Month: March 2009

One of the toughest areas of retailing to define is customer value. The reason is because recency and frequency can change radically within a short period of time. When is a customer simply out of the market for your product? When are they in danger of going to a competitor? And when do they need to be reactivated aggressively or “won back?” With new customers tough to come by, many retailers are finding strategies to define and execute these winbacks.Continue reading “Re-Courting Customers For Winback Strategies Requires Right Access To Data”

Brick and mortar expansion may have grinded to a halt during the “Great Recession,” but innovative new shopping mediums are still emerging across various distribution channels. With mobile commerce emerging the Web becoming more prevalent as a driver of purchase decisions, a new group of alternative sales models are emerging.

In one of the loudest endorsements of cross channel retailing to date, Sears Holdings Corp. announced plans last week to unify the multi-channel services of its Kmart and Sears businesses under the ShopYourWaybrand. Driven by positive customer feedback on the choice of products and the various ways to purchase, ShopYourWay is designed to revolve around the lives of customers, according to Richard Gerstein, Sears Holdings Corporation’s senior VP of Marketing.

The Concept:Taggle is a new concept designed to allow consumers in a brick-and-mortar retail store to bid on items in a no-hassle way via the mobile device. While designed to work optimally for the iPhone and iPod touch, Taggle can also work for owners of other phones via SMS messaging. In September 2008, the Consumer Electronic Association selected Taggle as one of 15 finalists worldwide as one of the most innovative applications of 2008.