Think Your Company Cares about Process?

Apple engineers, managers and developers have been secretly volunteering for the past year in this state-of-the-art lab to participate in rowing, running, yoga and many more fitness activities in order to collect data for the Apple Watch’s inner workings.

“[The employees] knew they were testing something, but they didn’t know it was for the Apple Watch,” said Jeff Williams, Apple’s senior vice president of operations. “We hooked them up with all the masks and so forth, but we would put on an Apple Watch covered up.”

This is an impressive level of attention paid to getting a product right, by being really rigorous about the process of data collection and feedback loop. And an impressive level of dedication by employees who clearly believe in their product design folks.