The campaign features 18 heroes including George Hill from the Indianapolis Pacers, WNBA Indiana Fever player Tamika Catchings, Olympic Gold Medal Diver David Boudia and more.

Families can “find their favorites” as well as educational materials about the affordability and seasonality of fresh produce through the campaign.

Kahne will promot apples through the campaign — one of his sponsors is Sage Fruit Co. LLC.

“Kasey Kahne has long been an asset to ‘team apple’ through his retail promotion partnership with (Sage Fruit),” Wendy Brannen, U.S. Apple Association director of consumer health and public relations, said in a news release.

Kahne also organized his own philanthropic organization, the Kasey Kahne Foundation, to support chronically ill children and their families as well as disadvantaged youth,