LONDON – Today’s service providers are striving to differentiate themselves within this expanding competitive landscape by searching for ways to brand and bundle new services, achieve operational cost reductions, and strategically position themselves in relation to their competition. Thus, many service providers are looking to Next Generation Network (NGN) services as a means to attract and/or retain the most lucrative customers. However, the path towards achieving the ideal NGN is thorny, with the most critical challenge faced by operators being optimizing their OSS and BSS platforms, systems, and processes.