Television use in a multiscreen context: old practice in new media

María Dolores Cáceres, José Antonio Ruiz San Román, Gaspar Brändle

Abstract

This paper tries to go into the relation between television and Internet in depth, going beyond to the information provided about the audience and interpreting which are the social implications of all these changes that involve aspects related to the relocation of the television consumption, the deconstruction of the audio-visual contents and the overlapping of diverse tasks to the television viewing. We provide some data that allow us to study the question of if Internet appears as an alternative to the television or if we really are before a complementary relationship.

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