Davis ice cream shop Sugar Daddies is having a “bracketology” face-off of creative flavors with a winner chosen toward the end of April.

In December, customers of the E Street sweet shop put 200 votes in a suggestion box and 16 flavors were chosen for the competition.

On Monday night, John Aberdeen, who is staying in Davis for the week, tasted both red velvet cream cheese and chocolate sriracha ice cream.

“I really like the chocolate sriracha,” he said. “It kinda burns on the tongue.”

Next week, apricot rose and chili mango will battle for the second bracket spot. Customers are invited to taste new flavors each week and vote for their favorites.

Sugar Daddies opened in Davis in 2011, said manager Stacie Hoyt, and business has picked up each year since then. A second store will open at the Palladio in Folsom toward the end of February. she said.

Sugar Daddies also serves ice cream at Picnic in the Park and at the Davis Farmers Market, both in Central Park.