Increase your bottom-line and convert people to your brand.

Meet new customers with an online marketing strategy.

Reach a larger audience by making your brand more visible online.

PPC Advertising

Pay only for the results

What is PPC?

PPC (Pay-Per-Click) marketing is an internet advertising model in which traffic is directed to your website from ads that appear on the results’ pages of search engines such as Google, Bing and Yahoo or on their network of websites. Advertisers bid on keywords relating to their businesses, and the ads are placed according to keyword searches and the bids. If your bid is successful, your advertisement appears in the ad section of the search page or on one of the websites in the search engine’s network. You pay each time a prospect clicks on your ad.

Why do I need PPC?

Your competitors use PPC, and you need to get your slice of the pie too. You only pay when your ad directs someone to your website, AND you drive leads using industry-specific keywords. Double whammy!

Benefits of using PPC are

Targeted Reach
It is an extremely targeted form of advertising because it connects with users who are interested in your service or products.

Measurable Results
PPC advertising is supported by a wide variety of metrics. The metrics make it easy to measure the results and determine your campaign’s ROI.

Increased Sales and Profits
A PPC campaign is highly scalable. This means that increasing a PPC budget will increase sales and profits.

Immediate Returns
PPC delivers first page rankings and traffic immediately whereas Organic Search (SEO) can take up to 6 months to achieve the same result.

Titan Web Services.

PPC Account Setup
To build an effective PPC campaign, we first spend time understanding your business. That is why you will be assigned a Campaign Manager who will learn as much as possible about your business and your customers.

Keyword Selection
Our PPC specialists will do keyword research to ascertain which keywords are more likely to attract visitors to your website. We aim to keep the cost of your AdWords’ campaign down by finding industry-relevant, target-specific keywords, that don’t have a high competition rate.

Determine Budgets
We realise that not everyone’s budget is the same. Our thorough understanding of PPC allows us to offer the best package for your budget to maximise your ROI.

AdCopy Creation
Great copy could be the difference between customers clicking through to your website and them going to your competitors. That is why our team of copywriters strive to make engaging title tags and meta-descriptions that encourage action.

Bid Placement
Bid placement is a complicated affair, which is why our experienced team will handle it for you from the start. We will also monitor keywords over the course of your campaign, determine which ones are attracting the most traffic and adjust accordingly.

Campaign Review
Because PPC is a highly measurable form of advertising, it allows us not only to monitor your campaign but also see which clicks are leading to conversions (leads and sales). Your Campaign Manager will meet with you regularly to discuss your ROI and other metrics.

AdWords

AdWords is owned by Google and is the most widely used PPC publisher in Australia.
Here’s the nitty-gritty:

A significantly large proportion of Google’s revenue comes from AdWords, which indicates a lot of businesses are using it as an effective way to drive traffic and increase sales. It is reported that businesses make an average of $2 for every $1 spent on AdWords, and it is not hard to see why – ads in the best positions on page one have an average 7.94% click-through rate.

With AdWords, the first search engine result isn’t necessarily the one with the highest bid. Google applies a set of metrics to determine a quality score that can be increased by properly optimising your AdWords campaign and website.