Marie Claire goes green, but not that green

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Marie Claire’s ecological makeover will not mean the end to the more wasteful end of the product, according to editor Marie O’Riordan.

Speaking to MediaGuardian, O’Riordan said the magazine would reflect readers’ environmental dilemmas rather than revolutionarise the way it is produced itself. “We’re not going to turn into the Ecologist because that’s not who we are.”