Marketing & Communications

There are many ways to communicate and it is not always clear
which method will resonate with your target audience. The shortest
route from A to C is not always via B and the 'cookie cutter' approach
to marketing and communication is becoming ineffective in an
increasingly cluttered and noisy environment.

Engage, Resonate and Compel

We specialise in identifying, developing and implementing effective marketing and communication programs that engage the target audience, resonates with them and compels them to take action.

Operating within agriculture, food production, natural
resource management and technology arenas we work to "influence the
influencers".

We help you tap into and leverage the relationships that
already exist in particular sectors and access channels
that have genuine influence over your target audience. Not only is this
method effective, but it has the added advantage of being cost
effective.

You may be seeking to increase awareness of your offering
among rural and regional Australians, promote your product
internationally or foster adoption of your latest innovation among food
producers.

From undertaking a health check on your marketing processes
through to implementing and managing your Australian or international
campaigns, we can work with you across the full spectrum of marketing
and communication activities.

We can also offer placement of "virtual" marketing and
communication managers or even entire teams. Our approach is dynamic,
flexible and delivers the maximum benefit to you while keeping costs
down.

Measure and Assess

We feel that it is important to quantify the effectiveness
of marketing and communication activities and employ a range of
techniques to assess the outcomes of the programs we are involved with.
This allows you to assess the return on your investment and assists in
the planning of future activities.

Find out more

What our clients say

Conducting business in agriculture today requires a dynamic approach to
marketing and communications... Schuster Consulting provided us with the solution we
required within an agreed timeframe and budget and their ongoing support
has been exemplary.

Cam Munro - General Manager, Egelabra Merino Stud

SCG's
integrity and dedication to the projects it has produced, holds the
consulting group in high regard, from industry leaders to the
producers. It is accepted that SCG has comprehensive knowledge of all
livestock sectors...

David and Mary Booth, Buronga Organics

The service we have received has been comprehensive, timely and exceeded
expectations. Their approach is considered and reflects a thorough
understanding of the principals of conducting business in domestic and
international environments.

Gordon King - Managing Director, TasPac Commercial Operations

SCG’s dedication, project management and communication skills have been
fundamental to the successful development of the “Going into goats
guide” which is singularly the most valuable tool the industry has had
to-date to improve product integrity, secure the industry and increase
supply.

John Hayes - Director, Norvic Food Processing Pty Ltd

SCG proved invaluable in establishing lines of communication between
industry stakeholders including producers, industry bodies... state farm organisations, state and
federal government and the consumer.

Justine Hall - Former President, Goat Industry Council of Australia

...Schuster Consulting has proven its ability to identify with and understand our wool
producing shareholders, agriculture industry stakeholders and other
interested parties and importantly AWI's specific needs in identifying
the needs of this group. Schuster Consulting has worked with AWI to develop a range of
effective communication tools that engage these groups...

Matthew Flugge - Former General Manager, Australian Wool Innovation Ltd

Schuster Consulting introduced some excellent and overdue marketing strategies into our business that have certainly given us a solid platform for growth and increased the professionalism of our service offering to clients.