Today’s search podcast covers Yahoo allowing people to try a new home page;
Google’s new note taking web service launches; Google hires a search marketer to
help work with search marketers; soon after finally hiring new chief chefs,
Google loses one of them and more!SearchReturn editor Detlev Johnson
sat in for Danny Sullivan, who is away this week.

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file, listening via WebmasterRadio
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This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.