According to Tumin, organisations around the world should work more closely with their citizens to "do together what no one can do alone". In his words, collaboration is the "Difference Maker", "Game Changer" and "Force Multiplier" (you get the point).

Through such an alliance, social and civic benefits such as safety, education, national resilience, sustainability, profitability and togetherness could be forged. Three notable examples of such collaborations were cited:

Unfortunately, he didn't win (he was ranked 4th in the final standings). However, he operated as a solo person behind the comforts of his computer directing the efforts of his massive followers while the other teams actually slogged it out in the real world.

While everybody would remember Toyota's brake parts fiasco, few would know that the world's leading car company had employed social networks to recover from a damaging fire at one of its supplier's (Aisin Technology) plants. By leveraging on its extensive network of suppliers and adhering to the lean Just-In-Time (JIT) manufacturing practices, Toyota and Aisin was able to bounce back quickly and to begin production of brake parts again within 3 days. By a week's time, production went back to normal again.

Strategies for Collaboration

So how does one work in alliance and leave that "Marlboro Man" solo cowboy mindset at the door?