Technology PR

Our award-winning technology team is one of the fastest growing areas of The PHA Group. The work we do wins awards, delivers results and establishes our clients as a trusted authority. We work with any business that has technology at its core. Our expertise spans across the UK to international brands; from establishing new apps or gadgets as the latest ‘must have’, to positioning B2B clients as the industry leaders and experts. We have a significant track record launching businesses to market; from large, multi-national corporates to young, exciting start-ups that quickly become invested scale-ups and tech pioneers. We are proud to get our clients featured alongside some of the biggest news stories with our far-reaching, creative and impactful campaigns.

"Having been with a number of PR agencies in the past, it has been a pleasure to work with The PHA Group. We have seen some fantastic results in our time together, with the team generating the coverage that Hostmaker needs.
The team’s proactive approach and organisation has been great, with their support on our international expansion and partnerships helping to cement our profile in new cities across the world.”

Nakul Sharma

CEO & Founder

“We don’t see PHA as an external agency but simply a part our team. They have made every effort to get under the skin of our businesses and always bring a fresh, personal and strategic approach to helping us satisfy our goals through PR. They deliver consistent coverage that is a testament to their expertise and dedication to achieving the best for us.”

Winners of the ‘Best Use of PR’ award at the BT Sport Industry Awards, our sport and fitness team have an outstanding track record of running campaigns that clearly deliver to our client’s objectives.

Technology PR FAQs

Why do I need tech PR?

Technology is all about what’s new and exciting in the world – the best stories are too. Investing in PR can help you gain trust, credibility and extra leverage to ensure you stand out from the crowd, and that your story is in the media time and time again. It can also help you with developing brand messaging and core values to carve out your identity.

What kind of tech do you cover?

We’ve got a wide range of experience between us, and have worked with established household names and start-ups alike, both B2B and B2C. Our current client roster includes a 3D printer manufacturer, a smartcard technology firm, a fintech company, a healthcare platform and a variety of apps from property to dating. We have achieved fantastic results for all our tech clients. For example, for GAME, we achieved staggering coverage securing features, articles, interviews every single day across the UK media. We also ran many highly creative stunts which generated brand exposure and reached an audience of millions.

We’ve never thought about PR before, is that a problem?

Not at all – we’ve worked with several brands that have never had any kind of PR support before, and are very happy to guide you through the process. We appreciate it’s an investment and that you may be wary at first, but we’ll work closely with you to build trust and a winning strategy to get your brand in front of the right audiences.

We’ve never thought about PR before, is that a problem?

Not at all – we’ve worked with several brands that have never had any kind of PR support before, and are very happy to guide you through the process. We appreciate it’s an investment and that you may be wary at first, but we’ll work closely with you to build trust and a winning strategy to get your brand in front of the right audiences.

We’ve got a tech business, but don’t just want tech coverage. Can you help?

The beauty of being a multi-sector agency is that we have an unrivalled contacts book that spans all forms of media and all topics. We can absolutely help you reach audiences beyond tech fanatics and work with you to understand your priorities.

What value can an external PR agency add to my tech business?

Engaging an external PR agency means having a dedicated, expert team on hand focused on raising your profile in the media and among your target audiences, leaving you free to do what you do best. We have vast experience in delivering outstanding results for clients, whatever their objectives, working with international, national and trade publications as well as influential news sites. Exact results will of course vary from client to client depending on their goals, but we identify clear KPIs from the outset to ensure you can monitor success and are assured of ROI.

How soon will your PR campaign start to show results?

This will again vary from client to client, but we would ideally start working with you two weeks before the contract start date for an immersion and planning period. This enables us to hit the ground running and start securing opportunities from the word go.

How much can I expect to pay?

We work with a range of clients, from entrepreneurs and their start up business to multi-national businesses. As a result, our fees vary based on the requirements and objectives of the client. Regardless of fee, we offer guaranteed deliverables and KPIs to everyone we work with to ensure that a high level of coverage is generated, which is in multiple excess of the PR investment. The greater the PR budget, the more resource, energy, and coverage we can generate for any business.

We’re a tech business and want to increase our profile within our existing verticals and other trade press. Can you help?

We have a wide range of global B2B tech PR experience in the team covering verticals such as telecoms, cyber security, satellite, IT Tech and many more. This means we know the best media to contact to position your company and key spokespeople as the thought leaders across the tech and trade landscape.