How sid74 started their logo design journey

Company name

Castle Security & Home Integration

Overview

We are a low-voltage company that offers: Security Systems with Monitoring, Home Theaters, Distributed Audio and Video Systems, Structured Wiring, Central Vacuum, CCTV, Lighting and Home Automation Systems... a full wide range of services.

We are a brand new company in a fairly competitive market. Security and monitoring will be about 65% of our business. This design will be our stamp on the yards (signs) and windows (decals) of high-end homes and businesses so we are looking for something that is powerful yet polished. Contemporary, yet classy.

Because we have so many services as a low-voltage company we want to accent the Security side, which is what people tend to be most familiar with. However, with smartphones, wireless networks, the increasing interest in energy efficiency and green technology, the Home Automation/Integration side will continue to grow as it becomes easier to understand and more reasonably priced.

Tell us a bit about who you are and the people you reach

Even though our end-users are homeowners and commercial businesses, our target audience also includes New Home Builders (in the $300K range and up), Remodelers, Interior Designers, Commercial Property Managers, Insurance and Real Estate Agents.

The Security Side of our business customers are of two different models. There are many who feel safer and more secure by having an alarm system activated to protect their families and personal property.

There is another segment of customers who are not fear motivated. They are more interested in the Monitoring aspect, a text on their smartphone sent from the security panel because the system was disarmed by a teenage child after school. This customer is more of the Home Automation/Integration customer that we don't want to overshadow by the "security" aspect of our business.

The customers that we service through our other offerings (Home Theaters, Distributed Audio, Central Vacuums) are a high end customer base typically in premium homes and developments.

Requirements

This logo will be on an approximately 12in X 12in yard sign (exact shape not yet determined) as well as a small window decal. Easily read, and not overly intrecate will be important.