Research/Measurement

Beacon Advisors services in communications counseling and program development are research-based. We rely heavily on market information/analysis, qualitative and quantitative audience/constituent research, public opinion surveys, and data developed through new technologies like Radian 6, which helps enable socially engaged enterprise development.

The firm has several established partnerships with research organizations.

Rasmussen Reports, LLC
Rasmussen produces the data several opinion index products that Beacon has developed for sponsorship by major business organizations. The Discover US Spending Monitor® and the COUNTRY Financial Security Index® are newsmakers in their own right as they gather and report opinion data from the US adult population. Beacon has also developed index products on employment attitudes and small business economic confidence. The Rasmussen brand gives these products enormous credibility as they are supported by the data collection and analysis of the polling company with arguably the top accuracy ratings in the business.

Pulse Opinion Research
Pulse Opinion Research, which uses the same methods and technology that have made Rasmussen the nation’s most accurate pollster, partners with us to gather must-have information for businesses, community groups or political campaigns. The platform delivers fast, accurate public opinion polling surveys. Beacon uses surveys from Pulse for the following deployments:

Issues management and tracking

Political advocacy campaigns

Crisis attitude and opinion polling

Product and service attitude testing

Radian 6
Radian6 enables organizations to become Socially Engaged Enterprises, with the power to understand and gain insights about social media through metrics, measurement, sentiment and analytics reporting.

CisionPoint
CisionPoint is a media database that offers the ability to plan campaigns, connect with audiences, monitor coverage, and analyze results. Powered by the world's largest media database, CisionPoint has more information on more people in more places than any other media source in the world.