Tag: website marketing firm

It’s that time again! Another roundup of helpful social media tools because let’s face it, there can never be too well-equipped. The first day of summer is quickly approaching and that means that more people will be on vacation, which means one thing… more time spent on social media sites! Here is a list of some helpful tools that we’ve find most helpful this summer. Hopefully, these resources will help inspire, organize and analyze your social media accounts. Let us know if we missed any!

1 )Boardreader – This “forum search engine” is the go-to tool if you’re looking for help keeping with tabs on your company/brand. Many customers still use forums and message boards for complaints, questions and comments. This is the perfect tool to help with reputation management and even consumer research.

2 )CoTweet – CoTweet helps businesses of all sizes get more social by allowing you to engage, scale and measure your online marketing campaigns. This tool has been often compared to HootSuite but users feel the main difference is a clean design that targets corporate social media users.

3 )EdgeRank Checker – What Klout was (originally) to Twitter, EdgeRank is to Facebook. EdgeRank Checker monitors factors that affects Facebook’s EdgeRank algorithm and presents them in easy to read graphs. This tool helps you track affinity, weight and time decay in order to maximize your posts for the best exposure.

4 )TheFancy – Are you already on Pinterest? As if you need another addiction, TheFancy is here to fill that need. You can collect and curate to your heart’s content, as this is the perfect place for brand marketing. Unlike Pinterest’s cluttered interface, TheFancy features a minimalist and sleek user interface. We can fancy that.

5 )Gremln – Who wouldn’t want a cute, little social media helper? Gremln helps you keep track of multiple social media accounts including: scheduling posts, reputation monitoring, allowing you to schedule posts, monitor your reputation and analyze the response to your content. Did I mention that unlike other tools, Gremln can also keep track of LinkedIn and RSS feeds?

6 )MyCube -Discover, share and sell. MyCube is a place for bloggers, photographers, videographers (and other creatives) to sell their content. This site is definitely unique in that users will be able to directly share and sell their content.

7 )Radian6 – Social listening – it’s what you must do nowadays in order to analyze your brand and consumers. This tool allows you to gather data that you can organize into conversation clouds or topic trends. From there, you can easily find negative, positive and even neutral customer feedback. Their goal is to help your company implement necessary changes in order to improve the consumer experience.

8 )SiteTrail – This tool gives you a comprehensive look at any website. It’s the useful first step of an in-depth competitor analysis as it gives you analysis of keywords density, social mentions, SEO, traffic and visitors. Give this FREE tool a try, now!

9 )uberVU – If you’re looking for enterprise-level “social media intelligence”, this is the tool for you. uberVU provides comprehensive reports on social media monitoring which can used internally or even shared with clients. The best part about this tool is that it provides consumer insight that can help you improve your products/services.

10 )Woobox – Businesses are always looking for more Facebook Fans and that usually means running some type of relevant giveaway. This application makes it easy for Fans to enter. There are also incentive features and it even keeps track (and removes) individuals who enter and unLike your Page so that they’re no longer eligible. How convenient! If you’re looking to create a custom, professional tab, this application will make things a breeze.

If you like the idea of being in control of your website, a content management system may be exactly what your business needs. Here are 6 reasons you may want to consider a custom CMS:

1) Simplicity: Have you ever used WordPress, Joomla, Moveable type or a similar CMS? Editing your website can be as simple as posting a blog post. The beauty of using a content management system is that you don’t need extensive knowledge of HTML or PHP to make major or minor edits. Did I mention, WYSIWYG? Who doesn’t like that?

2) Custom design: WordPress has many free and paid themes. This is easy for a business owner who wants to just pick and choose a design template. If you’d like a more personalized design to really exemplify your business’ personality, a web developer can easily help accommodate your needs and create a design from scratch. Then, you can proudly say that your website is unique and accurately represents your business.

3) Search engine friendly: Many people have the misconception that CMS websites don’t or can’t rank well in search engine results. This is a misunderstanding because whether you’re using a custom or template CMS, there are plugins and features that can give your website the capability to include all the search engine friendly features of a traditional website built using HTML. (Check out our recent post on SEO plugins.)

4) ReliableHosting: A free CMS can be great, but depending on your growing business needs, you’ll want security in knowing that your site will have as little downtime as possible. There’s nothing worse than knowing that your website is down and thinking about the missed opportunities. We provide reliable web hosting services, business email accounts and anything else a modern company will need to run a business smoothly.

5) Efficient for a small business owner: Running all aspects of a small business can be incredibly time consuming and hectic. Normally, if you want a small change made to your site, you would have to submit it to your developer. These requests can’t always be made when you want them, as they also have different clients to accommodate. With your custom CMS, you can bypass that process and make the changes yourself.

6) Cost effective: Choosing a CMS may sound like a commitment, but the investment is worth it. Take a test run for yourself and set up a WordPress account (or another blog service) to get a feel of how to make pages and make changes. Over time, you’ll save time and money in being able to make website changes yourself.

Check out our custom Organic CMS to see if it’s right for your business!