Now that we’ve seen why B2B businesses should be using Facebook Advertising, we’re going to take a look at how it can be used to build effective B2B advertising campaigns. If you’ve missed any of the previous entries in our Social Media Marketing for B2B Business blog...

Last time, our Social Media Marketing for B2B Business blog series explored the value of social media for B2B businesses. Today, we’re taking a closer look at paid advertising on social media, starting with the leader of the pack — Facebook. I know what you’re...

After a successful trial run, Twitter has increased the character count in tweets, doubling the original 140-character limit to 280. Businesses the world over will be breathing a sigh of relief, considering how difficult it can be to communicate sales messages in 140...

Facebook continued to add value to their platform for businesses today, as they announced the launch of a new customer chat plugin. Facebook Messenger will now be available as a plugin on websites, enabling customers to speak directly and immediately with a business....