According to David Lindsay, CEO of the Forest Products Association of Canada—the voice of Canada’s wood, pulp and paper producers—the forest products industry is one of Canada’s most overlooked.

In the wake of the country’s economic challenges, jobs are thriving in his sector. Canada is the second largest forest products sector in the world, Forest products are our number one export to China, and in total, exports to over 180 countries across the globe. Read more on Lindsay’s optimistic view on the industry here.