70: Jason Silberschlag

From now 'til we publish the 2012 edition of Best of Phoenix, New Times and Chow Bella present 100 Tastemakers -- Valley residents who make the cut in our culinary scene. Some you'll know; for others, it'll be a first introduction (but likely not the last). While you're here, check out our 100 Creatives on Jackalope Ranch.

Today: a guy who roasts in Phoenix -- year-round.

Tastemaker 70: Jason Silberschlag

Tucson native Jason Silberschlag graduated from the University of Arizona with a degree in philosophy. He says his love for community and quality led him and his wife, Amy, to open Cartel Coffee Lab in January 2008. He has since enjoyed developing his palate by traveling to coffee-growing regions to participate in judging coffee by a process called "cupping," with various cup-of-excellence programs. And he's opened several more Cartel locations. Cartel also distributes to many local coffee shops and restaurants. Chances are, if you drink a good cup of Joe in this town, Silberschlag had a hand in the beans.

I arrived in Phoenix with... a strong work ethic and passion for entrepreneurship.