Moama Anglican Grammar School students are helping to create a television ad aimed at changing the general attitude towards ageing.

The year 11 students are gaining a first-hand experience of what is needed to build a campaign from scratch.

Campaspe Primary Care Partnership service co-ordination project manager Sophie McEniry said the ad was hoped to open conversations about healthy ageing.

‘‘We want to combat ageing attitudes and enhance understanding of what a positive impact that these healthy ageing practices can have on the older community of the 65-plus age group,’’ she said.

The ad is for the Healthy Ageing Project and will focus on nutrition, physical activity, being socially connected and overall emotional wellbeing.

Two ‘champions’ in the area who will be highlighted on the ad are Rochester’s Greg Walkley and Echuca’s Judy Clark.

The ad is expected to be played on regional networks in October or November, as well as on YouTube, while partner health organisations in the region will use it in their waiting rooms and on websites.

The multimedia students were introduced to The Splendid Word’s Christy O’Brien, who spoke about the process of making the scripts clear and concise, as well as LA Vision’s Liz Ainsworth spoke about how to execute the script and film the ad in a manner and tone the audience would want to receive it.

Filming for the ad will take place in Echuca, Rushworth and Rochester today.