With Instagram ingrained into the fibre of our everyday lives, it seems that there is an increasing need for competition, the need to have the best eyebrows, the best nails and the coolest clothes. One of the best things to come out of our Instagram driven lifestyles is the rise of independent brands. The high street is pumping out the same-ish underwhelming clothing, that makes people less distinguishable. In this “high street uniformed” world we are living in, independent brands are beacons of hope and celebrate the niche, the individual and the independent. As more independent brands are being thrown into the style mix, more options and opportunity for individuality are becoming a possibility for those who are tired of accidentally wearing the same outfit as their best friend.

Why shopping independent helps...

By supporting local independent stores you’re helping to give back to your own local economy, encouraging difference and backing someone’s vision. Many local shops appreciate support of local clients and show this through helping the community either through charities or fund raising. Independent brands are built on a foundation of better ethics and better standards. Nine times out of ten, the materials used to create the clothing are sourced locally, which lowers the company’s carbon footprint, and the products are also made locally, which can create fair and ethical jobs for the local community. Independent shopping is truly the gift that keeps on giving. The bonus of Instagram, is that you can find independent designers around the world and connect directly with them.

Independent brands have a flair to them, they are influenced by the designers own creativity, culture, society and music, which brings more depth to fashion. Understandably, high street fashion is made to cater for the masses rather than the minority. So if you’re a fashion enthusiast who is tired of looking the same as everybody else, or being able to predict people’s outfit choices, then independent brands have the capability to put you a cut above. If you find your niche, a style that defines you as an individual, then there should be clothes that allow you to express this as much or as little as you desire. Here are some street wear independent brands to look out for on instagram in 2017…

Lifestyle over Luxury

Lifestyle over Luxury is for the daring and spontaneous, this brand is not only independent, however they are ethical in every way. For every single item of eco clothing sold, an entire garbage bag of plastic is cleaned up off beaches and prevented from entering our oceans. You'll find the message of good vibes and a relaxed lifestyle conveyed on every piece of their clothing, so if you love getting outdoors then check out this independent brand.

Im a Good Girl

Im a Good Girl Tee Mill is a brand that is without a doubt playing a cut above the game. This UK-based independent brand are making waves with the coolest and most unique tshirt designs. One thing is for sure, you won’t find quality quite like these guys on the high street. A unique screenprinted tee really does have the ability to make or break your outfit, they draw attention from your overall look, so always make sure to pick one that suits your style – if you’re not sure, it never hurts to get a second opinion. The bonus is that not only is this brand independent, however all of the shirts are organic and you can trace the origin of the fabric on every page to see where your fabrics are coming from (which is 100% not something you can do with high street clothing).

Ecracy Apparel

Ecracy Apparel was born to be bold and thought provoking, defining itself as an eco friendly company driven by passion. Not only is this company sustainable, however they are unique and when wearing their pieces, I can assure you that you'll be the only one of your friends with that piece of clothing (unless of course they go out and copy your look). Based out of central Florida, USA this young company (launched in 2016) is one to watch out for and of course support.