WELCOME TO THE FUTUR

DESIGN EDUCATION DOESN’T WORK

Universities, even amazing design schools, are out of reach and out of touch. Design education is inaccessible for some and too expensive for most. They fail to adapt to the designers changing role in our knowledge economy. And perhaps worst of all, they fail to educate designers on the new competitive environment, caused by international resources and software. There has to be a better way.

THE FUTUR IS NOW

We’ve walked in your shoes. We graduated from design schools, fought tooth and nail for freelance gigs, established creative companies, succeeded and failed. We have witnessed firsthand the shift in a designer’s value from making to thinking. And we know, most of all, that traditional education fails to prepare you for all of this.

DESIGN > GRAPHICS

The role of a designer is changing. In order for us to realize our full value potential, we must realize our role as greater than makers. Greater than aesthetics. Greater than order takers. With the global acceptance of design thinking, we must embrace our position in the knowledge economy, seeking to provide value over and above pushing pixels.

And no, we’re not suggesting abandoning your craft. Aesthetics will always play an important role in design. We simply want to help you shift your mindset from order-taker to consultant and strategic partner. Value your thoughts and your process more than your creation. Envision commanding the room and leading your clients. This is what we believe in.

CONTENT DESIGNED FOR WHERE YOU ARE

If you have an internet connection, you can join us. Our content is designed to be consumed from anywhere in the world, on the go, at home, secretly at your day job. Twenty-four seven. From downloadable kits to extensive (and free) video episodes on YouTube, we’re here – and there – for you.

But not only do we meet you where you are physically, we develop content specifically for where you are in your career. From the dorm-dwelling student designer to the time-weathered agency owner, we strive to provide value to everyone.

WE ARE FOR YOU

We’re for the hustlers. The career-switchers. The grinders. The entrepreneurs. The world may see you as lost non-conformists, unorthodox pixel-pushers, disenfranchised order takers or left behind. All we see are free thinkers, doers, free-thinkers who are obsessed with success.

Agency Owner

What will they do next?

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OUR RECENT THOUGHTS

The Futur is seeking a marketing intern! While this is a junior-level position, given that we are small team, there is growth opportunity for the right person that wants to take initiative and commits to the success of our brand. What we’re looking for is someone who is interested in and/or has experience in: Search Engine Optimization Email Marketing + Automation Conversion Rate Optimization Google Adwords Facebook Advertising Web Analytics Content Creation and Distribution What We’re Looking For: A motivated and resourceful self-learner. We’re looking for evidence of your ability to teach yourself things in a short amount of time.…

This is an excellent resource and beautifully curated collection of a variety of hand style lettering by design book publisher Viction:ary. Buy the book via our Amazon Affiliate link here. ABOUT THE BOOK Editor: Victionary Specs: 190 x 205 mm, 256 pp Format: full colour, softcover Release date: July 2017 Language: English ISBN 978-988-77148-4-2 Between calligraphy and typography stands the age-old art of hand-lettering, which encompasses both forms while retaining its own character and individuality. Whilst we depend over-abundantly on the digital form and type printing, Handstyle Lettering represents the comeback and resurgence of the titular art, returning the human touch…

For many people, trying to learn typography is a dark art. It’s mysterious, even intimidating for some. This isn’t an experience that I’ve imagined, it’s one that I’ve gone through personally. As a young student studying graphic design at Art Center College of Design, I felt intimidated by the work that I saw in the student gallery. After all, this was some of the best, most progressive work that was on display. I remember walking by the gallery and thinking to myself, one day, I hope my work will be as good as the work that I saw. Perhaps you…

Freelancing is tough. Many people go into it thinking that they get to spend all of their time creating projects that they love only to quickly realize that this is not the case. Not only do you have to be responsible for the quality of work that you produce, but you also got to now handle all of the not so fun nuances that keep a business running such as accounting, sales, business development etc. I still am learning a lot every day and still have a lot to learn. While freelancing for these past 6 months, I wanted to…

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