Hagley Digital Archives

The Hagley Digital Archives provides online access to selected items from the Hagley Library's collection of images, documents, and publications related to the history of business, technology, and society.

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E.I. du Pont de Nemours & Company Advertising Department records

About this collection

As DuPont began to diversify its product line beyond gunpowder and explosives in the early twentieth century, the company had a need for more advertising. DuPont established an Advertising Division within the Sales Department between 1907 and 1909, which was reorganized into a separate Advertising Department in 1921. The collection of E.I. du Pont de Nemours & Company Advertising Department records has not been digitized in its entirety. The online collection comprises magazine tearsheets featuring DuPont advertisements dating from 1901 to 1971. A variety of brands and products are represented, including gunpowder, automobile supplies, Cellophane, paints, cleaning supplies, Rayon, Nylon, Dacron, and Fabrikoid. Click here for a detailed description of the collection.