I've no more time for the Wannamaker quote - it's enough to say that the marketing industry now know's when marketing-works!
This blog will highlight the best detective work which shows when marketing works and when it doesn’t.
Please e-mail me with comments as well as articles which you would like posting.

Monday, October 15, 2007

Analysts are looking even more valuable

"Creative comes out on top with analytics close behind when the room was asked In the future, which agency will be worth most to marketing?

Creative agency - 33%

Marketing analytics consultant - 30%

Media agency - 20%

Direct/CRM agency - 17%

"

I'm not sure of the reason for the question, the science or even the audience but it's an interesting bit of thinking. Where does this put the creative analyst? Maybe the guys who have been valuing Mobile media, Enron stock and Facebook bids are more valuable that we thought.