Style It Your Way Sunday

Selena Gomez Leads Campaign For PUMA‘s En Pointe Satin Sneakers Line

PUMA’s new sneaker line is brining ballet to the streets. And the lead for the campaign is Selena Gomez herself.

Their En Pointe satin sneakers line collection takes inspiration from the grace and strength of the talented women of New York City Ballet.

In case you were wondering, these sneakers aren’t just for ballet lovers but they’re designed with flexibility and movement, made with the assistance of the NYCB dancers.

Ballet is a serious art indeed. As part of the PUMA x NYCB’s tour across Asia, one of the soloists from NYCB was recently here in Malaysia. Unity Phelan is helping to highlight the fitness aspect of ballet and bring to the masses.

“This artistic dance style is indeed an art form that bears such poise and elegance, but a great deal of unseen effort is involved.

“Ballet has such an intense discipline and the most beautiful thing about ballet is that it constantly reminds you to find inspiration in yourself and always strive to be your better self”

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