Nokia Company

Nowadays, with the fast technological development of the phones, consumer’s attitudes towards mobile phones have changed. People no longer carry the same phone year in year out, but they change their phone every year, some even twice a year. Nokia is still the largest mobile phone company in the world, but its long-term dominance is now challenged more than ever. Observers have begun asking whether the cutting edge that has turned Nokia into the number 1 vendor still exists.

This report gives an overview on what is happening on Nokia. It includes the history, and a brief introduction to Nokia followed by the company organization. Half way through the report you can find information about Nokia's marketing mix, market share and sales. At the end, this report will analysis SWOT and Nokia strategy.

This report will show you all of these elements of Nokia company, and give you a general idea in introduction page and much more detailed information in body and conclusion pages.

1.0 IntroductionNokia is currently the largest mobile phone manufacturer in the world. With estimated 38% share of global device market in 2007.Nokia devices available at approximately 350,000 points of sale in more than 150 countries and make net sales EUR 8.0billion.It is the fact that Nokia is the World's 5th most valued brand. However, it is difficult to keep its position with the competitors, like Samsung, Motorola, Sony Ericsson and LG(Fig.1).

In this report, we will analyse the data I have collected from different resources and show you some tangible pictures. The initial sections of our report focus on the Nokia's history. Nokia’s success benefits were some advantages they had in the market. These also include company organization and Nokia's marketing mix. Then, we will talk about their market share and sales. Finally, Nokia SWOT and strategy will be analysed. We will look closely at and discuss all of these elements, and why we think that they are relevant to Nokia.

At last, we will try to make a conclusion of the topics discussed and provide some pictures to understand more.

Main body
2.0 History of Nokia
2.1 Roots of NokiaThe roots of Nokia go back to the year 1865, when the Nokia wood-pulp mill was founded in Southwestern Finland. The company is named after the Nokia River in southern Finland, next to which the original Nokia pulp mill was located.

2.2 Story of Nokia
Follow the story of Nokia - a century and a half of innovation, from a riverside...

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...Brief discription
Nokia is a Finnish multinational communications and information
technology corporation with headquarters in Keilaniermi, Espoo,
Finland.
Its principal products are mobile telephones and portable IT
devices.
It also offers internet services including applications, games,
music, media, and messaging, and free-of-charge digital map
information and navigation services.
Nokia has a joint venture with Siemens, Nokia Siemens Networks,
which provide telecommunications network equipment and
services.
Brief discription
●
●
■ Nokia has around 122,000 employees across 120 countries,
sales in more than ISO countries and annual revenues of
around E38 billion.
Nokia was the world's largest manufacturer of mobile phones of
2011, with global device market share of 23% in the second
quarter.
●
By 2010, after dominating the mobile world for more than a
decade, Nokia no longer has things all its own way. In the allimportant smartphone market, competitors such as the iPhone
and Android-based devices have posed a serious challenge
Aims and objectives
●
●
●
(I)To win In smartphones by partnering with Microsoft to
deliver industry-leading smartphones using the Windows
Phone operating system;
(2) Connect the next billion" to the Internet and information,
bringing customers with limited economic means the full
benefits of mobile communications;...

...1. Does Nokia have a truly global strategy, rather than just a series of regional strategies? Explain.
Yes, it does have a global strategy. The global strategy of Nokia is the foundation of all the regional strategies and that is based on overall consumer needs. They found out the main consumer needs is focused on selling products (phones) as lowest price all over the world with its simple, easy and basic models. Also beside that Nokia has series of regional strategies that use most advanced technologies in terms of Camera, music and nanotechnology which is the future feature of the phones in e flexible shape and the last not the least is focusing on the business communications to compete with other companies in the industry and keep its position as the market leader. Therefore they placed their strategy in 3 facets: 1. growing the number of people using Nokia, 2. transforming the devices people use. 3. buidling new businesses.
2. Consider the different global marketing environments discussed in the text. How do these environments differ in developing versus developed countries?
• Developing countries: African, Asian, Latin American countries and Middles East region have the highest sale volumes in a way that the half of the world population have cell phones and one of the three hold a Nokia phone, as China and India are among the countries with highest number of population and...

...﻿
Nokia can trace its roots back to 1865 and a pulp mill in south-west Finland. A century and a half later, Nokia's handset business is being bought by Microsoft for €5.44bn after a troubled few years for the mobile phone giant. Here we track Nokia's rise, and subsequent fall.
1865: Mining engineer Fredrik Idestam sets up a wood pulp mill at the Tammerkoski Rapids in south-western Finland.
1871: The Nokia name is born, inspired by the Nokianvirta river on the banks of which Idestam opens a second mill.
1898: Eduard Polón founds Finnish Rubber Works, which later becomes Nokia's rubber business, making everything from rubber boots to tyres. Nokia wellies are still made today, though not by the telecoms company.
1912: Arvid Wickström sets up Finnish Cable Works, the foundation of Nokia's cable and electronics business.
1967: The official merger of Nokia Ab, Finnish Cable Works and Finnish Rubber.
1979: Nokia creates radio telephone company Mobira Oy as a joint venture with leading Finnish TV maker Salora.
1981: Launch of the Nordic Mobile Telephone service, the world's first international cellular network, and the first to allow international roaming.
1982: Nokia introduces the first car phone – the Mobira Senator – to the network. That same year, the Nokia DX200, the company's first digital telephone switch, goes into operation.
1984:...

...﻿
1. What strategy would you recommend for Nokia going forward? Please develop a complete strategy that addresses the following issues:
Choice of scope: does it make sense for Nokia to be in both emerging and developed markets, or should they choose not to play in certain markets?
How integrated should it be into manufacturing, services (apps), software development, sales, etc?
Answer1: Choice of scope: With dwindling sales in developed countries like USA, UK, Germany, Russia and Italy and even in emerging markets like India, Indonesia and Brazil (as per Exhibit 1) despite previously having a stronghold, Nokia now had to decide if it should continue its focus on emerging markets or attempt to salvage the sales even in the developed markets.
Status in developed markets:
1. The operators usually have more power but this was changing since the emergence of iPhone. It is a replacement market with users looking for up gradation
2. Competition- Growing competition from companies like Motorola, Samsung, LG and Sony Ericsson. The RIM‘s launch of Blackberry(2002) and Apple’s iPhone (2007) was a further set back
3. New Operating System- Emergence of new user friendly operating systems such as Google‘s Android and Microsoft’s Windows mobile further put Nokia on the back foot
4. Inability to understand demand- Nokia failed to identify the growing consumer need for touch screen...

...
Recommending a Marketing Mix for a Service
‘Lumia’ 800 of NOKIA Mobile Company’
Student: Zhou Siyan ‘Effie’
ID number: ZMSC22222
Tutor： Maqui
Due Date： November 19, 2012
Date submitted: November 19, 2012
Word Count: 1249 words
Table of Contents
Executive Summary
1.0 Introduction
2.0 Research Methodology
3.0 Research Findings
4.0 Discussion
5.0 Conclusion and recommendations
Reference List
Executive Summary
When technology change the way people interact with each other in daily life, those writing days were gone with letters and postcards and personalized greeting cards and they are turned into emails, online social networking chat, sending text messages mostly with a mobile phone.
The research paper is about choosing a product on which we will do and recommend a marketing mix. In order to come up with a good marketing mix, we gathered information online and from some interviews, discussion and findings which finally given our own conclusions and recommendations. The outcome of the paper concentrated on the recommended marketing mix for a chosen product which is lumia from ‘NOKAI’ and for its competitor which is G21 ‘HTC’. Therefore, there are different own style between the two companies in doing their marketing mixes, also we believe that our recommendation for a marketing mix for Nokia is...

...Economics- Nokia India Case
Table of Content
Place the mobile- and smartphones on the PLC curve for the Indian market and assess the attractivity of the market. (10 %)
The Indian mobile and smartphone industry is one of the fastest growing markets in the world.1 The market for mobile handsets, which include feature-phones and smartphones, are expected to grow at a CAGR (compounded annual growth rate) of 15.8% over the years from 2010-14. The establishment of the 3G is a positive impact on the Indian mobile- and smartphone market, as that will expand people’s reasons for purchasing for instance a smartphone. 2 In 2013 India got to be the second largest smartphone market in the world, with only China exceeding Indian as the largest in the world.3
The Indian mobile- and smartphone industry can be argued to be at the growth stage on the PLC curve as it is a still expanding market with fast growing sales. The product is simultaneously gaining more and more market acceptance along with a development of economics of scale for each producer within the market. As the market grows it attracts a lot of new competitors.
Nokia India is on the decline stage on the PLC curve (Product Life Cycle). Within the a year (2005-2006) Nokia India lost 6% of their market share in India, while their competitor Motorola gained 7%.4 Nokia India’s market share is continually decreasing and even...

...﻿Why did Nokia fail in Indian market?
1. Lession from the Corporate
http://books.google.com.au/books?id=yPC5BAAAQBAJ&pg=PA339&lpg=PA339&dq=how+nokia+failed+to+connect+indian+market&source=bl&ots=M1GR8b7x_k&sig=VpqxqvlcvJ7Jb6Dgiq6tCqcEk9E&hl=en&sa=X&ei=nB5nVMaLK8O4mwWr64LgDw&ved=0CCsQ6AEwAjgK#v=onepage&q=how%20nokia%20failed%20to%20connect%20indian%20market&f=false
Nokia vs Micromax (Developmental (NPD), Distribution, and Price Flexibility): Although Nokia is still a major player of Indian mobile handset segment, it has lost its tremendous share to competitors because of inflexibility like developmental (NPD), distribution, price, logistics, and It flexibilities in developing new products (NPD). Due to this flexibility or rigidity, Nokia lost touch of its market, which gave the competition enough space to seize the market share of low-income consumer segment. Mocromax, which is currently ranked third in the mobile handset industry, took a large chunk of market share away from Nokia because of the developmental flexibility. New innovative features like dual sim and wireless radio were offered by Micromax in its products. Nokia, however, failed to arrest its market share, because it could not add such innovative features in its handset. Due to this, Mocromax zoomed to third position in the market, while it started as a small trader/dealer of Nokia products in...

...﻿Introduction
Nokia was founded in 1865, is headquartered in Finland, mainly engaged in the production of mobile communication products multinational, is the world's third largest mobile phone manufacturer. February 2011, Nokia and Microsoft entered into a strategic alliance and the depth of cooperation. Over the past few years, Nokia shares have gradually from London, Frankfurt, Paris and Stockholm stock market delisting. February 9, 2012, due to poor management, Nokia announced layoffs in three mobile phone manufacturing plant 4000. April 11, 2012, due to huge losses for several quarters, Nokia shares plunged 17 percent, the market value has shrunk $ 5 billion a day, to fall back to 1997 levels.
In the September 3, 2013 Microsoft officially announced a $ 3.79 billion euros acquisition of Nokia mobile phone business, to 1.65 billion euros while the acquisition of its patent portfolio, which means that Microsoft's acquisition of Nokia's business and assets of the expenses totaled 5.44 billion euros (about $ 7.17 billion).
Nokia failed because of its long-term monopoly in the mobile phone market, resulting in a slack, underestimate the enemy emotions; enterprise bureaucracy has become popular, gradually lost self, lost the incentive to innovate. And in the mobile phone industry has changed, especially after the popularity of 3G mobile Internet revolution brought,...