Presentation Transcript

Introduction :

Introduction Amul (Anand Milk Union Limited), formed in 1946, is a dairy cooperative movement in India. It is a brand name managed by an apex cooperative organisation, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.6 million milk producers in Gujarat, India.

Product :

Amul Product’s Diversification :

Amul Product’s Diversification

BENEFITS OF DIVERSIFICATION :

BENEFITS OF DIVERSIFICATION High Growth
Expansion of network
Advantage of each underline objectives

Business Model :

Business Model Every day Amul collects 7 million of milk from 2.6million farmer (many illiterate), Convert there milk into branded, package products and delivery good to over 500,000 retail outlet across the India
Its supply chain one of the most complicated in India

What are the Segmentation :

What are the Segmentation Wide range of product categories caters to consumer across all market segment. for example, Amul kool as target at children, while teenager prefer kool café
Low price range to High range

Targeting :

Targeting Changing Retail environment
Young and Children
High profile location like—Amul are today present on campuses of Infosys parlor, Wipro, IIM-A, IIT-B, Temples, Metro Rail and Railways station
Diabetes customer

Promotion :

Promotion Uses of variety of media to communicate
Most famous in bill board
The enduring polka dressed girl pun at various issues increase brands fan
Every festival some thing they bringing
The chief of India promo invites hotel chefs to come up with recipes using many Amul products as possible, and is conducted at city, state and national level.

Intelligent Marketing :

Intelligent Marketing One of the most conservative FMCG estimative GCMMF spends a mere 1% of its turnover on promotion
GCMMF has written and re-written rules of the game
Amul Butter girl is one of the longest run ad campaigns in country for 41years
Compaigh using like Amul star voice of India

Ads :

Ads

Some TV Add :

Some TV Add

Competition :

Competition Brittania
Nestle
HLL
Cadboury
Mother Dairy

Conclusion :

Conclusion Using very good Strategy for selling the product .
For all segment of Product’s are available