Strategic Planning

A Map for Your Future

Not sure if your company’s direction is clear? Maybe all the owners aren’t on the same page with growth and expenditures. A Strategic Business Plan can help define your business and serve as a map to your future success. If compiling a Strategic Business Plan has been a challenge, you need a Strategic Planning Consultant. Ken McKinney, CPA and trusted advisor in the Florissant and greater St. Louis area, can help you build a thorough plan and grow in the right direction.

In addition to private practice, Ken’s 30+ year career found him working in many different financial capacities and industries. This broad experience gave him a wealth of information and an insider’s perspective at best business practices and the pitfalls to avoid. The industries in which he held finance and management positions include technology services, advertising, manufacturing, professional services, auto and truck repair service, and retail. In all of those capacities, strategic planning was a given in order to have a sound financial future.

Why Have a Strategic Plan?

Strategic planning is important because it provides a blueprint for your business and gives you a better chance at a solid future. Without a plan it’s like driving to a place you’ve never been without any directions at all. You might get there, but not without a lot of errors, extra costs and wasted time.

You may need a structured strategic plan if you are:

Expanding your organization, products or services

Opening an additional location or buying land

Buying or taking over another business

Turning around a business in peril

Borrowing money from a lender

Selling part of your business

Taking on investors

Though it is best to have a strategic business plan from the onset of starting a business, it’s never too late to develop one. There are many steps involved in a Strategic Plan, starting with the most obvious: defining your business, its products, and services. You’ll also need to include details such as management, personnel, objectives, short-term and long-term goals, financial strength and company projections. The outline and depth can be lengthy and varied depending on what you’re attempting to do.

Short on Time or Know-How?

As your Strategic Planning Consultant, Ken will walk you through the process and get you on a defined path for optimum growth. His reputation and success as a trusted, highly skilled, detail-oriented, congenial finance professional can offer peace of mind. And not only can he help you develop your strategic plan, but as your outsourced CFO, he will help implement the plan to ensure your business thrives.

“The greatest compliment you can share is the gift of your referrals. If you’re happy with my services and feel I may be able to help another business– I thank you in advance for the referral.”
– Ken McKinney, CPA

Let Ken help you work out how to take your business to new levels of success and viability. Request a free evaluation today.