Video

How video can help SEO?

A third of all web users make up the audience of the Google owned video channel YouTube. So with more than a billion users, and billions of daily video views, gaining user attention is a must.

Hosting your videos on YouTube will give you a boost in search visibility in Google search engine results (SERPs). However merely uploading a video isn’t enough. Just like all great pieces of effective content you need to make sure it follows these principles.

Your video either needs to informative, innovative or entertaining. Preferably all three.

Identify trending subject matter by staying on top of popular search terms.

Connect using emotion will increase the chances of a viewer sharing it. Create an ongoing series to get regular visitors hooked.

Work with other collaborators and influencers to increase your audience.

Ensure your videos are accessible to everyone.

Make sure your videos are of a consistent quality, and meet viewers’ expectations.

Be authentic.

But video marketing isn’t just about YouTube. Increasingly brands are sharing videos natively to Facebook, and this is giving branded Facebook pages a boost.

Search Engine will help you navigate this new horizon of video content marketing, by offering he latest video trends and best practice advice for video optimisation.

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