Facebook Profiling refers to the use of an individual’s facebook page to stereotype or as a factor or judgment of their personailty type, this inculdes the number of friends, number of pictures of themselves, groups they belong too and status updates.

John: "Look at Jessica's facebook page she has over 3,000 pictures of herself she must be such an attention seeker"

Linda: "Dude, that's Facebook Profiling, you don't even know her, she is really a nice girl"