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It is the first time Rotorua has participated in a cruise to raise suicide awareness but the group have a similar initiative for cancer which happens once a year.

With their cars dressed in yellow, the colour of support for suicide, the group met in the Kmart carpark and drove to Lake Tarawera to meet the other group from Whakatane.

Cooper-Stephens went to a discount store and found some coloured hair spray that wouldn't wreck the paint and washed off.

He said suicide was something that had affected him and he hated it. He wanted to become involved to lift the stigma and make people know everyone cared.

"There are people who care, not just one or two people in the world.

"It [suicide] sort of gets hidden really, not a lot of people think about it or do anything about it."

He said the cruise was another way the group could get together without people thinking they were causing trouble.

"It shows everyone that we don't just care about our cars."

He believed people had the wrong idea about them and made assumptions when they saw their cars.

"They see a Subaru for example and they think 'oh he is just a boy racer, out there to cause trouble'.

"But he is not. He has spent thousands of dollars making his car look good, rather than going out and breaking into a shop."

Cooper-Stephens acknowledged not everyone with a fast car was well-mannered and those people who drove fast were "idiots".

"That's why we have track days, so we can go hard and fast on the track." he said.

"We're just out here to show off our cars, have a laugh and meet new people."

The Facebook event had over 1000 people interested.

The group planned to let go of yellow balloons to remember those who had been taken by suicide.

WHERE TO GET HELP:

If you are worried about your or someone else's mental health, the best place to get help is your GP or local mental health provider. However, if you or someone else is in danger or endangering others, call police immediately on 111.