With Wednesday's announcement that the Live Nation Amphitheatre at the Florida State Fairgrounds in Tampa is now the MidFlorida Credit Union Amphitheatre, there's an improvement on the venue's previous handle:

You remember. The 1-800-ASK-GARY?

While a credit union still doesn't scream rock 'n' roll, this is a definite step in the right direction.

“We feel like a we have a great message and we want to get that out,” Kevin Jones, president and chief executive officer of MidFlorida Credit Union, based in Lakeland, said at a Wednesday news conference.

The naming rights agreement is a 3-year contract, said David Harb, general manager of Live Nation Tampa.

Financial terms were not disclosed.

The new name, of course, follows the venue’s sponsorship by the law firm 1-800-ASK-GARY, a deal that expired six months ago. That name had inspired its share of jokes in recent years.