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Tag Archives: Clint Eastwood advertisement

For someone that is a sports and media nerd, the Super Bowl can cause a sensory overload at times. I have documented the advertisements that ran from 30 minutes before kickoff until the final whistle. The first section is broken down by the breaks, and the second section is the volume of ads that ran from each company. I also included the promos that NBC incessantly ran throughout the broadcast for comparison. A 30 second spot ran for an average of about $3.5M this year…I’ll let you do the math from here…

Very interesting to see the huge push from Hyundai, probably the hottest and fastest growing car company in the United States. The rest of the car world continued an aggressive push, and the Clint Eastwood/Chrysler/Detroit ad is obviously getting the most post-Super Bowl buzz. All of the beer companies, except Bud Light, seemed to take a bit of a step back, but we also probably saw more movie trailers than we’ve ever seen before. And again, I think we’re crystal clear on the shows that NBC really wants to succeed this spring.