About

Laura Luck here – lover of the alphabet and pursuer of great user experiences!

I’m so glad you’re here, probably on your phone and using your thumb and the internet to find someone like me.

I help tech companies sound more human: through their tone of voice, video scripting, sharp website words and in-app microcopy (that’s the helpful, teeny-tiny tidbits of copy in your app).

Basically, my job is to write the words in every nook and cranny that your users see online.

Because you know your business back-to-front and you’re pretty much a genius when it comes to ‘techy-things’… but you’re struggling to get the information out of your head and onto the screen in a way that your users will understand.

So let’s create an online presence that speaks directly to your people; helping them navigate your site or app and getting them to come back again and again.

I’ve been in marketing and communications for almost a decade, and I’ve got a journalism and PR degree too. I’ve worked as a copywriter and UX writer in-house, agency side with massive international brands and as an independent contractor. I’ve seen some things, pal.

I’m used to working closely with designers, developers, UX teams, data scientists and business analysts… so the whole project management thing is high on my priorities (but I’m not stepping anywhere near Jira again for a long, long time, OK?).

To put it simply: typing letters into a keyboard in a semi-legible sequence isn’t enough.

I’m someone who knows your customers and who can give them the message they need to see in the right place, at the right time.

I just really want to dig into your brand voice like I’m digging into this donut 😉