General RATE POLICIES
Advertising accepted by Hersam Acorn Newspapers is
subject to all terms and conditions contained herein.
Eligibility for retail rate is at the discretion of the publisher.
• Contract advertising and applicable contract rate is
governed by the publisher. The publisher reserves the
right to cancel an advertising contract due to failure of
an advertiser to meet the terms of the contract.
• The publisher reserves the right to change the rates
stipulated herein on thirty (30) days written notice.
• All display advertisements are measured and billed
on the standard basis of one-half inch and full
column inches.
• The word “Advertisement” to indicate paid advertising
will be printed across the top of each advertisement that
simulates newspaper reading matter.
• The publisher reserves the right to revise or reject any
advertisement.

• The publisher shall not be responsible for the omission, in
whole or part, of any advertisement or for any typographical
or other error.
• The publishers liability shall be limited to the amount paid
by the advertiser for the first insertion only, and in no event
shall the publisher be liable for consequences.
• Connecticut referendum or election advertising must, by
law, include the name and address of the person placing
the advertisement. Advertisements being placed by a group
must include the name of the treasurer of the group and
such organizations must be registered with the appropriate
town clerk. Referendum, election and political advertisements must be pre-paid.
• The newspaper cannot guarantee that an advertisement will
appear on a specific page or a specific position on the page.
Position requests may be granted subject to availability and
at the sole discretion of the publisher.
• Service

Charges - Orders must be placed before deadline.

Advertisements composed for publication, but not run on
the original insertion date, must be run within 30 days, or
the advertiser will be billed for 50% of the cost of the space
ordered.

Credit TERMS
All new accounts are to be prepaid until credit has been
established. Credit shall be allowed at the sole discretion
of the publisher. Accounts in arrears will be refused further advertising until such time as balance has been paid.
Duplicate bills and tear-sheets will be provided on request.
Bills not paid when due may be charged at 1.5% per month
on the unpaid balance or 18% per annum. A service fee will
be charged for all returned checks. All transient,
“Going Out of Business,” and political advertising must be
paid in advance. “Going Out of Business” advertisements
must show the closing out license number in the ad.

All advertisements on behalf of and paid by a non-profit, charitable
or religious organization and appearing without commercial signature will be given a 10% discount off the open rate. Tax-exempt
number must be presented on the organization’s letterhead.

Automotive Section
Hersam Acorn Newspapers publishes a special automotive section weekly, appearing in the classified section. An
auto test drive is featured each week. The section appears
in Greenwich Post, New Canaan Advertiser, The Darien
Times, The Ridgefield Press, The Wilton Bulletin, The
Weston Forum, The Redding Pilot and The Lewisboro
$25.00 per col. inch
Ledger.

Arts & Leisure
There’s something for nearly every interest in Arts &
Leisure. From musical performances to theatrical events, to
what’s playing at the local movie theater. Arts & Leisure’s
listings of places to go and things to do cover Fairfield and
$36.00 per col. inch
Westchester Counties.

Home Monthly
The HOME monthly is a 4-color magazine-style special
section with useful and interesting information for homeowners. Each section focuses on a variety of home-related
topics while offering regular columns and features.

$38.00

per col. inch

The Country Shopper
Bi-Monthly publication in Westchester County, NY.
Combination rates available.
$30.00 per col. inch

Special Sections (ROP modular size)
Hersam Acorn Newspapers publishes a wide variety of special
sections throughout the year. Please consult the 2008 Special
Section Calendar appearing on page 12 for details.

The Hersam Acorn Newspapers art department is well-equipped
to produce creative ad layouts at no additional charge to the
customer. A “spec ad” can be requested one week in advance of
appearing in paper (deadline Wednesday 5pm). The customer
may make design/typographical changes at this point. An “Email
Proof ” or “Fax Proof ” may be requested the week the ad is running as well, but only typographical errors can be changed.
No design or copy changes will be accepted.

Global access. Local importance.
Hersam Acorn Newspapers' website has over 108,000 hits per
month. Combine the effectiveness of print advertising with the
reach of online advertising for greater exposure.
AD TYPE

PIXELS

width x depth

COST

Banner
Premier

770 x 60
max

$400 ad appears on all category
pages of any single paper.
3 positions available per paper

Banner

468 x 60

$200 ad appears on all pop up
article pages of any single paper.
3 positions available per paper

Tower

120 x 240

$200 ad appears on all category
pages of any single paper.
3 positions available per paper

Block

120 x 120

$150 ad appears on all category
pages of any single paper.
9 positions available per paper

Block

120 x 60

$100 ad appears on all category
pages of any single paper.
3 positions available per paper

Text Link

2 lines
of text max

$100 ad appears on all category
pages of any single paper.
Unlimited positions available

85 line screen. Minimum ad size is 6 column inches.
No ads accepted that are fewer inches deep than columns
wide (3 col x 2” only exception). Display advertisements
are measured and billed on the standard basis of one half
inch and full column inches.

WE ACCEPT
Acrobat PDF
InDesignCS
QuarkXpress (6.5 or lower)
Illustrator
Photoshop
WE DO NOT ACCEPT
Microsoft PowerPoint or Publisher. Convert these
files to a PDF format before sending.
ACROBAT PDFS (PREFERRED FORMAT)
• Embed all fonts
• When using Acrobat Distiller, select
PRESS OPTIMIZED
• Do not use registration or 4-color black for type.

3pm
Noon

INDESIGN CS and QUARK
• Package or Collect for output, include fonts
• Use Stuffit® to compress files for quicker e-mailing

Holiday Deadline changes will be published in advance. Changes or corrections can be made after deadline for the following week’s publication.

BILLING Policy
For your convenience – we accept Visa, MasterCard or
American Express.
Continuously running in-column ads and display ads are
billed monthly. Other in-column ads are billed on the last
publication date.

MICROSOFT WORD
• We cannot use a Word document as a completed
or Camera Ready ad.
• Text and graphics will be extracted and entire ad
reset.
• Alternative: Copy and paste the text directly into
your e-mail message and send images as attachments. In addition, send a fax or submit a printed
copy of your layout or send a font embedded PDF
PHOTOSHOP GRAPHICS
We do not recommend creating entire ads in Photoshop
• Acceptable File formats: hi-res jpeg, tiff, eps, or .bmp
• Do not send graphics intended for web pages, a
poor reproduction will result
• Grayscale scans = 300dpi. Line art = 600dpi. 4/color
scans = 180dpi
The Hersam Acorn newspaper line screen is 85lpi
DIGITAL PHOTOS
• When taking photos use the large or high quality
setting for the best reproduction
• Do not send photos intended for web pages (low
quality setting) as they reproduce very poorly.

10

PRE-PRINTS/INSERTS

PRE-PRINTS Continued

The following rates are based on signed contracts for a
commitment to a minimum number of insertions during a contract year. Rates are extended based on conditions set forth in the signed contract. Failure to reach
the agreed-upon number of insertions will result in being
back billed at a higher rate.

All prices are per thousand pieces distributed and are
based on Hersam Acorn Newspapers tabloid pages.
• Additional discount available for a 48-52 week
contract and non-profit and community groups.
• A written FREQUENCY CONTRACT must be
signed and approved in advance to qualify for
discounts.

• All pre-prints must be scheduled no less than 7 days
before insertion.
• All rates are NET.
• Inserts must be bundled, boxed and/or on skids and
clearly marked HERSAM ACORN NEWSPAPERS
with total shipped quantity.
• Size of insert must not extend beyond 11-5/8” x 10.5”
• Additional charges apply to half or quarter fold.
• The minimum insert size is 5” by 6”.
• All inserts must be folded so they are no larger than
11-5/8” by 10.5”. Inserts larger than the required size
will be refused or the customer will be charged for
folding.
• All inserts must have a packing slip or bill of lading
showing quantity shipped, papers ordered, and the
name and telephone number of the printer.
• Postal regulations prevent us from running
pre-prints containing a postal indicia.