Robin Forbes | Vice President of Product Development, Babyganics

I worked with Lisa on developing signature scents for our Babyganics brand. Working with Lisa is a seamless process as she understands brands and their vision as well as the art and craft of perfumery and brings both together effortlessly. I always feel that I get a better product working with Lisa as she brings so much knowledge and passion to every project and makes sure the results meet and exceed all expectations.

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Services

Fragrance Development

I’m here to assist with fragrance development from concept, strategy, fragrance house briefing/interaction/evaluation through base optimization and stability/compatibility. For one product—or a line of products.

Competitive Analysis

I can help sort through the market and look at what’s relevant to your brand. Where do you want to be? There’s a lot to smell out there!

Brief Crafting

Writing an actionable brief—one that inspires and incites creativity is paramount to the fragrance development process. It should be detailed yet leave room for surprises. I’ve written hundreds of them, and perfumers say they are clear and fun to work on, and clients love them because they reflect their brand DNA.

Process Evaluation andRecommendation

Sometimes it helps to have someone look at your process to help improve it. Maybe there’s a different way to catalog submissions in your fragrance library or a need for a deeper dive with fragrance houses. Because I’ve worked on so many sides of the industry, I can help recommend ways to improve your process.

Fragrance House Partnerships

Depending on the scope or aesthetic of your project, I can recommend fragrance houses to best suit your needs. I have close relationships with major houses and key indie and natural-focused houses as well.