The Case For Organic Makeup

July 14, 2013

The time for high quality, organic makeup has come. For some time now, women have been able to choose from a variety of excellent organic alternatives in terms of their skincare. Unfortunately, they have not been offered a similar choice when it comes to makeup, with most having to resort to the use of more traditional cosmetics in the absence of a reasonably priced, high quality line of organic makeup.

Thankfully, that time is over. World Organic’s new makeup range is not only affordable, but also beautifully presented and wonderfully replenishing. Importantly, it offers a viable makeup alternative for women interested in maintaining the health of their skin.

Here’s four great reasons why you should join the revolution:

1. Our makeup range is chemical free. You won’t find any of the synthetic ‘nasties‘ which are so prevalent in most cosmetics currently on the market. These ‘nasties’ include chemicals like phthalates, acrylamide, ethylene oxide, DMDM hydanotin, mineral oil, parabens, and a whole host of artificial fragrances and colours, all of which have been linked by world health and environmental agencies to a diverse range of medical conditions, including impotency, decreased fertility, diabetes, depression, obesity and cancer.

2. Our makeup is easy to apply and feels great on the skin. One of the barriers to organic makeup in the past has been the ‘slip’ factor; the difficulty organic brands have faced in trying to replicate the way many synthetic makeups glide so easily onto the skin. We’ve worked hard to overcome this issue and believe that we’ve succeeded! Better still, we’ve achieved this without the use of silicones like dimethicone, a common ingredient in many cosmetic products. Dimethicone makes products easily spreadable but, like other silicones, it also forms a barrier on the surface of the skin, trapping bacteria and other impurities under it and preventing the skin from performing its normal activities like temperature regulating and sloughing off dead skin cells. Ultimately, this leads to irritations and increases dryness, making wrinkles not only more prevalent, but also more noticeable. In contrast, our natural, organic ingredients work to nurture and heal the skin.

3. Our range is full of therapeutic supercritical extracts. We’ve talked about the extraordinary benefits offered by supercritical extracts before. Needless to say, our makeup is full of organic ingredients which have been supercritically extracted and which work for the benefit of your skin, rather than simply covering up blemishes and irritations in a heavy synthetic cake.

4. Our makeup range looks great! For whatever reason, organic products have always had the reputation of being worthy, but a little dull. Their packaging has never quite had the pizzazz of some large, mainstream cosmetic lines. Such an impression is no longer valid when it comes to our makeup line. We’ve worked hard to make it look good and no matter what product you pull from your handbag, it’s sure to draw the admiring glances of your friends and colleagues.