Evaluating Logistics Outsourcing: Look Before You Leap!

BOSTON, MA--(Marketwire - November 10, 2009) - Aberdeen
Group, a Harte-Hanks Company (NYSE: HHS), announced the release of its
latest supply chain execution study, "Evaluating Logistics Outsourcing: Look Before You
Leap!" This report examines how companies have enabled more automated
and collaborative transportation and warehouse processes through strategic
decisions to use logistics service providers.

"The shift in the global economy over the past year has forced Logistics
Executives to re-evaluate their supply chain strategies in order to create
more efficient and cost-effective operations," said Bob Heaney, senior
research analyst, Aberdeen Group. "The role of logistics service providers
(LSPs) has continued to evolve as companies look to utilize their services
as part of a more integrated supply chain."

In this study, top performers were distinguished from their peers based on
three performance measures: on-time and complete shipments, on-time
delivery, and year-over-year reduction of inventory carrying costs. These
performance criteria were chosen because they provide insight into the
impact of overall supply chain strategies (including outsourcing), how
those decisions affect customer value, and track a cost associated with
making better supply chain decisions.

Across all respondents, overall supply chain cost (40%) and increasing
complexity (39%) are the two most-frequently cited pressures of supply
chain organizations. How do organizations combat these pressures without
compromising performance? "The role of technology to support in-house and
outsourcing strategies in supply chain management is a critical factor in
determining success," said Heaney. "It's important to evaluate and
understand the value of internal solutions in any outsourcing strategy."

Aberdeen provides fact-based research and market intelligence that delivers
demonstrable results. Having queried more than 30,000 companies in the
past two years, Aberdeen is positioned to educate users to action: driving
market awareness, creating demand, enabling sales, and delivering
meaningful return-on-investment analysis. As the trusted advisor to the
global technology markets, corporations turn to Aberdeen for insights that
drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to
learn more about Harte-Hanks,
call (800) 456-9748.