NSR: Great, but use the format of the Age dist slide, etc. and, when resizing a graph, hold down the shift key so it doesnt get stretched out funny like this did.

AARRRgenda

Activation: Pirate Todd, Ship Lijit

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Old Signup Process

Enter email, user name

Enter blog URL

Enter account names for other user generated content (18)

Enter URLs of other blogs in your network

Do the one click Typepad Install.

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Signup Time ~ 15-20 min Conversion Rate ~ 0.1%

New Process Automate almost everything

Use automation to remove over 95% of required tasks.Make the process entertaining and a little mysteriousCreate a situation where we reward the user at each step, winning one more click.Dont require any typing until the last step.

Signup Time15m -> 2m

Conversion0.1% -> 4%

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Change #1: Used MBL Widget to discover Blog URL

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User hits site and blog URL is automatically entered into input field using JS call to MBL Widget (running on our homepage)

Change #2: Use Blog URL to inspect blog

Lijit Networks, Inc.

Extract commonly used account name(s) from WidgetsRead Blogroll Use for default social network

Install flow should generate most of your referralseveryone installing will use that flow so make it gooduser test different calls to actionsif all else fails, offer $10,000 for invites =)Engagement flows supplement viralitynot everyone will engage, generally weaker than install flowconsider having the primary flow invite new friendsuser test different calls to actionsif all else fails, offer $20,000!Decayinvite rate decreases as you saturateacceptance rate decreases as you saturateengagement tends to decaycontinuous improvement required!