I’ve been writing since I could hold a pencil. First published at the age of 14, I landed a copywriting gig at the ripe old age of 17…and I’ve been creating content, in one form or another, ever since.

Over the years, I’ve been honored to write for a variety of clients, with styles and messages unique to each individual and their business.

As you know, the landscape of online marketing is ever-changing, ever-evolving. For most entrepreneurs, the ‘rules’ seem to change so often (and make so little sense) that it can seem easier to just ignore them. However, this usually results in the even greater frustration of losing your online presence altogether.

I had to leave a group on LinkedIn today, not because I wanted to, but because of a lack of professionalism.

Professionalism is a skill you cannot afford to overlook in today’s marketing efforts. Why? Because, unfortunately, it has become the one thing guaranteed to help you stand out in this vast sea of routine online marketers.

Conducting oneself in a professional matter may soon be a lost art as more and more individuals conduct their own brand of business via the Internet. [Read more…]