Talking to reporters here, INXS Co-founder and CEO Venkat Rangan said the new product was aimed at self driven investors and Wealth Managers who want to enhance the technology offering to their clients.

''Our Business objective is to become an indispensable part of the investment lifecycle of any equity investor by providing him a fully customisable and mobile wealth management solution delivered real time via desktop clients, web access and an advanced mobile platform'', he added.

The Market Simplified platform has been developed, to empower equity investors with advanced investing tools and also safeguard their investments and value their portfolios.

He said an advanced portfolio, custom technical alerts, fully user customizable workstation, novel charting and technical analysis in plain English are the hallmarks of the service, besides the power of performing all these operations from a mobile device.

These services are available on mobile platforms such as Nokia, Win, Palm and Blackberry.

''Currently the equity markets across the globe are witnessing an unprecedented boom. India itself has in excess of four million Investors, transacting four million trades a day. The presence of 250 million Mobile Users enables INXS to utilize this space and provide a cross-device neutral financial platform with real time data and news, customized alerts, advanced charting and technical analysis for all our clients'', Mr Venkat said.

He said the product would be given free on a trial basis for about 60 to 80 days for the people to experience the product online.

After the trials, it would be given to target customers like retail investors and wealth managers and institutions, on annual subscription basis.

''We are planning to have about 35,000 to 50,000 customers for this product in the first 18 months--by March 2009'', he added.