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Base’s New NASA Logo

If you could redesign any brand, which would it be? This was the question asked of Base, a Brussels-based design firm, recently by Viewpoint magazine, The Future Laboratory’s bi-annual magazine about trends, brands, futures, and market strategies. Read their blog post, here.

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One Reply to “Base’s New NASA Logo”

simple concept, appropriate typeface, cleanly executed.. i like it! .. interesting choice with the underscore in the slogan– not too nuts about that. imho it complicates an otherwise elegantly minimal campaign.