IRI Report: Health And Wellness Driving Beauty Trends

“Burt’s Bees started a niche trend that is driving the future of skincare,”
writes Leigh Anne Rowinski, beauty industry trend expert for IRI, in her
year-end review of the beauty industry. Not only did the company have $121
million in sales in 2007, its Lip Shimmer Stick was 2007’s fifth best-selling
lip color product, coming after such big names as Cover Girl, L’Oreal, Revlon
and Maybelline.~A

“Burt’s Bees started a niche trend that is driving the future of skincare,” writes Leigh Anne Rowinski, beauty industry trend expert for IRI, in her year-end review of the beauty industry, predicting that health and wellness will continue to shape consumer demand across all categories of the beauty industry.