Whitney Port Goes Green

08.18.09 | No Comments

Whitney Port, star of MTV’s The City, is taking her design career beyond her role at Diane von Furstenberg, to the world of beauty. Whitney has partnered with CARGO PlantLove, the trailblazing beauty brand leading the eco-movement, to design her perfect shade of lipstick. CARGO will be donating two dollars from the sale of every lipstick to St. Jude Children’s Research Hospital, the world’s premier pediatric cancer research center.

Whitney’s very own signature shade of hot pink called, “Eve Pinky” is eco-friendly and 100% natural. How adorable does this color and tube look? I’m dying. I haven’t seen it IRL, but it looks like a creamy neutral pink. So cute.

It’s made from an infusion of Organic Cocoa Seed Butter, Organic Sunflower Seed Oil and Vitamin E. These ingredients help moisturize lips, fight free radicals and reduce the appearance of fine lines. The lipstick is housed in a tube made of Polylactic Acid (PLA), a polymer made entirely from corn, a renewable and abundant resource. What’s more, PLA production emits less greenhouse gas than traditional plastics.

Hana Zalzal, president and founder of CARGO Cosmetics, explains, “CARGO believes that small actions taken by large groups can make a real impact. The PlantLove brand is more than a line of make-up: It represents a movement towards beauty without compromise.” Ms. Zalzal goes on to say, “Whitney Port brings a fresh face to the PlantLove movement that will inspire women around the world. We couldn’t be more pleased to work with such a brilliant, young role model.”

PlantLove Lipstick in “Eve Pinky” by Whitney Port retails for $20 and will be available mid-August 2009, at Sephora stores and Sephora.com.