Category: Industry News

The energy around here continues as we add new team members to the Helix Education family. We are excited to be bringing in institutional talent – their level of insight into online programs, their experience on the front lines, and their keen understanding of institutional operations are a tremendous asset to both our company and […]

To say that life has been a bit of a whirlwind here at Helix Education is an understatement. In the last five months, we’ve made a strategic acquisition, we’ve expanded our leadership team, we’ve renamed ourselves, and we’ve been hard at work advancing our services and technologies. Industry insiders are taking note. Our President and […]

It’s awards season for everyone from Hollywood to Helix Education. While we aren’t dressed in our gowns and tails, holding a gold statue, or even preparing an Oscar-winning acceptance speech, we would like to take a minute to express our thanks and gratitude to the team at Pitney Bowes Presort Services -Corona for awarding us […]

It’s been an exciting two weeks here at Helix Education – we have a new name, a new vision, and a new approach to helping schools find, enroll, retain and teach students. We’ve spent time over the last several days sharing this news with our employees, who are inspired to support our strategy, and with […]

It’s always nice when your path crosses with that of a previous colleague who you respect, but it’s especially nice when you actually have the opportunity to work together again. I’m excited to announce that John Dobbertin has come on board as General Manager of Enterprise Services, and Carey Hilderbrand, has assumed the role of […]

From acquisition to transition to integration to implementation – that pretty much sums up our lives over the last several months. You’ll likely remember that last October, we acquired the technology assets and support infrastructure of Altius Education. We did so with the intent of further developing its solutions and expanding our footprint along the […]

While it’s certainly much easier to just assume the last marketing channel a student encountered was the one that produced an inquiry, this last-click credit approach is no way to go. How do you really know which of your channels and campaigns are working, which ones are impacting others, and where you should be putting […]

Last week marked quite a major milestone in Datamark’s 26 year history serving the higher education market. We announced the acquisition of the technology assets and support infrastructure of Altius. While we didn’t purchase the entire company, we did buy its impressive technology, intellectual property and infrastructure. This includes Helix, a competency-based online learning platform, […]

The reasons why a student does or doesn’t enroll can vary across the board, but if your enrollment advisors had a better understanding of the trends and could identify a student’s decision to enroll early on in the process, just imagine the possibilities. They could focus in on the highest potential inquiries and offer up […]

Our LeadsCouncil membership keeps getting better and better – talk about a proactive group. As part of its continual effort to bring new strategies and ideas to the market, LeadsCouncil has asked us to participate in its Demo Days of Summer series. Join us on Wednesday, September 18th at 12:00 p.m. mountain time for a […]

Our partners over at KXEN shared some great news today, and we just couldn’t resist sharing the results too. As many of you know, at Datamark, we are passionate about data. It gives us visibility into the student enrollment life cycle that in turn drives our solutions and our client results. Through data and predictive […]

Since launching The Print Store in January, more and more schools are logging on to our convenient, centralized online ordering solution. They are simplifying their small run printing and mailing projects online, on-demand. So now it is your chance to see what your colleagues at other schools are doing! They are creating efficiencies. Because we […]

For those of you who have never attended a LeadsCon event, we highly encourage you to consider it. And for those of you who have, you know exactly how excited we are about the upcoming LeadsCon East in NYC next week, August 13th-15th. We have the privilege of speaking at this year’s LeadsCon East Buyer’s […]

“In college marketing, print appears to be forever.” This statement was recently published in an article in Direct Marketing News, “Traditional Marketing Gets Charged Up.” The article also featured Datamark and our own Rick Bentz talking about trends in higher education enrollment marketing. To summarize, the marketing landscape isn’t necessarily changing, but more so it […]

Often times increasing your website traffic can be accomplished by purchasing additional banner ads, adding new keywords to your site, and increasing your social media presence. While these tactics may result in more eyeballs on your website, they don’t necessarily guarantee you will increase traffic with the rights kinds of visitors. Believe it or not, […]

Our EduPortal partners are taking the Telephone Consumer Protection Act (TCPA) compliance requirements very seriously, especially with the significant uptick of leads coming through mobile devices. Below is an example of a leading vendor’s efforts to remain compliant. Efforts from this particular vendor include both On Form disclaimer display and Display Confirmation delivery. The Express […]

In the world of Education Portals there has been a proliferation of new channels of lead generation. In this post, I’ve outlined 5 channels that we’ve seen gaining traction over the last 4 to 6 months: 1. Education offerings delivered through mobile devices: Mobile continues to be a popular device choice for prospective students as […]

We’ve been back a little over a week now from another successful APSCU Annual Convention, which has been just enough time to digest the wealth of information, the candid conversations, and the increasingly positive tone on the exhibit floor. Let’s face it, with shrinking budgets and increased regulatory demands, APSCU schools have had their fair […]

Datamark had the privilege of leading two speaking sessions at the 2013 APSCU Annual Convention in Orlando. For those of you who missed our session or perhaps just want a recap, this is your chance. During our first session, Tips and Tricks to Help Enrollment Marketers be More Efficient with Less Money, we were joined […]

The 2013 APSCU Annual Convention is right around the corner – the premier industry event for us to meet with private sector colleges and universities, network with our partners, and present to an eager crowd. We have two insightful sessions planned for this year, and are lucky enough to have a great line up of […]

Every month University Business highlights products and services that are useful to educators, and among their current features is our Print Store! If you haven’t had a chance to see it yet, check it out here. The Print Store is our answer to the question, “How do schools develop and deliver small run print materials […]

For some prospective students it simply takes time to make the decision to apply and enroll, and for others, a little bit of nurturing can go a long way. We teamed up with our colleagues, Martin Lind at Leads360 and Chris McArdle at Neustar, to dissect the extent to which inquiry nurturing programs exist at […]

They say the whole is greater than the sum of its parts. I buy it, for the most part, especially when you think about it in terms of our new Lead Confidence Toolkit. All of our lead management and compliance solutions have value in their own right. But when bundled together, the impact is far […]

Imagine you are hosting an open house and want to promote it to 500 prospective students through direct mail. The open house is in 2 weeks, and you need to send something out fast in order to boost attendance. Now imagine the printer down the street only gives price breaks for big print jobs. Do […]

Just because a prospective student doesn’t begin to move forward through the enrollment process at first, doesn’t mean that individual won’t at some point. So, how do you continue to nurture that prospect to get to that point? We recently teamed up with our colleagues at Leads360 and Neustar® (formerly TARGUSinfo) to publish a joint […]

In this final part of our three-part CPL and traditional media series, we outline the importance of video. Videos are coming on the scene and are being used extensively during the evaluation process. Recent Google video usage studies suggest that there has been a significant uptick in use of higher education video assets on the […]

Part one of Three: Response integration and attribution Staying on top of the trends and happenings with regards to CPL and media is a key priority for us at Datamark. We’ve compiled a three-part series that feature observations which may be key to your future marketing plans as you look to attract the attention of […]

One of the true privileges of my role is being able to help attract and develop the next generation of education marketing leaders at Datamark. While it’s always fun to hire great talent, it’s even more fun to be able to see the advancement of internal rising stars. On behalf of our CEO, Tom Dearden, […]

It’s that time of year again when nearly 1500 people from hundreds of private sector schools will gather to network, discuss the future of the industry and learn how they can better serve their students. This year, Datamark was selected to moderate two interactive panels at the APSCU Annual Convention. We’ve lined up a stellar […]

What a year it has been on the regulatory front in higher education. In an industry that has seen such tremendous growth over the years, now more than ever colleges and universities are tightening the reigns, setting different expectations, implementing new policies and navigating a whole new era of compliance. I recently had a chance […]

On October 11, APSCU published guidance for its membership on “The Misrepresentation Rule and Third-Party Vendors.” We congratulate APSCU on the publication of this very comprehensive treatment of a very complex topic, particularly its holistic review of the federal and state regulatory issues beyond “Substantial Misrepresentation” that education marketers must consider. We view the publication […]

I’d intended to pass along what we saw at LeadsCon East a few weeks back, and have finally had the chance to put “pen” to “paper.” LeadsCon has developed into one of the top places to network with the education CPL community. Congratulations to Dave Wengel and Jay Weintraub on their success. Attendees tend to […]

As we previously discussed, the U.S. Department of Education’s misrepresentation rules open up colleges and universities to greater liability and accountability. So what can we as education marketers expect when these rules go into effect? Based on our research, we predict the new regulations will cause: Demand for Greater Visibility – colleges will require audit-level […]

The U.S. Department of Education’s misrepresentation regulations, which are slated to go into effect on July 1, 2011, create a significant risk when it comes to performance-based (CPL) Internet marketing. The rules bring a whole new meaning to what constitutes misrepresentation. Specifically these amendments will: Expand the scope of misrepresentation to include “any statement that […]

“In the crowded field of private colleges, only those that differentiate themselves with signature programs and unique marketing strategies can hope to thrive in a challenging economy, several panelists stressed here on Tuesday at the annual meeting of the National Association of Independent Colleges and Universities.” – The Chronicle of Higher Education, February 1, 2011 […]

I have spent the last several months exploring the topic of behavioral marketing. As I have read, researched, and discussed the topic I have found some great quotes. I’d like to share one of them from Bill Bernbach: At the heart of an effective creative philosophy is the belief that nothing is so powerful as an […]

In today’s economy with both greater demand for education and skyrocketing tuition rates coupled with a decline in fiscal support, students are wise to question and understand what they are getting for their investment of time and money. This is making today’s admissions environment more competitive than ever as all schools are being asked to […]