Video: Meowpurrdy | Meow the Jewels

The new Meow the Jewels music video for "Meowpurrdy," directed by legendary animator Cyriak, is making our faces melt off.

Last September revered hip-hop auteurs Run The Jewels made music history when they unleashed the world’s first cat-rap charity album Meow The Jewels. Today, in conjunction with Adult Swim, the group released a trippy-as-balls video by esteemed cult video artist Cyriak for the album’s lead track “Meowpurrdy.” El-P's remix deposits his and Killer Mike’s vocal performances in the midst of a rhythmic vapor of meows, purrs, and hisses. It debuted online today at RunTheJewels.net and we have it here to share with you before it makes its television debut on Adult Swim later this week!

Meow The Jewels is currently available via Mass Appeal Records as a limited edition, specially packaged tawny brown vinyl edition with the iconic Run the Jewels album cover hands represented in actual faux fur. The vinyl album can be found at record stores worldwide, and the digital version for free from the duo’s website. Well known for their social and political consciousness, Run the Jewels donated the initial earnings from Meow The Jewels directly to the families of Michael Brown Jr. and Eric Garner, two men who lost their lives to police violence in highly publicized tragedies. All additional profit from the album is being donated by Run the Jewels and partner label Mass Appeal Records to the National Lawyers Guild's Mass Defense Committee.