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Paywalls are one possible model from monetizing a website’s content. They are especially popular with quality news sites and websites that offer highly valuable content that takes a lot of resources to produce.

While it’s a great model for monetization, it’s always been tricky for SEO: if Google doesn’t see your content, how are they going to rank it?

A Google MyBusiness listing is essential to many smaller and local businesses. Not only does the listing appear prominently for searches for the business name or brand , but it can also appear for more generic searches in the so-called “localpack”, local search results and, of course, Google Maps. Especially on mobile devices, this local-pack takes an extremely prominent position and pushes the other organic search results further down.

The so called bounce rate can be a significant indicator for a website’s performance. However a high bounce rate doesn’t necessarily mean that a page is underperforming. While it can be a marker for problems like “The page’s content doesn’t fit its heading” it could as well also mean “User quickly find what they have been looking for!”.
In the following we will take a closer look at how to determine which category fits certain pages. Read more

What exactly is Duplicate Content?

To put it short: Duplicate Content is content, that can be found online on more than a single website, meaning it can be accessed via multiple URLs.

Why is it bad?
It’s hard for search engines to determine which content is the best match for a specific search query. Should there be multiple websites with the same or very similar content, Google will make sure not to show all of these in its result pages. It will rather try to determine which page is the original source and thus granting it a higher relevancy. This can be bad news for a website, as all pages with duplicate content will have to share relevancy score and consequently will lose significance and ranking positions.

https://kloos.agency/wp-content/uploads/2017/01/duplicate-content.jpg289672Andrea Hofmaierhttps://www.kloos.at/wp-content/uploads/2015/07/kloos_logo_schwarz_150.pngAndrea Hofmaier2017-01-05 11:13:072017-01-19 12:53:51Duplicate Content - the effects on SEO and how to deal with it

There are many reasons why you should transfer your static homepage to the content management system (CMS) WordPress – for more flexibility or to save some working time – CMSs have for sure many advantages.

Besides all the positive aspects there are also some dangers such a change bears. In this article you will find out what you have to be aware of in such a changeover.

How do you know if your website is a success? Or how many users visit your website on a daily basis, how long they linger there, from where and how they reach the site or where they leave it? What can you learn from your visitors’ interaction with your website?
To track and understand all of the above you will need an analytics program. In most cases Google Analytics will be your first choice – it’s free and effective. Read more