Industry and consumers invited to bring forward ideas to reduce personal water consumption.

Plans to encourage customers to save water in their everyday lives and to introduce a personal water consumption target have been published today

The proposals form part of a public consultation that examines how water can be saved on a personal level, and how industry can take a leading role in supporting customers to use less.

In the 25 Year Environment Plan, the government committed to incentivise greater water efficiency and less personal use. As part of that, the aim of the new proposals is to develop a “water-saving culture” to make sure that there is enough clean water for everyone now and in the future.

On average, a person in England currently uses 141 litres of water per day, and over the last few years consumption figures have begun to rise. Research by the National Infrastructure Commission (NIC) has shown that if this trend continues, England could see significant water deficits by 2050.

The consultation seeks to establish a personal water consumption target, inviting responses from the public as well as specialists including water companies and academics. It will look at measures on how to achieve this non-binding target and will include exploratory questions around:

the labelling of water-using products;

how building standards can be improved;

the future role of metering;

the implementation of behaviour change campaigns; and,

how to improve the availability of information for consumers.

The consultation will run for 12 weeks. It will be open to any interested parties in England only.The deadline for response is Friday 11 October 2019.

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Your Comments:

Lamparilla says:20/07/2019 09:01 AM

How about starting with the 25% of water collected that United Utilities lose through leaking pipes? They seem to have a 'water wasting' culture, but it's always the consumer who has to pay through the nose.

How about starting with the 25% of water collected that United Utilities lose through leaking pipes? They seem to have a 'water wasting' culture, but it's always the consumer who has to pay through the nose.

Just about to write the same.

If they want to save water, they should start by located their leaks and fixing the infrastructure properly.

This will be another exercise in making the consumer pay more for the Utility companies mistakes. How about covered Reservoirs to reduce evaporation and pollutants getting into the water reserves? Of course fixing the leaks faster would help?

This is just the start. If our population increases in an unsustainable manner over the next years then water-saving measures will become more and more critical.Time for a proper debate on the subject of population control.

This is just the start. If our population increases in an unsustainable manner over the next years then water-saving measures will become more and more critical.Time for a proper debate on the subject of population control.