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No Reservations Entertainment is a film production house with an underlying fascination with Bret Easton Ellis’s American Psycho. We built them a… Read More

No Reservations Entertainment is a film production house with an underlying fascination with Bret Easton Ellis’s American Psycho. We built them an identity around the obsessive and blood thirsty character of Patrick Bateman, including subtle references to his personality throughout the brand. This concept set the tone for a smart aesthetic that coupled with a sense of humour allowed for some sinister traits to shine through. By combining a blood drop and film reel to create the marque we also captured Bateman’s dual personality and psychosis, this created an interesting depth within the brand. Read Less

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No Reservations Entertainment is a film production house with an underlying fascination with Bret Easton Ellis’s American Psycho. We built them an identity around the obsessive and blood thirsty character of Patrick Bateman, including subtle references to his personality throughout the brand. This concept set the tone for a smart aesthetic that coupled with a sense of humour allowed for some sinister traits to shine through. By combining a blood drop and film reel to create the marque we also captured Bateman’s dual personality and psychosis, this created an interesting depth within the brand.