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Should You Publish a Second Edition…

by Stephanie Chandler on Nonfiction Authors Association Site:

The phrase “now in its second edition” would sound pretty great next to your nonfiction book title, wouldn’t it?

Traditional publishers might suggest a second edition if the first one sells well or if the content changes regularly. Indie authors can decide for themselves when the time is right to do a second, third, or fourth edition of their books.

I recently published a second edition of my book Subscription Marketing. Just over two years had passed since the first publication, but the Subscription Economy moves quickly. Stuff that seemed fresh in 2015 now looked stale. And my opinions have become stronger as I’ve spoken with people after the first edition.

So I took the plunge and updated the book. Along the way, I picked up a few pointers about doing a second edition. Here are the pros and cons, questions to resolve, and lessons learned from my experience. I hope they help you!