Branding rule 1: Don’t choose a name that is a) taken, and/or b) taken by a porn site.

Dell has quietly launched a new blog to create a direct channel to consumers, named “one2one” which was also the name of a porn site. This site is #1 if you search the term in Google. Dell explains:

“We looked at the site in question before we launched. We were planning to use a sub-domain and felt it would not be an issue. We also were betting that the few Dell customers who ended up there would realize it’s NOT Dell’s blog. Other than that, we just admired their SEO skills.”

Whether that is true or not, the blog has now been renamed Direct2Dell. Apparently Dell also linked to the adult website in question in the blog post above. That link has now ben removed.