Consumer Vision

Testing the brand and what it offers with current and potential consumers, selected for the relevance and complementarity of their social consumer profiles with regard the brand’s positioning.

> Fashion Focus Group®

Comparing a brand and its product offering, better understanding the social and consumer patterns of current and potential users, selected for the relevance and complementarity of their social consumer profiles regarding the brand’s positioning.

> Fashion interview

Going deeper into the perception of a brand and its product, better understanding the social and consumer patterns of current or potential buyers.

> Chinese Family Experience®

Sharing a moment in the life of a Chinese family in order to perceive Chinese culture in a different way.