Jo Frost becomes BookTrust ambassador

Britain’s largest reading charity, BookTrust has revealed that beloved parenting expert, bestselling author, and television personality, Jo Frost has become their celebrity ambassador.

Jo who has starred in a variety of her own television shows including Supernanny, Family Matters, and her newest show, Jo Frost: Nanny on Tour, agreed to become an ambassador for BookTrust after following their work for many years and strongly believing in the charity’s mission to inspire every child to read confidently.

Through her past career as a professional nanny she became well-known with BookTrust’s early years reading programme Bookstart, which gives every child in England and Wales a free reading pack in the first year of their life and again when they are 3-4 years old.

Jo said: “I have found during my 20 years in childcare that when children are read to it can have a wonderful calming effect on them. Reading doesn’t just give children a head-start in learning; the ritual of sharing a story and providing special time for parents and carers to build a strong and loving relationship with their child is vital.

“I believe every childhood should be enriched by books – that’s why I’m looking forward to working with BookTrust to ensure all children get to experience the joy of a story.”

Diana Gerald, BookTrust Chief Executive said: “Reading changes lives. Books bring knowledge and reading develops empathy. It can help children who are going through difficulties – whether it’s by reading about people in similar circumstances, or simply escaping into another world. We want families everywhere to prioritise books and reading, even if they’re not confident readers themselves. It’s such an easy way to make huge difference to your child’s future. By working with Jo Frost we know we will be able to spread this message to even more families and support them to read with their children.”

Jo Frost is the most recognisable and trusted parental expert and family advocate worldwide. With over 20 years in childcare, beginning her career as a professional sole-charge nanny, she has honed her successful methods of child-rearing with hands-on, real-life experience.

Jo will be campaign ambassador for Bath Book Bed which launches on Monday 16 May.