tt . eUnun te s. ueaks · nd · tles,y.u in . int theDl first:' - ",. JOE SEIDEL Product Design Engineer , ." . ,. -. -- ---- At Ford Motor Company; we go to extraordinary lengths to get rid of squeaks and rattles. From the prototype stage onwards, we run test models on a brutal <<rolling road" shaker machine, while an engineer like Joe Seidel pinpoints the source of the noise with a sensi- tive stethoscope. The engineers then propose a remedy which, if it proves successful, is applied to every similar model on the .............. "-. " " assembly line. There's a new spirit at Ford Motor Compan And everyone is involved-from the man in the corner office to the people on the assembly line. This dedication to quality is already paying off. Overall, a 25% improvement in quality since 1980, as reported by new car owners. At Ford Motor Company; Quality is Job 1. Ford Mercury LIncoln Ford Trucks