“With so much public attention on healthcare.gov, seniors may be getting lost in the shuffle,” said Steve Zaleznick, executive director for consumer strategy and development for HealthPocket.

Previously, experts said some Medicare beneficiaries have been confused about PPACA’s new exchanges, mistakenly thinking they needed to now enroll in coverage through them.

Exacerbating confusion is that open enrollment for Medicare overlaps with that of the exchanges, which runs Oct. 1 through March 31.

HealthPocket analysts said there are a lot of important insurance decisions left to make in only a month’s time. They said that “plans change from one year to the next and purchasers should use the annual enrollment period to assess their needs and the plans that are most likely to meet them.”