The idea for the song may have spawned from Willam’s appearance at the NewNowNext Awards where he and the pint-sized Eden Wood had a lip sync for their lives, with Eden claiming victory, to the Selena Gomez original, “Love U Like A Love Song”. It seems however that Willam is getting the last laugh with this phallic hit. Seriously, you will never watch BBC the same again friends. Trust us.

So enjoy Willam, an assortment of schlongs and more costume and wig changes than we can count in the video above. Then go purchase the single on iTunes so Willam can keep turning out these hits forever.