Ana Gotter — February 15, 2019 Follow @ana_gotter — February 15, 2019 Every few months, it feels like Facebook is rolling out new features for their ad system. New targeting capabilities, new ad formats, new, new, new. And each time they do, marketers and advertisers are scrambling to decide if the new features will work … Continue reading Facebook Marketplace Ads: Are They Right For You?→

Liza Rubinstein — January 21, 2019 — January 21, 2019 Lately, my life has been all about the stats. Monthly campaign reports have me deep in Google Analytics to the point where ad metrics have made their way into my dreams…or nightmares. There’s nothing more exhilarating – yes, exhilarating – than seeing a campaign exceed … Continue reading Google Analytics Metrics Aren’t Always What They Seem→

JJ Tyson — October 29, 2018 — October 29, 2018 With Halloween just around the corner, many people are looking for a good scare. Spooky decorations are adorning suburban lawns, horror movies are premiering left and right, and “Monster Mash” seems to be playing everywhere. However, there is one place where you never want to … Continue reading On-Entry Strategies and Why They Scare Customers Away→