Brand Launch

Goal: An eyewear brand launch in conjunction with a store remodeling project in the lower east side. To attract a younger client base that is representative of the store's location.

Solution: Design a series of postcards promoting the brand's "look" and distribute in neighborhood businesses such as hotels and restaurants. Apply branding to a series of materials (t-shirts, drinking glasses, coasters) for a special grand opening event and neighborhood bar-crawl. Design point-of sale items such as a display banner and street chalk graphics. Supplement with targeted digital web advertisements.

The Collective product launch postcard

The Collective product launch postcard

The Collective product launch postcard

Brand Launch Event Coaster

Brand Launch Event Glass

Brand Launch Outside Store Stanchion

Brand Launch Event Street Stencil

Product Lens Cling

Brand Launch Giveaway T-Shirt

Brand Launch Web Banner Ad

Brand Launch Web Banner Ad

Brand Launch Web Banner Ad

Book Cover Designs

BOOKS • PUBLISHING • DESIGN

Client: Various Publishers

Goal: Design book covers based on individual specifications.

Solution: Utilize photography, illustration, or only type in designs that work with the content and themes of each book. Create appealing and style-appropriate designs that would encourage a potential reader to purchase the book.

Trend Magazine

Goal: Showcase the GVS designer collection frames and make them appealing to accounts as well as to consumers.

Solution: Create a "magazine-like" multi page layout grouping frames by trends and tying them to fashion elements. Art direct the photoshoot to present the frames and trends in an eye-catching way. Research appropriate stock photography to compliment the look of the product photography and layout design.

GVS Trend Report Cover

GVS Trend Report spread

GVS Trend Report spread

Email and Point of Sale Promotion

EMAIL MARKETING • POINT OF SALE

Client: Cohen's Fashion Optical - Walt Whitman Mall Store

Goal: Promote a limited-time summer sale unique to this location by marketing via email blasts and mall stanchions to attract mall customers to the store.

Solution: Develop a coherent campaign utilizing season specific headlines, a bright color palette, and inviting relatable imagery. The promotion is marketed as a "savings event." Apply this look to email blasts and stanchion posters. Email blasts are deployed throughout the month, click to the store's landing page on cohensfashionoptical.com and allow the customer to make an online appointment. The stanchion posters are displayed throughout the mall, driving customers to the store's location.

Summer sale promotion email blast

Summer sale promotion email blast

Summer sale promotion stanchion poster

Summer sale promotion stanchion poster

B to B Print & Digital Promotion

EMAIL MARKETING • DIRECT MAIL • CAMPAIGN CONCEPT

Client: ClearVision Optical

Goal: Promote B to B sales programs to retail stores.

Solution: Create a marketing campaign around a superhero theme utilizing bold visuals and engaging copy. Apply the campaign look to direct mail postcards and email blasts and deploy monthly, rolling out one sales program at a time. Postcards mailed to a list of current customers as well prospects. Emails deployed to current customers and prospects and click to a "Make an Appointment" page on the ClearVision Optical website.

Luxury Brand Digital and POP Promotion

Goal: Promote the B to B sale of designer brand sunglasses with an emphasis on its philanthropic aspect while adhering to strict brand guidelines from both BCBG and Susan G. Komen.

Solution: Art direction of a photoshoot to showcase the frames. Work with a writer to come up with an impassioned headline and design the headline "lock-up" to be used across the promotional materials.

Design an eye-catching point of purchase frame display that also presents all of the pertinent information. Design an in-store poster showcasing the two frame styles. Design an email blast and complimentary website to allow retailers to order the frames online.

Publish the app through the Apple iTunes store following the necessary Apple protocol.

CVO iGuide iTunes App

CVO iGuide App Screens

Social Media Contest

SOCIAL MEDIA MARKETING • EMAIL MARKETING • CAMPAIGN IDEATION & DESIGN

Client: ClearVision Optical

Goal: Convert the existing annual customer Halloween mail-in photo contest into a social media engagement contest. Drive customers to the company's Facebook page and engage them in contest participation.

Solution: Come up with a contest name that combines both the Halloween theme and the social media theme. Develop a series of email blasts promoting the Facebook Halloween costume photo contest. The email blasts click-to the ClearVision Optical Facebook page where entrants can post their photos with comments. The emails span the lifecycle of the contes, starting with a coming soon message and ending with a call for votes message.

Video 2 – Announce the timeliness and benefits of utilizing the Flexible Spending Account towards the purchase of eyewear.

Solution: Video 1 – Create a short promotional video for the launch of the consumer facing eyewear website featuring a virtual try-on (VTO) feature. Use existing video footage, screen grabs, and typographic brand elements as part of the overall design. Utilize brand appropriate background music. Drive viewers to the website as well as to the brand's Facebook page. Deploy video via email blasts and social media pages.

Video 2 – Create a short promotional video utilizing a holiday theme to explain how a Flexible Spending Account can be used towards eyewear at Cohen's Fashion Optical stores. Show a variety of eyewear available for purchase and entice the consumer to go to the store. Drive viewers to the Cohen's Fashion Optical website and to make an appointment online or via phone. Share the video on the company's social media channels.

Solution: Redesign the company business cards, sell sheets, and other promotional materials to create a stronger brand. Apply the logo and look to new materials such as video email blasts, company t-shirts, and truck to carry through the "look" to the internal team and to customers.

Email blast promoting the corporate video

Business Card

Company T-Shirt

Product sell sheet

Freight truck graphics

Branded Sell Sheets

MARKETING • SALES MATERIALS • BRANDING • INFOGRAPHICS

Client: Gourmet Boutique

Goal: Create sell sheets using both outside partner brands and in-house branding, highlighting individual products as well as industry trends. Sales sheets are to be used as supporting materials by the sales team.

Sweepstakes Promotion

Solution: Design a poster, brochure, and a direct mail postcard advertising a co-branded sweepstakes centered around the Indianapolis 500. Utilize the visual history of the Indianapolis 500 as the central focus for the promotion while incorporating the IZOD brand. The poster acts as a commemorative display piece and the brochure and postcard act as primary promotional vehicles, driving the customer to the sweepstakes website. As a result of the promotion, the customers' contact information is captured through the sweepstakes entries.

IZOD/Indy Display Poster

IZOD/Indy brochure

IZOD/Indy Direct Mail Postcard

Constructivist Posters

POSTERS • DESIGN • ART HISTORY

Client: Personal Project

Goal: Design a series of posters focusing on American consumerism and visually inspired by Russian Constructivism.

Solution: The fifteen posters (three samples are shown here) are divided into three groups of five, with each group focusing on a specific notion of mass production and consumer behavior dealing with the following concepts – language, utility, and labor. The posters explore the contrasts between the idealist sentiments expounded by the messages of Russian Constructivist artists and the modern American consumer attitudes and habits, bringing into focus the different ways in which the two societies approach life through the use of the basic goods that surround them.