Tuesday, September 23, 2008

Pandora brought to me by...

Now that's what I'm talkin' 'bout! Or more accurately, it's what I blogged about (http://sumocat.blogspot.com/2008/08/pandora-should-stop-whining-and-start.html). What is it? A little banner ad sitting over the album art in Pandora (http://www.pandora.com/), my most-used iPhone app!

Even better, they managed to overcome an obstacle I thought might be holding them back: the obtrusiveness of click-through. They managed to keep the click-through within the app, so the music keeps going while you browse their sponsor's site. Very well done.

First and so far only sponsor appears to be Best Buy Mobile. Excellent targeting, but it could go a step further and send me straight to iPhone accessories. An audience of Pandora-loving iPhone users is probably move interested in more stuff for their iPhones rather than new and likely Pandora-less phones.