Kanoodle Adds TheStreet.com, Investors.com

TheStreet.com Inc.'s TheStreet.com and RealMoney.com as well as Investor's Business Daily sibling Investors.com tapped Kanoodle to provide content-targeted sponsored links on their Web sites.

The alliances extend New York-based Kanoodle's advertiser base in the financial services market. The company already provides sponsored listings on MSNBC.com and MarketWatch.com, now a Dow Jones & Co. property.

Kanoodle's content-targeted sponsored links service for publishers integrates its three advertiser products: ContextTarget, BehaviorTarget and LocalTarget. Its tools allow for real-time measurement of volume and results.

Separately, direct marketing services firm SendTec, St. Petersburg, FL, released a new version of its SEM bid management system.

SearchFactz 2.0 is targeted to marketers who run a large volume of keyword phrases across multiple search engines. Improved algorithms support the system's alerts-based format. Kitchen and household appliance maker Euro-Pro is a user.

"SearchFactz is focused solely on conversions, cost-per-lead and cost-per-order, all metrics that have been in use for decades by direct marketers," said Irv Brechner, chief marketing officer of SendTec.

Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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