It's time you take control of your promotions

Formulate DecisionCloud uses AI to help you evaluate, forecast and optimize your trade promotions both online and in-store so you can grow your business.

Some of our clients

Coop Sverige

Apoteket AB

20-50% of all promotions generate no noticeable sales lift. And as much as 20-30% hurt your profit! Do you want to find out which promotions that are working? And how much you should discount your products?

Then you should try Retail DecisonCloud.

What we offer

Retail DecisionCloud

Formulate DecisionCloud gives you the facts, forecasts and recommendations you need to make more profitable promotions with your team and your suppliers.

See the True Lift™ from your promotions and understand which ones you should continue and which ones you should stop.

Make accurate campaign forecasts of your campaign volume and profit in real time. And create campaign plans for thousands of products.

Show your suppliers how they can improve their campaign performance, share data and set commons goals.

Understand how much you should promote different products and which offerings and marketing actions work best for specific categories.

What you can expect

+20-40% higher promotion profit

Increase the profit from your promotions by eliminating under-performing campaigns, optimizing offerings and finding promotions that grows the customer basket.

+3-5% more vendor funding

Get hard facts and easily share data with your suppliers so you can both grow your business together.

Event sourcing is a powerful technique for managing state (dealing with information that changes over time). At Stockholm Go Conference 2018 we presented how Formulate use it throughout our infrastructure, implemented with tool called Kafka.