Defining Loyalty Features of Products, Price Lists, and Catalogs

Every product in the loyalty program must be defined in the Siebel application.

Any item that can give a member points or that a member can use points to purchase must be entered as a product.

This applies to items not normally thought of as products, such as action-based bonuses. For example, since a member receives points for enrolling in the program, a product is created that will be associated with this accrual transaction. For more information, see Example of Creating an Action-Based Bonus.

If a member can purchase points with currency, then products must to be created to enable this. For example, if members can purchase points in blocks of 1,000, 3,000 and 5,000, then three products would be created. Each product, when purchased with currency, would credit the member with the respective number of points

Airline companies define every possible Airport Code pair as a separate product. Each of these must have a base price defined in a price list. They can also have discounts, defined in Siebel Pricer. For information about defining airport codes, see Defining Loyalty Airport Codes.

In addition to the usual tasks for defining products and prices, there are special fields used in loyalty products that the loyalty administrator and the product administrator should work together to define.

These fields control:

How many points a member earns for purchasing a product.

How many points are required to redeem a product.

These fields must be used together with the other features of the Administration - Product screen when you define products.

After defining the products, you create catalogs of these products, which are used by salespeople and member service representatives to sell the product, and by members who purchase the product through the Web.

This section only covers Loyalty features of product and pricing administration.

For more information about the other features of product and pricing administration, see Siebel Product Administration Guide and Siebel Pricing Administration Guide.

For more information about creating catalogs, see Siebel eSales Administration Guide.

Defining Loyalty Features of Products

After airline companies have defined airport codes, they define each of their flights as a product by selecting the From Airport and the To Airport for that flight.

To define loyalty features of products

Navigate to the Administration - Product screen.

Add a new record to the Products list, and complete the necessary fields.

On the More Info view tab's link bar, click the More Info link on the far left.

In the expanded main form for the product, complete the necessary fields, which are described in the following table.

Field

Comments

From Airport

To Airport

Airline companies use these two fields to define every possible Airport Code pair as a separate product.

Actual Distance

Distance UoM

Airline companies use these two fields to define the distance traveled for every possible Airport Code pair.

Suggested Accrual Points

Enter a suggestion for the base number of points the member gets for purchasing the product. The actual number of points the member gets is also affected by promotions.

NOTE: This field and the fields that follow allow you to suggest values if you cannot actually create the values. For example, a partner could use these fields to suggest values in cases where only an employee of the host company could actually enter the values. Actual values must be entered in Administration - Product > Points view or in the price list.

Suggested Accrual Point Type

Select a suggestion for the type of point the member accrues by purchasing this product.

Suggested Accrual Price

Enter a suggested price for the points accrued by purchasing this product.

Suggested Redemption Points

Enter the suggested number of points the member must redeem to receive this product.

Suggested Redemption Point Type

Enter the suggested point type the member must redeem to receive this product.

Suggested Redemption Price

Enter a suggested price for the points used to redeem this product.

Perform other necessary product and pricing administration, as described in Siebel Product Administration Guide and Siebel Pricing Administration Guide.

NOTE: When you create price lists, enter the host company and all of the partner companies in the price list's Organization field.

Create product catalogs, as described in Siebel eSales Administration Guide.