"We are very proud of the way EA evolved with consumers. I have not green lit one game to be developed as a single player experience. Today, all of our games include online applications and digital services that make them live 24/7/365." -- Frank Gibeau, President, EA Labels. Thanks supererogatory via Destructoid. Frank walks back from that in a follow-up on Kotaku, where explains that these aren't the droids we're looking for: "I still passionately believe in single-player games and think we should build them. What I was trying to suggest with my comments was that as we move our company from being a packaged goods, fire-and-forget business to a digital business that has a service component to it. That's business-speak for ‘I want to have a business that's alive and evolves and changes over time'."

Since EA primarily focuses on the Xbox crowd and that group flips their shit if a game doesn't have multiplayer, it's probably just good business for them.

I like single player games far better than multi, and rarely even bother with the multiplayer component of games with both, but when every single review you see for a single-player only game whines about how it's not worth $60 because its longevity is impacted by lack of multiplayer publishers aren't going to normally release things without it. Most don't even bother to ask if it's worthwhile, just check the box for value if it's present.