This year, the holiday shopping season looks promising for both B2C and B2B retailers. According to predictions from eMarketer, U.S. sales are expected to increase 5.7% year-over-year, reaching $885.70 billion. For ecommerce retailers, the year-over-year increase jumps to 13.9%, totaling $79.5 billion.

What does this mean for you? Shoppers will likely have omnichannel expectations for your brand. Whether they shop in store, on their mobile, or even a mix of both, consumers will reward retailers who help them through the chaos of the season. This means being everywhere your customers are, while providing a seamless experience between each shopping channel.