‘Proving the Value of Campaigns – How to Measure Advertising Effectiveness in a Digital Age’

We’ll be discussing media owner measurement, which has recently filled the top spot in Theorem’s Media Agency Panel feedback. As such, it’s clear that insufficient post campaign measurement is holding back spend in digital. Through our exciting speaker line-up from different areas of digital, we aim to shine light on this important area, and host debates between leading experts of the digital media industry. We hope to see you there!

This is an invitation only event. Contact us if you would like to attend.

An ad served doesn’t necessarily mean an ad viewed, and digital advertisers, agencies and publishers are catching on as the industry shifts toward valuing viewable – rather than served – impressions. So what affects an ad’s viewability? It depends on who you ask. Theorem conducted a study on the present and future of online ad viewability with partner InSkin Media to analyze the most important factors.

…you don’t have to go all the way there in one leap. Theorem Inc.’s delivery head, Manuel Moreta, discusses the steps necessary for moving towards Dynamic Creative Optimization (DCO).

No one would deny that one of the major drivers of change in the digital marketing sector is the move to user-centric design. And it’s got to be seen as a positive development. Why? Because the only way to create compelling, personalized content that really connects with target groups is to make sure it’s produced at the most individualized, customized level possible.