VW's two-minute teaser this year features a "greatest hits" of rants and moments of high emotion posted on YouTube. Like the Green Bay Packers fan (2 million views) wailing uncontrollably after her team loses. And even the obese guy (1.5 million views) who destroys his Xbox.

VW shows the moments, then brings the ranters together on a hillside where they rejoice to upbeat music of reggae legend Jimmy Cliff. He re-creates the theme song from TV's The Partridge Family: Come On, Get Happy. The ad ends with the tagline: Get In. Get Happy.

"The social side of the Super Bowl is massive," explains Justin Osborne, general manager of advertising and marketing communications at VW. "Every consumer all of a sudden gets to put on an ad executive's hat."

VW took the trend to the next level last year with its "Bark Side" video - dogs barking the Star Wars theme song. It got about 15 million views.

Teasers must be pretty wacky to get attention because folks can easily tune them out. "It has to be something people really want," says Ian Letts, co-director of the VW spot. (Letts and partner Michael Gelfand are known as The Perlorian Brothers.)

To find the best YouTube rants, VW's ad agency, Deutsch LA, started with 300 videos. It narrowed them down based on who they could find and who wanted to be in the ad.

For some, appearing in the happy VW teaser - after all the negativity of their YouTube rants - "was very cathartic," says Gelfand.

â?¢ Kinky sex? The YouTube teaser for Gildan's game ad shows a young man waking up in a strange bed, perplexed by the fur handcuffs on his wrist. "It's designed to generate conversation," says Rob Packard, vice president of marketing.