Although it's a little too soon for specific figures, "The consumer response has been very strong to the price reduction," Nintendo of America president Reggie Fils-Aime tells the Financial times.

"There are literally millions of consumers out there who want a Wii and had been on the sidelines," he says. "They’d been waiting for that little nudge to go out and pick it up - the price decline, the sampling, the launching of key software like Wii Fit Plus - we believe it’s what’s pushing them over the edge to get into the category."