Samsung Galaxy M coming to India on January 28 as Amazon exclusive

Samsung wants crown back, seeks to blunt Xiaomi’s edge

Roberta Sherman
|
14 January, 2019, 17:13

The company will introduce a new M-series of phones on January 28 in India. However, a new Reuter report claims that phones under the budget M series will first launch in India before heading to other markets, in a bid to regain ground ceded to Chinese rivals such as Xiaomi in the world's second-biggest mobile phone market.

"The M series has been built around and incepted around Indian millennial consumers", Warsi said. However, Samsung in its press release noted that the Galaxy M seriessmartphones will come with "powerful display, powerful camera, powerful battery and a powerful processor helping the smartphones deliver power-packed performance". We should start seeing some teasers from Samsung now that it has confirmed the launch of the Galaxy M series in India on January 28. The new M-series might help bolster the company's offerings in the budget segment.

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Whether the roof will be fabric or metal has not been stated, while there is also no information as to the folding mechanism. Much attention has been paid to the cabin, which is fitted with seats finished in white leather with yellow accents.

While there used to be a very clear divide between mid-range smartphones and high-end flagships, the lines have increasingly blurred over the past few years. Samsung says that the phones will be available both on Amazon.in, as well as its own online storefront. To counter the likes of Xiaomi, Realme and Asus among others, Samsung is changing the strategy as early as this month. The Galaxy M10, M20 and M30 are likely to be unveiled on the launch day, but as Samsung confirmed, the sales of these smartphones will only begin on March 5. The Galaxy M10 is said to cost around Rs 10,000, while the Galaxy M20 may end up costing Rs 15,000.

The M-phones will have a display with a teardrop notch or as Samsung calls it, Infinity V. Theyll sport an ultra-wide angle camera, a large battery and fast charging. In comparison, Xiaomi had a 27 per cent market share and recorded its highest ever shipments in India in a single quarter.

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