Augmented Reality – on the Cusp of Reality

Who should read it?

CIOs and CXOs who want to be ready for the impact and disruptions that immersive reality technology is going to usher in for many businesses.

QuickRead

Immersive technologies like augmented reality (AR) seem to be penetrating far and deep as per some predictions of growth and industry usage presented here in the paper. The emergence of photorealism, new frameworks, and algorithms has been observed here with the use of some apt numbers, industry’s moves, and examples.

Takeaways

• AR growth projections explained in terms of users, apps, and content creators. • Core enabling technologies and their significance for AR’s growth. • The rise of photorealism in AR applications and content. • A look at the changing form and impact of AR in the realm of smartphones. • New frameworks arriving in the industry and enhancements in precision, software, and hardware. • The various areas where the impact of advanced AR will be felt, such as gaming, social networking, app stores, and home apps. • Factors that developers and enterprises need to be wary of as they enter the next phase of AR.

Toolbox Perspective

The last two years have presented enough red flags and fiascos around the safety and privacy that AR is struggling with. The industry has to tackle them on both, the innovation as well as the regulation side. The paper ends with a quick mention of the disruption that headset category can or cannot make for the smartphone market in AR.

Here, it is worth noting that worldwide shipments of AR and virtual reality (VR) headsets went through a dip of 30.5% year over year, totaling 1.2 million units in the first quarter of 2018. Unbundling from smartphones seems to affect the headset sales. The next phase of growth would depend if headsets can overcome the issues around limited functionality, content, and cost.

Read the whitepaper by Deloitte for more forecasts on augmented reality.

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