Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.

8.
Copyright
DKParker, LLC
2015
Rules of the Road
¤ #GiveFirst
¤ Don’t Ramble – I’ll interrupt
¤ Network – you need to build you network for the future
starting tonight
¤ No I won’t do the work for you! I’m not checking your
deliverable! Your table mates will
¤ Mentor access is based on your work

11.
Copyright
DKParker, LLC
2015
Mentor Feedback
¤ Deliverables:
¤ Why are you doing this
startup
¤ Product/Service
Deliverables
¤ Market Size
¤ What I thought, What I
Learned, What I’m going
to do about it
Hi, I’m <your name here>, and I’m the
problem I’m solving is <insert problem here>.
Our product <insert product info here> is
designed for our target customer of <insert
target customer here>. We make money by
<insert method here> and our team is the right
team because <insert why you’re awesome
here>

20.
Copyright
DKParker, LLC
2015
Your Naming and Branding
¤ Do you need a name yet?
¤ Not really, but… it helps on the pitch
¤ Naming/Branding can be a sinkhole
¤ Tools
¤ http://www.leandomainsearch.com/
¤ http://wordoid.com/
¤ Make it a contest
¤ http://www.squadhelp.com/howitworks.php

26.
Copyright
DKParker, LLC
2015
Customer Development
¤ Parallel process with Product Development
¤ “Get out of the Building”
¤ Develop for a few not Many
¤ Prioritize features based on Needs not Wants
¤ Validate with Revenue/Commitment

32.
Copyright
DKParker, LLC
2015
Customer Dev Mechanics, Cont
¤ Build a list of interested parties
¤ Mail Chimp List setup
¤ Ask for permission to email
¤ Two week updates – Format: “What we did, what we’re
going to do and where we can use your help”
¤ This setups you up to make progress every two weeks!

33.
Copyright
DKParker, LLC
2015
What Not To Do
¤ You are not the customer
¤ Don’t tolerate a small sample set – this could delay your
success by Years
¤ Avoid “Selection Bias”
¤ “Isn’t our product amazing”
¤ No rhetorical questions
¤ No blind surveys
¤ Can’t outsource

37.
Copyright
DKParker, LLC
2015
Hypothesis vs Fact
¤ If you are convinced your right you won’t be open to
radical feedback that could change the trajectory of
your business & life!
¤ Always testing what you think you know
¤ Permission to give negative feedback
¤ If this idea was to fail, why would it fail?
¤ Why is this idea stupid?

38.
Copyright
DKParker, LLC
2015
What questions do you want to
answer?
Top five now?

41.
Copyright
DKParker, LLC
2015
Everyone Has Expectations
¤ Set up a process to get the expectations out in the open
¤ Pre-Incorporation
¤ Meeting 1 of 2
¤ Why do you want to do this
¤ Capital in vs out
¤ Timing of life
¤ Passion
¤ Go to Startup Equity Calculator