Brand launch recall is increasingly getting driven by the ability to get repeated or have longer periods of brand exposure. However, ensuring regular and sustained editorial presence for the brand in print media across the width and depth of Indian landscape is at the same time getting tougher

Despite 800 brands taking advantage of celebrity associations over the past few years, the latest data released by Eikona shows a noticeable dip in the use of PR by the Brand Celebrity Endorsement Industry.

A simple yet effective indicator of the fact that PR Tool is increasingly getting used by brand custodians across industry verticals is by gauging the growth of Earned Media space usage dedicated to a brand across editorial/news & views formats