[SHSMD15 Podcast Series] Again this year, Healthcare Success is pleased to present this series of conversations with industry thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15.

One of the insightful presentations at SHSMD 15 will be a case study examination of how Baystate Health reached out to their 10,000+ employees to build their employer brand and develop a value proposition that defines the best of the Baystate Health culture.

Healthcare Success CEO Stewart Gandolf and Lauren Henss talk with Jennifer Faulkner, Vice President of Team Member Engagement and Communications at Baystate Health (Springfield, Massachusetts Area), about her presentation titled: Turning Employees into Champions.

In this podcast we learn how Baystate Health engaged it’s large employee base and successfully created an identity statement. The resulting message resonates “loud and clear” with many audience segments including physicians, leaders, board members and all of its team members. What’s more, it has become the promise of the organization’s strategic plan, and it’s something their team members truly believe in.

A Higher State of Caring…

Jennifer discusses how, in addition to external marketing messages, it’s both timely and important to work in an inward-facing way and tap into the insights of their team members. Employees know the organization best, and they can be its first-line champions.

LISTEN TO OUR PODCAST

“If an organization wants to develop an employer brand, become more high performing or achieve specific goals,” Jennifer observes, “tapping into the internal audience not only gives them inspiration, but also offers a critical knowledge of what’s going on day to day.

“Beyond that, it sends a message to the team members that the organization and leadership really care about [the employees], they care about what they think, what they feel and what they experience. It helps to build trust and makes employees want to be champions and help the organization succeed.”

Be sure to attend Jennifer Faulkner’s Rapid Fire Marketing session at the 2015 Connections conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association. Her marketing section presentation will be Monday, October 12, 3:30 PM.

We hope you’ll join us at 2015 SHSMD Connections, October 11-14, Washington Marriott Wardman Park, Washington, DC. Healthcare Success is exhibiting at booth #122. Healthcare Success is a full-service healthcare marketing company serving a national clientele of hospitals and outpatient clinics.

Listen to other podcasts from SHSMD 2015 session speakers:

Stewart Gandolf

Chief Executive Officer & Creative Director at Healthcare Success

Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.

Your proposal will include:

Competitor Intel

Recommendations

Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”