Nike vs. Adidas: which provides the best ecommerce experience?

by Christopher Ratcliff

Lace up your sneakers, put your sweat bands through the washing machine, make a pitiful attempt at a couple of lunges and let’s go for a run. Don’t worry, I’ll catch you up later. I just have some work to finish around… this… uh… hot-dog. Nike is the world’s most valuable sports brand according to Forbes. It has a market value of $71bn, $19bn of which is estimated to be pure brand value.Read the full article