Luigi Barbaforte is the great-great grandfather of our soapmaker, Gino. Luigi was born in Sardinia and fought valiantly with Garibaldi for the unification of Italy. Luigi’s son, Giorgio, came to live with cousins on the Hill in 1901. At the 1904 St. Louis World’s Fair, he began a career as a barber and gained international fame for giving the closest and most comfortable shaves.*

*The legend of Luigi developed when we needed a dashing gent for our shave soap labels.

By contrast, the wholesome ingredients in our shave pucks are especially kind to your skin. They are rich with moisturizing emollients and produce slick, cushiony, long-lasting lather. We guarantee you a close, comfortable shave, especially if you follow our suggestions to enjoy the best shave ever.

We offer three superb combinations of scent and moisturizer. As in all our products, we use only essential oils for their complex and alluring aromas. Natural clays are added for lubrication and thickness.

Bay Rum & Jojoba Oil

Classic gentleman’s scent from the West Indies, spicy with a hint of orange.