General Montgomery’s is a brewing company started by two of my friends in my home town of Montgomery, NY. Drew Guido, and Matt Dami wanted a distinct, modern look for their home brewed beer, but to still address the historic nature of our town. My solution was to create a narrative off of our town’s name sake General Richard Montgomery, but also to give them a unique brand. The pieces include; 3 different beer labels, a 6 pack case, a 24 pack case, a beer tap, pint glasses, and coasters.