Sea The Stars is a champion Irish Thoroughbred racehorse. Regarded by many as one of the greatest racehorses of all time, he is best known for winning the 2000 Guineas, the Epsom Derby, the Eclipse Stakes. Sea The Stars was bred by Sunderland Holding Inc, the Tsui family's breeding operation. The company was founded in the early 1990s and raced a stable in France. Since becoming involved in the sport, Sunderland Holding Inc has bred a number of successful horses.

With the success of Sea The Stars, the company has started numerous product lines attached to the name and have used this branding to acquire clients from all over the world.

The Challenge

When Sea the stars came to us, their website had not been updated for a long time, so a drastic revamp was necessary to be competitive in the current market. They had recently refreshed their brand image to reflect the spirit of Sea the stars and needed a digital agency to bring their new brand to life. Thanks to our great expertise in developing responsive websites and customized online stores, ITC was chosen to build a stunning website and online store for Sea the stars.

The Solution

To help Sea the stars revamp their website, ITC provided a full package of services, including:

Wireframing

Design

Responsive Front End

Back End

Consulting

We handled Sea the stars website from the very first steps such as Wireframing and Design. The color scheme of the website is yellow, black and white, inspiring a strong feeling of victory and eternity, like the legendary racehorse Sea the stars’ many successes. The movement of all elements on the website is very smooth, with many toggle effects making the website become even more dynamic.

For the back end, we use Magento 2 - The World’s number one Commerce Platform used by more than 250,000 merchants around the world. Magento 2 has been recently named by Gartner as a “Leader" thanks to its increasingly flexibility. With Magento 2, ITC helped Sea the stars customize and extend their platform to create a unique, differentiated branded experiences. The online store is elegantly designed with curated product images and user-friendly purchasing process. Besides, the website’s design is responsive, so that users can enjoy the same experience on their mobile devices.

James Tran, who lead the team of Magento developers for Sea the stars project, shared some thoughts about Sea the stars project: “Based on the latest technology - Magento 2, we customized the UI and developed needed features for the client. The Project Manager and QA team also dedicatedly contributed some interesting ideas to the product to improve it even further."

Talking about how the team's development has increased the website's performance, James said: “To ensure the development process is optimized, we used Magento 2 in Docker environment. Adding Docker to our development pipeline helped us create a consistent environment for development, staging, QA and production. In particular, this integration resulted in faster creation and initialization, lower system footprint and easily shareable between developer and environments. Modern deployment process was used to increase the performance and reduce the risks. We also had extremely strict QA process to make sure the website would be error-free when being pushed live. Teamwork was also a success factor in this project. The project manager was working closely with the client and the developers so that all members understood the requirements. Many ideas were shared to make the product better.”

The Result

Proudly speaking, the clients was extremely satisfied with the elegant visual design and unique, differentiated experience of the new website. The user interface was perfectly customized with curated visuals and cool effects, reflecting the legendary image of Sea the stars. The online store was updated with latest open source technologies - Magento 2 in Docker environment, making the purchasing process become much easier and satisfactory. Although many features and effects were integrated, we managed to make the website extremely mobile responsive, bringing the same experience on any devices.