digits: EU Moves to Make Location Data Private

The European Union has moved to make location data as private as birth dates and names. WSJ's Jen Valentino updates.

This transcript has been automatically generated and may not be 100% accurate.

... we would tend to do a story about the location data collected on your smartphone ... could soon be will go private ... police ... in the European Union ... with the storage and Montana ... still the best ... what's what's going on what's going on what the EU wants to do exactly ... so they were ... firing location information as personal information and right now but if I get that above right thank you for a fancier name in there and I think people realize that said Mimi in our country so Security number and there are certain things that are very personnel and they're saying that ... location information should be included in and basically they wanna ... update their at privacy rules to include what's a relatively new phenomenon the gathering ... at the end of this ... month and it's it's the most of the fight between the tech companies and a new townhouse but the plan the Fed ... I think ... you know that ... it's un clear has been a pretty usually the EU unit vector Bakhit and thinking to certain ... brain on these things then it all ... I think added the addition of location to these tools that means a company that wanted a pillowcase and ... and and use it in their products have been notified you first get your consent to know the limits on how long they can store the information ... read our blog or for or if the paperwork if you know it has to do with ... on how much the data are seen times and ... you know a lot of people keep sadder ad because it can be used later on yours keeping it there are a lot and I mean their costs associated with it ... um they wanna see where they can use it for later ... but I think that the rules generally add ... a bit shy to make it so that your very keeping it only fitting