Blackmagic Design Announces Blackmagic Studio Camera

Introducing the world’s smallest live broadcast camera with the world’s largest viewfinder!

NAB 2014, Las Vegas, USA - April 7, 2014 - Blackmagic Design today announced Blackmagic Studio Camera, a new camera specifically designed for live production and available in 1080 HD and Ultra HD models starting from only $1,995.

Blackmagic Studio Camera will be demonstrated on the Blackmagic Design NAB 2014 booth at #SL219.

Blackmagic Studio Camera is one of the most advanced broadcast cameras for live production because it includes features specifically targeted at the requirements of live production! Currently customers often need to use cameras designed for general video production for live work and this means they don’t get features that live production demands, such as large viewfinder, talkback, tally, optical fiber and a super strong metal design.

Inside the incredibly tough and lightweight magnesium alloy body, the Blackmagic Studio Camera features a very large 10” viewfinder, long duration 4 hour battery, talkback, tally indicators, phantom powered microphone connections and built in optical fiber and SDI connections that let you connect to a live production switcher with a single cable!

One of the problems of cameras used in live production is small viewfinders and the Blackmagic Studio Camera includes a massive 10 inch screen that allows incredible creativity when framing and accurately focussing. The viewfinder’s LCD is extremely bright and has a very wide viewing angle so it is perfect for use even in direct sunlight. The camera also includes a large fold up sun shield making it perfect for outdoor use and the sun shade also acts as a privacy shield when in use.

The Blackmagic Studio Camera features an active Micro Four Thirds lens mount that is compatible with an incredibly wide range of lenses and adapters. This allows customers to use high quality photo lenses for smaller setups or fixed camera use, and then use high end broadcast ENG lenses for large live broadcasts using an MFT to B4 lens mount adapter. This means customers can start out with a more affordable setup based on photo lenses and then move to larger but more expensive ENG lenses as they grow their business.

The Blackmagic Studio Camera includes a built in fiber optic connection, allowing customers to get the many advantages of long lengths and small size and weight of optical fiber for a single thin tether cable to connect cameras to your live production switchers. The optical fiber connection is bi-directional and carries HD or Ultra HD video with embedded audio, talkback, tally and even camera remote control. The built in talkback allows the camera operator and crew to communicate at all times during production using commonly available and very robust general aviation headsets for better quality talkback with better noise canceling at a much lower cost.

The Blackmagic Studio Camera supports the tally SDI standard used on the ATEM range of live production switchers and tally lights illuminate automatically with a light on the front for talent, and a light above the viewfinder for the operator, making it easy for the cast and crew to see which cameras are on air. To allow independent operation with only a single optical fiber cable, the Blackmagic Studio Camera also includes a massive 4 hour battery that means the camera has enough power for use on long live productions as well as setup time before the event starts. The operator side control panel allows instant access to focus, iris and on screen menu settings. On screen menus are overlaid on the viewfinder and slide on and off as needed.

“I have dreamed of a camera perfectly designed for live production for a long time”, said Grant Petty, CEO, Blackmagic Design, “When we looked at how we would design a camera for live production what really surprised us was how small we could make it, but then the viewfinder would also become small. We did not want a small viewfinder, we wanted a very large viewfinder and so we ended up with this amazing camera that’s incredibly tiny, but then the viewfinder is incredibly large. It’s really a dream to operate a camera with such a large viewfinder and it’s amazing the detail in focus and framing that’s available to the operator! I totally love this camera and it’s my dream product!”

Supports 23.98, 24, 25, 29.97, 30 and up to 60 fps in HD model, up to 30 fps in 4K model.

Compatible with ATEM range of live production switchers.

Availability and Price

Blackmagic Studio Camera HD is available now for US$1,995 and the Blackmagic Studio Camera 4K will be available in June for US$2,995 from Blackmagic Design resellers worldwide.

Press Photography

Product photos of the Blackmagic Studio Camera, and all other Blackmagic Design products, are available at www.blackmagicdesing.com/press/images

About Blackmagic Design

Blackmagic Design creates the world’s highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design’s DeckLink capture cards launched a revolution in quality and affordability in post production, while the company’s Emmy™ award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.