Bud Light’s Super Bowl Giveaway Gives You Another Reason To Drink More

Most of us do not need encouragement to crack a cold one, but in case you were on the fence about having one tonight after work, Bud Light just made that decision for you. We all know Bud Light advertises heavily to the football fan, evidenced by their NFL team colored cans this season, but they just took football fandom to the next level with their own version of Willy Wonka’s golden ticket hunt.

Bud Light, the Official Beer Sponsor of the NFL, is further celebrating passionate NFL fans around the league by introducing limited-edition “Strike Gold” Super Bowl-themed packaging. Randomly seeded in select packs are gold Super Bowl 51 cans, which – when found – give fans the opportunity to enter for a chance to score big at the end of the season and win tickets to attend the Super Bowl each year for the rest of their life (up to 51 years).

Oh hey, it’s Trey Wingo:

I am not one to gamble, but Bud Light is saying there will be 37,000 of these snazzy cans placed into specially marked package, so I’ve got to like my chances on this one. Normally, it’s whatever I can get my hands on, but I can suck down some Bud Lights if it gives me even the slightest chance at getting to watch TB12 take the field for his 5th ring come February.

The contest runs until January 13th, so drink up. If you’re lucky enough to snag a golden can, snap a pic of it with the hashtags #SBTix4Life and #Sweeps and throw it up on Facebook, Twitter, Instagram, or BudLight.com and wish for the best. You could end up with season tickets to your favorite NFL team or lifetime Super Bowl tickets. Good luck out there..

It’s really genius to be honest. At least in my situation our crew has no brand loyalty to light beer. (miller, bud, coors, etc) its basically what we spot first in the cold section or whatever is a dollar cheaper. It will now be Bud Light until this contest ends because, well why not?