Tailor Made for Business 2005

For three days at the end of August, Broadgate Arena in the heart of London’s financial district will host lunchtime fashion shows aimed directly at men who work in the City. This is the Tailor Made For Business (TMFB) project and now celebrating its third successive season with the fashion event and a glossy magazine published with the Evening Standard.

Conceived by publisher Alex Riha, Tailor Made For Business is a first for London in targeting the male business community, traditionally sidelined by the media and retail. Riha recognised that British businessmen, unlike their European counterparts, are given very little information about clothes and style. “We’re taking away wardrobe anxiety,” he says, “and making fashion accessible.”

The fashion shows are styled by fashion director Tony Lewis who says “the financial district has changed and we will be showcasing fashion for the man who’s on the go 24/7 with clothes that work for the office and weekends, featuring major British and international menswear designers like Richard James, Pal Zileri and Dunhill. Now that dress-down Friday has disappeared, smart is cool again. Classic tailoring has been reinvented for the modern man.”

Supermodel Jodie Kidd will open the event on Tuesday 30 August.

Maurice Mullen for the Evening Standard said, “we are delighted to be the media partner for this year’s Tailor Made For Business and the synergy is obvious. The Business Day section in the Standard has a young, up-scale and predominantly male readership in the City. It is the perfect medium to promote the show and our sponsorship dovetails neatly with ongoing support of London Fashion Week.

Moët & Chandon, also a leading sponsor of London Fashion Week, is supporting Tailor Made For Business for the third successive year. “These fashion shows bring a touch of glamour to the heart of London’s financial centre,” says Anna Freedman, Moët & Chandon Brand Manager. “It strengthens Moët’s fashionable image beyond the fashionista’s usual haunts of Knightsbridge and the West End.” The world’s leading champagne brand will add a sparkle to the lunchtime fashion shows as guests enjoy a glass of Moët poured from Magnums and Jeroboams, twice and three times larger than normal bottles.

Clinique Skin Supplies for Men is also a leading sponsor. Jo Kirkpatrick-Whitby, Clinique's National Education Director, says, "As market leaders in the men's arena, we have a responsibility to recommend a simple but effective custom-fit skin care and shaving solution." To get the best fitting suit or shirt you would get measured. Men should have the same approach to skin care and shaving. Clinique Skin Supplies for Men is the number one prestige grooming line, is tailor-made for you.

South African Tourism is using their involvement with Tailor Made for Business to highlight South Africa as a top business and tourist destination. “We have a world class infrastructure and superb hotels and resorts," says spokesman Claude Pretorius. "South Africa is ideal for both the adventurous holidaymaker and the discerning business traveller."

With an affluent and upscale audience, CNBC Europe is once again the official broadcaster of the Tailor Made for Business event. Ross Westgate, the high-profile CNBC Europe anchor, will host the three shows at the Broadgate Arena from 30 August to 1 September. Viewers can tune in to Ross's exclusive interviews on the channel with some of the most important names involved in the event as part of Closing Bell (from 17.00 CET).

TAILOR MADE FOR BUSINESS 2005 FASHION SHOWS12.45 – 2pm Broadgate Arena at Liverpool Street Station