The experience is everything. This idea is a dominant thread in the services sector, including the Midwest wine industry, where it’s the marketeering belief that you need to provide more than just a good wine to ensure...

Evaluating wine is no easy job. Many art forms – like music and painting- continually develop new genres to accommodate new influences. But wine is different. Even today, wine appreciation is based on the proposition that a...

This article is sponsored by MI Wine Barrel, makers of durable and economic stainless steel wine barrels. Larry Mawby isn’t only one of Michigan’s wine pioneers, he’s also one of the funniest people you’ll ever meet....

See related story: 2015 Midwest Wine Conference Preview With the exception of the first weekend in February, the Midwest wine conference schedule runs continuously from mid-January through early March. (The only open weekend during...