Implications - Brands are taking a targeted approach to wearables by creating and marketing products specifically towards young women. By incorporating jewelry-like aesthetics, this approach to wearable goods creates a way for women to seamlessly integrate emerging tech into their wardrobes and lives. [More]

Implications - The potential of 3D printing is being realized as manufacturers remove boundaries with free form printers for creating large-scale products with ease. This innovation paired with the incorporation of new filament for the printers means the further expansion of this promising technology in a multitude of industries. [More]

Implications - 3D printing offers much to the design world by way of greater precision, affordable manufacturing and efficient delivery. When it comes to designing and furnishing their homes, consumers are relishing in the possibilities of bespoke construction. Using 3D printed technology, brands are able to take advantage of an exciting design climate by offering experiential, functional pieces that work with consumers' specific aesthetic preferences. This shift not only signifies opportunity for design brands, but more importantly, an increasing consumer demand for affordable, customized goods. [More]

Implications - While 3D printing previously required expensive equipment, new publicly available services that allow for outsourcing are on the rise. As maker culture gains more momentum, the need for brands to become involved in delivering customization and new technology options is being expected by consumers. [More]

Consumers turn to conveniently formed health foods for easy consumption

Implications - Consumers are more concerned now more than ever about getting all the different nutrients they need on a daily basis, which is being acknowledged with superfood-based products designed to be consumed on-the-go. As time savings becomes a paramount concern, this design of products appeals to a consumers on the basis of fulfilling nutritional needs in a seamless way. [More]

Consumers encourage those around them to create their own presents with kits

Implications - Instead of DIYing a gift for someone, consumers are taking the reverse approach by giving elaborate kits as presents. This collaboration-focused movement fosters a more intimate experience for all those involved to deliver an interactive, tangible product that's more appealing than a pre-made item. [More]

The ritual of opening presents is augmented to be interactive and exciting

Implications - Brands and consumers are focusing more on the experience surrounding gift giving rather than the actual gift itself, which is being reflected with interactive wrapping paper and elaborate packaging. As consumers become more concerned with appearance and experience, this shift towards experiential gift giving marks a preference for more physical and visual enticements in product design. [More]

Implications - The personal nature of intimacy products has sparked consumers to prefer customized variations that provide an enhanced sense of comfort and familiarity. As the customization boom continues to permeate a multitude of different industries, the incorporation of such qualities appeals to consumer preference for tailored goods. [More]

Implications - Consumers are looking for a more immersive experience as virtual and augmented reality rise in popularity, which has resulted in a preference for curved screens. This move towards more engaging everyday entertainment goes against the shift towards smaller screens for consumers looking for on-demand escapism. [More]

Implications - Despite the rise of handheld tech devices, the traditional size of consumer televisions are growing to take up more space. This shift towards larger, more immersive in-home experiences comes about as a differentiation from small-screen mobile devices. [More]