Say the word “postcard” and most people immediately think of that glossy picture of palm trees you get from friends who are on vacation. Successful real estate agents know that the seemingly humble postcard can serve two vital functions in real estate marketing:

It puts information about a property you’ve listed directly in the hands of people who know a motivated buyer.

It lets other homeowners know that you can successfully sell property in their neighborhood.

While you can use a postcard mailer to communicate whatever you want, we’ll cover two specific applications here: the “Just Listed” postcard and the “Just Sold” postcard.

The “Just Listed” Postcard Mailer

As soon as you list a property for sale, you should immediately send a postcard to other homeowners in the neighborhood to announce the listing. It sounds counter-intuitive: why send a postcard mailer to people who already live in the neighborhood? Do I really think someone’s going to buy a house so they can move a couple of blocks?
The answer to that question is of course “no,” but there are two reasons why this postcard can help your business:

It increases the likelihood that nearby homeowners will know the property is for sale and will tell their friends and relatives who want to move to their same neighborhood.

It lets future sellers know that you list homes in their neighborhood.