I have been envolved with Vass for a long time, and have been asked by the Vass sales manager to ask for your ideas on improving the brand. As some sort of market research, I would like to ask to all of you some questions, for example:

- What would you like to see in the future from Vass?
- What is you opinion on their offered styles, lasts, leather colors, leather quality, MTO possibilities...?
- Basically, what is your general impression of Vass shoes, and the Vass brand?

Vass would like to create more brand awareness, which would enable them to make more sales and open stores in other cities. As a hungarian brand, it is not that easy to do, and they would appreciate your thoughts and help on this..

I'm looking forward to constructive ideas, remarks, suggestions..

Many thanks!

This is hardly a grand strategic thought, but a greater variety of rubber soles might be nice. Something urban and civilized like the EG Thames for 9-5 Oxfords, and a decent crepe for the padding-around-on-vacation sorts of suedes.

It is good that Dainite has joined the fold, but as much as I like leather soles, it must be said that sometimes more is more.