HTC to sell U11 smartphone in select cities from month-end

Premium smartphone maker HTC will sell its water-and-dust-proof 4G handset U11 from end of thismonth in select cities owing to limited stocks for India.

PTI

Updated: June 18, 2017, 12:54 IST

New Delhi: Premium smartphone maker HTC will sell its water-and-dust-proof 4G handset U11 from end of thismonth in select cities owing to limited stocks for India.

"We will sell HTC U11 online and in select Indian cities.We are getting limited stocks for India because of high demandin global markets. If you check our US website, you will seeall stocks have been sold out.

We will place HTC U11 in top 8-10 cities here by end ofthis month and expand it to more cities gradually," HTCPresident for South Asia, Faisal Siddiqui said after unveilingthe phone.

HTC U11, priced at Rs 51,990, has a new device operationtechnology -- HTC edge sense -- that will allow users tocontrol its function by applying different pressure of theirgrip on the edge of the phone. The sense-based control can becustomised by the users.

It can also be operated by using voice commands using HTCSense Companion, Google Assistant, and Amazon Alexa apps.

HTC is starting pre-booking of HTC U11 on its websitefrom June 17. The company will also sell the phone on e-commerce site Amazon India from last week of this month.

"The pre-booking will be available for next 6-7 days.Then, we will start selling on Amazon and offline stores fromlast week of June," Faisal said.

The company will sell high-end variant of HTC U11 whichhas 6 GB RAM and 128 GB internal storage, expandable up to 2TB.

The phone comes with 12 megapixel main camera with HDRboost technology which captures multiple frames or picture inone click and integrates the best of each frame.

The phone runs on Qualcomm Snapdragon 835 mobile chipset.It comes with 3,000 mAh battery that the company claims can becompletely charged in 90 minutes and supports up to 24.5 hoursfor voice calls.

"We will focus only in high and mid range segment phonesin India because it is difficult to sell innovations at lowprice," Faisal said.

Jio’s Rs 2,399 annual plan offers 2GB per day data that costs effectively Rs 200 per month. It also offers unlimited voice and SMS. Airtel and Vodafone Idea’s Rs 2398 and Rs 2399 annual plans, on the other hand, offer 1.5GB per day data along with unlimited voice and SMS