International plus-size model Ashley Alexiss is the new ambassador for Lovehoney Lingerie and is featured in a campaign shoot for their upcoming Christmas line. The job is the perfect fit for the 26-year-old, as she loves posing in “sexy” lingerie.

“In my opinion, lingerie gives a woman a special kind of confidence, as it accentuates everything you need it to and allows you to be able to look at yourself in the mirror and think, ‘Damn, I’m hot,’” Ashley tells Yahoo.

Lingerie ads that show an inclusive range of women’s bodies really do matter. A recent study published by Chapman University in Orange, Calif., found that some women — but not all — feel worse about their bodies when looking at images of thin, bikini-clad models compared with neutral ones.

That’s why Ashley is a dedicated advocate for body positivity and thrilled to have been chosen to star in this campaign for Lovehoney.

“Being a role model for them allows me to connect with even more women worldwide and spread my message that ‘Beauty Is Not a Size,’” she says.

Standing 5’4″ and a size 12, the Boston-born beauty has broken the stereotypical model mold and become a global success, modeling for a variety of brands over the past seven years. But she admits she hasn’t always been so confident.