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We recently got featured in livemint.com, which is an achievement in itself. It was very heartening to see our product being reviewed by one of the leading financial online newspaper in the country.

Basically the report states that www.mklix.com, product of the parent company mobile-worx, will be will be a mobile social networking portal where users can download premium mobile content like games, wallpapers, themes completely free.

It will be the first mobile social community in India where users can download premium content, connect with existing friends via group messaging, meet new friends and download free mobile applications completely free.

Users get it free because all features and downloads in Mklix is completely ad supported. Which means, when the users try to download any mobile content from the site, using their WAP enabled mobile device, they will get to see an ad embedded during the download process. The ads in the content will be non-intrusive and will be based on the interests of the users.

Will give you guys a complete run down on what mklix is all about in my next post. Meanwhile, check out the news clip here-Free downloads on phones

Going by The Hindu’s op-ed report (a New York Times news extract), Facebook seems to have been caught in the wrong foot with its new hyper-targeting ad system called Facebook Beacon. A Beacon is nothing but a mini-feed which lets you see your friend’s online buying activities.

Let me give u an example: lets say you buy a book from a particular book shop owner, who happens to be an advertiser teamed up with facebook. Facebook watches your action and puts it up in your news feed section announcing to your friends that you have bought an “x” book from “abc” bookshop owner. It is like you are endorsing this advertiser when you are buying this “x” book from him and giving an assurance to your friends saying that you can trust the advertisers to buy books from him in the future. This is an extension of user generated advertisement and believe me, this is a quiet a powerful way to advertise and reach your customers.

This concept is called online tracking & advertising, a popular method wherein the service providers keeps track of where users are going, and send ads according to their interests , thereby making it more relevant and interactive . Companies like Microsoft, Myspace or Google do it all the time; the only thing is we don’t notice it at all.

What facebook is trying to do is, instead of tracking user’s actions and sending ads behind the scenes like the other companies do, they are being more transparent about it and sending it as mini-feeds.

But the problem brewed up, when around 50,000 registered members dint like it when facebook started telling their friends what they are buying and from whom they are buying it. This they considered as a breach of their privacy. So when Moveon.org took up this issue, these 50,000 users went ahead and singed up to show their dissent.

For Mark Zuckerberg (23), Beacon is going to be an interesting and important issue to deal with. Facebook was started, during his Harvard University days studying for his under graduation degree, to help students inside the campus (with a valid university mail id) to stay in touch with each other. Today, facebook has grown into a 35 million strong community and surely becoming a fierce rival for MySapce which has over 50 million users, not to mention Bebo.

Beacon will be used to turn this service into a profit making machine and testimonial to this is the fact that Microsoft recently took up a stake by paying 240 million dollar , which means Facebook is valued at 15 billion $ .But i personally think the whole release process and the way it was released was wrong from a “product release” point of view.

As a rookie product manager for mklix.com, I would be keeping an eye on what Mark is going to do next(or what he says) and how he is plans to execute the Beacon program. I will let you know some of the product management aspects on this issue in my next post.

I am currently moderating mklix community in facebook and you are welcome to join the community to discuss and talk about mobile networking and other aspects mklix. If you are a facebook user (most people I know are definitely in facebook) and excited about mobile technology and mobile social networking you are welcome to join the community here:

Moinaam is vikas… Sri Vikas and been walking on this planet for 24 years now. Arrrrgh.. .. lets get serious now….

I am Sri Vikas, aged 24 from Chennai. The officially unofficial roots of my origin is pallakkad but then I claim myself as the true blooded (make that hot blooded will ya!) soul from madras. So, ask me, “What is your native?”And I tell you “Chennai”.So, it is unambiguous now… I was born and brought up in madras. And quiet simply ( cos there is no 2 way about it..) love the city. And yeah , its Chennai for politicians , but for me its always madras.. and always Bombay(not Mumbai. What sort of a name is that mr bal thackrey? Muuumbaiii..)

I finished my ug in economics and now work for a mobility solutions firm called – mobile-worx.

Mobile-worxis leading mobility solutions firm with its HQ at los angels and major R&D and marketing centre in Chennai.We work on the following:

1 1. Mobile advertising

2. 2.Mobile social networking

3. 3.Developing wireless solutions based on java and j2ee programming.

I work on the marketing aspect of this company. My title goes something like this: User Acquisition Strategist. I strategize on product branding, Search Engine Marketing, internet marketing, collaborative and conversational marketing, User Interface, product development, content management among others.

www.mklix.com, is the next generation mobile social networking portal completely developed by an extremely efficient team from Chennai. And we are developing this portal which will have world class standards with latest web 2.0 technology.

What is the aim this blog? Why should you even be bothered to waste your time and read my posts?

Frankly, you don’t have to. I am telling you this in my first post, please don’t read my blogs unless you are genuinely interested in me, as a person that I am.

You know what? I have lost my ability to write good articles supplemented with good language and good diction, which has always been my hallmark. I know not why this has happened, but I do know that if there is one capability which I am really proud of, is that I can write excellent essays, notes, articles, stories and that I am blessed with a creative bend of mind with a great command over the English language. Unfortunately, when you don’t use things as they are supposed to be used; they get rusted and over a period of time become dormant. And that’s exactly what has happened in my case. This ability of mine to write, to express thoughts and ideas using language has become dull and dormant. It has gone into a deep slumber inside me and I want to bring it back to life.

Therefore, I shall propose a toast for my resurrection, here. The journey shall begin today. The odyssey to bring clarity to my thoughts, stillness into my heart shall begin with this blog post.