Marketing Category

Spend, spend, spend. That’s the clear picture that’s emerging of the 18-to-twentysomething Chinese consumer. New generational patterns, the convenience, and speed of mobile buying and a rabid consumer culture are to blame.Read More

Consumption appears to be back on track in China, but a shift is underway, one that is seeing Chinese consumers look to “niche high-end brands, as well as bespoke products, as new drivers of luxury consumption.Read More

Chinese shoppers represent 32% of the global luxury industry, and this is set to increase. Consumer demand is there. However, selling luxury in China isn't a given, and still faces certain challenges. Read More

As Western retailers and luxury brands look to attract the next generation of shoppers, they need only look to China, who’s younger consumers and millenials are snapping up luxury products faster than one can say ‘Gucci’.Read More