Nearly 8 Million Brits Are Now Eating Meat-Free Diets, Finds New Survey

The number of Brits eschewing meat has skyrocketed to nearly eight million says a new survey of more than 2,000 people. According to the research, between the number of vegetarians, pescatarians, and the increasing number of vegans in the UK, the segment of the population now classified as adhering to meat-free diets is triple the numbers from 2012.

“On top of that, 25% of the people plan to reduce their meat consumption in the next 12 months,” The Grocer reported.

The meatless trend for 31 percent of the people surveyed is a direct result of animal welfare concerns. Twenty percent said they’re shifting away from meat out of environmental concerns, and one in six consumers said the ethics of meat production led them to remove it from their diets. The 18-44 age group was most likely to be meatless among those surveyed.

“With persistent media campaigns promoting plant-based eating, and a wide range of meat alternatives readily available, it perhaps isn’t surprising that consumers are thinking about changing their ways,” Lucia Juliano, head of CPG & Retail research at Harris, which conducted the survey, told The Grocer.

Despite the growing interest in meat-free meals, Harris notes that prices for some vegan products may be deterrents for shoppers, suggesting retailers and manufacturers be more “conscious of price” as 50 percent of the meatless products reviewed for the survey were more expensive than meat.

But for millennials and Gen Z, price doesn’t appear to be deterrent — 35 percent of 18-to-34-year-olds plan to continue reducing their meat consumption over the next year.

“It seems like times are changing,” Harris said, “especially for the younger generation.”

IT'S COOL TO BE KIND

AND IT'S EVEN COOLER TO STAY CONNECTED! SIGN UP FOR THE LATEST NEWS AND MORE

Leave this field empty if you're human:

To LIVEKINDLY means to live in a way which shows appreciation to our humanity, our home and those who share it with us.
Inspired by the notion that mother nature’s intricate design is arguably flawless, the LK community have come together to build a home for informative and thought-provoking content, focusing on sustainable and compassionate living.
If you’d like to get more involved and support our mission, you can donate here, or apply to become a contributor here.