The ponderous pundit, Hugh MacHugh, Dublin’s most brilliant scribe and editor and that minstrel boy of the wild wet west who is known by the euphonious appellation of the O’Madden Burke.

There are no more uses of "appellation" in the book.

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Addison peered over his glasses at Enoch and said, "And by what appellation, dare I ask, are you denominated?"

Ransom Riggs -- Hollow City

In fact, it becomes even more troubling a notion to consider how quickly the memory of the store will fade away, once it reopens as something else, say a bookshop or a beauty salon, and how swiftly, too, the appellation of "Doc Hata" will dwindle and pass from the talk of the town, if it’s not completely gone already.