Reddit launches its own native video platform

Reddit has announced it's rolling out support for native video uploads to all its users and communities. The feature has been in beta for a while and is designed to simplify the Reddit experience. Previously, videos had to be uploaded to external sites.

Reddit described the launch of its own video platform as a "giant step forward" in its work to add more rich content to the site. You can now upload videos to any subreddit from the Reddit mobile app or desktop website.

Uploaded videos must be in the MP4 or MOV formats and cannot be any longer than 15 minutes. Other than that, there aren't any restrictions around what can be uploaded. The official Reddit app has been updated with a built-in video recording feature and a new suite of video trimming tools.

Reddit said the change is meant to streamline the upload process for users who participate in video-dominant subreddits. Throughout its history, videos on Reddit have been hosted by third-party services. Recently, the site has been pulling back though, introducing changes that align the service more closely with regular social networks. Its new mobile app, upcoming profile page design overhaul and now native video are some of the most visible signs of this shift.

The introduction of native video comes after Reddit rolled out support for direct image uploads last year. Previously, most Reddit images were hosted by Imgur, a service built on Reddit's success and viewed by many as an inseparable part of Reddit culture. Reddit itself appears to be growing tired of its dependency on external media hosts though. Today, it signalled in no uncertain terms that it wants Reddit users to remain on Reddit.

"Prior to this launch, content creators had to go through a time-consuming circuitous process to post videos, using third-party hosting platforms, copying URLs, and sharing them as link posts. This inhibited many users, especially those who capture videos on their phones and want to share them quickly with their favorite subreddits," said Reddit.

"With native video, we've streamlined this process dramatically, allowing both content creators and commenters to focus on the conversation taking place on Reddit. No third-party uploads, new tabs, or back arrows necessary."

Reddit said its long beta process showed native video to offer a "unique format" for expression on the site. The company believes it will offer a smoother experience with fewer hindrances, making for a more engaging experience. As with Imgur, it expects users to migrate back from third-party service providers to focus their discussions on its platform. The feature is still technically in beta today but is now more widely available.