The cover story, entitled “Muslim Rage,” quickly went viral. Newsweek’s own Twitter account attempted to capitalize on the firestorm by asking readers to discuss its cover using the hashtag #MuslimRage. The strategy backfired. Thousands of Twitter users started using #MuslimRage in their tweets to make jokes or criticize Newsweek.

Read more on this story from our colleagues Liz Heron and Rubina Madan Fillion on Dispatch.