Advances in technology and the accompanying explosive growth in data are empowering global consumers like never before. To compete in this new era, insurers must understand how consumers make purchasing decisions and what factors influence their choices.

Voice of the customer – time for insurers to rethink their relationships is our groundbreaking global insurance consumer survey. Our research tells us that if you think you know what customers want from insurers, it’s time to think again.

The proliferation of big data, faster computers and innovation in analytics have opened new opportunities for insurers to better understand the past, control the present and confidently embrace new opportunities in the future. This paper explores how insurance companies can apply whole-brain analytics to solve business problems and find new areas of value.

In a recent worldwide survey, we explored what drives consumer behavior across the entire customer life cycle. Discover the underlying themes our research revealed and why delivering a customer-centric experience is what will define the insurer of the future.

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