As Bob Thompson, Founder and CEO, Customer Think Corp. once said: “If the past decade has been marked by widespread adoption of online marketing channels, the future must surely witness better interpretation of online and offline interactions. Customers want complete flexibility to use the channel ...

In today‘s multi-channel and multi-device environment with companies trying to keep up with technology and the possibilities of the web, with employees and consumers permanently online and great amounts of data being stored in the cloud, those trying to provide internet security and those trying t ...

Yahoo! Japan has partnered with MediaMind to use its ad serving technology for rich media ads on its video streaming site GyaO!, a popular online video service in Japan. The launch is the first of a series of deployments to be implemented, following the signing of a multi-faceted partnership agreeme ...

At SAP, priority is currently given to the cloud, in-memory computing with HANA, and enterprise mobility. Last year the latter has still been something special for SAP, but at the recent SAPPHIRE NOW in Madrid, there has been no session or keynote that didn’t notably appreciate the mobile employee ...

Smart phones are a part of the daily lives of half of all cell phone owners around the world and are rapidly increasing their penetration rates. Cytech‘s new capabilities provide great opportunities for creating Multi-Medium Mobile Marketing Campaigns.

The rapidly evolving Internet and mobile technologies have changed customer expectations. Nowadays, customers have little time, are multitasking, and want their needs to be satisfied immediately. For trade this development means that the competition is more intense, more and more channels have to be ...

In recent years, the consumption of content over Internet-enabled devices has exploded. There is right now a rush to dominate the Internet TV service proposition and offer TV anytime, anyplace and in high definition. For consumers this is a great time as TV and film services become richer, more cust ...

Len Shneyder, Product Marketing Manager at IBM posted good definitions on Multi Channel and Cross Channel Marketing on his company’s blog Smarter Commerce, where he explained in detail that both terms are not interchangeable, but actually even significantly different concepts.

Multichannel marketing stands for using many different marketing channels to reach a customer - be it in a retail store, on a website, via catalogue mail order, or direct personal communications by letter, email or text message. The marketer’s goal is to make it easy for a consumer to buy from a c ...

Buyer behavior has irrevocably changed. Marketers must evolve to meet the expectations and demands of the multichannel customer. If you have not already transformed your customer engagement processes into integrated, customer-centric processes, you are behind the vanguard.

The right multi-channel marketing strategy will always place the customer at the center while aiming at higher ROI. Integrating social media and e-mail marketing is just a part of a universal development towards cross channel marketing, which focuses on the individual customer, his or her interests ...

Tata Communications Limited unveiled details of its 18-month intensive trial to deliver one of the industry’s first complete LTE Roaming Services to Mobile Network Operators (MNOs). Launched this week after rigorous testing, the LTE Roaming Service is designed to eliminate the interconnection and ...

In 1995, Mark Getty and Jonathan Klein founded Getty Images to bring the fragmented stock photography business into the digital age, becoming the first company to license imagery online. Since then, Getty Images pushes the industry forward with breakthrough licensing models, digital media management ...

Kenshoo, a global leader in digital marketing technology, unveiled this week Kenshoo SmartPathTM, a new product that is the first form of algorithmic conversion attribution designed from the ground up to improve digital marketing bid optimization.

In the next few years we’re really going to see the business demand for connected communications. The siloed communications we’ve relied on to date will slowly disappear as a more holistic approach is adopted. The challenge is creating a ubiquitous service that is easy to adopt to encourage upta ...

A group from within the media and photojournalism industries have joined forces to raise awareness of the risks in their profession and to lobby governments and tribunals to pursue and prosecute those who harm members of the news media.

Omni-channel goes beyond social networks, email, web and mobile, as it actually includes the entire customer experience, like in-store displays, kiosks, interactive television and set-top boxes as well. It’s essentially anywhere there’s a digital touch point, which is everywhere you look nowaday ...

Multichannel marketing generally refers to the approach marketers adopted to manage and optimize customer engagement across the burgeoning landscape of customer touch-points. In late 2011, Sitecore commissioned Forrester Consulting to research current and planned practices in multichannel marketing ...

Thanks to various offers of digital information, consumers nowadays order and use diverse channels for the purchase of goods at the same time - whether catalogue, online shop or mobile application. Inevitably, companies have to deal with the issue of multi-channel to take optimal advantage of the in ...

As time is a precious commodity for all of us, information is expected to be assimilated quickly and has to get to the point. EMC have taken this fact to heart and published their so-called 15-Minute Guide to Multichannel Marketing Communications that aims to support marketers in their struggle to c ...

Getty Images strengthens its APAC organization and appointed Pradeep Mittur as its Head of Business Development, APAC. In his role, Mittur will be responsible for rolling out Getty Images’ innovative API, Connect, as well as content acquisition and localization initiatives, to help grow the Getty ...

After a few years in the digital media business, I have of course numerous well-meant advices in stock for you to help you to continue vigorously in all things digital, but with the start of the Chinese New Year, I thought a just remind you to consider a few commonly known advices for your daily bu ...

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.