All those white hat, black hat or whatever shade of hat techniques and constant algorithm updates make SEO a very scary field of Marketing. Every business owner, blogger and marketer who is not an expert in the SEO field will agree, won’t they?

Well, let’s face it! SEO can be pretty complicated and scary for anyone who doesn’t know much about it. But, hey! Don’t get disappointed or let down! We have prepared the 3 SEO basics you should masterwithout being an SEO master, which will definitely put your SEO efforts to a whole new level of efficiency. Learn them now! Continue reading “Top 3 SEO Basics – The Most Important Ranking Factors!”→

URLs, definitely, are an integral part of the overall impression your users and Google get from your website. You would want to make it a great one, right? You better!

Thus, planning ahead and ensuring maximum efforts in creating those SEO friendly URLs should be a must for you. To avoid endless redirect loops!

So, hop on, as we are going to tell you the 5 major tips for creating SEO friendly URLs. While these tips are not the absolute-strict-rules for ranking high in search engines, they are more of rules to follow to get the most out of URLs and better the chances of future SEO success. Alright, alright! Let’s cut to the chase. Continue reading “5 Major Tips for SEO Friendly URLs”→

Do you own a local small business that you want to rank high in search engine results pages (SERPs)? You have come to the right place! As, online users make 3.5 billion searches per day on Google alone, there is a crucial need for your business to be locally optimized for search engines to gain maximum local visibility. And, as general SEO differs from Local SEO, some tips specifically efficient for Local SEO will be of great value to your small business’ online success. So, we have crafted the list of top 3, the simplest and most essential Local SEO tips just for you, to maximize your business’ online outreach in 2018. Let’s get to them now! Continue reading “Top 3 Local SEO Tips For Small Businesses (2018)”→

Planning ahead is the best SEO strategy you can have. It’s time to start thinking and taking care of your website ranking now. The several SEO trends will smoothly shift from 2017 to 2018 adding more spices to the search engine world. So, what are the most important SEO trends in 2018? Let’s discover now!

Voice Search

More and more mobile users are searching in web simply speaking to their phones rather than typing search queries. According to Google one of the five searches is made via voice command. This means you have no option here: you need to adjust your keywords to voice search. Use more long tail search keywords and natural language closer to a conversational tone. For example, “best marketing agency in Sydney” should be replaced with “Which is the best marketing agency in Sydney?”.

Mobile Optimization

Being mobile friendly is not an option anymore. It’s a must. And it is important to know that Google will not award you for optimizing your website for mobile devices. Google is just dropping down the websites that are not mobile friendly. In fact, since 2015, mobile searches on Google’s SERPs have been higher than searches from a desktop. Mobile first index will be probably deployed in 2018, even if not businesses should pay much more attention to their mobile performance today not to lose time when everybody else will be mobile optimized. Mobile search is all about context. And as SEO is going more local, businesses have a better chance to attract customers at a local context. Continue reading “5 SEO Trends in 2018”→