CNR 2014: Exhibition: Andras Nagy (HUN): Golem Project

Andras Nagy is a Hungarian Graphic Designer
with 20+ years experiences, mainly working in the field of applied
(especially advertising) graphics designing corporate/brand ID,
logo, brochure, .etc. He is practicing concept art, freehand
graphic, photography, and other visual fields which characterize
his arts. His motto is the famous quote of Leonardo da Vinci:
"Simplicity is the ultimate sophistication" Following in his
father's footsteps in architectural design, together with his
artistic talented hand and his unique drawing skill, he made his
spectacular blueprints with special attention and dedication to
graphic art. He also studied computer graphics and since then he is
following every day its' inexhaustible innovations, he frequently
applies them in his art work. He continuously and tirelessly
improves his freehand-draw technic and knowledge. Besides of
following those new trends in applied graphics he always considers
the traditional technics and approaches in his work.

Golem Project: The Golem project resulted a prize winning
product, made for a contest of an IT company. The original idea
defined a simply, and easily recognizable logo, which was to be
shown both in online and offline media, should appear in small and
big size and in several different forms as well. The concept was to
use the clay as material and color for the Golem. It had to reflect
the IT as technical field in it, so the design used clean lines and
surfaces. The letter 'G' of the word 'Golem' was made at first,
showing a simple and easily identifiable shape. As this was just
not enough unique, authentic and artistic, the pieces of the letter
was rearranged forming a robot-look-like Golem mascot. And finally
now it is capable to show and express several emotions and
movements as well!