General Electric Missed out on Buying Apple for $2Billion in 1996

General Electric could have had Apple a company with about $607 billion market value today, for just $2 billion 20 years ago in 1996, said Bob Wright, a former NBC Universal chief.

The consensus in the room was we can’t do anything with this. This is way outside of our game. We were not a Silicon Valley company,” Wright said.

The opportunity arose during a meeting with then Apple CEO Michael Spindler in 1996, Wright told CNBC’s “Squawk Box.” According to Wright, Spindler broke down in the middle of his presentation, lamenting that the stock was “killing him” and “the investors are on his back, and he can’t get this thing rolling.”