Tourism in Chile has experienced sustained growth over the last few decades. In 2005, tourism grew by 13.6%, generating more than 4.5 billion dollars of which 1.5 billion is attributed to foreign tourists. According to the National Service of Tourism (Sernatur), 2 million people a year visit the country. Most of these visitors come from other countries in the American continent, mainly Argentina; followed by a growing number from the United States, Europe, and Brazil with a growing number of Asians from South Korea and PR China.

The main attractions for tourists are places of natural beauty situated in the extreme zones of the country: San Pedro de Atacama, in the north, is very popular with foreign tourists who arrive to admire the Incaic architecture, the altiplano lakes, and the Valley of the Moon. In Putre, also in the North, there is the Chungará Lake, as well as the Parinacota and the Pomerape volcanoes, with altitudes of 6,348 m and 6,282 m, respectively. Throughout the central Andes there are many ski resorts of international repute, including Portillo, Valle Nevado and Termas de Chillán. The main tourist sites in the south are the coastal area around Tirúa and Cañete with the Isla Mocha and the Nahuelbuta National Park, Chiloé Archipelago and Patagonia, which includes Laguna San Rafael National Park, with its many glaciers, and the Torres del Paine National Park. The central port city of Valparaíso, which is World Heritage with its unique architecture, is also popular. Finally, Easter Island in the Pacific Ocean is one of the main Chilean tourist destinations.

For locals, tourism is concentrated mostly in the summer (December to March), and mainly in the coastal beach towns. Arica, Iquique, Antofagasta, La Serena and Coquimbo are the main summer centres in the north, and Pucón on the shores of Lake Villarrica is the main centre in the south. Because of its proximity to Santiago, the coast of the Valparaíso Region, with its many beach resorts, receives the largest number of tourists. Viña del Mar, Valparaíso's northern affluent neighbor, is popular because of its beaches, casino, and its annual song festival, the most important musical event in Latin America. Pichilemu in the O'Higgins Region is widely known as South America's "best surfing spot," according to Fodor's.
In November 2005, the government launched a campaign under the brand "Chile: All Ways Surprising," intended to promote the country internationally for both business and tourism.