Tag Archives: hair expo

The hairdressing community was in full force this weekend, celebrating the biggest event on the hairdressing calendar – Hair Expo 2018. Back in Melbourne for 2018, hairdressers from every corner of the country – and even the globe! – showed up to learn, teach and discover.

We were proud to showcase our stable of exclusive salon-first brands at our dedicated Haircare stand – you couldn’t miss us with our Haircare logo hanging proudly above the expo hall, visible from almost anywhere in the room, and the thousands of Haircare showbags that we distributed to all attendees across the weekend.

Amongst our stable of brands, we were excited to showcase exciting offers from Olaplex, Moroccanoil, Evo, #Mydentity, BaByliss Pro, Denman, Fusion, Mop, Reuzel. We also brought back with us the ever-popular Evo Fab Pro Cart and Pick & Mix stands!

We had a great time having our brands showcase their talents on the mainstage with Evo, Denman, Olaplex, #Mydentity and Moroccanoil presenting throughout the weekend.

Let’s face it, an Expo stage would feel incomplete without social media sensation, Guy Tang! Here he is in action, launch his new collections, Naked and Super Hero for #Mydentity.

Celebrity colourist, Tracey Cunningham, took to the main stage to present the world-first launch of Olaplex 4 & 5 – before any other country in the world!

Evo represented in full force with The Young Guns, featuring Nicole Kae and Pete Koziel and with support from with the ever-entertaining Evo ambassador and Hair Expo 2018’s Educator of the Year, Jules Tognini and Evo Creative Director, Lauren McCowan.

Caterina Di Biase and her Heading Out team presented the wild Salvaggio collection for Denman

What a day full of hair inspiration – there was something for everyone…whether it be insights from Tracey Cunningham for Olaplex (that client might look old to you, but inside she still feels like she’s 25!), the sassy humour and avant garde vision of Jules, Lauren, Nicole and Pete for Evo (why doesn’t the client ever bring back their head full of Japanese bobby-pins, anyway?), the raunchy #Mydentity colour presentation of Guy Tang, the beautiful hair of the new Lakme Chroma launch and social insights from Telleish and Hair&Harlow, the barbering prowess of our Reuzel Scumbassadors Becca May and Josh Mihan, or the editorial work of Peter Beckett and the Moroccanoil team, everyone took away something to re-ignite their passion on the floor of their own salons.

As a side effect, the visual image of Leonard’s costume changes that are still burned onto the retinas of all that attended (our favourite was the evening gown…)!

Haircare Australia upheld their expectation to be the ultimate Hair Expo hosts in 2017, extending their hospitality from the exhibition to the dance floor and long into the night.

After hair, there’s one thing most hairdressers do well, and that’s party. It’s also no secret that Haircare Australia loves to host one, often taking a ‘come one, come all’ approach in a true celebration of the people and passion defining Australian hairdressing.

The Haircare Australia Hair Expo party has well and truly certified itself as the events largest offsite gathering. The Gauvins appreciate a good time, and ensure all in attendance have exactly that – drinks, live music, quality banter and this year, an impromptu styling competition among FAME Team members, Jamie Furlan, Marie Cain, Joe Ribera and Dion Lee Andrew.

Instigated by Jules Tognini, a dance off quickly evolved into live hair styling competition with each member grabbing the closest partygoer, dousing them in Evo and issuing the quickest transformation possible. We’re unsure who won, but INSTYLE Editor Cameron Pine’s sky-high Bieber-rendition was certainly something – nice one Jamie.

With almost 300 Expo revellers in attendance, there was no shortage of networking opportunities. From fellow salon owners and Prestige Partners to leading session stylists, Haircare staff and owners Jan and Geoff Gauvin, it was an open book of expert knowledge and endless experience for all to indulge.

“The annual Hair Expo party allows us to give back to our clients, spend time with them and say ‘thank you for their support,’” said HCA Creative Director, Lauren McCowan.

“I see it as a really important networking opportunity. At HCA we’re trying to create a community of like-minded salon professionals, it’s about a good time and meeting people that believe in the same principles we do. Building and protecting the industry,” she continued.

And it was certainly a community vibe beneath Sydney’s CBD; strangers became friends, a record bar tab was hit and despite tired Expo feet, the dance floor was alight into Monday’s earliest hours.

See inside the VIP party here:

This entry was posted in News and tagged hair expo, VIP on June 15, 2017 by Zuleika Walsh.