December 3, 2012 AT 8:04 am

John Maeda talks about “Neue Craft” and Atoms + Bits = Craft (video)

John Maeda talks about “Neue Craft” and Atoms + Bits = Craft (video) via Nick. This is interesting, Maeda is coining the term “Neue Craft” – “physical computing” is used a lot right now – he’s pointing towards a new place we may be heading where “craft” is part of digital media & tools. This is a great video series (launched in 2011) – it features processing and more. We’d love to see Robert Hodgin be part of this series if they continue it.

According to Maeda, “Computers let us imagine digitally what we once could only validate by handcraft in physical form – the infinite malleability and reusability of bits have forever changed the creative process. But just as it took Icarus to first imagine human flight by carefully observing how birds can fly, digital tools have relied on many of the original tools and media used by artists in the pre-digital world.” Maeda sees the thread that runs between the tools of physical art making – such as pens, brushes and pigment – and the way new media has co-opted many of the same tools to manipulate bits in digital art. Through the exhibition, he examines the history of linking analog and digital creativity within his own work and the works of others.

"The first 90 percent of the code accounts for the first 90 percent of the development time. The remaining 10 percent of the code accounts for the other 90 percent of the development time" - Tom Cargill