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04-Nov-2017 19:51

With a brilliant tag line 'We are made of rock,' the brand's attitudes, product and ethos are effortlessly put across with this print advertisement.Using a signature-like font also showcases the rock star aesthetic.As Paul Arden states in It's Not How Good You Are, It's How Good You Want To Be: "Print advertising should be recognisable at a hundred paces, and it should be obvious who it's an ad for without seeing the brand name."No matter what the medium, you still need a concept that's going to stick in people's minds.

With a tag line "Before your back attacks you, Ashtanga Yoga at the Garage fitness club", it's a brilliantly inventive ad.

Wieden Kennedy London was tasked with raising the profile of Chambord among a target audience of women aged 24-35.

This is called eisegesis or plugging your own ideas into the Scriptures instead of exegesis, gaining understanding and interpretation of the Bible by studying it in context and in the scope of the whole written Word.… continue reading »