In the middle of a complete rebranding, Scotsman Guide Media was in need of a new follow us ad. The result, a modern, simple ad that directs readers to each unique social channel while maintaining the new branding of the organization.

DESIGNED FOR PRINT

While most of what I do is optimized for screens, Scotsman Guide’s business is primarily in print. To fulfill their needs, I created a print-friendly ad that would stand out next to its competition.

Launching a startup is hard, but not as hard when you have access to data that no one else does. Ask a Lender produced the first ever, data-driven rankings of the best mortgage lenders in the United States by city and state. In order to engage our lenders, we gave them the chance to optimize their ranking(s) for a small fee. In order to sell the rankings, we first had to explain what they were - enter the one sheet you see here.

DATA & SALES COME TOGETHER

While most marketing pieces gloss over the details, it was important to emphasize the quality of our rankings. The result, a data-packed one sheet that was the perfect conversation starter for our account execs.

When Dutchy was hosting a series of networking events at Major League Baseball games, they needed a way to promote the event to local markets. The solution was an old school baseball graphic sure to capture attention.

PERFECT FOR INSTAGRAM

While the plan was to use the same design for a poster and other digital assets, the original intent was for Instagram. Formatted to be shared in square format, the image was one of Dutchy’s most successful.