Comcast, Netflix Expand Partnership Following Xfinity X1 Integration

Published Apr 13, 2018 at 3:37 PM

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This Wednesday, March 29, 2017, photo shows a sign outside the Comcast Center in Philadelphia.

Comcast and Netflix announced Friday an expansion of their partnership that will provide Comcast the ability to include a Netflix subscription in new and existing Xfinity packages.

In 2016, Comcast launched Netflix on the X1 platform, offering customers a fully integrated entertainment experience featuring voice control andaccess to the Netflix service, according to a statement released by the company.

“Netflix offers one of the most popular on demand services and is an important supplement to the content offering and value proposition of the X1 platform,” said Sam Schwartz, Chief Business Development Officer, Comcast Cable. “Netflix is a great partner, and we are excited to offer its services to our customers in new ways that provide them with more choice, value and flexibility.”

Adds Bill Holmes, global head of business development for Netflix, “Our partnership with Comcast on Xfinity X1 has brought easy access to Netflix for our mutual customers," he said. "“By speaking into or browsing with the X1 remote, millions of customers have found the perfect thing to watch on Netflix. We can’t wait to introduce more X1 customers to Netflix with Xfinity’s new packaged offers.”