What to Do Before Emailing an Influencer

Social influencers can be a big help in spreading the word about your small business, but that doesn’t mean you should just go around contacting everyone you think might be able to lend you a hand. First, you should do your research! Googling an influencer so you know more about them will help you tailor your message to them, for example, while starting with a social media interaction will help your influencer know a little more about who you are.