Executive Team

Liad Agmon

Co-Founder and CEO

Liad is a serial entrepreneur with rich experience as a startup founder and as a Fortune 500 executive. He founded information security vendor Onigma (acquired by McAfee) and social search company Delver (acquired by Sears Holdings). Following Delver’s acquisition, Liad served as a VP of New Services at Sears Holdings and on the board of its Home Electronics and Outlets business units. Liad served as an entrepreneur-in-residence at Bessemer Venture Partners and taught at the Entrepreneurship MBA program in Tel-Aviv University and at the Zell Program of IDC Herzliya. He holds a BA Cum Laude from Tel-Aviv University in Computer Sciences and Film Studies.

Omri Mendellevich

Co-Founder and CTO

Omri has over eighteen years of experience in developing profound big data, real-time systems. He was a Senior Team Leader at the Israeli Air Forces engineering unit, and he led an Engineering Team at Symantec, a leader in the information management and security market. Prior to joining Dynamic Yield, Omri was a Director of R&D at Virtual Web, an innovative start-up company focused on enhancing the engagement between site owners and their user base with powerful social tools that can be easily embedded on any website.

Ori Lavie

Senior Vice President, Sales

Ori manages all aspects of direct customer acquisition, from small businesses to enterprise-level sales, ensuring consistent growth in revenue and client reach. He is a seasoned sales executive with a deep understanding of customer acquisition and retention, and development of strategic partnerships. Before joining Dynamic Yield, Ori held numerous senior management roles in leading mobile and Internet companies. Most recently, Ori was VP of Sales at Comigo, and prior to that he was VP of Mobile Strategy at Conduit. Ori holds a BA in Computer Science from the Interdisciplinary Center in Herzilya, Israel.

Mukund Ramachandran

CMO

Mukund leads the Marketing team and is responsible for all go-to-market and marketing functions including brand & corporate marketing, demand generation, product marketing & sales enablement. He has over 15+ years of experience in senior marketing positions in high-growth companies such as Krux, DataXu, Tremor Video and Yahoo!. Mukund holds an MBA from the Thunderbird School of International Management, and a Master’s in Management Studies from BITS, Pilani, India.

Elad Rosenheim

Vice President, R&D

Elad heads Dynamic Yield’s R&D and oversees all features from architecture through go-to-market production. Elad is an expert in data infrastructure and has extensive experience building teams from scratch around big data and machine learning. Before joining Dynamic Yield, Elad built mission-critical systems for the Israeli Air Force and worked as a software architect at SAP. Elad holds an MA in East Asian Studies from Tel-Aviv University.

Colton Perry

Vice President, Channel

Colton leads the channel team at Dynamic Yield responsible for channel sales, technical and strategic partnerships and alliances, solutions and consulting partners, and corporate development. He has over 15 years of experience in leadership positions across technology, consulting, marketing, ecommerce, and sales with companies such as AutoTrader.com, Pet 360 (a subsidiary of PetSmart), EPAM Systems, and Monetate. He is also a member of the the advisory boards of Salesforce Commerce Cloud and IBM. Colton holds a Bachelors Degree in IS from Old Dominion University.

Blair Lyon

Vice President, North America

Blair is the Vice President of North America at Dynamic Yield, responsible for new customer acquisition, go-to-market strategy and revenue generation across the continent. Blair has 25 years of international and domestic experience and deep expertise across a plethora of verticals. Prior to Dynamic Yield, Blair was CMO at Jornaya and VP of marketing at Monetate, leading the company’s era of hyper-growth. He also spent 10 years as CEO of TMX Interactive, an agency he founded that received the “Top Agency Award” four years in a row from the Internet Advertising Competition.

Ali Byrd

Chief Financial Officer

Ali is an enterprise software veteran with a proven track record of delivering operational excellence and global scale to high growth technology companies. As a former corporate development professional at Microsoft and technology Investment Banker on Wall Street, Ali brings a wealth of transaction and advisory experience to his role as CFO. Prior to joining Dynamic Yield, Ali was CFO Olapic (acquired by Monotype), a visual content acquisition platform for brands, and CFO of Movable Ink, an email personalization startup he led to profitability. Ali holds a BSE in Electrical Engineering from Duke University, and an MBA from Wharton.

Nina Manor

Vice President, Human Resources

Nina leads human resources at Dynamic Yield, responsible for recruitment, training and development, and making Dynamic Yield the best possible place to work. Prior to joining Dynamic Yield, Nina was VP of Human Resources at INFINIDAT and spent four years at IBM as an HR leader, holding full responsibility for the recruitment process of several IBM acquired companies. Nina holds a B.A in Psychology from The Hebrew University of Jerusalem and M.A in Consulting and Organizational Development from Bar-Ilan University.

Oded Leiba

Vice President, Customer Success

Oded has more than 20 years of experience managing high-profile client accounts, overseeing customer success, and managing a wide variety of projects, including fortune 500 accounts. He has a vast experience in building and shaping global operations departments, along with his strong record of improving client retention, delivering outstanding customer service, and increasing revenue. Before joining Dynamic Yield, Oded was the Vice President of Customer Success at Clicktale, an enterprise SaaS that focuses on analytics and provides clients insight into their customers’ online behavior.

Driving Customer Engagement Across Web, Mobile and Email

600 Million

Unique Users per Month

10 Billion

Page Views per Month

600 Billion

Events Captured per Month

Board of Directors

Liad Agmon

Director

Liad is a serial entrepreneur with rich experience as a startup founder and as a Fortune 500 executive. He founded information security vendor Onigma (acquired by McAfee) and social search company Delver (acquired by Sears Holdings). Following Delver’s acquisition, Liad served as a VP of New Services at Sears Holdings and on the board of its Home Electronics and Outlets business units. Liad served as an entrepreneur-in-residence at Bessemer Venture Partners and taught at the Entrepreneurship MBA program in Tel-Aviv University and at the Zell Program of IDC Herzliya. He holds a BA Cum Laude from Tel-Aviv University in Computer Sciences and Film Studies.

Aviad Ariel

Director

Aviad is a General Partner at Vertex Ventures, where he focuses on early stage enterprise software companies. Prior to Vertex, Aviad was an investor with Bessemer Venture Partners, where he invested in and worked closely with some of Israel’s best startup companies including Traffix (acq. by F5), Ravello Systems (acq. By Oracle), Soluto (acq. by Asurion), Altair (acq. by Sony), Leaba Semiconductor (acq. by Cisco), Intucell (acq. by Cisco) and Wix (NASDAQ:WIX). Prior to Bessemer, Aviad worked at McKinsey & Co in NY, and he started his career as a software developer and a team leader in Scitex and Marvell. Aviad holds a dual B.Sc degree in Computer Science and Physics from Tel Aviv University and an MBA from The University of Chicago Booth School of Business.

Adam Fisher

Director

Adam is a partner at BVP, where he manages the firm’s Herzliya office focused on investments in Israel and Europe. He joined BVP in 2007 after nine years with Jerusalem Venture Partners, where he was partner in their New York, Jerusalem and Beijing offices. Adam covers several areas of investment at BVP, but is focused primarily on consumer Internet companies, such as MyHeritage, Wix, Soluto, BillGuard and Fiverr, in his current portfolio. During his venture career, he has been involved in multiple exits across sectors and geographies, including Allot Communications (ALLT), Axis Network Technology (acquired by Ace Technology), Cogent Communications (COGT), Dune Networks (acquired by Broadcom), Intucell Systems (acquired by Cisco), Native Networks (acquired by Alcatel), Storwize (acquired by IBM) and Traffix (acquired by F5). Adam received a Bachelor of Science in Foreign Service from Georgetown University where he majored in economics and international business diplomacy.

Eric R. Schnadig

Director

Eric is an executive, entrepreneur and investor with extensive experience building, leading, and advising public and private companies in high growth technology markets. Eric has played key roles in raising $100M+ in funding for early and growth stage companies and providing over $2.6B in liquidity to investors and shareholders.

Currently Eric is the CEO of Tervela, the creator of Cloud FastPath, the market-leading Data in Motion software as a service (SaaS) platform. Previously Eric was Senior Vice President of Worldwide Sales and Business Development for publicly traded Unica Corporation, the #1 provider of marketing automation software, where he grew annual revenues from $3M to over $120M before the company was acquired by IBM for $500M. Eric also held sales and marketing roles at Kenan Systems, during Kenan’s growth from $10M to over $250M. Eric was a Director at Neolane, S.A. (bought by Adobe for $600M) and Empathica (bought by Mindshare for $40M).

Eric is founder and Chairman of R-E-A-C-H, a not for profit organization promoting research, education and awareness for children with Hirschsprung’s disease.

Eric is a Phi Beta Kappa graduate of Swarthmore College.

Ziv Kop

Director

Prior to Marker, and between 2014-2016 Ziv served as a Board Member and COO at Outbrain and as a Managing Partner at GlenRock Israel since its inception in 2003 and until 2013. At GlenRock Ziv led investments in promising technology and healthcare startups including Mobileye (NYSE), Quigo (AOL), Outbrain, Kamada (NASDAQ), Evogene (NASDAQ), Rainbow Medical among others, and served on the board of 10 private and public companies.

Previously, Ziv was the CEO and a management consultant at POC Management Consulting where he was involved in dozens of strategic consulting projects for corporations and startups. Ziv served for six years in the Israeli Navy as an officer and a fleet and patrol boat commander.

Jeff Epstein

Advisory Board

Jeff Epstein is an Operating Partner at Bessemer Venture Partners, where he specializes in Marketplaces and Cloud Computing. Jeff is the former Executive Vice President and Chief Financial Officer of Oracle, one of the world’s largest and most profitable technology companies, with a market value of over $150 billion. Prior to joining Oracle, Jeff served as Chief Financial Officer of several public and private companies, including DoubleClick (sold to Google), King World Productions (sold to CBS) and Nielsen’s Media Measurement and Information Group. Earlier in his career, he was an investment banker at The First Boston Corporation. He serves on the Boards of Directors of Kaiser Permanente, The Priceline Group, Shutterstock, Twilio, Global Eagle Entertainment and several private companies. In addition, he is a Lecturer at Stanford University’s Department of Management Science and Engineering. Jeff holds an MBA from the Stanford University Graduate School of Business, where he was an Arjay Miller Scholar, and a BA from Yale College, where he graduated summa cum laude, Phi Beta Kappa.

Daniel Shinar

Director

Daniel is the CEO of Clatech Ltd. and leads Technology investments in Israel for Access Industries. Daniel also serves on Access and Claltech’s behalf as a board member at a number of global technology companies, including Rocket Internet (FRA:RKET), Global Fashion Group (GFG) and Lazada, and he holds board or board observer positions in Israeli companies including Yotpo, Iron Source, Zerto. LightCyber and others.

Prior to Claltech & Access Daniel served as Vice President of Strategy & Business development at Clal Industries, one of Israel’s leading investment companies, and served as a board member or observer in companies such as Nesher, Golf&Co, Jafora, Netvision (Acquired by Cellcom), Jordan Valley (acquired by Bruker), Aternity (Acquired by Riverbed), Tigo, Fundtech (acquired by GTCR) and others. Prior to Clal Daniel held analyst positon at Elron (Nasdaq&TLSE: ELRN), an Israeli investment company focused on tech.

Daniel is an alumni of Harvard Business School, where he completed the school’s Program for Leadership Development. He also received a law degree (LLB, with honors) and an MBA from the Hebrew University of Jerusalem.

Tal Zohar

Advisory Board

Tal is the Director of Online Marketing at Wix.com. In his 4.5 years at Wix, Tal has recruited, trained and managed a strong marketing team of 25 employees who manage all online marketing efforts including Google Search, Google Display, Facebook, Direct Media Buying and Affiliates in 11 different languages, with a yearly advertising budget of over $40M and growing by 100% each year. Before Wix, Tal was an entrepreneur in various fields. Tal is an Industrial Engineer from Ben Gurion University and an MBA graduate from Tel Aviv University.

Backed by the Best in The Business

"Activating one coherent data set within a single platform is really powerful."

Sebastian Hasebrink

Founder & Managing Director, Juniqe

"We're running hundreds of personalization campaigns at any given time."

We personalized homepage offers in real time and increased sales 35%.

With Dynamic Yield, we optimized our homepage and uploaded different variations of stand-alone products and sale offers to guide customers through the sales funnel. Instead of theorizing what would work best, we were able to automatically test different promotions and act on crucial decisions in real time

Dynamic Yield directly increases the number and quality of successful matches on our platform.

As a career portal, giving the right users the right content at the right time is the very core of our business. We’ve seen great success applying Dynamic Yield to our career portal to automatically optimize each user’s experience through tools such as personalized job recommendations.

I was able to independently personalize all of our sites just weeks after signing.

As soon as I saw Dynamic Yield, I was excited by the possibility to leverage the platform to grow and engage our readership. Training and setup were a breeze and the tool has been an unbelievable asset.

David Lindsey

Chief Digital Officer, MediaDC

Dynamic Yield helps us deliver truly responsive experiences.

Our customers demand excellence from us and our couriers. Working with Dynamic Yield helps us to deliver the truly personalized and unique shopping experience online that our shoppers receive offline. Finding new innovative technologies to bring us closer to our customers makes a huge difference for us.

We’ve completely transformed the fan experience on our website

We’ve completely transformed the fan experience on our website by working with Dynamic Yield. Their technology allows us to harness all of our data in one platform and act on that data to craft tailored sessions for every fan. It is truly a splendid product!

Dynamic Yield empowers us to apply our insight to a data-driven merchandising strategy

Dynamic Yield has been an invaluable partner to MyHomeMove

With Dynamic Yield we can deploy multiple personalization and optimization strategies from a single platform. Their customer success team is both responsive and innovative, constantly working with us to achieve better performance.

Neal Preece

eCommerce & Online Director, My Home Move

Dynamic Yield helps us test and elevate the user experience to another level

We have deployed Dynamic Yield's solution to improve onsite messaging, conversion optimization and lead generation. Their team offers great service and provides us with both creative solutions and technical enhancements to improve site performance.

Ivan Pavlovic

Marketing Manager, GenExtreme

I was blown away by Dynamic Yield's capabilities and ease of setup

The training and customer success team is world-class and allowed us to save valuable development time and drive sales within days of deployment.

Erik Smith

Media Director, Lawrence of La Brea

Dynamic Yield allows us to deliver a standout experience when players arrive onsite

With Dynamic Yield, we can personalize and optimize the entire customer journey with
one platform.

Personalizing our onsite experience is essential to fulfilling our vision of being Europe’s favorite place to buy eyewear. With Dynamic Yield, we can personalize and optimize the entire customer journey with one platform to delight our customers and drive more conversions.

Mirko Caspar

Managing Director, Mister Spex

Dynamic Yield has allowed us to take A/B testing to the next level, testing different variants at real-time with predictive capabilities.

Over time, we have combined the effect of multiple winning changes from experiments to demonstrate the measurable improvement of the new experience over the old one.

Monis Usman

Head of Marketing at Daraz Group

With Dynamic Yield we are able to change and run any kind of acquisition or personalized campaigns we like.

Dynamic Yield provides onsite solutions for most of our web personalization and testing which can safely be implemented in the app. The tool is highly customizable and is fantastic to use for an A/B test.

Nitika Khanna

Global Digital Marketing / CRM

We use Dynamic Yield to manage and target all onsite campaigns.

With a few clicks, it's quick and easy to build and deploy personalization, product recommendations across web and email and triggered emails for common events such as cart abandonment.