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My name is Linda Odubayo Thompson, A.K.A. Goldilocks. I am a Certified SEO Copywriter/Website usability Specialist and I would like to share with you my 7 step process for writing SEO Optimized copy for Online Articles and Web Pages.

This proven formula results in highly persuasive pages that are written first and foremost for human readers, your prospects.

The secondary focus should be on the search engines like Google who need you to send certain information to them so that they will find your individual Articles and Web Pages.

So the bottom line is that each one of these Pages must be SEO Optimized and have some HTML coding attached so that Google sees all your great stuff when you publish them Online.

The copy that I will be creating for you is written in a tone that I call “Business Conversational.” The best way to engage your readers is to speak to them on every Web Page as if you are having a face-to-face meeting or phone chat. People will like being part of the action, not just as an outsider looking in.

Okay, let’s see the steps that Goldilocks follows to get it all done for you…

STEP 1: Keyword Research

Visitors land on your Web Pages usually by entering words or phrases into the search box on Google or other search engines.

So, Goldilocks needs to determine what specific combinations of words people are most likely to use when searching and that will be different from company to company and their industry focus. There are several Online applications that come into play to do the research and create a master list of possibilities for you to consider.

STEP 2: Keyword Selection

From the list of Keywords developed in Step 1, one or two words or phrases are selected for each Web Page or Article that needs to be SEO Optimized. They should be ones that closely relate to the topic covered in the copy on that Page.

STEP 3: Write Persuasive or Informational Copy for a Given Page

At this point, a Page is crafted using that main Keyword/Phrase that speaks to your target audience in the language they would probably use. The main focus is on how to engage your readers, not on how to make the search engines happy. Later in Step 5 is when it’s all about them, one hundred percent!

Goldilocks recommends to her clients that the Keywords or Phrases that have been selected should be placed on your Web Page in the following locations…

Headline

First line of the body copy

Last line of the Web Page or Article copy

Within the paragraphs of the body text, making sure that their placement does not interfere with the natural flow of the content being delivered.

STEP 4: Adding More Keywords/Phrases to the Copy

Yes, Goldilocks hears you! …

You want to add more Keywords or Phrases to your Web Page being developed (those your visitors may have likely entered in the box on the search engines.)

It is recommended that no more than one or two additional Key words should be added into the mix, again being careful not to overload the copy confusing your readers and sacrificing content clarity.

STEP 5: Write Three Types of Metatags

As promised, now is the time to focus on the crucial HTML Coding in the background of each new Page that has been created. Just as a reminder, without it the search engines have no way of finding your digital presence as they crawl around the cluttered Web.

Up until this point, the focus has been on making your copy Customer-Centric/Reader-Centric copy. Now it is time to change direction and see how the search engines find your Web Pages.

There are three types of Metatags and each one has a different function.

Title Tag

This should be the same or similar to your Headline or Article/Page Title being written. It is also the first line that you see on the results page of any search that you do on Google or other search engines. It is by far the most important type of Metatag.

Many will argue about the length of this Title and how many words it should contain…

Goldilocks has found that five to seven words should be enough with a total of 50-55 letters, numbers and spaces being considered. Also the main Keyword/Phrase should appear as close as possible to the start of the Headline/Meta Title.

For example, instead of writing the Headline/Meta Title…

Linda Odubayo Thompson, Freelance Certified SEO Copywriter

A better phrasing would be…

Freelance Certified SEO Copywriter, Linda Odubayo Thompson

Description Metatag

Below the Title of any given search engine result is the URL of your Web Page being displayed. Immediately following that is the description of what your visitors are likely to learn on that specific Page.

Here again, there are differing opinions about character length, and Goldilocks tends to recommend using 160 as a conservative number.

The bottom line here is that Google or any other search engine will decide how much of the Meta Description Tag it wishes to display. What Goldilocks has advised her clients to do about this is for her to examine Google’s word choice for this blurb and work to tweak the copy to see if the search engine likes the updated verbiage.

Keyword Metatag

All Keywords or Phrases used in your copy will be coded in HTML by your Web Designer

When search engines like Google crawl around the Web, they will encounter these three types of Tags for each page and decide how to rank it on their engines.

STEP 6: Publish/Post the Page and Track Performance

Once your new Article or Web Page has been published, you need to track its performance in order to judge whether changes need to be made to the copy.

Many times Goldilocks has been hired to monitor this situation and will tweak the content in order to achieve better rankings.

Some of the questions that you should be thinking about when monitoring these new Pages …

How many visitors land on specific pages each day, week, or month?

How long do they remain there?

Do they follow any of your Calls-To-Action (CTAs) described on that page?

There are many different companies out there offering Web analytics packages. It is important to decide which product fits the needs of your company.

The most important metric is where your specific Page ranks on Google for the Keywords which we have selected to feature.

STEP 7: Continuous Monitoring Page Performance and Tweak Copy

Goldilocks is not finished with her work quite yet. She will be right there with you, holding your hand, looking at the performance of your new Web Page. If it is not ranking in the top 5 to 10 search results, she will work with you to tweak the copy and retest the performance.