Orientation - landscape, portrait or both?

Doing both landscape and portrait orientation will result in a compelling iPad magazine that will allow your readers to use your app comfortably in any environment. It's important to note though that will increase the production time by 25-30%. If you can't afford the additional production time, speak to Oomph about which orientation is best suited to your type of publication or app.

Our Oomph analytics show which orientations are most popular for all Oomph magazines and books e.g. Food titles are used 60% in landscape and 40% in portrait.