What do you do, how large is the company, where are you based, when were you founded? Why were you founded? What are your business goals?

6. Sum up your brand in one sentence

7. Tell us three words that describe your brand

8. Picture your brand as a human

What does this person listen to...wear...read...watch...?

9. Tell us about your customers

Who are you are trying to reach? What problems do you help them solve?

10. Tell us about your competitors

Who are they? How is your brand different? What do they do better or worse than you? What do you admire about the competition?

11. Tell us about your marketing activity

What channels do you use? What is proving most effective? How do you feel about your current tone of voice - does it reflect your brand?

12. Should your tone of voice be

Formal and professional

Warm and accessible

Pun-loving and tongue-in-cheek

Conversational

Authoritative

Lively

Serious

13. Are there any words or phrases we should use or avoid when writing the copy?

14. Anything else we need to know?

Why not take a look at the Sookio blog where we regularly share wisdom on best practice in copywriting. You can also sign up for regular tips on making your digital marketing sparkle - just look in the footer.