iTunes Match Now Supports Movies, iOS 5.1 Announced

Apple today announced during a keynote address in San Francisco that its iTunes in the Cloud — or iTunes Match — service now supports 1080p movies. iOS device users will be able to access and sync their movies and television shows across Macs, iPads, iPhones, and iPods. Apple also announced a new version of the Apple TV that includes PhotoStream support. iPhone users can take pictures and the photos will be uploaded to the owner's Apple TV automatically. Apple also announced iOS 5.1, which will be available for download starting today. The chief new feature in iOS 5.1 is support for the new iTunes Match functions, photo uploads, and the Japanese language for Siri.

I think you might want to research a little better regarding your use of these terms.

iTunes Match = goes through your music collection and either uploads the songs it can't find or matches them the iTunes library so you can listen to your entire library anywhere you have a cell signal.

iTunes in the cloud = allows re-downloading your apps, movies, and music that you've PURCHASED from Apple.

Unless it's going to go through my video library and re-download higher quality iTunes copies or upload the ones it can't match, it ain't iTunes match. And they're not the same thing.