Tag: AR

Google managed to elicit an audible gasp from the crowd at I/O today when it showed off a new augmented feature for Maps. It was a clear standout during a keynote that contained plenty of iterative updates to existing software, and proved a key glimpse into what it will take to move AR from interesting novelty to compelling use case. Along with the standard array of ARCore-based gaming offerings, the new AR mode for Maps is arguably one of the first truly indispensable real-world applications. As someone who spent the…

Update: this story has now been confirmed. As Spotify continues to inch towards a public listing, Apple is making a move of its own to step up its game in music services. Sources tell us that the company is close to acquiring Shazam, the popular app that lets people identify any song, TV show, film or advert in seconds, by listening to an audio clip or (in the case of, say, an ad) a visual fragment, and then takes you to content relevant to that search. We have heard that…