Everybody loves new features—especially when those shiny new capabilities come with better usability. This month’s Product Spotlight focuses on four new AdRoll features that are going to help you be more productive: 1. Bulk Ad Editing Say goodbye to time-consuming and repetitive individual edits. Now you...

A/B Testing is essential for data-driven marketers who want to understand what works well for their audiences. We chatted with Kris Kayyal, growth marketer at MaxCDN, who had some killer insights on using A/B testing tools to drive key business goals. What are some things...

Wonder what it’s like to work on the AdRoll team? Hopefully, our new ‘Meet that ‘Roller’ series will provide some insights into life at AdRoll. Name: Aviva Lipkowitz ‘Roller since: October, 2014 I’m an engineer on the Internal Tools team, working to make life easier...

At AdRoll we want to make our customers’ lives as easy as possible. That’s why we work to make our billing services as intuitive and convenient as our products. In that spirit, we are excited to announce that we have partnered with PayPal to launch...

In markets around the world, retargeting has been helping marketers make the shift from traditional trial-and-error programs to real-time programmatic campaigns. But how can it serve the unique needs of Japanese advertisers? We partnered with third-party research firm Qualtrics to survey 200 professional Japanese marketers,...

To celebrate Women’s History Month, AdRoll execs Stacey Manes and Stephanie King will participate in Outward Bound California’s second annual City Skyline Challenge in the largest gathering of female rappellers in San Francisco history. We are calling on other women leaders in technology to take...

Early attribution models relied on binary they-bought-it-or-they-didn’t figures to measure how successful a campaign had been—but the path the customer takes to a purchase isn’t binary. People are exposed to ads and marketing messages from three, four, 10 sources every day—phones, tablets, computers, TVs, and...

AdRoll Gives Back is always on the lookout for opportunities to get involved in our community. Which is why we’re so excited about Circle the Schools, an initiative that pairs tech companies with underserved public schools across San Francisco to introduce students to opportunities in...

Mobile is a huge opportunity for UK marketers, but most have yet to crack the code on how exactly to market on mobile. Less than 30% of total digital ad spend went toward mobile in the UK last year, despite the fact that consumers spend...

AdRoll launched our diversity club, OneRoll, in June 2014 in our New York office. This year we started a chapter for our San Francisco headquarters, with plans to expand to EMEA very soon. OneRoll promotes and encourages a more diverse environment within AdRoll by focusing...

Ad tech has a lot of highly specialized terms—some that may even mean different things in other industries. Since life is so much easier when you get a handle on your acronyms, here are a few key terms that will help you out: CPA: cost...

When data-driven marketers want to develop better strategies, they turn to A/B testing. We chatted with Sean Switzer, CMO at apparel brand White Plum, about how the company has used insights and learnings from A/B testing to help drive their marketing strategy. What advice would...