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Top-tier Kansas City digital agency DEG will provide a global advertising giant with an opening into the U.S. market, as well as push the locally-headquartered firm’s reach international, the companies said Tuesday. Dentsu Aegis Network announced the acquisition of Digital Evolution Group (DEG) as part of an effort to transform its existing creative hub, Isobar.

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Grit and the gridiron might have helped shape Parker Graham’s business acumen, but it’s the influence of his coach in the game of life who inspired Destiny Wealth — his fintech startup that soon will move to Kansas City. “My Mom stretched herself so thin and sometimes it was hard to put food on the