Twitter Best Practices: Most Engaged Brands

Unless you’re running a (super expensive) promoted tweet campaign, it’s always a crap shoot when it comes to how many people you’ll reach on Twitter. But that’s not to say it can’t be done. In fact, several brands are doing a fine job of engaging.

An infographic from Nestivity lays out the top 25 most engaged brands on Twitter, based on 739,000 tweets over a month. The top 5:

Notebook of Love

Disneywords

ESPN

PlayStation

Disney

Take note: The top 10 most prolific content creators post every six to 20 minutes, but none made the most engaged list. And, although the top 25 most engaged brands have more than $1 million followers, so do 70 percent of the least engaged.

Bottom line: Find the type of content and frequency that works for your audience.

Paul Arterburn is a Co-founder and the Head of Product at Brandfolder, a Techstars Boulder 2013 company. In this capacity, Paul is responsible for overall product vision and execution. This includes managing the development and design processes, constructing and executing the product roadmap, and deploying code daily. Paul is nearing the magic 10,000 hour mark of coding through the dedication of learning 15 different coding languages over the past 15 years. Daring and scrappy, Paul is ready to leave the Web better than he found it: this is what drove him to found Brandfolder.
Me in 3:
• Movies people can’t believe I don’t like: Star Trek and Star Wars.
• My secret talent: As a songwriter my first songs at age 16 were about all girls, and my latest about just one - my fiancé.
• My first invention: A wrestling move dubbed 'The Bob Dole' still used across the state of Nebraska today.