Adriaan Brits

I'm Adriaan Brits, a digital and strategic marketing consultant, Linkedin learning instructor and outreach media owner. I authored the popular Linkedin course "Digital Marketing Research" with more than 120 000 enrolments to date. I help businesses and agencies plan their PR and media buying: See my boutique marketing agency at www.adriaanbrits.com and connect with me on Linkedin

Each time someone clicks on an advert you have on digital marketing channels like Google AdWords, you pay for that click, but this advertising will direct them to your landing page. From there you have the chance to convert them into your new client. PPC landing page is, therefore, vital …

Pay per click (PPC) marketing, which also known as paid search marketing, might seem overwhelming, but it can be an effective means for a corporation to promote its services and spread its reach. Also, either you aiming for new or old customers, a PPC campaign can upsurge conversions, as long …

Founded in 1982, and with headquarters in San Jose, California, the company offers Adobe Analytics as part of the Adobe’s Marketing Cloud product range Adobe Analytics was formerly known as Omniture SiteCatalyst. But after the 2009 acquisition of Omniture (a web analytics company Visual Sciences, formerly WebSideStory), the software was …

Analytic Partners is a global marketing analytics company that was founded in 2000 to deliver customized analytics that improve sales performance and marketing ROI, Analytic Partners provides results-oriented marketing consulting for you to gain more impact from your marketing and sales programs and to improve your customer experiences. It has …

IRI Market Measurement addresses near-term measurement and optimization for digital channels via Multitouch Attribution (MTA) and long-term strategy through Marketing mix modelling (MMM). IRI is more services-oriented than some of the stand-alone analytics platforms in this Market Guide. The company is part of a large global marketing services and data …

Based in Needham, Massachusetts, this software company is one of the earliest entrants in the MTA space. The company itself was founded in 2006. Currently it has 280 employees. Still, Visual IQ has a product called IQ Intelligence Suite that provides a MTA, but also a combined Marketing Mix Modelling …

Flashtalking is an independent advertisement serving, tracking and technology company, providing digital advertising products, service and support for online advertisers, key media buying and creative agencies. The company produces products in favor of advertisement server market and facilitate the management, delivery and tracking of all forms of digital advertising across …

Conversion Logic was started in 2014, from its offices in Los Angeles, California. The company, which has a revenue is split 85% from software and 15% from services is operated by 24 employees and led by its CEO and co-founder, Brian Baumgart. Its target market is retail and the educational …

In terms of attribution modelling and available solutions to solve them, one company turned to the Game Theory to assist in understanding how to assign credit to different channels in a conversation path. The company is Abakus. Firstly we need to define some terms here. If you do not already …

Customer engagement refers to the action whereby a customer interacts and shares their experiences with you and your brand. Costumers want to be heard, they want answers to questions, they want their problems solved, and they want a feeling of connection with the brand. A business that is focused on …