Increasing water safety awareness in Singapore : a public relations programme for the Singapore lifesaving society.

Author

Lee, Kin Seng.

Loi, Heok Yin.

Yap, Leonard Kee Kai.

Date of Issue

2002

School

Wee Kim Wee School of Communication and Information

Abstract

This project studies the use of research as a key public relations tool, supported by media relations and special events, in communicating about and achieving high visibility for nonprofit organisations such as the Singapore Life Saving Society and its social cause of pool safety, to its publics.