Agency

Increase Success for You and Your Clients

Your clients look to you to tell their story, creating a compelling presence that crosses all channels, generates new opportunities, and delivers measurable ROI. To be successful, you need to understand – and use – technology. Learn how marketing automation can be the competitive differentiator your clients can’t resist.

As a Content Marketing Agency, you’re already doing the hard part in generating content for your clients.
But what if there was a way, with just a bit more effort, to generate a lot more benefit for your clients and for your agency?
In our eBook, “5 Ways to Grow Your Content Services with Marketing Automation,” you'll learn how marketing automation can expand the value and impact of your content marketing engagements.

Talented search marketing agencies do a great job of generating the leads that companies can use to grow relationships and ultimately make sales.
The power of search marketing can be multiplied by helping clients manage engagement after the click and conversion. You could be sitting on a gold mine with your existing clients’ needs by simply introducing an extension of your current services.
Read our ebook, “8 Ways Marketing Automation Can Expand Your Search Marketing Practice,” to learn how to take advantage of the many similarities between search marketing and marketing automation to grow your agency.

It can be challenging to find the right marketing automation for your agency. What are the competencies, options, and must-have features? Read this guide to discover the three steps to choosing the right solution for you.

A recent survey by SharpSpring & Ascend2 found that “only 30% of agencies aren’t using marketing automation to distribute content, prove inbound marketing ROI, and improve inbound effectiveness with personalized targeting.”
Marketing automation is no longer a “nice-to-have” but a must-have for results-driven marketing organizations. By leveraging marketing automation, you can unlock a whole new set of opportunities for your agency to provide solutions clients are clamoring for.

Your clients are doing more online marketing, and they expect you to help and guide them. Learn how you can use marketing automation – tailored for agency needs – to help your clients succeed, give you a sharper competitive advantage, and to grow your business.

In the past, a successful marketing agency’s client pitch was like putting on a big show. But the days of the story-rich, substance-free pitch are numbered, because numbers are what matter now. Read this guide to discover five ways the modern marketing agency can create a pitch that will win new business and give your team the competitive edge in a crowded marketplace.

“The information and automated pieces of the (Act-On) system are saving us thousands of dollars. Act-On has helped us create more formal processes and a better marketing workflow, allowing us to accomplish more with less.”
– Bob Parina, President, CoreElement
CoreElement built a global survey using Act-On’s pre-defined templates and forms, gaining detailed insight into the needs of potential clients.

Flycast Partners provides IT Service Management consulting and implementation services to organizations across North America, and is a premier reseller for BMC Software. With its focused sales team using the Act-On platform for the past year, fast-growing Flycast has equaled or exceeded the sales of larger resellers, rocketing to excellence in a mere 12 months. The company has exceeded its sales goals by 10 fold.

High-Impact-Prospecting is a demand generation agency with top-tier tech-centric clients. Using Act-On in place of a home-grown platform let the agency save 1,000 hours a year while getting significant lift from a remarketing program. H-I-P also realizes greater deliverability rates through leveraging Act-On’s platform – which means a better return on the same campaign investment. H-I-P is an Act-On APEX agency partner, enjoying bulk discounts and other benefits.

Within the first six months of using Act-On, NuGrowth identified a combined 34 percent increase in open rates; a combined Click-to-Open Ratio that more than doubled; and a combined increase in leads of 192 percent – nearly tripling the benchmark number prior to its Act-On implementation.

Marketing agency Starshot needed a powerful, sophisticated marketing solution that could be deployed swiftly and managed with a minimum of fuss. With Act-On, Starshot saves time in campaign creation and gives sales people more-qualified leads, while managing nurturing campaigns for sales cycles up to 3 years long.

“In the year before we began using Act-On, we sent three newsletters. Now we send one a week. It’s easy; I can set up and send a targeted newsletter in about ten minutes. I can track results by campaign and by segment, so I know what works and what doesn’t.” —Shyam Kumar, Up! Your Service

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Act-On's fresh approach to marketing automation and email marketing gives you full functionality without the complexity other systems impose on you. Our streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster. Integrate your CRM, webinar management and other tools too, most with one click.