Beatriz Boynton

Saturday, January 30, 2016

The Internet changed drastically nearly every aspect of our life. It has fundamentally changed the way people buy stuff and business owners have to adopt.

If you don’t use social media to reach out to your customers you do big mistake.

As you may see in this infographic, companies that already use blogging, Twitter, Facebook, LinkedIn or other tools available online say it has increased their marketing effectiveness and spend nearly half less the money they’d spend on traditional outbound marketing methods.

Wednesday, November 25, 2015

Social media can be invaluable to a variety of online businesses. But
Twitter and Facebook aren’t the only online platforms for promoting
your business. More traditional methods like blogs and email marketing
can still be effective. And newer methods like live video streaming can
also be applicable to some online marketing strategies. Read some tips
for using these other online marketing methods in this week’s Small
Business Trends community news and information roundup.

Add These Strategies to Your Email Marketing Campaigns

(CorpNet)
The popularity of social media marketing has increased greatly over
the last several years. And, as such, some marketers have stopped
focusing on email marketing. But it can still be a very effective
technique for communicating with prospects and customers. Here, Ramon
Ray shares five strategies you can use to improve your email marketing campaigns.

Look Into New Tools like Meerkat and Periscope

(Ping)
Aside from the most popular social channels, there are lots of new
and exciting mobile and social platforms that could be beneficial for
some businesses. Rachel Parker discusses a couple of those new tools,
mobile video streaming platforms Meerkat and Periscope, in this post. BizSugar members also share thoughts about the post.

Share Your Blog Posts on Platforms Other Than Facebook and Twitter

(Search Engine Journal)
Most bloggers know the power and reach of large social platforms like Twitter and Facebook. But there are plenty of other online platforms out there that bloggers can use to reach out to potential readers. This post by Sujan Patel includes 15 of them.

Understand Your Blog Analytics

(Paradigm Shift SEO)
In order to grow your blog following, you have to understand where
your current traffic is coming from and what your most popular content
is. So blog analytics are pretty necessary, according to this post by Lisa W Boyle. The BizSugar community discusses the post further.

Learn These Essentials About Search Engine Marketing

(Marketing Land)
Search engine marketing is constantly changing. But there are a few
essential things you should know in order for your online marketing
campaigns to be effective. In this post, Scott Rayden shares seven
things CMOs should know about search engine marketing.

Benefit From Cloud Technology

(SmallBizDaily)
Cloud technology has made a huge impact on many different aspects of
running a business, from marketing to securing business data. Rieva
Lesonsky shares some benefits of using cloud technology in this post. And BizSugar members share their thoughts too.

Pay Attention to the Messages Your Content is Sending

(Cursive Content Marketing Blog)
Whether you’re writing a blog, crafting an email newsletter, or
creating other types of online content, you need to be aware of the
messages you’re sending. This doesn’t just mean knowing the subject
matter you’re discussing. There are certain aspects of your content that
might send negative subliminal messages to your audience, as Emily Cretella shares here.

Blog About Almost Anything

(Lindsay Pevny)
Having a blog can still be incredibly beneficial for your business.
There are certain industries that more easily lend themselves to great
online content. But anyone who can find a unique voice can potentially
benefit from having a business blog, says Lindsay Pevny. BizSugar members also share input on the subject.

Be Wary of Clickbait

(OutNoise)
Clickbait, or online posts with flashy headlines, can certainly drive
traffic to your site. But most readers aren’t fans of exaggerated and
only somewhat true headlines that don’t really deliver with great
content. Jenna Inouye discusses clickbait and explains how you can avoid angering your readers.

Get More People Reading Your Business Blog

(Bplans)
When you first start a business blog, it can seem like your parents
or close friends are the only ones who ever read it. But there are
plenty of ways you can work to attract new readers, from social media to guest posting and more. Lisa Furgison shares some of those methods here. BizSugar members then comment on the post.
Help make future community roundups even better by suggesting content to be featured. You can send tips to sbtips@gmail.com or simply submit your content to the BizSugar community.