How Colors Affect Conversions

If you have been wondering at the possible reasons for low conversion on your website, you might be quite surprised to know that the colours you use on your site might be putting people off. In a recent study, an astonishing 92.6% people accepted that colours influenced their purchasing decisions whereas it takes them only 90 seconds to make up their minds about the product.

The information has been put by Kissmetrics on their site in form of this infographic that goes on to tell why hyperlinks are blue and what colours must you use on your site if you are targeting men and which you shouldn’t if you are targeting women viewers.