ITALY WINS SIX STATUES AT THE 2017 LONDON INTERNATIONAL AWARDS

30 October 2017

ITALY WINS SIX STATUES AT THE 2017 LONDON INTERNATIONAL AWARDS

LIA one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 32nd Annual London International Awards judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

This year Italy brought home 6 of the coveted LIA statues - 2 Silver and 4 Bronze and attained 4 Finalists.

“I would like to congratulate all the ItalianWinners and Finalists. 2017 was an amazing year with some exceptional work.” stated Barbara Levy, President of LIA. “Winning a LIA Statue was no easy feat. Our highly esteemed juries worked diligently, they visited and revisited each piece of shortlisted work again and again. Kudos to all the winners for producing some of the finest work released in the world this year.”

McCann Worldgroup Italy, Milan picks up one Silver and two Bronze Statues. They also attined one Finalist.

Silver - The NEW - Media Creativity for Responsibly The Beer

Bronze - Health & Wellness - Devices and Diagnostics for My Voice App

Bronze - Verbal Identity - Campaign Tagline/Endline for Responsibly titled “The Beer All The Other Beers Ask You To Drink”

The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.

The following companies were honored with the 2017 Of The Year Awards:

Network of the Year: BBDO

Agency of the Year: McCann New York

Production Company of the Year: AIRBAG, Melbourne

Post-Production Company of the Year: The Mill

Music & Sound Company of the Year: Factory, London

Health & Pharmaceutical Network of the Year: McCann Worldwide

Health & Wellness Agency of the Year: McCann Health India, Delhi

Pharmaceutical Agency of the Year: McCann Health India, Delhi

The following companies were honored with the inaugural Regional Of The Year Awards for Europe:

Regional Network of the Year for Europe: DDB

Regional Agency of the Year for Europe: adam&eveDDB, London

Regional Production Company of the Year for Europe: Great Guns, London

Regional Post-Production Company of the Year for Europe: MPC, London

Regional Music & Sound Company of the Year for Europe: Factory, London

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Notes to the editor:

London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health and Pharmaceuticals, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 19 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.