Selected mobile phone users on the Telstra Next G network will be able to use their handset cameras to scan specially-designed barcodes on posters, LCD screens and in magazines to connect directly to third-party websites such as KFC and Pizza Hut, in a trial announced today by the telco.

"Consumers will have fast one click access to mobile websites, rich streaming media from Bigpond and Foxtel, location based services and localised information from Sensis, all on Australia's fastest and largest Next G network," said Telstra group marketing director, consumer marketing and channels, David Moffatt.

This new technology from Telstra and Sensis will allow advertisers to place codes on billboards, magazines, newspapers, posters or even T-shirts. My making traditional advertising media interactive, mobile codes are also a great way for advertisers to engage in a two-way dialogue with consumers," said Sensis general manager mobiles, Amanda Brook.