First to sell new cars online

Santander came up with an idea for a solution that would allow car dealers to sell cars with financing online. They did not know what the solution would look like or how it would work, but they were certain that they wanted to be the first to market with this concept.

Challenge

Santander came up with an idea for a solution that would allow car dealers to sell cars with financing online. They did not know what the solution would look like or how it would work, but they were certain that they wanted to be the first to market with this concept. Santander understood that the solution would not be 100% complete when first launched, and that it would therefore be a "to be continued" solution. The most important requirement on this project was for Santander to be the first!

Solution

Itera's team developed the solution using the Lean Startup methodology. This meant short sprints and user testing every week. The sprints were each based on one set of hypotheses which were defined at the very start of the project and on feedback received from the test crew. User testing was supplemented with technical testing which was carried out by Itera's nearshore staff in Ukraine.

The solution is now implemented at http://www.rsabil.no and allows customers to select the car and additional equipment they wish to purchase and choose whether to pick up the car or have it delivered. The site also offers car financing from Santander and helps customers to calculate the loan required and how much initial deposit they need, and to create a repayment plan.

Result

After eight weeks Itera delivered a solution that was operational. Santander's wish to offer new cars and car financing online was met. User documentation and technical documentation was also included in the delivery. The solution is now available on www.rsabil.no, and anyone can use the site which is the first to give people the option of buying a new car online. The team is now working on further developing the solution on the basis of the feedback it has received and is continually seeking to optimize it for extended use.

"We have run and are currently running a number of projects at Santander, but I think many people from Santander would agree that this has been one of the most efficient and successful projects we have carried out."Camilla Jørgensen, Region Director East, Santander Consumer Bank