New growth rules for the communications industry

How will CSPs keep up with the pace of change in the telecom market?

Accenture’s CMT Team, starting with Global Communications and Media Industry Lead, George Nazi, outline the positive steps telcos and CSPs can take to ready their product and services in both B2B and B2C markets for the next wave of innovation applications, from 5G implementation and beyond.

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The rules have changed

The industry is being squeezed from all sides. Top-line growth is stalling. Revenues have levelled off. Customers are finding new ways to engage digitally and digital disruptors are undermining the traditional base of services.

Change the game

Riding on the disruptive trends, the CSP can reinvent itself by updating technology and operating models, adopting new growth models in both B2C and B2B, revisiting competitive positioning and moving to hyper-personalization for customers.

Scaling new growth is a deliberate and perpetual change journey, not a single event

Transform the core business by building more competitive cost structures to improve flexibility, increase profits, and drive up investment capacity.

Grow the core business by redirecting some of that investment capacity to drive incremental growth in the core business, including setting up for customer omni-channel strategies.

Scale new business while identifying new sustainable business models which leverage and monetize key control points and scale them (at the risk of core business cannibalization).

Pivot wisely by keeping an eye on pace and balance. The “core” and “new” businesses usually need to co-exist for a substantial period of time.

New models for B2B and B2C growth

Success demands a departure from today’s models and competencies if CSPs are to scale new growth models. In the long term, we see there being two key growth scenarios for CSPS. Each scenario needs distinctively different skills and capabilities, as well as divergent investment priorities and value creation logic.

Connected industry orchestrator

Building the B2B business by connecting industry X.0 with secure, reliable & smart connectivity.

Get the essentials

Successful transformation is about more than completeness of vision. It’s about execution and picking the right, innovative consulting partner. Play to your strengths and make transformation a reality. Read the latest research and insights from Accenture’s Telco and Communications Consulting Specialists.