SWOT Assessment: SugarCRM v7

Overview

The timing is right for Augustin's broader vision for CRM. The customer experience (CX) movement hasbeen gathering momentum for several years now, and one of the key barriers to enabling smart connected interactions has been fragmentation of customer data across disparate systems includingtactical CRM deployments. With the latest release, SugarCRM has addressed two common barriers forbroader adoption. The first of these is price, which is often an impediment to broader deployment, andthe second is poor user experience that prevents wholehearted adoption.A final element of SugarCRM's ability to convert vision into sales is a more clearly defined go-to-marketstrategy.

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