Consumers in the semi-urban segment and in rural areas need phones with good battery life and rugged to sustain rough conditions, Maxx Mobile Chairman and Managing Director Ajjay Agarwal.

"Encouraged by the huge response to our earlier MX100 model, this year we have enhanced the battery capacity to 5,200 mAh for Max100 (Rs 1,571) and MX200 with similar specifications, but with a bigger screen," he added.