Wayne Eckerson's latest research report is now available. This research report explores the market for in-memory visualization tools that provide speed-of-thought analysis to power users and interactive departmental dashboards to casual users.

"Creating an Enterprise Data Strategy: Managing Data as a Corporate Asset" is the latest research report written by Wayne Eckerson. Recognizing and treating data like any other corporate asset is a key strategy for enterprises in the 21st century. This report details the key elements of an effective data strategy, and also describes the challenges of implementing a that strategy. In addition to explaining the importance of a data governance program, Wayne also provide tips and techniques to ensure a successful enterprise data strategy.

Read the full report here, and view the on-demand webcast about this research here.

In this research report, "Analytic Architectures: Approaches to Supporting Analytic Users and Workloads," written by Wayne Eckerson, Director of Research for TechTarget, Wayne proposes that there are four main types of intelligences designed to turn data into information and information into insights and action: business intelligence (BI), analytic intelligence, continuous intelligence and content intelligence. He also proposes that in the next decade, BI leaders will need to embrace all four types of intelligence so that BI applications deliver lasting value to their organizations.

Baseline
Consulting, an acknowledged leader in information design and deployment to
improve business performance and realize strategic objectives, recently released
the results of an international market survey designed to explore the link
between data warehousing (DW) and master data management (MDM) initiatives in
order to better understand the success rates of these initiatives for business.

"Despite
the close relationship between MDM and DW, a glance at even the most recent literature
on these topics reveals that these two important areas tend to be treated as
entirely different," said Andy Hayler, CEO of The Information Difference
Company which conducted the survey. "Against this backdrop, we were
interested in exploring the linkage between master data and data warehouses as
well as the scale and scope of the initiatives for business use."

Key
findings from the research study included the following:

Almost
half (46 percent) of organizations surveyed have one or more DW and MDM
implementation. Relatively few (7 percent) had only MDM.

Encouragingly,
57 percent of MDM implementations are "enterprise-wide"; for DW's this number
is 75 percent.

Generally,
MDM implementations manage a mean of 109 million records; the biggest DW's are
around 500 - 800 terabytes with a mean of 34 terabytes.

Two-thirds
of organizations have data governance in place, showing an improvement over
earlier studies.

Two-thirds
consider their MDM and DW implementations to be at least moderately successful.

"This
survey substantiates the symbiosis between data warehousing and MDM," said Jill
Dyche, partner and co-founder of Baseline Consulting. "It's not
surprising that companies with mature data warehouses are turning their heads
to MDM to address data quality and reconciliation issues in a more sustainable
way. What is surprising is that MDM is often adopted by data warehousing
teams in advance operational applications. This reconfirms that MDM and
data governance are being deployed incrementally by the early adopters."

More than
200 respondents completed the survey from companies worldwide. Over half
of the respondents came from companies with annual revenues greater than $1
billion. To view the complete survey, go here.

Centrifuge Systems, Inc., a leading provider of next-generation business intelligence (BI) software, recently announced that it has been included in the list of Cool Vendors in BI and Performance Management by Bill Glassman et al of Gartner, Inc.