The message is the medium

Ninja-style Blockchain Marketing Makes Me Giggle

October 20, 2015

“THE GOAL OF MIJIN IS TO CREATE A PLATFORM FOR EASILY DEPLOYING A BLOCKCHAIN AND USING IT IN A PRODUCTION ENVIRONMENT. WE WANT TO PROVIDE A REALLY SOLID SYSTEM THAT CAN BE USEFUL TO SOLVE MANY REAL-WORLD PROBLEMS, SECURELY AND AT LOW COST.” – URL

Mijin sounds like just another consultancy/platform to extract money from the companies of the old economic structure (a part from the use of “screaming” capitals in their marketing material), however it’s their marketing video that makes me laugh, check out their manga-style Ninjas explaining why everything that came before the Blockchain is so 20th century.