(VANCOUVER, Canada, February 16, 2012.) Player Response Marketing, a Canadian marketing firm specializing in player acquisition for all iGaming verticals, has announced an expansion of their services in direct response to requests received at the International Casino Exhibition (ICE) in London this month. The company provides offline marketing services including direct mail and print advertising, response media including email and media buys, customized Facebook casino applications and Social Marketing Optimization services, and has now added full affiliate program development and management services along with iGaming consulting for new entries into this market.

Nick Adams, Casino Manager of the new Casino Lunch, was the lucky winner of the grand prize offered at ICE of a direct mail package that included custom printing, full production, postage, and gambler targeted data records sent anywhere in the world. Nick was excited to hear about his win, and had this to say; “As a relatively young site this mail campaign will give us the opportunity to extend our reach directly into some prospective player’s hands. We are looking forward to seeing the results of this program as direct mail has been on our agenda for some time.”

Visitors at Player Response’s stand at ICE were able to meet with the 3 senior partners of the company – Jason Butcher, James Bradley, and Gian Perroni – and learn more about the company’s full suite of marketing services. While there was strong interest in all aspects of player acquisition, the two most discussed areas of interest were in prospect list acquisition and affiliate program direction.

“We had a number of new operators coming to our stand that did not have affiliate programs in place,” stated Gian Perroni. “They understood the importance of a well-managed program, but weren’t sure where to start. Surprisingly we were also visited by a number of established operators that still didn’t have a working affiliate program, and they were very eager to get things up and running. With over 9 years of experience creating and managing effective affiliate programs we are proud to offer this service to new and existing clients.”

For more information about Player Response Marketing and how or unique range of marketing services can improve your business, please visit www.playerresponse.com today, email sales@playerresponse.com, or add playerresponse to your Skype.

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