Graphic design for science centered institution alludes our grasp here a bit too often. So, with that in mind a quick nod to Rethink Cananda who have produced some superb marketing pieces for the Treasures!exhibition at Science World in Vancouver.

The exhibition has a simple premise – “What do you treasure? Who hunts for treasure and why? Come explore incredible discoveries as we delve into the thrill of the hunt.” It takes visitors through attics, mines, and ocean depths.

Rethink’s billboards do the same – and enlist some provocative questions about regularly championed “treasures.” Above is the Gold Billboard. After the jump is the Diamond Billboard and all the personnel details for the project.