Reportedly shown last week at Microsoft’s global sales briefing, it’s part of a concerted effort by the company to raise questions about the privacy implications of Google’s business and communication applications.

And when you think about the trouble (Google is) getting into with some of their statements, claiming certain things and allegations that they’re dealing with, this is nothing but help to us. We don’t scan your e-mail. We’re not snooping your Wi-Fi. We’re going to continue to do the things we do well, which is help you become more productive.

Keeping in mind that the video was apparently meant for an internal audience, Microsoft takes some creative license, for sure, by personifying the Gmail algorithm that serves up ads next to emails.

Ad targeting in Gmail is fully automated, and no humans read your email in order to target advertisements or related information. This type of automated scanning is how many email services, not just Gmail, provide features like spam filtering and spell checking. Ads are selected for relevance and served by Google computers using the same contextual advertising technology that powers Google’s AdSense program.