Alternative Trading Partners Closes Financing Round for Metric Gaming

January 26, 2016 04:39 PM Eastern Standard Time

LAS VEGAS--(BUSINESS WIRE)--Metric Gaming (Metric), the Las Vegas-based sportsbook platform
developer, has just completed an undisclosed round of financing led by
Alternative Trading Partners (ATP), with participation from major
industry insiders as well as existing shareholders. The investment will
help the company finish their revolutionary and first-to-market
SuperLive® mobile betting platform.

The round of financing builds on an exceptional year for Metric, which
saw a rapidly growing roster of clients and market momentum in the
white-hot industry of mobile real-time betting. The company’s current
customers include, among others, Coral, ONEWorks, Sporting Solutions,
BoyleSports, Redbet, and Hattrick. Metric’s client pipeline features
major sportsbook and casino operators.

“Metric Gaming’s offering is well-timed as the global demand for sports
betting – in particular mobile in-game wagering – continues to soar,”
said Martin de Knijff, founder and head of product development at
Metric. “While the industry has been notoriously slow to keep pace with
new technology, we are now in the midst of a paradigm shift. Today
bettors can make truly instant gratification wagers on their mobile
devices, ranging from Rory McIlroy making his next putt to Tom Brady
completing his next pass, and Metric has developed a powerful solution
to meet this growing demand. Naturally, we’re excited to watch it unfold
in the new year.”

ATP managing partners, Kyle Carlston and Thomas Brunet, added that
“Metric Gaming is pioneering an industry transformation, as the sports
betting market transitions from pregame betting to mobile-based, in-play
wagers. Metric is also introducing innovative betting products, offering
a fresh perspective that could make consumers see sports wagering in a
new light. This transformation is still in its infancy, but some of the
major industry players have clearly recognized it, and we are happy to
count them among Metric’s investors today.”

About Metric Gaming: Metric is a B2B sportsbook platform provider
servicing the online and mobile sports betting industry. The company
creates first-to-market mobile sports wagering software and provides
sports trading expertise on behalf of licensed operators, technology
providers and other companies interested in capitalizing on the
rapidly-expanding mobile wagering marketplace.