LA FUTURE is a team of teachers, athletes, sports community & corporate citizenry and role models all dedicated to building the foundations for a successful future improving the lives of kids throughout LA. We use the power of SPORTS to connect to students, cut through the noise, create teachable moments and promote the importance of education, specifically college at the most impressionable ages.

When students "Play for the FUTURE", they sign a pledge to go to college. LA FUTURE players are given resources including our proprietary "FUTURE Playbook", a step-by-step "road map" booklet that shows exactly how to excel academically combined with determination and hard work shows how they too can be an "Academic All-Star" and get college Scholarships.

Parents are the most important influence in a child's development and education, but they need help too. We specifically teach parents how to "raise" high achievers at various events and schools supported with resources to accomplish every parents dream, namely Scholarships for our kids.

Today’s children are influenced more by celebrity (athletes, role-models, and social media) than ever before. Family First America harnesses the power of celebrity and athletics for the good of America’s Youth. Our foundation has unique access to athletes, media personalities, Tech leaders, and sports franchises, providing equally unique opportunities to create pivotal and influential moments in the lives of LA's children; experiences they otherwise might never have.

+PRO SPORTS

The most visible role models, influencers of our time are beyond a parent are professional athletes, brands and entertainers who have a powerful influence with today’s youth. We utilize this larger than life impact with role models, educating under the guise of fun at our events to create 'teachable moments' around the importance of college and academic goals. LA FUTURE harnesses this dynamic to fire their imagination, think big, engage, focus young people, to build a supportive relationship and core values that can help them for years to come.

When a favorite media, basketball, baseball or role models shares that they too came from less than advantageous walks of life, and the importance college had on their success, they can relate. Role models can have a profound impact, telling them to do their homework, set goals, work hard, stay in school, children want to do it; they want to stay in school and go to college.

LA FUTURE found that through athletics and role models, we can change the attitude around school for kids in underserved communities where education is not prioritized and truancy is high. By inspiring motivation we lead kids to better futures.

+COLLEGE OUTREACH

LA FUTURE hosts exciting events at universities and athletic events meant to engage students in settings of"Academic Excellence". College Sports and Athletes can connect to children in immense ways, by being culturally relatable, and **showing kids that anyone can go to college if they are determined, willing to study and believe in themselves.**

Many kids never pursue college because of the culture around higher education**. FUTURE is designed to break the cycles that teach children that they aren't "cut out" for college. We provide our proprietary 'How to be an Academic All-Star' step-by-step roadmap booklet that teaches kids that with passion, hard work, and commitment, everyone has the ability to get a college scholarship.

College Athletics is truly where 'Sports and Education go hand in hand' combined with our ability to teach parents 'How to Raise High Achevers' brings a unique focus to scholarship acquasitions and a clear path out of poverty.

LA FUTURE events…

Provide young children a “taste” of the collegiate atmosphere

Host speakers and role models to speak on the importance of education

Instill and reinforce important values under the guise of a “fun event”.

LA FUTURE creates positive brand association to resonate with adolescents in today's world. In our brand-driven culture, the most impactful messages are those that can reach kids and hold their attention for longer than a few seconds.

Our events accomplish this goal by creating a fun atmosphere of education and empowerment through engaging activities.

Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair. It is more powerful than government in breaking down racial barriers.

— Nelson Mandela

Youth Event Services:

Free admission to local sporting events (Professional or Collegiate)

Influential role-models, speakers share short stories of how college changed their lives and highlighting the need for education

We encourage attendees who otherwise couldn't afford such opportunities. We wish to give young people without means a fun and memorable experience, inspire them to envision life on a bigger scale, and experience what they otherwise couldn’t because of the high costs of these events.