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Pretending Hispanics Do Not Exist

September 23, 2016

A powerful read from Politico. For years I have pointed to the fact that the GOP’s refusal to address the nation’s changing demographics will harm them severely.

With 46 days until the November elections, and as early voting begins in a handful of states, Trump is on the precipice of becoming the only major-party presidential candidate this century not to reach out to millions of American voters whose dominant, first or just preferred language is Spanish. Trump has not only failed to buy any Spanish-language television or radio ads, he so far has avoided even offering a translation of his website into Spanish, breaking with two decades of bipartisan tradition.

While the majority of Latino voters are English-speaking, Trump’s refusal to campaign in Spanish is a powerful symbol of how little heed Trump has paid to America’s shifting demographics. Latinos now make up about 10 percent of the national vote, with electorally potent concentrations in crucial battlegrounds such as Florida, Colorado, Nevada and even North Carolina.