Billy Corgan Is In A Furniture Store Commercial To Promote His Wrestling Company?

If anyone can explain this, we're all ears.

If anyone has any idea why Smashing Pumpkins front man Billy Corgan is in a furniture store commercial that is also promoting his wrestling company, please let us know. And if you have an idea why Billy Corgan has a wrestling company, please fill us on on that, too. And if you have any clue as to how or why this “commercial” makes you want to buy furniture or watch wrestling, we’d also listen to you explain the reasoning behind that, too.