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Ep 3: Building trust through transparency

EP3: Building trust through transparency

Who will you trust in 2018? Delve into the future of voice activated technology with JWT’s Innovation Group and Mindshare Futures and hear Alain de Botton examine the real meaning of hidden costs. Discover how McDonald’s are tackling fake news and why Hippeas chose the chickpea and placed the production process at the heart of its story.

The BITE Podcast

2018 is the year for making stuff happen. Introduced by Kara Melchers, Managing Editor of BITE and Izzy Ashton, Writer and Researcher for BITE, this three-part podcast is a lesson from passionate leaders in how to transform the richness of ideas into real business value.

Hear from the inspirational Jude Kelly, Artistic Director of The Southbank Centre and Founder of The Women of the World Festival, as well as the acclaimed modern-day Philosopher and bestselling author Alain de Botton.

There are also rousing excerpts from Mitch Oliver, VP of Marketing at MARS, Kemi Anthony, Head of Content and Communication at IKEA, Katie Mackay, Partner and Head of Strategy at Mother, Zaid Al-Zaidy, CEO and Partner at Above + Beyond, Emily Somers, VP of Marketing and Food Development at McDonald’s, Lucy Abell, Director of Communications at Stonewall, Livio Bisterzo, Founder of Green Park Brands, including the fashionable global snack brand Hippeas along with Marina Haydn, Executive VP, Circulation and Retail at The Economist, Jeremy Pounder, Director of Futures at Mindshare, Laura Jordan Bambach, Chief Creative Officer at Mr President, James Nixon, Managing Director of Jones Knowles Ritchie, Nadya Powell, Co-Founder of Utopia, Marie Stafford, European Director of JWT’s Innovation Group, Josh Bullmore, Chief Strategy Officer at Leo Burnett, Nick Adams, Managing Director of Sense and brave adventurers The Tempest Two.

About the author

Kara Melchers, Managing Editor, BITE

Kara has editorial control over BITE, Creativebrief’s daily insight into global marketing trends and the cultural movements driving them. She runs BITE INSPIRE sessions in the UK and US, for brands including Virgin Atlantic, A.G. BARR, British Gas and Pepsico. She also presents at our BITE LIVE events series and industry festivals in London and New York. Get in touch if you’re working on an interesting project