I haven't been able to reproduce the same effect that I've seen in the commercials. It only looks like a clear gloss when I put it on; even if I wait between applications. I am American of African ethnicity.

This product is intended to go under lipstick to even the color of the lips. But I don't need it or use it for that; I just love the color. When I apply just a little bit, my lips look like they have been kissed by a berry.