The following article discusses the career of Marketing Executive highlighting what they do, the work environment, how to become, training and certification, education, job and salary outlook.

What We Do

As a marketing executive, you will analyze and conduct competitive and market research. You will also set up goals for any marketing program your company engages in, as well as help in the design of sales-assisting resources, such as sales fliers and other tangible materials. These also include product press releases and other forms of publicity. Finally, you will be responsible for using various media and social media outlets to actually make a sales pitch.

Work Environment

While much of the work done by marketing executives can be performed from behind a desk, they usually also have to attend trade shows and other such events. As such, travel and unsocial hours are common.

How to Become

Marketing executives are experienced in various fields above all else. They often have a strong background in marketing, advertising and PR fields, as well as IT and other technology.

Training & Certification Requirements

A bachelor’s degree is generally required, but experience weighs heavier in this position.

Education Requirements

Bachelor’s

Job Outlook

According to the U.S. Bureau of Labor Statistics, there will be a growth of 9% in demand for all Advertising, Promotions, and Marketing Managers, for the period 2014 to 2024, which is faster than the national average.

National Salary

The national average salary estimate for Marketing Executive was $46,467. This number is estimated from over 2,755 employees, users past and present job advertisements from Indeed.com. This equates to an hourly salary of $24.20 and monthly of $3,872.

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Most Reported

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$14,000

$123,000

Salary Distribution

Salary by State

The following section lists Marketing Executive salaries in each state around the country. The figures are based on the total number of job postings through Indeed.com. For example, Alaska had the largest quoted salary of $143,640 while New Hampshire had the smallest quoted salary of $1,000.

Alaska – $143,640 (▲103% Above national average)

Rank: 49th

The average salary ranks 49th among states in the country. There were also job openings from employers like Marketing Executives and Marketing Executive.

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Most Reported

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$5,300

$22,000

Salary Distribution

Alabama – $39,961 (▼14% Below national average)

Rank: 13th

The average salary ranks 13th among states in the country. There were also job openings from employers like LogoNation powered by HALO.

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Most Reported

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$14,000

$86,000

Salary Distribution

Arkansas – $40,558 (▼13% Below national average)

Rank: 11th

The average salary ranks 11th among states in the country. There were also job openings from employers like LogoNation powered by HALO.

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Most Reported

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$19,000

$70,000

Salary Distribution

Arizona – $45,436 (●Meets national average)

Rank: 43rd

The average salary ranks 43rd among states in the country. There were also job openings from employers like Krystal Glass Writing Boards, Revana, TeleTech, and All US Jobs.

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Most Reported

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$17,000

$87,000

Salary Distribution

California – $60,507 (▲30% Above national average)

Rank: 8th

The average salary ranks 8th among states in the country. There were also job openings from employers like AMP Technologies, National Foreclosure Analysts, Inc., The Wellness Company, and THW Global.

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Most Reported

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$14,000

$161,000

Salary Distribution

Colorado – $55,207 (▲19% Above national average)

Rank: 33rd

The average salary ranks 33rd among states in the country. There were also job openings from employers like Madwire Media, Phronesis Global Training Solutions, Renewal by Andersen of Colorado, and Renewal by Andersen.

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Most Reported

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$14,000

$146,000

Salary Distribution

Connecticut – $46,682 (●Meets national average)

Rank: 4th

The average salary ranks 4th among states in the country. There were also job openings from employers like ISO.

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Most Reported

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$14,000

$144,000

Salary Distribution

DC – $80,280 (▲73% Above national average)

Rank: 1st

The average salary ranks 1st among states in the country. There were also job openings from employers like Professional Career Match Solutions and Creative Options.

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Most Reported

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$25,000

$166,000

Salary Distribution

Delaware – $34,905 (▲9% Above national average)

Rank: 39th

The average salary ranks 39th among states in the country. There were also job openings from employers like Renewal by Andersen Windows & Doors.

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Most Reported

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$9.15

$27.50

Salary Distribution

Florida – $51,690 (▲11% Above national average)

Rank: 28th

The average salary ranks 28th among states in the country. There were also job openings from employers like perfect care inc, Tech Data, Landau & Associates, and Fusion Studios.

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Most Reported

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$14,000

$119,000

Salary Distribution

Georgia – $43,218 (▼7% Below national average)

Rank: 5th

The average salary ranks 5th among states in the country. There were also job openings from employers like The Edge Firm, District 65five, Additional Resources Ltd., and LogoNation powered by HALO.

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Most Reported

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$14,000

$120,000

Salary Distribution

Hawaii – $41,000

Rank: 52nd

The average salary ranks 52nd among states in the country. There were no current job openings from employers in this state.

Iowa – $65,000

Rank: 19th

The average salary ranks 19th among states in the country. There were no current job openings from employers in this state.

Idaho – $44,000

Rank: 51st

The average salary ranks 51st among states in the country. There were no current job openings from employers in this state.

Illinois – $52,480 (▲13% Above national average)

Rank: 6th

The average salary ranks 6th among states in the country. There were also job openings from employers like Sales Empowerment Group and LogoNation powered by HALO.

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Most Reported

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$14,000

$147,000

Salary Distribution

Indiana – $35,634 (▼23% Below national average)

Rank: 21st

The average salary ranks 21st among states in the country. There were also job openings from employers like LogoNation powered by HALO and EMPIRE INDUSTRIAL EQUIPMENT.

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Most Reported

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$14,000

$88,000

Salary Distribution

Kansas – $47,537 (●Meets national average)

Rank: 30th

The average salary ranks 30th among states in the country. There were also job openings from employers like Premiere.

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Most Reported

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$24,000

$73,000

Salary Distribution

Kentucky – $41,816 (▼10% Below national average)

Rank: 42nd

The average salary ranks 42nd among states in the country. There were also job openings from employers like LogoNation powered by HALO.

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Most Reported

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$16,000

$78,000

Salary Distribution

Louisiana – $43,327 (▼7% Below national average)

Rank: 34th

The average salary ranks 34th among states in the country. There were also job openings from employers like The New Horizon and LogoNation powered by HALO.

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Most Reported

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$15,000

$84,000

Salary Distribution

Massachusetts – $57,799 (▲24% Above national average)

Rank: 2nd

The average salary ranks 2nd among states in the country. There were also job openings from employers like Professional Career Match Solutions and Melaleuca.

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Most Reported

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$14,000

$163,000

Salary Distribution

Maryland – $39,647 (▼15% Below national average)

Rank: 12th

The average salary ranks 12th among states in the country. There were also job openings from employers like Professional Career Match Solutions, Green Company, and LogoNation powered by HALO.

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Most Reported

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$14,000

$112,000

Salary Distribution

Maine – $59,000

Rank: 35th

The average salary ranks 35th among states in the country. There were no current job openings from employers in this state.

Michigan – $41,770 (▼10% Below national average)

Rank: 14th

The average salary ranks 14th among states in the country. There were also job openings from employers like LogoNation powered by HALO.

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Most Reported

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$14,000

$112,000

Salary Distribution

Minnesota – $41,431 (▼11% Below national average)

Rank: 40th

The average salary ranks 40th among states in the country. There were also job openings from employers like Guide Book Publishing.

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Most Reported

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$14,000

$121,000

Salary Distribution

Missouri – $38,666 (▼17% Below national average)

Rank: 20th

The average salary ranks 20th among states in the country. There were also job openings from employers like LogoNation powered by HALO.

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Most Reported

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$14,000

$98,000

Salary Distribution

Mississippi – $34,616 (▼26% Below national average)

Rank: 9th

The average salary ranks 9th among states in the country. There were also job openings from employers like LogoNation powered by HALO.

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Most Reported

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$14,000

$93,000

Salary Distribution

Montana – $55,000

Rank: 44th

The average salary ranks 44th among states in the country. There were no current job openings from employers in this state.

North Carolina – $49,580 (▲7% Above national average)

Rank: 26th

The average salary ranks 26th among states in the country. There were also job openings from employers like Randstad and MELALEUCA INC..

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Most Reported

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$14,000

$127,000

Salary Distribution

North Dakota – $59,000

Rank: 36th

The average salary ranks 36th among states in the country. There were no current job openings from employers in this state.

Nebraska – $49,000

Rank: 50th

The average salary ranks 50th among states in the country. There were no current job openings from employers in this state.

New Hampshire – $1,000 (▲55% Above national average)

Rank: 17th

The average salary ranks 17th among states in the country. There were also job openings from employers like Jeunesse Global.

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Most Reported

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$500

$1,500

Salary Distribution

New Jersey – $60,931 (▲31% Above national average)

Rank: 7th

The average salary ranks 7th among states in the country. There were also job openings from employers like Macon Pace, Inc, Round Table Wealth Management, and Renewal by Andersen.

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Most Reported

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$14,000

$150,000

Salary Distribution

New Mexico – $58,000

Rank: 41st

The average salary ranks 41st among states in the country. There were no current job openings from employers in this state.

Nevada – $62,644 (▲35% Above national average)

Rank: 47th

The average salary ranks 47th among states in the country. There were also job openings from employers like yp and Las Vegas Sands Corp..

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Most Reported

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$22,000

$122,000

Salary Distribution

New York – $64,586 (▲39% Above national average)

Rank: 3rd

The average salary ranks 3rd among states in the country. There were also job openings from employers like CitiStaffing, LLC, In job (Recruiting firm), Tourism Ireland, and ECRENT Worldwide Company Limited.

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Most Reported

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$14,000

$157,000

Salary Distribution

Ohio – $36,873 (▼21% Below national average)

Rank: 22nd

The average salary ranks 22nd among states in the country. There were also job openings from employers like Consolidus, LogoNation powered by HALO, Wallace Hind Selection, and ESTHETIC SMILE DENTAL LAB.

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Most Reported

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$14,000

$94,000

Salary Distribution

Oklahoma – $43,387 (▼7% Below national average)

Rank: 31st

The average salary ranks 31st among states in the country. There were also job openings from employers like LogoNation powered by HALO and Bizhub Asia Pte Ltd.

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Most Reported

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$14,000

$119,000

Salary Distribution

Oregon – $64,000

Rank: 23rd

The average salary ranks 23rd among states in the country. There were no current job openings from employers in this state.

Pennsylvania – $39,074 (▼16% Below national average)

Rank: 24th

The average salary ranks 24th among states in the country. There were also job openings from employers like LogoNation powered by HALO, Webrecruit, and General Placement Service.

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Most Reported

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$14,000

$116,000

Salary Distribution

Rhode Island – $61,000

Rank: 32nd

The average salary ranks 32nd among states in the country. There were no current job openings from employers in this state.

South Carolina – $49,468 (▲6% Above national average)

Rank: 18th

The average salary ranks 18th among states in the country. There were also job openings from employers like LogoNation powered by HALO and Growmark.

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Most Reported

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$14,000

$123,000

Salary Distribution

South Dakota – $50,000

Rank: 48th

The average salary ranks 48th among states in the country. There were no current job openings from employers in this state.

Tennessee – $37,346 (▼20% Below national average)

Rank: 29th

The average salary ranks 29th among states in the country. There were also job openings from employers like ePayment America and LogoNation powered by HALO.

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Most Reported

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$14,000

$107,000

Salary Distribution

Texas – $55,271 (▲19% Above national average)

Rank: 25th

The average salary ranks 25th among states in the country. There were also job openings from employers like QuestPro, Rainbow Personnel, Domain Marketing Services Inc, and Melaleuca, The Wellness Company.

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Most Reported

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$14,000

$140,000

Salary Distribution

Utah – $59,154 (▲27% Above national average)

Rank: 46th

The average salary ranks 46th among states in the country. There were also job openings from employers like LiveLifeOnYourOwnTerms, Life Outside the Boss, and Cowboy Wealth.

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Most Reported

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$15,000

$131,000

Salary Distribution

Virginia – $38,540 (▼17% Below national average)

Rank: 15th

The average salary ranks 15th among states in the country. There were also job openings from employers like Professional Career Match Solutions, LogoNation powered by HALO, and Manesis Search & Selection.

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Most Reported

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$14,000

$74,000

Salary Distribution

Vermont – $59,000

Rank: 37th

The average salary ranks 37th among states in the country. There were no current job openings from employers in this state.

Washington – $57,275 (▲23% Above national average)

Rank: 10th

The average salary ranks 10th among states in the country. There were also job openings from employers like CandidateXchange.

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Most Reported

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$14,000

$150,000

Salary Distribution

Wisconsin – $59,000

Rank: 38th

The average salary ranks 38th among states in the country. There were no current job openings from employers in this state.

West Virginia – $40,865 (▼12% Below national average)

Rank: 27th

The average salary ranks 27th among states in the country. There were also job openings from employers like SS Consultants and LogoNation powered by HALO.

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Most Reported

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$20,000

$62,000

Salary Distribution

Wyoming – $55,000

Rank: 45th

The average salary ranks 45th among states in the country. There were no current job openings from employers in this state.

Top 20 National Employers

According to Indeed.com, the following states had employers looking to hire a Marketing Executive. The quoted salary figure represents the average salary from all job postings by this employer.

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