Whey Protein is widely used in industries like healthcare, personal care, food, nutritional, feed, and pharmaceutical industry. Growing popularity of Whey Protein is due to its advantages like stress reduction, diet support, improvement of the immune system, cancer-fighting capacity and mass gain and fat loss.

The market for whey protein is mainly driven by its widespread application in various product sectors such as functional foods, bakery, confectionery, dairy, ice cream and other sectors. Other factors driving the market are rising disposable incomes, increasing health-conscious consumers and number of health clubs and fitness centers. High manufacturing cost associated with whey protein is restraining the market growth.

Market Segmentation:

The Global Whey Protein market is segmented based on type into Whey protein concentrate (WPC), Whey protein isolate and Whey protein hydrolysate. WPC, which is high in lactose and low in protein, leads the market with the highest number of shares. It is mainly used in the production of nutritional supplements and protein beverages. Based on application, the market is segmented into Dairy, Bakery, Dietary supplements, Confectionery, Pharmaceuticals and Instant formula. Dietary supplements sector is the largest segment and expected to remain the same in the forecast period.

Based on geography the market is analyzed under various regions namely, North America, Latin America, Europe, Asia-Pacific and Middle-East & Africa. North America has the largest market share for whey protein products, which is closely followed by Europe. Asia-Pacific is the fast-growing whey protein ingredients market due to the increasing number of health-conscious consumers and rising disposable income.

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