Syllabus Exchange

The Syllabus Exchange, in partnership with the Broadcast Education Association, gives educators a way to enhance their curriculum by sharing ideas and teaching materials. Our goal is to provide a database of course syllabi, assignments, exercises and other teaching materials that can be shared. Our focus is in the area of journalism, electronic media and communication studies. We welcome not only editorial-sequence syllabi but also those from related fields, such as advertising and public relations. We also welcome high school and other teachers.

While we review each upload for appropriate content, we don't edit or warrant the material.

Here's how it works. When you share a syllabus, assignment or other teaching material, you'll receive 100 Poynter NewsU Training Points. To download a training resource, you will need 50 points [for each resource]. To get everyone started, we are giving every registered user at Poynter's NewsU 100 points. That means you can download two resources before you start sharing.

Level

This course surveys the various styles of writing that public relations practitioners should know for entry-level positions. Students begin by selling themselves via a personal website that they create using a free content manager such as freewebs.com and writing their own professional bio. Students return to their websites throughout the semester to upload the best of their completed coursework for prospective internships.

This course is an in-depth exploration of how the media of mass communication both reflect and influence our culture. The relationship between our environment, our social interaction and various communication channels will be examined. Students will be challenged with the task of using communication forms to transform popular culture rather than being uncritically transformed by it.

Learning to evaluate Media Consumption and developing Critical Thought in students

Using this curriculum, students will develop an understanding of a variety of media
texts. They will learn to identify media forms as well as conventions and techniques
used to create meaning in different media forms. students will have opportunity to
reflect on and identify their strengths as consumers and creators of media.

Students will learn the principles of photo composition and caption writing, then use their new skills to make photo slide shows in Powerpoint. They will need a point-and-shoot digital camera and computers with photo editing software and Powerpoint. Audio recording equipment, such as their laptops or Garage Band/Audacity, will enable them to go even further in this project.

Social media is best understood as emerging online media that share most or all of the following characteristics: participation, openness, conversation, community, and connectedness. With these new media, the consumers are often also the producers who engaged in viral customized production and consumption. We have moved from one-to-many communication to many-to-many one. Social media can be powerful when people create content and share it as well as their opinions or experiences online.

The Internet has become a game-changer for journalists and the profession of journalism. Its influence has profoundly changed the role of journalists and changed the job of newsgathering and dissemination. It has also changed the relationship between news organizations and their readership. But amid turmoil, opportunities always arise. This class will examine how to harness emerging trends that impact the craft of journalism.

The main aim of the course is to equip students with knowledge and understanding of the key concepts of the European policy and regulation in the media field, as well as with the basic European media standards to be incorporated in the national media legislation. Also, the course aims to develop the students’ skills for applying the knowledge and understanding of those concepts in reading and interpreting the provisions of the domestic legislation and for identifying and analyzing its implementation in practice.

This is a combined course that unfortunately gives short shrift to ethics in the last three weeks of the semester. The syllabus uploaded here includes an assignment description for a group research/presentation and the peer evaluation form that the students use on each other and themselves that I look at before finalizing their individual grades on the group project. In the interest of saving the students money, I've stopped ordering a book for ethics; I use lecture and web resources that I have vetted.

This is a syllabus for a combined radio/TV reporting course, including some assignment descriptions. I didn't use a textbook, just various handouts and websites that I vetted. During the year we kept convergence in mind, as well as issues surrounding so-called "iReports" and micro-blogging such as Twitter.