Leading kitchen supplier to implement PIM solution to support multi-channel marketing strategy

Reading, UK, 1 June 2015 – Howden Joinery Group Plc, the UK’s leading supplier of kitchens, has selected Stibo Systems’ award-winning product information management (PIM) solution for efficient and effective management of product information across its multitude of marketing channels.

By delivering high quality, consistent and tailored product information, Stibo Systems’ STEP solution will enable Howdens’ marketing team to produce accurate and up to date multichannel material including brochures, web, mobile and intranet.

Key points

Howden Joinery Group Plc is the parent company of Howden Joinery and employs over 7,000 people, primarily in the UK. With a turnover of over £1bn per annum, Howdens sells kitchens and joinery products to trade customers, primarily made up of small local builders, through over 595 UK depots. Around a third of the products it sells are manufactured in the company’s own factories in Runcorn, Cheshire, and Howden, East Yorkshire.

Howdens quote

“We see STEP as a timely investment in our continued growth. Our customers increasingly demand high quality, consistent and tailored product information across all media and channels, and the manual processes and home-grown solutions we’ve traditionally used to manage product information are no longer sufficient to support these demands.” said Chris Adkin, Head of Marketing Systems, Howden Joinery Group Plc.

Stibo Systems quote

“Howdens prides itself as being a local business with traditional values. As part of this, they understand the importance of delivering accurate and relevant product information to its customers, across all of its channels. We’re delighted to be a part of helping the Group in upholding those values.” said CEO Mikael Lyngsø of Stibo Systems.