Personal data: The emergence of a new asset class

The mountain of personal data about each of us is growing larger—and more valuable—every day. Indeed, personal data will soon emerge as a new asset class, but only if new legal, cultural, technological and economic infrastructures also arise to address concerns over potential misuse.

Bain & Company collaborated with the World Economic Forum to develop a guiding set of global principles to help in the evolution of a balanced personal data ecosystem.