“The Bibbidi Bobbidi Boutique is dedicated to every True Princess who ever dreamed her sneakers were glass slippers and to girls who believe it’s better to twirl than walk, sing than talk and that everything goes better with sparkles. For now, she wants her own Fairy Godmother, a little sprinkling of Fairy Dust, and the glamorous attention every Real Disney Princess deserves. You supply the dream and we’ll supply the style and magic to help you make your fairy-tale dreams come true.”

What Disney conveniently forgets to note here is that you not only supply the dream, but you also hand over your credit card at the same time. Read the rest of this entry »

Check out this video from ABC’s program Good Morning America. (Sorry, it’s not up on youtube or google video yet, so a link is the best I can do.)

It’s the first segment that I’ve found from any television news source that covers the effects of, what this segment calls, “The Princess Effect.” What I find most interesting about it is Read the rest of this entry »

In addition to marketing the Princess brand to both younger girls and soon-to-be married women, Disney has also found a highly successful niche in the all-important tween market. Read the rest of this entry »