Max's Adult Rock & Roll
is the definitive Classic Rock format with proven appeal to Baby Boomers
35-49. There is nothing like it - no station positioned as "The Rock
and Roll Station" is heard in Mendocino and LakeCounties. So Max
will be keeping the original target audience and becoming the preferred
alternative for many younger listeners. This is possible because many
heritage artists like Bruce Springsteen, Tom Petty, Neil Young, Rolling
Stones, Eagles, Eric Clapton, Robert Plant and Jimmy Page and many others
continue to release great music and are among the top touring artists
of the world.