Especially, high class cars such as Porsche are so popular that some renters have to wait for cancellation.

Companies change their business trip transportation to rental cars from train.

In fact, the increase of rental businesses is bound up with the popularity of Tachinomi- Izakaya.

A specialist of consumers’ behavior explained, “The recent consumers don’t get into things. Drinking till late with bosses and co-workers to get close is out of question. To avoid ‘too much’ and have fun moderately is the tendency of the recent consumers”