Company DescriptionInMobi, one of the fastest growing global mobile advertising network, delivers the best results to its partners through its intelligent mobile advertising solutions. The advanced technology enables advertisers to discover their target audience on mobile internet sites in a measurable manner. Publishers can leverage the capability to serve contextual ads to the users of their sites, thereby increasing the value of their mobile property. InMobi’s vast reach coupled with the precision of the mobile medium provides the optimal platform for advertisers and publishers to take advantage of mobile advertising.

Proceeds PurposesThe funding will take place in two tranches- $100 million in September 2011 followed by an equivalent tranche in April 2012. This partnership will provide Softbank and InMobi with opportunities to further explore global scale collaboration in the fast growing mobile ad market. It is also expected to generate further synergies between InMobi and Softbank, given the significant number of prominent Asian Internet companies in Softbank’s investment portfolio.