SHOCK TURNAROUND AS McCARTNEY GOES COMMERCIAL Former BEATLE SIR PAUL McCARTNEY has changed his mind about his music being used in commercials - and authorised the use of 20 of his hits in TV adverts. McCartney slammed the use of Beatle song REVOLUTION in a NIKE advertisement several years ago, claiming it "cheapened the song".

But the ex-WINGS frontman has changed his tune, announcing that a sampler of 20 post-Beatle songs, including JET, LIVE AND LET DIE and SILLY LOVE SONGS is to be sent to advertising companies immediately.

Sir Paul explains, "The magic of music is something which unites all people, young, old, artistic and corporate.

"We aim to bring the magic of music to the world while at the same time maintaining the integrity of the music."

I'd personally enjoy hearing his music in commercials... On one note, it'd be nice hearing is stuff on TV while watching it... Can't really get enough Macca, can you?

On a second note, it's great publicity to get people into their music! I've noted countless times that I've gotten into bands or gotten curious and bought an album because of a song i heard in a commercial...

I guaruntee at least one person will ask, "what is that song in that commercial??" in curiousity...

There's certainly some ad music out there. I'm sure he won't have them washing powder ads.Surely he's not doing for the money. Maybe he thinks a few well placed songs on ads with a bit cred will expose a new generation to Wings music.

You're on a roll, Magic Al. Here in the States, its happening all the time. The Clash, The Frickin' Clash of all people are selling cars, so is Led Zeppelin, Aerosmith, and my favorite song of all time "Monkey Man" by the Stones was used for a Victoria's Secret ad. Yinks. All the old rebels are cashing in. The Stones got something like $27 Million for 'Start Me Up' when Bill Gates used it.

People get into music through commercials. Great example of this is "The Weight" by The Band, which is currently featured in a Cingular ad (which totally misuses the song in an excuse to get in played during a driving sequence....again). Anyways I put that song on in the backround at a party today and no less than 4 people said "I love this song, its in the cingular ad" so based on that its a good thing, but its sometimes nice to think you know all this music no one else listens to, and then it sucks to have it revealed to the world in a Toyota ad

I think they are trying to appeal to the children of the 60s and 70s. Let's see, why don't we put a familiar Zeppelin song in the background while a Cadillac is driving around a mountain. Maybe its an association kind of thing. You can make a Cadillac, which has typically been an older man's car, and make it cool because Zeppelin makes it cool.

Yeah, they're totally trying to make that association. I don't care if Paul uses his music in this way. He'd NEVER do it with the Beatles music. Obviously he doesn't hold his solo music as close to his heart as he does his Beatles music. Even he knows how special that was. Anyway, I think MOST people discover this music on their own. There were no bands doing commercial ads when I was a kid that I remember, (except that take off on Marley's One Love) yet everyone I knew got turned on to classic music in one way or another. I don't think commercials are that crucial in getting younger generations into music that is timeless. How do people discover the Beatles, Floyd, or any other band that does NOT allow their music to be played in commercials? They always do discover them though don't they?

BTW, what other bands DO NOT let their music be used in commercials?? I'm having a hard time thinking of any.