Ron, since you are in the industry and see what kind of camera's are being used. How many shoots are done with Hasselblads if any? The reason I ask is because the dynamic range is so good on those cameras it would cut down on post processing work since many ads nowadays are HDR and detail boosted.

Knowing your a "Canon Guy" did you see that Canon is coming out with the new EOS-1D X? It will be available in March, has three Digic processors and shoots 12fps. Retail is around $6,800. I think I'll be upgrading before next winter...lol