If your playing the PC version hit F when the outer circle is between the icon in the middle and the inner circle. Hope this helps. The QTE's should have been better explained really and tell people what key to press all the time, not just once and thats it.

You have to press F, next event is F again, then tapping A and D, then it's tapping E. If you look in the keyboard settings, you will see that E and F have an icon next to them. Those indicate which key you have to press in those quicktime events.