HIROSHIMA, Japan—Mazda Motor Corporation todaycelebrated the unveiling of the fourth generation Mazda MX-5 (known as Roadster in Japan) together with fans ateventsheldsimultaneously in Japan,USA and Spain. The all-new MX-5, whichadopts both SKYACTIV TECHNOLOGYand Mazda’s KODO—Soul of Motion design language, will be rolled outto globalmarketsstartingin2015.

TheMX-5 is an iconicmodelrepresenting Mazda’svehicle-engineering philosophy—thepursuit of driving pleasure. “Innovatein order to preserve”was the motto for the fourth generation,as the development team searched for innovations that go beyond simple evolution. Environmental and safety demands are much more stringent than they were when the first generation MX-5 was introduced 25 years ago, but the fourth generation stays true to the model’s original aim of offering the puredriving fun that onlya lightweight sports carcan. It achieves this through the adoption of SKYACTIV TECHNOLOGYand refinement of its appeal to the senses and sensations through which people enjoy cars.

The design of the all-new MX-5 reveals another layer to Mazda’s KODO design language. The exquisite proportions make the driver and passenger stand out, and both the interior and exterior evokethe exhilarationof open-topdriving. It is the most compactof any generation MX-5 so far and is more than 100 kilograms lighter than the model it replaces, promising a dramatic leap in Jinba-ittai driving fun.

As of July 2014, total production volumeof the Mazda MX-5 exceeded940,000 units and it continues to hold the Guinness World Record for the best-sellingtwo-seater sports car.This highly-celebrated model has received over 200 awards from around the globeincluding Japan Car of the Year 2005-2006.