An Insight into Twitter’s recent ‘Targeted Tweets’

After promoted tweets, Twitter has now announced ‘Targeted Tweets’. These tweets can be said to be an advanced version of Promoted Tweets, where companies will be allowed to send tweets to targeted users. This segmentation can be done as per the geographical locations, platforms and devices.

Here are 2 main advantages of Targeted Tweets

1. You can now reach audience on a particular device: Yes, this is true! There is absolutely no need to waste your time, money and efforts on the audience who are of no use to you. Suppose, your company is coming up with a mobile app for smartphone users, then why send a promotional tweet to desktop users? This will engage more people but will generate less results and waste more money.

2. Local Offers are now possible: Companies can now have local offers as tweets can be targeted according to the location as well as time zone. Earlier, it was highly impossible to have local offers on Twitter as tailoring was not possible, and hence tweets were sent to all the followers.

How to Compose Targeted Tweets?

Twitter, in its official announcement of Targeted Tweets guided people towards composing these tweets. This is what they said:

‘Advertisers can compose targeted Tweets using the newly enhanced Tweet box in ads.twitter.com‘

On twitter’s official advertising blog, they also added ‘As with all Promoted Tweets, advertisers only
pay when users engage with it, and Tweets that generate the most engagement are likely to appear more often. Simply put, advertisers are rewarded for messages that resonate with audiences.’