NicholeLReber

The Building Blocks of Authority MarketingIt started 20-some years ago in Chicago. An editor asked founder Nichole Reber to write for CISCA's magazine. Those first interviews with builders and engineers and architects developed her burgeoning passion for the built environment.

Grown in a Bubble By 2004 she was in Sarasota, writing journalism about the industry and started a small shop focused on industry journalism and B2B and B2C marketing communications for residential architects, builders, developers, and realtors.

From China to ChicagoWhen the Great Recession cloaked the residential design and building industry in darkness, she took off to today's Land of Opportunity: China. There she worked on the staff of a multi-national firm whose clients included big, scary Communist officials. She provided digital marketing, strategic PR, interview prep, and presentations for projects that included casinos, resort communities, major mall/residential/hotel/conference center developments, and more.In Hong Kong she wrote about projects all over the globe for prestigious trade publications. She also consulted interior designers, developers, and architects in PR and business development.In Mumbai, she served as business development staffer for an architectural flooring company. Though her purse with thousands of rupees and her passport was stolen at a building and design conference, she was still able to research and meet prospective clients, in addition to extemporaneously pitching PR and journalism to industry publications' editors.

EvolutionAfter moving back to the States, Nichole centered her efforts on small to mid-sized commercial firms. She brought with her the authority marketing skills developed in her commercial and residential experience and a renewed flame of passion for the industry. She now handles clients in Chicago and Florida.

She volunteers for events like Open House Chicago and Wright Plus and has set a goal of attending the entire catalogue of Chicago Architecture Foundation tours.