Fairfax, Virginia - The 2015 SGIA Expo (Atlanta, November 4–6) will showcase hundreds of wide-format technologies on the sold-out show floor, and nothing could prepare a new printer better than the Wide Format 101: Four Steps to Profitability workshop.

Beginning the day before the Expo on November 3, this half-day workshop (1:00–5:00 pm) will provide the basic training you need to make the best decisions for your wide-format digital printing business. The program is broken down into four critical sessions:

Introduction to Wide-FormatDan Marx, SGIAThe program starts with an overview of the advantages of wide-format digital technology, an introduction to the printing and finishing technologies used, and provides insight into today's most popular wide-format product and market areas.

Mastering Finishing Technologies David Goetter, Industry ConsultantThe materials and finishing technologies utilized in wide-format production are essential to a successful end product and critical to achieving expected profitability. This presentation provides easy-to-understand strategies for ensuring quality and maximizing profit.