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Louis Vuitton Townhouse Opening

LOUIS VUITTON threw open the doors of its Townhouse store-in-store in Selfridges yesterday with not one but two celebratory events.

A girl's lunch gave a handful of editors and friends of the house the very first look at the three floors of LV fabulousness, held together by a 360-revolving lift. Guests took their seats at a table clothed in Jo Ratcliffe illustrations and tucked into colourful bento boxes of amazing Hemsley & Hemsley food. Hosted by the womenswear studio director Julie de Libran, it was the ultimate event for ladies who lunch - and then dash back to their offices afterwards clutching the Viewmasters and a piece of the table cloth cut off to frame for a little LV keepsake.

Later that evening, the capital's fashion pack was out in force to preview the three interconnecting-floor Townhouse at a cocktail party in store. Mary Charteris was on the decks with husband Robbie Furze, while guests sipped on Champagne and queued up to take a ride in the aforementioned elevator before having their very own LV credit card holder personally monogrammed on site.