Imagination revs up Ford's campaign

Pictured: Ford's stand at the Commercial Vehicle Show, which took place in Birmingham on 26-28 April

Imagination brought
Ford's British message, One and Only Transit, to life in a modernised stand
at this year's Commercial Vehicle Show.

The creative agency
used bold and impactful stand design and architecture for the show, which is
Ford's flagship for its commercial range, and drew on the company’s new visual
identity in the 2016 Unlearn brand campaign.

Imagination also
made five vehicles from the Transitrange available for visitors to test drive, while also offering
15-minute digital download sessions every hour, which provided insights into
how display, social and search engines could be used to enhance business.

More than 20,000
visitors attended the three day show, which took place at NEC Birmingham on 26-28 April.

David Girling,
Imagination’s business head for the Ford Account, said: “The Commercial Vehicle
show is a serious business to business show and we wanted to provide a space in
which to facilitate serious business discussion. The fact that we were also able
to bring the ‘Unlearn’ campaign to life was an added bonus.”