THAT SU­PER­MAR­KET SOUND

Ever won­dered about the mix of Kelly Clark­son, Bruno Mars, ’80s hits, and coun­try bal­lads be­ing piped through your gro­cery store’s speak­ers? Well, there could be a rea­son why the ce­real aisle is rock­ing out to “Shake It Off”: Shop­pers can be in­flu­enced to spend more money or make more un­planned pur­chases when stores play cer­tain mu­sic. On the other hand, sci­ence shows that lis­ten­ing to happy beats gets your cre­ative juices flow­ing. So those mu­si­cally in­spired im­pulse buys could lead to more in­ven­tive meals. We call that a win-win for you and your su­per­mar­ket.