The Spice Report

Smart business leaders are using marketing skills to positively influence their talent brand. And with great success.

What is your talent brand? It’s what your talent thinks, feels and shares about your company as a place to work. A strong talent brand can help you reduce cost per hire by 50%, reduce turnover rates by 28%, and increase profitability by 16%, according to LinkedIn and Gallup.

For the fourth digital ad in a series of five, let’s take a quick look at social media and how companies are using it to stand out. Many times, ads are lost while people scroll through their feeds. Snapchat and Instagram get around this by adding video stories. These stories are short and fun, but require a lot of user attention.

The 2018 Winter Olympics are finally here and a revolutionary investment in resources from Intel is bringing many of the events to you live in full 360 VR! To whet your appetite, NBC produced the video below to show a glimpse into some of the preparation involved in being an athlete on Team U.S.A. I loved seeing the strength training and virtual sledding/jumping!

According to the Content Marketing Institute’s recently released 2018 B2B Content Marketing Report, 91% of B2B respondents use content marketing, up from 88% last year. And get this—more than half of the remaining 9% said they plan to launch a content effort in 2018.

This month I present the third of five digital ads that are a cut above the rest. Post-it® notes and remarketing ads are familiar to almost everyone. 3M brought the two together to create a browsing experience that's more productive and personalized. Check out its helpful campaign here!