New vs. Returning Customers

MonkeyData

June 12, 2017 13:14

Updated

Dashboard: Store Insight

Metrics description: Development and portion of number of customers divided into new and returning. New customers are the ones who purchased something in your online store for the first time. Customer designated as returning made at least one purchase in the past. Customers are identified by email.

Metrics source: Online store

Downloads frequency: Every hour

Practical use: The contribution of new and returning customers shows the trend of loyalty. A very low proportion of returning customers indicates that most of customers do not need to make another purchase from your online store after their first purchase.