Brand Strategy & Assessments

Build with Purpose + Intention

We’re masters of visual brand alignment

We are pixel perfect perfectionists. We don't like mistakes. Therefore, we rarely make them. We are maniacal control freaks who brood over every detail of each project. We love SMG and we take our business very seriously so we play no games with our business or yours. For the past 5 years, we've tirelessly built SMG to be a one-stop creative agency equipped to handle every aspect of your project. From brand story + messaging, business coaching, copy writing through design and development, we handle all phases of the brand development process.

Skilled at breathing life into raw concepts & ideas, we hone the ability to translate personalities, experiences and vision into mission-oriented websites, collateral and engaging social media campaigns. We have good taste. We're ambitious risk takers who never back down from creative challenges. We're a persistent small business with big nerve, and we're confident that we can solve any creative problem presented to us.

Krystle R., Kriss Did It

I started working with Toni when she signed for my mentorship program for creatives who are enrolled in Marie Forleo's B-school. Through our one-on-one conversations I learned how much she truly cares about her clients and making sure they have the best experience with each website she creates. With every project she takes on, she not only designs an awesome website, but enhances the business with her keen understanding of marketing. Her creativity and intelligence, paired with her respect for quality customer service makes her the perfect designer for all of your visual branding needs!

BRAND PLANNING

Strategy sessions for building your empire

NEW BUSINESS DEVELOPMENT

We collaborate with you to build the foundation of your brand by showing you step-by-step what it takes to start your online business. We translate your ideas, goals and offerings into bite-sized, marketable action steps. For businesses less than 6 months old

Deliverables
Customized report that supports your business goals, vision and mission and helps you market your new business

BRAND STRATEGY

We don’t design anything until we’ve engaged in a few strategy sessions. Whether it’s coming up with a plan for your first book launch or how to engage your target audience, our goal is to ensure that you don’t strike the wind with your marketing efforts.

BRAND STORY + MESSAGING

Content determines design. Often overlooked, your brand story, messaging and wording should be weaved throughout your brand identity. We align your story, mission and offerings so you can deliver your brand confidently and authentically. Included follow-up discussion after report and 30-day check-in call. We can also help you implement our recommendations. Contact us to get started.

BRAND CRITIQUES

Assessments to help you refine your brand & business

PICK MY BRAIN

Have questions on how to market your business, build brand partnerships, design for your website, grow your social media following or any other concerns about growing your business, then this 1 hour Q&A session (via phone or in person if you’re in Washington DC-Baltimore-Maryland) is for you. Talk with Toni to receive expert guidance on how to elevate your brand image.

RATE MY…

Something is off but you can’t identify it, let alone fix.
This session is for current business owners who are unsatisfied or frustrated with their business designs. We’ll rate your current brand style & website design piece by piece and provide a detailed report of what’s wrong and how to fix it.

Bibi G., OMG! I Love Your Hair

I decided to work with SMG because I was attracted by their website, had heard good reviews about the kind of work they've done in the past and Toni is also a B-Schooler. SMG is not only a web design team but also like a coach making me get my stuff together for my site but also my business. I’ve got a brand new site that incorporates everything that I wanted in a new site and I am really happy about that. I’d outgrown my old site and wanted something new, fresh and amazing that represented where I wanted to go with my brand.