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About Traveler Magazine

National Geographic Traveler is the world's most widely read travel magazine. It championed sustainable travel before it was cool and, eight times annually, celebrates journeys that are about place, experience, culture, authenticity, living like the locals, and great photography. It makes a distinction between tourism and travel, and stresses inquisitive not acquisitive trips. It employs storytelling and you-are-there photography to inspire readers to pick up and go. And, with the theme of "Nobody Knows This World Better," it eschews fashion and fluff in favor of articles that offer a strong sense of place, inspiring narratives that make readers take trips, and solid service information to help them plan those trips.