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Those who are wondering if Pinterest is worth adding to their marketing strategies should know that the platform is growing by leaps and bounds. Pinterest has been the lone holdout in making an initial public offering so far among the major social media networks. MORE

Thanks to Pinterest, you can now do even more with your smartphone or tablet. Pinterest also announced two other features: “Instant Ideas” and “Shop the Look.”. Shop the Look enables Pinterest users to find—and buy—products within the pins they find and curate. MORE

Toon Time: Pinterest to the Rescue. Erin Feldman Guest Posts Social Media Waxing Off With Sarah and Sheldon clutter organizing pinterest SarahErin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. MORE

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Pinterest and Instagram are great ways for organizations to connect with customers. Who uses Pinterest? MORE

Social media posts that include images generate higher engagement , so it’s not surprising that image-centric platforms such as Pinterest and Instagram are getting the attention of online retailers. They’re also disproportionately using Pinterest to plan for these moments. MORE

Is Pinterest worth your time and effort? Now, Pinterest says, marketers should consider getting in on the action. In a published survey, Pinterest asserts : Compared to other sites, Pinterest is more likely to impact what people buy. MORE

Pinterest focuses on e-commerce. Though LinkedIn is helping marketers share their wares with consumers, Pinterest is taking a different approach: It’s connecting users to specific products they can buy through the platform. MORE

Pinterest introduces international search options. On Thursday, Pinterest announced localized search options, which give users results customized by language and country. Nearly half of Pinterest’s 100 million active users live outside the U.S., MORE

It may surprise some of you to learn that social media giant Pinterest didn’t invent the verb “pin.” Although Pinterest has lost a couple of battles in this arena, it is determined to win the war. Pinterest cannot prohibit other companies from using the word pin to describe that well-known operation, which is exactly how the evidence demonstrates that Pintrips uses the word pin here,” according to the court ruling in the U.S. Don’t use ‘pin’ or ‘Pinterest’ in the name. MORE

Pinterest is making a play to cut into Google’s dominance over the search ad market. It’s a natural progression for Pinterest, which has evolved into an important search tool for consumers seeking ideas on anything from what to have for dinner to which sofa to purchase. MORE

In an effort to compete for brands’ and fans’ affections, Pinterest has opened its application program interface to all third-party tools. Earlier this summer, Pinterest opened its API to a select group of developers, which led to integrations with companies like Polyvore, IFTTT and Topshop. MORE

Pinterest is upping its game for brands with tools aimed at making marketers’ lives easier. Pinterest is also starting to test a way for advertisers in the U.S. The image-based social platform is launching the Marketing Developer Program with 10 social publishing tool providers. MORE

Pinterest is making strides towards fixing Silicon Valley’s workplace diversity problem—a move that could garner some positive PR. Pinterest’s blog post states that though many organizations publicly share their workforce data, not much progress in increasing diversity has been made. MORE

Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. Pinterest and Instagram have distinct purposes and applications, so a better question is: Why would you limit your reach and capabilities by choosing one over the other? A Pinterest user focuses on discovery of other user’s content in common areas of interest. MORE

are an important and growing part of social media, accentuated by recently announced Instagram and Pinterest features. Pinterest is on the visual and mobile marketing bandwagon as well. Pinterest is also testing animated pins, which will move when users scroll. MORE

Here’s the case for why you, a savvy marketer/social media manager, should add Pinterest to your company’s online presence. Pinterest = Plenty of People with Purchasing Power. Pinterest just surpassed 100 million users , Pinterest reports, which is a major milestone for the company. MORE

So this just happened: One of my more than 3,000 pins on Pinterest was just DELETED! Since its launch in 2010, Pinterest has provided me with a space to collect content from around the Web, such as recipes, quotes, home decorating ideas, life hacks and fashion inspiration. PinterestMORE

Pinterest announced Thursday it would shut down affiliate links, a move that has made many bloggers angry and has others wondering what the visual social media site is planning. So #Pinterest is removing all affiliate links from this day forward??? Pinterest bans affiliate links. MORE

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. Brands Communications & PR Facebook Content Marketing Instagram analytics Pinterest DataWith June in full swing, it’s just a matter of time before Father’s Day is upon us. According to the National Retail Federation, consumer spending will reach a near-record […]. MORE

alone—Pinterest shouldn’t be snubbed by any organization, including those in health care. Once these videos are on YouTube, create a Pinterest board. That way, the embedded video can play to an entirely new audience on Pinterest. Are you using Pinterest to market your facility? MORE

Brand managers who use Pinterest to connect with followers and customers should success depends on machine learning. Pinterest has been improving its platform over the last few years using data science. MORE

Especially if women are your target market, Pinterest is an invaluable tool to add to your marketing toolkit. Below you’ll find three ways to boost your seasonal marketing with Pinterest. Share the Pinterest love. Don’t forget to include a link to your Pinterest board! MORE

The post Top Easter Social Media Trends for Pinterest, Facebook, & Instagram appeared first on NewsWhip. How can brands and publishers make sure that their Easter content is truly “egg-cellent”? Our latest report explores the trends to know. With consumers ready to celebrate spring and the St. Patrick’s Day revelries over, Easter is the next big holiday for social media. In our latest report, we take a look at how content […]. MORE

Pinterest is about to make a lot more money—theoretically, anyway. That means even the mom-and-pop shops can now reach the more than 100 million users on Pinterest. Pinterest will enable brand managers to upload databases of customer emails—much like Twitter and Facebook currently do. MORE

With 175 million monthly active users , there’s no denying the popularity of Pinterest. Rather than connecting with friends and family, Pinterest users are actively searching for communications from brands. So how do you use Pinterest for your PR efforts? MORE

Pinterest isn’t just for organizations in the fashion, food, sports, homes and retail industries. A software organization started pinning its blog posts to Pinterest. Pinterest users are not their decision makers, but they do influence purchase decisions. MORE

Pinterest is working with Oracle’s Data Cloud to prove that online pins are translating to in-store purchases. Pinterest’s study also found: Consumers who engage with brand posts on Pinterest are three times more likely to be existing customers. MORE

Facebook and Pinterest are advancing their ad platforms—and exposing those platforms’ maturity levels in doing so. Pinterest is adding ad features that users can already find in more mature ad platforms like Twitter, Google, Instagram and Facebook. MORE

Pinterest has evolved a lot in the past few weeks. Why should your brand be on Pinterest? Sales messages and overt PR announcements don’t and won’t work on Pinterest. Leave it at home when planning PR activities for Pinterest. What are your tips for Pinterest as a PR pro? MORE

If you’re a parent, you probably recognize Pinterest as the place where overachieving parents go to make the rest of us feel inadequate. No more is this uniqueness demonstrated than in the PepsiCo’s Quaker Oats Pinterest page. Pinterest is engineered for monetization. MORE

Pinterest on Tuesday announced the arrival of “buyable pins,” which will enable users to search for pins within a certain price range, choose a color for products such as clothes and buy directly through Pinterest’s app. Rich pins (those that have information such as the ingredients to a recipe or items needed for a project) also have “buy it” buttons, enabling users to buy the list of products without leaving Pinterest. Shopping on your smartphone is about to get easier. MORE

In our latest social media insights report, we take a look at the top trends for Mother’s Day content across the web, Facebook, Pinterest, and Instagram. Brands Communications & PR Facebook Content Marketing Instagram analytics Pinterest DataWhat’s the best way to celebrate Mother’s Day? If you’re an A-list celebrity, it’s through a heartfelt Mother’s Day post. For example, this post from One Direction’s Liam Payne […]. MORE

Pinterest is a good medium for patient education because many people learn best visually. Pinterest is a good way to give patients reminders about how to take care of their health, in general. Images can help convey information that would be much harder to digest in words. MORE

Pinterest. After all, Pinterest is still growing at a pretty significant clip. Historically, Pinterest has done a fantastic job of driving traffic, often one of the Holy Grails of measurement for the modern marketer. 75 percent of Pinterest usage takes place on mobile devices. MORE

Tiffany Beveridge turned her Pinterest boards about Quinoa—her “ imaginary well-dressed daughter ”—into a book of the same nature. On Tuesday, Pinterest announced that “ promoted pins ,” or advertisements within users’ home feeds, are now open to all U.S.-based MORE

There’s further proof that video is completely taking over internet content: Now Pinterest supports video advertising. Pinterest was previously the last major social media platform to not allow moving picture advertisements. MORE

Pinterest has announced a pair of updates that might help the visual social media site catch up to competitors such as Twitter and Facebook. The first is native video offerings that include autoplay features for Pinterest partners (read: advertisers). MORE

YouTube and Pinterest are combating spam and rogue advertising on their respective platforms. Meanwhile, Pinterest seems to have found the secret sauce in combatting spam. percent,” Marty Weiner, Pinterest''s "Black Ops" manager said in a blog post. MORE

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If you’re a parent, you probably recognize Pinterest as the place where overachieving parents go to make the rest of us feel inadequate. No more is this uniqueness demonstrated than in the PepsiCo’s Quaker Oats Pinterest page. Pinterest is engineered for monetization.

Pinterest has evolved a lot in the past few weeks. Why should your brand be on Pinterest? Sales messages and overt PR announcements don’t and won’t work on Pinterest. Leave it at home when planning PR activities for Pinterest. What are your tips for Pinterest as a PR pro?

There’s further proof that video is completely taking over internet content: Now Pinterest supports video advertising. Pinterest was previously the last major social media platform to not allow moving picture advertisements.

Pinterest is upping its game for brands with tools aimed at making marketers’ lives easier. Pinterest is also starting to test a way for advertisers in the U.S. The image-based social platform is launching the Marketing Developer Program with 10 social publishing tool providers.

Social media posts that include images generate higher engagement , so it’s not surprising that image-centric platforms such as Pinterest and Instagram are getting the attention of online retailers. They’re also disproportionately using Pinterest to plan for these moments.

In an effort to compete for brands’ and fans’ affections, Pinterest has opened its application program interface to all third-party tools. Earlier this summer, Pinterest opened its API to a select group of developers, which led to integrations with companies like Polyvore, IFTTT and Topshop.

With 175 million monthly active users , there’s no denying the popularity of Pinterest. Rather than connecting with friends and family, Pinterest users are actively searching for communications from brands. So how do you use Pinterest for your PR efforts?

Pinterest is making strides towards fixing Silicon Valley’s workplace diversity problem—a move that could garner some positive PR. Pinterest’s blog post states that though many organizations publicly share their workforce data, not much progress in increasing diversity has been made.

Is Pinterest worth your time and effort? Now, Pinterest says, marketers should consider getting in on the action. In a published survey, Pinterest asserts : Compared to other sites, Pinterest is more likely to impact what people buy.

Pinterest isn’t just for organizations in the fashion, food, sports, homes and retail industries. A software organization started pinning its blog posts to Pinterest. Pinterest users are not their decision makers, but they do influence purchase decisions.

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Pinterest and Instagram are great ways for organizations to connect with customers. Who uses Pinterest?

are an important and growing part of social media, accentuated by recently announced Instagram and Pinterest features. Pinterest is on the visual and mobile marketing bandwagon as well. Pinterest is also testing animated pins, which will move when users scroll.

Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. Pinterest and Instagram have distinct purposes and applications, so a better question is: Why would you limit your reach and capabilities by choosing one over the other? A Pinterest user focuses on discovery of other user’s content in common areas of interest.

Pinterest is about to make a lot more money—theoretically, anyway. That means even the mom-and-pop shops can now reach the more than 100 million users on Pinterest. Pinterest will enable brand managers to upload databases of customer emails—much like Twitter and Facebook currently do.

Pinterest has announced a pair of updates that might help the visual social media site catch up to competitors such as Twitter and Facebook. The first is native video offerings that include autoplay features for Pinterest partners (read: advertisers).

YouTube and Pinterest are combating spam and rogue advertising on their respective platforms. Meanwhile, Pinterest seems to have found the secret sauce in combatting spam. percent,” Marty Weiner, Pinterest''s "Black Ops" manager said in a blog post.

Pinterest is a good medium for patient education because many people learn best visually. Pinterest is a good way to give patients reminders about how to take care of their health, in general. Images can help convey information that would be much harder to digest in words.

Those who are wondering if Pinterest is worth adding to their marketing strategies should know that the platform is growing by leaps and bounds. Pinterest has been the lone holdout in making an initial public offering so far among the major social media networks.

Pinterest is making a play to cut into Google’s dominance over the search ad market. It’s a natural progression for Pinterest, which has evolved into an important search tool for consumers seeking ideas on anything from what to have for dinner to which sofa to purchase.

Pinterest announced Thursday it would shut down affiliate links, a move that has made many bloggers angry and has others wondering what the visual social media site is planning. So #Pinterest is removing all affiliate links from this day forward??? Pinterest bans affiliate links.

So this just happened: One of my more than 3,000 pins on Pinterest was just DELETED! Since its launch in 2010, Pinterest has provided me with a space to collect content from around the Web, such as recipes, quotes, home decorating ideas, life hacks and fashion inspiration. Pinterest

Toon Time: Pinterest to the Rescue. Erin Feldman Guest Posts Social Media Waxing Off With Sarah and Sheldon clutter organizing pinterest SarahErin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas.

Tiffany Beveridge turned her Pinterest boards about Quinoa—her “ imaginary well-dressed daughter ”—into a book of the same nature. On Tuesday, Pinterest announced that “ promoted pins ,” or advertisements within users’ home feeds, are now open to all U.S.-based

Pinterest is working with Oracle’s Data Cloud to prove that online pins are translating to in-store purchases. Pinterest’s study also found: Consumers who engage with brand posts on Pinterest are three times more likely to be existing customers.

Pinterest focuses on e-commerce. Though LinkedIn is helping marketers share their wares with consumers, Pinterest is taking a different approach: It’s connecting users to specific products they can buy through the platform.

It may surprise some of you to learn that social media giant Pinterest didn’t invent the verb “pin.” Although Pinterest has lost a couple of battles in this arena, it is determined to win the war. Pinterest cannot prohibit other companies from using the word pin to describe that well-known operation, which is exactly how the evidence demonstrates that Pintrips uses the word pin here,” according to the court ruling in the U.S. Don’t use ‘pin’ or ‘Pinterest’ in the name.

alone—Pinterest shouldn’t be snubbed by any organization, including those in health care. Once these videos are on YouTube, create a Pinterest board. That way, the embedded video can play to an entirely new audience on Pinterest. Are you using Pinterest to market your facility?

Facebook and Pinterest are advancing their ad platforms—and exposing those platforms’ maturity levels in doing so. Pinterest is adding ad features that users can already find in more mature ad platforms like Twitter, Google, Instagram and Facebook.

Pinterest on Tuesday announced the arrival of “buyable pins,” which will enable users to search for pins within a certain price range, choose a color for products such as clothes and buy directly through Pinterest’s app. Rich pins (those that have information such as the ingredients to a recipe or items needed for a project) also have “buy it” buttons, enabling users to buy the list of products without leaving Pinterest. Shopping on your smartphone is about to get easier.

Brand managers who use Pinterest to connect with followers and customers should success depends on machine learning. Pinterest has been improving its platform over the last few years using data science.

Pinterest. After all, Pinterest is still growing at a pretty significant clip. Historically, Pinterest has done a fantastic job of driving traffic, often one of the Holy Grails of measurement for the modern marketer. 75 percent of Pinterest usage takes place on mobile devices.

Here’s the case for why you, a savvy marketer/social media manager, should add Pinterest to your company’s online presence. Pinterest = Plenty of People with Purchasing Power. Pinterest just surpassed 100 million users , Pinterest reports, which is a major milestone for the company.

The post Top Easter Social Media Trends for Pinterest, Facebook, & Instagram appeared first on NewsWhip. How can brands and publishers make sure that their Easter content is truly “egg-cellent”? Our latest report explores the trends to know. With consumers ready to celebrate spring and the St. Patrick’s Day revelries over, Easter is the next big holiday for social media. In our latest report, we take a look at how content […].

Thanks to Pinterest, you can now do even more with your smartphone or tablet. Pinterest also announced two other features: “Instant Ideas” and “Shop the Look.”. Shop the Look enables Pinterest users to find—and buy—products within the pins they find and curate.

In our latest social media insights report, we take a look at the top trends for Mother’s Day content across the web, Facebook, Pinterest, and Instagram. Brands Communications & PR Facebook Content Marketing Instagram analytics Pinterest DataWhat’s the best way to celebrate Mother’s Day? If you’re an A-list celebrity, it’s through a heartfelt Mother’s Day post. For example, this post from One Direction’s Liam Payne […].

In our latest social media insights report, we take a look at the top trends for Father’s Day content across the web, Facebook, Pinterest, LinkedIn, and Instagram. Brands Communications & PR Facebook Content Marketing Instagram analytics Pinterest DataWith June in full swing, it’s just a matter of time before Father’s Day is upon us. According to the National Retail Federation, consumer spending will reach a near-record […].