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Wednesday, October 31, 2012

Why You Should Buy Art That You Love

I’m sure you’ve heard this phrase before: “Art is an
investment.”

This is undeniably true. A collector who purchases the work
of a relatively unknown artist that becomes famous a year later will see a
dramatic increase in the value of that art – sometimes as much as a 200-300 %
increase in the original investment. Not too shabby.

Because of this, collectors often look to purchase the work
of those artists that they believe will find success and bring them profit in
the long run. They look to trusted sources who will point them in the direction
of the next up-and-coming artists, as well as ones who are already seeing
success and believe that they will continue to see a steady increase as the
years pass.

While there is nothing necessarily wrong with this method to
buying art, it seems to me like a somewhat cold, unfeeling way of approaching
an industry that is built upon creativity, heart, and emotion. To take
something with an unquantifiable value and begin analyzing it based on market
value as you would any commodity. (Yes, this is just how the business of art
is, and is it really bad? No. But as an artist and photographer myself, I
cannot help but feel like it doesn’t have
to be this way.)

What would happen if everyone just bought art because
they love it – not because someone told
them it was “good art” or "valuable" ?

I know, a lot of people already do – thank goodness! But
imagine if everyone did!

First of all, if we all bought art based on how much we like
it personally, those artists that are most accessible would rise naturally to
success because they are loved. Collectors might choose differently at
galleries; instead of purchasing what is trendy and what they are told they
should like, they might purchase from a relatively unknown artist who creates
beautiful work. Instead of following the pack, they set themselves apart and
begin starting their own trends. People see them as collectors of fresh new
artists, always finding gems that no one else can find, and they become interested
in those artists as well.

Secondly, when you buy art that you like and that makes you
feel good, you want to look at it every
day!! You hang it on your wall because it transports you to another place, or
lifts you up when you are feeling down, or inspires you to new ideas. It isn’t
just something that you hung up to show that you know “who’s who” and make you
look good. Instead you feel good when you see it, and that makes it infinitely
more valuable.

Even more than that, when those around you see how much they
love it, they will be more likely to see the beauty in it as well. True
appreciation breeds more appreciation.

If we all support those artists that we love, that we
resonate with, and who speak to us and our hearts, we will help them to continue
to create more beauty for us and this world.

About OC Designer Source

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The Author

Tien Frogget is a third generation artist with a passion for creativity and beauty. It is the diversity of her experiences and passion for living that fills her creations with unique perspective. She is a fine art photographer and writer for OC Designer Source.
www.TienFrogget.com