ECO-friendly Black Country landlord whg will be in the pink after investing in the green credentials of homes.

The Walsall-based social housing provider has fitted special panels to 12 low-rise blocks of flats in Streetly and Pheasey to generate electricity that will power lighting in the communal areas of the blocks.

Additional energy will be sold to National Grid to collect an estimated income for whg of around £450,000 over 25 years, demonstrating a four-fold return on investment.

Cliff Horrocks, whg director of asset management, said: “It makes good business sense to invest in renewable technology. It has the potential to generate a quite significant non-rental income that we will plough back into homes and the community.”

Coun Adrian Andrew, Walsall’s cabinet member for regeneration, said: “It’s important, with the rising cost of living, that we do as much as we can to lower costs. This is a good investment.”