Friday, December 10, 2010

“One of the things we looked at constantly as we were developing the brand redesign is that it needed to become a next-generation brand package,” Johnson says. “In the old world you could do a logo mark that was dominant for print. You don’t want that anymore. The way a brand moves in a digital space -- where everything moves -- is as relevant to your experience as a static logo.”

(ignore the very last line of the fast company article, or don't, but take it with a grain of salt)

Friday, December 3, 2010

"This holiday season, you will be spending a lot of money on gifts for your family and friends, and they will be spending a lot of money on you. What if you used some of that money to help people in the developing world? During the holidays, Mercy Corps offers people a chance to give gifts, like using $70 to buy a goat for a farmer in Zimbabwe, $33 to purchase crickets for an entrepreneur in Indonesia, or $125 to refurbish a classroom in Somalia. To help promote this kind of gift giving, Mercy Corps is asking the GOOD readership to design a poster to help promote the idea. The money that could go to these alternative holiday gifts could improve lives and, in some small way, change the world. Your design of a compelling poster could help accomplish that. Design, at its finest, has a history of driving social change. We hope you can continue in that tradition."