Website planning, design and marketing advice guide

Tweet We are all test dummies in one of the worlds largest experiments. Google shows different versions of pages to users and records their response. This data is important for improving the search service. By gauging the users preferred search options Google can refine the search results page and ultimatley the speed of their service. There is a direct correlation… Read more →

Tweet Yahoo will be rolling out some changes to their crawling, indexing and ranking algorithms over the next few days. There may be some ranking changes and page shuffling in the index. What effect will this have current and future indexes? For more info and discussion visit Yahoo Search Blog

Tweet Web sites are complicated, no matter how big or small, so how do we really know their true status on the web? For a start, consider the homepage as there are at least 7 inspection points to check for search engine suitability. How can we be sure that a site’s investment is maximising returns? Site inspection by a qualified… Read more →

Tweet Google tops the brand list, according to BrandZ’s top 100 brand ranking for 2008. For the second year in a row with an estimated value at $85,057 million, Google leads other heavyweights, such as GE, Microsoft, China Mobile, IBM, and Apple. Source: WebGuild

Tweet Reason # 1 – Out of date information Your customers prefer up to date information. Search engines revisit your site when content is freshly maintained. Reason # 2 – Too Flashy We are not adverse to using flash technology, however, while Adobe estimates the penetration rate for Flash may be as high as 98%, it doesn’t guarantee that everyone… Read more →

Tweet The following list will allow the creation of your web site an easier task and provide for better look and performance. What are the objectives of having your website? Define its purpose. Describe your ideal customer profile? This will help design graphics and the flow of information around your web site. What market research have you conducted in your… Read more →

Tweet 1. Know your audience Focus should always be on the user’s point of view and their needs. How can you help the user find what they seek, is it a solution to a problem or basic information? 2. Put as much content towards the top of a hierarchy as is possible. When creating a web that tends to have… Read more →