Posthumous PR

After being plagued by financial difficulties for nearly a decade whilst alive, Michael Jackson managed to rake in nearly $300 million and ensure two sold-out concerts within months after his tragic demise in 2009. Having ‘left the building’ nearly 30 years ago, Elvis Presley is still one of the highest grossing music talents today, even outselling some of the living! So what really makes for a profitable dead celebrity? Well, there are ideally two keys to the kingdom of post-mortem wealth – image and royalties.