WeChat: How The Royal Edinburg Military Tattoo is planning to attract more Chinese tourists ?

The Royal Edinburg Military Tattoo is a much awaited global gathering that showcases the talents of musicians and performers across the world. The Scottish tourism highlight is often attended by members of the British Royal family too. The Tattoo is also frequented by many Chinese tourists in Scotland. Every year, performers from over 48 countries take part in the Tattoo, and around 30 per cent of the 220,000 audience each year are from overseas.

With the increase of Chinese guests at the Edinburg Tattoo, the Tattoo has decided to introduce the support of WeChat mobile payments platform for its guests in 2018. WeChat has one of the fastest growing user base in China and is one of the most popular and easy ways to facilitate payments in China. The introduction of WeChat at the Edinburg Military Tattoo is said to help Chinese visitors seamlessly pay for tickets, services and merchandise at the tattoo.

The decision to enable WeChat Pay is predicted to increase the number of tickets purchased by Chinese visitors which increased 89% between 2015 and 2016.