Terry Rachwalski

PLAN: Wondering how social media can be part of the marketing mix in tourism? This expert panel is designed to help you learn and start implementing or improving your on-line engagement. This panel is for the operator who needs to hear about how others have implemented social media programs and what worked and what didn’t.

Based on the Plan,Do, Check/Act method of project planning, panel members will lead attendees through the stages and check points of a social media program. Key takeaways will be how to create an integrated social media and public relations strategy, how to manage promotions with real world examples and how to ensure friends and followers and journalists can check out your on-line persona.

About the speaker:

Terry Rachwalski is President of Amplified Services with the Tartan Group. She helps Tartan Group tourism clients implement integrated marketing communications strategies including social media promotions and contests. An award winning certified management consultant, she has worked with clients in North and Central America, Europe and the Caribbean and has spoken on digital strategies for the Eco-Tourism and Sustainable Tourism Conference, Canadian Public Relations Society, Management Consulting conferences and Social Media Camp. Terry will speak on how to plan your on-line and social media activities and give practical examples.

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