The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google PageRank, a site is still adversely affected by the Sandbox effect. The Sandbox acts as a de facto probation for sites, possibly to discourage spam sites from rising quickly, getting banned, and repeating the process.

The Google Sandbox is an alleged filter placed on new websites. The result is that a site does not receive good rankings for its most important keywords and keyword phrases. Even with good content, abundant incoming links and strong Google Page Rank, a site is still adversely affected by the Sandbox effect.

The Google Sandbox Effect is a concept used to explain why newly-registered domains and websites rank poorly in Google Search Engine Results Pages (SERPS) for a period of time. In other words new websites are put into a "sandbox" or a holding area and have their search ratings on hold until they can prove worthy of ranking.