If Google is going to personalize results like they are doing, then they need to create a nother section where those personalized results appear. Leave the standard results along, and just have another column for the manipulated results.

I believe that Google will have to figure out a better way of presenting Social Results. Integrating them into the standard results (along with local stuff) is kind of misleading to searchers. I'm not always looking for something from a local company, or something my friends like. Usually I'm looking for the most relevent.

Google is on the right track, but just needs to organize the results better. (Unless Google's overall goal is to make us stop focusing on SEO, but rather on PPC)

Great information to pass along to our Social Marketing Team. These are things I speak to them daily about, so it is nice to see it all laid out from a source other then me. (Now let's see if they pay attention or even follow directions.)

I like it! No matter how much you explain to your designers or Devs, they really only focus on their job, not SEO. So it is extremelly important to take all responsibility to verify that everything is done correctly, because it is your job as the expert.