Indicative FSP

Feasibility Study and market Analysis for Cross-Border Banking Products and Services between Greece and Albania

30 / 06 / 2005

Cross-border banking, especially, immigrant banking, is considered by many experts as the banking sector’s ”new gold”. This project examined the possibility for the National Bank of Greece to develop cross – border banking products and services, between Greece and Albania. It included a feasibility study, identifying existing or potential constraints faced and resources needed. Furthermore, an in-depth analysis of competitors and customers – current and potential, with the goal of clearly defining the market for cross – border banking products and services; that of Albanian immigrants in Greece and that of domestic customers in Albania was performed. Proposals are made for cross-border banking products and services, as well as for business processes that the National Bank of Greece must possess in order to make a systematic and organised effort to fully tap into this market, by taking advantage of its dual presence.