ProDesign

Clean Danish design is the basis of ProDesign products but they always add a twist of something surprising – something unexpected. They aim to balance classic and clean with bold and bright to continuously keep classic styles updated. The most important thing is always to create eyewear that dresses the face. The frame and the face must interact to obtain a beautiful and harmonic look. They never strive for creating a design object that demands all the attention but rather a piece of eyewear that completes and enhances the lines of the face

Like other Danish eyewear designers ProDesign works a lot with powerful effects and is fascinated by the way the right detail can completely change the look of a frame. To pick a certain effect, appoint it your characteristic feature and make it as powerful as possible without overdoing it. This can be a challenge when you also want to preserve the clean and simple lines of Danish Design. This is however what it is all about – challenging their creativity to create a perfect frame every time.