The Industry Cosign Spotlight: LaTonya Story

LPS Consulting PR’s CEO and Founder, LaTonya Story, has over 18-years of experience working in the public relations, marketing, community relations and sports business consultant space representing high-profile personalities, consumer and corporate brands and non-profit organizations. She began her sports public relations career in 2000-01 volunteering for the Allen Iverson Celebrity Summer Classic in Hampton, VA.

LaTonya has received numerous awards and recognitions, including the 2012 Atlanta Business League’s Success Against the Odds Award, the Women in PR Trailblazers Award in October 2011 and served as a panelist for the organization’s PR Workshop in Miami. In February 2012, LaTonya was awarded the Women Out Front award from Georgia Tech Women’s Basketball for her work in sports in Atlanta and was recognized by Black Enterprise as one of the top sports executives to follow on Twitter.

LaTonya has created events for women in sportsincluding Ladies Pigskin Sundays sponsored by Nissan Next, March Mayhem sponsored by Qream and recently launched the Inaugural Sports Power Brunch: Celebrating the Most Powerful Women in Sports sponsored by WISE Atlanta, Georgia Power and the NFL during Super Bowl week in Atlanta which will be an annual event.

LaTonya attended Old Dominion University in Norfolk, VA and is a member WISE Atlanta, PR Pros Unite and a co-founder of Atlanta PR Pros.

Who is BIG CED?

CED:
Professional, reliable, open to various ideas, thinks outside the box, willing to give others opportunities. Identifies synergies between his passion/business and the passion/business of others. Works well with others.
Willing to help others, returns calls and messages. A person of integrity.
That’s CED…

Big Ced is a passionate about the creative process of entertainment in all forums. He cares about the integrity of vision, relationships,and networking. I have never known Ced not to be a man of his word. I have never worked side-by-side you to know your temperament. I have never argued with you or cried because of you to determine whether you are selfish, mean, judgmental, etc. The Ced that I’ve always known for 20+ years has been a consistent friend who never stopped answering his phone for me whether I was on a hit show or unemployed. I know that you follow-through with your plan,you create opportunity for yourself and others and you work harder than most. I respect you!

Big Lez

He got jokes. He is Hip Hop. He has a vision. An ageless part of this culture. His name is part of Hip Hop history and future.

Big Ced is a successful passionate motivated entrepreneur who manages to stay consistent elevating in his endeavors. His consistency is commitment. Big Ced has played a big part in my clients success by supporting their artistry.
Visualize the consequences of completing that task and you can see Big Ced’s name in the forefront.
Looking to increase your awareness? He’s one influencer who will make sure your content is not only positioned but profitable!

Cynamin Jones Brand Architect Reveal AgencyNew York, NY

Big Ced is a veteran in the entertainment industry that’s paved the way for some of the industry’s most prized possessions.

He’s this guy from the Bronx who when I first REALLY met him, he was working with my girl Michelle Murray at this Video company called “Classic Concepts”. He came down Howard University between 1989 and1991. Mark Pitts said “Kamal, this is my man Ced”. From that point on all I remember was that he kept talking and was a little hyped because by this point they were THE video makers at the time and he had his little tight Classic Concept jacket on lol. I never liked the jacket anyway, so I left the conversation lol.

Fast forward through the 90’s, whether it was the music industry, events that I did and he attended or vice versa, or events, parties, functions that I saw him at, he and I have become good friends. We ran in the same circles. He’s never at a loss for words, not one – EVER. Always has something comical to say. Genuinely a good brother!

In more recent years, he has established a good internet presence, he’s a talented marketer, a good connector of people, and still creates social concepts and events to keep the people engaged. Let’s not forget, he is still never at a loss for words, not one – EVER lol!

Big Ced is Mr. Connect the dots! An industry insider who is able to help connect people together. As someone that everyone knows and trust, his cosign will take you far. He is also someone who has a very big heart and is willing to support in any way possible. In short… Ced is the Man!!!

Well… outside of having the worst jokes I’ve ever heard, Big Ced to me is what I would call “The Mayor of New York”.
Ced knows everyone and everyone knows Ced. Now.. just because everyone knows him doesn’t mean everyone likes him… lol
Big Ced is a writer, a journalist, a website content creator.. and did I mention he has the worst jokes ever?