4.29.2010

The Swedish brand of biscuits Ballerina Kladdkaka recently launched a neat campaign, focused on a simple ritual that most of its consumers love to dip the wafer in milk before eating. The brand decided to dive one of the biscuits from more than 4,500 meters, where a parachutist simply destroys a small pool of milk with a packet of biscuits in their hands.

Through the site www.ballerina.se the best videos and photos sent to people 'dipping' their Ballerina cookies are being posted on the main page of the brand. I personally prefer my biscuits in bed, but hey, milk is just as awesome. The agency responsible is volontaire. VIA