Exploring the "quasi-buying process" that marketing lecturers go through when selecting a main textbook for an introductory marketing module

Masikunas, George
(2008)
Exploring the "quasi-buying process" that marketing lecturers go through when selecting a main textbook for an introductory marketing module.
In: International Conference of Marketing and Management Sciences;
23 - 25 May 2008, Athens, Greece.