Golden Oreo is the latest addition in Mondelez’s biscuit family

With this new variant the company has forayed into the light colored cream biscuit categoryETBrandEquity | July 14, 2016, 16:30 IST

After the launch of CadburyOreo and recently Cadbury Bournvita Biscuits, Mondelez India Foods Private Limited has launched a light colored cream biscuit, Golden Oreo. Golden Oreo, an extension to the Cadbury Oreo family, further expands the company's existing portfolio and marks its foray into the light colored cream biscuit market.

Speaking on the launch of Golden Oreo, Chella Pandyan, associate director, marketing, biscuits India and kids fuel AP, Mondelēz India Foods Private Limited, said "We see tremendous opportunity for growth in the Indian biscuit category. Golden Oreo seeks to expand the appeal for the brand to wider set of consumers."

The launch will be supported by a high decibel integrated marketing campaign which will include a special TVC, and a disruptive visibility strategy in modern and traditional trade stores. Golden Oreo will be available across all major urban and rural retailers from mid-July and will be available in two SKUs - Rs. 35 for a 150g pack and Rs. 10 for a 50g pack.