Topshop owner Sir Philip Green said: "It is fitting to have a fabulous, young British star such as Cara at the epicentre of our campaign. I am hopeful and confident that this will be the beginning of another strong relationship for Topshop."

Cara's latest role follows her debut for the brand in 2010 when she featured in a Kate Moss Topshop campaign video. She has also strutted down the catwalk for Topshop Unique, and her famous Harlem Shake took place backstage at the Topshop Unique autumn/winter 2013 show.

The store's creative director Kate Phelan added: "Cara is a true Topshop girl. Her style is confident and playful and she can be sophisticated and chic as easily as she can be cool and casual.

"Putting her spin on everything she makes the Topshop collection her own. Her uninhibited natural energy is intoxicating, she is free spirited and fun," she added.