A manufacturer has pledged to raise thousands of pounds for assistance dog charity Hounds for Heroes through sales of its canine joint supplement.

An animal health manufacturer has pledged to raise thousands of pounds for assistance dog charity Hounds for Heroes through sales of its canine joint supplement.

Boehringer Ingelheim Vetmedica will make a donation for every pack of Seraquin sold during the next five months, until December 2013. It hopes to raise £20,000 for Hounds for Heroes and is also calling on vet practices to support the donation drive.

Boehringer has produced a Seraquin Hounds for Heroes’ poster for veterinary practices to put up in their waiting rooms. It will also be running a prize draw competition for practices to win an owner evening talk by Hounds for Heroes founder Allen Parton and the first 500 vet practice responses to the competition will receive a Hounds for Heroes dog tag badge.

Rob Lucy, small animal brand manager at Boehringer, said: “Hounds for Heroes is an inspirational charity that really makes a difference to those who have been injured or disabled while putting their lives on the line for their country.”

Allen Parton added: “We’re delighted to be partnering with Boehringer to raise much-needed funds. Not only will it help us fund the purchase, training and support of a new puppy, but it will also encourage veterinary practices to talk to their clients about their dog’s mobility issues and the benefits of products such as Seraquin.”