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GDPR: Processing and storing data

After four years of negotiation, the GDPR has been finalised and will be enforced in 2 years. The changes will introduce greater protection for consumers, especially online, with a stronger focus on personal data security. Companies who fail to comply will face huge fines.

The reform will result in major changes to the collection, storage and use of personal data. This will largely impact marketers and email marketing campaigns in particular, especially if these campaigns are automated. Marketing automation often requires careful processing and storage of personal data.

This guide will cover;

The changes that will be introduced in relation to processing and storing consumer data.

How the changes will impact the way you currently work.

A wider view including an in detail example of how the changes will impact a typical retail multi-channel strategy.

This guide is the third in a series designed to breakdown the reform into digestible segments. The key is to help you understand how the changes will impact how you currently work and the actions you’ll need to take in order to safe guard your current campaigns for the future. The guide contains some relevant, in-context examples covering each key aspect of processing and storing data.