According to Ban the Bottle, more than $1 billion of plastic is wasted every year in the form of 38 billion unrecycled water bottles. Making the bottles is also taxing on the environment, with the organization saying that making bottles to meet the US demand for bottled water uses more than 17 million barrels of oil annually — enough to fuel 1.3 million cars for a year.

In the UK, calls for a ban on bottled water — or at least a tax — are catching on. In February, the London Assembly Environment Committee began investigating the impact of plastic water bottles on the city.

The bottled-water industry is also facing backlash based on how it sources its water.

Nestlé — the No. 1 producer of bottled water in the US — faced boycott threats in September after the company purchased a well in Ontario that a small Canadian township had been trying to buy. The Swiss company was also criticized in November when it attempted to increase the amount of water it was pumping from a source in Michigan.

While Nestlé has said it is working with the communities to find solutions in both cases, the incidents fall into a larger pattern of backlash against bottled-water companies.