Butterflies usually need an appreciative audience – they are often drawn towards social activities, the performing arts and the media. They sometimes also make good Trainers and Advisors/Consultants.

Butterflies are very good at instigating ideas. Very friendly, chatty creatures, they like to mix. Because they need regular contact, characters of this type tend to involve others in their proposed activities and plans. Gregarious and socially adept, Butterflies don’t like to antagonise other creatures. They appreciate conducive environments – and do not like hostile situations. Butterflies want to please others – they like to say ‘yes’ whenever they can, but do need to be careful and not create pressure for themselves as a result.

If Butterflies can learn to be more objective, it can help them to be more effective. However, they do need help in controlling their resources and prioritising their activities; these characters may get carried away and over-estimate what can be achieved in the available time and with the resources to hand. In other words, Butterflies need to temper their optimism with commercial reality.

Butterflies can find it hard to take tough action against under-performers. They tend to make decisions based more on their feelings about a situation, rather than on the facts. Characters with this profile need to be careful they do not over-socialise – they can sometimes be a little too idealistic.

Butterflies have a strong caring instinct, they are warm-hearted and able to capture the spirit of other’s thoughts and feelings. (They tend to be quite intuitive and receptive.) This means they need to take care not to fall for a hard luck story, and to make sure they do not focus on the negatives of a situation, or brood over things. A Butterfly can experience see-sawing as far as their emotions are concerned. These characters usually look after the interests of others and are quite faithful to any cause that wins their heart. Obstacles can seem to be daunting to Butterflies. As mentioned above, they are often generous with their time and other resources. They can be charitable to an inordinate degree.

Hallmark 1

Right People fit with the organisation's core values.

Right People think, believe and act in similar ways to your key people. They reinforce (rather than dilute) the culture you are trying to cultivate.

Hallmark 2

Right People recognise they have responsibilities, not just a job.

Right People instinctively take ownership of problems and fulfill their commitments.

Hallmark 3

Right People are passionate about their work.

Right People can work for hours on end, on activities that other people might consider uninteresting or boring.