I wish this was available on the web - you'd have to read the magazine...

It's ostensibly about the Dust-to-Digital guys, a label to which I've become addicted, but it's a quintessential New Yorker piece, perfectly written, going seamlessly from the stunningly particular to the absolutely lodestone general and back to the perfectly observed particular.

This is an interview with examples with the author Burkhard Bilger, who if I wasn't already a designer, and wanted to write instead, I would sit at the footstool of. perfect stuff - I wish you could read the whole thing - watch out for the entire piece if it ever comes online..

The New Yorker is nearly always worth splashing out on, it's one of the US's best kept secrets - and the annual subscription at about $47 a year works out to about $1 an issue, is also one of the best deals in the States - and if that's not viral marketing I don't know what is!