The vacation package, which includes airfare and a gift card for ground transportation and other travel costs, will be featured on MyCokeRewards through January 23, 2013.

Additionally, Coca-Cola and Pure Michigan are partnering up again on co-branding efforts. This season, the Pure Michigan winter experience – including snow sports in motion and crystal white landscapes – will be featured statewide on billboards, Coca-Cola delivery trucks, and in-store signage.

After a very successful partnership with Coca-Cola this past summer, Pure Michigan was able to introduce Michigan to the 20 million MyCokeRewards participants. We’re excited to team up once again to showcase the beauty and adventure that make up a Pure Michigan winter experience.

Coca-Cola has a strong Michigan presence, with more than 2,300 associates and more than 36,000 customers statewide. The Company has eight distribution centers and three manufacturing facilities in cities across the state including Bay City, Detroit, Flint, Grand Rapids, Lansing, Kalamazoo, Sault Ste. Marie and Traverse City. Coca-Cola has been operating in Michigan for more than 100 years.

Learn more about Pure Michigan’s partnership with Coca-Cola at michigan.org.

We’re excited to share the news that Pure Michigan will be partnering with Coca-Cola® to form a “refreshing” team. Through this effort, announced today at the 2012 Pure Michigan Governor’s Conference on Tourism in Grand Rapids, the Pure Michigan brand – including images of Michigan’s sparkling waters, white sandy beaches and exciting destinations – will soon be featured alongside the Coca-Cola logo on billboards, delivery trucks, vending machines and in-store signage statewide.

Coca-Cola has a strong Michigan presence, with more than 2,300 associates and more than 36,000 customers statewide. The Company has eight distribution centers and three manufacturing facilities in cities across the state including Bay City, Detroit, Flint, Grand Rapids, Lansing, Kalamazoo, Sault Ste. Marie and Traverse City. Coca-Cola has been operating in Michigan for more than 100 years.

Through this partnership, Pure Michigan is looking forward to introducing Michigan to new audiences and showcasing what makes our state a terrific travel destination.