Blast

PROJECT BRIEF

Create an young energy drink brand, packaging and communication strategy.

TARGET AUDIENCE

16-28 years old, students, young workers, and nightlife lovers.

THE SOLUTION

Come up with a visually interesting concept that competes with the very established brands in the market, make it obvious that it is actually an ENERGY drink, not just a fun sweet social beverage.

LOGO & ICONOGRAPHY

The Blast logo is pretty basic, it was conceived with the old logomasters principles in mind, it is a big bold shape that everyone could recognize, but it is not just a shape, it is also a number of symbolisms and values that the buyer gets accustomed to, and that is primarily what makes a brand timeless.

SYMBOLISM

EXPLOSION AND HEAT

Abstract top view of an explosion, heat evolution effect colors. Stands for the explosive and instant energy blast of the drink.

ENERGY: THE SUN

Basic round shape that suggests an iconic representation of the sun, the most important source of energy of the earth, also the center of the solar system, huge symbolism for an energy drink.

BULLSEYE SYMBOL

Hitting the bullseye basically means attaining success, also symbolizes precision and alertness which connects with the product.

SITUATIONAL USAGE

A logo should always work in black and white or on different backgrounds, it could be useful for newspaper use, engraving and embossing, fax, and print. The blast logo is designed to be primarily used on a black background, but for print use, the white background option is prefered, for fax and other administrative situations, the logo may be used without the logosymbol.

COLORS:

Orange is the color of dynamism, youth and energy. It is the primary color and should be used for headlines and highlighting

White is the secondary and main body text color, stands out easily and amplifies all the colors around it. White also symbolizes new beginnings and openness

Black is the background color, goes well with the nightlife theme, conveys elegance, it also means power and control, it is also a very sexy color and contrastes well with our other colors

TYPOGRAPHY

Really simple and coherent typography work, Klavika is a very modern font widely used on social sites, it was the main facebook font a few years ago and still retains the social values it has. The secondary typeface is Battersea which is very neutral and muted, works just well in big blocks of text

PACKAGING AND STATIONERY

The packaging has been built to be recognizable in its nature with only visual cues. One of our best benchmarks was the Burn brand, and we indeed followed the same color shapes for the packaging, the average consumer always makes the connection and identifies the nature of our can, even if it is not in the right spot/fridge. The other designs feature some usages and applications of the brand identity