Creative

Coca Cola - Move to the Beat

2012-03-07

Mother created the ‘Move to the Beat’ global campaign for Coca-Cola as a sponsor of the Olympic Games of 2012.

Featuring Mark Ronson and singer Katy B, the spot featured the new Coca-Cola anthem for the Olympic Games ‘Anywhere in the World’ which used the sounds of music, sport and Coca-Cola to create a unique rhythmic beat. Ronson used innovative recording techniques as he travelled the world to capture the sounds of the Coca-Cola Move to the Beat athletes– five Olympic hopefuls chosen for their sporting prowess and inspirational stories: GB table tennis player Darius Knight; US hurdler David Oliver; Russian sprinter Kseniya Vdovina; Singapore archer Dayyan Jaffar, and Mexican taekwondo martial artist Maria Espinoza.

‘Anywhere in the World’ was then released as a single, and a documentary showing Ronson travelling around the world capturing the sound of sport was aired on Channel 4.