Logo Work

The Spot

The Spot is a bouldering gym located in Boulder, CO. The goal was to create designs that were tough, cool, and grungy to reflect the gym’s identity.

Wildernest

Wildernest designs vehicle pop tops for outdoor enthusiasts. It is a new company that wishes to pay homage to the original Wildernest campers by bringing back and updating the tent design. The goal for the logo was to create a modern, simple icon that references the outdoors. Alternate versions that were not chosen are included below.

Golden Poppy

Golden Poppy Herbal Apothecary sells natural remedies and other herbal products. The word Apothecary has an antiquated connotation so the goal was to create an updated, modern identity, with vintage references through the use of font and vintage-inspired textures and imagery.

Dandelion Demos

Dandelion Demos is a business that runs food sample booths in grocery stores. The goal was to make a simple, modern design, with a business card that references a food label.

Laurie Lewis

Laurie Lewis is a renowned Bluegrass musician. The goal was to create designs with a rustic/folk feel that aligned with her music.

Chloe Woodruff

Chloe Woodruff is a professional mountain biker.

Mystic Blue

Mystic Blue Bodyworks is a business specializing in massage therapy. A logo was created that alludes to water and “calmness,” and throughout the designs, a mixture of white space and textured blue were used to emphasize the emotional quality the name conveys.

Jim Logan

Jim Logan Architects specializes in designing modern, energy-efficient buildings. The goal was to create an identity with a sleek, modern, “architectural” feel with the use of simple fonts and blocks. The designs are meant to be understated so they support and complement the architecture rather than overtake it. The earthy tones mixed with grays are meant to convey both an environmental and modern look.

Crimp Chimps

Crimp Chimps creates handmade chalk bags for rock climbing from stuffed animals. Since it is a playful product, the designs also needed to be playful and appeal to both kids and adults. A chimp icon and animal print texture were used throughout the designs. In the ads, humor was created through irony by juxtaposing the perceived “toughness” of the sport with the lightheartedness of stuffed-animal chalk bags. The goal was to make the identity as serious as the product, which was not at all.

Fine Line

Fine Line Furniture is a woodworking and furniture business.

WoCAA

Women’s Cycling Association of Arizona (WoCAA) is devoted to promoting women’s racing. A traditional identity was created to have a broad appeal, while containing elements that would make it playful, feminine, and fun. This was achieved using a classic font for the logotype and creating a simple, modern icon that would be easily recognizable on its own.