How 2fish started their logo design journey

Summary

Web design and hosting company in business for 10 years needs a new look. Our clients are primarily artists, quilters, and art supply companies, with a large and growing subniche of animal-related sites and services -- dog rescue groups, spay/neuter clinics, doggie daycares, veterinarians, and the like.

Company name

2FishWeb.com

What inspires you and how do you envision the design for your business?

2FishWeb began as an outgrowth of my fiber art work, Pisces Moon Studio LLC, and the sites I created for myself and a select few other fiber artists. As my web business began to grow, I realized that potential clients were having difficulty with the name "Pisces Moon" -- I was getting phone calls for "Pieces of the Moon" and other people who didn't know what a Pisces was or how to spell it.

Two years ago I changed the website name to 2FishWeb.com. Easier to spell, easier to understand, and a whole lot shorter to type than PiscesMoonWebDesignLLC.com. I'm now in the process of changing the corporate name to 2FishWeb LLC to match.

I have continued to use the original 1998 stitched fiber art logo showing two fish and a crescent moon, but it's past time to update it to something more professional, more contemporary, and much less fussy.

Wants

- Company name in caps and lower case: 2FishWeb.com.
- Two fish somewhere in the logo. Perhaps a pair of koi breaking the water surface with stylized ripples, just below the text. Or maybe an updated stylized two fish in a circle, yin-yang style.
- Cool colors: blue, purple, green, silver gray. A hint of pink or orange in the koi is okay. Gradients and reflections are good.
- Artwork to be provided as vector Illustrator file (CS3 or less). Fonts outlined or otherwise embedded. (Also, please tell me which font(s) you used.)