the story economy

In a recent interview with the blog DearEnglishMajor.com about my career trajectory and advice for English majors (go English majors!), I concluded by saying, “Sometimes, I think I owe the success of my career to my ability to have a really good…

Six summers ago, I had an assignment from Midwest Living to scout some state parks in Ohio. The last morning of my trip, it was storming. Torrential quality stuff. I wanted to be done already (I had a one-year-old at home waiting for me), but I had one…

Sometimes I look at the chaos around me, like . . .
an email inbox teeming with messages regarding things I need to do
rush jobs for clients on top of already mounting deadlines
articles about industry trends that I know I should read to…

You know the feeling you get when you rediscover something you thought wasn’t there for you anymore—and it just wraps its arms around you so tightly? That’s how I felt last Thursday, at an event held in Chicago by the American Society of…

This week, Part 2 of the series on using your story to market your business digs into how to craft messages that flow from your story. Hear examples of how a couple of organizations are making their stories work for them!
(Did you miss Part…