How ESIgroup started their button or icon journey

Company name

Overview

ESI is a world-leading supplier and pioneer of digital simulation software for prototyping and manufacturing providing results that are “as good as real”.

We are planning to redesign the icons for our suite of products.

Here the contest concerns the design of 3 product icons. Any winner selected will have opportunity to redesign the icons for all our other products (around 20) so ongoing work is a big possibility for someone whose style we like. Our products are as wide as crash, casting, welding, composites, electromagnetism, etc…

Tell us a bit about who you are and the people you reach

Designers and engineers for Automotive, Aerospace and other heavy manufacturing industries.

Requirements

-16*16 px & 32*32 px
-32bits
-The icons need to look professional, attractive & be easily understandable (communicate quickly).
- The design theme should be inspired by above criteria.
-Icons should be consistent (common shape & style) but also have a distinctive element: each product has a specific color (see below); this color should be represented through the icon. This color doesn't need to be used for the full icon. You can think about highlighting only part of the icon with this color.

Here are the 3 products concerned by the contest:

1- Diemaker
Allows engineers to design die tools for metal stamping. The main element that should be visible on the icon is a die. From the icon, we should be able to understand that this die is in keeping with a global stamping process; implying a punch and a sheet metal.
Additional Info: http://www.esi-group.com/products/m…benefits-1
RGB= 0, 55, 104

2- Safe
Simulates the effects of restraint systems such as seatbelts and airbags, as well as vehicle occupants. The main thing to be visible on the icon should be an airbag. On the second level, a dummy.
Additional Info: http://www.esi-group.com/products/c
RGB= 97, 16, 106