kottke.org posts about eyefi

We've been using Eyefi cards to upload photos from the kids' cameras to Flickr. Matt Haughey has a review of their newest card, the Eyefi Mobi, which automagically syncs to your phone, resulting in a 20-second DSLR-to-Instagram workflow.

In essence, the card turns any dumb camera into an outboard lens for your phone. Last week on a trip to NYC I took my new compact camera with me and could easily upload photos to Instagram and Twitter within seconds of taking the photos. I mean that literally: I can take a photo with my camera, open up my phone, touch the mobi app icon and about ten seconds later I can be saving that image to my phone's camera roll. I could also manipulate and tweak the images in a plethora of iPhone apps like VSCOcam, Photoshop Express, etc. directly on the phone before sharing it out to the world.

This sounds amazing. Step one for me: get a camera. Any suggestions? I've been eyeing Fujifilm's X100S for quite awhile...

Eye-Fi is a wireless memory card for digital cameras. Once you get it set up, you take a photo with your camera and it's automatically uploaded to your computer and to Flickr (or another photo sharing site of your choosing). The first thing you notice about the Eye-Fi is that it looks just like an ordinary 2-gig SD card...so tiny that when you use it for the first time, you almost can't help but examine your camera from all angles to make certain that there are no wires involved. It's magic.

But can an enchanted memory card make you a better photographer? That is, does it make you want to use your camera more and take better pictures? I've been testing an Eye-Fi for the past week, courtesy of my friends at Photojojo (where every order comes with a Blow Pop!). The setup and usage were pretty easy. Not having to fuss with an uploading cord was nice. I didn't like the requirement of setting up each wireless connection you want the card to use; it should find open wireless access points when it can. But after a week of using the card, I finally figured out the optimal way to use the Eye-Fi:

2. Set the Eye-Fi to upload automatically to your Flickr account with the privacy set so that only you can see it.

3. Use Flickr's online organization tools to publish, group, tag, or order prints of the keepers and discard/ignore the rest.

Instant online-only workflow...no intermediate "download then find the best ones then upload" steps required, everything happens right in Flickr. The lack of editing tools (brightness, levels, etc.) on Flickr might be a deal breaker for some, but for the rest, it certainly makes it easier to take a lot of photographs and get them up where family and friends can see them.