2018 PinkReport: The New Age of Naturals – it’s Here! Infographics Series #5

Ten years ago TBC’s PinkReport™ examined a growing trend – Natural and Organic beauty. A decade later, we are excited to deliver our 2018 PinkReport™, The New Age of Naturals, which confirms that what was once a growing trend has fully morphed into a collective behavior for many beauty and personal care buyers. As evidenced by the products seen on shelves, online, in-store, on social media, and stashed inside cosmetics/toiletry bags of consumers the world over, naturals and organics is a movement that has disrupted the traditional beauty and personal care market.

Join us as we take a look at how far natural/organic beauty and personal care (BPC) products have evolved over the past decade in the eyes of the female (and male) consumer, and what that evolution means to brands in terms of guiding marketing plans. Bonus Sections of the Report will include a look at wellness products, cannabinoids and their impact on beauty, and marketing and branding tips from the pros.