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Pinterest, Facebook, and Instagram continue to be some of the top traffic generating sources. These also drive many leads for the eCommerce sites.While organic traffic can be helpful, investing in paid advertising strategies can help take your revenue to the next level.The key question you may be asking yourself is:...

When you introduce a new product to the market, you can never be sure if it is going to work.Even testing it with your friends, family and closed beta users does not guarantee that the "cold" audience will respond to your product.(Sorry for the bad news, but your spouse buying...

If you’ve been running Facebook Ads (or planning to run them), you have likely heard about Facebook Pixel. But if you wonder what that is, the answers can be confusing.This article is a quick Facebook Pixel explanation & guide for the Facebook Ad novice.
What is Facebook Pixel?
While most people tend...

New Facebook Link Preview Change policy went into effect in July of 2017. Facebook now automatically pulls the original image and description from the article you are sharing.The original goal of the change was to combat the fake news phenomenon. However, it had a bigger impact on the content marketers.If you are one...

No matter whether you are a B2B or a B2C company, you are in the business of selling a product or service to, well, people.And people don't buy products or services from businesses, they buy them from people. Some of the most successful companies are often linked inextricably to one person, even...