Welcome to episode #40! Our guest today is truly a Graphic Design legend. An icon of the industry. He’s had a 45-year stint at Herman Miller, and was in fact hired as their first ever Graphic Designer in 1970, working his way up to Creative Director and now still with them as an advisor. His work is part of the permanent collection at the Museum of Modern Art in New York and is also an AIGA Medalist.

This interview was recorded in person at Grand Rapids, West Michigan in December last year. Take note, there were a few photographs sent to me by today’s guest which complement a particular segment of the interview – it’s a rare Herman Miller artefact. So be sure to take a look at it on this episodes blog post at GiantThinkers.com.

Some of the topics we spoke about include:

The two types of internal politics

Advice for dealing with difficult people and differences of opinion

What makes poster design so powerful

And where to move towards in this ever-changing professional landscape.

I present to you, a dear friend and the ultimate veteran … Steve Frykholm!

Are you a freelancer, work full-time and have a side hustle, or run a large company? MailerLite are the best when it comes to affordable email marketing software. They currently have 200,000+ customers in over 72 countries, including BMW, GoPro, FWA, Typeform and IKEA. A testament to their world-class platform.

MailerLite offer a free plan for up to 1000 subscribers – with no expiry date. You can use all the features, including drag and drop, autoresponders, landing pages, tracking and the mobile app.