"It’s a typical weekday on James Street North in Hamilton. A woman pushes a stroller and stops to examine the produce in a sidewalk stall. A small group of men forms outside a bar, chatting animatedly and smoking cigarettes. Brilliant brushstrokes of acrylic paint fill a canvas in a gallery window. Hurried pedestrians navigate a construction project, where a heritage building’s façade is temporarily hidden away."

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This is Your Brain on Culture

We’re one step closer to finding out what makes a neighbourhood tick – culturally speaking – and it’s all thanks to the neurons in your brain.