Category: Uncategorized

Any trend that involves a technology platform and dramatically shifts consumer behaviour rapidly, needs to be taken seriously by corporate organisations. With the launch and feverish consumption of Pokemon GO, Nintendo’s stock price more than doubled inside two weeks and is now more valuable than Sony. As easy as that occurred, the market reacted a few days later, once the growth stopped accelerating. Regardless of company value, we see a new technology platform being experienced at scale (augmented reality) and a novelty brand that compels its users to chase it (Pokemon). A new frontier of usage, behaviour and data flow is now upon us – which two weeks ago, you didn’t know was coming.