lastminute.com ads from 1999/2000

Digging through some old files I’ve found these four posters I commissioned for lastminute.com through M&C Saatchi/Immediate Sales. They’re not my favourites but they’re the only surviving ones I have. The Blair “don’t plan” ad was an opportunistic response to the news that the then Prime Minister’s wife was unexpectedly pregnant.

The best ad we ran, IMO, was “Surprise your girlfriend. Take her sister to Paris.”