Victoria Ecommerce

When I am coaching my clients on marketing their businesses online, the one thing that they voice the most frustration over is coming up with blog topic ideas. They are constantly coming up with reasons why they cannot think of any topics. I realize this is hard, and often struggle with the same problem. But blogging is ...

A recent study by The Gartner Group found that at least 20% of customers are loyal to one single company. In total, these customers are responsible for 55-70% of the total annual sales for their beloved business. This is a significant contribution, which makes leveraging loyal customers one of the smartest approaches you can do ...

Improving your users’ experience of your e-commerce website is one of the most profitable moves you can make to improve your bottom line. This is because recent studies confirm that almost 70% of all e-commerce shoppers will abandon their carts before checkout, which translates into lost revenue of thousands of dollars annually....

The modern consumer has an increasingly shortened attention span. In addition, they are quite used to instant gratification. They want their questions answered 24/7. Consequently, humans do need sleep and you just can’t answer every single question at all times....

The shift from desktop computing to mobile-first operations is a pervasive one. While desktops and laptops still haven’t been replaced as workhorses, mobile devices have become our go-to technology for a majority of our web-based interactions. When we watch YouTube on the couch or read a magazine on the subway, our phone is our preferred ...

Did you know that approximately 98% of shoppers fail to convert when they first visit an ecommerce website? When such a large percentage of potential customers leave your website without purchasing anything, you’re bound to wonder why and ask yourself “how can I fix this problem?” via GIPHY Ad retargeting is the simplest solution for ...

Business owners who run e-commerce websites are usually so preoccupied with focusing on listing products or services and then writing descriptions for them. They may even go as far as to research keywords on Google and then incorporate the best ones into those descriptions. While those are all effective things to do for driving traffic ...

Nothing stays still in the world of marketing for long and content is no exception. For years now, businesses have been told that high-quality, long-form, content is the best way to rank on search engines and convert visitors into customers. But the truth is that new content formats may be more effective than your standard ...

Google Merchant Center is a key tool for anyone with an ecommerce business who want to increase their sales online. It gives you the opportunity to create better adverts for your products, enabling them to show up individually in the Shopping section of Google’s search results. Here is an example of what the shopping section ...

When it comes to marketing for your ecommerce company, an inbound marketing approach can help you get where you want to go. Inbound marketing allows you to position your brand as a thought leader in your industry and keep prospects and customers coming back for more. In this post, we highlight how inbound marketing works, ...