Ford: Pinball Park

Parking just got a lot more fun.

Published on Apr 19, 2012

Editor's Pick

Ogilvy Paris's latest out of home stunt encourages drivers to play bumper cars with their everyday vehicles, to promote Ford's Active Park Assist technology. Drawing from the observation that Parisians will often go to extremes to park their cars, even at the cost of their own fenders, the agency installed a giant pinball billboard above a free but very tight, open parking spot. The available space happens to be situated between two cars whose bumpers are outfitted with special triggers, so every time the parker hits one, lights go off, sounds go whizz-bang and they raise their scores on the board.