Crystal Gurin
founded Creative Media Strategies, Inc. in 2001, following
the acquisition of Cybereps by Interep Interactive. Prior
to Creative Media Strategies, Gurin was Co-Founder, CMO and EVP of Cybereps,
Inc., which grew into one of the top 10 interactive ad sales and marketing
companies. At Cybereps, she co-managed a national sales force and provided
the creative and managerial leadership for all corporate and client marketing
efforts. Gurin was also active in high-level strategic sales and the development
of integrated media programs. She created and published Totalwoman.com,
turning it into one of the top women’s networks on the web within
months of launch, and was instrumental in building eMarketer,
IMDb.com and Andover.net into leading media brands in their categories

In the years before
Cybereps, Gurin was founding Director of Sales & Marketing at PCTV,
producer of The Computer Chronicles and Internet Café
television series. At PCTV, Gurin established and ran a successful ad
sales organization for two weekly broadcast series and two daily cable
shows on technology. She launched The Internet Café, secured international
distribution for all series, developed syndicated radio programming, and
spearheaded the company’s early entry to the Web.

Gurin has also held
senior management and marketing positions at WHYY TV/FM, New Jersey Network
(NJN), WITF/TV, Philadelphia College of Art (University of the Arts),
and the Opera Company of Philadelphia. She was Co-Founder and President
of PTV Reps, Inc., a company formed to work with advertisers to network
the nation’s public TV stations. Gurin was also a partner in Epilog
Television Productions, developing programming and managing sales activities.