Monster Pet Supplies Ltd. in the U.K. launched its Pet Food Delivery App, designed to give pet owners a quick, hassle-free shopping experience to order their pet’s favorites at the touch of a button. Sponsored by Nestlé Purina, the app can be downloaded via the App Store or Google Play.

Part of the company’s launch strategy is an initial £5 off the first shop and the ability to gain an additional £10 off for sharing the app. Referrers receive £5 once a friend, who also receives £5, checks out, the company explained. With no limit to the number of “shares” or vouchers that can be made, the company incentives consumers to share widely.

“At Monster Pet Supplies, we are constantly looking at ways we can advance technology to improve the shopping experience for pet owners within the U.K.,” said Jonny Gould, managing director. “We know that convenience and speed of delivery is key. Allowing consumers to access their favorite pet food at the touch of a button meets these needs simply and quickly, with additional features such as scheduling orders for repeat delivery further enhancing the consumer experience.”