EXECUTIVE SUMMARYThe main objective of the project is to get the full knowledge of the products of the HUL and what are they doing to get the customer loyalty, to maintain there market. This is also to find the preferences of customer and there market knowledge and product information, information about the presence of the rivals of HUL and all the other options they have in the market. What are the techniques they adopt to know about the preferences and changing needs of the customer? HUL are also looking to tap the market in rural sector, so they also taking into consideration the needs and wants of the people there. They are also studying the consumption habits of the rural people. Like most of them are daily wage earners or small peasants, so they are studying the buying patterns of them also.

OBJECTIVE OF THE RESEARCH

The main objective of this project is to find, what are the steps Hindustan Unilever Ltd. is adapting to be market leader and to differentiate itself from its competitors. What is the steps company is utilizing to find current trend in the market? Most of the product of HUL comes in the category of convenience products. They are frequently used and bought by the customers. There is large no. of players in the market, who are supplying similar product to the customers. Now, customers have become smart, they have great knowledge of market, product and suppliers. So, they are looking for the product which is providing something extra.

HUL has a wide range of product in FMCG sector, covering almost every needs and wants of the customers. It has products for child, young & adult, male & female, etc. so, it has to differentiate its products taking into account the needs and demands of all the sectors of the society. Not, only product but it has to look upon the services and feed back from customers also. It should do something to give after sales service and collect feed back from the customers. The basic objective of this project is as mentioned above to find ways so that HUL remain market leader by considering all the needs & wants and fulfilling their demand.

COMPANY PROFILE Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company, and was formed in 1933 as Lever Brothers India Limited. It is currently headquartered in Mumbai, India and its 41,000 employees are headed by Harish Manwani, the non-executive chairman of the board. HUL is the market leader in Indian products touching the lives of two out of three Indians with over 20 distinct. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of Rs.10,000 crores.

HUL is also one of the country's largest exporters; it has been recognized as a Golden Super Star Trading House by the Government of India.

HUL's brands - like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr- Annapurna, Kwality Wall's – are household names across the country and span many categories - soaps, detergents, personal products, tea, coffee, branded staples, ice cream and culinary products. They are manufactured over 40 factories across India. The operations involve over 2,000 suppliers and associates. HUL believes that an organization’s worth is also in the service it renders to the community. HUL is focusing on health & hygiene education, women empowerment, and water management. It is also involved in education and rehabilitation of special or underprivileged children, care for the destitute and HIV-positive, and rural development. HUL has also responded in case of national calamities / adversities and contributes through various welfare measures, most recent being the village built by HUL in earthquake affected Gujarat, and relief & rehabilitation after the Tsunami caused devastation in South India.

COMPANYS’ MISSION:
The mission that inspires HUL is to "add vitality...

...Limited
By
Anubhav Jaiswal
2011195
Introduction
HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others.
With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday...

...focus on farm sector will boost rural incomes, hence providing better growth prospects to the FMCG companies. Better infrastructure facilities will improve their supply chain. FMCG sector is also likely to benefit from growing demand in the market. Because of the low per capita consumption for almost all the products in the country, FMCG companies have immense possibilities for growth. And if the companies are able to change the mindset of the...

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Name : Wong Kai Jun
Tutorial Group : T14
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Company Law Assignment
The law requires that directors not take corporate opportunities without the permission of the company. The first part of the essay will touch on the ambit of this duty, and then I will go on to discuss whether the law imposes too harsh a burden on directors in this regard.
First of all,...

...(S)
Human resource management
Staffing: This company have more than 50 employees who experience in designing and manufacturing process and clerk.
b) Internal Weaknesses (W):
Weak or unrecognized company.
The issue in company
In this company, the issue is when the product and company service not to be more familiar to general and it only know by one district only. According to this issue, this issue can...

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First of all, there are a lot of answers to that question. What strikes most is the high number of acquisitions undertaken by the Newell Company, which in the end let it become the single most important company in the business of housewares.
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Provisions in company act 2013 with respect to CSR and Corporate Governance
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