DOCOMOxSNOW
DIGITAL CAMPAIGN

We were in charge of the logo design and web production for the promotion of “Cinderella Yearbook” (graduation photo album) by docomo x SNOW.

OVERVIEW

A digital campaign to change the perception of the yearbook among teenagers

A graduation yearbook is something very special that should be memorable for the students but most of them are unsatisfied with their photos because they are taken the same way as ID pictures with no fun or creativity. For this reason, they perceive the yearbook as a memory they want to forget.

To capture the best moments with their classmates, the mobile app SNOW created a graduation album that makes you look your best. SNOW makes it possible for you to customize your look in your photo album. From the concept movie to the gift campaign using actual graduates, the web generator that makes it all possible, the movie looking back on the history of high school girls’ poses, this project included not only web production but various other aspects.