More augmented urbanism oozing from purses and pockets

*I see a lot of these, but this one is spooky. Maybe because it is so divorced
from the desktop computer paradigm.

*Also, the pricing feature is hairy. I don’t think I’ve ever read an AR scenario
where people walk around projecting price-tags onto stuff, but it’s
so late-modern-capitalism that it seems stupid to have overlooked that.
You could just walk out every day and watch your neighborhood’s real-estate
prices decline. What could be more 2010?

“Dutch launch
“The premier launch is for the Dutch market. Launching content partners are ING (ATM’s), Funda (houses for sale), Hyves (social network hot spots) Tempo-team (jobs) and Zekur.nl (healthcare providers). Layar will be launched per country with local content partners in order to guarantee relevent results for the end user. SPRXmobile is planning further roll-outs, together with local partners, in Germany, the UK and the United States this year. SPRXmobile wil continue with regular releases of new layers after each local launch. The Layar application will be available via the Android Market. Other handsets and operating systems are in development with a prime focus on the iPhone 3G S.”