What are Publishing Channels?

Publishing Channels are how you systemize and automate content marketing and social media for your business.

There are three main types of Publishing Channel as follows:

Social

Article

Blog

You choose the Content Source to use as the basis for the content creation. This could be:

Your blog

Your podcast

Your YouTube channel

Your SlideShare account

Other blogs you want to use for curated content (our FeedMix™ facility allows for naturalized content curation capabilities)

Your own information - for example, a list of previous blog posts, quotations, tips, etc., including links and images as required

Keyword and frequency controls allow you to have full control over exactly what is used for each Publishing Channel you create.

Social Publishing Channels

Have updates created and automatically published to one or more social networks, including Twitter, Facebook and LinkedIn. This allows you to have engaging and attractive social media accounts in a highly efficient way, and save hours and hours of time.

You set important elements you're looking for, including content length, hashtags and pre- and post-text.

For Twitter, you can even have multiple Tweets created for each new content item, and then scheduled for publication at a frequency of your choosing.

Article Publishing Channels

Article sites are some of the most popular sites on the web, attracting tens of thousands of visitors every day. By publishing articles on these sites linking back to your own web site, you can siphon off some highly targeted traffic back to your site.

Article Publishing Channels allow you to have articles created and automatically published to these sites on an ongoing basis. You simply set up the pen name you wish to use, and supply a resource or bio box containing your link that you want to be published with each article.

Blog Publishing Channels

Have blog posts created and published to your blog on an automated, ongoing basis. As with the other Publishing Channels, choose to delegate the content creation tasks to someone on your own team or even yourself (and then manage the workflow through our Task Manager), or hire quality professional writers to take care of it for you.

Publish posts directly to your blog as required, including choosing whether to make such posts live or leave them as draft posts on your blog.

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You can set up as many such Publishing Channels as you like. For more information about how these and other aspects of vWriter work, please visit vWriter.com.