​Brent Bushnell, self-confessed nerd and CEO of Two Bit Circus, an experiential entertainment company, is a firm believer in the power of events to foster creativity and bring people together. He explains: “Nothing beats the live experience and there’s an increasing appetite for creative events that are interactive and experiential. The key here is to involve attendees. They shouldn’t just be passive observers, but need to actively engage. Hands on projects require decision making and engage more of a person’s brain, leading to embedded learning.”