All it takes is ONE great Idea! Just one folks, JUST ONE.

“It all started when three Boulder, Colorado based founders decided to develop and market an innovative type of footware called Crocs™ shoes

Originally intended as a boating/outdoor shoe because of its slip-resistant, non-marking sole. By 2003 Crocs had become a bona-fide phenomenon, universally accepted as an all purpose shoe for comfort and fashion.

“Three pals from Boulder, Colo., go sailing in the Caribbean, where a foam clog one had bought in Canada inspires them to build a business around it. Despite a lack of VC funding and the derision of foot fashionistas, the multicolored Crocs – with their Swiss-cheese perforations, cushy orthotic beds, and odor-preventing material – become a global smash.

Celebrities adopt them. Young people adore them. The company goes from $1 million in revenue in 2003 to a projected $322 million this year. Crocs Inc.’s IPO in February was the richest in footwear history, and the company has a market cap of more than $1 billion.

But there’s more than luck to Crocs’s astonishing success. Its founders – and especially the CEO they brought in two years ago, former Flextronics executive Ron Snyder – made some shrewd and instructive business moves that proved crucial. ”