Mobile drives paid search ad spend on Google

Merkle, the data performance marketing firm, just released its new 2016 Digital Marketing Report which takes a closer look at Google search ads, Yahoo Gemini and Bing advertising as well as Facebook’s performance.

Overall, Google paid search ad spend rose 25% the year over during Q1 2016, with clicks increasing by 33% and CPC falling 6%. Much of this growth is being attributed to mobile growth. During Q3 2015, more Google ads were showing at the top of phone results, doubling mobile click growth.