After Penn State, Follow the Money

By

Jason Gay

Updated July 23, 2012 8:05 p.m. ET

Change the culture.

That's what the NCAA says it wants.

In the wake of a terrible crisis, the governing body of college athletics is demanding a radical re-prioritization. No more programs run amok. No more omnipotent coaches, intimidated administrations, grotesque surrenderings of integrity. Not another athletic powerhouse that becomes "too big too fail, indeed even too big to challenge," as NCAA president Mark...