Imelda Marcos - the 77-year-old former first lady of the Philippines, who collected some 1,500 pairs of shoes - yesterday announced she was launching a cheap line of glitzy jewels and sport shoes for the youth market. She said she will also sell some "recycled" jewellery pieces from her vast collection.

Ms Marcos - who faces dozens of civil suits over billions of dollars of unexplained wealth - does not seem fazed by suggestions it might be a tad inappropriate for her to be flogging shoes to the kids.

The story got us wondering here at News blog towers how other famous people could cash in with similarly eye-catching sales and endorsements? The trick, it seems, is to zero in on a unique selling point - or maybe to endorse something unexpected.