May 18, 2006

The Redundant Podcast of Redundancy

It's been around for a few weeks but I think I've been numb from the shock until now: the Star Tribune has given Sid Hartman a podcast. Known as the "SidCast," the weekly broadcast will supplement Sid's thrice-weekly column, plus his weekly television and radio shows.

Yes, that's right: they gave him a podcast, when he already has his own radio show. I thought the point of a podcast was that you're acting as though you have a radio show even though no network or station will give you one. Now perhaps the podcast is a way to get the yung-ins interested in Sid's work, or perhaps to get the older audience into a modern, "with-it" medium like podcasting. Either way Sid, at 86, most certainly must be the world's oldest podcaster.