Coming on 20th May for a suggested retail price of $169.99, it joins Cosmo Black, Aqua Blue, Flame Red and Pearl Pink in the rainbow of handheld console colours.

Will you be picking one up?

Nintendo 3DS Gets a Royal New Color on May 20: Midnight PurpleApril 30, 2012

Just as lilacs and hyacinth bloom throughout the spring, so too a new color is blooming for the Nintendo 3DS system. Midnight Purple gives the hand-held a royal new look. The new color will launch May 20, the same day Mario Tennis Open becomes available.

The Midnight Purple Nintendo 3DS, offered at a suggested retail price of $169.99 in the United States, becomes the fifth color in the always-stylish Nintendo 3DS color palette, joining Cosmo Black, Aqua Blue, Flame Red and Pearl Pink. Now fans have another option to customize the look of their systems to suit their individual styles and personalities.

Nintendo 3DS lets users enjoy games and videos in 3D without the use of special glasses. Mario Tennis Open adds to the strong library of Nintendo 3DS games, which also includes Super Mario 3D Land, Kid Icarus: Uprising and Spirit Camera: The Cursed Memoir. Fans also can check out 3D videos on Nintendo Video and access new and classic downloadable games in the Nintendo eShop.

Remember that Nintendo 3DS features parental controls that let adults manage the content their children can access. For more information this and other features, visit http://www.nintendo.com/3ds.

I WANT IT! Too bad i already have a cosmo black. Maybe if my friend buys mine I will get the purple one. Honestly I doubt they will ever make a 3DS with a second circle pad, so there is no point in waiting for a remake.

i wonder if this will be exclusive to North America? As of now, there are no plans to release the Ice White 3DS outside of Japan and Europe, and now words on the Cobalt Blue 3DS. If Japan gets Midnight Purple, their will be 7 different colors to choose from!

Oh man, Nintendo is actually listening, for once! I remember there used to be a big petition on 4chan before the 3DS launch to bring the purple one seen at E3 to retail. It took them over a year, but at least they're doing it. Very tempted to trade mine in for one, if only to live up to my own word from that email I once sent NoA saying I'd buy one...

@RevolverLink #6Seriously. I raged so hard I went Super Sayin and blew up half of my house. I spent $170 on my Cosmo Black, which was a nice color but I prefer blue and the Aqua Blue is just so damn ugly, and then two months later, "Hey! We're releasing it in the actually nice shade of blue that you wanted in the first place!"...I would have punched my screen besides the fact that I am too poor to afford a new laptop.

First they release red, then the Zelda one, then pink, and now my favorite color: purple. And I'm stuck with my Aqua Blue one. DAMMIT. Just... dammit. I'm gonna be upset the rest of the week now. Friggin Nintendo.

I really like this shade of purple. Looks really nice! As cool as this color looks I think that I will stick with my black 3DS until it dies or until a must-have limited edition model comes along. That or if they make a really gorgeous shade of green(my favorite color). /me crosses my fingers for an electric green.