Finnbin Boxinet Giveaway and Coupon Code

Hey guys and gals, it’s giveaway time! I’ve partnered with Catherine of Finnbin, a company inspired by the Finnish practice of providing expectant parents with a “sleeping box” filled with newborn supplies. To learn more about Finnbin read my full interview with her below. And you should know that I am constantly receiving offers to advertise products, but many don’t meet my standards for the blog. That being said my minimalist city dwelling heart swooned for Finnbin. Giveaway details (and a coupon code) are at the bottom of the post.

Catherine and Shawn, founders of Finnbin.

So, what is a Finnbin? What does it come with?
Right now we have two Finnbin options: The Finnbin Boxinet™ and the Finnbin Original Bundle. The Boxinet™ is only $65 and is the sleeping box, inspired by the Finnish tradition, providing babies a safe, portable place to sleep. Yes, it’s a cardboard box (!) but it also has a padded insert, water-resistant cover and a fitted sheet. The Finnbin Original Bundle comes with the Boxinet™ and more than 45 items from top brands such as Aden + Anais, Kickee Pants, ApplePark, Magnificent Baby, Dapple, and Skiphop. The items include layette, diapers, nail clippers, bottle soap and even has items for parents like nursing pads and condoms. The Original Bundle costs $450, but everything within it would cost over $800 if bought at stores separately. It’s quite a great deal for such high-quality brands and products.

The Finnbin original bundle is filled to the brim with clothes, toys and essentials from brands such as ApplePark, Aden+Anais and Safety 1st.

But let me get this straight, you want my baby to sleep in a box?
I know. It sounds crazy, but let me tell you why it’s actually a wonderful option. Back in the 1930s Finland was facing a terrible crisis where nearly one out of 10 infants died within their first year, largely from SIDS. The government implemented this program to provide new parents with a cardboard box that served as a safe place where the baby can sleep. Throughout the years it evolved to also include essential items for newborns and parents. Today, Finland has one of the lowest global infant mortality rates, largely attributed to this tradition. So, while having a newborn sleep in a cardboard box for its first six months may seem a bit unconventional, its a safe and wonderful practice that we hope more families will embrace.

As technology continues to encroach more and more within the baby and parenting space (and don’t get me wrong, many of these advances are wonderful!), we also think there’s an opportunity to get back to a simpler method. There’s a new sleeper that literally shakes a baby to sleep and costs over $1,100! Let’s get back to basics.

A baby wakes up from her nap in the Finnbin Boxinet.

How did you learn of this concept?
I first read about the Finnish tradition a few years ago and it stuck with me immediately. It wasn’t until this summer that I was introduced through a mutual friend to Shawn Bercuson, a soon-to-be dad who had also learned about and fallen in love with the Finnish box concept. Except Shawn took it further and began researching bringing it to the U.S.

Unpacking the Finnbin Original Bundle.

So, you’re so passionate about this concept that you quit your full time job to co-start this company. That’s impressive, can you tell me about that?
Ever since I became a mom, my brain began to work in different ways. I realized the amazing abilities that moms have, but also recognized the unique challenges and hardships we face. Supporting moms has become a big focus in my life and career and when Shawn and I spoke about Finnbin the very first time, I thought to myself: “I have to be part of this; we can help so many with it.” Unfortunately we don’t live in a country where our government will likely provide these to new parents anytime soon, but it’s our hope to make these available to new parents and we are looking into ways to partner with nonprofits, hospitals and corporations who share this mission. I believe so much in what we are doing that I quit my job as a senior vice president for a global marketing agency to work on this full time (no pressure!!!). I am taking a great risk in this but I wouldn’t unless I believed in my core that we can do amazing things with Finnbin. We can and we will.

The Finnbin Boxinet. toddler for scale.

Is there anything else you want people to know about the Finnbin?
We’re excited to have Finnbin out in the wild and we’re already seeing it pop up on baby registries all over the place, which is exciting! It was our hope, though we’re already seeing it selected as a great group gift for new parents. We are also talking with companies and corporations who have progressive maternal and paternal benefits about offering Finnbins to their employees, so if you think your company would be interested, let us know!

To enter leave a comment and say why you would love a Finnbin Boxinet, to be eligible you must also subscribe to this blog. To subscribe click on the icon in the upper right hand corner of this page, this will bring out a menu with the option to subscribe at the bottom. (On mobile the option to subscribe is at the bottom of the page, thanks Kristen for pointing that out!)

For an additional entry go to my Instagram account and follow the instructions on the associated post.

The giveaway closes Friday at 12pm and a winner will be announced on Saturday.

I was so excited when I read about these box bassinets a year or 2 ago and I am very very excited that Finnbin is putting in the work to bring this to the US! What a great product for families short on space and funds! I would definitely love to try one of these out whenever we have another baby!! ❤️❤️❤️