slower traffic: keep right

Los Angeles catches the FeVer: Imagine our excitement upon seeing Fernando Verdasco‘s Calvin Klein X photos go up onto the company’s Sunset Boulevard billboard in West Hollywood, Calif. For those of you who aren’t familiar: this billboard is the first of many that drivers see if traveling west on Sunset.

Our morning commute just got a lot more interesting.

Bonus round: Speaking of billboards, make sure to check out the MAK Center’s How Many Billboards? project, which converted 21 ad spaces throughout the city into canvasses like these. Most of the installations will be up through March. (Read: Fast Company’s write-up.)

Tennis Lessons

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Wilson Sporting Goods Co., announced today the release of the highly anticipated Rush Pro 2.0 tennis shoe. Featuring new construction and the Company’s patented Pro Torque Chassis arch technology, the new Rush Pro 2.0 is a shoe made for performance tennis players with a range of playing styles. “The Rush Pro 2.0 represents the next […]