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26.6.07

Last week, at the end of the week, it became known that the market leader Electrabel will increase the price of gas by 13 % to 20 % as of September 2007, for private persons and companies. The price of electricity will increase by 5 % for companies.

Against the decision of the energy giant arose a enormous protest. Upon that Electrabel decided to change its communication. Electrabel engaged itself that the monthly payment until the yearly settlement will not increase. Moreover the increase of this monthly payment will be moderate (not the announced 20%), so says Electrabel. But according to the consumer association 'TestAankoop' Electrabel is doing in misleading communication. The monthly payments will indeed stay stable but at the of the year the consumer will have a shock when they will receive the amount to settle. The price increase will be charged at the end of that year.

21.6.07

The Dutch consumer is increasingly more willing to pay for the advantages of an integrated offer of telephony, internet and television. These triple play services are rated high in terms of comfort and price, but deter because of their complexity and the bad service.

14.6.07

The free German business newspaper 'Business News' will be published for the last time this week. The daily free newspaper lasted less than 1 year and is following the free newspaper 'Sportzeitung', that ceased being published one month ago. 'Business News' was published by the German business paper Handelsblatt.

13.6.07

The pressure on advertisement rates in the daily paper market in the Netherlands is during the last months considerably increasing. Cause: the market became much more competitive with the coming of the new free papers 'De Pers' and 'Dag'.

De druk op de advertentietarieven in de dagbaldmarkt groeit de laatste maanden fors. Oorzake: de markt is met de komst van gratis kranten De Pers en Dag competitiever geworden en de advertentiemarket krimpt.

Yahoo trotted out a new pricing structure this week and the motto is quality, over quantity.

Advertisers will pay Yahoo based on the quality of their distribution partners' Web sites where their ads appear, rather than a one-size fits all rate for traffic, according to a Yahoo blog posting.
"As part of the evolution of the Yahoo Search Marketing advertising system, we now include an assessment of the quality of our publisher's traffic when you are charged for a click from that source," Yahoo stated in its FAQ. "Depending on the quality of the traffic from the partner or publisher where the click came from, the cost of your click can be automatically discounted by a certain percentage."

Quality will be based on a publisher's ability to deliver "more interested, high-value potential customers" to advertisers, such as the percentage of traffic that ultimately converts into paying customers of that advertiser.

And while Yahoo notes it will automatically discount the price it charges for certain Web sites, it will not increase the rate on the more attractive sites. The search company, however, advises advertisers to consider bidding more on certain keywords, in order to get a higher position on search results.

9.6.07

In the Netherlands there are too many tomato varieties on the market. According to Mr. Van Dijk, the chairman of the cooperation Fresq (second largest cooperation in the Benelux after The Greenery), there have been too many experiments with varieties such as honey tomatoes, cherry tomatoes and tiger tomatoes. The consumer is not waiting for new types of tomatoes and dropped out.

Besides the prices are quite under some pressure. The price dropped because of the large supply of tomatoes coming from Spain.

8.6.07

The European ministers of traffic are close to an agreement that forces airplane companies to transparency in ticket rates. Flying for € 1,00 will be over, from now on companies will only be allowed to state the rate that includes all extra charges.

From now on Colruyt will place on its receipts price comparisions with competitors Carrefour and Delheize. With this Colruyt tries to reestablish the attention on the price and not so much on promotions, fidelity cards, ... .

7.6.07

Ryanair, the largest price fighter in European aviation had a year of record. Profit and revenue increased by 1/3 ! Besides Ryanair profited from an increase of 7% in ticket rates, surcharges to check-in with priority and luggage handling were the main reasons of the average rate increase.

But this year prices are under pressure. Ryanair had to lower their rates to achieve their goal of 22% growth in passengers. Because of this; the growth in profit is only 5% for this year. In the third quarter their is even the possibility to have a loss, which is new for Ryanair.

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