London, UK – We Are Personal is excited to announce the launch of WAP Dynamic - a unique, AI-driven tool that enables individually-tailored website experiences for digital advertising campaigns. The official launch date for WAP Dynamic is 8th June 2017.

We Are Personal believe WAP Dynamic will change digital advertising experiences for the better. No longer will users be faced with an irrelevant website but instead will see a site that is tailored to the advertisement they have engaged with and personalised to their needs. What’s more, the personalisation algorithm will develop its capabilities over time with the aid of machine learning processes. Gone are the days of single-page campaign landing pages, built with the mentality that the user must simply convert based on one line of messaging or not at all. WAP Dynamic offers marketers the ability to...