Bing Ads Feature Suggestions

Welcome to the Bing Ads suggestion box! Your feedback helps us understand how you use the product so we can improve your Bing Ads experience. Suggest a new feature, enhancements to an existing feature, or vote on ideas that others have submitted. You can share your ideas with us by posting to this forum, or by sending a private e-mail to bingads-feedback@microsoft.com.

The ability to save custom reports is account specific and covers one report. An amazing new feature would be the ability to save a set of custom reports under one report option that can be applied to the account you are on with one click. e.g. Account X123456 , in custom reports you would have a renameable report that would run a keyword report, share of voice report and Negative conflict report all with customised colums at the touch of one button.

I would like to see Bing Ads Editor add a local comments field, like AdWords Editor has. I find it very valuable when I can leave comments when I'm editing, because I can come back in the future to see what was previously done.

I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a list targeting all users, MINUS your converters. I know there's other ways to accomplish this use case, but there are plenty more that don't have a workaround.

Thanks!

I'd like to be able to create Custom Combinations for Audiences in Bing Ads.

At the moment I have lists set up for 30, 90 and 180 days duration, but I'd like to combine these as some users will fall into all 3 lists.

I'd love to be able to create a list for users who came to my site between 31-90 and 91-180 days ago - as I want to bid differently on them vs my 30 day audience.

The ability to create custom combinations using and/or/excluding would be a huge help - as you could also create a…

Bing has started dropping words from exact match terms and calling it under 'same search intent'. For example, they are dropping PURCHASE intent keywords like buy, order, online, ship, delivery and mapping it to the root words.

For example, the keyword 'buy sticky toffee pudding' will show for the search 'sticky toffee pudding' because they say the intent is the same. The data I have absolutely differs - people do not convert on the root word, or if they do, it's a rate that makes the ROAS exceptionally poor.

Also, Google does not do this. They do not drop words like this.

Here's the reply back from Bing that this is as intended.
{startquote}

I have received a reply from our technical team. They have informed me that this behavior is expected from exact match keywords. I did push back several times to ensure this was accurate information as even I am surprised by this.

The team explained that Exact match can also match to search queries that are minor variations of the keyword. These are considered close variations. Close variant search queries can include singulars, plurals, abbreviations, misspellings, punctuation, accents, stemming, reordered words, synonyms, paraphrases, implied words, and same search intent. ?

In this particular case, the matches fall under 'same search intent'. People searching for 'sticky toffee pudding' on Bing, have the same search intent as 'buy sticky toffee pudding online': {endquote}

This needs to stop - this is not the way to get volume - it's causing the results of clients to degrade and we spend too much time having to chase negatives that we should never have to be adding.

Bing has started dropping words from exact match terms and calling it under 'same search intent'. For example, they are dropping PURCHASE intent keywords like buy, order, online, ship, delivery and mapping it to the root words.

For example, the keyword 'buy sticky toffee pudding' will show for the search 'sticky toffee pudding' because they say the intent is the same. The data I have absolutely differs - people do not convert on the root word, or if they do, it's a rate that makes the ROAS exceptionally poor.

As an agency the existing setup is very frustrating. Clients (small and large) give us their credit card information, and ask us to take care of their accounts.

Unfortunately from the agency sign in, we have no access to the billing information. {In fact from the agency account, the software shows no billing has been setup.} Instead we need to log in with the client's email address, correct any card issues, and then return as the agency.

This sounds like not a big deal. But many agencies, like us, manage 25 to 30 clients. With that many clients, almost every week there is an issue with a credit card where we need to change the expiration date, change the billing address, or switch cards (thanks to Target, Home Depot, Staples, etc., not keeping the data secure.)

Brand X allows the agency to have full control of billing, as well as the reports, etc.

As an agency the existing setup is very frustrating. Clients (small and large) give us their credit card information, and ask us to take care of their accounts.

Unfortunately from the agency sign in, we have no access to the billing information. {In fact from the agency account, the software shows no billing has been setup.} Instead we need to log in with the client's email address, correct any card issues, and then return as the agency.

This sounds like not a big deal. But many agencies, like us, manage 25 to 30 clients. With that many clients, almost every…

Currently the account structure simply consists of one layer. For agencies (especially with large numbers of accounts) it would be great if an extra customer layer could be added on top. When opening Accounts & Billing a list of customers could be displayed, instead of the full list of accounts (X-ids). When clicking on the customer the list of accounts under those customer could be displayed.

This feature would benefit the user-experience as it makes it easier and faster to manage large numbers of customers and accounts and would align to the user experience within the Google Adwords MCC.

Right now, the only option for setting an end date is on the ad group level. While you can set this in bulk, it's a bit unwieldy when you simply want a whole campaign to end at the same time. AdWords allows you to set an end date for a campaign, and Bing Ads should as well

Integration of Custom Formula columns will allow for unique metrics, or measurement that is unavailable otherwise but regularly manipulated/created in Excel (ie % of total spend, or conversions. etc.) This is Google (and Search Ads 360) parity.

We know Bing Ads API supports the offline conversion import in v11. But the current system doesn't support the conversion cancellation feature. It only tracks the first conversion value (and it must be a (+ve) positive value). Nothing found for the conversion cancellation process. If you consider my below scenario.

Say:

I send a positive value with the a MicrosoftClickId when the conversion occurs at our side & a negative value for the same MicrosoftClickId when conversion cancelled by our partners. For example : at first (+ve) $4 will be passed through Bing API when the conversion occurs and (-ve) -$4 if my conversion canceled later.

So, If BING supports this scenario e.g. either permit us to send a new negative value or simply set the value to zero for the same click ID.

If we consider the above scenario with Google Offline Conversion tracking process, then the final result will be like $4+(-$4) = $0 for
the same GCLID and It makes sense :) . I wish Bing API will do some kinda tweak to support offline conversion cancellation feature.

We know Bing Ads API supports the offline conversion import in v11. But the current system doesn't support the conversion cancellation feature. It only tracks the first conversion value (and it must be a (+ve) positive value). Nothing found for the conversion cancellation process. If you consider my below scenario.

Say:

I send a positive value with the a MicrosoftClickId when the conversion occurs at our side & a negative value for the same MicrosoftClickId when conversion cancelled by our partners. For example : at first (+ve) $4 will be passed through Bing API when the conversion occurs and (-ve)…

Would you be able to add a filter to the reporting that can exclude traffic from outside certain regions. For example, I want to look at multiple accounts on a search query report but only traffic from the UK

Sometimes, when we are working with Global Accounts, bulk optimizations across accounts are needed. Therefore, it is too much time consuming to go account by account, campaign by campaing or even adgroup by adgroup to exclude website publishers that are not performing well enough. The BAM feature within the UCM is a powerful tool to do optimizations exclusions in bulk but just for "negative keywords". We would like to have the same task but for "Website Publishers" (account and campaign level at least). Thanks for your support.