Uniworld Aims to Attract Millennials with ‘U by Uniworld’ Brand

A very important precedent has been established in the cruise industry by Uniworld Boutique River Cruise Collection as it aims to attract millennials and Gen Xers – younger travelers in their 20s, 30s and 40s – with its ‘U by Uniworld’ brand. This innovative venture is poised to deliver more immersive and experiential itineraries, fewer inclusions and longer stays in each destination. With its contemporary feel aboard elegant vessels, luxury décor and white glove butler service, expect the same superb quality of authenticity and personalization in a more vibrant atmosphere.

Everything from cocktail mixologists, international DJs, communal tables for dining and new culinary programs will be introduced on board the 116-passenger sister ships, River Baroness and River Ambassador. These ships will be renovated and dedicated to the new ‘U by Uniworld’ brand in the upcoming year. While onshore, guests will connect with locals, dine and drink at bars, and party throughout the night with carefully curated excursions and adventures. Pricing for ‘U by Uniworld’ is expected to be lower than the cruise line’s main brand.

Bookings will be available starting March 2017, and sailings will begin in early 2018. Join Uniworld’s crowd-sourcing social media campaign and chime in with suggestions on brand development through Twitter, Instagram and Facebook.

Check back with The Cruise Web for itinerary details and get ready to experience the pulse of Europe with ‘U by Uniworld’.