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"Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product." Elon Musk

So, Elan Musk, the inventor and CEO of Tesla Motors knows about brand management. Mention the word 'Tesla' and you get the image of the sleek electric cars that cost the same as one year college tuition at an Ivy League school. The same great thoughts pop into your head when you hear 'Apple' or 'Nike.' Realtors® offer products just like any consumer product you can hold in your hand, eat, wear, or drive. We offer our services, and ourselves. We help you buy or sell a huge asset. In many cases we help you pack up your memories and move on to create new memories.

If you are buying a home, we work to understand what you are looking for and then we help you find it. We look through pages of potential homes to weed out the ones that don't meet your requirements, so you see the ones that fit your needs. It may take a week, a month, or years, but we stay with you. Once you find your home, condo or apartment, we are with you through inspections, negotiations, and closing. We advise when we can, and we point out the good and the bad in any situation.

If you are selling, we help you from the minute we have to stage your home to help you sell it faster, until the last box is packed and out the door.

At William Pitt Sotheby's, the logo is the pineapple. The pineapple is recognized as a traditional expression of “welcome” throughout the South and in areas along the Eastern Seaboard. Appearing on all sorts of décor – from door knockers to quilts – the fruit symbolizes those intangible assets we appreciate in a home: warmth, welcome, friendship and hospitality. That is part of my logo, not my brand.

I hope that when you hear my name you think of a realtor that works hard to meet your requirements. A Realtor with integrity and good taste, that works with you to achieve your goals. A Realtor that delivers on all of her promises, that uses all forms of media and marketing to promote your properties. I position myself as the 'Neiman Marcus' of Realtors. I limit my activities so I can focus on my clients' needs. I try to provide the highest level of service available, I never stop learning and improving.

In that vane, let me introduce my new website. Take a look at www.karensheftell.com and let me know your thoughts. You can register on the website so you never miss any of my announcements or information. Of course, contact me with any and all real estate questions.

But brand is simply a collective impression some have about a product. Read more at: https://www.brainyquote.com/quotes/quotes/e/elonmusk567298.html

Local Buzz - Holiday Cheer Pop-ups

Pop-ups have been showing up all over Fairfield County. You know, those Halloween shops that take over vacant stores, or holiday shops. Right here in Stamford, Fortina is setting up a holiday pop up at Fortina, the Miracle Bar is coming. Thanksgiving eve through New Years 2016. "Miracle Bar will literally ooze Christmas and Hanukah," says Fortina's John Nealon. This holiday pop-up will take over the mezzanine in Fortina Stamford as well as a patio tent in Armonk.

Guest mixologists, custom holiday glassware, tons of tinsel, menorahs and cocktails with names like “ The Reindeer’s Revolt,” will created a uniquely fun drinking experience. Pair this with Fortina pizza and you've got yourself a party.

Listings

Premiere, Downtown Living. MLS 99166941, $385,000. Large two bedroom, two bath in one of Stamford's most premier condominiums. The great experience starts when you walk into the elegant lobby with the 24 hour doorman.The apartment opens into a large living room with sliders to the balcony. The eat-in kitchen with top of the line cabinets and access to the large dining room. The open floor plan let's light shine through the whole living room/kitchen areas. Master bedroom has a full bath. Together with the second large bedroom & full bath, you have the perfect in-town living space. Washer/dryer in the unit. The community room with full kitchen is the perfect spot for entertaining or just playing cards. Not to be outdone, the pool and gym complete the picture of wonderful downtown living.

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product. Read more at: https://www.brainyquote.com/search_results?q=perception