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Capture Your Audience With A Quiz

Quizzes are the latest trend to have captured the Internet’s attention. Nowadays, as you scroll through your social media of choice, everyone seems to be posting their quiz results. Thanks to all these quizzes you now know what ice-cream flavor...

The Power of the Pen

Most businesses underestimate the power of promotional items. The above figure is not an exaggeration and was calculated by handing out 100 pens that cost $0.62 each and yield 2,805 impressions per unit according to the Advertsing Specialty Institute (ASI). CS Designworks chose the top five items with the largest impact. Each item generates thousands of impressions...

Marketing Resolutions for Business in 2015

Remember the old adage, if you fail to plan you should plan to fail? The beginning of a new year is a great time to set your marketing plan in motion. The only plan that will fail is the one you don't plan. So here are some basic topics to consider when setting your plan in motion. Good luck and may 2015 be your best yet!

Graphic Design is Ubiquitous

Realize it or not all of us are exposed to graphic design one-way shape or form on a constant basis. The presence of graphic design is all around us. Trace your typical day to realize how prevalent graphic design is in our lives. Upon waking you grab the morning newspaper and right off the bat are exposed to all aspects of graphic design. There is the branded publication itself, developed by a designer,...

Corporate Holiday Gifts Strategies

Gifts must be suited for receiver so it’s a long process to choose the right gifts. Suggesting gift ideas, providing pre-production samples and closely coordinating with vendors to ensure inventory is available and product is delivered to client’s satisfaction and deadline.

Developing a Content Strategy to Avoid Stagnation

One of the biggest challenges with corporate websites is the lack of a plan to create new content. The creation of a corporate website begins, rather than ends, with the launch. When initially launched, your site should clearly cover the core of what your business represents or does. For example, having sections such as About, Services, Case Studies, Resources, and Contact Information are...

When it Comes to Brand Consistency, Think One Source

Posted on Sep 25, 2014
Written by Ed O’dell, a strategic partner of CS Designworks

Imagine if you told the same story to several individuals each in a different setting, and later they came together to retell that story. Do you think it would sound the same? Perhaps some of the facts would remain, but the voice, color and overall feeling would vary greatly.

Old Marketing vs. New Marketing

The world of marketing communications has completely evolved thanks to the digital revolution. The bottom line is that the consumer is totally empowered and a paradigm shift has occurred. These two diagrams say it all and depict what has transformed in a concise way. They also form the foundation for all of the...