Shades of Green

What is green?

We all see initiatives and products advertised as being green or sustainable. Whether this is done as a component of corporate strategy or arises from a true belief of inherent ‘goodness’ most of the time on the scale of true worldwide sustainability, they are not without some impact.

My answer is that there is no black and white definition.

Within communities, corporations, small businesses, governments, and families there are different degrees of progress. When a corporation is announcing a greening strategy or movement, good for them. They have made progress. But by no means are they now officially GREEN with nothing left to do.

Think of this situation like being in a dim room. In a room that the occupants are used to they can see and because that is what they know, they accept it as being good, normal or right. There is no questioning whether or not the light can get brighter. They think it’s as bright as it can be perhaps, or they might not even question that more is possible.

If additional lights were added to the room it would be obvious to the occupants that at first the room was dark and now there is more light. Who is to say that it can’t get brighter still? Why settle for what we have if we can have and create a better world and society for ourselves?

It’s obvious when you see a green product. It’s obvious when you see a sustainable community. I think the question that we need to ask is can it get brighter? Can it get greener? And I believe it can.