In January 2015 CraterDust was asked to deliver a brand video that would open the official GLOCK, Inc. party at SHOT Show in Las Vegas. With an approved script and storyboards, we flew to Utah to collaborate with our friends The Brute Squad who shot and produced the spot over several days.

The concept aimed to define GLOCK Perfection by highlighting their longstanding heritage of excellence in pistol engineering. This short piece took viewers on a journey showcasing the superbly reliable firearm to reinforce the standards by which all GLOCKs can be measured.