If you ever need proof that dog is man’s best friend, look no further than Instagram. The social media site has no shortage of picture-perfect pups, as many doting dog owners share snapshots of life with their four-legged friends. While some go on adventures together and others dress alike, Reagan the labradoodle and “Little Buddy”—his family’s foster child—do both. Reagan was adopted by Oregon resident Sandi Swiridoff when he was just 11 months old.

The handmade products crafted by Shop3xu combine meaningful messages with delightful pictures. What makes the Vietnam-based Etsy shop’s well-wishes especially unique is how they’re inscribed—not on typical cardstock or glossy paper, but on upcycled matchboxes. Combining the company’s love of greeting cards, gift boxes, and miniatures, each matchbox card features felicitations accompanied by two tiny, hand-drawn illustrations: one on its cover, and one nestled inside.