A commenter on a post about Wisconsin real estate and digital engagement made it a point to suggest that social media is all about hype, at least where real estate is concerned. We are working diligently to create a SM primer for agents, but until it is complete, here is some evidence of how to to help your business online.

Wake up, Take over the US or world real estate market online! I have scrutinized hundreds of real estate brokerages online now. Offering slicing constructive criticisms this last year, giving examples of “how to”, even barbequeing a few impertinent old school practitioners, all these genuine efforts have only showed moderate successes. Some nice emails, sincere questions about how to make things better for broker and client, but still the home buyer or seller has little or no great representation online. And forget about mobile.