Meet the New Shipley & Halmos Website

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Websites, it goes without saying, serve a variety of purposes. For fashion labels, the obvious draw is that designers can connect customers directly with their wares, which is exactly what our friends Sam Shipley and Jeff Halmos of Shipley & Halmos have been using their digital domain to accomplish. Yet, something didn't feel quite right. Those familiar with the brand (and if you aren't, you should be — you can start here) know that the duo are, well, more than just men's-wear designers. They're well-rounded, in-the-know guys. The kind of guys you would want to grab a beer and watch the game with, all the while wearing one of their perfectly rumpled button-ups, or their grown-up version of your childhood little league jacket, or their classic polo, or their... well, you get the picture.

So today, Sam and Jeff have relaunched their website to more adequately reflect the entirety of their personalities, and in turn, that of their business. Some luxury labels (who will remain nameless) use their digital space as an aloof gatekeeper — a "look but don't touch" sort of thing that dangles costly product but lacks any real personality. This, however, is the exact opposite. In addition to their cyber marketplace, the gents have added an editorial component that features interviews with friends, music playlists, the latest dispatches on their team's extracurricular activities, and loads of other lighthearted ephemera that reveals what's going on behind the scenes at the S&H headquarters.

Just today, you can learn to draw with rebel-artist Mark Mulroney, check in with Grizzly Bear drummer Chris Bear, go through a comprehensive inventory of the stuff currently cluttering the Shipley & Halmos Soho studio (including 87 pens, 63 of which actually work), and hear the designers describe their own products. (An example, for the Max boot: "Know that baseball glove you got when you were nine? Rough as sandpaper, hurt your hand, made you loathe "grounders". Now remember your older brother's glove? Soft, supple, comfortable, familiar, perfect… Max is like your brother's glove. Most other desert boots are like your shitty glove.")

The list, it goes on. We suggest, though, that you just head over and check it out for yourself.