McCann gains Momentum

Published on October 17, 1995.

McCann-Erickson North America, New York, has formed Momentum IMC, a new event, promotion and sponsorship division with billings of $40 million and offices in New York, Atlanta and St. Louis. The division will be comprised of Ideas & Promotions, Programs & Properties and Local Presence Marketing. Anheuser-Busch, AT&T, Black & Decker, Coca-Cola, General Motors and Sega are among McCann clients utilizing the division.