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TAP launches innovative YouTube channel

TAP is the first Portuguese company in the tourism sector to have an official channel on YouTube, the largest video platform in the world.

The channel already offers several videos on destinations and services (including online check-in, online booking and personalised assistance). It also features videos of the flash mobs that took place in Portuguese and Brazilian airports which have already been viewed on YouTube nearly 2.5 million times.

For Luís Monteiro, TAP Marketing Director, the creation of the company’s official YouTube channel “is part of TAP’s strategy to have a formal presence in social networks which, due to the high speed and volume of membership and the interactivity that they permit, continue to prove how essential they are to the marketing of brands and products”.

He also said that “TAP is a young, dynamic company and has taken a pioneering and cutting-edge stance in the use of new technologies to market and sell their products and services. It also provides its customers with various tools both online and through mobile devices that make it easier for them to travel and communicate with the company.”