Wednesday, January 16, 2008

Pure SEO Firms Headed For Extinction

Mike Grehan says that SEO firms as we know them now are headed for extinction. While he extols the virtues of bringing in a team to deal with the "heavy lifting" of getting pages indexed, link-building and plugging in meta data, he notes that once taught, members of the in-house IT team (or perhaps even a dedicated SEO strategist) can handle the upkeep. And that the outside firm no longer needs to be on the payroll.