February 09, 2009

Small or big business, non-profit or otherwise, it is important to understand the nature of email bounce management. The success of your targeted permission-based email program may hinge on how well you maintain your list, and here's why:

Bounced emails are unreceived, and if ignored, these subscribers will forget they ever subscribed. It is up to you, the sender, to investigate best strategies for insuring delviery to this segment of your audience.

A high and continuous rate of bounced emails will tarnish your email reputation with the receiving internet service providers, and that bad reputation can cause further disruptions in your email deliveries.