The 2020 Influencer Marketing Playbook

The 2020 Influencer Marketing Playbook

You’ve probably run at least one or two influencer marketing campaigns by this time, but even if you haven’t, this guide will help you plan your upcoming campaigns for 2020 and beyond.

This playbook lays out 6 steps that will help you strategize and execute influencer marketing campaigns based on your brand’s desired needs and desired outcomes. It’s clear that influencer marketing will only become an even more critical component of any digital marketing mix in 2020, as 92% of consumers trust influencer marketing over traditional advertising, according to Nielsen Consumer Trust Index.