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Prince Mexico Ramps Up Growth Strategy For Its Products

Prince Mexico SA (OTCQB: LUVE) ("Prince Mexico" or the "Company"), a distribution company focused on expanding the retail reach of high-end Prince sporting goods and related products, announced today the Company's plans for ramping up its growth strategy by including premier placement of Prince Mexico SA products into established retailers as well as aggressive distribution tactics into new markets.

"The Prince brand is among the world's best known sporting goods. It represents a proven, top-shelf product that successfully reaches across multiple demographics, and cultures. It is recognized worldwide as both a luxury brand, and one that is accessible to every sportsman. As we enter new markets and access millions of potential new customers we are confident our brand will exceed our expectations in the retail sector," said
Francis Duncan Forbes, President and CEO of Prince Mexico.

About Prince Mexico SA (OTCQB: LUVE) Prince Mexico SA is a sports distribution company focused on delivering industry-leading sport products to the Mexican markets. Since 2008, Prince Mexico has had the exclusive distribution rights to sell Prince, Ektelon and Viking brand name products in
Mexico. To date, the Company has introduced its products to the market and established key relationships with corporate partners with proven distribution networks. For more information visit our corporate website at:
http://www.princemexicosa.com.

Notice Regarding Forward-Looking Statements This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, risk reduction, insurance coverage, business strategy, sales of equipment and global markets. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.