The main takeaway for marketers? While teens are consuming entertainment in myriad of ways – on cable, on Netflix, on a tablet – they are also tweeting, chatting, and texting about what they’re currently watching. And it is this layered personal and social ecosystem that is the place for a brand to make relevant, lasting connections with teens.

Simply put, there are no boundaries for teenagers consuming information in today’s world. While 90 percent of teens said TV was a primary source of entertainment information, social media and radio came in at 79 percent and 68 percent, respectively. Notably, only 10 percent of teens say they watch live television.

In the age of DVR and YouTube, digital media gives brands the opportunity to connect with teens where they “live” – on the Internet, their mobile devices, and via on-demand venues like Hulu. It provides the tools needed to create engaging content that sparks valuable conversations, and can deliver important insights via monitoring tools and performance metrics.