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If smokers can quit for 28 days then they have a 5 times greater chance of kicking the habit for good. That is why we have thrown everything into our latest 28 day Stoptober challenge which started on Wednesday – professors, comedians and even the army – and we have already had 230,000 sign ups, and rising, with more than 1 million web visits. All 152 upper tier and unitary authorities are supporting the campaign, alongside 40 major private sector employers, and of course the NHS. Thirty soldiers took part in the launch event at the Royal Horse Guards on Whitehall, alongside Al Murray, Simon Brodkin and Andi Osho.

On Tuesday we published the results of our first national survey of the oral health of three year olds in England.