What’s Watt in 2014

Following a successful beginning to 2014, which saw us join the official EDF Energy roster as a tier-two agency, we’re excited to launch our first digital solution for the leading energy provider – a fully responsive B2B portal.

The EDF Group is one of Europe’s largest energy groups, with the UK subsidiary EDF Energy supplying six million residential and business customers with energy across Britain since 2003. Strong brand values guide the business, with a significant focus on efficient energy, which has resulted in EDF Energy becoming the largest supplier of low-carbon energy in the UK.

Following a highly competitive UK-wide tender process After Digital was elected to join a select group of multi-disciplinary agencies on the energy giant’s agency roster. As a core digital solution provider After Digital will work with EDF on a number of projects both in the UK and potentially in key European markets, such as France, to help the company achieve its online objectives and continue to operate as a leader in its complex market environment.

We’re delighted that just a month into this new relationship we were asked to create and develop a project focusing on optimal user experience design across a new fully responsive web platform. The platform supports more effective B2B communication and access to key information, to ensure members get the most out of their energy.

This innovative roster approach allows EDF Energy to benefit from each agency’s niche specialism and promotes collaborative creativity and ingenuity. Future projects could call upon any or all of After Digital’s full range of digital services, from digital marketing through to design and web development.

With our focus on socially responsible business practice and a commitment to remain carbon neutral since 2009, After Digital is thrilled to be working with an energy company whose principles and ethics align with our own.

David Johnstone, Business Development Director at After Digital, said;“We’re excited to be working with such an innovator and leader in the energy market. Being selected as an EDF tier-two agency gives us the opportunity to apply our expertise and experience to a diverse mix of digital projects and we look forward to working in partnership with both EDF Energy and the other roster agencies to support the growth of the business going forward.”