Your potential customer

Attract Customers

Our Cardmembers are loyal to American Express and the Merchants who welcome our Cards and display
our logo and signage. Accepting our Cards encourages more Cardmembers to spend with you and creates
that customer loyalty and extra spending power to your business.

Greater Loyalty

When an American Express Card is handed over the counter, it says a lot about both parties.

American Express® Cardmembers are extraordinarily loyal to their Cards. American Express Cardmembers
enjoy many privileges such as no pre-set spending limit on their Charge Card, exclusive events and
offers and our award-winning Membership Rewards® programme that incentivising Cardmembers on their
spend which allows them to redeem their points across a wide range of travel, Hotels, Charity and
Retail products from our online catalogue and much more.

In addition we offer fraud prevention measures, SMS alerts for each transaction, online apps to keep
track of their transactions and other safety features build Cardmember confidence and encourage Card
usage.