Expert Photography Portfolio Advice | When was the last time you visited your own website? If the answer is not “Today!” chances are, your website needs improving. Your website is your digital storefront – and it’s up to you if it’s a stunning showcase of your photography or just a mediocre website visitors abandon the moment it loads. At the end of the day, photography is a visual and an incredibly creative field, which means your website needs to be just as stellar as the pictures you take! We hate to admit it, but people do judge books by their covers. And your website is the cover of your every marketing move!

Let’s be real – we research pretty much everything we consider purchasing or investing in. We google it, Yelp it and read countless reviews long before we decide to click download, schedule a meeting, or book a session. Do you think your potential clients are any different? If they’re in a need of a photographer, they’re probably googling the services they’re looking for, opening all the links and narrowing down their selection based on the first impression the websites leave. How will yours stack up? We’ve gathered some of the most effective tips that will help you come up with a website that grabs the visitor’s attention and makes them want to book you on the spot!

If you had a website designed for your photography business more than a few years ago, chances are, it’s based on Flash. Flash was a go-to technology for setting up creative, dynamic and interesting websites. However, nowadays Flash websites take forever to load, look like they’re trying too hard, and they’re actually ranking very poorly on search engines, because they’re essentially interactive movie files and there’s no text search engines can index. To put it simply, Flash, just like fetch, is never going to happen!

Focus On Your Work | Expert Photography Portfolio Advice

We’re talking about a photography website here, after all, which means the number one reason most of the visitors come by will be your imagery, so give them that! While having a creative and attention-grabbing website is definitely your goal, you want to keep the design simple enough so the pictures you’re showcasing can stand out instead of being overshadowed by flashy design elements. If visitors can’t stop raving about the design of your website, yet barely mention your works, you have a serious problem on your hands.

Be Accessible | Expert Photography Portfolio Advice

We’ve been designing websites for photographers for over ten years now, and we noticed one thing pretty much every photographer overlooks: the importance of including the contact details. They usually focus on the design so much they either end up burying the details several clicks deep, or completely forgetting about them. However, if a visitor went through your portfolio and wants to schedule a session, will they be able to contact you? If you force them to click around mindlessly looking for your contact information, how long do you think it will take them to give up and look up another photographer?

You’ll want to feature the most important contact details on each page of your website, including the portfolio page, either in the footer or the header area – your phone number and your email address should definitely be there. It’s also a wise idea to set up a separate contact page with additional information, such as your physical address, or perhaps even a contact form that makes contacting you seamless and easy. And the best part – your potential clients won’t have to abandon your website to email you.

Keep The Navigation Simple! | Expert Photography Portfolio Advice

Never confuse your visitors! The last thing you want them is to focus on trying to figure out how to get from one place on your website to another; instead, you want them to navigate your website effortlessly and focus on your work. We’re all used to seeing the navigation bar with links to the most important pages at the top of each page, so give your visitors just that! Setting up unusual navigation will definitely spark the interest of your visitors, but also might end up frustrating them and forcing them to abandon your website.

Start A Blog! | Expert Photography Portfolio Advice

We’re not talking about a blog like the one you started in high-school, swore to maintain it till the day you become the next Carrie Bradshaw and then forgot about it after a few months. We’re talking about the official blog on your website, not on a separate free blogging platform. While there’s nothing wrong with those, including a blog on your website will help you boost your search engine rankings and get more traffic coming your way.

But it’s not just search engines that will appreciate a regularly updated blog – it’s your potential clients as well. Photographers hold a great deal of trust, and having an enjoyable and relatable blog on your website where you share industry tips and tricks, as well as bits and pieces about yourself, will help your potential clients feel like they already know you, which will make the actual session that much more enjoyable for them.

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Testimonials

I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.