On the first day of his official 3-day visit to London, the face of Saudi Crown Prince Mohammed bin Salman appears on a large billboard on West Cromwell Road, on 7th March 2018, in London England. Industry sources said the Saudis could be spending close to £1m on the campaign, which includes dozens of prime poster sites around London and newspaper ads. He is bringing change to Saudi Arabia, the ads say, with a large photo of Crown Prince Mohammed bin Salman and the hashtag #ANewSaudiArabia.