The Website Design Process

In an effort to show how OffSight differs from other website
companies, below we have outlined the entire process that has been
developed to create your perfect website.

Out of the following list of points, you will benefit from the
first 4, regardless of whether you finally choose OffSight as your
website developer:

1 Initial meeting

Our first meeting will get to know you and your business. Our
in-depth questionnaire will look at aspects such as:

The purpose of your new website

Your competition

Your target audience

The look and layout of your new site

The text and pictures

While this may sound quite daunting, this is an enjoyable
exercise for many clients who often learn a great deal about their
own business.

2 Research based on your requirements

We will carry out any additional research required as a result
of our initial meeting with you. This may include analysing
competitor websites and looking at the search words you may want
your website to ultimately show up for in Google.

3 The proposal and quotation

This official document is prepared and emailed to you and takes
into account everything we have learned together in the initial
discussion and subsequent research. It will outline the proposed
pages of your website, the overall aims, the features of your
website and any other recommendations we might make.

If we have discussed any further additions or services such as
logo design or professional copywriting, they will be detailed here
up front. There are never any surprises or hidden costs with
OffSight.

4 Domain name registration (if required)

If this is a new website, we can register your domain name (for
example, www.offsight.co.uk) that will be used to reach your
website.

If you already have a website or domain name with another
developer, or company such as yell.com, there are numerous options
available to carry on using it, you won't have to start with a new
one.

5 Further planning

Here we look at how to turn what's been discovered about your
requirements into a functional, easy to use website. In conjunction
with the graphic design (point 6 below), we look at how to address
common customer concerns, build trust and persuade potential
customers to get in touch. This is where the layout, text, pictures
and concepts come together to form the building blocks of your
website.

6 The creation of design mock-ups by our dedicated graphic
designers

At this stage our dedicated graphic designers develop an
eye-catching visual design for your website. It will take into
account everything we have learned so far about you and your
business. This stage is usually carried out by email, where we go
backwards and forwards tweaking the design until you're happy with
it.

7 Development of your site (the building stage)

At this stage, your website will start to take shape. The
graphic design (known as the 'skin') is applied to the content of
your website, all of the functionality such as contact forms are
created and everything comes together.

There are numerous in-house levels of quality control that a
website goes through during this stage, such as spell checking,
making sure all of the links work (what you click to get from one
page to another) and that everything is laid out correctly in
conjunction with the mock-ups.

8 Built in Search Engine Optimisation (SEO)

From the word "Go" your site is made to be as friendly to the
search engines, such as Google, as possible. This is the first step
in helping potential customers find you when they search for the
products or services you offer.

9 Additional technical "behind the scenes" testing

Numerous technical checks go on at this point covering points
such as: Making sure your website works correctly and looks the
same on different Internet browsers, such as Microsoft's Internet
Explorer, Mozilla's Firefox or Google's Chrome. Ensuring that all
contact forms are coming through to your email address correctly
Installing tracking code for Google Analytics so you can see how
many visitors your website is receiving and how they're finding
your website.

10 Ongoing approval and signing off by you to ensure you're
happy throughout

OffSight thrives on recommendations and word of mouth so we want
to be sure that you're happy at every step and have no hesitations
in recommending us to anyone else you may know that is in need of a
professional business website or website redesign! ~Also see our
recommendation incentives offer.

11 Teaching you or your nominated employees how to operate and
update your new website

All of our websites have a username and password that you can
log in with to update the text and pictures any time you like. If
you have some news to share or need to change your pricing, it can
be done from anywhere with an Internet connection at any time.

You'll find it very straight forward. You don't have to know any
complicated code, it's just like using a word processor.

12 Your website goes live to the world!

With everything in place, final quality checks by ourselves and
approval by you, your new website can be shown to the world!

13 Ongoing support

That's not the end of our relationship. We're always on hand to
answer any questions you might have at any time. We provide you
with resources to help you make the best of your new website and
offer a whole range of complimentary services to help market your
website.

14 Follow up

We follow up to make sure you're completely satisfied with your
new website and our service. If you're having any problems or find
something you don't understand, we're all too happy to help in any
way we can.

Your next step

If you're looking at having a new website developed, you'll find
it a very easy and professional experience with OffSight.

Call us on 01785 43 1000 to arrange a meeting or feel free to
ask about anything you've read on this page.

Offsight is a Staffordshire based software development company that is based in the Paul Reynolds Centre in Stafford. Since beginning as an IT support company Offsight has grown into a fully fledged Web Development company that has created websites for companies all over the UK.