When I stop to think about Calvin Klein, the 90’s always come to mind. The age of glory when beauty & fashion reigned surpreme. So now that Raf Simons has come on board as Chief Creative Officer, Calvin Klein OBSESSED proves that he is putting his best foot forward with the new launch as a modern re-invention of the brand’s iconic ‘90s fragrance, OBSESSION and the legendary campaign with Kate Moss.

I am a HUGE believer that it takes time to find a fragrance you love. I will rotate from fragrances when I fall in love with something new. It’s why I am so excited to try this new evolution of an iconic brand! “OBSESSED celebrates the original campaign as it approaches its 25th anniversary, featuring never before seen imagery from the legendary campaign with Kate Moss, captured by her then boyfriend Mario Sorrenti. This groundbreaking and provocative imagery reflected a love story that also revealed an obsession with both a subject and a medium for the photographer.”

To join in all the excitement, make sure to follow @CalvinKlein on Twitter & Instagram. Use and follow the #CKOBSESSED hashtag to share your opinion of this iconic fragrance and the beautiful new campaign. We can’t wait to hear your thoughts!

For more behind the scenes of this and other amazing brands we are working with around the world, make sure to follow along with the #DoTheDaniel Instagram account. We would love to have you join on our adventures!