What a great way to start the new year of work, the multiplatform dimension of the Big Fish Fight, a short season of programmes focusing on saving our seas and consuming fish sustainably, powered by Hugh Fearnley-Whittingstall’s short series Hugh’s Fish Fight and incorporating programmes by the likes of Jamie Oliver, Gordon Ramsay and Heston Blumenthal.

The season has got off to a cracking start with
* 14,000 sign ups to Hugh’s Fish Fight (Discard) Campaign on the first night, now up to 41,500 within 24 hours – making a total to date of 83,972.
* 80 Fish & Chip Shops added to the MackMap, encouraging alternatives to cod & chips at our local chippers
* Trending #1 on UK Twitter on both nights so far
* over 3,000 people per night joining the Big Fish Fight Facebook campaign hub