A number of factors are influencing the market including the rapidly growing e-commerce segment, innovation stemming from the very technical nature of outdoor clothing, the growing importance of sustainability and developments in high visibility materials.

The flagship German outdoor clothing company, whose products bear the famous yellow wolf’s paw symbol, is a good example of a business which has seen huge growth due to the rise in the outdoor leisure market.

The sector is evolving fast as brands increasingly go direct to market and look to sell their products globally, while retailers also seek to strengthen their own brands. At the same time all brands need to constantly innovate to differentiate themselves.

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