Wednesday, October 24, 2012

Chase Field Trip

Our team really enjoyed getting the inside scoop on how Chase operates. It was crazy to see just how many people work in that building and we barely scratched the surface. It was also really interesting to hear how many times your team has moved throughout the building because at smaller companies it seems like the only time you move is when you're getting promoted to a better office/cubicle. All the extra amenities in the building were really nice along the "main strip" with the cafeterias, convenience store, dry cleaners and Starbucks, although that last one might be a little dangerous for coffee addicts. Vanessa can personally relate to the tight parking situation because parking at OSU is generally a nightmare during the day.

We learned a lot from your resident ethnographer, you could really tell that she enjoyed her job. Since we did some research for this class, it was interesting to hear about the different methods your team uses to collect data and how you problem solve. Her recommendation to have a note taker with you while you conduct the research is a good one. When we did our in-depth interviews earlier in the semester, it was hard to listen what the respondent was saying and take notes at the same time. If we ever have to collect more data in the future, we'll definitely take that into consideration!

The biggest problem with their current business name is that
it doesn’t tell the customer what they do.
By simply swapping “K9” with “Bed Bug”, you remove any confusion with
what the company does.

Four Paws Bed Bug Detection

Site Tagline

With the new business name, a tagline isn’t exactly
necessary, as “Bed Bug Detection” should adequately describe the companies
purpose.

Logo

We like the current logo, however it has the same problem as
the current business name, in that it doesn’t accurately show what the business
does. If we simply add a bed bug into
the middle of the paw print, we show that the company uses a dog to find bed
bugs.

URL

The current domain name is way too long, making it hard for
people to remember when trying to find the site. However, it is tough to shorten the URL, as
it perfectly describes their company. In
the end, we decided to go with www.fourpawsbbd.com, as it is short and has the
acronym for Bed Bug Detection.