Outbound Sales Techniques that Are Guaranteed to Work

What outbound sales techniques are you currently using to grow your business?

How effective
are these sales strategies?

And what can
you do to improve on these already working outbound sales techniques and
increase your revenue?

You see, if you’re trying to figure out the best marketing strategies that would help you in your next outbound sales campaign then this post will show you the ones that still work so you can easily plan your campaign with the right knowledge.

Although, there
is a common assumption by people that outbound sales is dead. But the truth is,
this method is still an efficient way of making sales, especially when it’s
done right.

Most people who say outbound sales are not working again are either doing it the wrong way, they don’t use the right platforms, they make bad sales pitches that go against the human senses and they are using the wrong sales strategies.

Before we talk
about how to become an effective outbound sales agent, let’s look at what outbound
sales is.

What is Outbound Sales?

Outbound sales is the
process where a business owner, usually represented by a sales agent, initiates customer engagement from its end. Like
the word, “Outbound” implies, initial contact is traditionally done by placing
“cold calls” to potential buyers (more commonly referred to as “leads” in sales).

The following
are some of the most effective outbound sales techniques you can use to step-up
your game, henceforth.

Outbound Sales Techniques that Are Guaranteed to Work

1. Cold Calls

Cold calls or
“Cold Calling” as you may say, is still a very good method of
outbound sales. You can collect the contact information of your target audience
and use it to pitch your product or service to them.

A good
marketing funnel, an attractive squeeze page and a compelling copy will make literally
anyone to give you their full contact without delay.

However, the
down side is that some prospects are not willing to answer your calls.

But there’s a
reason that businesses still use cold calling as one of their outbound
techniques, which means that it works.

Why do people think cold calling is dead? It’s because successful cold calling campaigns will involve making a lot of calls where you get to call people who haven’t requested a call just because you want to increase your conversion rates.

How to make
cold calling easier is to mix it up with some inbound strategies to warm up and
presell your leads so as to prepare them for the real cold call. This is to ensure
that they are still interested before you cold-call to pitch.

2. Cold Emailing

Just like cold
calling but in this case your prospects don’t usually request or solicit for
your emails.

But, when you
do it right you can make sales from the ones who actually open your emails.

Right now, most
if not all successful businesses use email to keep on reaching their target
market. It’s a very reliable medium you can use to convert your prospects.

Unlike cold
calling, where you may make mistakes or sometimes not be able to clearly say
what you need to, cold emailing allows you to carefully craft your offer,
address objections, show the value they stand to get and present it in a smooth
way. This is the huge advantage of cold emailing over cold calling.

Again, email
allows you to reach hundreds, even thousands of people at a spot. And it can be
easily automated too, using the best email marketing software.

To always be
that sales agent who writes cold emails that quickly convert sales, we
recommend you merge cold emailing with cold calls to ensure higher email open
rates and replies to non-replied emails.

3. Automation

If you are
starting from scratch and you don’t have much resources at your disposal, then
you can be sending individual mails to separate email addresses.

However, as you
begin to grow bigger and you want to scale to the next level. You need to start
using effective email automation tools.

You can do this
by giving out a lead magnet to get their addresses, then setup a sequence of
automated mails to be sent to them on specific dates and time.

But as you do this,
ensure your mails you are crafting are value-loaded. When you send your
prospects valuable emails on the first day or even week or month of connecting
with them, you make it easier for them to become familiar with your brand.

Other Tips for Planning Your Next Outbound Marketing Campaign

You need to know how to position yourself as an expert.

This is to help
you build trust and credibility in your market place. You can do this through
building a website and social media platforms where you can constantly provide
helpful content to your audience.

Emenike Emmanuel, the founder of Entrepreneur Business Blog is already doing this through his Facebook community, The Excellent Entrepreneurs’ Network.

Your audience only care about themselves.

When sending
out your cold emails or trying to make cold calls, you need to bear it in mind
that nobody wants to help you make money. I mean, your prospects are only
concerned about their own needs.

So, your focus
should be on how they can “benefit” or “gain” from your
offer. It’s nor about you, but them. So, ensure you stack the value you have to
offer first, before even talking about your price (what they will pay).

You need to know the deepest, darkest and innermost desires of your
target market.

Once you are
able to know their innate fantasies and cravings, you can easily tailor even
your service and products to suit their needs.

The days of
hard-selling have long gone, you need to continuously keep in touch with your
prospects, and already paying clients so as to increase your rate of repeat
sales.

Finally, even
though you need prospects who are likely to convert, it’s important you know
that knowing where they are and finding them, and making irresistible offers
are the most crucial aspects of creating a profitable outbound marketing
campaign.

Related

I am a multiple Award-winning blogger, CEO of Entrepreneur Business Blog, Chief Evangelist of Ebusinessroom Ventures, Lead Coach of The Excellent Entrepreneurs' Network (TEEN) and Convenor of #NaijaSitUp.
My business is to help you start, manage and grow a profitable and sustainable business using digital marketing strategies.
I have been featured and mentioned on platforms like, BloggingTips, StarterStory, StatusBrew, Realty Times, Emerald TV, SmartBCamp, Blogging from Paradise, Write Worldwide, Enterprise Boom, Atang Magazine, etc. In 2019, my blog won the Best Digital Media Award from AB Afrikpreneur.
When you want to hire a professional to handle your online marketing, I'm your go-to-expert you can speak to. In 2019, I won the Blogger of the Year from the Global Excellence in Marketing Awards, USA and my brainchild, EBB won the Best Digital Media Award at the AB Afrikpreneur Awards.
You can connect with me on Facebook, Twitter, Instagram, Pinterest and LinkedIn with this handle, @EmenikeNg