We’ve been brainwashed over the years to thinking that all fat is bad for us. That it makes us fat and causes heart disease and cancer and everything in between.

Even though the mainstream media is starting to share the message that fat is not only NOT bad for us and that it’s actually extremely necessary for optimal health, the original messaging is rooted really deep. For so many women, their little internal voice still says over and over, “Fat is bad. Fat makes you fat!”

It’s led so many of us to thinking we are doing the right thing for our health and weight by eating low-cal rice cakes, oatmeal and pretzels.

By avoiding fat, even saturated fat, you are actually working against yourself when it comes to cravings, energy, health and weight.

Not only does fat taste good,,,um, yes please pass the grass-fed butter!...fat is your body’s most stable fuel source. And it's our 'secret sauce' to help you lose weight!

When you balance out your meals by adding in a lot more Friendly Fat from foods like coconut, avocados, raw nuts & seeds, grass-fed butter or ghee, and pastured full-fat animal food, you can expect to experience things like:

Fewer cravings

Better energy

Less anxiety

Weight loss

Healthier skin

Less discomfort in joints

More sound sleep

We’ve coached thousands of sometimes reluctant people to adding in more Friendly Fat and it’s actually been life changing for many.

Like when Angelle had two clients in a local ‘biggest loser’ weight loss contest and coached them to add in lots of Friendly Fat at every meal. Initially one of them, pretty frustrated, said, “Angelle, I’m trying to lose weight and you’re having me eat so much fat!” She ended up trusting the process and guess what? These two women took 1st and 2nd place in that contest, while other women had been counting calories and points and NOT enjoying all of their low-fat food.

Or, when Jill coached a client who was struggling with afternoon energy crashes and sugar cravings; instead of having her change her beloved breakfast and lunch meals completely, Jill asked her to simply add in Friendly Fat and more Powerful Protein. By adding in more fat and protein, her energy increased and her cravings decreased.

While you do want to avoid all trans-fats and vegetable oils (soy, canola, etc), you want to add in lots of Friendly Fat at every meal, especially if you desire to lose weight.

You’ll notice that as you tune into our body more and more, you’ll know just what it needs to feel satisfied and nourished. There’s no one-size-fits-all here. What your body needs changes throughout the month and from season to season. Spring and summer are seasons where your body might ask for less Friendly Fat than it wants during Fall and Winter. Start adding it in and then tuning in. You’ve got this, girl!

AND, if you are really ready to jump start your weight loss, calm those cravings and boost your energy, you'll want to join the hundreds of women who have done just that in our 14-Day Fall Cleanse. Our menu plan is designed with the 'secret sauce' and will kick you right into fat-burning mode! The next session starts on October 9th and doors are open to register from September 28th - October 5th. Here's just one of the many testimonials we've received in our private Facebook group:

“No weighing, measuring or counting points! I am amazed that even with adding the fat to my meals, I'm losing weight. I know this isn't just about weight loss, but what a bonus! And I've never felt better!!! No need to snack, I feel full at meals and even stop myself from cleaning the plate because my body’s telling me I don't need any more!!!”

What do we usually do when things get stressful? Often times we keeping going. Keep pushing. Keep hustling. Keep grinding.
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If you find your life overwhelmingly full and you're always in a hurry, perhaps the best remedy is not to step on the gas. It is not to push, grind, force, crank it out, hustle, lose sleep, compromise connection within ourselves, our self-care and our loved ones. It's simply to step back and recover from the motion sickness and recalibrate your bearings.
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All while listening to the new belief in your mind:
* I do have time.
* Life can continue without me rushing about.
* My family will manage without me for this hour.
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Jill wrote a blog post this summer entitled: “what to do when you’re over doing it” and we’re sharing it again because this week, she had similar conversations with over 8 women that are feeling rushed, frazzled, overwhelmed, run over by their to do list, and tired of the constant speed and demands of life.
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Here’s what we know:
It’s not possible to create a nourishing life when making decisions from a place of anxiety, overwhelm, stress, should’s, ought to’s... ______
It may feel counter intuitive to do what she’s suggesting, but would you give it a try? Share your thoughts in the comments below. Full blog post linked in profile.

We've been loving coaching 200+ women through our 14-Day Winter Reset this past month. It's so fun to witness how women go from seeing themselves someone who always fails at this kind of thing to seeing themselves as a woman who can be successful given the right support, community and mental framework. ——— A lot of the work we do in our coaching is helping women reframe the way they see themselves. So often as women, we equate what we DO to who we ARE. Then even when that identity doesn't feel like the right fit, we feel like we are stuck with it. Too often we hold onto identities that don't serve us like 'I am bad because I make bad food choices' or 'I am a worrier who will always have anxiety' or 'I am a hard worker and I can't take time to take care of myself'. ——— We hold on tight to these identities even when they don't match up with the woman we really are in the world or the woman we want to be. Then, we make decisions to reinforce that identity and feel like we can't change or be different. ——— The good news is that if we are willing to reframe how we see ourselves and how we talk to ourselves, we can step out of that old identity that keeps us stuck. We can see ourselves differently and then show up differently in our lives. ——— In our recent blog post, Angelle shares how she went from dreading the question, "So, what do you do?" to learning to see herself differently and let go of an identity that kept her feeling stuck. Plus she shares a picture of how she reframed her age and did something she almost didn't even try because she thought she was too old. You can check it all out on our blog, linked in profile. #nourishtoflourishsociety #iamlovingme #selfcare #nourish #yogachallenge #50thbirthday #selflove #reframe