According to a news source, “ProRodeo fans get ready! The
widely popular and iconic GEICO Caveman and Gecko personalities
are preparing to “Cowboy Up”!

”The Professional Rodeo Cowboys Association (PRCA) is excited
to announce a new partnership with GEICO (Government Employees
Insurance Company), the third-largest private passenger auto
insurer in the United States. GEICO will be unveiling its new
event footprint for ProRodeo fans at several rodeos this summer
and the WNFR in December.”

Rodeos are cruel to animals. The animals suffer not just in
the ring from the abusive techniques used to make a docile
animal buck and kick, but also when they travel, which is often
through the heat of the summer in cramped trucks and trailers.

GEICO wants us to insure our homes, autos, boats, etc., with
them. We wish they’d insure safe keeping for animals by
discontinuing their support of rodeos and the brutal activities
found at them.

COLORADO SPRINGS, Colo., May 9, 2011 – ProRodeo fans get
ready! The widely popular and iconic GEICO Caveman and Gecko
personalities are preparing to "Cowboy Up"!

The Professional Rodeo Cowboys Association (PRCA) is
excited to announce a new partnership with GEICO (Government
Employees Insurance Company), the third-largest private
passenger auto insurer in the United States. GEICO will be
unveiling its new event footprint for ProRodeo fans at
several rodeos this summer and the WNFR in December.

As an official partner of the PRCA, GEICO will have a
major presence on the PRCA’s GAC TV coverage. Rodeos
selected by GEICO for 2011 activations include the Clark
County Fair & Rodeo, Reno Rodeo, Pikes Peak or Bust Rodeo,
the Heart of Texas Fair & Rodeo and the Wrangler National
Finals Rodeo (NFR) in Las Vegas.

"We are proud to be partnering with the PRCA and the
exciting world of ProRodeo," said Ted Ward, GEICO vice
president. "ProRodeo has grown immensely over the years and
its fans are very passionate about the sport. This
partnership provides us with a great opportunity to build
GEICO brand awareness within this vast community."

GEICO’s sponsorship deal will raise awareness with
ProRodeo fans and create promotional opportunities with its
widely popular and iconic Caveman and Gecko personalities.

"Given that the majority of our membership and fan base
depend heavily on motor vehicles for their business and
leisure travel, this partnership is a perfect fit in
offering an affordable insurance option," stated PRCA
Commissioner Karl Stressman. "I have a great deal of respect
for GEICO and their parent company, Berkshire Hathaway…we’re
glad to have business partners of this caliber join us."

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