Pricing your available advertising space is not an easy task since there is no standard pricing structure that can fit all websites.

Each website, each blog, each content provider that uses advertising as their primary, or one of the sources of revenue, are different.

Advertising on a fly-fishing site is different from advertising on a music-downloading site. These are some of the aspects you should consider when determining the ad rates.

The contents of your website is the core of all activities. It attracts both visitors and potential advertisers. The definition of content differs from one website to another and from one industry/category to another.

It could be articles, songs, games, forum posts, photos, etc. It is your primary product so be sure to dedicate your effort and attention to continuously improve and expand it.

The objective is to generate more contents with high quality, relevance, usefulness to attract more visitors and advertisers.