In the commercial, gamers all around the world succumb to the “Obi Wan Kenobi effect”, based on the notorious death scene in Star Wars Episode IV: A New Hope™. The Mill was on hand to recreate the illusion of the clothes falling as the gamers vanish from reality. 3D Lead Artist Koen Vroeijenstijn explains, “Character models and exact copies of the actors’ clothes were created in CG and matched precisely to their last pose before they’re absorbed into the game. The trickiest shots - and the most fun to work on - were the ones where the actors vanish in the middle of an action, like the skateboarders for example. The final product is the result of a huge collaboration between our 2D, 3D and design teams.”