Mazda has developed an app for submitting any party photo you choose, and best one each day gets a prize. Easy to get involved and spread the word to all the other ‘party people’ you know.

I guess we get all tied up with brand engagement sometimes. But does this activity really promote our brand values? Then it just gets too hard for people to come up with a video to outline your 3 core values and second tier of 5 other brand wanks for the 20-28 age group in exactly 28 seconds. So nobody gets involved.