Tag Archives: psychology

Maria Konnikova has a terrific article in the New Yorker which should be required reading for anyone involved in science communication. It’s a quick overview of recent research into what sorts of messages ‘land’ with an audience and actually impact their thinking.

“The goal was to test whether facts, science, emotions, or stories could make people change their minds.

The result was dramatic: a whole lot of nothing. None of the interventions worked.”