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On Pitch

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A Financial Professional’s Guide to Marketing, Branding, and Business Building
On Pitch is your source for information to help grow your business, including how-to guides, interviews with thought leaders, and industry analysis – all tailored to a financial audience. In this complex and rapidly changing industry, we aim to help you strike the right chord with your audience.

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Most Recent Episode

Thinking Like a Human: Status Quo Bias

Aug 8
·
17 minutes

Change can be difficult to accept, and even more difficult to choose over the familiar. In fact, some people forego beneficial change for the comfort of continuing what they know. Such behavior is caused by the status quo bias, which can have significant influence on our decisions in life and finance. Managing Director Miranda Carr explains the status quo bias below.