DIAMOND BAR, CA – SEMA Show exhibitors have cast their votes and selected the finalists for the SEMA Award, an honor presented to the hottest trending and most accessory-friendly vehicles on the market. The winners will be revealed on Tuesday, November 1, the opening day of the 2016 SEMA Show in Las Vegas, Nevada.

Every SEMA Show exhibitor was able to cast a vote in this year’s SEMA Award process.

“When it comes to knowing what trends are emerging and which cars will ignite our passion, SEMA’s manufacturer members have the pulse of the enthusiast nation,” said Chris Kersting, SEMA president and CEO. “Who better to ask than the thousands of SEMA manufacturers who bet their businesses on recognizing the hottest new and upcoming vehicles?”

The Specialty Equipment Market Association (SEMA) announced the winners of the New Products Showcase Awards held at the 2011 SEMA Show. Among the awards of interest to off-roaders is the Best New Off-Road/4-Wheel Drive Product winner MSD Ignition for its Atomic EFI unit. The event recognizes the most cutting-edge automotive products either on the market or about to hit the market. This year, nearly 2,000 new products were submitted for consideration.

Criteria that ranked high on the judges’ selection for the New Product Showcase Awards included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

LAS VEGAS – The vehicles have been tallied and the exhibitors have spoken. The second annual SEMA Award was presented to the Chevrolet Camaro for the Hottest Car, the Fiat 500 for the Hottest Sport Compact Car, the Ford F-Series for the Hottest Truck and the Jeep Wrangler for the Hottest 4×4-SUV. The winners were announced yesterday morning at the 2011 SEMA Show in Las Vegas.

“As the visionaries and innovators of the industry, our SEMA Show exhibitors determine the winners of the SEMA Award based on the vehicles they showcase in their booths,” said Chris Kersting, SEMA president and CEO. “With each booth vehicle representing one vote, the most prominent models in each category are the winners. The SEMA Award celebrates these outstanding vehicles that emerge each year at the show.”

The SEMA Award honors those vehicles that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase this year’s coolest products. The award recognizes four outstanding vehicle models in four categories – “Hottest Car,” “Hottest Sport Compact Car,” “Hottest Truck,” and “Hottest 4×4-SUV.” It also underscores the cooperative relationship between the automakers and SEMA-member companies.

“There is no shortage of options for new car and truck buyers. The ability to accessorize a vehicle often impacts the decision on which vehicle to purchase. The SEMA Award helps guide consumers to the most accessory friendly vehicles on the market by demonstrating the unlimited potential for customization,” added Kersting.

The 2011 SEMA Show features more than 2,000 exhibiting companies. SEMA Show exhibitors manufacture thousands of products that improve performance, safety and convenience, as well as those that enhance appearance and comfort. While products are available for every make and model vehicle, exhibitors are investing more into the Chevrolet Camaro, the Fiat 500, Ford F-Series, and Jeep Wrangler than any other vehicle. Consumers, therefore, can expect to find more options for accessorizing these vehicles.

To learn more about the SEMA Award winners and the products that are available for them, visit www.sema.org/semaaward.

Be sure to check back with Off-Road.com for more from the 2011 SEMA Show.

The Specialty Equipment Market Association (SEMA) kicked off the 2010 show in style, announcing the winners of the New Products Showcase Awards at the New Products Awards Breakfast held at the start of the week at the 2010 SEMA Show. SEMA recognizes products featured in the showcase section by awarding the “the most cutting-edge automotive products” that are either already available to consumers or are about to hit the market. Although SEMA wasn’t able to confirm the total number of entries just yet, for the 2010 show there were more than 2,000 new products submitted from over 1900 companies, which is close to breaking the record for most entries in the showcase.

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