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Brand by Hand is a collision at the intersection of two dominant design trends today. By introducing the personal, hand-treated and flowery nature of hand lettering into the minimalism of the cold corporate world, Sara Marshall explores the defining attributes of select major brands.

“Furthermore, an attempt has been made to explore a variety of lettering styles and examine contemporary trends within lettering itself – custom scripts and brushwork, calligraffiti, contemporary signpainting.”Sara Marshall

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Brand by Hand: An experimental lettering project

“The examples in this body of work vary in the extent of the reworking. Some examples have taken the salient features of each brand and conceptualised them in workable ways while others really challenge minimalist ideals through ornamentation and embellishment – the typical nature of lettering.”