20:20 MSL, part of MSLGROUP, has announced the appointment of Srinivas Krishnan, former Editor of Business Standard Motoring, as Senior Advisor to its Auto practice. Krishnan joins 20:20 MSL from Porsche, where he was Head of Press for the India market. He will work closely with the Auto practice across the offices of 20:20MSL. Krishnan’s rich experience in media and communications will step up the quality of the agency’s engagement with its roster of auto clients through a combination of thought leadership and strategic insights.

Commenting on the development, Chetan Mahajan, Co-MD MSLGROUP India said, "Adding a stalwart like Srini to our team shows our commitment to our clients to bring the best talent on board to deliver strategic counsel to their ever-challenging communication needs. Srini’s brings in-depth industry expertise and experience to the organisation, to help us fulfil our role as our client’s trusted advisors.”

Prior to his stint at Porsche India, Krishnan co-founded the auto magazine Business Standard Motoring where he worked for over 15 years. He began his career in the advertising industry in copywriting and client servicing roles at Frank Simoes, Triton and Leo Burnett.

Commenting on his move, Srinivas Krishnan said “I am excited to be a part of this vibrant agency. I look forward to augmenting the Auto practice of 20:20 MSL and help strengthen the content offerings.”