Baskin-Robbins Adds OREO Ice Cream Treats

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Baskin-Robbins has added OREO Explosion ice cream treats to their menu. The ice cream shop is expanding its OREO Explosion menu line-up by welcoming 19 OREO ice cream products. Baskin-Robbins is also celebrating National Ice Cream Month in July by hosting OREO Ice Cream Lick-A-Thon events across the country on July 17, 2008.

“OREO cookies pair perfectly with our delicious ice cream, and blended together they create the ultimate shakes, sundaes, ice cream cakes, and new Soft Serve blended treats,” says Scott Colwell, Baskin-Robbins vice president of marketing. “Consumers loved the OREO ice cream treats we introduced last year, and we are happy to extend the menu line-up this summer.”

This summer, ice cream enthusiasts can cool down with traditional hand-scooped OREO ice cream treats or Baskin-Robbins new smooth and creamy Soft Serve blended with delicious OREO cookies. The Soft Serve treats are available at more than 1,000 stores in California, New York, Chicago, El Paso, Texas; and Nashville, Tennessee. The OREO offerings are available nationwide for a limited time, while supplies last, July 7, 2008, through the beginning of September 2008. To find a participating location, please visit www.baskinrobbins.com.

Baskin-Robbins is celebrating National Ice Cream Month with community members. Participating stores across the country are hosting Lick-A-Thon events on July 17. Ice cream lovers everywhere can challenge friends, family, or community members to a “lick race” to see who can lick a scoop of OREO Cookies ‘n Cream ice cream the fastest and become the ultimate Lick Champion.

Participating Baskin-Robbins stores will partner with local organizations to involve local communities in the Lick-A-Thons. Many participating stores will also be making donations to local organizations of their choice.

These Baskin-Robbins’ ice cream treats mixed with OREO are available at participating stores nationwide through the beginning of September 2008:

Baskin-Robbins is introducing new ice cream and frozen treat novelties available at stores nationwide. The treats are perfect to grab from the freezer and go to the beach or a little league game. The new novelty items include:

• Fruit Blast Bars: Fruit ice bars made with real fruit, are naturally fat free, and are only 50 calories per bar. Each pack contains an assortment of 12 Strawberry, Mango, and Blue Raspberry bars