Tricks ‘n Treats from SpringServe

Feature Additions

Budgeting Improvements

In the targeting tab of Demand tag, you will now find Frequency Capping. Select the time period (Minute, Hour, Day) and a box will appear allowing you to select impression or request caps and enter the impressions or requests per user.

In the screenshot above, the frequency cap is 2 impressions per user per minute. For both Impression and Request Frequency caps, you can enter a maximum of 10. You will get an error when trying to save a demand tag with a frequency cap higher than 10.

Impression or request budgets can now be set for day, month, or lifetime. Select your desired budget period and you will be able to select Impressions or Requests and set your budget. Pacing is also available for any type of budget.

If you have set a budget on a demand tag, you will see a Budgeting section in the Supply Tags tab of the demand tag. This section will show a progress bar that indicates how much of your budget has been spent.

Tag Locking

In the waterfall of a supply tag, demand tags now have a lock icon to the right of their priority. Clicking this icon will lock the tag in place.

Optimization can be enabled on the supply tag and any locked demand tag will remain at its current priority and tier. This feature allows for easier A/B testing – lock in two demand tags at the same priority to distribute requests evenly and see which tag performs better. Note that you cannot change the priority of a locked tag, so click the icon to unlock it before changing its priority.

Demand Partner Settings

Now when creating your demand partners, you can set a fee based on a percentage of revenue. This feature makes it easier to keep track of your finances when trafficking gross rate tags. Previous options are still available: Ad Requests, Impressions, and Ad Requests – Impressions.

You can also set the Default Tier of a demand partner. When using a tiered waterfall, demand tags will automatically be put into their default tier. Note that demand will be placed in the Default Tier only when Waterfall Type is set to Tiered before adding demand.

UI Improvements

Profit Protection

Supply/Demand Tag Modals

When you are aligning your supply and demand, the modals now automatically filter for rates that will not result in loss to you. For example, if you are aligning demand to a supply tag with a rate of $6, the demand tag modal will automatically filter for demand tags with rates $6 and above.

Likewise, if you are aligning supply to a demand tag with a rate of $6, the supply tag modal will automatically filter for supply tags with rates $6 and below. In both cases, you can change the rate by which to filter. Any tag that has a rate that will result in a negative margin will be highlighted in red.

Waterfall View

If a demand tag is aligned to a supply tag with a higher rate, it will be highlighted in red. This feature provides a visual warning that a supply-demand relationship will result in a negative margin to you.