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Mission Statement

We are the Femedic.

The Femedic exists to normalise taboos surrounding women’s health. By researching questions we know women are asking about their health and working with experts to provide in-depth answers, we aim to generate and elevate discussions about the wide range of factors that influence health, from social discrimination to mental wellbeing.

We do all this because being a woman is a key social determinant of experiencing health inequalities.1Too many women are made to feel like what they are experiencing isn’t real, that they should feel embarrassed for seeking help, or that they shouldn’t speak openly about their experiences.

Women are at the core of everything we do. And we’ll keep starting, and elevating these conversations until gender ceases to be a reason for someone to experience health inequalities.

The Femedic is not:

Going to dismiss your questions or concerns through generic or condescending advice

A place to make you feel guilty for not knowing enough, or not having enough time

A ‘quick fix’ to broader or ongoing problems

Provocative for shock value

A substitute for medical advice from your doctor or another healthcare professional

Here to prescribe you a ‘one size fits all’ solution: we know that everyone is different

The Femedic will:

Report truthfully on existing problems

Answer your questions in the depth and dignity deserved

Fight for your right to make educated and informed decisions about your health

Strive to tell a broad and diverse range of stories that reflect the truth of women’s experiences

Address, discuss, and challenge social and political factors that impact women’s health outcomes

Avoid and challenge stereotypes about modern female life, like ‘the woman who has it all’

In our images you won't see:

Stereotypical, tired representations of womanhood

Women posing unnaturally or being overly stylised in a way that enforces damaging beauty and body image standards — unless it is necessary to depict a particular aspect of culture or politics we’re discussing

Images that promote one particular body type as ‘better’ than another

Images of ‘perfection’

We will strive to represent:

The diversity of women’s bodies

The diversity of women’s experiences

True images of women fully existing in the world, for themselves, not for others: eating, using sanitary items, feeling unwell, yawning

The visual truth of women’s bodies, just as we report on the truth of their experiences