Blog - Improve your Current Awareness Strategy

A recent post on business development for law firms stated, “law firm newsletters are a lot of work. And honestly, I don’t know any firm that does them well. In fact, you probably should not send a boring newsletter stuffed with tidbits about your firm’s new staff members and sales pitches”. We couldn’t agree more.

Last month, a remarkable story went viral. The New York Times profiled1 a man who after November 8, 2016 refused to learn about anything in the news. He even went as far as to listen to white noise in public to avoid overhearing anything. The reaction on Twitter2 was harsh and well-deserved: ‘Today in White Male Privilege’ seemed to sum up the radical selfishness of the subject of the profile.

The observant ones amongst you may have noticed things are looking a little different around these parts. We have been busy working on a number of projects here at Linex over the past few months and we are incredibly excited to now be able to share some of those with you.

Firstly, this week we launched our brand new website. The new site, as you can see, has a clean fresh look. Our aim here has been to simplify your user experience whilst providing easy to digest, valuable content for our site visitors. We hope that you enjoy exploring some of our new pages, and do feel free to send us through your feedback - we’d love to hear from you!

Our second announcement is even bigger. We are currently in the process of developing our new content automation platform, due to launch this winter. The new platform is very much a natural evolution of our current product, designed with our clients and their feedback at the forefront of our minds.

Creating a user-friendly product has been our focus throughout, and the new intuitive content automation platform is very much that, and so much more:

A new topics structure enable you to organise your content and information more intuitively

This is just a snapshot of what will be on offer. Our vision is to give back control to Librarians, placing you in the driver’s seat throughout the content delivery journey. We want to ensure that the content you send is the very best it can be.

Numerous readers here have used it, and if you have used it you probably loved it. But it is time to say goodbye. As of September 30th of this year, Yahoo Pipes will no longer be accessible (as of August 30th it will be accessible as read-only).

Recommendations. We all use them. More than that: we expect them. It is enough to be browsing an online store to start receiving recommendations based on what you have clicked. And how many of us have not clicked on Amazon or Netflix recommendations?