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San Francisco Fisherman's Wharf

​The Fisherman’s Wharf Merchants Association consists of over 100 members representing the diverse shops, restaurants, hotels, attractions and services located at San Francisco’s most popular visitor destination. Member Merchants This section is for Fisherman’s Wharf Merchants Association members only, and requires a user name and password. If you are an Association member, please log in to the right to access our members only section.