Thursday, December 31, 2015

Our resilient year

2015 was all about manufactured nostalgia. There was politicaly pointed nostalgia marshaled for the purposes of preserving racist monuments or "making America great again." Commercial nostalgia was calculated to sell us that one movie everyone is talking about. There was sports nostalgia for Saints fans wondering if they've been witnesing the end of an era all season. There was even disaster nostalgia as we in New Orleans spent half the year remembering with varying degrees of proprietary the worst thing that ever happened to us.
Today is all about nostalgia nostalgia. Let's all feel kind of weird and unsettled about 2015 one last time. Then it's on to making new memories for marketers and political leaders of the future to exploit.