Blog Comments & Posts

However, I would have to agree with some of the folks here that PPC seems under-valued in your assessement. It's a matter of opinion at the end of the day of course :)

Healthy mixture is a way to go IMO. You can't rank for all relevant KWs for your products/company - tremendous ROI is in place for mid- to long-tail KWs with PPC (especially KWs you aren't ranking for - organic that is).

CTR is better with combo presence within a SERP as well. With all things being equal and constant (especially for conversion rate), as long as A/S hold within target range, this results in positive contribution.

It's always better to own than rent - but it's important for one to assess when it is right time to make the transition from renting to owning IMHO. I spoke mostly for non-branded KWs, but this also applies to branded KWs as well.