The experiment was originally based on the 1971 “Stanford Prison Experiment” carried out by professor Philip Zimbardo to understand the development of norms and the effects of roles, labels, and social expectations in a simulated prison environment with some students of Standford University playing prisoners and others playing guards.

Were Philip Zimbardo tested what happens when you put ordinary people in a position of power over others, Film Director; Tim Burke twisted the original experiment to answer a more supernatural hypothesis. In “The Lucifer Effect”, Mr. Burke trapped 8 unsuspecting movie role contestants to test whether “good” people turn “bad” trapped in a reportedly evil environment. The film centers around 8 people, from all warps of life, who thought they had bought a ‘movie role’ in a horror film, only to be locked inside the haunted mental asylum to test the experiment. After signing release forms, the test subjects were locked inside for three days and three nights, with no phones and little food or water. The contestants were monitored on 24 CCTV cameras with no script or direction and just an ouija board for comfort.

Unlike other films it has been compared to, such as “The Blair Witch Project” or “Paranormal Activity”; the bizarre footage and horrifying events in “The Lucifer Effect” actually happened. As a result, the experiment was quickly shut down and police confiscated footage. Reports of a curse started to be reported in the media shortly after the contestants were released from the asylum and after the unfortunate events which happened at the film’s test screening.

The Film is set to premeire at The Cannes Film Festival but is haulted after two girls have seizures during the test screening. Producers decide to cancel the festival screening after much unwanted press attention. A alleged curse starts to circulate in the media.

Liziane Villimir, one of the movie role contestants goes missing after returning home to Brazil from a 28 day sectioned review period after the assault in the mental asylum. Director; Tim Burke tracks her down to discover she has undergone an exorcism which was featured on the ‘Urgente” TV channel in Brazil.

New film producers of “The Lucifer Effect” take over control of the film and decide to release it against the express advice of the film’s original Director. Shortly, after receiving the footage part of the Insane Labz editing facility burns down which is housing the supposed haunted footage.

To test The Lucifer Effect’s alleged curse reported by international press the film’s new producers have organized another ‘cursed’ screening at Sundance Film Festival. Press and other members of the film industry will be invited. Email info@lucifereffectfilm.com for invites.

Natalia Celino is released from the asylum expierment. Months later her daughter starts to lock herself in the basement for hours at night. Child services are called. Objects are captured on tape moving in their house. Footage is given to paranormal investigators.

The Lucifer Expierment is shut down with local police and ambalance staff called to the scene as a girl is attacked during an oujiboard seance conducted by the contestants in the chapel. Police confiscate footage. The horrifying incident is widely reported in the UK’s press.