"engagement" entries

Brett Slatkin on the federated social web and why a website still matters.

Brett Slatkin's hope for a federated social web hasn't worked out as expected, so he's shifting perspective from infrastructure to user behavior. Here he explains why you shouldn't abandon your website for third-party platforms.

Superfastmatch — open source text comparison tool, used to locate plagiarism/churnalism in online news sites. You can pull out the text engine and use it for your own “find where this text is used elsewhere” applications (e.g., what’s being forwarded out in email, how much of this RFP is copy and paste, what’s NOT boilerplate in this contract, etc.). (via Pete Warden)

Authors Dan and Alison Zarrella on how businesses can put Facebook to use.

Traditional marketers and businesses tend to downplay Facebook's utility. That's a mistake, according to Dan and Alison Zarrella, co-authors of "The Facebook Marketing Book." In this interview, they explain why engagement is the key to Facebook campaigns.

This is a guest post by Mark Bertils. At the end of last year one event signaled a huge shift in how the book publishing industry will do business. It's not what you think. It was December's launch of Facebook Connect. A land grab for user identities followed. The Web's people economy is coming of age. Facebook's Squid Tries to…

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The Internet of Things That Do What You Tell Them: Cory Doctorow passionately explains how computers are already entwined in our lives, which means laws that support lock-in are much more than inconveniences.