How to Calculate Mobile ROI for Your App

How much should you invest in your mobile marketing strategy?

Industry benchmarks do not give you an accurate view of how much you should be spending to acquire new customers. The efficiency of your marketing spend can only be determined by one thing: the lifetime value generated by your customers.

In this guide, “How to Calculate Mobile ROI for Your App”, we’ll show you how to calculate the lifetime value of your customers, and what that means for your business’ bottom line.

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About Apptimize

Apptimize empowers product teams to efficiently run A/B tests, rollout and manage new features, and deliver personalized user experiences. Based in San Francisco, Apptimize is backed by US Venture Partners, Google Ventures, Y Combinator, and others.