CMS has now written a follow-up post where they interview Justin Wise to get his thoughts on all of this. His main thought were:

Churches aren’t intentionally ignoring people on Twitter.

They don’t have a solid strategy in place.

They don’t know what tools to use.

They think it takes too much time.

His responses were well thought-out and I agree with what he had to say. Be sure to check out the full article to see all of his responses. If you’re a church, you should strongly consider exploring and implementing some of his ideas.