BigCommerce Takes On B2B eCommerce

The company said in a press release Tuesday (March 12) that, along with a slew of partners, it has launched BigCommerce for B2B to provide B2B sellers with resources to more efficiently sell online.

The firm is working with several partners that offer their own B2B solutions, which integrate their tools into the BigCommerce for B2B platform. The collaborators include trade credit solution provider Apruve, which will integrate its payment term management and payment receipt tools, as well as Bundle B2B, which leverages BigCommerce’s API to provide eCommerce tools for corporate buyers and sellers.

BigCommerce is also working with retail operations platform Brightpearl, machine learning shopping experience company Nextopia, B2B order process and eProcurement integration company PunchOut2Go, and storefront shipping management system ShipperHQ.

“Together with these partners, BigCommerce for B2B extends BigCommerce’s native functionality with scalable, enterprise-level eCommerce tools for established brands operating within the more traditional B2B verticals,” said BigCommerce Senior Vice President of Business Development MaryAnn Bekkedahl in a statement. “This initiative demonstrates BigCommerce’s commitment to understanding our B2B merchants and, as a partner-led, open-platform SaaS solution, our ability to provide them with the flexibility to dial-in the right eCommerce capabilities required to accelerate operations and growth.”

Last November BigCommerce augmented its B2C eCommerce offerings through the integration of Venmo and Masterpass as supported payment methods that its online sellers can accept. That same month, BigCommerce Chief Product Officer Jimmy Duvall spoke with PYMNTS about the company’s strategy for supporting online sellers through payments.

“We’ve got a lot of local payment methods,” he said. “It’s really about choice, and making sure our platform is not restricting what our merchants can do, so we’re very open in that regard.”

The company took initial steps into the B2B space in 2015, when the company announced a partnership with Alibaba to connect its online sellers to Alibaba’s B2B vendors.