Delivery status

Delivery status

Learn about delivery statuses and how they affect your campaigns, ad groups, ads, or keywords.

Delivery status tells you if your campaign, ad group, ad, or keyword is operating correctly. The status Eligible indicates that your ad or ads are available to be displayed, unless there is an error with your account.

To determine the delivery status of your campaign, ad group, ad, or keyword:

On the Campaigns page, click the Campaigns, Ad groups, Ads, or Keywords tab.

Check the statuses of individual items in the Delivery column.

To make it easier to find non-Eligible statuses, you can sort the Delivery column by clicking the Delivery column header.

Note

On the Keywords tab, you can click the ellipsis icon next to a keyword's delivery status to get an explanation of the problem and how to fix it.

What this means: Your bid on this keyword is too low for ads associated with it to appear on the first page of search results.

How to fix it: To get your ad on the first page, use the Estimation option on the Keywords tab to increase your bid to the recommended amount. (You must first select one or more keywords by selecting the checkbox to the left of each keyword.)

How to fix it: There are no campaign-level or ad-group-level issues. If your campaign's delivery status is Eligible, you will also see a light bulb icon in the Delivery column. Clicking this will bring up a window showing some ideas for improving this campaign's performance. For more information, see Use Bing Ads Opportunities for ideas to improve your campaign.

How to fix it: The Bing Ads team responds to requests as quickly as possible -- most reviews are completed within a day. After we've reviewed your request, we'll change the status of the ad or keyword and send you an email summarizing any approvals or disapprovals.

What this means: We tried to charge your primary payment method five times (and, if you have one set, your backup payment method three times), but the charges were not authorized. All of your accounts have been paused, and none of your ads are displaying.

What this means: This keyword has very little or no search history on the Bing Network.

How to fix it: You may be using a long keyword with exact match or phrase match — try changing the match type to broad. Note: If you’re advertising a brand name or product, you can choose to do nothing and wait for traffic to increase.

What this means: This keyword isn't in effect because it conflicts with a negative keyword.

How to fix it: To start showing ads for this keyword again, first create a negative keyword conflicts report by selecting Negative keyword conflicts in the Targeting report section. Then delete the conflicting negative keyword.

What this means: This ad or keyword is not running because it is still under editorial review.

How to fix it: The Bing Ads team performs editorial reviews as quickly as possible -- most reviews are completed within a day. After we've completed the review, we'll change the status of the ad or keyword.