Pay per click advertising: What we do

1. Developing the parameters of a pay per click campaign

First we set the objectives that the advertising campaign will achieve, which may include:

Generating targeted traffic;

Increasing sales;

Reducing the cost per impression;

Increasing the conversion rate of visitors to sales.

We identify the main parameters of the forthcoming advertising campaign: the target audience, the subject area, the list of keywords according to which the advertising will be displayed, and the approximate budget.

The choice of the method to be used for the pay per click promotion depends on the objective that the client wishes to achieve, as well as their budget.

2. Setting the priorities of the campaign

Our goal is to achieve the maximum efficiency of the advertising campaign while abiding by a fixed budget. Our experts define the priorities for the budget, identifying the rankings and keywords according to which the pay per click advertising will be displayed. We assess the audience’s temporal and geographical status and then launch the advertising campaign.

We install a meter into the client’s site and monitor the initial results together, discerning where the site’s traffic comes from, how numerous it is, how the visitors behave on the site and whether they become customers. Based on this, we adjust the advertising campaign.

3. Monitoring the results

We periodically provide the client with detailed reports reflecting the dynamics of the ad displays and the main data. Every client has access to his advertising campaign through a web interface and can watch the statistics and expenditures in real time.