CRM & Social media The integration of social media with CRM strategics is the next frontier for organiza- tions to optimize the power social interactions to get closer to their customers.CRM & Социальные медиа Интеграция социальных медиа и CRM- стратегий необходима компаниям, чтобы стать ближе к своим клиентам.Speakers/Докладчики:

by Daniel T. Jones, Arnd Huchzermeier, Alan Mitchell
The birth of the The Consumer Goods Forum marks the beginning of a new era of cooperation between retailers and suppliers across the world to collectively address the major challenges facing our industry and society across the globe. The contribution of the International Commerce Review is to ask the leading voices in the industry to articulate these new challenges, mobilise the best brains in the academic world to help develop answers to them, and report on pioneering success stories.

It is appropriate that this issue begins with three clarion calls to a new era. Andy Bond, Chief Executive Officer of ASDA in the UK, calls it the era of “democratic consumerism” in which big business must regain the trust of internet empowered consumers.Download the article

Developing a mutual and continuing relationship between retailers’ brands, products and agreed target consumers. Improving consumer satisfaction and the performance of retailers and producers, adding value: these were the aims of collaborative CRM.

The executive summary of the Italian Blue Book on Collaborative Customer Relationship Management.
Customer Relationship Management (CRM) is the strategic approach used to identify and optimise the product offer to different customer segments and to make the gradual transition from mass marketing to one to one marketing.
Collaborative Customer Relationship Management creates opportunities to generate value with a common target consumer and to develop a reciprocal and long-term relationship between the brand, products, and common consumer targets. Improving customer satisfaction and bettering the performance of the industry and distribution, while also creating value. These are the objectives of the Consumer Relationship Management model developed jointly by ECR Italy.