Pay-TV market to near 60 million subs by 2023 in European ex-USSR countries

The Pay-TV market in the former USSR countries in Europe will grow at a 1.6% CAGR between 2017 and 2023 to reach 59.7 million subscribers, according to Dataxis research.

The Russian market represents 80% of the total today and its share should remain stable until the end of the period.The former USSR countries comprise the Baltic countries Estonia, Latvia, Lithuania; the Caucasian countries Armenia, Georgia; and the BUM countries Belarus, Ukraine, Moldova.

Pay-TV revenues will approach €2 billion** by 2023. Blended ARPUs are expected to grow steadily across all regions but will remain low compared to the industry standards, ranging from €2 to €8 with relatively higher ARPU for premium services from Viasat in Baltic countries or NTV Plus in Russia for instance.