SIP Trunking News

[December 27, 2012]

SaaS Provider PadiAct Achieves Triple-Digit Growth with Avangate

REDWOOD SHORES, Calif. --(Business Wire)--

Avangate, the agile eCommerce service provider trusted by
thousands of software and SaaS (News - Alert) companies to grow their businesses
worldwide through any channel and any model, has helped SaaS provider
PadiAct achieve over 330% annual growth. A provider of SaaS email
subscription and lead generation services, PadiAct is leveraging the
Avangate solution to increase sales, improve conversion rates, and serve
global markets.

PadiAct was looking for commerce solutions that go beyond just
subscriptions and span the ability to manage all customer touchpoints
through subscription billing, payments, as well as expert services to
help PadiAct drive international distribution and accelerate global
software sales.

Avangate's extensive global selling capabilities, including geo-specific
payment, language and user interface templates, enabled Padiact to
quickly double the number of countries it could sell into without having
to add resources. Additionally, PadiAct leveraged the Avangate platform
and customizable shopping cart capabilities to boost conversions from
its free trial offering to achieve an impressive 85% conversion rate for
customers who reached the limits of the trial. Avangate's seamless
buying experience helped enable these high conversion rates, leading to
thousands of new customers for PadiAct.

"Avangate helped us increase our worldwide SaaS sales by over 300% this
year. They are facilitating this growth by providing streamlined
purchasing services and localized capabilities that enable PadiAct to
reach new markets and convert trial customers to paying customers," says
Claudiu Murariu, PadiAct Co-Founder. "The benefits of Avangate don't
stop there: an API for upgrading and downgrading subscriptions with the
click of a button, impeccable order and payment support, and managed
invoie process mean that we can focus on building better products and
not have to worry about stitching together an eCommerce, billing, and
global payments solution ourselves."

"PadiAct's success with Avangate illustrates the importance of a
flexible, global eCommerce solution for any SaaS company," says Michael
Ni, Avangate's CMO/ SVP of Marketing and Products. "Using a proven
framework to support billing and subscriptions, automating processes and
localizing operations allows SaaS companies to expand to new markets
quickly, build their global footprint and keep focused on their core
products. PadiAct is yet another example of a company benefiting from
the Avangate Commerce platform to efficiently monetize their SaaS
product and achieve rapid international growth."

For more information about PadiAct's success with Avangate, read the
full SaaS case
study.

About PadiAct:

A SaaS web application designed for online marketing departments and
agencies, PadiAct enables marketers to interact with specific website
traffic segments, providing the right message at the right time in order
to increase email subscription rates and collect highly targeted leads.

Avangate is an advanced eCommerce
provider that enables Software and Software-as-a-Service companies
to sell their products via any channel and any model with a view to
optimizing both online and offline revenue. Specifically designed for
the software vertical, Avangate's scalable solution includes a
full-featured secure eCommerce
platform, a partner
management system as well as a worldwide affiliate
network. Avangate's expertise in the software business helps vendors
increase product visibility on the Internet, maximize access to
additional selling channels and improve overall software revenue.