Email and Social Habits of Holiday Shoppers [Research]

Email marketing software provider Yesmail Interactive conducted an interesting study, combining a consumer survey on general and holiday shopping habits with analysis of the digital marketing campaigns (email and social) of 20 of the top ecommerce brands in the US.

Adjusting digital marketing strategies to current consumer trends (rather than historical data) is important. This study highlights the need for mobile optimized campaigns, and the importance of campaign delivery timing. While interesting, remember that averages are just that – depending on your business (and customer demographics and psychographics), your optimal times for email and social posting may vary. Why not test timing in the run up to the holiday rush?

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