Veteran sports writer Jim Utter covers NASCAR for The Charlotte Observer and its racing site, ThatsRacin.com. In this space, Jim writes about all things NASCAR and other forms of racing which may also be relevant ... or not.

Monday, January 7, 2013

The race formerly known as the Budweiser Shootout

Sprint has partnered with Daytona International Speedway to sponsor The Sprint Unlimited At Daytona, the fan-favorite non-points event formerly known as the Budweiser Shootout that traditionally kicks off the stock car portion of Speedweeks 2013 and the NASCAR season.

The race will once again be held under the lights on Saturday night, Feb. 16 (FOX 8 p.m. ET) but will feature several new elements that will make this event even more of a fan favorite. Fans in attendance will be eligible to receive special upgraded race experiences from Sprint including roles as Grand Marshal, Honorary Starter, and trophy presenter. Fans can also help deliver the trophy to Gatorade Victory Lane or participate in driver introductions during pre-race ceremonies.

“Sprint is entering its 10th season as title sponsor of the NASCAR Sprint Cup Series,” said Steve Gaffney, vice president of marketing for Sprint. “From the outset, we promised unprecedented access for race fans, and each year we challenge ourselves to honor that commitment in innovative ways. Thanks to the strength of our partnership with NASCAR and Daytona International Speedway, we have designed The Sprint Unlimited so that fans play a major role in all aspects of the event. It is the ideal way to start this milestone season, and we look forward to sharing all of the details later this month.”

As announced earlier last year, the format for selecting the field of drivers in the invitation-only event will return to its roots for 2013. The eligible field of drivers will consist of pole winners from the 2012 NASCAR Sprint Cup Series season and past winners of race who have attempted to qualify for at least one race during the 2012 season.