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Once again Foxtel (well, News Corp) has been caught out trying to push a cosy deal. Stories this morning have revealed that the free-to-air TV networks are fighting a sneaky attempt by Foxtel for a partial exemption from tough new controls that would see gambling ads banned before 8.30pm. The ABC reports that Foxtel is pushing for exemptions “because some of its channels have ‘very small audiences'”. A spokesperson for the Australian Subscription Television and Radio Association (ASTRA), the pay-TV industry’s peak body, is quoted as saying:

Proudly annoying those in power since 2000.

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The question is why would you advertise on a channel almost nobody watches.
I watch ESPN a lot and besides the betting ads the ones I notice are the gov’t constantly promoting their support for schools & for the defence industry.
If nobody watches why are they advertising there so many times an hour? What we waste.