"A USER INTERFACE IS LIKE A JOKE: IF YOU HAVE TO EXPLAIN IT, IT’S NOT THAT GOOD"

- Unknown

A good joke is succinct. It should have just enough detail to set the scene and deliver a punch line at the end. Good design, whether it’s for an application, website or game, should follow the same pattern; a clear path for the user to follow, a way to learn key things along the way, and just the right ending, for both the user and the business.Pattern UI/UX was created by Jim Greeson to tell jokes (not the kind your dad tells... good ones!) that lead to better acquisition, engagement and monetization of your product.

JIM GREESON

Founder & Director of User Experience

Over the past 15-years, Jim has worked with incredible people, creating fun and thoughtful experiences for mobile, consoles, television, the web, and many other screens. Ideation, brainstorming, visual design, user experience design, information architecture, interface design, brand stewardship, motion graphics, and prototyping are but a few of the hats Jim has worn over the course of his career.

Some of the clients that he has worked with are Cartoon Network, Disney, General Electric, LEGO, Mattel, Microsoft, Nickelodeon, Nintendo, Panasonic, Sony, T-Mobile, and of course, some of PopCap’s most beloved games – Bejeweled and Plants vs. Zombies.

"From my experience, there are very few designers who can do what Jim does: deep-dive on a vision, understand the constraints, communicate with key stakeholders, and then deliver a design that is great even on the very first pass - and gets even better as we iterate together. Jim has added tremendous value to our project and our team."