Blurb Enables Instant Instagram Books

Professional quality books only two clicks away for Instagram Users

San Francisco, Calif.

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July 19, 2011

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Blurb, the creative publishing and marketing platform, today announced a new and unique integration that enables Instagram users to quickly and easily turn their photos into professional-quality books. The Blurb integration automatically increases the resolution of Instagram camera phone images to ensure they will print beautifully. The 7x7 inch square format books are ideal for the square Instagram images, with pricing starting at under $11.

The integration provides Instagram users a way to capture the fleeting moments commonly shared on mobile phones into tangible objects of great beauty – for memory keeping, gift-giving, sharing or selling via the Blurb Bookstore.

“The more than 5 million passionately creative Instagram users deserve a quick and simple way to convert their photos into books as beautifully crafted as their images,” said Eileen Gittins, CEO of Blurb. “No two Blurb books are alike – not only is each user’s content unique, but customers can also choose from 3 cover types and 5 different paper choices to make their Instagram books their own.”

To create a book, users simply sign into their Instagram account on the Blurb website. The most popular image, based on the number of Instagram “likes”, is added to the cover. The most recent photos are then autoflowed into a book that can be previewed and purchased or edited using Blurb’s online bookmaking tool, Bookify. This seamless experience, from mobile phone snapshot to the high quality printing and photo optimization Blurb offers, is unmatched.

The key features of the integration include:

Streamlined flow makes it possible to make a book in a couple of clicks.

Automatic image optimization to ensure high print quality.

Full creative control to edit, personalize and customize your book.

The option to share and sell your book from the Blurb.com bookstore.

About Blurb®

Blurb® was founded on the premise that everyone – not just the talented few – should be able to publish, share, and distribute beautifully realized digital and print books with first class production values. Whether creating books for friends and family, for business colleagues and prospects, or for global audiences who may wish to buy your book, Blurb’s platform is built for you. By creating a business model that enables the company to profit on a unit of one, Blurb has opened up the world of publishing to everyone who has access to a computer and a story to tell.

Blurb’s independent publishing platform offers the ability to design, publish, share, market, distribute, and sell both digital and print books. Further, Blurb puts book creators in full control by providing a comprehensive publishing toolkit: a suite of free book design tools including Blurb BookWright™, an Adobe InDesign® plugin and Adobe Lightroom® integration, a variety of print and distribution options, book format and paper choices, and online selling and social sharing tools.

Launched in 2006 by CEO Eileen Gittins, Blurb now enjoys global scale via more than one million book authors, resulting in nearly three million unique book titles so far.