Problem to be solved: I'm having a hard time convincing people on OS X to use FaceTime instead of other, less efficient, conferencing solutions. The reason is that there is no super simple way to initiate a call. AKA, they always forget how to start a call...

Solution: Here is a quick tip on how to make FaceTime speed dials in OS X. These can either be placed in your Dock, Desktop, or Safari browser.

Quick tip: Create FaceTime URL shortcutsgigaom.comOn both iOS and OS X, there exists an URL scheme that Safari supports that will launch FaceTime directly. It’s a great way to let you provide others with a quick and easy way to get in touch via video chat, or to manage FaceTime contacts.