In the previous post in this two-part series, I described the various methods of getting data into SiteCatalyst. Once you’ve collected the necessary data for your business needs, you’ll next be interested in putting the data to use for reporting, analysis, or optimization purposes. There may be many different ways you’d like to leverage your SiteCatalyst data so I think it’s important to understand what options you have at your disposal so that you can achieve your business objectives as efficiently as possible.