CBS wins premiere week in viewers

by jmaloni

Submitted

Wed, Oct 2nd 2013 07:00 pm

"The
Crazy Ones" is the season's No. 1 new program in premiere week; CBS has
the week's top five scripted programs

CBS
won premiere week in viewers for the fifth consecutive year - its ninth year
overall in the past 11 - led by the premiere of "The Crazy Ones," the No. 1 new
program during premiere week, as well as huge returns by "The Big Bang Theory" and
"NCIS," according to Nielsen live plus same day ratings for the week ending Sept.
29.

The
Eye Network had the top five scripted programs of the week: "The Big Bang
Theory" (S), "NCIS" (P), "The Big Bang Theory" (P), "NCIS: Los Angeles" (P) and
"The Crazy Ones" (P).

CBS
had nine of the top 20 programs in viewers, eight of the top 20 in adults 25-54
and seven of the top 20 in adults 18-49 - more than any other network in these
measures.

The
series premiere of "The Crazy Ones," starring Robin Williams, was first in
viewers (15.51m), adults 25-54 (5.3/13) and adults 18-49 (3.9/11). CBS posted
its best delivery in the time period in adults 18-49 since Dec. 10, 2009, and
in adults 25-54 since Nov. 12, 2009.

At
8:30 p.m. Thursday, "The Big Bang Theory" (S) was first in viewers (20.43m),
adults 25-54 (8.0/20) and adults 18-49 (6.1/18). This marks the series'
most-watched episode ever, eclipsing the 20.0 million viewers for the Jan. 10
broadcast.

The
season premiere of "NCIS" was first in viewers (20.02m) and averaged 4.9/13 in
adults 25-54 and 3.6/11 in adults 18-49 against the heavily promoted
"Marvel: Agents of S.H.I.E.L.D." premiere and "The Voice." "NCIS"
posted its third-largest premiere, only behind 2009's 20.61m and 2012's 20.48m.

The
season premiere of "Blue Bloods"was first in viewers (11.70m), adults
25-54 (2.4/07) and adults 18-49 (1.7/06). Compared to last year's season
premiere, "Blue Bloods" was up 4 percent in adults 25-54 (from 2.3/06), 13
percent in adults 18-49 (from 1.5/05), and added 480,000 viewers (from 11.22m,
4 percent). "Blue Bloods" was Friday's top show in viewers and top scripted
program in adults 18-49 and adults 25-54.

DVR
playback for the first week of the 2013-14 season is up vs. year ago: 17
percent in viewers, 12 percent in adults 18-49, and 23 percent in adults 50-plus.

12
of 13 CBS shows are delivering better Live +3 day lifts than a year ago.

With
Live +3 day DVR playback, CBS's premiere Monday is now showing year-to-year
gains on the night in viewers and adults 18-49 compared to L3 total ratings for
the same night last year.

The
"Hostages" season premiere jumped a strong 50 percent in adults 18-49 (2.7 from
1.8) and 35 percent in viewers (10.0m from 7.41m).

The
season premiere of "Elementary" added 4.17m viewers (14.35m from 10.18m, 41
percent), 1.5 rating points in adults 25-54 (4.4 from 2.9, 52 percent) and 1.1 in
adults 18-49 (3.2 from 2.1, 52 percent). "Elementary" posted its best Live +3
day lift total in viewers and matched its series-best in adults 18-49.

Editor's
note: Television viewing on platforms such as DVR, video-on-demand and online
streaming continues to grow at a fast pace. Last season during premiere week, Live+7
CBS audiences grew 20 percent over Live+SD in total viewers, up from 17 percent
in 2012. In A18-49, Live+7 levels grew 29 percent from Live+SD, up from 23
percent one year ago. Additionally, many CBS shows experienced as much as a 50
percent increase in total viewers once full 30-day multiplatform audiences were
accounted for. In an effort to quantify how much non-linear viewing adds to
Live+SD audiences, CBS Research will provide estimates for series, which will
include DVR playback as well as multiplatform viewership.