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Sometimes ‘Crazy’ Gets the Job Done

Two years ago when I launched a campaign to protect the Ross Sea in Antarctica, the Daily Telegraph called me crazy.

“Pugh is like a detective that has been given 24 hours before he gets taken off the case,” the paper said. Adding, “His idea is so crazy it might just work.”

The crazy idea was that I would undertake a series of swims in the sub-zero waters of the Ross Sea to highlight their importance, and then try and persuade Russia to back the formation of a Marine Protected Area there – even though they had blocked the proposal at CCAMLR (The Commission for the Conservation of Antarctic Marine Living Resources) on five occasions.