Month: June 2016

While 2015 was a record year for pharma partnerships, only a fraction of those were focused on commercialization. Competitive pressures are increasing, and pharma launches are becoming less predictable. Gain insight on partnering trends in personalized medicine and solutions for a successful partnering strategy with our new infographic. Did You Love It? Share This Infographic […]

Companion diagnostics are diagnostic tests that provide information to guide the use of a corresponding therapy. These days, the ‘one therapy fits all’ approach to medicine has been demonstrated to be insufficient. Trial and error is often used to select a therapy for a specific person. Companion diagnostics aim to eliminate this by identifying patients […]

The product launch is a moment of truth when it comes to the longevity of any pharmaceutical company. If a company manages a launch well, all of its recent shortcomings are forgiven and even patent cliffs become less scary. For the companies who will lead the way in the next century, pharmaceutical launches will look […]