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Logo. Corporate Style. Brand book.

Logo.

Logo is an identification tool which gives an opportunity to distinguish your company from competitive ones, pass on a signal or a message to a customer, and create some image or impression about the brand. This is an original inscription, image of the full or contracted name of the company or goods whose task is to make the image of the company more memorable.

Logo is a “face” of the company. Logo is designed to attract attention to the company, its goods and services. Logo is the beginning of the corporate style development. All the stylistic elements (color layout, fonts, and graphic materials) will be further used to develop a corporate style.

Functions of a Logo:

Distinctive.

Logo gives an opportunity to distinguish a product, service or company from other producers and competitors.

Guarantee.

Logo is a distinctive guarantee of the product quality.

Aesthetic.

Professionally designed logo increases the aesthetic value of a product it is placed on. Logo often serves as an element of a product design.

Advertizing.

Logo is an advertisement of goods and services the company offers and directly takes part in the development of the image of the company.

Main characteristics of a logo.

—Uniqueness is one of the most important criteria of a logo. When choosing a logo design, try to find the one which stands out from others. It should attract the attention and let eyes linger on it.

—Universal nature: logo should look presentable both full and small size. In this case it will be possible to use it on advertizing products of different format, appearance and purpose: from outdoor advertizing to a gift pen.

—Associativity is responsible for emotions and associations of consumers your logo causes on a subconscious level.

—Simplicity: logo should be simple to perceive, original in its design but still definitely meet objectives of how the company positions itself in its marketing strategy.

—Beauty: logo should be bright and clear. This is almost the only symbol which will reflect the company’s policy, objectives and ideas during its existence. Make sure you really like the design of the logo before you choose it.

—Laconism is another indispensable part of a good logo. It is recommended to avoid too many small and insignificant details. If you follow this tip, a logo will be easy to recognize and remember.

Designing a logo is a hard task. Be serious about the creation of the main element of your image and your expenses will pay off. Trust the design and creation of a logo to real experts.

Order a logo with the Synergetica Company and we will suggest a creative solution in the shortest possible time.

Corporate Style.

Corporate Style is the combination of color, graphic, verbal, typographic and design elements which provide:

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visual and conceptual unity of goods.

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visual and conceptual unity of the information the company promotes.

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unity of inner and outer image.

The purpose of a corporate style development is to create a tool which gives an opportunity to fix in minds of consumers some positive emotions dealing with the quality level of products, their irreproachability and high level of service. Corporate style gives an opportunity to make company and its products easily recognizable.

What is a corporate style for a company:

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This is a “face” of the company,

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This is a means to create the image of the company,

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This is a unique character of the company,

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This is a philosophy of the company,

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This is an advantage over a competitor,

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This is a "packing" of a company and its "dress suit".

Elements of corporate style:

Identification.

By means of individuality and unity of graphic constants your company distinguishes from competitors, becomes recognizable and easily memorized. If you are the first to be recognized, then when someone chooses a partner you have more chances to succeed. High recognizability reduces the costs spent on advertizing because advertizing becomes ten times more efficient.

Trust.

Harmonious and competently developed corporate style will inspire confidence in your customers and partners. If the quality of a product or service satisfies the consumer, they will trust the quality of other products of the company.

Advertizing.

Corporate style raises the effectiveness of advertizing.

The Synergetica Company offers the services to develop a corporate style for companies taking into account the requirements of a customer.

When creating a corporate style, we develop:

Logo.

Corporate color.

Corporate fonts.

Corporate forms.

Corporate price-list.

Business cards (corporate and personal).

Envelopes.

Corporate folders.

etc.

Brand book.

Brand book is a set of rules, regulations and terms of how to use a corporate style.

Development of a corporate style is also included:

Logo.

Corporate color.

Corporate fonts.

Corporate forms.

Corporate price-list.

Business cards (corporate and personal).

Envelopes.

Corporate folders.

+ Design of the complete packet of documents the company may need.

Brand book is a great opportunity for companies to guarantee the correlation between image and positioning of the brand – all the products of a trading mark will have the same style and express the same idea.

The Synergetica Company offers the services of a brand book development for companies taking into account all the necessary requirements of a customer.