Taiwanese company takes social media beating in wake of sexist Tweet

ASUS has issued an apology, via Twitter, regarding a sexist tweet issued from its official @ASUS account earlier today that has sparked a torrent of negative comments across social media sites.

The company's original "rear" comment, regarding a woman displaying the company's new Transformer All-in-One PC at the big Computex show, was yanked earlier in the day, but not before many copies of it began circulating the web.

Bob Brown is a news editor for Network World, blogs about network research, and works most closely with our staff's wireless/mobile reporters. Follow him on Twitter at Alphadoggs and connect via email at bbrown@nww.com