Giacomo Stefanelli and Barbara Cesura, the thinktank behind the displayed design Packaging identity by Giacomo Stefanelli and Barbara Cesura points out, The names of the wines were given by the client, Carlsberg Italia Horeca, and the task was to look for something unique but in the same time representative of the wines and the original land too. This land is so unique that lot of ideas comes but very few of them were able to express completely the complexity of the land and the hinabitants too. We then get to a final concept of the Giara horses that, as animal, could deeply express the complex character of the land and the wines..