window sticker

The Monroney, better known simply as the window sticker that adorns all new cars for sale, tells vital information about the vehicle, its engine size, trim level, installed options, and, of course, the manufacturer’s suggested retail price (MSRP).

The listed price is typically a starting point for negotiation, and the sticker will tell buyers of any added market adjustments or unnecessary options.

There’s one number, though, that isn’t negotiable and has a long reputation of not even being accurate: