Roman jeweler Bulgari has opened its first Boston boutique at 14 Newbury St. The walls are lined with celebrity photos — the brand has famously showcased Elizabeth Taylor’s personal collection, for instance, since it was one of her favorite places to shop with Richard Burton. A staircase leads to a private VIP area encased in bronze lattice-work screens. No, this is not an indie boutique.

Until now, Bulgari sold its jewelry in Boston through Saks Fifth Avenue.

“Boston has always been on our radar, and the luxury market in Boston has been quite dynamic in the last couple of years,” says Daniel Paltridge, president of Bulgari North America. “We knew that when the opportunity came, it would be one of the few cities we’d like to go to that we didn’t already have a [presence] in, where we could do business and have a good client base. On Newbury Street and at Copley Place, there’s now a very good collection of international luxury brands, either new or newly renovated.”

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At this 2,864-square-foot location, you’ll find the signature Serpenti collection, such as an 18-karat white gold and diamond necklace ($86,000) — “an emblem of the house of Bulgari, sensual and dangerous,” says Paltridge. There are coiled necklaces and bracelets with scales made of pave diamonds or eyes made of rubies.

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Another centerpiece is the Diva’s Dream collection, which includes items such as an 18-karat pink gold, amethyst, and diamond necklace ($82,000) and rings made with petals of sapphires, diamonds, and emeralds, resembling a bouquet.

“We’re bringing our core collections to Boston, the ones people have obsessed over for decades,” Paltridge says. And perhaps saved for, too.