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eHealth, Inc. to Participate in The World Congress Leadership Summit on Medicaid Panel on Early Innovator Grants for State Health Insurance Exchanges

July 14, 2011

Industry Panel Will Focus on Early Innovator Grants and the Developments of State Exchanges

Mountain View, CA, July 14, 2011 – eHealth, Inc. (NASDAQ: EHTH) will be participating in a panel discussion on Early Innovator Grants for State Health Insurance Exchanges at the World Congress Leadership Summit on Medicaid in Falls Church, VA on Thursday, July 14, 2011. Sam Gibbs, President of eHealth Government Systems, will speak on the panel, along with leaders from the state and federal government and executives from other leading exchange technology providers.

The panel discussion will focus on the status of state health insurance exchanges and the early innovator grants provided by the U.S. Department of Health and Human Services (HHS). Panelists will discuss:

The policy and political goals of exchanges, as established in the Patient Protection and Affordable Care Act (PPACA)

The state-level interpretation of the guidelines for exchanges and differing strategies for achieving the goals established by the PPACA

Technology hurdles to implementation and potential solutions currently functioning in the marketplace

Public perception of Health Insurance Exchanges – do Americans understand the role exchanges will play in increasing choice and transparency in the marketplace?

Other representatives from eHealth’s Government Systems group will also be exhibiting at the Medicaid conference throughout the show on July 13-15.

The Patient Protection and Affordable Care Act of 2010 requires state governments to deploy online health insurance exchanges allowing consumers to quote, compare, and enroll in the individual and small business health insurance plans of their choice.

Over the course of the past twelve years, eHealth has pioneered online health insurance comparison and enrollment platforms that have helped insure over 2 million Americans nationwide. Through the company’s eHealth Technology and eHealth Government Systems groups, eHealth has been a leading provider of exchange and e-commerce technology platforms for health insurance carriers, brokers, agents and state and federal governments.

About eHealth

eHealth, Inc. (NASDAQ: EHTH) is the parent company of eHealthInsurance, the nation's leading online source of health insurance for individuals, families and small businesses. Through the company's website, www.eHealthInsurance.com, consumers can get quotes from leading health insurance carriers, compare plans side by side, and apply for and purchase health insurance. eHealthInsurance offers thousands of individual, family and small business health plans underwritten by more than 180 of the nation's leading health insurance companies. eHealthInsurance is licensed to sell health insurance in all 50 states and the District of Columbia, making it the ideal model of a successful, high-functioning health insurance exchange. Through the company’s eHealth Technology solution (www.eHealthTechnology.com), eHealth is also a leading provider of health insurance exchange technology. eHealthTechnology’s exchange platform provides a suite of hosted e-commerce solutions that enable health plan providers, resellers and government entities to market and distribute products online. eHealth, Inc. also provides powerful online and pharmacy-based tools to help seniors navigate Medicare health insurance options, choose the right plan and enroll in select plans online through its wholly-owned subsidiary, PlanPrescriber.com (www.planprescriber.com) and through its Medicare website www.eHealthMedicare.com.

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