Ep. 500 – Brent Holck (Asst AD of Sales, Minnesota)

Brent Holck is one of the masterminds behind the University of Minnesota’s golden ticket program for men’s basketball. The ticket program helped usher in an exciting amount of interest for UM as well as ticket sales overall. And it brings up the question that Holck asks the most: Are season ticket holders more valuable to a program than other ticket buyers or fans. Holck has a complicated answer for that, but brings some in-depth knowledge for how programs should promote and build audiences.