The software is cloud-based, accurate and can find excellent keywords. The best part is the software is FREE!

It has additional features such as “Google Autocomplete” suggestions and “Questions” suggestions.

For each keyword it offers an easy to understand matrix of the search volume, the CPC if using AdWords, the competition on Adwords etc. However, its best feature is the ability to see, by keyword and location who currently ranks for the search term and a breakdown of the SEO on their website, making it easy to find a way of jumping ahead of the competition.

The low-cost paid subscription option allows you have an additional number of searches a day and to save previous searches for future reference. This option is suitable for SEO and Digital Marketing Agencies.