June 9, 2010 - PRLog -- So you’re probably wondering what this buzz about Social Media Marketing is and how it’s relevant to your business. I’m going to break it down to you by using Toronto, Canada as an example of the potential Social Media Marketing has to reach prospective clients and to maintain an ongoing relationship with a loyal customer base in Toronto.

Let’s look at the facts. Toronto is considered to be one of the most multicultural cities in the world. It’s made up of 2.48 million residents from all walks of life; and if you include the surrounding areas, then the population of the Greater Toronto Area exceeds 5.5 million people. According to Erick Qualman, author of the best selling Social Media Marketing book Socialnomics, over 50% of the world’s population is under 30 years old, and 96% of this demographic group has joined at least one social network. Let’s zero in on Toronto and see what we can glean from this vital Social Media Marketing statistic.In Toronto there are approximately 1.1 million residents under the age of 30.

Using the statistic just cited that translates into at least 1 million individuals under the age of 30 in Toronto who are members of social media sites such as Facebook, Twitter, MySpace, and etc. Now as we balloon out to the Greater Toronto Area this amount magnifies to well over at least 2.5 million individuals under the age of 30 who are members of social media sites! Keep in mind that we didn’t even mention the other half of the population of Toronto over the age of 30!

So, now that you’ve gotten an idea of the potential reach of Social Media Marketing in Toronto let’s discuss how you can utilize social media to build and maintain a loyal customer base. Let’s say you own a shop called The Widget Depot that sells widgets somewhere in Toronto and you have a modest client base. You let them all know that your business is on Facebook or Twitter and they add you as a friend. Now say you’ve got a promotion or sale in the Toronto area. Instead of them having to find out through an expensive medium such as flyers, mail, radio or television because of Social Media Marketing you simply announce it on your account. Now let’s say your client wants to share that news with their friends they just announce it on their account, and that’s where Social Media Marketing really gets powerful.

Imagine the potential pass it on chain throughout Toronto you can build through the power of Social Media Marketing. This is just one advantage of Social Media Marketing. Another key advantage of Social Media Marketing over all other forms of advertising mediums is its reach across the globe. Your business is not limited to just Toronto. With advances in Social Media Marketing you can literally circle your message around the globe in less than a second at a cost that is almost next to nothing.

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Massive Appeal Inc. specializes in Online Marketing consisting of: Search Engine Optimization and Social Media Marketing. We are located in Toronto, Canada.