Sites appealing to art, music and travel must also appeal to a sense of:

Beauty

Wonderment

Exploration

It isn’t an easy task. Those qualities are often best felt offline –– not when browsing a site.

Moreover, these sites must put the product in context. Art buyers want to see an art piece on a wall –– and they want to see it on a wall and in a decorated space that matches their own aesthetics.

Similarly, sites selling music need to appeal to both a shopper’s memory as well as their sense of hearing.

And, of course, with travel, a site needs to mimic the feeling of excitement through exploration.

It isn’t easy running these sorts of sites –– but it is doable. It is possible to capture a sense of self beyond the screen, and these 5 best of the best ecommerce site designs in this category have done it so incredibly well.

It took a long time for us to choose our theme –– I would say about a month. We wanted simple, clean lines. We wanted something that’s very much our aesthetic, even when it comes to the neon lights. You always see other small businesses now doing neon lights and they’re quite – well, they are over the top. Us, on the other hand, the the aesthetic of the website really matches our aesthetic as people. It’s simple. More is less. But it still makes a statement.

How to Sell Records Online

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Tracey Wallace

Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming.She is often featured in publications, such as Forbes, Entrepreneur, Mashable, and ELLE, along with leading BigCommerce partners like HubSpot and Square. She launched her career in ecommerce with Y-Combinator backed Shoptiques.