RUBI REY Rum Wins Again

Miami, FL (PRWEB) October 16, 2007 -- Building on the recent momentum of its hugely successful launch, RUBI REY, the original single barrel finished white rum, continues its rise to prominence with several new awards, including its second Gold Medal, this time from the Beverage Tasting Institute's 2007 International Review of Spirits in Chicago, as well as a Category Champion Award from the UK's International Spirits Challenge.

Along with silver medals at the UK's International Wine and Spirit Competition, the International Spirits Challenge, and the New Orleans' Ministry of Rum, RUBI REY has officially won seven of the most coveted awards in the industry during its brief time in market. Previous wins include a Gold Medal in the white rum category at the prestigious Monde Selection Bruxelles and a Silver in The Polished Palate's Ybor City spirits competition.

"We are thrilled by the continued praise and honor RUBI REY has received from the industry at its highest levels," said John Gomez, Chief Marketing Officer of Bacardi U.S.A. "This is a truly exceptional spirit and we are so proud that, in addition to being embraced by the public, the industry as a whole is recognizing the quality of RUBI REY. These most recent honors are testament to the superior craftsmanship of RUBI REY as well as its impact on the evolution of the rum category."

Redefining Rum
Building on the market-leading tradition of exceptional rum craftsmanship from BACARDI, RUBI REY rum is made in small batches and mellowed in white oak barrels for two-to-three years on the coast of Northern Puerto Rico. A hand selection of these barrels are meticulously blended and slowly filtered drop by drop for ultimate clarity, culminating in one single precious barrel. The result of this one-of-a-kind craftsmanship is a 43% Alc. By Vol. (86 proof) white rum which combines extraordinary smoothness and the delicate character of an aged, gold spirit.

Limited Introduction
RUBI REY rum is available in fine restaurants, upscale drinking establishments and select wine and liquor stores in Chicago, Denver and South Florida and will be available nationwide starting in 2008. For more information, please visit www.RUBIREYRUM.com.