Del Monte Foods Hires Bibie Wu as ChiefMarketing Officer

February 28, 2018 09:05 AM Eastern Standard Time

WALNUT CREEK, Calif.--(BUSINESS WIRE)--Del Monte Foods announced today that it has hired Bibie Wu as its Chief
Marketing Officer, effective February 28, 2018. Wu will report to Chief
Executive Officer Greg Longstreet and be responsible for all marketing,
innovation, and R&D for the company.

Wu has vast consumer packaged goods experience with many well-known and
respected brands spanning food at General Mills and Campbells, and
laundry and home care at Henkel. Most recently, Bibie served as VP of
Marketing, Head of Laundry Conditioners and Home Care at Henkel. She led
the unit’s portfolio which includes Snuggle, Purex Crystals, Renuzit,
Soft Scrub, and Combat. She also led Omni-Channel and Visual Branding
for Henkel and was a member of Henkel’s executive committee.

Bibie’s experience also includes ten successful years in marketing at
General Mills where she led such iconic brands as Yoplait and Progresso.
While with General Mills, she also served as Marketing Director for the
Walmart/Sam’s Club Sales Region in Bentonville, Arkansas. Bibie is a
graduate of Amherst College and received her MBA from Dartmouth.

“Bibie’s wealth of knowledge will bring a fresh perspective in helping
us unlock growth for our great brands,” said Greg Longstreet, Chief
Executive Officer, Del Monte Foods, Inc. “By organizing R&D under her
direction along with marketing and innovation, we will create improved
synergies in bringing our products to market.”

“I am delighted to join Del Monte Foods to help make innovation and
marketing key growth drivers for the company,” said Wu. “I look forward
to working with the team to bring a positive difference to today’s
families by providing healthful foods that bring us all closer together.”

Longstreet, who became Del Monte Foods’ CEO in September 2017, has
outlined a four-point growth strategy for the brand: building relevance
through product differentiation, driving innovation to address shifting
consumer habits, expanding distribution into key growth areas --
perimeter of store and foodservice, and optimizing the supply chain to
make it more efficient and agile.

“There’s been a fundamental shift in how people purchase, prepare and
enjoy their food, and the pace of change will only intensify,” said
Longstreet. “Success will require great execution against each of our
four growth strategy areas. Bringing talented people like Bibie on board
will help us in reaching our goals.”

About Del Monte Foods

Del Monte Foods, Inc. is one of the country’s largest producers,
distributors and marketers of premium quality, branded food products for
the U.S. retail market. Del Monte brands include Del Monte®, Contadina®,
College Inn®, S&W® and other brand names.