New Mexico Releases Health Exchange RFP

Thu., Jun. 20, 2013

New Mexico on Tuesday started an agency search to guide PR and marketing for its health insurance exchange.

The state, which has a high rate of uninsured citizens, is running its own exchange under the Affordable Health Care Act, but with help from the federal government, dubbed a hybrid model under the new federal law.

New Mexico released an RFP on June 18 for a single agency or team of firms to handle PR, marketing, advertising and educational content for the marketplace. It wants a strategy to reach the 23% of its population without health insurance.