Facebook is the most popular social media application in the world making it one of the best places to promote your brand. The social media management services acknowledges its powerful marketing potential, regularly launching features that make it easier for business owners to sell their products and reach their audience.

However, while the audience is definitely there, connecting with them from a business standpoint is a challenging task. Most users can recognize posts that target their wallet instantly. Not only that, but they also have short attention spans. So, if your ad fails to capture their interest at a glance, then you are not doing it right.
Make every Facebook ad count. Get more likes and shares with these effective Facebook marketing strategies.

• Use Visuals

Contents with visual elements are interesting and memorable. They typically get more likes and shares compared to their text-centered counterparts. Moreover, Facebook favors graphics-using content when indexing post.

Here are some of the things you must consider when adding visuals to your ad.

o Relevance – Keep in mind that you are spending money every time someone clicks on your ad, so why pay for an ad that contributes nothing to your campaign?

o Text Content – Limit the number of words in your images and videos. Keep your inserted texts simple and straight to the point. Before, Facebook used to reject ads that exceeded the 20% text mark. The policy was changed in 2016. Now, Facebook gauges an ad’s text content as “okay” (for those with little or no text), “low,” “medium,” and “high” text.

• Highlight Call to Actions

Call to action (CTA) is a critical component in any marketing campaign. It adds urgency to an ad, compelling viewers to act on the information being presented to them.

Place your CTA on a spot where users can easily see it. If you are going to insert it in an image, make sure that the CTA is bold and readable.

• Customize Your Approach

Know your audience. Tailor your ads to your target market’s trends and demands. For instance, if your brand caters to students, create ads that they can relate to. Research what is trending in their age group, what jargons are they using, and more. This way, you can produce ads that your audience will understand and relate to.

While using these strategies can certainly boost your online presence, do not limit yourself to these techniques. Explore other tricks and keep your strategies aligned with Facebook’s updates. Follow your industry and market trends to target your audience better.

Do you need help optimizing your brand’s Facebook page? Mystech Dynamics’s social media optimization team is up to date with all the latest trends in social media marketing. Let us show you what we can do. Contact us now!