Discover:China at Advertising Week New York

28 Sep, 2018

Debuting at Advertising Week New York this year: Discover: China is a half day immersion programme featuring the latest technologies, innovations, startups and opportunities from China. Come and learn about a country promoting innovative thinking on an enormous scale. There’s a phrase that has been coined and is banded about often: startups by most, innovation by all. Taking place on the Culture Stage at 3:15 PM, Tuesday, October 2, here’s a selection of some of the sessions you can see:

STARTUP PRESENTATION: FUGETECH

This session is for global marketing executives who want to deepen their understanding of China. Join Stephen Leong President, FugeTech as he traces the historical evolution of China’s marketing industry. He’ll shed some light on how China got here and where it’s going in the future.

FROM COPIED IN CHINA TO CREATED IN CHINA

In the past, China blatantly copied ideas and products from the West. Over the past decade, however, the energy and intelligence powering China’s catch-up “imitation economy” have begun to spill over into greenfield spaces not yet seen in the West. Key factors driving China’s “Creation Economy” include new wealth and China’s love affair with mobile technology. Today China has thousands of nimble upstarts in an ecosystem with valuations and access to capital that rivals Silicon Valley. Join Bessie Lee, Founder and CEO, Withinlink,as she talks you through it.

WHAT FUTURE OPPORTUNITIES ARE BEING CREATED BY THE GROWTH OF CHINESE APP DEVELOPERS

The increasing numbers of Chinese app developers targeting the global apps market represent a potentially huge new opportunity for western platforms, agencies and marketers. The big question is whether these app developers will choose incumbent platforms such as Facebook and Snapchat, or whether these global budgets will foster a new kind of approach. In this session, Clement Cao, Mobvista’s co-founder and president, will share new research from Mobvista which shows how the shift in the mobile app industry is affecting the wider app marketing ecosystem, and what kind of companies will prosper in the new global app landscape.