Tube Tank – TRIWA Pop-Up Store / mode:lina architekci

Located at the Poznań Plaza mall in Poland, mode:lina architekci accepted a challenge to create a temporary store for Swedish watch brand TRIWA. Their goals included using renewable materials, low cost, speed of constructing, and most importantly, to further increase global brand awareness. More images and architects’ description after the break.

Previous cooperation between the architects and the well-known brand exceeded, by far, the client’s expectations – pictures of the store were published around the globe, both online and offline. Once more, they decided to use a very well known raw material – paperboard. Only this time it was rolled into tubes. Over 900 of paper tubes, wrapped with ratchet-straps around cabinets built from raw OSB wood panels. Architects: mode:lina architekci (Paweł Garus & Jerzy Woźniak) Location: Poznań, Poland Project Team: Paweł Garus, Jerzy Woźniak, Kinga Kin Area: 10 m2 Date: November 2012