Gondelman, a writer for John Oliver’s weekly political satire show Last Week Tonight and a lifelong Patriots fan, is the person behind the effort. The comedian, who said his grandmother was buried in a Tom Brady (the team’s quarterback) jersey, cited the Patriot’s close relationship with President Donald Trump and created the hashtag; #AGoodGame, which has reached close to two million users since February 2.

“If you have political Patriots fan ambivalence,” wrote Gondelman, “maybe pledge a little money to a good cause when they score using the hashtag: #AGoodGame.” Since Gondelman’s initial tweet, hundreds of Patriots fans have pledged to donate to organizations like American Civil Liberties Union, Southern Poverty Law Center, and National Association for the Advancement of Colored People. It’s not a huge surprise that New England Patriots fans are standing up to Trump. After all, all six New England states voted for Hillary Clinton in this past election.

So what has the fans particularly riled up? The Patriots’ ties to Trump, specifically those of its owner and star quarterback. In an interview with Fox News on February 3, Kraft talked about his relationship with President Trump and shared that “Trump called him every week for a year” after his wife died. Kraft’s wife of 48 years died of ovarian cancer in 2011, and according to the Pats-owner, “that was the most difficult thing that happened” to him. At a time when he says his family thought he would not make it, Kraft received support from his old friend, Donald Trump. Kraft has known Trump for more than two decades and attended his and Melania’s wedding. In November 2016, CBS reported that the billionaire was seen entering the Trump Towers, though he did not share the details of his visit.

Vocal about his support for the Patriots, President Trump has attended games at Gillette Stadium as Kraft’s guest in the past. A day before the inauguration, Kraft attended a dinner party thrown exclusively by President Trump for donors. During his speech, Trump wished Kraft and the Patriots good luck. Although Kraft has been shying away from making political statements, he told Fox News that the president’s intent was to “to do things that can help the business environment in America.” FORBES asked the team whether Kraft would be addressing the fans’ worries, but hasn’t received a response yet.

Tom Brady, the Patriots quarterback who has also been vilified for his ties to Trump, told WEEI, a Boston radio station, in September 2015 that the then presidential nominee had told Kraft to give a “Make America Great Again” hat to Brady, Trump's sometime golf buddy and good friend. During the donor’s dinner on inauguration weekend, President Trump said that Brady had given him a call and congratulated his presidency.

Kraft told FORBES in 2015 that he and his wife only disagreed once, and that was when he bought the team from James Busch Orthwein in 1994 for $172 million, the highest price ever paid for any team in the world at the time. Mrs. Kraft, who - according to her husband - preferred to solve the NYTimes crossword puzzle on Sundays, later started appreciating the game and the Patriots. It was certainly a good investment. According to FORBES, the Patriots are the second most valuable NFL team in the nation, worth $3.4 billion.

Kraft isn’t the only sports team owner with ties to Trump and his administration. New York Jets owner Woody Johnson, for example, will be the ambassador to Britain under Trump, and Todd Ricketts, co-owner of the Chicago Cubs, will be the president’s deputy commerce secretary. President Trump’s contested nominee for Secretary of Education, Betsy DeVos, is the daughter-in-law of billionaire Richard DeVos, who owns NBA’s Orlando Magic. So far none of these other teams fans have staged any protests or set up Twitter campaigns to raise money for nonprofits although the owner of the Jacksonville Jaguars, Shahid Khan told the New York Times that he opposed President Trump's ban on refugees. With just $500 in his pocket, Khan immigrated to the U.S. from Pakistan at the age of 16.

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