When our youth athletes strive to achieve their personal best, victory is won on and off the hill. Encouraging our kids to set individual goals and focus on maximum personal effort benefits both the player and the team – in a variety of ways.

Athletes who come to realize that personal development can be even more rewarding than a win are...

Victory is won on and off the course when youth athletes strive to achieve their personal best. Encouraging kids to set individual goals and focus on maximum personal effort benefits both the player and the team in a variety of ways. Athletes who come to realize that personal development can feel even better...

For our kids, practicing and focusing on the sport they love is an important part of playing youth sports. However, specializing in one sport from an early age can cause them to miss out on a number of benefits that could prove beneficial as they mature.

It's exciting to watch your children excel at the sports they love. Working hard toward a personal best or perfecting a specific technique are critical to success, but let’s not forget that playing multiple sports can be tremendously beneficial in the long run.

The hyper-competitive youth sports environment has, in some cases, created a culture that has become accepting of poor sportsmanship. This culture of competition is putting the positive youth sports experience that we want for our kids at risk, threatening to ruin the sport for them. As a parent, what can you do to fight poor sportsmanship...

BARCELONA, Spain (June 3) – On the heels of the successful debut of new Olympic events like slopestyle snowboarding, the U.S. Ski and Snowboard Association (USSA) is proposing the addition of two new Olympic snowboarding events. The USSA will make its formal proposal to the International Ski Federation (FIS), the sport’s governing body, when...

SACRAMENTO, CA (May 20) – The U.S. Ski and Snowboard Association and the Sacramento Kings ownership group – Sacramento Basketball Holdings LLC, have announced a unique partnership where the Kings will serve as a sales representative for the USSA’s popular Sprint U.S. Grand Prix freeskiing and snowboarding tour. The deal includes global...

Youth sports provide a great avenue for your kids to build self-esteem and learn invaluable life lessons.

They also provide an opportunity for parents and coaches to teach the importance of good sportsmanship to youth athletes. Our kids look to their role models for guidance, and when adults and athletes have a win-at-all-costs mentality...

PARK CITY, UT (April 8) – The future dreams of Park City youth shined brightly through a spring snowstorm as Olympic medalists led a homecoming parade down Park City’s historic Main Street Saturday. Organized by the community’s Youth Sports Alliance, kids were inspired by the site of the many gold medals as they walked hand-in-hand with Olympic...

As fans, this excitement of not knowing what will happen next is a big reason why we attend, watch and talk about sporting events. For athletes, the unexpected, while thrilling, demands proper preparation to be successful.

WASHINGTON D.C. (April 3) – The United States Olympic Committee awarded U.S. Snowboarding’s Sage Kotsenburg (Park City, UT) with the honor of Best Male Olympian for his gold medal performance in slopestyle snowboarding’s Olympic debut. On Wednesday the USOC named the full list of Sochi 2014 Olympic and Paralympic Winter Games honorees for Best...