Proposal Content Planning is:

A way to build a blueprint for the proposal prior to its construction, or a recipe that the Proposal Writers can follow (pick your preferred metaphor).

A way to collect input and build consensus regarding what should go into your proposal.

A container into which you can put placeholders for everything so that you can keep track of them until they have been created.

A way to deliver instructions, guidance, and information to the Proposal Writers.

New ways to track progress and turn writing into a process of elimination.

A baseline that you can compare the draft proposal to so you can tell whether the draft says and does everything it was supposed to do.

A Content Plan functions as a container into which you place everything that should go into a proposal prior to actually writing it. A Content Plan is needed because it is impossible for one person to keep everything in their head, organize it, and then write it and get it correct. Indeed, most proposals require input from multiple people and sources of information. A Content Plan helps you avoid rewrite after rewrite while trying to turn what you have into what you really need.

A Content Plan works like a container that holds proposal instructions as you figure them out.

The Proposal Content Planning methodology guides you through what to put into your Content Plans through an iterative process that makes sure you consider everything you should. It is very flexible regarding how it gets implemented so that your needs drive the process instead of you having to conform to the process.

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Carl Dickson

Carl is the Founder and President of CapturePlanning.com and PropLIBRARY

Carl is an expert at winning in writing. The materials he has published have helped millions of people develop business and write better proposals. Carl is also a prolific author, frequent speaker, trainer, and consultant and can be reached at carl.dickson@captureplanning.com. To find out more about him, you can also connect with Carl on LinkedIn.

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