Learn to work well under pressure and to be comfortable in a competitive environment.

Be prepared to work independently and to be self-motivated. Plan to work irregular and/or long hours.

Learn to communicate effectively with a wide range of people. Take additional courses in interpersonal communication and public speaking.

Develop strong persuasion skills and learn how to build relationships.

Some areas of sales, such as pharmaceuticals, require at least one to two years of a proven record in outside sales. Be prepared to start in a different industry before getting a job in pharmaceuticals.

Brand/Product Management

Consumer products corporations

Some service providers

Some industrial goods

Plan on pursuing an MBA for most brand or product management positions.

Demonstrate the following characteristics: entrepreneurship, results orientation, and creativity.

Develop strong interpersonal, communication, and analytical skills. Learn to work well on crossfunctional teams.

Develop good interpersonal skills and effective communication skills, both verbal and written.

Strong analytical and problem solving skills are critical.

Build a solid background in statistics, mathematics, and behavioral science.

Learn how to use databases and other marketingrelevant software programs.

Get involved with a professor’s research project or pursue an independent study to learn about the research process.

Gain experience with data entry or interviewing through part-time jobs or internships.

Plan on obtaining an advanced degree in business or statistics to qualify for more positions. Graduates with bachelor’s degrees may qualify for entry level positions such as junior or associate analysts.

Research the process of becoming a real estate broker through the National Association of Realtors.

Develop an entrepreneurial spirit.

Research apprenticeships in appraisal.

General Information and Strategies

Most entry-level positions for marketing majors reside in sales. After gaining more experience, professionals can move into marketing management positions.

Marketing is good preparation for graduate study in business. An MBA can open greater opportunities, particularly in areas of brand management and market research.

Many marketing majors seek positions in advertising, public relations, sport management, and entertainment. Such positions are often difficult to obtain and require breaking in at the bottom level. Seek internships or other relevant experiences in these fields, even if unpaid.

Gain as much relevant experience as possible through internships or summer and part-time jobs.