In 1997, the courage of one man redefined what a vodka could be. By using superior bread-making wheat from Picardie, he set out create a vodka of exceptional quality. François' defied naysayers who felt that wheat was for bread, and Cognac a region for dark sprits, as he sought to bring his unprecedented vision to life. The success of GREY GOOSE is down to François’ resolve in the face of opposition and his continued passion for creating the World’s Best Tasting Vodka.