1: Your website. What information do visitors seek out first? A community calendar? A list of events? Vital information from a blog? Specifics about a product? Begin by sharing the content people request most. Proactively post that information on the social media platforms. Google Analytics will tell you which page is the most visited.

2: Your company brochure or intro letter/email. What #1 tool, other than the internet have you relied on to get your message out? Was it a company brochure, a sales flyer? An email campaign? Time to serve up that message on social media.

3: Forms you use to execute, track, or manage a job. Walk your people through the purchase and production process, help them see how easy it is to do business with you, or donate to you, or volunteer with you.

4: Customer service or human resources policy manuals. You’ve already got a written code of ethics on how you treat your employees and customers. Share that with your social media audience.

5: Biographies and resumes of your team. Include all levels of your organization; feature employees working directly with customers, feature management team responsible for direction of company. Share, share, share your story through people.