Reputation Monitor

83% of email delivery failures are caused by reputation problems

Sender reputation remains the most important factor that mailbox providers use to determine which emails make it into a subscriber’s mailbox. Mailbox providers use a large number of metrics to determine sender reputation. These include:

Marketers need a complete reputation picture to pinpoint the cause of delivery problems. Return Path has built the trusted data sharing network (RepNet) so that around 100 mailbox providers can share sender reputation with each other. This is the same data that powers Reputation Monitor to give you the most complete view of your sender reputation.