Should you #DeleteFaceBook?

Without turning this column into a link-fest, I’ll try to summarize this whole kerfuffle about Facebook for you and give you some options.

In 2014, a developer created a personality quiz for Facebook. More than a quarter of million people installed the app. Just like any other Facebook developer, this guy had access to data about the people that installed the personality quiz, and all of their friends. The developer’s app collected the data from the users and all of their friends and then stored it in a private (non-Facebook) database instead of deleting it per Facebook’s policy.

The original quarter-million or so personality quiz app users and all of their friends turned into fifty million Facebook users. The Facebook developer then turned that private database over to a voter-profiling company called Cambridge Analytics, who used the data from fifty million Facebook users to create thirty million “psychographic profiles” of Facebook users. Shenanigans ensued.

The all of their friends part is where Facebook is in trouble with its users, the media, and the US Federal Trade Commission. Here’s how:

Facebook’s users are mad because the data Facebook has on each user is being used in ways not consented to by the users.

The media is mad because, well, elections and shenanigans. And you know the media folks all have Facebook accounts, so their data is involved, too. Fifty million is a big number.

And the US Federal Trade Commission (FTC) is mad because in 2011 it claimed that Facebook had engaged in “unfair and deceptive practices” by making public the data that users considered to be private. The FTC also charged that Facebook had shared user data with advertisers and outside application developers. Sounds familiar, eh? In 2011 Facebook signed a “consent decree” with the FTC, agreeing not to share its users’ data without their consent.

To a lot of people, it looks like the same thing happened again with the fifty million (sharing data without users consent), although the data was in a private (not Facebook’s) database. So, the FTC is investigating.

Facebook’s stock has taken a hit as a result of this, and yes, there is a #DeleteFacebook movement.

But it’s harder than you think to #DeleteFacebook, and not just because of the relationships, support groups, and family ties we’ve grown there.

By default, Facebook only deactivates your account, which leaves some of your information up on Facebook (on other people’s profiles, mostly) and makes it impossible for anyone to find your profile. Simply logging in to Facebook reactivates your account.

But there’s another way; of instead #DeleteFacebook, you can minimize what you share and do on Facebook and still keep your connections.

The first step is to remove the Facebook app from your phone and tablets. The app tracks your location, and that data gets stored along with everything else you do on Facebook. As a bonus, the Facebook app is a known resource and battery hog. Must be all that tracking.

A final note. Google, Facebook, Twitter and the rest are no longer hungry startups trying to change the world. They’ve changed it already. And the change has happened so fast that the world doesn’t have anywhere near the legal, regulatory, or taxing strategies to cope with them.

We’ve seen many examples in the last few years that prove we can’t count on these companies to regulate or police themselves. As a result, we now live in a mass of data breaches, violations of even our weak existing laws, and stolen identities.

The danger here is that it happens so often that we forget about it and it’s so obvious that we can’t even see the problem.

Until the next time.

Modern voicemail greetings

“Hi. John hasn’t set up his voicemail yet; this is his refrigerator. Please speak slowly, and I’ll stick your message to myself with these magnets.”

“Hi, this is Lisa. I can probably get to my phone; I’m just avoiding someone I don’t like. Leave me a message, and if I don’t call back, it’s you.”

Do you have a computer or technology question? Greg Cunningham has been providing Tehachapi with on-site PC and network services since 2007. Email Greg at greg@tech-hachapi.com.

Greg Cunningham and tech-hachapi.com are not affiliated with anybody anywhere and operate as an independent, state-licensed, insured, and certified locally-owned and operated onsite computer repair service company.

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