Every item within the Denim Demon range draws inspiration from the Sámi culture. Our objective is to give people more than just a piece of clothing; we want to give people a whole story. As our clothing is designed with the Sami in mind they need to be durable and hard wearing in order to withstand the rigors of Reindeer herding and living in such harsh conditions. The range is quality tested by our family while they go about their daily life of reindeer herding and working the land.

15 October 2008

JanÅke

Here you can see when JanÅke is out picking up moss, used to feed the reindeers when they're moving. If I didn't misunderstand him they had picked around 3500kg which sounds pretty much. As you can see below the jeans are on as well!

But I've heard rumours that they need a good soak soon to let go of some smell...