The words of Piero Giudi, sculptor and stylist from Urbino who is famous worldwide, put an emphasis on the importance of positive communication, on the value of human relationships, on the necessity to make the world a happier place and they are similar in meaning to those of Matteo Ricci, president of the of province of Pesaro and Urbino and promoter of the idea of ‘Province 2020 – Projects for a Happier Community’. It would seem that for centuries, the territory of Pesaro and Urbino has never stopped being an inspiration for those who live there.

Piero Guidi is one of the many creative minds in Marche, one of the many ‘angels of our time’ – as he himself would describe them – that inspire our region. His brand’s boutiques are scattered across the globe, from Rome to Hong Kong to New York, but the company’s headquarters have always remained in Schieti, a hamlet in Urbino that has only one thousand inhabitants; a testament to the essential origin of his inspiration. A graduate of the Scuola del Libro in Urbino, the young Piero tries his hand at sculpture at the beginning of the Sixties. Soon enough his curiosity gets the better of him and he creates his first objects out of brass and leather. The step towards fashion is a small one: after the belts come bags, suitcases and, later on, items of clothing. For more than forty years Piero Guidi’s products help to spread Marchigian creativity beyond the confines of the peninsula. The company is now in the hands of two of the founder’s sons, Giacomo and Gionata, and the oldest, Giacomo, is now the artistic director. He curated the ‘Angels of Our Time’ campaign, which over the years has seen high profile figures pose for the Marchigian brand, such as Michelangelo Antonioni and Wim Wenders.

The lines of Lineabold, Magic Circus and Piero Guidi are the three classes of something that is more than just a brand.

Lineabold is the historic line that transmits a sense of belonging and familiarity. It unites the flavour of tradition with the experimentation of materials and forms. It is expressed this year in classic, candy bag, pitti trend, city, shocking and work & dream. Magic Circus, perhaps the best loved of the Piero Guidi fantasies, is a line inspired by the circus world, by Chagall, foundry of dreams and truth and the workshop of the creativity for the Urbino fashion house. It is expressed in classic, soft, deserto dipinto, happy, exclusive and cherie. Piero Guidi is an elegant, versatile line, designed in embossed, discovery, intreccio and intreccio art.

The expansion of the company’s cultural and commercial horizons have not prevented it from remaining bound to its origins: for the megastore in Soho, New York, the architect Thomas Mckay was inspired by the Ideal City in its lines and division of spaces and proportions. The painting, on display in Marche’s National Gallery at the Ducal Palace in Urbino, was the principal idea behind it. The real strength of Piero Guidi is its quest for creative balance between its origins and its future. The company PGH Piero Guidi is evidence of a company policy of increased development in the international market despite the current period of recession. This story also confirms to us that Italian creativity, passion, attention to details and love – symbolised by the Piero Guidi brand’s two little angels – make up the principal essence of every potential project.