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Cool cats get free Jaguars

Beautiful people push new car

THEY dine at the finest restaurants and schmooze at the most fashionable parties. Now Jaguar, the luxury car maker, has discreetly loaned 10 of its new XK models to Britain’s “beautiful people” in an attempt to promote the vehicle to the wealthy.

Unlike the usual sponsorship deals with celebrities, such as Jaguar’s with Michael Owen, the England footballer, none of the drivers is being paid.

Instead, the car maker hopes that its elite team of “brand ambassadors” will stimulate demand by being seen in the right place at the right time on their new wheels. The idea is that friends and colleagues will rush off to the nearest Jaguar showroom.

Each of the drivers, chosen for their trendsetting allure, has been given the run of a free car for up to six months.

Carlo Brandelli, 37, an award-winning fashion designer, was named last year as Britain’s most stylish man by