PV installations in the core subsidized markets, defined by First Solar as Germany, France, Spain, Italy, California and the Czech Republic, soared in 2010 but will decrease this year after subsidy cuts in Germany and France. Next year will likely see a further decline in Germany and Italy, and First Solar's CEO Michael Ahearn sees no long-term future in these traditional subsidized locations. Unsubsidized locations with higher solar resource, such as India and the Middle East, represent the likely target markets of the future. Source: First Solar/EPIA/others.