Increasingly, we are feeling guilty about consumption of bottled water. Conventional wisdom often includes an economic argument along with the “green” stance, but I personally don’t care about the money. It’s the idea of putting your “at this moment” desire and convenience ahead of what is stupid by every sort of reasonable logic. Proof-positive of ugly American consumer behavior. So I really like this Chicago Lake Water, although it seems a bit funny to be promoting it in a bottle, after all. Headed the right way, though. The label reads, Drink water from pipes, not bottles and show your municipal pride.