This year’s Destination Halifax Ambassadors Honoured

Wednesday, December 7, 2016 – 10:45 – Last night, Destination Halifax honoured 10 outstanding individuals who made a significant impact on Halifax’s tourism industry in 2016. In front of a group made up of Destination Halifax members, staff and industry leaders, Ross Jefferson, President & CEO of Destination Halifax, recognized the combined efforts of this year’s Ambassadors at the Destination Halifax Member and Ambassador Appreciation event in the World Trade and Convention Centre.

The collective efforts of this year’s Ambassadors resulted in the hosting of 9 conferences bringing 3,000 delegates to Halifax in 2016, filling nearly 7,000 hotel rooms.

Our Ambassadors brought both Canadian and International conferences to Halifax, ranging across a broad spectrum of interests, as epitomized in Association meetings such as the Canadian Chemistry Conference and Exhibition to the International Association of University Libraries Conference.

“Our Ambassadors make a huge impact on tourism in Halifax and are crucial to bringing certain meetings and conventions to our city”, said Ross Jefferson, President & CEO Destination Halifax. “We fully understand the amount of work that goes into hosting and bringing a conference to Halifax, and we truly appreciate every detail that each Ambassador achieves.”

The Ambassador Program is an alliance of individuals and organizations who achieve economic growth for the Halifax region through the promotion of Halifax as a premier meetings and conventions destination. The program has been led by Destination Halifax since 2002.

About Destination Halifax

Destination Halifax is non-profit, membership-based sales and marketing organization in partnership with the Halifax regional government, the Hotel Association of Nova Scotia and participating industry members. Since its inception in 2002, Destination Halifax has operated with a goal of promoting the Halifax region as a destination of choice for meetings and conventions and leisure visitation

Halifax welcomes 5.5 million overnight stays per year each year who spend $1 billion. Halifax alone represents over 54% of all visitations to Nova Scotia and 24,000 Nova Scotians work in the tourism industry.