Monday, March 29, 2010

Are you an advertising hack? Do you want to work for one of the largest, most recognised, well respected agencies in the world? Ogilvy are now hiring! Kinda ;)

Ogilvy have just launched a campaign to find the 'World's Greatest Sales Person'. So if you think you can peddle sand to Arabs or convince an Eskimo to buy snow, you may be in with a chance. Beware though, this is not a competition for your average 'Del Boy', Sunday market, car boot sale geeza. The challenge here is to sell a brick!

The common everyday brick can be found almost everywhere. The brick was invented during the height of the Sumer empire between the 4th and 6th Millennia BC. In the 7,000 years since, mankind has made literally billions of them. However, they are still one of the most important things ever invented; the bona fide building blocks (pardon the pun) of civilisation.

So we know what the product is, a common Red Brick. The challenge is to convince people to consider it, to use it, to buy it. You need to create a pitch to someone who can actually make the purchase for good reason. Obvious choice is construction, but who else might want to buy a brick? That's the real challenge. Make people think, “Wow, I didn’t think of the Red Brick in that way. Maybe I need it.”

So what's the measure of success? You have several options of how you want people to respond so long as it is measurable. This could be by phone call, SMS, email, website or joining of a social network.

Now the only question is: are you the world's greatest sales person? If you think you are then you need to make a 1-2 minute long video of your sales pitch and get it submitted to youtube.com/Ogilvy by May 16, 2010.

For more information, follow the fun on Twitter, join the Facebook Fan Page or email the guys here: greatest.salesperson@ogilvy.com

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Digitology - The Digital Marketing Blog

Digitology is primarily a dissection of digital culture. Here you'll find everything from the latest digital marketing news to information on new and innovative digital products. Although based in Dublin, the blog draws on the entire cyber collective, with insights into both domestic and international developments. However, you may also find posts on some of the other things I love in life like food, art, events etc.

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Please note that all opinions, views, ideas, and congratulations and criticisms, expressed in this blog, are my own and no one elses. They do not in any way reflect the opinions or views of my employer. If you have any issue with what I say or write, please feel free to contact me personally (christianhughes [at] gmail.com) and I will be more then happy to discuss the merit of those comments.