B4U Europe head of sales and marketing Kevin Rego says, “B4U is extremely proud to again be a part of an event that is so important to the UK Asian music scene. Our channel’s aim is to promote artists who have successfully created a space for Asian music in the UK and a ceremony like the UKAMA celebrates this. We are thrilled that B4U’s VJ Salil is joining us for the event and I am certain it will be entertaining.”