Just so you know, I tried to get Dana White's comments for the story. For days I communicated with his P.R. people, gave them my email, my cell, even my questions for White. He never responded. Hey, he's busy. Fine. So I wrote my story, and it went up about an hour ago.

Ten minutes later, White called.

He called from a plane headed for Mexico City. As I said, he's busy. And how's this for irony? As he finally got back to me for a story about his profane ways, he identified himself, then asked me to hold on as he burst into profanity on his other cell phone.

"God d-----, what the f--- happened ..."

I love this guy, I tell you. Love him. The UFC's slogan used to be, "As Real As It Gets." Well, the same goes for White. He's as real as it gets. For sports fans weaned on polished technocrats like Roger Goodell and David Stern, Dana White is a punch to the solar plexus. Is he perfect? No. Polished? Not close. But he's as real as it gets.

So anyway, he calls me back -- but not because he's seen the story and is angry. He calls me because, well, he's just now getting around to calling me. He knows the internet is an organic entity, and I can add his quotes even after the story goes up. So I will, only I'll do it here and not there, because White's comments deserve their own story.

White didn't apologize for the stuff I was taking him to task for. In fact, he was profane for 10 minutes. As real as it gets, this guy. The vulgar tweet to the San Francisco Chronicle , the over-the-top video about the Sherdog.com reporter? No f---ing apology.

So here's what he said when I asked him about the Chronicle tweet:

"I deal with a lot of s---," he tells me. "A lot of bulls--- behind the scenes. I'll admit every once in a while I do snap, and it's 100 percent justified. Is the way I say it the right way? Look, it's no different than how you'd talk to someone you know. Whatever you want to call me, a public figure or whatever, I'm a person just like everyone else.

"The thing I love about the social media is, the [mainstream] media used to bully people. The San Francisco Chronicle still acts like that. We go to San Francisco, and at the end of the day the San Francisco Chronicle hates us and doesn't want to cover us? Big f---ing deal. If I was going to tell everyone who doesn't cover us, 'f--- you,' I'd be sending a lot of tweets out.

"But we have these girls who work their ass off in the PR department, and [the Chronicle ] won't return their calls. The senior sports editor won't, so the deputy sports editor finally calls her back -- and couldn't be a bigger d--khead. Completely rude to her. Say what you want about how tough she's supposed to be, but he made her cry. So then I said, 'You know what? F--- you.'

"When I sent that tweet out, 15 minutes later the sports editor finally calls us back, and of course he started the conversation with how childish I am. But he was being childish too. Just because you didn't say 'f--- you' in front of 1.1 million people [on Twitter] doesn't mean you're not childish, too."

White stopped for a breath, so I asked a question: Do you regret the way you say things? Because it could hurt your sport?

"Not at all," he said. "I get portrayed the way I get portrayed. Some people think I'm the greatest thing on Earth. Some people think I'm a monster. Look, I have 350 ultimate fighters under contract. It's not like I'm the CEO of Microsoft or Toys 'R' Us.

"This is what I love about social media. I have a voice. I wanted to call them out for what they did, and social media gave me that opportunity."

The Astros' Ty Wigginton delivered one of his own children. Sort of. This story is semi-graphic, but it sounds like Wigginton caught the kid in the shower as it was coming into this world. Nice hands, Ty.Manny Ramirez would have dropped that sucker.

I've never seen this before so I don't know quite what to make of it, but the Detroit Lions' defensive coordinator felt the need to defend his team's failure to trade for Jets LB Jonathan Vilma, who went instead to New Orleans for a conditional fourrth-round pick. Actually, I think I do know what to make of it. The Lions remain a joke.

The Cubs are trying to sell the naming rights of Wrigley Field. What would a company get for buying those rights? The immediate hatred of Cubs fans. Sounds like a deal to me!