First Australian Ambassador appointed for World Food Travel Association

First Australian Ambassador appointed for World Food Travel Association

Sydney-based food and tourism marketer Holly Galbraith has been approved as Australia’s first Certified Ambassador to the World Food Travel Association.

The World Food Travel Association is the world’s leading authority on food and beverage tourism. This not-for-profit association creates economic opportunities where food and beverage meet travel and hospitality. pioneers major research into food and beverage tourism including the 2016 Food Travel Monitor, the world’s largest food and beverage tourism research project ever conducted.

The ambassadorship is an is an invitation-only appointment for individuals who demonstrate a passion and commitment to food tourism and who commit to the further development of food tourism in their region.

Founder and Executive Director of World Food Travel Association says, “We’re delighted to expand our Ambassador network by adding a very capable individual like Holly. We have always respected self-direction at the local level, and encourage Australia to forge its own food tourism path, which we are happy to help shepherd as needed. We look forward to doing great things together.”

Australia has come to the forefront of food tourism since the launch of Restaurant Australia by Tourism Australia in 2013. Food and wine now account for 20% of expenditures, nearly one in five dollars, spent by international tourists in Australia.

“My passion for food and tourism started early, growing up on an orchard and helping to evolve the family business into an agri-tourism enterprise,” says Galbraith.

“This dedication further grew from my time living and working in the Byron region that is, in my view, one of Australia’s top food destinations.”

This year will see a significant project launched by Holly Galbraith for the Australian food tourism industry with the announcement of Australia’s first culinary tourism conference, Destination Food, scheduled for May 2018.