Harness the Power of Referrals to Ensure a Steady Flow of New Customers. Introducing the Referral Engine Pro course based on the best selling book by John Jantsch. There was a time when marketers would simply create a product or brand, broadcast a compelling message, and send the sales folks out to hunt down new business.Over the past few years, in large part due to the explosion of online tools and networks, customers and prospects are now active participants in the creation of products, services, brands, positioning, messages, and subsequent buzz - for good or bad.

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company.

Referral Engine Pro is broken up into four important lessons housed in an online portal so you can go through each lesson and action plan at your own pace and return to consume the additional resources over and over again. You can even give your entire sales team or staff access to the lessons. The lessons include a video presentation of the key points by John Jantsch and are based on over twenty years of working with small business owners building referral system.

Each lesson includes:

A video overviewPDF version of the slidesVideo transcriptAction stepsSupplemental content

Here's an overview of what's contained in each lesson:

Session #1 - Your Referral Marketing StrategyBefore you can begin creating the tactics aimed at generating more referrals you've got to make sure you are referable. This starts with developing a marketing strategy that ultimately leads every customer down the path of becoming a referral source.

In this session, you will:

Get your clients to teach you how to stand outFind and fill the gaps in your marketingNarrowly define your ideal clientFormulate your core differentiationCreate a list of statements that trigger referralsCreate a customer listening station

Session #2 - Educate Your Referral SourcesIf you've ever gotten a referral that wasn't a good fit for your business then you know that one of the most important elements of referral generation is to teach your referral sources who makes a great referral and the right way to make an introduction to your business so that a prospect fully appreciates the unique value you bring.

In this session, you will:

Create a targeted list of referral sourcesCreate a tool for making perfect introductionsDevelop a list of referral championsDevelop a best of class team of potential strategic partnersBuild a list of phrases every referral source must knowCreate a process that attracts referral sources like crazy

Session #3 - Customer Offers and CampaignsOnce you've built your strategy and education process you can go to work on creating the tools and campaigns that make it easy for your referral sources to share, introduce and refer business.

In this session, you will:

Learn how to get more introductionsThe 5 most effective referral campaignsHow to put your referral offers on auto-pilotHow to develop the tools that make referring your business a breeze

Session #4 - Launch and Follow-upIn the final session you'll discover how to activate your strategic partner network and create the follow-up that turns introductions into clients.