Category: Leveraging Content

If you work in public relations, as I do, it is probably all too often that you find yourself simultaneously responding to three different emails, answering an urgent text message from your boss, and discussing the last-minute changes a client wants to make to a new product announcement that’s slated to go live in less than 12 hours.

On August 25, 1986, Cyndi Lauper released a song that answers a key challenge I face as a PR guy in Silicon Valley. It’s my job to convince journalists that the entrepreneurs I’m representing are amazing – and not just because they’re clients.

The resident writers at Bospar, aka “The Content Team,” have a dilemma. It turns out that this Sunday, March 4, is National Grammar Day. It seems like something our team should weigh in on, right? But how do we do something witty and relevant? That, reader, is the question.