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Lifestyle Mirror’s Launch Party in New York

On Monday evening at **Muriel Brandolini’**s exquisite townhouse on East Eightieth Street, one might have mistaken the surroundings for a chic soiree in Milan—so much mellifluous Italian was heard being exchanged gayly between guests at the launch event for Emanuele Della Valle and **Francesco Carrozzini’**s Lifestyle Mirror—a digital endeavor that blends editorial content with the instant gratification of a shopping site.

“I wanted to approach a very commercial shopping site in a very aesthetic way. I think a lot of shopping sites are geared only to fashion or only to shelter,” editor Chelsea Gombes explained in the downstairs den of Brandolini’s home. “I wanted to make almost a Uniqlo online: simple, beautiful imagery that feels democratic; somewhere everyone can shop, where you almost get lost in the dream of shopping.”

Della Valle, in his signature blue-tinted shades, chatted with _Vogue’_s Rickie de Sole while the hostess huddled on a settee in the living room off the foyer with Italian Vogue editor Franca Sozzani. Other guests included Coco Brandolini, Miranda Brooks, Alexia Niedzielski, Elizabeth von Guttman, Giovanna Battaglia, Chiara Clemente, and Anna Dello Russo, in a white feathered coat. Margherita Missoni, who will be the cover girl for next week’s edition of the online magazine, described her shoot for Lifestyle Mirror: “It happened about a month ago at my apartment in Milan. It was all done with my wardrobe pieces, so it was not an editorial; it’s styled as an editorial, but it’s with my own personal pieces. It was fun. It was a really cool group of people.” The same could be said about of the evening’s fete.