Anchoring in Negotiation

Anchoring is one of the most evocative and powerful concepts in negotiation. Learn how to use it wisely and you could achieve more value than you thought possible.

I am fascinated by human nature. And human nature can tell us so much about negotiation.

Human beings are creatures of habit and our behaviour is often predictable, hence the growth in behavioural economics - a method of economic analysis that applies psychological insights to human behaviour to explain the decisions we make.

A recent ruling by the UK Advertising Standards Authority has banned secondary ticketing agencies (such as Viagogo and StubHub) from listing an initial price but then adding heavy fees at the end of the buying process...

Questions?

Request a callback

We will aim to call you back within 24 hours, alternatively you can specify a time you prefer.

First Name
*

Last Name
*

Email
*

Mobile

Company
*

Preferred time of callback

ABOUT THE GAP PARTNERSHIP

The Gap Partnership specialises exclusively in negotiation. We influence the profitability and market value of over 600 global companies across the world’s largest economies. Through our negotiation consulting and negotiation training we provide tailored solutions to support their commercial negotiation needs and live negotiation challenges. Together with our clients we optimise the commercial opportunities they have created.