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The campaign drew praise from national media and figures within the football world.It was shortlisted at the Press Gazette British Journalism Awards 2014 in the Campaign of the Year category and Simon Gilbert, who spearheaded the campaign, was nominated for Sports Journalist of the Year.After 96 years of ownership by the Illife Family, American Ralph Ingersoll II bought the controlling interest of the Iliffe family's newspapers.However, in 1991, the managing director, Chris Oakley, led a management buy-out creating Midland Independent Newspapers.The newspaper became a part of the then Mirror Group (prior to its merger with Trinity to become Trinity Mirror), in 1997.In April 2015, the publication had a paid daily circulation of just over 18,000 copies.

We defiled the scene, like sardine-tins and paper bags on the seashore.

The decision by the proprietors was a consequence of the changing patterns of work at the paper (and the industry in general).

With the number of staff reduced and no longer needing the space for the discontinued printing presses, it was decided that a smaller, modern headquarters was now necessary.

In 1997, Midland Independent Newspapers was sold for £297 million to Mirror Group.

In 1999, Mirror Group merged with the regional newspaper group Trinity.