Re: Keyword that is part of another keyword

If you're using Broad Match, the advantage will me very, very minimum. You would only have little advantage when the user query is exactly the same as your keyword (I'm not talking about match type here), so you'd benefit if the user query was exactly "product development", the same as your keyword.

But since you're using Broad Match, you need to look out for that. Using broad match causes keywords with 2 or more terms to act as individual keyword. So for "product development pharma", you actually have 3 keywords:- product- development- pharma

Any search query containing those words will trigger your ad, such as:- idea for product description- best shipping product- development jewelry- and so on...

That's why using Negative keywords it's so important. In case you don't know what this is, as you have keywords that you buy for your ad to appear, negative keywords are terms that you add as negative and don't want your add to appear, so you don't waste your money. More about them here:https://support.google.com/adwords/answer/2453972

Re: Keyword that is part of another keyword

If you're using Broad Match, the advantage will me very, very minimum. You would only have little advantage when the user query is exactly the same as your keyword (I'm not talking about match type here), so you'd benefit if the user query was exactly "product development", the same as your keyword.

But since you're using Broad Match, you need to look out for that. Using broad match causes keywords with 2 or more terms to act as individual keyword. So for "product development pharma", you actually have 3 keywords:- product- development- pharma

Any search query containing those words will trigger your ad, such as:- idea for product description- best shipping product- development jewelry- and so on...

That's why using Negative keywords it's so important. In case you don't know what this is, as you have keywords that you buy for your ad to appear, negative keywords are terms that you add as negative and don't want your add to appear, so you don't waste your money. More about them here:https://support.google.com/adwords/answer/2453972