Glassworks + Animade + Pharrell: “RAW for the Oceans”

Cannes’ first Grand Prix for product design went to a line of clothing curated by Pharrell Williams for denim house G-Star Raw called “Raw for the Oceans” (cuz the jeans are made from plastic scavenged from the ocean).

The animated video by Glassworks Amsterdam and London’s Animade, commissioned by FHV BBDO with VO and music by Williams, keeps the concept light and digestible and features the line’s octopus mascot.