Freecultr launches innovative HASH&SLASH Campaign

April 23, 2014 (India)

The Premium Lifestyle Brand is now inviting customers to post selfies using their smartphones on any one or all three social media platforms (i.e. Facebook, Twitter and Instagram), with #FREECULTR in every post.

Sandeep Singh, CEO and Co-founder of FREECULTR says, “Style, quality and innovation have always been the guiding forces behind FREECULTR. As we expand our presence through physical stores, it is essential to connect with our customers in our own unique way, digitally. The HASH&SLASH Campaign is a great way for us to do just that, digitally innovate our customers shopping experience, offline.”

Having launched operations in 2011, purely focusing on online markets and being true to the brand ethos, FREECULTR has successfully executed an innovative digital physical store model that blends the tactility of a physical store with the efficiencies of the internet – seamless modern retail at its best. With their recent store launches in New Delhi, Chandigarh and Noida, FREECULTR has successfully implemented this first-of-its-kind hybrid, high tech approach of shopping, offering customers the best of both worlds – online convenience and engagement, married with offline experience.

Recognized for the brand’s successful efforts in innovating the retail space, leading platforms like Asia Retail Congress and The Economic Times Retail Awards recently awarded FREECULTR for its proprietary touch screen app, TapShop. The proprietary Touch Screen App, TapShop, is a unique “discovery application” developed by FREECULTR, allowing shoppers to discover, style and buy from the complete collection of FREECULTR, while at the store.

This “digitally” connected store is a visual and interactive experience that integrates touch screens, digital hangers, product videos, tablets, and scanners to deliver new campaigns, high resolution catalogue browsing experience and styling Ideas, to allow consumers to replicate the power of online purchasing experience in a physical store environment. Through a wireless bar code scanner you can tap on any product’s bar code which will then appear on the TapShop Screen, also showing other products it can be paired with, other colour options of the same product and much more.

MORE ABOUT FREECULTR

FREECULTR is a premium lifestyle brand with one simple goal – design and deliver products that reflect the brands true essence, freedom. Through colors, styles, fits and fabrics, the brand constantly aims at innovating itself and adapts to ever changing scenarios to ensure the customer gets the easiest and quickest access to the brand, may it be on the web, mobile or retail space.