Drew Green, ceo and founder of SHOP.CA, announced today that Mr. Don Tapscott has accepted the position as Chairman of the Advisory Board. Mr. Tapscott, an author, speaker and advisor on media, technology and innovation, counsels business and government leaders around the world. He has been named one of the world’s most influential management thinkers.

“I can’t think of a better person to have at our table to ensure we create a transformative experience. Don brings an incredible wealth of knowledge, experience and vision to SHOP.CA, and is an asset to the momentous shift in the Canadian e-commerce landscape we’re undertaking,” says Green. “We are honoured to have Don involved. This is only the second time he has ever advised and invested in a consumer internet company, despite his breadth of global and local business involvement.”

Mr. Tapscott is an internationally sought after writer, consultant and speaker on business, strategy and organizational transformation. He is also an Adjunct Professor of Management at the Rotman School of Management, University of Toronto.

“The Canadian online shopping experience is often a bad one,” says Mr. Tapscott. “Canadian consumers deserve better. They deserve a fun and rewarding online buying experience developed by Canadians, for Canadians, and they’re about to get it with SHOP.CA. Drew and our team are creating an online buying experience that embraces the needs of the Canadian consumer.”

Mr. Tapscott has given more than 400 keynote speeches and presentations over the past five years. His client roster includes top executives at many of the world’s largest corporations and government leaders from many countries. The Washington Technology Report called him “one of the most influential media authorities since Marshall McLuhan.”

Thinkers50 has named Mr. Tapscott one of the 50 most influential management thinkers alive today. He is the author of fourteen widely read books about information technology in business and society and is a frequent contributor to the Huffington Post, Wall Street Journal, New York Times, Forbes, Business 2.0, Financial Times, USA Today and Business Week. CNN, NBC, CBS, NPR, Fox News and the BBC are among his broadcast credits.

Mr. Tapscott holds a B.Sc. in Psychology and Statistics, an M.Ed. specializing in Research Methodology and three Honourary Doctor of Laws degrees awarded from the University of Alberta, Trent University and McMaster University.