The Lacplesis Dzyvs Discover Real Life Campaign is Adventurous and Surreal

At first glance, the Lacplesis Dzyvs Discover Real Life ad campaign may have people scratching their heads in puzzlement. What does a bear have to do with beer? And why is that bear biking, surfing and skiing? First of all, the brand name, Lacplesis, means 'bear slayer' in Latvian. Secondly, the beverage itself is unpasteurized, fresh beer, which allows people to enjoy a more active lifestyle.