That's good news, there is always something bigger, faster,ect. Reminds me of the 60s HP wars. Looks like it will be a performance car deal . I'm still very happy with my 2017 GT and glad I made the purchase. I hope the dealers don't start jacking up the prices like they do on the GT350.

Priced out an '18 GT Premium (starts at $39,995) with the $4k Performance Pack, the leather Recaros, upgraded stereo and a couple other things, and ended up looking at a $52k sticker.
A $52k not-loaded manual-trans GT.
F that !!!

Priced out an '18 GT Premium (starts at $39,995) with the $4k Performance Pack, the leather Recaros, upgraded stereo and a couple other things, and ended up looking at a $52k sticker.
A $52k not-loaded manual-trans GT.
F that !!!

IS there a price guide out yet? showing the invoice and msrp of the car, and all the options?
I wounder what the invoice price might be on some of those options, might be able to price the car lower then what the MSRP suggests.

****, remember going to the dealer few days after the price guide and price list went online for the refreshed 2013. Went straight to the dealer and said I will buy one for the
invoice price and 500 bucks extra so they still get a profit out of me, and a sale. My sales guy was cool and had no problem with that. Had the 2013 mustang GT Premium, the 6R80 auto tranny, and the leather Recaros for something like 35,500-36K plus the tax.

Even if a dealer sells a car at invoice they still get a percentage of the sale price.
On a $30k Ford it's usually a bit over $1k ... so a $40k car it's probably closer to $1500, plus $3k or so they'd get if selling the car at sticker.

I still think its priced good compared to Challenger and Camaro, the fact is the amount of new options and the way they are separated and priced is the problem.
Lets take the Challenger for example, I think it does a better job at separating the same car and options into specific model/packages.
Scat pack-38K
T/A-45K
SRT-50K

all 3 are basically same car with the 6.4 hemi, but each package starts with specific basic features that correspond to that specific model , then few optional packages each if someone want to add features.

Where the mustang is just one model that you can option out from 35k all the way up to 53K, people get over their heads when they start adding on all the packages on, and get a sticker price shock.

Nicely optioned GT prem went from 43-44k sticker to 50-52k sticker. That's a big jump. Prem GT base price goes up by $2k, while base EB actually goes down by $600. The '18 has more bells/whistles, but they really add up, and the packages do not compare apples to apples, making it harder to compare. Performance GT package went up to $4k, yet does not include active exhaust ($900) or Magneride ($1700). If you're in the market right now, it'd be hard to decide.

Once all the hype settles down so will the pricing. Before I bought my 2017 GT I asked about pricing on the 2018, my sales guy said the first few sold will be MSRP with no mark up then a couple months in they usually back away from MSRP and deal, it's quantity they are after, it's in their best interest to move as many cars as possible. I still think if you pick options that fit your performance needs you are getting a lot of car for the money. The only problem is you have to wait for delivery.

I'm totally happy with my '16 but am really bummed out that I could have waited and got the MagneRide suspension and the transmission improvements. I prefer the front end on mine better, but the performance improvements sure are cool on the '18s.