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How To Make Money Online With Kontera

Thanks to a new partnership with Kontera, many new publishers are able to run a new ad revenue source that used to be available to high traffic sites only. I see that many readers have applied and was approved to run ContentLink on their sites and that is good news. Now we come to the next step: how to do we make maximum money with it?

Kontera ContentLink needs about a week to learn your site and optimize for it. When I first placed ContentLink on this blog, the eCPM was just 91 cents. It’s now running at over $3. In addition to giving Kontera time to optimize, there are other things you can do to get maximum income from this program. Here are some tips to follow.

Make Sure Other Ads Don’t Block The Links

When I first set up Kontera on The TechZone, a flash banner from Ultra blocked the ContentLink ad. This is a common problem with flash ads. If you have any banner that blocks off the Kontera ContentLink, then get that fix. If people cannot read the full ad, they will not click on it.

Keep ContentLink To The Content Body

Kontera ContentLink works best if the linked keywords are in the content body. Headers, side bar, footer, etc should not be highlighted. You can control what parts of your site gets spidered by Kontera by using the following div tab.

You can edit your site template to add opening div at the start of the article and then closing div at the end or you can add the tag on a post by post basis. This will keep Kontera ContentLink where it should be – in your blog content.

Prevent Headlines From Being Linked

Ideally, ContentLink should only link body text. However, there are times when Kontera will link a headline. Some bloggers may not mind this but I like to keep my headlines link free. To prevent ContentLink from turning your headlines into a link, use the following ContentLink text filter span tag.

<span name=KonaFilter>Content placed here does not get spider for
ContentLink</span>

By using the div tag to keep ContentLink in the article body and span tag to exclude headlines (or sections you do not want spidered), you will start to maximize your Kontera revenue.

Make Kontera Links The Same Color As Normal Links

This is the same as blending Google AdSense. Making the ContentLink color the same as normal links will increase the click rate. This is not a hard and fast rule however. You may want to mix it up a bit and try a contrasting color and see how that does.

You can change the ContentLink color in your Kontera ad codes. The line which controls link color is var dc_AdLinkColor=’#xxxxxx’. Just change the x to your link color name or HEX code.

Add Kontera ContentLink To Your Blog

If you haven’t signed up for Kontera ContentLink, what are you waiting for? It’s a great opportunity for lower traffic sites to take advantage of a revenue source that is only available to high traffic sites. Fill out this application and enter “John Chow Kontera partnership” into the Comments field. The application is sent to my personal account representative. He will approve you based on your blog content and not your traffic level.

There were a few reasons for switching. One: IntelliTXT wouldn’t let me change link color from that ugly green. Two: IntelliTXT could only spider 65% of the pages compared to 80% for Kontera. Three: IntelliTXT had a sucky affiliate plan.

It definitely has some promise. I’ve been running it for the last 4 days now, and each day gets progressively better. It started with $1.35/day (eCPM .88) now it’s at $5.54/day with a eCPM of $2.33. It’s not even close yet to the Adsense revenues on my site, however it doesn’t interfere with them either. Extra bonus c/o John, 😉

That’s a good start though Erich. Let us know how things develop further. I’m pretty set to not bother with it for the time being as it will be a little over the top for my visitors, but things could change 😉

I was just checking out Kontera, and noted in the contract piece you agree to exclusivity, as in no other in-text advertising (like text link?). How do you deal with the exlusivity agreements and yet have Adsense, Text Links, Kontera, etc.? Maybe I am missing something…

the only issue i have is blending the links to be the same color as your other links. . . it’s already intrusive enough for them to link through your content, but then to trick your readers have them click away from you site might not be the wisest thing . . . the only way i would consider doing this is if Kontera had an option to open the links in a new window or tab . . .

I was just approved and it is now running on my site. I noticed the colour thing first, and have changed that, but your other hints are quite good, along with the documentation, I am eager to see what this does for me.

Again, thanks for the hookup on this. Only being on my site a few days, I’ve had zero negative feedback thus far, which is great. I was also wondering how to only get it to spider the main content of the blog as it is currently screwing with my left and right sidebars, so I plan on reading this more in depth tonight to help control that

I think it depends on the value the advertising provides. When I’m shopping, I keep an eye out for Adsense ads because they generally tend to be high quality advertisers. If Kontera’s delivering quality advertisers then people won’t mind as much. If they’re delivering more unsavory advertisers then people will become far more irritated.

Also, I noticed that currently they don’t have any tools or interface we can use to customize the ads (apart from the link color), like number of links per page or ads on posts older than a week only, etc.

I have emailed the Support at Kontera but haven’t heard from them yet. Please let us know if you know if we can do something about it.

John, I do enjoy your blog, but I’m a bit confused as to why you’re still promoting the partnership as if it benefits smaller bloggers/publishers in any way. The 500,000 page view requirement was dropped a short time back and that’s no secret.

I spoke with them and they indeed clarified to me that it is an affiliate partnership with you and that it in no way improves or even expedites a person’s acceptance into the program. So I’m confused why it’s being blogged about as if it does. Perhaps I missed a detail or two along the way?

That’s a good question. I’m waiting for an anser back from Kontera. I noticed the same type of thing with some video content. If the ContentLink is near the top of the page it displays down instead of up. Where videos are posted it hides behind them.

I noticed to get a lot of Kontera Ad links, it is about content. I wrote an article about buying domains and setting up a server, and I had about 10% of the words come back as Kontera links. I wrote an article about combating SPAM, and there was only about 3 links in 200 or so words.

"How I Went From Zero to Over $100,000 a Month"

The Original Dot Com Mogul

John Chow, a damn fine person, friend of the community, Ultimate Fighting Championship contestant, member of the Save the Whales Foundation, the man who controls the black market on baby seal pelts and member of the probably yo’ daddy foundation...

John Chow rocketed onto the blogging scene when he showed the income power of blogging by taking his blog from making zero to over $40,000 per month in just two years.