After 15 Years of Influencing Streetwear

When one door closes, another one opens…

With the new year, I am making a big change. I am bringing the Benny Gold brand back to its original roots as a personal design project. The brand was never meant to get as big as it did. I am thankful for the journey that it took me on but it is time to make a change.

Benny Gold’s story is as streetwear as it gets. From growing up on an isolated Key West island drawing and skating with friends, to attending Savannah College of Art and Design, to moving out west to pursue graphic design and later creating his own namesake brand; this episode is about hard work, acting on impulse and making meaningful connections as means to entrepreneurial success. Listen in as the accomplished creative takes a deep dive into the progression of his career, including the time he approached his hero, Keith Hufnagel, a moment that changed his life forever.

Before getting slapped with a cease and desist in 2011 over MLB licensing issues, the "Doughboy B" was our most popular and iconic hat design. But the legal pressure forced me to put our remaining inventory into storage where they have sat ever since — until now. It’s time to move that “dough” people! This Black Friday we are breaking them out and making them available for 1 day only. See you then — 968 Valencia Street.

Business of HYPE is a weekly podcast series brought to you by HYPEBEAST Radio and hosted by jeffstaple. It’s a show about creatives, brand-builders and entrepreneurs and the realities behind the dreams they’ve built. On this week’s special live episode, Jeff hosts a panel discussion with designer Benny Gold, Boss Babe founder Natalie Ellis and dancer/founder of Bravado Dancewear Dusty Button at the WeWork Creator Awards in San Francisco, California.

Thanks to everyone who came out to our first shop talk. It was super inspiring to hear about Erik’s journey and a great way to kick off this new venture. If you weren’t able to be there in person or just want to relive the awesomeness, subscribe to our patreon page and be part of the journey

I hope you are enjoying your Memorial Day Weekend! It's a time to honor our country and leisure. In honor of the holiday, we are offering you 25% OFF sale on all our product for ONE DAY ONLY! Use the code: MEMORIAL by Monday 5/27 at midnight pst.

Triple needle construction makes our premium USA made denim jacket three times tougher than the rest — a true heritage piece. We are closing pre-orders in just two days so order now before it’s too late!

I am proud to announce the launch of our new USA Made Premium Collection. Available exclusively through our SF flagship store, we’ve created this collection in honor of American ingenuity and craftsmanship — using only the finest materials and construction possible. We feel there’s no better way to kick off this exciting new collection than with our first issue, a classic stonewashed denim jacket. As a THANK YOU for supporting the initial launch of the collection I am offering you a chance to SAVE 20% on all pre-orders.

I know how fortunate I am to be able to do what I love for a living and support my family as a creative. It’s no easy task especially today in a world where everyone expects everything for free. I am now feeling compelled to help the next generation of creative thinkers on their journeys toward creative fulfillment. Today I am launching a subscription service through Patreon that will allow me to bring you into the fold by...