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You can pledge to these efforts in lieu of funding potato salad

By: Susannah Elliott

The Columbus Dispatch - July 08, 2014 12:24 PM

Look: I get it. A
Kickstarter for making potato salad is pretty
funny. And it has a lot of the elements that make Internet stories go viral easily — it started in an already-established community (Kickstarter), it's funny down to the
"risks and challenges" listed in the Kickstarter profile ("It might not be that good. It's my first
potato salad."), and the whole story can be told in a couple of seconds (a guy is asking for funds
to make some potato salad, LOL).

People want to pledge money to it not only to have their own little part in the Internet
phenomenon du jour, but also because the backer gifts are really amusing (one is an
Homage T-shirt — what?).

It's fun to be a part of something, and we all spend a couple of bucks now and then on something
completely frivolous.

But when so many people want to be a part of something that a Kickstarter novelty is racking up
$39,000 and counting, it can start to seem obscene.