Tag: Mobile Marketer

Total Results: 222

NEW YORK - A CBS Interactive executive explained at Mobile Marketing Day 2015 that its CBS All Access on-demand service had one of its most profitable days due to live streaming this year's Grammy Awards.

Tom Daly, global group director for mobile at Coca-Cola Co., will be inducted into the Mobile Hall of Fame Wednesday, Jan. 14 at Mobile FirstLook: Strategy 2015 in New York. He bags this gong for his outstanding and lasting contribution to mobile, going the extra mile as a brand marketer willing to share without stint.

Coca-Cola is 2014 Mobile Marketer of the Year, the highest accolade in mobile advertising, marketing and media. The honor tops the Mobile Marketer Awards handed out each year for outstanding work that moved the mobile needle for brands and marketers. Here is the list of all the 2014 honorees.

The outlook for mobile advertising, marketing and media is bright for 2015 as more marketers and retailers embrace mobile as part of the multichannel mix. But mobile has trained consumers to expect more from their marketing and retail experiences, leaving many marketers to play catch-up.

Mobile Marketer is inviting nominations for the Mobile Marketer Awards, the most prestigious recognition honoring outstanding mobile advertising, marketing and media work in 2014 by brands, retailers, marketers, agencies and publishers.

A Michelin campaign that leverages YouTube videos to teach teens how to check tire pressure and tread depth while providing preventive vehicle maintenance information will grab the target audience by engaging them in a channel to which they can relate.