Apple seeks user feedback on Apple TV - Page 2

Allowing streaming for a monthly fee or allow iTunes to hold a certain number of titles at a given time would make ATV a killer. I don't want Netflix streaming--it is awful. Have Apple come up with their own. You can outside service as well--Hulu, etc. How about fandango integration for those who still go to the movies?

I believe I recall you being one of the die hard supporters of HD DVD so I really can't put much stock in your current Blu-Ray opinions. My apologies if I remember that bit incorrectly.

Regardless, what beneficial things does Blu-Ray offer consumers? How about better audio and video quality then what downloads can provide (and will be able to provide for the foreseeable future, especially in the U.S.)?

I guess I don't understand the appeal of managed/digital copies either. I've experimented using Handbrake on a couple of DVDs using my 2.16GHz C2D iMac and it takes nearly as long as it would to just watch the movie. Having all my movies available on demand has a definite geek appeal to me, but for the literal months it would take to rip my collection, my time seems like it would be better spend simply putting the disc in the DVD player instead. I guess as you hinted, it might have more appeal if you had kids that were prone to messing up the discs. But at the same time, I'd have to ask why you let them mess with them in the first place. Moving into the Blu-Ray realm, having digital copies just seems a bit impractical. Blu-Ray quality would quickly eat up hard drive space.

I also can't imagine the studios allowing the ripping of DVDs or Blu-Rays. There's already issues with the Netflix rip/copy and return crowd pirating content; I know 3 people who are big into that. I can't imagine the studios would want to exacerbate that problem by having it built into a program as widely known and used as iTunes. The only way I could see it being allowed is the way digital copies work today, with the inclusion of a one-time use code, though I guess once it was linked to your iTunes account they could allow you re-rip it in the future.

Yes please don't put any stock into my Blu-ray opinion because i'm still bitter (hey at least I honest about it). Though I will admit I don't think HD DVD would have pulled off Managed Copy as well. I think the group behind AACS just wanted to make it sound like MC was a consumer friendly feature of AACS encryption and they quietly mothballed MC. Blu-Ray is great for those classic movies with fantastic audio and video but we're on the precipice of 2010 and we still cannot deliver movies safely without a plastic disc/dongle?

I'm at the point where I realize that HDD space is becoming the least limiting factor to my media experience. With 2TB drives available soon it'll be only a scant few years before the typical enthusiast has an 8GB media collection.

Yes Blu-ray holds a lot of data but it's been shown (on HD DVD) that a movie can be delivered with fantastic sound and video at under 15GB of data. Once you strip out the unecessary soundtracks and other junk you have a movie that's pretty svelte.

The studios won't legally allow it but it's a genie that they cannot put back in the bottle. Why they continue to buck the trend (moving from physical to digital) is beyond me. They contantly whine about piracy but it's their own fault. I have an entertainment center loaded up with my 60 HD DVD movies and 60 DVD movies and frankly what as once like a badge of media honor is now an eyesore to me. I don't want my living space encroached with snapper cases and stacks and stacks of movies anymore.

"Burn Hollywood Burn"

He's a mod so he has a few extra vBulletin privileges. That doesn't mean he should stop posting or should start acting like Digital Jesus.- SolipsismX

This is basically what I agree with. Apple TV has never been a well-thought out product from the beginning. Asking people what they want instead of simply using common sense and engineering it to be the best they could make it has been why Jobs never got behind this product. It wasn't "his" idea, so it's languished instead of flourished.

Take a survey? Jobs always said (I'm paraphrasing) 'people don't know what they want until you give it to them'....

I don't think you're on the right side of this time dependency, these are people that already got what Apple "gave them", why not ask them if it really lives up to its billing?

Quote:

Originally Posted by hmurchison

Yes Blu-ray holds a lot of data but it's been shown (on HD DVD) that a movie can be delivered with fantastic sound and video at under 15GB of data. Once you strip out the unecessary soundtracks and other junk you have a movie that's pretty svelte.

As I recall, quite a few HD DVDs, were dual layer, but if we take 15GB as the cut-down size if you don't like foreign languages, commentaries or behind the scenes type of extras, how long does it take to download that on a typical broadband connection? I already don't like downloading Apple's marginal quality HD because it hogs the connection, and no tools are provided to prevent it from taking the whole connection, nor is there a way that I've seen to tell it to download at specific times of the day (or night) when the connection isn't being used.

This is one of the dumbest surveys i've ever seen.
How about a survey for the 99.9999% who didn't buy an Apple TV for one reason or another. Wouldn't that make more sense?
This Survey does nothing for Apple. It's completely ridiculous.

I'd also like to see the question on there:
Have you hacked your Apple TV so it actually functions like a useful devise?

The survey isn't worthless. I don't think the survey was aimed at letting us design the next version of ATV, I think it was a survey to determine how much of the content that we have on our ATV is actually bought through iTunes. I think that is why it asked questions like, (1) how often do you rent movies on the ATV and (2) how often do you watch movies on your ATV. Obviously, if you answer the 2nd question more often than the first, you are watching movies you didn't rent/purchase on ATV.

The survey isn't worthless. I don't think the survey was aimed at letting us design the next version of ATV, I think it was a survey to determine how much of the content that we have on our ATV is actually bought through iTunes. I think that is why it asked questions like, (1) how often do you rent movies on the ATV and (2) how often do you watch movies on your ATV. Obviously, if you answer the 2nd question more often than the first, you are watching movies you didn't rent/purchase on ATV.

Then this survey confirms my theory that AppleTV was built to be basically an iTunes Jukebox. Are there any questions related to functionality based around your own files?

The survey isn't worthless. I don't think the survey was aimed at letting us design the next version of ATV, I think it was a survey to determine how much of the content that we have on our ATV is actually bought through iTunes. I think that is why it asked questions like, (1) how often do you rent movies on the ATV and (2) how often do you watch movies on your ATV. Obviously, if you answer the 2nd question more often than the first, you are watching movies you didn't rent/purchase on ATV.

Exactly...

It is a customer satisfaction survey.

In my opinion, people read far too much into what the device is.. All it is intended to be is an iPod for your tv. Bringing iTunes content into the living room.. THAT it does very well.

In my opinion, people read far too much into what the device is.. All it is intended to be is an iPod for your tv. Bringing iTunes content into the living room.. THAT it does very well.

NO it doesn't. You cannot search your files as fast as you can on your iPod or computer. In fact you cannot even quick search any of your songs- only scroll through the alphabet. You can't repeat videos, etc, etc, - all things you can do on your ipod.
It is however an excellent buying, rental device for iTunes material.
It appears to be a survey geared toward your utilization of it towards iTunes rentals and purchases.

NO it doesn't. You cannot search your files as fast as you can on your iPod or computer. In fact you cannot even quick search any of your songs- only scroll through the alphabet. You can't repeat videos, etc, etc, - all things you can do on your ipod.
It is however an excellent buying, rental device for iTunes material.
It appears to be a survey geared toward your utilization of it towards iTunes rentals and purchases.

I use the "Remote" app from my iPhone, so yes you can scroll and search as fast as an iPod. (If not faster.)

I can't believe how many of you are complaining that Apple has put a survey out there to get some feedback from their customers. Since when is that a bad thing? Sure, this one is for current owners but that doesn't mean there will never be one for those who don't own one. Besides, if you knew the first thing about marketing you'd know nothing sells a product better than word of mouth. One way you build that is by exciting your current customers so that they sing the products praises. If you guys/gals are going to whine about a company trying to interact with its customers then you are going to whine about anything and everything. In fact, I think that is the only reason some of you post here.

Now that I've got that out of the way I'd like to address the idea that the PS3 is a better device for renting movies. I own one and while they have made great strides in their user interface they are still nowhere close to the ATV and the way it integrates with your A/V system. Heck, most universal remotes can't even turn the thing on b/c it uses bluetooth. I have a Harmony remote and the ATV works beautifully with it - PS3, not at all. There a couple things I'd like to see changed in the ATV - better HD quality, the ability to use ATV as a data backup to iTunes, lower movie prices and iTunes letting you download your purchases again should there be a system failure. But the main thing is that I'm excited to see Apple taking the ATV seriously with this survey, which, in case you haven't noticed must be pretty popular since the server has been busy all night.

I use the "Remote" app from my iPhone, so yes you can scroll and search as fast as an iPod. (If not faster.)

Oh- Has the iPhone been added to the purchase price of the Apple TV? Somehow I either misplaced the one that was included in my AppleTV box or it was missing.
You are using an iPhone not the AppleTV or its remote so your point is totally bogus.

I can't believe how many of you are complaining that Apple has put a survey out there to get some feedback from their customers. Since when is that a bad thing? Sure, this one is for current owners but that doesn't mean there will never be one for those who don't own one. Besides, if you knew the first thing about marketing you'd know nothing sells a product better than word of mouth. One way you build that is by exciting your current customers so that they sing the products praises. If you guys/gals are going to whine about a company trying to interact with its customers then you are going to whine about anything and everything. In fact, I think that is the only reason some of you post here.
t.[/I]

Do you even own an AppleTV? If you had been burnt, you'd too would complain and whine yourself.

Oh has the iPhone been added to the purchase price of the Apple TV? Somehow I either misplaced the one that was included in my AppleTV box or it was missing.
You are using an iPhone not the AppleTV or its remote so your point is totally bogus.

No, I'm using Apple TV.. I'm just controlling it from my iPhone using the free Apple app... It's certainly not required, but it does make navigation much easier.. I'd also be willing to go on a limb and suggest that most people who've bought an Apple TV also already have an iPhone or iPod touch..

No, I'm using Apple TV.. I'm just controlling it from my iPhone using the free Apple app... It's certainly not required, but it does make navigation much easier.. I'd also be willing to go on a limb and suggest that most people who've bought an Apple TV also already have an iPhone or iPod touch..

So then you're suggesting that you need to purchase either of the 2 to make it fully functional??

This is one of the dumbest surveys i've ever seen.
How about a survey for the 99.9999% who didn't buy an Apple TV for one reason or another. Wouldn't that make more sense?

You beat me to it! I was going to say the same thing!

Actually I agree with xwiredtva on the Boxee software. I have it running on my MacBook Pro and it is pretty awesome. I have an HD set in mind with a PC input, I plan on hooking the laptop up to it and using it as my "Apple TV". It does everything and I get the bonus of a DVD drive, all I have to do is spend money on a cable!

Just say no to MacMall. They don't honor their promotions and won't respond to customer inquiries. There are better retailers out there.

Actually I agree with xwiredtva on the Boxee software. I have it running on my MacBook Pro and it is pretty awesome. I have an HD set in mind with a PC input, I plan on hooking the laptop up to it and using it as my "Apple TV". It does everything and I get the bonus of a DVD drive, all I have to do is spend money on a cable!

Excellent. I've always said with the money I spent on it I should have spent it on a MacMini instead and have it all- DVD drive, plus a browser ,etc,etc.
The last thing I wanted was yet another add-on. A rental iTunes JukeBox.

Excellent. I've always said with the money I spent on it I should have spent it on a MacMini instead and have it all- DVD drive, plus a browser ,etc,etc.
The last thing I wanted was yet another add-on. A rental iTunes JukeBox.

Sure, a Mac mini could work except you wouldn't have the ability to rent any of the HD content.. Plus it would be nearly 3x the price..

Mini: $599 - $799 + keyboard and mouse

vs.

Apple TV $229

Not to mention watching movies on your mini connected to your tv wouldn't look nearly as good as an Apple TV because the mini's output resolution and aspect ratio are not designed for TV's.

Duh- it does if you connect either to your TV! Both my computer and iPod have iTunes content on them. Hello?? Anybody home??

Yeah, I am, but I don't think you are.. So tell me how you're gonna buy or rent a movie when you connect your iPod to your tv? Or stream a 1TB media collection from your den desktop to the iPod connected to your television?

Computer? Sure you could drag it into the living room, but there are caveats, see my above post about your mini idea..

Neither of the solutions you suggest are "better" at bringing iTunes media to your living room than an Apple tv is..

Again, I will reiterate my point. Apple tv is designed to bring iTunes content to the living room... That it does very well.

- Don't limit the ambition of the device. It need not just be a device to get iTunes into the living room. It should be a device that changes the way the world relates to the TV. In fact, Apple should adopt the slogan -

"AppleTV - make your idiot box smart".

Apple has been able to dramatically change the way the music and mobile phone markets worked. So why can't they attempt something as dramatic with the way TV works? Once this aspect is clear, all the other things that need to be done become obvious. Pretty much all the user complaints at the moment can be connected to the fact that the AppleTV is seen just as a way to get iTunes into your living room. In fact, the suggestions below relate as much to changing the way iTunes works as to changes in the AppleTV itself.

- Increase hardware capability to support 1080p (or at least 1080i). Just because this is not practical for streaming media at the moment should not be reason to limit the device. There might be other sources that are 1080p, or some customers could have options like Verizon's FiOS. In a related way, increase the processor capability to make the system responsive enough for active gaming.

- Make the USB port usable - for multiple USB devices like Webcam, external HDD, external CableTV boxes, whatever. Ensure that the power supply from the USB port is high enough to support 3-4 devices connected to an unpowered hub.

- A reasonable "TV Pass". Let's face it, if we are going to go with the Apple TV/iTunes model, it makes no sense to pay for Cable/Satellite TV. Why not just get a TV Pass from iTunes for $29.99/$39.99/$49.99 per month? Depending on the pack you pick, you can stream any show from any of the included channels in the pack. Buying a device like the Apple TV, just to see the odd episide you missed PLUS maintain a Cable TV subscription is way too overkill. Also, using a $1.99 per episode model to replace Cable TV is ridiculous.

- The recent noises about Apple adding DVR capability to the AppleTV is just plain idiotic. Why should each customer have a DVR and schedule recordings, etc? Isnt it much better for Apple to run one giant DVR and have everything in iTunes available via the TV Pass?

- Get realistic pricing for Movies, close to what is offered on NetFlix and other competitors. $4 for renting could be lowered to make it more attractive, but $15 for buying is just robbery. There is no way digital distribution should cost that much!

- Extend the AppStore concept to the AppleTV. This is a no-brainer. Dont know what is there to even think about.

- Ignore all the noises to add every possible codec to the Apple TV. Apple should stick to its guns here - it is the 800lb gorrilla in the field, and needs to be focussed on getting the entire web into standards. Adding codecs to AppleTV dilutes that effort. At most, 1-2 open source formats that are already popular can be added. They should not add DIVX, etc. For those who really need it, they can always hack the system to get the stuff they want. That being said, Apple should come up with a mechanism so that the sites that have embedded videos encoded with Open Standards can be enjoyed seamlessly on the AppleTV.

- Increase the interconnection between iPod Touch and Apple TV. Sell low memory iPod Touches for $149, with just 2GB RAM -- only real purpose is to act as Remote Controllers for AppleTV. Allow multiple iPod Touch units to be used at same time, as Game Controllers. Allow games and apps to show custom interfaces on the iPod Touch.

- Ignore all the noises to add a DVD Player or BluRay player to the AppleTV. Apple is basically trying to change the way the world relates to TV - there is no sense pandering to the current way of doing things.

- Don't limit the ambition of the device. It need not just be a device to get iTunes into the living room. It should be a device that changes the way the world relates to the TV. In fact, Apple should adopt the slogan -

"AppleTV - make your idiot box smart".

Apple has been able to dramatically change the way the music and mobile phone markets worked. So why can't they attempt something as dramatic with the way TV works? Once this aspect is clear, all the other things that need to be done become obvious. Pretty much all the user complaints at the moment can be connected to the fact that the AppleTV is seen just as a way to get iTunes into your living room. In fact, the suggestions below relate as much to changing the way iTunes works as to changes in the AppleTV itself.

- Increase hardware capability to support 1080p (or at least 1080i). Just because this is not practical for streaming media at the moment should not be reason to limit the device. There might be other sources that are 1080p, or some customers could have options like Verizon's FiOS. In a related way, increase the processor capability to make the system responsive enough for active gaming.

- Make the USB port usable - for multiple USB devices like Webcam, external HDD, external CableTV boxes, whatever. Ensure that the power supply from the USB port is high enough to support 3-4 devices connected to an unpowered hub.

- A reasonable "TV Pass". Let's face it, if we are going to go with the Apple TV/iTunes model, it makes no sense to pay for Cable/Satellite TV. Why not just get a TV Pass from iTunes for $29.99/$39.99/$49.99 per month? Depending on the pack you pick, you can stream any show from any of the included channels in the pack. Buying a device like the Apple TV, just to see the odd episide you missed PLUS maintain a Cable TV subscription is way too overkill. Also, using a $1.99 per episode model to replace Cable TV is ridiculous.

- The recent noises about Apple adding DVR capability to the AppleTV is just plain idiotic. Why should each customer have a DVR and schedule recordings, etc? Isnt it much better for Apple to run one giant DVR and have everything in iTunes available via the TV Pass?

- Get realistic pricing for Movies, close to what is offered on NetFlix and other competitors. $4 for renting could be lowered to make it more attractive, but $15 for buying is just robbery. There is no way digital distribution should cost that much!

- Extend the AppStore concept to the AppleTV. This is a no-brainer. Dont know what is there to even think about.

- Ignore all the noises to add every possible codec to the Apple TV. Apple should stick to its guns here - it is the 800lb gorrilla in the field, and needs to be focussed on getting the entire web into standards. Adding codecs to AppleTV dilutes that effort. At most, 1-2 open source formats that are already popular can be added. They should not add DIVX, etc. For those who really need it, they can always hack the system to get the stuff they want. That being said, Apple should come up with a mechanism so that the sites that have embedded videos encoded with Open Standards can be enjoyed seamlessly on the AppleTV.

- Increase the interconnection between iPod Touch and Apple TV. Sell low memory iPod Touches for $149, with just 2GB RAM -- only real purpose is to act as Remote Controllers for AppleTV. Allow multiple iPod Touch units to be used at same time, as Game Controllers. Allow games and apps to show custom interfaces on the iPod Touch.

- Ignore all the noises to add a DVD Player or BluRay player to the AppleTV. Apple is basically trying to change the way the world relates to TV - there is no sense pandering to the current way of doing things.

Yes Macarena, I do agree with most of your points.. Particularly, the subscription methods for movie rentals... It really needs to be comparable to Netflix and Blockbuster online monthly fee models.

So far I think Apple have done an excellent job with creating a delivery method and UI for Apple TV.. But content is king, and Apple's biggest challenge seems to be getting the studios to agree to making more content accessible and reasonably priced.

At this time the Apple TV downgrade the size of my Home video taken with my HD camcorder, hope they will support a bigger resolution for all my home video and also get more storage or maybe open up the USB port to expand the storage.

1. Costs are a fraction of Blu-ray and DVD distribution.
2. No extras necessary (some of the extras on a special edition DVD can cost well into six figures)
3. As long as they partner with companies like Apple, that control their distribution, DRM, and set-top boxes, they can insure that every time you watch a movie, it is either a paid rental or a movie purchased from them. (That's not Apple's intention right now, but that's definitely what Hollywood wants).

The genie that Hollywood wants back in the bottle is the DVD. They chose a consumer format that can be stuck in a computer and ripped because it was cheap to produce. Hollywood desperately wants set-top boxes and digital distribution to succeed. They would absolutely drop Blu-ray if they could (it was a divisive format to begin with). Their wet dream is a world of digital downloads where the consumer never has any direct access to their media. They want to know exactly what you're watching and they want to know that you've paid for it.

For me, storage has never been an issue.. Apple TV streams flawlessly... The solution is to add a dedicated drive for ATV media to your computer. I have a 1TB drive attached to my Mac and stream everything to ATV. The onboard storage is only used for rental downloads and 40gb is plenty sufficient for that..

That is all well and good if you are into video streaming but if you want a video server it is a different story. Honestly Apple needs to buy Data Robotics and offer up an Apple TV with that sort of storage array. That would make a nice high end ATV. The low end needs a lot more storage than it currently has though.

I guess the depends on the point of view that you take with regards to exactly what is ATV. For many it is a streaming device others like me are more concerned about media serving. It is a market that HP has recognized and so has the Linux community.

The way I see it ATV needs to take it's place in the rack right next to the stereo amp and the various CD players. Expanding the ATV in dimensions to the common size of stereo equipment would open up room for all sorts of drives.

Another thing I'd like to see Apple do is to implement a very large flash drive in one of these guys. They won't need the expense of wear leveling for the storage of large media files as they are often write once read many times.

I live in Europe, so I have a whole different perspective on AppleTV (and I own one..).

My opinion?
- Sell content in more countries. Strike deals, DO SOMETHING, because that is the key to success.
- Strike deals with providers so that IPTV can be delievered to AppleTV with live tv. IPTV is growing in Europe. This, combined with the iTunes Store, could be of great benefit to sell AppleTV.
- Provide widgets to AppleTV so that I can have, besides the pictures slide show when playing music, also info about wheather, stocks, whatever.
- Widgets, along with other content, has to be sold on an AppleTV store of some sort.
- LET ME USE THE USB PORT ON THE BACK OF THE DEVICE TO ATTACH MORE STORAGE, without having to void warranty by ripping the device apart.
- Sell content. Blu-Ray here are still utterly expensive and AppleTV could drive a major shift in adoption of HD TV here. Many already have an HD TV set (720p or 1080i/p) but almost no broadcast, except some expensive satellite channels (which, btw are in english anyways)..

- one more wish, which is closer to a dream than a wish. If you don't want to allow me to use the USB port on the back...
CREATE A HOME SERVER based on the MacMini. My collection of pictures, music, videos, tv shows and movies grows larger day by day. And connecting my Mac like an "intensive station patient" with lots of cables and wires to several external HDD is NOT THE SOLUTION.
I would so much love to have a central storage that is recognized by the AppleTV, my MacBook Pro, my iPhone and MobileMe. So that I can have access to my content on the go and sync my MacBook Pro as if it was an iPod, keeping the majority of my content safe at home and freeing up a lot of space on my HD drive.

I really wish Apple did realize that safely storing hundreds of GB of content is becoming a major concern for the average user...

AppleTV doesn't need a hardware update to deliever many of the things I mentioned before. If it gets an update fine...

But Apple, please stop increasing the amount of memory of the single device which needs to be synced anyways... SOLVE THE STORAGE PROBLEM in an elegant, easy way... You know you can.

And also, provide more content to more countries. Sales will skyrocket. I promise ;-)

For me, storage has never been an issue.. Apple TV streams flawlessly... The solution is to add a dedicated drive for ATV media to your computer. I have a 1TB drive attached to my Mac and stream everything to ATV. The onboard storage is only used for rental downloads and 40gb is plenty sufficient for that..

You guys really need to think about the environment more. If you have your ATV connecting to your Mac, which is connected to a drive, that is three devices running 24/7 - constantly drawing power. You really need to work out a more efficient way of using your equipment.

Which brings me onto my number one request - an OFF button!!!!

I know that my machine isn't syncing all through the night but it is warm to touch all the time. Surely there is a better way for it to sync and I'm pretty sure it wouldn't break if Apple let it sleep occasionally

This is one of the dumbest surveys i've ever seen.
How about a survey for the 99.9999% who didn't buy an Apple TV for one reason or another. Wouldn't that make more sense?
This Survey does nothing for Apple. It's completely ridiculous.

I'd also like to see the question on there:
Have you hacked your Apple TV so it actually functions like a useful devise?

The could have a census, instead of a survey, and fit all the participants in a room together.

But seriously, they could tell people what Apple TV actually does. I bought an iPod, but I know what they are. I bought a MacBook, because I know what a laptop is. I'd love to spend a heap of money on a shiny white brick to plug into my TV (next to my Wii), but I just can't find any excuse to. Does the Apple TV do anything?

- The recent noises about Apple adding DVR capability to the AppleTV is just plain idiotic. Why should each customer have a DVR and schedule recordings, etc? Isnt it much better for Apple to run one giant DVR and have everything in iTunes available via the TV Pass?

Hmm. Yes. But no
It IS much better for Apple run a giant on-demand system. But the TV networks haven't worked that out yet. Until they agree to this at a reasonable cost we're in limbo. Oh... and the internet might not be quite up to it.

So add DVR capability but do it as invisibly as possible... hide the fact that there are TV networks showing things at certain times, make the AppleTV run as if it's all on demand. It'll also not use Internet bandwidth.

eg: Do NOT schedule recordings - make wish lists for series you like. Present viewers with a list of "upcoming shows" each week to select from, they don't need to know what time/day/channel it's on. Use TiVo's thumbs up or thumbs down concept (and never list the thumbs down shows again in following weeks). Would you really care if you selected Lost as a season pass (recorded from FTA) vs Lost (downloaded from Apple) - in fact iTunes could still give a favourites list for us to browse and choose shows from.

Of course, if ABC decides to offer realistic cheaper pricing for its shows, then turn off the recording of those ABC shows and switch to the genuine Apple on-demand model for those. The idea is to create an AppleTV which immediately does all this great stuff (with considerable extra work!), while in the background encouraging the networks to step into the future.

Sell a regular non-PVR AppleTV as before. Each time a network comes aboard more content will appear on the regular AppleTV.

Quote:

- Get realistic pricing for Movies, close to what is offered on NetFlix and other competitors.

Or rent directly from NetFlix? Perhaps they can force the use of iTunes for any movie they BOTH offer.

Quote:

- Increase the interconnection between iPod Touch and Apple TV. Sell low memory iPod Touches for $149, with just 2GB RAM -- only real purpose is to act as Remote Controllers for AppleTV. Allow multiple iPod Touch units to be used at same time, as Game Controllers. Allow games and apps to show custom interfaces on the iPod Touch.

Take it a step further. Add infrared to the iPod touch (or get the AppleTV to send IR via a USB add-on) and make it the ultimate remote control for your whole entertainment system.

Quote:

- Ignore all the noises to add a DVD Player or BluRay player to the AppleTV. Apple is basically trying to change the way the world relates to TV - there is no sense pandering to the current way of doing things.

I agree with this. Unless Apple can convert an existing DVD library onto a media server, thus breaking with the past... then it reminds people of the old way things 'were' done.

This slot could be used to play users existing DVD collections, which is very important. It also gives people the opportunity to ditch their bulky DVD player and have a neater setup than they had prior to buying Apple TV. The last thing people want it *another* box under their TV. Apple then can add a subscription TV Show service so users can even ditch their cable/digital TV box from under their TV also. Apple then make a TV with this box and DVD drive built-in, and user could have *zero* boxes under their TV. If necessasary people can then plug in their super sound system, but that would be it!

One more thing; widgets for weather, TV guide etc., and live sports and news as an optional extra.