Cult French Clothing Brand Opens Its First Australian Store

French label IRO has opened its first store in the southern hemisphere in Sydney's Double Bay.

Coveted by celebrities and street-stylers for its effortlessly wearable aesthetic, the brand is the brainchild of Parisian brothers Laurent and Arik -- who in 2005 took their creative talents from the music industry and turned their hand to fashion.

As you might imagine, the pieces represent the nonchalant ease for which the French are renowned. The store offers ranges for both men and women as well as a selection of shoes accessories.