The Three Best Tips to Market a Home

Selling a home takes more than just contacting a real estate agent. It takes a well-designed marketing plan that strategically assesses the real estate market to evaluate the best way to sell a home for sale.

Search Realty is in the business of real estate and knows exactly what it takes to sell a home. They believe in three key tips, that when utilized, can ensure the not only is a home for sale sold quickly, but at fair market value or more.

1. MLS® ®

The first tip is MLS® ®. MLS® ® is Multiple Listing Service, and is a vital component of the home selling process.

MLS® is a sophisticated computer database of properties indexed by price, location, type of home, number of bedrooms, amenities and so forth. It is a co-operative marketing system that ensures maximum exposure of homes for sale. Basically, MLS® is a central registry of properties used by realtors to match home buyers with homes for sale. Realtors use MLS® every day to match home sellers with home buyers and most homes sold in Canada are sold via MLS® systems.

Of course, a realtor may already be aware of potential buyers for a home, but listing a home on MLS® will ensure exposure to all other realtors in the area. Thus, having a home listed on MLS® ensures maximum exposure to a broader range of interested home buyers. Because of this, the home seller can be assured of the best possible sale price for the home for sale.

2. Setting the ‘Right’ Price

The time eventually comes when a realistic selling price must be set for the home for sale. A realtor comes in handy in that they have intimate knowledge of current market conditions. A realtor can also use MLS® to determine sale prices for homes that have recently sold in the same neighborhood as the home for sale. A realtor thus, is the best bet for determining an appropriate price range for the sale price of the home.

The home seller should always disclose everything they can about the house and the neighborhood to the realtor. This helps the realtor find potential home buyers whose needs and wants match what the home and neighborhood have to offer.

3. Open House

An open house can be an extremely effective marketing tool. During an open house, it is important that the home buyer remember that any other family members (including pets) are absent, so that a potential home buyer will feel relaxed and open when viewing the home. The most important note regarding an “Open House” is that the home buyer ensure that the house is clean and uncluttered (both inside and out), as they want to give potential home buyers who are viewing the home the ability to envision themselves in it.

Selling a home is often the most important financial decision that people can make, and if contemplating selling a home, that home seller should always be fully aware of the potential of the home for sale and the marketing tools available to them.