Who We Are

Mission Statement

The UMFHA’s mission is to strengthen the positioning and consumer perception of Mānuka honey products represented by the UMF quality trademark, it does this through the application of standards, proactive promotion of product attributes and benefits, and protecting the integrity inherent in the trademark both domestically and in international markets.

Over 15 years of research experience studying the New Zealand flora particularly Leptospermum scoparium (mānuka) and other honey yielding indigenous plant species. Lead researcher for Comvita at the University of Auckland and Honorary Research Fellow of the School of Biological Sciences. His research ranges from investigations of the quality of raw materials, chemical fingerprinting of products, the efficacy and...

Independent Chair

The Independent Chairperson is appointed to safeguard the UMF brand, its core values and commercial equity. Responsibilities include: chairing executive meetings, AGMS and special general meetings, and reviewing written resolutions. Peter has extensive experience working in both the public and private sectors. Key highlights have included Trade Commissioner roles in Europe and working as Senior Private Secretary to the Minister...

Independent Commissioner

The Independent Commissioner offers an independent and impartial viewpoint of the workings of the UMFHA, as a way of facilitating open, fair and reasoned discussion about the Association. The role also advocates for and provides guardianship of the UMF quality trademark. This includes protecting the reputation and image of the brand, fostering its growth and generally building brand equity....