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Using Consumer Insight to Create Strategy

When doing a site migration, would you think about addressing your content strategy? You should, this is one of the best times to do so. Briony Gunson is a blogger on State of Digital and an SEO Account Manager at Resolution Media. She has a wealth of experience in SEO and will be sharing her experience at the next Search London event.

Briony Gunson will talk about “How to overhaul content strategy as part of a site migration”

Briony will present a methodology that her team has used to overhaul client content strategy when handling a site migration. Beyond just the usual IA implications, it’s about setting up the site to address user needs whilst also satisfying search intent.

Briony Gunson works at Resolution Media, part of Manning Gottlieb OMD, a London based Media Agency.

With experience in PPC and Social as well as SEO, Briony is passionate about integrated digital marketing strategies and handles accounts for a wide range of big brands in the UK. She enjoys the challenge of working with multiple teams, agencies and stakeholders to develop holistic strategies and is always looking for ways to improve and tailor processes, relationships and practices.

Our second speaker is Richard Shove

Richard will present “Tales from the Dark Side”

Have you ever wondered what the challenges are working agency side compared to client side? Or perhaps you think working client side is smooth sailing. Richard has worked both in house and for agencies. His most recent work is at Buy a Gift,

Richard will discuss lessons learned from making the switch to in-house, from both sides of the fence. Common mistakes, frustrations, improving processes and ensuring a productive relationship for both parties.

Richard Shove has an Internet marketing background with 10 years experience in managing SEO, Analytics, PPC and other general internet marketing areas. His current role as Group Organic Performance Manager at BuyaGift means he focuses on the earned and owned side of media.