PESTLE analysis for Apple company

br Japan . The consumers prefer handsets that have camera and multi text message as they are extremely into photos and video . The product did not have these features

Apple has undertaken several technological changes that have enabled it to gain a competitive edge over its competitors . The company has introduced products such as the iphone which have led to a breakthrough in the internet and communication industry (Apple , 2007 . The company has also been able to usher and pioneer mobile applications that have also boosted the sales of the iphone as well

as boosting software development in the market . The company continues to lead in the market spearheading various technologies in the digital world through its revolutionary products and services

Apple Company has faced some challenges in the market because of its lack of environmental friendly operations within the company (Apple n .d . Several environmental organizations have criticized the company for not removing toxic elements and chemicals in its products . The organizations claim that the company has not been aggressively pushing for the recycling of its products once they became old . The company has however been developing measures that will help in improving the environment by removing the toxic chemicals in its products among them lead , cadmium and mercury

The legal issues that have affected the company and that have also impacted its performance include the legal suits the company has d to the United States Copyright Office and the Library of Congress to criminalize jail breaking (Keizer , 2010 . The company has been facing challenges in the market with unauthorized applications being installed in its smart phone . Some of the users have been modifying the smart phone , a process the company is referring to as jail breaking . The modifications are done to the phone 's operating system rendering it interoperable and...