Here’s Why Huda Beauty Liquid Matte Lipsticks Are Worth the Hype

Discovering a liquid lipstick that wears well, doesn’t dry out your pout, and has a broad shade range is like finding a needle in a haystack. More often than not, we have to compromise color for wear or deal with constant touch-ups for a hydrating, comfortable formula. After swiping on countless options over the past few months — and not landing on an absolute favorite — I’ve found the holy grail of liquid lipsticks.

I’ve been almost exclusively wearing Huda Beauty Liquid Matte Lipstick ($20) in the limited-edition shades called Wild Child, Jetsetter, Bikini Babe, and Mamacita. I’ve found that there really isn’t a single occasion — from work to a night out to a concert — that one of these universally flattering hues doesn’t work for. Beyond that, the foursome look truly gorgeous on all skin tones, as you can see on the swatches in the photo above. Wild Child is a bright raspberry pink that looks especially pretty with tan or olive skin; Jetsetter is a day-to-day rosy color that is stunning on fair-skinned ladies; Bikini Babe is a flattering peachy nude perfect for everyone; and Mamacita is a punchy coral that’s striking on deep skin.

The look of a lipstick is key, of course, but how it feels is just as important. Even though these lightweight lippies deliver in the color department, they leave your pucker feeling moisturized and never cakey (which is rare for pigments this bold). They apply evenly, so you don’t have any blotchy areas and the product glides on with a creamy, hydrating feel thanks to an antioxidant-enriched formula. They remind me more of a long-lasting, balmy gloss than a drying, matte pout pigment — truly the best of both worlds in terms of look and feel.

Rest assured that you can easily get an entire day’s worth of wear out of these while having to do few (if any) touch-ups. Not to mention you’ll never have to deal with worn, dried-out color when you have these in your beauty arsenal.

You can typically find this Texan writing, trying on a new lipstick, gabbing with her identical twin sister or volunteering at the local animal shelter. She finds inspiration from rosé, beauty products, Tex-Mex and cats.