See images from the NIKECraft launch event below, attendees of which included Julian Schnabel, Nate Lowman and gallery owner Bill Powers, and be sure to check out the "Space Program: Mars" exhibition if you can.
Space Program: Mars
Park Avenue Armory
643 Park Avenue | Map
New York, NY...

during Milan Fashion Week, the exclusive event hosted numerous international guests who were taken through some of the key steps in the manufacturing process of the luxury eyewear. Luxottica artisans were on hand to demonstrate the care and attention to detail that go into the making of each...

Aldo's a popular supplier of fashionable footwear and accessories, has at long last added signature fragrances to its empire. The eau de toilette collection "A is for Aldo" launched this past week with a cocktail party and sampling suite. The event was held in the brightly lit raw space of 312...

and New Balance held a special launch event last night at Fig. 19 in New York's Lower East Side. New Balance Product Manager Luis Navarro and Herschel Supply Co. co-founder Lyndon Cormack were in the house, giving attendees a good look at both the sneakers and bags from the collaborative...

Fujifilm X-Pro1 Hong Kong Launch Event Recap
Last week, the Fujifilm X-Pro1 enjoyed its official Hong Kong unveiling at Aberdeen's iconic Jumbo Kingdom seafood restaurant. The camera has been one of the most talked about cameras as it carries on the excitement of Fujifilm's previous...

For the launch event, Levi's got together with Rudy Melo and David Hall from London based fixed gear crew The 5th Floor to shoot some promotional footage leading up to the release party. The actual launch of the collection took place at Look Mum No Hands, where the line was on display and...

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PRO-Keds 2012 "Throwback Pack" Launch Event Recap
In celebration of the release of their Throwback Pack that featured the Royal Hi and Royal Lo, PRO-KEDS threw a wildly successful launch party at West NYC on the Upper West Side of...

Traditionally taking its inspiration from 1950s and 1960s casual wear, Original Penguin has looked to another laid-back aesthetic for a brand new collection.
Original Penguin Vintage Gym launches at the beginning of 2015, with the capsule taking its reference points from the collegiate and...