Why Social Media Marketing? – Drive-By Marketing Podcast

“Why should we bother with social media marketing? We have a website and most of our business comes from Word of Mouth. We’re actually a profitable and very successful local company. Isn’t this just another expense?”

I hear questions like that a lot, and it’s easy to empathize with small business owners who can see social media as just another drain on their already tight time and financial resources.

In the video and audio below I cover 5 reasons why you’re small business needs to be engaged on social media.

Here’s the TL;DR (Too Long Didn’t Read) version for those of you can’t watch or listen right now:

You don’t really have a choice. Your competition is online an engaging your customers because that’s where your customers are!

By interacting with your customers online you increase customer loyalty and brand recognition, with added benefit of providing a better customer experience.

You can find out what your customers want and use that information to provide a better product or service.

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About Paul O’Flaherty

I'm Marketing and Business consultant, a problem solver at heart, with a passion for working one on one with small businesses to help them to grow and achieve their goals.

Originally from Ireland, but now living in Mobile, Alabama - I invite you to join me on my journey as I indulge my passions for entrepreneurship, social media, and marketing while shooting pool and sucking badly at Xbox. Learn More...