FIYTA：Changing the concept of reading time

In 2014, FIYTA 3D Watch won the
Red Dot Design Award, the global “Oscars” in industrial design. This was the
second time that FIYTA won the award, the previous instance being 2010’s prize
for Shenzhou VII Watch.

Established in 1995, Red Dot
Design Award is the most respected and recognized design award across the
world. It aims to find the perfect amalgamation of cutting-edge creativity and
practicality. Over the past two years, a magnificent upgrade has taken place on
the uniquely designed watch ensuring that it has a brilliant new look. This
newly designed 3D watch will make its amazing debut at BaselWorld2016.

Innovative
3D Time Reading

FIYTA is committed to creating the perfect blend of art and
innovation and infusing it into time technology. With their new 3D watch, the
act of reading time on a watch will never be the same again. Not only can you
read the time from the front, but from the side as well at the six o’ clock
position. The uniqueness of this watch lies in its two reading angles. However,
it is not just innovation that is up for judgment here. Its unique appearance,
splendid structural design and fine craftsmanship make this a true masterpiece.

Futuristic
Time Dome Design

A watch is not just a time telling instrument. It is a piece
of art, in fact, 3D art. The deeply curved glass resembles a dome, instantly
giving it a futuristic feel in terms of design and technology. The dial could
well be an alien spaceship, thanks to this surreal design. One of the
entrancing features of this watch is that the movement’s rhythm can be observed
through the glass bottom cover, imbuing it with a dynamic and rich feel.

Fashion
Sense Creates Individual Design

A splash of color on the black dial of this 3D watch helps
create a sense of fashion for users. Numerals appear in colors such as fresh
orange, sky blue and fluorescent green, which are especially luminous at night,
aiding in reading time. The white, black and chocolate brown vertically brushed
dial enhances the colors and gives the dial a novel look. The strap fits snugly
on the wrist and can be worn or removed with ease. Whether you choose the
colorful minimalist strap or the stylish, calf-leather strap to match the dial,
you can be sure that your watch makes a powerful fashion statement.

FIYTA
Beyond the Moment

FIYTA has always adhered to its concept “Beyond the Moment”.
FIYTA has independently developed tourbillion movement, aerospace movement, new
watch materials and innovative designs. With its exquisite craftsmanship, FIYTA
has witnessed China’s space exploration, and was even used as the timekeeping device
during Asian Winter Games, Asian Sailboat Championship, Extreme Rally and other
international sports events. Each FIYTA watch creates a comfortable wearing
experience, and brings aesthetic value and the eternal spirit of beyond the
moment into its precise and exquisite design, craftsmanship and assembly. Providing
precision time keeping, FIYTA watches play a role in every personal and social
aspect of the wearer, and carry connotations of the eternal enterprising
spirit.