About This Campaign

Cycling is fun, (almost) free, easy and it's good for you: people who ride to work are far less likely to suffer from cancer or heart disease and if more people get around by bike our air will be cleaner, saving lives and making our towns and cities greener and more liveable.

The theme is #7DaysofCycling - we'll be inviting all Love to Ride members to try and ride seven times during Bike Week and we'll be sharing different cycling experiences using the hashtag and our new Stories feature to celebrate:

Enjoying the social side of cycling

Cycling to school and engaging children in cycling

The mental health benefits of cycling

Businesses boosting their cycle-friendliness

Favourite three-miles - best short routes by bike

Getting fit and healthy through cycling

Travelling from A-B by bike

There are no rules on what counts as one of your seven - from riding to work to cycling to the shops; from giving your bike a spring clean to joining a cycle club - all you need to do is share a photo, video or story about your experience on Love to Ride or via social media on Facebook, Instagram or Twitter, using the #7DaysofCycling hashtag.