Shopper Insights

For 30 years, our How America Shops® research has provided a constant lens on the shopper and helps you navigate the retail landscape, where shoppers are headed and the opportunities that arise.

Retail You've Gotta See

Where Gen Z Will Take Retail

Millennials used to define the future of retail, but with Gen Z shoppers now in their early twenties they are now the ones to watch. In this issue, we show you 5 retailers who have created retail experiences that deliver against the needs and values of Gen Z.