Never before were sportiveness and elegance in such unity. With the car in focus, it was our goal to realise a concept which would live up to the 7 series‘ reputation. The interior was shot, the exterior created in CGI - the result is a homogenous gallery, ahead of the competition and leaving an impression on the market. While with the interior exclusiveness, naturality and the high quality materials had priority, with the exterior the matte paintwork and sportive design were given special attention.The CGI department managed to interpret the physically highly complex „Frozen Dark Brown metallic“ car paint in an impressive way. We feel very fortunate to have realised such an amazing project and hope our artworks also rejoice others.