Heineken

Published on January 01, 2004.

Heineken's obviously Onion-influenced "News Clippings" print campaign is an appropriated concept worth appropriating, especially when most of the competition is doing a dumb babe routine. The fact that it runs in laddie books notwithstanding, "This is a campaign that respects the consumer's intelligence," says Publicis/New York CCO Peter Nicholson. "Instead of some quick, pithy headline, you are rewarded for taking the time to read wry, humorous stories that happen to involve Heineken."