Category Archives: Mobile Content Marketing

Consumers have gone mobile. According to a Pew Research study in June, about 60 percent of Americans now own smartphones. It’s no longer just the business executive that’s tethered to their information stream – the common consumer has a constant … Continue reading →

A mobile website is more traditionally called a “responsive website.” In case you are unsure what this means, basically it means the website design adjusts to fit on a desktop, smartphone, or tablet. If you’ve ever pulled up a website … Continue reading →

When it comes to content marketing, it’s so easy to get the cart before the horse so to speak. Having the greatest branding ideas in the world isn’t going to help if you don’t have a clear strategy to get … Continue reading →

If you maintain a presence on social media, then you know how tricky it can be to assign a value to your efforts. Do more likes on Facebook necessarily translate to higher sales? While answering such questions may not always … Continue reading →

Delivering content to a targeted audience is a bit like initiating the dance of courtship. Just as with a real relationship, before asking for one’s hand in marriage, it’s beneficial to first establish a relationship rooted in trust. With content … Continue reading →

So you’ve got a good product or service and you’re ready to take it to the next level. What does it take to successfully market a new business? It begins with a good website. These days so much of commerce … Continue reading →

Is Facebook like, so five minutes ago? Well, it certainly looks like some adolescents may feel that way. Leave it to the younger generation to let you know what’s hot and what’s not. Teenagers may be flippant, but that’s what … Continue reading →