What is a Landing Page?

There's often a lot of confusion about what a landing page is. The truth is, a landing page is a page you have specifically created for a set purpose and which you direct a set audience to. While any page on your website could be called a landing page, digital marketers refer to a landing page as being a standalone page with one focused objective - your call to action.

Often you'll find that a landing page is not created with organic traffic in mind. Instead traffic is directed there through other means, such as Facebook ads, AdWords campaigns or links in emails. Because the content has been created for a very specific target audience, a landing page also has a higher conversion rate than other website pages.