Website Release

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TW Steel Launches BIG TIME Web Presence

AMSTERDAM, THE NETHERLANDS (DECEMBER 1, 2011)
TW Steel, the brand ‘Big in Oversized Watches’, officially unveiled its new look website on Thursday 1st December at www.twsteel.com. Like the brand itself, TW Steel’s latest online incarnation makes a bold statement offering high definition visuals and quite literally showcasing to consumers its BIG TIME philosophy.
As with all impactful websites, ‘The Watch in Steel’ chose to invest significantly in the overhaul of its website, leading to a visually striking online brand base and a whole new consumer experience for visitors to the site. Displaying full screen images and striking brand movies, in addition to being a valuable consumer browsing application, the website also remains an important tool for the brand and for its global partners.
“The launch of the new website is another important evolution of the brand,” commented Joost Rombout, TW Steel’s Head of Global Marketing. “As a bold and ambitious company, we needed a web presence that reflected our values. We also sought to deliver a site that was as stylish and appealing as our watches. Working with Lukkien – the creative production company behind the site, I believe we’ve exceeded our goals and put TW Steel to the fore in terms of the online visitor experience.”
Beautifully designed and with a simple to navigate function, the root of the site focuses on two key platforms executed using high quality images and high speed delivery.
The World of Watches hosts all the product details with stunning high-resolution images of all TW Steel timepieces available online. Each visitor will enjoy a simple navigation system to research the watch they desire and also to find their nearest TW Steel retailer with ease.
The World of TW Steel is the new home to all of TW Steel’s news content, from its partnership with Lotus Renault GP in F1 through to its high profile ambassador relationships. This dynamic section will further help to bring the TW Steel brand to life, hosting brand movies and images while showcasing the very best of TW Steel’s promotional activities around the world. Another section highlights fans of the brand, in particular celebrities spotted wearing their TW Steel’s.
The all-new Social Room pioneers the company’s online efforts by allowing visitors to track the best of TW Steel via conversations on Twitter and on other social media platforms such as Facebook. Visitors will also be able to directly share selected watches with friends on social media outlets from the World of Watches section.
With the first phase of the brand’s online strategy accomplished, the second phase will look to further develop the website as a true function of its business operations including a revised press section. Similarly, it is intended that the site be made mobile to enable it to work on tablets and mobile phones. Future developments will also include making the site available in additional languages.