DEVELOPMENT OF DESIGN AND BRAND STRATEGY FOR LAUNCHING A NEW DIGITAL PLATFORM

THE CHALLENGE

doXteam is a leading software development company based in Macedonia than works with large enterprises such as Nederman, Swiss Re, IMP Digital to deliver cloud-based solutions into their everyday work. Following global digital and technology trends and being open to innovation, they have developed and funded multiple global digital platforms. DoXteam have started developing an innovative backend-as-a-service platform which is expected to cut developer’s’ time by 90% called Microtica.

Having the platform almost finished, it was in the need of complete branding, alpha testing with potential users and clients, and a go-to-market strategy including a product-market fit.

PROCESS AND INSIGHTS

1. Conduct market research, competitors analysis and define the core values.2. Define the target market and potential customers3. Develop a strategy for positioning and market penetration4. Design and branding of the new product5. Development and design of a website6. Testing of the proposed solutions

RESULTS

1. The company modified their go-to-market strategy and product-market fit2. We accelerated the launching process3. We launched a landing page4. The product is fully branded5. We have identified the product’s core values based on research findings6. Opened facebook/twitter/linkedin/reddit page