‘Prototyping for Business Outcomes’ Recap from ModevUX

Last week, Erik Isaksen and I had the opportunity to present a workshop at ModevUX on “Prototyping for Business Outcomes.” ModevUX is an international mobile and user experience conference that Pete Erickson and his Modev team put on once a year. We had the good fortune of being among presenters from companies like Microsoft, Capital One, eBay, Google, Microsoft, IBM, and many others.

In our presentation, Erik and I discussed some of the merits of implementing a “prototype first” business model before committing to a full-scale product development effort. Among the greatest benefits of prototyping is the ability to break out of the cycle of the typical 6 phases of a software development project. We were fortunate to have a room full of highly engaged UX professionals who came with a number of great questions throughout the presentation.

Some of the key takeaways from the presentation were:

Defining some of the typical business outcomes a company would look for in building new product

Our definition of what a prototype is and is not, from a fidelity, functionality, and content perspective

The importance of setting expectations on reusability and fidelity

Why you should engage with clients early and often in the prototyping process

You can view the complete presentation on “Prototyping for Business Outcomes” via the Slideshare embed below.

You can also view the presentation in its entirety via the YouTube embed below.

Jessica Hall

VP, Product Strategy & Design

Jessica Hall is the VP of Product Strategy and Design at 3Pillar Global. She is the co-author of ‘The Product Mindset: Succeed in the Digital Economy By Changing the Way Your Organization Thinks.’ Her teams help startup, midsize and enterprise clients invest in products that customers want and drive business forward. Jessica has done everything from user experience design, strategy, product management, video production, to multi-channel marketing. Previously, she built the UX team at CEB and led the creation of the Newseum’s interactive exhibits and websites. Her work has been recognized by the Web Marketing Association, American Association of Museums, The Webby Awards, Time, Graphic Design USA, Forbes, and The Washington Post. She holds a Masters in Design and Digital Media from the University of Edinburgh and a BA in Journalism from American University.

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