Fuse joining Intel Sports at Festival of Media Global in May

CEO Louise Johnson will be joined by Paul Kandel from Intel Sports to discuss how technology will transform how brands engage with fans through sport

Since Merge Sport was published last year, technological developments such as Intel’s True View partnership with Manchester City, Liverpool and Arsenal, which provides content-hungry fans with a more immersive and personalised experience, and the NBA’s Magic Leap app which allows fans watch basketball in augmented reality, have taken us closer to the predictions we made becoming a reality.

In a month’s time, our CEO Louise Johnson will be joining Intel Sports Head of Strategy, Paul Kandel, on stage at the Festival of Media Global to discuss how brands should be future-proofing themselves to take greater ownership of fan relationships and unlock revenue opportunities. If you’re going to be at the Festival of Media and want to find out the answers to questions including:

How is fan behaviour changing and what demands are they placing on the sports experience?

What will the future of technology in sport look like in the ten years? What is the business benefit to sports and media companies in implementing this technology?

How will the coming of the immersive era in sport impact brands and sponsors’ involvement in sport?

Then head to the Sports Zone at 14:35 on Wednesday 22nd May to hear Louise and Paul discuss how technology will transform how brands engage with fans through sport. Find out more here.