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Broadcasting on Paper (Paperback, Colour)

Everything You Need to Know to Launch a QR Code Campaign

About the Book

Ever wanted to create you own QR Code campaign but didn’t know where to start? This book will explain everything you need to know about QR Codes including:

• Methods of creating QR Codes that have visual impact
• Best online and desktop tools to create QR Codes and read them too
• All the different “actions” that QR Codes can carry out
• Advantages of using particular QR Codes over other 2D codes
• Simple tips to optimise your QR Codes so they are ultra scannable
• Super quick ways to optimise your mobile landing pages
• Techniques to reveal who is snapping your QR Codes & their locations
• Essential labels to include with your QR Code to increase snaps
• Detailed steps to ensure your campaign is rolled out smoothly

As a bonus, the book contains a chapter full of potential ideas for creating QR Codes in books, magazines, the arts, food, film, going out, and other lifestyle areas.