Yahoo logo

September 6, 2013

I’m so glad Ghost Month is over. I never even knew it existed. But because of the new things I’m doing, I was made aware of it. I was told not to start anything new, sign contracts, or build anything during Ghost Month. Well, I broke all the rules and did all that. And I’m still alive. And hopefully my projects are all successful.

Yahoo! did the same thing. Is it just a coincidence, or did Yahoo! purposely use Ghost Month to tease and try out 30 different logos every day? Those were cringe worthy days, I tell ya. Then on the last day of the dreadful Ghost Month, September 4th – they unveiled the new Yahoo! logo.

It’s a bit more precise, without looking the quirk. There’s still a yodel in the end, so the playfulness is still there. I like that there are no real straight lines. As Yahoo! CEO Marissa Meyer puts it – “straight lines don’t exist in the human form and are extremely rare in nature,” explaining all the slight curves.

It’s the first time Yahoo! updated it’s look in 18 years. I guess change was inevitable. I will miss the serifs and chubbiness of the old Yahoo! but I think this one isn’t so bad. It could have been worse, if you remember those 30 days. I don’t know if I like this, but I don’t hate it.

Be like Yahoo! CEO Marissa Meyer and geek out on every detail of the logo here.