HALLOWEEN: M&M’s Dominates Other Candy Brands in Facebook Mentions

by David Cohen

If you want to give out the most popular candy on Facebook and other social networks to trick-or-treaters for Halloween Friday, invest in some M&M’s, as it was the top candy brand among the nine major ones monitored by social marketing and analytics platform Engagor. From Oct. 1 through 31, Engagor examined a total of 592,200 mentions of the candy brands on Facebook and ...Read the full article