The standalone store will be located on London’s Dover Street, and we can expect it to open its doors in the autumn.

“I think the time is now because I know my customer,” Victoria Beckham said. “It will be the first time that the people will really be able to see the brand through my eyes.

VB has enlisted the help of Farshid Moussavi for the interior of the shop, so we know it’s going to be something special as Farshid has the 2012 Olympic Park on her impressive CV of projects.

“Moussavi is a woman who loves fashion as well,” Victoria continued. “She has quite a conceptual eye, which I like. We want to make something different without making it overly complicated. I just want it to feel real for me.”

We can’t wait for the launch of Victoria Beckham’s debut store, which will house of all her existing collections! Stay tuned for more details about the project as and when we get them!

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Launched in 2003, My Fashion Life is one of the UK's leading fashion and lifestyle blogs.

Recognised for combining all the quality content you'd expect to find in an online magazine with the honest opinion and tone of a blog, the site is updated daily with the latest news, celebrity style, trend reports, exclusive discounts, lifestyle tips and advice and so much more.

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