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Design Trend 3: Horror Vacui

author sarmite polakova

Our web is so white. It’s clean. It’s safe. It’s minimal. I’ve seen it a thousand times. What happened to the joy of life depicted in Art Nouveau aesthetics? Or to the colours of the sixties? Where are the cheerful ornaments from the baroque?

The on-going trend of minimalism and whitespace has been leading for quite some time. Minimalism and sobriety are linked to the high-class and design aesthetics. In UX minimalism is a tool to improve the user experience, crate visual hierarchy, and lead users’ eyes towards relevant content. Then there are pop-magazines and yellow pages associated with cheaper and lower-class design even though they are so vivid and lively. Just like our pictures and stories, social media is a platform for self-expression and emotions — it is so colourful and expressive.