Kate Upton and the Rise of the Curvy Customer

6/12/2013 12:28PM

Vogue editor-in-chief Anna Wintour writes of the magazine's June cover model Kate Upton, "if the high-fashion world seems incapable of figuring out what to do with her … then that's it's loss." On Style columnist Christina Binkley explains on Lunch Break. Photo: AP.

This transcript has been automatically generated and may not be 100% accurate.

... I ... welcome to lunch break ... shale I'm Simon console ... both editor-in-chief Anna went so Lance Bass of June cover model Kate Upton and added the snow what if when Fashion Wall ... seems incapable of figuring out what to do with ... them and said its loss Ms Windows ... would signal a major shift in the fashion industry has been taking place behind the scenes Plosser signs equals big profits ... in explained Wall Street Journal on Style columnist Christina ... Binkley ... thank you for being Makris a map ... Micra Christina and I went as much as it made a calculated choice to feature pop stand ... what's he really sang about high fashion and being ready to go pig out ... you know this that that this is like I look at the time bought for fashion Americans are getting ... so much bigger we see what's all over the place the one place we very rarely see it ... is in fashion magazines ... or in designer department stores ... so Kate Upton is not exactly class size will Goolsbee the franc your bed she is far Flesher than most the fashion world we've been seeing lately and she's been ... terribly Best ... Buy by the high fashion brands up until now we'll see where that change is Anna Wintour has has thrown down the gauntlet ... so why why ... did you sort of touched on this one is a plus size market has so much demand but so little supplied you would think in a free markets ... that people will be and that was signed machines saying hey let's let's do something as it doesn't get fat ... you would think I he I think that Steve Jobs would have identified that credit the years ago that thing was that the industry we have a lot more plus sizes out there ... you more than half the population in the U S where its at what is the equivalent of a plus size ... size up fourteen to sixteen if the average size than us ... but fashion ... brands don't want to associate themselves with that so if you look at injury ... which is what sells fashion it's always been in beautiful ... the truth is it's a very complicated thing to make small sizes and large sizes a lot of brands also ... shy away from the pulpit seats for the same reason it's expensive and difficult ... but that's really changing in a bit younger ... fashion lovers have been demanding an end almost revolutionary base they have been screaming we want actions we want short shorts mini skirts and ... all the trendy looks and some companies are starting to find that they really why after Shell to fill stock ... so what's different about plus size cost of this is been now ... and and you know it then is this something that in the past made it to sign up to it on to anything that when you offer ... nothing is to be actually are right they used to be a lot quieter at keeping the social media has ... a lot to do with this young people in this isn't really a trend is being driven by young women ... young people get out there and color on social media so they get hurt more often ... they also have a big solid decade worth of ... the information out there training and would be proud of their bodies to not be embarrassed about their curbs ... on there been a lot of her fashion once unethically dandelions ... like cookie bag Johnson ... under that done exceedingly well the actual since the start of the eight track record ... of success in caring for these curvy women ... and I'm you know that this screaming and yelling for the clothing at the same time this initial success with or on the edge of seeing a real change will increase the website this ... will change on the answer the ... right stuff Christina ... Binkley thank you very much heat on ... like ...