POPPING THIS MORNING — EMILY’s List super PAC to spend $3 million in North Carolina Senate race: Women Vote! is launching its 2014 Senate push with plans to spend $3 million on a statewide voter mobilization effort in North Carolina that will engage voters through online, mail and TV ads on behalf of Democratic Sen. Kay Hagan, the group said today. Its first ad, backed by six figures on broadcast and cable in the Charlotte, Raleigh-Durham and Greensboro markets, is called “Day in the Life” and hits Republican state House Speaker Thom Tillis over cuts to public education. The news follows Planned Parenthood’s political arm announcement of its own $3 million push in the race.

Story Continued Below

— “I love teaching,” a teacher says in the ad. “I can’t imagine doing anything else, but with a baby on the way, I don’t have a lot of extra money. On top of it all, I have to buy supplies for my classroom, and my classroom is getting a lot more crowded.” A narrator adds: “Speaker Thom Tillis cut almost $500 million from education.” http://youtu.be/wg1BgFT-3VM

CHAMBER BOOSTS COCHRAN: “He’s respected, a tested leader, fighting for Mississippi, bringing honor and dignity to our state,” a narrator says in a new TV ad coming to the Mississippi Senate runoff on Monday, according to the Chamber, in a plan previewed Friday by POLITICO’s Alexander Burns ( http://goo.gl/4Xt1eE). The ad makes no mention of Chris McDaniel. http://youtu.be/JmMUbhTirBM

MA-GOV — BERWICK MAKES THE BALLOT: The real eyebrow-raiser at the Massachusetts Democratic Party’s weekend convention was the strength of gubernatorial hopeful and former CMS Administrator Don Berwick, who pulled in 22 percent of the delegate vote and earned a place on the primary ballot in September. An unapologetic progressive, Berwick will likely receive a boost in name recognition in the coming months and could pull votes from both state Attorney General Martha Coakley and state Treasurer Steve Grossman.

— Grossman took 35 percent of the delegate vote versus Coakley’s 23 percent. That win casts a spotlight on the party establishment’s lack of faith in Coakley — which stems in large part from her 2010 Senate loss to Republican Scott Brown — even as a recent Boston Globe poll showed her leading Grossman in the primary by 35 points among likely voters. Her second-place finish, however, did not come as a surprise for Democratic strategists watching the field. Grossman, a former state party and DNC chair, had focused on securing a strong convention showing.

HOHMANN IN THE HAWKEYE STATE: If you missed it, catch up on Campaign Pro’s James Hohmann’s Sunday report from Des Moines, where “establishment forces officially wrested control of the Iowa Republican Party from supporters of Rand Paul on Saturday, a development the victors said would help save the state’s first-in-the-nation presidential caucus from being marginalized and possibly spell the demise of the Ames Straw Poll.” http://politi.co/SZCa82 … Instagram: http://instagram.com/p/pOmSvGFr5K/ … Plus, the Des Moines Register’s timeline of party turmoil: http://dmreg.co/1q25dDM.

As Warren stumps for a House candidate, Patriot Majority eyes a Republican primary and Grimm goes to the bank, here's POLITICO's Morning Score: your daily guide to the 2014 midterms.

** WANT TO INFLUENCE VOTERS? NO ONE ELSE COMES CLOSE. Katz Radio Group is your one-stop media partner reaching more than 4,000 radio stations in every market across the nation. Let Katz Radio Group give you the local targeting abilities you need to effectively deliver your message to voters. Contact: Patrick.McGee@katzradiogroup.com **

FIVE QUESTIONS FOR THE WEEK AHEAD —

1. Will Republican Lesli Gooch seek a recount in CA-31?

2. What will Republican Dave Brat’s schedule look like when he reemerges in VA-07?

3. How will Texas’ gubernatorial hopefuls handle the coming anniversary of Wendy Davis’ abortion filibuster as they race toward a June 30 half-year fundraising deadline?

4. Will Hillary Clinton get questions on her book tour about these Arkansas-era tapes unearthed by the Free Beacon on Sunday night? http://goo.gl/VdJx9D

5. Which potential 2016 candidates will join Rand Paul and chime in about the House GOP leadership jockeying? http://goo.gl/Rrzy7Y (h/t Burns)

PRO READERS HEARD FIRST — Warren makes Tierney endorsement official in MA-06: “I had the chance to work closely with Congressman Tierney on consumer protection issues years before I ran for the Senate, and I’m very glad to work as his partner in Congress today,” the senator said in a statement sent by Tierney’s campaign ahead of their joint appearance Monday. Campaign Pro subscribers can read the statement here: http://politico.pro/1qiJU35

‘PATRIOT MAJORITY’ TOUCHES DOWN IN NY-01: The Democratic nonprofit Patriot Majority USA, last seen making mischief in New Jersey’s 3rd District GOP primary between Tom MacArthur and Steve Lonegan, is spending almost $8,000 on direct mail against “Tax and Fee Lee” Zeldin, according to a filing Saturday -- about a week and a half before the June 24 primary. A representative didn’t immediately respond to questions Sunday. http://1.usa.gov/1oudUcA

More MD-Gov: Democratic state Attorney General Doug Gansler released a TV ad featuring his running mate, state Del. Jolene Ivey, ahead of the June 24 primary. http://politico.pro/1p81rrd

CODA — QUOTE OF THE DAY: “The only poll that matters is the one that's taken by voters on June 24.” — Republican NY-01 candidate Lee Zeldin, dismissing concerns that he and Eric Cantor, who fundraised for him this weekend, share a pollster in John McLaughlin. http://nwsdy.li/1neLwWN

** RADIO IS MY COMMUNITY: THE POWER OF LOCAL CONNECTION

By Pat McGee, SVP Political Strategies for Katz Radio Group

The power of radio lies in its ability to emotionally connect and influence listeners. According to a USC Annenberg study, 82% of voters feel a personal connection to their favorite radio host.

Research also shows 60% of a voter’s weekly listening is spent with just one station. A voter’s favorite radio station is like a virtual community, a place they return to day-after-day for years, connecting people with common interests through the on-air personalities they trust most.

It’s that strong bond that makes radio a powerful medium for political advertisers to connect with voters. Much like the zip codes advertisers target, each radio station serves as a separate “community” to communicate different parts of your message.

If you want to reach voters in their community, let Katz Radio Group deliver your story one community at a time, market-by market, to millions of voters across the country.

Authors:

About The Author

Elizabeth Titus is a reporter at POLITICO Pro.

She previously reported for The Texas Tribune and contributed to the coverage of Texas that it provides to The New York Times. She also previously reported for The Center for Investigative Reporting's California Watch and the Sacramento Valley Mirror in Willows, Calif.

Titus is a graduate of Stanford, where she was editor-in-chief of The Stanford Daily. She got her start in journalism at The Ferndale Enterprise, a weekly newspaper her family publishes in northern California.

About The Author

Jose DelReal is a POLITICO Fellow covering campaigns. He joined POLITICO as a summer intern in 2013 and subsequently worked with the breaking news team. He is a graduate of Harvard College, where he first began covering politics as a staff writer for The Crimson. Prior to joining POLITICO, DelReal was an editorial assistant at the Boston Review and interned at The New Republic. He got his start in journalism as a freelancer for the Anchorage Daily News. DelReal, who is originally from Anchorage, Alaska, lives in Washington, D.C.