Global Brand Simplicity Index 2013

The need for simplicity and the corresponding economic value is greater than ever. A company that totally understands this need is Siegel + Gale.

I had the great opportunity to meet Margaret Molloy – Global Chief Marketing Officer at Siegel+Gale at my booklaunch in New York.

With the tagline, “Simple Is Smart,” Siegel+Gale has conducted its business with an ethos of simplicity since 1969. Since then, the company continues to guide corporations, government agencies and non-profit organizations to simplify brand imaging, communication strategies, organizational processes and online usability. For example, in the 1970s, Siegel+Gale began translating complex legal, government and business documents into Plain English.

Since a few years, Siegel+Gale performs an annual Global Brand Simplicity Index where they evaluate the state, significance and impact of simplicity and provide recommendations on how brands can improve their customer relationships and create value. In the findings, you’ll discover that the fast food and retail industries understand that they have to make things simple for their clients. And it shows that there’s an enormous potential (translated in profits) for insurance, banking, technology, automotive industries to communicate in a more simple language.