Surf City USA Ambassador Program

The Huntington Beach Ambassador Program began in July 2014 as a 10-week pilot program in Downtown Huntington Beach and has proven to be a valuable resource for downtown business owners and patrons. Designed to provide hospitality on the streets and improve public safety perception, the program is a public-private partnership with Visit Huntington Beach, the Downtown Business Improvement District, and the City of Huntington Beach.

Administered by Visit Huntington Beach, the program provides an Ambassador in Downtown Huntington Beach 365 days of the year. Ambassadors answer visitor questions and act as eyes and ears to improve public safety. While on duty, Ambassadors can also escort downtown employees to their cars upon request.

Current Ambassador Program hours are 12 pm to 5 pm on weekdays and 11 am to 6 pm on weekends, except on Tuesday when hours are 1 pm to 9 pm to support Surf City Nights.