Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement

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Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement

Your TV and digital video advertising may be doing a lot more than you’re giving it credit for. The ability of video to generate brand awareness has long been recognized, but recent studies also point to the critical role it plays in generating social conversation and increasing web visits and transactions. Watch this webcast to learn about the important role TV and digital video plays in moving consumers down the purchase funnel from awareness to action.

A panel of media and advertising experts, including Sean Cunningham, CEO & President at the Video Advertising Bureau (VAB) and Natasha Hritzuk, Vice President Client Insights and Content Partnerships Research at Turner and Andrew Capone, SVP/Marketing and Business Development at NCC Media shared their thoughts on the power of video.

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"We're almost too busy right now. That's a good problem to have."

TJ's Chimney Service

"We always ask our customers how they've heard about us. A lot of them are saying that they've seen it on Xfinity.com"

Shelby Design Center

"The reps at Comcast Spotlight are great about working with you."

Albert Griffith & Sons Hardwood Floors

"They not only helped us to create relatable commercials, but effectively delivered them to our target audience"

Main Street Bank

"We utilized both on-air and digital. It was all part of the mix that worked."

Godby Home Furnishings

"Our enrollment has gone up every year since we have started advertising with Comcast Spotlight."

Detroit Catholic Central High School

"With Comcast Spotlight, I know our agency is providing a strategic marketing plan through targeted advertising that is going to work."

Beyond Spots & Dots

"Being on Comcast Spotlight reaches the audiences we need to. We're seeing a lot of younger people recognize our brand and that's important to us."

Hancock TV & Appliance

"I’d recommend Spotlight to any business interested in growing their business."