Tuesday, July 26, 2011

All things nice - Mister Mista

We can hear the Mama's of little boys cheering after reading this 'All Things Nice' profile... one for the boys!

Are you more sugar or spice?

Definitely spicey! Read some of our character bios to judge for yourself.

What inspired you to start your own business?

It’s something we had always wanted to do. In 2009 with the combination of Travis’s illustration skills and my marketing background we were motivated by our growing young family to create something extra special for boys – an often neglected part of the market! We’re really proud of how it has grown over the past two years. We are always getting feedback saying that it’s great to finally see a ‘real’ boys range and we continue to be motivated when we hear from mums who say that their little Mister’s didn’t want to take their tops off – we’ve heard of some kids wearing their tees for 4 or 5 days straight. Recently we’ve discovered some little sista’s also wearing them.

How did you name your business?

When our son Oscar was a baby we used to call him 'Mister Mista' and we thought it was a great name for the label.

What is your favourite piece from your own range?

Definitelyy our first t-shirt design Ozzie. For sentimental reasons, as it was the first design and it was named after Oscar, but also because it is pretty cool! It was actually chosen in T-World Magazines A-Z of coolest kids tees!