ELLE international editors reflect on 30 years of beauty content

ELLE Brazil

1 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE Brazil

"[We] showed a more natural and very healthy kind of beauty, which was very well suited for Brazilian women." - Susana Barbosa, editor-in-chief READ MORE: Behind the scenes at the 2015 Beauty Grand Prix

ELLE Austrailia

2 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE Austrailia

"At ELLE Australia we aim to foster the empowerment of women, in a uniquely ELLE way – by being inspiring, rather than earnest or worthy. We introduce them to other inspiring women, and we make them feel confident in how they look and what they have to say." - Justine Cullen, editor-in-chief READ MORE: 15 innovative beauty products

ELLE Malaysia

3 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE Malaysia

"ELLE Malaysia has continued to democratize fashion for the Malaysian crowd. With instant feeds from the fashion weeks around the world, Malaysian women are now getting real time, on-the-scene updates right from the runways." - Andrea Wong, editor-in-chief READ MORE: The modern way to wear seductive scents

ELLE Quebec

4 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE Quebec

"ELLE Quebec has made some major improvements with the following actions and issues: 'La journée sans maquillage' (No-makeup Day) was initiated by the magazine and Canal Vie (a television broadcast in Quebec). "No makeup day" is now celebrated every year in more than 200 grad schools in Quebec." - Melanie Frappa, editor-in-chief READ MORE: 4 reasons why floral scents work for winter

ELLE India

5 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE India

"With its strong focus on beauty, ELLE brought the expert voice to questions particular to Indian skin." - Aishwarya Subramanyam, editor-in-chief READ MORE: The 56 best beauty products of 2015

ELLE South Africa

6 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE South Africa

"The magazine has evolved to reflect the changes in society and has done so in an authentic and relevant manner." - Gisele Wertheim Aymes, director READ MORE: An editor's dessert-inspired winter beauty routine

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ELLE UK

7 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE UK

"ELLE has a great history of discovering and nurturing the very best creative talent in design, music, writing, performing and beyond. ELLE's role in society is to educate, inform and inspire through our features and campaigns such as our 'Rebranding Feminism' project in October 2013." - Lorraine Candy, editor-in-chief READ MORE: Why you love the scent of your hair products so much

ELLE Bulgaria

8 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE Bulgaria

"ELLE changed the perception of beauty – not only in terms of makeup and skincare, but also healthy living." - Maria Georgieva, editor-in-chief READ MORE: 9 tips for getting (and keeping) perfect party makeup

ELLE Ukraine

9 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE Ukraine

"It helps us to influence the fashion market, to discover and promote new talents and of course to do big projects that create a buzz... ELLE Ukraine is the only glossy magazine that has run two first ladies and one prime minister on its cover." - Sonya Zabouga, editor-in-chief READ MORE: 10 must-know beauty tips for wearing makeup when you're sick

ELLE Denmark

10 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE Denmark

"Danish ELLE is a playground for our most talented hair and makeup artists – and as we are known for that, we attract the most talented people in Denmark. Our readers love being exposed to our beauty overload, naturally in combination with all the beauty news, etc." - Cecile Christiansen, editor-in-chief READ MORE: The most seductive red lipsticks for your skin tone

ELLE France

11 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE France

"[We] help [people] feel good, and play down beauty injections. [We] report all new ways of feeling good and beautiful (i.e. food, meditation)" - Katell Pouliquen, features editor READ MORE: 7 things that may be breaking you out

ELLE China

12 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE China

"ELLE China has always been the leader of the Chinese beauty industry. ELLE readers love our views and attitude because we are like their best friends, sharing beauty expertise in a positive and funny way." - Xiao Xue, editor-in-chief READ MORE: Apply your skincare products in this order for maximum benefits

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ELLE Norway

13 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE Norway

"ELLE has had a big influence and plays an important role in Norway. ELLE is regarded as an important opinion leader, and an expert and a guide when it comes to fashion and beauty, lifestyle trends, popular culture and women in society issues." - Signy Fardal, editor-in-chief READ MORE: How to properly take care of your nails come winter

ELLE Romania

14 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE Romania

"I think the influence is best seen when looking at the younger generation of women, who came of age after we launched the magazine. In a sense, they were the first ones to really benefit from it. They are free women now, willing to make their voices heard, with bold and strong careers who are at the same time concerned about their own appearance, their health, about fashion and other issues. I can definitely say that we encouraged women here to be more willing to express themselves. Aside from the magazine, we kept direct contact with our readers, having book clubs, where we discussed cultural news, movie premieres, beauty clubs and all sorts of meetings. A bond has formed between the ELLE team and our readers, nowadays stronger than ever, through social media. And this is how we can measure a certain influence – for them, we are the experts they can relate to, the leaders to follow, when it comes to fashion and beauty, but also when social issues are involved." - Roxana Voloseniuc, editor-in-chief READ MORE: 10 must-know beauty tips for wearing makeup while you're sick

ELLE Holland

15 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE Holland

"ELLE showed that serious in-depth beauty content could be on trend and also have a strong fashion angle." - Hilmar Mulder, editor-in-chief READ MORE: The 7 hottest beauty buys for December

ELLE Sweden

"ELLE was the first magazine to combine aspirational beauty with guidance and a healthy spirit." - Mari Janson, editor-in-chief READ MORE: 9+ must-have beauty buys for the best sleep ever

ELLE Serbia

17 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE Serbia

"With delicate cosmetics and a great choice of makeup products with precise advice on how to use them, ELLE has become a friendly teacher who makes women more conscious about their physical appearance and their health too." - Sonja Kovacs, editor-in-chief READ MORE: The modern way to wear seductive scents

ELLE Vietnam

18 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE Vietnam

"ELLE has become a close girlfriend of Vietnamese women when it comes to beauty. They know about the latest and best products in ELLE and they love the ELLE Beauty Awards. ELLE also publishes beauty supplements so it has also become the 'beauty bible' for women. Beautiful beauty/makeup pictures in ELLE are a great source of inspiration for all women." - Danh-Quy Nguyen, editor-in-chief READ MORE: A case for adding glitter and (more) eyeliner to your makeup wardrobe right now

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ELLE Hungary

19 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE Hungary

"ELLE established a new era, where fashion and art became enjoyable parts of a woman's everyday life. It was the first fashion magazine that celebrated both sexiness and intelligence and proved that women's magazines can do serious journalism too. Our in-depth articles about the changing values still generate a lot of arguments and encourage a generation to question the standard rules and roles for women in society." - Livia Liptai, editor-in-chief READ MORE: 15 innovative beauty products

ELLE Thailand

20 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE Thailand

"Back then, there were quite a few beauty brands that were popular amongst Thais. But after ELLE's launch, women began to discover more about international brands, and that triggered the start of the beauty-market boom in Thailand." - Panu Sombatyanuchit, editor-in-chief READ MORE: The 7 hottest beauty buys for December

ELLE Japan

21 / 21

Image by: ELLE Canada
By: ELLE Canada
Source: ELLE Japan

"We have acted as guides for Japanese women to have a global perspectives in lifestyle and mentality. ELLE has taken a consistent stance on both Japanese and international themes. Japanese women have had wider views and have come to judge by global standards. We established a niche for fashion magazines that are not only about fashion but also about general messages, which include culture or lifestyle and so on." - Kanako Sakai, editor-in-chief READ MORE: 15 life-changing beauty innovations