At Watauga, we are a company focused exclusively on media research, planning and buying. We don’t do production, we don’t do social — instead, we partner with a lot of cool people who do, maximizing the reach of their work in the best way possible.

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WHERE BUSINESS MEETS ADVERTISING

We’re the business side of advertising — a team of fun, independent, senior-level media strategists who provide expert media planning and buying services for clients around the country.

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OUTSTANDING RECORD

We’ve made media planning & buying smarter and more effective, to help clients get the most out of their campaigns.

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SERVICES

MEDIA PLANNING

At Watauga, we research, plan and negotiate all media. Our media planning is grounded in strategy and framed by careful, intelligent research and our plans are backed by secondary research from MRI, Simmons, Arbitron, Neilson, @Plan, ComScore and topic-specific research — from media habits of a target audience to competitive spending of a brand.

MEDIA BUYING

We work to balance budget, client needs and strategy to buy media and advertising to generate marketing results. We strategically optimize reach in any channel, using our expertise to make the most of every dollar spent. And our media agnostic approach — meaning we have no preference for certain media or advertising channels — helps us deliver exactly what our clients are looking for.