supporting your clients

As vets, we are on the frontline when it comes to helping people through their grief. There was one particular encounter, for me, that became pivotal moment in the way that I related to pet owners in my practice. It serves as a reminder still, of how differently grief can affect people – and how we, as vets, are in a unique position to support our customers in this troubled time.

As a vet, you know that death and loss are an important part of the life cycle. Beginnings and endings are a part of our everyday life. For our clients though… they don’t have the same frequent exposure or experiences as we do. And no matter how expected death is… it still hits people hard. Sometimes... it is when a pet is gone that our clients need us the most...