Another Oregon company will be grilled on national television by a panel of business executives on "Shark Tank."

Viewers can watch this Friday at 8 p.m. as business partners Matt Franklin and Mike Lane of Portland pitch their posture-correction product, PostureNOW, to a panel of often cranky and discriminating judges on Season 4 of the ABC show.

"Terrifying," is how PostureNow's Franklin describes the experience of taping the episode. "I think I can speak for both of us in saying it was probably the most stressful and traumatic experience we've ever been through. You think it's going to be fun but as soon as we got in front of those judges all the memories of how they put down or made fun of or insulted businesses came flooding back."

In the end, Franklin said it was definitely worth doing, maybe even more so because it almost didn't happen.

Franklin and Lane flew to Dallas, Texas, to audition for the last season of Shark Tank. They waited in line with about 1,000 other hopefuls and made the finals, only to be cut unexpectedly just before taping began.

"It was awful," said Franklin. "The producer said they'd call us back for Season 4. We didn't think it would happen, but we did get the call."

Franklin and Lane got an assist demonstrating their product for the judges from husband and wife dance team Jonathan Roberts and Anna Trebunskaya of "Dancing with the Stars."

Franklin and Lane developed their prototype for PostureNOW about three years ago and today sell about 600 units a month at $39.95 retail, plus shipping. It's still a side project for both of them, but they hope a dip in the "Shark Tank"will catapult sales.

"We really don't know what we're in for," said Franklin. "Best case for us is we get a call from Walgreens after the show airs with a request for 50,000 units."