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The install combines an intuitive way finding system with a high tech and ambiance setting entertainment system. The project was lead by Scala partner Troades and was executed by Scala and AV-company Mansveld.

Scala today announced the completion of an eye-catching visual communication installation at the Frits Philips Music Building in Eindhoven, The Netherlands. The install combines an intuitive way finding system with a high tech and ambiance setting entertainment system. The project was lead by Scala partner Troades and was executed by Scala and AV-company Mansveld.

“Working together in a multi disciplinary team, including creative people, has again been a very rewarding experience. Being the catalyst both from a human and technology point of view created another great innovative visitor experience!” stated Luc Heijnen, Managing Director of Troades.

Regarded as one of Europe’s top ten concert halls, Frits Phillips Music Building in Eindhoven needed to ensure that their new way finding and information system would measure up with both the visual and technical standard found already in their acoustically optimal concert halls. Wanting to add value to their costumers experience by managing the atmosphere in the building to enhance the type of music played, they needed a high quality, stable AV solution. Furthermore they wanted to give the visitors easy access to information and entertainment other than the concerts, empowering the visitors to fully enjoy their musical experience.

Frits Phillips appointed Hypsos, a global design and fabrication company, to initiate this process and together they decided to redesign and rebuild all visitor areas. Scala was consulted at an early point to make sure an optimal digital signage solution would be installed in collaboration with Troades, a project management provider for innovative and high-tech digital signage installs. .

“When visiting a music theatre,“experiencing” the performance in each cell of your body is key. All aspects of the performance – audio, vision, setting, surroundings and building – should be in sync with each other and all of these aspects should reflect the ambiance of the performance that you attend,” states Ton van Hout, Strategic Account Manager Benelux at Scala. “Exactly that is what was created in the Frits Philips Music Building and Scala is proud of the fact that our software plays an important part in this innovative theatre concept.”

The results in an audio-visual feast, produced through a network that is easy to manage by the operational team via a touch panel. The innovative digital signage network is managed by a Medialon system which controls all AV hardware and lightning.

Greeted by an impressive, 13 meter wide and 3.5 meter high, multimedia wall in the foyer the visitors are accompanied by digital help throughout the venue. 25 Scala players are used for way finding purposes on various walls inside the building via projectors. These inform visitors about the program in the concert halls, the starting times of performances, the route towards a particular show/ hall and they indicate the upcoming or present shows at the entrance of the halls.

The logo of the Frits Philips Music Building was also updated and now it resembles a graphically redesigned form of the character “M”. Five very large LED versions of the logo are placed at the outside fascia of the venue. One Scala player powers these logos that continuously change color to attract the vision of people passing by.

In a time frame of only four months all visitor areas were thoroughly renovated, including all foyers and hall ways. This resulted in a “music centre of the future”; a place where lighting, design and technology are an integral part of the building, completing the high standard of the performances in the Frits Philips Music Building.

About Troades
Troades is a consulting and marketing research company specialized in the digital arena. We look at the customer from a multi sensory experience view. Helping you to provide timely and relevant information to your (captive audience), creating the fittest cross media experience throughout your customers’ touch points. Troades is a Member of the Elevator Group. More information at hybridesignage.com/.

About Scala
Driving more than 500,000 screens worldwide, Scala, Inc. (scala.com) is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. Scala is headquartered near Philadelphia, Pa. USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries.

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