New G-Star RAW campaign has chess theme

2/17/2014 – It is no news that G-Star RAW had renewed their collaboration with Magnus Carlsen for their 2014 clothes line, a decision cemented before he had even become world champion, but what was surprising was the campaign itself. Starring alongside him is model Lily Cole, in a chess match, both over the board, and in a highly stylized representation with great production values. Well worth watching.

Everyone uses ChessBase, from the World Champion to the amateur next door. Start your personal success story with ChessBase 14 and enjoy your chess even more!

Along with the ChessBase 14 program you can access the Live Database of 8 million games, and receive three months of free ChesssBase Account Premium membership and all of our online apps! Have a look today!

As had already been announced, G-Star RAW had renewed their collaboration with Magnus Carlsen for 2014, a decision made before he wrested the world title from Vishy Anand. The first videos of the campaign, starring Magnus Carlsen and Lily Cole, the famous 26-year-old British model and actress, have come out and there is an important and significant difference this time round.

The website now shows new pictures displaying Magnus in the 2014 line of clothes

Rather than displaying a classic clothes campaign in which a chess player happens to be a star protagonist, the campaign itself is now themed around chess, showing more clearly the weight Carlsen’s prestige is perceived to bring.

The very opening scene says it all

The video brings spectacular production values with stylized shots

Lily Cole's stark red hair and blue eyes provide a great contrast

An army of Magnus Carlsens...

...headed by the one and only face....

an army of Lily Coles.

Flying bodies, racing horses, punched clocks: it is all there

The commercial can be viewed in full HD

Behind the scenes

There is even a Behind the Scenes video, lasting a little under two minutes, showing the work behind the filming, shots, and clothes. It is short but entertaining.

The spacious locale shows the backdrop behind Magnus in the high chair is not
a graphics montage

In case there were any doubts

Footage is taken of both models racing at full speed

The video of the Behind the Scenes and other G-Star videos can be seen at their YouTube channel

Albert SilverBorn in the US, he grew up in Paris, France, where he completed his Baccalaureat, and after college moved to Rio de Janeiro, Brazil. He had a peak rating of 2240 FIDE, and was a key designer of Chess Assistant 6. In 2010 he joined the ChessBase family as an editor and writer at ChessBase News. He is also a passionate photographer with work appearing in numerous publications.

See also

3/9/2018 – Twitter is becoming a battlefield of exchanges between top players these days. The Candidates 2018 is beginning in a couple of days from now and Magnus Carlsen and Anish Giri have already had quite some serious battle of words on Twitter. While Magnus attacked Anish with all his might, the Dutch GM has been able to maintain his cool. A lot of this happened after it was made public that Anish Giri is working with Vladimir Kramnik in Berlin. We bring you chronologically all of what happened along with some background behind the tweets! | Photo: Lennart Ootes

See also

11/27/2017 – Magnus Carlsen added his name to his esteemed predecessors on a very special Fritz 15 DVD on the eve of the Fritz 16 release. We've finally picked the winner to our "Ask Magnus" Q&A webcast contest. Plus our next very special on Tuesday will be Wesley So!

Video

The setup for White recommended by Valeri Lilov is solid and easy to play – the thematic moves are almost always the same ones: Nge2, 0-0, Bg5 (or Be3), Nd5, Qd2. Later, according to Black’s setup, things continue with f4 or even Rac1, b4 and play on the queenside. Starting with the classic Botvinnik-Spassky, Leiden 1970, the author describes this universally employable setup in 7 videos (+ intro and conclusion).