Ordinary people. Extraordinary romance.

#ThrowbackThursday Hootsuite

Today’s #ThrowbackThursday post is brought to you by Hootsuite, a social media scheduling tool.

Disclaimer: Hootsuite has changed its terms of use since this article first appeared. In fall 2017, the FREE plan is limited to 30 prescheduled posts at one time across three social media platforms. For up to 10 social platforms, unlimited scheduling (1 user), their fee is now $25.00 per month. For more expanded programs, go here for pricing.

I now use a combination of Hootsuite and Buffer for pre-scheduling my social media posts.

#ThrowbackThursday starts here:

For today’s AtoZ Challenge, a month long, alphabetical blogging challenge, the letter “H” is for Hootsuite

Hootsuite is an online social media management tool.

Here’s a little secret—I post to both of my Facebook accounts and Twitter from six to ten times a day. Every day. Whether I’m on vacation, shopping, sleeping or watching the Detroit Red Wings not make the Stanley Cup playoffs for the first time in twenty-five years. (bitter? who, me?) I’m all over these social media outlets like dandelions on a spring lawn.

How do I do it?

With the social media tool known as Hootsuite.

Like BoardBooster, a Pinterest tool, which I blogged about here, I pre-schedule my Facebook and Twitter posts days, sometimes months in advance. Realize Sir Arthur Conan Doyle’s birthday is May 22nd, but it’s now September? Pre-schedule a Happy Birthday message eight months ahead. Want a certain Tweet to be seen at a certain time to have the maximum impact on your audience? Use Hootsuite.

You can use Hootsuite to post to the following social media platforms:

Facebook

Twitter

LinkedIn

Google+

Instagram

YouTube

Pinterest

The caveat is, you will have to pay for a monthly plan if you want to manage more than three social media profiles. Plans start at $9.99 a month. But if you’re looking to save time on two or three platforms, choose the one that’s free. No brainer, right?

Three options to send posts

After signing up, from your dashboard, go to publisher (paper airplane icon) and compose your message. Set up and choose which profiles you want to use (Hootsuite will keep track of your character count, so you won’t go over Twitter’s 140 character limit). Use the add a link box to truncate any URLs (they will have an ow.ly prefix like this: http://ow.ly/szBo309XaUu), and attach media if wanted.

From the calendar icon, you can choose to send now, autoschedule or schedule manually schedule. With autoscheduling, Hootsuite will determine the best times to send out the message for optimal impact. I like to manually schedule my messages, spreading them evenly throughout the day.

What else can Hootsuite do?

Reports. The free version offers limited reports, but from Hootsuite’s analytics I can get a profile of my followers and what they’re clicking on. This information helps me tailor future messages.

Campaigns. From Hootsuite, I can run:

Sweepstakes

Photo contests

Video contests

Instagram contests

Twitter contests

Create a signup sheet

Capture images from Instagram to create a new message

Use text, images and video from Twitter to create new messages

See who’s following me on each of the profiles I’ve selected as well as who I follow. This is great information if you want to follow the influencers, cull your list, or narrow it to your ideal audience.

Set up a social media stream. If you want to follow who’s posting/Tweeting about a certain subject, say, writing, you can set up a stream, using keywords. Hootsuite will scour your platforms and display a constantly updated stream of posts and tweets about the subject. See who’s retweeting you, or who has a question in your field you can answer.

How I use Hootsuite

I love efficiency when it comes to staying on top of social media. I’m a writer. It follows that my time should be spent on writing. The internet is a time-sucking vampire.

The internet is a time-sucking vampire.

How can I most efficiently do both?

(Listen up, I’m about to give away the social media bank) When I find a link I want to share, I first post it to a Pinterest secret board. Once or twice a week, in batches, I’ll reopen the link and:

Stumble the page on StumbleUpon (more about this in my post of the 23rd)

Pre-schedule a message on Hootsuite to my social media platforms, Twitter more than Facebook. Often, I’ll create a second or third message, scheduled several weeks out and at a different time than the original message.

Pin the link to a secret Pinterest board (more on Pinterest on the 19th), checking the Twitter box so Twitter is hit again when BoardBooster schedules the pin.

By going through these steps, my post will be seen on social media 10-12 times. Not bad for a one time deal, eh? I usually batch the posts at night, while watching television (like the Detroit Red Wings not make the Stanley Cup playoffs for the first time in twenty-five years. Who’s bitter? There’s always the playoffs, which last until June.)

Similar programs like Buffer and CoSchedule, will perform the same tricks, but this is my AtoZChallenge, and I’m reporting on what works for me.

If you’d like to continue to receive my blog posts, please use the entry form to the right. Also sign up for my newsletter, and you’ll receive a FREE copy of my short story, Mr. Right, Mr. Wrong, Mr. Alien.

If you know of someone who would enjoy learning more about Hootsuite, use the buttons on the left to share this post. Thank you.

This week’s cool links include fabulous dresses made from books (oooh, I want one), why you need a budget if you’re a self-published writer (I have no idea where my money goes), how to balance parenting and writing (my first writing desk was next to the furnace. My kids wrote RedRum in the concrete wall above the desk), and a plethora of sites you can use to pre-schedule your social media posts. Check it out!

Let’s go to the ball in these dresses made from books

Whoever made these dresses is a genius! Or geniuses. I don’t know exactly where I’d wear them, but when Oprah calls, I’ll start stitching. Aren’t they gorgeous?

It’s #ThrowbackThursday. Join me as we look back at a blog post from April, 2017:

Goodreads is a great book marketing tool

Use Goodreads to market your book and connect with passionate readers.

Goodreads is a great book marketing tool for writers. Who would you rather target? Someone on Twitter or Facebook who might be interested in reading your book, or an avid reader? An avid reader, of course. Fifty-five million of them. Bing, bing, bing, we have a winner!

Goodreads is the largest site for readers and book recommendations in the world. Why wouldn’t you take advantage of this FREE site to market your books?

Connect with passionate, influential readers who can discuss, share, and promote your books. Join groups, find new authors to read, conduct a poll and host a giveaway—it’s a virtual party!

How to get started:

Go to Goodreads.com and create an account. If you have an existing reader account, search for one of your published books and click on your author name, listed below the title of your book.

You will be redirected to your basic author profile page. Scroll to the bottom of the page and click on “Is this you? Let us know” to send a request to join the Goodreads Author Program.

You will receive an email confirmation in a few days. The Goodreads librarians will merge your member page with your author page.

What you can do on your author page

Fill out your bio, including a call to action to visit your website. Your bios should be consistent across all social media platforms.

Add a current photo. This should be a photo of you, so your readers can make a connection.