Chinese consumers favour taste over price of imports

Agricultural Trade Office (ATO) in Shanghai, explores nine categories of imported food products, including fruit, and how they are perceived by consumers in Shanghai, Nanjing, Ningbo and Wuhan. Of the 1325 consumers interviewed across each region, 84 per cent of the group purchased imported products within the past year, and 70 per cent within the past two months. Of these purchases, 29 per cent purchased imported fruit.

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