Strategic

Most companies strive to keep their customers satisfied. But is customer satisfaction enough to prevent your clientele from looking elsewhere? A customer that is merely content can be an easy target for an eager competitor. If you really want to rock retention, you need to take things several steps further and focus on not just…

Being a successful account executive requires a delicate balancing act – divvying up time and resources to effectively find new business while also maintaining strong relationships with your existing clientele. Account Executives must find a way to focus both on meeting the needs of their customers as well as the business. It’s not a cakewalk,…

Your customers need a lot of reasons to stick around, but just one good reason to walk away. Unfortunately, many businesses provide plenty of incentive for their customers to move on to greener pastures. Often, these customer experience “sins” are committed unknowingly. The best way to prevent this from happening in your own company…

Any seasoned account executive will tell you: closing deals is rarely easy. It requires a delicate balance of art and science, not to mention a heaping helping of patience. And, of course, some AEs are better at it than others. So, what is it that separates these top performers from the rest of the pack?…

As your business grows, one area that must scale at an equal (or faster) rate is your sales organization. Otherwise, you risk missing out on new and lucrative opportunities. Of course, understanding this fact and actually achieving scalability are two entirely different things. If you are working on a growth strategy, particularly an aggressive one,…

You’ve worked hard to create a great company to work for. So why is it so difficult to find talented individuals to fill your open roles? The fact is, competition for today’s top talent is fierce. With more open jobs than skilled candidates to fill them, you have to be strategic about how you source…

Onboarding is a critical component to the success of any business. Do a poor job and it can have lasting repercussions for years to come. Knock it out of the park and you’ll lay a solid foundation for your employees to build upon. This is especially true when you onboard your SDRs since they play…