Adobe InDesign & Photoshop - the AEC Centric Workshop

Are you tired of relying on others to make images or graphics “pop”? Are you tired of doing the same old roundabout way of putting together a proposal? Are you tired of attending similar workshops and saying to yourself “but how does this help me in the AEC industry”?

If you answered yes to any of these questions, then this is the workshop for you! In this hands-on workshop, attendees will learn tips and tricks in both Adobe Photoshop and InDesign as they directly relate to the workflow of an AEC professional. You will follow along with the instructor working on real-life examples that will allow you to work more efficiently and creatively. Topics to be covered include:

Photoshop

Getting Rid of Unwanted Content

Color Tones and Editing What YOU Want

Perfecting Headshots

Getting an Image in Rack

Making an Image Dynamic

InDesign

Placing Items on a Page Just Right

Making Your Pages Easier to Find

Setting up Images/Project Sheets

Threading Text for Continuity

Copy and Paragraph Styles

Getting Microsoft Word as an ACTIVE LINK

Please Note:

Attendees are expected to bring their own laptop, power cord, and mouse.

Demo files will NOT be provided by the instructor; attendees are expected to bring their own demo files to work with (i.e. staff headshot, qualifications, proposal elements)

It is highly suggested that attendees have a working knowledge of the software programs. This should not be your first introduction to the programs.

Attendees can park at the Atrium Parking Garage located at 200 South Franklin Street, Syracuse, NY 13202 (Corner of Franklin and W Washington Streets). Use the entrance on Franklin Street. Cost for parking for the duration of the program will be $5. Payment may be made with cash or card. *The parking garage is a 3 minute walk from the program venue. Map and street view are attached.

About the Instructor:Betty F. Bluvshtein is a trained architect who has over 10 years of experience in the AEC industry. From architecture, graphic design, photography to marketing, Betty is a jack of all trades who brings her diverse experience to the AEC industry. She has assisted in the rebranding of firms, design of publications and proposals, and sits on the Board of Directors for the AIA Pennsylvania while also serving as the Chair of the AIA Pennsylvania Outreach Committee. Betty is an Adjunct Professor who teaches digital representation courses with a focus on the Adobe Suite software. As the Creative Director of M. Cohen and Sons and it’s 5 divisions, Betty oversees all graphic and brand standards, social media, and marketing initiatives. She has a Bachelor of Architecture from Temple University and a Master of Architecture II from the Cooper Union for the Advancement of Science and Art.