TeraReach launches influencer discovery engine Qoruz

Qoruz already has over a million social influencer profiles on five major social platforms in over 100 categories, said TeraReach co-founder PrabakaranPriyanka Sangani | ET Bureau | April 25, 2017, 13:29 IST

Prabakaran, co-founder, TeraReach said that said that the idea was to create a search engine that would automate the influencer matching process. “Depending on whether an IT company wants to reach out to employees of other similar companies on Twitter or if it’s a fashion brand that wants to reach out to customers, the influencer profile is very different, ” he said.

The platform already has over a million social influencer profiles on five major social platforms in over 100 categories. The data base will continue to evolve, he said, as they find people and analyse whether or not they are social influencers.

Social influencer marketing has become hugely popular with consumer brands, given that perception and popularity is often impacted by word of mouth. This typically includes companies in the FMCG and ecommerce space, along with a few others.

The needs of these brands too, vary as per different situations. For instance a new cosmetics company that was about to launch operations wanted a fresh set of faces who weren’t already promoting other brands.

The use cases tend to go beyond just consumer brands though. Prabakaran cites the example of an IT company that wanted to reposition itself from a services company to a big data focused one. The company reached out to global experts in the field and got them to talk about the work the company was doing, which proved to be an effective strategy.

Qoruz is being sold both as a SaaS and Managed Services platform, with specific offerings aimed at startups who typically have the money but not the manpower for this, and larger organisations, who have both the plans and budgets in place.

While India will remain a key market for the company, it does plan to expand operations in the South East Asia region to Singapore, Indonesia and Malaysia over the next 12 months.