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Drive impulse sales

Acting on impulse is something that you can influence.

Part of our human nature is to act on impulse and this includes impulse purchases from time to time.

Building impulse purchasing into your marketing plan may sound impossible because the definition of an impulse purchase is an unplanned purchase. But you can. Many brands use impulse purchasing as a central feature of their marketing plan.

British shoppers make £21.7 billion worth of impulse purchases per annum.

To drive impulse purchasing you need to apply these three key tactics.

The product needs to be interesting, instantly understandable and something that customers can see as a virtuous choice.

Creating an air of urgency around the product is a key tactic to impulse buying.

Effectively displaying the product is also crucial because once the product is in the customer's hands you're nine parts home.

The impulse purchasing journey is very simple but it is also very easy to place barriers that affect the simplicity of impulse buying.

What is the journey?

The customer needs to be able to see the product and pick the product up.

Impulse purchasing plays very much on our fear of missing out. It is a great marketing tool for the little things and best sellers throughout the year. One of the most forgotten tips when marketing impulse products is the time of the year. Products can be marketed for holidays like Christmas or Halloween or birthdays or even bank holiday weekends.