How jasonfuz started their logo design journey

Company name

Fuzayo

Overview

We are a group of four entrepreneurs working on a fantastic idea to create a new online education platform geared towards professionals. Our website will eventually host courses on a variety of topics that our clients will purchase and participate in.

Our company name, "Fuzayo", (pronounced Few-zey-o) is actually a misspelling of the word "Fusao", which is Portuguese for the word "Fusion". The idea behind this name comes from our mission to fuse the knowledge that our customers obtained during schooling with new information that is important to them now that they are out in the "real" world.

Tell us a bit about who you are and the people you reach

Our courses will target professionals looking for either continuing education or education to supplement what they learned in college/graduate school. Given the online only platform, we expect the audience to skew younger then it might otherwise.

Requirements

We are looking for a logo that will really give us an identity and allow us to start tying everything together. It will be used on business cards, letterhead, and our website, among other things.

We would like to use our company name, "Fuzayo" and have some sort of icon/graphic to round it out. We think this graphic should have an education theme to it, but please avoid the cliches like an apple or a book unless you can think of a really unique way to use it. We've talked about using a lit lightbulb, but again, only if it could be incorporated in the right way. That being said, if you have an idea for something "unrelated," please feel free to give it a shot. As far as colors are concerned, we are partial to blue and green, but please feel free to try out whatever you think looks good.

Overall, we are looking for a clean, modern, and professional look and feel. We will be providing feedback (comments, star ratings, etc) during the entire process to make sure you get the input you need to create the best logo.