iYFA is an eco-tech company and our vision is to make advertising more accessible and affordable for small and medium-sized businesses by way of invention and new ideas on already established marketing methods.

Eco-tech entrepreneur Arthur Chirkinian launched iYFA in 2015 with the vision to make advertising more eco friendly and accessible and affordable for small and medium-sized businesses. The result is a new advertising platform which makes use of market-leading digital technologies while having the impact on the environment at the heart of its operations.

iYFA introduced wide range of compostable, biodegradable and eco friendly products which are made from raw material and other natural resources like corn starch. Our products are accessible and affordable for small and medium-sized businesses.

iYFA is not only dealing with biodegradable and compostable products but iYFA is also providing affordable and accessible services such as Advertising, Exhibitions, Merchandising and Augmented Reality, now customers can attract their customers with our augmented realty app, as our app helps you step into your digital High Street and access local offers and promotions. You can have fun interacting digitally with independent retailers, discovering their latest offers, while doing your bit to help grow your local economy.

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iYFA Going Live

iYFA GoingLive

Ever heard of Glossophobia? No? Well, it’s a Greek-derived, really cool and correct name for the fear of public speaking. Public speaking is often cited as something that scares a great many people.

Communicating your ideas clearly and presenting them openly in public is an essential part of success across numerous areas of life. Being a good public speaker can help you grow your business, advance your career and help
you to form strong relationships.

So, here are the eight iYFA Top Tips to help you present your message for best effect.

1) Preparation is paramount. If you know your subject from back to front it will build your confidence, relax you, and make your presentation far easier to give. This is our number one tip because it is the most important by far. As Benjamin Franklin said ‘By failing to prepare, you are preparing to fail.’

2) Know your audience. By knowing who is in your audience you can tailor what you are going to say exactly to their needs. Why are they there? What are they expecting to get out of your presentation? By knowing who they are means you have a better chance of building a relationship with them.

3) Tell a story. There is a truism that facts tell and stories sell. People want to feel emotions and love a happy ending. A good story has heroes and villains and you are the hero. For example: your customer has a problem, you have the answer to that problem and the result is positive (more profit, less pain, better
staff).

4) Inject your personality. We are all different, so don’t be a robot and hide the inner you; well maybe if you are totally crazy you might tone it down a little. Think how different comedians Jack Dee and Catherine Tate are.

5) Believe in yourself. It’s easy to feel like everyone is waiting for you to mess up, but in truth they want you to succeed. Remember you have something interesting to say and people want to hear it. And it doesn’t matter if you make a mistake; everyone does at some time.

6) Give an ‘Aha’ moment. Tell your audience something they don’t already know, something that will surprise. A nice line is, ‘Not many people will tell you this…’ and add something different; something that other people avoid saying.

7) Be self-aware. With everything you do you are presenting your personal brand and you need to be aware of what this is and not just when you are in front of an audience. How do you look, how do you sound, how do you come
across. If you aren’t a very energetic speaker you might need to pep things up a little – but that doesn’t mean you need to run around the stage.

8) Have an outcome. Remember why you are speaking. What is your goal? What do you want your audience to do? Are you building a relationship or asking them to buy? Many speakers leave their audiences not knowing what they
should do next; don’t let that be you.

So, the iYFA eight Top Tips to better presenting; we hope you find them useful. Have fun putting them into practice and please do let us know how you get on.