To be successful in this role, you’ll need to have done it before: been in a marketing position as you helped to scale an ultra-successful business by defining customer referral/retention programs and leading campaigns in a small business or consumer space.

The Loyalty Marketing Manager will be a savvy marketing professional experienced with referral or advocate programs targeting small businesses; have a proven track record defining go-to-market strategies including: identifying customer advocates, developing programs to accelerate word of mouth recommendations and delivering “wow” across a multiple touch points.

Specific Responsibilities

Develop an advocacy program to enable and recognize the sharing of recommendations from our happy customers.

Execute this program across multiple touch points… in product, through service, in marketing communications and at events.

Develop and track metrics and success criteria for advocacy program.

Identify and celebrate top influencers

Monitor industry market trends and competitors and provide intelligence on the competitive landscape and key trends occurring in the industry.

Be a key contributor to vision/strategy for all our product categories.

Recommend product enhancements based on deep understanding of key influencers.

Requirements:

5-7 years of marketing experience in comparable industries

Proven ability to assess customer needs, translate into marketing priorities, and team with cross-functional leaders to aggressively execute and deliver