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Staying safe while on the bike isn't about dodging cars — it's about being seen. While more and more people ride with lights, and companies such as Lights in Motion have improved their side-visibility, it's still a challenge to get seen on the road. Aiming to solve the side-visibility issue once and for all, Mission Bicycle Company is making the ultimate reflective bicycle. Check out the Lumen.

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In the daylight, the Lumen looks like a low key charcoal-colored bicycle with a little bit of a sheen. But at night, the bike uses retro-reflective tech that reflects light directly back at the source, instead of scattering it.