I still find this rather old campaign we developped for Sony Vaio qiute cool. One ad leads to the next ad
- all of them spread in a row or indiv… Read More

I still find this rather old campaign we developped for Sony Vaio qiute cool. One ad leads to the next ad
- all of them spread in a row or individually located in a magazine. When unfolding different obscure dramas, we could write about product-features in a funny way, and most importantly explaining "connectability" which was the new buzz back then!
The main character in one ad becomes a supporting character in the next ad and so on...
I found a few of examples of the layouts we made at DDB. Read Less

SONY serial-ad campaign

I still find this rather old campaign we developped for Sony Vaio qiute cool. An episode ad-serial...

one ad leads to the next ad - all of them spread in a row or individually located in a magazine. When unfolding different obscure dramas, we could write about product-features in a funny way, and most importantly explaining "connectability", which was the new buzz back then.

The main character in one ad becomes a supporting character in the next ad and so on.