And The Season 23 ‘Bachelor’ Is…

“Third time’s the charm,” Colton Underwood, who was unveiled as the newest leading man to be featured on The Bachelor, joked to Good Morning America co-host Michael Strahan during his September 4 reveal.

Underwood, who's previously competed on The Bachelorette and Bachelor In Paradise, said he's optimistic that he might find love now that he's in the driver's seat.

Underwood, a former NFL pro, perhaps most famously revealed in the Bachelorette'sMen Tell All special that he's a virgin, but said he was proud of holding the distinction.

“I think they’re starting to understand who I am. For the longest time, I really hid,” he said. “I was ashamed of the man I was. I think right now they’re starting to see the real Colton for who he is, it’s been awesome. My family and friends have been super supportive through all this and it’s been great, just opening up about who I am.”