Sunrise Senior Living Raises More Than $500,000 for the Alzheimer's
Association

December 19, 2014 03:13 PM Eastern Daylight Time

MCLEAN, Va.--(EON: Enhanced Online News)--Sunrise Senior Living has continued its support in the fight to end
Alzheimer’s by raising more than $500,000 for the Alzheimer’s
Association Walk to End Alzheimer’s®. As a National Platinum
Team, Sunrise communities across the U.S. led fundraising activities for
the past several months to reach its half-million dollar donation goal.
Since the partnership began, Sunrise teams have contributed more than
$2.2 million dollars to the cause.

“Our more than $500,000 raised for the Alzheimer’s Association is an
extension of Sunrise’s commitment to champion the quality of life for
all seniors and brings hope that one day we will find a cure for this
devastating disease.”

“Sunrise team members work each day to bring meaning and purpose to
seniors with Alzheimer’s and dementia, as well as provide much needed
support to their families and caregivers,” said Rita
Altman, vice president of Memory Care & Programming for Sunrise.
“Our more than $500,000 raised for the Alzheimer’s Association is an
extension of Sunrise’s commitment to champion the quality of life for
all seniors and brings hope that one day we will find a cure for this
devastating disease.”

In addition to Sunrise’s fundraising efforts, all communities offer
informative events throughout the year to raise awareness of Alzheimer’s
disease and provide senior caregiver resources. Such support is
highlighted during Resources to Remember, an annual week of
Sunrise community events. This year included more than 200 caregiver
support groups and educational sessions on topics such as brain-healthy
foods and the benefits of music therapy.

Someone in the U.S. develops Alzheimer’s every 67 seconds. Last year
alone, 15.5 million caregivers provided an estimated 17.7 billion hours
of care, according to the Alzheimer’s Association.

“I’m incredibly proud of all our Sunrise communities for coming together
and contributing to this very important cause,” said Chris Winkle, chief
executive officer for Sunrise. “This same dedicated spirit is what
drives our team members to provide the highest quality of care for our
residents – something that will always be our first priority.”

For more than 30 years, Sunrise has provided person-centered care and
resources for seniors with dementia and their families. To learn more
about Sunrise’s innovative approach to memory care, visit SunriseSeniorLiving.com/memorycare.

Background

The Alzheimer's Association Walk to End Alzheimer’s® is the world’s
largest event to raise awareness and funds for Alzheimer’s care, support
and research. Held annually in more than 600 communities nationwide,
this inspiring event calls on participants of all ages and abilities to
reclaim the future for millions. Together, we can end Alzheimer’s
disease, the nation’s sixth-leading cause of death.

About Sunrise Senior Living

Sunrise Senior Living, a McLean, Va.-based company, employs
approximately 29,000 people. As of November 1, 2014, Sunrise operated
289 communities in the United States, Canada and the United Kingdom,
with a unit capacity of approximately 26,200. Sunrise also managed 12
communities comprised of approximately 800 units throughout the United
Kingdom under the Gracewell Healthcare brand. Sunrise offers a full
range of personalized senior living services, including independent
living, assisted living, care for individuals with Alzheimer's and other
forms of memory loss, as well as nursing and rehabilitative services.
Sunrise's senior living services are delivered by team members who are
trained to encourage independence, preserve dignity, enable freedom of
choice and protect the privacy of residents. To learn more about
Sunrise, please visit SunriseSeniorLiving.com.

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