Apple has also updated its Apple Store app today with optimizations for iOS 7 and “a refined user interface.” Not only has the app been given a new iOS 7 style icon, but the UI has also been refreshed to offer a cleaner, flatter design that fits in with iOS 7 (as pictured in the screenshots above). The updated app continues to offer free content in form of app and iBook downloads as part of Apple’s retail sales push that we reported last month.

Although Apple announced that its biggest apps– Pages, Numbers, Keynote, iPhoto, and iMovie– would become free for new iPhone customers starting this month, it has yet to update the apps for iOS 7 with refreshed user interfaces. Other Apple apps that haven’t received a makeover for iOS 7 yet include: Garageband, iTunes U, Find My Friends, Remote, Podcasts, and iBooks.