There are a lot of different options out there to advertise your business or your services. You can turn into advertising offline and online. Offline advertising had been very effective throughout past couple of decades, but online marketing is becoming a norm. If you are not familiar with advertising online you should definitely try to learn as much as you can because this is the future of marketing.

That being said, lets dive in into the topic of online advertising:

What Is Online Advertising?

If you have no idea what does it mean to advertise online, don’t worry. It is not a difficult concept to grasp and is without a doubt worth your time. Today, most people use internet to have access to information. More and more people have internet which leads to more people spending countless of hours online. Since the introduction of Google Adwords, more and more businesses advertise their company online.

What Is Google Adwords?

Google Adwords are banners that appear when you search for a specific term in Google or if you are visiting certain website that allows to have them on. Businesses pay Google to advertise with their ads. You either pay per impression basis or per click. If you are starting out, I would suggest trying out Pay Per Click, because Pay Per Impression is definitely difficult if you don’t know what you are doing.

Google Adwords has been very effective in bringing a lot of clients to the firms that are advertising online. With the introduction of Facebook, this social network has its own advertising platform which is very powerful. What makes Facebook Ads different from Adwords, is the fact that you can pick demographic information in Facebook Ads. This is super powerful tool if you know your audience.

The Bottom Line

Online advertising has been very powerful. Although, offline advertising lost its popularity there are a lot of different methods that are still powerful such as large van magnets. Before you start with internet marketing, make sure to learn basic things first.