Riva Financial Systems Reveals Brand Refresh

“This is an exciting time for Riva as we have continued to expand our firm and deploy our Riva TA solution globally” said Ghassan Hakim, CEO, at Riva Financial Systems.

The evolved identity includes new treatments for Riva’s specific logo, new branding for the companies’ printed materials, all online web, social channels and advertising.

After 15 years in the asset management industry, the creative goal was to generate a refreshed identity that supports the evolution of Riva Financial Systems, yet retaining the colour palate of the original visual identity.

This strategy is reflected in the introduction of a bold global visual logo that will be used across all advertising and communications. The process was led by Riva Financial Systems Sales & Marketing Administrator, Sally-Ann Maiden, working closely with DM Design and Marketing Limited, based in the Isle of Man

“Riva Financial Systems recognised the need to evolve the visual identity, look and feel of the brand to reflect the strategy and goals of our global business model. In a technology industry such as this, where the market is continually changing, it is important to continually look at the role the brand is playing in communicating and engaging with our target audience. Our new brand architecture is designed to be more flexible in the digital world and works seamlessly across all our channels, in particular digital and social. This project was a rare opportunity to refresh a 15-year-old, global brand,” said Tim Leeming, Director, Head of Business Development at Riva Financial Systems. “The new visual identity gives us global consistency and flexibility across all our increasingly diverse channels. It is important that Riva retains its established values but at the same time develops a new and modern identity.”

“This is an exciting time for Riva as we have continued to expand our firm and deploy our Riva TA solution globally” said Ghassan Hakim, CEO, at Riva Financial Systems. “This has been a group effort with many staff members engaged in the process. The rebrand and launch of our new website represents our ambitions and shows how our firm continues to evolve globally”