Jukin Media hires 2 to boost viral-video discovery

Jukin Media announced on Wednesday that it has hired Jerry Boonstra as chief technology officer and Theresa Tran as head of product for the company.

The duo will be tasked with building out proprietary tech for viral-video discovery, management and licensing. Jukin Media acquires user-generated content before the web goes nuts over it, then leverages the company’s media partners to spur views and generate revenue on those videos.

Boonstra (pictured) comes to Jukin from online video startup Frequency Networks, where he served as principal software engineer since 2011. Earlier, he was a senior technical manager at AOL and director of platform engineering at CNET.

Tran is a former product manager for Viacom, as well as senior product manager at Fourth Wall Studios, which won an Interactive Emmy Award during her tenure.

Boonstra and Tran will also team up to create a next-generation licensing platform that will help automate the licensing process, making it easier for news outlets, TV morning shows, clip shows and other entities to access trending videos.

TAGS:

About The Author

Todd is StreamDaily's U.S. West Coast Correspondent. He has written for a wide range of publications, including The Hollywood Reporter, Variety, the Los Angeles Times, the New York Post, NylonGuys and, yes, even the Weekly World News. Earlier in his career, he served as senior editor for the pioneering alternative movie magazine Film Threat. You can reach him at toddrlongwell[at]gmail.com or on twitter @toddlongwell1