NASA

NASA GeneLab

Visualizing biology in microgravity

Cutting-edge biological experiments conducted in space. Discoveries made in microgravity. This is
GeneLab, and it’s NASA’s largest open-source database for space life science research.

The story

The mission of NASA GeneLab is relatively simple: conduct research in space, explore the molecular
response of terrestrial biology to microgravity, uncover findings that push back the frontiers of
understanding on Earth, and make all the discoveries available to a worldwide network of scientists and
researchers in an open-access database.

Ok, so maybe it’s not that simple. But you have to start somewhere. In our case, it was helping NASA
create a visual identity and platform design for GeneLab that would inspire laypeople, increase funding
for the initiative, and galvanize support for the project from the scientific community.

In other words, help them communicate a fundamental concept to a fairly large audience: that discoveries
made up in space have the potential to change life down here on Earth, and that these discoveries should
be accessible to everyone.