Intro

Intro

Freudian Kicks is one of the leading fashion agencies in Scandinavia, founded in June 2007. We built a brand and a platform to develop multiple activities within the fashion industry.

Alexa Chung

Alexa Chung

Alexa Chung

- is a fashion brand, born in London 2016, the brainchild of Alexa Chung, the human, born in Hampshire, 1983.

With nearly a decade’s experience in designing clothes, curating capsules and being a front-woman for other brands, the idea of starting her own label has been warmly incubating in her mind.

Alexa decided to take the plunge and launch her namesake ALEXACHUNG this year, and so returned from NYC to take up the position of creative director, in a business distinctively tied to her British roots.

The brand is committed to responsible manufacturing. 90% of the collection is produced in Europe in countries like Portugal, Scotland, Turkey and Italy, with a small portion in Asia. Fabrics and prints are also sourced from European mills.

The brand works hard to try to strike the balance between prices that feel justified and accessible, but also fair to the people and factories that make our clothes, shoes & jewellery.

4 collections a year, each aptly titled to reflect the collection’s theme. Collections are only made public when the product is shoppable in store (see now, buy now)

Carven

Carven

CARVEN

French couturier Madame Carmen de Tommaso established Carven in 1945 with a clientele of film stars and royals.

The Parisian fashion house influenced the French fashion scene in the postwar period, and by being one of the first brands to launch ready-to-wear collections, Carven made high-end fashion accessible to a wider audience.

Creative Director Serge Ruffieux is building on the brand’s off-beat, gamine aesthetic with collections that include chic mini skirts and dresses, tailored pants and cozy outerwear. Carven produces womans collections, accessories and perfumes, including the classic Ma Griffe.

ATP Atelier

ATP Atelier

ATP ATELIER

Founded in 2010 by old friends Jonas Clason and Maj-La Pizzelli. They first met in the late 80’s at legendary Swedish fashion brand and retail stores Gul & Blå. Each recognizing in the other a passion for style rather than fashion. They went their separate ways, spending the next two decades learning the business and honing their talents before finally bumping into each other at exactly the right time, in exactly the right place.

And then there is Otranto. A small medieval Italian town, clinging precariously to a cliff in the south in Puglia.The countryside is mountainous and fresh.The coast lined with beaches, the water crystal clear. It’s the classic Italian town, with cafés and ice cream bars and restaurants, you know the sort. Elegant in a lived- in, comfortable kind of way with everyday life just going on around you. People going about their businesses, being together. We like that. There’s a village just south of town, in a small bay. Take the village road and the restaurant is easy to find, right above the beach. Whitewashed with fluorescent lights and a plastic roof. Paper plates with fried squid, sea urchins, tiny sardines and anchovies caught fresh by local fishermen. A crisp white wine to wash it down with. Simple, elegant and delicious.

So what does Otranto have to do with shoes? Everything. This is where Maj-La and Jonas spent a leisurely month with families and friends, a few years ago. Walking through town they found a small studio making sandals. Everyone got a pair and wore little else for the rest of the summer. And that’s what sparked the idea of ATP ATELIER.

WHY BUY

First of all, the shoes are made in Italy by local craftsmen, who work under circumstances and for wages that we can vouch for. It allows to establish long-term relations to the people involved, ensuring a sustainable business in the long run.

ATP use a vegetable dye for our leather instead of conventional dyes with chrome, to minimize the environmental impact.Products of a lasting quality in design, material and craftsmanship for the customer who appreciates slow fashion.

Blanche

Blanche

BLANCHE

Blanche is French for white. You probably already knew that, but we’re telling you anyway. Why? Because white is a color with no hue. Some would even argue that it isn’t a color. Maybe white isn’t really a thing. Maybe it’s nothing. And that’s what we set out from — a clean slate.

Taking a holistic approach to timelessness in fashion, we began at the fundamental design: denim. However, our denim is more than just that: it’s made from pure textiles through sustainable production where a large majority of our materials are either organic, GOTS-certified or leftover fabric from past production. Designed in Copenhagen, it comes in a wide range of cuts and washes: a denim for any occasion.

Further delving into the sphere of womenswear design is Blanche Atelier — a line that builds on the archetypical typologies of our denim line yet adding a contemporary, refined expression to ready-to-wear styles. Don’t get us wrong: contemporary is in this case not synonymous with trend-based clothing that’ll only last you for two seasons tops — rather it is an underlying value in our design philosophy that breathes modernity into our choice of fabric, color and cut.

Blanche Atelier features materials such as pure cashmere, pure merino and leather. Sure, there are a few characteristic outliers in the line that’ll make a bit of noise and stand out from the pack, but these few items rest on the foundation of styles that take their cue from accessible, well-made design.

The intersecting point of these two womenswear lines is what forms Blanche: a contemporary approach to timeless design.

Rodebjer

Rodebjer

Rodebjer

Founded in New York in 1999 by native Swede Carin Rodebjer. After she was spotted on the streets of Manhattan wearing her handmade designs, she started selling her fashion to friends and stores in New York and in Stockholm.

Rodebjer´s quest is to enhance personalities yet simplify everyday clothing decisions through relevant, timeless and versatile fashion that meet the many needs of the modern woman. Signature silhouettes include slouchy suits and sets, drapey caftans and easy-to-wear dresses and kimonos —clothes that easily moves from day into night and from work to leisure.

Rodebjer is strongly inspired by counterculture, the human rights and feminist movements, music, film, art and literature—passionate people with strong ideals and the courage to live by their own rules.

Carin Rodebjer has won several awards within the fashion industry in Sweden and Rodebjer has for several years been one of Sweden’s most appreciated fashion brands.

Faithfull The Brand

Faithfull The Brand

Faithfull The Brand

Faithfull The Brand is a collection of effortless pieces designed to be versatile and easy - Made for the modern traveller in mind.

She is independent, eternally curious, and sophisticated - Maintaining an aura of lightness and femininity whether she is at home or abroad. Each Faithfull piece is designed with her in mind.

For the designers Faithfull is more than business - It´s a means to inspire the Faithfull customer. To inspire her to explore, to work hard & for what she believes in, seek balance, enjoy life, feel good about the products she purchases and above all - travel.

The result is an assortment of essential, unique & wearable travel staples in lightweight fabrics & earth-toned color palette.

Each Faithfull garment is carefully designed, sourced and produced in Bali, Indonesia, by using handmade techniques such as hand-dying and hand-printing.

LoveStories Intimates

LoveStories Intimates

LoveStories Intimates

The brainchild of multi-talented Marloes Hoedeman, who is first and foremost a fashion and interior stylist.

Thoedeman began her brand in the hopes of creating beautiful underwear for herself. A combination of high quality products blended with an affordable price. Her biggest inspirations, which guide her creative process, are exploring and travelling the world, filmography and literature. With LoveStories she appeals to women who are looking for comfortable lingerie that can be styled and worn with ease, diminishing the time-consuming complications of trying hundreds of styles on in pursuit of the discovering the perfect garment. LoveStories will be sold in shops alongside other fashion brands where clientele can also purchase a skirt or a new jumper, creating and completing an entire outfit. As a result, underwear enhances and extends the rest of your wardrobe. “Underwear becomes outerwear” at LoveStories, where striking pieces can also be seen and shown off along with the rest of your outfit.

Kaibosh

Kaibosh

KAIBOSH

A Norwegian eyewear company with over 50 years heritage in optics.

The company has created some of the most innovative and trend-setting fashion eyewear in the world – designing and producing for top Scandinavian fashion houses and selling eyewear in the best fashion stores worldwide.

KAIBOSH is inspired by conversations with eyewear users around the world who share a common vision – that eyewear should be affordable and fun.Every KAIBOSH frame is the result of a long development process which starts life in Kaibosh´s small design office situated at the edge of the sea in Bergen, Norway.

Nue Notes

Nue Notes

Nué Notes

Launched in 2007 by the owner of the exclusive shop Nué.

The brand started as just a small luxurious womens wear leather collection, but as the company continued to increase in popularity, they have now taken the collection even further with a wider range of styles and accessories in the finest leather, and also tops, jackets and dresses, for everyday use, in luxurious and natural materials like silk, wool and cotton.

The brand nué notes quickly established a name among the high end stores in Denmark and the quality and fashion conscious consumer. It seems as if the style of the two girls has become many girls favorite choice. The spirit of nué notes is a holistic approach to fashion clothing from the essential to the inspiring, something to dress the whole you, from home- and worklife to partying. What brings nué notes to life is your own personality and individuality.

Perseverance London

Perseverance London

Perseverance London

Contemporary womenswear designed by the brand’s founder and creative director Eudald Luis.

Bold new silhouettes and innovative textural fabrics combine with classic detailing to make up a range that brings a new interpretation of femininity.

From statement dresses to separates, Perseverance London’s collections are designed to be in tune with a modern approach to dressing, with something for every woman who values individual personal style.

Reflecting the diversity and unique character of its home city, Perseverance London is an intelligent yet accessible brand.