From 2016 to 2017, 5X more marketing automation vendors were added than removed

by Scott Brinker

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36%, from 156 vendors to 212. If you predicted it was going to consolidate in the past six years, sorry, you were wrong. Marketing automation remains a bellwether of martech It’s become a bit of a tradition here at chiefmartec.Read the full article