The Problem

It was a head-scratcher. Whenever a customer made a subscription purchase on a site, the revenue from the first purchase was captured using our custom, enhanced e-commerce implementation. Revenue from subsequent purchases in the subscription was captured only internally in the CRM, however, and not in GA.

InfoTrust to the Rescue!

InfoTrust recently solved that problem. We used Analyze.ly to tap into clients’ e-commerce utilizing an Application Programming Interface (API) for their CRM and using GA’s data import we automatically import revenue from subscription renewals into GA using User ID as the key pair value. Now, subscription revenue is populating GA, so online revenue in GA matches offline subscription revenue from the CRM.

Another result: marketing pros are able to identify top spenders using the now-accurate CLV for activities such as remarketing.

InfoTrust engineers developed the Analyze.ly data transfer platform a few years ago to help our clients integrate different data sources and advertising networks with Google Analytics. The latest version of Analyze.ly fully supports Bing, Facebook and custom dataset cost data uploads.