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Attribution 360 offline conversion connector.

Are you able to see the complete impact of your marketing activities, regardless
of whether customers convert online or offline? Your answer to this important
question could greatly impact your success.

Though customers often research purchases online, they have a tendency to buy
offline — by phone or in-store. If marketing efforts are evaluated by online
conversions alone, you’re not getting the full picture of how online investments
help generate offline revenues.

The Attribution 360 solution.

By linking online and offline activities, Attribution 360 allows marketers to
closely assess which in-store sales can be attributed to digital marketing
investments. The value of online channels — from display to search, affiliate,
email, social and more — can be quantified in terms of revenue generated
in-store.

In this brief you’ll learn:

Why it’s critical to see how in-store sales are influenced by digital
marketing

How Attribution 360 works to bridge online tagging and offline purchase data