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I may or may not have let out a little squeal of excitement this morning when I went through my usual morning routine... hit snooze, hit snooze, decide it's time to wake up, open up Instagram and... what's this?!
Finally, after a staggered rollout, Instagram's new business tools that they announced a month ago are here!
So what's new?
A new business profile
The new business profile has two exciting additions - a contact button and location that gives directions.
One huge benefit of the new profile is you no longer need to try and include your email, phone number or city in your 150 character bio. This is something I've definitely struggled fitting into my profiles!
Potential customers no longer need to leave the app to find your details, it makes it easy for them ... View Post

Do you feel like you’re putting yourself out there on your website, blog, or social media channels but not getting a lot back? Here’s how to harness your web and social channels to deepen your existing relationships and gain a lot more new ones. It’s time to spread the love.
Introduce yourself
Have you introduced yourself to your followers on social media? Even if you have before, it’s a good idea to repeat your intro every so often to welcome new followers. Here’s a post Jenna and I did on Instagram introducing ourselves with a photo and short bio. It was encouraging to see the genuine introductions from people we hadn’t met and the conversations that have continued as a result. Don’t be afraid to end your intro post with a question such as ‘Now tell me about you!’ or ‘What are you ... View Post

So I have a question for you... who is your ideal customer?
Do you know them by name, by what they do, their hopes and dreams? Or just by their general demographics?
If you're in the wedding industry: what is your idea bride's age? Her job? What values does she hold closest? What does she most want for her wedding?
If you're in the pregnancy industry: how is your ideal customer feeling about their impending motherhood? What are they most excited about? Do they have any fears?
You probably already have a good idea of who your target market is - maybe female, 28, located in your city and getting married or having a baby - but customer personas take this a huge step further by identifying exactly who your ideal customer is and helps you relate to them as real people with ... View Post

If you took all the text away on your website, would visitors be able to understand who you are and what you sell? Whether you're a designer, a DJ or a doula, images tell the strongest story of your brand, your services and your personality. Visitors to your website read less text than ever these days (less than 20% actually!), making it super important to maximise your images in these 6 ways.
1. Use photos with purpose
Usability researchers have done a number of eye-tracking studies to examine the impact of photos on websites. The key findings tell us that photos which aren’t relevant to the information on the website go completely ignored. Be careful not to include an image on a web page simply for the purpose of filling white space.
We love this image on My Midwives of this ... View Post

It shouldn't come as a suprise that we love Instagram for promoting your business. It's such a powerful tool for connecting with your market, building communities and showing off your product or services.
There are a few tools that we love that can help make Instagram even more powerful.
1. Schedule your posts with Later or Schedugram
Not everything you post is likely to be scheduled, but if you have a content plan that covers some of what you post, sitting and scheduling in your week can save a lot of time and stress.
It's against the Instagram API to schedule posts - so you need to be careful of what app or site you use. The two tools we recommend both work around the API, rather than against the rules, so you won't risk losing your account by using them.
One of the best ... View Post

About Author

Jenna Schroeder

Jenna was married in 2014, and became a new mum to her daughter Charlie in September 2016. Her background in marketing extends over 8 years, with expertise in brand management, communications, digital and social media marketing.