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cause-related

PETA Kicks Off Nationwide Billboard Campaign

People for the Ethical Treatment of Animals has chosen some interesting placements for its nationwide anti-meat eating billboard campaign.

The billboards feature a variety of animals
next to the words "I'm ME, Not MEAT. See the Individual. Go Vegan." The nationwide campaign, which has hit 40 cities in the U.S.
and Canada so far, was designed by Lawrence + Beavan, design and marketing consultants from London, which PETA has been working with for close to 30 years.

In one execution, PETA has placed ads on the Staten Island Ferry showing a fish swimming underwater, as well as a Zippertron message proclaiming
"Fish feel pain. Sea LIFE, not seafood.”

There are ads in 25 stations across the Toronto subway system and ads in seven train stations and on 25 buses throughout San Francisco (to be
released next week).

"Just like humans, cows and pigs are made of flesh and blood, feel pain and fear, have unique personalities, and value their own lives,” says PETA President Ingrid
Newkirk, in a release. “PETA’s nationwide ad blitz encourages everyone to empathize with animals and choose vegan meals".

The billboards are an attention-grabbing way to spread an important message. Cows give milk for the same reason humans do: to feed their babies. They’re impregnated ever year, and their babies are taken away soon after they’re born, so that humans can have the milk that’s meant for the calves. Male calves are often sold for veal, and female calves endure the same fate as like their mothers. This is cruel and traumatic for both mother and baby. No family—human or animal--should be treated this way Their are humane options.