The disciplines are health, customer engagement, brand, digital transformation, B2B and technology, CRM and acquisition and insight and analytics.

"[Procter & Gamble's] Marc Pritchard has called on agencies to employ fewer account managers and focus on creative output. This is just what our re-structuring – as now communicated through our new branding – is designed to do," Tim Bonnet, Unlimited Group president, said

The idea of this structure is that clients will be able to buy the pillars individually, together or across the entirety of the group’s skillsets via a single point of access at the Unlimited level.

To further underscore this change, the group’s scientists and creatives now share the same space in the group’s HQ in Soho.

"Going private enabled Unlimited Group to think longer-term and really work out what clients need. Our size means we can move quickly, and we now have a distinct agency offering capable of maximising the opportunities offered by today’s fast-moving marketplace," Bonnet added. "We are the only agency in town where our neuroscientists share the same canteen as our brand creatives, and it’s this mixing of disciplines, of people, that’s key to reaching the holy grail of integration."

To tie in with the restructure and rebrand, Unlimited has also launched some new talent initiatives to bolster its diversity.

These include an apprenticeship scheme which will see six apprentices from non-traditional backgrounds join the group in the coming year. Alongside this, new employee training schemes have been introduced to help bring different disciplines together.