CAPABILITY

Marketing strategy and transformation

Overview

In today’s increasingly complex environment, Accenture helps organizations chart a path to high performance by developing and implementing marketing strategies that transform the way organizations interact with and engage their customers.

Superior marketing not only helps attract customers, but also constantly engages them by creating delightful experiences. As a result, today's savvy companies are allocating more resources toward marketing. However, simply spending more money does not guarantee increased customer engagement and loyalty—particularly in the face of intense competition for share of mind and wallet.

Specific Services

Digital marketing

Digital Marketing strategy: Encompasses all aspects of digital marketing strategy to provide multichannel integration and execution in order to drive profitable growth and an enhanced customer experience.

Customer-centric marketing: Translate customer strategies into meaningful, competitive customer experiences that span the customer lifecycle. Define the business, technology and operating requirements for delivering and managing these experiences. Help track and manage their impact on business performance.

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