"The ITA is a unique forum for diverse companies to identify collaborative opportunities to accelerate the mainstream adoption of virtual and augmented reality. Consumer-ready VR and AR will require many interoperating standards, and Khronos looks forward to working with the ITA to help make that vision a reality." - Neil Trevett, President, Khronos Group (makers of OpenGL).

The word is starting to get out that The Immersive Technology Alliance is building working groups to standardize virtual reality. The goal is to have an impartial quality assurance specification to be followed by an industry-wide compatibility standard. None of this is getting rushed to market. What's important is that open conversations are happening amongst the industry, it's being driven by a non-profit organization, and big or small, everyone will ultimately benefit by learning from each other as they work towards these common goals.