Paul O’Mahony: Let emails do all the heavy lifting

Social media

WITH the advent of social networking sites such as Facebook, Twitter and YouTube, we generally hear less and less about email marketing. Somehow it doesn't seem as sexy. But email marketing is key to monetising your social networks!

WITH the advent of social networking sites such as Facebook, Twitter and YouTube, we generally hear less and less about email marketing. Somehow it doesn't seem as sexy. But email marketing is key to monetising your social networks!

It is one thing to place a post in front of thousands of people and hope that they see it in their busy social network timelines; it's another to deliver a personalised message directly to your ideal client's inbox.

What if you could get the best of both worlds; email marketing and social media marketing? It is possible. If you are currently using an autoresponder to manage your email scheduling, you may not have noticed a feature that allows you to post your emails to all of your social network followers. Whether you are using getresponse.com, aweber.com, icontact.com, mailchimp.com, infusionsoft.com or ezeesocial.com, they each have a little known feature which allows you to share emails with your social followings on Facebook and Twitter enabling your emails to go viral.

Using this method your communications are no longer limited to your email list but available also to your prospects following you on social media widening your firm's reach dramatically.