The emergence of a massive worldwide middle class presents a huge opportunity for website owners to gain new audiences by translating their existing content into other languages. As with anything worthwhile, this requires real effort but in this article

Creating a great website which customers will love is already stressful enough without adding languages. Besides, if you’re a small company as long as it’s in English it should be fine, right? Wrong on both counts. First, regardless of if you are Walma…