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Boston Magazine - Clean living

A new line of modern, minimalist skin care. By Kari Molvar

WHEN IT COMES TO COSMETICS, there are really only two types of ingredients: the
botanical extracts, essential oils, and amino acids inside the bottle and the chemists,
fragrance engineers, and designers outside. Put them together and, when the formula is
just right, you create the perfect beauty product. Or in the case of Malin + Goetz, a new
line of skin and hair care that is flying off the shelves.

Part of what makes these goods so good is their neat, no-fuss formula. Company
founders Matthew Malin and Andrew Goetz chose to offer just nine-not 9,000-
products with straightforward names like 'Face Cleanser" and "Body Scrub." Inside are
such highly effective components as nourishing fatty acids and fatty alcohols, rather
than oils and waxes that can clog pores. One cleanser or cream treats all skin types-
oily, dry, you name it-and the subtle scent evaporates after use. Even the packaging is
pared down, featuring stark white bottles with block lettering (conceived by the same
company that designs the packaging of Prada's cosmetics). It's the beauty-care equiva-
lent of getting the job done with just a smile and a firm handshake.

"Our concept, while modern, is positioned around the idea of personalized service
similar to that of a neighborhood apothecary 100 years ago," says Malin. Which explains
why tradition-loving Boston was selected as one of the cities where the line is being
sold. "Boston is a unique city with a special history and sophisticated residents who
demand unique items," Malin says. "It's driven by an underground hipness."