Problem

Features

Creed Comms asked us to develop a digital component for their client, Assurant Solutions.

The Assurant Crew recruitment campaign was created to show the different types of people who work at Assurant. Using existing engaging video content, together we came up with the idea of using augmented reality to interact with the campaign. By scanning the posters, the character video is revealed and you’re encouraged to find the character you most identify with and then apply for a job.