Encouraging Thames Water customers to conserve water

The idea: Be Water Smart

In the south east of England, water supplies are being stretched further and further each day. It’s an essential part of life, yet we use water daily without really thinking about it. To help Thames Water customers to save water we created an initiative etc...

Be Water Smart reframes water as a valuable commodity and aims to X.

Simple and memorable bits of bite-sized content sit at the heart of Be Water Smart.

Localised campaigns in targeted areas

Oxford is classed as “seriously water stressed” by the Environment Agency, meaning there needs to be a proactive plan to help conserve water in the area to ensure there’s enough to meet growing demand.

There's no substitute for water

Oxford is classed as “seriously water stressed” by the Environment Agency, meaning there needs to be a proactive plan to help conserve water in the area to ensure there’s enough to meet growing demand.

Thames Water is running a number of initiatives to reduce leakage on the city’s hundreds of kilometres of pipes, including using listening devices to detect water escaping from the network, and is now helping residents to use water wisely, whatever the weather.

The campaign features everyday household items such as washing machines, baths and showers being used with sand, honey and orange juice instead of water, showing there’s no substitute for the precious resource.

Results

Accolades

‘There's No Substitute’ was recently included in Luerzer's Archive, a showcase of the best print advertising from around the world. It was also shortlisted for CreativePool's best print campaign.