Law Insider

355% increase in organic search traffic after Panda recovery .

Goals

The Law Insider has been named one of the top ten most influential law blogs in the country by Business Insider, but founder Preston Clark had a problem: traffic had reached plateau and he wasn’t sure why. The goal was to fix technical errors that were holding the site back from receiving meaningful search traffic.

Approach

A JSO audit revealed issues with the site’s infrastructure, HTML, and content, that were putting the Law Insider on the wrong side of Google’s Panda algorithm.

Results

A design and development makeover, as well as an overall SEO upgrade caused traffic to double when Panda 4.0 rolled out. Organic search traffic rose 355.55% in the 15 months following Panda 4.0. For a run down of Preston’s experience working with JSO, see: Panda 4.0 just doubled my law blog traffic.