Tools are used by these teams to create engaging content that can be used in marketing campaigns and to maintain an online presence. The products often provide tools such as user access control, content libraries, timelines, schedules, and archives. Social media management tools are aimed at maximizing search engine optimization, increasing inbound traffic, customer satisfaction, and customer conversion.

It can be a part of a social media suite as a standalone or integrated component. Many marketing automation products offer social media management as a feature.

Hootsuite Enterprise is the world’s most popular social relationship platform, designed for organizations to execute social media strategies across multiple social media networks, including Facebook, Twitter, Linkedin and Google+. Scaleable content management features allow different business units to coordinate and amplify messaging.

Comprehensive analytics capture social data, providing executives with actionable insights for business decisions.The ROI of social media rests with the people who use it. Empower your people with the best tools, the best intelligence and the best security to effectively harness the social web.

Buffer is a complete social media management solution for marketing teams, agencies, small businesses, and individuals.Fully manage all your social media updates for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Google+.

Buffer’s powerful publishing tools and easy-to-understand analytics help you connect with your audience and grow your social media voice. Get started for free, and easily scale up to bigger plans as your business grows.It’s like your magic box you can use anytime to fill with great Tweets, Facebook stories or LinkedIn updates. Just drop them in and you don’t have to ever worry about when it will be posted, it’s all taken care of by Buffer for you.

Sprout Social is a social media management tool created to help businesses grow their social media presence. The web application integrates with multiple social networks where consumers are engaging with businesses and brands.

The application also offers team or individual engagement and publishing tools with in-depth analytics, brand monitoring, competitive insights and social CRM features. Sprout Social is known for its intuitive, easy-to-use web and mobile platforms.

Sprout features focus on three main functions: publishing, engaging and reporting and provides solutions for social marketing, social management, customer service and team collaboration.

TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook and more. We develop a cross-platform Adobe AIR client and iphone app that serve as real-time internet browsers and social dashboards.

Tweetdeck has features to see all my active tweets, messages, notifications and makes it very easy working on, rather than separately redirected pages. It has scheduled the tweet, where you can setup tweets timing and It saves you from the hassle of daily updates

AgoraPulse is a Social Media Management and CRM platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports all in one easy to use dashboard. AgoraPulse currently supports Facebook, Twitter, Instagram, LinkedIn and Google+.

It also helps the community manager to engage with fans and followers with ease, moderate content and measure results with tracking and reporting features. According to the vendor, it is the Swiss army knife of social media managers and marketers.

Falcon.io provides a SaaS platform for social media marketing and customer experience management. It features tools for social media listening, engagement, publishing, measuring and customer data management.With Falcon, marketers and companies can deliver more personalized brand experiences, across touchpoints, based on enriched customer profiles. The platform is complemented by comprehensive support and consultancy services.

This solution allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services.

Oktopost is a social media management platform that enables B2B marketers to manage presence on LinkedIn, Facebook, Twitter, and Google+.

Marketers love Oktopost because it is the only social media marketing platform designed with the unique needs of B2B in mind; tracking from social post to lead conversion. All the unique social activity data that are collected by Oktopost can easily be synced with the most popular marketing automation platforms, including; Marketo, Act-On, Salesfusion, Net-Results, Pardot, and Hubspot.

Oktopost is also the only social media platform that has a built-in employee advocacy board, enabling the marketer to share social content across the organization with zero overhead. When employees share social content, everything is automatically tracked and measured, so just like conventional marketing channels, ROI can also be established for all social programs.

EveryPostme is a social media management solution built around features such as post scheduling, publishing and customization, content curation, collaboration, and social analytics across channels and it is the easiest and most convenient social media publishing tool for content publishers that allows posting multimedia content across multiple platforms like Facebook, Twitter, Google+ and many other more from just all-in-one tool.

Everypost.me software can help automate the use of social media, which in turn will distribute content more widely in the long run and help to reach a broader audience.

SocialOomph has a range of more advanced features in addition to its core features to automate a range of social media management tasks across various platforms. SocialOomph can be manage all Twitter, Facebook, LinkedIn, Plurk and App.net activity, as well as all your blogging activity.

More advanced features allow you to improve your Twitter Follower lists with recommendations and a review process. You can automate the sending of direct messages to new followers and vet new followers. You can also set up keyword searches to find influencers on Twitter.

Some of the Facebook automation features offered by SocialOomph include the ability to schedule updates and photo uploads. The LinkedIn features allow you to schedule shares and the Plurk tools and App.net tools allow for scheduling updates for both these profiles.

SocialPilot is an online social media scheduling and marketing tool for social media professionals, marketing agencies, social media power users, bloggers and any individuals who want to increase their social media presence effectively.

The ultimate goal of social media marketing is to generate engagement with targeted audiences and reach to new customers but it’s all in vain if you are not able to active on social media. It’s necessary to keep sharing interesting content about your industry and about your products & services on your social media profiles to start the engagement. This is the whole idea behind developing social media sharing tool called SocialPilot.

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