The customer has the right to opt-in or opt-out of tracking. If a customer is not opted in, our software can still detect an anonymous MAC address, confirm whether that MAC address is a new or repeat customers, and see how long that device stays. By using Location-based service; the device can be tracked within the specific location. The accuracy of the location-based tracking also depends on the number of access points in the space.

If a customer is opted in, the device MAC address can be linked to personal data such as their age, gender, name, email address, location, language, likes, etc. meaning relevant vouchers can be sent to the customers.

Understand your store traffic pattern and hot spots

​​LOCATION-BASED SERVICE KEY FEATURES

Improve your store KPIs, such as reducing wait time, enhancing in-store customer experience and more

Way-Finding & Points Of Interest​

​With our way-finding feature, you can navigate customers to help pointing points of interest, utilizing Wi-Fi and GPS. At the same time, you can provide them with useful information about the location, its services, current promotional offers and up-and-coming events.

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​​Customer Tracking

Location-based analytics service features also incorporates customer tracking. This is facilitated by tracking the MAC address, and the received signal strength indicator (RSSI), which identifies roughly how far away the device is from the Access Point. This tracking capability is relevant to all devices regardless of whether the user authenticates onto the network.

From the continual storage of this intelligence key elements can be identified, such as how long the devices stay in a location and how often the device returns. Reports can then be generated on data such as footfall, repeat vs new customers, average number of visits, average customers duration and recency of visits.

You could integrate these data to other systems like CRM, ERP, PoS and others

Understand Your Location & Floorplan Dynamics

“Location-based” analytics service works seamlessly with Wi-Fi, Bluetooth and GPS to track customers in store. Businesses now can view customers behaviour in real time as this happens. In addition, businesses can send highly relevant marketing communications to customers while they move around the store.

Location-based analytics service also cover additional reports on data including how long customers stay in an area, geo fenced footfall counts and heat mapping.

Coverage Points map drawing service enables you to put your location's map/layout on our portal, once completed, our intuitive map management system can be utilized to keep it up-to-date, creating zones, points of interest, transition nodes, modes of transport and more…. Add these maps to websites, printed material and of course, way-finding apps and your customers will find you every time.

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​​HOW DOES LOCATION-BASED SERVICE WORK?

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Make more effective decisions based on accurate insights

​​LOCATION-BASED SERVICE USE CASES

Geo-Fencing Technology

​Location-Based analytics service utilizes Geo-fencing technology to allow this data to be taken one step further by drawing invisible lines around specific sales areas or locations, to identify behaviour patterns within that area.

You can then measure how long customers will remain in these areas and what purchases they are considering. This information assists you to develop marketing strategies that can be implemented in real time, including email and messages sent to a customers phone, highlighting offers in the store.