Emma Software

Emma is a cloud-based email marketing platform that helps users design email campaigns and review their performance. The solution can be used on multiple devices, including smartphones and tablets, using native applications.

Emma helps marketing teams design email programs, segment audiences based on demographics, tenure or spending history and send automated emails. This system also helps users track performance metrics for individual emails or for the entire program and provide visual insights using dashboards and reports. Emma lets users deliver follow-up emails by analyzing if the recipient has opened an email or clicked the link sent to them.

Emma helps users understand which content performs well by analyzing emails with the best click-through rates. Other features include a drag-and-drop editor, customizable templates, open API and integration with other applications, such as Salesforce, SurveyMonkey, Shopify, Wistia and Front Desk.

Emma offers four differentially-priced editions that are targeted to different user segments, including universities, agencies, franchises and nonprofit organizations.

Trendy yet perfectly executed product

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Pros

This is such a wonderful product that truly takes campaign marketing to a whole new level through thought personalization and razor-sharp automation.

Cons

There are so many campaign automation and email marketing products that I have grown to love over the years so to take on a whole new software was tough at first but, but worth it in the end in my opinion.

EMAIL DEMYSTIFIED

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Companies typically spend ridiculous amounts of money on search engine marketing. This is no longer effective. Spend more on content syndication and companies that provide highly segmented lists with technographic data included. Then use email. For most companies - the website is no longer the destination for finding or educating buyers.

Pros

Fully featured solution for using email to create actionable engagements with customers and prospects. B2B Tech companies don't have to spend valuable budget dollars on costly competitors; with Emma you get all the features you need to educate, engage and convert leads to pipeline. The dashboard tells the story of engagement, the engine has the automation you need to push leads through your funnel. The templates are creative so you can create memorable mail and there is a great resource library to improve your overall approach and skills to have effective email campaigns.

Cons

Needs plug and play with sales activity trackers like Outreach. Could be easier to run multiple campaigns to different segments.

I <3 MyEmma

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The integrations aren't as strong as larger packages, and user flow isn't fabulous, but simply for building gorgeous emails that look good on every platform, Emma is the undisputed leader.

Pros

For nonprofits and small to mid-size businesses, MyEmma is the best, most intuitive email marketing platform around. Their customer service is over the top great, and the service they offer to build templates for you is well worth the small investment! Not only are they good to work with, but the team at Emma are firm believers in giving back to the community, something that comes out in their interactions in small but meaningful ways.

Cons

I would love to see Emma manage more complex data. My heart was broken when I moved to a different organization and was no longer able to utilize Emma due to a more complex data and business unit structure.

Review Source

Karl from South Reno Athletic Club
Specialty: Fitness centers and gyms
Number of employees: 11-50 employeesEmployees number: 11-50 employees

November 2017

November 2017

Be Cautious of Choosing Emma

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Very bad company to do business with.

Pros

Emma email provide very aesthetically pleasing emails while being user friendly. This this product is competitive with other basic email marketing SAAS products such as Constant Contact and Mail Chimp.

Cons

Don't let their sales staff fool you on their upgraded packages. This is a very basic easy to use email service, that's it. Their upgraded packages which claim to add advanced features and automation don't hold a candle to a true email automation SAAS product such as Infusionsoft etc. Their sales account reps make big claims on the capability of the features but when actually using them, the workarounds that you will need to do are tedious. We have been using Emma for many years because of the attractive email layouts and ease of use. When we saw the promises the upgraded tools promised we were very excited. Unfortunately after really diving in, we found that the tools were not capable of effectively executing the processes and automation sequences that we needed. We signed a one year contract on the upgrade and as LONG time customers were reminded of that when asking to be dropped back to our old package. Because of this, we will be cancelling our entire account when the upgraded package expires. It's unfortunate, as we would have continued to be customers for many years to come. It's definitely not worth the price, and I would not recommend doing business with Emma.

Review Source

Response: Cliff, Emma

Date: November 2017

November 2017

I'm very sorry to hear about your experience with Emma, and thank you for sharing such honest feedback so we can address your concerns. I'm Cliff Corr, Director of Customer Success at Emma and it's very important to me to understand where we could have provided you with a better product and service experience. That way, I can involve the necessary teams to ensure we make changes to better meet your expectations and business needs. If the training you received wasn’t helpful, I'd love to dig into why and ensure we address that on all future trainings. I will reach out to you directly to set up a time to discuss. Thanks again for this feedback.

Aly from Cancer Support Community Greater Philadelphia
Specialty: Non-profits

August 2016

August 2016

Cut time and reach more

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N/A

Likes Best

I like the fact that once you create your groups of people, you can easily send emails to large groups of people that look professional. It also is a way for our organization to quickly alert our members of last minute notifications without having to hunt down emails of who you need to contact, you just select a group! It's also easy to see how many people opened it, if they clicked on it, if they opted out of receiving more, which helps us figure out how many people are actually using the information we're sending.

Likes Least

You have to 'add' a person, you cant just create a campaign and send it to a list of emails that aren't in the system.

Recommendations

Think of your whole experience with this product. Did you learn as you went, or just stuck with the basics without trying to learn more. Did it help you reach people, or hinder your communications? Think about the whole product, not just a single high or low.

Kerry from Apperson
Specialty: Education

June 2016

June 2016

Best Email Marketing Tool Available

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Likes Best

The product is extremely user-friendly. Has a great list of feature set that meets today's need in the marketing world. And is a great price for the product.

Likes Least

There really is not anything I don't like. It is a great product all around as it allows you to do simple email marketing, but also allows you to track individual users and their history.

Recommendations

Make sure that you are looking for a marketing email platform (like Constant Contact) and not a marketing automation platform (like Pardot and Marketo). This is more like Constant Contact (so much better though) and not Marketo.

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December 2018

December 2018

Simple and effective

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Simple and effective way to track costs and budget

Pros

Really well designed UI. Modest amount of set up needed (spend inputs etc)

Cons

Not yet as fully integrated with 3rd party data as could be....

Review Source: Capterra

November 2018

November 2018

Emma Platform

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Sending email blasts to clients.

Pros

It is a great place to store templates and blast emails on a regular basis for our clients. The pricing is also pretty fair comparatively. The customer service has always been excellent but i don't think the platform has anything outstandingly different than the others. It stores contacts in a nice clean way.

Cons

Building templates in EMMA is very difficult and the functionality is very slow. It takes a long time to navigate from screen to screen and it has nothing to do with internet connectivity, its just the platform is slow. You also have to start from scratch every time to create a new template, there is no way to carry over feature from another platform.

Review Source: Capterra

October 2018

October 2018

Emma Email Platform

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Pros

Emma makes sending email campaigns easy and beautiful!

Cons

Emma is expensive. It is difficult to justify unless your business thrives off emails.

Review Source: Capterra

October 2018

October 2018

Great email marketing product

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Emma is extremely easy to use! I love how easy it is to edit and format emails even if you don’t have a strong graphic design background.

Cons

I have had nothing but good experiences using Emma!

Review Source: Capterra

October 2018

October 2018

Love Emma!!

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I love the easy to use interface. It is loaded with customization features that makes every campaign recipient feel special. Reporting is also very good. Customer service is AWESOME!!!!

Pros

The WYSIWYG is easy to use. It has the basic email marketing functionalities.

Cons

This platform is quite primitive. I absolutely DO NOT recommend it. I can't wait to switch to something else once our subscription is up.

If you're an absolute beginner to email marketing or not a marketing person but rather someone taking on marketing responsibilities, then it's fine.

Although Emma looks like a promising, professional platform, in reality, it is quite basic, too top-level (no specificity), not fully customizable, etc.

My biggest gripes with Emma are:

- Insights and analytics are quite lacking. Does not go deeper than open, click rates, and opt-outs.

- Out of all email marketing software I have I used, Emma emails are the ones that go into spam most easily.

No, not "promotions" or "unfocused". Spam.

- The available pre-made email templates look very old-school and outdated. Very 2004. There is no marketplace or option to acquire more.

- Thankfully, you can use your own custom HTML email templates, but the interface is a bit funky. Every time you preview your email and hit "back" it returns you to the top of the frame.

- You can't save custom HTML templates and then edit them as a WYSIWYG like in HubSpot or MailChimp.

- Their email templates are NOT fully cross-browser or cross-platform compatible.

- Emma automatically generates mobile versions for their "mobile ready" themes. Other platforms let you make edits to how your mobile and desktop versions will look separately.

Review Source: Capterra

August 2018

August 2018

Excellent enterprise email marketing

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Overall very positive. The cost is very competitive and most of our divisions and departments are actually paying less through Emma than they were with services like Constant Contact (we do cost-sharing).

Pros

Very robust and meets the need of supporting multiple divisions and user groups. We share branded templates globally to get beginners up and running quickly. Feedback is consistently positive that the system is very, very easy to use. Less support issues overall.

Cons

Small issue but it doesn't support multiple users logged into the same campaign in the way that MailChimp did. If two users both log into the same campaign they could overwrite each others work.

Email Automation and Insight with Ease

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We are much happier with it in comparison to our formal software Constant Contact - the customer service is just more responsive, and the interface is so easy to use that we are able to have interns use with little direction.

Pros

We are able to manage and automate customer campaigns all with one login - we are also able to visually show our customers the effectiveness of the design and lay out not just the messaging

Cons

I wish that the templates were a bit more flexible so we could create ones not available in the system - however the option to work with a designer is quite nice and have used that service several times.

Simple and Easy to use Platform

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We've been using Emma for basic email marketing to customers that sign up for a loyalty program.

Pros

- Easy to start up and use
- Simple to import contacts and track marketing attempts
- User interface is very streamlined and easy to navigate
- Ability to measure metrics and results via a mobile app

Cons

- Pricing scheme is a little hard to understand
- Would like better integrations with other software platforms

Review Source: Capterra

August 2018

August 2018

Emma Email tool

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Overall experience has been great.

Pros

Emma is a great tool to use for sending out group emails. The ability to layout the campaign with personification with logos and headers and footers make this a great user friendly tool.

Cons

Maybe to have more options for laying out emails and uploading lists more user friendly.

Review Source: Capterra

Bianca from Med Aesthetics Group

August 2018

August 2018

Great Email Marketing Software

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Pros

We handle email marketing for over 50 clients and I like that we are easily able to separate our clients and work on individual accounts. The templates are also very easy to customize and its easy to separate client lists for those who want to send certain emails to certain lists.

Cons

Sometimes when I upload lists I don't believe all the contacts are added. the numbers don't always match and I can't seem to find out why and it's difficult to go back and check. Now I add the emails as I receive them to be safe.

Great interface and the team is helpful when you need them!

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We can streamline our processes for email solicitations, newsletters and use it for both our company and our clients.

Pros

We enjoy the flexibility that we have in their system. We can structure our campaigns differently for each client that we are working with. We use a zapier integration, which has been extremely helpful for us to get the tracking into our internal system.

Cons

There have been a few situations were parts of the platform that we would like to use are in beta and haven't been as easy to use or clear in how we can utilize them to their full capacity.

Review Source: Capterra

June 2018

June 2018

OK Email Platform

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Fairly easy to use once you get the hang of it. Haven't had any trouble deploying emails once I figured out all the matching of fields to variables and list appending.

Cons

The interface is not the best, didn't find it that intuitive. Seemed to be a bit slower, to get where you want to go. I also thought the way of attaching lists to campaigns was a little clumsy. I also found the templates for emails lackluster, and the ability to customize them a bit ham fisted.

The customer support is hard to find once you are in the site, which is insane. Several times I had to open up a new tab and Google "Emma Help" to find the Support number and section.

Review Source: Capterra

Response: Emma, Emma

Date: June 2018

June 2018

Hi there! We appreciate you sharing your feedback here, and I hate to hear the the experience you had with the application wasn¿t better. It¿s far from the customer experience we always strive to give. We¿ve been working on making improvements to our infrastructure to improve load times, and we¿re always working toward improving the platform, so hopefully you¿ll be seeing incremental improvements. I¿d love to chat further directly on the specifics around your account if you have specific concerns ¿ you can reach me at (888) 493-2525 or you can always reach the support team via our Support Hub at support.myemma.com .

Jeremy from Northwestern University

June 2018

June 2018

Useful email features, but at times a painful experience

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Pros

Emma allows you to send blast emails to different audiences.

Emma's "Segments" allow you to slice your contact list into different segments based on different criteria.

Creating emails is fairly easy and it's not too hard to make something look good.

We use Emma to send ~ 300K emails at a time, which it does well.

Cons

Emma is SLOW. Very very SLOW. The site takes a long time to load anything, which make sending multiple emails a hassle.

The reporting functionality is useful, but not very reliable - I've had an open rate of over 100% before. It's also very hard to segment the reporting - want to see all people who opened your last three emails? You'd have to create a segment and then export that segment to Excel.

Review Source: Capterra

Response: Emma, Emma

Date: June 2018

June 2018

Hi there, Jeremy. Appreciate you sharing your feedback here, and so glad you find it easy to create good-looking emails within the Emma application! I hate to hear that you have experienced extremely slow loading and navigation while working within your account. We¿ve done a lot of work on the backend to maximize page load speeds, and if extreme slowness is something you¿re still experiencing, we¿d love to chat directly around the specifics of your account and that experience to get to the bottom of it. We¿d also want to make sure that we have feature requests logged around the reporting/segmentation functionality you¿d like to see available. You can reach our team on both pieces at (888) 493-2525 or support@myemma.com!

Emma is easy to use for content marketing - email campaigns and automation.

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I love how there are many options for customization, including html editing and custom templates. It's also very easy to learn and use.

Cons

Some of the formatting or back end code can interfere with the html sometimes and then things get a little wonky.

Review Source: Capterra

June 2018

June 2018

LOVE this email program

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The backend is similar to other email programs, but the speedy and responsive customer service puts it over the top in my book. I used this program for over a year and highly recommend it every chance I get.

Cons

I honestly can't think of anything. I used it for internal purposes, though, and didn't have enough time with it to experiment with external email usage.

Review Source: Capterra

May 2018

May 2018

I have been using this service for many years. Very happy.

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Marketing my business and keeping my clients/prospects up to date.

Pros

I shopped around and the most important aspect was to get a human on the phone and solve my problems when they came up. My Emma is not the cheapest service out there but they have great customer service. AAA+++

Cons

I have no complaints about this service. They only charge me when I use it which is about every 45 days.

Review Source: Capterra

Terra from Card Kingdom

May 2018

May 2018

The customer support I have received has been amazing!

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Emma's customer service has been superb. The ease of navigating the tool itself is also a big plus.

Cons

I wish there were more layout options and that dynamic links were supported without having to write new code. (It would be great to attach a dynamic link to a button or image.)

Review Source: Capterra

Lisa from MW limited

May 2018

May 2018

Excellent

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Fantastic software and a very helpful team also!

Very good for sending company emails.

Easy to use.

Cons

No undo button.
if you have more than one venue you have to update sender info rather than a drop down option with details saved for footnote