Unsuspecting customers snagged tees, sweatshirts and hats with purposefully misspelled “Deisel” red logos from the pop-up, which was disguised to look like the other makeshift knock-off booths in the ’hood.

Shoppers had no clue they were actually scoring one-of-a-kind, limited-edition capsule pieces from the brand itself. The gear was sold at “knock-off prices,” according to a press release: hats went for $10, T-shirts for $20 and jackets started at $80. And that’s before shoppers managed to haggle the prices down. (A typical Diesel jacket can retail for more than $1,000.)

Never fear, dyslexic logo maniacs: The shop, at Broadway and Canal, will be open for the next few days — or as long as the merch holds out.