eHarmony Takes Next Step in its Globalization Strategy

Company to Launch New Site for Spanish-Speaking Singles in the
U.S. and Around the World

LOS ANGELES–(BUSINESS WIRE)–eHarmony today announced the latest move in its strategy to grow in new
markets globally with the development of eHarmony.com/espanol.
Built to provide a fully translated, localized experience, the new site
will serve the 37% of eHarmony’s bilingual users who speak Spanish as
well as a growing demographic of online daters in Latin America and
beyond.

As with each of eHarmony’s endeavors, the brand took a research-based
approach to create the compatibility model that will support the new
site and provide a customized user experience. This now allows for
linguistic and cultural nuances which are important in the matching
process.

“In the last few years, we have seen online dating come into its own and
today we are seeing growth in every user demographic,” said Dr. Neil
Clark Warren. “That trend continues around the world as online dating is
recognized as a way to meet someone special. Our purpose has always been
to help our users find lasting, meaningful relationships and the launch
of this site represents another way to reach those who are hoping to be
found by that perfect partner and confidant. We are so pleased to
introduce our new site for Spanish speaking eHarmony users.”

The development of this new site speaks directly to the company’s
continued growth as a global brand. International services are already
available in Singapore, the United Kingdom, and Australia. Additionally,
the introduction of the site answers a growing demand for online dating
services worldwide. In Latin America alone, online dating is growing at
a rate of 20% year over year according to independent market research.

In the coming months, new features will become available including
mobile access and localized experiences for Spanish-speakers around the
world. Releasing in December, current eHarmony users can elect to fill
out a mini-questionnaire in Spanish to be better matched with those who
set up their profiles in Spanish.

In celebration of the release of eHarmony.com/espanol, eHarmony has
introduced a friends and family special where new users get three months
free when using the promo code “AMIGOS2015”. eHarmony.com/espanol is
currently available in the United States and will be introduced in
several other countries over the course of 2016 including Mexico and
Spain.

California-based eHarmony, Inc. (www.eharmony.com)
was founded in 2000 and is a pioneer in using relationship science to
create highly compatible relationships based on key dimensions of
personality that are scientifically proven to predict the most
compatible, highly successful, long-term relationships. On average, 542
people marry every day in the U.S. as a result of eHarmony, nearly 5% of
new marriages.*