Category Archives: Brand Story

It matters not whether you have a physical storefront or a virtual one. Whether you sell a service or a product, storytelling is an important way to tell people about your business. Your first response may be, but I’m not a storyteller. I beg to differ. Remember when you were a child and you got […]

I have actually told clients don’t bother with the business cards. It may seem as the thing to get if you are serious about business, but they definitely aren’t the first thing you need or even the second. Give people a reason to want to ask for your card and that is what I shared […]

Can you imagine anything harder for a business person than marketing with all of the Caribbeanesque rules? How about all of that while being an introvert? Originally published on LinkedIn I straddle the world of the extroverted introvert as do many Caribbean people. (Let’s leave how that works for another discussion.) However, I do have […]

Are you a consultant looking for contracts or a business owner seeking new clients? Where do you look for them and how will they find you? LinkedIn continues to grow in importance in an age when it is becoming increasingly difficult to tell the real from the fake. Potential clients or employers will search to […]

Marie Forleo defines herself as a multi-passionate entrepreneur and if you listen to her story of how she arrived at her current position as one of the leaders in the entrepreneurship space you understand why the title fits. Her story sounds like many I have heard across the region and even my own. Caribbean people […]

Write two press releases and call me in the morning. That seems to be the prescription with which many public relations and media professionals handle campaigns and it is so far from what is necessary to garner attention in today’s very noisy marketplace. Here are a few reasons your communication strategy failed. Your end goal […]