Buhl is the founder of mobile bike service franchise Beeline Bikes. Before founding Beeline, he was COO of AppCentral. He also held past roles in financial services software, enterprise data networking and security, and enterprise mobility.

Ian Christie is the founder and CEO of Summit Bicycles, a four-store chain in California, as well as a Beeline Bikes franchisee. He is a founding member of The 20 Collective, a cycling industry organization aimed at getting more people on bikes.