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Event Detail

Wednesday, April 3, 2013

The MoveOn Effect: The Unexpected Transformation of American Political Advocacy

Online politics is neither limited to "clicktivism" nor comprised
of "organizing without organizations." In Dave Karpf's new book, he
presents evidence that the new media environment has given rise to
a new generation of political advocacy groups. These organizations
have redefined membership and fundraising regimes. They have
established novel tools for gauging supporter opinion and pioneered
nimble mobilization tactics that keep pace with the accelerated
media cycle. These tactical innovations have not spread equally to
older interest groups. Nor have they spread equally across the
political spectrum—"netroots" political organizations are much
stronger on the left than the right. In Karpf's research
presentation, he will highlight key findings and ongoing puzzles
regarding the nature and scope of the "MoveOn Effect" in American
politics.