AMB340 - Review Questions 3

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School

Queensland University of Technology

Department

Advertising, Marketing & Public Relations

Course

AMB340

Professor

All

Semester

Summer

Description

1 The three broad categories of things processed in services are anda People physical objects data b People organisations documents c People data projects d Physical objects data documents e Physical objects organisations6 A useful way to distinguish between goods and services is to place them on a continuum fromtoa Practical impractical b Tangibledominant intangibledominant c Low high d Reliable unreliable e Prepared unprepared8 Which of the following is an example of coproduction a Withdrawing from an ATM b Eating fast food c Touring an aquarium d Buying a stereo e Selling items on Ebay9 The three additional Ps of services marketing that