Unlike her husband, who plans on doing zero promotional work for his Adidas line, Victoria Beckham is in New York to unveil a new 20 ft Emporio Armani ad at Macy's. [UPI]

Posh is also expanding her fashion reach, manufacturing her dVb jeans in-house in London, and signing a new sunglasses deal with maker Cutler & Gross. [WWD]

Around 200 people waited on the street for Michelle Obama to emerge from the US mission to the UN on Tuesday. The First Lady wore the same Tracy Feith dress she wore to a post-inaugural prayer breakfast in January. [WWD]

Did Kate Moss really refuse to shake Agyness Deyn's hand in the receiving line at the Met ball on Monday? [Racked]

And did Gisele Bundchen and Bar Refaeli — ex- and current girlfriend, respectively, of Leonardo DiCaprio — have a frosty encounter at the end of the night? That sounds kind of like the last party I went to, only it was on a tiny fire escape, not at the Temple of Dendur, and the awkward partner-in-common pairing was male, not female, and, oh yeah, nobody was wearing Versace. [The Observer]

Madonna apparently says Jesus Luz's name in the Lamb of God pronunciation, not the From South America pronunciation. [WWD]

Dasha Zhukova, a socialite who took over Katie Grand's job at Pop despite having no editorial experience, said at Rodarte's Met afterparty, "Are we in a basement? Because this is the chicest underground party I've been to. Literally, underground." The venue, the SubMercer, is indeed underground. Well done, Dasha. [Style.com]

Pierre Cardin was hospitalized in Marseille after a fainting episode earlier this week. He is expected to be discharged today. What, you wonder, does Pierre Cardin amuse himself with in his twilight years? Why, the meticulous restoration of the chateau of the Marquis de Sade. [AP]

The new issue of Worldwide Women's Wear Digest is out, for anyone who tires of fashion's efforts at self-parody. [WWWD]

Simon Doonan of Barneys asked Stella McCartney what the deal is with her and jumpsuits when the designer made an appearance at the store in New York. "I love them because they're just so effortless," McCartney replied. She then mentioned that at the Met ball, to which she wore a jumpsuit, she required the assistance of a friend every time she needed to use the rest room. Effortless, indeed. [Fashionista]

Barneys, meanwhile, is said to be looking to close two of its seven stores, including the one it opened just last year in Las Vegas. Rumors have flown as of late about the luxury retailer's troubles. [WSJ]

Designer Antonio Berardi says it took three attempts to be accepted at Central St. Martins, England's top fashion school — but not because his work wasn't up to scratch (he was already working in John Galliano's atelier). "I was 18 stone [252 lbs] and people didn't really see me, even in class. And, then, all of a sudden it changed and that was equally weird." [Telegraph]

Anya Hindmarch's London Pont St. store was burglarized on Monday, and the thieves made off with just under $70,000 worth of spring and summer stock. It is the sixth time Hindmarch's stores have been targeted. You might think she'd beef up security, no? [Vogue UK]

In a surprise move, the bankrupt Filene's Basement chain will not be liquidated by its new owners. The much-beloved designer discounter, which sells unwanted end-of-season wares from department stores at significantly lower prices, found its business fell off as high-end department stores scrambling for customers practically matched Filene's level of discounting. But the new owners, Crown Acquisitions and the Chetrit Group, who picked up the chain for only $22 million, plan to inject $25 million into inventory and marketing. Their focus will be on what they see as Filene's Basement's core customer — city-dwellers looking for a bargain. "The weakest stores they had were in the suburbs," explained the head of Crown Acquisitions. [NY Post]

A French e-tailer is allowing users to buy items from its site for any sum they wish — so long as it's over 1 Euro and they order a maximum of two. Since this is a recession, and all. [Reuters]

Olivier Theyskens says all that talk about him becoming creative director of Halston, now that he's been let go from Nina Ricci, is just rumors. [The Cut]

Serena Williams did three hours on the Home Shopping Network and moved 25,000 units of her clothing and accessories. Not bad for an afternoon's work. [PR Newswire]

Marks & Spencer, Britain's biggest lingerie retailer, has decided that all you ladies with curves should pay an extra £2 for the privilege of wearing anything larger than their D-sized bras. [Daily Mail]

Model Katie Fogarty, on Internet folks watching videos of her fall on the Prada runway: "Whatever lightens people's days!" We're glad she sees it as a no harm, no foul situation. (And we're especially glad Fogarty didn't actually come to any harm during that mishap.) [Teen Vogue]

True Religion jeans reported a 10% jump in earnings for the first quarter of this year, on the back of a 19% iincrease in sales. [The Street]

Steve Madden's earnings for the same period jumped 68%. Profits were $6.6 million. [WWD]

Kenneth Cole lost $8.2 million in the same quarter. Sales decreased by 16%. [The Street]