Price will consider expanding his staff of 120 if the new business keeps coming, and he'll have no shortage of job candidates.

Gravity has received more than 3,500 job applicants for the two openings it currently has posted, for a sales rep and a support staffer. That's up from the 300 to 400 applicants it usually gets for a position.

Existing clients have also been 100% positive so far.

"I'm actually shocked by the reaction from businesses," he said. "It has me on cloud 9."

But he said he knows that Gravity will have to provide the best service to its new customers in order to keep them.

"In the short-term [news reports about the pay] could help demand for our services," he said. "But clients won't stay with a company that's not providing a superior value."

About 70 of the company's 120 workers will have their pay raised to $70,000 over the next three years, with about 30 of those workers will have their pay doubled.

Price cut his own salary from nearly $1 million to $70,000 and lowered the privately-held firm's profit target to make the change.