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This new report embraces and analyses the new and occasionally bewildering world of
mobile engagement and interaction market. It contains a definitive analysis and evaluation of the dramatic technological changes that are occurring and the significant convergences that are set to impact many industries and businesses, including most segments of the packaging / labels converting and printing industries. This brave new mobile world is leading to a host of opportunities across a number of industries from packaging / labels converters, retailer and brand owners, smart phone handset and App providers to digital printing equipment builders and others. Rapid developments in mobile technology including smart phones and signal transmission technologies (3G, 4G, Wi-Fi) together with the huge success of the 'App Store' model and the now widespread use of mobile action codes can now provide completely unprecedented access to online 'additional content' of various kinds. This is offering the possibility of 'interactive experiences' that can (in the context of this report be employed for the following types of application:

Product Features:

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