Beer Flavored Jelly Beans: Jelly Belly, Meet Beer Belly

Can’t get enough of the taste of beer? Well, forget swigging down pints and pints of liquid. Now you can get the taste you crave from jelly beans. That’s right, jelly beans. Just in time for the Super Bowl, Jelly Belly has announced that it’s adding a hefeweizen inspired Draft Beer flavored jelly bean to its lineup.

Jelly Belly says that “beer has been a highly-requested flavor for decades” – of course it is. The final beer flavor took about three years to perfect, but now they have it. The Draft Beer flavor jelly bean has a golden color with an iridescent finish. Sadly, it won’t foam slightly when you bite it. C’mon, this is jelly bean technology, not a miracle.

They describe the flavor as “clean with notes of wheat and a touch of sweetness” with a “mildly bready” aroma. And no, there is no alcohol in the new jelly beans. All the taste, none of the awkward drunken pranks that you are used to.