Foxtel Play offers first-ever internet-only subscriptions

From today Foxtel subscriptions are now available on PC and Mac, with added tablet and smartphone access, as part of a serious pitch for new customers.

Foxtel Play has gone live today ahead of its official launch on Sunday August 11. The move is a first for Foxtel in a bid to lift its subscriptions beyond a 30% market penetration and to lure new customers who have been put off by home installation and lock-in contracts.

Foxtel Play subscriptions begin at $25 with no in-home installation, no lock-in contract, and the first 7 days is free. New subscribers can be watching content within minutes of signing up.

Foxtel Play will be initially available on eligible Samsung smart TVs, Xbox 360 and PC and Mac computers (coming soon to eligible LG smart TVs). Foxtel Go service is available as part of these subscriptions on up to two registered devices including iPads and selected iPhones and selected Samsung smartphones and tablets.

Foxtel Play packages will feature over 40 live channels and hundreds of catch up video on-demand titles.

There are four basic genre-based packages priced at $25 for one, $35 for two, $45 for three and $50 for four.

But the most enticing content, Sport and Premium Drama & Movies, must be purchased as add-ons for a further $25 each.

Foxtel believes its popular home cable and satellite service remains its full-suite of premium content, but Foxtel Play may tap into new customers and entice them to take out a full subscription.

Richard Freudenstein, Foxtel Chief Executive said, “We’re thrilled to offer Foxtel Play as a new way to introduce more people to our unparalleled programming. Our core set-top box subscribers are already experiencing great features, including Foxtel Go and On Demand. Now, Foxtel Play gives even more Australians who might not be able to access the core service the freedom and flexibility to enjoy Foxtel across multiple connected devices and at price points to suit different budgets and tastes.”

Jim Rudder, Foxtel Executive Director of Product added, “Foxtel Play broadens our internet TV service and gives customers a Foxtel internet TV offering across a host of devices. We’ve also had fantastic feedback to Foxtel Go since its launch and have responded by upping the number and type of devices customers can use to access it.”

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29 Comments:

An interesting concept, but I’m not interested in buying “packs” of channels I’d probably never watch. Hopefully one day customers might be able to simply choose the channels they want and pay accordingly.