Award for Pupi

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On June 24 at 5:30 p.m. in Sala Alessi of Palazzo Marino at
Piazza della Scala 2, Pupi Solari, the doyenne of
Italian style, will receive the prestigious MilanoDonna
award, which was established in 2007. She will join
other illustrious women such as soprano Mirella
Freni, architect Gae Aulenti, and the
great actress Valentina Cortese who with their
talent, work, personal charisma and ideas promoted the image of the
Lombardy capital around the globe.

Pupi Solari has been a point of reference in the
city since 1969. Born in Genoa and a Milanese by choice,
Pupi Solari is an extraordinary woman. Chic and
understated, she interpreted British WASP style with a personal
touch that is sophisticated yet simple. Hers is an always
different and new vision of classic style. Her
extraordinariness is expressed through her magnificent smile and
brilliant humor that never lacks in her conversation, the precision
of her designs and her cultural background, her refreshing
curiosity, and her signature color blue. The Pupi
Solari store on Piazza Tommaseo has become a fixture of
Milan.

It is a workshop where she still works, at 83 years of age, with
unaltered passion and infallible sensibility. In
Genoa she manages the "Pupi Solari Bambino"
children's boutique and is a partner of "Aspesi",
in the ancient heart of the "Dominante" city on Salita Santa
Caterina. Even though she is not a fashion designer, Pupi
has made a name for herself in the fashion world thanks to her
elegance, simplicity, good taste, and an eye for detail.
Her interpretative flair and creation of a unique and tenaciously
independent language set an example and made her an indubitable and
influential master of style.

A few years ago, Pupi Solari amused herself by
renovating an old Milanese ice cream parlor, personally choosing
every detail of the image, product, and even the name of the café:
Leonardo's. She has supported the Benedetta D'Intino Foundation
since its establishment, and she established a scholarship for
research at the Carlo Besta Institute in memory of her husband
Giorgio Fattori, a man of extraordinary culture.

A few years ago, in 2002, during a dinner party held in honor of
Bruce Weber that for one evening transformed the
old headquarters of Vogue Italia on Piazza
Castello into a sort of museum dedicated to Weber's creativity and
aesthetic sense, the famous American photographer, in
the midst of the many guests crowding the office, asked me the name
of a woman he saw there with a powerful, luminous face and offered
to immediately take her portrait. This is just one anecdote of many
stories, experiences, and existential reflections that reveal the
magnetism and power of Pupi Solari and her
indomitable ability to reinvent herself each day, have fun, and
enjoy her life.