ROMI Analytics on Using Statistics to Improve Direct Marketing MetricsThu, 31 Dec 2015 17:00:00 +0000Thu, 23 Nov 2017 11:29:04 +0000Libsyn WebEngine 2.0http://www.romianalytics.com
enhttp://www.romianalytics.comjay@romianalytics.com (jay@romianalytics.com)http://static.libsyn.com/p/assets/e/d/d/b/eddb9306a24428b4/podcast_logo_1400_x_1400.jpgROMI Analytics on Using Statistics to Improve Direct Marketing MetricsROMI Analyticsacquisition,directmarketing,predictivemodels,regression,retention,roi,romi,statisticscleanjay@romianalytics.comepisodicPredictive Models for Direct Marketers: Improving Responses and ConversionsThu, 31 Dec 2015 17:00:00 +0000In this podcast, we tell you how to use statistical models to improve your direct marketing campaigns. We also explain in very non-technical terms how these models work, how you can tell if they are any good, and how to develop a contact strategy for any of your lead lists.

You will be able to determine how deep to mail in order to optimize responses, conversions or revenue. There are also supporting materials at http://www.romiananalytics.com.

]]>In this podcast, we tell you how to use statistical models to improve your direct marketing campaigns. We also explain in very non-technical terms how these models work, how you can tell if they are any good, and how to develop a contact strategy for any of your lead lists.

You will be able to determine how deep to mail in order to optimize responses, conversions or revenue. There are also supporting materials at http://www.romiananalytics.com.