In-Depth Interviews

For those that need a personal deep dive into a particular topic, GreatBlue professional interviewers can guide recruited participants through the questions our clients most want answered. IDIs are one-on-one interviews which typically last 30 to 90 minutes, depending upon the subject matter and context. GreatBlue can conduct IDIs at our facility, remotely at a facility of the client’s choice, or via telephone. Whether just gathering thoughts and opinions or testing out a product or website, IDIs give us the opportunity to really personalize each question to gain insight into specific client needs. From recruiting, through interview design and execution, to analysis and reporting, GreatBlue is equipped to conduct IDI projects fully from start to finish.