Overview

Development of new market positioning following change of career. The course was very well focused on brand development, objectives appropriately paced and very well delivered in an effective but relaxed friendly style.
- Course delegate, Develop your personal brand

Everyone has a personal brand, a uniqueness that helps them stand out from the crowd - whether or not they're aware of it. After all, we have qualities that shape and influence how people see us and how we see ourselves.

What's this course about?

This course uses the latest tools and techniques to explore what makes a successful personal brand. It also outlines how personal branding can help you manage how other people see you - both instantly and in the long term - as well as improve your confidence.

By completing this course you'll understand how personal branding is an essential aspect of career adaptability that can help you communicate more effectively and create good relationships in and out of work. It explains how you can use your strengths, skills, passions and values to send a clear, consistent message about who you are and what you offer.

What will you get out of it?

By completing this course you'll learn how to undertake an open and honest review of yourself. It will help you understand how others see you and to practise the skills you need to develop your personal brand and create a powerful first impression.

After completing this course you will be able to

Understand the importance of personal branding

Identify what sets you apart from others

Use strategies to build your personal brand

Use effective non-verbal communication

Understand how to build a social media presence

Reduce anxiety under pressure

Improve your social awareness and effectiveness

Design a plan to build your personal brand

Is this course for you?

Our develop your personal brand course takes place in several UK locations and is suitable for past and present ICAEW members and their families working at any level within the public, voluntary, corporate and private sector. It's ideal for anyone who wants to improve their confidence and communication skills in order to stand out and achieve their goals. Delegates will learn the skills to create a positive and lasting impression, showcasing their skills and strengths.

Requirements

Delegates need to be open to some self-analysis within a safe and supportive environment.