Most entrepreneurs that we have written about have turned to starting up to fulfill their long held passions. But in case of Anuj Mehta he donned the entrepreneur hat, to help save their family business. Anuj is Mathematics graduate and also a trained computer programmer, while he does enjoy coding, he shouldered the responsibility of bringing on track a sinking toy business that he inherited from his father. “We were OE suppliers to Blow Plast India Ltd – LEO Toys, but when the company exited the country in late 90s, we had trouble staying afloat,” says Anuj.