Sunday, September 04, 2011

Who's Who In New York Fashion PR

Founded in 2008 by German born Corinna Springer with over a decade of high end fashion pr experience in Paris, took on the role of Public Relations Director at cult-denim and lifestyle brand, Rogan in 2004. Then in January of 2007, she was asked to join the newly-built team at Helmut Lang in order to direct the re-launch of this established label. 9 months later, Corinna decided the time was ripe to start her own company, Nouveau PR. The agency specializes in building new brands and helping develop young and upcoming American talent.

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Lookonline.com is the longest publishing online fashion site in the world. It was launched first as a BBS service in 1993 and has been on the Internet since December 1994. The DFR: Daily Fashion report is also the first fashion blog and was started in early 2002 as the site's main news page. Before launching the site, I was for many years a New York fashion photographer.