But there was one thing that was glaringly missing from the media giant’s mega ‘upfront’ presentation to advertisers at Radio City Music Hall in New York: the fact that NBCU has spent the past few years running headfirst toward the data-driven ad targeting that Facebook excels at.

Amazingly, the word ‘data’ was hardly uttered during the nearly 2.5 hour show, during which NBCU talked up the power of television while throwing shade at social media.