The opioid epidemic is one of the critical public health issues facing the United States today. According to the Centers for Disease Control and Prevention (CDC), the number of overdose deaths involving opioids in 2017 was 6 times higher than (...)

In the highly competitive retail market, customers have become immune to the bombardment of mass-produced offers, causing 59% of promotions globally to not break even. Customers have grown to expect more relevant, personalized experiences over “one size fits all” campaigns, (...)

In the highly competitive retail market, customers have become immune to the bombardment of mass-produced offers, causing 59% of promotions globally to not break even. Customers have grown to expect more relevant, personalized experiences over “one size fits all” campaigns, (...)