Nobody ever wants to think about cancer but this genius piece of marketing from a company in Poland used the simple act of buying ladies underwear like bras to grab shoppers attention. (I wonder what we can come up with for convenience food and obesity?)

The main aim of the campaign was to show that a machine was the most important part in detecting cancer early and as such machines played a central role in this campaign.

The creative behind this campaign is simple outstanding and it left people with an experience that they would never forget and also hopefully helped to save some lives. 21st century Candid Camera with a multiple purpose – entertainment and education. Great way to raise awareness.