This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.

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From the lesson

Who and Where? Players and Locations in China

Foreign entrants are often puzzled by varying types and unique features of players they encounter in China, and often make mistakes by treating the locations in China as homogeneous. This Section helps in developing a better understanding of China's context in terms of its players and locations, and a number of strategies to deal with them in China. Who are the players in China? How do foreign firms identify and differentiate different types of Chinese players? What does subnational location mean in China? How do foreign firms respond to the idiosyncratic natures of different Chinese locations?

Taught By

Prof. Xufei Ma

Associate Professor, Director, Center for Entrepreneurship

Dr. Frank Ng

Lecturer

Transcript

Another feature that may have distinguished players in China is whether the firm is publicly listed or not. So what is public listing? In corporate finance a listing refers to the company’s shares being on the list or bought of stock that are officially traded on stock exchange. Usually firms in China get listed through two major channels, Shanghai Stock Exchange and the Shenzhen Stock Exchange. With a capital provider in a stock exchanges and with the supervision of the China Security Regulatory Commission, Chinese listed firms tend to have better governance systems and a better credit record than those non-listed firms. However, some of the non-listed firms are very good market players. Here are two prominent examples, the first one is Huawei, the world's largest telecommunication equipment producer and the third largest smartphone producer. We mentioned earlier, Huawei most likely to use internal equity. The second case is Lao Gan Ma, or Old Godmother, which is China's number one brand of chili sauces, which are sold worldwide, the company most likely to use its own retained earnings as the source of capital.

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