Gujarat Lions Announces Oxigen as Title Sponsor for IPL Season 9

New Delhi, March 2016: Gujarat Lions owned by Intex Technologies, No-1 Indian handset brand, today announced the leading digital payment solutions company Oxigen Services India Pvt. Ltd. as ‘Title Sponsor’ for the upcoming season 9 of IPL. Following the recent announcements of its official name, finalization of the team and unveiling of the logo, the team is all set to start the season with a bang.

“We are very happy to have a leading brand like Oxigen to be associated with Gujarat Lions as the title sponsor. Considering the synergy between the two leading brands in consumer technology space, it is indeed a value addition to the Gujarat Lions.” said Mr. Keshav Bansal, Owner, Gujarat Lions & Director, Intex Technologies.

“Integrating Gujarat Lions with our parent brand, Intex will help in cross-leveraging the strengths and create a strong brand recall amongst consumers.” he further added.

Commenting on the development, Mr. Ankur Saxena, Director & Chief Mentor, Oxigen Wallet, said, “We are delighted to sponsor Gujarat Lions, the “newest” IPL team with the” youngest owner”. Oxigen wallet has a huge tech savvy and young consumer base, who are deeply connected with cricket & technology, thus, it was logical for us be associated with a “young” IPL team and Intex. We are sure our brand engagement campaigns, being planned around the Gujarat Lions, Oxigen Wallet & Intex, for Young India, will see heightened traction. Since, the signing up of Sachin Tendulkar as our brand ambassador, Oxigen has embraced sports as an integral part of its marketing strategy and engagement.”

As the newest entrant in the league, the team is fully prepped to perform and showcase its best talent under the guidance of Captain Suresh Raina and its coach Brad Hodge.

Thriving on sports to fulfill its marketing goals, Oxigen has been majorly focusing on cricket in the Sporting genre, owing to its popularity across the globe. Consequently, it has Master Blaster Sachin Tendulkar on broad as their brand ambassador. In the recent past, Oxigen has also sponsored tournaments like Masters Champions League 2020, UAE; Cricket All Stars, USA; the South African Proteas #Proteafire & the New Zealand Blackcaps, #Backupblackcaps, for World T20.

Besides cricket, Oxigen has also been associated with various sports like football – Kerala Blasters Team for the Indian Super League; hockey during the ‘Hockey India League’; A Cricket tournament between India and Sri Lanka, for the Specially Abled , Supporting the Andro Football Village, in the North East, for Women’s football, in alignment with its sports-focused marketing strategy. Revealing its big ticket plans,

Oxigen also announced a budget of Rs. 100 crores for sports marketing activities for the current fiscal year.

Courage against all odds. A readiness to take any challenge on. And an energy that will make every fan roar with us! That’s the spirit of the Gujarat Lions, and of Intex Technologies.

Intex was founded over 20 years ago, in 1996, and has built a legacy of innovation through products that are the epitome of style and substance. This includes mobile phones, multimedia speakers, LED TVs, washing machines, mobile accessories and wearable devices. Today, it is a matter of great pride that Intex is the No. 1 Indian mobile handset and multimedia speaker brand. Intex Technologies is well entrenched in the country’s geography via a network comprising 1100+ distributors and 80,000+ dealers, besides a presence in organized retail chains and e-commerce sites. Intex Technologies’ 1100+ service centers across India cater to even the remotest consumer of the country.

Intex has been associated with sports and cricket for a long time. With the acquisition of this team, Intex is now an integral part of the biggest sports carnival in India. The team has been named Gujarat Lions, drawing on the deep sense of pride in our roots and all that symbolises the lion-hearted, go-getting, swashbuckling spirit of Gujarat. If there’s a ‘can-do’ spirit anywhere, it’s right here.

About Oxigen Services

Oxigen Services India Pvt. Ltd., powered by 11 years of service excellence in the digital business of micro payments of services and remittances in a ‘real time’ environment is India’s Largest Payments Solutions Provider. Its business involves service aggregation and distribution, utilizing mobile, PoS and web for online payment processing and money transfer services. It is built to service the nation’s Telecom/DTH Operators, multiple Services Providers and Banks, pan India.

Oxigen has a retail footprint of 2, 00,000 outlets and has processed over 2 billion transactions till date with a current transaction volume rate of 600 million transactions per annum. It has a large customer base of over 150 million. A large bouquet of services is integrated into a single transaction & payment processing platform, including Prepaid, Postpaid & Subscription based services like Mobile Money Transfer, Recharges, Bill Payments, Ticketing and Subscriptions for all leading service providers across a wide spectrum of industries, like, Telecom, Direct‐to‐home TV, Internet Broadband, Travel (Railways/Airlines/Bus), Cinema/Movie Tickets, Utility Bill Payments, Gaming, Music & Movie downloads & more.

Oxigen Wallet is India’s first Non-Bank Mobile Wallet app, approved by RBI, which allows you to send and receive money through popular social channels like Facebook, Whatsapp, Twitter, SMS and Email. A customer can instantly send money to any mobile number or bank account in India, even if the recipient is not a registered Oxigen Wallet user.

Oxigen Wallet services include money transfer/ Mobile/DTH/Data Recharges, Postpaid, Utility bill payments and Gift Cards for over 60+ brands. Customers also earn loyalty points that can be redeemed as cash into the wallet or as PayBack points.