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In fact, more than 40 traders have pledged to offer customers discounts or other incentives during the event.

We've taken a look at what's on offer in the Cathedral Quarter, Bailgate, The Strait and Steep Hill, and rounded up our favourites...

1. Cheaper parking

Westgate 1 is one of the car parks that will be cheaper (Image: Google Street View)

This is sure to be one of the most popular discounts of the week. Visitors can enjoy 25 per cent off at City Council operated Pay and Display car parks at Castle Square, St Pauls Lane, Westgate 1, 2 and 3 and The Lawn. Discount applied to people who pay by phone or using the mobile app. Use the Paybyphone app or call 01522 263263.

2. Discounted castle entry

(Image: Lincolnshire Echo/Anna Draper)

20 per cent offLincoln Castle day tickets. quote #enjoyuphilllincoln at the point of sale. Call 01522 554559.

3. Free glass of wine

The White Hart Hotel

Enjoy a complimentary glass of house wine when eating from the lunch menu at The Grille - The White Hart Hotel's restaurant and bar in the Bailgate. Call 01522 526222.

4. Take a tour

Enjoy discounts on tours from the Visitor Information Centre

Lincoln guided walking tours will be available at 20 per cent off. Tours will be £4 (children under 12 free) on the scheduled tours starting at 11am from the Visitor Information Centre on Monday, July 2 to Sunday, July 8. Also, there will be free walking tours of uphill Roman Lincoln starting at 2pm daily from July 2 to 8. Walks last 45 minutes starting from the Roman Well next to Lloyds Bank on the Bailgate. Donations welcome. Organised by the Society for Lincolnshire History & Archaeology.

5. Tasty deal on sausages

Customers who visit the Redhill Farm Shop in the Bail buy their Lincolnshire sausages with a 10 per cent off deal July 2-8.

6. Reduce your bill

You can enjoy 20 per cent off your bill in any Stokes Café. Find them at The Lawn; The Collection; High Bridge; High Street.

7. Beauty offers

What will you treat yourself to? (Image: PA Photo)

You will receive a free £5 voucher when you spend £30 or more on cosmetics and fragrance at independent pharmacy and beauty retailer at F P Watson. There are also 20 per cent off promotions also available. Find the store at 6-7 Bailgate. Vouchers must be used within one month against a £20 purchase. One voucher per person per day.

8. Anyone for cake?

9. Lunch deal

(Image: Lincolnshire Echo)

Enjoy two courses for £10 chosen from the daily set menu, which will be served with a glass of house white, red or rose wine at Wig & Mitre, 30-32 Steep Hill. A reservation is essential (quote WIG 1977 when making your booking). The offer only applies to the set menu although a glass of wine will be served with dishes from the main and snack menus. Call 01522 535190.

10. Country Market treats

Enjoy a free brew

The traditional Country Market, held in Bailgate Methodist Church, will be open on Friday, July 6 from 12.30pm to 3.30pm and every customer will be offered free tea or coffee and tasters.