Marketing

Paint splatters and graffiti might look like accidents or vandalism to some people, but the eye-catching, genre-bending artwork of Rowena Martinich is redefining ideas of art and beauty, while answering one very important question; what would it look like if Warhol, Pollock, and Picasso got together and went wild on a wall?

It’s
that time again! Videogame enthusiasts from all over the world will be
tuning in to their favorite gaming websites and video portals from June
11th through the 13th for huge reveals of brand new videogames,
technology and other electronic entertainment related goodies. As
always, I can’t wait!

What's a $36 Million-Dollar
lady to do after bailing from the world's largest search engine only to
join the ranks of a bit player the likes of Yahoo? A player that was
losing so much market share, it needed to enter a 10-year partnership agreement
with Microsoft's Bing to stop the bleeding.

If you can solve a huge problem with the help of Verizon’s broadband
networking, cloud storage, wireless capabilities or other technology in
the fields of health care, education or sustainability, the
communications giant will give you up to 1 million dollars to develop
the idea.

Whether you spend your nights in 1500 Thread Count luxury or the scratchy tatters of motel room sheets, the quality of the mattress is always key. Getting the best mattress isn't easy or cheap, but somehow, the brilliant Brits at WeDo Mattresses have unlocked the mystery behind inexpensive, high-quality beds so they can grab some cheeky sleep.

Old & busted: cupholders. New crispy, salty and greasy hotness: the McDonald's fries holder! Designed to fit car, truck and bike cupholders not to mention pedestrian hands, the bright red plastic “potato holder” is available for a limited time from McDonald's Japan.

The just released movie "iSteve" is a creative spoof satirizing the life
and times of Steve Jobs, in a way that not only takes liberty with the
historical facts but also ironically casts in the title role the actor
that helped make "Mac" a household name. That's right, while Ashton Kuthcher's portrayal of Jobs
is still a way's off, Justin Long of "I'm a Mac" fame has assumed the
role of iSteve in this online mockumentary, available to any and all, on
a computer near you!

When the competition goes highbrow, what's the CEO of a competing
airline to do? Well, if you're Richard Branson you might seek out
advertising space that goes below the belt. That's right. . . while
politicians, the likes of U.S. Representative Anthony Weiner have lost
their jobs over public images pertaining to to their 'junk,' Virgin Atlantic's
number one publicity junkie exposes himself to the world at large - and
to boot - getting off "Scot" free (literally)!

PepsiCo Inc. (PEP),
the makers of the iconic American soda, has recently become the
second-largest food and beverage corporation in the world. An abundance of
innovations helped to make PepsiCo the industry giant that it is today. The Sultan
of Soft Drinks hasn’t stopped striving to discover innovative start-ups
across several areas to throw their support behind, leading to the
creation of PepsiCo10.

When Facebook rounds 3rd base for a home run On April 12th -- with it's
new Android app called "Home" -- one has to wonder if Google missed a
golden opportunity? With a stock uptick of 3% as a result of this
announcement, the new FB app is boasting its functionality to turn any
compatible Android phone into a socially-smart Facebook phone.

Sometimes it takes a brand decades to use its specific combination of
logo, words, font type, design, colors and value to evolve into a
lifestyle choice. The promise, look, personality and feel is the brand's
patina. It transcends the commercial transaction igniting what I call 'magnetic marketing,'
or the time when the buyer and seller travel on the same wavelength,
where they are more tightly attracted to each other, than any other time
in the customer-brand relationship cycle.

The Federal Trade Commission (FTC) may not receive many robocalls, but
it gets more than 200,000 complaints about the buggers every month. It
finally decided last fall to issue a challenge to the public to see who
could come up with a way to stop the marketing calls before they reach your ringer. The Robocall Challenge
winners, announced April 2, 2013, were not the most inventive
invectives, but the most likely-to-be-effective technologies
invented separately by software developer Aaron Foss and computer engineer Serdar Danis.

Who wants to test drive a new car through the same boring streets they see every day? In a recent Renault advertising campaign to promote its' new CLIO model, potential buyers are taken on an unusual test drive which ends on the streets of Paris, surrounded by scantily clad women or shirtless men. Now that's what I call taking a look under the hood!