national confectioners association

For years many companies have abided by self-regulation programs that outline how they can and should market their products to children. Today, six candy companies took a step to ensure they also responsibly advertise to often-impressionable — and sweet-toothed — kiddos by creating a new self-regulatory initiative. [More]

Has anyone invented a time machine so I can go back to all those occasions when my parents informed me that I couldn’t have candy for dinner because it’s not good for you? I need to tell them all about the results of this fascinating new study funded by the National Confectioners Association which says that eating candy frequently is totally cool and probably won’t result in pesky side effects like “elevated waist circumference.”