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Each donor got their place in the 'Houston We Have Donors' section. Users could sort through to find the unique astronauts and their shoutouts.

International Reach

Since FIT has an alumni base that spans the globe, they wanted a special section to pay tribute to their international donors.

Our Solution

Florida Tech’s crowdfunding site went live as expected on December 1, 2015. The 24-hour campaign not only hit the target of attracting 500 donors, it nearly tripled those expectations bringing in donations from 1,499 donors from 63 different countries.

THE LAUNCH

In honor of Florida Tech’s rich heritage with NASA and space exploration, KDG designed the crowdfunding site with vivid space-themed graphics and features like Mission Control-a real-time infographic display of donation stats designed to look like the control panel in a spacecraft.

Thanks to a “gameified” approach that allowed donors to search the galaxy and work collectively to rescue the Deans at each of Florida Tech’s colleges, the crowdfunding site captured more than 100,000 page views. An interactive donor portal with widgets that updated in real time allowed the University's Colleges to "compete" against each other.

What Florida Institute of Technology Said

“Our partnership with KDG allowed us to focus on pre-marketing and alumni engagement leading up to our Day of Giving because we were able to trust KDG’s expertise in developing the website.”

Kim AmidonAssistant Director, Annual Giving & Donor Relations

Around-the-clock technical support

“We’ve received feedback from our alumni – as well as national recognition – for the unique donor experience we created with KDG. ”

Michael SeeleyVice President of Development, Florida Institute of Technology

KDG was on-call the entire day to make site changes, updates, and mitigate donor technology issues throughout the 24-hour campaign.

Real-time emails kept people playing the interactive game even after they had donated. Knowing that participants had just 24 hours to donate, KDG created a mobile-friendly design that made it easy for on-the-go donors to give. In fact, more than 25 percent of donations were made from mobile phones.