urn:lsid:ibm.com:blogs:entries-b853a2da-8656-4f6d-a8e3-13f25f181e43Strategy and Transformation - Tags - fluevog Manage innovation and drive change from <br/>strategy to execution12015-02-19T15:35:35-05:00IBM Connections - Blogsurn:lsid:ibm.com:blogs:entry-9bda5350-a561-4466-8ee8-10ee83ea0272Inspirations from Lotusphere #4 – Unlocking the corporate brainDaisy Rooddaisy.rood@nl.ibm.com1100008WBSactiveComment Entriesapplication/atom+xml;type=entryLikes2012-04-16T00:11:23-04:002012-04-16T00:11:23-04:00<div><b>(4) Unlocking the corporate brain</b></div>
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<div>Introducing “systems of engagement” unlocks a collective brain, by tapping into the knowledge and expertise across and beyond the formal boundaries of a company. “If we knew what we know, we would be three times as productive” quoted one CEO. The very recent IBV study <u>Collective Intelligence</u>, launched by Denis Brousseau at Lotusphere 2012, calls this “capitalising on the crowd”. Companies are increasingly discovering and using the power of this collective brain, also outside of the company. One telling example is the Canadian shoe designer <i>Fluevog</i>, who launched the concept of “Open Source Footwear”, inviting the public to send their own shoe designs and selecting one design each quarter for production based on (again) customer voting. Since they launched Open Source Footwear, this became one of the most visited pages on their entire website. And, the designs made by the fans are among <i>Fluevog</i>´s top selling shoes! </div>
<div><br>Monique van Maare &amp; Daisy Rood</div>
(4) Unlocking the corporate brain
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Introducing “systems of engagement” unlocks a collective brain, by tapping into the knowledge and expertise across and beyond the formal boundaries of a company. “If we knew what we know, we would be three times...101796urn:lsid:ibm.com:blogs:entries-b853a2da-8656-4f6d-a8e3-13f25f181e43Strategy and Transformation2015-02-19T15:35:35-05:00