Month: November 2016

Facebook Ads have a ton of advantages but one of the biggest is the ability to adapt the tool to the kind of campaign you are most interested in running. You can use images as adverts for example but you can also use videos. And actually, using a video can be a fantastic way to have a much stronger impact on your audience.

So what is the different between these? Which ones really grab your attention and which ones fail to make any impression?

Often, the difference comes down to the images or video that is used. While a headline can make a big difference too, an image or video can convey a lot more information in much shorter time and as such is potentially more potent when it comes to quickly getting us to sit up and take note.

Creating Landing Pages is a huge hassle for most marketers. You have choice: do it yourself – Landing Page Monkey, or hire a designer.

A designer can create beautiful pages for you, but he will also drain your budget. And every time you need a new page, you have to cough up more cash so your designer can afford his lattes.

The other option is to do it yourself. Problem is, it takes a lot of time to create these pages. You need some coding know-how to make them look good. And it you want to track your campaigns to see if your landing page is converting, then you need to get yourself a tracking tool or script.

It is no wonder so many marketers only have a couple Landing Pages, even if they are leaving money on teh table by doing so. It is just too much work, too much tome or too much money to put them together….. at least if you are going to do them right.