Send targeted Just Listed and Just Sold postcards (without using predictive analytics)

Today, we'll show you how you can create a smarter, smaller targeted audience for your Just Listed and Just Sold flyers.

Send Just Listed and Just Sold flyers to specific targets in your market area

There are plenty of terrific predictive analytics solutions that can help you identify the homeowners most likely to sell in any given area — SmartZip and Revaluate are two of the most common solutions.

But if you can’t afford the time or money to sign on for predictive analytics, you can still target your direct mail efforts in other ways. RealMailers.com allows agents to use their system to design, target and deploy direct mail to specific homeowners in their market area. The three steps are:

Leverage RealMailers’ postcard designs, or upload your own creative if you have a design you prefer

Use RealMailers’ targeting tool to select homes that are close to your listing (or recently sold listing) and filter by bedroom, square footage, year built, last date sold, and more. You can request a certain number of postcards (say, 200) so the product will find the homes with the most similarities without going over your direct mail budget.

How else do you target certain audiences via direct mail?

We know plenty of Realtors who work housing markets with varying property types — everything from gated luxury properties to starter homes to waterfront condos can reside within a few blocks of one another.

By targeting similar homes in a local market area, agents may be able to spend their money more wisely than in the past. RealMailers looks like a great solution, but we’d love to hear other vendors and product solutions you’re using to tackle direct mail. Join our Facebook community, where we keep in touch with agents from across the country, to share your insights!

Technology trends change frequently. These statements are believed to be true at the time of this article's publish date but are not guaranteed.

About the Author

Kristi Kennelly, former Broadway performer and corporate executive, has been involved in real estate marketing and mortgage technology since 1998 with a focus on effective marketing and sales strategies, communication and how to best leverage technology to get it all done. After spending nine years leading the marketing department for Interthinx, where she helped win Mortgage Technology Magazine’s prestigious 10X and Synergy Awards, Kristi rejoined the realtor.com® team as a national speaker.
For those interested in the Broadway career, Kristi was the youngest performer ever hired for CATS (she performed as “Rumpleteazer” in the Broadway, national and Los Angeles companies) and played opposite Matthew Broderick in How to Succeed in Business without Really Trying. Kristi is married with one son and is a year-round Little League fan.