Latest innovations from Dell EMC and its
community of collaborative partners include first-ever look at best-of-breed
solutions for media and entertainment workflows and next-generation content
delivery

BROADCAST ASIA, SINGAPORE,May 25, 2017–Dell EMC announces it will showcase, for the first
time in Asia, a comprehensive suite of storage solutions, including the Next
Gen Isilon Scale-Out NAS and Elastic Cloud Storage (ECS) file and object
platforms for television broadcasters, content creators and content delivery
providers, at BCA 2017.

As new media technologies such as 4K /
UHD are being introduced or planned in Asia, underlying storage infrastructures
must effectively scale to keep up with expanding performance requirements.
Further, the broadcast and media industries are under pressure to manage the
exponential growth of content, demand for multiplatform content delivery,
rigorous global production schedules and transition to all-IP media operations.

Dell EMC enables thousands of
organizations from the media and entertainment industry to transform their
operations by simplifying the creation, delivery and archiving of digital media
assets – organizations likeLightstorm EntertainmentandPicture Element. Media professionals
from all corners of the industry - Post-production, animation, visual effects,
broadcast, Pay TV and Subscription Video on Demand rely on Dell EMC solutions
to assist with content creation, management and delivery.

In related news, Dell recently unveiled the
latest additions to its innovative, industry-leading monitor portfolio,
including the company’s first UHD Alliance-certified for HDR10 display.

Dell EMC and Dell will be exhibiting at
Broadcast Asia in booth #42Q-05 on Level 4 of the Suntec Convention Centre.
Dell EMC is also hosting meetings and a workshop in their hospitality suite on
Level 3, and providing storage, network and workstation technology for the
Broadcast IP Interop Lab on Level 6.

EXECUTIVE QUOTES

Charles Sevior, CTO of Storage Division
(APJ), Dell EMC

“As the media industry faces significant
changes in business models, viewer preferences and competition, we are excited
to showcase our high-performing IT foundation for media and entertainment
workflows so that our customers can create, manage and deliver their best work.
We look forward to collaborating with our partners and media organizations to
help them realise new opportunities for media monetization and growing market
share.”

Richard Jones, Regional Sales Director - ASEAN, Grass Valley, a
Belden Brand“Broadcasters are under growing pressure to be more agile and
respond more quickly in order to attract and keep viewers. As a result, they
are increasingly leveraging compute resources such as the cloud and
virtualization, which provide flexibility, efficiency and cost-effectiveness.
We have collaborated for many years with Dell EMC to integrate our products
with its Isilon storage solutions, which offer our joint customers a scalable
and reliable storage infrastructure that effectively supports applications such
as playout and news production.”

Will Harris, Flame Family Product
Manager, Autodesk

“Consumers have come to expect higher
quality visual effects, higher resolution formats and cinematic quality for all
of their content, which is both an opportunity and a challenge for content
creators. The powerful combination of our flagship Flame software with the
Isilon Next-gen scale-out nodes, makes real-time VFX and compositing at 4K and
beyond a reality. We’re looking forward to providing our combined solutions for
artists, animators and editors that enable high-performance content creation
with enterprise-class media protection, scalability and resiliency features.”

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