The NPD Group found that six out of 10 digital movies are streamed through Netflix

It's no
secret that Netflix is rising in
popularity fast. Many consumers who have spent thousands of dollars over the
years in building up large movie collections are beginning to look to the video
rental/streaming service and other digital services for low prices on movies or
TV shows they can watch wherever they want,
anytime they want.

Netflix
is so big, in fact, that it has Hollywood
film executives scared, and they're not the only ones. Blockbuster
and Movie Gallery have filed for bankruptcy protection because of Netflix's
impact on the movie industry. The rental/streaming giant has over 20 million
subscribers that can access Netflix's services on over 200 devices/platforms.
So it's no surprise that a new survey has confirmed that Netflix is the leader
in digital movies streaming.

The
survey, which was conducted by The NPD Group, a leading North American market
research company, was performed between January and the third week of February
2011, and consisted of 10,618 U.S. consumers ages 13 and older. Using a new
tracking service called VideoWatch Digital, The NPD Group found that six out of
10 digital movies are streamed through
Netflix.

Netflix's
share of downloaded or streamed digital movie units hit 61 percent during the
time of the survey, while Comcast was at 8 percent, and Time Warner Cable,
Apple and DirecTV were at 4 percent.

In
addition, participants were asked to describe their satisfaction with
electronic sell-through (EST), cable VOD, Internet VOD, and subscription
streaming. Many reported that ESTs have the most new releases available, but Netflix streaming received
many good remarks such as "best value for price paid" and "best
overall shopping experience."

"Sales
of DVDs and Blu-Ray Discs still drive most home-video revenue, but VOD and
other digital options are now beginning to make inroads with consumers,"
said Russ Crupnick, an entertainment industry analyst for The NPD Group.
"Overwhelmingly digital movie buyers do not believe physical discs are out
of fashion, but their digital transactions were motivated by the immediate
access and ease of acquisition provided by streaming and downloading digital
video files."