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Bank of America’s special coupon promotion of DreamWorks Animation SKG’s upcoming “Monsters vs Aliens” is raising eyebrows even before viewers don their special 3-D glasses for the flick.
“We find it odd that a bank that just received $45 billion in government aid is paying for consumers across the U.S. to see a movie in 3-D vs 2-D at no extra cost,” said Pali Research analyst Richard Greenfield in his blog.