Why I Started the Shared Finance Center

Before I started The Shared Finance Center and while I was exploring some business opportunities, I heard two themes again and again. The first was the business owner who felt they needed more in the finance role than what their accounting resource provided whether the resource was a bookkeeper, CPA or the owner; however, couldn’t justify having a dedicated finance function. The other theme I heard was of the entrepreneur who was creating a future for themselves living the American dream by putting it all out there to build a business. They didn’t have a finance background although they had significant finances at risk.

The Shared Finance Center was started to help small business owners who are either too busy to deal with their day to day accounting and finance needs or don’t have the comfort level or skill to perform the functions on their own. I realize that a successful business needs, as Ernesto Sirolli says so well, is a fantastic product, fantastic marketing and fantastic financial management. Although bookkeeping is very important, it is not the same as financial management. The Shared Finance Center’s virtual CFO and accounting services provide committed and scalable financial management to complement the expertise of the small business owner.

Please take a moment and watch Ernsto’s TED Talk. It runs about 20 minutes but is well worth the time. It is funny, inspiring and thought provoking and I think it is relevant to all businesses. If you like this and found it helpful, please share with your peers and follow us for ongoing information for the small business owner. Enjoy!

Ernesto Sirolli – TED

The Shared Finance Center provides outsourced accounting, bookkeeping and fractional CFO support to small business owners and in doing so we heavily focus on maximizing cash flow. We are headquartered in Roswell, Georgia and work with clients across the United States. If you think that this post would be helpful to anyone you know, please pass it along. Also please follow our blog for regular tips to grow your business.