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Si-T;
, MT. VERNON SIGNAL
g SlrTiivwiaigag
Friday, April 17. 19 12
Published every Friday by
EDGAR S. ALBRIGHT,
UBSCRIPTION ONK YKAR $I.OO
Advertising rates made known on
application
MEMBER OF
KENTUCKY PRESS ASSOCIATION
ACQUIRING A GOOD-WILL
Speaking of the high cost of
getting a start in business, a
friend in a near by town tells us
that the sum of $5,000 is asked for
the "good will" of a certain small
concern, exclusive of stock and
fix'tires. The business is supposed
to pay 2,coo a ,ear inclusive of
owner's salary.
It costs so much to buy out an
established I usiness, unless the
same is forced on the market,
that starting a new concern com
monly seems more hopeful. But
ifin the old time way, a man
simply hangs out his shingle and
waits for trade to come, the prime
of life may be gone before he
gets it.
The same resnit can be bad in a
fifth the time by efficient adver
tising. Enterprise and truth felling are
the qualities that draw trade. To
prove that he has enterprise, and
is Tide awake enough to protect
the customer's interest, a merchant
must Ukethe initiative and make
a vigorous push for business.
A newspaper advertisement can
be placed in every home for 1 per
cent, of the cost of perso.ial solit i
tation. It is read when people are
at their leisure, in a mood to
listen to what the merchant has to
say.
Good advertising gives an im
pression that the merchant is alert
and energetic in meeting public
needs, and a public impression of
lhatkindisa "goodwill", having
a large cash value. It is like
money on interest in the bank.
Returning to our starting point
if instead of paying $5,000 a year
for that business, a man should
. . ..
speim 500 a year ior two yearsH
in advertising, he would have
$4,000 in his pocket aud a better
business standing.
according to. Weather Bureau
forecast and the Government and
Stale engineers cannot for several
weeks yet afford to relax their
vigilance in- the fight to cont.ol
the floods further down toward
the gulf. Capt. C. O. Sherill,
chief engineer in charge of the
rivei work from Vicksburg south
to the mouth of the river aduiittei.
Saturday that it was a fight tha
depended largely upon weather
conditions.
"We probably - will win. il
weather conditions are favorable"
he declared. But the weather con
ditions were not favorable Fridaj
and Saturday, when rainfall Wat
general over a large part of tie
Mississippi Valley, with more than
two inches recorded in places.
Regardles--, however, of the re
suit of the great and costly figLt
being made by Federal and State
Government along the swollen
stream, it is believed there can be
no great loss of life in any event.
The people in the territory en
dangered by the highest waters in
the history of the Mississipi, from
Vicksburg on the south, have been
given adequate warning. The
property damage, too, will be
largely confined to the drowning
of cattle. The cities where the
flood crest is yet to be recorded are
not apprehensive.
ADDITIONAL LOCAlS.
Next week is Circuit Court.
F. Kruger says that unless a
hotel can be planned for the cor
ner, where his building was burned,
that he expects to rebuild this year.
For Sale: Select Boone
county white seed corn $1.70 pei
bushel.
R. A. Schrader,
Livingston, Ky.
Apr. i7-3t.
Breeders take notice, J. S. Lang
ford will give $100.00 for the best
stallion colt sired by his horse
Rockett Pevine., See bim for par
ticulars.
Through two crevasses in the
Mississippi Uiver and another in
its equally rampant tributary, the
Arkansas great volumes of muddy
water are today rushing out over
the lowlands on the west side
of the big stream, destined to
cover a large section of Northeast
Louisiana and a portion of the ex
treme southeastern part of Ar
kansas. For the next eight or
ten days the raging waters, which
late Friday tore their way through
the restraining levees, will move
southward through the Tensas
Valley cf Louisiana, and finally re
turn to the Mississippi at the
intersection of the Red River,
more than 160 miles by land from
the upper crevasse and nearly
135 miles frcm the lower breach in
the levee.
No less than twelve large parishes
in Louisiana and two in Arkansas
ouuties .will have felt the effects
of tlie flood waters before they
again get back within the
Mississippi's levees. Millions cf
acres t land will be inundated,
although, for the most part, the
overflowed territory will embrace
untilled swamps.
No lives have been lost accord
ing to reports received last night
from two-score of towns in the
path of the flooded district. The
levee authorities and municipal
offici Is in the affected territory
express the beHef that no lives
will be lost. The property loss
will be heavy, it is admitted.
Many thousands of head of cattle
already have been drowned, accord
ing to Saturday nights reports,
and more will be claimed by the.
.flood waters as they continue
-southward.
The destructive breaks in the
Mississippi s levees at Panther
Forest, Ark., and near Roosevelt
Those who subscribed for the
pike and have not paid had just a.
well get ready or suit will be in
stituted. The Fiscal Court Wed
nesday ordered judge Lewis to
institute suit at once against ever)
one who subscribed aud have
failed to pay.
Golden Seal: If you have
any Golden Seal (Yellow Roof) foi
sale, or expect to collect the wild
roots during the season, write me
as I want several hundred thous
and lor planting purposes.
Address J .W. Sears,
P. O. Box 563, Somerset, Kentucky.
March 22 4.
I FIRST EXCURSION
Queen & Crescent Route will
Operate First Fxcursion Be?
tween Somerset and Cin
cinnati O'l Sunday,
April 21st.
!. uu y , r . v lixtracrtrbui paUbf read uetore
RiiorJE Island Reds -Eggs tt , , , v - , -7
. . , . . . the Rockcastle County . Medical
a setting of 15 5o cts. Please give . t . ., itii -
" .. . . ...Society, April it, 1912, by A. G.
3 das notice so as to have all
u,t"i
&. -.,-. q-yyrarrefeftar-ffipg - rrrrem
- .
-i 1.1 1 1 i,r 1 . .- 1 11
fresh eggs on hand.
J. M. Evans,
Mch. 29 7t. Langford, Ky.
AMERICAN INVESTMENTS
IN MEXICO.
Many Americans are emerging
rom Mexico just now quite well
satisfied to get out with a com
plete skin.
A tew vears, reckoning ores
and crops at their value on this
side otihe line, it was easy to
figure out a "get rich quick"
profit on paper.
The trouble with a lot of these
schemes was that the assets are
ot .worth much it any dark
skinned tramp can come along
and burn theai up. Even now! that
towns on the frontier have an
underlying conviction of law and
order that as a whole is absent
ia Mexico.
If all the money put into
Hazardous Mexico undertakings
:ould have been kept at home,
every state in the union would
nave seen new enterprises start on
its own soil.
Before sending money out of the
country, investors should not look
only at physical resources. They
should also consider - the laws,
social institutions, and popular
habits tint are needed to make
resources valuable. Four per cent
in a home bank, backed by courts
and public opinion is better than
40 per cent., if it is protected
only by your guns.
CASTOR I A
Tor Infants and Children.
The Kind You Have Always Bought
Tuberculosis is a contagious
and infectuous disease. It is in
digenous to every part of the globe
where man or monkey may be
found. It is no respector ofpei
sons, sex age station, or previous
condition. Its diagnosis is easy
and its prognosis is certain.
Whether it be a curse or a bless
ing in disguise, championship
among diseases goes unchalenged.
It delivers over to the Angel of
Death more victims than jnacy
other diseases combined.
From the Therapeutists -standpoint
of medication, it is neither
preventable nor curable; that is
there is no system or ictjdicaticn
will cure the disease 01
Bears the
Signature of
James J. Hill, chairmau of the
Board of Directors of the Great
Northern Railway and one of the
country's railroad leaders, will
retire in a few weeks, according to
1 statement published in Chicago
Saturday.
At a dinner given at the Waldorf-Astoria
in New York in cele
bration of the anniversary of the
birth of Thomas Jefferson, the
speakers included W. J. Bryan,
Gov. Jonn A. Dix, Senator James
A. O'Gorman, Gov. Wilson and
Mayor William J. Gaynor.
Tax returns of President Taft
filed Saturday show be is much
wealthiej than ne was twelve
months ago.
Children Cry
FOR FLETCHER'S
CASTORI A
render a person immune. From a
Sanitarian's view point, it is both
preventable and curable in a large
measure.
We are admonished to obey the
laws, of health and thus ward off
disease, but we hear the admoni
tion so much that it has become
only a bombastic expression that
means little to the profession and
less to the laity. Who knows
when he is living strictly within
the laws of sanitation? Of toying
with some dread disease, seeking
to burrow its deadly fangs in its
flesh?
There is no subject with which
the physician has to deal that is
comparable to that of sanitation.
Clean quarters, cleanly habits,
pure air, sane or common sense
dress, nourishing food, and good
habits. These, all together, and
in all their fullness, contain the
only promise of a successful war
tare against tuberculosis.
In case of rheumatism relief
from pain makes- sleep and rest
possible. This may be obtained
by applying Chamberlain's Lini
ment. For sale by Cbas. C.
Davis.
Senator Cummins, of low, de
nounced the decree of the Federal
Court in New York approving the
reorganization of the- American
Tobacco Company. He declared
it in the -interest of perpetuation
of monopoly:
Representative Burkely. of Ohio,
introduced a bill Saturday for the
coinage of three cent pieces with a
hole in the middle, designed es
pecially for the use where 3 cent
street car fares are in vogue.
Experts from the State farm
train believe the phosphate deposits
near Georgetown may prove or
great value to Kentucky agri-4
culture.
The first popular priced excu'r
sion of the season to be operated
by the Queen & Crescent route
between Somerset and Cincinnati
will be run on Sunday, April 21
The round trip fare to Cincinnati
from all points between Lexing
ton and Somerset will be $1.50.
Two special trains will be operated
One will start at Somerset and. the
other at Lexington. Full par
ticulars and r tes may be secured
from any ticket agent.
ENGLISH SQUIRREL
English Squirrel is a combined stallion, 4 "years old, full 16 hands
high, 3 white feet and star, a beautiful bay with high tyle and action, subject
to registration. This young stallion will make the season of 1912 at my barn
4 mue irom niai&rosc umce ai jiu.uu 10 insure au.iug ,uv. wv -j
becomes duo when colt is foaled op mare parted with. Care taken to prevent
accidents but not responsible should any occur. He has proven himself a good
breeder, his colts being large, well-formed'saddle colts.
Pkdioree: Sired by Kentucky Squirrel 2623, by Wood Squirrel 2622, by
Black Squirrel 5S. 1st dam Nellie Duddern Reg. No. 3663, by Van Meters
King 739, son of Silver King. Euglish Squirrel's 1st aara sired by English
Hunter, ho by Abdallah Messenger, 1st dam of English Hunter the wm.tok
jaddle mare (the best saddle mare ever in Garrard Co.) by Davy Crockett, son
of Denny's Drennon, by Imp. Drennon, 2nd dam by Highlander. AtKlallan
Messenjrer sired by Messenger Chief (sire of Maud Messenger 2.16t Jake 2.d0
ind 7 others better than 2:30) 1st dam Susie by Sentinel. -
I will also at the same time and place stand 7-year-old Black: Jack with
white points, heavy boned, a good breeder, at $5.00 to insure a living mule and
$6.00 to insure a living mare mule.
P. C. LEAK, Hiatt, Ky.
The East Tennessee Telephone
and Telegraph Company is no
more. That corporation has been
purchased by the Cumberland
Telephone &. Telegraph Company.
Tne new owners took charge today
and hereafter the system will be
operated in Danville by a "Tie v
management. Mr.. Homer Wrav,j
the present manager, has been re
taiued and so far as the public is
concerned the change would never
be realized from the operation of
the plant. The Cumberland is
the largest concern of the kind
in the world and is endeavoring
to establish a univerj-al service.
Danville Advocate.
La., will have little effect uponT ploy, H animals of the Barmua
the crest of the flood waters of the
U$ river 'fro'a Vicksburg, south
PUTS FND TO BAD HABIT.
Things never look, bright- to
one with "the blues Ten to
one the trouble is a sluggish liver,
filling the system with bilious
poison, that Dr. King's New Life
Pills would expel. Try them.
Let the joy of better feelings end
"the blues". Best for stomach,
liver and kidneys. 25c at Chas.
C. Davis
On a suit instituted by bare
back rider,, formerly In their em-
DON'T ABUSE YOUR WATCH
YOU do not run your buggy, automobile or
other machinery till it squeaks aud grinds
and cuts itself to pieces. You clean and oil it
often.
You should be as careiul of your watch. It
is small and light and can not speak loud when
it is dry and needs cleaning and oiling so it is
liable to cut and wear and need attention be
fore you know it. You may not know it till
the watch'is completely ruined and stops.
Brfngiyour watch to us and let us examine
it with our strong glass to see its condition
accurately. We will show you and explain
t-hp vact condition.
c.. u runM Ka ttinmnniiiv piennprt and re-oiled and adjusted
onceineacb year. Take proper care of your watch and it will last
you a ntttime.
Consult us on all WATCH DISEASES.
FRANK MOORE
1 HHSkSBSeDKHI
&$pic$3c$E$
GRANVILLE OWENS
1 UNDERTAKER I
1
BrodheacLKy
& Bailey Circus were rattached in
New York bv tk Stwrrf fetfeuby;
k I II -COMPLETE -LINE
Coffins, Caskets and Kobes.
All Mail, Telegraph or Tele
phone orders Promptly
' Filled.
t -
Frl
3fc
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THIS
SPACE
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v.
BELONGS TO
8. B. McKENZIE
THE FURNITURE MAN
Watch It Every Week
via When you feel Lazs B
a Stretchy. Half Sick, f
'm Blue and Out of Sorts,
Torpid.
3
HERBINE
la the Remedy- Yon Xeed.
-
It Is an invigorating tonic for
a torpid liver. The first dose
brings Improvement, a few days
use puts the liver In fine vigor
ous condition. Herbinc also ex
tends its restorative influence
to the stomach and bowels. It
helps digestion and food assimi
lation, purifies the bowels and
brings back the habit of regu
lar daily bowel movements.
When the stomach, liver and
bowels are active, bilious im
purities no longer obstruct
functional processes, the result
of which Is renewed energy,
mental activity and cheerful
spirits.
Price 50c per Bottle.
JamesF.Ballard.Prop. St.LouIs.Mo.
Use Stephens Eye Salve for
Sore Eyes. It Cures.
ISoioANoRtcofmcNOEoBy
J
CONN BROWN
.FURNISH
I
Brown-Furnish
Realty Co.
Wo rtn a rfineral Real Estate
busla333; h andle town and farm
p rop erty, ao abstracting ana
nasa on titles.
If you want to sell list y our prop
with us; if you want to buy we
can save you money.
One Way to
Save $1,000
$Give yourself a note
for $1,000, due in
four years. Plan to
pay it off in monthly
installments of $20.
Deposit your, payments
in this bank, on sav-
ings account.
cj The deposits you
v make and the inter
est they earn will give
you a nucleus of a
larger fortune; your
next thousand will
come more quickly and
more easily.
$Save 31.000 at this
bank. Begin to do
it NOW.
Tfie People's Bajik
MT. VERNON, KY.
U. G. BAKER, President.
J.P.E DRUMMOND, Vice.-P.
F. L. THOMPSON, Cashier.
CLAUDE C. COX.Ass't. Cash.
'$3&C$yt3 3D30XyC3m
JONAS McKENZIE
KEEP AN EYE ON THIS SPACE
EACH WEEK, where you wil
always find listed the best of goods, which
are sold for a fair margain of profit Goods
bought right and soldjright are the kind of
goods that it always pays to buy
Our Mptro has always been to give
Ztq our customers the very best goods
possible for the money.
Thanking my customers for the pat--ronage
in the past and asking a continu
ance in the future; I am
Yours very truly,
r JONAS McKENZIE,
Mt Vernon, Ky
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