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“Taste of Soul”- Foods Innovation Kitchen

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“Taste of Soul”- Foods Innovation Kitchen

Slow Money Wisconsin Presentation

By

Pastor Walter Harvey

Parklawn Assembly Of God Church

Business Overview and Strategy

“ Taste of Soul” Foods Innovation Kitchen located at Parklawn Assembly of God Church in Milwaukee, Wisconsin is a for profit innovation kitchen that will develop compliant recipes and manufacture pilot-scale volumes for start-up food enterprises. The enterprise will create job opportunities for inner city residents by employing a trained staff.

Fruit Spreads

Vegetable Condiments

Dry Mix

These products are organic, pesticide free, locally sourced, canned fresh, and maintain a small carbon footprint

Business Overview and Strategy (continued)

Milwaukee’s Current Fortunes

Severe economic decline, poverty, and high school dropouts

Inner city unemployment rate 16.3%

60 % African-American men unemployed

ForbesBest Cities For Minority Entrepreneurs

The booby prize went to the Milwaukee metro area (out of 52 metro areas).

The former beer-brewing capital ranks in the bottom

eight—or worse—in self-employment among all

three major minority groups:

African-Americans

Hispanics

Asians

Brett Nelson, Contributor

Forbes Best Cities For Minority Entrepreneurs (continued)

One big problem: fewer customers. The city has shed residents in each of the last six censuses. Another: “Milwaukee has had among the worst job-creation records of any big city in the U.S. for over a decade,” says Mark Levine, executive director of the Center for Economic Development at the University of Wisconsin-Milwaukee.

Bottom 6 cities

47. Detroit-Warren-Livonia, MI

48. San Diego-Carlsbad-San Marcos, CA

49. Minneapolis-St. Paul-Bloomington, MS-WI

50. Chicago-Naperville, Joliet-IL-IN-WI

51. Cleveland-Elyria-Mentor, OH

52. Milwaukee-Waukesha-West Allis, WI

The Market – Our Solution

Current Market

The Slow Food Movement

The Farm-to-Table Movement

Food Entrepreneurs looking to outsource the preparation, packaging and labeling of private recipes

Solution

Create jobs

Create wealth by creating food entrepreneurs

Products

Unique features (shelf stable products)

Benefits (healthier foods and fulfilling the PRISM Mission)

Market Opportunity

Sales Model

The “Taste of Soul” Foods Innovation Kitchen plans to manufacture shelf stable food products for entrepreneurs who will sell on their own and through our own established accounts sell on behalf of he entrepreneurs whose products we produce.

Sales Model – Products Introduction Phases

Phase 1 – Consumer Sales

Farmer’s Markets

E-commerce site

Phase 2 – Private Labeling

Clients that are referred by small business support organizations, commercial lenders, and local business incubators

Phase 3 – Grocery Stores

Sell directly to Grocery Stores with the aid of manufacturing rep.

Phase 4 – Restaurants

Will sell directly to restaurant supply stores and wholesalers with aid from manufacturing rep.

The Competition

Competitive Advantage

Existing 2400 S Q FT kitchen

facility complete with a

dishwasher, 2 stoves

2 refrigerators, 2 freezers, and

1 microwave oven in addition to

a to an on-site Parklawn Café to

test marketing products

Competition

Home businesses

Hobbyists

Private label companies

Wisconsin Innovation Kitchen

Companies who manufacture products in house like Heinz, Smucker’s, Stubbs, McCormik, KC Masterpiece