Like no other commercial promoting fashion, we are brought into what seems to be inside a pyramid in the land of Egypt, with old and pre-historic hieroglyphics from vanished times. Sand and parts of bricks are falling down beside what appears to be a beautiful woman with amazing eagle wings. As she raises and starts walking, she is transformed into a very chick modern woman in a light leather jacket, with tight jeans and with those high heels on. The campaign is as incredible as the visuals, as you are promised to get your money back if you buy fashion clothing at Match and nobody gives you a compliment. Beat that! To remind you, the deal is only for a selection of clothing, and not all the pieces in the Match stores. The production company is Go happy! and the film is produced by Miriam Pedersen Eeg. Post-produced by Pia Nyhus and the following team from Hocus Focus: Editor Henrik Berge, online and colour graded by Haavard Albertsen and sound design by Johannes Ringen. For more information, take a look for yourself at www.matchfashion.no

COMING UP: A NEW, INFORMATIVE AND SPECIFIC COMMERCIAL FROM Q-MEIERIENE. THE DAIRY PRODUCT IN FOCUS IS NOT SO MUCH THE WELL-KNOWN CONTENT OF SOUR CREAM AS THE CONTAINER. AND WHAT AN INNOVATION WE ARE INTRODUCED TO HERE, IN THIRTY SECONDS TIME OR SO.

The keyword is control. We are invited to join a charming, persistent and little bit annoying everyday father on his way from work via the grocery store and then home, to eat dinner with his family. All the way he is talking to the camera and us about the logic of everything around him including the practicality of sour cream in a plastic bottle. It is really fascinating how the common problem of messing oneself up while eating taco is solved in a flash. A huge help to many, many households in Norway from the production company Fantefilm and director Magnus Martens. Produced by Elle-Beth Lønnestad, post produced by Pia Nyhus and the following team from Hocus Focus: Edited by Ove Kenneth Nilsen, online by Bengt Ove Sannes and sound design by Johannes Ringen. We can hardly wait to eat the next taco...

Always coming up with new areas of commitment and important ways to get us - the consumer - to buy the right kind of products. These areas of commitments lead to a whole lot of commercial films and marketing. In many years Kiwi has for instance focused on fruit and vegetables, and told us through our television screens how it materialises in good deals in their grocery stores. Now is a new film out there, informing us about "nøkkelhullsproduktene". Just as in real life, it had to be a very young man serving the cash register, who has been giving the task of telling us about the food products with a keyhole. It is all very recognisable - the youthness, the greeness in colour and the greeness of foods. What does the keyhole means, exactly? Well, the food- and health authorities in the Nordic countries of Norway, Sweden and Denmark have established the keyhole as a common symbol to make it easier for the consumer to choose healthier alternatives in particular groups of foods. So there you have it - from the production company One Big Happy Family. Directed by Sebastian Torngren Wartin, produced by Helene Hovda Lunde, post produced by Jon Anders Klausen and Hocus Focus. Thomas Løvig (editor), Haavard Albertsen (colour grading), Mathias Theissen and Zoltan Farkas (online). Last but not least, Johannes Ringen (sound design). Be inspired to a healthier (and cheaper?) life.

The latest commercial from Malaco has an excellent slogan as it incorporates several of the important features of the sweeties. The slogan "Farlig godt" (= Dangerously delicious) refers to the nervous and automatic eating of goodies while seeing something exciting at the cinema screen, especially thriller, horror, slasher or anything in between. In this short and very effectual commercial from the master of terror on Norwegian film, the production company Fantefilm, the frightening creature with a mask and a hood is more enough to get the chill. The boy in the dark corner with huge and scared eyes in combination with the crackling and sudden LOUD noise from the Godt & Blandet bag are giving it all away. Oh, but what is happening next? We want to know... Directed by Andreas Lisberg and produced by Elle-Beth Lønnestad. The post production team from Hocus Focus consisted of the following people: Producer Pia Nyhus, editor Henrik Berge, online and colour grading by Bengt Ove Sannes and last but not least, sound design by Preben Grieg-Halvorsen and Johannes Ringen. The advice and request must be - see more movies, eat more sweets and be scared.

To promote the brand new Norwegian reality-series SMÅBRUKET (= The Smallholding or The Small farm), the production company Fantefilm has made an excellent film in cooperation with TV 3. Once again the great divide between the city and the countryside is in focus. The fast and furious, noisy and tall, hard and cold City versus the slow and gentle, calm and small, soft and warm Countryside. This divide is shown with great use of images and paste. In the middle of it all is the very small and red headed TV host with the name of Ravi (or Ivar Johansen), perhaps more known for his music and musical programs. The dream of a harmonic life in the country seems tempting for many stressed up citizens of the city. In the first episode we get to know four families, with and without children, which are given the opportunity to check it out. Is the grass truly greener on the other side? The promotion film is directed by Kenneth Olaf Hjellum and produced by Audun Lynghold Wittenberg. Post production by Pia Nyhus and Hocus Focus: Henrik Berge (editor), Bengt Ove Sannes & Haavard Albertsen (online and colour grading) and Johannes Ringen (sound design). To be continued every Thursday at 21.30 on TV3...