Coca Cola announced Wednesday it was partnering with Green Mountain Coffee Roasters, makers of the pods used in the popular Keurig one-cup coffee brewer. The plan is to make Coca Cola packets for a new Keurig Cold machine, an in-home beverage system that will produce single-serving carbonated drinks. Coke’s other brands, like Sprite, Minute Maid, Powerade and others will also be available.

Coke will invest about $1.25 billion over 10 years in the partnership, giving the soda company a 10 percent stake in Green Mountain.

Muhtar Kent, chairman chief executive officer of Coca Cola, said in a statement the agreement allows his company to “stay at the forefront of consumer trends driving the industry.”

On Thursday, market shares soared for SodaStream, the Israel-based company with U.S. headquarters in Mt. Laurel and a stronghold in the at-home carbonated beverage market, on speculation Pepsi Cola was interested. Pepsi has declined to comment.

And of course, this all follows SodaStream’s ad with Scarlett Johansson during the Super Bowl, in which she said, “Sorry Coke and Pepsi.”

Having a soda machine in your kitchen is still a niche market, but the big pop makers are looking at ways to grow the business. Coke reported 1 percent growth in 2013. Pepsi reported about 3 percent growth in the third quarter.

The big winners will be Green Mountain, which gets a $1.25 billion infusion and the cache associated with the world’s best-known brand, and SodaStream if the Pepsi speculation comes top pass.

As for consumers, they’ll have to decide which delivery system they prefer – the single-serving Keurig style, or the bottle-filling SodaStream.