Spike Celebrates the Future of Video Games

SPIKE CELEBRATES THE FUTURE OF VIDEOGAMES WITH WEEK-LONG “E3 INVASION”

The Biggest Games Of The Year To Exclusively Premiere First And InHigh-Definition Only On Spike, GameTrailers.com, & Spike.com; On Air Specials Combined with Online Content to Provide 360° Coverage

Blockbuster World Exclusives Including Fallout 3, Gears of War 2, Prince Of Persia, Resistance 2, Rock Band 2, The Next Game From BioWare, UFC® 2009 Undisputed And Many More Surprises

New York, NY, July 8, 2008 – Spike TV is teaming up with GameTrailers.com to present “E3 Invasion,” providing viewers with around the clock comprehensive coverage of the year’s biggest videogame convention, the 2008 E3 Media and Business Summit. From July 11 through July 18, “E3 Invasion” is an unprecedented week of high-definition programming across both on-air and online channels, anchored by blockbuster world exclusives that will air before E3 even opens to the media.

“With the arrival of ‘E3 Invasion’, Spike Digital Entertainment, which Spike and GameTrailers.com are both integral parts of, has established itself both on-air and online as the preeminent brand for video game coverage,” said Jon Slusser, SVP, Spike Digital and Video Games. “The collaboration between Spike and GT provides gamers with the best coverage of E3 on the planet.”

“Videogames are a key component of the Spike brand,” said Niels Schuurmans, SVP brand creative and marketing, Spike TV. “Our second-to-none E3 coverage with ‘E3 Invasion’ is just another example of our year round commitment to providing our audience with the latest and greatest that the electronic gaming world has to offer.”

“E3 Invasion” features both a week of on-air programming on Spike, coupled with the most complete 24-hour E3 coverage available anywhere at GameTrailers.com, the premier provider of video for gamers. Visitors to GameTrailers.com will be able to experience all the latest exclusive trailers, developer walkthroughs, interviews, press conference coverage, as well as a special episode of the popular roundtable show “The Bonus Round.” In addition, Spike.com will provide supplemental coverage with exclusive reports and interviews from the show floor.

“Over the past few years we’ve presented some amazing videogame world exclusives on Spike, but ‘E3 Invasion’ takes things to a whole new level,” said Geoff Keighley, host and executive producer, GTTV. “We’re thrilled to be working with all the major game publishers to debut the biggest games of the show before anyone else and deliver Spike’s most comprehensive E3 coverage ever across on-air and online.”

The “E3 Invasion” programming highlights on Spike TV are as follows:

· Friday, July 11 (1:00 – 1:30 AM, ET/PT)

“GameTrailers TV with Geoff Keighley” (GTTV): E3 Preview

Three days before Xbox hosts its E3 press conference, GTTV heads to Epic Games in North Carolina to meet lead designer Cliff Bleszinski for a sneak preview of Gears of War 2, including world premiere footage from the campaign and multiplayer modes. Then, Spike presents world premieres of some of the biggest titles at E3, including the exclusive sneak peek at the E3 trailer for Bethesda Softworks’ Fallout 3; the global debut of Harmonix and MTV Games’ Rock Band 2 game footage; Amanda MacKay visits ThatGameCompany to reveal Flower for the PLAYSTATION®3; Spike unveils the next playable faction in Warhammer® 40,000™: Dawn of War® II; and, in a not to be missed event, GTTV presents the world exclusive reveal trailer for the next game from BioWare.

· Monday, July 14 (9:00 – 11:00 PM, ET/PT)

The Playbook: E3 Invasion during “A History of Violence”

In this primetime special, GTTV host Geoff Keighley is on location in Los Angeles to present some of the biggest E3 world exclusives before the show even opens. Games set to world premiere include the exclusive reveal of the epic new E3 trailer for Resistance 2™ from Insomniac Games for the PLAYSTATION®3; the global debut of the E3 gameplay trailer for Ubisoft’s Prince of Persia; exclusive new footage from THQ’s UFC® 2009 Undisputed as Spike and THQ recreate the UFC 86 light heavyweight title fight between Forrest Griffin and Quinton “Rampage” Jackson; Geoff reveals the first ever gameplay footage and exclusive details on the new features in the PLAYSTATION®3 system version of BioShock®; and stay tuned, other blockbuster surprises still to be announced.

Geoff Keighley is on the E3 show floor to give Spike viewers the inside scoop on the sights and sounds of the show. Also, tune in for more world exclusive surprises including something special from id Software and Raven Software.

· Thursday, July 17 (Midnight – 12:30 AM, ET/PT)

Weekend Pre-Game: E3 Invasion

Spike continues its E3 coverage with more world exclusive premieres and surprise special guests including TNA Wrestlers Christy Hemme and Christopher Daniels, stars of Midway’s upcoming TNA Impact video game.

· Friday, July 18 (Midnight – 12:30 AM, ET/PT)

“GameTrailers TV with Geoff Keighley: E3 2008”

Host Geoff Keighley goes head-to-head with the industry heavyweights from the big 3 console companies to delve into their plans for the coming year. Also, see the world premiere of Quake Live from id Software and the exclusive debut of the teaser trailer for Tomb Raider: Underworld from Eidos and Crystal Dynamics.

Online exclusive programming at GameTrailers.com and Spike.com is as follows:

· Friday, July 11 – Friday, July 18

Continuous Coverage on GameTrailers.com

The industry’s leading source for videogame media presents around-the-clock E3 coverage with unprecedented depth: trailers, gameplay footage, developer walkthroughs, press conference coverage, interviews and much more all on demand and in high-definition. In addition, all on-air segments will be available on the website including extended cuts of interviews and world exclusive trailers.

· Friday, July 11 – Friday July 18

Continuous Coverage on Spike.com

For E3 week, Spike.com will be delivering information, previews and exclusive news on the games that guys need to know about. Hosted by GTTV’s Daniel Kayser, Spike.com will take viewers inside E3 with reports and insight from the show floor. The site’s week-long comprehensive coverage of the show – from the initial press conferences and lasting throughout the E3 schedule – will feature video reports, game previews and in-person interviews.

· Friday, July 18

GameTrailers’ “The Bonus Round: E3 Edition”

Geoff Keighley is joined by special guests for a roundtable analysis of the major E3 announcements from Microsoft, Sony and Nintendo.

Friday July 18

· GameTrailers 2008 Best of E3 Awards

GameTrailers hands out the hardware that honors the best games that were on display at E3.

Spike TV is available in 96.1 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com.

About GameTrailers GameTrailers (GT) is the premier video destination for gaming entertainment and information. GT delivers timely, high-resolution broadband video content for gamers that includes original shows, video reviews, game trailers and comprehensive video coverage of gaming events from around the world. GT also has a robust community that features user-generated content, a community marketplace and a variety of communication tools so gamers can talk to friends and share media such as fan movies, machinima and daily blogs. GT has offices in Los Angeles, San Francisco and New York and is a division of Viacom Inc.’s (NYSE: VIA, VIA.B) MTV Networks Entertainment Group.