Other than get reviewed from app review sites, I would rather get app reviews in the app stores. Because about 65% user download a new app in the app stores, and about 95% users will take the app reviews as one of the most important reference factors to judge the app - most people prefer to download an app which has much more positive reviews.

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I've not tried them, but you can give it a try if they also "send their latest reviews" via email, social media etc. to their readers; that gives you a visibility. Their site SEO score is good also; so once they publish review, you can link that up on your site and try spreading the content across reddit etc.

I run an app development company www.agicent.com and we hear such stories from our customers frequently, some benefit and some don't. The best way to get early traction is any kind of press review, its hard to get but if you put your energy and time to woo journos then you get great chance.

A lot depends upon what kind of app you have also, appzoom is apps specific but you can contact with sites related to domain of your app and it can get more specific readers.