Undead Labs' State of Decay 2 might look like an action game at first glance, but its deep survival elements make it much more challenging than something like Dead Rising. Here is how to succeed from the very beginning.

Undead Labs' State of Decay 2 might look like an action game at first glance, but its deep survival elements make it much more challenging than something like Dead Rising. Here is how to succeed from the very beginning.

The biggest movie of all time for Marvel Studios had one of the most successful premieres of all time, with Avengers: Infinity War passing multiple box office milestones on its way to setting a new opening weekend record.

The biggest movie of all time for Marvel Studios had one of the most successful premieres of all time, with Avengers: Infinity War passing multiple box office milestones on its way to setting a new opening weekend record.

Age of Wonder: Planetfall will let you build a new civilization from the ruins of a ravaged planet after a cosmic dark age in a 4x turn-based strategy game coming next year for consoles and PC from publisher Paradox.

Age of Wonder: Planetfall will let you build a new civilization from the ruins of a ravaged planet after a cosmic dark age in a 4x turn-based strategy game coming next year for consoles and PC from publisher Paradox.

Tweeting during a game while watching it at the same time isn’t necessarily going to make you less engaged with the game. In fact, a new study commissioned by the Twitter suggests mid-game tweets may actually improve the experience. A study by Neuro-Insight, shared on January 18, says tweets during a game increases engagement with both tweets and ads on the platform.

The study was prompted by data from an analytics firm, ComScore, which showed Twitter’s live user count jumping around 4 percent during a game or other live entertainment. Twitter says the data also shows that other social media platforms didn’t see the same increases. During big games, the number of users online rises even more, with the 2017 Super Bowl bringing a 19 percent jump over the network’s usual Sunday users.

That data had Twitter digging further into tweets during a game, so the company commissioned the Neuro-Insight study. The research was conducted using biometrics; Twitter didn’t go into detail on the exact process for those measurements, but Neuro-Insight used a visor and cap to track eye movement and brain activity.

The study found that users tuning into both traditional TV and Twitter simultaneously showed 31 percent more engagement and 35 percent more memorability of the game. That group was compared with users who only relied on Twitter for game data and users who only watched on TV. The Twitter viewers showed 60 percent more engagement and roughly that same percentage in memorability over those tested that only watched the game on TV.

While the first suggests tweeting during a game makes the event more memorable, the study also looked at how ads factor into the equation. Twitter ads that were viewed during the game by users also watching on TV, according to the study, showed 42 percent more engagement than TV ads during the same game. When using both Twitter and TV to follow the game, the Twitter breaks are apparently not just a distraction from the ads — the study says that users tuning in using both methods also showed 18 percent more engagement to the ads on TV than users that didn’t log-in during the game.

The study results, Twitter says, suggests tweeting during the game enhances the experience, both for users and advertisers.

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(AP Photo/Joel Ryan, File). FILE - In this March 5, 2009 file photo, Michael Jackson announces upcoming concerts at the London O2 Arena in London. The estate of Michael Jackson is objecting to the airing Thursday night of an ABC TV special on the end l...

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The estate of Michael Jackson is objecting to the airing Thursday night of an ABC TV special on the end life of the late King of Pop.

(AP Photo/Isaac Brekken). Culinary Union members file into a university arena to vote on whether to authorize a strike Tuesday, May 22, 2018, in Las Vegas. A potential strike would affect 34 casino-hotels. A majority yes vote would not immediately aff...

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Tens of thousands of casino employees could walk off the job for the first time in more than three decades after union members voted to authorize a strike at any time starting June 1.

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Conservative commentator Tomi Lahren says she is disheartened and embarrassed that a patron threw water on her at a Minneapolis restaurant.

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Julia Louis-Dreyfus is being honored with the Kennedy Center's Mark Twain Prize for a lifetime in comedy.

(AP Photo, File). FILE - In this Aug. 5, 1966 file photo, actor Clint Walker appears on the set of "The Dirty Dozen" in Morkyate, Bedfordshire, England. Walker, who played the title character in the early TV western “Cheyenne,” died Monday, May 21, 201...

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Clint Walker, who played the title character in the early TV western "Cheyenne," has died at age 91.

(AP Photo, File). FILE - In this March 22, 1993 file photo, American author Philip Roth is seen during an interview promoting his new book "Operation Shylock: A Confession," in New York. Roth, a prize-winning novelist and fearless narrator of sex, deat...

In the self-imposed retirement of his final years, Philip Roth remained curious and removed from the world he had shocked and had shocked him in return.

In the self-imposed retirement of his final years, Philip Roth remained curious and removed from the world he had shocked and had shocked him in return.