Own Your Community

And you have to engage with them so that you deepen your mutual loyalties and fondness for each other. Instead of always looking for new customers, engaging with your existing ones in ways that complement your products goes a long way in strengthening the relationships they have with your brand.

Our Approach to Owning Your Community

Rewards Program

What matters most for the learned customers of today that they want to be a part of such Rewards Program, which is in the form of non-monetary value but is special and individualistic and provide experiences. These may or may not drive immediate revenue but definitely go a long mile in creating long-lasting relationships with them thus enhancing their loyalty for a particular brand and turn them into loyal members of the brand community.

Gamification

How do you as a company/brand Capitalize on the limitless desire of humans to grow, learn, interact and compete. We Gamify it! Once we create this game experience, we continually engage the customers, learn about the customers and their perceptions (quickly correcting the wrong ones) about the brand, and learn about their brand community’s views. By participating, the customer voluntarily provides insights about them and their community. In reciprocation we compensate them for the time they are spending in engaging with us through experience currency or any other form that they fancy.

Omnichannel Experience

The real success metrics of business performance today are based on Customer Satisfaction, Engagement and Experience Per Square Foot as the Reciproci’s program is Omnichannel (includes Physical and Digital Worlds). This seamless and connected experience throughout the Customer journey bowls the customers over.

Personalized Offers

If the business is able to recognize the customers individually and understand their purpose, it will then be able to send them special personalized and time-sensitive offers and discounts along their customer journey, which meets or exceeds their aspirations. This experience will become a delight as they received specific offers at the exact moment of truth that mattered. They will come back, hungry for more.

HiTouch in Physical Premises

The use of HiTouch today in the physical premise has become very crucial and must-have. Today technology solutions provide the company will invaluable data stream of the customer actions along their journey inStore. They also trigger special time-sensitive information and offers to the customer based on their personas and where they are, currently in their customer journey. HiTouch is also much required providing a seamless and connected omnichannel experience.

Own Your Community

It is important for brands to understand that once you Know Your Customers well, you need to proceed to own them. Own Your Customer (OYC) may sound corny but is almost the destination of the customer experience journey. It means that your brand is in touch with the customer gainfully across all your channels, across all customer touchpoints along the customer journey. The customers reciprocate by becoming your most loyal fans, never tiring brand ambassadors and exit barriers for other community members.

Owning Your Community

Rewards Program

What matters most for the learned customers of today that they want to be a part of such Rewards Program, which is in the form of non-monetary value but is special and individualistic and provides experiences. These may or may not drive immediate revenue but definitely go a long mile in creating long-lasting relationships with them thus enhancing their loyalty for a particular brand and turn them into loyal members of the brand community.

Gamification

How do you as a company/brand Capitalize on the limitless desire of humans to grow, learn, interact and compete. We Gamify it! Once we create this game experience, we continually engage the customers, learn about the customers and their perceptions (quickly correcting the wrong ones) about the brand, and learn about their brand community’s views. By participating, the customer voluntarily provides insights about them and their community. In reciprocation we compensate them for the time they are spending in engaging with us through experience currency or any other form that they fancy.

Omnichannel Experience

The real success metrics of business performance today are based on Customer Satisfaction, Engagement and Experience Per Square Foot as the Reciproci’s program is Omnichannel (includes Physical and Digital Worlds). This seamless and connected experience throughout the Customer journey bowls the customers over.

Personalized Offers

If the business is able to recognize the customers individually and understand their purpose, it will then be able to send them special personalized and time-sensitive offers and discounts along their customer journey, which meets or exceeds their aspirations. This experience will become a delight as they received specific offers at the exact moment of truth that mattered. They will come back, hungry for more.

HiTouch in Physical Premises

The use of HiTouch today in the physical premise has become very crucial and must-have. Today technology solutions provide the company will invaluable data stream of the customer actions along their journey inStore. They also trigger special time-sensitive information and offers to the customer based on their personas and where they are, currently in their customer journey. HiTouch is also much required providing a seamless and connected omnichannel experience.