Samsung

#JOMO: The Joy of Missing Out

Influencer marketing

Campaign Objective:

Show us what a 'staying in with TV' occasion means to you. Give a glimpse into what you do on a night in – snacks, TV shows, games – to show how you watch TV with your family and friends. Avoid generic 'at home occasion' posts.

Campaign Brief:

Submit posts of how you spend TV time at home

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Creator Posts18

Average CPE0.170.220.31

Engagement3.32%

Combined Followers485776

Likes & Comments16136

Sentiment

like.a.bosslady Ooohhh that picture is pretty clear on the tv!

memoirs.of.us What an awesome tv we need a new one and Samsung is looking good