Gear Zone: Swag Dawg Lacrosse

SwagDawgLacrosse.com (SDL) launched a new line of casual lacrosse apparel at this year's Lake Placid Summit Lacrosse Classic in Lake Placid, New York.

The new clothing line initially features casual apparel (hats, t-shirts, socks) specific to the sport of lacrosse. Their designs are original artwork which capture the game in the form of art.

Started by stay at home mom, Marjorie Klass, the company was inspired after her son became passionate about this sport. When looking for lacrosse specific apparel, Klass found there were a lot of company logos, silly sayings and common graphics in the marketplace. Nothing was representing the “art of the game.”

Klass explained, “Lacrosse players take pride in their sport and have a unique “vibe” about them that transcends into their everyday look. SwagDawgLacrosse.com wants to capture the intensity of the sport with an artistic edge… similar to what you might find with snow boarders.” Klass explained that the strategy and imagery of the game can be translated into a unique clothing line.
All combinations of color, pattern and design are a possibility.

SDL is constantly looking for new artists to create more than the traditional images of lacrosse, such as crossed sticks and reversed out players. “The ideal is to find players that have a love of the game and artistic talent,” Klass explained. The website encourages artists to contact them if interested in creating the next great piece of SWAG!

As an example, the initial line features a hat that represents the common practice technique known as “wall ball” in a graphic, graffiti style. “This is not a hat that will be worn by just any athlete… this is a hat that will be worn by the laxer that has spent hours at the wall and loves his sport!”

The intense and bright graphics reflect the over the top style of the lacrosse players. At lacrosse tournaments, the players uniforms (commonly referred to as their “swag”) are a sea of colors and patterns. “The crazier, the better,” states Justin, a defenseman from Dublin Ohio.

Swag Dawg Lacrosse will sell its original apparel exclusively on its website, SwagDawgLacrosse.com, and at select events.

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