2 comments:

Your comments about "building a brand" were spot on. It reminded me of the recent article I read about Punch Taverns and SIBA teaming up to offer different beers in rotation in pubco retail outlets. Sorry, pubs. A Punch spokesperson said "For those SIBA Brewers with bigger ambitions, this is a great way of testing their brands outside their traditional heartlands". Beers, Punch. Beers. Not brands. The beers do the talking, the brand gains trust if the beer's good.

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All information on this blog is the copyright of David Bailey of HardKnott Brewery. Information can be used for the purpose of promoting good beer, good pubs and the issues surrounding them. Using information here for commercial gain is forbidden without the author’s permission.How do you tell the difference? Use your common sense and conscience - if you are missing one of these attributes then it's best to play safe and ask me.