Our capabilities.

10

We can execute our ideas from start to finish. Why? Because we design and create for (and within) context. Combining deep technical expertise with artistic talent, we create everything inside the medium it is meant for.

We dissect where our clients are and plot a course for where they want to be, with unexpected combinations of strategy and style. nclud is known for bringing new ideas to the table through our strategically iterative and inclusive process.

So, from the very start, every stage of our creative process is holistic, functional, and interactive.

From every angle, our process is highly collaborative. Internally, we have overlapping roles. Externally, we socialize stakeholders into our decision-making; and we test and validate our ideas with real people that want to use them.

And you know what? It works.

Strategy

Our strategy is to immerse ourselves in the life of your brand and the passions of your audience.

We combine these visceral insights, with data science, market research, focus groups, and many of our other top-secret approaches to create, and meet, business goals and marketing objectives. Through targeted outreach and public relations, we ensure that users are reached and conversations of real value are boldly started by your brand.

We switch all the channels on to get into people’s hands, homes, and minds to radically shift behavior. We use cultural influences — to shape cultural movements. In a nutshell? We do the legwork up front to ensure that we get the right messages to the right people, through the right channels.

Design

We’re passionate about everything we create.

But our designs aren’t for us, our clients, or the judges of an award show — they’re for the audience.

And it’s more than providing an optimal user experience. It’s defining brands, considering both the aesthetic and interactivity, standing for something, and creating an overall feel that just clicks. Users won’t give our designs a second thought, because they won’t have to.

With the Big Game on the line, see how we worked with NBC Sports to design an immersive, unique second screen experience.

User Experience (UX)

Every interaction we create starts with a collaborative framework that we build with our clients.

The result is an innovative user experience with a full understanding of exactly who the users are, not just a ranking of their goals and behaviors. We then have a blueprint for creating eyebrow-raising, smile-inducing new interactions that are better than they could imagine.

From persona development and information architecture to rapid prototyping and user testing, we utilize a well-defined and iterative process that ensures we understand the experience — and its users — in a way that we can map to metrics, and always measure success.

Product and Service Design

Experience Mapping and Journey Development

Ethnography and Persona Development

Information Architecture and Taxonomy

Heuristic, Usability, & User Testing

Attention, Eye, Click, & Brainwave Tracking

Rapid Prototyping and Lean Testing

When Rosetta Stone wanted to understand their customers mobile journey, they turned to us. See our process and solution.

Development

As you’ll often hear us say, we don’t work in silos.

That means our technical experts aren’t waiting in the wings for the ideas and designs to be handed off to them. They’re contributing and collaborating from kickoff to completion, lending creativity at every step.

Passionate and innovative, they work hand-in-hand with design, user experience, and strategy to provide a seamless, thought-out end product. So whether it’s innovative new experiences, mobile engineering, ecommerce, infrastructure, quality assurance or anything between, we’re thinking it through from the moment we start.

By the way, we’re open source advocates here, so we work with technologies like PHP, Ruby on Rails, and Meteor.