The project consists of collaborations and individual contributions between well-known artists and composers as well as lesser known upcoming artists. The Standing Firm Riddim was the first installment, which sparked the fire to this movement, it was played on over 100 radio stations in the US alone. Now Sick Donkey Records returns with the World Needs Riddim, the project is set to launch even further into the international reggae scene.

Sick Donkey Records is based in Washington state in the Western U.S. and is founded by BlueJay (DJ Sticky).
Also a founder of Sick Donkey Records is Essential I, for the new World Needs riddim compilation, Essential I is joined by the male-female vocal duo The Lambsbread who are based in Hawaii.

Lutan Fyah from Jamaica makes waves as a tireless recording artist and appears here on the World Needs set.

World Needs is part of the World Consciousness Unification Project, or World C.U.P., is a way of bringing conscious, positive and uplifting recording artists from all reaches of the earth together in, and in pursuit of unity. In doing this, we think it possible to spread a peaceful and important message to people in all walks of life. The World C.U.P. will bridge the gaps between social classes, races, nations & continents while providing an optimistic approach to bettering our ways of life and our natural habitat. With this project our intention is to bring perspective to a global society in need of a positive outlook.