By
Matt Johnson.
Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

The YouX Podcast helps create a new breed of entrepreneurs who will thrive in the Exponential Economy, based around one Principle: We can’t solve big, valuable problems alone. Starting with this Principle, YouX equips and empowers us to Pour into People and Systems, scale authentically and create a life of Exponential Freedom and Impact.

70 episodes available.
A new episode about every
3 days
averaging 28 mins duration
.

Designing a website is never for your client, it’s for your client’s client. -Randy Milanovic When we shift from a transactional mindset to a relational one, the way we work for clients, the conversations we have and the services we deliver shift too. How does this change reflect in our business models and elevate the entire client engagement? ...…

We shoot ourselves in the foot by seeking attention for its own sake. Being KNOWN is where the money and impact lives. –Matt Johnson Influence takes place when the collective effort of being seen, then being noticed in a consistent way for a specific thing, leads to the point of being “Known“ for that thing. How does being focused in our messag ...…

If we want to continue to grow and build up our marketing prowess to start to have it be the engine for growth, it has to be done through brand and that’s a very long-term thing. -Frank Cowell When it comes to investing in your brand marketing, there’s a foundational and infrastructure-building period we can’t avoid, and because of that, we don ...…

There are 3 components to productization on the services side. It has to be valuable, repeatable and profitable. -Jason Bay The sweet spot for a professional services firm, is creating a product at a good enough price point, which provides volume and results for clients so it can become an ongoing engagement. What is the process of productizing ...…

If you’re warming up the right people, when you invite them in the next step is a no-brainer because it’s just continuing that conversation. -Michelle Evans Most independent operators in the professional service space are taught to meet as many people as possible and get on sales calls with them. The problem is, without the right system in plac ...…

Overcome anxiety by uncluttering the mind and getting out of your head. This is really the most important thing that is applicable to an entrepreneur at any stage of the game. -Craig Ballantyne As entrepreneurs it often feels like our minds are filled with fragmented and chaotic ideas, which can create inaction or even anxiety. How can we mitig ...…

If you simply redefine your market as something that’s achievable that you can be number 1 at, that’s one of the fastest ways to rapidly grow your agency. -Brent Weaver For a lot of creatives, the idea of dominating a market is a psychological battle they constantly come up against. What steps can we take to overcome this? How did Brent go from ...…

The tech giants all see that our homes are going to be directed by these devices and this is a way to get our marketing message out there. -Lindsey Anderson The explosion in popularity of smart speakers like Alexa have birthed what promises to be the latest gold rush for marketers – Alexa Flash Briefings. The question every marketer, thought le ...…

The best way to use podcast appearances strategically is to reinforce and hammer away continuously at the one thing that you want to be known for by your target market. -Matt Johnson In order for podcast interviews to really move the needle for our businesses, we have to approach them with the right mindset and strategy. Why would it be a huge ...…

The biggest shows out there did nothing to promote their show, they let their audience do it. -Rob Walch As podcasts become more ubiquitous, more popular and more competitive, how we market them has also had to shift. Why is it actually a good thing that podcasts are now widely available on multiple audio platforms likes Spotify and Google? Sho ...…

If you can pay all the bills with consistent revenue, and then have your wins throughout the year, that’s the perfect world for any entrepreneur and thought leader. -Mitchell Levy For a lot of agencies owners and thought leaders, their business models are based on one-and-done transactional relationships, and the challenge is being able to buil ...…

If people don’t have buy in and you’re just telling them what to do, they are not engaged. -Angelo Ponzi Fractional services is one of the most interesting and potentially exploding models in the next 10-20 years. How can we get immersed in the client and get buy-in if we’re not working with them 100% of the time? How do we take a more collabor ...…

Start thinking about what you could build as part of your business that’s an asset. -Laura Posey One of the biggest mistakes coaches and consultants make is never systematizing their work because they don’t intend to sell. Why is developing a methodology critical, whether we want to scale or not? What is the process of getting clear on what we ...…

The whole point is that over time that you get more and more in control of your destiny. -Rebecca Geier For services companies, turning away business is scary because it feels like we’re giving up our billable capacity, but being more focused actually serves our businesses well. How does niching down make us profitable on the efficiency side an ...…

Find the smaller podcasts that already to appeal to the micro-niche you’re operating in. -Matt Johnson With so many people seeing the value of podcasts in raising our profiles and getting us in front of more of the right people, a question I’m asked often is how to get featured on more podcasts. What is the micro-famous strategy and how does it ...…

Keeping it simple and having that understanding of how to convey that empathetic message to a potential customer is what we preach. -Darren Magarro One of the biggest mistakes digital agency owners make is thinking we can get away with not having a dialed in message because we aren’t in traditional marketing. Why is it so important for us to de ...…

Great marketing makes selling easy, but great selling makes great marketing possible. -Wes Schaeffer Marketing is the process of automating sales and making it more efficient. How should we think about marketing and how it relates to sales in a way that benefits us? If we have to be 1% better to get 100% of the commission in sales, how do we ma ...…

Tell your story in a way that helps the audience connect with your story and find themselves in it. -Erin Loman Jeck For entrepreneurs, speaking engagements are one of the things we target in order to get more exposure and generate a demand for what we do. How do we get more speaking engagements that put us in front of the right crowds? What is ...…

If you’re a business person and you’re publishing a book, the book can be one of your greatest marketing assets and you should be using that book for the rest of your career. -Adam Witty Writing a book is one of the most powerful ways for us to build authority and sell what we do. What are some of the ways self-publishing benefits authors, and ...…

It’s really about finding a theme you’re passionate about and unlocking that, and once that’s unlocked, you can authentically connect with anyone. –Brooke Elder For a lot of entrepreneurs it’s hard to connect the things we love talking about and the conversations we have with the product or service we’re offering. How do we make the transition ...…

You can’t out-strategize a bad mindset, and you can’t out-hustle a bad strategy. –Kelly O’Neil Most entrepreneurs design their business around generating revenue and they never think about profit, even though it’s what really matters. How do we design our businesses and lives around being profitable, and what are the two key questions we have t ...…

The reason most people fail is they don’t understand how to brand themselves in a way that gets people inspired. -Matthew Pollard If we’re good at delivering the service, but don’t realize that all of life is sales and marketing, we are going to struggle with the idea of selling and stay stuck in the growth of our businesses. What are the 2 cha ...…

It’s worthwhile to evaluate the landscape and look at the opportunities. If there’s a clear strategic buyer, I always recommend at least exploring that path. -Michael Roub Working with people who have an intent to sell their rockstar business is a different opportunity and beast to deal with. What are the things that need to be put in place 6-1 ...…

Your employees are only going to treat your customers as good as you treat them. -Josh Patrick When a system is to lengthy, too complicated and has to many steps in it, the likelihood that it will be implemented or followed is low. How do we create systems that are actually operationally doable? How do we come to grips with the upfront investme ...…

There’s a lot that leaders can choose to do to bring out more of the best in people. We have to fundamentally re-conceptualize what it means to be competent. -Dr. Laura Gallaher Developing our people and investing in those resources for them is how our companies grow and succeed. Why do leaders often struggle to find the best ways to bring the ...…

These are the most effective categories of content marketing we can engage in. If we have all four of these, we can dominate our niche and compete to win. –Matt Johnson To WIN the marketing game, there are 4 elements we need to have in our New Media Machine. How do these 4 things boost our credibility, chip away at limiting beliefs in the minds ...…

With all this technology people have a need for structure, they want to understand what fits. –Christopher Antonopoulos The problem with marketing is that it’s not always easy to know if a strategy is influencing revenue when there’s so much tech in the mix. How does an operational skill set help solve this problem, and provide some much needed ...…

It’s brand awareness and positioning yourself as a figure of trust and an authority in your industry. –David Bain The challenge for small business owners to create an engaging course today is quite significant. What factors have made it much harder than it used to be? If we can’t differentiate on audio and video quality what can we differentiat ...…

The success of an agency hinges on its positioning. If it’s really strong, they can attract ideal clients, charge premiums, have great profit margins and a great team. –Kelly Campbell Many people who do creative or professional service work struggle with paying to attention to who our competition and where we sit in the landscape. How does posi ...…

There are reasons to constantly look for diversification. One is the ceiling of your current business. The others are slowing growth, inroads of competition, as well as market shifts. -Brooks Fenno The thing we lose track of the fastest is the customer and their change in taste and how that drives what our businesses should look like. How do we ...…

When we say something startling, arresting, emotionally compelling and intellectually interesting, it cuts through the NOISE. Because of how startling it is, people and platforms share it widely without being pushed. –Matt Johnson In the Game to get to number 1 in the mind of our prospect, the kind of content we create can be the difference bet ...…

You get all your facts together, and then make it into a compelling story. –Carolyn Barth The goal of public relations, and even sales and marketing is to sell a point of view that is compelling to people. When it comes to reverse engineering PR we start with what the public would find compelling or do you starts with facts and find a spin for ...…

You need to go through the whole cycle of emotions and get out to the other side to be able to fully appreciate the positives. – Dr. James Kelley Adversity is something we all experience at some point in our lives. How can we take action and respond to it the right way? How do we analyze our failures correctly so we get the lesson out of them. ...…

The Arena is where we play the marketing game. The Arena is the ecosystem of platforms and content holding our prospect’s attention right now. –Matt Johnson We’re all playing a game in the arena of marketing and the goal should be to win. What are some of the most fatal mistakes we make? What or who are competing against? What’s the difference ...…

What I figured out was it wasn’t so much about the culture, it wasn’t so much about the meetings, it’s about the talent. -John Elston Many business leaders struggle to embrace remote workers because they fear a weakening of their culture if their people can’t show up in-office. Why is it more about the talent and a lot less about the culture an ...…

Performance marketing encompasses much more than just affiliates. It’s building those referral partners and building those relationships, and being able to do more. -Dustin Howes When it comes to affiliate marketing, the vision most coaches and consultants have is becoming that center of the universe in a referral network. What does a wildly mi ...…

Writing a book is an incredible authority and credibility statement because people still have the impression that having a book makes you THE authority on a topic. -Matt Johnson We’re all in the world of selling our expertise to get results they can’t get on their own, but first they need to trust us. What are the 4 methods we can use to build ...…

You have to have the systems and models in place before, during and after the event to get them to fall in love with you and your content. -Peter Winick The world of speaking is very different to the world of knowledge transfer and a lot of us in the thought leadership world struggle to make that transition. What are the success metrics of trai ...…

The smaller the niche, the more effective and powerful you become at creating transformation and that’s what draws more people to you as a coach. –Dr. Stephen Kalaluhi One of the biggest misconception that exists in our world is that a smaller niche makes it hard to build a profitable coaching practice. How does this mindset trip us up and how ...…

Once you’ve an infrastructure that’s up and running, you can fill slots and general content really well. –Clwyd Probert When it comes to running events, we can easily fall into the trap of losing momentum, or losing grip of the creative direction as we get pulled back into running our main business. How can we avoid this? How do we navigate the ...…

I firmly believe that the client experience and the quality of the content is what’s going to get people to stay with you. –Kathleen Black Most coaching and consulting programs face the problem of finding and articulating principles and core values that are demonstrably different in a relevant way. For our guest, that challenge meant taking a s ...…

The purpose of business is to learn along the way, and as you learn, you understand your clients in a more sophisticated manner and develop a better product and service. –Troy Dean If we’re not moving forward in our businesses, we won’t learn to serve our clients at a higher level. How do Big Hairy Audacious Goals actually help us become more s ...…

When you specialize, you’ll find it’s easier to get work and you get work faster and you do better work because you’re iterating, learning and improving every time you do the project. -Jason Klein When we craft our services the biggest mistake many of us make is trying to sell to everyone, instead of specializing. How does specializing help us ...…

Focus is what gives us the ability to get better and build real expertise that’s rare and valuable in the market. -Matt Johnson Having a great vision for where we want to go doesn’t make us immune to distractions and things that pull our attention away. What are the 3 factors I believe cause a loss of focus? How do we quench our intellectual an ...…

You get legitimacy by being published whether it’s with a brand name or not. -Ken Lizotte Being a published author in the business world has become a major tool and credential that instantly gives us credibility. What does a book do for us that other mediums can’t? When it comes to packaging our intellectual property so that someone would want ...…

When we start to see the behavioral patterning of an individual, you can start to see very quickly whether or not it’s a match to the role you’ve created. –Sharon Miller Hiring more often than not is something we get right after a few tries. How does cognitive bias play into the hiring mistakes we make? What’s a huge key distinction we overlook ...…

There’s something to be said for operating within a very well-defined niche, really focusing our service, and the power it gives us to attract premium clients. –Matt Johnson The more specialized and focused our service, the more clear and valuable are service appears to our prospects. How do we actually build expertise? How does fear and scarci ...…

Even when we’re not in peak state, the plan will get us there. –Dallas Hardcastle Many of us stumble over and struggle with coming up with what our X-factor is. What questions and activities will help us effectively pull these superpowers out into the light? How do we bring forth our truest, greatest, most potent self and how does this aid in c ...…

The efficiencies of trying to grow a huge agency and doing it with a team in-house is not the future, it’s the old way of doing things. -Adrian Boysel In the past, ministry had to be both a lifestyle and a livelihood. Now ministry can be a lifestyle and something we wrap our coaching and consulting around. Why is this shift such a good thing fo ...…

The more successful we get, the more opportunities come our way. How do we sort through them to find the best opportunities, why does focus matter, and how do we keep focus while taking advantage of new opportunities? I was a recent guest on a great podcast called The Grind with some good friends in the real estate business. Both of them are bu ...…

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