Developing an Asset

Management Strategy

COURSE OVERVIEW

The hotel asset manager is responsible for managing lodging investments to meet specific objectives. Their role in building value is analyzed at both the portfolio and the property level. In this course, Professor deRoos focuses on the importance of developing a strategic vision for asset management and explores the latest asset management techniques in pursuit of that strategic vision.

During this course, you will examine the role of the asset manager in real estate portfolio management and learn how to develop a strategic vision. You will also learn how to create an asset management plan designed to meet long-term financial goals, create forecasts, and build models that analyze sell versus hold alternatives and make optimal recommendations consistent with the asset management strategy and plan.

WHAT YOU'LL LEARN

Analyze the asset manager's role in building value at both the portfolio and the property level

Develop a strategic vision for asset management

Analyze an asset management plan for a property's long-term needs

Model sell-versus-hold decisions, the optimal holding period, and make recommendations for individual assets

Course Author

Jan A. deRoos is the HVS Professor of Hotel Finance and Real Estate at the Cornell SC Johnson College of Business. He has devoted his career to teaching and research related to hospitality real estate, with a focus on the valuation, financing, development, and control of lodging, timeshare, and restaurant assets.

DeRoos has developed two online executive education programs for real estate professionals; one with a broad real estate industry perspective and a second that focuses on lodging. He co-developed a free web-based tool, the Hotel Valuation Software, with Stephen Rushmore of HVS International. His book on hotel management agreements, co-authored with the late James Eyster, is the seminal academic publication on the topic.

Prior to joining Cornell, deRoos worked extensively in the hotel industry as a construction and engineering manager.

Who Should Enroll

Managers and professionals with financial or operational responsibility of hotel real estate, investments, financing, or asset management including asset managers and portfolio managers. Professionals working for or aspiring to work for real estate funds, REITs, real estate developers, real estate advisory firms, and others affiliated with the creation and use of real estate as a financial asset, focused on hotel real estate investment projects.

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