The most talented team, with a great product and flawless execution, would still fail if they tried to launch a company in a bad market. Similarly, less talented teams with a less than stellar product could succeed in a good market, because "a great market pulls the product out of a startup."

In the below Founder Institute talk, Kirill outlines the best practices for startup market research that he learned while launching three companies across three different countries. As he explains, it important to "start with the end in mind" when researching your market, and good market research is not at all expensive (if you know the right methods).

The Founder Institute is the world's largest entrepreneur training and startup launch program, helping aspiring founders across the globe build enduring technology companies. Based in Silicon Valley and with chapters across 50 countries, the Founder Institute has helped launch over 1,563 companies in 5 years. The company's mission is to "Globalize Silicon Valley" and build sustainable startup ecosystems that will create one million new jobs worldwide.