Negotiation is the process of communicating back and forth between two or more parties for the purpose of reaching a joint agreement on different needs or ideas. In the art of negotiation, persuasion, rather than power, is used. Framing the negotiation is the process...

Increased competitions in the global marketplace and rapid technological advancements have put the need of effective global leaders at the forefront. These leaders must communicate well and show they are open to people in all countries, and that they can successfully...

Trade fairs are an important part of marketing efforts for many small and mid-sized exporting companies. However, is also the most expensive tool to promote products overseas. The cost can range anywhere from $10,000 to $25,000 or more. Costs can be minimized by joint...

Ayse Oge Ayse Oge is a published author and global trade marketing expert. She is the author or the book Emerging Markets. Ayse’s Corner is a periodic feature for the World TradeWinds eZine’. “Instead of changing the world through revolution, we can...

The United States is the largest services trading country in the world, with $1 trillion worth of two-way trade in 2011 and a services trade surplus of $179 billion (up 23% from 2010). The Bureau of Economic Analysis’ data shows that in 2010, the U.S. had a...