Branding & Digital Agency

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NPCC

NPCC was established in 1973 by the “Late Father of the Nation” and by a firm called CCC, with a vision of completing the oil chain in UAE. We were briefed to revitalize the brand and carry out a complete 360-degree rebranding exercise.

We established a strong positioning around the 'moving forward' concept which indicated that the brand is dynamic and doesn't believe in standing still. We created a set of brand values that were coherent with the ideology of 'beyond the possible'. The brand values are 'Progressive', 'Efficient', 'Diligent', 'Reliable' and 'Responsible'.

The Tagline

We chose a tagline 'Beyond the possible' which emphasied the idea of growth, pushing boundaries, exploring opportunities and striving for operational excellence.

The Brand mark

The logo was designed using the initials of the name with a forward shaped icon '>' that depicted the brand essence of growth and achieving operational excellence. The icon had a brand convincing versatility in both English and Arabic language context.

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The Colour Palette

The colours were carefully selected to depict the nature of NPCC: blue for sky and sea which portrays the endless horizon and infinity (onshore and offshore EPC solutions) whilst red depicts the passion NPCC has for the work they do.

Brand Application Examples

We incorporated the re-branding excersise across all the communication channels where the target audience were kept in mind i.e. B2B and B2G organisations.

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The Website

The presence of a responsive website allowed the target audience to easily be reached.