dove

In society today many young women are influenced by numerous types of role models, from celebrities, to models and reality stars in pop culture. While these aren’t the best positive role models , there are real woman who positively influence young woman’s lives for the better but unfortunately go unnoticed.

Well Dove wants to introduce “woman who should be famous” campaign. A project aimed at introducing young women and girls to real, admirable women. The goal of this movement is to put a spotlight on strong women, empowered women, kind women…real women.

when girls feel bad about their looks, nearly half of girls (47 percent)* disconnect from life and avoid normal daily activities, such as attending school or even giving their opinions

“Second to Mom, 32 per cent of Canadian girls cite celebrities, such as Hollywood starlets, as their top role models. At Dove, we believe that there is a need to shift the spotlight and identify other inspirational women who have a positive relationship with beauty to positively shape the self-esteem of Canadian girls,” said Sharon MacLeod, vice-president of marketing, Dove Canada.