Tenaris

Tenaris is a global, leading supplier of tubes and related services for the energy industry

Sitecore Serves Global Company's Content Goals

The Client

Their mission is to deliver value to our customers through product development, manufacturing excellence, and supply chain management. Tenaris customers include some of the world’s leading oil and gas companies as well as engineering companies engaged in constructing oil and gas gathering, transportation and processing facilities. Tenaris' principal products include casing, tubing, line pipe, and mechanical and structural pipes.

The Challenges

Tenaris needed to overhaul their corporate website and begin consolidating multiple language- and country-specific websites into one content management system. The global corporate communications team at the time did not have an efficient means of updating content and communicating with constituents.

The Solutions

Working with a design and marketing agency out of Houston, TX, Roundedcube analyzed the new corporate website design and filled in the remaining gaps in the user experience, but ultimately worked on the content modeling, architecture and development of the new website. In addition to providing a highly structured content model in Sitecore CMS, Roundedcube built automated content migration and translation tools to ease the process of moving existing content and translating the content into new languages previously not offered. To provide an effective search tool, Roundedcube integrated Coveo Advanced Enterprise Search.

To aid in the critical re-launch of the corporation's online presence, Roundedcube developed a 301 redirect management tool directly within Sitecore CMS to allow Tenaris the ability to specify URLs from the former website to be redirected to the new pages and indicate to search engines that the page has permanently moved to the new location. A .NET web app compliments the solution by allowing the initial massive number of redirects to be loaded automatically.

The Results

After a smooth roll-out of Tenaris.com, Tenaris has created multi-lingual country websites using the new Sitecore CMS implementation. Tenaris is able to provide substantial amounts of content quickly and in a very well-organized interface; and has the capability to personalization features for their partners.