McIntire described how ABC's Diane Sawyer, during an event at the United Center in Chicago, announced that a large tree would be planted on the grounds of each of 25 libraries being renovated as a gift to Oprah. "Sawyer also announced that 25,000 smaller trees would be planted 'from sea to shining sea' in Oprah's honor," McIntire wrote. "Davey's providing those gratis, too. Cue the video of a Davey Tree expert, planting the first of the trees - a 25-foot oak at a library in New Orleans. That's priceless publicity."

Sandra Reid, Davey's manager of marketing and corporate communications was quoted in the piece saying: "We were very honored to participate in the show. It's a once-in-a-lifetime opportunity."