Walid Menassa, the executive creative director at PUBLICIS Beirut has a motto in life: to keep playing. Perfectly content and always on the prowl for more, this architect who dreams of acquiring time-traveling abilities is driven by the desire for bettering the world in every conceivable way. ArabAd wanted to learn about the man’s abilities and what follows is a snapshot of his ever-changing reality.

About ArabAd

Launched in 1986, ArabAd is the first and oldest advertising and communications magazine catering to the MENA region.

Distinguished in its coverage of advertising, marketing, branding and everything in-between, ArabAd maintains a watchful eye on the pulse of this industry to bring the latest and greatest from the communication world.