Problem Transformation Canvas
TECHNOLOGY
CHANGE CURRENCY
PROBLEM
(benefits)
What technology is most suited
and relevant to build this?
PRODUCT OR SERVICE
What are the benefits and
are they strong enough to
have people change their
preference?
What could eventually be the
product or service that we are
selling?
What problem are we solving
and for who?
What are the basic emotions that problem
and solution are addressing?
EMOTIONS
FUNCTIONS
What are the different functions
a customer would expect this
solution to have?
What is the overall solution
that would fix this problem?
SOLUTION
@dadovanpeteghem

If we don’t create the
thing that kills Facebook,
someone else will.
“Embracing change” isn’t enough.
It has to be so hardwired into who
we are that even talking about it
seems redundant.
The internet is not a friendly place.
Things that don’t stay relevant don’t
even get the luxury of leaving ruins.
They disappear.
Facebook Little Red Book
@dadovanpeteghem

The French government has partnered with Cisco to try
to become the European leader in Digital Transformation.
They want to achieve 3 goals:
1. Educate 200K people
in 3 years for digital roles.
2. Pilot a smart city project
in a French city.
3. Support digital innovation
through $100M in investments
in French start-ups by Cisco.
gouvernement.fr/en/partnership-between-the-state-and-cisco-the-american-ceo-who-chose-france

The Spanish government is partnering with Huawei to improve its digital
transformation efforts and stimulate Spanish companies to help develop smart cities.
pr.huawei.com/en/news/hw-443315-promotedigitaltransformation

THE
QUICK
SHALL
INHERIT
THE
EARTH
Fast is better than slow.
While slow is adding
unnecessary
embellishments, fast is out
in the world.
And that means fast can
learn from experience while
slow can only theorize.
Those who ship quickly can
improve quickly.
So fast doesn’t just win the
race. It gets a head start for
the next one.
Facebook Little Red Book
@dadovanpeteghem

“If you can't understand the new world
of digital, fire yourself.
Build an executive team that is digitalfirst. Make sure there is a techie on the
board of directors.
If the board has a low digital IQ,
the company will have a low digital IQ”
George Colony
CEO Forrester Research
@dadovanpeteghem

McDonald’s has a Digital Transformation
Team with people coming from Facebook,
Yahoo, Microsoft, PayPal, AOL and various
other tech companies.
The team is set to
grow to 200+
employees within the
next year.
@dadovanpeteghem

Rachel Haot became the CDO
of New York City in 2011, but
after surpassing every
target, she became CDO of
New York State and won the
CDO of the Year 2014 Award.
“Our digital goals are
using innovation to
better serve constituents
and using technology to
drive the economy.”
@dadovanpeteghem

“WHAT WE REALIZED
WAS, THIS COULD BE A
RECIPE FOR
SOMETHING LARGER,”
THE PRESIDENT
EXPLAINS. IF THE TECH
TEAM SUCCEEDS, IT
COULD TRANSFORM
AMERICANS’
ATTITUDES ABOUT
GOVERNMENT.
TODD PARK HAS JUST 18 MONTHS
- UNTIL THE OBAMA ADMINISTRATION ENDS TO RECRUIT A TECH CORPS OF 500.
@dadovanpeteghem