The Disney Flop That Inspired Wall Streeters' Favorite All-Night GameMidnight Madness "had a disastrous showing at the box office. Then cable channel HBO proceeded to broadcast it constantly, cementing cult status for the film among millions of fans now in their late 30s and 40s." Now some of those fans stage overnight scavenger hunts based on the film, with teams of players swarming all over Manhattan.
The Wall Street Journal 09/17/13