Anthony Band, Director of NowUnknown

NowUnknown

Making the unknown known

NowUnknown is a pioneering men’s magazine. Looking to fill in a cultural blackhole that has only partially been stuffed with subpar hipster mumblery, it’s a place to learn about new, different and exciting things.

The result of Anthony Band’s ever unquenched thirst to live, it’s a magazine that’s – for want of a far better word – cool… Examining what’s happening in the latest fashion, nightlife and events; the world of gastronomy and music, #itwillbeknown.

NowUnknown’s primary audience is men between the ages of 20-40, who have disposable income and can afford more luxurious products and pastimes. It was key, however, to not alienate a female audience, and is written to be appreciated by both sexes.