“[The] Galaxy S6 and S6 Edge have successfully captured consumers' attention in the first quarter,” reads the report. “The S6 Edge in particular has created a buzz with its main feature – a touch screen that curves to both sides of the phone.”

While the Edge's curvaceous screen was largely tipped as a gimmick before release, it's been received well and made it stand out amongst the current smartphone line-up.

The Samsung duo show no signs of slowing down either, with TrendForce predicting that over 20 million units will be shifted during the second quarter.

Apple isn't too far behind though, with the iPhone 6 and iPhone 6 Plus still flying off the shelves. The folks at Cupertino have done a grand job, having sold more than 55 million of them during the last quarter alone.

One of the reasons it's done so well is China. Apple established itself in the nation during Q1 as the most popular brand, overtaking Lenovo which has seen a quarterly decline of over 20 per cent between Q4 2014 and Q1 2015.

In fact Huawei and LG now top Lenovo in the charts, with each company managing to flog around 20 million and 18 million handsets during Q1.