A new market intelligence study by Transparency Market Research examined the global medical nutrition market, and found a noticeable shift in consumer usage. While earlier medical nutrition solutions were only meant for addressing malnutrition among people, today medicated foods are prescribed to complement drugs for the treatment of diabetes, cancer, obesity, sarcopenia, pediatric malnutrition and renal failure. Medical nutrition is also used to supplement elderly nutrition, parenteral nutrition and sports nutrition.

The global medical nutrition market is growing at a healthy rate due to the rising incidences of diseases, making it essential for additional nutrients to be consumed by patients. The rising awareness among the people about the benefits of medicated foods and beverages is promoting the market, according to the report. Furthermore, changing lifestyles, which include extended hours of working, chain smoking, regular alcohol consumption and increased consumption of fast foods and junk foods have resulted in growth in the medical nutrition market.

The medical nutrition market is segmented into pediatric nutrition, elderly nutrition and parenteral nutrition. Parenteral nutrition is feeding a person intravenously, where a patient is administered the infusion of liquid nutrition directly into the veins. Glucose, electrolytes, proteins and vitamins are administered through the parenteral route.

In terms of geography, the global medical nutrition market is segmented into Europe, North America, Asia Pacific and Rest of the World. Of these, North America dominates the medical nutrition market as a large population in the region suffers from chronic diseases. North America is followed by Europe and Asia Pacific. The medical nutrition market is expected to grow under the influence of rising awareness among people in the developing nations such as Mexico, China, Brazil, and South Africa. Moreover, the tendency to spend more on preventing health conditions and the rising incidences of premature birth are also boosting the market’s growth.

The report is titled “Medical Nutrition Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013 – 2019.” The market research study provides a comprehensive analysis of the growth drivers, factors limiting growth, current trends, and projections of the market for the period from 2013 to 2019.

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