Zac Posen Launches New Contemporary Line

ZAC POSEN has launched a new contemporary line, Zac Zac Posen. The label sits in between the designer's mainline collection and his previously launched diffusion brand, Z Spoke, in terms of price bracket.

The new mid-range label will feature a series of dresses, separates and accessories priced between around $500 (£320) to $1,600 (£1,020). In comparison, Z Spoke pieces retail for under $200 (£128).

"In building into such strict price requirements for Z Spoke, we started to learn that with a slightly higher price point, you can get a lot more out of the product," Posen told WWD. "You can get a level of fabric quality that's a lot nicer, and it enables it to expand into evening."

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A more wearable, accessible version of the designer's beautifully dramatic mainline creations, Zac Zac Posen still errs on the formal side - just with fewer red carpet gowns, and more cocktail dresses. His signature jersey dresses and skirts sit alongside edgier leather biker jackets, skinny trousers, brightly coloured coats and statement handbags.

The designer touched on the fact that Z Spoke wasn't necessarily instantly associated with his mainline brand, stressing the importance on having a recognisable name for his new contemporary range.

"Most importantly, the name is easy," he said. "We're entering a moment when we're on television on a weekly basis [Posen is the new judge on Project Runway]. It's important to give the customers who want it in the store that clear name."

Zac Zac Posen will be stocked at Neiman Marcus, Saks and Intermix, as well as Harvey Nichols in the UK.