Pringles: Crunch Band Rockutorial

Published on June 30, 2011.

Crispin Porter + Bogusky Europe turns your smartphone into a complete air instrument with the new Crunch Band app for Pringles. A tie in with summer music festival season, the app uses the smartphone's accelerometer to turn it one of 15 different instruments, including drums, bass and guitar. Would-be musicians can unlock the various instrument capabilities by scanning barcodes on Pringles cans. Once you're done with your chips, Pringles' tubular can can also be turned into an amp for a free Pringles can speaker.