- Multichoice said it will ensure its staff and creatives in the local entertainment scene have income stability so as to sustain their families

- This comes at a time when other players are downsizing or sending home employees due to the COVID-19 hit

- It has also committed to guarantee the incomes of freelancers in its SuperSport Productions, who are currently unable to work due to the suspension of sport

- Thirty one cases of the pandemic have been confirmed in Kenya

Everyday various sectors across Africa are adjusting and finding ways to deal with challenges brought about by the current coronavirus pandemic that has worsened the economic situation.

MultiChoice has set aside KSh 475 million to ensure its current productions are able to pay full salaries of cast, crew, and creatives for the months of March and April 2020, with the hope the disruption will be over by then.

In a statement on Friday, March 27, the company said it will ensure its staff and creatives in the local entertainment scene have income stability so as to sustain their families at a time when other players are downsizing or sending home employees due tot the COVID-19 hit.

"The need to secure salaries of our creatives goes a long way in creating income stability for them and their families. We believe this to be critical for the industry and in our view this is simply the right thing to do," it said.

"Our main concern is to ensure as much as possible that we secure the incomes of creatives, cast and crew over this period. We want to ensure that they and their families are not negatively impacted as work has come to a standstill," MultiChoice Group CEO Calvo Mawela said.

Through its MultiChoice talent factory, the company will also we will be launching an online learning portal that will support over 40 000 members of the industry to gain access to courses and online master classes, so they can continue to hone their craft whilst adhering to the public health measures of social distancing and isolation.

It also committed to guarantee the incomes of freelancers in its SuperSport Productions, who are currently unable to work due to the suspension of sport and partial lockdown.