Bringing Home the Bacon: Differentiating a Brand in Today’s Generic World

Justin Foster has over two decades experience in sales and marketing for small businesses and large corporations. He’s cofounded two marketing/branding firms and a successful start-up, and he’s worked with the leadership teams of hundreds of organizations to help make their culture the number one differentiator in the modern economy. He’s the author of two books on branding: Oatmeal v. Bacon: How to Differentiate in a Generic World and Human Bacon: A Man’s Guide to Creating an Awesome Personal Brand.

In this podcast, Justin discusses how to find our internal “bacon” that makes us naturally interesting. He also talks about the five natural forces that shape a brand and explains why a successful brand needs to start with leaders articulating their core values.

Podcast: Linda Popky interviews Alan Willett, President of Oxseeker, who talks about why it's important for organizations to find ways to harness the energy of those people who appear to be difficult and even unleadable. - Listen.

Video: Just a Moment for Marketing: Mocha on Marketing: Choosing Your Treats. Ask your customers what they prefer. – View the video.

NEW eBOOK:Top of Mind: 101 Insights to Transform Your Business
Purchase PDF or ePub book.

Book Video Trailer How can your message be heard in today's crowded, chaotic environment? Learn more about Linda Popky's new book, Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters, in this short video trailer.