Originally begun as a motorcycle handlebar and helmet manufacturer in 1996, Fly Racing has become well established in the motocross and offroad sports industries for its quality, affordably priced gear. Fly Racing as a brand emphasizes the fun of outdoor riding sports, including motocross, offroad, BMX, ATV and snowmobile riding and racing, and Fly’s large team of talented pro and amateur athletes come from a range of outdoor sports as a testament to the quality and expert design of Fly Racing gear. Fly’s comprehensive product line includes Fly Racing boots, pants, gloves, helmets, jerseys and accessories for youth as well as adults, and although the brand doesn’t carry the same prestige of premiere brands such as Thor and Fox Racing, it maintains a high level of quality, innovation and style. Fly Racing designs all its apparel with optimal function and performance in mind, and the brand offers a great alternative to pricier brands without sacrificing design or quality.