Many online users install AdBlock to avoid what they consider to be intrusive advertisements that detract from the browsing experience. However, for many websites, advertising is their primary source of income, and enable them to offer content to users free-of-charge. This disconnect has led some sites to include a message to AdBlock users, asking them if they wish to make a donation to help support them financially.

In related news, Google recently told advertisers to make sure that their Flash-based ads are be eligible for automatic HTML5 conversion or they will not display correctly. Google also provides its own DoubleClick Studio software to help businesses create HTML 5 ads easily. The move away from Flash will hopefully provide faster load times and a better experience for online users.

Similarly, the search engine giant announced last week that it would be updating its regulations regarding mobile interstitial ads. Google said that any websites using the full-page adverts would no longer be considered mobile-friendly and as such, would be demoted in its search results.