We are family: Integrating personas into your corporate culture

Personas can be a valuable representation of your customers in product development – especially at large organizations that have hundreds of products and projects. But once constructed, the challenge is to make them come alive for designers, product managers and business partners. This session covers methods – including games, stories and artifacts – UX researchers can use to promote shared ownership of your personas. The methods are designed to foster empathy and a deep understanding of your personas and can be used across different design disciplines, different design phases and different projects.

NOTE: Due to nondisclosure agreements, the presenters are unable to share slides from this talk.