Natural Causes

Nearly two years ago, Mark Tercek left his job as a managing director at Goldman Sachs to attend to an ecosystem devoted to another kind of green: the Nature Conservancy. TNC, which watches over 119 million acres of land in more than 30 countries, has a significantly different culture from the one he’d dominated on Wall Street. While conducting his first organization-wide online meeting in 2008, Tercek swigged from a Poland Spring water bottle. The next day, he was greeted by half a dozen welcome gifts from colleagues in the form of reusable water containers. “Not so good to be the brand-new head of the biggest conservation organization and drinking out of a plastic water bottle,” he says.

Forbes Investing

Environmental business strategies aren’t just good for the environment—they’re good for commercial success. Mark Tercek, CEO of The Nature Conservancy, shares nine things business leaders can do today to achieve big benefits for the planet and their bottom line.