What are campaigns?

You can execute web marketing campaigns within Lytics (as opposed to exporting your Lytics audience segments to a third-party tool). Campaigns allow you to execute these personalized website experiences to your specific segments. These personalized interactions overlay your existing website as a modal, gate, or banner depending on your marketing goal. For example, an email sign up form that is only shown to new, unknown web visitors or a time-sensitive message (e.g., subscription renewals) that is only displayed to existing customers.

When you click on the “Campaigns” tab in Lytics, you will see all of the campaigns that you’ve created.