The co-founder of MoviePass has developed a new idea to get people to the theater.

Called PreShow, users would be able to earn free movie tickets if they agree to watch advertisements for blocks of time between 15 and 20 minutes.

There’s also another, creepier, twist to the proposed app: It will only unlock with facial recognition and it also tracks your gaze using facial recognition technology to make sure you’re actually watching the ads, according to CNET.

PreShow is being developed by MoviePass co-founder Stacy Spikes, who stepped down as CEO of the beleaguered ticketing company in 2016.

He launched a Kickstarter campaign for the PreShow app on Thursday and is seeking to raise $10,000.

The app would work as follows. Users login to PreShow, select a movie they want to watch and then view up to 20 minutes worth of ‘branded content’ to unlock free tickets.

After watching the ads, funds are distributed to a virtual credit card, which can be used to order tickets from your local theater.