Posts From Tania Longmire

Fortune favours the brave in business and it’s certainly true for Woolton Golf Club in Liverpool. In 2009 the club introduced a strategy centred on making the most of the significant assets of the 110-year-old club and added vital new

Focus, strategy and willing are often the keys to putting ideas into action. For Lees Hall Golf Club in Norton, south Sheffield, it is exactly this drive that has led to a programme of development and change that has helped

It’s fair to say that Staddon Heights Golf Club manager Tim Aggett has some strong views on golf – his heartfelt article on the risks that overcomplicating the handicapping system that appeared in Golf Club Management bears witness to this.

How does it feel to be the captain of the Professional Golfers’ Association (PGA)? Eddie Bullock: Very privileged! I feel very flattered to be the captain of the PGA and to be a part of the PGA history over the

The marketing information that a visitor to Liphook Golf Club in Hampshire’s website will see above anything else is a quote from the magazine Golf Monthly, which states: ‘No matter what time you choose to play Liphook, you can rely

Knowing your best assets can be crucial in spreading a club’s appeal as widely as possible to source new members. The course is the glittering prize for many, yet as the club demographic evolves, the need to be able to

Most golf club managers could be forgiven if they feel they have been subjected to an environmental friendly overload in the last few years. Firstly, they are the people ultimately responsible for the golf course, which is often unfairly used

Several clubs have updated their rule book in recent years, relaxing dress codes, increasing junior activities and adding more social events to the calendar, all in an attempt to keep current members engaged while attracting new ones. Recent figures from

Last year, the English Golf Union (EGU) published the results of the biennial questionnaire that analysed the state of the English golf club industry. While some of the headline results were revealed: more golf clubs are employing managers or secretaries,

What is a brand? It combines many aspects of what and how we, as consumers, react to certain services and products. Brands are significantly driven by fashion and more so by the audiences that make the choices to be associated

Mount Pleasant Golf Club is an 18-tee, nine-hole course set in 70 acres of lush meadow and parkland in the village of Lower Stondon in Bedfordshire. The family-run club, which was constructed out of farmland in 1992 had undergone few

As the age of austerity looms large, flexibility is fast becoming a key word in business. The old Henry Ford adage of having any colour as long as it’s black no longer holds water in a business environment that has

Golf courses designed and built over 100 years ago were expected to support very few rounds of golf per year, with the majority of play taking place during the more favourable summer months. There were no trolleys, buggies or carts

In March 2010, Sand Martins Golf Club (SMGC) in Berkshire launched its most comprehensive membership customer satisfaction survey to date. Previous questionnaires had been used to focus on particular areas of the club, however this one covered a whole range

This article, written by Ian Baker, general manager of Bramshaw Golf Club in Hampshire, was written in late 2010. To see how the club replicated the free coaching scheme in 2011, and what the results of that were, click here

As terrorism and war continues to dominate our global news schedule, it seems unlikely that golf clubs could help save the planet. Yet it might just be possible, for the global population of bees is currently in dramatic freefall, with,

Perched high up overlooking the North Sea is a golf club fast gaining a reputation as one of the most picturesque on England’s eastern seaboard. Founded in 1894, Saltburn-by-the-Sea Golf Club is in a geographical position that is the envy

A new biomechanics system developed by an Olympic athlete which monitors the movement of a golfer’s body as he swings a golf club has been introduced at St Andrews Links Golf Academy. The electromagnetic system uses small sensors to detect

Because of the exceptionally dry weather in the first half of 2011 for much of the UK, the the Land Drainage Contractors’ Association (LDCA) is warning that settlement of drainage trench lines on sports’ and amenity turf is likely to

Prince’s Golf Club has come a long way since it was used as a military station for a detachment of the Argyll and Sutherland Highlanders during the First World War. Barbed wire was erected along the foreshore and anti-aircraft guns

Golf Club Gerre Losone is set in the scenic surroundings of southern Switzerland, close to Lake Maggiore and the Italian border, and its charms have tempted manager Davide Lantos to move from his native Milan. Davide has spent 20 years

Following the initial flurry of contacts, things seemed to go a bit quiet for three weeks. I had already decided to wait patiently rather than prompt a response and I then found that the email from the consultant had ended

Leading experts in the field of golf and snooker coaching are to join forces to share knowledge that could prove beneficial to both sports. The Professional Golfers’ Association (PGA), which represents more than 7,000 professionals and is recognised as the

It would be fair to say that Brookmans Park Golf Club, set in the leafy suburbs of Hertford, carries with it an unassuming, yet strong and quietly confident, aura. Easy to see why when you realise the quite refined history

Nearly all businesses have the need to borrow funds from time to time. In the case of golf clubs, the amount of finance required can be very significant (particularly if the club is considering a capital project such as redeveloping

Sited in the serene mature parkland of the Pollok Country Park Estate, Lanarkshire, Haggs Castle Golf Club is a far cry from Glasgow’s bustling metropolis that lies only three miles away, where redevelopment and expansion are commonplace for the UK’s