How to Keep Creative Types

It’s important to realize that the best creative workers are largely self-motivated—it’s the quality of their work that matters most. Therefore, companies should invest in the kinds of resources necessary for these employees to do their best work.

Give creative people tools and resources that allow their work to shine.

Whether it’s the latest "toys" in the way of equipment and technology, being able to spend money on a quality photo shoot, or simply sufficient materials and space, creatives derive satisfaction from seeing their work produced in a quality manner.

Provide ongoing recognition and appreciation.

Although creatives are self-motivated, they still require and respond to external recognition. Ideally, this recognition should come from creative managers who understand the creative process and can appreciate good quality work.

Keep in mind, there’s no one-size-fits-all creative.

Even creatives that do basically the same thing can demonstrate great variety and skill level.