12 most-hated PR phrases

Oh no! Our friends at PR Moment have put together a jargon buster that includes the 12 most-hated phrases used in the public relations profession. I’m embarrassed to admit to using 11 of the 12. A prize goes out to the first one who can name the only term from the list I’ve never been guilty of using (leave your guess in the comments).

Boiler plate

Blue sky thinking

Cross pollination/fertilisation

Digital native/immigrant

Grey beard

Heads up

Holding the ring

Moving forward

Quick and dirty

Reach out

Seed, share or amplify

Touch base

Click here to find out what these terms mean (and check out the comments too!).