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A: Currently I design bralettes and bags, but I’m constantly creating and expanding.

Q: Where did the name of your brand come from?

A: I racked my brains for weeks trying to think of a name I liked — I finally surrendered and that’s the moment it came to me: Sewn!

Q: When did you start Sewn Designs?

A: Unofficially, in November 2013 and officially in February 2014.

Q: You make clutches and bralettes — two very different products. How did you decide to create these?

A: They go together better than one might think! It started with the bralette. I couldn’t seem to find one that looked and fit the way I wanted — so I made one. Before I knew it, all my friends were asking for bralettes. … They were selling and then the backpacks and clutches came about similarly. It really grew organically from that point. (My designs) have all come from wanting something and not being able to find it.

Q: How did you get into designing? Do you have any formal design training?

A: I’ve always been into it — as far back as I can remember, the best part of my day was creating my outfit. I’ve had no formal design training, (but) my grandma taught me as a child and I have continued to design and sew since. My formal education is in socioeconomics. I have a BA from the University of Victoria, which absolutely helps with the business side of Sewn. I worked a few jobs in that industry and through good experiences and bad, I realized it wasn’t for me. I eventually came to understand that this (Sewn) is what I really wanted to do and what makes me happiest! It satisfies both my creative and analytical sides.

Q: Who are your products for?

A: My products are made for women who want to feel good about themselves through what they wear. Even without being seen, my bralettes make you feel sexy. The clutches look great, go with everything and allow you to say what you want to say — without actually saying it.

Q: Do you make your products yourself, and if not, where are they manufactured?

A: Every piece is handmade by me with love, sweat and (sometimes) tears!

Q: The quotes on your clutches range from the inspiring (“She believed she could so she did”) to the hilarious (“Cheers bitches”). Where do you come up with them?

A: I think they’re a great reflection of the two sides to my personality. I’m absolutely behind some of the sassy ones, but a lot of the quotes are custom orders. It’s amazing what people come up with when given the chance to be creative.

Q: What inspires you?

A: I could write a book on this question! Working jobs that weren’t quite right for me was the source of inspiration behind starting Sewn. I have some amazing people in my life who (knowingly and not) inspired me to take the leap into entrepreneurship and continue to inspire my designs. When I need to get the creative juices flowing, Vancouver and its natural beauty is there for me. My best ideas always come to me when I’m driving the Coquihalla (Highway) — I travel to Kelowna about once a month to visit suppliers and family — or right before I fall asleep at night.

Q: What is the price point of Sewn Designs pieces?

A: At the heart of Sewn re quality-made pieces that are affordable, ranging from $24-$52.

Q: Where are your products sold?

A: I currently sell through my Etsy store Sewn Designs by Alesia and through www.sewn-designs.com soon. Locally, the bags are at Brick & Mortar Living (52 Sixth St., New Westminster).

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Style Q + A | Alesia Akehurst creates fun hand-crafted accessories

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