Anna Mallett

Summary

SUMMARY

As an experienced Marketing professional my experience covers all facets of marketing, including branding, market research, advertising, direct response, online marketing, social networking, lead generation and sales support, and public relations and corporate communications. I create, drive and measure growth, retention and positioning programs and campaigns. I have developed and driven national integrated marketing campaigns targeted to specific client behavior and interest. Coordinated with and managed national sales and marketing efforts to enable optimum qualified lead generation. Worked with marketing/ad agencies and in-house resources to create effective ads, sales tools, and collateral.

Portfolio

3-Dimensional Direct Mail piece sent to potential clients, as well as, current clients to reestablish communication to identify business opportunities. Included in the package was a $5 Starbucks Gift Card (branded with our company's logo, of course!) Great ROI!

3-Dimensional Direct Mail Sample #3

3-Dimensional Direct Mail piece sent to potential clients. The recipents were chosen based on specific selection criteria and research. Once recieved a phone call was placed to obtain a meeting to discuss the prospect's current and future business needs. Very High success rate. Of course we already knew they played golf-the Pro-V1 balls were a huge hit. Some people called to thank us! (and then talk business)

3-Dimensional Direct Mail Sample#1

3-Dimensional Direct Mail piece sent to potential clients. The recipents were chosen based on specific selection criteria and research. Once recieved a phone call was placed to obtain a meeting to discuss the prospects current and future business needs. Very High success rate.