DVD Sales: Truth Wins Out

June 12th, 2012

True Blood was the only major release on this week's DVD sales chart crushing newcomers and holdovers alike. It sold 717,000 units / $21.52 million during its opening week, which is fantastic for a TV on DVD release.
Man on the Ledge opened in a very distant second place with just 147,000 units / $2.20 million. It failed to make much of an impact in theaters, so this result is unsurprising. The Secret World of Arrietty actually rose to third place, second place in terms of dollars. It sold an additional 128,000 units / $2.55 million over the week for a total of 288,000 units / $5.42 million after two. Red Tails fell from first to fourth with 120,000 units / $1.79 million over the week for a total of 566,000 units / $8.47 million after two. This Means War rounded out the top five with 99,000 units / $1.48 million during the week and 372,000 units / $5.57 million after two.

There were a few other new releases to chart, starting with Gone, which earned sixth place with 86,000 units / $1.28 million. Even compared to its box office numbers, this was bad. Coriolanus opened in 12th place with 62,000 units / $865,000, which is very solid for a limited release. Goon managed 15th place with 55,000 units / $773,000. Again, this is solid for a limited release, but its Blu-ray numbers were even better.

On a side note, Game of Thrones: Season One returned to the chart in 16th place in terms of units and fourth place in terms of revenue. It sold an additional 54,000 units / $1.89 million for a total of 897,000 units / $30.57 million. This was due to the Season Two finale and the DVD will likely return to the top 30 when the Season Two DVD and Blu-ray come out.