These
web pages make use of various ads to bring offensive and manipulative
advertising techniques to the notice of the general public. No claims
are made as to the ability of such ads to influence members of the
public. The ads are presented simply as examples of what is current
practice by certain companies and their agents. However, given the
length of time such ads have been in use it is likely that the relevant
companies have evaluated their use and can provide information regarding
their ability to influence the viewing public.

The
site does not contain a definitive list of such ads nor are the
ads selected to focus upon any particular individuals or companies.
However, there are exceptions. Where the weight of evidence has
accumulated and indicates such advertising is clearly a matter of
long term company policy e.g. with tobacco companies and their advertising
agencies, then a stronger line is taken. Because of the health implications
of the sale of these products additional commentary draws attention
to various other aspects of cigarette advertising and smoking. In
due course a separate web site focussing on tobacco companies and
their world-wide advertising practices will be set up.

In
the meantime viewers should give careful consideration to any statements
from tobacco companies disavowing the use of manipulative techniques
and any statements that they might make claiming that the health
and welfare of the population at heart. Equally they should take
any statement that claims that cigarette smoking is a matter of
free choice with a 'pinch of salt'.

Where
they feel strongly about the use of manipulative techniques they
ought to make appropriate representations to the companies concerned
and any other interested parties.

Terms
and Conditions of Use

By
viewing these pages you the user acknowledge you have read and
accept the following terms and conditions.

1.
Jim Hagart cannot be held responsible in any way whatsoever for
the users behaviour, thoughts or feelings should these be influenced
by viewing the ads and commentary on this site.

2.
Jim Hagart cannot be held responsible for any misuse or violation
of any copyright restrictions
over advertisements, images or other material arising from their
use on Jim Hagart's Subliminal World.

3.
Viewers accept that adverts illustrated on Jim Hagart's Subliminal World are presented as an integral part of fair commentary on the
subject of semi-subliminal and manipulative advertising.

Suitability
of this site for viewing by young children

The
adverts discussed on the subliminalworld.com/ web site originated within
the advertising community. In many respects they are everyday
viewing. However in normal social situations attention would not be
drawn to the covert advertising messages contained in most of the
ads discussed on this site. By drawing attention to such covert
messages the current site makes this type of material 'visible' to
almost anyone with normal vision.

It
should be noted that some of the contents of the subliminalworld.com/
site are deemed unsuitable for young children. Others, such as impressionable
adolescents, adults with defensive personality traits and others of
an anxious disposition may also find certain of the ads rather distasteful.

Parental
guidance should therefore be exercised in determining the suitability
of this site for younger viewer and other viewers should attempt to
view the ads dispassionately rather than respond emotionally - as
advertisers would normally wish.

Issues concerning
alleged infringement of copyright

Copyright
does exist in respect of advertisements. But copyright does not prevent
commentators from making use of such material when illustrative material
is essential in order to offer fair comment upon an advert and its
content. Where adverts that are not integral to the core function
of this web site are used e.g. when such adverts are used for comparative
purposes only, then consideration will be given to replacing these
if the producers and copyright holders of such adverts so wish.

Any
individual or company who wishes to raise issues concerned with infringement
of copyright of other material should identify themselves as the owner
of the copyright or acting on behalf of the owner of the copyright
that has been alleged to have been infringed . A list of the
works that are alleged to have been infringed should also be supplied.
An address, telephone number, and if available, an electronic mail
address should be supplied in order that the complaining party may
be contacted. Complainants should also supply a statement testifying
that use of the material in the matter complained of is not authorized
by the copyright owner, its agent, or the law in any form whatsoever,
including a statement that the work cannot be used in the public interest
and commented upon as a matter of fair comment. Consideration should
also be given to the relevance of the information included on the
Supplement to this page.

Information for any
supplier of information or content to the author

Any
information provided to Jim Hagart in connection with the subliminalworld.com/
web site shall be provided by the submitter and received by Jim Hagart
on a non-confidential basis unless otherwise specifically stated so
in writing and just cause provided as to why the information is held
to be confidential. Jim Hagart shall be free to use any non-confidential
information on an unrestricted basis. Information submitted in confidence
will not be published or made use of in any manner other than that authorized
by the submitter.

Ad
content

There
have, in general, been no alterations to any of the ads presented
on Jim Hagart's Subliminal World. The few exceptions to this rule
are evident and do not have any bearing on the subject matter of this
site. Changes exist where ads have been altered for the purposes of
pointing out features, parodying the content, splicing two halves
of an ad together or framing the existing content.

Few
of the ads are presented at their original full page or double page
size as file sizes would be excessive. However, where the salient
segments of ads are presented to highlight specific issues or techniques
these are usually presented at their original size. Again the few
exceptions are noted. Viewers interested in full size copies may,
in due course, purchase a CD with the full contents of this site and
additional material presented at a variety of resolutions.

As
illustrated on most computer screens, ads may appear to be clear and
detailed. In fact, they are nowhere near as detailed as illustrations
in magazines. The illusion of high quality exists only because the
visual system of the viewer compensates for any deficiencies on screen.

The
resolution of a computer screen is, in fact, about one half that of
standard print and considerably poorer than high quality photography
or print This reduction in screen quality means that many ads containing
semi-subliminal elements cannot be reproduced on screen. The author
does not consider it appropriate to enlarge these images in an attempt
to provide viewers with additional examples of subtle ads. Changing
the size of an ad would most likely change the perceptions of that
ad. Such ads have therefore generally been excluded, leaving attention
focussed on semi-subliminal and manipulative ads containing elements
that can be perceived with normal vision after attention is focussed
on them

Viewers
will find a basic explanation of the perceptual process on the psychology
and perception pages. For more comprehensive
explanations viewers are referred to the various books on perception,
psychology, advertising and art listed in the
bibliography.

Important
Notification.

Anyone
wishing to raise issues regarding alleged infringement
of copyright should read the contents of the
Disclaimer page before contacting the author.

In
any communication regarding such matters please supply
the information requested.

Inadvertent use of copyright Java applets, gifs etc or
unacknowledgement of copyright free applets, etc. will
be rectified upon notification.

For additional
information relevant to the publication of this site click on the
appropriate entry

Commentary
and information about any of the ads or requests
on this Web site can be sent by e-mail to the
Webmaster

To
the best of the author's knowledge none of the
illustrations, in the format used on this site,
are subject to copyright. If copyright has been
inadvertently breached please contact the author
in order to rectify the matter. All brands and
logos referred to or illustrated on this site
are the property of the relevant companies and
copyright holders. However, commentary and other
information produced by the author can be freely
copied and distributed. Similarly, illustrations
of ads, so long as they are accompanied by commentary
or are presented in the form of parody, can also
be copied and distributed but please acknowledge
subliminalworld.com as the source. Translation
of tobacco company ads and relevant commentary
into languages other than English will be particularly
welcomed.