Major Sales of New AK-UC3000 4K and AK-HC5000 High-Speed Studio Cameras Made to Duke Athletics, FSU’s Seminole Productions, Rice University Athletics

Panasonic has announced a major expansion of its 4K camera offerings with the introduction of the new UX series of 4K handheld camcorders, and the immediate availability of the VariCam LT 4K cinema camcorder and AK-UC3000 4K studio camera at the National Association of Broadcasters (NAB) show, the world's largest event covering filmed entertainment and the development, management and delivery of content across all mediums.

The company also cited high-profile projects being shot with its VariCam 35 4K cinema camera/recorder, including the November 2016 film release of Bad Santa 2 with Academy Award winners Billy Bob Thornton and Kathy Bates, the upcoming season four of the Netflix series Orange is the New Black, and the CW Network dramatic series Containment, which premieres tomorrow night, April 19.

Technology displays at Panasonic booth C3607 include a proposed Video over IP technology using the newly-developed VoIP Gateway for 4K and HD, an 8K professional display, and the freeze-ray™ Optical Disc-Based Data Archive/Storage platform. The company also announced the immediate availability of its high-speed AK-HC5000 camera system, with an output of up to 1080p at 239.76p.

Several major sales of the new 4K and high-speed studio camera systems were announced: UC3000s and HC5000s to Duke Athletics as part of the Brooks Field at Wallace Wade football stadium upgrade; HC5000s to Florida State University’s Seminole Productions as part of the upgrade of the Doak Campbell football stadium; UC3000s to Rice University Athletics; HC3000s to rental/production services company TV Pro Gear; and UC3000s to 4K/HD systems provider Clark Media.

At a press conference this morning, Cox Media Group Director of News Technology Dave Sirak discussed the integration of P2 Cast, Panasonic’s cloud-based news production system, with its AJ-PX800 AVC-ULTRA ENG camcorders at CMG station WFTV in Orlando, FL. P2 Cast leverages the network features of Panasonic P2 HD AVC-ULTRA camcorders, integrating their network capabilities so content uploaded to the cloud is immediately available for reviewing and editing on the web

New 4K Cinema and Professional Cameras
The VariCam LT 4K cinema camcorder, which began shipping last month, inherits the same super 35mm sensor and superb imaging capabilities that distinguish the award-winning VariCam 35, but with significant reductions in size, weight and price.

Incorporating this identical imaging “DNA” in a more compact rendition, the VariCam LT (model AU-V35LT1G) delivers 14+ stops of dynamic range with V-Log, and the esteemed cinematic VariCam image quality and color science, as well as the VariCam 35's breakout innovation, dual native ISOs of 800/5000.

Weighing just under six pounds and having superior capability to similar sized cameras, the VariCam LT is the ideal camera for handheld, SteadiCam, jib, crane, drone, gimbal and overall cinema verité work. The VariCam LT is likewise tailor-made for owner/operators, independent filmmakers, documentary makers and content creators. The VariCam LT is available in four accessorized packages, with suggested list prices ranging from $18,000 to $30,200.

The new UX series of professional 4K camcorders are currently under development and scheduled for release in the fall 2016. The AG-UX180 is a premium model and features a 1-inch MOS sensor, a 20x optical zoom, 60p UHD recording; dual codec recording, IR recording in low light, and 3G SDI/HDMI2.0 output. Variable frame rate recording in 1080p is also planned. The AG-UX90 is the standard model and features a 1-inch MOS sensor, optical 15x zoom and UHD 30p recording. The suggested list prices of the UX180 are expected to be under $4,000, and the UX90 under $3,000.

For additional Panasonic NAB news, visit us.panasonic.com/nab2016 and download the press kit at us.panasonic.com/nabpresskit. For more information about Panasonic professional video products, visit www.panasonic.com/broadcast or contact Panasonic at 877-803-8492.

About Panasonic Corporation of North America
Panasonic Corporation of North America provides a broad line of digital and other electronics products and solutions for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. In Interbrand’s 2014 annual “Best Global Green Brands” report, Panasonic ranked number five overall and the top electronics brand in the report. As part of continuing sustainability efforts, Panasonic Corporation of North America relocated its headquarters to a new facility, adjacent to Newark Penn Station in Newark, NJ. It is the first newly constructed office tower in Newark to earn both LEED Platinum and Gold certifications from the U.S. Green Building Council.
Learn more about Panasonic at us.panasonic.com/news.