We recently started seeing an influx of gold-infused beauty products hitting the beauty shelves over the past couple months and figured we’d look into this fancy trend. Because who doesn’t want to slather 24K gold all over their face? How luxe, right? In addition to making for some stellar social media snaps (especially Peter Thomas Roth’s 24K Gold Mask Pure Luxury Lift & Firm Mask), we decided to dig a bit deeper and see what all the hype was about.

The scoop? Gold is known to help reduce redness, puffiness and inflammation, so there’s that. It also stimulates collagen and helps reduce fine lines and wrinkles, which is a huge plus in our beauty book. Taking it a step further, geishas have long used gold to give their skin a radiant glow. It is also rumored that Cleopatra regularly applied gold masks to preserve her flawless skin. That pretty much sums it up for us.

To channel your inner Cleopatra goddess self, check out these creams, serums, masks and even a 24K gold-infused curling iron. Trust us, you won’t be disappointed!