If you just chose this blog because of the title, take a moment to reflect upon that which you were hoping to get from reading it. Begin with these two words: “Yoga” and “Brand.” These two words inherently do not fit together. A brand is something that had been manufactured. Yoga is a practice that was discovered thousands of years ago. A brand is owned, distributed and sold. Yoga is none of these. It is everywhere, to be lived by anyone, for free. Yoga is not a product.

[The first space in which Raja Hatha Yoga was practiced in Lake Tahoe.]

Location, Location, Location

A brand is all about looking good. The right location, models, lighting, attitude, motto, all matters. You have to consider the demographic and customer you are trying to reach. You have to sell.

This is not Yoga. No matter how hard I try to sell you on trying for the first time, second, going somewhere new, attempting a different approach, or convincing you that it will change your life, you have to be ready to become a Yoga practitioner.

No matter how pretty or new or shiny the studio space. No matter how sexy, strong or flexible those joining the class may be, you have to be ready to change yourself. Yoga is not about location. It is about mindset.

Attitude

No matter how good you are at posing you will still need practice in order to discover Yoga. Sure, you may look good in your Lululemon pants and your Athleta top while you are handstand floating to the front of your mat. Regardless of your ability to access Virabhadrasana Eka or Ashtavrakasana we all have to keep practicing to work within.

Who are You Following?

A brand sells because you desire to be like that which you see. Fit, strong, relaxed, affluent, happy, whatever it is you desire, the company selling is doing everything they can to convince you that their product will change you. We all know that it won't. No piece of clothing, yoga mat, block, strap, or new tool is going to make you a better person. Only you can do that.

If you are considering beginning, trying again, or returning to the practice and would like advice, guidance or assistance please reach out to Jenay. Whether choosing Lake Tahoe Yoga or another location in which to practice she is happy to provide support to anyone interested in practicing Yoga.laketahoeyoga@gmail.com(775)580-7224

Except as permitted by the copyright law applicable to you, you may not reproduce or communicate any of the content on this website, including files downloadable from this website, without the permission of the copyright owner.The US Copyright Act allows certain uses of content from the internet without the copyright owner’s permission. This includes uses by educational institutions and by Commonwealth and State governments, provided fair compensation is paid. For more information, seehttps://www.copyright.gov/title17/title17.pdf.The owners of copyright in the content on this website may receive compensation for the use of their content by educational institutions and governments, including from licensing schemes managed by Copyright Agency.We may change these terms of use from time to time. Check before re-using any content from this website.