Win the 2014 F1 Championship and Get a LaFerrari

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As long as you drive for Ferrari that is.

The LaFerrari is unquestionably one of the most sought after exotics for the world’s richest people. With only 499 units planned, acquiring one will no doubt be difficult – even if you are on Ferrari’s preferred customer list. When it comes to Formula 1, however, Ferrari always wants to win. For next year’s racing season it will entice its two drivers, Kimi Raikkonen and Fernando Alonso, to win the F1 crown by offering the winner a LaFerrari.

Call it the ultimate motivator, if you will. Alonso came in second place this past season behind Sebastian Vettel, who will continue to be a formidable opponent, to say the least, next season and beyond. Now that Ferrari feels confident with two top-notch drivers, it clearly wants to take down Vettel. And no, Vettel won’t get the LaFerrari if he wins the championship next season. He'll have to buy his own.