The zone was inspired by Gully (street)-style, with rugged decor including tin-foiled posters and cut-outs, and drums. A ‘boom box’ and microphone completed the look.

Singh, who is one of India’s highest-profile actors, used the microphone to call out to the crowd witnessing the event, re-enacting his character from the film.

The new in-store promotion gives MDF customers an opportunity to win free movie tickets and several winners will get the chance to meet star members of the movie’s cast.

Flemingo Travel Retail is the operator of MDF. CEO Manishi Sanwal said: “In addition to a quality duty free shopping experience, we take great pride in being a part of associations like these that leave an indelible impact on the minds of our customers.

“In-store Bollywood experiences have now become a tradition and differentiating factor at Mumbai Duty Free, one that is both cherished and celebrated by customers and also appreciated and acknowledged among the travel retail industry.”

A sketch of the movie’s poster made by Mumbai Duty Free team member, Akash Chandravansi, autographed by the actor, Ranveer Singh.