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Why Apple's Suburban Spaceship Could Lose the War for Tech Talent

Increasingly, young tech talent wants to live and work in cities. As a result, the hottest tech companies, from Google to Twitter to Uber, are setting up shop in San Francisco, a long drive north of Silicon Valley, the traditional stronghold of the computer game. In the cutthroat world of tech recruiting, catering to the demands of the talent is everything, and even Apple isn’t immune to the first rule of real estate: location, location, location.
— wired.com

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1 Comment

Funny. Why?
Apple offered 150k compensation yearly for software engineer working 60 hours per week with jerk managers.
Google offered 200k compensation yearly for software engineer working 40 hours per week with free lunch and dinner.
Twitter offered 300k compensation yearly for software engineer with great stock options to cash out million once IPO.
Tell me, what would you choose?
It has nothing to do with stupid architecture. Wake up, architects. Maybe it is your time to make a choice.