Global Marketing Technology Market To Grow At A CAGR of 11.9% Over The Period 2014-2019

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Organizations are changing their approach toward marketing influenced by the development of new sales channels, website traffic management, and branding. Marketing is mapped now with the expectation of lead generation. With budget constraints, organizations are focusing on connecting generated leads with marketing campaigns throughout the sales process and post closure of sales. In addition, organizational spending on technology such as marketing automation and data analytics is outpacing sales. This has forced companies to work to deal with high volume of data management and to align sales and customer relationship management with solid reporting.

Technavio’s analysts forecast the global marketing technology market to grow at a CAGR of 11.9% over the period 2014-2019.

Covered in this Report
The global marketing technology market can be segmented into four segments: Interactive systems, content creation and management, data and analytics systems, and enterprise administrative applications. This report covers information about the market share of global marketing technology market by application. The report also covers information about the geographical segmentation of the market based on the three key regions.

Technavio’s report, the Global Marketing Technology Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and EMEA and APAC; it also provides the market landscape. The report also includes a discussion of the key vendors operating in this market.

Key Questions Answered in this Report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?