Branding and Communication Materials Development: Friday Cafe

When the San Mateo County Office of Education began the Friday C.A.F.É. Program, a networking and professional development series for people working in the intersection of families and learning, they partnered with VIVA to create a suite of materials that would help the new initiative attract participants and produce professional events that support and sustain local engagement.

First, VIVA developed a visual identity and logo, which became the basis for all their multi-channel communications materials. Then, we built out their web presence and created an introductory presentation for organizers to deliver to participants, funders, and other community stakeholders. Finally, we delivered marketing materials to promote the Friday C.A.F.É. program to family engagement practitioners, such as digital newsletters, banners for community events, and direct-mail postcards. VIVA rounded out the campaign by creating assets to be used in the Friday C.A.F.É. meetings, which included table tents and inspirational posters.

With this suite of digital, print, and in-person communications materials, Friday C.A.F.É. is meeting recruitment goals, cultivating active community engagement, and building long-term sustainability.