Vision Mission

OUR VISION

To be a bank that is universal, respected and has high market value; a bank that provides extensive, reliable service everywhere in Kingdom of Saudi Arabia and the world at the same quality, and meets the needs of every segment; a bank that sees human resources as its most valuable asset; a bank that continuously makes a difference and creates value in a way that benefits from its deep-rooted past; a bank that promises to be more than a bank at every stage and serves as a model for its competitors.

OUR MISSION

To be a bank that understands customer’s needs and expectations, thereby offering them the best solutions and value recommendations from the most appropriate channel; a bank that brings to every segment of society a wide range of products and services in the fastest, most effective way through its extensive network of branches and alternative distribution channels; a bank that operates with profitability and productivity at global standards by recognizing its ethical values and social responsibility; a bank that holds customer satisfaction to be more important than anything else.

OUR STRATEGIES:

To be a "Morale Bank" that derives satisfaction and happiness from working with its customers,

To provide universal service at the same high level of quality everywhere in the world,

To ensure the optimization of sectoral distribution in the portfolio of the corporate customer,

To proactively manage credit quality through more effective credit processes,

To ensure effective business and expenditure management.

To obtain a rapid increase in the share of foreign trade transactions sector,

To provide global level value to customers,

To more effectively integrate with the international financial structure,