We are entering the world of notifications. In fact, we should start considering notifications as an independent operating system that is layered on top of all other operating systems, right underneath the connectivity layer of what makes up the Internet itself. At the core of this No/s is communications – something that is an essential part of an effective mobile strategy as well – and right there in the middle of this communications revolution is a familiar infrastructure as a service company called Twilio.

Lynda Smith, Chief Marketing Officer at Twilio, joins us to talk about what makes this company an important piece of the mobile service puzzle. It is a timely episode as SmartThings – a company that leverages Twilio’s services was just acquired for $200 million by Samsung.

Be sure to subscribe to iTunes to be notified on all future episodes: Audio or Video

About Lynda SmithLynda brings over 25 years of experience in marketing, sales and general management across a diverse set of industries. In her capacity as SVP Marketing/Chief Marketing Officer for a number of companies including Genesys Telecommunications Laboratories, Nuance, Genpact, Jive, WeVideo and now Twilio, Lynda has been responsible for the full end-to-end marketing responsibilities of an organization. Lynda has an undergraduate degree in liberal arts from Simpson College and an MBA from the Wharton School of Business at the University of Pennsylvania. She is on the faculty of Stanford University where she serves as a lecturer in Global Entrepreneurial Marketing and Professional Education programs.

About the author

Rob Woodbridge

I'm Rob, the founder of UNTETHER.tv and I've spent 14 years immersed in the mobile and pervasive computing world. During this great time I've helped some of the most innovative companies grow their business through mobile. If you are in need of a mobile business advisor or coach, connect with me here to get things rolling.