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Playboy Magazine announced that it will no longer be publishing photographs of completely nude women, aiming to expand its audience in a world where nudity is no longer as explicit as it was when Playboy first began in 1953. (Published Tuesday, Oct. 13, 2015)

Playboy will no longer publish photos of nude women as part of a redesign of the decades-old magazine, according to a news report Monday.

Executives for the magazine company told The New York Times that the change will take place in March 2016.

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The change represents a major shift for the magazine, which broke new ground when Hefner created it and featured Marilyn Monroe on its debut cover in 1953.

But officials acknowledge that Playboy has been witnessing widespread changes. "You're now one click away from every sex act imaginable for free. And so it's just passé at this juncture," said Scott Flanders, the company's chief executive.

Previous efforts to revamp Playboy have never quite stuck. But this time, as the magazine seeks to compete with younger outlets, Flanders said it sought to answer a key question: "if you take nudity out, what's left?"