Designing Organizations in the CCI

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AUTHOR(S):

Johan KOLSTEEG and Frido SMULDERS

Drastic cuts in government budgets will force cultural organizations toreconsider their position by initiating internal discussions on how to avert therisk of these cuts. In order to avoid gradual withering of their proposition,cultural organizations will increasingly search for new organizationalconstellations with new business models. Converting the cultural organizationinto a hybrid organization combining cultural as well as business values, isone of the options and a major challenge. There seems to be pressure onpreserving the cultural values that belong to the artistic core.This paper investigates the application of the IDER-model, that combinesdesign thinking and design related implementation theories that take thepotential conflicting value systems into account as well as a focus on thesubsequent realization of associated organizational changes. An additionalchallenge is to realize the new structure in a way that it stays flexible as wereit of a prototypical nature. Based on this theoretical discussion the paperproposes an agenda for future research to generalise our findings. The modelexplicated in the paper relates to the fundamental choices underlying theadaption to external changes through hybridization.