The Marketing Funnel - Consideration

Last week we discussed the first stage of the Marketing Funnel, Discovery.

The second stage of the Marketing funnel is Consideration. This is where people move from the Awareness stage into considering your services.

In the consideration phase, you want to provide content that helps potential customers see your value. At this stage, you're speaking directly to the people that we can provide a service to, and making sure they know we can help them. Don't put on your sales hat just yet, we still need to build trust and expertise.

People are interested in learning more about your business so you should provide content for them that shows your value, shares your expertise, and builds trust. Content in this stage should include items like Testimonies, How-to's or best practices, and Product highlights.