$1 million to be awarded to Hockey Canada-affiliated minor hockey
associations across Canada

TORONTO, Jan. 21, 2013 /CNW/ - Starting today, Kraft Hockey Goes On is helping Canadians share their passion for the game by recognizing
important local volunteers who make hockey happen in communities across
Canada. Through the program, 25 individuals will be celebrated and $1
million will be awarded to Hockey Canada-affiliated organizations. Nominations are now open!

"There are over four million hockey volunteers across Canada and it is
because of their passion and dedication that Canadian children have the
chance to play the game and dream big," said Jack Hewitt, Vice
President of Marketing Insight & Services, Kraft Canada. "This is our
way of saying thanks to these local hockey supporters for their commitment to Canada's
favourite sport."

Kraft Hockey Goes On is celebrating the top five individuals who keep hockey going in
communities by awarding their chosen local hockey associations each
with $100,000. An additional 20 individuals will be recognized and
their chosen hockey associations will each receive $20,000. The program
will also donate $100,000 to Hockey Canada to distribute to Learn to
Skate programs at the local level. Kraft Hockey Goes On partners include Christie, TSN, RDS and Hockey Canada.

How to Submit a Nomination
Starting today (at 12:00 PM EST) through March 8, 2013, Canadians can
nominate someone who dedicates their time and effort to ensure hockey
goes on within their community by visiting www.KraftHockeyGoesOn.ca. A panel of judges will narrow the nominations down to the top 100
nominations. Canadians can then vote online for their top choice
amongst the 100 nominees from March 23 - 24, 2013. The top nominees
receiving funds for their chosen minor hockey association will be
announced on March 30, 2013. For a complete list of rules and
regulations, please visit www.KraftHockeyGoesOn.ca

"Every day we watch local hockey supporters come together to share their
love of the game and make hockey happen at the community level," said
Bob Nicholson, President and CEO, Hockey Canada. "Whether it's a coach
or a parent driving carpool, these people are at the heart of hockey in
this country. We're so pleased that this program will recognize their
hard work and dedication to the sport."

As part of an exclusive partnership with TSN and RDS, Kraft Hockey Goes On is supported with a multi-platform promotion across all TSN and RDS
outlets. The partnership officially kicked off earlier this month and
will continue through to the end of the program with regular updates on
THAT'S HOCKEY on TSN and HOCKEY 360 on RDS. Canadians can also follow
TSN and RDS on Twitter and Facebook for regular updates and stay tuned
to Canada AM and etalk for upcoming features.

Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest
consumer packaged food and beverage company, with revenues of
approximately $19 billion in 2011. Launched as a public and
independent company on Oct. 1, 2012, the new Kraft has the spirit of a
startup and the soul of a powerhouse. The company has an unrivaled
portfolio of products in the beverages, cheese, refrigerated meals and
grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for
making the foods and beverages people love. Kraft Foods Group is a
member of the Standard & Poor's 500 index. For more information, visit www.kraft.com and www.facebook.com/kraft.

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