In this session at ARF Audience Measurement 2015, comScore CEO and President Serge Matta talks about the causes of viewable impression variance and gives a concrete checklist for how to navigate through the churning viewable impression sea to higher ground.
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The issue of fraudulent and non-human traffic (NHT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. In this webinar, Timur Yarnall, comScore SVP of Corporate Development, shared key learnings about NHT.
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The digital media industry has spent the last year trying to get to the bottom of ad fraud and non-human traffic (NHT). While it is in media sellers’ best interest to clean up the ecosystem, media buyers play their own vital role in fighting ad fraud.
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There is much yet to be exposed about ad fraud and each new technology that is uncovered is another potential threat to your brand as a media seller and puts your ad revenue at risk. In fact, it is in the interest of media sellers – publishers, supply side platforms and ad networks alike – to get ahead of the fight against fraudsters to protect...
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This is the first in a series of blog posts on combating the industry issues of ad fraud, non-human traffic and viewability. These posts will break down key impacts to the advertising ecosystem and share how comScore is leading the way in tackling these issues so that media buyers and sellers can stay ahead of the fraudsters.
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Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placement are being tested and optimized to make sure their ads are likely to be in-view. Despite their best efforts, display ad viewability rates did not budge...
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On Feb 26, 2015 a photo of this dress was posted to Tumblr. The author asked other visitors to help resolve a friendly dispute about whether the dress was white-and-gold or black-and-blue. Controversy about the perceived colors in the picture drew sudden and intense interest. It was just before nightfall in the U.S. Fifteen hours after the initial post,...
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