In The Box

The weekly “In The Box” newsletter was created as a service to our clients. We found there were often questions about what sort of content is airing on national news and talk shows. Setting up a campaign for success depends on setting the right expectations for media coverage. Approaching the right show, producer or outlet with the right kind of segment or content for their program is critical. ITB to the rescue! We provide a quick look at stories and segments being covered on national news and talk, along with a head’s up on significant or milestone dates and events that might dovetail with your own news or events, and bonus: we provide a ranking of current sites and blogs you’ll want to have bookmarked.

Stay on top of your game — sign up here to receive occasional emails from Boom. Scroll down to read this week's ITB. Our short updates share insights allowing you to do your job better, or as we like to say: be the hero.

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AUGUST 13, 2018

National Relaxation Day – celebrated on August 15th every year – is a holiday for people to take a break from their hectic lives and to smell the proverbial roses. On this holiday, people are encouraged to engage in activities that not only rest their bodies but their minds as well.

This unofficial holiday is celebrated by different people in different ways. Some people spend the day lounging around the house, some may take relaxing morning walks, and some people may sleep in. Over the past few years, it has been suggested that not only should people relax on this day, but that they should also unplug from all of their electronic devices; devices such as tablets, cell phones and computers, as well as the Internet.

Counter protesters and weather drown out "Unite the Right" demonstrations

TODAY SHOW

News/Entertainment

Constance Wu, Henry Golding, Michelle Yeoh, Ken Jeong, Jessica Biel

Jenna Bush goes whale watching

Aerosmith performs

Performance by Cole Swindell

Lifestyle/Food

Today Food with Mark Strausman

Today Home

GOOD MORNING AMERICA

Entertainment

Nick Kroll, Mark Wahlberg, Regina King, Regina Hall, Milo Gibson

Jenna Bush Hager goes whale watching

Jordan Smith performs

Performance by Maddie Poppe

Taylor Bennett performs

Lifestyle/Food

Deals and Steals with Tory Johnson

CBS THIS MORNING

Entertainment/Business

Chris O'Dowd, Ben Kingsley, Ruth Wilson

Andrew Knowlton, editor-at-large of Bon Appetit magazine

This section provides a look at what gets booked on daytime talk shows that is outside of entertainment-related features and highlights only those segments that are not celebrity and/or entertainment driven.

FOOD

Kathie Lee and Hoda

Today Food with Geoffrey Zakarian

Today Food with Melissa Clark

Megyn Kelly Today

Cooking with food writer Melissa Clark

LIFESTYLE

Kathie Lee and Hoda

Hairstyles and extensions

How to be as happy as one looks on social media

Celebrity style

Ambush makeover

Megyn Kelly Today

Conjoined twins provide an update on their journey

Exclusive look at jailhouse interview with Pam Smart

Woman adopted twice meets her biological father

Transplant recipient meets donor's widow

Near-death experiences

On Hiatus

Rachael Ray, The Doctors, The Dr. Oz Show, The Wendy Williams Show, The Real, The View