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As 2017 ends and we are venturing into 2018, everyone's eyes are centered around the PPC business and the emerging patterns and trends in the area. As the past year had witnessed a lot of updates and changes, the new year will undoubtedly bring a decent amount of new trends.

PPC Intelligence will be one of the booming techniques that are going to impact the whole PPC industry in 2018. This article shares a basic idea of AI technique used for PPC. Understanding about these smart innovations will be helpful for grabbing better opportunities for our business.