Methods for creating customer loyalty

- Every world class company consciously creates the system…for getting and keeping best customers.…Just ask Doug Burgum, who in 1983…purchased Great Plains Software…in Fargo, North Dakota, at the ripe old age of 27.…Doug brought a unique perspective that originated…from his summers as a kid working…for his relatives' grain elevator business.…Doug said, "When you've got a grain elevator,…"the people you serve are landowners,…"and they move the ownership of that land to their children.…

"You served customers for a lifetime."…Doug brought the passion for lifetime…customers to his new acquisition.…He bought Great Plains because it offered…online accounting systems that could compete…with those produced by larger companies.…He had the right product.…Now he needed a system to help him keep customers for life.…He began early on to compile a…state of the art customer list…and turn it into the company's number one loyalty tool.…

Beginning in the early 1980s, the company…designed into each user package, a code that,…after 50 transactions, blocked work.…

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Author

Released

9/3/2014

Do loyal customers still exist in our wired world? Yes, but you have to work to keep them. In this course, customer-loyalty expert and best-selling author Jill Griffin outlines a three-step process for understanding who your best customers are and how to keep them loyal. First Jill explains why not all customers are equal and why the first step in building customer loyalty is to know who your best customers are. She then shares proven customer-retention techniques, using examples from large, successful organizations, and shows how you can learn from your best customers' buying behavior. Last, Jill provides guidance on how to embed customer-loyalty practices into every level of your organization.