Get Entrepreneur Now

If presentations are not something you do regularly, then you
need to rehearse what you're going to say and how you're
going to say it. Work with someone in the office, a good friend or
your spouse to smooth out the flow of information and make yourself
as concise as possible.

Most of us have been in presentations when the presenter was out
of touch with his or her audience, rambling on long after audience
interest had left the room in despair. Think in bullet points and
headlines. You want the attendees to come out of your presentation
with just a handful of clear benefit statements about your product.
Don't drown your competitive advantages in a lot of chatter
about your company, your history or your golf game.