You can also watch this episode on Vimeo or blip.tv and download and sync all episodes to your iPod, iPhone or iPad by subscribing for free to Co-Tee TV in the iTunes Store.

Coty’s Thoughts:

Knight: Headphones by Modus Collection.Pros: There is definitely a lot to like about this particular T-Shirt from Modus Collection. First of all, I think it is the strongest design of the six T-Shirts in the fall 2010 collection. The T-Shirt itself is a 50% cotton/50% polyester blend and is very soft, however, I wish they would mention what type of T-Shirt blank was used. I love that the tee is tagless and instead features a screenprinted neck label instead. Another great feature of Knight: Headphones is the custom embroidered tag on the lower left seam of the T-Shirt featuring the Modus Collection logo. Finally, I should note that the T-Shirt is shipped in a separate sealed plastic bag to protect the tee during shipment. Also, Modus Collection uses custom mailers which provides a nice professional touch. I’d also like to note that I was rather impressed with the various promo shots featuring the different Modus Collection T-Shirts. A lot of times, product shots are an after thought. That’s not the case here, they obviously put thought into selecting models and backgrounds, I just wish other brands would do the same.

Suggestions: My biggest concern when it comes to the current crop of Modus Collection T-Shirts is the price of the product. I feel as if Modus Collection is marketing their tees as a premium product (which is fine and other indie brands definitely do this as well) and the price point definitely reflects that. Despite this, I feel the price point is a bit much. I should note that there is nothing wrong with a high price point and in fact I have reviewed tees that are priced above $30, $40 and even $50. However, if you do have a high price point, you better impress. At this price point ($38), I would have expected a custom cut T-Shirt, intricate packaging, and even custom hangtags. I think that the background story and theme of the line is great, but, I think they either need to 1. drop the price a little, or 2. provide a more premium experience so that buyers feel as if they are getting their money’s worth. Some examples that I can point to that offered me a wow moment when opening the product include Maiden Voyage, Excess Is OK and Fur Face Boy. Each of these brands sell their T-Shirts at a premium price, but the difference is that when I received these products I actually felt as if I was opening a premium product. Having said that, my biggest suggestion would be to 1. improve on customer experience.

The Doctor Is In by Doctor Hazmat.Pros: Doctor Hazmat fans, we are back with the third and final Doctor Hazmat T-Shirt! The great thing about the Doctor Hazmat line is the cohesiveness. I love how he had a theme and stuck with it. Collectively, all three designs work together. Nothing feels fragmented or oddly placed with Doctor Hazmat, it just works. In the future, I’d like to see the brand step it up in other aspects such as packaging. I think some great things can be done with this science/mac scientist theme and Docotor Hazmat is definitely moving in the right direction. Now go buy some Doctor Hazmat T-Shirts while you still can!