Twezr iPhone app misses the cut on organizing accounts

I am always on the lookout for new ways to organize my laughable amount of email addresses and social network accounts. To date, I have not found anything that has made the cut. There is a lot that goes into deciding whether or not to use an app of this type. Let’s face it, when […]

I am always on the lookout for new ways to organize my laughable amount of email addresses and social network accounts. To date, I have not found anything that has made the cut. There is a lot that goes into deciding whether or not to use an app of this type. Let’s face it, when you sign-in, you are essentially turning over the management of your accounts to another application. Sometimes it just feels to far from the source. To add to the list of apps that did not quite make it, meet Twezr by Minekey (free in the App Store) for iPhone, iPod Touch, and iPad, iOS 3.0 or later.

It starts off personably enough. You begin by watching a little intro video that is excellently corny. After this finishes, you must create an account with Twezr. I always hate this part. Then you move on to add your email addresses and social networks. At this point, in my experience, the app proceeded to sit on the “acquiring contacts…” etc. screen for more than 45 minutes. (Don’t worry, I watched an episode of Castle while I waited.) When I finally force quit the app and reopened it, only my contacts had been transferred into the app, and it wouldn’t refresh with my Facebook or Twitter. Not off to a great start.

The interface is nice, in all honesty. Based on the interface alone, I had hopes the app would function as easily as the video said it would. This, however, was not the case. When small functionality doesn’t go smoothly on the front end, I, for one, lose trust in the application on the whole. The concept is good, but the follow-through was not.

Please, do not get me started on the name! Definition of “tweezers:” pincers, pliers, needle-nosed pliers. They are a grooming device, never associated with anything positive. They are used in the home, in the bathroom – so that would equate to the inner sanctum. I would have loved to be in the meeting where they all walked out of the room feeling so glad about the name they just landed on. Twezr. Really?

Overall, this is just another app. It’s not excellent. It’s not the worst app ever (although, I do have serious reservations about that name). In the App Store, there were mixed reviews. Some thought it was the best thing since macaroni met cheese, while other opinions were similar to mine. Either way, it’s free, so give it a try if you like. If you don’t, you will not be missing much.