An Introduction to Website Flipping

Website flipping is one of those internet marketing activities that has generated a lot of interest, especially over the last few years. Truthfully, it has been around much longer than that in many forms, however it is only of late that it has really started to interest a wide crowd of people as they begin to realize just how profitable it can be to flip websites for cash!

Basically, the core idea behind website flipping is a simple one. All that it consists of is acquiring a website and then ‘flipping it’ (i.e. selling it) for a profit. As you should be able to see quite clearly, this is nothing new and it has been done for ages. A long time ago, Hotmail.com was sold to Microsoft for millions, and more recently even YouTube was sold to Google. Over the years, the same has happened to many other websites as well, and these are just two of the biggest.

At one point in time, the .com craze meant that a lot of people were ‘flipping’ domains rather than complete websites. What this meant was that people would buy up domains that might be considered valuable, such as InternetMarketing.com, and then sell them at a premium rate. Nowadays, this does remain part and parcel of website flipping, but it normally isn’t enough to just sell on a domain name unless it is a particularly good one (and most of those are taken or need to be bought at premium prices in the first place!).

Frankly speaking, the entire idea of website flipping, i.e. selling off websites at a profit, means that you need to somehow convince potential buyers that the website in question is worth more than you bought it for. What this means is that you either need to find a website that was undervalued in the first place (and then sell it based on its actual value), or you need to somehow enhance and improve the website in question so that it is more attractive than when you first bought it, and can therefore be sold at a higher value.

This is the tricky part when it comes to website flipping, and it is the reason why many people often find it difficult when they first get started. If you have no prior experience with websites, and have no idea how to improve them, you could very well find yourself quite stuck.

With so many resources out there to help you however, you should be able to easily acquire the knowledge that you need. All things said and done, website flipping is indeed a very profitable enterprise, provided you get into it with your eyes wide open and fully knowing the fact that it will take a while for you to perfect the art of flipping websites.