Ogilvy Healthworld Analytics’ senior consultant, Jon-Eric Waddell, breaks down the elements of a successful email campaign. Waddell takes a deeper look into how marketers can evaluate the customer journey to bring our performance to the next level.

Ogilvy HealthPR’s social media manager in the London, Rebecca Canvin, draws from discussions at Social Media Week in London to examine the pros and cons of social media’s influence on our mental health.