…SAP acquired consumer identity provider Gigya for its Hybris Marketing Cloud. The move signaled that SAP is getting serious about identity management across its marketing and e-commerce platform, as marketers get ready for the General Data Protection Regulation (GDPR) in May. This week, SAP is…

…places across the web. From MarTech Today: SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution Oct 20, 2017 by Barry Levine The new features, following the recent purchase of identity provider Gigya, show that SAP is busily creating differentiators for its…

…contracts and other applications. Nearly 80% of consumers would end brand relationship over unauthorized data usage Jan 18, 2018 by Greg Sterling SAP study reflects people are selective about what data they’ll share and why Forrester report offers some tips for buyers of business tech Jan 18, 2018…

…privacy would be compromised. For its part, SAP is casting the Gigya acquisition as a way to help users gain “transparency and control over their data.” While that question is still on the table, SAP Hybris has announced three new Gigya-oriented tools — SAP Hybris Consent, Identity and Profile — for…

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: SAP-owned Gigya offers a new GDPR-friendly consent tool Feb 26, 2018 by Barry Levine But that and two other identity/profile tools only…

…synergy” with the SAP platform. One issue could be whether SAP’s clients get preferential access to Gigya’s identity data, plus Kaskade also pointed out potential integration issues. Gigya will now be integrated, he said, with SAP analytics and other parts of the platform. “For SAP shops,” Kaskade…

…his career in B2B and tech, John has earned a notable reputation by helping build business for global leaders like Dell, IBM, Pitney Bowes and SAP – as well as for fast-growth, emerging players. He’s passionate about quality content, continuously improving processes and driving meaningful business…

…to the streaming audio service. How SAP’s purchase of Gigya could change the identity management landscape Sep 26, 2017 by Barry Levine Previously an independent manager of social logins and user profiles, Gigya now becomes the identity backbone of SAP’s commerce, marketing and other platforms.…

…risk for non-compliance of 11 GDPR requirements by US and UK firms. Janrain to Gigya customers: Come aboard Nov 8, 2017 by Barry Levine Following SAP’s recent purchase of Gigya, Janrain is offering a migration deal and raising questions about its main competitor’s independence. What marketers should…

…along with Adobe, Salesforce, Oracle, SAP, IBM and Microsoft. But Sprinklr isn’t necessarily competing directly, he said, adding that his company can “complement” the other category members, as it is doing through partnerships with Microsoft, SAP and IBM. He acknowledged that the newly-emerged…