Steve El-Sharawy, EzyInsights

Head of Innovation

At EzyInsights, Steve drives new feature development for a tool that is used by over 5000 journalists in 16 countries.

He has spent the last 13 years working with data and making it tell a story people can understand. Right now he looks at engagement data from news stories to try and help build a picture of what’s happening in the world and how. He looks behind the curtain of the Facebook algorithm to see what’s really picking up traction with the public.

At Media Honeypot he will share with us the data available on personalization and what publishers in different markets are doing in the field, what is doable at the moment, what are the challenges.