Wednesday 18 July 2012 04.13 EDT
First published on Wednesday 18 July 2012 04.13 EDT

The Radio Times has caught Olympic fever and intends to flood retailers with an extra 200,000 copies of a bumper issue that will cost 50% more than usual, and be backed by the first TV ad campaign the publisher has run since 2006.

The Radio Times is producing a special 72-page extra magazine to go with its next issue, containing a guide to the two weeks of London Olympic Games events.

The Radio Times will be priced at £2, almost 50% more than a typical issue which costs £1.40, and there will be a print run of 900,000 copies to newsagents, supermarkets and retailers to cope with expected demand.

A typical run of the listings magazine is usually 700,000, which means a 28.5% increase in copies for the Olympic edition. On top of that, a further 230,000 go out to paying subscribers.

The issue will be backed with a TV ad campaign, the first since 2006, which will break on ITV1 and Channel 4 from 20 July.

The campaign, which will include activity on YouTube and Twitter, was created by ad agency Creature London.

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