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Author: Ali Ashraf

Women have traditionally been participating behind-the-scenes in the conventional paradigm of Middle Eastern sociocultural, economic and entrepreneurial forefronts. However, with the unprecedented growth and reach of social media, women are finally coming out of their shells and taking center stage in shaping the commercial landscape of the Middle East in general and the UAE in…

The world of Virtual Reality is here. And it’s here to stay! In the millennial age, what makes VR so intrinsic to the human fabric? There is a plethora of reasons. For starters, Virtual Reality has the power to amalgamate human beings together in an all-encompassing manner that no other type of digital media can.…

Failure has a very negative connotation by its very nature. We perceive it as an entity that shouldn’t have a place within the functional dynamics of our lives. Furthermore, the typical stereotype about big-shot entrepreneurs that we harbour in our minds is that they see the world of business with the unparalleled roar of a lion…