Just outside Las Vegas, where the car lots blur into a kaleidoscope of colors, Towbin Dodge is closing for the night. The king of the joint is Chop, and his salesmen are fussing over their wigs and costumes.

Blonde or brunette? A doctor's scrubs or a Sumo wrestler's oversized pants?

No, this isn't a bad Vegas lounge act. Here, men and a couple of women, be they sociable or shy, turn into the stars of a silly, and surprisingly alluring, 30-minute infomercial that is somewhat akin to an awful high-school skit.

The staffers, transformed into a blue genie, a Sumo wrestler and a ladybug, mill about as Chop leans in close to the camera, shakes his fingers, almost pokes his head into it.

"IT'S TIME TO DO SOME CHOPPING," Chop yells as a 2002 Dodge Grand Caravan pulls up behind him.

"How about $13,000?"

"CHOP IT," his costumed gallery yells in staccato unison.

"$12,000?"

"CHOP IT."

He finally reaches $8,888 and Chop finishes the deal with his trademark, low-voice "Hit the gaaaassss."