If you want a reason to be skeptical about this, you’d note that Facebook is a comScore client, and that the two companies worked together last summer to produce a study about the way brands use Facebook.

That’s a typo, I assume, it should read: “You should be skeptical about this, because Facebook is a comScore client.”

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A personal blog by Ben Brooks and is chock full of all sorts of "opinion" and "think pieces". The Brooks Review is a membership-only, no bullshit, site — as such you should really become a member. Read more…