Anhydrous Caffeine Market Prediction and Analysis Offered By New Study

Caffeine is naturally present in plants such as tea, cacao, and coffee beans, and is synthesized by boiling the plant parts like the stems, leaves, etc., in water. The water is further allowed to evaporate and a dry, crystalline, white powder is obtained, which is known as anhydrous caffeine. Anhydrous caffeine is more potent than normal caffeine since it does not contain water, and therefore, is in a more concentrated form. Anhydrous caffeine is a central nervous system stimulant, and is a pharmaceutical ingredient that is mixed with various medicines. Anhydrous caffeine is also used in migraine medications. It is becoming a popular supplement for improved-athletic performance and weight loss. Anhydrous caffeine has applications in industries such as beverages, dietary supplements, personal care, etc.

Rise in Obesity and Overweight Population is Increasing the Demand for Anhydrous Caffeine: Overweight and obesity problems are increasing among populations around the world. According to the World Health Organization, in 2016, around 13% of adults were obese, while more than 39% adults were overweight. The worldwide prevalence of obesity is increasing at a very high rate, and therefore, consumer demand for weight loss supplements is expected to rise in the future. Anhydrous caffeine has been a popular choice as a weight loss supplement, and therefore, the increase in weight-management problems is expected to serve as a major driver for the anhydrous caffeine market.

Anhydrous caffeine has an anti-inflammatory property that helps reduce skin puffiness and dark circles, tightens and tones the skin, etc., and therefore, has been used in many personal care products such as soaps, creams, lotions, eye primers, etc. Due to changing lifestyles and influence of Western culture, the cosmetic industry is expected to grow in the Asia Pacific region. Also, consumer preference for natural cosmetic products is increasing, and thus, anhydrous caffeine is expected to serve as a suitable option to manufacture natural cosmetic products. Due to this, the anhydrous caffeine market is expected to grow during the forecast period.

A major restraint for the anhydrous caffeine market is the lack of awareness about the dosage. Anhydrous caffeine is more concentrated than normal caffeine, and therefore, high dosage of anhydrous caffeine can cause side effects such as nausea, headache, diarrhea, anxiety, etc. The required dose of anhydrous caffeine will vary from person to person due to a difference in age, gender, immune response, etc. A high dosage of anhydrous caffeine causes harmful side effects, and can even be lethal sometimes. Therefore, lack of awareness about the dosage is expected to restrain the anhydrous caffeine market.

Anhydrous Caffeine Market: Key Developments: In 2018, BPI Sports launched One More Rep™, a new pre-workout supplement that is designed to serve health-conscious consumers. One More Rep™ contains performance-enhancing ingredients such as anhydrous caffeine, citrulline, carnitine, and beetroot powder. Anhydrous caffeine delivers long-lasting alertness and energy, and also helps improve one’s focus.

In 2016, McNab’s launched an energy drink, SuperCharge, which has a natural and refreshing raspberry flavor and provides natural energy. This energy drink contains no artificial colors, flavors, or preservatives, and does not contain chemically produced anhydrous caffeine, but instead has plant-derived caffeine (a blend of coffee extract, guarana, and green tea extract).

Opportunities for Anhydrous Caffeine Market Participants: Educational marketing and adverting campaigns are expected to play a very important role in increasing awareness about the optimal use of anhydrous caffeine, which will help increase its demand for various applications. Also, since consumer preference for the use of natural products is increasing, manufacturers in industries such as beverages, nutraceuticals, etc., have an opportunity to develop new innovative products using anhydrous caffeine, which will probably help captivate health-conscious consumers.

Abhishek Budholiya is a tech blogger, digital marketing pro, and has contributed to numerous tech magazines. Currently, as a technology and digital branding consultant, he offers his analysis on the tech market research landscape. His forte is analysing the commercial viability of a new breakthrough, a trait you can see in his writing. When he is not ruminating about the tech world, he can be found playing table tennis or hanging out with his friends.