About Us

Welcome to dmcl marketing

Our Mission

Our mission is to help small businesses in Glasgow reach their full potential. We do this by getting our hands dirty, and providing sensible marketing services that help Glasgow SMEs to grow sustainably.

Our history

DMCL Marketing was founded in 2018 by our lead consultant, Danny McLoughlin. After years of working for start-ups in Glasgow, Budapest and Bali, for agencies in the USA and for clients around the world, he decided it was time to go back to his roots to help small businesses in his own country.

Seeing the size of the task at hand, he quickly roped in other experienced marketers to fill the gaps in his knowledge. The next step was to amass a pool of freelance talent from around the world to create a vast marketing toolkit for the companies of Glasgow to use, so they can take on the rest of the world.

Our 6-Step process

01

Assess

Before jumping in to anything, it makes sense to understand where we are, what the climate is and what the competition is doing.

02

Define

Once we understand the environment, we can start to define what the work will look like, what the objectives are and what the deliverables are.

03

Plan

After agreeing the scope of the project, we can start to put dates around actions, and go into more granular detail about how we actually achieve the objectives.

04

Execute

Get shit done. It’s as simple as that. Once we have a plan in place there is nothing holding us back. At this point we’ll be in regular communication to keep you informed of what’s going on.

05

Monitor

There’s no point in waiting until the objective is due, doing a quick report and finding out you’ve missed your targets. We’ll be on top of things so we can make adjustments if things aren’t going to plan.

06

Evaluate

We’ll debrief at the end of each project. We’ll sit down, look at what we did well, what we did badly and how we can improve the process going forward. It’s the only way to get better.