When You Have the Dental Insurance Blues

Delta Dental is often seen as the 800-pound gorilla of the dental insurance industry. And if you’re like most dentists, you fall firmly in the category of having the dental insurance blues. As insurance reimbursements decline, and they are, more of the cost burden is shifted to patients. That means people defer care because they can’t afford it. But you don’t have to have the blues. Stay tuned. After the break, I’ll let you know how you can make dental insurance pretty much irrelevant to your success.

– I’m Colin Receveur, CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast™.

– For most dentists, dental insurance falls into the category of a necessary evil.

– There are a lot of patients who wouldn’t have work done without it.

– But there are also a lot of prospects who aren’t going to have work done because their share of the bill is too much.

– You can pretty much thank Delta Dental for shifting more of the cost to patients.

– Delta got the ball rolling when it came to cutting reimbursements to dental practices.

– And other insurers followed suit.

– The upshot of decreased reimbursements is twofold.

– As I mentioned, prospects defer care, and the ones who seek care are looking for the lowest price.

– If that’s you, you’re going to get even less than you would normally.

– So, given the current state of dental insurance, it’s certainly understandable if you have the dental insurance blues.