The PewResearch article has many more details so it’s worth
a look.It provides wealth of
information concerning library engagement with readers of many ages as well as
format choices by age group.However, if
you are writing paranormal romances and want to know how to find readers in a
more targeted manner then you need to go beyond these survey results.

One source is The Romance Writers of America, or www.rwa.org.You don’t have to be a member to review the statistics resulting from a
report they provide based on an analysis of the Nielsen Romance Buyer Survey.The Reader statistics are most interesting
and for the paranormal romance author the results of interest are that as of
2014:

- 19% of
romance readers choose paranormal romance in print format

- 30% read
paranormal romance in e-book format

- 84% of
romance readers overall are women

- 39% of
romance books purchased overall are e-Books

There
are many other statistical breakdowns at the RWA site to include where and how
readers purchase books so take a look at the results.Based on all the information from the Nielsen
Romance Buyer Survey it seems that an author of paranormal romances would
benefit from online and social media marketing, but then I don't think this is particularly surprising.

Ah…so many things to consider when trying to find readers. More next time on additional resources for understanding and finding readers.