"My company has a web site. is it a good thing, true?" " Well, he depends."

It's true: Internet is not a shop window. Our outpost in the Web becomes a chance only if we don't use it as advertising poster. The Web site is a responsibility and a resource, whose profitability can go from nothing (or worse: not very professional sites, impresidiate mailboxes...) to amazing, according to the consciousness of who manages it.

The professionals that animate this event, are sworn site enemies and portals "become there" and left himself as same, as cars without petrol. Enemies of superficiality and improvisation, these "Enlightenments thinkers of the communication on the Web" have very clear ideas and excellent technological arrows in its arc.

A car, or a Web site, must be marching vehicles, to drive responsibly, and have to be supplied and kept in efficency. Otherwise, time and money are wasted, and its reputation is risked. If the Web site is a car, this event is a safe guide course: to arrive to the waited results, it is necessary for instance to know the hard laws of Seo, which governs our visibility to the search engine eyes, and allow to obtain with simple shrewdnesses a ranking comparable to that of payment announcements.

He is there more: the Social Media: Twitter, Facebook and Foursquare are more than adolescents' games, they permeate the Web of information. It's dangerous not to be there, and a company can be relegate to the Web margins; but being there is not enough, it is necessary to be able to be there.

Specialists of Webs and Social Media potentials, Massimo Azzolini of RedTurtle, Roberto Cobianchi of Mimulus and Andrea Pernici, place to your service, in a workshop which competes with similar payment initiatives. The free access is only the first gift that participants will receive. More interesting gift, the increased system consciousness, with its rules and limits, in which moves the company presence on the Web.