Rivet Logic Blogs

Category: Web 2.0

The Obama administration is marked by a promise of Change. That Change starts with the new WhiteHouse.gov. Just like his campaign strategies, Obama is incorporating Web 2.0 into how business will be conducted in the White House. Macon Phillips, the newly appointed Director of New Media for the White House, is steering WhiteHouse.gov in a whole new direction, one that centers around, and puts citizens first.

According to Phillips’ blog, their initial new media efforts will center around three priorities: communication, transparency, and participation, which will be conducted through Web 2.0 strategies.

Lines of communication are being opened through blogs, and government business will be made public for Americans to review.

“Citizen participation will be a priority for the Administration, and the internet will play an important role in that. One significant addition to WhiteHouse.gov reflects a campaign promise from the President: we will publish all non-emergency legislation to the website for five days, and allow the public to review and comment before the President signs it.”

This citizencentric methodology shows a movement towards what this government was fundamentally created for…. a goverment of the people, by the people, for the people.

With the baby boomers fast approaching retirement, the workforce is making room for a new slue of younger Gen Y employees. What affect will this have on the technologies enterprises currently employ? Along with the influx of a younger generation of workers, will come an increase in the adoption of new technologies. This younger generation of workers grew up using computers and the internet, with “blogs”, “social networking”, and “instant messaging” a part of their daily vocabulary. Gen Y comprises the bright minds of tomorrow. They’re not going to want to work in an environment where the technologies are behind. They’re going to expect the tools at their companies to mirror what they use in their personal lives. Gen Y is going to change the Web in more ways than one. It would in a sense almost force enterprises to come up to speed with Enterprise 2.0 technologies to recruit and retain the best of this generation.