Althea 2.0 Grand Launching

Today marks the first day of the newly improved Althea Korea Version 2.0! This 2.0 version allows users to shop seamlessly on Althea Korea, from window shopping to checking out on your mobile or laptop, it's all as easy as 1, 2, 3! User-friendly? Not enough. We want to be your BFF "Best Friend Friendly". Welcome to Althea 2.0 *pops confetti*

Here's What's New:

1. Improve navigation & mobile friendly UI/UX

2. Revamped usability - simple, easy browsing and shopping.

3. Enhanced visual contents visibility.

4. High resolution images with optimised loading time.

5. Segmented Categorisation.

6. Improved existing categories with the introduction of best sellers, most viewed items.

In short, Althea 2.0 is Easy, Fast & User-Friendly shopping platform innovation. It's also more beautiful now! To celebrate Althea 2.0, we are giving away a total of 6,000 shopping credits to lucky fans, all you have to do is follow these simple steps:

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THE BLOG

Love Korean beauty? Then you're in the perfect spot! Here in Althealand, we give our favorite fans the lowdown on all things K-Beauty including debunking the latest Korean beauty trends, trying out the coolest products and even exclusive peeks into what's happening on Althea! More than just products, this medium is an inside look at what we know and love. So stay tuned, discover and have fun being beautiful with us!