Lead Generation & Social Media

Are you using the most up to date Lead Generation and Social Media tactics to achieve your business goals?

Business lead generation is simply the process of identifying new prospects and adding them to a sales funnel.

Social media is a tactic if great quality content is used to generate the leads, engage your target audience and nurture using complementary marketing tools. When we choose the right variety of clever online tactics leads are turned into sales opportunities.

What does a lead mean to your company?

For some companies depending on their sales cycle a qualified potential buyer who shows some level of interest in purchasing your product or solution is a lead. For others a lead is a form fill often in exchange for some relevant content or a compelling offer.

Lead generation is an effective way to grow your business and when leads are created, converted and nurtured through online marketing your business grows and your goals are successful. Add Social Media and Search Engine Marketing (SEM) and you have a powerful digital multi channel strategy.

A lead generation strategy combines these activities and puts it into a plan.

What is your goal?

What is your budget?

Who is your target audience?

Where will you publish your content?

How will you measure your success?

A good plan always starts with keyword research. You should test your keywords frequently and modify to reach your goal.

Think beyond your website and consider lead generation and social media.

Social media sites like Facebook, Instagram, and the monster that is Amazon.com have completely changed the way consumers respond to ads and purchase products but when you understand your buyers journey then you encourage action at the right time.

It’s about knowing the customer lifetime value to your business.

Research shows that even a 5% increase in customer retention can boost a company’s profits by 95% and a positive customer experience beyond the “action” (or “conversion”) stage results in not only repeat purchases,
but glowing testimonials.

Considering that 88% of consumers trust online reviews as much as personal recommendations, building Advocates is crucial to flipping your funnel upside down and widening the top of that funnel to attract more potential customers.

So if you feel that no one is opening or reading your marketing book a discovery session through our Facebook Page.

Our services are listed there and you can see how we have integrated Facebook Messenger Marketing to respond straight to your mobile device or desktop with open rates as high as 99%.

Services

Deliver your advertising on Google to potential buyers at the time they are looking and ready to buy your product or service through paid search marketing (Adwords) to advertise within the sponsored listings of Google.

You only pay each time your ad is clicked (pay-per-click – PPC).

Message us for our pricing. We work on a monthly retainer + media spend.

Start an immediate messenger conversation with visitors to your site or Facebook page or people who have clicked on your ads.

Creation and management of Facebook Messenger system, leveraging mobile and chat platforms to facilitate conversations and commerce with prospects and customers.

Automated ‘Bot’ sequence set up to continue conversation. Up to 3 automated bot workflows with up to 9 messages per workflow
Up to 2 Messenger broadcasts per month.

Site Overlay (Pop up) on a landing page to answer consumer questions when they’re at their highest likelihood to making a purchase but may have a question or two before they enter their credit card details or fill out an enquiry form.

Ask us about our email integration option.

Message us for our pricing. We work on a monthly retainer + marketing spend.

Increase your depth and frequency of communication with current and potential customers.

Email Marketing Creation and management of Mailchimp automation system, leveraging email to facilitate conversations and commerce with prospects and customers.

Automated email sequences are set up to continue conversation after visits to your sites.

Create and integrate auto response form and system into landing page to capture leads and integrate with your Mailchimp or Messenger account to auto respond to enquiries.

Emails will be designed to
create rapport, answer objections, build authority, streamline your sales process, create a plan for your sales strategy and generate more immediate sales.Your emails are set up to be automated based on triggers from behaviours by your customers or potential customers.

Ask us about our Messenger integration option.

Message us for our pricing. We work on a monthly retainer + media spend.

Track the advertising and website performance in real time on your computer or phone.

In depth, dynamic, real time (but easy to read and understand) customised Google Data Studio reports on your website and advertising performance will be provided.
Report user will be able to change the date range to view performance over any period.

INCLUDED WITH ALL OUR SERVICES

PRICING

So how much does it cost?

Our pricing is made up of your media budget and a cleverly executed strategy – we call this our monthly retainer.

We need you to fill out a Marketing Needs Analysis so we can recommend the best Marketing Options.