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How many videos have you seen on YouTube that don’t have a clear direction for contact? We see lots, and people also often say to us, ‘Oh we won’t put our contact details on the video, it’ll be on our website anyway…’ Well yes, but actually many people will find your video before they find your website, probably on YouTube or Facebook or one of the other myriad of digital platforms out there. So make sure your audience can easily get to you by including contact information – YouTube is now 11 times bigger than Facebook for video and the statistics show that it’s the most popular platform for video viewing worldwide, ignore it at your peril.