Public Relations

Startups frequently ask us, "Should I offer so-and-so an exclusive?" While there's no right answer to this question, there are many things for you to consider when making your decision. Pros Exclusives save...

A year ago (when PressFriendly was still in beta), the tech PR landscape was pretty much the same as it had been for a few years. You had your tech blogs, gadget sites, and startup lists. If you were launching...

Your first thought when you wake up is about your company. Your last thought before you fall asleep is about your company. This is what you eat, sleep and breathe. Conveying that passion to reporters is an...