Just received today, so it hasn't had time to steep. I'm tasting something similar to carrot cake or spice cake inhale with a cream cheese exhale. Very delicious. Another reviewer stated that it was likely a high VG mix, and I'm going to disagree on that. Judging by the viscosity of the liquid I'm going to say it's roughly 50/50. My ADV is unflavored nic (100%VG) and it is nowhere near as thick.