Tools

The Castle Creations B-LINK is a Bluetooth wireless adapter which allows users to wirelessly program custom settings into Castle Electronic Speed Controls with their mobile devices. The B-LINK adapter PCB is overmolded with a polymer blend that allows for Bluetooth functionality but also provides waterproofing. I led the design direction for the product as well as the video production for launch. I also provided art direction for the branding which plays upon the Castle lightning bolt which was turned into a radio signal. This was used for both the product graphics as well as the mobile app. The mobile app was already in development when I started with Castle in 2017. I helped refine the app UX however, there were limitations in what we could accomplish internally. We hope to release a future version of the app with better UI/UX.