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Monday, August 11, 2008

Marketing to Moms

A trillion dollar market. Who knew?

This book came to me as a gift. I was out of town all last week, so haven't had a chance to read it yet, but if the text on the fly cover of the book is to be believed, we need to stop, look and listen to the mom market.

As you put together your packages, position your press releases, write your ad copy and try to attract new business, ask yourself whether you are focused on this amazing market.

While this isn't an estimate of what this market is worth to the travel industry (after all, our US market is just reaching $800m in value), it is a market that you should learn more about.