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Xbox One beats PS4 sales at Walmart, Target.

The Xbox One was the best-selling game hardware at Walmart and Target on Black Friday, according to retail research firm InfoScout. According to a post on the company blog, Microsoft’s new console accounted for 31 percent of console sales at the retailers on Friday, outpacing the PlayStation 4’s 15 percent share, which was only enough to make it the fourth best-selling system of the day.

The Xbox 360, bolstered by a $99 sale price at Walmart, was the second-best-seller of Black Friday, accounting for 30 percent of systems sold. The PS3, which was less heavily discounted at $149, was third with a 15 percent share of consoles sold. Nintendo brought up the rear, with the Wii U accounting for just 6 percent of sales, while the original Wii scraped out a 1 percent share.

InfoScout attributed much of the Xbox family’s success to supply constraints on the PS4 and the deeply discounted Xbox 360 price. According to a survey of Black Friday receipts from 5,000 InfoScout panelists, the Xbox One was the sixth best-selling item at Walmart, behind a trio of TVs, an HP laptop, and a $300 16GB Apple iPad Mini, which ordinarily sells for $320.