Business Economics; specializations in: Tourism and International Trade

Study specialization

Tourism and International Trade

Academic title abbreviation

mag. oec.

Genre

master's thesis

Language

Croatian

Defense date

2017-02-16

Parallel abstract (English)

The production of goods produces for the market. Goods or services are searching for the
customer as the other side which is necessary for the trade process, and sale process appears
as infrastructure of the trade. Trade should be viewed more as a process than the event. In the
trade process sales is important for the transactions as exchange of values between two or
more sides. Sale process can be viewed from multiple viewpoints. Advantage of process
approach is ensuring permanent relations managing between individual processes and their
combination and interaction. This final paper is explaining sale process and other processes in
it. Paper also discusses aspects of selling as business and positioning sales in the
organizational structure of the company.