Back in January of 2013, Tom Staggs, Chairman of the Walt Disney Parks and Resorts, described how the Disney Company would be rolling out a collection of tools at the Walt Disney World Resort called MyMagic+, providing guests with more opportunities to customize and personalize their entire visit. MyMagic+ would allow guests to book guaranteed ride times for their favorite shows and attractions even before setting foot in the parks. MyMagic+ was designed to enable guests to spend more time together, thereby creating a more enjoyable experience for everyone.

Staggs said, “Linking the entire MyMagic+ experience together is an innovative piece of technology we developed called the MagicBand.”[Read more…]