News from Seattle's Office of Economic Development

Three common marketing mistakes and how to fix them Entrepreneur
Given the lean economy, fewer competitors are in the market. “This is good news and bad,” says Kevin Daum, a New York-based marketing consultant. Fewer competitors mean more flexibility in pricing, but it also means that your marketing strategy must be proven. Here are the most common mistakes to watch out for.

Productivity secrets of a very busy man Harvard Business Review
In the latest podcast for the Harvard Business Review (HBR), the hyper-efficient Bob Pozen speaks with HBR’s Justin Fox about how to be highly productive. “Let’s concentrate on results, not on hours clocked,” says Pozen, a business leader who wears hats in finance, academia, and on numerous corporate boards.

Red Mill Totem House: it’s a go at Ballard landmark Seattle Times
John and Babe Shepherd, owners of Red Mill Burgers, have scored a lease on the Totem House, a fish ‘n’ chips joint across the Ballard Locks. Now the owners have the task of turning this unique building into the Red Mill Totem House, which is expected to open in September.

As a service to the Seattle business community, the Office of Economic Development curates a daily business news blast, Daily Digest. As a feature on Bottom Line, we’re posting a handful of stories from the Daily Digest every day. Find the stories informative or helpful? Keep checking Bottom Line or sign up for Daily Digest to receive the full version in your inbox every day. Subscribe to the Daily Digesthere.