TORONTO, ON - APRIL 13: Mayor Rob Ford and his brother Councillor Doug Ford, while hosting their Sunday radio show, were on hand on Coun. James Pasternak's annual clean-up day at Earl Bales Park in North York. (Rene Johnston/Toronto Star via Getty Images) | Getty Images

After spending over a week publicly defending the mayor from his drug accusations, Doug Ford quickly refuted the Globe's article, giving interviews to KISS 92.5 FM, Global News, CP24 and additional news outlets. This represents a markedly different communications strategy from his brother Rob, who waited eight days to formally address Gawker and the Toronto Star's reports he was seen smoking crack cocaine on video.

"I do not use crack cocaine, nor am I an addict of crack cocaine," Rob Ford said, in the televised interview. "As for a video, I cannot comment on a video that I have never seen, or does not exist."