The manufacturer behind Mr Kipling Cakes and Bisto gravy has called on
households to fly the flag for Britain this summer by choosing brands made
in this country.

Premier Foods is urging the nation to support British manufacturers and jobs in the year of the Queen’s Diamond Jubilee.

Michael Clarke, chief executive of Premier Foods, on Wednesday joined a growing chorus of business leaders, including high street "guru" Mary Portas, who are throwing their weight behind the concept of “made in Britain”.

Mr Clarke said: "In this year of British celebration, we believe that more and more of our retail customers and consumers will be choosing to buy British brands like ours, made in Britain, supporting British jobs.”

Premier Foods, which plunged into the red last year, is hoping to stir a sense of patriotism among shoppers by re-naming Mr Kipling French Fancies as “Great British Fancies” for the Diamond Jubilee.

It has also launched a Hovis Farmer’s Loaf highlighting that it is made with “100pc British wheat”.