Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. When I started off with my entrepreneurial journey, I didn’t have much money. I was working at a theme park where I cleaned restrooms and picked up garbage. Although most companies grow through paid ads, that just wasn’t possible for me because I was making $5.75 an hour. I had no choice…

There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what these three brands have in common? They all solve consumer problems. P&G invented a better way to mop with the Swiffer. Warby Parker created affordable, stylish glasses. Steve Jobs of Apple introduced the iPhone as a “smarter mobile device.” These brands manufactured their own value propositions by solving problems. They are creative problem solvers. In the spirit of these creative…

What if the biggest source of your SEO traffic wasn’t from the front page of Google? At least, not the front page exactly. Imagine that there was a backdoor of sorts that could lead to a healthy amount of organic traffic. It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site. If that situation were to…

When you do a Google search, what do you see? Lists of websites, maybe an answer to your question, some images, some ads that you usually ignore, and even some products that you can buy. There are tons of different types of content you see when you do a Google search. But what’s one form of content that you barely see on Google? Well, technically two forms of content. It’s video and audio content. Whenever you perform a Google search,…

You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big? That’s a different ballgame with its own set of rules. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026…

You know what’s interesting about having an ad agency? It’s that you get to talk to companies of all sizes and learn what causes them to grow. And I know what you are thinking… “Neil, shouldn’t you be the one telling companies how to grow”? Technically, yes. And I do. But at the same time, I need to analyze what a company has done so far to come up with the best marketing strategy for them. And the sad reality…

Your customers are your greatest asset The one thing shared across all great ecommerce companies is a large, loyal customer base. The keys to building that kickass cusotmer base are well known, but easier said than done: Getting new customers Turning each new customer into a high LTV fanatic. Acquiring new customers is top-of-mind and top-of-spend for most ecommerce companies we speak to every day. But, there’s something that we don’t see happening enough, and that’s getting the most out…

We are super excited to introduce Sherlock – a new product from Space Pencil (the folks that brought you Kissmetrics) – to the market this week. Sherlock is a user engagement scoring application built specifically for SaaS businesses – for whom user engagement is…well…pretty much the whole point. We built Sherlock to help SaaS businesses finally wrap their arms around the elusive beast that is user engagement – to make it tangible and accessible. Oh…and actionable. Very actionable. Sherlock is…

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Marketers everywhere are trying to harness social media to improve customer experience, boost brand awareness, and increase sales. Andrew Hubbard turned a $4,000 investment in Facebook ads into $36,449 in profits. And, it’s not just for marketers. Online retailers are also using social media to drive revenue. A…

You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? Unfortunately, that won’t cut it anymore. Getting into marketing is easy. But how do you make it big? That’s a different ballgame with its own set of rules. And when you look at the projected growth rates for the marketing field – an increase of up to 10% by 2026…