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E travel management and marketing (GEST001_ITMCY)

Présentation

This module is made with our strategic partner : Madamevacances.com - Résidence de Tourisme. This module will bring in-depth lectures and keynote talks by specialized professionals, case studies and visits.

Objectifs

Students will develop full comprehension of e-travel business stakes and challenges

Pré-requis

No preerequisites

Plan du cours

Travel digital conventional and unconventional processes

Understand how to test a market quickly with a small amount of ressources

Identify several operationnal diversions to change the mindset of students

Understand succes of startups like airbnb or Booking and how they use Growth Divertions

Build a landing page to test a market

Learn about facebook group and facebook ads

Case study AirBnb or Booking at their beginnings

Talk about advanced tips on LinkedIn and Scrapping

E-travel business stakes and challenges

Understand the modern-day travel trade (new consumer habits and behaviour on a modern-day travel trade through various continents

Manage online sales and booking techniques

Lead analysis of the current state of the international travel trade

Discover how to use and optimize digital tools to provide better service for customers