1901 Sunset Plaza Drive, Sunset Strip, 90069

The Sunset Strip is the name given to the mile-and-a-half (2.4 km) stretch of Sunset Boulevard that passes through West Hollywood, California. It extends from West Hollywood’s eastern border with Hollywood at Havenhurst Drive, to its western border with Beverly Hills at Sierra Drive. The Strip is probably the best-known portion of Sunset, embracing boutiques, restaurants, rock clubs, and nightclubs that are on the cutting edge of the entertainment industry. It is also known for its trademark array of huge, colorful billboards.

The Sunset Strip portion of Sunset Boulevard in West Hollywood has been famous for its active nightlife at least since the 1950s.
Part of Sunset Boulevard in Hollywood is also sometimes called “Guitar Row” due to the large number of guitar stores and music industry-related businesses, including the recording studios Sunset Sound Studios and United Western Recorders.