Wow what a clusterfuck. Still tho... the whole SCEJ involvement is pretty weird, or do they mean Shuhei Yoshida? Anyway the biggest thing I take away of this mess is that characterbegging apparantly helps, so I wonder if I should go in the PSABR thread now and start spamming for Alundra.

Well, apparently SCEJ is the boss of SCEA much like Nintendo of Japan controls Reggie NoA, so once they got wind of the situation they stepped on the PR department for creating all this.

Nothing was ever concrete, as he never made it that way (i.e. A character with a sword- lol) so he was able to save face or connect the hints to something totally left-field. From what I gathered, he's hinted at Snake, Crash and more recently Cloud.

If some PR reps got caught using a third party to deliberately mislead people about what would be in the game, then firing them was probably the right thing to do. The beta leaks and Platinum complaints are really a sideshow to that.

Instead of getting a proper reveal like the other characters had been getting, he was rather unceremoniously shown off in a bit of demo footage from PAX Prime. I think I remember that the website was accidentally updated with his profile photo before that footage even happened, as well.

Originally Posted by Mr. Fix

They wanted Raiden's (and Dante's) reveal trailer done in a similar fashion to Sonic/Snake's reveal trailers for Brawl (meaning actually decent). That was the agreement. Once the roster was leaked, SCEA panicked and we got the lame ass trailer(s) you see on the internet. It was supposed to hype up Revengance too.

"and directly urged Superbot to begin development on downloadable content that lines up with the fake leaks in order to keep good will with their early consumers who are obviously informed of leaks and rumors long before release."