Video: Sorry, Milk

SORRY, MILK video

Completed Fall 2014

Photo by Carly Hagins, Property of Harpoon Brewery

Background: In the 2nd and 3rd quarters of 2014, Harpoon Brewery encouraged its consumers to stock up for a fun time with friends. Social media posts, including short, funny videos, showed all the ways friends can enjoy, and what might have to be sacrificed, for a #fridgefull of Harpoon IPA.

Challenge: Celebrate the beginning of football season by incorporating the elements of the campaign in a :30 video to be distributed on Facebook, Pandora and YouTube.