Co-founder, Pretotype Labs, Former Google Executive and Authority on Innovation

Alberto Savoia Biography

Alberto Savoia is a leading expert, coach, author and speaker on the topic of high-yield innovation through experimentation. His area of focus and expertise is in helping already successful and established companies innovate like startups. Most recently he was Innovation Agitator at Google where he was the most requested speaker on the topic of Innovation. His prior responsibilities at Google included leading the development and launch of Google’s multi-billion-dollar AdWords product.

Currently, Savoia is the co-founder of PretotypeLabs which he started in 2012 to help disseminate the theory and practice of pretotype-driven innovation which he developed while he was at Google. In addition to working directly with many Fortune 500 companies and fast-growing startups, he is also collaborating with Stanford University’s Graduate School of Business and continues to work with Google to create and lead courses and workshops in pretotyping. Prior to Google and PretotypeLabs, Savoia was director of software research at Sun Microsystem where he played a key role in the development of Java technology and tools and co-founder of two very innovative and influential software startups.

One of the constants in Savoia’s career has been his drive and passion for fostering and creating innovation in all of his endeavors. For this, he has won significant industry recognition and awards, including: The 2005 Wall Street Journal “Technical Innovator Award”, InfoWorld “Top 25 CTOs Award”, AlwaysOn “Top Innovators Award” (2004, 2005, 2006) and InfoWorld “Technology of the Year Award” (2005, 2006).

Savoia is a prolific author and speaker on the topic of innovation. He has recently co-authored the article "Entrepreneurial Innovation at Google" for IEEE Computer magazine and he the author of Pretotype It – Make sure you are building the right it before you build it right, which has been translated in over a dozen languages.

The way most software is designed, developed, and launched has changed...

Books

The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

Speaking Topics

Innovate Like a Startup, Go to Market Like a Grownup

Large organizations have enormous innovation potential at their disposal. The number of innovative products and services that reach the market and succeed, however, is a very small fraction of that potential. The quantity and type of innovation a company achieves is directly related to the way it approaches, fosters, selects, and funds innovation efforts. Large companies tend to build upon and around their past and current successes which leads them to a very narrow innovation spectrum and inhibits most breakthrough innovation.
In this presentation, based on his Stanford workshop by the same title, Alberto Savoia leverages his own experiences as both a successful serial startup entrepreneur and as an innovation agitator at Google to show you how already established and successful companies can innovate like startups, but also leverage their existing resources and market reach to significantly increase their odds of market success with innovative products.

Unleash the Innovators - Entrepreneurial Innovation at Google

Google does many things differently, and the way it approaches innovation is one of the most distinctive aspects of its culture, and something most large companies could learn from.
In this presentation, Googles early employee and Innovation Agitator Alberto Savoia describes how the companys core belief that great innovation can come from anyone at any time has shaped its culture and its practices, and has led to some of its most notable successes. From Googles famous 20% time rule that gives employees one day a week to pursue their own projects, to its flat organizational structure and the unique role of managers, to its data-driven process for testing new ideas to ensure fast failure, Alberto will explain how Google has managed to keep true to its startup roots and core beliefs as it grew into one of the largest companies in the world. Finally, Alberto explains how any company can successfully adapt Googles innovation practices to their existing culture.

The Pretotyping Manifesto - Make Sure You Are Building the Right It Before You Build It Right

Have you ever poured your heart, blood, sweat, tears and money to build, perfect and launch an innovative "can't miss" new product or feature ... and then discovered that your "can't miss" idea turned out to be something that few customers actually wanted or needed? We call this scenario "The Innovator's Nightmare" and it's something that most innovative companies have to deal with because, as decades of data show, most new products and most innovations fail in the market.
Pretotyping, an innovation technique developed and perfected at Google and now taught at Stanford and many other organizations and companies, can help you avoid "The Innovator's Nightmare" by helping you make sure that you are building the right 'it' before you invest too much time and money to build 'it' right. In addition, pretotyping helps you make the most of your innovation potential, because it makes it possible for you to explore and test, quickly and cheaply, new crazy ideas that would normally be dismissed as too risky or expensive to try. By combining these two benefits of pretotyping, an established and successful company can maximize its chances for successful breakthrough innovation.
In this presentation Alberto Savoia, former Google Innovation Agitator, Engineering Director and one of its most popular speakers, will introduce the basic principles, techniques, tools and metrics for pretotyping, with many real-world examples and case studies.

FAQs

HOW TO BOOK Alberto Savoia?

Our booking agents have successfully helped clients around the world secure talent like Alberto Savoia for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Alberto Savoia, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Alberto Savoia or any other celebrity of your choice.

HOW MUCH DOES IT COST TO BOOK Alberto Savoia?

Booking fees for Alberto Savoia, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Alberto Savoia, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

WHO IS THE AGENT FOR Alberto Savoia?

All American Entertainment has successfully secured celebrity talent like Alberto Savoia for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Alberto Savoia for your next private or corporate function.

WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Alberto Savoia or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Alberto Savoia or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Check Availability

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Co-founder, Pretotype Labs, Former Google Executive and Authority on Innovation

Alberto Savoia Biography

Alberto Savoia is a leading expert, coach, author and speaker on the topic of high-yield innovation through experimentation. His area of focus and expertise is in helping already successful and established companies innovate like startups. Most recently he was Innovation Agitator at Google where he was the most requested speaker on the topic of Innovation. His prior responsibilities at Google included leading the development and launch of Google’s multi-billion-dollar AdWords product.

Currently, Savoia is the co-founder of PretotypeLabs which he started in 2012 to help disseminate the theory and practice of pretotype-driven innovation which he developed while he was at Google. In addition to working directly with many Fortune 500 companies and fast-growing startups, he is also collaborating with Stanford University’s Graduate School of Business and continues to work with Google to create and lead courses and workshops in pretotyping. Prior to Google and PretotypeLabs, Savoia was director of software research at Sun Microsystem where he played a key role in the development of Java technology and tools and co-founder of two very innovative and influential software startups.

One of the constants in Savoia’s career has been his drive and passion for fostering and creating innovation in all of his endeavors. For this, he has won significant industry recognition and awards, including: The 2005 Wall Street Journal “Technical Innovator Award”, InfoWorld “Top 25 CTOs Award”, AlwaysOn “Top Innovators Award” (2004, 2005, 2006) and InfoWorld “Technology of the Year Award” (2005, 2006).

Savoia is a prolific author and speaker on the topic of innovation. He has recently co-authored the article "Entrepreneurial Innovation at Google" for IEEE Computer magazine and he the author of Pretotype It – Make sure you are building the right it before you build it right, which has been translated in over a dozen languages.

Alberto Savoia Speaking Topics

Innovate Like a Startup, Go to Market Like a Grownup

Large organizations have enormous innovation potential at their disposal. The number of innovative products and services that reach the market and succeed, however, is a very small fraction of that potential. The quantity and type of innovation a company achieves is directly related to the way it approaches, fosters, selects, and funds innovation efforts. Large companies tend to build upon and around their past and current successes which leads them to a very narrow innovation spectrum and inhibits most breakthrough innovation.
In this presentation, based on his Stanford workshop by the same title, Alberto Savoia leverages his own experiences as both a successful serial startup entrepreneur and as an innovation agitator at Google to show you how already established and successful companies can innovate like startups, but also leverage their existing resources and market reach to significantly increase their odds of market success with innovative products.

Unleash the Innovators - Entrepreneurial Innovation at Google

Google does many things differently, and the way it approaches innovation is one of the most distinctive aspects of its culture, and something most large companies could learn from.
In this presentation, Googles early employee and Innovation Agitator Alberto Savoia describes how the companys core belief that great innovation can come from anyone at any time has shaped its culture and its practices, and has led to some of its most notable successes. From Googles famous 20% time rule that gives employees one day a week to pursue their own projects, to its flat organizational structure and the unique role of managers, to its data-driven process for testing new ideas to ensure fast failure, Alberto will explain how Google has managed to keep true to its startup roots and core beliefs as it grew into one of the largest companies in the world. Finally, Alberto explains how any company can successfully adapt Googles innovation practices to their existing culture.

The Pretotyping Manifesto - Make Sure You Are Building the Right It Before You Build It Right

Have you ever poured your heart, blood, sweat, tears and money to build, perfect and launch an innovative "can't miss" new product or feature ... and then discovered that your "can't miss" idea turned out to be something that few customers actually wanted or needed? We call this scenario "The Innovator's Nightmare" and it's something that most innovative companies have to deal with because, as decades of data show, most new products and most innovations fail in the market.
Pretotyping, an innovation technique developed and perfected at Google and now taught at Stanford and many other organizations and companies, can help you avoid "The Innovator's Nightmare" by helping you make sure that you are building the right 'it' before you invest too much time and money to build 'it' right. In addition, pretotyping helps you make the most of your innovation potential, because it makes it possible for you to explore and test, quickly and cheaply, new crazy ideas that would normally be dismissed as too risky or expensive to try. By combining these two benefits of pretotyping, an established and successful company can maximize its chances for successful breakthrough innovation.
In this presentation Alberto Savoia, former Google Innovation Agitator, Engineering Director and one of its most popular speakers, will introduce the basic principles, techniques, tools and metrics for pretotyping, with many real-world examples and case studies.

FAQs on booking Alberto Savoia

How to book Alberto Savoia?

Our booking agents have successfully helped clients around the world secure talent like Alberto Savoia for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Alberto Savoia, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Alberto Savoia or any other celebrity of your choice.

How much does it cost to book Alberto Savoia?

Booking fees for Alberto Savoia, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Alberto Savoia, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.

Who is the agent for Alberto Savoia?

All American Entertainment has successfully secured celebrity talent like Alberto Savoia for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Alberto Savoia for your next private or corporate function.

What is a full-service talent booking agency?

All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Alberto Savoia or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Alberto Savoia or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Alberto Savoia is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Alberto Savoia for your event is $20,000 - $30,000. Alberto Savoia generally travels from CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Aaron Dignan, Guy Kawasaki, Clayton Christensen, Peter Sheahan and Ram Charan. Contact All American Speakers for ratings, reviews, videos and information on scheduling Alberto Savoia for an upcoming event.

Alberto Savoia Speaker Videos

Executive Perspectives: Alberto Savoia on Pretotyping

Why do most products fail? VMware sat down with innovation agitator Alberto Savoia to learn how the process of pretotyping helps companies build the right products.

GTAC 2011: Opening Keynote Address

The way most software is designed, developed, and launched has changed dramatically over the last decade -- but what about testing? Alberto Savoia believes that software testing as we knew it is dead...

Alberto Savoia Speaking Topics

Innovate Like a Startup, Go to Market Like a Grownup

Large organizations have enormous innovation potential at their disposal. The number of innovative products and services that reach the market and succeed, however, is a very small fraction of that potential. The quantity and type of innovation a company achieves is directly related to the way it approaches, fosters, selects, and funds innovation efforts. Large companies tend to build upon and around their past and current successes which leads them to a very narrow innovation spectrum and inhibits most breakthrough innovation.
In this presentation, based on his Stanford workshop by the same title, Alberto Savoia leverages his own experiences as both a successful serial startup entrepreneur and as an innovation agitator at Google to show you how already established and successful companies can innovate like startups, but also leverage their existing resources and market reach to significantly increase their odds of market success with innovative products.

Unleash the Innovators - Entrepreneurial Innovation at Google

Google does many things differently, and the way it approaches innovation is one of the most distinctive aspects of its culture, and something most large companies could learn from.
In this presentation, Googles early employee and Innovation Agitator Alberto Savoia describes how the companys core belief that great innovation can come from anyone at any time has shaped its culture and its practices, and has led to some of its most notable successes. From Googles famous 20% time rule that gives employees one day a week to pursue their own projects, to its flat organizational structure and the unique role of managers, to its data-driven process for testing new ideas to ensure fast failure, Alberto will explain how Google has managed to keep true to its startup roots and core beliefs as it grew into one of the largest companies in the world. Finally, Alberto explains how any company can successfully adapt Googles innovation practices to their existing culture.

The Pretotyping Manifesto - Make Sure You Are Building the Right It Before You Build It Right

Have you ever poured your heart, blood, sweat, tears and money to build, perfect and launch an innovative "can't miss" new product or feature ... and then discovered that your "can't miss" idea turned out to be something that few customers actually wanted or needed? We call this scenario "The Innovator's Nightmare" and it's something that most innovative companies have to deal with because, as decades of data show, most new products and most innovations fail in the market.
Pretotyping, an innovation technique developed and perfected at Google and now taught at Stanford and many other organizations and companies, can help you avoid "The Innovator's Nightmare" by helping you make sure that you are building the right 'it' before you invest too much time and money to build 'it' right. In addition, pretotyping helps you make the most of your innovation potential, because it makes it possible for you to explore and test, quickly and cheaply, new crazy ideas that would normally be dismissed as too risky or expensive to try. By combining these two benefits of pretotyping, an established and successful company can maximize its chances for successful breakthrough innovation.
In this presentation Alberto Savoia, former Google Innovation Agitator, Engineering Director and one of its most popular speakers, will introduce the basic principles, techniques, tools and metrics for pretotyping, with many real-world examples and case studies.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

AAE is one of the premier celebrity booking agencies and top keynote speakers bureaus in the world. Let us help you find the perfect motivational speaker, celebrity, or entertainer for your next corporate event.