I think boredom and dissatisfaction is embedded into the human DNA. Ultimately it is good, because if we were too easily satisfied and entertained, we would have never reached higher heights as humans (technology, science, art).

I know for myself, dissatisfaction and boredom drives me higher.

I am easily bored of my photos, so I strive to make NEW images. I strive to evolve as a visual artist. I don’t like to sit on my laurels; I’m always hungry for more!

I’m always hungry for novel images; to either see it with my own eyes (seeing foreign images through travel), or to create my own new images (using the camera as a tool to TRANSFORM visual reality into something else).

No such thing as eternal bliss

Bangkok, 2017

A lot of us have this false notion that the supreme happiness is having endless bliss and joy.

But the way that our biology is wired, we can never have endless bliss without change, novelty, challenge, and randomness. Perhaps this is what makes gambling so fun and interesting for many, or pursuing sexual partners (real life sexual relationships are 10000x more complex and interesting than just watching porn).

Photographic sculpture

Saigon, 2017 #cindyproject

I think we should appreciate photos like sculpture.

When I look at my photos, I imagine them in three dimensions. I remember how I shot them, and I also get great joy from the dance which is photography: dancing with my subject and my camera, and enjoying the skill of timing my photos at the right decisive moments, and also playing with the perspective of my camera and lens.

Self-elevation through photography

Saigon, 2017

For myself, when I shoot photos of myself, it is always fascinating, because I am different as a photograph (with myself in reality). I transform myself into something else — a photo object.

Photography to have an out-of-body experience

Through photography you elevate yourself out of your body. To me, when I’m shooting ohotos, it is almost like an out of body experience. I gain this zen-connection between my hand, my eyes, and my camera.

Self elevation and strength

Saigon, 2017 #cindyproject

What do we strive for as individuals?

My thought:

We want to feel elevated — to feel like we’re becoming more powerful.

For example as you accumulate more money in your bank account, it makes you feel elevated because you feel like you’re progressing in life, “winning” in life, or becoming stronger. The same goes with social currency — the pleasure we gain from gaining more followers, likes, and social approval.

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HAPTIC INDUSTRIES

HAPTIC makes creative tools to empower visual artists. From educational tools, art platforms, to camera equipment, HAPTIC is driven by a spirit of experimentation and creative collaboration. We are a majority women led, family operated industry, and have great pride in everything we make.

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The Story of Haptic

HAPTIC MISSION: We believe in disrupting the production market for photography, art, and creative tools. We are transparent about the labor practices behind HAPTIC because we are proud and love everything we make. We support honest and beautiful work with respectful wages to our artists, artisans, and collaborators.

We are not anonymous. Our products are a story. HAPTIC products are printed, prepared, shipped from California with creative collaborators from Saigon.