Rubel Apologizes: Beginning Of The End Of Transparency?

In The Doghouse Update: Thanks to commenter Fred who pointed out this little Twitter nugget from Steve Rubel fielding his opinion on CNET last week. Is there another apology coming?

As the day wore on, Rubel repeated his apology several times to his commenters: “Make no mistake, it is an apology. I am sorry that I wrote it.” And, “I am sorry for what I Twittered about PC Mag.”

Methinks someone got a call from Edelman headquarters today. Some might find it fun to watch Rubel twist in the wind, but this is a net bad day for everyone. I would much rather hear what Rubel "really" thinks rather than get the same happy shiny fakery most PR execs offer. Chin up, Rubel!