The Binnenstraat, one of the event spaces, was the main artery of the former sugar factory. Today it links all the different areas of the complex, and is ideal for events such as smaller conferences.

Whether you want to share knowledge, inspire your existing customers or attract new ones, this is the way to do it. The right location is crucial to the success of your conference,

and SugarCity Events’ industrial ambience provides a suitably inspiring backdrop. The distinctive symmetrical layout of the pillars in the Binnenstraat event space are a reminder of the former sugar factory’s rich history. It’s 900 metres in area, but its elongated L shape creates an intimate setting in which your guests will quickly feel at ease.

The Binnenstraat can be laid out in different ways. It’s particularly suitable for smaller groups, and can also be used as a breakout room and/or registration area for events in the adjoining Middenfabriek or Pulppersloods, the two biggest spaces at SugarCity Events.

SugarCity Events was the Netherlands’ oldest sugar factory, operating from 1863 to 1992 and owned by CSM Suiker. The air was full of steam, the din of cranes and other machinery, and the smell of sugarbeet.

Since 2002, it has been undergoing redevelopment by the Cobraspen Group, transforming it into a unique event location while keeping the factory itself fully intact. It incorporates all the advanced technology you’d expect from a modern event venue, but this has been done subtly and with respect for the factory’s character.

The unique décor is testimony to the former sugar factory’s industrial grandeur, and it is still making history with many memorable events.