Business To Consumer Communication

In today’s age of Internet interconnectivity, an audience is likely to spend a significant amount of time
online. Because of this, some of the rules for developing an effective B2C campaign have changed. A winning
B2C campaign should take the Internet into account, using tools such as company websites, affiliate programs,
quick response (QR) codes, and social media. Social media is a common method of reaching large audiences and
connecting with them on a more personal level .For example, if a satisfied customer “likes” a page on Facebook,
all of their online relationships will see that. Building a fan website therefore automatically garners a
company advertising. Additionally, it allows them to see what customers are saying about their products,
giving them more ideas for new campaigns.

Finally, companies also develop customer loyalty programs through their social media initiatives,
offering special discounts to customers who have bought from the company before, are following them online,
or have commented on their site. This can motivate additional repeat business—a key to any long-term
business success. B2C marketing campaigns are concerned with the transaction, are shorter in duration
and need to capture the customer’s interest immediately. For example, the goal of an email campaign for
a B2C company is to get consumers to buy the product immediately. The email will take the consumer to a
landing page on the web site that is designed to sell the product and make purchasing very easy by
integrating the shopping cart and checkout page into the flow of the transaction. Any more than a
couple of clicks and the customer is likely to abandon the shopping cart.

The final customer is the consumer with a B2C business. Housecleaning services, restaurants and retail stores
are examples of B2C companies. Websites that offer consumer products are B2C. The B2C sales cycle is shorter
which encourage the consumer to buy the product immediately. For example, a mother is looking for educational
toys. She finds the site, reviews the product and buys the toy. Purchases are made on an emotional basis as well
as on the basis of price and product. It gets a little confusing when the product is marketed to consumers but
goes through several steps to get to the customer.

Our Service

Digital advertising refers to marketing media that is digitally displayed. Digital
advertising technology exists on the Internet, on smart phone and hand-held media devices,
and even on automobiles and billboards. Businesses and product manufacturers use digital
advertising to build or maintain a brand image and market products and services to consumers.
We are constantly thinking of creative ways to provide value to our clients, and we were
convinced that an infographic, I-brochure of this kind would be a great tool to address
how B2B companies are using social media marketing. We are a professional company offering
high quality, cost effective risk managed web solutions. Our focus is on delivering a system
that not only generates income, but also solves your business problems. Our Web Application
development professionals have hands on experience in the field and ardently work on the
project considering each and every customer requirement.

To the general public, logos serve as an instant reminder of a company or a product; to the client
they’re the point of recognition on which their branding hangs; and to us designers they
represent the challenge of incorporating our clients' ideologies into one single graphic.
Color is a key element in logo design and plays an important role in brand differentiation.
It requires a clear idea about the concept and values of the brand as well as understanding
of the consumer or target group. Logo designing process includes finalizing the concept and
theme colors.

Print advertising is the dissemination of advertising messages using visual, printed items.
Print advertising can include billboards, newspapers, catalogs, mailers, flyers and magazine
ads. An optimal combination of images, colors, and text in a print ad can help to build brand
awareness. When a company adds print advertising to its marketing mix, it is because the
product or service being sold is best portrayed through a visual advertisement. The great
thing about print ads is that they can be seen multiple times by a wide variety of people
without the need for an additional investment.

Now! It’s time to embrace digital age. The brochure can be conceived as corporate identity.
Here comes a more intelligent and more effective way of creating 'Brochure'. The e-brochure
platform has been custom built from the ground up in order to deliver the best possible
experience for your customers, whilst giving you the flexibility to tailor the outcome to
your needs. Transform your simple PDF into an Interactive Brochure which enables you to flick,
share, zoom, bookmark, subscribe, and print as an exclusive factor with some additional
interactive content, images, videos, hypertext link and personal mail. Interactive brochure
is easy to access on numerous devices Mac, PC, tablets and storable.

We create unique QR code according to client need like static, dynamic and customized.
Static QR can perform only with single link, Dynamic QR can used to change its terminal at
anytime whereas customised QR code act as face of company. The design incorporates with brand
logo, theme and product for easy identity and to stand alone from existing codes.