PRIVATE WiFi, a new and innovative company in the security software market, announced its cafe outreach program for local coffee shops and cafes around the New York City metro area who offer free WiFi to their customers.

As most of us know, accessing the Internet is no longer confined to our home or office. The cafe or coffee shop has become our extended workspace. We can grab a cappuccino, open our laptop, and viola, the local java joint is now our office.

But how secure is this makeshift workspace? Anyone can access a public WiFi hotspot and, with the right software that’s easily available on the Internet, can peek into your files, emails, work files, and personal information, such as your credit card information or online bank account. Your antivirus and firewall offer no protection from this threat, and even so-called secure websites (those that use “https”) are no longer entirely secure. It’s time for everyone to take matters into their own hands and protect themselves. PRIVATE WiFi is your personal virtual private network (VPN) – it secures all your information over any public WiFi hotspot – anywhere in the world.

PRIVATE WiFi is looking to partner with cafe and coffee shop owners in order to protect them from unacceptable uses of their WiFi hotspot and by installing security measures to prevent hacking or sniffing of their customer’s personal information. PRIVATE WiFi offers special promotions on their software to customers of these cafes that benefit both the customers themselves and the cafe owners.

Through this partnership, PRIVATE WiFi combines their product with in-store incentives, such as gift cards and merchandise giveaways, promotional events such as movie screenings, band appearances, wine tastings, game and trivia nights, and so on, to promote the cafe environment. PRIVATE WiFi sponsors these promotions to help foster awareness for protected Internet browsing as well as to promote local businesses. PRIVATE WiFi promotes the cafe’s public WiFi hotspot while recommending that customers protect themselves by using a personal VPN like PRIVATE WiFi.

PRIVATE WiFi has already partnered with a number of cafes in Brooklyn and will be doing a major rollout to 30 more over the next few months, so be sure to be on the lookout for PRIVATE WiFi at your favorite local cafe. If you would like suggest a cafe which could benefit from using PRIVATE WiFi, please send an email to Deepak Devjani at ddevjani@privatewifi.com.

About Public WiFi Online Identity Risks

Public WiFi usage has been increasing exponentially in recent years due to its convenience and accessibility. These days, you can access the Internet from just about anywhere: coffee shops, airports, public libraries, hotel rooms, and just about any other public place. However, most of us are not aware the online identity risks inherent in using a public WiFi network.

WiFi networks use radio waves to connect computers to one another. This means that when you connect to a public network, you are basically exposing all of your computer files, including personal data such as credit card information, passwords, and social security numbers, to anyone within that network. This has led to a new type of hacking called “sniffing.” Sniffers are computer tools that don’t require physical access to your computer. With the right software, easily available on the Internet, hackers can use sniffers to steal any unencrypted data on a public WiFi network. It could even be the guy sipping his coffee at the table right next to you.

The best way to protect your sensitive information is to use a Virtual Private Network, or VPN, which encrypts the data moving to and from your laptop. The encryption protects all your Internet communication from being intercepted by others in WiFi hotspots. In addition, VPNs can prevent hackers from connecting to your laptop and stealing your data files.

Most large companies have a company-support VPN to protect corporate communications. Private WiFi provides the same capability for individuals, business travelers, and small and medium-sized enterprises.

About PRIVATE WiFi

Private Communications Corporation is a security technology company that protects personal data and information online. PRIVATE WiFi, the company’s flagship software product, encrypts all computer data across unencrypted WiFi networks, enhancing online privacy for those without access to virtual private networks (VPNs). Founded by software entrepreneur Kent Lawson, Private Communications Corporation is headquartered in Sherman, CT. For more information, visit us at http://www.privatewifi.com and for articles and other online privacy resources, please visit www.private-i.com. You can also connect with us on Facebook at http://www.facebook.com/privatewifi.

Private WiFi protects your identity and sensitive information by becoming invisible on any public WiFi network. For further information, please contact us at 1-888-525-3078.