The Unrealistic Expectation That Kills Startups

The Unrealistic Expectation That Kills Startups

The old saying warns us not to “major in the minors,” but getting mired in minutiae is an occupational hazard for startup founders.

After startups make it past the earliest stages — say, after their Series A — founders go from being hyperfocused on their unique value proposition to spreading their time across non-unique challenges that all businesses face. Founders then have to suddenly become adept at HR, recruiting, haggling for office space and managing the board, along with the constant mental overhang of the next funding round.