The C* Word

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Should Brands Advertise During The Coronavirus Crisis?

AlisonCharles•April 15, 2020

One of the questions we’ve been getting asked since the beginning of the coronavirus pandemic is, “Is it appropriate for a brand to be advertising now?” Alison Kimble Charles, CLEVER’s senior director of product marketing, has an answer for that! Alison has spent nearly a decade working with influencers and brands like Dove, Capital One and Chobani. She recently sat down with the host of Perlu’s “Influencer Marketing Reimagined” podcast where she shared how brands can effectively connect with consumers during times like this.

Marketers have faced global challenges before, but, perhaps, none quite as complex as what we’re experiencing now. That said, Alison’s influencer marketing expertise, her belief in influencers’ inherent worth, and her passion for helping brands live out their values gives her unparalleled insight into how brands should–and should not–navigate these advertising waters. Says Alison, “This is a moment that will make or break brands. Remaining quiet may not protect a brand against long-term economic consequences. This situation may last for quite some time, so now is the time for brands to work with a trusted partner to figure out–or use–their voice.”

Click this link and listen to Alison’s take on the do’s and don’ts of influencer marketing during a global crisis.