This highly anticipated event began at 10:30 am, featuring a world-class silent auction, and at 11:30 am there was a gourmet luncheon and stunning runway fashion show by designer Rubin Singer.

Rubin Singer established his eponymous brand in 2007 following stints as Associate Designer at Oscar de la Renta and Head Designer at Bill Blass. Focusing on sophisticated and modern evening and occasion wear, the label is a go-to for refined and glamorous designs. His designs are worn by celebrities such as Glenn Close, Beyonce, Heidi Klum, Lucy Lui and Alicia Keys.

RDK Melanoma Foundation’s 19th Annual Luncheon and Fashion Show raise funds for the Foundation’s mission to save lives through education about the prevention and early detection of skin cancer, especially melanoma, its deadliest form.

Hall of Famer third baseman for the Philadelphia Phillies, Mike Schmidt spoke to the donors and guests about his diagnosis of stage 3 melanoma and how his life was saved my taking care of it in time. This message of ‘if you see something, say something,’ resounded throughout the entire afternoon and several attendees were seen on video as they told their stories of beating melanoma by taking care of it immediately. Melanoma is one of the deadliest forms of skin cancer and can be treated successfully when found in time. Mike Schmidt was instrumental in getting sunscreen dispensers throughout the Philadelphia area arenas so all attendees to ball games will have access to sunscreen. At The Breakers there were sunscreen dispensers throughout the entire hotel. This is a breakthrough in preventing skin cancer of all types.

About Richard David Kann Melanoma Foundation:

The Richard David Kann (RDK) Melanoma Foundation has been working locally and nationally for over 23 years to educate students grades K-12 on the importance of unsafe behavior and raise awareness about the life-saving techniques for early detection of skin cancer, especially melanoma, its deadliest form. Their newest initiative involves the distribution of sunscreen dispensers in parks, beaches, schools, and outdoor areas, where sun exposure is excessive. The unique Students Against Melanoma (SAM) Clubs in middle and high school, and the SunSmart America™ curricula, programs, and resources, have educated hundreds of thousands of students, families and communities on sun safety behaviors and techniques for prevention and early detection of skin cancer. Today RDK and Hall of Famer Mike Schmidt are working to build sun safe cities and baseball stadiums by supporting the distribution of sunscreen dispensers, building off the successful program launched in Philadelphia in spring 2017. Deborah Kann Schwarzberg is Founder and President of the RDK Melanoma Foundation.

To learn more visit melanomafoundation.com or call 561-655-9655.

As always, my hat goes off to the media contact for this event and many other vital not-for-profit events throughout the Palm Beach area. Thank you, Cara. You help make all these events spectacular and successful.
Cara MacVane: 561.685.2342 – CMacVane@aol.com