This is the latest project of No Ford Nation, a group dedicated to unseating Toronto Mayor Rob Ford. They’ve already released cartoon episodes of Ford’s embarrassing antics, but this might be their biggest chance at viral success yet.

Started three years ago by Christina Robins, No Ford Nation doesn’t take sides in the political arena — well, except one … NO ROB FORD!

The LOL signs and videos were created by ad agency Rethink, which was also responsible for the viral video sensation that took a swipe at anti-LGBT Russian President Vladimir Putin during the 2014 Winter Olympics by suggesting that “the games have always been a little gay.” The Ford ads use the typical color scheme for three of Canada’s largest political parties (red for Liberal, blue for Conservative, orange for NDP) and feature the website’s URL.

Whether the new signs will work is anyone’s guess, but some think the tactic might backfire, as various Reddit commenters have pointed out that the us-vs-them strategy has repeatedly worked for the embattled mayor. One commenter, @hagenaar, explains:

… this strategy will play right into Ford’s hands. He can again play himself off as the only choice other than a bunch of ‘downtown elites’. The other votes will split among his opponents, and he’ll win again.

Hyperallergic reached out to No Ford Nation for comment and we were told that no one was available for an interview, but we did receive a statement that included the following quotation by Christina Robins about the organization’s parody cartoon series:

“Toronto has been in the headlines for all the wrong reasons. There are so many great things going on in Toronto and being overlooked because of the actions of our mayor … we don’t want our city to be an international joke anymore. We’d love to encourage voters to see who else is on the ballot and make sure the right candidate gets elected.”

Say what you will about the videos or lawn signs, but IMO the most effective critique of Ford has been happening in the endless barrage of GIFs (1, 2, 3, 4, 5 … ) that tell it like it is: