Childhood became a lot more fun in 1930 this was the year Fisher-Price was founded. Beginning with a modest range of 16 wooden toys, Fisher-Price toys are now sold in their millions each year.

This is because Fisher-Price has built an unrivalled reputation for quality, innovation, safety and value qualities that have made the Fisher-Price baby range a must for pre-schoolers (these include the best selling Fisher Price Rainforest collection).

Our online store is full of fun Fisher-Price bouncers, swings and walkers, as well as electronic learning toys that will help little ones stay entertained for hours, and at the same time develop an understanding of the world around them.

Theres also a range of Fisher Price bedding, pushchairs and more, all of which is designed and built with the attention to detail and quality that your little one deserves.