The first game in the series was initially released in December 2009 for iOS.[9] At the time, the swine flu epidemic was in the news, so the staff decided to use pigs as the enemies of the birds.[10] The company released ports of the game to other touchscreen smartphone operating systems, including Android, Symbian, and Windows Phone, and PCs.

The 15th game of the series, which is a turn-based RPG battle game that is played similar to Angry Birds Action!, with a large all-new cast of fully limbed characters that are similar in appearance to the characters of The Angry Birds Movie.[21]

The 16th game of the series, which is a match-3 game involving the Hatchlings and characters from Angry Birds Blues, where players match items to accomplish missions on behalf of the Hatchlings, which include gathering food, retrieving stolen toys and defeating pigsgame

February 2018

Angry Birds Blast Island

The 17th game of the series which features match-3 gameplay where players can earn stars to clean up or fix various things on the island.[22]

September 2018

Angry Birds Dream Blast

The 18th game of the series, itself a spin-off of Blast. Utilizes ball physics as players clear groups of balls of the same color to complete objectives.[23][24][25]

February 2019

Angry Birds VR: Isle of Pigs

Puzzle

The 19th game of the series, which is the first virtual reality version of the original game, using the visuals and art style of the Angry Birds Movie. Players attack pigs and their fortifications by slingshotting birds in 3-D environments so this game requieres a VR headset.[26]

It was the second game in the Stella series originally titled Angry Birds Stella POP!, where players must match bubbles to pop them and eventually must complete given objectives.[29] In July 2015, the "Stella" name was removed from the title so it was renamed Angry Birds POP!.

February 2018

Angry Birds Champions

Puzzle

A competitive player-versus-player game where players take turns beating a traditional Angry Birds level, aiming to outscore opponents, with monetary prizes at stake.[30]

Angry Birds Holiday, an endless business management simulator involving most Angry Birds characters as they appear in The Angry Birds Movie, who run vacation resort services for incoming pigs to distract them from the eggs, only launched on IOS systems.

Angry Birds Islands, a village building game where birds and pigs work together. The pigs will collect and create resources, while birds fight monsters to rescue piglets, or deliver resources in quests.[34]

Angry Birds Dice, an online virtual board game, involving Angry Birds characters as they appear in The Angry Birds Movie and soft-launched by the Korean mobile game company Joycity, in which players attempt to collect property and bankrupt their opponents by having them land on it, similar to Monopoly.[35]

The original Angry Birds wordmark, used on the original video game from December 2009 to April 2010

The Angry Birds wordmark, used on video games, merchandise and television shows from April 2010 to present

Rovio is investigating ways to expand the Angry Birds brand, including merchandise, television shows and movies. Mikael Hed, CEO of Rovio Mobile, has envisioned a feature film in the stop-motion animation style of Aardman Animations.[36] To that end, Rovio has purchased a Helsinki-based animation studio to prepare Angry Birds short cartoons on the Nicktoons station's Nickelodeon Extra,[37][38] the first of which was a Christmas special named "Wreck the Halls" that debuted in December 2011.[39] Hed acknowledges that such a film would be years away, and that Rovio must keep the characters relevant until then, by producing sequels or new ports of the original game.[36]

Angry Birds Toons, a TV series based on the game, made its debut on 16 March 2013. Angry Birds Toons is released through third-party video distribution platforms, including Comcast's Xfinity On-Demand in the US, Samsung Smart TVs, and Roku set-top boxes. It is also available in a number of countries on traditional television broadcasts. Angry Birds Toons is available on mobile devices by an additional Angry Birds Toons channel on all of the Angry Birds apps homescreens.[3] DVD version for the TV series was released by Sony Pictures Home Entertainment. The series has a total of 3 seasons.

On 11 April 2014, Rovio released "Piggy Tales", a stop motion animated series. It tells the stories of the Minion Pigs' life.

On 1 November 2014, Rovio released "Angry Birds Stella", a 2D/3D animated series, telling the stories of Stella's life and that of her friends on their own island.

On 12 July 2015, Real Angry Birds, inspired by the game Angry Birds, premiered on Nat Geo Wild.

On 10 March 2017, Rovio released "Angry Birds Blues", a computer-animated series based on The Angry Birds Movie. It shows the lives of the Blues having fun, while the Hatchlings doing random stuff and ruining their plans.

On 3 July 2017, Netflix and KidsClick picked up every Angry Birds Toons, Angry Birds Stella, and Piggy Tales episode in form of 23 compilations.

On 1 June 2018, U.S. television production company Big Fish Entertainment announced that they would be partnering with Rovio to create a game show based on Angry Birds currently called Angry Birds Challenge.[40]

There have been several toys made from Angry Birds characters.[36] The game's official website offers plush versions of the birds and pigs for sale, along with T-shirts featuring the game's logo and characters.[50] In May 2011, Mattel released an Angry Birdsboard game, titled "Angry Birds: Knock on Wood".[51] Over 10 million Angry Birds toys have been sold thus far.[37] Rovio opened the first official Angry Birds retail store in Helsinki on 11 November 2011 at 11:11 a.m. local time.[52] It expects to open its next retail store somewhere in China, considered the game's fastest-growing market.[52] Merchandise has been successful, with 45% of Rovio's revenues in 2012 coming from branded merchandise.[53]

The most notable toys are the Telepods, created by Hasbro. These figures are created for Angry Birds Star Wars II,[54]Angry Birds Go!, Angry Birds Stella, and Angry Birds Transformers.[55] Telepods use a similar digital toy hybrid concept as Skylanders or Disney Infinity characters, but there is a different technology behind it.[56] These are figures used to "teleport" a character of the corresponding figure into the game by scanning a tiny QR code via the device's camera. The Telepod platform technology was invented by ReToy, a bMuse company, in partnership with Hasbro.[57] Telepods figures are not only for this use, but can also be used with the toy set that comes with the toy, like other Angry Birds board games.

One of the 2012 New Models for Hot Wheels cars from Mattel is based on the Red, Blue, and Yellow Birds from Angry Birds. The package card bears both the Hot Wheels and Angry Birds logo.

On 2011, Rovio published a cookbook titled "Bad Piggies: Egg Recipes", along with doodle books based on some characters of the game. After a few weeks of the release of Angry Birds Space, they also released Angry Birds Space books about numbers, alphabets, and stickers.

On 20 March 2012, National Geographic published a paperback book titled Angry Birds Space: A Furious Flight Into The Final Frontier[59][60] shortly before the release of Angry Birds Space which became available on 22 March 2012. National Geographic also has a book titled Angry Birds Feathered Fun for learning all about birds.[61]

In the same year, Rovio created a contest with the prize Angry Birds: Hatching a Universe, a book about the franchise and all the characters.

As of 10 March 2014, IDW Publishing announced[62] that they will be publishing Angry Birds Comics starting in June 2014, with Paul Tobin being the writer.[63]

In the summer of 2017, GoComics announced that it will be running a comic strip series based on the world of The Angry Birds Movie, with each issue available to view on its website.[64] The strip ran for over a year, from August 3, 2017 to September 20, 2018.

The game's characters have been used, officially or otherwise, in amusement park attractions. In September 2011, the Window of the World theme park in Changsha, China opened an unlicensed Angry Birds attraction.[68] Visitors to the park uses a large slingshot to launch stuffed versions of the bird characters at green balloons that represent the pigs.[68]

Upon learning of the attraction, Rovio Entertainment reported to be considering working with the theme park to officially license it.[52] In March 2012, Rovio announced plans for an official Angry Birds Land, that opened in 28 April 2012, at the Särkänniemi adventure park in Finland.[69] Angry Birds Land opened in May 2014 at Johor Bahru City Centre in Malaysia.[70]

The first Angry Birds themed park in the UK, was created in Sundown Adventureland, an attraction in the Nottinghamshire countryside.[71]

Most recently it was announced that UK theme park Thorpe Park would open their own Angry Birds Land themed area within the park in May 2014. The new area consists of the reinstatement of the 4D Cinema with a 10-minute-long Angry Birds film with 4D effects, a new addition of themed Angry Birds Dodgems and a slight re-theme of existing drop tower ride Detonator.

Rovio also opened "Activity Parks" of the game. The first one was opened in Lightwater Valley[72] that features dancefloors, and playgrounds that includes slides, and massive touchscreen devices for visitors to play Angry Birds. They also have Angry Birds Space attractions as part of the activity park, with a mini movie theater. They also include shops for Angry Birds merchandise and Birthday party rooms. The attraction also opened in Vuokatti. Vuokatti features obstacle courses and races,[73] and a separate "Angry Birds Town" with cars for kids to ride.

On June 2013, Rovio and NASA opened an Angry Birds Space-themed park at the Kennedy Space Center titled "Angry Birds Space Encounter".[74] It features various experiences to the Angry Birds Space video game, such as creating characters and shooting birds at pigs. The attraction was also opened in the Space Center Houston.

Angry Birds and its characters have been featured in advertisements for other products. In March 2011, the characters began appearing in a series of advertisements for Microsoft's Bing search engine.[88] At the 2011 South by Southwest festival in Austin, Texas, Nokia used scrims on a downtown building to project an advertisement for its new N8 handset that included the game's characters.[89] A June 2011 T-Mobile advertisement filmed in Barcelona, Spain included a real-life mock-up of the game in a city plaza,[90] while Nokia used the game in Kuala Lumpur, Malaysia to promote an attempt to set a world record for the largest number of people playing a single mobile game.[91]Finnair has also used Angry Birds in their advertising, including taping an Airbus A340 airliner with the Angry Birds figures and holding an Angry Birds tournament on board a flight to Singapore.[92] Rovio has also prepared a number of web-based promotional variants of Angry Birds themed around creations of other companies, such as Finnish snack company Fazer,[93] Spanish pizza delivery chain Telepizza,[94] and Japanese television network Fuji TV,[95] as well as promotions of American brands including Cheetos,[96]Wonderful Pistachios[97] and Coca-Cola.[98] On November 2013, Indian brand Parle started a marketing campaign in which a trading card is included in each packet of Parle's Wafers and it included a related contest to win Angry Birds merchandise.[99] In February 2016, Cadbury India had Angry Birds small figurines or tattoos in Cadbury Gems packs or Surprise balls.[100] In June 2016, Kurkure India started an offer to win daily themed prizes and a trip to Angry Birds Activity Park in Malaysia.[101]

Finnish Formula One driver Heikki Kovalainen used an Angry Birds-themed helmet in the 2012 season, following a sponsorship deal with Rovio. Angry Birds also sponsored the Lotus F1 Team that year, with its logo on the top of each Lotus Renault F1 car's nosecone. As part of the deal, fellow Finn Kimi Räikkönen ran an Angry Birds 'Space' logo on his branded caps.[102]

The game's popularity has spawned knock-off and parody games that utilize the same basic mechanics as Angry Birds. For example, Angry Turds features monkeys hurling feces and other objects at hunters who have stolen their babies.[105] Another game, titled Chicks'n'Vixens and released in beta form on Windows Phone devices, replaces the birds and pigs with chickens and foxes, respectively.[106] The developer of Chicks'n'Vixens intended the game as a challenge to Rovio Mobile, which stated at the time that a Windows Phone port of Angry Birds would not be ready until later in 2011.[106] The Angry Birds theme song (Balkan Blast Remix) and its characters appear in Just Dance 2016.[107]

Angry Birds has inspired works of religious analogy. A five-part essay titled "Angry Birds Yoga — How to Eliminate the Green Pigs in Your Life" was written by Giridhari Dasa of the International Society for Krishna Consciousness of Brazil, utilizing the characters and gameplay mechanics to explain various concepts of yoga in Gaudiya Vaishnavism as understood and interpreted by the Hare Krishna.[108][109][110][111][112] The piece attracted much media attention, in Brazil and abroad, for its unique method of philosophico-religious presentation.[113][114][115][116] The piece was also recognized and appreciated by Rovio Mobile's Peter Vesterbacka, who was prompted to comment on Twitter, "Very cool! I can see Angry Birds Yoga becoming a worldwide craze;-)".[108]

Rovio also launched the Angry Birds Playground in partnership with University of Helsinki. Based on the Finnish national curriculum the program covers maths, science, music, language, arts & crafts, physical education and social interaction. Focused on preschoolers of kindergarten age, the program introduced interactive learning material including books, posters, games and digital content.[117] In 2015, a spin-off from the Rovio Angry Birds Playground was established as Fun Academy by co-founder and CEO Sanna Lukander, former Rovio's vice president of learning and book publishing, and co-founder Peter Vesterbacka [fi], former Rovio's ‘Mighty Eagle’.[118] Fun Academy is currently present in 9 countries across the world.

In January 2014, it was revealed that Angry Birds was considered a "leaky app" and was used to collect data about its users including their sexual orientation and location by the National Security Agency (NSA) and GCHQ. In retaliation, anti-NSA hackers defaced Rovio's Web site. Claims were made by Edward Snowden that the app was leaky and that they were capable of siphoning data.[119]

According to The Register, the information was leaked through the in-game advertisement code like that embedded by Millennial Media: "Millennial's tracking software generates a personal record for each user that can store information from their political affiliation and sexual orientation to whether their marital state was single, married, divorced, engaged or 'swinger'. This information is used to target in-app ads more effectively, and can be collected by UK and US intelligence agencies for analysis".[120] In a statement to the press, Rovio denied that they were providing any information to the intelligence agencies, but did not exclude the possibility that their advertisers might do so.[121]

Following this revelation, on 29 January, the Angry Birds site was defaced by hackers who replaced it with "Spying Birds" via a DNS hijacking attack. According to Rovio, "The defacement was caught in minutes and corrected immediately".[121] The Syrian Electronic Army tweeted after the incident that the attack had been carried out by "a friend" of theirs.[122]