058 Gentle Persuasion

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Summary

When it comes to persuasion, sometimes the most effective way is exactly opposite of what we might think. We’ll look at that in our Thought of the Day. And in our second segment, we’ll continue to look at persuasion and see how, when done correctly, it’s always about honoring the other person. That and more on today’s show.

Bob’s Thought of the Day

We’ll Explore:

The difference between persuasion and manipulation.

The two conditions that must take place for influence to be persuasion, not manipulation.

How Benjamin Franklin used a very counterintuitive method of persuasion in order to make a loyal friend out of an enemy.

Persuasion at the Border

You’ll discover:

Bob’s account of using principles of persuasion while going through airport customs.

The importance of controlling your emotions in a tense situation.

Why a bruised ego causes people to act in ways that are not in accordance with their personality.

How to use the principle of thanking someone in advance for what you want them to do.

Resources

Listen to The Go-GiverPodcast on iTunes

About the Book

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. Joe learns that shifting his focus from getting to giving — constantly and consistently creating value for others — leads to exceptional returns.

Rapidly going from national bestseller to global phenomenon, The Go-Giver has gained a devoted following with over 500,000 copies sold. It’s utilized as a resource in major corporations to small businesses, in schools and churches, in book clubs, and more. Nearly a decade since its original publication, this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.

Author: Bob Burg

Bob Burg is coauthor of the International Bestseller, The Go-Giver,Go-Givers Sell More and The Go-Giver Leader. He is author of the sales classic, Endless Referrals and Adversaries into Allies. The Go-Giver has been published in over 20 languages and has sold over 500,000 copies.
To receive Bob's Influence & Success Insights via email, visit www.burg.com.

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