]]>Will Ferrell has loaned his fame to his favorite beer maker, and now Old Milwaukee can proudly say that they are the only beer endorsed by the star of Semi-Pro. Ferrell reportedly (though A.V. Club smells a viral marketing rat) approached Old Milwaukee as “a big fan of the beer,” with the request to do commercials for them. However, the commercials would only be aimed at the Davenport, Iowa Quad City marketplace. A man has to have some principles.

What remains unknown at this point is if this is some kind of soft roll-out for a bigger campaign that will eventually feature John C. Reilly also acting silly for the beer while Adam Scott stands around looking sarcastic and skeptical. Whatever. It would still be better than Budweiser’s farting horses.