About Us

Mothercare brings you the best for your little ones, from over 230 family-friendly stores in 19 countries.

Founded over 30 years ago with a single store in Bahrain, today, we continue to grow steadily.

We know you want the best for your little ones so we’re here to offer you top quality products at fabulous value for your money. Alongside our own well-loved ranges Juniors, Giggles and Eligo, we are proud to stock an unbeatable array of top international brands, including Lee Cooper, Barbie, Disney, Graco, Ferrari, Maclaren, Maui and Sons, Fisher Price and Little Tikes, giving you so much to choose from.

235Stores

235
Stores

in 16 countries across the Middle East and Africa.

4,432+Employees

4,432+
Employees

dedicated to providing customer satisfaction.

2.9Million sq.ft

2.9
Million sq.ft

of retail space dedicated to baby fashion and essentials.

20Million

20
Million

customer transactions and more every year.

Mothercare stores are designed for your entire family, with comfort and convenience being our top priority. Some stores feature relaxing mother’s rooms where you can feed and change your baby in privacy, as well as fabulous play zones to keep your kids safely entertained while you shop in peace.

Our Vision and Mission
To be the number one children's store that provides exceptional value and a great shopping experience for moms and kids.

Our Values
- Passion for excellence
- Integrity in everything we do
- Empowering people to strive and deliver
- Adapting to changing market and consumer needs

Our CSR Initiatives
We have consistently demonstrated our commitment to Corporate Social Responsibility (CSR) through child safety awareness campaigns. Launched in 2005, our pioneering initiative ‘Child Safety First’ was the result of in-depth research into the habits of infants, toddlers and kids, as well as what they come into contact with every day. By identifying potential high-risk situations, we were able to come up with a comprehensive and affordable collection of child safety equipment and solutions for use in homes and cars.
Our community programme, which emphasizes the importance of child safety while travelling, is endorsed by the Roads and Transports Authority of Dubai (RTA), the Health Authority of Abu Dhabi and Royal Oman Police. The programme also partners with parents to ensure that children grow up in a safe environment, wherever they may be. Click here to download our latest Child Safety First catalogue.