6 to 7 Figures Showhttp://frankbria.com
Author. Speaker. Strategist. The 7-Figure ExpertTue, 22 May 2018 19:48:58 +0000en-UShourly136812201(c) 2015 Bria Strategy Group. All Rights Reserved.sales,marketing,business,growth,experts,business,growth,podcasts,passive,incomeBusiness/Management & MarketingBusinessEducation/Traininginfo@frankbria.comFrank BriaFrank Brianosales,marketing,business,growth,experts,business,growth,podcasts,passive,incomeConsultants, coaches, and other experts learn to transform their 6-figure practice into a 7-figure business by productizing their expertiseThe 6 to 7 Figures Show is dedicated to helping consultants, coaches, and other experts transform their 6-figure practice into a 7-figure enterprise. Crack the code to 7-figures and live the life you were meant to live. Allow your business to free you to focus on the things that really matter to you.Episode 012: Scaling by Becoming a Non-Fiction Author – Hotseat Interview with Wendy Williamshttp://feedproxy.google.com/~r/frankbria/6to7figures/~3/CysdepJIcEU/
http://frankbria.com/scaling-by-becoming-a-non-fiction-author-hotseat-interview-with-wendy-williams/#respondThu, 15 Oct 2015 03:09:47 +0000info@frankbria.com (Frank Bria)http://frankbria.com/?p=549The post Episode 012: Scaling by Becoming a Non-Fiction Author – Hotseat Interview with Wendy Williams appeared first on Frank Bria.
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]]>http://frankbria.com/scaling-by-becoming-a-non-fiction-author-hotseat-interview-with-wendy-williams/feed/0549no The post Episode 012: Scaling by Becoming a Non-Fiction Author &#8211; Hotseat Interview with Wendy Williams appeared first on Frank Bria. Frank Bria The post Episode 012: Scaling by Becoming a Non-Fiction Author &#8211; Hotseat Interview with Wendy Williams appeared first on Frank Bria. sales,marketing,business,growth,experts,business,growth,podcasts,passive,incomehttp://frankbria.com/scaling-by-becoming-a-non-fiction-author-hotseat-interview-with-wendy-williams/Episode 011: Scaling by Becoming a Non-Fiction Authorhttp://feedproxy.google.com/~r/frankbria/6to7figures/~3/c8Do0COy4y0/
http://frankbria.com/scaling-becoming-a-non-fiction-author/#respondSun, 11 Oct 2015 03:08:12 +0000info@frankbria.com (Frank Bria)http://frankbria.com/?p=546You can scale your business by becoming a non-fiction author. There are 3 things we discuss about becoming a non-fiction author: The answer to the question “what should I write about?” How to monetize your book How to launch your book The answer to the question: “What should I write about?” There are 3 things […]

The answer to the question: “What should I write about?”

There are 3 things you should think about:

Find something you have a personal connection or story about. Don’t just pick a “popular topic.” Chandler Bolt is a perfect example. His first book, The Productive Person, wasn’t his expertise. But in writing the book, he had a personal story to tell about productivity.

What will you sell with the book? You won’t become rich by selling the book. Make sure there’s congruence between the story you want to tell and the thing you want to sell.

Come up with 3 speech ideas about the book. Are you excited about them? Motivated by them?

How can I finish my book?

If you want a self-directed course, I recommend Chandler Bolt’s Self Publishing School. (yes, that’s an affiliate link, but I know Chandler personally, wouldn’t recommend him unless I was completely convinced he’s the best man for the job. And it doesn’t cost you a penny to click on that link.)

How to monetize your book

Add an audiobook link in the front of the book to capture e-mail addresses. Create video content you give away for free to readers.

Make sure you have a solid funnel that turns readers into buyers.

How to launch your book

3 things you need:

A launch team

Bonuses

JV partners

Your launch team is a group of 25 – 50 people who are dedicated to helping you spread the message about your book. You need to give them explicit instructions, write copy for them to share, and communicate with them in a number of ways.

Bonuses are time-sensitive offerings for buyers of your books. These are different than your “in-book” bonuses. These bonuses will expire. It could be a course, additional training, a call with you, etc.

JV partners are critical to your success in a launch. They send out emails to their audiences suggesting people get a free copy of your e-book. From there, those prospects go through your funnel and the JV partner gets a percentage (usually 50%) of what you generate.

]]>http://frankbria.com/scaling-becoming-a-non-fiction-author/feed/0546no You can scale your business by becoming a non-fiction author. There are 3 things we discuss about becoming a non-fiction author: The answer to the question &#8220;what should I write about?&#8221; How to monetize your book How to launch your book The ansFrank Bria You can scale your business by becoming a non-fiction author. There are 3 things we discuss about becoming a non-fiction author: The answer to the question &#8220;what should I write about?&#8221; How to monetize your book How to launch your book The answer to the question: &#8220;What should I write about?&#8221; There are 3 things [&#8230;] The post Episode 011: Scaling by Becoming a Non-Fiction Author appeared first on Frank Bria. sales,marketing,business,growth,experts,business,growth,podcasts,passive,incomehttp://frankbria.com/scaling-becoming-a-non-fiction-author/Episode 010: Steal the Show – Interview with Michael Porthttp://feedproxy.google.com/~r/frankbria/6to7figures/~3/yhaVDG3xzRo/
http://frankbria.com/steal-the-show-interview-with-michael-port/#respondTue, 06 Oct 2015 04:00:40 +0000info@frankbria.com (Frank Bria)http://frankbria.com/?p=534“A manifesto for true authenticity disguised as a guide on public speaking.” Michael Port, my mentor and friend, takes us through his book, Steal the Show. Here are some of the highlights of the interview. Authenticity doesn’t mean “sameness”. It means we can adapt to the role we should be playing in each situation. How do […]

“A manifesto for true authenticity disguised as a guide on public speaking.”

Michael Port, my mentor and friend, takes us through his book, Steal the Show. Here are some of the highlights of the interview.

Authenticity doesn’t mean “sameness”. It means we can adapt to the role we should be playing in each situation.

How do you start a speech that doesn’t “give up the room” or make you small?

Can you sell from the stage with authenticity?

You serve your audience by playing the role they need you to play for them.

Get the book at stealtheshow.com where you can get bonuses like training and videos.

Interview

Michael started his career as an actor. After building a successful business mentoring and training entrepreneurs in sales and marketing, he has chosen to now focus on training public speakers. He believes this is a natural extension of his acting training and career.

We play different roles in different parts of our lives. These different roles do not represent “inauthenticity” – they are just different slices of us.

When we meet people in business who are “ahead of us”, we shouldn’t take a role as a subordinate. By simply identifying them as more practiced or have been more clever about executing things, we can keep our role as equal.

For example, a chameleon is still a “real” chameleon when it changes colors – that’s just what a chameleon is. When we change how we behave based on these roles, they don’t make us “fake.” Sometimes people mistake authenticity for playing the wrong role. If you play the supporting role when you should be leading or vice versa, you are not being true and authentic to the audience.

Great speakers – like great actors – are willing to “go all the way.” They make choices to serve their audience and they’re “all in.”

A great teacher should make their students a little nervous – because the students want to do things to meet the expectations of the teacher. And Michael plays that role because it’s in service of his audience.

When a speaker has a role mismatch, like letting the audience take control, they are not serving their audience.

Here are some other things speakers do that destroy their role:

Always telling people “what I’m going to tell you” at the beginning of the speech. Some speeches are a journey.

Saying, “I’m happy to be here” at the beginning of a speech.

Always speaking slowly, without varying your speech speed naturally.

Saying, “Okay, let’s get started!” at the beginning of a speech.

Starting with a lame joke to start the speech.

Saying, “if there’s only one thing you should take away from my speech it’s…”

Adhering to strict rules like, “don’t speak and move at the same time.”

Looking down at the floor before you move.

Make sure to cover the content in its entirety. Don’t tease the audience and tell them to “get the rest in my book.”

A speaker sometimes needs to sell from the stage. Michael doesn’t really teach or practice “selling from the stage.” He believes that if you serve the audience in that moment, the audience will then come up to the speaker and ask how to work with them.

When people use inauthentic “tactics” to manipulate their audience, they may only work in short term. Michael tells a story about one speaker who uses hard-pitching techniques but experiences high refund rates.

Michael used a slightly different technique when he positioned his Graduate Program for his Heroic Public Speaking program. He announced that there would be an offer, and invited people to join if they wanted, but told people they could go to the pool if they weren’t interested. A lot of people attended, and the program sold out in 20 minutes.

It’s important to treat your audience like adults and be clear about your intentions to sell to your audience. But you can only make sales offer in proportion to the level of trust you have created with your audience.

]]>http://frankbria.com/steal-the-show-interview-with-michael-port/feed/0534no &#8220;A manifesto for true authenticity disguised as a guide on public speaking.&#8221; Michael Port, my mentor and friend, takes us through his book, Steal the Show. Here are some of the highlights of the interview. Authenticity doesn&#8217;t mean &#82Frank Bria &#8220;A manifesto for true authenticity disguised as a guide on public speaking.&#8221; Michael Port, my mentor and friend, takes us through his book, Steal the Show. Here are some of the highlights of the interview. Authenticity doesn&#8217;t mean &#8220;sameness&#8221;. It means we can adapt to the role we should be playing in each situation. How do [&#8230;] The post Episode 010: Steal the Show &#8211; Interview with Michael Port appeared first on Frank Bria. sales,marketing,business,growth,experts,business,growth,podcasts,passive,incomehttp://frankbria.com/steal-the-show-interview-with-michael-port/Episode 009: Building Your Authorityhttp://feedproxy.google.com/~r/frankbria/6to7figures/~3/C5JW9T2TakA/
http://frankbria.com/building-your-authority/#respondSun, 30 Aug 2015 04:00:05 +0000info@frankbria.com (Frank Bria)http://frankbria.com/?p=466How do you build your authority? You need an authority platform and a system. Your Platform An authority platform can be: Book Podcast Speeches Webinars There are other platforms, but these are the major ones. Building a book is a great way to create authority, but you probably need assistance to make it a success. […]

Your Platform

An authority platform can be:

Book

Podcast

Speeches

Webinars

There are other platforms, but these are the major ones.

Building a book is a great way to create authority, but you probably need assistance to make it a success. You may use a coach or mentor or just buy a training course, but you need help. It should probably be the first thing you work on.

Resources listed: Ann Sheybani’s Build Your Book Bootcamp

A podcast is easier to create, but you need to be careful. A standard “interview-based” podcast format may not build your authority unless you design the interview style in a way that’s consistent with your “system.” A topic-based podcast can create your authority. Think about how you’re establishing your authority through your podcast.

Also, podcast could be other broadcast medium like video podcasts, Periscope broadcasts, etc.

Speeches are awesome, but take some time to get great at. You could speak for fees or for free. If you speak for free, you may “sell from the stage” where you have a product in mind or you may have to be more subtle. In either case, you need to have to a call-to-action that encourages the audience to engage with you.

Webinars should be a part of your portfolio if you sell something over $1000 (and, by the way, you should be). You should use webinars to tell a story and position yourself as an authority. Then, you follow up with a call-to-action of some kind.

Your System

You need to create a system to become an authority. You might have steps that achieve your one big result or you have might phases or categories instead. But either way, you need 3 – 5 major categories of your system. Inside those blocks, you break down the steps into sub-steps.

Two things to keep in mind:

Don’t fool yourself in thinking you don’t have a system – or that your system is so obvious that it’s not worth making a system out of.

“Don’t boil the ocean!” Don’t make your system so complicated that it’s intimidating. Find 1 big problem to solve – and stop there.

You may need to get some help to figure out what that system is. Write it down. Make it your intellectual property.

]]>http://frankbria.com/building-your-authority/feed/0466no How do you build your authority? You need an authority platform and a system. Your Platform An authority platform can be: Book Podcast Speeches Webinars There are other platforms, but these are the major ones. Building a book is a great way to create autFrank Bria How do you build your authority? You need an authority platform and a system. Your Platform An authority platform can be: Book Podcast Speeches Webinars There are other platforms, but these are the major ones. Building a book is a great way to create authority, but you probably need assistance to make it a success. [&#8230;] The post Episode 009: Building Your Authority appeared first on Frank Bria. sales,marketing,business,growth,experts,business,growth,podcasts,passive,incomehttp://frankbria.com/building-your-authority/Episode 008: Driving Traffic – Hotseat with Maggie Bensonhttp://feedproxy.google.com/~r/frankbria/6to7figures/~3/LjpLtdC04jE/
http://frankbria.com/driving-traffic-hotseat-with-maggie-benson/#respondThu, 27 Aug 2015 04:00:03 +0000info@frankbria.com (Frank Bria)http://frankbria.com/?p=448In this episode, we talk with Maggie Benson who helps female entrepreneurs (especially moms) get their businesses up and running with WordPress. We talk about how to drive traffic to her website and build a solid business. Driving traffic is a critical part of your audience building success.

In this episode, we talk with Maggie Benson who helps female entrepreneurs (especially moms) get their businesses up and running with WordPress. We talk about how to drive traffic to her website and build a solid business. Driving traffic is a critical part of your audience building success.

]]>http://frankbria.com/driving-traffic-hotseat-with-maggie-benson/feed/0448no In this episode, we talk with Maggie Benson who helps female entrepreneurs (especially moms) get their businesses up and running with WordPress. We talk about how to drive traffic to her website and build a solid business. Driving traffic is a critical pFrank Bria In this episode, we talk with Maggie Benson who helps female entrepreneurs (especially moms) get their businesses up and running with WordPress. We talk about how to drive traffic to her website and build a solid business. Driving traffic is a critical part of your audience building success. The post Episode 008: Driving Traffic &#8211; Hotseat with Maggie Benson appeared first on Frank Bria. sales,marketing,business,growth,experts,business,growth,podcasts,passive,incomehttp://frankbria.com/driving-traffic-hotseat-with-maggie-benson/Episode 007: Driving Traffic to Your Lead Magnethttp://feedproxy.google.com/~r/frankbria/6to7figures/~3/ngO4msC10Y4/
http://frankbria.com/driving-traffic-to-your-lead-magnet/#respondWed, 26 Aug 2015 23:45:26 +0000info@frankbria.com (Frank Bria)http://frankbria.com/?p=446There are 4 particular ways to drive traffic to your lead magnet: SEO Social or Viral Marketing Paid “Hustle” SEO is slow but free. It’s not a great way to drive traffic to a lead magnet anymore. If you have blog posts or other content, then SEO can drive traffic to that – which in […]

SEO is slow but free. It’s not a great way to drive traffic to a lead magnet anymore. If you have blog posts or other content, then SEO can drive traffic to that – which in turn can drive traffic to your lead magnet.

Social or viral marketing is also free and completely out of your control. You’re left to wait to see other people share your items. It may or may not work. There’s no formula for “going viral” despite what the gurus say.

Paid is fast but costs money (hence “paid”.) You need to get some assistance to do this right and target very carefully. Also, build up slowly so you know your “numbers”.

“Hustle” is so overlooked. This is where you go out on social media and have engaging one-on-one conversations with people. Those conversations are where you offer to help people specifically with your lead magnet. Then, you can invite them to download your lead magnet. Although it’s work, it’s free. And there’s no reason why you can’t talk to 10 people a day (that’s almost 1000 person list in 3 months.)

]]>http://frankbria.com/driving-traffic-to-your-lead-magnet/feed/0446no There are 4 particular ways to drive traffic to your lead magnet: SEO Social or Viral Marketing Paid &#8220;Hustle&#8221; SEO is slow but free. It&#8217;s not a great way to drive traffic to a lead magnet anymore. If you have blog posts or other content,Frank Bria There are 4 particular ways to drive traffic to your lead magnet: SEO Social or Viral Marketing Paid &#8220;Hustle&#8221; SEO is slow but free. It&#8217;s not a great way to drive traffic to a lead magnet anymore. If you have blog posts or other content, then SEO can drive traffic to that &#8211; which in [&#8230;] The post Episode 007: Driving Traffic to Your Lead Magnet appeared first on Frank Bria. sales,marketing,business,growth,experts,business,growth,podcasts,passive,incomehttp://frankbria.com/driving-traffic-to-your-lead-magnet/Episode 006: Email Campaigns – Hotseat with Steven Crutchfieldhttp://feedproxy.google.com/~r/frankbria/6to7figures/~3/aq5aCrgCEzA/
http://frankbria.com/email-campaigns-hotseat-with-steven-crutchfield/#respondThu, 20 Aug 2015 05:08:58 +0000info@frankbria.com (Frank Bria)http://frankbria.com/?p=432This week, we're focusing on email campaigns. Steven Crutchfield is with the Villa Capelli in Italy. It's a resort with its own food products for sale in the United States. Steven is trying to come up with a great email sequence to encourage their new subscribers to buy a "first product."

This week, we’re focusing on email campaigns. Steven Crutchfield is with the Villa Capelli in Italy. It’s a resort with its own food products for sale in the United States. Steven is trying to come up with a great email sequence to encourage their new subscribers to buy a “first product.”

In my hot seat conversation with Steven, we work through what that product should be and craft an email sequence to encourage purchases.

]]>http://frankbria.com/email-campaigns-hotseat-with-steven-crutchfield/feed/0432no This week, we're focusing on email campaigns. Steven Crutchfield is with the Villa Capelli in Italy. It's a resort with its own food products for sale in the United States. Steven is trying to come up with a great email sequence to encourage their new suFrank Bria This week, we're focusing on email campaigns. Steven Crutchfield is with the Villa Capelli in Italy. It's a resort with its own food products for sale in the United States. Steven is trying to come up with a great email sequence to encourage their new subscribers to buy a "first product." The post Episode 006: Email Campaigns &#8211; Hotseat with Steven Crutchfield appeared first on Frank Bria. sales,marketing,business,growth,experts,business,growth,podcasts,passive,incomehttp://frankbria.com/email-campaigns-hotseat-with-steven-crutchfield/Episode 005: Email Campaignshttp://feedproxy.google.com/~r/frankbria/6to7figures/~3/NosXpT6BDY8/
http://frankbria.com/email-campaigns/#respondMon, 17 Aug 2015 05:30:57 +0000info@frankbria.com (Frank Bria)http://frankbria.com/?p=427The email campaigns we're talking about today are those that encourage your audience to take action. Learn how to craft the perfect email campaign.

Email Campaigns

Email campaigns drive short- and long-term action from your list.

The email campaigns we’re talking about today are those that encourage your audience to take action. The old style “newsletters” just aren’t effective anymore. It’s time to move to an action-based campaign.

And we’ve already designed the action we want last week in Episode 003, when we defined our lead magnet in such a way that we were anticipating this campaign.

There are two kinds of email campaigns:

Short Term Action Campaigns (STACs)

Care and Feeding Campaigns

A Short Term Action Campaign is 1 to 2 weeks long and tries to get your audience to take action in that brief period. A Care and Feeding Campaign is intended to continue building relationships with your audience over time.

CONTINUE THE CONVERSATION: Join us at 7-Figures Plus to ask questions about this episode, hear ideas from other entrepreneurs, and actually get feedback on your own email campaign. It’s FREE!

Short Term Action Campaigns

The best STACs are build on a story-line taking your audience segments into consideration. Remember audience segments from Episode 001. They are Loiterer, Looker, Shopper, and Buyer. The story line you should provide should have 4 basic messages corresponding to the audience segments, although they may need to be broken up into parts. The emails will all have hooks connecting to the next.

Email #1: introduce the pain point and explain that you will tell a story of someone who looks like you’re audience.

Email #2: start the story and build to crescendo – drama. Leave the reader hanging, but promise resolution in the next email.

Email #3: finish the story and outline the solution having the components of your product or service. Promise the reader you’ll explain how they can get these results for them next.

Email #4: explain you have a system and describe the process for buying (phone call, credit card, application, contract, etc.)

First, you’ll need to tag each prospect by seeing which call-to-action they respond to. Start at the top with Buyers in order to not allow audience members to “de-migrate” back to earlier stages.

Send the same content with different calls-to-action in order to encourage your audience to jump back into buying again. Make sure to purge those who never respond after a reasonable period of time (3 – 6 months).

]]>http://frankbria.com/email-campaigns/feed/0427no The email campaigns we're talking about today are those that encourage your audience to take action. Learn how to craft the perfect email campaign. The post Episode 005: Email Campaigns appeared first on Frank Bria. Frank Bria The email campaigns we're talking about today are those that encourage your audience to take action. Learn how to craft the perfect email campaign. The post Episode 005: Email Campaigns appeared first on Frank Bria. sales,marketing,business,growth,experts,business,growth,podcasts,passive,incomehttp://frankbria.com/email-campaigns/Episode 004: Lead Magnets – Hotseat with Gary Griffithshttp://feedproxy.google.com/~r/frankbria/6to7figures/~3/mKnbxZ9n9g4/
http://frankbria.com/lead-magnets-gary-griffiths/#respondThu, 13 Aug 2015 04:00:44 +0000info@frankbria.com (Frank Bria)http://frankbria.com/?p=404Gary is an Australian living in Connecticut (sounds like a book title) who runs a Facebook ad and marketing agency called Three Sides. His work up until now has been almost all been word-of-mouth.

But now, it's time for Gary to scale and that means putting a killer lead magnet together that serves his audience.

This week, we’re focusing on lead magnets. Gary is an Australian living in Connecticut (sounds like a book title) who runs a Facebook ad and marketing agency called Three Sides. His work up until now has been almost all been word-of-mouth.

But now, it’s time for Gary to scale and that means putting a killer lead magnet together that serves his audience.

In this hot seat session, I work with Gary to help him create the next best Facebook ad resource. And trust me, wait until the end and you’ll want a copy of it when he’s done!

]]>http://frankbria.com/lead-magnets-gary-griffiths/feed/0404no Gary is an Australian living in Connecticut (sounds like a book title) who runs a Facebook ad and marketing agency called Three Sides. His work up until now has been almost all been word-of-mouth. But now, it's time for Gary to scale and that means puttiFrank Bria Gary is an Australian living in Connecticut (sounds like a book title) who runs a Facebook ad and marketing agency called Three Sides. His work up until now has been almost all been word-of-mouth. But now, it's time for Gary to scale and that means putting a killer lead magnet together that serves his audience. The post Episode 004: Lead Magnets &#8211; Hotseat with Gary Griffiths appeared first on Frank Bria. sales,marketing,business,growth,experts,business,growth,podcasts,passive,incomehttp://frankbria.com/lead-magnets-gary-griffiths/Episode 003: Lead Magnetshttp://feedproxy.google.com/~r/frankbria/6to7figures/~3/p14ZhVCm2CM/
http://frankbria.com/lead-magnets/#respondMon, 10 Aug 2015 04:00:11 +0000info@frankbria.com (Frank Bria)http://frankbria.com/?p=398This episode is about creating a lead magnet for your business. We're going to cover advanced ninja techniques for putting a killer lead magnet in place.

Ask yourself the question, “what is the #1 thing you could teach your audience right now that would get the result as quickly as possible?” Take that answer, make it easily consumable and “swipeable” and make that your freebie.

CONTINUE THE CONVERSATION: Join us at 7-Figures Plus to ask questions about this episode, hear ideas from other entrepreneurs, and actually get feedback on your own lead magnet. It’s FREE!

Landing Page or Opt-in Process

Make sure you have a landing page and opt-in process that is consistent throughout your business.

Use a pop-up or Leadbox (like from LeadPages). They create conversion – when done appropriately.

If you use exit behavior pop-ups, make sure you put them together with a regularly timed pop-up. Exit behavior pop-ups interrupt the user’s mindset. Timed pop-ups can engage the prospect while they’re actually thinking about connecting with you.

Make sure you allow the user to engage with your website for awhile before putting a pop-up in place. You may also consider a one-time “welcome page” pop-up, but try to give 20 – 30 seconds for the user to engage before you interrupt.

Maybe even use language in the pop-up box that acknowledges you’re interrupting and asking to connect.

You need to test landing pages for text or video. Consider your audience’s preferences, but you will absolutely need to test.

]]>http://frankbria.com/lead-magnets/feed/0398no This episode is about creating a lead magnet for your business. We're going to cover advanced ninja techniques for putting a killer lead magnet in place. The post Episode 003: Lead Magnets appeared first on Frank Bria. Frank Bria This episode is about creating a lead magnet for your business. We're going to cover advanced ninja techniques for putting a killer lead magnet in place. The post Episode 003: Lead Magnets appeared first on Frank Bria. sales,marketing,business,growth,experts,business,growth,podcasts,passive,incomehttp://frankbria.com/lead-magnets/Episode 002: Audience Segments – Hot Seat with Remya Warriorhttp://feedproxy.google.com/~r/frankbria/6to7figures/~3/6miQSD9lrxQ/
http://frankbria.com/audience-segments-hot-seat-with-remya-warrior/#respondMon, 27 Jul 2015 19:53:38 +0000info@frankbria.com (Frank Bria)http://frankbria.com/?p=173In this hot seat coaching conversation, we talk with Remya Warrior – owner of Remya Warrior Designs. Remya is an interior designer focused on creating the “heart of your home.” She’s also the host of the weekly video broadcast Koffee Break. In this session, we help Remya get clear on her unique selling proposition and […]

In this hot seat coaching conversation, we talk with Remya Warrior – owner of Remya Warrior Designs. Remya is an interior designer focused on creating the “heart of your home.” She’s also the host of the weekly video broadcast Koffee Break.

In this session, we help Remya get clear on her unique selling proposition and define her audience segments in a way that is clear, unique, and compelling.

If you want to ask questions about your own audience segments, join us in our Facebook community: 7-Figures Plus. You can join for free here.

]]>http://frankbria.com/audience-segments-hot-seat-with-remya-warrior/feed/0173no In this hot seat coaching conversation, we talk with Remya Warrior &#8211; owner of Remya Warrior Designs. Remya is an interior designer focused on creating the &#8220;heart of your home.&#8221; She&#8217;s also the host of the weekly video broadcast KofFrank Bria In this hot seat coaching conversation, we talk with Remya Warrior &#8211; owner of Remya Warrior Designs. Remya is an interior designer focused on creating the &#8220;heart of your home.&#8221; She&#8217;s also the host of the weekly video broadcast Koffee Break. In this session, we help Remya get clear on her unique selling proposition and [&#8230;] The post Episode 002: Audience Segments &#8211; Hot Seat with Remya Warrior appeared first on Frank Bria. sales,marketing,business,growth,experts,business,growth,podcasts,passive,incomehttp://frankbria.com/audience-segments-hot-seat-with-remya-warrior/Episode 001: Audience Segmentshttp://feedproxy.google.com/~r/frankbria/6to7figures/~3/pGjfOQcxfJ4/
http://frankbria.com/audience-segments/#respondMon, 27 Jul 2015 17:48:25 +0000info@frankbria.com (Frank Bria)http://frankbria.com/?p=207This episode focuses on creating audience segments. An audience segment is a portion of your prospects and customers segmented by how far along the sales process they have moved. What is the One Big Problem? You need to find 1 problem that you solve. Not multiple..just one. This helps your audience identify clearly what it […]

This episode focuses on creating audience segments. An audience segment is a portion of your prospects and customers segmented by how far along the sales process they have moved.

What is the One Big Problem?

You need to find 1 problem that you solve. Not multiple..just one. This helps your audience identify clearly what it is you do and how you can help.

The Google Search Technique

Search Google to help nail your 1 big problem you solve

Use the Google Search Technique to validate your 1 big problem. Type in the phrase identifying the 1 big problem into Google and see what’s there. You should find articles and providers that solve the problem.

If there is content but no providers, that means there may be no market for this.

If there are providers but no content, that means there may be an opportunity for content marketing in this space.

Look through the content to find what element of the 1 big problem is really relevant for people.

The 5 Why’s

Once you identify what service you provide, ask yourself “why do you need that service?” Then answer the question and ask “why” again. Do that 5 times until you really uncover the true need.

For example, if you provide quality video production service for businesses, ask “why do you need quality video?”

Maybe you say, “because you need to be seen as a serious provider.” Why do you need to be serious?

To be seen as an expert. Continue this process and you’ll see that the real reason is that you want to make more money.

So you don’t help people create quality videos; you help them earn more money.

The Benefit + Control Formula

Whatever benefit you provide, you need to indicate a “control” that offsets that benefit. For example, if you make people money, you need to say you do it faster or easier or something that “controls” the fact that you make people money.

For example, “we save you 15% on food costs while customer satisfaction on food quality goes up by 20%.”

See how cost savings is offset by an increase in food quality? You would think that lower food costs would result in lower food quality. But by offsetting, it you create a unique selling proposition.

Also, make sure you use statistics – numbers. And make them exact. Putting numbers in your unique selling proposition will make it solid.

What are Audience Segments?

Your audience moves through 4 phases before they buy – just like shoppers at a mall.

Audience segments are the psychological states your prospect goes through while deciding to buy from you.

Loiterer

The loiterer doesn’t know anything about your business but needs to hear your target market and unique selling proposition.

Looker

The looker has wants and preferences associated with your product or service, but hasn’t identified a need yet. They need to be shown what their life would be like with your product or service.

Shopper

The shopper is comparing and contrasting. They have a need and are trying to determine whether you can fulfill it or not. They need facts and figures that show how your benefits will solve their problem.

Buyer

The buyer wants to transact. They need to know how to process a sale. Don’t “hide the cash register” by making it difficult to know the “next step” to buy.

Continuing the Conversation

You can ask questions in our Facebook group: 7-Figures Plus. We’ll be discussing:

What makes a solid unique selling proposition?

How do the 5 Whys work in your business?

What does a looker, shopper, and buyer look like in your business?

If you’re curious about the answers to those questions, join us on our Facebook group.

]]>http://frankbria.com/audience-segments/feed/0207no This episode focuses on creating audience segments. An audience segment is a portion of your prospects and customers segmented by how far along the sales process they have moved. What is the One Big Problem? You need to find 1 problem that you solve. NotFrank Bria This episode focuses on creating audience segments. An audience segment is a portion of your prospects and customers segmented by how far along the sales process they have moved. What is the One Big Problem? You need to find 1 problem that you solve. Not multiple..just one. This helps your audience identify clearly what it [&#8230;] The post Episode 001: Audience Segments appeared first on Frank Bria. sales,marketing,business,growth,experts,business,growth,podcasts,passive,incomehttp://frankbria.com/audience-segments/Episode 000: What is the 6 to 7 Figures Show?http://feedproxy.google.com/~r/frankbria/6to7figures/~3/WwyfEt0PYjo/
http://frankbria.com/episode-000-what-is-the-6-to-7-figures-show/#respondMon, 27 Jul 2015 02:00:38 +0000info@frankbria.com (Frank Bria)http://frankbria.com/?p=189This is the introductory episode of The 6 to 7 Figures Show. The show is dedicated to the 6-figure professional who is maxed out and can’t find any more time to grow their income. If you’ve hit your revenue barrier because you have no more time to bill, then this is the show to help […]

The show is dedicated to the 6-figure professional who is maxed out and can’t find any more time to grow their income. If you’ve hit your revenue barrier because you have no more time to bill, then this is the show to help you scale your business model and transform into something that doesn’t require you to be personally involved.

The show has two episodes per week.

On Monday, we release a topic-based episode that teaches you this week’s topic.

On Thursday, we release a coaching session “hot seat” with an entrepreneur who needs help with this particular issue.

There won’t be classic “entrepreneur interviews.” We just talk to business owners like you.

If you want to continue the conversation after the episode – asking questions and getting ideas from other entrepreneurs – you will need to join our FREE 7-Figures Plus Facebook group. You can join here.

If you want live training on these topics, we have our 7-Figures Training webinar series. You can register for the next one here.

If you want more in-depth help implementing these topics, you can always check out membership in our Mastermind group.

]]>http://frankbria.com/episode-000-what-is-the-6-to-7-figures-show/feed/0189no This is the introductory episode of The 6 to 7 Figures Show. The show is dedicated to the 6-figure professional who is maxed out and can&#8217;t find any more time to grow their income. If you&#8217;ve hit your revenue barrier because you have no more tiFrank Bria This is the introductory episode of The 6 to 7 Figures Show. The show is dedicated to the 6-figure professional who is maxed out and can&#8217;t find any more time to grow their income. If you&#8217;ve hit your revenue barrier because you have no more time to bill, then this is the show to help [&#8230;] The post Episode 000: What is the 6 to 7 Figures Show? appeared first on Frank Bria. sales,marketing,business,growth,experts,business,growth,podcasts,passive,incomehttp://frankbria.com/episode-000-what-is-the-6-to-7-figures-show/(c) 2015 Bria Strategy Group. All Rights Reserved.Frank BrianonadultConsultants, coaches, and other experts learn to transform their 6-figure practice into a 7-figure business by productizing their expertise