Challenge:
Repackage Purdey’s Rejuvenate and extend its range to include one new product – Purdey’s Natural Energy.

Solution:
To reveal and share the secret of Purdey's and to emphasize the advanced complexity of the composition I used special graphics on the hexahedral lids that depict basic chemical structures of the vitamins and minerals contained in the products.

Concept:
I considered the Purdey’s series of soft drinks as a smart selection of natural ingredients and scientific and precise combination of them. Arguably, the actual power of natural ingredients is that they represent the example of the most sophisticated and effective proportion of chemicals — a harmonious and balanced ratio of organic components brought to life by nature itself.

Purdey’s functional drinks are that case when a smart and precise scientifically based mixology is concealed behind the list of ingredients of uncompromising quality. To reveal and share this secret and to emphasize the advanced complexity of the composition I used special graphics on the hexahedral lids that depict basic chemical structures of the vitamins and minerals contained in the products: there are 15 variations of lid combinations. In other words, the lid represents the letters of the special chemistry language that is intended to describe and to explore the world around us: the great language that is still known to quite few people. Such a strategy reveals the social-responsible philosophy of the Purdey’s brand: it is open to people, it wants them to become better and it encourages them to be interested in the world, in life and in science.