What you should know about apps

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Here’s what you should know about app users: Fifty-eight per cent of them uninstall it within the first 30 days. Seventy-five per cent of those who log only one app session in the first 30 days will also uninstall it. There is a 60 per cent chance that users who did not come back to the app within seven days never return. Early engagement is the key to retention.

App designers should focus on user engagement and retention rather than number of downloads for these reasons, says a playbook by VMAX called Developer’s Compass to the App Galaxy. VMAX is an app monetisation platform in India and South-East Asia. You can read the full story on The Hindu Business Line.