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Bud Light introduces new summer varietal

Bud Light Lemon Tea available nationwide

Bud Light, a brand of St. Louis-based Anheuser-Busch, announced that it expanded its citrus portfolio with new Bud Light Lemon Tea. The new brew is a light lager brewed with real lemon peels and aged over real black tea leaves to give the beer a distinct flavor profile, the company says.

"As the No. 1 selling beer in America, it is important for us to continue to innovate and bring consumers the types of products they are demanding,” said Andy Goeler, vice president of marketing for Bud Light, in a statement. “We saw the success of Bud Light Lime and Orange last summer and wanted to bring another beer into our portfolio that uses real lemon peels and tea leaves in the brewing process. Bud Light Lemon Tea is a product that we think consumers are going to love this summer. Its unique taste profile is something we think is going to help attract new people to the Bud Light family."

Earlier this year, Bud Light debuted a comprehensive ingredients label on its packaging that was followed by Bud Light Lime and Bud Light Orange shortly after. As a continuation of Bud Light's commitment to transparency, Bud Light Lemon Tea also will include an ingredients and serving facts label on its packaging, the company says.

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Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

Beverage Industry’s September issue features our 2019 Wholesaler of the Year recognition to Southern Glazer’s Wine & Spirits. This issue also features an up close look at the new Future Proof beverage alcohol company as well as a look into the coffee category within the past year. As usual, we rounded up the latest trends in products, packaging and ingredients.