ICYMI: March 5, 2017

What we wrote

This week we were lucky enough to talk with the amazingly talented Joanna Wiebe. She's Co-founder and Copywriter for Copy Hackers, as well as Co-founder and Head of Growth at a newer startup called Airstory.

"Copy is your online salesperson."

If you agree with the statement above, which you should, give this one a read.

What we're reading

Sophia Bernazzani writes about how La La Land — whoops, I'm so sorry, there's been a mistake — Moonlight! How Moonlight can teach us, marketers, important lessons about bold visuals, social proof, and storytelling. What Marketers Can Learn from The Success of Moonlight — 8 minutes

Nora Jenkins writes a piece to encourage the tech industry to start taking Human Resources a little more seriously so you can avoid mistakes of companies like Uber. Tech: It’s Time To Grow Up About HR — 4 minutes

ICYMI: May 28, 2017

What we wrote

The RevOps Framework

Over the past twelve months, FunnelCake interviewed over a hundred B2B Marketing, Sales, and Customer Success leaders. With that data, we created the definitive framework for Revenue Operations – a new department that manages full funnel operations across the customer lifecycle.

What we're reading

Andrew Gaffney goes through the new Demand Waterfall introduced by SiriusDecisions this past week. The new framework features an increased focus on buying groups, rather than the progression of individual leads or inquiries.SiriusDecisions Unveils New Demand Waterfall Model — 4 minutes

Dave Koslow talks about how Sales has gotten complicated, very complicated. From Sales leadership to Sales Ops, there is so much data coming from different tools, it's difficult for Sales to actually focus on selling. How Sales Got So Complicated (and What to Do About It) — 6 minutes

Tomasz Tunguz does a phenomenal job giving a quick walk-through on how to calculate bookings capacity for the Sales team. It's one thing to write a number down, but another to plan out how it's going to happen. Hiring For Bookings Capacity In Sales — 2 minutes

Meme of the week

This week's meme comes from a photo taken in 2014 at a Miu Miu fashion show with Rihanna and Lupita Nyong'o.

Last month, a Twitter user posted the photo with the caption, "Rihanna looks like she scams rich white men and Lupita is the computer smart best friend that helps plan the scans [sic]." Even with the typo, the post went viral.

Then, a Twitter exchange happened between the two of them showing their interest in making it happen.

What makes this even better? Netflix jumped on the idea and landed the project that will star both Rihanna and Lupita Nyong'o. The untitled movie will be directed by Ava DuVerynay, with Issa Rae in talks to write.

David Skok, along with The Bridge Group, gathered an extensive amount of data on the role of the Account Executive to use as a benchmark to compare your sales numbers against. How do you stack up?Bridge Group 2017 SaaS AE Metrics Report — 10 minutes

Michel Feaster shares a story of how Usermind was created and how digging deep into your industry to find the most painful changes and connecting the dots is the key to creating (and owning) a new category of software.Creating a Enterprise Software Category — and Owning It — 5 minutes

Ryan Law and Emily Smith looked at the top 250 most successful SaaS companies to create The State of SaaS Content Marketing 2017. There's a number of great stats in here worth checking out. The State of SaaS Content Marketing 2017 — 12 minutes

Tracy Eiler talks with The Pedowitz Group about what it means to be a "T-shaped" marketer, where you should focus efforts in the funnel, and specific changes to make within your organization to get Sales and Marketing better aligned. CMO Insights: Tracy Eiler, Chief Marketing Officer, InsideView — 15-minute video