UNDER-RÂPT FEATURED IN THE NATIONAL USE NEWSPAPER

Extremely grateful to have been featured in today’s @THE NATIONAL UAE newspaper. To be recognised beyond #fashion and #fitness publications and to reach a wider demographic is amazing. UNDER-RÂPT strives and focuses to continue to satisfy our #modern#modest #global #millennials thus, this acknowledgment makes us one step closer! #thankful

UNDER-RAPT FEATURED IN GRAZIA MIDDLE EAST AS ONE OF THE TOP 5 BRANDS TO LOOK OUT FOR AT THE PRET-A-COVER MODEST FASHION EVENT THAT TOOK PLACE IN DUBAI EARLIER THIS MONTH.

AS THE FIRST DIGITAL FASHION SHOW OF ITS KIND (NO CATWALK), THE PRET-A-COVER EVENT WAS REVOLUTIONARY AT DUBAI’S OUTDOOR LEISURE AND SHOPPING CITYWALK, WITH INTERNATIONAL PRESS, RETAILERS AND JOURNALIST ATTENDING!

ORGANISED BY THE ISLAMIC FASHION AND DESIGN COUNCIL (CEO ALIA KHAN), THE EVENT WAS AIMED AT BRINGING INTERNATIONAL MODEST DESIGNERS TO DUBAI’S THRIVING SHOPPING DISTRICT AND THE WORLDS LARGEST MODEST DEMOGRAPHIC AND CONSUMER – WITH EACH DESIGNER DISPLAYING THEIR LATEST COLLECTIONS.

WITH AN ESTIMATED $322 BILLION CONSUMER SPENDING BY 2020, MODEST FASHION IS GROWING YEAR ON YEAR AND ALTHOUGH SOME MAY PIGEON HOLE IT AS ‘MUSLIM’ , THE MEANS TO DRESS MODESTLY IS INDIVIDUAL AND IS AN EXPRESSION OF HOW ONE WISHES TO REPRESENT THEMSELVES. MODEST FASHION IS BOOMING AND BOTH MAINSTREAM AND BESPOKE FASHION DESIGNERS ARE ACKNOWLEDGING THE MARKET AND CATERING TO THE MODEST CONSUMER – WHETHER ITS DESIGNING HEAD COVERINGS, CHAMPIONING OVERSIZED SILHOUETTES OR HIGH FASHION FULL COVERAGE GARMENTS. EACH DESIGNER BROUGHT THEIR OWN INTERPRETATION TO THE EVENT!

PRE-EVENT, GRAZIA HAD RELEASED THEIR MARCH ISSUE AND DID A ‘HOT TOPICS’ ARTICLE ON THE EVENT AND THEIR CHOSEN THEIR TOP 5 BRANDS

THE ARTICLE FEATURES IFDC CHAIR WOMAN, ALIA KHAN IN TALKS WITH BRITISH MUSLIM FASHION BLOGGER AND INFLUENCER MARIAH IDRISSI

MARKING OUR MUSE @LMFW

DISCOUNT TICKETS VALID FOR 72HOURS USING CODE UNDERRAPT50 at www.lmfw.co.uk

UNDER-RAPT will be at this years #LMFW London Fashion Week 17/18th Feb at Victoria House Covent Garden. Excited to be apart of the #modestymovement and celebrate #diversity in fashion. As part of LONDON FASHION WEEK, modest fashion is being acknowledged and the demand is greater than ever! We are championing modest wear and blending social values with trend driven western lifestyles.

Many females wish to express themselves through global modern culture, and through social media we are becoming more integrated and influenced by global trends and lifestyles.Going to the gym, walking our dogs, grabbing a brunch with friends we are more conscious and enjoy leading and living healthier lifestyles.

UNDER-RAPT ensures women worldwide are not limited and can #liveexpressperform with our products

Join us at #Pret-A-Cover™BuyersLane by #IFDC The most important and revolutionary #ModestFashion and #Design event from March 28 to April 2, 2018 #IFDCinDubai. It’s a #ModestRevolution in #MyDubai.

We are so pleased to be apart of this event, posing as a platform for modest fashion, women in sport and sustainable fashion! We are championing modest fashion and cultural values with mainstream western trends, encouraging healthy and nutritious lifestyles.

After making it through to the final 50 UNDER-RÂPT was invited to #asosdiscovery workshop in London today!

SHOP https://marketplace.asos.com/boutique/under-rapt?

The whole day was amazing and so great to meet and network with other designers from all walks of the creative industry. #feelinginspiredThank you for all the great tips and advice from all the ASOS guest speakers and support from the ASOS Discovery team. They have really highlighted the importance of #sustainble and #ethical fashion and today confirmed that I will stand by my values and continue ensuring that UNDER-RÂPT not only encourages a healthy lifestyle through its activewear products but is promoting personal health and values by sourcing #ecological fabric and #ethical labouring! That's a promise and is the way forward! Customer are now becoming more aware of how and where a product is made and I believe in a fully transparent supply chain #keepitreal #whatyouseeiswhatyouget #modestwear #activewear #sustainablefashion