Digital Marketing courses

These courses have been designed by marketers for marketers.

Digital Marketing is a competitive fast changing industry and one of the fastest growing areas in marketing. These courses are a must for any serious marketing professional who wants to know how to take advantage of the growth of digital technologies and Social Networking.

Digital Marketing training courses overview

These unique courses will give you a practical understanding of how digital marketing can be used to deliver successful advertising campaigns. They will give you a rounded view of a wide range of digital marketing platforms and introduce you to key online marketing fields such as newsletter sign ups, measuring website traffic, understanding your KPI’s and website promotion. As a student you will get a hand’s on introduction to understanding the technology behind digital marketing and learn how to better engage with your online customers.

Classes are taught by experienced tutors, many of whom are leading digital marketing practitioners themselves. Learning is done through a combination of traditional lectures, study materials, downloadable e-books, questions and answers sessions, interactive workshops, reference materials, videos and webinars. You will work on projects and case studies in collaboration with classmates who will also be there to support and assist you. Many classes have visits from high profile guest speakers who will deliver talks on issues like the impact of the Internet on consumer behaviour and how to take advantage of the cultural shift that Digital Marketing has brought about.

Syllabuses have a focus on teaching real life competencies that will enable delegates to leave with solid hands on knowledge that they can implement immediately upon return to their workplace. Curriculums concentrate on areas such as best practice, emerging new trends and key concepts within Digital Marketing.

Through interactive e-learning modules which you can work through at your own pace, you will learn about the core principles of Digital Marketing, and how it differs from traditional marketing. Students can become part of a Virtual Learning Community where they can study, access course materials, submit assignments, and contact their peers and tutors.

You will be taught by highly qualified and experienced staff who have excellent track records, and who will follow you throughout your studies. They will also be there to give you an invaluable insight to the current jobs market and contemporary marketing issues facing companies in the digital arena.

This course will allow you to earn a qualification that you can be proud of and one which will give you the credentials you need to succeed in this competitive industry. Upon leaving you will have all the skills needed to plan, implement and monitor effective digital marketing campaigns.

Typical subjects taught on a Digital Marketing course

Advertising

Affiliate Marketing

B2B Marketing

Blogging

Codes of Practice

Copywriting

Consumer Behaviour

Conversion Rates

Data Analysis

Digital Display Advertising

Digital Marketing Campaigns

Digital Marketing Concepts

Digital Marketing Essentials

Digital Marketing Methodology

Digital Metrics

Ecommerce

Email Marketing

Facebook Marketing

Future Digital Trends

Google Adwords

Google Analytics

Integrated Marketing

Link Building

LinkedIn for Business

Mobile Apps

Mobile Marketing

Mobile Strategy

Online Advertising

Online PR

Online Video Marketing

Pay Per Click

Podcasting

SEO

Search Engine Marketing

Segmentation

Social Media

Social Networking

Twitter for Business

Understanding Customer Behaviour

User Experience

Viral Marketing

Web Analytics

You will learn how to

Integrate digital with traditional marketing campaigns.

Measure the success of Digital Marketing campaigns.

Execute Digital Marketing ideas in the most efficient way.

Drive traffic to your website.

Utilise the features of Google Analytics.

Track activities such as downloads, video views, purchases and registrations.

Deal with digital agencies.

Create and establish an online identity.

Establish on line sales and customer support.

You will learn about

The marketing opportunities that exist on the Internet.

The characteristics of Digital Marketing.

Data protection and privacy issues associated with Digital Marketing.

Online advertising including ad networks and behavioural targeting.

Consumer concerns around digital privacy, trust and security.

Basic online research principles.

Who is a Digital Marketing training course suitable for?
They are ideal for anyone who is involved with the hands-on management of digital channels, and are suitable for marketers, managers and individuals who want to take advantage of new marketing techniques.