BBB Recognition

The 13th annual Torch Awards for Marketplace Trust was a big event, held at the Wings Over the Rockies Air & Space Museum on November 5th. In attendance were approximately 500 fellow business and nonprofit representatives. Heidi Hemmat, Emmy-award winning journalist, was the evening’s emcee and got the event off to a great start.

This year’s winner in the large business category is Diversified Radiology of Colorado. The Torch Award is an acknowledgment of those businesses that personify exceptional commitment to fair, honest and ethical practices. It represents the magnitude of trust within all sectors of trade and philanthropy.

“It is a great honor to be able to celebrate ethics in both today’s marketplace and also tomorrow’s marketplace through the Torch Awards. Recognizing those companies, nonprofits and students in our community who day in and day out uphold the BBB Mission of ethics, integrity and marketplace trust is a great privilege to be a part of,” said Kim States, President and CEO of BBB Denver/Boulder.

In order to determine the winners, an independent panel of judges closely evaluated the nominees through a rigorous application process to demonstrate their dedication to ethics and community leadership. The judges analyzed each applicant’s ethical standards and practices, reputation, marketing, advertising, management practices and training programs to distinguish those that were most outstanding.

One large factor contributing to this recognition is that Diversified Radiology has responded to healthcare reform by offering subspecialized overnight services that eliminate extra tests, save hospitals money and deliver better patient care. Diversified’s enhanced after-hours service with dedicated subspecialized Pediatric, Neuro and Body Imaging radiology services, makes it the only radiology group in Colorado and the Rocky Mountain region to offer this level of specialization during the overnight hours.

To be honored for this distinction demonstrates that Diversified Radiology’s values align with those of the BBB; that trust and integrity are the foundation of how a business should operate.

Congratulations to Diversified Radiology of Colorado on being selected as the 2015 Torch Award Large Business Winner! Special thanks to our Torch Awards sponsors!

More About Diversified Radiology

Interesting Facts

X-rays were discovered in 1895 by Wilhelm Conrad Röntgen who received the first Nobel Prize in Physics in 1901. Since then, 14 Nobel Prizes have been awarded to 23 individuals in physics, chemistry and medicine for their important discoveries using X-rays.