But, because we here at The Post are biased against people claiming to be from Denver, the man behind the fake Denver Guardian site still stuck in my craw.

I began a short investigation into the Google ads that were run on the site and discovered, with the help of tipster Tim Elliot, that the same ad code was used on multiple sites, including NationalReport.net. The investigation lost steam as it’s been all hands on deck to cover the election and Donald Trump administration transition in the newsroom.

Meet Jestin Coler, a registered Democrat, the 40-year-old founder and CEO of Disinfomedia and the creator of DenverGuardian.com (among many other fake sites).

The NPR News story goes deep into his web of fake news, as well as his motivations.

“Really the financial part of it isn’t the only motivator for me. I do enjoy making a mess of the people that share the content that comes out of our site. It’s not just the financial incentive for me. I still enjoy the game I guess,” he said when asked if he was just in it for the money.

Why Denver, though?

“The idea was to make the sites look as legit as possible so the home page is going to be local news and local forecast, local sports, some obituaries and things of that nature, and then the actual fake news stories were going to be buried off the homepage,” he said.

It’s not even the first time that Coler, who lives in a suburb of Los Angeles, has made (real) news in Colorado. One of Coler’s sites was responsible for a fake story about Colorado food stamp recipients using them to buy marijuana in 2014.

“Some of this has to fall on the readers themselves. The consumers of content have to be better at identifying this stuff,” he said. “We have a whole nation of media-illiterate people. Really, there needs to be something done.”

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