POP

HYPER CORE

2016.12.23

HYPER CORE is a brand which the owner is the designer and the illustrator, Hisacy. It is a brand which mixed the 90’s Harajuku culture with the music, fashion and art that Hisacy was involved in, in his teens and 20’s.

This season’s brand concept is the“ Lonely Gang”. There are items which has as the illustration of the lonely gang girl spray painting with her own color. They incorporate the naughtiness in Kawaii style, mainly through their character items.

I was taught the full on HYPER CORE style coordinates from the two shop staffs.

The first one that was introduced was this coordinate. This yellow vivid parka attracts out attentions!
The vintage styled harness with the checkered Sarouel pants gives off a punk vibe.

This is a parka that has SICKS BEAR, that is cute but a bit creepy, is on it!
HYPER CORE celebrated its 6th year anniversary in September.
SICKS BRAR was the character that was introduced with its 6th year anniversary and they put in the SICKS to match it with the word sixth!
It was a very popular item amongst the fans so they plan to release various different SICKS BEAR items as their original character. Don’t miss it!

When you put on many accessories like chokers and bracelets, it gives off more of the punk vibe with the coordinate.

チョーカーやブレスレットなど、アクセサリーをたっぷり身につけると、コーディネートに合わせてさらにパンクな雰囲気に。

HYPER CORE sells iPhone case as well.
They always have more than 20 different items, so depending on that day’s mood and the coordinate, you can go find your favorite phone case.
It’s difficult to decide which one to get!

In the future, they plan to release the custom made iPhone case designed by Hisacy.
Depending on your preference, Hisacy will put in studs for you!
This service where you can interact directly with the designer is only at HYPER CORE.
It is your chance to make your own original iPhone case.

Heidi came out with the coordinate that used all the items from the “Lonely Gang” series. In this coordinate, she layered the long sleeved shirt with the One-piece dress.
The One-piece dress with big illustration that has a girl enjoying spray painting attracts our attentions. You can wear it by layering it or just by itself so you can enjoy this item all year long.

She also selected graffiti logo designed knee high socks to go with the illustration of the One-piece dress.

ドルマンワンピースのイラストのイメージと合わせて、ニーハイソックスもスプレーで描かれたグラフィティロゴデザインのものをセレクト。

This printed mask that has the hand of the skeleton is one of the items that HYPER CORE is putting a lot of efforts in to right now! It is made out from Gauze fabric so you can wash it and wear it over and over again.
It is a useful mask with its functionality and cool design.

I’ve been introducing to you guys some various items but in HYPER CORE, there also have carry on bags a s well. It is a popular item from the foreign fans. It is an item that stands out with its unique illustration by Hisacy. Other than this, they have it in bigger L size.

In the shop there were Hisacy’s artworks displayed, other than the fashion items. This item is called “Beauty & Stupid”. It is inspired by X JAPAN, hide’s song and was made for the art exhibit. There are many scary Kawaii items in HYPER CORE but I received the mature impression from this piece where the sultry women had guitar in her mouth.

Last but not least, group photo with HYPER CORE staffs!
From the left is the shop staff, Heidi, owner and the designer, Hisacy, shop staff, Odashi and Yam.
They were all friendly and were fun to be around!