The Official Venmo Blog

July 28, 2016 · by Venmo

We are thrilled to share that Venmo has been honored as a Breakthrough Brand on Interbrand's 2016 report. This week, Interbrand, a global brand agency, released a highly influential annual report recognizing innovative organizations that have both unique business models and strong brands. Interbrand’s comprehensive methodology analyzes the abilities of top brands to drive business performance, demand a premium for products and services and create passionate customer loyalty.

In celebration of this report, we participated in Interbrand's Breakthrough Brands Summit at the New York Stock Exchange yesterday, a half-day of innovative discussion and sharing of best practices among senior leaders from emerging brands to established brands. Venmo's Marketing Director Kasia Leyden participated in the Summit's opening panel on brand growth - how to plan for it, how to maintain it and the future of it.