PROJECT NAME

Public

CLIENT

Swire Hotels

DESCRIPTION

Swire Hotels develops and manages world-class commercial properties. They approached Entendre Studios looking for a visual identity for their new food and beverage concept â€œPublicâ€. A new restaurant, coffee shop and cafeteria, situated in Swire’s headquarters in one of Hong Kongâ€™s major business districts, â€œPublicâ€ would be a place for communication to thrive.

The ability to recreate letters and symbols was the beginning of our modern knowledge-based economy and the spread of learning to the masses. Inspired by these technologies weâ€™ve created for communication, we produced an visual identity that pays homage to one of the earliest forms of printing.

We also went back to basics for the art installations and brand collateral – sourcing original woodblock letters for the handmade restaurant signage and screen printing 50 apple crates for food storage and decoration. Last but not least, there is a 5 metre high wall typographic installation, which is an homage to Lou Dorfsman and the wall he designed for the CBS cafeteria in the 1960’s.