Viking Announces New Distributor in the South Central U.S.

GREENWOOD, Miss. (August 28, 2013) – Viking Range, LLC, the originator of commercial-type appliances for the home, announces that effective September 3, 2013, Viking Range, LLC Distribution South Central will become the distributor serving Texas and Oklahoma, which were previously served by Milestone Distributors, Inc. New Mexico, also previously served by Milestone, will now be served by Viking Range, LLC Distribution Northwest - Denver division.

"We are reassigning the distribution of Viking products in the South Central region in order to sharpen our focus on better serving Viking dealers and consumers in this territory," said Brian Waldrop, President, Viking Range, LLC. "We have a strong team in place at Viking Distribution South Central that will continue to strengthen the Viking business and dealer support in Texas and Oklahoma as we move forward. The Denver division of Viking Distribution Northwest is also very eager to work with and support the dealers in New Mexico."

Jamie Bird has been appointed Vice-President of Sales for the Texas and Oklahoma markets and is overseeing this transition. Bird has been a member of the Viking Sales organization for 8 months and brings 31 years of sales experience to the new distributorship. Bird commented, "We look forward to working directly with our dealers throughout Texas and Oklahoma to improve the Viking presence in their showrooms as we prepare to launch many exciting new Viking products in the coming months."

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Viking Range, LLC originated ultra-premium commercial-type appliances for the home, creating a whole new category of home appliances. Committed to innovative product design, unrivaled performance and peerless quality, Viking is headquartered in Greenwood, Mississippi, and is a subsidiary of The Middleby Corporation, a long-time leader in commercial kitchen technology. Viking appliances are recognized globally as the foremost brand in the high-end appliance industry and are sold through a network of premium appliance distributors and dealers worldwide.

For additional product information, to locate a Viking dealer in your area, or to request a quote, please visit www.vikingrange.com. VIKING is a registered trademark of Viking Range, LLC. Viking products are sold under the BRIGADE brand in Canada.