What are lead generation games?

Lead generation games are games which contain systems that capture user data.
During the course of the game, the user would be prompted with a screen that asks for
important information. Upon successful submission of the information, a system will process this
and present the compiled data (leads) in an easy to understand format.
The compiled leads are then used for follow-up marketing, newsletter updates, research studies, etc.

MarketJS provides an end-to-end solution to your lead generation needs. Our Lead Generation System (LGS)
consists of the content (the games), the customized lead generation form, as well as a CMS to view/export the data into
other forms.

Listen to our podcast

We describe why lead generation games can be such a powerful tool for your business. Stop losing millions of dollars in potential sales! The example in this podcast simulates a scenario from a Tesla electric vehicle showroom.

Case study: Kia Plinko Game

We collaborated with Kia Motors to design and develop a promotional game. The goal is to build a instant win game that would drive sales and collect visitor lead information at Kia-branded showrooms
in car exhibitions across the United States.

Case study: Bobbies, a French designer shoe brand

Bobbies, a French designer shoe brand approached us to build a fun and engaging game for their target audience.

Using the original engine from our game, Fruit Blade, we rebranded the game to feature the beautiful shoes from the brand.

With help of our registration and leaderboard system, the game was launched as a contest, where top scorers get to win real designer shoes from Bobbies. The collected data is then used as business leads by the client's marketing team.

Case study: Tic Tac® My Pack

Tic Tac® Mints approached us to help design and develop an responsive web experience that works across all devices. The result is
an interactive experience that takes the user through the process of creating their own custom Tic Tac® Packs.

Using an interactive HTML5 canvas, users can select their own flavor of Tic Tac® Mints, design the label, and share it with their friends via social networks.

The collected data is then used by the client's lead generation team for future marketing purposes.

Case study: A Christmas Game With Leadgen

We worked with SMA, a large solar technology company based in the US and Europe. By leveraging our existing game Santa Claus Chimney Challenge, we integrated SMA's brand guidelines complete with a leadgen system.

The game was distributed to suppliers/clients re-engage with potential sales prospects for the coming fiscal year.

Data capture form

Our data capture form can be customized to the look and feel of your brand. We can
capture the first name, last name, zip code, age, phone number, language, browser and more data properties.

The form can also be customized to reward users with items. Eg: 'enter you email' to receive a free
branded coffee drink. We can also configure the form to reward users with in-game items, such as additional
coins and player power-ups.

The form can be shown at any point during the game (eg: start game, end game, level completion)
and more. Any form of customization is possible.

We can also integrate 3rd party forms, such as Constant Contact, Mailchimp, AWeber and more.

Server side processing

Once the user has submitted the data, our system will compile all the relevant details
and crunch some numbers in the cloud.

All clients receive access to the dashboard, where they can view the incoming leads in a tabular format.
The leads can also be exported into other formats, such as JSON, CSV, etc.

Benefits of lead generation games

Lead generation games are designed to immerse the user within a brand's core values.
Some of the benefits include:

- Use the generated leads for follow-up marketing and sales funnels
- Deploy as part of a promotional campaign
- Gauge consumer interest by selling products within the game
- Reward users by offering real-world, or in-game prizes
- Generate buzz via social networks
- Use at exhibitions to engage people and collect leads from your booth

Engaging content for your users

To start, have a look at our ready-made games. Let us know which games you like, and we'll come back with a price estimate
of the game, complete with the Lead Generation System (LGS).

For an additional fee, we're also able to customize the games to include the look and feel of your brand.
Examples include a custom splash screen and logos of your brand, inserted within the game.

How are lead generation games distributed?

There are many ways to distribute lead generation games.
One way is to build landing pages (marketing pages), which contain the embedded game. The page would be responsively
designed to fit the form factor of the consumer's devices.

Another great way is to distribute shortened web links via social networks, such as Facebook, Twitter
and Instagram. These links, upon clicked by the consumer, will load the lead generation games immediately, giving instant brand engagement. No slow downloads via the App Store, or Google Play.
Just instantaneous gaming.

Yet another way is to package the lead generation games into native app formats, to be distributed via App Store, Google Play, Amazon App Store
and Windows Phone App Store.

Do lead generation games cost a lot?

Our company, MarketJS has done a lot of technical innovation to reduce the cost of developing lead generation games.
We understand that different clients come with different budgets in mind.

We're able to cater to your budget expectations,
and still maintain a great level of polish and quality. For standard projects, we're able to offer quotes below 10k USD for the entire Lead Generation System (LGS).
This includes the game, the lead capture form, the cloud processing, as well as the CMS to view/export the data.

Which platforms do you support?

Our lead generation games are HTML5-based, which means they work on the web browsers of all modern smartphones, tablets, desktop PCs and laptops. We cover iPhone, iPad, Android, Windows Phone, Mac, Windows PC and more.

We have a one-size-fits-all approach when
it comes to developing our games. This has worked very well for our clients.

If you require a native app format, we can also easily convert our games into native iOS, Android
and Windows phone formats. Our technology allows us to easily cater to multiple platforms at once.

MarketJS has the most well-rounded team to solve your needs

What we offer

End to end solution - we can conceptualize, design, develop and even deploy for you

Trusted brands working with MarketJS

What our clients say about us

"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."

Rebecca MacDonald, VP of Marketing, Active Navigation

"MarketJS was very easy to work with, and they were always responsive to our questions and requests."

Jeff Robertson, Vice President of Technology & Operations, Carbon8

"It's has been a sincere pleasure to work with MarketJS, they always provide great work and are very professional."

Becky Tavera, Director of Licensing & Acquisitions, Defy Media

"MarketJS consistently delivers quality games on time and on budget. They are a great partner."

Scott Sheppard, President and CTO, MoZeus

"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."

Lauren Boutette, Account Director, Lumency

"MarketJS went above and beyond to deliver our projects tailored to our needs. Very swift and quick response and turnaround time. Highly recommended."

Yazan Al Tamimi, Account Manager, Socialize Agency

"Thanks so much for the work your team did. MarketJS was able to work with us to create a custom solution that exceeded our expectations."

Mike Davis, Sales Manager, ComQi

"We are really satisfied with MarketJS. They are quick to help with any troubleshooting and implementation."

Liliya H., Content Specialist, Telecoming

"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."

Willem van Ditzhuijzen, Business Development, CreativeClicks

"We are extremely happy with the content and service which MarketJS has provided us."

Matt McPherson, Director / Strategic Accounts , Wildtangent

"MarketJS provided excellent support and responded well to ad-hoc requests."

Seah Li-Wei, Project Manager, Spoon Creative

"MarketJS collaborated with our team really well and delivered quality work."

Kevin MacDonald, CTO, TeachTown

"MarketJS has been outstanding; they were patient and very helpful in delivering quality service that matches our custom game requirements."

Marlon Santos, Researcher and Senior Software Engineer, University of Sydney

"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."

Ben Gilbert, Project Manager, Ichi Worldwide

"Thanks to MarketJS entire team for delivering a great game with beautiful graphics tailored exactly to our needs."

Martin Zakovec, Project Manager, GAMEE

"We are very pleased working with MarketJS, it was far above our expectations in terms of deliverables."

Didier Seevraz, Digital Media Specialist, Lottotech

"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."

Bryan Wursten, Senior Digital Editor, Boy Scouts of America

Tips on writing your message

Please be as detailed as possible. Include details such as

What kind of leads do you plan to generate?

Which game from the MarketJS catalog, are you interested in?

What is your target demographic?

What is your estimated budget?

How soon do you need it completed?

By sharing your goals and specific requirements, we can better assist you.

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