At thekbonfili.com, we are a collaborative team with fresh ideas and a track record of happy clients. Keri Bonfili leads all goal-smashing efforts and her partners are adept at formulating successful strategic plans to support:

Brand Grand Openings

Digital Communications & Strategic Communications

Marketing

Public Relations

Social Media Strategy & Community Engagement

Video Production

All brand programming is customized for each client and may encompass targeted media outreach, community engagement, content development, media days, online influencer outreach, video production and other exciting brand events taking place within Charlotte and/or other key U.S. markets.

Brand experiences and strategy span the vertical markets of banking, consumer packaged goods and products, health care, manufacturing, restaurant, retail and technology for the following brands:

Adam & Eve (.com and franchise group)

Atlatl Software

Belk

Bob Evans

Boys & Girls Clubs of America

Brio Tuscan Grille

CollegeAdvantage 529

Elmer's Products

ErectaStep

Huntington Bank

Krazy Glue

Rusty Bucket Restaurant and Tavern

SixAxisLLC

Viva Raw

X-ACTO and many more

What motivates you?

Simply put, I work hard and play hard. Success is what drives my motivation to do more and expect more - out of life, the evolution of my career and the people around me.

What does public relations mean to you?

Today it's all about reputation. How your audience feels about you at any given time can and should be influenced through careful and thoughtful interactions with brand champions (e.g. customers, employees, media, stockholders etc.).

How much has social media changed the landscape for brands?

Brand conversation now takes place around the clock. Monitoring and management of your brand's reputation must be a priority if that's a reputation you want to protect.

It takes many good deeds to build a good reputation, and only one bad one to lose it.