Saturday, May 31, 2008

According to a recent study, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs, according to the study.

Hmmm. You could be right, Bob. According to AdAge, study was done by BlogHer, an online women's blogging community, and Compass Partners, a brand strategy and consumer-research consultancy. The study was based on surveys of two sample groups which together included several thousand respondents: one composed of participants in the BlogHer community and the other of online women selected to represent the general population of U.S. women.

Interesting that a blogger turns out to be more persnickity about sources than a mainstream journalist and her phalanx of editors.