What is the size of the global online hotel booking market and what are the predictions for 2022?

Which important trends affect the development of the online accommodation booking market?

What is the mobile share of online hotel bookings?

Which channels are preferred by consumers in the top markets for booking accommodation?

What are leading OTAs and branded hotel websites worldwide?

Key findings

Hotel bookings shift to online channels

Online accommodation bookings are projected to see steady growth worldwide, increasing their share of the overall lodging market. By 2022, nearly one-half of hotel booking revenues are projected to be online, and an even higher share of short-term rentals. A major part of the online accommodation market is controlled by online intermediaries, such as online travel agencies (OTAs). The world’s top 2 OTAs, Booking Holdings and Expedia, together accounted for close to 1 trillion room nights booked in 2017, according to company data cited in the yStats.com report. Direct suppliers, such as hotels, are recognizing the need to ramp up their loyalty programs and highlight experiences in order to respond to the OTA threat.

Another group of market players which challenge both OTAs and hotels in the online space are peer-to-peer accommodation sharing platforms, as yStats.com’s report reveals. Platforms such as Airbnb appeal especially to younger travelers. In the USA, the number of Airbnb users is projected to expand by more than 10 million between 2017 and 2022, and in the UK close to one in three individuals made reservations from specialized peer-to-peer platforms and apps.

Another prominent market trend is the rise of the mobile channel. The trend is especially pronounced in Latin America, where a double-digit share of mobile Internet users in Mexico and Argentina booked travel lodging on a mobile device, according to surveys cited in the yStats.com report.

Top 5 Hotel Websites by Share of Bookings through Hotel Websites, in %, and Year-on-Year Change, in Percentage Points, May 2016 & May 2017

Top 10 Accommodation and Hotels Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2018

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Global License

Related Media

Quotes of our customers

As a company that operates on a global level, the research results that yStats.com provides represent significant added benefit for us. The comprehensive analyses are executed quickly and flexibly. Furthermore, they are a reliable resource for helping us to make strategic decisions.

The valuable market insights that we obtain from yStats.com’s reports are easy to digest, up-to-date and cost efficient compared to buying multiple reports from elsewhere or researching the data in-house. We really value the regular updates and personalized summaries, as well as access to our dedicated account manager so we can easily ask for further information or clarifications. Searching for topics via the website and then being able to download the reports in PowerPoint as well as PDF formats means the service is extremely easy to use and saves us lots of time.

Rachel Bale, Vice President, Global Merchant Development – Mastercard

For us at Ingenico ePayments, the reports in yStats.com’s Full Access subscription are a great tool to gain insights into the global and regional E-Commerce markets. The accuracy and depth of their data allows for efficient research, even in often very specific payments topics. For us, yStats.com’s products are complementary to in-house and other market data to ensure a more complete view of the global markets.