A new campaign, "Cast him out" sheds light on the inherent cruelty of
the egg industry by focusing in one of its many cruel practices: the
killing of male chicks in hatcheries. For the campaign, celebrities were
photographed with living and dead chicks. http://chick.org.il/english/index.html

The egg industry wants to keep consumers in the dark. However, thanks
to the tireless work of animal advocates around the world, the
victimization of hens and their chicks is being exposed. It's now the
consumer who has the power to stop the egregious abuse of God's farmed
animals.