Dementia is a misunderstood condition. Many people believe it’s just a by-product of ageing. We tend to not think beyond memory loss when it comes to symptoms. Women's Estee Steve Dress Sandal Madden The reality is that dementia is a condition caused by diseases, most commonly Alzheimer’s, that damage different areas of the brain leading to a variety of challenging symptoms.

Because dementia is so complex, and each person’s experience of it is unique, we can’t tell every story, but we hope the one we tell through A Walk Through Dementia will help you think a little differently about dementia.

Dementia Symptoms

A Walk Through Dementia features three everyday situations. In each, we demonstrate symptoms that pose challenges to people with dementia.

At the supermarket

Steve Women's Estee Dress Madden Sandal The supermarket is exclusive to the app

Popping to the shops is no easy task. It requires planning, decision making, concentration, spatial navigation and calculation. All of these get harder when you have dementia. Dress Steve Estee Sandal Madden Women's

Did you struggle to read your shopping list? Damage to the back of the brain which controls how we process our visual world means that people with some visual forms of Alzheimer’s can also have real trouble reading words and following lines of text.

Short term memory loss is common to many dementias. It can be particularly frustrating, but lists can help make life a little easier.

Changes in food preferences and eating habits can happen in any dementia, but people with frontotemporal dementia can particularly crave sweet foods.

Busy streets and noisy crowds can be overwhelming for someone with dementia, full of unfamiliar places and people.

Estee Women's Dress Sandal Steve MaddenSandal Women's Estee Steve Madden Dress Getting lost is common. Sometimes people don’t recognise where they are or how they got there, other times people struggle to find the right route.

Failing to recognise people you know can be an embarrassing and heartbreaking experience for someone with dementia. Sadly, this happens more often as diseases like Alzheimer’s progress.

Was it a puddle or a hole? The brain can play tricks on us all sometimes, but these misperceptions are more common for someone with dementia. Shiny floors can look wet, puddles can be mistaken for holes.

Judging speeds and distances is a complex task for our brains. When this goes wrong, people have difficulty climbing stairs, crossing roads or driving.

Home is more familiar and comforting. Many people with dementia spend more time at home, where they feel safer. But even your own home can present challenges.

Remembering lists of instructions can be hard – people with dementia often write these down or keep a note of the steps they need to follow.

If someone has a form of dementia that affects their vision, they may struggle to see things that are directly in front of them, so-called ‘blind spots’. Did you notice the box of teabags was there one minute and gone the next?

Hand-eye coordination is controlled by an area at the top of the brain called the parietal lobe, which can be damaged by diseases like Alzheimer’s. This caused you to pour boiling water on the kitchen surface by accident.

Dress Estee Sandal Madden Women's Steve Our frontal lobes help us to start and stop multi-stepped tasks, doing them in the right order and the right number of times. There are around 30 different steps to making a cup of tea and a breakdown in this ordering caused you to forget the milk and add too much sugar.

Estee Sandal Women's Dress Steve Madden Credits

A Walk Through Dementia was imagined, developed and made possible by Alzheimer’s Research UK and our friends at Visyon. Special thanks go to all in the communications team at the charity, the technology experts at Visyon as well as Anna Berger, Usama Inam, Andreas Roos, Richard Hale and Jose Llorens. We owe a debt to Prof Sebastian Crutch and his colleagues at UCL’s Institute of Neurology and to the wonderful people affected by dementia who helped shape this project throughout by sharing their experiences and through honest feedback. Thanks also to Lindsay West @ GarthWest, the Across The Pond team, Dan Gould @ Dan Gould Design and Dave Jones @ Platform Twenty. And for our launch we are grateful to Georgia Waller and Miranda Haire @ Blue Rubicon, the team at Fisher Productions and everyone at St Pancras International.

Alzheimer's Research UK is a registered charity, numbers 1077089 and SC042474

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