The Little Screen That Could

Slate, never shy about calling things stupid or posting articles 180 percent contrary to what it has identified as conventional wisdom, calls the new CBS-Pepsi disposable video ad the dumbest campaign ever.

While it’s true that spending a few dollars an issue to stick tiny ad-laden video screens in issues of Entertainment Weekly is stupid as an entirely new ongoing mode of advertising, what it’s not stupid as is this: a one-off stunt that picks up metric crap-tons of free press talking about what a stupid idea it is, and by the way, drink refreshing Pepsi and watch the new shows on CBS.