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Beacon Radiator Emblem

Beacon Radiator Emblem

Description

This radiator emblem belonged to an Ace model automobile that was manufactured by the Continental Automobile Company of Grand Rapids, Michigan during 1933 and 1934. The Continental Motors Corporation manufactured a variety of engines for numerous automobile manufacturers during the early 20th century. In 1932 Continental Motors took over the De Vaux-Hall Company and produced the Continental-De Vaux brand automobile. In 1933 the Continental Automobile Company began to produce their own vehicles. Three models were produced at three different price points, the budget ($395) Beacon, the mid-range ($510) Flyer, and the high-end ($816) Ace. The curved emblem has a blue background and reads “BEACON” in silver lettering.

Radiator emblems are small, colorful metal plates bearing an automobile manufacturer's name or logo that attached to the radiators grilles of early automobiles. Varying in shape and size, the emblems served as a small branding device, sometimes indicating the type of engine, place of manufacturing, or using an iconic image or catchy slogan to advertise their cars make and model. This emblem is part of the collection that was donated by Hubert G. Larson in 1964.