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Friday, July 27, 2012

Milwaukee
has one of the worst infant mortality rates in the country. In an
effort to reduce these rates, a community effort has been established to
provide mothers with an easily accessible resource to reinforce
behaviors that lead to healthier births. The project, Women 2 Women for
Healthy Babies (W2W4HB), utilizes social media channels, such as
YouTube, Twitter, and Facebook to spread personal messages from more
than 100 women from the Milwaukee community. Short videos of their
personal anecdotes and advice will be released every 3-5 days over the
course of the next six months.

The
challenges faced by women in our area are not isolated - the questions
they have are the same questions asked by women elsewhere. Our goal is
to make W2W4HB a comprehensive educational resource for women
everywhere. The women in our videos discuss their experiences with
issues ranging from how to handle stress, the importance of vaccinations, and seeking proper prenatal care to breast-feeding, smoking cessation, and safe sleep practices.
We hope mothers will use the intimate messages we collected to really
think about what's best for not only their babies, but for their own
well-being.

We don't need to tell anyone that motherhood isn't
easy. But we do need to tell mothers that they are not alone. It is my
hope that you will consider becoming an online advocate for W2W4HB at
whatever level you are comfortable. This can be a post encouraging your
readers to follow Women 2 Women For Healthy Babies on Facebook or
YouTube, opening discussions about the campaign, sharing our videos via
your online platforms, embedding our YouTube channel into your blog,
etc.

Together,
we can begin to change the conversation about the best ways to prevent
fetal and infant deaths. Attached are links to our online platforms and a
press release detailing our efforts. Again, we would appreciate your
participation and consideration. Feel free to reach out to our team if
you have any questions about our campaign.

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