TORONTO (PIX11) – The general manager of the Toronto Raptors is facing criticism after he was recorded yelling “f*** Brooklyn” in front of a pumped up crowd assembled for the team’s first playoff game against the Nets.

Masai Ujiri was recorded on cell phone cameras yelling the obscenity, which quickly spread on social media Saturday.

He later apologized, telling ESPN, “Just trying to get the crowd out there rattled — wrong choice of words. I apologize to kids out there and to the Brooklyn guys. Nothing against them. Just trying to get our fans going. That’s it.”

The outburst even got a statement from Brooklyn Borough President Eric Adams:

“It’s unfortunate that the Raptors’ GM felt so desperate facing against our Nets that he would throw profanity around discussing our beloved borough, but I can’t say I’m surprised. After all, Brooklyn is a classier place. Just compare Babs to Biebs, or spend some time with their…colorful mayor. Still, we spread love; it is, after all, the Brooklyn way.”

Adams took it one step further and challenged Mayor Ford to a friendly wager “perhaps a six-pack from Brooklyn Brewery or a CD from the First Family of hip-hop,” if the Raptors pull it out. And if the Nets win? “The ball is in Mayor Ford’s court to meet the challenge,” Adams said.

The Nets won the first game of the series against the Raptors 94-87. Watch Ujiri’s expletive: