Benson is doing decently well in Operating Income, which is the real measure, not "value." Many more "valuable" teams on that list have much smaller annual incomes for their owners, after expenses. Jerry of course blows every other team out the water with his income, but that's Texas and Jerry World and sponsorships and shopping malls inside the stadium and selling standing-room-only tickets and everything else.

But for me, it's just a reminder that the Super Bowl year was a long time ago now for the Saints. Time marches on. Winning another one would certainly bring the team's value back up again for Benson. Otherwise, the Saints will look forward to going back to being just another middle-of-the-pack small market team like all the rest.

Considering the Saints are usually either the 2nd or 3rd smallest market in the league, it's not surprising. Value is also subjective. Would you rather own the Saints or the Vikings? Saints or the Buccaneers? Saints or Dolphins? Those are all teams ahead of the Saints in these rankings, but it's hard to imagine any sane person would really choose to buy one of those teams instead.