AMD chief executive Hector Ruiz said Wednesday that Apple will eventually use its microprocessors alongside those from Intel. Ruiz made the comments during a dinner speech at the Commonwealth Club in San Francisco, according to Bloomberg. "Everybody wants choice," he said, adding that rival Intel's practices have stifled the PC industry's growth. "Knowing Apple, why would they want to be held hostage like everyone else has been?"

Apple chose Intel because "Intel" is brand that is very easy to sell - in despite of massive Intel screwups. Also Intel is able to deliver almost everything within the box, making it somewhat a controlled environment. That also has an effect on the price.

In short Intel is a much better package deal than any other, and I haven't even mentioned Core yet.