There are no winners here. It’s a television war of attrition and not a very popular one. Fox Sports San Diego likes to think it’s fired a shot over the antenna, but this really is more like dropping propaganda leaflets from the sky for the civilians to read — if they bother to pick them up off the ground.

As we know, FSSD, the new network in town, has a deal with the Padres that will pay the baseball team around $1.2 billion over 20 years. Problem is, the only local providers who have bought into the package are Cox and DirecTV. Thinking the price too high (believed to be more than $5 per customer per month, year round, as opposed to about $1.50 in the old deal, although Fox disputes the $5 figure), Time Warner, next to Cox the county’s No. 2 provider, AT&T U-verse and Dish have refused.

And things are moving along about as swiftly as a Hoyt Wilhelm knuckle ball, but with very little movement.

According to Henry Ford, senior vice president and general manager of FSSD, negotiations continue with AT&T and Dish (AT&T confirms as much), but broke off long ago with Time Warner and the 200,000 or so homes it reaches here (Cox is around 500,000). Ford would like talks to renew, and has begun a negative marketing campaign to try and smoke Time Warner out of the bunker to the bargaining table, claiming the provider spends billions in other markets, but “the Padres do not seem to be a priority.”

With Fox’s theme being “Our Home. Our City,” the network has gone to print, radio, mobile digital billboards, street teams and public events — at “considerable cost”, it says — to get out its message.

“It’s an aggressive campaign to make people aware,” Ford says. “It’s heartfelt. We’ve hired more than 50 people here. Our investment is significant for Padres games. We’re living in the community. We have a beautiful setup at Petco. We hope to complete a real estate deal to where Cox was (adjacent to the ballpark).

“But we’ve gone dark with Time Warner. We would like Time Warner to step up.”

Fox has four trucks (mobile billboards) out driving around in Time Warner territory, spreading the word. They will be in heavily trafficked areas, such as the Del Mar Fair and shopping malls.

Time Warner’s response via a spokesman? “Fans would be better served if Fox saved the money on trucks and lowered their current demands for the Padres.”

Thing is, Cox and DirecTV already are paying plenty, which obviously is more than Time Warner and the others want to give. So if Fox sells it to the others for less, Cox and DirecTV aren’t going to be happy.

I’m told the Padres are putting some pressure on Fox (not a ton), but it really isn’t their fight. If people want the Padres that badly, most county residents could switch to DirecTV. Over 40 percent of county residents can’t get the team now, but that number was 30 percent before 2012. The Padres never have been available to everyone, but it also is obvious not enough people have switched to DirecTV to make Time Warner squirm and eventually cave.

“The Padres feel the same as we do,” Ford says. “At the end of the day, we’re in lock-step to make sure all our fans get the games. Our conversations with (AT&T and Dish) are very different. Discussions are ongoing and I suspect we’ll get something done there.”

Fox and Time Warner are billion-dollar companies that have things on their stoves other than the Padres. It’s a natural thing. For Fox to pay the club that much money, it had to ask for more dough from the providers. On the other hand, it isn’t helping Fox generate revenue when it can’t reach 40 percent of its market.

“We provided offers and I believe we made the last counter offer (with TW),” Ford says. “I can’t comment on rates. We’re not asking Time Warner to overpay. Time Warner continues to value teams in their other markets; look no further than Los Angeles, with the Lakers and Galaxy (and Pac-12 Networks).”

So who’s at fault here? Everyone, the Padres to a lesser extent. What club in the nation’s 28th largest market wouldn’t take a billion-dollar offer? And Fox has more leverage with distributors around the country than just about anyone else.

The Padres’ product at present may stink, but what’s there isn’t getting out. More than a third of Fox’s 157-game package has passed, and there are fans who want to watch the team. Taking a mulligan on 2012 isn’t what they expected. Not everyone can make it to Petco, nor can everyone go into a sports bar every night to catch games.

The Padres see this as a casualty in the short term, that over the next 19 years fans will benefit from the new deal. But it’s impossible for two sides to get anything done when the two sides aren’t talking, and they haven’t spoken for weeks.

“Once we get back to the table, good things can happen,” Ford says. “We have dealt with them regionally and nationally. It’s different (the campaign), but hopefully it personalizes it — not just for us, but the fans.”