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Spending Sunday morning with a cup of coffee and the newspaper is quickly becoming a thing of the past, according to new research from Pew Research Center.

Pew found that 20 percent of U.S. adults who responded to its survey said they often get news via social media, marking the first time that social network topped newspapers (16 percent) since Pew began researching this topic.

Television was still the top source, at 49 percent, down from 57 percent in 2016. TV was followed by news websites (33 percent, up from 28 percent in 2016) and radio (26 percent, up slightly from 25 percent in 2016).

Pew also included getting news via streaming devices on TVs as an option for the first time, and 9 percent of respondents said they do so often, with 73 percent of that group adding that they also get news often from broadcast or cable TV.

And the research firm also looked at the disparities among age groups:

Respondents 65 and older were five times as likely as those 18 through 29 to get news from TV, with 81 percent doing so, along with 65 percent of those 50 through 64. Meanwhile, just 16 percent of those 18 through 29 and 36 percent of those 30 through 49 said they often get news from television.

Those trends reverse for social media, with respondents 18 through 29 roughly four times more likely to get news from social networking sites than those 65 and older.

The 65-and-older group is also print’s last stronghold, with 39 percent getting news often from newspapers, while no other age group tops 18 percent.

The 30-through-49 age group was the most prominent among online news sites, with 42 percent of them getting news from those sites often, compared with 27 percent of respondents 18 through 29.

No more than one-half of those 18 through 49 get news often from any one platform.

On the TV side, 37 percent of respondents get news often from local television, compared with 30 percent from cable news and 25 percent from national evening network news.

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Since Microsoft purchased LinkedIn back in 2016, the platform no longer needs to report its individual quarterly performance numbers, which means we don’t get the transparency we used to around total users, engagement metrics, revenue stats, etc.

But we do get some insights. As part of Microsoft’s Q1 ’19 results, which it reported earlier this week, the tech giant noted that:

That’s interesting, right? Combine that with LinkedIn reporting that it hit 575 million members back in August and it seems safe to say that things are going well for the professional social network since the acquisition.

The usual knock on LinkedIn is that while it may have 575 million members, only a small fraction of them are active on a regular basis – previous research has suggested that LinkedIn had around 250 million MAU when it was on 500 million members, while other analysis has suggested that the platform’s active usage rate is only around 25% of LinkedIn members at any given time.

But if engagement on the platform is at ‘record levels’ as Microsoft notes, with a huge 34% increase in sessions, those figures may now look somewhat different. And maybe, if you haven’t considered it before, it could be time to take LinkedIn more seriously within your digital marketing mix.

LinkedIn has actually reported engagement increases even higher than this. Earlier this month, in a post about improving its feed algorithm, LinkedIn noted that:

“More and more people are using the feed and giving feedback to their network’s posts: our members generate tens of millions of viral actions (likes, comments, and reshares), and the number is increasing more than 50% YoY”

LinkedIn does note, however, that the vast majority of those engagement actions occur on a tiny fraction of posts from top users, which it’s now trying to correct by re-distributing a wider range of user content within feeds. But either way, it’s worth noting – the numbers suggest that more activity is happening on LinkedIn – more than previous, and likely much more than most would expect.

We don’t have the specifics, we can’t see the actual DAU numbers and usage stats. But the insights we can glean are interesting.