Thursday, April 21, 2016

The Fashion Show, the photo shoots
and the videos taken at the microdestinations were a complete success and they
even had time to enjoy some of the Destination’s social activities.

The Dallas Cowboy Cheerleaders’ sixth visit to the Riviera Nayarit has
been a complete success, and their participation in the Fashion Show, which
took place for the third time at the Marival Residences, was the crowning
moment of their stay in the Destination.

“The most important aspect of their stay is everything they do while
they’re here, including taking pictures at the hotels and on the beaches in the
Riviera,” said Alfonso Rizzuto, President of the Marival Group. “This year they
also visited a local children’s home and stayed for a few hours. This is a very
important community aspect that shows the Cowboys are here for more than just
the publicity.”

Rizzuto also commented the Riviera Nayarit is the only destination that
has received the Cheerleaders on six separate occasions, thanks to the
relationship that has been forged over the past 16 years or so of hosting
Dallas Cowboys’ players, managers and executives for work and for play.

“The promotion they give the Riviera Nayarit is worth its weight in
gold: for the rest of 2016 and part of 2017 they will be on different TV and
radio shows talking about the calendar, which also sells thousands of copies,”
added Rizzuto. “They are the most-recognized cheerleaders in the United States.
We have to hold more events like this one, because this is what helps
Vallarta-Nayarit grow—and do it well.”

The Riviera Nayarit Convention and Visitors Bureau was key in choosing
the locations and organizing the logistics for the photo shoots that took place
in the coastal villages of Lo de Marcos, San Pancho, Sayulita, La Cruz de
Huanacaxtle, Litibú and Punta Mita.

During the Fashion Show the girls took pictures with the guests and
signed autographs. They also visited a children’s home in Bucerías and held a
dance workshop for kids at the Marival Resort, just to mention a few of the
activities that host hotel and sponsor, Marival Residences, coordinated with the
Cheerleaders in order to transform them into ambassadors of the Riviera
Nayarit.