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Wolfsburg, 2016-02-26

In the sign of the SUV

Volkswagen Group focuses on small and compact SUV's in Geneva

Product fireworks herald automotive spring on Lake Geneva

Multi-faceted, versatile and exciting – this is how the Volkswagen Group is presenting itself at the upcoming Geneva Motor Show. This year, the automobile group from Wolfsburg, with its core brand as well as Audi, Seat and Skoda, is committing itself to the SUV philosophy.

The Volkswagen brand is presenting a fascinating concept car which will breathe life into the compact class as a trendy and affordable SUV. The lifestyle study can be seen as the beginning of a broad SUV campaign representing a new attitude to mobility combined with a high degree of everyday practicality. In addition, the latest version of the city runabout up!, soon to be launched with an impressive variety of models and improved smartphone integration, will be on show. The "up! beats" model will appear with a 300-watt sound system from US audio specialist BeatsAudio.

SEAT is also breaking new ground with its first SUV model. The new "Ateca" is a convincing package of a unique design and dynamic driving pleasure thanks to a higher power output and innovative assistance systems. The new top model from the Spanish brand is to be a cornerstone of SEAT together with the successful Leon and Ibiza. In line with the SEAT tradition, the new model takes its name from a Spanish place. The community of Ateca is located in Saragossa province in the heart of the Iberian Peninsula.

With its SUV study, ŠKODA will be setting new accents in Geneva. The "VisionS" gives an impression of future SUV models from the brand. Its design is visibly influenced by Czech cubism and traditional Czech crystal art. The lines are clear, precise and sharp. The interplay between light and shade on the boldly contoured surfaces creates strong effects which are further accentuated by the Iceland green color used for the vehicle on show. In addition, the Czech brand has opted for a plug-in hybrid with a total output of 165 kW/225 PS for its study. This clearly shows that brands across the Volkswagen Group are working on electro-mobility

A further SUV being presented in Geneva comes from Ingolstadt. The world debut of the Q2 demonstrates the continuing development of the Audi design DNA. This model will be among the highlights in Geneva. It will be the fourth new SUV model from Volkswagen on display at the show.

The Porsche presentation in Geneva has a sporting note. At this year's show, the company is presenting for the first time the 718 Boxster with a turbocharged flat-four and a new design. The number 718 is taken from the illustrious history of the brand. Once, 718 racing cars dominated legendary events like the Targa Florio. Now, the Boxster is continuing this tradition. The second world debut will be a vehicle produced in a strictly limited edition. It is to be unveiled at the Porsche press conference from 9:25 a.m. (CET) on March 1.

Fast, luxurious and exclusive. Within the Volkswagen Group, these values are epitomized by Lamborghini, Bentley and Bugatti.
Here too, visitors to Geneva can expect exciting new models. The Volkswagen Group is well-positioned for the automobile spring with many spectacular premieres from its innovative brands. Once more, Geneva is the venue for this starting point of the European automobile year.

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