Gemini Alliance Launches New Beverage Category

@@img1NEW YORK – Dec. 18, 2006 – Whether it’s drinking a cocktail, having a cigarette or flying on a plane, many lifestyle activities can deplete a person’s body of important nutrients. Consumers looking for an all-natural way to restore their bodies now have a unique new choice – Mr.Re Restorative Beverages.

In an effort to establish a new “restorative” beverage category, Gemini Alliance will introduce three completely unique drinks. With a tagline of “The Drink You Drink After You Drink,” the first Mr.Re restorative beverage to hit the market targets consumers looking to restore their body from the ill side effects of drinking alcohol. Unlike other beverages that provide quick boosts of caffeine, the all-natural recipe behind Mr.Re actually restores the lost nutrients to the body. Mr.Re is low in calories and contains no preservatives, no caffeine, no taurine, no high fructose corn syrup, and no sodium.

“We have taken a 120 year old, generations tested, completely natural beverage recipe and tailored it to restore consumer’s bodies after they engage in lifestyle activities such as drinking alcohol,” said Zurab Tsituashvili, Founder, Gemini Alliance. “There is no other beverage on the market today with this kind of restorative ability.”

To get this unique beverage into the marketplace, Gemini turned to its beverage packaging supplier, Zuckerman Honickman, located in King of Prussia, PA. Known as a leader in the packaging industry with a reputation for excellence, Gemini knew they would provide the perfect solution.

“They recommended we launch our unique beverages in Rexam SLEEKT cans because it is the perfect package to help us achieve our goal of establishing and defining a new beverage category,” Tsituashvili added.

The Russian recipe behind Mr.Re Restorative Beverages was first created in 1887, but Gemini Alliance is bringing it to mass market for the first time in the United States. Following this initial introduction, Gemini Alliance will launch two additional restorative products to be consumed after smoking and flying, respectively. These products will also be in Rexam SLEEK cans, packages that provide unique shelf appeal, while delivering the inherent benefits of the aluminum can which include portability, guaranteed freshness, superior shelf-life and ease of recycling.

“We worked closely with the team at Gemini to understand how our packaging could help them establish this new beverage category,” said Harry Barto, president and CEO, Rexam Beverage Can North America. “Our 12 oz. Rexam SLEEK Can was the perfect fit in offering product differentiation and package economics that will ultimately help them build their brand and bottom line.”

The 12oz Rexam Sleek Can is part of the innovative Rexam SLEEK Can family, which also includes 9oz and 10.5oz sizes. The cans for this drink will be produced at Rexam’s plant in Winston Salem, NC.

Gemini Alliance also worked with Rexam’s Graphic Art and Printing Plate Operation in Elk Grove, IL, to set the color and graphic tolerances for perfect reproduction of the Mr.Re brand on aluminium cans. Rexam has the only company-owned, integrated graphic art and printing plate operation, complete with a manufacturing pilot line, to set these standards confidentially with customers, before mass production.

Mr.Re will be available in December in the New York tri-state area, with national expansion planned for next year. The beverage will retail for around $3.00 per can.

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About Gemini Alliance
Gemini Alliance, creator of Mr.Re Restorative Beverages, is dedicated to the development and marketing of natural, lightly carbonated, low calorie, healthy beverages. Based on a 120 year old, generations tested formula, using restorative powers of herbs, vitamins and other nutrients, rich with phytochemicals and antioxidants that achieve noticeable results by restoring one’s body from ill side effects of alcohol, smoking and flying while not using sodium, caffeine, taurine, or high fructose corn syrup. For more Information please visit www.misterre.com