Monday, February 02, 2009

There are just some ventures that are destined to be "winners"It is about gut feelIt is about intuitive vibesIt is about hitting a chordIt is about reading the marketIt is about colors that come together well ...And in the case of Elbert's Cheesesteak Sandwiches - it is clearly about the taste

I was cavorting along the Rockwell Powerplant food court,When I noticed a long linePeople waiting patiently for their turnNecks stretched in anticipationEyes rolling with excitement

Elbert Cuenca of the highly successful and award-winning Elbert's Steak Room has just opened his new "baby"Immediately attention catching - with a pinkish neon sign, brushed stainless steel, black/white patterned tiles and tangerine walls,This new food stall outlet was wafting the smell of brown-grilled premium beef into the air,And attracting a growing crowd like a pied piper of sorts ...

The "cheesesteak sandwich" is the quintessential food of the city of Philadelphia in the United StatesOne hasn't been to Philadelphia if he hasn't had a cheesesteak sandwichTo that extent, the sandwich is known as a "Philadelphia Cheesesteak", a "Philly cheesesteak" or just a "Philly" ...Well the "Philly" has just invaded the Philly-pines

Elbert prepares thinly sliced (chopped) premium USDA beefBrowns them in a grilling/frying griddleSpreads them generously on a long roll (hoagie).Adds a touch of sauteed onions,A cheese of choiceAnd voila - ♫ "bibidibobidiboo"♫ ♪ .... a mouthwatering meal is handed to youReady to be devoured in lip-smacking, juice-dripping fashion

There is no other way to say thisSo let me go straight to the meat of it ...Elbert's Cheesesteak serves a goooooooooooood "Philly"Add some crispy french friesAn ice cold colaWith the charming Elbert himself manning the rampartsAnd you have the makings of a great sandwich experience ...

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comments:

rita : )
said...

man, i miss philly cheesesteaks. back in the US, that's one reason why we go to PA. where one has to eat standing up with both legs apart so the juice of the steak doesn't drip onto your shoes. anyhoodles, guess, i know what's for dinner tomorrow! don't forget the cheese fries, either. haha.

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