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Watch This: Pentagram Celebrates 40 Exciting Years

Less than a month after Dieter Rams‘ eightieth birthday, Pentagram will hit the big 4-0. (Coincidence? You be the judge.) To celebrate four decades of eye-popping work, Naresh Ramchandani and Tom Edmonds in the London office whipped up “The Forty Story” (below). The film tells the story of a boy born on the day Pentagram opened—June 12, 1972—and how his life has been tracked (and kerned) by four decades of Pentagram design. Here’s to forty more years.

Written by Naresh Ramchandani and Tom Edmonds
Directed by Christian Carlsson
Additional animation by Simone Nunziato
Sound design by Iain Grant and Wam London
Music by Graeme Miller
Titles by John Rushworth
Design by Pentagram