Just 17% of Digital Teams Are ‘Very Prepared’ to Support Store Reopenings

Shoe Carnival already has reopened nearly half of its 390 stores, but vice president Kent Zimmerman says it's the duty of the digital team to get consumers up to speed on how to stay safe while shopping.

CREDIT: JJava Designs/Shutterstock

Stores are opening but will consumers return? Join
Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

Even as retailers are likely to start reopening stores again in the coming weeks depending on state recommendations, there is a sense among apparel merchants that the road back to recovery will be a long one that stretches deep into 2021. In fact, as many as 27 percent of apparel retailers don’t foresee sales recovering…

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