Tuesday, December 17, 2013

Top 10 Social Media Tools you should be using.

Paid & Free Tools that can take your social
media marketing to the next level

Social
Media monitoring is necessity in today’s age of global media. With the advent
of social media platforms such as Twitter, Facebook, Pinterest and LinkdIn, to
name a few, businesses have a better opportunity to create a community around
their brand. This enables them to reach new segments of their market locally
and internationally, receive feedback from customers and create positive images
and feelings associated with the brand. Social media is easily misused however
and sometimes it can be hard to gauge how effective a brand’s social media
campaign actually is. At Xperience Marketing Solutions, we want our customers
to get the most out of their social media marketing. That’s why we rounded up
some of the most useful social media monitoring tools in a list to help you
optimize your social media experience.

Brandwatch ($) This tool monitors when
and where on the internet a brand is being talked about. It’s simple, customizable interface gives it an edge over similar tools. http://www.brandwatch.com/

Icerocket (Free) This tool delivers
results in an easily digestible, one page format. It tracks twitter, blogs, Facebook and other spheres on the web to look for brand mentions. http://www.icerocket.com/

Postling ($) Allows small and
medium businesses to find and respond to customer reviews and comments on them
on sites such as Yelp. It also notifies users instantly when they have a new
review. https://www.postling.com/

Social Mention (Free) A handy tool which
provides real time results and analysis of social media feeds such as Facebook,
Twitter, Digg, Google, etc in one convenient stream. http://socialmention.com/

Agora Pulse ($) This is a premium
Facebook app which creates and manages campaigns for businesses who focus on
Facebook, and delivers in depth analytics and CRM. http://www.agorapulse.com/

Mention (Free) This media monitoring
Smartphone app that creates real time alerts for mentions of a brand or company
across a variety of social platforms and the web. https://en.mention.net/

Source Metrics ($) Companies that engage
in e commerce can use this app to track exactly how much revenue social media
is generating. http://sourcemetrics.com/

Social Crawlytics (Free) Any URL can be
analyzed by this tool to find out which social network user interact with it
the most. It also provides information about specific content on sites and how
it ranks on social media. https://socialcrawlytics.com/

Group High ($) This blogger outreach
tool is useful for link building, as it identifies influential bloggers and sites for any specific topic. http://www.grouphigh.com/

Buffer (Free) For businesses that
have a presence on several different social platforms, this app schedules
postings across various platforms such a Facebook, Instagram, Google+ and
Twitter. http://bufferapp.com/

The above tools
are just a small sample of the many options that are currently available for
social media marketing. It’s important when deciding on social media marketing
tools to consider the specific needs of your brand, how useful the app or tool
really is and what investment you are willing to make (if any). At Xperience
Marketing Solutions, we have many years of experience in helping our clients
navigate the world of social media marketing and tools. Please contact us to
get in touch with our social media team to determine which type of social media
marketing strategy is most useful for your brand.