Some pointed out that swathes of Florida, still reeling from Hurricane Irma, had not been able to watch or report - but that would not have substantially helped the ratings.

In his 'lowest ever' summation, Trump may have been thinking of the show's 2.5 rating in the key adults 18-49 demographic - below last year's previous low of 2.8.

For them, National Boyfriend Day is a kick in the teeth.

I mean you people already get Valentine’s Day AND all those couples privileges from tax breaks and cheaper hotel rooms to being able to get out of things you don’t want to do by blaming your other half (yes, that’s right, we know you do that). Is this just the greetings card companies infiltrating social media to get us to waste more money and resources on unnecessary, overpriced tat? I’d rather that was the case than any rational person thinking this was a good idea.

Upon receiving the trophy, he said: 'At long last, Mr. 'And Donald Glover, during his speech for Best Lead Actor in a Comedy, said: 'I want to thank Trump for making black people number one on the most oppressed list.

Many people are happily single and are far too busy having amazing careers and travelling to far off lands to worry about the fact elderly relatives can’t get their heads round the concept they may be perfectly happy flying solo forever.

The interesting thing about this is that, while everyone, male, female, single or in a couple, can be lonely, in my experience single women usually have the most extensive and developed social lives and friendship groups. National Girlfriends Day (note the ‘s’) is on August 1 and is a US thing where women celebrate their female friends.