BERGEN BOWLING W/ ERIC ODEEN

About the process

This is a combined advertising campaign for Bergen Bowling, and the release of the newest music video for norwegian artist Eric Odeen.

It all started when Bergen Bowling wanted us to do a commercial for them. They wanted to show their audience that this is the most attractive place to go for socializing. The challenges we were given, was to make a standard bowling alley into an entertainment place, in addition to showing what else they offer beyond bowling.

The idea of combining the commercial with the shooting of a music video, originated early in the planning process.
We realized we could stretch this much further. That is why we involved Eric Odeen, to write a song that emphasizes the idea of this being the place to hang out. With a song in the pop genre, it was extra fun to combine a feelgood commercial with the making of a music video.

Professional dancers began choreographing, the band began to practice for the performance, and the crew worked feverishly to fill the video with exciting content. The recording was done in two intensive and effective days.

The commercial / music video was mainly produced by the dynamic MYREZE-duo Martin Lavik Nygaard on directing, and Christoffer Møgster on camera.

Everybody involved went into production with one goal, and that was to make such a feelgood commercial, that people would flock to Bergen Bowling to socializing and fun.

The result of the shoot is a great music video with a catchy song that doubles as a promotional film for Bergen Bowling. We also made shorter versions to promote the song release.

In addition to video material, we gave Bergen Bowling a new look in the bowling alley.

Our graphic designers made an awesome wall painting, that is used as a background in the video. We also designed the new graphics for the bowling lanes.

MYREZE has delivered a strategy for Bergen Bowling and Eric Odeen for the release of this campaign. We have produced promo materials for the launch, and to create awareness in social media. Graphics were also produced to both Eric Odeen and Bergen Bowling’s public channels in line with the release, the advertising film and album cover.