The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers …

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. The best practice for internal linking is to think primarily …

Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote …

Sites that promote “thin,” low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to …

It has long been understood that Google’s ranking algorithm is complex (by design). Colorful images, funny pictures and exciting visual statics are found extremely beneficial in developing tempting and captivating content. If you want the maximum number of people to behold your content, sum up a number of interesting …

Mobile sites
not only use a different format from normal desktop sites, but
the management methods and expertise required are also quite
different. This results in a variety of new challenges. While many
mobile sites were designed with mobile viewing in mind, they weren’t
designed to be search friendly …

SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. How do you work out the price of SEO packages? The page title is still one of the most important ranking factors for Google, so …

Keyword research can help you discover new content opportunities, while it can also improve your existing content. To be sure, stealing and republishing someone else’s content without their permission is a terrible practice, and doing this frequently is an obvious sign of a spammy, low-quality website. The rank is …

Get people talking about your brand, and mentioning it on their website, or any website for that matte Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter …

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. Earning a link from a high-quality, relevant …

The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites …

Google allows webmasters to geographically target certain websites
or sections of your website to certain locations and regions via Google
Webmaster Tools. You can find these settings by logging into your Webmaster
Tools account, looking under Site Configuration, and changing your geographic
targeting in the Settings tab. Both Google and …

Make sure your backlinks appear to be natural. Don’t ask webmasters to link back to your pages with a specific anchor text since this can haphazardly result in a pattern that may get noticed by search engines and cause you to get a linking penalty. A search result with …

SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. Writing good page titles is an essential skill for anyone doing SEO. The title tag is the first thing a user sees in the search …

Google’s featured snippets, also known as “position zero” on the SERP, can be a great opportunity to get one over your competitors in search results. What we need to understand is that search engine optimization begins with the simplest of foundations: Create a Website that is easy to crawl …

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! The online audience has evolved and expectations are high. They are mobile, they are …

Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one …

The basic premise is that a page will show up in search engine results
because the website had mentioned the terms that were being searched
for on the website page. Of course, many websites use the same keywords
on the same page. Google does not expect you to meet all …

Pay attention to how and where you’re linking in your content. There’s a balance here that might take some practice to nail down. The key to quality SEO is all about research research research. The first thing that has to be considered, when planning your website content, is …

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Which relevant search terms are most popular? Many companies err by assuming a particular term is popular. They put all of their efforts into being number …

If an SEO tactic worked for one website that does not mean the same can be successfully applied to another. Your first question should be 'what are my keywords?' Excercise - take a sheet of paper and write down the words that you think are important and relevant to your site …

Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. Press releases are some of the least-appreciated backlink tactics out there. Fortunately, you don’t need a Madison Avenue PR …

Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. The problem with directories: A good directory’s intent is to categorize
the …

Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. Guest articles are a good way
of improving your branding
and …

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern …

A DoFollow link is a link which passes on “link juice” to the website it’s linking to, which is essentially a vote or point to the linking site. The alternative is a NoFollow link, which passes no link juice and does not help you rank. Website Optimization is about …

Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. One of the best ways to get links when you’re first starting out is to ask people
you …

Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. Even if the social …

Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from …

Web users want to see what the content (and therefore the title) is about without having to click on it. Allowing the readers to read the whole title in the search results will attract more qualified leads and customers to your site because they will know what they’re getting …

It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is …

In general, though, focus on relevance above all else. It’s tempting to just shoot for the big, authoritative opportunities, but by doing so you run into a few issues. Google now supports using the rel=“canonical” link element across different
domains. This means that you can have similar content …

Modern SEO is about so much more than keywords and meta tags. Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add …

Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is …

Google and other search engines also use the text of the URL of the page
to determine the content of the web page. You should use your keyword or
phrase in the URL of the web page - either the folder/directory structure or the
HTML file/page name itself. To …

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. Search Engine Optimization, or SEO, is an integral part of any digital marketing …

Keyword selection is the starting point of the small business SEO process. You must choose keywords that are directly relevant to your business, which people are actually searching for, and which aren’t too competitive for your budget. Choose the right keywords – limit yourself to around 5 to start with …

SEO specialists believe strongly in the value of backlinks, hyperlinks on third party sites that point back to your site. There is no doubt that Google values legitimate backlinks highly in calculating a website’s position. SEO is a set of practices and techniques to optimize a website to get …

People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Do some keyword research and create a list of all the keywords for which you want to be ranked on search engines. Sort this list …