Nikon Inc. is pleased to announce the five recipients of the 2018 Women Photograph + Nikon Grant. The Grant, a continuation of Nikon’s ongoing support for the next generation of visual storytellers, is a collaboration with Women Photograph to help elevate the voices of female and non-binary photojournalists. “As a brand, Nikon is committed to empowering photographers to tell impactful stories through compelling photography and videos,” said Lisa…

Today, Nikon Inc. announces the development of the AF-S NIKKOR 500mm f/5.6E PF ED VR, an FX-format fixed focal length super-telephoto lens, which will offer a compelling combination of portability and performance. The AF-S NIKKOR 500mm f/5.6E PF ED VR will be a high-performance super-telephoto lens that is significantly smaller and lighter than comparable predecessors due to the adoption of the same type of Phase Fresnel (PF) lens element found…

Imaging leader Nikon attained the #1 position for both market share and revenue for December 2017, in the full frame digital camera with interchangeable lens (DCIL) category in the U.S.1 The overwhelming success of the powerful new Nikon D850 DSLR as well as the acclaimed D750 DSLR helped contribute to the brand’s strong growth within the full frame camera segment for December 2017. According to The NPD Group, Nikon achieved double-digit unit…

Today, Nikon Inc. will begin accepting submissions for the “The Nikon Storytellers Scholarship” which was announced as part of the brand’s 100th anniversary celebration earlier this year. Eligible students can apply to be one of ten individuals awarded with an academic scholarship of $10,000 USD, to help foster their growth as visual storytellers and content creators. “As we reflect on a remarkable and exciting 100 years of imaging excellence…

Nikon Inc. has formally announced the appointment of Bo Kajiwara as the new President of Nikon Inc, the subsidiary of Nikon Corporation for the Americas. Kajiwara transitions from his role as the Senior General Manager, Sales and Marketing for Nikon Europe. During his 29-year tenure with Nikon, Kajiwara has overseen many major product and marketing efforts including the launches of industry changing DSLR cameras, multiple NIKKOR lenses and …

Today, Nikon announced the new Nikon D850, a powerful full-frame DSLR camera that provides professional photographers and multimedia creators with an impressive combination of resolution and high-speed performance. The 45.7-megapixel D850 is Nikon’s first DSLR with an FX-format, back-side Illuminated (BSI) CMOS sensor for image quality that is nothing short of majestic, allowing professionals to create stunning, high resolution still images and…

Today, Nikon Inc. announced two new programs to recognize and support the next generation of visual creators. “The Nikon Storytellers Scholarship” will award ten college students with academic scholarships of $10,000. Additionally, Nikon Inc. will identify rising stars on digital platforms and recognize them as a part of the curated “Nikon100 List.” “For the past 100 years, Nikon has been at the forefront of optical innovation and exploration…

Today, Nikon Inc. introduced the new COOLPIX W300, a rugged compact camera designed to capture and share high-quality images and 4K UHD video of any adventure with ease. The waterproof, shockproof, freezeproof and dustproof W300 is well-equipped with intuitive features to chronicle an action-packed excursion, whether a user is hiking, camping, skiing or relaxing on the beach. The W300 makes it easier to shoot in the moment with an improved grip…

Today, Nikon Inc., a world leader in digital imaging, has released results from the Nikon Life in 360 national survey, indicating that 90% of Americans believe content they currently watch would be better viewed in fully immersive, 360-degrees, and 92% of Americans are ready to capture and share their own personal experiences using 360 cameras. The study also revealed massive potential for growth in the 360-space, as while only 25% have used …

Today, Nikon announced Michigan (#NikonFallMI) as this year’s top spot for stunning images of fall foliage. The results were based on thousands of submissions on Nikon’s Facebook, Instagram and Twitter channels, which invited passionate photographers to submit creative and colorful fall images of their state’s most beautiful locations and landscapes. During the nationwide campaign, Nikon received more than 8,000 entries from participants across…

Today, Nikon Inc. has launched Nikon School Online, featuring engaging and educational photography and video online classes that will help storytellers of every level improve their skills to capture their passions. Expanding on its existing nationwide Nikon School program, amateurs, enthusiasts and professionals can now learn new techniques and expand their skills from any computer, tablet or smartphone at . Nikon School Online will initially…

Today, Nikon Inc. announced the addition of four new photographers to the prestigious Nikon Ambassador program, a group of influential visual artists and leaders in modern photography. The newest additions include four photographers who make significant contributions to their respective fields, including; wildlife photographer Joel Sartore, celebrity and portrait photographer Matthew Jordan Smith, Pulitzer Prize-winning photojournalist Deanne…

Today, Nikon Inc. announced the launch of SnapBridge via Bluetooth low energy – a breakthrough innovation offering always-on wireless connectivity with mobile smart devices for transferring images. Building on Nikon’s heritage of pushing the envelope for innovation in imaging technology, this move raises the bar yet again because the Bluetooth-powered connectivity of SnapBridge is seamless, energy efficient and provides photographers with a…

Nikon will be exhibiting at the PhotoPlus Expo 2015 to showcase the latest imaging products and provide insight into the world of photography from some of the most gifted Nikon photographers at the Nikon School Theater. Nikon will also introduce the new , a versatile lens bundle available for passionate DSLR shooters eager to expand their creative options with legendary glass. Nikon will showcase its entire product line, including the lightning-quick…

Today, Nikon Inc. announced the new AF-S DX NIKKOR 16-80mm f/2.8-4E ED VR lens – an amazingly versatile DX-format lens that is well suited for advanced and enthusiast photographers. The NIKKOR 16-80mm features a combination of the best Nikon lens technologies, some never before seen in a Nikon DX-format lens, including Nikon’s legendary Nano Crystal Coat. The resulting lens gives a wide variety of photographers an all-purpose optic to help take…

Nikon Inc. is pleased to announce the development of a next-generation full-frame (Nikon FX-format) mirrorless camera and NIKKOR lenses featuring a new mount. The new mirrorless camera and NIKKOR lenses that are in development will enable a new dimension in optical performance with the adoption of a new mount. The system is the result of Nikon’s unsurpassed optical and manufacturing capabilities gained through more than a century of imaging expertise…

Today, Nikon is proud to announce the first group of winning content from its global UGC video submission platform, In Every Frame (). The three initial In Every Frame official selections handpicked from submissions worldwide are titled ‘The City of Thousand Minarets’, ‘Bangladesh Wanderlust’ and ‘Half-Dead’ In line with the rising use of visual storytelling, there has been increased interest in creative multimedia. Tapping into the growing trend…

Experts in camera robotics, MRMC, a Nikon company, announced today a variety of automated image capture solutions that will debut at the NAB 2018 tradeshow. These new offerings provide more angles and creative control of image and video capture at sports venues, providing cost effective and reliable solutions. Nowhere else is the cutting edge of capture technology on display more than solutions for live sports. Broadcasters and sports clubs need…

Today, Nikon Inc. announced its plans for the 2018 Consumer Electronic Show (CES), including a captivating speaker schedule featuring retired astronaut Captain Scott Kelly, as well as the unveiling of the new AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR super-telephoto zoom lens. In addition to Nikon’s full lineup of leading products, visitors to the Nikon booth in Central Hall will experience the future of imaging technology and robotics with a…

Today, Nikon is pleased to announce the release of version 2.0 of Nikon SnapBridge, which offers enhanced functionality, stability and ease of use. SnapBridge is the Nikon app that enables users to easily and seamlessly share images and control select Nikon digital camera via Bluetooth** and Wi-Fi® connection with a compatible smart device such as a phone or tablet. Enhanced Interface and Connectivity SnapBridge version 2.0 reflects feedback …

Nikon Inc. has kicked off its 2017-2018 curriculum by unveiling their latest Nikon School program schedule, which offers a variety of courses and interactive workshops that will appeal to photographers of all levels. Whether a beginner looking to step up to a DSLR camera, or a passionate enthusiast looking to enhance their skill set, photographers nationwide will be excited to explore Nikon School’s unique class offerings. Nikon School Online…

From October 6th to 9th, 100 talented young photojournalists will come together for the annual Eddie Adams Workshop, which is celebrating its 30th anniversary this year. Since its inception, Nikon has been a proud sponsor of the Eddie Adams Workshop, which offers a unique learning environment for young photojournalists while honoring the legacy of Eddie Adams himself. In addition to celebrating the Eddie Adams Workshop’s 30th year anniversary…

Nikon Inc. is pleased to announce the development of the next generation full-frame, high-resolution, high-speed digital SLR cameras with the upcoming release of the highly anticipated Nikon D850. This announcement coincides with Nikon’s 100th anniversary of its establishment, which is celebrated today. The D850 will be a formidable tool for creators who will not compromise on exceptional image quality and versatility, including both aspiring…

Today, Nikon Corporation announced the release of commemorative products and special collection items celebrating the company’s 100th Anniversary, which takes place on July 25, 2017. Authorized Nikon retailers will be accepting orders for these commemorative products and special collection items starting today, June 15 through August 31, 2017. The commemorative editions of these Nikon models were developed specifically to show the company’s…

Nikon Corporation is pleased to announce the release of commemorative models and goods celebrating Nikon's 100th Anniversary, which falls on July 25, 2017. These special items will be available only in limited quantities; More information including prices and availabilty will be announced in June 2017. Since its establishment (as Nippon Kogaku K.K.) in 1917, Nikon has provided the world with unique value through its optical products based on…

Today, Nikon Inc. announced the U.S. availability of the compact and lightweight Nikon D5600, a connected DSLR camera for those ready to step up their photography and unleash their inner artist by creating captivating images that deserve to be shared. The 24.2-megapixel D5600 features Nikon SnapBridge1, which allows users to easily and automatically transfer images directly from their camera to a compatible smart device, making it simple to share…

Today, Nikon Inc. has announced two exciting FX-format additions to the storied NIKKOR lens lineup, designed to achieve amazing optical performance for the most demanding professional and enthusiast photographers. An evolution of one of Nikon’s most versatile and popular pro-zoom lenses, the newly redesigned AF-S NIKKOR 70-200mm f/2.8E FL ED VR sports an updated optical formula capable of amazing image quality, while optimized for high-speed …

Recognizing the millions of magical memories made and captured at Walt Disney World Resort every year, Nikon Inc. and Disney have collaborated to offer park guests a guide to capturing precious moments in amazing quality. Located in the “Learn & Explore” area of NikonUSA.com, Nikon’s new “Unforgettable Memories” page is a resource for guests and their loved ones to document their adventures at Walt Disney World Resort and preserve their memories…

Today, Nikon Inc. announced the D500, a DX-format DSLR with pro-level features that gives photographers nimble handling, speed and extreme processing power in a compact and lightweight body. With amazing imaging capability, robust build quality and lightning fast performance, the D500 is sure to satisfy as the highly sought-after successor to the venerable D300S. Like its sibling the D5, the D500 benefits from Nikon’s latest technological innovations…

Today, Nikon Corporation announced the development of the next generation of professional FX-format DSLRs, the Nikon D5. Nikon also announced the development of the SB-5000 Speedlight, which will be Nikon’s flagship Speedlight, as well as the development of the new WT-6 Wireless Transmitter. The Nikon D5 will offer professional photographers an even higher level of performance and image quality. When combined with these advanced accessories…

Today, Nikon Inc. announced three exciting new NIKKOR lenses for professional and enthusiast photographers. The new AF-S NIKKOR 24-70mm f/2.8E ED VR is the evolution of one of Nikon’s most popular pro lenses, improving upon its versatility and image quality. Nikon has also announced two additional new lens options, including the lightweight AF-S NIKKOR 200-500mm f/5.6E ED VR, a super-telephoto zoom that gives FX and DX-format photographers incredible…

Today, Nikon Inc. announces the recipients of the first-ever Nikon Storytellers Scholarship, a program designed to support future visual content creators. The scholarship received over 1,000 submissions from eligible students across the United States and Canada. Ten deserving recipients were selected by an esteemed panel of judges based on academic achievement and creative portfolio submissions. To determine the winners, Nikon assembled an esteemed…

Today, Nikon Inc. announced the addition of ten new visual artists representing a diverse variety of disciplines to the prestigious Nikon Ambassador Program. These exceptional individuals share in Nikon’s commitment to advancing the imaging industry through innovation, education and pushing the boundaries of creativity, all while making significant contributions to the field of modern photography. “We are extremely proud of how the Nikon USA …

Nikon Inc. and MRMC, a Nikon Group company, are inviting attendees of the 2018 NAB tradeshow to visit their booth and experience the latest innovations in digital imaging, robotics and automated image capture solutions. The booth will feature the new Nikon D850 Filmmaker’s Kit, as well as MRMC’s recently announced offerings in automation for broadcasters and sports clubs. Attendees can also experience Nikon’s existing line of imaging products…

Today at the Consumer Electronics Show (CES), Nikon Inc. announced the new AF-S NIKKOR 180-400mm f/4E TC1.4 FL ED VR super-telephoto zoom lens, which is ideally suited for photographing sports and wildlife with astounding speed and clarity. This professional level FX-format lens is more versatile than ever, and has been updated with the newest NIKKOR lens technologies including an advanced optical formula to enhance performance and minimize weight…

Today, Nikon announced Michigan (#NikonFallMI) as the top spot for capturing stunning images of beautiful fall foliage through the brand’s annual campaign. Now in its third year, the Top Spots for Fall Foliage campaign encourages and inspires participants to share their vibrant, colorful and unique fall images from their respective states to take home bragging rights as America’s best destination for autumn photography. This year, Nikon received…

Nikon will once again return to the PhotoPlus Expo in New York City, offering attendees a compelling booth experience while providing educational presentations from respected Nikon photographers and Ambassadors at the Nikon Theater. Show attendees will also be able to experience Nikon’s latest products and view a dedicated display marking Nikon’s 100th year anniversary. Throughout the show Nikon will highlight its extensive product line, headlined…

Today, Nikon announced the new AF-P NIKKOR 70-300mm f/4.5-5.6E ED VR, modernizing this popular zoom lens with a myriad of the latest Nikon technologies. The new lens features enhanced Vibration Reduction (VR) image stabilization capability and integrates a stepping motor for fast and quiet AF performance, making it Nikon’s first full-frame AF-P lens. This new NIKKOR lens is a versatile, compact telephoto option for intermediate FX and DX-format…

Enthusiasts are a distinct type of photographer, who go to great lengths in the relentless pursuit of the perfect capture. It is for this user that Nikon Inc. announced the D7500 today, an advanced-level DX-format DSLR that provides a robust yet lightweight camera with powerful performance and premium features. Using the same 20.9-megapixel image sensor, processor and wide ISO range as the D500, Nikon’s flagship DX-format DSLR, the D7500 incorporates…

Today, Nikon Inc. unveiled its new “Love Letters” campaign which features open letters to the residents of New York City, highlighting some of the reasons why we love New York and inspiring people to share their love for the city that never sleeps. Evoking the traditional concept of the love letter but on a grander scale, the campaign will feature a variety of stunning images and curated love notes that highlight the city’s diversity, showcase…

Today, Nikon Inc., a world leader in digital imaging, returns to the Consumer Electronics Show (CES) in 2017 to exhibit the latest immersive and innovative technologies in the digital imaging space. Visitors to the Nikon booth will have the opportunity for hands-on time with the latest Nikon products, including the new connected Nikon D5600 DSLR and the KeyMission line of action cameras, as well as hear from Nikon professional photographers at…

Nikon Inc. recently shared their full Nikon School program schedule, which offers a variety of classes designed to educate and inspire those with a passion for improving their photography with new interactive experiences. Nikon School has expanded its curriculum to include both online courses and destination workshops, in addition to local photography seminars, that invite beginners and enthusiasts to explore new creative possibilities. Starting…

Today, Nikon Inc. announced the new line of KeyMission action cameras that encourages users to discover, capture and share their personal missions from an entirely new perspective. Rooted in Nikon’s legendary excellence in imaging innovation, this new camera lineup offers users a hands-free way to push the limits and document their adventures through high-quality immersive video that puts the viewer in the middle of the action. Previewed at CES…

Today, Nikon Inc. is celebrating a momentous NIKKOR production milestone as well as the announcement of the AF-S NIKKOR 105mm f/1.4E ED, a premium lens for the most discerning photographers. This luxurious new medium-telephoto lens is engineered to help create flattering images with gorgeous bokeh, while delivering impressive sharpness and beautiful color rendition. As a testament to a lasting legacy of high-caliber lenses, Nikon has also announced…

Nikon has released the Android™ version of the SnapBridge app, which enables constant connection of a compatible Nikon digital camera to a smart device*(1) using Bluetooth® low energy technology. SnapBridge Microsite: SnapBridge is an app that offers users a number of convenient services by utilizing Bluetooth® low energy technology to enable seamless connection of a Nikon digital camera to a smart device, all while consuming very little …

Today, Nikon Inc. announced its new “Show Your Love Some Love” integrated brand advertising campaign that encourages people to embrace and share what they love through incredible images. The campaign kicks off today with a television ad titled “World of Likes” that asks, “in a world of likes, what about loves?” This is the guiding concept behind Nikon’s newest brand campaign, created by Cramer-Krasselt. The campaign marks an evolution in direction…

Today, Nikon Inc. announced three new COOLPIX cameras, the latest additions to its compact zoom camera lineup. Designed to capture stunning images, 4K UHD (in select models) and HD video from up close or far away, these new COOLPIX cameras boast super-long zoom lenses and superior performance while also offering Nikon SnapBridge for easy sharing of photos. Providing outstanding zoom capabilities ranging from 60x and 40x respectively, the COOLPIX…

Today, Nikon Inc. announced its entry into the action camera market with the development of an exciting lineup of products that build on Nikon’s legendary excellence in optical technology and imaging innovation. The first in the lineup will be the Nikon KeyMission 360 a rugged camera capable of recording true 360-degree video in 4K UHD allowing users to share new perspectives and explore imagery like never before. The Nikon KeyMission 360 features…

Nikon has announced New York state as this year’s top spot for fall foliage photography. The results come after a national crowdsourced campaign on Nikon’s Facebook, Instagram and Twitter channels, where community members submitted their photos showing off their state’s best spots to photograph the dramatic yearly experience. From the golden aspens of the West to the blazing orange maples of the East, Nikon received more than 2,000 submissions…

Today, Nikon Inc. has announced the 2015-2016 Nikon School class schedule, featuring exciting interactive programs for every level of photographer. This year, Nikon School is returning to some of the top cities nationwide to help educate and inspire photo enthusiasts to embrace their passions and tell their stories visually. Nikon School will host more than 50 classes from October 2015 to June 2016 in 13 locations across the country, and kicks…

Today, Nikon Inc. announced the new D810A, a DSLR optimized for astrophotography and other scientific applications. By modifying the infrared cut filter for the hydrogen alpha wavelength, Nikon has created a camera that gives photographers the ability to capture the diffuse nebulae in the night sky and to create colorful, breathtaking celestial images. The D810A shares its architecture with the powerful and professional high-resolution Nikon …