The RetailX Brand Index tracks the disrupting influence of companies that make branded goods – in most cases traditional wholesalers – who are now selling direct-to-customer and ranks them according to retail performance.

While the entire board of Superdry – bar the company secretary – have resigned following a shareholder putsch to reinstate founder Julian Dunkerton, his ex-business partner and ex-chief designer James Holder, says he has “1000 new designs ready to go”. But is that enough?