About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.

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Theres a lot going on in your world, certainly. But being knowledgeable about marketing is important to every position in the company. Heres a chance to get your hands on what nine marketing thought leaders are writing about.

Happy Valentine's Day!
We thought about sending you a valentine or two but decided to give away our e-book, Nine Minds on Marketing [clicking this link will download the pdf]; you may recognize it from our Boss' Day sale. Compiled and written by the talented Andrea Learned; you'll discover the insights uncovered of the pickings of nine marketing minds.

In what is becoming a regular feature, the coroners at Brand Autopsy have published another installment of Worthy Read Worthless Reads. Make sure to go read their thoughts on the books.
Here is a list of what they reviewed and its worthiness:
Branded Nation by James Twitchell - Worthless
The Marketing Playbook by John Zagula and Richard Tong - It Depends
The First Ninety Days by Michael Watkins - Worthy
Book of Yo!

I know when have a lot of authors and publishing folks who read the blog. I want to point you to a post by Peter Davidson. In Tips for Pitching Books to Bloggers, Davidson takes John Zagula to task for his pitch of The Marketing Playbook.