Twitter Embraces Its Authenticity

Twitter Embraces Its Authenticity

There’s no question that the social media landscape is ever-changing. The past few years have seen the rise and fall of different social media platforms and it’s essential to keep up, especially for those of us in the marketing world. In recent years, Twitter has had a tough time staying relevant among almighty competitors Instagram, Facebook and Snapchat. In early 2019, Twitter announced that its monthly active user count had decreased to the lowest figure in two years.

So you might ask, what is Twitter up to now? Enter: a hilarious series of subway ads stemming from popular “Me on Twitter” memes, in which people post two photos or statements side by side, joking about how they typically act on different social platforms. The ads, revealed late last month in NYC and San Francisco subway stations, are actual tweets from Twitter users, and Twitter’s authenticity is the selling point.

Twitter unfollowed everyone (including its own CEO, Jack Dorsey), on its own account except for the users whose tweets appear in the ad series. Naturally, these users all freaked out from the recognition:

In other meme news, Instagram recently suspended dozens of popular meme accounts with millions of combined followers and some users are very angry. This crackdown creates the perfect opportunity for Twitter to reestablish itself as a leading source for meme content. For now, I’m hoping this campaign can make its way to Boston… I would love to enjoy some #relatable content on my commute to work, too!