DIY BLOG

We set up the DIY blog for those of you who want to know a bit more about your own website marketing and business branding. In it we share the things we’ve learned throughout our years of working in marketing, promotion and web design. Lots of lessons we learned the hard way and really want to keep you from the pain of all that.

We make recommendations of our favorite resources, also from lessons learned the hard way. You can read our complete Disclosure.

Although not all of our recommendations provide compensation, please understand that we are a professional marketing site that receives compensation from some of the companies whose products we sell or recommend.

Also know that we only recommend products or partner with programs that we believe are genuinely valuable to our clients and are provided from companies with great customer service and integrity.

So many people are using social networks that it simply boggles the mind. At the most recent count, 1.49 billion people are active users on Facebook. That is more than the population of China or India. Are you boggled yet? The latest Pew Research data shows that...

Have you heard of Pinterest? You thought it was just for arts & crafts, right? Wrong. You thought all those photos were just pretty pictures, right? Wrong again. Almost all those pictures are attached to a website. Many are from websites that sell products to people...

You want to know if you really need a Facebook page for your business. With all the changes they have made does it still pay to spend your time on Facebook? First let's talk about the difference in social media and a website. A Facebook page is different than a...

Some marketing efforts are like that. Instead of taking careful aim with a well-planned marketing effort, we just throw feathers in the air and hope they land profitably. It was one of my clients who said that last week when we were talking about marketing. He gave...

As a website designer, there are several things I look for in web hosting for my clients’ sites and blogs. I work with small businesses and nonprofit organizations that usually have no previous experience with managing their own websites. It’s really important that...

Let's talk about what it means to connect with your customers. Every time someone comes to your store or restaurant, visits your website or Facebook page, and every time they buy from you, they have a customer experience. (This applies to nonprofit organizations and...

Do you know why your business story is so important? Yes, you have a story. Every business does. It includes why you are in business and how that is important to your customer (or donor if you are a nonprofit organization.) Studies have shown that people think in...

Where's the Pie? No, unfortunately, we aren't talking about our family's favorite recipe, but instead the market for your products or services that marketers compare to a pie. In marketing language the pie represents all those customers buying your product from...

Sally Shopper is the customer who loves your business. She really likes everything about your business that you like. She is the one who keeps scheduling the oil changes for the entire family at your shop. She comes running every time she hears you have a new jewelry...

Anyone running a business knows it is a lot of hard work. The dream we all had about being our own boss and having more free time, well, it was a nice dream. Having a business means you also have customers and customers can be a challenge. Just Plain Finicky Many...

Your business is a brand, but building your brand is more than your name, logo, catchy tagline or signature colors. It includes those things, but branding is mostly about managing your customers' perceptions. Yes, you guessed right, it always comes back to the...