Ivanka Trump’s clothing label is secretly being sold under a different name in US stores

Ivanka Trump’s fashion line has undoubtedly suffered a blow since her father’s Presidency was announced last year, but her latest tactic to boost sales might not help the talk of dishonesty and false claims from the Trump family.

According to Business of Fashion, G-III, the company that licences Donald’s daughter’s brand has relabelled some merchandise as Adrienne Vittadini and sold it to retailer Stein Mart – a chain with 290 stores around the United States.

Pictures of identical clothing, some with the Trump logo and others with the Vittadini one, were shared on the BoF website.

"G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organisation," a G-III representative told BoF. "G-III has already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labelled merchandise from its customer. The Ivanka Trump brand continues to grow and remains very strong."

It’s not just Ivanka’s clothing line that has suffered a blow since the election. Her jewellery collection was pulled by major US stores such as Nordstrom, Neiman Marcus, Marshall’s and TJ Maxx. It was rumoured that a customer even spat on an Ivanka Trump blouse in front of staff earlier this year.

Business of Fashion spoke with Stein Mart Chief Exec D. Hunt Hawkins, who insists that the renaming of the product is unrelated to complaints over Ivanka Trump’s label. "We’ve had both labels for a while. We may see more Adrienne Vittadini in the short term," he said. "I’ve had an equal number of [customers] say that they don’t want and do want [the Ivanka Trump merchandise] in the store.”

While name change is legal, the ethical reasons for the swap are still being questioned by many.