Every pet owner wants the best for their pets, and that means serving them healthy, well balanced food that will keep them happy and healthy. Dog owners are increasingly concerned about what their pets are eating, which is leading to an increase in the number and quality of premium dog food brands.

With the rise in interest for organic and whole foods for humans, the demand for high quality pet food has started to rise as well. One brand, Freshpet, focuses on using such high quality food and ingredients that in a recent visit to the factory, the CEO of the company didn’t hesitate to sample some of the product. The days of food that is only fit for the dogs, seems to have become a thing of the past.

Other companies are also jumping on the bandwagon. Mars’ Cesar Home Delights sells food that looks just like the same food you might put on your own plate. Their lasagna for dogs and beef stroganoff of dogs, looks surprisingly like the same food you might serve guests for dinner, and if you don’t look carefully, you might not notice the difference.