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101 Ways to Use Data, for Ecommerce

Data can be extremely important to ecommerce merchants, as it helps them understand their customers better and generate more revenue. There are many ways a merchant can use data in its business. Here are 101 of them.

101 Ways Ecommerce Merchants Can Use Data

Analyze traffic in real-time to determine the pages and products that are the most popular.

Track success of promotions and tweak them (if required) by monitoring in real-time the promotion codes used.

Conduct A/B testing on conversions and usability and get instant results.

Provide more visibility to the customers by implementing real-time inventory checks.

Adjust prices on the fly, and beat competitors’ by dynamically checking their prices.

Introduce a new feature, like product videos, and monitor activity to determine if it is a hit with the shoppers.

Implement personalization on the site, to target shoppers for higher conversions.

Enable event-driven offers by tracking customers and their activity.

Support not just text search but also image search by implementing image-likeness in real-time.

Monitor customer search activity on the site and offer assistance if they are having difficulty in finding the product.

Notify a registered user based on any suspicious login activity seen on the site, such as a login from different computers within a short period of time, and random clicks that do not align with the browsing history.

Maintain and update your ecommerce site to keep each page size below a threshold, such as 100KB.

Create real-time alerts for site performance issues.

Notify customers as soon as possible for system outages.

Monitor and define workarounds with a third-party for all customer communications, to avoid communication failures.

Identify periods of low activity before taking down the site for maintenance; provide a workaround to place orders.

If your site has international customers, support regional metrics and sizes.

Comments ( 4 )

Thanks Gagan, I think there are some real gems in here.
I’d also add websites use cookies or tracking data to make sure you don’t use irritating pop-ups to invite existing customers to sign up for your newsletter when they already receive it.

Thanks Jake…we would add that it’s helpful to know data from push notifications (if you have a mobile app). This can tell you if your customers respond on mobile devices better than email marketing or other forms of marketing. In most cases, push notifications have a higher open rate of 19.5 percent than email marketing which hovers around 3-5 percent. Thanks again!

The usage of Data in Ecommerce is very well estimated within these 101 factors but there are endless factors. People in internet marketing would be well known that without good data nothing is possible in ecommerce.