Why APR?

Studying for Accreditation in Public Relations (APR) was a great review of the knowledge I gained in my bachelor’s and master’s degrees, but it also reinforced the practical day-to-day communications knowledge I’ve gained over the past seven years in my career.

When I was a senior in college, my adviser and favorite professor said he felt Accreditation was important for those who wanted to take public relations seriously as a career. At that point, I set a goal to achieve Accreditation.

In college, I learned the foundational skills necessary to succeed in the “real world.” After graduating, I accepted a position in corporate communications and decided to pursue a master’s degree in Communication Studies. The master’s degree helped me gain a better understanding of communications as a whole. After achieving this degree, I gave myself a break from studying. But after five years, I found myself wanting to achieve another level of education through the Accreditation process.

Studying for Accreditation was a great review of the knowledge I gained in my bachelor’s and master’s degrees, but it also reinforced the practical day-to-day knowledge I’ve gained over the past seven years in my career. Accreditation tied my educational and real-world learning into one package, reinforcing the value of continued learning and growth.