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Product launch (lens launched with EOS M5)

United Kingdom, Republic of Ireland,15 September 2016 – Fusing powerful DSLR performance with the portable convenience of a compact, Canon today unveils a brand new EOS M mirrorless camera – the EOS M5. The first EOS to include Canon’s DIGIC 7 processor, it’s packed with the very best imaging technology, including a 24.2 Megapixel APS-C CMOS sensor and Dual Pixel CMOS AF for sharp, precise photos and dynamic, cinematic movies. The perfect compact companion for high-end photographers, or an alternative to mid-level DSLR cameras, the EOS M5 is a landmark in Canon’s mirrorless range.

Also introduced today, the EF-M 18-150mm f/3.5-6.3 IS STM is the ideal all-occasion lens for EOS M cameras, with a versatile 8.3x optical zoom and 4-stop Image Stabilizer for sharp, handheld shots. At just 300g, the lens offers high-end performance in a small body, perfect for carrying with you as you capture everything in sight.

Power, precision, performance
Nuance of colour and delicacy of light are captured beautifully with the EOS M5 thanks to DIGIC 7, which offers boosted image processing power for lower noise, more detail and richer tones. When combined with Dual Pixel CMOS AF, spontaneous moments can be frozen thanks to DSLR-level AF speeds and accuracy, while sophisticated recognition and subject tracking of DIGIC 7 helps the camera lock onto subjects for longer and more precisely in both movies and stills. With improved clarity and performance, whether you’re on a family holiday or a professional shoot in pursuit of that stand out shot, DIGIC 7 offers the best photography experience.

Bright moments, from summer days to backlit subjects, can be shot with ease using the
24.2 Megapixel sensor, which includes gapless micro lenses to maximise the sensor area, increasing pixel light sensitivity while making the camera less susceptible to digital noise. The sensor – which includes similar technologies to the esteemed EOS 80D – also improves dynamic range and editing latitude for beautiful shades and contrasts. For situations where shallow depth of field is a must, like portrait photography or moments of creative expression, the EOS M5’s large APS-C sensor makes the effect stand-out and easy to achieve. Whether it is manipulating light or simply shooting in unusual conditions, with the ability to select ISO up to a massive 25,600 with no expansion needed, the EOS M5 is the camera to be carrying for unique, well composed photographs.

While you can make the settings work for you, you can’t always control your subject. From an animal on the move to a moment of sporting brilliance, the EOS M5 comes to life in just one second, and can continually shoot at 7 fps, or 9 fps with fixed AF. For Full HD 60p movies that stay steady even when you don’t, the camera’s five axis-stabilisation keeps frames still even when using non-IS lenses, enhanced even further when using a lens equipped with Dynamic IS.

Designed to be yours
The EOS M5 was created from the inside out, to work for you. The in-built, large electronic viewfinder is centrally placed, for DSLR–like handling, as well as high resolution and fast 120 fps refresh rate for maximum comfort. When using the viewfinder, the LCD touch screen – your portal to every setting – can be turned into a touch pad, letting you use your thumb to change the AF point or zone, mimicking the Multi-controller ‘joy stick’ function of a DSLR. For full control, the premium finish body has several customisable external buttons, including a new thumb operated dial for easy exposure control. For true versatility, the EOS M5 can be used with over 80 EF lenses using the Mount Adapter EF-EOS M with no loss in performance or quality.

Get connected, stay connected
Alongside Wi-Fi and NFC, the EOS M5 offers Bluetooth® connectivity[i] – which creates a constant connection between your smartphone and camera. From there you can view and transfer images without taking the camera out of your bag, as it automatically shifts to Wi-Fi when needed. The feature can also be used to turn your smartphone into a simple, low power remote control for prolonged remote shooting or capturing scenes that require a fast shutter release, such as wildlife shoots.

Perfect quality in every scene – EF-M 18-150mm f/3.5-6.3 IS STM
The EF-M 18-150mm f/3.5-6.3 IS STM is a versatile 8.3x optical zoom range lens that offers the freedom to go wide, or get close, without needing to change lenses. With four stop Image Stabilizer, camera shake is minimised in lowlight – even when shooting handheld, perfect for capturing night time cityscapes or festival fun. Dynamic IS ensures steady footage on-the-move and it works seamlessly with the EOS M5’s in-camera 5-axis digital stabilisation, ensuring every clip is crisp and clear. Other lens features, including STM Motor technology for near-silent focusing and 7 blade circular, make the EF-M 18-150mm f/3.5-6.3 IS STM a truly all-purpose lens that won’t let you down.