SEMA eNews Vol. 10, No. 30, July 26, 2007

CHUCK BLUM JOINS SAVE THE WORLD AIR, INC.

Save The World Air, Inc. today announced that Charles (Chuck) Blum, former head of the Specialty Equipment Market Association (SEMA), has assumed the positions of President and Chief Executive Officer of the company, effective today.

Mr. Blum served as President and Chief Executive Officer of SEMA from July 1980 to July 2002. During Mr. Blum's tenure, SEMA grew from 500 members to 6,500 members, and produces the largest automotive aftermarket industry trade show in the United States, attended by 130,000 trade visitors annually. Since retiring from SEMA, Mr. Blum has served as a consultant to various businesses.

Chairman of the Board Joseph Helleis commented, "Chuck was the clear-cut choice of our Board to move forward. He brings to our company a depth of knowledge of the automotive specialty parts industry that is almost unmatched, to which his more than 20 years as head of SEMA attests."

Commenting on his appointment, Mr. Blum said, "I look forward to the challenges and opportunities that lay ahead. We must get the word out effectively about our unique technologies, sell our products, and at the same time continue to fund the company adequately in order to meet our obligations. All of this will not happen overnight, so I ask for patience from our loyal stockholders and others. I look forward to working with a dedicated team to get this company back on track."

Save the World Air, Inc. is currently engaged in the product development, initial sales and marketing of products using proprietary technologies that can be installed on motor vehicles, motorcycles and stationary engines to reduce harmful emissions caused by internal combustion engines, as well as improve fuel efficiency and/or improve performance. These products include the ECOChargR ™, MAGChargR ™ and CAT-MATE®.