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Demystifying SEO for your Camp or School

No doubt you’ve heard of SEO or Search Engine Optimization. If it scares you, you’re not alone. It can seem like a dark art!

But here’s the good news: If the very idea of SEO makes your brain want to explode, take heart! You can calm your snapping synapses with a simply explained, basic understanding of SEO in only 15 minutes.

This webinar is for YOU if you’ve ever asked these questions,

How do I get found on Google?

Camp and school directors are very intuitive about how to offer the best programs possible. Those same people, however, can feel like they’re all [digital] thumbs when it comes to technology and getting found with today’s marketing.

The topic of SEARCH really is a whole thing!

As all good leaders know, delegating is an important way to get everything done that needs to get done, while saving your time for what only you can do. SEO is no exception!

How do I find the right keywords for my website?

Getting found on Google depends on keywords. Keywords are the words and phrases your target audience uses to search for you. Rather than try to feel your way through the dark, wondering what those might be, smart directors rely on data and tools to identify what their customers want, as well as when and where they’re searching. Our upcoming mini-webinar can show you how to find that information!

What do parents look for in a school or summer camp?

You most likely get a lot of feedback about your school or camp. Parents (especially millennial parents) aren’t shy about sharing their opinions (either directly or indirectly, through social media and word-of-mouth). It’s easy to form opinions from conversations that may actually not represent the full picture that data gives you.

About Gina Calvert

Gina Calvert is the Senior Marketing Writer for ACTIVE Network, providing marketing and business resources for active lifestyle organizations across a range of markets, including government, nonprofits, camps, schools and endurance events, for more than six years.