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Oxford Circus, Atkins

A powerful animation and a series of stills were commissioned by Atkins London to communicate the radical proposals that would improve the way Oxford Circus looks and operates. Timing the sequences to correlate with data generated by technical models (developed to test the proposals prior to their implementation), we used a combination of film footage and innovative 3D animation techniques to illustrate the proposed footway gains, re-surfacing, de-cluttering and distinctive crossing solution.

Our high quality marketing CGIs provided the client with some standalone imagery to showcase their vision using photorealistic architectural rendering and Adobe Photoshop.

"The Oxford Circus proposals are a complicated mix of solutions that address issues of pedestrian and traffic movement as much as urban design. The animation explains these issues in a much more understandable way than two-dimensional drawings alone."