Jimmy Fallon, Star Wars, Old Spice Win Creative Arts Emmy Awards

Jimmy Fallon may have a strut in his step when he hosts this year’s Emmy Awards: He’s already won his prize. At last night’s Creative Arts ceremony for the 2010 Emmys, the digital experience for Late Night with Jimmy Fallon won the award for Best Creative Achievement in Interactive Non-Fiction.

This is the second year in a rowLate Night has won in this category. The award recognizes Fallon and producer Gavin Purcell’s efforts to bridge the gap between web and television via blogs, videos and other experiments in engaging audiences, which they began experimenting with even before the show premiered.