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Created by Tom Joule in 1989, Joules injected a fun element into traditional country clothing. The brand originated with bright printed wellies, before branching out to provide a wider range of products. The Joules ethos is to provide fine quality clothing which reflects the personality of the wearer. As well as bricks and mortar stores, Joules is accessible to shop around the world. With such a unique approach, a Joules item is a truly original addition to any wardrobe, country or otherwise.