How PE Scholar started their logo design journey

Company name

Overview

Co-founded by Liz Myers and Tim Durden, PE Scholar is a new UK brand with a vision to provide a free community for teachers to share and discuss physical education resources.

Liz is a full time university student, currently specialising in the theoretical delivery of physical education, and completing her final year at University. Liz writes, edits, and moderates all content within the site, responding to comments and questions as necessary.

Tim is a software tester by day, but site admin, developer, webhost, and generally wired geek by night. Tim turns ideas into reality using whatever tools or code he can, whilst drinking a dangerous amount of diet coke.

Both friendly, dynamic individuals, open to ideas about suggestions about how to improve and progress the project, we're looking to work with people with a similar approach and mindset.

Sure, we don't know how this project will go yet, it's brand new(!), but we believe that by putting our heads together, looking at market trends, promoting the site effectively and working really hard (and with the right people), we can make it a success.

Tell us a bit about who you are and the people you reach

We're currently targeting teachers and education professionals working in the physical education (PE) field. The majority of our visitors will be teachers looking for additional teaching resources in PE, but we'll also be catering for schools looking to purchase resource packs (soon). Some of our visitors may also be students at university looking for information and resources to include in their own assignments.

Demographically, we're aiming for the UK education market, but it may extend to America/Europe. Ages of our visitors are expected to be between 16-75.

Requirements

Put simply, we require branding ideas for the whole project. The website is just a template at the moment, and we're looking at ways to improve it, but we need to define a style to work around, starting with a logo (and possibly some vector based graphics to complement the site design as it progresses).

In terms of the look, the main focus is a professional, modern style, not gimmicky or quirky, but instead stylish, easy to read, and futureproofed for integration into a group logo (UK Scholar) at a later date. It must also work well with common web fonts (arial mainly). A web 2.0 feel would be considered.

Naturally, we're keen to see all ideas, but one example that we particularly like is the National Curriculum website. The logo is quite simple, but ties in nicely with a logo graphic, that can be used for branding other sites. Particular colour schemes would also be highly useful as we can also use this for related sites.