1. Easy to use. You're done in just a few easy steps. 2. Very fast. Optimized for multi-core processors and uses native code when performance matters. 3. In control. Visualize final quality and size seemlessly. 4. Efficient. Focus on your task and get it done. 5. Frequently updated. 6. Free and great support by email. 7. Inexpensive. 8. Totally risk free. Evaluate it during 30 days. 9. After purchase, you have a 30-day money back guarantee.