By contrast, Turn the Pages allows users to browse some of the most fascinating books in the British Library's collection, including a Jane Austen manuscript, Leonardo da Vinci's notebooks and the Lindisfarne gospels.

Salim Mitha, the director of Yahoo! Search UK and Ireland, said: "Our winner and runner-up are so utterly different. It's the perfect way to show that the depth and breadth of the web means there is quite literally something of interest for everybody."