iYFA is an eco-tech company and our vision is to make advertising more accessible and affordable for small and medium-sized businesses by way of invention and new ideas on already established marketing methods.

Eco-tech entrepreneur Arthur Chirkinian launched iYFA in 2015 with the vision to make advertising more eco friendly and accessible and affordable for small and medium-sized businesses. The result is a new advertising platform which makes use of market-leading digital technologies while having the impact on the environment at the heart of its operations.

iYFA introduced wide range of compostable, biodegradable and eco friendly products which are made from raw material and other natural resources like corn starch. Our products are accessible and affordable for small and medium-sized businesses.

iYFA is not only dealing with biodegradable and compostable products but iYFA is also providing affordable and accessible services such as Advertising, Exhibitions, Merchandising and Augmented Reality, now customers can attract their customers with our augmented realty app, as our app helps you step into your digital High Street and access local offers and promotions. You can have fun interacting digitally with independent retailers, discovering their latest offers, while doing your bit to help grow your local economy.

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A nice cup of rosie lee (tea)!

A nice cup ofrosielee(tea)!

In the iYFA office we are pretty cosmopolitan in our liking for a good cup of tea, from English Breakfast to Earl Grey, Lapsang Souchong, mint and the ubiquitous builders tea.

It is estimated that in Britain we drink 165 million cups of tea everyday (15 are down to iYFA staff!) and that 96% of those are made from a tea bag. That is a lot of tea bags and leads to an estimated 2,500 tonnes of plastic entering the British urban ecosystems each year due to the plastic hidden in those bags. The devastating effect of this was highlighted in David Attenborough’s Blue Planet programme; plastic pollution is eaten by fish and other wild animals, damaging their digestive systems and entering the food chain in large amounts.

In our war against plastic we need to ditch the tea bag, or at least those made with plastic, because even if you put your tea bags into food waste or compost heap they can lead to plastic pollution, as not all of the tea bag will be broken down.

But, it’s not all bad news as biodegradable or compostable tea bags with no plastic do already exist, so it’s worth checking your favourite brand’s labelling to make sure.

To help you, here are a few brands of tea bag without plastic. Twinings ‘Loose Leaf’ pyramid, Pukka Herbs, Aldi premium Specially Selected range, Waitrose Duchy range and Teapigs;the Teapigs website is very informative and details every part of their packing.

You can also make your own tea bag by filling fabric tea bags (100 bags for £6.99 from Tea Direct) with your own favourite loose leaf tea or, of course, making a lovely pot of tea with loose leaf tea; and there’s no need to worry about getting a mouth full of tea leaves at the bottom of your cup as many tea pots today have removable infuser baskets.

We need to do everything we can to avoid plastic use and help save our planet and one easy step is to enjoy a lovely, environmentally friendly cup of rosie lee.