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Handmark Launches Mobile Store Platform

Not to be outdone by Apple, RIM, and other smartphone manufacturers, veteran mobile app publisher Handmark today announced its new Mobile Store Platform. The company is promising handset manufacturers a fast, turnkey solution for launching
their own native, on-device mobile stores full of games, apps, ringtones, and more.

Right now, the platform works with Windows Mobile devices, but the company is working to add support for other platforms. It features a customizable interface that's device-specific, a QA and certification system, user reviews with star ratings, search capability, carrier billing, and a customer support system.

No word yet on the appearance of individual stores that consumers can actually buy from.

Update 4/27/09: an original version of this post identified the new platform as being created by Handango, not Handmark.

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