Her organization engages as many as 25 people as in-person assistants, or “kynectors,” for a 16-county region of the state that includes Louisville and several rural counties. In a media call organized by the non-profit consumer healthcare group FamiliesUSA, Gordon shared insights from conversations she’d had with those kynectors and from the open enrollment events she’d attended.

As for exactly who is enrolling in health insurance through the exchange, she didn’t yet have the data to say. “The age varies, but a significant number of individuals, based on the information that I’ve gathered, range from early-to-mid 30s into their 60s,” she said. That includes retirees, individuals who have lost their jobs and many who have pre-existing conditions.

A number of people have actually discovered that they qualify for Medicaid while going through the process. “Anecdotally, I would say at least 95 percent of individuals (who have enrolled) have either been eligible for Medicaid or received subsidies,” she said.