Blorum.info: A blog+forum for Intermediates and experts. This blog is a discussion, often with myself, about how the digital media industry functions. Since you've wandered in, feel free to share some thoughts as comments on the blog. You might find a few insights. Please share a few too.

Sunday, August 26, 2007

SEO Abbreviations Glossary

404 - page not found. Most sites redirect the user to a standard page when the requested page does not exist504 - aredirect from one page to another (when the first page is obsoleted)B2B - business to businessB2C - business to consumersBOT - short for robot (an automated self-running process)BLOG - short for weblog, also suggests a Better Listing On Google (Joke)BTF - below the foldCPA - cost per actionCPC - cost per click, or, cost per customer (a source of ongoing confusion)CPM - cost per thousand views, a rate used for advertising and banner salesCTR - click thru rateCSV - common separated values, a data format often used for transport between systemsFAQs - frequently asked questionsFFA - free for all meaning anyone can add a link. DMOZ - Directory MOZilla, the open directory project, a human edited directory that was a big deal in the 90sDNS - domain naming service, the lookup system of table coorelating names (such as www.spellingcity.com with numerical IP addressesGUI - graphical user interfaceHTTP - hypertext transfer protocol, meaning the info to come is in HTMLHTTPS - secure/encrypted HTTPHTML - the code used to write web pages - hypertext markup languageIBL - inbound linksIM - instant messagingIP - Internet Protocol, usually used as short for "IP Address", each computer and router on the net has a unique numerical address such as 192.117.80IT - information technology meaning computers and suchJPEG - an image format, joint photographers expert groupLTV - liftetime value of a customerOBL - outbound linksPFI - pay for inclusionPPC - pay per clickPR - Google PageRank (named for Larry Page punning on his name)ROI - return on investmentSEM - search engine marketingSE - search engineSEO - search engine optimizationSERP - search engine results pageSQL - standard query language, an architecture/protocol common to modern databasesUI - user interfaceURL - web addressWWW - world wide web, a great moniker to help people understand the internet. I wonder who coined the expression?XML - eXtensible Markup Language, a new language augmenting HTML for better organizing data and meaning