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About Us

Created by two space-crazed Parsons graduates, Ali Bennaim and Ximena Chouza, Shadowplay New York brings the marvels of the universe to hand-crafted, carefully designed garments. Each piece in this unconventional label is digitally printed with real images from nature and space, many from NASA’s Hubble Telescope, which captures vast networks of gas clouds and star clusters thousands of light years away.

Based out of Brooklyn, the starry-eyed pair source and produce almost everything locally. They also employ a waste-saving technique, carefully designing every garment to use up almost every inch of fabric and leaving next to nothing for the landfill. Although these young designers have lofty ambitions, they’ll never forget their earthly beginning and aim to remain an environmentally conscious clothing label.