Work

LoveBeer Brand Identity

When Andrews Distributing created its new beer education and appreciation program, LoveBeer, they came to us to give it an appealing and vastly flexible brand design. We made sure that the identity appealed to anyone who loves beer, with branded beer education materials for potential Andrews clients, and on- and off-premises promotions for beer consumers. We also made sure that the brand could be easily expanded so that other promotions could be seamlessly created within the brand framework, like LoveBeer Seasonal (promoting seasonal craft beers) and LoveBeer International (promoting imported beers).