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Tuesday, September 26, 2017

Next year will be DIESEL Motorsports 11th year of doing business as a sanctioning body for diesel 3/4 and 1 ton pickups. We are constantly evaluating where to take the sport in the next year(s) in order to remain aggressive and new in the market. We have everyone copy our different directions and follow what we do differently and this has been seen as a compliment.

The marketplace changes constantly and it is up to DIESEL Motorsports to keep the excitement alive like announcing and launching our NEW Hot Work Stock Class across the country. Street trucks with large street turbos that can drive to the pulls and compete with high horsepower trucks without being held back.

Next year DIESEL Motorsports will be about mixing with some new market shows and larger crowds so they too can become interested in the diesel lifestyle rural market along with our normal successful shows that have been held over the past years.It is time to include many new people who are interested into our diesel market and we can both watch it continue to grow.More info will be provided after the first of the year.

Friday, September 8, 2017

We just returned from North-east Ohio near Cleveland and Wooster holding an event at Dragway 42 in West Salem. This track has been considered for over three years and we really wanted to check it out soon as the facility opened.

The one way to do this is hold a smaller diesel event and establish if the facility has everything for a larger event. There are many things that make an event work for everyone including DIESEL Motorsports, vendors, fans, competitors and supporting businesses such as hotels, restaurants and service stores.

Diesel Motorsports evaluates the track for space for trailers/trucks, quality of track drag or pulling and the track personnel. Are they a good fit for our truck owners, I like to remind people that the customer is always right and spending their hard earned monies to be here. So I expect track personnel to treat our people well, doesn't mean I want them not to do their job in directing people but do it nicely and happy.

DIESEL Motorsports is here to put on a show for entertainment and the track helps us do just that for the fans. Dragway 42 had an excellent drag strip along with plenty of space. True they just opened and they have not yet built brick and mortar concessions or bathrooms but they will over the winter months. I was told they plan to build a quality pulling track on the backside of the property with bleachers and lights.

The area is near a major highway running North to South in Ohio with many towns and hotels close by for the competitors and fan base. We stayed just 10 mins from the track in Seville but other close towns was Ashland, Medeni, Lodi and Wooster. This area was very well supported by local diesel shops such as Firepunk, Redline Diesel, Reusch Diesel, G&R Diesel and many more who brought trucks.

Even though we should not have opened for the day because of Hurricane Harvey leftover weather was making it a very cold miserable day it was worth it for us to get the event in to evaluate the track and area businesses.

Can we build it for a much larger event and monies invested for the future? It definitely has the potential and right positive checkpoints for now.

Need a warmer date and during the Summer months so people have time to get to this location.

About Me

I have operated as a marketing/consulting agency for over 25 years in the automotive industry while located in Kansas City, MO.
In 2007 I started the National Association of Diesel Motorsports with Gene Mohney of PA. Since then we have grown the DIESEL Motorsport's Association to 4000 members along with putting on 12 National Diesel events and over 50 affiliate events Nationwide.