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Do you have a Twitter account for your business? If not, go… get one now. Seriously, it’s is such an amazing and free tool for your business why wouldn’t you have one? If you need more reasons than that… Read, Why You Should Use Twitter and you’ll be rushing to get an account!

One quick way to see how a business, or your business, is doing with it’s Twitter feed is do a quick search. Start by typing the twitter handle into the search box at the top right corner of your screen. Do not click on the name when it pops up but just hit search. This will bring up every tweet that feed has sent as well as the mentions of that twitter handle. This is a great way to get a feel for what engagement is going on. You’ll be able to tell several things about the company very quickly:1. Are people talking to this feed?2. Is the feed responsive and engaging?3. Is content being shared?4. Are they giving credit to the people whose content they use?5. When people Tweet at them do they respond at all?

If the answer to any of these questions is no, you may want to spend a little more timedeveloping your engagement level. Retweets and Favorites are great but they aren’t enough. They don’t develop a relationship with your customers. Consider it like this: A Retweet or Favorite is like someone saying, “Did you see that new commercial?” or “I really love the new ad.” It’s a start but it doesn’t get the conversation going. It doesn’t engage the customer PERSONALLY. Which is where the power of social media is. Personal interaction. That’s where the trust will come. That’s where the loyalty will grow from. Engagement. The engagement gives your customers the feeling that they are having a conversation with the company. That you listen and you care. Commercials and Ads don’t give them that connection.I took a look at several social media marketing company’s feeds. It was shocking to me how many had more than 95% of their mentions being, “thanks for the follow.” On top of that, they never responded! They never engaged followers in conversation. They never sent shout outs because they weren’t engaging with anyone! If a social media company you are considering is like this, you may want to consider working with someone else. They clearly don’t understand the tools they are telling you they are experts in.

Aim higher than, “Thanks for the follow” and you’ll be surprised what a difference it will make!