Your business has to be on Facebook, right? (Well, not necessarily, but that is a question for another post. For now, let’s assume you have considered your channel strategy, and the answer is YES – you do need to be on Facebook.) But how? Knowing and doing are two...

After reading our posts, what is banner advertising? and does banner advertising work? and familiarising yourself with the common terminology of banner advertising, your business is ready. You have a website, you know what you are selling, and you are ready to start...

I recently read an article about a virtual office-outsourcing nightmare. It was well worth the read, and it made me think. I understand that although I have been working from a virtual office for all 15-plus years of my professional life, still, for much of the world...

Social Media. It is all the rage and you may be wondering what you can do beyond Facebook and LinkedIn. The answer – it depends on your business and what works well for you. Here’s the rundown of a few more popular social media platforms. 1. Pinterest – you are a...

In previous posts we discussed, what is banner advertising? and does banner advertising work? In this post we provide you with the basic terminology if you wish to start exploring banner advertising opportunities available to you. Common Terminology: CPC – Cost...

This question reminds me of one that I was asked in a class at uni, studying critical thinking. It goes like this: Can you describe a duck? Can you describe a cat? Now, can you tell someone who has never seen either, how they can tell the difference when they are...

In our previous post we discussed, what is banner advertising?. In this post, we discuss does it work. Banner advertising can be an effective method to promote both your business and brand awareness if all the necessary factors are met. I can advise however, adding...

Complete this Quick Questionnaire to find out! Are you…? ☐ In the Witness Protection Program? ☐ A small child with no professional acumen ☐ Retired and over 85 years of age ☐ A house pet ☐ Currently in a coma (lacking significant brain activity*) If you answered “Yes”...