In fact, 45 per cent of parents report playing videogames with their kids on a weekly basis, and 68 per cent of them reckon it stimulates and educates their child. It isn't all dads, either - 42 per cent of all gamers are women.

It also reports how consumers spent a whopping $25.1bn in the US alone on game content, hardware and accessories last year.

Perhaps game studios should focus on an older demographic for a change, and give sites like Reg Hardware - where we have the ideal average reader age - a lot more love. Oh, and an all-expenses-paid ticket to next year's E3 would be nice too... ®