“Children desire to be just like superheroes,” reads the missive on the One Million Moms website. “Children mimic superhero actions and even dress up in costumes to resemble these characters as much as possible. Can you imagine little boys saying, ‘I want a boyfriend or husband like X-Men?’ This is ridiculous! Why do adult gay men need comic superheroes as role models? They don’t but do want to indoctrate [sic] impressionable young minds by placing these gay characters on pedestals in a positive light. These companies are heavily influencing our youth by using children’s superheroes to desensitize and brainwash them in thinking that a gay lifestyle choice is normal and desirable. As Christians, we know that homosexuality is a sin (Romans 1:26-27).”

The notice goes on to assert that, “Children do not know what straight, homosexual, or coming out of the closet even means, but DC Comics and Marvel are using superheroes to confuse them on this topic to raise questions and awareness of an alternative lifestyle choice. These companies are prompting a premature discussion on sexual orientation.”

One Million Moms, whose membership falls far, far short of that number, if its Facebook page is any indication, calls on parents to email DC and Marvel and urge them to “change and cancel all plans of homosexual superhero characters immediately. Ask them to do the right thing and reverse their decision to have sexual orientation displayed to readers.”

Oddly enough, the letter also references the group’s failed bid to have Life With Archie #16 pulled from shelves by Toys “R” Us (“Toys ‘R’ Us had the audacity to display ‘Archie- Just Married’ at the front of the store by the checkout counters”). The effort apparently backfired, as the issue quickly sold out. Around the same time, One Million Moms launched a boycott against JC Penney for hiring lesbian talk-show host Ellen DeGeneres as its spokeswoman. That effort too quickly fizzled.