Mega Electronics are manufacturers and suppliers of production
equipment for printed circuit boards, front panels, signs, labels
and glassware.

Pure Energy designed and built the company website.

Mega Electronics had developed an innovative new product, the
sublimation printing system. This process provides a simple, cost
effective method of transferring printed designs on to a broad
range of materials with no over-lamination necessary.

the brief

The marketing team at Mega Electronic sought to increase consumer
awareness for its latest product. They had identified the education
sector, amongst others, as a target market and required a medium
to display the flexibility and simplicity of the system.

the outcome

We recognised that 3D animation and live video could be used
effectively to convey the strengths and nature of the sublimation
process in an interesting and engaging manner.

Initially, we created a series of animations that vividly and
accurately demonstrate the sublimation process. These were integrated
into a live video to show in ‘real time’ the speed, simplicity
and durability of the system. Its accessibility and relevance
for children are clearly evident.

At the time of production, CD-Rom, rather than DVD, was the preferred
distribution format for the video, to ensure it could reach a
wide target audience without excluding end-users.