I remember three and a half years ago when we first became # 1 on TripAdvisor, and I mentioned our new status to a customer from Lima, he said, “It should be easy to be number 1 in Iquitos.” I thought, what an insult to me, my hard working staff, my customers, all the restaurants in Iquitos, and to the entire city of Iquitos. I replied, truthfully I think, “Sir, nothing is easy in Iquitos!”