Social media have quickly become a dominant form of digital communication, leaving many businesses struggling to figure out how to maximize their value. Don't head into 2013 without knowing how your company can get the biggest benefits from social media data and analysis across its operations, from finance to sales and beyond.

Join us for "2013 Social Media Analytics Best-Practices" to gain a global practitioner's perspective on how to optimize use of social media data and analysis. You'll get tips on:

Deciphering social media jargon

Developing social media analytics forbrand vs. direct response

Putting various social media techniques to work

Influencing customer relationships with social data

Start generating business value from social media data. Register for Social Media Analytics Best-Practices today.

Judah Phillips, Digital Insights & Research Executive
Judah Phillips, a digital insights and research executive, creates economic value by helping businesses increase profitable revenue or reduce cost using data, analytics, and research. Since the 1990s, he has done work globally in managing business and digital analytics teams in the Internet and software industries, including at Sun Microsystems (now Oracle), Reed Elsevier, Monster Worldwide, several startups, and others. Phillips created and launched Analytics Research Organization (ARO, pronounced "Arrow") and founded and globalized Digital Analytics Thursdays (DAT). He has lectured at graduate business schools, including Stern School of Business at NYU, Olin School of Business at Babson College, Baruch College, and Boston College. He also advises early-stage and startup companies through SMARTCURRENT, his advisory and management company, and has advised or is currently on the board of advisors to several Internet and technology companies, including YieldBot, Localytics, Webtrends, Observepoint, and Rubinson Partners. He contributed to the book Win With Advanced Business Analytics: Creating Business Value From Your Data and is currently authoring Digital Analytics and Intelligence: Generating Value in the Analytical Economy. He holds an MBA and an MS.

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