Videocon d2h is launching a new active service- Smart Cooking in a tie up with Hungama. Smart Cooking will have classic and innovative recipes catering to meals and snacks. The recipes will have vegetarian and non vegetarian dishes as well. The Chef Special section is powered by celebrity chef Ranveer Brar and the other sections would see handpicked recipes across. The service launched in partnership with Hungama, is priced at Rs. 45 per month. Under Smart Cooking, India’s best known and most enjoyed culinary dishes, desserts and the signature spicy curries etc will be on display.

Videocon d2h executive chairman Saurabh Dhoot said, “With the launch of Smart Cooking, we are strengthening our proposition of being more than a provider of TV Channels. This new Smart service reaffirms our commitment of growth through innovation by providing unique content not available elsewhere. With this launch we strengthen our Smart TV content we will continue to grow and differentiate in this area in coming months”

Videocon d2h CEO Anil Khera said, “This Smart Cooking application being launched in partnership with Hungama is a result of our deep understanding of the preferences and needs of our consumer. This rich media interface and depth of the content in Smart Cooking is designed to appeal to diverse segments from homemakers in cities to women in villages”.

Hungama.com CEO Siddhartha Roy too added, “Culinary experiences are a vital part of Indian preferences and is the seed of our foray into developing and packaging cookery based content. We are very excited to partner with Videocond2h to deliver this service after delighting our users with entertainment content like movies, music and much more.”

1 Comment

What research are they talking about? They should be launching pending SD & HD channnels instead of Smart Services. The reality is that they r losing subscriber base bcoz of non-addition of channels and faulty hardware/software