This design is based on the ‘NZ’ Koru, with a specific focus on the ‘N’ and ‘Z’ representing New Zealand. The ‘N’ and the ‘Z’ within the design form a unique, strong, immediately identifiable graphic fingerprint. The koru itself symbolizes growth, strength and peace. The colour scheme reflects New Zealand rich heritage and embraces a strong / bold future. The colour scheme is reflective of New Zealand's natural environment, thinking specifically of the land, sea / lakes and sky. Please note, this flag has been sensitively designed to ensure that it appeals to a broad audience / demographic, works at all sizes and stands the test of time.