Renée Mauborgne

Don’t Compete with Rivals, Make Them Irrelevant! Now you can learn to create uncontested market space and make the competition irrelevant. Kim and Mauborgne assert that tomorrow’s leading companies will succeed, not by battling their rivals for market share in the bloody “red ocean” of a shrinking profit pool, but by creating “blue oceans” of untapped new market spaces ripe for growth. You’ll be “winning by not competing!”