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Abstract

The purpose of this chapter is to identify green supply chain practices and study their impact on firm performance. In this study, the authors have adopted a two-pronged strategy. First, they reviewed extant literature published in academic journals and reports published by reputed agencies. They identified key variables through literature review and developed an instrument to measure the impact of GSCM practices on firm performance. The authors pretested this instrument using five experts drawn from industry having expertise in GSCM implementation and two academicians who have published their articles in reputed journals in the field of GSCM and sustainable manufacturing practice. After finalizing the instrument, the study then randomly targeted 175 companies from CII Institute of Manufacturing database and obtained response from 54 which represent 30.85% response rate. The authors also performed non-response bias test to ensure that non-response bias is not a major issue. They further performed PLSR analysis to test our hypotheses. The results of the study are very encouraging and provide further motivation to explore other constructs which are important for successful implementation of GSCM practices.

1. Introduction

The paradigm shift of policies towards green economy is forcing the companies to consider the green initiatives seriously. There is a need for the companies especially manufacturing companies to take a proactive approach rather than reactive approach in this aspect. According to UNEP (2011) report, global manufacturing industry consumes 35% of the total electricity consumed worldwide and responsible for 20% of the world’s Co2 emissions, which is detrimental to lives on the earth. While the above arguments indicate, that this the high time for empirical research on green manufacturing and implementation of green manufacturing framework, especially for countries like India which is becoming one of the global manufacturing hubs next to China. Before we delve into “green manufacturing” discussion, it is important to understand the evolution of green manufacturing.