Launching on YouTube in mid-June with 15 tween-fueled programs, the company’s channel — which is underwritten under Google’s premium video channel initiative — has garnered more than 10 million video views and 75,000 subscribers through Tuesday.

Programs on the channel include IMO, which is kind of like The View but for junior high and high school-aged viewers, starring young YouTube lumenaries Bethany Mota and Meaghan Dowling. Other offerings include That Was Awesome, a sports highlight show featuring Los Angeles Clippers basketball star Blake Griffin.

“Brian and his team have a demonstrated track record of attracting a hard-to-reach young audience,” said MK Capital partner Mark Terbeek, in a statement. “The way they have executed on the YouTube channel concept is very impressive, and this is just the first step.”

Added YouTube chief Robert Kyncl: “Investments like MK Capital’s in AwesomenessTV provide further validation around the growth and velocity of all the great original content coming online.”