Furla brings back the greatest hits of the past decades with this collection

It was in 1927 in Bologna, Italy, that Aldo Furlanett set up Furla. As the company celebrates its 90th anniversary this year, it turns to its iconic Metropolis bag to tell its story through the ages—nine interchangeable flaps, one representing each decade. For creative director Fabio Fusi, whose reading list includes a memoir of Moby, of course music had to be the thread that ties them. “Music is an important part of my life, it’s a life companion. Furla is a colourful yet joyful contemporary brand and we wanted to realise a sort of a playful journey throughout the Furla history,” he explains. Come, play.

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Josephine Baker + The Flappers = 1920s

Imagine the era of Josephine Baker and ‘J’ai deux amours’; of flappers, sequins and their rouged knees; of Zelda Fitzgerald and the beautiful and the damned. Distilling this is an embellished soft grey nappa leather flap that says ‘20’.

Marlene Dietrich + Jazz = 1930s

‘Falling in love again’ reverberated across Hollywood, and Marlene Dietrich had the world swooning. This was the era of ‘Bye bye blues’ and ‘Walking my baby back home’, and paying tribute to the Jazz age is the mink-trimmed flap in tortoiseshell PVC.

Pictured: Marlene Dietrich, the 1930s flap

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Frank Sinatra + Pinups = 1940s

Frank Sinatra was serenading the world and bobby soxers everywhere screamed in glee. This was also the decade of the divas—the mysterious Ava Gardner, the throaty Lauren Bacall, the “love goddess” Rita Hayworth. Of course, the bag will have the ruffles, bows and ruby checks.

Pictured: Rita Hayworth with Fred Astaire in You Were Never Lovelier, the 1940s-themed flap

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Elvis Presley + Greaser Gangs + Jukebox = 1950s

Rock’n’roll rocked the world and King Elvis reigned. This was the era of motorcycles and leather jackets, and greaser gangs and jukeboxes. The number ‘50’ on a flap in pink, turquoise and onyx is Furla’s rendition.

Pictured: Elvis Presley, the 1950s-themed flap

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The Beatles + The Mods = 1960s

Four boys from Liverpool gave the world Beatlemania. The Mods emerged in the UK, and boys in sharp suits and Vespas brought la dolce vita to the streets. The bag flap, thus, looks like a vinyl LP, while a monochrome saturated Union Jack flag forms the background.

Pictured: The Beatles, the 1960s-themed flap

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Studio 54 + Disco = 1970s

This was the decade of Boney M and the Bee Gees, the Jackson 5 and Saturday Night Fever. Of the glamorous hedonism of Studio 54 and its famous people, of shine and disco balls. The scalloped-edge Furla flap in silver stands for all of that.

Pictured: Andy Warhol, the 1970s-themed flap

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Cyndi Lauper + Punk = 1980s

Cyndi Lauper sang ‘Girls just wanna have fun’, while the punks took on the establishment. A heart motif on the flap with safety pins and studs is as punk as it gets.

Pictured: Cyndi Lauper, the 1980s-themed flap

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Hip Hop + Bling = 1990s

The golden age of hip hop brought with it A Tribe Called Quest, the Wu-Tang Clan, Snoop Dogg and LL Cool J. The decade of bling and bouncing cars. The ’90s flap puts together a football jersey-esque “90” emblazoned on an orange strip, with a metal chain running right across.

Pictured: Snoop Dogg and Tupac Shakur, the 1990s-themed flap

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Daft Punk + Electronica = 2000s

This is the era of the autotune. Of men in helmets singing about getting lucky, of losing yourself to dance. The flap—silver laminate, rivets and rhinestones—will take us to the future.