Social media strategist with 15 years' of communications experience in digital, media and professional services. Kim started Lyra Communications in 2009 because she was such a serious social addict that turning it into a job was the only option.

Brian Solis describes influence as “the ability to cause measurable actions and outcomes” and no less than three new research studies were released this month that reveal white papers as the most influential type of content.

The Wilcox Group – one of Canada’s most innovative PR companies is closing down at the end of this month. On the company’s homepage, principal Mat Wilcox blames social media: “The communications and public relations landscape has changed more in the last few years than ever before, particularly with the emergence and influence of social media. We…

Blogging is tough enough. Why let these five myths get the better of you? Here’s a reality check to keep you motivated: Blogging Myth #1: There are too many blogs. I can’t compete. Technorati keeps a running tab of the number of blogs on the net. According to the last count: 133 million. Now here’s the…