CMO - News RSS feedhttps://www.cmo.com.au/tax/news/en-auFri, 13 Sep 2019 14:12:28 +1000New second-party data marketplace debutshttps://www.cmo.com.au/article/666393/new-second-party-data-marketplace-debuts/?utm_medium=rss&utm_source=taxonomyfeedData management provider, Lotame, has debuted its new second-party data marketplace, an offering it claims will help the four in five marketers struggling to trust accuracy of external audience data sets today.Nadia CameronFri, 13 Sep 2019 14:12:28 +1000https://www.cmo.com.au/article/666393/new-second-party-data-marketplace-debuts/?utm_medium=rss&utm_source=taxonomyfeedStudy: Consumers more willing to share data if it's beneficial for themhttps://www.cmo.com.au/article/666340/study-consumers-more-willing-share-data-it-beneficial-them/?utm_medium=rss&utm_source=taxonomyfeedLess than a quarter (23 per cent) of Australians are aware of what happens with their personal information after they share it with a data collector.Vanessa MitchellFri, 13 Sep 2019 07:43:10 +1000https://www.cmo.com.au/article/666340/study-consumers-more-willing-share-data-it-beneficial-them/?utm_medium=rss&utm_source=taxonomyfeedSetting up a new Australian digital bank: A CMO’s storyhttps://www.cmo.com.au/article/666353/setting-up-new-australian-digital-market-cmo-story/?utm_medium=rss&utm_source=taxonomyfeed​This week, Australia officially got a new digital bank: 86 400. Pitching itself as a smarter way to do banking, the offering centres around making money management easier by helping consumers see what’s actually going on with their finances through app-based tools and data insights.Nadia CameronThu, 12 Sep 2019 13:23:38 +1000https://www.cmo.com.au/article/666353/setting-up-new-australian-digital-market-cmo-story/?utm_medium=rss&utm_source=taxonomyfeedeBay's CMO switches online marketplace for hospitalityhttps://www.cmo.com.au/article/666352/ebay-cmo-switches-online-marketplace-hospitality/?utm_medium=rss&utm_source=taxonomyfeedEBay marketing leader, Julie Nestor, is switching online marketplace selling for hospitality and relocating to Singapore.Nadia CameronThu, 12 Sep 2019 12:07:06 +1000https://www.cmo.com.au/article/666352/ebay-cmo-switches-online-marketplace-hospitality/?utm_medium=rss&utm_source=taxonomyfeedMyer brings on new marketing, media chiefshttps://www.cmo.com.au/article/666349/myer-brings-new-marketing-media-chiefs/?utm_medium=rss&utm_source=taxonomyfeedMyer has confirmed a new GM of marketing and head of media as part of efforts to bolster its marketing and customer function. The news comes a week after the embattled department store giant announced lower sales but stronger operating profits for its FY19.Nadia CameronThu, 12 Sep 2019 11:58:15 +1000https://www.cmo.com.au/article/666349/myer-brings-new-marketing-media-chiefs/?utm_medium=rss&utm_source=taxonomyfeedCMO's top 10 martech stories for the week - 12 September 2019https://www.cmo.com.au/article/666285/cmo-top-10-martech-stories-week-12-september-2019/?utm_medium=rss&utm_source=taxonomyfeedAll the latest martech and adtech news this week from Acquia, Confirmit, Xandr, Drift, Freshworks, HubSpot, Aprimo, Blis, AgilOne and Big IDea.Vanessa MitchellThu, 12 Sep 2019 09:38:13 +1000https://www.cmo.com.au/article/666285/cmo-top-10-martech-stories-week-12-september-2019/?utm_medium=rss&utm_source=taxonomyfeedDeakin speeds up IOOF customer service with AIhttps://www.cmo.com.au/article/666333/deakin-speeds-up-ioof-customer-service-ai/?utm_medium=rss&utm_source=taxonomyfeedDeakin is using natural language processing (NLP) and artificial intelligence (AI) to speed up customer service times for financial services provider, IOOF.Vanessa MitchellThu, 12 Sep 2019 08:22:56 +1000https://www.cmo.com.au/article/666333/deakin-speeds-up-ioof-customer-service-ai/?utm_medium=rss&utm_source=taxonomyfeedCMO profile: The challenges of multi-platform, regional marketinghttps://www.cmo.com.au/article/666007/cmo-profile-challenges-multi-platform-regional-marketing/?utm_medium=rss&utm_source=taxonomyfeedThe first thing Digital Realty's APAC marketing operations chief, Omer Wilson, noticed upon taking up his regional role was just how quickly Southerast Asian countries are growing. The second thing was the differing maturity levels between the two parts of the globe.Rosalyn PageThu, 12 Sep 2019 07:11:18 +1000https://www.cmo.com.au/article/666007/cmo-profile-challenges-multi-platform-regional-marketing/?utm_medium=rss&utm_source=taxonomyfeedFoxtel taps data to overhaul content, channels, advertising serviceshttps://www.cmo.com.au/article/666289/foxtel-taps-data-overhaul-content-channels-advertising-services/?utm_medium=rss&utm_source=taxonomyfeedA stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly contested content streaming world.Nadia CameronWed, 11 Sep 2019 10:23:49 +1000https://www.cmo.com.au/article/666289/foxtel-taps-data-overhaul-content-channels-advertising-services/?utm_medium=rss&utm_source=taxonomyfeedConfirmit brings on former NAB customer strategist as CX directorhttps://www.cmo.com.au/article/666284/confirmit-brings-former-nab-customer-strategist-cx-director/?utm_medium=rss&utm_source=taxonomyfeedConfirmit has appointed Andrew Farries, former customer strategy leader at National Australia Bank, as director of customer experience (CX) consulting in Australia.Vanessa MitchellWed, 11 Sep 2019 09:19:47 +1000https://www.cmo.com.au/article/666284/confirmit-brings-former-nab-customer-strategist-cx-director/?utm_medium=rss&utm_source=taxonomyfeedNear co-founder: Where real-world data to drive marketing is headedhttps://www.cmo.com.au/article/666242/near-co-founder-where-real-world-data-drive-marketing-headed/?utm_medium=rss&utm_source=taxonomyfeedBrands are increasingly turning to real-world location data to not only build and target audiences, but also weigh up their relevance, formulate new partnerships, and close the loop on business decision making, Near’s co-founder says.Nadia CameronWed, 11 Sep 2019 07:07:45 +1000https://www.cmo.com.au/article/666242/near-co-founder-where-real-world-data-drive-marketing-headed/?utm_medium=rss&utm_source=taxonomyfeedAdvertising industry code of ethics due for reviewhttps://www.cmo.com.au/article/666239/advertising-industry-code-ethics-due-review/?utm_medium=rss&utm_source=taxonomyfeedThe advertising industry code of ethics is due for a full review and industry consultation the Australian Association of National Advertisers (AANA) has announced.Rosalyn PageTue, 10 Sep 2019 14:52:43 +1000https://www.cmo.com.au/article/666239/advertising-industry-code-ethics-due-review/?utm_medium=rss&utm_source=taxonomyfeedWhy Deloitte's first APAC CMO is relying on relationships for regional successhttps://www.cmo.com.au/article/666177/why-deloitte-first-apac-cmo-relying-relationships-regional-success/?utm_medium=rss&utm_source=taxonomyfeedRelationship building and consistency are key tenets for Deloitte’s first Asia-Pacific chief marketing officer as he strives to align marketing strategy and activity across the region.Nadia CameronTue, 10 Sep 2019 07:19:45 +1000https://www.cmo.com.au/article/666177/why-deloitte-first-apac-cmo-relying-relationships-regional-success/?utm_medium=rss&utm_source=taxonomyfeedReport: Complexity and risk to advertisers on the rise in digital media landscapehttps://www.cmo.com.au/article/666185/report-complexity-risk-advertisers-rise-digital-media-landscape/?utm_medium=rss&utm_source=taxonomyfeed​Global ad fraud is worth $22.4 billion and Australia and the Asia-Pacific region, excluding China and Japan, accounts for 1 per cent of the share of ad fraud, according to new research from GroupM.Rosalyn PageTue, 10 Sep 2019 07:03:18 +1000https://www.cmo.com.au/article/666185/report-complexity-risk-advertisers-rise-digital-media-landscape/?utm_medium=rss&utm_source=taxonomyfeedQueensland creates first government chief customer officerhttps://www.cmo.com.au/article/666173/queensland-creates-first-government-chief-customer-officer/?utm_medium=rss&utm_source=taxonomyfeed​Queensland is soon set to have a public chief customer and digital officer, the first of its kind in Australia, the state’s government has announced​. The role will have responsibility for advancing global technology and supporting the needs of Queenslanders and Queensland businesses in this arena.Rosalyn PageMon, 09 Sep 2019 11:33:37 +1000https://www.cmo.com.au/article/666173/queensland-creates-first-government-chief-customer-officer/?utm_medium=rss&utm_source=taxonomyfeed