Dreamscape Immersive, the story-oriented VR company leveraging Artanim’s VR technology and whose backers include movie chain AMC Entertainment and several Hollywood heavyweights (MGM, Warner, 21st Century Fox, Steven Spielberg, Hans Zimmer), opens its first permanent location in the same upscale Los Angeles mall where it ran a pop-up storefront last February featuring its sci-fi-themed Alien Zoo experience.

The permanent storefront in the Westfield Century City mall will initially provide dedicated “theaters” and suit-up areas for three different experiences: Alien Zoo, the undersea adventure The Blu: Deep Rescue, and the Indiana Jones-style Lavan’s Magic Projector: The Lost Pearl. Tickets cost $20, get them here. The new location is part of a rapid expansion effort by the company, which plans to roll out stand-alone and in-theater venues (in partnership with AMC Theatre) outside of California.

Follow Caecilia Charbonnier and Sylvain Chagué, who are also the co-founders and co-CTOs of Dreamscape during the opening day at Westfield. Below, some pictures of the elegant Dreamscape store.

Dreamscape Immersive, the location-based VR startup using Artanim’s VR technology, today announced the public debut of a limited engagement VR experience called Alien Zoo. Taking reservations at Westfield Century City, Los Angeles, California, the multiplayer experience will be open to the public until March 14th. Below some pictures of what’s waiting for you at Westfield…

We are proud to see our tech becomes public! Read the interview of Caecilia Charbonnier and Sylvain Chagué, who are also the co-founders and co-CTOs of Dreamscape.

We are very happy to announce that Dreamscape Immersive, a newly created VR entertainment company based in Los Angeles and Geneva will be commercializing our ground-breaking VR technology, Real Virtuality. As you may remember, this technology gained quite some attention in the last couple years and was showcased at Sundance Film Festival New Frontier 2016 and Cannes Festival 2016. Contrary to other static position VR systems, Real Virtuality allows users to truly feel immersed in a VR scene. They can walk around freely, interact with objects and other players, and truly experience worlds previously accessible only in their dreams!

Dreamscape Immersive will offer location based VR experiences. Its vision of the VR Multiplex is to create unique, irreproducible entertainment experiences that are vivid and compelling enough to bring consumers out of the house and into larger social and retail environments. For motion picture studios and other IP holders, Dreamscape provides another alternative for audiences to enjoy both original experiences and franchised properties. The first flagship VR Multiplex will be launched in Fall 2017 as part of the reopening of Westfield’s Century City Mall in Los Angeles.

Artanim’s Research Director, Caecilia Charbonnier and Technology Director, Sylvain Chagué, both co-founders of Dreamscape Immersive will serve as co-CTO’s of the newly created company. They will be joined by the third co-founder, Ronald Menzel as Chief Strategic Officer and two co-Chairmen: Walter Parkes, film producer on The Men in Black series, Gladiator, Minority Report, Catch Me If You Can and former studio head at DreamWorks Pictures and Kevin Wall, global live entertainment producer/entrepreneur (Madonna, Jay-Z, Rihanna and more). Bruce Vaughn, 25-year veteran of Disney Imagineering, who served as its Co-Executive Leader for seven years, will join as CEO.