You never hear anyone complain about what uniforms? '79? or 1906? Plenty of people complain about 1979 because they were god awful. 1906? Probably not, mostly because those were worn 108 years ago and everyone who saw them is dead now.

More people complained about the ugly 1983 uniforms than the 1979 era uniforms. I'm not saying the Whitesox should copy the 79 uniforms but I think if they tweaked them in a way how they tweaked the 83 uniforms, then they could look really nice. The 79 uniforms really weren't that bad and I think they get a bad rap due to the shorts.

Man oh man does the marketing department need shaken up. They are just so out of touch with the core fan base. From the reduced organ music, to the lost diamond patch, to the ditched tuxedo pants stripe, and on and on. Boyer tinkers more than Jerry Manual.

And don't tell me that the core fan base doesn't matter cause they'll always be there. A happy and enthused core is actually the best marketing tool you can have because the core will naturally market the franchise to others.

Man oh man does the marketing department need shaken up. They are just so out of touch with the core fan base. From the reduced organ music, to the lost diamond patch, to the ditched tuxedo pants stripe, and on and on. Boyer tinkers more than Jerry Manual.

And don't tell me that the core fan base doesn't matter cause they'll always be there. A happy and enthused core is actually the best marketing tool you can have because the core will naturally market the franchise to others.

Ugh.

Our "core fan base" is toxic. No matter what is done, they will complain. It is long past time to stop trying with them, bring out as many unis as it takes to earn every last cent we need to build a winner. I don't care if the team plays in their underpants, if it sells 1 more ticket, do it.

Man oh man does the marketing department need shaken up. They are just so out of touch with the core fan base. From the reduced organ music, to the lost diamond patch, to the ditched tuxedo pants stripe, and on and on. Boyer tinkers more than Jerry Manual.

And don't tell me that the core fan base doesn't matter cause they'll always be there. A happy and enthused core is actually the best marketing tool you can have because the core will naturally market the franchise to others.

Ugh.

Not a single person in the entire world who actually matters cares about the lost diamond patch or the tuxedo pants stripe. The team doesn't care. The team shouldn't care. It would be a problem if the team DID care about such incredibly minor things.

And Brooks Boyer cannot win with the people here - if he changes things (even the most minor things ever) (and which he must have reasons for, even if people here disagree), people complain (making a few minor changes in a decade is "tinkering more than Jerry Manuel"?). If he doesn't change things, people complain that he's stale.

Basically, no, White Sox marketing probably isn't perfect, but you know what? You (or at least 99% of you, you never know) can't do better. And if you think you can? Get a job doing marketing for a MLB team and prove it.

All this is is an attempt by the White Sox to sell more merchandise, which is fine. That's the reason they went with the batter-man hat instead of what they actually wore in 1983 (though I am curious what they will do about a helmet).

Personally, I wish they went with the 1964 uniforms as an alternate but I suspect the problem with those are that the people who remember those uniforms and would be most likely to buy that merchandise are not the target demographic.

What difference does it make that the Sox have two contrasting color schemes? Why does it matter that a first class organization wouldnt do this? The season cant start any sooner, if only to give people something legitimate to complain about.

Our "core fan base" is toxic. No matter what is done, they will complain. It is long past time to stop trying with them, bring out as many unis as it takes to earn every last cent we need to build a winner. I don't care if the team plays in their underpants, if it sells 1 more ticket, do it.

I'm assuming the White Sox won't announce in advance when they plan to wear these new/old alternate uniforms and caps (in fact the team has said they aren't "Sunday" uniforms), so how will the team derive more revenue through ticket sales by having these alternate uniforms? I suppose someone could tune in to the television or radio broadcast, see or hear that the team is wearing these uniforms and say to themselves, "I have to get down to the ballpark to see this for myself (and will take my friends and family with me to witness it)," but that seems unlikely.

Revenue through merchandising? Ok. But is there any data out there which suggests that increased merchandising revenue derived though the availability of alternate uniforms/caps has significantly helped an organization "build a winner?"

On the other hand, alienating the "toxic core" (a/k/a the people who buy season tickets) doesn't sound like a viable business strategy.

I'm assuming the White Sox won't announce in advance when they plan to wear these new/old alternate uniforms and caps (in fact the team has said they aren't "Sunday" uniforms), so how will the team derive more revenue through ticket sales by having these alternate uniforms? I suppose someone could tune in to the television or radio broadcast, see or hear that the team is wearing these uniforms and say to themselves, "I have to get down to the ballpark to see this for myself (and will take my friends and family with me to witness it)," but that seems unlikely.

Revenue through merchandising? Ok. But is there any data out there which suggests that increased merchandising revenue derived though the availability of alternate uniforms/caps has significantly helped an organization "build a winner?"

On the other hand, alienating the "toxic core" (a/k/a the people who buy season tickets) doesn't sound like a viable business strategy.

It sort of goes both ways - yes, they're probably not going to get additional ticket sales because of 1983 uniforms or the lack of tuxedo stripes or diamond sock patches. But conversely, are they losing ticket revenue? Is there anybody here (or anywhere) who has bought or will buy fewer tickets because you don't like the uniform changes?