Ve identified six stages in the customer journey, from those consumers who were most likely to be interested in CARED4 to those on the verge of making a purchase.

The agency worked with Nissan and its creative agency to ensure that the most relevant messaging was served to the right user at the right time across each of the six stages.

Creative was built around factors such as where the customer was in their journey and what model of car they were interested in. By analysing the correlation between ad placements and user engagement, Ve continuously optimised the creative.