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Rolls-Royce Cullinan Stamps It Entry in The Luxury SUV Market

Rolls-Royce have finally gotten out of the confront zone and let out a sneak preview of their project Cullinan, the company’s attempt to deliver ultra-luxury and brick-like aerodynamics in an SUV form factor. These marks the first time we’ve seen Rolls Royce entry in the SUV markets, given the big names in the industry we can only anticipate a strive to completion. All previous spy photos showed a Phantom with a ridiculous wing, creating a weird image of how it would look like whoever these new images have better clarifications and there are a strong sign that Rolls has finalized the Cullinan’s design.

The prominent slatted grille and imposing headlights are the big design calling cards, imposing on the need of the Roll Royce to keep the original image of their models, but even with the camouflage, the upright fascia and long hood stand out as distinguishing styling traits. Even the mirrors say “Rolls-Royce”, sitting atop delicate stalks with sizable housings on top. We can’t divine much about the Cullinan’s tail or rear haunches, so there’s still some mystery yet to be revealed.
With these are official images out, we expect an influx of spy images in the very near future. According to the company, Cullinan will move to the Arctic Circle for cold-weather testing after the Christmas holidays. Later next year, it’s off to what’s likely the SUV’s primary market – the Middle East – for hot weather testing. Naturally, our spies should return a bevy of images of both hot and cold-weather testing; we hope to catch up with it during those times.

The prototype has been spotted testing on official roads. There are even reports that the vehicle might make its debut earlier than anticipated. With its biggest rival of old “Bentley” having already showcased its SUV model dubbed the 2017 Bentley Bentayga, Rolls-Royce is not going to be outdone. The automaker has described the vehicle as a “high-sided all-terrain vehicle” The automaker is yet to reveal any information about this vehicle’s exterior specifications. The model that is testing on the roads is disguised in a Phantom II body. However, the automaker revealed in a press statement that the test mule is an indication of the SUV’s expected dimensions.

This means that the 2017 Rolls-Royce SUV Cullinan will be around 20 inches shorter than the Phantom but at this size it will be among the biggest SUVs in the market. According to what we have seen in our spy shots and videos, the air suspension seems to be adjustable meaning the vehicle can vary its ground clearance depending on the ground surface. The way we know Rolls-Royce, the new model will have an amazing grandeur and since it is meant to be a market beater, no other brand is capable of delivering such a car than the Rolls-Royce. Trademark details of the auto maker will however remain. They include the RR badge and sculpture upon a chiseled hood, a chromed grille and thin headlights. The 2017 Rolls-Royce SUV Cullinan will feature the best material in the market, even for the base trim model. The interior will exhibit premiere luxury.

The vehicle will feature customizable wood inserts and premium hand-stitched leather surfaces. For entertainment, the vehicle will come with the best infotainment system, audio system, large and high definition screens. The vehicle will also be hooked up with the best convenience features and a premium safety package not forgetting a full package of driving aides.

The 2017 Rolls-Royce SUV Cullinan will provide plenty of both cargo and passenger space. It will most likely feature four seats since the rear seats will likely have their own console for premium comfort and entertainment. Details on the power-train that the vehicle will use are still a closely guarded secret by the automaker. However, considering 2017 Bentley Bentayga will feature a 6.0-liter W-12 engine that will produce 600 hp, Rolls-Royce may feature a power-train with high capability. Thou we believe the automaker will go with a 6.6 L V-12 Ghost twin-turbo engine and upgrade it to offer excellent output, potentially the best in the niche.

Some quarters are pushing forward rumors of a hybrid power-train but considering Rolls-Royce hasn’t used a hybrid power-train in any of its vehicles as of 2015, the automaker might push it to the next series. However, the automaker might decide to adopt one from the parent company BMW since the Bentley Bentayga and the Lamborghini Urus will feature hybrid units.

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