Breaking Down Silos: How to Prepare for a Cross-Channel Future

A whopping 65% of CMOs are expected to spend more money on marketing technology this year. But what technology should you buy and what should you prioritize when building your own marketing stack?

Marketing expert Jonathan Margulies of the Winterberry Group and Signal’s Senior Vice President of Marketing, Joe Stanhope, discuss how marketers can align their technology and data investments with their cross-channel marketing goals.

You'll Learn

Key survey findings that detail how executive-level marketers are grappling with the marketing technology ecosystem

Steps marketers can take to get the most ROI out of their marketing technology investments to power cross-channel capabilities

How marketers can break down organizational silos and use people and processes to power their data strategy

Meet Jonathan Margulies

Jonathan Margulies leads the development of Winterberry Group’s research and thought leadership initiatives since 2004. Mr. Margulies is a recognized authority on issues of concern to enterprise marketers and publishers, as well as the community of technology developers, service providers and financial sponsors that support their efforts. He sits on the Interactive Advertising Bureau’s Data Council, and his perspectives have been published or cited by nearly all major industry trade publications.