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Reward and Reminder, within months, dramatically reduced the illegal sales of cigarettes to minors in a number of American states, and is easily replicable. This case study is an excellent illustration of the use of multiple baseline design...

This effective smoking cessation campaign used eight television ads based on Prochaska's theory of behavioural change, to move smokers along from the pre-contemplation to the maintenance stage of smoking cessation. The ads featured an...