CANADA’S TOP 20 MALLS BY TWITTER FOLLOWERS

We’ve put together a list of Canada’s top 20 malls, ranked by number of Twitter followers. Interestingly, one of these is a parody twitter account dedicated to a small, dated East Vancouver mall. Also, few malls in Quebec appear to utilize Twitter.

Besides Facebook, Twitter is an excellent source of information on malls and their new stores, promotions, sales, new merchandise, events and guest appearances. Some malls even include fashion tips and outfit ideas in their Twitter posts.

Here is our list of the top 20 malls in Canada by Twitter followers as of February 23rd, 2014:

If you exclude the parody Twitter account for Vancouver’s Kingsgate Mall, #20 would be Toronto’s Sherway Gardens with 2,180 followers. Humour appears to play a role in getting Twitter followers: Kingsgate’s Twitter account surpasses any mall in the Greater Vancouver area, far above Canada’s most productive mall (Pacific Centre with 1,061 followers) and Vancouver’s popular Oakridge Centre, with 1,416 Twitter followers.

An honourable mention goes to Central CityShopping Centre in Surrey BC with 2,289 Twitter followers, which would have been #20 on our list (ahead of Sherway Gardens). However, since it also houses an office tower and a campus for Simon Fraser University, which could contribute towards the number of followers received, we left it off the list.

As with our list of top Canadian malls by Facebook followers, West Edmonton Mall and Toronto’s Yorkdale Shopping Centre are tops for Twitter followers. Both malls are extremely active on social media and post up-to-the-minute happenings on both Twitter and Facebook.

There don’t seem to be any trends when it comes to how many Twitter followers a particular mall has. Very few of these malls made our Top malls by Facebook likes list and some post on Twitter multiple times a day, while others only update a few times a week. While most of these malls are in major cities or located near tourist attractions or border crossings, a few of these malls (Upper Canada Mall, White Oaks Mall and Mapleview Centre) are located an hour or two drive away from the closest major city.

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