The Worst Decision Yet by a Jersey Shore Castmember...

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We have some beef with The Situation. The Jersey Shore star just signed a deal to endorse a line of tanning salons. And he plans to open four more fake-baking outposts in the next few months.

According to sources, Mike Sorrentino is making six figures to work with Boca Tanning, a chain that has establishments in Florida, Texas, and New York and prides themselves on being open 24 hours a day so you can fry your skin morning, noon, and night. And there are rumors that Sorrentino is even tapping his friends and family members to work the salons.

We're huge fans of you, Mike, so we can't help but think you might have lost your mind just a little bit. How else could one explain the fact that you've essentially joined a pro-cancer cause? Encouraging your fans to lay under UV lights means that...well, you might not have as many fans someday. That's because if a person under 30 indoor tans just once, her risk of skin cancer goes up a whopping 75 percent. And as of 2009, tanning beds and booths were reclassified as a definite carcinogen by the Agency for Research on Cancer.

And while all tanning salons (except those that offer just spray tans) are idiotic, The Situation has gone with one that seems to be even more idiotic than most. On their website, Boca Tanning explains that indoor tanning equals smart tanning. They also encourage people who "always burn" to hop into the booth, warn users that letting too much time go by between visits is a bad idea ("You can tan up to once every 24 hours"), and hint at the idea that tanners should get in the booths totally nude (therefore exposing parts of the body that have never seen sun to UV rays, unprotected).

And here's our favorite gem from the Boca site: "Q: Can tanning cause wrinkles? A: Maybe, however, your skin will wrinkle if you don't tan."

When we called one of the salons in New York, the employee assured us that it's safe to tan even if you always burn.

We're also pretty horrified that a number of blogs are calling Mike's decision "smart" and "good thinking". Melanoma—the potentially fatal form of skin cancer—rates among young women have tripled in the last few decades. Before bloggers say anything more about The Sitch's business savvy, they really need to read about Cosmo's Practice Safe Sun campaign and get the facts on indoor tanning and skin cancer.

Oh and Mike, we know that you're all about the GTL. But we'd suggest you drop the "T" and go into business with either a gym or laundromat. We'd support you 100 percent.