Tealium allows users with no software coding experience to deploy and manage the third-party vendor tags (code snippets) required to gather and transfer specific digital data points. Via Tealium DataCloud, the company's enterprise data platform, users can correlate and combine those data points into a clean, actionable source. Users simply have to click on the Splunk logo in the Tealium setup process, add the requested information and hit publish - the data is then streamed to Splunk without ever touching the website.