Minimum Viable Brand

Efficient branding for startups

Pilot has drawn from more than a decade of expertise to create a brand strategy process for early stage ventures and entrepreneurs who need to identify and align their values quickly and efficiently. We build a baseline brand around which the company can grow.

The MVB Process

Week 1

Discovery workshop

Week 2

Independent research and interviews

Week 3

Story and positioning workshop

Week 4

Brand story and strategy presentation

Concentrating a typical months-long branding process into four weeks, MVB is a series of focused sprints. Our award-winning, multidisciplinary strategy and design team will take you through intensive workshops to help you identify what’s essential about your business and definine a unique positioning and strategy.

What you get

The outcome is a brand story that cuts through the noise and connects with your audience. It’s a foundation that can be built on to inform your visual identity, marketing, or growth strategy.

MVB projects

Armed with potentially disruptive pipeline inspection tools, we highlighted INGU’s unique position in the oil and gas world — which helped them secure $1 million in seed funding and their first live tests. Find out how we found INGU’s whitespace:

“For a startup we couldn’t be in a better position. It helped us significantly and is well received by our clients and investors”

We pushed renewable energy technology firm Biome to embrace deep design as their core strength — which helped them secure funding, pilots and a commercial demonstration. See how we found them a quick way forward:

Call Pixels had unique call-tracking software but weren’t gaining traction. We repositioned them from just another SAAS product to a way to make customer relations more human. This lead us to a full top-to-bottom rebrand, designed around the notion of them as a loyal best friend: Retreaver. They now manage calls for some of the most successful companies in North America: