A cartoon version of Mark Zuckerberg visited Puerto Rico through virtual reality on Monday to talk about Facebook’s hurricane relief efforts.

The Facebook CEO conducted a brief, live 360-video broadcast in which his likeness and that of Facebook’s head of social VR Rachel Franklin promoted the company’s upcoming Oculus Rift developer conference later this week while also talking about the company’s humanitarian efforts.

The two Facebook (fb) executives appeared as animated avatars superimposed on several real-life locations including Facebook’s headquarters, the moon, and amid the devastation on storm-ravished Puerto Rico. Both of the executives were demonstrating Facebook’s Spaces virtual reality app in which people can chit-chat, play games, and interact with each other in digital worlds.

Speaking as a cartoonish version of himself, Zuckerberg showed viewers some of the damage caused by the recent powerful storms, mentioning, “One of the things that’s really magical about virtual reality is you can get the feeling that you’re really in a place.”

Zuckerberg also discussed Facebook’s $1.5 million donation to organizations doing hurricane relief like the World Food Program as well as it sending a “connectivity team” to the island to help restore telecommunication services.

He also said that Facebook used satellite imagery to create so-called “population maps” that the Red Cross can use to see heavily populated areas and more quickly determine who needs help.

SPONSORED FINANCIAL CONTENT

You May Like

Stories From

Read More

Sign Up for Our Newsletters

Sign up now to receive FORTUNE's best content, special offers, and much more.