The Marketer's Almanac for March Madness

Last year AdAgeStat tried to do a bracket based on social-media buzz. And while last year was a bracket-busting kind of year, ours failed so spectacularly that we're not even going to link back to the old post. Granted, it's Twitter's fault, not ours. We just report the facts.

This year, we worked with Google to create a bracket based on fastest-rising search terms. In this case, Syracuse beats … Davidson. We're guessing not too many of you picked that . Which is good for you, since Davidson already lost in the first round to Louisville.

Based on Google data as of March 13, here's the Marketer's Almanac for March Madness.

Number of search results in Google search for "March Madness": 618 million

Of the top 20 fastest-rising search terms on Google on National Bracket Day (Monday, March 12), number of spots that were related to the NCAA: 12