BNZ has launched a marketing push to capture a bigger share of the youth market by launching a customisable internet banking product designed to be as easy to use as Facebook.

Customers who sign up for the bank's "YouMoney" product will be able to add photo avatars to accounts and payees, open and close new accounts with one click, and set savings goals which can be tracked by progress bars.

The product is part of the bank's focus on being relevant to those in the 18-29 age group, which presents a "significant opportunity", said director of retail Andy Symons.

"New Zealand banks have traditionally not seen young customers as 'uber-attractive' from a profitability point of view."

"But a bank that doesn't stay relevant will just fade away."

A key message which emerged during discussions with focus groups was that internet banking was typically complicated and boring, Symons said.

"We kept hearing that Facebook's really easy but banking's not."

"Young people told us they want their personal banking to be easy and intuitive so that's what we've created," he said.