Identify the problem, then find the solution. Present the user with an interaction so seamless that they don't even think about it. With years of experience, plus a healthy dose of user empathy, I strive to make that happen.

My career began over 20 years ago as a designer and print production artist for an apparel retailer in St. Louis. After moving to Dallas in 1994, I began my freelance career that spanned several years, working with major corporations and agencies throughout the area.

Today, I create experiences that please users.

As Don Norman said, "The whole point of human-centered design is to take complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable."