Is it time to throw out the creative director and rely on big data to predict what consumers want to wear next? Assistant Professor Ayelet Israeli discusses how Gap CEO Art Peck considers this bold idea to boost sales.
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Politics aside, the primary question to be asked about the newly proposed American Health Care Act is this: Will it improve choice, cost, and outcomes for health care consumers?
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Harvard Business School professors weigh in on how Donald Trump’s nearly 50 years of experience in building a global corporate empire (and zero years of political experience) might shape his approach to leading a nation.
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Many companies invest heavily to keep their employees healthy, but don't take the next step—invest in keeping their community healthy. John Quelch, Howard Koh, and Pamela Yatsko make the case.
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Twitter is emerging as one of the most important players in the 2016 presidential election, write John Quelch and Thales Teixeira. But does it have the power to determine which candidate will win?
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Is Obamacare in trouble? With premiums rising and some health providers pulling back, The Affordable Care Act might seem wobbly. John A. Quelch and Emily Boudreau argue for remedies that include more education for consumers, innovation from insurers, and flexibility on behalf of regulators.
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Would you give your doctor a poor rating just as you might flunk a bad meal or hotel? What if you needed that physician's services again? John A. Quelch discusses why it's difficult to create a TripAdvisor for doctors.
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The recent tragedies in Orlando underscore that businesses and their customers seem increasingly vulnerable to harm, so why don't companies do and say more about security? The ugly truth is safety doesn't sell, says John Quelch.
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Brand Trump has been used to market hotel rooms, ties, and an airline. Can it be extended to win the presidency? Marketing Professor John A. Quelch wonders if the message (and the messenger) is already growing thin.
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Through a collection of case studies, John A. Quelch and co-authors explore the intersection of health care and business in the new book, Consumers, Corporations, and Public Health. Read an excerpt.
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When restaurants source from local growers, it can be more difficult to assess product safety—just another wrinkle in high-stakes efforts to keep our food from harming us. Just ask Chipotle. John A. Quelch discusses a recent case study on food testing.
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The statistics are startling: about one-third of American workers suffer from chronic work stress; $27 billion worth of work days are lost to mental health-related absences each year. Professor John Quelch discusses his case on the state of mental health in the U.S. workplace, and why even though companies are better than ever about providing services to their workers, the stigma attached to mental health leaves a lot of work yet to be done.
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Some consumers want more control over their health care, while others are happy to leave the "experts" in charge. Why can't we have both? John Quelch advocates for empowering consumers to have a range of choices.
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There is a problem with medical records—they are scattered everywhere. John Quelch discusses approaches to integrate patient data so that medical professionals and patients can make better decisions.
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The Germanwings tragedy catapulted the issues of mental health and corporate risk and responsibility into the world's headlines. Professor John Quelch argues it's time for companies to make employee mental health more than an afterthought.
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Forget Big Tobacco—is the era of "Big Marijuana" that far off? As Harvard Business School marketing professor John A. Quelch reports, the Mile High City is taking on new meaning as a laboratory for the marketing of marijuana in Colorado—and across the country.
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HBS Professor John Quelch contends that the success of the Affordable Care Act depends more on marketing than it does on policy. And in Connecticut, he's got just the state to prove it.
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