FranchiseConnect is DDR's latest program designed to provide business
opportunities to aspirational entrepreneurs. DDR recently launched Set
Up Shop, a program offering flexible terms at specific locations for
entrepreneurs and expanding small businesses.

DDR developed FranchiseConnect in partnership with its franchise
retailers to provide entrepreneurs with web-based tools to research
local and site-specific franchise opportunities across the company's
national portfolio of market-dominant prime shopping centers.
FranchiseConnect will assist aspiring business owners by facilitating a
connection to local franchise opportunities with some of the world's
leading retailers.

"Franchisees are excellent tenants as they have a personal investment
in their business and at the same time they are backed by a national
brand, an existing customer base and a proven business model. We have
many successful franchise establishments currently in our portfolio and
look forward to expanding that category further," saidPaul Freddo, senior executive vice president of leasing and development.

DDR uses geographic information technology and business intelligence
systems to identify the best locations for each of its franchise
partners. When analyzing the company's shopping center portfolio, DDR
considers the franchisor's ideal requirements such as distance from the
nearest location, trade area demographics, shopping center venue, tenant
mix, competition, space size and location within the shopping center.

DDR currently has over 1,200 open and operating franchise establishments within its portfolio with reputable brands like Dunkin' Donuts, Great Clips, GNC, Subway, Domino's Pizza, Panera Bread, Massage Envy Spa, Menchie's Frozen Yogurt and The UPS Store, many of which have franchise opportunities listed on FranchiseConnect.

About DDR DDR is an owner and manager of 538 value-oriented shopping centers representing 134 million square feet in 41 states, Puerto Rico and Brazil.
The company's assets are concentrated in high barrier-to-entry markets
with stable populations and high growth potential and its portfolio is
actively managed to create long-term shareholder value. DDR is a
self-administered and self-managed REIT operating as a fully integrated
real estate company, and is publicly traded on the New York Stock Exchange under the ticker symbol DDR. Additional information about the company is available at www.ddr.com.

Safe Harbor DDR considers portions of the information in
this press release to be forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934, both as amended, with respect to the
Company's expectation for future periods. Although the Company believes
that the expectations reflected in such forward-looking statements are
based upon reasonable assumptions, it can give no assurance that its
expectations will be achieved. For this purpose, any statements
contained herein that are not historical fact may be deemed to be
forward-looking statements. There are a number of important factors that
could cause our results to differ materially from those indicated by
such forward-looking statements, including, among other factors, local
conditions such as oversupply of space or a reduction in demand
for real estate in the area; competition from other available space;
dependence on rental income from real property; the loss of, significant
downsizing of or bankruptcy of a major tenant; constructing properties
or expansions that produce a desired yield on investment; our ability to
sell assets on commercially reasonable terms; our ability to secure
equity or debt financing on commercially acceptable terms or at all; our
ability to enter into definitive agreements with regard to our
financing and joint venture arrangements or our failure to satisfy
conditions to the completion of these arrangements; our ability to
continue to pay dividends on our common shares at the current or higher
rates; and the finalization of the financial statements for the
three-month period and year ended December 31, 2011.
For additional factors that could cause
the results of the Company to differ materially from those indicated in
the forward-looking statements, please refer to the Company's Form 10-K
for the year ended December 31, 2010.
The Company undertakes no obligation to publicly revise these
forward-looking statements to reflect events or circumstances that arise
after the date hereof.