Santa Catalina Island Resort Services has hired Backbone Media to manage its public relations and strategic communications. Located 22 miles off the coast of Southern California, Catalina Island is known for its vibrant history as a glamorous retreat

February 22, 2012 (AVALON, CA)â€”Santa Catalina Island Resort Services has hired Backbone Media to manage its public relations and strategic communications. Backbone Media, a PR and media agency specializing in the active lifestyle marketplace, will promote Catalina Island as a destination for the active traveler.

Located 22 miles off the coast of Southern California, Catalina Island is known for its vibrant history as a glamorous retreat for Hollywood celebrities. Santa Catalina Island Resort Services (formerly called the Santa Catalina Island Company) has operated the finest lodging, dining and expedition offerings on the island for over 119 years. Today, travelers to the island can enjoy the new Zip Line Eco Tour, ocean and off-road expeditions, golfing, hiking, bicycling, fishing, kayaking, snorkeling or relaxing in a chaise lounge or cabana at the Descanso Beach Club.

Catalina Island also hosts a number of professional sporting events such as the Catalina Island Grand Prix, a four-day motocross race, the Catalina SUP (Stand Up Paddle) Festival and the Catalina Grand Fondo Mountain Bike Event, to name a few.

â€œSanta Catalina Island Resort Services has invested significant time and energy into developing new facilities such as the Avalon Grille and Pavilion Hotel, and enriching the visitor experience through new expeditions and events,â€ says Brandon von Guenthner, director of sales for Santa Catalina Island Resort Services. â€œBackbone will be a great partner in helping us spread that message.â€

About Santa Catalina Island Resort Services - Located off the coast of Southern California, Catalina Island is a popular destination known for an array of outdoor activities as well as its vibrant history as a glamorous retreat for Hollywood celebrities. Travelers to the island can now enjoy Santa Catalina Island Company's new Zip Line Eco Tour, Sea Trek Underwater Adventure and newly renovated Descanso Beach Club, Pavilion Hotel and Avalon Grille restaurant. These new activities offered through Catalina Expeditions compliment the company's effort to introduce visitors to the Island's rich history, wildlife and backcountry through their 22 land and water operations. Other activities include: hiking, bicycling, buffalo safaris, fishing, boating, kayaking, snorkeling, golfing, or relaxing on the beach. The Santa Catalina Island Resort Services has operated much of the lodging, dining and tour options on the island for over 116 years. For more information, visit www.VisitCatalinaIsland.com.

About Backbone Media - Founded in 1998, with offices in Carbondale, Colo. and Jackson, Wyo., Backbone Media is a progressive media and PR agency specializing in the outdoor, active lifestyle and technology marketplaces, representing over 30 category-leading clients. Backbone offers a full suite of services including public relations, media planning and buying, and social media strategy. For a complete client list and further information, visit www.backbonemedia.net.

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