Topics Covered

Simple management of a growing product base

In the early days, we only had 30-40 SKUs and our business was operating on a small scale. Over the course of the past few years, however, we’ve grown pretty quickly.

We now have more than 300 SKUs –– so there’s greater complexity.

The good thing is that we use a tool called Skubana in our BigCommerce store that makes order management and fulfillment across multiple channels (including eBay and Amazon) extremely simple.

This tool allows us to manage orders with various dropshippers, warehouses, and fulfillment centers all from a central dashboard and via an automated process. No manual entry required. It’s a life-saver.

Increasing conversions with built-in discounts and promotions engine

I used to be very anti-discount, but I changed my mind after we implemented some of the discounting tools in BigCommerce has built in.

Thanks to tools like cart abandonment emails and discounts, we’ve seen a big increase in conversions.

Even something as small as a 5-10% off discount has helped us boost overall sales.

I used to be very anti-discount, but I changed my mind after we implemented some of the discounting tools in BigCommerce has built in. Thanks to tools like cart abandonment emails and discounts, we’ve seen a big increase in conversions.
Grant Yuan, President, CuttingBoard.com

We use a tool called Skubana in our BigCommerce store that makes order management and fulfillment across multiple channels (including eBay and Amazon) extremely simple.
Grant Yuan, President, CuttingBoard.com

We offer our customers a lot of different customizations on our products, so another feature of BigCommerce we’ve enjoyed is the ability to add these tailor-made personalizations within the product selection process. Grant Yuan, President, CuttingBoard.com

CuttingBoard automates personalization, saves time to grow 220% with BigCommerce

How a culinary product company has quickly grown sales and product base with a flexible ecommerce platform

48%

220%

13%

YoY revenue growth

revenue growth since launch

YoY increase in AOV

Ability to offer custom orders

As told to BigCommerce by Grant Yuan, President, CuttingBoard.com

We offer our customers a lot of different customizations on our products, so another feature of BigCommerce we’ve enjoyed is the ability to add these tailor-made personalizations within the product selection process.

This helps us offer a more unique product and improves the overall UX of our website.

Now, customers can come in and build unique gifts and custom-made items with just a few clicks.

Save time with smart tools

As told to BigCommerce by Grant Yuan, President, CuttingBoard.com

My advice for other business owners is this: it’s important to save time and work on the things that matter.

Rather than tying up time with manual data entry and packaging, focus on things that help your business grow –– like marketing, business development, etc.

Let tools and integrations take care of the other elements of the business, and outsource work when you need it.

Don’t be afraid to invest in resources that help you grow faster and with less stress.

Rather than tying up time with manual data entry and packaging, focus on things that help your business grow –– like marketing, business development, etc.
Grant Yuan, President, CuttingBoard.com