Foundation is a multi-coloured makeup applied to the face to create an even, uniform colour to the complexion, to cover flaws and, sometimes, to change the natural skin tone.

FOUNDATION V TINTED MOISTURISER

FOUNDATION is typically thicker and provides more coverage. TINTED MOISTURISER is typically light and while it can conceal blemishes, it typically won't cover major scars or blemishes.

WHAT CAN FOUNDATION BE USED WITH?

FOUNDATION is a product that can be used on its own to create a even finish. It can be used on a daily basis.

CONCEALER - can be used after a base of foundation has been applied to cover any blemishes or dark circles that are still visible.

BRONZER - can be used after a base of foundation has been applied to give yourself a nice tanned look.

ANTI - SHINE - can be used after all the above products have been applied or indeed if only one of the above has been used.

WHEN DO I APPLY FOUNDATION?

You generally apply foundation as a base product. This would be after you have prepared your face with a moisturiser primer. You then apply the foundation to the whole face to give a base to work form to apply other products or simply use on its own.

Apply using your hands:Use the bottle dropper to dot the foundation along your face.Use your hands to rub the foundation in a circular motion until even.

Apply using a sponge:Use the bottle dropper to dot the foundation across your face. Once dampening your sponge. Dab it on your face to evenly spread the foundation.

Apply using a brush:Use the bottle dropper to dot the foundation across your face. Use a foundation brush in downward strokes to blend the foundation until even.

You will only be able to track your parcel if you select the "Tracked" option at checkout.

Shipping Times are estimated as followed:

UK: 1-3 Working Days

Europe: 3 - 5 Working Days

Everywhere Else: 5 - 7 Working Days

We accept returns up to 14 days after you receive your order. You must pay for shipping to return the parcel, once we receive your return we will issue a full refund for the product (excluding postage) on to the payment card that was used at purchase.

Sam E.

Good foundation gives good coverage and covers acne but i bought the lightest shade and it wasn’t light enough.

jason o.

the foundation is good the coverage is brilliant,doesn't feel like your wearing anything.my one fault is the bottle and the eye drop like dispenser i find it very irritating I'd like to see a pump like bottle instead,can't fault the product from me

Jon C.

I chose the shade FAIR which wasn't that bad a match, just a tad to yellow, I applied it with the damp sponge but it just looked patchy, I tried with fingers and that was better, I had exfoliated and moisturised before hand, all in all not bad, it's foundation

Gary T.

I have uneven skin tone and some broken veins and the light foundation used across my cheeks and nose area even it out without look fake, I use the bronzer very lightly over to finish it off, it’s the best I’ve used!

John V.

Great cover for when you want a flawless complexion and more coverage. Your skin will look so great.

Paul G.

Easy to colour match to your skin

Matthew B.

Such a great product, definitely recommend

Nicholas W.

Really good thanks I would get it again

Arren M.

Don’t understand some negative reviews saying “I did not need it” or
“It did not give me a tan”
Great product and It is what it’s is
I would recommend this product

Casey M.

Looks good and makes me feel good! To me, that’s all that matters.

Mark H.

What can I say! It’s about time someone came up with a great product for men. I’m 53 and my skin is still quite good but using both the concealer and foundation from WP for men is just the answer I had been looking for. Finish off with anti shine and great healthy looking skin. Thank you so much! No filter needed!

Roderick O.

didn't really need it

Craig B.

Brilliant product, light on skin, no smell to it and covers without looking like you are wearing makeup.

aotech A.

Very impressive product and hides the bags under the eyes very well

Hugo R.

well the fundation is like real noticiable makeup! first tme I used some people asked if I were wearing makeup maybe is to ligth for my skin tone but I dont get time to return it, may be you can send to me a sample of another dark color thanks!

Dan C.

Superb coverage and quality

Douglas B.

I am going to be 61 in a few months and I can’t say enough about how your products have changed my attitude towards using men’s cosmetics. The foundation and tinted moisturizer work perfectly together to hide my uneven blotchy complexion. Looks totally natural and really boosts my confidence. Thanks for making such great products for men!

michael r.

I wanted tan and it was too light

Nuno M.

This product is the best. Very easy to use and to apply. The effect on the skin is spectacular.

Levente F.

I love this product! I ordered the light shade and its perfectly matching with my skin. I use it for work or even just to get down to the shop.

Reimund T.

Love how it fits my skin tone and very easy to apply. Awesome customer service as well. Thank you!

Brandon T.

I purchased the daily essentials kit and use it almost every day. It was my first time purchasing and trying makeup and it’s so nice to have it branded and made for men.
Also, the customer service is impeccable. I made a second purchase, but of the foundation and another tinted moisturizer was sent to me, so I had contacted the customer service department via email and they got back to me so quickly with sincere apologies along with them sending out the foundation at no extra cost.
Great company and great product! I highly recommend.

Joffrey T.

Looking natural
Sheer to medium coverage
Would rather use my finger to apply it but it is not liquid enough
The bottle is wrong. Would rather have it in a tube as it is thick.
It is an excellent product

Charlie H.

Love the coverage that it gives me.....been looking for a men’s brand for ages and nothing really took my eye until I saw this brand. Great job guys, packaging is on point.

AC Y.

Instantly in love with it! Super masculine droplet package (cap is glossy finish; bottle is matte finish, a chic contrast). The texture is very interesting, it has a very moisturizing and creamy texture, looks thick but once it is spread through, it becomes thin on skin and leaves a natural to semi-matte finish. Non-clogging and very easy to even out on skin. The spreadability is moderate, won’t trouble you to even it on your skin but IMO if it is +25% more fluid would be even better! The coverage is natural to sheer coverage, IMO similar to M.A.C Face & Body foundation or slightly higher than Bare Mineral Complexion Rescue. Completely no perfumed, you smell nothing at all. As I put on my hand and also my face, it stays fit and reflect very natural healthy tone thanks to its good mixture of coverage level and matte level. The shade I picked is “Tan”, it may be a bit lighter than your assumed tan tone and a bit more pinkish than that. Honestly speaking, I thought I matched bad the shade when I saw it at first, but interestingly, once I spread it out, the shade blends into my natural skin tone (tanned tone) really well, it does bright up my tanned tone without looking pale, set me up a perfect base before applying bronzer on my cheek bones. Overall, the first contact with WAR PAINT. Foundation has been very satisfying. It is one of the most captivating foundation makeup launches I’ve seen in 2 years, and the price is also accessible to a modern urban hombre.

Nick H.

Loving this product . Used make up a lot on shoots but this is by far my fave . I now wear daily . Wouldn’t be without it . It’s about time the world decide it’s ok to wear make up as a man . Massive thank you to warpaint for making it happen and bringing everything up to date .

Ray V.

Extremely happy customer. I literally went and tossed out my Sephora concealer and color corrector because War Paint by far exceeds their products. Rather than leaving my face feeling like the make up is sitting on top of my pores & being dry and falling off, this product has more moisture built in and it absorbs better into your face.
I sent my photo in and was advised to go with TAN & it’s the perfect match. Other brands leave my face looking too peach or orange colored. Can’t wait for the rest of the line to come in my next package

Shaun K.

Easy to apply and gives a really natural look. I went for the light shade and it works perfectly!

You may also like

Recently viewed

About Warpaint

Our ethos is to break the stigma that makeup is solely for women. We're about making men feel comfortable to shout about wearing makeup.