Find out why Lauren in Ithaca is a Carrotmobber!

By Nisha Gulati January 7, 2013

Lauren is a leader in the sustainability movement at Ithaca College and started Carrotmobbing last April. She first learned about the Carrotmob model from a SUNY Oswego student at the Association for the Advancement for Sustainability in Higher Education Conference, watched this video, and was convinced. The rest is history!

Why do you Carrotmob? I was drawn to the movement because of the “win-win” deal it creates. I Carrotmob because it gives consumers and local businesses the power to create positive change within the local and global community.

What’s your favorite part of a campaign? During the event, at the peak of its busyness, just seeing the line of customers to check out growing so long that it actually extends right out the door. I get satisfaction knowing that the longer that line gets, the greater impact we are creating as a community. I also enjoy having live, musical performances at the event because it makes it even more of a party. I love seeing all the small details that have been planned out for months come together to create a successful and fun event.

What’s your secret for getting such a big crowd of people to attend?We use a lot of guerrilla advertising tactics like putting fliers in *unconventional* places. We also have Net Impact members take turns wearing a carrot costume and walking around campus telling people about the event. Facebook also helps!

Plans for 2013?Net Impact organizes one Carrotmob a semester so look out for our Spring 2013 campaign at another local Ithaca business!

For advancing sustainability through its 2012 Carrotmob campaign, Ithaca College’s Net Impact chapter was given a “Sign of Sustainability” award by Sustainable Tompkins! Congratulations mobbers!

Join the mob!

The fastest and easiest way to join Carrotmob is by connecting with your Facebook
account. You will also be able see what your friends are doing on Carrotmob and quickly
share some of your activities with your network. To learn more about how this works,
read this. If you
are curious about the permissions we're requesting of your Facebook account,
read
this. Clicking this button will NOT post anything to your Facebook wall.