HTC’s Eyes Wander, Considers Buying Their Own OS

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HTC has produced devices running a handful of operating systems over the years, from big names like Android to lightweight options like Qualcomm’s BREW. What we’ve never seen though is a device that is HTC through and through — HTC hardware meets HTC OS.

The Taiwanese smartphone manufacturer seems to have been thinking the same thing, as company chairwoman Cher Wang has revealed that HTC is considering purchasing their own mobile operating system for use in forthcoming devices.

Though the company’s intentions have now been outed, Wang makes clear that their next steps are not set in stone. Taiwan’s Central News Agency has learned that HTC is taking the cautious approach here: while HTC brass have internally discussed their options, Wang makes it clear that their OS purchase (if it ever happens) is not going to be an impulse buy.

In spite of their commitment to taking their time, HTC seems a bit nonchalant about introducing a new operating system to their already-ambitious line up. It’s likely because they realized that whatever operating system they purchase is only going to be a template upon which the HTC experience will be built. “We can use any OS we want,” Wang said. “We are able to make things different from our rivals on the second or third layer of a platform.”

At least one of those layers refers to HTC’s near-ubiquitous Sense UI, which in one form or another has sat on top of numerous operating systems in recent years. That, coupled with the company’s new focus on delivering services like HTC Watch mean that no matter what OS they end up purchasing, the end result should be full-featured and recognizable. Whether or not it will be enough to claim any significant market share is still up in the air, but it’ll be a real treat to see them try.

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CrunchBase

OverviewHTC Corp is engaged in the design, development, and manufacture of smartphones and tablets in Taiwan.
The company offers PDA phones and smartphones for mobile operators and distributors in Europe, the United States, and Asia. These machines are available as HTC devices and as products individually customized for operators and device partners. The company provides its own HTC self-branded products …