This book actually belonged to Dani’s husband but she was attracted to the title and so selected it for a visual synopsis – number 96. She originally feared it wouldn’t be relevant but that was immediately put to rest when she realised that the points raised by Tien and Gabe were transferable to anyone and in any industry.

Subscribed considers the interaction of consumer and supplier (of products or services) and points out the need to redress the relationship – and in many cases, simply build a relationship. From a history of product being king, the book shows that people and services are really what should be at the heart. From refocusing to “outcome value” and developing a way that places the depth of relationships firmly at the centre, this book is inspiring and hugely thought provoking.

It’s a fascinating book that tries to, and is successful at, flipping the current thinking to question your approach. From price structuring to the 4P’s of marketing – and marketing itself – it demonstrate the need to reimagine, rethink and re-approach business, and life.