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Wednesday, July 12, 2017

As a faculty member working in educational development, there is a
question at the forefront of my work—how do we drive and maintain
engagement in faculty development initiatives? summarizes Rachel C. Plews, conseillère pédagogique and lecturer at the Ecole hoteliere de Lausanne, where she coordinates faculty development initiatives and programming.

Photo: Faculty Focus

In the book The Four Cultures of the Academy (Bergquist,
1992), those in academia who identify with developmental culture can be
seen as idealistic and unproductive; they are busy imagining what things
should be like as opposed to the more pragmatic colleagues in the
collegial and managerial cultures who focus on plans and strategies that
are often easier to implement and produce quantifiable impacts. With
these competing forces and priorities, it can be easy for initiatives
related to faculty development to get left behind or relegated to the
compliance box of the checklist of things we simply must have. So how do
we move away from this and promote a culture of sustainable engagement
for faculty development?

1. Leverage marketing.
Get back to the basics of the four Ps of marketing, also known as the
“marketing mix” (Kotler, 2011): product, price, place, and promotion. In
the context of faculty development, the product, or what we are
“offering,” is the service of professional development. Although
sometimes there is a financial cost, the most significant price for
faculty is time. For place, the development is traditionally done in a
face-to-face environment whether on or off campus. With the advancement
of digital tools and new technologies, we can offer online solutions in
both synchronous and asynchronous formats, including courses, webinars,
and virtual environments. Finally, we increase awareness of what is
available through promotion.

Consider the ways in
which you promote your workshops or programs. E-mails are easy to ignore
and easy to delete. Consider something new, but make sure the core
message is still present. Recently, I promoted a pedagogical working
group series using Adobe Spark. Click on this link to see a sample: https://spark.adobe.com/page/DZOWsTlksIOBU/Read more...

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About Me

Hello, my name is Helge Scherlund and I am the Education Editor and Online Educator of this personal weblog and the founder of eLearning • Computer-Mediated Communication Center.
I have an education in the teaching adults and adult learning from Roskilde University, with Computer-Mediated Communication (CMC) and Human Resource Development (HRD) as specially studied subjects. I am the author of several articles and publications about the use of decision support tools, e-learning and computer-mediated communication. I am a member of The Danish Mathematical Society (DMF), The Danish Society for Theoretical Statistics (DSTS) and an individual member of the European Mathematical Society (EMS). Note: Comments published here are purely my own and do not reflect those of my current or future employers or other organizations.