The integration means users will be able to add their Instagram accounts to their dating profiles and add Instagram followers to their “Secret Crush” lists.

If you’re wondering how this stacks up against other dating apps, the Secret Crush feature seems particularly interesting: While you won’t see your Facebook friends among your regular dating matches, you can list them as a crush that will only be revealed if the feeling is mutual.

That means developers will be able to take this library and build their own tools that can work with aggregate data, without revealing personally identifiable information either inside or outside their companies.

Flipkart’s major bet on Hindi — a language spoken by more than 500 million people in India — illustrates a growing push from local and international companies as they adapt their services and business models to go beyond India’s urban areas. (Extra Crunch membership required.)