Apple Ready To Launch "Far Reaching" Video Service That Will Disrupt Traditional TV Businesshttp://www.businessinsider.com/apple-tv-cloud-service-2011-4/comments
en-usWed, 31 Dec 1969 19:00:00 -0500Sun, 18 Feb 2018 01:11:23 -0500Jay Yarowhttp://www.businessinsider.com/c/4da6a6d7cadcbb4c5d010000Jean-Paul BéludThu, 14 Apr 2011 03:48:39 -0400http://www.businessinsider.com/c/4da6a6d7cadcbb4c5d010000
All comments made are wise and could hold some truth.
It remains that Apple's business is about easing access to media-related content and applications.
TV till recently was too a simple device to need Apple ease its access. But TVs get connected and suddenly content access becomes complicated : thousands of sources for thousands of thousands of pieces of content. Current search engines aren't good at easing end user's choice in that area and that may simply be a matter of presentation and recommendation.
I don't know if Apple's aiming at that, but it would make sense they lead a way to search, present and access this content. Furthermore, web content being non-linear by nature (as opposed to TV), and allowing for profiling e essence (because of search and recommendation), is fabulous for targeted ads enrichment - meaning much greater value than TV ads.
And once you're king of multimedia content search, classical web search should not be that much complicated, right ?
Last, to make that possible you need an enabler to connect the screens to the search resources. TV being not as autonomous and web-native as PC, phones, tablets, a proxy is necessary (even for connected TV as they're in the manufacturer's closed garden) : that's the purpose of Apple's TV (first versions helped build internal knowledge).
Not sure that's were Apple's boat is navigating, but video island is appealing enough to guess it could be their next step. After that they would be on all screens, distributing all content (well, books may be missing in the picture; could it be for the next iPad version ?).
JPBhttp://www.businessinsider.com/c/4da6a0814bd7c81b4d190000gregorylentThu, 14 Apr 2011 03:21:37 -0400http://www.businessinsider.com/c/4da6a0814bd7c81b4d190000
i don't have the bandwidth for that .. neither does most of the world ... and won't for a long time ... and then it will be throttledhttp://www.businessinsider.com/c/4da5b2cbccd1d52b3b300000Lonn DuganWed, 13 Apr 2011 10:27:23 -0400http://www.businessinsider.com/c/4da5b2cbccd1d52b3b300000
Apple builds on hardware. Makes clunky things elegant and simple. Always has. Look for the TV to become elegant and simple. Once it wears an apple, the game changes.http://www.businessinsider.com/c/4da58ea5ccd1d5c17c320000remigrumeauWed, 13 Apr 2011 07:53:09 -0400http://www.businessinsider.com/c/4da58ea5ccd1d5c17c320000
Call me crazy, but i think this huge datacenter is not for videos ... but for games.
iPhone/iPod Touch has accelerometer, gyroscope, wifi, bluetooth, vibrator, huge multitouch screen, speaker, microphone, ... it's a WiiMote killer.
Now imagine you can load your iPhone/iPad game on your AppleTV just like you do with its video stream.
Yeap, you have a next-gen console for $110, and let's face it, most of your friends have an iPhone or an iPod Touch so they all have a additionnal remote right in their pocket.
Apple would need a huge datacenter infrasctructur to provide a real online store (like Steam or XBoxLive) ... or to cloud-based everything. Apple succeded to make people pay for music again, perhaps they want to archieve the same with the second biggest market on earth: games (which is already more than 25% of purchased apps on the AppStore)
My 0,02€http://www.businessinsider.com/c/4da58621ccd1d53d76020000Matt AucklandWed, 13 Apr 2011 07:16:49 -0400http://www.businessinsider.com/c/4da58621ccd1d53d76020000
Something needs to happen to make the Apple TV 2 better than it is. I had a play with one the other day, and I was shocked how little content there is. Compare it to Boxee and see you what I mean.
Internet TV is finally taking off, but can Apple grab the market, not so sure.http://www.businessinsider.com/c/4da54618cadcbb29120f0000Chris GraysonWed, 13 Apr 2011 02:43:36 -0400http://www.businessinsider.com/c/4da54618cadcbb29120f0000
I think video is a smart thing for Apple to do. I can completely see the iPad (like the one I'm typing on right now) becoming to mobile video content what the iPod is to mobile audio content.
But I would have thought, as other here have suggested, that for video, they would use a distributed network rather than something this centralized. Previous speculation is that this data center would be for cloud based mobile services.
Given the timing of the construction of the data center, I have speculated that Apple may be launching their own search engine. Whether that is in fact the case, I think it would be smart if they did. They would instantly own their 10% of the OS market, if out of brand loyalty alone, plus it would give them their own search platform for mobile. And that would all combine to deprive Google of a significant piece of revenue that it uses. To subsidize other division where Apple and Google already compete directly. Consider that data centers don't pop-up overnight. This has been in the planning for a couple of years. At the time they approached North Carolina about tax incentives to construct this center, they were in the heat of their meltdown with Google, and there was much speculation that they might change their Safari default browser search to Bing. Suddenly they were aggressively pursuing tax breaks to build a massive data center.
Of course, the iPad was in the lab for many years, a video strategy could have been in the planning stages for some time as well.
I've been following the story of the mystery data-center since long before they even broke ground. I'm eternally fascinated by how they've succeeded in keeping people in the dark about its purpose for this long.http://www.businessinsider.com/c/4da4fa114bd7c8a4121a0000bmp2001Tue, 12 Apr 2011 21:19:13 -0400http://www.businessinsider.com/c/4da4fa114bd7c8a4121a0000
How about all of those rumors a few months back of Apple buying Netflix? Shifting from Amazon servers for Netflix to Apple? It would be much easier for Apple to do this instead of starting their own service.http://www.businessinsider.com/c/4da4b5ea4bd7c8a8231a0000media designerTue, 12 Apr 2011 16:28:26 -0400http://www.businessinsider.com/c/4da4b5ea4bd7c8a8231a0000
I love my AppleTV, it's a brilliant idea, and utilising this as a platform for a reliable video service is genius. I don't care if Apple get my money or Netflix or anyone else, someone is going to get paid when I watch movies. Besides the AppleTV just works. Plug in and watch. Yes, there are other boxes on the market, but I'd rather spend time using the thing than messing around hacking something to do what it's not designed for.
By the way, I really hope Apple has a better selection than Netflix in Canada. If you want to watch new content, you still have to use cable (eeks).http://www.businessinsider.com/c/4da4ab7e49e2ae9220140000Observer, Town, USTue, 12 Apr 2011 15:43:58 -0400http://www.businessinsider.com/c/4da4ab7e49e2ae9220140000
...with Apple being Clint Eastwood.
For a few dollars more we can fit a couple more on the cart. ;)http://www.businessinsider.com/c/4da4aa8eccd1d53208050000Observer, Town, USTue, 12 Apr 2011 15:39:58 -0400http://www.businessinsider.com/c/4da4aa8eccd1d53208050000
Why did Apple add Netflix to the Apple TV v2?
'...keep your enemies closer.'http://www.businessinsider.com/c/4da4a00549e2aee7061b0000joesommelierTue, 12 Apr 2011 14:55:01 -0400http://www.businessinsider.com/c/4da4a00549e2aee7061b0000
Well, if Apple really does try to tackle the live TV space, I certainly hope they go about it in a different manner than Msft did. Windows Media Center was and is a great software platform. The TV guide is by far, the best I have ever used or seen. CableCard is a disaster, though. The MSO's have no incentive to support CableCard and in fact, hate it. The cable company techs trying to install them have zero idea what they are doing. I cannot tell you the amount of man hours I've wasted trying to pair and unpair CableCards only to have them still not fully function properly. Msft has all but completely abandoned trying to penetrate the live TV space as evidenced by all of the OEM Media Center system builders that have either gone out of business, or changed business strategies. Msft should have realized they developed an amazing software platform and worked with the MSO's and TV manufacturers to license the technology instead have having to rely on a buggy PC for live TV.
The only way I see Apple being anywhere close to successful with live TV is if they start working with the MSO's right away. Let's face it; MSOs make a TON of money "renting" cable boxes to its subscribers. They have zero incentive to abandon that business model. I don't care what anyone says; Internet TV, Youtube, HULU, etc. are not a threat to the overall bottom line of the MSO's. TV is like water - when you turn it on it should just work. Adding a PC-based device into that scenario is like adding a constant interruption to your water supply.
Unless Apple embraces the MSOs and shows them that with the Apple products they can make a profit, it will never succeed and will be relegated to Apple fan boys and girls.http://www.businessinsider.com/c/4da4943fccd1d57862010000iamtellinguTue, 12 Apr 2011 14:04:47 -0400http://www.businessinsider.com/c/4da4943fccd1d57862010000
YOU GET OVER IT!http://www.businessinsider.com/c/4da48e644bd7c890601c0000freddy beeTue, 12 Apr 2011 13:39:48 -0400http://www.businessinsider.com/c/4da48e644bd7c890601c0000
SAI used the same big statement about PING. called it a facebook killer or something in the days leading up to it's launch... you get over it.http://www.businessinsider.com/c/4da4837949e2ae82460e0000OlternautTue, 12 Apr 2011 12:53:13 -0400http://www.businessinsider.com/c/4da4837949e2ae82460e0000
No, I don't think they're laughing. Everyone is eyeing each other waiting for the killer strike like they're in a Spaghetti Western.http://www.businessinsider.com/c/4da479fd49e2ae542d0d0000HoodiaTue, 12 Apr 2011 12:12:45 -0400http://www.businessinsider.com/c/4da479fd49e2ae542d0d0000
It looks like Apple, hulu and Google are giving the networks a run for their money. There are billions of dollars in advertising just waiting to be grabbed. Since the networks weren't thinking out of the box others have been able to come in and create niche markets witch will eventually become mainstream. Ya Hoodia!http://www.businessinsider.com/c/4da479cb49e2ae472f010000TowerToneTue, 12 Apr 2011 12:11:55 -0400http://www.businessinsider.com/c/4da479cb49e2ae472f010000
Delivery. It still has to be delivered via cable, DSL or FIOS.
Until Apple figures that one out, such as buying Sprint for the wireless bandwidth, they will still be at the mercy if ISPs.
ISPs have to make money to maintain their plant.
Bandwidth prices will rise to offset the loss of video revenue.http://www.businessinsider.com/c/4da46e8449e2ae4e09720000BatrickDPatemanTue, 12 Apr 2011 11:23:48 -0400http://www.businessinsider.com/c/4da46e8449e2ae4e09720000
Even for Video you dont need a large datacenter. There's only a finite amount of professionally produced video and it doesn't take a huge number of commodity drives to store it. The real issue with video is massive bandwidth requirements, and that would indicate against centralizing in a single large datacenter.
More likely, the large datacenter is to be used to store end user content, to allow docking with the cloud instead of the current (and very annoying) docking with a Mac. While each user's files are small compared to video, there are hundreds of millions of end users vs a few hundred thousand videos to store.
I'm not arguing against Apple doing a video service. That makes a lot of sense. But a large datacenter in North Carolina is not a compelling clue.http://www.businessinsider.com/c/4da46e40cadcbb1c281c0000NetflexTue, 12 Apr 2011 11:22:40 -0400http://www.businessinsider.com/c/4da46e40cadcbb1c281c0000
Amazon and Google have to be laughing hysterically right now.http://www.businessinsider.com/c/4da46e2b4bd7c8b22a250000ErikTue, 12 Apr 2011 11:22:19 -0400http://www.businessinsider.com/c/4da46e2b4bd7c8b22a250000
The data center is the easy part (and fairly meaningless) for on demand video.
Who's their CDN? Where are their edge servers colo'ed? To make VOD go big you do not need a data center, you need a distributed network with peering inside the ISPs.http://www.businessinsider.com/c/4da46c06cadcbb0a280c0000pg00365Tue, 12 Apr 2011 11:13:10 -0400http://www.businessinsider.com/c/4da46c06cadcbb0a280c0000
If you combine a high definition screen, like Retina, on the iPad3 with a Netflex like service and Cloud capabilities then Apple will have huge market share in the mobile market for years. Apple will also be a big player in the movie distribution market as well.http://www.businessinsider.com/c/4da46bfcccd1d5121f100000MaratTue, 12 Apr 2011 11:13:00 -0400http://www.businessinsider.com/c/4da46bfcccd1d5121f100000
Damn, he looks really bad =\http://www.businessinsider.com/c/4da466ee4bd7c84322040000elllroyTue, 12 Apr 2011 10:51:26 -0400http://www.businessinsider.com/c/4da466ee4bd7c84322040000
get over it, man. apple wasn't trying to disrupt anything. ping is nothing more than a part of itunes and is supposed to make it easier to connect to your favorite artists and discover new music through recommendations by friends. nothing more, nothing less. apple surely wasn't trying to disrupt social or something here. i don't think that ping is especially well thought out, it needs a lot of improvements imho, but it is nothing more than a service within itunes and never intended to be something else.http://www.businessinsider.com/c/4da46611cadcbb961f070000AppleOfMyEyeTue, 12 Apr 2011 10:47:45 -0400http://www.businessinsider.com/c/4da46611cadcbb961f070000
I'd love to see Apple take Netflix down but even if Apple can grab 25% to 40% market share in a year from Netflix that would be satisfactory. Netflix shareholders have been flying high since the service has almost no competition. Let's see what a bit of competition will do that that stock. If Apple can leverage even half of the iTunes account client base, that could mean a lot of added revenue very quickly. Same with Amazon. They introduce cloud storage and the share price shoots up like nobody has ever offered cloud storage before. Some companies have it made by merely being a first mover. Amazon is good but I'll see if they're good enough to go head to head with Apple. Apple needs to have the best equipment money can buy in their data center and they can well afford it. Hopefully, it will be fast and reliable.http://www.businessinsider.com/c/4da46315cadcbbef19040000OlternautTue, 12 Apr 2011 10:35:01 -0400http://www.businessinsider.com/c/4da46315cadcbbef19040000
AppleTV indeed!http://www.businessinsider.com/c/4da461aecadcbb1c141e0000freddy beeTue, 12 Apr 2011 10:29:02 -0400http://www.businessinsider.com/c/4da461aecadcbb1c141e0000
is this like the far reaching Ping software that was set to disrupt the social networking business?http://www.businessinsider.com/c/4da45fc9cadcbb3a102e0000straight cash homie ! Tue, 12 Apr 2011 10:20:57 -0400http://www.businessinsider.com/c/4da45fc9cadcbb3a102e0000
Apple needs to make itunes cloud based, what was the purpose for buying out Lala ? if not only to put the competition out of business...I miss Lala !http://www.businessinsider.com/c/4da45e8a49e2aea064150000Sammy the Walrus IVTue, 12 Apr 2011 10:15:38 -0400http://www.businessinsider.com/c/4da45e8a49e2aea064150000
Steve and the black mouse trap.
This whole TV/Video/Cloud theme is very interesting and all I know is something needs to be done to improve user usability.