As you may know, Google is constantly improving itself. We can read about the major changes in the official blog, but the number of smaller one often remains a mystery. Not anymore! Google revealed the total number of changes done during 2018 and… it’s 3200. In other words, around 8,7 changes each day!

Some interesting news from guys from Mountain View. At the beginning of the month, Google has taken Ads API back to beta due to bad feedback from the developers’ side.

Slow response time is the main reason why Google decided to postpone the release introduced in March 2019. Let’s hope that it won’t affect the productivity of already existing campaigns! Otherwise, it will be a piece of sad news for hundreds of users all over the world.

In-market audiences will connect the advertiser with people who actively considering buying the exact product or service.

Detailed demographics lets the advertiser specify which exact people to show ads to. This update significantly increases the level of quality of advertising on the platform and broadens the number of targeting for advertisers.

According to Think with Google statistics, more than 40% of the total number of shoppers worldwide search for information about the product on YouTube before the purchase. The rising trend for video resulted in the appearance of TrueView for Action on Google Video Partners network.

This gives advertisers a chance to drive more qualified conversions and leads from high-quality apps and websites outside YouTube. The network will be selected by default and can be turned off in settings.

Microsoft released a tool which allows to create numerous ads and reduce the setup time. Different ad variations can be created with only one ad copy. Ad customizers are valuable parameters, which can be replaced with the dynamic text when is shown to a user. Text values must be provided in a feed document and are selected based on the targetings from the feed.

Microsoft is rolling out A/B testing. Now users can make a copy of a campaign and test how it works on other traffic segments.

This update is extremely powerful and. to be honest, it should have been released much earlier. But still, better late than never! Experiments by Microsoft Advertising is an awesome tool for a better understanding of customers’ behavior.

Facebook decided to minimize health advertising content in the users’ feed. The update will mostly fight two major misleading issues: so-called “miracle cures” and health-related claims such as pills which help to lose weight. Previously Facebook used a similar algorithm to reduce the reach of clickbait ads.

Starting August 19th, Facebook will change the aspect ratios and text appearance on Mobile News Feed. First of all, users will see only 3 text lines (used to be 7) with an option to expand the whole text. Aspect ration will change from 2:3 to 4:5 for the better mobile experience.

Trust Insights conducted research regarding the engagement rate on Instagram. According to this research, the average ER is around 0,9% while previously it was 1,1%. This fall affected not only brand accounts – Instagram account of fashion influencers showed similar results. The reason for this fall remains a mystery since there were no significant API changes.

In its blog, Instagram announced new account disable policies. According to existing policies, the account can be disabled if it has a certain percentage of violating content. Now Instagram takes into consideration time factor: now Instagram also removes accounts with a certain number of violations within a window of time.

Pinterest executives decided to pay more attention to video content a released a bunch of video feature for creators – improved uploader, a video tab, lifetime analytics, and Pin scheduling. Along with Google, Pinterest sees the rising trend for video content and wants to satisfy the needs of the audience.

Google introduced Display & Video 360 API and simplified the process of ad appeals, Facebook introduced new “Experiments” feature in Ads Manager. Find more news from the world of digital marketing in this digest!