How Periscope Can Broadcast Your Brand

Join PR News for its July 9 Periscope webinar, when Brooks Thomas of Southwest Airlines, Anastasia Khoo of the Human Rights Campaign, Nakiesha Koss of Adobe and Kristine deGuzman of LEWIS Pulse will share their early best practices in using Periscope for live streaming, and show you how you can start experimenting with live streaming right away.

Live streaming is the next frontier for brand communications. It combines the engagement power of video with the excitement of the here and now and the amplification of social media. Live streaming took a big step forward this spring when Twitter launched Periscope, an app that lets users broadcast video from their mobile phones in real time to their followers.

At this Webinar, you'll learn how to:

Get started using Periscope and master the technical details of using the app and how to get the best quality live-streaming video with your phone

Determine when and if live streaming is right for your organization

Inspire your followers to comment on and share your live stream, and share “hearts”—and manage and respond to positive and negative comments

Title your broadcasts and allow only those you choose to view them

Use Periscope to broadcast your organization’s internal culture

Use live streaming to launch products, generate awareness of advocacy campaigns, broadcast at live events and more

Establish goals for live streaming that are in sync with your overall communications strategy

Gain positive media coverage for your efforts on Periscope

Navigate potential pitfalls, such as privacy and copyright infringement issues

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Why Should I Attend?

Less than two months after Periscope launched, Periscope users had already shared their live streams on Twitter 1.5 million times, and brands quickly recognized its power to command attention instantaneously.

If you spend at least a quarter of your time in any of these areas, you should attend this webcast:

Community Relations

Corporate Communications

Corporate Social Responsibility

Crisis Management

Digital Communications

Media Relations

Philanthropy

PR Firms

Public Relations

Public Affairs

Research

Social Media

How Does the Webinar Work?

View the list of complete requirements and instructions for how to access the webinar here.