First, let’s make it very clear that a concept store is a shop that sells a carefully picked selection of products that connect to an overarching theme. Almost like HAY-HAY does, but offline. Handpicked products are pulled together from a variety of brands and designers to keep telling the story in new, fascinating ways. It’s all about discovery and experience. Continue Reading

Of course, one of the ways to complete any look is with a beautiful accessory, for example, a scarf, a piece of art in a sense. Artuyt scarves have works of art represented on them. Artworks never go out of style. By wearing our scarves, you basically wear art, getting closer to beauty and divinity, which is fashion in its sense.