Anheuser-Busch Promotes Dogs,
Frogs and Moderate Drinking

How is it that beer has such a feel-good image for many Americans, while other "sin products" like tobacco and liquor are more widely condemned? One explanation begins with the dromedary and the dog.

In 1987, RJR Nabisco Inc. rolled out Joe Camel in billboard and magazine ads nationwide. The character became a lightning rod for antitobacco critics, who complained frequently and loudly that the company used him to target...