OK. Shadows for small text are out. I have looking at my logo repeatedly and even though I like it, I just think it looks so bleak, like something is missing. So, I edited it. Tell me what you think of the end result, and tell me what you think is wrong with it also. Logo creation is new to me, and the concepts behind it are quite alien. So, I am learning this concept and the state of mind involved in it. Here is the updated logo.

Of course it helps to know something about the company. My brother told me what it was, but it was over my head. It was the kind of business that, if you where not involved in that kind of work, you would never have known it even existed.

It's not to say Sparky would not be of benefit...he may help play a role in an advertising campaign or as the mascot on the web site to accentuate or draw attention to specific things. There is a clear distinction between a Mascot and a Logo. A logo is your identity, the Mascot is like your President of Public Relations. They only make their presence when it is needed, but most of the time they are in the background. It's usually very difficult to mesh the 2 together. It definitely exists in the market place (Laughingbird is a prime example), but it's a tough task to pull off.