If you’ve already created your blog and want to find out how to use it strategically to land your next client, keep reading.

But if you’re still a bit unsure as to whether this is something you want to get into, then definitely keep on reading. Because your blog is an opportunity to engage your readers and attract your ideal client, you don’t want to miss this final installment of the series.

In the last part of the Awesome Freelancer’s Guide to Landing More Clients, we’re looking into how you can get more clients through your blog, by being intentional and strategic about it, and we go over some of the strategies you can use to accomplish that.

For a lot of creatives, putting together engaging and interesting content looks and feels like a LOT of work. Especially when they’re not in the writing niche.

But having a blog is not just for the writers and those word-weaving geniuses among us.

When you start working with a client, you both enter a relationship. A professional at that, but a relationship nonetheless.

So what happens when you make that first contact?

You probably enter the initial stage of the relationship expecting certain things from each other and having a specific goal in mind.

For you, that may be growing your clientele and adding another project to your portfolio. For your client, that could be ﻿finding﻿ someone they can entrust their vision and project to, in order to launch a product or service.

But it’s when the client actually starts to feel warm and fuzzy inside that magic starts to happen.

But furry cats dreaming of space aside, when you first started freelancing it was probably because you wanted to escape the 9-5 lifestyle and become independent.

Now, you may have already been great at something when you started.

Or you may have become great at something by repeatedly doing it every single day.

Whichever the case may be, it doesn’t change the fact that you’re doing what you love. You know your stuff SO well that you could spend hours talking about it, and it shows.

From how to write better emails and more engaging blog posts, to taking gorgeous shots for Instagram and creating drool-worthy sales pages, you’ve got skills. And you’re using them every single day to create amazing work for your clients.

But what if you realize that your clients have become fewer all of a sudden?

If you’re a freelancer, chances are you’ve created at least one account on Twitter or Facebook with the intention to use it for work purposes.

You’re checking in every day to share a valuable article you stumbled upon or perhaps you’re not that active because you simply have no idea what you’re supposed to share with your followers.

Now, it doesn’t get any easier when everybody and their second best business buddy tell you how you NEED to have an online presence if you want to land clients and become visible online.

What they don’t tell you, however, is how much you need to be online, what you should be sharing and where.

Sure, social media is a fantastic way to interact with fellow designers, photographers, and writers. It’s the easiest and most convenient way to start conversations and become a part of an online community of like-minded people.

Apart from that, though, there’s another great reason you should be on social.

Raise your hand if you believe your website should be bringing in more clients.

I mean, it’s only natural, isn’t it?

You’ve put together a professional looking website, you’ve added your services ﻿﻿and﻿﻿ all you want is to start landing clients.

Imagine the disappointment when you don’t get any. When radio silence is all there is, even though you can see you get some visitors every now and then.

And you can’t help but wonder ... is it you? Is it something on your website that’s driving people away?

Even those few ones that actually make it to your portfolio page or click on your contact page, they just vanish into the dark night of the interwebs, never to be seen again.

When your website is brand new, landing clients can be a real challenge. And with the abundance of information you have online, you get the feeling that you need to be doing everything if you want to get somewhere. Anywhere.