"By working with an industry leader in cashless payment technology, we are delivering efficiency and accuracy in a way that helps vending companies save time and money while creating a better experience for drivers," said Gimme Vending cofounder and sales vice-president Evan Jarecki.

For vending operators who have machines equipped with USAT's cashless payment system, the joint solution makes it possible to wirelessly pull DEX directly to Gimme's app, without additional hardware, including the Gimme Key. Operators would obtain the benefits of wireless DEX, real-time information on vend visits and greater planogram accuracy. For machines in remote locations where it's impossible or impractical to connect to cellular-based payment systems, Gimme offers a Bluetooth device (the Gimme Key) that plugs into a DEX system.

Additionally, USAT said that Gimme has agreed to market its payments platform and PCI Level 1 secure service to its customers. USAT's platform can be layered with such services as advertising, loyalty programs and payroll-deduct services.

M&M Sales Co., a Canteen franchise with clients in Lafayette, Houma and the Lake Charles areas of Louisiana, reportedly tested the USAT-Gimme package at 1,775 of its locations. "The inherent benefit that the USAT and Gimme solution brings to our business is accuracy that reduces sell outs, spoils and bring backs, along with a cashless payment system that has consistently increased sales for us," said M&M new business development director Mickal McMath.