Starting in her own yard, Gostissa planted impatiens and geraniums because they were â€œeasyâ€ and consistent performers; the plants that would practically thrive on neglect when the busy Mom of four was tending to her children.

â€œI loved my job, I loved working with the people, I loved the flowers, and I was kind of done with school,â€ said Hannah Rinn, who worked at the Blossom Shop for three years before becoming a co-owner.

That has been an elusive goal for florists, thanks to fluctuations in flowers’ appearance and availability; the result is that customers must typically take it on faith that they’ll get something similar to what they saw online.