Event Details

Print media often holds the audience
you want as customers: those outside the tech echo chamber who have deep pockets and aren't as fickle as the early adopters. This course will cover the steps to getting you, your product, or your
business featured in print without having to
hire your own expensive PR agency. It will trace the arc of placing a
story from finding the right publications to pitching journalists and
then acing the interview.

Session I (8/9): How Print Media Works

This session begins by covering the mechanics of a newsroom at a
daily newspaper, weekly magazine, and a monthly. How are stories
generated? Assigned? Killed? And why? Then, it will cover the role of a PR
agency and why you can fill that role--and do it better.

Session II (8/16): Pitching Journalists

How do you get your story in front of a writer? This session will cover how to find the right journalists, the industry tools to
track him down, and rookie mistakes almost every entrepreneur makes
in a pitch. It will closely examine pitches that worked and
those that didn't (including my the instructor's own pitches to other journalists).

Students are invited to a pitch they've sent for the class to critique.

Session III (8/23): Acing the Interview

This session will cover how to negotiate the relationship with the
journalist. Skills include how to communicate with the writer and how to choose the appropriate channel (email/phone/in-person). It will include tips for interviews, including looking at the crib sheet
Tim Ferriss used to hack his interview with Jerry Guo.

Be prepared for mock interviews.

Jerry Guo was the youngest staff correspondent hired at Newsweek and
previously worked for The New York Times, Time Magazine, and
Washington Post on assignment to North Korea. He is now co-founder of Grouper (joingrouper.com), a way for groups of friends to meet each other.

Use the hashtag #gahackprint to ask follow-up questions and continue the conversation.

When & Where

902 Broadway, 4th Floor New York,
10010

Tuesday, August 23, 2011 from 8:00 PM to 9:30 PM (EDT)

Organizer

General Assembly

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.