leo burnett toronto - an advertising agency thinks out loud

September 2010

far more interesting than a print ad, far more experiential, far more compelling... and likely delivering the equivalent reach and frequency of a traditional buy. nicely done.

An advertisement by Jung von Matt/Alster for watchmaker IWC. Bus straps have been fashioned from images of IWC’s Big Pilot’s Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany.