Created for a Basketball Blog. Check it out at: https://www.thebankshot.ca

The logo is an example of “expressive text” in which the letters themselves demonstrate the meaning of the logo. The “arms” of the ‘K’ become the bouncing path of the basketball hitting the backboard and banking through the ‘O’ hoop.

Wheat Cliff Redevelopment Partnership

A logo that was designed for a public-private development partnership.

It was a challenge to find an original way to incorporate wheat as a symbol into this logo, while also creating a mark that looked new and fresh.

The final logo-mark features an abstract organization with the organic shape of the wheat transforming into a more rigid and unified form. Not only does this look as though the wheat is unfolding into a set of architectural plans, it also represents the important symbol of the city transitioning into solid built form.

The pattern and shapes lend themselves well to the creation of promotional patterns, icons, and other supplementary graphics.

Transforma

The logo was to look bold, professional and forward thinking. It was supposed to suggest a new vision and a separation from the traditional.

The final logo-mark utilized transformation in its creation. A traditional and rigid ‘T’ sits in the background, while a new and dynamic ‘T’ shears away / breaks from the mould and reaches upwards toward the future.

Sobering Security

A home security company who wanted to modernize their medieval-themed logo to better represent their modern / technology driven approach.

Their original logo had a knight’s helm as a prominent feature. This element was carried forward as a symbol of strong and noble defense, but infused with references to the modern defense technologies of sensors and connectivity. The visor of the helm is created using the waves of a sensor while the plume represents the strength of wireless interconnectivity.

Norwind Solutions

Though originally focusing on app and game design targeting a global market, Norwind Interactive expanded their scope of services to include IT and Computer Repair services for a local market. They found that their existing brand was being stretched too thin and representing too many things. They felt that it would be confusing for their customers if they same logo represented different services across both local and global markets.

They requested that a new sub-brand be created which would represent only the local IT and Computer Repair aspect of their business. This logo was to be unique, but visually connect with their main brand. Professional, dynamic, but welcoming, the new logo references the wind-blown lines of their original logo, but contains only a local section of them.

Spacebutt

Logo & Pin Designs for a local band album release.

“Spacebutt are the score to your ongoing sexistential crisis. They provide the cure to your jaded indie indifference with an unexpected blend of things you didn’t even realize you needed. Serious about not taking things too seriously, they will shove your expectations down your throat and offer you a glass of good times to wash it down. They provide a truly refreshing performance and sonic alternative at a point in time where ‘Alternative’ has lost all meaning.” – Manitoba Music