SMALL COMPANIES CAN ACHIEVE BIG RESULTS

Pertemps People Development
Group (PPDG) is an employment and training specialist with nearly
800 employees, and offices across the UK. It may not be the largest
organisation CAF works with but certainly makes a big impact with
its CAF Give As You Earn scheme.

After achieving a Platinum
Payroll
Giving Quality Mark in 2012 and 2013, Phil Pemble shares his
insight into the philosophy behind the success of its CAF Give As
You Earn scheme.

"Payroll Giving is the
cornerstone of our charitable giving activity. We support many
fundraising events and match fund individual employee fundraising
challenges but for us our CAF Give As You Earn payroll giving
scheme is definitely the focus of giving something back to our
communities.

"57% of staff signed-up to
give this way, and in less than 10 years our employees have donated
£225,000 into a fund which has been distributed to no less than 650
different causes. For an organisation of our size we believe we
have an incredibly generous workforce."

HOW CAF GIVE AS YOU EARN HAS BECOME EMBEDDED

PPDG uses its CAF Give As You Earn
scheme as its primary source of community support. Although there
is no limitation to their choice our employees are encouraged to
nominate those charities they believe will benefit most from the
fund. Quite often these are small and local charities close to the
employees hearts or aligned to the work of PPDG. By suggesting
causes where access to funding streams is harder to come by, their
donation can provide a lasting legacy.

"In order to get buy-in and
maintain levels of involvement, our employees, who constitute the
members of the scheme, are inevitably in control of where donations
are made. You must empower those contributing by presenting the
capability to decide where their charitable money is spent."

Given the high percentage of
employees donating through PPDG’s CAF Give As You Earn scheme and
the continual flow of nominations for donations, the organisation
is clearly engaging its employees with the initiative and
encouraging on-going sign up.

WHAT CAN WE LEARN FROM PPDG'S APPROACH TO PAYROLL GIVING?

Integrate payroll giving alongside other charitable activities
to create a united approach

Empower your employees - give them the ultimate choice of which
charities your business supports and involve them in the giving
process

Consider smaller, local charities and look at ways to work with
them beyond financial donations to help get your employees and your
brand into your local community

Positive PR is a natural by-product of giving. Your brand can
definitely be enhanced through the exposure achieved and always
through internal communication mechanisms

Show your employees the difference their donations are making.
PPDG invite participants to a ‘Seeing is Believing’ visit

Never be complacent, always strive to achieve more with your
charitable giving, even with 57% of their employee giving PPDG
constantly promote their scheme with a target of two thirds of
their employees giving through their CAF Give As You Earn.

Encourage putting your charitable roots a mile deep for the
perfect business platform

GREAT ACHIEVEMENTS

"Anecdotally we believe our low employee turnover rate and high
levels of satisfaction are in part due to our
charitable activities. Experience shows us that candidates at
interview often cite our charitable activities as a reason for
wishing to join the business. Our CAF Give As You Earn scheme has
helped create a culture of successful charitable giving yet is
simple and efficient to administer."