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Who We Are

LiveRail, a Facebook company, is a leading monetization platform for publishers, broadcasters, and mobile app developers, providing them with technology to sell their inventory smarter and safer across devices.

Founded in 2007, LiveRail Inc. is headquartered in Menlo Park, Calif., with offices worldwide.

What We Do

LiveRail makes it easier for publishers, broadcasters, and mobile app developers to monetize their digital content across devices. We support high value video and in-app mobile display formats, including native ad units that fit the look and feel of a specific app.

By enabling simple management of all demand sources in one platform, including direct advertiser relationships and third-party real-time (RTB) buyers, publishers can understand the trade-off of filling an impression with one source versus another so ad revenue can be maximized.

Using Facebook’s anonymized people-based demographic information, such as age and gender, we help publishers more accurately target their impressions, serve more relevant ads, and reduce the waste created by inaccurate delivery. This means publishers can deliver better ROI for their advertisers while improving the user experience at the same time.

Our sophisticated controls mean publishers can control how they sell, to whom, and at what price. LiveRail’s advanced, real-time analytics allow our partners to get actionable insights into buyer behavior so they can track and pivot against every possible revenue and performance metric.

Company News

We’re excited to share that we’ll be extending our digital video ad monetization platform to include mobile display and Facebook’s anonymized people-based marketing capabilities. See what this news means for digital publishers’ cross-screen monetization efforts, including how they’ll be able to drive better results for advertisers and improve the relevancy of ads for people. [more…]

LiveRail announces they have agreed to be acquired by Facebook. The companies are looking forward to working together on creating the advertising platform of the future. Read the official announcement from Facebook’s Newsroom here. [more…]

Christoph Benning joins the LiveRail team as the new Managing Director for DACH (Germany, Austria, Switzerland). Christoph will lead LiveRail’s new office in Hamburg, Germany and will look to grow LiveRail’s DACH client list which already includes Clipkit, Stailamedia, and Four Media Network GMBH. [more…]

We’re excited to share that we have been recognized as Best Advertising Technology by the San Francisco Business Times. The annual awards aim to recognize the Bay Area’s most innovative and enterprising technology companies. [more…]

LiveRail wins 2014 Digiday Publishing Award for Best Monetization Technology for the second consecutive year. LiveRail wins 2014 Digiday Publishing Award for Best Monetization Technology for the second consecutive year. While we’re thankful to receive recognition for technology, we know much of our success is owed to our publishers and demand partners. Without their continuous support and trust, we would not be where we are today and for that, we want to extend our gratitude and appreciation. [more…]