BACKGROUNDClient OverviewFinancial Aid & Scholarships previously enclosed a generic pre-college calendar and checklist with recruitment letters to high school juniors and seniors. The document was difficult to read and provided very little direction to students or their parents on application procedures.

THE SOLUTIONStrategyReview KU, Kansas, and national websites to provide users with information on resources, programs, websites, and enrollment and financial aid deadlines.

TacticsProvide resources and websites for various application steps, and note deadlines in advance to allow for timely submission.

CHALLENGESChallenge #1Provide information to prospective students and their parents as they navigate websites and deadlines to apply for admission to KU.

Challenge #2Combine information from several administrative sources into two cohesive checklists.

RESULTS & OUTCOMESAn attractive, double-sided document (juniors on one side, seniors on the other), easy-to-read and understand resources and deadlines, and a design that absolutely screams “Rock Chalk!”