It Doesn’t Matter how Pretty Your Website, if it Doesn’t Convert Visitors Into Customers.

Website design is important, but it's only one part of the equation because to beat your competition you're website has to convert better than theirs. Effective lead generation consists of two parts: tactical and strategic. All the design and grunt work that goes into search engine marketing to generate highly qualified leads is the tactical side (submitting to local directories, link building, blogging, etc.) But the strategic component is what causes your website visitors to reach the conclusion that they would have to be absolute fools to do business with anyone else but you. This is where the rubber meets the road, because while your competition is intent on impressing website visitors with glitzy design, you can dominate your market with strategic content that converts twice as many leads for the same money spent on advertising. The formula is this: Traffic + Conversion = Profit. We call it scientific advertising.

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You can think of search engine optimization as divided into two categories: Global search and Local search. Global search is associated with businesses that sell products or services to a global audience, as opposed to local businesses whose customer base is within a “local” geographical location. A hair dresser, attorney, pizza shop, chiropractor, restaurant or dog…

In today's online world, internet marketing has become the new king of media. The Yellow Pages have gone the way of the milk man and elevator operator, because technology has changed the way we buy goods and services today. Search engines like Google and Bing are the Yellow Pages of today, and you can say Facebook is the new 'word of mouth' advertising.

Not too long ago you needed to have an ad in the yellow pages so potential clients, customers or patients could find your business. Today the yellow pages are almost obsolete due to the popularity of search engines and the internet. I say "almost", because occasionally I get calls from business owners who are still advertising in the yellow pages but are frustrated because they’re not getting a…

Social Media Marketing has matured today into a powerful advertising medium that allows you to reach your target audience with incredible accuracy at a very reasonable cost. I'm referring in particular to the demographic data accessible in Facebook that gives you the capability to hone in on consumers who are more likely to buy from you. In the earlier days of Facebook, many…

There is much to say about web design because design is an important factor in online marketing, but the biggest mistake most business owners make regarding web design is putting the carriage before the horse. I can't tell you the number of times prospective clients call me for search engine marketing right "after" their web designer finishes building their website. The problem with this approach is that…

I remember in 2010 when Facebook's COO, Sheryl Sanders announced that email was dead. I thought that was funny because you still need an email address to login to Facebook. While there is no doubt that social media has changed how we communicate, email is far from dead - especially business email and Email Marketing. The most significant benefit of Email Marketing is the ability to...