Advanced Media Skills Workshop

This advanced training is for very experienced spokespeople who need to handle rigorous media interviews on serious issues. It is very challenging, with demanding subject areas and tough interviews.

We concentrate on Crisis Management, developing the skills needed to handle all types of media interviews, from the conventional office based interview, to radio and television interviews and the more intimidating “doorstep” journalistic encounter.

We are very keen to emphasise the issue of control – how to take control of the interview – and we will show you effective ways of achieving this. We record every interview and analyse them to highlight positive and negative aspects The ultimate aim is to build confidence so that you feel comfortable and in control of all future media interviews.

What to expect

The full day course is divided into two sessions, a short theory session followed by a much longer practical session, interspersed with tips and advice. You will take part in at least three “real life” media interviews, covering print, radio and television. Each interview is recorded and played back for analysis. Our open courses are tailored to each participant, with individual interview scenarios devised for each person. We can take a maximum of six participants per course. We send out pre course questionnaires to help us tailor the training so that you get exactly what you need from the day.

Audience

Chief Executives and Directors

Senior Managers

PR and Media Managers

Experienced Key Spokespeople

All Participants Receive

A DVD with all their interviews

Workshop handouts

Media Interview rule book and handy tips card to help with future media interviews

12 months FREE advice and support by phone should you need this before any future interview

You will learn

Prepare for crisis– the basic tools

Identify the kind of issues that could hit you

Build a crisis management team

Prepare materials

Formulate key messages

Use our 3 R formula (Regret, Reason and Remedy)

Identify your audience and your crisis spokespeople.

Handle all types of Crisis Media Interviews

Maintain control of media interviews

Ensure your side of the story is heard

Develop successful media handling skills

Improve TV, radio and press interview technique

Take control of media interviews

Handle difficult interviews with challenging material

Use media tools – such as holding statements and Q&A sheets

Take control of crisis & success media interviews

Tips on voice – for radio and visual presentation – for television

Times and pricing

10:00am-5:00pm £475 per person, discounted to £395 per person if two people from the same organisation book together