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The Last Word

Ben Sherman AW18 at LFWM

We’re back with a bang for 2018 as London Fashion Week Men’s gave us an early
opportunity to show off our latest wares. Read on to find out about the pieces
that you’ll be able to get your hands on later this year.

AW18 SNEAK PEAK

For this coming autumn/winter, we’re looking north for inspiration. Specifically, the
industrious northern towns of Britain during the 1970s are our muse, recalling a time when
we truly lived for the weekend.

The dance floor was our solace, and Northern Soul was the beat that propelled us. The
Northern Soul kids would dance until the sun came up, with everything from the shapes
they pulled to the parquet floor they pounded inspiring our autumnal colour palette. The
iconography of these ‘night owls’ coming through in the use of retro badges and patches,
creating a contemporary collection with a classic twist. Keep your eyes peeled for more
AW18 announcements soon.

BEN SHERMAN

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HOUSE OF HOLLAND

Also coming this AW18, we can announce an exclusive collaboration with acclaimed British
designer, Henry Holland.

Holland is renowned for his daring, quirky designs with a nod to British subcultures, and
was therefore the perfect person to team up with. Through his House of Holland label, the
designer - recently nominated by the British Fashion Council for Best Emerging Menswear
designer - has worked closely with the Ben Sherman team to create a fashion forward,
unisex capsule collection that perfectly blends our two worlds.

Holland has infused his signature creative flair into a selection of classic Ben Sherman
silhouettes to create a dynamic range that proudly represents the best of London’s
street-style, combining a modern sartorialist twist with a rebellious spirit.
Debuted during our catwalk show at London’s Somerset House, the collection features
everything from knitted polos to button down shirts, knitwear to trousers, tracksuits to
coats, and will be available AW18.

Speaking of the collaboration, Ben Sherman creative director Mark Williams said:
“Teaming up with Henry Holland has added another layer of excitement to our AW18
collection, it’s a fantastic offering and we are thrilled to be partnering with him. It’s an
elevated and premium collection that has a vibrant, colourful youthful approach, we believe
it will appeal to a fashion conscious consumer with an appetite for premium designer
labels.”

Holland himself is equally excited about the collection, stating:
??I remember Ben Sherman being one of the brands I was first excited about wearing. It??s
such an iconic British Brand with such a rich history in music and street culture. I??m really
excited to be working with Mark and the team on this range and the collection we have
created together feels like the perfect reflection of our shared values and strength of
spirit.”

Expect the unisex collection debuted at London Fashion Week 2018 to be available from the
Ben Sherman site this September.