News

Paris, July 2, 2014 — Aptean announced
today that IMERYS Toiture, a subsidiary of the Imerys Group and a French leader
in the terra cotta roof tile market has selected the Aptean Pivotal customer relationship management (CRM) solution to provide complete visibility of its
commercial and marketing activities. IMERYS Toiture has 12 production sites in
France and offers a line of 70 types of roof tile in more than 100 different
colors and 700 accessories.

“We chose the Aptean Pivotal
CRM solution to better monitor and adapt our business performance as well as
for the visibility of our marketing activities it provides,” said Eric Lebeau,
National Sales Manager, IMERYS Toiture.

The flexible
framework of Aptean Pivotal will enable the solution to be implemented around IMERYS
Toiture’s current business processes and workflows and provide optimized
customer relationship management. Additional capabilities include:

A customized and ergonomic interface depicting key
performance indicators as well as all information pertaining to daily
activities.

The project was implemented
by Ceramis, a key Aptean partner in the EMEA region.

About Imerys Toiture

Imerys Toiture is a
subsidiary of the Imerys Group, a world leader in mineral-based specialties for
the industry. Imerys transforms, enriches and combines a unique range of
minerals, often extracted from Imerys Group deposits, to offer features
essential to its customers’ products and production processes. For more information,
please visit: http://www.imerys.com.

ABOUT APTEAN

Aptean helps
businesses profit, innovate and grow where the work gets done—in the call
center, on the floor of the factory, at the end of the assembly line. That’s
where Aptean’s CRM, ERP and Supply Chain software applications enable nearly
5,000 customers to satisfy their customers, operate more efficiently and stay
at the forefront of their industry. Aptean is where software WORKS. For more information, please
go to www.aptean.fr, write to contact-France@aptean.com, or call +33 (0)1 82 73 08
48.