UX ProcessUsing much of the UX feedback from previous interviews and tests we learned what were the most significant points to explain and the pitfalls around each. Drafts of the video were iterated based on feedback end users.

UI strategyApart from the information requirements introductory web videos have a number of unique challenges: Interest in the subject is unusually low so the first couple of seconds are critical to draw the viewer in; they may not have functioning sound or want it; the information/interest needs to stay high, any pause will lose viewers.