Attracting and Retaining Residents - MKL001

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On-Demand Open Enrollment

On-Demand

Do you need help setting optimal rents and increasing signed leases? This course reviews the key components of effective and profitable marketing and leasing activities. Through video-based scenarios, you’ll explore tips and best practices for attracting residents to the building, increasing signed leases, reducing turnover, and maximizing income for the owner. This course will help you to:

When managing multifamily properties, you need a broad range of skills to manage your property operations successfully from both a short- and long-term perspective. Managing People & Marketing/Multifamily Track, the first of a two-part series, addresses leading your property management team to enhance performance and marketing and leasing concepts that will help your properties thrive in today’s competitive real estate market.

When managing office buildings, you need a broad range of skills to manage your property operations successfully from both a short- and long-term perspective. Managing People & Marketing/Office Track, the first of a two-part series, addresses leading your property management team to enhance performance and marketing and leasing concepts that will help your properties thrive in today’s competitive real estate market.

Get the most bang for your buck. Complete this course to learn how to position your rental property to succeed in your market. Discover what’s unique about marketing multifamily properties, learn what it takes maximize the value of the property, meet owner’s goals, and more effectively attract and retain tenants.

Register today and start dominating the marketplace.

See the Big Picture. Understand the impact of business cycles on supply and demand, and how economics play a role in marketing and leasing.

Take a Look Around. Learn to analyze the market including neighborhood and regional demographics, subject property and competition analysis, and rent setting strategies

Position Your Property. Want to hit your target audience? Develop a marketing mindset and learn to incorporate advertising, public relations, social media, and analytics.

Maximize Your People. Understand what it takes to run an effective leasing office, and the role that staff organization, communication, and incentives play in attracting new residents

Classroom: The classroom course is 2 days, including lunch and breaks. Typical course timeframe is 8:00 a.m. to 5:00 p.m. each day. Select a specific offering of the course from the dropdown menu above for exact dates and times. The course exam is taken online within 7 days after completing the course; instructions to access the exam are provided during the course.

Online: The online course takes approximately 4-6 hours to complete, followed by the online course exam.

Apply principles to practice by working with real-world scenarios designed to teach you the major aspects of market analysis, effective marketing practices, and successful lease negotiations for your office space.

Marketing and Leasing Strategies for Office Buildings - MKL406

* Course qualifies for early pricing.Classroom offerings: Register 30 days or earlier prior to the start date of an eligible course to save $100.

Classroom: The classroom course is 2 days, including lunch and breaks. Typical course timeframe is 8:00 a.m. to 5:00 p.m. each day. Select a specific offering of the course from the dropdown menu above for exact dates and times. The course exam is taken online within 7 days after completing the course; instructions to access the exam are provided during the course.

Online: The online course takes approximately 4-6 hours to complete, followed by the online course exam.

Learn effective marketing and leasing tactics specific to retail properties that will help you achieve the right balance of retailers, increase retail traffic and generate greater sales per square foot.

Marketing and Leasing Strategies for Retail Properties - MKL404

* Course qualifies for early pricing.Classroom offerings: Register 30 days or earlier prior to the start date of an eligible course to save $100.

Classroom: The classroom course is 2 days, including lunch and breaks. Typical course timeframe is 8:00 a.m. to 5:00 p.m. each day. Select a specific offering of the course from the dropdown menu above for exact dates and times. The course exam is taken online within 7 days after completing the course; instructions to access the exam are provided during the course.

Online: The online course takes approximately 4-6 hours to complete, followed by the online course exam.

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