How Jay SV started their logo design journey

Company name

Hightopia.com

Overview

Hi Designers!

We are a group of partners creating a social media website for people who smoke marijuana for recreational purposes. The site will give a place for smokers to submit their best thoughts that they come up with when they smoke. It will have sections with art, music, etc. that people can upload and/or recommend any great or insipring songs or other entertainment for other users when smoking. We are trying to create a utopia for the high community.

If you do not fully grasp the concept feel free to visit http://Highdeas.com ... This website is similar (though not the same) to what we are going to create.)

Tell us a bit about who you are and the people you reach

Our primary audience is the marijuana smoking community.

Our secondary audience is people who don't smoke but enjoy socializing via the internet.

Requirements

We are looking for a brandable logo using the name "Hightopia.com" We are envisioning a character named Albert Highnstein (based on Einstein of course) that we would like to be part of the logo. The character will serve as a mascot for the website.

One idea we envisioned:
We want that the Albert Highnstein character to have a thought bubble next to him with the Hightopia.com logo in it, as if it were his brilliant thought. In other words, the Albert Highnstein character you create will have a thought bubble with the actual Hightopia.com text contained within it. We were envisioning the Hightopia.com text that is within the thought bubble contain a rainbow over the text that leads to a pot of marijuana instead of a pot of gold. Please see HT-Sketch.jpg and Rainbow.jpg for a visual representation of this idea.

We have created a sample Albert Highnstein character that is attached as inspiration. The attached file is using a copyrighted image, so we wouldn't be able to actually use it. It is simply to give you a rough idea of what we are aiming for with the mascot. (See: highnstein-character.jpg)

You are not limited to the design idea that we have envisioned above. It's one idea that we had floating around but we don't want it to limit your creative freedom. Feel free to make a design from scratch if you feel that it will turn out better.

We are not restricting colors though we are aiming for bright colors as they represent "utopia" and the "hippy" culture often associated with marijuana.

We are looking forward to seeing how creative your designs will be. Thank you very much for your time and participation.