iF SOCIAL IMPACT PRIZE(free of charge)

Tokyo Art Flow 00/ Event design

Discipline: Communication

Discipline: Communication

An arts festival has transformed Futako-Tamagawa, Tokyo into a world-class, sustainable cultural hub. The Tokyo Art Flow 00 logo is inspired by the Japanese character for “river.” The English sense of a “festival” envelops the overall event alongside a Japanese style of gentle fusion. Around the logo, a fish character also makes occasional appearances. A range of promotional items and official merchandise was produced for the festival. The area around Futako-Tamagawa Station was transformed into the color of Tokyo Art Flow 00 from before the start of the festival and throughout.