Leading Local Agency Launches the Regions First Hybrid Customer Relationship Management and Project Management ToolKUALA LUMPUR, MALAYSIA - Media OutReach - 1 April 2020 – Leading digital marketing agency, Primal, has launched a revolutionary proprietary product — SENTR™. A combination of both traditional project management and customer relationship management tools, this single platform offers the agency a sophisticated and streamlined way to improve and manage the online performance of their clients.SENTR™ (is an amalgam of project management and customer relationship management; a next-generation communication and campaign management platform (CMP). Exclusively created in-house at Primal, the tool focuses on three main pain points for clients and agencies alike: reporting, task management and third-party integrations. The difference is that SENTR™ provides more coherent, organised and structured work parameters, as Mark McDowell, Managing Director of Primal, states: “This new tool enables efficient allocation of resources, streamlined reporting and, most importantly, increased transparency for clients. Overall, we find that SENTR™ increases employee efficiency by as much as 70%.”SENTR™ provides personalised reports and live connectivity, allowing clients to see precisely what is happening with their campaigns minute by minute; something hereto unseen in the digital marketing world. At the same time, through systematising and improving program processes, agency… Read full this story

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