Playboy Magazine, once infamous for bunny girls and nude photoshoots, is up for sale.

Months after putting the Playboy Mansion on the market, Playboy bosses are exploring a possible sale of the entire media company, including its iconic magazine.

A sale, which could value the company’s assets at more than $500 million, would include the brand’s website, mansion, licensing deals and various entertainment extensions.

In January, the company put the Playboy Mansion up for sale for $200 million. But according to the sale terms, the founder of the magazine Hugh Hefner, who turns 90 next month, must be allowed to live at the mansion for the rest of his life.

It has not been sold yet.

Playboy, famous for its iconic bunny logo, and bunny girls, has been struggling amid increased online competition, and earlier this year the 63-year-old company published its first magazine featuring no female nudity. The issue was a success attracting more advertisers and more outlets stocked it.

After putting the mansion up for sale, Playboy tasked an investment firm to gauge if there was interest from any buyers in taking over the entire company.

He was worth about 200 million at some point, now he is down to a measly 50 million.

Hugh Hefner net worth: Hugh Hefner is an American entrepreneur and founder of Playboy magazine who has a net worth of $50 million. According to paperwork filed in 2009 as part of a divorce, Hugh Hefner estimated his own net worth to be $43 million. At the peak of Playboy, Hefner's net worth was over $200 million. Unfortunately, the company has not performed will over the last 10-15 years as magazine sales have diminished rapidly. In the period between 2000 and 2010, Playboy's stock price fell 80%. The company was taken private in 2011 by Hefner and private equity firm Icon Acquisition Holdings. Another private equity firm called Rizvi Traverse. Hefner owns 35% of the Playboy brand and 100% of the actual magazine.

There is a theme park in Virginia named King's Dominion. There was a legal clause when the land was sold to the company that built the theme park that states that some interesting things.

Keep in mind it was bought from a family named "Benton"

1. If any member of the family wishes to have a job, the theme park must give them one. No questions asked.2. There is a house in the middle of the parking lot that must remain and be kept up. 3. There is a small graveyard in the parking lot as well. It can never be touched.

They need to totally reinvent themselves and become purely a digital company. They have such a strong brand that they can enter new markets and get immediate attention.

They let the old guy have way too much control over the last couple decades. Dude watches movies off reels like it's cool. All because he's probably scared to death of a computer. Playboy should have been a multi-billion dollar brand when the internet when into full effect.

They probably bought it as a "tear down", to consolidate the two grounds...It's been a movement in LA County to buy up houses whose lots were subdivided from larger estates of the early 20TH Century for the purpose of re-consolidating these old estates.