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In The Medium Format Advantage, learn the advantages and capabilities of medium-format cameras and examine all aspects of medium-format operations, including SLR, twin lens, panoramic, rangefinder, wide angle, press, and view cameras.

Also explained and illustrated are lenses and their accessories, motor drives, films, flashes, filters, slides and slide projectors, and more. Includes black and white and color photographs and drawings to illustrate proper use of equipment and various techniques, effects, and possibilities that produce successful photographs with the best possible image quality.

The medium format is truly the format in the middle. It combines many of the benefits of 35 mm photography with those of the large format, making a medium format system an excellent choice for almost all types of photography from candid action with a hand-held camera to critical studio work from a tripod. Special chapters are devoted to these different applications and the type of equipment that most likely meets your photography needs.

This book explains clearly the medium format's benefits, advantages, and disadvantages and provides a comparison of the medium format to other formats so you can decide whether it is right for you and your photography.

Contents:

The History of Medium Format

The Medium Format Advantages

Image Formats

Films and Film Loading

Camera Types

Shutters

Image Quality

Lens Design and Performance

Lens Controls for Creating Images

Creating the Image in the Viewfinder

Exposure and Metering Modes

Electronic and Dedicated Flash

Close-Up Photography

Filters for Better Image Quality

Electronic Imaging

Applications and Specialized Fields of Photography

Slides and Slide Projection

Maintaining Equipment and Materials

Medium Format Cameras

Readership: Professional photographers (commercial, documentary, art) and advanced amateurs. The definitive book on medium format, cameras and technique, the most commonly used format of commercial photography. New material on panoramic format, apochromatic lenses, aspheric lenses, tele extenders, glass and relative illumination, and motor drives. Updated information on perspective control, tilt controls, built in metering systems, and use of apertures.

About the Author: Ernst Wildi, Independent writer, lecturer and consultant to Victor Hasselblad, lecturing all over the world on medium format photography. He has written several hundred articles on photography and filmmaking and is also the author of The Hasselblad Manual. His photographic work has won many international awards.