The billboard's text says "March 16, we choose ..." with a picture of Crimea covered by a Swastika and another of the region dominated by a Russian flag. Between the two pictures the text says "or." The implication doesn't really need to be spelled out.

While The Post's reporters in Crimea hadn't seen the advertisement themselves, they have spoken to others who have. It certainly seems to fit into the narrative of the referendum put forward by ousted Ukrainian president Viktor Yanukovych and Russian President Vladimir Putin, who have referred to the new government in Kiev as "nationalist fascist youngsters" and an "orgy of nationalists and extremists and anti-Semites" respectively.