Project Description

Animation & Motion Graphics

Fifth Third

Establish a marketing and external relations execution to reinforce Fifth Third’s corporate brand position and showcase dimensions of the bank’s community commitment.

Opportunity

The Best Reputations Are Managed. Show Them.

Approach

Katalyst embraced the bank’s established campaign and its commitment to the community to produce a spot that illuminates its impact. The execution leverages custom animation and motion graphics to balance community measures with a tonality of authentic engagement.

View the storyboard and motion graphics below.

Scope

Visual Theme

Concepting

Storyboarding

Motion Graphics and Animation Video Execution

Post-production for Jumbotron Broadcasting

Outcome

Katalyst produced the framework for a video broadcast in Downtown Cincinnati’s main gathering place: Fountain Square. The Bank’s commitment is clear and posed to share with Fountain Square’s 3 million visitors annually.