British businessmen and women take heed: the Financial Times is giving you until next Monday to pick up a Nexus 7 tablet absolutely free. All you have to do sign up for a new 12-month subscription.

It can either be a digital-only subscription (which costs around $446.50 per year) or a print and digital bundle (roughly $600). Unlike the Times of London, the FT isn’t locking subscribers into a multi-year deal. Then again, it’s a publication with much higher price tag and a narrower audience. That likely means there’s a bit more wiggle room when it comes to promotional offers like this one.

It’s worth noting that the Times of London was dangling the 32GB Nexus 7, while the Financial Times is going with the old 8GB version. That model was replaced last month by the 16GB, which now sells for $199 on Google Play. While the 8GB Nexus 7 is no longer available from most stores, Asus may still be producing them for content providers that want to offer readers similar subscription deals. Asus has stated publicly that more distribution deals like these are in the works, and the 8GB Nexus 7 is the perfect mix of price, performance, and build quality to dangle right now.

Rumors have been swirling for some time that Asus is working on a cheaper tablet, perhaps even one that sells for around $100. Clearly such a device would be a hit with consumers (assuming it’s built more like the Nexus 7 than a $100 tablet you could buy on PandaWill), but it’s becoming more and more obvious that traditional media publishers are just as eager to get their hands on inexpensive hardware.

Maybe publishers are deciding this approach will prove more enticing than a strategy that relies solely on paywalls. Then again, maybe Asus simply making providers an offer they can’t refuse.