Numerous websites that utilize databases, such as eCommerce shops, forums, blogs, content management sites, typically insert content into their webpages by dynamic scripts like PHP or JavaScript are highly popular. These type of websites are considered dynamic and create dynamic URLs. With so much content or pages for individual products or topics, database driven websites tend to choose dynamic content over static content. The reason is pretty simple. Manually writing or updating every static URL can be a monumental task.

Dynamic URLs vs. Static URLs

What is a static URL?

A static URL is one that does not change, so it typically does not contain any url parameters. It can look like this:

http://www.domain.com/category/product-name-or-description.htm

Static URLs are ranked higher and typically indexed faster than dynamic urls. You can search for static URLs on Google by typing filetype:htm in the search field. Updating these kinds of pages can be time consuming, especially if the amount of information grows quickly, since every single page has to be hard-coded. This is why webmasters who deal with large, frequently updated sites like online shops, forum communities, blogs or content management systems may use dynamic URLs.

What is a dynamic URL?

If the content of a site is stored in a database and pulled for display on pages on demand, dynamic URLs maybe used. In that case the site serves basically as a template for the content. Usually, a dynamic URL would look something like this:

http://www.domain.com/product_info.php?products_id=746

You can spot dynamic URLs by looking for characters like: ? = &. Dynamic URLs have the disadvantage that different URLs can have the same content. So different users might link to URLs with different parameters which have the same content. That's one reason why webmasters sometimes want to rewrite their URLs to static ones. But most importantly, eCommerce stores, forums, websites using content management systems and blogs, or any other database-driven websites hardly get ranked or even indexed at all due to dynamic URLs.

For example, if a person online is seaching for something particular on a search engine, let's say "iPhone Accessories", and there are two websites that sell similar products but one website has a static url versus another site that has a dynamic url. Which of these two URLs would likely direct the potential customer to the product they're inquiring about?

Static URL: http://www.domain.com/electronics/iphone-accessories.htm

OR

Dynamic URL: http://www.domain.com/index.php?cPath=16

If you picked the static url, then you've got it! Static url gets shown on the search engine's index pages, while the dynamic url gets lost somewhere with all the other billions of webpages, that the search engine has a harder time trying to figure out what the content is.

The Solution:

You certainly don't want to have to go back and recode every single dynamic URL into a static URL. This work would be very extensive for any database-driven website owner. So what is the best solution for this highly difficult problem?

We've developed the perfect URL rewriting tool that will convert your website's dynamic URLs into static URLs in a matter of seconds!

This tool essentially is the first step for Search Engine Optimization (SEO). The SEO Auto-Populate Tool would be implemented directly into your website with full admin control.

The Admin Control you'll notice is simply designed for a quick and ease of use, that any non-technical user would quickly understand.

Our SEO Tool will automatically search and detect your entire website for any product page, category page, and other pages that has not been optimized.

Within the tool, you'll have complete control of which section of your site you would like to be SEOed. You can optimize just your product pages, category landing pages, any other miscellaneous pages you may have on your site, or select all three sections!

You can also set the number of hyphens you would like to allow, as well as include numbers in the SEO URLs.

And with just one click of a button, you can quickly auto-populate and convert hundreds or thousands of your website's dynamic urls into SEO friendly static urls!

There are also options for you to quickly clear or reset any of the three sections you've converted into static urls.

Also keep in mind, we can customize this SEO URL Auto-Populate Tool to fit your website. Please take the time to demo this tool.