Shopify Dispatch Issue #18 – January 27th, 2016

Calculating your customer purchase latency

Knowing your reorder metrics are important. How much they spend is commonly used. One oft-overlooked metric is the Customer Purchase Latency, the how long it takes a customer to reorder. By building campaigns around this metric you can speed up reorders.

How To Turn Your Negative Reviews Into Lifelong Customers

Getting negative reviews and feedback on your store or products will affect your sales. Fortunately you can create a plan to address negative reviews and even benefit from them. The most important thing is to remember to have empathy for your customers.