The wine is a Zinfandel, which seems to be quite popular in the Swedish market, and is described as:

KISS Zin Fire is a bold and fruity California Zinfandel — the result of a cool, long growing season that promoted fantastic flavor and a rich, jammy aroma. A brazen blend of blackberry and pepper gives the wine a hard-rocking kick and spicy smooth finish.

There is also a beer available in both bottle and can and seems to be a traditional German Pilsner style of lager. Check out this video at about 1:30

Members of KISS had the following to say.

“This isn’t just something we put a label on. We wanted wine and beer unique to KISS and we got it, said Paul Stanley of KISS. “This stuff will set your taste buds on fire.”

“If you love beer and wine, this one is for you!” said Gene Simmons of KISS.

Please leave a comment if you have actually tried either of these products. I’m very interested to see what your impressions are. Also, if you hear of any rock branded beers, wines or spirits let me know as we often don’t see these here in Australia and I love seeing what others are doing.