Wednesday, October 30, 2013

Is your website
mobile friendly? If not, get with the program!

The importance of mobile
optimization

The use of mobile devices is increasing
steadily every day. The cell phones of yesteryear that were used to receive and
make calls are being replaced with a dizzying array of intelligent devices that
offer the user hundreds of functions design to smooth and facilitate the tasks
of everyday life. There is a device that appeals to every kind of user, and
they are widely available. Furthermore, the technology that makes them so user
friendly shows no sign of slowing down, and it can be expected that they will
only be more intuitive and useful in the future. Knowing this information, it’s
no surprise that the number of users who are expected to use their device to
make online purchases will jump 26% by 2017. This opens up a whole new segment
of the population as potential customers for your brand, the people who prefer
to browse the web from their mobile device(s).

Even if you already have a
well-established website, optimizing the site for mobile access requires
adhering to some parameters that many business owners do not take into account,
thereby hurting their company. Users are repelled by sites that are not well
suited to mobile platforms and have lacklustre performance, loading issues,
reduced navigation speed and other issues. The design of the mobile site needs
to be taken into account before losing revenue and potential customers due to
negative experiences when visitors access to your site from a mobile device.

An important factor that needs to
be kept in mind when planning the mobile site is the discrepancy between the
screen sizes of traditional computers and the newer mobile devices. These range
from smaller smart phones with 3.5
inch screens to 9.5 inch tablet screens.Because of this, you
have to make sure that you:

Check your site to make sure it
loads and performs well in the most common mobile devices of different screen
sizes.

Adapt all content so that the
maximum size of the mobile website does not exceed 20 kilobytes.

Optimize your content for faster
loading time; the easiest way to do this is by reducing the number of images on
your mobile site. Visitors will appreciate fast loading times.

W3C Mobile:This tool allows you to evaluate the level of Validation of the mobile
version of your website. The aim of this application is to show you if your web
site is user friendly, just enter the address of your website and once the
analysis is performed the tool will indicate via icons and colours the state of
your website for different mobile devices.

These are just a few tips and
strategies to keep in mind when making your current site more mobile user
friendly. Depending on the nature of your company, a well optimized mobile site
will play a big part in attracting more customers and generating more revenue.
It will also give you an edge over your competitors. In today’s technological
era, most businesses could greatly benefit from an optimized mobile site.

Is your website design
ready for mobile devices?

If you need to “mobilize” you
website, you should work with a professional mobile web design agency such as
“Xperience Marketing Solutions”, an award winning agency servicing companies in
USA, Europe and Latin America for the past 15 years. Currently with local
marketing agents in The Treasure Coast, PalmBeaches and all South
Florida.