They're so simple: just a few fields, a bit of text, and a Submit button. From order and signup forms, to your tax and medical history forms, to surveys about your telephone service and last night's dinner, forms and surveys are ubiquitous. They surely can't be that hard to make.Yet behind the apparent simplicity in forms and surveys lies the choice of apps to build the form, the tedious field tweaking to make the form or survey work correctly, the careful wording of questions to make an effective survey, and the work to analyze the data and make sense of it for your business.It's a lot to take on. That's why you need this eBook.In Zapier's "Ultimate Guide to Forms and Surveys" eBook, you'll find lists of the best apps to build a survey or form for any device, along with guides to the most popular tools you'll use in your form and ways to automate your work. You'll then find guides to analyzing your survey data, and ways to create powerful business solutions from just a form. There's even cheat sheets and sample spreadsheet files to help you get more out of your forms and surveys.We help people do more with their forms and surveys every day at Zapier. In this book, you'll find some of our best tips to make your own forms and surveys so great, your users will be tempted to think forms are simple, too.Who Is This Guide For?If you've ever wanted to collect data in a form or survey, this book is for you. If you've never made an online survey and don't know where to start, you'll find the apps and tips you need in this book to confidently make your first forms and surveys. Or, if you already have your own forms, but want to make them more powerful, this book has tips to automate your form and turn it into a powerful business tool. And, for advanced form and survey builders who want better ways to use the data your forms generate, you'll find the tips you need in this book.It's everything you'll need to get started collecting data better with forms and surveys.

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