Professional Sales News

News - Xactly Wins Revvie for Most Impactful Use of Marketo and CRM

Marketo, the leading provider of cloud-based marketing software, named Xactly the winner in the first annual stand-alone “Revvie” that specifically recognises customers who innovatively combine Marketo and its CRM to increase revenue and revolutionise the way their businesses operate.

“In one word, our combination of Marketo and our CRM gives us MORE – we reach more prospects, we cultivate more engagement with prospects and customers, and we close more deals faster,” said Chris Newton, VP marketing at Xactly.

Xactly, the incentive and compensation management leader, has seen its new user count rise by 93 percent in the successful first half of fiscal year 2013 (February-July 2012). By using the powerful combination of Marketo and CRM, it now also drives more than half of its new business bookings from marketing and has seen a 20 percent increase in marketing-qualified leads during this same period. The company has also improved its sales-closure efficiency by reducing the time from qualified opportunity to closed deal by 19 percent.

“Year after year, we find ourselves blown away by the staggering growth and results our customers achieve,” said Sanjay Dholakia, chief marketing officer at Marketo. “We remain committed to helping our customers get on the fastest, easiest and most powerful path to marketing success and when that happens, we want to celebrate their success. Congratulations to Xactly; we look forward to continuing our partnership as they continue to innovate with Marketo.”