Wawa Inc. and The Wawa Foundation Inc. announced Aug. 29 the launch of a chainwide, in-store crisis campaign, designed to provide disaster relief assistance to those communities affected by Hurricane Harvey.

The campaign is being held in partnership with the American Red Cross and allows customers to help contribute to Hurricane Harvey disaster relief by adding $1, $3 or $5 to their Wawa purchase at checkout.

“Wawa has always had a strong commitment to providing crisis response and assisting those in need, and we’ve been partnering with the American Red Cross in these kinds of efforts for decades,” said Wawa CEO Chris Gheysens. “We have a long history of supporting the Red Cross that includes providing aid for hurricanes Andrew, Katrina and Rita, and the midwestern floods, the Asian tsunamis, Sept. 11, the Haitian relief effort and Hurricane Sandy. We are committed to doing everything we can to assist in this ongoing disaster.”

Donations will be donated to the Red Cross and will be designated specifically for Hurricane Harvey disaster relief efforts. These funds will be used to help the Red Cross provide support to those communities feeling from the effects of Hurricane Harvey.

The Wawa Foundation will match the first $50,000 of customer donations during the campaign. The campaign will run from Aug. 30 through Sept. 8 in all of Wawa’s stores throughout Pennsylvania, New Jersey, Delaware, Maryland, Virginia and Florida.