How a Recipe Site Is Helping Fox Sports Promote ‘Daytona Day’ Meredith brand creates food-focused social community

At first blush, a male-skewing sport partnering with a female-skewing food outlet seems odd. But for Fox Sports, which is revving up for the start of the Nascar season with the annual Daytona 500 on Sunday, pairing with Meredith’s Allrecipes.com to create a food-focused social community and brand page makes more sense than you might think.