Our colourful bikini set is here to bring flower power to the swimming pool. The appliqué 3D floral design is so pretty and bright it'll make even passing mermaids jealous, while the cross-back crop top is sporty enough to win races.

All About

It's never too early to get a little one hooked on reading. These fun, personalized storybooks for kids combine entertainment with education, making your budding bookworm the hero of their own story. Whether it's a Disney story or a bedtime story, get your birthday and Christmas gift shopping done early and order one of these unique page-turners from Amazon, Etsy or Uncommon Goods now!

Target was a go-to for the trendiest Christmas toys last year, and you can expect even more of the same great Black Friday deals and Cyber Monday sales on kids' favorite brands in 2018. From Air Hogs to Peppa Pig and PAW Patrol playsets, it won't be hard to fulfill your child's wish list with a shopping trip to Target. Last year, Nintendo and LEGO were favorite toymakers for Target shoppers, and this year the virtual toy chest is loaded with options from Baby Alive, KumiKreator, Crate Creatures and more. Have a look through our favorite Christmas toys from Target below.

Scratch "cuddly pets" off your Christmas toy list and snag one of these hilariously ferocious monsters instead. Grumblies are the fuming counterparts to Skyrocket Toys' sweet Pomsies. Each character has its own personality and design, plus over 40 fierce sounds and reactions. Tremor, Hydro, Bolt and Scorch will be your kid's best friend — until the fiery creature reaches full-on meltdown mode, of course. A Grumblies' short-fuse is something every parent and child knows a little bit about. These hot-headed and mischievous electronic plush toys are a major toy trend for kids this Christmas, so you might not want to wait for Black Friday and Cyber Monday deals. Buy one (or the whole group!) and get early savings from Amazon and Walmart now.

Thinking of taking a trip to Adventure Bay? Does your little pup squeal with delight whenever her favorite rescue dogs help a friend in need? Whether you're a fan of PAW Patrol or just a parental bystander, those precious pups' paw prints are all over the fabric of your daily life. It's only natural that for your little one's birthday, she'd want to celebrate in a big canine way. So, we dug deep and took to the skies searching for the best PAW Patrol party ideas. Remember: No party is too big, no celebration too small. If you need the paw-fect party ideas just yelp for help — or read on for some inspiration. We're on the case!

We all want our kids to read more, but finding the right e-reader for them can be tricky. We've broken down the specs on all the best e-readers on the market to let you know which device will have your kid devouring the most e-books.

If it's time to purchase your child a phone, you need to know your options. Whether you're getting a beginner phone for your elementary-aged kid or upgrading to a more high-tech phone for your teen or tween, here are the best options.

Pokémon video games are a classic favorite for kids and parents alike. The games center around fictional creatures that can be trained for battle and evolve into bigger, better versions. Pokémon games feature only mild cartoon violence, are rated E for everyone and are compatible with Nintendo gaming consoles and Android or iOS devices.

There are times when we don't want glitter or ruffles or confusing designs splattered all over our kids' clothes. That's why we love Primary. Their clothes are basic and simple and can be worn over and over again. Another reason we love Primary? They're also making Halloween easy by inspiring parents to take matters into their own hands to create clever and adorable DIY Halloween costumes without having to pick up a needle and thread. Best of all, the costumes can have a second life—the hoodie your little guy wore for his dragon costume can be the same hoodie he wears to school the following week — minus the scales, of course. Scroll to see our favorite Primary DIY costume picks, along with details on how to make them and where to buy the essential pieces.

Most kids love video games — and most parents wish their kids would spend more time learning. Why not the best of both worlds? These educational video games for kids of all ages will help your little ones build usable skills like math, history, language, problem-solving and more!

This bright bikini is ready for every aqua adventure, whether that's making a splash in the ocean or cooling off in the paddling p...ool. Playful prints and contrast binding add plenty of fun. More colourful than a shoal of tropical fish, it's ideal for exploring the shallows and (on especially brave days) venturing out to the depths. read more

Aquatic adventurers can practise their best dives into the pool with these super-stretchy bikini bottoms. Contrast trims and colou...rful patterns look fun in the sun, while the classic brief shape is comfortable enough to keep splashing and swimming all day. read more

Our frilly swim briefs will turn any mermaid's tail green with envy. They're perfect for splashing on the shore and showing off ne...w moves at the swimming pool. Mix or match them and let the aquatic fun begin. read more

Ready to hit the beach? Those sandcastles won't build themselves! This bikini top has a hint of stretch, completed with fun frills... and contrast binding, ready for mixing or matching with a range of printed bikini bottoms. read more

Ready to hit the beach? Those sandcastles won't build themselves! This bikini top has a hint of stretch, completed with fun frills... and contrast binding, ready for mixing or matching with a range of printed bikini bottoms. read more

The bright criss-cross detailing at the back of this bikini top stands out in a sea of swimwear, and is comfortable and stretchy e...nough for every beach adventure, from stone-skimming to bodyboarding. Contrast straps and binding add an extra touch of colour. Mix and match it with the rest of our vibrant range. read more

Ruffles galore! Our bikini set features crossover straps too - perfect for lazing by the pool, cannonballing or reaching for the b...oogie board. If the sun gets too hot, team with one of our flowing kaftans. read more

Every mermaid worth her tail knows that frills are an under-the-sea essential. We've popped some on the top and bottoms of this cu...te flower print bikini set. The ruched chest keeps the top in place, perfect for showing off underwater acrobatics. read more

Ruffles galore! Our bikini set features crossover straps too - perfect for lazing by the pool, cannonballing or reaching for the b...oogie board. If the sun gets too hot, team with one of our flowing kaftans. read more

Our bright bikini sets are just the thing for a day of fun in the sun. Think fun colours, secure straps and just the right amount ...of stretch (hello, comfort). Contrasting tape means they stay put and won't get in the way of a round or two of beach games. read more

Our bright bikini sets are just the thing for a day of fun in the sun. Think fun colours, secure straps and just the right amount ...of stretch (hello, comfort). Contrasting tape means they stay put and won't get in the way of a round or two of beach games. read more

Ruffles galore! Our bikini set features crossover straps too - perfect for lazing by the pool, cannonballing or reaching for the b...oogie board. If the sun gets too hot, team with one of our flowing kaftans. read more

This bright bikini is ready for every aqua adventure, whether that's making a splash in the ocean or cooling off in the paddling p...ool. Playful prints and contrast binding add plenty of fun. More colourful than a shoal of tropical fish, it's ideal for exploring the shallows and (on especially brave days) venturing out to the depths. read more

Ruffles galore! Our bikini set features crossover straps too - perfect for lazing by the pool, cannonballing or reaching for the b...oogie board. If the sun gets too hot, team with one of our flowing kaftans. read more

In the battle against grey skies, we would back our floral coat - complete with cheery colours. This quilted design is waterproof ...and has a supersoft fleece lining, so it's perfect for trips to the park on chilly mornings. read more

These splashtastic bikini bottoms are perfect for posing by the pool and swimming in the sea. They're made from our special SPF 50...+ fabric for extra sun protection, and come in a range of playful prints and colours. Create your own set by mixing and matching with our tops. read more

Make a splash with these colourful swimming costumes, featuring eye-catching appliqué details. Take a dip with the friendly whale ...or a mermaid with a fluttering tail, or choose a bright rainbow, juicy strawberry or 3D flowers. read more

Ready to hit the beach? Those sandcastles won't build themselves! This bikini top has a hint of stretch, completed with fun frills... and contrast binding, ready for mixing or matching with a range of printed bikini bottoms. read more

The bright criss-cross detailing at the back of this bikini top stands out in a sea of swimwear, and is comfortable and stretchy e...nough for every beach adventure, from stone-skimming to bodyboarding. Contrast straps and binding add an extra touch of colour. Mix and match it with the rest of our vibrant range. read more

The bright criss-cross detailing at the back of this bikini top stands out in a sea of swimwear, and is comfortable and stretchy e...nough for every beach adventure, from stone-skimming to bodyboarding. Contrast straps and binding add an extra touch of colour. Mix and match it with the rest of our vibrant range. read more

Our frilly swim briefs will turn any mermaid's tail green with envy. They're perfect for splashing on the shore and showing off ne...w moves at the swimming pool. Mix or match them and let the aquatic fun begin. read more