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Sharing is at the heart of a new campaign for Lotto, via VMLY&R Brisbane.

Tagged Lotto, There’s No Nicer Feeling the campaign is set to Julia Stone’s version of “Wouldn’t It Be Nice” and tells simple and heartfelt stories of how Lotto winners share their winnings to connect with family and friends.

The campaign launches with a 60 second film, followed by 3 x 45 second spots showcasing stories that illustrate the sentiment that while winning a million dollars is nice, there is no nicer feeling than sharing.

Jo Millington, Client Service Director, VMLY&R Brisbane said the campaign needed to honour Lotto’s 40-year heritage and status as the category’s flagship brand, but also needed to modernise in order to attract new customers.

Film advertisement created by VMLY&R, Australia for Lotto, within the category: Gambling.