Using playfab to also build a whitelabel app store?

Assuming with in-game monetization tooling existing with Playfab, that if I wanted to create an internal app store within my game - to unlock access to paid content or mini-games - that this is possible? Primary challenge here I'm guessing would be allowing 3rd party authoring of the content/games would likely have to happen outside Playfab and then ingested into our Playfab instance. Any other thoughts?

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We're working on a user generated content service within PlayFab now. That should make what you're trying to do far simpler. We expect it to be available to preview in early 2019. Keep an eye out for more details.