The New Year is here, meaning it’s time to reassess your Inbound Marketing strategy to keep up with the trends. These Marketing ideas might just be timely reminders, or they could be something you haven’t considered before. The below strategies are all new, but they will help you to propser in 2016.

High quality content marketing has forever been the main element to a thriving, well-visited website. To understand what quality content production actually is and what it involves, read
17 ways to consistently generate quality content marketing. When you produce quality content you will see a gradual increase in domain authority and increased content shares overall. This is obvious in theory, but what about the evolving elements of quality content, especially in the changing Inbound Marketing trends of 2016. Below are the 5 main quality and standards that marketers need to know for the coming year in order to stay relevant in their field.

Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you're only employing one person to manage your entire social media stratgy? How do they find time to dedicate to social media without neglecting their other responsibilities?

That's the position many marketers have found themselves in. Checking in on social media happens between meetings, emails, editing articles, optimising CTAs, distributing your content, and growing organic search referrals.

April’s Perth HUG (HubSpot User Group) meeting – only our second one, was a great success! Of 65 who registered, 40-50 local businesses joined us to find out about ‘How to get more followers, engagement and revenue through Social Media’. Our feature presenter from Sydney was Ryan Bonnici (Marketing Director (APAC), HubSpot) who shared his knowledge and passion for creating a world-class inbound marketing machine.

I have experienced a lot of Perth marketers rolling their eyes and wondering why we need another term – inbound marketing – when SEO, PPC and blog sites have been around for a while and work just fine. Is inbound marketing just another buzzword for digital marketing?

What is inbound marketing and why have so many marketers around the world adopted this methodology?

In this podcast Brad and Scully from imageseven discuss the anatomy of a killer landing page; how email is deceptively complicated; where to start if your marketing is all over the place; what a software platform for managing social media learnt from some of its less awesome blogs; and is marketing is killing our most important words.

Over the past decade, there’s been a fundamental shift in the way companies reach their audience. In 2005, when the internet was booming, brands were in control. Buyers were constantly bombarded with billboards, commercials, online ads and cold calls trying to sell them a product or service.

About Us

HUG Perth is an innovative community for anyone involved in digital marketing. From small business to large enterprise, you need to stay up to date with effective marketing strategies, the latest tactics and especially how technology can help you succeed with generating leads and turning them into customers for life.