The Best-kept Secrets to Search Engine Optimization Success

This session isnâ??t about SEO fundamentals. You won’t learn why links are important for rankings; you won’t learn how to justify SEO to your boss. What you will learn is how to take your search engine optimization skillset to the next level, even if you’re already a savvy search marketer. SEO expert Stephan Spencer opens up his toolkit to share insightful information that demonstrates each tool in action using audience members’ sites.

If you want the “secret sauce” to rocketing past your competitors in the search results, this session is for you.

Learn how to gain higher rankings through “The Long Tail,” blogs, social networks, widgets, APIs, spiders, and more

Obtain the tools and techniques to “reverse engineer” competing sites that outperform yours in Google