Class overview :

This Introduction to Social Media training class is an overview class targeting managers and decision makers. The course addresses what social media is and how businesses can use it. Unlike other social media courses, we do not try to convince you that you must be using social media. Rather, this social media course gives you the tools and knowledge you need to make that decision for yourself. The class introduces social media sites such as Facebook, Twitter, LinkedIn, YouTube, and Google+, and social media tools such as blogs and wikis.

Class overview :

YouTube is one of very few websites to have once held the title of “Most visited website”. Today, it is still the third most visited side on the internet.

Class goals :

Understanding the world of video seems to something many organisations shy away from. Our YouTube training course is designed to impart knowledge and expertise in a personable and easy to understand way that leaves you with a thorough grasp of why YouTube is an true social media tool for businesses.

This course will show you a vast array of tips, tricks and expert methods for ensuring that your company is visible on YouTube – and beyond with a host of shared details about the value of YouTube outside of the site itself.

Delegates will come away from the course with all the skills they need to brand a YouTube profile, use annotations, bulletins and promote your YouTube channel to other social media platforms.

Content of Youtube Training

An introduction to YouTube

Why does it have commercial potential?

The ground rules; the major do’s and don’t about creating your YouTube presence

How it works – the basics

How it works – the advanced and little known features

Etiquette on YouTube

Content – what, why and when to publish it on YouTube

Getting your message across on YouTube

Building your brand on YouTube

The important of the written word to promote video

Driving visitors to your website through YouTube

Embedding and distributing video for commercial gain

Direct communication within YouTube members

Direct benefits to your website

YouTube and legal implications

The sector in which you operate and YouTube trends

Training Youtube

Onze voordelen :

Type of training: Inter-company, intra-company and individual

100% flexible & personalised training : You choose the place, the dates and the training program