Solid white films, made up of bi-axially oriented polypropylene (BOPP) films, are increasing in demand due to their opacity, printability, and resistivity to fats and chemicals. Solid white films are especially appropriate for the labelling of cosmetics, personal care products, and homecare products which needs weather and chemical resistant packaging. Solid white films are a popular raw material for flexible packaging, owing to their abundant availability in form of thin laminates. Solid white films are extensively used for the packaging of frozen food, and confectionery and bakery products, owing to their excellent sealing properties, besides also acting as a light barrier.

In-mold Labelling Technology Reforming the Solid White Films Market: Owing to the need for eco-friendly and cost-effective labeling, the adoption of in-mold labelling technology is expected to experience fast pace growth during the next five years. The high stiffness and glossy surface of a solid white film provides premium surface finish to molded containers. Manufacturers are trying to develop solid white films that can offer high printability and die cutting performance, for both, offset and flexography printing technologies.

The growing number of food service providers in emerging countries is having a significant impact on the packaging industry. Food grade solid white films are highly preferred for the packaging of processed food, owing to their conformability to the regulations of the Food and Drugs Authority (FDA). BOPP possesses significant formability, which allows the production of 10 micron or even thinner solid white films, making the films suitable for end users looking for advanced packaging solutions. The lamination and printing facility provided by solid white films with glossy and matt finishing makes them an ideal choice for magazine covers.

China & India are Anticipated to Fuel the Demand for Solid White Films: North America and Western Europe are matured markets for solid white films. The food & beverage industry in China, India, and Indonesia is projected to witness fast pace growth, owing to the increasing urban population and increasing per capita expenditure on food products. This will have a significantly positive influence on food & beverage packaging and demand for solid white films.

Abhishek Budholiya is a tech blogger, digital marketing pro, and has contributed to numerous tech magazines. Currently, as a technology and digital branding consultant, he offers his analysis on the tech market research landscape. His forte is analysing the commercial viability of a new breakthrough, a trait you can see in his writing. When he is not ruminating about the tech world, he can be found playing table tennis or hanging out with his friends.