The cognitive psychology of good design

This book explores the cognitive psychology of good design and what makes a product that responds to users’ needs. The author develops the common barriers to good design, how to reduce and fix errors, and how to bring users and technology closer together.

This is a Blinkist staff pick

“The Design of Everyday Things forever changed the way I look at products, human errors – and even doors. I walk through life with so much more awareness for the design that surrounds us, and as a Product Manager these blinks let me quickly revisit concepts that help me create great User Experiences. Must read not just for designers, but everybody.”

– Eveline, Product Manager at Blinkist

Designers, product managers, distributors, creators and manufacturers

Anyone who teaches design or other disciplines requiring creativity and inventiveness from their employees

Donald Norman is Professor Emeritus of Cognitive Science at the University of California, San Diego. His other books include the best-selling Emotional Design and Living with Complexity.

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