Category Archives: Google

Google evaluates websites based on their 200+ ranking factors. These ranking factors are part of Google’s famous algorithm. This algorithm dictates which websites are ranked on top and well which do not. The ranking factors are more or not public knowledge. The information has been plenty publicized by Google experts, marketing agencies, and professionals. The…

This Tuesday, April 21, Google is initiating their latest algorithm update to their search engines that will change the order in which websites are ranked, when users search for something from their phones or tablets. The new algorithm change to Google’s search engine will start favoring mobile-friendly (Responsive Design Websites) over older websites that have…

Is your business website designed and developed in HTML5 and CSS3? Why? Responsive Design websites are created in HTML5, which makes them mobile-friendly and properly accessible through mobile devices such as tablets and smart phones. Why is this important now? Google has announced a major algorithm change that will force most business owners to convert…

Google is now enforcing its new inventory submission formatting for Google Shopping. The requirements for the data may affect retailers and businesses with their presence on Google search, potentially not listing your products at all. In the beginning of this year, Google updated its “Google Shopping Feed Specifications”. There have been several changes to the…

A tool that is often overlooked by companies is Google Webmaster Central. This Google tool is critical to understanding the details of a website, but it also has key functions to increase website traffic. Any website and really for any industry should have Google’s Webmaster Central tool installed and setup properly. It can quickly give…

Many have heard Google change terms in regards to their search engine such as Panda and Penguin, but what about the Hummingbird change? Google updated last year in 2013 their search algorithm, the formula and system it uses to sort through all the information. It’s called “Hummingbird” named by Google and it is responsible for…

Topping the all-powerful Google search engine results pages is the goal of most online businesses. Whether a company offers lawn or spa services or automotive or skin care products, ranking on the first page of relevant Google queries increases its visibility. It is much more difficult to get notices on Google these days and strategies…

It is no secret that major brands have an advantage on Google search results lists. In February 2009, Google released a Vince update, changing the practice of search engine optimization. To get their skin care SEO programs on the right track, skin care marketers should understand Vince because this update is far more than it…