PAWTUCKET, R.I.— October 8, 2012 - Hasbro, Inc. (NASDAQ: HAS) has announced today it has entered into agreement with LucasFilm to manufacture and globally market a variety of products based on the newly launched STAR WARS edition of the wildly popular ANGRY BIRDS mobile game from Rovio Entertainment. The new ANGRY BIRDS STAR WARS line from Hasbro will launch in the beginning of November 2012.

Beginning today at 7-11 stores, specially marked bottles of Brisk will have a special Microsoft tag that can be scanned using the XBox 360's motion sensor that activates an exclusive Anakin Skywalker podracer in the new KinectStar Warsgame.