“What began as a collection for dogs with toys, apparel and accessories, as well as home items like bowls, toy bins and beds, has expanded into a comprehensive assortment, including natural at-home pet grooming items, products for caps and capsule collections that are seasonally relevant like our forthcoming Varsity collection, due in stores next month for fall,” says Eran Cohen, chief customer experience officer, PetSmart. “We recreated our top-selling ED dog ideas–like bandana collars, toy bins and beds–to appeal specifically to cats and their pet parents. These products represent Ellen’s distinct design aesthetic in a way even the most discerning cats and their pet parents will love.”

The ED Ellen DeGeneres pet lifestyle collection is exclusively available at PetSmart locations across North America as well as online at PetSmart.com and PetSmart.ca.