Its not about getting free stuff for being off drugs, its the wellness in front of a situation where some responsability is required and obtained from a person who is deciding what to do with his life. Must be a relief for an adult to see a young man act so responsibly, thats the thing. I believe we are all grown ups too and the feeling of relief when a person thats just learning about the world makes good decisions, makes us be proud (got a little too sentimental there didn t i????!!!!) hehehehe...

yeah it was not about getting any free coffee.. the creative team simply showed us an re-creation of how this would unfold in the real world at a diner. And, I could actually see something like this happening too. This was a good piece of creative communications.