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Marketplace FAQs

Answers to common questions about the Microsoft Azure Marketplace

What you need to know about Azure Marketplace

Azure Marketplace is an online applications and services marketplace. Customers (mostly IT pros and developers) can discover, try and buy cloud software solutions built on Azure or built for Azure. The catalog, includes over 8,000 listings, contains Azure building blocks like Virtual Machines (VMs), APIs and Solution Templates, and SaaS Apps.

For partners, Azure Marketplace is the launching point for all joint Go-To-Market activities with Microsoft to reach more customers. Using launch promotion, demand generation, and joint sales and marketing, partner marketplace listings can be the centerpiece of their cloud business engine.

Azure Marketplace is designed for IT professionals and cloud developers interested in commercial and IT software in infrastructure, developer tools, virtual machine images, and APIs.

The Azure Marketplace offers technical solutions and services from Microsoft and partners built to extend Azure products and services. The solution catalog spans several industry categories, including but not limited to base operating systems, databases, security and identity, networking, blockchain, developer tools and more.

Azure Marketplace for Publishers

Azure Marketplace provides a market for publishers to promote and sell their products and services to Azure customers. Publishers will instantly gain access to 140 global markets, our 300K+ Microsoft partner ecosystem and Azure’s network of enterprise customers including more than 90% of Fortune 500 companies and many of the world’s leading developers. New listings in Azure Marketplace are automatically offered a set of no cost Go-To-Market benefits to help drive awareness of your offer to our customer ecosystem.

Microsoft provides two distinct cloud marketplace storefronts – Azure Marketplace and AppSource. These storefronts allow customers to find, try, and buy cloud applications and services. Publishers grow their businesses by increasing access to Microsoft's customers and partner ecosystem. Each storefront serves unique customer needs and enables target audiences to offer the right solution or service based on who your customer is.

There are no publishing fees for publishers when listing a List, Trial, or BYOL (Bring Your Own Licence) via Azure Marketplace.

When a publisher solution licence is purchased via Azure Marketplace, revenues for the publisher software licence are split between Microsoft and the publisher per the terms and conditions in the Marketplace Publisher Agreement. For publisher solutions with BYOL (Bring Your Own Licence) publishers do not incur in any transaction fee.

For SaaS application technical guidance: Publishers are required to be integrated with Azure Active Directory (Azure AD), a cloud-based identity service, prior to be published. Microsoft authenticates all Marketplace users with AAD, hence when an authenticated user clicks through your Trial listing in Marketplace and is re-directed to your Trial environment, you can provision the user directly into a Trial without requiring an additional sign-in step.

For more information and to getting started with the process please click here.

Your solution must be packaged in accordance with Azure Marketplace security recommendations. It must also pass a scan for malware that we perform using a combination of proprietary and commercial vulnerability scanning tools.

Security best practices covered in our recommendations include:

No default account or password is used to access the app.

The app has no backdoor access (method for bypassing normal authentication).

Benefits and Go-To-Market Resources

Azure Marketplace allows publishers to showcase their solutions to millions of customers. New listings in Azure Marketplace are automatically offered a set of free Go-To-Market benefits to help drive awareness of your offer to our customer ecosystem.

Azure Marketplace is a launchpad for joint Go-To-Market activities with Microsoft and the doorway to a Co-sell Ready partnership opportunity. All new listings in Azure Marketplace are automatically offered a set of no cost Go-To-Market benefits to help drive awareness of your offer to our customer ecosystem. The GTM benefits deliver a variety of co-marketing and co-sell activities designed to leverage our brand, channels and ecosystem to help partners drive awareness for their solution and generate sales. No action is required by partner. As soon as an offer is published, our GTM team will reach out to the partner to begin delivery.

For more information on our GTM benefits and ways to grow your business in marketplace please visit here.

Billing and Payments

All payments from Microsoft will be processed via PayPal or Electronic Funds Transfer (EFT) monthly. We strive to pay within two months of the date the customer used the service, though the exact timing depends on the payment instrument of the customer. A 45-day escrow period applies to credit card customers.

Yes, if you allow a customer to change the Virtual Machine size and you have specified different prices based on Virtual Machine size in the pricing table, the new price will be billed immediately.

Azure Marketplace currently does not support per-node billing with Virtual Machines. Publishers can still determine a per-node billing rate with Microsoft VM billing rates by calculating the number of VMs by the number of hours used and rate per hour.

Azure Marketplace for Customers

Visit the Azure Marketplace web-based storefront and browse through the wide range of quality enterprise applications and solutions that are certified and optimised to run on Azure. Azure Marketplace can also be accessed through Azure Management Portal under ‘Create a Resource’. Click here to learn more.

Azure Marketplace is the store for IT Pros and Developers to discover technical applications built for or built on Azure. Instantly gain access to 140 global markets and solutions and offerings from our 300K+ partner ecosystem. It combines Microsoft Azure's ecosystem of solutions and services into a single, unified platform for you to discover, trial and buy solutions in a just a few clicks.

Customers have the option of deploying to any Azure datacenter region that a publisher enables. You can select data center locations closest to their services to optimise performance and manage budget.

No, deletions are final. If you accidentally delete a subscription, you can easily restart it by purchasing again, but will lose any unused functionality or prepaid services so take care when deleting a subscription.

No, Azure will not warn you if you delete a purchase that your application depends on.

Dependencies are not automatically managed for Azure Marketplace offerings. Please carefully review the description of your Azure Marketplace purchase before using it to determine if there are any dependencies you need to be aware of prior to deploying the solution.

Currently, only free and bring-your-own-license (BYOL) Marketplace offers are available to Azure CSP and Open customers.

The Azure Marketplace is available to Microsoft Azure customers in the following countries:

Deploying a solution from Azure Marketplace

To migrate your Azure subscription and Azure Marketplace VMs and services, you should delete or cancel any Azure Marketplace VMs and services prior to associating your Azure subscription(s) to the new Azure Account. Once the migration of your Azure subscriptions is complete, you can repurchase the Azure Marketplace VM and resulting usage fees will be billed using your account’s registered method of payment.

To migrate VMs purchased from Azure Marketplace with BYOL to EA subscription, you don’t need to rebuild them, the MOSP subscription can be converted to EA directly.

Pricing and Payment

BYOL Model: Bring-your-own-license. When you obtain a software licence for use on Azure Marketplace directly from the publisher or a reseller, you will not be charged any additional software-related fees for use.

Free: Free SKU. You are not charged software licence fees for use of the offering.

Free Software Trial: An offer that is promotionally free for a limited period of time. You will not be charged the publisher’s software licence fees for use of the offering through a trial period. Upon expiration of the trial period, you will automatically be charged based on standard rates for use of the offering.

Usage-Based: You are charged or billed based on the extent of your use of the offering. For Virtual Machines Images, you are charged an hourly Azure Marketplace fee. For Developer services and API, you are charged per unit of measurement as defined by the offering.

Monthly Fee: You are charged or billed a fixed monthly fee for a subscription to the offering (from the date of subscription start for that particular plan). The monthly fee may be prorated for mid-month cancellations or unused services.

A Free Tier subscription offering is perpetually free, whereas a Free Software Trial (Try It Now) offering is a paid offering that is promotionally free for a limited period of time after which it converts to a paid subscription.

No. A payment instrument is not required to deploy Free Tier or BYOL offerings. However, Free Trial offerings require a payment instrument.

Listings that include the “GET IT NOW” or “FREE SOFTWARE TRIAL” buttons will be deployed into your Azure subscription and will be billed using your account’s registered method of payment. Azure usage charges will be billed separately from software licence fees.

Yes, for EA customers the enrolment administrator may turn off purchase privileges for all accounts on the enrolment and turn it back on long enough to make a purchase. Additionally, all customers can use Azure Policy to restrict deployment options for their Azure subscriptions, including management of Azure Marketplace resources.

Yes. Enterprise Agreement (EA) customers can purchase applications and services from the Azure Marketplace. Pricing is set and owned by ISVs. As a result, standard Microsoft volume license discounts do not apply towards Azure Marketplace offerings.

Specific Azure Marketplace offers can use Azure subscription credits or monetary commitment funds. See article for a complete list of products participating in this programme. BYOL or BYOS options for the above are excluded. All other Azure Marketplace offers cannot use Azure subscription credits or monetary commitment, this includes the free one-month trial credit, monthly MSDN credits, credits from Azure promos, monetary commitment balances and any other free credits provided to you from Azure.

No. Pricing for solutions in the Azure Marketplace is set and owned by ISVs, and standard Microsoft volume licence discounts do not apply towards Azure Marketplace purchases.

Azure Marketplace purchases will inherit the same payment method as your Azure subscription and will be billed separately from Azure usage unless they are enabled to consume monetary commitment.

MOSP (i.e., web-direct) customers will be charged against the same credit card that is on file for their Azure subscription profile. If you do not have a credit card on file (because you received a special waiver to have your Azure charges invoiced to you instead), then you will not be able to purchase from the Azure Marketplace.

Enterprise Agreement (EA) customers will be charged against their EA. Specific Azure Marketplace offers listed here will first deduct from any available monetary commitment, then be billed as an overage on a single quarterly invoice. All other Marketplace offers will be billed quarterly, in arrears in a separate Marketplace invoice. EA indirect, education and government customers will be billed by their Licensing Solution Provider (LSP).will first deduct from any available monetary commitment, then be billed as an overage on a single quarterly invoice. All other Marketplace offers will be billed quarterly, in arrears in a separate Marketplace invoice. EA indirect, education and government customers will be billed by their Licensing Solution Provider (LSP).

Enterprise Agreement (EA) customers can view Marketplace subscription details in the ‘Azure Marketplace’ tab in the Enterprise portal billing and account management view. Note: EA Indirect customers will only see offer and usage information. Pricing details will not be available in the Enterprise portal.

Since this add-on is associated to the Azure VM, in order to cancel the Azure Marketplace purchase you must stop running the VM by deleting the VM. This will stop all usage and charges from continuing on your Azure Marketplace purchase.

Enterprise Agreement customers, for the specific services outlined here, will first have available monetary commitment funds reduced by the total cost for these services in the month they are consumed. If no monetary commitment is available, these charges will be billed quarterly in arrears. For all Azure Marketplace offers that do not deduct from monetary commitment, these will be billed quarterly in arrears., will first have available monetary commitment funds reduced by the total cost for these services in the month they are consumed. If no monetary commitment is available, these charges will be billed quarterly in arrears. For all Azure Marketplace offers that do not deduct from monetary commitment, these will be billed quarterly in arrears.

MOSP (i.e., web-direct) customers will be charged monthly, against the same credit card that is on file for their Azure subscription profile.

Although most Microsoft subscriptions can be easily converted to your Enterprise Agreement, Azure Marketplace purchases within those subscriptions cannot.

To migrate Virtual Machines (VMs) purchased from the Azure Marketplace to your Enterprise Agreement subscription, you will need to delete them within your existing MOSP subscription and deploy them again within your EA subscription.

To migrate other services purchased from the Azure Marketplace to your EA subscription, you will need to cancel them within your existing MOSP subscription and re-purchase them within your EA subscription. After doing so, you can submit a credit request for a refund for the potential month of overlapping coverage between the Marketplace service subscriptions - create a support ticket here.

"Price" refers to the cost of the Azure Virtual Machine to run the software. "Software price" refers to the cost of the Marketplace publisher's software running on an Azure Virtual Machine. "Total price" refers to the combined total cost of the Azure Virtual Machine and the Marketplace publisher's software running on an Azure Virtual Machine.

Yes. Azure subscription credits or monetary commitment funds on your account can be used toward Azure products and Azure Marketplace offers. For example, you can use Azure monetary commitment funds toward the "price" component of a Virtual Machine offer in the Azure Marketplace. However, Azure subscription credits and monetary commitment funds can only be applied towards certain Marketplace publisher's software ("software price") running on an Azure Virtual Machine.

When you view the Dashboard of your purchases in the Microsoft Azure management portal, you will find estimated usage information. Such estimated usage information may not include recent activity and may be based on projections derived from past consumption. During the public preview, this capability may not be available for all purchases and vary based on product type.

Customer Support

For general application support regarding usage or troubleshooting please contact the application publisher directly.

Please contact your Azure Marketplace publisher for all technical product support. You can find publisher contact information and/or a link to the support website on their solution details page on Azure Marketplace.

Customers must contact the publisher of the solution directly. Their contact information is listed on their solution details page on Azure Marketplace or a support link will be provided to their website.

Purchases made from the Azure Marketplace cannot be returned but can be canceled/deleted. Once a subscription is canceled/deleted, you will not be charged for subsequent months.

Customers must directly contact the publisher for any technical issues relating to their Marketplace service. You can find publisher contact information and/or a link to the support website on their solution details page on Azure Marketplace.