Sony & Google

ICON + Sony + Google

ICON Brands created a pop-up gallery in Bibliotekstan, an exclusive shopping district in Stockholm in conjunction with Sony and Google. For a period of a month, the gallery inspired visitors with analogue and digital perspectives and collected money for charity. Framed pictures (staff picks) from ICON Magazine, and a special edition of the newly released Sony Watch 3 were on sale in the gallery. Visitors were able to try out the renowned Google Glass, read about Google’s Swedish senior industrial designer Isabel Olsson, and could immerse themselves in ICON’s article archives via a specially built digital Sony Xperia installation. The interior design for the gallery was by vintage store Dusty Deco. The result was SEK 106,000 donated, which went directly to Doctors Without Borders.

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ICON Brands

At ICON Brands, we have helped some of Sweden’s most successful companies to communicate their message. Some people call it content marketing. Others call it advertising. Or strategic marketing PR. We don’t care what you call it, as long as it inspires, engages and builds loyalty. As long as it is long term, values-driven and passionate.