Grasping for lifelines as the TV world turns

AUTHOR(S)

Lowry, Brian

PUB. DATE

February 2004

SOURCE

Daily Variety;2/18/2004, Vol. 282 Issue 38, p4

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Discusses changes in television broadcasting and advertising in the U.S. Considerations in integrating advertisement into television programs and in program scheduling; Implications of TiVo Inc.'s technology that allows viewers to avoid commercials; Partnership of Peter Tortirici with media-buying firm MindShare via a deal with ABC; Must-See TV concept from NBC.

Reports on the decline in local television programs in Canada in 2003. Decision of the Canadian Radio-television & Telecommunications Commission to increase advertising time in drama television programs; Response of the Canadian Association of Broadcasters on the decision.

Reports on the outlook for prime-time television programming in the United States as of May 2003. Amount of television advertising sold during the 'upfront' presentation; Type of program that advertisers are expected to spend the most on; Reality programs that are successful in terms of...

This article comments on the changing nature of prime-time television scheduling. t was nice, once: Schedules were built with dependable, predictable little bricks, half hours and hours. Lately, though,the TV grid has started to look more like a Frank Gehry building. The official reason is...

The article reports on the implementation of the television rating system in the United States that will flag violence and sexual content in television programming. The new system has raised concerns among broadcasting industry members that some advertisers will steer clear of certain shows,...

Investigates the impact of arousing commercials on perceptions of television news coverage in the U.S. Rating of the program segment with commercials significantly more favorable related to the entertainment aspects of the broadcast; Assessment of the multitude of elements that compromise a...

The article reports that the television upfront market in the U.S. is projected to grow by 6 percent to $7.2 billion. Upfront program pricing is predicted to increase by 2 to 3 percent, an improved but not strong market. These indicators for the fall TV season are yet another sign of the rebound...

Editorial. Comments on recent television broadcasting trends in Puerto Rico. Net advertising revenue for 2000; Television penetration; Production of local television programs; Quality of local television programs; Commercial time per hour of programming.