In the Washington DC metropolitan area there are several forms of public transportation including bus, rail, metro (train) and even a bike share program Each of the surrounding communities have their own form of transportation as well. Northern Virginia has a system called VRE (Virginia Railway express). While of these are different transportation system and looking at the logos each appear to has created to appeal to the audience in there own special way. According to research Virginia chose to use its state colors (red) when it created its logo. I thought to myself they probably didn’t realize that red is a color that shows warmth. They also chose a diamond shape where the font is not easy to see while driving which is bad as defined by the definition of Typography or the visual part of the words word.
This was the most difficult to get really close as the reason it is so blurry.

Maryland chose a font that actually looks like a train and has the color of orange which is also a warm color. They also created the logo with the color Blue which is a cool color that is associated with calmness, trust, and professionalism. Hey, it is expensive to ride and most of the people who use it are professionals who live in the suburbs.

Washington Metropolitan Transportation Authority(WMTA) chose the color Black and White and this says a lot because the color black is associated with power, elegance, formality, and fits well with the many people who commute into work to Capital Hill.

Typography “is the visual component of the written word” – It is the form in which text is displayed, and the characteristics of the type used- Is san serif always better? why or why not? What do aspects of font weight, style, spacing, kerning have to do with how a message is transmitted and received?

Wow, just think about it. Do you think that parents could really be blown away by the taste of a drink and forget about what their child may have done. As a parent. I don’t think so. This commercial for a new type of Pepsi called Pepsi Next was very creative, reminded me of the movie Risky Business when the mom sees a crack in her egg but doesn’t want to believe that something has happened in the house, and just like the movie was unrealistic. I guess the Pepsi brand is what sells the product.

The element of surprise is when the parents enter the house the has that has been turned into what looks like a nightclub with flashing lights, loud music and crazy acting people doing strange things.

Although a very catchy ad, with the use of starting and stopping of sound layering, along with many camera angels or scene changes. Here is the breakdown in 5 second intervals. I can only assume that this product is being marketed to the young crowd and perhaps to make people think that less sugar in a drink is ok if the flavor is ok as well.

By the way the commecial has not convinced me to buy the product by the famous brand because I believe sodas of any type are not good for you. I also didn’t realize the significance of the milk or the cat other than maybe they are saying that you can drink the product instead of milk because it has less sugar. Or perhaps a parody where you say “no more milk” like Chic-fil-a “no more beef”

(0 – 5 seconds)

Action
Partying/dancing/youngsters horsing around loud noise in the background

Setting
Inside a really nice house

Visual
Dark Room with changing lights

Camera Angle
There are 4 different scenes around the room in the first 5 seconds
—————-
(6 – 10 seconds)
Action
Parents enter the house. This is the element of surprise for the kid having the party.
loud noise in the background

Setting
Inside a really nice house

Visual
Parents walk into their house and call out the name of their son

Camera Angle
There are two different scenes
————–
(11 – 15 seconds)
Action
Parents survey what is going on

Setting
Inside a really nice house

Visual
Parents move through the chaos going on in the house, loud noise in the background

Camera Angle
There are six different scenes
—————-

(16 – 20 seconds)

Action
Son gives parents a can of Pepsi Next

Setting
Inside a really nice house

Visual
Parents get Pepsi Next, A person who is on the ceiling with duct, Noise is still loud

Camera Angle
There are 5 different scenes

—————
(21 – 25 seconds)
Action
Parents drink the soda talk to their son about the product

Setting
Inside a really nice house

Visual
Discussion occurs and there is movement between the different people at the party

Camera Angle
There are 4 different scenes
————
(26 – 30 seconds)

Action
Parents discuss and address the flavor of the product
Setting
Inside a really nice house

Visual
Product flavor is addressed, someone is pouring milk on their head, a cow is heard

Camera Angle
There are 3 different scenes

————–
(30 – 35 seconds)

Action
Partying/dancing/youngsters horsing around

Setting
Inside a really nice house

Visual
Things go silent, everyone is listening to the Dad talk about the product

Camera Angle
There are 4 different scenes
—————
(35 – 40 seconds)

Action
Lights flashing no music

Setting
Inside a really nice house

Visual
Focused on Dad who has enjoyed the product

Camera Angle
There are 3 different scenes
———–

(41 – 45 seconds)
Action
Celebration of the approval of the drink by everyone

Setting
Inside a really nice house

Visual
Laughter and smiles immediately followed by the Duct Taped person comes crashing to the floor on top of a cat

Camera Angle
There are 3 different scenes

———–

(46 – 51 seconds)
Action
Cat screams, then the approval of the drink by the look on the faces of everyone is concurred as if nothing has happened. (Poor cat)

Setting
Inside a really nice house

Visual
Approval is displayed by the heads of the people who seem to ignore the state of what has happened. The product is shown one last time.

Light can impact a picture. The angel of the light can cause shadows which can result in distortion of the object.

Can you guess the what object makes this shadow?
Click here for the answer Surprisingly up until the start of this class I was able to workout every day. Now I have only been able to take pictures of it for use during this class to show light angles.

While taking these pictures I was attempting to direct the attention which is one method, however I don’t believe that my picture was what was really correct after investigating the light shadows and the on objects.

No one ever took pictures of me as a baby. Growing up, as the fifth of the six children in my family, I was the only one who did not have a baby picture. In fact the first picture of me was when I was 3 years old. Everyone else had pictures during the early days of less that 1 month old.

When I was in sixth grade I decided to sell cards to aunts, uncles, and neighbors so that I could purchase a camera. I felt that I wanted to explore photography since there were very few pictures of me and I needed a camera of my own. I reached the card sales goal, was able to get a camera and used it for about two months. My oldest sister who was in high school at the time took my camera on her senior class trip and lost it. I was so devastated, because she never asked to borrow it. There was no way to get another camera at the time.

I still had an interest in photography but every time I got a new camera something would always go wrong. Like suntan lotion spilled out in my beach bag and ruined my next camera. My current camera shutter window won’t close even when it is in the off position so I had to use the iPhone for this assignment

Well, this assignment made me think of how much I wanted to be a photographer as a kid. Never got there but here is my photos from around the house.

I have been trying to figure out this assignment for some time now. It finally connected when I read the course materials in the daylight. My problem was resolved when I took several days vacation off from work and used natural daylight to read instead of indoor light at night in a dark house after a long day of work. Gotta get those old eyes checked. I was so hungry when I went to flickr and the burger looked so good thus my five card story. Check it out.

I was soooo hungry and decided to get a bite to eat. Boy was I wrong. I didn’t realize it was against the law to eat or drink while driving in my home state until the policeman tried to pull me over. Thats when I wrecked my car.

For this visual assignment, I took a a picture in the study hall and changed the color of the table to sepia to give a modern table an old fashioned look. I also cropped separated the table and cropped it from the original image. In the process I learned how to use pixlr.com a free program on the net to change image effects. No more photoshop for me when I can use what is free.

I don’t really think you can get much studying done while laying down. Thus, the picture of a student trying to study with his eyes closed. This is something that definitely is not done correctly. How many times I can remember trying to study for an exam and woke up hours later with my books and notes on the floor.

Providing thoughts on sounds was very cool. The story, Falling reminded me of the back in the day before television, how radio was one of the entertainments of choice. I chose Falling a very traumatic, shocking story that used sounds like narration, sound effects and music to provide me with the experience which right away pulled me into the story. It was memorizing to listen to the sounds of people, trains, music to first get my interest then get me emotionally involved at the thought of just trying to understand how the main charter Ann who saved someone life just did’t have the nerve to tell the guy, Lewis that she was’t really interested in him. Although there were other voices in the audio it was the two main characters conversations which I found myself listening to. The audio that created the story was very instrumental in arousing my emotions. The types of sounds that created the story were voices, music and sound effects. In the beginning the narration provided the gist of the friends horsing around on a train platform. The voices layered with the train sound immediately brought you to the location, had it not been heard you may not have know that fact. There were differing sound like the sounds of the voices getting louder before Ann jumped which pulled me into the story in an emotional way. I felt that she was weak person. It was at the point I found myself saying “No!” out laud. The layer of sounds used in the cooking scene provided the location of the apartment. The layer of the heart monitor was also used to change the scene to the hospital. Layering was effective in scene changing. The sounds of the music crescendo created excitement. The different sounds were effective in providing visualization while listening. It felt like I was actually either watching a movie or inside the story. This story had a strong impact on me because of how well the audio was constructed to make me experience the story. While I am not an avid movie watcher I plan on next time paying close attention to the sounds to see if movies do the same thing.

After working on the final project it seems like I am finally getting it. This was my first sound post that was in draft. I couldn’t figure out how to get it posted. After working on the project I remembered that I wasn’t using the application correctly. I think I was so stressed out that the readings and videos where just going over my head. This music is Sooooo…. relaxing. Enjoy!