All native and ‘transitioning’ media companies are focusing heavily on content to save existing businesses, or building new business models, or both. Television broadcasters, wary of the growing cord-cutting, are spending large sums on premium content. In 2017, the top four media companies spent more than USD 34 billion on original and acquired non-sports programming. Pure-play OTT providers have, on the other hand, bet big on content to shore up on subscribers. Netflix alone spent more than USD 6 billion on content last year, while spend was USD 7 billion for Amazon and Hulu combined. Transitioning media companies, such as telecom and technology companies that are moving towards being a media company, are also allocating sizable funds for content in their quest to explore supplementary businesses, by boosting customer engagement on their platforms. Apple and Facebook have started creating their own original content, and spend is only going to expand further.

A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.

If your organization's servers run applications that are critical to your business, chances are that you'd benefit from an application delivery solution. Today's Web applications can be delivered to users anywhere in the world and the devices used to access Web applications have become quite diverse.

At a projected market of over $4B by 2010 (Goldman Sachs), virtualizationhas firmly established itself as one of the most importanttrends in Information Technology. Virtualization is expectedto have a broad influence on the way IT manages infrastructure.Major areas of impact include capital expenditure and ongoingcosts, application deployment, green computing, and storage.

The idea of load balancing is well defined in the IT world: A network device accepts traffic on behalf ofa group of servers, and distributes that traffic according to load balancing algorithms and the availabilityof the services that the servers provide. From network administrators to server administrators to applicationdevelopers, this is a generally well understood concept.

The media and entertainment industry
was valued at $1.81 trillion in 2016,
and is expected to reach $2.14 trillion
by 2020. Activities within this industry
have grown over the last couple of years,
and now range from creating content for
movies, TV and games, to delivering that
content. This is increasingly performed
via on-demand data networks rather
than traditional over-the-air broadcasting,
watched over high resolution displays that
enhance the overall viewing experience
of the user, and even the latter is
being delivered from the same storage
repositories. Media production is also
now prevalent in areas not traditionally
associated with this activity, such as
training, museums, and education.

In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world.
Are you ready to keep your subscribers happy and away from your competition?
Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn:
Why personalized content discovery is so important to viewers – and to the success of your business
How to avoid internet congestion by leveraging technologies like a CDN
The importance of global network scale to meet spikes in consumer traffic
The impact of advertising on viewer abandonment

There are a number of factors contributing to the growing popularity of streaming live events or offering content on demand, from anywhere, any time, on any device. Live streaming major sporting events such as the Superbowl or the Olympics is now a viable alternative to broadcast TV. And as Limelight’s 2017 State of Online Video report reveals, the average number of online viewing hours is almost six per week. However, as viewer expectations continue to rise, keeping audiences happy and engaged isn’t easy.
In this white paper we discuss current trends and what to expect in 2018. We examine the role Content Delivery Networks (CDN) can play in optimizing the delivery of online video content at global scale, and the technologies available to ensure the lowest latency delivery possible.
You’ll learn:
Why sports leagues are enthusiastic about live streaming their events
How content distributers can differentiate their services
The apparent challenges of delivering live and on demand v

This paper, which has been jointly developed by Akamai and Wuaki.tv —
an OTT service provider — covers the importance of satisfying viewer
expectations for a broadcast-quality experience by quickly and reliably
streaming video online. It explains why it is challenging to do so and outlines
best practices for online video delivery. It also explores the option of splitting
traffic across multiple content delivery networks (CDNs) versus tightly
integrating video player technology with a single CDN in order to improve
online video delivery in a strategic manner. Finally, the paper shows how
Wuaki.tv chose the latter option and boosted customer retention, customer
referrals, and revenues as a result.

To understand how virtualization can help you move seamlessly to a private cloud, watch the Webinar. Understand the challenges Tribune Broadcasting had to solve to achieve, a smooth transition to high-performance, scalable private cloud.

In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world.
Are you ready to keep your subscribers happy and away from your competition?
Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn:
Why personalized content discovery is so important to viewers – and to the success of your business
How to avoid internet congestion by leveraging technologies like a CDN
The importance of global network scale to meet spikes in consumer traffic
The impact of advertising on viewer abandonment

Internet delivery and cloud hosting has transformed all aspects of content and media value chain, impacting how content is created, managed and delivered. Consumers now demand content on any device at any time, regardless of the network they are using.

Selevision wanted a data centre provider to host its services - Video on Demand, Live TV and Catch-up TV. It needed direct access to the world’s top CDNs, NSPs, ISPs and mobile data providers to securely stream video across the Middle East region. Selevision chose to host its services in the Equinix Internet Business Exchange (IBX) located in Dubai.

Selevision wanted a data centre provider to host its services - Video on Demand, Live TV and Catch-up TV. It needed direct access to the world’s top CDNs, NSPs, ISPs and mobile data providers to securely stream video across the Middle East region. Selevision chose to host its services in the Equinix Internet Business Exchange (IBX) located in Dubai.

This report reveals how media companies and broadcasters must consider new strategies to meet rising expectations and maintain audience share due to the increasingly wide audience with an insatiable hunger for content.

This report reveals how media companies and broadcasters must consider new strategies to meet rising expectations and maintain audience share due to the increasingly wide audience with an insatiable hunger for content.

Because of its location in the data center network, the selection of an Application Delivery Controller requires careful consideration of both function and finance. This paper explores elements to evaluate, like network performance, and security.

Every interaction, every communication, every touch point creates a digital breadcrumb — a piece of data that can put people at greater risk of identity theft. This paper from Forrester Research compares various segments and demographics to understand which groups are at the greatest risk of identity theft.