The Catalyst for Customer-Centered Marketing

Welcome to OSG

Most marketers rely on well-developed market research practices to collect massive amounts of data about the behavior of their customers, all of it intended to help them make the right decisions.

What does it all mean?

As the amount of data increases, so does the demand within organizations to make sense of it all. OSG’s products and insights provide a deeper level of understanding based on what your customers will do in the future: we give organizations the “why” of customer decision-making.

Optimal Strategix Group is the catalyst for customer-centered marketing. Our goal is to help companies build their businesses around the needs of their most important customers.

OSG’s proprietary methodologies and analysis turns deep customer data into insights about the decision-making of your most important customers. When you work with OSG, you’ll receive clear and actionable guidance for growth from the most important people in your world: your customers.

Welcome to a world where putting your customer at the center of your every action grows your business.

OSG's Mission

OSG’s mission is to take our clients on a journey to the heart of why their customers make choices a destination from which they can shape the future of their businesses. To support our mission OSG is dedicated to understand better than anyone why people make choices, which helps our clients become more customer-centric organizations. We use best-in-class methodologies and superior execution to deliver insights that allow our clients to take action based on the true desires that drive customer decision making. We apply our expertise to business challenges in product development, brand architecture, digital user experiences, and communications programs.

OSG's Leadership Team

Optimal Strategix Group brings together a diverse and seasoned group of executives who share a common goal: uncovering what drives customer decision-making. Our executive team is experienced helping companies uncover opportunities for growth in Consumer and Clinical Healthcare, Pharmaceuticals, Consumer Goods, Entertainment, and Financial Services.

OSG Board of Directors

Our Clients

OSG’s clients include leading Fortune 1000 companies, and we’re proud to have delivered over $80B in incremental revenue to our clients over 700+ engagements to date, across industries and geographies.

OSG works across 5 major business verticals, namely Life Sciences, Energy, Retail, CPG and Financial Services.Whether rolling out new products or crafting comprehensive go-to-market strategies, OSG combines in-depth customer insights, advanced analytics and disruptive technology solutions to create new sources of sustainable growth and innovation for its clients.

OSG's Culture

OSG is a fast-paced, forward-thinking company staffed with people who are committed to growing our client’s businesses. To achieve this goal, we’ve created a stimulating working environment where we put a premium on collaboration, continuous learning and team cohesion.

OSG’s equation for success is simple: we seek the highest quality talent, and then we empower our team members to deliver their best work.

News and Events

You may have been contacted by individuals using OSG's Logo and Branding inviting you to participate in "mystery shopper" programs. Please be advised that OSG does not conduct mystery shopping programs, nor would OSG contact individuals directly to invite their participation in a mystery shopping program--this program is a scam using OSG's name, logo, and contact information. OSG is sorry for any inconvenience caused to you by this scam. OSG is working to solve this issue as soon as possible.

During a presentation at the Patient Centered Clinical Trials (PCCT) conference in London, Giri Iyer of OSG unveiled Cavii, a patent-pending software platform developed by Optimal Strategix Group., Cavii is the world’s first iOS-Based clinical trial matching software for patients and is available free to patients worldwide. Available with Cavii™is CaviiCoach™, powered by IBM’s WatsonTM cognitive computing platform that brings evidence-based medicine to patients in a simple and intutive manner using natural language query.

OSG is proud to participate in the Graduate Recruitment Fair in Manchester, UK. This is a highly regarded fair that draws top university students from the graduating class of 2015 from throughout the nation. OSG looks forward to meeting graduates who are interested in pursuing a career in the rapidly emerging field of market research and interested in working at a top-level global marketing consultancy. On June 11th, Asif Javed, CEO Europe & APAC, will lead our exhibit and be available to speak with graduates about work, clients, career growth and the culture at OSG. Look for us at stand 61!

Welcome to OSG

Most marketers rely on well-developed market research practices to collect massive amounts of data about the behavior of their customers, all of it intended to help them make the right decisions.

What does it all mean?

As the amount of data increases, so does the demand within organizations to make sense of it all. OSG’s products and insights provide a deeper level of understanding based on what your customers will do in the future: we give organizations the “why” of customer decision-making.

Optimal Strategix Group is the catalyst for customer-centered marketing. Our goal is to help companies build their businesses around the needs of their most important customers.

OSG’s proprietary methodologies and analysis turns deep customer data into insights about the decision-making of your most important customers. When you work with OSG, you’ll receive clear and actionable guidance for growth from the most important people in your world: your customers.

Welcome to a world where putting your customer at the center of your every action grows your business.

OSG's Mission

OSG’s mission is to take our clients on a journey to the heart of why their customers make choices a destination from which they can shape the future of their businesses. To support our mission OSG is dedicated to understand better than anyone why people make choices, which helps our clients become more customer-centric organizations. We use best-in-class methodologies and superior execution to deliver insights that allow our clients to take action based on the true desires that drive customer decision making. We apply our expertise to business challenges in product development, brand architecture, digital user experiences, and communications programs.

OSG's Leadership Team

Optimal Strategix Group brings together a diverse and seasoned group of executives who share a common goal: uncovering what drives customer decision-making. Our executive team is experienced helping companies uncover opportunities for growth in Consumer and Clinical Healthcare, Pharmaceuticals, Consumer Goods, Entertainment, and Financial Services.

OSG Board of Directors

Our Clients

OSG’s clients include leading Fortune 1000 companies, and we’re proud to have delivered over $80B in incremental revenue to our clients over 700+ engagements to date, across industries and geographies.

OSG works across 5 major business verticals, namely Life Sciences, Energy, Retail, CPG and Financial Services.Whether rolling out new products or crafting comprehensive go-to-market strategies, OSG combines in-depth customer insights, advanced analytics and disruptive technology solutions to create new sources of sustainable growth and innovation for its clients.

OSG's Culture

OSG is a fast-paced, forward-thinking company staffed with people who are committed to growing our client’s businesses. To achieve this goal, we’ve created a stimulating working environment where we put a premium on collaboration, continuous learning and team cohesion.

OSG’s equation for success is simple: we seek the highest quality talent, and then we empower our team members to deliver their best work.

News and Events

You may have been contacted by individuals using OSG's Logo and Branding inviting you to participate in "mystery shopper" programs. Please be advised that OSG does not conduct mystery shopping programs, nor would OSG contact individuals directly to invite their participation in a mystery shopping program--this program is a scam using OSG's name, logo, and contact information. OSG is sorry for any inconvenience caused to you by this scam. OSG is working to solve this issue as soon as possible.

During a presentation at the Patient Centered Clinical Trials (PCCT) conference in London, Giri Iyer of OSG unveiled Cavii, a patent-pending software platform developed by Optimal Strategix Group., Cavii is the world’s first iOS-Based clinical trial matching software for patients and is available free to patients worldwide. Available with Cavii™is CaviiCoach™, powered by IBM’s WatsonTM cognitive computing platform that brings evidence-based medicine to patients in a simple and intutive manner using natural language query.

OSG is proud to participate in the Graduate Recruitment Fair in Manchester, UK. This is a highly regarded fair that draws top university students from the graduating class of 2015 from throughout the nation. OSG looks forward to meeting graduates who are interested in pursuing a career in the rapidly emerging field of market research and interested in working at a top-level global marketing consultancy. On June 11th, Asif Javed, CEO Europe & APAC, will lead our exhibit and be available to speak with graduates about work, clients, career growth and the culture at OSG. Look for us at stand 61!