Instagram is booming! The platform recently surpassed 1 billion users worldwide. And it’s not just user growth that’s moving in the right direction; Instagram is seeing a big-time rise in ad dollars coming to the platform. It seems brands have found greener pastures on Instagram over Facebook’s News Feed.

Should I convert my Instagram account to Business Profile? It’s the question that you probably have asked yourself, if you’re running a business. Don’t worry, we’ll guide you through this decision as both business and personal accounts have their upsides and downsides.