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Call Jams what you like - it’s what you do for them that matters

Matthew Smith

Jam is this political season’s hot new political buzzword. An acronym for “just about managing”, the term originates from a report by the think tank Policy Exchange published in June 2015, where it was essentially used as a catch-all term to describe C1 and C2 voters.

Adopted by Theresa May in the early days of her premiership, she adapted the definition in a speech to apply to those families that feel like: “You have a job but you don’t always have job security. You have your own home, but you worry about paying a mortgage. You can just about manage but you worry about the cost of living and getting your kids into a good school.”