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SEIA is the solar energy industry’s go-to source for the latest coverage on solar power, including U.S. and international policy, research and polls, business and financing trends, and more. Our staff strives to support the media covering solar energy issues and guide our members on effective media outreach with clear statements, background materials, news and multimedia resources.

SEIA is committed to informing policymakers, the media, and the American public about the benefits of solar energy for today’s communities, our economy, and our country.

The aisles of a typical Walgreens drugstore are stacked with products promoting their green attributes, whether they are towels made from recycled paper or makeup brushes made from fast-growing grass. But increasingly, on the roof, a less visible green endeavor is under way, in the form of solar panels feeding power to the store.

Solar energy is being deployed on a massive scale by the most iconic brands and best-managed companies in the U.S. in order to help lower operating costs and increase profits. The Solar Energy Industries Association (SEIA) and the Vote Solar Initiative (Vote Solar) today unveiled a report naming the companies using solar in their facilities in the U.S., ranked by cumulative solar energy capacity.

A solar industry group announced this week that the U.S. is on track to install as much photovoltaic solar power this year as we did in the last decade. But the media's myopic focus on Solyndra has overshadowed promising signs that the U.S. could be headed towards a clean energy revolution if we provide clear, long-term incentives, rather than walking away after one company's demise.

Renewable energy enthusiasts concerned about damage to habitat from renewable energy development have been saying for a few years that there's plenty of disturbed and damaged land on which we could be building our solar and wind facilities instead. And now, the U.S. Environmental Protection Agency (EPA) is backing them up.

It’s true—amazing solar tech innovations just keep coming. Some advances come in the form of new handheld devices and applications. Others promise to elevate solar into a mainstream energy source that may one day replace greenhouse-gas-emitting fossil fuels. Here are five recent innovations that have left both solar experts and newbies in a daze.