The Vegvísir is an Icelandic magical symbol of navigation, also known as the "Runic Compass". The old Norse word translates to 'guidepost' or 'direction sign'.

An old manuscript declares that "if this sign is carried, one will never lose one's way in storms or bad weather, even when the way is not known". That same quote is also written in runes around the symbol on the air freshener.