Faced with multiple security threats, it can be tempting for organizations to throw everything at developing intricate security solutions. These might well be secure, but they could also have a negative impact on the consumer shopping experience.

Ultimately, failure to take into account customer convenience could slow down the growth of eCommerce, which would be an enormous shame. Clearly, security solutions have to place customer convenience at their core, which is why we’ve taken the approach we have.

Our Dynamic Code Verification (DCV) system means that the security code on the back of the card evolves continuously. Not only does this make CNP fraud more difficult by making the collection of static card information less effective for criminals, but it also preserves the seamless shopping experience. All customers need to do is turn over their card and enter the code currently displayed on the back. You can check out how DCV works in practice by viewing our cool Vine below.

DCV doesn’t just solve the problem of balancing customer convenience and security – it’s also a much-needed solution to deciding who buys a round of drinks at the football – have a look at our YouTube video to see why:

What else do you think can be done to secure eCommerce whilst preserving customer convenience? Let us know by tweeting at @Gemalto or by posting a comment below.