Thursday, June 03, 2004

Does Nokia have their COOL Back?

untitledI recently wrote in this blog that the issue is not about how cool the phone looks and I still believe the basic premise -- that the next evolutionary step for phones is dependent upon programmability. But two announcements this week from Nokia definitely show that the good folks in Finland are hard at work to prove that they are still the thought leaders in mobility.

First is a very strange new technology which allows a mobile handset user to flash a message across a room to another person via a set of leds embedded on the back of the phone. The BBC has a good photo of the new phone, dubbed the Nokia 3220. The Register explains that this will "change the face of waving as we know it" and Joi Ito imagines what it would be like to have them in an audience, "it would be like a chorus of Hecklebots." More information is available at Nokia's web site

The second annoucement is more interesting in that the long term implications are deeper... Dan Gillmor writes just that "The project is young, but the possibilities are fascinating" while Marc Canter writes simply "This is Killer." What are they both talking about? Nokia's new initiative LIFEBLOG. What the heck is a Lifeblog? Here is what Nokia has to say:

Nokia Lifeblog is a PC and mobile phone software combination that effortlessly keeps a multimedia diary of the items you collect with your mobile phone. Lifeblog automatically organizes your photos, videos, text messages, and multimedia messages into a clear chronology you can easily browse, search, edit, and save. Nokia Lifeblog does the work of organizing the items you create and receive, and you can also add notes throughout the day, or tag and update your favorites so they're always on your phone.

The Nokia 7610 imaging phone will be the first to have the Lifeblog software. The 7610 is a tri-band phone with a megapixel camera, running the Symbian operating system. The phone also comes equipped with bluetooth, an MP3 player, and the standard Symbian productivity applications (email, web browser, etc).

3 comments:

Anonymous
said...

Lifeblog as a freeware for Nokia phone users is only a marketing gimmick. If Lifeblog were part of standard SymbianOS offer - in any phone, then there would a chance to convert part of the smartphone market to a real interactive community. As a Nokia only SW, Lifeblog might be lost to the sea of multiple PIM organizer freeware available for smartphones.J

The problem being that your mobile phone really isn't the central repository of this information. I've recently been experimenting with my cameraphone, but the phone is just a transitory stopping point for content -- it's an easy way to beam content to more permanent locations.

And organize content on my PC? No, I want it on the web, where I can share it with others. As Stewart Butterfield recently said, having all your pictures on your PC hard drive is about as useful as having them neatly organized in your closet -- you aren't going to look at them and no one else will be able to either.

About Me

The postings on this site are my own personal opinions. This content is not read or approved by my current or former employer, before it is posted, and does not necessarily represent their positions, strategies, or opinions.

Currently Global Leader Digital Consulting Genpact

Ted has been a software developer, worked in product development, marketing and as a senior executive for both public and privately held companies. For the past several years Ted has been a part of consulting firms Open-First and The Conversation Group, advising companies on the way that mobile and social technologies will change their products, companies, and industries. Amongst other activities, Shelton developed a new participatory media platform called The Personal Bee, which was acquired by Technorati in early 2007. From 2000-2004 he served as Chief Strategy Officer of Borland Software. Other roles include Senior VP of Sales and Marketing for early Internet pioneer, WhoWhere (acquired by Lycos), and interim CMO of the Symbian Foundation.