Research undertaken by Deloitte suggests that targeted help for early stage women entrepreneurs could provide a £100bn boost to the UK economy over the next 10 years, proving the need to provide a better environment in which women-led entrepreneurial businesses will succeed at similar levels as for men, thereby benefiting the companies, stakeholders and, ultimately, the national economy. The FSB agrees, with its report by the Women’s Business Council suggesting that the UK is missing out on some 1.2 million enterprises due to the untapped business potential of women and recommends more visible and diverse role models as one of its seven key recommendations.

The finalists in the Artemis Award category – sponsored by Crystal Clear – for an inspirational woman running a business trading 18 months to 3 years are:

Speaking about the finalists, everywoman Co-founder Maxine Benson MBE comments, “The ambition, success and humility of our finalists make them all strong accessible role models for other women and girls considering starting their own business. Gender has never been a barrier to great ideas or initiatives and this year’s finalists bear that out. We live in one of the best countries for entrepreneurship and there is no better place for enterprise to flourish, as our finalists prove. We wish them continued success and good luck!”

Julie Baker, Head of Enterprise at NatWest, said: “We are very proud to recognise these women, who are not just successful in their own businesses, but are also great role models. The importance of women in business cannot be underestimated, so we hope these role models will inspire other women to take their first steps in business. To help these entrepreneurs and would-be business owners, NatWest has a network of over 340 externally accredited Women in Business specialists who understand our customers’ ambitions and provide business advice, mentoring and networking opportunities.”

Sharon Hilditch MBE, Founder and MD at Crystal Clear adds: “Crystal Clear is proud to sponsor the NatWest everywoman Artemis Award. Women entrepreneurs play a vital role in our society and these awards are a fantastic opportunity to recognise and celebrate their achievements. This year’s finalists have all shown admirable qualities as well as displaying incredible commitment, drive and enthusiasm. I hope their success will provide the encouragement and inspiration to a new generation of women.”