Basically this meant if you needed an engine overhaul, rather than let the car sit at the service center while the engine was being rebuilt, they already had pre-rebuilt motors ready and waiting and would swap out the old engine for a new one in "less than 2 hours"

Lloyd tried to keep up with the Joneses in the car industry.
However, like other ambitious projects of the Borgward parent company, it accumulated a large amount of debt. After the bankruptcy in 1961,the Bremen plant was taken over by Siemens, among others.