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The times have changed - fashion brands are appearing in the market so quickly, that sometimes it is pretty easy to miss something. Browsing each one of those websites are time consuming - choose same size, same style, same pattern, etc... That is why e-commerce aggregators are becoming so popular. These sites take everything that is listed in any brand, like Guess or
ASOS, website and nicely presents it together with thousands of other fashionable websites. It is not only more convenient for the shopper to have everything in one place but also, it increase sales for sellers. Here is the list of TOP 5 fashion e-commerce websites, who are the first and biggest ones to offer this unique experience.

In 2010 Chris Morton launched one of the biggest e-commerce website, which was the first to launch a universal cart in the fashion space, enabling shoppers to check out from multiple retailers in a single, unified checkout. "Today the world of fashion is scattered across thousands of websites around the globe. The opportunity is to create a curated customer experience for shoppers, where they can find all the things they love in one place." states CEO and Founder, Chris Morton. At the moment, Lyst connects millions of shoppers globally with over 12,000 designers and stores, from Burberry, Valentino, Alexander McQueen and J.Crew to Lane Crawford, Saks Fifth Avenue, Harrods and Neiman Marcus.

Polyvore offers not only garments but also beauty products and home decor. The website has over 500 brands and retailers. Shoppers can create outfit ideas and share them with the community. Each month, users create 3 million outfit ideas. Polyvore’s mission is to empower people to feel good about their style.

Founded in November 2008, Stylight goal is to be a daily source of inspiration and help aspiring women evolve their style for their 10 million global users. At the current moment Stylight has 6000 brands for its 10 million monthly users to shop. For 2015, the site reported around $700 million in sales for it's retail partners, an impressive 94% growth rate in GMV from 2014.

Shopstyle is a part of Popsugar organisation, an e-commerce website, which offers 12 million style-centric products. Their catalogue has not only clothes for women, but also kids clothes and home decor items. ShopStyle has 18 million monthly visitors from over 175 countries and drives over $1 billion in revenue per year to its retail partners. This year they are planning to launch ShopStyle Checkout that will enable consumers to purchase products from multiple retail partners in a single seamless transaction using one login. "We know that consumers get frustrated when they have to jump from retailer site to retailer site to purchase multiple items and enter their credit card information over and over again — especially on mobile," saidBrian Sugar, founder and chief executive officer of POPSUGAR Inc. "ShopStyle Checkout will eliminate the friction and redefine digital shopping, making ShopStyle the global fashion marketplace."

While researching the biggest names in the fashion e-commerce space, I came across a less know name - Modasto. This aggregator has a different strategy to penetrate each country's market. Founders decided to have dedicated websites for each of the countries it expands to. It makes sure that the shop delivers to that country. At the moment, Modasto is active in Turkey, Germany, Poland and Lithuania. "Our first phase is mainly directed to towards Europe with the rest of the world to follow. We're now on our way to launch France, Italy, Netherlands & Spain in the nearest month." - states Tomas Grizas, Modasto business development officer. Founded in December, 2015 it already have been viewed than 135 million times by fashion lovers.