"I think it has been confirmed by the performance of the stock in the marketplace, but more importantly the financial performance we've had since we've taken it [the company] public, that Ferrari as you know it isn't a car-maker," Marchionne said. "Ferrari happens to make cars, but it makes luxury goods for a select group of people who cherish belonging to an exclusive club for our users -- that's a different argument than making cars."

That's a story that Wall Street has eaten up aggressively since the supercar maker went public in late October 2015 -- since the IPO, shares of Ferrari have skyrocketed about 98%.

But also helping Ferrari is none other than red-hot stock prices, which has fueled solid demand for pricey supercars.

Shipments of Ferrari cars rose 6% for the six-months ended June 30, 2017. Profits sped a hearty 43% from the prior year. Sales of V12 models have been on fire, led by theGTC4Lusso, LaFerrari Aperta and the F12tdf.