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One of the world’s largest tech companies has identified digital out-of-home as a growth industry, and it wants in. This week saw Cisco unveil its new Enterprise Content Delivery System, which should make it easier to manage video content across a variety of platforms, execs said, while eliminating commons problems like delays in video playback, video interruptions, and pixilation.

ECDS allows corporate IT departments to support video delivery to everything from digital signage to desktop computers to tablets and smart phones, while managing the video load more conveniently and efficiently. For digital signage, ECDS allows operators to scale video over existing infrastructure using less bandwidth. The system’s capabilities include live, streaming video and on-demand delivery.

ECDS is part of the Cisco medianet architecture, which also includes hardware appliances and Cisco Wide Area Application Services software, all of which work together to distribute live video content (via streaming or multicasting) and on-demand video (via caching and prepositioning).

The global digital signage market, including hardware and software, is expected to grow from $1.3 billion in 2010 to $4.5 billion by 2016, according to ABI Research
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