"A great man, entrepreneur and innovator". The photographer paid her $50. Chernoff-Moore passed the 20-something's photos up the chain, and they ultimately landed on Hefner's desk.

During the 1960s and 1970s the Playboy Mansion gained fame from media coverage of the lavish parties held there. "He always was so happy".

In less than a week, she recalled, "I heard from him in the affirmative". As someone who had the chance to sleep with all the women he wanted throughout his life, one might think that this freedom he encouraged so much was only for men to enjoy.

Drennan was in college at the time and she said she graduated with honors.

Mr Hefner was 40-years-old at the time.

"My husband at the time said, 'Oh, you can kiss that nice body goodbye", Chernoff-Moore said. In her book Down the Rabbit Hole she compares living in the mansion to living in a prison. "And somehow that letter among thousands got found, and the rest is history".

At the magazine's height of popularity, circulation was over 5.6 million and the company had successful branding and franchises that extended far beyond print.

In the early years of her career, Monroe posed nude for a photographer, who sold the pictures for US$900 to Western Lithograph. In 1973, Ruth Bader Ginsburg - the supreme Court, then became the champion of women's rights - even write a letter to thank the foundation Playboy for its donations to the assistance centres for victims of rape.

"It was like the best job you could ever have", she said.

"I often sort of chuckle that the images in the '50s that were seen as so salacious and outrageous are now ones, you know, you would probably see in [the] Sears catalogue and PBS television shows", he said.

"I would like to be remembered as somebody who has changed the world in some positive way, in a social, sexual sense, and I'd be very happy with that", Hefner once toldCNN.

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