Every business owner knows the value of PR. It helps your ideal customer understand what you do and find you when they want your service or product. But most business owners don’t have a background in public relations nor do they have the budget for a professional PR agency.

The good news is you don’t need to break the bank to garner good publicity for your business. If you’re willing to commit a little time and ingenuity, you can promote your company effectively and build your reputation as a business leader.

Here are eight simple steps you can take, on your own, to promote your business, book or service.