How to Get The Most Out Of Trade Shows

Trade shows provide prospective buyers with a chance to see what sellers in a particular industry have to offer. Typically, retailers who attend these types of events use the opportunity to showcase their latest wares and innovations.

Although attending trade shows can be a great way to connect with new buyers, it can be a little bit hard to stand out from the crowd. Fortunately, there are some ways that you can make your booth as eye-catching and effective as possible. Try using these tips to capture the attention of attendees as they pass by:

Choose the Right Location for Your Booth

Although premium locations usually come with a premium price tag at trade shows, it may be worth paying extra to get one of the most visible spots.

If you are planning on going this route, make sure to reserve your space as early as possible. That way, someone else won’t get the spot you want before you have a chance to. The best spots usually go quickly, which is why it is important to make your reservation as far in advance as you can.

If you are planning on becoming a regular participant in a trade show that occurs annually, you may want to talk to the event organizer to see if you can reserve one of the best spots on a recurring basis.

Make Your Booth as Attractive as Possible

People are drawn to tradeshow booths that are as eye-catching as possible. Usually, that means using vibrant colors and innovative designs. The more creative and attractive your booth is, the more likely people are to check out what you have to offer.

Make sure that your booth looks good no matter which direction you approach it from. You should use signs, roller banners and imagery to make it easy for people to tell at a glance what your business is all about.

Create a Welcoming Environment

Along with making your booth attractive, you should also find ways to make it welcoming. The people who operate the booth should be friendly and approachable.

You should also make a variety of different promotional materials available. For instance, you should have printed materials like brochures on hand that people can take with them. You should also consider having videos running that people can watch to learn more about your products or services.

Always have someone available who can talk to visitors and answer any questions that they may have.

Consider Bringing in a Host

If you really want your booth to stand out, you may want to hire someone to act as a host for the people who drop by.

For instance, hiring a spokesmodel or a performer can allow you to provide entertainment for your visitors while at the same time answering their questions.

Consider Offering Special Promotions

During the tradeshow, you should offer limited-time specials. Make sure to prominently advertise these specials to encourage people to take action. Don’t forget to remind people that the special ends when the show ends so that they don’t wait too long and miss out.

Hold a Contest

If you really want to generate a lot of buzz about your business, consider holding a contest during the tradeshow.

For instance, you could allow people to enter the contest by providing you with their contact information or by leaving behind a business card. This is an easy way to build a list of leads while at the same time getting people to notice your business.

Provide Refreshments

If you have ever attended a tradeshow, you know that it can be quite tiring. By the time you have walked around for hours checking out all of the booths, you can start feeling a bit exhausted.

One way to help people overcome this problem is by providing refreshments at your booth. For instance, you could hand out bottled water that has labels that are branded with your business information.

Give Away Valuable Information

You can position yourself as an authority in your field by giving away information to people attending the tradeshow. Handing out publications that feature some of the latest research in your industry or information on some of the newest innovations can go a long way toward giving people the impression that you are an industry leader.

About the Author

Samed Olukoya is the CEO/Founder of investorsking.com, a digital business media, with over 10 years' experience as a foreign exchange research analyst and trader. A graduate of University of East London, U.K. and a vivid financial markets analyst.

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