Cars themselves are gender neutral, but the culture that customizes them, maintains them, and…
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My daughter is 6. To encourage her to be into cars and motorsports I have done the following:

- When she was very young (1-3) and would wake up early, I would take her out of crib and we would watch F1 together. Result: she can distinguish Michael Schumacher's car over Nico's and roots Michael on.

- Bought her a "cozy coupe" and a hand me down pedal F1 car. Result: she can three point the race car better than my mom and races it against the neighbors in their electric cars.

- I have her "help" me when I work on our cars. I let her use an old jack to jack up her car and she hands me my tools. Result, she now has her own tool kit and "helps" as much as possibe.

- When she is in my car I will purposely take turns harder and accelerate harder (without any risk of real danger to us) to get her to laugh and yell. Result: she encourages/yells at me to go faster. I now have to tell her daddy could get a ticket so I am curbing that one a bit.

Overall I am following in my Dad's foot steps. As a 6yo boy my dad would let me sit on his lap and steer his Alfa Giulia Super into the garage from our driveway, I would help him wash/clean/tune up said car and in general watched motorsports with him. Later on I developed my love of Road and Track magazine because he subscribed. I eventually ended up subscribing to R&T, C&D, Automobile, and AutoWeek as well as grabbing the occassional UK Car magazine.

The short of it is, expose them to it at a young age, make it a positive experience and don't show a gender bias.

I am hoping to eventually get my daughter into Karting but my wife is the stumbling block to this....