PCB tenders for media rights consultant

The Pakistan Cricket Board is searching for a consultant to help it with its media rights sales for home international matches in the 2020-23 period. The board has issued a tender, with bids due by May 14.

The PCB has also announced it has set aside funds to support its first-class cricketers and other stakeholders who have been facing hardship in the wake of the Covid-19 pandemic. Those qualifying for support will include first-class cricketers who featured in the 2018-19 season and played at least 15 first-class matches in the five seasons from 2014-15 to 2018-19; ground staff with at least eight years of service; and match officials and scorers who have officiated in PCB-organised events over the past two seasons.

The slew of media-rights deals agreed for the Korean K League ahead of its recent restart did not generate large revenues for international distributor Sportradar. But the league hopes to capitalise, in the years to come, on the boost to its profile, as one of the first competitions to restart after Covid-19-related shutdowns.

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The Pakistan Cricket Board has rejected claims by Tehreek-e-Insaf, the political party chaired by former cricketer Imran Khan, that the correct procedure was not followed for the sale of media rights covering the national team’s ‘home’ series against South Africa and Sri Lanka last year.

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