Facebook is a top digital marketing destination. But, to get results, you need to know how to play the game. From Messenger to Dynamic ads, these nine Fat Guy approved Facebook marketing tips will help you beat the competition.

However, Stories must be updated frequently, because they only last 24 hours before disappearing completely.

5) Insights

Facebook displays advanced analytics data in its Insights interface. It can tell you everything you need to know about your Facebook Business Page. You can find out important information like:

Audience demographics

Performance statistics

6) Facebook Dynamic Ads

Dynamic Ads will automatically promote your products on Facebook to those who have already expressed interest somewhere else on the internet. All you have to do is upload your product catalog and set up your campaign one time. Then, it will run for as long as you need. The best part is that it can automatically update pricing and availability.

7) Custom Audiences

In digital marketing, targeting audiences is the name of the game. Facebook helps you accomplish that with its Custom Audience feature, which lets you create a targeted ad list on Facebook, Instagram and Audience Network.

8) Test and Learn Tool

Facebook’s Test and Learn Tool enables you to define a campaign strategy that is most effective for reaching your advertising goals. You can find out key information like which of your strategies is leading to more conversions. Then, you can use this insight to improve your future Facebook campaigns.

9) Split Testing Tool

Facebook also gives businesses the ability to A/B test advertisements. The Split Testing Tool lets you test different components of your ads across all types of devices and web browsers. It provides fact-based results in an easy-to-understand way.

If you want to maximize your Facebook results, try one or all of these nine advanced Facebook marketing tips.