RISMedia's Real Estate Magazine

AUG 2018

Real Estate magazine is the industry's leading source for real estate news and information since 1980. Published monthly by RISMedia, Real Estate magazine offers timely and relevant real estate news to the industry's top brokers and agents.

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I
n today's start-up environment, the
new normal seems to be here to-
day, gone tomorrow. Heavy venture
capital investment, lots of hype, then
sell to the highest bidder and move
on to the next thing. Residential real
estate is just a pit stop—a quick hit
when opportunity knocks.
Then there are those who see this business for what it is—a
long-term relationship. Take Warren Buffett, for example, who
says, "Berkshire Hathaway wants to be in businesses that are
enduring. Real estate brokerages will be around 100 years
from now and [Berkshire Hathaway] HomeServices will be
around 100 years from now. "
In this month's cover story (page 30), which takes an inside
look at the franchise Buffett gave his company name to,
Berkshire Hathaway HomeServices, the idea of residential
real estate as a lifetime commitment is explored in the
concept of what they've aptly termed a "forever brand. " The
idea of forever applies at every level, starting with the brand
itself, all the way down to the agent relationship where the
goal is to develop clients for life.
"A forever real estate agent understands that the concept of
home is predicated on the many changes life can bring and
it doesn't start—or end—with the transaction," says Berkshire
Hathaway HomeServices President and CEO Gino Blefari.
"That's what we want consumers to associate with every
single sales professional who carries our Berkshire Hathaway
HomeServices name."
To borrow Gino's terminology, you'll find many strategies in
this issue for developing "forever" relationships with clients,
from implementing technology systems that streamline and
manage communication, like MoxiWorks (page 26), to build-
ing relationships based on trust and becoming the most
influential agent in your market (page 71).
We hope you take away a few ideas that help you forge the
type of relationships that live long beyond the transaction.
After all, that's why we're in this business in the first place.
Wishing you continued success,
John E. Featherston
CEO & Publisher
A Long-Term Relationship
location
Smart Homes: The Way of the Future, or a Risk to Homeowners?
REAL
FOREVER
BRAND
Gaining
Into
HomeServices