Sony launches 4K video to promote X9 4K Ultra HD TV

The footage shows three tonnes of colored petals erupting from a volcano in Costa Rica, before flying down the mountain to a local village.

It was filmed with Sony's F55 and F65 professional cameras, while real and biodegradable petals sourced locally were used for the shoot.

The advert was launched to mark the arrival of the company's 55 and 65-inch X9 4K televisions, which feature Triluminos Display technology for more vivid color depiction and offer four times the detail of Full HD.

"When you watch the new ad on our X9 4K TV you can really see for yourself the fantastic clarity in color; thanks to the exclusive Triluminos Display technology," said Sony marketing head Gildas Pelliet.

"The 4K Ultra HD TV market is expanding rapidly and Sony is leading its development through our involvement in 4K from production of content through to 4K digital cinema and bringing the best 4K experience in to your living room."