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Fortune 500

Brand Index Methodology

The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.

Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.

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47

DowDuPont

DowDuPont continues its long metamorphosis from two diversified chemical giants into three more focused businesses. Dow and DuPont closed their long-planned merger in August 2017, creating the world’s largest chemical company. The next step is to rearrange the pieces into independent, publicly traded companies in agriculture (seeds and crop protection), materials science (plastics and other high-tech materials), and specialty products (nutrition, bioscience, electronics materials). The goal is to complete the transformation in the first half of 2019. Wall Street mostly likes what it sees; analysts are bullish.

Dow Chemical merged with DuPont (2016 rank: 113) to form holding company, Aug. 31, 2017. Prior year figures and rank are for Dow Chemical, which was deemed the accounting acquirer. Company is dual-headquartered in Midland, Mich. and Wilmington, Del.Includes revenues from discontinued operations.