TECHNICAL REQUIREMENTS

This course introduces the basic principles of marketing and how they apply to our economy today. The student will be given the opportunity to apply elements of the marketing mix and market research in case studies. (Prerequisite: None) (3 credits: 3 lecture/0 lab)

This course covers the role of sales in the economy, the importance of a positive sales attitude, the importance of communication skills, the basic steps of a sale, and how a salesperson is viewed as a representative of a specific company. (Prerequisite: None) (3 credits: 3 lecture/0 lab)

This course covers the fundamentals of sales promotion, the types of promotional tools available, and effective use of those tools. This course also focuses on advertising including the various types of retail advertising options, the parts of the advertisement, and the creation of actual advertisements as a part of class work. (Prerequisite: None) (3 credit: 3 lecture/0 lab)

Visual display is an important part of the selling process. In this course, the student will analyze store image and create displays. The student will receive instruction on the principles and elements of design, lighting techniques, and how to utilize the appropriate props, mannequins, and fixtures. Students are required to build various types of displays. (Prerequisite: None) (2 credits: 1 lecture/1 lab)

The basic operational side of a retailing business is the focus of this course. The course covers information on housekeeping, cashiering, customer service, security, shoplifting, marking, receiving and storing of merchandise. Principles and techniques for physical layout of the selling floor utilizing retail layout principles to create a store image and ambiance along with the calculation of layout profitability ratios are addressed. (Prerequisite: None) (3 credits: 3 lecture/0 lab)

This course focuses on practical application of communication skills as they apply to selling. Primary attention is given to customer prospecting, utilization of information and skills to appeal to customer needs, completing the sale, and follow up and review. Significant time is spent planning, delivering and critiquing sales presentation. (Prerequisite: Instructor Approval) (3 credits: 0 lecture/3 lab)

This course is designed to provide the student with a purposeful occupational experience in the wholesale-retail marketing industry. Since each Supervised Occupational Experience is an individualized experience, a training plan is specifically created for each student in conjunction with the training station the student is assigned to. Supervised Occupational Experience can be offered as a cooperative arrangement, an internship arrangement, or other appropriate work experience arrangement. (Prerequisite: Instructor Approval) (6 credits: 0 lecture/0 lab/6 OJT)

Minnesota State College Southeast is an affirmative action/equal opportunity educator and employer. ADA accessible. MSC Southeast is committed to a policy of nondiscrimination in employment and education opportunity. No person shall be discriminated against in the terms and conditions of employment, personnel practices, or access to and participation in, programs, services, and activities with regard to race, sex, color, creed, religion, age, national origin, disability, marital status, status with regard to public assistance, or sexual orientation. In addition, discrimination in employment base on membership or activity in a local commission as defined by law is prohibited.

Minnesota State College SoutheastA member of Minnesota State

Minnesota State College SoutheastA member of Minnesota State

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