Category Archive for: ‘Web and Social Media’

Are you using social media platforms as part of your marketing strategy? Or have you fallen into the fad of using different social media without a clear strategy? Facebook or a website are not the substitute of the phone directory, they are tools to generate […]

Are you using social media to enhance your marketing strategy? Or have you fallen into the trap of setting up your business on a social networking site and rarely using it as a platform? Your Facebook page or website isn’t the equivalent of a phone […]

When was the last time you reviewed the company’s marketing and advertising materials? You should update your materials on a scheduled basis so they don’t present an obsolete or confusing representation of your business.

Web designers’ & web masters’ have to decide what font to use on a website. Big decision? Actually, it is. Search engine optimization dictates that the words, in the least, won’t be hidden in images; however, most of use have realized that the selection of […]

Don’t let internal weaknesses show on your website. Have you ever been to a website that screams any of these: Disorganized! Small! Incapable! Your website doesn’t have to scream these things, even if it is the truth. Your company might be small, but your website […]

The Florida SBDC at the University of South Florida is a member of the Florida SBDC Network, a statewide partnership program nationally accredited by the Association of America’s SBDCs and funded in part by the U.S. Small Business Administration, Defense Logistics Agency, State of Florida, and other private and public partners, with the University of West Florida serving as the network's lead host institution. Florida SBDC services are extended to the public on a nondiscriminatory basis. Language assistance services are available for limited English proficient individuals.