Investors eyeing a purchase of Rentrak Corp. stock, but cautious about paying the going market price of $51.26/share, might benefit from considering selling puts among the alternative strategies at their disposal.

Legendary investor Warren Buffett advises to be fearful when others are greedy, and be greedy when others are fearful. One way we can try to measure the level of fear in a given stock is through a technical analysis indicator called the Relative Strength Index, or RSI, which measures momentum on a scale of zero to 100.