Facebook as Nightclub

It’s not a new analogy, but it should assist in understanding social networks, as to whether they are an opportunity, or not.

When I last went to a nightclub, I didn’t expect to form any lasting relationships.

Historically speaking, giving no details, there may have been existing acquaintances or friendships that might have been enhanced, and a deal or two may have been sealed. However, I never expected to come home with any sales leads for the business ready for Monday morning.

If your company specialises in things useful at a nightclub – alcohol, music, kebabs, etc then it stands to reason you need to be all over that network, making yourself look remarkable.