Testing and Segmentation

I used to market chemistry journals to scientists. I know it sounds dull, but it actually taught me a lot. Yes, about chemistry (you’d be amazed at what you can make with shaving cream and food coloring), but...

One of the most popular topics surrounding A/B testing is generating new ideas.It’s one of the most frequent requests we get from our customers. And if you take a look at Google search results, it’s one of the...

If you’re like most marketers, you’ve been there. You have a brilliant idea for your next A/B test. You’re absolutely positive the B version is going to be a smash hit. Your conversion rate will go through the...

“So which test won: A or B?” No matter how long you’ve been running a testing program—or how long your executive has overseen a testing program—it’s easy to be thrown off by this question. Your executive, and the leadership...

To get back to basics, an email marketing campaign is an email, or a series of emails, sent out from a business to clients or prospects. The goals for this type of campaign can include brand awareness...

It’s September, which means it’s time to talk turkey about your email program. Q4 brings the most intense individual shopping period, including single largest online-shopping day (in Cyber Monday), and prolonged shopping season of the year from now...

My local ice cream shop is part of a family-run dairy farm.They started their business in the early 70s, milking cows, processing the milk and packaging it right on their farm. They complimented that core offering with ice...

When it came to driving revenue, customer acquisition used to be considered the silver bullet. And marketing teams, at least in retail, responded as such: they spent 80-90% of their marketing budgets acquiring customers. But that’s changing.Over the...

We’re entering the final stretch of the back to school buying season, and barring Cyber Monday, you’d be hard-pressed to identify a more crucial time of the year for online marketers. eMarketer estimates a 16% increase in digital...

In testing, there are generally two methods for determining winners: tests that only look in the positive direction; and tests that look in both the positive and negative directions. Statisticians refer to these as one-tailed tests and two-tailed...