After the price of grapes halved and the popularity of cider grew, three brothers from the Riverland in South Australia were inspired to look at alternative uses for their farm's produce. After arriving at a pleasing mix of lemon and grape juice, the formula for The Arnold Brothers 8% Lemon cooler was born and ready to market.

How do you launch a 'new' lemon cooler in a highly competitive market? It's simple. Turn the market upside down. And the bottle.