Founded in 1993, Goodword Media Services Private Limited (GMSPL) is India’s pioneering public relation’s agency that has over the years grown to incorporate four distinct divisions namely Goodword Communication, Goodword Events, Goodword Ink for design and Ideas Exchange for social media marketing. A boutique agency, it brings to life a complete communication and soft marketing advisory offering holistic solutions.

Result driven and service oriented, the agency works closely with its clients on a day-to-day basis, regularly re-drafting and modeling campaigns. GMSPL combines the efficiency of a big agency with the accessibility of an in-house resource, making it a client’s on call physician.

Public Relations, soft marketing, event conceptualization and management, social media, concept décor, graphic design, content and photography are the prolific bouquet of services that come together to create a well-rounded campaign for sustained and effective communication.

It's think tank and media experts look beyond the tried and tested route to devise bespoke and innovative promotional ideas for each client. Over the decades, GMSPL has consulted renowned corporate groups, luxury brands and identities that are todayhousehold names in life-style, art, wellness, retail, couture, hospitality and performing arts, etc.
Founded by Anshu Khanna, an accomplished writer, communication professional and educationist GMSPL enjoys a creative edge steered both by its leader and its team of young and energetic, handpicked professionals.

Based out of New Delhi, GMSPL also has a branch office in Mumbai and associates in all key cities of India.The agency also has associates in Dubai, Toronto and London. An addition to the agency’s bouquet of innovative services is The Press Room that promotes designers and couturiers both online and through an on ground Pull Out Store that talks directly to fashion editors, bloggers and celebrity stylists.

GOODWORD COMMUNICATIONS
The pioneering PR wing Goodword Communication has witnessed the emergence of the great Indian design and retail story, working closely with many prestigious brands and identities, both global and Indian. Strategy driven, the PR wing enjoys a deep understanding of the media andcreates content that is credible and news worthy.

GOODWORD EVENTS
The soft marketing and event arm of the agency specializing in creating thematic events, concept décor, fashion floats and installations. It unlocksa variety of soft marketing tools that maneuver the client’s brand through the clutter to carve for it a definitive niche. It’s team of visual merchandizers, space designers and set designers can add spunk to any space. Theme events, press outings by brands and fashion shows are another of this division’s expertise.

IDEAS EXCHANGE
The digital marketing specialists, Ideas Exchange creates very prolific and result oriented online marketing plan for its clients. It's edge lies in creating a holistic strategy and great content for online presence. It activates various forums to take the client’s message directly to its target audience.

Services Our prolific bouquet of services.

Media Relations

Connecting you to print, electronic and online media networks.

Strategy

Devising bespoke communications and networking strategies for you.

Industry Analysis

Effective communications research and analysis for your brand.

Counsel

Expert advisory and guidance panel to steer your brand in the right direction.

Creating exciting and mutually beneficial collaborations between like minded brands and identities.

Social Media Management

Handling the presence of your brand on all social media platforms including Facebook, Twitter, Pinterest, Blogger, Tumblr.

Image Management

Projecting the image of celebrated professionals before the media and their captive audience.

Documentation & Tracking

A full fledged inhouse tracking team to record visibility achieved for your brand.

Crisis Management

Immediate activation plans and damage control models to undo negative social and media impressions.

Goodword Communication Pioneering PR wing.

Brown-Forman

Brand & Product PR

Jahan-e-Khusrau

Festival PR

Vana Retreat

Wellness PR

Raymond Weil

Luxury & Corporate PR

The Body Shop

Print & Online PR

Casa Paradox

Luxury & Lifestyle PR

Jaypee Hotels & Resorts

Corporate PR

Oxford Bookstore

Brand PR & Events

Amrapali

Brand & Corporate PR

Goodword Ink The design and content division.

Royal Fables Memorabilia Book

Design / Content / Photography / Publishing

Woman : The Real Jewel

Design / Photography / Content / Print

DLF Emporio Gold Catalogue

Design / Content / Print

DLF Place Magazine

Design / Content / Photography / Print

Exporiva Schuh India

Coleteral / Branding

Enhance Magazine

Design / Content / Photography

Awakening: Art Book For Delhi Art Gallery

Design

Popsicles: Surita Tandon

Design / Content / Print

Wells Fargo

Credit Card Design / Diwali Greeting Box Design

Goodword Events Events, décor and soft marketing division.

DLF Emporio

Corporate Events

DLF

Corporate Events

Mall Fashion Floats

Concept / Production

Mall Decor

Festive Theme Decor

Mall Promotion

Client Engagement Activities

Mall Concept Decor

Concept / Production

Royal Fables

Concept / Execution / Marketing

Taj Literature Festival

Festival / Content

Royal Costumes in Jodhpur

Costume Float

Ideas Exchange Social media arsenal.

Royal Fables

Website Development / Digital Marketing

Raymond Weil

Brand Strategy / Social Media

Monisha Bajaj

Website Development

Neety Singh Jewellery

Website / Digital Marketing

Treasures of Rajasthan

Social Media / Digital Marketing

Fio Restaurants

Social Media / Digital Marketing

The Gallery on MG

Website Development / Social Media

DLF Place

Brand Strategy / Social Media

KBSH

Social Media / Digital Marketing

The Team Custodians of the brand.

Anshu Khanna

Founder & MD

The captain of this ship, Anshu Khanna is the founder of Goodword. A respected journalist, she was the Bureau Chief, Magna Publishing, Delhi; Consulting Features Editor, The Asian age & India Editor, Libaas International.

Following her stint in journalism, she founded the agency in 1993 with a view to offer holistic communications solutions & public relation management to discerning brands, organizations & personalities. She treats the advisory like a communications lab that creates bespoke publicity plans for each of its clients. A visiting faculty at NIFT, New Delhi she teaches Public Relations to Under Graduate students of Fashion Communication.

Anshu remains a writer at heart & pursues her passion as a freelance writer for magazines like Hello, Verve, The Good Times etc, besides running her own blog, Proud to be made in India.

She is also the founder of Royal Fables, a design and heritage exposition that showcases the creations of artists and designers belonging to leading royal families of India.

Sadhana Baijal

Managing Partner

The Managing partner who helms the Mumbai business, Sadhana is an accomplished media professional. She began her career working as Sub Editor at Lex et Juris, a law journal by Maneck Daver, moving on to assist Suraj Rai in ad films. She also directed and produced a large number of corporate audiovisuals for Son-e-Lumiere and Slide Track.

From journalism and films she turned to public relations, first as the communications head of a leading NGO, National Job Development Centre, a subsidiary of Spastics Society of India, then as the Public Relation Manager with ITC Welcomgroup in Mumbai and Bangalore. After an overseas stint as Director of Marketing & Sales with Berjaya group of hotels, Seychelles, she returned to Mumbai.

Sadhana represents the globally renowned PIHMS Hotel Management School, New Zealand in India. As Managing Partner, Goodword Media Services Pvt. Ltd she is responsible for the agency’s success in Mumbai.

Heena Khanna

CEO

Heading the PR division, Heena manages clients for both the Mumbai and Delhi office, besides guiding the PR teams in both the cities. Beginning her career with Goodword after completing a Post Graduate Diploma in Communication from YMCA she went on to finish an MBA in human resource from, IMT Ghaziabad. During her decade long stint with the agency she has handled many key clients, both corporate and lifestyle.