IMAX and Google are to develop a camera that will capture 360-degree images to be experienced on VR headsets

IMAX Corp., best known for extra-large movie screens, is now betting on a far more intimate viewing format: virtual reality.

The company, later this year, will begin launching VR experiences in locations such as multiplexes and malls, using its connections with movie theaters and Hollywood talent along with new partnerships in the tech community to build the new business.

The plan comes as IMAX and Alphabet Inc.’s Google on...

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