Memefest has commissioned Melbourne based writer extraordinaire Darren Tofts to share his

A personal history & an invitation

Pleasure is a coveted, quintessentially human emotion. More than simple enjoyment, it is a rhythm of feeling, thought and living. I mean, isn’t that why we are all here? Isn’t it why our atoms have come together from elsewhere, colliding at the speed of light, dynamic, as we sit sort of comfortably on drab plastic chairs? While in those same utilitarian armatures, the electric charge of our minds and the humours of our bodies will bristle with static like the ambient, background chatter of the universe.

Many years ago Herr Freud thought he had discovered pleasure (his best work was on delusion). During the Viennese Doktor’s century pleasure defined not only the utopian future to come, but also something that was inextricably human; a drive always becoming, yearned for and desired (lustprinzip just don’t cut it for non-German speakers). After Freud let the grinning Cheshire cat out ...

Since 2003 we have been using a blog platform as tactical media to reflect, critique, comment and inform around the broad field of communication. Now in 2010 with our newly conceived on-line platform we hope that through time this space will evolve in a collaborative blog media with a wider group of contributors to the global discourse around social responsibility of media and communication. Stuff that you can find here is either original or carefully and originally edited from other sources. There is a good chance that you will find things that will be of good use for you too if you follow us more regularly.

Of course we look at Memeblog as a dialogic platform. Your comments are encouraged and mostly welcome.

If you feel like collaborating in this: drop us a line: memefest at memefest dot org.