Amanda Batty: The ROI of Mt. Bike Racing vs Giving Shit Away

“I took risks because progression requires risk and because risk is the price of admission to the only game I ever cared about: improvement.” –

Amanda Batty

Amanda is a former professional mountain bike racer, Bike giver awayer, firestarter, former pastry chef, current industry troublemaker and forever interested in good business.

Today we’re going to talk about ego and what fills that ego. For some, it’s mountain bike racing, and for Amanda, it was. for a while, until it wasn’t. And then one day, she decided she wanted to be the “bike Oprah” and she tweeted about that, and became integral to a huge bike giveaway. We discussed how one can use giving to fill a hole, perhaps the hole created by leaving racing.

We also might talk about getting kids on bikes and active at a young age, baking with rage and emotional eating. Lots and lots of fun stuff.

Resources mentioned:

Where to Find Amanda

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About Lisa Gerber

Lisa Gerber advises CEOs and senior level management on how to effectively use the power of storytelling and communication to influence action and bring ideas to life. She guides companies through the digital maze of constantly changing tools to build discovery, loyalty, and ultimately help them achieve their own big leaps. If you like what you read, contact us for more or to subscribe.