Find the latest marketing & advertising Insight, News & Articles from all top sources for the Indian Tech industry on ET BrandEquity.https://brandequity.economictimes.indiatimes.com/Themes/Release/images/brandequity-favicon.icoen-usmarketing - Brand Equity | Latest Advertising and Marketing Industry Information and Updates: ET BrandEquity : ET BrandEquityhttps://brandequity.economictimes.indiatimes.com/rss/topnews/marketing
20 truth bombs about digital marketinghttps://brandequity.economictimes.indiatimes.com/news/marketing/20-truth-bombs-about-digital-marketing/76228719?utm_source=RSS&utm_medium=ETRSS
The author writes that digital marketing is not an assembly line. Planning, creative and media - all come into play simultaneously, and very often in real time. Everything happens NOW...2020-06-06 10:43:05.0https://brandequity.economictimes.indiatimes.comUnlock 1: Fevicol urges change in strategy to fight covidhttps://brandequity.economictimes.indiatimes.com/news/marketing/unlock-1-fevicol-urges-change-in-strategy-to-fight-covid/76207797?utm_source=RSS&utm_medium=ETRSS
Written and voiced by chief creative officer worldwide and executive chairman India, Ogilvy, Piyush Pandey, this is one more initiative from Ogilvy to help combat the pandemic...2020-06-05 09:55:11.0https://brandequity.economictimes.indiatimes.comNavigating the uncharted : COVID-19 and beyondhttps://brandequity.economictimes.indiatimes.com/news/marketing/navigating-the-uncharted-covid-19-and-beyond/76240809?utm_source=RSS&utm_medium=ETRSS
Studies indicate that whilst there has already been an impact on the working-class income; uncertainty is making the middle class very circumspect about their future earnings...2020-06-07 12:10:07.0https://brandequity.economictimes.indiatimes.comMindful marketing: What COVID-19 taught ushttps://brandequity.economictimes.indiatimes.com/news/marketing/mindful-marketing-what-covid-19-taught-us/76121805?utm_source=RSS&utm_medium=ETRSS
One of the more fundamental fault-lines that has been exposed during COVID time, is the conflict between our obsession with growth (driven by consumption) vs. the limited resources available (to ourselves as people, and as a planet)...2020-06-01 08:30:00.0https://brandequity.economictimes.indiatimes.comDhara supports ‘Be Vocal Buy Local’ initiative with its new campaign #DeshKiDhara to nudge Indians for Zara Sa Badlaavhttps://brandequity.economictimes.indiatimes.com/news/marketing/dhara-supports-be-vocal-buy-local-initiative-with-its-new-campaign-deshkidhara-to-nudge-indians-for-zara-sa-badlaav/76170838?utm_source=RSS&utm_medium=ETRSS
Launches Desh Ki Dhara anthem created by Wavemaker and Radio Mirchi {Brand Content Initiative}2020-06-03 12:30:38.0https://brandequity.economictimes.indiatimes.comBrands tweak logos to wear a mask for awareness around Covid-19https://brandequity.economictimes.indiatimes.com/news/marketing/brands-tweak-logos-to-wear-a-mask-for-awareness-around-covid-19/76149206?utm_source=RSS&utm_medium=ETRSS
Brands like Subway, Zomato, Ixigo and others are putting their creative foot forward to encourage people to wear a mask outside...2020-06-02 11:05:43.0https://brandequity.economictimes.indiatimes.comLay's salutes heroes of tough times with 'Heartwork'https://brandequity.economictimes.indiatimes.com/news/marketing/pepsicos-lays-heartwork-salutes-heroes-of-tough-times/76151913?utm_source=RSS&utm_medium=ETRSS
The campaign of PepsiCo's potato chip brand debuts with television spots this week and will be followed by a longer version of the film on digital media...2020-06-02 14:31:46.0https://brandequity.economictimes.indiatimes.comMinty-ing behind the maskhttps://brandequity.economictimes.indiatimes.com/news/marketing/minty-ing-behind-the-mask/76158372?utm_source=RSS&utm_medium=ETRSS
As masks and social distancing become the new norm, classic mint advertising that has historically shown people within kissing-reach and close contact is set for a refresher. BE looks into the creative way forward for the category. 2020-06-03 08:40:00.0https://brandequity.economictimes.indiatimes.comBE+: Need to have flexible marketing plans now- Vivek Sharma, Pidilite Industrieshttps://brandequity.economictimes.indiatimes.com/news/marketing/be-need-to-have-flexible-marketing-plans-now-vivek-sharma-pidilite-industries/76147792?utm_source=RSS&utm_medium=ETRSS
In the special video series BE+, Sharma underlines his vision about the current situation and suggests ways to deal with it by changing marketing plans, building relationships...2020-06-02 08:54:09.0https://brandequity.economictimes.indiatimes.comBE+: Era of environmental conscious consumption- Ritesh Ghosal, Croma- Infiniti Retailhttps://brandequity.economictimes.indiatimes.com/news/marketing/be-era-of-environmental-conscious-consumption-ritesh-ghosal-croma-infiniti-retail/76194393?utm_source=RSS&utm_medium=ETRSS
In the special video series BE+, Ghosal says world will see a circumspect approach towards consumption and an environmental consciousness will emerge in terms of consumption...2020-06-05 08:30:00.0https://brandequity.economictimes.indiatimes.com