THE JOURNAL BY THE GIRLS AT TRUE&CO

True&Co. Bras Now at Nordstrom

Apr 09, 2018

It's official: you can now shop True&Co.'s bestselling bras exclusively at Nordstrom, online and in-store. Styles include True Body and True Weekend. This launch marks a major milestone in True&Co. history and, in fact, is where the company's origin story comes full circle. You can always find your top three best-fitting bras online in mere minutes and shop them instantly using our Fit Quiz. But an added benefit of partnering with Nordstrom is being able to head over to one of their expert bra fitters, try on True&Co. bras from your personalized Fit Quiz results, and take your bras home the same day. This is another way we’re helping to make bra shopping easier and more enjoyable for our community and beyond. It was just six years ago True&Co. founder Michelle Lam decided to take a deep dive into women’s pain points when bra shopping and create a simpler, more personalized experience. Michelle took a DIY approach and held focus groups at her home to get a real sense of what factors into finding the right bra. Inspired by their stories, she used that insight to develop the bra industry’s first-ever Fit Quiz. Flash forward to today, True&Co. has grown beyond a typical bra company. We’re fostering a community of millions of women nationwide who love how their bras feel on them and, more importantly, how they feel in their bras. We’re making products that reflect your individual needs and expectations, and our partnership with Nordstrom is proof that your say really does matter. For us here at True&Co., that achievement remains one of our proudest. You can shop True&Co. bras now at these Nordstrom locations:

California

South Coast Plaza, Costa Mesa

Los Cerritos Center, Los Cerritos

Americana, Glendale

Westfield Santa Anita, Arcadia

Santa Monica, Santa Monica

Fashion Valley, San Diego

University Town Center, La Jolla

Century City, Los Angeles

Valley Fair, San Jose

Westfield San Francisco, San Francisco

Arden Fair, Sacramento

Pennsylvania

Ross Park, Pittsburgh

Colorado

Cherry Creek, Denver

Illinois

Michigan Ave, Chicago

Georgia

Phipps Plaza, Atlanta

Texas

North Park, Dallas

Barton Creek Square, Austin

Domain Northside, Austin

Don’t see a Nordstrom near you? Stay tuned—True&Co. will be coming to 30 more locations this fall!