Sefton has been recognised by UNICEF for commitment, support and dedication to helping women breastfeed.

Staff and volunteers from the Health Visiting Service, Children’s Centres, Healthy Living Centres and the Breast Start peer support service were given the international Baby Friendly Award following a three year rigorous assessment process.

Mothers were interviewed about their experience and the care they had received in over thirty different areas of breastfeeding, with more than 80% of mothers reporting positive feedback.

Dr Janet Atherton, Sefton Council’s Director of Public Health, said: “We are delighted to receive this award it confirms to us that mothers in Sefton have the satisfaction of knowing their Health Visiting Service, Children’s Centres, Healthy Living Centres and the Breast Start peer support service are aiming to provide the highest standard of care.

“By achieving the final stage of the award we know mothers are being helped to breastfeed, given useful and accurate information and that pregnant women and parents are supported to build relationships with their baby.”

UNICEF and the World Health Organisation, established the Baby Friendly Initiative to enable organisations to protect, promote and support breastfeeding and strengthen mother and baby relationships.

Monica Clarkson, Sefton’s Infant Feeding Coordinator, said: “In Sefton we work hard to encourage women to breastfeed and it’s a real honour for this hard work to be recognised through the award.

“We offer advice and support to help women breastfeed because we know it protects babies against a wide range of serious illnesses as well as asthma, cardiovascular disease and diabetes in later life.

“We also know that breastfeeding reduces the mother’s risk of some cancers although mums might be more interested in hearing that its easier, cheaper and less hassle.”