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Friday, January 3, 2014 0:04
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(Before It\'s News) pstronga href\"http://www.outdooroutletco.com\"northfaceastrong January 3, 2014: The North Face Jackets are the new trends for the winters. These jackets are available in a wide variety of designs and are made of high quality materials that ensure warmth and comfort to the wearer. All men who want to grab these jackets at cheap prices can now take advantage of Save USD’s North Face Jackets Clearance Sale and can purchase these jackets at a far lower price than their original prices. All jackets are available at discount prices and one can save several dollars while purchasing a highly stylish North Face Jacket on the web store of Save USD. p
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p For Media Enquiry
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Why Tiffany & Co. Was Ordered To Pay Almost Half A Billion Dollars To The Swatch Group
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(Credit: Tiffany & Co.)p
pstronga href\"http://www.outlettiffanyco.com\"tiffanyastrong On December 21st, a Dutch arbitration panel ordered Tiffany & Co Tiffany & Co . to pay almost $450 million dollars (402 million Swiss Francs) in damages to the Swatch Group Swatch Group . The hefty award is what appears to be the final result and verdict of the arbitrators in the ongoing legal battle between the two luxury power houses that had begun back in 2011. While major news sources everywhere are covering the rather shocking damages award based on what was a very bitter battle, few people seem to understand exactly what happened, and what the dispute between Tiffany & Co and the Swatch Group was all about.p
pstronga href\"http://www.outlettiffanyco.com\"tiffany jewelryastrong Allow me to state that I was not privy to the private proceedings, but I have been following the relationship since it began in 2007. As a member of the watch industry press, I feel the need to decipher a series of events that I have been hearing about for over five years now, that led to this decision. The Tiffany & Co. and Swatch Group relationship was set to be among the most important of the last decade in the watch industry. Even the two parties felt that it should have been so, as the original agreement they made was set to last for an extremely long contract term of 20 years.p
pstronga href\"http://www.outlettiffanyco.com\"tiffany ringsastrong It all started with the desire to grow a business. Tiffany & Co., a major luxury and jewelry retailer around the world, was getting about 9% of its business from the sale of watches. It sold a handful of brands in its stores including Rolex and Patek Philippe, as well as its own house-labeled watches. In fact, for a period in the 1990s and early 2000s, Tiffany & Co. timepieces were very nice and highly desirable – a rarity among timepieces labeled for a retailer. p
pstronga href\"http://www.outlettiffanyco.com\"tiffany outlet storeastrong At some point, Tiffany & Co. likely felt that it wanted to outsource its production and handling of its name-branded watches. This was probably due to a number of very legitimate reasons. First of all, producing timepieces is very complex, and the after-sales service (repairing, etc…) is just as complex. Tiffany & Co. had a good track record so far, but if it was going to increase business in the watch arena it needed a solid partner that knew watches. Given the Swatch Group’s huge standing in the watch industry, producing timepieces from the mainstream Swatch brand up to high-end prestige brands such as Breguet and Blancpain, Swatch had everything from production to distribution under its belt. Tiffany & Co. could more-or-less sit back and let someone very well-qualified take over that arm of the business. More recently, Tiffany & Co.’s watch business was down to about 1% of its overall sales.p
(Credit: Tiffany & Co.)p
pstronga href\"http://www.outlettiffanyco.com\"cheap tiffany and co jewelryastrong Tiffany & Co. had something the Swatch Group really wanted – expertise when it came to selling precious stones. The Swatch Group had no well-performing jewelry watch brand and they likely saw Tiffany & Co. as their way into that business. It made perfect sense. To enter the jewelry watch industry in a serious way, why not work with one of the world’s most important makers of engagement rings and other fine jewelry?p
pstronga href\"http://www.outlettiffanyco.com\"tiffany and coastrong From what I can recall, that relationship between Tiffany & Co. and the Swatch Group was rather straightforward in theory. Tiffany & Co. would display and market the watches, and the Swatch Group would design, produce, service, and distribute the watches. One of the novel elements of the deal, was that for the first time ever, Tiffany & Co. watches would be carried by non-Tiffany & Co. stores. That meant Swatch Group-owned stores such as “Tourbillon” and independent retailers all over the world would have a chance to carry the new Tiffany & Co. watch collection.p
pThe setup was ideal, as it attempted to utilize the strengths of both companies. In 2007 it honestly made perfect sense and almost everyone in the industry was hopeful. Swatch Group CEO Nick Hayek even said that Tiffany & Co. would become one of the most important watchmakers in the world. A new watch brand was formed from the alliance, “Tiffany & Co. Watches,” and the CEO of the new brand was Nayla Hayek, one of the three children of the late Nicolas Hayek, senior. The Hayek family currently runs the Swatch Group. So, it was clearly a brand they were taking seriously.p
pIn 2009, things began to fall apart from the perspective of people viewing the watch industry. It was Baselworld 2009 when the Swatch Group debuted the first “new” Tiffany & Co. Watches collection. I was there to see the fresh collection from what was a supposed major star of the industry, and quickly realized that something had gone amiss. I summarized my feelings about the 2009 Tiffany & Co. Watches collection here . In short, the watches were not suitable for the Tiffany & Co. brand.p
pAllow me to be diplomatic, because both the Swatch Group and Tiffany & Co. probably still feel pretty bad. Well, Tiffany & Co. feels a lot worse right now to be fair. Seeing the new collaborated Tiffany & Co. watches I had immediately realized what had happened. Tiffany & Co. did not have much of a hand in the design of the watches, and the Swatch Group decided on a market position for Tiffany & Co. watches slotted somewhere between the rest of their brands.p
pThe way Swatch Group operates is a bit like a car maker with a lot of brands. Think General Motors before half of their brands disappeared. Each of the brands is supposed to have a marketing position, specific customer demographic, price point, etc… The stratification of the Swatch Group brands is designed logically so that there isn’t too much overlap and so that brands don’t heavily compete with one another. So, logically, Tiffany & Co. Watches were designed to fit into a segment.p
pWhat that translates into, is that Tiffany & Co. Watches were not as elegant and classy as they should have been. I am not saying that the Swatch Group was wrong. I don’t know that. They spent millions of dollars on planning the designs and the brand. No doubt there was a method to their actions and the design of the watches which involves elements I can’t even consider. What I am saying is that the Swatch Group did not produce the watches Tiffany & Co. envisioned for itself, and they were not similar enough to the previous generation of Tiffany & Co. watches that existed before the Swatch Group relationship.p
(Credit: Tiffany & Co.)p
pA year later in 2010 things didn’t get that much better. Over on aBlogtoWatch I discussed my less than excited thoughts on the latest collection of Tiffany & Co. pieces I saw at Baselworld and things didn’t get much better. As a long time fan (and owner) of Tiffany & Co. watches, I really wanted the new collection to meet my own expectations. Tiffany & Co. seemed to be entirely absent from the design part of the equation, and the Swatch Group had its own plans for the brand.p
pIn fact the “strategic alliance” between Tiffany & Co. and the Swatch Group more-or-less called for this. Tiffany & Co. more-or-less licensed the rights to their name and left most of the business to the Swatch Group. By 2010 things started to go bad and by 2011 legal action ensued when the Swatch Group filed suit against Tiffany & Co. and Tiffany & Co. counter-sued. Each claiming a range of contractual breaches.p
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Forbes writers have the ability to call out member comments they find particularly interesting. Called-out comments are highlighted across the Forbes network. You\'ll be notified if your comment is called out.
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Jakub Mleczko
3 weeks ago
pAmazing that Forbes would print something based unabashedly on pure conjecture, written at a fourth grade writing level.p
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Ariel Adams , Contributor
2 weeks ago
pWow thanks. And to think I only ever made it to the 3rd grade.p
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Steffany Lei
3 weeks ago
pCostly creative differences.p
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LucyKatze
3 weeks ago
pDid Swatch not bring a prototype or drawings to Tiffany before production started?I have a hard time believing that Tiffany agreed to supply their brand name to a product sight unseen.p
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