Test the concept with individuals within your target market (not family and friends), and don’t conduct the research on your own.

Develop a business plan.

Be sure that you have enough funds to carry you past your optimistic scenario for making money.

What are the most common traps women entrepreneurs encounter?

They personalize everything that goes wrong.

They don’t know how to price their products/services.

They are uncomfortable asking for the order.

They don’t know how or are unwilling to delegate.

What can they do to avoid these traps?

I believe that they must join a Mastermind Group or a Peer Advisory Group. The members of these groups will keep each other on track. Each member’s “challenges” will be discussed and solutions will be offered. “Homework” will be assigned to help the members overcome their challenges. The worst thing to do is to isolate yourself.