GoodeReader reports on Hachette CEO, Arnaud Nourry’s inability to rise to the occasion. The publisher is basically saying that he’s out of ideas as the next big wave in the eBook Revolution approaches.

He must have heard that Rakuten/Kobo and Walmart will sell eBooks into the massive US marketplace, and that Apple is revamping its iBooks (now Books) to take a share of the same Amazon-dominated market.

And to meet the challenges ahead, Nourry says that eBooks are “stupid” and by extension implies that consumers of such products are too.

Maybe he should sit this one out. He’s in over his head and it’s time for round two.