As has been the case in previous years, the list is populated by a variety of different topics. The number one search this year was the FIFA World Cup, which took place in Russia over the summer and saw England fans believe that football was coming home after their first ever win on penalties in the competition’s history, beating Colombia in the Round of 16 before going on to beat Sweden in the Quarter Final, winning 2-0. However, it was not to be for the Three Lions who lost to Croatia in the Semi Finals after extra time. England’s extended run in the competition, and best run in the tournament since 1990, had British people Googling more than anything else in 2018.

The second and third most Googled items in the UK this year would suggest that the country was highly enthusiastic about the Royal Wedding between Prince Harry and Meghan Markle in Windsor back on a sunny Saturday in May. Markle drops one place to number two after topping the chart in the 2017 edition of the list.

What were the big news searches?

In terms of news topics, the Royal Wedding does take the top spot, ahead of the Royal Baby news, where Kate Middleton and Prince William welcomed Prince Louis to the world.

In third spot in the trending news topics of the year is the new data protection law, the GDPR. This came into effect the week after the Royal Wedding on May 25th. Businesses need to ensure that they remain compliant with these laws, as failing to do so could end up with them facing huge financial penalties. Google itself is finding itself in a squabble over compliance showing that all companies need to adhere to the tune of GDPR.

Drawing from a broad pool of experience that ranges from university studies in English Language to his work as a medical receptionist in a busy GP practice, Alan fits right at home as Engage Web’s Account Executive.