Practice Management

Let me give you a house hunting update before we get down to business.

I found an adorable house but… It’s not on the market yet. How do I know about it? I’m psychic! Either that or my mom’s hairdresser told her. I’ve been stalking it in every possible way. I’ve managed to get inside three times. (Not only am I psychic, I’m also a ninja). There was an auction at the house last week so I was able to visit it even though it’s not even technically for sale. But send all your good house-hunting vibes in my direction, because this is the one 🙂 I’ll keep you posted!

Okay, back to the (important) topic at hand:

Preventing and dealing with no-shows at your acupuncture office.

We’re going to talk about how to set up systems in your office that prevent no-shows, how to get really clear with your patients on your cancellation/no-show policy, and how to handle the different kinds of no-shows and cancellations that happen in your office….

I have a confession: I’ve had AJ’s interview nearly completed for you guys for several months. ? << Shame-faced emoji right there, in case you can’t see it. The summer runs away with me and I get so distracted by hiking/walking/running outside……

Hi everyone! Today’s post is a juicy one. A peek into the finances of a total stranger, yay! God bless the internet for making these things possible.

(But wait, before we get to the good stuff, I need to share something with you, internet friends. I started the process of house hunting! It’s exactly like you see on HGTV, except 800% less glamorous. Shag carpet and wood paneling, anyone? Pink bathtubs? Furnaces from 1957? I’m so excited! And mildly terrified. Is this #adulting? I’ll keep you updated on my progress!)

Hello everyone! It’s a hot one here in Upstate New York, with temperatures in the 90s and super high humidity. Are you experiencing the same thing? It’s like summer just burst out of nowhere and wrapped us in a sweaty hug. Yum :/ You’re welcome for the mental image.

Today’s post is a super simple one that I’ve been meaning to publish for so long:

A straightforward list of all the acupuncture-specific practice management and marketing books I’ve ever come across, together in one place.

Today’s topic, comparison and why it isn’t worth your time, is a little different but very important.

It applies to marketing and practice management in a big way. Marketing is all about “more,” is it not?

How to get more patients, so we have more money, more success, and more respect for what we do.

To do feel “legitimate.” Successful. Like we’re #winning.

Inherent in marketing there is an element of need; of never being satisfied. Marketing itself is of course not “bad.” It’s necessary. But it’s all about our perspective. Because sometimes marketing can play into a sense of comparison, competition and dissatisfaction….

A warm welcome to Michael Fox, current President of the California Acupuncture Association! Michael’s been in practice ten years and owns Silverlake Acupuncture in Silver Lake, California (which is in Los Angeles). Today I’m excited to interview Michael about his successful private practice and learn his tips and advice for marketing and practice management….