The Power of Data

As our use of social media increases, so does the amount of information we share about our activities, our relationships and ourselves. Just ten years ago, marketers had to bribe customers to share a fraction of the rich data we have access to today.

But data sitting in silos doesn’t help anyone. least of all the customer. Turning the data into useful experiences is how marketers unlock the power of data.

Since most people have at least one social profile, people are willing to give marketers access to social data in exchange for a personalized experience across the sites they frequent.

This high-value data allows marketers to develop more meaningful, and profitable, relationships with their audience in ways like:

Enable people to find places and friends

Make discovery relevant

Build an active community of brand promoters

Solve problems that earn fan loyalty

Become the go-to personal assistant

About Gina Rau

Gina Rau is a marketing strategist who works with organizations to define, refine and activate their brands. Her expertise has helped global brands like JCPenney and McDonald's, along with leading tech firms like Janrain, connect with their audience in meaningful ways. You can find Gina on Twitter, LinkedIn and her blog.

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