Rise

Client

Liberty Mutual

Problem

How could we amplify Liberty Mutual’s sponsorship of Team USA at the 2014 Winter Olympics?

Executions

OOH, Print, TV

To amplify Liberty Mutual’s sponsorship of Team USA at the 2014 Winter Olympics, we paired athlete comeback stories – the centerpiece of the Liberty Mutual “Rise” campaign – within the right events and the right Olympics content. Leveraging the positive impact of socially active TV viewing during the ultimate live event, Liberty saw a dramatic increase in both brand and social metrics.