MOG, Sonos, And Free Trial Wars

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Customers of Sonos Multi-Room Music System in the US will soon have access to bay area on demand music service MOG’s entire catalog. Sonos streams at a high quality of 320kbps.

“Sonos products are absolutely best-of-breed and their customers expect great sound, whether they are accessing their own music library or streaming music from a service like MOG,” said David Hyman, CEO of MOG featured here in our Top Ten Top Twenties List. “Our goal is to make it fast and easy for music lovers to listen to any song they want from virtually anywhere–in the car, on the computer, on their phone, and now in any room in the house with Sonos,” Hyman continued.

In addition to Sonos, MOG joined the race to turn cars and televisions into the ultimate gadgets. Just a few days ago, MOG announced integration with the BMW Mini.

On demand streaming music is not free, but as these services expand their hardware integrations spanning smart devices, there is new competition in the Free Trial space. On Demand streaming services are fighting for subscribers while rapidly developing the on demand streaming music business.

MOG is offering a 14-day free trial to all new and existing Sonos customers after which users can choose MOG’s $9.99 per month MOG’s “Primo” subscription plan to integrate the product into their devices such as Sonos, iPhone, BMW Mini, Roku and Android phones.