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Freschetta Frozen Pizzas Shrinking?

According to photojournalist and freelance writer Rogier van Bakel, Freschetta has downsized its frozen pizzas from 11 inches to nine inches.

If I know my pie pi, that means the pizza's surface area has gone from 95 square inches to just under 64 square inches. That's a third less. And at least at our grocery store, the retail price of the damn thing has actually gone up.

Given the fact that this is Freschetta we're talking about, the shrinkage might be a good thing.

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