According to Cohen, too many social initiatives in the enterprise fail
due to too much focus on the platform and not enough focus on the user
experience. The challenge is to deliver this social experience across
desktop, mobile and cloud while keeping the experience consistent and
intuitive. During his session, Cohen will discuss how to prevent a
company’s social initiatives from falling into the “silo trap,” and how
to use social analytics without compromising privacy.

“In 2013, we are going to see a deeper convergence of social, mobile and
collaborative processes for business,” said Cohen. “The integration of
these activities into a users’ daily habits will fuel a renaissance for
some of the traditional enterprise players as they incorporate social
activities into business processes.”

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to Tweet: harmon.ie CEO @YaacovCohen discusses how to create the
right social user experience at #NMX BusinessNext Social. #collaboration

About harmon.ie

harmon.ie is the first platform-independent enterprise social vendor,
delivering a consistent social user experience across multiple social
and collaboration platforms from different vendors such as Microsoft,
IBM and Salesforce. Thousands of businesses including Continental
Corporation, BearingPoint and Amway use harmon.ie across mobile, desktop
and cloud to evolve into more socially-powered enterprises. For more
information, visit http://harmon.ie/.

All trademarks, trade names, service marks, and logos referenced herein
belong to their respective companies.

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