Is this an Era of Virtual Influencers? Know All About Noonoouri

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Noonoouri is taking over Instagram by storm with her sartorial choices. The girl is 19 years old, she has 287k followers on Instagram and lives in the ‘city of lights,’ Paris. She works with the top brands in the industry. But the question here is- Who is Noonoouri, really?

https://www.instagram.com/p/B1YS4ioIiAP/?utm_source=ig_web_copy_link

Noonoouri is a virtual influencer created by Joerg Zuber, a 43-year old graphic designer from Munich. Joerg Zuber and his creative agency, Opium Effect thought of making Noonoouri many years ago and finally created this avatar in February 2019. After many challenges and rejections from investors, he finally brought Noonoouri into the market by himself.

cute. curious. couture. - this is what reads her Instagram bio.

She is someone who can surprise you by her perfection. Noonoouri is the It-Girl who can make you stare her for long. Besides her flawless makeup and enviable wardrobe is something which most of us can only dream!

However, Noonoouri is more than just a fashion influencer. She follows a vegan ‘lifestyle,’ doesn’t wear furs, and promotes sustainable fashion. Who could have imagined this!

https://www.instagram.com/p/B1QmQ_hodYm/?utm_source=ig_web_copy_link

“It was important to me for Noonoouri to have a message. Through her, I have a platform with which I can make a difference. I want to make the most of this opportunity because unfortunately, many real influencers rarely do so. This is also one reason why fashion labels like to work with her. Noonoouri is both a role model and a fantasy.”

Joerg Zuber

https://www.instagram.com/p/B0qS8KqoGxJ/?utm_source=ig_web_copy_link

Not resembling a human being doesn’t affect her, she has worked with famous brands like Marc Jacobs, Versace, Dior, and done advertising for Kim Kardashian’s makeup line. Noonoouri even made an appearance at the Fashion For Relief fashion show during the 2018 Cannes Film festival.

Noonoouri is a 1.5 m tall intelligently-crafted, human-esque graphics, with ‘real’ personalities and serious celebrity statuse. She talks about fashion, beauty, lifestyle, art, culture, and travel in her blog. Although she exists on the web even then, she is making major news (and money!).

https://www.instagram.com/p/BzQLS7yID8I/?utm_source=ig_web_copy_link

We believe Noonoouri is just the beginning of a new era of influencers. Not just Noonoouri, but other computer-generated models like her are changing the perspective of fashion influencers.

MIQUELA- She is better known as Lil Miquela, a fictional character and digital art creation. She’s also released four songs, with Not Mine topping the charts on Spotify. Miquela is not just a fashion influencer, but also a humanitarian. She also lends her support to the LGBTQI+ community and significant causes like Black Lives Matter.

SHUDU- Another AI creation everyone’s obsessed with is Shudu Gram. She is called the most beautiful model of Instagram. The world’s first digital supermodel, Shudu was confused for an actual human being for the longest time. Cameron-James Wilson, a British fashion photographer, wanted to create an art piece that was a virtual celebration of dark-skinned women. Her main inspiration is the Princess of South Africa Barbie.

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Founded by former YC Alum and serial entrepreneur, Marsplay is a socially curated shopping app, that seeks to employ the long tail of influencers to surface discovery & commerce of interesting fashion products and brands - fulfilling a felt need to stand out, in one’s attire and accessories, in the age of homogenised fast fashion.