Friday, December 12, 2014

Written by Bethany and Joe
Websites are
designed for people. They should provide a good user experience to ensure
clients and prospects receive relevant information and broader exposure to your
brand. In order to be most effective, websites should also be designed in a way
that allows search engines to easily find and index it. As websites evolve, new
pages are added and removed on an ongoing basis. Issues can arise if users
attempt to access webpages that no longer exist after an update.

In order to maintain
a positive user experience and retain SEO link value acquired through previous
search marketing efforts, it is important to perform some maintenance on webpages
after updates are made. A 301 redirect is a directive for browsers or search
engines to redirect from one URL to another. It is essentially a way for a
browser or search engine to understand that although a particular page can no
longer be accessed via the original URL, there is another URL the user can be
directed to, in order to obtain the information sought. In our latest POV,
you’ll learn about 301 redirects and why they’re an important step in proper website
maintenance.Click here to download the PoV.

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Digital Brand Expressions

About DBE

Digital Brand Expressions (DBE) is an Omotenashi-driven, digital marketing agency that delivers success for our clients every day. We partner with middle market companies and brands, providing them strategic, high-touch solutions and anticipatory support for all things digital. Our work includes lots of content marketing, smart website design, real SEO, engaging social media marketing, Web TV storytelling, targeted email marketing, and more. What kind of help does your company need? Reach out and let’s talk.