Media Center: Press Release:
Raley's Presents Check to Nevada Division of State Parks To Help Support State Parks

“NickelAid” Raised $25,000 for Nevada Parks

By Ashley Zepernick
| Thursday May 24, 2012

INCLINE VILLAGE, Nev. (May 24, 2012) – Thanks to the efforts of Nevadans participating in the NickelAid campaign, Raley’s raised $25,000 to support and enhance Nevada State Parks.

NickelAid was launched last August at Raley’s and Food Source stores throughout Nevada. Every time a shopper used a reusable grocery bag – paper, plastic or canvas – at any Raley’s and Food Source store in Nevada, the company donated 5 cents per bag to a special Nevada State Parks fund dedicated to help the state’s 24 parks and recreation areas. Raley’s absorbed all administrative fees related to the effort so 100% of the proceeds went to Nevada State Parks.

“On behalf of the Raley’s company, our employees and our customers, I am honored to be at beautiful Sand Harbor to present this check to Governor Sandoval knowing that this much-needed money will be put to immediate use,” said Jennifer Teel-Wolter, Community Relations Manager for Raley’s Family of Fine Stores. She added, “When we learned of the financial challenges facing Nevada’s state parks and recreation areas, we wanted to help by offering NickelAid to our customers. Their response was overwhelming and it was clear they take great pride in Nevada’s state parks.”

Due to economic challenges over the past four years, the Nevada Division of State Parks has experienced a 60% reduction in its state general fund appropriation resulting in the elimination of some positions and the cutting of operating costs. Plans for the money raised through NickelAid include developing a new trailhead at Lahontan State Recreational Area and purchasing new picnic tables for Sand Harbor State Park.

“This donation truly reflects the commitment of the Nevada family to come together to support our state parks,” Governor Brian Sandoval said. “On behalf of the people of Nevada, I want to thank the Raley’s Family of Fine Stores for its vision and for being such a valuable member of our community with a long history of giving back.”

Last year, Raley’s announced a similar fundraising program with the California Department of State Parks in response to an announcement that the State of California must close 70 of its 278 parks as a result of an $11 million budget cut in the 2011/12 fiscal year and an additional $22 million cut in the following fiscal year.

According to Dave Marrow, Administrator, Nevada Division of State Parks, “This public/private partnership with Raley’s is the template we hope to follow with other Nevada businesses in the future to allow our agency to maintain and improve upon some of our state’s greatest assets.”

Raley's is a privately owned supermarket chain with headquarters in West Sacramento, CA. The company is comprised of four chains — Raley's, Bel Air Markets, Nob Hill Foods and Food Source — located in Northern California and Nevada.

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