Banks revamp image

Marking 190 years of serving York and Cumberland County communities, Saco & Biddeford Savings Institution unveiled enhancements to its brand.

As Maine’s oldest bank, and the ninth oldest bank in the country, Saco & Biddeford Savings Institution wanted to freshen its brand image, while preserving its heritage and keeping its community values at the forefront. To undertake the revamp, it tapped local creative firm KINGSPOKE.

“We were really impressed with KINGSPOKE and how well they truly understood us,” said Bob Quentin, Saco & Biddeford Savings president, CFO and treasurer. “We are very thankful to have been serving our communities for the past 190 years and we look forward to the next 190.”

Saco & Biddeford Savings Institution introduced the enhanced branding internally at its employee 190th celebration event and will incorporate it across all seven locations throughout the next month. The new creative design incorporates the current logo with a new secondary mark.

“We are honored and excited to have worked with Saco & Biddeford Savings Institution as they evolve their brand, rich with heritage and rooted in community,” said Jim McGinley, executive director and chief creative at KINGSPOKE. “This brand position is authentic to their mission, their community, their employees and their customers.”