How to Get Into Video in 2017 by @JordanKasteler

It’s easy to get sucked into the latest marketing trends . When it comes to the Internet, things are constantly evolving, which makes our naturally human, shiny-object syndrome light up, eager to try the next big thing. But then there are those trends that, although new and shiny, tend to make sense and stick around for a while. One of those is video . Video marketing isn’t a new phenomenon, but the way it’s being used is. Now, with new tools available to marketers, anyone can put together an enticing video to attract an audience. What is evolving is the way this is done and the way video is used to spread the word about a business. As we enter 2017, let’s look at what’s to come in the world of content marketing, and more specifically, video marketing. Here are six ways you can use video to market your business in the coming year, and a few of my personal favorite tools th...