China is about to take the world lead in outbound tourism and therefore the
Spanish tourism industry is faced with the challenge of an increasing Chinese
tourism demand. Although there are previous studies on the adaptation ...[+]

China is about to take the world lead in outbound tourism and therefore the
Spanish tourism industry is faced with the challenge of an increasing Chinese
tourism demand. Although there are previous studies on the adaptation of
tourist destinations to Chinese tourists, it is convenient to focus on some of the
relevant issues within the tourism experience, such as hotels. First, the
general scenario of Chinese tourism in Spain is characterized. Next, the tools
to promote hotels to Chinese tourists are introduced. Finally, the needs of
Chinese tourists are analysed with the aim to put forward potential
improvements in the adaptation of hotel products and services.[-]