CoPromote CEO Mike More was featured in a Q&A on the media and technology blog, The Makegood.

In the interview titled Increase Views on your Promotions with the CoPromote Platform, he highlights how CoPromote’s post exchange platform empowers content creators of all kinds to reach compatible, new audiences, and scale their marketing network on the social web – quickly, easily, and in many cases, for free.

The members with the best content get the most shares and the most out of CoPromote. On average we can help our members get 26x more new shares per social post. As members use CoPromote, we help them build a network of people who like and share their content. CoPromote members who share content from fellow members are 97% likely to share content from that member a second time.

He also mentions our latest project in the works: CoPromote’s mobile app.

Headliner CEO Mike More recently contributed to a piece on How (and Why) Musicians Are Using Twitter for Read Write Web. Check it out below and consider some of his points as you manage your band’s social marketing strategy.

“Asking Twitter followers to buy one’s latest album is probably not a good approach, warns More. “That doesn’t provide any value for your fans. It’s a demand.” Instead, the experts recommend having conversations with fans, soliciting their feedback when appropriate and doing things like host group interviews via Twitter. When the opportunity arises for fans to enter their credit card information, those that want to will do it.”

It’s been over a decade since Napster first turned the music industry upside down. CNN recently published an article on the digital sales topping physical sales for the first time since the format shook things up.

As Laurie Segall writes on CNNMoney, “According to a Nielsen and Billboard report, digital music purchases accounted for 50.3% of music sales in 2011. Digital sales were up 8.4% from the previous year, while physical album sales declined 5%.”

The article also includes some insight from Headliner CEO Mike More. Check his quote below and click over to the article for the rest of the story.

Mike More, CEO of Headliner.fm, says the future may not be digital sales. More cites Spotify’s model as the music consumption of the future, where he says more consumers will pay for access to music streaming services rather than purchasing songs.

“I think you have a whole generation who doesn’t care if they own anything,” he says. “Accessibility has become paramount. This is what consumers want — they want it everywhere and on all their devices.”

The cover story for this week’s Billboard Magazine is The 10 Top Music Startups of 2011, and Headliner.fm is very happy to be ranked #4 on the list by the industry bible’s editors.

In the write up, Anthony Bruno and Glenn Peoples cite how Headliner.fm was able to identify and solve a challenge facing many independent musicians: marketing. Speaking with Mike More, they highlight Headliner’s ability to apply the new social web to the old opening act model using its unique recommendation platform. It also points to Headliner’s member base tripling in growth as proof of how Headliner successfully uses the social web’s open graph to help artists of all kinds reach new audiences with targeted, organic messages.

But, don’t take it from us. Click the article to enlarge it and read for yourself. There are a lot of exciting developments in the works at Headliner. Although we came in at #4 this time, you better believe we’ve got our eyes on the #1 spot. Thanks again to every Headliner.fm member and all the connected fans that have supported the product and make our collective success possible.