Johnson & Johnson

1.What is Sustainability Reporting? Describe its origins.Sustainability Reporting is a report that has the concept of how firms manage nonfinancial elements (environmental, social issues) that might affect the company’s performance, value in the future. The origins are that there are a lot of groups are showing interest in the environmental issues. Such as socially responsible investors, consumers who want environmental friendly products, and community groups that are concerned about impact on environmental.

2.What is the GRI and what is its objective?GRI is Global Reporting Initiative. GRI’s objective is to “integrate and unify the many standards in the market place into a single, generally accepted sustainability reporting framework, encompassing environmental, social, and economic performance”. (p30, Johnson& Johnson: A Model for Sustainability Reporting).

3.How has Johnson & Johnson’s Sustainability Reporting evolved over the years? The Sustainability Reporting has evolved at Johnson & Johnson as it become completely merged with J&J’s culture and objectives. In 1990, Johnson & Johnson first set its environmental goals. In 1993 and 1996, it released public reports. In 1998, it started to have annual Sustainability Reporting. And now, it broadened its content and topics in those reports.

4.What does Johnson and Johnson hope to accomplish through its sustainability reporting initiative? There are two things that Johnson and Johnson hope to accomplish through its sustainability reporting initiative. First, Johnson & Johnson hope to elaborate what they are doing with sustainability issues. Second, they want to engage shareholders in the process by sharing information with them.

5.Do you believe that sustainability reports should be audited, similar to financial statements, why or why not? I think sustainability reports should contain some form of external assurance. Since if they...

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o Net Income $10,567,000,000
o Stock Price(9/05/08) $ 70.67
• Physical: Johnson & Johnson has $1, 4185,000,000 worth of plants, property, and equipment.
Technology: All the products of Johnson & Johnson rely of new technologies for them to be developed. Recent research using technology help scientist come up with new HIV treatment called Intelence and Prezista. Also, “many of the product launches in 2007—from a broad portfolio of brands that includes Clean & Clear, RoC, Neutrogena, AVEENO , Lubriderm, Ambi and Groupe Vendome—were built on proprietary technology platforms proven effective through extensive clinical research.” Technology contributed to the “new prolonged-release oral atypical antipsychotic, INVEGA Extended-Release Tablets” which helps with schizophrenia.
Intangible
• Culture: They believe that when you feel your best you perform your best, therefore they provide support programs that help their employees live healthier and safer lives. This encourages employees to innovate, create, develop and improve products every day.
• Brand Reputation: According to this year’s Reputation Quotient survey, for the seventh consecutive year, Johnson & Johnson ranks No. 1 for corporate reputation. Johnson & Johnson products include numerous household names that are very recognizable to the consumer including Band-Aid and Tylenol.
•...

...Johnson & Johnson is a care company for personal hygiene products, medical equipment manufacturer, founded in 1885 at United States. It has offices in over 90 countries and its products sold in over 170 countries. Johnson & Johnson was established in 1886, is the world's large-scale, Johnson & Johnson Diversification of products in health care products and consumer care Products Company. The world of the film to the glass of the Johnson & Johnson occupied a strong brand! According to the results published in the "Fortune" and "Business Week" in 1997, Johnson & Johnson market value of the index rating ranked 20 in the world, and among the nation's top ten most admired companies list, in 1999 the global turnover of 275 billion U.S. dollars. Johnson & Johnson more than 230 branch offices in 57 countries around the world, with about 110,006 more than 1,000 employees, product sales in 175 countries and regions.
The history of Johnson & Johnson:
The end of the nineteenth century, the United States during the Civil War, a famous British doctor - Joseph Liszt found the operating room by airborne bacteria, pioneered the doctrine of the "invisible bacteria. At the time, General Robert Wood Johnson served as a field of medical work, the earliest eye to people who agree...

...MARKETING MANAGEMENT
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CONTENTS
PARTICULARS | PAGE NO: |
COMPANY PROFILE | 2 |
PRODUCT MIX | 3 |
PRODUCT WIDTH | 3 |
PRODUCT LENGTH | 4 |
PRODUCT DEPTH | 6 |
CONSISTENCY | 10 |
COMPANY PROFILE
Johnson &amp; Johnson is an American multinational medical device, pharmaceutical and consumer packaged goods manufacturer founded in 1886.
Founded in 1886 in New Brunswick, New Jersey, USA, Johnson &amp; Johnson spread its roots into India in 1947 with the arrival of Mr. Patrick Whaley and in 1948, started marketing Johnson’s Baby Powder which was manufactured by a local company, British Drug House, in Mumbai. In September 1957, a new company - Johnson &amp; Johnson Limited was created and registered with 12 employees on its roll. The company was licensed to manufacture a broad range of consumer and hospital products. Production began in 1959 from the earliest Johnson &amp; Johnson plant in Mulund in Mumbai.
In over 50 years of operating in India, Johnson &amp; Johnson Limited has gained a reputation for delivering high-quality products.
Today, they employ more than 2000 people and the businesses span Consumer, Medical Devices &amp; Diagnostics, Pharmaceuticals and Vision Care.
Johnson &amp; Johnson India has won several Best Employer Awards and is clearly...

...Johnson&amp;Johnson
Mission: Caring for the world, one person at a time... inspires and unites the people of Johnson &amp; Johnson.
Organization structure:
We have more than 275 operating companies in more than 60 countries employing nearly 128, 000 people. Our worldwide headquarters is in New Brunswick, New Jersey, USA.
Johnson &amp; Johnson has more than 250 companies located in 57 countries around the world. Our Family of Companies is organized into several business segments comprised of franchises and therapeutic categories.
Consumer products, Pharmaceuticals, medical devices
Since the 1900s, the company has pursued steady diversification. It added consumer products in the 1920s and created a separate division for surgical products in 1941 which became Ethicon. It expanded into pharmaceuticals with the purchase of McNeil Laboratories, Inc., Cilag, and Janssen Pharmaceutica, and into women's sanitary products and toiletries in the 1970s and 1980s. In recent years, Johnson &amp; Johnson has expanded into such diverse areas as biopharmaceuticals, orthopedic devices, and Internet publishing. Recently, Johnson &amp; Johnson has purchased Pfizer's Consumer Healthcare department. The transition from Pfizer to Johnson and Johnson was completed December 18, 2006.
Johnson &amp;...

...Johnson &amp; JohnsonJohnson and Johnson (JNJ) is a company focused on three things: Medical devices, Consumer, and Pharmaceutical. The values at the workplace evolve around integrity and ethical character to the employees and the customers. This paper will define Johnson and Johnson and their mission statement. Johnson and Johnson vision statement will be broken down and discussed. It will than discuss the values. The last thing to be discussed will be analyzing the vision, mission, and value statements. Than an evaluation will be discussed in regard to the organization, Johnson and Johnson, addresses the needs of the consumers.
Johnson and Johnson was founded in 1886 by three brothers. In 1888 they published their first book called “"Modern Methods of Antiseptic Wound Treatment” that discussed practicing sterile surgeries. Also in 1888 the first “First Aid Kit” was introduced. Over the years they expanded to other countries and their product. In 2011 it marked 125 years of transforming and caring for communities, consumers, and patients. Over 125 years Johnson and Johnson has only had eight Chairman of Executive Officers. Their vision is “Caring for the world, one person at a time…” (Johnson &amp; Johnson Services, 2013)
The Mission Statement is...

...Patients versus Profits at Johnson & Johnson: Has the Company Lost its Way?: Knowledge@Wharton ( http://knowledge.wharton.upenn.edu/article.cfm?articleid=2943)
Patients versus Profits at Johnson & Johnson: Has the Company Lost its Way?
Published : February 15, 2012 in Knowledge@Wharton
For a corporate icon long held up as the gold standard in business ethics, Johnson & Johnson has suffered some stunning setbacks in recent years. Among the headaches: a seemingly endless string of product recalls, from Tylenol Arthritis Pain caplets to Benadryl to Rolaids; safety issues with the company's artificial hips, and lawsuits brought by numerous states over the marketing of its anti-psychotic medication Risperdal.
This is a single/personal use copy of Knowledge@Wharton. For multiple copies, custom reprints, e-prints, posters or plaques, please contact PARS International: reprints@parsintl.com P. (212) 221-9595 x407.
And for a company that set the benchmark for crisis management in its response to the Tylenol tampering incident 30 years ago, J&J has looked sloppy and ineffective in its handling of these crises. While the company has not suffered a fatal hit to its brand, the stumbles have certainly tarnished its halo among consumers and created challenges for CEO William Weldon, who must convince consumers and investors alike that J&J's problems are behind it. The recent troubles are a...

...JOHNSON & JOHNSON – DIVERSITY
Johnson & Johnson is an American multinational medical device, pharmaceutical and consumer packaged goods manufacturer founded in 1886. The corporation is the world’s largest consumer health company, the world’s largest and most diverse medical devices and Diagnostics Company, the world’s fifth-largest biologics company, and the world’s eighth-largest pharmaceuticals company. Johnson & Johnson has more than 250 operating companies in 60 countries employing approximately 129,000 people. The Johnson & Johnson headquarters is located in New Brunswick, New Jersey. Johnson & Johnson’s brands include many well known household items such as: Band-Aid, Tylenol, Johnson’s baby products, Neutrogena skin care, Clean & Clear skin care, and Acuvue contact lenses.
The most admirable trait that Johnson & Johnson has is its commitment to diversity. They have been recognized and have received many awards for their accomplishments in diversity. Johnson & Johnson ranked number 11 in The DiversityInc list and number 8 in The DiversityInc list of top 10 Companies for Executive Women. They were also one of the top 50 companies for Latinas to work in the USA, and the United Nations awarded Johnson & Johnson the 2011 Humanitarian of the Year Award....

...Running head: JOHNSON & JOHNSON – FROM BAND-AIDS TO SAVING LIVES
Johnson & Johnson: A Global Approach to Health Care
Your Name Here
Webster University
Abstract
Johnson & Johnson is a world leader in health care products and services. In this paper, I thoroughly analyze the foundation of Johnson & Johnson to determine the characteristics that make the corporation successful. My paper explains the organizational structure within the company and identifies a few members on the board of directors. I will show you that a firm allegiance to the Credo throughout global operations helps foster successful corporate social responsibility. The grand strategy that Johnson & Johnson employs is concentrated growth in the health care sector. The paper also features two internal analyses: a resource based analysis and a SWOT analysis. The conclusion of this paper is a discussion on benchmarking and illustrates some of the reasons Johnson & Johnson will be a dominant and powerful company for years to come.
Johnson & Johnson: A Global Approach to Health Care
Johnson & Johnson is a company entrenched in health care products and services that improve human well being. Since its formation in 1887, Johnson &...