GMCR Introduces Snapple K-Cup Packs

May 16, 2013

Green Mountain Coffee Roasters, Inc. and Snapple announce the launch of three varieties of Snapple® K-Cup® packs for Keurig® single cup brewers. The much anticipated arrival of the new Snapple® K-Cup® packs includes the release of Peach Iced Tea, Lemon Iced Tea, and Raspberry Iced Tea.

Snapple® K-Cup® packs are filled with the finest ingredients and offer a great-tasting iced tea experience with the ease and convenience of a Keurig® brewer, according to the release. The new varieties join the current Brew Over Ice collection, an innovative line of beverages that are specifically crafted to brew directly over ice with any Keurig® brewing system, and deliver a full-strength, great tasting beverage every time.

"We're extremely excited about the addition of Snapple to our Brew Over Ice beverage line-up," said Michelle Stacy, president, U.S. Commercial, GMCR in a prepared statement. "Offering that great, delicious Snapple taste at the touch of a button from a Keurig brewer underscores our belief that there is a beverage for every taste, and an easy way to brew what you love at home simply."

"We worked closely with GMCR to take the Best Stuff on Earth and cram it into a K-Cup pack," said Dave Fleming, director of marketing for Snapple. "The result is a great-tasting product that extends the Snapple brand to the kitchen counter, puts us in front of new consumers and gives our fans a convenient new way to enjoy Snapple teas, day or night."

GMCR's Keurig® single cup brewers for in home and office utilize patented, innovative brewing and single-cup technology to deliver a fresh-brewed, perfect cup of coffee, tea, cocoa, or fruit brew every time at just the touch of a button. According to the NPD Group, Keurig® single cup brewers were the top four bestselling coffee makers during GMCR's fiscal second quarter 2013 by dollar sales.