Restaurant & Retail Loyalty Rewards Programs

Tag Archives: Restaurant Rewards Program

The boutique burger peddlers at The Counter have built a loyalty program to ensure that their customers come back for more of their custom made burgers. The Counter’s rewards program, The List, gives customers a variety of ways to earn points.

Customers earn 10 Dining Points for every dollar they spend at The Counter. Once customers earn 600 points (after 60 dollars), they earn 5 dollars in Dining Rewards. However, spending money on gourmet burgers isn’t the only way that customers can earn Dining Points. Customers get 200 points just for registering for The List loyalty program or for ordering their rewards card. Customers can also earn points by convincing their friends to join the List; customers will receive 300 Referral Points just for referring a friend to the program. 1200 Referral Points will snag another 10 dollars in Dining Rewards for members.

The perks of being on The List aren’t limited to the Dining Rewards. Customers receive a free order of fries just for signing up for the program. Members also receive a Birthday Shake, and The Counter ensures that members of their rewards program will also receive “Surprise Rewards throughout the year.” This last reward is certainly mysterious, but perhaps enough to keep customers coming back to The Counter for one more slider. For more information about The Counter and The List loyalty program, slide on over to The Counter’s website.

The Pita Pit has announced its very own loyalty program to keep its customers wrapped up in their Mediterranean inspired fare. Customers can register for their very own PIT Card to earn rewards at participating Pita Pit locations.

PIT Card holders can pocket one point for every dollar they spend. As members accrue points, the Pita Pit offers customers a variety of rewards that customers can earn:

Standard Pita / Fork Style- 90 points

6” Pita / Kids Pita- 70 points

32 oz Fountain Drink- 30 points

Bag of Chips- 15 points

Fresh Baked Cookie- 10 points

PIT Card holders can also take advantage of promotions that their local Pita Pit offers. The website indicates that promotions differ based on the location, so Pit Card holders will need to stay on their toes to see what is available.

Charlie Brown’s Steakhouse has introduced their own loyalty program, the Handshake Club, to compete in the casual dining market. The Handshake Club offers customers a clear and user friendly rewards program so customers can earn points while dining on their favorite steaks and sides.

As part of the Handshake Club, customers receive one dollar for every point spent at any Charlie Brown’s Steakhouse. Once members order enough filets and t-bones to earn 300 points, they will receive two $10 vouchers. Members will also receive a special $10 voucher on their birthday. Monday’s provide an especially nice perk for members— triple points on all purchases, which should help the points add up quickly. All of these features, along with exclusive members only benefits and offers, make the Handshake Club an excellent value for Charlie Brown’s customers. For a complete list of benefits, rules, and regulations, visit the Charlie Brown’s Steakhouse website.

Outback Steakhouse’s My Outback Rewards program offers customers a chance to earn points while purchasing the chains famous steaks and bloomin’ onions. According the My Outback Rewards website, customers will receive rewards after every visit to Outback Steakhouse. The program is unclear, however, as to how many points customers will receive during their visit. In order to document their points, customers must input a 14 digit code (found at the bottom of their receipt) into a form located at www.myoutbackrewards.com.

Members who earn enough points will be eligible for certain rewards, which can be found at the rewards gallery on the Outback website. Customers can earn a $10 gift certificate for 4000 points, a free appetizer for 2500 points, and a free dessert for 2500 points. For more information about the My Outback Rewards program, visit the Outback Steakhouse website.

Rock Bottom Brewery’s Rock Rewards loyalty program looks to make rock stars out of their customers. With deals on food that become more attractive as customers spend more money at Rock Bottom, the Rock Rewards program looks likely to lure customers through the doors.

With Rock Rewards, customers can earn 1 point for every dollar that they spend at any Rock Bottom Brewery location. Customers receive a $10 discount on their next visit just for signing up for the Rock Rewards program. Once customers begin accruing points, the rewards become more valuable. After customers spend $100, they will receive a free “signature starter.” 200 points will snag customers a $10 dollar discount, and customers will receive a $15 discount once they hit 350 points. Rock Bottom Brewery promises even greater rewards for their most loyal customers. Patrons who rack up 500 points will receive $20 off of their next visit, and $15 off for every 150 points that they earn over 500.

Rock Rewards also encourages frequent visits by offering “double dollar points.” Customers who reach 30 visits annually receive 2 points for every dollar spent from 5-7 PM, Monday through Friday. Customers who reach 50 visits within a year can earn “double dollar points” from 11AM-2PM, Monday through Friday. Rock Bottom Brewery also states that members of the Rock Rewards loyalty program can receive invitations to “secret tapping parties” and dinners with the restaurants chefs and brewmasters, although there is no indication as to how many points are required for such rewards.

In order to join the Rock Rewards program, customers must visit a Rock Bottom Brewery. Once customers receive their Rock Rewards card, they must register their card on the website. The company indicates that customers will soon be able to register for the rewards program entirely online. Customers must be 21 years old to register for the program, and certain restrictions apply. For more information, visit the Rock Bottom Brewery website.

Ruby’s Diner has cooked up a unique loyalty program that looks to entice senior customers. The Jitterbug Club targets customers who are 55 or older, and encourages them to bring guests. Jitterbug Club members receive 10% off of any entree (items that cost $4.99 or higher), with special offers that the restaurant emails periodically to Jitterbug participants.

The Jitterbug club does have some features that set it apart from other loyalty programs. The Jitterbug in the Afternoon offer, which serves as a kind of happy hour for Jitterbug members, offers 20% off of any entree between the hours of 3-5. The program also invites members to bring up to 3 guests, who also receive discounts.

There are certain rules and restrictions that apply to the Jitterbug Club. Members only receive for one entree per person, and the discount cannot be used with any other promotional offer or gift cards. Furthermore, the discount does not apply to any alcoholic beverages.

Customers may apply to become a member of the Jitterbug club by registering at any Ruby’s Diner location, or by filling out the online application. Should customers apply online, they will need to print off their confirmation email and take it to a Ruby’s Restaurant in order to complete their application. Member cards will not be sent through the mail. For a complete list of details, rules, and regulations, jump n’ jive over to the Jitterbug Club webpage.

Lettuce Entertain You’s Frequent Diner Club offers a sophisticated loyalty program for customers at nearly 70 locations across the country. The basic premise of the program is that after purchasing a Frequent Diner card for a one time 25 dollar enrollment fee, diners can begin racking up points for every dollar they spend at participating restaurants.

What sets LEYE’s rewards program apart are the options the program offers customers in terms of how to save and spend their points. At its most basic level, customers receive 10 dollars in dining rewards for every 140 dollars that they spend at one of the restaurants. For the more goal oriented diner, the Frequent Diner’s Club offers an extensive rewards program beyond dining rewards. Members can save their points for cooking classes, spa getaways, and resort vacations. All of these points can be checked on the customer’s online account or on LEYE’s convenient Lettuce Eats mobile app, which also allows customers to post reviews, view menus, and get directions to nearby LEYE locations.

The Reward’s Club’s perks are not limited to the rewards points that customers accrue from dining out. Members will also receive emails with offers and discounts on a variety of products and services. As with the spa trips and resorts, LEYE looks to retain customers by offering them incentives ranging from White Sox tickets to deals on concert tickets and wine club memberships.

Lettuce Entertain You takes its program further by offering its members the option of becoming a silver or gold member. The LEYE website details the advantages (and requirements) of being a preferred member:

First, you’ll earn more points per dollar spent: 1.25 for Silver, and 1.5 points per dollar spent for Gold. Second, you’ll be that much closer to being able to redeem your points for special rewards (click here to view the rewards). And third, Gold Level Members receive Priority Reservation privileges at Lettuce restaurants.

Once you have reached Silver or Gold status, you will keep that status through the following calendar year. You will need to spend $2,500 in the calendar year to keep your Gold status and $1,000 in the calendar year to keep your Silver status.

The Rewards Club Program also gives customers the option of “banking” their rewards, which, according to the Rewards Club website, allows members greater flexibility in terms of saving and using their points:

You may choose to bank your points until the end of the calendar year (January 1 to December 31) to save for premium rewards. Choose the banking option on your online profile. All points must be redeemed at the end of the year. If you have not reached 1,400 or more points by December 31, your points will automatically be redeemed and credit will be transferred to your Rewards Card. If you have not redeemed your points by December 31, you will receive a letter outlining your options.

LEYE seems to have an ambitious plan to keep customers coming back (and spending large sums of money while dining). The diversity of perks that LEYE offers its customers, from discounted dining to specials on travel and entertainment, speaks to the competition in the market. For more information, visit the website.

The pizza segment of the restaurant industry has been and will continue to be a major competitive battleground. The combination of national, regional and local competitors and the heavy delivery/carry-out component provide some unique dynamics as compared to more traditional casual, fast casual and QSR restaurant brands. Because many of these brands have been collecting customer data for years (to facilitate the delivery process), the development and implementation of loyalty/rewards programs is not as logistically complex as it is in many other restaurant companies. These companies already connect customers with purchase transactions and that’s more than half the battle.

Papa John’s has already jumped on the bandwagon with Papa Rewards. It’s simple to participate and the program rewards members for orders placed online. To participate, you simply register online and from that point forward, as you place orders online you earn points in your Papa Rewards account. It’s a fairly rich proposition too – for every $25 you spend, you earn a free large pizza with up to three toppings.

Earn 1 Papa Rewards Point for every $5 you spend, including tax and delivery, on every purchase from your papajohns.com account.

You are eligible for a FREE large pizza with up to three toppings when you have earned 25 Papa Rewards Points.

Look for other special offers for Papa Rewards members throughout the year, but you must opt-in to receive promotional and marketing emails from Papa John’s.