Students created a full-scale functional prototype to test their applications

The Otto app features an animated character that interacts with the outside environment

The Foofu app that lets passengers draw on the window

The Pond app that lets passengers display messages to passengers in other vehicles

GM's Windows of Opportunity project asked students to design interactive applications that rear seat passengers would interact with through their side windows

Students created a full-scale functional prototype to test their applications

Students created a full-scale functional prototype to test their applications

The Spindow app that lets passengers see the view from other vehicles around the globe

The Spindow app that lets passengers see the view from other vehicles around the globe

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Article Summary

In-car DVD players and handheld game consoles have proven a godsend to parents looking to avoid the regular cries of “are we there yet?” from kids in the back seat. Similar to Toyota’s “Window to the World” concept, GM’s “Windows of Opportunity” (WOO) project looks to advance back seat entertainment even further. The project saw the automaker giving researchers and students from the FUTURE LAB at Bezalel Academy of Art and Design in Israel free reign to design applications that rear seat passengers would interact with through their side windows, which act as interactive displays.