A very similar advertising tactic was employed in 2009 when the release of James Cameron’s Avatar was promoted on an episode of “Bones,” making use of the film’s star and series regular Joel David Moore. Of course, the Marvel Universe isn’t a stranger to unlikely crossovers: Spider-Man visited the set of “Saturday Night Live” in 1978 in “Marvel Team-Up #74,” Stephen Colbert appeared just a few years ago in the pages of “The Amazing Spider-Man” #573 and The Avengers themselves went to a David Letterman taping in issue #239. Marvel even crossed over with a soap opera before during a 2006 promotion with “Guiding Light.”

“General Hospital” airs weekdays at 3:00pm ET/2:00pm PT on the ABC Television Network.