Create a Meal for the Hungry Via Emojis on Instagram in This Charity Campaign

A new campaign from charity No Kid Hungry is appealing to millennials’ love of emojis by letting them be a force for ending childhood hunger in the U.S..

Created by BBH New York, “EmojiMeals” features 10-second videos on Instagram Stories that show an empty plate, asking users to fill it with a range of emojis such as corn, chicken, pears, bacon and cookies. With the addition of each emoji food item to the virtual plate, the amount of the donation increases, and will be put towards food to help feed hungry children.