Hello, Internet traveler.

My name is Eric Dodds. Thanks for stopping by. If this were in person, I’d be offering a firm handshake and square look in the eye.

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Series: Quick Observations on Services Businesses

I’m writing a short series of posts about observations I’ve made after transitioning from running a more direct-to-consumer focused business to running a B2B services business.

For a long time now I’ve been working to build out world class data-driven marketing infrastructure and teams, and most recently I’ve assembled a team that helps other companies do the same. It’s a services business called Yield Group that helps companies collect and use the data that will help them grow.

It’s been a fascinating experience coming off the heels of running a company that was primarily direct-to-consumer with a focused set of products. One of the most interesting differences to contemplate has been how services businesses scale.