Best Non-Dues Revenue Ideas (Wrap-up Post)

We’ve shared non-dues revenue ideas before on this blog and some here too. But periodically, it’s good to ask the chamber pros again. Ideas are percolating and community needs change. Some of these ideas might surprise you:

Best Non-Dues Revenue Ideas for Chambers

Digital Billboard

Wendy Eaton-Rackovan shared, “We purchased a slot on a digital billboard and divided that slot into 30 increments and sell to Chamber members for $100 per ad slot. We pay the billboard company $2,000, but sell 30 spaces at $100 each so we make $1,000.

We’ve purchased two spaces (@$4,000) per month and we’re sold out for the year. Our smaller businesses love that they can get advertising on a billboard for such an affordable price.”

Neighborhood Sales

Many chambers host some version of a neighborhood sale. For some, that looks like a sidewalk sale on Main Street for others a garage sale that they sell booth space for.

If your area is spread out and not conducive to a single sale location, you could run a virtual sidewalk sale instead.

Events

There are many options when it comes to hosting chamber events that bring in non-dues revenue. These include:

business expo or trade shows

health and wellness fairs

taste of events

restaurant weeks

casino night

gala evening

awards banquet

golf tournament

skeet shooting

trivia night

dancing with the chamber stars

cook-offs

T-shirt Sales

T-shirt sales have been extremely successful for the Atmore Area Chamber of Commerce. It not only can be great revenue, but a good branding opportunity as well. Emily Harp at the chamber explained, “We got a co-sponsor (title sponsor) then posted and talked about it for about 2 weeks.

We got local companies to agree to allow their employees (if they purchased the shirt from us) to wear it on a designated day. We chose 2/14 because it was a ‘show your shirt day – finding love in all the local places’ kinda angle.

The companies collected the orders and submitted them to us. 2 days before we went to the businesses and delivered the shirts. (Some companies collected the money and wrote us a check, some collected then just gave us the collection, and some we had to have the employees contact us to pay over the phone. Important to note the community could purchase too.

Then that day of the event any companies with more than 5 employees wearing the shirt were visited and pictures taken of those employees in front of their logo. Community members and smaller groups were encouraged to send us or tag us in their pictures. That night I took all those pictures and made a video we shared.

This was an amazing hit! It promoted the chamber, the businesses, and the community while giving the employees what they would like, a casual Friday.

Some of these businesses are still allowing their employees to wear their shirts AND it’s been fun to watch out shirts go all over the country! So far we have seen our small town in Alabama represented in both California and New York!”

What non-dues revenue ideas have worked for your chamber? Share your successes here and learn some other ideas too.

Archives

Archives

Our Authors

Frank Kenny is a successful entrepreneur, chamber member, chamber board member, chamber board of directors chair, and chamber President/CEO. He now coaches chamber professionals, consults with chambers, trains staff and members, and speaks professionally. He helps Chambers and Chamber Professionals reach their goals. See full bio.Christina R. Green teaches chambers, associations and small businesses how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular guest blogger on this site and Event Managers Blog. Christina is just your average bookish writer on a quest to bring great storytelling to organizations everywhere.Visit her site or connect with her on Twitter @christinagsmith.