Tuesday, August 16, 2016

Mercedes’ Counter Attack on Tesla

Can Mercedes Beat Tesla at Electric?

There has been quite a big fuss recently with the downturned market for luxury sedans and the huge growth rate of electric cars and their popularity. Tesla made it a point to show off these statistics to their investors.

It seems Mercedes has taken up these numbers and has 4 consumer electric automobiles in the works which will come as early as late 2017.

While it is expected that Tesla will have superior electronic interfaces, Mercedes style of electric car will no doubt feature unbeatable luxury interiors.

Tesla Motors(NASDAQ:TSLA)loves to point out that sales of its Model S rose sharply last year while other luxury brands’ big sedans lost ground. It went so far as to include this chart in its fourth-quarter report to shareholders in February:

Needless to say, executives at the German luxury automakers don’t feel the same love for Tesla’s chart. In fact, they’re steamed: More and more reports (like this one inAutomobile Magazine,in which a Porsche product manager slams Tesla’s Model S) suggest that BMW (NASDAQOTH:BAMXF), Audi, Porsche, and Daimler‘s (NASDAQOTH:DDAIF)Mercedes-Benz unit aren’t just gearing up to launch more electric cars. They’re out to make Tesla look like amateurs.Continue Reading