Media Shift: World Cup To Score More Mobile Viewers

When it comes to big sports events like the upcoming World Cup, TV still rules the media landscape. But more streaming options mean soccer fans will be tuning in on multiple devices to catch the
action kicking off in Brazil on June 12.

The quadrennial tournament is expected to draw a record TV audience, benefiting from viewer-friendly scheduling and enhanced production
capabilities that include 34 cameras per match. Nearly 910 million TV viewers watched at least a minute of the 2010 World Cup final in South Africa.

But soccer fans will also be
tuning in to the month-long event cross-platform. A survey of 1,080 smartphone owners today by remote control app maker Peel shows about two-thirds of the 1,080 U.S. smartphone users polled plan to
watch all or most of the World Cup on TV.

Nearly one-third will watch all or mostly via the desktop Web or smartphones and tablets. People aged 25-34 were most likely to watch all
online or mobile, at 15.8%.

A separate study by digital video provider YuMe found one-tthird will watch live games on computers, 22% on tablets, 13% on connected TVs and 11% on
smartphones. Further, 54% said they plan to watch online videos of completed games, according the survey of 879 U.S. individuals conducted using uSamp.

In addition to traditional TV
coverage, ESPN is live-streaming all 64 matches of the World Cup to most U.S. pay-TV subscribers across PCs, tablets, smartphones, gaming consoles and connected-TV devices.

Matches
will be accessible online at WatchESPN.com, iOS and Android phone and tablet apps and streamed on television through Xbox and devices including Apple TV and Roku.

In the U.S.,
Univision will also broadcast and live-stream all World Cup games across its cable TV networks and its Futbol Web site.