ROSE PIETRAS

ROSE PIETRAS,
VICE PRESIDENT OF SALES AND MARKETING

Rose’s experience in sales and marketing extends over twenty years, with proven consistency in improved profitability and quantifiable results. Her career in senior living began in 1999 at a premier assisted living and dementia care community in Palm Harbor, Florida, where she successfully grew and maintained a stable census for five years in a highly competitive market.

“A clear understanding of the consequential effect between operations and sales is essential to the success of an effective marketing plan and sustained profitability,” says Rose. A desire for comprehensive industry knowledge, coupled with passion for serving seniors, led her to attain proficiency in assisted living administration, resident services, budget planning and procedure development. Driven by a commitment to generate a positive impact in challenging environments, her achievements include significant census growth and exceeding business plan expectations in independent and assisted living communities from 99 to 450 units.

Her leadership style is based on a foundation of trust and total commitment to community, residents, families and associates. “I believe that community success is built upon a foundation of God given talent, commitment and passion – and teamwork is the keystone that solidifies its structure,” says Rose.

A Certified Senior Advisor and Florida Assisted Living Administrator, her accomplishments have been recognized by industry leading companies and include numerous sales, operational and customer service awards. Her talents for sales growth, census management, and market strategy have resulted in company-wide implementation of personally developed annual business and marketing plans, competitive analysis, and sales event planning practices.

Rose and her husband Chet have been married over thirty-eight years, and have lived in Florida since 1985. Blessed with two sons, Jarrod and Justin, and a daughter, Holly, they enjoy family gatherings and getaways whenever possible.