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OneGoal, an organization created to grow hockey among children, announced Friday that the Senators winger won't attend the Canadian Hockey Summit in Toronto on Aug. 18.

"OneGoal had not received a firm commitment from Mr. Heatley before publicizing his participation and he is not available to attend," the non-profit group said in a release.

"OneGoal hopes to replace Mr. Heatley with another NHL player to provide his testimony to the importance of minor hockey in his personal and professional development."

The disgruntled Heatley has been virtually unreachable since demanding a trade in early June, believed to be sparked by his reduced role under coach Cory Clouston.

He further infuriated fans by refusing to waive his no-movement clause after the Senators had a deal done to send him to the Edmonton Oilers on July 1.

League sources say the San Jose Sharks are the only remaining suitor for the two-time, 50-goal scorer, but indications are the Senators balked at an offer of winger Jonathan Cheechoo, defenceman Christian Erhoff and a first-round pick in 2010.

The summit will be the second major event in just over three weeks Heatley has missed. With the heat turned up in Ottawa, he didn't attend pal Jason Spezza's wedding July 25 at the Notre-Dame Cathedral Basilica.

Heatley soon faces an event he'll almost certainly have to attend - the orientation camp for Team Canada's 2010 Olympic team begins Aug. 24 in Calgary.