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American Airlines Is Changing Its Safety Video

In September 2016, American Airlines introduced a new safety video to play on flights ahead of takeoff.

The video received a
significant update with more modern visuals, but it also added something that
bothered some passengers more than it reassured them: jolly flight staff
cheering with the tagline, “Great is what we’re going for.”

The rules of politeness
apply pretty much everywhere we go. This is especially important to remember
when we’re on an airplane.

While the gesture may have
had good intentions, it apparently rubbed some customers the wrong way – like
those whose flights were leaving way later than scheduled. In response,
American is making a change to those final 15 seconds, according to an internal
memo obtained by airline blog View from the Wing.

“We heard that the ending of
the safety video was too loud and celebratory, especially in situations where a
flight may have been delayed or experienced some other kind of irregular
operation,” the memo reads. “So, we’ve adjusted the ending to dial down the
cheering at the very end, and faded the music out to be softer.”

The memo adds that the
change will go into effect immediately on overhead screens and then transition
to seat monitors beginning in March.

You can take a look at the
full video yourself — cheering and all — courtesy of American’s YouTube account
below.