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SHiFT 2018 - Registration opens today

Ready to SHiFT your business by introducing new experiences? Registration opens today for SHiFT, Travel Alberta’s annual experiential travel training program being held in Banff and Lake Louise March 5-8, 2018.

The demand for experiences – local, authentic, engaging and memorable – is on the rise. Being part of SHiFT will spark new ideas for your business, give you tips to initiate those ideas and lead you towards creating new experiences, attracting new customers and increasing your revenue potential. You’ll be inspired to enhance your visitor experience through carefully crafted and memorable engagement.

Travel Alberta has teamed up with Banff & Lake Louise Tourism to host SHiFT. Classroom training is combined with visits to local businesses where you’ll experience new winter and year-round offerings and discover how to transfer what you see, do and learn to your own business.

Visit the SHiFT program page to learn more about this immersive experiential travel training program.