Imagining Nostalgia

Gramovox Brand Development

Abstract

I was a founding member and Brand Director of Gramovox from 2014-2015. I was asked to develop the brand, beginning with the logotype design and extending through to brand guidelines, design system, packaging, digital experience, video, experiential installations, advertising campaigns, email and content marketing, social media, and partnerships.

Gramovox launched two products in two years on Kickstarter—one for the Bluetooth Gramophone and one for the Floating Record. The combined total amount of money raised equaled $1,817,149 from 5,145 backers.