The redesigns ditches the 'thumbs up' and introduces a f with the word 'like'. It's first change to Facebook's Like button since its introduction in 2010.

Facebook has announced redesigning its iconic Share and Like buttons. It's notable it is the first time “Like” button is getting a change since its launch in 2010. Websites currently using the Like button will be automatically upgraded to the new button.

The new design does away with the “thumbs up” and includes F with the word “like” - f like. Facebook is also working to pair like and share buttons in a single embed, hoping that websites will include both.

Citing a recent Shareholic report, Facebook says its Like and Share buttons are viewed more than 22 billions daily across more than 7.5 million websites, and are important drivers of Facebook referral traffic, which is greater than all other social networks combined.

“We're already seeing a favorable increase in Likes and Shares with the new design and will be rolling these buttons out to everyone in the coming weeks. If you are currently using the old Like button, you'll be automatically upgraded to the new design as part of our roll out,” says Facebook in a blog post.

Facebook also gives example of several websites benefiting from the new Like and Share buttons. While Like button directly posts content to the social network, Share button allows users to personalise message and customise audience.

"We place the Like and Share buttons right below the headline of our articles and in a persistent left side bar that stays with the user when they scroll down the page. We want to give people every opportunity to like and share content, and, at this point, I like to think we've made it hard not to engage in social actions,” says The Huffington Post's Head of Product Nico Pitne.

"The stories that are generated when a customer clicks on the Like and Share buttons are clearly resonating with friends and groups, resulting in high referral traffic and ultimately bookings to the 220,000 plus hotels at Hotels.com,” says Hotels.com Product Manager Iain Niven-Bowling.

What do you think of Facebook's new Like button? Do you f like it? Let us know in the comments section below: