Hey, offering a bazillion different permutations of the same limited set of ingredients seems to have worked out well for Taco Bell...

At least the textures and/or preparation are slightly different, I feel like Taco Bell sorta gets away with it. Tim Horton's, on the other hand... their floppy shoe-bacon, rubber buns & bread, cellophane lettuce, and recycled paper tortillas are not appealing in any combination. They've been recycling their menu for like a decade now. Why is this chain so dominant?!

Hey, offering a bazillion different permutations of the same limited set of ingredients seems to have worked out well for Taco Bell...

At least the textures and/or preparation are slightly different, I feel like Taco Bell sorta gets away with it. Tim Horton's, on the other hand... their floppy shoe-bacon, rubber buns & bread, cellophane lettuce, and recycled paper tortillas are not appealing in any combination. They've been recycling their menu for like a decade now. Why is this chain so dominant?!

It's not like the idea is original to Apple. In fact, at least for Apple can trace it back, via John Scully, to the cola companies. Once upon a time you could get cola in one size of bottles, and one size of cans. That changed in the 80s, and Scully brought the same mindset to Apple.

The Scully era was finally put out to pasture with the launch of the iMac in August 1998. Apple's product lineup pre iMac had a million and 1 skus. One cannot compare the Scully era to the 2nd coming of Jobs in any way, shape, or form.