Columnist Andrew Waber dives into data showing that Facebook is increasing the amount of advertiser spend going to off-Facebook sources and explains why Audience Network is worth testing for your next campaign. Please visit Marketing Land for the full article.

Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. Please visit Marketing Land for the full article.

Elon Musk’s plan to sell Boring Company branded flamethrowers is certainly a fantastic bit of marketing, and it’s no wonder pre-sales are on fire. While Musk has made assurances that the flamethrower will meet national guidelines by emitting a flame less than 10 feet, one Californian assemblyman wants to put an end to the idea […]