What We Know About the Next Samsung Galaxy Phone

In a few days, Samsung will finally pull the wraps off its new Samsung Galaxy device, widely expected to be called the Galaxy S IV.

To get the ball rolling, Samsung has ramped up its marketing heading into the launch with a series of commercials running on YouTube and other places. And as of last night, we got a first (sort of) glimpse of what could be the new device, as Tweeted out by the company’s handle.

As to be expected, there’s very little to go on with the faded image — though, if it’s the new phone, the design looks a little more rounded than the Galaxy S III.

Analysts say the new smartphone will likely have a faster chip and an improved camera, as is common to upgrade in a new generation of smartphones.

Samsung’s U.S. trademark filing in February for the “Samsung Eye Scroll,” a feature that allows mobile devices to sense eye movements while scrolling through pages, has also raised speculation of the feature being used in the new smartphone, according to that report — though it could be used in any Samsung device.

The Galaxy S III was widely considered to be the first real competition to the iPhone, and proved to expose a hole in Apple’s armor with a combination of technology and aggressive marketing. Samsung previously spent more than $200 million on a U.S. marketing blitz touting its phones, and the man behind those ads was former Nike executive Todd Pendleton, who now runs Samsung’s marketing in the U.S.