WHEN TECHNOLOGY MAKES HEADLINES — THE MEDIA'S DOUBLE VISION ABOUT THE DIGITAL AGE — The mainstream news media have offered the American public a divided view of how information technology influences society, according to a new study by the Pew Research Center's Project for Excellence in Journalism.

Study Finds That Apple Dominates Tech News — A customer, Evan Wiendczak, spoke after buying the first iPhone 4 on Fifth Avenue in June. — A new study confirms what some in the technology industry have long sensed: Apple commands an inordinate amount of the media's attention.

Twitter Boosts Marketer Reach With Plan to Blast Promoted Ads — Positive Signs So Far, With Higher-Than-Average Interaction Rate — NEW YORK (AdAge.com) — Even after six months, campaigns with nearly 40 different marketers and repeat customers such as Ford, Virgin America and Verizon, Twitter still views its ads as experimental.

AOL Loses Star Media Reporter Jeff Bercovici To Forbes — Veteran media reporter Jeff Bercovici is quitting AOL and going to Forbes, a source tells us. — Forbes is undergoing a transformation under Lewis Dvorkin, who came to the company through its acquisition of True/Slant last spring.

The Demon Blogger of Fleet Street — Nick Denton cast himself as a media outsider. That's how he made it inside. — Nick Denton has built a panopticon. From his living-room window, he can all but see his favorite table at Balthazar, and his favorite table at Balthazar is picked …

This is a headline about science — In the standfirst I will make a fairly obvious pun about the subject matter before posing an inane question I have no intention of really answering: is this an important scientific finding? — In this paragraph I will state the main claim that the research makes …

Why the revolution will not be tweeted. — At four-thirty in the afternoon on Monday, February 1, 1960, four college students sat down at the lunch counter at the Woolworth's in downtown Greensboro, North Carolina. They were freshmen at North Carolina A. & T., a black college a mile or so away.

Literary Icon in New Era — New Yorker Launches on iPad Tablet, Adds to Pressure on Apple for Subscriptions — The New Yorker is launching an iPad version of the magazine Monday, in a significant test of an iconic, old-media brand's efforts to refashion itself for the tablet-computer age.

Networks Have Sharing Issues With Hulu — Advertisers are drawn to Hulu in part because the site is a popular place for fans to stream shows like NBC's 30 Rock and The Office. Trouble is, Hulu doesn't actually sell any inventory in those shows. — In fact, according to sources …

The Fox primary: complicated, contractual — With Sarah Palin, Newt Gingrich, Rick Santorum and Mike Huckabee all making moves indicating they may run for president, their common employer is facing a question that hasn't been asked before: How does a news organization cover White House hopefuls when so many are on the payroll?

Times Two — Jill Abramson, the Times' first heiress apparent. — When Jill Abramson moved back to New York from Washington, D.C., in the summer of 2003 at the age of 49 to become managing editor of the New York Times, she commemorated the homecoming like a battle-hardened soldier returning from the front: She got a tattoo.

Media Mavens: Christopher Batty, Gawker Media — Introvert With ‘Napoleonic Ambition’ Now in His Sixth Year Driving Experimentation and Success at Publisher — NEW YORK (AdAge.com) — When Gawker Media founder Nick Denton first met Christopher Batty 10 years ago, the two were based in Silicon Valley …

Comcast Spends Big in Pressing for Merger — In Jeff Zucker's announcement on Friday that he was stepping aside as the head of NBC Universal, Comcast's purchase of the company was taken almost as a fait accompli. — But the combination of NBC and Comcast is still undergoing government review …

Techmeme keeps up with lighting-fast tech news — In the five years since Gabe Rivera founded Techmeme, the speed and volume of technology news has increased dramatically. — And that's helped the San Francisco firm's website become the go-to place for the technorati.

To Fix Bad Breath, a Gadget Seen on YouTube — WHEN Robert Wagstaff came up with the idea for a tongue brush to cure bad breath, he was sure he had a best seller. But a decade later, after dozens of pitches to dentists and retailers and a $50,000 TV infomercial, he had a dud.

Mad Men, and Women, to Gather in New York — Organizers are putting the final touches on the seventh annual Advertising Week, a kind of Madison Avenue version of Fashion Week. — Advertising Week 2010 is to take place on Monday through Friday, with events at 17 locations around Manhattan.

The media business is in tumult: from the production side to
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