Film beat out GoPros and drones as the best-selling photo gear on Amazon this holiday season

Amazon has become the go-to place for holiday shopping. This year was no exception, with the Seattle-based web retailer raking in record numbers of Prime subscriptions, hardware purchases and, most importantly, overall revenue.

While this is good news for those who prefer emulsion over pixels, it might not be quite as impressive as it seems. At $15 (roughly $.75 per sheet), the Instax Mini Instant Film Twin Pack is one of the least expensive products in Amazon’s inventory. This makes it far easier to rack up large numbers in terms of products shipped.

In fact, if you take a look at the best sellers list, Fujifilm Instax products make up 6 of the top 10 products, 4 of which are other instant film pack options.

In an age where analogue is becoming more and more of a niche, it’s nice to see film flying off the shelves, even if it’s of the instant variety.

John Aldred is a portrait and animal photographer in Lancaster, England. you can see some of his work on his website, or find him on Facebook or Twitter.

Stefan Kohler is a conceptual photographer, specialized in mixing science, technology and photography. He is one of the founders of Kamerakind, based in Traunstein, Southern Germany. You can follow him on Facebook or on 500px.com

Liron Samuels is a wildlife and commercial photographer based in Israel.

When he isn't waking up at 4am to take photos of nature, he stays awake until 4am taking photos of the night skies or time lapses.