What information is needed to answer the research questions/hypothesis?

How are the questions to be asked? (highest level of measurement/precision)

In which order will the questions be asked?

2 types of survey questions

close-ended and open-ended

close ended ?s also known as

fixed alternative

how many types of closed ended ?s

5

Simple dichotomy ?s

closed ended, yes/no, dummy

Rating ?s

closed ended survey ?s, Likert scale

Choose one and choose all that apply

closed ended survey ?s, not used frequently

Fixed sum ?s

closed ended ?s, average time spent on activities, very difficult to use because is difficult for respondent

Open ended ?s also known as...

free answer

Closed ended ?s pros/cons

Easier to interpret, standardized,quicker to complete by respondents,more difficult to write for researcher, used for hypothesis testing

open ended ?s pros/cons

Allow respondent to answer in own words, allow for lots of gathering of information, easy to develop,difficult to code and analyze,more typical of exploratory research goal is to learn more about a subject

pretesting a survey to a small sample is important

True

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4 ways a survey is administered

mail, telephone, face-to-face, web based

mail survey pros/cons

low cost, no training, no control, incomplete answers, 60% response rate, general population

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