(And, let’s be honest here, very occasionally the business writer’s savior. It’s late. You’re on deadline. You need to shoehorn a 50-word description into a 30-word elevator pitch. It happens. But we aspire to better things.)

If you’ve ever struggled with the lure of business/marcom/tech jargon—or laughed at its most egregious examples—have I got a site for you. Unsuckit.com, from the brave, paradigm-shifting souls at Mule Design, does exactly what its name promises: take the buzzwords of the day and translate them into clear, unhyped standard English:

ActionableUnsucked: Specific, doable, or achievable.

Knowledge acquisitionUnsucked: Way of learning.

LiaiseUnsucked: Talk. Meet. Make arrangements.

Price pointUnsucked: Price.

Some of the worst offenders also get what’s coming to them:

Paradigm
This new paradigm cuts through techno-jargon and targets the common sense marketing-driven requirements for creating a website designed to grow a business.

Unsucked:Trumped-up concept recently coined as a substitute for actual innovation.

DisruptiveThe process will undergo major transformation thanks to the introduction of a potentially disruptive option.

Unsucked: Exhibiting the potential to shake things up. Despised in toddlers, feared in competitors, and projected upon one’s own lame entrepreneurial fantasies.