With so many companies competing for attention and market share, a solid marketing strategy is key in building a strong brand. But where do you begin? First, find a reputable voice marketing agency ( www.drumroll.com/voice-marketing ) in your area and find out who their past and current clients are. Voice marketing is becoming increasingly more popular due to voice-activated technology, such as Siri, Amazon’s Alexa and Google Home. You need to choose a company that specializes in this type of marketing.

What is voice marketing?

An experienced marketing agency can assist companies with developing a voice marketing strategy, which is a set of tactics and designed for reaching audiences who are using voice devices such as Siri, Alexa, Google Home and more. A well-planned voice marketing strategy will successfully take advantage of the continued increase in the number of people relying on voice-controlled devices to get information.

Why companies need a voice marketing strategy

Companies that implement the use of a voice marketing agency will ensure they are staying current and following marketing trends. Recent data shows that, as of January 2018, 16 per cent of Americans – or around 39 million people – owned a smart speaker in their home. Consumers and businesses are moving more and more towards voice-activated technology to search for things they need. This number will continue to grow as technology continues to evolve.

How voice marketing is different

Gathering information or finding a location has never been so easy. By asking a voice-activated device a question, you can get answers instantly and with virtually no effort. People can get from point A to point B, simply by asking the voice-activated GPS in the car for directions. Voice marketing takes advantage of what humans already do naturally, talk.

Stats on voice-activated device usage

Voice assisted searches are on the rise and changing consumer behavior. Consumers want to get information more quickly than before. Voice-activated devices allow information to be acquired in a matter of seconds. From local and world news, to solving math equations to making dinner reservations and finding recipes, there is almost nothing a voice-activated device can’t search up. This is why you want a voice marketing agency ( www.drumroll.com/about ) on your side.

Majority of the businesses have embraced SEO companies for a thriving future, as it has become one of the most accepted marketing strategies in the world. However, the success of the collaboration with an SEO agency depends on the type of agency you choose for your business venture. Businesses need to conduct thorough research and choose the best SEO companies ( http://www.brazosvalleymarketing.com/ ) that cater to their requirements.

Rely on referrals

Studies reveal that more than half of the businesses in the world rely on referrals to find an SEO partner. Most of the businesses trust their peers when it comes to choosing a reputed, reliable, and reasonable SEO company. Nevertheless, businesses need to prioritize their specific requirements while choosing a Search Engine Optimization company.

Services offered

Another factor to consider while choosing the best SEO company in Houston is the type of services the company offers to its customers. SEO tactics need to be maintained and implemented strategies to achieve the desired results. Therefore, businesses need to understand the type of services that an SEO company offers and check if it synchronizes with their marketing requirements. The strategy is the key while hiring an SEO company for your business.

Expertise

Experience and expertise are the two main benefits of collaborating with an SEO company. An experienced SEO company can foresee problems that a business might encounter and can help increase website traffic by using the right strategies. Before choosing to work with an SEO company, businesses need to check their portfolio, which will give an idea of working style. Check their case studies for a clear and better picture of what to expect from the company.

Check their website

In order to evaluate if an SEO company is worthy of your time and money, businesses need to check their websites. The first four main pages of the website will help you learn more about the company. If it appears old and unimpressive, it means the company can seldom do much for your business website either. It is also important to check how the company presents itself on the About page. It must depict all the information about the company such as testimonials, awards, and so forth. A company that has more to say about itself is worthy to be chosen for its services.

Before you decide to work with an SEO company, it is wise to schedule a meeting with a specialist to know more about their work process. Search engines continue to evolve, shift, and become complicated with each passing day. You need to choose the best SEO companies in Houston ( brazosvalleymarketing/Best-SEO-Companies ) to get your business website to rank high on search engine pages.

SEO offers a vast range of benefits to a business. Let’s have a look at the top five benefits of SEO for your local business.

1. Bring new customers

This is the main objective of SEO. It brings new customers to your business. When your website starts ranking at the top positions, it receives massive traffic because more than 90% of the search engine’s traffic is garnered by websites on the first page of search engine results. More traffic coming to your website means higher chances of conversions.

2. Higher conversion rate

One key reason why most businesses prefer investing in SEO in Sugar Land ( Brazosvalleymarketing/Sugar Land-SEO ) is it brings quality traffic to your website. If you have performed your keyword research right and ranking for those keywords, then your visitors are most likely to convert into customers because they already need services you are providing. SEO traffic has the highest conversion rate. However, it is not easy to rank for competitive keywords, but if you do, it will reap fruitful results.

3. High ROI

For local businesses, profit margins are very low. Like big corporations, they cannot afford to pour huge investments into marketing. SEO is one of the most cost-effective marketing strategies. It gives high returns on investments. However, initially, it may not give any returns at all because ranking in the top positions takes time, but once you make it, it justifies its cost and reaps benefits that no other marketing strategy can offer.

4. Increase brand awareness

Another key benefit of SEO is it increases the brand awareness of the business. Users trust the websites shown at the top places and consider them as a credible source of information. If your website consistently shows up at the top places, gradually users will start recognizing your website. It slowly increases the brand awareness of your business. And in the future, when a user has to make a purchase, he or she will prefer your company over others.

5. Beat competitors

There are many local businesses which yet aren’t online. SEO is a great way not only to beat your online competitors but offline competitors as well. Imagine two businesses in the same niche in a local area, offering similar services at the same prices. One of them has a search engine optimized website, and the other has a non-optimized web presence or don’t have a website at all. Which company do you think will gain customers? Obviously, one that shows up at the top in search engine results. People are searching online even for offline purchase, so SEO is a must for keeping up with the competition.

SEO is the shortened form of Search engine optimization which refers to a set of techniques and rules for optimizing a business website on search engine page results. It is an effective and most powerful way to drive more and more traffic to your website that comes through organic search results which are affordable for any business class opposed to paid search results. In today’s competitive internet marketing world, SEO is a steady, long term and cost-effective way of marketing that helps your business thrive and meet its objective. Why SEO is so important? Let’s have a look.

Visibility/Rankings

The most important role played by Search Engine Optimization in Houston, TX ( BrazosValleyMarketing.com/Search-Engine-Optimization-Houston-TX ) is increasing the visibility of your website which is the fundamental need for prospective clients to find you as they search for certain product /services that you deal with. In other words, an expert SEO makes it possible to optimize your page rank on SERP (search engine page results) and thus makes you visible to the target market. It is one among the most empowered SEO efforts that help you attain a higher rank, better visibility, and increased rate of clicks that sustain your page ranking.

Business Credibility

Creditability is users’ vote of trustworthiness that you gain once you are found ranked in Google or other prominent search engines. Unsurprisingly, when the reliability of a service provider matters considerably to buyers, finding you in Google makes people convinced about the authenticity and reliability of your company. With a higher ranking, you become more trustworthy in their eyes.

Web Traffic

Increased traffic on your page should be the primary goal of your SEO and that becomes possible only when you get higher ranking and visibility. Simply put, while the first five pages on SERP receive nearly 68% of clicks, the pages get lower ranking count less than 25% clicks. Merely 20% of web searchers go on the 2nd page and hardly anyone moves onward. Thereby, you should be expecting your Search Engine Optimization in Houston, TX will help you rank your page among the top five positions on SERP.

Maximize ROI

SEO which is an inbound marketing strategy enables you to promote your product or services to people once they search for such item online. This means you don’t require considering TV commercial ads or advertising in the newspaper, magazines that are quite costly means of advertising. Secondly, living in the digital marketing age, having a considerable web presence with superior ranking turns out to be more effective to bring traffic than so-called costly traditional mediums. Thus, with efficient Search Engine Optimization in Houston, TX you can attain the highest return on your investment.

Market Insight

As a company specializing in Search Engine Optimization in Houston TX ( www.BrazosValleyMarketing.com ) can effectively drive quality traffic to your website, at the same time, with the help of Google Analytics, they can bring you the valuable market insight with the details of information about visitors on your page. Since it helps you and your SEO to track the performance of each keyword that you use for product campaigning, equally with this, you can consider modifying the keywords for better performance. The amazing tool helps you understand the details of your customer behavior – where they live, how they browse, the times when they usually come to your page, their age, technologies followed by them and lots more. The databases facilitate you take more information based on effective marketing decisions that eventually hit.

Weibo marketing is one of the best ways to reach an online Chinese audience. At one time, Weibo used to be the one and only social platform in China, and now, there are many other social platforms in China, but Weibo still has a strong grip on the Chinese digital landscape.

Marketing on Weibo has many advantages. Let’s have a look at the four key advantages of Weibo Marketing.

Vast audience

Millions of users visit Weibo daily. At one time, Weibo monthly active users grew to 462 million. However, this number keeps changing. But still, at any point, you have millions of users to target. You can reach a massive audience through advertising on Weibo. This massive exposure helps you build brand awareness of your brand. You can run an effective Weibo advertising campaign to reach out to your potential customers.

Various marketing tools

Weibo is an ideal platform for marketing. Weibo marketing ( https://adstochina.westwin.com/who_we_are/index.shtml ) tools allow businesses to enhance interaction with users. Marketing tools such as Weibo search engine promotion, display ads, fan tunnels, and fan headlines allow businesses to create interactive ads, which people are actually going to click. Businesses can choose their target audience based on various demographics and promote content and display ads. One can also easily track the results of their marketing efforts on Weibo to measure the impact of the marketing campaign.

Converts well

Both individual people and businesses use Weibo, making it a great place for businesses to both make new contacts and to market anything that they want to sell. More importantly, Weibo is very much integrated into Chinese people's lives. Many people actively shop through it, make a buying decision through it, job search through it, and live most of their lives on the site. They actually pay attention to things shown on their newsfeed. If you follow your marketing strategy right, there is a high probability of conversions. You can get a lot of customers to your business.

Cheap marketing platform

Last but not least; Weibo marketing ( adstochina.westwin.com/Weibo-Marketing ) does not cost you a lot. You can effectively reach a vast audience at a very affordable rate. The amount of information you can collect about each and every person on the network makes it very easy to target them for extremely specific items. It results in high returns on investments and profit margins. To produce the same results through other marketing platforms, you have to invest a lot which makes them less profitable to choose over Weibo.

Weibo is the most effective digital marketing platform in China that boasts of more than 500 million users. It is one of the best marketing platforms for foreign companies and businesses that seek to engage Chinese customers. Weibo is a complex marketing platform with different types of advertising options. Advertising your business on Weibo is not an easy task and it requires skill and expertise. It is essential to choose an advertising option that complements the requirements of your brand.

Weibo has four important advertising options, which can help businesses connect with prospective customers on the Chinese markets. You can choose any one of these advertising options or a combination of approaches to gain maximum exposure for your brand.

Display advertisements

Display advertisement is one of the most traditional methods of advertising brands but it is still an effective tool to gain brand awareness. This tool allows businesses to display banners in various dimensions on different pages. The tool displays banners on Weibo web pages and on mobiles. When a user or a prospective customer clicks on the advertisement, it automatically directs the user to the homepage of the advertiser. The prices of the ad vary according to the size of the page, placement, and keywords.

Fan headlines

Also known as Fanstop, this form of Weibo advertising ( adstochina.westwin/Weibo-Advertising ) is an effective way to promote your brand and reach out to prospective customers. It is also one of the best ways to build a large following as it helps to focus on existing followers and their Weibo friends. There are three types of fan headlines, which include fan headlines for accounts, fan headlines for posts and fan headlines for others’ posts.

Fan tunnels

Another popular way to advertise on Weibo is a fan tunnel, which is quite similar to fan headlines. You can promote apps, accounts, and posts on a fan tunnel. Fan tunnel helps you to cater to a large audience and the users of Weibo. It helps to focus on a specific range of audience while marketing your products in the country.

Weibo search engine promotion

This is an excellent way to enhance the quality of traffic to your website. With advanced search engine functions, Weibo allows users to browse fan pages, accounts, and posts. With precisely targeted keywords, businesses can promote their website when a user searches for a specific product with these keywords. It increases the visibility of your account. The prices of the tool depend on the popularity of the keywords.

As more than 90% of the Weibo users shop online, incorporating Weibo advertising ( https://adstochina.westwin.com/who_we_are/index.shtml ) in your marketing strategy is particularly beneficial. International companies can promote their business in China by using this advertising platform to gain maximum brand exposure.

In the world of internet and technology, it has become important for every business to have an online presence because it helps in reaching the maximum audience, which is essential for making a business profit. Talking about business, local SEO services in Houston ( brazosvalleymarketing/Local-SEO-Services-Houston ) make the essential and most important thing that a business must know about.

What is SEO?

Expanded as “Search Engine Optimization”, SEO is a technique to improve the ranking of a business in search engine results. The Internet has millions of active users among which there are users who are looking for the product or the service that a particular business has to offer. SEO matches those customers and attract them to the website so that they can be turned into potential customers.

Features of the best SEO service

Experience

Since SEO is about understanding and analyzing the user’s behavior on the internet, it is important to look for the experience of the service provider. The length of the time that the company has spent in the market defines the level of its understanding of the market. Such a service provider will be able to attract the right amount of organic traffic to the website.

White-hat practices

SEO has both white-hat and black-hat practices, but where black-hat seems to do equally well, but it is unethical. No business would like to get blacklisted or penalized because search engines keep looking for businesses with black-hat practices. Any service provider practicing black-hat strategies should be immediately dropped off from the list.

Location

The location of the services provider must be somewhere near the business itself. Being in the same locality will help the service provider to understand the business and its needs in a better way.

Testimonials

While looking for the local SEO services in Houston, look at what others have to say about the service provider. As the business has different people as its customers, the customers of that service provider are various businesses. Look for the reviews from other businesses about the service provider. The better the testimonials, the better the work the company is doing. If the company has repeat customers then it is the cherry on cake because a business returning to its SEO service provider means higher ranking and business profits.

Availability

The service provider must be available easily whenever it is required. It is important because the SEO is not a onetime execution of a strategy; it is a continuous process. The search engine algorithm and business products and services keep changing, and therefore it is important for the business and its SEO Company to be in regular contact.

Certification

Last but not the least, certification of the local SEO services in Houston ( https://www.brazosvalleymarketing.com/ ), defines the authenticity of the service provider. No business will want to share all its business details with an unrecognized or fake service provider.

With the right SEO experts by your side, you will be able to achieve the business goals through effective and cost-efficient digital marketing strategies. You need to begin with understanding what could go wrong. SEO companies with a lack of professionalism and knowledge could land your business into difficult waters with Google. Hence, you need to be very clear on what could go wrong at the most. Google actively seeks out the website which manipulates its rankings and penalizes them. It is impossible to get quick results through aggressive SEO tactics. If your agency takes an aggressive approach to get a quick ranking, you might end up with a penalty. Choose an SEO expert in Houston ( BrazosValleyMarketing.com/SEO-Expert ) who uses ethical means to help improve your page rankings and has a record of working with satisfied clients. If the agency has been able to meet the requirements of clients in different industries, it shows that the agency is professional and has a skilled team.

Next, you need to develop a long term strategy and not look to improve the ranking overnight. If an agency gives you a 100% guarantee on your ranking, you need to stay away from it. No business can guarantee a ranking on Google. It works on the algorithm of Google and agencies can only develop content to achieve the highest rank. SEO will focus on optimizing your website and link building. Through these two steps, there will be a massive improvement in your SEO ranking. There are various methods and tools that can be used for SEO and different agencies use different tools.

Always make it a point to ask for reports and make use of them. A report will give you all the details of the changes made on the site and the new content pages generated. It will also contain details about the data that reflects how the SEO strategy has performed. You need to analyze the data and put it to good use. Make changes as and when necessary in order to ensure that you are putting money into the right campaign.

An SEO expert in Houston ( www.BrazosValleyMarketing.com ) uses transparent methods and provides complete details to their clients. They do not take a shortcut to improve the short term ranking of the business. Keep your long term goal in mind and work towards the same. Hiring an SEO agency is like getting into a partnership for your business, you need to have due diligence and patience to choose the right digital marketing and SEO agency which will become a partner in your growth story.

SEO is one of the most important things to include in your digital marketing strategies and almost every business organization does it today. The long term benefits it offers include increased visibility on search engines like Google, increased relevance to the user, better returns than search ads and a competitive edge over your competitors. One cannot afford to ignore the importance of search and not optimize their website to be indexed higher in the search results.

Rather than a financial investment, SEO is an investment of efforts, time and patience. You can either do it in-house or outsource it to an SEO agency which has the experience, skills, and expertise. If you are planning to hire a digital marketing agency or an SEO agency to optimize your website, this article is for you. In this article, we will discuss the questions you must be asking Sugar Land SEO ( Brazosvalleymarketing.com/Sugar Land-SEO ) services and things to expect from them.

1. Realistic Assurances

It is a well-established fact that SEO takes a lot of time and efforts. However, few agencies in order to lure in customers, exaggerate their promises and give brand false hopes and information about SEO. You should be skeptical of a Sugar Land SEO agency that will promise to make your website appear on the first page of search engine results within a short period of time like 3 months. If you are starting from scratch and have a lot of competition to tackle, it takes a lot of time and effort to reach the first page.

2. White Hat Techniques

Though malpractices and illegitimate efforts to tamper with SEO have reduced, there are many agencies which still follow a lot of black hat techniques like keyword stuffing, falsified landing pages, etc. They do this to achieve their targets quicker but forget to remember the fact that Google can identify these techniques and blacklist their client websites. You should always expect a Sugar Land SEO agency to follow only white hat techniques which are organic, content-driven and relevant. Being blacklisted only worsens your chances of reaching a higher position in the SERP. If you are not delivering value to your visitor and using him/her as bait to record false impressions and clicks, you are also tarnishing your brand image.

3. Intermediate Reports

Though SEO takes longer than search ads to record impressions and clicks to drive traffic and increase visibility, an ideal Sugar Land SEO agency will send you intermediate reports to brief about the progress made. SEO is a continuous routine that guarantees results that progress. If you are aware of things like increased page visits, longer page views, lesser bounce rates, etc., you will be able to make necessary changes in your strategy to leverage the benefits. The agency will also have a realistic estimate of its success or failure and plan accordingly to keep the increase in traffic and consistent visibility.

Apart from the mentioned, you should expect a Sugar Land SEO ( http://www.brazosvalleymarketing.com/ ) agency to have a strong list of previous clients, legitimate customer testimonials and experience in the industry to justify its competency.

China has witnessed rapid economic expansion since the last many decades, which makes it one of the most lucrative business fields for international entrepreneurs. The consistent rise of social media users in China is another contributing factor to the growth of the economy. Business entrepreneurs use social media marketing ( https://adstochina.westwin.com/who_we_are/index.shtml ) tactics to tap into the Chinese markets.

However, unlike most of the western countries, China has its own social media platforms for its users. The Great Firewall of China presents a unique challenge to internet users. China has blocked the majority of public websites and social media platforms such as YouTube, Facebook, Snapchat, and Twitter. China has created several social media platforms, which imitate most of the popular international platforms such as Twitter and FaceBook.

In China, people spend a large amount of time on the internet, researching on products and services, which explain the reason why businesses need to have an in-depth knowledge about Chinese social media platforms to enhance their sales and profit. There are various social media platforms in China and some of the most popular among them include Wechat, QZone, Weibo, and Youku Tudou.

In today’s world of digital media, one of the best ways to stand out of the crowd is by projecting a brand through a well-reputed social media platform. There are different social media platforms in China, which new businesses can utilize to grow their businesses in China.

Different Social Media Platforms in China

WeChat

This is one of the most popular messaging app, which includes online shopping, games, and various other financial services. Due to its versatility, this app is also termed as the “Super App.” It is a combination of various popular western apps such as Whatsapp, FaceBook, and Tinder. This social media app provides various types of accounts for individuals and businesses. You can find personal WeChat account for individuals and WeChat official accounts for businesses. These accounts provide an arena for communication between businesses and individuals. WeChat with over one billion active users is popularly known as the Chinese FaceBook as it is used only in China.

Weibo

Weibo is another popular social media platform in China, which is a unique combination of Twitter and FaceBook. With more than 500 million users, this is among the most widely used social media marketing platforms in the country. Users can upload gifs, images, videos, and posts on this platform. Weibo is used for various reasons, which include sharing information through blogs. It also provides a platform where different brands can communicate with one another and sell their products.

Youku Tudou

One of the top video sharing apps in China, Youku Tudou is also known as Chinese YouTube. It is an effective tool for social media marketing in China ( adstochina.westwin.com/social_media_marketing ). This video app is ideal for effectual marketing as it includes many types of paid advertisements. However, apart from these popular platforms, various other social media tools can be utilized to enhance business opportunities in China.