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Advertising on wheels

Posted on 03/15/2010

If you’ve ever found yourself stuck in rush hour traffic, think about all of the other drivers around you. Why not turn this into a positive for your company? Vehicle wraps act as a moving billboard and can effectively attract new customers.

Print technology has made wrapping a vehicle quite cost effective for nearly every advertising budget and can easily last up to five years. If you already have vehicles that are required to be on the road, you may as well put them to another use.

The American Trucking Association says that 91 percent of people notice graphics on vehicles and 75 percent develop a favorable impression of the companies represented. The Outdoor Advertising Association of America claims that one vehicle can reach 30 to 70 thousand people in one day, depending on your market.

When designing a vehicle wrap there are many things to consider. You should start with a graphics company that can help you through the process. Since the wrap can last up to five years consider the vehicle that you want to wrap and ensure it has the potential to run that long.

Eye-catching and simple design is essential as your vehicle is moving. Motorists won’t have a lot of time to study the message. Make sure to give them a call to action and keep the design consistent with other brand images you’re using.

Once you have your wrap on the vehicle, it’s important to have a conversation with the driver. The vehicle is an extension of your brand and any traffic violations could reflect poorly on your company.