Bing Ads

Accreditations

Bing currently captures around 10% of all UK internet searches. However, Bing’s market share is growing, whereas Google’s is shrinking. This is because the Microsoft Edge browser, which is pre-installed with Windows 10, includes Bing as its default search provider.

Because Bing attracts an older, wealthier and more sophisticated audience, the average Bing user spends 32% more money online than the average Google user.

Despite its smaller reach, your business could potentially achieve a better return using Bing Ads. It’s worth remembering that some customers end up using a combination of both Google and Bing while searching for a product.

This section on Bing Ads includes:

About Bing Ads
In-depth information about Bing Ads, including how it works and whether it is right for your business