Yes, you read that right. Onlinegamblingpal.com, which obtained Jackson’s hair for the bargain price of $10,871, will send the deceased pop icon’s locks spinning around a roulette wheel as “an appropriately unique way to immortalize a small part of a truly peerless entertainer.” Who can argue with that?

Lest you worry that the casino is planning on sending Jackson’s hair to one of those shady fly-by-night roulette ball factories, never fear. The casino assures us that “the ball itself will be made to the highest professional standards, ensuring it will be eligible for use at any licensed casino’s roulette table.” The site continues, “Indeed, considering Jackson dedicated his life to entertaining millions, the prospect of this very special ball captivating crowds at roulette tables seems like a fitting use for it.”

So, casino owners, you know what you have to do. But just in case you don’t, Onlinegamblingpal.com has made it perfectly clear, urging prospective buyers to snag the hairy roulette ball while they can. “We would … like to encourage any casino interested in using this unique ball at its tables to contact us,” the site wrote, concluding with a truly ‘Bad’ pun: “Together, we can ensure Michael Jackson continues to rock and ‘roll’ forever.”

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