Posh’s replacement is a brand mistake

Megan Fox has taken over from Victoria Beckham at Armani underwear. The new ads have been released. Megan, unlike Victoria however, is allowed to wear some real clothes. Not sure what that’s all about.

Here’s the problem with Armani’s Fox selection – and it has nothing to do with Megan’s obnoxious attitude and the sh-t that comes out of her mouth and the poor-man’s Jolie-ness about her entire image. Well, maybe it does.

The point is that there are a million lingerie shots of Megan Fox floating around online. Which means I can’t distinguish between these images and her last featured photo spread for Esquire. Or GQ. Or Details. Or Blender. Or Stuff. Whatever men’s magazine happened to land her for a shoot.

It’s all the same.

And when the objective is to sell something unique, sameness isn’t exactly the desired effect. I’m skipping over them. Purists would say I’m skipping because the product is mediocre. I buy that too. Having said that, the striped combination is cute, non?