The injury to Marcus Lattimore is the exact reason that college football makes me sick. College players need to be paid, and star players need to be paid well.

Marcus Lattimore lay on the turf in pain clutching his knee, and boatloads of cash began speeding away like they were being chased by Miami vice. Lattimore was widely regarded as the best NFL running back prospect in all of college football.

Football is a violent game. There is a tiny window for of prime earning years for these guys. They need to be allowed to capitalize on that any way they can. That starts with letting them sign endorsement deals.

If some outside entity wants to pay a person to represent their product, it is wrong to keep people from that money.

I believe the universities should be playing these players, but at the very least they should provide insurance. A policy that would guarantee a player the estimated loss on the value of a rookie contract due to an injury suffered in college.

Obviously, this opens up a whole new set of problems for college athletics and recruiting.

So what? Deal with them. It is the right thing to do for the kids involved.