The New Frontier of Experience Innovation, by CK Prahalad and Venkatram Ramaswamy,MIT Sloan Management Review, 2003.

Touchstone Evaluations, Inc. is a new generation human factors firm. It provides unique human factors services in the automotive, consumer product, and medical diagnostics sectors. It supports the evaluation, design, and innovation of products -- to help people, and to improve their interactions, and experiences.We are focused forward -- on applying the “next practices” of innovation.