DoubleClick buys assets from rival

Summary:DoubleClick, an online advertising network and technology company, says it has bought the intellectual property assets of Sabela Media from competitor 24/7 Media. Financial terms of the deal were not disclosed. The sale comes nearly 16 months after 24/7 Media bought the Australian company, which provides ad serving, tracking and analysis to 150 clients worldwide, with a focus on the Asian market. Under the deal, New York-based DoubleClick will eventually expand its offering to Sabela's clients, extending its growing market in Asia and Europe. By selling the intellectual property assets of Sabela, 24/7 said it would eliminate "technology redundancies" within its own ad-serving network, reduce costs, and focus on worldwide expansion.

DoubleClick, an online advertising network and technology company, says it has bought the intellectual property assets of Sabela Media from competitor 24/7 Media. Financial terms of the deal were not disclosed.

The sale comes nearly 16 months after 24/7 Media bought the Australian company, which provides ad serving, tracking and analysis to 150 clients worldwide, with a focus on the Asian market. Under the deal, New York-based DoubleClick will eventually expand its offering to Sabela's clients, extending its growing market in Asia and Europe. By selling the intellectual property assets of Sabela, 24/7 said it would eliminate "technology redundancies" within its own ad-serving network, reduce costs, and focus on worldwide expansion.