Coca Cola Honest Tea

Connecting with consumers through humorous, relatable social content.

The Mission

Coca Cola connected with us to stoke awareness and drive affinity for Honest Tea’s #refreshinglyhonest campaign, which celebrates the perfectly imperfect lives of its target demographic of women.

3co-branded Instagram posts

3co-branded Instagram memes

2co-branded video Instagram posts

The Media

We worked with the editors of ELLE and Good Housekeeping to create social posts in each brand’s authentic voice, aesthetic and point of view. We featured influencers and editors getting #refreshinglyhonest about their perfect Saturday on ELLE’s Instagram. On Good Housekeeping, memes depicting expectation vs. reality made followers LOL.

The Impact

Our Instagram videos for Good Housekeeping performed exceptionally—one showcasing Watermelon Pizza beat our average video completion rate by 1.6x and drove the largest number of social actions for the campaign. GH’s three custom Instagram memes generated significant social actions with the brand’s demo of down-to-earth moms, as they were similar to memes this audience shares organically.