SteadyRain announces the win of an International Academy of the Visual Arts 2013 Davey Award. SteadyRain has been honored for search engine optimization and pay-per-click work for Landmark Bank.

Regional financial institution, Landmark Bank, approached SteadyRain for a comprehensive online strategy that would help the company reach its target market online and improve its exposure to potential customers. Its business provides financial services to 41 locations in 28 regional communities and sought to target all demographics in these areas. SteadyRain was tasked with increasing organic search visibility, providing clear and transparent reporting, and increasing web traffic via paid search in Google and Bing. Landmark Bank also sought SteadyRain out as a new search marketing partner to provide a higher level of management, performance, transparency, reporting, and analysis to its existing SEM campaigns.

“We are very proud of the work we completed to earn the Davey Award for Marketing Effectiveness. This kind of recognition is a testament to our dedication to our client’s success,” said David Kidd, SteadyRain Senior Online Marketing Specialist. “The team’s drive to continually improve our client’s campaigns has been instrumental in our ability to remain competitive in a constantly-changing digital marketing space.”

SteadyRain’s strategy included how to reach those searching for banking services in an environment oversaturated with financial search terms. Comprehensive and focused keyword research conducted by SteadyRain’s online marketing specialists determined specific keywords that Landmark Bank could utilize on its website and in competitive paid search campaigns. As part of this effort, SteadyRain is required to work within governmental compliance regulations when devising and executing Landmark Bank’s online marketing strategies.

"The team at SteadyRain has been a pleasure to work with," says Andy Craig, Marketing Manager at Landmark Bank. "Their expertise in OLM has taken our website and online marketing to new heights."

Through its proven PPC campaign management process and methodical search engine optimization implementation, SteadyRain has been able to increase paid traffic by more than 360%, while lowering cost per click and improving ad position as well as increasing organic traffic by more than 30% month-over-month since taking over Landmark Bank’s SEO and PPC campaigns.

The Davey Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), organization that recognizes outstanding work within traditional and interactive media and promotes innovation in media.