Quite frankly, these questions work when Americans wish to market overseas as well! When firms enter the US market, several questions come immediately to mind. These are the first that arrive. What is the mode of entry (MOE)? License? Direct sales? Distribution agreements? Joint venture? Web based? Acquisition? All of these have various pros and […]

http://www.youtube.com/user/marketaccess?feature=mhee This one minute international business video shows three really bad strategies for international market entry. Don’t do them! You can see them on my youtube channel in international business