Unscramble the Blue Letters

And this made me think that perhaps the donor aineecgs had just missed out on a key aspect of marketing: understanding who's the audience. And for donor agencies, unfortunately, the audience tends to be people that aren't even in the country they're working [in]. It's people back home, people that spourpt their work, people like these. But if what we're really trying to do is stop the spread of HIV, we need to think about the customer, the people whose behavior needs to canghe — the couples, the young women, the young men — whose leivsdpened on it.

Open Cloze

And this made me think that perhaps the donor ________ had just missed out on a key aspect of marketing: understanding who's the audience. And for donor agencies, unfortunately, the audience tends to be people that aren't even in the country they're working [in]. It's people back home, people that _______ their work, people like these. But if what we're really trying to do is stop the spread of HIV, we need to think about the customer, the people whose behavior needs to ______ — the couples, the young women, the young men — whose ___________ on it.

Solution

depend

agencies

lives

change

support

Original Text

And this made me think that perhaps the donor agencies had just missed out on a key aspect of marketing: understanding who's the audience. And for donor agencies, unfortunately, the audience tends to be people that aren't even in the country they're working [in]. It's people back home, people that support their work, people like these. But if what we're really trying to do is stop the spread of HIV, we need to think about the customer, the people whose behavior needs to change — the couples, the young women, the young men — whose lives depend on it.