The stock, which is up 43% so far this year, shot up 14% to $1,011.41 as of 4 p.m. ET. It powered through what likely was a bit of automatic selling that kicked in after shares first breached the mark. After hours, Google shares were a few cents higher still.

Just nine years ago, Google debuted at $85 on the Nasdaq Stock Market and it never looked back. (It never split the stock, either, which is helping to keep the price elevated.*) It hit a rough patch in recent weeks, but really it’s been on a steady climb for years and has now appreciated 1089.89% since the IPO.

Even at $1,000, Google isn’t the most valuable technology company: Apple (of course) has a market capitalization of $462.27 billion, well more than Google’s $336.90 billion. Enterprise value — taking cash out of the equation — brings them closer. Google did, however, supplant Microsoft as the third-largest U.S. company behind Apple and Exxon Mobil. (Trivia point from MoneyBeat: Google is the second stock in the Standard & Poor’s 500-stock index to hit $1,000 – Priceline.com did it last month. The only other stocks to hit $1,000: Berkshire Hathaway and Seaboard.)

Google is on a mission to force advertisers to deal with the transition to mobile, and it is willing to take a hit to earnings in the short term doing so. Ads sell for less on mobile today, but companies like Google and Yahoo say that’s going to change. It’s not hard to see why: YouTube is now seeing 40% of its traffic on mobile; that number was only 6% just two years ago.

*Back in April 2012, Google announced a third class of stock, which was referred to as “effectively” a stock split. It was a move that kept control of the company in the founders’ hands. After some legal jumping jacks, the board finally approved the move in June 2013. The split hasn’t happened yet. When it does, the price is going down.