Price includes up to a 7500 stitch embroidery in one location. The setup charge is $12.50 per 1000 stitches. There is a running charge of $2.79 per piece for orders of 1-49, $2.59 for 50-149, $2.29 for 150-499, and $1.99 for 500 and above. For each 1000 stitch above 7500, add $0.39 to the running charge. Please call Sharper Brand for more details. Shipping and handling not included.