Redbox Gives Discounts For Answering Trivia Questions

Redbox, one of the top players in movie rental these days, is not shy about giving customers discounts. Its DVDs are already pretty low-priced (despite a minor price increase last year), but they’re always giving away free rentals for various reasons (liking their Facebook page, for example).

Now, Redbox is running a new campaign where customers can answer trivia questions for discounts on movies. Customers started receiving emails today that look like this:

Email marketing, by the way, appears to be a pretty powerful channel for Redbox, as the company’s kiosks require customers to enter their email addresses each time they rent a movie.

Notice that the trivia offering is powered by Scene It, a popular DVD-based movie trivia game.