What is User Permission or Access in Google Analytics?

User Permission is the ability of Google Analytics which allows the account owner of the data to maintain a tight control over which individuals have access to the organization’s data and what they can do with it. Google Analytics assigns user permissions to the account, property, and view level.

How Many Types of Users Permission or Access are in Google Analytics?

There are four types of User Permission in Google Analytics.

Manage Users

Manage Users Access provides the following flexibility to the user:

Add/Delete Users

Assign Permissions

Edit Permission

Edit Permission provides the following flexibility to the user:

Add/Edit/Delete Accounts, Properties, Views, Filters, Goals, etc.

Assign Permissions

Collaborate

Collaborate Access provides the following flexibility to the user:

Create and share personal assets

Edit a shared segment or dashboard

Read & Analyse

Read & Analyse Access provides the following flexibility to the user:

Manipulate data in the Google Analytics Datasphere

Create personal assets and share them

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How to Give Access to Google Analytics? To give access to Google Analytics to any user, the account owner is required to invite them with their email address. They do not require a Gmail address, although they may need to create a Google account using their email address if they haven’t done already. Here are the steps on how to share access.

Sign into Google Analytics

Click on Admin and navigate to the desired account/property/view.

In the Account, Property, or View column (depending upon whether you want to add users to the account, property, or view level), click on User Management.

In the Account users list, click on + and then click Add new users.

Enter the email address for the user's Google Account.

Select Notify new users by email to send a message to the user.

Select the type of permissions you want to give the user.

Click Add.

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What is the Advantage of User Access to Google Analytics?

Great data comes with great responsibility. So, the main advantage of the User Access to Google Analytics is that you can give access to the users on the basis of their needs and you can think about to whom you are giving access since managing permissions closely is extremely important.