Aside from the many rational reasons for booking a hotel location, price and amenities travel shoppers want to know how a stay at your hotel will enhance their travel experience… or the emotional benefits.

Online video has proven to be a powerful medium to engage and interact with shoppers and extol the emotional benefits of your hotel that will convert a travel shopper to a buyer. But many hoteliers don’t know where to start in order to incorporate video into their online marketing activities.

Attend this webinar and join VFM Leonardo’s Chief Marketing Officer, John McAuliffe, as he shares several real examples of how successful hoteliers are leveraging the power of online video to increase bookings. Through these success stories, you will learn the keys to using video to convert shoppers into buyers, including:

Best practices and what other hoteliers are doing to produce, display and syndicate their videos online

How other hoteliers are producing quality videos for nominal budgets

How they deliver relevant messages through seasonal, special occasion and niche topic videos

How they display video on their websites and landing pages for optimal conversions

How they syndicate their videos to thousands of traditional travel and social media websites

Leonardo is a technology company serving the global hospitality industry. We provide e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.