anti-reflective and hydro-oleophobic coating for strong protection and resistance

If you want to own a very special Wayfarer model, than check out the Ray Ban Wayfarer Ultra. I love its special features, I believe this is a very elegant and unique model, and I am already trying to figure out how I am going to justify buying them with my wife...

If you want to get a new pair, you should check it out at the link above for the best deal available online (and offline!).

Congratulations on owning this iconic, limited edition piece of Ray Ban heritage. The Ultra Wayfarer is made of black acetate with its own unique serial number stamped inside the temple. The Ray Ban logo is laser engraved in 18K gold and plated at the temple hinge and 1952 engraved in 18K gold and plated at the temple tip. Each pair of the Ray Ban Ultra Wayfarer is equipped with revolutionary P3plus polarized lenses, which come in either green or the 24K gold mirror lenses that (more...)

Ray-Ban introduced a modified version of its classic Wayfarer in the way of model 2132. Paralleling his own success, Tom Cruise revitalized the Wayfarer in the 80's by donning this very style in his hit film Risky Business. This version introduces sleeker lines while maintaining the integrity of the classic Wayfarer statement. True to its timeless design, it may possibly be the only sunwear bold enough to seamlessly cross the uncharted boundaries of the casual and the sophistica (more...)

If you are anything like me, you are definitely looking for cheap ray bans wayfarer, or if your tastes differ, maybe for other models like aviator, highstreet or any other great looking ray ban sunglasses. I have owned more than 4 pairs over the last 10 years, but I keep coming back to the ray bans wayfarer with a new twist, like adding a new color to my arsenal, especially if I can get them cheap.

Now I know this might sound self-serving, but you really can get cheap ray bans online, compared to what you would pay even at saleouts at your local sunglasses hut store or other "special shades retailer". Here is how it works: your retailer has to cover its higher costs in order to make a profit. Also, he has to mostly rely on people walking into his store to make a sale, so the volume of "traffic" can be limited. Then there is the gross cost at which he can purchase the ray bans wayfarer (as an example) from the distributor, which is decreasing with higher volumes. Then the retailer has to figure in his indirect costs like rent, utility bills, insurances...etc to come up with a bottom price from which he can make a profit by selling ray bans cheap.

Now, compare this to an online store that has no rent (ok, probably $10 per month hosting fees), and no other significant additional utility costs to compute into his net margin. And this online store can sell raybans literally throughout the world if he is willing to do the appropriate shipping, so potential volume of selling cheap ray bans wayfarer (or other models) can be substantial. Hence, to give you a good incentive to purchase raybans sunglasses through his web site, he will display dirt cheap prices so you buy ray bans with him.

Is this unfair? Well, first, everybody has the right to set up an online store and so nothing is keeping the street retailer from selling cheap ray bans online. However, yes, you need some know-how to effectively sell online, and this requires that you devote some time to it to learn how to stand out from the crowds, drive traffic to your web site and turn visitors into buying clients that will get cheap ray bans wayfarer, aviator or others through you and not through your competition.

Amazon.com
Wayfarers signify what the look of rock and roll is all about. Classically framed and completely iconic, this two-tone style from Ray-Ban is lightweight and durable and ready to exude some serious attitude. Includes a durable protective storage case.

From the Manufacturer
Ray-Ban is the world's most iconic eyewear brand and is a global leader in its sector. Every model in the Ray-Ban collection is the product of meticulous, original styling that translates the best (more...)

Amazon.com
Wayfarers signify what the look of rock and roll is all about. Classically framed and completely iconic, this two-tone style from Ray-Ban is lightweight and durable and ready to exude some serious attitude. Includes a durable protective storage case.

Ray Ban is a high end manufacturer of sunglasses, founded in 1937 by Bausch and Lomb, on commission of the United States Air Force. In 1999, Bausch and Lomb sold the brand to the Italian Luxottica Group. Ray Ban wa (more...)