10/26/12

I am extremely pleased to have the dynamic duo behind best
selling cookbooks: artisan bread in five minutes a day, healthy bread in five
minutes a day and artisan pizza & flatbread in five minutes a day. Clearly this bread-genius duo has it down pat
when it comes to artisan breads. Artisan
breads made lighting fast I might add.

Praise for artisan bread in 5:

“Soon the bread will be making itself…..the crust, full-flavored
loaf that results may be the worlds easiest yeast bread.” – New York Times

“I love it when someone challenges conventional wisdom…and
wins! Zoe and Jeff will have you baking
bread in less time than it takes to make toast…” – Stephen Durfee, CIA & James
Beard Award winner.

No more working all day with yeasty breads, five minutes a
day is all you need to have the same exact high-quality artisan bread you see
in bakeries, bread shops, high-end grocery…this can finally all be done at
home—even for all those home cooks who are, shall we say, yeast-challenged?

Bio on Jeff Hertzberg, M.D. - has been a physician, university professor,
information technology consultant, and ardent amateur baker. He developed a love of great bread while growing
up in NYC in the 60’s & 70’s. He
refined his love of baking with travels through France, Italy, Germany, Spain,
Britain and Morocco. He lives in
Minneapolis, Minnesota with his wife and two daughters.

Bio on Zoe Francois – she is a pastry chef and baker.
Trained at the Culinary Institute of America.
In addition to teaching baking and pastry in the Twin Cities and
consulting to restaurants, Zoe creates artful desserts and custom wedding
cakes. She also has the famous baking
blog: zoebakes.com. She lives in Minneapolis,
Minnesota with her husband and two sons.

Jeff: Yes, our backgrounds are different, but
we both spent some time at home with kids when they were little—we met because
our toddlers were in a music class together.

Zoe: Kids are the best for bringing people
together, we have them to thank for this endeavor.

How did you come up
with the whole “bread in 5” concept?

Jeff: Necessity was the mother of
invention. I was a busy medical resident
who loved bread, and my wife taught me the traditional method so I could make
my beloved rye bread in my spare time.
Since I had zero spare time, I had to economize on lengthy steps, and
ultimately, what really saved time was making a large batch of dough and using
it over a week or more. Otherwise
there’s too much prep, mixing, and cleaning bowls. It takes wet dough to do that (but not too
wet), and getting it just right was the hard work of these books.

I love that part of
Zoe’s background involves creating ice cream cakes at Ben & Jerry’s. Is this where you found your love of baking?

Zoe: When I was going to college in Burlington,
Vermont I wanted to work at Ben & Jerry’s, because they gave their
employees free pints of ice cream after every shift. I also discovered cake decorating
at that job.

Jeff, did you set out
to be an MD? Were all your travels in
and around Europe what made you really what to delve deeper into baking? Or did you have your eyes set on bread making?

Jeff: Sure did, I went straight from college to med
school, and I expected to practice adult medicine and do research, maybe in a
part-time academic practice. But after a
few years in practice, I got interested in computers in health care, trained in
a research fellowship, and started a consulting practice in health care
computing. That freed up my time for
family, hobbies, and delving into other interests. Like bread-baking.

Have you two thought
about opening a bread shop? I’m certain it would do very well.

Jeff: Well, it might, but the concern is that
we might throw the baking pans at each other!
Seriously, I’m not sure I was destined to work that hard. Providing great food to customers is hard,
hard work with long hours, and I have so much respect for people who do
it. I’m just not sure it’s right for
me.

Zoe: I’m not graceful enough early in the morning
to open a bakery, and what Jeff said about the flying pans is probably
true! ;)

Jeff: It turns out that recipe-testing is a lot
like the scientific method. You have a
best guess about what will work, you do some experiments, and if they don’t
produce what you expected, you refine your guess—and change the ingredients
list!

When shopping around
for agents for your first book--A part of me wants to say it must have been
easy with such a great “bread in 5 minutes” concept, but then I think it could
have also have been hard selling such a concept to an agent? Which one was it?

Jeff: Our agent, Jane Dystel, was sold on the
concept immediately, along with our editor at Thomas Dunne Books, the late Ruth
Cavin. Without Jane and Ruth—no book
series for us. They were sure that if
the method actually worked, people would flock to it. And for some reason, they believed us,
without ever having made the bread themselves.
The proof came from our readers, who propelled the book by word of mouth
(we have about 500,000 copies in print for all three titles).

Zoe: Lynne Rosetto
Kasper (NPR’s The Splendid Table) generously
introduced us to her agent, Jane Dystel. It is difficult to get a book idea in
front of an agent these days, so we feel incredibly lucky.

Was there “bread
making” research involved? Where does
one go or look for that?

Jeff: Of course! We both love travel, and whatever we eat and
love when we’re traveling with our families, we try to recreate with our stored
dough. Between us, we’ve spent time in France,
Italy, Turkey, Germany, Britain, and Greece—all countries with great traditional
bread cultures. Samples from those
places are all over our books. And
of course, there’s more mundane
research, eating all the good bread we can find in our local bakeries, and
reading everything on the subject that we can get our hands on.

Zoe: The “research” is why I’m in this business.
It is now officially my job to eat bread everywhere I go. What a glorious line of work. Developing a
recipe to recreate a particular loaf of bread I’ve fallen in love with is where
the challenge comes in.

Zoe: your food blog
at zoebakes.com, is stunning and creative; where do you find time to create
recipes there? Which ones are your
favorite to create?

Zoe: Wow, thank
you! Zoebakes.com is my playground for sweets, and where I go to relax. I have
an insatiable sweet tooth, so baking desserts just seems to find its way into
my daily routine. I like to recreate desserts I might find in a restaurant, but
in a way people can easily do at home. Which means lots of step-by-step photos.

Any recipes you had a
hard time with? Which recipes were the
easiest to create? Any recipes that
didn’t make the cut?

Zoe: The
gluten-free breads in our books were the most challenging to develop. They use
a list of ingredients I was not used to and techniques that are quite different
from traditional breads. Not only did
the recipes have to taste great, but they had to be fast and easy to use. I am
thrilled to say we did just that.

Zoe: One of my
favorite recipes in the book is the “Bostock,” and for some reason I don’t think
many people have tried it. It is almond
cream rolled up in brioche and baked with an almond crunch topping. Simply
divine.

I love that when I do
these interviews with food authors I get to find out that most of their recipes
were/are created by simply what they were craving!

Can this be true of
you two as well when creating Artisan Pizza in 5 Minutes and Healthy Bread in 5
Minutes?

Jeff: That is exactly it for me. I moved to Minneapolis in 1987 and couldn’t
find New York deli-style rye bread that I’d grown up with. So I had to learn to make it myself.

Zoe: That’s why
we continue to create more recipes; the cravings and inspiration just never go
away.

Who are/were your
taste-testers?

Jeff: Friends, family, and each other.

Zoe: My mom was
my first tester. I knew if she could do it, anyone could. She was not much of a
baker until she started making our bread. Now she bakes almost daily.

Jeff: I love Vietnamese, French, Italian, and
Mexican. Underneath it all, the blend of
influences that has made American food so interesting right now.

Zoe: I intend to
spend my life figuring out this question. I love to eat.

Favorite places to
travel just for the food?

Jeff: France, hands down.

Zoe: Turkey or
Italy or France or NYC or San Francisco or Nicollet Ave in Minneapolis. There is good food to be had in nearly every
town.

If you were stranded
on a desert island and had the choice of one (or two) comfort foods—what would
they be?

Jeff: Rye bread with sweet butter

Zoe: Ice cream
and fresh baguettes (Assuming coffee will already be on the island).

Favorite chefs? And
did both of you get to meet any of your favorite chefs while on book
tours?

Jeff: James Beard, because of Beardon Bread.Like Julia Child in Mastering the Art…, James
was saying that great homemade food doesn’t need to be hard for amateurs to
achieve. He fitted his bread recipes so
they’d sit on two facing sheets, which influenced us greatly. James never experimented with stored dough,
but I like to think he’d have been open to it.

Zoe: Oh, I have
been influenced by so many pastry chefs and have had the enormous good fortune
to meet several of them: Dorie Greenspan, Abby Dodge, Sherry Yard, Nancy
Silverton, Michelle Gayer, Stephen Durfee and many, many more. Their work and
generosity has inspired my career.

It
takes more than hard work and a good idea.
You need a bit of luck. We had a
unique idea, but if we hadn’t had some luck—getting the New York
Times, the Today Show,
and Associated
Press to cover us—the book would never have gotten wide
exposure. But if you have a unique
cooking idea, and you’re willing to do the networking to get the idea out
there, you have a shot. And
self-publishing may make it easier to break into this business—don’t discount
that.

Dare I ask—is there a
fourth book in the works? And will it be
bread-related? There is! But alas, the publisher will kill us if we
talk about it so early in its development…

Thank you both for the interview.

For the giveaway:
one lucky person will win one copy of each of their books (3 books total)
please leave a comment telling us what kind of homemade bread you'd like to make or have made.one comment per person please. no anonymous comments please; have a valid name & email in signature line!
we'll do the drawing on Friday November 2, 2012.

I Just posted about this book yesterday!!! I wrote about how I am getting into bread-making, am obsessed with all things bread, and had just ordered this book and it just arrived! The original/first book - would love to check out the others!

And what a great interview. Since I grew up in MN, I feel sort of an automatic kinship with the authors, too!

I have been on a homemade bread making rampage from cinn swirl to rolls to wheat.

Wow, didn't realize they had 3 books. My copy of Artisan Bread in 5 minutes a Day is hands-down my most used and favorite cookbook. I've made about half of the recipes. This book was a game changer for me. I'd always wanted to learn how to bake bread but was intimidated by old-school methods of kneading, rising, kneading again, etc. I've shared this book with many friends who've since bought their own copies. I can't say enough about the original and would *love* to add the other books to my collection. Awesome interview Dawn!

Thank you for posting this fun interview! I make ABin5 bread almost every day, mostly mini-baguettes, which my husband takes to work for lunch. I have them for breakfast (with butter and jam) or lunch (with cheese or a cup of leftover soup). We have them for dinner. I want to win because I want to give these books as gifts! I already have my copies, but so many people envy my ability to make such good bread, and I tell them it's really not hard at all.

I love making biscuits, and fruit breads with what is in season, apples, blueberries, cranberries. They are nice snacks for the kids. I also enjoy making yeast breads. Really, there is not much better than a fresh baked loaf of bread, whatever the kind!Thanks for the giveaway!

I would love to make the European peasant bread. I love making breads from around the world.I look up bread recipes from different country's and try to duplicate them so I would love to have these in my collection. WOW!cjbrickley@ymail.com

I make the master recipe for pizza once a week and the master boule recipe for special occasions- like chili in bread bowls and spinach dip bread bowls. These recipes have changed my life and I am so happy they are local to MN as well!!! Woot-woot!

I am a big fan; their Pizza and Flatbread book has made my life SO much easier - with teens in the house we almost always have dough ready to go for spontaneous get togethers! I would love to branch out however, and maybe try a brioche kind of dough...

Bread is my downfall.This post is making my mouth water.I make rolls more often than I make bread, but I'd really like to make challah. Or rye...any kind of rye. My attempts at making rye in the past haven't turned out too well, so I'd really like to try out the rye recipes in these cookbooks!

I'd like to replicate Trader Joes Tuscan Pane. I just found this duo last week and have been making their master recipe ever since. Really daily my family has had this bread and loves it. I would love their cookbooks. Love, love Jeff and Zoe! Thanks for the post.

I've made all kinds of bread since starting out years ago with a booklet from Fleishmann's Yeast, then moving on to "Beard on Bread". I've done all the variations of No Knead Bread. A couple of days ago I made pretzel rolls. There are a couple varieties of sourdough starters in my frig. I'd love to see the GF recipes in the latest book. lfmelcher at gmail dot com

I would love to learn how to make cinnamon raisin bread. I want to know what the trick is to getting everything in the correct proportion and distributed evenly without having a loaf that could be used to build a house.

about vanilla sugar blog

Unique eats, creative recipes, as simple as possible.What drives me to create? Seeing dishes in restaurants, meals created on TV, recipes in cookbooks/online, and I always think to myself why didn’t they add this or why did they leave out that? Love to question, love to research, and love to learn about combining different flavors and textures in recipes.Recipe creations please email: vanillasugarblog@aol.com