Divine Flavor revamps branding, opens new warehouse

Nogales, Ariz.-based Divine Flavor rolled out a new brand identity and logo and opened a warehouse at the company’s headquarters.

The company opened the 70,000-square-foot refrigerated warehouse May 23, according to a news release. It features seven cold rooms, a USDA-approved inspection area and repackaging machinery and equipment, according to the release.

“Our new warehouse will help us elevate the level of service we offer to customers, but also to drivers and trucking companies with whom we work closely as warehouse capacity ramps up,” Pedro Batiz, cofounder and vice president of sales for Divine Flavor, said in the release.

The company’s new logo and brand identity were unveiled with the new warehouse, according to the release. The logo features a happy, healthy child and was designed to emphasize Divine Flavor’s committment to social responsibility, according to the release.

“We are excited to share our new logo with food professionals and consumers across North America,” Alan Aguirre, cofounder and CEO of Divine Flavor, said in the release.

“Our new image shows that we deeply care about our produce, our employees, our retail partners, our customers, and of course the Earth. It allows us to answer today’s demand for sustainable, socially responsible eating and living.”

Divine Flavor rolled out a redesigned website last fall, according to the release.

The company is a distributor of organic and conventional fruit, vegetables and nuts.