GEELONG, AUSTRALIA - APRIL 12: A general view during the round two AFL match between the Geelong Cats and the Fremantle Dockers at Simonds Stadium on April 12, 2015 in Geelong, Australia. (Photo by Scott Barbour/Getty Images)

Simonds will remain the naming rights holder of the Cats’ home ground in 2017, before GMHBA take over the following year.

“This is a significant day for us as we partner with the Geelong Cats,” said GMHBA CEO Mark Valena.

“This partnership is anchored in shared values, the delivery of meaningful benefits and our mutual ambition to support the health and wellbeing of our members and their communities.

“Today, we’ve brought the first day of training to the Geelong waterfront and invited our members, staff and the wider community to train with the team, which is what this partnership is all about. Encouraging people to get active put health first and be the best they can be”, GMHBA CEO Mark Valena said.

“We’re in this for the long haul and we’re excited about the reach and profile GMHBA will receive through this partnership, which will underpin our continued business success within the core health insurance business and boost our presence in the delivery of front line health care services”.

Geelong, along with GMHBA, will also develop a program aimed at helping young people make improved choices regarding health and wellbeing in 2017.