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21 Nov 2016

Consumer confidence in Saint John continues to trend upwards

Consumer confidence in Saint John continues to rise following a notable drop nine months ago

Satisfaction with the performance of Council under Mayor Don Darling’s leadership has stabilized, after a slight decrease post-election

HALIFAX, NS November 21, 2016: Consumer confidence among Saint John residents continues to improve this quarter, according to the most recent Urban Report survey conducted by Corporate Research Associates Inc. (CRA). Specifically, Saint John consumer confidence rests at 102.3, an increase from 99.5 three months ago and 81.3 in the first quarter of 2016.

Meanwhile, satisfaction with the performance of Saint John Council is on par with three months ago, after a decline the previous quarter. Specifically, six in ten (62%, as compared with 58% three months ago) Saint John residents are satisfied with the performance of Council under Mayor Don Darling’s leadership.

These results are part of the CRA Urban Report, an independent telephone survey of adult residents and consists of 401 Halifax CMA, 404 Saint John CMA, 400 Moncton CMA, and 400 Fredericton CA residents, conducted from October 20 to November 12, 2016, with overall results for each accurate to within ±4.9 percentage points, 95 out of 100 times. The survey results for government satisfaction are based on 401 Halifax CMA residents (±4.9 percentage points, 95% confidence level), 213 City of Saint John residents (±6.7 percentage points), 186 City of Moncton residents (±7.2 percentage points), and 274 City of Fredericton residents (±5.9 percentage points).

Corporate Research Associates (CRA), www.cra.ca, is one of Canada’s leading public opinion and market research companies. Founded in 1978, CRA is dedicated to providing clients with state-of-the-art research and strategic consulting services. CRA is a Certified Gold Seal Member of the Marketing Research and Intelligence Association (MRIA), which sets stringent standards as a condition of membership, and enforces those standards through independent audits. Follow us on Twitter @CRAInsight.