The basis of the firm’s unique name is the rigorous application of four distinct approaches to each investment opportunity:

Innovative strategies

Each investment is supported by a thesis based on macro and micro trends, special insights, and ahead-of-the-curve positioning that is usually informed by the knowledge and expertise of PLG Consulting. PLG is also leveraged to help accelerate thesis development, validation, and execution and facilitate key vendor, partner, industry expert, and customer relationships.

Operational, financial, and supply chain excellence

Leveraging the executive leadership experience of Managing Partner Greg Morris, FourFront is able to quickly bring to bear operational best practices, efficiency improvements, and financial discipline to achieve the highest levels of portfolio company performance and investor returns.

Executive talent

Utilizing a vast network of relationships as well as the HR best practices of Greg’s former employer (General Electric), FourFront has access to a deep bench of seasoned industry veterans with experience in the businesses and industry verticals that are the firm’s primary focus.

Matching the “right” capital to each opportunity

For larger investments, we will partner with select private equity firms, family offices, and high net worth individuals. Thanks to its breadth of relationships, FourFront is able to selectively approach the “best fit” capital sources for each investment opportunity to ensure complete alignment among all stakeholders with regard to investment profile, exit and return goals, use of leverage, and timing.

All four of these elements work hand-in-hand to achieve success enhanced company performance and investor returns.