FastFacts Travel Guide Network

The Network

WL Media has a network of travel guide sites under the branding
"FastFacts" that give a short and quick introduction to points
of interest around the world.

As WL Media is located in Hong Kong the network includes
aa large number of guides that are dedicated to places of interest
in Hong Kong, but the network also branch out into places we
have been, or those we would just like to go.

Advertising opportunities including banner ads, native content
and sponsorships are available cross the network. With highly
targeted readerships that have a strong interest in tourism
in the destination countries the guides are a great place to
put a promotional message.

Origins

Going back over 10 years to the original hkfastfacts.com
site launched in 2003 which covered, and still covers Hong Kong
as a destination, the network has since grown to include major
attractions around Hong Kong such as Stanley Market, Ladies
Market and Victoria Peak.

Today the network has been expanded to cover destinations
from the obscure to the famous, but always sticking to our concept
of covering areas which had poor information previously so that
the WL Media guides could truly be bringing something useful
to the web and to travellers researching their destinations.

Readership

Because of the fact based structure of the guides the readership
is very much weighted towards those doing active research on
the destinations. Whether the reader might be looking
for the opening hours of an attraction Rome, the best way to
get from Causeway Bay to Stanley Market in HK, or wondering
when Chinese New Year will fall next year and how that will
effect their plans, they are certain to come across the WL Media
FastFact guides.

Therefore the readers are mostly people in the late stages
of the buying cycle, who have selected or nearly selected their
intended destination and planning the final stages of their
itineraries, and so need information on opening hours, ticket
prices, best routes and similar factual information.

A substantial group of readers of the website, varying depending
upon the destination, are visitors who have already travelled
to the city in question, and are now making their way to the
particular attraction. These readers are good candidates for
targeting by owners of other attractions within the city. Although
it varies depending on the destination on average approximately
a third of readers are located within the city or country of
the attraction when they visit the WL Media travel guide to
that attraction. The exception to this would be the USA
sites where the majority of the readership is local to that
country, if not the state, due to the large amount of internal
tourism that happens in America.

Range of travel sites

The sites in the network cover a huge range of attractions
in a range of areas of interest. The guides to the most
popular attractions in some cites, to the most obscure yet fascinating
ones in other countries the guides follow no guideline except
for being factual and informative.

The most complete and comprehensive part of the work is the
HK FastFacts Travel Guides Network and advertising opportunities
i this part of the network are available for immediate booking.
Consult the advertising rate card for rates,
demographics, technical specifications and terms and conditions.

Advertising opportunities on that HK network and on the remainder
of the WL Media network, including global and smaller HK properties,
are also available subject to discussion. If you have
a specific advertising need, such as reaching beach lovers in
California, or foodies in Austria, or shoppers in Doha then
contact us to discuss your needs
as we can satisfy all these any many more.

The websites range in size from medium to small to mini depending
upon the size of the topic and the amount of interest. Each
destination which has been selected for a WL Media FastFacts
guide is one for which there is a gap in the publicly available
information.

Attractions: from small to large, from obscure to world
famous, from traditional to modern.

Small

Sneakers Street is very much a niche tourist attraction,
but one that is actively being promoted by the Hong Kong
Tourism Board with signage on the streets and listings in
brochures, mobile phone apps and the
Discover Hong Kong website.

Recognising the growing importance of this destination,
which is particularly popular with visitors from the Philippines,
Singapore, Malaysia and other SE Asian countries WL Media
developed a FastFacts guide dedicated to just the key facts
that readers need to know when planning there visit.

Within months of launch the website had good rankings
and placements in all search engines for topics relating
to Sneaker Street and was satisfying demands for information
on location, opening hours, prices, brands and deals. This
has been recognised by links back to the site from respected
names in the hotel, travel, newspaper and blogging worlds
such as Tripadvisor, Australian Herald Sun newspaper, Expat
Woman magazine, Stay.com and the L'Hotel group.

Victoria Peak is arguably the most important single attraction
in Hong Kong. No tourist can miss the experience of viewing
the harbour from the peak, every article or travel guide
to HK mentions it prominently and tours always feature it.
Yet despite its fame and importance the material available
to the reader, tourist or researcher was curiously one-sided
until WL Media developed the
hk-victoria-peak.com
website which for the first time gave an entire overview
of the attraction, not just the tram or the observation
tower.

Now over 10 years old the site has been through multiple
iterations brining more details, better styling and greater
relevance with each new design. Today it provides
a clean modern guide experience focusing on key facts such
as public transport, dining and walking routes. An extensive
gallery allows the visitor to see the different aspects
of the destination, from nature trails to modern shopping
malls, and plan out their activities.

The uniquely encompassing approach to straight unbiased
information has allowed the site to gain recognition from
organisations as diverse as Hilton Hotel Suggests Guides
and Hong Kong Tatler Magazine with many in between.

An advertising and sponsored content funded website HK-Victoria-Peak.com
accepts both banner advertising and promotional offers.
To learn how the site can be part of your media mix consider
the standard and discounted offers mentioned in the
advertising rate card, or

Global FastFacts Network

nashmarket-vienna.com -
The one stop reference to the
biggest outdoor food and dining marketing in Austria.

- And many more, contact us for details

Online Marketing Consultant for
Travel Industry websites

The expertise in identifying information gaps,
and filling them with just the right amount of information,
has given WL Media great insight into the SEO potential
for all types of business but particularly those in
the travel and entertainment industries.

If your are tasked with promoting a travel destination,
from a hotel to a restaurant, from a bar to a resort,
then WL Media HK can leverage the more than 10 years
of experience to get you onto the fast track to success.

By blending authoritative content with technical
SEO, appropriate and ethical publicity as well as social
media outreach we can get you brand to stand out on
the internet.

Consulting services are charged at
HKD1,200/hour
for ad-hoc requests, but quoted and project rates apply
to other tasks. Contact us for a free chat over a coffee,
and a quote for your project.

Consultants

Two experienced consultants are available to work on
your travel industry website, who combined have have over
30 years of online development marketing experienced. Having
worked in various technical and marketing roles for companies
ranging from Fortune 500 multi-nationals through to sole-practitioners
they understand scale and efficiency in a very practical
manner. Able to call on examples and real-world examples
their skills extended from client engagement, through project
management down to the arcane details of Google webmaster
guidelines and the latest HTML standards.

Winnie Tsoi -
Owner and
Digital Marketing Consultant

Winnie not only loves to travel, and who doesn't,
but has the solid technical skills to turn her interest
of destinations both near and far into solid functional
and attractive websites. Whether you find her working
with the latest Wordpress builder themes, or hand crafting
HTML she uses her formal IT Systems Analysis and Design
skills in combination with a feel for the online experience
to build out digital experinces that just work.

RaymondLowe -
Internet Marketing Analyst

Whether being an armchair explorer via Google Earth
or walking the obscure lanes of Hong Kong island's Western
District Raymond can switch between being a local and
thinking like a visitor. He combines 30 years of experience
of working with IT to make it servce business functions
in companies as big and as small as they come. Today
he keeps up with trends in Google, Facebook and mobile
to ensure that works for him works for your audience
and your business as well.

Advertising Rate Card

By developing travel websites about Hong Kong and popular
destinations around the world the WL Media team is able to provide
useful information for travellers and a platform for advertising
targeting travellers to those destinations.

For full details of advertising opportunities on the WL Media
travel guide network, download our Rate Card. As well
as traffic and demographic information on each site the T&C,
ad formats and prices are included. Don't miss out on
the rate discounts of up to 25% available for certain options.

In addition, more sites are always under development and
being added to the list so, come back often to check or subscribe
to our travel network mailing list to learn when we have new
sites and special offers.

Google recently released a new tool called testmysite
to encourage people to test their own small business websites
for three different quality factors. Is this relevant to your website
in Hong Kong? Raymond Lowe takes a look and give you some context
on what it means for online marketing for your business in Hong
Kong.

Should you be testing your business website? And what do the
results actually mean from the perspective of digital marketing,
and not just technology.

Are you mobile ready? Even the MTR says "Don't keep
your eyes only on your mobile phone", but Hong Kongers are
harder to tear away from the little screen. So your online presence,
from websites to logos, from shopping carts to infographics have
to allow for this reality.

From 2012 to 2014 Mobile usage in Hong Kong for English language
speakers went up 92%.

By July 2017 more people in Hong Kong will access your website
on their phone, than on a PC. And that's not even counting tablets,
phablets, slates and other mid-sized portable devices.