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The Visionary Home Products and Eucatex President, Flavio Maluf

Eucatex and Duratex have entered into a business partnership involving Eucatex’s farm in Capão Bonito that will be given to Duratex, who will, in turn, offer Eucatex a production line of thin sheets of wood in Botucatu. Duratex, however, will on the farm as it intends to continue producing raw materials next to its unit in Itapetinga. The company’s re-inauguration will commence in April. The acquisition of the business is valued at approximately $ 60 million. The Botucatu’s plant has 280 employees and has an estimated production of 200 thousand m³ per year.

Flavio Maluf, Executive President of Eucatex, announced the deal to the company workers and leaders about the partnership in a letter. The Botucatu business deal is awaiting approval by CADE. Flavio Maluf said the acquisition would increase Eucatex production capacity of fiberboard by 70%, 30% of the paint capacity and 40% of paper printing. The Duratex unit of wood fiber sheets located in the city of Botucatu (SP) will help the company to plan better their sales, maintenance and reduce process losses. Visit barbacenaonline.com to learn more.

Eucatex aims at strengthening their presence both in the local Brazilian and overseas markets, a plan that will allow them to capture the synergies of all the Group’s units gradually. This will also increase the number of products that can be produced in addition to opening direct and indirect jobs. The incorporation of Duratex’sBotucatu plant to Eucatex is a step towards consolidating the company’s position in the industry globally.

Flavio Maluf attended FAAP in Sao Paulo and has been the president of GrandFood before joining Eucatex. He shares his entrepreneurial skills on a blog offering valuable business tips. He has tackled topics such as how to approach a job interview and be successful, how to be a successful employee, and how to grow up the corporate ladder. He also talks extensively about the Brazilian industry and its future.