A short authors bio:Amy Foxwell is the owner of Foxwell Associates and creator of the Win Win Marketing System series. She is a recognized expert in the field of Customer Marketing. For over 15 years she has worked throughout the world with both Fortune 500 companies such as Microsoft, Disney, AOL, Vivendi and Channel 4, as well as small businesses and start-ups to develop and apply customer centric marketing. She is member of many business networks and is a frequent contributor and speaker on marketing topics.Ms Foxwell’s customer centric mantra is timely in today’s market. Her message is compelling, immediately applicable and pragmatic. Her goal is to help businesses both large and small achieve long-term growth by doing what’s best for the customer. Feeling strongly that successful customer- centric businesses are the backbone of a strong and happy society, helping business owners with the Win Win marketing system has become the focus of her professional life. She is author of several marketing guides and industry specific marketing and business systems such as the Win Win Small Business Marketing System and the Win Win Restaurant Marketing System.Foxwell Associates has offices in both the US and France. Amy Foxwell lives in the south of France with her partner Jean Sébastien, her two children, her two cats and her flat-coated retriever.

A book synopsis / Key Ideas:

Win Win Marketing is THE essential marketing guide for small and large businesses alike. Immediately applicable and pragmatic, the book is a collection of proven strategies that shows business owners exactly how to grow their businesses. Experienced business owners and newcomers alike will learn:

* Easy and affordable ways to increase profits and get new customers.

* How to best use the Internet through good website design, SEO, social media and more.

* To get more out of existing customers and develop new revenue streams.

* How to encourage referrals, get good press and create effective advertising.

* The secrets of highly successful marketers.

Win Win Marketing has no dry theories or textbook style teaching; in a series of quick, practical and easy to implement strategies, Foxwell breaks down marketing into activities that are sure to help any business succeed.

Why did you write this book?

I wrote Win Win Marketing to give entrepreneurs some basic marketing tips and advice that is easy to implement, doesn’t cost a fortune and gets results. As a business and marketing consultant I see the same issues and questions coming up time and time again. At the root of this was the fact that most entrepreneurs are very good technicians in their own business, but don’t have the basic skills to take care of the business and marketing side of things. So I wanted to give entrepreneurs a sort of ‘handbook’ that they could use to get the right mindset and then have the steps necessary to implement effective marketing strategies.

why readers should buy your book and what they will get out of it after reading it.

Anyone who has a management position will benefit from this book. Along with a refresher on the basics there is a multitude of examples and ideas to implement to have an immediate impact on the bottom line and increase profits. Managers and business owners will find marketing strategies explained in short, easy to apply and inspiration chapters

Do you have a blog, what is the link, what do you talk about in your blog?

Do you do speaking events? What are some common ones that you do on a regular basis? What do you talk about?

Yes, I speak at events and conferences. I like to present a ‘back to marketing basics’ approach, especially concentrating on building solid business foundations by promoting customer centric marketing.

Do you do your own marketing or PR? What is a good marketing / PR stratgey for a budding author?

Yes, I do a lot of my marketing and PR myself. The best strategy is to focus on some high profile people for reviews and blogs and social media outlets to create some buzz. Also speaking engagements and getting word of mouth going is very powerful.

Do you tweet, facebook fan page, myspace friend or use any other social media to get the word out? (Please provide links)

How many people are currently working, including employees (freelancers or independent contractors for specific projects)?

5

What is the best advice you never got?

Networking is key. I learned too late that all of those adages like ‘it’s not what you know, it’s who you know’ and ‘no man is an island’ are very true. Getting out there and talking to everyone is one of the best thongs that you can do for your business. But even more so is the idea of helping others first. Once you’ve helped others it will come back to you.

What is the one thing that you did right?

Read, read, read. And I still do so. Keeping abreast of what is happening, getting perspectives from other industries. I spend a fortune on books, but it has been by far the best investment I have made. When I stopped counting my book budget pennies is when my business really started to take off.

What was the biggest transition you had to make (i.e. new skill set, habits, abilities, focus)?

Swallowing my pride, being a Jack of all trades, sometimes doing the less than glamorous work that before assistants and underlings would do.