Key Point: Tired of using your own eyes to search for the pins you want to collect? Check out Lens, a mobile app that leverages machine vision to locate objects similar to what Lens sees.

For instance, have you been aching to find out more about bananas? Load up the Lens app and point your mobile device lens towards a banana. Pinterest says you’ll get more “context” and you can “let your eyes do the searching.”

How helpful would that be? You’ll have to try Lens and see. The app is available on both iOS and Android. Here’s an overview by Casey Newton: Lens… Shazam.

Key Point: Responding to questions about using GIFs in ads, Facebook Business says using GIFs is not only possible, it’s a good idea.

GIFs will “play and loop in the same way as videos,” and the file size requirements are the same. Find out how to upload GIFs to Facebook, how to boost a post that will contain a GIF, where to find GIFs, and advice on best practices here: Using GIFs in Facebook Ads.

Key Point: Many people have Google Analytics accounts, but few get anywhere near maximum utility from the tool. It’s the same for Google Search Console. Many don’t use it at all.

Valerie DeCarlo, writing for SEO Web Consulting says Google Search Console is “the main source of communication between website owners and Google,” and the (free) tool offers benefits you don’t want to miss out on.

From help with structured data markup, to search traffic optimization and security – everyone who manages a website should check in with Google Search Console on a regular basis. It’s like “eating an apple a day.”

Key Point: Accelerated Mobile Pages (AMP) are loved by many, but hated by some. One complaint concerns the difficulty of getting to the publisher’s site from an AMP post. That’s been good for Google, but not so good for those losing out on attribution.

In response to the furor, Google installed an anchor button in the AMP header. Clicking it will reveal the publisher’s URL. That move, of course, doesn’t completely quiet the commotion, but it’s a step towards a solution.

Key Point: Key Point: Search Engine Watch says last year’s changes may be a helpful indicator of what’s to come in 2017. To that end, SEW rolled out an E2M infographic of updates to the search algorithm in 2016.

The journey began with a core algorithm update on January 8, rolled past Mobile-Friendly 2 on May 12, gave us the Universal Results Shakeup on September 13, and brought the Penguin back on September 23. Along the way, several other suspicious findings drew attention.

Take a stroll down SEO memory lane and ponder what’s coming. Will user intent drive the engine? You decide. Get started here:SEO 2016 Infographic.