JetBlue Airways today began offering a special $30 fare for one-way flights between New York City and Syracuse to celebrate the 30th anniversary of the state's "I Love New York" tourism marketing program.

The special fares, which are available at www.jetblue.com, come with lots of restrictions. Flights must be booked by 2 a.m. Saturday and carry a seven-day advance purchase requirement. Travel must take place by Nov. 14, and the special fare does not apply to travel on Fridays and Sundays.

Even on eligible flights, the $30 fare is not available on all seats. Still, the post-Labor Day, pre-Thanksgiving period is a slow one in the airline industry, so there should be plenty of seats available at the special fare, said Sebastian White, speaking for JetBlue.

JetBlue's one-way fares between Syracuse and New York City normally run between $79 and $169.

The sale coincides with the state's "I Love New York" fall campaign to encourage residents of New York City and Toronto to "get out of town" and visit the Upstate area.