Global Native Advertising Platform Finds Carell and Stone Have the Best “Click Factor” for Online Ads

Less than a month from the big day, native advertising pioneer MGID announced the most clickable nominees for the 87th Academy Awards®. Emma Stone, nominated for best actress in a supporting role for her performance in Birdman and Steve Carell, nominated for best actor for his performance in Foxcatcher, both ranked 10 out of 10 on MGID’s Click Factor scale.

The scale, ranked from 0 to 10, measures how viral a piece of content is based upon user engagement, click-through statistics, and other traffic metrics pulled from more than 3,000 entertainment online news sites and blogs.

The other nominees did not rank over a Click Factor of 2, demonstrating a large margin between content that was viral and content that wasn’t. Female nominees with the best click factor were, in order of clickability, Emma Stone, Keira Knightley, Rosamund Pike, Felicity Jones, Marion Cotillard, Meryl Streep, Reese Witherspoon, Laura Dern, Julianne Moore and Patricia Arquette. Male nominees with the best click factor, respectively, were Steve Carell, Edward Norton, Benedict Cumberbatch, Mark Ruffalo, Bradley Cooper, Eddie Redmayne, Ethan Hawke, J.K. Simmons, Robert Duvall, and Michael Keaton.

MGID also conducted a survey of its more than 86,000 Facebook fans to find who they thought would win the Oscars®. Meryl Streep and Reese Witherspoon were chosen along with Bradley Cooper and Edward Norton.

“We certainly don’t think an Oscar nominee’s Click Factor will indicate who will win the award, or even whether or not they are good actors, but it is a great way to see what Internet audiences are interested in,” said Sergey Denisenko, CEO, MGID. “Also the disparity between what our Facebook fans cited as their favorite nominees and what audiences clicked on demonstrates that just because a celebrity is popular, doesn’t necessarily mean they are ‘clickable.’”

“ACADAMEY AWARDS®” and “OSCARS®” are registered trademarks and service marks of the Academy of Motion Picture Arts and Sciences. MGID is not affiliated with the Academy Awards or the Academy of Motion Picture Arts and Sciences.

Celebrity “click factor” is derived from an algorithm that aggregates data on user engagement and virality among millions of visitors to entertainment, lifestyle and sports publishers. MGID uses “click factor” to identify the entertainment topics that are most desirable by the end-user and can help inform content creators and advertisers relevant audience trends.

MGID’s list of top most clickable names in native ads was divided by male and female, where female celebrities seemed to enjoy significantly higher “click factor” than males did. 2014 findings revealed that, with only a few exceptions, female celebrities are far more popular in native advertising than their male counterparts.

The top 10 most “clickable” female celebrities are:

Miley Cyrus

Hayden Panettiere

Chloe Moretz

Ariana Grande

Bella Thorne

Kaley Cuoco

Miranda Cosgrove

Selena Gomez

Kelly Osbourne

Willow Smith

The top 10 most “clickable” male celebrities are:

Jaden Smith

Jim Parsons

Jason Statham

Ben Affleck

Dwayne the Rock Johnson

Justin Bieber

Daniel Radcliffe

Ryan Gosling

Lil Wayne

Prince Harry

MGID measures the “click factor” of celebrities by calculating a range of criteria, including number of articles published, the number of impressions the ads received and the amount of “click-throughs” the article generated.The anonymous behavior of nearly 20 million individual website visitors who clicked on more than 180,000 of native ads on 3,000 websites, worldwide, was analyzed. The data was tracked through MGID’s native advertising widgets, housed on entertainment and lifestyle websites to monetize and engage their audience.

“Click factor is a great tool for understanding the pulse of Internet audiences,” said Sergey Denisenko, CEO, MGID. “For native advertising to be successful, website visitors must take a captive interest in the content given to them. It is clear that ads featuring these celebrities reflect the most important trends of 2014 with entertainment and lifestyle audiences.”

MGID, global native advertising pioneer and member of the Interactive Advertising Bureau, connects millions of people annually with targeted entertainment and lifestyle content on thousands of websites, improving the online experience of the consumer to the benefit of both advertisers and publishers.

Mid-Year Trends Analysis Reveals Internet Destinations with the Best “Click Factor” Include Flash Games and “Then and Now” Childhood Crushes

Native advertising pioneer MGID identified the top-ten Internet content trends for the first half of 2014 today, having aggregated engagement and virility from millions of visitors to more than 3,000 entertainment, lifestyle and sports websites. Flash games topped the list as the type of content that had the best “click factor” among the visitors of the MGID network thus far in 2014.

The top 10 most clickable trends for the first half of 2014 are:

RANK

TREND

CLICK FACTOR

1

Flash Games

10

2

Childhood Crushes (Then and Now)

7.8

3

Facebook Picture Fails

6.3

4

Couple Physical Training

3.4

5

Luxurious Lifestyle

3.3

6

Bollywood Stars

3.2

7

Movie Mistakes

3.2

8

Kaley Cuoco

2.9

9

Elsa Transformation (from Frozen)

2.1

10

Hayden Panettiere Bikini Style

1.8

MGID measures the “click factor” of Internet content by calculating specific traffic criteria, such as the number of articles published about the topic and the amount “click-throughs” generated as a result of publishing the content.

The analyzed traffic came from nearly 9 million individual website visitors, clicking on content from more than 3,000 websites, worldwide. MGID tracked the data from user clicks on native advertising widgets that thousands of online publishers use to engage and monetize their audience.

“Whenever we see pop culture and entertainment trends in our system, it gives us some further insight into the behaviors of our audience,” said Sergey Denisenko, COO, MGID. “It is paramount that we understand audience behavior so that we know how advertisers canbetter engage website visitors with authentic and relevant content that is interesting to them. Our platform makes it possible for websites to create high valuable content and to connect with users looking for that content.”

MGID, a comScore-verified traffic vendor in the trending native advertising space, connects thousands of websites with millions of people annually and services publishers and advertisers with a content-driven campaign platform that improves the experience of both the advertiser and the consumer.

MGID, a pioneering network in native advertising, is moving its U.S. headquarters to Los Angeles to be closer to sports, entertainment and lifestyle clients. Founded in 2008, MGID now delivers more than one billion targeted native ads impressions daily through its 3,000 publisher partners, serving web-surfers with relevant, entertaining news, pop culture articles and multimedia.
A global leader in the native advertising space, MGID covers more than 50 categories of subject matter and currently generates more than 90 million authentic, unique monthly visitors.

MGID prides itself on delivering quality traffic comparable to that of context ads and organic search traffic, but for a fraction of the cost.

“Lifestyle advertisers are beginning to understand that the old ways of doing things do not resonate with today’s audiences,” Sergey Denisenko, COO, MGID, explains. “Website visitors respond to content only if it is tailored specifically to their interests. Irrelevant ads are a turn off. Our customers want content their website visitors will be genuinely interested in.”

MGID has become a trusted content network that delivers with comScore-verified traffic that is in full compliance with IAB standards. Account specialists are available 24/7 to advise customers on how best to optimize their campaigns or monetize their sites.

MGID’s new U.S. Headquarters are at 1514 17th St. #207, Santa Monica, Calif., 90404. For more information, see http://mgid.com.

MGID team is happy to present the result of company's business activity in numbers for 2013. Data and stats, verified by comScore - a leading internet technology company in analytics, were throughly analyzed and compiled to create short and clear presentations for our users, vistors, clients and natvie advertising business insiders.

MGID Network (US) stats for February-December 2013 (11 months):

Fem MGID Network (US) stats for March-December 2013 (10 months):

MGID Network (World Reach) stats for 2013:

Don't hesitate to contact us to discover the new opportunities for your business today.

Digital media giant MGID Inc. announces the launch of their Sports and Gaming sub-networks. These networks were created for advertisers and publishers who want to attract more high quality and relevant traffic to their websites, increasing their audience in an intelligent way.

The new MGID Inc. initiative will cater to the growing Sports and Gaming categories in a way which ease the process of increasing pages viewed through the rise of relevant users. Many reputable websites with premium content from their respective categories, have already joined the new sub-networks and are enjoying its benefits.

"The launch of these two highly anticipated sub-networks, resulted from long discussions with partners and clients, as well as users – who are our core focus." - commented, Nick Marr, Company Director (MGID Europe). "These sub-networks open some very attractive opportunities for websites with Sports and Gaming content. I believe the Sports and Gaming sub-networks will allow relevant websites to see their traffic growth potential explode.”

Being a part of the Sports and Gaming sub-networks allow advertisers and publishers to:

- Get a 10%-15% increase in page views
- Increase the number of relevant unique visits
- Raise in ads revenue from banner impressions
- Get the opportunity to promote/advertise content on a huge network of websites
- Save money – MGID does it for free and it’s an easy process to start

MGID Inc., the leader in digital marketing announces the launch of its Advanced GEO-Targeting System® features, which allows advertisers to push the limits realizing maximum potential from their ad-campaigns!

The technology behind the new extended targeting opportunities allows advertisers to target not only all countries, but also particular regions within these countries. The update is applicable only for clients who use our services on the bidding basis. It has been thoroughly tested and is now ready for use by MGID’s network partners.

Aside from the introduced features MGID Inc. is developing a city-targeting feature that will be available very soon.

“Thanks to the targeting options recently presented by our company, advertisers will be able to choose from a wider range of ad campaign settings.” - said Robert Bardunias, Executive Vice President of MGID Inc. “It allows our clients to create incredibly sophisticated campaigns with targeting features that correspond to their precise advertising/demographic needs. We are convinced that our customers will be delighted when they use the MGID Advanced GEO-Targeting System®.”

In order to use the new targeting-features, please consult your traffic expert, and he/she will be glad to assist you with the advanced GEO-targeting adjustments.

Kristen Stewart – who rose to fame as Bella Swan in the Twilight films – is summer 2012’s most clickable celebrity. Web traffic generator MGID’s Click Factor ranked the American actress as the celebrity consumers felt most compelled to click on during the period June 1st to August 31st 2012.

With a Click Factor of 9 the Twilight star topped the list. Second place went to singer Beyonce with a Click Factor of 8, while rapper Nicki Minaj came third with a Click Factor of 7.3. Surprisingly the results revealed that singer Justin Bieber – the world’s most Googled celebrity – only ranked ninth, with a Click Factor of just 2.7. Since the summer Click Factor scores are calculated from the beginning of June to the end of August, Prince Harry only just squeezed onto the list in last place following his late August exploits in Las Vegas.

MGID measures the Click Factor from the Internet user clicks generated via the MGID widgets that many thousands online publishers display on their websites. MGID’s widgets have a reach of 120 million people. The widgets display compelling editorial teasers – an image and a descriptive headline – developed by MGID’s expert team. These teasers attract Internet users’ attention and encourage them to click on the links for more information, taking them through to a publisher’s or advertiser’s website.

The MGID Click Factor is calculated using criteria including the number of times people clicked on teasers about celebrities, how many articles online publishers produced about each celebrity and the average amount of click-throughs per teaser.

MGID’s widgets appear below articles on websites, rather than the more typical advertising spaces above and beside publisher’s content. Online publishers carrying MGID’s widgets are rewarded in two ways: by gaining revenue for carrying teasers to advertorials or by receiving more traffic to their website.

MGID Click Factor Summer 2012 results:

RANK

CELEBRITY

CLICK FACTOR

1

Kristen Stewart

9

2

Beyonce

8

3

Nicki Minaj

7.3

4

Selena Gomez

6.7

5

Kim Kardashian

6

6

Emma Watson

5.3

7

Megan Fox

5

8

Sunny Leone

4

9

Justin Bieber

3

10

Prince Harry

2.3

Nick Marr, Director of MGID, said: “People find our teaser articles compellingly clickable because we make them about celebrities, issues and products that they care about. The 120 million reach of our widgets coupled with our editorial expertise drives web users to the quality content offered by our worldwide network of many thousands of publishers.”

“The enduring popularity of the Twilight saga combined with R-Patz and K-Stew’s romance hitting the rocks made the editorial teasers MGID’s team created about her extremely popular with web users, establishing her as summer’s most compellingly clickable celebrity.”

“Advertising banners are now standard website furniture. Consumers are so used to seeing banners that they no longer effectively engage with them. MGID attracts Internet users by creating compellingly clickable content and placing it below articles, rather than in the banner-dominated space at the top of web pages.”

MGID at Ad:TechLondon

Nick Marr will be presenting "How to use celebrities to drive traffic” at digital marketing event Ad:Tech at 15.50 on Wednesday, 19th September 2012.

The presentation will reveal how major brands and publishers of all types are using celebrities to increase traffic & revenue, and how content driven traffic helps to grow businesses in an economic downturn.

MGID will be exhibiting at Ad:Tech on stand 210.

MGID is the largest audience development platform in the world. It unites many thousands of websites in its network and MGID’s widgets have a reach of 120 million people. According to the respected independent authority Alexa.com, the MGID website is one of the top 200 in the world.

The MGID platform offers a new and powerful way to advertise products, services and website content via the world’s largest audience development network of premium publishers. MGID also provides publishers and advertisers with quality content, increased traffic and more site visitors.

The largest audience development platform in the world MGID Inc. announces the launch of the new website design. The new website provides improved navigation, simplified support and reflects the new direction of MGID Inc. development.

The redesigned website, presents the company's core message in a new light with stronger impact. It embodies MGID's far-seeing vision and commitment to the growing needs of its clients.

"Our company has expanded and grown so much recently, we really felt that it was time for new look and feel to the website." - commented, Nick Marr, Company Director (MGID Europe). "The new website is easier to use, and it shows the new face of MGID Inc. I believe our clients are going to love it."

Besides the launch of the new website design, MGID Inc. has introduced the new OS targeting feature in order to upgrade the quality of service provided to publishers and bloggers worldwide. Now publishers can select MAC OS X targeting for the special needs of their campaigns, making them more efficient in terms of addressing their target audiences.

"We have studied the needs of our clients carefully, and felt the necessity of the OS targeting feature introduction. We are convinced that this feature will help our clients to reach their target audiences in a more intelligent way.” - said Robert Bardunias, Executive Vice President of MGID Inc.