Olivier Harnisch, Chief Executive Officer of Emaar Hospitality Group, said: "The festive season is when different people wish for different things - and this is reflected in our focus of myfestivedubai.com's campaign theme this year - 'make your wish come true.'

From culinary delights to leisure attractions, hotel stays and more, we are offering our guests the opportunity to relish the best of what Dubai offers."

Check out the array of venues and activities under 'Festive Season,' explore how to make this 'New Year's Eve' memorable, pick from a range of 'Corporate Events' or book your indulgence of choice at 'Festive Treats.' There are several 'Staycation' experiences too assuring unbeatable value.

There are 75 offers to celebrate the 'Festive Season' covering restaurants at all 11 operational hotels of the Group in Dubai. There are close to 50 offers for making New Year's Eve memorable.

Guests can choose from 25 corporate events and numerous exclusive festive treats that include turkey takeaways crafted by seasoned chefs.

As part of the Staycation experiences, get 15 percent off for stays at Address Hotels + Resorts and Vida Hotels and Resorts between December 28, 2017 and January 2, 2018 for bookings before November 30, 2017.

Guests gain additional value when they sign up for the U By Emaar loyalty programme designed by Emaar Hospitality in association with Emaar Entertainment, earning Upoints, the currency of U By Emaar, with 1 Upoint for every AED 2 spent.

MIDDLE EAST BUSINESS COMMENT & ANALYSIS

INTERNATIONAL. As our systems will get smarter, so too will our ability to understand their interconnectedness. Imagine the transformative power we could unlock if we could see the cumulative impact of a billion small actions in motion. Could IoT be the hero to save us from ourselves?

INTERNATIONAL. As our systems will get smarter, so too will our ability to understand their interconnectedness. Imagine the transformative power we could unlock if we could see the cumulative impact of a billion small actions in motion. Could IoT be the hero to save us from ourselves?

INTERNATIONAL. As our systems will get smarter, so too will our ability to understand their interconnectedness. Imagine the transformative power we could unlock if we could see the cumulative impact of a billion small actions in motion. Could IoT be the hero to save us from ourselves?

INTERNATIONAL. As our systems will get smarter, so too will our ability to understand their interconnectedness. Imagine the transformative power we could unlock if we could see the cumulative impact of a billion small actions in motion. Could IoT be the hero to save us from ourselves?