The Official Xbox Magazine notes a photo on The Gearbox Software Forums of a Wal-Mart ad promoting new Bug Hunt DLC for Aliens: Colonial Marines, calling this a "$14.99 value," though not indicating what, if anything this will actually cost. It says this is due via download on March 19th, and offers the following description: "Team up with your friends to take on waves of increasingly difficult enemies in an all new game mode." Thanks VG247.

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El Pit wrote on Feb 7, 2013, 10:03:I can wait for the complete game (nowadays called "Ultimate Edition" or "Game of the Year Edition") to drop down to $20. That will be my message to nickel and dime EA.

The game is published by Sega. What does EA have to do with this?

Not a thing, but a day on BN without someone bitching about EA somewhere just isn't realistically possible apparently.