Creative Concept Test is meant to evaluate the creative components of your advertising campaigns regardless of its stage of progress; it could be just an idea, a board, or the advertising model. However, you should consider that as it gets closer to the final result, the more precise the evaluation witll be.

Neither will the medium through which transmit your concept be an issue ; we can work with print, video, or audio. Depending on whether you want an in-depth study you can choose either an exploratory or detailed version.

Why choose it?

Our competitive price allows you to evaluate your creative material as many times as necessary without affecting your campaign budget

We create exposure situations for your creative material, mimicing as closely as possible the final environment in which it will be exposed

We isolate and compare the creative elements of your concept to measure their effectiveness separately and provide you with more analytical points

Creative Concept Test is meant to evaluate the creative components of your advertising campaigns regardless of its stage of progress; it could be just an idea, a board, or the advertising model. However, you should consider that as it gets closer to the final result, the more precise the evaluation witll be.

Neither will the medium through which transmit your concept be an issue ; we can work with print, video, or audio. Depending on whether you want an in-depth study you can choose either an exploratory or detailed version.

Why choose it?

Our competitive price allows you to evaluate your creative material as many times as necessary without affecting your campaign budget

We create exposure situations for your creative material, mimicing as closely as possible the final environment in which it will be exposed

We isolate and compare the creative elements of your concept to measure their effectiveness separately and provide you with more analytical points

Atlantia Search’s Methodology for the testing of creative concepts includes multiple types of statistical analyses and methodologies that yield highly relevant data and the most actionable insights.

Main Methodologies:

Receptiveness Index: an analysis that considers the elements that trigger change among consumers and used to distinguish the evaluations of your concepts across distinct consumer profiles

Ad Exposure Sensitivity: a analysis that determines consumer sensitivity to ads, with the purpose of differentiating profiles and discarding or emphasizing elements depending on the concept being evaluated

Single and Multivariable Correlation Analysis:Through our AI-driven and automated data analytics tools, we quickly and efficiently carry out different single and multivariable analysis of the data so we can identify the most relevant insights of your study

The Most Advanced Tools for Assuring Sample Quality:

By default, all of our studies done through CAWI, CAPI y CATI, include automated systems for sample quality control such as...

Anti-Speeder: this validation algorithm estimates the minimum time needed to complete a survey and rejects whatever value falls below it

Unique User Validation (UUV): To avoid multiple survey replies from the same respondent, more than 20 parameters from the device and respondent are validated

Anti-Random Answers (ARA): To exclude random answers from respondents we have an algorithm that identifies psychological patterns that indicate random responses and removes them

Geo-referenced Validation: We guarantee location by GPS tracking respondents or by using the location of their IP address