Job description:
Copy for Press Releases corresponding to the launch of a "by teens, for teens" media producing podcast/website. We will need the primary press release copywriting, and submission to at least 5 press release services we will supply.

Business angle/topic of the press release:
The Youtube generation knows how to share wacky spontaneous media and video clips to online communities, but does it know how to "create media" on purpose?
Not really.
This is where our podcast/webshow comes in. Three teenagers host a "cooking" format type show where instead of recipes for food, our hosts whip up many different forms of digital content with various digital tools. It is funny, over-the-top in presentation (think marx brothers meet Rachel Ray)
The show has animation, editing, greenscreen, claymation, parody, audience participation, viewer mail, secret media recipes, history, game reviews, app reviews, and all sorts of entertainin...