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Sony Alpha camera prototypeShown for the first time in Europe, Sony exhibits a new advanced segment camera (prototype) that uses Translucent Mirror Technology. Aimed at photo enthusiasts and step-up amateurs, the new Sony Alpha A-mount camera model builds on the powerful creative possibilities of the first translucent mirror cameras from Sony, the Alpha 55 and Alpha 33, also on display.

Sony Alpha camera accessoriesUnlike conventional DSLR cameras, this innovative design enables super-fast shooting responses with continuous Auto Focus during stills and HD video shooting in a compact body. Also presented, new Sony A-mount system accessories currently in development include a flash and Vertical Grip, plus standard zoom and telephoto lenses.

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