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Welcome to the Original Wizarding World

created a full seven
years before the first Harry Potter book was published

So, which came first Magic Alley

or JK Rowling's Diagon Alley?

The first Magic Alley & Creaky Cauldron store opened just off the Greenwich
High Road in London in 1990 a full 7 years before the publication of the first Harry Potter book.

Who would have thought when we started
selling wands, spells, books, broomsticks and "Original Tudor Recipe ButterBeer" all those years ago how much the
world would have changed over the years.

Everything we do is based on the bestselling Chronicles of Wizard’s Thatch series of books and we do
not sell Harry Potter merchandise.

However,
we'd like to thank JK Rowling for creating her magical world and in turn making our magical world even
more accessible. And although our London store is sadly no longer open, we'd like to encourage you to seek the magic of
the original Wizarding World here in Stratford upon Avon for yourself.

To book your timed entry slot for the Enchanted Manor Museum in Henley Street, or to purchase our books
by Owl Order please call one of our team members in Stratford upon Avon on