Rolex watches are robust, waterproof, simple and timeless. All this is thanks to incredible design dating back to the 60s, which remains as up-to-date and as stylish as ever. Wearing a Rolex watch is like wearing a piece of history.

The story

Luxury watch company Rolex was founded in 1905 by Hans Wilsdorf. The adventure started in London, where Hans and brother-in-law Alfred Davis set up Wilsdorf & Davis, a firm specialising in mechanisms for luxury wristwatches. Its sights set firmly on innovation, the company was quick to file a patent in 1906 for the adjustable bracelet, now a signature feature. Wilsdorf eventually filed the Rolex trademark in London in 1908.

Six years later, Rolex left London for Geneva. It continued to innovate with the waterproof Rolex Oyster, the duo-dial Rolex Prince and the Rotor self-winding mechanism. Combining innovation and perfection, Rolex gained an unbeatable reputation for excellence.

Rolextoday

Rolex watches are today the epitome of quality and precision. Each watch undergoes a series of stringent tests to ensure outstanding craftsmanship. Rolex makes close to 750,000 watches a year.