Approach

Our thoughtful, creative approach and digital marketing strategy has been perfected over the last ten years. It is a process that ensures we achieve real business results with an emphasis on building trust, confidence, and understanding.

Unlike many creative agencies, we lead with a strong business acumen and deep understanding of marketing. Our process-driven, smart, methodical, and cost effective approach will provide a client experience unlike any other. In addition, we are extremely transparent as we present realistic expectations of the time and energy needed to achieve the most ideal results.

The approach we take to every project starts from the unique perspective of each business owner and associate we partner with. Our belief is that no matter how visually appealing or creatively concocted our solutions are, they haven’t done the job if the client doesn’t experience ample ROI.

Conducting Market/Client Research

TAP takes a research-intensive approach to digital marketing strategy. We believe it is the best way to continuously grow as marketers and provide our clients with the competitive advantages they need to grow as well. Extensive research allows us to define and clarify your:

Vision- What will your company look like in the future?

Core purpose- What motivates you and makes you unique?

Strategy- What is the most efficient route to your goals?

Goals- What exactly do you want to accomplish?

Needs- What are the most pressing challenges you face?

Perceptions- What do people think of your company?

Along with a deep dive into your company’s brand, we will perform a thorough analysis of competitor brands and digital marketing strategies. This affords us the insights we need to make your company stand out in the market.

Defining the Project Deliverables

We like to approach each project from a unique perspective, where communication is personalized and cooperative. To do good work for your company, we must understand who you are and what your goals are. Once we have a thorough understanding of your business, we will work with you and your team to:

Clarify your project needs

Document the approach

Set realistic timeframes

An open and transparent partnership with collaboration is crucial to this phase; we will only move forward once your team is on board with the creative scope and timeline we’ve agreed upon.

Creation of Your Design System

Our objective in the design phase is to create a visual strategy that is consistent with the goals and values of the client and organization.

The TAP team has creative design experience across a spectrum of industries and can work with you to create a design system that is:

Personalized

Branded

Impactful

Exploring several different applications of this design strategy will lead us to a finalized and agreed upon design system.

Creating the Brand Touchpoints

In the touchpoint phase, the deliverables are formed, based on:

Approved brand architecture

Desired customer experience

Agreed upon design elements

A majority of our creative hours are used during this phase. Many of our traditional and digital touchpoints are utilized to increase brand esteem and to encourage customer selection.

It is important that we deliver quality assets that will stand the test of time and position your brand as the leader in the marketplace.

Managing Brand Launch and Supporting Assets

The launch of a new brand or brand touchpoint is a crucial business decision that demands proper planning and adequate documentation.

We provide a user-friendly, system-based approach to develop guides that allows the client to better leverage and manage creative assets. These solutions include:

Brand guidelines

Graphic design manuals

Editorial content guidelines

Content management system documentation

As an ongoing service for our clients, we offer continuous site and asset management in-house at TAP.