This is the tidied-up transcript of a talk I gave a month ago at the Content Strategy Forum 2013 in Helsinki, Finland. It was the third consecutive year I’d spoken at the forum and it was quite possibly the most enjoyable talk I’ve given to date.

A fews weeks ago in late October I had the pleasure of speaking at CS Forum 2012 in Cape Town, South Africa. I couldn’t have been more excited by the prospect of talking before an audience of content professionals about a subject that’s become very near to my heart for the past couple of years: visualising data. Here is a transcript of my talk.

This is a video of my talk from last month’s CS Forum 2011 in London. I had the pleasure of sharing the stage with some incredibly smart folks, so do make yourself comfortable and watch them all, particularly the excellent lightning talks by Shelly, Matthew, Nicole, and Sara.

Back in the spring, when I first sowed the seeds of this open project, I had no idea how things would play out. I really shouldn’t have been so worried.

Let me begin by extending a huge and sincere thanks to everyone who played their part in this, particularly those who responded to the survey, encouraged others to do so, and remained patient as I worked out what to do with the results, and to the attendees of CS Forum 2011 who offered such kind words following my sole destroying (you had to be there) attempt to squeeze the last six months into 20 minutes. I can’t deny it’s been fun.

Though the finished diagram is by no means perfect, I can say with a measure of confidence that not only are these the six commonest paths today’s practising content strategists have taken to reach the discipline, but that they demonstrate the extent of our varied skills and approaches. It only serves to emphasise how much we need to continue sharing a little of what we’ve picked up along the way.

I’d long considered public speaking to be a domain other people inhabited. That was, however, until the beginning of this year when I drew up a longlist of things that would take me out of my comfort zone, only to find that speaking in public occupied no less than three items.

I waited until the very last hour before making my submission for CS Forum 2011 before gasping in an equal measure of delight and horror weeks later upon seeing my name and mugshot amongst some of our industry’s most celebrated pracitioners. My mind rapidly turned to the question of how I was going to close an 18-year speaking gap between a school production and an international conference.

So imagine my relief when the chance arose to deliver a 5-minute lightning talk at the inaugural London Content Strategy Meetup event “Wrapping up Confab, unwrapping CS Forum”. I now had an excellent opportunity to put myself through the ordeal of speaking and see how I react under the pressure.