Actionable Data.

BUSINESS ANALYTICS

Our analytics services are designed to provide the right data infrastructure and visualizations to measure all sales and marketing activities effectively.

Closed-Loop Measurement System

Our proprietary closed-loop measurement system has been designed to provide data that is reliable and easy to digest enabling marketing and sales leadership to accurately assess their team’s performance and identify opportunities for improvement.

Data
Collection

We ensure the right data is being collected consistently throughout the entire marketing and sales funnel. This includes setting up proper integration between your digital media, web analytics, marketing automation and CRM platforms.

Data
Organization

Our proprietary solutions allow us to organize data from disparate platforms into views that surface the most relevant insights. Once this data is collected and organized, it is more manageable and can be used in more meaningful ways.

Data
Personalization

Each business is unique. Our approach to analytics is flexible to ensure our solutions are customized to your sales and marketing processes. This includes accommodating differences in lead scoring, sales stages, and the duration of your specific sales cycle.

Data
Visualization

In order for data to be actionable, it needs to be presented in a way that is intuitive and easy to digest. Our easily accessible dashboards give you the ability to identify areas within your business that can be optimized to improve business results.

We build custom analytics solutions to accurately highlight how pipeline is being generated and identify key areas for optimization — effectively turning on the light to see how to generate more revenue and get the results you need.

More Than Just Reporting

A reliable data and analytics system can give key stakeholders the ability to quickly see how their business is performing. It can help drive solutions for other business challenges as well, including:

Greater Marketing ROI

Increase the effectiveness of your marketing efforts by investing more in the activities that lead to closed opportunities within your organization.

Sales Team Oversight

Determine if SLAs are being met and better understand where your strengths and weaknesses are within your sales organization.

Accurate Goal Setting

We equip you with data you can rely on, allowing you to set aggressive goals that are still realistic.

Closed-Loop Measurement Features

Unique Data Solutions

Our team of data and tech specialists can provide customized solutions that align with the individual needs of your business.

Detailed Source Attribution

Capture detailed source information on every new lead, opportunity and win created for your business, allowing you to focus your investment in channels with the greatest return.

Reactivation Measurement

Recognize and “re-source” leads and contacts that re-engage after falling out of the sales process to get a more accurate picture of the source of new sales opportunities.

Multi-Touch Attribution

Better understand all marketing and sales activities that lead to a closed opportunity by tracking all the engagements both pre and post-conversion.

Tableau Dashboards

Get access to custom data visualizations that show detailed performance against business goals, detailed return on marketing investment and more.

What They’re Saying

“

“What I value most is their constant attention to the metrics as well as their expertise on sales and marketing tools which are the backbone of our business.”

Steve KahanCMO, Thycotic

“

“Integrous Marketing is a trusted resource that we rely on to help us drive growth in our business. They have world-class expertise in demand generation, media planning and advanced marketing and sales analytics. Their business intelligence and data visualization capabilities are unparalleled.”

Michael CallahanCMO, Firemon

“

“Integrous quickly helped us transform our sales and marketing technology stack into a high-performance lead generation machine, complete with closed-loop metrics and reporting. With a strong foundation in place, Integrous executed effective demand generation programs that are currently generating high quality leads and opportunities for our sales team.”

Randy BrascheVP, Zignal Labs

Sophisticated Demand Generation

In addition to our business analytics services, we also offer comprehensive demand gen services for businesses of all sizes.