In June 2013, Ed Carrella, general manager of Mason Street Grill, here traveled to the Jack Daniel’s Distillery in Lynchburg, Tennessee, on behalf of Milwaukee’s Marcus Hotels, to sample and hand-select a barrel of whiskey to be served during the anniversary. While sampling the single barrel whiskey—a premium class of whiskey in which each bottle comes from an individual aged barrel—he was looking for an overall well-balanced flavor.

“We do not want the whiskey to overpower the guest’s palate,” explained Carrella. “But we also don’t want the whiskey to get lost in a drink. Bold, yet smooth is really what we were looking for—and we found it with the barrel we selected.”

The chosen barrel was bottled and delivered last month and will be served at several Marcus Hotels outlets. Bottles are also available for purchase at any of the three Milwaukee hotels and dining outlets for $110 for the first bottle and $75 for a second bottle. Alternatively, shop at any of the hotels’ outlets, including Mason Street Grill, Lobby Lounge, Blu Bar & Lounge, Kil@wat, CLEAR Bar & Lounge, zenden, Miller Time Pub & Grill, and Monarch Lounge, guests can purchase commemorative bottles of the select Jack Daniel’s Whiskey for $150 to be kept behind the bar, so they can request a drink made with their own private reserve whenever they visit.

The restaurant will be offering outdoor grill concessions, in addition to serving its regular menu inside. Guests can enjoy drink specials featuring the exclusive whiskey, as well as select $3 tap beer in the Beer Garden. On Saturday, they can pull up a seat in the Beer Garden to watch the parade, while enjoying a Build Your Own Bloody Mary Bar from 10:00 a.m. – 2:00 p.m. Miller Time Pub & Grill is located at the corner of 5th and Wisconsin Ave. in downtown Milwaukee.

Monarch Lounge

Located on the upper lobby of Hilton Milwaukee City Center, Monarch Lounge will showcase a Korbel Brandy branded motorcycle. Thursday through Saturday the lounge will offer Korbel Brandy drink specials for $5. It will also feature specials on beer and Single Barrel Jack Daniel’s Whiskey. Special food items include Harley Hog Sliders, Wide Glide Wings, cheese curds, and more. Open 1:00 p.m. – 1:00 a.m.

Mason Street Grill

Throughout the anniversary celebrations, Mason Street Grill, located adjacent to The Pfister Hotel, will be featuring $7 Jack Daniel’s specialty drinks, $10 Jack Daniel’s Single Barrel whiskey mixed drinks, and $12 pours on the rocks of the select Jack Daniel’s Whiskey.

On Friday, Sept. 27, 2013, from 6:00 – 9:00 p.m. Mason Street Grill will be hosting a four-course, Jack Daniel’s Dinner. Each course will be paired with a cocktail made with Jack Daniel’s Whiskey. $75 per person, plus tax and gratuity. For reservations, call 414-298-3131 or email beckimckennna@masonstreetgrill.com.

CLEAR Bar & Lounge

Located in the lobby of InterContinental Milwaukee, CLEAR Bar & Lounge will feature drink specials throughout the anniversary celebration, including $5 Jack specialty cocktails like the Tennessee Mule or the Honey Poloma. Outdoors on The Patio, guests can enjoy $4 16-ounce “tall boys” of select brews.

“We’re thrilled to be welcoming bikers back to Milwaukee and to continue the tradition of hosting such a diverse, fun crowd,” said Peggy Williams-Smith, corporate vice president of food and beverage for Marcus Hotels. “We think they’ll really enjoy the special whiskey we selected just for them.”

Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns and/or manages 20 hotels, resorts and other properties in 11 states. A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historical renovations. The company’s portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels. For more information, please visit www.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).