More Than Just Jeans! / Pepe Jeans

The idea of creating a British jeans
brand, which would conquer the world, arose in the heads of three brothers
from Kenya in 1973. Nitin, Arun and Milan Shah started their project by selling
their products in a rented stall in the west London. Their jeans became very
popular especially because of their high quality. They also
fitted well. Around 1980, Pepe Jeans London
became one of the foremost fashion brands of the American market and that is why
it was considered to be the most successful British brand of
that time.

Pepe Jeans is the fashion for a
young, sexy, present-day, independent and self-confident personality, with the
proud attitude, who says: “I am what I am.“ Two categories of
customers are the target group: Pepe Jeans – Youth focuses on the
young people in the age of 18 to 25 and Pepe Juniors on children and
the youth from 8 to 16. Beside jeans, Pepe Jeans produces
also T-shirts, shirts, tops, sweatshirts, jackets, skirts, caps, handbags,
belts, wallets, sunglasses and shoes. The identification mark is the logo
PJL 73.

The contemporary face of this world-known
fashionable brand is the Hollywood star Asthon Kutcher. In the past
Pepe Jeans cooperated with such personalities like for example
Kate Moss, Cristiano Ronaldo or Sienna Miller.
Moreover, Pepe Jeans owns the European licence from The
Andy Warhol Foundation, due to which the original artistic collection,
inspired by the work of the foremost American artist of the 20th century, came
into existence. Among 250 pieces of men's and women's clothing and
accessories, it is possible to find the famous Campbell tomato soup or
the portrait of Marylin Monroe.