Quicken Loans makes deal with Lions to get luxury seating at Ford Field

Sep. 5, 2013

Written by

Detroit Free Press Business Writer

Quicken Loans has signed a new sponsorship agreement with the Detroit Lions that will include new luxury seating for Quicken’s employees at Lions’ Ford Field games.

Jay Farner, president of Quicken Loans, said Thursday that Ford Field is creating 62 new Dream Seats for Quicken employees, including a high-definition TV screen at each seat. The seats are black leather recliners with Quicken signage on each.

The sponsorship also will include Quicken’s banners and signage both inside and outside Ford Field and signage on the tarp above the player tunnel. And Quicken signage will appear in the background for all Lions’ team interviews.

Farner said the goal of the Dream Seats was to create a special experience for some of the nearly 10,000 employees of Quicken and its spin-off firms now based in downtown Detroit.

“We’ve been working diligently with the Lions here to put together a very special partnership, and we think we’ve done something here that nobody else has really done in the NFL,” Farner said.

Quicken and the Lions declined to say how much Quicken paid for the sponsorship rights.