Consumer Spending During Halloween 2015

Consumer spending during the fourth quarter of the year is always something to keep an eye. While most businesses and brands are focusing all of their efforts on big name events like Black Friday, Cyber Monday and Christmas shopping, they could be leaving a lot of money on the table by not focusing some effort on Halloween.

In 2015, it looks like the total spend for Halloween could surpass the $7 billion dollar mark as more than 100 million people will be celebrating or participating in the holiday in one way or another. To learn more about consumer spending during the spookiest holiday of the year, be sure to check out the “Consumer Spending During Halloween” infographic below.

Consumer Spending During Halloween 2015 Infographic Summary

It’s no surprise that Halloween is one of the biggest consumer spending holidays of the year, but what is surprising is that the numbers we continue to see year after year just keep growing. Discover who is spending how much and where in the infographic stats we’ve laid out below.

157 million American plan to celebrate Halloween in 2015

The average spend per person will be roughly $74

Over $1.2 billion will be spent on adult costumes, while children’s costumes will reach $950 million

68 million Americans will dress in Halloween costumes this year 49 million people will either host or attend a Halloween party, with 45% of the 68 million deciding to decorate their yards or home

Millennials will use the power of the internet to come up with new ideas for their costume (49%) versus actually walking into and buying a costume for a local retail store (34%)

When it comes to social media engagement and the sharing of photos, Pinterest, Facebook and Instagram will be most used

4 in 10 Americans will begin shopping for Halloween within the first 2 weeks of October, while another 25% will wait around until the last two weeks of the month to get started