Rob Hullum

Recent Posts

If 2018 taught us anything, it was that we should not lose sight of the customer. So it's not surprising that for 2019 some of the biggest trends in inbound marketing would relate to how we as marketers and business owners can retain value around the ways we are connecting and engaging with the customer.

The beauty of Instagram is anyone can do it. Businesses have the opportunity to market their products to a more targeted and interested audience without relying on paid advertising. The real challenge is doing it well. So, we've found five Milwaukee businesses that are killing it on Instagram to give you inspiration before your next post.

With all of the hype around social media, it may be surprising to learn just how effective email newsletters can be for your association, if done right. In 2017, 269 billion emails were sent by 3.7 billion email users. Both numbers are expected to grow into the 2020s, despite new communication options entering the market such as Google Hangouts, Facebook Messenger and Slack, among others.

Here at WSC, we talk a lot about the importance of putting together a solid plan for your social media efforts, and there is a simple reason why−social media engagement can convert into sales for your company!

Your business or organization is most likely on social media in some capacity. It may be a basic profile on Facebook or elaborate and across numerous platforms. In some way, shape or form you’ve probably recognized that having a presence on social media is a must.