Invite the client to subscribe to your blog, YouTube channel, or social media posts

Educate the client about your other areas of practice

Let the client know you welcome referrals (see below)

Ask the client for his or her feedback (see below)

Send out surveys

A well-designed client survey will give you insight about what you’re doing right and what needs improvement. Increase your chances of getting a timely response by delivering the survey in a format suited to the particular client: paper, fillable PDF, or online via Survey Monkey or a similar service. For a side-by-side comparison of online survey tools, see The Best Online Survey Tools of 2016 from PC Magazine.

Sample Survey Language

The ABC Law Firm is committed to providing high quality service to all of our clients. To help us achieve that goal, we would like your feedback regarding our services. Please let us know how we are doing by completing the survey below.

New to the process?

If you’ve never done a client survey before, spend some time doing a little research. Here’s a great post by Sterling Miller with his patented “ten things” to consider when creating, distributing, and analyzing a client survey.

Invite clients back and welcome referrals

If you perceive this as “trolling” for work, I hope you change your mind. Letting clients know about your other areas of practice or inviting their referrals is perfectly professional:

As you may know, ABC Law Firm provides business, real estate, and land use services to a wide variety of clients. If you know of anyone in need of legal services, I hope you will keep us in mind.

Again, I thank you for your business and appreciate the opportunity to work with you. If I can be of any assistance to you in the future, please do not hesitate to call me at (phone number).

Automate first, then personalize

Client closing letters are “one more thing to do” in a busy practice. I get it. But don’t let them slide: your clients need the information and you need the protection that written disengagement letters offer.

Make the process easier by creating forms or templates.

If you practice in an area where your clients often have numerous tasks to perform, consider moving those items to an attached checklist. It will make your letter shorter and the process easier for the client to follow.

Start using a file closing checklist. It will remind you to send a closing letter and take you through all the other details that must be tended to when a client file is closed. You can find a sample on the PLF Website. From the home page, select Practice Management > Forms > File Management.

When you are ready to close a file, bring up your boilerplate. Modify it in a two-step process. First, change the form as needed to fit the case. Second, and more critical to your relationship, take the time to personalize your parting words to the client.

Find time to send personalized closing letters by delegating routine file closing tasks to staff, such as reviewing the file for documents that should be added to the firm’s template directories, adding additional names from the file to your conflict system, or entering the file in your closed file inventory.

Make thanking clients part of your everyday

Small gestures can make a big difference in client relationships. Don’t wait until it’s all over to say “thank you.” Express appreciation often: after visiting a client’s office or facility, for any kindness the client shows, in your holiday greeting, as part of your open house invitation, or in recognition of a long-standing relationship. Remember: getting and keeping good clients is substantially easier than courting new ones.