Four Useful Tips to Bring Prosperity to Your Business via Twitter

As one of the largest social networking sites, Twitter has been put into a comparison position with Facebook (the largest platform for social interaction) since its birth, especially on business field.

People usually hold the view that Facebook works more efficient than Twitter (it’s understandable, as it requires far greater vision to bring out the best from the 140 words limitation), but that’s not the case.

Successful promoting cases are available as proof to indicate that as long as measures are taken properly, Twitter is bound to be an efficient channel for business.

1 . Win Your Twitter Followers’ Trust

Nothing comes easy. The phrase could also apply to business on Twitter. It takes you great efforts to attract oodles of followers, but it will take much more to earn followers’ trust, which is a significant step to turn them into loyal purchaser.

When you have got a certain number of followers, it’s time to build up your own group and invite your followers to participate in.

Being the administrator, it’s your duty to come up with articles, practical skills, or informative materials relevant to your field regularly.

Also, you should be well-prepared to answer questions and give suggestions in time. In that way, followers will gain great confidence as well as trust to your expertise and in return for this, the trust will mutate into confidence to your products; so that your business will see a real boom and your efforts will be rewarded.

2 . Using “Hashtag” Ingeniously

Hashtag is a useful tool provided by twitter, but only a few users have grasped tricks of it. According to its definition, hashtag is s community-driven convention for adding extra content and metadata to your tweets.

You could search your favorites by adding keywords behind”#”. People often use it to seek for people with the same interest, career, niche and topics.

You are capable to search for people or group with the hashtag related to your business marketing and interact with them. In that case, you are accessible to targeted followers more efficiently; invite them to your group and exchange information freely.

Moreover, it’s a wise decision to add you a hashtag to get focused by other users searching for the same tag.

It’s shame to have your business competitors use hashtag to promote their brands while you are still aware of its function.

3 . Make the Most of the 140 Words

Word limitation is the most highlighted feature of Twitter, also the most controversial one.

People often doubt the possibility of launching business project by the limitation for it seems far from enough to a product’s description, not to mention the usual detailed material for brands. But nothing is impossible to a willing heart.

Designing your words in simple and expressive ad way may give you a surprise!

You can get inspiration from good tweets. For example, here’s a recent one from Sam Ovens:

Forget b2b and b2c. It’s p2p. People to People.

The tweet above receives a good reflection from both consumers and businesses.

According to a survey, it you are able to make followers’ eyes lingering on your tweets for more than five seconds, they will have a to click the URL to the product. So, play your words carefully and drag followers’ attention.

4 . Use Twitter as a Channel to Increase Traffic

Maybe from your perspective, all the above tips are insufficient to your promoting plan. Then you could try this way: using Twitter as a tool to supplement traffic of Facebook or your official websites.

Every time new product is released, you could tweet to your followers with a link connected to your online shop, but the sales merely depends on followers’ interest or your influence on them.

So try to offer some discount coupons from time to time to lure them to click the links.

Hi Erik, oh yes – Twitter is my favorite for this reason. I find it so much easier to network here than on the big Facebook. It’s my highest source of traffic combined with the use of Triberr.
I think being real with a real photo on Twitter is key to start with. So many newbies start with a funky image – I ran into an old co-worker yesterday and asked me about Twitter. Soon as I saw her new profile I laughed – it had Doritos as her Profile pic – nothing to do with why she was on the network. I set her straight quick – LOL.
I have to work more on #3 – thanks for the reminder on that one. That was a great example Erik.
Thanks and have a great day!

Lol, Doritos as a profile pic, that is funny! 🙂
Twitter is my highest source of social media traffic too, Lisa.
Aside Triberr, there’s Justretweet and VCB too.
Thanks for stopping by, have a good day there.

Twitter is one of the best Social Media site I have used after Facebook. It helps me to connect with like minded bloggers and also help me to promote my posts. Twitter is a great place to increase networking and have tremendous opportunities. Thanks for writing this beautiful post.

I love to hang around on Twitter. One of the best social media platforms. It helps me to connect with the people with same profession and built a great community, which can be healthy for our blogs or products.

The better we built the relation, the better we built trust. Its always good to build trust,so that it can nourish our business.

Hash tags are more like the SEO and can help us to rank better among the related search. I have been using twitter to promote others content and building relations with the fellow bloggers.