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New Digital Fingerprinting Technology Combats Piracy

John SanfordJun 12, 2015 9:03 AM PDT

LOS ANGELES — The adult industry has enlisted a new technology to combat online piracy – Takedown Piracy’s exclusive digital fingerprinting program. Many of the industry’s major players have signed on to be among the first utilizing the program to safeguard content from piracy tube sites.

Takedown Piracy is utilizing the digital fingerprinting program as an application in its Nemesis custom tool. Twenty adult studios are now being safeguarded by the program, and since its inception four months ago, 110,043 videos have been removed from tube sites.

“This is a complete game-changer for the adult industry’s fight against piracy,” said one studio owner. “Takedown Piracy is once again taking the fight directly to the tube sites, and they’re not going to know what hit them!”

“Takedown Piracy’s digital fingerprinting technology is nothing short of a catalyst for change,” said Dr. Chauntelle Tibbals, a sociologist and authority on the adult industry, as well as the author of "Exposure: A Sociologist Explores Sex, Society, and Adult Entertainment." “Our wider culture continues to disregard the adult industry as a marginalized ‘other,’ partly because it devalues its products.

“Though the industry is (and must be) in a constant state of evolution, one that corresponds with evolutions occurring in wider society, Takedown Piracy’s digital fingerprinting process will help prevent further de-evolutions into unabated thievery."

Early implementation of the digital fingerprinting program has already allowed Takedown Piracy to verify the accuracy of the digital fingerprints by identifying the copyright holder of hundreds of thousands of videos violating copyright laws on tube sites. Combined with Nemesis, which analyzes tube sites to pinpoint videos likely to be infringing on copyrights, the program virtually assures pirated material will be found and reported.

“The reaction we have received from the industry has been phenomenal,” said Takedown Piracy owner Nate Glass. “I’m already extremely passionate about the program, but to see my colleagues in the industry match my enthusiasm for what this fingerprinting service means to the industry is truly humbling. Cooperation is key in the war against piracy, and as an industry working together, we can truly make a difference.”

In May, tube sites were forced to take down 47,782 illegal videos, Takedown Piracy reports.

“We removed more tube videos last month than we used to take down in an entire year,” said Glass. “Even more impressive than the volume of removals is how these pirated videos are being caught within hours of being posted.”

Available to all content creators, including DVD producers, pay sites, and webcam sites, the digital fingerprinting program is a separate service Takedown Piracy is offering its current and future clients.

Takedown Piracy currently has the program set up to be implemented on 60 websites, with over three-dozen more in the works. These are all actual source tube sites — no embedding sites.

The program is designed solely for detection and removal of infringing content from tube sites and search engines, like Google.