EWA Minister to Promote the Importance of Strategic Communications and Public Engagement at EMENAComm

Bahrain’s Dr Abdul Hassain Ali Mirza will join over two hundred communicators at EMENAComm, the IABC-led conference in Bahrain on the 11-12 February, to underline why strategic communications matters more than ever to consumers who are constantly online and who expect not just information, but a dialogue.

Dr Ali Mirza, Bahrain’s Minister of Electricity and Water Affairs, will be the official sponsor of the event which is organized by the International Association of Business Communicators, the world’s largest association for communications professionals. Over the course of the two days, over 50 speakers will gather to engage with the 200 attendees on how they can adapt to a rapidly changing communications function. The event will provide the region’s communicators with the insights, know-how and tools they need to help their organizations achieve strategic transformation through communications.

With six tracks covering leadership and strategy, corporate social responsibility, the impact of technology, crisis response, and the latest thinking in external and internal communications, EMENAComm will seek to showcase best practices and innovations that are changing how corporations, agencies, and NGOs are achieving success through communications.

A number of speakers have been added to the agenda. The lead keynote will be given by Lewis Woodward, Global Communications and Engagement Leader at EY. Lewis will be discussing how organizational transformation begins with the power of purpose, and will show how EY is engaging 260,000 employees to build a better working world. There will be two panel sessions, one on how Indian communicators have moved from tactics to strategy, and the second will feature Bahraini and Gulf communicators talking about the impact social media has had on how they and their organizations engage with the public.

“We are truly honored to be joined by HE Dr Ali Mirza at EMENAComm,” says Alex Malouf, Past Chair for IABC Europe, Middle East and North Africa. “As a minister, he has advocated for effective communications as a means to build trust and to promote transformation. The addition of speakers such as EY’s Lewis Woodward, with their global experience and insights, underline why EMENAComm will be the most impactful event for communicators across the region in 2019. We have world-class speakers addressing the most pressing issues by sharing practical guidance, which will make us all better communicators.”