Where traditional databases once dominated enterprise data warehousing strategies, Hadoop is gaining traction among companies looking for an efficient and affordable way to store and process ever-increasing data volumes. However, companies struggle to integrate Hadoop with their business analytics environments and refined data warehousing practices. Together, the "big data" bundle from SAP and go-to-market partnerships with Hadoop vendors enable SAP to offer its customers a complete real-time data warehousing strategy that harnesses Hadoop's potential with the speed of in-memory computing and columnar databases.

Mitsui Knowledge Industry, experts in bioinformatics and genome analysis, have built a real-time analytic database that uses SAP HANA for complex, iterative algorithms against genome sequences preprocessed in Hadoop, reducing genome analysis from days to minutes. A global leader in measuring the digital world, comScore uses Hadoop to process terabytes of data each day. The company loads results into its enterprise data warehouse based on SAP Sybase IQ, which can then be analyzed by thousands of comScore customers using self-service tools.

"Our goal is to help organizations build a high-performance enterprise data warehouse that combines the power of real-time insights with Hadoop processing frameworks," said Steve Lucas, global executive vice president and general manager, Database & Technology, SAP. "With new 'big data' offerings delivering information at unprecedented speeds, customers can uncover and harness new measurable signals from any data source for critical business insights."

Bringing together the speed, scale, flexibility and affordability needed to fully tap the potential of "big data," SAP is offering the following Hadoop-integrated solutions in a single bundle, as well as individually:

SAP Partners With Key Vendors Offering Hadoop Services and Support
To simplify the implementation of "big data" solutions that leverage the SAP real-time data platform and Hadoop, members of a "big data" partner council from SAP are collaborating on go-to-market initiatives and coordinated customer engagements. As leading providers of Hadoop data management software, systems, services and training, Cloudera, Hitachi Data Systems, Hortonworks, HP and IBM will enable SAP customers to quickly deploy "big data" solutions that combine in-memory computing and Hadoop. To read what supportive partners have to say, see "Quote Sheet: 'Big Data' Bundle from SAP."

Visit SAP at booth #64 on-site at the O'Reilly Strata Conference + Hadoop World and hear big data experts from SAP on Wednesday and Thursday. On Wednesday, Oct. 24, from 11:40 a.m. to 12:20 p.m. EDT, David Jonker will speak at the session "Tying the Knot between Hadoop and EDWs," to be held in the Nassau room (NY Hilton & Towers). On Thursday, Oct. 25, Irfan Khan will give a five-minute keynote from the main stage, "From Traditional Database to Big Data Platform." The session will be held at 9:45 a.m. EDT, during the full keynote session from 8:30 a.m. to 10:10 a.m. EDT, in the Grand Ballroom (NY Hilton & Towers).

About SAP
As market leader in enterprise application software, SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 197,000 customers (includes customers from the acquisition of SuccessFactors) to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

HITACHI is a trademark or registered trademark, and Hitachi Data Systems is a registered trademark or service mark of Hitachi, Ltd.
Hadoop is a trademark of the Apache Software Foundation.

Note to Editors:
Webcasts, announcements, media roundtables, keynote presentations and blog posts from SAP TechEd will be available in the Events Newsroom at: www.events.news-sap.com. To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.