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Name Development

I'm a verbal-branding pro with 20+ years' experience in name and tagline development, brand strategy, and naming architecture. I love working with companies that understand the value of a good name and a powerful brand story. More about my work at wordworking.com. Follow me on Twitter @Fritinancy.

Domain Names are my full-time professional focus. Contact me for naming initiatives, brand feedback, or domain industry questions.
It's a point of honor for me to only give people the advice I follow myself. No exceptions.

Founder and Naming Director of Brighter Naming, offering naming and branding consulting worldwide. Former Intnl VP Sales and Marketing and tech guru - no naming project or subject too technical or scientific. Tracking all the naming trends.
If you want to pick the brain of a naming and branding guru, who really gets the gist of scientific, industrial, engineering and software products, as well as financial, real estate and consumer products, then call me and I will give you more than your money's worth.

Some words spark curiosity, emotion, action. Those are the ones you want for your brand. I'm a naming expert and verbal branding strategist who's been helping companies find the right words to tell their stories for more than 20 years. Together, we can strategize about the best ways to reach your audience, evaluate names you may already be considering—or brainstorm new ones. Tips for name creation also happily provided. To learn more about what I do visit nounbranding.com.