A multi-purpose visual book was designed and illustrated for the purposes of promoting Bergla . It tells a tale with a didactic ending. The two-colour 120-page publication is simultaneously a calendar, sketchpad and illustrated book. It was exhibited at the Biennial of Slovenian Literary Illustration where it was awarded the seal of quality. The book is accompanied by a non-commercial short animation (sound by Helios, with song Paper Tiger). It was self published in a small, not- for- sale quantity and forms the first part of an in-house project that serves as a promotional gift to Bergla's friends and clients.