curve your reality

Through social listening, we discovered that teenage boys aren’t fantasizing about supermodels and cars - it’s much weirder.

THE CHALLENGE

Help Curve Fragrances overcome their primary barrier of having an old brand image, and drive relevancy among the Gen Z/Millennial consumer.

THE SOLUTION

We uncovered real, insight based trends such as “I wish I was a horse” and “I wish I could bathe in spaghetti”. Based on these insights we developed the creative platform #CurveYourReality. We made short films based on the real fantasies of teenage boys across the USA.