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Ambition Builder

Problem

HSBC wanted to build a platform to help their employees progress in their careers at the World’s bank. I came into this project mid-way through to help solidify the user experience and give the users an end-goal for using the platform.

Solution

After being briefed on the project and discussing with the current team. It became apparent that the product had all the necessary parts, but no story to tie it together. The platform needed actual ambitions an HSBC employee could relate with and achieve.