UrgentRx to reach SXSW attendees via Uber partnership

UrgentRx on Friday partnered with Uber to help attendees at South by Southwest recover from the often rapid-fire pace of shows, lectures, concerts and parties that overtake the city each year.

“UrgentRx and Uber are a natural fit,” said Jordan Eisenberg, founder and CEO of UrgentRx. “Both brands pride themselves on being right there when people need them. And in the non-stop frenetic environment of SXSW, what could be more valuable?”