Apple Watch: From Accessory to Platform

Look around, and you will find no shortage of Apple Watch skeptics. Those who continue to bang the drum that Apple Watch is a flop. Or those who believe the Apple Watch serves no purpose and is a confusing product. Many so-called experts and self-proclaimed pundits fail drastically to understand Apple as a company so it should come as no surprise many of those same people are confused by a product like the Apple Watch.

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Ben Bajarin

Principal Analyst, Creative Strategies

Ben Bajarin is a Principal Analyst and the head of primary research at Creative Strategies, Inc - An industry analysis, market intelligence and research firm located in Silicon Valley. His primary focus is consumer technology and market trend research and he is responsible for studying over 30 countries. Full Bio