El Mind A

The World's Most Innovative Companies 2015
Brain science is complex, so ElMindA CEO Ronen Gadot likes to use a metaphor: Imagine your brain as a network of city streets. Medical imaging technology like the MRI gave us the ability to see the roadways; it couldn’t show us the ebb and flow of traffic. But ElMindA’s BNA device does, and received FDA clearance last July. It sits on the head like a hairnet, as up to 256 electrodes wrap around the skull to observe the billions of neurons firing off every second that you think, talk, or breathe. That enables it to monitor how brain networks respond to each other and to conditions such as depression, pain, or memory loss. Or, as Gadot ends the metaphor: "If there's a traffic jam, we can detect it and find better interventions to open up those clogs."