Louis Vuitton - Spring/Summer 2010

Louis Vuitton - Spring/Summer 2010

Louis Vuitton - Spring/Summer 2010

From 70s to nowadays the afro style has gone through many
meanings and variations, from Angela Davis' political struggles we
rediscover it on the Louis Vuitton's catwalks or even on coffee
mugs

In the 60s and 70s the afro was a ubiquitous hairstyle worn to evoke a
message of pride and power. The crown of fluffy coils became a
fashion statement for African Americans rebelling against
unrealistic standards of beauty. For some it was political, for
others it was something funky and new, either way it changed the
landscape of fashion and identity. Now flash forward 30 years later
and the afro has emerged with more flair, variety, and
artistic fervor.

In the last decade the afro is no longer just a perfect round
shape of coils. With so many women going natural, a term used to
describe the decision to discontinue the use of harsh chemicals to
straighten coily hair, and with the access to global information
the afro has evolved with experimentation and style. There's the 'fro-hawk, the twist-out 'fro, and of course the vintage
afro puff. Combine that with multiple hair colors and textures
results in various styles as unique as the individual rocking them.
Along with it's cultural and social implications the afro is a
source of creative inspiration. From inspiring stylings on the
catwalk, Louis Vuitton's 2010 Spring/Summer
collection, and graphic design, see Swedish brand
Afro Coffee,
the halo-of-hair style has become an icon of it's
own and it looks like it is here to stay.