The company intends to use the funds to continue to expand operations. According to the web site, the company will open a sales office in the USA soon.

Co-Founded by Jonathan Benartzi, CEO, and Alon Lavi, CTO, Latto is a developer and provider of centralized cloud-based multiscreen video store solutions for streaming live/linear and on-demand video content. The company provides personalized monetization options for broadcasters, cable and satellite operators, aggregators, and Telecommunication operators. Its interactive media service – called LATTO Shop – allows operators to provide personalized offers and ads as well as an interactive media store for both content and commerce.