NBCSports.com to Embed Digital Producer on Site at all SNF Games to Populate SNF All Access, Facebook and Twitter Pages

SNF on Facebook Contest to Send Fan on VIP Trip to Super Bowl XLVI

NEW YORK - September 7, 2011 - NBC Sports is significantly upgrading its use of digital technology and social media for the 2011 Sunday Night Football season with Sunday Night Football All Access; dedicated Sunday Night Football Facebook and Twitter pages; and the fourth season of SNF Extra.

Additionally, in order to populate the "All Access," Facebook and Twitter pages, NBCSports.com will embed a digital producer all season long at Sunday Night Football games.

"This is a comprehensive digital plan for Sunday Night Football that incorporates multiple platforms, social media and fully complements our broadcast coverage," said Rick Cordella, VP and GM, NBC Sports Digital. "Our growing portfolio of digital assets including ProFootballTalk of our SportsTalk franchise has proven to be very popular with NFL fans."

SUNDAY NIGHT FOOTBALL ALL-ACCESS. ALL SEASON LONG: For the second straight season, NBCSports.com is providing a destination for fans dedicated to behind-the-scenes content of Sunday Night Football. SNF All-Access includes exclusive behind-the-scenes photos of the Sunday Night Football production, look-ins on SNF production meetings, Michele Tafoya interviews and conversations with SNF talent.

Visit SNF All-Access at: http://snfallaccess.nbcsports.com/

SNF EXTRA: For the fourth consecutive season, the entire Sunday Night Football schedule is streamed live on NBCSports.com, which comes from NBC Sports' broadcast of Sunday Night Football, plus four additional camera angles and several new interactive features. Sunday Night Football Extra features the broadcast from NBC's Sunday Night Football team: Al Michaels, Cris Collinsworth and Michele Tafoya.

Sunday Night Football Extra employs a full HD-quality player, which includes a draggable picture-in-picture feature for any of the online-only cameras, plus full DVR functionality allowing the user to pause and scroll back-and-forth - even review plays in "slo-mo."

New for the 2011 season, Sunday Night Football Extra will feature online-only sideline updates and tweets from Tafoya, plus behind-the-scenes notes and images thanks to Sunday Night Football All-Access. Users can also share direct links to any play in the game via Twitter and Facebook, and participate in a Twitter Tug of War with fans of the opposing team.

Sunday Night Football Extra includes expert analysis, including fantasy tips from Rotoworld fantasy experts as well as in-game chats and analysis from ProFootballTalk's Mike Florio. Additionally Sunday Night Football Extra employs online-only in-game analysis from the Sunday Night Football and Football Night in America teams.

SNF ON FACEBOOK: Facebook.com/SNFonNBC - The Sunday Night Football Facebook page provides links, photos and videos exclusive to behind-the-scenes at SNF every week. The page aggregates all SNF-related content found within the NBC Sports digital network, including NBCSports.com, SNF Extra, ProFootballTalk.com, and Rotoworld.com.

This season, Sunday Night Football on Facebook is looking for the Ultimate Sunday Night Football fan. Facebook fans of SNF can enter for a chance to win a VIP trip to Super Bowl XLVI by telling why they are the Ultimate Sunday Night Football fan. Each week, 14 winners will be chosen to receive a SNF Prize Pack. During Wild Card Saturday, the weekly winner with the most votes will be announced and awarded a VIP trip and tickets to Super Bowl XLVI. The contest begins on September 8.

SNF ON TWITTER: twitter.com/SNFonNBC - At @SNFonNBC this year, Sunday Night Football sideline reporter Michele Tafoya will tweet from the sideline giving her perspective on injury reports to exclusive real-time game updates. Using tweets, twitpics and twitvids @SNFonNBC, will also continue to provide unique content with SNF talent, production crew and NFL players. It will also alert followers about upcoming interviews and features that will appear on Football Night in America and Sunday Night Football broadcasts.

SOCIAL CHECK-INS: Sunday Night Football is new this season on GetGlue and foursquare. Fans watching Sunday Night Football at home will have the opportunity to win weekly SNF themed stickers and chances at real-world prizes by checking into SNF on GetGlue every Sunday night. Through foursquare, fans can check-in to stadiums and venues around the country and receive tips and tune-in information from SNF as Sunday Night Football rolls into their town.