Significance

Meteorologists and geoscientists have called for greater consideration of social science factors that predict responses to natural hazards. We answer this call by highlighting the influence of an unexplored social factor, gender-based expectations, on the human toll of hurricanes that are assigned gendered names. Feminine-named hurricanes (vs. masculine-named hurricanes) cause significantly more deaths, apparently because they lead to lower perceived risk and consequently less preparedness. Using names such as Eloise or Charlie for referencing hurricanes has been thought by meteorologists to enhance the clarity and recall of storm information. We show that this practice also taps into well-developed and widely held gender stereotypes, with potentially deadly consequences. Implications are discussed for understanding and shaping human responses to natural hazard warnings.

Abstract

Do people judge hurricane risks in the context of gender-based expectations? We use more than six decades of death rates from US hurricanes to show that feminine-named hurricanes cause significantly more deaths than do masculine-named hurricanes. Laboratory experiments indicate that this is because hurricane names lead to gender-based expectations about severity and this, in turn, guides respondents’ preparedness to take protective action. This finding indicates an unfortunate and unintended consequence of the gendered naming of hurricanes, with important implications for policymakers, media practitioners, and the general public concerning hurricane communication and preparedness.

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