Instagram TV: 12 Things Every Marketer Should Know

Instagram TV: 12 Things Every Marketer Should Know

Looking for tips and tactics to maximize your own Instagram TV channel?

In this article, you'll learn everything you need to how to implement a robust Instagram TV strategy for your business.

If you are reading this article you probably already heard about Instagram newest feature: IGTV (Instagram TV). If you haven't, well by the time you are done reading this article you will become well-informed than the masses.

What is Instagram TV?

Instagram TV is Instagram's way of contributing to the growing movement of disrupting the traditional TV experience and updating it for a more modern, mobile friendly experience.

Instagram TV is available for anyone using Instagram to create their own IGTV channel, where they can engage more with their followers by sharing long-form videos.

For the being, most accounts can share videos that are 10 minutes long, and up to 1 hour for accounts with larger followings. Instagram claimed that eventually there will be no time limit.

2. You can also download the separate IGTV app from your App Store, or you can use the Instagram TV icon on the top right corner on your home feed page to view videos.

3. The videos are only vertical/portrait mode.

4. As stated earlier, most accounts can current can upload videos up to 10 minutes long, and big brand partners accounts can upload videos up to 1 hour. Eventually, there will be not limit to the videos length.

5. Within the IGTV, you cannot record videos. You can only upload videos already recorded somewhere else into your Instagram TV channel.

6. Your Instagram videos, Live videos, and Stories are not instantly saved to your Instagram TV channel. You must saved them to your device, then upload them to your Instagram TV.

7. There are no checklists or division of video clips on your IGTV channel. Simply all your video clips in one lengthy chain. It will certainly be wise to have a clear function and style for your video clips.

8. Every video can have a title and description, make the best of it

9. Be award that your videos tittle will get cut off around 20-25 characters in the thumbnail on your channel so try to keep your titles short or even descriptive in the beginning.

10. This is my favorite. You can put Clickable Links in the description and anyone can click on that link. This is huge, for marketers.

11. You can use this to drive traffic and conversions. You can include multiple hashtags in your description. Instagram TV with hashtags show up in search results. This is awesome.

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I am one of the few people who are crazy enough to believe that our destiny is not set in stone. We are born with the irrevocable right and power to shape our destiny, thus we are born creators. I have experienced first hand that power in action, and I am ready to share, and teach others how to use what you already have, buried deep inside of you.

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