EL AL ISRAEL AIRLINES NAMES HAWKINS INTERNATIONAL PUBLIC RELATIONS AS AGENCY OF RECORD

New York, NY – January 31, 2011 – EL AL Israel Airlines has appointed Hawkins International Public Relations (HIPR) as its new PR agency in the United States. Based in Manhattan, the award-winning public relations firm will work closely with EL AL on all public relations initiatives, media outreach, strategic and creative planning, as well as full-scale promotions via traditional and social media channels

“Hawkins International is honored to be working with EL AL Israel Airlines and we look forward to spreading word of the prestigious international carrier’s many efforts,” said Jennifer Hawkins, President of Hawkins International PR. “Effective media relations is hardly a one-way street and we’re excited to work with such an innovative partner.”

About EL ALCelebrating more than 60 years of service, EL AL, Israel's national airline, offers the most nonstop flights between New York (JFK/Newark) and Israel as well as the only nonstop service from Los Angeles. Worldwide, EL AL flies to more than 40 destinations from Israel and serves dozens of other destinations throughout the world (including the USA) via partnerships with many other leading carriers. Only EL AL has first class service on nonstop flights between the U.S.A. and Israel. The airline has annual revenues of about $2 billion and carries 3.6 million passengers every year.

EL AL embodies Israel’s values of innovation and the promise of a genuine Israeli welcome. EL AL. It’s not just an airline. It’s Israel.