3 Simple Reasons Why Your Website Needs A Redesign

Contemporary marketing requires an online presence to reach the growing community of online users. As of early 2019, there are 4.5 billion internet users all over the world, with 21.74 million users coming from Australia, with ages 25-34 having the most number of internet users. This particular age group, together with those 18 years of age up to 54 years old, have purchasing powers which they inevitably spend on the internet. With a market as large as this, small merchants need to exhaust all possible means to compete with large businesses to reach their target market.

One requirement that’s needed in online marketing is a website that showcases your brands and the products or the services that you are offering. But having a website is not enough! A website that’s first-and-foremost working is aligned with your brand, and practices good SEO is needed in order to compete in the digital world. And if you somehow find your website lacking in any or all of these requirements, it might now be the time to consider a website redesign.

Here are three simple reasons why your website needs a redesign:

Outdated

Have you ever encountered a website that looks like it was made during the late 90s or early 2000s? And have you seen how websites look today? Well, where does your current website fit?

One sign that your website looks outdated is if it looks more like websites made during the early 2000s and not from recent years. From archaic web design to obsolete web functions, websites that haven’t been updated in terms of looks and operations need a redesign. Websites with no text and image balance as well as those with a cluttered structure also need a redesign even if they have been well over 2015. As trends change over time, the things that appeal to people also evolve, and this affects how businesses connect to the market. One of the prerequisites in connecting to your market is to leave a first impression that would make them want to consider buying your product or availing of your services. Having a modern and dynamic website that gets fresh and relevant updates every couple of weeks or every couple of months is a good way to be memorable and leave a lasting impression.

Non-Responsive

Do you get frustrated when after careful deliberation you have now clicked the BUY button but found out that you can’t proceed with your purchase because the button is broken? Well, this is one sign that a website is non-responsive.

A non-responsive website not only pushes away your potential clients, but it also makes your business look incompetent since you cannot represent your online presence properly. It fails the demands of Search Engine Optimisation, the basis from which websites are ranked and displayed in search queries. Non-responsive websites range from those with broken buttons and links that lead to broken pages to those with an unorganised layout that looks weird when viewed on devices outside of your standard desktop. Every year, new trends arise, and new updates to plugins happen to improve a website’s look and function. Some of these include the layout or structural improvements to fit whatever size you are using in viewing the websites. As more and more people tend to favour mobile marketing over big-screen online advertisements, your website should be up to par with the latest updates that would make browsing smooth when using mobile devices such as smartphones and tablets.

Not-Aligned With Your Brand

Have you ever seen a website that misled you into thinking that they offer a different product or a different service than what their website looks like? Often, websites like these fall into those experimental ones which latch on to having tricked people as the impression that they will leave to stand out on the market. Usually, these websites do not succeed for rather than enjoying being tricked, the people just get annoyed and do not any more proceed with exploring the website and dealing with the business.

A website that isn’t aligned with your brand would mean that you are not exhausting all possibilities to market your business to potential clients. The brand of any business is like the soul of a person for it is through the brand that the company connects to the people. Who the company is, its mission and vision, and its promise to the people are reflected in the brand, and this must be clearly demonstrated on your website so that you can create an online presence that people will recognise and associate the products and services that you offer to the kind of company that you are.

Aside from a modern, responsive and a website that is aligned with your brand and the services that you are offering, having an online presence through social media is also a necessity especially since most users are now on social media platforms, and it is through here that they get to be exposed to various brands and are then redirected to their websites.

At Bureauserv, we offer Web Design & Development services as part of our endeavour to connect our clients to their target market. We create web designs that best reflect their brands, and we make sure to keep the website functioning and relevant by doing regular maintenance and updates. If you aren’t convinced enough, how about browsing through our portfolio to see the potential of what your new website can be?

No tags.

Related Post

Business process outsourcing has become a widely accepted global strategy implemented by today’s businesses. Technological advancement and online solutions such as cloud computing and business process as a service (BPaaS) contributed to this shift. IndustryRead more

A responsive website reflects an efficient business. Every digital marketing campaign starts with a website. A website is essential in helping businesses and organisations present the company and improve their web presence. The huge increaseRead more

Social media marketing is certainly one of the most popular promotion strategies for today’s businesses. In a survey conducted by Forbes, 78% of the respondents said that companies’ social media posts influence their buying decisions.Read more

Cloud Accounting is a software that works to maximise efficiency in the practice of accounting. With the rapid growth of the Software-as-a-Service (SaaS) business model, more and more applications and derivations of the concept are developingRead more

Follow correct SEO requirements to increase web presence. Consumers’ growing reliance on the internet has revolutionised the way companies do business. Today, most people do online research for a product or service. They compare optionsRead more

On a study conducted Jan 2017, WeAreSocial recorded more than 4.917 billion unique mobile users. This can be attributed to the very many smartphones and mobile gadgets that are now available at a very low price. Because of thisRead more

Today, BPOs are continuously growing in number around the world. So, businessmen’s success on this trade basically depends on the location of their businesses. One of the most popular outsourcing destinations for years is Philippines.Read more

Outsourcing is sometimes better for SMEs in order to maximize profit and work efficiency. In the book entitled E-Myth, Michael Gerber highlighted one of the challenges that small business owners encounter: balancing growth while trying toRead more

Day-to-day administrative functions could be dramatically affecting your productivity which leads to operational inefficiencies. Outsourcing these back office functions to Bureauserv would allow you to get back to base and focus on growing your business.

Recording Transcription

Document and Data Digitisation

Claims Processing

Inventory Management

Medical Transcription

Data entry

Name*

Company

Website

Email*

Phone

Message*

I give consent to use this information to send additional emails and communication as described in your Privacy Policy

Name

This field is for validation purposes and should be left unchanged.

Enhance customer service and sales

Excellent customer service and sales require a team with a customer centric approach and the ability to create a positive experience from the first contact and build enduring relationship with a customer. As a strategic partner, we are committed to delivering exceptional customer service that exceeds your customers’ expectations.

Appointment Setting and Confirmation

Reception Services

Reservations

Sales Support

Sales Order Processing

Telemarketing

Chat support

Online Help Desk

Name*

Company

Website

Email*

Phone

Message*

I give consent to use this information to send additional emails and communication as described in your Privacy Policy

Name

This field is for validation purposes and should be left unchanged.

Streamline accounting and bookkeeping

Streamline your financial and accounting transactions through cloud computing. Our dedicated and experienced team of accountants will help you simplify and standardise your accounting and bookkeeping process to help you cut costs and improve efficiency.

Invoicing

Payroll Processing and Human Resources

Bank Reconciliation

Debtor Management

Management Accounting

Statutory Reporting and Compliance

Name*

Company

Website

Email*

Phone

Message*

I give consent to use this information to send additional emails and communication as described in your Privacy Policy

Name

This field is for validation purposes and should be left unchanged.

Implement a digital marketing strategy

The online marketplace is competitive. Implement a digital marketing strategy the right way by partnering with skilled and experienced professionals who can help you understand and take advantage of changing market trends. Bureauserv’s expertise in digital marketing can elevate your brand through the ranks.

Web design and development

Branding and graphics design

Search Engine Optimisation (SEO)

Social Media Marketing (SMM)

Email Marketing and Analytics

Data Mining

Data Analyst/Research

Market Research

Lead Generation

Data Entry

Name*

Company

Website

Email*

Phone

Message*

I give consent to use this information to send additional emails and communication as described in your Privacy Policy