MasterChef deal has key ingredients to tempt tourists to WA

Western Australia will star in a week of episodes filmed for top-rating television show MasterChef Australia, in a deal struck by the State Government through Tourism Western Australia.

The popular cooking competition will feature key locations throughout WA, including Optus Stadium, Perth, the Swan Valley, Margaret River and Rottnest Island.

The WA episodes will be broadcast on Network 10 and the WIN Network to MasterChef’s huge Australian fan base, and in WA’s key international markets. MasterChef episodes featuring Western Australia are scheduled to air in July 2019.

Tourism WA will also have the opportunity to promote the State as a desirable holiday destination in advertising content during the prime time, high rating program.

The advertising will feature travel offers developed with trade partners, encouraging holiday-makers to head to WA for their own culinary adventure like the MasterChef contestants.

The partnership with MasterChef will also promote WA’s unique food, drink and destinations, ahead of the new Western Australia Gourmet Escape in November 2019.