21 August 2014 -Vodafone today published its second annual 'M2M Adoption Barometer', a global survey of the machine-to-machine (M2M) market, which finds that companies in Asia Pacific were among the leaders in M2M adoption globally.

In 2014, 27% of Asia Middle East and Asia Pacific (AMAP) based companies on average have adopted M2M solutions -- a 15 point increase over 2013. Average adoption rates were 21% in Europe and 17% in the Americas. Other report highlights include:

Surging global demand as M2M adoption increases by more than 80% in the past year

AMAP powers ahead of US and Europe in M2M take-up

Region expected to lead global adoption rates over the next two years

More than a fifth of global companies have implemented M2M, expected to be 55% in 2016

Consumer electronics is recognised as fastest growing sector, along with automotive

M2M, which connects previously isolated machines or devices to the internet to make the 'Internet of Things' possible, is now a mainstream solution as 22% of organisations on average globally have adopted M2M, an impressive increase of over 80% on last year; the survey findings suggest.

The survey, carried out by Circle Research, captured the views of more than 600 executives-- 38% of whom were from the AMAP region -- involved in setting M2M strategy in seven key industries across 14 countries, making it one of the leading global surveys of M2M implementation.

The 2013 Vodafone M2M Adoption Barometer report had predicted that the US will be overtaken by the AMAP region as the geography with the widest adoption of M2M. The 2014 survey now predicts that the AMAP region will continue to lead the rest of the world over the next couple of years -- with adoption expected to hit 48% on average across companies based in this region in 2015. This year's report also suggests that by 2016 the gap will be negligible with all regions close to 55% average for adoption.

Globally three sectors have emerged as front runners in M2M with nearly 30% adoption rates: automotive, consumer electronics, and energy and utilities. Vodafone's report shows that the consumer electronics sector is at the forefront of a shift from the warehouse to the living room. Automotive is the most mature of the sectors where M2M is now seen as an enabler for additional services such as remote maintenance and infotainment. M2M adoption in energy and utilities is also growing rapidly as 'smart' home and office services such as intelligent heating and connected security gain popularity.

While more firms are seeing a return on investment from M2M than last year -- 46% of respondents cited a 'significant increase' compared with 36% in 2013 -- there are still some barriers to adoption, including managing security concerns and the challenges of global deployment.

Director of Machine-to-Machine in Asia Pacific, Vodafone, Niklas Ekarv said: "This year's report findings leaves no doubt that momentum is accelerating as companies inAsia Pacific begin to realise the commercial potential of the Internet of Things. Machina Research expects M2M connections inAsia to grow at a CAGR of 20% till 2023*. This technology is transforming whole industries acrossAsia as companies find new ways to operate and engage with their customers.Greater China is expected to dominate Asian M2M revenues as per Machina Research; followed byJapan, India, Korea and Australia. Vodafone has invested in capabilities acrossAsia Pacific to become the provider of choice for M2M solutions."

Principal Analyst at Machina Research, Alex Chau, said, "We estimate that the market inAsia Pacific is expected to grow to over 9.4 billion connections by 2023 and is expected to be worth overUS$679 billion in revenues -- a 4x multiplier increase over 2013. Vodafone's M2M Barometer report indicates just how fast M2M is being adopted. M2M technologies are being used more and more to drive efficiency and add new features, giving companies a competitive edge. It is also starting to facilitate new ways of working, fundamentally changing how organisations do business and how they serve their customers."

About Vodafone Machine-to-Machine (M2M)
Vodafone Machine-to-Machine (M2M) connects previously isolated machines or devices to the internet, delivering new functionality and enhanced services without the need for human intervention. Supported by more than 250 dedicated employees, Vodafone's global M2M platform makes it easy for global businesses to manage centrally M2M deployments across multiple territories, with greater control and at a lower cost than previously possible. In 2014 Vodafone was named global M2M leader by Machina Research, for the third year in a row. For more information, please visit: https://m2m.vodafone.com/home/.

About Vodafone
Vodafone is one of the world's largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 27 countries, partners with mobile networks in 48 more, and fixed broadband operations in 17 markets. As of31 March 2014, Vodafone had 434 million mobile customers and 9 million fixed broadband customers. For more information, please visit: www.vodafone.com.