THERMA-TRU PROGRAMS ENHANCE THE SERVICE MODEL FOR BUILDERS, DEALERS AND REMODELERS

Maumee, OHIO, (January 12, 2011) - Therma-Tru Doors, the industry's most preferred entryway door brand, offers benefits beyond access to a full portfolio of products that includes sizes to fit nearly any opening and designs that enhance any architectural style. The company also offers programs that help a builder, installer or dealer run a more marketable business.

Therma-Tru's newest service – the Certified Installation Program – provides comprehensive training and direct-from-the-manufacturer skills to install entryway systems. Therma-Tru is the first and only national door manufacturer to provide a program of this kind.

"Those completing this program have a powerful extra tool in their belts. They are able to demonstrate to potential customers that they've had the best training available and are fully qualified to perform top-notch installations," said Jim Christopherson, director of technical sales and training for Therma-Tru.

Participants complete two days of training and marketing programs led by Therma-Tru door experts. The training also provides hands-on practice with manufacturer-recommended installation and troubleshooting techniques. Participants also have the chance to tour Therma-Tru's premier manufacturing facility.

Upon completion of written and practical exams, participants receive marketing tools to promote themselves as Therma-Tru Certified Installers. This designation helps drive business by building consumer trust, providing added peace of mind in knowing their remodeling contractor has completed the additional training. The program also builds business through free qualified sales leads that are provided to Certified Installers in their area. Each participant also receives a listing as a Certified Installer in Therma-Tru's online dealer locator.

To participate in the program, applicants must meet several enrollment requirements, including two years of installation experience. For more information, email certifiedinstaller@thermatru.com.

The Sales Accelerator is one example of the many ways Therma-Tru embraces technology to better serve its channel partners. The cloud-based program combines a suite of existing tools with one objective: to reduce wasted time, effort and cost. The Electronic Price Guide (EPG) quickly generates price pages, and TTQ, the company's exclusive quote tool, then quickly generates a quote that is presented to the customer. Dealer-to-fabricator orders are completed quickly and easily through TTQ's configuration process.

The fast, user-friendly Sales Accelerator supports dealers through time savings and provides a service edge over the competition – something potential customers are sure to notice and appreciate.

Learn more about these programs at booth #W2954 at this week's International Builders' Show in Orlando.

About Therma-TruTherma-Tru Doors is the nation's leading manufacturer and most preferred brand of fiberglass and steel exterior door systems. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites and transoms, and door components. Therma-Tru, headquartered in Maumee, Ohio, is part of leading consumer brands company Fortune Brands Inc. (NYSE: FO). For more information on Therma-Tru Doors, visit www.thermatru.com or call (800) 537-8827.