L'Occitane and Pierre Hermé choose Galerie des Champs-Elysées as the location of their new concept store

Beauty products group L'Occitane and renowned pastry chef Pierre Hermé have decided to combine their expertise and their retail universes to offer consumers a unique and innovative shopping experience in a shared store.

L'Occitane and Pierre Hermé choose Galerie des Champs-Elysées as the location of their new concept store

Beauty products group L'Occitane and renowned pastry chef Pierre Hermé have decided to combine their expertise and their retail universes to offer consumers a unique and innovative shopping experience in a shared store.

"We are partnering with L'Occitane and Pierre Hermé in creating a welcoming and refined concept store. Rotating banners in the Galerie des Champs‑Elysées shopping centre is a factor in our strategy to create value," said Pierre-Yves Bonnaud, SFL's Asset Management and Client Management Director.

Other recent arrivals such as Häagen Dazs and a new pop-up store offer attest to the shopping centre's retail appeal. Remodelled by renowned architect Jean Nouvel, it occupies one of the most attractive sites on the Avenue des Champs-Elysées in terms of footfall which reaches five million visitors each year, thanks to the mix of luxury goods and mass market banners in the immediate neighbourhood. The imminent opening of a Galeries Lafayette department store and an Apple store very close to the Galerie des Champs-Elysées will draw even more visitors to this prime section of the avenue.

The Galerie is 50%-owned by Crédit Agricole Assurances, through its life insurance subsidiary Predica, and 50% by SFL.