OpenTable Introduces New Metro Home Page with Improved Features

So, it’s the ‘new’ Friday (otherwise known as Thursday) and you have dinner plans with a friend — but no idea where to dine. Naturally, we do — and now you will, too, thanks to OpenTable’s new metro home page, which launches in all metro areas tomorrow morning. Front and center, you’ll find available tables for two at some of your city’s most popular and highest-rated restaurants. Just click on a time, and you’re on your way! Known as ‘Tables for Two Tonight,’ it is one of several new concepts that we’ve introduced as part of a facelift to our metro homepage.

In response to feedback from OpenTable diners who have asked for a more dynamic interface, here are a few of the other features we’ve made easier for you to access:

* Open tables tonight in 1 click

* Hot deals and offers

* Latest diner reviews

* Suggestions based on your history

As you’ll see, we’ve introduced the concept of tabs to put even more helpful lists in front of you — without all the clutter. Tabs include ‘Best Restaurants’ (culled from our Diners’ Choice lists), which you’ll see as our first tab on Sundays and Mondays, ‘1,000-Point Tables,’ and ‘New Restaurants.’

To further enhance your search experience, we’ve added the ability for you to find available restaurants by an address or zip code or to refine your search to include more than one neighborhood.

This new look and enhanced functionality is the result of your feedback. We tested several prototypes with our network of diners through surveys and live on the web. As we continue to improve, your collaborative feedback is crucial. Look to hear from us as we launch more new features! And, if you have a comment or suggestion about these new changes, please share them here. Or, better yet, take this quick survey.

Julie Hall is a Product Manager for www.opentable.com, responsible for key redesigns and managing the OpenTable web optimization roadmap.

[…] that allows restaurant-goers to peruse, book and review restaurants online, has launched “Tables for 2 Tonight.” Based on where the diner is located, he or she can see their options for this evening on […]

[…] overhauled metro home page for each city it serves.Apart from the much improved new look, the site revamp introduces "Tables for Two Tonight" to all metros, a previously tested concept that highlights […]

Caroline Potter

Caroline Potter is the Chief Dining Officer for OpenTable, Inc. She’s a dining trend-spotter and an OpenTable VIP, who dines out more than she eats in and has accrued more than 10,000 Dining Rewards points. Caroline started working in restaurants as a teen and she's since tackled every front-of-the-house job, from bartender and hostess to runner and server. She trained as a chef at Manhattan’s prestigious French Culinary Institute, cooking at L’Ecole. In addition to her role at OpenTable, she has written about food from farm to table for New York City’s famed Greenmarket and Edible Brooklyn and Edible East End magazines. Caroline is also a Certified Master Gardener.