Searcher Behavior

I’m a bit late in finding this, but it’s too good not to share even if it is a bit old. In mid-January, the National Association of REALTORS® published its latest Digital House Hunt report, a joint research effort with Google that’s just filled with interesting data. It should help make the case for online […]

It looks like searcher behavior is changing. The folks at Experian Hitwise said yesterday that one-word search queries are up 19 percent since last year. Here’s the chart: I always like to point out that this isn’t exactly a measurement of all search queries — as you can see in the headline of that graphic, […]

Add this into the mix as you continue to think about the impact of Google’s new local search results display: A heatmap study shows how some searchers interact with local SERPs, and suggests that the map itself doesn’t draw a lot of attention.

Here’s more evidence that the “long tail” of search is alive and well: Last week on Twitter, Experian Hitwise shared a chart comparing search queries over a four-week period in August-September 2010 to the same four-week period in 2009. The results? In 2010, searches of 5-8 words were up 10%, while 1-2 word searches were […]

Does small business reputation management matter? I think so. It’s right near the top of my SEO Success Pyramid as one of the last “steps” to earning trust in your business. The Pew Research Project has put the value of small business reputation management into numbers:

I have a soft spot for data relating to how users search. I think it’s imperative to understand how people search if we want to optimize our content so it’s visible when they do. Typically, data about query length comes from Internet data measurement companies like Experian Hitwise, comScore, and Nielsen. Google sometimes shares statistics […]