The Economic Times has launched a portfolio manager powered by Rupeelog Financial Services, reports WATBlog. Frankly, I was quite impressed by the level of detail in the portfolio manager – which allows users to track investments in Equity, Mutual Funds, Real Estate, IPO and even ESOPs. In addition, there is a tax wizard as well, and I wonder if ET will monetize this by enabling tax filings, the way other online tax filing utilities have been doing. Another feature I liked is the ability to upload data directly from brokerages (ICICI Direct, Sharekhan, Reliance Money, Religare, Motilal Oswal, IDBI, Man Financial, etc)or an Excel sheet, hence saving users the trouble of individually importing data.

While the attention to detail is laudable (you can even store contact details for your bank and/or brokers), the service does have a high barrier to entry because of the level of detail it requires. Take a look at the forms for IPOs or ESOPS. It’ll take a lot of effort for a user to add all his investment details online, but once he’s in, he’s likely to keep using it. Some features are just an eyewash – the “Generic Research” page leads you to the relevant news section at the Economic Times website, and there isn’t enough specific information yet. Take a look at the screenshot for Reliance Mutual Fund. ET Portfolio competes with the likes of MoneyControl Portfolio Manager and Rediff MoneyWiz.

7 Comments

This tool introduced by ET team is just perfect for the amateurs as this assist people like me in managing their investment portfolios so well. Due to lack of knowledge and time, you can’t study about the market and investment tools available. Considering risk appetite and long & short-term return needs, one can easily well design and track portfolio through this wizard developed by the ET team. Three cheers to them. Features like integrated portfolio and direct uploading of all information in one go is very convenient option, which I did not find in any other tool available in the market. However, the insurance area is not covered right now keeping it as an investment product also post office savings and NSCs. If they can be incorporated with other products, things will become very easy for users.

I have invested in quite a number of ULIP's, Mutual Funds and other investment tools and no on line tool was able to guide me on my total wealth, it's growth, Add to this, the tax worries which starts knocking on your door every year, After visiting the ET Portfolio wizard, I wondered why ET took so long in introducing it ?..Believe me guys, It is just perfect for me!
Everything calculated on single click and add the reliability factor of Times group, Kudos to the development team for producing this gem though I faced problem with navigation but I am sure ET will improve it going further plus if they could change the color scheme from usual business paper look to something vibrant, It would add to the total experience...
Thanks Times group, I am sure I will be in a better position to manage my portfolio and plan efficiently for future

I read about the same on Watblog and Alootechie yesterday, but the insight provided by Medianama is in depth so you can't say that its stale. Every new information on the same topic cannot be stale. Because of this article from Medianama, now I am planning to shift my portfolio to ET.

Well, Nikhil, let me highlight one more plus point. It is probably the only portfolio which helps in tax return preparation and filing.

I am a regular ET reader and had used the Tax service which was provided by ET few months back. Fantastic experience. Infact, I had a lot of problem in calculating my Capital Gains to enter it in the system then.

When I accessed the portfolio now, I was pleasantly surprised that my entire Tax Data was already configured in the Portfolio Wizard.

Hope that ET would do some thing to help users calculate their capital gains also considering that their portfolio provides Investment as well as Tax Planning features.