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Journey and Future of Mobile App Development Market

Mobile apps first appeared in 2008, and in less than a decade they are everywhere. In fact to have a mobile application has become a need for organizations to sustain and grow in the market. For tech entrepreneurs, mobile applications have become a much-needed tool to accelerate and grow their business.

Although, it’s been less than a decade that mobile application are with us, but their success saga can be well understood through figures. According to a Statista report, there were around 149.3 billion mobile application downloads in 2016. Not only this, the same report shares that the number of apps available in Google Play Store as of first quarter of 2017 counted to 2.8 million. Astonishing isn’t it?

But wait!! This isn’t all

Looking at the pace with which the mobile app development market grew, there were speculations that the market will fade soon. However, the market doesn’t look like in a state to take a halt.

Today, the app development market is debatably dominated by Social Media (Twitter, Facebook, Instagram, YouTube), Google apps (Maps, Gmail, Search) and Gaming applications. Not only these, business giants like Amazon, Bank of America, and Walmart are using apps to accomplish improve customer engagement, branding, and direct marketing, etc.

New Opportunities are with New Technologies

Mobile application development market is driven by technological advancements. Now that we are looking ahead for future prospects in mobile application market, it is important to understand the technology that will drive the future of mobile app market.

Here’s what the future of app development market has:

Highly secured arena: With the growth in technology, cyber attacks have also grown, making security an inevitable need for businesses & users alike, across the globe. There’s simply no logic in compromising with the data and personal information of users.

In order to attract and engage the audience, companies will have to provide highly secured mobile applications for users, as well as for their operations. And it’s not only for conducting banking transactions and other private data, but also for enterprises for whom data breach can cost a fortune.

New Generation Apps based on AR/VR Technologies: If you stay updated with current tech trends, AR and VR won’t be a new term for you. The preceding years have been a game changer for Augmented and Virtual reality entertainment and gaming applications.

While on one side gaming applications like iOnRoad, myNav, Sky Seige, and Pokemon Go were topping the popularity charts, VR devices like Google Cardboard, Samsung Gear VR, and Oculus Rift gained commendable attention. It is believed that coming years will show exponential development in them and their usage, which will primarily happen through mobile apps.

Android Instant apps considered as a game changer: It hadn’t been long that Google introduced the concept of Instant Apps. As the name suggests, this will enable the Android apps to run instantly without downloading/installing them on the device.

Though the entire model is at a very initial stage, it is believed that in coming time, the concept will change the way apps are being used and will create a massive disruption in the mobile app development market.

IoT and smart objects: According to a Gartner report, 26 billion devices will be connected by 2020. This will include numerous day to day devices like LED light bulbs, domestic appliances, toys, medical devices, controllable power sockets, sports equipment, and so on.

These smart devices will work based on the concept of IoT and will be able to communicate through mobile applications. Giant tech companies like Microsoft are working closely with Intelligent System Services, while SAP is building its own IoT Solutions to enhance the scope of offerings.

Mobile payments: Analysts have reported positive growth in mobile purchases. Consumers all across the globe have accepted mobile payment as their preferred mode of payment. Also, it is expected that in coming four years, more consumers will adopt the mobile payment method.

To relish this, developers will be required to build more secure mobile applications. It is expected that besides mobile apps, wearables apps will also play a crucial role in building customer loyalty and future of mobile payments.

Conclusion

Today it may seem that mobile apps are everywhere, as there’s already an app for pretty much everything. However, it is certain that with the advent of new technologies, the mobile app development arena will flourish further in the near future.

Mobile applications have covered a long distance in a short time span. In coming years, they’ll take the ease of access, security, and mobility to an entirely new level. Enterprises and aspiring appreneurs have to stay prepared to serve their end users with innovative and techative (tech + creative) mobile app development approach.

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Mayank is a full-time blogger with a deep inclination towards the technology trends. He likes reading and analyzing the market trends. His blogs are primarily about the way technology can be used to bridge the gap between present and future. You can connect with him on LinkedIn.