The BriteSide Studio logo began, as all original logos should, with a period of brainstorming and sketches. With a world full of logos it is important to review the prominent logos available around the world. While logo creation is not an exact science there are rules to follow when engaging in creating logos. Typically a good logo:

Has strong, uncluttered image comprised of only the most essential elements.

Uses imagery that is appropriate for your type of business.

Compliments your company name.

Uses a readable font that does not compete with the logo symbol.

Looks good in black and white, as well as in color.

We believe this was accomplished with this logo. Take a look at the following series of images that shows the process which began at sketch.