Millennials, Boomers, and Marketing

Interesting to note here as well: Millennials face a near-future of heavy automation and artificial intelligence that Boomers did not have to face as they moved into their 40’s and 50’s. Jobs, as we knew them thirty years ago, are becoming rarer. The divide between these two groups will only grow.

Perhaps that’s another reason that social institutions Boomers associate with stability and normalcy (churches and nonprofits in my experience) are seeing their numbers (and finances) decline.

Messaging and marketing in an authentic way that doesn’t rely on concepts invented and insisted on by Boomers are essential to bridge the gap.

Beset by big college loans, inheriting two wars, and facing an uncertain future of work, a majority of millennials say baby boomers have made things worse for them — and a lot of boomers agree, according to a new Axios/SurveyMonkey poll.