In line with its commitment to drive digital transactions in India, Idea Cellular, one of the largest telecom operators in the country, has announced an exciting Magic Cashback offer for its customers who recharge using various online and digital platforms.

On all Unlimited plan recharges of INR 398 and above, done through any online channel, Idea customers will get eight discount vouchers of INR 50 each. These discount vouchers can be redeemed by customers on subsequent recharges of INR 300 and above over a period of 1 year.Customers will also receive five shopping coupons worth INR 2700 which can be used at the partner stores or website on a range of brands. If the recharge is done through My Idea App or Idea Website, customers can also avail the wallet cashback offer up to INR 200.

The INR 398 recharge offers unlimited voice calls including Local, STD and National Roaming, 1 GB data per day, and 100 SMS daily, for a period of 70 days.

Commenting on this initiative,Sunil Tolani, Digital Head, Idea Cellular,said “’Magic’ as a concept was introduced by Idea a few years ago, for creating customer delight. We are now happy to extend it online as ‘Magic Cashback’, offering huge benefits worth INR 3300. The offer has been designed with incisive telecom and digital analytics to provide a wholesome and exciting proposition to our digital customers. We are maximizing customer gratification by complementing telecom offers with deals in other relevant categories.”

The new Magic Cashback offer is applicable for all Idea prepaid customers till 10th February 2018.