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Summer’s Here: goop Sag Harbor Is Open

There are the hallmarks of summer: that first sip of icy sangria, that first bite of grilled sweet corn, that first step into our Hamptons pop-up. Oh yes, people.

For the second consecutive year, we’ve brought a shoppable incarnation of goop to the East End of Long Island—Sag Harbor, to be exact. Designers Kate McCollough and Max Zinser of KMZ New York turned a quaint house facing the bay into an airy, bright, beautiful general store. The duo washed the interior in crisp white and light grey and sprinkled locally sourced antiques, furniture, and rugs throughout. “There are elements that you’d find in many Hamptons homes, like an English sofa, a mud room, and a potting shed,” says Zinser. And then there are the quirky-cool elements you’d never find: a freestanding Kohler bathtub anchoring the main room.

If you’re in the Hamptons, come by to shop our favorite summer essentials—and pick up a loaf of Eli Zabar’s crusty bread, delivered daily. We’re open now through September 3.

Located at 4 Bay Street with views of the ocean, the pop-up “feels like visiting a friend’s house,” says Zinser.

“We wanted to create a luxurious bathroom scene, in-store,” says McCollough, whose solution was a deep-soaking, lumbar-friendly Kohler tub in front of the fireplace (filled with goop soaks, of course)

A Hamptons-specific Prada selection.

“The existing interior had beautiful hardwood floors, some classic Hamptons wainscoting, and exposed wood rafters that all felt very right for goop’s pop-up shop,” says Zinser.