An email newsletter is a simple and easy way to be in front of both existing and potential customers. Email newsletters are unparalleled in their ability to reach a very specific customer base, along with one of the highest overall conversion rates of any digital marketing efforts you can participate in. If you don’t currently have…

It’s no secret that video is powerful for your business; but if you’re anything like me, it’s taken you some time to finally get to the point of creating your first video. Here are 5 tips for (finally!) creating your first video. 1. Get comfortable. One of the most common concerns about creating video is…

Whether you’re changing your business name, your last name (like me, soon!), or simply rebranding, here’s how to rebrand your Facebook business page (without having to create a whole new page) In the example below, I changed everything from NickiHicks.com to my new (and re-branded) NickiOng.com blog on Facebook. Stay cohesive If you’re changing the…

Did you know that Google Analytics will track conversions for you? That way, you’ll be able to specifically see where new customers are coming from and why. Then you can spend more time on what’s working and improve (or stop) the efforts that aren’t getting you any customers. Long story short, if you aren’t already using…

When you first start a business, it’s certainly not all sunshine and rainbows. In fact, I’ve learned a lot in four and a half years in business…and growing pains are just one. If your business succeeds (and stands the test of time), once you hit a certain point of success, you may find growing pains….

So many businesses make the mistake of forgetting – or simply refusing to create – valuable content. After all, content is still king, and everyone has something valuable to add to the conversation. If your business isn’t already creating content, you’re making a big mistake. Here are four reasons why. You’re not trying. When faced…

When it comes to your website’s content, it’s difficult for business owners to decide exactly what they should be writing about. For some, it’s easier for some to talk about their accomplishments, rather than focus on the customer. For others, it’s easy to ramble on and on without getting to the point; while, for others…

It’s no secret that search engines have quite the sense of humor when it comes to April Fools Day. In fact, they’re notorious for great gags. (Check out these 2013 and 2015 examples for some good laughs!) April Fools Day 2017 does not disappoint. Google, in particular, always celebrates in a big way. Here are…

Ever since I started working from home almost 6 years ago, I’ve had trouble acclimating to a desk. I had a desk at first, but when I used it more for storage than for sitting, I decided it wasn’t working out! Recently, I’ve felt the itch to have a change. I needed to do something…

I just finished up an 8-day business trip across New England. There was a bit of family/friend time mixed in, but it was primarily a trip devoted to a wonderful conference in Portland, Maine, speaking at my alma mater, and having meetings with new clients across New England. I travel quite a bit and, typically, there…