Yodel picks China for first international office

Yodel has opened an office in Chengdu, China, to capitalise on the growing trend of UK consumers purchasing goods from Chinese sellers.

James Wang has been appointed chairman of Yodel China. He said: “UK consumers are increasingly buying from China through online marketplaces such as Alibaba, eBay, Amazon and Wish.com. Our new office in China, along with our dedicated team in the UK, will work with our clients to dramatically improve transit times and tracking events. Ultimately, this will boost the customer experience for UK buyers and make the delivery experience feel like it was shipped locally.”

The office has been sited to benefit from China’s new silk road and rail routes, as well as accessing the traditional South and East China channels. Yodel reckons it will significantly boost the efficiency of shipping goods to the UK from China.

Neil Ashworth, Yodel’s chief commercial officer, said: “China represents a huge opportunity for us. As our first overseas office it is an exciting development for both our Yodel and CollectPlus businesses. We now have the right people on the ground, who know the Chinese market, and how we can add value.”