Digital Marketing

Digital marketing tips: Getting new potential visitors to notice your company and site Now that most of the business world is online, it’s essential to get noticed through all of the noise on the internet. There are billions of websites, and your customers won’t be able to know who you …

Five Tips For Low-Cost Digital Marketing Campaigns Digital marketing has proved to be heavily effective for businesses all across the globe, allowing them to enhance their online presence across the web. It’s no secret that digital marketing campaigns can cost a lot of money, with both SEO and PPC campaigns …

There are so many aspects to digital marketing that it’s difficult to get a handle on it all. Trying to be the best with every part of it is likely to leadto you being poor in some areas, okay in a few more, and quite good in your favorite ones. …

The tech market is particularly crowded and as a B2B business, most of your clients will likely be more technologically aware and careful in checking their options than the general consumers which B2C companies target. Reports suggest that over 80% of B2B business relations begin with a simple search on …

Color is an immensely powerful tool. We respond to it on an emotional level. Red, for example, is widely seen as the color of passion, whereas it is well-known that pale green is calming, which is why so many hospital walls are painted pale, apple-green. Color psychology is a useful …

Cumfy chairs for long hours are not just for dentists, surgeons and architecs – but indeed for all officer workers. Can’t think of a better tool for a digital marketer than a “Peak Office Chair”. It’s not a new trend either: “modern ergonomics emerged as a result of World …

The European Commission has fined Google a record-breaking €2.42 billion for antitrust violations pertaining to its Google’s Shopping search comparison service — in what is widely considered the most significant antitrust ruling in Europe since the 2004 Microsoft decision. To be honest, although this fine seems unfair, we’d rather see the …

The internet is still a dominate marketing tool, with more and businesses ensuring that they have an effective online presence. But also the number of websites increase on the internet, it is vital that you need to get the basics rights from the start so that you don’t get lost. …

Things changes, and with Google it’s never truer. Over the past five years marketers had to adjust to all the changes, from the rolling out of major algorithm updates to shifting to mobile-first. All of these changes had one goal: to provide the best possible search experience to users. In …

You sent off your email, but what now, did it perform the way you wanted it to? And how can you improve the next email? Simple, you need to use these 4 metrics to ensure successful. Metric 1: The open rate Many would say that using the open rate is …