Google AdWords Tests New Form of Product Ads

A WebmasterWorld thread has one searcher noticing a new form of Google ads that shows a product image at the top right area, right above the AdWords ads. Here is a picture the reader sent me:

I asked Google about this and they told me:

At Google, we're constantly experimenting with new features, tools and visual representations to improve the user experience and usefulness of our ads. In accordance with that philosophy, we're planning a beta test to show richer product information in the ads for shopping-related queries. This test will only be visible to a small number of U.S. users.

More recently, we saw one line text versions of this in action, and now a more graphical version, as shown in the image above. Google confirmed these ads are all from the same source and they are testing various ways to display and deliver them.