You've talked to all your relatives and they said "no." You talked to all of your friends and they weren't interested. What do you do next?

You look for some hot leads: you run an ad, you befriend new contacts on Facebook and you buy leads. What happens next?

The people who answered your ad were actually looking for a job. Your new Facebook contacts just want you to join their program. And those exclusive hot leads you bought? They hung up because you were the fifteenth person who pitched them this week.