About us

We are a Swedish family-owned business started in 1961 by Björn Jakobson. Our business concept was at the time, and still is: To make day-to-day life easier for parents of small children by developing safe and innovative products of the highest quality for children up to three years old. We strive to make the most important years of life even more fun. We are curious, constantly see new opportunities and always work on the basis of our unique safety and quality philosophy.

BabyBjörn's founder, Björn Jakobson, together with his wife Lillemor and two of their four children, 1965. Björn and Lillemor are still active in the family business as CEO and head designer respectively.

Björn and Lillemor Jakobson today.

It started with a bouncer

Babysitting can have unexpected consequences for a young student. In Björn Jakobson's case, it was the prelude to his life's work, BabyBjörn AB.