Newspaper Industry News From MANSI Media

There's no question the newspaper industry has changed more in the past few years than perhaps ever before. With the rising popularity of tablet computers and smartphones, readership habits are evolving right before our very eyes.

If you work in advertising, whether it's for an agency or as an in-house marketing pro, staying on top of the latest newspaper industry news is critical. Mergers, new platform launches and changing readership demographics can all influence your ad purchases. If you want your brand to get the exposure it deserves, you need to know what your audience is reading and how they're reading it.

MANSI Media has been closely following newspaper industry news for over 20 years. Many of our top team members come from a background in the newspaper industry, and we work closely with publications of all sizes across the country. We can help demystify the changing media landscape so you can find the most appropriate platforms for your ad campaigns.

Whether it's ethnic or special interest publications, alternative weeklies, or regional or international outlets, our extensive network of partners connects you to media around the globe. In print or digital, MANSI Media will get your ad into the places that matter most to your customers, saving you both time and money in the process.

Below you'll find some of the latest newspaper industry news from around the internet. You can also subscribe to our newsletter to receive regular updates from our communications team, or you can check out our resources page where you'll find a comprehensive glossary of frequently used terms, helpful statistics about the industry, and a little more information about MANSI Media itself.

In 2018 the MANSI Media team placed hundreds of ads each week in newspapers across the United States. Tapping into that ongoing activity and our historical knowledge earned from over 20 years of placement in the industry, we have helped our partners grow their own knowledge of the industry. Find out the top three industry articles from our team for 2018.

With U.S. Consumers spending almost half of their day consuming media, it can be difficult to find a way through the clutter. Newspapers offer three strong solutions that can help your brand breakout and reach your intended audience.

The advertising industry has known the internet to be fraught with fraudulent ad activity since 2013, but a new focus on local has the potential to cause further problems for digital advertisers. Our team at MANSI Media has four tips for how advertisers can fight digital ad fraud.

Do you want to your digital campaign to be seen? Do you want to improve the brand recall of your online copy? Do you want to increase engagement on your next campaign? Consider how environment can impact those results and others.