Clients

Data Highlights

1 in every 500 Shopping TripsInfoScout captures 15 times more shopping trips daily than legacy panels.

The Real AmericaOur panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Omnichannel VisibilityEvery retailer, from Big Box to Bodegas to Online.

Research the Macs Fresh Market Target Market

Who actually shops at Macs Fresh Market? Do these shoppers fit the intended target market of Macs Fresh Market?

What motivates the target market to shop at Macs Fresh Market?

What other target market should Macs Fresh Market look at?

Which other retailers have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.