Eastway FB 2.0 ridden in 12-hour challenge aims to raise even more money for charity

Nick Grimshaw Eastway FB 2.0

An Eastway bicycle ridden last week by BBC Radio One DJ Nick Grimshaw as part of a Sport Relief 12-hour cycling challenge is being auctioned on eBay to raise even more money for the charity.

The black and orange bike has been signed by Grimshaw and other Radio 1 DJs including Fearne Cotton and Bidding currently stands at £99 and the auction is open to 12:51:55 on 3 April, 2014.

By the time he finished his stint in the saddle at 7pm last Monday, Grimshaw had raised £115,000, with the total raised during this year’s fundraising drive now standing at more than £53 million. Money raised from the sale of the biek will add to that.

Grimshaw undertook his ride in a Perspex box outside Broadcasting House in Central London, where he was joined by celebrities including TV host Davina McCall and Olympic champion cyclist Victoria Pendleton.

The bike was supplied by London bike shop Velorution, located close to the BBC in Great Portland Street.

Velorution’s press officer, Gretta Cole, said: “Nick and the team did superbly in a truly fantastic effort, all for an amazing cause. Now the challenge is over, we want to try and raise even more for the charity by finding the Eastway bike and turbo trainer a new home via eBay.”

Eastway brand manager, Oli Coxhead, added: “Congratulations must go to Nick for clocking up all those miles! Cycling solid for 12 hours straight is no mean feat, but it is the sort of challenge that the Eastway FB2.0 was made for, and the new owner will get thousands more in the saddle.”

Born in Scotland, Simon moved to London aged seven and now lives in the Oxfordshire Cotswolds with his miniature schnauzer, Elodie. He fell in love with cycling one Saturday morning in 1994 while living in Italy when Milan-San Remo went past his front door. A daily cycle commuter in London back before riding to work started to boom, he's been news editor at road.cc since 2009. Handily for work, he speaks French and Italian. He doesn't get to ride his Colnago as often as he'd like, and freely admits he's much more adept at cooking than fettling with bikes.