How Suitmonkey started their logo design journey

Summary

Logo design for a new company that partners with individual entrepreneurs and companies to turn their software widgets/tools/ideas into commercial successes.

We are a technical and business accelerator that when added, quickly powers alpha/beta software to the next level.

Company name

Lighter Fluid Studios

What inspires you and how do you envision the design for your business?

We are a new company that partners with individual entrepreneurs and companies to commercialize their software intellectual property.
We form joint ventures with these folks to develop, sell and support web-based software (software as a service); and smart phone applications (primarily iPhone). They provide the starter software and we take it from there: finalizing development, packaging it, marketing it, selling it and supporting it.

We work with small niche applications; so our typical partner is a small-medium sized business or an individual.

Wants

- A clean style that will play well in a corporate environment
- Prefer color them to match template number 9073 on http://www.templatemonster.com
- Name as the center of focus versus a graphic
- Fit on business card and website
- Scalable to different dimensions (e.g. vector format like Adobe Illustrator or SVG)