Bio-based Surfactants

A fast growing market

In the Home Care and I&I industry we can observe a fast-growing number of product claims based on the content of renewable raw materials, as they are often perceived as more natural and having a positive environmental impact. 30% of global respondents
are willing to pay a premium for products which deliver on social responsibility claims (Source: Nielsen).

BASF supports her customers with a broad portfolio of bio-based surfactants. BASF classified all its bio-based surfactants according to the new EN17035 with the help of the green-leave symbol. With this norm, the chemical industry is now able to use a
transparent definition and segmentation which also enables to communicate in a comparable way to the end-user.

More than 80 bio-based surfactants can provide solutions to our customer’s needs. Some examples are: