Kenneth Cole is not just a middling designer and outspoken advocate for responsible journalism; he's also, for reasons we can't fathom (narcissism), his own advertising copywriter. A bad advertising copywriter. It's not every CEO of a massive fashion brand that's too cheap to hire someone to write his own billboard taglines. But in Kenneth Cole's case, coming up with them only robs him of mere seconds of thought. That's how his poor clothing line ends up with billboards like this one on Houston St.—presumably the balls are there to distract you from the slogan itself: