Managed and executed extensive social media marketing campaigns. Grew communitys from 0 to 1,000,000+ friends, likes, plays, and consistent site traffic.Regularly identified new markets, grew, and actively managed 100+ online pages and offline communities in order to drive revenue, audiences, and online sales. Directed all artwork design for websites, on/offline marketing materials, and social media.Coordinated and executed 200 events annually.Handled all financial matters, logistics, and travel arrangements.Contributed articles, provided layout work, edited, and sold advertising space for Music Matters News.Developed co-branding marketing strategies with several major music equipment manufacturing companies such as Taylor Guitars, Ampeg, and GHS Strings. Responsible for all hiring, interviews, and team creation.

Accomplishments

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Backup That Inc

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Marketing Manager

Dec 2012
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May 2013

Marketing Manager

Designed and implemented an interactive marketing campaign that increased the user base by over 700% in 3 weeks through online contests. Designed trade show exhibit booth, marketing materials, and promo goods for distribution at the SXSW Tech Convention (South by South West).Managed and acted as a product evangelist/educator on social media sites.Created online polls and used dashboard social media tools to engage users and analyze trends. Provided written content and featured articles for website, blogs, and publications.Produced / Developed a series of original videos to showcase product features and use cases.Created and ran Adwords, Facebook and other social media/online marketing campaigns.

Boxwood Capital Management/Boxwood Trading

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Portfolio Manager

Jan 1996
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Jan 2002

Portfolio Manager

Co-managed a long/short equity fund. Developed short and long term strategies for capital appreciation though equities trading using company, trend, and macro / micro economic analysis.Raised capital/funds though presentations with private investors, management companies, and attending investment professional conferences and events.Created and executed marketing strategies to increase the funds holdings and awareness in the investment community.Maintained communications with investors though conference calls, personal communication, and monthly emails newsletters. Oversaw all day to day operations of Boxwood Trading LLC which included: daily contact with clearing and brokerage firms, updating clients daily on positions and trades, and the handling all IT and network administration.Passed securities examinations and received Series 7 and 63 brokerage licenses.