Boomerang 40th Anniversary: Illustration + design

When the fashion store Boomerang had their first colour ad in the local newspaper in the 70’s, it was hand drawn. Obviously, we had no choice but to make their 40th anniversary ad hand drawn as well.

The lovely brown houndstooth jacket to the left is part of a three-piece Consul-suit which the owner of Boomerang, Kristian Fr. Kristiansen, has kept since it was new 40 years ago. The orange shirt is an hommage to their first logo which depicted an orange boomerang. The blue beauty on the right is a Morris blazer which is in store now.

Boomerang also needed an anniversary badge that will follow them throughout 2018, so we designed the number 40 consisting of two neckties. The logo badge will be used on posters, banners, stickers and social media.

Happy Anniversary Boomerang!

THE FIRST AD IN COLOUR

WINDOW DISPLAY

WORK IN PROGRESS

CLOSE UP

SOCIAL MEDIA GRAPHICS

THE PRINTED AD

ABOUT BOOMERANG

Boomerang has become an institution for retail in Fredrikstad (Norway) since it was founded by Håkon Kristiansen in 1978. Today it is run by his son Kristian Fr. Kristiansen and Nina Falleth with ongoing success.

Boomerang represents quality brands like Belstaff, Magnanni, Morris, Tiger of Sweden, By Malene Birger etc, and has the friendliest, most passionate and service minded staff.