Social, Digital & Mobile in APAC

This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014. Packed with more than 250 slides covering 30 of the region's key countries, the deck has been designed to offer quick and simple cut-and-paste info graphics for your own presentations and blogs.

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THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 3

JAN 2014 APAC: MOBILE CONTRACT
TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 82% We Are Social • Source: GSMA Intelligence 18% 21% wearesocial.sg • @wearesocialsg • 9

JAN 2014 APAC MOBILE INDICATORS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 645M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 16.6% Tencent, Facebook, ITU We Are Social • Sources: US Census Bureau, ITU, Facebook 943M 24.3% wearesocial.sg • @wearesocialsg • 10

JAN 2014 SOUTH ASIA MOBILE
INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 61.8M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 3.8% We Are Social • Sources: US Census Bureau, ITU, Facebook 89.1M 5.5% wearesocial.sg • @wearesocialsg • 12

JAN 2014 EAST ASIA MOBILE
INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 444.8M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 28.1% We Are Social • Sources: US Census Bureau, ITU, Facebook 707.4M 44.6% wearesocial.sg • @wearesocialsg • 14

JAN 2014 SOUTHEAST ASIA MOBILE
INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 113.6M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 18.0% We Are Social • Sources: US Census Bureau, ITU, Facebook 133.7M 21.2% wearesocial.sg • @wearesocialsg • 16

JAN 2014 OCEANIA MOBILE INDICATORS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 24.4M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 71.2% We Are Social • Sources: US Census Bureau, ITU, Facebook 13.1M 38.7% wearesocial.sg • @wearesocialsg • 18

JAN 2014 SOCIAL PENETRATION BY
DEVICE ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE MOBILE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL ACTIVE SOCIAL MEDIA USERS Q 25.0% ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF THE TOTAL POPULATION Q 24.3% 97.3% We Are Social • Sources: US Census Bureau, Facebook, Tencent wearesocial.sg • @wearesocialsg • 37

JAN 2014 AUSTRALIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 30M 59% 1H 40M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 41

JAN 2014 AUSTRALIA: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 73% 2H 05M 55% 14% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 42

JAN 2014 AUSTRALIA: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 47% We Are Social • Source: GSMA Intelligence 53% 74% wearesocial.sg • @wearesocialsg • 44

JAN 2014 AUSTRALIA: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 65% 90% 78% 41% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 45

JAN 2014 AUSTRALIA: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 21.4M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 96% We Are Social • Sources: US Census Bureau, ITU, Facebook 10.8M 49% wearesocial.sg • @wearesocialsg • 46

JAN 2014 BANGLADESH: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 97% We Are Social • Source: GSMA Intelligence 3% 1% wearesocial.sg • @wearesocialsg • 49

JAN 2014 BANGLADESH: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 327K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 0.2% We Are Social • Sources: US Census Bureau, ITU, Facebook 5.0M 3.1% wearesocial.sg • @wearesocialsg • 50

JAN 2014 BHUTAN: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 97% We Are Social • Source: GSMA Intelligence 3% 3% wearesocial.sg • @wearesocialsg • 53

JAN 2014 BHUTAN: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 18K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 2.5% We Are Social • Sources: US Census Bureau, ITU, Facebook 94K 13% wearesocial.sg • @wearesocialsg • 54

JAN 2014 BRUNEI: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 83% We Are Social • Source: GSMA Intelligence 17% 42% wearesocial.sg • @wearesocialsg • 57

JAN 2014 BRUNEI: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 32K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 7.6% We Are Social • Sources: US Census Bureau, ITU, Facebook 240K 58% wearesocial.sg • @wearesocialsg • 58

JAN 2014 CAMBODIA: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 95% We Are Social • Source: GSMA Intelligence 5% 11% wearesocial.sg • @wearesocialsg • 61

JAN 2014 CAMBODIA: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 1.0M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 6.9% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.1M 7.0% wearesocial.sg • @wearesocialsg • 62

JAN 2014 CHINA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 31M 43% 1H 55M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 65

JAN 2014 CHINA: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 42% 1H 30M 51% 24% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 66

JAN 2014 CHINA: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 80% We Are Social • Source: GSMA Intelligence 20% 21% wearesocial.sg • @wearesocialsg • 68

JAN 2014 CHINA: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 47% 96% 98% 69% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 69

JAN 2014 CHINA: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 232M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 17% 660M Tencent. ‘Active social media users’ is for QQ platform. We Are Social • Sources: US Census Bureau, ITU, Facebook 49% wearesocial.sg • @wearesocialsg • 70

JAN 2014 FĲI: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 95% We Are Social • Source: GSMA Intelligence 5% 8% wearesocial.sg • @wearesocialsg • 73

JAN 2014 FĲI: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 97K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 11% We Are Social • Sources: US Census Bureau, ITU, Facebook 198K 22% wearesocial.sg • @wearesocialsg • 74

JAN 2014 HONG KONG: INTERNET
INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 32M 67% 2H 08M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 77

JAN 2014 HONG KONG: SOCIAL
INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 71% 2H 01M 45% 17% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 78

JAN 2014 HONG KONG: CONTRACT
TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 49% We Are Social • Source: GSMA Intelligence 51% 57% wearesocial.sg • @wearesocialsg • 80

JAN 2014 HONG KONG: SMARTPHONE
USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 63% 92% 89% 43% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 81

JAN 2014 HONG KONG: MOBILE
STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 5.3M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 74% We Are Social • Sources: US Census Bureau, ITU, Facebook 3.8M 53% wearesocial.sg • @wearesocialsg • 82

JAN 2014 INDIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 54M 11% 2H 36M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 85

JAN 2014 INDIA: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 12% 2H 26M 57% 29% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 86

JAN 2014 INDIA: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 95% We Are Social • Source: GSMA Intelligence 5% 6% wearesocial.sg • @wearesocialsg • 88

JAN 2014 INDIA: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 13% 95% 91% 54% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 89

JAN 2014 INDIA: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 59.8M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 4.9% We Are Social • Sources: US Census Bureau, ITU, Facebook 72M 5.9% wearesocial.sg • @wearesocialsg • 90

JAN 2014 INDONESIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 27M 14% 2H 30M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 93

JAN 2014 INDONESIA: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 15% 2H 54M 74% 32% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 94

JAN 2014 INDONESIA: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 99% We Are Social • Source: GSMA Intelligence 1% 22% wearesocial.sg • @wearesocialsg • 96

JAN 2014 INDONESIA: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 14% 94% 95% 57% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 97

JAN 2014 INDONESIA: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 80.1M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 32% We Are Social • Sources: US Census Bureau, ITU, Facebook 52M 21% wearesocial.sg • @wearesocialsg • 98

JAN 2014 JAPAN: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 48% 1H 01M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 101

JAN 2014 JAPAN: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 58% 0H 45M 11% 5% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 102

JAN 2014 JAPAN: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 1% We Are Social • Source: GSMA Intelligence 99% 86% wearesocial.sg • @wearesocialsg • 104

JAN 2014 JAPAN: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 25% 89% 81% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 105

JAN 2014 JAPAN: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 144M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 113% We Are Social • Sources: US Census Bureau, ITU, Facebook 19.2M 15% wearesocial.sg • @wearesocialsg • 106

JAN 2014 LAOS: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 98% We Are Social • Source: GSMA Intelligence 2% 11% wearesocial.sg • @wearesocialsg • 109

JAN 2014 LAOS: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 54K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 0.8% We Are Social • Sources: US Census Bureau, ITU, Facebook 360K 5.4% wearesocial.sg • @wearesocialsg • 110

JAN 2014 MACAU: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 63% We Are Social • Source: GSMA Intelligence 37% 98% wearesocial.sg • @wearesocialsg • 113

JAN 2014 MACAU: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # N/A ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # N/A We Are Social • Sources: US Census Bureau, ITU, Facebook 260K 44.6% wearesocial.sg • @wearesocialsg • 114

JAN 2014 MALAYSIA: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 36M 58% 3H 03M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 117

JAN 2014 MALAYSIA: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 64% 3H 17M 58% 28% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 118

JAN 2014 MALAYSIA: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 77% We Are Social • Source: GSMA Intelligence 23% 43% wearesocial.sg • @wearesocialsg • 120

JAN 2014 MALAYSIA: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 35% 94% 91% 42% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 121

JAN 2014 MALAYSIA: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.0M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 14% We Are Social • Sources: US Census Bureau, ITU, Facebook 13M 44% wearesocial.sg • @wearesocialsg • 122

JAN 2014 MALDIVES: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 87% We Are Social • Source: GSMA Intelligence 13% 10% wearesocial.sg • @wearesocialsg • 125

JAN 2014 MALDIVES: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 85K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 22% We Are Social • Sources: US Census Bureau, ITU, Facebook 134K 34% wearesocial.sg • @wearesocialsg • 126

JAN 2014 MONGOLIA: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 96% We Are Social • Source: GSMA Intelligence 4% 21% wearesocial.sg • @wearesocialsg • 129

JAN 2014 MONGOLIA: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 861K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 27% We Are Social • Sources: US Census Bureau, ITU, Facebook 540K 17% wearesocial.sg • @wearesocialsg • 130

JAN 2014 MYANMAR: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 99% We Are Social • Source: GSMA Intelligence 1% 14% wearesocial.sg • @wearesocialsg • 133

JAN 2014 MYANMAR: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # N/A ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # N/A We Are Social • Sources: US Census Bureau, ITU, Facebook 1.1M 2.0% wearesocial.sg • @wearesocialsg • 134

JAN 2014 NEPAL: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 94% We Are Social • Source: GSMA Intelligence 6% 2% wearesocial.sg • @wearesocialsg • 137

JAN 2014 NEPAL: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # N/A ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # N/A We Are Social • Sources: US Census Bureau, ITU, Facebook 2.8M 9.2% wearesocial.sg • @wearesocialsg • 138

JAN 2014 NEW ZEALAND: CONTRACT
TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 65% We Are Social • Source: GSMA Intelligence 35% 65% wearesocial.sg • @wearesocialsg • 141

JAN 2014 NEW ZEALAND: SMARTPHONE
USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 54% 89% 74% 33% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 142

JAN 2014 NEW ZEALAND: MOBILE
STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.8M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 65% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.9M 44% wearesocial.sg • @wearesocialsg • 143

JAN 2014 NORTH KOREA: CONTRACT
TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 100% We Are Social • Source: GSMA Intelligence 0% 100% wearesocial.sg • @wearesocialsg • 146

JAN 2014 NORTH KOREA: MOBILE
STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # N/A ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # N/A We Are Social • Sources: US Census Bureau, ITU, Facebook 4,600 ~0% wearesocial.sg • @wearesocialsg • 147

JAN 2014 PAKISTAN: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 97% We Are Social • Source: GSMA Intelligence 3% 3% wearesocial.sg • @wearesocialsg • 150

JAN 2014 PAKISTAN: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 580K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 0.3% We Are Social • Sources: US Census Bureau, ITU, Facebook 7.6M 3.9% wearesocial.sg • @wearesocialsg • 151

JAN 2014 PAPUA NEW GUINEA:
CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 84% We Are Social • Source: GSMA Intelligence 16% 8% wearesocial.sg • @wearesocialsg • 154

JAN 2014 PAPUA NEW GUINEA:
MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # N/A ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # N/A We Are Social • Sources: US Census Bureau, ITU, Facebook 240K 3.7% wearesocial.sg • @wearesocialsg • 155

JAN 2014 PHILIPPINES: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 6H 12M 31% 2H 48M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 158

JAN 2014 PHILIPPINES: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 35% 4H 01M 62% 29% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 159

JAN 2014 PHILIPPINES: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 96% We Are Social • Source: GSMA Intelligence 4% 30% wearesocial.sg • @wearesocialsg • 161

JAN 2014 PHILIPPINES: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 39% 93% 88% 32% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 162

JAN 2014 PHILIPPINES: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.0M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 3.8% We Are Social • Sources: US Census Bureau, ITU, Facebook 24M 23% wearesocial.sg • @wearesocialsg • 163

JAN 2014 SINGAPORE: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 16M 64% 1H 57M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 166

JAN 2014 SINGAPORE: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 70% 2H 10M 49% 18% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 167

JAN 2014 SINGAPORE: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 47% We Are Social • Source: GSMA Intelligence 53% 55% wearesocial.sg • @wearesocialsg • 169

JAN 2014 SINGAPORE: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 72% 96% 87% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 170

JAN 2014 SINGAPORE: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 6.7M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 123% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.8M 51% wearesocial.sg • @wearesocialsg • 171

JAN 2014 SOUTH KOREA: INTERNET
INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 75% 1H 35M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 174

JAN 2014 SOUTH KOREA: SOCIAL
INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 74% 1H 01M 37% 17% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 175

JAN 2014 SOUTH KOREA: CONTRACT
TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 3% We Are Social • Source: GSMA Intelligence 97% 64% wearesocial.sg • @wearesocialsg • 177

JAN 2014 SOUTH KOREA: SMARTPHONE
USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 73% 94% 94% 56% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 178

JAN 2014 SOUTH KOREA: MOBILE
STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 51.9M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 106% We Are Social • Sources: US Census Bureau, ITU, Facebook 11.4M 23% wearesocial.sg • @wearesocialsg • 179

JAN 2014 SRI LANKA: CONTRACT
TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 91% We Are Social • Source: GSMA Intelligence 9% 13% wearesocial.sg • @wearesocialsg • 182

JAN 2014 SRI LANKA: MOBILE
STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 953K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 4.4% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.4M 6.6% wearesocial.sg • @wearesocialsg • 183

JAN 2014 TAIWAN: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 40M 62% 2H 19M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 186

JAN 2014 TAIWAN: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 73% 2H 24M 41% 23% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 187

JAN 2014 TAIWAN: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 14% We Are Social • Source: GSMA Intelligence 86% 70% wearesocial.sg • @wearesocialsg • 189

JAN 2014 TAIWAN: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 51% 95% 87% 37% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 190

JAN 2014 TAIWAN: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 10.7M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 46% We Are Social • Sources: US Census Bureau, ITU, Facebook 12.2M 53% wearesocial.sg • @wearesocialsg • 191

JAN 2014 THAILAND: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 07M 24% 3H 04M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 194

JAN 2014 THAILAND: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 25% 3H 39M 50% 36% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 195

JAN 2014 THAILAND: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 89% We Are Social • Source: GSMA Intelligence 11% 12% wearesocial.sg • @wearesocialsg • 197

JAN 2014 THAILAND: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31% 95% 94% 51% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 198

JAN 2014 THAILAND: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 67K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 0.1% We Are Social • Sources: US Census Bureau, ITU, Facebook 22M 33% wearesocial.sg • @wearesocialsg • 199

JAN 2014 TIMOR-LESTE: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 98% We Are Social • Source: GSMA Intelligence 2% N/A wearesocial.sg • @wearesocialsg • 202

JAN 2014 TIMOR-LESTE: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # N/A ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # N/A We Are Social • Sources: US Census Bureau, ITU, Facebook 76K 6.5% wearesocial.sg • @wearesocialsg • 203

JAN 2014 VIETNAM: INTERNET INDICATORS
AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 37M 34% 1H 43M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 206

JAN 2014 VIETNAM: SOCIAL INDICATORS
SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 38% 2H 23M 58% 25% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 207

JAN 2014 VIETNAM: CONTRACT TYPE
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 89% We Are Social • Source: GSMA Intelligence 11% 16% wearesocial.sg • @wearesocialsg • 209

JAN 2014 VIETNAM: SMARTPHONE USAGE
SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 20% 97% 95% 60% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 210

JAN 2014 VIETNAM: MOBILE STATS
NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 17.6M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 19% We Are Social • Sources: US Census Bureau, ITU, Facebook 17M 18% wearesocial.sg • @wearesocialsg • 211

DATA SOURCES USED IN THIS
REPORT Population data Latest available data from the United States Census Bureau (mid-2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage data extrapolated from GlobalWebIndex (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo, Twitter, and VKontakte, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms(Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government Factbook, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms (Q3 2013), and Google’s Our Mobile Planet Report (May 2013). We Are Social wearesocial.sg • @wearesocialsg • 213

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