This is a good MBA project report on Test Marketing & Customer Interaction Of Mala’s Jam in Pune City and was submitted in partial fulfillment of Master In Business Administration. The report is divided into 11 chapter and start with the introduction of the company and executive summary of the project. The research was conducted for a period of 60 days in the distinct areas of Pune city. You can also Subscribe to FINAL YEAR PROJECT'S by Email for more such Projects and Seminar.

This research was conducted to find out the level at which this event has taken place and how it has affected in increasing the awareness about the product, taste of the product, brand name, advertising, generating sale of the Jam. Use this report only for your reference and study purpose.

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