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There’s no denying that this is an incredibly stressful period of uncertainty—especially for small business owners. A third of the world is on lockdown and that means a whole ‘new normal’ in our personal and business lives. Here’s how you can use this time wisely to lay the groundwork and prepare for the upturn.

Building an email list can feel like a herculean task when you’re just getting started. This post aims to give you a solid starting point by outlining the proper ways to build an email list. (Also, what you absolutely must not do.)