David Pelham's Clockwork Orange.David Pelham is the art director responsible for the distinctive Penguin spine complete with iconic symbol in the top right corner on the front and back cover. His artistic reforms in the 70’s revolutionised Penguin cover design, freeing designers to view each front cover as a blank canvas. David has won many awards, including the Gold Awards from both the Designers and Art Directors Association of London and the Art Directors' Club of New York.