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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=43692015-07-15T19:15:53Z2015-07-15T19:15:53Z

via Instagram http://ift.tt/1LjofBa http://ift.tt/1LjofBa

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=43672015-07-15T17:04:15Z2015-07-15T17:04:15Z

via Instagram http://ift.tt/1V3IcAC http://ift.tt/1V3IcAC

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=43652015-07-14T20:30:34Z2015-07-14T20:30:34Z

via Instagram http://ift.tt/1IYzHSz http://ift.tt/1IYzHSz

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=43552015-07-06T17:00:34Z2015-07-06T17:00:34ZSomewhere in the halls of the Unwritten But Generally Agreed Upon Rules Of Social Media Etiquette is written that there is something a bit gauche about sending six unrelated Tweets within a matter of minutes. It clogs your followers’ timelines and all but announces, “Hey, I’m spending five minutes to do my Twitter here and then moving on to something else.”

And that’s just Twitter. Let’s not even talk about Facebook or LinkedIn or, gasp, Instagram.

This is one of the reasons why we built SmartQueue into Rallyverse. Here are three ways SmartQueue makes your life as a social marketer a whole lot easier:

1. Get your posts done in 15 minutes without looking like you got your posts done in 15 minutes.

SmartQueue will automatically space out your posts at the intervals that you choose — every 10 minutes or every three hours, whichever works for you. So if you want to spend 15 minutes working on a set of posts for the morning or even the whole day, your followers will be none the wiser.

2. Tune into the most relevant topics without having to tune back into Rallyverse.

If you have a series of posts in your SmartQueue, the order of publishing is determined by whichever post scores the highest. That is, Rallyverse will look at all of the posts in your SmartQueue and send the one that is most relevant at the time of publishing. It makes you look smart, and makes sure your followers get the most relevant content available.

3. Stop pretending that every post needs to be scheduled for a specific time.

There are some posts that need to be scheduled for a specific time of day or week — either to tie into other marketing activities or because you have an established rhythm in your account. But if you’ve ever found yourself haphazardly assigning times to Tweets (“Yeah, this one will totally work at 3:43 pm, sure”), then you might be overthinking things. And wasting cycles. With SmartQueue, you can trust that a good decision is being made for you.

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=43532015-07-02T20:59:32Z2015-07-02T20:59:32Z

via Instagram http://ift.tt/1KxECtu http://ift.tt/1KxECtu

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=43512015-07-01T13:15:41Z2015-07-01T13:15:41ZRemember the high-school kid who was making millions day trading only it turned out that he wasn’t? Or Manti Te’o’s imaginary girlfriend?

The folks at Who Is Hosting This pulled together this infographic of famous internet hoaxes, including details of exactly which news organizations were fooled, so you don’t have to feel so bad about any of it.

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=43472015-06-30T17:18:41Z2015-06-30T17:13:32ZAccording to data shared today by eMarketer, content marketers are remain concerned about their ability to create engaging content, and almost half of those surveyed were worried that their content wasn’t creating any engagement at all.

This is sobering news for sure. Given the amount of energy and resources currently assigned to content marketing within most enterprises, it’s shocking to hear so little confidence in those efforts. Is it a strategy problem? Is it a measurement problem? Is it a resource problem?

While there are a number of different symptoms cited, marketers seem to agree on a solution:

Technology will change content marketing and help address these issues. When Pan Communications asked marketers which trends they envisioned having the largest impact on marketing over the next five years, 38% cited the convergence of marketing and technology—the No. 1 response.

Adoption of such tools should allow marketers to ensure content creation is tailored to specific customer personas based on data and insights, as opposed to just taking a shot in the dark on each channel, and continuously engage consumers.

It’s a story we’ve heard before — with all the challenges facing content marketers, there’s no choice but to turn to technology and automation. And, used appropriately, those tools can make marketers a lot more productive and effective.

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=43452015-06-25T22:01:11Z2015-06-25T22:01:11ZOn the off chance you’re not among those sipping rosé and attending parties on yachts this week, we would like to share the following Tumblr, which should make you feel at least slightly better about being stuck in the office:

As you were.

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=43412015-06-25T16:47:12Z2015-06-25T16:27:58ZHave you seen the Rallyverse June Newsletter? We announced our new plans and pricing — including some entry-level plans that we’ve never offered before — as well as shared details on our new automated tagging, brand libraries and SmartQueue for publishing.

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=43372015-06-23T15:43:52Z2015-06-23T15:43:52ZWe’ve recently expanded the Rallyverse help library with a series of new tutorials. The new tutorials are task-oriented and presented in TL;DR three-GIFs-and-just-a-few-words formats.

Here’s a look at the complete new library:

Each new tutorial offers simple instructions and a series of GIFs for completing a specific Rallyverse task (adding images, customizing posts for multiple networks, using tags to optimize your content strategy, below).

To check out the complete library, log in to Rallyverse and click help on the top nav.

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=43322015-06-16T17:43:24Z2015-06-16T17:43:24ZWho knew that in 2015 all marketing professionals would maintain a steady alternate career as headline writers?

That is, if you do social media or content marketing as part of your job, you spend a lot of time thinking about headlines — for your blog posts, your social updates, your image titles. And you’re very aware that headline matter in attracting the interest of your audience and that if you want to earn attention, you need to focus on creating appealing headlines.

So we all know that headlines matter. The question is, how much?

Some new research from Reuters sheds some light on the power of headlines:

It turns out that while headlines are certainly influential in capturing social clicks, they’re even more influential when it comes to earning clicks on search engine results pages:

Overall, we find that the key driver in search is the relevance of the headline. The brand tends to be less important, as does the author of a piece or a social recommendation within the search results. By contrast, in social media the headline is less important than a recommendation by trusted brand or someone you know. This may be because in search we tend to be looking for very specific information – whereas default behaviour in a social network is to browse a complex multi-subject news feed. Users will be more receptive to signals around quality and trust to help them make that choice.

That is, headlines matter all over, but in social media, the source matters the most. On a search results page? Headline is king, and source doesn’t factor as prominently.

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=43282015-06-12T17:30:16Z2015-06-12T17:28:25ZHere in the future, there exist not only infographics and not only GIFs but also infographics made from GIFs. And some of those gifographics are on the topic of why you should be making more gifographics:

First, gifographics aren’t hard to make at all (which I’ll explain). Second, they aren’t much more expensive than traditional infographics. Third, gifographics are the latest iteration of visual content, but they won’t be the last. As marketers, we all need to continue learning and offering better content to our audience. If anything, learning how to make gifographics should be a priority.

As passionate GIFers, we couldn’t be more excited about gifographics and, well, we’re probably overdue to give one a try ourselves.

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=43232015-06-09T16:48:14Z2015-06-09T16:45:42ZThe team at Starfleet Media just released a deep dive into B2B content marketing, and revealed the most popular tools and channels used by B2B marketers:

1. ROI remains king when it comes to making the investment in content marketing.

92% of respondents cited generating more leads as the top reason that they chose to build out their content marketing, and 87% of respondents said they wanted to generate better leads.

2. When it comes to distribution, cheap and owned are preferred, and everyone is over Facebook.

How do B2B marketers promote their content? The ways that don’t cost money. The top three channels on the list were outreach to internal team members (91%), Tweets (90%) and posts on the company blog (89%). The most shocking item on that list? Facebook posts were only used by 24% of B2B marketers for content promotion, behind even (gasp!) Google (34%).

3. The most important tools are the ones that help marketers understand their own sites, but marketing automation is more popular than you think.

Site analytics tools are the most commonly used software tool, with 78% of respondents claiming to be users, followed closely by marketing automation (73%) and landing page tools (68%).

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=43172015-06-05T19:20:21Z2015-06-05T19:20:21Z

What were our social audiences most excited about this week? In the absence of any Star Wars or emoji-related news, you dug in on some stats about the cost of content marketing and treated yourself to some amazing photos (and videos) from space:

1. “B2B firms in the US alone spend over $5.2B a year on content creation efforts.”

Why it worked: a little bit of #cats and a little bit of self-reflection, maybe? In that we all worry that our industry is boring and that the grass is greener in one of those #fun industries or products?

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=43112015-06-04T16:01:48Z2015-06-04T16:01:48ZWe’ve just released a set of small but helpful updates to the Rallyverse user experience. Here’s the list:

1. New Top Nav

The most obvious is an update to the top nav bar. We’ve moved the icons for Settings and Help out of the Profile submenu and into the top nav bar.

This means that your Settings are a click closer for when you want to update your keywords and categories and that we have an easier path to access our help content (which is all still GIFs, in case you were wondering).

2. Say hello to SmartQueue

We’ve renamed “Optimized” scheduling “SmartQueue.” We believe the new name more clearly describes how this feature works, in that it allows the user to add items to a publishing queue and then allow Rallyverse to publish them at user-controlled intervals.

3. Owned is now Brand

Another label change, but one we think is long overdue. We’ve been using “Owned” for a while as a label for a brand’s first-party content assets (either on their own domain or on distributed social accounts). We’re now calling that Brand content, and it’s found in your searchable Brand Library.

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=43002015-06-01T11:30:21Z2015-06-01T11:30:21Z

What are we calling social media automation these days? A post on Jeff Bullas’ blog attempts to tackle that question, and lands squarely in the “mostly efficiency tools, not at all spammy” camp:

To summarize, they identify social media automation capabilities as content discovery, performance measurement and post scheduling.

Which is great, and which, we guess, means that Rallyverse is a social media automation tool? But those aren’t the capabilities that leapt to mind when I heard the phrase “social media automation.”

Instead, I immediately thought @mention spam. I thought automated “Thanks for following me and please check out my blog here at www.purelypromotionalcrap.com” DMs. I thought blast publishing tools that consumed unread content from RSS feeds and spewed unreviewed posts to as many social networks as possible.

So which is it? Can social media automation as a buzzword and label mean something less insidious than the spam labels that I was so eager to smear it with? Can it just mean tools that automate social media tasks (content discovery, scheduling) that remain manual for many marketers without being thoughtless and spammy? Can it grow up?

And, most importantly, have we been building social media automation at Rallyverse all along?

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=43012015-05-29T12:12:19Z2015-05-29T12:12:19ZCommunication is increasingly visual. Whether it’s tending or your Instagram or Snapchat presence, or just being smart about engaging your followers on Twitter and Facebook, mastering visual communication is essential for any marketer.

The team at Bigstock have created a great infographic on how human beings process images, including details on the way we all respond to colors and textures.

It’s a great cheat sheet for any marketer and worth a read (and a look!). Check out the full infographic below or on their site:

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=42972015-05-28T15:18:07Z2015-05-28T15:17:18ZAccording to new research from Pulsepoint and Digiday, content marketing and native advertising will be hotbeds of marketing investment over the next two years, but even with more resources in hand, marketers will struggle to create enough quality content and measure its ROI.

That is, marketers expect to spend more on content marketing and native advertising in the next two years, but they don’t expect it to be enough to fully achieve their goals; read all the details here:

So how will marketers cope? The answer isn’t going to be “hire a bunch more people.” They’ll look to software platforms to help them be more efficient and to make sure their investments are delivering a return for their business:

Technology will help industry professionals overcome these boundaries and change the future of content and native. Six in 10 agency and brand professionals and publishers said automation tools would allow for more precise data-driven targeting, and a close 58% would be able to resolve the ROI issue with better measurement and optimization techniques. Distributing content at scale and creating quality content more quickly were also expected to be results of marketing automation. In all, just 11% of respondents said such tech wouldn’t improve content and native [emphasis added].

This all feels like an important inflection point for content marketing: we’ve long been past the moment where content marketing is a luxury or an experiment, and it appears that we’re now coming to terms with the reality of building long-term success with content marketing. Namely, that just like other forms of digital marketing, human decision makers are a lot more effective and efficient when they’re supported by the appropriate technologies.

Embracing technology doesn’t mean that the art of marketing is dead. It just means that the practitioners are, metaphorically (and, well, sometimes not so metaphorically) being promoted from writers to editors. And it’s technology that will enable that change — and hopefully deliver big results.

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=42852015-05-22T16:04:18Z2015-05-22T15:30:19ZOh, if only we could pretend we weren’t super duper excited about being able to use emojis in both WordPress blog titles and URLs:

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=42832015-05-22T14:01:25Z2015-05-22T14:01:25ZRallyverse now automatically adds tags to all of your content suggestions.

While we’ve supported tags for a while, they’ve required that you (a) set up those tags in Settings and (b) manually add the tags to posts before you share or publish them.

We now take any tags you’ve entered in Settings plus all the keywords you’re using to search for content and add them to your posts when we see a match. You can always remove the tags or add more of your own, but we’re at least giving you a bit a of head start.

Why use tags? We’re glad you asked!

1. Tags let you implement a content strategy

With tags, you can outline the themes and topics that you’re planning to address with your content strategy. What are the topics you care about? What are the themes you want to explore? By tagging your content and posts, you can plan and measure how often you’re posting on each topic, and make sure you’re sticking to your strategy.

Our content calendar can help a ton on this front by enabling you to filter upcoming posts by tag so you can identify where you may have gaps in your plan.

2. Tags give you a visual shorthand for your content recommendations

The tags provide an easy way for your eyes to scan your recommendations and quickly answer the “Hey what’s this one about” question. Our goal to help marketers to get more done, and the more information that we can present to you to enable you to make smart decisions, the better.

3. Tags make it clear what’s working and what isn’t

With the tagging details that Rallyverse displays in Reports, you get a clear feedback loop on the topics that work best (and worst) for you, including a handy list of top performers and weak performers. You can use that information to adjust and optimize your posting strategy.

As always, the answer (at least for us) is “more space, more Star Wars.”

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=42762015-05-21T17:16:12Z2015-05-21T12:23:16ZThe internet is awesome. We love it. We can’t imagine a world without it.

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=42782015-05-20T14:44:17Z2015-05-20T14:44:17ZDid you miss the Rallyverse May newsletter?

In it, we show you how you can get a sneak preview of our content recommendation technology with just your Twitter handle and a few seconds of your time, talking about how we can help you make the most of your owned content assets and sharing details on a few recent feature enhancements.

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=42722015-05-19T20:06:49Z2015-05-19T20:01:20ZLooks like it’s upfront season for new social ad products.

Pinterest announced a new portfolio of ad products that are set to debut this summer that cover advertising scenarios across the marketing funnel:

“We think that enabling that B2C [business-to-consumer] messaging has good business potential for us,” Facebook Chief Financial Officer David Wehner explained on Monday at a tech conference in Boston. “As we learn those things, I think there’s going to be opportunities to bring some of those things to WhatsApp, but that’s more longer term.”

For $21.8 billion, one would hope that there would be some good business potential there.

What do all of these announcements have in common? They’re all familiar tactics in new packaging. Whether it’s new spins on video ads or promoted content, or something as simple as a dumbed-down marketing email in a messaging app, the general form is recognizable, even if the delivery scenario feels new and/ or unique.

And, of course, none of us should even feign surprise that each of these platforms are pursuing monetization plans; something needs to pay for all these amazing web services we all consume.

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=42692015-05-15T16:26:17Z2015-05-15T16:26:17ZDo you fondly remember the days when it felt slightly transgressive to include a :) at the end of a work email? Never on a Reply-All email, mind you; maybe just a quick note to someone on your team at the end of the day when some casual confidence was being shared?

Well, the times are now becoming very different.

In a thinkpiece in the Atlantic, Bouree Lam makes the case for why emoji are not acceptable in workplace communication. And the answer is more than just #millennials (though that’s certainly a part of it):

Beyond the bits where millennials now make up a majority of the workforce (and millennials do heart their emoji), it turns out that emoji do add something to everyday office communication: tone. From the article:

Lauren Collister, a socio-linguist at the University of Pittsburghwho studies the interaction of language and society, argues that whether it be emoticons or emoji—both are doing their part in revolutionizing language. In emails, Collister says that emoticons and emoji act as discourse particles—a word that has no semantic meaning but adds intention to a statement.

“People tend to use emoticons when there’s some kind of what linguists call a face threat—something kind of awkward or potentially offensive, or somebody could take something the wrong way,” explains Collister. “So people will use emoticons or emoji in these instances to just add that little bit of extra inflection or discourse particle information at work too because it’s a useful way to communicate.”

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=42622015-05-12T11:58:14Z2015-05-12T11:58:14ZYour Rallyverse reports are now available in an extremely printer-and-PDF-friendly version. Navigate to Reports and click Print Summary and you’ll reveal a version of your reports optimized for a printout.

If you’re trying to keep things a bit more tree-friendly, you can also open the printable reports as a very handy PDF file that will share well with colleagues and clients.

Whether or not you dare to use up your precious ink cartridges and print these in color? Well, that’s up to you, but when it comes to printers, we’re full-on #YOLO.

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=42632015-05-14T20:37:43Z2015-05-11T15:47:15ZLast week we shared 3 reasons why the most important content you curate is your own. The tl;dr is that your evergreen assets can produce engagement again and again, so long as you know when they’re relevant to promote and share.

This week we want to offer five very concrete suggestions for how you can use Rallyverse to be smarter and more efficient when you do curate your owned content. Note: “owned” content is our term for the assets that exist in your CMS or on distributed social sites that you’ve created already.

So if you believe the theory about the value of owned content (and you should), then here are some ways Rallyverse helps you put said theory into practice.

1. Connect and catalog your owned content assets

You can’t curate your owned content unless you can easily find your owned content. When you set up your Rallyverse account, we make it easy to connect to your existing content assets spread across your various social accounts as well as your own CMS. You can enter YouTube, Slideshare, Tumblr and Instagram usernames, and we’ll index all of the content contained in those accounts. You can also give us RSS or XML feeds from your CMS and we’ll index all of that content as well. What’s great is that Rallyverse is smart enough to tag this content as yours as we index it — which has a lot of advantages for you as you use the system (we’ll get to those in a minute).

2. Control how much of your owned content you surface and share

In addition to connecting to your owned assets, Rallyverse lets you control the parameters by which we’ll surface and recommend this content. You can choose to boost the scoring of your owned content (which will make it more likely to show up in your real-time recommendations). You can also set the lookback window for how deep into your archives we’ll look for content (anywhere from 12 hours to 365 days).

3. Sort and organize your owned content recommendations

Once you set up your owned content assets and scoring, we make it pretty easy to sort and filter your owned assets from among your total set of recommendations. Just click the “Owned” filter and we’ll pull up only the content that we’ve curated from your archives.

4. Search your owned content archives

Looking for something from your owned content archives that maybe falls outside the lookback window you set for recommendations in Settings? You can use our search tools — either via one of your keyword filters or a query you type in — to search all the content we’ve indexed for you. Need something from a few months ago on a specific topic? Pop it in the search box and we’ve got you covered.

5. Schedule your owned posts in advance

While you can run into problems by scheduling content too far in advance, when it’s your branded owned content that’s pushing people to your landing pages, it’s a good idea to make sure you keep a steady drumbeat of social posts. Our scheduling, tagging and calendar tools make it easy to set your strategy weeks in advance, and to sort and share your content calendar with the rest of your team.

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0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=42552015-05-07T21:38:56Z2015-05-07T21:27:23Z

Heidi Cohen wrote a great piece about the importance of curating your brand’s owned content, and why it’s as essential a part of your content strategy as curating content from third parties.

It’s absolutely worth a read, and you should head over and read it now:

Why do we think curating your owned content assets is a good strategy? Here are three reasons:

1. Evergreen content is always in season

If you mix evergreen content along with more timely content pieces on your blog or Slideshare, then you likely have a stable of ready-to-go content that addresses topics that will be relevant today, next week, even a month from now. Finding those items when they’re relevant and re-posting them means you’re getting additional value out of your assets.

2. You have more content than you think

You may think you only have a few content items to choose from when curating your owned content, but there’s likely more distribution-ready content in your organization than you realize. It isn’t just stuff from your social accounts, it’s the images that accompany blog posts, photos from company events, videos of presentations, tips and tricks from your support materials, screenshots of your product, even plain old pages on your web site. All of that makes for shareable content. (Of course, being smart about connecting to all of those assets, indexing them appropriately and retrieving them quickly is another story, one we’ll cover soon.)

3. Re-posting doesn’t hurt performance

Next time you get hung up on worrying about whether or not you can Tweet a link to the same blog post again, remember that no one follows your Twitter as closely as you do. If content is relevant, you can share it again. And again. And again. Trust us, we did the research and you’ll be fine.

In terms of how you put this all into action? Rallyverse can help. Look for details here on the blog in the next few days.

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Strict Standards: Only variables should be assigned by reference in C:\inetpub\wwwroot\wordpress\wp-content\themes\whiteboard\functions.php on line 107
0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=42502015-05-04T15:33:48Z2015-05-04T15:33:16ZFor an “unofficial secular holiday” that’s only been around for 4 years and has largely become a thing due to good-natured social media sharing, Star Wars Day really seems to be working out.

With that in mind, here are some of our favorite Star Wars things on the internet today.

Perhaps we should start with the world’s largest LEGO Millennium Falcon? All 250,000 bricks strong? As far as we can tell, those are just normal people in Stormtrooper costumes and not some sort of elaborate oversized Lego statues.

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Strict Standards: Only variables should be assigned by reference in C:\inetpub\wwwroot\wordpress\wp-content\themes\whiteboard\functions.php on line 107
0Gabe Bevilacquahttp://www.rallyverse.comhttp://www.rallyverse.com/blog/?p=42472015-04-30T21:51:14Z2015-04-30T21:51:14ZNew in Rallyverse: you can now manage the time that receive your Daily Deck emails in Settings. Navigate to Settings // Notifications and you can set the time that you receive your Daily Deck email each morning.

The default is 8 am in your time zone, but feel free to flip that to whatever you want:

And, of course, if you need a refresher on our email options, we’ve got a full write-up here:

Have a great Thursday.

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