Archives for December 2012

Every once in a while I come across an optimization tactic that blows my mind. It resets my entire perspective and makes me realize there is a huge goldmine I have been entirely ignoring. This part Friday, I chanced upon one such strategy and want to apologize for holding back until now this excellent strategy. […]

If you are like most people, life is full of peaks and valleys of motivation and Inspiration. Most people get extremely motivated, take on a strategy for conquering the world, realize they failed to follow through perfectly, lose motivation and crash down, giving up on success. This is of course very normal. For many people, […]

Most local businesses believe they are just that, LOCAL. After all, if you are a dentist, is it really practical to target patients half way across the country? The answer is a resounding, YES! It does make sense, for all sorts of reasons. The first being that you open your business up to a much […]

There are first for everything. For me, doing a skype interview with Aaron Davis of Business Frame. It was extremely enjoyable, and like anything someone would be passionate about, this interview is packed with so much excellent content, especially about 38 minutes into it that I encourage you to find a free hour with a […]

There is a great shared document put together by Fred Wilson listing all the different revenue models currently used online. This list is literally the most comprehensive source I have ever seen showing how to monetize a website, app or audience. If you are running a business online, how many of these different revenue models […]

Many of you may not know this, but I have extensive background and experience in the fundraising world. Over the years, and spanning millions of dollars in donations generated, I have learned a few important details about what drives people to donate to a specific organization over many others. The answer may just surprise you, […]

Every time I look outside at billboards, flip through a newspaper or magazine any other form of mass media, I get this gut-wrenching feeling that someone’s money is being wasted on advertising that could have easily been avoided just by giving me a call, or reading this blog post. It really bothers me when I […]

This post isn’t directly related to marketing, but it does involve human emotion and many of the worst character traits that drive businesses into the ground. Business should be about creating value, giving to others in exchange for compensation. When a business or TV Show fails to create value, but rather insists on taking peoples […]

Suggest-Sell promotions, or upselling is something as simple as asking, “Do You Want Fries With That?” While many businesses, specifically restaurants encourage their sales staff to promote extra items like desserts to customers, most waiters/waitresses and sales reps fail to really push them effectively. This of course is a big shame, because getting customers to […]

A pretty big and bold claim that is…The Most Valuable Website On The Entire Internet. I mean, there is Google, Amazon, Facebook and who knows what other multi billion dollar websites that exist throughout the world… Baidu, Alibaba, Etc… yet this one, little known website, not only makes that bold claim, but very well might […]