The Hooked Model In Action: Two Examples of Apps Made Habit-forming

In today’s world, mobile adoption is not enough– it is crucial to keep new users engaged with habit-forming regularity. Nir Eyal’s ‘Hooked Model’ focuses on just that.

Eyal’s ‘Hooked Model’ is a four-step process built on basic principles of behavioral psychology that can be used to build habit-forming apps. Through examples from apps like Whole Foods and Bank of America, this report covers:

Developing internal triggers to push habit-forming behavior

Offering little resistance to performing desired actions

Offering ‘variable rewards’ to move your app towards habit-forming

Driving users to ‘invest in your app’

Download this free report for insights and inspiration to take useful apps to the next level by making them habit-forming!

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Apptimize empowers product teams to efficiently run A/B tests, rollout and manage new features, and deliver personalized user experiences. Based in San Francisco, Apptimize is backed by US Venture Partners, Google Ventures, Y Combinator, and others.