Building Wall Transforms Into Giant iPad Video Game Screen

Ad agency Famous Brussels created a unique gaming environment on the side of a building for vodka brand Eristoff. They combined live 3D projection mapping with an iPad-controlled game to offer people the chance to win the last VIP tickets for the I Love Techno festival in Belgium.

The game took place last month in Sint-Pietersplein, Ghent. People used iPads to play the shooter, aiming and firing at projections that appeared out of the building’s windows to try to get a high score. You can check it out in the video below: