This is #mydentity

I created #mydentity because I wanted to customize colors we all dream of — colors that are missing from today’s haircolor. I want to create a line that brings back the fun & excitement in our industry. But most of all, I want to create a community that empowers our #hairbestie family, and enables all of us to find our #mydentity — because when you know who you are, you have the courage to do anything you dream of.