LAVANILA The happy, healthy baby search

I’m a huge fan of LAVANILA and I can’t wait to try their new baby line, I am so excited to try their new products. For you lucky moms and dads in NYC check out the Sephora event to enter your baby in the casting search and try samples from the new LAVANILA baby line.

Committed to creating the world’s healthiest baby care products, LAVANILA Laboratories proudly announces the birth of its newest addition: the Healthy Baby Collection. Launching exclusively in Sephora stores nationwide, this luxurious line will be the only in-store baby collection carried by the prestige beauty leader.

To celebrate the launch of the Healthy Baby collection, LAVANILA is teaming up with Sephora on a nationwide search to find the new face of their healthy baby collection. The Happy, Healthy Baby Search will run from May 11th to June 1st and will be open to children 6 months to 4 years old.

To kick off the search, LAVANILA will hold an open casting call in New York City at the Sephora Fifth Avenue store. Parents are encouraged to bring their babies to the store from 2pm to 6pm on Friday, May 14th to meet the judges, get their babies’ entry photo taken and receive samples of the new Healthy Baby Collection. The first 50 parents to attend the casting call will receive a Sephora gift card with a mystery value worth up to $100.

The grand prize winner will receive: an opportunity to be face of LAVANILA BABY, a three day/two night trip for mommy and baby to New York City, a professional photo shoot, two keepsake photos from the photo shoot, the entire Healthy Baby Collection and a $500 Sephora gift card. Two runners-up will also receive the entire LAVANILA Healthy Baby Collection and a $300 Sephora gift card.

WHO: LAVANILA Laboratories and Sephora

WHAT: The LAVANILA Happy, Healthy Baby Search

WHERE: Sephora Fifth Avenue

597 5th Avenue (Between 48th and 49th Streets)

New York, NY 10017

**Come Early! The first 50 parents to enter their baby will receive a Sephora gift card worth up to $100

WHEN: Friday, May 14th, 2010 from 2pm to 6pm

HOW: Visit Sephora on May 14th or enter your baby online at Sephora.com/win/healthybaby until June 1st. All babies must be between six months and four years old. No purchase necessary to enter.