In this episode I talk with Jason English (@bluefug), an enterprise technology marketing consultant and writer with more than 20 years of practice and management experience, from the earliest interactive firms, to startups and large software companies. Jason and I worked together at ITKO and ran content, product, social, event marketing and business development. We were later acquired by CA Technologies in 2011.

Jason and I talk about content marketing and how implement a strategy that won’t run out of gas. We expand on how to integrate the content into other channels and how to start feedback loops to develop stakeholders and influencers. Please listen in to one of the most interesting writers and marketers you will ever hear.

Questions asked during episode

Many companies don’t seem to have a content marketing strategy, they just produce material in little bursts. Where do you start?

How do you keep your content from running out of gas?

What are some useful measures of successful content?

Where do these measures break down?

We did a lot of work around thought leadership at ITKO – when is that important to establish and who should do the work?

Where does content marketing intersect with other types of marketing – events, advertising, etc.?

What would you do with your time if you had no other responsibilities?