Megatrends

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The high prices in Switzerland encourage cross-border shopping

NRT smoking cessation aids cost about four times more in Switzerland than in France or in Germany. This is attributable to the small size of the Swiss market and the stringent Swissmedic regulations that require companies to produce small batches.

NRT smoking cessation aids to face stronger competition from e-cigarettes and other alternatives later in the forecast period

In the forecast period, the category is expected to lose sales to new products entering the market. Especially e-cigarettes are likely to pose competition due to the regular launch of new and innovative models.

Competitive Landscape

High concentration in the category continues

Janssen-Cilag and GSK Consumer Healthcare accounted for the large majority of total value sales of NRT smoking cessation aids and thus continued to dominate the category in 2018. Both are multinationals and their strong brands, financial power and technological know-how help them maintain their leading positions.

Leading brands offer a wide product range to attract consumers

NRT smoking cessation aids is mature and the category faces market saturation as a result. Therefore a large product choice is vital to encourage consumers to purchase them.

Convenience is a vital consideration when choosing these products

Convenience is a vital factor that influences the purchase choice as consumers look for user-friendly products. NRT gums are the most popular as they are easy to use, are less expensive and have a range of flavours.

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Table of Contents

NRT Smoking Cessation Aids in Switzerland - Category analysis

ANALYSIS

Headlines

Prospects

NRT smoking cessation aids loses consumers to new productsThe high prices in Switzerland encourage cross-border shoppingNRT smoking cessation aids to face stronger competition from e-cigarettes and other alternatives later in the forecast period

Competitive Landscape

High concentration in the category continuesLeading brands offer a wide product range to attract consumersConvenience is a vital consideration when choosing these products

CONTEXT

International Contex

FMCG Index

Socioeconomic Context

Population Growth IndexSwitzerland vs Other GeographiesHouseholds with a Disposable Income Over USD25,000 - Switzerland

Consumer Health in Switzerland - Industry Overview

ANALYSIS

Executive Summary

Demand drops for consumer health, leading to a weaker performanceHigh costs force consumers to find ways to saveLeading brands maintain their top positionsOnline retailing is hit by stringent legislationConsumer health set to see slightly positive improvement over the forecast period

Appendix

OTC registration and classificationVitamins and dietary supplements registration and classificationSelf-medication/self-care and preventive medicineSwitches

Definitions

Sources

Summary 1 Research Sources

DATAGRAPHICS

Market Sizes

Sales of Consumer HealthSales Performance of Consumer HealthSales of Consumer Health by Category