An initiative aimed at linking residents with new jobs coming on stream at The Hub development in Witton, Birmingham, is to be launched tomorrow.

In a repeat of the award-winning Bullring Employment Hub – which helped 2,600 into jobs – the city council has joined forces with partners SRB6, Jobcentre Plus, Learning and Skills Council and Connexions to launch a further version, dubbed North West City Jobs.

North West City Jobs is said to be a ground-breaking recruitment and training service that brings employers and local job-seekers together.

The council claims the new service will offer real business benefits to local companies and organisations moving to the area. It will also provide valuable job opportunities and practical support to the local community, with special focus on the most disadvantaged areas.

North West City Jobs has two remits:n To provide skilled labour to companies that relocate to The Hub, the 90 acre #150 illion development, just off the junction 6 of the M6 – a site that could eventually provide 2,000 new jobs.n To service existing companies in the North-west of the city – small and large – to find job-ready candidates.

Counr Ken Hardeman, the city council's cabinet member for regeneration, said: "This is an important initiative for residents and businesses in north-west Birmingham.

"It provides employers with a single point of contact that is very business-facing, with people who really do understand the pressures employers face. It also opens friendly doors to local communities that have been excluded from employment, with both pre and post-selection interviews.

"The Bullring Employment Hub was able to help many local people into jobs and I hope North West City Jobs is able to replicate this."

The service has already cut its teeth working successfully over the past five months with local organisations as varied as LiDL, Star City Casino, Shere Khan Restaurant and several Subway outlets.

The launch will take place at the central office block marketing suite, The Hub, Witton Road, Aston.

Julie Robson, regional director of skills, West Midlands Learning and Skills Council, said: "We are delighted to be part of this initiative, which will allow employers to have a tailor made service, whilst also benefiting local communities.

"We will be building on our successful partnership with the Bullring Employment Hub." which helped over 2,600 people, many from disadvantaged communities, find work."

Jon Weymouth, director of development at PRUPUM, one of the UK’s leading real estate investment managers which is behind the development of The Hub, added: "Onsite remediation is now complete and The Hub is really starting to take shape, with Iron Mountain the latest company to take a pre-let unit on a 15 year term. North West City Jobs is another selling point for The Hub and puts our tenants in touch with skilled labour."