Overview

Our best-selling ‘online copywriting’ course includes lots of hands-on exercises to help you communicate, persuade and sell more effectively. We’ll show you copywriting techniques that can boost your web pages’ performance by over 100%.

No laptop is required. For convenience, all exercises will be paper-based.

Program

Our 1-day course will enable you to start making immediate, practical improvements to your online copy (across all devices). The value-packed day will help you to understand and apply all the main principles of online copywriting best practice.

You’ll have all the tools and motivation you need to start improving your online copy immediately!

Every attendee will gain access to a complimentary Econsultancy report valued at £600. Choose from over 500 reports covering in-depth best practice advice, market data and the latest digital trends.

Who should attend?

Ideal for anyone who is currently involved with online copy, or wants to be!

There’s lots of value in copywriters and also their managers/clients attending this course. On previous courses, we’ve had great experiences working with various stakeholders, including: business owners, marketing & website managers, project managers, copywriters and content editors.

We are also proud to have supported many offline copywriters in making the move to online copywriting.

This course can also be delivered exclusively for your team. In-company training ensures everyone is up to best practice standard and you'll benefit from a more open environment to discuss your most pressing issues.

In-company delivery options start at £5,000 per day. Get in touch with our Professional Development team at prodev@econsultancy.com or +44 (0)207 970 4167 to find out more.

We are a registered provider with the CPD Standards Office. Delegates completing this course may be issued with a CPD Certificate of Attendance, which can be used within their formal CPD record for a professional body, institute, or employer.

Trainer

Tim Fidgeon

Author, Trainer and Independent Consultant

Tim Fidgeon is one of the UK’s leading digital trainers and consultants. He holds an MSc in Human-Computer Interaction and has been helping organisations develop market-leading digital strategies, experiences and content since the late 90s. After leading the User Experience teams for several large digital agencies, he is now a freelance trainer and consultant.

He has recently worked with: Coca-Cola, Sony, Vodafone and General Motors.

His articles on digital marketing and user experience have been published by:

Other dates for this course

Enquiries

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Testimonials

Econsultancy’s Online Copywriting day course blew its competition out of the water. The course was on topic, backed with proven fact and presented in a way that demonstrated its application.

Digital Communications Executive, PRS for Music

Overall I really enjoyed the day and would recommend it to others. I will be asking my boss to let me go on the advanced course now.

Business Transformation Manager, Nationwide Building Society

I enjoyed the 'hands on' interactive copywriting exercises. Tim has a great teaching style, he does a great job of integrating all participants' personal backgrounds into the session, which really helps keep the whole thing engaging.