The illustrative comic book style was brought to life alongside the TV footage to create decisive moments where users could choose multiple options, making their own short storyline. The extended scenes were coupled with interactive moments where users could swipe, double tap and had timed decisions to choose a route to escape. The end of the campaign provided users with contact details to book their nearest test drive for the Toyota Camry.

Involved in concepting, storyboarding and setting the initial Art Direction for the digital production pitch, helping turn the TVC spot into an interactive experience. Specifically concepting the initial interactivity within the web experience, working with an illustrator and UX to build out a flow and style.

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