The study by PR agency Text 100 U.K., which was conducted in March, included journalists from the business, consumer, technology and business-to-business media organizations.

“While traditional communications channels such as press releases remain important brands are missing out by not embracing a balanced approach across all social channels,” Dan Baxter, Text 100 U.K managing director, said in a press release.

Here’s the breakdown of how the journalists surveyed prefer to receive news about companies: