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Seven easily won the first night of the non-ratings ratings battle — the first skirmish of 2018 so to speak, despite another fall in the number of viewers for the first episode of series nine of My Kitchen Rules. MKR averaged 1.70 million national viewers last night — down around 10% from 1.82 million for the first ep of 2017. The metro audience dipped to 1.18 million from 1.30 million, but the regional audience was up to 525,000 from 513,000, which is why TV networks can’t ignore regional viewers, even if Oztam now seems to be saying we have to by limited the number of national audience rankings we can access daily.

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