Internet Marketing Ninjas Blog

[This is part of short series I am doing on explaining the basics. I’ll be linking to other parts of the series from the bottom of each article as they come] No matter where you are in our promotional stage, you need to build yourself a good email list. Here is why: emails go to people. They go directly to their inbox, on their request, and provides them with important…

Philosophy and ideology make an appearance this week in some of the most popular and thought provoking threads. Whether we’re talking about who has rights to content when services are cancelled, best practices that stand the test of time or how Google can improve society, there’s no shortage of big picture questions to consider. Even specific events like Google Helpouts closing and Yandex bucking Android bundling, raise issues of information…

Marketing, especially online, is one niche that is always changing. Every year we have new strategies, new tactics, new platforms to explore and avenues to go down. If you are a marketer, you know the feeling of having to scramble to keep up just after perfecting the latest PR craze. To get a better feel for the more stable and consistent updates in the industry, it is best to turn…

It is hard to believe that anyone isn’t really on board with social media, but a lot of businesses haven’t quite managed to settle of a solid strategy. Small or local businesses in particular tend to create a page, and never come up with a cohesive way to work it to their advantage. Hiring an expert is a worthwhile investment with a lot of return. But not all business owners…

This week’s chatter is full of implications, from Tweets in the SERPS to white lists, bot activity and online privacy. A lot of what is being talked about really only scratches the surface of what one idea or one small change could become. While SEO often forces us to stay in-the-moment, part of the fun of the industry is always looking ahead. For every change or new development that happens…

Brainstorming can be tough. You get distracted easily and everything seems to have already been written! To add to that, requirements to content concepts and titles have become much more complicated. I remember the time when all we had to worry about is a good use of a key phrase to make sure that articles comes up in search results. With the growing importance of social media traffic, we now…

This week we’re covering a little social media, a little paid advertising but it’s mostly a lot of analyzing Google from the business side to the ranking side. The Search Juggernaut is often under public scrutiny for what it’s doing and what it wants from Webmasters. This week our threads are full of different discussions about how they do business and how we use them to do our business. Pick…

The incremental approach to SEO, the approach of making small investment in SEO for proof of concept and scaling on it – is very tempting: it seems low cost and low risk. Also, for companies that are heavily focused on paid advertising, it is common to have a small test budget to run small cheap tests with, so it would seem that on face value that the same logic would…

As a content marketer, you are always going to struggle balancing the planning process with the creative process. This is something that happens to everyone in that medium, whether they are writing technical manuals or novels. We are always looking for tools to make the process a little bit more efficient or simple, or just to help us organize our thoughts a bit more. I am happy to say that…

It is sometimes very challenging to keep up with the break-neck pace at which new technology is being released. I find myself spending a lot trying to wrap my head around all the changes and I try to anticipate how new technology will affect how we market and how we keep a dialogue going with customers. Here are some of the latest innovations that are sure to impact how we…

Big names and big minds with big ideas are the bookends of this week’s round up, while equally substantial digital marketing questions fill out the middle. From waxing nostalgic with Matt Cutts, to playing Nostradamus with Eric Schmidt, or living in the here and now with our daily questions about Facebook, Google and how to keep track of constantly changing rankings. There’s plenty to think about and talk about, so…

I love Tumblr. I don’t have time to maintain my own Tumblr blog but browsing through others’ sites is very inspiring. I don’t know how they ended up nurturing such a creative community but some of Tumblr blogs just leave you wondering “How did they even come up with this idea”? Tumblr is one of the best sources of viral content ideas: For sure… 1. Reasons My Son Is Crying…

This week on the forums, it’s eyes forward to the future in several of the threads. From current trends like mobile usability to how our past may affect the future through the “Right to be Forgotten”. With a proliferation of predictions and musings on what may be to come, January 2015 continues to be a popular time to reflect and forecast what the next step may be for people from…