Don’t Forget the Holiday Greetings

With the holidays coming up, don’t miss an opportunity to get in front of your customers and prospects by sending a holiday gift or card.

Here’s a tip: go out on a limb and do something memorable and/or fun. Don’t send the same bland holiday card my insurance agent sends out (sorry, Shawn). Send something like a picture of your employees or a bottle of sparkling pomegranate juice. Just don’t blend into the background of holiday music.

Use your creativity and think of what you’d like to receive, and send that.

Finally, resist the temptation to digitize your signature or to use a signature stamp. Sign each one personally — your customers can tell.