Have You Seen Who’s “Behind the Brand” at RIO?

You need to check out these new videos made by RIO showcasing the people who are “Behind the Brand” of their fishing products.

RIO launched their “Behind the Brand” series in an effort to highlight the love of fishing shared by the company’s employees and to show how fishing is so deeply ingrained in the culture of the company. This particular video features Philip Chavez, RIO’s production planner and scheduler, on a fishing trip on Idaho’s legendary Henry’s Fork, which is one of the most famous fly fishing destinations in the world.

Watch the video to learn more about who is behind the brand of RIO’s products.