Social media addiction and dopamine release

The thing is that the more time we spend on social media, the more willpower is drained and the more susceptible we are to saying yes to an impulse

Each time we click dopamine is released

Be wary of your time on social…

But the more clicks don’t always give the same result.

The longer we are on social the more clicks we need to press before the dopamine is released

It’s like we build up a tolerance to it

And so it conditions us to be on there for longer and longer

The more we click, the longer we stay, the less willpower we have

Go longer through the day without social media and you’ll find you have an easier time focusing etc

But go on it more often and you’ll find yourself more susceptible to stage 1 thinking

All this together means that your social platforms are the ideal place to set up your candybar conundrum to convert those lost readers who want what you have…

…and those previous ‘no’s that need a little nudge to say yes

OK so now you know how this works and why it works, lets show you how to actually set it all up step-by-step…

Filter Out The Best Audience For Your Campaign

OK so this step is totally optional but recommended

It can save you a heap of your advertising budget…

Lets imagine for a second that you get a huge audience to your site

It could be very costly, very quickly to target every single visitor of your content with your campaign

So rather than target every single person, we’re going to narrow it down to actual readers

How can we tell if they just visited or actually read the page?

Technically we can’t tell if they read it or not…

…but we can tell how long they were on the page for

It stands to reason that those who leave right away are not the right people to target

And that those who stay longer but don’t optin are the ideal people to run our campaigns to right?

And so we can set a timing filter to only track people who were on the page for a certain amount of time

Why bother?

Maybe you have a huge audience but a low budget and only want to target the warmest leads (Those who read for a while)

Maybe people clicked onto the post by accident and then leave for a different article you have. You don’t want to run a campaign to these by accident and waste your budget

Or maybe they were just not interested and left without reading. Again lets not waste budget on these guys

So we need to create a delay timer

We want to say:

“Hey Facebook… do me a favor and make an audience of people who read this article for more than 30 seconds and ignore the rest, k cool bye”

Unfortunately Facebook doesn’t have this kind of setting yet so we’re going to use a free tool called Google tag Manager

Its going to get a little nerdy but don’t worry we’re going to walk you through all of this…

How To Set Up Google Tag Manager To Create Your Timer

OK so we want to ensure we only track high quality people who read your article, and not track low quality or miss clicks

If you don’t know already you will be tracking page visitors with your tracking pixel (This could be a Facebook pixel or any other channel such as Twitter etc)

We can estimate a high quality reader by simply only tracking those who have been on the page for x amount of time

Those who leave before then are deemed the wrong audience and so are not tracked

We can’t set a timer to track the time but we can work around it by setting a delay before we track them

Anyone who is still there after the delay is deemed higher value audience member

And we can create a delay by setting a timer to only start tracking visitors once they have been on the page for a certain time

This should help filter out low quality audience members or people in the wrong place

But because Facebook doesn’t have this feature built in we’re going to use Google Tag Manager

Go ahead and sign up for FREE…

There are paid plugins we could use to delay the pixel ‘firing’ but Google Tag Manager has so many other benefits

It can also:

Reduce loading time and improve customer experience by storing all of your pixels and codes in 1 location (It loads them all at the same time also!)

Help speed up implementation and not bother your ‘IT’ department by requesting new codes uploaded. (Instead you have a single GTM code on your site that you edit on a separate dashboard so no more asking tech support to upload the latest pixel etc)

Allows you to add and remove pixels and code without actually going into the website code at all (Its all changed in the GTM dashboard and you it even saves previous versions of your code just incase you mess up)

Can help stop viruses and hackers by creating a specific “Never Upload” tag. (Any dodgy uploads are monitored and stopped from being installed)

Can help track full funnel attribution even across multiple sites (You can track where a sale came from and ALL the interactions that person had with you to get to that sale, across multiple devices AND multiple websites