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3 CONTENTS 2. At home Worlwide 3. Introduction from the Associate Dean 4. The managerial dimension 6. Celebrating SKEMA 7. The professional dimension 8. The international dimension 8. The Bachelor Degree recognised throughout the world 10. Degrees which prepare you for an international career 11. Degree course descriptions 22. Tutoring 24. The scope of our university networks 32. Day-to-day living 33. Student life 38. Ten excellent reasons to do your Bachelor Degree at SKEMA Inside Cover Visit our campus Visit us on the Web Contact us 1

4 AT HOME WORLDWIDE In June 2009 CERAM Business School and the ESC Lille Group merged to become the largest business school in France with 6245 students, and 138 permanent professors: SKEMA BUSINESS SCHOOL The school has five campuses: in France (Lille, Paris La Villette, Paris La Défense, Sophia Antipolis), China (Suzhou) and Morocco (Casablanca). The campuses are located in well-known science parks or business centres and offer students exceptional opportunities and career prospects. Plans for future campuses are under way: the USA (2010), then India, Brazil, Australia and Russia. Students will have a truly international experience, based on a complete international education taught entirely in English. The aim of SKEMA is to be among the top five French business schools, and among the top 15 in Europe. Studying at SKEMA will give you the status of studying for your Bachelor degree at one of the most prestigious higher education institutions in the world. USA (2010) FRANCE (2009) RUSSIA (medium-term) CHINA (2009) BRAZIL (medium-term) MOROCCO (2009) INDIA (short-term) AUSTRALIA (medium-term) 2

5 The Bachelor programmes at SKEMA will make your future in the international world of tomorrow. Concentrating on a truly international programme, you will experience international education at the cutting edge - in a multilingual and multi-cultural environment, taught by professors of over thirty nationalities, transferring to one of the world university partners to complete your degree. When you graduate, you will leave with unique personal qualities: > capable of adapting to all the professional challenges you will face today and tomorrow; > possessing all the operational skills to respond to business and market requirements; > acquiring a taste for innovation and the entrepreneurial values which will equip you to determine your future. Dr. Elise Tosi Associate Dean SKEMA Business School Bachelor degree programmes By studying at one of the prestigious Grandes Ecoles of France, you will be joining an elite collection of students, researchers and professors in a university with excellent links with a wide variety of sectors and organisations, located in a high-technology park at the centre of the European Silicon Valley - the California of Europe. Studying at SKEMA will enable you to live and work in one of the most beautiful places in the world - the French Riviera with its mountains, beaches and vast range of cultural activities. It will be a place where you learn or perfect language skills within your environment, and finish your studies with a Double Degree highly attractive for future employers. With a dynamic student social life, location and unique international programme, you will develop your skills, knowledge, your languages and your cultural perspectives. 3

6 THE MANAGERIAL DIMENSION > Join a world-renowned Business School The mission of SKEMA is to be a top level global institution which educates and trains future managers in a multitude of disciplines - business, science, engineering, communication, aerospace and computing. The teaching methods are resolutely centered on the students creating the conditions which allow students to forge their future, explore all the facets of their talents and providing the opportunity to use them in constructing and attaining their future projects. The Sophia Antipolis campus is an environment where you live, learn and play, and where students share a community linked by alumni, professors, integrated in an area of exceptional beauty and dynamism. > You will join a globally recognised and accredited institution EQUIS is an international recognition of quality of Business Schools, which recognises the quality of the teaching faculty and research at SKEMA in an international dimension and its working relationship with businesses and enterprises. AACSB (Associate to Advance Collegiate Schools of Business) accreditation is in progress. ISO 9001 defines standards of management around principles of client satisfaction, process management and other sophisticated management tools. FINANCIAL TIMES the ultimate proof of recognition in 2009 our School was placed on the FT list of the best Business Schools. 4

7 > The Power of Networking By integrating into a Grande Ecole of Management, you will also join an important network of managers and executives who are alumni of the School. At SKEMA you will be able to link into the Alumni Association which currently has 20,000 members to help you in finding work experience, or eventual future employment, throughout the world. > A highly qualified team of professors 138 permanent teaching professors representing an array of nationalities and experience teach at SKEMA, 91% of whom hold Doctorates in their subject areas. All are esteemed in their field, having had an enriching professional career prior to joining SKEMA. In addition, there are more than 200 professionals and external professors who come to lecture and share their expertise each year. > High-level intellectual activities Apart from teaching and research, many of our professors extend their intellectual advancement as management consultants and advisors by publishing their work in scientific and academic journals, advising companies, and project work. The enriched outcome of these varied activities is transmitted to students in the classroom. Each year the work of the professors is presented at international symposiums and conferences like, for example, the prestigious Academy of Management. Their publications appear in journals like the Asia Pacific Journal of Management, Thunderbird International Business Review, the International Journal of Finance and the Journal of Business Strategy. Their books are published by the best management publishing houses. These factors clearly put SKEMA among the best European Grande Ecoles by virtue of the academic qualifications of the professors. For you, the student, this provides an assurance that you will be taught at the cutting edge of your discipline. 5

8 CELEBRATING THE SOPHIA ANTIPOLIS CAMPUS! An exceptional location THE CÔTE D AZUR > A multicultural environment opens onto the world The Cote d Azur is one of the most dynamic regions of Europe a fact affirmed by the number of enterprises who have decided to locate in the region over the last 25 years centred on high-tech companies, tourism, luxury goods and international finance. A region traditionally known for its tourism industry, it now is the base of a number of international organisations in the technology sectors, luxury goods but also traditional industries (like the perfume industry located in Grasse). > A region turned towards internationalism 1,500 enterprises financed by foreign capital 84,000 foreign residents of which 40,000 are EU nationals 68 nationalities of residents represented in the area 57% of the traffic at Nice Airport arrives from international destinations (Nice Airport is the second largest in France) 6 > An excellent tourist destination 1% of world tourism: 10 million tourists per year of which 52% are foreigners Second most important destination for business tourism, with over 500,000 delegates to the region per year. The largest number of exhibition venues in Europe Palais de Festival in Cannes, Acropolis Nice, Grimaldi Foum in Monaco, Palace of Congress in Antibes. An industry which brings 12 millon to the Cote d Azur, and where 50% of the working population are employed Cannes Film Festival, MIDEM, MIPIM, MIPCOM, NRJ Music Awards, International Festival of Publicity, International Pleasure Sailing Festival, Monaco, Cannes and Antibes Yacht shows. > An intensive international banking network 30 banks and financial institutions are represented in this region without counting Monaco, which is the most important financial centre in Southern Europe. Joining our international Bachelor degree programme will offer you the most exciting and memorable location to pursue your studies.

9 Campus Sophia Antipolis Campus Paris La Défense Campus China (Suzhou) SOPHIA ANTIPOLIS (Sophia is the Greek word for wisdom, Antipolis the Greek name of Antibes, located 10km away on the sea. Antibes was settled by the Greeks in the 4th century AD) > Immersion in an exciting living economy tuned towards the future The School has the advantage of being located at the heart of a technopolis whose success lies in the quality of life encapsulated in this environment (1500 hectares of greenery planted with Mediterranean flora), its culture, and its exciting social scene. Many other universities and research institutes are located in the area there are more than 5,000 students currently studying in Sophia Antipolis which makes it a great place to live and to study, with an intellectual vibe. SKEMA has five new campuses in addition to Sophia Antipolis: > Campus Paris La Defense > Campus Paris La Villette > Campus Lille > Campus Casablanca - Morocco > Campus China Suzhou > Sophia Antipolis the Silicon Valley of Europe More than 1300 companies are located close to the campus representing sectors like information technology and communication and life sciences. You will be studying in a real enterprise laboratory of the 21st century full of dynamism, and creativity. > The international spirit of Sophia Antipolis 1300 enterprises of which 170 are foreign 68 nationalities represented in the area 30,000 employees come to Sophia to work each day Companies such as Nortel, Lucent, Hewlett-Packard, Amadeus, Accenture, CISCO, Galderma and Allergan all have headquarters in Sophia. 7

10 THE PROFESSIONAL DIMENSION Learn via enterprise Throughout your studies at SKEMA, we will work to prepare you to enter the professional world. For that we have put in place the following initiatives: > An obligatory work experience programme So that you can become familiar with hands-on work experience, you must undertake a number of work placements of at least two months in your first year of study and at least four months in either your second or third year of study. You will also be required to do a further minimum four month experience period at the end of your degree course (600 hours). This last work experience must be associated with your degree specialisation. For students who go directly into a job after graduating, this can be counted as your end of degree work experience. > A company project During your studies, you will also have to work on a company project of your choice. This will be done as part of a team, and will enable you to reflect upon the business and its environment, and will play an important role in developing your professional competence. > A dynamic relationship between students and companies This facilitates the integration of students in companies and is supported by regular meetings with company representatives during various recruitment fairs, and in conferences run by recognised professionals. > Accompanying you in your studies The teaching faculty plays a very important part in our education system, by filling various roles not only as your professor but also as your tutor during your studies here. Your tutor is here to help you in your work, to follow your progress, to help you find your work experience placement, to prepare for your transfer abroad or to help you choose a university abroad where you wish to continue your degree. 8

11 THE INTERNATIONAL DIMENSION Invest in the world Our mission is to educate and train international managers in whatever field they choose. This enables you to embark on new horizons and to respond positively and professionally to the evolving complex and changing global environment. Our ambition is to provide you with an international profile. Apart from the fact that our degree courses are taught in English, the experience of living and studying abroad is an integral part of our programmes either through an Erasmus educational exchange or through a dual degree. > Obligatory studies at a foreign partner university During your second year of study you can choose between the exchange or transfer option. Under exchange, you complete 6 months of study abroad in either your 3rd or your 4th year. Under the Dual Degree programme, you leave France to study at a partner university for your entire 3rd and 4th years. 85% of our students are enrolled on the Dual Degree. > A vast network of international academic partners We have developed a vast range of attractive partner destinations with over 90 universities in the Anglo-Saxon world, to which we are constantly adding and developing. > An international professional experience We also encourage our students to do their work experience periods abroad both on the exchange and dual degree programmes. > An exceptional multicultural environment 35% of our students and 30% of our teaching faculty at SKEMA are from abroad. 9

12 THE BACHELOR DEGREE RECOGNISED THROUGHOUT THE WORLD The Bachelor degree (or BA, B.SC) is the first qualification level of higher education throughout the world. In the United States, and many other countries, this degree is of four years duration. In the UK Bachelor degrees are Honours Degrees and are of three years duration. The difference lies in the way in which subjects are studied; US style degrees have courses which include general education, core and specialised subjects. Degrees undertaken in the UK follow specialisations entirely throughout their three year duration. Both type of degrees will gain you access to Masters Degrees throughout the world. > The best of the French and Englishspeaking education systems There is a balance between the strengths inherent in the French and English-speaking education systems - flexibility, a quest for personalization, interactivity, and a very French-approach which values intuition, a capacity for abstraction, with the emphasis on the formalization of concepts. This is a system which combines several pedagogical approaches: continuous assessment, emphasis on individual study, interactive classes, student participation, development of observation and abstract thought, group interaction, the use of multimedia (video, e-learning platform, web) > How will my course be organized? The degree courses are modelled on an American degree four years in duration, containing four categories of courses: general education courses which everyone takes, regardless of their subject specialization - Economics, Mathematics, Humanities, Science, English and computing; core courses - compulsory courses in your chosen subject specialization; specialised courses - elective courses from your chosen subject specialisation; electives all other courses from which you have a free choice. You will normally do five courses per semester (each of 45 hours, each awarding 3 credits (some have more) which equal 15 credits). This means that if your pass all your courses, you will accumulate between credits per year, and after two years. All partner universities require a minimum of 60 credits (120 ECTS)* credits to transfer. > The add-drop system At the beginning of each semester, a meeting with the tutor confirms your choice of classes. You can change your choice of subject (the add & drop system), during the three weeks following the start of each semester. * See course catalogue for more information about the ECTS credit system 10

13 > THE ACADEMIC YEAR - BASED ON SEMESTERS The academic year is based on semesters with the opportunity to also attend a summer school. Fall semester (September-December) Spring semester (January-May) Summer session (optional-may-june) > EXCELLING IN ENGLISH For those students for whom English is not their first language, or have not completed their High School studies in English, you will be given English Language courses which will permit you to obtain the level of TOEFL required to graduate and to continue to study abroad. > CREDITS AND GRADUATION - TWO OPTIONS Graduating with a Dual (Transfer) Degree: transfer 60 SKEMA (120 ECTS*) credits, then accumulate further ECTS credits from the partner university plus your work experience placements. Graduating with a Single (Exchange) Degree: acquire 180 ECTS credits at SKEMA, add a further 60 ECTS credits from your exchange university plus your work experience placements. * See course catalogue for more information about the ECTS credit system 11

14 30 DEGREES WHICH PREPARE YOU FOR AN INTERNATIONAL CAREER > Organisation of the programme > Programmes designed to enable you to achieve success in your international career. Year 1 Year 2 Year 3 Year 4 Year 5 Possibility of transferring to MSc programmes Obtaining a SKEMA degree Exchange programme EXCHANGE UNIVERSITY (One semester) (UK, USA, Australia, Canada, Holland) SKEMA BACHELOR DEGREE Sophia Antipolis Exchange programme SKEMA BACHELOR DEGREE Obtaining a dual degree SKEMA + Partner University Dual degree programme TRANSFER UNIVERSITY Two years (USA, UK, Australia, Canada) Dual degree programme 15% of graduates find work internationally 94% are employed on permanent contracts THE TUTORING SYSTEM A UNIQUE ASPECT OF THE BACHELOR PROGRAMMES FOR OVER 20 YEARS Students will be assigned a tutor who will accompany them in choosing their courses, their specialisations and their work experience placements throughout their studies. Our tutors are professors or professionals specialised in coaching. 12

15 BACHELOR DEGREES AT SKEMA The Bachelor degree courses take place in Sophia Antipolis and are modelled on an American degree four years in duration, containing four categories of courses: > General Education - compulsory courses which everyone takes, regardless of their subject specialization: > Core Courses - compulsory courses from your chosen subject specialisation; > Specialised Courses - elective courses from your chosen subject specialisation; > Electives - other courses from all other courses offered from which you have a free choice. Course programmes, together with subject specifications are listed in the COURSE CATALOGUE attached. Students will normally take five courses per semester (each of 45 hours, each awarding three credits = 15 credits). This means that if your pass all your courses, you will have 30 credits per year, and 60 after two years. All partner universities require a minimum of 60 credits (120 ECTS)* credits to transfer to a partner university. There are five faculties awarding undergraduate degrees within which students choose a specialised area of study. Students currently studying at an institution of higher education and who wish to transfer to complete their degree at SKEMA may be granted equivalency thereby dispensing with the need to re-take various courses. * See course catalogue for more information about the ECTS credit system 13

16 BACHELOR IN BUSINESS AND MANAGEMENT MOBILITY TRACK two years at SKEMA followed by two years abroad at a partner university leading to a dual degree The Bachelor in Business offers you the possibility of working in the world of international business. The courses offer the fundamentals of business and management, and enable you to specialise in numerous business areas. > International Business > Management and Entrepreneurship > Marketing > Finance > Hotel, Travel and Tourism Management > Business Administration > Sport Management > Management of Information Systems EXCHANGE TRACK seven semesters at SKEMA with a semester abroad at a partner university leading to a single degree > Business Administration 14

17 SPECIALISATIONS WITHIN THE FACULTY OF BUSINESS > International Business The internationalisation of economies gives us new opportunities but also presents challenges to companies and other organisations. Knowledge of the international business environment, the mastering of the practical and methodological skills of general management, and marketing within different cultures are essential for firms and individuals to succeed in global markets. > Management and Entrepreneurship The continuous evolution of the world of work demands skills and competences to recruit and select staff, manage teams, train and develop managers and team members and manage change. The activities of a manager cross all skill boundaries and involve all aspects and functions of the enterprise. > Marketing Marketing studies offer many openings in all branches of commerce and industry, from the perspective of both enhancing existing products to creating markets for new products which have resulted from changes in technology. There are numerous openings in the sectors of publicity and advertising, new product development, brand management, sales, internet marketing and the marketing of services. > Business Administration Students who choose this specialisation acquire a general competence in enterprise management which permits them to be immediately operational after they obtain their Degree. They graduate with an excellent knowledge of the way in which enterprises function and the challenges they face in the future. This specialisation is an excellent pathway into positions of responsibility within the public and private sectors. > Finance Enterprises today have complex and systematic financial procedures they are often the hub of the firms operations. This option will offer students a collection of courses involving the financing of investments, an understanding of financial institutions and of capital markets, alongside courses designed to enable the student to understand the background of their specialization the judicial and economic environment, and different financial strategies within which firms operate. > Hotel, Travel and Tourism Management The tourism sector is expanding constantly. Many parts of this market, (including employment possibilities) have benefited from the development of the internet and its application to this sector. Studies in Tourism Management permit students to develop their creative, organisational and management skills in this ever-developing industry, and enter fields as diverse as Commercial Recreation and Resort Management, Hotel Management, Restaurant and Institutional Food Management, Hospitality Management and Tourism and Entertainment > Sport Management This degree provides the knowledge and key skills that you need to enter the rapidly- expanding sport and leisure industries, helping you to become a top-quality manager capable of delivering a growing range of services. You will gain a range of management skills, focused on the sport and leisure sector but applicable across all business sectors. The course encompasses a range of topics and areas to help you become a well-rounded and effective manager within the sector. Modules include Sport and Leisure Management in Practice; Health and Lifestyle; Principles of Exercise and Training; Event Management: Principles and Practice; Law, Codes and Ethics in Sport, Leisure and Tourism; Marketing Management; and Sports Development and Funding. 15

18 SPECIALISATIONS WITHIN THE FACULTY OF COMMUNICATION > Communication Studies BACHELOR IN COMMUNICATION This is a course which provides an introduction to all the specialist disciplines within the general area of communications. It provides a solid foundation from which to specialise at a partner university. > Advertising Advertising develops the brand image of a product aiming to influencing buyer behaviour. This specialisation develops students expertise in key skills like how to conceive a media plan, how to brief advertising agencies, manage an advertising and publicity budget and understand the creative process. > Public Relations MOBILITY TRACK two years at SKEMA followed by two years abroad at a partner university leading to a dual degree > Communication Studies > Adversing > Public Relations EXCHANGE TRACK seven semesters at SKEMA with a semester abroad at a partner university leading to a single degree > Corporate Communication The aim of Public Relations is to create, maintain and improve the public image of a company. It covers therefore a wide variety of activities including image surveys and image development, Press relations, crisis management, sponsorship, media training and event management. > Corporate Communication This deals with all visual or text material produced by companies for internal and external use, their branding strategy, their image and reputation, project communication, crisis management and many other aspects. This specialisation is essential for those who wish to become operationally effective in all areas of communication in the workplace. 16

19 SPECIALISATIONS WITHIN THE FACULTY OF ENGINEERING > Aerospace Engineering This programme trains engineers for employment in the aerospace industry, with specialisations in combustion, aerodynamics or structures. It offers opportunities in various associated sectors like aeronautics, automobile industry, armaments, energy systems, and general aerodynamics. > Biological Systems/Biomedical Engineering BACHELOR IN ENGINEERING MOBILITY TRACK ONLY The Bachelor of Science Degree in Engineering explores all the different facets within the engineering professions. From a base of solid theoretical courses, students progress to study the applied aspect of the subject throughout the four years of study with specialisation in the last two years at an English-speaking university abroad. With this experience, and the design projects exploring the practical aspect of the engineering profession, students graduate with a solid professional background and a truly international perspective. > Aerospace Engineering > Biological Systems / Biomedical Engineering > Civil and Environmental Engineering > Mechanical Engineering > Ocean Engineering This programme trains engineers in mastering biotechnologies, with specialisations in the areas of medical imaging, instrument and systems, biomaterials and bio-systems. Employment opportunities arise in the pharmaceutical industry, agriculture, the food industry, bio-energy and bio-carburants. > Civil & Environmental Engineering This degree trains engineers for private, civil and public constructions, including the management and uses of natural resources like water, fossil and non-fossil energy resources within the sphere of sustainable development. > Mechanical Engineering This programme is a more general engineering degree throughout the four years of study. The specialisation is proposed through elective courses in third and fourth year and includes mechatronic, robotic, materials and structures. Because of its general nature, this degree offers opportunities in a wide variety of industries and sectors including the aeronautic sector, the automobile industry, armaments, power systems, and mechanics in general. > Ocean Engineering Engineers in this discipline work within the sector of naval construction, port, harbour and platform design, with specialisation in naval architecture, propulsion systems or materials. Many of our partner universities offer the possibility of doing a dual bachelor degree in aerospace engineering and ocean engineering on a five year programme. The student also then obtains an expertise in hydrofoil engineering. 17

20 BACHELOR IN ENVIRONMENTAL MARINE AND LIFE SCIENCES The Bachelor in Biology, Oceanography, and Environment (with the possibility of a joint study of Management and Environmental Sciences) are heavily orientated towards our exceptional coastline and surrounding countryside. Students are involved with many applied projects (inventories, conservation) and fundamental courses in biology and chemistry complement the courses in oceanography, and the ecological environment. Specialisation starts in the first year of study and specialist courses in the chemistry of the environment, global changes and impact on the environment reinforce the technical skills of students, adding to their international opportunities in the years which follow. From 2009 onwards, students will have the option of taking the exchange degree for the course in Environmental Management (7 semesters at SKEMA, 1 semester at a partner university abroad). MOBILITY TRACK > Environmental Science > Marine Biology > Molecular and Genetics Biology > Oceanography > Environmental Management Business/Science Track EXCHANGE TRACK > Environmental Management 18

21 SPECIALISATIONS IN THE FACULTY OF MARINE AND ENVIRONMENTAL SCIENCES > Environmental Science This course deals with the interaction of human beings and their environment, developing solutions to challenges which emerge from the relationship. Environmental Science is far more multi-disciplinary than Biology, Chemistry and Mathematics and includes ecology, meteorology and oceanography. These are complemented by a group of applied courses devoted to specific techniques applied to the environment geo-referential information systems, impact studies and natural risk analysis. > Marine Biology A degree course devoted to marine life and its environment, which includes a study of the biological aspects of development, Marine Physiology, and Marine Cellular Biology. Part of the applied study involves the development of aquaculture, or the growth and nutrition of farmed species of marine life. > Molecular and Genetics Biology This aspect of biology is ideal for a career in research and development. This specialisation concerns living organisms, the physical and chemical processes which form their life and the interaction between living species in their living and non-living environment. > Oceanography The course is orientated towards students who wish to undertake applied research in Oceanography or Oceanology and Marine Life. A multidisciplinary foundation course is offered with studies in Mathematics, Physics, Chemistry and Biology accompanied by specific courses in Oceanography, Fluid Mechanics, and Thermodynamics. > Environmental Management There are two types of degree course in this specialisation; Business Track is aimed at students who wish to develop their career in the environmental area, but do not wish to be restricted to a purely scientific application of the subject. Courses include Territorial Development and Improvement, Resource Management, Impact Analysis, Information Systems and the Economics of the Environment. Many organisations now employ an Environmental Manager and this course combines Environmental Science with Management Studies, in the context of durable development. The Science Track course concentrates more on the scientific parameters and application of durable development policies, in addition to a selection of management subjects. 19

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