Archive | Marketing

I’m not a fan of link posts, but for once I’m going to indulge in it myself: OpenSkies is a new airline from British Airways and it has launched not with a traditional website, but with flyopenskies a business blog…

I haven’t blogged much about Le Web 3, mainly because lots of other people already have and I also twittered it extensively. However, I felt compelled to respond to The Guardian’s Jemima Kiss and her post on “Beautiful women at…

Electrolux is the latest big brand to launch a social media news room. As its new, it’s pretty bare at the moment, but the bones are already there with tag clouds, YouTube, Flickr, Creative Commons license and a Share This…

Next month I’m off on my first US business trip for Wolfstar. First I’m in Las Vegas for the WOMMA Word of Mouth Marketing Summit (November 14-15) and then we’re driving back through California to San Francisco. I did think…

Congratulations to Todd Defren at Shift Communications for screwing up on a social media outreach programme. Actually it’s not so much congratulations for screwing up, but more for doing the right thing by acknowledging it, sharing the experience and learning…

Constantin Basturea has just announced Global PR Blog Week 3.0. He says: Itâ€™s an event that will present the best articles, interviews, debates, case studies, and essays on how social media continues to change the Public Relations and Communications theory…

Dell has managed a real coup in securing Andy Lark, former VP of marketing at Sun Systems, as its new VP of Global Marketing and Comms. I’ve never had the pleasure of meeting Andy, but his blog is near the…

With more than 20 years in public relations I’ve convinced more than a few journalists to take a look at my clients’ product. One of the interesting things about writing a (reasonably) popular blog is that I now receive several…

Drew B is a judge for a competition to design a new logo for European social networking bookmark site Mister Wong. I’m not convinced that this is a good idea. In fact, I’m fairly convinced it is a very bad…

Tom Coates of the excellent plasticbag.org blog has quite rightly complained about the frequent incompetent pitches he gets from PR firms. Tom thinks the reason is because Stephen Davies included him in his list of the Top 100 UK Blogs….