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the mobile marketing exchangeMon, 30 Mar 2015 18:02:11 +0000en-UShourly1http://wordpress.org/?v=4.0.1Facebook partners with mobile ad networks on new Analytics for Apps featurehttp://www.mobyaffiliates.com/blog/facebook-partners-mobile-ad-networks-new-analytics-apps-feature/?utm_source=rss&utm_medium=rss&utm_campaign=facebook-partners-mobile-ad-networks-new-analytics-apps-feature
http://www.mobyaffiliates.com/blog/facebook-partners-mobile-ad-networks-new-analytics-apps-feature/#commentsMon, 30 Mar 2015 18:02:11 +0000http://www.mobyaffiliates.com/?p=17841Facebook has announced it’s working with at least a dozen mobile advertising networks on its new Analytics for Apps service, but not with those operated by Google, Twitter or Apple, which are also major Facebook competitors. The networks which are involved with Facebook haven’t been officially revealed, but according to AdExchanger, they include Millenial Media, InMobi, AppLift, AppLovin, Fyber, and Supersonic. According to an anonymous source speaking to the publication, this gives Facebook the chance to see 60% of the available mobile display inventory in the United States. There’s a good reason why Facebook’s competitors aren’t desperate to adopt the new Analytics for Apps feature. It would mean revealing a considerable amount of usually private information regarding audiences and partners, along with key data on

Facebook has announced it’s working with at least a dozen mobile advertising networks on its new Analytics for Apps service, but not with those operated by Google, Twitter or Apple, which are also major Facebook competitors. The networks which are involved with Facebook haven’t been officially revealed, but according to AdExchanger, they include Millenial Media, InMobi, AppLift, AppLovin, Fyber, and Supersonic. According to an anonymous source speaking to the publication, this gives Facebook the chance to see 60% of the available mobile display inventory in the United States.

There’s a good reason why Facebook’s competitors aren’t desperate to adopt the new Analytics for Apps feature. It would mean revealing a considerable amount of usually private information regarding audiences and partners, along with key data on lifetime user value and eCPM stats.

An example of Facebook’s Analytics for Apps

What are they missing out on? Analytics for Apps pulls together information on how users engage with apps, when they stop paying attention, repeat visits, and how marketing campaigns are performing. It’s built around Facebook’s cross device ID stamp, and enhances the social network’s ad campaign creation platform.

Facebook says it doesn’t intend to replace companies such as Kochava, Tune, and Apsalar – which offer similar services – and will continue to work with them. However, many of these companies provide something which Facebook’s Analytics for Apps won’t – data at device level ID, something Facebook collects but won’t be revealing.

You can learn more about Facebook’s Analytics for Apps here, or visit this page to give the demo app a try.

]]>http://www.mobyaffiliates.com/blog/facebook-partners-mobile-ad-networks-new-analytics-apps-feature/feed/0A List of the Top Mobile DSPshttp://www.mobyaffiliates.com/blog/a-list-of-the-top-mobile-dsps/?utm_source=rss&utm_medium=rss&utm_campaign=a-list-of-the-top-mobile-dsps
http://www.mobyaffiliates.com/blog/a-list-of-the-top-mobile-dsps/#commentsMon, 30 Mar 2015 15:54:49 +0000http://www.mobyaffiliates.com/?p=17598Mobile demand side platforms (DSPs) are the platforms that allow mobile advertisers to buy inventory across a variety of ad exchanges, networks and publishers. They are usually used with real-time bidding exchanges, but this isn’t always the case. Mobile advertisers can buy impressions across a range of publisher sites, but targeted to specific users based on information such as their location and their previous browsing behaviour. Publishers make their ad impressions available through marketplaces called ad exchanges, and DSPs automatically decide which of those impressions is the best option for the advertiser. Normally the price of these ad impressions is determined by a real-time auction, otherwise know as real-time bidding (RTB). It’s here that impressions are auctioned off to the highest bidder. In addition to this, the

Mobile demand side platforms (DSPs) are the platforms that allow mobile advertisers to buy inventory across a variety of ad exchanges, networks and publishers. They are usually used with real-time bidding exchanges, but this isn’t always the case.

Mobile advertisers can buy impressions across a range of publisher sites, but targeted to specific users based on information such as their location and their previous browsing behaviour. Publishers make their ad impressions available through marketplaces called ad exchanges, and DSPs automatically decide which of those impressions is the best option for the advertiser.

Normally the price of these ad impressions is determined by a real-time auction, otherwise know as real-time bidding (RTB). It’s here that impressions are auctioned off to the highest bidder. In addition to this, the whole process takes milliseconds.

Overall then, mobile DSPs can be a very effective and quick solution to advertise on mobile. We thought it would be useful to assemble a list of some of the key mobile demand-side platforms out there and put them all into one place. From Smaato to Affle, our list should help out app advertisers and anyone else interested in mobile DSPs.

Smaato offers its own DSP platform which advertisers can buy inventory from across a variety of networks and publishers. Smaato says their ad exchange has the largest global reach of any out there, reaching over 80,000 publishers and serving over 150 billion monthly impressions.

Fiksu’s demand side platform delivers cost effective, targeted mobile RTB buying. There is the ability to target each impression individually in real-time auction style environment. Fiksu’s DSP allows mobile advertisers to acquire inventory from multiple exchanges such as Goofle Ad-X, MoPub, Smaato and Nexage – this is completed through a single point of entry and unified reporting is part of the service.

StrikeAd’s platform allows mobile marketers to manage their campaigns themselves or to let StrikeAd do it for them. The platform enables programmatic advertising across multiple devices, and combines leading SSPs with predictive modelling to make sure mobile advertisers receive the best possible ROI.

With the Millennial Media DSP mobile marketers can manage their media buys and reach customised audiences. The Millennial Media DSP is used in real-time with advanced targeting options available. Mobile advertisers can expand the reach of their data and have access to a programmatic inventory in addition to inventory across numerous mobile ad exchanges.

PocketMath’s DSP is a 100% self-serve platform for programmatic mobile. The DSP platform features mobile re-targeting, a worldwide reach, API access and hyper local targeting meaning mobile advertisers can get exactly what they want for their ad campaign in milliseconds.

Affle‘s DSP features an integrated private ad exchange with programmatic demand. Their platform enables mobile advertisers and marketers to achieve a better ROI and higher level of transparency when commercing with marketplaces, app developers and publishers globally. They also feature integrated in-app analytics.

Splickey’s DSP allows advertisers to buy mobile ad impressions and clicks within mobile sites and apps. Using multiple targeting parameters the use of real-time bidding allows mobile advertisers to optimise their ad spend. Mobile marketers can bid only on the impressions that match their targeting criteria using programmatic buying – resulting in higher ROI.

Byyd is a DSP that enables advertisers to connect with precisely, programmatically targeted mobile audiences. Byyd has delivered over 100,000 campaigns in five years, meaning they have experience with the technology that mobile advertisers need. Mobile marketers benefit from their Precision Audience Engine for advanced audience targeting.

Trademob and their DSP features a global inventory of advertising possibilities. Trademob’s platform is connected to hundreds of SSPs, ad networks, RTB exchanges and media partners. In addition to this. they have access to over 1 billion users worldwide, in over 190 countries. Some of their biggest clients include Ebay, Wooga, and Lovoo.

Axonix is RTB mobile ad exchange that enables mobile advertisers and marketers to buy ads and impressions. There is no minimum commitment to using their service, and prices can be defined by geography and ad unit. Axonix has specialised in selling mobile ads since 2009.

Bidstalk offers a white-label mobile DSP to place targeted ads on thousands of mobile apps. Their real-time bidding system gives mobile advertisers instant access to mobile traffic from their network of supply partners and app publishers. Mobile marketers can watch, measure and optimise the performance of their ad engagements with our ad tracking and control features.

Tamome’s DSP provides advanced tracking and analytics to deliver brand awareness, lead generation and customer acquisition across multiple source points. Tamome is in the process of building their real-time-bidding and programmatic marketing systems which will allow them to target and price impressions and clicks based on the needs of mobile advertisers’ campaigns.

Features: Reporting, analytics, advanced targeting

Tagline: “Targeting Mobile Media”

Final Thoughts

There you have it, a list of some of the key mobile demand-side platforms out there at the moment. There’s quite a lot of choice out there for app marketers and mobile advertisers interested in using what many have said to be the future of the mobile advertising industry. We recommended trying out a combination of them to see what works and what doesn’t.

]]>http://www.mobyaffiliates.com/blog/a-list-of-the-top-mobile-dsps/feed/0Mobile ad campaigns shown to be more effective than traditional marketinghttp://www.mobyaffiliates.com/blog/mobile-ad-campaigns-shown-to-be-more-effective-than-traditional-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=mobile-ad-campaigns-shown-to-be-more-effective-than-traditional-marketing
http://www.mobyaffiliates.com/blog/mobile-ad-campaigns-shown-to-be-more-effective-than-traditional-marketing/#commentsMon, 30 Mar 2015 15:45:38 +0000http://www.mobyaffiliates.com/?p=17808Mobile advertising campaigns are more effective than other, more traditional ad campaigns. This isn’t speculation, it’s the findings of the Mobile Marketing Association using data gathered for the first Smart Mobile Cross Marketing Effectiveness (SMoX) study, the results of which have now been published. The data indicates ad campaigns would have a greater return on investment if companies simply increased the amount of money spent on mobile. The MMA states the optimum spend is “double digit percentage” of the total amount allocated, but says this is considerably more than the current average. Greg Stuart, the Mobile Marketing Association’s CEO, said: “The market has acknowledged there is a deep chasm between what brands are currently spending on mobile and consumer behavior, but now there is real,

Mobile advertising campaigns are more effective than other, more traditional ad campaigns. This isn’t speculation, it’s the findings of the Mobile Marketing Association using data gathered for the first Smart Mobile Cross Marketing Effectiveness (SMoX) study, the results of which have now been published.

The data indicates ad campaigns would have a greater return on investment if companies simply increased the amount of money spent on mobile. The MMA states the optimum spend is “double digit percentage” of the total amount allocated, but says this is considerably more than the current average.

“The market has acknowledged there is a deep chasm between what brands are currently spending on mobile and consumer behavior, but now there is real, indisputable proof on the value of mobile to a brand’s business goals. I believe mobile presents the greatest transformation of marketing in our generation. With empirical data, SMoX now demonstrates the competitive opportunity for those marketers who figure out how to leverage the power of mobile effectively and optimize their spending with the most impactful allocations in their marketing mix, finally keeping pace with consumers.”

To back up its claims, the MMA has published some of the example campaigns it monitored for the SMoX study. MasterCard launched an ad campaign to promote its Travel Card across print, TV, digital, online, and social media in late 2014. The study revealed mobile was twice as effective compared to the campaign average when examining the number of people converted on image per dollar spent.

Earlier in the year, Coca-Cola wanted to build awareness of its Gold Peak Tea brand, and used TV, print, online, and mobile messaging to do the job. Mobile was responsible for 25% of top-of-mind awareness, 9% of image conversions, and 6% of sales – all with just 5% of the total campaign budget. It was a similar story for Walmart’s Back To School campaign, where mobile pushed 14% of the change in customers shopping intent, but used only 7% of the overall budget.

The SMoX study shows mobile audio, video, and native were the best ad performers, justifying the greater initial spend, and were also most effective at influencing brand perception and sales. Banner ads built awareness, while location-based marketing techniques boosted foot traffic.

The complete SMoX study will be made available for download, but only to those attending the MMA’s events during April.

]]>http://www.mobyaffiliates.com/blog/mobile-ad-campaigns-shown-to-be-more-effective-than-traditional-marketing/feed/0Mobile advertising spend to pass desktop spend in 2016http://www.mobyaffiliates.com/blog/mobile-advertising-spend-pass-desktop-spend-2016/?utm_source=rss&utm_medium=rss&utm_campaign=mobile-advertising-spend-pass-desktop-spend-2016
http://www.mobyaffiliates.com/blog/mobile-advertising-spend-pass-desktop-spend-2016/#commentsMon, 30 Mar 2015 14:30:43 +0000http://www.mobyaffiliates.com/?p=17819It’s predicted that in 2016, the total amount spent on mobile advertising will for the first time surpass desktop ad spend, after almost reaching parity in 2015. The estimates come from research carried out by eMarketer, where desktop ad spending is placed at $29b in 2015 compared to $28b for mobile, but increasing to $40b against $26b next year. Looking further into the future, eMarketer sees desktop ad spend level out around $25b, while mobile will continue to climb and potentially reach $65b in 2019. Mobile to pass desktop ad spend in 2016 However, while the overall figure will increase, the percentage change will decrease. This year sees a 50% rise over 2014’s mobile ad spending, but this will steadily fall between now and 2019,

It’s predicted that in 2016, the total amount spent on mobile advertising will for the first time surpass desktop ad spend, after almost reaching parity in 2015. The estimates come from research carried out by eMarketer, where desktop ad spending is placed at $29b in 2015 compared to $28b for mobile, but increasing to $40b against $26b next year. Looking further into the future, eMarketer sees desktop ad spend level out around $25b, while mobile will continue to climb and potentially reach $65b in 2019.

Mobile to pass desktop ad spend in 2016

However, while the overall figure will increase, the percentage change will decrease. This year sees a 50% rise over 2014’s mobile ad spending, but this will steadily fall between now and 2019, according to the data. Next year will still be a considerable 41% increase, but this is expected to fall dramatically to 23% in 2017, then to 16% in 2018, and 14% in 2019.

Total mobile advertising spend in the U.S.

The research also looks at how mobile ad spending compares to the total ad spend in the U.S. – covering banners, video, email, messages, and more – in its entirety. This year, 15% is dedicated to mobile, but this will rise to 20% next year, and eventually top 28% in 2019. At this time, mobile will dominate digital advertising at 72% of the spend, up from 49% this year. Mobile display ads will continue to be the most popular choice for advertisers.

eMarketer notes the shift to mobile over other forms of digital advertising comes from a change in the devices people use to go online. In the U.S., desktop computers were used on average 2 hours 12 minutes each day, a figure that has declined against 2013, while mobile increased to 2 hours 51 minutes. Other studies have shown mobile becoming more commonly used for online shopping.

Comparing mobile ad spend to mobile web ad spend

Finally, in-app ads will remain more popular than mobile web ads, with more than $20b expected to be spent in 2015, compared to just under $8b for mobile web – accounting for 73% of the total mobile advertising spending in the U.S.. Next year, both figures will increase, with the in-app total reaching $29b and mobile web $10b. Interestingly, app install ad investment will jump by 115% in 2015 to $1.67b, but still only represent 8.7% of the mobile ad spending total.

]]>http://www.mobyaffiliates.com/blog/mobile-advertising-spend-pass-desktop-spend-2016/feed/0Twitter tests larger, more aggressive app-install ads in its mobile apphttp://www.mobyaffiliates.com/blog/twitter-tests-larger-aggressive-app-install-ads-mobile-app/?utm_source=rss&utm_medium=rss&utm_campaign=twitter-tests-larger-aggressive-app-install-ads-mobile-app
http://www.mobyaffiliates.com/blog/twitter-tests-larger-aggressive-app-install-ads-mobile-app/#commentsMon, 30 Mar 2015 13:29:49 +0000http://www.mobyaffiliates.com/?p=17824Reports are gathering that Twitter is testing a new carousel-style Suggested Apps app install ad unit inside its mobile app. According to The Next Web, the new ad format started showing up for some users in mid-March, and takes up considerably more screen space than Twitter’s previous adverts. The aggressive new style abandons the subtle positioning and look of older in-app ads. An example of the new app install ad unit Several users have taken screenshots of the advert, which show a promoted app with an image, and a large Install button beneath it. A swipe to the left will slide another recommended app on to the page, helping provide more ad coverage without lengthier interruptions to the main feed. The similarity between these new

Reports are gathering that Twitter is testing a new carousel-style Suggested Apps app install ad unit inside its mobile app. According to The Next Web, the new ad format started showing up for some users in mid-March, and takes up considerably more screen space than Twitter’s previous adverts. The aggressive new style abandons the subtle positioning and look of older in-app ads.

An example of the new app install ad unit

Several users have taken screenshots of the advert, which show a promoted app with an image, and a large Install button beneath it. A swipe to the left will slide another recommended app on to the page, helping provide more ad coverage without lengthier interruptions to the main feed. The similarity between these new ad units and Facebook’s successful in-app install adverts has been noted.

Twitter hasn’t officially launched this new style ad yet, so it’s not clear whether this limited test will result in a wider rollout in the future. If they prove successful, there’s every chance they will. Twitter is expected to become the third largest seller of online display ads in the U.S. in 2015, surpassing Yahoo, and lining up behind Facebook and Google. App install ads are also becoming more widely used, potentially reaching 10% of all mobile ads shown in the U.S. this year, and will generate around $3b in revenue according to the latest research.

]]>http://www.mobyaffiliates.com/blog/twitter-tests-larger-aggressive-app-install-ads-mobile-app/feed/089% of Chinese mobile users find mobile ads annoyinghttp://www.mobyaffiliates.com/blog/89-of-chinese-mobile-users-find-mobile-ads-annoying/?utm_source=rss&utm_medium=rss&utm_campaign=89-of-chinese-mobile-users-find-mobile-ads-annoying
http://www.mobyaffiliates.com/blog/89-of-chinese-mobile-users-find-mobile-ads-annoying/#commentsMon, 30 Mar 2015 13:29:37 +0000http://www.mobyaffiliates.com/?p=17827A new survey has highlighted the difficulty mobile advertisers have in finding the right ad for the right audience in China. The data collected is almost completely contradictory, indicating the complex nature of the Chinese market. The research comes from media agency OMD and is part of the Dive Mobile study, where 450 Chinese mobile consumers from seven different cities were polled. How contradictory? A massive 94% decided that mobile advertising was something that was necessary, but 89% thought that it was annoying, while 75% found mobile ads interesting. Finally, and perhaps most unhelpfully of all, 66% thought all the above applied to mobile ads. Those who are annoyed by mobile ads turned out to be more likely to notice them than those who were

A new survey has highlighted the difficulty mobile advertisers have in finding the right ad for the right audience in China. The data collected is almost completely contradictory, indicating the complex nature of the Chinese market. The research comes from media agency OMD and is part of the Dive Mobile study, where 450 Chinese mobile consumers from seven different cities were polled.

How contradictory? A massive 94% decided that mobile advertising was something that was necessary, but 89% thought that it was annoying, while 75% found mobile ads interesting. Finally, and perhaps most unhelpfully of all, 66% thought all the above applied to mobile ads. Those who are annoyed by mobile ads turned out to be more likely to notice them than those who were genuinely interested, at 24.5% and 22.6% respectively.

89% of surveyed consumers found mobile ads annoying

Things took a turn for the normal when it came to making a purchase through an ad, with 7.1% of those interested going on to buy something. However, 2.9% of the annoyed viewers also eventually made a purchase. Accidental ad clicks saw just 4% of people stick around to read the entire ad, and 53% got a quarter of the way in before closing it. OMD says the average person sees 8.5 ads on their mobile device each day, which could explain the annoyance level.

Another statistic which goes against trends seen elsewhere in the world is that simple, static ads are more popular than video ads, with 48.6% preferring to see a basic ad, and 36.1% enjoying a video ad. Interstitials were the least popular with 21.2%. In terms of content, most wanted ads which provided information or rewards, and the smartphone had the most influence on purchasing intent at 38.7%.

Interaction after accidentally clicking on a mobile ad

Interestingly, in attempting to find out why people are annoyed, a few mobile ad myths popped up in the study, with around 66% of those surveyed believing ads consume a lot of mobile data, and around 33% thought mobile ads were responsible for taking precious energy from the phone’s battery. Otherwise, more than 70% simply felt ads were not relevant to them.

OMD says the reason for all these inconstancies could come from China’s geography, and the differences between consumers living in first, second, or third tier cities. The study states only 9% of the population live in the wealthiest top tier cities, where 22% of people ignored mobile ads. A considerable 53% of users living in the third tier cities ignore ads. Its advice to advertisers is to focus on the top two tiers, and produce valuable, relevant ads.

Mobile ads are still a considerable source of income in China. Microblogging platform Sina Weibo said mobile ad revenue made up more than half its total $88m ad revenue during the final three months of 2014.

]]>http://www.mobyaffiliates.com/blog/89-of-chinese-mobile-users-find-mobile-ads-annoying/feed/0MoPub reports massive 243% increase in mobile video ad spend during 2014http://www.mobyaffiliates.com/blog/mopub-reports-massive-243-increase-video-ad-spend-2014/?utm_source=rss&utm_medium=rss&utm_campaign=mopub-reports-massive-243-increase-video-ad-spend-2014
http://www.mobyaffiliates.com/blog/mopub-reports-massive-243-increase-video-ad-spend-2014/#commentsWed, 25 Mar 2015 22:36:23 +0000http://www.mobyaffiliates.com/?p=17805MoPub has revealed video ad spend on its mobile ad marketplace has increased by more than 243% during 2014, where publishers boosted the amount of available inventory by six times during the same period. MoPub added video ads to its marketplace two years ago, to tap into the then growing programmatic video ad market expected to be worth $3.8b by 2016. In December, 41% of MoPub’s fullscreen ad inventory was capable of running video, more than double the amount available at the beginning of the year. The company also notes video ads continue to outperform fullscreen interstitial ads in revenue. Over the final three months of 2014, video ads served by MoPub earned 29.5% more in eCPMs than non-video ads. The amount of MoPub’s demand

MoPub has revealed video ad spend on its mobile ad marketplace has increased by more than 243% during 2014, where publishers boosted the amount of available inventory by six times during the same period. MoPub added video ads to its marketplace two years ago, to tap into the then growing programmatic video ad market expected to be worth $3.8b by 2016.

In December, 41% of MoPub’s fullscreen ad inventory was capable of running video, more than double the amount available at the beginning of the year. The company also notes video ads continue to outperform fullscreen interstitial ads in revenue. Over the final three months of 2014, video ads served by MoPub earned 29.5% more in eCPMs than non-video ads.

The amount of MoPub’s demand partners actively purchasing video ads has seen considerable growth. There are now more than 50 buying video inventory on a regular basis, a massive five times increase over the amount in January.

One of MoPub’s partners is Sega, and VP of digital marketing Mike Evans, commented:

“When it comes to monetizing with video, SEGA needs a flexible platform to help us maximize the yield and revenue potential. MoPub is our partner of choice, they’ve empowered us with the tools to manage video ads from dozens of direct advertisers, their Marketplace, and network partners; helping us to exceed our ad revenue targets.”

MoPub will continue to develop its video ads, and has recently introduced rewarded videos, a feature which has proven effective for many developers, including Fun Run 2’s team at Dirtybit, where rewarded video ads delivered by Chartboost increased ad revenue by 70%.

]]>http://www.mobyaffiliates.com/blog/mopub-reports-massive-243-increase-video-ad-spend-2014/feed/0RainyDayMarketing CEO, Jasmine Lee on Successful App Marketing and CPI campaignshttp://www.mobyaffiliates.com/blog/rainydaymarketing-ceo-jasmine-lee-on-successful-app-marketing-and-cpi-campaigns/?utm_source=rss&utm_medium=rss&utm_campaign=rainydaymarketing-ceo-jasmine-lee-on-successful-app-marketing-and-cpi-campaigns
http://www.mobyaffiliates.com/blog/rainydaymarketing-ceo-jasmine-lee-on-successful-app-marketing-and-cpi-campaigns/#commentsWed, 25 Mar 2015 16:35:41 +0000http://www.mobyaffiliates.com/?p=17708RainyDayMarketing is a mobile affiliate network featuring hundreds of direct and agency-level Android and iOS CPI campaigns. Jasmine Lee is the CEO of RainyDayMarketing. Jasmine talks to us about successful app marketing and more. What is RainyDayMarketing and how are you positioned in the market? RainyDayMarketing is a mobile ad network focused on CPI Android and iOS campaigns across all geos. We are MAT, Kochava and AppsFlyer-integrated. On top of the hundreds of direct and agency Android and iOS campaigns we have live at any given time, we have some great proprietary tools — like our Campaign Recommendation Engine — to separate us from the rest. What types of clients do you work with? On the advertiser side, we work with direct app developers, agencies and top-tier

RainyDayMarketing is a mobile affiliate network featuring hundreds of direct and agency-level Android and iOS CPI campaigns. Jasmine Lee is the CEO of RainyDayMarketing. Jasmine talks to us about successful app marketing and more.

What is RainyDayMarketing and how are you positioned in the market?

RainyDayMarketing is a mobile ad network focused on CPI Android and iOS campaigns across all geos. We are MAT, Kochava and AppsFlyer-integrated. On top of the hundreds of direct and agency Android and iOS campaigns we have live at any given time, we have some great proprietary tools — like our Campaign Recommendation Engine — to separate us from the rest.

What types of clients do you work with?

On the advertiser side, we work with direct app developers, agencies and top-tier network partners, while partnering with pretty much every imaginable type of traffic provider on the publisher side. Publishers run the gamut from traditional in-app display to virtual currency and content locking platforms, app discovery, video, RTB media-buyers and everything in-between. We have campaigns to fit every type of traffic.

What geographies are you focused on and where are you seeing the most growth?

We have reach in all countries, with the highest daily click counts coming from North American and Europeran tier-1 geos, but are also seeing the strongest growth in India and Asia. We are actively working to expand reach in China as well as MENA countries.

What sort of offers are working well right now?

Our bread-and-butter is CPI, so in that space I’d say there is always a big demand for the light Android utility apps that can be run worldwide — those are always big hits. Otherwise, our traffic partners are always eager to jump on any direct tier-1 game offers and also any incent-friendly campaigns that aren’t saturated. We have some exciting exclusive App of the Day dynamic campaigns right now that are really unique and doing great.

What are your main tips for successful app marketing and CPI campaigns?

Ethical, honest, high-quality traffic. No shortcuts. Despite being a blind network, we work closely with our advertisers to optimize the traffic we provide — passing them unique publisher and sub-publisher identifiers with each click. We look for frequent, deep feedback on user retention, in-app purchases, etc. so that we can be sure to be delivering only our best to them. We value our advertiser relationships immensely and want to be proactive in removing any traffic sources that might not be working for them. As for our publisher partners, we only want to work with people who share our commitment to clean traffic. We have recently integrated industry-leading fraud detection into our platform with Forensiq as another tool in helping us provide only the best possible traffic.

What do you think the big themes for mobile advertising are going to be in 2015?

Video seems to be the big, expanding medium right now. We have a huge demand for CPCV (cost per completed view) campaigns, as well as a big push for using video as the front-side creative for our game apps in lieu of banners. Our advertisers and publishers alike are seeing great results from running video trailers ahead of our tracking link to qualify users better with a 15- or 30-second app preview.

]]>http://www.mobyaffiliates.com/blog/rainydaymarketing-ceo-jasmine-lee-on-successful-app-marketing-and-cpi-campaigns/feed/0BuzzCity’s new cluster feature helps mobile advertisers target specific user groupshttp://www.mobyaffiliates.com/blog/buzzcity-new-cluster-feature-mobile-advertisers-target-user-groups/?utm_source=rss&utm_medium=rss&utm_campaign=buzzcity-new-cluster-feature-mobile-advertisers-target-user-groups
http://www.mobyaffiliates.com/blog/buzzcity-new-cluster-feature-mobile-advertisers-target-user-groups/#commentsTue, 24 Mar 2015 22:51:22 +0000http://www.mobyaffiliates.com/?p=17676Mobile advertising network BuzzCity has introduced a new feature called Attribute Clusters, which should help advertisers target more specific groups of users in particular markets. Why would you want such a feature? BuzzCity says that in many markets around the world, it’s men who’re more likely to shop online than women – so wouldn’t it be great to target only males with a relevant campaign? At launch, Attribute Clusters will feed into this, and the first two clusters will be for males and young adults. It’ll separate them by using the data on gender, age, location, and occupation it gathers from its publishers. Then, ads can be targeted towards those new groups, or Clusters, where at the minimum, 65% of the members share the key

Mobile advertising network BuzzCity has introduced a new feature called Attribute Clusters, which should help advertisers target more specific groups of users in particular markets. Why would you want such a feature? BuzzCity says that in many markets around the world, it’s men who’re more likely to shop online than women – so wouldn’t it be great to target only males with a relevant campaign?

At launch, Attribute Clusters will feed into this, and the first two clusters will be for males and young adults. It’ll separate them by using the data on gender, age, location, and occupation it gathers from its publishers. Then, ads can be targeted towards those new groups, or Clusters, where at the minimum, 65% of the members share the key attribute.

“Targeting is really about optimizing your spends, but there is no point optimizing a campaign until you lose reach. We’ve taken an approach that segments the relevant global audiences without losing scale.”

BuzzCity is also looking at using its Attribute Clusters to target users in emerging markets, including Africa and Asia, where it says advertising marketing will grow by 10.7% over the next three years. BuzzCity is most successful in India and Indonesia, where it served more than 12 billion ads in February 2015. Over the next months, BuzzCity will add more clusters for even greater mobile ad targeting.

]]>http://www.mobyaffiliates.com/blog/buzzcity-new-cluster-feature-mobile-advertisers-target-user-groups/feed/0Inneractive focuses on North America with new executive appointmentshttp://www.mobyaffiliates.com/blog/inneractive-focuses-on-north-america-with-new-executive-appointments/?utm_source=rss&utm_medium=rss&utm_campaign=inneractive-focuses-on-north-america-with-new-executive-appointments
http://www.mobyaffiliates.com/blog/inneractive-focuses-on-north-america-with-new-executive-appointments/#commentsTue, 24 Mar 2015 22:49:43 +0000http://www.mobyaffiliates.com/?p=17705Mobile advertising technology company Inneractive continues its efforts to expand its North American presence, and confirmed its New York office has hired Welby Chen, former SVP of global sales partnerships at Vevo, as VP and general manager. Chen will help develop ad monetization strategies for Inneractive’s major brands, plus he’ll work closely with demand side partners, and promote the company’s automated mobile ad marketplace. Inneractive says North America is a key market for the firm, and states the majority of its brand partners are located there. It also operates an office in San Francisco, but its headquarters is in Tel Aviv, where Avichai Belitsky will join as VP and managing director of the company’s international efforts – again showing its commitment to developing its business

Mobile advertising technology company Inneractive continues its efforts to expand its North American presence, and confirmed its New York office has hired Welby Chen, former SVP of global sales partnerships at Vevo, as VP and general manager. Chen will help develop ad monetization strategies for Inneractive’s major brands, plus he’ll work closely with demand side partners, and promote the company’s automated mobile ad marketplace.

Inneractive says North America is a key market for the firm, and states the majority of its brand partners are located there. It also operates an office in San Francisco, but its headquarters is in Tel Aviv, where Avichai Belitsky will join as VP and managing director of the company’s international efforts – again showing its commitment to developing its business globally.

“At a time when native, video and mobile advertising in general are exploding, Inneractive is putting together an all-star team to expand our partnerships with premium brands around the world offering them the most robust programmatic native and video mobile advertising solutions on the market. With the additions of Welby and Avichai, who come from pedigree companies like VEVO and Google, and the expansion of our New York office, we are looking forward to continuing to empower mobile publishers to maximize the full potential of their properties through our technologies.”

Inneractive is one of the leading independent sources of native and video mobile ads, and came into this year on the back of an impressive 2014, where revenue grew by 54%, and it signed a variety of new supply and demand side partners. In February, the company launched Story, a programmatic native advertising format, designed to increase engagement with video ads inside apps.

]]>http://www.mobyaffiliates.com/blog/inneractive-focuses-on-north-america-with-new-executive-appointments/feed/0GoWide launches its Self-Serve Platform for Rewarded Installshttp://www.mobyaffiliates.com/blog/gowide-launches-its-self-serve-platform-for-rewarded-installs/?utm_source=rss&utm_medium=rss&utm_campaign=gowide-launches-its-self-serve-platform-for-rewarded-installs
http://www.mobyaffiliates.com/blog/gowide-launches-its-self-serve-platform-for-rewarded-installs/#commentsTue, 24 Mar 2015 12:00:06 +0000http://www.mobyaffiliates.com/?p=17684GoWide is already known for successful operations as a performance-based mobile ad network. A proven track-record of signing top affiliate deals makes us go for more. In order to meet the market’s demand and expand into the RTB segment, GoWide is launching brand new mobile Self-Serving Platform for Rewarded Installs. On the new Platform, we aggregate all major sources of incentivized traffic suppliers in a single dashboard, giving our customer the opportunity to start working with our scalable inventory from only one account created on our platform. Our key benefits, include but are not limited to: minimum budget to start, global reach, 100% CPI risk-free model, dynamic real-time pricing, easy registration process and many other interesting features. In just 3 clicks you will get maximum exposure

GoWide is already known for successful operations as a performance-based mobile ad network. A proven track-record of signing top affiliate deals makes us go for more. In order to meet the market’s demand and expand into the RTB segment, GoWide is launching brand new mobile Self-Serving Platform for Rewarded Installs.

If you are interested, please sign up here and be the first to test the new system’s capabilities and feel the power of an advanced self-serve platform. Along with this, we can fulfil any of your traffic requests with our powerful user acquisition services.

]]>http://www.mobyaffiliates.com/blog/gowide-launches-its-self-serve-platform-for-rewarded-installs/feed/0YeahMobi Launches App Developer Boost Programhttp://www.mobyaffiliates.com/blog/yeahmobi-launches-app-developer-boost-program/?utm_source=rss&utm_medium=rss&utm_campaign=yeahmobi-launches-app-developer-boost-program
http://www.mobyaffiliates.com/blog/yeahmobi-launches-app-developer-boost-program/#commentsTue, 24 Mar 2015 09:10:18 +0000http://www.mobyaffiliates.com/?p=17648YeahMobi has launched the ‘App Developer Boost Program’. The new program aims to help independent and mid-tier developers to expand their businesses. By integrating with YeahMobi’s native ads platform, the company can offer eligible developers more user installs as they monetise their apps – there are no advertising cost to participants. In other words the more money their apps make, the more users they acquire as a result. The new program was announced at ad:tech New Delhi and runs from March 15th to June 30th. YeahMobi will be offering specific monetisation rewards: Make US$ 1,000 in turnover and acquire 10,000 users Make US$ 10,000 in turnover and acquire 60,000 users Make US$ 100,000 in turnover and acquire 260,000 users Make US$ 500,000 in turnover and acquire 760,000 users

YeahMobi has launched the ‘App Developer Boost Program’. The new program aims to help independent and mid-tier developers to expand their businesses. By integrating with YeahMobi’s native ads platform, the company can offer eligible developers more user installs as they monetise their apps – there are no advertising cost to participants. In other words the more money their apps make, the more users they acquire as a result. The new program was announced at ad:tech New Delhi and runs from March 15th to June 30th. YeahMobi will be offering specific monetisation rewards:

Make US$ 1,000 in turnover and acquire 10,000 users

Make US$ 10,000 in turnover and acquire 60,000 users

Make US$ 100,000 in turnover and acquire 260,000 users

Make US$ 500,000 in turnover and acquire 760,000 users

The App Developer Boost Program primarily focuses on Chinese app developers who are looking to expand globally, although it welcomes international app developers as well. With the Chinese app market being so difficult to see any success in, the program hopes to win back those Chinese app developers who are turning to other app markets to survive. As part of the program there will be discussion panels, workshops and salons in China and elsewhere. These will be offering guidance and support to app developers. Some of the top monetising apps will be helped to acquire 760,000 new users through YeahMobi’s user acquisition networks.

The YeahMobi Native Ads App Developer Boost Program

YeahMobi itself saw strong growth in 2014 thanks to its focus on publisher networks. The company’s services helped Chinese app developers acquire large amounts of users on a global basis. YeahMobi is one of the key user acquisition platforms for Chinese app developers looking to get noticed internationally.

As mobile ad technology continues to grow the quality of ads on display are becoming more refined. YeahMobi has developed its native ads platform in order to help app developers achieve better engagement and more downloads from users, as well as giving them a platform to boost their monetisation efforts. The App Developer Boost Program can provide Chinese app developers with a wider international userbase, while also helping them to monetise their apps. It’s an excellent opportunity for Chinese app start ups and for anyone else looking to achieve success in the mobile app market.

]]>http://www.mobyaffiliates.com/blog/yeahmobi-launches-app-developer-boost-program/feed/0Mobile ad community Tappx partners with Softonic, increasing app reach by 160,000http://www.mobyaffiliates.com/blog/mobile-ad-community-tappx-partners-softonic-increasing-app-reach-160000/?utm_source=rss&utm_medium=rss&utm_campaign=mobile-ad-community-tappx-partners-softonic-increasing-app-reach-160000
http://www.mobyaffiliates.com/blog/mobile-ad-community-tappx-partners-softonic-increasing-app-reach-160000/#commentsMon, 23 Mar 2015 20:22:39 +0000http://www.mobyaffiliates.com/?p=17690Tappx, the open cross-promotion mobile ad community, has expanded its partnership with app discovery platform Softonic, providing its members with access to a huge new library of apps, and millions of monthly users. Scott Arpajian, CEO of Softonic, said: “This partnership with Tappx reflects our commitment to working with mobile app developers and giving them access to the tools and channels they need to succeed. Great apps should not fail to reach users because developers do not have the mega budgets of the big guys, and what Tappx has created is exactly what millions of developers around the world need.” Daniel Reina, CEO of Tappx, added: “Developers should be allowed to focus all their efforts and resources into creating great apps, and not spend them

Tappx, the open cross-promotion mobile ad community, has expanded its partnership with app discovery platform Softonic, providing its members with access to a huge new library of apps, and millions of monthly users.

“This partnership with Tappx reflects our commitment to working with mobile app developers and giving them access to the tools and channels they need to succeed. Great apps should not fail to reach users because developers do not have the mega budgets of the big guys, and what Tappx has created is exactly what millions of developers around the world need.”

“Developers should be allowed to focus all their efforts and resources into creating great apps, and not spend them on marketing and distribution. Tappx has been extraordinarily well received since our launch, and we are thrilled to expand our community through Softonic.”

Since its launch last year, Tappx has gained more than 2,500 members. It works by awarding each developer credits when a fellow member’s ad is displayed in their app, and in turn, these credits can be used to purchase similar spots in other apps. Banners can be automatically generated, campaigns tracked, and a wide variety of development platforms are supported across iOS, Android, and Firefox ecosystems.

In turn. Softonic brings its global platform with more than 100 million monthly active users, who download 4 million apps per day, and 160,000 apps to Tappx, so developers can place their ads in popular games including Trivia Crack and Soccer Football Runner Rush. The partnership gives a significant boost to Tappx’s growing, cross-promotion app community.

]]>http://www.mobyaffiliates.com/blog/leadbolt-increases-cpms-10x-multicraft-video-app-ads/feed/0New analytics capabilities with adjust SDK 4.0http://www.mobyaffiliates.com/blog/new-analytics-capabilities-with-adjust-sdk-4-0/?utm_source=rss&utm_medium=rss&utm_campaign=new-analytics-capabilities-with-adjust-sdk-4-0
http://www.mobyaffiliates.com/blog/new-analytics-capabilities-with-adjust-sdk-4-0/#commentsMon, 23 Mar 2015 15:00:16 +0000http://www.mobyaffiliates.com/?p=17668Changing the way mobile marketers integrate analytics providers, adjust, a leader in app analytics and attribution, today announced the fourth generation of SDK. SDK 4.0 promises enhanced tools for analytics and user acquisition, enabling users to transmit data to adjust partners Google Adwords, Facebook and Twitter, offering expanded performance of the core analytics framework. Allowing its customers to access network partners at any time dramatically reduces lead-times to acquire new clients. The release of SDK 4.0 is a major milestone for adjust and integrates over 500 other major networks worldwide. Christian Henschel, CEO and Co-Founder, adjust, says: “Every time we ship a new version of our SDK, we’re looking to enable marketers with technology that’s more powerful and easier to access. Many of our partners have very sophisticated systems for campaign analysis, and

Allowing its customers to access network partners at any time dramatically reduces lead-times to acquire new clients. The release of SDK 4.0 is a major milestone for adjust and integrates over 500 other major networks worldwide.

“Every time we ship a new version of our SDK, we’re looking to enable marketers with technology that’s more powerful and easier to access. Many of our partners have very sophisticated systems for campaign analysis, and with the additions of these key integrations in our fourth generation SDK, we’re improving the analytics capabilities of adjust dramatically for our customers.”

]]>http://www.mobyaffiliates.com/blog/new-analytics-capabilities-with-adjust-sdk-4-0/feed/0InMobi and Rubicon launch mobile advertising exchangehttp://www.mobyaffiliates.com/blog/inmobi-and-rubicon-launch-advertising-exchange/?utm_source=rss&utm_medium=rss&utm_campaign=inmobi-and-rubicon-launch-advertising-exchange
http://www.mobyaffiliates.com/blog/inmobi-and-rubicon-launch-advertising-exchange/#commentsMon, 23 Mar 2015 14:00:00 +0000http://www.mobyaffiliates.com/?p=17662InMobi, the world’s largest independent mobile advertising network, and Rubicon Project, a leading technology company in advertising, have teamed up to unveil their new mobile advertising exchange. It creates the largest hub of its kind, allowing marketers to buy and sell ads using mobile technology and apps. As demand for native ads increases, InMobi also works with IAB OpenRTB Working Group to create a more robust platform. Naveen Tewari, CEO, InMobi, says: “We are committed to improving the mobile user experience, whether through the aesthetic of native ads or relevant advertising, based on our deep understanding of mobile consumer behavior. In selecting Rubicon Project’s Advertising Automation Cloud to power our InMobi Exchange, we are taking the next natural step by bringing these custom native experiences to programmatic buyers and

InMobi, the world’s largest independent mobile advertising network, and Rubicon Project, a leading technology company in advertising, have teamed up to unveil their new mobile advertising exchange. It creates the largest hub of its kind, allowing marketers to buy and sell ads using mobile technology and apps.

“We are committed to improving the mobile user experience, whether through the aesthetic of native ads or relevant advertising, based on our deep understanding of mobile consumer behavior. In selecting Rubicon Project’s Advertising Automation Cloud to power our InMobi Exchange, we are taking the next natural step by bringing these custom native experiences to programmatic buyers and sellers at scale. We believe that this represents the next era of digital media buying globally.”

“Rubicon Project has developed the scale and speed required to power the largest independent marketplace that automates the buying and selling of advertising. Our infrastructure and massive installed base of buyers, combined with InMobi’s mobile expertise and scale, creates one of the largest automated global exchanges poised to accelerate mobile advertising adoption.”

InMobi holds partnerships with around 100 publishers, including Tango, with half of its in-mobile ads landing on games. The group faces competition from Pubnative and OpenX, which also have begun to offer native ad exchange platforms.

]]>http://www.mobyaffiliates.com/blog/inmobi-and-rubicon-launch-advertising-exchange/feed/0Moblin Introduces the first Pre-Installed App Network, helping publishers bypass the app storehttp://www.mobyaffiliates.com/blog/moblin-introduces-first-pre-installed-app-network-helping-publishers-bypass-app-store/?utm_source=rss&utm_medium=rss&utm_campaign=moblin-introduces-first-pre-installed-app-network-helping-publishers-bypass-app-store
http://www.mobyaffiliates.com/blog/moblin-introduces-first-pre-installed-app-network-helping-publishers-bypass-app-store/#commentsMon, 23 Mar 2015 11:46:06 +0000http://www.mobyaffiliates.com/?p=17638Mobile marketing company Moblin has launched the Pre-Installed Apps Network, which it will use to help developers get their apps installed on mobile devices before they reach customers hands, sidestepping the need to encourage them to find and download it from an app store. It’s the first of its kind, and Moblin has signed up a variety of big-name industry players, including networks such as Verizon, T-Mobile, and Deutsche Telekom, plus hardware manufacturers including Micromax and iBall, and retailers like Carphone Warehouse. The company says the Pre-Installed App Network will reach more than 100 million devices globally, and calls the system a “game changer” in the world of user acquisition. Why? Because a pre-installed app gives developers and publishers the chance to put their brand

Mobile marketing company Moblin has launched the Pre-Installed Apps Network, which it will use to help developers get their apps installed on mobile devices before they reach customers hands, sidestepping the need to encourage them to find and download it from an app store.

It’s the first of its kind, and Moblin has signed up a variety of big-name industry players, including networks such as Verizon, T-Mobile, and Deutsche Telekom, plus hardware manufacturers including Micromax and iBall, and retailers like Carphone Warehouse.

The company says the Pre-Installed App Network will reach more than 100 million devices globally, and calls the system a “game changer” in the world of user acquisition. Why? Because a pre-installed app gives developers and publishers the chance to put their brand at the forefront of a user’s mind. Users look for core apps, from reading news, to finding sports scores, and online shopping, and Moblin believes a pre-installed app has a higher chance of being used, rather than the user browsing for an alternative inside the app store.

“The best thing for a brand is simply to be on the user’s smartphone. As a user acquisition manager, you save efforts, money and time with this shortcut to the tip of the funnel; there’s no need for the user to see the ad, click it and then install the app… it’s already there”

It’s only the beginning for Moblin’s Pre-Installed App Network, and at the moment, it’s reserved for “top brands only,” according to Eitan. However, before the end of the summer, the company will introduce a bidding platform and open it up to more marketers.

The Moblin Pre-Installed Ad Network

While pre-installed apps can be great for publishers, they’re not always welcomed by users. Moblin has taken some steps to avoid the apps being an annoyance, including the ability for the apps to be deleted without causing problems to the operating system. Additionally, once the apps are installed, Moblin provides tracking for user retention and engagement, along with user spend.

]]>http://www.mobyaffiliates.com/blog/moblin-introduces-first-pre-installed-app-network-helping-publishers-bypass-app-store/feed/0Japan’s CPI costs are the highest and Brazil is best value, says new reporthttp://www.mobyaffiliates.com/blog/japans-cpi-costs-are-the-highest-and-brazil-is-best-value-says-new-report/?utm_source=rss&utm_medium=rss&utm_campaign=japans-cpi-costs-are-the-highest-and-brazil-is-best-value-says-new-report
http://www.mobyaffiliates.com/blog/japans-cpi-costs-are-the-highest-and-brazil-is-best-value-says-new-report/#commentsMon, 23 Mar 2015 11:30:34 +0000http://www.mobyaffiliates.com/?p=17670Mobile app discovery platform Geenapp has released its findings on current CPI trends worldwide. “Global CPI Wars” combines data from over 300,000 campaigns and 300 advertising networks. Among the most interesting findings, the report reveals that Japan has the highest average CPI at $2.63 for iOS and $1.67 for Android. Germany and Australia also scored high, whilst Brazil had the lowest average CPI. Generally, CPI for iOS apps ($1.67) costs two-thirds more than for Android ($0.98). Jaime Ferré, CEO, Geenapp comments: “There’s an intense CPI war taking place every second of every day in the global app economy – we’ve created this report to give developers a better understanding of the market they’re trying to compete in. Developers want to minimize their CPI and get their apps listed in the

Among the most interesting findings, the report reveals that Japan has the highest average CPI at $2.63 for iOS and $1.67 for Android. Germany and Australia also scored high, whilst Brazil had the lowest average CPI. Generally, CPI for iOS apps ($1.67) costs two-thirds more than for Android ($0.98).

“There’s an intense CPI war taking place every second of every day in the global app economy – we’ve created this report to give developers a better understanding of the market they’re trying to compete in. Developers want to minimize their CPI and get their apps listed in the top rankings, while networks and publishers want to maximize commission while offering the best apps. This means that for the same app, on the same device and in the same country, there may be up to 35 different prices.”

He adds that new user acquisition is a key challenge for developers, increasing the need for a clear global strategy. You can view more findings and the full report here.

]]>http://www.mobyaffiliates.com/blog/japans-cpi-costs-are-the-highest-and-brazil-is-best-value-says-new-report/feed/0German mobile ad effectiveness enhanced by tabletshttp://www.mobyaffiliates.com/blog/german-mobile-ad-effectiveness-enhanced-by-tablets/?utm_source=rss&utm_medium=rss&utm_campaign=german-mobile-ad-effectiveness-enhanced-by-tablets
http://www.mobyaffiliates.com/blog/german-mobile-ad-effectiveness-enhanced-by-tablets/#commentsMon, 23 Mar 2015 11:00:00 +0000http://www.mobyaffiliates.com/?p=17663New data by InMobi Germany reveals that ad impressions on smartphones are down whilst those on tablets have been steadily increasing. Smartphone impressions were down 6.9% in Q4 2014, whilst those on tablets grew by 6.7% to 22.1%. Mobile apps featured the majority of impressions, with Android continuing a firm presence of 79% on InMobi’s network, followed by iOS (17.6%) and Windows Phone (2.6%). Smartphone and tablet ad impression shares InMobi Germany reaches 25.3 million users accounting for six billion impressions. You can find out more about InMobi Germany here.

New data by InMobi Germany reveals that ad impressions on smartphones are down whilst those on tablets have been steadily increasing.

Smartphone impressions were down 6.9% in Q4 2014, whilst those on tablets grew by 6.7% to 22.1%. Mobile apps featured the majority of impressions, with Android continuing a firm presence of 79% on InMobi’s network, followed by iOS (17.6%) and Windows Phone (2.6%).

Smartphone and tablet ad impression shares

InMobi Germany reaches 25.3 million users accounting for six billion impressions. You can find out more about InMobi Germany here.

]]>http://www.mobyaffiliates.com/blog/german-mobile-ad-effectiveness-enhanced-by-tablets/feed/0ironSource raises $100m investment for app distribution platformhttp://www.mobyaffiliates.com/blog/ironsource-raises-100m-investment-for-app-distribution-platform/?utm_source=rss&utm_medium=rss&utm_campaign=ironsource-raises-100m-investment-for-app-distribution-platform
http://www.mobyaffiliates.com/blog/ironsource-raises-100m-investment-for-app-distribution-platform/#commentsMon, 23 Mar 2015 10:00:55 +0000http://www.mobyaffiliates.com/?p=17671ironSource closed funding at $105 million today. The leader in software discovery, distribution and delivery had raised $85 million in September 2014 and today announced an additional $20 million from Access Industries‘ Israeli tech investments arm ClalTech. Currently, ironSource handles over seven million installs daily and has over 70,000 applications utilising the mobileCore SDK. Founded in 2010, the Israeli start-up has grown rapidly, opening offices in North America and China over the past year. The latest round of funding reaffirms its future value to investors. “This new funding will allow us to build on our market dominance to truly disrupt the industry, and revolutionise the way we all download and use applications,” said Tomer Bar-Zeev, ironSource CEO and Co-Founder. “We are very proud to have Access Industries as a strategic and growing partner

ironSource closed funding at $105 million today. The leader in software discovery, distribution and delivery had raised $85 million in September 2014 and today announced an additional $20 million from Access Industries‘ Israeli tech investments arm ClalTech. Currently, ironSource handles over seven million installs daily and has over 70,000 applications utilising the mobileCore SDK.

Founded in 2010, the Israeli start-up has grown rapidly, opening offices in North America and China over the past year. The latest round of funding reaffirms its future value to investors.

“This new funding will allow us to build on our market dominance to truly disrupt the industry, and revolutionise the way we all download and use applications,” said Tomer Bar-Zeev, ironSource CEO and Co-Founder. “We are very proud to have Access Industries as a strategic and growing partner in ironSource, and are already seeing tremendous value from working closely together.”

ClalTech CEO Daniel Shinar joins ironSource as a Board Observer, following the investment.