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Description

Updated to reflect the hottest new trends, technologies, and
strategies!

Much has happened in e-mail marketing since the first edition of
this book appeared in 2007. With the dramatic rise of social media
and mobile devices, there are more ways than ever to target
campaigns and maximize your e-mail marketing dollars. The new
edition of this helpful book is full of practical advice, whether
you?re an enterprise-level marketer using a third-party e-mail
marketing company or small business owner handling everything
yourself.

Helps you map out an e-mail marketing strategy with reachable
objectives

Simplifies the process of list-building, message-creation, and
results-tracking

Offers legal guidance, so you stay compliant with anti-spam
laws

Shows you how to deliver your message and incorporate social
media

Explains how to track and interpret results

Includes the top ten things you should not put in your
messages, and much more

Get more out of your e-mail marketing campaigns with this
easy-to-follow guide.

Dummies has always stood for taking on complex concepts and making them easy to understand. Dummies helps everyone be more knowledgeable and confident in applying what they know. Whether it's to pass that big test, qualify for that big promotion or even master that cooking technique; people who rely on dummies, rely on it to learn the critical skills and relevant information necessary for success.