India is set to get its first Playboy club next month, with demurely dressed bunnies and a focus on glamour instead of sex.

PB Lifestyle chief executive Sanjay Gupta said he will recast the Playboy brand so that it doesn't offend conservative Indian sensibilities. PB Lifestyle has an exclusive license from Playboy Enterprises to open Playboy clubs, hotels, bars and cafes and sell Playboy branded merchandise in India. (AP)