And The Winner Is...

February 24, 2011

By Cara Brooke Schultz

The Social Network, nominated for eight different categories at the Oscars on Sunday evening, details the birth of one of the major social media phenomena--Facebook. So obviously it makes perfect sense that advertisers are taking the social media aspect into consideration when creating their ads for Oscar Night. Let's be honest, we all know that people are not solely glued to their television set anymore--instead people have their laptop in front of them, their smart phone next to them, and their iPad in the next room. And as people are watching the Oscars unfold, they are talking to their friends on Twitter and Facebook and are most likely checking into their spot for the evening on Foursquare.

What better way to get people engaged with your brand then to build in a social aspect into your ad, driving them to your website to sign-up for a deal or pushing the conversation to the brand's Facebook page? Watching the Oscars on Sunday evening has become a social event, where people talk about the fashion and what movie won which award. It seems to me, that now people will also be talking about the commercials--what a great added value for advertisers! What social media platform will you be using on Oscar night?