Introducing the latest level in its growing lineup of luxury-trimmed trucks, Ford debuted the F-150 Limited today to best its previous “Platinum” top tier.

“The F-150 Limited signifies the highest levels of design refinement, luxury and technology that we’ve ever offered in a Built Ford Tough pickup truck,” said Ford product development vice president, Raj Nair. “The F-150 Limited reflects a growing trend – more and more customers today have high expectations for luxury and convenience, yet their needs call for a truly capable truck.”

With the new trim level, Ford builds further on its list of luxury trucks to lure customers that might not be interested in the western-themed King Ranch or modern-styled Platinum pickups. Its latest iteration includes 22-inch polished aluminum wheels, paint-matching bumpers and mirror cars, chrome trim and segment-first HID headlights.

As has always been the case with the brand’s upmarket trucks, the exterior gets a few tweaks, but the real changes happen in the cabin. That’s no different with the Limited where Ford offers heated and cooled memory seats trimmed in red and black leather surrounded by aluminum and piano black accents. It also comes with a standard moonroof and backup camera.

Ford will also only offer the Limited trim level with its SuperCrew four-door cab, powered exclusively by the 3.5-liter EcoBoost V6 making 365 hp and 420 lb-ft of torque, meaning it will also offer 22 mpg in the two-wheel drive model. Pricing has yet to be announced for the package, but it’s likely to slot above the $50,000 mark for the 4×4 model when it arrives in dealerships this fall.