In short: for $119 per year or $12.99 per month, Amazon Prime members get free access to several features and services that are meant to make online shopping a seamless experience.

With Prime, you can get free two-day shipping of millions of products, enjoy Prime movies and music, get unlimited access to Prime Reading collection, or access Lightning Deals earlier than regular customers.

It sounds like there is no time to wait. You may think: I subscribe today, I start saving money today.

Keep calm. If the moment you pick up to join Prime is right, you can save even more money.

Here are the questions you should ask yourself when deciding whether and when to sign up for Prime.

1. When will I shop most extensively during a year?

Is it Black Friday & Cyber Monday, or are you also spending a considerable amount of money for Mother’s Day or at the end of summer (back-to-school)?

2. Which benefits am I most interested in?

For most users, the biggest benefit of Prime is a free delivery (which is right before Christmas). However, if you are into movies, you’d want to join Prime earlier, to start watching new seasons of your favorite TV series.

3. Which subscription plan do I prefer?

If you choose a monthly plan, you will be charged every month with a fee of $12.99. You may also decide to pick up an annual plan, which costs $119. You’ll save $37 compared to monthly payments.

What you need to know is that a free 30-day trial is not available all year long. Amazon is disabling this option during two most important shopping events: Prime Day and Black Friday & Cyber Monday.

Explore this visual guide to find ways to grab the best Prime Day 2018 deals, shop like a pro with five advanced tips, save even more with Amazon Prime Rewards, and check out last year’s best selling items.

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