Flipping Junkie is a podcast for people addicted to flipping houses and real estate investing. Subscribe for weekly episodes with interviews from regular Joe house flippers that have become successful flipping houses as well as expert real estate investors sharing their best secrets on how to flip houses for big profits. Find out in detail, what is working today, to find great deals for flipping, how to properly analyze deals for flipping, renting and owner financing, determine repair costs, find contractors and manage rehab crews, what improvements to make and how to quickly sell your houses for big profits. Don’t worry, we won’t leave out the serious mistakes that you need to avoid when get starting and growing your real estate investing business. Join Danny Johnson to get the inside scoop on how to get started in this life changing business that has such huge potential to create financial freedom for you and your family.

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This vlog, Danny talks expands on what it means to be a Flip Pilot, and what it takes to make measurable progress with your real estate investing business. Don’t forget, all of the vlog episodes (and more) are available on the FlippingJunkie YouTube channel at http://youtube.com/FlippingJunkie

What does it really mean to have a 30,000 foot view of your business? You have to really take a deep look at it and where your business is going, but you also really need to take a look at yourself.

Staying in place without anything driving you personally will affect how your business expands. You need to take a closer look at why you get up in the mornings, what keeps you motivated, and how you’re growing as an entrepreneur.

The biggest concern is making sure you’re not overloading yourself with too many goals that aren’t realistic, or that are too distracting. “Shiny Objects” can get in the way of you developing what you need to for your business to continue to be a success. That’s something that we struggle with. Staying focused and on track, and completing one goal before you move on to the next one is essential for a healthy business.

This vlog, Danny talks about the beginnings of his house flipping business, and the learning curves it took to get the hang of it. Don’t forget, all of the vlog episodes (and more) are available on the FlippingJunkie YouTube channel at http://youtube.com/FlippingJunkie

Learning what to do to run your business the right way takes time, but mostly trial and error. There is a huge difference between running your business and working in your business, and what it takes to be the pilot instead of the crew.

So here’s a story. When Danny first started rehabbing houses, he showed up to his first demo site the day before to get it prepped. He went and personally started taking nails out of the walls so that the sheetrock could be laid properly, thinking he was doing a great job and showing that he has what it takes to be an investor.

And then his mentor showed up, mad. He started telling Danny that it’s not his job to be taking nails out of the wall. Not because he was somehow better, but because he was supposed to be running the business and not working in it.

The takeaway is that as an investor you shouldn’t be swinging the hammers. It’s your job to work on your business, not IN your business - that’s what it means to be a Flip Pilot!

This vlog, Danny talks about the difficulties that running a real estate investing business can cause, like attorneys talking sellers out of deals. Don’t forget, all of the vlog episodes (and more) are available on the FlippingJunkie YouTube channel at http://youtube.com/FlippingJunkie

You know what really grinds my gears? Attorneys. And thieves (but we’ll talk about that second).

Do you ever run into issues with attorneys? For the most part, they’re not too much of an issue, but when they start making sellers or buyers question the deal it gets a little frustrating. For example, the attorney mentioned in the vlog wrote the buyer’s contract in such a way that it, basically, made the contract null. Just a little frustration.

Ok, those thieves. Long story short, our entire website got copied and pasted. Word for word, code for code. Understandably, Danny wasn’t happy. But, after taking a step back and looking at how poorly this is being taken care of, these thieves aren’t as intimidating as they think they are. We won’t get too much into it here. Just know that if Danny isn’t worried, no one else needs to be!

This this vlog, Danny talks about the idea of being the pilot of your flipping business instead of someone working on the ground. Don’t forget, all of the vlog episodes (and more) are available on the FlippingJunkie YouTube channel at http://youtube.com/FlippingJunkie

Are you working in your business or on your business? That might sound like a small difference, but it’s more important than you’d think. If you started your business from the ground up (like most real estate investors have) then you’re the boss. And being the boss means you can’t be spending your time running around within your business. You need to be taking care of things from above - working on your business.

That’s where the idea of being a Flip Pilot comes in. You need to be able to see your business from 30,000 feet up to be able to take it to the places you want to go. So focusing on managing your business means that you’re going to have to give up some of the hands on work to take on the bigger issues.

Let’s break it down. If you’re working in your business, you have to wear a lot of hats. You have to be the marketer, and the hiring manager, and the sales guy, and the foreman, and the legal team, and the boss. It’s too much. If you’re spread too thin then you aren’t replenishing your inventory fat enough to continue to make money.

Take Danny’s example. When he and Melissa were spread too thin, they would focus all of their energy on one property at a time. Which worked, for a little while. But once that property was finished, there was nothing left on deck. So then the marketing had to start all over with nothing generating money in the meantime.

Basically what we’re getting at is, are you switching hats too much in your business or are you taking charge? Be a Flip Pilot, not the ground crew! Let us know what you think in the comments :)

This this vlog, Danny talks about the similarities between PPC marketing and direct mail marketing tactics, and why sticking with PPC is so important for constant deal flow. Don’t forget, all of the vlog episodes (and more) are available on the FlippingJunkie YouTube channel at http://youtube.com/FlippingJunkie

Doing direct mail marketing is great for growing your reach to motivated sellers, but can often be discouraging (as we found out) when getting a 0.1% response is a good response…

Investing only about $500 to direct mail just wasn’t working for a few reasons: there wasn’t a targeted enough audience, and there wasn’t enough funding behind it.

The same rule applies to PPC marketing. If you’re only allotting $500 a month for pay per click, how can you expect to get the best ROI? You can’t. True, PPC is much more targeted, so your ads are getting in front of your exact audience, but as Danny points out this is a pay-to-play strategy. And it WORKS.

The other thing to consider when budgeting for PPC is how much a single deal is costing you. The more you pay, the better the return. You can’t just rely on getting lucky for every deal. So, let’s say you spent $3000 on getting one deal. That one deal will last you, what, about 3 months? That’s great! But you need to be generating other deals in the meantime. That’s why PPC isn’t a one-and-done thing, it’s on-going.You can learn all about it in this vlog episode, and on the podcast.