When I was growing up in the 80’s there was a very popular band called A-ha. They were what we would call a one-hit wonder – you might remember their song “Take On Me.” (Take me on!) I often feel like that band, as I am also a one-hit wonder. Throughout my career in fundraising, I’ve kept on singing the …

One of the greatest failures in a fundraising mindset is the idea that you can treat all potential donors the same. Over the last thirty years, dozens of people have told me that their fundraising solution is to ask “x” number of people to each give the same amount. I need to raise $100,000, so I will ask 100 people …