Jedi Fever

Two martial arts experts surprised and delighted Londoners with a spectacular lightsaber duel as ‘Jedi fever’ hit the UK ahead of the highly anticipated release of Star Wars: The Last Jedi.

Shania West, a trained stunt fighter, and Anton Simpson-Tidy, a world champion martial arts athlete, were given Lightsabers to train with for a week before staging the duel on London’s Southbank to mark the nationwide film release.

Winnie the Pooh Saves the Bees

At a time when the decline of bees dominated the media, we launched a campaign which saw one of Disney’s most loved characters, and the one who loves honey the most, show us ways to get bees back in the trees.

Partnering with the British Beekeepers Association and Egmont Publishing we created a ‘bee-friendly’ guide of 10 simple steps that families could enjoy together to save help save the bees – inspired by Winnie the Pooh and Friends.

Rogue One: A Star Wars Story

To celebrate the launch of the new Rogue One: A Star Wars Story, Taylor Herring worked with Disney and Lucasfilm to bring super fans, dressed as Stormtroopers, to London for an exclusive preview screening.

The pictures and video were featured in 125 articles, including 5 national pieces in print with a full-page picture in Daily Mirror, 10 national online articles including Mail Online, Evening Standard Online, Mirror Online, Telegraph Online and Guardian.com and the Stormtroopers’ appearance in London was broadcast on both ITV News and CNN.

There was a huge social media buzz surrounding the Stormtroopers invasion of London, with numerous tweets and social posts from high profile media outlets such as CNN, Yahoo!, Evening Standard and our video footage on Time Out’s Facebook page reaching over 3 million views and counting!

Bringing the magic of Disney to Times Square

To launch Disney Park’s “Limited Time Magic” campaign, we devised a pretty cool concept in partnership with the in-house innovation team which saw a spectacular three storey ice castle appear in Times Square overnight, as if by magic.

Launching Disney’s Big Sleeves

To celebrate the launch of Disney’s new Big Sleeve Edition collectables we devised a press office strategy that saw a launch campaign, celebrity and influencer engagement, product placement in order to raise awareness and grab market share in the lead up to Christmas.

Disney Junior’s The Lion Guard

We worked with Disney Junior to promote the launch of new hit show, The Lion Guard.

Beginning with a launch campaign that saw images of a traditional British family transformed into their own Lion Pride – generating a host of national online coverage, the project was then extended to promote a guest voice over role from actress and radio presenter Emma Bunton.

Our work with Emma included a launch announcement that generated 75+ pieces of coverage, targeted broadcast interviews and social media activity.

High School Musical

We have worked alongside the Disney Channel in-house team on the High School Musical brand since pre-launch – handling promotion and PR activity and two European premiers

We created positive media interest and excitement in the films prior to the premiere and cast arrival and in the run up to transmission by placing positioning pieces in key opinion forming press to kick start the campaign

Created mainstream press and broadcast coverage and generated buzz that directed people to all formats of High School Musical.

Handled press junkets and press conferences for all cast members - co-ordinating and handling artist time while in London with continual liaison with the American studio, agents and publicists.

Coordinated all media, both domestic and European for the Premieres – in Leicester Square and the O2 Arena.