The Advertising Industry is Responsible

Environmental Activist: I gave it to myself in 1972. I had moved back to California from New Mexico where I became really fond of that tree and then I learned it is the most susceptible of California trees to smog and that it was in trouble in large numbers up to six or eight thousand feet along the eastern ridges of the LA basin and also in trouble in the Sierras to the north so I thought by taking the name I might help represent the destiny of ponderosa pines in the human community and as a relatively high altitude treeflourishing more like at six or eight thousand feet although you do find them at lower altitudes … and … they have a serene quality, I think. I really enjoy being around them…

(the sound of a chainsaw)

Environmental Activist:You know the North American environmental movement began early in 1969 when seven of us down in Marin County, here in California, jumped in front of a truck carrying redwood corpses down a ridge, and we were arrested for doing that because we were blocking the thoroughfare or whatever they called it but it did stop the logging in that county. There hasn’t been a logging like that since. That was more than twenty years ago. I think we can do that here too. I think we are off to a good start with it here.

Interviewer: I think so too.

Environmental Activist: Alright.

Interviewer: You made an interesting statement. You used the word “corpses“.

Environmental Activist: Uh-huh. Uh-huh. Yeah that is how I think of them. And I think of newspapers as printed on tree flesh. That would be a more realistic way of looking at them than simply to use some abstract name like “paper” which doesn’t really tell you very much.

(the sound of North American shamanistic chanting)

Interviewer: I tell you more and more I see and hear people saying: “I am feeling bad about throwing so much paper away and carting it off to the landfill”

Environmental Activist:Yeah.

Interviewer: So unconsciously a lot of people feel the way you do. What can they do?

Environmental Activist:They could subscribe only to publications that do not contain ads because the advertising industry is responsible for probably eighty per cent of the squandering of tree flesh in print media …

Interviewer:Hmm.

Environmental Activist:..that is if there were no ads, the publications would be less than half of their current size and that would make a big difference. If you do an environmental impact analysis of the ad industry you see that they are disastrous not also for what they consume directly in the form of tree flesh ads but also the fact that the ads usually end up encouraging what used to be called “conspicuous consumption” or “excessive consumption”… consumption that might be computed as your share as one of several billion homo sapiens on the planet whose life support systems are very rapidly deteriorating.

Interviewer: Hm!

Environmental Activist: People have to realize how important human mood is right now. The human mood has become a tremendous environmental problem because especially in the industrial nations, the average person doesn’t feel good enough often enough to care enough about his or her future to be willing to go through the changes that are necessary now in order to have futures at all. If you get really serious about saving the fishes you have to get together with other people and it is my feeling that you have to engage in rather a lot of … and I stress the word “non-violent” civil disobedience but I think what is needed is that sort of thing on a Ghandian scale… Thousands of people gathering together at the most relevant locations to express themselves that way.

(the sound of political activists chanting)

Environmental Activist: The old civil rights movement used to have the motto: “one man one vote”. The update of that would be “one person one vote” but let’s broaden that out so it is like a vote for all of the individuals and all of the species and with that as a perspective let’s try to work out a survival strategy that doesn’t maximize the possibility of homo sapiens but in fact tries to make it possible for as many species as conceivable to remain with us on this planet.

Questions

What is your favourite tree?
Are there many trees near your house?
Is the area where you live being deforested?
Do you belong to an environmental group?
Have you ever protested against injustice?Are you happy?

Thanks for sending such infomative lesson to us. it gave information about the importance of trees, environmen, and when North American environmental movement began. One thing I suggest to you that pleas speak slowely, In this lesson your were speaking so fastely, that some time I could not cauched words. As you know English is not our native language.
I hope you will send more lesson to improve my english and inceease my knowedge.
All the Best
Chee.
Shireen

Dears Mark and Aaron
Hi,
The trees are very important in the world , because the the trees are very useful , we can use the wood of trees in many industries such as :
– The advertising industry.
-The logging industry
-The finance industry .
-The manufacturing industry.
– the food industry.
-The airlines industry
beside to protect the people from the heated sun rays.
your sincere
mohamed anwar hassan
17-11-2011

Alen, I would like to know I was request because I’am facing a lot problem with
cridet cart , also thay not gave the money which you back because I don’t get
your amial.however I’am so sorrey.
I have to A great day .
Abrham Azra

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