Worried about asking your wife if you can go and watch the Lions Tour in Australia this summer? Get a pep talk from Jim Telfer before telling her.

Telfer epitomised true Lions spirit, whether he was commanding troops on the field or bellowing instructions off it, and his latest call to arms is directed at supporters in a mock video of his expletive-heavy "Everest" cry from the 1997 South Africa tour.

Telfer's commitment to the cause, and his undoubted pride in anything to do with Lions rugby, was underlined by the inspiring speech he gave to the forwards ahead of the first Test against the Boks in '97.

And now a three-minute parody video, hosted on Tourism Australia’s YouTube channel, has revived his magnum opus - but this time urging all British and Irish men to travel to Australia to support their team, by convincing their wives to let them go.

"Will you be on that Qantas plane?" asks Telfer, who appears in the video alongside rugby fans taking the place of Lions forwards. "Will you swap Swansea for Sydney? Will you swap Bristol for Brisbane, Melrose for Melbourne? Isn't five weeks of tropical bliss worth one night in the dog house?"

"This will be your Everest," he adds. "But the snow will be sand and the sherpas will be wearing bikins."