MediaLink CEO shares Thoughts on Cannes Lions Festival

4/21/2020 — In the latest installment of “Ad Age Remotely,” Michael Kassan, founder, chairman and CEO of MediaLink, joined Ad Age senior editor Jeanine Poggi to discuss the implications of canceling the Cannes Lions International Festival of Creativity. Kassan says the event will survive the coronavirus shutdown as it looks to return in 2021. “We’ve already reserved our spot on the beach,” Kassan says. “We believe the importance of Cannes, ... will not become less important. We believe, candidly, it will become more important.”