HighlightCam app for iPhone Takes Editing Out of Creating and Sharing Movies

We all know the iPhone can record some pretty awesome video footage. But when it comes to editing that footage to share with friends and family, most of us transfer it to a computer and chop it up using traditional software. With the HighlightCam iPhone app, anyone can quickly and easily create and edit a movie with absolutely no editing experience whatsoever and without having to learn or buy any new software...

We all know the iPhone can record some pretty awesome video footage. But when it comes to editing that footage to share with friends and family, most of us transfer it to a computer and chop it up using traditional software. With the HighlightCam iPhone app, anyone can quickly and easily create and edit a movie with absolutely no editing experience whatsoever and without having to learn or buy any new software.

The most work you will have to do in HighlightCam is arranging the footage in the basic order you want to appear. Then you designate how long you want the movie to be and what aspects of the footage you want to focus on (Balanced, People, Action, Voice). Based on your selections, HightlightCam takes over and automagically:

- Trims the video content to fit your desired length

- Removes low quality footage

- Adds fades and transitions

- Creates a Title Slide at the beginning of the video

Once HighlightCam is done doing it's thing, you will have a nicely edited mini-movie just begging to be shared. Connect your YouTube and Facebook accounts and with the touch of a button, you can do just that!

I'm not sure HOW HighlightCam REALLY processes your movie, so I will just quote from the Press Release:

"Developed over 5 man-years by HighlightCam's team of Ph.D's and engineers, the advanced mathematical algorithms combined with computer vision programming enable the software to mimic a human editor. HighlightCam's finished product takes full advantage of the high-performance cloud processing architecture provided by Amazon to make the application's simplicity both possible and scalable."

The app strongly suggests that you be on WiFi to process your footage. I will concur, because all of the footage I selected to test the app was approximately 6 minutes long, of that I opted to have the app chop it down to 3 minutes. I was using 3G, so it took some time for the video to process. So if you are impatient, wait until you get home to send your mini masterpiece to HightlightCam.

But when the video was done, it looked pretty amazing and with little effort. "Using HighlightCam, anyone can create a minimovie regardless of their level of technical sophistication - we have developed the most advanced video technology available to make our app accessible and fun for even technophobic users," said Robert Neivert, CEO of HighlightCam. "With our service, you can take vacation videos, pics of your kids, pets or friends and turn them into a great-looking video with the push of a button - we want to empower the use and sharing of edited video for people who don't want to learn Adobe Premiere or even iMovie."

The HighlightCam is free in the iTunes App Store (OS 4.0 and up), BUT you have to pay for in-app credits to make more movies - The first one is on HightlightCam. But the value of finally making a quick and easy mini-movie out of all that footage collecting dust on your iPhone is worth buying the credits.

So if you finally want to make something of all that beautiful iPhone footage just sitting on your iPhone, but don't feel like going through the editing process, check out the HightlightCam and let us know what you think in the comments section.