In total, some 150-plus acts will take stages at more than a dozen local venues over the course of the shindig.

Fest-goers can grab passes at early-bird discount prices now, via nbnsummit.eventbrite.com. A VIP badge, which offers admission to the conference, showcases and VIP events, runs $215 until August 31 (regular price is $250). Music wristbands run $40 until August 31 (they'll go up to $50).