smart Tagline Testing

Insiders! We’re considering a new tagline for smart, and we want your feedback on it. Take a look at this quick poll and give us your honest opinion...we can take it! Your help will go towards making smart the best brand possible, so we thank you in advance for taking a moment and participating in our poll. Cheers!

Change it to "smart, engineered by Mercedes-Benz" - which it is. This slogan, or something like it, was brought up to smart USA during the PAG years and also since the transition to M-B. Amazing that it took so long to percolate through the organization. Print up some decals and slap them on the rear window of every smart imported into the USA - no downside that I can see.

Larry responds:

Won't it ruin the Mercedes-Benz brand? Smart ISN'T from Mercedes-Benz any more than Sprinter. It's from a spinoff called Daimler Vehicle Innovations. Notice "Mercedes" isn't mentioned in that name. Daimler has many companies, Mercedes-Benz, Daimler Vehicle Innovations (Smart and Sprinter) and many others. They are only related by their connection with the master money mongers at HQ. Mercedes cars come in DIESEL...(c;]