Software Identity in a Massachusetts Context

IBM Executive Briefing Center Westford, Massachusetts, USA

HOK’s design of the display environments in this Massachusetts location presents IBM’s software competencies in a regional context.

Engaging use of lighting and muralistic displays depict the five color codes of IBM’s software lines.

The messaging continues with scalable, grid-like vision screens and industry-specific icons on glass.

Building on previous cultural themes designed by HOK in other IBM executive briefing center locations, briefing rooms are named for regional company sites. Murals in each room reflect the visual DNA of the Westford area.