Today more than ever, we recognize the importance of health related messages to the public’s health. Public health professionals often construct or contribute to written materials about health topics, materials intended for a broad audience. This webinar explains concrete strategies for writing to the public, based in the Building BRIDGES approach.

Drawing from both classical rhetoric and the New Literacy Studies, this webinar teaches ways to make your writing more effective.

Learning Objectives

• Describe the rhetorical triangle and its components, and how it can be used to analyze communication
• Identify assumptions you have about your audience and how these influence your writing
• Construct an empathy map and see how this can help focus your writing

This is Part 3 in a Three-Part Series about Multi-Sector Communication in Public Health

This program has been approved for 1.0 Category I Continuing Education Credit for CHES/MCHES by the Rutgers School of Public Health. The Rutgers School of Public Health is a certified CHES/MCHES provider by the National Commission for Health Education Credentialing, Inc.

This program has been approved for 1.0 Certified in Public Health (CPH) credit by the Region 2 Public Health Training Center. The Region 2 Public Health Training Center is a certified CPH provider by the National Board of Public Health Examiners.

This project is supported by the Health Resources and Services Administration (HRSA) of the U.S. Department of Health and Human Services (HHS) under grant number UB6HP31685, Regional Public Health Training Center Program for $3,069,880.00. This information or content and conclusions are those of the author and should not be construed as the official position or policy of, nor should any endorsements be inferred by HRSA, HHS or the U.S. Government.

Addressing Implicit Bias Audiobook Bundle

Addressing Implicit Bias Audiobook Bundle

This bundle of audiobook, eBook, and supplementary materials will help you address unconscious or implicit bias in your language. No matter your specialization or patient population. You get practical, culturally and linguistically relevant advice and research-based tools, in an unfussy, conversational format.

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What Health Care Professionals are saying about Health Communication Partners

"Dr. Liebel's holistic approach to addressing patient communication is groundbreaking. It gets those of us in the medical community thinking in terms of bi-directional communications. And remembering that all patients are already experts in how their bodies feel, even if they don't understand all the complex details of how it works."

Dr. Carole Hutchinson, Mailman School of Public Health, Columbia University