Augmented & Virtual Reality

According to reports, Apple is developing digital glasses. However, if the product appears at all it won’t be until 2018 at the earliest. The glasses would reportedly offer augmented reality experiences. It would also, like Apple Watch, require an iPhone for connectivity. The company is under pressure to produce new hardware products that further diversify its product lineup ...

… With little fanfare, earlier this year Google rolled out a way to embed 360-degree VR media for headsets in search engine optimizable web pages accessible via desktop and mobile. That’s right, immersive VR videos and images for VR headsets can now be optimized for search, accessed directly from Google and experienced on desktops and mobile…

… to action — within the user’s current VR experience, people simply hit the skip button, or they leave. You can’t just put things into a scene. A lot more work needs to be done to get the integration points right. It can be extremely jarring when you’re immersed in another world.’” The report also summarizes a selection of marketing/advertising…

… that will increasingly populate our lives. Chatbots are the most visible form, but this kind of exchange might also include, say, an ongoing interaction with your smart car. Real-time interaction management is “starting to allow companies to transform marketing into an ongoing dialogue,” Hopkins told me, as opposed to marketing’s previous goal of pushing…

… The Pokémon Go craze is a boon for digital marketers, right? Maybe yes, maybe no. That is, a recent survey indicates that the game is generating some sales at businesses, although one marketing data expert contends that the game’s location data is too atypical to be very useful for predictive marketing. Chicago-based Slant Marketing recently…

… estate can become digitally interactive… .” One typical use case, Hertel said, is a digital treasure hunt whose pieces are found in different physical places at the stadium. In such a location-based game, an attendee can get a digital puzzle piece by scanning a virtual loyalty card at the concession stand, scoop up other puzzle pieces at specific GPS…

… a brief rundown of the magical app that has kids, teenagers and adults alike lurking in nearby parks after midnight just to catch a few extra Pokémon. The freemium game uses your phone’s GPS and camera to turn the real world into a digitally augmented world teeming with wild Pokémon. To get started, you’ll need a smartphone and a good pair of walking…

… For all the headlines that Pokémon Go is generating, the massively popular mobile game is merely in an incubation phase. Once the game developer, Niantic, focuses on a monetization strategy, Pokémon Go will really start flexing its muscle — from both a gaming and advertising standpoint. As you’ve certainly heard by now, the app uses augmented…

… From the U.S. Pokemon Go site The past week will go down in marketing history as the point when augmented reality became a real thing. The reason: the sudden craze of Pokémon Go, launched barely a week ago. Based on the entertainment franchise of games, trading cards, and cartoons that began in the 1990s, the new game requires an iOS…

… “Virtual cinema,” now supported in part of Adobe’s Marketing Cloud Adobe’s Marketing Cloud sees the writing on the wall. And the wall, it turns out, is built in virtual reality. The tech giant has announced, for the first time, that it is supporting virtual reality media in its Marketing Cloud, initially in Primetime and Analytics…

… there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. Related Articles VR is coming to the Google Play store this fall with Daydream Liberty Mutual gets millions of views for parallel stories in a 360-degree video ad on Facebook What's The Reality Of Virtual Reality For Small Business? Facebook’s Oculus…

… The 360-degree ad is beginning to catch hold. Yesterday, for instance, LA-based Outlyer Technologies announced a new format — the 360-degree interactive ad with virtual reality option, based on its newly developed technology. And Liberty Mutual Insurance has extended the possibility of more standard 360-degree video through the release…

Outlyer Technologies presents the World's 1st Fully Interactive 360 Rich Media Ads with VR Mode - you've never seen ads like this before! Built from the ground up as a ubiquitous, inclusive ad techn ...

… that will undoubtedly impact email marketing in the years ahead: Mobile is now a primary email marketing channel. Virtual reality is gaining traction with consumers. Smartphones are emerging as a viable delivery vehicle for VR immersion experiences. On the content side of the equation, we’re seeing the development of camera systems that deliver high-quality…

War has driven 30 million children from their homes. These are the stories of three of them.
Note: This is a VR video — a brand new kind of video that gives you a sense of depth in every direction so you feel like you’re actually there.
For the full effect, watch it in a Google Cardboard viewer: https://www.google.