UPDATE: The compliments and willingness to help just keep coming in. Members of the Web Analytics Association Board of Directors, entire staffs from consulting groups around the globe, and too ...... Continue »

I think it’s safe to say that Twitter has progressed from frivolous novelty to productivity tool for thousands of consumers, professionals and businesses alike. Projections from eMarketer have active Twitter ...... Continue »

In this post, I am going to talk about how Data Quality can kill an Omniture (or other Web Analytics) implementation. I will share some of the problems I have seen and show some ways that you can help improve Data Quality...... Continue »