Is This the Most Valuable Brand in the World?

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After a three-year reign atop the Brandz Top 100 Most Valuable Global Brands list, Apple has been knocked down a peg by Google.

According to the 2014 Brandz list, produced by research company Millward Brown, Google’s brand value grew 40 percent over the last year, reaching a 2014 value of nearly $159 billion.

Apple, on the other hand, shed 20 percent of its brand value, slumping to just shy of $148 billion.

The switch may be due to Apple’s recent spate of evolutionary, rather than revolutionary, products, Millward Brown executive Oscar Yuan told Forbes.

On the other hand, “Google continues to deliver on bringing to consumers and the business world things they’ve never seen before and things they’ve never imagined were possible,” Yuan said. “That shows in their brand value.”

Fellow tech companies IBM and Microsoft took the third and fourth spots, respectively, and McDonalds’ $85.7 billion brand value rounded out the top five.