Here’s a parody that aptly illustrates what designers will most likely come across in their careers. The video may be funny to all but some of us know that all too much of it is true. I’m not trying to discourage new designers but rather to offer some insight.

Behind the walls of academia, your professors and mentors will protect you from the harsh realities. When you’re out on your own, you’ll meet clients that will respect you and your work and you’ll work with those that hire you to execute their “design” ideas, as depicted in the video. Wherever your talent and luck will lead you, keep in mind that design isn’t a weapon of mass destruction and should not be used with that intent. Use design as a vehicle to educate and develop the creative industry in our beloved city that is Hong Kong.

SDWorks participated as a member of the Designboom Mart,
which was a market-like cultural group exhibition with 40 international design professionals.

It was a great opportunity to showcase SDWorks products internationally, met and discussed with customers, manufacturers, distributors, press and gallery curators.
Our newly launched Mirror Watch had lots of reviews and good comments.
So we might be selling it in Australia very soon.

This a two-part sd5001 essay by MDes student Karen Shaholli discussing the experimental generation of imagery as well as associated words and their subsequent use in stimulating new ways of seeing and new design ideas.