Email Marketing Platform: Bronto vs. GetResponse

Trent

Finding the best email marketing tool for your e-commerce business can be a daunting task. There are just SO MANY to choose from. But if you do some research, you’ll find not all are created equal and many of them or more fit for certain businesses than others.

In this article, we’re going to break down two of the most popular email marketing tools: Bronto and GetResponse. You must decide which one is the right move from your email marketing needs.

Bronto should be viewed as a top option for mid-sized businesses and large enterprises. It’s pretty clearly not an ideal choice for small businesses and probably isn’t the best option for non-commerce marketers. If you have some experience with email marketing and you want to take your campaign to another level, Bronto is worth checking out.

What’s different about Bronto?

Bronto stands out for its ability to gather extensive customer insights, provide a plethora of options for A/B testing, and generate highly-targeted emails. It has very advanced automation to help get the correct type of emails sent to the right audiences.

If you’re in the process of shopping around for the right fit for your email marketing campaign, you might be turned off by Bronto because the platform doesn’t list prices publicly. You have to first inquire with them before receiving a quote. There are very few similar options that do not provide easy access to at least some of the pricing options provided.

GetResponse has been around for a long time and has more than 350,00 users in 182 countries. Marketing beginners and small businesses are the groups that will find GetResponse’s email marketing tools most appealing. For a basic email marketing plan, it’s extremely affordable in comparison with the competitors. But you aren’t necessarily getting all the bells and whistles some of the other services can provide, so keep that in mind.

It’s also useful if you’re looking for a good landing page editor and webinar capabilities.

What’s different about GetResponse?

The landing page editor and the ability to create and host webinars are strong selling points for GetResponse. There’s also automation most users describe as easy and effective.

There’s plenty of customer support options via phone, online chat, or email. Additionally, GetResponse provides plenty of information to users on how the best practices for maximizing an email marketing campaign.

Above all else, though, this service uses price to set itself apart. GetResponse may not be providing anything that is over-the-top impressive, but it can give a lot of businesses the tools for success at a price that is rarely matched.

GetResponse allows for a 30-day free trial to test the service. There are four different paid options — email, pro, max, and enterprise — depending on the size of your subscriber list. These start at $15 per month for up to 1,000 subscribers.

You can receive and 18 percent discount if you sign up for a year and a 30 percent discount if you commit for two years. That level of discount for such commitments is another area GetResponse has a leg up on most of the competition.