Challenge

365 Cycles (formerly Advanced Cyclist) had success selling bike parts in their physical store in New England and on Amazon and eBay, but they needed to establish brand recognition and a strong, loyal customer base online. This project was to launch an e-commerce site and lifestyle brand that would help them reach their target customers, and differentiate them in the marketplace as a leading site for cyclists. This project was a collaboration with Arch Creative who was responsible for brand identity and overall project management.

Product

user experience designed for maximum efficiency and sense of belongingto inspire customer loyalty and boost sales

e-commerce site for over 35k SKUs built on Magento platform

Process

design sprints, using a combination of low-fidelity and high-fidelity prototypes to facilitate multiple rounds of client feedback and fluid design iteration

1 - ideal customer profiles

used to inform the UX design and help ensure we aligned with client goals

2 - customer journey

user stories helped deliver on promises to customers as efficiently as possible

3 - storyboards

used to refine the user experience design with minimal time and effort

4 - prototypes & design sprints

clickable prototypes were used to test and rapidly iterate on design ideas before writing a line of code

1 - ideal customer profiles

used to inform the UX design and help ensure we aligned with client goals

2 - customer journey

user stories helped deliver on promises to customers as efficiently as possible

3 - storyboards

used to refine the user experience design with minimal time and effort

4 - prototypes & design sprints

clickable prototypes were used to test and rapidly iterate on design ideas before writing a line of code