The app allows users to create personalized gift certificates in any amount of their choice, using a number of currencies, including dollars, pounds, pesos, yen and rupees, as well as gold, silver, platinum and palladium. The vouchers can be sent digitally or printed out and handed over physically. To redeem the money, the recipient will need to open a Bitreserve account and insert a unique code.

Addressing Easy.money, Bitreserve writes on its website:

“This kind of service is exactly what we had in mind when we launched Bitreserve Connect. We wanted to appeal to developers in every field, from the visionaries to the practical-minded; anyone who wants to harness the power of cloud money to make their products easier, quicker, cheaper, and safer for their customers.”

The Easy.money app is built on Bitreserve's application programming interface (API). Companies can build services using the API that allow users to hold, send and convert money free and instantly. Bitreserve founder Halsey Minor told TechCrunch:

“The API is creating a nexus that will drive functionality and partnerships 1,000 times faster than they would otherwise have been.”

Bitreserve was launched in November 2014 by CNet founder Minor and the company has raised US$10 million in investments since. Bitreserve made headlines over the past several months as it introduced innovative services such as the possibility to hold and spend “oil”, and they also created a remittance service for India.

Former Nike CEO and finance industry veteran Anthony Watson was recently promoted to CEO, only months after joining the company as CIO.

Both Minor and Watson have voiced criticism of bitcoin as a currency in the past.

CoinTelegraph reached out to Bitreserve, but received no response at time of publication.