How long will it be before Youtube becomes a major marketing tool by Football?

I was thinking about this earlier. Marketing is a major part of running a successful business. You see many musicians using youtube as a means of marketing their product and creating a buzz for themselves. Youtube has become a major tool for businesses to promote their product.

For example, 50 cent has a deal with youtube that he profits off of every single video that has the words 50 cent on it. He uses youtube to promote music videos, and mixtapes. He uses it to promote his underground artists.

When will the NFL, and college players alike starting doing the same? College players can use highlight clips etc and post them on youtube as a means of creating a buzz for their draft status. Info on the net that is readily accessible to the masses will create messageboard buzz that can eventually trickle to scouts and in turn raise draft status.

These highlight clips will in turn provide marketing for college football, and will garner more interest in the sport. Ratings will increase.

Right now, the NFL has a strict policy on copyright infringement. Anything NFL related on youtube gets taken down immediately. I think thats a mistake. By allowing classic clips etc of the NFL to be on youtube, they would have an extra source of marketing available to the masses to create a buzz for their product. I think theyre hindering the amount of interest they can generate by forbidding clips on youtube.

Why not just make a deal with youtube like 50 cent did? I think eventually youtube will get to a point where you can't control its copy right infringements, so the NFL might as well cash in while they can. I think it will eventually happen. How long it will take before they realize this is the question though.