SAP Global Sponsorships

NBA GM School

Analytics for Team Liquid

Enhancing Team Liquid’s decision-making with data analytics from SAP will change the way esports athletes develop. Team Liquid Co-CEOs Steve Arhancet and Victor Goossens explain why they chose SAP to improve their performance.

Who’s The Blue Goes Viral

SAP Global Sponsorships

As the leader in technology software, SAP has expanded its relationships within the sports and entertainment world. Partnerships with world-class teams, leagues, and properties has afforded SAP the ability to create innovative, cloud-based solutions providing major value in three distinct ways:

SAP Sports: Highlights

The best teams, companies, and fans all have one thing in common: they stay on top with the best technology, better insights and a competitive edge.

Sports

National Hockey League (NHL)

The NHL’s biggest challenge? Making sure what takes place on the ice is compelling. Hear NHL commissioner Gary Bettman describe how they use SAP to let fans connect with the game in the ways that they want.

Cirque du Soleil®

SAP Ambassadors

SAP Ambassador Angie Kerber

Angelique Kerber is a two-time Grand Slam Champion and an avid supporter of SAP Tennis Analytics for coaches. With 11 WTA titles, Angie is an incredible player and exactly the kind of partner SAP looks for both on and off the court. Learn how she uses SAP analytics to help her perform at her best! (German with English subtitles)

SAP strategic sponsorship requests

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About SAP SE Global

As the market leader in enterprise application software, SAP is at the center of today’s business and technology revolution. SAP helps you streamline your processes, giving you the ability to use live data to predict customer trends in the moment. Across your entire business. The best run SAP.

SAP Technology

SAP is proud to expand its relationships within the sports and entertainment world. Partnerships with world-class teams, leagues and properties has afforded SAP the ability to create technology solutions that engage fans, media, players, coaches on another level, integrating real-time, cloud based analytics.