DIVISIONS

SERVICES

YEAR

Challenge

Solution

Having a base in the visual code set up by the previous campaign for Juicy Fruits, Borna Čorić becomes a perfect representative of his generation, at the same time also of the target group we are addressing, which is always on the move thanks to the positive energy of fruits. Emphasizing the strength and power of fruits in synergy with dance moves, the video is dominated by the dynamic moves of a tennis match, which sends a clear message that “the power is in the fruits“!