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Toshiba today announced that it will launch a new line of high-performance SDXC and SDHC memory cards under a new brand name, Exceria. Bringing together “excellence” and “experience”, the Exceria brand offers cards compliant with the SD Memory Card Standard Ver.3.0 UHS-I, and includes versions offering the world-fastest class data transfer speed. Products will be launched in three series, Exceria Type 1, Type 2 and Type HD, each offering three versions with different capacities. The Type 1 series products integrate new controllers that realise a maximum read speed of 95MB/s and a write speed of 90MB/s. Type 2 series products offer a maximum read speed of 95MB/s and a write speed of 60MB/s, while Type HD products have a maximum read speed of 90 MB/s and a write speed of 30 MB/s.

Toshiba Press Release

Toshiba to Launch the World-Fastest Class SDHC Memory Cards

Starting new brand of SDXC and SDHC memory cards compliant with UHS-I

14 Mar, 2012 — TOKYO — Toshiba Corporation (TOKYO: 6502) today announced that it will launch a new line of high performance SDXC and SDHC memory cards under a new brand name, EXCERIA™[1], that will bring to market SD memory cards offering the highest performance levels available.

EXCERIA, a combination of “excellent” and “experience” offers cards compliant with the SD Memory Card Standard Ver.3.0 UHS-I[2], and includes versions offering the world-fastest class[3] data transfer speed[4]. The new products will be launched from April in Japan, with distinctive labeling.

The SD memory card has emerged as the data storage card of choice in all kinds of personal digital equipment. As the performance of digital equipment has advanced, SD memory cards offering faster data transfer speeds are necessary to support such functions as recording HD movies, continuous image shooting with digital camera and short transfer times when copying data to other devices.

Toshiba’s EXCERIA SDXC and SDHC memory cards will offer fast data read and write speeds and full compliance with the SD Memory Card Standard Ver.3.0 UHS-I. The minimum recording speed is compliant with UHS speed class 1[5] and SD speed class 10[6]. Products will be launched in three series, EXCERIA Type 1, Type 2 and Type HD, each offering three versions with different capacities.

The Type 1 series products integrate new controllers that realize the world-fastest class of data transfers, with a maximum read speed of 95MB per sec and a write speed of 90MB per sec. Type 2 series products offer a maximum read speed of 95MB per sec and a write speed of 60MB per sec, while Type HD products have a maximum read speed of 90 MB per sec and a write speed of 30 MB per sec.

Toshiba, a world leader in the NAND flash memory business, will continue to meet market demands by enhancing its line-up of high performance SD memory cards.

Notes:
[1] EXCERIA is a trademark of Toshiba Corporation.
[2] UHS-I is the ultra high speed interface in SD Memory Card Standard Ver.3.0 that delivers data at a rate from 25 to 104MB per sec.
[3] As of March 2012
[4] Maximum data transfer speed may vary depending on the host device and file size.
[5] When it is used in UHS interface compliant device, the minimum read and write speed is 10 MB per sec.
[6] The minimum read and write speed is 10 MB per sec.