TV networks using mind-reading tech to trap viewers

Major TV stations are using mind-reading technology to help them figure out what viewers want. NBC Universal and Viacom have recently opened laboratories that look like simulated living rooms, where they hook people to encephalograms, skin sensors and heart monitors to help them asses their response to TV content. The broadcasters say that unlike conventional question-based methods of gauging viewers’ opinions, with these cutting-edge technologies they can peek directly into the minds of the audience. “The problem is that when you ask someone how they respond to things, they sometimes think about it or they overthink it,” said Alan Wurtzel, president of research and media development at NBCU. “This is the closest to what’s going on inside your brain.” The TV networks hope neuroscience will help them better target ads, which…