How bkw11 started their logo design journey

Summary

Newly formed marketing consulting group is looking for a logo to be used on business cards, letterhead and website. We work in the energy efficiency and renewable energy fields, and we’re looking for a clean, professional, corporate look.

Company name

SmartPower Ventures

What inspires you and how do you envision the design for your business?

SmartPower Ventures is a consulting group that develops marketing campaigns that promote the use of clean, renewable energy and energy efficiency programs for governments, businesess and utilities.

Wants

Must be usable in two color (B/W)

Must not use trendy items - must convey professionalism

Number of Colors of final logo is not limited to 2 but the logo must be able to degrade to 2 color and still work.

Logo should represent results in some way

We don't have a final tagline so feel free to offer one

This logo will be the cornerstone of a entire brand... so creativity is a must!

Don't want

No 3D images

We do both renewable energy and energy efficiency, so wind turbines or solar panels will not work