-Survey Finds Participants Using Pinterest To Engage With Retailers More Than Facebook, Twitter (NRF)

Almost two out of five (38%) online participants follow retailers through one or more social networking sites. The survey found company blogs, YouTube, and Facebook command the majority of participants’ social activity. 68% of participants use YouTube to browse and research a retail company.

One-third (33%) of those who own smartphones say they have shared their location with retailers. The study found that men are more likely than women to share their location with a retailer (40% vs. 25% respectively), and nearly half (46%) of those aged 18-34 say they have shared their location, compared to just two in 10 (22%) of those aged 35-54.

Facebook ads are moving away from standard ad units with set characterful numbers and images to post/page ads, a paid inclusion model and promoted posts. The crux of future Facebook advertising is brand participation and interaction.

The most obvious current iteration of the paid organic model is the sponsored stories. Whether it comes as a page or post, user data is leveraged for brand promotion.

The newest test ad unit for Facebook, might be their most revolutionary offering for marketers.

The promoted post promotion helps posts be seen by a greater percentage of one’s audience, much like a paid inclusion model

Facebook is developing technology that would allow children younger than 13 years old to use the social-networking site under parental supervision. A step that could help the company tap a new pool of users for revenue but also inflame privacy concerns.

Consumer Reports last year said 7.5 million children under the age of 13 were using the site, including more than five million under the age of 10

A study sponsored by Microsoft Research released last fall found that 36% of parents were aware that their children joined Facebook before age 13 and that a substantial percentage of those parents helped their kids in the effort

-Google Plans New Small Business Service as Part of Local Push (Google)

Google plans to have its newest small-business service—which at one point was calling Business Builder—up and running as early as July, said a person familiar with the matter

The project combines several products and services aimed at small businesses under a single banner

Central to the effort is Google+, the company’s social network, which it hopes participants will use to interact with local businesses that now have special Web pages on the network. Those Google+ pages will draw traffic from the company’s Web-search engine.

The number of mobile Internet users in Canada jumped more than 28% in 2011, with 25% of the population using the mobile Internet by year’s end

In 2011, mobile ad spending in Canada reached a relatively paltry US$80 million, but that figure is expected to balloon past $777 million in the next four years, as “mobile-first” strategies begin to dominate marketers’ efforts

Canadians are heavy users of the mobile web from mobile phones and tablets. New standards like HTML5 are vastly improving the browser experience, meaning the mobile web and apps are becoming more alike.

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