The licensees include Ice Fresh (ice cream on a stick), H&A (bath soap crayons, a facecloth set, and a Thomas the Tank Engine bath buddy), and Dr. Fresh (toothpaste, tooth brushes, a first aid kit, a toothbrush timer gift set and a bathroom tidy set). The new products will land at UK retail stores this spring and summer.

The brand’s 105-member UK-licensee roster now has 10 food and drink partners and HIT expects to find additional ones to fill out the category this year.

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About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry.
Contact Jeremy at jdickson@brunico.com.