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Case Studies

iSoftStone Helps Global Airline Expand Their Brand Into China

iSoftStone Helps Global Airline Expand Their Brand Into China

A Global Commercial Airline needed a strategic partner to help them expand their brand into the China market.

With deep understanding of the China market and Boeing’s target audience, iSoftStone partnered with Boeing to create a brand strategy specific to the China market. This included creating design content, collateral and unique digital experiences that represented the brand message, tone and style while also remaining culturally relevant.

Utilizing iSoftStone’s dual shore digital and creative teams, we designed a series of interactive websites and microsites with content targeted for the Chinese influencers, decision makers and enthusiast audience segments. The goal of engaging influencers and decision makers was to drive excitement around the brand and deepen brand recognition across the China market.

The results of the campaign included significant amount of new touch and talk points around Boeing, increased inbound traffic to the existing corporate website in China, and revealed the need to generate a new content strategy for showcasing their airplanes and cutting-edge technology.