History

The beginnings of Finck & Perras date back to 1935 when G.A. Finck & Son Insurance Agency first opened its doors in Florence to sell home and auto insurance. Nearly 40 years later, Gifford & Perras Agency opened in Easthampton and quickly became a regional leader in personal and commercial insurance. After years of working closely together, the two agencies decided to join forces in 2000 and became Finck & Perras Insurance Agency.

In 2004, current owner Genevieve Lecko Brough became one of the four agency partners along with Richard Perras, JoAnne and Roger Finck, and in January 2015, she bought the business and became the sole owner and President.

Gen’s story with the agency began in 1994, when she started as a customer service representative with Gifford & Perras. She likes to joke that once you’re in the insurance industry, you never leave. Twenty years later, she’s still working in the field. Like Gen, many of our staff have decades of experience working in the insurance field and with our agency. We bring that experience to every customer that we work with.

At Finck & Perras, we know that being a local insurance agency is about much more than selling insurance. We live and work in this community, know the people here and know how important it is to give back. We have a long history of supporting organizations and causes, both with financial contributions and through staff involvement. Over the years, we have supported dozens of organizations, including the Diabetes Foundation, the American Cancer Society’s Relay For Life and the Easthampton Chamber of Commerce.

Finck & Perras is dedicated to continuing our long history as one of the leading insurance agencies in the Pioneer Valley.