8 GR / PPP / Status 08. Mai Vision Using the world of knowledge to converge to mechatronic system engineering by Definition of a generic, collaborative, holistic system development method in the product creation Daimler

11 GR / PPP / Status 08. Mai Paradigm Shift 1 From Mechanical Part Design to Mechatronic System Development What if you could start development of a car program with a predefined, complete generic product template, containing best practice concepts and interdisciplinary dependencies?

13 GR / PPP / Status 08. Mai Paradigm Shift 2 From sequential Product Development to collaborative Solution Finding What if you could collaborate with all development partners sitting around a virtual round table to find globally optimal solutions for your task?

14 GR / PPP / Status 08. Mai Paradigm Shift 3 From isolated Function Simulation to Co-Simulation of System Behaviour Today: Each function is simulated, validated and tested individually. There is no interdependence between simulations in the digital world.

15 GR / PPP / Status 08. Mai Paradigm Shift 3 From isolated Function Simulation to Co-Simulation of System Behaviour Controller logic E Motor Drive Voltage Torque Rotation Angle Current Kinematic Force What if you could simulate the complete complex system behaviour with all subfunctions in parallel and with respect of all interdependencies between the subsystems? Gas spring model Speed Force Counterforce Counterforce

16 GR / PPP / Status 08. Mai Paradigm Shift 4 From bulkheaded in-house Development to Community driven Creativity People Today: Product development and innovation is performed exclusively inhouse in the OEM s R&D with some selected suppliers.

17 GR / PPP / Status 08. Mai Paradigm Shift 4 From bulkheaded in-house Development to Community driven Creativity What if you could motivate your customers to cooperate with you in product innovation and so using the huge creative potential of the worldwide internet community to innovate your brand?

21 System Template Requirements Production Validation Functions Integration Validation Specification Logic Detailing phase Mechanical E/E Software System Template: A system template is the reunification of standard requirements, -functions, -product and validation models related to a given system The behaviors between Requirements, Functions, Product models and Validation models are already realized in the system template The system template is configurable and adaptable GR / PPP / Status 08. Mai

23 GR / PPP / Status 08. Mai Motivation for System Simulation Initial Situation: Car consists of subsystems e.g. SW, electrics, mechanics, System functionalities to be verified on system level. Aspired functionality defined by requirements. System validation should be done both in the digital and real world Aspired Work Methods Entire system simulation All the system functions are simulated in parallel Integration of encapsulated external models Simulation results are always coupled with corresponding requirements Mechanical System Controller logic E-Motor Drive Voltage Torque Rotation Angle Current Gas spring model Position Force Position Counterforce Seal Force Force Counterforce

24 1 Community-driven Innovation Storybook - Outline Mercedes-Benz uploaded design study to online-community and -experience! Use this link for a new experience! Customers are informed via newsletter or RSS feed reader. 8 A user discussion on the taillights starts. 3 4 Other users rate and discuss the design. 5 2 Customer experiences vehicle and registers with the community. Customer leaves a comment: How do you like the backlights? Experience our new taillight design! Please use this link. 7 New taillights are integrated into design experience and users are informed. A customer designs LED backlights of his own and publishes them on the platform. 6 Marketing analyzes user feedback and selects one proposal. Design is provided to engineering environment. Engineering creates a new system based on proposed design. Vision: The customer-community uses its creative potential to actively contribute to product innovation. GR / PPP / Status 08. Mai

25 GR / PPP / Status 08. Mai This Vision is more than just a Day Dream it is work in progress The Tech Groundwork is being laid Data and Information backbone Crosslinked Product Data Worldwide Collaboration Plattform for Co-Simulation Web based Design Tools It s up to us to Provide a culture of innovation Be ready to respond to challenges Adapt the development processes Be open for organizational changes Go for the next generation processes

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