The Association for Behavior Analysis International® (ABAI) is a nonprofit membership organization with the mission to contribute to the well-being of society by developing, enhancing, and supporting the growth and vitality of the science of behavior analysis through research, education, and practice.

Andy Lattal is Centennial Professor of Psychology at West Virginia University, where he has taught and mentored 44 doctoral students in behavior analysis since 1972. Andy's research, covering a host of topics across the discipline's spectrum, has appeared in more than 160 research articles, chapters, and edited books. Included among them are several on the history of behavior analysis. He has been recognized for his professional service with the Society for the Advancement of Behavior Analysis's awards for Distinguished Service to Behavior Analysis and for the International Dissemination of Behavior Analysis. A past Editor of the Journal of the Experimental Analysis of Behavior, he currently serves as the Editor for English Language Submissions of the Mexican Journal of Behavior Analysis and as the Associate Editor for Translational Research of the Journal of Applied Behavior Analysis.

Abstract: Behind this well-known cartoon [https://www.abainternational.org/media/130027/LattalCartoon.jpg] is a story bringing together the personal histories of two undergraduate alumni of a foundational psychology course at Columbia University and the history of a program in behavior analysis that both was central in the evolution of behavior-analytic education and spawned some of the most important figures in the development of our science. This presentation tells the story of the cartoon's creation, context, significance, and impact.

Target Audience: Undergraduate through professional-level behavior analysts, historians of psychology, anyone with a good sense of humor.

Learning Objectives: At the conclusion of the presentation, participants will be able to: (1) explain the relation of the cartoon to the curriculum in psychology at Columbia University in the 1950s; (2) describe the history of the apparatus used in the introductory psychology course; (3) explain the impact of the program at Columbia University on the history of behavior analysis; (4) explain the significance of the cartoon for the issues of control and countercontrol.