SICK

Audio Equipment & Software

Product branding and software UI redesign

"One of our recent side projects was a joint operation between the disciplines of photography, 3D design and matte painting"

One group was the sound quality fanatics - the audiophiles who'd wear any-shaped device as long as they were getting top of the line sound. Another group would see headphones more as a fashion accessory, along the lines of hats, scarves and jewelry. These fashionistas wouldn't be caught dead in a boring, ugly, plastic pair. From our research we found that today a lot of young people fall into both of these target groups. So we set out to find a group of inspirational ambassadors.

About 6 months before the launch of the H6 we saw the prototype of what was going to be named Beoplay H6. H for headphones – and what a pair of headphones! Beautifully designed, beautifully crafted and with a beautifully-well-balanced sound. It's safe to say we fell in love at first sight.

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The ones who use them

About 6 months before the launch of the H6 we saw the prototype of what was going to be named Beoplay H6. H for headphones – and what a pair of headphones! Beautifully designed, beautifully crafted and with a beautifully-well-balanced sound. It's safe to say we fell in love at first sight. Beautifully designed, beautifully crafted and with a beautifully-well-balanced sound. It's safe to say we fell in love at first sight.

Before the launch of the H6 we saw the prototype of what was going to be named Beoplay H6. H for headphones – and what a pair of headphones! Beautifully designed, beautifully crafted and with a beautifully-well-balanced sound. It's safe to say we fell in love at first sight.Beautifully designed, beautifully crafted and with a beautifully-well-balanced sound. It's safe to say we fell in love at first sight.