Regrouped, remixed and redefined branded environments are providing diverse consumer experiences with human connections and that is what’s drawing people to places.

10 Corso Como, NYC

At their tenth global shop, 10 Corso Como in NYC is a perfect illustration of a mash-up of culture and commerce with edgy apparel collections, home goods, a farm to table restaurant and a museum gallery that has rotating exhibits.

It has pioneered an experiential concept store with a new vocabulary that blends fashion, food, art, music, design, and lifestyle, located at the South Street Seaport, an area downtown going through a regentrification. So, is it a retail store, restaurant or gallery?

The blurred lines in design continue to deliver unique experiences where people work live and play. On our social media platform, we highlighted a few examples of places that bring wonder to utilitarian spaces.

Westbrook Corporate Center Wi-Fi Lounge, Illinois

Speaking to the new amenity-driven spaces in the workplace, a lounge was created for the benefit of the building's tenants to enjoy a shared venue for them to enjoy.

Thoughtfully designed by Whitney Architects, the Reclaimed Wine Barrel, part of the Fusion Wood Panel Collection was the signature material that combined the rustic yet contemporary feel for space. So, is it an office, a living room or hotel lobby?

The Even Hotel Times Square, NYC

This hotel embodies the health conscious business traveler that wants to keep their daily routine on track, offering best in class fitness experience ( yes, workout equipment in each guest room!) healthier food choices and restful relaxing spaces.

Throughout the hotel ecological Porcelains Mixx®, was installed in the public spaces along with Interwoven Eco-Panels and the guest rooms has cork flooring to exercise on. Health and Wellness is the ethos for this hospitality brand. So, is it a hotel, spa or gym?

As consumers continue to define the experiences they want, the fluid nature of the design will evolve.

The IIDA NY chapter hosted the Hospitality Forum Event last week at the James Hotel in Nomad. ASI was a proud sponsor and a special call out to Gabrielle Jackson-O'Connor (our Materialista® muse) and co-chair of the Hospitality Forum and Rachel Cooper (ASI SVP of Sales) who was on the committee planning this impactful event!

The esteemed panelists shared their point of view on how the essence of creating a successful sense of place today is when the best of retail and hospitality converge to deliver an engaging and memorable experiences.

Barry Richards, Principal and Studio Leader, Rockwell Group, Past President of IIDANY Chapter and also Co-Chair of the Hospitality Forum, spoke about the new concept they designed for Capital One.

Capital One Cafe

Banks are now inviting places you can plan your financial journey, connect with your community and enjoy Peet's Coffee! The feature walls showcase the Interwoven Eco-Panels transforming banking into a happening. So, is it a bank, coffee bar or retail store?

Materiality, narrative storytelling, a collaborative process are the tools of the trade for the ever-changing expression for a brand.