Visitors to Bruce's Cave Caravan and Camping Park enjoy the rural surroundings with walks along the River Kirtle. The historically minded can even visit the cave where Robert the Bruce is said to have seen the spider which encouraged him to 'try, try, try again'.

The most important industry in the parish, apart from rural and wedding tourism, is farming, mainly dairy farming. Many supporting trades and professions are represented in the parish. Among the largest of these is a an agricultural contractor.