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Abstract:

A method and system are disclosed for managing social commerce within a
social media environment. A merchant implements a social commerce
storefront on behalf of an affiliate, who selects a subset of available
products contained in a master catalog. The selected products are then
displayed as purchasable products within the affiliate's social commerce
storefront. Users of various social media environments are then referred
by the affiliate to the social commerce storefront, where they purchase
the merchant's products. In turn, the affiliate receives a portion of
each sale as compensation for referring the user.

Claims:

1. A computer-implementable method for automating the administration of
social commerce, comprising: receiving input data from an affiliate, the
input data comprising affiliate data associated with an affiliate of a
provider of a set of available products; processing the affiliate data to
generate a social commerce site associated with the affiliate and the
provider of the set of available products; receiving input data from the
affiliate, the input data comprising product selection data; processing
the product selection data to populate the social commerce site with a
set of purchasable products selected from the set of available products;
receiving input data from a user associated with the affiliate, the input
data comprising product purchase data corresponding to the purchase of a
subset of the set of purchasable products; and processing the product
purchase data to perform a product purchase transaction, the affiliate
receiving a portion of the financial proceeds from the product purchase
transaction.

2. The method of claim 1, further comprising: receiving input data from
the affiliate, the input data comprising content data associated with
individual purchasable products of the set of purchasable products; and
processing the content data to generate linked content data linked to the
individual purchasable products.

3. The method of claim 2, wherein the affiliate is further associated
with an affiliate network and the user is referred to the social commerce
site from an affiliate site associated with the affiliate network.

4. The method of claim 3, wherein the affiliate site comprises the linked
content data.

5. The method of claim 2, wherein the affiliate is further associated
with a social media environment and the user is referred to the social
commerce site from within the social media environment.

6. The method of claim 5, wherein the social media environment comprises
the linked content data.

7. A system comprising: a processor; a data bus coupled to the processor;
and a computer-usable medium embodying computer program code, the
computer-usable medium being coupled to the data bus, the computer
program code interacting with a plurality of computer operations and
comprising instructions executable by the processor and configured for:
receiving input data from an affiliate, the input data comprising
affiliate data associated with an affiliate of a provider of a set of
available products; processing the affiliate data to generate a social
commerce site associated with the affiliate and the provider of the set
of available products; receiving input data from the affiliate, the input
data comprising product selection data; processing the product selection
data to populate the social commerce site with a set of purchasable
products selected from the set of available products; receiving input
data from a user associated with the affiliate, the input data comprising
product purchase data corresponding to the purchase of a subset of the
set of purchasable products; and processing the product purchase data to
perform a product purchase transaction, the affiliate receiving a portion
of the financial proceeds from the product purchase transaction.

8. The system of claim 7, further comprising: receiving input data from
the affiliate, the input data comprising content data associated with
individual purchasable products of the set of purchasable products; and
processing the content data to generate linked content data linked to the
individual purchasable products.

9. The system of claim 8, wherein the affiliate is further associated
with an affiliate network and the user is referred to the social commerce
site from an affiliate site associated with the affiliate network.

10. The system of claim 9, wherein the affiliate site comprises the
linked content data.

11. The system of claim 8, wherein the affiliate is further associated
with a social media environment and the user is referred to the social
commerce site from within the social media environment.

12. The system of claim 11, wherein the social media environment
comprises the linked content data.

13. A computer-usable medium embodying computer program code, the
computer program code comprising computer executable instructions
configured for: receiving input data from an affiliate, the input data
comprising affiliate data associated with an affiliate of a provider of a
set of available products; processing the affiliate data to generate a
social commerce site associated with the affiliate and the provider of
the set of available products; receiving input data from the affiliate,
the input data comprising product selection data; processing the product
selection data to populate the social commerce site with a set of
purchasable products selected from the set of available products;
receiving input data from a user associated with the affiliate, the input
data comprising product purchase data corresponding to the purchase of a
subset of the set of purchasable products; and processing the product
purchase data to perform a product purchase transaction, the affiliate
receiving a portion of the financial proceeds from the product purchase
transaction.

14. The computer usable medium of claim 13, further comprising: receiving
input data from the affiliate, the input data comprising content data
associated with individual purchasable products of the set of purchasable
products; and processing the content data to generate linked content data
linked to the individual purchasable products.

15. The computer usable medium of claim 14, wherein the affiliate is
further associated with an affiliate network and the user is referred to
the social commerce site from an affiliate site associated with the
affiliate network.

17. The computer usable medium of claim 14, wherein the affiliate is
further associated with a social media environment and the user is
referred to the social commerce site from within the social media
environment.

19. The computer usable medium of claim 13, wherein the computer
executable instructions are deployable to a client computer from a server
at a remote location.

20. The computer usable medium of claim 13, wherein the computer
executable instructions are provided by a service provider to a customer
on an on-demand basis.

Description:

BACKGROUND OF THE INVENTION

[0001] 1. Field of the Invention

[0002] Embodiments of the invention relate generally to information
handling systems. More specifically, embodiments of the invention provide
a method and system for managing social commerce.

[0003] 2. Description of the Related Art

[0004] As the value and use of information continues to increase,
individuals and businesses seek additional ways to process and store
information. One option available to users is information handling
systems. An information handling system generally processes, compiles,
stores, and/or communicates information or data for business, personal,
or other purposes thereby allowing users to take advantage of the value
of the information. Because technology and information handling needs and
requirements vary between different users or applications, information
handling systems may also vary regarding what information is handled, how
the information is handled, how much information is processed, stored, or
communicated, and how quickly and efficiently the information may be
processed, stored, or communicated. The variations in information
handling systems allow for information handling systems to be general or
configured for a specific user or specific use such as financial
transaction processing, airline reservations, enterprise data storage, or
global communications. In addition, information handling systems may
include a variety of hardware and software components that may be
configured to process, store, and communicate information and may include
one or more computer systems, data storage systems, and networking
systems.

[0005] These same information handling systems have played a key role in
the rapid growth of electronic commerce on the Internet. One known aspect
of electronic commerce is affiliate networks, which allow online
merchants to reach a larger audience through participation in various
affiliate programs. Typically, potential customers are referred to the
merchant's website from an affiliate's web site, which receives a share
of any resulting sale as compensation for the referral. Various affiliate
network services and benefits generally include referral tracking,
reporting tools, payment processing, and access to a large base of
participants. Over time, affiliate networks have made progress in
simplifying the process of registering affiliate participants fore or
more merchant affiliate programs. However, affiliates still face
integration challenges when attempting to provide their users a
customized subset of the merchant's website.

[0006] In recent years, information handling systems have also been
instrumental in the widespread adoption of social media into the
mainstream of everyday life. Social media commonly refers to the use of
web-based technologies for the creation and exchange of user-generated
content for social interaction. As such, it currently accounts for
approximately 22% of all time spent on the Internet. More recently,
various aspects of social media have become an increasingly popular for
enabling customer feedback, and by extension, have likewise evolved into
a viable marketing channel for vendors. This new marketing channel,
sometimes referred to as "social marketing," has proven to not only have
a higher customer retention rate than traditional marketing channels, but
to also provide higher demand generation "lift."

[0007] Currently, social marketing is typically limited to providing a
link from a social media environment to the home page of a merchant's
website, where a referred user can then search for a recommended product.
In some cases, the user may be referred to a predetermined product page
or listing. However, no known ability is currently available for a social
marketer to refer a user to a customized subset of a merchant's products.
Furthermore, social marketers generally lack real-time integration with
the merchant's site. As a result, they typically have to rely upon the
merchant's traditional methods of referral tracking, reporting,
accounting and payment processing. Moreover, there is a lack of
simplified integration between merchant websites, affiliate networks, and
social media environments, which pose challenges in realizing the promise
of social marketing.

SUMMARY OF THE INVENTION

[0008] A method and system are disclosed for managing social commerce
within a social media environment: In various embodiments, a social
commerce marketplace system is implemented for affiliates of a merchant
to conduct social commerce within a social commerce environment. In these
and other embodiments, the merchant is provided information associated
with an affiliate, which is then processed to generate a corresponding
affiliate social commerce store front. The affiliate the selects a subset
of available products contained in a master catalog. The selected
products are then displayed as purchasable products within the
affiliate's social commerce storefront. Users of various social media
environments are then referred by the affiliate to their social commerce
storefront, where they purchase the merchant's products. In turn, the
affiliate receives a portion of each sale as compensation for referring
the user. In various embodiments, the affiliate provides content data
associated with the purchasable product as an incentive for the user to
visit the social commerce storefront. In one embodiment, the user is
referred to the social commerce storefront by an affiliate network.

BRIEF DESCRIPTION OF THE DRAWINGS

[0009] The present invention may be better understood, and its numerous
objects, features and advantages made apparent to those skilled in the
art by referencing the accompanying drawings. The use of the same
reference number throughout the several figures designates a like or
similar element.

[0010] FIG. 1 is a generalized illustration of the components of an
information handling system as implemented in the system and method of
the present invention;

[0011] FIG. 2 is a simplified block diagram showing the implementation of
a social commerce marketing system;

[0012] FIG. 3 is a simplified block diagram showing a high-level
architecture of a social commerce marketplace system;

[0013] FIG. 4 is a simplified block diagram showing a plurality of social
commerce modules implemented within a plurality of host environments;

[0014] FIG. 5 is a generalized flow chart of social commerce initiation
operations performed on behalf of an affiliate;

[0015] FIGS. 6a-d are generalized depictions of social commerce initiation
operations performed on behalf of an affiliate within a plurality of user
interface windows;

[0016] FIG. 7 is a generalized flow chart of the performance of social
commerce operations;

[0017] FIG. 8 is a generalized flow chart of the performance of social
commerce advertising network management operations;

[0018] FIGS. 9a-b show the creation of an affiliate offer within a user
interface window;

[0021] FIG. 12 is a generalized flow chart of the performance of content
syndication operations; and

[0022] FIG. 13 is a generalized flow chart of the performance of billboard
management operations.

DETAILED DESCRIPTION

[0023] A method and system are disclosed for managing social commerce
within a social media environment. For purposes of this disclosure, an
information handling system may include any instrumentality or aggregate
of instrumentalities operable to compute, classify, process, transmit,
receive, retrieve, originate, switch, store, display, manifest, detect,
record, reproduce, handle, or utilize any form of information,
intelligence, or data for business, scientific, control, or other
purposes. For example, an information handling system may be a personal
computer, a network storage device, or any other suitable device and may
vary in size, shape, performance, functionality, and price. The
information handling system may include random access memory (RAM), one
or more processing resources such as a central processing unit (CPU) or
hardware or software control logic, ROM, and/or other types of
nonvolatile memory. Additional components of the information handling
system may include one or more disk drives, one or more network ports for
communicating with external devices as well as various input and output
(I/O) devices, such as a keyboard, a mouse, and a video display. The
information handling system may also include one or more buses operable
to transmit communications between the various hardware components.

[0024] FIG. 1 is a generalized illustration of an information handling
system 100 that can be used to implement the system and method of the
present invention. The information handling system 100 includes a
processor (e.g., central processor unit or "CPU") 102, input/output (I/O)
devices 104, such as a display, a keyboard, a mouse, and associated
controllers, a hard drive or disk storage 106, and various other
subsystems 108. In various embodiments, the information handling system
100 also includes network port 110 operable to connect to a network 140,
which is likewise accessible by a service provider server 142. The
information handling system 100 likewise includes system memory 112,
which is interconnected to the foregoing via one or more buses 114.
System memory 112 further comprises operating system (OS) 116 and in
various embodiments may also comprise a social commerce marketplace
system 118, a plurality of social commerce affiliate management modules
120, a plurality of merchant/network management modules 122, and a
merchant online cart/checkout system 124. In one embodiment, the
information handling system 100 is able to download the social commerce
marketplace system 118, the plurality of social commerce affiliate
management modules 120, the plurality of merchant/network management
modules 122, and the merchant online cart/checkout system 124 from the
service provider server 142. In another embodiment, the social commerce
marketplace system 118, the plurality of social commerce affiliate
management modules 120, the plurality of merchant/network management
modules 122, and the merchant online cart/checkout system 124 is provided
as a service from the service provider server 142.

[0025] FIG. 2 is a simplified block diagram showing the implementation of
a social commerce marketing system in accordance with an embodiment of
the invention. In this embodiment, a social commerce marketplace system
118 is implemented with a plurality of social commerce affiliate
management modules 120, a plurality of merchant/network management
modules 122, a merchant online cart/checkout system 124. In these and
other embodiments, the plurality of social commerce affiliate management
modules 120 are accessed and used by a plurality of affiliates 214.
Likewise, the plurality of social commerce affiliate management modules
120 comprises a blog/site management module 218, a social network
management module 222, and a mobile delivery management module 222. The
plurality of social commerce affiliate management modules 120 likewise
comprises a hosting management module 224, a social commerce management
module 226, and a marketing management module 228.

[0026] In one embodiment, the blog/site management module 214 is used by
the plurality of affiliates 214 to manage the posting and linking of
social commerce content from the affiliate's online blog or website to
the social commerce marketplace system 118. In another embodiment, the
social network management module 220 is used by the plurality of
affiliates 214 to manage the linkages between one or more social media
environments and the social commerce marketplace system 118. In yet
another embodiment, the mobile delivery management module 222 is used by
the plurality of affiliates 214 to manage the delivery of social commerce
content to a mobile device. In still another embodiment, the hosting
management module 224 is used by the plurality of affiliates 214 to
manage the hosting environment(s) of a customized social commerce
storefront associated with the affiliate and the merchant. In one
embodiment, the social commerce management module 226 is used by the
plurality of affiliates 214 to perform social commerce management
operations as described in greater detail herein. In yet another
embodiment, the marketing management module 228 is used by the plurality
of affiliates 214 to perform social commerce marketing operations, as
likewise described in greater detail herein.

[0027] In various embodiments, the plurality of merchant/network
management modules 122 are accessed and used by a plurality of merchant
administrators 230. In these and other embodiments, the plurality of
merchant/network management modules 122 comprises a merchant/network
management module 234, and a social commerce moderation module 236.
Likewise, the plurality of merchant/network management modules 122
comprises a social commerce reporting module 238, a targeting module 240,
and an incentives module 242.

[0028] In one embodiment, the merchant/network management module is used
by is used by the plurality of merchant administrators 230 to manage a
plurality of affiliate social commerce storefronts and a plurality of
affiliate networks 204. In another embodiment, the moderation management
module 236 is used by the plurality of merchant administrators 230 to
monitor and moderate social commerce content and associated social media
content related to the plurality of affiliates 214. In yet another
embodiment, the social commerce reporting module 238 is used by the
plurality of merchant administrators 230 to administer and deliver a
plurality of social commerce reports as described in greater detail
herein. In one embodiment, the targeting module 240 is used by the
plurality of merchant administrators 230 to perform targeted advertising
and promotion operations familiar to those of skill in the art and
described in greater detail herein. In another embodiment, the incentives
module 242 is used by the plurality of merchant administrators 230 to
manage the accounting and payment of incentives to the plurality of
affiliates 214 as compensation for referring customers to the merchant.
As described in greater detail herein, the plurality of social commerce
affiliate management modules 120 and the plurality of merchant/network
management modules 122 may include additional modules and the foregoing
is not intended to limit the spirit, scope or intent of the invention.

[0029] Referring now to FIG. 2, a plurality of users, such as customers
202, are referred by a plurality of affiliate networks 204 to the social
commerce marketplace system 118 as described in greater detail. Once
referred, the customers 202 are presented with a customized social
commerce storefront that is associated with an individual affiliate of
the plurality of affiliates 214 and the merchant. In various embodiments,
each of the customized social commerce storefronts comprises a micro
catalog 208 of purchasable products, which is a subset of a master
catalog 210 comprising a set of available products. In these and other
embodiments, and as likewise described in greater detail herein, the
customized social commerce storefronts comprise social commerce content
related to the purchasable products. In these various embodiments, the
customers 202 review the social commerce content and select individual
purchasable products for purchase. Once selected, an online purchase
transaction familiar to skilled practitioners of the art is completed
with the merchant online cart/checkout system 124.

[0030] FIG. 3 is a simplified block diagram showing a high-level
architecture of a social commerce marketplace system as implemented in
accordance with an embodiment of the invention. In this embodiment, the
architecture a social commerce marketplace system 118 comprises
infrastructure 302, data 304, application 306 and presentation 308
layers. As shown in FIG. 3, the infrastructure 302 layer comprises feeds
from affiliate networks 316, as described in greater detail herein, and
other networks 318, such as advertising networks known to those of skill
in the art. The infrastructure 302 layer likewise comprises a local
application fabric 314, as likewise known to those of skill in the art, a
plurality of application programming interfaces (APIs) 312, and a
plurality of databases 310, as described in greater detail herein. The
data 304 layer likewise comprises repository classes 320, which are used
for the exchange of data between the data 304 and infrastructure 302
layers.

[0032] In one embodiment, the tenancy management module 324 is used by
merchant administrators to manage a plurality of affiliate tenancies in a
virtual environment. In another embodiment, the product catalog
management module 326 is used to manage available products in a master
catalog and purchasable products, which are subsets of the available
products, in micro catalogs as described in greater detail herein. In yet
another embodiment, the product search module 328 is used with various
other modules in the initiation, provisioning, and management of
affiliate storefronts. In still another embodiment, the commission
management module 332 is used to track, account, and pay commissions to
affiliates as compensation for referring customers to the merchant. In
one embodiment, the caching module 334 is used to cache social commerce
content and other data related to conducting social commerce operations.

[0033] In another embodiment, the auditing module 336 is used to audit
social commerce transactions that are performed within the social
commerce marketplace system. In yet another embodiment, the notifications
module 338 is use to manage notifications to affiliates as well as users
referred by the affiliates to the social commerce marketplace system. In
still another embodiment, the SEO module 340 is used to perform SEO
operations known to skilled practitioners of the art. In this embodiment,
the SEO operations, as described in greater detail herein, are performed
to optimize the identification of a purchasable product according to the
search terms used by either an affiliate or a user of a social media
environment. In one embodiment, the security module is used to maintain
the security of the social commerce marketplace system. In another
embodiment, the moderation module 344 is used to monitor and moderate
social commerce content and associated social media content related to a
plurality of affiliates. In yet another embodiment, the other modules 346
comprise additional modules, as described in greater detail herein, that
operate within the host environments 322.

[0034] In various embodiments, the presentation 308 layer comprises a
Representational State Transfer (REST) application program interface
(API) 348 known to skilled practitioners of the art. In these and other
embodiments, the presentation 308 layer likewise comprises a controller
module 350 a presentation model 352, a presentation view 354, and a
plurality of administration 356 and affiliate storefront 358 sites. In
these various embodiments, the controller module 350 interacts with the
presentation model 354 and presentation view 354, which likewise interact
with each other, to present different aspects of the plurality of
administration 356 and affiliate storefront 358 sites. Likewise, the
presentation view 354 module provides feedback to the controller module
350.

[0035] Referring now to FIG. 3, the presentation 308 layer comprises
manager classes 350 and the application 306 layer comprises domain
services. The manager classes 360 provide presentation layer data to the
service contracts module 362, which is then used for the management of
the domain service 364. In turn, the domain services 364 provide
application layer data to the repository contracts module 366, where it
is used for the management of the repository classes 320. Likewise, the
service contracts module 362 and the repository contracts module 366 are
managed and bounded by a dependencies module 368. In turn, the
dependencies module 368 is managed with the logging 370, caching 372, and
auditing 374 management modules.

[0037] In one embodiment, the social media store 401 management module is
used to manage a social commerce storefront that is associated with an
affiliate's presence and activities within a social media environment. In
another embodiment, the affiliate storefront 402 management module is
used to manage a social commerce storefront that is associated with an
affiliate's web site or online blog. In yet another embodiment, the blog
403 management module is used to manage an affiliate's blog activities as
it relates to social commerce activities, processes and operations as
described in greater detail herein. In still another embodiment, as
likewise described in greater detail herein, the templates 404 management
module is used for the automated configuration of social commerce
storefront pages. In one embodiment, the notifications 410 management
module is used for the management of notifications to affiliates and
users associated with affiliates, such as users of an affiliate's online
social commerce presence. In various embodiments, the affiliate's online
presence may comprise a blog, a website, or a community of interest or
conversation thread in a social media environment. In another embodiment,
the URL 411 management module is used to manage URL links between the
host environments 322 and the affiliate's various online social commerce
presences.

[0038] In yet another embodiment, the content 405 management module
further comprises articles 406, podcast 407, pictures 408, and video 409
management sub-modules. In this and other embodiments, the articles 406,
podcast 407, pictures 408, and video 409 management sub-modules are used
by affiliates to manage their respective, associated content as it
relates to social commerce operations. In still another embodiment, the
reputation 412 management module comprises points 413, badges 414,
activity 415, and score 416 management sub-modules. In this and other
embodiments, the reputation 412 management module comprises points 413,
badges 414, activity 415, and score 416 management sub-modules are used
by the merchant to manage reputation data associated with affiliates. As
used herein, reputation data refers to data associated with social
commerce activities performed by an affiliate. As an example, an
affiliate may receive points from a merchant for each of social commerce
content they product. Likewise, badges may be awarded upon achievement of
various point tiers or frequency of activity. Likewise, each social
commerce content item may receive a score that is associated with the
achievement of the points and badges. It will be appreciated that many
such examples are possible and the foregoing is not intended to limit the
spirit, scope, or intent of the invention.

[0039] In one embodiment, the SEO management 417 module comprises
backlinks 418, rank 419, competition 420, search application program
interface (API) 421, keyword density 422, keyword placement 423, keyword
insertion 424, and content comparison 425 management sub-modules. In this
and other embodiments the various sub-modules of the SEO management 417
module are used by affiliates and the merchants to perform SEO operations
familiar to those of skill in the art. As an example, the backlinks 418
management sub-module may be used to determine prior web site locations
that a user has visited prior to being referred to an affiliate's social
commerce storefront. Likewise, the rank 419 management sub-module may be
used to determine the search engine rank assigned to the affiliate's
social commerce storefront as well as the individual search engine
ranking of the search terms that resulted in the referral. As another
example, the competition 420 management sub-module may be used by the
merchant to rank the search engine popularity of their competitors, or
alternatively, the frequency that a competitor's web site is returned as
a result of a search by a user of a social media environment. Likewise,
the search API 421 management sub-module may be used by the merchant and
affiliates alike to gain access to various search engines in order to
receive search metadata. As yet another example, the keyword density 422,
placement 423, and insertion 424 management sub-modules may likewise be
used by the merchant and the affiliates to optimize searches through the
use of predetermined keywords within related social commerce content. As
still another example, the content comparison 425 sub-module may be used
to compare various items of social commerce content to determine which
items perform better than others during SEO operations.

[0040] In another embodiment, the catalog 426 management module comprises
filter 427, search 428, price 429, taxonomy 430, import 431, differential
432, categories 433, and deals 434 management sub-modules. In this and
other embodiments, the filter 427, search 428, price 429, taxonomy 430,
import 431, differential 432, categories 433, and deals 434 management
sub-modules are used by the affiliate for managing their social commerce
storefronts. For example, the filter 427, search 428, price 429,
differential 432, deals 434, and import 431 management sub-modules may be
used individually, or in combination, to identify and populate a set of
purchasable products within a micro catalog from a set of available
products contained in a master catalog. Likewise, the taxonomy 430 and
categories 433 management sub-modules may be used to understand the
interrelationship of various purchasable products and how they are
categorized within the affiliate's social commerce storefront. It will be
appreciated that many such examples are possible and the foregoing is not
intended to limit the spirit, scope, or intent of the invention.

[0041] In yet another embodiment, the links 435 management module
comprises network 436 and system 437 management sub-modules, which are
used to manage the linkages between the various systems, modules, and
sub-modules of the social commerce marketplace system and various
affiliate and advertising networks. In still another embodiment, the web
analytics 438 module comprises web crawling 439, listening 440, and
analytics 441 management sub-modules. In this and other embodiments the
web crawling 439, listening 440, and analytics 441 management sub-modules
are used by the merchant to perform web analytics operations familiar to
skilled practitioners of the art. As an example, the merchant may use the
web crawling 439 management sub-module to perform web crawling operations
to discover conversation threads associated with its products. Once
discovered, the listening 440 management sub-module may be used to
monitor the conversations threads, which are then analyzed with the
analytics 441 management sub-module to determine their relevance and
possible effect on social commerce operations. Those of skill in the art
will be knowledgeable of many such examples. Accordingly, the foregoing
is not intended to limit the spirit, scope; or intent of the invention.

[0042] In one embodiment, the fraud 442 management module comprises an
abuse reporting 443, traffic 444, links 445, Internet Protocol (IP) 446,
and dashboard 447 management sub-modules. In this and other embodiments,
the abuse reporting 443, traffic 444, links 445, Internet Protocol (IP)
446, and dashboard 447 management sub-modules are used by the merchant to
identify, mitigate, and prevent fraudulent behavior within the social
commerce market place system. As an example, the traffic 444, links 445,
and IP 446 management sub-modules may be used to identify the source of
fraudulent behavior. Once identified, it may be reported by the abuse
reporting 443 management sub-module and then displayed for review within
a user interface by the dashboard 447 sub-module.

[0043] In another embodiment, the payment 448 module comprises a traffic
449, payment 450, 1099 Form 451, buyers 452, and payment processor 453,
management sub-modules. In this and other embodiments, the traffic 449,
payment 450, 1099 451, buyers 452, and payment processor 453, management
sub-modules are used by the merchant for the management of payment to
affiliates. As an example, the buyers 452 and traffic 449 management
sub-modules may be used to identify individual buyers and the traffic
they generate at an affiliate's social commerce storefront. In turn, the
payment 450 and payment processor 453 sub-modules may be used to track
the payments made by the buyers, which are then processed by various
payment processors. Likewise, the same sub-modules may be used to track
commission payments made by the merchant to individual affiliates. The
output of those sub-modules may then be processed by the 1099 Form 451
sub-module for managing reporting of the commission payments to the
affiliate to the Internal Revenue Service (RIS).

[0044] In yet another embodiment, the administration 454 module comprises
companies 455, target 456, users 457, roles 458, deals 459, moderation
460, profile 461, and email 462 management sub-modules. In this
embodiment, the companies 455, target 456, users 457, roles 458, deals
459, moderation 460, profile 461, and email 462 management sub-modules
are used by the merchant to administer the various users of the social
commerce marketplace system. As an example, the target 456 management
sub-module may be used, individually or in conjunction with, the target
456, users 457, profile 461, and roles 458 management sub-modules to
identify specific users of a social media environment. Once identified,
their social media interactions may be monitored by the moderation 460
management sub-module, and in turn the email 462 and deals 459 management
sub-modules may be used individually, or in combination, to target
predetermined users.

[0045] In still another embodiment, the reports module 463 comprises
traffic abuse 463, traffic 465, search engines 466, users 467, content
status 468, and competitors 469 reporting sub-modules. In this
embodiment, the traffic abuse 463, traffic 465, search engines 466, users
467, content status 468, and competitors 469 reporting sub-modules are
used by the merchant to generate various reports related to social
commerce operations, which in turn may be provided to an affiliate. As an
example, the content status 468 reporting sub-module may report on the
status of various items of social commerce content and the search engines
466 reporting sub-module may report on the search results it generates.
In turn, the traffic reporting 465 sub-module may be used to report on
the social commerce traffic resulting from the search results and the
users 467 reporting sub-module may provide reports related to the various
users referred to the social commerce site. Likewise, the traffic abuse
reporting sub-module 464 may be used to report on various traffic abuses
related to the social commerce marketplace system, while the competitors
469 reporting sub-module may provide reports related to competitive
activity from competitors. It will be appreciated that many such examples
are possible and the foregoing is not intended to limit the spirit, scope
or intent of the invention.

[0046] FIG. 5 is a generalized flow chart of social commerce initiation
operations performed on behalf of an affiliate in accordance with an
embodiment of the invention. In this embodiment, affiliate social
commerce operations are begun in step 502, followed by a candidate
affiliate providing information to a merchant in step 504 to register as
an affiliate. The merchant then uses the provided information to create a
social commerce storefront for the affiliate in step 506. The affiliate
then proceeds to select a product to add to their social commerce
storefront in step 508. In various embodiments, the product is selected
from a plurality of available products contained in a master catalog. The
selected product is then added to the affiliate's social commerce
storefront in step 510. In various embodiments, a selected product
becomes a purchasable product once it is added to the affiliate's social
commerce storefront.

[0047] The affiliate then views their social commerce storefront in step
512, followed by a determination being made in step 514 whether to add an
additional product. If so, then the process is continued, proceeding with
step 508. Otherwise, an article related to one or more of the purchasable
products is written in step 516 and then posted to the affiliate's social
commerce storefront. The ongoing sales results of the affiliate's social
commerce storefront is then tracked in step 518, as well as the ongoing
ranking of its performance relative to other affiliate social commerce
storefronts in step 520. Ongoing conversion of organic searches resulting
in sale is likewise tracked in step 522, followed by affiliate social
commerce initiation operations being ended in step 524.

[0048] FIGS. 6a-d are generalized depictions of social commerce initiation
operations performed on behalf of an affiliate within a plurality of user
interface windows in accordance with an embodiment of the invention. In
this embodiment, a social commerce storefront management module, as
described in greater detail herein, is implemented within a window 604 of
a user interface (UI) 602. As shown in FIG. 6a, the UI window 604
comprises data entry fields 606 for a candidate affiliate to provide
information to initiate the creation of a social commerce storefront.
Referring now to FIG. 6b, the affiliate then provides additional
information 610 associated with their social commerce storefront. As
shown in FIG. 6c, the affiliate selects the category 614 of their social
commerce storefront, and as likewise shown in FIG. 6d, selects products
614 to be displayed for purchase within their social commerce storefront.

[0049] FIG. 7 is a generalized flow chart of the performance of social
commerce operations as implemented in accordance with an embodiment of
the invention. In this embodiment, social commerce operations are begun
in step 702, followed by the affiliate managing the integration of the
social commerce storefront in step 704 with a social media environment,
such as a social network. In various embodiments, the integration may be
with an affiliate web site or blog. The affiliate then launches the
social commerce storefront in step 706, followed by the importation of
friends, family, and associates from one or more social media
environments (e.g., a social network) in step 708. The friends, family
and associates are then matched with products that are appropriate to
their interests in step 710, followed by a determination in step 712
whether to create a promotional offer for them. If so, then a promotional
offer is created in step 714 and the process is continued, proceeding
with step 712. Otherwise, a determination is made in step 716 whether the
affiliate will offer to provide an offer to pay a commission to the
friends, family or associates in return for referrals. If so, then then a
commission offer is prepared in step 718 and the process is continued,
proceeding with step 716. Otherwise the promotion offers(s), the
commission offer(s), or both, are displayed to the friends, family and
associates in-line within the social media environment in step 720.
Ongoing activity at the affiliate's social commerce storefront, and the
corresponding success of the offer(s), is tracked in step 722 and social
commerce operations are then ended in step 724.

[0050] FIG. 8 is a generalized flow chart of the performance of social
commerce advertising network management operations as implemented in
accordance with an embodiment of the invention. In this embodiment,
advertising network operations are begun in step 802, followed by ongoing
operations in step 804 for affiliate and enterprise channels to manage
their online advertisements. In step 806 the affiliate and enterprise
channels perform ongoing operations to select online advertisements for
purchase, followed by corresponding ongoing operations in step 808 to
place the purchased online advertisements in predetermined online
locations. In steps 810, 812, 814, 816, and 818, the affiliate and
enterprise channels perform ongoing operations respectively display the
online advertisements in social commerce storefronts, online newsletters,
social media channels, online billboards, and enterprise sites. Ongoing
operations are then performed in step 820 to correlate sales to the
placement of the online advertisements, followed by advertising network
operations being ended in step 822.

[0051] FIGS. 9a-b show the creation of an affiliate offer within a user
interface window in accordance with an embodiment of the invention. In
this embodiment, a social commerce storefront deals management module, as
described in greater detail herein, is implemented within a window 904 of
a user interface (UI) 902. As shown in FIG. 9a, the UI window 904
comprises an `Offers` tab 906, a data entry field 908 for information
related to the merchant and the affiliate making the offer, and
associated data entry fields 910 corresponding to details of the
purchasable product. Likewise, the UI window 904 comprises data entry
fields 912 corresponding to details of the offer, as well as an offer
display window 914 that provides a preview of the offer as it will appear
when presented within a social media environment. As likewise shown in
FIG. 9a, data display field 916 displays summary information
corresponding to a related offer, and as shown in FIG. 9b, a
corresponding offer display window 918 providing a preview of the related
offer, as well as data display fields 920 displaying summary information
corresponding to other offers.

[0052] FIG. 10 shows the display of affiliate offers within a user
interface window implemented in accordance with an embodiment of the
invention. In this embodiment, a social commerce storefront deals
management module, as described in greater detail herein, is implemented
within a window 1004 of a user interface (UI) 1002. As shown in FIG. 10,
the UI window 1004 comprises an `Offers` tab 1006, as well a listing 1008
of a plurality of offers and related information 1010.

[0053] FIG. 11 shows the display of affiliate network feeds and associated
offers within a user interface window implemented in accordance with an
embodiment of the invention. In this embodiment, a social commerce
storefront deals management module, as described in greater detail
herein, is implemented within a window 1104 of a user interface (UI)
1102. As shown in FIG. 11, the UI window 1104 comprises an `Offers` tab
906, as well a listing 1108 of a plurality of advertising network feeds
corresponding to referrals resulting from associated offers, and related
information 1110.

[0054] FIG. 12 is a generalized flow chart of the performance of content
syndication operations as implemented in accordance with an embodiment of
the invention. In this embodiment, content syndication operations are
begun in step 1202, followed by the ongoing generation of search engine
optimization (SEO) content by an affiliate, a professional author, or
both, in step 1204. Ongoing syndication operations are then performed in
step 1206 to syndicate the SEO content other sites and establish
corresponding links. Then, in step 1208, ongoing operations are performed
to post the SEO content to other content marketplaces known to skilled
practitioners of the art. A determination is then made in step 1210
whether enterprises (e.g., corporations) elect to accept the SEO content.
If so, then ongoing operations are performed by the enterprises in step
1212 to accept the SEO content for online publication. As an example, a
corporation may elect to post predetermined SEO content on their internal
web site for review by employees.

[0055] However, if it is determined in step 1210 that enterprises do not
elect to accept the SEO content, or if they do so in step 1212, then a
determination is made in step 1214 whether other affiliates elect to
accept the SEO content for online publication. If so, then ongoing
operations are performed by affiliates in step 1216 to accept the SEO
content for publication in step 1217. For example, another affiliate may
elect to publish SEO content that is complementary to content they
generate themselves. However, if it is determined in step 1214 that other
affiliates do not elect to accept the SEO content, or if they do so in
step 1216, then ongoing operations are performed in step 1218 for
enterprises, affiliates, or both, to post a "bounty" (i.e., an offer for
compensation) for content creation. Thereafter, ongoing operation are
performed in step 1220 to track authors, the content they generate, their
corresponding reputation ratings, and the monetary value they receive as
compensation for providing the content. Content syndication operations
are then ended in step 1222.

[0056] FIG. 13 is a generalized flow chart of the performance of billboard
management operations as implemented in accordance with an embodiment of
the invention. In this embodiment, online billboard management operations
familiar to those of skill in the art are begun in step 1320, followed by
the ongoing aggregation of the most popular product content in step 1304.
A micro site, such as a small, specialized web site, is then created in
step 1306, followed by ongoing operations in step 1309 to determine high
rankings for challenging key words used in searches for product
information. Ongoing operations are then performed in step 1310 to drive
traffic to affiliate social commerce storefronts, such as using the high
ranking challenging key words in search engine optimization (SEO)
operations known to skilled practitioners of the art. Thereafter, ongoing
operations are performed in step 1312 to determine high ranking niche
focus key words, followed by ongoing operations being performed by
affiliates in step 1314 to drive traffic to their storefronts, and
accordingly, receive compensation from a merchant for doing so. In step
1316, ongoing operations are performed by the merchant to challenge small
affiliates to challenge the sales performance of larger affiliates.
Online billboard management operations are then ended in step 1318.

[0057] The present invention is well adapted to attain the advantages
mentioned as well as others inherent therein. While the present invention
has been depicted, described, and is defined by reference to particular
embodiments of the invention, such references do not imply a limitation
on the invention, and no such limitation is to be inferred. The invention
is capable of considerable modification, alteration, and equivalents in
form and function, as will occur to those ordinarily skilled in the
pertinent arts. The depicted and described embodiments are examples only,
and are not exhaustive of the scope of the invention.

[0058] For example, the above-discussed embodiments include software
modules that perform certain tasks. The software modules discussed herein
may include script, batch, or other executable files. The software
modules may be stored on a machine-readable or computer-readable storage
medium such as a disk drive. Storage devices used for storing software
modules in accordance with an embodiment of the invention may be magnetic
floppy disks, hard disks, or optical discs such as CD-ROMs or CD-Rs, for
example. A storage device used for storing firmware or hardware modules
in accordance with an embodiment of the invention may also include a
semiconductor-based memory, which may be permanently, removably or
remotely coupled to a microprocessor/memory system. Thus, the modules may
be stored within a computer system memory to configure the computer
system to perform the functions of the module. Other new and various
types of computer-readable storage media may be used to store the modules
discussed herein. Additionally, those skilled in the art will recognize
that the separation of functionality into modules is for illustrative
purposes. Alternative embodiments may merge the functionality of multiple
modules into a single module or may impose an alternate decomposition of
functionality of modules. For example, a software module for calling
sub-modules may be decomposed so that each sub-module performs its
function and passes control directly to another sub-module.

[0059] Consequently, the invention is intended to be limited only by the
spirit and scope of the appended claims, giving full cognizance to
equivalents in all respects.