Presented by

Nathan Pettyjohn

The Founder and CEO of Aisle411, an indoor retail mapping and location service and mobile platform

Key topics and learnings

As more and more consumers are shopping online, retailers have to find new ways to get customers into their stores. In a large store, however, it can sometimes be difficult to find your way or to locate the product you want. GPS-like indoor positioning technology may help resolve this issue, but such “beaconing” solutions can be cumbersome to implement.

We are taking strides towards incorporating an app-enabled indoor positioning system into the shop’s lighting infrastructure. This makes for a more frictionless shopping experience, but it also lets the shop and its staff operate more efficiently. As an added bonus, the data gathered through the system can offer valuable insights that optimize indoor wayfinding.

In Integrated indoor positioning in retail lighting solutions you will discover new LED-based positioning solutions that are accurate, easy to install and maintain, and cost-effective. It’s an exciting new way to further enhance shopper convenience and mobile customer engagement.

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