Advanced marketing analytics for better decision making

We help enterprise make better decisions – faster – to grow sales and gain market share, at global scale.

MarketShare is the global leader in analytics technology to measure, predict and dramatically improve marketing results. We offer the only platform that delivers a truly holistic performance measurement approach.

Working with MarketShare, we’ve gained insight that never existed before and are using it to make major marketing allocation decisions. We are thrilled to be able to quantify our marketing results in ways we never could before to drive sales and improve ROI.

— Michael Macri, Ford

From the blog

5 Cross-Channel Attribution Myths That Are Holding Back Your Marketing

As more companies move to embrace cross-channel marketing attribution, myths about what it can and can’t do keep hanging around—and holding marketing analytics progr...