Which Social Media Channel is Right for Your Art Business?

If you are nervous about using social media to market your art business, let us reassure you: you’re not alone. For starters, each platform is so different—from how you use it, to when you are expected to post, it can feel like you need to master every single site. After all, you want to reach as many fans as possible.

But the thing is, you don’t have to do it all! Depending on your art business, your personality, and who you are trying to reach, some social media channels are going to be better suited for you than others. It’s actually better to start with one or two that you can focus on doing really well than have a bunch of neglected accounts.

To help you navigate this crazy online world, we’ve gone over the pros and cons of each social media platform, so you can choose the ones that work best for your art business. Check it out:

What site do your potential buyers use the most? Do you need a place to share your art blog? Are you worried about having to socialize? How much time do you have for posting?

Now that you’ve seen the pros and cons of each social media platform, you need to choose the ones that work best for your art business. Asking yourself questions like these will help you align the right social media channels with your schedule, personality, and art business needs. With a few well-done profiles, you’ll boost your art brand online and actually have more time to focus on your art.