MGMT X 403.31 - The Business of Entertainment

144202

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Course Description

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This introductory course for producers, directors, writers, development personnel, and aspiring media executives examines the changing business issues associated with the entertainment industry. Through lectures, discussions with industry guests, and case studies, instruction focuses on current business and production issues, and introduces new business models to navigate content onto new distribution platforms. Some history is highlighted to provide a context for current practices and potential. The course also features opportunities to meet senior entertainment industry executives in various sectors. Topics include financing, contracts, intellectual property issues, licensing, worldwide theatrical marketing and distribution, worldwide home entertainment marketing and distribution, worldwide television production and distribution, multi-channel network distribution and opportunities, the impact of piracy, and leveraging new distribution platforms. By the end of the course, students should have an understanding of the opportunities available in the business of entertainment.

Course Outline

This introductory course examines the changing business issues associated with the entertainment industry through lectures, discussions with industry guests, and case studies.

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MGMT X 403.31 - 359905 - The Business of Entertainment

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UCLA Parking Spring 2018: Evening & Weekend - SR1080

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UCLA Parking Spring 2018: Evening & Weekend

Permits are valid after 4:30 pm Monday through Thursday, after 12 pm Friday, and all day Saturday and Sunday except for the structures and lots listed below:

Permits are valid in Structure SV and numbered lots and structures with the exception of 1, 5, 8, 13,17, 35, 37, 38, 39, Dickson Court (DC) and Luskin Conference Center (LCC). Structure 1 is reserved for visitors to the Ronald Reagan UCLA Medical Center. Structure 5 is reserved for special events at Royce Hall. Permits are valid in "Blue,""X," and unmarked spaces. They are not valid in spaces marked " Reserved at all Times " or in designated pay-per-space stalls. Permits expire at the end of the current quarter. If our course meets beyond the permit expiration date, you must pay $12 for each extra meeting. Permits and card keys may be purchased when you enroll online, by phone, or in person at the Extension Department of Student and Alumni Services. Subsequent to enrollment, permits are available for purchase by phone, in person, or by mail.

Michael Holstein

Chief Content Officer & President of The Content Farm, a media development and production company, and CEO of ALLCAST Media, a distribution platform. He was previously director of business affairs for the TV station WETA (Greater Washington Educational Telecommunications Association), owned the record label SuperStar Records, directed business affairs for Troika Productions, a live entertainment production company, and was a screenwriter for HBO.

MGMT X 403.31 - 359851 - The Business of Entertainment

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Randy Greenberg

executive producer ofMEG, Cowboys & Aliens and past studio senior entertainment executive; founder of The Greenberg Group, a global entertainment investment and content strategy consultancy whose campaigns have produced over $5 billion at the box office. Previously, Mr. Greenberg was the senior Vice president/head of international theatrical marketing and distribution for Universal Pictures, where he created the overseas releases of such films as 8 Mile, Intolerable Cruelty, The Mummy Returns, Jurassic Park III, The Fast and the Furious, and American Pie.