Tuesday, December 01, 2009

Who says that beauty can't change the world? Kiehl's is proving otherwise. In honor of World AIDS day (today), the company introduces Hand Care for a Cure, a Limited Edition version of its customer favorite, Ultimate Strength Hand Salve.

Donating 100% of net profits of each product dedicated to stemming the loss of life from HIV/AIDS, this heavy-duty moisture treatment is a thick, rich formula offering all-day care and protection to hands. Featuring a blend of select ingredients that allows skin to actually draw and absorb water from the air, this hand salve forms a “glove-like’ protective barrier against moisture loss.

“Dating back to 1996, Kiehl’s has been committed to raising awareness of HIV/AIDS by partnering with reputable organizations like Magic Johnson AIDS Foundation, YouthAIDS and amfAR,” said Chris Salgardo, president, Kiehl’s USA. “In fact, since 2001, Kiehl’s has proudly raised upwards of $1,000,000 for the cause! From inception, it has been our mission to always give back to the communities in which we do business, and to do our part to be a socially responsible citizen. And, we are thrilled that we are once again able to donate to amfAR, a charity that Kiehl’s has supported for many years.”

Winter chapped skin be gone. AIDS be banished. Kiehl's is here to help. Sustainable beauty at its finest. To order, visit www.kiehls.com.

100% of net proceeds benefit amfAR. "Founded in 1985, amfAR is dedicated to ending the global AIDS epidemic through innovative research. With the freedom and flexibility to respond quickly to emerging areas of scientific promise, amfAR plays a catalytic role in accelerating the pace of HIV/AIDS research and achieving real breakthroughs."