After winning the hearts of audiences abroad at various film festivals across the globe, HARISHCHANDRACHI FACTORY is set for its All-India release. UTV Motion Pictures has scheduled the release of this much-loved film on 22nd January, 2010 across India. HARISHCHANDRACHI FACTORY is India's official entry for the 82nd Academy Awards and has been co-produced by Paprika Media and Mayasabha Production.

According to Siddharth Roy Kapur, CEO, UTV Motion Pictures, "HARISHCHANDRACHI FACTORY is a film which has received incredible appreciation from around the world. It is not only a beautifully crafted piece of cinema about the making of India's first feature film, but also depicts in a simple, uncomplicated way how perseverance, hard work and a dash of humour, can make what seems to be the most outlandish ambition and convert it into reality. We are promoting the film aggressively at the Academy Awards, the Golden Globes and the BAFTAs, and we hope to give it the best chance possible to receive the global acclaim it richly deserves. Indian audiences will get to watch the film on January 22nd and we are confident its appeal will reach across all audiences irrespective of language."

UTV has mounted an aggressive awards campaign for the film. In addition to the Academy Awards, HARISHCHANDRACHI FACTORY is also competing at the Golden Globes and the British Academy (BAFTA) awards. The film has had multiple screenings across the US and UK, where it has been very well received. Indian and International audiences, alike, have engaged tremendously with the simplicity and humour of the film at these screenings. The campaign will be an ongoing one, into January, until the awards are announced.

This is a film about Phalke, now known as the father of Indian cinema, and tells the wonderful story of a man whose passion for movie-making turns his life, and the lives of all those around him, into an amazing adventure

HARISHCHANDRACHI FACTORY is about Dhundiraj Govind Phalke, who finds himself unemployed and struggling to make ends meet, as he abandons a well established printing press after quarrelling with his business partner. One day, while watching a silent Hollywood motion picture with his young son, an idea is born. The mesmerizing moving images take over his imagination and inspire an idea of genius - finding a way to make India's first feature film. Phalke goes to London to learn film making, on the job, and returns to India to establish the craft in his own country, inspite of a lot of persuasion there, to further his work in London itself.

He burns the midnight oil to make his first film, at the risk of even losing his eyesight. But, no one can stop him from fulfilling his heart's desire, with his hardworking wife and two enthusiastic kids by his side. Despite meagre resources, he finds a dedicated cast and crew, who he feels have the passion the film needs. There are many comical situations in the film. In one, Phalke has difficulty finding women to act in his film. He ends up casting men for those roles, and makes them shave their moustaches off. On the sheer strength of his dogged determination, his film, RAJA HARISHCHANDRA, is finally released in 1913. To Phalke's amazement, the audience falls instantly in love with the movie and is entranced to see a tale so familiar to them, come alive on the screen. What follow, are House-Fulls, multiple shows across cities and many more popular films.