As of SDK version 4.7, Swrve enables you to target and track your audience based on the date and time of custom user properties. For example, target users who have an upcoming event, such as a flight or concert, or ask customers to leave a review a few days after an event, such as checking Read More

Swrve’s audience filter tool enables you to define multiple filters and highly customize the targeting of your resource A/B tests, in-app messages, conversations and push notification campaigns. You can use event recency filters and operators to target and track your audience based on the recency of custom events or purchases; for example, users who have or Read More

This is because KPIs are only calculated going forward in Swrve. The user state, however, is retroactive, so if you have a user who has spent money in the past, for example, they are displayed in your payers segment the next time they use your app.

Swrve introduced the ability to update segments on a near real-time basis in January 2014. Previously, users were added to segments within approximately 60 minutes. Thanks to the real-time feature, KPI charts populate at a faster rate, allowing quicker insight into user progression, engagement and conversion. This is useful not only upon app launch, but Read More