white papers

Over the past few years attribution has become one of the most-discussed concepts in marketing and sales. Everyone agrees it’s critically important to get right, but there’s no such thing as a “one size fits all” model. Meanwhile countless whitepapers have been written, all with the goal of providing a brief precis of the best way to measure it, but the reality is there’s no universally correct answer...

Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.

Search Engine Optimization is a key component in most online marketing plans today. A huge amount of time is spent optimizing content and pages for better visibility on search engines. Download this study to learn how Yelp simplified local SEO management with BrightEdge.

In this edition of SocialShare, we chart the rapid adoption of Pinterest and Quora by the BrandZ top 100 brands. We also highlight how they are successfully engaging users, as measured from the growing number of followers for these brands on Pinterest & Quora.

Download this survey for an overview of the priorities and needs of the top search marketers around the globe. With over 500 search algorithm changes in the past year, this survey seeks to offer guidance on how leaders continue to stay ahead in the competitive search marketing industry.

Download this whitepaper for an overview of how BrightEdge and Facebook are working together to target the "Social SEO" opportunity. This paper outlines simple and highly effective ways to address the Social SEO opportunity.

Download this white paper for an overview of how backlinks influence search results, why it's critical to use only white hat methods and how tools like BrightEdge, MajesticSEO and interactive agencies like Rosetta can be used to gain visibility and insight.

The concept of cloud computing implies that the cloud computing platform is "mist" - ethereal and simple. In reality, it requires a complex infrastructure and sophisticated processes to make the illusion a reality

Written by Malcolm Fry, this whitepaper is based on the service life cycle approach to service management and it provides a great foundation to organisations who want to reduce risk and gain maximum benefit from cloud computing.

White paper or Webinar? Free trial or sweepstakes? Learn how to choose the right offer for your next demand generation campaign – a choice that will have more impact on campaign success than any decision you'll make on copy or design.

As a B2B marketer, the process of nurturing and generating new leads is always tricky business. Chasing high quality and relevant leads requires a considerable amount of time, energy and resources to be invested into email marketing campaigns, social media management and educational content such as blogs, whitepapers and eBooks. While live chat support has been around for about a decade, only in recent years and especially in the age of the smartphone, are B2B companies capitalizing on it as a channel to generate and nurture leads.

Creating new content takes an incredible amount of time and resources for your internal teams. Maybe you’re even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost.
This isn’t the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, it’s harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results.
In short, creating content to generate leads can be challenging, time consuming and expensive.
But, what if you didn’t have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?

Get a CIO’s View of Application Performance Monitoring
In this white paper, learn more about the power and promise of application performance monitoring. See how you can elevate IT effectiveness to improve service delivery, resolve problems faster, and proactively meet business needs. Read this paper today.

Managed Data Growth eBook
Discover how to manage your data growth with the new EMC eBook, Manage Data Growth. Interact with the latest facts, insights and solutions, and hear what customers and subject matter experts are saying in the fast-growing world of data. The intuitive eBook interface makes it quick and easy to navigate to and share the information, videos, whitepapers and other resources you need.

Online Marketing Pioneer Larry Chase Offers His Best on Getting a White Paper to the Right B2B Prospects - and Getting Them to Read It.
White papers have been one of the most popular and productive marketing tools for generating B2B sales leads. And Larry, publisher of Web Marketing Digest, has been developing white papers for over two decades now.

If you’ve started to think your lumber and building materials (LBM) business could be getting more from your software, then it might be time for a change. It is no longer sufficient to own a solution that is “good enough.” The most successful LBM companies know that growth comes from integrated online trading, access to business intelligence tools, and using technology to be more efficient.
It can be daunting to make the switch to a new enterprise resource planning (ERP) system, and with so many options, it’s hard to know when if you’re choosing the right one. Epicor has provided LBM businesses with the tools needed to make the most informed software choice. The lumber and building materials solutions evaluation kit consists of three white papers that tell you:
• How to know when you’ve outgrown your current software solution
• How to choose between generic and industry-specific ERP systems
• How to outperform in an era of LBM sales growth
You’re ready for growth. Learn how Epicor ca

Many hospital Chief Marketing Officers continue to debate whether their institution should transform their traditional marketing campaigns and embrace digital marketing. If you are in doubt as to whether digital marketing is important to your success and the success of your hospital, look at the countless articles, white papers, and blogs that have been published over the past several years that talk to the use of the internet and web-based services by patients and consumers. Here are a few of the latest examples from Pew Research Center’s Health Fact Sheet (

Learn how leading vendors in the technology space are reaching IT professionals through dedicated email blasts, contextual email placements, co-branded directories, and contextual placements. Reach millions of IT buyers on a cost per lead basis, paying for only the leads that download your research and that fall within your specified target audience.

It is possible that a significant number of people reading this piece may find themselves confused, or at least intrigued, by its title: “The Importance of Flash Storage in a Hybrid IT World.” Might it be that two separate white papers have been inadvertently muddled and integrated? After all, "hybrid IT" is about a sweeping strategic trend for the industry, whereas "flash storage" seems prosaically tactical. Download to read more!

Virtualization increases the agility and flexibility of IT organizations looking to leverage automated self-service - giving birth to cloud service. Read to learn more about the troubles traditional storage systems have with cloud and keeping pace.

See why IBM BladeCenter S chassis is the right choice for independent businesses that need a powerful, yet simple IT. The white papers inside this informative eKit will show you how this system is easy to deploy, easy to use, and easy to manage; and how its modular technology helps avoid a cable mess in your office space.

Affordable System x Express servers from IBM include features designed to keep your data safe and rapidly accessible. This e-kit includes white papers, datasheets and product guides for individual products, as well as overviews that help you compare systems and storage solutions so you can choose what works best for your business.