Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Mobile Phones in Israel

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Executive Summary

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PROSPECTS

Offer of smartphones widens as the market continues to open up

Smartphones is continuously moving towards an open market. Fewer consumers are making purchases through mobile service providers, as open market retailers offer a greater variety of smartphones and often more competitive prices.

Lower prices increase local purchases of smartphones

In 2017, the Israeli government removed the sales tax on mobile phones, resulting in a sharp drop in prices. Prior to this reform, smartphone prices were significantly higher locally; therefore, many consumers would purchase these devices at a lower price when travelling overseas.

Move to larger screens as consumers use smartphones for more purposes

COMPETITIVE LANDSCAPE

Success of latest Samsung series is less certain

Suny Telecom (1994) remains the clear leader in mobile phones in 2019. The Samsung brand offers a wide variety of products and prices via mobile service providers and the open market to cater to the needs of most consumers.

More open market creates space for new brand and retail developments

Smartphones continues to open up to new brands. Earlier, the category was highly consolidated, with consumers mainly purchasing smartphones through mobile service providers.

The second-ranked company, iDigital Store, offers iPhone, which is widely perceived to be a high-quality brand. However, many consumers cannot afford to purchase an iPhone because of its high prices, even in comparison to other high-end brands.

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