Racing is so about so much more than the start and finish. Here are our top things to do and see over a weekend racing IRONMAN 70.3 Staffordshire.

by Matthew Elmore

Senegal, Angola, Lithuania and Iran—triathletes arrived from a host of worldwide destinations for this year's edition of IRONMAN 70.3 Staffordshire. But for even the Brits on the start line, the area remains a hugely underrated land of historic castles, rugged peaks and some of the nation’s best outdoor activities. And a lot of pottery.

From the highest village in Britain to the National Brewery Museum and the best place to savour a post-race curry, read on for how you can maximize your racing week in this West Midlands town. We've researched the best restaurants, where to see stunning scenery, and how to keep the kids entertained.

With the kids

1. Alton Towers Resort

Alton, Stoke-on-Trent

With over 50 rides and attractions, the Alton Towers Resort has long been one of Britain’s most popular theme parks. As well as the white-knuckle rides, there’s plenty of live entertainment, with Postman Pat and In the Night Garden both in the mix.

Scenic Staffordshire

13. The Peak District

With quaint villages, rugged peaks and peaceful canals, the Peak District is one of the most captivating areas in the UK. The southern area of the National Park straddles Northern Staffordshire, with highlights including the gritstone ridge of The Roaches, the secluded Churnet Valley, and the limestone crags of Manifold Valley.

14. Flash

Staffordshire is home to the highest village in Britain, with Flash standing at 463m above sea level.

15. The Waterways Network

Staffordshire is at the heart of the inland waterways network with more miles of canals than any other Shire county. Plenty of boatyards offer boat hire.

16. Cannock Chase

Cannock Chase has long been designated an Area of Outstanding Natural Beauty (AONB) for its wildlife, landscape and history. It’s also a beautiful spot for mountain biking and trail runs.