Business Directories

UAE cosmetics market to hit $140m by 2014

Dubai, January 28, 2013

The UAE cosmetics market is on a steady growth path and will be worth $140 million by 2014, said an international company citing a study.

Seagull, the global specialized cosmetics firm, said the UAE organic cosmetics industry had witnessed a growth of 30 per cent in 2012.

On the beauty products, the study pointed out that the use of Caviar as beauty aid was very low in the UAE. "The use of caviar as food is 100 times higher than as beauty enhancer, it added.

The study further highlighted that globally caviar was being increasingly regarded as an important beauty treatment enhancer by cosmetics professionals who use it in facial, hair and skin treatments, reminiscent of Botox treatments when they were first discovered.

The same study also reveals that eating fish, sea fruits and caviar are very beneficial to the skin, serving as a definite shield against early skin aging.

Ratiba Ayad of Seagull said: “Caviar empowers body cells and protects them from flabbiness and aging. It is also beneficial in treating dark circles around the eyes.”

She was speaking at the launch of its new product Perle & Caviar in Dubai.

“The new product contains both pearls and caviar, and we anticipate that it will be a revolutionary solution in skincare industry," remarked Ayad.

"These recent studies have changed the perception among many cosmetics companies and some have started considering caviar as the ultimate beautify treatment element,” she stated.

Perle & Caviar is now considered one of the leading skincare solutions worldwide, being used by global cosmetics centres as it helps reducing the skin impurities that cause acne. It also contributes to a face lifting process, in addition to its vital moisturizing and nutrition elements, said Ayad.

According to the study, the caviar continues to be popular as both food and beauty agent.

“This product has been tried in Institute Arnaud in Paris and it shows compatibility with all skin types and medical conditions. It leads to tightening of skin by 82 per cent and restoration in skin structure by 62 per cent, plus a high softness by 50 percent. It also helps reduce wrinkles by 51 per cent,” explained Ayad.

The study concludes that both caviar and pearl contain the key elements needed for skin restoration, she added.-TradeArabia News Service