He defines his Facebook experience as a "barrage of whatever can
be crammed into a single newsfeed." His Twitter experience is "a
stream of extremely useful and extremely random
information. Instagram is just a bunch of good-looking
photos comprised of inconsistent content.

Path, however, shows him the "personal moments of friends
experiencing life." It shows when friends go for runs, what time
they wake up, and where they go to breakfast.

"Although the content in Path might seem more monotonous, what
makes it really unique is the content is so consistent. It’s all
friends sharing experiences. It’s not them sharing what they’ve
read, or some photo they found in a magazine, or an article about
their company. It’s personal moments," he writes.

Of course, Path is the newest of all the mobile apps Mulligan
compares it to. Facebook and Twitter have had more time to roll
out new features and gain more users (850 million versus Path's 3
million), which leads to crammed content streams.

Mulligan realizes Path still has a long way to go too. Twitter
and Facebook are still the best places to share links. Location
data doesn't work well on Path either.

"I’m sure will find a way to make data coming in from other apps
work," he writes. "But they need to do it in a way that fits the
tone of the rest of the content. If that tone becomes
inconsistent, the thing that makes Path special will be lost."