How to Set and Forget AdWords Campaigns with these 5 Ad Optimization Rules Managing your ad campaigns can be incredibly tedious. You probably don’t need me to tell you that though, because you’re looking at them every day. You’re also making the same changes on a...

Building a learning agenda into your marketing program – Marketing Land We all want our marketing programs to improve continuously. Sure, part of that quest is about beating goals and earning bonuses. But most good marketers are genuinely inquisitive about what...

A New Border Security App Uses AI To Flag Suspicious People In Seconds By Steven Melendez – 3 minute Read A new system from IT company Unisys could help authorities flag suspicious people and cargo at border crossings and airports around the world in as little...

A guide to the standard reports in Google Analytics: Real-time reports | Search Engine Watch Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your...

How Big Data is Changing the Face of the Global Marketplace “Information is the oil of the 21st century, and analytics is the combustion engine” – Peter Sondergaard, Senior Vice President, Gartner One of the many things that we have to be aware of in today’s world is...

10 Common Voice of the Customer Mistakes PHOTO: BRENT OZAR We have the technology to listen to customers, but we’re still not getting customer experience right. According to the State of Customer Experience 2017report from business process services company...

The Transformation of HR: Part 1 | CIO With unprecedented forces of change continuing to push and pull companies in the digital era, the need for strategically-managed HR transformation is inevitable. But according to KPMG’s 2017 HR Transformation Survey, an uneven...

How fintech could future-proof pension funds Workplace pensions have been slow to join the financial technology revolution, lagging banking and insurance in areas such as data and analytics, according to research. The 2017/18 Rewards and Employee Benefits Association...

When The Data Is Great, But The Campaign Fails Anyway | AdExchanger Share: “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an independent audience strategy consultant. With...