Cannes highlight: AKQA Future Lions

One of the big highlights of the Cannes Festival of Creativity this year was the Future Lions program.

AKQA
has presented Future Lions since 2006 and the goal of the Future Lions
is to challenge and showcase the next generation of talent emerging from
ad schools around the world.

The brief was to "advertise a
product from a brand in a way that couldn't have been done five years
ago, to an audience of your choosing".

This year saw a record
number of responses - nearly 1,100 entries from students around the
world. Below are this year's winners - Check them out... they are all big ideas that transcend
advertising.

MADE BY WAVES"Made by Waves" is a way to put the waves back in to the brand, and at
the same time become a rolemodel and inspiration for both the surf
industry and a new generation of surfers. By installing waverollers on
Huntington Beach, CA, Quiksilver can produce all of there products with
the help of wave power. Thereby creating sustainable communication and
turning Quiksilver in to a brand not just made for waves, but a brand
Made by Waves.

BING AUTOMATIC
How do you stop Bing users from automatically falling back to the Google
search engine? This idea earned the students a productive meeting with
top Microsoft executives in Cannes.

POST FOR JAPAN
Since the catastrophe in spring 2011 Japan have lost 36 percent of their
tourists. In order to bring them back Japan need to show that now, one
year later, it's both a safe and beautiful country to visit. We created a
campaign where we get existing tourists to share their photos to the
rest of the world. And thereby helping Japan to change its image.

PENGUIN SOUNDTRACKS
a social platform where anyone can add any music to books, without
buying a finished product. We think its more fun, social and interesting
this way.

BLACKOUT RECORDERThe Blackout Recorder is the easiest way to relive your favourite lost party memories. This app remembers everything you can´t.

About Campaign Brief WA

Campaignbrief.com/wa is a blog for the advertising industry in Western Australia. Please comment freely on any topic, but comments that are seen to be more abusive than witty will not be posted. To pass on news or advertise on the blog, or to subscribe to Campaign Brief Australia/NZ or CB Asia, or The Work 09 Annual,
email martin@campaignbrief.com