Events Central to Direct Marketers as Marketing Automation SurgesB-to-B Magazine Share While the fast-concluding year has been focused on all-things digital, one element of direct marketing has remained central: events — and an increased drive to manage events with marketing automation. The number of trade show attendees jumped 3.7 percent in the third quarter, and the number of exhibitors (3.6 percent) and inflation-adjusted revenue (1.4 percent) both increased. Net square footage grew 1.9 percent.More

Meeting Trends for 2012Successful Meetings Share What is in: "The trend is strongly in favor of interactive and experiential," said Steven Hacker, CAE, FASAE, the outgoing president of the International Association of Exhibitions and Events (IAEE). What does that mean? "There are going to be many more sessions where the audience shares its inherent knowledge, experience and skills with a facilitator/expert [moderating]," Hacker said.More

Inside the Asia-Pacific Cooperation Summit in HawaiiMeetingsNet Share It is a "game changer," says Randy Tanaka. The recent Asia-Pacific Economic Cooperation meeting, held in Honolulu 7-13 November, "is an event that changes how the rest of the world will look at us," says Tanaka, assistant general manager at the Hawaii Convention Center. The eyes of the world were on the center as APEC brought about 20,000 attendees, 2,000 media representatives, hundreds of security forces and 21 heads of state, including U.S. President Barack Obama and Chinese President Hu Jintao, to Honolulu. It was the most prestigious and complex meeting the state had ever hosted, creating a few logistical challenges. But as Mike McCartney, president and CEO at the Hawaii Tourism Authority says, APEC was "a once-in-a-lifetime opportunity to showcase Hawaii to the world as a place for serious business meetings."More

ESCA Names 2011 Award WinnersESCA Share The Exhibition Services & Contractors Association (ESCA) announced the 2011 recipients of its individual awards in early December at its Annual Meeting. These highly coveted awards recognize individuals who have demonstrated excellence, dedication and excellence in the industry.More

Want Innovation? Go to a Trade ShowForbes Share As it does early each year, the world epicenter of innovation soon will become Las Vegas in the form of International CES, the world's largest consumer technology trade show. More than 2,700 companies display their best ideas to more than 140,000 visitors — reporters, buyers, investors and potential business partners — in several cavernous exhibit halls and hotels. No matter the reason, everyone who attends International CES has chosen to invest precious time and money. Their return is more than entertainment; it is business — and an awesome and inspiring display of the future.More

Event Expertise with the Personalized TouchAll for one. We bring together the right resources to provide the best possible outcome. Our experienced team delivers unwavering customer service, creativity and innovative solutions to provide the ultimate face-to-face experience. All for you.MORE

Events: The Emergent Core of the Media MixExpo Magazine Share While the notion may seem quaint now, publishers had always first identified themselves as a publisher — the magazine was seen as the central brand with "ancillary" products orbiting around it. Over the last decade, diversification became paramount as publishers began to more enthusiastically supplement print revenues with digital and face-to-face products that grew out of their magazine brands. Through it all, events became a solid, predictable — in relation to the ups and downs of print and digital — and highly profitable core platform.More

The Monroeville Convention Center, Western Pennsylvania’s newest convention center with 100,584 square feet of exhibition space, is located in the heart of Monroeville. In addition to an excellent convention facility, Monroeville offers many popular hotels, fine restaurants and bustling shopping districts. Once you visit, you’ll remember: Greater Monroeville, Greater Opportunities. MORE

TSE Analyzes Trends in Faith-Based Meetings & ConventionsTrade Show Executive Share More than 8 million people attended religious meetings in 2010, according to the Religious Conference Management Association (RCMA). Despite the weak economy, faith-based events have weathered the storm better than most, but dips in attendance, as well as attrition fees, have translated into shorter booking windows. At the same time, it is a buyer's market for many religious meetings and conventions as more cities and hotels vie for this business. A special feature in the January edition of Trade Show Executive (TSE), written by Contributing Editor Danica Tormohlen, takes a closer look at these and other trends in this sector.More

CEIR Research Reveals that Exhibitions Will Remain Strong Into Next DecadeTrade Show Executive Share A study of exhibition trends released by CEIR at Expo! Expo! IAEE's annual meeting and exhibition in Las Vegas revealed that exhibitions remain a valuable sales and marketing tool in a changing marketplace. The study, "The Changing Environment of Exhibitions," also indicated that companies are more selective about the shows they choose based on the quality of a show's attendees, favorable ROI and positive past performance at the show.More

OTHER ANNOUNCEMENTS

IMEX Association DayIMEX-Frankfurt Share
Every year for the past 10 years, IMEX has brought buyers like you into the heart of the meetings industry. And as an association buyer, you are invited to get a head start with a programme dedicated to association executives — Association Day and Evening, Monday, May 21 2012.More

IAEE Industry News Available Through MultiBriefs AppIAEE Share IAEE understands the need to deliver timely, relevant news to its members. In partnering with MultiBriefs to create the IAEE Industry News, the association committed itself to providing updates on a weekly basis. The IAEE Industry News is also available on the MultiBriefs app, available for the Apple iPhone and iPod Touch in the App Store. Simply search "MultiBriefs" and download the app free of charge. After it is downloaded, you may add the IAEE feed. News is streamed into your iPhone or iPod Touch each week. Android phone users also may access the app by going to the Android Marketplace and searching "MultiBriefs" to access the Android version of the app.