Search Engines and Ranking

To understand why best practices are the way they are, it’s important to understand the search engines they’re trying to please. Search engines deploy bots (commonly referred to as “spiders”) that crawl websites and index their content.

Website architecture is a critical component ofseo training in lahore because it lays the path for search engines to crawl a site’s various pages. If important sections of your website aren’t easy to find, a spider won’t crawl it and assumes it isn’t important.

When web users type a query into the search bar and hit enter, Google instantaneously scans its index and returns what it deems to be the most relevant results. Rankings are determined by search algorithms that take many factors into consideration. Google uses over 200 signals to determine its rankings, and a simple way to categorize these signals is on-page seo courses in lahore and off-pageseo training in lahore

On-Pageseo course in rawalpindi

On-page SEO comprises most work that’s done to optimize for search engines. Important elements include:

Keywords: Every page has an objective, and using a primary keyword conveys a page’s purpose to search engines. For example, a product page for Kitchen Aid blenders should include some variation of the keyword “KitchenAid [model] blender” in the important HTML elements that follow.