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Dispense Direct

2017 • App Design • Branding

Cannabis legalization was on the horizon for Canada in 2017, and an opportunity arose to help deliver it right to the doorstep. The Manitoba government was accepting business proposals and a client wanted to develop a Cannabis delivery app: Dispense Direct would be an accessible, responsible, and prudent cannabis one-stop shop.

Braden Froese, Kevin Jorgenson and I donned shades and forged a crack team to get the job done on a tight timeline. We created the identity, app prototype, and UX Plan. Internally, we only referred to it as ”Project K” and kept the blinds drawn. The final product was a quick, convenient, chill user experience.