The Naticks

THE NATICKS

Logo and Supporting Assets

CHALLENGE

Create a logo for The Naticks, an experimental garage-rock band from Providence, Rhode Island. The themes of fusion, high energy, and friendship are integral to the band's ideology.

BACKGROUND

"Though they are not from Natick, the band appreciates the local history and Native American roots. They found the word's meaning (a place of searching) to be representative of themselves as a band and as individuals." -The Naticks

SOLUTION

A logotype, replacing the "A" with an abstracted feather, respectfully nods to the "native" history of the band's name. The final executions of both the logotype and logomark are unique but still simple enough to use across a variety of album and promotional artwork styles in the future.

True to their name, the band remains open to an exploration of styles for their future visual asset needs. The thickened letterforms and alternate executions will allow for a consistent logotype that can stand on its own or in conjunction with a variety of visual styles.

the band’s favorite initial concepts

final design

in the wild : logo love

The Naticks love their logo and use it, make it, and share it all the time. I have helped them with some projects, others they have created all their own.