TV Advert Production Catford

Hightower TV ads Video Production, Catford

Tired of cookie-cutter ads that miss the mark? You deserve a great quality television ad that appeals to your audience. At Hightower, our style is revolutionary. We don’t simply create videos, we also promote your business. Working with creatives and analytic experts, we will promote your business’ values.

The effect?

A unique story that breaks the mould. We have connected audiences to big and small brands in Catford for almost ten years with excellent TVC ads. Television ads are an effective way to communicate with your target audiences daily; don’t miss any chance you get.

Hightower, Catford: where smarts meets arts

With television advertising, you need a professional team to help you stand out. Our operations cover the full production including scripting, acting, filming, illustration, rendering and publishing. Concerned about government ad censor reviews? Don’t worry, we produce advertising that passes the Clear cast test, whilst meeting its communication goals. Regardless of the type of video; product launch or promotional, our expert video team can send the message across.

Hightower’s TV commercial production process

Advertising your business on TV creates an opportunity for customers to love your brand. Having a likable brand is important if you want people to buy your product. It is easier to convince people about your product when your brand is appealing. At Hightower, our clever and funny video ads make brands likable. Our industry connections include writers, media buyers, planners and expert producers. We can produce the entire television ad from ideation to airdate. Here is short description of our production technique:

Pre-production part

You can email or contact us directly to share a brief for a video script you may have. A creative director will be assigned to work on the production of your video. Next, the creative director (CD) will think of a big idea to fit your video brief. Every idea is designed to suit the needs of the brief. The AD will assign a scriptwriter to create some video scripts for the project. At the next review stage, you’ll be presented with some scripts, so you can choose the one that best communicates your message. When you choose a script, a storyboard artist will draw the concept on a visual board. Drawing the idea first makes video production easier. Next, the producer will proceed with scheduling and budget planning for the video production.

Video making

We may decide to shoot in a studio, or a location or both, depending on project terms. Due to certain filming complications, shooting may last days or several weeks, even for videos 30 – 60 seconds long. However, we promise to keep your project on schedule no matter what.

Post-production

Upon completion, the raw footage (rushes) will be taken to the post-production team. The editor’s role is to build a narrative from the available rushes. He or she is also going to edit the video to crystal clear quality. Next, the graphics and animation team will work their magic and add quality to the video. The range and scale of graphics that will be put into the advert will depend on the budget size and the type of product or service. For sound score, our music library has several options to choose from. We buy them legitimately for all our video projects including yours. However, if you wish, we can compose a song specifically for your video ad. Finally, one of our talented vocalists will narrate your ad in a convincing way that suits your brand. If you need unrivalled high definition video ads, Hightower Catford will produce it in glorious technicolour. And if you want good return on investment, our videos push your sales forward. Looking to make a TV ad that will keep your lines busy? Use our online form; send us a message today

Frequently asked questions

Most people like to know more about our video production technique. Here is a compilation of our most asked questions:

Are television ads not too expensive?

Television ads used to cost a pretty penny in the past, but times have changed. Given the multiple channel options available with modern satellite (and even terrestrial) TV, you have higher negotiating power to bargain for a media slot. Notwithstanding, our flexible production process allows us to tailor great ads that suit your budget, whether big or small.

What if I propose a concept- does it reduce your fee?

This is relative, but on a case by case basis. Hightower works with clients to produce ads that they want; after all, it’s your video. But the idea is only a part of the video production process. Aspects of production such as scripting, storyboarding, project management, acting, and editing make add to the pricing.

Suppose I want my voice-over artiste to be a celebrity?

If you have a substantial budget, sure you can. You should note however, that an unfit celebrity can affect the success of your video. A celebrity might be the star of the moment, but their personality may not be representative of your brand. A less-popular but talented actor will save you money and help you achieve the objectives of your video ad.

Why Hightower?

Our services provide a great mix of creativity and production using our very own resources. This means we don’t hire third-party contractors. At Hightower, we take complete control of our projects, so you can maximise your budget. We have earned a reputation in Catford for producing high-quality videos and TV ads. We boast of a client list that has Tesco, Maxell, Aecom, Hitachi, Santander and SanDisk. Visit our work page to see some of our award-winning TVC ads.