Key Insights from the 2017 Digital Trends annual report

3-Part Webinar Series

Key Insights from the 2017 Digital Trends annual report

Customers are connecting with brands more than ever through great experiences. 2017 is the time to master building the right mix of marketing, data and strategy to deliver customer experiences and maintain your competitive advantage

As more companies in South Africa improve their digital approach, it becomes more difficult to use tactics to achieve differentiation. Instead, it’s all about strategy and experience design and neither is a ‘one and done’ proposition. Customer experience that is fully embedded in company culture is regarded as the primary way for organisations to differentiate themselves from their competitors in 2017.