18-49 Prefers UFC: MMA Demo KOs Skating

Last night, the U.S. Figure Skating Championships averaged 3.4 million viewers. That number means, although there were surely ebbs and flows during the three-hour broadcast, an average of 3.4 million people were watching at a given minute. The 18-49 year-old was 0.5. Last year, the demo was 0.6.

Meanwhile, the Ultimate Fighting Championship card on Fox had a 1.8 demo with about 3.77 million viewers. CBS ran two episodes of 48 Hours. Combined the shows averaged about five million viewers and a 0.9 demo. ABC's 20/20 garnered 3.5 million viewers and a 0.9 demo. A rerun of NCIS: Los Angeles grabbed nearly four million viewers and a 0.5 demo while a rerun of The Taste had about 2.8 million viewers and a 0.7 demo.

As for the demographics, figure skating has a lot of fans who are older than 49 and also a lot of children, or families watching together. They eat a lot of Smucker's jam and Musselman's applesauce, and have an interest in Prudential or Progressive Life Insurance plans.

As for the demographics, figure skating has a lot of fans who are older than 49 and also a lot of children, or families watching together. They eat a lot of Smucker's jam and Musselman's applesauce, and have an interest in Prudential or Progressive Life Insurance plans.