Mar 14 YR talks progress made and long-term goals

FashTech startup YR plans to grow its team across its five global offices and is also launching “some major new projects” in the next few months.

The venture works with fashion brands and event organisers to deliver live customisation experiences from product launches and retail pop-ups to exhibitions and global campaigns. It taps design software (created in-house) and printing technology combined with screens or mobile devices to enable anyone to create and print bespoke designs on t-shirts, trainers and accessories.

In an interview with RTIH, Co-Founder, Tim Williams, says: “The long-term goal is to lead the world in on demand production of apparel and accessories and we intend to be as bold as needed to make that come true. My hope for the sector is to reduce waste, increase re-usage and make shopping more fun.”

He adds that industry reaction has been “pretty epic to be honest, but I don’t think we’ve had time to sit and absorb what’s happened yet. In the past few years we’ve seen our client base really grow – not just here in the UK but in America and Asia – and that’s a lot of jet lag. Digital tech is transforming the fashion landscape and it’s really exciting that we are at the forefront of this change.”