Tools for better social media marketing

Without a decent sized following you won’t you won’t get anywhere. Peddling content to less than a 500 people on Twitter is like trying to move a kayak through a river by paddling the water with toothpicks – it just doesn’t work.

At the most basic level, you must first have these 4 requirements –

A complete and unique profile with an alluring picture (being unique is key on Twitter)

Links to make your profiles easy to find in your profile and elsewhere

Great content (of course)

Great people that you can interact with

After this base is established, Manage Flitter gives you all the other tools you need to make your profile the stuff of legend.

Here’s a quick list of what it can do:

Sort your followers/following lists by a range of criteria

Find new people to follow with their robust search

Find the time when your followers are most online

Schedule tweets appropriately with their advances posting feature

Track those who unfollowed you

Manage multiple Twitter accounts

What we like to you this for most, is to get information on users to build the right follower to following ratio. It important that you aren’t following more users than you having following you as that gives users a “spammy” image of your brand.

anage Flitter can help grow your follower base on Twitter – but what about engaging that following? BuzzSumo tells you what’s trending, where it’s trending, and a ton of other useful information about that content.

This information can tell you what you might want to consider building content around.

It can give you keyword information and a list of the most popular content that day, week, and month.

Not only an idea springboard, you can use it to hop on a post and create a comment, to build your brand’s authority.

You can also see what’s popular on specific social networks. If certain topics are more popular on one network than another, build that into your sharing strategy.

Track a name, brand, or service and even your competitor’s mention with keyword search

What we really love about this tool, is that it guides us and keeps us from second guessing ourselves on a decision. With so much data on what we should do next, we can make decisions both faster and with more confidence.

A close runner-up to that mention, is that this tool turns otherwise nebulous social channels into lead-filled opportunities. It clears up the ambiguity social media naturally has and shows us what leads are really at our finger tips.

And exactly that is why it’s so useful. The number one rated problem among marketers using influencer marketing is that they can’t seem to connect with the most relevant influencers to their niche.

This tool really drills down on this specific gap in the strategy and takes pains to solve it.

You can build influencer lists by topic with keywords, and it will suggest powerful influencers that are most relevant to you.

But the best part is that is uses a huge wealth of data to identify who exactly to suggest to you. Some of this data is the geo-targeting, the language, the connection overlaps, the interests of that influencer, and their networks.

Subscribe to Blog Updates

Subscribe to our mailing list to receive updates about new posts to the Digital Success blog

Email *

About Us

The mission and goal of Digital Success is to provide the best digital marketing services in the world for small businesses to achieve unprecedented growth. As pioneers of this path for 17 years, we maintain our non-negotiable standard of excellence every day.

Over these years we’ve built a digital understanding of which there is no competition. Leveraging this powerful knowledge and experience is how we create the online connections that deliver real results for our clients day after day.