The best business ideas sometimes come from the most seemingly mundane problems — and providing the means to address them.

Nancy Jarecki was in a hair salon in Rome when she noticed that some women after having their hair colored would linger at the door, only to leave when given small doggie bags. Asking one of the colorists, she learned that the women were waiting to get a hair coloring kit so their hair “down there” can match their new hair color.

Apparently, women everywhere get so frustrated with mismatched hair colors in their bodies. Blondes want to be true blondes and have their hair down there sport the same shade; and so do redheads and other colors!

Back in New York, Nancy worked with gynecologists and manufacturers to create hair coloring kits specifically for the hair down there. She launched her company BettyBeauty offering her main product line called “Betty” whose tagline is “Color for the Hair Down There.” She offers 5 shades now — black, blonde, auburn, brown and pink (called “Fun”). The pink shade outsells the other shades seven to one (gasp! I suppose a lot of women want to be funky on the inside).

Sounds insane?

Well apparently, not so. Nancy’s BettyBeauty company is expected to reach more than $1 million in sales this year, and she’s coming up with new products — all for the hair down there. Who knew that millions can be made from pampering the curlies down there?

Nancy’s success comes from providing a great product to address a silent problem of women (and men, too). However, her connections also did help a lot in terms of getting funding for her business to securing publicity (she mingles with A-list celebrities from Tom Hanks to Vogue’s editor Anna Wintour, who featured the product in her magazine)