Hassad Australia

Brand StrategyNamingBrand DesignPackagingCommunications

Brand Strategy / Naming / Brand Design / Packaging / Communications

The NeedHassad Australia is the Qatar-backed agricultural and food company that is now one of the largest players in the domestic market. The Hassad corporate brand required a product brand that could export the perception of Australian meat quality to markets across the world.

The MethodCameron worked with market researchers Brand Navigator to express all of the product attributes that markets primarily in the Middle East are seeking. The name, category descriptor and symbols were developed before producing packaging and communications for trade delegations engaged in marketing to foreign markets.

The BenefitAlthough only just launched, the brand identity has been well-received. Strong relationships have been formed with supermarkets and food audience influencers in select markets in the Middle East.