David Bean

Graphic Designer

Konica Minolta had a class leading A3 printer that was suited to the print and creative industry and offices that required high quality output. They wanted to advertise in target specific magazines such as Mac World, Mac User, Computer Arts etc. I came up with a concept that focused on one of the USPs of the product; its ability to print to the edge without a border. The advert generated a lot of interest and the company received great feedback from the target audience as a result of this advert.