We Encourage You and Your Employees to be Part of Our New Interactive Brand Campaign – "Life Has a Plan"

Our new interactive brand campaign, Life Has a Plan, kicked off earlier this month. You and your employees now have the opportunity to be part of Life Has a Planfor a chance to win a healthy prize or appear in our advertising.

We want to connect with people to remind them that through life’s many important moments, Excellus BlueCross BlueShield has been and will continue to be there for them.

Life Has a Plan is about the exciting, challenging and inspiring moments in life. From having twin babies to finishing a marathon, to beating an illness, life is filled with significant and memorable moments.

A unique component of this campaign is a photo and video contest. We are encouraging members and individuals in the community to share photos and videos about their special moments in life. By sharing these special life’s moments, they are eligible to win healthy prizes. They may also end up seeing their photo or video in our TV commercial, in the newspaper, or online.