BlackBerry has hired actress/singer Alicia Keys as the company’s Global Creative Director. Keys said that she will be working closely with BlackBerry developers and that she is “fascinated by technology.”
BlackBerry also brought in Neil Gaiman and Robert Rodriguez to use the BlackBerry platform for various projects. Gaiman will use it for film projects and Rodriguez will use it for an art project.

BlackBerry made the announcement at the BlackBerry 10 Live event today. Check out the video below about how BlackBerry will be working with Keys, Gaiman, and Rodriguez: