The five-year-old company will use the new financing to roll out more self-serve kiosks in high-traffic locations such as grocery stores, restaurants, convenience stores, apartment complexes, drug stores, even military bases.

Before you go thinking this is some kind of wacky idea that won’t capture much of the estimated $25 billion video and DVD rental market, consider this: DVDPlay just sealed a deal with Pleasanton-based Safeway Inc. for 100 kiosks a month through the end of the year.

And, get this, other companies with cred are test-driving it, reports Venture Wire. Can you say fast DVDs? Redbox Automated Retail LLC, owned by McDonald’s Corp. and Coinstar Inc., are installing kiosks in hundreds of the fast-food restaurants. (Can you rent at the drive-through window, too?)

DVDPlay already pops out DVDs in about 500 locations. Just insert your credit card to rent a new release for about $1.49 a night and $1 each additional night. Company slogan? Rated convenient for kids of all ages. Cute.

As for local kiosks? There are a bunch. For starters, try the Filmore Center 1; Pak N Save in South San Francisco, San Leandro or Emeryville; PW Supermarket in San Jose, Cupertino, Livermore or Castro Valley; and Safeway in Menlo Park, Redwood City, San Francisco, Dublin, Livermore, San Jose, Sana Clara, Lafayette, Danville.

We don’t think Reed Hastings is exactly shaking in his Kenneth Coles. But it does add some pressure in the DVD price wars.