Backlink’s Google stud Brian Dean has collected a huge list of the top 200 factors Google is currently using to rank websites.

SEO and online marketing has always been a bit of a dark art form. It falls somewhere between voodoo and phrenology.

But Dean and has helped demystify it a bit with his list of top factors Google uses when ranking sites in its search results. The infographic below was compiled by Entrepreneur, and does a fantastic job of reigning in Dean’s list and going further into detail about the constantly changing algorithm Google uses to crawl and rank websites.

If you run a website or blog, bookmark Dean’s post-it’s fantastic info.