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Saturday, February 13, 2016

So, you’ve come here because you want to own one of the simply incredible new Ford GTs, right? You have the $400,000 needed, so you’re set, right? Not quite.

Ford is going to make potential owners of the of the new super cars apply online. In doing so, they will be asked a series of questions and have to meet certain criteria. I recently was watching a video from SuperSpeedersRob where the owner, Rob Ferretti, talks about wanting to get one, and what you have to do to get one. Basically, there seem to be four points:

You have to sign a legal document that states you will not sell the car for a certain period of time.

You have to prove that you will actually drive the car.

You have to show that you have owned previous Fords in the past.

You have to have a large social media following.

This is very strange, but I kind of like it. I am a huge Ford fan, and I like that Ford is only letting certain people own these cars. However, if you have the money, you should be able to get what you want, and do with it what you want.

Regardless, let’s take a look at these points.

The first one is to help ensure that someone won’t buy one (or more) of the limited 250 cars being produced, and then mark it up for a profit. I get that. Ford wants people to own the car who want the car, not a profit.

The driving part is actually shocking, but I love it. Cars, regardless of price or quality, are built to be driven, and Ford wants the GT driven. I am not sure how they will monitor this, but it’s a pretty bold statement. Especially for people who want to keep the miles off. I’m sure Ford won’t make you drive it 10,000 miles per year, but knowing it will be on the road is pretty amazing.

Brand loyalty is important to every company, so showing that you have owned (I’m assuming high-end) Fords in the past is not a bad thing. It’s a good way to “give back” to loyal customers. Well, loyal customers that happen to have a lot of money.

The social media aspect I do not agree with. My reason is simple: I don’t like showoffs. I get that Ford wants people to see their cars, and what better way than with people posting on social media? However, I am sure there is a very humble rich person out there who meets every other criteria, but doesn’t like to brag and play the “look what I have and you don’t” game. I hope a person like that isn’t out of getting one of these cars simply for that.

“There’s a loyal following to the car,” Raj Nair, Ford’s product chief, said in an interview. “We want to prioritize people who are going to care about the car, keep the car and drive the car.”

While this is a strange concept, it is an interesting one none the less. It is one that I actually like. It will assure these cars, that are built to be driven, will actually be driven! What do you think? Let me know in the comments below!

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