Sir Bob Geldof to rocket into space with Luminox

Sir Bob Geldof has secured a seat in one of the Luminox-partnered SXC’s upcoming space flights. Singer will be presented with a Luminox Space watch designed specifically for the SXC Space Project.

As a key partner in the space project of SXC, watch brand Luminox has shared the news that the Boomtown Rats-singer, philanthropist and Nobel Prize nominee is on his way to becoming an official astronaut having claimed his seat on one of the upcoming trips into space.

Geldof said: "Being the first Irishman in space is not only a fantastic honour but pretty mind blowing. The first rock astronaut space rat! Elvis may have left the building but Bob Geldof will have left the Planet – Wild! Who would have thought it possible in my lifetime."

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Also speaking about Geldof’s decision, SXC founder Michiel Mo said: "We are so proud to have Mr Geldof aboard. He is an icon of social responsibility and in projects like Live Aid, he proved that entertainment and meaningfulness can be a great combination. We share that vision by offering our astronauts a life changing experience, while at the same time we are changing the concept of sustainable airline transportation all together; namely outside the earth’s atmosphere."

Geldof will be undertaking his first step of training in the space flight simulator based in the Netherlands on September 26.

The SXC Lynx is equipped with an independent take-off and landing system, enabling it to depart from a runway using rocket power and land like a plane after its flight. The entire flight takes a little more than an hour and there is only one passenger per flight, seated next to the pilot.

Each SXC astronaut and participant, such as Sir Bob Geldof, will be presented with a Luminox Space watch designed specifically for the SXC Space Project.