A new social and digital campaign using images of Megan on the trails will deliver the message that The Great Rides are suitable for all ages, cycling tastes and levels.

Tourism New Zealand Director of Marketing Andrew Fraser says it’s exciting to welcome Megan Gale as a new cycling ambassador as we make a big play to target Australian cyclists.

“We know from past experience of working with celebrities like Phil Keoghan and China’s Huang Lei, that their influence through popular culture, particularly social media, is enormous.

“Megan’s influence and family connection to New Zealand will no doubt increase awareness and preference for New Zealand as a world-class cycling destination.”

Megan Gale is one of Australia’s most highly regarded talents with a career spanning over two decades. Her experience spans multiple business endeavours, including a swim and homewares designer and her latest role in award-winning action blockbusterMad Max: Fury Road.

“New Zealand is in my blood - my mother is part Māori so my connection to New Zealand has always been strong and the opportunity to promote New Zealand as a destination and its Great Rides is incredibly exciting.

“I love cycling for both fitness and relaxation so combining it with travel is the perfect mix. The best part is you can explore the country from an entirely different angle – it’s like riding through a postcard,” said Megan.

Cycling has been identified by Tourism New Zealand as a key special interest activity to help drive higher value and seasonal visitors to New Zealand during autumn and spring.

“Holiday visitors that participate in cycling spend more and stay longer than average visitors – a core focus of our activity to drive value to the New Zealand tourism industry and wider economy,” says Andrew.

The New Zealand Government and local communities are committed to developing the Great Rides -investing $80 million last year alone into developing The NZCT for both experienced and leisure cyclists.