How Derek Jeter landed Tiger's Dan Jenkins rebuke:

When Tiger Woods took to the web last week to lambaste golf writer Dan Jenkins for his fictitious interview with Woods, the 14-time major winner published his rebuke not on his own web site or as a guest op-ed in an established newspaper or magazine but on Derek Jeter’s upstart blog The Players’ Tribune . For Woods’ camp, it was the right platform at the right time. “They were aware that we were encouraging athletes to speak their mind,” Tribune editorial director Gary Hoenig told Golf.com in an e-mail. “I think they felt we were reaching a broader audience than their site.” Since the Tribune launched in October, several high-profile athletes have contributed first-person stories. NBA star Blake Griffin wrote a revealing piece about his experiences with disgraced Los Angeles Clippers owner Donald Sterling. Another NBA player, Jason Collins, announced his retirement on the ...