5 Ways Periscope Can Help You Connect With Your Audience

Although the initial buzz has died down, Periscope is still alive and well – with many brands still using it to promote their business.

After all, the live video streaming app is owned by Twitter, which has a massive user base of its own.

So if you’re looking to tap into the Twitter crowd with some creative visual content, here are a few ideas to get you started!

1. Use it to send a specific message about your brand.

Whether your message is a positive one (Hey, we have a sale on!) or making things right after a disaster (We’re sorry our last post may have upset our audience), telling your audience the news through a live video stream is the perfect way to show you’re present in the company and care about their custom – and their feelings.

It adds a sense of dedicated customer service that prevents you from looking like a ‘faceless’ corporation.

2. Create a visual support line.

If you think some of your audience may have some questions about a product, there’s no better way to help them out than through video!

Open up your stream and allow your audience to ask you their questions, providing help, support and guidance for each one.

They’ll appreciate the effort you’ve gone through to answer their question thoroughly and effectively, no matter how simple the solution was.

3. Always remember to be yourself – you’ll develop a relationship between your brand and consumers.

The more personality you put into your brand, the more relatable you’ll seem to your audience – subsequently building a better, stronger connection.

Once the connection has been made, the customer will be more likely to remain loyal to you over a longer period. Without personality, it’s easier for them to walk away.

Thankfully, video is the ideal way to show who you are, give them a deeper insight to your business and actually get chatting to the people who have taken an interest in what you have to offer.

4. Show your audience your new product – and give a live demonstration.

If you’re launching a new product - or even trying to make more sales of an existing one – building up some ‘hype’ surrounding it is essential.

One way to do this is to show it off during your live video stream. You’ll be able to show your audience what the product is, what it does and how it works – all visually.

If they can see how great the product is in action, they’ll be even more likely to want to go ahead and buy it.

5. Use it to ask your audience questions.

We’ve covered how you can benefit from letting your audience ask you questions, but what abut the questions you could be asking them?

If you throw out questions like ‘What do you like about our brand?’, ‘Which is your favourite product?’ or ‘What would you like to see from us?’ you’ll be able to get a clearer idea of what your audience is looking for.

Are you using Periscope for business? If so, have you considered trying out any of the above? Let us know in the comments – we’re excited to hear what you’ve been streaming!

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