/ Technology

The new Enhanced Ecommerce reporting tool lets e-retailers see more metrics about shopping behavior and conversion. “Merchants will be able to understand how far along users get in the buying process and where they are dropping off,” Google says.

The new Enhanced Ecommerce reporting tool lets e-retailers see more metrics about shopping behavior and conversion. “Merchants will be able to understand how far along users get in the buying process and where they are dropping off,” Google says.