Blog

Posted on April 5th, 2016

Snapchat 2.0 Update Rolls Out

Since it was first released in 2011, Snapchat has become an extremely popular app with internet users around the world. More than 100 million people access the temporary image sharing app each day and use it to send photos and videos to their friends.

If you use Snapchat regularly, you may have noticed that things now look a little different. Last week, the company rolled a brand new update called Chat 2.0.

A main feature of the update is that you can make an audio or video call straight from your message screen. If your friends aren’t around to answer, you have the option to leave them a recorded message which they can listen to when they next sign in.

The updated version of Snapchat also allows you to ‘ignore’ a video call if you don’t want to answer. To add yourself to a call, you can press the ‘join’ button and to join the conversation without using the camera, you can use the ‘watch’ function.

Users are also able to send stickers which can be found under the smiley icon. This is great if you don’t want to show your face in the snap, instead you can cover it with a fun sticker.

In a blog post, the company said; “Today, we’re excited to introduce Chat 2.0. You can start by sending a few chats, and when your friend shows up, start talking or video chatting instantly with one tap.”

“Your friend can simply listen if you want to sing them a song, or watch if you have a new puppy to show them. If they aren’t there, you can quickly send an audio note to say what you mean. And sometimes, a sticker says it best.”

“What we love most about the new Chat is how easily you can transition between all these ways of communicating — just like you do in person. When that’s possible, you aren’t texting, calling, or video chatting… you’re just talking. We’ve been working on this redesign for a while — we can’t wait to hear what you think!”

One feature that has not gone down well with users is the autoplaying stories. Before the update, users had to click on each of their friend’s stories individually but now it moves onto the next person’s story without going back to the feed.

Many users are finding this particular feature frustrating as it can be difficult to keep up with who’s story you are watching.

The new update is available to all iOS and Android users. If your device hasn’t updated automatically, you can head over to your settings and do this manually as long as you are connected to the internet.

Keep checking our blog for the latest social media and marketing news!