Kim Taranto

AUSCLEAN and Pulire form strategic alliance

19 March, 2012

Pulire and AUSCLEAN have entered into a strategic alliance which includes an agreement that will see the leading international cleaning industry exhibition group support the next national AUSCLEAN show – Sydney, 15 to 16 October 2013. Pulire has been expanding its international brand in recent years and now has partnerships in Spain, India, Turkey and […]

Pulire and AUSCLEAN have entered into a strategic alliance which includes an agreement that will see the leading international cleaning industry exhibition group support the next national AUSCLEAN show – Sydney, 15 to 16 October 2013.

Pulire has been expanding its international brand in recent years and now has partnerships in Spain, India, Turkey and Asia. The partnership with AUSCLEAN, Australia’s dedicated cleaning show, is Pulire’s first in Australia/New Zealand.

Toni D’Andrea (right) and Simon Cooper… bringing the international marketplace closer to Australia

According to Simon Cooper, managing director of organiser Interpoint Events, the agreement is a significant step forward in recognising AUSCLEAN as the major event for Australia’s cleaning industry.

“AUSCLEAN, along with our INCLEAN magazine, incleanmag.com.au website and e:clean emailed newsletter, brings together the whole professional cleaning and hygiene industries – face to face, in print and on line. The cleaning industry in Australia continues to expand and this international link with Pulire will only see it grow further,” Cooper stated.

Afidamp Servizi, organiser of Pulire, will be promoting AUSCLEAN to its contacts and clients throughout Europe and will be promoting AUSCLEAN as an important stepping stone into the Australian market.

“The cleaning industry’s supply-side is increasingly a very unified global marketplace and that means Pulire can bring its international experience and resources to AUSCLEAN, with obvious benefits to both exhibitors and visitors,” noted Pulire’s CEO Toni D’Andrea.

“We are excited about participating with Interpoint, a company that shares a similar ethos with Pulire,” he added. “We are both organisations that believe in investment in the industry for the long-term.”