celebrity endorsement

Celebrities and advertising are like birds of a feather, so it's no wonder that even our most beloved public figures (I'm looking at you, Queen Latifah) usually end up trying to sell us something. And hey, sometimes it works. I mean, would any of us have tried delicious Jell-O pudding pops without the endorsement of a certain celebrity?

'It's not complicated, just a fashion statement,' said pop star Lady GaGa of the range of condoms she's designed with Jeremy Scott for the contraception brand Proper Attire. Well, the thing is, condoms are complicated, there's no getting away from it - perhaps particularly ones that come in bright orange, green and pink animal prints - either ribbed, studded or sheer - and are promoted as 'making women feel more comfortable buying, carrying and using condoms.'