Coca-Cola Chooses Three WPP Shops for Global Campaign Work

Earlier this year Coca-Cola invited 10 agency partners from around the world to pitch ideas for a campaign. The company decided to go with a "networked agency approach", said a Coca-Cola spokesperson.

The three winning shops will develop the first round of creative work for the brand. The additional seven agencies that participated in the review will continue to partner with the company and "contribute to the final pool of work", the spokesperson said.