Fishcoin (FISH)

A blockchain based data ecosystem for the seafood industry

Fishcoin brings blockchain to the seafood industry. Fishcoin will be deployed via mFish, using blockchain to capture key supply chain data elements from the critical first mile at the dock onwards and leverages data-enabled mobile phones. The exchange enables any developer to launch a compelling product or service (e.g. SEA trade finance, insurance, etc.) to use the token to access, leverage and otherwise enhance the immutable supply chain data made possible by blockchain.

Milestones

Partner network development — Drawing on our team’s extensive industry network and the trust we have earned throughout the years we have developed a strong base of partners to scale Fishcoin.

Q3 2018

MVP development — A basic CDT (Catch Documentation and Traceability) application built in Angular for passing records between supply chain stakeholders while using a smart contract to reference those transactions on the Rinkeby Testnet. This is mostly for supply chain demonstration purposes while the full network and protocol are being developed.

Q3 2018

Mobile incentive platform development — We demonstrated mobile top-up transfers in Thailand and Indonesia, and initiated development of the platform MVP as well as our direct partnership with mobile industry partners.

Q4 2018

Demo mobile app launch — We begin private demonstrations of the MVP and will be making it available for private beta testers on Google Play and the App Store. We will also be adding a QR code handoff feature for increased verification.

Q4 2018

Token Sale — We began the Private Sale phase of the Fishcoin Token Sale in approved jurisdictions with immediate interest from blockchain and seafood industry insiders. The Presale will begin in September and the Crowdsale in October.

Q4 2018

Supply chain demonstrations — Our team is already scheduled to be in Thailand, Vietnam and Indonesia in collaboration with multiple Fishcoin partners working primarily on shrimp/prawn farms demonstrating traceability back to the feed. We already have deployments planned with NGOs and multiple seafood companies including one of the larger in the industry.

Q4 2018

Mobile incentive platform MVP launch — We have multiple partner announcements related to scaling mobile incentives to be made in the coming weeks. Check back on our Medium soon.

Q4 2018

Supply chain demonstrations — In addition to continued demonstrations in Thailand and Indonesia, we have interest from partners to deploy in the US (Alaska), India, Sri Lanka, Vietnam, Bangladesh, Kenya, Mexico and Ecuador. As with all supply chain pilots and demonstrations, the intent is to follow actual seafood trade so we will follow the lead of partners and announce locations on Medium as they are confirmed.

Q4 2018

Sensor integration w/ demo app — We will be enabling Bluetooth with the demo app in order to pilot using Seafood Analytics’ sensors, providing freshness related data from harvest to consumption.

Q4 2018

Starfish Protocol Network (Alpha) — This will be the first version of the Network Layer using IPFS and Ethereum. This early release will be focused on the KDEs (Key Data Elements) required for SIMP (the US Seafood Import Monitoring Program).

Questions

Why is your company going to succeed?

Seafood is one of the largest industries on the planet. 1 out of every 10 people on earth derive their incomes from seafood, and the wholesale export-import value alone is more than $150 billion. The seafood industry is about to make the leap into being data driven, but is not there yet. In fragmented seafood supply chains incentive structures for data sharing are misaligned and trust is abysmal. The industry needs a common protocol for sharing data, along with a scalable and borderless incentive structure that is meaningful to the masses of fishers and fish farmers primarily located in developing nations.

Fishcoin combines the mechanism for data sharing, using blockchain, with a scalable incentive (pre-paid mobile top-ups) using Fishcoin, that is meaningful to the millions of fishers and fish farmers around the globe from the large seafood producing nations like China, Vietnam, Indonesia, Thailand and many more. While there are other blockchain initiatives for supply chain management, most focus on the mechanism for data sharing, but not the incentive. In fragmented seafood supply chains this question is critical - Why are seafood producers around the planet taking the extra effort to capture and communicate more data?

Fishcoin is designed and developed by a unique team of seafood industry insiders, and technology experts with a background in developing mobile solutions for the base of the economic pyramid. Each member of our team has decades of experience in their respective fields, along with wide networks based on projects and engagements with top organizations related to the industry. Because of this our team is proud to be partnering with some of the world’s largest seafood companies, as well as collaborations with the SDG2 Advocacy Hub, University of Cambridge Institute of Sustainability Leadership, multiple technology and sensor providers, and multiple NGOs that span the industry and are eager to help scale Fishcoin. We have also been asked recently by the US Department of State to manage Fishackathon, one of the largest environmental hackathons in the world. You can read more about these and other partnerships and initiatives on the Fishcoin Medium.

Where did your team members meet originally?

Eachmile Technologies Pte. Ltd. (www.eachmile.co) is led by a team of highly experienced industry execs from the global seafood and telecommunications industries. The company has launched the Fishcoin ICO, whose token (FISH) brings blockchain to the entire global seafood industry. The Partners have worked together across hundreds of Supply Chains and top organizations such as Unilever, Facebook, the US State Department and the GSMA.

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