NAMIC Salutes Comcast and NBCUniversal with 19 EMMA Awards

Comcast and NBCUniversal's commitment to creating diverse marketing campaigns that are innovative, impactful, and relevant to audiences across the country and beyond aren’t going unnoticed.

The National Association for Multi-Ethnicity in Communications (NAMIC) announced Comcast and NBCUniversal, parent company of Telemundo, among its 2014 Excellence in Multicultural Marketing Awards (EMMA) winners, with a combined 13 top awards spanning marketing tactics for the following projects:

NAMIC EMMA recognizes outstanding marketing efforts designed to attract and retain ethnically diverse audiences and customers including African American, Asian, Hispanic, and LGBT market segments. The competition is comprised of two elements: case studies and marketing tactics. Industry marketing experts selected by NAMIC evaluated entries based on innovation strategy, strength of execution against the strategy, implementation, and results.

"At Comcast, we are committed to building meaningful long-term relationships with multicultural audiences," said Greg Butz, Comcast Cable EVP Sales and Marketing Operations. "We are proud that our work has been praised for its creative, strategic and innovative approach. We’re now considered to have some of the best practices in multicultural marketing. These industry recognitions contribute to our overall Sales & Marketing organization’s goal of building a world-class marketing organization and delivering great work on every campaign."

As of August 2014, the team received a total of 31 industry awards and recognition from various organizations, including: NAMIC EMMA, 2014 Communicator Award from the Academy of Interactive and Visual Arts, and CableFAX 2014 FAXIES Awards for multicultural marketing campaigns targeting Hispanic, African American, LGBT and International market segments.