Twitter Rebrand: Flying Away From Logotype. Twitter recently released their new branding, which they have taken in a bold, new direction – losing the logotype. The new Twitter logo is a newly stylized bird that appears to be ...

Executives are ready to roll up their sleeves and start doing the heavy lifting required to pull off a digital transformation. Our colleague, Paul Willmott, recently captured this idea in his LinkedIn blog quoting a CEO he spoke with at Davos. “Last year at Davos, digital was all about hype,” he said. “This year it's all about…

Social networking is perhaps the easiest way to waste your day away. You can scroll through Facebook and Twitter all day and still not read everything that’s posted. Try to be friendly and reply to everyone, and you’ll quickly decide that social networks are a Rube Goldber

Service design is all about taking a service and making it meet the user’s and customer’s needs for that service. It can be used to improve an existing service or to create a new service from scratch. In order to adapt to service design, a UX designer will need to understand the basic principles of service design thinking and be able to focus on them when creating services.The principles here are drawn from the design ethos of Design4Services, the organization that is committed to developin

https://www.youtube.com/watch?v=uakWt0DTy7E My Experience is What I Agree to Pay Attention to,” said psychologist William James. And therein lies the problem and danger of advertising: we don’t always agree or choose to pay attention, but it shapes our life experience irrevocably. Wu's latest book is "The Attention Merchants: The Epic Scramble to Get Inside Our Heads"

Dutch design agency Clever°Franke designed this clever brand identity and drone monitoring interface for a new digital product called Aker.

“Aker provides a monitoring service to the agriculture sector that proactively identifies crop stress through the use of UAV (drones). Through our innovation accelerator program, we helped Aker conceive and build their brand, identity and digital product portfolio.”

According to recent research from Bain & Company, a majority of companies are lacking key drivers for digital transformation. Here are six steps to improve their journey. Despite the promise of the cloud and related technologies, many companies aren't going all in. According to a July report from Bain & Company, on average companies have only moved…

This is part two of my thoughts that came out of investigating and researching design thinking in the past couple of weeks. Part one is here. Within these two posts, I want to provide my thoughts, bridging the present and pointing towards a better design thinking future, one that in my opinion, is urgently needed.…

Australian studio BrandWorks was engaged by Ben Hirons for this corporate branding project to rename and rebrand his marketing and business growth agency.

“The client’s brief was clear in that he wanted to stray away from the typical, clichéd sales and marketing stock imagery look for his brand. The concept of Due North embodies the idea behind getting your business on the right path, guided by your compass, to head straight and northward to reach growth, success, and profitability.

More and more the injection of botanical imagery is pushing its way into design. From the fig leave and palms, to more floral-based illustrations and art, greenery is trending hard. Clemengold takes full advantage of the look in a way that naturally co…

When news broke earlier this year about Amazon’s courtship of some of the world’s biggest consumer packaged goods (CPG) brands, it touched off a wave of speculation. Was the e-commerce giant engaged in a long game to alter the relationships between consumer goods makers and their brick-and-mortar retail partners? However it plays out, Amazon’s outreach exposed a…

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