To promote her new fragrance, Sweet Like Candy, Ariana Grande stars in a delightfully kooky ad. Actually, make that Ariana Grandes — plural.

In the cotton-candy-colored spectacle, Ari watches from afar as an ice cream truck driver and a baker, who both look exactly like her, feud in the middle of the street. In a sudden burst of inspiration, she jumps onto the truck and sprays her new signature scent for all the townspeople to smell. I think.

TBH, I'm not entirely sure what's going on here. Is this a metaphor? Will her perfume be scented with notes of vanilla and, uh, baguette? Regardless, that bottle is cute as hell!