How to capture the spirit of

Kruder & Dorfmeister

on four walls?

Words

In close collaboration with the SAE Institue Vienna we began the design process by mapping out the moods Kruder & Dorfmeister’s music invoke and setting them in relation to the guiding keywords “music”, “visuals” and “vibe”.

colours

Based on the resulting mind map we defined the colour palette to transport our concept:

Subdued warm colours to suit the relaxing mood you’re in watching a sunset while drinking your after work cocktail.

Pattern & Artworks

The concentric pattern is inspired by the calming sound of waves as well as the sunset mentioned above, while the selected artworks induce the feeling of a late evening at the local jazz lounge.