Russia: Halal and Eco are Millenials’ Choice

In the contemporary world impacted by pollution, stabilizers and colourants the millenials, the trendsetting generation, are now turning to products that are free from harmful substances. Millenials choose services aimed at maintaining health and complying with responsible consumption. This trend for healthy and eco-friendly products is in line with Russia’s new hospitality program, and the touristic companies are striving to introduce the necessary standards.

Alif Consult, the company organising the annual halal exhibition in Moscow, catering the needs of the above mentioned paying consumption, have decided to join at one platform the halal and eco-friendly companies, that give the priority to individual and public health concerns.

On April 25-26 Crocus Expo, Moscow, will host the International specialized b2b exhibition HALFOOD® that will unite healthy food and eco-frinedly goods producers and buyers. The Expo will combine two key salons – Halfood® salon for halal and healthy food and Ecogoods® Salon for eco-friendly goods and services of non-food category.

The Halfood® exhibition is a specialized platform that helps participants to immerse the market for halal and organic products. In 8 years of the exhibition’s continuing growth, the number of halal food and non-food companies in Russia increased twentyfold. The niche pioneers are now the market leaders and have their products sold in many commercial networks and retail stores. Due to the exhibition’s work, halal label is carrying the meaning beyond purely religious standard. It became highly recognized mark of high quality and environmental friendliness. Products under the popular brand Ekol are a vivid example of such. The brand has been the leader of meat sections in Auchan for many years, and in 2017 it brough the company the status of the Best Halal Company.

Made in Russia halal products are already successfully entering the Middle East market. Among the first comers are the poultry products under the brand an-Noor and Kamchadal’s caviar. Presently the halal products from turkey, beef steaks and canned meat are penetrating the market. Next in turn are baby foods and Russian chocolate. It is the halal exhibition in Moscow where the buyers from the Gulf and all around the globe get acquainted with the Russian halal producers.

The Ecogoods®exposition is a salon for organic and eco-friendly products and services. It displays goods and services with organic, bio and eco-friendly labels. The Ecogoods® salon provides a platform for companies that follow the principles of thoughtful consumption, sustainable production, health promotion and improvement the quality of life in contemporary environment. The salon includes sections for natural cosmetics, perfumes, eco-textile, eco-friendly detergents, eco-healthcare, eco-tourism, catering, hospitality.

The diversified business and show program of the Exhibition is aimed at maximally tight interaction and exchange of opinions of recognized industry experts and top market participants.

The Halfood® and Ecogoods® team has accumulated long-term experience working at different exhibition platforms. On April 25-26, 2018 the organisers are going to hold an event in Crocus Expo International Exhibition Centre — the best exhibition venue in Russia.

The organisers of Halfood® and Ecogoods® 2018 welcome:

Manufacturers who want to present their products in the most efficient way and to find new business partners;