This is a promotion for Lenny Daniels, who was EVP and COO of Turner Broadcasting System’s sports operation. He’ll handle day-to-day management and continue to work with TBS President David Levy on strategic issues including acquisitions, programming and expanding sports media rights. Daniels helped negotiate TBS’ 2012 deal with Major League Baseball, the 2010 agreement with the NCAA to offer Division I Men’s Basketball Championship, and the 2012 acquisition Bleacher Report, a sports Web site.

The $27M deal is the Chicago-based media company’s latest effort to establish itself as a power in TV metadata, including information for onscreen program guides. What’s-ON provides that data for cable and TV services in 16 countries including India, United Arab Emirates, Saudi Arabia, Jordan, Egypt, Qatar, Bahrain, Indonesia, Kenya, and Sri Lanka. The transaction means “we will have a new presence in markets with significant opportunity,” CEO Peter Liguori says. What’s-ON’s management will stay with the operation which will continue to operate from Mumbai.

This is an interesting choice for the media exec who recently left as chief of Guggenheim Digital Media, and previously served as Yahoo’s interim CEO, and president of Fox Interactive Media. DramaFever is an online video service (with subscription and ad-supported free options) that syndicates programming from around the world, which it can stream in HD often with subtitles. “The digital video space is going through an amazing transformation and DramaFever is on the cutting edge of that change,” Levinsohn says. DramaFever says it has raised $12M from investors including AMC Networks, Bertelsmann, MK Capital, SoftBank Ventures, NALA Investments, and YouTube co-founder Steve Chen.

The unit, 40 Foot Solutions, was created in January but is being highlighted now to help Screenvision persuade advertisers to take some of the cash they planned to spend on TV and use it to buy time at movie theaters. The division creates branded graphics and animation that will run in Screenvision’s Front & Center show which runs before the trailers in theaters with about 14,200 screens. It’s already at work to help Lincoln Motor Company introduce its 2015 Lincoln MKC small premium utility, as well as for audio-recognition app maker SoundHound.