Type

After we hear back from Lindsey on the the directions presented above, we can move forward in choosing just the right type and images for her promotional materials. The fonts chosen in the previous post are approximations of what we might be looking for, particularly those with the crossed upper case W. But they may just be the right choices. Either way I’ve been flipping through type books, sites and my own collection for the best type to brand Ms. Warford’s business.

Imagery

She’s also provided a hefty amount of photos that she’s recently had taken of her and Apollo (her harp). Lindsey is bare footed and leisurely in some of these images, further supporting the fantastical, personal and comfortable vibe she’s looking to present. At least, in some promotions. Others, say for sympathetic, religious or even corporate events may not find the languid walk in the woods with a harp images as appropriate. That’s why Lindsey has provided suggestions for three different directions, utilizing three different images and content.

I’m not a fan of the washed out contrast on some of the black and white photo imagery she’s provided. It makes her look like a ghost. Plus, that will make it more difficult to control typography in our fogged window motif. As you can see, I’ve already used some of these in my compositions below. I had to get crackin’ before I showed you the process, but that’s how it goes.

Copy

Lindsey and I worked out that to better garner response from particular targets, we should isolate them into more appropriate visuals per group. That is, we may not want a smiling joyful outdoor setting in imagery to market to clients in need of a harpist for a funeral. This gives us a versatility to her brand, but also lets us use some of the great photography she’s had done. It’s a mere matter of composition, copy changing, and a small price increase to three different runs of materials. She’s indicated that she will probably focus mostly on electronic promotion in the near future anyhow, so we’re in luck.

The three categories she’s provided, the images she prefers for each, and the events associated with them are as follows in green:

Having an image on the back of a postcard isn’t a bad idea at all. If we can get imagery printed on the back from our service, I feel like it can only help color Lindsey more professional. However, perhaps the indicated image for healing should be on the back of all the postcards? I’ll begin sorting these issues out while directions on design are being considered by the client.

Current Client: Fuse

Fuse is the name of an infused vodka project where exotic ingredients are combined and patiently brewed and are enjoyed at a later date. These vodkas are a homemade pet hobby of my own, but here on the blog I'm set out to give the product a graphic character to help bring it to life. Fuse has a lot going for it in taste, but in terms of identity, these five words were built to help guide the way: