Podcast

How to Intelligently Spend a 100,000 Dollars on a Website

In this two part episode, we help you understand what goes into building a 100,000 dollar website and why it’s a worthy investment.

We introduce you to one of our clients, Dasta and show you how we designed a custom ‘3 Stage – Approach’ to their website by understanding their product. We break this down further and introduce you to a wide variety of assets like a countdown clock, ad films, a documentary, diagrams and calculators that were built to enhance both the story-telling and the website experience.

It is custom built content around your product that makes your website substantial and not the user interface on it’s own.

0:14 Who is this episode for?

2:44 Introducing ‘Dasta’

3:47 Problem 1 :We started by benchmarking the Industry. (Dasta was a small builder that who needed differentiation in a crowded market.)

3:56 Common patterns from websites in the Real Estate industry.

5:43 Built a custom 3-Stage, content formula.

For Dasta we Identified the 3 Stages of a potential Resident and divided the content into, based on the customer journey (6:03)

6:12 The Building (Stage 1 in the Sales Funnel – For someone who’s just shopping around.)

6:32 The Apartment (Stage 2 in the Sales Funnel – For someone who’s considering buying an apartment in the building.)

6:59 The Engineering (Stage 2 in the Sales Funnel – For a customer who is curiousabout how the product is built.)