A New Face

Brand Mark for Luxor Writing Instruments

Despite a vast portfolio of brands and products, including several premium and innovative products, Luxor is often perceived as a mass-market, economy brand. We redesigned the original Luxor wordmark to establish brand presence across a varied spectrum of products—from premium to mass market and appeal to younger audiences in semi-urban & urban centres. The new brandmark reflects the progressive face of the brand and supports visibility across diverse touchpoints.