5 myths about design sprints

Designsprints represent the essential process that sparks collaborative innovation at companies big and small. They’ve received a lot of attention the past couple of years, but there’s some misinformation out there too. Here are five of the biggest myths we’ve heard about design sprints.

Myth 1: Design sprints really only work for small teams

Truth: Google pioneered the process, and they’re not exactly a startup! We’ve talked to some of the largest organizations in the world—including The Home Depot, Northwestern Mutual, AARP, and IBM—to find they’re incorporating sprints into their design process. It’s a great way for larger companies to remain nimble, even as they scale.

It’s important to get input from stakeholders involved in every stage of the project.

“We have the benefit of 2,200 stores around the country, and Puerto Rico and Canada and Mexico,” said Paul Stonick, director of online user experience for The Home Depot. “So we have an opportunity to take the design sprint in a different direction where we partner with our in-store partners, and we walk out at the end of the week with a digital prototype, and a store prototype.”

Myth 3: Design sprints should be applied to any problem

Truth: Design sprints are really best for solving product challenges of medium- to high-impact, not routine work. They help teams look into the future and explore what’s possible.

“We map our design sprints to what we call inline innovation. So we’re tying the design sprints to the current roadmap items and ideating around those,” said Brooke Creef, UX lead for design sprints at The Home Depot.

Design sprints can be helpful for getting everyone on the same page and working toward the same goal. “We used the design sprint at the beginning of the project to define what the future could look like, and amongst the team, create a shared vision,” said Scott Yim, senior product manager at Northwestern Mutual

“The diversity of opinion, experience, and thought around the table, where everyone is bought in and feels that sense of ownership,” Northwestern Mutual’s Yim said. “That’s something we can cultivate and make fabric of our culture. It just results in a better product at the end of the day.”

Want to learn more about design sprints? Read on:

Stephanie GonzalezStephanie is a copywriter for InVision. She hails from the humid land of Elvis (that’s Memphis, TN, for the uninitiated), where she lords it over her two dogs, three cats, and one bearded husband, all while continuously talking about herself in third person.