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Branding the region

That was the message highlighted during a two-hour meeting between the Mayors, CAOs, community leaders, and three Bay of Quinte Regional organizations leaders at Quinte West city hall.

Senior representatives from Belleville, Quinte West, Stirling-Rawdon, Prince Edward County, Brighton, and Hastings County met to hear presentations from the Bay of Quinte Tourist Council, The Quinte Economic Development Council and the new Bay of Quinte Living Council. The councils are working to implement a united brand — The Bay of Quinte Region.

The goal of the meeting, said chairman Ryan Williams, "was to approach the municipalities with the partnership of partnership on regional branding. We only have one chance to make the world aware of this region as a great place to visit, to live in, and to invest in." Williams is President of the Bay of Quinte Tourist Council.

"We see the benefits to Belleville being a partner in the Bay of Quinte Region and its three organizations. I am working together with (Quinte West) Mayor (John) Williams and (Prince Edward County) Mayor (Peter) Mertens on a number of initiatives — the Bay of Quinte Region just makes sense," said Belleville Mayor Neil Ellis.

Chris King, executive director of Quinte Economic Development, said after the meeting, "QEDC has a track record of regional cooperation and we have seen the benefits first hand of working together. We are now taking that a step further by reaching out and engaging other communities and sectors to build a stronger Bay of Quinte brand."

"We are exciting to be adding the living component to the existing Bay of Quinte councils ... it's all of us pulling together for a common goal of getting the message out that this is a great place to live, work and play,” said businessman Adrian Bax, president of The Bay of Quinte Living Council.