However its rivals, the Galaxy S3 and HTC One X, have been out for several months and have managed to establish themselves in the market.

This could see the Optimus 4X HD struggle to gain traction, as those wanting a quad-core Android phone may have already plumped for the Samsung or HTC, while others will be holding out for the iPhone 5 in September.

Luckily the LG Optimus 4X HD seems to be competitively priced, and as it's a decent handset, there's still the chance that it could do well.

Update: TechRadar has spoken to a LG spokesperson, who said: "LG can confirm that Phones4U will be stocking LG's first Quad-Core processor smartphone the Optimus 4X HD. The handset is available from the Phones4U website for pre-order from August 13th, and available in store on August 27th"