Pilgrim Talks: Terry Ransom, CEO of Real Practice

Small businesses spend billions of dollars every year on marketing, to generate more “business.” When marketing works, it creates inbound activity from potential customers – phone calls, emails and other inquiries. With all the attention on generating leads, though, virtually no systems or processes are established to maximize the conversion of leads into customers, and then retaining those customers within the business. Solutions often seem too complicated, difficult or expensive, so business owners avoid them. Easy, cost-effective solutions are available, and when used by a small business, they can greatly improve the ultimate goal of their marketing – getting more customers and keeping more of them. In fact, ReplyWise’s users are improving the rate at which they get new customers by an average of 67% after only a few months of using it.

ReplyWise was purpose built for small businesses to help them quickly setup the software, directly engage and get immediate value from using it with new leads, and see clearly measurable results from their marketing activities. The goal is for small business owners to “advertise wisely and close more business.”

Carey Ransom is an experienced Internet and software entrepreneur and executive, having started, grown and aided many technology companies during their startup and growth phases. His career spans executive roles in business development, strategy, marketing, sales and corporate development. Throughout his career, Carey has focused on solutions for small businesses and helping them improve their marketing and business operations. He is proud of both growing up in and the continued success of his family’s 140-yr old small business, which has taught him most of what he knows about business. He has an Economics degree from Indiana University and an MBA from the UCLA Anderson School.