Ideally we'll never meet any of our customers. We actually had to take the sign down from our front door because one of our customers actually stopped in, uninvited, and said, "Hi, I love your service." And we're like, "why are you here?" And so down came the sign. Drop-bys like that should only happen in sitcoms as far as I'm concerned... The consumer internet businesses in a sense are ideal businesses from the standpoint of never meeting your customers.