Augmented Reality: Goldrun NBC Bloomingdales

*I guess they’re not mentioning Playboy because the campaign is transmedia enough as it is.

“Bloomingdale’s and NBC are using GoldRun V2 to support their Fall Campaign, “Look the Part, Be the Part.” The campaign, which launched September 8th (Fashion’s Night Out), runs through September 26th, and allows shoppers at all of Bloomingdale’s 44 stores across the country to pose with virtual characters from NBC’s new Fall lineup. (((Presumably they’re buying something too, so one wonders what… hopefully it’s not the actresses.)))

“By taking and sharing photos using the free GoldRun app (http://bit.ly/aZxo5h), customers will have the chance to win a trip to Los Angeles for a set visit, as well as a grand prize trip to Chicago for a walk-on role in “The Playboy Club” TV series. (((Making the user a kind of mixed-reality augment of the TV show.)))

“NBC’s fall line up includes five new shows: The Playboy Club starring Eddie Cibrian, Whitney, Free Agents, Prime Suspect with Maria Bello, and Up All Night, featuring Christina Applegate, Maya Rudolph and Will Arnett. Representatives from Bloomingdale’s toting iPads loaded with GoldRun will be available to snap photos for shoppers. Customers are also able to download the app on their own iPhones and snap as many photos with the NBC stars as they like.” (((Augmented TV stars. Who are Playboy bunnies. Yup.)))