Over the past few years, major retailers have capitalized on the popularity of social media to increase brand awareness. Inevitably, these retailers began to also treat their social media pages as direct sales channels in what has become known as …

More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop. They are looking to friends and peers for the final stamp of approval before they add to cart. …

Kenshoo published an infographic today detailing first-quarter performance of paid search and social advertising. The infographic highlights quarter-over-quarter and year-over-year changes for key metrics in both search and social.
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Deciding which search engines are the most important for brand visibility is an important step in your international online strategy. You then need to understand how each of these search engines differs from what you are accustomed to.

Social media is a big part of the overall shopping experience during the holiday season, both brands and consumers use social to share information, especially during the busiest shopping weekend of the year. This infographic by Statsocial, looks at how …

Are you prepared for the upcoming retail holiday season? Every year, online merchants get ready for the inevitable onslaught of customer orders on Cyber Weekend. That may sound a bit scary, but fear not because Cyber Monday can help push …

With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe …

With the holiday shopping season just weeks away, retailers will want to start thinking (if they haven’t already) about several areas in which they should have robust preparation. One area in particular is social media.