The global jewelry industry has its eyes on a new Japanese innovation -
lab-grown diamonds which are chemically, physically and optically
identical to natural diamonds.

Pure
Diamond Lab
, a Tokyo-based company, is able to cultivate diamonds
which have identical qualities of natural-occurring ones and therefore
qualify to be certified by the GIA (Gemological Institution of America).
These diamonds are grown in a controlled environment of the company’s
laboratories using pure carbon material, giving birth to a breed of
‘flawless’ lab-grown diamonds which exhibit optical properties superior
to natural ones. Diamonds can be cultivated in a wide spectrum of colors
including ones that do not occur naturally, which could instantly
overturn the market of, for example, extremely rare red and blue
diamonds.

A major distinguishing factor that sets apart Pure Diamond Co. Ltd. from
their competitors is their development of a Block Chain technology for
the diamond market. Information on cultivation, refinement and appraisal
of lab-grown diamond is collected and digitalized, creating a profile
that is available to the end consumer, thus increasing transparency and
enhancing the retail experience. It just so happens that the CTO of the
Pure Diamond Block Chain project, Mr. Jun Kawasaki is the famous ’White
Hat’ hacker that solved Coincheck’s 500 million NEM hack in January. Mr.
Kawasaki believes that the Pure Diamond Block Chain development project
is “the correct way to use Block Chain,” and Pure Diamond Lab’s producer
Mr. Hideyuki Abe adds the technology “gives every diamond a story.”

Lab-grown diamonds such as those cultivated by Pure Diamond Lab are also
reshaping the global diamond industry to become more sustainable and
ethical. Cultivating diamonds in a laboratory environment relieves the
pressure of demand on diamond mines, which is a threat to the
environment. Moreover, Pure Diamond Block Chain technology helps prevent
the distribution of so-called ‘blood diamonds,’ i.e. diamonds mined in
war zones and sold to finance further conflicts.

To expand the lab-grown diamond project, the company plans to use the
ICO of Pure Diamond Coin (PDC), a cryptocurrency secured by Pure Diamond
Farm Singapore to fund equipment and R&D. Furthermore, the company is
currently in the final stages of intellectual property registration,
which is expected to further strengthen their foothold in the lab-grown
diamond industry. The aim is to change the future of the diamond
industry step by step, which makes the Pure Diamond Block Chain project
an exciting one to watch out for.