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Do you really think there are people out there saying "gee, I wish there was a cola that was 1/2 diet and 1/2 regular".

And couldn't such a person just mix the two at the fountain anyway? Or just pour 2 cans in a 24 oz cup?

I don't see it. Diet people will go for the zero calorie version, and regular people will go for the full flavor.

The only hope I could see is if Coke semi-diet is a duplicate of Coke (diet Coke is NOT really a diet version of Coke like diet everything else is a diet version of everything else, it contains a different formula). And that is limited to a few hard core Coke loyalists.

As I understand it, Coke is actively testing this online with a particular market research firm (I can't mention the name for legal reasons), and they were the same folks who tested out Vanilla Coke (and Diet Vanilla) and once word leaked to the media...

My point Saint is you can buy a bottled water at a convenience store for up to 1.29 for 12oz. That makes it nearly 10 times more expensive than gas.... crazy! Coke and Pepsi need to do something this sugared water for kids is going to come to a slow down over the next few years. Too many calories and too much sugar for kids.

but I am sure your drink is better for them right? if people don't want their kids to get fat like them or have rotten teeth then maybe they shouldn't buy soda for the kids. it is all the same people wnt to blame others for the fact that they sit in front of the computer or the tv and eat friggin twinkies and drink soda all night with the only exercise they get is going to the bathroom. then one day they look in the mirror and go "how did I get so fat?" "it must be so and so's fault. It can't possibly be the fact that I don't do anything but sit around on my kiester." Then some leech or umm lawyer says to them "lets sue X (fill in the name) of course it is X's fault that this happened to you. more times than most know the lawsuit is settled out of court for a fraction and X keeps its good name and moomoo gets more money to buy guess what a bigger tv and a faster computer. Probably more twinkies and hohos too.

If what you did yesterday still looks big, you haven't done much today.