Search by Job Title

Social Media ManagerGilt Groupe

THIS JOB HAS EXPIRED

Gilt City is seeking an end-to-end owner of our social media channels. Day-to-day responsibilities include: managing our social communities (primarily Facebook, Pinterest, Twitter), conceiving and executing innovative campaigns and partnerships with these platforms, working cross-channel to integrate social throughout the customer touch points, develop and execute member acquisition campaigns on paid social media channels (Facebook marketplace ads, promoted posts) and compiling weekly reporting to measure the growth and impact of our social platforms.

Responsibilities:

Content and Community Management
Develop a proactive content calendar that aligns and supports the overall marketing communication strategy
Publish daily posts to Facebook, Twitter, and Pinterest communities (per the content calendar)
Reactively respond and engage in conversations with our members across our social channels
Partner with internal and external experts to create, produce, and distribute engaging and immersive content for our members on a regular basis (internal content, user-generated, etc.)
Project manage large- and small-scale initiatives to support Gilt City?s social media strategy (sweepstakes, social referral)
Administer Facebook creative, manage tab features/functionality, and create/monitor Wall posts
Partner with Customer Service to ensure that daily customer communications are dealt with properly

Platform Development
Work with cross-functional teams to identify social media integration opportunities throughout the customer experience
Build and grow direct relationships with our key social media partners, specifically Pinterest and Facebook, with the goal of scoping and executing new partnership opportunities

Paid Social Media Management
Work with Marketing Acquisition team and external partners to develop, execute and manage member acquisition campaigns on paid social media channels

Reporting activities
Compile weekly dashboard that measures the growth of our major social platforms
Develop and maintain reporting across social channels to understand ROI and growth opportunities
Proactively communicate issues, opportunities and insights to the team

Qualifications and Experience:
4+ years of experience in social media; experience with local experience sites a strong plus
Understanding of the digital and social media universe, with a deep understanding of Facebook, Pinterest and Twitter
Excellent written and verbal communication skills
Strategic thinker and self-starter, specifically in identifying innovative partnership opportunities with our social media platforms
Strong execution skills, both cross-team and with third parties
Strong analytical skills, particularly comfortable with numbers and drawing insights from data
Ability to work individually on a project or in a team environment
Ability to communicate results to team and management and to thrive in a fast paced environment