24 September 2010

L’Oreal Paris Cosmetics is launching HIP- High Intense Pigments Bright Eyeshadows Duos and Chrome Eye liners in Singapore. Flown in especially from United States, First in Asia is the highly anticipated HIP Collection which won International raves.HIP was created by renowned makeup artist, James Kaliardos who was inspired by his muse Linda Evangelista.

L'Oreal HIP Bright Shadow Duo create bold, vibrant backstage-inspired eye looks.The colours are purer than pure and truer than true, what you see is what you get. Thanks to the micro-pulverized formula, HIP Eyeshadows allows intense colour deposit for contouring and defining.

L’Oreal HIP Chrome Eye Liner – A intense liquid eyeliner with the precision of a pencil eyeliner in rich metallic shades to create a unique, chrome finish. The eyeliner is very creamy and easy to draw. The intensity reminds me of Urban Decay 24/7 eye liners.

At L’Oreal Bloggers Party held at Hairloom and Caramel last weekend, Julyen demonstrated how to use L’Oreal HIP Eyeshadows. Julyen mentioned that L’Oreal HIP is very intense and have good colour payoff and encourages us to mix and match the colours. The technique is pick up the colour and press the eyeshadow with your brush for more intensity.