This just in from across town at Portland advertising agency Wieden+Kennedy:

First, he was on a horse, then he baked a cake in a kitchen he built with his own hands – and now he's back!

Wieden+Kennedy Portland and Old Spice are excited to share that beginning in February, the Old Spice Guy as played by Isaiah Mustafa, will return to social media outlets and televisions.

Highlighting the Old Spice Fresh Collection, a line of deodorant, body spray and body wash, the new series of ads will include one 30-second and two 15-second commercials as well as print and digital executions all inspired by scents from some of the freshest places on earth like Cypress, Denali, Fiji, Matterhorn and Komodo.

In true Old Spice fashion, we will reward our fans with the campaign first. This time around, we're actually handing the new commercial to one Super Fan several days before it premieres on national TV on February 7, letting them decide how and when the public will see the new campaign.

We'll follow up with more details as the campaign continues.

So, just like last year it appears Old Spice will benefit from the Super Bowl, which airs Sunday, Feb. 6, without actually being in the Super Bowl commercial lineup.

Last year, the first Old Spice commercial with actor Isaiah Mustafa aired the day after the Super Bowl. But the close proximity to the big game, combined with the blase response to actual Super Bowl ads, contributed to the perception later in the year that the commercial actually was aired during the Super Bowl.

"People confuse it all the time," Wieden + Kennedy spokeswoman Joani Wardwell said last week.

For this year's game between the Pittsburgh Steelers and Green Bay Packers, Wieden+Kennedy is expected to have commercials for two clients – Chrysler and Coca-Cola.