Johnson: “The NCA Convention is filled with people who are very passionate about coffee.

“It allows me an opportunity to enter into deep conversations: I can talk about the things I’m working on, I can talk about my business, my interests, how I see coffee. And I can get that perspective from others. [It’s] a very experienced and intense conversation on the subject of coffee.”

At the NCA Convention, business leaders across the coffee industry can connect face-to-to face – whether it’s over local appetizers, during lunch with our exhibitors, or after James Kane’s unbelievable keynote speech on loyalty.