Market Expansion

Geographical expansion of business is another way to achieve growth. Market expansion can consist of opening an office in a new location or simply putting a salesman in a new market, or even using the benefits of the internet to expand your company. It is critical to do a detailed cost analysis of each option when deciding whether or not to expand into new markets.

Tactics for Market Expansion include:

Research

Industry trends

New market potential studies

Customer Profiles/Niche Market studies

Focus groups

Call Center

Cold calling for needs

Voicemail promotions

Follow-up and relationship building

Surveys and research

Drive people to your website

Database mining

Internet Marketing

Website development

Search engine optimization

Website analytics

Ecommerce

Email blasts

Do you want to know how to expand your market and drive in more customers? Let Holt's 25 years of experience and know-how work for you. Contact us today!