London Fashion Week: Blackberry's the New Black

LONDON--(Marketwire - September 22, 2010) - With London Fashion Week underway, Blackberry launched a never been done experience by recreating the runway and giving pedestrians a once in a lifetime catwalk experience.

Leading interactive out-of-home company, Monster Media, partnered with Frank PR to present Blackberry with this ground-breaking green screen experience that allows anyone who walks past the storefront location, a chance to make their runway debut in a virtual fashion show.

After the models are prepped and ready to go they are cued to strut down the runway with a green screen backdrop. Almost instantly, participants can view a video of their catwalk complete with music and a live virtual audience that applauds vigorously at the end of the catwalk.

Another key feature of the campaign is Blackberry's Fashion week micro site (http://www.londonfashioncatwalk.com/) that enables participants to link their video to Facebook and Twitter, or email it to friends and family. If the participant owns a Blackberry phone, the staff on site can sync the video directly to their mobile device; otherwise, the video must be downloaded from the micro site.

"Once again, Monster Media is leading the path to create experiences that are innovative and shareable at the moment of interaction," said David McKie, Director of Monster Media UK. "We are bridging the gap between an out-of-home advertisement and the community."

This cutting-edge experience is strategically placed in a highly-trafficked location at 149 Kensington High Street. Users are drawn to the experience by vibrant static signage and LCD screens running content of other user engagements, enticing pedestrians to step inside to create their own experience.

At the end of the campaign, all walks will be judged and the winner will receive a new Blackberry Torch mobile phone.

Monster Media's UK operation is based in Queens Park, London, but also has roots around the globe including: US, UK, Canada, Europe and South Africa.

About Monster Media:
Monster Media remains the leader of advertising that responds to consumers body movements and storefront domination programs. Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network applications including: storefront dominations, mass transit, airports, sport and entertainment venues and custom events. Since its inception in 2003, Monster Media has executed nearly 300 storefront ads globally and is currently working with clients such as: Microsoft, AOL, Google, IBM, JP Morgan Chase, Coca-Cola, Ford, Verizon, Xerox, Target and Disney to bring their messages to life. For more information on Monster Media, please go to: www.monstermedia.net.