Lamaze

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Lamaze

The Lamaze Infant Development System is the categorisation created by Lamaze, to group the design and development of its products. It is a three step model based on behavioural growth, the first being ‘awakening the senses’, the second ‘exploring and experimenting’ and the third ‘moving and doing’. The baby products are also designed in conjunction with child development specialists Dr. J Singer and Dr. Dorothy Singer; psychologists at Yale University.

Lamaze has a strong history of creating a wide ranging selection of engaging, baby friendly products, promoting development in young children, whilst preserving their philosophy of healthy parenting. A highly successful baby brand, it was acquired in 2011 from RC2 by Takara Tomy. The brand has been distributed by Baby Brands Direct since 2010 and provides retailers with a colourful selection of quality soft toys that take baby through key developmental stages including engaging vision, auditory and motor skills from cot to toddler and beyond.

Lamaze infant products make it easy for retailers to choose toys that are developmentally appropriate and most likely to deliver enjoyment and engagement with its color-coded age grades featured on all packaging. Most importantly, all of items meet or exceed industry and consumer safety regulations to ensure complete safety for every child. A brand representative comments, “Nothing is more important to us than ensuring that children's products are safe. We take our product safety responsibilities very seriously, and the measure of our success is the trust parents are able to place in our products, knowing that we're taking the right steps to protect children”. Retailers can be sure that the Lamaze range of nursery products will lead parents and children down a path of fun, healthy play and learning from birth through to their early toddler years.

Lamaze is a line of toys belonging to Takara Tomy, after the company acquired former owner RC2 (and its subsidiary, Learning Curve) in 2011. The toys, which are developed and de...Read More

Win a Lamaze Bundle!

Lamaze is a line of toys belonging to Takara Tomy, after the company acquired former owner RC2 (and its subsidiary, Learning Curve) in 2011. The toys, which are developed and designed in conjunction with child development experts, work to engage baby’s vision, auditory and motor skills from cot to toddler and above. In July 2007, they established their Multi-Check Safety System, which gives parents the peace of mind in knowing that their products are checked thoroughly and are safe for baby to use. The brand slogan of ‘The Right Toy at the Right Time’ highlights the brand’s goal to support infants through the key stages of their development, by providing them with brightly coloured, interactive toys suitable for their age group. Lamaze are a successful and popular brand in the activity sector, as shown by their nomination at the Toy of the Year Awards 2015, in the Infant/Toddler category for their Push Along Pup toy.
Another popular product is the Lamaze Turtle Tunes, an adorable, brightly coloured plush turtle, which plays different musical notes when baby touches the vibrant spots on its shell. Other favourites include the lovable pirate octopus toy, Captain Calamari, and the Night Night Owl, a soft snuggly nightlight.

Lamaze Pond Symphony Motion Gym

Put your knowledge of Lamaze to the test! Answer all questions correctly, and you’ll be in the running to win a Lamaze Pond Symphony Motion Gym! The runner up will also receive ...Read More

Lamaze Pond Symphony Motion Gym

Put your knowledge of Lamaze to the test! Answer all questions correctly, and you’ll be in the running to win a Lamaze Pond Symphony Motion Gym! The runner up will also receive a Lamaze Sit up and See gym. Competition closes 30th November 2014.

About Lamaze

Lamaze delivers ages and stages approach to development. Strong developmental logic with unique patterns and fabrics that stimulate baby's senses. Lamaze stimulates baby's vision and auditory skills. Lamaze strikes a balance between bright, high contrast patterns that help stimulate baby's vision, and bold solid colours that give baby's eyes a place to rest. Sounds like crinkle, squeakers and jingles also help stimulate and develop baby's auditory skills. Whether they're playing or preparing for a nap, your little one will enjoy hours of delight with the Lamaze range of toys. Safe and easy for little hands to manipulate, Lamaze products feature soft velour material that invites snuggling and playing, different textures and interactive components which keep baby engaged as he/she grows.

About Lamaze Pond Symphony Motion Gym

Combine the interactive fun of an activity gym with the gentle movement of a giant mobile with this colorful mat. While your baby plays on the mat, the Lamaze Pond Symphony Motion Gym moves adorable animal characters overhead, stimulating visual tracking and hand-eye coordination. Your child will love following the hanging toys while playing in tummy time or self-discovery.

Two Music Modes

To engage your baby with both motion and music, the Pond Symphony Motion Gym comes complete with two music modes. Each mode plays for 15 minutes for extra playmat entertainment.

Loads of Fun Features

More than just an activity mat, this gym offers four plush characters with star links to promote your baby's visual development. It also includes a self-discovery mirror, shiny ribbons, and a leaf teether to keep your child amused and learning for hours on end.

Easy to Assemble, Easy to Clean

The Lamaze Pond Symphony Motion Gym features quick clip bars that make assembly quick and simple. For easy cleanup, the cushioned mat is machine washable, which means more playtime for baby and less hassle for you.

Key Features
• Bars gently sway as music plays, bringing the hanging toys to life
• Choose from two modes of music – each plays for 15 minutes
• Includes four plush characters with star links, a self-discovery mirror and a leaf teether
• Moving bars aid in visual tracking
• Quick clip bars make assembly fast and easy
• Playmat is machine washable

Age Recommendation
0-12 months
From the Manufacturer

Lamaze Prize Draw

Watch the short film about Lamaze to get the answers you need to be in with a chance to win our Lamaze Grand Prize Draw. One lucky winner will be selected at random and will win...Read More

Lamaze Prize Draw

Watch the short film about Lamaze to get the answers you need to be in with a chance to win our Lamaze Grand Prize Draw. One lucky winner will be selected at random and will win a selection of Lamaze products worth £200 SRP! All you have to do is make sure you answer all questions correctly!

Lamaze delivers products that are age, stage and milestone appropriate, with clear packaging highlighting this to ensure the right products are purchased by consumers at the right time. From engaging baby mats and activity gyms to plush toys that keep them company and give them security, little ones discover new sounds, colours and textures, before exploring all sorts of role play fun. The Lamaze range of products provides a valued and favourable brand addition to the retail offering, supply of which is distributed by specialist wholesaler Baby Brands Direct.

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