On
the anniversary of Burt Munro's land speed record (August 26),
Hallenstein Brothers has launched its innovative High Performance Suit
range with a TVC filmed at the iconic Bonneville Salt Flats in Utah via
Lachlan McPherson & Friends.

The campaign features motocross legend Carey Hart and crew putting the suits through the paces in the extreme desert heat.

Says Lachlan McPherson, creative director: "There is some real
innovation in the new wool, stretch skinny and Ekocycle suits from
Hallenstein Brothers, we thought it would be appropriate to have a truly
innovative motocross champion put them to the test in the place where
Burt Munro strutted his stuff.

"Plus, many New Zealanders think
wool just keeps you warm. They aren't aware that wool is the ideal suit
fabric for summer. This film should help shift that perception."