Advertising in Russia

Modern advertising in Russia, it is a huge industry, which is developing at an accelerated pace. The history of advertising originates from a long time. A special flourishing was the advertising of goods in the Roman Empire, when merchant caravans from various parts of the vast state marched into the capital of the World, the Eternal City. Merchants from Asia and Africa, Greece and Spain, Aquitaine and Armenia drove their exotic products and products to the majestic Rome. But a large abundance of goods, as is known, generates considerable competition among merchants. It is for this reason that the advertising industry has become very popular in the Roman Empire. The owners of commercial shops used the services of heralds who praised their goods, and also used various types of signs and advertisements.

In Russia, merchants with the aim to sell their goods faster and profitably also resorted to the services of various “advertising agencies”. In the distant past, their role was played by various street criers and heralds. The value of these representatives of the advertising business was enormous. Thanks to this, buyers learned about the appearance in the shops of merchants of new goods, as well as the quality of products sold. A significant role in the development of the advertising business was played by peddlers, who simultaneously acted as sellers and heralds.

Advertising industry in modern Russia

Advertising agencies in the Russian Federation began to receive wide circulation after 1992. Over time, the turnover in the advertising services market has increased significantly and now amounts to a billion-dollar profit. For this reason, there was a strong competition among various advertising agencies and companies. Our company HOOK-MEDIA has been working for a quite long time in the advertising market in Russia and holds leading positions among the agencies. During our work in the field of advertising services, our company has established itself as a reliable and responsible partner with vast experience in this field and using various creative solutions. Moreover, our company widely advertises a variety of high-quality goods, products and services, both domestic and foreign manufacturers, thus giving customers the opportunity to find the products they need.

When working with its customers, the company takes an individual approach, sets flexible pricing, applies various discounts. Furthermore, we use our professional skills, working with various types of advertising on television and radio, in the press, on the Internet, and also creating outdoor advertising products.

Advertising in Russia on TV

Television advertising in Russia currently occupies a leading position through the use of special effects. Our advertising company HOOK-MEDIA will engage the audience for your products due to the content of the video. For better assimilation of advertising plots by TV viewers, we propose to use the company name, packaging and information component about the main characteristics of the goods more often, all of which should be reflected in the video story. HOOK-MEDIA Company produces advertising products on TV with the following content:

– Commercials at a specific time, reserved for ad units.

– Sponsorship programs with stories about general sponsors and companies-sponsors.

– Creeping line while watching movies and news.

– Placement of logos and trademarks of companies in entertainment television programs.

Our company will help our customers in the production of promotional video material, explain what exactly it is necessary to focus on when installing the roller. If the client works with another manufacturer, our specialists will be able to select an excellent storyline for future advertising. For the years of its work, our company has gained a lot of experience in placing advertising scenes on television. Many TV viewers remember a huge number of different commercials, which at one time were loved and quoted as examples. Unfortunately, these video materials did not affect the increase in sales of goods, and remained only beautiful art pieces. HOOK-MEDIA has enough experience and creativity to help their clients to make such videos that not only will be remembered, but also will increase sales. Thus, we will help our partners to take the leading position among competitors. At present, our company enables customers to address through the television advertising to the largest television audience due to the preparation of advertising plots.

Advertising on the radio

In modern life, advertising in Russia on radio attracts no less attention than television commercials. The peculiarity of submitting an advertisement consists in its almost instantaneous feedback, which the customer feels almost immediately after announcement on the air. As soon as the clip has sounded in the program, for the next fifteen minutes there are calls from listeners. Therefore, our company HOOK-MEDIA advises its customers to use this media. In addition, radio advertising has its own characteristics, since it is served in a casual manner, as a friendly conversation. Therefore, the company offers its customers well-sounded, with excellent musical accompaniment promotional audio clips on various radio stations. Our staff will help you find the right time for an effective advertising story.

It is due to various radio stations that it became possible to advertise products for certain categories of consumers. Our company will help you choose the most suitable radio station for the promotion of a particular product, and also increase the popularity and demand for specific products.

It does not matter what size your business is

You can be an individual entrepreneur or a firm with 23 employees,

otherwise you can be a corporation with 1000 people in the state

You can be a start-up or a company with a rich history

You can have many branches in Russia or you can be an international company

Advertising in Russia in print media

It is also worth paying a lot of attention to advertising in the press. Newspapers and magazines give readers the opportunity to learn about diffrent goods and services and make their selection. Weekly newspapers with advertisements offer their customers to publish advertising on a certain day, bringing the information to the consumer. Our company proposes to place these advertisements in diffrent print media, thereby increasing the number of ad outputs, providing an influx of new readership and thereby increasing the popularity of the advertised products. Most often, thanks to newspaper advertising in Russia, the goods of daily demand are advertised, as well as the corresponding services. Newspapers and magazines differ in their content and are calculated for a certain category of people, popular editions are read by housewives and senior citizens. In the specialized newspaper production there is a division into advertising on interests: house construction, automobile goods, products, manufactured goods and so on. It should be noted that the frequency of output of printed products, also plays an important role. Weekly editions are read more often by all members of the family and stored longer in the house.

Internet advertising in Russia

Millions of potential buyers visit Internet on daily base nowadays. It is for this reason that HOOK-MEDIA advertising on the Internet ranks second in terms of views and effectiveness after television advertising. In the World Wide Web there are many different sites that are not only corporate, but also sports, entertainment, informational and others. Also, Internet advertising in Russia is different in type and financial costs. To advertise on the Internet, you can include various links, banners and videos. Our company can post various stories about the presentation or production of various products on informational sites.

Outdoor kinds of various advertising

Walking daily in the city, moving by car or simply heading for some specific business, each of us faces with various types of outdoor advertising. It is this type of advertising that is considered the most visible and conspicuous consumers. These types of advertising include outdoor billboards and signboards, stands, creeping line, LED billboards, large-sized TV screens, advertising services and products of various companies. Most often, billboards and signs are placed in spots of mass concentrations of people and on busy roads. They can be stationary type, mounted on stationary carriers, and temporary, set for a certain time. Today, the most popular types of advertising are advertising video clips and videos that are shown on large screens. HOOK-MEDIA offers its clients all types of outdoor advertising.

Why is beneficial to work with us?

With the help of profiling we select managers, sellers, analysts, media buyers, copywriters, and creatives into the staff. They are busy with what they love. Especially relevant, these are employees who have been trained in higher education institutions, and have been carefully selected for their competence. Annually they pass courses of improvement of professional skill, participate in seminars and conferences.

Testimonials

"Having built my successful business from the bottom, I was sure with its progress I shall deal myself. Whoever knows how hard I worked, all the merits of the production in my sausages business company is because I invested all my talent, knowledge, experience and time. That’s the reason why people nowadays enjoy them taste and remember me with a kind word. I started advertising my products myself, like many of my competitors. I met with channels, negotiated with radio stations, met delegations from newspapers, and so on. I was spending money in some of them, because I thought those were good ideas for progress. How mistaken I was! I write this review once I became an entrepreneur, thinking about beginners whom want to save money doing everything themselves. Do not repeat my mistakes. Approach to a consultant expert. After the first advertising campaign conducted by this agency, I noticeably improved matters, and the largest networks agreed to take what I manufacture to their counter. At that moment my eyes opened, and I realized what it means to plan properly! Everything is done much easier and faster, I set a task, they offer me the best solution. At first I still asked for any proof, results, studies. And now they understand me from a half-word, and this is very valuable to me. I do my favorite thing, I get profit, I give jobs to people, and for my customers I offer the most interesting, tasty and importantly useful sausages. And thanks to HOOK-MEDIA, more and more people learn about them every year. My goal is a real meat product without any unnecessary additives for every person whose living in our country. A partner from HOOK MEDIA says, if there is a desire, we will also learn abroad! Why not? I work for people, and I'm very glad that such a workable company of professionals works for me!"

Vladimir Vinnytskyi, The owner of the company

"Our company has been cooperating with HOOK-MEDIA. Before that, we worked with different agencies, but we felt the difference when we turned to them, after the trial campaign, we realized that we have been looking for such a workable partners for a long time. We were stationed in the central region, conducted campaigns on radio and TV. We began to supply our oil and fat products to Kazakhstan. Dealers promised to introduce our product into retail chains, if we do the proper advertising, they will do it! local advertising agencies advised. After a couple of suggestions, we decided to consult our trusted partner. We developed a plan of action, carried out a full analysis of the media we needed, and were pleased with the conditions. We are constantly located in Russia and Kazakhstan, we are preparing for expansion into new markets."

Galina Knyazeva, Advertising Manager

"We express our deep gratitude to HOOK-MEDIA for fruitful and comfortable cooperation. Our competitors began more than five years ago. We were looking for partners for the constant launch of small, but intense advertising campaigns on radio and TV. Our main requirement: below-market conditions, the best time and the opportunity to launch the project within 1-3 days. The specificity of our work does not allow us to make long-term campaigns, so we are working on the basis of the current situation on the market, and we are releasing the promotional product for several days. We have long sought partners who could meet all our requirements, and finally in HOOK-MEDIA proved that our desires are not only feasible, but also can be provided in very good quality in the shortest possible time. Advertising campaigns on the radio are coordinated during the noon to 10 regions. Everything passes qualitatively and effectively. Working with you is a pleasure."