After you’re finished adding and editing your interests, go back to your newsfeed.

Do a quick scroll-down and let’s give Facebook’s Machine Learning algorithms a little help on finding the ads you’re dying to see.

For each ad you see, IF it’s an ad that you think aligns with your target market, click the dropdown in the upper right corner of the ad and choose “This Ad is Useful”

Over time, your newsfeed will become an excellent source of competitive intelligence.

Kind of like a Pandora for Facebook Ads….

(am I the only one who wishes that there was a feature to ONLY show ads in my newsfeed … )

Create A Swipe File Of Great Ads

When you have time, just scroll through your newsfeed and check out some ads. Click through some of the interesting ones and investigate the landing page.

I’ve found it helpful to keep a swipe file of ads and landing pages from my competitors and “parallel industries”.

I like to just click “Save Post” in the post-dropdown so that all of my favorite ads are accessible in Facebook directly .. you could also use a spreadsheet if you want to store information on the ads, landing-page URLs, your thoughts, etc.