Jaguar Announced As Presenting Partner Of Sundance
London

LONDON – April 18, 2013: British car manufacturer Jaguar is today
announced as the Presenting Partner of the second Sundance London film and
music festival, to be held from 25-28 April at The O2 in London.

Adrian Hallmark, Jaguar Global Brand Director said: “The film
project by Jaguar is part of the pre-launch activity for the new F-TYPE
sports car and a genuine artistic project featuring world class talent. Our
aim is to reach a new and diverse audience and create a relationship with
Jaguar and our first sports car launch in 52 years.”

“Sundance London is the perfect setting for Jaguar to screen
‘Desire’ for the first time anywhere in the world. Our
partnership with Sundance London presents us with the ideal platform to
highlight Jaguar’s ambition to invest in innovative film projects of
outstanding production quality.”

Alex Hill, Chief Operating Officer & Chief Financial Officer of AEG
Europe, said: “We are delighted to welcome such a prestigious brand
as Jaguar as the Presenting Partner for Sundance London. The festival makes
for a unique opportunity to showcase Jaguar’s brand values, and we
are looking forward to an exciting partnership.”

Jaguar has collaborated with Ridley Scott Associates to create the short
feature film, ‘Desire’. Starring Golden Globe and Emmy Award
winning actor Damian Lewis, the 12-minute film features the new F-TYPE
sports car and was shot on location in South America. The film will screen
to press accredited by Sundance London at 12.30pm on Wednesday 24 April,
immediately following the Sundance London press conference at Cineworld,
The O2. It will be made available for public viewing online. View the
official trailer here: http://www.youtube.com/watch?v=nhJbPffYziA.

Desire tells the story of “Clark” (Damian Lewis), who
delivers cars for a living and runs into trouble after a chance encounter
with a mysterious, young woman (Shannyn Sossamon) in the middle of the
lawless desert. Directed by Adam Smith, the film is a story of betrayal,
retribution, passion and greed.

Ridley Scott Associate's Managing Director Kai-Lu Hsiung comments:
“The Sundance Film Festival is one of the world’s leading and
most respected film festivals, and Sundance London is a fitting place for
us to launch the first short feature film that we have created with Jaguar.
We really look forward to showing this to those who share our passion for
film.”

Throughout Sundance London at The O2, festivalgoers will be able to
experience a Jaguar F-TYPE vehicle display.

The following titles and media identifications are trademarks
owned by The Auto Channel, LLC and have been in continuous use
since 1987: The Auto Channel, Auto Channel and TACH all have
been in continuous use world wide since 1987, in Print, TV,
Radio, Home Video, Newsletters, On-line, and other interactive
media; all rights are reserved and infringement will be acted
upon with force.