(CNN) – The Obama administration Thursday proposed the first change to U.S. food nutrition fact labels in almost a decade.

The big differences that could roll out at the grocery store soon include calorie counts in a shame-inducing bigger, bolder font, and – in a refreshing acknowledgment of reality – serving sizes that will account for the whole bag, the whole bottle, the whole enchilada.

But in a country where more than a third of people are struggling with obesity, according to the Centers for Disease Control and Prevention, can labels really change the way we eat?

Health editor for The Atlantic Magazine Dr. James Hamblin joins CNN's "The Lead with Jake Tapper" to discuss.

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