I'm inclined to agree with skifr. You should always write for your audience, especially if you have conversions in mind. Going too broad will hurt your chances of getting your message through to those who benefit most from it.

Thank you for this interesting read. Content is not king, but it does hold a lot of weight in converting your visitors into whatever goals you have for your site. However, trust, audience participation, and the fact that you should gear your content strategy towards eliciting an emotional response from your visitors, demand so much more than simply awesome content.