SOMO - The Opportunities & Pitfalls of Marketing in a Social & Mobile World Session 3

This is part 3 of the four part series. Synopsis - This seminar looks at the changing dynamic of online consumerism and how businesses must adapt their marketing programs to survive. Topics include:
• The Mobile Consumer
• What does “mobile” really mean?
• Mobile Search - How mobile devices are changing how people search (and what they find when they do)
• Mobile Messaging - How to reach and engage mobile customers
• The Social Consumer
• How is the social economy changing purchasing decisions?
• How to create and capitalize on social buzz (even if you aren’t a social product)
• Building a community of engaged users & advocates
• Reviews - how to get good ones and how to respond when they aren’t so good
Attendees will leave with a deeper understanding of the changes and some specific strategies they can implement to improve their social and mobile marketing activity.