“Jambo! Safari has a respected heritage,” explains Sega Europe PR and marketing executive Kate Billingham. “With the latest instalments on the Wii and DS, we’re bringing you the fun and excitement of the original and reinventing it with modern graphics, deeper gameplay and a new nurture and treatment element for the whole family to enjoy. We know people loved the original Jambo! Safari, and we expect them to love the new games even more.”

A PIZZA THE ACTION

Sega has secured 850,000 Jambo! Safari-themed kids menus in Pizza Hut restaurants nationwide. The promotion will run until the end of November. These contain 15 pages of puzzles, line-art, word searches and competitions. The firm has also teamed up with National Geographic Kids for a half price subscription offer promoted in the magazine and online, targeting 100,000 readers.

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