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Tag Archives: social media

You can't throw a stone without hitting an article praising social media. While I really enjoy certain aspects of social media it doesn't seem like it would be a very effective marketing tool. Just looking at my own history how many times have I seen a tweet and then pulled out the credit card? I don't know if I ever have. Are other people that much more wiling to buy stuff based off random links they see on social media? Maybe.

Last Thursday I announced the WooCommerce Cookbook on my blog and via social media. The goal of course was to let people know that my book was finally released and that they can go to the publisher's site or Amazon to buy it. I thought this would be the perfect situation to experiment on how effective social media can be.

You can find a gazillion social media sharing plugins for WordPress. Unfortunately not all of them work very well with WooCommerce. Some of them don't work at all, others put the icons in the wrong part of the page, or they put them on the page multiple times. As a store owner this can be a bit frustrating. Luckily one of my favorite plugins, Jetpack, has some pretty great social media sharing built it and with a little tweak we can make it look beautiful on product pages.