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On Friday, I put together a press release for our move to our new dojo.....now, I've worked in Marketing before, but never as a PR person....writing a press release is easy enough, but I wasn't sure how to distribute it...so it was a total experiment. I emailed it to 3 of our local papers at an email address I found on-line.

24 hours later, they called and want to come and take some 'action' pictures to go along with a story about the grand opening....cool! We've been doing posters and flyers, and we do pick up some people from those....but news stories carry a lot more weight (I've found that even the large national paper will carry free local announcements on certain days....and I get a lot of calls from those ads when they run).