Real-name authentication is to cross check the basic information, website information, operation qualification, trademark and brand information, based on the resources of market supervision and cross-border e-commerce registration, using unified social credit code and bank account as the main verification methods. The purpose of real-name authentication is to provide authoritative labeling for companies, in order to regulate corporate operation behavior, establish corporate reputation, and enhance online credibility.

Field authentication requires professional reviewers to visit the companies on-site, using audio/video, GPS and other technical methods, to collect the information of business address, location, operation environment, legal representative, qualifications, etc. The process is based on market regulation and cross-border e-commerce registration, real-name authentication and industry standards of field authentication. Once verified by EBS, the results of collected company information will be published online across various platforms.

Upon passing field authentication, cross-border e-commerce companies will be issued with: