SNAPJAW Launches World's First Interactive Digital Bumper
Sticker

PALO ALTO,
CA--My 20, 2013: SNAPJAW LLC, a
social telematics company, today announced SNAPJAWTM,
the world's first interactive digital bumper sticker
that enables
drivers and passengers to communicate socially and extend their
personal
identity on the road.

“SNAPJAW is at the intersection of personalization, social
media and
mobile communications”

SNAPJAW Founder and CEO Alex Panelli came up with the idea while
sitting
in traffic on Highway 101.

"I saw a car in front of me with a San Francisco Giants
license plate
frame," said Panelli. "I thought to myself,
'Great, I love the Giants
too! But it's December and baseball season has been over for two
months.
Wouldn't it be great if there was an easy and
convenient way to change
the message to 'Go 49ers' or
'Go Warriors' or something else more
appropriate for the season?'"

SNAPJAW is the world's first bumper sticker controlled
by a user's
mobile phone. SNAPJAW seamlessly mounts behind a user's
license plate.
Once installed, the user completes a very simple process to pair the
user's mobile phone with the user's
SNAPJAW. License plate numbers then
serve as that user's "handle."
Users can personalize and update their
SNAPJAW via text message service or by using the SNAPJAW app, which
includes voice-to-text capability to enhance safety. In addition to
personal expression, SNAPJAW also relays AMBER Alerts and traffic
warnings.

SNAPJAW is the newest addition to the $32 billion plus auto
accessories
market1, taking the popularity of bumper stickers, license
plate frames and personalized license plates to a new level. Cars are
an
extension of a person's identity, and SNAPJAW is the
simplest way to
broadcast what you want, when you want on the road.

This morning, SNAPJAW launched a Kickstarter
campaign to fund its initial purchase order and will begin shipping
to users in October 2013. SNAPJAW will retail at $149.99, which
includes
the first year of wireless service. Exclusive early bird specials are
available at the company's Kickstarter page for users
who want to secure
one of the first SNAPJAW devices. The campaign ends in early July.

"SNAPJAW is at the intersection of personalization,
social media and
mobile communications," said Panelli.
"It's a civil way for drivers to
communicate with one another -- whether
that's saying to someone, 'Your
tail light is out' or 'Nice
ride.'"