How many physicians were reached by CitraNatal through reportable
promotional activity in 2017 and how does this compare to its peer set
in the Prenatal Vitamin market?

What promotional mix was leveraged (e.g., sales rep detailing,
physician education, and paid speaking) and what was the median spend
for each type of activity?

How does Mission's depth of coverage vary within key specialties
(e.g., Obstetrics/Gynecology) and how does this compare to its peers
and the overall set of rep-accessible physicians?

How often are physicians receiving paid meals for CitraNatal
throughout the year (e.g., monthly, quarterly, annually)?

Who were the most frequent meal recipients and top paid speakers for
CitraNatal in 2017?

Data Sources and Methodology:

The author leverages company-reported financial transaction data
disclosed through CMS Open Payments. This data set captures all
transfers of value (e.g., speaking fees, consulting fees, travel,
education, and meals) made on behalf of a drug or device manufacturer
to a physician. More than four years of longitudinal data is available
- covering payments to more than 975,000 U.S. healthcare professionals.

Over 6,000 paid interactions across 3,400 physicians made on behalf of
CitraNatal were carefully examined to support our analysis.