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[Post, Charles William, the cereal king]

Charles William Post, both October 26, 1854, died May 9, 1914. [Cover title: C. W. Post: a memorial]

[No place: no publisher, 1914?]. Mounted original photograph as frontispiece. 53 pp. Gray dustjacket printed in silver and gray-greens over boards. 25.3 x 16.8 cm. A tastefully printed volume of tributes to one of the two men who revolutionized American breakfast habits. In the 1890s Post was a patient at John Harvey Kellogg's Battle Creek Sanitarium in Michigan. The health regimen there was so effective that Post went into competition with Kellogg in 1895, first with Postum and later with Grape-Nuts and Post Toasties. Post wrote a booklet called "The Road to Wellness" that he included in boxes of cereal. Kellogg originallly coined the phrase, which became the title of T. Coraghessian Boyle's satirical novel about him. Dustjacket split at front joint, and about half of backstrip missing; two old tape repairs on backstrip, and a chip out of the front lower corner of the dustjacket. Very rare. OCLC, the World Catalogue, locates no copies. **Free domestic shipping with direct order. Item #93301