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Beyond the city

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Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs.
Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Forests & woodland

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Day trips to the ancient forests bordering London remain a popular poster theme. Landscape artists, such as Walter Spradbery and Gregory Brown, set new standards in the depiction of trees and woodland scenes.
Many of the posters feature Epping Forest, originally reached by motor bus until the extension of the Central line in the 1940s.
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