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Richie Rich says his new line debuting at Fashion Week next week will be "head-to-toe wearable." That means ruffled silk dresses, lip prints, Keith Haring–inspired graphics and swimsuits (for fall, mind you) in a "happy palette" of hot pink, neon yellow, and blue. Pieces will start at $29.99. As for Traver Rains, who designed now-defunct Heatherette with Richie? “I’m still very close to Traver, but it’s kind of like being in a band,” Richie says. “Now I’m a solo artist, like Beyoncé and Gwen Stefani.” [WWD]