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MIKE MCKEEVER SAFE AFTER SURGERY
(SEE PAGE 4)
★ ★★★★★ ★★★★★★ ★★★★★★ Kennedy Bombards Status Quo; Sees Need for 'Boot Strap’ Prestige
Democrat Urges Forward Motion
VOL Lll
LOS ANGELES, CALIFORNIA, WEDNESDAY, NOVEMBER 2, 1960
No. 32
Female Politician Bolsters Campaign
By BARBARA EPSTEIN
Daily Trojan Feature Editor
Few men can ignore women. Certainly no presidential candidate can afford to brush them aside.
Democratic nominee John F. Kennedy is no exception as his USC campaign entourage proved yesterday. One of the key strategists with the Senator was the energetic and personable woman who acts as national chairman of the women's division of the Democratic party.
She is Marjorie Price.
A woman who knows both politics and women, Mrs. Price is quick to point out the unquestionable voting strength of the “weaker sex'* in this election year.
“This year three and one-
Kennedy Talk Gets Bouquets From Faculty
Two USC political scientists, Rfter listening to Sen. John F. Kennedy speak here yesterday, asserted that the Democratic nominee is not afraid of a college audience.
Dr. Carl Q. Christol, head of the political science department, said that the Democratic standard-bearer “gave the appearance of being a very energetic and vital individual who is aware of the great problems confronting our country.”
Merton L. Reichler, an instructor in political science, pointed out that Senator Kennedy “talks the language of a college student.”
Both agreed that the Senator from Massachusetts appeared more aggressive and partisan in his talk to USC students than did Vice President Nixon on Oct. 14.
Liked Better
“The comparison of the two speeches demonstrates that Senator Kennedy is far more articulate and far more verbal,” Reichler said. “I liked his speech belter than Vice President Nixon's speech because it was more partisan although unspecific."
Dr. Christol felt that the Senator's talk was basically the same one he has been giving throughout the country.
“He didn’t say anything new by any means but restated in a very forceful and aggressive way the points on which he has been basing his campaign,” Dr. Christol said.
Reichler added that “one never lost the feeling yesterday that he was listening to the man who was running for the presidency whereas with Nixon this was not always clear.”
Reichler noted that the personality differences between the two candidates may have accounted for this.
Not Understood by All “Nixon does not find it as ea^v as does Kennedy to express his ideas.” Rcichler said. “Nixon is more self-consciously trying to make himself into an image of depth and sincerity whereas Kennedy, at least before college students, is a more natural man."
A number of Kennedy's remarks may have been understood by only a small percentage cf the audience “but this
<lid not alienate Kennedy and instead 1 ended to work in his favor because collece students, unlike m^ss television audiences,
I ke to be told things th°y don't fully understand,' Reichler saud.
quarter million more women than men are eligible to vote,” Mrs. Price explains. The Nov. 8 election will be the first in which women have — by sheer force of numbers—wielded such political strength, she adds.
A striking thing about these women, however, is that they vote not so much as “women” or as a unified block of voters.
“Women vote as individuals, not as a block,” Mrs. Price insists.
With this the case, the appeal to capture women's votes must be a part of the over-all campaign strategy.
"There are no exclusive women’s issues,” Mrs. Price points out. “Women are interested in the same type of issues as the men.”
Extensive Surveys
Mrs. Price has conducted extensive surveys, however, to find i out what particular campaign | issues specifically interest women.
“The number one issue is the decline of United States prestige abroad,” she finds.
And so, to promote discussion of United States foreign affairs Mrs. Price has helped bring about what she calls the “first major issue program that women have been given to promote.”
The program, which has the same title as Senator Kennedy's i latest book — “Strategy for j Peace”—revolves around discussion of foreign policy and “the issues surrounding a strong fu-| ture program for peace.”
Men Speak
As part of the Democratic “Strategy- for Peace” many ¡prominent men in the party, including Chester Bowles, Adlai Stevenson and William Full-bright, have talked with female audiences on foreign policy- questions.
A busy campaigner, Mi's. Price has accompanied the Democratic standardbearer more than 37,000 miles, to some 30-odd states.
In her travels so far this year, she has come to one conclusion.
“Never before in a political campaign have the women been as active in the Democratic party. both in the women's organization and in the citizens groups for Kennedy and Johnson.”
By NIT A BISS Daily Trojan Managing Editor
Sen. John F. Kennedy—a vehement opponent of the status quo—made his bid for the college student’s vote yesterday with a firm call for progress and re-establishment of American prestige.
Speaking to an audience of about 5500 students and dignitaries from colleges and universities throughout the Southland, the Democratic presidential nominee told the First-Time Voter Convocation that America must move forward if communism is to be successfully combatted.
“As standard-bearer for the Democratic Party, I believe that, if the United States is going to maintain its position as the leader in the free world it has to move again. We have to pick ourselves up and go forward” he declared.
Kennedy asked blatant Nixon supporters in the audience if they shared the Vice President's views that our prestige in the world has never been higher and that of the Communists has never been lower.
“I do not believe these things. I do not believe everything has been done. Our prestige is not high, and we have not met our responsibilities,” the Massachusetts senator maintained.
Kennedy pointed out that 1960 is the beginning of a
FORWARD! — John F. Kennedy, speaking from the steps of Doheny Library, urges the installation of a Democratic administration to end the "status quo" of the present administration. The United States has declined in world-
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wide prestige the young Democratic presidential hopeful told 5500 students and visiting dignitaries. Kennedy claims that the present administration is not doing enough to retain America's strength at home and abroad
Kennedys Speech Suits Audiences According to Post-Convocation Poll
BREVITY OF KENNEDY TALK BLAMED ON AIRPORT FOG
University officials report that Sen. John F. Kennedy’s somewhat abbreviated appearance yesterday was due to circumstances beyond the university’s or the Senator’s control.
Fog delayed the landing of Kennedy’s plane at Los Angeles International Airport for more than one hour, and the Senator was therefore half an hour late in his campus arrival.
He was forced to skip a scheduled television recording session at the Beverly Hilton Hotel in order to make his speech at the First-Time Voter Convocation.
Because of a shortage of time the Senator was only able to answer two questions asked by ASSC President Bill Steigerwalt, while Vice President Nixon answered three.
Officials also regret that no explanation could be given to the audience from the lectern at the time of Kennedy's departure.
The Senator was scheduled to appear downtown immediately after his USC visit and was running considerably behind schedule when his motorcade finally left the campus.
I Sen. John F. Kennedy's campus speech yesterday was more befitting a college audience than ! that of Vice President Richard Nixon on Oct. 14.
This was the opinion of 15 of 20 students and graduates who were interviewed following Senator Kennedy's address at the i USC First-Time Voters’ Convo-! cation.
| The poll was taken in front of the Student Union Building in "at random” fashion.
I A major criticism of Nixon’s address was t hat he spoke “down" to his audience.
Other views expressed by the ¡students included:
“Senator Kennedy was hampered by a lack of time.” (His j address and the questioning period were abbreviated because ! of his late arrival at Los Angeles International Airport.)
“He wTas hypocritical.”
“The speech didn’t reveal enough to change any votes.” “The Democratic hopeful was more specific than Republican nominee Nixon.”
“Kennedy's talk expressed the same ‘tired’ views he has used in the past and did not reveal any new ideas.
Of those interviewed, the two most outspoken were Richard Perle, a Kennedy supporter, and
Wes Gregory, who is opposed to the Democratic ticket.
Gregory, a graduate of the School of Journalism and a firsttime voter, said “Kennedy gave us the usual hocum and misleading hogwash which is studded with the same vague and glittering generalities which he has been yammering to the gullible for the past four years.
“In short, it wTas an insult to his audience. It may go over well with the pressure groups he has sold out to, but it can’t fool USC students.”
Perle, a sophomore majoring in English, commented that “Kennedy’s argument w-as of a
Statues Hail Last Hurrah
The four kneeling statues in Alumni Memorial Park's fountain seemed 4o be thanking God in quiet relief that it was all over yesterday morning when the last Kennedy shout finally died and last Kennedy posters left the waving wind to disband to other areas of the campus.
The fountain and entire park was overrun by an estimated crowd of 6000 to 7000 Nixon, Kennedy and “just watching" students, faculty and administration. A half dozen Kennedy for President button peddlers could also be seen weaving in and out of the straining crowd giving their "political pitch’ like any veteran balloon vender at the circus grounds.
Although there was no organized chcc'rleading Kennedy's speech iUolf brought on simultaneous enthusiastic cheers and disgruntled b*x>s.
One Kennedy supporter got so excited at the end of the Democratic candidate's speech that he interrupted Kennedy to wave his banner and screed, his suppo-t of the speaker. Other Kennedy (Continued on Fage 2)
CAMPAIGN CAPERS -Television and newspaper cameramen are just a part of the hectic activities on the USC campus during the visit of Sen. John F. Kennedy. Cam-
Daily Trojan Photo By Carole Specter
paigning politicos, music, banners, rallies, speeches and heated debates by candidates and voters alike highlighted the visit of the two hopefuls to the USC campus.
1 much higher level than that of j Nixon’s. He spoke more of the specific issues. He was less conscious of the image he was creating. On the other hand. Nixon talked about his wdfe and how his home was built.”
Ron Smith, a freshman in political science, said “He talked more to the audience but still j was hypocritical. He is chairman ; of the subcommittee on Africa and hasn't called one meeting in two years. Yet he talks of need in Africa. If he continues to J speak of our prestige being low, it will become that. People of foreign nations will believe him. However, I’m sorry his time was cut short.”
George Mayer, a junior in pharmacy — felt that "Kennedy spoke ‘to’ his audience, not above or below it. He couldn't be more specific because of a lack of time,” adding that he hadn’t heard Nixon.
More Fire PhyllLs Dahlquist, a junior in j education noted—“He had more I fire than Nixon. He accomplished quite a bit in the half-hour.” A freshman in international relations, Susan Pearson said,
I “His speech was tremendous. He j was far more specific than his opponent. Obviously, Kennedy is a better speaker.”
Stephen Heiner, senior in eeo-! nomics was “very impressed.”
“It won’t change my vote, j however. I'm still for Nixon.
| Kennedy benefitted by Nixon’s ! mistakes. I feel that Kennedy’s plans would develop socialization | and would interfere with my I future.” she said.
Lawrence White, senior industrial engineering, said, “His | speech was a little better than Xixon's. Kennedy concentrated j more on why we should vote for the Democratic ticket than Nix- I ; on did on why we should vote ! for the Republican ticket.”
IR sophomore Susan Straith believed that “his speech was , better than Nixon's. He spoke up’ to his audience more than Nixon did.” 1
“great, new revolutionary period—a time of hazard and opportunity.”
“I cannot see that in these changing times the voters of this country will choose the status quo,” he said.
Citing history, Kennedy remarked that, for a free society to survive, its leaders have to tell the truth, be informed and share their information.
He explained that in 1935 English Prime Minister Stanley Baldwin told the English people all was well in the world.
“Baldwin won the election, but England went to war,” he added, invoking modern-day comparisons.
In a restatement of his familiar campaign position, Kennedy assured voters that his party stands for progress and declared that, if he’s elected, “this country is going to move again.”
The Senator made it clear to his audience that there are sharp differences separating him and his opponent and the parties which they represent.
“Differences are apparent in the record of the past. The Republicans have opposed all progressive legislation in the past 25 years which would benefit the people.”
Another difference cited by the Senator was the two parties’ view of America’s prestige and position in the world.
“Prestige is not popularity. It is the willingness of other countries to follow our leadership.” he said and
(Continued on Page 2)
EDITORIAL
Jack Gives Voters College-Level Talk
Sen. John F. Kennedy met the university challenge yesterday and called the Daily Trojan’s bluff.
With a speech that was solely aimed at a college audience, Senator Kennedy drew five academic aces, making commitments and old campaign promises quiver with new life and excitement.
The Democratic nominee might not have changed any committed voters—it was fairly obvious that Republicans would still vote Republican and Democrats would still vote Democratic—but he did win the respect and final applause of the partisan collegiate crowd.
Whatever affiliation a first - time voter might posses, the reaction to the speech was the same: Kennedy may have generalized as much as Nixon did, the Democrat may have made the same promises here as he has all over the country, but he spoke to us, he spoke to the students and not to a mass television audience.
Using university “slang.” factual examples, concrete images and a good sense of humor. Senator Kennedy took advantage of Vice President Nixon’s ill-fated mistakes in the first convocation.
Unlike Nixon, Kennedy forgot the television audience and talked to the students. Unlike the Republican candidate, the Democrat spoke their language and, in the process of doing so, he just might have picked up a few undecided voters.
—J.R.S.
Southern
DAILY
C<3l ifornia
TROJAN

MIKE MCKEEVER SAFE AFTER SURGERY
(SEE PAGE 4)
★ ★★★★★ ★★★★★★ ★★★★★★ Kennedy Bombards Status Quo; Sees Need for 'Boot Strap’ Prestige
Democrat Urges Forward Motion
VOL Lll
LOS ANGELES, CALIFORNIA, WEDNESDAY, NOVEMBER 2, 1960
No. 32
Female Politician Bolsters Campaign
By BARBARA EPSTEIN
Daily Trojan Feature Editor
Few men can ignore women. Certainly no presidential candidate can afford to brush them aside.
Democratic nominee John F. Kennedy is no exception as his USC campaign entourage proved yesterday. One of the key strategists with the Senator was the energetic and personable woman who acts as national chairman of the women's division of the Democratic party.
She is Marjorie Price.
A woman who knows both politics and women, Mrs. Price is quick to point out the unquestionable voting strength of the “weaker sex'* in this election year.
“This year three and one-
Kennedy Talk Gets Bouquets From Faculty
Two USC political scientists, Rfter listening to Sen. John F. Kennedy speak here yesterday, asserted that the Democratic nominee is not afraid of a college audience.
Dr. Carl Q. Christol, head of the political science department, said that the Democratic standard-bearer “gave the appearance of being a very energetic and vital individual who is aware of the great problems confronting our country.”
Merton L. Reichler, an instructor in political science, pointed out that Senator Kennedy “talks the language of a college student.”
Both agreed that the Senator from Massachusetts appeared more aggressive and partisan in his talk to USC students than did Vice President Nixon on Oct. 14.
Liked Better
“The comparison of the two speeches demonstrates that Senator Kennedy is far more articulate and far more verbal,” Reichler said. “I liked his speech belter than Vice President Nixon's speech because it was more partisan although unspecific."
Dr. Christol felt that the Senator's talk was basically the same one he has been giving throughout the country.
“He didn’t say anything new by any means but restated in a very forceful and aggressive way the points on which he has been basing his campaign,” Dr. Christol said.
Reichler added that “one never lost the feeling yesterday that he was listening to the man who was running for the presidency whereas with Nixon this was not always clear.”
Reichler noted that the personality differences between the two candidates may have accounted for this.
Not Understood by All “Nixon does not find it as ea^v as does Kennedy to express his ideas.” Rcichler said. “Nixon is more self-consciously trying to make himself into an image of depth and sincerity whereas Kennedy, at least before college students, is a more natural man."
A number of Kennedy's remarks may have been understood by only a small percentage cf the audience “but this
s.
One Kennedy supporter got so excited at the end of the Democratic candidate's speech that he interrupted Kennedy to wave his banner and screed, his suppo-t of the speaker. Other Kennedy (Continued on Fage 2)
CAMPAIGN CAPERS -Television and newspaper cameramen are just a part of the hectic activities on the USC campus during the visit of Sen. John F. Kennedy. Cam-
Daily Trojan Photo By Carole Specter
paigning politicos, music, banners, rallies, speeches and heated debates by candidates and voters alike highlighted the visit of the two hopefuls to the USC campus.
1 much higher level than that of j Nixon’s. He spoke more of the specific issues. He was less conscious of the image he was creating. On the other hand. Nixon talked about his wdfe and how his home was built.”
Ron Smith, a freshman in political science, said “He talked more to the audience but still j was hypocritical. He is chairman ; of the subcommittee on Africa and hasn't called one meeting in two years. Yet he talks of need in Africa. If he continues to J speak of our prestige being low, it will become that. People of foreign nations will believe him. However, I’m sorry his time was cut short.”
George Mayer, a junior in pharmacy — felt that "Kennedy spoke ‘to’ his audience, not above or below it. He couldn't be more specific because of a lack of time,” adding that he hadn’t heard Nixon.
More Fire PhyllLs Dahlquist, a junior in j education noted—“He had more I fire than Nixon. He accomplished quite a bit in the half-hour.” A freshman in international relations, Susan Pearson said,
I “His speech was tremendous. He j was far more specific than his opponent. Obviously, Kennedy is a better speaker.”
Stephen Heiner, senior in eeo-! nomics was “very impressed.”
“It won’t change my vote, j however. I'm still for Nixon.
| Kennedy benefitted by Nixon’s ! mistakes. I feel that Kennedy’s plans would develop socialization | and would interfere with my I future.” she said.
Lawrence White, senior industrial engineering, said, “His | speech was a little better than Xixon's. Kennedy concentrated j more on why we should vote for the Democratic ticket than Nix- I ; on did on why we should vote ! for the Republican ticket.”
IR sophomore Susan Straith believed that “his speech was , better than Nixon's. He spoke up’ to his audience more than Nixon did.” 1
“great, new revolutionary period—a time of hazard and opportunity.”
“I cannot see that in these changing times the voters of this country will choose the status quo,” he said.
Citing history, Kennedy remarked that, for a free society to survive, its leaders have to tell the truth, be informed and share their information.
He explained that in 1935 English Prime Minister Stanley Baldwin told the English people all was well in the world.
“Baldwin won the election, but England went to war,” he added, invoking modern-day comparisons.
In a restatement of his familiar campaign position, Kennedy assured voters that his party stands for progress and declared that, if he’s elected, “this country is going to move again.”
The Senator made it clear to his audience that there are sharp differences separating him and his opponent and the parties which they represent.
“Differences are apparent in the record of the past. The Republicans have opposed all progressive legislation in the past 25 years which would benefit the people.”
Another difference cited by the Senator was the two parties’ view of America’s prestige and position in the world.
“Prestige is not popularity. It is the willingness of other countries to follow our leadership.” he said and
(Continued on Page 2)
EDITORIAL
Jack Gives Voters College-Level Talk
Sen. John F. Kennedy met the university challenge yesterday and called the Daily Trojan’s bluff.
With a speech that was solely aimed at a college audience, Senator Kennedy drew five academic aces, making commitments and old campaign promises quiver with new life and excitement.
The Democratic nominee might not have changed any committed voters—it was fairly obvious that Republicans would still vote Republican and Democrats would still vote Democratic—but he did win the respect and final applause of the partisan collegiate crowd.
Whatever affiliation a first - time voter might posses, the reaction to the speech was the same: Kennedy may have generalized as much as Nixon did, the Democrat may have made the same promises here as he has all over the country, but he spoke to us, he spoke to the students and not to a mass television audience.
Using university “slang.” factual examples, concrete images and a good sense of humor. Senator Kennedy took advantage of Vice President Nixon’s ill-fated mistakes in the first convocation.
Unlike Nixon, Kennedy forgot the television audience and talked to the students. Unlike the Republican candidate, the Democrat spoke their language and, in the process of doing so, he just might have picked up a few undecided voters.
—J.R.S.
Southern
DAILY
C<3l ifornia
TROJAN