A Japanese lingerie company has developed an app and a bra as part of its "True Love Test," which cannot be unhooked without "true love."

Can you believe there's a bra developed that only unhooks when the person wearing it is "in love?" This is what Japanese lingerie maker Ravijour has made with its "True Love Test" as part of its 10th anniversary. In the video explaining and demoing the technology, it states that people in love experience an "instant boost in excitement" that is unlike any other excitement people encounter in life. When this is triggered, the adrenal medulla then secretes "catecholamine," which then affects the autonomic nerve and thus stimulates a person's heart rate. The device works by sensing the woman's heart rate signal and sends it to a special app via Bluetooth to be analyzed. Once done, the app calculates the "True Love Rate" based on changes to the woman's heart rate over time and once it reaches a certain value, the bra unhooks automatically.

Currently, the "True Love Tester" is not for sale, but if you purchase 5,000 Yen (around $50) worth of Ravijour lingerie, you can then enter a draw to win a chance to test it out at hotels in six different cities across Japan.

Needless to say, this is something parents and women might be interested in to make sure any activity done is made out of love and not out of any spur-of-the-moment ideas or intoxication. Of course, this is with the belief that how the app analyzes love is the real deal.

Would you want this bra to be available commercially or would it cause more problems than it solves?

GET THE GLOWSTICKS!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

Seriously, that's quality rave music. Japan, you've done it again!

Seriously, though, I hope this doesn't lead to a shocking spike in cases of women's bras firing open and catapulting around public areas. That would be a faux pas.

The fact is you don't need to unhook a bra to get it off, most bra straps are strechy enough for you to just pull it wider and up over the girls head. Or failing that sliding it downward doesn't require any effort (on a non-fat girl anyway, I don't mean that offensively).

The hooks are just for practically.

It's the same as a coat or shirt, the idea may be to use the zippier/buttons to get it on and off, but you don't really need to.

Azuaron:Since it unhooks based on heart rate, other things that will unhook this bra (remember, it unhooks automatically):

Exercising.

Watching a scary movie.

Being held up at knife point. Just imagine this one. "Give me all your money and no one gets hurt!" *bra unhooks* "Uhhhh...."

While I don't find the bra to be particularly effective at anything it is intending to do, based on what was shown in the video for the bra to unhook your heart rate needs to be within certain parameters. They had a high heart rate level labeled jogging as an example of where it wouldn't unhook, so very specific circumstances would be needed, and any kind of fight or flight reactions are likely to be too high.

Edit: I just looked at that spot again, and it appears you need to be within the parameters for an extended period of time as well. This is speculation on what is shown in the video, but it makes sense so your bra isn't just popping off every ten minutes.

People who ask "How will I take off my bra, if I don't fall in love?" are missing the point.

You just need to look in a mirror. At the end of every day, this bra challenges you to love yourself. Ravijour's is spearheading fashion that works to improve the wearer's quality of life through self-reflection.

Where does this leave women who aren't in love but are just in the mood for some sex? Seems like this is a load of nonsense designed to feed into the stereotype that women are excessively emotional creatures for whom sex must be an intimate connection with another person...

This is not a real product. This will never be on sale to the general public, and is never going to become popular and is not intended to ever go on sale. This is a marketing gimmick. Japanese lingerie companies announce some weird and wacky bra concept every year. One year IIRC they had air-conditioned cups. One year they had goldfish tanks in them. They do this because of Japan lies at an intersection of 3 unique issues regarding lingerie marketing-

1. Japanese men are often very interested in female breasts. Self-conscious Japanese women therefore tend to be very concerned about the appearance of and presentation of their breasts (either making them appealing to men they want interest from or concealing them from the loads of men whose attention they don't want to attract).

2. Japanese bras tend to be fairly indistinguishable from one another- they appear to pretty much all be lace-covered cups with extra padding to appeal to the women in point #1. As a result, Japanese lingerie companies tend to all pretty much look identical to one another. Aside from Peach John (which is limited in its target demo to precocious teens and early 20s who want to look different from "typical" Japanese women their age) there is no brand identity that I've ever noticed in bra manufacturers.

3. Japanese people love to tinker and tack on mechanical or electronic devices in novel ways.

So every year lingerie companies come out with these wacky products not to sell, but to grab people's attention and try to get the public to remember who they are the next time they go shopping for underwear. No one will actually buy any of these, and even if they did no one would wear them except for to a pre-arranged trip to a love hotel. No one thinks these devices serve any practical purpose and no one is under any delusion that heart rate is a perfect measure of whether or not a woman is in love. It's all just marketing. It's the across-the-pond equivalent to a Victoria Secret photo shoot, which doesn't really exist in Japan because Japanese consumers don't react to lingerie models the same way westerners do.

Bonus fun fact: Aside from stores selling Peach John, almost every lingerie shop I've ever seen in this country uses photo advertising portraying western models in their underwear.

increased heart rate for extended period of time....ummm im going to this job interview and im nervous so my heart rate and extiement elevates and bam i get naked while being interviewed. totally going to work. Then again, this may turn in your favor too!

That thing looks like it could easily be bypassed by simply moving the straps and pulling down on the rest or using a decent pair of scissors. Seriously looks like they forgot to factor in a few things while designing the thing.