Post navigation

Spreading the Small Business Love

Think of all the local merchandise you could be buying! (Photo credit: Zack DeLaune.)

Our not-so-secret goal of organizing the cash mob was that it would inspire others to do the same for a beloved store owner they knew. Because we all have an Avi in our lives, whether it’s the guy who knows your coffee order the second you walk in the door, or the saleswoman who always gives you an extra big smile when you’re checking out.

So we’re happy to see this idea taking shape in people’s minds. Sally Hanseth from Santa Barbara, California recently donated to our Fundly campaign and sent me a follow-up email. In it she writes:

We have a little shop in our neighborhood with a crotchety old Australian man who owns and runs it. It’s where everyone here goes for sandwiches. The way he loves all the kids (knows all their names) and locals runs deep, and although I’ve baked him appreciation brownies for the last 10 years, your cash mob is getting me thinking!

I love this! It got me thinking of all the small businesses around the world that are suffering, and the loyal customers who would love nothing more than to help them out.