The CEO of Headset, a data analytics provider for the cannabis industry, revealed his key advice for making a successful pitch to potential investors.
Cy Scott walked through his pitch deck during a webinar moderated by Business Insider.
Scott emphasized the importance of having a clear and concise mission statement, which “aligns everyone to the organization” and hooks investors.
The company recently brought in $12 million from its Series A funding round.
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The CEO of Headset, a data analytics provider for the cannabis industry, revealed his key advice for making a successful pitch to potential investors.

Cy Scott, Headset’s CEO said that a company must have a clear and concise mission statement. It’s the foundation of the company and sets the purpose of the business.

That mission statement “aligns everyone to the organization,” Scott said in a recent webinar moderated by Business Insider.

The “elevator pitch,” or the ability to sell your company’s main goal in one sentence, is key to hooking investors and establishing solid ground in the presentation. That’s so everyone has a clear understanding of what the company’s mission is at the outset of the pitch, Scott said. …read more