Is Morocco Ignoring €103b Global Halal Tourism Market?

Grenada: The Andalusian city of Granada hosted on 22 and 23 September 2014, the first international conference of “halal tourism,” devoted to exploring the potential of this magnificent world market, which is largely dominated by non-Muslim countries such as Spain , France, Italy and Britain to the detriment of Morocco remains non-voluntary to adapt its offer.

Indeed during the International Halal tourism conference , organized under the auspices of the Halal Institute of Cordova , the firm London Creative Minds Media , it has been shown that the global market halal tourism business weighs a large volume and represents a pathway for growth stronger worldwide. According to a study by ‘ The Muslim Travel Index 2014 ‘, presented at Granada during this conference, the World Market Halal tourism is a business volume corresponding to more of 103 billion euros . A market with great potential where Morocco are developed there not because of its inadequate supply, despite the fact that he is a Muslim country and with a rich Islamic heritage.

SMALL DETAILS OF MAJOR IMPORTANCE

The ‘ halal tourism ‘, as has been the defining Experts at the conference Granada , means the tourism offering for Muslim tourists practitioners , mainly from countries of the Middle East and rich State Islamic of Asia Minor and Southeast , as Kazakhstan , the Indonesia or Malaysia . This tourism is developed by means of hotel establishments , of restoration , of shopping orentertainment , which are certified halal . These certifications can be issued by of public clerical bodies like the Council of Ulema in Morocco or advice fatwas and Islamic Affairs in the European countries . They can be a vector of sales development, through their use as’ marketing pitches , speakers explained: ” These are small details that we should take into account and which are of major importance for this class of customer as signaling the direction of Mecca for prayer, the prayer spaces development or absence of alcohol in menus “ , they add.

TOURISTS SPEND MORE

Speakers in Granada agreed to find that the market Halal tourism is a greater volume of business and is growing at a high rate. Statistics presented at the conference by El Instituto de Turismo de España (TURESPAÑA) , a public body promoting the destination Spanish tourist abroad, have shown that Muslim tourists , buyers of services Halal , spend more than other types of tourists.example, details Turespaña , the Saudis tourists spend € 2,287 per person during their stay tourist The Emiratis € 2,116 and € 1,703 for tourists Egyptian . For cons, the Western tourists, who constitute the overwhelming majority in the Moroccan market rarely exceed the average amount per person of € 956 spending and only markets representing the best deals.