Monthly Archives: February 2015

Marketing Myopia – One of HBR’s Best During a conversation with a colleague this week, the topic of my favorite HBR article of all time came up. This particular person had never read the article, and I urged that she…

There are deep and abiding differences between marketing in B2C and doing so in B2B. I plan to continue to explore these differences in future blog posts, but for today I want to focus on an issue I consider to…

My colleagues and I frequently remark that there’s just something sexy about competitive intelligence to our clients. It is the most-requested type of project, and it generates more excitement and attention than many other types of intel initiatives. And while…

As practical strategists with deep roots in analysis and research, we help our clients leverage information so they can move forward with confidence and clarity. Unlike traditional research firms, we don’t simply focus on executing a project – we aim to inform business strategy. Our work takes whatever form is most appropriate for the project and client at hand.