300k+

13%

Download This Success Story!

Challenges

Having 13 different brands in the store, Godrej used to advertise every brand individually through different communication over traditional media. The only reach points for customers were call centers and walk-in stores. But capturing leads and creating an engagement program for all 13 brands altogether was a challenge.

Smartech’s Strategy

The master plan by Smartech, was to integrate 13 brands on a single platform, which gave rise to the creation of an innovative consumer interface - Godrej's FREE G Platform. FREE G was a one-point contact for the consumers to engage with Godrej’s 13 different brands.

Tell us about yourself

By submitting this form, you authorize us to contact you with further information. You can read more about this in our privacy policy page.