The GX7 would be the bestlooking camera...... if the GX7 would not have "Lumix" printed on it.

For me, its important how a camera looks.

I like the look,

but having "Lumix" printed on it, is as there would be a big sign "this is a bloody amateur camera" - because "Lumix" sounds like "made by marketers for camera-newbies, made by a company which usually sells vacuum cleaners".

I hope its somehow possible to remove the "Lumix" imprint.

Tongue in cheek? If serious, now I've heard everything when it comes to camera deal killers !