Around the Web: How To Properly Use Your Twitter Feed, Content Marketing Myths, How To Build Your Brand

Welcome to Bridgeline Digital’s daily links post on the B-Line blog named “Around The Web.” We’ll be checking in every morning with relevant (and entertaining) pieces found across the Internet about Content Management, Marketing, SEO Strategy, and General Business News. Our hope is this will become part of your morning, a detour you enjoy as you sip on your third cup of coffee before noon. And fear not, this space is not a one-way street: We want you, dear reader, to interact with us; tell us what you like, what you hate, and what you want more of in the comments section and on Twitter.

Around the Web

Jeff Bullas posed an interesting poll as a litmus test for how people should be using Twitter. Out of the near-800 responses (as of this morning), 46% of responders said it was OK to use Twitter as (essentially) a RSS feed.

Here are the results:

Should You Use Twitter Automation?

Total Votes: 768

Yes 20.7% (159 votes)

No 29.3% (225 votes)

Sometimes 46.88% (360 votes)

Other: 3% (24 votes)

The feeling here is that you should try to actively use Twitter to engage your community. A content farm, while valuable for followers playing catch up, isn’t interactive — it’s a one-way street. We’re realistic, and understand it is neither feasible nor worthwhile to interact with each of your followers, especially if you have thousands, but the feed should drive conversation, not just traffic.

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On Marketing Profs, Brendan Cournoyer discusses three myths about content marketing that “drive him crazy.”

1. Content Marketing Is All About Blogging — Text is the name of the game, but channels — like YouTube — are opening up the playing field. Don’t limit yourself to a company blog.

2. Content Marketing Can’t Be Promotional — Your content shouldn’t scream, “Buy our product!” It comes off too self-serving, but yes, effort has to be made to tie in a call to action to see how your solution can help solve your customers’ problems.