ticketing

This is a "devil's advocate" post. We're going to make an argument against discounting your event tickets. Of course, there are often good reasons for creating ticket discounts. If nothing else, discounts can help drive volume early in the ticket-sales process. Or maybe you want to lock down a small set of highly desirable attendees. (Hello, thought leaders!) Discounts can help. Ticket discounts can also help expand your audience in general, which is no small [...]