In the newly released poster for Insurgent, we see a brave, stoic Shailene Woodley standing on top of a cube-shaped building which is on fire. It’s also floating in mid-air through the middle of a post-apocalyptic cityscape, but that’s beside the point.

While admittedly the poster is a bit surreal, what really seems to set the tone is the blazing inferno raging beneath Woodley’s feet, pouring out of the windows.

It’s almost as if the poster designers were worried that the strange image of a warrior woman on a floating building wouldn’t be eye-catching enough. However, like sex and the color red, fire is used all the time by poster designers for a whole multitude of reasons – and with an equally large variety of insane results.