3 Digital Marketing Trends to Watch for in 2017

December 9, 2016

2017 is right around the corner which makes now a great time to assess your digital marketing strategy. Because digital marketing evolves on a continuous basis, it’s vital to be in the know concerning the latest trends and upcoming features. Here’s what to expect during the year ahead.

Mobility Continues to Dominate

Whether a potential customer is attempting to multi-task during downtime or simply browsing online for pleasure, the chances are very good that their activity is taking place on a mobile device. Convenient and powerful, our reliance on smart phones and tablets demands that websites tailor their marketing strategies so they effectively reach people, even if they aren’t grounded to a stationary computer or lugging around a laptop.

Changing Algorithms are King

Unlike those unchanging formulas that you might remember from math class, algorithms are ones that regularly undergo a revolutionary change. This means that any marketing strategy used must contain elements that work seamlessly together rather than components that can only stand solidly on their own.

Video is Expected

Have you been sitting out the video craze, hoping that it will fizzle out so you don’t have to engage in it? If this is your approach, you’ll want to swiftly change it in order to keep up in 2017. One compelling reason: videos are one of the most shared elements that wind up on social media which means they can quickly make your business a popular topic of conversation. Quick and entertaining bite-sized pieces can also alleviate questions and concerns your visitors might have in regards to implementing the services and/or products your business provides.

At ER Marketing, we constantly stay on top of the latest digital marketing trends so you don’t have to. Let us create a robust marketing plan for your business so it thrives in 2017. Contact us today to lay the groundwork for a better tomorrow.