PlusOne: The Circle of Cheese

This has to be one of the most innovative uses of cheese in animation!

Friesland Campina, one of the world’s largest dairy co-operatives, wanted to tell a story about 'The Circle of Cheese' to remind people of its wholesome goodness. As a result, Amsterdam-based, production agency PlusOne were commissioned to put all their Dutch cheese knowledge into this reverse strata-cut animation spot.

As they quickly discovered, animating with cheese is far more complicated that eating it!