Twitter Chats & Content Marketing: A #CMWorld Chat with Monina Wagner

The #CMWorld Twitter chat began as an experiment – a way to generate interest in our in-person event, Content Marketing World. Two years later, it has since become a weekly check-in for industry friends. The hour-long chat provides marketers with a break (albeit a productive one) from content creation.

This week, Content Marketing Institute Community Manager Monina Wagner joined us to share her expertise on Twitter chats. If you are looking to start a Twitter chat or want to improve your experience as a guest, read on.

A few takeaways from the chat are below. Visit this chat’s Storify to see more tweets on this topic.

Use chats to achieve multiple goals

We all lead busy lives with filled calendars. So we must consider why we would want to devote time and energy into a Twitter chat. If you are fully invested, chats can help you reach several goals.

A3: Feedback from a chat can help someone tailor their content or targeting. It’s a peek at what other pros are doing right now. #CMWorldhttps://t.co/tqmtZ6RjIw