Top Tasks 2013

Discover the most popular tasks and information users were seeking on Australian council websites in 2013.

A lot has changed in the digital landscape in recent years.

Where websites used to be driven primarily by I.T., they are now also driven by marketing and communications, customer service and community engagement teams.

And the internet isn’t just on your computer screen anymore. It’s also on your tablet, your phone, and who knows what else in the next few years, and people expect to be able to receive the same service experience from any of these devices.

Drawing from our experience and with survey data gathered from Australian councils, this report aims to help councils better structure their information architecture, and focus on content and services that deliver the most value to website visitors.