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These days there is a lot of discussion around fan engagement on Facebook pages, how to increase engagement and how to measure engagement.

From a viral perspective, some kind of engagement is needed; for example a comment, a share, a like or a post. When people engage, social media platforms create stories which are then visible to these people´s friends. That´s where it is getting viral and what defines it as “earned media”. More engagement even helps a post to get more visibility in people´s news feeds when they become part of the “Top Stories”.

Now we all know that people are lazy and rather consume than create, in other words rather read news than writing them or engaging with it. I have just read that as a rule of thumb, only 1 % of all users create new content, 9 % modify existing content, and 90 percent consume existing content. (Source: McKinsey, “Turning Buzz into Gold”). If that is true for all all groups, then isn´t engagement over-rated and partly artificial, in forcing people to engage instead of simply presenting them inspiring or interesting content? I am wondering if the increased amount of Facebook posts, which are primarily created to get shares and likes, really delivers interesting content for all the passive readers?

On the other hand, a study provided by Tomorrow Focus media in Germany says that almost 67% of people who follow a company read its posts and 30% share experiences they have had with that company on the companies page (I guess with companies page it means company´s Facebook page; but it is anyway a general number for all social media, not only Facebook).

to be continued

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I really like this simple, yet useful tool which the Facebook agency SkandNet has released today. It helps you through the process of producing the main images needed for the Facebook page and Facebook timeline.

I went through the whole process and I found it pretty straight-forward. Upload an image, choose auto-resize or manual crop, maybe a background color and – tata: a zip folder with your images in good quality and perfect size is created, which your download and then just up-load on to your Facebook page.

Cover photos are 851 pixels wide and 315 pixels tall. If you upload an image that’s smaller than these dimensions, it will get stretched to this larger size. The image you upload must be at least 399 pixels wide.

Page profile pictures are square and, depending on the size of someone’s screen, display at 125×125 or 150×150 pixels. The photo you upload must be at least 180×180 pixels. We recommend uploading a square image of your brand’s logo. Rectangular images will be cropped to fit a square.

Page profile pictures display next to your Page’s name around the site, so yours should stand on its own to represent your Page. You can also be creative with how your profile picture and cover photo go together. On your Page’s cover, the profile picture displays 23 pixels from the left side and 239 pixels from the top of your cover photo.