JWP at Spring Fair

‘Clearly Lock & Lock’ has the appearance of glass but is as lightweight as plastic. It offers many of the features and benefits that the Lock & Lock brand is known for such as leak-proof, airtight, dishwasher-safe, BPA-free).

‘Clearly’, however, is made from Tritan: a durable material that makes the products shatter-proof and stain-resistant. The range has the tagline ‘Recognisably Stylish, Positively Indestructible’.

To illustrate this, JWP’s stand housed a purpose built walkway constructed from the ‘Clearly’ range, which will allow visitors to walk over the products themselves to highlight their strength and durability.

Geoff Hounslea, sales and marketing director of JWP, said: “‘Clearly Lock & Lock’ takes the brand to another level. It looks great, is less than half the weight of glass and is virtually indestructible, so we’re confident that this range will be a huge success.

“But we don’t want people to take our word for it. We want them to test out just how durable these products are for themselves.”