500 dresses sold in two hours as Mouret hits Gap

Women were taking the morning off work or sneaking out on tea breaks today to Gap’s flagship store in Oxford Street as Roland

Mouret’s collection of dresses went on sale there.

Mouret, most famous for his figure hugging Galaxy dress that is adored by A-listers, launched his designs for Gap today. The 10

dress styles are being sold at high street prices.

But as expected, they’re selling fast. Kasey Scullion, manager at Gap’s Oxford Street store, said: "We’ve only been open two hours and already 500 have been sold."

The smaller sizes of several dress styles have completely sold out and stores were running low on the remaining dresses.

The bestseller so far has been the Nicola style —a black wool kneelength dress with a high collar

and tie belt. "Everyone who’s come in has

bought a dress — sometimes two," said Ms Scullion.

"All the 14 tills on this floor have been in use and all 20 dressing room cubicles have been

constantly occupied. It’s been crazy for the last couple of weeks, customers have kept coming in and asking when the dresses are arriving."

Rachel Grey, 45, who works in media said she had sneaked out of work to shop. "I will definitely buy a couple. I’m a sucker for a designer’s

name," she said.

Dr Claire Smith, 28, from Maida Vale, said:

"It’s lucky I’m on the late shift tonight, so I could come here before they sell out. Roland Mouret is my favourite designer. They are easy to wear, good quality and simply cut."

Company director Gill Barr, 48, from Clerkenwell, was regretting not getting there earlier to buy the smaller sizes. "I’ve read about the collection and I was very keen to come and see for myself what they were like. I’m trying to keep up with my teenage daughters.

"Unfortunately, the small sizes have sold out. I should have come earlier but some of us have got

work to do."

Designer Nicola Clifford, 30, from Bayswater, said she always goes to browse in designer collections such as Stella McCartney’s range at H&M.

"I’m desperate to find my size — they’re all selling out," she said. "But if I can’t find them I can always look on eBay tomorrow."

Jenny Clark, 29, a banker from Islington, wanted as many as she could find. "Roland Mouret makes women look good. Everyone has been flocking here because it’s been in every style magazine. I’m going to buy as many as I can afford."