Exploring the new Facebook Save feature

- Hi there, welcome back to Marketing Tips.…My name is Justin Seeley,…and in this week's episode I'm going to…be talking to you about a new feature on Facebook…that I think every marketer should know about.…It's something called "Save."…And Facebook's new save feature basically…allows users to save content that you've created…to a place in their Facebook profile…where they can get to it later.…This is going to really change the game…in my opinion for long-form content on Facebook.…Because, let's be for real,…in Facebook it's very hard to grab somebody's attention.…

People have thousands of friends,…they follow dozens of businesses,…and their newsfeed is constantly…changing with new information.…So the chances of somebody actually stopping to read…a really long post that you put on Facebook?…Eh, kinda slim.…However, with this new feature,…let's say that you find some way to entice them…to at least pay attention to the heading or the image…that you share along with this long-form content,…Facebook now gives them a way to click and save…

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Released

1/8/2014

In this course, author Justin Seeley shows you the tools and techniques you need to have conversations with your customers, build community, track engagement, measure analytics, and leverage social media tools to grow your brand. Tune in each week for free video tips to keep your marketing efforts fresh.