Exact Match Mobile ID for Local Businesses

Allison Howen

Posted on 12.08.2011

With the staggering growth rate and popularity of mobile, it is about time your website is optimized for mobile browsing if it hasn’t been already.

Local businesses can now create a mobile-optimized version of their existing websites with online local media company Local Corporation, which has announced that it has expanded its suite of local business solutions to include Exact Match Mobile ID.

Features of the mobile offering include one-click contact information, driving directions, social sharing features, QR code capabilities and more. Optimized mobile websites more effectively reach and engage with highly targeted consumers when they search from a mobile device.

“We are pleased to be launching yet another product to help local businesses engage more effectively with targeted consumers to drive in-store sales and make their mobile presence more user friendly,” says Lori Chavez, vice president, marketing, Local Corporation. “Consumers are using their mobile devices to search for local products and services more than ever before. Industry experts estimate that half of mobile search queries have a local intent and 88 percent of those who look for local information on their smartphones take action within a day.”