So, people like connected cars, but automakers
still need to educate people on why they should want pay extra to
have an internet-connected car in the first place. They key to
the connected car’s success,
according to BI Intelligence, will be lower prices and strong
partnerships between automakers and the technology providers,
among other things.

But Apple might have a role to play: Its current
connected car software
CarPlay could help build awareness in the short-run, and
recent reports suggest the company is actually
looking to make its own electric car — presumably so the
company can control both the full experience, including the
hardware and the software — which would certainly help drive
demand for other connected cars as well.