Who We are?

22.1.11

It’s been time since San had her bright idea; I may say a year, more or less, more than less actually. Carine Roitfeld takes over the reins of the Parisian Vogue; Kate moss with her lanky framed body was the androgyny symbol par excellence of aughts, the most in vogue trend by then. Alber Elbaz was part of the history of YSL while Tom Ford has already presented his third collection with a disgruntled Pierre Bergé. The minimalism is present through the most accomplished looks wore by Tennant, Jaquetta Wheeler and Erin O’Connor for the immortal and supernatural Miuccia Prada; Maggie Rizer in company of many models strikes a pose for monsieur Ghesquière for his most recent collection´s ad campaign for Balenciaga. Everything was going so well, no one could ever ask for more to life. San was so damn good at selling clothes, the market of weft and wrap drove Miss Domentitzkeva Crazy and had her in ecstasy all the time. She was like a fish in water, and like Whitney in crack. Selling clothes was the perfect excuse and the best way to share her mind and establish which position she had in this world. The result is obvious, many savings and many pieces of paper with Queen Elizabeth printed on them, they increased her control of her business and gave shape to her most outrageous plans for fashion, these weren’t absolutely about giving to the system something, instead, they were meant to receive a lot: Knowledge, basic material stuff and contacts, as much as possible to establish fashion dialogues that would increased San´s inspiration. She was so in love with the fashion circus, that´s for sure. Even lady luck smiled San in such an ease way, an austere environment was drown around the protagonist; Her mother and her grandma opened the stable as the same hour as every morning on past years, nothing had changed; it was the best thing San could ever do, and the best choice for the lifestyle and her fashion state of mind she was building: Creator and spectator and not consumer. She had the absolute control of her production and selling of clothes, her brilliant organization and hard work would give her the firsts sprouts; and I´m not saying that lying fallow, an auto compensation was coming, she is about to get her first acquisition, and this will be huge. Her first acquisition came from someone that Issie protected, someone that with Treacy matched his creations; One of the most memorable moments for this white hair girl with pale lime face was about to come.To be continued….Ha pasado tiempo, un año más o menos, más que menos puede ser. Carine Roitfeld toma las riendas de la edición parisina de Vogue, Kate Moss es el símbolo de lo más en lo que la androginia de la década se refiere, Tendencia en punta en ese momento; Alber Elbaz ya era historia en YSL cuando Tom Ford presentaba su tercera entrega en la casa donde Bergé le desprecia, el minimalismo absoluto se hace presente a través de Tennant, Jacquetta Wheeler, Erin O'Connorpara la inmortal Miuccia, mientras Maggie Rizer junto con un harén de modelos, posaban para un collage de la última colección de Monsieur Ghesquière para Balenciaga. Todo iba espectacular, no se le podía pedir más a la vida y no se le puede pedir mas cosecha a lo ya sembrado. A San, para ese entonces se le daba como a ninguna eso de ser comerciante, el negocio de la trama y la urdimbre la tenían loca y en éxtasis constante.Estaba como pez en el agua y como Whitney en el Crack. La hacedera y vendedera de trapos era el pretexto perfecto y el puente idóneo para transmitir su idea y su posición para con el mundo. El resultado es Obvio, ahorros, muchos papelitos con Isabel II en ellos, con los cuales incrementaba su control y daba forma a sus audaces planes dentro de la caprichosa industria; éstos a su vez no consistían en aportar absolutamente nada, todo lo contrario, importar mucho: Conocimientos, adquisiciones materiales básicas y contactos eternos que alimentaban su espíritu y potenciaban la inspiración. Siempre Amante del espectáculo y el circo de la moda. Aunque la fortuna sonreía con desparpajo a Sanabra, un entorno austero se dibujaba alrededor de la protagonista; prueba de ello era el que su madre y su abuela iban raudas a abrir el negocio como cada mañana, nada había cambiado, era la opción más inteligente que Miss. Domentitzkeva y su familia pudieron haber adoptado. La producción y venta estaba calada y en la palma de su mano, la organización y la buena planeación le traería frutos… una auto compensación venia ya, y no lo dejo en barbecho… su primera adquisición viene; y no es de cualquiera, NO. La nueva adquisición provenía de Aquel protegido de Issie. Aquel que compaginaba sus atuendos con magnificencias del Treacy. Uno de los momentos más memorables en la historia de esta chica de cabellos blancos y tez azul lima esta por venir.

13.1.11

By then San had a goal, a goal she would fight for reaching it no matter what it would take. She didn’t wanted to be a grey girl with an "IT girl" disguise, it didn’t fit with her, it wasn’t going to be her actually, she would be fashion in all its words, with no tricks and no treats, Needed to do it, and do it right now She needed a change, from inside, shedding her old skin like a cobra snake, something radical. -I just can’t pay that hideous Prada purse, which reminds me to my days on the tire store with my father. -Look at it- she told herself -It´s been made from the same material as the tire´s inner tube, that soft, elastic and synthetic rubber preventing air leakage, for those couldn’t afford the price of a new pneumatic - San thought with skeptical attitude. It´s just that in this case, there was a little detail she obviously didn’t missed: that piece of plastic had in scripted Prada inside of an almost perfect metal triangle, and no, it wasn’t made from rubber, it was made nothing less than Pocone, a super exclusive kind of nylon treated with Nanotechnology. Miuccia Prada MIU MIU Minimal design, intellectual references, simple but with concrete statements and undeniable high quality justified the price of such a flat piece. San thinking a little bit more, and with her naive state of mind concluded: If this lady, Franca Sozzani vogue italy editor in chief editora en jefe de VOGUE ITALIA, the one I admire a lot and the one who´s leading my favorite magazine, and my inspiration source, says: -Love the Prada purse- Of course I will, and if I flip through the same mag, and in some page I find such a funny mood boards with random fabulous clippings from another lady called Mrs. Anna Piaggi vogue italy telling me to love the same purse, how I wont love it? Of course I will, I´m meant to, my beautiful ladies, your wishes are my commands. I cannot afford it right now, But really, I swear that purse will be mine, that one and many others, Of course I will. May be I´ll start with this hideous one from Prada, or May be I´ll start with such an ugly Vuitton full of monograms. -No. Wait- San came to reality, don’t be obvious my little sweetheart.

Do you want to be a fashion girl? Or just a wanna be?

Do you want to be an it girl? Or just a bad Ivana Trump´s copy?

-Be Careful San- she told herself, -the line dividing both sides is so fine. Be careful-

5.1.11

San started buying magazines, just a few. She used to spend part of her pay on them; New and old issues with designs then unknown for her.

-"You should learn to sew"- San told her mother with a kind of rude tone, like if she was complaining and blaming her mother for not having the clothes she´d like to have.

-"And you should learn how to cook blintz, or find another way to get money and stop complaining for everything"-(Take that!) -Tonio thought from outside-

And maybe you remember that, this young and beautiful lady called San, was protected by something supernatural, but not in the way Damian from the prophesy was; let´s say it was just a deity against tackiness, some vibes and some energy that fight against that, and they worked! Even against San, this time, with the scold from her mom. And it wasn’t for being rude with her; it wasn’t for having a tantrum… no. It was just because she dared to think to make counterfeit of the beautiful gray leather Tom Ford mono from that Vogue cover she had on her hands, for wanting to create a questionable quality replica with vinyl fabric pieces that could be found in any cheap fabric store. That´s tackiness, to make that garment copying from one magazine at home, and worst: being unaware of the designer´s name, the date of creation or the season. There was no need to give San any explanation; she got every message, which made her promise herself never ever fall in the mistake again.

Beside her magz, San had bought some stuff; basics: Jeans, Tees, and a pair of sneakers: comfort, plus comfort with 0% of personality, she started getting sick about the subject. Sanabra Domentitzkeva By Tonio and Antonio Let´s say in favor of San that, with the few fashion knowledge she´d got from magazines, she already knew there was a brand called Christian Dior, designed by Dior she used to think, and another called Chanel, signed by Chanel San almost assured. Also there was another brand, the last, bearing the designer´s name that soon became San´s favorite from all: Gianfranco Ferré, and the best part! She knew who was designing it! She put face and body to that name; when she first saw Mr. Gianfranco she thought he looked exactly like Santa, -“may be fashion design was his frustrated career, and when it´s not Christmas he comes to design all this beautiful things”-

She was right, the clothes from that brand where designed by Gianfranco himself; and she loved it.