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Friday, August 19, 2011

Get Your Groups Noticed!

Tips to make your small-group lobby presence better and easier to manage

It's a common practice for churches to have a regular place in their lobby to promote small groups. What's less common is making excellent use of those spaces.

Often they feature a mish-mash of plain 8.5" x 11" printouts, stacks of cards, a few curriculum examples, and interest forms. Stunning, well organized small group kiosks are much more rare.

One way to improve your lobby presence is to use full-color cards for each small group. When people can see groups represented in a consistent, quality, visually-pleasing way, they will be more naturally drawn to the small-group kiosk. The problem with this is that making these cards can be an administrative nightmare. Managing/resizing photos, checking for typos, printing cards, cutting cards, and keeping them stocked is extremely challenging.