THE OPTIMAL OFFER AT THE RIGHT TIME AND THE RIGHT PLACE. LMS::OUTMATCH - INTELLIGENT CHANNEL MANAGEMENT

In today's networked world, customers no longer want to get generic, scattergun marketing promotions and offers. Customers expect individual communications and want to be approached at the right time, in the right place, via the right channel, with an offer that matches their interests.

Individual communications increase the acceptance and so the profitability of your company. Young consumers in particular have grown up with mobile devices and think of messaging as a perfectly normal form of communication.

They are less concerned about the privacy of their data – but they expect companies to use the data entrusted to them in ways that they consider smart and useful. Young people now constitute the largest consumer group, and they stand out especially for their willingness to make spontaneous purchase decisions.

LMS::OUTMATCH IS THE ENGINE FOR FAST, INTELLIGENT AND PRECISE CHANNEL MANAGEMENT

LMS::Outmatch selects the most suitable offer for the particular recipient and factors context-sensitive, realtime data into the playout.

What does your company need to exploit the benefits of LMS::Outmatch?

A wide range of offers to choose from – the more the better.

A database to identify and analyse the customers.

A trigger that initiates the playout of the offer at the right time. The trigger can be any kind of transaction or interaction with the loyalty programme – your customer checking in for a flight, for example, or the identification of a customer entering or passing your shop.

A channel by which to send the message. Of course the channel used determines the format of the offer, e.g. email, news banner on your website, etc.)