News of the ex-world heavyweight being admitted to a psychiatric hospital was reported under the banner front-page headline: Bonkers Bruno Locked Up.

The headline was toned down in later editions of the paper, but at the offices of Coventry Mind in Wellington Gardens, Spon End, Mrs St Clair said the original headline gave readers a very negative message.

She added: "This headline has a very powerful effect on the general public and makes what is a serious and distressing matter something of a joke."