Your Privacy

Last updated September 4, 2018

INTRODUCTION

The 1-800-FLOWERS.COM® family of brands, recognizes and respects the importance of maintaining the privacy
of our customers, registered members, gift recipients and users, and has established this Privacy Policy as a
result. The purpose of this Privacy Policy is to inform you of:

the personal information we may collect from you when you visit our Website, respond to our emails, place orders
via mail or fax, use our mobile applications, place orders through social media applications (such as our
Facebook App), use our e-Gifting Service or otherwise contact us via telephone, text (SMS, MMS), email, fax
or mail (collectively, our "Service"),

why we gather information from you,

how we collect it,

how we use it (including with whom we may share it), and

the choices you have regarding our use of, and your access to and correction of, personal information you have
provided.

This Privacy Policy is part of the
Terms of Use, which governs your use of our website located at www.1800flowers.com as well as the website of our Affiliated
Brands linked to this Privacy Policy (the "Website") and the Service. The Service is operated by 800-Flowers,
Inc. (the "Company"). This Privacy Policy does not cover information you provide to our Company-owned or franchised
retail stores.

Please Note:

You must be 18 years or olderand the age of majority in your place of residence to use, subscribe or register as a member (or 21 years or older in the event that you place a request for transmission of an order for a product containing
alcohol). The Service is a general audience site and we do not knowingly collect, maintain or disclose personal
information from or about children under 13 years of age.

WHY DO WE GATHER INFORMATION?

The Company and the Service gathers personal information mainly to communicate with you and to process your orders,
but also to help improve our products and customer service, to provide an enhanced and more personalized shopping
experience and to inform you, and your gift and message recipients, of special offers and discounts from the
1-800-FLOWERS.COM® family of brands, Company Affiliates (as that term is defined below and in our Terms of
Use) and selected third parties.

For individuals in the European Union (“EU”), our processing (i.e. use) of your personal data is justified
on the following legal bases:

the processing is necessary to perform a contract with you or take steps to enter into a contract at your request;

the processing is necessary for us to comply with a relevant legal obligation;

the processing is in our legitimate interests, subject to your interests and fundamental rights, and notably
our legitimate interest in using applicable data to conduct and develop our business activities; or

you have consented to the processing.

This Privacy Policy applies to all visitors, including EU residents, Additional information on our privacy practices
with respect to EU residents in particular can be viewed here.

WHAT INFORMATION DO WE GATHER?

Depending on how you interact with us, we collect some or all of the following types of information:

application information - application information, including which of your applications are used, how your applications
are used and the duration of use of your applications,

network information – network information, including IP address, network carrier and country code, browsing
information, such as how you interact with the Services; and

other information you provide to us, including User Submissions (defined in the
Terms of Use).

Members may also add to their Address Book the name, address and telephone number of friends or other persons
to whom they may wish to send gifts or expressions. Other Members do not have the right to view and edit your
Address Book entries.

HOW DO WE COLLECT INFORMATION FROM YOU?

A. In general.

We collect information through our Website, emails, mail, fax, telephone, mobile devices and applications and social
media applications (such as our Facebook App) including when you:

engage in other activities, services, products and resources we make accessible to our customers, members or
users.

The information may be provided directly to us by you when placing an order or participating in a survey, etc., or,as is true of most websites, we gather certain information automatically. This information may include internet protocol
(IP) addresses, browser type, device information, internet service provider (ISP), referring/exit pages, the
files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream
data to analyze trends and administer the Website. This information may be collected by us even if an order,
registration, or other process is started but not completed or is otherwise cancelled.

B. How we use "Cookies" and "Action Tags."

A "cookie" is a small data file sent to your browser from a web server and stored on your computer. We use cookies
to let us know that you are a prior customer, user or Member and to provide certain features to you. Most web
browsers allow you to instruct the browser to prevent the use of cookies. However, if you disable this feature,
certain aspects of the Services, such as the shopping basket, may not function properly. To manage Flash
cookies, please click here:
http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager07.html

We have relationships with third parties who may collect or receive information directly from the cookies placed
by our Service on your computer to assist in analyzing our business and customers.

Our Service may also use a common web technology called "action tags" (also called single pixel gifs or web beacons)
to track purchase, usage and other web activity information. Action tags may be used to provide data to third
parties for tracking purposes. In addition, third parties may set their own cookies and tags through our Service
(such as through interest-based advertising, described below). We do not control such third parties or their
privacy practices. If you do not want third parties to be able to use such methods, you should modify your browser
settings to limit such access.

C. Interest-based advertising.

Our Services. We collect data from you for use in interest-based advertising when you use our Service. Other companies may
serve interest-based advertisements on our Service. We comply with the Self-Regulatory Principles for Online
Behavioral Advertising as administered by the Digital Advertising Alliance (
aboutads.info).

Other Services. Advertisements for our products and services may appear on third party websites around
the Internet. Some websites and services deliver these advertisements based upon data that has been previously
collected about your past behavior online. For example, if you have viewed websites about gift baskets, these
websites or services may display to you an advertisement for our gift baskets. This kind of targeted advertising
is sometimes called interest-based or online behavioral advertising. It is generally not based upon your
personal information (such as your name or email address), but rather, upon your online activities. We do
not control such third party websites or services on which these advertisements appear. Further, we do not
control how they collect and use data about your online activities.Consent. You may opt-out of being tracked online by certain companies who are listed

at
www.aboutads.info/choices/ OR
www.networkadvertising.org/managing/opt_out.asp and may also learn more about online behavioral advertising at such websites. If you opt-out, you will still
receive generic advertisements, but they will not be delivered to you by such companies from whom you have
opted out based upon your behavioral data possessed by the companies from whom you have opted-out. This process
relies upon an opt-out cookie, for each browser and each device, so if you delete your cookies or use a different
computer, you will have to repeat this process. We do not respond to or honor "do not track" (a/k/a DNT)
signals or similar mechanisms transmitted by web browsers.

D. Push Notifications.

As a user who has downloaded our Company’s mobile application, we may from time-to-time send you push notifications
to your device in order to communicate with you and advise you of current offers and promotions. To ensure that
you receive timely notification of such communications and promotions, we need to collect certain information
from your device as indicated above. If at any time you do not wish to receive these types of communications,
you may turn them off at the device level.

E. Mobile Analytics.

We use mobile analytics software to allow us to better understand the functionality of our Company’s mobile
application on your device. This software may record information such as how often you use the application, the
events that occur within the application, usage, performance data, and the source from which the application
was downloaded. We do not link the information we store within the analytics software to any personally identifiable
information you submit within the mobile application.

HOW WE USE/SHARE THE INFORMATION WE COLLECT

We use information we collect to communicate with you, to process your orders, to improve our products and services
(such as by responding to your feedback), to conduct research (such as statistics on favorite -- i.e., most ordered
-- products), to provide an enhanced and more personalized shopping experience (for instance, to provide event
reminders, such as birthdays), to inform you and your gift recipients of offers and discounts from the 1-800-FLOWERS.COM®
family of brands and Company Affiliates, and to enable you to receive credits for purchases under loyalty or
buying programs which you have joined.

We may also use your information, as necessary or appropriate in our view, to operate the Service, process orders
or registrations, to conduct promotions, contests, and sweepstakes you participate in.

We may combine information we receive from you via our Service with information from our Affiliates and third parties.
We use the combined information to enhance and personalize your shopping experience with us (for example, by
keeping your profile up-to-date) and to communicate with you in accordance with this Privacy Policy.

In addition, as provided below, the Company may use or share your data with both affiliated and unrelated third parties,
for the purposes so identified.

A. Affiliate Data Sharing.

We may provide your information to our Company Affiliates for use in connection with their businesses, including
sending you offers and promotions. However, in connection with information collected under this Privacy Policy,
they are required to comply with this Privacy Policy. "Affiliates" are persons or entities directly or indirectly
controlling, controlled by, or under common control with, or in the same corporate family as, 800-Flowers, Inc.

B. e-Gifting Service.

Customer: If you choose to send a gift and notify the recipient using the electronic gift service available on
our Website (the “e-Gifting Service”), you will be asked to provide personally identifiable information
about yourself, your intended gift recipient and the method to communicate the transaction. This information
will be shared with our e-Gifting Service technology provider, Smartgift, Inc., for the purpose of administering
the e-Gifting Service.

Gift Recipient: If a customer has elected to send you a gift using the e-Gifting Service, your personally identifiable
information, which is required to deliver the gift to you, will be shared with our e-Gifting Service technology
provider, Smartgift, Inc., for the limited purpose of administering the e-Gifting Service. The personal information
of gift recipients shall not be shared absent a legal basis or informed, affirmative consent by the gift
recipient.

C. Sharing with Others.

We may also share your information with our subcontractors, agents, consultants, financial institutions, credit/debit
card payment processors, business partners, vendors and service providers, but we generally only authorize them
to use such information for our benefit, for instance, to process your order and to better communicate and provide
appropriate offers to you and your gift recipient.

In addition, we may make such information (except for credit/debit card numbers, expiration dates and CVV codes,
unless you consent otherwise), including aggregated information, available to selected third parties including,
but not limited to, those who share or rent information for direct marketing purposes.

We may use your information to match it with other public and private data sources (such as the U.S. Postal Service
and publicly available consumer data warehouses) or the records of our business partners solely to enhance our
records and keep them current (such as by updating your profile with a new address, interests, and the like).
We also may work with other third parties who also possess your information in order to engage in advertising
and other promotional services, for example, to enhance one or both of our advertising or promotional endeavors.

D. Change of Business.

We may transfer your information in connection with the sale, lease, license, assignment (of part, or all, of our
business), acquisition, merger, reorganization or change of control of the Company, our Affiliates, or the division
responsible for the Service with which your information is associated, or as part of a bankruptcy proceeding.

E. For Legal Purposes.

In certain situations, we may be required to disclose personal data in response to lawful requests from public authorities,
including to comply with national security or law enforcement requirements. We reserve the right to disclose
information we collect from you, or that you provide to us, as required by law, in response to legal process
and law enforcement requests, when we believe, in good faith, that disclosure is necessary to protect our rights,
protect your safety or the safety of others, investigate fraud, respond to a government request, and to protect
the rights or property of the Company, its Affiliates, users, customers, recipients, Members, Sponsors, Providers,
Licensors, Merchants and Associates (as these terms are defined in the
Terms of Use).

F. Social Media

Please note that any personal information you reveal or post on one of our public forums (as defined in theTerms of Use), such as a message board, chat room, blog, discussion group, folder, survey, contest, sweepstakes, user
review and rate forum, and all User Submissions, are not protected by this Privacy Policy and may be collected,
shared and used by us, and with third parties, including to contact you. Information you provide or post
on our public forums, you disclose at your own risk.

WHERE WE STORE YOUR INFORMATION

Our Service is operated in the United States. If you are located outside the United States, please be aware that
any information you provide to us may be transferred to, and stored in, the United States. By using the Service
or otherwise providing us with information, you hereby consent to this transfer. At times, for orders originating
within the EU or UK or being delivered to the EU or UK, we may use third parties located within the EU or UK
to process such orders. In so doing, we take steps to ensure those entities will process your information
in a manner consistent with this Privacy Policy.

Although personal information collected by us through the Service will be used by us in accordance with this
Privacy Policy, laws generally applicable to the protection of personal data in the U.S. may not be as stringent
as those in other countries.

HOW LONG WE KEEP YOUR PERSONAL INFORMATION

We may retain your information in accordance with our data retention policies and for as long as your account is
active or as needed to provide you services, comply with our legal obligations, resolve disputes and enforce
our agreements, or until you request us to stop using it. We may, however, keep some of your personal information
to ensure that we comply with your request not to use your personal information or comply with your right to
erasure. For example, we must keep your request to be erased, even if it includes your personal data, until
such time as you are no longer our customer.

If you have questions about our data retention policies, or would like a copy of such, please contact us as noted
below.

HOW YOUR INFORMATION IS SECURED

The security of your personal information is important to us. We follow generally accepted standards to protect the
personal information submitted to us, both during transmission and once it is received. If you have any questions
about the security of your personal information, you can contact us at feedback@1800flowers.com.

If you place an order on our Website, it encrypts the credit/debit card number you submit prior to transmission over
the Internet using secure socket layer (SSL) encryption technology. This technology works best when the website
is viewed using Microsoft IE®, Google Chrome®, Mozilla Firefox®, and Apple Safari® browsers.
However, no transmission of data over the Internet or any other network can be guaranteed to be 100% secure.
Although we make reasonable efforts to safeguard personal information once we receive it, we cannot warrant the
security of information we receive.

Portions of the Service (such as our Member registration and Address Book) may require registration and log-in
processes in which you will select a user ID and password (collectively, the "Password"). Passwords provided
to you by us are the confidential property of the Company and may be used by you solely for your individual use
of the Service (and otherwise as specified by us). You are responsible for maintaining the confidentiality of
any Password and for all activities that occur using your Password, whether or not authorized by you. You agree
to immediately notify us of any unauthorized use of your Password or accounts.

HOW TO LIMIT THE USE OF OR MODIFY YOUR INFORMATION

We want to communicate with you only to the extent you want to hear from us.

Any promotional email we send to you (or your gift recipient after consent) will include an “unsubscribe”
link to use or a link to opt-out of receiving further promotional emails from the sender.

If you wish to set your preferences concerning promotional communications, or you prefer not to have your personal
information shared with third parties, please let us know by contacting us as noted below in the “How to
Contact Us” section and identify your preferences regarding promotional communications and the sharing
of your contact information. Your instructions will be processed as soon as reasonably practicable and in accordance
with law.

Your California Privacy Rights

California law permits customers, who are residents of California, to request information about their personal information,
if any, that the 1-800-FLOWERS.COM® family of brands discloses to third parties for the third parties’
direct marketing purposes.

To make such a request, please write to us at:

1-800-Flowers.comOne Old Country RoadSuite 500Carle Place, NY 11514Attn: General Counsel

If you would like to update or correct information previously provided to us, please contact us as indicated
below in the “How to Contact Us” section. Upon your written request, we will provide you with
information about whether we hold any of your personal information. We will respond to your request within a
reasonable timeframe.

You are not obligated to provide us your personal information. However, if the personal information is necessary
in order to supply goods or services to you under a contract or an order between you and the Company and you
do not give us your personal information, then we will not be able to enter into that contract or honor that
order for goods or services.

LINKS TO OTHER WEB SITES

The 1-800-FLOWERS.COM® family of brands wants you to be aware that when you click on links and/or ad banners
that take you to affiliated or third-party services, except the e-Gifting Service described below, you will be
subject to the privacy policies and terms of use of those services, not ours. We encourage you to read the posted
privacy statement and user terms whenever using, and prior to providing any personal information to, any other
service.

We may provide you with the ability to log into our Service using a social media account, such as Facebook Connect.
We do not control the activities of such social media services and have no control over the data they collect
or their privacy practices. You should review their privacy practices before using any such social media service.

When contacting us, please include or tell us your mailing address, and if you have a catalog, brochure or other
mailing label from us, please include it with your request or have it ready when you call.

If you would like to update or correct information previously provided to us, please send an e-mail with your new
information, including your complete name, postal address, and email address to:
update@1800flowers.com.

For further information about our Privacy Policy or our processing of data about you, please contact us at: