2018 is not only the year of the Dog (have you checked out our collection featuring the world's most iconic dog? If not, click here now!) but it is also the year of wild (and possibily endangered) animals!

Not only are we pleased to be supporting the FairPrice Xtra Wild Celebration (read about it here), we are also extremely delighted to be collaborating with the official distributor of the full range of National Geographic Magazines in Singapore!

We remembered that fateful Saturday (14 June 2018) when we decided to bring our little ones to UE bizhub for a meal as well as our usual marketing and grocery shopping trip at one of the biggest FairPrice Xtra store on the eastern side of Singapore.

Tucked near the entrance where the trolleys used to be, was a little set up filled with chairs and a group of people dressed in Safari clothing. What was going on, we wondered?