Telemarketing has in the recent past grown in popularity as it is seen as one of the most effective ways for businesses to generate new leads at minimal cost. This increase in popularity is perhaps what has led to an increase in the work-at-home workforce. Currently, work-at-home jobs are available in almost every sector. There are medical jobs where you can work from home, online customer service jobs from home, selling life insurance over the phone, healthcare jobs where you can work from home and work from home dispatcher jobs. All these work opportunities signify a shift from the traditional approach where businesses used to lease some office spaces and have their employees working from a central location. The growth of telemarketing has been influenced by the development of call center technology. In addition, a business can benefit immensely by hiring telemarketers through a reduction of operations cost, enhanced customer satisfaction and improved quality. Today, this is how companies are benefiting by hiring people seeking independent contractor work from home.

Reduction of Cost
Most businesses today pay special attention to their budgets which might explain why a company may opt to hire people seeking independent contractor work from home. For small and medium enterprises, real estate cost remains the greatest challenge considering that most of these businesses will be operating on a budget. There is also the cost of maintaining the hardware on premises on a conventional office set up. Such costs are the reason why some businesses fail since they cannot be able to sustain their existence especially if the cost of operations is too high. Under such circumstances, offering independent contractor work from home would be a great way of cutting on these costs while at the same time ensuring businesses continuity. For independent contractor work from home, you don’t need to lease any physical space to sustain your business operations. Those hired work from the comfort of their homes and at their own convenience provided that they deliver on their responsibilities. With effective call center software, the teams of telemarketers remain connected regardless of their geographical locations.

Hire the Best
When it comes to hiring employees, everyone will want to hire the best. However, sometimes this becomes a challenge especially if there is a shortage of skilled labor locally. This mainly applies for highly specialized businesses that require very specific skills. In terms of marketing, businesses hire marketers based on their skills and experience in marketing. The process of hiring such marketers involves a physical interview with potential candidates before the ones that are most qualified are chosen. The downside of this approach is that businesses rely on very specific geographical locations meaning that they can only pool qualified marketers who are close to the business. On the other hand, telemarketers can be hired from any location or even country offering companies a better chance of acquiring top talent marketers. This would mean that by offering independent contractor work from home, a company does not limit itself geographically regarding where potential candidates should come from.