Ginormous Piccadilly screen will send targeted ads based on the colour of your car

October 13, 2017MashableComments Off on Ginormous Piccadilly screen will send targeted ads based on the colour of your car0 Views

The billboard lights at Piccadilly Circus in London are getting a makeover which will take it into the 21st century and beyond, making it the largest of its kind in Europe. SEE ALSO: Nighttime at Piccadilly Circus, the shining neon heart of London The new screen will basically be a ginormous Smart TV — even better than-4K and larger than a tennis court (790 sq. m). Landsec — the company which has owned Piccadilly Lights…