Cookie Policy

What is a cookie and what is it for?
Cookies are small bits of information which are collected during your visit to our websites. This information is saved on your computer or any device enabled to surf the web, such as smartphones or tablets.
What kind of cookies do we use and to what purpose?
Our website uses different cookies and similar tools, each of them has a specific function, as stated in the table below. Navigation cookies
These cookies automatically collect the standard information of your computer, such as IP address, browser, operating system or language, all of that enables the website to work correctly and to view the content in your language from your first access.
They are able to recognise which country you’re connecting from and each time that you will visit the site, they make it possible for you to be automatically addressed to the website’s version foreseen for your country.
These cookies are necessary for the website’s functioning. Functional cookies
We use cookies to make the website’s use easier, to better adapt its content to your interest and needs and to help us to speed up your future experiences and activities on our website. These cookies simplify the interaction between user and website thus allowing the latter to remember preferences and individual activities, therefore saving you time and contributing to a simpler and more efficient web-browsing.
If you’re a registered user, thanks to functional cookies, you’ll be recognised as such when you’ll access the services offered to registered users or you will come back to the website later.
These cookies are not necessary for the website’s functioning, but they improve its quality and browsing experience. Analytical cookies
We use cookies also for anonymous aggregate statistics which enable us to understand how users use our website and to improve its structure, contents and services.
Cookies have in fact the capacity to remember information on the site (e.g. language, number of visits, size of the font) and to facilitate the implementation of different services (e.g. user registration, content of the basket, subscription to newsletter or other updates about products, etc.).
We cannot identify you personally through the use of cookies on this website,
For transparency purposes, we have drawn up a list of all cookies which we use and their respective purposes. Please keep in mind that by using this website, you accept the use of the cookies listed below.

Cookie type

Duration

Purpose

Origin

_utma

Two years (from the first use or from the subsequent update)

It distinguishes users and sessions

Google Analytics

_utmb

30 minutes (from the first use or from the subsequent update)

It identifies new sessions or new visits

Google Analytics

_utmc

Up until the end of the browsing session

Interoperability with urchin.js

_utmz

6 months (from the first use or from the subsequent update)

It stores data about the origin of traffic which explain the reaction of the user to the website’s content

Google Analytics

_utmv

2 years (from the first use to the subsequent update)

It stores the variable and personalised user’s data

Google Analytics

Can I disable cookies?
You may modify the settings of the cookies which are downloaded on your computer or mobile device through your browser’s functions. The majority of browsers are initially set up to accept cookies automatically, however, you may modify these settings to block cookie or to be warned when cookies are sent to your device. Furthermore, you may also eliminate the cookies that the browser has already stored on your device. To adjust or modify your browser’s settings, you need to consult the instruction’s leaflet or your browser’s help screen.
Disabling cookies that we use could influence your browsing experience, preventing you to efficiently access certain areas of the site or personalised information when you visit it again.
Please remember to set up your device’s (computer, smartphone, tablet) browser consistently so that each device is adjusted to reflect your preferences relating to cookies.
You may obtained detailed information about the cookies’ functions and the mode of activation and deactivation on major browsers through www.aboutcookies.org or http://www.allaboutcookies.org/privacy-policy.htm.
To disable analytical cookies and to prevent Google Analytics to collect data about your browsing, you may download the browser’s additional component to disable Google Analytics: tools.google.com/dlpage/gaoptout.

ADVERTISING CAMPAIGN

SPRING SUMMER 2015

The new Blugirl advertising campaign captures the romantic and bohemian spirit of the Spring/Summer 2015 collection. Ruth Bell, shot by Yelena Yemchuk, is the personification of an ethereal beauty and captivates the observer with her deep look. The dresses, with their prints, evoke an imaginary world characterized by abstract floral motifs and precious 3D embroideries, bringing to life dreams, emotions and color harmonies.An irreverent and instinctive mix & match, in which past and present, military references and delicacies merge in an intimately familiar setting.