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Netflix is changing its logo — and the company says the move will save them millions

Posted: 12:05 PM, Mar 22, 2018

Updated:2018-03-22 15:26:34-04

By:
Alex Hider

Copyright Getty Images

<p>Netflix is one of many internet companies that could be adversely affected by the rollback of net neutrality rules. The 2015 rules prevented internet service providers (ISPs) including AT&T, Comcast and Verizon, from charging companies like Netflix higher fees for faster service speeds. But while Netflix’s size and influence might better position it to weather the outcomes of the final net neutrality decision, small internet companies could be hit hard by increased costs for faster speed.</p>

Netflix unveiled a new logo on Monday, and while the changes may not seem visible at first glance, the company says the change will save them millions of dollars.

That's because the company's new logo is written in a custom-made typeface, a font that Netflix will be using across it's platform and brand identity.

The font, called "Netflix sans," was developed in-house at Netflix and designed in partnership with fount foundry Dalton Maag.

Previously, Netflix was using a "Gotham" typeface — a font the company was paying to license. Netflix brand design lead Noah Nathan told It's Nice That
that "Netflix sans" would "save the company millions of dollars a year."

Marvel at the enhanced geometry of the new Netflix font! Gaze in wonder at the way in with the straight exit strokes and the flat horizontal terminals justify the exorbitant designer fee! pic.twitter.com/mfZHCIA5Q2