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Nombre de la empresa

theSpaceUK

Descripción general

theSpaceUK is a production company specialising in live theatre, music and event production.

We have 20 years experience in producing an array of live production across all genres of performance art. Our Award winning Edinburgh Festival venues have become widely established and continue to host some of the festivals most talked about shows.

Cuéntanos a qué tipo de público quieres llegar

Our target market is the visitors to shows running in our theatres - primarily UK based. However, the Edinburgh Festival attracts visitors from all around the world, so this also needs to be taken in to account.

In addition to people who visit shows in our theatres (and our other events), we also need to target the theatre companies themselves - i.e. the people who put on the actual performances in our theatres.

Both of these target markets are pretty non-technical, so we need to treat them kindly with a fairly straightforward and streamlined interface.

Requisitos

TheSpaceUK is a British based company that operates theatre venues for the Edinburgh Fringe Festival. theSpaceUK also operates other events around the country. We need a fresh look and feel for theSpaceUK, as the current site is rather clunky and outdated.

The new design should be modern and stylish, but without being too brash and over the top. We need to portray a professional image whilst clearly being more of an "arts" site rather than a corporate feel.

The brief is to design the homepage for the new site, and provide an intuitive navigational system that allows quick and direct access to content deep in the site.

Please note that when using our brand it must be spelt exactly as follows - "theSpaceUK" - i.e. no spaces and a lowercase "t" at the start.

We have an existing logo which we need to keep. The colours can change if needed to fit it in to the new page design. See attached files for details.

FINAL DELIVERY

The final delivery should include a style guide for the site in general - providing information such as:

Sitio web existente

The current site just looks rather dated and in need of an upgrade! The navigation system could be more intuitive. We need to be able to get users to specific deep pages as quickly and easily as possible.

There is also no interactive elements on the current site. This is something we'd like to include on the new homepage, such as a Javascript based promo image slideshow/transition etc.

Finally, we are using the right hand column as a general promo area, but nothing really stands out. We need promo areas that are distinctive and draw the eye of the user.