Work

Glee – Facebook Live

Activation event for the finale of Glee. A live Chatshow broadcast to Facebook...

Project Info

The Glee watch-along, a unique concept developed to encourage fans to watch the network season finale along with two of the stars from the show. Via a second screen experience over Facebook, viewers watched the stars watching Glee, then joined in a live 40 minute chat show immediately after the event. Viewers commented and sent questions through four layers of moderation to have their questions to the Stars read out live on air. A pop-up studio was created in down town Los Angeles to host the show and engineered with broadcast video, audio and camera control.