THE Warner Village Cinema at Cheshire Oaks has changed its name to Vue.

The acquisition of the Warner Village circuit took place last May by Vue Entertainment, in which key stake-holders include Boston Ventures, Clarity Partners and Legal & General Ventures.

The new organisation comprises 40 cinemas throughout the UK with more than 25 million attendances each year.

Vue Cheshire Oaks will continue to show a wide choice of movies delivered using the latest Dolby Digital Surround Sound and screen technology.

As part of the rebranding process, all Vue cinemas are going through a major 'refresh' program focused mainly on the public main foyer areas.

The aim is to give the cinemas a more welcoming feel in order to appeal to a wider audience.

All cinemas will have casual seating added in foyers. This, combined with a brighter and less noisy environment will help customers feel more relaxed, say Vue bosses.

There will also be new staff uniforms. Tim Richards, chief executive of Vue, said: 'We are very excited about the launch of the new brand across the UK. Among many other initiatives, the cinema refresh program will deliver a noticeable positive change to our customers. This is just the beginning of very dynamic future for Vue.'

He added: 'With cinema attendances set to remain buoyant, Vue is ideally-placed to lead the way in cinema operation, development and design, with the sole aim of delivering the highest possible cinema experience provided by friendly and welcoming people. We want our customers to enjoy the Vue.'

Vue Cheshire Oaks is opening an additional screen due to the continued success of the cinema, which opened in 1999.