Radiohead ARE selling their new album In Rainbows online… and they want you to set the price

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After the kerfuffle this weekend surrounding the mysterious RadioheadLP7 website, which turned out to be a hoax, now Radiohead have actually annnounced their new album. It’s called ‘In Rainbows’, and the band will be selling the digital version themselves in just ten days time. Oh, and it’s up to you how much you pay for it.

What’s that? You don’t trust me after the last time I raised your hopes? Well, it’s an official announcement on the Radiohead website, with a link through to the In Rainbows site, where you can preorder the digital album, and also order a £40 ‘Discbox’ version which includes vinyl, CD and a bonus CD – as well as the downloads.

Adding the digital album to your basket brings up an option to enter the price yourself, with a question mark link taking you to a page saying “IT’S UP TO YOU”, and another question mark link taking you to a page saying “NO REALLY, IT’S UP TO YOU”. This is genuinely groundbreaking, not least for sparking a debate in the next ten days over just how much a new Radiohead album is worth.