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Cloop

June 28, 2015

About: Cloop was built to help keep busy people organized and keep cables and cords, such as, headphones and smartphone chargers, neat and tangle free. Messy cables have a knack for wrapping themselves into endless knots and taking up far too much space in drawers, and storage spaces. In fact the natural state of cables is “tangled”.

The Challenge: Getting Cloop to their Kickstarter goal through marketing and rebranding. We also had to leave them ready to take additional pledges after their campaign, and ease directly into e-commerce.

Our Approach: We recreated Cloop’s logo, and rebuilt their website. We also had professional photos taken to show the audience that Cloop was a very useful product that had a place in their home. Cloop met their goal, and went on to win several awards for design.