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E-MAIL MARKETERS BIGFOOT, EXPRESSION ENGINES MERGE

Published on March 22, 2001.

E-mail marketing companies Bigfoot Interactive and Expression Engines, both New York, are merging. The combined private company says it will leverage Expression Engine's ASP-model e-mail technology against Bigfoot's e-mail marketing strategy and creative services in an effort to provide a broader range of services to marketers. The new entity, which will operate as Bigfoot Interactive, will be led by CEO Al DiGuido, former CEO of Expression Engines, and Chief Strategy Officer Jim Hoffman, co-founder and former CEO of Bigfoot. Financial terms of the deal were not disclosed. -- Cara Beardi