By 4pm Alibaba announced it had already surpassed 2017 Singles’ Day. By midnight, it had sold 27% more than the enormous record set last year. We can see below that beauty and wellness products are still the top selling products in the festival of shopping. South Korea climbed from the 5th to the 3rd top-selling country, illustrating that the country is again in favour with Chinese consumers. So far, the US-China Trade War seems to have had little impact on sentiment towards US products, with America retaining its number 2 spot.