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Fitbit Announces New Wristband Activity Tracker - the Fitbit Flex

LAS VEGAS --(Business Wire)--

Today at the Consumer Electronics Show (CES), Fitbit,
the leading innovator and market leader in the growing Connected Health
& Fitness category, debuted the Fitbit
Flex™ Wireless Activity + Sleep Wristband. Flex
is the first and only wristband on the market to sync with Bluetooth 4.0
- which means more flexibility when you're on the go and want to check
your stats. By combining its expertise in building high performance
wireless connected devices with a flexible, comfortable wristband
format, Fitbit plans to accelerate the category growth by becoming the
first and only brand to offer a clip and wristband tracker option.

Fitbit Flex is a slim, stylish activity and sleep tracking wristband
that's with you all the time and helps make fitness part of your
everyday lifestyle. The new Fitbit Flex tracks steps taken, distance
travelled, and calories burned, encouraging you to walk more and do more
through bright LED indicator lights on the wristband that give you
immediate feedback on your progress to a goal throughout the day. It
also tracks how long and how well you sleep, allowing you to learn how
to sleep better.

Flex uses Bluetooth 4.0 to sync your data automatically to your Fitbit
dashboard using select iPhone,
iPad and Android devices, or your computer - no buttons to push,
nothing to plug in. With Flex, your smartphone or tablet become your
dashboard, giving you access to Fitbit's rich graphs and tools
(leaderboard, badges, etc.) on the go to keep you motivated throughout
the day. By adding a wristband tracker to its activity tracker
portfolio, Fitbit offers everyone more ways to wear their trackers, and
more ways to fit them more seamlessly into their everyday lifestyle.

"People are becoming more aware of the significant health benefits that
come from moving more throughout the day. Fitbit has proven expertise in
providing a great experience that will actually get people to move more
each day - this is done with our easy-to-understand graphs and charts,
ability to set daily goals and compete with friends and family," says
James Park, CEO and co-founder of Fitbit. "We're aware that there is no
'one size fits all' option in fitness, so Fitbit wants to offer the
widest variety on the market. When we saw that we could bring our
knowledge to a wristband format done right, we had to create the new
Flex."

Fitbit Flex ($99.95) is available for pre-orders
starting today on Fitbit.com
and will ship in Spring 2013.

The slim and stylish Flex is comfortable to wear all day, motivating you
to achieve your daily fitness goals. Flex's indicator lights will
illuminate as you hit 20% increments of reaching a goal (such as walking
10K steps). Flex comes in five great colors and you can even switch
bands to match your mood or help make fitness part of your lifestyle.

Social motivation: Connect with friends and family for support
or friendly competition

Even more health and fitness tools: Log food, weight and more
on Fitbit's website or apps

Flex to Sync Through Bluetooth 4.0 for select iPhone and Android
Devices

Flex is the first all-day wristband tracker with Bluetooth 4.0
connectivity, so it can wirelessly and automatically sync your stats to
select Apple (News - Alert) and Android devices. Using the Fitbit
mobile app, you can to set a goal, see stats updated, and track your
progress when you are on the go. And because you can sync wirelessly
throughout the day, you can also receive notifications on your phone
when you are close to your goals to keep you motivated and, when you
meet your goals, to celebrate your achievements.

Rich Social and Mobile Platform for Motivation and On-the-Go Stats

Like all Fitbit trackers, you can also sync your data to your online
account through your computer with an included Bluetooth 4.0 USB dongle.
Whether online or on a mobile device, you can see graphs, earn activity
badges, set up a friendly competition with friends and family, and log
food or other work-outs. These tools encourage you to stay active and
keep you motivated. You can even compete on the Fitbit leaderboard that
refreshes throughout the day for moment-to-moment inspiration. If you're
more self-motivated, you can earn badges for daily or lifetime
achievements.

Fitbit also integrates with many popular health and fitness apps,
including Endomondo, LoseIt, MapMyFitness, MyFitnessPal and Sparkpeople,
to allow users to share data from their favorite apps.

Android Syncing

More news! Not only is Fitbit is the only player in the personal
connected health and fitness device space to offer an Android app, it
also will be the first to offer Bluetooth 4.0 syncing capabilities to
select Android devices, coming late in January/early February. Owners of
the Fitbit One, Zip and now Flex will be able to track their progress on
select Android phones. The updated Android app will be compatible with
the Samsung Galaxy SIII and Samsung Note II. More devices will be
available soon.

This new development emphasizes Fitbit's investment in multiplatform
mobility. Earlier this month, Fitbit released an app built specifically
for the Microsoft (News - Alert) Surface Tablet.

Rapidly Growing Product Line and Company Growth

Fitbit Flex follows on the successful launches of three Fitbit products
within the last year: the Fitbit Aria (News - Alert) Wi-Fi Smart Scale, Fitbit Zip and
Fitbit One Wireless Activity + Sleep Trackers. Fitbit products are
carried in over 10,000 U.S. retailer stores, and sold internationally,
in countries like Canada, Spain, UK, France, Germany, Australia and New
Zealand.

Fitbit at CES 2013

Please come by the Fitbit CES booth where you can see the new Flex
wristband and the entire Fitbit product line showcased - LVCC, South
Hall 2 - #26303.

Also, Fitbit's CEO is taking part in the following two panels at the
show:

Founded in 2007 in San Francisco, Calif., Fitbit is dedicated to
designing tools and experiences that fit seamlessly into people's lives.
Fitbit offers the insights and encouragement to make smart choices and
to see how small, everyday changes add up to big results. The Fitbit Zip
and Fitbit One are the leading wireless fitness trackers in the market,
while its Aria Wi-Fi Smart Scale is a top-selling connected weight
scale. Fitbit has distribution at leading U.S. retailers such as Apple,
Amazon, AT&T (News - Alert), Best Buy, Brookstone, Radio Shack, REI, Verizon and
Target. Fitbit products are sold in the U.S., Canada, the EU, New
Zealand and Australia. Fitbit is funded by the Foundry Group, True
Ventures and SoftTech VC. For more information please visit www.Fitbit.com
or connect with us on Facebook or Twitter (News - Alert).