We are Brandscaping

About Brandscaping

We are a copywriting agency located in Victoria, BC, Canada. We’re here to help spread the word about your business.

Ever looked at an article or tagline and thought, “Wow – that’s perfect! I’m going to buy [x] because the copy is amazing”?

Your customers haven’t either.

Excellent copy isn’t about the cleverness of the writer; it’s about creating a conversation with the reader that helps them along the buying process. Clever copy is fun, but clear copy performs. It’s not good for business if the copy makes you think more about the word construction than the product. When the copy is done right, you don’t realize you’re being guided, you just enjoy the trip.

Our Story

In 2008 we started working with clients around the world, delivering copy and content that engages your target audience and creates a desire to try or buy your products and services. We create sales letters that convert, press releases that get attention, white papers that inform, case studies that engage, and web content that people – and search engines – love.

We love words.

Instead of being a jack-of-all trades, we’ve focused on creating interesting content that resonates with your target audience. The stories we tell create meaning between your business and your ideal client, resulting in better brand awareness and overcoming a critical component of the know/like/trust structure of the purchasing decision. Contact us today to find out how quality copywriting can effectively share your story with your target audience.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Leo Burnett

Services

We're here to help you deliver the right message to the right audience.

Copywriting

Creating engaging content that compels your audience to take a specific action

Media Release

Get your business noticed by local and global print services

Brand & Identity

Identify your target audience and develop a strategy that captures their attention and creates positive interest in your brand.

Consultancy

Onsite training to help your team create effective content for your company

Case Studies

Hyper-focused articles that show how you were able to solve a particular challenge for a client

White Papers

Data-driven content that shows how your product or service can solve your target audience’s current and future challenges

How do we do it?

We’re creative copywriters, and we create copy designed to compel your audience to take a specific action, be that click a button, share a link, contact your sales rep, or whatever action you’d like the reader to take. And we do it without being pushy or obvious.

If you have any questions as to how effective copy can help your business, please call or email. We will respond ASAP – usually within the same day, but always by the next business day.

Copywriting Rates

There’s rarely a simple answer for copywriting rates, as there are often many factors involved. Research, tone, reach, CTA (Call to Action) and other critical components play a part in determining the overall cost of a project, so we’ve come up with an effective method of providing excellent copy that does what you need it to do – with no surprises when you get the final bill.

Before we start working together we’ll have a meeting, in person if possible, or on the phone/skype if time or geography are considerations. We need to understand what your goals are so we can create an effective strategy for your messaging. Once we understand the scope of the project, we’ll provide you with a proposal. We base each project on our hourly rate of $150, and the proposal will provide a breakdown of all costs so you’ll know what the price isbeforeyou commit to anything. No surprises.

Ballpark pricing:

Web content – $400 – $600 per page

eBooks – $1500 – $2000

Media release – $300

Blog posts – $300 – $500

Print ads – $400 – $600

Case studies – $750 – $1000

White papers – $2500 – $5000

Email drip campaign – $300 – $500 per email

Longform sales page – $3000 – $5000

Sometimes, stuff happens. We’re pretty good at adapting to the situation and we understand you might need to make adjustments during the project. If the scope of a project changes and it looks like it will affect the final price, we will let you know ahead of time so you can approve the new price or put the changes on hold. We’re flexible and easygoing, and if we can see a way to save you money, we’ll be sure to share it with you.