Microsoft’s new search engine Bing (Yes, Live search is gone and Bing is here instead).Microsoft’s efforts to bring this ‘Bing’ [http://www.bing.com/]are paying off as of now.Reports are out already that suggest that Bing has overtaken Yahoo as the second preferred search engine in the U.S.

Bing has been set as the default search engine on Internet Explorer 6. Bing is also censoring search results for the searches like ‘sex’ on the search engine.

Microsoft has also started publicizing Bing among mobile phones users worldwide by releasing mobile ring tones called ‘BingTones’.

Has Microsoft delivered something up to Google? Primary tests show that Bing even though may not be a Google spoiler, but definitely a much better product from Microsoft.