Anytime Fitness Campaign

In December I was asked to shoot a new national campaign for Anytime Fitness UK. The focus was on people who attended their gyms around the UK and who had a variety of stories to tell. Under the banner Real People, Real Reasons these images illustrated myriad stories of people who had overcome battles with the help of the fitness clubs in their areas. From surviving cancer, unexpectedly losing sight, managing PTSD or managing mental illness these narratives show that the facilities are for everyone and anyone, whatever life may throw at you. The full campaign is at https://www.anytimefitness.co.uk/reasons/