How Mobile Apps Have Become More Popular Than Console Video Games And How You Can Capitalize

Without specific statistical data, it is hard to argue that mobile apps are not just as popular, if not more so, than console video games. While video games played on consoles, such as those made by Sony, Nintendo, and Microsoft, have a strong user base, the numbers are receding while mobile device users are increasing. This is most likely because of the shift toward mobile pieces of technology, which console video games are not. So, while console video game users still represent a significant portion of the industry, Those users have become a fairly isolated potion of the video game market, while apps for mobile devices are now a vast market of their own that continue to expand and reach out to new target markets and demographics. To understand exactly how mobile apps have eclipsed the popularity of console video games, here are a couple reasons why you will be better off developing a mobile app instead of a console video game.

Broader Demographics And Markets

When it comes down to the marketing of either a console video game or a mobile app, there really is no comparison in terms of reach. More specifically, the target demographic and market of a mobile app has the potential to be much larger than that of a console video game. This is primarily because mobile apps have much broader functions and are applicable for demographics that simply are not interested in console video games. For instance, if you compare the markets of mobile apps and console video games, they are quite often substantially different from each other. This is a prime reason why you would likely be better off developing a mobile app opposed to a console video game. To better illustrate, let’s take a look at the difference in the mobile app and console video game markets.

Larger Markets

When you compare the two markets, mobile apps have a much broader reach than video games played on consoles. For example, if you compare a game like Halo, which is played on video game consoles, with a mobile app like Instagram, the latter has the potential to reach a much broader audience than the former. While this may seem like an unfair, and perhaps out of context comparison, still, the same goes when you compare two more similar options. A better comparison could be found between a video game like The Sims, which is offered both on mobile devices and video game consoles. However, in such a comparison the mobile device version still wins out as such devices are more abundant, and, obviously, more mobile than video game consoles. If this is not reason enough for you to choose developing a mobile app over a console video game, than there likely is not a better one to be found. In other words, if you are looking to optimize your success, then you should likely choose to offer a mobile app to the market opposed to a video game featured on a console.

Conclusion

When it comes to choosing between developing either a mobile app or a console video game, you should pick the former purely because there are more options in doing so. What’s more, you will increase your options for targeting vast markets and demographics that are otherwise limited when offering a console video game to the public.