Digital

Digital

How many stars you got?

Mobile platform. Social presence. Product reviews. Search optimization. Content marketing. Is this part of the DRTV equation?

Oh, yeah. Without a doubt.

These days, viewers consume TV anywhere and everywhere. More importantly, they do their research (product reviews, price comparisons) and buy that way, too. So, we feel it’s absolutely critical to create a robust digital component as part of your over-arching DRTV strategy. To overlook this aspect is to leave money on the table. Probably lots of it.

Here today,
Where Tomorrow

The virtual world is in hyper-evolutionary mode. Change is the only constant. New players enter the game, while others vanish into irrelevance (still got that MySpace account?). To properly leverage the serious potential of digital DR, you need… well, a geek. A highly professional, knowledgeable, number-crunching, webhead who breathes virtual air all day long and can spin inter-connections faster than Spiderman.

With every passing day, the digital arena becomes a more critical—and more complex—cog in your overall DRTV campaign. In the right hands, the results can be exponential.

The creative and marketing professionals at Script to Screen understand not just the crucial direct marketing funda...

The creative and marketing professionals at Script to Screen understand not just the crucial direct marketing fundamentals, but the all-important nuances that can make a good concept great, a solid creative mesmerizing, and a beautiful show memorable and successful. They understand that fine line, and used it to help our bottom line.

From our Intelligence Hub...

Christine Hunsicker, CEO and Co Founder of Gwynnie Bee shares her insights on the benefits of digital marketing versus Direct Response Television, why she advocates DRTV and the resounding success it’s had on her business. See the previous videos of highly informative Infomercials and DRTV strategies also featuring Ken Kerry.…

The direct marketing agency aimed to educate Keurig customers on convenience and diversity of single-serve brewing Santa Ana, California – August 8, 2017 - Script to Screen (STS) announced the launch of a long-form direct response television campaign for the Keurig® brewer on behalf of their client Keurig Green Mountain,…

Kite Shield®, a clinically proven DEET-free repellent poised to enter the marketplace, turned to Direct Response Television (DRTV) and Script to Screen for help. The goal: create a short-form DRTV campaign that would launch Kite Shield through the clutter and into the clear skies of brand recognition, direct sales and…

Direct Marketing agencies Script to Screen (STS) and M2 Marketing and Management Services (M2) are delighted to announce that their client, Gwynnie Bee, was recently awarded the prestigious 2017 Adsphere™ Award for Best Infomercial – Miscellaneous. The award was presented by DRMetrix at the recent Response Expo in San Diego.…

You have to see it to believe it. That's the point in this video; demonstrations in DRTV. Ken Kerry shows you, not tells you why a powerful demonstration could be the difference between success and failure.

Script to Screen and M2 Marketing and Management are delighted to share our latest project for the Flexzilla® Premium Hose on behalf of our client Legacy Manufacturing Company. Since 1986, Legacy Manufacturing has been making high-quality, durable equipment for professional and domestic use. Their revolutionary kink-free line of all-weather premium…

Christine Hunsicker, CEO and Co-Founder of Gwynnie Bee shares her insights on the benefits of Direct Response Television (DRTV), how it affects digital marketing, why she advocates DRTV and the resounding success it's had on her business.Click here to see her interview with (in larger format) Script to Screen Co-Founder…

In this episode, Ken Kerry shares with you the most important strategies you need to know in order to produce a successful infomercial. His advice just might surprise you! See the previous videos in this series of highly informative Infomercials and DRTV strategies also featuring Ken Kerry"Do Infomercials Make Money?"…

Why did brands invest nearly $1 billion in Long-Form DRTV media during 2016? The answer is simple: An effective Long-Form campaign is a huge competitive advantage, and a way to make challenging sales goals suddenly look easy. Here are five reasons why: 1. You’ve…

In this episode, Ken Kerry is going to tell you some of the most costly mistakes made in DRTV that you need to avoid at all costs. Ken Kerry is the Co-Founder & Executive Creative Director of Script to Screen, a full-service Direct Response Marketing Agency. See the previous video…

5 Clutter-Cutting Tactics that Cleared the Air for Kite Shield If you’re looking for mosquito repellent—and who isn’t these days?—you won’t suffer from lack of options. It’s a crowded arena at retail, dominated by two categories: DEET-based formulas (in essence, an insecticide); and “natural” repellents, which many consider less than…

In this video, Ken Kerry is going to share with you how an infomercial makes money, some of the marketing decisions made inside the boardroom and why it's so critically important to listen to your customer. It's jam-packed, so stay tuned. Ken Kerry is the Co-Founder & Executive Creative Director…

Industry-Leading Direct Response Agency Wins Two Major Category Awards At The 2016 ERA Moxie Awards Santa Ana, CA - October 3, 2016 – Industry-leading direct response television agency Script To Screen won two top categories for The 2016 ERA Moxie Awards. Having received seven nominations, Script To Screen won in two…

In this video Ken Kerry shares with you that when all the elements of sound DRTV tactics are positioned in a razor sharp selling message, you can become the number one selling product at retail. Ken Kerry is the Co-Founder & Executive Creative Director of Script to Screen, a full-service…

Santa Ana, California - (July 21, 2016) - Direct Marketing agencies Script to Screen (STS) and M2 Marketing and Management Services (M2) have announced the release of Perfect Formula’s first long-form television campaign. The campaign, which includes short-form spots as well, marks the next step in the nail care brand’s…

Amy Norman says to definitely consider DRTV marketing because Script to Screen has created amazing results for their company beyond social media. Script to Screen's Ken Kerry has helped many companies with their DRTV services by generating exponential growth for their clients. His DRTV marketing techniques and concepts have created…

Ken shares that a successful DRTV (direct response TV) infomercial should demonstrate a solution to a problem that the viewer encounters. The solution should immediately answer what they have been experiencing and how the product will be revolutionary to their business. Ken Kerry is the co-founder & executive creative director…

A Direct Response Television Campaign Helps Little Passports Expand Its Reach LOS ANGELES, CA – March 22, 2016 – Little Passports is a multi-award winning company that offers educational subscriptions and products for children. They have experienced rapid growth via Facebook advertising and were searching for their next scalable marketing channel.…