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GROWTH OF THE MOBILE MARKET More people now than ever are using mobile devices to browse the web, consume media, social network and download and use apps. Mobile usage will continue to increase in the future and create tremendous opportunities for advertisers, publishers and most importantly, mobile website and application developers.

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Almost 42% of all the mobile users, or about 98 million subscribers in the United States, use smartphones. The leaders of the industry are Google with their Android platform, taking almost half the market share in the US, with Apples IOS taking about 30%. Last July being the first month ever that the number of smart phones purchases exceeded all other mobile purchases, and by the end of last year almost 60% of all mobile devices bought were smart phones.

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THE ACKNOWLEDGEMENT OF THE NEW TREND Companies and Brands are recognizing the importance of this new growing trend and trying to capture their share of the market by creating mobile websites and mobile applications. Companies are being forced to create mobile websites in an effort to not to miss out on this growing opportunity. 61% of mobile users wont return to a site if they have trouble accessing it from their phone, highlighting how important it is for companies to build out clean and intuitive mobile websites and the need for developers specializing in mobile languages such as WML and XHMTL.

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A study found that iPhone users had an average of 44 apps and Android users had an average of 32 apps. Developers specializing in Objective C, HTML +, JavaScript, and java will be in high demand as mobile focused start ups continue to spring up around the globe. THE MOBILE APP EXPLOSION