SEO Trends You Can’t Ignore in 2020(updated)

Brian talks about the importance of user experience signals in search engine ranking. We’ve already heard from Google that RankBrain is their third most important ranking factor, and that trend is not only likely to continue but to become even more important in 2020.

If you’re not clear on what RankBrain is, you’re not alone; it sounds like something straight out of science fiction. And, it is a machine learning system that helps Google decide where pages should rank in search results. So, maybe it’s a little sci-fi.