This project involved an entire refresh of their existing website that failed to showcase the homes as the key focus. Omnivo Digital designed and developed a new mobile responsive website refocusing the homes as prominent hero images. We overhauled Maravilla Estates’ marketing strategy to include digital marketing such as PPC, display, remarketing, and SEO campaign targeted at 55+ home buyers. Omnivo Digital re-designed their Facebook page and designed social media post image templates to be used by internal marketing to reinforce brand consistent principles.

We also designed and developed landing pages for specific campaign promotions, implemented Vtiger web-to-lead CRM integration, rolled out an interactive project map in the sales office showing lot status, developed interactive floorplans with hover over camera angels correlating home interior images with specific parts of the home, and integrated an immersive 3D Matterport virtual tour of real model homes on their website.