Cramming For Comic-Con 2014

It is never too early to prepare for Comic-Con and if you really want to know what makes the convention tick, then Ben Bolling and Dr. Matthew J. Smith are way ahead of you. They are the co-authors of the recently released [February 2014] book “It Happens at Comic-Con: Ethnographic Essays on a Pop Culture Phenomenon”. The book contains a lucky 13 essays on topics ranging from why people feel the need to costume themselves in various characters and why corporate marketers flock to the event [though you might already suspect the answer to that one].

Comic-Con 2014 will be held in San Diego, California from July 24-27, 2014.