LEGO® Retail Design Team Wants Adult Shopper Insights!

The LEGO® Retail Design team is very excited to hear from adults about their shopping experiences and expectations and how we can make the experience even better! Around the world there are different types of LEGO Stores (LBR and LCS) with the goal of providing an inspiring, interactive, creative and fun experience for kids and adults alike.

Whether you visit a LEGO Store every day or have never even seen one, it is important to know what adults expect and desire from a visit. Your feedback will be considered when designing the future LEGO Store experience.

Working with adult fans of LEGO, the LEGO Retail Design team has created a short survey and with the hope that you can take a few minutes to share your thoughts. Your insights will help to make visiting a LEGO Store a truly memorable event!

Just like a LEGO creation, each person offers a different and unique perspective so, the survey is open to anyone and everyone with the hope that thousands of adults from around the world share their ideas.

SURVEY LINK: https://www.surveymonkey.com/r/33JX7TD

The Survey is anonymous and available in both English and Simplified Chinese. Survey closes March 20, 2019.

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Please note that most of the LUG activity on our site takes place in the Forums. Members and the wider AFOL public are always talking about everything to do with LEGO®, so feel free to check it out.

We are NOT to be confused with The LEGO® Group of companies. We do NOT represent them in any manner, nor do they endorse, sponsor or authorize the VLC. We are simply enthusiasts, builders, hobbyists and consumers of the many wonderful things that The LEGO® Group produces.