The Future of Research: Capabilty or Culture

Speakers

Lilly

Boston University

Duke Clinical & Translational Science Institute

MI7

Every medicine today was made available because people took part in clinical trials. Participation and awareness remains low, yet the future of our health depends on new medical advancements. Is it technology and data that will pull us up, or must we rely more heavily on culture change - and not just of scientists, but the general public as well?