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In order to keep up with fast-changing design trends and expectations of the technological era, Nokia has rolled out a new typeface it will be using in all of its future models and in digital environment.

Fanta creates more play for consumers with the brand’s most unified and largest global marketing campaign to date. ‘Less Serious,’ launched in 2007, will now reach teens and moms worldwide in regions representing 90 percent of the brand’s global sales volume in 2011. The fun has started in many markets around the world and is kicking off in the United States on March 30, with the broadcast debut of Fanta’s ‘Chase’ commercial on ‘American Idol’ on FOX.

Nike celebrates speed and dexterity via its latest campaign dedicated to the new SuperFly boot. The previous model, Mercurial Vapor SuperFly II, was presented back in February 2010 and appeared on-counter in April last year. Now, the brand is going to release Nike Mercurial Vapor Superfly III (it will arrive in stores starting this Thursday), and for the launch it tapped 16 top professional football players including Cristiano Ronaldo (who appeared in promotion for the previous models), Clint Dempsey, Marco Borriello, Zlatan Ibrahimović and more. The campaign entitled ‘Who Is Superfly?’ is running on Facebook and features a series of short vignettes showcasing the athletes.

Pearlfisher has created the packaging design for new Jovial Cookies following their creation of the brand identity for the Jovial health food brand—which launched in 2010 with the first ever Einkorn pasta.

Dawn, a P&G-owned brand of washing detergents, has proved its commitment to saving wildlife and conserving the environment by launching campaigns that helped to wash thousands of animals and birds that suffered from oil spills.