DoubleClick, now owned by Google, provides one of the most widely used and state-of-the-art ad serving platforms.

Endorsements : 7

Average rating :

Google AdWords provides pay-per-click advertising that includes text, and display ads on search results as well as targeted content. Google Engage provides free mostly online support for media companies reselling Google AdWords programs via an advertising agency model. Training and set up are online, including ability for reps to be certified Google AdWords consultants.

Endorsements : 5

Average rating :

Constant Contact, provides an email marketing platform. Designed for the novice, templates walks the client through the process of setting up an e-newsletter and creating lists of opted-in subscribers. Its administrative back end lets users keep track of each newsletter, and see at any given time how many have opened, clicked through and shared. More than 400 templates enable layout, color, and font customization and linking to social media. Emails can be managed from an iPhone or iPad as well. Pricing varies by volume of subscribers and newsletters monthly, but starts at $15 a month. Check out their case study here.

Endorsements : 4

Average rating :

Saxotech provides a full suite of integrated CMS platforms, including a self-service directory.

Endorsements : 4

Average rating :

Radiate Media offers a content management system and marketplace directory for media companies. Additional features include a built in text alert system, audio, video, mobile coupons, video pre-roll, post-roll and overlays.

Endorsements : 4

Average rating :

Endorsements : 4

Average rating :

SugarCRM is an increasingly popular customer relationship management software owned by Marketing Solutions. The relatively low-priced platform integrates with social media, email, mobile and call centers. Used by Morris Publishing Group to run its sales teams, see Four Keys to Managing the Work-from-home Sales Department.

Read the full story on how Morris Publishing Group succeeds; 'Agency 2.0; Main Street Digital Increases Revenues Tenfold in Two Years' at LocalMediaInsider here.

Endorsements by :
David Jonah,
George Coleman,
James
James
Smith,
Steve Gray

Endorsements : 4

Average rating :

Endorsements : 3

Average rating :

PaperG's provides a self-serve online display ad building platform, PlaceLocal, in partnership with media companies. Allows merchants to build online display ads, choose targets in minutes and to optimize campaigns. PaperG's original ad building product, Flyerboard, is still active: a fixed position ad unit that mimics a traditional bulletin board. Virtual flyers on the board can be quickly created and posted to the unit, which looks like a cork board, along side the other "notices."

Endorsements : 3

Average rating :

LocalMediaInsider, owned by NewMediaHub, LLC, is an independent membership site that publishes weekly case studies and white papers that give practical examples of what works and does not work to grow digital business models. Hundreds of reports on local media's digital success in areas from digital media kits to sales of Facebook programs are available to members in a searchable database. Founder of MediaExecsTech as an alternative to vendor directories.

Endorsements by :
Kashif tufail,
Mark Guerringue,
Kelly Abbott

Endorsements : 3

Average rating :

Borrell provides research on local ad-spending data, consultation on digital strategies and sales training. Research includes local market data, surveys and research papers. Ways to use the metrics are listed in this report on tools and metrics. See also reports using Borrell data: "Numbers your media company should be tracking", the Best versus the Rest in Media, and the Best Versus the Rest in Radio. A core product is its Compass report that shows digital spend by category in each market, used as a sales tool, often in conjunction with Buzzboard. Also calculates digital market revenues to estimate market penetration for digital, mentioned in this case study on WBOC/Fox21Delmarva's digital strategy. A major conference for media, the LocalOnline Advertising Conference is held every spring in News York City. Customers include Schurz Communications and Cox Radio. A major Background: Operated by Gordon Borrell, founder and CEO, Colby Atwood, president and Kip Cassino, executive vice president of research. The company's motto is "Tomorrow's media, understood today." Its hallmark is its understanding of disruptive technology and its effect on local media.

Endorsements by :
Patrick OBrien,
Steve Gray,
James
James
Smith

Endorsements : 3

Average rating :

Vibes provides an integrated SMS platform for local media resellers.

Endorsements by :
Deborah Williams,
Patrick OBrien,
Glen Callanan

Endorsements : 3

Average rating :

While Apple is typically considered a B2C set of products and services, local media are increasingly adapting its hardware and software to support sophisticated sales and production options, including use of iPhones and iPads for sales presentations and real-time updates of CRM in the field; video creation and back office editing, starting with simple integration for downloads and also great editing tools.

Endorsements by :
Todd Griffith,
Tracy Jones,
Brad Hollerbach

Endorsements : 3

Average rating :

Vendasta is a leading provider of reupuation management and social marketing tools for media resellers, including newspapers and IYP companies, and agencies and national brands. Features include a white labelled Business Center or availability via API's, allowing a customer-facing dashboard to view social reviews, fix inaccurate listings and update social media from one simple console. Zoomable National Brand Report for multiple locations. Allows local merchants to compare their online presence with competitors and engage with their customers on popular social networks. Call analytics is included in the product. Integrated into ClickFuel and other top universal dashboards. Vendasta was named 2010 SIMA award winner in the Social Media category by the Sask Interactive Media Association. Pricing for media is to buy wholesale and sell to advertisers at retail. Featured in multiple LocalMediaInsider case studies on in house ad agencies and digital marketing services including this Case study on McClatchy's ImpresLocal,Case study on 1100 Broadway, The Tennessean's digital agency,Dow Jones Local Media Group sells Digital Services and Morris Communications SoLoMo sales packages. Customers include more than 1800 media properties.