WTF? The Uber Iconic Yves Saint Laurent Fashion House Has New Logo + Name

WTF? The Uber Iconic Yves Saint Laurent Fashion House Has New Logo + Name

New YSL director Hedi Slimane apparently doesn’t like the “Y,” or the name of the company he’s working for.

-PJ Gach

Yves Saint Laurent on so many levels changed the way we think about and view fashion. His designs were groundbreaking and gave women sartorial freedom. To discuss all of his innovations could take hours. Here’s just one example of his genius: YSL created the Le Smoking, a sexy take on the classic tux for women. Until he did it, the very idea that a woman could wear pants in the evening was unheard of! What he did for the now ubiquitous Boho style, check his Russian influenced collection and you can see how what he did in the ’70s reverberates even today.

Now Hedi Slimane, one of the “bad boys” of fashion has now resurfaced, after being let go from Dior so many years ago, and who designed for YSL Homme in the ’90s, is now the Creative Director of YSL. One of the first things he’s done is change the logo. This move, in my oh so humble opinion, is stupid.

Yesterday, Fashionista reported on the logo change and the name change. Slimane is using YSL’s logo from the ‘60s, back when YSL was the first French couturier to create a ready-to-wear line. It was called Saint Laurent Rive Gauche, later shortened to Rive Gauche. So, Slimane is rebranding the fashion house with a logo and a name that hasn’t seen the light of day in years. A good thing? He’s using Saint Laurent Paris for the label and logo. How quickly would you grab something with the label Saint Laurent Paris? Would you take a double look and think it’s a fake? You know something that “fell off the back of a truck?” Would you think it’s a do-nothing brand with over-reaching expectations? Do you even care?

Maybe I’m overreacting, but to me, it seems that in one swoop Slimane wants to wipe out a legend. By simply taking out the first name, Yves, he reduces an iconic fashion company into something ordinary. It would be like taking Chanel and calling it The Little Black Dress Ltd, simply because Coco Chanel initially made a name for herself creating (among other items) the classic LBD.

I do wonder if there’s enough of a public uproar will the logo and name change really happen? Remember when Gap revealed their new logo, a weird blue box, it was met with nasty comments by the thousands.

However, I quite understand the idea of making your mark, that you want to show the world that you have a unique vision and are a force to reckoned with. I just don’t think you have to do it by dancing on a grave.

criminallawfirm.org I grew up in the 1980s when it seemed that everyone wanted to be a lawyer like the ones on LA Law.wolffinance.org Car buying has grown simpler by the time due to growth of car finance schemes. Financing your car appropriately takes into account your financial conditions and repayment capacity before giving you a car finance loan.businessformations.org Considering failure is valuable, though, because the very ingredients that make for business failure can be transformed into business success.businessvids.org During the 2000s, business planning and entrepreneurship experienced a resurgence due to the massive and expansive growth of Web 2. 0 businesses and the solid GDP growth of the US.businessitonline.org Having the potential to turn the sails in favour of neophytes and bring down incumbents, Digital Disruption is reshaping markets with the speed and force that has no match in history! Survivors are those businesses that are pro-actively adopting digital, but in order to thrive, they must also innovate new business models to keep pace with the digital age!help-health.org A general conception among the consumers is that cheap health insurance should not be costly-the cheapest health insurance plan available in the market is their target.healthlawbenefits.org In the last few months there have been many Health Care Reform rules and regulations updated by the Health and Human Services Department.questionmyhealth.org Health, good or bad, is too often something that happens TO people. This article offers an alternative way to view health, as either static or earned.

reflectionsofbeautyBeauty is everywhere if we would only care to look with spiritual eyes. What often escapes the mind is what the heart cannot ignore, for as the heart is beautiful, so is this what it is able to recognize and appreciate perfectly.goodgoshbeautyOn the different theories of beauty and the role of perception in the judgment of beauty. The psychology of beauty is complex not just because the concept of beauty is as yet undefined but also because it is largely true that beauty lies in the eyes of the beholder or how individuals perceive other people or things.weddingwhisperersYour Indian marriage proposal or matchmaking has taken place. You know that the next step is planning your Indian wedding, but where do you start? Read on further to discover what will be the next steps to take to prepare for your wedding.bornweddingLet us help you explore Australia to find the perfect wedding venue for your ceremony and reception. Whichever location you choose you can rest assured that you and your guests will experience a wealth of fantastic scenery, blue skies and hours of sunshine downunder!smithfieldweddingsGetting your wedding gown cleaned and preserved as soon after your wedding as possible helps to give you the very best possible results. You can still have your gown cleaned and preserved years later, but the delay can cause problems. Which of the three wedding gown preservation methods is best?gladstone-educationHigher education in India has entered into a new phase with the invasion of foreign universities and increasing aspirations of Indian students.fsaaeducationEducation is something that many have said much about. Most of these are complex or vague. Consider Aristotle's description ('an ornament in prosperity' and 'a refuge in adversity') or Joseph Addison's ('What sculpture is to a block of marble, education is to a human soul').

keystone-schoolAs with many school systems across the United States, Arizona Schools have several measurement and accountability programs in place to improve student scholastic achievement.punditschoolOne of the most asked questions by migrants is "How do I choose a school for my children? ". This article looks at some of the things you can do to help make that task a little easier. The article offers advice and websites for you to carry out your own research.choicecollegeconsultingIn trying to decide what type of college will best meet your wants and needs there are many things to consider. Listed below are some of the factors you will need to consider in deciding where you want to go to college.thebeautyboxBeauty is the source of your personal magic; it is the essence of who you are, it connects you to others and to the plenty of this planet.sunvalleyautocareWe have separated children's sun protection into two categories. 1. Babies and Sun Protection and 2. Kids and Sun Protection…. I guess there should be a third category for teenagers but as they say, "Cats have nine lives.icounselingservicesAn Enterprise Service Bus (ESB) is a flexible connectivity infrastructure for integrating applications and services. The Enterprise Service Bus(ESB) can help you achieve the goal of SOA.intoservicesWhether you are looking for a service provider in household energy, telecommunication, banking and finance, insurance, travel, technology or even shopping, you deserve nothing but the very best as a customer.suisunbusinessnewsDo you ever worry that your business will fail? It's hard to contemplate failure, especially when you're working so hard and want so much to be successful.babycaseSome babies are naturally prone to be smart by genetics, while others are less apt to get the 'genius gene'. However, as parents it is our duty to harness the full potential of our children from birth. Here's 20 ways to encourage early learning development for your baby…autohavenonlineAuto (car) insurance is a type of insurance coverage for damage to and resulting from an auto. Insurance of this type can cover a variety of things depending on the kind of auto insurance that has been purchased.suppliesautoThe end result is much lower repair bills with a great friendly service. This is the insiders' step by step approach on how best to find the right local auto repairs.roadrunnerautomartThis is the easiest way of finding the best local garage to use for any auto repairs. The end result is the car is serviced or repaired the way you want it to be done and at prices agreed.brightontechA sound tech's primary duty is to assist the sound engineer and he has only one major responsibility, which is to be attentive. Here are some specific instructions to become a better sound tech.safeguardsportsSports Betting Champ, John Morrison is most well known for his 97% win rate MLB/NBA sports betting system. But, the Sports Betting Champ has also brought us other valuable products…fan-sportYou are a sports fan and your life revolves around your favorite teams and athletes. Decorating a room to show off your team spirit and loyalty is a must.