Innovageek: A new free webservice for innovators and technology seekers worldwide

(Nanowerk News) InnovaGeek freely offers the opportunity to publish "teasers of technologies and innovations" available worldwide on its website and mobile application. The goal is to increase the technology visibility for free to help innovators to find partners, new customers or new markets or selling patents.

Today the innovation market has to cope with some specific problems:

Find usage and market – From a fundamental discovery you can drive many developments that can result in many different products or services. One of the first tasks to build a credible entrepreneurship project is hence to focus in one particular market and then in some few usages. Nevertheless other usages can be patented and eventually licensed to some other players. At this stage interactions and exchanges with these players and survey on market competitors are critical to help project holders making rational choices.

Understand value chain– Value chain may be severely altered by innovation arrival. Knowledge of actors in a particular market could be helpful anticipating usage changes.

Find customers – Innovations and technology business is mostly in B2B: Project holders target distributors and larger technology companies to integrate their products in some more global offers. Hence, identifying these customers suppose being visible in a worldwide scale by technology watchers.

An innovation project also has to deal with the typical company concerns such as communicate, recruiting qualified specialist and identify new geographical market places.

All innovation actors need some tools to get up to date news packs on the market behavior and orientation, competitors, available technology and partners.

InnovaGeek objective is to publish "teasers of technologies and innovations" available worldwide on our website and our mobile application. The goal is to increase the technology visibility for free to help innovators, university, patent owners, tech startup companies to find partners, new customers or new markets or selling patents.

In order to respond to the identified needs, InnovaGeek has created an innovative service in order to display available technology and opportunities for innovation players. The resulting tool has been deployed since Feburary 2011 as a web service and as an iPhone application since March 2011. This service is a directory dedicated to the innovation players to shortly advertise their technology need or offers.

To our knowledge, this directory highly differentiates from the others since it is international and technology oriented; hence it does not display a lot of data on the technology owners or company founders but focus on the technology or expertise. As a result this tool is complementary to other business oriented web social tools such as Facebook and Viadeo that focus on people or patent index (Espacenet, Google patent search,..) that are not explicit on the technology owners business objectives.

It is also noticeable that this directory is free for users or technology advertisers. The iPhone application that helps users to quick check latest technologies and to be push notified for new innovation that match their predefined criteria is also free on the Apple Store.