"I love the improvements - great job!!" BarbaraUSA"Fabulous. More features than I probably will be able to use in a long
while."Brian
KurtzTaylor,
MI"Fantastic! This is a vast improvement over the original
version." Brenda
HarnessUS"Blown away by the incredible features." Woody
LongacreTempe AZ,
USA"Amazing! I LOVE it!"

Colin GreenSydney, Australia"Great improvement of a superb product" Ed
JacksonWoking,
UK"Very impressive! I have been using the SBI site builder, which in itself is
an impressive tool. After seeing the new version of XsitePro though, I can honestly say that it is
second to none, in terms of functionality and features." Cesar
CamposSydney,
Australia"Absolutely amazing! I thought I'd seen the "BEST" website building software
in XSitePro v1 - version 2 just takes website building and developing to a whole new level. Sheer
brilliance!" Alan
HowellsStoke on Trent,
UK"EXCELLENT" DeannaWisconsin, USA"It looks awesome. The best just got better." SimonWiltshire, UK"WOW!!!" Judie
Brown
Washington, USA"I can hardly breathe! There is SO much stuff. I'm choking with
excitement!" Harold
Jaynes
Washington DC"WOW! FAR-OUT! GREAT! TREMENDOUS! This is coming from a web developer, not a
novice! I have so many clients that I have put on hold - waiting for the added features. These
features will save me so much time which will add revenue in my pockets...It's like going from the
horse and buggy to a Ferrari!" Betsy
ParsonsVirginia,
USA"Fantastic!" Andrea
Wilson
Vancouver, Canada"Wow...so many new, exciting and upgraded features this is going to make
website building a really fun project." Connie
UprightVirginia"I think it is a really powerful piece of software ... I am an experienced
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it again!" Ettione
StuckeyUSA"Superb improvement on an already excellent tool." James
MitchellUnited
Kingdom"Beyond all
expectations!"
Shush AryaUK"WOW! WOW! WOW! There seems to be everything that anyone will need to create
great content sites. And the easy tools to put video, ssn, rss feeds, and right now my mind is
swimming in awe."Steven R Shover Sr
Texas, USA

Lifeblood of the Internet Marketer's
Site: Some Essential Tips on Links.

Paul Smithson - 8th December 2008You’ve probably heard about Adobe and the
infamous “click here” ranking by now, but just in case you
haven’t let me give you the story in
brief.

If you go to Google and search for the
phrase “click here,” Adobe’s website ranks first in the
SERPs. Adobe’s site doesn’t even have the phrase in its
title tag, or even in the body text. In fact, the phrase
isn’t visible on that page at all! So how did they get to
the first position? It’s all about the anchor text that’s
used on their inbound links.

You’ve probably been to a site that has
downloadable PDF files, right? You’ve probably seen a
link at those sites that says something along the lines of,
“You’ll need Adobe Acrobat Reader to read the file. Click
here to get it.”

You see that? The phrase “click here”
appears in the link text. The sheer volume of thousands upon
thousands of sites linking to Adobe’s website using that phrase
in the link text made Google’s search algorithms decide that
Adobe’s page was relevant for the
phrase.

Let me just hammer home that
point.

Adobe is ranking at the very top of the
search results on a search term that doesn’t appear on it’s own
site, but is used by lots of other sites when linking to Adobe.
Just pause for a moment whilst you take that concept in as it
is a crucial lesson in one of the most important techniques in
search engine optimization.

A similar situation has been immortalized
in popular culture. A few years ago, a bunch of people
thought it would be funny to get the biography of U.S President
George W. Bush listed first for the phrase “miserable
failure.” Thousands of people linked to his biography
with that phrase, and soon his biography did indeed come up
first for that term. They did the same thing with John Kerry,
making his site #1 for the word
waffle.

Google has since made tweaks to their
algorithms to prevent this. These are coded into the
algorithms, and no human intervention is necessary. They
didn’t manually go in and remove Bush’s biography from the top
rankings for the phrase. It was all due to changes in the
way Google’s algorithms handle anchor
text.

But Google couldn’t just discount sites
that had certain link text pointing to them, but didn’t have
that text on the page, which is why Adobe still ranks highly
for the phrase “click here.” Something in the Google
algorithms is able to separate the reputable links from the
non-reputable. It could well have something to do with the
authority of the pages that link to a site, which is why it’s
always good to have inbound links for sites with a higher PR
ranking.

What we do know is that the text used on
inbound links is still extremely important so don’t forget to
take that into account when acquiring inbound links to your web
sites.

About Paul Smithson -
Paul Smithson is the founder of Intellimon and the driving
force behind the best-selling XSitePro web site development
tool. Since graduating in Business Strategy and Direct
Marketing from two of Europe’s leading business schools, Paul
has set up five multi-million dollar companies, one of which is
now owned by the BBC. His areas of expertise include business
strategy, e-commerce, on-line and off-line marketing, software
development, and maximizing the potential of on-line
businesses.

For more information about
this, and many other Internet Marketing-related
topics, visit Paul Smithson's site,
www.xsitepro.com.