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Posted by Tony Minock on 3:09 pm in Blog | Comments Off on Who Else Struggles With ACES PIES Data?

Is ACES PIES data a necessary evil? Do you really need to invest in ACES PIES data? Why is it so cumbersome?

The fact of the matter is, the positive impacts of ACES and PIES far out weights the negative.

Is it worth it?

Yes! We have seen time and time again companies that embrace the full spirit of ACES PIES data increase their sales. Simply put, good data sells more parts. Great data sells even more parts. Great data reduces returns. Great data simplifies the sales process with a consumer. Great data enables technicians to install parts quicker. Great data empowers retailers to market products more efficiently. Great data allows manufacturers to bring products to market faster.

With the growth of Automotive eCommerce consumers unknowingly benefit from ACES PIES. When consumers benefit, satisfaction goes up, returns go down, more parts are sold, and the automotive industry as a whole thrives.

The ability to quickly lookup a part that fits a certain year, make, model is a direct result of the Automotive industry embracing ACES PIES data standards. By using a uniform standard, manufacturers, retailers, and wholesale distributors alike are able to display part fitment information in a readily available format, while providing accurate part descriptions and details.

Content is king

We are in the digital age. We are not in the age where only auto parts counter people or dealership service managers have access to automotive product data. Consumers have it at their fingertips on their laptops, ipads, or smart phones. Product data is everywhere – because it is everywhere, your product data needs to be accurate.

With unprecedented access to automotive product data, consumers are demanding more data and more content. They want to read, they want to learn, they want to buy! By establishing a foundation of accurate product information via ACES PIES data, manufacturers and retailers alike can build captivating content. Manufacturers can expand content through added information in PIES, then retailers can consume this information to their website for an more engaging customer interaction.

E-Commerce is evolving

Gone are the days of throwing up a simple WordPress website with basic company information. Now, don’t get me wrong, we love WordPress, but it is not an Enterprise E-Commerce website that will give you the backbone you need to display ACES PIES data and sell directly to the consumer.

You need Year, Make, Model (and possibly advanced fitment) look-up on your website. The information driving these searches needs to accurate, fast, and up-to-date. It should be driven by ACES PIES data. No matter if you are B2B or B2C, the foundation of your product information on your website needs to be ACES PIES data. If it is not, it will not be uniform with other sources and will not be easily updated.

When crafting your product information, specifically in PIES, keeping in mind E-Commerce, Ebay, and Amazon. Each sales channel should contain unique content to allow for the complete value proposition to be conveyed to the consumer.

Keywords matter in PIES content

By providing unique content in the product descriptions using SEO friendly keywords, it will help improve customer engagement and sales. Do the research to understand what search engine keywords rank for your product and use those keywords in your product descriptions.

Keywords simply put are the words or phases people searching for your parts use in search engines such as Google, Yahoo, and Bing. Despite what some automotive content experts think, using search engine friendly keywords in PIES content is essential.

While most people rely on Google’s Keyword planner, often it is not accurate. Keyword planner used to be very relevant, however, Google has not maintained the accuracy of the search terms and keywords as of late. Therefore, using other third party tools are an expert secret. Some alternative keyword research tools are Moz’s Keyword Exploer, SEMrush, and Wordstream.

Other ways to research relevant keywords and content is to keeping an eye on what is trending and is the latest news. This means taking a look at other articles or topics that are trending or top in search results. Research can easily be done by searching online an individual part specifically or researching a part type or part family. Or if your part fitment is only relevant for a certain brand or model, do some research about that brand or model. Researching trending topics can be as easy as using Google. Some other expert secret tools are Buzzsumo, Medium, and Reddit.

Steal their thunder and get involved

Companies large and small have paved the way for ACESPIES to drive accurate product data. Learn from them. Not sure, just reach out. You would be surprise how your industry peers will help you. Don’t reinvent the wheel. Don’t be scared of ACES PIES. Leverage what other companies have done to slingshot your efforts. Other organizations like the SEMA Data Co-Op are eager to help too. The more companies that embrace ACES PIES data, the more streamlined the industry will become.

ACES PIES is an industry standard, driven by you, for you. If you do not like it, help change it, get involved. There are multiple opportunities throughout the year to join in shaping the future of ACES PIES. The Spring and Fall Leadership Days hosted by the AutoCare Association is where you can get involved. The Spring and Fall Leadership Days events are in-person events hosted by industry leaders who are shaping ACES PIES, they welcome feedback. Information about the Spring and Fall Leadership days can be found directly on the Auto Care Association website.

The Auto Care Association also manages and facilitates multiple work streams that are on-going throughout the year as well. They work on all aspects of ACES PIES data, structure, features, and formats. Get involved today to learn more. The work streams are driven around topics that are direct suggestions from ACES PIES users just like you.

Are you still struggling with the value of ACES PIES data? Perhaps you are seeking a modern and effective automotive e-commerce website? Yes! Cellacore has solutions to help you. Do not be intimidated by ACES PIES data. Contact us today for a no obligation review of your requirements. Contact us now by clicking here. Call us today (813) 775-4109.

Leading High Performance Automotive Equipment Retailer To Improve The Consumer Experience Around Product Data With The Adoption Of Product Desk PIM Software Solution

ST. PETERSBURG, Fla., March 14, 2017 (GLOBE NEWSWIRE) — Cellacore, Inc., the automotive industry’s leading provider of Product Information Management (PIM) software, today announced that JEGS High Performance has selected Product Desk to power and manage all aspects of product data management.

Headquartered in Delaware, OH, the JEGS name is synonymous with high performance automotive parts and equipment. With the selection of Product Desk, JEGS will be replacing multiple legacy software systems to streamline business processes related to product data management.

Cavanaugh continued, “Product Desk stands apart with its automotive specific functionality built natively into the application. Product Desk will allow the JEGS team to have one central application to manage all product data related to every part we have available for our customers. The modern architecture and functionality of Product Desk will deliver more accurate product data and faster access to it. “

“JEGS commitment to their customers shows in their investment in Product Desk. The team at JEGS understands the power of accurate product data and how it can improve the customer experience,” said Tony Minock, CEO & Co-Founder of Cellacore. “Product Desk will allow JEGS to streamline the management and publishing of product data to their website, printed catalogs, and improve the accessibility for their customer service representatives.”

Product Desk is an enterprise business application that is revolutionary for the automotive industry, yet simple and easy to use. For more information about Product Desk and Cellacore’s services visit www.cellacore.com.

About JEGS:
For 57 years, JEGS has been a leader in high performance racing parts. Founded by Jeg Coughlin, Sr., JEGS is now lead by his four sons, John, Troy, Mike, and Jeg, Jr. The operation today, which started as a small speed shop in downtown Columbus, OH, now encompasses multiple state-of-the-art distribution facilities, call centers, chassis shop, and retail store in the Columbus area. JEGS employs more than 350 associates, yet maintains the founding company culture of a small, family-run speed shop that continues to preserve a one-on-one relationship with each customer. For more information visit www.jegs.com.

About Cellacore
Cellacore is a leading business applications development and consulting services organization to automotive companies. Based on a foundation of advanced technology and industry specific business knowledge, Cellacore has developed key business applications for the automotive manufacturing, distribution, and retail markets. Cellacore is headquartered in St. Petersburg, Florida and has offices Toronto, Canada. For more information visit www.cellacore.com.

Product Desk Essentials is an online web based solution that allows companies to map and manage product data. The solution exports data in ACES, PIES, and other automotive industry standard formats. Pricing for Product Desk Essentials starts at $299 per month. Companies that sign up at the upcoming SEMA Show will receive 30 days free and also free onboarding training and data import.

Tony Minock, CEO and Co-Founder of Cellacore stated, “With Product Desk Essentials we empower companies to control their own product data and not have to rely on a service to produce ACES and PIES files. It became clear after the successful launch of our flagship solution Product Desk Enterprise that automotive aftermarket companies also wanted a lower cost solution to simply produce ACES and PIES files. Product Desk Essentials does just that at a low cost.”

Minock continued, “The more companies that embrace standardized data exchange formats such as ACES and PIES, the more unified the automotive aftermarket will become. By exchanging data in the ACES and PIES formats companies reduce costs related to product data management and application validation. Companies will also increase sales by supplying accurate data to wholesales, retailers, and consumers.”

Cellacore is excited to announce the launch of Product Desk Essentials in conjunction with the upcoming SEMA and AAPEX trade shows in Las Vegas on November 1-4. Cellacore will have a booth at the SEMA Show. The Cellacore booth number is #33338 and is located in the Upper Hall South.

For additional information about Product Desk Essentials or to schedule a product demonstration, visit www.cellacore.com.

About Cellacore
Cellacore is a leading business applications development and consulting services organization to automotive companies. Based on a foundation of advanced technology and industry specific business knowledge, Cellacore has developed key business applications for the automotive manufacturing, distribution, and retail markets. Cellacore is headquartered in Miami, Florida and has offices in Tampa, Florida and Toronto, Canada. For more information visit www.cellacore.com.

“Cellacore’s development of Product Desk is a revolutionary advancement for software technology in the automotive and towing markets,” stated Tim Hau, Chief Information Officer at CURT Manufacturing.

Hau continued, “Product Desk allows us to centralize all aspects of our product data on one web based platform that is a truly scalable enterprise solution. In addition we have been impressed with Cellacore’s dedication to the industry and the future roadmap of Product Desk. I am very excited about this deployment, as is our team.”

“CURT Manufacturing continues to grow rapidly and has been industry leading in understanding the power of accurate product data to support their sales growth,” said Tony Minock, CEO & Co-Founder of Cellacore. “They not only understand the power this gives them to sell more products, but also the ROI from their technology investment to automate and streamline workflow. We are very excited to be a trusted partner of CURT.”

Product Desk is an enterprise business application that is revolutionary for the automotive industry, yet simple and easy to use. For more information about Product Desk and Cellacore’s services visit www.cellacore.com.

About CURT Manufacturing:
CURT Manufacturing is a family of more than 800 associates world-wide. We believe that the customer is KING and our associates are our greatest ASSET. With headquarters in Dallas, TX and Eau Claire, WI, our brands include CURT, ARIES Automotive and LUVERNE Truck Equipment. With manufacturing plants in Eau Claire, WI; Brandon, SD and the Philippines, and 25 regional warehouses across North America and Canada, we are proud to offer our customers reliable service and dependable American-made towing products and truck accessories. For more information visit www.curtmfg.com.

About Cellacore
Cellacore is a leading business applications development and consulting services organization to automotive companies. Based on a foundation of advanced technology and industry specific business knowledge, Cellacore has developed key business applications for the automotive manufacturing, distribution, and retail markets. Cellacore is headquartered in Miami, Florida and has offices in Tampa, Florida and Toronto, Canada. For more information visit www.cellacore.com.

BILSTEIN will implement Product Desk as the foundation to their online catalog and customer ordering portal. The enhanced online catalog will go-live early Q2 2017 allowing both end consumers and BILSTEIN dealers to find their products faster with enhanced product content.

“Product Desk will allow us to manage our product data coming from multiple systems on the same platform that will drive our online catalog,” stated Stan Demas, Head of Product Management, ThyssenKrupp BILSTEIN of America, Inc. “The technology and toolset behind Product Desk allows us to enhance our online catalog with new ways to search, enhanced digital asset content, improved customer portal interactions to streamline product and sales information. Cellacore’s approach to product search powered by Product Desk is something we have not seen before in the automotive aftermarket industry.”

“Powering online product data catalogs is just one way companies can use Product Desk to revolutionize their business,” saidTony Minock, CEO & Co-Founder of Cellacore. “With the modern architecture of Product Desk, we can serve up product data, fitment application data, and digital assets to any destination, including online catalogs, print catalogs, and much more. We are empowering companies to take control of their product data and distribute it simply, accurately, and easily.”

Product Desk is a web-based enterprise business application that is built specifically for the automotive industry. For more information about Product Desk and Cellacore’s services visitwww.cellacore.com.

About BILSTEIN
Founded in 1873, BILSTEIN is the world’s leading manufacturer of monotube gas pressure shock absorbers. With their main headquarters located in Germany, BILSTEIN is an original equipment supplier to BMW, Ferrari, Jaguar, Mercedes-Benz, Porsche, GM, Chrysler, Ford, Toyota and many others. Driven by a passion for motorsports, BILSTEIN continues to push the boundaries in all disciplines of racing, from the hairpin turns of the Nürburgring to the wide open deserts of Baja. Today, BILSTEIN of America has grown to nearly 875 employees located in three locations around the United States and distributes more than 3,000 part numbers into the U.S. aftermarket. BILSTEIN operates within thyssenkrupp Component Technologies Group. For more information, please visitwww.bilsteinUS.com.

About Cellacore
Cellacore is a leading business applications development and consulting services organization to automotive companies. Based on a foundation of advanced technology and industry specific business knowledge, Cellacore has developed key business applications for the automotive manufacturing, distribution, and retail markets. Cellacore is headquartered in Miami, Florida and has offices in Tampa, Florida and Toronto, Canada. For more information visitwww.cellacore.com.

Miami, Florida (October 11, 2016) – Cellacore, Inc., the automotive industry’s leading provider of Product Information Management (PIM) software, today announced that AMALIE Oil Company has deployed Product Desk to manage all aspects of their Product Data to support their continued product development and manufacturing expansion.

Founded in 1903, the AMALIE Oil Company is a full service industrial and specialty lubricants company headquartered in Tampa, Florida, with an additional production facility in Charleston, South Carolina. AMALIE blends and packages automotive and industrial products shipped in all 50 States and over 100 countries.

AMALIE Oil Company’s continued growth lead to selection of Product Desk to centralize the management of product data and related information. Product Desk also allows AMALIE to automate the importing and exporting of mission critical data in the ACES/PIES formats, which are the Automotive industry data format standards.

“We selected Product Desk developed by Cellacore as our Product Information Management (PIM) solution because of the unprecedented level of industry functionality built into the solution that will allow us to streamline our business.” stated Gianni Barkett, CTO of AMALIE Oil Company.

Barkett continued “Cellacore’s understanding of the automotive industry and what they have put into Product Desk has significantly increased our ability to mange the changing industry landscape and the demand on our business related to managing product data, media, and getting all the associated information to our customers in properly formatted ACES/PIES formats. We are really impressed with the Cellacore team. This is a game changing solution for the aftermarket automotive industry.”

“AMALIE’s commitment to technology is one of the key drivers to their success in the marketplace. They truly understand the benefits of automating workflow’s using technology.” said Tony Minock, CEO & Co-Founder of Cellacore. “We are extremely proud to be a trusted partner of AMALIE Oil Company and excited about the impact Product Desk will have on their business.”

Product Desk is an enterprise business application that is revolutionary, yet simple and easy to use. For more information about Product Desk and Cellacore’s services visit www.cellacore.com.

About Cellacore

Cellacore is a leading business applications development and consulting services organization to automotive companies. Based on a foundation of advanced technology and industry specific business knowledge, Cellacore has developed key business applications for the automotive manufacturing, distribution, and retail markets. Cellacore is headquartered in Miami, Florida and offices in Tampa, Florida and Toronto, Canada. For more information visit www.cellacore.com.

The SEMA Show 2016 is fast approaching! Are you ready for Las Vegas? The evolution of the SEMA Show is amazing! First of all the show allot of change. Not only has the show embraced the enhancements in vehicles and accessories in the aftermarket automotive industry. The SEMA Show is also embracing the technology that drives the industry.

Cellacore will have a booth at the SEMA Show 2016! Our booth is located at South Hall Upper #33338. At the booth not only will some of our team members be there. We will also have the opportunity for attendees to demo and test drive new software technology solutions. This is an especially relevant opportunity for those companies seeking to improve their businesses.

Showcasing at the SEMA Show 2016 our goal will be to show automotive aftermarket companies the power our Product Desk and our E-Catalog solutions. By empowering companies to generate, manage, and finally distribute their own product data, it reduces costs, time to market, and improves efficiencies. Most of all accurate product data allows companies to sell more parts.

For far too long automotive companies have been intimidated by the complex nature of ACES PIES data. Furthermore companies were limited to managing complex spreadsheets. Or out-sourcing their data challenges to services based companies.

During the SEMA Show 2016 we will be showcasing the following:

How to produce ACES PIES data files with ease

Learn the power of ACES PIES data and why need it

How to map fitment data and ensure accuracy

Streamline the management of your digital assets

Improve your search and SEO visibility

How to deploy a full featured online catalog

Manage multiple levels of pricing quickly

Automate the export of product data

Get data in the hands of those who need it when they need

Easily map your product data to OEM part data

Uncover missed sales opportunities

Finally build simple and effective websites

And much much more…

Schedule your no obligation demo of our solutions today! Simply click here. Book your appointment time today at the SEMA Show 2016.

We are revolutionary, we are simple. Our technology is easy to use. We are here to improve your business. If we cannot improve your business. We will at the least point you in the right direction. As a result it could mean an introduction to a perceived competitor of ours. Improving your business is our number one goal, therefore, if we cannot. We will find someone who can! All things considered, what do you have to loose?

Join us at the SEMA Show 2016.

Unleash the power of product data. Finally understand the power of ACES PIES data. Learn the power of what a new website can do for you. Learn how to increase your sales. Discover dynamic search in your online catalog. Streamline the ordering process and sell more parts.

About Us

We are Cellacore – Simple, Fast, Business

Cellacore was founded on the principles of being the premier Automotive Product Data experts in the global Automotive Industry. We provide enterprise clients with easy to use technology solutions and business applications to solve complex business problems.