World Congress speakers offer playbook on bringing sexy back

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But how does an industry — one that traditionally has had a reputation for dancing like an elderly uncle with too many drinks under his belt at a family wedding — start busting a move like Timberlake or Beyoncé?

Below is a summary of the tweets and grabs that came out of the conference. Individually they made great headlines; but re-organised, they give us a great playbook for how we should be getting it on.

Arianna Huffington (Huffington Post) touched on the fundamental shift saying we need to “Stop behaving like Mount Olympus” because it’s “all about participation, not presentation.”

If Mohummad won’t go to the mountain, the mountain will need to go to Mohummad. For centuries, newspapers have had a “build it and they will come” mentality about the mountain, but now mobile media ensures “there is no physical boundary to your product” (James McQuivey, Forrester).

This means a fundamental deconstruction of existing media businesses. What does that look like?

Well, “don’t be a publishing platform, be a curated network,” said D’Vorkin.