Newcastle United players are helping to teach children about the importance of going to school every day.

The club, in partnership with Newcastle City Council, has launched a poster campaign aimed at promoting school attendance.

Toon defenders Jean-Alain Boumsong and Titus Bramble were joined by pupils from six city primary schools to launch the initiative at the team Learning Centre at St James' Park.

And six posters have been produced featuring team members and each has a different message.

Boumsong said: "Education has played a big part in my life and knowing the passion people in the North East have for football, if we can harness this to promote improved attendance, then that has to be a good thing."