Hitman Absolution Facebook app pulled after just a few hours online: allowed you order hits on friends for their “small tits”

Square Enix pulled a controversial Facebook app for Hitman Absolution within hours of it going live after it was pointed out to them that it was a barely veiled tool for cyber bullying.

You could use the app to send a private video to a Facebook friend showing Agent 47 killing them – using their profile picture and imposing it over a video template. Along with the video, you would select a reason for sending the hit and pick a physical attribute of your friend that 47 could use to identify them: one example would be having your friend killed because they were cheating on their partner and could be identified by their “small tits”.

Square Enix swiftly issued an apology and pulled the app from their site and Facebook.

More on this below.

The app could originally be found at Hire.Hitman.com, though now that has been changed to reroute you to the Hitman homepage.

After it was pointed out by RPS that the app could be used to insult anyone in your friends list and encouraged cyber-bullying Square Enix disabled and then pulled the app from Facebook before issuing the following statement:

“Earlier today we launched an app based around Hitman: Absolution that allowed you to place virtual hits on your Facebook friends. Those hits would only be viewable by the recipient, and could only be sent to people who were confirmed friends.

We were wide of the mark with the app, and following feedback from the community we decided the best thing to do was remove it completely and quickly. This we’ve now done.

We’re sorry for any offence caused by this.”

When describing a hit on a female friend, he attributes you could select from were:

Her awful make-up

Her ginger hair

Her annoying laugh

Her strange odour

Her big ears

Her muffin top

Her hairy legs

Her small tits

There was a similar list to choose from for guys, culminating in “His small penis.”

It will be nice when those responsible for marketing PC and videogames understand that gamers want and demand an atmosphere of inclusivity. And no longer have to put up with shit like this.