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IKEA Beröra, A Conductive Sewing Kit For Making Gloves Work With Touchscreens

To promote the winter launch of the new IKEA Norway iPad store catalog, Norwegian ad agency SMFB created IKEA Beröra: a conductive sewing kit for making gloves and mittens work with touchscreen devices. Twelve thousand kits were made for the promotion—they sold out in two weeks.