140 Characters Conference

Later this month I’m heading to Jeff Pulver’s 140 Characters Conference &#151 that is, as long as our press creds are approved. The event, which is from June 16-17 here in New York, will bring together some of the top 140 tweeters; people your agencies will want to learn from as the tool becomes a bigger part of the communication process.

Though I’m technically there to cover the event I’m hoping to learn more about what makes the characters so good at what they do. Two of our favorite twitterati, @peggyolsen and @bettydraper will be there, so naturally I’m interested to speak with their ghostwriters (if you can call them that).

One thing we noticed about the event &#151 most of the characters are not representing anyone other than themselves. What I mean is there aren’t any brand twitterers represented, which I think is sort of interesting because I would have expected the voices behind major brands (like @Boingo, @Dell) to be represented. On the contrary 140CC will focus more on the personal aspect of Twitter.

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