Market One Blog

According to a recent Mckinnsey and Company poll of 400 professional B2B marketers, over 65% confirmed that email marketing was still the to go-to strategy to acquire leads and add customers. If you are with the top 65%, you will want to grow your email list so you can reach more customers, generate more sales, and grow your business? But it is not an easy task. Knowing the best email list building strategies is the best way to build an email list at lightning speed.

Many marketer’s overlook the opportunity to use market research as a tool to not only validate sales and marketing assumptions, but simultaneously as a tool to grow market share. Traditional research methodologies are geared to understanding buying behaviors, new product development opportunities and the like. But by combining traditional research approaches with a strong lead generation focus, organizations can acquire both intelligence and new customers. This post is intended to provide an overview as to using lead generation techniques within an overall research campaign.

There are many different lead generation strategies available to marketers today includingemail marketing. Email marketing is one of the best ways to stay in touch with your target audience, generate leads and realize a measurable ROI. Let’s look at some of the basics for getting started.

The intent of this post is to help our readers understand what a responsive website is and more importantly, why you need one. With the increasing prevalence of web searches on smartphones and tablets, it is critical for websites to render and adapt quickly to different formats. Some sites simply have separate builds for desktop and mobile. While this approach has some customization benefits, most best practice website creators are turning to responsive design.

It may be hard to believe, but in a survey conducted by 1 to 1 Internet, up to 40% of small-to-medium sized businesses still don’t have a website. Even if you’re on social media, operating without a website simply will not round out your digital strategy. In this blog, our intention is to give you some clear direction of the website must-haves and how a properly structured website can win the day.

Sales prospecting is a high priority for most companies and how they go about it varies. Some companies may require their quota carrying sales reps to make cold calls and do their own prospecting. Others may use an inside sales team or an outsourced call center that specializes in lead generationfor new business opportunities.

Recently I asked a good friend and dear colleague, Ron Finklestein, Owner and President of the RPF Group, Inc. to write a blog on the key factors that drive a customer to buy. With years of experience, below are Ron’s 6 key questions a vendor must answer to gain trust, build rapport and ultimately acquire new customers. In my opinion, Ron is spot on. Happy reading.