Gene Simmons: Building Successful Entertainment Brands

We are living and working in an extraordinary era for television, with more opportunities - and competition - to reach viewers. In this increasingly crowded television landscape, building a strong brand is more important than ever.Gene Simmons, a founding member of KISS and star and Executive Producer of "Gene Simmons Family Jewels" and Bob DeBitetto, President and General Manager of A&E Network and BIO Channel, discuss the importance and how to's of building strong entertainment brands from channels to television series.Moderator:Peter White, Deputy Editor, TBI Magazine