Jolly Marks 20th Anniversary with Inspiring Milestone

What started as a small family business, Jolly General Merchandise, has become one of the leading food and beverage consumer goods companies, Fly Ace Corporation, in the country today. Fly Ace is the exclusive distributor

What started as a small family business, Jolly General Merchandise, has become one of the leading food and beverage consumer goods companies, Fly Ace Corporation, in the country today. Fly Ace is the exclusive distributor of Jolly, a popular brand of canned fruits and vegetables.

Maine Mendoza presents the two top consumer items of Jolly—canned mushrooms and corn.

A highlight of the 20th anniversary celebration of Jolly was the presentation of the “Phenomenal Star,” Maine Mendoza (second from left) as brand ambassador. With her are the executives of Fly Ace Corporation, (from left): Lucio Cochanco, Jr., president; Ramon Daez, general manager and Abigail Ng-Reyes, AVP for marketing.

The humble family enterprise was established by Ederlina and Lucio Cochanco, Sr. in Binondo, Manila. Now, after 20 years thru the leadership of Lucio “Jun” Cochanco, JOLLY rose to become a top-of-the-mind canned vegetables and fruits brand of choice among Filipino consumers. It is recognized as a market leader by Kantar in JOLLY Mushroom and JOLLY Corn categories.

Among the impressive accomplishments of the group aside from consistent brand leadership are:

● The establishment of JOLLY University, the brand’s campus-wide culinary search and food business/entrepreneurship training program for the youth

● A Guinness World Record attempt for the Largest Serving of Sauteed Mushrooms during the History Con 2016 at the World Trade Center

● Development and installation of a digital library of creating easy-to-prepare, cost-efficient recipes through the Jolly Eats Facebook Page

According to Jun Cochanco, Jolly has the widest offering of “canned vegetable/canned fruit category which are available across different selling channels nationwide.” He pledged that the Jolly brand will continue “to be the leader in making Filipino household meals nutritious, cost-efficient, and Jolly.”

On its 20th year, Jolly has chosen Maine Mendoza, the “Phenomenal Star” as its celebrity endorser. Maine was chosen for her “fun-loving spirit and inspirational achievements” personifying the “positive, unstoppable energy of today’s younger generation.”