How to Find and Hire Content Writers to Write for Your Business

Content is king. Having fresh content on your company website will increase the traffic and possibly lead to conversions and increased revenue.

A large percentage of consumers do online research of companies before making a purchase. Therefore, what content will customers find in your webpage when perusing through?

To make the right impact, you have to get the right content writers. Choose carefully when you hire content writers for your business. You want to make sure they are sharing a message that will increase conversions and branding.

Content Marketing

Content marketing is essential for businesses, big and small. Many purchasers look up a company online before they make the decision to engage further with the company.

As concluded in a 2016 Local Consumer Review Survey, 95% of customers go through online reviews to determine if a local business is good. Just like many more businesses, you need to improve your website and add fresh content to your site or blog.

You will also need to go the extra mile to make your site and content easily accessible to Americans living with a disability. You can get detailed information on how to make an ADA compliance website.

Hiring Content Writers

Before you hire a content writer, you need to determine the specific content you want, your target audience and the budget. You will also have to decide if you can do the content creation or if it will have to be an outsourced service.

You can choose between hiring a media agency, a full-time writer or a freelance writer. Journalists and copywriters are also examples of content writers.

To avoid mistakes, you will have to put someone in charge of the writing project. To increase the ranking of your site, you ought to determine the keywords that you will use.

How to Hire Content Writers

You need to find the right person to write and build your brand. Hiring content writers require you to take the following factors into consideration:

High Performing Content

If you get a writer who is highly proficient and has expertise in your specific niche, they will be able to provide you with high-performing content that will have the readers’ attention and also possibly lead to action after reading the content.

Low subject-matter and writing proficiency lead to a lack of interest to read the content. Real expertise on the subject-matter comes out as genuine and the words will flow easily.

Autonomy

The hiring of a content writer includes a test. In this stage, you can determine if the writer has the ability to be autonomous. If they can tell a good story after being given instructions, this proves that they can continue churning good content.

Writing Ability

A good content writer will be able to write with ease and expertise. They will also follow the writing instructions to the letter.

If the content gets to you with minimal editing requirements, this shows that the writer puts in extra effort to ensure that the content is of high quality. Another indicator of writing ability is lack of plagiarism in the content submitted.

Business Tone and Style

A good content writer is one who will be able to speak your business language. They will also be able to bring your brand into life by using their words. Look for a content writer who can use the tone and style of your business effectively while communicating to and connecting with the online audience.

Work Schedule

When you are hiring a freelance content provider, you should know their work schedule. This helps in determining the times at which they are able to be more productive. It also reduces the chances of having missed deadlines and submission of work that does not meet the set standards.

Where to Find Content Writers

You will need to draft a job description to communicate what type of writer you are looking for. To avoid back and forth in your search, you can make your expectations clear. The following are some of the places in Encinitas you can get reliable content writers:

Freelance Platforms

These platforms give you the chance to view the potential hires’ profiles and their ratings. Examples of well-known freelancing sites are Freelancer.com, Upwork, and Fiverr. Since there are quite a number of content writers for hire on such sites, you will have to look harder to determine who will be the right choice for you.

Referrals

Nothing is as powerful as word-of-mouth. If you can get referrals to a good and reliable content writer who has done some work for someone in your business circles, this will be a good start. The best writers are impressive and if you ask around, you will be linked to one.

Writer Job Boards

Job boards link writers to employers. Since the only information available is about the writer or your job detail, you would have to take extra effort to get a quality content writer.

Content Marketing Platforms

This is the most expensive option to source a content writer. However, it is worth the cost because you will get top-notch quality. Some of these platforms also have editors, making your work easier. You can join platforms such as NewsCred, Contently, and Skyword.

If you are hiring a company to produce and edit content for you, you should check their code of conduct and privacy policy.

What Next After Hiring the Content Writer?

To make the marketing campaign or strategy a success, you should be the magic. A good and proficient content writer will provide high-quality content, but this will only happen if they are provided with good content and clear guidelines.

If you give them clear guidance and state your expectations, they will be able to provide the content that you need. The Garbage in, Garbage out (GIGO) rule will apply here as well.

Hire Content Writers For Better Quality

If you want to hire content writers who will make your business a top-of-mind brand, consider the afore-mentioned guidelines. Good content writers will increase traffic flow to your site, and increase your product’s or service demand.

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