Whats New

Mar2008

Luxottica: Club Monaco Eyewear

TRADITION PARTNERS WITH MODERNITY

Luxottica Group presents its premiere Club Monaco Eyewear collection, consisting of 14 ophthalmic styles and 11 sunglasses. A must-have brand for urban professionals, the new eyewear line is a collection of chic styles that complement a modern lifestyle. Inspired by vintage frames found on the Italian coast, the collection is distinguished by its mix of resin, Italian horn and leather-wrapped styles in modern interpretations of classic designs: i.e., the perfect aviator detailed with leather accents. The color palette reflects Club Monaco’s black and white brand heritage.

Photographed by Annie Gallagher/Black Box studio

PHILOSOPHY: ”We are very excited about the launch of the Club Monaco Eyewear collection. The urban and versatile styling combined with affordable pricing makes this line a strong addition to our brand portfolio,” says Luxottica vice president of marketing, Vittorio Verdun. “It is an opportunity for our customers to enjoy fashion and design at a great price point.”
MARKETING: Merchandising materials include a three-place display and countercards. ECPs receive a Club Monaco tote bag with the purchase of an initial order of 12 pieces.

InSight Club Monaco is a dynamic international retail concept that designs, manufactures and markets its own Club Monaco clothing, accessories and home collection. Each season Club Monaco offers men and women updated classics and key fashion pieces that are the foundation of a modern wardrobe. Club Monaco, a subsidiary of Polo Ralph Lauren Corporation, operates 65 stores throughout North America and 46 stores internationally.