They're basically admitting that they aren't any good at what used to be their core business for 100 years, making cars. That's sad for someone like me who has owned several Ford cars and much prefers cars.

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They're basically admitting that they aren't any good at what used to be their core business for 100 years, making cars. That's sad for someone like me who has owned several Ford cars and much prefers cars.

The article said the Focus EV, C-Max, and Fusion plug-in were forgettable. I've heard decent things about the Focus EV, and I find the C-Max and Fusion to be among the best cars I've driven; especially the Fusion. It's a shame those are going away and not being superseded by something equally compelling.

You left out the preceding sentence in your quote, which is among the most important in the whole article; "We're coming in at the right time". That's a reference to getting into the EV game at the right time, and implies that everyone else that jumped into the EV game did so prematurely. The evidence would be that EVs aren't profitable. Tesla is the most invested in EVs, and it's still unclear if they can be profitable long-term.

The exciting thing to me is the F150 EV. That's exactly the type of vehicle that the first hybrids should have started with, and then the first vehicles to fully go electric. I expect large vehicles or performance cars to have the potential of being profitable; not the econoboxes.

If I were a Ford investor, I'd be encouraged by this article as it sounds like they are focused on what matters; delivering products that appeal to consumers that can be sold for a profit.

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The article said the Focus EV, C-Max, and Fusion plug-in were forgettable. I've heard decent things about the Focus EV, and I find the C-Max and Fusion to be among the best cars I've driven; especially the Fusion. It's a shame those are going away and not being superseded by something equally compelling.

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I bought a CMax in 2015, and my wife still loves it. It is a great compliment to the Bolt. As the DCFC infrastructure grows, we road trip with it less and less. We still occasionally take it for a long trip, especially if there are time constraints.

Ford did make some great PHEVs. But their EV efforts have been less than stellar, between the Focus and the older Ranger EV. So I would definitely be "shocked and surprised" if they made a truly compelling BEV which is priced competitively with comparable ICE vehicles.

Just a plug to search for an event in your area and register to attend, Drive Electric week is only one week away
https://driveelectricweek.org/index.php
https://driveelectricweek.org/events.php#search-event
"National Drive Electric Week, September 14-22, 2019, is a nationwide celebration to...

I guess 20k points equal to a $100 gift certificate for buying accessories at the dealer... the only things that looks even slightly interesting is the $140 All Weather Floor Mat set and the $174 installed trailer hitch. What do you think?
From what I am reading, if I get the credit card, I...

GM's all electric pickup will reportedly debut in 2022, around the same time Ford will unveil its e-pickup.
https://www.reuters.com/article/us-autos-electric-pickups-focus/ford-gm-rev-up-electric-pickup-trucks-to-head-off-tesla-idUSKCN1VY0YE

Once VW ushers the ID 3 1st Edition into the world, the regular production model will offer a 45-kWh battery that provides an estimated 205 miles of range and an even larger 77-kWh battery with an estimated 342 miles of range on tap...