A bicycle company that nearly went broke a few years ago. Now recovering they take task to sue anyone like Volagi or Roubaix cafe because they're a bunch of marketeers keen on ruining their once noble reputation and returning again to the almost broke once they use all their profits on lawsuits and people are fed up and stop buying their product.

'Oh did you hear Fred did a specialized? Now no one wants to know him and we used his promo shirts as rags in the shop'