Kat Von D Lipstick Has Name So Offensive to Moms It’s Pulled From Shelves

When you put lipstick on, you want to feel beautiful, sexy, flirty, gorgeous, fabulous, amazing ... you get the idea. You don't want it to have a name that makes you feel bad or is offensive. Just like when I pick my nail polish color, it has to have a name that feels right. So if I reached for a dark purple that had the name "Loser Face" on it, I'd probably buy the deep blue that bore the name "Dream Girl" instead. You're with me on that, right? I thought so.

Which is why I'm scratching my head over why in the world the cosmetic namers behind Kat Von D's makeup line decided to make a play with the "R" word for their lipstick.

The Painted Love lipstick shade in question is "Celebutard" and Sephora has pulled the lipstick from its collection because many find the name offensive. Reportedly the groups Down Syndrome Uprising, Family Member, and All About Developmental Disabilities have all complained.

The color was a shade of beige and sold for $19. They should just rename it. Some of the other names of the colors in the same line include Lovecraft, Homegirl, Backstage Bambi, Hellbent, Rosary, and my personal favorite Underage Red. (Anything to feel young!) In addition to pulling the shade, Sephora apologized, but the rumor is that Kat Von D tweeted, "At the end of the day, it’s just a f***ing lipstick." That tweet, if it really did exist, has since been deleted. It is just a lipstick, but it still shouldn't have a name that makes people upset. Not worth it.