27 March 2013

A collection of individuals came under the banner of Americans for Free Speech and conducted a spectacular rally on March 23rd at the University of Pennsylvania campus in Philadelphia to protest the violations of the free-speech rights of students by the faculty of the university. The rally which was referred as the “Wharton Satyagraha” attracted hundreds of people from various places who braved the chilly weather to participate in the protest. It was also supported by several people affiliated with the university. Satyagraha is a way of non-violent protest that uses moral force to insist on the truth. The word was used to describe the protests of Mahatma Gandhi.

The Satyagraha consisted of a parade followed by a rally outside the event conducted by the student run Wharton India Economic Forum which had rescinded the invitation to Narendra Modi after faculty members at the university objected to Modi as the speaker. The parade was kicked off by an inspiring speech delivered by Satya Dosapati who drew parallels with Gandhi’s march against salt tax and Martin Luther King’s march for civil rights. The highlight of the parade was a memorial service conducted in remembrance of free-speech outside the building housing the Department of English as many protesters tied their mouths with black ribbons. As the band played funeral music, a wreath was placed and a candle was lit in front of a headstone that read, "In Memory of Free Speech 1776-2013. Killed at Wharton by the English Department."

The protesters then made their way to the site of the rally to the revolutionary tune of Beethoven’s Fifth Symphony. Among the speakers at the rally were Saswati Sarkar, a professor at the university, and Peter Bonilla of the Foundation for Individual Rights in Education (FIRE). Professor Alan Kors, the founder of FIRE, and former faculty member Francisco Gil-White who was himself a victim of the university’s violation of free-speech rights sent in statements that were read out. Professor Kors highlighted the selective standards of the university and pointed out that the university would have come out in favor of Muslims if they had been offended. Francisco Gil-White sent in his statement from Mexico City. Well known activist Richard Benkin sent a recording of his speech. All speeches and statements were repeatedly interrupted by loud cheers and applause.

The protesters carried several placards and banners during the Satyagraha. One placard read, “First they came for the Hindus...” while others mocked the faculty members by portraying them as members of the “Intellectual Al Qaeda.” A few placards highlighted the wrong claims about the 2002 Gujarat riots with the claims rubber stamped with the word “Lie” and the words “Professors, Don’t Lie” appearing under the highlighted claim. Still others quoted Benjamin Franklin and the First Amendment of the American Constitution. There were also messages supporting Narendra Modi and opposing Communism. One banner that conveyed a poignant message was the image of Statue of Liberty being gagged by a person with the word “UPenn” stamped on his headgear. Several students and faculty members who did not want to openly participate in the rally fearing retaliation from the university’s authorities walked up to the protesters and thanked them. Many of them expressed support on Facebook and other social media outlets.

Amy Gutmann, the president of the university, had been invited to present her view on why she believed it was right to demonize Hindus who participated in public affairs, but she did not show up at the event. Despite the university being responsible for targeting Hindus, the organizers decided to invite the president of the university as they wanted to conform to the Hindu ethos and set an example by providing a platform for the free expression of ideas.

“This is just the first of the Satyagrahas this country will see,” said Prasad Yalamanchi who was one of the organizers of the protest.

In an unprecedented bid to block material critical of controversial business school Indian Institute of Planning and Management (IIPM), the Indian government has ordered Internet service providers (ISPs) to prevent access to more than 70 URLs following a court order.

The directive was issued on the basis of an order from a court in Gwalior, said Gulshan Rai, director general of CERT-In (Computer Emergency Response Team-India). The order signed by Subodh Saxena of the department of telecommunications (DoT) was issued on Thursday and was reported earlier on Friday by the Medianama website.

Interestingly, the URLs listed include a University Grants Commission (UGC) notification that IIPM is not a university and “does not have the right of conferring or granting degrees as specified by UGC.”The move comes amid criticism of the government for recent steps that have been regarded as attempts to curb freedom of speech.

DoT couldn’t be immediately reached for comment. UGC and IIPM representatives also couldn’t be immediately reached for comment.

IIPM has been the subject of several critical articles in various publications, including Outlook, Careers 360 and Caravan. A controversy had blown up in 2005 over attempts to gag a blogger critical of IIPM. That site too is among those ordered to be blocked.

Other URLs include stories on sites of publications such as The Indian Express, The Economic Times and blog posts on The Wall Street Journal site among others.

IIPM used to be a significant advertiser in large mainstream newspapers such as The Times of India and Hindustan Times until recently.

John Samuel Raja D dives deep into regulatory filings by Chaudhuri's companies to unravel eight facts about his businesses.

They Pay 1% of Rs 533 cr Revenues in Tax

Chaudhuri has four main businesses: management education, consulting, human resources and media. Each is housed in a separate company. In 2010-11, the latest available publicly, these four companies earned revenues of Rs 533 crore.

Its education arm, which offers management courses that are not recognised by the government, is the biggest of the four, with revenues of Rs 349 crore in 2010-11. In a recent TV interview, uploaded on the IIPM website, Chaudhuri says the institute admits 3,500 students each year.

A recent IIPM ad says its course fee is between Rs 14.75 lakh and Rs 18.75 lakh. In the last two years, revenues of the education arm have grown at 32% a year. Yet, on revenues of Rs 533 crore, the group posted a net loss of Rs 4 lakh, after paying less than Rs 5 crore as income tax. A possible explanation for this lies in two traits endemic to its operating style: big cost heads and many transactions between group companies.

IIPM Spends More on Ads than DLF

The IIPM ad template is large and flashy, full of claims and the larger-than-life presence of Chaudhuri. His website describes him as an "economist, management guru, author, speaker and transformational leader", who charges $100,000 (Rs 55 lakh) for a speaking engagement of 90 minutes. In the past few years, several IIPM claims on tie-ups with foreign universities and job placements have been proven untrue. At times, an examination of those claims or media reportage have become part of court cases filed by IIPM or its associates in places far from its base of New Delhi Silchar in Assam, Dehradun in Uttarakhand and Gwalior in Madhya Pradesh.

The books of the education arm show that, in 2008-09, it spent Rs 120.5 crore of its Rs 202 crore revenues on ads. Further, it spent Rs 16.6 crore to pay its educators under, as per Chaudhuri, three heads: salary (Rs 9.4 crore), professional charges (Rs 2.5 crore) and faculty remuneration (Rs 4.7 crore). In other words, for every rupee it spent on salary in 2008-09, IIPM directed Rs 7.2 into ads. "There are far too many industries globally with that high marketing budgets in comparison to salaries," says Chaudhuri.

Seen another way, as a percentage of revenues, IIPM's ad spend of 60% in 2008-09 was higher than all the companies in the BSE-500 index; according to Capitaline data, Mahindra Holidays and Resorts was the highest, at 24.7%, while FMCG majors like Hindustan Unilever were at 11.4% and Colgate-Palmolive at 14.7%.

Even in absolute ad spends, only 38 companies from the BSE-500 were ahead of IIPM. At Rs 120.5 crore, its stated ad spend left behind some of India Inc's biggest advertisers like DLF, Axis Bank, Raymond and Gitanjali Gems. Some of IIPM's ad spends would have gone to group's publications, which raises the issue of how they were priced (more on this in Point 4).

They Transact a Lot Among Themselves

Placement of ads in group publications is one of the many kinds of transactions between group companies. The education arm, the group's cash cow, is a major source of revenue for its sister firms. For example, in 2010-11, the education arm paid Rs 37.6 crore to the consulting arm, Planman Consulting Rs 31 crore for services received and Rs 6.6 crore as rent.

For Planman Consulting, which claims to have done work for the who's who of India Inc, these two transactions accounted for 84% of its Rs 45.8 crore turnover. That year, it was the most profitable company in the group, posting a net profit of Rs 7.8 crore on a net margin of 17%.

26 March 2013

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25 March 2013

This was a speech made by Pulitzer Prize-winning author, Anna Quindlen at the graduation ceremony of an American university where she was awarded an Honorary PhD."I'm a novelist. My work is human nature. Real life is all I know. Don't ever confuse the two, your life and your work. You will walk out of here this afternoon with only one thing that no one else has. There will be hundreds of people out there with your same degree: there will be thousands of people doing what you want to do for a living. But you will be the only person alive who has sole custody of your life. Your particular life. Your entire life. Not just your life at a desk or your life on a bus or in a car or at the computer. Not just the life of your mind, but the life of your heart. Not just your bank accounts but also your soul.

People don't talk about the soul very much anymore. It's so much easier to write a resume than to craft a spirit. But a resume is cold comfort on a winter's night, or when you're sad, or broke, or lonely, or when you've received your test results and they're not so good.

Here is my resume: I am a good mother to three children. I have tried never to let my work stand in the way of being a good parent. I no longer consider myself the centre of the universe. I show up. I listen. I try to laugh. I am a good friend to my husband. I have tried to make marriage vows mean what they say. I am a good friend to my friends and them to me. Without them, there would be nothing to say to you today, because I would be a cardboard cut out. But I call them on the phone and I meet them for lunch. I would be rotten, at best mediocre, at my job if those other things were not true.

You cannot be really first rate at your work if your work is all you are. So here's what I wanted to tell you today: Get a life. A real life, not a manic pursuit of the next promotion, the bigger pay cheque, the larger house. Do you think you'd care so very much about those things if you blew an aneurysm one afternoon or found a lump in your breast?

Get a life in which you notice the smell of salt water pushing itself on a breeze at the seaside, a life in which you stop and watch how a red-tailed hawk circles over the water, or the way a baby scowls with concentration when she tries to pick up a sweet with her thumb and first finger.

Get a life in which you are not alone. Find people you love, and who love you. And remember that love is not leisure, it is work. Pick up the phone. Send an email. Write a letter. Get a life in which you are generous. And realize that life is the best thing ever, and that you have no business taking it for granted. Care so deeply about its goodness that you want to spread it around. Take money you would have spent on beer and give it to charity. Work in a soup kitchen. Be a big brother or sister. All of you want to do well. But if you do not do good too, then doing well will never be enough.

It is so easy to waste our lives, our days, our hours, and our minutes. It is so easy to take for granted the colour of our kids' eyes, the way the melody in a symphony rises and falls and disappears and rises again. It is so easy to exist instead of to live.

I learned to live many years ago. I learned to love the journey, not the destination. I learned that it is not a dress rehearsal, and that today is the only guarantee you get. I learned to look at all the good in the world and try to give some of it back because I believed in it, completely and utterly. And I tried to do that, in part, by telling others what I had learned. By telling them this: Consider the lilies of the field. Look at the fuzz on a baby's ear. Read in the back yard with the sun on your face.

Learn to be happy. And think of life as a terminal illness, because if you do, you will live it with joy and passion as it ought to be lived".

Marketing is becoming a Generic term and lost its significance. Even in the online world Marketing word has too much of a stiff competition. Marketing can be clubbed with anything and everything.

Intentionally I did not write the term Article marketing because its the last step but Focus on Creating and Using the existing Articles. One Gets Lost into the maze of millions of Articles when one gets online, Its really a Mad-mad Online world wherein simple things are made Complex. Technology was thought of simplifying it but it too is loaded with junk and useless traffic so Google Algorithm enhancers are R&D staff must be having sleepless nights to deal with this.

Why Article Marketing? How to check its Performance?

The Only Selfish Motive is the back link that people get for their website and SEO Experts, Webmasters are possessed to have maximum no of back-links to prove their worth.

If i just follow the nomenclature to have the right keyword in my Header, sub-headers and in the information put in article that's all.

( to put it otherwise .....Rest of the things can be Crap!!!!)

To gain popularity and fast visibility there is a Mad rush for material(Articles) to be released to become assigned(accepted and displayed). so every day numerous material
distribution websites are mushrooming.

What is Article Marketing: Advantages with
SEO

Your Content Writers must use exactly the same techniques for Article writing as that you do for web-page. SEO considerations enhance and considerably Researched keywords must be portioned in a way that people will DIG IT. Using terms that
people are looking for online and having them in the starting of your
title might give you a Click/View but if the Visitor does not get Value then he will surely screw you up, damaging your online reputation. Be Careful & Watchful too

The Reality
About Material Marketing

Well designed material are impressive aspects - they demonstrate your
abilities to guests better than any ad, website, or banner can. And once you're
considered an expert, people pay interest to you. If a qualified doctor advised
you that you should take drugs every day to decreased your possibility of
strokes, would you listen? Yes (Well, hopefully) What if you research an
material in Newsweek that said the UK was going to convert to using the
Western, would you believe it? Yes. Why? Because they're experts on those
subjects, and they say so. That's the power material can offer you with.

But all of this after you become an EXPERT.....till then keep Exerting...Smart Working.

Strengths & benefits of article marketing.

1)Value Proposition. Locating the common issues problems of your target customer base and giving them some quick fix solutions, making a difference to them helps build your credibility and your Virtual Brand.

2)Balancing Act When
you discuss your details with individuals, you help to identify yourself as an
expert. The more details you provide, the more is the Expectation from the market-place, that too FREE so one has to strike the balance.

3)Raising the bar: Choose the field and slowly start gathering the customer database (Market Intelligence) then release a series of Articles with some Webinars, Podcasts, Blog-Radios, Hangouts etc.

4) Enhancing your visibility. Experts are of the Opinion (backed by enough studies and research) that Promotion and marketing ideas requires 3 to 7 exposures for
item identification.

i.e. You need to Hit it those many times on an Individual to Get YOU Noticed.

That indicates if someone recognizes something appropriate
to your company, a brief material, your company item, an on the internet ad, a
few periods, then you'll be part of their awareness. Think about how many
McDonald's ads you saw as a kid. Whether you like the place or not, it's likely
the first thing you think of when someone says pre-made meals. Content
marketing allows you achieve your clients and potential buyers several periods.

5)Targeted
traffic to your Blog/website. Each material you're will have a bio box. Your bio will include a
back-link to your web page. If you include a little release at the end of your
sites material then your audience's will just just simply click through to your
web page to find your company and what you have to offer.

Creative, Researched content gets shared. If you want more exposure for your brand, you need Creative content across multiple content marketing programs. Content that Creates Value, that which matters to the People.

By creating great material (such as a video, article, or infographic) and marketing that material (via Facebook, Pintrest or Instagram or fb, Google+ ) your organization can take advantages of many opportunities to link with potential customers.

TEXT

IMAGE, Infographic

VIDEO

Music

Content marketing is not a new idea.

While material marketing isn't a new strategy, it is more important than ever for marketing success these days. A lot of SEO organizations providing content marketing solutions who were using copy paste solutions, Manipulating Google Algorithms were hit difficult by Google Panda and Penguin up-dates.

"advertorials" too have crept from Newspaper to online Media be it News, Articles, Blogs, They're useful and usually released by experts, but they're paid for by an professional and they're released to get you to take action. Advertorials have been effective Material Promotion sources for over a millennium.

Nobody cares just for content but even the Non-living Search engine is Thirsty for Fresh and Creative Content. The silent Transformation was witnedded by the Havoc caused by Google Algorithm updates of Penguin and Panda in which major websites got Drowned, Killed, Extinguished.So move ahead of

primary keyword and key term and key term features

1 1. Presence of keyword in the article title.

2. search phrases & Keywords are Pivotal for Content Strategy

Basic Motive of Content is to be found by Search Engines and not to Educate and Empower the Masses but to sell your Product,Service

3. Being SMART Linker.

some smart Experts go an extra mile instead of creating Content they just locate the best contents and link it to them. Its Open Copying with due mention to them.

12 March 2013

We are going to talk about
digital and why digital is important to today’s consumer and if you look at
digital, digital is really broken down in to three very interesting things. And
I wanted to you think about it look at what you have in your pocket and what’s
you’re holding in your hand, you’re probably holding your cell phone it’s a
mobile device and that devices keeps you in touch with people.

Do you know that
more than 60% of mobile devices today actually allow the consumer to search on
social media it’s on the web.

So mobile is very important. I also want to think
about, you to think about the last time you sent the letter to somebody or you
received a birthday card by mail think about it again it was sent by mail it
took 2 to 3 days to get there and then you picked up the phone and you called
up your friend and said yes I received it.

Think about that today you do it
with email it can be send in real time and very efficiently.

See the digital marketing in
last few years especially in last couple of years have grown a lot. e.g. previously we had almost 90% of our businesses in W, now we have it has
changed to 60% though our revenues have crore but the volume of Indian clients
have been increased and the type of because everybody its digital now with the
mobile and internet, and internet is going to be cheap it western Globe actually helped
everybody to go into digital marketing because it’s cheap that’s one thing and
its track able and you can actually track you can actually quantify the money
you spent unless you put add in the newspaper or add In the TeleVision you
can’t quantify that how many people saw it. This is here where it helps a lot.

Effectively Using
Social media in Businesses

You need to apply Social media back to what’s you’re doing?

Let’s
Assume that your trying to buy a brand new dress and if you’re a guy you wanted
to know what type of tie to wear with that shirt which you have you basically
go out online you start looking at themes that people have and may be you take
a picture of the product to about you buy and you put it out on a face book you
ask you friends to tell you whether they like it and if more people like it then
do not you probably will buy that. Social media influences a Lot of what we are
doing today.

Our emphasis is on three things,

1. social media to connect,

2. email to communicate and

3. mobile as a Catalyst because mobile is
with you at all times and keeps you connected.

But that only really happens
with you think about it. The young and the student(s), know how this
technology works Youths are really good at all widgets & Latest Tools, Technologies,

Middle aged and Older people may not be as good as you but I am also
user of this technology and if you think about senior citizens they are not very
good but yet most of them are stay in touch with their Grand-children, Distant Relatives and Friends too via face book.

We may be in
different cities, Countries still can stay in touch. they know what their children’s are
doing. If my father wanted to go on vacation he will actually put up vacation
information up on social media and will try to find out more about that
destination and today if you think about it businesses need to market to all
three types of consumers. My parents, me and people like you young emerging
youth and what this businesses know how to do is this businesses know how to
use traditional media letters, advertising, post cards, etc. to trying stay In
touch with consumers.

What you need to do today is really teach these
businesses on how to use digital marketing or social media to communicate with
their customers that is an opportunity for you and students today. You need to
excel in learning mobile, social and email so you can go to big businesses and
teach them what to do be successful.

07 March 2013

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