Reimer received many cruel messages on social media last season, when James was struggling in the spring. According to The Globe and Mail, fans then found her cell phone number and started sending her "menacing phone calls and disturbing texts." Police were able to find those responsible.

Reimer said she's grown a little numb to receiving similar comments "for years," but decided to take action against it.

She began a campaign called "Tweet Sweet," which is partnered with the Canadian Safe School Network. Reimer spoke to 200 kids at at a middle school in Toronto about cyberbullying on Thursday, something she hopes to keep doing as she seeks to make the campaign national.

"I hope to be very busy,” Reimer said. "I don’t charge the schools to come."

"At least this is taking a negative situation and using it for something positive," she added. "It’s not like this happened for no reason. And [bullying] happens to everybody. It’s not just hockey wives."

- Molly Geary

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