Ready, Fire, Aim!

July 16, 2012

I have taken a very deep breath and after my off-loading in the last post, I found the second wind I needed from all the wonderful support and great conversations – both online and with friends and family around me.

I still feel the same way as I did in that last post – but now it’s from a clearer and calmer position – and much less overwhelmed as I did a few days ago.

Let’s get to it.

Ready, Fire, Aim!

I heard these words at a professional development day at my school recently – the words of James Nottingham, an educator from the UK.

Our principal said these words – this formula – as a way to inspire positive change in what we do as teachers and I think they’re awesome.

The idea is that we fire – to just do – see how it goes and then readjust our aim. Otherwise we just keep sitting in the same situations waiting for the perfect solution to manifest itself, without trying it out first.

Nothing effective in that.

How are we supposed to get things right, if we’re not willing to try something different? Again, I can hear the voice of Dr Phil making its way through the haze, imploring us to think…”How’s that working for ya?”

I hear MANY women and mothers complain about the state of certain affairs – in everything, mind you, not just in this feminist realm – but that’s all they do…talk about it to each other.

Well, I’m here to say that we can all make small change in one of two ways (or both!):

Raise your voice and/or

Choose who gets the benefit of your money.

Just Fire!

To a lot of you, the story I’m about to tell, may not raise any eyebrows and may put your ‘care factor’ at zero. But I care and I think it’s the subtleties like the following, that most people just accept – and we really shouldn’t.

When lines are tentatively crossed, the perpetrators will see what the reaction is – but when there is no reaction or opposition (which seems to be the way of things) – they just draw another line further along and cross it again.

On Saturday night – at 6.30pm – the wonderful, The Sound of Music was on TV and, although I had seen in a gazillion times throughout my youth, I thought it’d be lovely for the girls to immerse themselves in its legendary and geeky glow. How can we forget Liesl going, “Weeeeeeeeeeee!” after her first kiss! It was also cool to see that they already knew some of the songs, even though they hadn’t seen it before…

…and then the commercial break.

We have a new series that’s about to start in Australia called, The Shire – looking at life on the southern beaches of Sydney – through the eyes of a select few, young (of course) adults. It looks like an attempt to do a tacky, Australian version of, Jersey Shore. For anyone from overseas, these are the sort of shorts we’re seeing in the lead up to its inception – Click here – along with the classy promo shot at the end.

So, now you’re starting to see the full picture – one moment we’re all singing along to,”Doe, a deer, a female deer…”and I’m telling my girls that their aunt has pictures of the actual glass gazebo, where Liesl and Rolf sing and dance – and the next we’re assaulted with the image of a blond, heavily made-up girl, referring to herself as a princess, saying:

“I’m so preeeety.”

Worse still there are two girls with little clothing on, in another version of the ad, describing how they don’t like the natural look – with one of them saying:

“I love looking fake – if you weren’t born with it, buy it.”

Well, as far as I know, NOONE is born ‘with it’ – ‘it’ is manufactured – but thank you for getting in my daughters’ ears with this crap.

If there were a visual of me desperately trying to find the remote and change the channel, you’d have a right laugh. But it was what I had to do – because the brain takes an imprint of everything it sees and I simply don’t want my girls seeing this same image of women, over and over again.

And it’s everywhere. It’s exhausting. Even ‘my choice’ not to watch the show is taken from me because (at least here in Australia), the ads are practically half the episode…a slight exaggeration, but you get the drift.

Simply, what’s been made painfully clear to me, is that my kids literally CANNOT watch anything on TV because these ads were not age appropriate – a family movie coupled with ads of spoilt, fake, over-made up and fickle young adults. It really pissed me off.

So now I fire.

I am complaining to Channel 10. What will come of it? I don’t exactly know, but I do know that when there are enough complaints, the Advertising Standards Board will investigate the issue it’s being presented with.

I will boycott this show.

Question #73: Can you imagine the effect if everyone did one or both of the above?

People power.

I know that speaking up is not for everyone – but there are always ways to show you’re not happy…especially through your wallet.

If you don’t buy it – there isn’t a product to sell. If noone’s watching, investors will lose money and hopefully learn that they’ll have to back a different kind of show next time.

Simple really.

So if you don’t like a situation – whatever it is – just Fire! Aim later.

2 Responses to “Ready, Fire, Aim!”

As I read this post The Shire aired in Perth, so I tuned in to see what the fuss was about…I now feel so ill, I don’t know where to begin!
It was like all the warnings about the mainstreaming of porn/self hatred of women’s bodies/sexualisation of girls and women had finally made it to primetime free to air TV in the form of a scripted ‘reality’ show.. A new low for the hatred of women 😦

PS keep up the great work, I love reading your posts and I have ‘fired’ my complaint to Channel 10 and have begun my boycott of the network…this one requires a massive deep breath 🙂

Good on you, Talia! That’s the way!
I watched it after I had already finished writing my post. There are no words to accurately describe how awful it was.
I’m disgusted at the heavy attention those superficial women got – what they represented. I hope with all my might that NOONE watches it.
My complaint to Channel 10 is going to be scathing.