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Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.

Big Data and the Soles of Your Shoes

There has been significant ink killed in the name of Big Data over the last few years. Much of that slaughter is justified; Big Data represents a massive generational shift in the way we think about data and its impact on every aspect of our personal and professional lives.

But I don’t think people really get it. Big Data is too big and too abstract for most people to truly grasp. To many, it feels like just another label for the relentless technology arms race we’ve been engulfed in for 30 years.

In 2014, brands will strengthen consumer engagement through their respective digital channels with the help of technology and better content-driven marketing strategies. - Delivering an integrated digital experience requires the ability to integrate social business into the customer journey across websites, mobile devices and customer communities.

When done effectively, this integration allows the brand to own their story and the customer experience, from the information gathering phase through to the purchase decision.

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