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Chamberlain joins GU as VP of marketing

BERKELEY, Calif. (BRAIN) — GU Energy Labs has hired Adam Chamberlain as its new vice president of marketing.

Chamberlain joins GU after having spent nearly seven years at Black Diamond Equipment, where he held a succession of marketing positions, ascending from brand manager to director of marketing to, most recently, vice president of marketing.

Prior to joining Black Diamond, Chamberlain worked for Patagonia Inc. and also served in the U.S. Peace Corps in Honduras.

"Adam impressed us deeply as someone who has a complete set of marketing and executive skills," said Tal Johnson, president and COO of GU Energy. "We're tremendously excited to have him aboard to help guide our strategic direction, product and marketing initiatives."

Chamberlain, who is in the process of relocating to the Bay Area from Salt Lake City, said, "GU has become a market leader through exceptional focus on the core, true innovation and a very dedicated team. I'm honored to be entrusted with this pristine brand and look forward to making GU Energy even more meaningful to our global community of endurance athletes."