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We need YOU!
The Virginia Department of Health’s Central Virginia Health District and Live Healthy Lynchburg are showing their love for moms with the launch of their Breastfeeding Welcome campaign! From February 14 through Mother’s Day, CVHD, LHL, and community partners (YOU!) will be visiting Lynchburg-area businesses to encourage them to become breastfeeding friendly!

The campaign will utilize volunteers to spread the benefits of breastfeeding to local organizations. Those wishing to become a “Breastfeeding Friendly Organization” will post the campaign’s “Breastfeeding Welcome” sticker in their windows, a signal to the 90% of moms that leave Centra Virginia Baptist Hospital breastfeeding that they are welcome to do so inside.

Would you and a group of friends be willing to cover an area of our community? We are encouraging our volunteers to visit businesses that they currently frequent, using phrases like, “I’d love to post a sticker in your window to let other breastfeeding mothers know that you welcome them, just as you’ve welcomed me!”

To acquire a stack of stickers and letters today, email: lbarnes@themotherhoodcollective.org!

More information below:

By becoming a Breastfeeding Friendly Organization, area locations will enjoy several benefits, including free advertising from Live Healthy Lynchburg and area media. Families searching for breastfeeding-friendly venues will also be directed to these establishments. By allowing women to breastfeed on premise, organizations will also be in compliance with state legislation. Virginia statute § 18.2-387 on indecent exposure states that, "No person shall be deemed to be in violation of this section for breastfeeding a child in any public place or any place where others are present."

Becoming a Breastfeeding Friendly Organization has great benefits for the community as well, as breastfeeding has a positive impact on the health of both babies and mothers. Breastfeeding decreases the risk of later childhood obesity, and evidence has shown that obese children are more likely to become obese adults. It also protects the infant against short- and long-term illnesses, lowers the risk of postneonatal mortality (infant death), and is protective against SIDS. Breastfeeding is great for mothers, too, by helping shed baby weight, providing bonding time, and decreasing mom’s risk of certain cancers.