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content development

This problem prevails for a long time now and despite of Google’s best efforts, web publishers are still reporting a negative impact of stolen content on their original website. For a long time now, duplicate articles or stolen content have become a source of stress for the web publishers. Whether they have any negative impact on their website or not is a big question that needs to be answered. Although, Google has a lot of checks in place for denouncing duplicate or stolen content but there are still certain cases that cannot be determined and are potentially posing a negative impact on the search ranking of the original content. With a confirmation from John Mueller, there is definitely a caution for the web publishers to keep the content thieves in check and protect their website.

There are many implications that can be a cause of concern for people who rely on SEO data. This is because anything that is available in abundance is of least importance. This has been the case with SEO as almost each search professional tries to engage as much possible and gain the potential they foresee. Therefore, we end up complicating the process as we bury ourselves into excess data and get confused about the results that should actually be.

More than a 27 million content pieces are shared on the web on a daily basis, thus adding to the pressure that the creative content developerhas to face in order to keep the content within the traction frame of the readers. The readers usually read and share the content that they trust. If the content raises doubt on the part of the readers, the chances of them coming back to the website seem to be almost nil. We tell you the essential strategies which one must incorporate in the article writing to weave the thread of trust between the reader and the content. Read further:

Add images and visuals

The posts that comprise of images gets as much as 95% more views and 63% higher engagement in comparison to the contents that comes without images and visuals. Using featured image at the starting of the content with catchy images in between the text creates a positive psychological impact on the readers and keeps them glued to the content.

Links to outside resources

The thumb rule of content management is to use the links in the content of the relevant resources which adds to the trust and effectiveness of the content. However, one should not stress upon using a large number of links in the content, but only credible links should be used.

Add statistics

Most of the content management firms believe that adding data and statistics to the content augments the value, trust and authority of the content. The content development company tags the data-driven contents as the high-quality ones. For writing posts driven by data, you can indulge in your own research or optimally utilise the market trends.

Avoid grammar and spelling errors

This is a sin if you are committing the grammatical errors or writing spellings incorrectly. Poor grammar is capable of warding off as much as 60% of the visitors from the website. Such errors connote that the content is written in a rushy manner and the writer has not given a deep thought and enough time to the content. You can make use of various apps and tools available online to check the grammar and spelling issues of the content and keep them at bay or may consider hiring an editor.

Conversational tone

The readership may increase by 250% if the tone of the content is conversational. Using ‘You’ and ‘I’ in the content gives a personalised touch to the content and gives a feeling that you are writing directly for them. The paragraphs should be kept short with 5-6 lines to create a conversation or an internal dialogue in the content.