2THREADS EXCLUSIVE INTERVIEW WITH NATHAN PAUL

2THREADS recently interviewed Nathan Lodge from Nathan Paul Swimwear exclusively about his SS13/14 swimwear collection and his expansion into the US. Check out the interview below and watch this space for more on Nathan Paul Swimwear!

Congratulations on the fantastic Summer SS 13 collection! How do you think this collection differs from your previous designs?

Thank you, glad you like the collection. Each season we think very thoroughly about the direction and concept of our next line and what we try to emulate is a completely different direction from our last. We believe that our consumers embrace it. For our last season we were inspired by the Day of the Dead festival and this season its all about escapism/getaway. Our current line represents people just letting their hair down, dropping what’s on their shoulders and taking off and having some fun. It’s a different world these days and we sometimes forget that a weekend away is king!

What inspires you the most when designing?

Inspiration can come from many directions. It can be a seeing something so simple on the ground- to getting out of my comfort zone in exploring new people, places and countries. It always comes when you least expect it.

The short film ‘Getaway’ was fantastic. Do you see yourself doing more in the future?

Lovely thank you, I am glad you liked it. Yes very much so. I think it is a wonderful way to talk/introduce the consumer to your product and new season. It tells a concept/story in a fun way to show the consumer that you appreciate their purchase and interest in your brand. You want to entertain your buyer. I hope I have done that with my quirky number…..

What do you expect as a result of the expansion into the U.S?

We are working very hard here in the US at the moment, we are looking a expanding our core distribution to consumers here in the United States. We are growing, learning and designing every step of the way here.