Chapters from Starting & Sustaining

It’s incredibly easy to go overboard with analytics, but in the early days it’s going to be difficult to know what to track. More importantly, looking through stats can feel like you’re doing real work without concentrating on what matters. Do the minimum and focus on shipping without getting too deep into analytics configuration.

In the early days, you’re too small for churn to be a meaningful statistic, but after those first 100 accounts, mitigating churn can help you grow much faster. So how do you know if you should focus on getting new signups or decreasing churn?

Overwelmed?
Start with the online book. It will walk you through all of the operational aspects of building and launching your own SaaS application with less pain and fewer mistakes.→ Read free online now