Issue v0.7: Emerging Markets India – Technological Potential of India

The potential of India is unlimited. There is a great entrepreneurial spirit combined with an excellent engineering education system. You can see that already in the breadth of young businesses that are becoming very successful, from Bollywood streaming companies such as Hungama to Indian travel business disruptors such as Redbus and MakeMyTrip; from Classle which brings online education to rural areas to more traditional businesses such as Druva which does enterprise backup and archiving.

India’s biggest challenge is to make sure that they keep the talent they have or motivate the talent that went to study abroad to return to India. We are slowly seeing a shift with the rise of Indian companies making it more attractive to build a career in India.

The Influence of Technology on Development in India

Werner believes that the combination of open-source software and cloud computing is enabling a whole new generation of Indian entrepreneurs to be successful, not only in India but around the world. Redbus is now expanding into Asia and Hotelogix is growing big in South America. Next to the big outsourcing firms in India a whole range of young, new technology companies are growing that are social and cloud focused. One example is Kuliza, a company that enables other enterprises around the world to grow.

written by

Werner Vogels, The Vice President and CTO of Amazon. Amazon has presences across three locations in India: Bangalore, Chennai and Hyderabad. Vogels visits regularly.