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Tifosi Optics Launches New Web Site

Published June 22, 2010

WATKINSVILLE, GA (BRAIN)—Tifosi Optics has launched a new Web site with improved functionality and a modern design.

All of the top priorities for the new site were achieved—great design, enhanced product search, and improved functionality, according to a press release. Bright colors and eye catching imagery are key components of every page. The technology pages were also updated and made more interactive with videos and flash. These tools demonstrate technologies such as the durability of Tifosi Optics polycarbonate lenses, flexibility of Grilamid TR-90 frames, and the color range of Fototec lenses.

Products can now be searched by model, technology, and/or sport to ensure the customer finds exactly what they are looking for and need. Tifosi Optics creative director, Megan Powell, hopes this will “encourage site users to learn more about Tifosi Optics’ wide range of lens technologies and how they benefit particular sports. We want our customers to understand the value they are getting when they purchase a pair of Tifosi Optics sunglasses.”

The site also features an improved dealer locator that allows users to search for retailers specializing in their area of interest (i.e. golf, cycling, running, etc.) as well as those closest to them by entering their zip code. Once glasses have been purchased, Tifosi Optics consumers can register their products, entitling them to front of the line warranty claims and special offers.