Draught Beer Quality Ambassadors

The Brewers Association (BA) Draught Beer Quality Ambassadors, Matt Meadows and Neil Witte, represent the overriding mission of the BA—to improve the quality of draught beer dispensed at retail. The message Meadows and Witte deliver to beer wholesalers and retailers, draught line cleaning services, and manufacturers of draught equipment and cleaning chemicals helps to preserve the great flavor and aroma of beer created by the brewer all the way to the customers’ glass.

2018 Schedule

Please check back for the updated travel schedule. Contact the BA for more information on scheduling one of the draught quality ambassadors at your event.

“The quality of the beer reaching consumers is paramount to the success of craft beer and the entire beer category. I am excited to work with the Brewers Association to help promote the standards developed in the Draught Beer Quality Manual.” —Matt Meadows

About the Ambassadors

Neil Witte

Now a 20 year veteran of the craft beer business, Neil Witte began his career in the Kansas City brewpub industry as a brewer at Boulevard Brewing Co. In 2001, he took over field quality responsibilities for the brewery, acting as a quality control liaison between the brewery and its distributor and retailer network. He continued that role with the Duvel USA family of beers, including Boulevard and Brewery Ommegang, through the end of 2016. In 2017, he founded Craft Quality Solutions, which draws on his extensive field quality experience, providing field quality services to brewers, distributors, and retailers. He is certified through the Beer Judge Certification Program and is currently one of 13 Master Cicerones. He is co-author of the Brewers Association Draught Beer Quality Manual, Draught Beer Quality for Retailers, and a contributing author to the MBAA Beer Steward Handbook. Witte also serves as the BA quality ambassador.

Matt Meadows

Matt Meadows started with New Belgium Brewing in 2002. In 2006, Matt became director of field quality at New Belgium Brewing. Currently, he oversees a national team that manages all facets of post-brewery quality throughout New Belgium’s distribution in the U.S., Canada, and Europe. Matt is co-author of the BA’s Draught Beer Quality Manual and Draught Beer Quality for Retailers. Matt is the chair of the BA Draught Beer Quality subcommittee and sits on the BA Technical committee.