Chempetitive Group, an integrated marketing communications agency focused on life science and healthcare, has unveiled a new brand and name. The new name CG Life, and new tagline Do what matters, better communicate the energy that the agency brings to its work, relationships and the market. The change also more clearly reflects a broadening focus on guiding organizations to healthy growth at the intersection of the life sciences and healthcare markets.

CG Life has reimagined its logo – a visual identity that matches the bold, fun and curious culture of the agency and its people. The new design and campaign serve as a rallying cry for the agency’s team of highly experienced marketers and former scientists working in a deeply collaborative environment to advance science and healthcare as well as to create, learn, grow, play and improve their understanding of life.

CG Life Founder Murad Sabzali put down Hawking’s A Brief History of Time to comment, “Our new brand better represents who we truly are. Life is not just a nod to a scientific discipline or to our continued expansion into the broader healthcare market. Life is about our genuine appreciation for people and relationships. Relatively speaking, life is short. As an organization, we are making a point to not waste it. Together, we can communicate ideas and innovation, do it well, have fun in the process, and positively impact humanity in the process. That’s what truly matters, at least until a black hole gobbles us all up.”

CG Life continues to provide creative, content, digital, marketing, media and public relations services to all sectors of the life sciences and healthcare markets, including biotechnology, chemistry, diagnostics, medical device, pharmaceutical and research. As those markets increasingly experience cross over, CG Life is perfectly positioned to help clients spanning these sectors to anticipate the best strategies for how to communicate and succeed in them.

CG Life Managing Partner Erik Clausen uncharacteristically cast his sarcasm aside as he added, “The rebranding of CG Life is no doubt reflective of the industry’s own self-rediscovery as research tools and technologies have found their way into the clinical environment, and healthcare providers increasingly turn to genomic information for insights that guide patient treatment. As the worlds of healthcare and life science collide, organizations need an agency that understands and has lived extensively in both of these worlds. As CG Life, the agency is now positioned appropriately in the context of the newly integrated, science-based medical environment now arriving.”

About CG Life

Founded in 2003, CG Life is an integrated marketing communications agency focused on life sciences and healthcare. From brand strategy development to campaign deployment, CG Life drives and measures healthy growth for its clients. Start doing what matters by visiting www.cglife.com, and following CG Life on Twitter, LinkedIn, Facebook, Instagram and Google+.