SecureNow is the first entrepreneurial effort in India to set up an SME focused broking entity. Its unique business model provides customized general insurance solutions to SMEs through a web-based platform using technology for customer acquisition and servicing. This approach is supported by a strong offline presence to build and sustain customer relationships. SecureNow has the potential to fundamentally transform insurance distribution in India by providing SMEs the bargaining power that has traditionally been available to only large corporates in India.