iF SOCIAL IMPACT PRIZE (free of charge)

Lifescape/ Deutsche Telekom | Trade fair stand, CeBIT 2008

Discipline: Interior Architecture

Discipline: Interior Architecture

180 running meters of intelligent LED-modules, integrated into an architectural free form, line the trade fair stands inner circle in seven meters height. This live cycle transports for everyone to see the most important brand message and corporate attitude: One Company. The fair booths structure emerges out of two axes: one creates space and atmosphere for a both functional as well as articulate customer service. The other connects actual products available today at the Telekom Shop with innovative issues and a lucid prospect of the future of communication. Reaching towards daylight, an opening consequently defines exposed locality for customer service. The market leader presents himself with a Trendforum in high-class design and with equally high-class orators, whose progressive lectures are made available as video streams/podcasts online and locally  along the innovation axis: Life is for sharing. The conceptual cores of the appearance  service and innovation  are escorted by product presentations of the corporate brands T-Systems, T-Home and T-Mobile. Several singular presentations are combined into semantic objects to provide the customers with optimal guidance.