The story of Lance Armstrong's alleged doping is, in part, the story of an astonishing business enterprise -- an enterprise that drove what the U.S. anti-doping agency called "the most sophisticated, professionalized and successful doping program" cycling has ever seen.

The story of that enterprise starts in 1998, when the Festina cycling team was caught at the Tour de France with a car full of banned drugs. According to author Daniel Coyle, this marked a huge shift in the culture of doping in cycling.