SolBridge News

SolBridge and Mahidol University International College (MUIC), Thailand held Global Challenge Program

Committed to internationalization and exposure to the
different economic powerhouse in Asia, SolBridge once again sent
academically-rigorous students for a Global Challenge Program.The Global Challenge Program aims to provide students
with opportunities that expose them to business and cultural aspects of a
different country, which this time was Thailand.

From January 19 to January 25, 2018, SolBridge and one
of the top three universities in Thailand, Mahidol University International
College (MUIC), organized a week-long workshop that combined cultural
exposures, industry visits, and business-related workshops. All of the academic
sessions, such as Thai society and culture; Introduction to Thai economy; Think
Global, Speak Local for Effective Marketing Communication; and Investment
opportunities in Thailand; focused on how Thailand managed to attract foreign
investors and hence become one of the fast developing countries in Southeast
Asia.

Six students from SolBridge in addition to a couple of
students from MUIC visited Sampran Resort to learn about sustainable
agriculture that has been a growing trend for doing a green and economically
pro-SME strategy in Thailand. Following this visit, students also went to
Tropicana Oil company; a family business that has been thriving for years in
selling coconut oil both domestically and internatioinally. And as part of the effort to understand Thai history
and culture, SolBridge delegates went to famous temples of Thailand, Wat Arun,
and Wat Po, as well as the Grand Palace. Besides, students also tried Thai
boxing and went to a local market in Bangkok, Chatuchak.

The program was concluded by having SolBridge students
presenting business ideas which are taken from Korea to be marketed in
Thailand. As the program went on successfully, SolBridge team is confident that
this strengthens the relationship with MUIC, Thailand.