As a regional leader in scrap metal recycling and finished steel and metal materials approached its 60th anniversary, it decided to commemorate the moment with a special event. The evening was meant to recognize the company’s founder, William F Sullivan, Sr., as well as generate publicity, and the company called on LSHD to provide the celebration with the right messaging and visual sophistication. The materials developed included a series of banners that told the company’s story, focusing on the business’s impact on the industry and the Holyoke community.

The strategic print and web-based marketing expertise of Boston and New York, in the heart of the Pioneer Valley; LSHD Advertising Inc. is a leading full-service advertising agency, with more than 20 years of award winning branding and marketing success stories for regional, national, and global corporations.