The new images there are from the actual Fall/Winter campaign, the ones posted at the start of this thread are what's called "Season start". They're at the very start of a new season when the campaign first launches to move you into the following season, Fall/Winter in this case, highlighting certain items which are then also highlighted in store. Usually they're much more simplistic in styling terms, as the ads are used to highlight particular items they will have large amounts of.

This new one is actually the start of the F/W campaign, and we'll see it develop and more appear over the season.

The new images there are from the actual Fall/Winter campaign, the ones posted at the start of this thread are what's called "Season start". They're at the very start of a new season when the campaign first launches to move you into the following season, Fall/Winter in this case, highlighting certain items which are then also highlighted in store.