Imprint Academic Ltdonixsuitesupport@onixsuite.com20190915T1026ZengCOM.ONIXSUITE.97818454092100301Imprint Academic021845409213039781845409210159781845409210020100BCB106B1020010018.27in025.31in031in087.05oz0121cm0213.50cm031cm08200gr100102Societas0101Your Brain's PoliticsHow the Science of Mind Explains the Political Divide1A0101Onixsuite Contributor ID700George LakoffLakoff, GeorgeGeorgeLakoff<p>George Lakoff is Goldman Distinguished Professor Emeritus of Cognitive Science and Linguistics at the University of California, Berkeley. He is a founder of the field of cognitive linguistics and author of many books including <em>The All New Don't Think of an Elephant!</em> (2015 edition) and <em>Moral Politics: How Liberals and Conservatives Think</em> (2016, third edition).</p>2A0101Onixsuite Contributor ID701Elisabeth WehlingWehling, ElisabethElisabethWehling<p>Elisabeth Wehling, Ph.D., is a cognitive scientist at the University of California, Berkeley. She researches political morality using discourse analytical, behavioral, and neuroscience methods and has written several books including <em>The Little Blue Book</em> (2012) together with George Lakoff.</p>101eng00130030390310POL00800010POL04202010PSY00800012JMAQ12JPL12JPVK24Publishers own classificationCognition/Cognitive Science24Publishers own classificationGovernment/Ideologies24Publishers own classificationPolitics24Publishers own classificationSociety010122000300<p>At first glance, issues like economic inequality, healthcare, climate change, and abortion seem unrelated. However, when thinking and talking about them, people reliably fall into two camps: conservative and liberal. What explains this divide? Why do conservatives and liberals hold the positions they do? And what is the conceptual nature of those who decide elections, commonly called the "political middle"?</p>
<p>The answers are profound. They have to do with how our minds and brains work. Political attitudes are the product of what cognitive scientists call <em>Embodied Cognition</em> — the grounding of abstract thought in everyday world experience. Clashing beliefs about how to run nations largely arise from conflicting beliefs about family life: conservatives endorse a strict father and liberals a nurturant parent model. So-called “middle” voters are not in the middle at all. They are morally biconceptual, divided between both models, and as a result highly susceptible to moral political persuasion.</p>
<p>In this brief introduction, Lakoff and Wehling reveal how cognitive science research has advanced our understanding of political thought and language, forcing us to revise common folk theories about the rational voter.</p>0200In this brief introduction, Lakoff and Wehling reveal how cognitive science research has advanced our understanding of political thought and language, forcing us to revise common folk theories about the rational voter.0100030201D5020212420379806f5aa42823b94751a0cfb4b37a04b18a607158740http://books.imprint.co.uk/resources/titles/71157100077430/images/66808e327dc79d135ba18e051673d906/HIGHQ/9781845409210.jpg1720161012T1254Z0201D5020219503125067de9c1bc79c5291eabc64f9cbd27b98f0714636http://books.imprint.co.uk/resources/titles/71157100077430/images/66808e327dc79d135ba18e051673d906/THUMBNAIL/9781845409210.jpg1720161012T1254Z04000306700Onixsuite Contributor ID0201D502http://books.imprint.co.uk/resources/persons/700.jpg04000306701Onixsuite Contributor ID0201D502http://books.imprint.co.uk/resources/persons/701.jpg0600030201D501http://books.imprint.co.uk/resources/collections/4/images/4L.gif0900030201D503http://books.imprint.co.uk/resources/publishers/40.pngSocietas01Imprint Academic35Imprint Academichttp://www.imprint.co.uk/product/brain-politics/35amazon.comhttps://www.amazon.com/Your-Brains-Politics-Explains-Political/dp/1845409213/ref=sr_1_5?ie=UTF8&qid=1477382242&sr=8-5&keywords=your+brain%27s+politics040120161101112016110101WORLD0201GCOI71157100077430WORLDGB0403Ingram Publisher Services02Y203001000002IPSIA0219.90USD0201GB0402Central Books (UK)02Y203002000002Imprint Trade DiscountIMP029.9501Z0.009.950.00GBP0201WORLDUS0403Central Books02Y203001000002Imprint Trade DiscountIMP029.95GBP0201