Fringenuity fundraising: building a better world

Legal Stuff:

Fringe is the property of Warner Brothers Studio and Fox Network. Fringenuity is not associated with Fringe in any way, we are here only to support and promote the show through social media. No copyright infringement is intended. All photos, articles, etc. are the property of their original owners.

Fourth: Try to construct a list of thoughtful and informative tweets before the event. These can be copied and pasted for easy tweets. Use some witty Fringe sayings, link some of the official promo videos, list your fave Astrid memories —- be creative! Cool tweets are more likely to earn re-tweets, and this immensely helps trending. If you add “Please RT” at the end of a tweet, many people will do it!

Fifth: Tell everyone Fringie about the event. There is strength in numbers – remember that the more unique tweeters we have, the more likely we are to trend, and for a longer duration of time.

Ok, so do you agents have that down? Good. Here is the regular protocol to follow:

Campaign Details and Important Information

Event Times

Friday February 3, 2012

Main Wave – 8PM EST (1AM GMT)

West Coast Wave – 8PM PST (11PM EST / 4AM GMT)

1) Don’t use #TakeTheLead before the designated time: 1 HOUR before Fringe airs.

2) One # term per Tweet.

3) Lots of people tweeting matters more than the number of tweets.

4) Those with lots of followers help out a lot!

5) We want to pique the interest of non-Fringe fans.

6) We can discuss aspects of the show in our tweets -TRY to include the word FRINGE (with no #) in your tweet if possible. This week ASTRID FARNSWORTH, KICK ASTRID, and JASIKA NICOLE are also requested phrases.

7) Private accounts must have their locked status removed, as the tweets from these accounts do not count toward the trend tally.

8) Retweets are the easiest way to help out the trending effort. Just search for the hashtag #TakeTheLead, and retweet the ones that are interesting to you. If you know how to use a Twitter application suite like TweetDeck or HootSuite, this is made even easier.