Mogae Digital launches Mobiya Trader in India

Mogae Digital has partnered with Mobiya to launch a suite of mobile classifieds services in India using the Mobiya Trader platform.

Designed as a scalable full service platform, Mobiya Trader has been specifically developed for India and other countries where text messaging still dominates mobile communications and mobile advertising. The initial services will launch nationwide focused on the domestic jobs marketplace and there are plans to launch a property service, a matrimony service and also a wider industry jobs service too.

Job seekers can use the new DomJobs service using SMS text messages to search for jobs and will receive daily updates about any matching adverts. Employers can also advertise by simply texting their advert into the Mobiya Trader service. Revenues are driven by user subscriptions and mobile advertising.

Tanya Goyal, Executive Director, Mogae Digital, said, “Our new DomJobs service will, for the first time in India, help in the creation of jobs among blue collar workers through mobile phones. This service reaches job seekers in ‘rurban’ (rural-urban) communities as well as the employers in the towns and cities and serves as an effective marketplace for bringing together blue collared workers and potential employers.”

The vast majority of mobile phone users in India do not have a smart phone or broadband Internet access; therefore, texting remains their primary communications method. Until now these types of domestic jobs were advertised locally in newspapers or by word of mouth.

Goyal added, “The Mobiya Trader platform is flexible and allows us to configure and roll out new classifieds services rapidly, in some case even within minutes. This is important in a country with multiple languages, religions and cultural preferences; we need to be able to create marketplaces that accommodate these differences whilst maintaining ease of use, speed and of course being fun to use.”

Mobiya’s CEO Martin Davis commented, “We are delighted that Mogae Digital has chosen to partner with us and use our Mobiya Trader platform to launch a variety of mobile marketplaces in India. With a mobile population approaching 900 million we are excited about the potential size of the customer base we will serve and the growing opportunity to deliver new services as India's mobile technology adoption accelerates.”