After Milano’s concept projected by Crea International, inaugurated in Rome the second Flagship Store of Wind

The "Empathicspherical" Open Flagship store opens its doors in Rome with its orange, blue, white and gray areas as distinguished areas of a new planet or better to say of a new Biosphere, meant as a habitat capable of generating a new life of telecommunication.

A reinterpretation of technology to facilitate the relationships between human beings, in a nowadays more and more globalized and under pressure world.

As a result the indissoluble binomial of Biosphere and Empathy inspired the Physical-Brand-Design company who conceived an innovative design project as a bio spherical, harmoniously technological environment which fruit of a design sensitive to the balance of different chromatic and morphological elements becomes a perfect habitat for a new empathic community.

Not only a telecommunication shop, but even a place destined to become a meeting place and landmark for telecom world and people.

CheBanca! Under the spotlight in Rome for the full-service-design category for the retail design company

The Compasso d'Oro ADI is the oldest but also the most authoritative design’s award, born from a Gio Ponti’s idea, aimed to give value to Italian design products.

Adi foundation (industrial design association) selects the most important projects, in different design fields, and gives the price to the best.

This year, the interior design company Crea International will take part into with its innovative project CheBanca! within the full-service-design section.

On 30th of May the event “Uniqueness of Italy - made in Italy and national identity - 1961/2011 Fifty years of Italian know through the Compasso d' Oro ADI award” will be inaugurated in Rome and will last until 25 of September.

A unique opportunity for Crea International to partecipate to a remarkable event in design’s world with its innovative retail banking design of CheBanca!.

The project is really enclosed in service design category, showing its essential, innovative, technological but friendly layout. A design innovation which takes the retail banking branch from an impersonal financial sphere to a different level able to stimulate interaction among customers, even thanks to its innovative design.

The Italian-retail-design company waits anxiously the day of the award ceremony on 12 of July, which will decree the winner.

Crea vision

Crea International is a multi-disciplinary design company, a thinking lab that executes ‘sense making’ projects for branded architectural spaces, and whose visual and styling work is supported by comprehensive strategic planning and research.

Working through the unique method of ‘physical brand design’, our strength lies in integrating our extensive knowledge and experience in the delivery of strategically relevant and commercially successful brand experiences for our clients, by bringing the spirit and philosophy of the brand ‘to life’ within the space, expressing its true soul.

Our most prominent area of work is the retail sector, with particular strength in the banking & financial services sector and the telecommunications sector. However, we work across an array of sectors including land & air transport, fashion & beauty, entertainment (hotels, restaurants, commercial centers), workplace (office, corporate facades, reception) and fast branding (event space, brand experience, exhibition, temporary shops).

Founded in 2002 Crea International, headquartered in Milan, is continually advancing on the international market with representative offices in Rome, Lebanon and Saudi Arabia.Founders and stakeholders of Crea are Alberto Pasquini (Chairman) and Massimo Fabbro (Managing Partner).