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Smartphones

Report Summary:

In this first report of our two-part series, we discuss the smartphone-related market opportunity in the context of a connected internet device landscape and the significance that OS platform consistency across device types can have for future smartphone sales. We describe our view of smartphone market success criteria and assess the current range of operating systems against these factors. In our second report, we look at the implications of these performance measures for selected vendors and estimate the impact platform strategy changes can have on business performance.