Why is Technology Recruiting Challenging? And How to Succeed

The war for tech talent has become increasingly more difficult to win as the supply of qualified candidates doesn't meet the demand of technical positions being developed. Because tech talent is bombarded with outreach from recruiters, they become unresponsive. To get past being labeled "spam," talent acquisition professionals must take a creative approach to recruitment and ensure each interaction is personal.

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"In times of change learners inherit the earth; while the learned find themselves beautifully equipped to deal with a world that no longer exists.” Eric Hoffer, philosopher and author

As the job market evolves to the candidate’s benefit; recruiters are finding the landscape more competitive and find themselves needing to learn to develop new skills along with discovering how to leverage effective processes from other aspects of the business. Specifically, talent acquisition has a lot to learn from the marketing department, but recruitment marketing is more than just aligning the recruiters and marketers behind the employment brand.