Well actually if you go on the Swedish website, the R9 290X is 1191kr cheaper than the Titan. That's around $190. Not to mention it is supposed to perform the same/slightly better (Apparently). So I'd call that a significant undercut. The problem is that the Titan has always been too expensive, and a good GTX780 can get pretty close and those are a lot cheaper. Then again, people with that kind of money just want the best card they can get...

So it's sat between a 780 and a Titan? I'd have prefered to see them at least price match it against the 780's, although prices might still come down after the actual launch. I'll be waiting for non-reference cards anyway. Lets hope it performs as well as we expect.

You all realize that this isn't just the preorder price of a limited edition product but also a Swedish site and thus including 25% VAT in the price (aside from being more expensive in general), right?

If it's 7299 SEK then I wouldn't be surprised if the general availability price ends up ~699 USD.