Designer Men – Magento and ChannelAdvisor

Designer Men (Style Centre) sell Men’s fashion on the marketplaces, they were building their own Magento store and were looking for an integration between ChannelAdvisor and Magento, this is something that we have done many times before…but there was a catch.

For this integration we had to sync:

Orders: Magento to ChannelAdvisor

Shipments : ChannelAdvisor to Magento

Products: ChannelAdvisor to Magento

Stock: ChannelAdvisor to Magento

The main challenge with Style Centre was that they wanted to integrate their product from ChannelAdvisor into Magento. The reason why this was a problem is that they are a clothing company and each product had multiple options – they were stored in ChannelAdvisor as “Variations”. Magento standard API was not able to sync these product variations as Configurable Product. So we developed a custom magento module that extended the magento API with capabilities to sync complex product variation as configurable product in magento.