Tourists from Brazil, Russia, India and China shop more than other travelers

Skift Take

BRIC tourists may be spending more, but they’re also taking different types of trips — multiple family members and long-haul flights — that lend themselves to shopping excursions and splash-out spending.

— Jason Clampet

BRIC markets are teased by all destinations especially because they are seen as active shoppers. But is it a fact or a cliché?