Wholly relevant and personalized customer service is no longer an optional preference, so much as an inevitable reality. Through the right data management technology, marketers can pave the way for their customers to reach the right ticket for their chosen journey, through the channels they prefer, in a way which means something to them in that particular moment.
Airlines don’t have to make use of beacon technology and IoT to begin uplifting their outreach, but should choose a solution which is ready as soon as they are, to plug into, embrace and deliver actions with a shifting landscape of consumer touchpoints.

The Internet of Things enables retailers to do three basics better
and faster:
1) Sensing who customers are and what they’re doing,
2) Understanding customer behavior and preferences, and
3)Acting on that insight to create a more engaging customer
experience.
- There are high-potential IoT applications in supply chain, in
“smart store” operations, and especially in providing an engaging
experience to the “connected customer.” IoT data can anticipate
where the customer is headed and how to meet her there.
- Much of the IoT ground, in both data management and analytics,
may be unfamiliar. Retailers and their IT organizations have to be
realistic about the technological challenges, their own capabilities,
and where they need assistance.
- To differentiate through IoT, focus on the analytics. Devices and
their data — and even their platforms — are commodities.
Advantage goes to the retailer who does the most with the data to
engage the connected customer.

Collaboration and email applications such as Microsoft SQL Server, Exchange, and SharePoint are critical for business productivity. But care needs to be taken in selecting the right infrastructure for hosting these applications. Download this technical overview and learn how VMware, Cisco, and Nimble Storage have developed a pre-validated reference architecture that delivers industry-leading performance, data protection, and management simplicity.

Standards-based integration in financial services. A paper that looks at the promise of XML, Web Services and the Enterprise Service Bus as well as the various XML standards being developed for and used in the Financial Servi

HP Cloud Solution for Microsoft is designed to provide a scalable, high-performance integrated infrastructure optimized for virtual environments built on Microsoft Hyper-V. Designed and built according to the Microsoft Private Cloud Fast Track reference architecture, HP Virtual System for Microsoft comes standard with Microsoft Windows Server 2012 (which includes Hyper-V) and is designed to deliver top performance for a wide range of virtualized applications, including Microsoft Exchange, SQL Server, and SharePoint. This paper will focus on ESG’s analysis of the costs and benefits—and ultimate economic value—associated with deploying and managing HP Cloud Solution for Microsoft, versus a comparable conventional data center infrastructure comprised of discreet, non-integrated compute, storage, network, and management components.