CCTV – Headquarters

The CCTV headquarters aims at an alternative to the exhausted
typology of the skyscraper. Instead of competing in the race for
ultimate height and style within a traditional two-dimensional
tower 'soaring' skyward, CCTV's loop poses a truly
three-dimensional experience, culminating in a 75-metre cantilever.
The building is visible from most of Beijing; it sometimes comes
across as big and sometimes small, from some angles strong and from
others soft.