• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

The 2014 Special Olympics USA Games will take place at sporting venues throughout New Jersey, June 14-21. According to the Special Olympics Committee, based in Washington, DC, the 2014 Games will are expected to have a $50 million impact on New Jersey's economy and be the largest Special Olympics national games since they began in 2006. The Games are held every four years.

As part of its alliance, PSE&G will have multi-media marketing support, including Internet and social media; and become the presenting sponsor of the Games' Youth Leadership Initiative, which will challenge high school students to develop strategies to bring together students with and without intellectual disabilities.

PSE&G said it would also sponsor the Games' national Youth Leadership Summit, which will bring to New Jersey youth from throughout the country for a week of activities that teach them how to become advocates for each other.

The Special Olympics USA Games also will support with activation including Internet and dedicated social media sites including Twitter and Facebook.

"We're proud to help bring a world-class event like the 2014 Special Olympics USA Games to New Jersey," Ralph LaRossa, president and COO for PSE&G, said in a statement. "We have great respect for the impact that this organization has had in showcasing the incredible spirit and abilities of athletes with intellectual disabilities."

LaRossa stressed that the 2014 Special Olympics USA Games would bring an "influx of people and investment" to New Jersey, and "provide tens of thousands of the state's residents an opportunity to get involved in activities that bring people together."

According to the Special Olympics Committee, the 2014 Games will are expected to have a $50 million impact on New Jersey's economy.

More than 3,500 Special Olympics athletes from all 50 states and the District of Columbia will compete in 17 sports. An estimated 10,000 volunteers as well as 50,000 additional spectators will be in attendance, according to the organizing committee.

Venues include Princeton University, Rider University, the College of New Jersey, Mercer County Park and The Lawrenceville School. Among the events are basketball, bowling, cycling, golf, gymnastics, cycling, tennis and soccer.