Eyeko Black Magic Mascara

Birchbox Breakdown

In a bygone era, you might have bribed a local witch doctor to score lashes this long, thick, and curvaceous. Luckily, London-based Eyeko’s brand of magic is far more practical. The sickle-shaped wand creates the perfect amount of curl, with a thick, rounded brush to fully coat lashes, and the water-resistant formula lasts for 12 hours. Plus, it comes with the Eyeko Shield, a unique guitar-pick shaped tool that helps prevent smudging (no hocus-pocus required).

How to Use

The paraben-free formula is infused with keratin and shea butter, strengthening and conditioning lashes so they don’t break as often. Meanwhile, the curved brush ensures perfectly winged fringe in just a few strokes.

Most Helpful Customer Reviews

BEST mascara. Hands down.

I am a mascara FREAK. I have tried countless numbers of lengthening, strengthening, water proof, high end, low end mascaras, lash lengthening treatments, Latisse, eye lash dyes, YOU NAME IT, all in the sake of having beautiful, curled, long lashes. This mascara is the perfect formal to give you long lashes without insane clumping. This mascara is not going to physically add on those weird clumps to the tips of your lashes that, while making you look like you have spider webs for lashes, lengthen them. BUT if you are looking for a simple, 2 step (curl then apply product) this mascara will give you back your sanity and be a solid simple step. I will probably not try another mascara again. Love this brand and especially this mascara.

5

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No44 of 46
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No

Unexpectedly Long Wearing

Being a swim instructor, I am always on the lookout for a good mascara that will not rub off despite splashing and swimming. I don't normally wear mascara when I know I will be swimming because I don't want to get the dreaded "raccoon eyes" and scare poor little 3 year olds. When I forgot to take it off, I was surprised to see NO smearing whatsoever! Instead, it sorta "flakes" off like most of the Clinique mascaras do. This might be annoying to some, but I would rather have mascara fleck off than smeared emo-eyes. Overall, this is a great, long wearing mascara that is just fine to get wet and perfect for a long day.

4

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No22 of 23
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No

Fontainebleu

where is my leather jacket?

this mascara makes me feel bad in a good way. it's magically inky, and i like that wet formula. i have always enjoyed a curved brush, and felt comfortable in my hand. also the wand wasn't too long like some wands. this feels like a professional high end product, made for rockstars like me. it is a special mascara, and worth the money. love it!

5

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No28 of 30
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No