Weekly PPC Update – Happy Dad’s Day!

Happy Father’s Day to all the hard working dads out there. Before you head out to family picnics, take a few minutes to catch up on the latest PPC news with us.

First, from Google……..

Enhanced Campaigns are a little over a month away, and Google has some useful blog posts to bring us up to speed and get a head start. First of all, starting with the Upgrade Center is a good idea.

See examples of how people have increased local opportunities, reached new audiences and spent less time managing campaigns in this post. Also, there have been some improvements to the Upgrade Center, including: increased flexibility when copying keywords, automatic labeling of newly copied keywords, and uninterrupted keyword level tracking.

Auction insights reports are now more robust, enabling us to see competitor data on a keyword level, as well as for groups of keywords, individual or multiple ad groups, and individual or multiple campaigns.

Surely, you’ve linked your Google AdWords & Analytics accounts by now, but attending this webinar will give you more ways to look at your data, and it includes a Q & A.

Finally, if you’ve been wondering how your accounts will automatically upgrade to Enhanced Campaigns, you’ve gotta check out this post. There is a default upgrade for each kind of legacy campaign device targeting.

Now, from Bing Ads……….

If you’re wondering how Bing Ads will play with new Google Enhanced Campaigns, this post is for you. In addition to “increasing our list of dynamic text supported for destination URLs to includeifmobile and ifnotmobile variables”, there are specific changes to bid adjustments, site link extensions, and more. Most of these updates are not live yet, just fyi.

Have you used Bing’s keyword distribution graph? It’s intended to ” reveal the keywords most important to the success of your ad. Use it to identify these particular keywords, and then build out those advancing your goal, and edit or remove those that aren’t”. You can see a video, as well as some cool examples here.