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According to Gorden Wagener, Chief Design Officer at Daimler AG, “Our Concept A Sedan shows that the time of creases is over. With its perfect proportions and a sensual treatment of surfaces with reduced lines, it is the next milestone of ‘Sensual Purity’ and has the potential to introduce a new design era.”

Notable styling elements include a striking ‘Panamericana’ front grille, which provides a clear visual link to the Mercedes-AMG GT sports car. Whether or not this will feature on a future production version remains to be seen, though.