Grow & Tell

When codeSpark launched in 2014 they had one mission – to teach young children how to code by turning programming into play. But it wasn’t enough for the subscription-based education company to build a game that kids would love to play. codeSpark . . .

Last year, we came to a realization: we were building and launching products faster than our interface could handle. It was becoming harder for customers to use our product, and it was becoming harder for us to scale. Our customers noticed. . . .

More than ever before, executives hold marketing accountable to pipeline, bookings and retained customers. This means that marketers like me have to know not only whether their lead converted to a deal but also if that deal will renew. Why? . . .

Whatever you might have heard about tech’s tenure problem doesn’t apply here: Alvina Antar spent seventeen years at Dell, starting out as an engineer and eventually heading up IT’s Mergers & Acquisitions department. There, she built global technology teams from . . .

When it comes to talking data strategy, George Xing doesn’t mince words: “Data analysts do more than just produce ‘interesting insights.’’’ Companies should be able to measure the performance of their data and analytics teams quantitatively. Like any other employee, . . .

Andrew Capland wasn’t hired to do this job. Now the Director of Growth at Wistia, he originally joined the video hosting and analytics company to find out how to convert website visitors into account signups. But shortly into his tenure, . . .