Andrea Francardo's blog

Ethics and aesthetics

Share!

When, last summer, I had the chance to learn about IOWEYOU, a brand capable of combining aesthetics with ethics, what impressed me the most was the dedication and enthusiasm that each person involved showed in their work.The same features I found also in the words of Andrea Francardo, one of the creative minds of the IOU project.Her words show through the love of someone who gives her all in what she does.

But now let me introduce her: born in Turin in 1980, since she was a child she was encouraged by her father to cultivate her own talent and this is how she came into contact with the world of fashion.She studied in Madrid, Milan and New York until, following some significant experiences in the fashion world, Andrea and her father created the new trouser label “from a. francardo” that very soon became very successful.Emotions are what guide Andrea in her choices and this way in 2010, she decided to become an artistic consultant, getting in touch with IOU and PT pantaloni torino, an innovative and continuously growing brand that enables her to freely express her imagination.Each of her projects is based upon an accurate research which Andrea carries out in all her travels, learning to understand and appreciate the various cultures, the habits, the colors and materials with which she will later experiment.

This is how, in her factory, Docks Dora, the designer creates little sartorial gems, like the women’s blazers and the colorful walking sticks; one-off pieces that encompass all her sources of inspiration.If you were to ask me what is her real job, I would not have a conclusive answer: fashion designer, consultant, collector, traveler, teacher? Maybe it’s not so important. When passion is guiding us, any profession turns into art.