Plan to Offset Dulles Greenway Tolls With Advertising

Plan introduced by Loudoun County delegate

Receive the latest first-read-dmv updates in your inbox

Loudoun County drivers who got smacked with higher tolls on the Dulles Greenway could get some relief.

Recently elected state delegate David Ramadan has proposed a bill in the Virginia General Assembly to allow advertising along the privately-owned Greenway.

This January, the cost of traveling the roadway during rush hour is $4.80, a flat fee. The off-peak charge is $4.00.

Ramadan would like the operator of the roadway to switch to a distance pricing plan, so that drivers that only drive a short distance on the Greenway would not have to pay the same amount as drivers that pay the entire 14 miles.

"This is giving the operator the option to (do) so in the hopes that they would," Ramadan told WTOP. "I have already had discussions with the operators of the Greenway. They are interested."

He's not the first Virginia lawmaker that has gone looking for new revenue on advertising. Gov. Bob McDonnell announced the launch of a new program last March to raise money from selling ads and sponsorship at Commonwealth rest stops.

Just last week, the governor proposed selling the naming rights to the state's bridges and highways.