Native advertising is among the most talked about—and puzzling—aspects of the ad industry. Native is big and getting bigger, with spending expected to reach over 4Billion this year. Year over year, it’s expected to grow 34% through 2018. With big name publishers like Forbes, The Atlantic and New York Times actively getting into the game, [...]

Giant Media had a blast last night bowling at Bowlmor in Santa Monica. Some of our Kansas City and Ft Myers team members visited our LA office this past week and joined us for a competitive and fun night of bowling. Some people tried bowling with their non-dominant hand, and others even bowled two lanes [...]

It’s no secret that brands are turning to native advertising to drive awareness, engagement and ultimately sales. Fueled by mobile media’s boom, branded content—especially branded video—is exploding across digital channels. But questions remain for even the most innovative marketers—from what exactly native advertising is to how to measure its effectiveness. Join our founder, David Segura [...]