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Openweb Analysts Ltd, which specialises in using Java and perl components to build complex websites, is now offering free consultancy to London based firms considering Open Source solutions for web development

What is advertising doing on use.perl.org hidden as a story? Who is Openweb Analysts Ltd? Why are there no names on their website? Why haven't they ever come to a London.pm meeting or talked on the London.pm list or IRC channel?

May I suggest that anyone really interested in web development in Londo

It's not advertising, it's a press release. And you can't really ask why it's being passed off as a "[news] story" because it isn't in either the News Topic, or the News Section -- it's a "Link". Just something out there people might be interested in.

But you are misreading the dictionary defintion. It is not stating that advertising _must_ by definition, involve payment.

It is simply using "paid announcements" as one example of advertising.

If I put up a web site and let others put banner ads on them, those ads are advertising whether I demand payment or not, because those banner ads are engaged in "the activity of attracting public attention to a product or business", right?

2) if you put up a website with a lot of banner images that linked to other peopls sites, those wouldn't be ads: they'd be links. no different then if you were writting a review of a Dell laptop and you included an image of the laptop and made it a link to Dell's website -- if you aren't getting paid to do it, it's not an ad. You're just providing a helpful link.