making the most of an opportunity.

You can spend lengthy amounts of time and funds conceiving new personal projects to keep your creative energy going and to produce new work to show clients. Last week was a different story for us! Working away in the studio, we heard the approaching sound of sirens, closer, closer still, then atop us. At that point Eszter opens the front doors and enthusiastically says you’d better get out here – pronto!

The commercial/residential space across from us was well ablaze and there had been a 2 alarm alert sent out, and trucks were arriving from everywhere. As any good assistant would do – Brian De Simone instantly replaced the iPhone in my hand with a more professional approach and told me to get to work.

Being right in the middle of the action before the first responders arrived saw me with unfettered access as the SFFD men and women got to work tackling this huge fire. Police lines were getting drawn all around me but somehow they couldn’t work out who I was or where I came from, opting to leave me on the playing field as it were. Within minutes there were 12 fire engines plus emergency vehicles surrounding me. Here’s some of the collection of images I made of the SFFD heroes getting the job done.

Thank you to all who gave their service that day. You bravely saved the property from total ruin and protected nearby residents from a catastrophe. Hats off to you.