Campaigns

Love it or hate it, Valentine’s Day is just one of the big calendar events marketing directors can use to push their brand in the hope that their customers will say those three little words: ’I love you‘ (preferably loudly, on … Read more

This Thursday (7 March 2013) marks the sixteenth year of World Book Day , a worldwide celebration of books and reading observed in over 100 countries across the globe. One of the day’s key aims is to encourage children to read more and, perhaps … Read more

“Happy gay marriage” On Tuesday 5 February, MPs voted in support of equal marriage, 40 years after Britain’s first gay rights march. This is a historic moment for Britain and a further move away from state-sanctioned prejudice. It was greeted … Read more

It’s time for Vine This week, Twitter released a standalone video sharing app for the iPhone called Vine. The app allows users to tweet six second clips that play on a loop, and has proved to be really popular in its first week. Indeed, it has … Read more

#Susanalbumparty Susan Boyle has launched another album – Party – and, in order to promote it, her PR team decided to use the hashtag #susanalbumparty (read “Susan Album Party”). This is apparently an honest mistake. I’m sceptical: why is … Read more

Pinterest business profiles This week saw the launch of Pinterest business accounts. This allows the account to use the brand name rather than a first name and last name. The account can be verified via the website verification process. Companies … Read more

Thomas Cook gets a free Low Cost Holiday
Last November, the coincidentally named Thomas Cook left a comment on travel agency Thomas Cook UK’s Facebook page asking for a free weekend in Paris as compensation from them sharing … Read more

Facebook one billion active users We all knew this was coming: Facebook has finally hit over one billion active users. Yesterday Mark Zuckerberg made the announcement via his Facebook profile, which has over 16 million subscribers. Facebook … Read more

Facebook integrates Dropbox into groups Facebook has added a new Dropbox feature to some of its groups. A Facebook representative said of the update: “When the owner of the file makes updates, those updates will also be shared back to the group. … Read more

FSRU Video 7 Watch us discuss this week’s social round up topics and more! Join the conversation on Twitter using #FSRU. The FSRU is also available to download as a podcast . Tom Daley vs. internet troll After training for years, Tom … Read more