Illamasqua Fable Lipstick: Matte Bubblegum Pink

Fable is an opaque, warmed-up bubblegum pink. I’ve found most bubblegum pink lipsticks to run a tad cool, while I find this one has a definite warm edge to it. I also wouldn’t call it matte, and I’d say it is more of a semi-matte finish, because there is some glossiness/sheen to it that I don’t normally see in matte textures. I do like the way it looks with just the hint of glossiness, because it keeps the lipstick from being too dry (it’s a smidgen creamy) or flat. Illamasqua packs plenty of pigmentation into this tube of lipstick; there’s no building or layering required to achieve the opacity as seen in the lip swatch.

Though a lipstick will cost you $20, the value is still strong, because you get 0.14 oz. for your troubles. Compared to other high-end brands, Illamasqua is just a bit more expensive than MAC ($140/oz. vs. $143/oz.), but not by much. Their lipsticks are priced right in line with other competitors like Cargo and Make Up For Ever, as well.

The packaging is functional and isn’t over-sized (like their eyeshadows/blushes can feel like)–there’s just nothing special to it. I will say I do feel like their labels tend to rub off all too quickly.

Product: 8/10

Value: 8/10

Ease of Use: 8/10

Packaging: 7/10

Recommendation: If you like intense lip color, you may find Illamasqua’s matte lipsticks to be just the right kind for you.