Super chicken soup for everyone

There is no need to introduce BRAND’S, the ubiquitous essence of chicken we are all given at exam time and when we are recuperating. Generally regarded as a health food (long before the term was coined), BRAND’S has never gone out of fashion.

Top image: http://livehealthyosu.com/2013/07/04/family-reunions/

If anything, the almost two-century old chicken tonic has been rejuvenated with continuing R&D and with science to back grandma’s belief that it does us good. To keep up with the BRAND’S journey, we hear from Dr Philip Tsang Fai of Cerebos Pacific Ltd.

Dr Tsang says, “As a Senior Principal Scientist, I am one of many scientists that our company employs in various areas of the business. One of the key areas that I am involved in is the research of BRAND’S Essence of chicken on body functions, where I am part of a dedicated Research & Development team.

“This team consists of scientists as well as product & ingredient specialists, production experts, quality specialists, food scientists as well as other R&D personnel, who work together to bring a new product to life. We also have a dedicated Quality Assurance Department whose role is to enforce consistent quality management systems and regulatory compliance thereby ensuring that our products conform to internationally recognized quality standards.”

What is the science behind BRAND’S® flagship product?

BRAND’S® has invested a lot in research and technology. In fact, we were among the first food product companies (and probably the only one) back in the late 1980’s that invested heavily in scientific research for a food product, to the standards of product scrutiny normally carried out only by pharmaceutical companies for drugs. As a food product, there isn’t a regulatory need for it to undergo such scrutiny, but we wanted to understand the science behind the product and establish its efficacy.

The initial part of our scientific research focused on proving its efficacy. We collaborated with renowned universities to prove its efficacy and publish the evidence that scientifically supports what was traditionally believed.

Today, BRAND’S® Essence of Chicken remains the first and only essence of chicken that is clinically proven. There are 40 scientific papers on its efficacies published by leading universities in Japan, Korea, Taiwan, Hong Kong, Malaysia, Thailand and China. These studies have identified a number of health aspects including: reduces tiredness and improves concentration.

Has the formulation been tweaked over the years?

The formula is largely the same, but over the years with technological advancement we are able to improve on the extraction process and deliver consistency in quality and efficacy.

Building on the foundation of BRAND’S® Essence of Chicken, we have over the years developed more than 60 products to meet specific consumer health. These include a range of BRAND’S® Essence of Chicken variants with traditional Chinese medicine (ginseng, cordyceps, tangkwei), and non-chicken essence related products such as MycoProtec Essence of Mushroom to protect and enhance the immune system, Gen U Ginseng Nutritive Drink to support cognitive performance and clear thinking, and health supplements like ActivMove which helps in promoting joint comfort and mobility.

How does it help to reduce tiredness and improve concentration?

Based on the various studies, essence of chicken has been proven to:

Facilitate the recovery from physical fatigue and reduction of tiredness, which could be contributed by its effect on the improvement of metabolism[1], and this improvement of metabolism could be achieved through its effect in enhancing insulin function[2].

Enhance attention or mental concentration as well as alleviating mental fatigue which are related to its facilitation of cardiovascular support to cognitive function.

Comments

I’ve been taking Brand’s Essence of Chicken regularly for more than 40 years since my primary school days to the present. I swear by its efficacy as it helps enhance my attention and alleviate mental fatigue.

Have been drinking brands essence of chicken since I’m a teenager during my exams and when I’m into adulthood whenever I feel tired and needed that extra boost . Now im a mum , I gave it to my child during his exams too . It’s just like a traditional drink that goes generation to generations

I need this to regain back my energy as past few days I’ve been taking care of my sick toddler . Waking up numerous times in the middle of night cleaning up all the vomit mess etc ….. I’m exhausted !!!!

YES!This was a super Chicken Soup for everyone, I am a mother, I got three kids always take care them and do house work very busy and tired, I always directly drink this been my power drink and continue support me everyday.I also one month few time steam Chicken put Chicken Essence give my kids to eat and drink, their love very much especially my daughter she is school team jogging member always need more power must drink more.haha
liked and shared
hope to win this awesome giveaway let my family power up.tks!

A long time ago when I was still a student, my mum would asked me to drink BRAND’S® Essence of Chicken whenever I seemed tired and needed that extra boost. Now, I am taking BRAND’S® Essence of Chicken as they have health benefits, and keeps me energetic and alert, helps me to better concentrate in my work .

When I was still studying, my mom used to buy me BRANDS Essence of Chicken. She said it’s to give me that extra boost of energy. Then I had a family of my own, my hubby buys BRANDS Essence of Chicken for us to keep with the kids. I’ve never been happier and my mood has been the best. It keeps us fit, healthy and strong. I now recommend it to my nieces and nephews, specially when they are cramming for the exams or during those horrible flu season. And of course, this would be the best Christmas gift for them- health in a bottle!

Winning them allows me to add into cooking for the family. With the erratic weather these days I could use a couple of bottles into chicken soup and warm the stomachs of my loved ones in family. Thank you!

Liked & Shared ! <3
I hope to share this with my family because it's something that will keep all of us at pace on work/ school, giving us the focus , and healthy lifestyles , and also, BRANDS Essence, is our one and only choice to keep us healthy, and this will definitely be the best for them !

Take chicken essence before important meeting kept me alert! Also during my confinement I take it daily for a month and it really helps me to be able to cope with new born babies for my first two children. Love chicken essence

With today’s busy lifestyle, it is inevitable that a lot of people, including me are under a lot of stress and are feeling too tired mentally. This is especially so for me as I discovered that my memory is not as good as before. That is why I seriously need a hassle-free tonic like BRAND’S Essence of Chicken that will provide me with the daily nutrients required for my health maintenance and mental alertness. Liked and shared
FB: sweetie pheng tan

Since primary school and Secondary school , Mummy has never stop giving me Brands Essence during my exam period … When I went to Diploma and Advanced diploma, I never stop introducing to my friends these during exams . Finally I passed my degree exam all because of Brands Essence❤️ Brands essence has accompanied throughout my success.! I will continue to recommend Brands essence to everyone out there!

Brand’s Essence of Chicken is really the first thing i think of when i’m feeling tired & drained out. It can recharge my energy levels after consumption, just consuming one bottle can help me feel great the next couple of days!

I have been drinking Brand’s Essence of Chicken since my school days. Mom gave it to me to keep my mind in good shape when I’m studying. Now that my mom is old and often gets sick, so I bought it for her. Brand’s Essence of Chicken is really a good tonic suitable for the whole family

BRAND’S Essence Chicken really help me and my family a lot . when I having my 2nd pregnancy my MIL pass me a bottle of BRAND’S Essence Chicken as it give extra boost of energy during my delivery . and during my kids exam time I will prepared them a bottle of Essence Chicken too for them to focus and concentrate . as a mother and a grandparent now I always give the best to my kids and grandchild .
and I believe BRAND’S Essence Chicken will keeps us energetic and alert , and stay healthy

I will always give my hubby a bottle sometimes 2 bottles of essence of chicken in the morning to perk him out as he has to travel very far to his office. Due to lack of sleep, it is very dangerous, that why essence of chicken is a MUST in the morning.

Im a full time working mum with a 19mths old toddler and im currently pregnant. Everyday i awake at 6am to prepare my toddler’s breakfast & lunch before i go for work. After work, i do some marketing then back home & get busy with washing & tidying and spending time with my toddler. Everyday im rushing, rushing & rushing. Im often tired and i always count on BRAND’S Chicken Essense to boost me up.
Hope to win. Its the best Christmas pressie for me now!

Brands Essence Chicken! When i was young and still in school, my parents use to buy this to make me smarter! Not sure whether i got become smart or not la. But i got feel their love for me! Hope i win this so that i can give it to my ageing parents!

Brand’s Essence of Chicken is very nutritious and at the same time delicious. It can give energy that I need for the whole day of work. And almost anyone can take it so I will share it to my husband and be healthy and strong!

Drinking BRANDS Essence of Chicken is a good habit of mine since secondary school. it is my energy booster that makes me stay awake for my hectic lifestyle. Lazy person like me who seldom do exercise , taking Brands every day is the faster and smartest way to boost my system immune ! I trust it because I seldom fall sick because i have a strong body. Despite having a hectic day, I will have a restful night and sleep soundly too! Thank you Brands!

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MedHatter looks like a newsletter; feels like a blog. We are a platform for common folk to air their concerns and for suppliers to educate and understand their customers. Visitors are linked by subject matter rather than location, and as health matters apply to everyone, geographical borders don’t exist.