PRODUCT LAUNCHES WITH UNDER ARMOUR

Under Armour needed to engage and educate media about their new product, the game-changing SpeedForm CRM FG football boot. So we created an interactive product trial hosted by Memphis Depay to showcase the new technology, design and USPs of the product, and a Q&A with the man himself.

Media even got to pit their skills, speed and stamina against Memphis in their own pair of Speedform.

A total media reach of 1,178,375,177 from 30 pieces of coverage

27 pieces of traditional coverage across print and online in the UK with a combined OTS of 1,077,613,177

3 UK broadcast interviews resulted in 3 televised packages, across UK and global channels with an OTS of 100,762,000

525 mentions of #SpeedformFG on Twitter with a reach of 1.7million

To showcase Under Armour’s new COLDGEAR range we created the toughest training event ever and invited the most committed consumers and media to test themselves across 6 brutal challenges all performed in freezing conditions…with great results!

26 media in attendance

Appearances by 3 Saracen Rugby Players

655 new likes on Facebook (a six fold increase)

Social engagement with celebrities, athletes and partners generated an additional reach in excess of 5,000,000 across Facebook and Twitter