AMP Tutorial For WordPress (Complete Guideline)

June 12, 2018

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AMP Tutorial For WordPress

AMP is the latest technology for increasing mobile engagement. It has been developed by Google, Twitter, and similar types of leading tech giants. If you’re thinking to know more about AMP or not sure if you should use it, then this guideline can surely help you. In this AMP tutorial, I will discuss AMP, how does it work, the benefit of AMP and how can you enable it on your website. Let’s talk about the details.

What is AMP?

AMP refers to “Accelerated Mobile Pages”. It’s one of the great innovation for serving fast web browsing for mobile users. It helps to load the static page of the website quickly. As mobile users are increasing daily. So, it very much needs to get the extra visitors. On the other hand, Google is also giving priority to mobile users. With this in mind, Google has built this technology to serve the smartphone users with better service quickly.

We have a belief it’s very tough to integrate AMP on our website. But it’s not true at all. It’s an easy process. If you use WordPress, then you will get a plugin for doing the whole work within one click. Though you have to do some customization for ranking quickly and I have discussed it A-Z in this AMP tutorial. If you are a newbie and wants to start AMP for your website, then it will surely help you to take the taste of AMP.

Why AMP?

AMP helps the users to enter in the web page quickly. But how it can assist the mobile users? Generally, it doesn’t load the full website from the search engine; it opens the page into the browsers without loading all the files or web page. For this reason, it helps the users to take necessary information easily.

If you see Facebook or Apple, you will realize the matter easily. It opens any page or URL from their browser. For this reason, the users are not leaving them as well as it opens so fastly, though the technology is not free from them. You have to become their premium member to use it. On the other hand, Google has made it totally free, and you can use it on your website to do the same work in the search engine, and it’s so easy.

How AMP works?

AMP collaborates with the combination of AMP HTML, AMP JS, and AMP web cache. Generally, AMP creates web pages for mobile friendly. As most of the website uses a lot of additional scripts, JavaScript or third party apps. For this reason, it takes the time to load, and in the mobile, it takes more time.

With this in mind, it will create the website into the mobile-friendly web page. In reality, it converts the entire website into mobile view without cache scripts. For this reason, it opens the webpage very easily. It helps the users to load the web page fastly. They get their necessary information without spending more time. With this in mind, Google is giving priority to this technology, and already Google is trying to rank better AMP enabled pages.

Benefits of AMP

Why Google or other search engines are giving more priority for ranking AMP web page? There have some issues which count the search engine as ranking factors. For example,

Google take loading time as one of the ranking factors in the SERP. On the other hand, 65% of users are from Mobile, and they will be able to load the website within seconds for using AMP. With this in mind, Google is providing more value for AMP enabled webpage.

Google will give more attention to the mobile users day by day, and then you will not get any chances to rank your web page without AMP. For this reason, it will be good to implement it today.

As mobile users don’t wait more than 5 seconds for loading of a web page, so AMP can help you to increase the bounce rate. As visitors will be able to load your website fastly by using AMP.

Google is showing the AMP enabled page in the Google News carousel. That means, you are getting extra attention from the search engine and it’ll definitely attract the visitors as a brand and reliable website.

At last, the web world will be more dependable with mobile users, and already they are getting more priority by all. With this in mind, it will be the right decision to join with this technology.

In the same way, do you still have any fear for AMP? The first thing to remember, it has been developed and maintained by Google. So, Google will not do anything which can hamper the webmaster.

How to use AMP for WordPress website

As AMP is giving instant access facilities for all the website in the search engine, why are you not using on your website today? Oh yes! Are you using WordPress? No problem. Google and Automatic have made the WordPress users easier to implement AMP. Do you know 58.6% of CMS website users are from WordPress? So, how can Google ignore them? Google has built a plugin to do the work very easily.

If you want to use AMP for your WordPress blog, follow the AMP Tutorial.

First step: Download the plugins from here and now install it. Try to install the latest version of AMP.

Second Step: Now it’s time to customize it to your need. For this reason, go to the general tab and upload the logo first. You should remember, AMP creates separate pages for all the pages of you. So, you have to add the branding logo or footer credit again from this tab. You can also use particular branding color of you, and you can add anything to the page which makes your user satisfied.

Third Step: Here is the notification area and you can select what kinds of notification you want to get from AMP pages.

Fourth Step: Are you in tension for adding ads code in your AMP page. This is the tab (Advertisement tab) where you can add any of the code of AdSense or affiliate or other ads network.

Fifth Step: It’s the single tab, and you can add some special section. For example, adding social icons, share buttons or any other pages or post.

Sixth Step: If you want to change any color of a particular area or if you can add the specific width of the page, you can do it from this Structured Data page.

Seventh Step: This is the CSS editor area, and you can add custom code to implement in your website. Generally, you can change the colors of the web page from here.

Eighth Step: You can also show custom menus in your AMP page. For this reason, this menu editor will help you to show the menu, and it will be different for the PC users. Fantastic or not?

Ninth Step: You can also change the things in the live mode, and it can help you to do the work by watching the preview. You will get it from Appearance<AMP.

Tenth Step: Repeat all the previous step and check if you are missing anything and provide your readers the taste of AMP on your website from now.

You will get more advanced functions in this plugins. For this reason, you have to explore and design the web page according to the needs of you. You can also try this plugin, but I get the best results and feedback by using the AMP plugins from Automatic.

How to check if it’s working?

Yes! It’s very important to check if the AMP is working fine for your website without allowing it to go live or submitting the page on the Google to index. Notably, Google has built a tool for checking the website if it’s working or not. You can check your website from this link. You can also test the web page from here and it’s the official tool for checking the validity of AMP.

If you see everything is OK, then submit it to Google.

Can I show the Ads Code in the AMP web page?

Definitely. If you read the fourth step of customizing the AMP for WordPress, you will get this advertisement tab for showing your ads code in the amp pages. Even you can control the size and area of the visible area by this tab.

Will you recommend me to use AMP?

Of course. If you can do the above work by using the plugin, I’ll recommend it to use. On the other hand, you can take the help of experts in using it. Anyway, who doesn’t want to rank in the Google and who wants the readers not to visit him. With this in mind, I will tell, if you think about the future, then use the AMP without any hesitation.

Myths about AMP

Someone asked if he uses AMP for his website, will it make the duplicate content problem? The answer is no. There was no problem with SEO. Google has developed the technology by considering this. With this in mind, you can use AMP for better rank and provide a fast website for the mobile users.

Trapping it up…

Now it’s the time to enter into the AMP technology. It’s the good practice to implement your site with the latest technology. On the other hand, as it’s for the benefit of mobile users. There has no way to wait. So dear readers, if you want to get maximum benefit from Google and want to provide fast loading website, then it’s time to join with the free AMP technology.

By all means, if you get this AMP tutorial helpful, then share it on your favorite social media and if you want to ask me anything about this, express it from the comment section. Thanks in advance. 🙂

Still, got questions in mind? Or want to get a call from us?

Just fill-up the contact form or call us at +88 01716 988 953 or+88 01912 966 448 to get a free consultancy from our expert or you can directly email us at hi@mahbubosmane.com We would be happy to answer you.

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Hi, my name is Mahbub Osmane; a 28-year-old, Digital Marketing Consultant, Entrepreneur & Public Speaker. I’m the Founder of PoriPurno & ByteCode, Head of Marketing at Informatik Lab & PoripurnoHost. Last six years I have been working as a Digital Marketer & SEO consultant where I worked for over 20 businesses and ranked them higher and boost their sales funnel. Visit https://mahbubosmane.com/about to know more.

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