Santo Wine in France

Market where that product is not currently marketed by that company in France

Identify the components of a global marketing venture and the role that these components play in your global marketing plan.

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Identify the components of a global marketing venture and the role that these components play in your global marketing plan.

The components of a global marketing venture are selecting a marketing partner, selecting a target market, developing a marketing strategy, implementing the marketing strategy, and controlling and evaluating the marketing venture.

The product that Santo Wine will market in France is gourmet olives. The gourmet olives that will be marketed by Santo Wine will be differentiated from other olives because they will be grown, processed and packaged at Santo Wine farms in Greece. The initial product mix will be fresh olives, cured olives, stuffed olives, olive mixes and dried olives.

The marketing partner will be a store chain that will display and sell Santo Wine olives. The marketing partners will be selected on the basis of their ...