MY BEST POSTS

Maybe this describes your small business, or a client’s small business: 1.) You know you need to create great, unique content so you can target relevant local keywords and attract new search traffic. 2.) You offer the same (or very similar) products/services in multiple cities. 3.) You’re struggling with how to combine #1 and #2 […]

With the publishing of yesterday’s article, the five-part series on small business blog SEO is complete. In the series, I spoke about the importance of internal linking — providing links on your blog to other content on your blog. I also talked about making it easy for others to link to your content. So, assuming […]

It’s okay to not have a blog. But the benefits of having a blog — a good one — are so dramatic that I can’t imagine why any small business owner would prioritize other social efforts above it. Here are four reasons that small businesses should be blogging. Blogs Show Your Human Side You know […]

Someone posted this question on Yahoo Answers last week: This will go over like a lead balloon, but here’s my reply: There are no new SEO tactics. At least none that are likely to have staying power. Why? Because so much SEO over the past couple years has been a race to the bottom, a […]

I recently downloaded the new Google+ Local app, and this was the first screen I saw when I launched it: This should tell you one thing loud and clear: Google is well aware of the risk that it’s taking with its new approach to reviews. By getting rid of the traditional five-star scale and implementing […]

Confession: In almost four years of working with one of my clients, we’ve only done six hours of traditional link building.* Total. That was spread across April and May of 2010. Haven’t done any since then, and don’t plan to ever again. Why? Because it didn’t produce a high enough ROI (return on investment) to […]