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Monday, February 20, 2012

77 DESIGNERS,6 CONTINENTS SETS FOR ARISE AFRICA FASHION WEEK 2012

Lagos, Nigeria would be the focus from all parts of the world in the next few weeks.The country would play host to some of the very best talents from the country and many others from far and wide.Last year's edition of the same show was outstanding in many ways, so everyone is already anticipating an extraordinary show in March of 2012. Already an unprecedented numbers of designers have already signalled their commitment to participate. The most anticipated week in Fashion in Nigeria is March 6 till 11, 2012.

Due to the phenomenal response to participate in the much anticipated, ARISE Magazine Fashion Week, which last year hosted 5,000 guests, 51 designers, 81 models, 5 musical acts over three days – ARISE organisers have announced that it will return to Lagos in March 2012, only this time it will feature 77 participants from 6 continents – including designers as far away as India, the Caribbean, USA, Europe and Africa.

The ARISE Magazine Fashion Week – Lagos 2012 fashion extravaganza will run for an extended period of SIX days from Tuesday 6th March to Sunday 11th March 2012 in THREE tents on the grounds of the luxurious 5-Star Federal Palace Hotel, Lagos, Nigeria.

ARISE will invite this year's intake of 77 designers to participate in its fashion extravaganza from Tuesday 6th to Sunday 11th March 2012. The event will end on the night of Sunday 11th March 2012 with the spectacular ARISE Magazine Fashion Awards where each designer will hope to secure a Golden Ticket to showcase their designs at the Mercedes-Benz New York Fashion Week 2012 this September.

Award-winning New York-based producer, Kevin Krier & Associates and celebrated UK-based Inca Productions have been appointed AMFW 2012 show producers.

ARISE Magazine founder Nduka Obaigbena says: “There has been a surge of interest from around the world including major UK and American brands this year, following our successful inaugural event last year, which is why we have decided to give even more designers an opportunity to participate. The world has recognised that Nigeria has much to offer in the way of vibrancy and extraordinary talent in abundance making it the cultural capital of Africa. Once more we are proud to be associated with nurturing new designers from the vast continent – and continuing our support of those who are more well-known in Nigeria and in the Diaspora.”

For further information, media enquiries and participation please contact: amfw@ariselive.com

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