Reddit seems to have things on track. In 2010 they grew by 230% according to Mashable. Here's a short video from Alexis Sohanian of Reddit. He shares some great advice how they used their platform to make a major "splash" in social media. Enjoy!

Sometimes we try to over complicate things, and act all too serious in our social media marketing instead of allowing the community to drive the direction and take ownership. Reddit gave this a try & it seems to be working very well for them.