The International Olympic Committee’s (IOC) page on Foursquare features historical facts about the Olympics, information about the London 2012 Olympic stadiums and facilities, and will soon feature locations where athletes have trained and places that might have inspired them.

When users ‘check-in’ to any one of the Olympics venues listed on Foursquare or any other sporting venue twice or more, they will be able to ‘unlock’ a specially created Olympics badge and the chance to win a ticket to the games. Users also have to follow the IOC on Foursquare to unlock the badge.

There is only one ticket to the London 2012 Olympic Games available to Foursquare users.

Alex Huot, head of social media for the IOC, said: “Our integration with Foursquare and the ability to leave location-based tips from the athletes is one more way to serve highly engaged fans of the Olympic Games and to integrate social media directly into the Olympic fan experience.

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“We wanted to do something fun and thank our fans who make an effort to stay fit by offering them a chance to win a trip to the Olympics.

“As we move forward we are going to ask some questions to athletes as to where they began their training and share those tips to our fan base. We think that it could also inspire fans not only to follow Olympians but to discover places that helped them become Olympians.

“Overall we want people to stay fit and to be inspired by the athletes before, during and after the Games. This could be a fun and interesting way to do just that and help raise the visibility of Olympic athletes around the world

Foursquare has always incentivised its near 20 million registered users to check-in to places with the chance to be awarded fun digital ‘badges’ and earn discounts in shops for repeat check-ins.

Through the Olympic tie-up, Foursquare’s recently appointed first UK-based staff member, Omid Ashtari, director of business development, hopes it will encourage people to “get out and exercise”.

Once the Foursquare Olympic badge is unlocked the following message will pop up: “In addition to staying healthy and active, you've just unlocked the Olympic Day badge! Clearly you're well on your way to achieving your fitness goals, now go reward yourself with a fresh fruit smoothie.

The Foursquare Olympic page already contains more than 40 tips as to where people can work out on the upcoming ‘Olympic Day’ on June 23, which marks the anniversary of the first modern day Olympics.

The Foursquare-Olympic integration comes just a few weeks after theIOC launched the Olympic Athletes’ Hub, a social media platform that aggregates the Facebook and Twitter updates of the Olympians.

“The UK is a little behind the US in terms of getting on board with Foursquare – but that’s because we haven’t had a dedicated team doing deals with British brands – making the service really come to life for people over here,” Crowley told The Telegraph.

“Give Foursquare another year or so and we will be there – and it will reach the same popularity as it has in the US. The deals we will strike with British retailers, media and restaurants are key to Foursquare’s growth in the UK. Now we have a dedicated and growing team here – it will make a huge difference."

Crowley referenced the forthcoming Olympic Games as an excellent opportunity to get British people and sports fans visiting London for the event using Foursquare.