"I am also the labeler. He calls me the Allyson 5000," Allyson said. "I label all the bottles by hand. We are truly a mom and pop shop as far as the two of us doing all the work."

It is all dried peppers. Nothing else.

"We don't any salt, any preservatives, any sugar or all of that. And by drying the pepper you're keeping all the natural flavor in the pepper," Chris said.

Allyson said, "It's great on pizza. It's the best thing there is and the healthiest condiment."

Its use is not limited to pizza.

"I've heard people have put it on cantaloupe and watermelon, you name it," she said. "We have it in fudge, we make cheese straws with it, I've played around with ice cream with it and chocolate ice cream. it's really good."

The Virdens are confident if you try their product, you will like it.

"It's all sweet when you first taste it and then people are like 'That's not spicy,' and then a couple seconds later you can taste this nice mellow burn at the end and it's fabulous," Chris said.

They sell it in 16 different East Tennessee locations, online and at the Market Square Farmers Market.