Dan Ariely launches his new "TED" book

Payoff: The Hidden Logic That Shapes Our Motivations explores the diverse and complex nuances that drive us to behave one way, or another.

Ariely, a behavioural economist well-known for his TED talks (15 million views to date), demonstrates that motivation is a far more complex topic than many of us may have imagined. His goal is to get us all to understand the complexity and range of motivation so that we can "create environments in which individuals are both more motivated and feel more meaning and joy in their work".

Payoff hits our bookshelves (virtual and physical) today and is available from Amazon and Barnes & Noble.