Archive 09 - 2016

Do customers switch off when things are too complicated? Despite the worrying Brexit headlines of recent times, it’s not all doom and gloom when it comes to consumer engagement. KPMG Nunwood research, published this month, has revealed that the quality of customer experience in this country has improved for the first time in three years. In fact, the UK is reported to have obtained the highest overall Customer Experience Excellence (CEE) score (7.33) since analysis began.

Sail to success with a first class promotion prize! It’s becoming more and more important to give your consumers the chance to win money-can’t-buy prizes. As they ditch their love for material goods, ...

improving Employee health and wellbeing can be easier than you think... Improving staff health is a big deal not just for business performance, but for employee morale, motivation and engagement too. ...

Bring the wow factor When it comes to dreaming up a big idea for a travel promotion, it’s all about making the unimaginable, imaginable. Looking beyond the usual destinations — and unearthing those ...