This means the more relevant links you have from authority sites, the higher you are likely to appear for your search terms.

So links, in the end, equal visits.

And every website needs those.

Is link bait likely to incur a search penalty?

There is nothing underhand about link bait. It earns you links, it doesn’t buy them. As such it provides the ideal links in the eyes of search engines.

So, link bait is not at all related to jail bait, and here’s what else can be misleading about the term:

It’s not all about links.
It’s about quality content that your customers will find really useful. It is precisely because it is so useful that other sites link to it.

It’s not all about the search engines.
Of course links do make your site more important in the eyes of a search engine…
… But having a quality link from a popular site will also help refer visitors directly to your site from theirs.

It’s not random at all.
The word ‘bait’ may give the impression that this is a rather random ‘throw mud at a wall and see what sticks’ exercise, but nothing could be further from the truth. It’s highly targeted content that achieves specific goals (such as to nail a search term, create traction with a specific audience or build your site’s authority).

It’s rare to find a copywriter that gets SEO, and even rarer to find an SEO who can actually ‘do’ content. Mat combines the two with ease, turns round projects quickly and delivers quality work every time.

Mat is wonderful to work with: it’s rare to find such a versatile, insightful and lightning quick writer, rarer still to find one with his in-depth knowledge of digital marketing. He’s reliable, conscientious and fun to be around.

It's really difficult to find a writer who can provide the focus, warmth and urgency that prospecting emails demand. To find one who can also sort out our brochure and content marketing requirements is rarer than a three-minute pan-fried steak.