44.4% Weibo Users Uses E-commerce Apps Every Day in 2015

Weibo was the most active social mobile app in China in 2015 with high user monthly coverage rate and long usage time according to TrustData. Monthly active users of Weibo was 222 million as of September 2015 according to Tencent and daily coverage rate of Weibo was 12.4% ranking first in mobile information apps.

Alibaba and Tencent accounted for the majority of top 10 mobile apps by user coverage in China in 2015. Weibo app, one of few made it to the top 10 that don’t belong to BAT, had 21.7% monthly user coverage rate in 2015. WeChat and QQ were the top two with the highest user coverage rate.

Compared with video or news apps, social communication apps such as WeChat and QQ had high usage time. Users launched Taobao app 5.26 times per month and Weibo 5.17 times per month. Daily active searches exceeded 200 million by the end of November 2015 on Weibo.

Although instant messaging apps had obvious advantages in using times, their average usage minutes were relatively shorter compared with video and browser apps. Average per usage minutes of Weibo were only 4.2 minutes shorter than 18.7 minutes of Tencent Video.

Among the mobile information applications including video apps, news apps, instant messaging apps and literary apps, Weibo ranked first in daily coverage users, followed by Tencent Video and Youku Video.

Monthly average retention rate of Weibo was 6.8 days higher than 5.7 days from Tencent News. 41.0% Tencent News users would use the app for 1 to 5 days and 1.9% would use 6 to 10 days in the following month. Weibo’s user retention rate was over 11 days.

Penetration rate of Weibo was very high in tier-1 and tier-2 cities in China in 2015. The young generation was the driving force. 44.4% Weibo users used e-commerce apps every day ranking first in mobile apps, followed by iQIYI and Youku.