At a time when too many coaches take themselves way too seriously, credit Self for being able to laugh at himself to generate publicity for a great cause. The release of the video coincides with tickets going on sale for Bill's Basketball Boogie, a June 11 charitable event in Kansas City that will benefit Self's Assist's Foundation serving a variety of youth initiatives in the community.

"We had such a great time at the 2008 Boogie, it took us two years to recover," Self said in a statement. "And we expect this one to be even better. We have to build on that success because we've got some great kids and organizations to recognize and a lot of money to raise to meet our long term goals and commitments."