Analyzing the backlinks of your competitors can help you to greatly
improve the backlink structure of your own website. Of course, it's not
enough to depend only on the backlinks that your competitors already
have. You have to do the right things.

In the news:
Google targets more link networks, Google+ violates Google's own
linking policies, poor grammer can lead
to low rankings on Bing, negative SEO becomes a major problem, and more.

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1. Three steps:
how your competitors’ link profiles can help you to improve the links
that point to your own site

Analyzing the backlinks of your competitors can help you to
greatly improve the backlink structure of your own website. Of course,
it's not enough to depend only on the backlinks that your competitors
already have. However, the backlink profiles of your competitors can be
full of great backlink opportunities for your own website.

Websites that link to your competitors are websites that
should link to your website. The link profiler tool in SEOprofiler can
help you to find easy link targets:

Step 1: Enter the domain of a
competitor in the link profiler tool

Search Google for a keyword for which you want to get high
rankings on Google. Write down the domains that are listed in Google's
regular search results (i.e. the results that are not marked with a red
'local' pin).

Enter one of these domains in the link profiler tool in
SEOProfiler and view the result page. The link profiler tool offers a
lot of filters that help you to find easy link targets quickly:

Step 2: filter the results by
industry and context

A great feature that other backlinks tools do not offer is the
fact that the links are categorized by context. For example, it is
relatively easy to get links from blog pages. Review websites often
link to your website if you offer them products that they can review.
There are several other link contexts that you can select.

In addition to the link context, the linking websites are
categorized by industry. For example, if your website is in the travel
industry, it is usually advisable to get backlinks from other travel
websites. The link profiler tool in SEOprofiler helps you to find these
websites:

Step 3: Add the page to the link manager

Click the 'Add' link next to a link to add a page to the link
manager. The link manager will automatically retrieve the contact
information of the page so that you can quickly contact the owner of
the linking website.

There are many ways to sort the list

In addition to the filter settings above the result list, you
can sort the results by clicking on the column headers of the results
table. You can also click the labels in the result table:

The link profiler tool in SEOprofiler helps you to find good
links as quickly as possible.

Tips and tricks

Quality is much more important than quantity.

Add all quality websites that could be good link partners
to the link manager in SEOprofiler.

"Until recently, negative SEO stayed out of the
spotlight, lurking on the darker, more subversive areas of the net.
[...]

The cost of performing negative SEO hasn’t really changed in years, if
anything, it has become more widely available and at more competitive
costs. This may be one of the reasons why we’re seeing more instances
of this kind of digital warfare, especially with smaller brands in
competitive niches.

How are Search Engines combatting this? Well the honest answer is, they
aren’t. With no way of identifying the origin of negative links, search
engines like Google and Bing are unable to police effectively against
these damaging SEO assaults."