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Pink Ribbons, Inc.

Description

Breast cancer has become the poster child of cause-related marketing
campaigns. Countless people walk, run and shop for the cure. Each year,
millions of dollars are raised in the name of breast cancer, but where does
this money go and what does it actually achieve?

Directed by Léa Pool and produced by Ravida Din, Pink
Ribbons, Inc. is a feature documentary from the National Film
Board of Canada that shows how the devastating reality of breast cancer, which
marketing experts have labeled a “dream cause,” has become obfuscated by a
shiny, pink story of success.