The Xenon XT is priced very attractively, he said. It is priced at Rs 7.62 lakh for the 4×2 version and Rs 8.58 lakh for the 4×4 version, ex-showroom Delhi. It will be retailed through 58 Tata passenger car dealerships across 39 cities to begin with, Dubey said.

The Xenon is already being retailed in the overseas markets of Thailand, Algeria, Italy, Poland, Saudi Arabia and South Africa, he added.