Fetch Labs, Inc. Privacy Policy

Effective Date: April 18, 2017

Fetch My Pet is a digital pet identity network, designed to provide peace of mind to pet parents. Our focus is on pet identity, services and safety. This policy describes what information we collect from you and how we use it to accomplish that mission.

We take your privacy as seriously as you do, and because of that we take great care to collect only the information necessary to provide you with the best possible experience with Fetch Labs, Inc.

As you review our policy, keep in mind that it applies to Fetch Labs, Inc.’s (“Fetch”, “We”, “Us”) website, mobile app, support, and all other associated services that we provide (“Services”).

1. Information Fetch Collects

In this Privacy Policy, the term "Personal Information" means any information relating to an identified or identifiable natural person; an identifiable person is one who can be identified, directly or indirectly, in particular by reference to a name, an identification number, or, in certain circumstances, location information, an IP address or the unique identifier allocated to each Fetch device. Specifically, we collect the following information from you, which may include Personal Information.

A. Placing an order

i. Contact Information

When you place an order on our website or within the app, you’ll need to provide an email address, a first and last name, and a shipping address.

ii. Payment Information

In order to complete your order on our website or within the app, you’ll need to provide payment information, such as your credit card account. This information is needed in order to process your order and is not stored on our servers.

B. Registering for the mobile app

You’ll need to use a valid email address and create a password to create an account for Services within the Fetch My Pet app. You can choose whether or not you’d like to provide your first and last name.

We do not identify you personally to other users or make your account information available to any third parties in any way that could identify you without your prior consent. The exception to this is in the event of a Rover Alert, in which case, your location and phone number will be shared only with the Account Holder whose pet has been reported missing.

C. Connecting with Social Networks

When you create a Fetch account, you may be able to connect and interact with a third-party social networking service (“Social Network”), such as Facebook or Twitter. If you decide to interact with a Social Network when using our Services, we are permitted to collect Personal Information that you have already made public on your Social Network account. You can manage this information in the privacy settings of each Social Network.

D. Information from Your Use of the Services

i. Fetch ID, Name, and Photograph

When you activate a Smart Pet ID Tag using the Fetch My Pet app, that Smart Pet ID Tag’s unique identifier (or Fetch ID) will be associated with your account. If you choose to name your Smart Pet ID Tag or add a photo of it, this information will also be associated with your account.

ii. Location Information

Fetch My Pet is designed to allow you to report when your pet(s) has gone missing. In order to do that, it’s necessary to collect data about your location. We use the term “Location Information” to refer to the combined location data of your phone or device, and your Smart Pet ID Tag(s).

While the app is running on your device, if you report your pet as missing, your location information may be transmitted. This allows us to show you, on your map, the last place your pet was seen by you. It is one of the primary ways Fetch helps you find your lost pet. Similarly, if you are the user that has spotted or found a missing pet, your location information may be transmitted allowing the pet parent to identify where to locate their missing pet.

We may also collect and update location information anonymously from other Fetch users who are running the app within Bluetooth range of your device. We do this to provide you with the most recent and accurate location of your Smart Pet ID Tag(s), even if they are out of your devices’ Bluetooth range.

The location information associated with your Fetch My Pet app or Smart Pet ID Tag(s) is not made available to these users unless they have found your pet or vice versa, resulting in the ability to share location information in a one-to-one format.

If you use a computer, phone, or other device to visit our website or contact support, we use the IP address of that computer or device to determine an approximate location. We do this so that we can provide you with a better, more-personal customer service experience.

We use your Location Information to provide the Services and may use your Location Information to promote the Services or provide you with offers. However, your Location Information is never shared with other users unless you choose to share it through our Services.

iii. Mobile Application Usage Information

We track how, and how often you use our Services. We also collect certain information that your mobile device sends when you use them for Services. This includes information such as your device’s model, operating system type and version, and the dates and times of your requests. We use this information to provide you with optimal services and support, and to collect anonymous statistics that help us understand our user base.

E. Information Collected Through Fetch Labs, Inc,’s Support Services

We provide support services via email request submissions, outbound telephone calls and direct email. We collect any Personal Information you may choose to provide to our team in the process. This includes, but is not limited to: your name, email address, phone number, and mailing address. We may use and process your Personal Information, including location information, to handle your support request and provide you with the best support possible.

2. Cookies and Other Web Technologies

A. Cookies

Cookies are small text files that are placed on your computer’s hard drive or onto your mobile device’s memory -- if your browser is set to accept cookies. Like many other online services, cookies and other tools like them help us collect and understand how you use our services.

Although most internet browsers automatically accept cookies, you can change your settings or use third party tools to prompt you before accepting cookies from the websites you choose to visit, or to refuse cookies altogether. You can even delete them through your browser. Most browsers also have settings to prevent them from accepting new cookies, to notify you when you receive a new cookie, or to delete or disable cookies altogether. Some parts of our Services may not work for you if you disable cookies.

B. How We Use Cookies

We use cookie technology in various ways to help make it easier for you to use our Services. For example, we use cookies to remember you when you return to our website, identify you when you sign-in, authenticate your access, keep track of your in-app specified preferences or choices, tailor content to you or geographic region, display a personalized browsing history, and/or to provide specific technical support.

We may also use cookies to gauge site usage, conduct research and diagnostics to improve the content we provide you, our products and services, and to help us analyze general web traffic.

The cookies we use expire after they have fulfilled their purpose. Some cookies expire when you close your browser (i.e., session cookies) or after a set period of time (i.e., persistent cookies). The expiration time of cookies that are placed by third parties (explained below) is determined by the third party, not us.

C. Web Beacons

Web beacons (also known as web bugs, pixel tags or clear GIFs) are tiny graphics with a unique identifier that may be included on our Services for several purposes, including to deliver or communicate with cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services, and to monitor the effectiveness of our advertising. Unlike cookies, which are stored on the user’s hard drive, web beacons are typically embedded invisibly on web pages (or in an e-mail).

D. Do Not Track

While our website and the Fetch My Pet app at this time do not recognize automated browser signals regarding tracking mechanisms, such as "do not track" instructions, you can generally express your privacy preferences regarding the use of most cookies and similar technologies through your web browser, as indicated above.

3. Third Party Services

Sometimes Fetch uses third party services, such as certain services offered by Facebook and Google. These outside services may also collect Personal Information about you and your online activities.

They may also place cookies on your computer's hard drive or your mobile device's memory or use web beacons to collect or receive information from the Services and elsewhere on the internet and use that information to provide analytics and to target ads. The information practices of these outside services are not covered by this Privacy Policy. We cannot access, nor do we have any control over, the cookies or other web technologies they may use.

A. Web Analysis Services

We may use third party web analysis services to gather non-identifying information to measure how customers in aggregate interact with our website. These services may use cookies or other web technologies to collect usage information, matched to an IP address, to help us analyze how our users use our website and some portions of the Fetch My Pet app. We collect this information in order to improve overall experience of our Services for our users.

We utilize Google Analytics, a service provided by Google, Inc., that we use to gather information about how users and visitors engage with our Site and Services. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/.

These outside services may also collect information about your use of other websites over time. Since we do not link any Personal Information that you provide to us within the app to the information we store within the third party analytics software, this additional information is only analyzed in a way that cannot identify you.

B. Measurement Services and Ad Targeting

We may use tools offered by third party services, such as Facebook, to send data about actions users take on the Services. These third party services may use such data to provide measurement services to Fetch or to target ads. You can opt out of the collection and use of information for ad targeting by going to http://www.aboutads.info/choices or http://www.youronlinechoices.eu/.

C. Social Plugins and Social Widgets

We may use social plugins, widgets and other features (each, a “Social Feature”) that are made available by and/or access third party Social Networks. These Social Features allow these Social Networks to place cookies on your browser and to collect certain information, which may be associated with your name and personal Social Network account.

These Social Features are operated solely by the respective Social Networks, and their service providers, and we recommend that you carefully read their privacy policies before you decide to use them. We have no control over or access to the information collected, stored or used by such Social Networks, and the information practices of such Social Networks are not covered by this Privacy Policy.

If you do not wish to associate any information collected via the plugins, widgets and/or other features with your personal Social Network account information, you should refrain from using these Social Features and logout from your Social Network account before visiting our Services.

4. We Are Not Responsible for Content on Third Party Websites

Our Services may contain links to websites and services that are owned or operated by third parties (each, a “Third-party Service”). Any information that you provide on or to a Third-party Service, or that is collected by a Third-party Service, is provided directly to the owner or operator of the Third-party Service and is subject to the owner’s or operator’s privacy policy. We’re not responsible for the content, privacy or security practices and policies of any Third-party Service. To protect your information we recommend that you carefully review the privacy policies of all Third-party Services that you access.

5. We Use and Disclose Your Personal Information to Provide, Improve, and Promote Our Services

A. How We Use Your Personal Information (PI)

We may use your Personal Information and Location Information to provide you with a better service, improve the quality of our products and Services, and promote our Services. We use and process your Personal Information and Location Information to create anonymous, statistical and aggregated data reports where individual users are not identified.

B. How We Disclose Your Personal Information

Fetch uses third party services and software solutions, including web hosting and other cloud based services, to provide you with the best possible experience. We may share your Personal Information (including your Location Information and your Smart Pet ID Tag’s Location Information) with our third party service providers or affiliates (e.g. cloud-based and hosting services, technical service providers, consultants, mail carriers, communication agencies and customer support providers) in order to provide, improve, and promote the Services on our behalf.

For example, we may disclose Personal Information to our service providers in order to enable them to communicate with you on our behalf. We may also disclose Personal Information to platform providers, such as Facebook, in order to permit such providers to serve ads and promote the Services on our behalf on such platforms. To the extent possible, your Personal Information will be stored in hashed or obfuscated form.

We will not share your Personal Information with any third parties other than in the circumstances discussed above.

C. How We Use De-Identified Information

We may share with third parties, including advertisers and service providers, anonymized, aggregated data we collect about you and other users, such as de-identified demographic information, de-identified location information, and information about the computer or device from which you access the Services.

6. We May Use and Disclose Your Information for Our Protection and the Protection of Others

A. How We Use Your Personal Information

We may use and process your Personal Information including Location Information to prevent fraud, misappropriation, infringements, identity theft, and other illegal activities and misuse of our Services.

B. How We Disclose Your Personal Information

Like other companies, we may disclose your information to government or law enforcement officials or private parties as we, in our sole discretion, believe is necessary to (i) comply with a law, regulation, or legal request; (ii) protect the safety of any person; (iii) address potential violations of our Privacy Policy or terms of service; (iv) investigate fraud, security, or technical issues; or (v) protect Fetch’s rights or property, our employees, users and the public.

In addition, if we are acquired by a third party as a result of a transaction such as a merger, acquisition or asset sale or if our assets are acquired by a third party, in the event we go out of business or enter bankruptcy, some or all of our assets - including any information collected from or about you - may be disclosed or transferred to a third party acquirer in connection with the transaction.

7. You May Modify Your Information

You can access and modify your contact information, such as your name, email address or phone number, within the Services, or by contacting us at support@fetchmypet.com. Please note that the Location Information associated with your Account is a core part of our Services and you will not be able to modify it. However, if you do not want us to use your Location Information, you can delete it by deleting your Account using the process set forth in Section 8 below.

8. Your Account May Deleted Upon Your Request

If you want us to delete your Personal Information, Location Information and your Account, please contact us at support@fetchmypet.com with your request. We’ll take steps to delete your information as soon as we can, but some information may remain in archived/backup copies for our records or as otherwise required by law.

Please note, however, that if you delete your Personal Information, Location Information and Account, the location information associated with any active Smart Pet ID Tag(s) may still be collected anonymously from other Fetch users who are running the app within Bluetooth range of your device. However, since your Personal Information will be deleted, any new location information that is collected will no longer be associated with your Personal Information. You may dispose of your Smart Pet ID Tag(s) at a local e-waste facility or contact us at support@fetchmypet.com for more information.

9. Personal Information Posted to Our Social Platforms and Website Are Public

If you choose to submit your Fetch success story or comment on our social platforms or website, you should know that any Personal Information you submit there can be read, collected, or used by other users of these mediums, and could be used to send you unsolicited messages.

We are not responsible for the Personal Information you choose to provide in your feedback or for any content or communications you receive as a result of sharing such information.

To request removal of your Personal Information from our Social Platforms or Website, please contact us at support@fetchmypet.com.

10. Communications

We may periodically send you promotional newsletters and emails. You have the opportunity to opt-out of these by following the unsubscribe instructions provided in the emails you receive. Certain communications, like billing information and Service updates are necessary for you to receive, so you will not be able to opt out of those communications.

11. International Transfer

Your Personal Information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you’re located outside the United States and choose to provide your Personal Information to us, we may transfer your Personal Information to the United States and process it there.

12. We Take Security Seriously

We implement various systems, applications and procedures to secure your Personal Information, in order to reduce the risks of theft, damage, loss of information, or unauthorized access, disclosure, modification or use of information. Please be aware, however, that these measures are cannot absolutely guarantee the security of your Personal Information. Therefore, although we take great efforts to protect your Personal Information, we cannot guarantee and you cannot reasonably expect that our databases will be immune from any wrongdoings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse.

13. You Are Responsible for Maintaining the Accuracy and Confidentiality of Your Email Address and Password

You are responsible for keeping the secrecy of your password at all times. We recommend using a strong password that you do not share with other services.

If you believe the security of your account has been compromised, please change your password immediately via the Fetch My Pet app. You can also contact us at support@fetchmypet.com for assistance.

You are responsible for ensuring the email address associated with your account is accurate. We use that email to contact you about service updates, changes to our policies, and account activities such as requests for your information or locate attempts on your device. Fetch is not responsible for personal data transmitted to a third party as a result of a user providing an incorrect email address.

14. We Post Updates on Our Website Whenever This Policy Changes

We have the right to change our Privacy Policy at any time. If there are any changes to this Privacy Policy, they will be posted on the website, in the Fetch My Pet app and sent to the most recent email address you have provided to us (if applicable). Any changes will be effective twenty days after their initial posting, or after the email was sent (or whichever date is later). We will make any immediate changes in order to comply with legal requirements.

If you object to any of the changes to this Privacy Policy, you must cease using our Services and may request us to erase your Personal Information. Any information that is collected via our Services is covered by the Privacy Policy in effect at the time such information is collected.

15. Our Policy Toward Children

Our Services are not directed to children under 13 and we do not knowingly collect Personal Information from children under 13. If we learn that we have collected Personal Information of a child under 13, we will take steps to delete such information from our files as soon as possible.