The sneaker giant late Tuesday reported a lower-than-expected rise in future orders, the result, in part, of sagging sales of shoes with the LeBron James and Kevin Durant brands, said analysts.

“The LeBron and Durant category has been losing share all this year,” said Canaccord Genuity analyst Camilo Lyon, noting that Nike’s future merchandise orders in North America were up a “paltry” 1 percent versus consensus estimates of 4.4 percent.

What’s really ailing Nike is stiffened competition from rival Under Armour and Adidas, which have been aggressively grabbing market share this year.

Golden State Warriors’ Stephen Curry shoes with Under Armour are less expensive than the top shoes in the LeBron and Durant lines and are outperforming their Nike rivals at retail, analysts said.