Grolsch Brand Engagement

Transforming managers into leaders.Engaging experiential activities thatbring a brand to life.

From 25 May 2018, GDPR will provide the individual with much greater privacy and control of access to their personal information, as well as a whole new set of ‘digital rights’. However, this comes with a much stricter and wide-reaching data compliance regime for those companies that process personal data. Non-compliance can bring severe penalties of up to 4% of turnover or €20 million, whichever is higher.

Our rigorous DPA compliance means we have had less work to do in order be ready for GDPR than some companies, but we will never be complacent when it comes to data, so we have been planning well in advance of the 25 May deadline.

We have had a dedicated project team working with all parts of the business to understand GDPR’s impact, and to design and implement the processes, documentation and resources required to ensure compliance. Specific areas where we have put measures in place include:

From 25 May 2018, GDPR will provide the individual with much greater privacy and control of access to their personal information, as well as a whole new set of ‘digital rights’. However, this comes with a much stricter and wide-reaching data compliance regime for those companies that process personal data. Non-compliance can bring severe penalties of up to 4% of turnover or €20 million, whichever is higher.

Our rigorous DPA compliance means we have had less work to do in order be ready for GDPR than some companies, but we will never be complacent when it comes to data, so we have been planning well in advance of the 25 May deadline.

We have had a dedicated project team working with all parts of the business to understand GDPR’s impact, and to design and implement the processes, documentation and resources required to ensure compliance. Specific areas where we have put measures in place include: