Data Onboarding

At Visible Customer, everything starts with your most trusted data source – YOUR first party data. Sometimes referred to as data on-ramping, the transfer of data gathered offline-to-online is known in the industry as data “on-boarding.” Our proprietary solution on-boards first party and empirical data to identify marketing opportunities, generate advanced audience segments for ad targeting, and measure the effectiveness of online campaigns to offline transactional data.

Audience Generation

Personalization was never supposed to mean ‘chasing consumers across the Internet’ and trying to force a cookie on them. We only target consumers that have the ability and propensity to purchase. Onboarding first party and empirical data provides identity layer targeting. Our solution uses a combination of proprietary processes to segment audiences and optimize to their preferences.

We create profile models to generate probabilistic audiences that have BOTH the ability and propensity to purchase your good or service. Utilizing our attribution capabilities, we can then match back the results of your campaigns to actual transactional data.