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Finding Wasted Ad Spend

We recently brought a new client on board who has been running AdWords for some time. They have been running both search and display campaigns (GDN) with varying success. When they called us, they were looking to specifically improve their display network campaigns as they felt there were spending way too much money on it with little results.

Upon doing an audit of their display campaign, we noticed a major issue with their account and quite possibly, one of the key reasons why their display campaigns were costing them a huge amount of money.

So, the culprit in this case was their ads being displayed on literally thousands of mobile apps. Whilst each click is only on average about $0.30, this certainly adds up over time and over thousands of mobile apps!

You can see in this picture below a screenshot of the top ones which were costing the most money. Needless to say, there were pages of these.

So, how much money was being wasted on mobile apps?

To be specific (we are a data driven company after all), it adds up to $4,782 worth of wasted ad spend! We downloaded all of the data and compiled it in a pivot table to work out the breakdown as you can see below.

Whilst you theoretically could add each mobile app as a negative placement, it would certainly take you a while and you would also have to continually do this since mobile apps are always being added. So, we have actually outlined a much simpler method of excluding your ad from showing up in such places. For the full step-by-step process, you can refer to it here.

We also created a short video on how to check if your ads are showing up for mobile devices….

Video

It amazes me just how often I see this mistake being made time and time again. And, whilst I love Google AdWords, I really don’t like giving Google any unnecessary money

So, please make sure you don’t make this mistake like this poor client did!

OUR HAPPY CLIENTS

Kris Fowler

We are so impressed with the way Ilana handled our Google AdWords account. After years of guess work and fumbling our way around AdWords, myths and miss information it was a relief to finally find someone who knew what they we doing. Ilana took the time to know our business and developed a targeted campaign to suit, then proceed to tweak the campaign as the results came in.
Our ads were more directed and we stopped wasting money on low yielding clicks. The results were remarkable. All of our metrics improved. So did our business.
Ilana knowledge of AdWords is stunning and I would highly recommend her services to anyone.

Joshua Reimer, Johnstone and Reimer Lawyers

The Adwords campaign run for us by Green Arrow Digital has exceeded all our expectations. We have been so busy with new work we have had to bring on a number of new full time staff members to enable us to deal with it all. As a new business Green Arrow Digital has enabled us to grow much faster than we ever thought was possible.

Reuben Field Lights Camera Business

Green Arrow Digital unlocked the potential of PPC for us. Previously, we had tried managing our own PPC campaigns, but found it incredible complex and quickly realised we were wasting ad spend.

When Green Arrow took over, ROI improved dramatically: we got more enquiries (and better quality enquiries) for the same spend.﻿ ﻿Now, every dollar we put into AdWords brings us about five dollars in revenue in new business. We can’t recommend Green Arrow highly enough.﻿

Cate Richards,Team Bonding

I wanted to thank you for the great job you’ve done since taking over management of Team Bonding’s AdWords account.
There is absolutely, definitely a positive ROI from your work, with enquiries jumping by 30 – 40% some weeks. Plus a huge load off my mind that I am finally getting the best from AdWords and not relying on my haphazard methods. There is so much change these days, it would be near impossible for the average entrepreneur to keep up with it, I’m so grateful I found you.
Thanks for being so interested in my business and being equally delighted about the improvements in our key metrics. I truly feel like you are part of our team and it is lovely to work with someone who listens to my ideas and improves on them! Thanks again, here is to many more years of win win partnership.

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