After his fairly traditional magazine was taken from him and run into the ground, Web-savvy photographer Derek Powazek found a tighter niche: Instant photo magazines tied to major events, like his nifty publication on an Australian dust storm.

A Hewlett Packard service called MagCloud lets you create and print a magazine online over the internet for about 20 cents per page. Powazek, Timemagazine reports, made innovative use of the service, publishing a photo magazine about the storm within 48 hours of the event. Powazek drew on the work of about 70 Flickr photographers from whom he obtained permission via email. Despite a price north of $7 with shipping, Powzek has not turned a profit, but people clearly get a kick out of his product; one Australian even put in a special bulk order to redistribute back home (MagCloud doesn't ship there).