The parting of the heavens... the blue moon
rising... the second coming... call it what you will. Mötley Crüe
touring the homeland of Chronological Crue - I'd like to see that!
Well, dreams DO come true... and good things DO come to those who wait
and now my time has come. For years, I've enjoyed reading about all
your Crüe experiences and reviews. Now it's my turn... and I want to
share it all with you. I'll give it to you straight... from the heart,
so you can feel a part of Mötley Crüe's 'New Tattoo Tour' Australia 2000 as well. Come take a ride on
the Mileside!

Chapter
4 - False Start- 4 September 2000.

Ah, yes... Monday arrives, the day
that the Tour dates should/could be announced. Perhaps that's why I was
awake at 3:30am looking at the timekeeper next to me, waiting for the
loud noise to start the day. The usual morning routine kicks in... and
an interesting email awaits.

"Dear Paul -Hi I am the
Melbourne/Canberra Publicist for the Crüe tour working for Jacobsen
Entertainment Group - the Promoter. I was copied in on your email - you
have some good ideas therein and I will come back with you re interest
from the Current Affairs type programs! We are awaiting approval of the
press release from the US and this will be emailed to you ASAP -
hopefully we can get it out tomorrow. I shall email you tomorrow in the
meantime if there is anything you need re Melbourne and Canberra shows
please contact me. Again thanks for your ideas and suggestions."

Cool. That's a nice email to kick off
the week... but it seems some of the necessary procedures will mean
today is not going to be THE day for the announcement. It's a false
start... but a chance to dash a little and warm up again.

In so many ways, Australia seems to
be way behind America, but there is one area that we Aussies are always
ahead in, and that factor has come into play here. Time. Yep, the US is
living in the past. Even though the working week has begun here, we
need to wait for corporate America to return for work for approval of
this release, and the announcement of the Tour. We have no choice but
to wait... patiently... biting our fingernails.

Thommo waits for it to become a
decent hour before ringing me with some more. Another regional tour
promoter working on behalf of Jacobsen's has contacted him looking for
some live footage of the band for his production of a TV ad. A TV ad?
Wicked! Totally cool. He asks Thommo what songs he should play, to
which he responds 'Kickstart My Heart,' 'Dr.Feelgood' and 'Hell On High
Heels.' I tell Thommo I think he hit the nail on the head. I email this
new contact to hook him in with the record label to get a copy of the
Hell On High Heels video clip as well as the recent Pay Per View
concert footage. That should do the trick nicely.

But
wait... the email bounces, so something, somewhere along the line is
bad... [Napster, Bad]. I call this promoter to see what's up and I
catch the end of his half of a conversation with the record label in
Sydney while on hold. He winds that call up and answers my call,
puffing, and seemingly in a frenzy. I introduce myself and he explains
his situation. It seems the record label doesn't have any VHS video
footage of Mötley Crüe... at all!!! He needs footage tomorrow morning
to meet production deadline of the TV ad. He asks where in his town can
he buy a copy of a Mötley Crüe video today. I'm a little embarrassed to
tell him that their home videos have been
scarce commodities for some time now, and I myself am often scouring
second hand stores and pawn shops for copies. "Great. Just, great," he
says. He asks if I have a copy. Silly, but smart, question.

An hour or so later I wave goodbye to
my personal copy of the 'Decade Of Decadence' home video in an airbag
as it leaves my home, headed to the airport for a flight across the
other side of this country, for a production studio, so a Mötley Tour
TV ad can be aired to spread the word. I sit back and bite on some
lunch, thinking to myself [Paul, Good... Napster Bad]. I also hope he
enjoys his copy of my SkinInc. CD I enclosed in the airbag. :-)

Thommo's catchcry mission statement
at the moment is to turn things into "Mötley Crüe" in Oz, instead of
"Mötley Who?" Works for me. It's like all those multi-level marketing
emails that come into your Inbox. Pyramid selling... call it what you
will, but they all work on leverage. Tell (sell to) 5 people, then
those 5 people will tell 5 people, then those people will tell 5 people
and before you know it, there's an army of people with that knowledge
or product. Same can apply here, so I'm going to tell 5 new people
about Mötley's New
Tattoo album today and ask them to tell another 5 people and pass
it on. I hope you can too.... and then when the buzz and sales grow
enough, that's when it seems time for most record companies to become
more interested. On your marks...get set... GO!