Lilly Pulitzer shoppers head to eBay

April 20, 2015 9:40 PM

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A day after a mad rush for Lilly Pulitzer’s limited-edition Target collection cleared out inventory in stores and online, shoppers were still snatching up the brand’s flowery shift dresses and bright pink weekender bags on eBay, where some items were listed for more than double the retail price.

A search on eBay for “Lilly Pulitzer for Target” turns up almost 30,000 items. A blue shift dress with a tropical fish pattern, listed for $38 at Target.com, sold for a winning bid of $100 Monday afternoon. A Nosie Posey cross-body clutch, $24 on the Target website, sold for $81. A set of two beach...

Why are people rushing to buy these items for more than they are worth on eBay? Lilly Pulitzer's regular stock isn't that expensive. That said, living in Chicago, I only wear any Lilly Pulitzer where it makes sense- on vacation. It's resort wear but now we're going to see...