Hillary Clinton followed potential Democratic presidential challenger Martin O’Malley into the world of Snapchat to celebrate International Women’s Day.

Days after O’Malley joined the social-messaging app, Clinton and her daughter, Chelsea, used Snapchat to spark the “Not There” Campaign, which emphasizes women are not yet where they want to be in our culture.

In total, The Clinton Foundation sparked the alteration of 40 advertisements. They also created a “We’re Not There Yet” video featuring Amy Poehler, Cameron Diaz emphasizing the facts and data around gender equality.