Rolls Royce Motor Cars Unveils Future Innovations

Back in February 2015, Rolls Royce announced that it has developed and is testing a whole new aluminum frame for its new generation cars. This frame will be fitted in all the cars starting 2018 and onwards. They have reportedly began the testing of the cars with this new frame to check how it performs in real life conditions since after all the company has to keep its reputation.

The company was reportedly being testing the new frame in its car in its own facility testing area till now alongside receiving all positive results till date, but then the actual challenge begins when the frame has to handle the real life challenges on public roads and how will it be able to handle that kind of stress on it. We are confident of the engineering at Rolls Royce that they will be able to pull it off.

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This new frame is an update after as much as nearly half a decade since the new Ghost and the Phantom were launched. This new aluminum space-frame, as it is being called, will be on all Rolls Royce cars including the Ghost and the Phantom and the company reportedly might even launch the new versions of the cars with the new frame to update them with the new and latest technology.

Rolls Royce testing mules will be running on public roads amidst heavy camouflage so that it can stay away from prying eyes and not give away to the public any altered leak related to the expectations one may have in the new cars. The company claims that the new frame stays true to its promise to deliver a "Magic-Carpet Ride" to the customers and other people riding a Rolls Royce.

Apart from that it is the best try by the Rolls Royce family to make the cars with the new frame as tough as possible so that they can conquer all kinds of terrains and rough situations and still come out on top. The frame is being built and designed to handle the toughest situations and the harshest of weathers and still survive like it was nothing.

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The assessment of the new cars and the frame is still in the beginning stage and it should make its way on the production line in early 2018 with availability in the mid-end of 2018 and we are really excited to see what the company has managed to come up with. Rolls Royce will not leave any stone unturned to make it the best car in the class and recently it has also won awards for the Ghost to be the best car among many.

"Since 2003 and the commissioning of the new Home of Rolls-Royce at Goodwood, Rolls-Royce Motor Cars has reset the benchmark for luxury motoring," comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars. "Now it is time to take the next step in the luxury journey. This is why I am announcing today that on-road testing of our all-new proprietary architecture is beginning. This new architecture of pure luxury represents considerable investment in the future of our great brand."

Rolls Royce does not have the chance to take it easy for even one bit because the competition is really hot on its tail but it surely will not be giving up easily and will make sure that it delivers the best product keeping the Rolls Royce traits alive in each of its offspring.