Llorente & Cuenca Grows 12.5% In 2014; Latin America Leads The Way

MADRID—Llorente & Cuenca, the Spanish public relations firm with a burgeoning Latin American network, has reported 2014 fee income of €24.4 million, a 12.5% increase over last year.
Over the past five years since 2009, the firm has increased its fee income by 85%, from €13.1 million to almost €25 million, driven largely by its presence in nine Latin American markets. Llorente & Cuenca’s operations in the region now account for 63% of its total revenues, having grown by 16% last year, compared to 7% growth in its Iberian (Barcelona, Lisbon and Madrid) operations.
Llorente & Cuenca added two new partners in 2014, with the appointment of Pablo Abiad, managing director in Argentina, and Claudio Rodríguez, general manager of the new Chilean office, as new partners. The partners committee now includes 17 senior executives, leading a team of 350 around the world.
The firm also made two acquisitions, opening in Chile in 2014 through the acquisition of CR Comunicaciones and expanding in its headquarters market by acquiring Hermes Consultores de Comunicación, specialized in financial and corporate communication.
New practice areas are focused on European affairs and consumer engagement.