Jain Housing Digital Marketing Case Study

About Jain Housing

JAIN HOUSING & CONSTRUCTION LTD entered the escalated market of real estate in the year 1987. Heir to an enviable legacy of momentous success and continuous progress, the company holds a predominant position of leadership in South India’s highly competitive construction industry. Jani Housing has been involved in some of the most eminent residential developments in the cities of Chennai, Bangalore, Hyderabad, Cochin, Coimbatore and Tirupur, over the last 30 years.

Marketing Objective

The primary digital marketing objective for the company was to generate traffic to the site, bring potential leads & spread awareness about Jain Housing.

Challenge

2 Years back when Yung Media was chosen as their Digital marketing partner, the biggest challenge was to bring Jainhousing.com up on top positions from nowhere in Google search, bring conversions through multi-channel marketing within a defined budget in a competitive domain of real estate and to bring real quality traffic that can convert into site visit and sale.

Insights

The first action plan was to do an in depth analysis of the site’s current performance & drawbacks, defining the user persona & targets, analysis of the competitors landscape & devising the marketing approach. Site was low on traffic, and hence conversions were very low.