Xiaomi Launches Their First Offline Store in India & It Will Always Be Stocked With Phones

Xiaomi has been the second most successful and highest selling smartphone brand in India and the company has now committed their future to India by launching their very first offline store in Bengaluru. Xiaomi calls their store the “Mi Home” where they want their customers to feel at home and purchase products directly from the manufacturer. The Chinese company plans to open more Mi Home stores in Mumbai, Delhi, Hyderabad and Chennai in the near future. Xiaomi is planning to open at least 100 stores in India in the next two years.

There has always been an impending complaint that Xiaomi runs out of stock during their online flash sales and in order to tackle this problem, Xiaomi is looking to sell their products at their offline stores. Xiaomi promises that their stores will always be in stocked with phones and customers can also experience their smartphones before making a purchase.

In the likely case a Mi Home store runs out of stock, Xiaomi will offer buyers an f-code which they can use to purchase a smartphone online which will be guaranteed. By opening these offline stores, Xiaomi will maintain their competitive and aggressive pricing mantra by reducing distribution and other middlemen costs that engulf the traditional offline sales formula.

The first Mi Home store is set to open to the public on May 20th while there are reports of a new Redmi smartphone launching on May 16th. It is very likely that Mi Home will inaugurate their first store with the said device, and buyers can experience the new phone in person.