When Apple announced that it cut
the price of the iPhone by $200 to $399, there were many irate customers
yelling at their computer screens. The only people that seemed to be happy
regarding the news were the people who wanted an iPhone, but were turned off by
the $600 price tag and those that wanted to rub salt in the wounds of the early
adopters.

"We have decided to offer every iPhone customer who
purchased an iPhone from either Apple or AT&T, and who is not receiving a
rebate or any other consideration, a $100 store credit towards the purchase of
any product at an Apple Retail Store or the Apple Online Store," said Jobs
on September 6.

Jobs said that more details would be revealed the following
week and he stuck to his word.

iPhone customers will first be required to go to Apple's website and enter
in their iPhone serial number and phone number. After that time, an SMS text
message will be sent to the phone with an access code to redeem the $100
credit. The access code can then be used in combination with your phone number
to generate an electronic store credit of $100 to use towards any Apple Store
purchase.

Customers must request the credit before November 30, 2007
or forfeit their rights to the $100.

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads