Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” ” Pinterest is a social media site that allows members to create boards for images that they like. You can name the boards whatever you like, and assign them to a category from a list of pre-determined by Pinterest. Market Research on Pinterest.

Over the years I’ve assembled a book of sample one sheets that I use to review with clients. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. The sample book has been a hit at the 1-sheet workshops that I help teach for ProVisors. What are you selling? What is unique about it?

B2B CMOs must break out of the marketing silo (ivory tower?) and lead , among other things. The way people buy has changed forever. That means new roles and challenges for CMOs. Marketing is now with “the people” ( Read my previous post about “citizen marketing,” B2B Marketing Trends I’m Thankful For ). It is up to CMOs to provide direction, guidelines, and much more.

It’s critical that qualified prospects find your business on the Internet. If you’re not getting found, you’re losing leads and potential revenues. Your website uses outdated programming code. Your website doesn’t have relevant content. You use flash in your website. You have too many big images in the wrong places. Your images are not properly tagged. Web Site Projects

Lead, follow or get out of the way. When it comes to your competition, if you’re spending too much time and energy watching the competition, you’re just following them. Or, at best, you’re looking laterally at business opportunities in an attempt to keep up. In Good to Great , Jim Collins writes that great company leaders never talked about competitive strategy.

Ask your customers for testimonials and recommendations on LinkedIn first. Then you can repurpose them for your print pieces such as one sheets and for your website. In my opinion there is little reason to ask for testimonials outside of LinkedIn. recommend that all my clients get recommendations on LinkedIn first. Please tell me you are connected to your customers! ).

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. This post is designed as a checklist for those of you getting started. Basic Blog Features. Here are nine basic features you need in your blog (plus three options): A blog name (the more creative, the better!). The author’s photo (smiling of course). Author name and a brief bio or About page (after reading a blog post, this is the 2nd thing visitors look for). Commenting.
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There are several trends bubbling up to the top for B2B Marketing right now. If you’re not addressing or implementing them in the near future, you could get left behind by your buyers and your competition. Online content is more important than ever in getting found on the Internet. Now is the time to write articles, start blogging, create video, write whitepapers and eBooks, post slideshows and presentations. Not only should you write and post them, but you should share them and get your contacts buzzing about them. Google loves that. Do you have no employee photos and bios on your site?
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When it comes to your B2B online marketing, make no mistake. Headlines make a big difference. Here’s what CEOs and CMOs need to know. On every website page or blog entry you have an opportunity to include headlines. Search engines like headlines, and the more keyword rich the better. Headlines are designated in HTML code as H1, H2, H3, up through H6. Bad Online Headline Examples. All too often, headlines on webpages are omitted altogether or written poorly. For example, a home page may have no headlines at all. ” Instead of “Why Hire Us?”
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