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A local leader in digital media strategies and brand development, Zest Social Media Solutions specializes in creating and optimizing a dynamic web presence that allows clients to more effectively tell their story. Check out one of the posts below for some of our expert marketing insights.

Branding is a term you hear frequently these days, but what does it mean, and why is it important? Forbes identifies ‘brand image’ as a mix of the association’s consumers make based on every interaction…

Instagram, Twitter and Facebook are all staples in our social media lineup, but there’s a new platform that is currently on the rise—TikTok. Currently the world’s most downloaded iPhone app, TikTok is shaking up the…

Not all marketing strategies are created equally, and your marketing strategy should vary depending on if you are marketing a physical product or a service. Consumers often have an instant-gratification mentality, especially with constant advertisements…

In a world where we are constantly bombarded by advertising, it is more important than ever to develop meaningful, authentic relationships with consumers that cut through the noise. Community marketing is a critical component for…

Measuring Social Return on Investment You now have a clear understanding of social media ROI and its importance for growing your business and social media presence. Next up is determining the right way to measure…

Many business owners have a basic understanding of the benefits that social media has to offer—after all, who doesn’t have an Instagram or Facebook account nowadays? Consistent posting on a variety of social media platforms…