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Tennis Canada retains Proximity

Tennis Canada has hired Proximity of Toronto to handle digital strategy. This strategy will begin rolling out during the Rogers Cup tournament and over the next several months. "We are dedicated to growing the sport of tennis in Canada across as many touch points as possible," said Donna Wittmann, chief marketing officer at Tennis Canada. "Proximity Canada brings a wealth of experience to help us navigate the digital landscape and introduce more Canadians to tennis."