AIRBNB JAPAN LAUNCH CAMPAIGNTo introduce Airbnb and the concept of home-sharing in a culture that hasn’t yet joined the sharing economy, we created a campaign that showed travelers finding aspirational, boast-worthy homes. We wanted to get across the idea of whatever your idea of home is, you’ll be able to find an accommodation just for you on Airbnb. Directed by Genki Ito.