But Jesinta Campbell proved conservative can still be sexy as she attended Crown Casino's Sports Bar Launch in a figure hugging frock on Thursday night.

The mid length Camilla and Marc number emphasised the 22-year-old's hourglass curves as it cinched in at the waist and clung firmly to her hips.

White hot! Jesinta Campbell stunned in a conservative white frock with a mid length hemline at the Crown Sports Bar Launch in Melbourne on Thursday

Burst of colour: The former Miss Universe Australia added a pop of colour with pale blue stilettos and lashings of ruby red lipstick

A flare at the knee and raised neckline added a modern twist to the classic style.

The former Miss Universe Australia injected a welcome burst of colour to the otherwise starkly white ensemble with a pair of pale blue stilettos, and completed the classy look with lashings of ruby red lipstick.

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She slicked her golden tresses back into a sleek, on-trend style and flaunted a light sun kissed glow as she showcased her summer tan.

Absent from the scene was the stunning brunette's footballer beau Buddy Franklin, 27, who is currently preparing for the beginning of the AFL season which kicks off next week.

Famous friends: The model and television presenter posed alongside Australian Olympic swimmer Stephanie Rice who looked chic in a little black number with embellished sleeve

Gal pals: Both girls gushed about the event, which was also attended by boxer Danny Green, on social media

Simply stunning: Jesinta posted an image of herself admiring the view over Melbourne's CBD on her Instagram

Arriving at the luxury Melbourne casino, the model and television presenter posed alongside Australian Olympic swimmer Stephanie Rice who wore a black mini dress for the occasion.

'Awesome night at Crown Melbourne for the launch of The Sports Bar! Big thanks to the hostess with the mostess @peacockann,' Jesinta wrote of the event, which was also attended by boxer Danny Green, on her Twitter.

The three time gold medalist was just as thrilled to be in attendance writing: '@JesintaCampbell: Excited to be in Melbourne for the launch of the new sports bar at @WestEndAtCrown'.

Rice made headlines this week after she revealed the results of a recent rhinoplasty procedure to Woman's Day magazine.

Nosing around: The 25-year-old Olympic athlete beamed as she showcased the results of her recent rhinoplasty

Star-studded: Boxer Danny Green (left) and AFL Geelong captain Joel Selwood (right) were accompanied by a range of professional sport stars at the event