Tag: viral

Neville Hobson, arguably Britain’s leading social media blogger, has replied to my charge that social media do not change the rules of business. He says: This is no fad, this is a revolution. Let’s take a closer look at his arguments. Read on ›

I’ve just been out rowing on Zurich lake. It’s a good place to muse. You can’t share my blisters but I hope you’ll share my water-borne (and not water-logged) thoughts on whether the ultra-modern “social” media really are all that different to poor old “mass” media. Read on ›

The Canadian Public Relations Society (CPRS) recently adopted a modern definition of PR. It throws up a whole host of issues about what PR is about. Here’s my take on the business PR professionals are in.

The Times reports that of the estimated 400,000 people who heard the BBC Radio 2 segment of Brand and Ross leaving lewd messages on Andrew Sachs’ answer phone only two saw fit to complain to the BBC, one of them Sachs himself. But the story gained momentum after it was picked up in the weekend newspapers. The BBC today registered its 30,000th complaint. Read on ›