Univision Radio event raises $3.8 million for
St. Jude

On-air personalites Raúl Molinar, Sylvia del Valle and Andrés Maldonado, from Univision National radio program El Bueno, La Mala y El Feo asked listeners to support the kids of St. Jude.

Univision Radio, the leading radio network serving Hispanic America, helped raise $3.8 million for St. Jude Children’s Research Hospital during the annual Promesa y Esperanza® (Promise and Hope) radio event in February.

Hispanic radio listeners in Puerto Rico and 17 cities, including Los Angeles, Dallas, Miami, Chicago and New York, tuned in to pledge their support to St. Jude by making a donation of $20 per month to become Angeles de Esperanza (Partners In Hope).

“The children at St. Jude Children’s Research Hospital are an extension of our Univision family. We are proud to share the St. Jude mission with the community we serve,” said Randy Falco, president and CEO of Univision Communications, Inc. “Our audience’s generosity and kindness speaks to our shared values which ultimately benefits thousands of St. Jude patient families highlighted during this event and gives hope to countless children worldwide.”

During more than 30 hours of radio programming over two days, St. Jude patients like 9-year-old Jorge, who is fighting bone cancer, shared their stories. Thanks to donations from St. Jude supporters like Ángeles de Esperanza, families will never receive a bill from St. Jude for treatment, travel, housing or food.

“The support of Univision’s incredible leadership, dedicated staff and compassionate audience is important to our success in finding cures and saving children,” said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children’s Research Hospital. “For 15 years, Univision Radio has helped connect the Hispanic community to the mission of St. Jude, and each year we have seen how their listeners unite to help give hope to children and families battling some of the most aggressive childhood cancers.”

Univision’s television stations, online, mobile and social media outlets supported the St. Jude Promesa y Esperanza radio event. St. Jude also launched an online Spanish-language video series that appeared globally on Facebook, Twitter and other social networking sites to promote the national effort.