TOP SITE: BEST MADE COMPANY

Best Made Company’s website is an example of branding at it’s absolute best. Cleanly laid out, easy to navigate, stellar photography and perfect packaging that all leads to the obvious: higher sell-through. It certainly doesn’t hurt that they sell axes! Sites with flash that immediately launch into a far off journey might look pretty, but more often than not they are annoying. And annoying translates into a mouse-click goodbye. So take a lesson from the boys at Best Made Co and clean it up, par it down and simplify the process. Their still photography in particular is the best I have ever seen on a website. And make sure to always pay special attention to the critical ‘purchasing’ phase of the sight – the key area where customers are most often lost. The Kelly green purchase button is simple and ingenious.

If you’re interested in building an e-commerce website, start with the engine – technology to handle the inner workings of the site – Shopify is a leading example. Then select the financial entity to oversee and process the transactions – PayPal is top on the list. And finally, either use a Shopify template, or hire a designer to create a beautiful and effective design. And remember, always let your products be the main draw.