Society is responsible for implementing e-government. Nevertheless, the context of research on e-government, orientation to society has not been exploited due to numerous projects which are only transformed service and information from previous traditional users to technology. Most of existing models of e-government was only used to determine the ability of the government. Therefore, it is necessary to develop maturity assessment of e-government placing society as major focus. Its factors are derivable from qualitative research approach of ground theory. The objects of research were e-health and Surabaya Single Window (SSW) services. The results of the study indicate that there were three factors measured in determining maturity of e-government oriented to society; the factors are institution, interaction and online services. This model could be used as more comprehensive alternative to assessment tool of e-government implementation because it measured three aspects, namely, institution, interaction of employees and provided e-government services.