What to measure to make your marketing effective. We recently discussed that both quality and quantity matter when it comes to metrics. Farmers and the ag industry have unique needs and spend considerably more time in the field than their counterparts outside of ag. The various types of metrics to collect are more objective and ... Read More

Choosing the best social media channels to make a difference and increase engagement Since its inception, Marketing to Farmers has tried to keep up with the social media Jones’. That means taking a deeper dive into Instagram, Facebook Live and Twitter, among others, to best understand how they may be of value to you and ... Read More

How to use this innovative app as a marketing tool. Instagram was born in 2010 as a photography-sharing app. Three years later it expanded to accommodate video, and today it has over one million advertisers to supplement its many features, including live stories, photo editing and filters. It currently cites 800 million active users, as ... Read More

Farmers get to know more about ag brands; ag marketers learn more about their customers. Facebook Live has emerged as a great marketing tool for brands and customers to connect, especially for ag events. Facebook may not have had farmers in mind when it created Facebook Live, but it’s a perfect social media channel for ... Read More

Social media can be a useful way to connect and engage with farmers, as long as you use it the right way. Follow these tips to maximize the efficiency and effectiveness of your social media program ... Read More

Welcome to Marketing to Farmers

Over many years, Diane Martin and Jeff Walter have collected a ton or two of knowledge about farmers and how to market products and services to them. They’re here to share what they know and be a resource for brands seeking a strong connection to farmers.