7 For All Mankind opens first OC store

Just in time for Black Friday and the holiday shopping season, 7 For All Mankind opened its first Orange County store at Fashion Island last Friday.

The boutique, which is located by the Iris Fountain, carries both women's and men's apparel -- and it's not all jeans!

Yes, 7 is best known for its, well, "Sevens," its premium denim. Featuring several basic washes and a cycle of trendier styles, the jeans are often marked by 7's signature squiggle or a geometric A pattern on the back pockets.

Each pair of jeans typically cost $150 to $250. The brand's limited edition 777 label is not yet available at its Fashion Island store.

But about the sportswear ... 7's style is what you might call earthy glam.

Handbags included soft, studded leather and quilted nylon styles. Among the shoe selection was a flat knee boot that zipped off just above the ankle. The top part of the $495 shoe is suede, the bottom leather.

Jewelry featured such elements as acorns, leaves and horn shapes.

Menswear includes denim, of course, and tees, jackets, sweaters, button-down shirts and sneakers.

7 For All Mankind, which is also sold in department stores and boutiques, opened its first retail store in 2007. The Fashion Island location is its 26th.

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