SummaryBig Data, analytics, and loyalty are rapidly changing the foundation of marketing. In this webinar, we look at 10 significant trends that Marketers must know to be competitive and customer-centric in 2014.

Watch as David Rosen presents what you need to know this year to remain agile in the new marketing landscape, including the latest in:

Customer experience management

Data integration

Actionable models and analytics

Event processing

Learn how to use these technologies to understand:

Customer likes and dislikes

Where to push out gained insights across the business (including in product development, the supply chain, and customer service)

How to gain business value from those insights

Where to purposefully engage customers

How to give customers an ability to engage with the brand at the time, place, and context of their own choosing