tag:blogger.com,1999:blog-3511332502155562886.post1433282786992509744..comments2015-07-27T14:08:24.853-04:00Comments on Write to Publish: Book Buying Behavior: Where PurchasedRobin Sullivanhttp://www.blogger.com/profile/00613910688999698522noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-3511332502155562886.post-45106167381244774822011-06-27T17:20:57.942-04:002011-06-27T17:20:57.942-04:00I&#39;m sure the figures are off. Even AAP and PW ...I&#39;m sure the figures are off. Even AAP and PW now say that more than 50% of frontlist title units are purchased as ebooks, along with an ever-increasing percentage of backlist titles, so it appears that ebooks aren&#39;t included in these numbers.Robert Bruce Thompsonhttp://www.ttgnet.com/thisweek.htmlnoreply@blogger.comtag:blogger.com,1999:blog-3511332502155562886.post-21512505391631479572011-06-27T13:40:21.054-04:002011-06-27T13:40:21.054-04:00I&#39;m with David, these numbers do seem to under...I&#39;m with David, these numbers do seem to under-count ebooks/online. I speculate they surveyed book buyers who frequented bookstores. <br /><br />@David:<i>&quot;A lot is bound to go online, purely because many people have no alternative within easy driving distance.&quot;</i> <br /><br />I know about two dozen people where between the Borders *and* the less publicized B&amp;N closures the &#39;convenience factor&#39; pushed them online. Mostly to flavors of the nook! (scratches chin and just accepts it...).<br /><br />I agree with you on the discounts that will be demanded. For better or worse, the publishing model is being thrown on its ear. <br /><br />Just imagine what will happen with all the devices coming out late this year: Ipad3?, Amazon tablets/cell phone, android tablets galore, etc.<br /><br />Interesting times ahead,<br />Neilwannabuyhttp://www.blogger.com/profile/04297458705683991405noreply@blogger.comtag:blogger.com,1999:blog-3511332502155562886.post-73022307103797684142011-06-27T13:22:04.249-04:002011-06-27T13:22:04.249-04:00I went into a B&amp;N the other day looking for a ...I went into a B&amp;N the other day looking for a specific title that had been published by a couple of friends of mine. This title was put out by one of the big six so I knew that B&amp;N should have it. <br /><br />Took me 20 minutes to find. <br /><br />I&#39;m not an idiot and I know my way around a library and/or book store. I walked in knowing the title, author, publisher, and what the cover/spine looked like. I had EVERYTHING I needed to find that book and it still took me 20 minutes to find the. <br /><br />Had I not been insistent on finding that title at B&amp;N, I would have walked out after 5 minutes and gone to Amazon and picked it up there. Had I not even known this title existed, I wouldn&#39;t have found it at all. <br /><br />It&#39;s because of situations like this that I would predict the continued reduction of the brick and mortar book store whether it&#39;s a big chain like B&amp;N, or a smaller indie store. Online storefronts are making things far easier to shop, find, and purchase and I&#39;m not sure if it&#39;s possible for a large brick and mortar to keep up. <br /><br />The numbers from this survey certainly bear this out, but I am curious as to one thing these results don&#39;t appear to capture. For the 30% of &#39;e-commerce&#39; sales, I&#39;d like to know the breakout of ebook purchase vs print book purchase. I suppose it doesn&#39;t matter as a sale is a sale for the purposes of the survey. But I still would be interested in that break out.<br /><br />Thanks for sharing this information.P.C. Haringhttp://www.blogger.com/profile/10782682503711390693noreply@blogger.comtag:blogger.com,1999:blog-3511332502155562886.post-87290404804328588952011-06-27T12:43:46.013-04:002011-06-27T12:43:46.013-04:00@JNFL&quot;Costco has really reduced the size of i...@JNFL&quot;<i>Costco has really reduced the size of its book area, and moved it away from the front of the store. I take that as a sign that their book sales have fallen off.</i>&quot;<br /><br />Costco has gone to a peak season book selling model. I noticed their mid-year book selection the last 3 years has been tiny versus prior years. But wait for the holidays... the hardbacks will be out by the pallet.<br /><br />Neilwannabuyhttp://www.blogger.com/profile/04297458705683991405noreply@blogger.comtag:blogger.com,1999:blog-3511332502155562886.post-62683759556770020422011-06-27T11:06:39.784-04:002011-06-27T11:06:39.784-04:00Interesting figures but darn hard to know what to ...Interesting figures but darn hard to know what to make of it. Did those figures include eBooks? I agree with David that I don&#39;t see how they could have been.<br /><br />Of course, publishing is so volatile at the moment that even a relatively short span after a survey it could be somewhat out-of-date. I wonder if that might be the case here. I wonder when the survey was done.J. R. Tomlin, author of Historical Fiction and Fantasieshttp://www.blogger.com/profile/01109874615059334200noreply@blogger.comtag:blogger.com,1999:blog-3511332502155562886.post-17799341492818572972011-06-27T09:44:43.875-04:002011-06-27T09:44:43.875-04:00Costco has really reduced the size of its book are...Costco has really reduced the size of its book area, and moved it away from the front of the store. I take that as a sign that their book sales have fallen off.jnfrhttp://www.blogger.com/profile/01227677482248947960noreply@blogger.comtag:blogger.com,1999:blog-3511332502155562886.post-86314787513167897252011-06-27T09:27:41.431-04:002011-06-27T09:27:41.431-04:00Robin, thanks for distilling this fascinating info...Robin, thanks for distilling this fascinating information for us. I&#39;m curious what differences the BEA data showed between genres. I&#39;d be surprised if where books are purchased and how potential buyers became aware of them were the same for science fiction and mystery (for example).<br /><br /><a href="http://www.suzanneadair.typepad.com" rel="nofollow">Suzanne Adair</a>Suzannehttp://www.blogger.com/profile/11624472793275282926noreply@blogger.comtag:blogger.com,1999:blog-3511332502155562886.post-21371172806665426122011-06-27T06:01:33.782-04:002011-06-27T06:01:33.782-04:00Honestly, I thought online would have been higher....Honestly, I thought online would have been higher. But maybe e-books aren&#39;t included at all. Do you know when the survey was conducted? <br /><br />Because if e-books are, say, 20% of the market, and are included in this survey, that would mean a very small percentage of print books were purchased online which isn&#39;t right.<br /><br />However, I assume that either e-books weren&#39;t included in this, or it was conducted at some point in 2010 when e-book numbers were relatively trivial. Even so, I thought online sales were approaching 50%. I wonder if there was something unusual about the way they collected this buying behaviour that has skewed the results towards physical stores.<br /><br />In any event, just taking the figures &quot;as is&quot; there is a lot of interesting stuff here. With the Borders meltdown and B&amp;N&#39;s continuing store closures, a lot of that 29% is up for grabs.<br /><br />A lot is bound to go online, purely because many people have no alternative within easy driving distance. However, there is a large portion which indie bookstores could make a play for.<br /><br />Most regular chain customers are heavier readers than the supermarket/box store customers, and will demand a wider selection. <br /><br />Indie bookstores can offer all that and more, but will struggle to capture the price conscious. Clever indie bookstore owners will be actively targeting customers in the old cachement area of these closed down chain stores, keen to show what added value they can bring to the whole book buying experience. <br /><br />Hopefully the fire sales in Borders won&#39;t prime customers for lower prices of box stores and supermarkets, but I fear we will see some growth there too. <br /><br />Ultimately though, I think this will only encourage more people to eventually make the switch to exclusively shopping online and eventually to e-books.<br /><br />In the meantime, the power shift to box stores and supermarkets will kill the publishers. If you thought chain stores were aggressive in demanding discounts, wait until Walmart are buying even more books. It will be like the UK. Tesco have such power now it&#39;s crazy. They have a veto over covers from all major publishers, they can pretty much demand any discount they like, and the selection is extremely limited.<br /><br />Can indie bookstores exploit these changes? I hope so, but it hasn&#39;t happened in the UK. Indies only have around 4% of the trade there (far less than the US). <br /><br />I think most buyers will go online. The store with the biggest selection usually wins.<br /><br />DaveDavid Gaughranhttp://www.blogger.com/profile/13236692339928690142noreply@blogger.com