You, too, can relax about your trade promotion spending!

Everything about trade spending is stressful. We understand. Our team has CPG background, and managed trade at major CPG manufacturers. We therefore also understand that Trade Promotion Management (TPM) software is only part of the solution.

Trade Promotion Effectiveness (TPE) is a journey requiring an integrated solution that starts with an easy-to-use, affordable and quick-to-set-up TPM System. Our Flamingo TPM System addresses the specific needs of the small to mid-size, as well as Natural-Specialty CPG manufacturers. One complete system to address the complexity of trade spending; no more spreadsheets.

And our journey takes you beyond the software, so you can effectively and more efficiently improve your trade management and trade marketing through our unique System Effectiveness and Trade Analysis & Planning Services.

We also have a community approach. Our client partners have involvement and direct input into the continuing evolution of the Flamingo TPM System, resulting in multiple new releases each year, as well as ongoing, frequent opportunities for industry networking and best practices learning.

This journey to TPE ensures long-term optimal system usage and opportunities for strategic decision-making for further Trade Promotion Effectiveness, so our client partners can relax about trade spending, and focus on growing their business.

IT’S THE BEST SYSTEM ON
THE MARKET. PERIOD.Quick to set up,easy to use – and affordable.Retail, natural-specialty
and foodservice.
Unique needs,
one system.LEARN MORE

TPE IS MORE THAN
SOFTWARE, AS MANAGING
TRADE – IS STRESSFUL.Improving TPE requires a
disciplined journey with
unique trade management
& trade marketing
systems and services. …LEARN MORE

WE BELIEVE IN
A COMMUNITY APROACH.It is our clients’ solutions.
They actually designed them.
We listen,
and leverage their input.
It’s simple,
yet very effective.LEARN MORE

Join Peers in Natural & Specialty CPGs!

Discussions & solutions for those looking to learn more about navigating the unique & complex CPG industry. Through experience, dialogue, connections & partnering, this group strives to assist these new, emerging companies maximize their opportunity for success. Main focus revolves around trade spending, deduction management and the relationships with retailers & distributors. Join Now!

Wanna Talk AboutTrade Analysis?

The Trade Analysis for SMB Consumer Packaged Goods Companies group promotes collaboration and a community between smaller CPG companies who feel all alone when trying to compete against Tier 1 companies who have category ownership. This is a select group who have different challenges, such as less resources in terms of time and money to conduct detailed analysis. Join Now!