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Tag Location-Based

I was recently introduced to the popularly growing location-based service called Foursquare. A friend began referring to himself as ‘mayor’ of various local venues, as the social networking service is based on a game-like premise, sparking my competitive nature to become involved and earn top rank wherever my heels take me.

While Time ranked such location-based technology as no. 1 on their list of 10 Tech Trends for 2010, my ambitious spark waned as I considered the dangers of sharing this personal information. Do I really want people knowing where I am 24/7? Please Rob Me.

Aside from privacy concerns, there are incentives. Whenever you check in at your location, you are updated with other nearby places of interest. Then, as your number of visits increase at a particular place, more credibility is lent to your user review.

As other similar location-based services will continue to emerge, such technology is said to develop on already existing social networks like Facebook soon.

PROPAGANDA

TEI’s upcoming April 16 webinar “RELEVANCY = Destination Organizations Leading Community Support & Engagement” was featured in the recent issue of Destinations International NewsBrief, the top weekly news source for the destination marketing industry. Read more about the upcoming webinar

Findings from The Experience Institute’s Decision to Attend study were recently featured in an article by Associations Now about the role a destination plays in creating experiences that encourage people to attend meetings.