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Friday, July 01, 2016

Julia McCoy, writer and entrepreneur writes, "What could be wrong?
You do all it takes to create impeccable content for social media, but your efforts barely make it on the social scene."Worry no more because there’s something you can do to effectively communicate with and engage your prospects on social media.

Image courtesy of (jscreationzs)FreeDigitalPhotos.net

10 Engaging Social Platform Rules to Communicate Effectively With Your Audience Social marketing is all about getting things done, and it’s not just
one thing: It’s sharing posts, interacting with other sharers, solving
problems, measuring outcomes and writing great content. Read on to find
out how you can be an engaging communicator.1. Communicate and Interact with Your Fans, Don’t Just Post As a social media manager, you need to communicate your audience to build loyalty.
An effective communicator interacts with his audience — not at his
audience. A successful communication is honest, transparent and genuine,
both in the posts you make and responses you give to queries directed
by your audience.You build trust with your prospects in the long run and they can count on you as a reputable source of guidance and information.You need to give your audience a voice by letting members participate
in your social media activities. Let members make candid comments
openly as a way of expressing their opinions, interacting and sharing
ideas with each other.The result will be an active online community of a highly engaged audience.2. Write Well and Share You need to share your content with prospects, not just as a way of
giving them value and creating brand awareness, but also showing that
you care. This is a perfect way for your post to go viral. Every piece
of content you create and share should be unique to offer your audience
an exceptional experience like no other.Research and find out what practices and content type work best for
different social media platforms. When your brand uses different social
sites, experiment with your content and tailor it suit a given social
platform. For instance, what might work for you on Facebook, might not work on Twitter.3. MeasureMeasuring your success efforts on social media can be scary. You
might fear falling short of your goals or that your statistics might not
add up. If you are a first-time social media manager, you could even
think that you’re doing it all wrong. What you need to remember is, you
become better at your work when you track social data because you learn
what works and what doesn’t. You experiment with different metrics and
gain the confidence you need to take up your role as a successful social
media manager. You learn from what does not work by evaluating previous
results and gearing your efforts toward what does work.Gauge your performance by measuring the channels through which users
reached your site, social metrics like reach and followers, conversion
and consumption, which entails page views and time spent on a page.
Demonstrate your ROI. The guide published on Brand Watchshould be your starting point to measuring social stats.4. Create to be Engaging Videos and images are the cornerstones of social media and marketing
design. It is easier for your audience to remember something in a visual
form. According to studies carried out by Adobe and another company, users are 1.81 times more likely to buy from a brand when they view its video than those who didn’t and memory increases by 65 percent when a person views an image, respectively.Create videos to stand out from your competition. Experiment on different social sites. Borrow a leaf from Whiteboard Friday by Moz. You can learn how to create great videos on a budget on the ideas presented on Social Media Examiner.5. Always, Always Be OriginalGreat ideas are usually sourced from old ideas. Improving existing
ideas is a perfect way for you as a social media manager to come up with
great content to share with your audience. You don’t have to invent the
wheel to make your audience happy and interested.Master the art of content curation to give your audience something to
read, discuss and share. Access the best content through the use of
tools like Pocket, Feedly and Flipboard. The RSS feed app on Buffer can pull the latest posts on your favorite blogs to your profile’s dashboard.Read more... Additional resources

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About Me

Hello, my name is Helge Scherlund and I am the Education Editor and Online Educator of this personal weblog and the founder of eLearning • Computer-Mediated Communication Center.
I have an education in the teaching adults and adult learning from Roskilde University, with Computer-Mediated Communication (CMC) and Human Resource Development (HRD) as specially studied subjects. I am the author of several articles and publications about the use of decision support tools, e-learning and computer-mediated communication. I am a member of The Danish Mathematical Society (DMF), The Danish Society for Theoretical Statistics (DSTS) and an individual member of the European Mathematical Society (EMS). Note: Comments published here are purely my own and do not reflect those of my current or future employers or other organizations.