2K Sports Welcomes Back Basketball

NEW YORK - Dec. 8, 2011 - 2K Sports announced
today plans to release NBA Christmas Day game simulations
and promotional holiday discounts for
NBA® 2K12, the latest iteration of the top-selling and
top-rated NBA video game simulation franchise*.
NBA 2K12 will provide full-game simulations
of the Christmas Day match-ups between the Knicks-Celtics,
Mavericks-Heat, Lakers-Bulls, Thunder-Magic and Warriors-Clippers,
offering fans a first look at how the action could unfold
on December 25, 2011. In addition to the game simulations, 2K
Sports is celebrating the holiday season by partnering
with Amazon.com to offer deep discounts on
NBA 2K12 from December 8-11, 2011.

“It sure feels like Christmas has arrived early here at 2K
Sports,” said Jason Argent, vice president of marketing
for 2K Sports. “We’re obviously thrilled
that NBA basketball is set to return, so we are offering
several ways for fans to join us in our excitement.”

Using
NBA 2K12’s innovative NBA Today feature, stats, rosters,
schedules and ratings will all be updated for the start of
the NBA season, reflecting real-time events from
actual NBA games. Players can expect everything in
NBA2K12 to mirror what’s happening in the league, from
rookie signings and free agency movement, right down to the
players’ newest shoes.

NBA 2K12 Product Discounts

Starting today and lasting through December
11, Amazon.com will offer
NBA 2K12 for $39.99 on Xbox 360® video game and
entertainment system from Microsoft and PlayStation®3
(PS3™) computer entertainment system, a $20
dollar discount from the suggested retail price
of $59.99. Additionally, for a limited time, 2K Sports will
sell
NBA2K12 for the iPhone and iPad for the discounted prices
of $2.99 and $4.99, respectively. These discounts
come at the perfect time for fans of the series, or for that gamer
on anyone’s holiday shopping list.

Christmas Day Game Simulations

During the week of December 19, 2K Sports will use
full-length video from
NBA 2K12 to simulate the results of all five NBA games
played on Christmas Day. These video clips will provide a
realistic and compelling visual prediction of the day’s main
events. To view, fans should go to
Facebook.com/NBA2K.

Unique Add-On Content

Legends Showcase*, the downloadable add-on content for
NBA® 2K12, is now available to be downloaded via PlayStation®Network
or Xbox LIVE® for the Xbox 360® video game and
entertainment system from Microsoft. Legends Showcase creates
a truly unique basketball experience for all fans, featuring a new,
cell-shaded art style set in New York City’s
iconic Times Square.

About
NBA 2K12

Fans can now take control of 15 hoops icons,
including Michael Jordan, Magic Johnson, Larry Bird,
and Julius Ervingin
NBA 2K12’s all new NBA’s Greatest mode. Each of these 15
basketball legends were meticulously recreated with an uncanny
level of detail, including period-specific depictions of their
arenas, team uniforms, signature moves, and even historically
accurate broadcast presentation styles.
NBA 2K12 also features a revamped shooting mechanic with Total
Shot Stick Control and an all-new post-play system, which allow
fans to experience an unprecedented basketball simulation.

NBA 2K12 is now available at leading video game retailers nationwide
for Xbox 360, PlayStation®3 computer entertainment system and
PlayStation®2 computer entertainment system, Wii™ system,
PSP® (PlayStation®Portable) system and Games for
Windows®.

*According to 2008 - 2011 Gamerankings.com and The NPD
Group estimates of U.S. retail video game sales throughOctober
2011.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive
Software, Inc. is a leading developer, marketer and publisher
of interactive entertainment for consumers around the globe. The
Company develops and publishes products through its two
wholly-owned labels Rockstar Games and 2K, which publishes its
titles under the 2K Games, 2K Sports and 2K Play brands. Our
products are designed for console systems, handheld gaming systems
and personal computers, including smartphones and tablets, and are
delivered through physical retail, digital download, online
platforms and cloud streaming services. The Company’s common
stock is publicly traded on NASDAQ under the symbol TTWO. For more
corporate and product information please visit our website at
http://www.take2games.com.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are
trademarks of the Microsoft group of companies and are
used under license from Microsoft.

Wii is a trademark of Nintendo.

All trademarks and copyrights contained herein are the property
of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts
are considered forward-looking statements under federal securities
laws and may be identified by words such as "anticipates,"
"believes," "estimates," "expects," "intends," "plans,"
"potential," "predicts," "projects," "seeks," "will," or words of
similar meaning and include, but are not limited to, statements
regarding the outlook for the Company's future business and
financial performance. Such forward-looking statements are based on
the current beliefs of our management as well as assumptions made
by and information currently available to them, which are subject
to inherent uncertainties, risks and changes in circumstances that
are difficult to predict. Actual outcomes and results may vary
materially from these forward-looking statements based on a variety
of risks and uncertainties including: our dependence on key
management and product development personnel, our dependence on our
Grand Theft Auto products and our ability to develop other hit
titles for current generation platforms, the timely release and
significant market acceptance of our games, the ability to maintain
acceptable pricing levels on our games, our ability to raise
capital if needed and risks associated with international
operations. Other important factors and information are contained
in the Company's Annual Report on Form 10-K for the fiscal year
ended March 31, 2011, in the section entitled "Risk Factors,"
and the Company's other periodic filings with the SEC, which
can be accessed at
www.take2games.com. All
forward-looking statements are qualified by these cautionary
statements and apply only as of the date they are made. The Company
undertakes no obligation to update any forward-looking statement,
whether as a result of new information, future events or
otherwise.

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