Midea is a branding agency from Wroclaw. During 12 years of activity it created elements of campaingns and image strategies for brands such as Allegro, Bankier.pl, AmRest (brand operator of: Pizza Hut, KFC and Burger King). It was also responsible for many social campaigns.

Over time, the dissonance between Midea's image and character of its activity became more and more noticeable. The image of a company that took care of this aspect for other brands also needed a refreshement."Family head", Paweł Tkaczyk, with agency team, decided: it's time to do something with it! And here's the result of our common actions.