Sweet Richness of Bulgaria is a small company/tourist trap/ located in the small coastal town of Balchik that sells a range of sweet products - from jams to turkish delights. It doesn't just sell sweets - it sells memories. That was the main idea behind the pattern of nautical symbols - to remind the tourists of their stay in Balchik. The colours are eye cathing, light and sweet - reminiscent of those of a candy cane. The badge continues the nautical theme - it's bold and rugged, just like a sailor.