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Friday, May 30, 2014

Tech Buzz:Android TV will be showcased at Google I/O, packs a secret weapon

Android TV will be showcased at Google I/O, packs a secret weapon

Google eagerly wants a piece of your living room. A few years ago, they attempted to do so with Google TV and that completely flopped. The Google TV team was separate from the Android team, despite the service running the same operating system. Google TV was trying to bring television components to the forefront rather than relying upon online services like almost everyone else does. There was a lack of focus on the services that people really cared about. But according to GigaOm, that is all set to change at Google I/O when the company unveils Android TV.

We have already heard about Android TV with some screenshots (also above) that allegedly show its interface. Everything is clean and there is content ranging from applications for media services to Hangouts to full games. And Android TV is not a piece of hardware that Google will be pushing. Instead, the company will go the Android route and rely upon hardware manufacturers to utilize the platform with televisions and set-top boxes. Providing a compelling platform is exactly what Google does today with Android. The focus here is services that people actually want and use and games.

To make it all work, Google has a secret weapon: Pano. This is a piece of Android TV's backbone that brings tailored content forward to the user in a design that is very much like Google Now. GigaOm says that "The idea behind Pano is that apps can surface individual pieces of content right on the home screen in a card-like fashion so that users can browse movies, TV shows and other types of media as soon as they turn on an Android TV." Again, Google Now does this by collecting data and following trends in order to provide a user-specific experience.