TRU Group Market Research & Analysis

TRU Group Next Level Custom Industrial Technical Market Research Surveys

Today's industrial manufacturing company functions in a complex and uncertain environment so sound focused market information is the underpinning of meaningful decision-making. So at TRU Group high quality custom market research is an important component of our integrated strategic solutions. Our focus on emerging innovative and leading-edge niche industry sectors, and specialization in industrial / business-to-business / OEM global market research, is rare. We undertake the most challenging assignments even where no existing data is available and have succeeded in closed industries - typical in highly technical industrial-product* market research. In any event published market survey studies hardly ever provide the specific or quality of information that a company can rely on to attain a real winning competitive edge: TRU Group goes to that next level of market research and analysis to fulfill your particular need.

Typical Tasks in TRU Group Marketing Research...

Collection and Analysis of Published Data (Secondary Market Survey Research)

Sample Field Market Survey Interviews of User-Buyer Customer

Interviews of Distributors, Agents and Importers

Personal Interviews of Market Competitors

Analysis, Modeling, Forecasting and Assessment

Reporting and Presentation to Client

*An "Industrial-Product" is defined as a product that is purchased by an industrial buyer (rather than and individual consumer). Industrial markets have very different unique characteristics and to understand them require the type of specialized capabilities of TRU Group Inc.