25 Aug 2011

As much as I admire everything Steve Jobs has done, I don’t believe in writing eulogies for the living.

Steve Jobs is not leaving Apple and he is not dead. He will continue to play an important role with the company that he built and, later, rebuilt. I do not know if he will speak at the iPhone 5 keynote, but he will certainly be involved in the process. As he will be involved in the future of the company for as long as he can be. This is not the resignation of a man intent on quitting while he is ahead. It is the realization that, after thirteen years as both the heart and face of Apple Inc., something has got to give.

This is not the end of Apple and it is not the last that we have heard from Steve Jobs. So let’s save the eulogies for the dead.