Know this was amazingly popular last year & the organisers have promised it will be even better this year. Not many details have been released other than the date it will be held which is Sunday 19th November, but the whole street will be pedestrianised for a day of family-friendly fun, and the organisers are promising a return of ‘much-loved characters, colourful floats, giant balloons and even a visit from Santa himself.

Update 14/11

Ferdinand tells the story of a giant bull with a big heart. After being mistaken for a dangerous beast, he is captured and torn from his home. Determined to return to his family, he rallies a misfit team on the ultimate adventure.

This November come down and see the bull with a big heart at the Hamleys Christmas Toy Parade. Join in the festive fun and watch as Ferdinand makes his way down Regent Street. You can then visit the gentle giant for a photo opportunity and a chance to receive a special Ferdinand mask and activity set.

Come to the Cartoon Network Zone for a chance to meet all your favourite characters including The Powerpuff Girls, Ben 10 and Heatblast, Gumball and Darwin, and Jake and Finn from Adventure Time. Get your photo taken and you could even receive a special Ben 10 or Powerpuff Girls mask.

All Hamleys customers should expect queues at free events; customers should arrive early to avoid disappointment. Queues will be cut to ensure the event finishes on time. Standard Hamleys T&C's apply.

The Elf on the Shelf is making his way from the north pole to take part in this year's Hamleys Christmas Toy Parade! Come down to see the Elf on the Shelf character, get your photo taken with him and join the festive fun. There will be goody bags, storytelling and all things Elf-tastic for the entire family to enjoy.

Sonic, Amy and Tails will be speeding down The Hamleys Christmas Toy Parade with a team of SEGA friends. Following the parade head over to the Sonic Boom stand for photo opportunities from 1pm.

All Hamleys customers should expect queues at free events; customers should arrive early to avoid disappointment. Queues will be cut to ensure the event finishes on time. Standard Hamleys T&C's apply.

The countdown to The Last Jedi is on! Visit the Bladez Toyz marquee on Regent Street to see demonstrations of the latest characters in the cool range of Star Wars radio control inflatable toys!

Throughout the afternoon, you will also be able to play with the new 1:1 scale BB-8 droid inflatable and road-test a Stormtrooper or even R2-D2. Each inflatable comes with awesome movie sound effects and an easy to use controller so you can drive and spin your character around and around. Also look out for a special sneak peek of the new droid from The Last Jedi and venture over to the Dark Side to be one of the first to go into battle with BB-9E! Which radio control character will be your favourite?

Peppa will be leaving her house on the hill and visiting the Hamleys Christmas Toy Parade this year so make sure you don't miss out! Come along to see Peppa and join in the festive fun, there will be guaranteed snorts and giggles for every little piggy!

Kai's impulsive personality, fierce temper and immense drive mirror the fire within him. His strong sense of justice makes him stubborn and he'll stop at nothing if he has put his mind to it; but this is also the source of his bravery. As older brother to Nya, he is overprotective of her. While Kai's self-confidence can be overwhelming to some people, this makes him one of the leaders and big personalities in the group.

Kai is the last young ninja to join Master Wu's ninja training. His impatience with training is significant, as Lord Garmadon has kidnapped his sister. However, while he quickly becomes a skillful warrior and is the first to tame his dragon, he discovers that impatience is the enemy of a great ninja...

A literary hero, a British icon and a movie star, cherished by all the family. Paddington is one of the world's most popular children's book heroes with over 150 titles in 40 languages. PADDINGTON, the award winning film produced by Studiocanal released in November 2014 to critical acclaim and became the best selling family movie by a non-Hollywood studio ever released.

This winter, Paddington is back in a brand new adventure coming to UK cinemas on November 10th. With 2018 marking the 60th Anniversary of the first book, A Bear Called Paddington, Michael Bond's stories continue to delight children and families all over the world!

10:30 - 12:00 Parade Commentary with Magic Radio & Basil Brush

12:00 – 12:20 West End Kids

12:25 – 13:00 Basil Brush Live Show

13:05 - 13:30 West End Musical Choir

13:35 – 14:00 Father Christmas

14:05 – 14:30 Justin from Something Special Live Show

14:35 – 15:00 Basil Brush Live Show

15:05 - 15:30 West End Musical Choir

15:35 - 16:00 West End Kids

16:00 - 16:30 Hamleys Finale with The KIDZ BOP Kids and Father Christmas

Last year, the parade did a 1.5 mile route, giving kids plenty of opportunities to spot their favourite stars. The parade kicked off around 10.30am, with a main stage finale at 4.30pm. But exact timings for this year have not been released yet, so keep checking back & I'll update as & when more info is available.

Should be quite festive as the lights in Regent Street are turned on a few days before on the 16th Nivember

I'm pretty sure that the date was announced 6+ months ago as part of the programme of Regent Street events calendar for July through to January (as the flyer is on my fridge!). There is also the Regent Street Motor Show coming up on 4th November and Lumiere Festival will be on in January.

23rd Oct

Had a fab time last year, the singing and fireworks were great.

14th Nov

Thanks for the tip. Hot

14th Nov

Thanks!

14th Nov

Is this going to be televised. Please

18th Nov

Shouldn't this be under freebies?I wonder why it's allowed to stay here?

You're right. My point was that it was within her Editor role this was shared and that is makes no difference the title. Especially considering this was already in the right section

19th Nov

Just returned from a weekend in London and attended the Hamleys parade. Never again!!! Not a policeman in sight and people getting crushed. Wife ended up calling the police. Thousands upon thousands descending upon regent street. Shame on you Hamley's!! Better plan better next year or someone might die.

Just returned from a weekend in London and attended the Hamleys parade. …Just returned from a weekend in London and attended the Hamleys parade. Never again!!! Not a policeman in sight and people getting crushed. Wife ended up calling the police. Thousands upon thousands descending upon regent street. Shame on you Hamley's!! Better plan better next year or someone might die.

Agree..this was not worth going too... Long waiting queues every where in the cold weather...and the stage show was cancelled too ..what a shame...

19th Nov

I went to this, it was trash. Why was everything a queue. No characters just roaming around despite the road being closed.