About this blog

Market based development, inclusive business, products, branding & marketing. Not only well-intentioned but also well done. Direct fair trade as well as interesting concepts and innovative ideas for development.

For whom?

For everybody interested in development cooperation, sustainability, direct fair trade with focus on food, cosmetics and clothing. For organizations, consumers, manufacturers, entrepreneurs, start-ups and students.

Why is this bilingual?

This blog targets an international audience and domestic readers. Hence some articles that concern only the German market are in Deutsch.