New Corporate Identity and Flagship Collaborations for Singapore Cable Car

Singapore Cable Car (SCC) has just unveiled a new corporate identity and exciting plans in line with the attraction’s on-going corporate revitalisation programme. The iconic cable car attraction completed an extensive 10-month restoration and refurbishment project in mid 2010 and has achieved remarkable results in boosting visitor numbers, making it “Singapore’s Most Popular Attraction 2011” as awarded by IAAPA, the International Association of Amusement Parks and Attractions.

Just like SCC, the re-designed logo is lively and fun. Splashed with warm and vibrant colours, showing the outline of a cable car, the logo conveys the vitality of the family-friendly attraction.

“A ride on the Singapore Cable Car today is different from being just a mode of transport to Sentosa as it was 38 years ago. Our new modern metallic cable car cabins have 360-degree panoramic windows offering unobstructed views of Singapore’s Southern precinct. Passengers arriving at The Jewel Box can also choose to relax and dine at five distinctly different epicurean dining venues or book an exclusive Sky DiningTM experience,” Mr Chan Chee Chong, General Manager of Mount Faber Leisure Group, which manages SCC.

“As conveyed through the colours and vibrancy of our new logo, we constantly endeavour to provide a myriad of new and exciting experiences which makes our attraction a top destination in Singapore.”

In celebration of its new logo launch, SCC conducted a roadshow at Imbiah Lookout on Sentosa from 11 – 12 May where the public received complimentary give-aways just by taking a simple photo! They also won free cable car rides and exclusive discounts at post-roadshow activities – an online colouring contest and a car decal giveaway. Fans of SCC signed up for The Jewel Membership Card to enjoy a host of benefits such as unlimited complimentary cable car rides, free admission to the Cable Car Museum, and discounts off The Jewel Box dining venues and retail shops.

The new logo also marks the introduction of new initiatives aimed at injecting more entertaining and creative elements to entice local and foreign visitors. These include the World’s First Angry Birds cable car ride and carnival taking place from June to December 2012. In partnership with the creator of the successful game, Rovio Entertainment, the collaboration promises to bring the Angry Birds pandemonium onboard Singapore Cable Car and The Jewel Box with exciting monthly themed events.

In the past year, Singapore Cable Car introduced new leisure bundles such as the Bejewelled Tours package which offers cable car riders a comprehensive attractions and VIP entertainment experience with priority entry at all attractions on Sentosa. Other tie-ups were also introduced to enhance the value of family packages and repeat visits, including thematic cable car experiences such as the Sky Art Gallery 2011.