Radio Nova was launched in September 2010, as a ‘special interest’ station with a local radio licence for the Greater Dublin Area aimed at 25-44-year-olds. The station describes its music mix as “guitar-based music” with a playlist consisting of songs by major Irish and international artists from Kings of Leon, The Killers, Coldplay and the Foo Fighters to Fleetwood Mac, Genesis, David Bowie and The Beatles.

At Interactions we work with a significant number of Ireland’s most successful local radio stations including Radio NOVA, OceanFM, Sunshine 106.8, Midlands 103, FM104, and East Coast Radio. And just as listeners tune into their favourite stations we frequently tune into listeners’ needs to ensure that our clients continue to create content that drives audience share. So, while it might appear as simple as playing the latest Katy Perry single, it’s anything but.

Commuting to work can be challenging at the best of times, but when you work in Dublin but live outside the city, your commute can prove more challenging than most, with the tailbacks during rush hour building up in the blink of an eye.

Dublin Bus's strategy to introduce more Quality Bus Corridors in Dublin was being seriously undermined and threatened by vandalism and poor passenger numbers on one particular existing Route. So, what exactly was the trouble?

The CIVITAS initiative is an on-going sustainable transport project funded by the EC. In CIVITAS MIMOSA, Interactions worked with the cities of Bologna, Funchal, Gdansk, Tallinn and Utrecht implementing innovative technological, infrastructural and behaviour change measures in the field of sustainable mobility.

Who We Are:

Since our incorporation in 1993, Interactions quickly established itself as Ireland’s leading independent specialist research company. We achieved this through our ability to draw on deeper levels of understanding of consumer behaviour, customer motivations and behavioural change to deliver real insight for our clients.