MILLENNIALS - COMING OF AGE

Millennials are poised to reshape the economy. Our unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come. Goldman Sachs has created an interesting infographic that looks at some of the trends that will shape the new economy of Generation Y.

The Millennial generation is the largest in US history and as they reach their prime working and spending years, their impact on the economy is going to be huge. Millennials have come of age during a time of technological change, globalization and economic disruption. That’s given them a different set of behaviors and experiences than their parents. It is the first generation of digital natives, and their affinity for technology helps shape how they shop. They are used to instant access to price comparisons, product information and peer reviews. Though they have a high affinity for the digital world, they are dedicated to wellness, devoting time and money to exercising and eating right. Their active lifestyle influences trends in everything from food and drink to fashion.