Fun and Affordable User Testing

Course video 39 of 51

The paradox of good usability is that while it's simple for the user, getting to that level of simplicity is somewhat complex. In this module, you'll learn how to focus your usability objectives, identify interface patterns, and test alternative interface patterns- all without having to develop software. Naturally, we'll encapsulate this in a nice, tidy 1-week design sprint.

Typically, clients and managers don't want to pay for design (or strategy) -- they want ‘results’! Too often, this leads to solutions that just don’t make sense and aren’t valuable to anyone.
Design sprints allow you to meet client's desire for quick, specific outcomes while making time to do things right. In this course, you’ll learn how to plan and run situation-appropriate sprints to avoid waste and deliver value sooner.
We'll show you how to:
- Plan, sell, and conduct design sprints that deliver valuable, actionable insights
- Go out and learn who your customer really is and what’s important to them
- Test your value propositions before you invest in building solutions
- Test your user interface design to make sure it’s really usable
- Focus and drive to actionable conclusions on questions of approach and architecture
As a Project Management Institute (PMI®) Registered Education Provider, the University of Virginia Darden School of Business has been approved by PMI to issue 25 professional development units (PDUs) for this course, which focuses on core competencies recognized by PMI. (Provider #2122)
This course is supported by the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org.