FollowYourNose

In the context of messaging, "Follow Your Nose" is about walking through a message, outside-in, and interpreting
semantics via the successive application of unambiguously associated specifications (public ones, and
registries, in the case of the Web). (See how DanConnolly first(?) used the term.)

In either case, the recipient is following a well-defined process for locating the information needed to figure out how to interpret the URI or message.