PR Newswire's Business Technology Round-up, 22nd November 2012

Nulu, a company specialising in high quality, interactive English language tutoring services, has announced the launch of its new language learning service in Mexico, in a move designed to revolutionise the foreign language industry.

The new platform will provide Mexican customers with access to an innovative learning platform, which uses relevant and up-to-date news content as the basis of an easy to use English language course. Customers can access learning materials via their desktop, mobile or social network, making it one of the most accessible courses in the world.

The application is free of charge, providing those willing to learn with 5-10 minutes of daily tuition. A comprehensive review system at the end of each module is designed to assess progress and plan future lessons. According to Nulu CEO Eitan Geft, the overall aim is to foster interaction between English and Spanish speakers, who will eventually aid and improve each other's' learning.

Users will be able to subscribe to the tech. magazine or purchase single issues from within the app, which will be available to download in all English-speaking countries currently available in Apple's App Store. The aim of the magazine is to collate the most important technology news stories each day, presenting them in an easy-to-read and digestible form at the end of each week.

The company is aiming to build on the success of its technology website, TechRadar, which currently attracts more than 17 million unique users each month. CEO Nick Merritt hopes that the magazine will "bring all the really essential technology writing together into one smartly edited whole".

iTraff, a start-up mobile image recognition software provider, has announced the launch of its new image recognition platform, bringing the revolutionary technology to e-commerce and physical retailers.

The swift new platform allows publishers, distributors and advertisers to take advantage of a highly functional image recognition service, with users able to transform still images and real-life objects into an interactive experience on a smartphone or tablet device. The software offers the opportunity for businesses to more effectively engage customers through advertising spaces and to take further advantage of the growing trend for mobile-based shopping experiences.