This guest post comes from our friends at Mailgun, the email service built by and for developers. Mailgun integrates beautifully with Dyspatch, empowering seamless collaboration between developers and marketers on transactional email. Transactional emails are the greatest thing to happen to digital business since, well, the internet. Do you know what types of emails get the highest

The Disconnect Between Loyalty Programs, Apps, and Emails

Matt Harris | February 13, 2019

As the old saying has it,“Strategy without execution is hallucination.” This is precisely why efforts to improve customer experience can be hit or miss. Despite all their talk about personalization and creating exceptional customer journeys, marketers often fail to execute and instead offer disjointed, alienating experiences. A Starbucks customer and loyalty app user, for instance,

How to Build a Code of Conduct

Noah Warder | February 7, 2019

When I first joined Dyspatch, back in 2015, we had 10 employees. Our small size made it easy to communicate expectations across the company. Our definition of ‘team’ was pretty fast and loose, we had a daily all-hands stand-up that every individual spoke at, and as far as Human Resources (HR) or a code of

Transactional Email Hall of Fame and Hall of Shame – January 2019

Dyspatch | January 31, 2019

Welcome to our monthly Email Hall of Fame / Hall of Shame, highlighting some the best and worst transactional and triggered emails. This month’s selection features emails from Warby Parker, PayPal, lululemon, and more. We hope you enjoy them — and learn from them — as much as we do. Hall of Fame: Who: Warby

Building a scalable GraphQL server, with lessons from OData

Graeme Hill | January 24, 2019

GraphQL is awesome for clients GraphQL offers a lot of power and flexibility to the API consumer. For example, the following query will fetch a list of users along with their id, email, and group: { users { id email group { id name } } } The API consumer loves this because: They get

The Importance of Effective Onboarding to New-Hire Success

Raphael Flores | January 22, 2019

No matter how old someone is, starting a new job can feel a lot like the first day at a new school, with all the anxiety associated with adjusting to new surroundings, new people, and new situations. An effective onboarding strategy plays a key role in easing that anxiety and helping new team members find

How to Boost B2B Email Outreach with AI and Machine Learning

Matt Harris | January 17, 2019

No one likes to leave money on the table, but many B2B marketers do it again and again with their email messaging. Every time a customer, existing or prospective, opens an email, it’s an opportunity. It’s your chance to cross- or upsell a current user, or to engage a prospect and move them along in