Live And Local Helps FM 94/9 Listeners Get To Mumford & Sons Concert

June 4, 2013 at 1:05 PM (PT)

LINCOLN FINANACIAL MEDIA Alternative KBZT (FM 94/9)/SAN DIEGO was broadcasting live from SLEEP TRAIN AMPHITHEATRE in CHULA VISTA before last night's (6/3) MUMFORD & SONS concert when a damaged gas line near the 805 freeway closed the main route to the venue in both directions at the height of pre-concert traffic. FM 94/9 provided crucial, up-to-the-minute traffic and routing information to concert-goers affected by the freeway closure.

FM 94/9 also disseminated important information about the freeway closures and alternate routes via social media like TWITTER, FACEBOOK and INSTAGRAM. The station's staff at the venue and in the MISSION VALLEY traffic center interacted with listeners who were stuck in traffic, providing real-time updates and information. Once concertgoers were at the venue, the FM 94/9 staff interacted with the crowd, provided chances to win front-row ticket upgrades, and showed everyone why live and local radio always wins!