'It used to be the case that people bought a product, used it until it wore out, and then replaced it. If it had worked well, they went back to the same manufacturer. Today, the separation of product and service means that purchase decisions are much more frequent and that ongoing loyalty is based much more on the user experience.

App performance, therefore, has a huge impact on whether consumers continue to subscribe to connected services such as Facebook or Netflix. It is also common for an end-user to access these services through a number of different devices including desktop PCs, phones, tablets, smart TVs and even in-car entertainment systems. This means the experience has to be consistent and high-quality across them all.'

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Mopinion is a proud sponsor of User Experience News. The voice of the online user is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of User Experience Tools in order to collect experience from the user. Mopinion takes it one step further and offers a solution to analyse and visualise User Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing experience, it is about how to make sense of the data.