Thanks heaps. I am pretty sure that Belle and Sebastian is the show although the Poochie character on the show is white. I searched the show on youtube and it looks really familiar and the Poochie dog is what the boy carries around in his pocket. That is why on my quilt set you used to keep the Poochie dog in a pocket on the pillow case. The only difference is the poochie dog toy that I had was blue. But that could have been they wanted the kids to have different coloured toys.