Monday, November 23, 2015

The presidential campaign of Hillary Clinton has hired Burrell Communications, an award-winning 40-year old Black-owned advertising and media firm, to help win over African American voters in key states.
Burrell Communications, based in Chicago with offices in Los Angeles, is owned by two African American women, McGhee Williams Osse and Faye Ferguson. Their other clients include American Airlines, Comcast, P&G, McDonald's, and Toyota.

This agency, according to their web site, focuses only on marketing to the African American audience because "this is our DNA – our passion. We believe we are part of something unique, exceptional, honest, and bold; and we believe that we are responsible to the community to whom we speak – the African-American community; our community."

They also say that "a key reason for our success is our best-in-class approach to strategy which guides our thinking in every discipline."

Most recently, the firm launched a latest social media initiative called “Black Is Human” that takes "an honest look at our community, celebrates its spirit and illuminates a truer picture."

But Clinton already has quite a few of African Americans working with her campaign including LaDavia Drane, her Director of African American Outreach; Marlon Marshall, Director of Political Engagement; Brynne Craig, Deputy National Political Director; and Karen Finney, Clinton’s communications adviser and spokesperson.

She also has quite a bit of support already from the African American community, including 50 former and current African American mayors.