Consumer Awareness Campaigns

Creativity and relationship building has always been the cornerstone of public relations; however, many times PR professionals don’t put data in the driver’s seat to ensure a successful campaign journey. Creating an effective campaign requires professional communicators to leave their hunches and guesswork at the...

Make some noise, move the needle, elevate the issue, drive engagement or change behavior. These phrases could all be outcomes to show a campaign’s effectiveness, but without a proper plan to measure these outcomes, they’re just “PR speak” with no provability. When building your campaign, ask...

While making an authentic connection with your audience is the desired outcome for most campaigns, all too often companies fall into the temptation of using an A-list celebrity, popular timing hook or trendy event. At the end of the day, this type of approach does...

This article was originally published in the Chicago Tribune. To view the original post, click here.[vc_column_text]
Kane County Accepting the Challenge to Give Everyone a Voice. (Posted by Dr. Garth Graham, Community Contributor)
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As a physician, I prescribe a well-balanced diet and regular exercise to my patients to prevent...

In a campaign really help create positive changes in health habits? When we came across this keynote addressing behavior change strategies, it was great to see that we’ve been reading from the same book on driving healthy change when it comes to developing our client...

Consumers are asked to support many cause marketing campaigns from large and small brands alike on a daily basis. With the number of companies aligning business with cause increasing, there’s a lot of noise to overcome when vying for attention and engaging audiences in your...

A recent report shows that, corporate responsibility has the potential to increase market value up to 4-6 percent, increase revenue by up to 20 percent and reduce the company’s staff turnover rate by up to 50 percent1.
Most corporations are aware of the positive impacts of...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]This article was originally published in Ebony Magazine. To view the original post, click here.
[Op-Ed] The statistics surrounding violence in this country mean a different approach should be taken to solving the problem
BY DR. GARTH GRAHAM, SEPTEMBER 22,...