History

Manpasand Beverages represents the successful story of a first generation visionary entrepreneur, Shri. Dhirendra Singh, who has built one of India’s fastest growing fruit juices company that has got the unique distinction of being the first pure play Company in the beverage sector in the Indian capital market. Under his able leadership, Manpasand is scaling new heights and has successfully carved a niche for itself in the ever-growing beverage market in India, by focusing on segments which have been hitherto ignored by big players.In its journey to capture the imagination of its market and consumers, Manpasand has certainly covered the road less travelled.

Manpasand has emerged as one of the major players in the juice industry and is slowly advancing out of the regional player bracket. In the fast and ever-growing fruit-based beverages market in India, Manpasand Beverages today stands out as a proud Indian company giving firm competition to National and Multinational beverage players alike. A customer-centric approach, value-for-money offerings, strong focus on affordable price points, innovation and research, brand building, production capacity expansions and strong distribution strategies continue to remain as the Company’s major strengths. The company has co-created value for its various stakeholders. This was not `luck by chance.’ The company has consciously built this in its culture to `Deliver Value’ and in the process `Created Value’ as well as strong equity in its chosen segments.