CHANGE/MAKERS: Pam Fujimoto, Executive Creative Director

Known for her irreverent and often-imitated creative campaigns for brands both iconic (Absolut Vodka) and insurgent (The Coffee Bean), alum and WONGDOODY Executive Creative Director Pam Fujimoto redefines what it means to be a modern advertising creative.

I feel like we succeed when we turn it into something that doesn't feel like advertising.