The call is free, but the information we will be providing is potentially priceless.

As a Baby Boomer, haven’t you noticed how many life insurance solicitations you receive in the mail? It seems a week doesn’t go by that you don’t receive something.

Some of the many companies talking to us Boomers include the biggies like Prudential, Transamerica, ING, American General, Physician’s Mutual, and New York Life. But of course, there are others, including Mutual of Omaha, Banner Life, and even State Farm, who have entered the life insurance field. And all of them are focusing on what has become known in the industry as the Senior Life Insurance Market.

Why do we hear from these companies so often, and do we really need life insurance – or more specifically, more life insurance?

One answer on why we Boomers hear from insurers so often comes from Larry Klein, Marketing Director of My Life Insurance Rates. Of his company’s decision to market to Boomers and Seniors, he says, “We can\’t afford not to focus our attention on the Senior Life Insurance Market. Baby boomers are beginning to retire in record numbers.

“Nearly 12,000 new beneficiaries are added to the Medicare roles each and every day and majority of them have needs in the area of life insurance.

“Many seniors are starting to research their company retirement plans and finding their employer life insurance will not transfer with them to their golden years.”

Helping to cover the costs of medical expenses, such as in-home care or nursing care

Managing medical expenses not covered by Medicare

Assisting with tax consequences, such as the sale of property

So before you decide to do an audit of your family’s life insurance coverage, be sure to join us for this highly informative call. We’ll be covering crucial topics like:

Who needs life insurance?

How do you identify need?

What kind of policy is best? After all, we’ve all heard marketing about Term life and Whole Life. But what about these other types: Universal Life, Immediate Payout Policies, Guaranteed Issue or Single Premium?

As "Boomer in Chief" of the National Association of Baby Boomer Women, Anne is passionate about educating, empowering and enriching the lives of women in their middle years. Actively involved with a number of Boomer-focused organizations and committees, she keeps a steady finger on the pulse of this spirited generation, with the goal of helping you to enjoy life, stay healthy and live lives that are rich in every sense of the word.
Anne is often interviewed by the media and in addition to writing on behalf of the NABBW, she publishes www.BoomerWomensWorld.com and blogs at www.BoomerLifestyle.com

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