That’s according to Kantar retail analyst Bryan Gildenberg who regularly provides channel checking information to clients. “We are far more confident in luxury retailers that control brands. There’s more margin in that.”

______________________________________________________Got something to to say? Send us an e-mail at fastmoney-web@cnbc.com and your comment might be posted on the Rapid Recap. If you'd prefer to make a comment, but not have it published on our Web site, send those e-mails to fastmoney@cnbc.com.

Trader disclosure: On July 11, 2012, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s "Fast Money" were owned by the "Fast Money" traders; Tim Seymour is long BAC; Tim Seymour is long INTC; Tim Seymour is long SBUX; Josh Brown is long AAPL; Josh Brown is long JPM; Josh Brown is long GDX; Josh Brown is long GLD; Josh Brown is long XLU; Josh Brown is long TLT; Josh Brown is long XLF; Josh Brown is long WMT; Josh Brown is long TGT; Guy Adami is long C; Guy Adami is long GS; Guy Adami is long INTC; Guy Adami is long AGU; Guy Adami is long NUE; Guy Adami is long MSFT; Guy Adami is long BTU; Brian Kelly is long EURO; Brian Kelly is long TIP; Karen Finerman is long AAPL; Karen Finerman is long BAC; Karen Finerman is long JPM; Karen Finerman is long WMT; Karen Finerman is long TGT; Karen Finerman is short SPY; Karen Finerman is short IWM; Karen Finerman is short MDY

For John EhrhardtNothing to disclose

For Jeff KilburgJeff Kilburg is long SPXUJeff Kilburg is long TBT

For Mike GreeneIn the past 12 months, Benchmark or its affiliates have receive compensation for investment banking services from the subject Company: SWHCIn the past 12 months, Benchmark or its affiliates have managed orco-managed a public offering of securities for the subject company: SWHCThe research analyst, a member of the research analyst’s household, any associate of the research analyst, or any individual directly involved in the preparation of this report has a long position in the shares or derivatives of the subject company: SWHCA member of the research analyst’s household serves as an officer, director or advisory board member of the subject company: SWHCBenchmark makes a market in the securities of the subject company: SWHC