With most social media platforms, you get several chances to share links to your blog and promotions.

On Facebook, post a link to your wall anytime you feel like it. With Twitter, share links back to your blog posts several times a day if it suits your drawers. And links are what fuel the entire engine on Pinterest!

But Instagram? You get one shot.

Just one chance to get your Instagram followers over to your blog to invite them to become a part of your audience.

How Robin Hacks Her Instagram Bio To Get Blog Traffic

Want to see more of these short + super valuable 10-minute webinars for mom bloggers? Sign up here to get free access to each new webinar as it’s released!

Webinar outline

Robin outlines 8 expert tips for transforming your Instagram bio into a traffic driver for your blog. Watch out for these tips in the video above:

Headline

1. Use descriptive keywords to attract your ideal audience

Bio

2. Say who you are as it pertains to your audience
3. Say what you do for your audience
4. Make it eye-pleasing: emojis, make it vertical (line breaks)
5. Keywords: use terms/language your audience might be searching for
6. Customize it for IG audience
7. Call to action: Tell them what you want them to do
8. Link to landing page or blog

After my chat with Robin, I gave my own Instagram bio a makeover. Even though I’m not prominently using Instagram in my blog marketing strategy yet, I was able to take Robin’s advice to make these quick changes in a few minutes!

Here’s what it looks like. You can use this as a template for your own IG bio:

Are you using Instagram in your blog marketing strategy? Did you find this webinar helpful? If so, please share on social media and help another mom blogger out!

Robin Says:

Head over to MarketYourBusinessBlog.com to get free Instagram training and find out more about a private Facebook group all about how to use Instagram to grow your blog!

A 4-Point Blog Profit Formula

So for today, let’s forget about all the stats and stuff that doesn’t matter and instead focus on how to actually make money with our blogs.

You’re going to love today’s 10-minute training. Chrystie from Living For Naptime shares how she sold 4 blogs in 10 years, PLUS the 4-point blog profit formula she uses every time she starts a new blog:

Want to see more of these short + super valuable 10-minute webinars for mom bloggers? Sign up here to get free access to each new webinar as it’s released!

Webinar outline:

Chrystie shares the story of how she monetized and sold her very first blog 10 years ago, and how she’s doing it again and again using these 4 core components:

Component #1: Niche

Component #2: Content

Component #3: Traffic

Component #4: Different Revenue Streams

We chatted more about each of these components in the video, and why they’re essential as the foundation for any profitable blog.

Are you making money with your blog yet? Since you’ve heard how Chrystie does it, can you see it happening for you?

Can you apply any of these monetization components to your blog this week? I’d love to hear your thoughts and how you’ll use this to start making money with your own blog! Please take a quick moment to share this post, then let’s chat below 🙂

“There are a million blogs out there already that talk about what I talk about… why would anyone listen to me?”.

“No matter how hard I try, I just can’t seem to get enough traffic to my blog.”

“Everyone’s talking about growing your email list, but where and how do I even start?”

Have any of these questions ever crossed your mind? When you’re starting a new blog, getting readers and subscribers can feel like an uphill battle. And becoming a blogger that your readers trust and turn to as the “go to” source on your topic? That can feel nearly impossible.

But is doesn’t have to be.

There’s no magic pill for blog popularity

I’ll be the first to tell you that there’s no easy street to growing your blog, but there certainly are smart strategies and shortcuts you can take along the way that can help you get there faster.

If you hang out in any blogging forums or Facebook groups, you may have heard a disappointed blogger or two saying that “guest posting doesn’t work” for getting traffic and growing your blog.

But if that’s really true, then no one told Meera about it. She’s been able to establish authority in her niche and grow her blog in a big way in just 4 months… by guest blogging.

Ever feel like a small fish in a big blogging pond?

Watch this 10-minute webinar to learn Meera’s strategy and criteria for using guest blogging to grow your own blog!

Want to see more of these short + super valuable 10-minute webinars for mom bloggers? Sign up here to get free access to each new webinar as it’s released!

Webinar outline:

Don’t waste time guest posting for sites and getting nothing in return for your blog! Here’s Meera’s magic criteria for choosing guest posting opportunities that will actually work for growing your own blog. Be sure to also download her email pitch template to make pitching those guest posts a breeze!

Print this!

Criteria #1: Choose blogs where your target audience is hanging out

Use Alexa.com to view demographic information for that blog’s visitors to see if it’s a match for what you want. Also make sure the blog gets a decent amount of engagement (comments) and social shares.

Criteria #2: Choose blogs that will build your overall credibility

Getting traffic and subscribers is great, but another goal of guest posting is to establish your own credibility. Pitch blogs that your readers will recognize in order to build trust.

Criteria #3: Choose blogs that will give you an “in” with larger blogs

When starting out, you may not be able to land a hugely popular blog. Start with “micro influencers” and work your way up, name dropping these along the way.

As we’ve learned, not all guest posting opportunities are created equal, and you need to be picky about where you spend your time writing if you want it to have a real impact on the growth of your blog.

But once you land that golden guest posting op, how do you make the most of it? Here are Meera’s tips:

1. Author bio: Use 1-2 links max (even if they let you have more). Giving too many links will overwhelm your readers.

2. Linking strategy: Instead of linking to your blog home page or social media, link straight to an opt-in page with a free content upgrade relevant to the your post. This will ensure that casual readers become subscribers!

3. Welcome email: Don’t leave your new subscribers hanging! Be sure to follow up with an effective welcome email series that will help build that relationship right from the start (be sure to see Meera’s bio below for help with this).

Have you tried Guest blogging yet? What were your results?

After hearing about Meera’s success, do you think guest posting is a strategy you’d like to try for growing your blog? Have any questions? Let’s chat below 🙂

Bloggers gonna blog, and apparently mom bloggers gonna blog even when their kids decide to have a scratching fight in the other room.

That opening will make more sense once you watch this week’s 10-minute webinar below 😉

Know what else will make more sense once you watch the webinar?

How to get a ton of blog email subscribers.

That’s because mom blogger Suzi Whitford shares her secret sauce for how she got thousands of email subscribers from just one blog post.

She used a super clever opt-in bribe (aka. “freebie”, aka. “lead magnet”, aka. “email opt-in offer”) that attracted subscribers to her blog like bees to honey.

Sound too good to be true? I might think so too… if I didn’t see it happen in real time. I remember when Suzi first released this freebie out into the blogging wild, and what a buzz it caused!

But how did she do it? What made her freebie offer so successful?

She shares her 6-point freebie formula with us in this week’s webinar – enjoy!

(For your convenience, my kids graciously provide a short break for you at the 5 minute mark, then again at about 7:55. I think they startled Suzi a bit, but she carries us through like a pro 🙂 ).

Want to see more of these short + super valuable 10-minute webinars for mom bloggers? Sign up here to get free access to each new webinar as it’s released!

Webinar outline:

Here’s a handy printable of Suzi’s 6-point checklist for creating a perfect freebie. Ask yourself these questions to audit your current offering or when you create a new one!

Print this!

#1: Is it useful? Make sure your audience will actually be able to use it and get value from it.

#2: Is it unique? There is so much “same-ness” online that people can easily find for free from a simple Google search. Make sure your freebie is unique.

#3: Will it deliver quick results? We’re busy! And overwhelmed with to-dos! Make sure your freebie will get your reader to a desired result quickly without much work.

#4: Is it all focused on your user? First and foremost, know your reader. Then create a freebie just for them… something that speaks to exactly what they’re struggling with.

#5: Do you wish you thought of it sooner? If your freebie passes this little test, then you can be pretty sure you’ve got a winner.

#6: Is it something so good that people will be willing to pay for it? This little gem of advice from Sue at SuccessfulBlogging.com will seal the deal and help you create an offer that your readers can’t refuse!

Does your freebie opt-in offer pass the test?

Did you catch the extra tip at about 9:15 where Suzi chats about how she actually started collecting email subscribers? It’s a great lesson in “done is better than perfect”!

Do you know any other mom bloggers this quick webinar could help? Please share with them! Then, let’s chat below about freebie offers and blog email subscribers 🙂

Suzi Says:

Check out the eBook just for mom bloggers, Blog by Number, packed with helpful checklists and simple strategies to start a blog that gets traffic and makes money. Learn more about blogging while raising a family at StartAMomBlog.com.

You write your heart out, stick to a schedule, sacrifice sleep, set BIG goals for your blog, and then brace yourself for the growing wave of traffic that everyone tells you is going to come pouring in any minute now.

And then you wait. And wait. And wait some more.

But the traffic doesn’t come. The readers don’t come. Your blog just sits there pretty and perfect with no readers.

But we belong to a special tribe of bloggers that the New York Times calls a “cultural force to be reckoned with” and “burgeoning industry generating incomes ranging from $25/month (latte money)… to six figures.”

Yes, we’re mom bloggers, and we’re on a mission.

Not only to share our voice and make money with our blog, but also to manage it all while still prioritizing our family and personal lives.

And one of the biggest challenges we face with growing our blog is finding the time. Our days are a juggle of diapers, housework, our “real” job, working on our blog and finding time for ourselves and relationships.

Sometimes growing our blog can feel like an uphill battle and something we never quite make any progress on.

But it doesn’t have to feel that way. In today’s 10-minute mom blogger webinar, Marissa Lawton shares with us her simple technique for smashing right through her blogging goals every time.

Tired of feeling like you never have enough time for your blog? Feel like your blog “to do list” never gets finished?

If so, then this quick webinar is for you. Enjoy!

(There’s a spot of technical glitchiness at about the 2:30 mark. Once you hit that just skip ahead to 3:15 where we pick right back up! Take that, internet).

Want to see more of these short + super valuable 10-minute webinars for mom bloggers? Sign up here to get free access to each new webinar as it’s released!

Webinar outline:

Step #1 (Pre-requisite): Define your BIG vision for your blogWhat will your blog be doing for you in 6 months, 1-year, 5-years? Getting clear on this will

Step #2: Work backwards from that BIG vision

Start at your end goal, and work backwards in teeny increments to uncover every step you need to accomplish in order to get there. For each teeny step, ask yourself:

1. What choices did I have to make to get here?

2. What obstacles did I have to overcome to get here?

The ebook example she gives is golden, right?!

My 6-month BIG vision is to offer a comprehensive “getting started” course for brand new mom bloggers, and you better believe I’m going to be using this reverse engineering strategy to get there! With a new baby on the way & 3 in tow already, I’m going to need to be as productive with my time as ever!