Only in Dubai: Now put your true love’s birth date on your car plate

RTA announces ‘Your Memorable Moments on Your Vehicle’s Plate’

DUBAI 18 June 2017: Want to declare your love, get a car number plate with her birth date on it… or pledge fidelity to wife by putting your wedding date on your car plate… or your birth date or whatever [within reason]… in Dubai.

The Roads and Transport Authority (RTA) has launched a new phase of ‘Your Memorable Moments on Your Vehicle’s Plate’ initiative for U-Coded plates.

It allows you to choose a five-digit plate with personalised code displaying important events in your life such as birthday, employment day, wedding day, and graduation day, among others. The available numbers relate to the period from 1967 to 2017.

Customers can buy their number plates from Customers Happiness Centres all over Dubai, service providers, strategic partners, RTA website (www.rta.ae), or the smart app ‘Drivers & Vehicles.’ This stage fits well with the intention of adding to people’s happiness in Ramadan and the joyous Eid Al Fitr.

“The U Code number plates bearing dates from 1967 to 2017 will be issued, once available on the list of plates in RTA’s website. The total cost of the plate is Dh1,620, said Sultan Al Marzouqi, Director of Vehicles Licensing, RTA’s Licensing Agency.

“Customers can buy their number plates from Customers Happiness Centres all over Dubai, service providers, strategic partners, RTA website (www.rta.ae), or the smart app ‘Drivers & Vehicles’. This stage fits well with the intention of adding to people’s happiness in Ramadan and the joyous Eid Al Fitr.

“This phase, of ‘Your Memorable Moments on Your Vehicle’s Plate’ initiative, follows the remarkable turnout seen by previous phases of Code “S” and “T” for the dates from 1981 to 1998. This initiative reflects the core role of RTA in providing new and premium services to raise customers’ satisfaction and happiness through engaging them in selecting personalised & important numbers for their vehicle plates,” concluded Al Marzouqi.