Client

Gap

Our role

Art Direction, Strategy

Gap Product Stories

During our collaboration with Gap we produced over 20 product stories in addition to the seasonal campaign. Those stories range from short product shot animation to full on movie series. While exploring a variety of visual styles, they all stem from our strategy plan for Gap.

Our aim was to regain credibility and trust by celebrating our customers and their individuality. We also wanted to celebrate the brand’s true American heritage as well as elevate product details.