4 Steps For Protecting Your Website From Google Penalties

The latest article from Search Engine People Blog is titled, “4 Steps For Protecting Your Website From Google Penalties”

Search Engine People Blog writes, “Google can act like the web police. Photo by greenkozi

The changes that Google made over the past year – particularly the Penguin update rolled out in May 2013, and to a lesser extent the introduction of Hummingbird – has confirmed once again that marketers and SEO’s should avoid questionable link-building tactics if they want to rank well. As a site owner, you need to focus on building your site’s link profile using “white hat” practices and strategies that focus on high-quality content creation. Developing unique, valuable content that is good for both users and search engines is a long-term solution that will insulate your website from any future algorithmic updates.

As it stands, there are a few proactive steps you can take to mitigate any risk to your website right away.