London, 10th December 2014 – Management software
specialist Mopinion,
is proud to announce the launch of its new Conversion
Insights (CI) product. The powerful new product is designed to alert online
retailers when customers abandon the sales conversion funnels and gives
insights into why this is the case, so action can be taken to preserve and
increase sales traffic.

Reflecting on the launch of the new product, Udesh Jadnanansing, Founder and
Managing Partner of Mopinion, commented, “Research shows that 67% (Baymard,
2013) of visitors to online stores leave at the purchasing funnel stage without
buying the intended product or services. This is a significant loss of
potential business and it’s vital to understand where your sales process is
failing – be it on price, added value or problems with the transaction process
itself.”There are farther reaching consequences too, as Udesh added, “The ill effects
don’t always stop there either. Further research shows that 64% of potential
customers are unlikely to repurchase after a negative experience and only 38%
(both Temkin, 2013) are prepared to give feedback after a negative experience.
So a problematic sales process can also adversely affect future trade too –
sometimes without the retailer being aware. This is where CI from Mopinion can
really make a difference – giving you timely detailed insight into this
customer behaviour and helping to formulate a resolution to save the customer
relationship for the future

London, 10 December 2014 - SocialBro, the #1 marketing platform for
Twitter, has launched a monitoring tool with full access to Twitter
Firehose.

SocialBro Monitoring combines the massive data source of Twitter
Firehose with the end to end campaign management functionality of the @SocialBroSocialBro
platform to create the most powerful Twitter data discovery and analysis tool
available on the market. SocialBro is the only solution to provide full Twitter
data monitoring alongside the ability to act on the intelligence and insights
uncovered and deliver dynamic and responsive marketing strategies.

With SocialBro Monitoring, marketing teams can slice and dice vast
quantities of real time and historical
Twitter content to segment and target audiences with great precision and then
zoom in with tailored actions and creative solutions. Social engagement will increase with campaigns and content
created to appeal to specific audiences. Advertising ROI will be boosted
with campaigns built around segmentation, targeting and tailored
creatives. And the real time
potential of Twitter can be exploited to the full by feeding intelligence
into live campaigns and delivering dynamic and responsive initiatives.

Javier Burón, CEO and
co-founder of SocialBro, said: “In the same way analytics revolutionised
planning and deployment of PPC campaigns, data and insights are the future of
social media.

“Twitter budgets are rising and hard ROI is expected. SocialBro’s end to end campaign management solution makes this absolutely attainable.
The SocialBro marketing platform is the only solution in the market that
combines complete access to the Twitter Firehose with the ability to analyse
and act on that intelligence for exponential improvements in campaign performance.”

10th December 2014, London UK: James Middleton’s marshmallow printing
company Boomf has appointed AdRoll, the world’s most widely adopted retargeting
platform, to drive sales and increase brand recognition across the web. AdRoll
will be working with the food technology start-up to improve conversion rates
by serving website visitors with retargeted ads after they have left the Boomf
website.

The campaign is a cross-platform
initiative and ads will initially be served on Facebook and across the web.
AdRoll is also helping the company with loyalty campaigns, where past customers
are re-engaged 60 days after they’ve purchased. This digital marketing push
coincides with the brand’s substantial activity in the US market earlier this
year and by implementing ad retargeting technology, Boomf hopes to increase
brand awareness and international sales.

Retargeting works by re-engaging
potential customers who have previously visited a website. AdRoll’s technology
serves these visitors with ads elsewhere on the web, keeping a brand top of
mind. The advertising content is based on their on-site user behaviour taking
into account the pages and products they’ve previously viewed. AdRoll’s
Facebook and web retargeting products are effective for developing brand
awareness, driving web traffic, and increasing conversion rates.

Pamela Fell, Digital Media Manager and
Growth Entrepreneur at Boomf, said: “Boomf has been growing at a tremendous
rate and we have chosen AdRoll as our digital marketing partner to help us
continue on this trajectory. In just a few months, we have already seen
positive results and strong ROI. AdRoll’s customer service is excellent -
the team has consistently offered help and advice and provided top quality
creative for all campaigns.”

Marius Smyth, EMEA MD of AdRoll, added:
“With so many digital marketing solutions out there it’s important that brands
like Boomf focus on the technologies that will really deliver on their business
objectives. We’ve revolutionised the retargeting space by making our technology
platform accessible and highly effective for any brand, regardless of size.
We’re helping companies like Boomf to bring their brand into the mainstream and
turn browsers into buyers.”