What do Sandra Bullock, Lenny Kravitz and Blake Lively have in common?

"Ms. Bullock was originally contacted through her attorney to be a part of the PSA in order to promote awareness of the oil spill in the Gulf of Mexico. At no time was she made aware that any organization, oil company or otherwise had influence over Women of the Storm or its message. We have immediately asked for her participation in the PSA be removed until the facts can be determined. Her commitment to the Gulf region has been apparent for many years and she will continue to pursue opportunities that will bring awareness and support to the plight of the Gulf region."

While the video called "be the one" also features other well-known figures like Peyton Manning, John Goodman and Emeril Lagassi, nowhere will you find the corporate stars whose companies ultimately footed the bill for its production - like Tony Hayward, former CEO of BP or Shell's CEO Peter Voser or ExxonMobil CEO Rex Tillerson.