Gerber has nourished generations of kids. But a lot of things have changed over nine decades especially as busy, millennial moms begin to embrace new, organic brands. Collaborating with design firm Hornall Anderson, our goal seemed simple enough—refresh a 90-year-old brand and reintroduce it to a new generation of parents. We spent two years diving into research, honing brand strategy, and developing creative that would communicate the pure joy and utter mess of parenting. A narrative rooted in giving moms peace of mind, empathizing with the chaos of parenthood, and making life a little easier.Agency: Hornall Anderson