Plus: Google plans to double its NYC workforce to more than 14,000; Spotify launches in 13 markets in the Middle East and North Africa; inside Glossier’s "adult Disneyland" flagship store.

Waymo plans to launch the world’s first driverless car service next month, starting in Phoenix, operating under a new brand name and competing directly with other ride-hail services like Uber and Lyft. The launch of a commercial ride-hailing service will mark an end to the intense secrecy that has surrounded Waymo’s program — and self-driving research in general — since sibling company Google first started working on it a decade ago.