Knowledge Base Articles

Many organizations and businesses use advertising promotional
products and printed promotional items to advertise their brands and
services. This is a great approach as there are a number of advantages
to promotional products. When companies consider promotional products to
be used for their businesses, the main idea is to promote their brands
in an easy, simple and cost-effective way. When promotional items and
corporate gifts are given to their target audience, there is a better
chance that these products will remain in front of them for long period
of time and probably pass through many pairs of hands during their life
time. As a result, your company name will remain in front of them and
more people will aware of your brand.
When companies decide to use
promotional products to advertise their brands, some of the key
advantages that are in their mind include cost effectiveness, control,
connection, simplicity and the ease with which this camp

Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That's why it is very important to distribute promotional products which really work with the audience.
David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers:
To generate good will

What's the use of having a great product, price, advertising
campaign, and other elements of a marketing mix that work wonders for a
marketer but that lacks good packaging and aesthetic appeal? Packaging
is as important an element of the promotional mix as pricing, features,
etc.
Packaging in itself consists of various factors that can help
a marketer sell the product. In fact, many marketers understand the
importance of packaging as it directly influences interest in the mind
of a buyer and induces him or her to try out the product outside his or
her normal buying pattern.
The packaging of a product can work
wonders for the business by promoting the product through word of mouth,
visual display of product, shelf promotion, etc.
Proper planning
of packaging gives the product an aesthetic appeal, use of colors makes
it attractive and shape may give it a curiosity factor. Safety and
security of the product are concerns as well.

A key chain or a key tag is a functional item that can be used
for a variety of purposes. Most people think that it is used only for
keeping keys secure. But these days, with the various types available,
it can do more than just hold keys.
Promotional key chains fulfill many purposes. Some of the examples include:
- There are some which come attached with keyrings and can be used to carry additional items
- There are some which comes with a change purse or small wallet so you don't have to take your bulky wallet everywhere you go.
- There are some which include flashlights and can help you find your way or dropped items on the way at night
- There are some which come with LED light and can help you unlock your car or home quickly in the dark
- Some also come with bottle openers, just in case you feel like having a drink in the car.
These
days, many companies use promotional key chains to advertise and market
their brand or business. T

When ordering products from a retailer, the retailer may utilize
different procedures to get the product to the customer or business. The
three most popular procedures are drop shipping, light bulk and
wholesale. Depending upon the specific order and/or the requests of the
customer, one or all them may be utilized. To make the best decision as a
retailer, it is important to know the specific differences between each
procedure.
Drop shipping is an agreement to have your vendor ship
directly to your customer. The world of e-commerce has showed a marked
increase in the use of drop shipping. If starting your own business
online is of interest to you, then drop shipping may be the answer. No
need to deal with developing new products, finding a storage area for
these products, or developing a shipping/receiving infrastructure. What
drop shipping does is allow you to sell high quality products on your
website and have someone else worry about getting