While walking the exhibit area at the IIABA's annual conference, I ran into Eddie--short for "Ease Of Doing Business Man," the mascot of the Real Time campaign, designed to convince agents to upgrade

Share with Email

sending now...

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

While walking the exhibit area at the IIABA’s annual conference, I ran into Eddie–short for “Ease Of Doing Business Man,” the mascot of the Real Time campaign, designed to convince agents to upgrade their tech capabilities. I smile when I see Eddie’s cartoon image on the campaign’s logo, and it was fun to pose with a “live” version. It made me think about how effective such techniques are when trying to brand your product, service or profession.