Abstract

This bachelor project is a market research based on an innovative business idea, whereby a company named Skyhands would like to establish a web-based app, by which people who are busy to undertake their daily chores at home will be connected to the unemployed people in the Danish society, so the busy people could hire the unemployed to help with their daily activities. As the company and the business idea is yet to be established, it is important to understand the market. Therefore a market research is conducted via questionnaire, interviews and secondary data to confirm the market, analyse the effective market segment, break-even point and porter five forces to evaluate the company’s position in this market and its possibility for the survival of this company in the Danish market. It was discovered that there is a potential market for Skyhands in the Danish society, as there are customers who are willing to purchase the App. The most effective segment for Skyhands are working married people with children because of its measurability and sustainability. However, it might take a longer period for Skyhands to break-even only with the sales of App.