At new-student orientation this summer, University of Mississippi students are learning about the usual: meal plans and financial aid. But they're also hearing something else: a seminar born out of an incident on election night last November.

On Nov. 6, right after President Obama won the election, a small group of students staged a Mitt Romney rally. But it soon turned racial. White students played "Dixie" on car stereos, chanted "the South will rise again" and burned Obama campaign signs. Black students felt threatened. And the crowd grew from 40 students to 400 curious onlookers.

"And that's when the tweets just started flying," says Adam Ganucheau, a senior and editor-in-chief of TheDaily Mississippian, the university's student newspaper. "If you just refreshed your Twitter feed that night, you saw some of the craziest things, like cars being set on fire. Gunshots fired. People wounded."

But the social media reports were not true. There was no riot. And the headlines — nationally, anyway — disappeared in a day. But given the university's history of racial problems, administrators couldn't ignore what had happened. And Donald Cole took it personally.

"It was work that I had done over the years torn down in seconds," he said, "because someone didn't think properly at the time."

Donald Cole is a math professor at the University of Mississippi and the assistant to the chancellor for multicultural affairs.

But he's best-known for his personal Ole Miss story: how he enrolled in 1968, just six years after James Meredith's bloody integration battle, and how he faced down his bigoted classmates. The son of a factory worker and housekeeper, Cole was pelted with garbage at football games, pushed off sidewalks and taunted by girls waving Confederate flags.

"But maybe a little bit more disturbingly," he says, recounting these moments, "was the lack of response from anyone around except but to — quote — cheer them on."

So in 1970, as a sophomore, Cole and others protested. Cole was arrested and then expelled — a low point for him. But in 1977, Ole Miss reaccepted Cole as a doctoral student. He finally got his Ole Miss degree — a Ph.D. — and then was hired as faculty, happy to be back.

"Because we're not the university we once were," Cole says. "And I know that. And I want everybody else to know that."

With another school year looming, 3,700 new students are visiting campus this summer. They're getting tours and, at times, an earful from Cole.

On a recent afternoon, Cole addressed 120 incoming freshmen and their parents inside the same auditorium where police once arrested him at gunpoint. The talk is part of a new effort to turn last November's incident into a teaching moment: how to use social media and how to just get along with others.

"The idea again is that learned men show their differences by rhetoric, show their differences by persuasive arguments," Cole says during his speech. "Learned men don't fight."

Later, another speaker showed a photo of a white student burning that Obama campaign sign last fall. It's important to confront what happened as directly as possible, says Brandi Hephner LaBanc, the university's vice chancellor for student affairs.

"There was discussion about how direct," she says. "And there were some folks who were a big fan of direct. And there were some folks that were probably a little more like ... do we need to rehash it, type of thing. But in the end, we decided direct is the route to go and let's have the conversation."

Black students say there's still work to do. Some students were afraid last November, says rising senior Hope Owens-Wilson, and still feel prejudice today.

"It's very interesting kind of experiencing racism in the 21st century," she says. "Nobody's going to openly, you know, ostracize you. But there are whispers and there are looks."

At Ole Miss, though, they're talking about it. And for Owens-Wilson, there's hope in knowing that Donald Cole, a man once marginalized, is helping to lead that discussion.