The New Currency of Business: Getting Big Value out of Big Data

Overview: Every two days, the world generates as much data as it had through all of history up to the year 2003. By 2020, the world will have generated an astonishing 40 zettabytes, or 40 trillion gigabytes, of digital content. Data is the new currency of business. Enterprises are using insights from analyzed data to drive and develop new strategies, infiltrate new markets, discover new customers - in short, to innovate.