October 4, 2015

Advertising Week, which concluded Thursday in New York City, was a wonderful mix of flash and substance. Celebrities, such as funk legend Bootsy Collins and Fox News anchor Megyn Kelly, made appearances. Industry legends, such as Sir Martin Sorrell, chief executive of WPP, and the eminently quotable Seth Godin, gave interviews.

And many smart (if lesser known) people from the industry discussed the forces that are transforming advertising and marketing. LinkedIn was there, attending scores of panels over a fast and furious four days. Here are 36 of the most enlightening, entertaining, and essential quotes that made it into our notebooks from Advertising Week 2015:

“There’s no wall behind the sky, you just got to keep reaching. The sky is not the limit.” – Bootsy Collins, CEO, Bootzilla Productions

“That’s why Google cares about driverless cars: It’s so we can search more on Google from the back seat.” – Carrie Seifer, President, MediaVestUSA

“You don’t have a job. You have a platform. Don’t wait around asking for instructions.” – Seth Godin, author of “What To When It’s Your Turn (And It’s Always Your Turn).”

“We’re bringing them a whole bunch of tea when they asked for coffee.” – LinkedIn's Glass, on customer experience gone wrong.

“When you show up on Amazon, you see your Amazon. When I show up on Amazon, I see my Amazon.” – LinkedIn's Glass

“Social selling is an interesting space and we are betting big on it.” – Maggie Fox, Senior Vice President, SAP

“I think it (the marketing funnel) looks more like a pretzel than a funnel.” – NewsCred's Islam

“The problem is thinking about marketing as a cost center and not a profit center.” – Dave Morgan, CEO, Simulmedia

“Marketing has a real seat at the revenue table, in part because of the technological advances in the marketplace.” – Penry Price, Vice President-Marketing Solutions, LinkedIn

“TV (advertising) will still be a workhorse, but it’s a blind workhorse because you don’t have the granularity of measurement.” – B. Bonin Bough, Chief Media and eCommerce Officer, Mondelez International