The Mission

Arcade reinvented the most overlooked of accessories with a few sewing machines and simple ingenuity. Built with comfortable stretch materials and simple yet durable buckles, Arcade belts are designed for those that live by their own rules, choose quality over quantity and want products that fit their lifestyle.

Story of Arcade Belts

Arcade genuinely felt the belt options available were low quality, outdated and did not perform well for our lifestyle, so we set out to build the product we wanted to use.

Arcade was founded upon the belief that belts could be designed to perform better for all of our go-to adventures. Our focus has stayed true to the vision of developing belts that provide a better fit, amazing comfort and the right amount of flexibility to move with you. Each Arcade belt is built to perform equally well from climbing, skating, snowboarding and skiing to biking or fishing. By reinventing a seemingly simple piece of equipment to be more useful and better suited for elite athletes, travelers, and road trip ramblers alike, we were able to create belts that can go everywhere and anywhere without letting you or your pants down.

Arcade Brand

Cody Townsend got sick of the standard hard-to-release, uncomfortable, run-of-the-mill belts that saturate the market and started Arcade to change the game forever. Operating in the wilds of Northern California, Arcade is an athlete-owned company dedicated to making better belts for those who refuse to submit to the norm. Utilizing the freedom of elastic and quick-release plastic buckles, every belt is built for supreme function-no matter what your activity of choice.

About Arcade Belts

Do your pants a favor and see why Arcade belts is the belt brand of avid skiers and snowboarders. Arcade Belts offer a combination of durability and flexibility. The elastic band makes you feel like you're wearing your favorite sweatpants and won't constrict you when you're hucking that new trick.