Study of what makes nonprofit public interest presentations successful

This grant supports the conduct of groundbreaking research and the development of a new guide of best practices for those in the nonprofit sector making public interest presentations. The project is a follow-up to the consultant's successful report, Why Bad Ads Happen to Good Causes, supported by the Foundation and several other funders, on lessons to improve public interest print advertising. The project will be considered successful if the report enables nonprofits to strengthen the quality and effectiveness of presentations made by representatives in the field.