For me, what Beats Music is doing with curated playlists and recommendations is immensely better than a top chart or an anonymous recommendation. Because there are people handling curation behind the scenes, you’re told why a playlists contains certain songs over others. I was watching the Grammys live the other night, and a few minutes after Macklemore won Best New Artist, Beats Music tweeted the “Macklemore vs. Kendrick Lamar” playlist during a commercial break.

Beats Music is hugely impressive. I feel that it’s the first real attempt at creating a streaming music service that moves beyond the established context of a massive library, or a recommendation-based radio station. It’s music done right, and I hope it succeeds.