Quarterly Beverage Tracker - Third Quarter 2016 Latvia

Quarterly Beverage Tracker - Third Quarter 2016 Latvia

SummaryLatvians continue to live healthy lifestyles and look for healthy products. Hence, less sugary drinks and functional drinks were on the rise, while sugary soft drinks are declining in consumption volume. This trend is further boosted by the recent ban on the sales of sugary drinks at educational institutions. Sports drinks and enhanced water, both still new and small categories, are rapidly growing at the moment. The dairy industry started to finally recover. All commercial beverage market largely stagnated, having increased in consumption volume by less than a percent, compared to the same time period in 2015.

Key Findings- Latvia finally started moving towards banning the sale of beer and other alcoholic beverages in large PETs (above 50cl).

- Despite the shrinking market size, local consumption of beverages has slightly risen.

- Juice is one of the three categories, together with nectars and packaged water, where PL products account for a significant market share.

- The price of still drinks has increased over the year, resulting in a lower demand for the drinks.