Fleet Management

Covenant Rebrands to Emphasize Variety of Services

Covenant Transport has rebranded itself as Covenant Transport Services, the carrier announced, to emphasize the variety of services offered by the group, which includes Covenant Transport, Covenant Transport Solutions, Southern Refrigerated Transport and Star Transportation.

Covenant Transport Services was officially launched on Sept. 25 at the group's headquarters in Chattanooga. The change is designed to show shippers the variety of options available to them through the group, creating opportunities for one-stop shopping, according to Covenant President Joey Hogan.

“Some of our expedited customers may not be aware we also offer temperature-controlled and dedicated services,” said Hogan. “We’ve always been problem-solvers, so we see this as a natural progression of that mentality and mission to offer each customer the biggest bang for their buck.”

All group members will continue to operate independently with their own facilities, equipment, staff, and drivers, and will remain under common ownership.

The most notable change will be felt by customers who will be able to access the complete range of the group’s resources and service offerings, unencumbered by segmenting, according to Tyson Wimberly, senior vice president of sales.

“This is game-changing,” said Wimberly. “This is 30 years in the making for this group of companies and we look forward to growing together and meeting our customers’ needs better, faster, and safer than ever before.”

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