DR. SHETH'S

FOR INDIAN SKIN

2017

YUVA Skin and Hair Clinics

Branding, Packaging and Art Direction

TEAM

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Illustrations: Sajid Wajid Sheikh

Teju Jhaveri

Photography: Cyrus Dalal

IMPACT

"The brand and packaging design just transformed our brand and brought our vision alive. I knew medical luxury was a tough brief, but LOCAL did it with style. People we meet can't stop raving about the branding."

- Dr. Aneesh Sheth, CEO, Dr. Sheth's

THE BRIEF

How to create an authentic Indian medical luxury skincare brand?

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THE solution

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While most Indian skincare brands talked about fairness, we celebrate the Indian complexion and ask you to take care of it properly. We created a visual world that highlighted the brand’s legacy of research into Indian skin wellness.

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MEDICAL LINEAGE

Three generations of top Indian dermatologists worked on this brand.

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The bottles, typography and illustration style pays homage to the yesteryears of visiting doctors in dispensaries where amber coloured bottles would store medicine. And all of this would be mixed with medical equipment lying around.

INDIAN SKIN

Emphasis & pride for Indian skin, regardless of colour.

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The brand photography and colour palette repeatedly emphasises the beauty of various Indian skin tones and textures.

SCIENCE X BOTANICALS

The products contain natural extracts that are medically tested.

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Illustrations on the packaging combine scientific elements with plant extracts that are present in the product.

The Identity

The Packaging

Brand Photography

Social media design

The brand had to have a very strong social media voice creating conversations about Indian skin, its colour and pride.

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Dr. Sheth's Instagram account was carefully art directed to make sure the brand remains consistent on even social media platforms.