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The Roots, Passion Pit, Walk The Moon to Headline Lipton's Inaugural Be More Tea Festival

6/8/2015

Lipton is celebrating its 125th anniversary milestone in 2015 with a number of activities that pay homage to the brand's rich past while introducing innovations that shape the future of tea.

The anniversary will culminate with the first Be More Tea Festival on Oct. 24, 2015, at the Riverfront Park at Naval Yard in North Charleston, South Carolina. This festival will feature live music from Passion Pit, The Roots, Walk the Moon and St. Lucia, food, games, attractions – and, of course, tea -- that will inspire people to live life the tea way.

The festival will invite fans to experience a tea wonderland that celebrates the brand's past, present and future.

The one-day event hopes to inspire attendees to Be More Tea, the brand's philosophy that encourages people to take time to engage with others and enjoy the world around them. With Lipton tea, people can unlock experiences, creativity and inspiration, whether it's playtime, mealtime, travel time or any time in between.

"The epic Be More Tea Festival will help bring fans together for an exceptional celebration with music, food, fun and a few surprises – everything a festival should be about," said Melanie Watts, Director of Marketing at Pepsi Lipton Partnership. "The festival will bring to life exactly what it means to Be More Tea, and we can't wait for our fans to celebrate our 125th anniversary right along with us."