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Meaning and Scope of Public Relations…… 1 Definitions and components of public Relations……………………………………… Functions and Careers of Public Relations …... Public Relations and Related Concepts………. Public Relations Publics……………………… 1-7 8-10 11-19 20-26

Evolution and Process of Public Relations… 27 Origins and Pioneers of Public Relations…….. History and Development of Public Relations in Nigeria……………………………………... Models of Public Relations…………………… Models of Public Relations (The Melvin Sharpe’s Model)……………………………… Research in Public Relations…………………. 27-32 33-38 39-44 45-49 50-60

Writing and Speaking In Public Relations… 61 The Challenge of Writing and Speaking in Public Relations………………………………. Editing and Proofreading……………………... The Press Release…………………………….. Speaking in Public Relations…………………. The Process of Successful Public Relations Speeches……………………………………… 61-67 68-75 76-83 84-87 88-94

Public Relations and Society……………….. 132 The Role of Public Relations in Society……… Public Opinion and Propaganda……………… Public Relations and the Law………………… Ethics in Public Relations…………………….. Cases in Public Relations…………………….. 132-137 138-148 149-153 154-161 162-167

JLS 610

PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS

APPENDICES……………………………………………… 168-180

v

JLS 610

PRINCIPLES AND PRACTICE OF PUBLIC RELATIONS

MODULE 1
Unit 1 Unit 2 Unit 3 Unit 4

MEANING AND SCOPE OF PUBLIC RELATIONS

Definitions and components of public relations Functions and Careers of Public Relations Public Relations and Related Concepts Public Relations Publics

UNIT 1
CONTENTS 1.0 2.0 3.0

DEFINITIONS AND PUBLIC RELATIONS

COMPONENTS

OF

4.0 5.0 6.0 7.0

Introduction Objectives Main Content 3.1 Defining Public Relations 3.2 Components of Public Relations 3.3 What public relations is not Conclusion Summary Tutor-Marked Assignment References/Further Readings

1.0

INTRODUCTION

Like most subjects or disciplines, public relations has as many definitions as there are authors and practitioners in the field. These authors and practitioners offer varying definitions based on their knowledge, experience and practices perspectives. However, as we examine these definitions, you will observe points of similarities and unanimity in them.

2.0

OBJECTIVES

At the end of this unit, you should be able to: • • • Accurately restate at least two definitions of public relations....

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