Displaying All Posts Filed under the "Twitalyzer" Category

Update: I misstated @johnlovett’s follower count in the initial post. This was a fatigue-driven user error on my end — not bad data coming from either tool employed in this analysis and has been corrected! Picking up on Michele Hinojosa’s quick analysis of tweets from the first day of the …

In yesterday’s post, I laid out a framework of measurement tools for social media measurement and analysis. This post goes a little deeper into how I see the relationship between the two twitter tools I listed there: Twitalyzer and TweetReach. Let’s say you’re Chipotle. You’re not nearly as awesome as Freebirds, …

Fundamental marketing measurement best practices apply to social media as much as they apply to email marketing and web site analytics. It all begins with clear objectives and well-formed key performance indicators (KPIs). The metrics that are actually available are irrelevant when it comes to establishing clear objectives, but they …

[Updated on 2/17/2011 — added the last section with additional information about Twitalyzer’s Community measurement and a little additional nod to TweetReach.] A pretty intriguing post from Michael Healy came across the Twitterverse yesterday: #Measuring in 2010 — Analyzing the #measure Data of the Twitterati. What Michael did was take …

Resource Interactive evaluated the Super Bowl ads this year from a digital and social media perspective — how well did the ads integrate with digital channels (web sites, social media, mobile, and overall user experience) before and during the game. I got tapped to pull some hard data. It was …

My Analyzing Twitter — Practical Analysis post a few weeks ago wound up sparking a handful of fantastic and informative conversations (“conversations” in the new media use of the term: blog comments, e-mails, and Twitter exchanges in addition to one actual telephone discussion). That’s sort of the point of social …