What is Who is America? about?

Who is America? sees Baron Cohen once more putting on various disguises and playing a myriad of characters as he speaks to unsuspecting interviewees.

Showtime’s official synopsis for Who is America? reads: “Comedian Sacha Baron Cohen explores the diverse individuals, from the infamous to the unknown across the political and cultural spectrum, who populate our unique nation.”

The programme was shrouded in much mystery before Showtime finally dropped a trailer with viewers only getting cryptic teasers before then.

The comedian dropped a 22-second video on Twitter earlier this month in which a caption appeared on screen reading: “Imagine if Sacha Baron Cohen had been undercover secretly filming a new show for a year…”

Viewers were then presented with a montage of shots ending with former US president Barack Obama mocked up to look like Osama Bin Laden.

The screen turned to black and a new caption appeared on screen: “Dick Cheney, is is possible to sign by waterboard kit?”

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As soon as the caption disappeared, it was replaced by the former vice president to George W. Bush indeed signing something and telling the interviewer: “That’s a first, that’s the first time I’ve ever signed a waterboard.”

Baron Cohen also teased with a video on the July 4 of President Donald Trump lambasting the comedian and telling him to “go back to school” and “learn how to be funny”.

The clip hints that the comic may even have duped Trump as part of the show but audiences will have to wait and see.

US network Showtime has also shared a sneak peek at Who is America? in which Baron Cohen is dressed as character Erran Morad, who is an Israeli anti-terrorism expert.

The video features Morad talking to a pro-gun activist about giving children from the ages of three to 16-years-old firearms in schools to protect themselves against gunmen.

Later on, the activist even gets involved as he helps to present an instructional video on gun use for three-year-olds.

Since the programme has premiered, Baron Cohen has been tweeting posts from his alter-ego Billy Wayne Ruddick Jr, a far-right conspiracy theorist.