Instagram will more often show the latest entries in the tape and allow you to decide when to update it

Instagram has announced changes in the algorithmic tape. Users will be able to decide when it will update, and new entries will show more often.

The company explained that it wants to make the tape more relevant and relevant. Instagram expects to find a balance between fresh entries and important publications that can be most interesting to users.

Along with the changes in the algorithm, the service started testing the button “new entries”. Now the tape will be updated only when it is clicked, and not automatically without warnings, as before.

The company canceled the chronological tape in 2016 and began to use algorithms. At the end of December 2017, Instagram added “recommended publications” from the profiles to which the users were not subscribed.