Ebay’s new ‘smart stores’ feel like the future of shopping

Over the last year eBay’s brand has struggled a bit. It was hit with a massive security breach and announced that it was spinning out PayPal, a divorce precipitated by the overwhelming investor sentiment that eBay was holding PayPal back. Still, the company has show steady growth and profit, giving it the breathing room it needs to try and reinvent itself. Its newest adventure takes eBay into the world of offline retail: a partnership with the designer Rebecca Minkoff for a new “smart stores” in New York and San Francisco.