Style Blogging from Buffalo

Suitsupply’s NSFW Spring/Summer Collection

This never-ending Winter has clearly taken it’s toll on all of us, leaving many to wonder if there is any light at the end of the tunnel. Suitsupply is looking to provide that light with a highly controversial and very NSFW campaign for their Spring/Summer Collection.

“After so many months of rain, cold and snow you may have forgotten what summer even looks like,” says founder and CEO Fokke de Jong. ”Our vibrant new campaign should serve as a welcome reminder of the warmer days ahead. Plus,” he adds, “the way we shot it ought to put a smile on your face.”

The homepage prompts you to view either a censored or uncensored version of the campaign. Upon selecting the obvious choice, the collection, which is comprised of brightly colored, impeccably tailored suits and warm weather essentials, is showcased while being surrounded by beautiful topless women all frolicking about having (what appears to be) the most fun ever. The looks on the men’s faces says it all. This is what Summer is all about and what every beer commercial promises in their ads but in a slightly more subtle way. Of course, while such topless ads are common in places like Europe, let’s remember we’re a country founded by prudes and “eek, boobs!”

To me it seems this is a bit of shock-for-shock’s sake style of ad campaign, but I admit, in a way it’s kind of brilliant because it will certainly have people talking. Thoughts?

Lifestyle blogging from Buffalo where I live with my beautiful wife, our adorable french bulldog, a son who has a penchant for wearing capes and a beautiful baby girl who is practicing to be a debutante.