Hundreds turned up for the opening, with many shopper expressing surprise at the look of the revamped store.

Mr Prince said it was a "major event" for a town like Maryborough.

"We think we're giving people a genuine alternative to the majors, to Coles, Woolworths and ALDI and we're bringing value. So we think we're going to be saving the Maryborough public some money," he said.

"This has been in the works for about 5 years, developing the store and talking to suppliers and landlords.

Mr Prince said there were a number of reasons why he chose Maryborough as the place for Australia's first Fresh & Save store.

What locals think of the new M'boro Fresh and Save:
We chatted to locals about what they thought of the new food warehouse in Maryborough.

"The people we've employed are fantastic people - they're part of the family.

The store was first announced as part of an $8 million revamp of Maryborough Central in December 2016.