“What’s Up With That Gig” is a weekly recap of a gig, sharing some novel ideas that my clients have incorporated to make their event special, and some innovative ways to weave live music into the mix. No rants about clients or bridezillas, because to be honest, the vast majority of people don’t behave like that, at least not at my gigs.
Each of these posts will conclude with a bit of sage advice: useful tips for the client (the bride, corporate client, etc.) and useful tips for the musician.

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Saturday, May 8, 2010

Learn How to Write a Press Release

There are plenty of suggestions in my book, "The Musician's Guide to Brides", where you'll read that press releases lead to free advertising. It's simply a bit of tantalizing information that you send off to the media. It tells them why they shouldn't pass up the opportunity to mention you in their next newspaper or magazine edition, their next podcast, radio or TV broadcast, or their website e-zine or blog.

Your press releases can round up publicity that money simply cannot by. If you're a musician or entertainer, here are 7 examples of what publicity can do for you:

1. Publicity brings you wedding business
2. Publicity can get the word out about your musical abilities
3. Publicity turns you into a music expert
4. Publicity give your clients and your potential clients a chance to know more about you.
5. Publicity for "good works" makes you look good in yur immediate community and among your musician peers.
6. Publicity gives you credentials.
7. Publicity can bring you fantastic performing opportunities that you would have never received without the media exposure.

Get started rounding up that publicity by creating press releases. My book gives you specific ideas for writing press releases to create wedding business if you are a musician. For more general instructions about press releases for musicians, you'll also find some great additional pointers from Christopher Knab's "Music is My Business Blog". In his blog, you'll read: