Worldwide Social Networking Market 2016 Research Study

Publisher's research analyst predicts the global social
networking market to grow at a CAGR of around 18% during the forecast period.
Social media advertising has gained popularity over the past decade, mainly due
to the active participation of social media users. Social media advertising
offers a solid platform for advertisers to exhibit their brands/products,
especially during global events, which are actively followed across the world.One of the reasons for the growth of
advertisement spending on social media is the fact that social media acts as a
platform that helps in directing search keywords toward the company's website, leading
to increased website traffic and brand popularity/visibility. Besides, social
media allows brands to interact with people by offering an effective platform
for communication, thereby leading to higher conversion rate and improved brand
loyalty.

Segmentation by device and analysis of the social networking market- Social network advertisement spending on
desktop computers- Social network advertisement spending on
mobile devices

Although desktop computers accounted for around
51% of the total social media advertisement spending during 2015, the market is
expected to shift significantly toward advertisement spending on mobile devices
during the forecast period. This is mainly due to the growing usage of
smartphones and tablets. Mobile devices help in effectively targeting potential
audience as most personal and professional interactions take place in these
devices. Social media apps designed for mobile devices regularly track these
interactions and further increase the relevance of advertisements.Geographical segmentation and analysis of the
social networking market- Americas- APAC- EMEAThe market in the Americas is mature as North
America accounts for around 93% of the market share in the region. It has a
social media penetration of around 58%, which is the highest globally. Though
this existing high penetration makes it difficult to attract new users toward
social media, it offers brands a broad base of target audience, resulting in
greater chances of monetizing their advertisement efforts.

Competitive landscape and key vendorsThe global social networking market is dominated
by a few global vendors. These vendors are constantly trying to innovate and
update their platforms/solutions to keep up with the latest trends and
developments in the market. Mergers and acquisitions are common in the market
as major vendors like Facebook, Twitter and Google try to acquire new entrants
in the market in which they see significant potential.The leading vendors in the market are -- Facebook- Google Plus- LinkedIn- Sina Weibo- Twitter- YouTubeThe other prominent vendors in the market
include Instagram, iQIYI, Pinterest, Qzone, Renren, and Tumblr.