Strategy

Now known as Central Park NC, our strategy focuses on small businesses development complementary to heritage and cultural tourism, and also developing the regional infrastructure for increasing overnight tourism. According to studies conducted by Appalachian State University and the Belk College of Business at UNC Charlotte, the implementation of this strategy will result in a doubling of overnight visitation to the region from 20% to 40% by focusing on scenic natural areas, driving/sightseeing, nature walks, historic sites, and zoos/wildlife observation, and will create an additional 25,000 jobs above the benchmark forecast and an incremental positive net economic impact of $2.1 billion per year.