Netflix – Orange Is The New Black

The campaign behind the launch of Orange Is The New Black targeted niche entertainment, LGBT, women’s interest, Hispanic and African-American press to establish unique and top-tier media partnerships for the show.

The campaign behind the launch of Orange Is The New Black targeted niche entertainment, LGBT, women’s interest, Hispanic, and African-American press to establish unique and top-tier media partnerships for the show. A multifaceted approach was implemented to ensure creative coverage and extend campaign
reach to resonate with both new and old fans.