Salonceuticals, a provide of hair care products including RegenePure DR, a leading hair loss shampoo, announced the launch of an awareness campaign to help consumers choose the right shampoo for hair loss.

"Not all hair loss shampoos are created equal," says Don Farber of New York and Miami-based Salonceuticals. "And it's essential for both men and women concerned about hair loss to know the real facts, so that they can make an informed decision and choose a high quality shampoo that gives them fuller, healthier and thicker hair â€“ instead of making their hair loss problem even worse."

A main component of hair loss shampoos is Ketoconazole, which is used to mend scalp inflammation and damage. It has also been found effective in curbing the production of hormones that cause alopecia. Patients may also choose shampoos that contain Palmetto extract. This product has been already approved in Europe for the treatment of male pattern alopecia.

Hair loss shampoos that contain caffeine, niacin and linolenic acid (a form of fatty acid) are found to stimulate the scalp and follicles. Natural products such as emu and jojoba seed oils provide deep tissue nutrients that heal and rejuvenate the scalp and follicles. Patients suffering from all types of hair loss can get relief using shampoos that contain these products.

On the other hand, there are shampoos that contain certain chemicals that cause adverse effects in people suffering from hair loss. For example, shampoos containing alcohol robs the hair and scalp off the moisture required for the healthy growth of hair follicles. These shampoos make hair loss worse. Similarly, sodium lauryl sulphate, which is used in certain shampoos to create the traditional sudsy look and feel, is likely to cause skin irritation.

There are certain chemicals like DEA (diethanolamine) used in shampoos that are carcinogenic. They react with other ingredients to form a severe carcinogen called nitrosodiethanolamine (NDEA), which is absorbed by the skin. The Cancer Prevention Coalition warns that NDEA has been linked with stomach, esophagus, liver and bladder cancers. Certain types of hair coloring agents and synthetic hair fragrances are also likely to damage the overall health of the body.

Farber says, "It's simply immoral for some companies to prey on the emotional vulnerabilities of men and women by making false promises with their hair loss shampoos, or by adding damaging

and dangerous ingredients to their products like alcohol, DEA, sodium lauryl sulphate, artificial colors, and more."

The hair loss shampoo awareness campaign aims to spread information about hair loss in men and women and the healthiest way to deal with it.

Hair loss shampoos are not the only products of concern among people opting for "better look" hair treatment. Earlier this year, the U.S. Department of Labor's Occupational Safety and Health Administration (OSHA) issued a hazard alert about Brazilian Blowout and similar hair smoothing and straightening products, warning that hair salon workers and clients could potentially be exposed to formaldehyde by using them.