Tootsie Rolls

As kosher consumers today, we are very spoiled. Almost anything we desire is kosher or eventually becomes so. M & M’s were willing to forgo their famous “melts in your mouth not in your hands” slogan (the formula being derived through the use of bugs) in order to woo the kosher market. And we can now purchase – and eat – them in multiple varieties – plain, peanut, almond, peanut butter, seasonal mint (I liked the coconut, what happened to those?) and the new premium flavors. When Oreos went kosher, it seemed Mashiach couldn’t be far behind. Then came Godiva chocolates. And now, finally, that famous childhood treat, Tootsie Rolls, has entered the kosher world. I don’t know if this is good for us for not – physically or spiritually. But it sure is fun. And it, once again, highlights the purchasing power of the kosher consumer. Let’s think together of ways to use this power productively. Send in your thoughts.