Autoresponders 2.0 from GetResponse

Email marketing provider GetResponse has released several enhancements to its Autoresponders feature.

The new product, aptly named AutoResponders 2.0, actually replaces GetResponse's previous “Follow-Ups” feature. The new feature includes two categories (different types of autoresponders) – time-based autoresponders (also known as drip campaigns) and event-based autoreponders.

GetResponse’s time-based autoresponders enable marketers to create unlimited messages per cycle, schedule delivery of multiple messages on single days, schedule messages for immediate delivery or with a delay, specify the number of hours to delay, specify the day of the week and more.

The event-based autoresponders mimic the logic of one-to-one email correspondence as they can be triggered in response to user behavior. Some of those behaviors include clicking a link, opening an email, changing a custom field, completion of a goal, even birthday messages.