The campaign was launched after a teacher highlighted to lead actress Brie Larson that she had shown the movie’s trailer to her female students and made young fans out of them. Larson responded to the tweet with the words, “I feel like a #CaptainMarvelChallenge is in order....”

This caught the attention of Frederick Joseph, founder of non-profit organization We Have Stories and creator of the #BlackPantherChallenge, which ignited a global movement to help fund thousands of children worldwide to catch ‘Wakanda’ on the big screen.

Joseph revealed that We Have Stories has partnered with Girls Inc. of Greater Los Angeles to start a GoFundMe campaign to help young girls worldwide catch Captain Marvel. The film opens in theaters on International Woman’s Day that falls on 8 March.