Category: Event Marketing

For one week each year the streets of San Francisco are filled with security professionals from around the world, attending the largest security conference: RSA. I had the pleasure of supporting our security clients as this year’s event. Following are a few pointers and lessons learned for PR pros planning for next year.

Last month I attended the Marketo Marketing Nation Summit for the second time. My previous attendance was in 2014, which now seems like an eon ago—changes in the so-called “marketing nation” and in marketing tech have been dramatic in the past three years.

As a PR professional for many years, I have time and again watched clients make plans for the big yearly trade shows—SXSW, CES, Money2020—with all of the excitement of kids off to summer camp. They leave with big hopes for new leads, grand dreams of media coverage and plenty of sunscreen. Without fail, they return exhausted and somewhat disillusioned, if not sunburned.