Search Engine Optimization

Speaking of search engine ranking, SEO is the acronym for Search Engine Optimization. SEO is the process of designing, developing and publishing a website so that Google and other search engines understand what your website is all about in order to match searched terms and phrases with the most relevant corresponding websites. There is no magic formula to make your website go to the top of the list. Google’s sole aim is to give their users the best experience possible which is to output the best websites available for the word or words that are entered into the search box. Your business may offer better quality services at fairer prices and be much more reliable than all of those competitors listed above you in the search results. But the Google bots don’t know this. The bots only care that your website has the right amount of relevant keywords in the page copy, or the meta-tagged image, or that your domain name is registered for five or more years and that your site is secure and loads quickly and most importantly is MOBILE OPTIMIZED. If your website is old and is not optimized for viewing on iPhones and other small screen devices, your website will be lost on page 5 or worse in the search engine results and you will lose many potential customers.

SEM – Google AdWords

SEM stands for Search Engine Marketing and basically it consists of the advertisements that come up at the top of search results. The greatest thing about SEM is that it is completely measurable.

We can measure:

How many times an ad is served up, How many times it is clicked on and through to your website

When the click through occurred

From where the click came, What type of the person was on

General demographic information

We also use call tracking to measure results even further. A special phone number is added to your website and each time a potential customer calls that number, the call is recorded. SEM is the fastest way to ramp up online marketing to for solid, measurable results.

Social Media Marketing

Social Media Marketing is Facebook, Twitter, Instagram … This type of online marketing is more passive than SEO and SEM. Here the goal is to keep your business on the minds of your customers without selling them something. This is more of a subliminal approach to online marketing in that the subject matter of your posts are going to be of a friendly, amusing nature. You want to capture the imagination of your customers, catch them off guard, give them a reason to want to interact with you. This is a good way to build a sense of community and trust with your current and potential clients. Social Media Marketing takes many hours of work each week and takes months to build a following large enough to make a real difference in your your company’s sales. However, if you are successful in building a large following on Social platforms, your business will see a fantastic growth to its bottom line.