Vevo is Shutting Down Its Website and Mobile Apps for iOS and Android [Report]

Vevo, a popular destination for watching music videos, is planning to shut down its consumer facing website and its mobile apps for iOS, Android, and Windows, reports Variety. The company announced plans to phase out elements of its owned and operated platforms in a blog post today.

Moving forward, it appears that Vevo will focus on selling ads against its YouTube videos and invest in original content.

--Going forward, Vevo will remain focused on engaging the biggest audiences and pursuing growth opportunities. Our catalog of premium music videos and original content will continue to reach a growing audience on YouTube and we are exploring ways to work with additional platforms to further expand access to Vevo’s content.

We will continue to be the primary seller of Vevo-specific advertising on all distribution platforms – including the sponsorship of video premieres. Vevo offers unique selling propositions for buyers to purchase National, Local and Multi-Cultural audiences at scale, in brand-safe environments, with guaranteed reach and all of the addressability of IP-delivered inventory.

Vevo will invest in original content including our flagship dscvr and LIFT emerging artist programs, as well as new formats that we plan to roll out shortly. Vevo’s unique programming and cross promotion of content helps artists at every stage of their careers to harness the power of music videos to reach new, global audiences.--

Vevo's iOS app has an impressive rating of 4.8 stars over 11.7K reviews and can still be downloaded from the App Store for free.