- Release new boring template
- Apply said template to all national sides every Euro/World Cup
- Newspapers print headlines citing outrage at £90 elite version of said boring template
- Release set of garish third shirts for Champions League Teams based said boring template
- Bless the peasants unfortunate enough not in the top 6 of the top leagues with a shitty away kit based on boring template
- Wait 2 years
- Repeat cycle