Sundio Group takes over Primavera with immediate effect

Both companies reached an agreement on Wednesday, March 1, 2017. This acquisition fits the development of the Sundio Group perfectly. Primavera will continue to grow as a brand under the Sundio-wings.

Wednesday, March 1, 2017 — Addition of a strong brand with a history of more than 25 years. Sundio is expanding its portfolio with the acquisition of Primavera and adds, in addition to its "flagship brands" Sunweb and Eliza Was Here, a very nice brand. Primavera has been providing the most beautiful vacations to Portugal for 25 years. The magnificent Algarve, the South Portuguese coast, the cozy capital of Lisbon on the Costa de Lisboa, the northern and scenic Porto, and the flower island Madeira.

No noticeable changes for Primavera customers and partners.Primavera continues to operate under her own name and all Primavera activities and employees are taken over. This company acquisition therefore does not bring any noticeable changes to Primavera customers nor the long-term partnerships with loyal partners such as Transavia will be touched.

About Primavera

Primavera has been providing the most beautiful holidays to Portugal for 25 years, focusing on longer stays in the Algarve. The organization consists of 15 people and achieves a turnover of 17 million euros with 25.000 guests.

About Sunweb Group

Sunweb Group is one of the leading travel groups in Europe. It is the driving force behind numerous brands operating within seven international markets: The Netherlands, Denmark, Belgium, United Kingdom, Germany and France. Sunweb is the flagship brand of the group.

Sunweb is a pure online player for package holidays towards sun and wintersport destinations. The fundamental goal of Sunweb is to deliver the best possible holiday experience and create lifetime memories…

Sunweb Group employs approximately 500 individuals and sends more than 400 reps on to various holiday destinations to support its customers. The Sunweb Group has a pan-European identity with its tour operator activities based in Zurich, headquarters and back-office in Rotterdam, software and web development in Girona and various sales offices around Europe. The combination of a centralized organization, unique self-contracted “content” and strong online business model has resulted in over one million happy clients for Sunweb Group each year.