Jessica Simpson (the princess of pop & fashion herself) is expanding. Her fashion line that is. If you wouldn’t be caught dead in her shoes (it’s not like she wears them) you can add sunglasses, swimwear and
lingerie to that list come fall.

According to WWD, Simpson said she is completely involved every step of the way. "It has been rewarding to build this brand and expand it into all aspects of the American lifestyle," she said.

Sources close to the company estimate the shoe line alone will
bring in $225 million in retail sales in 2007.

Simpson is also almost ready to launch (gasp) a line of sportswear
reflective of Simpson’s own wardrobe, but at prices that anyone could
afford (read cheaply made).

"Jessica
is here and 100 percent involved in this brand," her master licensee, the Camuto Group said. The group is also currently looking into signing more licenses for products
like fine jewelry, home, stationery and fragrance. Oh no!