National Innovation Foundation India (NIF) signed a Joint Venture cum technology transfer agreement with Luckys Bakery Private Limited and Warriors Marketing and Distribution Limited on 26.07.2017. NIF transferred technology of nutraceutical products, which will be manufactured by Luckys and marketed by Warriors. NIF received the upfront payment as technology licensing fee and will also hold the 33% equity in the proposed joint venture

National Innovation Foundation India (NIF), Haldiram Snacks Private Limited, Noida and Warriors Marketing and Distribution Limited, Pune signed a letter of intent to form an association for developing various innovative and healthy range of food products. NIF will develop the innovative products, Warriors will manufacture, and marketing will be done under brand Haldiram.