"At the core of [this book] are eight key concepts--from motivation and goal setting to focus and decision making--that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics--as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters--this ... book explains that the most productive people, companies, and organizations don't merely act differently"--Dust jacket flap.