The unveiling of the mass-market Model 3 prototype in March
generated an incredible amount of interest in Tesla's cars. The
pricey Model X SUV, however, was beyond the reach of many
consumers.

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The Model X 60D allows the Tesla to take advantage of that
interest and puts the SUV within reach of more consumers.

At $74,000, the 60D is $9,000 cheaper than the previous value
option, the 75D. With federal and state tax credits, the $74,000
base price could be even cheaper.

In addition, buyers still get the Model X's signature falcon-wing
doors and panoramic front windshield along with Tesla's
dual-motor, all-wheel-drive technology.

But the $74,000 price doesn't include many of the advanced
features that make the higher-end Model X special, such as
Autopilot, mono-post seating for seven, Bioweapon Defense Mode,
and self-presenting doors.

Add those options, and the price of the 60D shoots all the way up
to $90,000.

Leave some of those boxes on the option list blank, however, and
the Model X 60D will give customers a taste of the Tesla
experience at a much more affordable price.