How many brands are properly making use of the free social media available for all? Is there at least one company that is doing it “just right” through the professional yet creative utilization of blends of online social media tools? And how long will this success linger on before complacency and greed to generate more profits takes over?

Well, first of all, and after conducting heavy research, the answer to my first question is: YES! There are companies out there who are taking the right steps and going the “extra mile” to bring both value and variety into their consumers’ experiences, Threadless is one of them.

Threadless Logo

Although you might already know it, but I feel it is necessary to emphasize that Threadless (company and team) is in no way responsible for this piece of, as some may call it, free publicity. Yet, since Thoughtpick’s team specializes in web marketing activities and social media tools, dos and don’ts, failures and successes, I have found it important to highlight the brilliance behind the work they are conducting online and their excellence in executing their marketing activities through effective mixtures of social media tools and platforms.

As I was surfing through the latest news articles online, looking for a new topic of interest to share with you, I came across Threadless and I was impressed, and trust me, I am not easily impressed! The idea behind their targeted “tees” highly combines both creativity and originality which I am not being exposed to much these days! Furthermore, the different approaches they use to spread the word about their products and earn consumer loyalty, whether through Youtube, unofficial blog, Twitter account, MySpace, RSS Feeds and others, are very customer-oriented and well-planned.

All I can say is: I notice a trend of an honest and sincere “give and take” relationship between Threadless and its target market and I salute that! They seem to first understand then value consumer needs which in turn allows them to use the feedback they collect in order to further perfect what they are doing! Those people know what social media is about and appreciate it!

Best of luck to threadless! Keep up the good work and please don’t let fame drive you towards complacency, greediness or hasty execution like it did to others!

What defines a schizophrenic? How can we correlate social media to loss of identity? And would it be rational to declare that many social media users suffer from schizophrenia? Finally, is schizophrenia always negative?

I can safely assume that we all agree that there exists many types of social media users online, males and females, at varying ages, roaming social media outlets for various reasons, at different times and with multiple goals and intentions. Moreover, the changing habits of social media users seem to have a very peculiar side that I think is worth discussing and evaluating in a later post since “many people view social media as a waste of time while others expect them to be some kind of promised land for self promotion. Both groups will never use social media to their fullest potential. The truth lies of course somewhere in between.”

Whether you are a student, businessman, social media lover, super user, skeptic, time waster and so on, in my opinion, the truth of the matter remains that many social media users have one thing in common: a slight discrete schizophrenic tendency!

We all know, for a fact, that many people are just infatuated with and even more crazy about social media but is that, in return, making them a little bit crazy themselves? I am not talking about the infamous psychos who murder, steal, stalk and threaten national security through social media usage, I am talking about a less threatening yet more mysterious kind of mental state resulting in loss of identity!

I guess it’s true what they say: “You can’t be right all the time!” Stunned by the two latest articles I have come across this morning: 1) Mashable’s Another Facebook Scam Strikes, and 2) Read and Write Web’s Facebook Shutdowns RSS Feed App , I couldn’t help but wonder: Did we really jinx Facebook? Throughout [...]

As the Wikipedia defines it, innovation is “a new way of doing something” and “an important topic in the study of economics, business, technology, sociology and engineering.” But what is the true meaning of the infamous term “innovation” in Web 2.0? Do large companies realize the real value of...

How saturated is the online social media world nowadays? What is the destiny haunting the new emerging social media tools and networks? Did Facebook lead social media to its final stage of saturation transforming it into an otherwise mass media tool? Are there any limits to incremental innovation? And did real genuine innovation...

How long is Facebook going to stay, as I may call it, “The Big Boss” when it comes to Social Networking sites? Are Facebook’s continuous efforts to bite off chunks of the social network market proving to be successful and how much of the chunks can it digest? Are there any currently available sites which [...]

Has Twitter become the king of the Social Media jungle? What is the future of micro-blogging and is there a real threat against the Twitter kingdom? What can a new micro-blogging platform add to the so-far highly successful Twitter experience? And is Quub’s attempt to “meow” its way into the Social Media jungle...

Is there a definite end to the world of crime? Sadly but truly, the answer to this question is an equally definite “No”. Let me ask you something: How many of you spend numerous hours, daily, watching those crime-related series such as NCIS, CSI, Cold Case, NYPD and many others? I for one, used to [...]

This decade seems to be heading towards an endless whirlpool of privacy breaching, mind controlling trend which appears to have the power to lure more and more audience without any deeper reflections upon issues such as: How is this going to invade my personal space? Do I really want people to know what I do, [...]

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