iOS 11 introduced an additional keyword indexing field to app’s metadata. Keywords from the Subtitle are indexed by the algorithm and have a lot of weight. We recommend to use all available 30 characters by explaining your app using relevant keywords.

It is recommended to use all 5 available slots and to use optimized screen dimensions for each device. Make sure to include some text to describe your app on each screenshot. Don’t forget showcase your best features on the first two screenshots as they will be displayed in the Search Results on the App Store.

Your app's last version was released on May 13, 2019. It is important to regularly update your app. Best practices recommend to update your app every 4 to 6 weeks. This means fixing reported bugs, improving existing features, launching new features etc. Keep an eye on users' feedback. The next great features may already be asked by many users.

Description's keywords count and density

Check which keywords are most repeated in your app and your competitors' description and with what frequency.

Keyword

Count

Density

Skype for Business, formerly Lync 2013 for iOS, extends the power of Lync and Skype to your favorite mobile device: voice & video over wireless, rich presence, instant messaging, conferencing, and calling features from a single, easy-to-use interface.

Key Features: Initiate a group IM or video conversation and invite additional participants Join, rejoin and initiate a Skype for Business Meeting to communicate and collaborate on amazing ideas Simultaneously view shared content and speaker's video during a conference Control the meeting (mute or remove attendees) and know more about participants’ modalities Look at your upcoming meetings and join via one click Find your recent conversations and pick them up from where you left off Search your contacts by name, email, or phone number Enhanced security via Active Directory Authentication Library

Anyone can use the Skype for Business for iOS app when invited to a Skype for Business or Lync 2013 meeting. However, you must have a Skype for Business or Lync account in order to use (and enjoy) the full capability of the Skype for Business app. Also, some functionality might require an update to Lync or Skype for Business Server or might not be available to all users. If you’re not sure about your account status, please contact your IT department.

IMPORTANT: THIS SOFTWARE REQUIRES CONNECTIVITY TO VALIDLY LICENSED COPIES OF MICROSOFT LYNC OR SKYPE FOR BUSINESS SERVER OR OFFICE 365 / LYNC ONLINE / SKYPE FOR BUSINESS ONLINE AND WILL NOT WORK WITHOUT IT. UPDATES TO MICROSOFT LYNC SERVER OR SKYPE FOR BUSINESS MAY BE REQUIRED FOR PROPER PERFORMANCE. SOME FUNCTIONALITY MAY NOT BE AVAILABLE IN ALL COUNTRIES. IF YOU ARE UNSURE ABOUT YOUR COMPANY’S LICENSE TO AND/OR DEPLOYMENT OF LYNC OR SKYPE FOR BUSINESS, PLEASE CONTACT YOUR IT DEPARTMENT. SKYPE FOR BUSINESS APP IS ONLY AVAILBLE FOR iOS 8.0 OR GREATER.

It is important to repeat your most important keywords across your app's metadata to increase your organic rankings on those words. Edit your app description and check the keyword density using our Keyword Character Count

App Ranking History

Track your app's Category and Overall ranking history over time.

Your App rankings depend on many elements such as total number of downloads, download velocity, conversion and retention rate, reviews and ratings and update frequency. Learn more on how to track, compare and improve your category rankings in our Analytics feature.

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