Effective Management of Key Accounts

By: Nigerian Institute of Management (Chartered)

About 20 percent of a company’s customers provide between 70-80 percent of the company’s turnover. These customers constitute the key accounts. Winning and retaining these key accounts poses great challenges as huge amount of time, money, efforts and other resources are involved. At the end of this course, participants will acquire skills that will enable them win new key accounts at reduced costs, as well as create more value on the existing key accounts.

Who Should Attend

Sales/Marketing Managers, Relationship Managers/Executives, Products and Business Development Managers