Not to me ... I'm fairly new to 2 channel audio and speaker cable designs. I was not expecting that there was a gallon (or two) of snake oil in their little black box.

Anyways, I'm surprised after seeing this people would still pay the outrageous prices for their cables, but maybe it didn't make a big enough splash considering it was a small sort of unknown website ... perhaps if it was posted on Stereophile ... (nevermind, like that would ever happen )

Ah, cables !Until fairly recently, a friend owned a local "bricks & mortar" audio store, with some of the usual suspect re: expensive cables.After many after hours listening sessions, we concluded the point of diminishing returns sets in rather quickly in cable-land, elsewhere too, for that matter.I guess how the money is earned to buy those big buck offerings factors in here, To some, it would be small change, others would have a much bigger sacrifice to make.As always, YMMV !Don