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St. Paul, Minn. – July 18, 2005 – The Outdoor Life Network (OLN) recently slotted Pheasants Forever Television to air on Sundays at 11:30AM CST / 12:30 PM EST. The season’s first episode will air on Sunday, July 31st. There will be 13 original shows with 26 total airings. Each show will be rebroadcast on Tuesdays at 12 PM CST / 1 PM EST. This is Pheasants Forever’s (PF) first-ever television series.

The show’s first episode will feature the first of a two-part series with Scott Barton, a teenager from New York fighting cancer. The segment explores the human side of hunting and what hunting means to this young boy and his father as they chase roosters in South Dakota with show host, Ron Schara.

The first episode also highlights the Dickinson County, Iowa PF Chapter and founding president, Don Lamb. Shortly after PF was founded in 1982, Don Lamb mobilized the conservation-minded residents of Dickinson County to address the dwindling pheasant populations there. Twenty years later, Dickinson County is a shining example of the effect grassroots conservation can have on the landscape, wildlife populations, and a community.

“Pheasants Forever Television is a variety show where the pheasant is the star, along with the people who help to expand wildlife habitat,” explained Ron Schara, the show’s producer and host. Schara is also a PF life member and five-time Emmy winner, best known for his NBC-affiliated program Minnesota Bound and OLN’s Backroads with Ron & Raven. “This is a show I am incredibly excited to bring to the air. Pheasants Forever members around the country will be proud to see what their conservation family is accomplishing for pheasants and a variety of other wildlife.”

“Our hope is that this show will spread the Pheasants Forever mission of local grassroots conservation and pay homage to the volunteer spirit of the hunting community,” reported Howard Vincent, PF’s president and CEO. “In up-coming episodes you’ll meet a bishop that never misses a South Dakota pheasant opener, you’ll see how PF chapter habitat projects are helping Lake Erie’s walleye populations, you’ll learn how these beautiful birds came to the U.S., and you’ll see how the Big Brothers Big Sisters organization has teamed with Pheasants Forever to pass along our hunting heritage. The show is filled with wonderful stories about hunting, habitat, and humanity.”

The show’s major sponsors include some long-time PF friends – Purina, Browning, and Gander Mountain; as well as some new PF partners – U.S. Bank, Safari Club International, and Ear Inc.

Pheasants Forever is a non-profit conservation organization dedicated to the protection and enhancement of pheasant and other wildlife populations in North America through habitat improvement, land management, public awareness, and education. Such efforts benefit landowners and wildlife alike. Pheasants Forever has more than 110,000 members in over 600 local chapters across the continent.