SITTING PRETTY

Seating areas can sell more ready-to-eat, freshly prepared food, even make a store a destination. But thoughtful planning and a genuine commitment to making the areas appealing are absolutely essential, retailers told SN.It's not the seating itself, but a comfortable aura that's a draw. Attractive tables and chairs do play a part in that, but in many supermarkets, if there is seating, it looks like

Seating areas can sell more ready-to-eat, freshly prepared food, even make a store a destination. But thoughtful planning and a genuine commitment to making the areas appealing are absolutely essential, retailers told SN.

It's not the seating itself, but a comfortable aura that's a draw. Attractive tables and chairs do play a part in that, but in many supermarkets, if there is seating, it looks like an afterthought, and that's not good enough. In fact, it's bad.