IAM Magazine issue 23

There is nothing new in listings that purport to show the world’s most
valuable brands. But in the eyes of many, what they have lacked up to now
is real technical credibility. However, a recently released evaluation study is
much more detailed and comprehensive than what has come before

Features

Talk of poor quality patents and flooding has become commonplace over
recent years, but a closer look at the facts suggests that things are not as
bad as they first seem. While patent offices do face serious challenges,
major changes to the current system are not the answer

The Delaware Supreme Court has recently handed down a decision which
could have a profound impact on the board members of many US
companies. It indicates that failure to oversee intellectual assets may lead
to personal liability.

The value of intangible assets is in the eye of the beholder. If you do not
understand this fundamental truth then all your attempts to discover how
much your intangibles are worth will be doomed to failure.

The shift from the familiar corporate asset bases – centred upon traditional
physical and financial assets – to one increasingly based upon intangible
intellectual capital assets brings with it changing laws and subtle new
ethical problems.

Columns

After years of courtship, the marriage
of intellectual property to financial
investment should be celebrating
more than a few anniversaries.
But that is not yet the case
Something borrowed, something new
It takes two to make a marriage a success
and only one to make it a failure

Italian patent licensing company
Sisvel plays hardball when seeking
to enforce rights relating to MP3
technology. The latest company to
find this out is SanDisk. But are
Sisvel’s actions anti-competitive?

Patent analytics

While the Aerospace & Defense
industry has very little movement
atop the leader board, the industry
continues to be driven by research
and development activities for new
commercial aircraft platforms and
government-funded R&D for
government defense contracts.

Co-published editorialIndustry insight

The procurement of products or
services from a third-party for their
expertise or to cut-costs has always
played an important role in successful
industries. Christian Bunke looks at
how IP outsourcing is changing.