Tiffany Conroy / SoundCloud

Product Manager & Engineer

Tiffany is a Canadian living in Berlin. She is a senior product manager and engineer at SoundCloud. Her specialty is picking apart nuanced user needs and translating them into nitty gritty technical requirements. She gives talks at the intersection of UX and dev. She has been co-curator of JSConf EU since 2012, and currently co-organizes Berlin.JS.

Beautiful authentication: Tear down the barbed wire

ux & design

People don’t ever specifically want to sign in or create an account – they just want the features that being signed in allows. Somewhere between upselling and onboarding, they will run into the wall around your beautiful garden, and be forced to sign in if they want to get inside. I’ll review the ways you can make sure your gated garden isn’t covered in barbed wire. Although this talk will be focused on authentication experiences, the ideas apply to many other kinds of features. I will be using authentication, and in particular my experience with it at SoundCloud, as a case study

Phil Nash / Twilio

Developer Evangelist

Phil is a developer evangelist for Twilio serving developer communities in London and all over the world. He is a Ruby and JavaScript developer, blogger, speaker and occasionally a brewer. He can be found hanging out at meetups and conferences, playing with new technologies and APIs or writing open source code.

An introduction to Service Workers

front end

Service Workers are the biggest thing to hit the browser since XMLHttpRequest. You'll explore what the Service Worker can do for your app and more importantly, your users. You'll learn the surprisingly small amount of code you need to get started with a Service Worker and finally you'll discover the Progressive Web Apps and how the Service Worker will take part in a revolution for web applications.

Duncan Lamb / TransferWise

Design Director

Duncan is a Design leader at Transferwise with broad experience leading creative teams to help businesses discover opportunities, define solutions and deliver great products.
His previous experience include co-founding a company, being Creative Director at Nokia where he led the design team behind the N9’s Swipe user interface and being Head of Product Design at Skype.

What is "Good"?: Exploring Design, Impact and Quality

product

Modern product wisdom say "learn fast with scrappy MVPs", so how can product teams make the case for investing in beautifully crafted customer experiences? Can we measure the fuzzy stuff like quality, trust, and joy? And can we ever truly know when something is 'good enough'?

Marko Kruustük / Testlio

Co-founder & CTO

Co-founder & CTO at Testlio, the QA Partner you can trust. Hacker since 12. Founded 1st startup out of high school. He still likes to code, but nowadays more as a hobby. With success in growing Testlio he's been scaling up the team and making sure product development is laser focused towards the vision.

Productizing and scaling services business

product

Being in a startup world you constantly hear how you should build a product-based company instead of a service-based one to be able to scale infinitely and earn lots of $. With my experience in building Testlio, I'll dig into what is a crowdsourced services business, how you might productize it and what are the challenges of scaling it.

Sten Tamkivi / Teleport

Co-founder & CEO

Sten Tamkivi is a co-founder and the CEO of Teleport, Inc, a startup that moves you to your best place to live and work. Prior to co-founding Teleport he served at Skype as an early executive, riding the roller coaster for over 8 years running various product, engineering and operations teams serving 300M active users. He is now back to very hands product management work in Teleport’s 12 person team.
Sten values a tolerant, open and creative society, speaks up for entrepreneurship, supports the startup movement, occasionally invests, pushes for better tech education and has advised President Ilves of Estonia on the above. He holds a MS in Management degree from Stanford GSB.

Premature Product Portfolio: How could launching too many & too early not be insane for a startup?

product

“Focus, focus, focus!” is sound startup advice you’ve probably read from more than one Medium post. In reality, starting up with a huge vision and crawling through the idea maze to find a market fit for your early product experiments, how do you actually keep that focus? Should you mash every new experiment as a feature in your ever bloating MVP, or isolate experiments for cleaner testing results? Could a portfolio of small “products” help you or hurt you in marketing? I’ll walk you through our learnings from building a dozen location optimization products at Teleport, still in seed stage.

Mariusz Ciesla / Lifetramp

Product Designer

Software developer turned product designer, co-founder of Lifetramp.com,
a platform for meeting your future you. I just want to drink coffee,
make cool things and sleep. Blabbermouth. Terrible at maintaining balance on a skateboard.

Being Useful: A short introduction to proactive user experience

ux & design

Product design is broken. Way too many products are being design and built with content over context. We are overrun by useless notifications and email newsletters we don't care about. In this talk, I'll try to show you how to delight people using your products with design that cares about their context.

Stenver Jerkku / SaleMove

Senior Developer

Stenver went to SaleMove when it was still a young company in its infancy and there were only 6 developers working in it back then. Stenver is the kind of person who is passionate about coding, open source and startups but also has a natural knack for people. He loves to teach and spread the word about his discoveries to the world. The one thing that puts a smile on his face is to inspire people to try out things they thought impossible.

RxJS - destroy the state machine!

front end

Learn our story how we discovered RxJS, how it helped to bring SaleMove from a massive state machine into an elegant event-based reactive platform. We started out with a big state machine that was difficult to maintain, test and develop. As the application grew we quickly saw that another approach was needed. After discovering RxJS, we quickly adopted the event-based reactive approach.
In this talk I am going to give you an overview of RxJS and why should you use it. I am going to talk about how once we adopted the event-based approach, it completely changed the way we think about state and state programming. All this with code examples.

Amid Moradganjeh / Velvet Creative Alliance

Design Consultant

Amid is a designer who is primarily focused on exploring ways to apply design approach and culture to a broader range of disciplines. Currently a design lead at Velvet, he is also a co-founder of Velvet Academy and an Associate Professor of Interaction Design at Estonian Academy of Art. Previously he was part of the design and innovation firm IDEO, He has also worked as a designer at Google's Android and Microsoft’s Bing teams.

Design without designers

ux & design

Design is way more important to be only left to people who call themselves designers. Today design still misses to create the bigger impact it is capable of, mainly because designers have made everyone believe that design is a very specialised field that only they can do. But what happens when we believe everyone can be a designer and let anyone be involved in the design process? Let’s look into cases where we as designers left design to the others and let’s share some stories about teaching design to non-designers. The goal with this talk is to inspire anyone from developers to marketing and management teams to approach things like designers!

Asko Seeba / Mooncascade

CoFounder & CEO

Asko has been working in software industry for 20+ years. He was the one to build up Skype Mobile Team from 0 to 40 people in 2 years and also helped to put a start to an international hackathon Garage48. These days Asko leads the region's fastest growing software and product development company Mooncascade which CoFounder and CEO he is.

Exponential Growth & The Trap of Unknown

product

Imagine – you have a great idea. You execute it. And not that it just goes well, but you succeed in grandiose scope. There´s only one problem: this was not the result you wanted to achieve. Full of top-notch technical overviews and fun facts, I´ll present you a nightmarishly-comical case study with a clear point: if you don´t understand your users, you´re pretty much done.

Luis Bosque / CARTO

Systems engineer

Luis joined CARTO when there were only 9 people in the team and the company was still Vizzuality. At CARTO, he tries to understand how all the different pieces of a product are integrated and interconnected to be able to take meaningful decisions. Now he is the systems lead in a company of 100 people. When he is not working you can find him riding a horse or trying to not get injured when practicing any random sport.

What drives a geospatial product evolution and what does it mean

product

In 2012 we launched CartoDB with the goal of providing a set of tools and APIs that would allow for the easier development of spatial applications on a user experience-focused. At the same time, we provided users with an accessible editor for creating maps on the web. Now, we are looking at going one level deeper to make location intelligence more accessible and as a consequence, in July 2016, we launched CARTO Builder while rebranding the entire company to CARTO. This talk will be focused on how a big leap in the evolution of a product can drive big organizational innovation initiatives like a complete rebranding, and how you can accomplish such a big transformation in a 100 people company and 200k user base

Indrek Vainu / CartSkill

Indrek is working on bots and other artificial intelligence-powered products at CartSkill.com. He is a tech enthusiast and avid kitesurfer.

Bots as the new interface in Facebook Messenger

ux & design

What are bots? What can they do? Do people actually use and like them? In this talk we'll go through some use cases including one where the CartSkill team deployed an entire online fashion store into Messenger. We'll learn of the decisions that went into constructing the interface and also cover some of the enabling technologies that can make bots useful.

Yulia Puchnina / Ciklum

Javascript engineer

Just yet another talkative developer, fell in love with HTML5 games even before this became a mainstream. Loves charts, images, games - everything that makes web brighter
Co-founder of KievJS conference, speaker on many local and international conferences( BolgariaJS, Casual Connect, Framework Days Kiev etc)

Canvas is new Flash, or how to create a game in 30 minutes

front end

Game development is not rocket science if you know how to do it right. You don't need to know database, you don't need to have any server side.
Everything you need is just the browser and your favorite editor. And you can do some magic!

Kate Ivey-Williams / Government Digital Service

Service Designer

Kate is a service designer at Government Digital Service in the UK. She is figuring out how to build services out of all the bits of stuff that get made and published by government. She's interested in how to make services work for users by looking at them from end-to-end and front-to-back. Caveat: she isn’t very digital, but nor are most users of government services. Before joining the civil service she worked for Engine Service Design, developing services for industries including air travel, automotive, media and mobile.

Martin Jordan / Government Digital Service

Lead Service Designer

Martin helps to build services that people value. He is currently working on digital transformation of the UK Government at the Cabinet Office’s Government Digital Service. Prior to this, he designed location-based services at Nokia. He is also doing an MBA at Laurea University in Espoo, Finland where he is researching public service innovation.

How designers help make government better for everyone

ux & design

We're going to talk about how the UK's Government Digital Service is helping to redesign government around user needs, and how we brought agile working and multidisciplinary teams to government. And bunting. And stickers.