VIDEO: Bike Your Way to Health Care Savings

March 19, 2012
By
Tom Niemisto, Video Production Specialist

An innovative way to directly reward bicycle commuting is underway in the Twin Cities. Modeled after incentivizing trips to the gym with health care savings, a radio sensor system called RFID will electronically trigger when a registered bicycle rides past. Reaching a set number of rides will trigger direct savings on monthly premiums.

While insurance companies are still watching the results from the trial, University of Minnesota alternative transportation manager Steve Sanders says it's a great way to recognize the connection of bicycle transportation with preventive care.