Google+ has surpassed Twitter to become the second largest social network next to Facebook. Discover the best ways to use this popular and emerging social media platform to raise your online profile, and connect with current and potential new contacts. You’ll learn the advantages of using Google+, how it can help your organization to engage existing users, and grow your base and techniques for using the platform to create relationships, and expand your reach and knowledge in particular subject matter areas.

Agenda

Unit 1
What makes Google+ Unique
-Why Use Google +? What makes it unique
-How to Use Google +
-Creating Posts and Messages
-Sharing, and Google+ integration with other social media

Unit 2
Bringing More Traffic to your site
-How Google + will bring more traffic to your site
-Developing relationships in Google +
-How to get your content posted and reshared
-Tips and tricks

Stars: Advanced Tips
-Using Google + as a conversation tool
-Using Hangouts to broadcast your message
-How to use Google + for all of your social media
-What to Avoid: Google Negatives.

About online learning

Online learning is a fun, enjoyable and very productive way to learn. Millions of people are learning online each year. You will engage with the instructor and other participants. You will get to know your instructor and other participants. You may make friends. It’s easy. It’s fun.

How the Course Works

It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access.

Once inside the online classroom, here’s what you can expect.

Participate when you want

You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week.
There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.

What you will do

For each Unit, you will:

Read the print readings (about 20 pages a week)

Have the option of accessing the online readings

Listen to the audio presentation for the Unit and view the slides

Have the option of taking a self-quiz to see how much you have learned

Engage in written online discussion with your instructor and other participants

For best learning, you should make one or more comments at 2-3 different times each week.
The content (readings, audio lectures, slides) and self quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.

Discussion

The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.

Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.

We encourage you to make 2-3 comments each week to maximize your learning and enjoyment of the course.

It’s easy. It’s fun.

Next offering(s):

Google +
April 1 -
26
June 3 -
28
August 5 -
30

Google Analytics
April 1 -
26
June 3 -
28
September 3 -
27

Google Apps for Business
May 6 -
31
July 1 -
26
October 7 -
November 1

$495.00 USD

$195 USD

Ave. hours 16; 1.6 CEUs/ILUs

Course Objectives

To provide a thorough understanding of Google+ and how it can be used and leveraged.

To explain how to build a Google+ page, and address the challenges and opportunities in building a following and communicating effectively within the network.

To explain the best techniques to use Communities, Hangouts, and other Google+ functions to raise the profile of your organization.

To address how to build a Google+ network, and choose who you follow.

To provide the knowledge to brand your organization on Google+, offer tips on best practices and what to avoid.

Course Outcomes

At the end of this course, you will:

Know how to use Google+ as a networking, marketing and knowledge-building tool.

Be able to better engage existing clients and develop new relationships in the Google world, expanding the online and real-world reach of your organization.

Know how to use the platform and its major functions to create, share and discover.