Robert D. Hisrich is the A. Malachi Mixon, III Chaired Professor of Entrepreneurial Studies at the Weatherhead School of Management, Case Western Reserve University. He is also president of H&B Associates, a marketing and management consulting firm he founded.

Professor Hisrich received his B.A. from DePauw University, his M.B.A. and Ph.D. degrees from the University of Cincinnati, and honorary doctorate degrees from Chuvash State University (Russia) and the University of Miskolc (Hungary). Prior to joining CWRU in 1993, Dr. Hisrich held the Bovaird Chair of Entrepreneurial Studies and Private Enterprise at the College of Business Administration at the University of Tulsa. Dr. Hisrich was a Fulbright Professor at the International Management Center in Budapest, Hungary in 1989. In 1990-91 he was again named a Fulbright Professor in Budapest at the Foundation for Small Enterprise Economic Development, where he also held the Alexander Hamilton Chair in Entrepreneurship. Dr. Hisrich has held visiting professorships at the University of Ljubljana (Slovenia); the Technical University of Vienna (Austria); the University of Limerick (Ireland); the Graduate School of Business Administration at the University of Puerto Rico; and the Massachusetts Institute of Technology.

He has authored or co-authored twelve books, including Entrepreneurship: Starting, Developing, and Managing a New Enterprise (translated into six languages and now in its fifth edition) and The Woman Entrepreneur. Dr. Hisrich has written over 150 articles on entrepreneurship, international business management, and venture capital, which have appeared in such journals as The Academy of Management Review, California Management Review, Columbia Journal of World Business, Journal of Business Venturing, Sloan Management Review, and Small Business Economics. He has served on the editorial boards of The Journal of Business Venturing, Entrepreneurship Theory and Practice, Journal of Small Business Management, and Journal of International Business and Entrepreneurship. Besides designing and delivering management and entrepreneurship programs to U.S. and foreign businesses and governments, particularly in transition economies, Dr. Hisrich has instituted academic and training programs such as the university/industry training program in Hungary, a high school teachers entrepreneurship training program in Russia, an Institute of International Entrepreneurship and Management in Russia, and an Entrepreneurship Center in Ukraine.

[From Amazon] Entrepreneurship by Hisrich and Peters is intended for the undergraduate and graduate courses in entrepreneurship and has been designed to instruct students on how to formulate, plan and implement a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Actual case studies and entrepreneur profiles help illustrate successful and not-so-successful ventures. The 6th Edition will be published in 2004.