Category: Beauty Supplies

Within the past decade, a surge of new lip products has popped up on the shelves in our local supermarkets and drugstores. These products have helped us to learn that lip balm does not have to be boring. In fact, it should be quite the opposite. The product is called EOS lip balm, and it has brought fun flavors and bright colors into lives of many lip balm users.

According to Fast Company, the founders of the company EOS (Evolution of Smooth), dedicate themselves to providing organic and natural products. Today, a feature which proves to be to the main focus of many consumer’s searches for products. EOS lip balm wanted to make something new and unique, a task with which they certainly succeeded.

With the invention of their new product, they now had to get it into stores, which was an uphill battle. Many people did not understand the need for a new type of lip balm, but the founders, who strongly believed in their product, did not give up. Their battle showed to be very fruitful for them, and they ran upon someone with Walgreens, who was very excited about their new product. After the EOS lip balm found its way onto Walgreens shelves, it was a big success. It soon could be found at all of the big stores, such as ULTA, Walmart and Target.

EOS is now a household name and has a big presence on social media. They have many big name celebrities who religiously use and advertise their products. EOS has now become the second bestselling lip balm in the world, and shows likelihood to become the number one.