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Adidas Group committed to have 100% Sustainable Cotton by 2018

Adidas, one of the top sports wear manufacturers, is
stepping forward to have 100% “Better Cotton” in their products by 2018. In the
‘Corporate sustainability Report 2010’ Adidas has discussed their group-wide
goal and approaches to become sustainable clothing manufacturer or
zero-emission Company. This initiative will be taken across its brands –
Adidas, Reebok, Taylormade and Rockport.

Adidas Group
strategy 2015: “Building on several environmental initiatives
over the past years, in 2010, we have developed a coherent environmental
Strategy for the whole Adidas group.

The environmental Strategy 2015 aims to reduce
our environmental footprint 15% by 2015 relative to sales. It follows a clear
vision and mission and sets targets to be reached by 2015. These targets cover
our whole value chain from product creation to sourcing and manufacturing and
from our own operations to our stores and all other sales points.” Source: Sustainability Report 2010, Adidas Group.

Company’s specific goal to the 2015 time frame

Cut
relative energy usage by 20 percent

Make
a total relative cut of 30 percent in carbon emissions by sourcing green energy

Reduce
paper usage by 50 percent per-employee

Adidas group’s integrated
approach:

“Our approach is to manage environmental issues
as an integral part of our daily operations, positively contributing to the Adidas
group’s overall business performance,” says Karin ekberg, Head of environmental
Services, Adidas group. “With this mindset the environmental Strategy targets
are interrelated with business targets and also require support from more than
one single business function to achieve them. This is the beauty and the
challenge in the approach: it is possible to drive the Strategy from different
parts of the business, depending on where the leverage is greatest.”

Source: Sustainability Report 2010, Adidas Group.

‘Better Cotton’ commitment
illustrates Adidas approach:

“Better Cotton’ is cotton grown to social and
environmental standards set by the multi-stakeholder Better Cotton Initiative
(BCI). So while setting this target supports our ambitions to make our products
more sustainable, the responsibility for meeting it rests with our global
Operations team and their sourcing strategy. Working together and using the
strengths of different parts of the business is the best way to meet our goals.”

Source: Sustainability Report 2010, Adidas Group.

Sources: Adidas Sustainability Report 2010 and www.smartplanet.com

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Prasanta Sarkar is the editor and founder of OnlineClothingStudy blog. He is a Textile Engineer and a Master in Fashion Technology from NIFT, New Delhi. He has authored 5+ books in garment manufacturing technology field. Learn more about him and connect with him on Facebook and LinkedIn