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Curious about how you can use analytics to maximize ROI of your mobile outreach? Avinash Kaushik (@Avinash), Digital Marketing Evangelist for Google, led a great webinar earlier this week, discussing how you can engage with mobile audiences and take a mobile-specific approach to tracking your results:

Here’s a few key takeaways nonprofits can use, along with a link he provided that will create a custom mobile report within your own Google Analytics setup.