HootSuite Tool Challenges Yammer

Watch out Yammer – because HootSuite just launched an internal communication tool that enables organizations to have conversations without leaving the social media dashboard.

The social media management platform released the beta version of HootSuite Conversations. This tool is built on top of HootSuite Teams functionality, and empowers everyone within an organization to collaborate with real-time chat. The platform is currently in free beta and available to all users, including Free, Pro and Enterprise clients.

“Conversations is built on top of HootSuite Teams which helps visualize the organizational structure of work groups in your business. Conversations will increase efficiency between teams or departments and ultimately improve ROI,” said Ryan Holmes, CEO of HootSuite. “Now, true social collaboration can happen around campaigns or trending topics that impact business immediately.”

The Conversations platform also enables users to send social messages to internal conversations for teams to discuss and share. This allows teams to talk about response strategies, communicate approved messaging and encourages team members to broadcast across their own social networks by commenting, re-tweeting or posting content. Additionally, the platform allows users to import contacts from their personal Google or Yahoo Account address books, so that no one is left out of important conversations.

To join a conversation, users simply need to click on the speech bubble icon in the top right corner of the HootSuite dashboard. While existing users can automatically join conversations, new users can sign up for a HootSuite account in order to join the conversation that they were invited to. Basic HootSuite users can use this tool to collaborate with anyone, however, they can also use the tool to join specific Team conversations by upgrading to HootSuite Pro. Also noteworthy, is that since Conversations is built into HootSuite’s Teams functionality, Team users can leverage this new tool to assign messages for follow up, report on team activity and outcomes, share search streams and more.