The "Fantasy Factory" founder, who's spent years living out his childhood dreams on MTV, has also made it his mission to embarrass his loyal employees, and one bubbly blonde in particular. Yes, ever since Chanel, the self-described "gangsta bitch," took a job manning Rob's front desk while chasing after her hip-hop dreams, Rob has made it his personal mission to make C.W.W. squirm, giggle and get so red in the face she could conceivably be confused for a fire hydrant. And though Chanel can usually take it on the chin and laugh off her many shame-pangs, Rob hasn't been any less heartened in his quest to get her flustered.

Look back at the tradition of Sir Dyrdek humiliating his "rapping receptionist," and keep tuning in to "Fantasy Factory" Thursday nights at 10/9c!

Rob used Chanel as a cannonball

Be warned: "Popcorn" means something entirely different in the context of Rob's warehouse.