On July 14, two of World Wrestling Entertainment's top stars will compete in singles action at the annual July pay-per-view extravaganza Money in the Bank.

One of those stars was the very first undisputed champion and one of the most respected and admired performers of his, or any, generation. The other is a beast of a man, a physical specimen fresh out of a main event WWE championship program where he was pitted against the face of the company and the sport's top attraction. A match between the two would seemingly be a big deal.

Unfortunately, it is not.

Chris Jericho and Ryback will enter Philadelphia's Wells Fargo Center on Sunday night for a match that could main event any WWE production. Instead, they will take to the ring in a match with little story behind it, not to mention a complete lack of excitement. Most damning to the creative team, however, is how little fans actually care about the Jericho-Ryback showdown.

During Monday's "go-home" edition of Raw, taking place just six days before the Money in the Bank pay-per-view, Jericho and Ryback did not even interact with one another. There was no video package hyping the match, nor was there any sort of advertising for the bout outside of a quick mention by the broadcast team.

Four days later, on Friday night SmackDown, both Jericho and Ryback were in singles action but, again, little fuss was made over what could, and should, be a marquee match.

Sunday's match between Chris Jericho and Ryback is another example of a lazy creative team failing to do their due diligence and deliver a program between two highly visible Superstars who fans can care about.

It is likely the match will, at the very least, be a solid affair between one of the best workers in sports-entertainment history and a beast of a performer, who has much to prove after stumbling out of the main event scene following last month's pay-per-view loss.

At some point, however, those in power at World Wrestling Entertainment will have to stop relying on their talented roster to deliver in the ring and repay those men and women with stories fans can invest themselves in. The fans deserve it and, more importantly, the Superstars deserve it.