BBDO Worldwide
is launching a new “Imagination at work” ad campaign, which includes $100 million in television, print and online ads that show off GE’s
successes in medical technology, robotics and media and financial services. The first TV ads will air during the Golden Globe Awards Jan. 19th, and feature a GE engine strapped to the Wright Brothers’ airplane flown at Kitty Hawk in 1903.

In markets news, U.S. stocks were continuing to gain ground at midday, after a surprise drop in last week’s initial jobless claims, and an inflation-contained December Consumer Price Index.

In earnings news,
General Motors
was up 1.3%, after posting quarterly profits that quadrupled off of its buyer incentive plans and strong truck sales, and
Sears
was also higher, after topping earnings expectations due to its acquisition of
Lands’ End
, and margin improvement.

Meanwhile, the Nasdaq Composite was mostly flat, ahead of
Microsoft
‘s
earning report today.
Yahoo!
was slumping more than 5%, after being downgraded because of its valuation at Credit Suisse First Boston.

In other news,
Delta Air Lines
President
Fred
Reid
Fred Reid
is calling for air travel demand to remain soft through mid 2004 and possibly longer. Delta’s quarterly operating result topped Wall Street expectations on stronger holiday travel.

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