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Retargeting – also know as remarketing – is a powerful online marketing tool. You’ve probably heard the term, but maybe you’re not quite sure what it is, and whether it is something you should be doing (the answer is likely YES!). So let’s take a look at retargeting, how it is done, and the benefits to your bottom line.

Volatile and ever-changing, the business world is tough and becoming increasingly harder to stay ahead of the competition and reach new customers. However, most business owners simply don’t have the time to research about best web design practices and new and innovative marketing strategies. Our research here at NetSource Inc. involves everything in the digital world including, but not limited to, Web Design Best Practices, SEO, Social Media, Paid Advertising, and Remarketing. This comprehensive guide will give an overview of all the services offered here at NetSource Inc. and provide specific articles about each subject to further your knowledge in these areas.

It’s no secret that the world is obsessed with their phones, studies show that we spend, on average, five hours a day on our phones and check them about 85 times a day! Why is this so important? Enter Google, the dominating search engine in the world and a mainstay of digital advertising. At the recent Google Performance Summit, Google revealed big additions to the PPC world revolving around the idea of a mobile-first world and “micro-moments.”

An effective marketing campaign takes time to build, a lot of data, and near perfect execution. The online marketing world is more competitive than ever, with hundreds of businesses competing for the same customers. A Google AdWords campaign has become a necessity for survival in today’s competitive market, but what about ad campaigns on Facebook?

AdWords Ad Extensions, as their name suggests, extend your ads by including additional details about your business along with your ad. As we’ll see in this article, using ad extensions is very important in helping your ads rank high in the search results page.

What Is It?

The Quality Score is a number from 1-10 that is assigned to each keyword in a Pay-Per-Click (example: Google AdWords) campaign. The Quality Score is about relevancy; it assesses the quality of the relationship between the ad copy and landing page and the keyword that you would like to advertise on.

What Is It?

The highest amount you are willing to pay for a click on your pay-per-click ad for a particular keyword.

Important Caveat

The value you set for your Max. CPC is not necessarily, and in most cases is not, the amount you will actually pay for a click on your ad. Average CPC will show you how much you are actually paying for clicks on your ads.

Google AdWords accounts have many options for advertising your product and services. One of the first things you’ll need to consider is what type of campaign (or campaigns) you would like to run. It’s important to understand the differences between the various campaign types so you can get the most from your advertising budget.

Two of the most commonly used campaign types within the AdWords interface are Search campaigns and Display campaigns. These campaign types can be used to accomplish different goals, so it’s good to know when it’s best to use one over the other. Let’s take a quick look at some of the differences between the two campaign types. […]

What Are Impressions?

The number of times your ad was shown during a specified time frame.

How Are They Calculated?

Every time your ad is shown, your Impression count is increased by one.

Why Are They Important?

Impressions get your ad in front of your audience. They build brand awareness and get searchers one step closer to completing an action on your website that you want them to complete such as buying a product, requesting more information or downloading a white paper.