Ubisoft is actively seeking to improve its relationship with the PC gaming community, as seen in comments on MCV that acknowledge the damage the publisher's recent actions have caused in that area, in particular, their recently ended "always on" DRM policy. "Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve out [sic] relationship with the PC community," Ubisoft's worldwide Uplay director Stephanie Perotti told them. "We are always seeking to improve. We took a lot of that feedback on board. With every game on PC we are improving. Far Cry 3 and Assassinís Creed III on PC were very high quality."

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