The emergence of the digital trend has accelerated the volume, speed and variety of unstructured data generated, commonly known as Big Data. But, with the amount of data expanding, organizations face the challenge of storing the data securely and at a low infrastructure cost. This will force enterprises to migrate limitless amount of data and solutions to the virtual environment or cloud storage and without being required to spend too much on infrastructure. The private cloud storage market will continue expanding in the coming years and largely due to the growth of Big Data, and the adoption is not forecast to slow down any time sooner and is expected to experience a steady growth rate.

Most of the Hierarchical Storage Management's are rapidly adopting gateway tools to integrate cloud storage into their existing architecture. The ease of integration of cloud storage into the existing IT infrastructure and security functionality provided by the gateways is what drives the Hierarchical Storage Management's as well as large enterprises to adopt cloud storage

In the growing Public/Private Cloud Storage Market many start up companies are building credible businesses. Companies are thriving through partnerships and collaborations. However, the raw number of partnerships is not what helps a company to excel in this market. Strategically valuable partnership or deep partnership with most important ecosystem members will act as a winning imperative for companies in the long run.