Microsoft Dynamics CRM

Mobile remains a crucial part of any modern marketing strategy, and effective use of CRM software can be vital in achieving success within this realm. Today, we're going to look at some of the key methods for getting great results in the mobile world and how CRM software can help.
From a number of posts I’ve made over the past year Marketing and sales are still the key crucial areas to drive new business. Today we look at that favourite email marketing from a source article I found on Business 2 Community.
Targeted mobile e-mails
With more and more people now comfortable shopping on the web, targeted e-mails can be ideal in terms of helping to reach an audience. More importantly, it can bring them news and offers that are relevant to the type of shopping they like to do. CRM data can help provide more detailed profiles of users and indicate which types of e-mails they'd like to receive.
Timing
One of the keys to engaging with customers is to send them information at the right time. If you bombard them just as they are heading into a business meeting, they are likely to get annoyed. CRM software can help any company work out when customers are going to be most receptive to receiving information.
Context
It is important to make sure that customers are communicated with in the context that most suits them. For example, whilst they might be happy to browse on their mobile, they might prefer to actually order when they get home. CRM data can help analyse their shopping patterns and can prevent the company from trying to make the hard sell at times when the customer is less likely to engage positively with it. This timing is vital for any firm that doesn't want to put its customers off.
Source: Business 2 Community
A number of points in this article are highlight the need for an integrated email marketing suit with your CRM platform, and there are many solutions including those from MyCRM http://downloads.mycrmgroup.com/eCampaign.aspx
About MyCRM
MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process. We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics. You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.
MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.
We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/
As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

From years of experience in the CRM market place I have come to realise, and some may disagree that CRM means many different things to many different people even when they are from the same organisation. I recently spent time with an organisation where the Sales Director sat across the table and clearly stated that “CRM is rubbish and it is all make believe and as an organisation we don't needed any of it!”. My obvious response was just to smile and then, I asked why he thought that was the case.
I was truly surprised by the response which was “What we need as an organisation is something to manage Sales and Opportunity to know if our targets are going to be hit, what we need is SRM Sales Relationship Management”
After a very short demo of the sales process in Microsoft Dynamics CRM and an explanation that sales are made to customers I had a new “Raving Fan” on my hands, a "convert to CRM". This was not because the demo I had given was the best ever demo but clarification of how CRM can help in that department in that instance i.e. managing sales opportunities had opened the door to other discussions on how CRM could be used within the organisation.
In this post I look at how a tool like Microsoft Dynamics CRM can be used to manage a Sales Pipeline out of the box. To any Sales Manager or Director the management of closed and open sales opportunity is key to meeting targets and here I look at how CRM does this effortlessly.
Understanding Prospects
So the question you are probably asking is what is a prospect and where are they coming some? IN Microsoft CRM a Prospect is a Lead record and looks like this:-
A lead record can be captured from many different sources including Social, Web, Phone or Email but the details are always the same, with the idea being that the individual is interested or may be interested in the products and services offered by your organisation.
Once a new lead or prospect has been added to your CRM then you should have a standard business process on how you want to contact that person. This may include email marketing, an introduction email, a phone call or some other interaction but this should be recorded at the lead or prospect level.
Understanding Prospect to Customer Status.
The next stage is to understand the best time for your business to convert the new lead to a customer, and it most cases this is when a number of process have been completed in CRM to qualify the Lead Prospect with the right information.
One of the great new features in Microsoft Dynamics CRM 2013 (see Screen shot above) is the help to qualify process which has 4 key steps from Qualify to Close. This new easy to use process helps deliver lead / prospect creation, qualification, development, proposal and completion to an active pending customer.
The activity feed in the centre of the screen shows the real time status of activity for the customer record which has been converted from the original prospect or Lead record.
Helping to manage follow-ups
Once the initial leads have been generated, it's important for the sales staff to be able to manage the follow-up communications effectively. Fortunately, the CRM software means that information such as the action required, contact details and planned dates for the follow up can all be kept in one place, allowing for efficient communication between different sales staff.
Records can easily be assigned to individual sales team members with an over view and dashboards provided to Managers and Directors
Measuring results
Needless to say, one of the key parts of managing the sales funnel is to ensure that all of the most relevant information regarding results is added to the database. Keeping this data enables a company to predict future sales results, meaning that relatively accurate sales forecasts can take place, enabling the business to optimise its planning and cash flow for the future. Microsoft CRM come complete with in-built sales forecasting reports and dashboards.
Analyzing the results
The final key in terms of managing the sales pipeline is to ensure that the data used is analysed fully. If there is a particular path that has led to sales success in the past, then it can be followed again. Improvements to strategies should be made, and positive techniques put into action. This enables the company to demonstrate to the sales staff exactly why some processes are being used and others not.
To find out more and to see why MyCRM specialise in delivering Microsoft CRM as a service contact us at www.mycrmgroup.com.
Article Source: Firmology
About MyCRM
MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process. We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics. You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.
MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.
We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/
As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

CRM software is already well reputed for helping sales reps to improve their conversion through providing useful data about both the sales process and the customers themselves. However, it can also be useful in reducing mistakes by the sales team and other teams. Here's how:
It can help record calls
Some CRM software is capable of recording calls between potential clients and sales reps, meaning that they can then be gone back over once the call has completed. This serves two purposes: firstly, it means that the rep that made the call can analyse their technique and see if they're making and repeating mistakes. It also means that any other members of the team that pick up the sale later on can engage the customer in a manner consistent to the communications that they've already had.
With the development of such tools like Skype and integrations with Microsoft Dynamics Call recording and file store of conversations is possible.
It enables input from the team
The main benefit of a CRM system is that it can provide a full range of data on a customer or client. The ability to build and enable access to the same facts is crucial - this way, there will be no inconsistencies in terms of the products that the customer is targeted with and the offers they're given.
It stops contradictions between different teams
If a customer receives several different points of contact for one company, they might become confused or uncomfortable with the way that they're being handled. CRM software enables entirely different sales teams to offer a united front in terms of how the customer is treated, minimising the risk of the client being put off.
There are also many other benefits that can help you different teams to gain efficiency in completing tasks.
Use Maps to plan routes to gain efficiency
There are many great features and benefits to using a system like Microsoft Dynamic’s CRM http://hosted.mycrmgroup.com/pricing.aspx in the cloud, but coupled with powerful Map solution’s like eMap http://downloads.mycrmgroup.com/eMap.aspx and marketing solution like eCampaign http://downloads.mycrmgroup.com/eCampaign.aspx your CRM system can soon become a very powerful platform for Success.
Manage your business not your IT
The world of IT systems is changing and with this comes a load of new acronyms and buzzwords like “Cloud” and “SaaS” but all these things mean is that someone is going to manage the service for you, so you can get on with what is important to your business.
If you need help with the implementation of a CRM system or need additional tools then register with MyCRM http://downloads.mycrmgroup.com/default.aspx
Source: http://www.firmology.com/2014/01/08/3-ways-sales-reps-can-reduce-mistakes-by-using-crm-software/
About MyCRM
MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process. We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics. You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.
MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.
We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/
As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

Today’s article originally from Business 2 Community highlights some of the point on why having a well implemented CRM in your business can help retain your Sales team and make them more productive. Over many years I have worked for several CRM based organisations and have realised Sales team members are happiest when they are selling successfully and CRM can be part of the tool set that helps individual’s achieve pre-set management goals.
One of the key ways to make sure that CRM software is doing its job is to look at the impact it has on the sales team. Indeed, the source of this article has taken a look at some of the ways in which the software can be used to help build and retain stronger sales teams.
It can help with training
If new staff members are trained to use the software as soon as they start in the role, then they're more likely to engage with it and are more likely to use it to make sales. If they're trained to do this immediately they're more likely to model their working day on the stats rather than other colleagues.
Use the metrics
One of the pluses of CRM software is that it provides verifiable metrics that can be used to judge the success of a sales team. It's therefore important to actually use it, and to hold the sales team responsible for meeting the necessary targets (as judged through the data). This can help you work out where the weaker links in the team are.
Employees can track their own progress
One of the plus sides of the data is that employees can track their own performance, and work out in advance what their commissions should be. As such, CRM software can provide genuine motivation for success in of itself, purely by the team seeing how much additional money they've made as well as how much more they could potentially make.
Adding Extra Value for Sales Team Members
Here at MyCRM we understand how to make CRM effective to help get the job of sales and marking streamlined. With years of CRM experience we have developed tools like ePDF http://downloads.mycrmgroup.com/ePDF.aspx for creating quick orders and Quotes we have created extensions like eMap http://downloads.mycrmgroup.com/eMap.aspx for Sales team in the field to create effective routes and minimise time on the road, or eCampaign http://downloads.mycrmgroup.com/eCampaign.aspx to help marketers drive new business.
To find out more visit www.mycrmgroup.com
About MyCRM
MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process. We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics. You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.
MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.
We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/
As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.
Source: Business 2 Community

With the New Year celebrations now done and dusted, and the plan for the New Year’s Resolutions beginning to fade then now is the perfect time to start considering exactly which CRM system or how to extend your current Microsoft Dynamics CRM to meet the growing expansions for 2014 / 2015.
Is there ever a right time to take stock of your business and CRM needs that will improve the way you track interact and support your customers? Well I would argue yes now is the right time as country and global economies begin to grow and the feeling of confidence returns, now is the time to make sure your business processes are set up and ready for the next year.
After spending what is now some 15 years building and implementing CRM systems I have seen bubbles and downturns and more importantly recoveries. A good well implemented Customer based system and strategy for your business is key regardless if you are a start-up or a well-established organisation.
As technology is always moving forward and the way we all work is changing it is important that your staff and your customers have access to your business in more than one-way. We saw in the UK that this December (2013) Christmas shopping online for the first time over took high-street and supermarket shopping for present buying and organisation that can deliver through multiple channels will have greater success.
I’m sure reading this as a business owner you will have no doubt that taking your business forward is a priority for you own personal success, but with years of experience in implementation you probably have lots of questions about how you can use an effective CRM.
If you don’t already have a CRM application that is set up in your businesses then talk to MyCRM as we can offer a complete solution with email marketing from £50 per user per month which is just £1.66 per day.
But before you do you need to give some thought into what your business needs to achieve with CRM, Marketing, Sales and Support and if you need an online or social presence. Below are a number of key areas to think about.
Mobility
This is perhaps the most vital modern ability of any CRM software. Just as customers are becoming increasingly reliant on their mobiles in order to browse the web and purchase items, so the companies should also be developing their abilities to manage their sales workload whilst out and about. The ability to update data on a particular sale in real-time can be hugely beneficial to any firm looking to improve their sales process, and the right CRM system can ensure seamless communication.
Social
Another key characteristic of CRM software is the full integration of social media data. The simple fact is that social media is now ubiquitous, with almost everyone making use of at least one network. Mining this data is therefore almost simple common sense. It will enable to provide better information about customer likes and dislikes, as well as data on things like when they're most active.
Real, provable feedback
This is a constant in the world of CRM, and will be no less important in 2014. It's vital to ensure that the CRM software is able to genuinely increase sales and revenue - if it does this and can prove it, then it becomes well worth the investment.
Self Service
If you want to trade outside of the standard 9 to 5 and give access to customers to help themselves then you need to make sure the web site service or social media page can support this.
Get a Provider
Finding the Right Solution Provider is also key as there are many different types and the cost can vary, but as an organisation that is looking for fixed costs then it is worth discussing with providers the ability to have a hosted or managed service.
MyCRM provide a dedicated managed CRM service and can offer help and advice on getting you started. Help you set up Email Marketing campaign and track customer activity.
About MyCRM
MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process. We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics. You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.
MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.
We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/
As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centrhhere: http://downloads.mycrmgroup.com after registering for an account.

I found this article recently and thought I would post some of the points outlined as it is true, I regularly get asked why should we bother, and although CRM software is often an essential tool for businesses to enhance sales, generate helpful information, and gain the ability to successfully manage the sales process, it can be perceived as over-priced, fragmented, and underutilised. Business 2 Community have written an article, trying to dispel some of the more common myths, and we have covered the main points below:
Troublesome to implement
Populating a new CRM can often be perceived as a highly daunting task for managers, especially as you will have to deal with bringing your staff up-to-speed as well. It doesn’t have to be such a massive undertaking though, because a decent CRM will be able to populate fields by using the downloaded files from the old CRM. In terms of your staff, once they have their own user, they will have prompts on the screen to help them learn the new ways.
Technically difficult
For the standard employee, today’s CRM’s can actually be easy to use, and the good one’s are not overly tasking on your IT department either.
Don’t have time
Some CRM’s can be overwhelming due to the amount of information they require, however good CRM software will be able to give you a streamlined user interface, mobile-ready screens, and intuitive navigation, all of which is easily digestible.
Too expensive
Professional tools rarely come free, however you should feel like you are getting good value from your CRM and that it earns its place in your business. As long as you shop around for the most appropriate CRM for your business so you are able to get the most out of it, then you should have a good product worth the cost.
No Return on Investment
The question usually asked is what is the return on the investment for the business? This can be several fold from generating more leads and sales which increases growth to a better customer experience and better overall support.
Source: http://www.business2community.com/cloud-computing/5-myths-crm-software-0728787#!rMYyT
About MyCRM
MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process. We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics. You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.
MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.
We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/
As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centrhhere: http://downloads.mycrmgroup.com after registering for an account.

With the New Year upon us and economic growth seeing real green shoots, it comes with good news for small and midsize companies who use CRM. The CRM trends for 2014 will be concentrating on what SME’s have asked for from their CRM, and what customers want to see from companies who use CRM.
http://blog.mycrmgroup.com/post/2013/12/17/Top-CRM-Buyer-trends-in-2013-by-Software-Advice.aspx
What SME’s are looking for in CRM solutions?
At small and midsize companies, marketing automation and sales force automation are fast becoming trends in IT department purchases. Recent studies show that there is a substantial move towards pricing-as-a-service (PaaS), and it is thought that we will be seeing a lot more growth in this area in 2014.
The consulting company Software Advice examined its exchanges with IT decision makers over the course of 2013. They found that 91% of buyers wanted a best-of-breed solution as opposed to combined or multiple products. This result follows a trend that is echoed in both business and customer technology – if it is simple, efficient, and powerful, it will likely be a success.
The key statement as spending is always restrained in early post downturn days is “Value For Money” for the past year MyCRM have been offering a number of key SME solutions that include Email marketing and CRM from Microsoft Dynamics for as little as £50 per user. Business owners have reported back to say they agree that a fixed cost service is always best and helps plan expenditure.
For the customers
Knowing what your customers want from you is something that every company should keep on top of. A CRM solution that is compatible with your company should be focused on assisting marketing, sales and development teams to meet the expectations of your customers, and giving them a helpful and positive impression of your company.
Customers want value for their money, accessibility and above all, a positive experience. As long as you give your customers a positive experience, you will be off to a great start.
And here at MyCRM we believe that CRM is not just part of our name but our ethos to deliver great services to all customers
About Software Advice
Software Advice is a trusted resource for software buyers. The company's website, www.softwareadvice.com, provides detailed reviews, comparisons and research to help organizations choose the right software. Meanwhile, the company’s team of software analysts provide free telephone consultations to help each software buyer identify systems that best fit their needs. In the process, Software Advice connects software buyers and sellers, generating high-quality opportunities for software vendors. Since its founding in 2005, the company has assisted more than 150,000 software buyers. Software Advice is headquartered in Austin, Texas where it employs a team of ~80 (and growing). It has been recognized as one of the fastest-growing companies in the United States by Inc. Magazine.
If you are looking for some help with the implementation of development of your Microsoft Dynamics CRM then you can contact here http://www.mycrmgroup.com
About MyCRM
MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process. We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics. You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.
MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.
We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/
As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

Yesterday, we started to take a look at some of the different ways in which the social media process can be improved and perfected. A lot of yesterday's focus was on the pre-management and selection of the software, whereas today we're going to look at the management of it.
Engage important customers
Whilst social CRM does indeed help to generate new customers, there are nonetheless always going to be particular brand advocates that regularly mention the products. These people are more likely to get other people to choose the firm, so it's important to get them involved through activities like sending through gift certificates or regularly re-tweeting them.
Respond, fast
One of the key benefits of CRM software is that it allows the company to respond to queries quickly by monitoring social data to look for when the firm is mentioned. It's vital, therefore, for the company to respond as quickly as possible in real-time to any mentions online, whether they're positive or negative.
Monitor online reputations
Another key benefit to social CRM is that it allows the firm to monitor when it is mentioned on relevant industry sites, e.g. when a hotel is mentioned on sites like Trip Advisor. Staying on top of this data means that the firm can more effectively manage its reputation, and help to work with any customers that have had a bad experience. Making the effort to do this is well worth it: reviews remain a key part of the decision making process for many customers.
Source: Hospitality Technology
To help drive your business CRM strategy in 2014 contact MyCRM today http://www.mycrmgroup.com
About MyCRM
MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process. We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics. You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.
MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.
We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/
As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

Microsoft's planned Parature acquisition will improve Dynamics CRM customer service app to compete more successfully with Salesforce.com and Oracle RightNow
Read More:- http://www.informationweek.com/software/enterprise-applications/microsoft-parature-buy-think-self-service-crm/d/d-id/1113340
Read More:- https://community.dynamics.com/crm/b/crmconnection/archive/2014/01/07/microsoft-dynamics-crm-and-parature-a-match-made-for-you.aspx
About MyCRM
MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process. We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics. You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.
MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.
We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/
As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.

A great new article today from Business 2 Community which highlights some customer service trends. One of the key parts of remaining successful in the CRM data world is to ensure that you stay on top of the latest trends. Fortunately, a new piece in Business 2 Community has taken a look at some of the key trends that are likely to emerge in 2014:
Below are 4 keys things your business may embrace over the next year.
Social customer service comes into its own
Because so many business are now using social media for CRM purposes (as they should be) the focus will now shift onto who's actually doing it well. Integrating the social side of things with all other customer service channels should now become a key factor.
Big data steps in
Big data has become a reasonably big deal in the last couple of years, and it's expected that the trend will continue within the next year. One of the key parts of marketing success is going to be the ability to actually leverage that information in order to provide a more beneficial experience for the individual customer.
People are still the key
No matter how much the customer service side of CRM becomes based around the various web technologies now in operation, it's important to remember that in the end, it is all about the individual person. Technology should mean that firms are able to take a more personal approach, even when dealing with a large amount of customer service claims. The ability to treat every single web customer as special will likely set companies apart from the competition over the next couple of years or so.
The Sky’s the limit with Clouds
The paradigm for business I.T is shifting and the trust in hosted and managed service from small to medium enterprise is growing. This is mainly down to cost effective services being offered and the need for flexibility and access to data. In Gartner’s 2013 CRM Applications Report, software-as-a-service offerings accounted for almost 40% of total software revenues from CRM spend in 2012 and it’s only going to grow further as business activity should not be about IT and making your systems work it should be about making sales and supporting customers in your direct sector.
Source: Business 2 Community
About MyCRM
MyCRM has over 20 years’ experience in helping small to medium sized businesses understand and implement CRM as a technology and CRM as a process. We can help drive adoption and ROI in businesses and organisations that are implementing a marketing solution through a CRM like Microsoft Dynamics. You can read our customer testimonials here http://www.mycrmgroup.com/customers.aspx.
MyCRM don’t only provide a managed service but also off a range of product solutions which are off-the-shelf extensions to enhance CRM productivity, along with dedicated support packages to meet business requirements.
We offer from our own fully managed datacentre a licence per user Microsoft Dynamics CRM platform, you can see more about using MyCRM as a managed service here: http://hosted.mycrmgroup.com/
As an Independent Software Vendor (ISV) we offer a range of pre-built application extensions for your Microsoft CRM Solution. You can get access to a range of products for Microsoft Dynamics CRM from the MyCRM download centre here: http://downloads.mycrmgroup.com after registering for an account.