Abstract [en]

Online newspapers and their audience are explored in this paper. Based upon an online questionnaire at four Swedish newspapers with a sample of more than 3800 answers collected, the paper presents some users’ experiences of the online newspapers. The paper reports on the users regarding age, gender and location. Reading frequency and reading habits are explored as well. The findings show that almost two thirds of the respondents are men and almost 65% are in the ages between 21-40. Almost two thirds of the respondents do not read the online newspaper in any specific order, and more than 80% prefer the paper edition of the newspaper. Several findings regarding navigation purposes were found and the paper also discusses the navigation and search aspects of the news sites.