Adult-oriented content

Our policy

Google restricts the promotion of the following types of adult-oriented content:

offline adult entertainment

adult merchandise

dating services

international bride services

sexually suggestive content

images containing exposed skin and nudity

When promoting adult content, you may not do any of the following:

violate applicable laws or regulations for any location that your campaign targets

target minors

promote sexually explicit content

promote content with underage or non-consensual sexual themes

promote escort services or other services that may be interpreted as providing sexual acts in exchange for compensation

Family status

When your ad is reviewed, it will receive one of the following family status designations, depending on the content of your ad and website: "family safe," "non-family safe," or "adult." The family status designation given to your ad affects where your ad can show. For example, "adult" and "non-family safe" ads aren't allowed to show in certain countries or on certain sites that don't allow adult or mature content. Certain adult content is prohibited on AdWords.

You can find out the family status of your ads by looking at the Status column located in the Ads tab of your account.

Approved
If your ad status says "Approved," that means that your ad is designated "family safe." Your ad can potentially show to any audience.

in countries where the content isn't allowed (see the section below for details)

Approved (adult)
If your ad status says "Approved (adult)," that means that your ad is designated an "adult" ad. Your ad or website contains nudity or reference to a sexual activity. We don't allow "adult" ads in image ads, video ads, and other non-text ad formats. Ads with this status won't show in the following cases:

Allowed with limitations: Dating services
Google allows ads for dating services as long as the ads include a warning display "18禁" and the landing page is an age gate page to verify if a user is over 18.

Not allowed: Mature and adult services
Google doesn't allow the following "non-family safe" and "adult" content in Japan:

Nude photos/videos on live communication services

Telephone dating clubs, sex clubs, dial-a-porn

Sexual dating sites

Extramarital affair/dating services

Allowed with limitations: Mature content
Google allows ads for the following content in Japan, but they'll get an "adult" family status:

Sex toys

"Live Chat"

Sex dolls

Allowed with limitations: Sexualized nudity
Google doesn't allow uncensored sexualized nudity in Japan. To be allowed, genitals must be obscured by a mosaic effect. These ads will get an "adult" family status.

What you can do

Read the policy above to learn about the types of sexually explicit content that we don't allow. Note that if your ad or site is entirely dedicated to content that we don't allow, you won't be able to advertise it with us.

Remove that content from your landing page. If the site that your ad leads to contains content that we don't allow, please fix the landing page to make it comply. You'll then need to request a site review before moving on to the next step of changing your ad text.Review my fixed website
Or, you can choose to change your destination URL to point to another page of your website that doesn't include this type of content.

Remove that content from your ad. If your ad violates this policy, please edit it to make it comply.Take me to my account

On your Ads tab, hover over the ad you want to edit.

Click the pencil icon next to your ad to edit it.

Click Save when you're done.

Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Read the policy above. Your "adult" ad is in a campaign that targets a country where we don't allow such content. To run your ad, you can either target a different country where we allow this type of content or you can remove that content from your ads and site.See where "adult" ads are allowed

Target a different location. If your ad meets the basic policy requirements but not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll check if they can start running:Request a review
Or, if it's important to keep targeting your existing locations, follow the steps below to make your ad and site comply.

Change your ad's landing page. If the landing page that your ad leads to violates this policy, please change it to make it comply. Once you've fixed the violation, resubmit your ad using the steps below.

Or, you can change your destination URL to point to another page of your website that doesn't violates this policy.

Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Read the policy above. Your "adult" or "non-family safe" ad is in a campaign that targets a country where we don't allow such content. To run your ad, you can either target a different country where we allow this type of content or you can remove that content from your ads and site.See where "adult" and "non-family safe" ads are allowed

Target a different location. If your ad meets the basic policy requirements but not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll check if they can start running:Request a review
Or, if it's important to keep targeting your existing locations, follow the steps below to make your ad and site comply.

Change your ad's landing page. If the landing page that your ad leads to violates this policy, please change it to make it comply. Once you've fixed the violation, resubmit your ad using the steps below.

Or, you can change your destination URL to point to another page of your website that doesn't violates this policy.

Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Read the policy above to learn about the types of adult-oriented content that we don't allow. Note that if your ad or site is entirely dedicated to content that we don't allow, you won't be able to advertise it with us.

Remove that content from your ad. Remove adult-oriented content from your images and videos including adult language, concepts, and images. If your ad violates this policy, please edit it to make it comply.Take me to my account

On your Ads tab, hover over the ad you want to edit.

Click the pencil icon next to your ad to edit it.

Click Save when you're done.

Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

When targeting Korea, Thailand, or Indonesia, the promotion of certain adult-oriented content is restricted. To run your ad, you can either target a different country where we allow this type of content or you can remove that content from your ad and site.

Target a different location. If your ad meets the basic policy requirements but not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll check if they can start running:Request a review
Or, if it's important to keep targeting your existing locations, follow the steps below to make your ad and site comply.

Change your ad's landing page. If the landing page that your ad leads to violates this policy, please change it to make it comply. Once you've fixed the violation, resubmit your ad using the steps below.

Or, you can change your destination URL to point to another page of your website that doesn't violates this policy.

Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

When targeting Japan, the promotion of certain adult-oriented content is restricted. To run your ad, you can either target a different country where we allow this type of content or you can remove that content from your ad and site.

Target a different location. If your ad meets the basic policy requirements but not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll check if they can start running:Request a review
Or, if it's important to keep targeting your existing locations, follow the steps below to make your ad and site comply.

Change your ad's landing page. If the landing page that your ad leads to violates this policy, please change it to make it comply. Once you've fixed the violation, resubmit your ad using the steps below.

Or, you can change your destination URL to point to another page of your website that doesn't violates this policy.

Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

When targeting Japan, you aren't allowed to promote uncensored sexualized nudity. To run your ad, make sure that all genitals are obscured by a mosaic effect.

Target a different location. If your ad meets the basic policy requirements but not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll check if they can start running:Request a review
Or, if it's important to keep targeting your existing locations, follow the steps below to make your ad and site comply.

Change your ad's landing page. If the landing page that your ad leads to violates this policy, please change it to make it comply. Once you've fixed the violation, resubmit your ad using the steps below.

Or, you can change your destination URL to point to another page of your website that doesn't violates this policy.

Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

When targeting Japan, ads for dating services need to include a warning display "18禁" and the landing page needs to be an age gate page to verify if a user is over 18.

Target a different location. If your ad meets the basic policy requirements but not those for the countries that your campaign targets, you can choose to edit your location targeting to run your ads somewhere else where they do meet our requirements. Once you target your campaign only to acceptable locations, please request a review of your disapproved ads, and we'll check if they can start running:Request a review
Or, if it's important to keep targeting your existing locations, follow the steps below to make your ad and site comply.

Change your ad's landing page. If the landing page that your ad leads to violates this policy, please change it to make it comply. Once you've fixed the violation, resubmit your ad using the steps below.

Or, you can change your destination URL to point to another page of your website that doesn't violates this policy.

Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Tip

If you use App Promotion Ads, remember that app meta data such as "App icons," "App name," and "Developer name" must comply with these policies.

What happens if you violate our policies

Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.

Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised until the problem is fixed.

Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

To ensure a safe and positive experience for users, Google requires that advertisers comply with all applicable laws and regulations in addition to the Google AdWords policies. It's important to familiarize yourself with and keep up to date on these requirements for the places where your business operates, as well as any other places your ads are showing. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or serious violations, you may no longer be able to advertise with Google.