UCLA’s Ralph J. Bunche Center for African American Studies’ fifth annual report on diversity in the entertainment industry reveals that “films and television shows with casts attuned to America’s diversity tend to register the highest global box office figures and viewer ratings.” Still, the study indicates that the industry could do better.

The report published Tuesday follows the release of Marvel’s “Black Panther,” the first superhero blockbuster with a majority black cast, which continues to smash box office records across the world. “Black Panther” has been praised for its casting efforts and is seen as a positive step for Hollywood toward increased diversity and representation in Hollywood.

“Diversity sells, and for the past five years, we’ve seen that all audiences, regardless of race, want to see diversity on-screen,” Ana-Christina Ramón, who wrote the UCLA report, told the LA Times. “They prefer movies that have diverse casts, and they prefer to watch TV that has diversity as well.”

{snip} The analysis reveals people of color remained underrepresented, considering they comprised 40 percent of the U.S. population in 2016. Just 13.9 percent of the year’s film leads and 12.6 percent of film directors were people of color.

Relative to men in Hollywood, women progressed in all evaluated employment arenas with the exception of four: film directors, broadcast scripted show leads, cable scripted show creators and broadcast scripted show creators. {snip}

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The findings come after what has been considered somewhat of a turning-point year in film and television, as projects like “Coco,” “Star Wars: The Last Jedi,” “Get Out,” “Master of None” and “This Is Us” snag awards-season honors and garner applause for their diverse talent. That is in addition to the dramatic Best Picture reveal at the 2017 Academy Awards, in which “Moonlight” became the first film with an all-black cast and the first LGBT-themed film to win the top honor. Hollywood made other big strides last year: Viola Davis became the first black actor to earn the “Triple Crown of Acting” (Tony, Emmy, Oscar) and Donald Glover became the first black director to win an Emmy for directing for comedy for his hit television show “Atlanta.”

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