Gravity News

"Starting April 21 2015, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."

'Mobilegeddon'

Google search is one of the most powerful ways that people will find you and your business. They are always changing their algorithms and this time they added a new criteria for your website called “Mobile Friendliness”.

This means Google takes into account how your website loads and acts on mobile devices. If it’s not “Mobile Friendly” your mobile search traffic may be effected.

With 60% of web browsing now done through smartphones and tablets, the only justifiable business decision for Google is to optimize the web for its target user.

Appropriately dubbed “Mobilegeddon,” the Google algorithm update effectively ups the ante on mobile-friendly websites as a ranking signal. What this means is that companies with a mobile optimized website may begin to see a rise in rankings, while those without will realize a noticeable dip. If your company relies on its website for lead generation and sales and its not mobile-friendly, this update could hurt.

Here are some interesting articles on this subject if you would like to read more about it:

What Can I Do To Make My Site Mobile Friendly?

There are likely a ton of companies out there who will immediately lose a large portion of the website traffic because their rankings (from searches coming from mobile devices) will drop. So it’s probably a good idea to go mobile before it’s too late.