Last month this poor puppy wandered into our warehouse at 360 Auto Display USA and was clearly a malnourished and beat up Hurricane Harvey refugee. He certainly landed on all four paws as a 360 team member immediately decided to save this sweet sick boy and take him into their family.

After many expensive vet visits, sweet Landry Puppy is now happy and healthy and loves being 360’s new Top Dog! He is growing up to know all about Automobile Display Ramps, and says that LED Signage is his most favorite.

He is around 3 months old and is going to be a VERY big boy, with traces of Great Dane, American Staffordshire Terrier, Husky, and Rhodesian Ridgeback in his DNA. All we need to know is that he is 100% GOOD BOY!

It has been a humbling experience to witness the aftereffects of Hurricane Harvey in our hometown of Houston. We are so grateful and fortunate that our own Houston-based employees are safe and have been able to volunteer these past few weeks to help their neighbors.

As employees, we weren’t able to reach the office and warehouse by car during the week after the storm, so we were encouraged to spend our time volunteering to help neighbors and shelters under duress. What a touching and uplifting experience this became! Former strangers came together to help neighbors and became friends under these unfortunate circumstances.

We have a lot of work to do to get our city back to top form and it will take a long time. At 360 Auto Display USA, we are in this rebuild project for the long haul and will continue to contribute our time and sweat to making Houston STRONG again!

This BMW is the main focal point at Tampa Mitsubishi now that we’ve installed this impressive 360-degree rotating car display on their lot! Tampa Mitsubishi is completely family run – so you know when you go in to look at that shiny new car you’ll be treated like family with the most stellar customer service.

Tampa Mitsubishi keep over 200 preowned luxury vehicles in stock. They offer guaranteed credit approval as well as the most aggressive new & used pricing in Tampa!

So when you see that gorgeous model you’ve been coveting spinning gloriously in front of the lot, be sure to stop in for the best deal in town.

Car sales in 2017 may be on an uptick thus far in many US markets, but that doesn’t mean that many auto dealers aren’t still struggling to attract a consistent stream of leads. For some dealers, their customer generation problem comes from a lack of unique, new, impactful car dealership advertising ideas.

It takes stellar advertisements and marketing – not just on traditional auto dealer advertising mediums like radio and TV – to establish the kind of brand identity and authority that will cut through all the other noise consumers are over-exposed to when shopping for a car.

If your current dealership advertising strategies aren’t making the cut, have no fear! We have a robust list of ideas to get any dealer or car salesman back on the road to successful car sales.

Rotating, Raised, Spinning Vehicle Display on Lot

Catch the eye of everyone who drives by – it’s so easy, it’s an obvious success! This display raises the vehicle model of your choice high into the air and spins it to attract attention of anyone who sees it. You can also add an LED display to really ramp up the eye-catching display.

Giant Inflatable Rooftop Balloons

These are a classic favorite of dealerships to inform car consumers of their location and/or current vehicle sales. From a custom hot air balloon shape to the customer favorite Giant Gorilla balloon, these guys can’t be ignored.

Wacky Waving Inflatable Tube Dudes

Another car dealer classic, these friendly, excited Wind Dancers have become exceedingly popular in the last year. No wonder – they wave, they dance, they make people smile and attract attention to the storefront or car lot they’re dancing on. Plus – they are surprisingly affordable!

This discussion has to start with a conversation about marketing in general. In general when we talk about “Combination Marketing”, we are recognizing that successful retailers will be knowledgeable about several advertising and marketing approaches and most will use a “Combination” of the several approaches to leverage their budget and reach their target audience.

One of the areas commonly missed which provides one of the most “Direct Communication” to a retailers specific target audience is “Visible On Site Marketing” (VOSM). Not only is VOSM one of the best marketing strategies to directly reach the intended consumer audience, it is one of the least expensive strategies to deploy.

As marketers, we are all trained or expected to think in terms of ROI (Return on Investment) and as seasoned marketers, we also know this can be somewhat elusive.

Some of the more recent on-line marketing strategies tie “eventual sales” back to specific key words and web strategies and with these approaches calculating ROI using our cost basis has become much more attainable. That said, we have a host of other advertising mediums where the measurements are more challenging to pin down. Some of these traditional mediums include radio, TV, newspaper ads, magazine and billboards. In many cases these comparisons come in the form of CPM (cost per thousand) comparisons.These of course are impression costs but the calculation does provide some general methodology of comparison.

Even using these impression numbers divided into the campaign costs to get cost per thousand can be dissected further but comparing CPM’s is a commonly acceptable practice for evaluating alternatives and allocating budgets.

So back to the question? Where does “Visible On Site Marketing” (VOSM) – Fit into “Combination Marketing”? Let’s start with the definition of VOSM, which involves recognizing that one of the most important determinants s of success of a retail business is LOCATION.

A VOSM program can include a variety of professionally installed visible marketing products including custom designed banners, custom designed window graphics, giant inflatable balloons, custom flags, pennants, tents, wind dancers, searchlights, sign walkers and a host of other products and ideas. This can all be handled by professional installers in the categories of on-site marketers, inflatable advertisers, custom inflatables, giant balloons and rentals. Look for a national supplier with multiple capabilities that can design a monthly, quarterly or annual plan for you. A high quality VOSM company will offer program design ideas, run interference on city and landlord discussions and make sure the product is put up on time, consistently across multiple locations and comes down all at the same time.

One of the most important decision surrounding locations is the demographics that also includes the drive by and walk by traffic. This IS the retailer’s most DIRECT reach for their targeted audience. There is a place for radio. There is place for newspaper. There is a place for TV. BUT, nothing gets more direct than targeting and reaching your retail locations as when your target audience passes by your front door.

VOSM leverages this fact and does so at a fraction of the cost vs any other medium including direct mail. Take a look at the accompanying chart. Successful retailers who know this continue to outpace their counterparts in same day sales and year over year growth. They do this two ways. First of all they recognize and leverage their most convenient and direct target consumers right passing right in front of their store by using AND they recognize that retail marketing is NOT one and done.

In other words, when your sale is over, you are already planning on your next sale. Consumers are driven by sales, promotions and holidays and are looking for reasons to SPEND. Sales Tax relief day … found a reason to buy. Back to school … oh found a reason to shop. Oh Black Friday … must be time to spend. Every major holiday … definitely have the time available and reason to shop.

So the moral of the story, if you want to increase your sales and attract and provide an experience for your customers. Get VOSM into your combination marketing, contact an On Site Visible Marketing firm to coordinate the entire effort for you AND last but not least. DO IT OFTEN!!!!!!

At 360 Auto Display, we want everyone to know how seriously we take safety. Our Towers are professionally engineered, designed, and manufactured – including Professional Engineered drawings stamped to provide the highest level of quality and safety possible.

Congratulations to Douglass Nissan of Waco on their gorgeous new 360 Auto Spinner! This gorgeous Nissan truck looks shiny and majestic atop the revolving platform high in the sky in Waco. The auto spinner sits in just one parking space and plugs into a regular electrical outlet.

Call 888-360-3477 today to get pricing for your very own dealership advertising vehicle spinner!

Visual marketing is one of the most effective advertising efforts a business can use to attract attention and therefore increase sales. Including as many of the following four aspects will promise a high ROI on your visual marketing efforts!

Motion – Movement is proven to immediately attract the eye. Implementing movement in your advertising works wonders for potential customers who are driving or walking by your storefront. Great examples of successful motion-based marketing tools are Advertising Flags, Wind Dancers (inflatable waving-arm men), and Pennants.

Light– Fireworks! Spotlights! Christmas lights! There is little more that excites people like bright lights. Harness this excitement in your advertising with searchlight spotlights and LED signs.

Color – Multiple scientific studies have proven that certain colors, specifically red, yellow, and orange, are the first colors that the eye is attracted to in the visual hierarchy. Use this info to consider the design of your logo and advertising collateral items.

Size – Big is BOLD! Take control of the majority share of what is in your potential customers’ line of sight with impressively sized advertising tools. Bigger is better in advertising!

Guess what affordable advertising tool covers ALL FOUR of these important aspects? 360 rotating elevated vehicle displays! Give us a call today at 888-360-3477 to get special pricing or with any questions.

Businesses of all stripes have tried the inflatable gorilla, Uncle Sam spinning a sign and whatever you call that tall, wavy windsock.

Sure, they might catch the eye of a passer-by.

But so can the actual product you’re selling — especially if it’s a spinning vehicle lifted 10 feet in the air.

That’s the idea behind what 360 Auto Display provides to dealerships: a structure that elevates and rotates vehicles on the lot to draw customers in.

Auto Remarketing recently caught with up with 360 Auto Display owners Dan Matheus and Chris Purtee to explain the allure of a rotating vehicle.

The Houston-based outfit is working with dealers of kinds, they say, from luxury franchised stores to buy-here, pay-here shops, from California to North Carolina.

And in customer feedback, dealerships have told the company, “Motion creates emotion,” Purtee said in the phone interview.

“You go down dealership row where it’s dealership after dealership after dealership, that whole front line just looks the same to motorists,” Purtee said. “You’ve heard the term ‘interruption’ used in advertising, and that’s what this does. It’s an interrupter. It gets them to look and gets them into the lot.”

What they often hear, particularly from used-car dealerships, is that the rotating display, by prominently showcasing the vehicle, can help move cars that have been sitting on the lot for a while, Purtee said.

And it may not even be to showcase one particular unit that needs moving; the dealership could use the display simply to showcase a certain model on which they’re running a rebate special, for instance.

Dealers can also put stickers or customizable banners on the display unit for advertising purposes.

The point is to get the shopper on the lot.

Logistics behind set-up

Matheus said 360 Auto will come in to do the initial set-up for the rotating display and balance it. The company will also train the dealership’s porters or crew members on how to switch out the vehicle when necessary — say, for instance, a customer wants to buy the car on display.

In terms of roadside visualization, the vehicle is elevated 10 feet, Matheus said, then you tack on the actual height of the vehicle. In going through research, the company found that in terms of a rotating vehicle, the minimum height to avoid safety mishaps — i.e., someone bumping their head on the vehicle — is around 8 feet.

“At 10 feet high, there’s no chance that someone’s going to be able to walk into the parking lot looking at a car and get bumped in the head,” Matheus said.

Additionally, that’s about the maximum height when transporting the vehicle display to avoid trouble with transportation regulators.

Ten feet is also an ideal height, Matheus said, in terms of catching a driver’s peripheral vision.

“If it’s up higher than that,” he said, “you kind of lose it. Also, it’s below the parking lot lights, so the parking lot lights shine down on it. And we have lights, spinning around with the car that are shining up on the car, too.”

Additional measures on safety

The first question that 360 Auto will typically get from a dealer is, what about the wind?

The company’s answer to that?

“We’ve got an engineering stamp for 92 mph winds,” Matheus said.

Unless wind speeds are above 92 mph, the dealership does not need to take the structure down.

The structure was built so that in high wind speeds, “the unit will nose into the wind,” much like an anchored sailboat that “floats around and points into the wind,” Matheus said.

“And then once the wind lets up, where it’s safe, it’ll get going,” he said.

In other words, with high-speed winds, it is built to stop spinning. Then once it’s safe, it will begin again.

Of course, in the case of something like a hurricane or tornado, it might not be a bad idea to take the structure down, although the dealership may have more pressing concerns at that point, they said.

In terms of additional safety measures, the company has a safety video on its website and it trains dealership personnel on site on switching it out when they set the unit up. The process is relatively simple and takes 10 minutes to 15 minutes.