Money Matters for Agency Owners

“The conversation about taxes alone was worth the workshop fee. I went right home and ran our numbers through your financial dashboard and I couldn’t believe my eyes. I made adjustments immediately and all of a sudden — there was more money at the end of every month!”

When it comes to money and agencies — there’s a big difference between Young & Rubicams of the world and you. Good news is — you can make as much money, if not more than they do — if you manage your finances right.

But you can’t do it the same way they do.

If your company has fewer than 50 employees, the great big numbers you read in the trade publications and all the research reports about advertising agencies, interactive firms, or public relations firms just don’t apply to you. Our agencies are different and we measure our performance and results differently.

Of course we are all in business to make a profit, but the way the big guys get there and the way we get there is really different. We’re lucky, because our businesses are smaller and easier to manage.

If you try to manage your business financially the way the big guys do, the rewards won’t be as great.

Our two day workshop, Money Matters for Agency Owners, was developed especially for principals, financial managers, and operation managers in marketing communication firms (advertising, design, digital, marketing and public relations). Our objective is NOT to turn you into a bean counter. We want you to learn how to use the numbers to your advantage, maximize your profits and grow the company.

Most owners of small marketing firms have not had specific accounting training other than what they may have learned from their accountants. Our mission with Money Matters for Agency Owners is to make it easy to understand how the firm is performing and then how to leverage the results for even better profits and growth

And, of course, Money Matters for Agency Owners is about the benchmarks you should use to operate profitably. You will learn about the AMI Report Card and other critical dashboards that will let you know if your company is in trouble at a glance. Now, instead of just getting the numbers, you read the key metrics with dynamic charts.

As the market changes, so does the way you charge for your work. Value pricing, fees, hourly rates, project pricing and return on investment all are discussed in detail. You will learn the pros and cons of each, and the best time to implement change.

You will learn what salaries other marketing firms are paying for various positions; healthcare benefits; vacation pay, holidays, personal time off; profit sharing, and more.

We’ll talk taxes, dashboards, best practice staffing metrics, getting your money out of the business before you try to sell it and much more.

Get ready for two days of talking about money and how to put more of it in your pocket. We’ll cover:

The financial benchmarks/reports you need to know your agency is healthy at a glance

Pricing strategies – how to be paid for ALL your work (agency time, expertise, out of pocket profits)

Tuition: $1,695 for the first attendee. $1,495 for each additional attendee. ($200 discount per person for AMI network members)

Tuition price per person includes all meeting materials breakfast both mornings and lunch both days. Travel, accommodations and dinners are not included.

Money back guarantee: if you are not completely satisfied with this workshop for any reason, just call or send us an email, and you will be refunded 100 percent of your tuition – no questions asked. In all the years we have offered this workshop, no one has ever asked for a refund.

About Drew McLellan: Drew is a 25+ year agency owner, national speaker, AdAge ranked blogger, facilitator, and top dog at the Agency Management Institute. He works with the owners and account service staff of over 250 agencies a year – helping them increase their bottom line. He has written two books and is often found quoted in the pages of the New York Times, Entrepreneur Magazine, and Fortune Small Business. The Wall Street Journal called his blog “one of 10 blogs every entrepreneur should read.”

Registration

Testimonial

“For a deeper dive on specific issues such as financial management of your marketing firm, Esparza has benefited from these workshops. They are not theory discussions, but offer true take a way opportunities for me to take back to my agency and implement.”