Nearly two thirds (64%) of retailers consider personalization a top-three priority within their business strategies, but only 15% admit to being fully implemented with personalization initiatives. This represents a major disconnect, and it's one that shoppers feel strongly, particularly in brick-and-mortar stores. This Retail TouchPoints special report delves into the…

Navigating The Modern World Of Channel-Agnostic Retail Holiday predictions often are difficult to nail down, but 2017 has taken that challenge to a whole new level. Retail experts are struggling to make sense of uncertainty within politics, health care, trade, a host of laws and regulations, and the debatable demise…

Creating a successful referral marketing program involves more than simply pasting "Refer a friend!" buttons all over your web site. Multiple elements need to work in harmony, from the program structure and incentives offered to the overall shopping experience. But such programs are worth the effort: Referred customers typically convert…

Location-based technology has created plenty of buzz around its potential benefits, but implementation by retailers remains fairly low. The technology was retailers' eighth-highest digital investment priority in 2016, according to a survey from eTail and RetailMeNot. The good news is that many forward-thinking retailers do have future plans to invest…

Exclusive Predictions From 15 Retail Executives For the fifth year, Retail TouchPoints has asked leading retail experts to share their insights on what to expect from new technologies and trends in the coming year. We have collected input from 15 executives who have shared fascinating, and sometimes surprising, predictions. Each…

It's no exaggeration to say that the retail experience is being transformed by technology. Some of the innovations are highly visible — sophisticated mobile devices, interactive digital signage and virtual reality (VR) goggles, to name just a few. Some are hidden, like the multitude of RFID tags that streamline supply…