LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

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SAZBEAN

NOVEMBER 17, 2014

[Linkedin] Leveraging LinkedIn for Business

This is certainly the case with LinkedIn, a social media site designed with business in mind. At its core, LinkedIn was created as a place for business professionals to network. LinkedIn users are, on average, better educated with higher paying jobs. Find ways to advertise your business to the LinkedIn crowd. If you own a bar and grill, maybe push your happy hour.

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RECENT POSTS

AUGUST 1, 2015
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JUNTA 42[Linkedin] This Week in Content Marketing: Don’t Build Your Content House on Rented Land

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation. But LinkedIn is seeing dollar signs.

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B2B MARKETING TRACTION

JULY 8, 2015

[Linkedin] How to Get Marketing Results from LinkedIn Group Discussions

There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question. Last year I started an aggressive LinkedIn campaign. From what you know about LinkedIn, does this ring true? If so, is there a way to circumvent the system? for group member viewing.

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B2B MARKETING INSIDER

JULY 1, 2015

[Linkedin] 30 LinkedIn Sales Triggers

GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />. Social networks, like LinkedIn, are the # 1 influencer in the final stage of the purchase process. Here are the 30 social selling LinkedIn sales triggers to help you identify when to reach out a be a part of the customer conversation. Your LinkedIn profile is viewed.

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WEBBIQUITY

MARCH 27, 2013

[Linkedin] 26 Outstanding LinkedIn Tips and Tactics

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Why LinkedIn Again? And in Holger Schulze’s 2014 B2B Content Marketing Trends Report , LinkedIn tops the list as the most effective social media platform for delivering content. LinkedIn Summaries.
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Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? followers and then the sky’s the limit if my post catches fire; on LinkedIn, I have 6,099 followers and potentially 6,099 built-in readers as a baseline, with potentially tens of thousands more by virtue of LinkedIn’s Pulse. If you’re already a member of LinkedIn, you’re already a Pulse writer, so get started right now (I don’t mind if you bail on this post–go git ‘em, Tiger!). The LinkedIn Publishing Platform is Easy to Use.
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[Linkedin] 5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Thus, it makes sense for those involved in the B2B industry to remain active on LinkedIn, especially because it’s wealth of places to generate content and engagement continues to grow. Of course, most people using LinkedIn know that there is a robust job search and posting section, but I don’t think many marketing departments are using it to its fullest potential.
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LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. And, even if your job is not in sales, business development, or business to business marketing, there’s a lot going on on LinkedIn you’ll surely want to spend some serious time exploring. Completely Fill Out Your LinkedIn Profile. Maybe you set up your LinkedIn profile years ago. Download the LinkedIn App. Connect To Everyone.
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As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. wave of changes over the past couple of years have transformed it into a major publishing hub, a platform for personal branding, and a place to ask and answer questions from like-minded professionals across nearly 2 million LinkedIn groups. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.
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