Feel Free for Gluten Free launches in Morrisons

Food brand Feel Free For Gluten Free (FFFGF), is adding to its retail stockists with five new listings in Morrisons.

From this month the supermarket will list FFGF’s vegetable suet mix, alphabet pasta and three baking mixes in Morrisons stores nationwide.

As well as vegetable suet mix and alphabet pasta, the brand’s gluten and wheat free chocolate cake mix and sponge mix will be on the shelves in 387 Morrisons stores, and their chocolate brownie mix will be in 169 stores.

Sally Allister, founder and managing director of FFFGF, said: “The UK’s free from market is now worth around £365million and, according to Mintel, is expected to grow by another 50% by 2019. These five listings demonstrate Morrisons’ commitment to expanding their gluten free offering in this growing market.”

Morrisons’ free from buyer, Stef Downey, said: “We’re strengthening our free from offer to meet the growing demand driven not only by consumers who avoid gluten for medical reasons but those who choose to exclude it from their diets.”

Yorkshire-based

FFFGF is the main brand of Yorkshire-based Gluten Free Foods Ltd. Its sweet bakery range offers classic British desserts including lemon meringue pie and bakewell tart, as well as frozen doughnuts and mini doughnuts. It also has a home baking range made up of several baking mixes, a multipurpose flour and ready to roll shortcrust pastry, and a breakfast range of granolas and granola bars.

FFFGF has stockists across the UK, including Tesco, Ocado and Holland & Barrett.