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IVillage Buys Primedia's Gurl.com

Updated Aug. 5, 2003 11:44 a.m. ET

Women's media company iVillage Inc. acquired gurl.com, a Web site focused on teenage girls, from Primedia Inc. Financial terms of the deal weren't disclosed. IVillage said the acquisition, which includes gurl.com's domain name, trademarks, Web site addresses, intellectual property and key contracts, will help expand the New York company's advertiser base. Members of gurl.com's staff, including co-founders Editor-in-Chief Esther Drill and Heather McDonald, will join iVillage. An iVillage spokesman said Ms. Drill will continue as editor-in-chief of gurl.com, and Ms. McDonald will continue as vice president, marketing,...