Tag Archives: New York Times

In his Sunday New York Times column, Tom Friedman writes about the proposed Keystone XL pipeline and includes a reference to Nature’s Fortune.

From Friedman’s column:

“Finally, the president could make up for Keystone by introducing into the public discourse the concept of “natural infrastructure,” argues Mark Tercek, the president and chief executive of The Nature Conservancy, and the co-author of “Nature’s Fortune: How Business and Society Thrive by Investing in Nature.”

“’Forests, wetlands and other ecosystems are nature’s infrastructure for controlling floods, supplying water, and doing other things we need to adapt to climate change,” Tercek wrote in an e-mail. “Before Hurricane Sandy, Cape May, N.J., had the foresight to restore its dunes and wetlands to provide storm protection and wildlife habitat. When Sandy struck, Cape May was spared the damage that neighboring towns suffered.'”

Forbes Investing

Environmental business strategies aren’t just good for the environment—they’re good for commercial success. Mark Tercek, CEO of The Nature Conservancy, shares nine things business leaders can do today to achieve big benefits for the planet and their bottom line.