Knowledge Dissemination

Marketing Legends

Long-term marketing experts who have made significant and continuous contributions to advance marketing thought have agreed to participate in a series of videos which capture a bit of their marketing knowledge.

A series of videos have been created to capture the marketing knowledge of ten Marketing Legends.

Originally conceived with the Academy of Marketing Science (AMS), The Sheth Foundation has moved forward to fund the production of the video series to provide more marketing knowledge to colleges and universities around the world.

Journal Distribution

Various marketing journals are distributed to business school libraries around the world in developing countries who could not otherwise afford the materials for their students. The Sheth Foundation has worked with several partner organizations to purchase and distribute journals around the world:

Academy of International Business (AIB) – Distributes Journal of International Business (JIBS).