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Each of the winning 1998 Beacon Award projects is summarized below.For more informationon how the winning project was designedand/or implemented, and what the results were,please contact ACC
at:phone: 202.222.2370email: Mbutler@cablecommunicators.org

The Harron Update's customary year-end promotional campaign
coincidentally happened tobe the200th newscast. Harron used this as an opportunity to turn
the cameras back on itselfand highlightits many different local features. The 200th newscast
was taped aboard astreetcartrolley decoratedwith signage exclaiming
"The Harron Update: On The Road to 200!",whichtraveled throughthe Harron serviced
communities and stopped at various locationsalong its route.

To promote their outstanding record of On-Time Guarantees and demonstrate their
interestin quality customer service, Time Warner produced two 30 second spots to convey
theirmessage.The first spot was a "teaser" to create awareness
that the company was approachingtheir 250,000thon-time arrival. The other spot recorded
the actual milestone appointment whichincluded a surprisepresentation, by the president of the cable
system, of a $5,000 donation tothat customer's favoritecharity. Press releases were issued prior
to the milestone appointment,and highlights were includedin a customer newsletter. The project
generated positive feedbackfrom customers and inquiriesas to whether there would be another
on-time donation.

To better serve their 21,500 customers, Prestige Cable TV decided in 1996 to
rebuild its ForsythCounty, Georgia, cable TV system. The system previously delivered 53 channels, but
withthe upgrade to a state-of-the-art 750 megahertz system it will offer 110 analog
channels.The systemwill add eight new channels, a new local origination
channel, and Internet servicevia cable modems.Prestige Cable TV informed their customers about
the changes that weretaking place as a resultof the rebuilding through their web site,
cross channel advertisements,print ads, post cards,and upgrade packets.

Century Communications strategically implemented a Rebuild Campaign
within their servicearea.The company produced three ads as a method to keep subscribers
informed during therebuildprocess. The ads were implemented in three phases which
highlighted the variousaspects of therebuild: the company's plans for the rebuild, a
warning to subscribers of anyinconveniences,and a showcase focusing on the many advantages
associated with the rebuild.