Von Miller makes music video asking Madden players to “Start Me”

The former Texas A&M and current Denver Broncos linebacker wants it so much that he made a music video about it in EA Sports’ new ad for the game.

In the video, Miller performs a parody of Justin Bieber’s song “Sorry” called “Start Me,” showing off an extensive, colorful wardrobe and a pretty good voice.

Players should take Miller’s advice, because as he notes, “my rating is 99.” He’s one of only four players in the game with a perfect rating. If they willingly remove him from their starting lineup, it probably won’t go well.

Madden 17 is scheduled to be released Tuesday, Aug. 23 on PlayStation 4, Xbox One, PlayStation 3 and Xbox 360.