Supermodel Amber Valletta will be the new face for H&M

Supermodel Amber Valletta will be the new face for H&M, known for her interest in sustainability. Don’t you like her?

Amber Valletta

H&M is continuing its commitment to more sustainable fashion with two new collections – Conscious and Conscious Exclusive – in store from April 10, 2014. Both collections will star supermodel Amber Valletta.

The Conscious collection contains key fashion pieces, each made with materials that are more sustainable, such as organic cotton, Tencel®, hemp and recycled materials. It will be available in all H&M stores that carry womenswear, as well as online.

“I’m very excited to work with the H&M Conscious campaign, because we share the same values about sustainability. This collection shows that you can be as mindful about people and the environment as fashion conscious. I simply love the designs and the fact that all the pieces are made with organic, recycled and cellulose fabrics shows that you don’t need to compromise fashion for sustainability anymore,” says Amber Valletta.

For this year’s Conscious Exclusive collection, H&M is working in collaboration with the sustainable fashion and design think tank Ever Manifesto, which shares H&M’s commitment to a more sustainable future for fashion.

The dramatic and intricately detailed pieces in the Conscious Exclusive collection show what can be done with more sustainable materials, taking a mix of flamenco and bohemia as inspiration. Conscious Exclusive will be available in 150 selected H&M stores worldwide, as well as online.

“It’s great to engage with a brand like H&M that’s already aiming to lead the industry in making sustainable fashion mainstream, especially with such an elaborate and innovative collection. To be able to support their Conscious teams and to implement and inspire positive change is a really exciting experience,” say Elizabeth von Guttmann and Alexia Niedzielski, Ever Manifesto.