FALL RIVER — The Happy Meals at the new McDonald’s restaurant on Brayton Avenue are going to make a lot of children smile.

During the month of July, 50 cents from the sale of each Happy Meal will benefit the Thomas Chew Memorial Boys & Girls Club.

“We believe in giving back,” said McDonald’s franchise owner Lou Provenzano, who owns 14 McDonald’s locations, including two in Swansea. The new restaurant is Provenzano’s first McDonald’s in the city.

Provenzano and his wife, Mary Lou, have become known in Swansea and beyond for their charitable giving, most recently donating to benefit Swansea veterans.

Provenzano said when he decided to open a location in Fall River, he researched local charitable organizations. He learned about the Boys & Girls Club and all that it does for local youth, including providing summer camp, education, meals, sports and exercise, socialization and more.

“It stands for everything we believe in,” Provenzano said.

Provenzano said helping underprivileged children and children in need is a good fit with the company’s mission. He is a founding member of the Ronald McDonald House in Providence, a charity that assists hospitalized children and their families in times of medical crisis.

On Monday, the restaurant will hold its grand opening with a flag-raising ceremony from the Boys & Girls Club at 10 a.m. McDonald’s will celebrate the day with a $500 check presentation to the club. There will also be a DJ and a meet-and-greet with Ronald McDonald.

“It’s a nice way to kick off our opening and establish a long-term relationship,” Provenzano said.

He said he plans to continue giving to the Boys & Girls Club, well beyond the month of July, with future promotions.

Peter McCarthy, executive director of the Boys & Girls Club, said contributions from McDonald’s will be used to send children to the club’s Camp Welch in Freetown.

“Naturally, I’m elated,” McCarthy said.

Throughout the summer, about 300 kids will visit the camp each day at a cost of $125 to $150 per week.