“I just thought this was a perfect partnership for my foundation,” Applegate, who last year designed a jewelry line for BCA month, told Gilt. “For the sale, I selected items that I thought really celebrated women and their femininity and their power.”

The sale goes live on Wednesday, Oct. 12 at noon and includes clothes and accessories from Valentino, Badgley Mischka, J. Mendel, Reem Acra, Lauren Merkin and Ella Moss in addition to an exclusive necklace designed by Alex Woo for RAW.

“It’s women who shop and it’s women who are predominantly affected by this disease,” the Up All Night star said. “Being a mom and being on a set all day and only wanting to stay in sweatpants on the weekends, Gilt.com is just the best way to find what you need, it’s quick and it’s easy and user friendly, it’s just so convenient.”

These days, the stylish new mom is all about convenience — and comfort. “My defining element is finding shapes that fit well, and I think I’ve finally found shapes that really work with my body,” she said. “I don’t stray too much into trends and I stick with what I know.” Sound advice! Shop Applegate’s sale from noon ET on Wednesday until midnight ET on Thursday at gilt.com.