In this episode, we make a would-be boring subject, mildly entertaining - email automation tools. Not the sexiest part of your brand, but one of the most vital. And trust me, once you get the right one churning through for your business, it’ll form the foundation of your communication to your audience - keeping them updated and keeping them engaged. We look at what tools are actually out there, what features you should definitely be looking for and how to decide on which tool would be right for your type of business.

The Content Report this week see’s Mike back on track with the new entry of Your Move: The Underdog's Guide to Building Your Business by Ramit Sethi. A superb guide to growing your business with passive income using automation. We also look at the classic Launch by Jeff Walker - the original master of the sideways sales letter.