This Jenner Sis Is Fashion's Most Influential Celeb On Social Media

Kendall and Kylie Jenner have always been #stylegoals, even when they were tiny little kids dressing alike on the red carpet. With their multiple fashion lines (including Topshop and PacSun) and beauty endorsement deals (including Nip Fab), the girls can't be stopped. And when they post an #OOTD or beauty product to Instagram, whatever it is usually flies off the shelves. But which sister is more influential when it comes to social media? Who brings in more money for the brands they rep? Strong hint: It isn't Kylie!

A photo posted by Kendall (@kendalljenner) on Dec 5, 2015 at 12:02pm PST

Who What Wear reports that Kendall is ranked number one out of the 8,000 fashion influencers in analytics company D'Marie's database. After measuring the "monetary value of influencer's social media portfolios," the company figured out that the top 2 percent of influencers (this includes Kendall) are "valued above $225,000 per post across Instagram, Facebook, and Twitter, and their posts can generate a predicted return of 14-16x the investment." That means, if Kendall gets paid $100,000 to post about a dress from Topshop (yup, it happens), Topshop can expected to make approximately $1.5 million from that one post. That's huge.

A photo posted by Kendall (@kendalljenner) on Nov 20, 2015 at 2:21pm PST

It all comes down to followers, engagement on Twitter, Instagram, and Facebook, and how many people click the links she posts. And with 43.4 million followers, that's a lot of clicks! Seriously impressive, Kendall.