Tag: consumer insights

This week, we launched Nielsen’s new SmartStore solution in South Africa. This is the sixth country in the world where we’ve introduced SmartStore—a realistic and immersive simulation of a 3D and 360 degree, multiple scenario store environment for shopper measurement.

What are the big questions that marketers are facing today? While there are more than just a handful, we recently hosted our first Nielsen Marketing Academy to discuss some of the big ones—and highlight strategies to navigate them.

Nielsen Saudi Arabia recently announced a historic collaboration with the Jeddah Chamber of Commerce and Industry (Jeddah Chamber), one of the oldest business and services organizations in the Kingdom of Saudi Arabia.