Is Artificial Intelligence a Threat or a Benefit?

Artificial Intelligence is growing. That should not be a frightening thought to a generation that is growing up with it in the background. Its development has expanded extensively that it is not confined or limited to research laboratories anymore. Artificial Intelligence has been continuously gaining influence in different sectors, even in business, by its innovation to learn specific tasks with minimal command or input. Companies have taken notice of this.

With the benefits of AI as an attractive package, businesses have begun investing in research and development to refine what Artificial Intelligence can do. Streamline it to focus its purpose for getting tasks done and witness taking advantage of the benefits that AI brings to their industries, whether it is local or worldwide.

Artificial Intelligence is the advancement of computer systems capable of accomplishing tasks that require intelligence. These tasks include decision-making, speech and emotion-recognition, and visual perception. This is just the basic things that AI can do. We are talking about computer systems and algorithms that can replicate human skills.

Artificial Intelligence, as well as machine learning and deep learning, are able to recognize different patterns and make necessary algorithms to replicate human behavior. These technologies can perform these tasks with large quantities of data available, based on what humans think and how they perform tasks.

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Changes in the Workplace

Whether large or small enterprises, the workplace is affected by the impact of Artificial Intelligence. One obvious benefit of AI for companies is the ability to improve the quality and accuracy of production results while performing tasks faster. With the enormous amount of data that AI can use to “learn,” decisions will be made with a higher rate of accuracy. As the amount of information and data increases, along with the increase in the speed of processing it, manual decisions will then be addressed and exceeded by digital real-time decision-making. Amid the benefits, there are workplace traditions, practices, and habits that can be a hindrance to the application of AI in the workplace.

AI has been utilized in HR to reduce repetitive tasks, lessen manual work, and speed up operations. There are AI-enabled applicant tracking systems that help develop job searches, browse through numerous resumes, choose the right applicant for the position, and do the initial interview before endorsing it to their human counterpart. This facet of AI-enabled systems eliminates hindrances in the recruitment process and makes sure that the applicant gets an unbiased, objective, and equal-opportunity selection system.

AI is, sort of, disrupting the workplace by bringing change. We, humans, are creatures of habit, and we tend to fear what we do not understand, especially if it brings in the possibility of being replaced by a machine, a program, or even an app. In some way, that notion has basis and credibility since machines for production and service efficiency have replaced workers. But “jobs” and skills that AI is being implemented for are meant to take off the mundane and monotonous part of the workplace help human resources go to the next level. If we fear AI, then we are significantly underestimating who we are and what we are truly capable of.

Changes in Customer-related Service

AI is expected to change customer support even more as the years go by. Customer Experience (CX) is critical for any business. AI has been used to do the initial sorting of customer complaints, inquiries, and applications for services before endorsing the customer to the right department that would address their needs. But AI is growing further than that. Sentiment analysis technology is being added to customer support software that would have the ability to handle inquiries and complaints effectively. AI-enabled customer support software will effectively assist in giving quick and accurate answers to the customers and build greater engagement with your target market. And because AI can learn massive amounts of data, it can effectively provide customer service and upsell opportunities that would benefit the business.

Changes in Communication

Development in communication technology and the integration of AI into systems of communication has led to leaps of improvements in speech recognition and translation. Access to data and powerful computing capacity is available for your communication needs. Apps equipped with powerful microchips can “hear” and translate words of a different dialect or language while in a conversation. The development of even more complex and intelligent algorithms enables businesses to business (B2B) communication of relevant data and information between the entities involved in a much quicker pace. It’s because real-time intelligence and statistics are available in making complex decision-making. It also enables businesses to have a global presence and also become globally competitive. With proper real-time communication of essential data, businesses can adapt and be optimized to the different trends in their intended market.

Changes in Security

Whether you are part of a big enterprise or a private individual, cybersecurity is a big concern nowadays. And Ai is an essential factor in both sides of the spectrum regarding cybersecurity. Hackers are known to be relentless in their endeavors. They attack every 39 seconds or an average of 2,244 times a day. An estimated 24,000 malicious apps being blocked every day. The attacks are significant in number and, most likely, AI-assisted. Some newer attacks include deep fake technology that is initially causing a challenge to content marketers and cybersecurity specialists. But, similarly, the other side of the spectrum also depends on AI-assisted apps, software, and programs. AI-enabled software assists in identifying vulnerabilities in a network effectively adjust to combat attacks, and provide solutions to counter with proper defense strategies. The roles of artificial intelligence in cybersecurity is also extensive to secure you and your systems. Read more to understand the Causes of CyberCrime and Preventive Measures.

Conclusion: AI is Meant to Make Lives Better

We have only touched the surface of what Artificial Intelligence can accomplish. But it essential to realize that AI is meant to make our lives better. It can be considered a tool to assist us to rise above our circumstances. In the emergence of AI technology, we may need to adapt and reassess ourselves. We will need to be equipped skills-wise and knowledge-wise on how to handle and prosper in a world that is continuously changing and improving as days move on.

John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since Digital Marketing has always been his forte. He is the Founder of, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia - the leading software eCommerce company in Australia and Softvire New Zealand.