LIVE HERE

This is a city of momentum and energy with strong institutions
like Fortune 500 companies, urban universities and technical colleges,
hospitals, arts and civil rights organizations, and churches deeply rooted
in the community and on the front lines of positive change.
We love it here, and we know you will, too.

ECONOMIC DEVELOPMENT

Over one million people live within 50 minutes of downtown
Little Rock. So, twelve central Arkansas counties and their
unique communities are united to compete as one common,
globally recognized brand – Little Rock. $2.2 billion new
capital investment, $518 million new annual payroll, and 15,480
jobs later, the results are indisputable and historically
unprecedented.

MEMBERSHIP

The Little Rock Regional Chamber is the principal business-driven
leadership organization responsible for fostering the economic
growth and development of the Little Rock region to ensure
that business and industry may operate profitably and enhance
the earning opportunities and quality of life for every citizen.
The chamber helps you maximize your business.

ADVOCACY

From City Hall to the halls of Congress, the Little Rock Regional
Chamber is the voice of business for the region, at all levels of government.
The chamber works to advance policies and legislation to create and sustain an
environment in which businesses thrive. We communicate constantly with elected
officials to be sure that your interests are protected and served.

Don't Scale Your Sales Team Until You've Done These Four Things

Scaling success is never just the result of an amazing product. An effective prototype and smart marketing might earn a startup a few early wins, but scalable sales require much more than that: a team of skilled salespeople - with a competent, motivating sales leader - who have mastered multiple acquisition channels in an effective external communication strategy.

All this sounds like a tall order, but it’s really just a case of focusing on the right steps in the right sequence. Before you hire an influx of bright-eyed salespeople, make sure to follow these four steps:

Find product-market fitMany startups attempt to scale up immediately. They assemble a sales team without having established a single customer. But they soon discover that they’ve got a crowd of talented salespeople trying to sell something that just doesn’t speak to the market they’re aiming at.

That’s why it’s vital that before you think about scaling up, you work to establish product-market fit. Acquire a small set of initial customers, about 10 or so, and work to create several months of consistent new customer wins and post-sales success before scaling beyond your initial team.

Prove a direct sales strategy at a small scaleLinkedIn research shows that cold calling garners a meager 1 percent success rate, but it can be done at scale with the right technological support. Contrast this with social selling, the mode based on cumulative relationship-building, which strikes between a 15 and 30 percent success rate but isn't as quick to scale as dialing for dollars. For most companies, learning how to manage multichannel selling is critical to success.

The initial effort of early sales should inspire a scalable model that a sales team can take and make its own. CEOs should be on hand to teach from their experience, but they shouldn't expect that their own hypertargeted approach will work at scale - it's important to test alternative approaches and learn quickly what works best with your target customers.