PS Medical Marketinghttp://psmedmarketing.com
Tue, 19 Jul 2016 21:48:44 +0000en-UShourly1https://wordpress.org/?v=4.9.8Tips for Physicians to Make and Keep a Lasting Impressionhttp://psmedmarketing.com/physicians-make-lasting-impression-patients/
Tue, 19 Jul 2016 21:48:44 +0000http://psmedmarketing.com/?p=1472A trip to the doctor’s office or hospital can be daunting for many people, which is why making your patient feel comfortable and relaxed is important. Your impression begins the minute they walk through your practice doors.

]]>A trip to the doctor’s office or hospital can be daunting for many people, which is why making your patient feel comfortable and relaxed is important. Your impression begins the minute they walk through your practice doors.

Tip 2: Train your front desk staff to be warm and welcoming. Everyone’s job can get stressful, but your front desk staff should make patients their #1 priority. Talk to them about smiling and ensuring that the patient knows they are glad to see them.

Tip 3: Meet and Greet. As simple as it may sound, greeting your patient, shaking his/her hand and introducing yourself is a great way to make your patient feel more comfortable and at ease. Be sure to make direct eye contact too.

Tip 4: Time. In today’s world, maximizing clinic time is key. However, make sure you’re giving your patient enough time for them to explain their issue or condition. Even if you are running late, no one wants to feel rushed and without enough time, they may feel like you’re not listening.

Tip 5: Make arrangements to follow up. By suggesting that you meet with the patient again as a follow up demonstrates that you care about them and their progress.

Tip 6:Special event cards. Keep a database of your patients’ birthdays and send them happy birthday postcards. These could also be used as appointment reminders, depending on your practice.

]]>Finding the Right PR Partnerhttp://psmedmarketing.com/finding-right-pr-partner/
Fri, 24 Jun 2016 15:21:25 +0000http://psmedmarketing.com/?p=1468As the old saying goes, “Any publicity is good publicity.” As a doctor, you may want to get noticed and recognized for the work you are doing, but where do you start and how do you know who you can ... Read More

]]>As the old saying goes, “Any publicity is good publicity.” As a doctor, you may want to get noticed and recognized for the work you are doing, but where do you start and how do you know who you can trust to get your name out there? We’ve put together these four tips to help you find your perfect PR agency:

Take a look at the PR agency’s other clients. This way, you can see if they are experienced at handling clients similar to you.

Think of your goals. Decide what you want your PR team to accomplish. This will make it easier to determine what you want to focus on when meeting with them. Do you need help with your website, social media or strategies to get more patients?

Know your budget. Looking at how much you can afford will allow you to prioritize what you want your PR team to focus on. Look for a PR group that is able to accommodate your budget while still being able to accomplish your main goals.

Chemistry is key. Hire a PR team with people you like. You’ll be working with them a lot, so making sure you work well as a group is key.

]]>Social Media Tip: How to Gain Followershttp://psmedmarketing.com/social-media-tip-gain-followers/
Mon, 20 Jun 2016 18:33:36 +0000http://psmedmarketing.com/?p=1466 In a world where online marketing has become essential, social media can be a powerful instrument to promote your brand, gain connections and create a strong online presence. One of the most important elements of a strong social media ... Read More

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In a world where online marketing has become essential, social media can be a powerful instrument to promote your brand, gain connections and create a strong online presence. One of the most important elements of a strong social media presence is having a large network. Check out these steps for creating more followers:

The more you post, the more followers you gain. Posting frequently and in a scheduled manner is proven to attract more followers. Studies have shown that people tend to follow accounts that have more content and post consistently.

Follow more people. Following many accounts gets your name out there. The accounts you follow may follow back, especially those similar to you.

Use Hootsuite or SproutSocial. These sites schedule your posts ahead of time, which will help you stay organized and ensure that your account always has new content.

Post during peak hours. Schedule posts between 1 and 3pm, which is when most people are on their social media accounts.

Use websites properly. Use hashtags and post content your followers can relate to or will enjoy reading. Be active by “liking” posts from other follower’s and they may do the same for you.

PS Medical Marketing develops and manages a variety of social media campaigns that increase visibility and attract patients and clients. To find out more about how to use social media and gain more followers, log on to psmedmarketing.com or e-mail us at lisa@pscommunicationsinc.com.

]]>Healthcare Managers: Watch Out for Too Much Grit!http://psmedmarketing.com/healthcare-managers-watch-much-grit/
http://psmedmarketing.com/healthcare-managers-watch-much-grit/#respondTue, 26 Apr 2016 17:35:05 +0000http://psmedmarketing.com/?p=1456Merriam-Webster’s dictionary defines grit as “firmness of mind or spirit: unyielding courage in the face of hardship.” Sounds like the perfect characteristics for a good healthcare manager, right? But, did you ever stop to think that maybe having too much ... Read More

Merriam-Webster’s dictionary defines grit as “firmness of mind or spirit: unyielding courage in the face of hardship.” Sounds like the perfect characteristics for a good healthcare manager, right? But, did you ever stop to think that maybe having too much grit could actually be a negative?

According to Angela Duckworth, a psychology professor at the University of Pennsylvania who recently gave a Ted Talk on the subject, grit is an essential trait among successful professionals. Duckworth believes that people with grit approach their overall goals with “passion and perseverance” and are more likely to have success than those who are just intelligent or talented. She says that being gritty can help a person reach and maintain their career goals, especially those in leadership roles.

But, regardless of these positives, having too much grit can also be a big negative. If you are too passionate toward obtaining your goals and unwilling to listen to others, you might become the healthcare manager that “no one wants to work with.” The same can hold true for physicians who are so passionate that it can turn patients off.

Mary Herrmann, a managing director of executive coaching for BPI Group, recently explained to writer Joann Lublin of The Wall Street Journal that, “excessive grittiness can derail your career”. As a healthcare professional, it is important to make sure that while you are tenaciously working toward your goal at work, you are open to working with your colleagues. Hermann recommends learning to delegate and work with others without being too obstinate.

Also, employees with too much grit should learn how to refocus goals if necessary. Learning how to accept failures is a key part of succeeding. “Resiliency means knowing when to zig and when to zag, but not to give up,” explains Robin Koval, co-author of the book “Grit to Great”.

Remember, being a gritty healthcare manager is good, as long as you keep a balance. Key take-ways should be: make sure to keep your stress level down, rely on your colleagues, be flexible and know when to change course when the path you are taking is going nowhere.

To learn more about marketing for healthcare, log on to http://psmedmarketing.com or e-mail us at lisa@pscommunicationsinc.com.

]]>http://psmedmarketing.com/healthcare-managers-watch-much-grit/feed/0Online patient reviews can be helpful for your practice. .http://psmedmarketing.com/online-patient-reviews-can-be-helpful-for-your-practice/
http://psmedmarketing.com/online-patient-reviews-can-be-helpful-for-your-practice/#respondFri, 15 Jan 2016 00:15:08 +0000http://pscom.wpengine.com/?p=1454Before the Internet, it was difficult for patients to publicly review a physician’s reputation. Today, people rely on the internet to research physicians before making an appointment. Presently, there are dozens of online websites and social media platforms that ... Read More

Before the Internet, it was difficult for patients to publicly review a physician’s reputation. Today, people rely on the internet to research physicians before making an appointment. Presently, there are dozens of online websites and social media platforms that review doctors. And, it has become a growing trend. The scary part about Yelp, Healthgrades, Vitals and others, is that one bad review from a patient often misrepresents the quality care and patient interaction you are providing. A recent Physician Practice story, points to a survey done by the Boston-based health tech company Nuance. It shows that more than half of the 3,000 Millennials surveyed use online reviews to shop for a physician.

But how accurate is the information people are getting on the Internet, especially when it comes to physician reviews? Doctors found some reviews to be warranted, but others were not. One internal medicine physician named Ira Nash at the North Shore-LIJ Medical Group said, “I’ve found them to be a little frustrating because for most of the online review sites, there was no way for me to be sure people writing the reviews had actually seen me in the office.” The information that is being spread about physicians cannot always be verified, so there is room for fabrication. A patient with a grudge has an opportunity to spread false information about their doctor.

While many physicians aren’t happy with online reviews, there is some good news. The Nuance study demonstrates how more patients are coming to see their doctors armed with health information they found online. A more educated patient makes it easier for physicians to provide good health care.

In summary, the best way for physicians to market themselves is to provide good service to all patients! At the same time, it is worth investing to publicize your practice and ensure your online image is a good one. That’s where a marketing communications firm can help. With a team like PS Medical Marketing on your side, we can help build your online reputation with positive information and good reviews. Contact PS Medical Marketing at 630-212-1226.

]]>http://psmedmarketing.com/online-patient-reviews-can-be-helpful-for-your-practice/feed/0Doctor’s How-to: Instagram – What should I post?http://psmedmarketing.com/doctors-how-to-instagram-what-should-i-post/
http://psmedmarketing.com/doctors-how-to-instagram-what-should-i-post/#respondWed, 13 Jan 2016 22:10:00 +0000http://pscom.wpengine.com/?p=1411If you’re at a loss for ideas to stay active on Instagram, consider these top 10 ideas:

1. Post a picture with a patient (be sure to get his/her approval) 2. Post a picture of your favorite team after a ... Read More

]]>http://psmedmarketing.com/doctors-how-to-instagram-what-should-i-post/feed/0Key Support Staff Tipshttp://psmedmarketing.com/1418-2/
http://psmedmarketing.com/1418-2/#respondWed, 13 Jan 2016 22:09:41 +0000http://pscom.wpengine.com/?p=1418A close team makes it easier to stay on top of administrative work while providing the necessary attention and high quality of care to each patient.

Consider these tips:

Encourage communication. You’d rather be safe than sorry in this ... Read More

]]>http://psmedmarketing.com/1418-2/feed/0Doctor’s How-to: Twitterhttp://psmedmarketing.com/doctors-how-to-twitter/
http://psmedmarketing.com/doctors-how-to-twitter/#respondMon, 04 Jan 2016 19:32:50 +0000http://pscom.wpengine.com/?p=1397With twitter, ‘blurb’ is the word! You have just 140 characters to make an impact.

Therefore, since brevity is the soul of wit. And tediousness the limbs and outward flourishes, I will be brief. -William Shakespeare, Hamlet

]]>With twitter, ‘blurb’ is the word! You have just 140 characters to make an impact.

Therefore, since brevity is the soul of wit.
And tediousness the limbs and outward flourishes, I will be brief.
-William Shakespeare, Hamlet

Remember these Twitter basics:
•Make your username recognizable as you
•Tweet regularly (twice daily)
•Engage in discussion.Tweet at others(use @),retweet(RT),reply to tweets,like tweets
•Follow a lot of people/groups related to you, your practice, your interests
•Keep up with trending topics (check daily even if you’re not tweeting daily)
•Add a picture or video to a tweet every now and then
•Have a link to your website on your profile

]]>http://psmedmarketing.com/doctors-how-to-twitter/feed/0Media Training? Why me?http://psmedmarketing.com/media-training-why-me/
http://psmedmarketing.com/media-training-why-me/#respondTue, 22 Dec 2015 16:07:31 +0000http://pscom.wpengine.com/?p=1410When you’re in the spotlight, following are some tips for appearing trust-worthy and sincere when going on-camera or speaking to the media:

Be confident. Allow yourself to be relaxed and straightforward. The more comfortable you are, the more comfortable ... Read More

]]>When you’re in the spotlight, following are some tips for appearing trust-worthy and sincere when going on-camera or speaking to the media:

Be confident. Allow yourself to be relaxed and straightforward. The more comfortable you are, the more comfortable your viewers will be.

Be prepared. Anticipate what the interview will cover and plan how you want to approach answering questions. Prepared speakers are effective speakers. This, also, allows you the opportunity to create meaningful quotes.

Keep it simple. Try to answer questions in layman’s terms – avoid sounding too technical or scientific – to make it understandable to the public. And keep it to the point.

Keep it positive. People like happy people. Smile. Have fun. Make it clear that you love what you do, and people will love you for it.

]]>http://psmedmarketing.com/media-training-why-me/feed/0Doctor’s How-to: Instagramhttp://psmedmarketing.com/doctors-how-to-instagram/
http://psmedmarketing.com/doctors-how-to-instagram/#respondWed, 16 Dec 2015 18:03:15 +0000http://pscom.wpengine.com/?p=1398There are an estimated one million doctors in the U.S. and 10 million in the world. Sounds like a lot until you learn that there are 400 million monthly active Instagram users.

]]>There are an estimated one million doctors in the U.S. and 10 million in the world. Sounds like a lot until you learn that there are 400 million monthly active Instagram users.

Want to reach those users? Be a doctor who uses Instagram.

Here’s what you need to know:

Post regularly, but not too often. Post a photo once a day or every other day unless a special circumstance requires more. You don’t want people to be bothered by too much activity on your page, but create a consistent following that people can rely on.

Connect to local events. Post about local teams’ wins, send congratulations to local schools or groups, show your interest in the events like concerts, speakers, etc.

Use hashtags. This might be one of the most important steps because it allows for your posts to be searched. Every post should include two to four hashtags, but not more.

Put links in the description. A link to your website can be placed on your Instagram page (under settings, edit profile, put your website link next to the small “I”) and links to specific pages can be placed in the description of your related posts. Use shortening services to shrink your URL such as bit.ly or tinyurl.com.

Make it fun. Include interesting graphics, quizzes or games, post video segments or music clips. When you’re out doing interesting things that would interest others, post about it.

Think about your followers. Post about things that interest the people who are looking at your page.

Like, like, like. Go out and like other’s posts. It will encourage people to look at your page and like your posts in return.