United Nations "#NotATarget" by VML New York

Agency

Sector

The United Nations has launched a global campaign for World Humanitarian Day that tells stories of civilians in war and conflict areas.

The brand is using one of the first Facebook Camera Effects, which acts as an interactive teleprompter allowing people worldwide to record and share true stories of people affected by conflict. United Nations Messengers of Peace Charlize Theron and Michael Douglas and UNICEF Goodwill Ambassadors Shakira and Orlando Bloom are among those who will use social media to stand with those civilians.