Zander, KatrinBeske, PhilipIFAMR, IFAMAHappy Growers! Relationship Quality in the German Organic Apple ChainInternational Food and Agribusiness Management ReviewInternational Food and Agribusiness Management ReviewInternational Food and Agribusiness Management ReviewInternational Food and Agribusiness Management Review20205Volume 17Issue 3Supply chain managementorganic food and farmingcompetitive advantagerelational view.AgribusinessCrop Production/IndustriesDemand and Price AnalysisInstitutional and Behavioral EconomicsMarketingProduction Economics20142014-09-01Relational factors between supply chain actors have been acknowledged to contribute significantly to competitiveness. With the example of the German market for organic apples the suitability of the concept of the Relational View for explaining competitiveness was investigated. Structured interviews were conducted with selected actors of the supply chain. Actors at all levels of the supply chain proved to be highly committed and described their business relations as satisfying and trustful. Strong vertical and horizontal collaboration was found. Thus, the Relational View proved to be highly suitable to explain competitiveness in the market for organic apples.International Food and Agribusiness Management ReviewThe IFAMR is published quarterly by the International Food and Agribusiness Management Association.Visit us online: www.ifama.orgJournal Article(ISSN#: 1559-2448)