video ads

Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?

This whitepaper discusses why speed, or throughput, is so critical for today’s Internet users, provides a historical perspective on the Internet’s TCP protocol underpinning and describes how the FastTCP protocol addresses the needs of today’s Internet.

Cox Communications has been a SundaySky customer for five years, running personalized video ad programs through traditional video publisher channels. At the end of 2016, Cox Communications expanded that program to Facebook to see if greater levels of personalization and performance could be achieved by combining the dynamic capabilities of SmartVideo technology with the reach of the Facebook ads platform.
The program targets recent Cox website visitors on Facebook and delivers them a relevant video ad with offers related to products and services they had viewed on Cox.com. The program leverages SundaySky’s SmartVideo platform to achieve Cox’s online revenue goals of maximizing the number of revenue-generating orders on its website while also lowering the cost per acquisition (CPA) as the program optimizes.

A Fortune 500 home improvement retailer turned to personalized video advertising in support of its companywide commitment to drive online transactions and revenue. By combining personalization with the alreadyengaging video medium, the top 10 Internet retailer aimed to provide a captivating ad experience that would differentiate the brand in a fiercely competitive market and drive online sales. The brand had already committed to engaging consumers on a 1-to-1 basis across all channels, and as such, partnered with SundaySky to extend this approach to its video advertising.

Saks’ personalized video advertising program with SundaySky consists of 15- and 30-second SmartVideo pre-roll ads, featuring highly relevant information, such as previously viewed items, product categories, brand messages and seasonal promotions, that correlate to the viewer’s historical browsing data. Within 30 days of the shopper’s last visit to Saks’ website, SundaySky finds the individual on a publisher site through a programmatic ad network, and serves him or her a Saks video ad filled with relevant information according to their behavior. The goal of the program was to maintain a $25 ROAS with more than $10 million in attributed revenue, measured by the brand’s advanced attribution system of record MarketShare.

Brands no longer hold all the cards in their relationships with consumers.
This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult.
That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships.
Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter.
These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.

Creating new content takes an incredible amount of time and resources for your internal teams. Maybe you’re even paying an agency a good percentage of your budget to do it for you. Whilst content, from blogs to eBooks, and videos to white papers, does have a lot of value, that value comes at a cost.
This isn’t the only issue with generating new leads through content. The effectiveness of sharing content via email is declining, it’s harder than ever to connect on the phone, people are apprehensive about immediately giving out their contact details, and social media has become more about likes and less about real results.
In short, creating content to generate leads can be challenging, time consuming and expensive.
But, what if you didn’t have to spend time and money creating content in the first place? What if you could generate qualified B2B sales leads without it?

Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.

The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.

When explaining your company’s value proposition, starting with why is always better than starting with how. Learn how an explainer video using emotional and aspirational messaging was able to not only increase Rypple’s online conversion rate by 20%, but also generated more qualified and engaged leads.

We are now in a world of Unified Communications (UC) and your employees are using many devices and modalities to communicate. A phone is still needed, but its use as a “stand-alone” device is changing as end users now have a wider range of communications options afforded by UC including chat, video, and communications on a phone or mobile devices (BYOD). As IM becomes the new dial tone (“U there?”, “Is now a good time to talk”), when your users want to talk, they expect to be able to place their phone call from their UC client. For most companies today, that UC client is Microsoft® Lync®. While the user may want to place their phone call from Lync, they also want to be able to
use a telephone dial pad to dial numbers, access features with convenient feature keys, and be able to choose between using a handset, headset, or speakerphone—and they want to use their phones in ways that are fully integrated with their Lync client.

San Francisco-based RockYou purchases the rights to existing social video games, then incorporates in-game ads, and rebrands them as RockYou games.Delivering interactive media content to engaged audiences online, RockYou boasts a portfolio of free-to-play games including dozens of company-owned and partner titles across key platforms, genres and demographics.

Learn what it takes to produce online videos that drive sales, leads and publicity for your business. This guide explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.

Watch what it takes to takes to produce online videos that drive sales, leads and publicity for your business. This quick presentation explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.

Video marketing typically means you want to generate leads, sales, or buzz. Most marketers jump right into video with little thought to their options. But, they exist and by making the right decision can have a big impact.
This paper clarifies options and provides a path to optimal conversion by ensuring you select the right video medium for your purposes.

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