Transcending the Transactional Relationship with Customers

Today we explore how your business might become “Mission-Led” and transcend the day-to-day transactional nature of most businesses.

Having a wider mission or cause can help focus your business on something bigger than itself. We discuss books such as Spiritual Capital, Firms of Endearment and good examples of successful businesses such as Toms Shoes that are mission-led.

Your mission or Big Why could be to improve your village, town, city, country or the World. No mission or cause is too small or too big. Just so long as it transcends your day-to-day business.

Let me know your thoughts on how you are applying these principles to evolve your business?