With constant changes in the algorithm of social media platforms, you might be wondering what actions you can take to help you get more visibility for your campaigns?
Here are five tips to help you optimise your communications plans for your next campaign beyond the ‘usual advice’ of:
posting strategically at times and on platforms where your audience … [Read more...]

As a reader of this blog, you will be aware that I have been testing a new product for live streaming to Facebook Live from BlueJeans over the last few months. This was a beta product and BlueJeans has now launched their product for live video streaming to Facebook Live called onSocial. I am hoping that the naming of the product to onSocial might lay the way … [Read more...]

I have been receiving a number of questions by from students studying PR and communications recently and as part of their assignment they are being asked to include quotes for training programmes in social media and digital marketing training programmes.
These emails have been requesting that I share a pricing list.
Firstly I personally never share … [Read more...]

If you are using social media in your organisation one area of consideration that you need to ensure that you take into account is compliance.
I am delighted to have been invited by Cork Chamber to speak at an event called 'Social Media Wake Up Call' taking place on the evening of 30 July in Cork.
The sessions at the event will look at the issue … [Read more...]

If you are managing a Facebook Page to promote your business or organisation then one question you may be asking is how to measure your Facebook marketing success.
Facebook themselves comment that they believe the following measures are the most relevant:
Reach: Did you reach the right people, how many of them did you reach, and what was the … [Read more...]

Email is not dead - so says Twitter!
This week Twitter have announced that they will be sending users a weekly email digest delivered to your inbox which will summarise the most relevant Tweets and stories shared by the people you’re connected to on Twitter.
I've just checked my Twitter account today and noticed that the setting to receive the weekly … [Read more...]

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About Me

As a brand journalist, digital marketing and social media speaker, strategist, educator and mentor, I write about the latest digital marketing trends and provide tutorials and resources to help you integrate digital technologies into your marketing, social selling, crisis management and employee engagement communications

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You will find the resources on this site of assistance if you want to be more effective with your digital marketing, enhance your online visibility and manage your online reputation. Subscribe to my YouTube Channel,my podcast and my Alexa briefing for social media tutorials and the latest live streaming news and technology tips

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