Pelican Brewing Company

Pelican Brewing Company traces its roots back to 1996 when a tiny beachfront brewpub in Pacific City produced just enough beer to serve its customers. Fast forward 19 years later, Pelican had become the second-fastest growing craft brewery in Oregon. Still relying on original graphics, an immediate brand refresh was imperative. Beginning with industry research and working our way through an intensive brand audit, Coates Kokes led the way in a complete brand overhaul leaving virtually no asset untouched. Identity, packaging, website, advertising, apparel, promotions—every customer touch point now bears our new and vibrant branding.

The Oregon Zoo

We’ve worked with the Zoo for the past since 2010. In that time we’ve helped them break their all-timeattendance record by 38%; celebrate Packy’s 50th Birthday with 12,000 visitors in a single day to sharecake with the elder statesmen of Portland’s pachyderms; and made the Zoo an everyday part of the city with our “Take me to the Zoo” MAX trains. Our newest work includes an identity revamp and series of ads in recognition of their recent 125th anniversary.

Martin Hospitality

Martin Hospitality owns a family of best-in-class hotels, inns and restaurants on the north Oregon Coast. Coates Kokes has represented them since 2004 in regional, national and international media. We’ve helped to organize their presence at the James Beard Dinner in New York City and garnered repeated coverage as part of Travel & Leisure’s best destinations worldwide amongst a wealth of other top-flight coverage. In the world of destinations, we’ve helped put them on the map—no small feat when you consider the global competition.

Nestucca Ridge Development

Your Little Beach Town

Our client operated a handful of properties in Pacific City. They wanted to attract visitors to the area and create cross promotional opportunities between their establishments which included the Inn at Cape Kiwanda and the Pelican Pub. Our solution was a campaign for Pacific City itself since every visitor was likely to spend some of their tourism dollars in at least one of our client’s venues. The Your Little Beach Town campaign provided the perfect vehicle for not only selling the combined offerings but for cross promoting two or more at a time.

PGE Park

At the time we did this campaign PGE Park was home to more than 100 sports and entertainment events a year including the seasons of both the Timbers and the triple-A-baseball Beavers. Because it was an eclectic collection of activities and because the then minor league teams were prone to up and down seasons, we wanted to create an aura of attraction to the venue itself. Ultimately, with minor league sports and a hodge-podge of other offerings, selling the vibe and excitement of the actual facility has the best opportunity for success.