21 Aug., 2017

Our Line-Up for Spikes Asia 2017

Spikes Asia is an annual festival and award show that brings together Asia’s creative communications community to network, exchange ideas, and celebrate the best of the region’s creative output.

Among the many faces on stage and in the jury rooms at this year’s festival (September 27 – 29) are a few familiar faces from our network.

Good Works

September 28, 10:30AM-11:00AM, Masters of Creativity Stage

Today’s generation of consumers and entrepreneurs have discovered that making a profit doesn’t have to come at the expense of making positive contributions to society. Sir Martin Sorrell said in WPP’s annual report this year, “Today’s business leaders understand that social responsibility goes hand-in-hand with sustained growth and profitability. Doing good is good business.” Taking inspiration from the words of Bill Bernbach, “Creativity is not some obscure, esoteric art form. It’s the most practical thing a businessman can employ.” Matt demonstrates how creativity is truly the key to doing good work that works.

Across Asia, smart home speakers like Ding Dong, Alexa and Clova are starting to make their way into consumers' homes, marking an inexorable shift in how consumers in the region interact with brands. As AI developments in voice recognition and NLP continue apace, voice is set to become a primary form of interaction with technology. This presents vast opportunities - and fundamental challenges for marketing that are still unfolding across this nascent tech landscape. J. Walter Thompson, Kantar & Mindshare conducted research in five Asian markets as part of a global study into the implications of voice technology for consumers and brands. Working closely with Ling Long, whose Ding Dong device is taking China by storm, the team conducted a consumer deep dive to learn more about how they interact with voice.

Huw Davis distills 30 years of customer data strategies into five strategic thoughts. This session will give you insights into the 10 key customer variables that you will always need for targeting regardless of marketing strategy, illustrate how to develop dynamic segmentation, help you realize that Google Analytics will not solve all your insight needs – and understand why first party will always be more powerful than any other third party data.

Go started his creative career in 1999 as a copywriter in Hakuhodo where he worked for major clients including Honda, Kirin, NTT DoCoMo, and Nissin Foods. In 2006, he moved to LA where he created iconic global campaigns for Apple. Now, Go is ECD of JWT Japan and has spearheaded campaigns for brands such as BMW, Unicharm, Mitsui Chemicals, Haagen Dazs, Schick, Nestle, and more.

Lo, AKA Mayan, has helped garner many prestigious regional and global advertising awards. He made history time and again, producing many firsts in China's advertising industry, from helping lead Chine to its very first Grand Prix at Cannes in 2011 to becoming the first Chinese jury head for Cannes Lions' Outdoor Advertising Awards in 2012. He continues to support the industry by serving as a juror and regional and local award shows, such as Spikes Asia.

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