Product Marketing: Creating a Marketing Plan

Elements of Marketing in a Digital World: Learn everything you should know about the basic principles of marketing.

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About This Course

Course Description

This course covers the fundamental principles of marketing for product leaders, managers, marketers, business analysts and field marketing. It covers:

Foundations

What is Marketing

Creating Insanely Great Customers

Personas

Differences in Geography, Demographics, Bias, Ways of Doing Business and Cultures

Preparation for Planning

Target Market(s)

Positioning

Marketing Plan

Value, Messaging and Messages

Marketing Strategies, Objectives, Types and Techniques

Media, Mix and Plan

Packaging and Bundling

Marketing Communications

Channels

Typical Product Marketing Manager Activities

Timing, Budget and Schedule/Responsibilities

Sustaining/Ongoing Marketing Plan and Metrics

The course includes a detailed workbook to be used to create a marketing plan.

The course includes two bonus features not found anywhere else:

First, if you make a commitment to finish the course and its exercises by any date of your choosing, I will review your plan and give you feedback. Such an effort will enable you to create your plan and help refine it based upon my experience. I say any date of your choosing to help motivate you to "get it done" but at your own pace.

Second, if you do a good job by clearly demonstrating in your plan that you know how to pull the plan together. Which is, by the way, the purpose of this course, for you to learn not only what should be done but how to do it. I will give you a personal recommendation that you can use to help get a job or for any other purpose like posting on your Linkedin profile.

This is in addition to getting a course completion certificate provided by Udemy to prove you have the skills to get the job done.

What are the requirements?

Basic Understanding of Business

Use of Power Point if student desires to do the exercises

What am I going to get from this course?

Learn about the basic elements of marketing

Understand what goes into a launch plan and on-going or sustaining marketing plan

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Instructor Biography

David Fradin has trained hundreds of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His forthcoming book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in his courses are exactly what has made Apple the most valuable company in the world.