Innovative Marketing Strategies From Today

My grandfather died one year ago today. He was my hero. I was riding the Caltrain to my office job in Palo Alto when I got the news. And when I got to the office I was fired. This was no surprise. I had seen the termination coming almost since the day I started. And [...]

Sorry if I’m the one who has to tell you this, but your product really doesn’t matter. But your public relations does. A bad product with good public relations won’t fly. There’s nowhere to hide on the Internet. But A good product with bad public relations is just as bad. If you don’t have a public, [...]

I had my most powerful “Aha moment” when I realized there is no one in charge. While I might get arrested and fined If I left my house naked tomorrow, there is no divine force that can prevent me. If I want to eat gummy bears for every meal I can. My teeth might fall [...]

The term “ninja” gets thrown around in a business context it’s become as meaningless as the word “hipster.” Real-life ninja are battle-hardened problem-solvers who never back down from a challenge. Their’s is a proud history, with many parallels to entrepreneurship, as guest contributor and Kwirkly founder Chris Ogunlowo shares. I’ve just finished reading Guy Shapiro’s [...]

Community is something that every company should strive to create around its product or service. In our connected world it’s easier than ever to tap into large pools of people who share a common ambition, or a common pain, and to listen to their needs. You can start the public relations process early by generating [...]

There’s an adage in business, “Half my marketing budget is wasted. I just don’t know which half.” Today the old saw attributed to John Wanamaker is a rarity. Marketing dollars and public relations campaigns can now be tracked with scientific precision that would make NASA blush. And it doesn’t have to cost a fortune. A few days [...]

There needs to be a prize awarded each year for the scrappiest group of prize fighters in Startupland. A $100 gift card to Applebee’s, perhaps? Jokes aside, scrappiness is one of the most vital attributes a company can possess in today’s startup environment. Founding teams who share a studio apartment/global HQ, find ways to live [...]

Incentivibe founder Adeel V. recently asked me, ”What types of content can you pitch to journalists and the media that they love to cover?” Many people probably have the same question about public relations, so I figured I could turn the answer into a blog post. Adeel, I’ll give a short answer and a long answer: Your [...]

Thanks for checking out our very first podcast! The PR Tips For Startups blog and podcast are resources for entrepreneurs who want to tell powerful stories, find their audiences and make the world better place. The purpose of this episode is to give you a quick overview of what kinds of content you can expect [...]

Note: This post has been updated with comment from Yota.io founder Daniel Vitiello. A provocative advertisement popped up on my Facebook feed yesterday. Unlike most ads that beg for my digital affection, this one asked a simple question: “Will you be my co-founder?” Unusual. Definitely worth a click. The clickthrough rerouted me to a [...]