67% of shopping carts are abandoned online. Complex as the customers are, the factors that influence the cart abandonment rates in eCommerce are multiple and they spread through UX, additional features, support, personalisation, follow-ups, shipping rules and more.

In today’s blog post we’ll go through 20 check-points to make sure you got covered at all major steps during the purchasing journey. Here we go!

1. Create fewer checkout steps. It is good to even limit them to one.

The more a customer has to click through, the more likely he is to get frustrated and give up. Around 10% of the people abandon their shopping cart because of a long checkout process. The average online checkout process is estimated to include 5.6 pages.

2. Exclude the obligatory registration.

You can increase your sales with up to 45% in case you don’t have a mandatory registration. It is possible that you also leave it for after the purchase has been finalized.

3. Create an easy-to-edit shopping cart.

It has to be easy to remove items, change quantities, and add discount codes or preview items and price.

4. Design only short forms.

Ask only for basic information and include pre-configured (or dropdown) text boxes.

5. Display cart triggers at all pages.

You can integrate pop-up or drop-down for the customer to overview their cart, rather than redirect him to another page.

Written By

Silviya Dineva is dedicated to eCommerce Growth at Perpetto and she is passionate about helping online businesses unlock their sales potential. She is currently researching on Customer Lifetime Value and Email Automation Marketing.