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Seven Social Commerce Trends

When Howard Schultz came on board with Starbucks in 1982 after a trip to Italy, he advised the company to evolve its business from coffee beans and accessories to coffeehouse culture and espresso by the cup. The idea was initially met with rejection from company founders. Given Starbucks’ meteoric rise over the next 20 years, the rest is history, with the lesson that businesses need to be cognizant of market trends and embrace new revenue channels that promise growth.