Tuesday, September 08, 2009

The wines are being prepped for the online SMS & TWITTER wine tasting...

More than 30 people from the wider wine industry have assembled at theVilafonté winery to learn about 'Social Media' & how it can be applied inthe wine industry. The afternoon is building a solid base for theculminating event - an online, Twitter, Facebook and SMS enabled winetasting which will reverberate all around the world. The tasting is beingfacilitated by Fred Roed from www.worldwidecreative, Jonathan Cherry fromwww.cherryflava.com and the incredible team from www.mobilitrix.co.za - theindominitable pioneers of cell phone marketing in South Africa. If weachieve nothing, we will at least have some fun doing something that - wedon't think - has ever been done in South Africa before. Follow on Twitter@mikeratcliffe