Could Kansas City Be The Next Startup Hotspot?

02/15/13

Daniela Walker

Cofounder of TechStars, Brad Feld, purchased a house in world's first Google 'Fiberhood.'

TechStars cofounder Brad Feld believes that Google Fiber, the search engine’s fiber optic internet service, will change the way startups can facilitate business. He believes in it so much that he bought a house in Kansas City, currently the only city in America to be blessed with the extremely high speed internet.

This house, known as FiberHouse, is not for Feld to live in but specifically intended as an incubator for startups. Feld and a panel of judges will choose up to five people to live in the house rent-free for a year, to work on their start-ups. The chosen applicants have to show the innovativeness of their start-up as well as their ability to leverage Google Fiber.

In this episode, the PSFK team will guide listeners through six main insights into why customers still care about the store in the age of commerce (hint: they still love brick and mortar!—here's in-depth research into how retailers can meet their new expectations).

Explore how three retailers are going beyond the point of transaction by dedicating store space to on-site services, introducing shoppers to different activities and skills related to their product mix

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