PCH Internal

Publishers Clearing House does neat contests and promotions online at pch.com where users can win prizes or order merchandise at deep discounts.

What drives this contest website is a pretty complex application on the backend that product marketing people use in-house to build pages of promotions and offers. We began with a User Experience Evaluation which then led to a consulting agreement to redesign the site and make it easier to use for the marketing folks, which were struggling with the existing application.

We reorganized the application sections, created a new visual design and altered the taxonomy and copy to make it more user-friendly for the non-technical marketing folks that use it, then provided the Photoshop files with developer notes and worked with their team as they coded the redesign.