Commercial Real Estate is Using Drone Photography and Video in New Ways

You already know drones are great for capturing expansive property views and neighborhood amenities in the residential real estate sector. However, drone video usage in real estate marketing is also an integral facet of commercial real estate. In fact, the commercial sector is becoming increasingly dependent on these midair marvels, with the construction and infrastructure sectors contributing $45B of their $127B market value.

What Commercial Shots are Drones Cashing-In On? Drone technology is constantly used for determining property maintenance needs, as well as to assist with tasks on construction sites – but their real value to the commercial sector encompasses far more than aerial photography. They are also used to collect intelligence, surveillance, and analytics data. And the drone industry is capitalizing on this.

Mini-Miners Adding miniaturized versions of sensors to collect a variety of data, drone manufacturers are creating commercial products capable of collecting a massive amount of data in just hours, rather than weeks, storing terabytes of video in a single flight. They are particularly adept at completing those tasks that are dull, dangerous, or dirty – dubbed the “three D’s” of robotics.

Going Where No Man Has Gone (Or Wants To) Today’s drones are designed with sensors for use surveying massive expanses of land, including cracks and crevices not typically accessible by man, collecting historical data alongside industry clues toward future challenges. But all this data collection comes at a price…

Barriers to Entry The massive amounts of data collected by drones creates processing, storage, and transfer challenges, most recently solved with cloud-based solutions. And cumbersome Federal Aviation Administration certification and regulations leads to many firms renting equipment or drone services to circumnavigate such headaches. Luckily, however, skilled third-party providers are affordable and abundant in services.

Ready to take a cue from the commercial sector and put video usage in real estate marketing to work for you? Check out the latest video offerings from Properties Online today.

At Properties Online we are dedicated to helping real estate professionals grow their business by offering innovative and invaluable technology tools with a smile. Our web-based software is extremely easy to use and makes creating a website, a flyer or a video simple and fun!