Following in the footsteps of other megastars including Beyoncé, Ed Sheeran and Lady Gaga, the exclusive partnership will see the artist appear in one of O2’s iconic “Walk” TV ads, as part of a major through-the-line campaign to promote the UK leg of his worldwide tour.

Launching from today, the ad charts Shawn’s meteoric rise to stardom. Set to his lead single from his upcoming third studio album, “In My Blood”, it opens with him alone in his workspace tuning his guitar. As he riffs, he closes his eyes and the audience are transported into a hazy dreamlike montage of his walk to stage, culminating with Shawn stepping out to the bright lights and the roar of the crowd.

The 60 second TV ad will air from 9th May across key spots on ITV including the new series of Who Wants to be a Millionaire and Britain’s Got Talent. It will also be available on O2’s YouTube channel.

O2 will also be promoting the campaign across Facebook, Twitter and Instagram via #ShawnMendesTheTour as well as revealing exclusive behind-the-scenes content for customers and fans.

The UK leg of Shawn Mendes World Tour begins in April 2019, with multiple dates at The O2 and arenas nationwide in Leeds, Glasgow, Birmingham and Manchester.

O2 customers can get Priority Tickets 48 hours before general release from 10am Wednesday 16th May through the Priority app. Tickets go on sale to the general public from 10am on Friday 18th May.

Nina Bibby, CMO at O2 said, “We know our customers love music which is why we continue to give them access to Priority Tickets to see the biggest stars in the world, 48 hours before general release. Shawn Mendes is one of those stars and we’re excited to be part of his highly anticipated global tour, with dates at The O2 as well as across the UK.”

Shawn Mendes said, “I can’t wait to come to the UK and tour for my British fans. There’s nothing like playing in front of such a massive crowd of my most diehard fans at The O2 and I’m so excited to play a bunch of my new music from my upcoming album, as well as from my past albums.”