In fact, at1Entity we are getting some study cases ready, to publish them in the following weeks.

2. Tutorials and educative content

Don’t be afraid to post tutorials on your company’s blog.

Yes, you might show your consumers how you get some things done, but more importantly, other than making them depend on you or your company you will be gaining credibility. Besides, you won’t tell them everything.

In fact, here, at 1Entity we’ve been taking advantage of this kind of content, by regularly sharing a tutorial that my coworker David Castillo prepared for our consumers about HTML and CSS.

Neil Patel, one of the most influential marketers in the world, is an example of how to reach success by publishing educational content.

I think the most immediate example I can show you of how tutorials and educational content can help you captivate your audience, is this article that you’re reading.

While you read me right now, I’m trying to teach you something valuable to help you reach your goals. That creates a particular connection between us, right? 🙂

3. Infographics

Everyone loves infographics. They are easy to read and share, while visually very attractive (if you read them correctly).

In fact, Neil Patel has written that it’s possible to duplicate your traffic online, creating infographics. Yes, you read that right.

Here is an example of a successful infographic from Copyblogger that has generated more than 264.000 shares through different social networks (Facebook, Twitter, Pinterest, among others) and it keeps generating traffic despite being published over five years ago.

(Yes, infographics can have a long life.)

4. Interviews

Interviews of outstanding people in your industry (and also those who love your services and products) and influencers that could add value to your audience are an excellent way to increase your credibility and expand your scope.

That’s why it’s not a surprise that top bloggers like Tim Ferris, still interview other leaders regularly.

5. Lists

A study made by Co.Design revealed what should be obvious for all of us: lists work well on the internet.

This is why at 1Entity we have published several articles that consist of lists, such as: