BOXPARK TAKES ACTION AGAINST DUBAI COPYCAT SCHEME

Boxpark, the creators of the world’s first pop-up mall takes action against a copycat scheme in Dubai which has been launched by Meraas Holding LLC, a company widely reported to be owned by Dubai’s Ruler Sheikh Mohammed.

Boxpark’s lawyers have written to Meraas demanding that it immediately ceases and desists its use of the Boxpark name in connection with its proposed container retail development in Dubai. See enclosed
Roger Wade, CEO and Founder of Boxpark says “ Dubai and Sheik Mohammed have developed an excellent business relationship with the UK. We are confident that Sheik Mohammed and the Dubai Government would not actively look to copy our established brand, and we are appealing to the Dubai Government and Sheik Mohammed to encourage Meraas to comply with our reasonable demands.”

The similarities are hard to miss as highlighted by recent Dubai Press and Government film on Sheikh Mohammed tour of Boxpark Dubai.