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Big Data Doesn't Work if You Ignore the Small Things that Matter

About this paper

While organizations are busy investing vast resources into big data initiatives, they may be forgetting – or ignoring – important things that could be costing them the most. In this Harvard Business Review paper, author Robert Plant explores why companies are spending millions on big data but overlooking the details that make customers happy. Learn more about the crucial elements you should be paying attention to and how these factors and big data work together for long-term customer loyalty and success.

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SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 80,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.