Middle of the book

- The middle of the book is commonly called…the editorial well, and it's almost always…where your big feature articles will appear.…If it's dinner, this is the main course.…It's called the well because this…is where a magazine that carries advertising…normally has none, or it'll have just…the occasional ad page or spread…to separate one article from the next.…There are of course exceptions.…This open space allows you almost unrestricted liberty…to design in the style that best suits the material…or makes the most dramatic impact.…

You'll have a few restrictors, one will be space.…Unlike the web, print is limited,…so there's usually a compromise between text and graphics…and how much space is allotted to each.…Another may be your magazine's type styles,…or graphical identifiers.…Lines, borders, pointers, things like that,…sometimes you'll want to retain a house style,…other times not.…For all practical purposes,…there are infinite ways to design feature articles,…just no limit, but you will find recurring techniques…

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Released

10/31/2017

The best way to get started in magazine design is to study the greats: magazines like Rolling Stone, Time, and National Geographic. Spend an hour with designer exploring what goes into a successful magazine design. He pages through the digital versions of several popular magazines and talks about what's going on, inside and out. Learn about construction, and how elements like the cover, masthead, lead spreads, and even the contributors page are designed. Discover the role of typography, imagery, and the grid, and find out how to sustain a look from beginning to end. John also poses questions to help you find your magazine's "voice" and make design decisions that will help align the final product with the contents inside.