Jason

I turn 45 this week and my son innocently pointed out that I’m half way to 90. I’m glad to know his math skills are up to par, but am I now middle aged? Who knows if I’ll make it to 90 and what is middle aged anyway these days? The great Hall of Famer Satchel Paige […]

It is prime sales season again. Marketers are beginning to plan for next year and time is of the essence. So why can’t I get you to take my call? Why can’t we schedule a time to talk? I can’t sell you something unless you talk to me!!! Sound familiar? We’ve all probably been here at some point in our careers. Having […]

I watched a ton of basketball these past several weeks having caught a bad case of March Madness. Then came opening day for MLB followed by the Masters. Don’t tell my boss, but some during work hours. Most of which I watched on a simple 50” HDTV flat screen hung on my wall, but some […]

1) Ask Why? Why are we doing this or any sponsorship in the first place? If we can’t simply answer this question, then we may want to reconsider. Find your sponsorship mission statement. 2) Ask What? Ask what are we trying to do and what are we getting out of this with each sponsorship. Make […]

“Half of our marketing works, I’m just not sure which half it is”. Sadly, this old saying still rings true for a lot of companies. When it comes to sponsorship, things aren’t much different. So how do we know what impact sponsorships are having on the business and who is keeping score? Ideally, this is a […]

This upcoming Monday fans around the country will witness some of baseballs biggest boppers like the Yankees rookie Aaron Judge and the hometown favorite Giancarlo Stanton slug it out in Miami at the T-Mobile Home Run Derby. The long ball is back this season in a big way and everyone is swinging for the fences. […]

My son turned 8 in January. After playing organized baseball, basketball, soccer and football since the age of 4, his new obsession is suddenly the WWE. Wrestling! His buddy Phoenix (sounds like a wrestler’s name) from second grade turned him onto it. Within weeks he now knows every wrestler’s name and backstory. He knows the […]

Move over “activation”, the latest and greatest sponsorship buzzword is now “engagement”. The definition of “engage” is to participate or become involved in or to get and keep someone’s attention. Even though it may be overused, it is what most sponsors are looking for these days. It is often referred to in the context of […]

Celebrity and athlete endorsements are nothing new. Over the years athletes helped sell soda, beer, cars, underwear, deodorant and even cigarettes. In today’s celebrity driven pop culture, it is no surprise this is still extremely prevalent. If done correctly, it can be very effective and many brands will attest to this. There are also cautionary […]

When it occurred to me I better start working on this Q3 e-newsletter I then realized the third quarter is already three weeks old. This will be the 25th issue of the newsletter, but the first time I missed a deadline. Where did the time go? I also came across a box of old baseball cards […]