Chip And Joanna, Only At Target

9/13/2017 10:39 AM ET

Target Corp. (TGT) said it is launching an exclusive home and lifestyle brand, Hearth & Hand with Magnolia, in partnership with Magnolia, a home and lifestyle brand founded by HGTV stars Chip and Joanna Gaines.

Hearth & Hand with Magnolia will feature a new exclusive line of home and lifestyle goods that will be available at all Target stores and on Target.com beginning November 5, 2017. The collection, which marks Magnolia's first collaboration with a retailer, will be a multi-year partnership.

The initial collection features more than 300 items spanning tabletop, home décor, and holiday gifts. The prices range from $0.99 to $129.99, with most items priced under $30. The collection will refresh multiple times throughout the year.

Magnolia, a Waco, Texas-based home and lifestyle brand, was founded by Chip and Joanna Gaines, stars of the HGTV's hit remodeling show "Fixer Upper" in 2003.

The brand includes the Magnolia Market, Magnolia Home by Joanna Gaines, Magnolia Construction, Magnolia Realty, the Silos Baking Co., Magnolia Table, and a lifestyle magazine, the Magnolia Journal.

In early April, Victoria Beckham's designer collection debuted at Target stores and was available for a limited period. Victoria Beckham for Target included apparel and accessories for women and children, and marked Victoria's first foray into designing for kids, toddler and baby.