The Send Button allows your users to easily send your content to their friends. People will have the option to send your URL in an inbox message to their Facebook friends, to the group wall of any Facebook group they are a member of, and as an email to any email address. While the Like Button allows users to share your content with all of their friends, the Send Button allows them to send a private message to just a few friends.

Over the past year, we've become accustomed to using Facebook's "Like" button for a variety of reasons - to show approval, to agree with a sentiment, to follow a brand and to share content. For this last function, however, the Like button can be a bit of a blunt tool when what's really needed is a precision instrument.

Today, Facebook announced the "Send" button. By using Send, Facebook users will be able to share content with specific groups of friends, rather than everyone on their friends list, giving them the precision sharing tool they've needed all along.