In order to monetize the growing volume of mobile video traffic and increase average revenue per user (ARPU), mobile operators need a high-efficiency broadband MRF specifically designed to support compelling, differentiated and personalized real-time audio and video services. By leveraging Radisys’ MPX-12000, TEMs avoid the complicated, time-consuming and expensive task of building broadband MRFs from scratch to meet operators’ needs. However, for operators to deploy a working solution, TEMs also need to provide a Session Initiation Protocol (SIP)-based client application, available on a variety of mobile devices, to interwork with the Radisys MRF in an IP Multimedia Subsystem (IMS) solution architecture.

To help TEMs provide the best end-user experience, Radisys has collaborated with CounterPath to develop integrated mobile video service solutions built on SIP and open standards, to be delivered using the Radisys MPX-12000. The combined solution from Radisys and CounterPath is compliant with IMS standards and offers multi-platform support, enabling TEMs to quickly demonstrate services that ensure maximum addressable market and revenue growth potential for mobile operators.

“Our new Radisys MPX-12000 will provide the scalability and economics to offer profitable mobile video value-added services (VAS) in an IMS architecture, but consumption of these services requires an easy and efficient user interface on the mobile device,” said Manish Singh, CTO, Radisys. “CounterPath’s Bria softphone applications provide a compelling user experience, using the same IMS-based signaling and media interfaces supported by the Radisys MPX-12000. The Bria applications’ ability to deliver a ubiquitous user experience on a variety of mobile devices provides Radisys’ customers a complete end-to-end mobile video service delivery infrastructure.”

The Bria softphone application enables an intuitive and appealing interface that allows users to adopt and consume mobile video VAS, accelerating operators’ revenue generation from mobile services. Today’s mobile video services are often constrained by proprietary solutions that only work on a subset of devices, but the CounterPath Bria interface is specifically designed to support multiple mobile client environments, broadening the appeal of a service offering to a much larger market. CounterPath’s Bria softphone works on multiple mobile platforms including PC, Mac, iPad, iPhone and Android.

“CounterPath’s Bria softphone application offers mobile operators a consistent end-user interface for the consumption of mobile video services on many of the industry’s standard platforms and devices,” said Todd Carothers, SVP of Marketing and Products at CounterPath. “The synergistic combination of Bria with the Radisys MPX-12000 provides a compelling video services solution offering for mobile operators. We are pleased with the complementary capabilities that our two companies offer together in providing mobile operators an attractive value proposition for monetizing VoIP and mobile video VAS in 3G and emerging 4G/LTE mobile networks.”

About the MPX-12000

Radisys’ MPX-12000 is an MRF for delivering and generating mobile video services in an IMS architecture that complements existing Radisys IP media server solutions and provides operators with significant capacity increases to meet the anticipated data traffic growth. By leveraging the power and open platform benefits of the Radisys T40, an ATCA-based 40G platform, the MPX-12000 supports carrier-class capacities and capabilities for mobile multimedia VAS and conferencing applications, mobile broadband video, mobile high-definition (HD) audio and scalable IP-to-IP transcoding.

See the Demonstration at CTIA

Radisys will be showcasing the new MPX-12000 at CTIA Wireless 2012, May 8-10, at booth #5525 and will be hosting meetings throughout the show. Radisys will be demonstrating a working integration of the CounterPath Bria 3 softphone on a Laptop PC, iPhone, iPad, and Android device with a Radisys video MRF. Mobile video services to be demonstrated include Multimedia Ring Back Tones (MRBT), Interactive Voice and Video Response (IVVR), Voice-Activated Switching (VAS) conferencing and Continuous Presence (CP) conferencing. Contact Radisys at info@radisys.com for more information or to schedule a meeting with the company’s mobile network experts onsite at the event.

Product Availability

Radisys’ MPX-12000 will be available in Q2 of 2012. To place an order or to receive more information, call +1 800-950-0044 or +1 503-615-1100.

Additional Resources

Whitepaper: MRF Media Processing in 4G/LTE Networks

MPX-12000 data sheet

Video: Trends and Challenges in Delivering Real-time Mobile Video

Video: Introduction to MPX-12000

About CounterPath

CounterPath’s SIP-based VoIP softphones are changing the face of telecommunications. An industry and user favorite, Bria softphones for desktop and mobile devices, together with the company’s server applications and Fixed Mobile Convergence (FMC) solutions, enable service providers, OEMs and enterprises large and small around the globe to offer a seamless and unified communications experience across both fixed and mobile networks. Standards-based, cost-effective and reliable, CounterPath’s award-winning solutions power the voice and video calling, messaging, and presence offerings of customers such as Alcatel-Lucent, AT&T, Verizon, BT, Mobilkom Austria, Rogers, Avaya, BroadSoft, Cisco Systems, GENBAND, Metaswitch Networks, Mitel and NEC. For more information, visit www.counterpath.com.

About Radisys

Radisys (NASDAQ: RSYS) is a leading provider of embedded wireless infrastructure solutions for telecom, aerospace, defense and public safety applications. Radisys’ market-leading ATCA, IP Media Server and COM Express platforms coupled with world-renowned Trillium software, services and market expertise enable customers to bring high-value products and services to market faster with lower investment and risk. Radisys solutions are used in a wide variety of 3G & 4G / LTE mobile network applications including: Radio Access Networks (RAN) solutions from femtocells to picocells and macrocells, wireless core network applications, Deep Packet Inspection (DPI) and policy management; conferencing and media services including voice, video and data, as well as customized mobile network applications that support the aerospace, defense and public safety markets.