Flipkart.com launches digital music store, Flyte

Flipkart.com has added another feather to its cap with the launch of its digital music store, Flyte. This store will allow users to discover and download music in the form of individual songs or entire albums from a collection that is backed by leading Indian and international music companies.

Consumers using this online digital content on Flyte can enjoy one of the most comprehensive online music collections of over a million tracks from 150,000 unique albums. The music is also available for download in Mp3 format, which can further be played on any digital media device (mobile phones, PCs, tablets, car stereos etc).

The music offered on Flyte is “DRM-free” music, which means that users can freely transfer their music from one device to another. Users can also download the same file three more times after the initial download – at no extra cost – to make it even more convenient for users to sync their entire Flyte music library across their multiple digital devices.

Single song downloads are priced at Rs 6 onwards and album downloads start at as little as Rs 25. For payment, all standard payment options such as credit/debit card, internet banking, gift vouchers and the Flipkart Wallet will be available.

Speaking about the launch of Flyte, Co-Founder and CEO, Flipkart, Sachin Bansal, said, “We had maintained that making digital content available was one of our focus areas and this launch marks our first step in that direction. An online music store made sense, given the wide appeal this category enjoys in the country. Needless to say, all the features that delight Flipkart customers – selection, convenience and customer service will also be intrinsic to Flyte.”

Sameer Nigam, VP – Digital, at Flipkart, adds, “With Flyte, consumers in India will be able to download a wide range of music legally, and at an extremely reasonable price. We hope that such a move will help curb piracy and go a long way in supporting original music and its creators. With music available across 55 languages and 700 genres and sub-genres, this is a service that should appeal to all age groups of music lovers.”