Chiara is the Pomellato’s new independent woman

Business woman, fashion icon and mother to be. That’s out dearest Chiara Ferragni. All the goals she accomplished and her fashion trends foresight made her the new Pomellato ambassador and the new face for 2018 PomellatoForWomen campaign. Behind the camera, the undisputed maestro Peter Lindbergh.

“I am so proud to join this campaign that represents everything that women can be – strong and capable, and fiercely independent,” said Chiara Ferragni. “And Pomellato’s unconventional style, along with the powerful perspective conveyed in each of Peter Lindbergh’s images, it’s just perfect chemistry. I love the way Pomellato is building a platform for women, celebrating women from different walks of life – it’s a brand that has always dared to break the rules. And the fact that the Maison is 100% Italian, like me, it just feels like such a natural fit.”