Custom PageNode fields not persisting in databaseCancel

I have a pretty simple yet frustrating problem trying to add new custom fields to our website.

I've inherited a website developed by a third party company, currently rolling with Sitefinity version 7.3.5610.0. Our default page template came complete with a handful of custom fields to add a page link to the banner that persists across every page. I'm trying to add an additional custom text field to add an option to link offsite to a URL.

I can get the field to show up no problem, but I'm at a loss on how to force this field to presist in the page_node table. I've tried manually adding the field to the config files (all 6 of the frontend/backend create/edit/dialog), as well as adding it using the frontend interface in the advanced settings. Both ways fail to create a column for the new field in the database.

I've been fighting this issue all day now, and I'm ready to reach out for some extra assistance.

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