It's Time for Business

Today, courage shows up when the leader is willing to make the very difficult decisions of how to cut back on expenses and which cost categories to retain. It also presents itself in the form of the person willing to be somewhat contrarian and creative.

The contrarian leader is the one who looks for ways to increase market share while others are hunkering down. The successful leader seeks out ways to expand their brand without having to spend additional (and now limited) capital.

Therefore, it is time for business now because it is the perfect time to extend your brand and to set the stage for significant growth in the future.

At this time of the year businesses are writing their business plan. Review what worked last year and what didn't unless people track their numbers they do not know what their return on investment was. It is this that will help them ride out this economic turn down. Otherwise they are wasting both their time and money.

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