THRUUE POINTS BLOG

I was sitting at my desk in Cambridge, Massachusetts, working on a proposal with my colleague, John Devanney, when the first news arrived. A young coworker called from lower Manhattan moments after the first plane hit the first tower. She would be late to the office, she told John, as “debris was falling all over the […]

What the Wright Brothers (and Sister) Teach Us About Innovation and Character Five years ago inside the Library of Congress, I was handed a tiny, black leather-bound diary open to Orville Wright’s thoughts from September 1903. Both he and Wilbur were meticulous documenters as they worked to realize their dream of flight. Holding Orville’s diary prompted […]

THRUUE has long believed that culture is the great differentiator in today’s marketplace. Every product and service is quickly proven to be a commodity, while culture can’t be copied or imported from one group to the next. You can study Zappos, Southwest Airlines, Apple, or others all you want. You can read an endless flow […]

Three short years ago, I left the comfort of a big consulting firm to chase the dream of building my own company. At that time, I had two clients and an incredible business partner: Colonel David Sutherland. His wisdom and guidance grounded my dream in reality and got me through those long first days and […]

Conversations at THRUUE often revolve around growth and innovation challenges, and our frequent discussions of the growing impact investment space are no exception. Social organizations often struggle to realize their potential effectiveness and grow to scale because they have limited resources, but impact investing—as it grows in popularity—presents a potential solution to this problem. Huffington […]

Information and content leaps at us from every direction. This presents a tremendous opportunity, as it makes available the latest thinking from across the world, but it also creates a challenge, as we have to work harder to filter out excess noise from critical insights. Last week, we launched the THRUUE Study Group so we […]

As I write this blog post, I’m sitting halfway across the world at a co-working space in Wellington, New Zealand. My partner’s job means I often have the opportunity to travel, but the work doesn’t stop coming and I take my laptop with me wherever I go. Honesty forces me to admit I was absolute […]

People often ask me: what is the most important aspect of strategy that a CEO should focus on? The answer is more complex than a single aspect. My team and I see strategy in a systematic context with a constant set of tensions that leaders can use to drive to outcomes. We have recently taken […]

In the midst of the holiday season, I am filled with deep gratitude for the work we have delivered to our clients this year. THRUUE is truly blessed to work with so many organizations dedicated to driving social impact at scale. When I think about the role gratitude plays in a company culture, my mind […]

The fall is well upon us. As it speeds along, I’ve been thinking about an innovation strategy that many purpose-driven organizations embrace and my team often promotes: “failing fast” to learn even faster. Innovation requires you to be fearless about trying bold ideas, promoting and questioning orthodoxy, and openly acknowledging the risks inherent in massive “big […]

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