At Ph-D., a penthouse nightclub in Chelsea, owners are stocking up on Dom Pérignon, 1942 Patron tequila and filet mignon. At Midtown's Cipriani, singers John Legend, Marc Anthony and Mary J. Blige are booked.

Many of the city's glitzier venues are scrambling to host parties to mark pro football's Super Bowl, scheduled for Feb. 2 at MetLife Stadium in New Jersey. Party planners, restaurant owners and hospitality industry experts said they expected a blend of the game's already media-saturated atmosphere, heavy celebrity traffic and the more outlandish elements of Manhattan night life.

"There are only so many people who went to Indianapolis," said Chris Mitchell, the vice president and publisher of GQ, who referred to the site of the 2012 Super Bowl. "From a pure wattage standpoint of celebrities and athletes and high rollers, this is going to be a bigger weekend than I can think of. You've just got so much more talent here."

The parties range from celebrity-only affairs to $100 afternoon brunches. Cipriani's ticket, which includes food, drink, a fashion show and entertainment, will be $2,500.

Owners expect the Meatpacking District and the West Village to be flush with long limousines and red carpets.

The luring of celebrities already has begun. Venues and party planners are promising generous bags of swag, Super Bowl tickets or guaranteed publicity from red-carpet appearances, said several event planners.

"Celebrities will only come to events that are hosted by other celebrities," said Francesca Borgognone, who is helping plan the Cipriani dinner for Shape and Men's Fitness magazines. "It's a lot of give-and-take. There is a lot of extensiveness in what they need and what they get."

Jeremy Piven, the "Entourage" actor, said he expected the Super Bowl to turn New York City into the sort of party town it was when the Yankees won the World Series. After the game, he said, "we will celebrate the league!"

He said he hoped to be at the game. "It's going to be in New York, so it's going to be great show."

He is still weighing after-game plans.

At a recent movie premiere, British fashion model Sophie Sumner said all of her friends would go to a nightclub or house party on game day. Soap opera star Billy Magnussen said he was still trying to figure out where he will "get hammered" after the game.

The game comes amid the city's midwinter lull. January brings the fewest number of tourists, according to city officials, before the high-voltage New York Fashion Week kicks off in February.

Not everyone on the city's society scene will be attending Super Bowl soirees. Kelly Cutrone, a well-known fashion publicist, said her friends were instead waiting and planning for Fashion Week. "New York doesn't really do nachos or tailgating well," she said. "No one in the fashion industry cares, and none of us will be there. But I hope everyone has fun."

But designer Timo Weiland said he expected some fashion people to fete the big game, in part because some pro athletes have become Fashion Week stalwarts. "There's a crossover. Victor Cruz is omnipresent," he said, referring to the New York Giants wide receiver. "And their wives are an amazing sight to behold."

The game is expected to bring 400,000 people to the New York area, with many bars poised to seize the opportunity.

TAO Downtown, where a bottle of Johnnie Walker Blue goes for $800, is moving in 100-inch TV screens. Marquee, a tiered electronic music club, is bringing in electronic music star Tiesto and a floor-to-ceiling LED screen. At Dream Downtown, planners are festooning the roof with Super Bowl-themed décor and bringing performers for a Sunset Saturday fest with tables that cost up to $20,000.

Others, such as Shape and Men's Fitness magazines, are getting into the Super Bowl game for the first time, staging the Cipriani dinner Friday night. Tara Kraft, editor of Shape, said: "New York is just very different."

"I think it will be the busiest weekend of the past 10 years," said Paul Goldstein, a partner in the Strategic Group, which owns several prestigious nightclubs and restaurants.

GQ will host a gathering at the Standard Hotel near the High Line. Mr. Mitchell said he thought the evening would stretch until at least 4 a.m. He said about 300 celebrities were expected—but no press or subscribers. "I want it to be the kind of party where you look to the left, you look to your right and you're the only person who is not famous," he said.

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