Exports case study: Pipers Crisps

Pipers Crisps is now available in circa 35 countries worldwide, with the most recent success seeing pallets leave for China and Australia.

The year of 2017 has seen the Pipers Crisps brand make a
big splash on the
export market. With
the highest ever top line sales revenue and YOY growth of over 60%, Pipers is
really making strides in
the international markets. The brand is now available in circa 35 countries
worldwide, with the most
recent success seeing pallets leave for our Chinese and Australian partners.
This growth has been
driven by a fantastic product and great distribution partners, but has been
accelerated by R&D in the
factory with new export packaging and enhanced shelf life. This ensuring that
Pipers, 'Crisps as they
should taste', can be experienced in even the furthest of markets.

This has
coincided with future
investment in the team with by expanding the International Sales department
which will help give
increased focus to export as the Pipers brand continues to move forward. With a
very successful show
at Anuga 2017, generating over 100 leads, Pipers have big plans to further
expand markets and
distribution in 2018!