Pernod Ricard Travel Retail has introduced the first collection of rare 50 Year Old single malt scotch whiskies from The Glenlivet Winchester Collection.

Vintage 1964 is the first release from the collection. Eleven of the 100 bottle available worldwide will be sold in Travel Retail across Europe, Asia and Pacific from mid-October.

Nikki Burgess, global brand director for The Glenlivet, said: “The allocation of these bottles of hand-crafted Vintage 1964 to Pernod Ricard Travel Retail is a statement that reflects the growing appetite of high net worth passengers for extraordinary unique expressions.

"Travel Retail is an increasingly critical channel for luxury products and offers huge potential for growth as customers search for the latest premium products in airport," Burgess said.

Pernod Ricard Travel Retail Europe’s allocation will be unveiled at World Duty Free stores in Heathrow Terminal 2 and 5 on 24 October.

Nigel Sandals, Liquor Category buying manager UK at World Duty Free Group, added: “It is incredibly exciting to be launching two bottles of this luxury expression in the World Duty Free Stores at Heathrow Terminal 2 and Terminal 5, and we are delighted to be partnering with The Glenlivet for this rare release. This partnership highlights the enduring benchmark of quality that is set by both The Glenlivet and World Duty Free Group.”

Eight bottles will be available from Pernod Ricard Travel Retail Asia, including Singapore’s Changi Airport. One bottle has been allocated to Pernod Ricard Travel Retail Pacific to feature on the connoisseur’s wall at Sydney Airport.