The future of electronic, programmatic and real-time trading

Thursday 14 May 2020

Media trading continues to evolve, but with all forms of media operating at different stages of their automated life cycle – not to mention the minefield that is data protection – how do clients, agencies, media owners and adtech vendors navigate this complex world, and who is best placed to pull those levers to create efficiency and ROI?

The technological advancements, the warnings from the likes of the ICO, and the innovations, trends and challenges facing the industry will all be investigated at this consistently high-profile conference.

Don’t forget: Mediatel's Future of Media Trading (previously the Automated Trading Debate) was the event that first exposed how much adtech middlemen took from the programmatic supply chain, while being ahead of the curve in delivering insights on block chain, in-housing and traceable time before anyone else.

Together, we can keep the industry moving, informed and connected.

Event Partners

Sponsors

Agenda

09:15 - 09:55

Online

The impact of Covid-19 on Media trading and what the future holds post lockdown

The ways in which media is bought and sold has long been a topic of debate and education, but none more so during the current crisis. How has media trading been impacted by Covid-19 and what questions are advertisers asking their agencies. This highly anticipated opening debate with two of the most influential people in media set out to answer those questions and discuss what the future looks like.

The Top 5 Things That Are Holding Media Innovation Back

Having spent over a decade agency side from Havas to Mindshare to Starcom, Amy Kean is no stranger to the inner workings and politics of a media agency. The challenges in most agencies are the same, just with different planning processes and tool names. For all the brilliant people she has worked all over the world and with and all the success she has achieved in her career, she is still a self-proclaimed “very frustrated head of innovation!” But why? In media agencies the word innovation is often overused and misused, and real progress is slow for a number of different reasons. In this presentation, Amy presents the top 5 things she believes holds media innovation back and what can be done to overcome them.

ISBA, the industry body representing advertisers, and consultancy PwC have finally released their long awaited report on the programmatic ad market - and for the first time anywhere in the world they have quantified the end-to-end value of its supply chains.

In this interview, David Pidgeon speaks with Phil Smith, the DG of ISBA, and the report’s author, Sam Tomlinson, who heads up the media assurance team at PwC, to gauge their reactions to the findings, and to understand what must happen next as the market looks to find a solution.

Knowing Your Audience

The digital publishing industry is at an inflection point for both audiences and brands.There is almost too much choice – more content, more models, more platforms, more devices, more of everything. Except, potentially, the one thing everyone wants – more relevancy. In today’s environment, convenience and scale win. What if, in the future, we maintain the convenience and scale but overlay that with addressability and accessibility? Allowing brands to work with publishers to deliver the right message, to the right audience, at the right time, across the right platform. Safeguarding their relationships with their audience and thereby safeguarding digital advertising. Sounds great in theory, but how do we turn theory into reality?

What technology & industry shifts are we seeing in media and how do publishers and advertisers need to transform in response?

Can premium publishers compete against the walled gardens in delivering a desirable audience to buyers, at scale?

What will the impact of buyer consolidation have?

What can publishers do to help buyers find the right audience in a world without cookies?

Where does the responsibility lie to foster and promote inventory quality? What can buyers and sellers do to protect themselves, and improve inventory quality?

How are advertisers changing their approach to working with publishers and what should industry expect to see over the next 18 months?

The IAB present: User ID in a post-cookie world

With the end of third-party cookies in sight, we have a unique opportunity to redraw the digital ad ecosystem around user experience and build a better web for all parties - consumers, advertisers and publishers. IAB UK’s Head of Ad Tech Tina Lakhani shares the key principles that User ID must meet in order to achieve this and fills us in on the work being done to develop viable solutions.

When the buyer met the seller - the keyword blocking conundrum

Protecting the advertiser from appearing against inappropriate content is nothing new, but as the escalation of coronavirus continues to dominate the digital news pages and representing a high percentage of the media being consumed, are we being too overcautious with the brand safety guidelines? A prominent buyer and seller sit down to discuss the implications and what we can learn from this pandemic about future keyword blocking strategies.

How traditional media is converging with digital - what does that mean from a trading and organisational perspective?

TV buyers do TV buying. Outdoor buyers do Outdoor buying. Digital buyers do digital. Now that the offline and digital worlds are colliding what does it mean? We will use this session to get a better understanding of changes companies are making to accommodate the new methods of planning and buying these mediums. Where does ultimate human responsibility sit and how is it impacting the costs of trading the media?

Should a brand in-house? The “when, why and how to do it”

If you are already asking yourself this question, the next question will inevitably be – how the hell do I do it? In this session we will gain insight from two people who have been part of the process and will share their experiences. Dean Robinson has first-hand experience of in-housing at William Hill while Wayne Blodwell advises a number of his clients at The Programmatic Advisory as to whether in-housing is the right thing to do. They will discuss everything from the benefits of working with an agency, why geographical location is an important factor to consider when hiring talent and how you could find yourself paying through the roof to in-house if you are not working for what might be deemed an “unattractive” brand.

The Creative Lunch Hour in partnership with Glug: The roles of science, data and creativity in modern marketing

There is no doubt that technology has completely changed the way advertising is bought and sold and inevitably data sits at the heart of many decisions made by marketers. What then about creativity? Is this aspect of marketing communications not being given the attention it once was? In this session, we explore how the roles of science, data and creativity in modern marketing and media should work in unison and how important creativity still is, even when the science and data tells us so much of what to do, and how to do it.

The post-crisis 'to-do' list: reset the online ad market

Immediately following the publication of the ISBA Programmatic Supply Chain Transparency Study, Nick Manning said in his Mediatel News column that achieving programmatic transparency was a £3 billion task. Prior to the eport being released, Manning – who co-founded Manning Gottlieb OMD – had said that “The programmatic dream isn’t happening, so let's use this period to plan for a recalibration.” In this session, Mediatel News editor sits down with one of media’s self-proclaimed “Old Guard” to give his view on what the report means for the industry and to find out how the online ad market can reset itself post-lockdown.

The balanced view: Adtech responds to the ISBA Report

There is no doubt that ISBA’s Programmatic Supply Chain Transparency Study has created a lot of noise, and as well as answering a lot of questions, it has also opened up the door to further uncertainty around how programmatic companies operate, especially just 12 months after the ICO report condemning the programmatic advertising industry as "immature in its understanding of data protection requirements". In this panel debate, those at the very heart of programmatic get the opportunity to have their voice heard to reflect a fair and balanced debate. Do the discrepancies highlighted in the report just reflect non disclosed take, who are the tier 1 sell side players in the ecosystem who have done a really good job in removing a lot of the bad actors from the supply chain, and what do the panel predict to be the outcome and the future of programmatic as a result of this.

How agencies will adapt media trading in the future

Having spent 30 years on agency side, Greg Grimmer has seen his fair share of changes to the agency landscape in the previous three decades, but what does the future hold and how will agencies adapt? In this session he speaks to Rob Norman, who is the ex- CEO of GroupM North America, and now Senior Advisor to Group M, to answer the following:

How Amazon is shaking up the digital marketing duopoly

As Amazon Advertising continues to grow, we must ask are we on the verge of seeing the duopoly become a triopoly? No one can deny that Amazon is first and foremost the world’s biggest online retailer but, in this webinar,, Matt Read discusses the shift we’re seeing in the digital advertising landscape as they also become one of the world’s biggest media owners. Amazon is now a major player in search advertising, display and even TV and as advertisers we can’t ignore their ever-growing presence in the market.

Mediatel News’ editor-at-large and weekly columnist, Dominic Mills, interviews S4 Capital executive chairman Sir Martin Sorrell to discuss what Covid-19 means for the marketing and advertising industry; what the agency landscape might look like 12 months after lockdown; what he believes brands should be doing to come out of the pandemic stronger; and much more in a not-to-be-missed grand finale to the Future of Media Trading.

Cadi Jones

Rob Norman

Matthew Read

Dominic Mills

Sir Martin Sorrell

Executive Chairman, S4 Capital

Sir Martin Sorrell is Executive Chairman of S4 Capital plc, which is building a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands
Sir Martin was CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company. When Sir Martin left in April 2018, WPP had a market capitalisation of over £16 billion, revenues of over £15 billion, profits of approximately £2 billion and over 200,000 people in 113 countries. Prior to that, Sir Martin was Group Financial Director of Saatchi & Saatchi plc for 9 years and worked for James Gulliver, Mark McCormack and Glendinning Associates before that.
S4 Capital plc merged with MediaMonks, its content practice, in July 2018 and MightyHive, its programmatic practice, in December 2018 and has added eight further content programmatic and data companies to both practices in 2019 and one in 2020. It is listed on the London Stock Exchange under SFOR.L and after a little over one year, S4 Capital plc has over 2400 people in 30 countries, with a market capitalization of over $1.2 billion.
Sir Martin supports a number of leading business schools and universities, including his alma maters, Harvard Business School and Cambridge University and a number of charities, including his family foundation.

Articles from Sir Martin Sorrell

Hamish Nicklin

Executive Director, Media for UK and Ireland, Dentsu Aegis Network

Hamish Nicklin is the Chief Revenue Officer of The Guardian News and Media Group. He is responsible for driving operational and strategic direction across the media, jobs and Labs businesses. Hamish also has responsibility for building long-term, sustainable business relationships directly with clients and agencies across the globe. Hamish reports directly to David Pemsel, the CEO, and is a member of the Guardian, News & Media Executive Committee.
Previously, Hamish was at AOL UK as Managing Director where he oversaw business strategy and and operations across the company's content brands, programmatic and video platforms on both the demand and supply side of the market equation. In the UK this included AOL’s editorial brands The Huffington Post UK, TechCrunch and Engadget and the technology brands Adap.tv, AOP and Convertro.
Before joining AOL, Hamish held the position of Director of Agency Sales at Google UK. He joined Google in 2006 as Industry Head of Financial Services, before taking on the roles of Head of Public Sector and Government, followed by Head of Creative Agency Partnerships. Prior to this, Hamish held various direct and digital marketing and business development roles at banks such as Lloyds TSB, Coutts & Co and Morgan Stanley.

Articles from Hamish Nicklin

Kate Rowlinson

CEO, MediaCom UK

Kate is CEO of MediaCom UK and has been part of the MediaCom family for ten years. Having worked across EMEA and APAC regions, she brings a wealth of global experience; as well as her passion for the People First culture.
Embodying this, Kate is dedicated to supporting female talent within not only MediaCom but the industry as a whole. She sits on the Stella Advisory Board – WPP’s women’s leadership group set up to increase the number of women in senior executive roles across the group – while also acting as a mentor on GroupM’s 50:50 programme - which aims to achieve an equal gender split at an executive level.
A graduate of the University of Leeds where she studied English, Kate has worked across several MediaCom roles, from Head of New Business & Marketing for the EMEA region where she led successful global pitches for eBay Europe, Danone and the global Mars business, to her responsibilities as Managing Director of EMEA.
Before becoming UK CEO, Kate expanded her responsibilities to Managing Director of the Worldwide Hubs, specialising in service capabilities across the different regions, as well as unifying client servicing. In this role, Kate worked closely with regional leadership teams across EMEA, North America, Latin America and APAC.
In 2016 she was named an Agency Innovator by The Internationalist and was selected to join WPP’s X-Factor programme for talented women.

Articles from Kate Rowlinson

Amy Kean

Brand and Innovation Director, Partner, &us

Amy Kean is Director of Brand and Innovation at the change consultancy &us, working with local and international brands to overhaul their consumer products, strategies and culture. She’s worked in strategy and innovation for 15 years, and was previously global head of strategic innovation and creativity at Starcom, responsible for driving positive change across every client’s business. Prior to that she led strategy for Mindshare across APAC , launched the UK’s first media lab for the Havas Media Group, and ran marketing, PR and social media at the Internet Advertising Bureau. On the side, Amy is a university lecturer, columnist and co-founder of DICE: a self-regulatory framework that promotes diversity and inclusion at conferences and events across every industry. She’s also author of the number 1 bestselling feminist fairy tale The Little Girl Who Gave Zero F*cks and her second book, House of Weeds, is out in May 2020 with Fly on the Wall Press.

Articles from Amy Kean

Greg Grimmer

CEO, Mediatel Group

Greg is a well known figurehead in the digital media landscape, a member of the IPA and an oft-quoted press spokesman on digital advertising, as well as a frequent judge of major advertising and marketing awards. His influential column on Mediatel.co.uk has been now running for four years and has received wide acclaim from both within and outside the industry. He has also co-authored two books on “Advertising Works 12” and The Digital State.”
Greg began his career in media planning at Delaney Fletcher/Bozell and CIA where he rose to become Strategic Planning Director, becoming a board director at twenty eight. He worked at Optimedia before becoming Commercial Director at newly founded ZenithOptimedia Group in 2003.
Greg was MD of Zed Media in 2005. ZED grew from 50 staff and billings of £52million to 120 staff and billings of £130million in that period and took a pre-eminent position among agencies in the digital arena, winning awards for work in DiTV, Mobile, and social networking.
In 2008 Greg became a founding partner at Hurrell Moseley Dawson and Grimmer (HMDG) a ‘new model’ advertising agency with partners across the advertising, creative and planning spectrum. The agency from launch attracted brands including Autotrader.com, Ancestry.com, Aston Martin, Nestle Superdrug and the launch of WIRED magazine.
After selling his stake in HMDG, Greg was enticed by the founders to join the Fetch success story with a brief to expand the company into new global markets and new marketing services.

Articles from Greg Grimmer

Gurman Hundal

Co-Founder and CEO, MiQ

Gurman Hundal is an ad tech entrepreneur, the CEO and co-founder of MiQ, and the 2019 winner of the EY Entrepreneur of the Year Award for Sustained Excellence.
In 2010, Gurman and his business partner Lee Puri saw the demand for more transparency and better insights in programmatic advertising. To meet that demand, they founded MiQ, a company driven by a desire to help clients get deeper insights from their data and achieve the maximum value from those insights through a better connected approach to marketing.
Over the last decade, that vision has seen MiQ grow into a global business, with offices across EMEA, North America, and APAC, most recently expanding to commercial offices in China and India. The company has traded over 35,000 campaigns for over 500 advertisers in 54 countries.
But Gurman is most proud of his achievements for MiQ’s people. Under his leadership, MiQ has maintained a 95% employee retention rate, more than twice the industry average, proving his long-held belief that the more you overdeliver for your people, the more they overdeliver for your clients.
Gurman began his career at the Pan Euro ad network Adlink Internet Media, where he launched the company’s performance division just six months after joining the organization. There, he honed his expertise in ad tech, analysis and optimization. He subsequently led the establishment of online ad network A&NY Media for publisher group Associated Northcliffe Media.

Articles from Gurman Hundal

David Pidgeon

Editor, Mediatel News

As editor, David oversees the full operation, publishing industry news, interviews, opinion and analysis on a daily basis. He has edited the platform since 2012.Contact David on: david.pidgeon@mediatel.co.uk / 020 7420 3252

Articles from David Pidgeon

Phil Smith

Director General, ISBA

Phil is Director General of ISBA, the voice of British advertisers. His broad marketing and general management career spans packaged goods, grocery retail, consultancy and marketing technology start-ups. He is also the Chair of the Marketing Group of Great Britain.
He spent 10 years at Kraft, latterly as Vice President, Strategy for Western Europe. He was Marketing & Trading Director for Kwiksave before joining the board of Somerfield as Group Marketing Director. He joined Camelot, the National Lottery operator in 2002, becoming Commercial and Operations Director before being appointed Managing Director of Musgrave GB in 2007.
He was Commercial Director for the 1,000 boat Thames Diamond Jubilee Pageant in 2012.
Phil has also worked on a number of early stage and start-up digital businesses, most recently with Ecrebo, the Point of Sale marketing specialist.
He has a degree in Classics from Jesus College, Oxford and is married with five children.

Articles from Phil Smith

Sam Tomlinson

Partner, PwC

Sam leads PwC’s multi-award-winning Marketing Assurance team. Our services cover customer data analytics, marketing effectiveness, media assurance, audience reporting, campaign delivery, data privacy, and supply chain media audits. In the past year we won a gold at the British Media Awards for a world-first retail data project in London’s West End, verified audience data for media owners such as Channel 4 and Financial Times, led a major agency pitch across 40+ markets, delivered a media efficiency programme for an international telco across 10 markets, and audited campaign delivery and reporting for the likes of Finecast, JCDecaux and Clear Channel. Sam's team is also responsible for the 6-monthly IAB/PwC Digital Adspend Study in the UK.

Articles from Sam Tomlinson

Emma Newman

Chief Revenue Officer, EMEA, PubMatic

Emma Newman has served as a pioneer in the digital media space with 20 plus years’ experience in all marketing disciplines, digital communications and business development. Emma joined PubMatic in 2014 as Senior Director of International Marketing, was promoted to Vice President of International Marketing and later took on a commercial role as VP, UK. Emma was promoted to Chief Revenue Officer, EMEA in August of 2019.
Prior to PubMatic, Emma spent 10 years at MSN in several marketing roles before transitioning to lead their business excellence function across EMEA. She then served as AOL’s Senior Director of UK Marketing where she built and lead both the commercial and consumer marketing teams. Emma later joined the team that launched the Huffington Post in EMEA and sat on the board of Clear Channel UK as their Marketing Director, helping to drive their transition into the digital space. Emma became increasingly interested in the technology that powers digital publishing and ultimately chose to move into AdTech as it allows her to support digital publishing whilst also being part of an industry that would help shape the future of digital advertising.
Throughout Emma’s time at PubMatic, she has proven to be a leader, cultivating a deep understanding of our products and working with our customers and partners to help them take advantage of the opportunities that programmatic has to offer.. In her new role as Chief Revenue Officer, EMEA, strategy, change, and bringing people together continue to be the central theme in her career.

Articles from Emma Newman

Alexis Faulkner

Head of FAST, Mindshare

Alexis leads the UK Futures Advertising Team at Mindshare. In this role she is focused on supporting the agency as its embracing digital transformation, and leading a team of around 140 specialists, running search, social, and programmatic display activities. This is a role using the culmination of her skills in business transformation built from her earlier work leading business excellence teams in AOL, technology consultancy at ITV, and most recently running the central programmatic buying team at GroupM.

Articles from Alexis Faulkner

Nick Hewat

Commercial Director, The Guardian

Articles from Nick Hewat

Tina Lakhani

Head of Ad Tech, IAB UK

As Head of Ad Tech at IAB UK, the industry body for digital advertising, Tina is responsible for communicating the IAB’s position on key ad tech issues and acting as a voice for the sector at an industry-wide level. Her current priorities include developing IAB UK’s Gold Standard and coordinating a cross-industry solution to the end of third-party cookies. She joined IAB UK in 2018 as Ad Tech Manager, having previously gained first-hand ad tech experience at companies including Exponential and Affectv.

Articles from Tina Lakhani

Justin Lebbon

Director, Mediatel Events

Justin founded Hubble Media, the company behind the world-renowned TV advertising strategy conference series, Future TV Advertising Forum. As MD at Hubble Media, he also oversaw the launch and growth of the Connected TV World Summit event series and Videonet, which publishes TV industry news and strategy reports. Having grown into highly respected international conference, networking and publishing organisation, Hubble Media merged with Mediatel in 2016 to create Mediatel Events Ltd.
Today Justin is a Director of Mediatel Events, working around the world to provide high-level networking and information sharing across the broadcast, media, digital and advertising industries. He can be found spearheading sell-out conferences in Sydney, London and Toronto and hosting private, invite-only gatherings under the Pathfinders brand. All these events are characterised by a razor-sharp focus on the opportunities and challenges that stem from industry disruption.
Justin is an accomplished Chair and host who also enjoys traveling to other industry events to oversee sessions, panels and custom private forums. Raised in Suffolk, England, Justin is naturally a Manchester United fan, a rubbish musician and has an unhealthy interest in hip-hop and 90s rock.
For mildly amusing but often boring industry chatter, you’re welcome to connect: @JustinLebbon

Articles from Justin Lebbon

Ricardo Amboage

Head of Programmatic and Display Investment, Starcom

Ricardo began his media agency career at OMD UK in 2006. Initially his focus was offline media planning and activation, mainly for clients with a strong focus on attributing media investment to business outcomes. This ‘performance’ focus led him to increasingly explore Digital channels for clients, and by 2009 he was planning cross digital media as well as offline channels.
In 2012, Ricardo joined Starcom to focus on Digital, increasingly working with clients with an increased focus on brand strategies. In early 2016 he was promoted to Head of Digital Display, and a year later Head of Display to combine all offline and online publishing investment under one team.
His current role– held since 2018 – focuses on helping clients maximise effectiveness and efficiency of media investment through partnerships with publishers and ad tech, through the use of automation and data driven solutions.

Articles from Ricardo Amboage

Damon Reeve

CEO, The Ozone Project

Damon Reeve is CEO of The Ozone Project, a company building the digital advertising environment of the future - designed to bring advertisers and premium publishers closer together through the delivery of real-world, brand-led results. Damon is incredibly passionate about championing transparency, open discourse and quality journalism in a digital world. He has previously worked with many data, media and technology companies - OpenX, Snowplow Analytics, Hereford Technologies, Authenticated Digital, Unanimis - as founder, investor and advisor to promote change and better business in advertising through technology innovation.

Articles from Damon Reeve

John Moulding

Editor-in-Chief, Videonet

John Moulding is Editor-in-Chief at Videonet, where he has been covering the evolution of multiscreen TV, connected TV and advanced advertising, among other things, since 2010. He has been reporting on television business and technology since 1999, when digital multichannel TV started to take root in Europe.

Articles from John Moulding

Rhys McLachlan

Director of Advanced Advertising, ITV

Articles from Rhys McLachlan

Richard Davies

Chief Digital Officer, MediaCom

Richard joined MediaCom at the start of 2019 as head of digital and conversion on the Lloyds Banking Group account. He quickly expanded his remit to become the digital lead on several key accounts, including Sky & Tesco and in April 2020 he moved into the role of Chief Digital Officer.
Richard has a wealth of agency experience across both media and creative, with multiple digital leadership roles under his belt. He led the global Vodafone digital relationship for three years before returning to the UK market to lead digital for Lloyds Banking Group. He also spent several years earlier in his career in the cut and thrust of management at smaller independent agencies, playing a key role the sale of an independent direct marketing agency as well as holding senior roles in advertising, customer relationship management and performance marketing agencies.
A straight talking person, Richard prides himself on client-led transformation. He brings clients the solutions he knows they need, rather than those they want, and enjoys driving change by devising strategies for substantial business issues.
Throughout his career Richard has been responsible for leading senior client conversations on today’s zeitgeist topics; Ad-tech, Mar-tech, Big-tech, Privacy, Data, Content, In-housing and Trust. Whilst in tandem delivering solutions in market with collaborative client agency teams.
Outside of work he enjoys spending time with his wife and two children, watching Wales play rugby and playing golf.

Articles from Richard Davies

Josko Grljevic

Chief Transformation Officer, Talon Outdoor

Josko is a seasoned digital transformation leader with a proven track record of successful delivery across multiple industries, including OOH, e-commerce and financial services. With over 25 years of experience, he has worked across a range of businesses from Barclays and Microsoft to Australian retail brand Woolworths, implementing transformation. Joining Talon from Exterion Media as Chief Transformation Officer in 2018, he directs Talon’s comprehensive AdTech investment, driving technology-led change.

Articles from Josko Grljevic

Ellie Edwards Scott

Co-Founder, The Advisory Collective

Ellie Edwards-Scott is Co-Founder of The Advisory Collective, a digital consultancy working alongside innovative technology companies supporting their launch and growth strategies as well as market acceleration projects.
She is passionate about emerging and disruptive technologies, helping companies to ‘amplify their voice’ in the industry.
Ellie started her career over 22 years ago in press and has been working in digital for the last 15 years. She launched QUISMA, GroupM’s leading performance marketing specialists into the UK in January 2012 and has also held senior management roles at Amnet, Dentsu Aegis trading desk, as well as ad network Hi-Media.
An ambassador for the online industry, Ellie is also a champion for inclusivity sitting on the AdTECH London advisory board and co-founder of Digital Leading Ladies Group which was created as an informal and inclusive group in 2018 and currently comprises 180+ of the most senior and entrepreneurial women in the digital advertising industry.
In 2018 Ellie was appointed Non-Executive Director of Look Ahead Housing & Care Ltd, a position that enables her to take her digital knowledge and understanding into the public sector.

Articles from Ellie Edwards Scott

Wayne Blodwell

CEO, The Programmatic Advisory

Wayne was one of the earliest users of programmatic technologies in the UK and has since held various positions which have helped brands leverage the increasing importance of programmatic. He founded The Programmatic Advisory in 2016 to take this to the next level with a completely non-conflicted consulting service. Wayne is a current member of the Drum Digerati (the top 100 most influential people in advertising in the UK) and has been short-listed for Digital Trading Leader of the Year twice.
Wayne is responsible for the day-to-day running of The Programmatic Advisory as well as working with clients on projects to develop their programmatic capabilities globally. Wayne enjoys the fact that there isn’t a one-size-fits-solution for programmatic for brands and publishers, and loves creating strategically robust solutions based on what’s right for the client.

Articles from Wayne Blodwell

Dean Robinson

Programmatic and Display Lead, Marketing, William Hill

Articles from Dean Robinson

Pete Bowker

CEO, Glug Events

Having initially trained as a sculptor, Pete moved quickly into the film business and worked as an Art Director. He then built a successful career developing and managing numerous small creative companies within the film industry. This led to a board membership for a large music Plc where Pete was responsible for the strategic, operational and financial management of 2 film studios, a photography studio, production and post-production companies, and a music and film archive. After brokering the sale of the largest of the film studios under his administration, Pete moved with it to sit on the board of the acquiring company.
Seeing an opportunity to provide a specific business consulting practice for creative and hospitality sectors, Pete created Artful Consulting in 2004. This led to a number of Non-Executive Board appointments (generally for ex-consulting clients). With a client base in the UK, NYC, Stockholm, Dublin, Riga, and Malta during his 15 year tenure at Artful Pete worked with over 70 creative companies across many different creative verticals. Pete Joined Glug events as CEO in November 2018 to develop the business both in scale and commercial success.

Articles from Pete Bowker

Orlando Wood

Chief Innovation Officer, System1 Group

Orlando Wood is Chief Innovation Officer of the System1 Group, Honorary Fellow of the IPA and author of the IPA’s best-selling and widely acclaimed publication, Lemon (2019). He is also co-author of System1, Unlocking Profitable Growth (2017). In Lemon, Orlando draws on a unique combination of neuroscience and cultural history to describe a change in advertising style that has occurred over the last 15 years and which is undermining advertising effectiveness. He also explains the steps that advertisers and agencies should take to reverse the decline. Orlando led the IPA’s Creativity and Effectiveness in 2018 and 2019, and in particular examined the performance of fluent devices, a term he coined in work he presented at EffWeek in 2017 and 2018. His work has influenced thinking and practice in research, marketing and advertising, winning him awards from the ARF, the AMA, Jay Chiat, ISBA, the MRS and ESOMAR.

Articles from Orlando Wood

Dan Thwaites

Co-founder and Chief Strategy Officer, Capuchin

Articles from Dan Thwaites

Nick Manning

Founder, Manning Gottlieb OMD

Nick Manning is the co-founder of Manning Gottlieb OMD and was CSO at Ebiquity for over a decade. He now owns a mentoring business, Encyclomedia, offering strategic advice to companies in the media and advertising industry. He writes for Mediatel each month.

Articles from Nick Manning

Paul Gubbins

Consultant

Paul has over over 17 years commercial experience in the digital advertising sector, with the last 10 spent in programmatic focused roles. Having held senior positions in companies such as Verizon, PubMatic, Millennial Media, StrikeAd, Reuters & The Daily Telegraph, he was nominated for and won the prestigious Exchange Wire title of AdTech personality of the year (2018) for his continued industry efforts to promote the benefits of data driven advertising to both buy & sell sides. In Paul's most recent role, he was the global programmatic strategy lead for video AdTech company Unruly.

Articles from Paul Gubbins

Lucia Mastromauro

Vice President Global Client Partnerships and Western Europe Sales, Adform

Lucia Mastromauro is Vice President Global Client Partnerships and Western Europe Sales. Prior to Adform, she worked as MD Advertising at video game developer King. Lucia has extensive experience as Head of Sales, Account Management and Network Agencies at Google's DoubleClick, and was the Interactive Marketing Manager at eBay.

Articles from Lucia Mastromauro

Chris Keenan

Vice President, Commercial, UK+, MediaMath

Articles from Chris Keenan

Cadi Jones

Commercial Director, Beeswax

Articles from Cadi Jones

Rob Norman

Director, Simpli.fi

Articles from Rob Norman

Matthew Read

Group Head of Digital, Space & Time

As Group Head of Digital, Matt is responsible for leading and developing Space & Time’s digital marketing offering for clients. With over 10 years’ experience across all areas of the industry, including SEO, PPC, Programmatic and Social Media, Matt helps bring the different digital disciplines together to form a cohesive, omni-channel approach.
Having previously worked as a Partner Manager at Amazon Advertising and Head of Digital at Jellyfish Connect, Matt has a clear vision of where the future of digital marketing is going and how companies in all sectors can use it to help build their businesses.

Articles from Matthew Read

Dominic Mills

Editor-in-Chief, Mediatel News

Former Campaign editor and editorial director, Dominic Mills writes the weekly 'Mills on Monday' column for Mediatel's Newsline.
He regularly chairs conferences for Mediatel and other organisations, including ISBA and the IAB, hosts video shows, and is a consultant editor for the IPA and the Content Marketing Association.
He advises agencies and various industry bodies, and occasionally works with content agencies on pitches.
In previous lives (and before his beard went grey), he was once a financial journalist for Euromoney and then Reuters. He has also been a group editor for Redwood, and wrote a weekly column on advertising and media for the Daily Telegraph.