Creative brief

Business Name

What do you do?

We are a retailer located in Memphis, TN. We specialize in band and orchestra instruments, as well as grand pianos.

How many sides of the package require graphics design?

This will be printed on a single sided paper bag that are used to hold customer's purchases at check-out.

List the size requirement(s) for your package graphics design

The design will need to fit on two sized bags: 10x2x15 inch as well as 14x3x21

What is your industry?

Retailing

Describe the target audience for your package graphics

Musicians and parents of musicians

What 3 things would you like to communicate to your audience through your package graphics design?

We would like to include:1)The Amro Logo

2)The Logos of Steinway, Boston and Essex Pianos. These three brands make up the Steinway Family of Pianos. Amro music has been a Steinway dealer for 50 years.

3)A QR code and action line to like Amro Music on Facebook.

What package graphics design styles do you like?

We would like a modern, catchy feel that is clean and easy to view at a glance.

What colors do you want to see in your package graphics design?

To keep cost down, the design will need to be a single color. Our bags are currently printed on a cream color bag with red text. We prefer to keep the bags to remain cream for printing costs, however are open to other ink colors.

What colors do you NOT want to see in your package graphics design?

Open to color suggestions, however we do need to keep the printing color a single color to keep costs low.

What adjectives should best describe your package graphics design?

CleanCatchyEasy to Understand at a glance

What content must be included in the package graphics design?

Amro LogoLike us on Facebook with a QR CodeLogos of the Steinway Family of Brands (Steinway, Boston and Essex)

Do you have additional info or links you'd like to share?

See attachments for current bag design, QR code and logo of Steinway, Boston and Essex.