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Search Engine Algorithm for Google changed to Favor Web Sites with Original Content

A senior engineer from Google has confirmed that the search engine giant has altered its search engine algorithm in a way that it favors original content over content that has been copied with the view of increasing search engine rankings.

The principal engineer at Google, Matt Cutts, confirmed last week that the search engine has indeed implemented a targeted change in its search algorithm. This algorithm has been designed in a way that will re rank those sites that have copied content from other web sites and also those sites that have considerably “low levels of original content”.

Although many users will not notice this change, the change I algorithm will affect over 2 per cent of the search queries. Cutts says, “The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site's content”.

This change has apparently come in response to the questions challenging the quality of Google's search results and whether the search engine will be able to combat the use of poor quality content in boosting search engine rankings. Let's see if this new change in the search engine algorithms will do any good!