ParticipACTION: Out of Order

Another effort to get people to take the stairs.

Published on Feb 04, 2010

Editor's Pick

Like DDB Stockholm's Fun Theory Piano Staircase before it, this campaign out of JWT Toronto for Canada's ParticipACTION, an organization dedicated to inspiring citizens to be more active, attempts to get people to take the stairs over easier, electronic means. This effort, however, takes a slightly "deceptive" tack to do it.