Get Customers For a Small Business

Mass marketing techniques that bring in big returns to big businesses would necessarily have to be on a scale that is far higher than what a small business can afford. Ask any establish small businesses that has proved lucrative and they would always come up with having spent only a negligible amount of money on advertisement.

Different Approach

The advertising tack has to be different here. Simple word-of-mouth method and meeting the potential customers personally are better tactics here. This is especially effective when the customer base is mainly local. Network is a word that has not been as familiar some years ago as it is today. But the concept had always been there. It simply has gained some sophistication by adding electronics to it.

Word-of-the-mouth

Everyone has friends and relatives, acquaintances and neighbors. These form the base for the principal marketing. It may seem a round-about-way to go about it, but reference by other business owners could do wonders for your business. You simply have to refer to them when someone asks for a service they are engaged in. Say your neighbor wants a call taxi. You refer a call taxi service and and you can be sure they will return the favor. A network will automatically grow from these individual references.

Use the Existing Customers

The current customers are a valuable source of getting your business recommended. Treat each customer as special and they would surely refer you to many others. This may look tedious and long-winding but observe how a new grocer comes along and sets up his business in a strange neighborhood where there area already many such shops. Doesn't he survive? How? By getting referrals from customers who are themselves new to start with!

Every Little Thing Helps

Trade shows and flea markets are good for small businesses. The exposure you get will help your business no end. If you could announce a contest and ask people to fill up forms, you have accumulated a lot of addresses whom you can mail leaflets inviting them to try your business for themselves. ?