Results

Evolve! has been instrumental in driving over 5,000 Signups and creating massive market awareness

Early this year, social media startup Nestivity commissioned Evolve! to launch community engagement software tools for Twitter. At that time, Nestivity had no marketing presence and zero brand awareness. In the first three months, Evolve! enlisted dozens of social media influencers who helped drive more than 3,000 signups before the Beta was launched. Evolve! also developed a high profile PR and social platform for Nestivity to host discussions about best practices and ROI of building community on Twitter with some of the largest, most engaged brands on Twitter. Outcomes to date: Evolve! has helped Nestivity build genuine brand awareness, generate hundreds of sales leads and build relationships with some of the world’s largest, most engaged agencies, brands and influencers on Twitter.

Challenges:

Launch a new product and new product category from scratch.

Re-educate the marketplace: Twitter users are accustomed to one-off, fleeting exchanges on Twitter. For in-depth conversations, they are accustomed to moving to another platform.

Few brands have the resources/understand how to build community, and few have dedicated resources to do so.

Start with no marketing presence and zero brand awareness.

Solution:

Identified and activated a community of social media influencers who helped drive signups.

Identified/recognized the 25 most engaged brands on Twitter.

Introduced Nestivity to these top brands and social media influencers in the context. of speaker panels, “Tweetcasts,” press interviews, and one-on-one conversations.

Ran multiple social campaigns on behalf of Nestivity to create qualified leads

Created a “herd mentality” with the press and influencers to drive signups

Developed content to further establish Nestivity as thought leaders on engagement on Twitter.

Results:

5,000 signups before version 1.0 was released

90 blog and press stories generated through word-of-mouth marketing

Business relationships with some of the most engaged brands, agencies and influencers on Twitter.

As a result of the Evolve! social campaigns, Nestivity was able to create longer term sales opportunities with Fortune 500 brands

Enterprise social software vendor harmon.ie set out to amplify its brand awareness and forge relationships with MVPs in the Microsoft SharePoint community in order to help generate sales leads and help close enterprise software deals. Beginning in 2011, they commissioned Evolve!, Inc., team members to identify and engage SharePoint community leaders globally as well as in targeted geographies. During a recent #SPJam Tweet Chat, more than 100 participants from the SharePoint community generated a total reach of 2,294,612 during the one-hour discussion, according to Topsy Pro. That’s nearly a million more Twitter users than #SharePoint during the same day, with 1,194,942 people users potentially reached. harmon.ie’s multi-faceted, multi-year social media, public relations, content marketing and in-person campaign has achieved ample Tier 1 IT press and SharePoint blogger press coverage, including dozens of product reviews; significant mindshare among Microsoft SharePoint customers and relationships with several of the most powerful influencers in the SharePoint industry.

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The people who have trusted us so far

Resources

A branded-content distribution program that aims to give marketers and advertisers a wider audience

Critical Mass will create branded content and drive targeted traffic to the content. Here’s the kicker: Evolve! will guarantee that a certain amount of people will see the content. Content is valuable, but not as valuable as getting eyeballs on the content.