David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

McGraw-Hill Releases Harrison’s Online Version 3.0

McGraw-Hill Medical Publishing, a unit of McGraw-Hill Professional, has unveiled Harrison's Online version 3.0, designed to provide clinicians, students, and information managers the answers they need in their daily work. Harrison's search capabilities have been improved in an effort to increase both speed and accuracy, including a greater ability to deliver exact topic hits and related topics of interest.

Harrison's Online offers content downloads to PDA devices, including daily updates that are highlighted in the new user interface. In addition, Version 3.0 offers access to more content through enhancements to the AccessMedicine library. The Library enables users to link to contents from other McGraw-Hill medical brands and connect to additional pages of data across the basic sciences and the spectrum of internal medicine. In addition, Harrison's Online subscribers can earn Category 1 CME credits by listening to its Grand Round Lectures and passing a quiz based on content located on the Harrison's Online site.