The Sun, a daily tabloid, chose to run a two-line headline with one word, “Gold!”

Check that, the word took up two lines of text in gigantic capital letters, and for emphasis it featured the letter “O” 11 times. What’s more, in a clever photo illustration, Wiggins sat on a throne with Olympic rings above him.

Indeed, he’s become Britain’s Olympic king, with seven medals (four gold, one silver, two bronze) to his credit, eclipsing legendary rower Steve Redgrave’s record haul of six medals (five gold, one bronze).