The video isn’t bad. The thing that stands out for me is the human voice-over that represents the Steam and Valve, rather than a character in a game. Prior, the identity of Steam consisted mascots rolled out for the community pages and seasonal sales. Now there’s a voiceover and presentational framing of product without voiceless cartoon characters.

Combine this and the expansion to non-entertainment apps on Steam, it looks like our little Steam is growing up!