First Watch to Open on East Broadway

Posted on April 12, 2016.

Chilaquiles

The restaurant will open its third Tucson-area restaurant on Thursday

First Watch, the popular breakfast, brunch and lunch eatery which opened its first Tucson restaurant in January, today announced it will open its third on Thursday, April 14, with two more local openings planned for this month. The new restaurant will open at 7 a.m. at 5350 East Broadway Blvd. in a space that formerly operated as The Good Egg.

“The people in Tucson have welcomed us with open arms and really reinforced that we made the right decision to open First Watch here,” said Chris Tomasso, president of First Watch. “We could not be more excited to grow in Tucson after having recently celebrated 25 years in Phoenix.”

First Watch’s menu has evolved significantly since it first opened in Arizona in 1992, and the company’s curated new menu takes an elevated approach to traditional and innovative offerings made to order using farm fresh ingredients. It includes items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The restaurant on East Broadway will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

The new restaurant will also offer options from First Watch’s Fresh Juice Bar, featuring the popular Kale Tonic and Day Glow offerings, juiced in-house daily from fresh fruits and vegetables sourced locally whenever possible. The restaurant will serve the eatery’s exclusive Sunrise Select Premium Blend Coffee, made from slow-roasted, hand-selected, high-grown coffee beans from mountains across North, Central and South America, by the pot.

The First Watch on East Broadway will open with the company’s latest interior design, which combines farm fresh elements with a high-energy, urban vibe.

First Watch bolstered its presence in Arizona in December 2014 through its acquisition of The Good Egg, an Arizona-based breakfast and lunch restaurant company which had 19 locations at the time in Phoenix and Tucson, and with the opening of a new restaurant in the Biltmore area of Phoenix in June 2015.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was named a 2015 Top Consumer Pick by Nation’s Restaurant News and has received other recognition including being named a 2013 “Next 20” Emerging Brand by Nation’s Restaurant News and a 2014 Top Franchise Value by FSR Magazine. First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 280 restaurants in 26 states, including more than 150 First Watch restaurants, 114 The Egg & I restaurants, 15 The Good Egg restaurants and one Bread & Company restaurant in Nashville (with another one under construction). For more information, visit firstwatch.com.