JCW Sells 10,000th Engine Kit

Here’s an excerpt from Motortorque

Demand for the JCW kit ÃƒÂ¢Ã¢â€šÂ¬” the only MINI-endorsed tuning kit – has never been stronger, particularly in the UK, where one in nine Cooper S hatchback purchasers last year opted to up their MINIÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s power output from 170 to 210bhp. Brits now sit atop the international MINI power league, ahead of both the Americans and the Germans in the ratio of JCW kits fitted to cars sold.

By May this year, four hundred kits had already been sold to UK MINI drivers, more than in the USA, which sells twice as many Cooper S.

In line with the global popularity of the tuning kits, the growing range of John Cooper Works accessory products is also flying off the shelves. Introduced at the start of the year, seven hundred sets of the new JCW Sports brakes, which will be factory-fitted alongside the JCW tuning kit from October, have already been sold worldwide.