Author - liztomey

I teach several different ways to get traffic. Having just ONE traffic method is dangerous. If something happens to that source you have ZERO traffic.

I use 3-5 different traffic tactics in my online businesses. Depending on the business and what I'm selling in it depends on what I use, but I always use 3-5 different traffic tactics. I call this “traffic stacking“…

Basically is what I do when I'm getting started with an online business I'll pick ONE traffic tactic to start with. Get it working for me, and manage it.

Then I'll add another one. Get it working for me, and manage it.

I keep repeating this until I have enough traffic to meet my income-goals.

Like I said, I call this traffic stacking and today I want to show you my Traffic Stacking Method.

It's a short video and you'll learn something very quickly that you can start doing right now to apply this in your online business.

Over the last few weeks I've watched 3 different marketers post on Facebook that they have had their YouTube Channel shut down.

These are marketers I know, and have seen MANY of their videos. I truly don't see where they are violating YouTubes community guidelines, but guess what? YouTube makes the rules and they can make them up as they go. Once your account has been shutdown it's almost impossible to get it reinstated.

Break any of those rules and you'll find your account shutdown! Or follow the rules and you can find yourself shut down… 🙁

So here's my advice…

1. You need to treat all platforms (YouTube, Facebook, Instagram, and the rest) you use a “fishing net“. Meaning they are specifically for you to use to bring in traffic to your site. Of course you want to create good content, that makes them come to your site, but keep your BEST stuff on YOUR site.

2. All of your content should point people to a lead capture page of some sort. Each piece of content needs to have a call to action in it to get people from the platforms you're using onto your email list.

I hear people saying “email is dead“. Well I haven't stopped making money and I rely on email marketing 100%!

3. Back up your content! Don't just upload/post content and not have hard copies of it on YOUR computer. That way if your accounts ever DO get shutdown or the platform disappears then you still have your content. You can simply move to a new platform and start posting your content.

Hot Tip: You can create a spreadsheet, list all your content, why you posted it, and link to the actual file in your spreadsheet. This is also a great way to repurpose content.

I want your biggest takeaways from all of this to be this…

1. Follow the rules!

2. Make sure your content is bringing people to YOUR site.

3. Keep your content organized and backed up!

Hopefully things will calm down with YouTube. There are so many people using it, and it's a great platform. They are just in a “crack down mode” right now, so be careful!

I see a lot of people having issues with how to add videos to their websites. Of course you can upload them to YouTube and just copy and past the code on your site, but if you don't want them listed on YouTube and have YouTube's branding on your video it can be quite a task.

So I created this video to show you exactly how to do it and the cheap tool I use to make it all look great! Watch the short tutorial below and be sure to leave your comments, feedback, and/or questions in the comments section below…

Okay so I decided to do something pretty cool after having so many people ask me where all of my sites and offers were. I had a graphic created that shows you EVERYTHING from a simple map. You can see that below and/or click here for the clickable map in PDF format that you can download. Hopefully this will help you in finding exactly what you need from me. 🙂

If you're not using social media traffic you're missing out on a MASSIVE stream of traffic.

With social media you have two options…

1. Do things to suck the free-traffic from it.

2. Use their paid advertsing platforms to get the traffic from it.

I've just started my journey on the paid advertising platforms so I've been totally focusing on the free-traffic tactics. And that's perfectly ok.

The paid advertising is for when you have a “complete offer” that you KNOW turns people into buyers and you want to put a ton of traffic to it. That's my opinion on it anyway. I don't like loosing money, so I don't mess with paid traffic unless I know I have something that WILL make-me money.

Now before you get started with social media traffic don't jump on every social media platform out there.

Pick 2-3 of the BIG ones and use them. Use them for 30 days and do all you're supposed to do. Keep the ones that bring you traffic and dump the rest.

I use Facebook, YouTube (I actually got a high ticket customer the other day thanks to YouTube), and I'm now trying out Instagram and LinkedIn.

I have mastered getting traffic from Facebook, and it works REALLY well for ME.

I have mastered getting traffic from YouTube, and it works REALLY well for ME.

Now I'm trying the other two I just mentioned. This is what YOU need to do. Try them, see what works, and KEEP what works.

Don't know how to get started?

Then I have something for you that's really going to help you!

Kevin Fahey just came out with Volume 3 of his IM Checklists. This one is all about using social media.

These are 30 checklists that Kevin personally uses in his 7 figure online business.

Each checklist comes in PDF format for easy printing, online spreadsheets, excel files, mind maps and even trello so you can share online with your team.

If you find yourself struggling to get the results with social media, these checklists give you a PROVEN roadmap to success and will help you get more followers, high engagement, and in return more traffic, leads, and sales.

So before the term “content marketing” was being thrown around the Internet so much I was using it and not even knowing it was a “thing“. It just made since to me to create content, put it in front of people, and bring them to my site with a call to action.

And that's basically what content marketing is…

Create content that your niche wants to know about, make sure that somewhere in the content there is a call to action to come to your site, and put it in front of them…

Easy right?

Well… It IS, but there are some things you need to know…

1. You've got to create content that people actually want to read/consume. If no one wants to read your content then why create it? They're not going to read it and come to your site, so why waste your time? There are lots of ways to find out what the people in your niche want to know about.

SIDE NOTE: My good friend Arun Chandran has created a guide with 12 different resources you can use to find topics YOUR niche really wants to know about. It's called the Content Creation Formula and you can see it at http://www.IMWithLiz.com/ProductCreationFormula

2. Your content has to be really really really… Did I say really? GOOD! You cannot just throw something together throw it out into the Interwebs and think people are going to crawl over themselves to view it.

You've got to grab their attention with a good headline, a cool graphic, a cool video intro (depending on what kind of content you're creating), and then keep them consuming your content by keeping them engaged. If you're not good at this find a professional to do it for you!

3. Have a strategy! If you create killer content and then just throw it on you blog again… People are not going to come running just to see what you've got for them. Ypu've got to have a strategy!

Example: I have a squeeze page at http://imwithliz.com/sp/ultimate-list If I want to use content marketing to get traffic to that page I need to sit down create 5-10 topics my niche wants to read about, decide what kind of content I want to create (blog posts, articles, graphics, videos, etc) for each of those topics, put a call to action in each piece of content, and then decide how I will distribut my content. I could put it on my blog and tweet about it, share it to Facebook (I have a lot of friends in my niche), use Facebook ads, upload it to YouTube (if it's a video), upload it to graphics sites (if it's a graphic), and the list goes on and on.

So all of this should give you a better understanding of content marketing, and the example above is exactly how I use it in my business. I'll be talking more about creating killer content and how I distribute it in future posts, but for now you should have a better understanding of how it all works and what you need to do so that it actually works for you.

No crap content…

Have a call to action in ALL of your content…

Get it out there…

That's it!

If you have comments or questions please leave them below…

Liz

P.S. Creating content that people actually want to know about and will actually consume is your first step. I mentioned above a killer resource called the Content Creation Formula from my friend Arun. It's got 12 resources in it that you can use to find topics to create any kind of content around that you want. That's where you need to start so make sure you pick this guide up before moving forward! >>> IMWithLiz.com/ProductCreationFormula

Inside this guide he gives you 12 different ways to generate ideas for content that people actually want.

Just the very first one I was blown away by and had never heard of. I used it and got 6 different ideas for content I can create right now and use in my marketing.

If you're struggling to find content that people actually want to read so you can promote your business to those people then I highly recommend you grab Arun's guide, download it, and start using the resources he's telling you about.

I just did and now have enough content ideas to use to create all the content I need this week for the topic I'll be covering. 🙂 So easy!

Okay… That's it for now. This week as I said I'm going to be talking to you about how to use content to promote your stuff, so make sure you grab the Content Creation Formula Guide so you'll be able to have all your ideas for topics and can use what I'm going to be teaching you!

One subject we just don't talk enough about is email marketing. It's my BIGGEST money-maker in my business hands down, and something you should be studying and using DAILY!

First things first…

There is a difference between list building and email marketing.

List building is all about creating the perfect squeeze page with the perfect offer and sending traffic to it to BUILD YOUR LIST.

Email marketing is what you do once you have people on your list. You create emails that get them to do what you want. Usually that's creating a subject line that makes them open your email, and then creating the content of the email that gets them to click the link to whatever you're telling them about.

Of course there's other things you do with email marketing too. Creating emails that build your relationship with your people is a big thing too.

I create two types of emails…

Ones that get people to click on links and ones that just build my relationship so when I do send out an email where I want them to click the link they actually DO IT.

If you don't have a relationship with your subscriber they wont open your emails and they wont click your links which means you'll never make money from them.

Now this is like “big duh” stuff I'm telling you here, but it's important that you understand it so I'm putting it all in the simplest form I can here.

Understanding all of this are the REAL keys to email marketing, and it's where you'll really make some money.

Read this repeatedly… Print it out… But keep it in your head!

Now here's my biggest key to email marketing…

I steal!

Yep… I steal successful emails from others and use them to help me create successful emails of my own.

This is called creating a swipe file.

It's totally legit, so don't think I'm like really stealing. *lol* You just use the emails to help with creating your own. I'm not telling you to copy word for word.

Have an email in your inbox that got you to open it? Then make sure you keep that subject line.

Have an email in your inbox that made you like the sender more or make you trust them? Then make sure you keep that email.

Have an email in your inbox that made you click a link and maybe even buy through that link? Then make sure you keep that email.

Do this over time and you'll create a killer swipe file you can go back to each time you go to create an email.

One of the people I “steal” from to create my swipe files is Matt Bacak because the man creates the best emails I've ever seen hands down!

Right now he's giving you 4,203 of his successful emails he's written over the years. This is like a ready to go swipe file and I can't recommend it enough.

NOTE: I initially posted this on Facebook, but wanted to share it here because it holds some important information for you that will allow you to get everything done in a day you need to so you can run your business and make money! 🙂

Having a schedule is key to being productive for most people. I however cannot stand the thought of a schedule. I do what I do so I DON'T have to have a schedule. So I do schedule “spurts“. For a month or so I'll have a certain schedule. So right now this is what it looks like…

I wake up grab coffee and sit on my lanai for 1 hour to wake up. I use that time to catch up on Facebook posts.

Then I grab a shower and ride my bike or do some kind of exercise. I deal with a lot of nervous energy and this pulls me in and gets me focused to sit down and get some work done.

Once I do my some sort of exercise I take another quick shower (if I sweat I must shower… part of my OCD *lol*), and then grab my laptop and sit and pound out a few hours of some kind of work that will make me money. Maybe it's creating an email to send to my lists, or product creations/launching, etc.

About 30 minutes before sunset I grab my tablet and head to the beach to watch the sunset. While there I answer emails and messenger messages. Whatever I can't do on my tablet I continue on with when I get home on my laptop.

So my work day is split in half… First I work on stuff that directly makes me money and then I work on the rest of the stuff which is mainly talking back and forth with customers.

This is REALLYREALLYREALLY working for me right now because it gets me out of the house and away from my computer at least twice a day. Yes I go watch the sunset and work, but I'm getting out and away. In the past I have suffered from “burn out” because I would just work non-stop because I was never leaving the house. That's not healthy physically or mentally.

So why am I sharing this?

Because I want you guys to learn how to schedule your days. You've GOT to find a block of time to work on something that's making you money and that should be done first. Then you've GOT to find a block of time to work on the other “things” in your business.

For those of you that still have 9-5 jobs maybe you get up a couple of hours early and work on the “money side” of things. Then at night you work on that “things side” of things. *lol* You get what I'm saying…

Always work in “time blocks” though. I learned that from Eben Pagan YEARS ago and it's truly helped me get stuff done. 🙂

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About Author

liztomey

Liz Tomey is a crazy redhead with an entrepreneurial spirit that shines out in everything she does. Her teachings have helped many create online businesses that fund the extraordinary lives they love. Since 2004 Liz has created and successfully ran many different online businesses in several different niches and shares her passion for online business in hopes to change the lives of those who are searching for a life they truly want to live!