Doritos love augmented reality and it’s worked very well for them in the past, so with the launch of their new “Late Night” chips, they didn’t hesitate to go down the tech road. This time they’ve spiced it up by mixing late night snacking with music & an exclusive online experience from Blink 182.

You buy a pack of Doritos late night chips, open up the pack and you’ll be treated to a special Blink 182 virtual concert right in your hands (or chip packet!). Unfortunately the video above doesn’t really highlight how it works, but hopefully it’s just enough! This campaign was created by Goodby, Silverstein & Partners. Click here to launch the late night website.