A really clear framework for defining your product and market.

Whether you’re a lean startup or a mature business, having a clearly articulated product vision, which includes your target customer, problem / solution, and why you’re different, is key to success. Here’s a framework I often use when working with clients to develop a product vision. It’s designed to be a 1-hour exercise you can use with your team, so try it out, print it out, and use it to frame your more detailed conversations. Try answering these questions with your product team PDF Download 1. Who are your target users/customers? Example: Developers and managers on software teams 2. What are the substantial pain points you are trying to solve? Example: Developers often don’t know what to work on next. Managers don’t know what’s being worked on or how long these things will take. Many project management tools are cumbersome, hard to learn, and take time to configure. 3....