Blog

Modern marketers go beyond the click-through and open rates. Although good to track, they just scratch the surface of how you are performing. When asked the question “how did that campaign do?” what do you measure in order to answer? For a marketing manager, it’s critical to present meaningful data and make sure the team’sRead more

Email marketing: all marketers use it and it’s at the core of Eloqua functionality. You can get even more from your Oracle Eloqua instance when you include all your marketing channels. Just make sure you integrate, automate and measure them to better understand the full ROI impact of your campaigns. 3 Powerful Non-Email MarketingRead more

Isn’t it great seeing a new MQL alert come across the dashboard? It means Marketing is doing their job. Or part of their job, anyway. ‘Marketing Qualified’ is the critical stage in the lead funnel where the lead makes the transition from the loving, nurturing hands of Marketing into the strange new world of Sales.Read more

Full campaign attribution for anonymous visitors Full campaign attribution has been as mythical as a Unicorn and just as elusive. It’s been made even more so by modern marketing techniques. Campaign Attribution is a key component of determining the effectiveness of your marketing campaigns. When measuring campaign effectiveness, you want to be able to ascribeRead more

We’ve just put out a press release announcing our ability to implement Eloqua’s Closed Loop Reporting on an Eloqua/NetSuite implementation. We’re pretty excited about this because to our knowledge this is the first time Closed Loop Reporting has been made available for a CRM system, not directly supported by a Marketing Automation Vendor. We’ve seenRead more