2.
10. You’re the World’s Best Salesperson <ul><li>You could sell ice to an Eskimo… </li></ul><ul><li>Sand to an Arab… </li></ul><ul><li>Water to a drowning man… </li></ul><ul><li>Screen doors to a submarine skipper… </li></ul><ul><li>Ketchup popsicle to a lady in white gloves… </li></ul>

5.
7. You’d Rather be Phat <ul><li>Yeah, because things went so well last time we had over-valued, over-funded startups with no proven business model. </li></ul>“ Fat, drunk & stupid is no way to go through life.” -Dean Vernon Wormer

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1) So WHY the !%@# would you want to do Lean Startup? PS Do you like Sudoku? You’d better.

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Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010) Problem Solution An early stage tech startup is an effort to find these two things:

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Images courtesy of Eric Ries (startuplessonslearned.com) and Steve Blank (steveblank.com and http://bit.ly/LSSB2010) Problem (unknown) Solution (unknown) The reality: You are playing a massive game of real-life Sudoku because you are solving for two sets of unknowns. Simultaneously.

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Risk mitigation in the context of an early stage tech startup is WHY you should do Lean Startups/Customer Development. If that doesn’t make sense to you, don’t do CustDev or Lean Startups. One Reason

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Another way of putting it <ul><li>(Remember this guy?) </li></ul><ul><li>Avoid building things nobody actually wants. </li></ul>

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How to do it – The Three Meta-Rules: 1) Question and Test Your Assumptions 2) Get Out of the Building 3) Do it again based on what you learned. (Iterate) BUZZWORD ALERT!

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The Zeroth (and Most Important) Rule of Lean Startups 0) There are no rules… 1) Question and Test Your Assumptions 2) Get Out of the Building 3) Do it again. (Iterate)