Rogers extends reach in Canadian sports by purchasing naming rights to Oilers' future home

Rogers Communications has bought the naming rights to the future home of the Edmonton Oilers, expanding its already wide reach in Canadian professional sports.

The telecommunications giant said in a statement Tuesday the downtown arena that is set to open in 2016 will be called Rogers Place. The announcement follows a 12-year, $5.2 billion media rights agreement between Rogers and the NHL.

Rogers also has naming rights for two other major venues. Baseball's Toronto Blue Jays and the CFL's Toronto Argonauts play at Rogers Centre. The home of the NHL's Vancouver Canucks is Rogers Arena.

Rogers owns the Blue Jays and with rival Bell is part owner of Maple Leaf Sports and Entertainment, whose properties include the NHL's Toronto Maple Leafs, the NBA's Toronto Raptors and MLS's Toronto FC.