Category: Marketing

Every business owner wants profitable products and services. Statistics and qualifications can be persuasive, but they’re not inspiring. To make your business memorable and emotionally engaging, you must connect with your audience by crafting a story about your brand. Here…

The practice of influencer marketing is nothing new. Think of an athlete featured in a sports drink commercial, an actress promoting a particular brand of makeup or a game show host thanking a fabric softener company at the start of…

No marketing budget is infinite. That’s why many businesses turn to their inexpensive website and email campaigns to promote their products and services, and there’s nothing wrong with that! Here’s how to leverage these fundamental marketing tools to help you…

The youngest generation, born in 1990 or later, is known as Generation Z. These youngsters already comprise one-quarter of the US population and contribute billions of dollars to the economy. They’re tech-savvy, avid multitaskers and incredibly socially conscious. If you…