marketing trends

This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts.

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No matter what industry you’re in or role you have, we
all share a universal interest in trends. As marketers,
we look to Google Trends to understand what keywords
and search terms are most popular; we look for trending
hashtags and conversations on social to inform the
content we put out; and we put “Trends” sessions on our
agendas at conferences because we know they’ll draw
an audience. We’ve tapped into this almost universal desire
to understand what the masses are doing.

The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
What strategies and approaches set leaders apart from the rest
Where companies in your industry are investing
The four steps for digital transformation

The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
What strategies and approaches set leaders apart from the rest
Where companies in your industry are investing
The four steps for digital transformation

The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
What strategies and approaches set leaders apart from the rest
Where companies in your industry are investing
The four steps for digital transformation

The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
• What strategies and approaches set leaders apart from the rest
• Where companies in your industry are investing
• The four steps for digital transformation

See your peers' biggest priorities, most important KPIs, and marketing spending for mobile devices and experiences.
WHY SHOULD THE TARGET AUDIENCE CARE?
Between September and October 2017, Adobe surveyed close to 500 marketers and IT professionals to explore current mobile trends and priorities, get a glimpse of where they're going with their mobile efforts, and learn what the most advanced organizations are doing to create the next wave of transformative mobile experiences. Read our findings and see how mature your mobile strategies are in comparison to your peers'.

2017 Trends in Financial Services and Insurance: Customer is Priority
The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach.
The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI.
Read this report and find out:
How data and personalization drive digital transformation
How fintech is leading the FSI chase
Tips to help future-proof your FSI business

Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance
Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on:
– General trends in retail banking, investment banking, and insurance
– Internal structures their companies are using to execute digital transformation
– The biggest threats/disruptions in the industry
– The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just
on customer retention)
– Main sources of sales and leads (digital + mobile are steadily increasing sources)
– Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics)
– Use of the cloud and AI to automate analysis and marketing
– The importance of multichannel personalization
– Innovation in the types/formats of products/services provided (leaders are focusing on i

See what they’re doing. Adjust what you’re doing.
The companies that are succeeding today are the ones that go beyond their products and services and created exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
- What strategies and approaches set leaders apart from the rest
- Where companies in your industry are investing
- The four steps for digital transformation

"Quite a lot has happened since the first edition of The Future of Event Marketing.
The second edition of The Future of Event Marketing will help you navigate through the overarching trends in our industry today.
We are introducing a new wealth of quantitative and qualitative research as well as an update on our tools section, looking back at what is still relevant in 2019 and what will be relevant going forward.
Download the latest guide today!"

"Quite a lot has happened since the first edition of The Future of Event Marketing.
The second edition of The Future of Event Marketing will help you navigate through the overarching trends in our industry today.
We are introducing a new wealth of quantitative and qualitative research as well as an update on our tools section, looking back at what is still relevant in 2019 and what will be relevant going forward.
Download the latest guide today!"

Social media is rising beyond just likes and retweets. Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.

The 2015 Digital Trends report, published by Econsultancy in partnership with Adobe explores different new digital trends such as customer experience, CX and content marketing, data-driven business, targeting and personalisation, mobile, cross-channel marketing and content optimisation.

Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.

Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.

Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.