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Wednesday, August 24, 2011

My PROTON Makeover Programme

Technician Is First Recipient In My PROTON Makeover Programme

SUBANG JAYA, 22 August 2011 – PROTON Holdings Berhad revealed today, the first recipient of its “My PROTON Makeover” programme, targeted at rewarding PROTON car owners who have loyally supported the brand over the years. Fadly Hisham Roplay, 33, will have his 1992 Proton Saga completely reworked by the R3 unit of PROTON Motorsports Division.

“Fadly’s story about how his Proton Saga has impacted his life was quite an inspiration to us all,” said PROTON Group Managing Director, Dato’ Sri Haji Syed Zainal Abidin Syed Mohamed Tahir who launched the “My PROTON Makeover” contest at the announcement of PROTON’s “Committed to be Better” programme in July. The contest is part of PROTON’s programme to acknowledge and reward faithful customers of PROTON who have fervently supported the national car maker over the last 26 years. “My PROTON Makeover” requires entrants to submit their story involving themselves and their PROTON car. PROTON will then identify the best stories or most heart-warming and reward five other winners with a complete car makeover. Entries for the contest will close on 28 December 2011.

“When we kicked off this initiative, Fadly’s name came up as a model example. The story of him and his Proton Saga was lighthearted and entertaining. But more importantly, it was really heartwarming to hear about much he loves his car and the memories that his family and him share with the car. For this, we truly felt that he and his car deserved a big ‘Thank You’ and reward,” Dato’ Sri Haji Syed Zainal said.

Purchasing his Proton Saga in 1999 from its original owner in Kuala Lumpur, Fadly, a technician with an international electronics manufacturer, drove it back immediately to his home town, where upon arriving at the Sultan Azlan Syah bridge in Perak, shouted out “Welcome to Kuala Kangsar!” to the car, as described by his mother who was travelling with him.

“He has such an attachment to the car that only he can describe best,” said his mother, Puan Hamiah Abdullah. “He once brought us down to shop in KL, and had his car towed by the traffic police as it was parked illegally. After frantically rushing to the impound and paying the fine, he ran over and hugged the car! We couldn’t help but watch and laugh!” she added.

When asked, Fadly expressed great sentiments of the car. “One of my most memorable moments, or rather nightmare involving the car was when I drove my mother over to my girlfriend’s house for her to convey the proposal of marriage to my girlfriend’s parents. I was sitting in this car, outside the house, trembling!” he recalled. His car has played a major facet in his personal story, being the vehicle used on his first date with his then girlfriend, who has since become his wife and mother to his two children.

“This car and I have shared many stories together. We have been the brunt of jokes by my family and friends. My father-in-law has even offered to pay the down payment for a new car, but I politely declined,” said Fadly. “It is a bit of a relationship, where my car keeps me going and I also keep her going,” he laughed after revealing that thousands of ringgits have been well spent over the years to keep the car as road-worthy as possible and for the regular service maintenance.

Fadly’s 19 year-old Proton Saga will now be in the R3 workshop for four weeks, for a full rework, from top to bottom, front to back and inside out. Speaking on behalf of the R3 unit of PROTON Motorsports Division, Head of Engineering, Tengku Djan Ley bin Tengku Mahaleel said that the department is very excited about the project. “It’s not often that we are given freerein to do up a car like this. Considering the background of the situation, we’re really looking forward to giving the car an outstanding makeover as a gift for Fadly.”

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