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Advertising -
Dev Patnaik, CEO of Jump Associates and strong proponent of empathy in business, said a while back that “the problem with business today isn’t a lack of innovation; it’s a lack of empathy.” While one might think that marketing...

Advice -
On more than one occasion, we’ve had potential clients ask us to make them thought leaders.
Ignoring for this conversation the many problems with the term “thought leadership” (which we ourselves often use), this is an...

Advice -
Social media is great for business.
But as great as it is, even we're not going to pretend that social media should be the sole element of your marketing efforts. Social media is great on its own, but it's even better when paired...

Advice -
We've been revising our strategy process internally here at SMC. At its core, that means closely examining each aspect of our strategy process and deciding what's important, what isn't, and what needs to be changed.
That review has...

Advice -
"We do things because they are right and just and that is who we are. That's who we are as a company. When I think about human rights, I don't think about an ROI. When I think about making our products accessible for the people that...

Business -
Although the "battle" between traditional print media and social media is one that many folks on both sides of the table don't always love talking about, it's still a very real occurrence. Old powerhouses of print media are...

Advertising -
A few weeks ago, Adrian wrote a post about engagement and social media.
In it, he argued that the term "engagement" is a bit of a misnomer in social media; many brands wrongly assume that engagement means success, and accordingly...

Resources -
Membership on social media has its perks. Of course, it's not too hard to become a member–many people have. But when utilized correctly, the social media community can be an incredible group to have at your disposal.
There are a...

Advice -
Anyone who's been around social media for longer than about a week has probably heard of buying Twitter followers (or Instagram followers, or Facebook likes, etc.) Although the idea of buying followers is tempting to many (especially...

Resources -
What is social media?
That's something that many people–from marketing to advertising and everywhere in between–have argued about. Is it marketing? Is it advertising? Is it something else entirely?
While the answer to that...

Advice -
Trust matters.
It determines, at some level, who will buy from you instead of going to a competitor, how well your audience will react when you ask something of them, and most importantly, what level of brand loyalty you'll see,...

Op-ED -
A few months ago, we wrote about something we've received quite a few questions about – whether Pinterest or Instagram is better for businesses. And while that debate still stands (short answer: it depends), it looks like Pinterest...

Advice -
In our world inundated with social media, it can sometimes be difficult to separate fact from fiction.
From folks online claiming that they can get you 5,000 followers in ten minutes (they can, but please–don't do that), to...

Advice -
I'll be the first to say it: if you're getting on social media because you want to open the sales floodgates for your business, you're probably going to be disappointed.
At least in the short-term, that's not what social media is...

Advice -
Starting a blog is easy–but maintaining a blog is hard.
It takes rigor and a lot of hard thinking. Those first few posts flow easily, but after that, it can seem like an insurmountable task coming up with something to write about...

Advice -
Twitter is a great platform. Unlike blogs, which are more in-depth, or Facebook and LinkedIn, which have a very low limit on how often you can post per day, Twitter allows you the opportunity to publish multiple times throughout the...