Legal: Trademarks

… of the company. In late 2014 Google sued Hood in federal court in response to a “punitive and burdensome subpoena” surrounding the sufficiency of Google’s efforts to police copyright infringement and other “illegal activity” on the internet. Hood had issued the subpoena in relation to disputed content that Hood and the Motion Picture Association of America…

… to the search engines (who do listen!), strong agreements to clarify what’s permissible within your industry and with partners and (as a last resort) lawsuits. Each data point I see from my company’s search marketing clients continues to support that brand bidding is the most effective tactic for achieving meaningful PPC growth to your 2016 ROAS…

… is the search results from all this "World Cup" interest will be largely free of ads on Google.com. FIFA, the organization that puts on the World Cup every four years, has trademark or intellectual property protection on terms including "World Cup", "FIFA", "COPA 2014″ and even "Brazil 2014″. Search for "Brazil 2014," and you won't see ads from companies…

… Should a company that includes the phrase "don't be evil" in their code of conduct be expected to block counterfeiters from buying ads on their search engine result pages? Is it "evil" to sell AdWords to websites that are filled with copyright infringing photos? These questions are unfortunately relevant — for certain product categories…