Liverpool FC are making a pitch for the fashion market, launching their own Signature Collection of clothing and leather accessories.

In a unique move, the club has created a limited edition range influenced by British luxury fashion which will work off the terraces as well as on.

The Reds unveiled the Signature Collection at Liverpool’s Titanic Hotel, where strikers Daniel Sturridge and Divock Origi modelled merino wool jumpers which will go on sale to fans with an £80 price tag.

Other items include a leather wash bag at £40, leather travel bag for £120 and a merino wool scarf for £40. All come with a subtle Liver Bird logo and will be on sale in time for Christmas.

Billy Hogan, Liverpool FC Chief Commercial Officer, explained the collection was designed to offer a wider mix of products to fans who want to show their passion for the club but prefer to shift away from traditional sportswear.

“Our merchandising team has been working hard to create an extensive array of product lines for our fans,” he said. “Signature Collection offers a brand new take on traditional sports branded products.”

Asked who the most fashionable members of the Liverpool squad were, Daniel joked it was him. “I know I am, but I don’t know about him!” he laughed, pointing towards his teammate.

“But everyone’s got their own vibe and I think it’s important you do your own thing. I think there’s a few well-dressed boys, Skrtel is the most trendy he’ll be wearing Givenchy, but there’s not really one most stylish. “

As for the boss Jurgen Klopp, he’s complimentary of course. “I like the hat. I can’t comment on the man’s glasses but I like the hat!”

* The full Signature Collection is at liverpoolfc.com/store available online to pre-order for delivery on November 30 and in stores at Anfield , Williamson Square and Liverpool ONE on November 30.