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Dubai Motor ShowNovember 10th-14th 2015Cadillac’s next generation of luxury, performance and prestige vehicles debuted at the 2015 Dubai International Motor Show.Our new lineup reinforces the brand’s unabated commitment to building a product portfolio with expressive designs and innovative breakthroughs.We unveiled our first ever 2017 CT6 and 2017 XT5 models – for the first time ever in the Middle East and the world.

Cadillac & Public School XT5 RevealNovember 9th 2015To launch the all-new XT5 luxury crossover, Cadillac announced a unique project in partnership with acclaimed fashion designers Public School. At a private kickoff event, Public School announced it will debut its Pre-Fall collection on the runway in Dubai, in collaboration with the launch of the first-ever 2017 Cadillac XT5. They also created an XT5-inspired capsule collection for the special guests who honored us with their presence at the show.The show in Dubai marked Public School’s first international runway show, showcasing a collection that will be available in 2016. The XT5 succeeds the current Cadillac SRX, Cadillac’s best-selling product line worldwide.

V-WeekSeptember 28th – October 3rd 2015We invited our customers, media partners and fan clubs to test drive our untamed beasts 2016 CTS-V and 2016 ATS-V on the iconic YAS Marina circuit.Needless to say, it was an experience that will stay with the drivers forever.

Inner JourneysJuly 2015Ramadan in its truest form is a time of deep introspection. Far from the cluttered malls and discount sections in the newspaper,Ramadan is a spiritual journey.The life long journey of entrepreneurial spirits who pursue their passion relentlessly is a similar journey. The commitment to remain passionate and dedicated to your belief / ideas is something we celebrate at Cadillac.This Ramadan, we decided to go inside the minds of some of the region’s most talented up & coming artists and entrepreneurs.The outcome: a series of clips meant to inspire everyone to follow their passion and bring their ideas to life.

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The Handcrafted KitMay 2015Cadillac is the only luxury car brand that uses cut & sew on every vehicle.With one of the largest networks of dealerships in the Middle East, we wanted to reignite dealerships with our brands purpose.To do this, we partnered with one of the most respected craftsmen in the region to create a unique collection of handcrafted kits that were then sent to our dealership representatives.

Beach Polo Cup 2015April 9th 2015The Beach Polo Cup Dubai 2015 presented by Cadillac closed the 2014-2015 UAE polo season to rave reviews from its local and international spectators as team Cadillac drove away with the tournament cup after a thrilling match in the final. We also partnered with Made By Native to offer our distinguished guests unforgettable personalized handcrafted leather gifts.

Spia 2015March 25th 2015This year’s Sports Industry Awards aimed to honor the leaders, brands, organizations and facilities that have contributed to the development of sport in our region over the last twelve months. Cadillac was present, as always, to honor the winners.

AUD Original Narrative Film Festival,February 21st 2015For the second consecutive year, Cadillac sponsored ‘Original Narrative’, an annual, non-profit student film festival organized by the Mohammed Bin Rashid School for Communication at the American University in Dubai. The event, which took place from 21-24 February at the AUD campus, aimed to celebrate the art of cinematographic creation. This year, the festival included an intense two-day Cadillac Workshop on 23-24 February. The workshop was set to provide students with an engaging and interactive platform to fine-tune their film-making prowess and deepen their understanding of the Cadillac brand.

ATS Coupe GPP ExhibitionFebruary 4th 2015Part of our #scenestealer campaign for the ATS Coupe model, we partnered with GPP and launched a challenge for photographers: “Show us your best #scenestealer moment” for a chance to win weekend getaways, photo workshops, exclusive backstage access to an international fashion shoot, Cadillac merchandise and more. The winning entries were showcased at the GPP Cadillac Arabia #SceneStealer exhibition, featuring images from all of the competition winners, as well as images from renowned fashion photographer Andrea Belluso.

OTB MarketJanuary 15th 2015Cadillac made big waves at Market Outside the Box (OTB), a pop-up fashion and lifestyle event, which took place at South Ridge Park in Downtown Dubai from 15-24 January 2015. Sponsored by Cadillac, Market OTB – which is organized as part of the Dubai Shopping Festival (DSF) – is a new concept that brings together the city’s creative community including entertainers, designers and food vendors in a mini-city made out of recycled cargo containers. Cadillac took part in Market OTB and wowed the crowd with its showcase of a 2015 ATS Coupe, placed on top of a large-scale container. To the delight of art enthusiasts, emerging contemporary artists Brown Monkeys and I Am Kion were also tasked with painting a 2015 Cadillac CTS, a 2015 Cadillac ATS Coupe and a 2015 Cadillac ATS Sedan live throughout the event. In addition, Brown Monkeys painted the outside of the actual container, which exhibited fashion, apparel and accessories by emerging brands Made by Native, I Am Kion, Aliya Tair, Digital Gravel DXB, Bedouin Studios, and Inaaya.

ATS Coupe Launch Event Middle EastOctober 12th 2015The 2015 ATS Coupe media launch event was held on October 12 at the prestigious Waldorf Astoria Ras Al Khaimah resort.The event served as an ideal platform for Cadillac to share our vision for future growth and reflect on the brand’s impressive volume of sales for 2014. The launch of the all-new 2015 Cadillac ATS Coupe marks the first of four new models to be introduced in the region in the next two years. In addition to helping Cadillac reach new market segments, this impressive line-up will further cement the brand’s iconic reputation, dotted with bold designs, sophisticated engineering and advanced technology.

Cadillac Cut & Sew InteriorsSince 1902While many luxury carmakers have used this technique for top-end models, no other brand applies them to all its cars. Cadillac offers Cut-and-Sewn interiors from its entry ATS product line up through to the Escalade SUV.The Cadillac design and engineering teams work with several suppliers to craft the interiors, which are installed during final vehicle assembly.