The At Home Box Company

ObjectiveWe were given just three months to build demand for Anthea Turner’s home and lifestyle subscription box service, The At Home Box Company.

Audience
Cosy home lovers, women, aged 37-55

The ChallengeWe had a very limited budget to meet some very big aspirations so identifying and targeting the right customers was key, daily testing and refining was key to the campaign. We set both tone of voice and visual identities as well as customer personas. We were online almost 24×7 and built a very engaged audience who went on to make 80% of all purchases.