Reckitt Benckiser

Branding

Reckitt Benckiser isn't just a consumer health business, it's a passionate desire to help people feel better. They invest in research and development to find new ways for people to look after themselves, their families and homes.

Design by JK were asked to develop a logo for one of their programmes, Masterbrand Comms. The logo had to be recognisably RB and will be used across all print and digital media.

To be recognisable as an 'RB' brand, the pink Kite was retained as a main feature and rotated slightly to create a forward arrow to reflect the forward thinking ethos of the company and specifically the Masterbrand Comms programme.