Search Engine Land’s SMX Advanced is just 2 weeks away. Don’t miss your only opportunity this year to attend the conference designed for experienced SEOs and SEMs! Fewer than 150 tickets are remaining. Register now! Here are 7 reasons you should attend: Start with a deep dive. Attend a...

Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley outlines three simple conversion goals you can track that will give you powerful insights into how your users are interacting with your website.

Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. Columnist Jim Yu has some advice to guide your tool selection.

I’ve had a VERY fortunate career. I was ahead of the curve on a particular shift in technology that affected how businesses and people interacted. Because of this, I’ve spent time with a lot of the biggest companies in the world, often meeting their CEOs as well. The picture above is Bob Iger, CEO of Disney. I’ve met and spoken in front of Beth Comstock, vice chair of GE. Fritz Henderson, when he ran GM was kind enough to blurb my first book with Julien Smith. And so on.

I’m not writing a single word of this to brag because to be honest, every single time I’m in front of people from Coke or Pepsi or Google or Microsoft, I have the same feeling: why the HECK am I here? How did I get here? And is it really that easy to be invited into the offices of some of the biggest companies in the world? (No, it’s not.) I’ll tell you what I know.

Persuasive words

the old brain is the part that controls decisions, and it also happens to be the most primitive. In this way, the words you use to market to the old brain will often be the most direct, simple, arresting, visual words you have.

So if there was ever a copywriting hack, it’s using highly persuasive words that make the “old part of the brain light up.”

Here’s a list of those words:

And according to research, the five most persuasive words in the English language are the ones in blue, which are:

New

You

Free

Because

Instantly

Peppering these words throughout your copy in key locations should have a noticeable impact on conversions.