Paid Content Distribution

… to go viral organically. At last week’s Contently Summit in New York City, Cohen—who was joined on the “Building Your Content Studio” panel by Luke Sherwin, Casper’s co-founder and chief creative officer, and Josh Golden, Xerox’s vice president of global digital marketing and communications—explained that it’s not effective for brands to create…

… Content Distribution, Executive's Corner, Native Advertising, Paid Media, Social Promotion Over the last 12 months I’ve been fortunate enough to be able to experiment with multiple native social channels and have got to pick the brains of many innovative people that work in and around this space. This experience has exposed me to new cutting…

… at Outbrain, a leading paid content distribution platform. “In general, as the year progresses we often see CPCs increasing,” says Hochman. (Full disclosure: Outbrain is a Contently partner.) For example, Hochman notes that healthcare companies overload their content in Q4 because of flu season, and retail companies up their distribution to drive…

… guides, you’ll learn the best Twitter campaigns for your marketing needs, how to grow an audience through Outbrain, hyper-targeting with sponsored Facebook posts, and boosting your thought leadership on LinkedIn. Now, we present a tl;dr version of the four guides in one neat package to help you answer questions like: Which platform is best for B2B…

… evenly. While testing out new content on Facebook, it can be smart to create several sponsored posts with really small amounts of spend and see which ones resonate best with your audiences. That’s the secret sauce of PetFlow, whose blog has expanded to reach 50 million readers less than one year. As The Content Strategist’s Natalie Burg…

… for publishers looking for an efficient way to drive readers to their sites. And how do you do that? By generating lots of headlines. Outbrain places recommended links of your stories next to and below articles on premier news sites like Hearst and Condé Nast publications, and with the right combination of compelling headlines and clever packaging…

… Chase, Content Strategist 7. The term “snackable content” will mercifully be put out of its misery. —Sam Slaughter, VP of Content 8. “Distribution” and “audience growth” will be the biggest content marketing buzzwords of 2015. Now that brands are creating content, it’s time for them to start creating long-term relationships with people. —Joe…