What's this about

Enjoy fresh fruit and veg at its seasonal best

Eat Seasonably celebrates eating the right things at the right time: a crisp salad when it’s hot and sunny, a wholesome stew when it’s cold; strawberries in June, Brussels sprouts in December.

Eating seasonably means:

Better taste – top chefs agree that fresh seasonal produce is best

Better value – our research has shown that a basket of fruit and veg bought in the summer can be as much as a third cheaper than the same basket bought out of season

Better for the planet – growing in season requires lower levels of artificial inputs than at other times of the year

The Eat Seasonably Campaign

We’ve launched a nationwide campaign to help you enjoy fruit and veg at its seasonal best. Eat Seasonably is backed by major supermarkets and small market stall-holders alike, as well as cafes, pubs, restaurants and some of the nation’s favourite charities. Top chefs and leading food organisations are also on board.

What it means for you is better labelling and clearer signposting of when fruits and vegetables are in season, as well as promotions and offers to make them even more tasty. Join in!

Eat Seasonably, Eat Sustainably

Eating seasonably is also a great way of eating more sustainably. Growing fruit and veg in season requires lower levels of artificial inputs like heating, lighting, pesticides and fertilisers than at other times of the year. So seasonable produce has a lower environmental impact.

Eating seasonably is also a great first step towards thinking about the wider environmental implications of your diet. In fact, there are many ways to decrease the impact of what you and your family eat.