Competitive Intelligence

We all have some information about our competitors:
who they are, where they operate, some product information. But is it
truly comprehensive? Intelligence?Competitive intelligence is the systematic collection and analysis of
data to improve marketing decisions.

Competitive Intelligence Processes

Define Objectives: we help you define
your competitive intelligence objectives. How will the information be
used? Who will use it?

Collect Data: we
access a wide variety of insightful data. From news reports, to location
specific information, to job boards, we employ extremely efficient collection
techniques. And for hard-to-find data, we use elicitation interviewing
skills to coax information from sources.

Process Data: we
resolve conflicts between competitive intelligence sources and put the data into
a format you need.

Analyze/Forecast:
competitor profiles, financial analysis, and SWOT analysis are just a few of the
techniques available to you. We use decision trees to visualize how
competitors may react to your strategic thrusts. We also provide
competitive benchmarking, using benchmarking metrics to produce benchmarking
reports.

Operationalize:
we can help you imbed competitive intelligence into your organization. We
can help you make the information available to your sales force. Or we can
help you limit its distribution to a few key decision-makers. It's all
dependent on your needs. You receive a complete competitive analysis
report if desired.

We've also published competitive intelligence tools you may
find useful at our companion site, The Sales and Marketing Source. To
access these free tools, click
here.

Whether you want a one-time project or on-going research,
or if you want to perform some CI yourself and use us for specific areas, we're
here to help. To see if we might help you, just
send us an
e-mail or call us at 720-732-4588.