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Tom Brady worked closely with TAG Heuer to design the special edition Heuer 01 in shades of blue, red and silver to pay homage to the jersey colors of the New England Patriots. The distinctive color scheme is particularly evident in the blue dial and blue leather straps, both accented with red detailing. Brady selected the twelve o’clock hour marker for the location of his jersey number to highlight his personal trademark and to amplify the details on the dial.

Each timepiece has ‘Tom Brady Special Edition’ on the case back and notes the limited edition number, along with the TAG Heuer logo and Tom Brady’s signature. Behind the lettering and autograph, the innovative Heuer 01 movement is still semi-visible.

Only 466 pieces were produced in honor of the New England Patriot’s historic win over the Atlanta Falcons in Super Bowl LI, when Tom Brady led the team to victory in overtime. Brady finished 43 of 62 passes for 466 yards overall, shattering several Super Bowl records. The special edition piece will retail on TAGHeuer.com for $5,600.

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TAG Heuer Brand Ambassador Tom Brady

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TAG Heuer released the special edition timepiece for a limited pre-sale on September 12, 2017 and offered an once-in-a-lifetime experience to the first five customers. Each winner and a guest were treated to a trip to Boston to watch the New England Patriots vs. Houston Texans game at Gillette Stadium on September 24, 2017 and the chance to meet Tom Brady.

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‍Heuer 01 Special Edition Watch

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Heuer 01 Special Edition Watch

Technical Details:

Reference: CAR201R.FT6120

Movement: TAG Heuer Calibre Heuer 01, Swiss made

Automatic calibre, rapid date correction

Diameter: 29.3 mm (13''') — 39 rubies

Balance frequency: 28,800 vibrations per hour (4Hz)

Power reserve of the movement: 50 hours; with chronograph operating: 40 hours.

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