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The packaging for the new frozen meals was designed to bring the popular restaurant experience into the home. The new line of frozen entrées main dishes and sides are geared to time-starved consumers looking for quality and simple dinner preparation says Holly Linton LAGA director of client services. Heinz wanted us to clearly and cleanly communicate the brand positioning and restaurant experience to the consumer. Offset-printed in six colors the familiar Boston Market logo and backlit glow are intended to communicate the warmth of eating at the restaurant.

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