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Matt Blumberg says

Thanks, Laura! This is a great deal for us. We’re proud of the CI startup we built from scratch, but like our sale of our fraud protection business last year, this leaves Return Path with our core data assets and a lot more time and energy and money to focus on our core business.

You can't technical your way out of the bulk folder. I wrote that a year and a half ago, and it's even more true today. Filters at the big webmail providers continue to evolve to meet new threats and new spamming techniques. Sending technically perfect mail won't get your mail into the inbox. Recipients have to want the mail and interact with the mail for good delivery.
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