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Partnering for Project Sticker Shock

The Sheriff’s Office was proud to partner once again with the Substance Abuse Prevention Coalition of Alexandria for Project Sticker Shock, an educational campaign to remind adults about the dangers and consequences of buying alcohol for anyone under 21.

Following the press conference, Deputy Wright and other adults accompanied T.C. Williams students to 60 stores throughout Alexandria so they could place "STOP" stickers on multi-packs of alcohol, reminding adults it’s illegal to purchase alcohol anyone underage. With cooperation from store managers, the volunteers stickered hundreds of packs of beer, wine coolers and other alcoholic drinks. They also applied decals at the entrances of stores to alert customers who might be considering purchasing alcohol for anyone underage.

Virginia ABC and the City’s Police, Recreation, Community and Human Services departments also participated in this year’s campaign. To learn more about the risks of underage drinking, visit SAPCA's site and Virginia ABC's Project Sticker Shock page.

Community Relations Deputy Valarie Wright escorted three 10th graders from T.C. Williams to neighborhood markets, convenience stores, drug stores and supermarkets to place stickers on multi-packs of alcohol.