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You can already get live streaming of just about all sporting events in a booglegged fashion but pretty soon that will no longer be the case. Soon all networks will stream their events online making bootlegged streams a thing of the past.

ESPN already has live streams of their sporting events across of of their sporting networks regardless of sport. NBC already streams their NFL games and Olympic coverage.

Now FOX and TBS will soon be joining the online streaming world. Starting this year FOX will live stream their NASCAR races, NFL games and college sports and starting in 2014 their MLB games. That includes regular season and postseason events. TBS starting in 2014 will live stream their MLB games. That includes regular season and postseason events. The question is now when does CBS get with the program and start streaming their events live?

Check out this little piece of info I came across from an article that was written last October.

It's the World Series and you are streaming live: Broadcasters used to swear that live-streaming events would cannibalize their all-important TV ratings. Their TV ratings, for now anyway, still bring in the big money. But the TV network consensus is that viewers still seek out their big-screen TVs whenever they can -- streaming just lets you reach them when they can't.

Starting in 2014, Fox and TBS will live-stream their postseason and regular-season MLB action. And Fox Sports co-president Eric Shanks says Fox will also start live-streaming its NFL games next season.

"We have the rights and that's the plan," he says, adding Fox will also stream its NASCAR races next year as well as its college sports.

The next step to spur even more TV sports to be simultaneously streamed, he suggests, will be to get digital viewing routinely included in TV ratings.

"Broadcasters used to swear that live-streaming events would cannibalize their all-important TV ratings."

Are you telling me there's no way to monitor online ratings like they do TV and then combine the 2 or something?

I know they have their ways: Netflix datamines EVERYTHING with their online viewership, even down to when people pause shows and rewind them to see something else again. So, sports should be no different than that. As far as being worth it, and staying with Netflix: they're already saying the $100M they spent on House of Cards has been a good buy, and they plan on doing a lot more of this sort of thing.

Seems like the sports networks should be able to turn this into money if they try hard enough, and almost anything would be better for them than to lose all of their online viewers to pirate streams.

With fewer people watching TV in the traditional manner and more turning to broadband, iPads, and even the Xbox or PlayStation, the Nielsen Co. plans to expand how it measures program ratings, reports theHollywood Reporter. By September, Nielsen expects to have new hardware and software in its 23,000 sample homes to better chart what people watch, including those who stream shows on various devices from Netflix, Amazon, and others.

A second phase will more fully incorporate viewing on iPads and tablets, and that should be in place by the end of the year. The big TV networks have been pushing for the move for a while. Nielsen also announced it was teaming up with Billboard to track YouTube views—from now on,Billboard will factor the data into song rankings on its Hot 100 singles chart.

Well well... Look at the Nielsen Co. adapting to hold on to their business. Next thing you know, HBO might even figure out that their model is only making Game of Thrones the most pirated show in the world.

Well I tried to find the Daytona 500's live streaming online on FOX's and/or NASCAR's website and didn't see it even though they said it was going to be streamed.

NASCAR and Fox announced an eight-year, $2.4 billion extension Monday that runs through 2022 and keeps the prestigious Daytona 500 and first third of the Sprint Cup Series on the network. The deal begins in 2015. The $300 million average annual fee is a 33% increase to what Fox had been currently paying. It includes TV Everywhere rights that allow Fox to live stream its races beginning with the 2013 season-opening Daytona 500.

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