THE FEAT OF THE INCOREPORATING BOTANIC INCLUSIONS

Calendula, lavanda, jasmine and immortelle owers, as well as acacia leaves… L’Oreal Professional has incorporated carefully chosen owers or leaves into each of its Source Essentielle shampoos and oils. To ensure that these inclusions do not affect the clarity of the formulas and remain in suspension, the L’Oreal laboratories set up a very rigorous process. To ensure that the inclusions are distributed evenly and held in suspension in an aqueous solution, the researches identifed a natural gum – Gellan gum – which creates a sort of invisible structure within the aqueous solution.

SMART ECO-FRIENDLY SHAMPOO PACKAGING

The packaging is intentionally square-shaped, to hold a maximum amount of product in a minimum amount of plastic. This shape also means that the products stack together perfectly, so that shampoos are better palletized and transportation space is optimised.

REFILL YOUR BOTTLES AT THE SHAMPOO BAR!

Source Essentielle allows consumers to come and refill their shampoo bottles directly at the salon. The equivalent of the weight of a bottle is saved.