I was beyond amazed when my 10 yo nephew adamantly refused an Apple notebook for Christmas. He really, really wanted a Windows. Go figure. His parents tried to play the coolness card, also because they just replaced their laptop with an Apple one, but he refused and is happy with his Win 8 ultrabook.

He has an iPad3 and an iPod Touch 5th gen (not like there is any competition for it), so he is not immune to Apple, but I still found his laptop choice intriguing.