Via PR Machine, a new report from the International Association of Business Communicators Research Foundation about successful small businesses. The report, titled Thinking Big, Staying Small, found that CEOs hold the PR reins at small firms.

A few of the key findings include:

Small organizations approach public relations holistically from a variety of perspectives and view the function as both proactive and reactive.

Small organizations practice public relations based more on instinct and personal feeling than on formal training, and tend to focus on the use of personal and direct forms of communication, as opposed to mass media or large gatherings to communicate messages.

Small organizations begin to change and formalize their communication processes and procedures when they reach about 20 employees.

You have to register to read the entire study, but happily, it's free.