Novo is a modified GoPro Hero3 that accepts C-Mount lenses, won't be available for sale

Having a hard time coming to grips with the GoPro Hero3's permanently affixed wide-angle lens? Perhaps an interchangeable optic is within your field of view. The Novo Digital Camera, designed and painstakingly assembled by View Factor, is a Hero3 with a new custom housing, offering compatibility with C-Mount lenses while providing additional functionality, such as exposure control, digital zoom and customizable buttons. Unfortunately, due to the complex assembly, Novo won't be available for sale. Instead, Radiant Images in Los Angeles will offer the rig as a rental kit, including a variety of lenses and accessories. Pricing and availability has yet to be announced, though we should have a better idea of when you can (temporarily) scoop one of these up "in the next couple weeks." For now, the mass-market Hero3 will have to do.