Friday, March 4, 2016

Michelin has joined hands again with Shell
for the third staging of the Shell Eco Marathon Asia (SEMA), now on its third
and last year in the Philippines from March 3 to 6, 2016.

This year, MICHELIN focuses on Innovation as
the driving force that ensures road safety and better mobility on race tracks
and ordinary road conditions. In 2014, the key word for MICHELIN at the Shell
Eco-Marathon was Michelin Total Performance, underscoring the need for tires to
deliver multiple performances, to be safe, energy-efficient and long-lasting.

This year, with Innovation as the key word,
participating student teams are looking for new approaches to create safe and
energy-efficient vehicles that promote sustainable solutions.

The Shell Eco-Marathon is an international
competition that challenges student teams from various parts of the world to
create economical, environment-friendly and dependable prototype vehicles.
MICHELIN continues to be the Official Global Partner and Tire Supplier of the
SEMA in 2016 and will provide technical assistance and support to the participating
teams throughout the competition.

“Innovation is Michelin’s key strategy and
driving factor for the search of new technologies, leading to ideas, products,
or methods that improve road safety and mobility for all motorists, passengers
and pedestrians. Michelin’s alliance with Shell furthers this search by seeking
out the ideas of students in the Shell Eco-Marathon.", said Damien
Hallez-Gozzard, Michelin Group Technical Communication Director.

"Shell and Michelin have partnered anew
in the Shell Eco Marathon Asia because we share the same values to put
innovation at the heart of developing better mobility. Michelin wants to
demonstrate our innovation in sustainable mobility by providing ultimate energy
efficient tires to students. We also want to share our technological expertise
by giving advice about car suspension," said Michael Nunag, Chief
Representative of Michelin Philippines.

The 2015 SEMA drew a record number of 127
participating student teams from 20 countries in Southeast Asia and the Middle
East. Teams from Philippine schools also broke records for fuel and energy
efficiency. Winners of the different Shell Eco-Marathon this year in Asia,
Europe and the Americas may join the first world championship series in London.

The public is invited to visit the Michelin
Safety City at the Fanzone on the SEMA grounds on March 4, 5 and 6. On display
at the Michelin booth are its Michelin Innovation tires like the Michelin
Primacy SUV Tire which was launched in the Philippines in February 2016. The
Primacy SUV tire has 2.2. meters shorter braking distance on wet roads, 6%
improved grip in wet cornering and 1.9 meters shorter braking in dry
conditions.

All visitors are encouraged to join the
Michelin #SaferMobility Facebook photo contest by sending pictures that depict
how road safety rules are followed by Pinoy motorists.

Visit the Facebook page https://www.facebook.com/sem16michelin to check
the contest mechanics and know more about Michelin’s quest for safer and better
mobility. All participants will receive tokens from the Michelin Fanzone booth,
and winning entries will receive a grand prize at the Shell Eco-Marathon.