Our Philosophy

Independent & Fee-Only Advisors 100% Dedicated to Serving our Clients

Shotwell Rutter Baer is proud to be an independent, fee-only registered investment advisory firm. Because we do not make commissions by selling financial products and are compensated only by our clients, we believe that many of the conflicts of interest that plague the financial services industry are eliminated. We work for our clients, period.

Working with Certified Financial Planner™ Professionals

As Certified Financial Planner™ Professionals, we adhere to rigorous, on-going educational requirements and a client-centered code of ethics. Anyone can call themselves a “financial planner.” Only those who have fulfilled the certification and renewal requirements of CFP Board can display the CFP® certification marks, which represent a high level of competency, ethics and professionalism. CFP Board’s Standards of Professional Conduct require CFP® professionals to look out for your interests above their own.

We have adopted the Financial Planning Association’s Code of Ethics, dedicated to the ideals of:

Integrity

Objectivity

Competence

Diligence

Confidentiality

Professionalism

Fiduciary Duty

As a registered investment advisory firm, we have a fiduciary duty to our clients. This means that our advisors are held to the highest legal standard of care for our clients and must always endeavor to put our clients’ interests first. We do not accept commissions, sales loads, or incentives from the investment companies or mutual funds we recommend for our clients.