Company Analysis – Apple Inc.

SCLT3384 Project/Research Paper:

Your paper should start with some research on the company. Choosing a public company (listed on the NY Stock Exchange) is your best bet for availability of research data.

Talk a little about their history. How they started and any major changes along the way (i.e. mergers, consolidations, bankruptcy, etc).

Look over their financials and talk to any trends that are good or bad. Look at their financial statements over a 5 to 10 year period at most. Compare year to year, not quarter to quarter.

Do a SWAT analysis. List what you see as their strengths, their weaknesses and potential opportunities or issues that they need to address going forward from a competitive perspective against their major competitors. From a Supply Chain perspective talk to their strategy. Consider how and where they manufacture, their logistics approach and how they handle customer delivery/service with their Supply Chain and Logistics network.

This need not be very lengthy, but your grade will be based on how much research you put into this and your thoughts opinions on the current company and their future. The average successfully paper is about 10 to 12 so pages, but again the content is the key, not the length. The last few paragraphs should be your opinion of the company and its ability, or lack there of, to be successful in the future.

A word document (double spaced) is fine since I am not looking for a presentation. List all your sources on the last page. No need to footnote them throughout the paper.

SCLT3384 Project:

Research Paper on a Company from the

Gartner top 25 Supply Chain Companies of 2017

1

Unilever

14

Coca Cola Company

2

McDonald’s

15

Nokia

3

Inditex

16

BASF

4

Cisco Systems

17

Schneider Electric

5

H&M

18

Wal-Mart Stores

6

Intel

19

HP Inc.

7

Nestlé

20

L’Oréal

8

Nike

21

Kimberly-Clark

9

Colgate-Palmolive

22

BMW

10

Starbucks

23

Diageo

11

PepsiCo

24

Lenovo

12

3M

25

Samsung Electronics

13

Johnson & Johnson

Note that also included in this list are what Gartner refers to as the “Masters Category” are

Amazon, Apple and Proctor and Gamble (P&G). Therefore the list total to choose from is a