Better Safety Is Toyota’s High Standard

Toyota Safety Sense Outshines The New Car Competition

Fall is around the corner, and Toyota Safety Sense outshines the new car competIf you’re considering a fresh new vehicle to welcome the season, safety features should top your wish list. Toyota Safety SenseTM P1 (TSS-P) now comes standard on the 2017 RAV4, Corolla, and Highlander—at no extra cost! And right now at Andrew Toyota , you can get 0% APR financing for 60 months on a new 2017 Highlander.2

At Toyota, we believe peace of mind is priceless. But to get similar safety features in many competitive models, you could spend thousands more. Let’s compare:

Start with the bold 2017 RAV4, your tried and true adventure partner. Based on the Manufacturer’s Suggested Retail Price, if you were to choose the 2017.5 Nissan Rogue SL instead of the RAV4, you’d have to fork over another $8,505.3 Or take the sleek and sporty 2017 Toyota Corolla. If you opted for a Subaru Impreza 2.0i Limited, that would cost you $8,015 more.4 Now, let’s take a look at the family-friendly 2017 Toyota Highlander. To get comparable safety features in a 2017 Honda Pilot Elite, you’d have to pay a whopping $16,535 more!5 That’s a lot of road trips.

Departure Alert with Steering Assist,6 which can indicate when you’re starting to veer from your lane, and Dynamic Radar Cruise Control,7 to help you maintain a set distance behind other vehicles. If there’s impending trouble ahead, a Pre-Collision System8 with Pedestrian Detection9 can help you avoid a possible collision, offering audio and visual alerts that can give you the crucial time you need to make better decisions. Driving at night on a dark road? Automatic High Beams10 can help lead the way.

Whether you’re exploring the off-roads in the RAV4, cruising the highway in the Corolla, or heading for Hill Country in the Highlander, you can enjoy fall adventures with extra peace of mind—for a whole lot less.

Make safe values your standard—with Toyota Safety SenseTM.

Some vehicles protoypes. All models shown with options.

Drivers are responsible for their own safe driving. Always pay attention to your surroundings and drive safely. Depending on the conditions of roads, weather and the vehicle, the system(s) may not work as intended. See Owner’s Manual for additional limitations and details.

0% Annual Percentage Rates (APR) for 36 months, 0% APR for 48 months, 0% APR for 60, 0.9% APR for 72 months available to eligible customers who finance a new, unused, or unlicensed 2017 Highlander from Toyota Motor Sales, USA, Inc. (TMS) and Toyota Financial Services (TFS). Offer valid 09-06-2017 through 10-02-2017. Specific vehicles are subject to availability. You must take retail delivery from dealer stock. Special APR may not be combined with any other Customer Cash Rebates, Bonus Cash Rebates, or Lease Offers. Finance programs available on credit approval. Not all buyers will qualify for financing from Toyota Financial Services through participating dealers. Monthly payment for every $1,000 financed is 0% – 36 months = $27.78; 0% – 48 months = $20.83; 0% – 60 months = $16.67; 0.9% – 72 months = $14.27. Bonus cash from Toyota Financial Services on TFS lease contracts only. Must be applied to the transaction. No cash payment will be made to consumer. See your Toyota dealer for actual pricing, annual percentage rate (APR), monthly payment, and other terms and special offers. Pricing and terms of any finance or lease transaction will be agreed upon by you and your dealer. Special offers are subject to change or termination at any time. All prices plus tax, title, license, and $279 dealer service fee. Offer ends 10-02-2017.

Lane Departure Alert with Steering Assist is designed to read visible lane marker sunder certain conditions. It provides a visual and audible alert, and slight steering force when lane departure is detected. It is not a collision-avoidance system or a substitute for safe and attentive driving. Effectiveness is dependent on road, weather and vehicle conditions. See Owner’s Manual for additional limitations and details.
Dynamic Radar Cruise Control is designed to assist the driver and is not a substitute for safe and attentive driving practices. System effectiveness is dependent on road, weather and traffic conditions. See Owner’s Manual for additional limitations and details.

The TSS Pre-Collision System is designed to help avoid or reduce the crash speed and damage in certain frontal collisions only. It is not a substitute for safe and attentive driving. System effectiveness is dependent on road, weather and vehicle conditions. See Owner’s Manual for additional limitations and details.

The Pedestrian Detection System is designed to detect a pedestrian ahead of the vehicle, determine if impact is imminent and help reduce impact speed. It is not a substitute for safe and attentive driving. System effectiveness depends on many factors, such as speed, size and position of pedestrians, and weather, light and road conditions. See Owner’s Manual for additional limitations and details.

Automatic High Beams (ABH) operate at speeds above 25 mph. Factors such as dirty windshield, weather, lighting and terrain effectiveness, requiring the driver to manually operate the high beams. See Owner’s Manual for additional limitations and details.