U.S. Publisher of: TIME

As the U.S. publisher, Mr. Weil, described the business side of TIME, he talked about the impact of the Persian Gulf War on…
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As the U.S. publisher, Mr. Weil, described the business side of TIME, he talked about the impact of the Persian Gulf War on publication. For instance, the newsstand sales increased dramatically when the war began. TIME’s normal circulation base is four million. He talked about advertising rates, marketing, distribution, and the publishing staff. Several of the best selling issues are shown and described. close

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*The transcript for this program was compiled from uncorrected Closed Captioning.