NO SLEIGHT OF HAND, JUST A SLIGHT MAGIC TICKET PRICE HIKE

The Magic will raise ticket prices from an average of
$50 last season to $52 in '98-99, according to Tim Povtak of
the ORLANDO SENTINEL. The increases are the "smallest"
since the team's inception in '89. The cost of $72 floor
seats will remain the same, while $58 seats will go for $60,
$50 seats will go for $51, and $40 seats will run $42.
Upper-level seats were raised by $1. Magic Exec VP Jack
Swope: "It's really just a cost-of-living increase." The
Magic, who lost money last season for the first time, have
an "estimated" 15,000 season-ticket holders, with a waiting
list of 3,500 (ORLANDO SENTINEL, 5/30).
SIXERS: The Sixers announced price increases for next
season that average "about" 10.8%. $12 seats will move to
$13, $21 to $23, $28 to $31, $40 to $44, and $54 to $59
(Phil Jasner, PHILADELPHIA DAILY NEWS, 5/29).