once everyone standarizes on the same hardware platform there will be a company that will do it better and more efficient in a custom form...so custom design will never be dead...cars are not, bread is not, and clothes are not (sure, there is lots of "hardware" standarization in those markets but customization is alive and well)

Here is the link to the video of Eric and the sledgehammer. It's from the day 1 keynote and it is the video titled "Chasing the Land Speed Record" : http://www.ni.com/niweek/keynote-videos/. It's at about the 2 minute mark. Enjoy!

Yes indeed Janine you're lucky to be there. I think the demonstrations at the opening keynote are one of the highlights of the entire week - I'd love to get a video clip of Eric wielding his sledgehammer!