Haglöfs to open Brand Outlet in Barkarby

ti, maalis 25, 2014 09:00 CET

Haglöfs’ third Swedish Brand Outlet opened its doors in mid March at the outdoor-themed Stockholm Quality Outlet in Barkarby, just outside Stockholm. The 280m2 store will feature a large selection of products at lower prices.

“Haglöfs Brand Outlet Barkarby is a great opportunity for us to be able to clear out the products and colors that have been discontinued from our range. This also means that we can focus only on new products in Haglöfs Brand Store located in Stockholm city,” says Jonas Karlsson, country manager for Haglöfs Sweden.

Haglöfs Brand Outlet Barkarby opened on March 12th and will initially be a pop-up store meanwhile the regular store is being built during the spring. Completed the store will cover 280m2.

“Stockholm Quality Outlet is a natural choice of location for our Brand Outlet as a number of outdoor brands are already represented here”, concludes Jonas Karlsson.

The outlet in Barkarby will be Haglöfs’ third Brand Outlet in Sweden. There were previously one outlet in Haparanda and one in Avesta.

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Yrityksestä

Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2015 amounted to SEK 776 million. Haglöfs is owned by ASICS Corporation since 2010. www.haglofs.com