Our keynote at Sustainable Brands 2014

April and I had a blast in San Diego at the wonderfully organized and run Sustainable Brands conference. A big part of what made it special for us was getting to give the opening keynote, which set the tone for the event.

SB14 went for three more days, during which many people started great conversations with us by telling us how the talk had affected them.

Our topic was trust, starting from the observation that many of the institutions and services we take for granted these days seem to have been designed from mistrust of the average person. It’s so common as to be mainstream, but once you know to look for it (for design from mistrust), you see it everywhere.

Our talk (a tag-team talk, minus the Mexican wrestling masks) is available online now. (Note that there’s a four-minute pre-roll ad from Unilever, so now you know how far to skip ahead if you don’t want to watch it. It is moving, though.)