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Scunci

Making Scunci more competitive on-shelf

Client and Partner

Conair

Deliverables

Strategy,Design,Branding,Positioning,Print,Packaging

Platform

Packaging redesign

01/
Making a stand out product

Consumers today have more choice than ever before. For retailers developing or evolving their brands, the most significant challenge is establishing shelf presence – something that Scunci faces every day. With a need to be distinctive to spike sales for their electrical styling range, channelzero was engaged to develop a brand strategy to make Scunci more competitive.

02/
Young, outstanding and vibrant

After the investigation phase of the brand, we discovered that their existing positioning was too serious and lacking in personality. Our approach was to be bold; adopting a light colour palette with pops of bright colour blocks to give a fresh, young and more vibrant image with the consideration of how the range will look merchandised together to stand out against their competitors, whilst conveying value for money.

03/
Achieving great results

This modern approach helped to achieve a great result, growing the category by 41% and an increasing sale by an average of 24% across the four-product range.

Our approach was to be bold; adopting a light colour palette with pops of bright colour blocks to give a fresh, young and more vibrant image