For efforts that used shopper insights to increase awareness and trial to lead to conversion for their established product/brands.

2017 BRONZE

Mi Pass

2017 BRONZE

Renewed brand of Eurovision 2017

The notion of celebrating Diversity and necklace symbol are at the heart of Eurovision values: it is all inclusive and all about countries around Europe, and beyond, that joined together to celebrate both our common ground and our unique differences, as well as some great music

2017 BRONZE

Walgreens "Do Deo Better"

Unilever grew a typically low engagement deodorant category at Walgreens by turning confused deodorant users into re-engaged, educated shoppers elevating the benefits of Unilever products in the process. We did this by creating a needs-based segmentation that resulted in a first-ever color-coded way-finding system, allowing shoppers to be prompted, guided, advised and inspired across the entire path to purchase. Armed with information, inspired shoppers helped grow the category by 10.24%, outpacing growth in all other channels.