joshbkinghttps://joshbking.wordpress.com
creative. barely.Mon, 25 Sep 2017 20:57:53 +0000enhourly1http://wordpress.com/https://secure.gravatar.com/blavatar/5fcb42b120a2f41f1c4b26c8dee7a5bc?s=96&d=https%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.pngjoshbkinghttps://joshbking.wordpress.com
How to get people excited about what excites you…https://joshbking.wordpress.com/2015/01/21/how-to-get-people-excited-about-what-excites-you/
https://joshbking.wordpress.com/2015/01/21/how-to-get-people-excited-about-what-excites-you/#respondThu, 22 Jan 2015 01:02:36 +0000http://joshbking.wordpress.com/?p=879]]>People get excited about what excites you. When a keynote speaker is jacked up about a topic, it’s hard not to be jacked up as well. If your pastor is passionate about a Sunday teaching, you’re more likely to remember it and absorb that teaching.

As a marketer, small business owner, or salesperson, remember that people will listen when you’re passionate about whatever it is you do. Someone once told me, “you can’t sell it if you don’t love it.” If you truly love your product, business, website, blog, whatever, then people will be infected by your passion.

]]>https://joshbking.wordpress.com/2015/01/21/how-to-get-people-excited-about-what-excites-you/feed/0joshbkingPassionEvidence of Progresshttps://joshbking.wordpress.com/2015/01/21/evidence-of-progress/
https://joshbking.wordpress.com/2015/01/21/evidence-of-progress/#respondThu, 22 Jan 2015 00:55:58 +0000http://joshbking.wordpress.com/?p=876]]>I have the pleasure of having a group of educators as a client. Educators have a fascinating way of looking at the world. Typically, they talk and think about the same things as people in the business world do, educators just have different ways of describing those things.

Take ROI (Return on Investment). In the business world, this typically refers to the expectation that you’ll receive a fair value for a service/product that you purchase. There can be positive ROI – you received equal or greater value. There can also be negative ROI – you received less value.

As marketers, we are constantly looking for ROI. To do so, we measure the analytics. How are our social channels performing? How is the website performing? How did our recent sale do? How did the [name your paid advertising campaign] do to increase sales? The analytics help us collect dots and hopefully paint a picture that defines the ROI.

Educators do the same thing with their students. They want to make sure that the time invested in their students is producing a positive result. They don’t call it ROI, however, they call it “evidence of progress.” Educators are constantly looking for evidence of progress. This is such a positive way of looking at things.

]]>https://joshbking.wordpress.com/2015/01/21/evidence-of-progress/feed/0joshbkingReturn on InvestmentPinch vs. Punchhttps://joshbking.wordpress.com/2014/12/30/pinch-vs-punch/
https://joshbking.wordpress.com/2014/12/30/pinch-vs-punch/#respondTue, 30 Dec 2014 16:03:20 +0000http://joshbking.wordpress.com/?p=872]]>The difference between a pinch and a punch is as simple as preparedness. Being prepared for obstacles and setbacks means that your business will feel a pinch, rather than a punch.

Do you have a client(s) that makes up more than 25% of your revenue? If so, losing one would be a gut punch to your bottom line. If each client took up no more than 15%, that punch would be a pinch. Uncomfortable, but not impossible to overcome.

In the personal finances realm, this is called rainy day funds or emergency fund. In the business realm, it’s called being smart.

Action Steps:

Know your business and where you make your money.

You’ve heard the saying “hope for the best, plan for the worst.” I prefer to plan for the best, be ready for the worst.

Make a plan to avoid being – or move away from being – beholden to single or limited sources of revenue (clients). A golden goose is great, for a season, but being ready for the day the goose flies, is greater.

]]>https://joshbking.wordpress.com/2014/12/30/pinch-vs-punch/feed/0joshbkingcontentYou can’t win them allhttps://joshbking.wordpress.com/2014/11/05/you-cant-win-them-all/
https://joshbking.wordpress.com/2014/11/05/you-cant-win-them-all/#respondWed, 05 Nov 2014 14:20:26 +0000http://joshbking.wordpress.com/?p=870]]>You won’t close every deal. You won’t convert every visitor to your website. Not every person that passes your trade show booth will love your product. And that’s ok.

I’ve said this before – and it’s an idea I’ve been borrowing for some time – that every “no” gets you that much closer to a “yes.” What does that mean? It means that if your success rate is 4 out of every 10, or 40%, you’ll need at least 6 people to tell you “no” before 4 people can say “yes.”

This should encourage you. Don’t worry about every lost deal. Do what you can to learn from that interaction – was your price too high or too low, were you too aggressive or not aggressive enough, etc. and then get ready for the next potential customer.

You can’t and won’t win them all. Stay focused on the success rate, and always try to leave everyone in better shape than you found them.

]]>https://joshbking.wordpress.com/2014/11/05/you-cant-win-them-all/feed/0joshbkingTips for Buyers at a Trade Showhttps://joshbking.wordpress.com/2014/10/23/tips-for-buyers-at-a-trade-show/
https://joshbking.wordpress.com/2014/10/23/tips-for-buyers-at-a-trade-show/#respondThu, 23 Oct 2014 22:31:44 +0000http://joshbking.wordpress.com/?p=866]]>1. You don’t have to buy, but that doesn’t mean you have to be rude.

Look, I know attending a trade show as a buyer can be tough. All the exhibitors are looking for their big break, and when they see someone walking by with a buyer badge they think their ship has come in. That said, it doesn’t mean you need to be rude when someone offers to show you their product. Instead, be honest.

I’d rather a buyer tell me that they aren’t buying or that they aren’t looking for new products than have them be rude. At least I’ll know there’s no shot and I’ll move on to the next prospect.

Which leads me to my next two tips…

2. Look at everything

You never know what the next big thing is going to be so why not look at everything? Seriously. You’ve paid to be at the show, why not give yourself the time to look around and see what’s new. The next Coolest could be right in the next booth.

Additionally, looking at everything gives you – the buyer – an idea of the new trends. What are people making and selling? What are people buying? I can’t think of one good reason not to be aware of what’s trending.

3. Give someone a shot

Speaking of looking at everything, don’t be afraid to give a new company a shot. More specifically, if that new company has been persistent and aggressive all while being polite, give them a shot. Let them buy you a drink and tell you all about their product. I’m sure someone gave you a shot once. Pay it forward. It’s a risk – the product may not pan out. But there’s risk in not taking a shot too.

4. Trade your card for product samples

One thing I’ve learned at trade shows is how reluctant buyers are to hand out their business cards. I get that too. Buyers don’t want to be hassled by that exhibitor looking for their big break. Here’s an idea, trade your card for samples of products you like. Not for personal use, but to play around with. Sometimes a product only makes sense once you get your hands on it. If the product is too big, like a car or boat, offer your card for a test ride/drive.

****

In the end, you’re a buyer. It’s your job to look at products and test them. Sometimes it’s easy to forget that, especially when you’re inundated with existing products. It might be easier to think of being a buyer as synonymous with being a tester.

]]>https://joshbking.wordpress.com/2014/10/23/tips-for-buyers-at-a-trade-show/feed/0joshbkingThe Best Business and Marketing Tips Everhttps://joshbking.wordpress.com/2014/10/15/the-best-business-and-marketing-tips-ever/
https://joshbking.wordpress.com/2014/10/15/the-best-business-and-marketing-tips-ever/#respondWed, 15 Oct 2014 23:26:15 +0000http://joshbking.wordpress.com/?p=864]]>So, maybe not the best business and marketing tips ever. But certainly very good tips. And most likely the best tips you are reading right this very moment.

I know that it is becoming harder and harder to buy the perfect URL (MyExactBusinessName.com), but that shouldn’t keep you from getting close (MyExactBusinessName+City.com). I’m also a believer in avoiding the .net and .biz whenever possible. Consumers expect to see .com. They expect to see your business name in the URL.

If you have purchased your URL, you can get a professional looking email for very little cost. Google Apps for Work costs less than $5/month for a professional email.

What do I mean by this? I mean yourname@MyExactBusinessName.com. Having @gmail, @outlook, @yahoo, @aol, or @hotmail as your business email is not very professional.

3. Keep track of all your passwords

There are software programs that will help you generate random passwords. These programs also save and organize your passwords. One such program, 1Password, lets you generate random passwords for all your accounts while only needing to remember one password.

At a minimum, you could keep a spreadsheet of all your business accounts and passwords. I do that, however, I have the Excel spreadsheet encrypted with a password.

4. Not good at marketing? Outsource.

Not everyone that runs a small business is a marketing guru. In fact, very few are. That’s ok. As I always say, there are people great at baking cupcakes, but terrible at selling them. You don’t have to wear every hat and do everything for your business.

Outsourcing your marketing doesn’t have to be expensive, nor does it have to be outsourced overseas. You might know of outsourcing marketing in terms of advertising agencies, PR firms, marketing agencies, design agencies, etc.

Finding a firm (shameless plug: like Tinderbox Consulting) to handle your marketing, can make life just a little easier. And hopefully, drive some more sales too.

In most cases, moving slowly is a bad thing. Slow moving organizations are rarely proactive, and when they’re reactive, it’s typically too little too late. Additionally, they are usually unable to make adaptations or course corrections in a manner that allows for meaningful change or full implementation.

Maybe it’s the leadership that sets the example of moving slowly. Maybe it’s a long standing culture of moving slowly. Whatever the reason, it’s a choice.

“Nimbleness means your business is able to quickly and effectively make decisions that affect the bottom line. An employee needs to be hired (or fired); a piece of equipment needs to be ordered; a system or process needs to be changed.

Flexibility means you’re able to carry out those decisions, because making decisions and carrying them out are two different things.”

Organizations and businesses can move quickly if they want. But that’s the problem, many have made a choice to move slowly.

]]>https://joshbking.wordpress.com/2014/09/23/why-do-organizations-move-so-slowly/feed/0joshbkingSave Time and Do Lesshttps://joshbking.wordpress.com/2014/09/05/save-time-and-do-less/
https://joshbking.wordpress.com/2014/09/05/save-time-and-do-less/#respondFri, 05 Sep 2014 14:17:14 +0000http://joshbking.wordpress.com/?p=857]]>The folks over at WeWork have put together a great blog post that features seven tricks and tips to save time by doing less. It’s a great article on productivity, especially as it concerns being efficient.

My favorite tip – although they are all excellent – concerns the delegation of certain tasks. From the blog post:

“Whether or not you’re a manager, there are opportunities to delegate to colleagues. If you’re doing everything yourself, and think “it’s just faster for me to do it,” you may be a delegatophobe. Take a good look at your tasks over the last week—are all of those really your job description? If not, check out my tips for successful delegation to get started pushing some things off of your plate.”

A while back, I wrote a blog entitled “The Top Three Mistakes I See Small Business Owners Make,” and number two concerns delegation. Small business owners are often “delegataphobes” and try to do everything as it relates to their business.

Head over and read the full article, but to summarize, here are tips and tricks:

Do you say no?

Are you delegating enough?

Is everything on your to-do list necessary?

Are all of the recruiting meetings on your calendar necessary?

For one-off meetings, is your default length too long?

Do you even need a meeting at all?

Are you a slave to your inbox?

]]>https://joshbking.wordpress.com/2014/09/05/save-time-and-do-less/feed/0joshbkingTrade Show Tips and Tricks Part IIhttps://joshbking.wordpress.com/2014/09/03/trade-show-tips-and-tricks-part-2/
https://joshbking.wordpress.com/2014/09/03/trade-show-tips-and-tricks-part-2/#commentsWed, 03 Sep 2014 15:28:24 +0000http://joshbking.wordpress.com/?p=850]]>A few weeks ago I attended the Outdoor Retailer Summer Market Show in Salt Lake City with a client.

The show had me thinking of some more tips for attending a trade show as an exhibitor. Here they are!

Don’t act desperate. When an exhibitor at a trade show is desperate it’s obvious and off-putting. What I mean is, when an exhibitor hasn’t been selling and is feeling the pressure, they tend to do things are unflattering.

In my post 10 Trade Show Tips and Tricks, I wrote about developing a plan before attending a trade show. The best way to curb desperation at a trade show is to go into the show with a plan. Whether it’s how many orders you want to place, how many contacts you want to meet, or how many free items you want to give away, a plan is desperation protection. Setting the expectation helps you know what success looks like.

Take detailed pricing. Even if you don’t hand out pricing, having it on hand helps you to be prepared for any pricing questions. Even at consumer shows, you are bound to run into distributors and/or retailers. Having pricing for consumers, retailers and distributors is just smart planning.

Be innovative with your display. In my previous blog post, 10 Trade Show Tips and Tricks, I mentioned that having nice booth doesn’t have to be expensive. Way way to do that is to think outside of the box.

Here’s an idea I picked up from Nathan at Pocket Monkey at the Outdoor Retailer. Nathan finds shipping palettes other vendors used to ship booth displays. As you can see in the pictures, Nathan used the palettes for tables in his booth. If you’re going to do this, here are some tips:

– Ask politely to use the palettes and offer to bring them back after the show
– Staple business card to the palette you borrow so you don’t forget who loaned you the palettes.
– Offer your product in trade for borrowing the palettes.

One other idea would be to take a portable computer projector to shows. If it turns out the roof is low and light colored, you can project your logo on the roof. Or, you can project your logo on the floor or divider curtains.

During the course of any given week, I give my clients all kinds of marketing and sales advice:
– Post daily on social channels. Post content that is valuable to your followers, not you.
– Have a marketing plan.
– Set sales goals.
– Be consistent.
– The list goes on…

Funny thing is, I am terrible at taking my own advice. In fact, I am my own worst customer.

I like to tell myself that I’m too busy to do certain things, like blog regularly, but the truth might be something scarier. Maybe I’m afraid. Afraid that my advice won’t work when applied to my own business. Afraid it will work and I won’t know what to do when it’s time to expand Tinderbox Consulting.

Those things you aren’t doing in your business, are you not doing them because you’re afraid? If it’s because you’re too busy, that’s a good thing. Find someone to do the things you’re too busy to do. Even if it means you hire an employee, or contract with someone like me. Just don’t sacrifice best practices on account of being cheap, lazy, or afraid.