In the past year Kik has more than tripled its user base – shooting from 30 million users in November 2012 to over 100 million today. The growth only continues to accelerate as Kik adds over 200,000 new users every day. It should, of course be noted that these are registered users and not necessarily active users.

Kik adds over 200,000 new users every day.

Much of this growth has been fueled by the popularity of Kik Cards, which add engaging functionality and web experiences to the native application on Android and iOS. To date, Kik users have added more than 145 million Kik Cards to their messaging experience according to the company since the Cards launched last November. 83 percent of Cards are discovered when one Kik user sends a Card to a friend within the app.

“We couldn’t be more excited to pass the 100 million user mark and to see so many people in our community engaging with Kik Cards,” said Kik CEO Ted Livingston. “As we continue innovating on the Kik platform, we’re looking forward to delivering more compelling Card experiences to our growing user base.”

Costume Party on the Kik platform reached 1 million users in just 22 hours.