Boston Flower Show

The Boston Flower & Garden Show, one of New England’s largest exhibits, attracts tens-of-thousands of visitors each year. The Paragon Group, which organizes the show, approached PearTree Design with the goal of creating a better UX design that captured the essence of the flowershow. One of the biggest challenges was how to defer the many phone calls on how to buy tickets. Additionally, a slew of information needed to be readily present to the audience; exhibition dates, videos, e-newsletter, and sponsors. The resulting website design is exemplary of UX design, providing a wealth of information in a clean, yet organic design. bostonflowershow.com