Excellent source of omega 3 and vit D. No fishy taste or aftertaste and easy to take. Refridgerate opened bottle for freshness and to improve taste. I prefer unflavored to the flavored which tend to have a higher viscosity and not as easy to swallow. Strange that mental image of health-producing qualities make me like the taste.

Powder is a little hard to mix but works ok with a teaspoon in a glass of OJ. Taste is pleasant like eating a blade of fresh grass.
Mixture looks like green algae (surprised?)floating on the juice but is easy to swallow and not unpleasant in the slightest. No need to gulp!

We love Bob's Red Mill products and even use 25 lbs of oatmeal during a winter season. Spring and Summer is perfect for the muesli in a bowl with milk or like Pat enjoys her's with Greek yogurt.
Fresh whole grains with a nutty flavor and satisfying crunch and enough sweetness from the dates and raisins to never need any sugar. iHerb provides excellent value so that we never buy cereals from a store.