Archive for the ‘branding’ category

The brand uses color and typographic subtraction to convey elegance and classic timelessness. Black and gold create the ideal ambiance to bring out the glitz in the brand’s jewelry. The logo, with its sublime refinement and simplicity, is reminiscent of those found in high-end fashion brands.

The primary identity and signage is reminiscent of signs and ephemera from vintage American dining establishments, from hot dog stands to burger joints. These elements work together to create an experience that is sleek and approachable.

The interior design is an extension of The Juice Truck brand – brightly coloured walls, fruit-inspired art and wallpaper and clean / modern furniture and lighting create a fun and inviting space for the community and customers. A juice bar and community space comprise the front space, with a full commissary and production space in the back.

Constructive details like the bars and folding tables are created as an adaptation to the necessities of the space according to the hour of minor or major traffic, being the space able to operate only as a take a way service at noon or as a small snack bar by night.

Meliartos is an Athenian bakery that pays homage to the unique style of old Athens. Byzantine bread stamps and the bakery’s name components (meli means honey and artos means bread) inspired the logo. The decorative tile patterns were influenced by the ones found in neoclassical homes.

A modern mexican saloon. Without mexican hats, moustaches or mariachis. The most important thing here is alcohol made in Mexico: tequila, mezcal, raicilla, sotol, charanda and the pulque that never fails.

For the interior design we created a space that is a mix between a bar and an apothecary shop. The lighting, mostly natural light from the sun, together with the lush vegetation, the lab equipment and flasks, and the diverse books, creates a natural, warm, and inclusive space.

The concept used for Remicone’s brand identity is a laboratory in a truck that makes soft ice-creams. The take-out ice-cream cups that resemble beakers, the droppers used to put syrup into the ice-cream, and laboratory-inspired containers used to store the toppings for the ice-cream are all brand elements that are designed to provide a unique, fun experience to the café’s customers.

The chocolates are made in small batches using traditional, artisan techniques from natural ingredients, including locally grown herbs, nuts, fruits & spices. The bonbon boxes are decorated with chocolate custom made seals.

YNL design designed the brand identity of People Eleven that specializes in Philadelphia cheese steaks. The overall concept used for the design was ‘American Vintage’. This concept was applied to not just the graphic designs, but also to the restaurant’s exterior signage and interior elements such as the fence.

The final result was a melange of Asian street market imagery, a bright, bold color palette, big typography and collage techniques, combined with a high-end atmosphere that fits right into the heart of Tel Aviv.

This project was a classic multidisciplinary branding and design project. It started with the re-branding of Maple & WEB3’s visual identities – new logos, new merchandise, new websites – and resulted in the planning and interior design of the companies’ shared headquarters in Tel Aviv.

Our proposal aims to be iconic, with a sophisticated vibe that should be new but not too unfamiliar to the local market. We decided to stay away from the bright, stereotypical color palette commonly associated with Sub-Saharan Africa and instead went with eternally chic black and white.