Callaway Apex irons’ ‘unforgettable look’

Callaway has announced a ‘custom order only’ extension to the hugely popular Apex ’16 family, with the launch of the Apex Black Irons.

Sporting a sleek all-black look with a Satin Black PVD finish, the irons are precision engineered with Callaway’s Face Cup technology to give exceptional, consistent ball speed across the face and playability in a forged player’s iron.

High tech construction runs through the set to create a remarkable combination of distance, feel and control for any player. The longer irons (4-7) utilise the Cup 360 to increase ball speeds and forgiveness across the face and the shorter irons (8-PW), feature a uniquely engineered face plate to enhance feel and distance control.

“It’s a forged iron for all golfers, with an unforgettable look” – Dr Alan Hocknell

Dr Alan Hocknell, senior vice-president of research & development at Callaway Golf, said: “The progressive design in Apex Black creates scoring performance from long irons through to the short irons and Callaway’s high-tech, multi-piece construction provides a combination of distance, feel and control that can suit any player.

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“The extremely soft feel of the Apex Black comes from quadruple net forging and mild carbon steel. When you combine all of these advanced technologies with the all-black finish, you have a forged iron for all golfers, with an unforgettable look.”

Callaway worked with its shaft partners to create two exciting offerings: a new True Temper XP 95 Stepless Shaft with a satin black finish, as well as a new blacked out UST Recoil. The irons also feature a unique ‘blacked out’ Lamkin UTX grip, as standard.