In a little more than two weeks, Need for Speed: The Run will be released to the masses. Before it joins the avalanche of holiday titles this November, though, I had the opportunity to play the game's single-player and multip...

A couple of days ago we learned that Michael Bay was working with EA to make a trailer for Need for Speed: The Run that would serve as a TV commercial. Now that the actual commercial has been released, our eyes can take a look and process it into our brains.
It's directed by Michael Bay, has explosions, women, cars and yes, explosions.

In an interesting bit of promotional work, Electronic Arts has announced that they've teamed up with Michael Bay to produce and release a Need for Speed: The Run commercial via Facebook. Fans of The Run's Facebook page will a...

Much like sports games, I prefer my racers to be as arcade-y as possible. Real life is boring enough already. Why try to simulate that when you can hit a dozen home runs in a row, pull off an end zone to end zone Hail Mary p...

In conjunction with the release of The Black Keys' new single "Lonely Boy," EA has put out a pretty stellar trailer for Need for Speed: The Run that features the new track. The trailer does a pretty good job of showing off t...

EA Games and Sports Illustrated have come together to create a rather unusual competition for the recently released Need for Speed: The Run demo. You see, swimsuit model Chrissy Teigen, who actually stars in th...

Electronic Arts has announced a partnership with shoemaker Adidas to promote Need for Speed: The Run. Adidas has provided the shoes protagonist Jack wears when he gets out of his car to dash through quick-time event sequences...

One of the most attractive aspects a videogame can offer is escapism. Offering the chance to experience things that you just can't get in real life helps to satisfy that whiny inner child's vivid imagination. Take this ...

I am a huge fan of arcade racers, and they haven't come in as sweet a flavor as last years Need for Speed: Hot Pursuit. Having already released Shift 2 this year for the driving simulation crowd, EA is bringing out Need for Speed: The Run this November, and it's sure looking to be a worthy successor to the adrenaline soaked madness that was Hot Pursuit.

As a kid, I've always wanted to get a Harley and drive from coast to coast. Even though Need for Speed: The Run doesn't quite live up to those childhood dreams, I would be the last one to complain about Porsches, Zondas and a few hundred miles of track.
We chatted with EA Black Box about where the idea for the story came from, its use of the Frostbyte 2 engine, and the new and improved Autolog.

It might be the dead of summer, but the latest Need for Speed: The Run trailer ought to help you chill out a little bit as it gives a peek into what Jack will face as he passes through Colorado.
The thing that makes me...

So far EA has done a fairly good job of generating hype for the upcoming Need for Speed sequel, and for good reason, it looks like a solid entry to the franchise following in step with Hot Pursuit's return to prominence.
Need for Speed: The Run isn't due out until mid-November, but in the meantime they've popped out a new gameplay trailer and a batch of screens to whet your appetite.

When Need For Speed: The Run was premiered at EA’s E3 Press Conference back in June, it made quite an impression on the press and series fans. The one feature to stick out was the inclusion of the on foot sequences, which was seen as a bit tad irreverent from fans.But don’t worry, the 3DS version of the game focuses exclusively on the driving experience.

Are you a female into "hot cars, exotic travel and Need for Speed? Do you have "boundless energy"? Well, Electronic Arts wants you for to travel the globe pimping Need for Speed: The Run next year. The publisher is holding a...