How do businesses collect emails

1
Lesson
Beginner

About this course

The internet has grown and matured out of all recognition in the last 20 years. Internet shopping is now completely the norm. And central to much of the commercial activity is email and the collection and management of email addresses.

Course Structure

In this course, I am going to talk about the value of email behind the commercial activities of the internet, and give you some of the secrets of the email collection process and how marketing gurus work with the emails they collect to customise your own experience on the internet.

Teacher

Johan Claeys

I am a fluent multilingual Digital Automation Specialist, focused on listening to needs in terms of digital marketing. Interfacing with clients to help them with their online marketing, working with the client to nurture their customers via robust systems for collecting and managing emails. Via carefully thought-out Lists, Tagging and Automations helping to turn a jumble of emails into a valuable Contact Directory where contact is maintained without spamming.

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