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MPI's New President Looks Ahead

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by Martha Cooke |
November 01, 2003

MPI's New President Looks Ahead

Colin Rorrie, who took his new post as president
and CEO of Dallas-based Meeting Professionals International on
Sept. 1, already is busy. Rorrie kicked off his tenure with a visit
to MPI in Europe and returned to prepare for the association’s
October board meeting in Madrid.
Rorrie recently found time to talk with M&C about his goals
for MPI.

M&C: What was first on your to-do list?Rorrie: I met with our chapter leaders and staff
in Europe. The excitement and energy they have for MPI are
contagious.

M&C: What else is on your radar?Rorrie: We’re putting together a group of
representatives from the foundation and other groups. They’ll work
to develop a research agenda that links to the strategic plan.

M&C: How do you want to advance the role corporate
planners play in MPI?Rorrie: We see a link between what they’re doing
and our strategy to influence corporate decision-makers. We have a
program called ROI I to give planners business skills to show value
within their organizations. We’re working on ROI II, an accelerated
level.

M&C: What about association planners?Rorrie: I would offer the same concept within the
association community. We should be doing some of the same types of
things to help association planners.

M&C: What other membership segments do you plan to
grow?Rorrie: We’re starting to give more of a focus to
the student side of MPI. I think that’s going to open a whole new
horizon. M.C.

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