British Customs Iron Moto Challenge

American motorcycling rests on the shoulders of speedshops - small, independent dealers nationwide dedicated to the craft of going fast. There was no financial benefit, no nationwide attention, just the thrill of adrenaline, and the satisfaction of beating the garage down the street. This was the genesis of American racing lore from flat tracks, to circuits, to the dragstrips.

This year, the speedshop tradition is being rekindled by bringing together brands and dealers that foster a culture of customization, individuality, and drive for performance.

June 13-15th at the Motoblot Show, four dealers will choose their Triumph Motorcycle and British Customs Package to create their ideal custom. From there, the limits are theirs to decide.

The builds will come to fruition live during the show June 15th. The winner will be up to a digital and live audience, and a panel of professional builders including: