Shell Malaysia has pulled advertisements of a smiling woman — because men wouldn’t stop pawing her and posting pictures to social media.

According to Mashable, the ad in question is a cardboard cutout of Nor Shafila Khairusalleh, a 25-year-old woman who works for Shell. She rose to internet fame in November, when cutouts of Khairusalleh proffering bottles of water were immortalized as memes.

After photos went viral of men groping Khairusalleh’s breasts and crotch, grabbing her nose and otherwise foisting themselves upon her image, Shell removed the cutouts from all of its 950-plus stations in Malaysia, characterizing the men’s “extreme behaviour” as “disrespectful” and “distasteful,” according to the BBC.

“We urge netizens and members of the public to refrain from sharing these images further,” the company said.