All
the Key Data Points In The Video Sell-Through Business
Now Available in One Concise Edition!

The box-office gets the hype, but the sale of videocassettes
and DVDs to consumers represents the largest component of
consumer spending on movies, having eclipsed its companion
video rental market for the first time in 2001. Consumers
spent $10.3 billion buying in excess of 700 million units last
year.

The
main driver of this exceptional growth is the successful
roll-out of DVD as a replacement technology for the VCR.Pushing into households at an unheard of rate, DVD lays
claim to being the most successful consumer platform since the
birth of the television era in the late 1940s.