While architecture, with a "capital A", that is high profile project by notable architects, dominate publications, we all experience architecture throughout our daily lives. A for Architecture believes all architecture has the potential of being architecture with a "capital A" to those who inhabit those places.

Architecture represents beginnings and is often a beginning itself, the beginning of a business, a new phase of life, a new adventure or discovery. Humanitarian architecture, by the likes of Habitat for Humanity or Architecture for Humanity, typically isn't considered "capital A" architecture by critics but it definitely represents beginnings for their occupants, better beginnings.