The high pressure and burn temperatures of modern smokeless powder destroy centerfire barrels in 1000-5000 rounds, depending on caliber and
accuracy expectations implied in the definition of "destroyed". By contrast, rimfire barrel life is measured in many tens of thousands, and
sometimes hundreds of thousands rounds. Wearing it out is practically impossible.

Rimfire rifles are amazingly sensitive to ammunition, and it is almost impossible to predict which would do the best in any particular rifle
without trying. It is always advisable to buy large number of samples in small quantities to experiment before settling on a particular brand.

However, there are trends. Some brands did poorly in all rifles and pistols I tried. And some were amazingly accurate across the course.
Here are a few observations are on these trends. Hopefully they can help reduce the amount of testing, but they will not eliminate the need
for at least some range time before you will be able to realize the full potential of your rifle.

Speed is bad for accuracy

This might be because no 22LR ammunition is fast enough to be supersonic at 100 yards, and when the bullet crosses the sound barrier, the sound
wave catches up with it and disturbs its trajectory. (http://en.wikipedia.org/wiki/Transonic_speed)

So being over the speed of sound is actually detrimental to accuracy, and most of the more accurate loads have the speed just below. It is important to
note that although speed of sound is usually quoted as 1125 fps, it greatly depends on temperature, which is why your favorite load may suddenly - inexplicably -
lose accuracy in winter (which IS coming :-)) (http://en.wikipedia.org/wiki/Speed_of_sound)

Rimfire ammunition such as CCI Velocitor or CCI Stinger all have much flatter trajectories, but fairly large groups. CCI MiniMag is an interesting
exception, as it did reasonably well in my testing despite its over 1235 fps speed.

Poor performers

I have never seen a firearm that would do well - or even acceptable - with Aguila loads. These produce 4-5" groups at 100 yards in all
my rifles. I was stupid enough to buy a brick of Aguila a long time ago, and I test it with all 22lr rifles and pistols that I get, and the
result is always the same. Most of this brick is still with me now :-(.

Likewise, I am yet to see a firearm in which either Remington or Federal Target ammunition would do well. I occasionally buy small
quantities for testing, but by and large I gave up on them.

Diamond in the rough

Normally I do not have much good to say about Wolf. They sell some of the cheapest centerfire ammunition that is not very accurate,
dirty, and non-reloadable. But their Match Target rimfire ammunition is actually very, very good - and is the best for the price. It have
produced consistently small (around 1" at 100yd, 5-shot) groups in many rifles I tried, and at $5/box it is not breaking the bank.
I now shoot it almost exclusively in every non-competitive setting.

Wolf also makes a more expensive Match Extra ammunition. I have not tried it myself because the reports on the Internet almost universally
agree that there is no difference.

In a proper target rifle, more expensive is often better

This is not universally true, but there is a strong correlation. Lapua X-ACT, Lapua Midas+, Lapua Center-X, Lapua Polar Biathlon,
Eley TENEX, Federal Ultramatch all shot very well in most rifles.

The difference is more pronounced in proper competition rifles than in plinkers, and the ordering within the group is not stable -
I have rifles that shoot a cheaper Center-X much better than the more expensive Midas+.

As with any rimfire ammunition, get a very small quantity and try it in your rifle before committing to a large purchase.

Good plinker rounds

I have had reasonably good experience in a variety of rifles with CCI Standard Target and American Eagle, both in pistols and rifles.
CCI Blazer, while very inexpensive, does very well in my Ruger MKIII, for example, where it reliably produces under 1" 10-shot groups at 25 yards,
with American Eagle not being far behind.

Armscor Precision 22lr is very inexpensive, and it works very poorly in all my but I have never, ever shot a group smaller larger than 2"
at 25 yards with iron sights from my Ruger MKIII. The scope on that gun just came back from repair and I have not yet had a chance to try it
without the scope, but I am fairly sure that it will do less than 1" with the scope mounted.