Episode 99: How to Nurture Relationships to Build Your Network, with David Fisher.

David J.P. Fisher (D. Fish) is a speaker, coach, and best-selling author of 7 books including the best-selling “Hyper-Connected Selling: Winning More Business by Leveraging Digital Influence and Creating Human Connection” and “Networking in the 21st Century: Why Your Network Sucks and What to Do About It.” Building on 20 years of experience as an entrepreneur and sales professional, he combines nuanced strategy and real-world tactics to help professionals become more effective, efficient, and happy. He helps them understand the new landscape of Hyper-Connected Selling, where social media, networking, and old-school sales and communication skills are the key to providing value and staying relevant. He lives in Evanston, IL – next to a huge cemetery which helps him appreciate the value of every day.

What you’ll learn about in this episode:

Why you can’t rely on referrals for new business

Networking: why it’s relational — not transactional

How to build your network so it’s stronger and serves your business better

Why size matters in your network — and why not every connection has to be a strong one

Leveraging the social capital you create and making the ask at a time where you don’t come off as desperate

How to build and nurture relationships

Why young professionals really need to work on building their network

The power of the one-on-one and taking the opportunity to build deep relationships with people

Making sure social media is actually in service of your network building

Why the way we sell has to change in response to the change in the way people buy

How to sell by being the expert and guiding people through the information they already have

Using thought leadership to position yourself to be the one people turn to for help

Why you should aim to be a micro-influencer for a specific niche instead of trying to influence a broad topic (like marketing, PR, digital, etc.)