WQAM Launches LeBron-A-Thon

South Florida sports radio station WQAM is hoping a charity drive can help convince LeBron James to stay with the Miami Heat.

The station’s “LeBron-A-Thon” will donate 100 percent of proceeds to the Boys and Girls Clubs of Broward County. It’s the same charity that benefited to the tune of $2.5 million back in 2010, when LeBron donated proceeds from the “Decision,” his announcement on ESPN of his signing with the Heat.

On Tuesday, it was announced LeBron was opting out of his contract with the Heat and would become a free agent. The move was “fully expected” by the team, Heat President Pat Riley said in a statement.