Compare Part time Course Studies in Merchandising 2017

Law courses are intended to be taken by those wishing to further their personal development. Whether you take the courses in a classroom or online, there are a variety of specialized study areas. Some of these include regulatory theory, commercial law and intellectual property.

Merchandising refers to the art of displaying and packaging products so they sell more effectively. This involves market research, planning and proper promotion. In the world of fashion, designers and retailers must understand what their target markets need and how to give it to them.

Merchandising

Location

Location

Study type

Study type

Part time

Pace

Polimoda, International Institute Fashion Design & Marketing

CampusPart time1 monthMarch 2017ItalyFlorence

This course presents the figure of the marketing manager - the one who knows about the fashion product, how to merchandise it and how to find a unique market space in a scenario where overabundance has completely changed consumer habits.
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Best Part time Course Studies in Merchandising 2017. This course presents the figure of the marketing manager - the one who knows about the fashion product, how to merchandise it and how to find a unique market space in a scenario where overabundance has completely changed consumer habits.
The study plan features: Contemporary Fashion (system, trade fairs, designers, brands), Craft to Business (operations for textile, knitwear and leather goods), Fashion Development (design concept, 3D techniques and product development), Fashion Merchandising (collection and line planning, product industrialisation), Fashion Marketing (consumer behaviour, market attractiveness and benchmarking).
Opportunities included are a visit to both the Gucci and Ferragamo museums, attending a lecture given by an industry expert, your own project and an individual meeting to help you ascertain your potential skills and inform you of further study possibilities.
Fashion Marketing and Merchandising is the ideal start to a career in fashion and leads perfectly into either the four-year undergraduate in Fashion Management or the nine-month master in Fashion Merchandising & Buying.
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IED – Istituto Europeo di Design Sao Paulo

Campus184 hoursApril 2017BrazilSão Paulo

The course provides a comprehensive understanding of this profession, the market has prompted due to the development of distribution channels, changing consumer habits and the segmentation / retail specification.
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THIS PROGRAM IS IN PORTUGUESE Taught
The course provides a comprehensive understanding of this profession, the market has prompted due to the development of distribution channels, changing consumer habits and the segmentation / retail specification.
Duration: 184 hours
Home: October / 2015
End: October / 2016
Module in IED São Paulo: 144 hours Days: Saturdays and Sundays - from 9am to 12pm and from 14h to 17h The syllabus is distributed in the modules described below.
International Module: 40 hours
ABOUT THE COURSE
The course One Year in Retail Design & Visual Merchandising (VM) at the Istituto Europeo di Design - IED São Paulo offers a broad understanding of the profession, the market has prompted due to the development of distribution channels, changing consumer habits and the segmentation / retail specification.
The course is guided by three fundamental principles: creativity, strategy and dynamism. The curriculum will address subjects ranging talk about retail design, visual merchandising, consumer behavior, branding, showcase, product exhibition and others.
The student will develop the project of a store, taking into account the product, branding, consumer profiles, technology, and specific exercises to create thematic, furniture shop windows and displays for specific products.
In addition to lectures, workshops will be offered at partner stores FDI for practical application of the content.
TARGET AUDIENCE
The course of Retail Design & Visual Merchandising was thought mainly in retail professionals seeking improvement in the profession. It is designed to provide technical, artistic and intellectual support to architects, interior designers, the decorators, the product and fashion designers, advertisers, professionals in the retail area and other interested parties.
GOAL
The goal is to bring the student what's Retail Design and Visual Merchandising, their differences and complementarities, fields, importance this part to the strategies in retail and creating a strong visual identity that will stand out in the market.
Be attentive to the needs, wants and expectations of your customer is present and important every minute. Meeting this demand is not just to prepare a beautiful showcase and an excellent interior design to the shop, but converge marketing strategies, forecasting of socio behavioral trends, logistics of goods, among other techniques, to achieve a single result: customer loyalty the client and conversion into sales.
COURSE PROGRAM
Marketing & Branding in Retail Design
Consumer and Market
Coolhunting RD and VM
Storytelling
Visual Merchandising Concept
Store Design
Music Branding
Fragance Branding
Design Thinking
Psychology of consumption + Neuromarketing
Final design of Retail Design
Photo related to the work done by the students of IED São Paulo: Luciana Nakao, Maria Julia Dodi Cabianca, Sarah Soler, Soraia Maria da Silva
MINIMUM QUORUM
The formation of classes and the beginning of the courses depend on quorum, to ensure the best experience for all participants.
The IED SP reserves the right to postpone or cancel the course if you do not get a quorum.
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LaSalle College Vancouver

Campus1 yearSeptember 2017CanadaVancouver

If you are business-savvy, have a passion for fashion and a creative mind, the Fashion Merchandising Program will take your talent to the next level.
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Best Part time Course Studies in Merchandising 2017. Course: Fashion Merchandising
Fashion constitutes a multi-billion dollar industry and spans out across the four corners of the globe. If you are business-savvy, have a passion for fashion and a creative mind, the Fashion Merchandising Program will take your talent to the next level. From the local to the international arena, fashion merchandisers work for apparel retailers or wholesalers to develop, analyze and implement effective fashion marketing strategies.
Graduates of this program not only buy, sell and promote fashion products but also grasp the fundamentals of the fashion industry, manipulate current computer software applications used in the field and produce professional visual displays.
COURSE OBJECTIVES
Produce professional visual displays of fashion products;
Develop, analyze and implement effective marketing strategies;
Forecast styles and trends;
Evaluate target market needs;
Buy, sell, promote and distribute fashion products;
Plan, manage and promote a fashion show;
Manage an operating budget.
PROSPECTIVE STUDENT PROFILE
Business savvy;
Great communication skills;
Passion for hands-on work and the creative process.
ELIGIBILITY CRITERIA
To be considered for admission to a program leading to a diploma, you must meet one of the following
criteria:
Be 19 years of age or High School graduate;
Working knowledge of the English language;
Passionate about fashion and trends;
Have an Interview with an Admissions Representative.
CAREER POSSIBILITIES
As a graduate, you could find work with organizations that specialize in retail, as a Fashion Stylist Retail Buyer, Visual Merchandiser Fashion Importer, Store Planner, Fashion Marketing Supervisor Fashion Show Coordinator, Wholesale Agent or as a Fashion Promotion Events Coordinator.
BE A STUDENT FOR A DAY
Come spend the day with our students and teachers. This is a unique opportunity to help you make a better choice about your education. It’s free of charge with no future obligations!
PROGRAM LENGTH
One year (three 15-week semesters). 20 hours per week. Total of 900 hours.
SOFTWARE
Adobe Creative Suite
DIPLOMA
Diploma program
REQUIRED MATERIALS
On the first day of class, the teacher will provide you with a detailed list of the required materials for the semester and then help find the best deals.
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Conde Nast College

Campus4 weeksJuly 2017United KingdomLondon

The Vogue Intensive Summer Course is a four week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those
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The Vogue Intensive Summer Course is a four week programme suitable for students from a wide range of backgrounds, including school leavers and graduates hoping to work in fashion, as well as those who are seeking a new career path.
Course sessions
10 July - 4 August 2017
Course Summary
This course is a concentrated four-week programme that offers a broad introduction to the fashion industry via the lens of British Vogue. As the iconic magazine of every style-conscious generation, this course uses the multifaceted world of Vogue and the wider Condé Nast portfolio (including GQ, Tatler, Love, Glamour, etc.) to give students a unique insight into the fashion industry today.
Although British Vogue acts as the catalyst for a deeper exploration of the world of fashion, this course also draws upon the broader influences that inform this fast-paced and exciting industry. The course will touch on everything from journalism, PR, marketing, advertising, styling, art direction, retail and the international fashion calendar. London provides the backdrop to this intensive study programme, with visits to galleries, events and exhibitions contributing to an exceptional experience.
What better lens than the Condé Nast family of magazines and digital platforms to explore the major themes in fashion? The course is an intensive study programme with classes and activities Monday through Friday, from approximately 10am to 5pm. Lectures delivered by fashion academics will be supplemented by presentations and workshops from Condé Nast staff and leading industry specialists.
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Condé Nast Center of Fashion & Design China

CampusPart time2 weeksNovember 2017ChinaShanghai

This course is intended for professionals working in the fashion and luxury retail industry, with at least five years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising.
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Best Part time Course Studies in Merchandising 2017. ADVANCED VISUAL MERCHANDISING
Mode: Part Time
Language: English
Length: 40 hours (Half a day every day for two weeks)
Date: 2015-11-23 to 2015-12-04
Tuition: 19,650RMB
Application Fee: 200RMB
Introduction
This course is intended for professionals working in the fashion and luxury retail industry, with at least five years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising.
Overview
This accelerated learning experience includes 40 contact hours over two weeks. You will explore all the areas upon which a visual merchandiser can act, from the outside – in the street or in the public spaces of a mall – and within the store. You will analyze the ways in which a brand can visually express its identity and showcase its products in order to attract the attention of the client and to offer an emotionally engaging experience. To help you to achieve this, you will examine design principles in order to understand the different means available to help you to create a brand-specific aesthetic environment and an appropriate scenography for the products.
As you prepare to work as a senior visual merchandiser, you need not only VM techniques but also the ability to bring both an aesthetic and a commercial sense to your work. In order to reinforce this double vision, the course will help you to incorporate sales analysis and an understanding of the brand’s communications strategy into your activity, so that you can contribute fully to the brand’s retail operations.
In addition to expert-led lectures that articulate key principles and best practices, you will participate in regular group workshops and exercises in the Center’s simulation showroom.
By the end of the course, you will have reinforced your existing knowledge of visual merchandising and practiced using new techniques. You will also have developed a more managerial perspective, in order to become a strategic partner to the sales, merchandising and communications teams.
Your Profile
- PROFESSIONAL:
You are a professional with at least five years’ experience as a visual merchandiser for a national or international brand in the fashion and luxury retail sector.
You are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, as well as a field visit and the opportunity to meet with professionals in the sector.
You will Learn
- To create a complete physical expression of the aesthetic personality of a brand
- To offer clients a multi-sensory experience that reinforces their engagement with the brand and its products
- To understand a brand’s commercial strategy and to ensure the store’s alignment with this strategy
- To collaborate with the sales, merchandising and marketing teams
- To manage, train and develop your team
- To apply your years of retail experience and your visual merchandising skills to the demands of a senior management role
Modules
Exterior Signs
Marquees, Banners, Awnings
Walks and Entries
Landscaping
Window Design
Principles of Design
Interior Presentation
Display Design
Color and Lighting Systems
Props, Fixtures and Signage
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Condé Nast Center of Fashion & Design China

CampusPart time6 weeksMarch 2017ChinaShanghai

This course is intended for professionals working in the fashion and luxury retail industry, with at least two years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising.
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INTERMEDIATE VISUAL MERCHANDISING
Mode: Part Time
Language: English
Length: 50 hours (half a day every Saturday and Sunday for 6 weeks)
Date: 2016-03-05 to 2016-04-17
Tuition: 19,650RMB
Application Fee: 200RMB
Introduction
This course is intended for professionals working in the fashion and luxury retail industry, with at least two years of work experience. Its aim is to upgrade and expand your skillset while reinforcing a comprehensive view of visual merchandising.
Overview
This course includes 50 contact hours over six weekends. You already have a minimum of two years’ experience in fashion or luxury retail, and this course will build on your existing knowledge of the principles of the store plan, traffic flow, and other aspects of the practical functioning of retail.
You will define the role and mission of visual merchandising, in order to understand how VM practices support the business objectives of the store. You will analyse the window display cycle to determine the actions to take based on the frequency of rotation. You will learn to use information about the store plan and traffic flow to decide visual merchandising practices for the store. You will examine display principles as a basis for exploring different techniques available to the visual merchandiser in order to create the visual atmosphere that will best reflect your brand’s identity and create an engaging experience for your customer.
In addition to expert-led lectures, you will participate in regular group workshops and exercises in the Center’s simulation showroom.
By the end of the course, you will have reinforced your existing knowledge of visual merchandising, practiced using new techniques, and will have acquired a panoramic understanding of the tools at your disposition to be “best in show”.
Your Profile
- PROFESSIONAL:
You are a professional with a minimum of two years of work experience with a national or international brand in the fashion and luxury retail sector. You may already work as a visual merchandiser or in another function, such as retail sales or merchandising.
You are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, as well as a field visit and the opportunity to meet with professionals in the sector.
You Will Learn
- To perfect your existing skills and knowledge in retail and visual merchandising
- To translate the personality of a brand and the creative concept of each collection into a visual proposal
- To attract and engage a client with a visually and emotionally engaging experience
- To define an aesthetic direction and realize its physical expression
- To refresh this expression through a predetermined calendar in order to maintain client engagement
Modules
Role and Mission of Visual Merchandising
Window Display Cycle
Store Layout and Traffic Flow
Display Principles
Display Techniques
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Condé Nast Center of Fashion & Design China

CampusPart time10 weeksNovember 2017ChinaShanghai

This course is an introduction to visual merchandising, the creative and strategically vital activity of expressing a fashion or luxury brand’s identity in the retail space and of engaging store visitors to convert them into buying customers.
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Best Part time Course Studies in Merchandising 2017. INTRODUCTION TO VISUAL MERCHANDISING
Mode: Part Time
Language: English
Length: 50 hours (5 hours a week for 10 weeks)
Date: 2015-11-17 to 2016-02-04
Tuition: 19,650RMB
Application Fee: 200RMB
Introduction
This course is an introduction to visual merchandising, the creative and strategically vital activity of expressing a fashion or luxury brand’s identity in the retail space and of engaging store visitors to convert them into buying customers. The course aims to give you an understanding of the role of visual merchandising and to familiarize you with the tools and principles necessary to succeed in this activity.
Overview
This course includes 50 contact hours over ten weeks. You will acquire the fundamental principles and objectives of visual merchandising, in order to understand how this activity fits into a brand’s operations. You will explore the main “stages” on which a visual merchandiser operates – the windows, the store layout, and the product display areas. In order to understand how to use these in the most effective way, you will discover the main principles of product display and the ways to use light and color to enhance the visual and overall sensory experience offered to the customer.
In addition to expert-led lectures that articulate key principles and best practices, you will participate in regular group workshops and exercises in the Center’s simulation showroom.
By the end of the course, you will have an essential knowledge of visual merchandising, developed a comprehensive understanding of the VM tools that can help you in your work, and experimented with these tools in order to appropriate them so that you can start operating in this field.
Your Profile
- RECENT GRADUATE:
You are a recent university graduate with a Bachelor’s Degree in fashion, design, art or a related discipline. You are interested in the fashion and luxury industry and eager to understand the possibilities and prospects of a career in visual merchandising.
- PROFESSIONAL:
You are a professional working in the fashion and luxury retail sector, with a national or international brand, or a professional working in another field. You are interested in exploring a career in visual merchandising.
In all cases, you are an ambitious, hardworking, motivated and open-minded individual. You are seeking an innovative and interactive learning experience that combines traditional classes, workshops and group projects, as well as a field visit and the opportunity to meet with professionals in the sector.
You Will Learn
- To understand the principle objectives of visual merchandising
- To create window displays that showcase your brand identity as well as specific products
- To analyze the store layout and traffic flow in a store
- To apply this information to a display plan
- To use tools provided by the brand, such as the VM book
- To create a full sensory experience using color and light
Modules
The Basic Elements of Visual Merchandising
Product Presentation in External Window
How to Read the Store Plans
Visual Merchandising Principles
Product Presentation
Principles of Color
Lighting to Create Mood in Store
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Fashion Retail Academy (FRA)

Campus5 daysMarch 2017United KingdomLondon

This intensive 5 day course will provide you with all the tools necessary to start your own fashion retail business.
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Course: Start Up and Run Your Own Fashion Business
This intensive 5 day course will provide you with all the tools necessary to start your own fashion retail business. The course includes the study of the elements involved in the start up process including; brand positioning, shop and stock selection, finance and forecasting, market research, and display and customer service. The course will provide a clear insight into all aspects of running a bricks and mortar or online retail business and a step by step guide from initial business concept to business success.
The course will incorporate a combination of theory, discussion and practical workshops delivered by tutors, who have considerable expertise in the area of business start ups.
Course Length: 5 Days
Cost: £695 Inc VAT
This course includes the following:
Turning Your Fashion Retail Business Idea Into Reality
How to research potential markets to ensure you have a business opportunity with potential
Customer profiling and market positioning
How to give your brand a name
How to write a basic business plan and raise funding for a business
Finance of fashion - paying the bills!
Legal Eagles - legislation you need to know
Engagement - professional practitioners you need to assist you
Fashion markets and channels to find the perfect platform for your business position
Where to locate your fashion business, online or bricks and mortar, or both
Stocking Up, Buying and Merchandising
Researching trends and range planning
Sourcing and managing supplier relationships
Buying a balanced range; retail maths, managing OTB and interpreting sales data
Seasonal buying activity and link sales buys
Setting Up Shop, Creating Your Fashion Retail Environment
Launching a transactional website from design to customer service
The changing business of fashion, how online retailing is changing our shopping habits
Capturing the online market, SEO and analytics
Choosing a retail location and designing a retail space
The Big Sell, Marketing Your Business
How to use appropriate marketing media for your business
How PR can help your business - writing targeted press releases
Social media - how to spread the word, Facebook, Twitter, Instagram etc
Marketing - raise the profile of your business through selective marketing activity
Sitting Pretty, Visual Merchandising and Display
Creating effective window and in store displays using props and graphics
Analysing different VM techniques for optimum results
Store layouts to maximise sales and encourage add on sales
Finding display solutions for accessories and pick up items
Completion of research tasks and independent research are included during the course. Upon successful completion of the course you will receive a certificate of attendance signed by the principle of the FRA.
Please note students need to be over 18 years for our short courses.
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Fashion Retail Academy (FRA)

Campus3 - 5 daysFebruary 2017United KingdomLondon

The course gives an understanding of the integrated nature of buying and merchandising roles and how these areas overlap in practical terms.
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Best Part time Course Studies in Merchandising 2017. Course: Buying and Merchandising Introduction 5-Day Intensive
This intensive course provides an introduction to the areas of buying and merchandising operations within a fashion retail business and includes key elements from the Introduction to Buying & Range Planning and Introduction to Merchandising courses.
The course gives an understanding of the integrated nature of buying and merchandising roles and how these areas overlap in practical terms. It also gives an insight into how closely buying and merchandising work together to ensure business success, as well as defining the particulars of each within differing retail organisations.
Course Length: 5 Days buying & merchandising or 3 Days merchandising alone
Cost: £695 Inc VAT or £375
The course will include the following:
Customer profiling
Creating range plans
Mood boards
Identifying trends
Forecasting
Supply chain
Critical path
Seasonal calendars
Margin and mark-up
Promotions
Career advice
Completion of research tasks and independent research are required during the course. The course will be delivered by experienced tutors who are also experts in their industry fields. Upon successful completion of the course you will receive a certificate of attendance signed by the principle of the FRA.
Please note students need to be over 18 years for our short courses.
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Fashion Retail Academy (FRA)

This 6-week course has been created for individuals currently working in the industry or graduates who would like to advance their career in fashion retail.
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Postgraduate Fashion Retail Programme: Buying, Merchandising & Management
This 6-week course has been created for individuals currently working in the industry or graduates who would like to advance their career in fashion retail; with a particular focus on buying, merchandising and retail management.
Course Length: Six Weeks
Cost: £2,750 Inc VAT
The course provides a unique and in-depth insight into the retail business covering subjects such as:
Analysis of retail organisations and business models
Brands and image
Retail roles and responsibilities - buyer, merchandiser, manager
Buying and range-planning
Merchandising
Consumer behaviour
Management skills
Technology and the future of retail
Core skills: interview, negotiation, presentation, team building, and networking
Targeted CV preparation
The course makes full use of the FRA facilities and its many industry contacts to include industry lectures, store and head office visits and master classes. Opportunities are provided for networking and career planning, culminating in practise interviews conducted by HR specialists working in the industry. These include practise interviews and assessment centres with Arcadia. The course is popular with both UK and international students and has become recognised within the retail industry as offering a gold standard of retail training.
60% of students who completed the last course are now working in the retail sector in a variety of roles.
Completion of research tasks and independent research are required during the course. The course will be delivered by experienced tutors who are also experts in their industry fields. Upon successful completion of the course you will receive a certificate of attendance signed by the principle of the FRA.
Please note students need to be over 18 years for our short courses.
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Bau Design College of Barcelona

In the context of commercial space, Visual Merchandising has become an essential discipline for those who are responsible for the commercial management of the product at the point of sale.
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Best Part time Course Studies in Merchandising 2017. Postgraduate Degree in Visual Merchandising
In the context of commercial space, Visual Merchandising has become an essential discipline for those who are responsible for the commercial management of the product at the point of sale.
The communication with the consumer and the building of a loyal relationship, the sectorisation of the product on the sales floor, profitability, the purchase process, staff management, logistics, etc., are all aspects related to the discipline of Visual Merchandising.
This training is complemented with other resources, which are not specifically related to Visual Merchandising, like the design of commercial furniture or the presentation and communication of projects, which are helpful when one is learning how to better integrate oneself within work teams and to reinforce professionals in their ability to manage the point of sale comprehensively.
Whereas the Postgraduate Degree in Commercial Space Design sets the limits of the scope of the work of the interior spaces designer in the definition of the formal and technical aspects of the space in order to adjust the commercial idea to the tangible reality, this Postgraduate Degree in Visual Merchandising does so in the sense that it defines the demands of the subsequent management of the point of sale. Therefore, this degree is an ideal complement both for the designer and for the person in charge of managing the point of sale.
GENERAL AIMS OF THE TRAINING
The main objective of this postgraduate course is to provide students with professional training in the field of Window Dressing and Visual Merchandising so they can enhance and optimize the processes involved at a point of sale.
Students will gain a broad vision of the fundamental areas that are dealt with in the management of a point of sale, which will enable them to develop a management project as well as the business activity, by leading and putting into practice each area of a point of sale.
SYLLABUS
This course is divided into 4 modules, of different durations, depending on their content. The course is completed upon handing in the Final Project.
Module I – Development of the Commercial Concept, internal arrangements at the point of sale
Module II – Visual Merchandising. Development. Management
Module III – Creation and conceptualization of the commercial formula
Module IV – Development of the competences of a Visual Merchandiser
CAREER OPPORTUNITIES
Visual Merchandising professional.
Professional in Window dressing.
POS Management.
Commercial advisor.
FACT SHEET
Edit: 6th Edition
Qualification: Postgraduate Degree in Visual Merchandising accredited by the Universidad de Vic-UCC. Students without university degrees will receive a University Extension Studies Diploma.
Credits: 30 ECTS
School period: From October 8th 2015 to May 2016. Final Project Presentation: June 2016
Timetable: Tuesdays and Thursdays from 16h to 19h
Mode: On-site
Language: Spanish
Price: 3480 €
Access: Graduates. Undergraduate degrees in Fine Arts and Design, and those related to the following professional categories: interior design, graphic design, industrial design and arts applied to clothing. Professionals from the sector without specific training but who can demonstrate professional expertise. Applicants will undergo a selection process for acceptance on the course.
Observations: Intensive Spanish course for foreign students willing to apply to the Master degree (optional course). From Sept. 10th to October, 2nd; from Monday to Friday (4h/day) – 395€.
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Istituto Marangoni

The Showroom Experience will be an intensive course about the core abilities involved in the international luxury retail industry. The course is addressed to all people who want work in this
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The Course
This course will prepare participants with some fundamental skills necessary to work in the luxury retail sector at an international level. Participants will therefore learn the main tools and techniques for managing and organising a retail space and showroom.
This course is for those who would like to work in or who are already working in this sector, and aim to specialize and improve their skills.
Course Themes
week 1
Understanding the principal techniques of negotiation, presentation, team building and networking. Analysis of the retail system and merchandising approaches in conjunction with basic selling skills. Indepth analysis of key roles in the retail world, such as the sales agents, buyers, merchandisers and managers.
week 2
Critical analysis of the most significant international fashion retail organisations. Indepth examination of the domain of luxury brand identity, its related solutions in terms of selling techniques, as well as style proposals. Examination of the showroom: structure, functions, roles and regulations.
Prerequisites
Qualification in the following areas: interior, design, architecture and/or work experience in relevant areas.
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Istituto Marangoni

Discover the world of Visual Communication and the valorization of Fashion Products inside a Boutique. This course allows students to discover the techniques of visual merchandising and
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Best Part time Course Studies in Merchandising 2017. The Course
This course will give participants the opportunity to discover the techniques of visual merchandising and visual display, in order to maximise the profitability of a window display or of a retail store. In addition they will learn the fundamental aspects of consumer behaviour, which is key in order to create a unique buying experience for every customer, make them loyal to a store.
Course Themes
week 1
Merchandising techniques: aesthetics and the organisation layout. Visual elements of communication outside the retail store: location, analysis of the external signage, the façade, accesses and windows, distinctions are made between advertising for the commercial and luxury markets. Focus on window displays: research and skills to create windows.
Project 1 • merchandising book.
The guidelines: uses and purposes.
week 2
Layout of a retail space. Elements of visual communication within the shop: analysis of the layout, space assignment according to sales objectives. Identify the ideal consumer path through the space, product and equipment display. The importance of product grouping.
Project 2 • merchandising book.
The shop: image and window display.
week 3
Display techniques. Walls: research and creation techniques. Levels of displaying, sales and analysis of the “reading” process from the consumer perspective. The offshore and the online store: synergies. Vertical and horizontal display: meaning and creation criterias. The costumer loyalty, aftersales techniques and the focus on the overall “customer experience”.
Project 3 • merchandising book.
The product: display and layout.
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