Bankrate.com seeks optimization editor

Bankrate.com, one of the most authoritative publications in the personal finance industry, is looking for a sharp, innovative editor to ensure our content is packaged and promoted so it can succeed on all distribution channels, including on-site, social media and search engines.

Ideal candidates will have experience programming web content, editing content for consumers and innovating shareable project. Social media experience is necessary, as is familiarity with writing for search optimization.

The Optimization Editor will be charged with managing the publication schedule, optimizing new and existing headlines, content and graphics, conceptualizing and executing online stories about personal finance from a consumer standpoint, and ensuring traffic demands are met across departments. The editor is expected to utilize current media trends to up the Bankrate editorial game – assigning new content, promoting it on the site, social media and newsletters, and connecting the dots between all team members.

The Optimization Editor will monitor traffic using analytics tools and recognize and react to increasing or decreasing traffic patterns.

The position will be based in Palm Beach Gardens, Florida.

Responsibilities

Manage, coordinate and schedule coverage from staff and freelance reporters.

Represent Bankrate as a spokesperson as needed.

Be deeply engaged in data for our editorial coverage and data as it relates to story performance on Bankrate to make informed decisions about coverage.

Understand metrics on our storytelling and allow them to help inform our decisions.

Consistently improve the quality of Bankrate’s editorial coverage and headlines.

Chris Roush is the Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.