Bestselling business author and globally recognized as an expert in branding, consumer goods and Mexico & LATAM mergers & acquisitions

After all the combined experiences of my young life I now want to help others achieve their dreams.

I’m a “black and white” fellow, trying to live my life with no shades of gray.

I was born in Tijuana, Mexico and grew up with a great school and home education but no electricity or running water (go figure!). Today I reside in San Diego, California and miss my home town greatly.

My professional Life!

Currently I'm working in Mergers and Acquisitions in Mexico and Latin America. I'm a social Entrepreneur, Professional Keynote Speaker, Writer and Business Junky

I started my professional life as a consultant and before the age of 30 I was retired from the corporate world, having made it to VP level and even CEO of software and internet companies.

After the corporate world I went back to consulting in business, strategy, sales, wholesale distribution, beverage industry and marketing.

A couple of years ago I founded Build Your Beverage Empire. to help and partner with other companies launch beverages in the USA and in Mexico.