Direct Mail Marketing: Alive, Kicking, and Driving Revenue

The Event Starts on September 26th, 2017 at 8:00 am

NOTE: This event has been rescheduled for September 26 due to Hurricane Irma

Is Direct Mail Marketing dead? According to the 2016 Direct Marketing Association Statistical Fact Book, Direct Mail circulation has been dropping an average of 1.9% per year. On the surface, this seems to foretell the gradual death of a marketing tool that has been around for a very long time.

No doubt, digital marketing is taking an increasing share of marketing budgets. But don’t be so quick to throw out the Direct Mail baby with the bathwater of other fading traditional marketing tools.

According to TargetMarketing.com, $45 Billion was spent on Direct Mail in 2013, which is an increase from spending in 2012. Google – one of the largest online advertising platforms – uses Direct Mail regularly to promote their online advertising services.

While Direct Mail circulation is declining, clutter in the digital media world is growing exponentially. A few direct mail pieces in our mailbox can have far less competition for our time than the hundreds of digital messages we receive on a daily basis. Done properly, Direct Mail Marketing has become better than ever at reaching the right customer, at the right time, with the right message – resulting in conversions and consistent revenue generation.

Want to learn more? AMA Tampa Bay’s September Workshop Series will focus on Direct Mail Best Practices and feature 38-year Direct Mail expert and practitioner Mike McNally. Mike is responsible for Business Development at Genesis Direct, where he helps clients acquire and retain customers while driving revenue for them using data-driven Up Sell and Cross Selling Direct Mail tactics.

Key Workshop Learnings:

1) The three pillars of a successful Direct Mail Marketing campaign

2) Understanding mail list options

3) How Data drives Design

4) Utilization and Benefits of Variable Data Printing (VDP)

5) Marrying Augmented Reality with Direct Mail

6) Insider tricks that will reduce postage expenses

7) Tips & tricks on how to track responses and develop customer insights

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