Wednesday

Yahoo!'s Purple People Greeter

Yahoo!'s latest brand ambassador has taken the form of a high-spirited, witty and over-sized purple mailbox—The Purple People Greeter. He’s made quite the impression on New York and Chicago with the first video of the promotion reaching 15,000 hits on its first weekend online.

Yahoo! tapped into audiences’ curiosity, humor and personal interests by leveraging experiential tactics.With the comedic talent behind the voice and personality in a discreet location and inconspicuous crewmembers carrying out logistics, the Purple People Greeter was able to give intrigued onlookers gifts that held some form of personal relevance.