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Chipotle closed a store in Sterling, Virginia, after a “small number” of customers reported symptoms consistent with norovirus after eating at the restaurant. (Published Tuesday, July 18, 2017)

Between a recent norovirus outbreak at one restaurant and rodents falling from the ceiling at another, Chipotle Mexican Grill is facing a stark decline in consumer’s perception of the brand.

Credit Suisse’s online sentiment tracker, which measures how consumers feel about a brand, showed the perception of the beleagured Chipotle brand fell to near record lows following the two headline-grabbing incidents last week, CNBC reports.