All of their stats are then recalculated and projected onto a large monitor at the back of the room – where students’ body mass and weight are taken into account before they are ranked by their output percentage.

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Of this, the studio’s director of training Clif Harski told Refinery29: ‘We accumulate all of the metrics – which we call the “F Factor” – exertion, recover and movement…members can compete in a positive way.’

While a metal shelving unit may seem limiting workout-wise, Fitwall says that its units allow for 900 different exercise moves.

Of course, yoga and pilates practitioners have long revered their disciplines for the same reason, as the methodologies offer a thorough workout rather than a targeted exercise routine (which can throw off the body’s equilibrium).

But cardio feens have often been left out of the full-body workout equation, which may mean that Fitwall could actually fill a void in the indefinitely saturated exercise market.

The company currently maintains two studios in California – one in La Jolla and the other in Solana Beach where classes come at $20 each or $175 for an unlimited monthly membership.