On Wednesday, Cambridge Analytica said it and SCL Elections would be commencing insolvency proceedings after "numerous and unfounded" accusations, vilification, and "siege of media coverage" had "driven away virtually all of the company's customers and suppliers".

Both Channel 4 News and the New York Times have reported that Nigel Oakes, a British director of the SCL Group, has said that Emerdata was set up to acquire and roll together Cambridge Analytica and SCL Group under a new name.

Founded in mid-2017, Emerdata has been rather active since Cambridge Analytica hit the headlines earlier this year, including official filings as recent as yesterday.

Prince who is the founder of the private military contractor, Blackwater, and is the brother-in-law of Education Secretry Betsy Devos, is a known Trump supporter with ties to the super PAC which paid for Cambridge Analytica's work on behalf of the Trump campaign. Additionally, parallel bankruptcy proceedings will soon be commenced on behalf of Cambridge Analytica and certain of the Company's U.S. affiliates in the United States Bankruptcy Court for the Southern District of NY.

After Trump won the White House in 2016, in part with the firm's help, Cambridge Analytica CEO Alexander Nix went to more clients to pitch his services, the Times reported past year. "The investigations into their work are vital", said the committee's chair Damian Collins. Apps and websites that use features such as the Like button or Facebook Analytics send us information to make their content and ads better. It also asked whether the company harvested any data through third-party apps and whether or not mining of such data was done with user consent.

CA was also rocked by undercover recordings appearing to show senior figures in the company boasting about underhand tactics that could be used to entrap opposition politicians, such as bribery and sex. Facebook has since apologised and tightened its privacy restrictions. These individuals include Cambridge Analytica's former acting CEO Alexander Tayler (pictured), who became a director of Emerdata in March, and Julian Wheatland, who is an Emerdata director while also serving as a director in the SCL network.

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