Gifts Today magazine

Licensing roundtables launched at BLE

Roundtable discussions on licensing topics to be a new part of the seminar line-up at the upcoming Brand Licensing Europe 2016

For the first time, visitors to this year’s Brand Licensing Europe (October 11-13, Olympia, London) can take part in roundtable discussions about all aspects of licensing as part of the event’s new seminar programme.

Taking place on Wednesday October 12 from 14.30 – 16.15, and facilitated by LIMA, the roundtables will give attendees an opportunity to take part in focused discussions on a wide variety of licensing topics. Each table of 10 – 12 participants will meet for 30 minutes along with an industry expert, and then switch - allowing enough time for participants to take part in three discussions of their choice.

“We are excited to offer a new concept to the BLE educational programme” said Anna Knight, BLE Brand Director. “These roundtables shake up the traditional seminar experience and allow participants to ask the burning questions they need answered, whilst learning from peers on best practice. We hope that our visitors will embrace this model of learning, and that we can build on this for future events.”

This year’s programme also covers a number of hot topics, which have never previously been addressed in the show’s educational content. They include:

• A session on streaming success in licensing from GfK, examining the content driving viewing on subscription streaming services.

The free educational content at BLE is split between two theatres: Licensing Academy and Brands & Lifestyle Theatre. BLE is the largest and most prestigious licensing event in Europe, and is organised by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA). Now in its 18th year, it features over 2,500 characters, images and brands available to license from over 250 exhibitors.