This Aspen Cocktail Festival Takes 'Après Ski' to the Next Level

The après ski scene in Aspen is so legendary, it has a festival devoted to it.

A few years back, a group that worked on HBO’s US Comedy Arts Festival in Aspen (known as the "Sundance of Comedy") was looking for a new project after that event's final run in 2007. Kevin Haasarud says that he and fellow producer Joe Lang "spent a few summers trying to figure out what we could bring to the area to give us a great excuse to be in town each March."

"We’re both avid skiers, and my wife Kim—who also happens to be a James Beard-honored mixologist—kept mixing up wonderful libations for us as we scratched our heads wondering what to do," Haasarud says. "It didn’t seem to be a stretch to see how much fun creating an experiential environment bringing together the best of après with the best of craft spirits could be."

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