March 19, 2016, in front of the Printemps Haussman , scooters overflowing with flowers were installed. Bloggers Rachel Martino and Bono distributed to each guest a rose with a label inviting them to celebrate spring.

This flowering hosted by two famous influencers in their respective countries, triggered the social networks with #DESFLEURSAUPRINTEMPS. A campaign calling for the creativity of users, by publishing their portrait or their loved ones’ with flowers in order to earn Printemps gift cards.

#DESFLEURSAUPRINTEMPS

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PRINTEMPS

The Maison Printemps was founded by Jules Jaluzot in 1865. Historical House values , which are innovation , elegance , service, sharing and wealth, are rooted in the DNA Printemps. They still lead today each choice of the Maison.