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An Elite Product for Elite Athletes

Since 1989 our Cytomax collection has been providing fuel for top athletes in triathlon, cycling and running.

Cytomax has helped athletes train and compete in leading endurance events around the world and countless other competitions by giving them the energy and electrolytes they need to perform at the highest level.

back in the saddle

After almost a complete season off from racing in 2011 due to a broken elbow, Alison Powers had her best season ever in 2012.

She amassed 13 wins leading the NOW and Novartis team to over 70 podium finishes. Her 2013 season has had an even more brilliant start with 11 wins through June 15th and a pair of bronze medals at the U.S. Pro Time Trial and Road Race Championships.

Hincapie Sportswear Development Cycling Team

After an impressive 2013 campaign capped by a U23 National Championship and second in NRC standings, the Hincapie Sportswear Development Cycling Team rolls into 2014 with high confidence and expectations to match.