Rolling Stone

Rolling Stone Magazine

In 2013, Rolling Stone reached out to Rich Arnold and myself to generate concepts for their new digital experience. The publishing icon was looking to attact a new readership to their award-winning coverage of music, pop culture, and politics.

We developed a variety of options aimed at differentiating the breadth of content they offered: videos, articles, photography, charts, and listicles. Our strategy included distinguishing the online presence from some of the elaborate decoration that was reminiscent of the print publication. We focused on employing a striking visual direction that honored the well-established identity and colors of the Rolling Stone brand.