Tweet Celebrity fashion photographer Jerry Avenaim gives Kimora Lee Simmons a crash course in high-end advertising fashion photography so she can shoot her men’s fall campaign Phat Premium. So, will she sink or swim? Fashion is one of the most critiqued form of genres in photography, advertising is one of the most financially funded types […]

Tweet What a great summer it has been. I wish I could have been more proactive in my writing but that has been quite the challenge with all the assignments and television shows I’ve been doing this year. I will do my best to follow this up with all the goings on since my last […]

Tweet Fashion photography is a tough game, as is advertising photography. Combine the two and it can prove to be a stress load if you’re not prepared for anything that can present itself. Then again, I feel that way about all my assignments. I apologize to my readers for not having a chance to write […]

Tweet Here is a simple lighting solution when you’re faced with shooting a fashion photograph or a beauty shot using only natural light – at high noon! This image could have been difficult, but I made it as simple as it gets. It used to be when shooting catalog, editorial, or just about anything using […]

Tweet Fashion models in the past had to be about 5′ 9″ and a certain dress size. Men were always 6 foot and a 40 regular. And of course you had to be beautiful. The reason for the standard height and size was that fashion designers made dress and suit samples in one size and […]

Tweet If you have a photography, lighting or even business related question or suggestion for an article, please post it here, and I will either give you the the answer as best as I can. Or, I’ll put it in the queue for an article 🙂 Jerry Avenaim