The consumptions metric can be found within Facebook Insights at both the Page and post levels.

Within Facebook Insights, the consumption metric is broken down into four segments:

Viewing how clicks on your posts are segmented can provide additional information about what types of content are engaging people on your Page. It can also put the volume of other engagement actions in context with the number of Stories created.

For example, you could look at how many people viewed an enlarged version of a photo on your post versus how many people liked, commented on, or shared it.

Why should youcare about clicks that don’t create Stories in the News Feed? Because clicks get factored into the News Feed algorithm.

That means measuring clicks on your posts gives you a more complete view of engagement, and a better idea of whether your posts will continue to appear in users’ News Feeds.

When cross-referenced with other key Facebook metrics, consumptions can prove extremely valuable in measuring content performance.

For example, by keeping an eye on your Facebook consumptions,you can establish a goal click-through rate for each consumption type. Then you can tweak your content and experiment to discover which changes make those consumption share percentages move.

If I clicked on this photo from
James Allen Jewelers
but didn’t Like, comment, or share it, that would count as a Photo View consumption.

I’m still in vacation mode, so here’s a link to a list of solecisms posted by Steven Pinker, who teaches at Harvard. Pinker’s a good guy, but I confess I’ve never run intosome of these goofs; perhaps I don’t hang around with Harvard types enough.

I don’t know why I’m being so hard on comics lately. Usually comic artists are pretty careful about their use of language, and I have a lot of respect for them, what with having to not only draw, but also write, two very different skills, neurologically speaking. This one is from a comic I don’t read regularly. I saw a link to it on a website that I do read, and this was on the first page. I got locked onto the solecism and haven’t read anything else. It looks like it might be a nice adventure tale for those of you who like that sort of comic, PG rated, I suppose. The comic is called
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, by ByFernando Heinz Furukawaand I don’t know what the comic is about. Shame on me for generalizing after looking at only one page, but judging from the non-human sidekick and the cleavage, it looks like it’s aimed at boys in their early teens. The link is to the page where I got this cell.

The speaker might be in character to make the goof, and the artist actually knows better, right? After all, with a Spanish/German/Japanese name, he ought to be really good at English, right?

You know what the mistake is, right? We have a nominative being used as a direct object. Nominative is the general term for what my English teacher called the subjective case, because it was used for the subject of sentences. In every other Indo-European language (far as I know) they call it the nominative.

Remember your English teacher saying that with the imperative, you have an implied subject, “you”? So “Sit down” is really “(you) sit down.” Or in this case, (you) let Sandra and ME deal with your son’sabduction.”

I brought your attention to this example because this mistake most often happens with compound objects of prepositions (it was between him and I) and less often with a direct object. It often happens in the writing and speech of people who fancy themselves as edumacated. They picked it up from being corrected as children, when they started to say something like “Me and Tom went fishing” and the authority figure at hand said, ” ahem. Tom and I went fishing, and is that why you are so muddy?”