Wednesday, 8 March 2017

Published by Jimmy Simond on Wednesday, 8 March 2017 |&nbspNo comments

When it comes to SEO, one of the essential metrics that is oftentimes overlooked is the ‘bounce rate’. Prior to delving deeper into the concept and how it determines the success of SEO campaigns, it is important to know in brief, the meaning of the term ‘bounce rate’. It is regarded as the percentage of visitors that visit a particular website and navigate through the different web pages or simply ‘bounce’ or leave the website after just viewing an individual page. The time spent browsing through the website by the visitors is significant for the search engines to understand the character of the website.

Bounce rate explained

Whenever the term bounce rate is mentioned, it usually implies a negative connotation. In the terms of a layman, if any visitor opens a web page and leaves the website just after viewing that particular web page and does not navigate to the other web pages, it is not regarded as good for any business. This is because in the eyes of search engines (let us consider Google in this case); it means that the website does not contain the relevant information pertaining to the searched topic and this does not give a good impression to Google about the website. As a result in the eyes of Google, the website does not deserve a good ranking. And your SEO efforts suffer a setback.

In the event, your website is driven mainly by content, the SEO strategies ought to be worked out in such a manner so that your website receives maximum web traffic and also the click-through-rate or CTR should be high.

Reducing bounce rates

While decreasing bounce rates of any website can be oftentimes challenging, it can appear to be effortless for few others. Also, the efforts you have to put in to curtail the bounce rate are also determined by the nature of the website. The measures you ought to take to decrease bounce rate will be different for various websites. If yours is an E-commerce website, the approach will be different as compared to a blog. And most importantly, Google’s approach of ranking websites on the basis of bounce rates will be different from one website to another depending on the type of the website to be ranked. Aside from bounce rate Google also takes into account other metrics of SEO. In order to minimize the bounce rate for any website, there are few aspects that you need to take into account. These include the following-

• Build a website that is meant for your target audience and for this you need to identify the nature

Google’s ranking factors for search results

Basically, there are 3 main factors that Google takes into account while ranking any website aside from others. They are-

• Content as always remains as the main factor. It has also been mentioned above

• Links are an integral part of SEO strategies to get ranking or driving web traffic. You have to

emphasize on link votes as well as strong links to be able to qualify for staying on the top in the

search results.

Last but not the least, Google’s RankBrain or the algorithm that is responsible for determining the search results. This algorithm helps in “refining” the search results simultaneously maintaining complexities.

An important aspect, however, that you ought to keep in mind is that there are many such companies that do not make use of Google Analytics. In such case, the bounce rates for the websites of these companies cannot be tracked accurately.