@lexieludesigner

When leveraged properly, email marketing can provide ample exposure and leads for any type of business. However, in many cases, you only have one shot. If contacts are turned off by your initial pitch, they are likely to ignore future contact. As a result, preparing a forward-thinking and effective email marketing strategy prior to sending is critical. The eight tips below cover what you need to consider as you develop and deploy your email marketing strategy. 1. Target Prudently Decades ago, before digital analytics were readily available, marketing firms had little choice but to pursue an all-encompassing approach. While it was possible to appeal to certain tastes, like a kitchen appliance company advertising in a cooking magazine, content platforms were fairly universal. It was more difficult to know who you’re reaching. Today, social media, newsletters, and website ana...