New Belgium Brewing Adding Alabama to Distribution Footprint

FORT COLLINS, CO—New Belgium Brewing will begin distributing beer throughout Alabama as of January 27th, 2014. The “Yellowhammer” state will be New Belgium’s 36th state of distribution. Initial offerings include Fat Tire, Ranger IPA, Spring Blonde (seasonal), Snapshot Wheat, Shift, Trippel and the Lips of Faith series. The rollout will feature 12-oz and 22-oz bottles, 12-oz cans and draft.

“We interviewed a lot of great wholesalers in the area and we’re very excited about where we’ve landed,“ said New Belgium’s Southeast Regional Sales Director, Jeff Sipes. “We look forward to making new friends, learning new things and contributing to Alabama’s thriving beer and food scene. “

ABOUT NEW BELGIUM BREWING
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire, New Belgium brews eight year-round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.