New York, September 14, 2012 – Internet legend and web video pioneer Ze Frank joins the leading social news organization to continue the company’s growth through online video. With BuzzFeed’s acquisition of Ze Frank Games, Frank will build a team of video producers in Los Angeles and establish a studio to create content native to the social web. The acquisition and hire are effective immediately.

“I've been a longtime fan of the way that BuzzFeed creates and curates great social content, so it's a thrill to join them. There is a great opportunity to bring BuzzFeed's philosophy to the wild west of online video and I'm excited to be putting together a talented team in LA to make that happen,” said Ze Frank.

“Ze is a true pioneer of web video with a unique talent for creating emotionally compelling content perfectly suited for the social web. As a social publisher, BuzzFeed's growth has been driven by Facebook and Twitter and we are thrilled that Ze Frank is joining to extend our work to YouTube,” said Jonah Peretti, BuzzFeed’s Founder & CEO.

Ze Frank created “The Show with Ze Frank” in 2006, which was seen as a template for the modern video blog. A web pioneer since 2001, his focus on user participation and emotion led to his incredibly viral projects like “Earth Sandwich,” “Young Me/Now Me,” and “Chillout Song.” Frank was featured as a top virologist in Newsweek’s Digital Power Index and his website was listed as one of TIME’s “50 Coolest Websites.” Frank is a frequent TED talk speaker and a Webby award winner. With Kickstarter funding, Frank relaunched “A Show with Ze Frank” in 2012, which he will continue.

More BuzzFeed video can be seen at http://www.youtube.com/buzzfeed

Media Contact:

Ashley McCollum

BuzzFeed, Press Manager

ashley.mccollum@buzzfeed.com

347.977.1411

Alice Suh

BuzzFeed, Director of Communications

alice@buzzfeed.com

646.599.8652

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About BuzzFeed

BuzzFeed is the leading social news organization, intensely focused on delivering high-quality original reporting, insight, and viral content across a rapidly expanding array of subject areas. Our technology powers the social distribution of content, detects what is trending on the web, and connects people in realtime with the hottest content of the moment. Our site is rapidly growing and reaches more than 25 million monthly unique visitors. Jonah Peretti, Founder & CEO of BuzzFeed, previously co-founded the Huffington Post. Ben Smith is its Editor-in-chief.