ICology Blog

In the latest Chuck Chats! interview, I talk with Rachel Miller, Director at All Things IC. The last time Rachel and I spoke, it was right after the Brexit vote and we talked about how communicators weren't prepared. And now Donald Trump has entered the picture. We talk about this, along with fake news and her masterclasses.

Here are some of my favorite takeaways from Rachel's chat...

"As professional communicators we deal in the unknown and unpredictable. That’s what we do. However, sometimes when there are so many twists and turns, it makes finding the single source of truth incredibly difficult. Not least, in this new age of 'fake news!'"

When asked about whether some internal communications is really "fake news"...

“I have a real problem with inauthentic comms. Whether it’s stock photos rather than your actual employees, or a ghostwritten personal blog from a CEO. I think employees deserve more.”

When asked about whether or not print is dead...

"Print has its place in many organisations. Definitely not dead and doesn’t look like it’s going anywhere any time soon. For some companies it’s an effective method to get the right information to their workforce at the right time, particularly if they have remote/hard-to-reach employees. I’m a believer in understanding what a company needs before declaring print is dead, as it could be exactly what they need."