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intu MK reveals new General Manager

Date Posted:08/07/2015

intu Milton Keynes is delighted to announce the arrival of its new general manager, Shelley Peppard who has replaced the long standing, popular and now retired, Martin Hindson.

Joining intu Milton Keynes fresh from her role as general manager at intu Uxbridge, Peppard is already making plans to enhance the shopper experience to the city centre that will consolidate intu as the number one fashion location in the region.

A first step in a programme of improvements, and suitably fitting to Peppard’s approachable and genial character, is a giant pink handbag. She says, “I want people to instantly know that they are walking into intu Milton Keynes and that it is a completely different experience. The giant pink handbag is fun, bold and screams ‘welcome to intu’ – this is what we’re all about.”

Other large objects are due to appear in the centre over the coming months plus new ‘Club Lounge’ areas for shoppers to relax, unwind which will “allow our guests the chance to take the weight off their feet,” Peppard says. “One of my key focuses is to improve the customer experience, which means making small changes and improvements to give people something new and exciting to talk about. I want people to wonder what intu Milton Keynes will come up with next and then leave with a huge smile on their face.

“Intu Milton Keynes is a great shopping centre but it needs more of the ‘intu’ touch”. Milton Keynes is a great canvas for me to bring my experience and ideas to, try something different and edgy and if it works then great and if it doesn’t we’ll try something else.”

At a potentially exciting time when the decision on the development plans is currently being considered, Peppard can confirm there is significant interest from new retailers that haven’t been seen in Milton Keynes before.

Peppard says: “We want to bring fashionable brands to the centre that will appeal to our core, aspirational market. We are the busiest part of the city centre and with Milton Keynes being pinned as a ‘city to watch’, we should be the first port of call for retailers expanding out of London.”

Peppard has spent her life in retail working her way up from a Saturday worker to shop manager, area manager and regional manager for companies including Mothercare, Ernest Jones and T-Mobile. “You won’t find me hiding in the office away from the action. I’m a believer in fully submerging myself in everything going on, talking to customers, helping out with our events and getting to know the people of Milton Keynes.” She adds.

Part of Shelley Peppard’s vision is to work more with the local community, the arts and schools to make sure intu Milton Keynes plays an important role in making MK a great place for people to visit.

An increase in the number of events in intu Milton Keynes will be overseen by Peppard, she says: “I want intu Milton Keynes to be known by everyone as putting on the best events in the region and for people to change their plans when they know we have something going on.”