British shoppers want contactless payment for 2015

Christmas shopper survey reveals British consumers keen to use new technologies at PoS this year

It’s understood that 74% of British shoppers would prefer to use contactless card payments in 2015.

According to a recent survey commissioned by The Logic Group over Christmas 2014, being able to pay through a mobile device during that season is a popular request from survey respondents (54%), while one in five consumers is also interested in paying for goods through wearable technology such as Apple Watch or Google Glass or a social media account.

Security concerns

Additionally, security (51%) and ease of use (38%) were the main drivers for consumers who want to be given more choice in how to pay for their shopping. Security and trust remained major concerns when considering alternative methods of payment, with over half of consumers surveyed placing security as more important than any other factor when using new payment technologies.

This is reinforced by two-thirds of consumers saying that they have concerns about their details being stolen as a result of using new technology for payments.

Tap & pay steals the show

The Logic Group predicts that next Christmas will be the year of ‘tap and pay’ versus ‘click & collect’ that has been so successful for major retailers for the past two seasons and that this will be further encouraged by the likely increase in the contactless payment limit to GBP 30 from the current limit of GBP 20.

The Christmas Shopper Survey was conducted during the period of 26th to 28th December 2014, polling over 1,000 adult consumers from across the UK.