Now that you know how to sell on Amazon, fully understand the vast potential of tapping into Amazon’s 304 million (and growing) active user base and you know how to successfully market products to drive growth for your business.

The why isn’t in question.

The only issue remaining is how to make it work as part of your day-to-day business operations from an actual implementation and technical perspective.

Improving efficiency and output for our customers is what makes us so excited to showcase our seamless solution for selling on Amazon directly from BigCommerce.

With multi-channel retailing, one of the most common issues has always been the logistics — keeping track of orders and inventory across multiple touchpoints without bouncing between Excel and different software programs — all while trying to optimize each channel.

Maintaining this kind of incompatible system is a major drain on your finite time and bandwidth.

Beyond the inefficiencies, there are serious consequences when this patchwork solution inevitably fails or introduces unnecessary errors.

BigCommerce has built a solution so you can simultaneously scale your Amazon sales and ecommerce shop from one central hub.

Our seamless integration with Amazon allows you to list products directly from your BigCommerce Control Panel without the aforementioned copying, pasting and merging of Excel spreadsheets and data exports across your entire company.

Selling on Amazon with BigCommerce

Here is exactly how BigCommerce stores can be easily configured for selling on Amazon today.

Requirements

Our requirements are broken out in 3 different subsections:

Merchant Settings

Store Settings

Product Settings

Merchant Setting Requirements

To use our Amazon Integration within Channel Manager, you must:

Have an Amazon Seller account on a Professional Selling plan. If you don’t have one, sign up at Amazon Seller Central.

Have a unique identifier (MPN or other standard ID) for products not already available in Amazon’s catalog.

Have at least one image per product. The primary image of your product is called the “MAIN” image.

Enable Track Inventory by Product and have a stock level greater than zero in order to initially list. Amazon listings that run out of stock will show as “Out of Stock” on Amazon.

Store Setting Requirements

Your store’s default currency must be USD.

You must have shipping to the United States enabled in your shipping settings.

Product Setting Requirements

Currently, products can be listed only in these Amazon categories.

Additional categories will be available in future updates.

Selling on Amazon Product Categories

Arts, Crafts & Sewing

Beauty & Personal Care

Clothing, Shoes & Jewelry (requires approval)

Electronics

Grocery & Gourmet Food (requires approval)

Health & Household

Home & Kitchen

Patio, Lawn & Garden

Pet Supplies

Sports & Outdoors

Tools & Home Improvement

”PRO

For a full list of requirements, visit our Knowledge Base article about Selling on Amazon.

How to Sell on Amazon with BigCommerce

1. The new product list.

Pick and choose which products are listed on your storefront and which are listed on Amazon.

You can also manage product listings for all your other channels, like:

Facebook

eBay

Instagram

WordPress

The new product list features a Listed On column that shows you which channels a product is included on, its current status (e.g. visible, pending or rejected), and any errors that may be preventing the product from being included on a particular channel.

When you check one or more products, the Bulk Actions menu appears in the top right of the product list, allowing you to edit, export, list, delete or hide products en masse.

Bulk edit selected

Export selected

List products on channels

Hide products on channels

Delete selected

2. Managing listings.

How to create Amazon Listings:

Go to Products › View and click Storefront › Create Listing next to the product you want to list on Amazon.

Channels will set to Amazon. Select a Product Listing Category.

By default, your new Amazon product listing will use the same name, description, brand and price details your product has in your BigCommerce store.

Optionally, you can override these to be specific to Amazon. These edits are only reflected on Amazon.com – not on your BigCommerce store or other marketplace listings.

Save your changes. Once saved, your product will show an Amazon status of Pending.

After your product has been successfully listed, its listing status will change from Pending to Active.

New and updated listings can take up to 30 minutes to appear on Amazon.

Images can take up to 24 hours to appear on Amazon.

How to hide Amazon Listings:

To hide a product from Amazon, check the box next to it and select Hide products on channels from the Bulk Actions drop-down.

Check the box next to Amazon, then click Hide products.

3. Checking orders from Amazon.

Orders received from Amazon are listed on your Orders screen with an Amazon icon.

Since billing is handled by Amazon, orders from Amazon come into your BigCommerce control panel with the shipping address also listed as the billing address when looking at the expanded order details.

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Tracey Wallace is the Editor-in-Chief at BigCommerce, where she covers all things ecommerce: marketing, design, development, strategy, plus emerging trends, including omnichannel and cloud replatforming.She is also the Founder of Doris Sleep, a bed pillow company selling 100% certified recycled plastic bottle filled pillows in three custom sizes.