THE SPORTS BUSINESS CLASSROOM IS A MODERN TRAINING AND EDUCATIONAL EXPERIENCE UNLIKE ANY OTHER

The Sports Business Classroom is a revolutionary entity dedicated to teaching future sports business professionals. This is a one-of-a-kind learning opportunity for those interested in the business of basketball and potential jobs in sports. SBC combines the best of all worlds into a single package – great academics, hands-on experience, immersion in the Las Vegas Summer League, and interaction with some of the best minds working in and around the NBA.

Led by salary cap expert Larry Coon, Sports Business Classroom’s three innovative educational programs give both aspiring and seasoned basketball professionals from around the world the opportunity to learn from top sports professionals in a one-of-a-kind environment. The Business of Basketball Program at the Las Vegas Summer League provides an immersive, inside look into the world of sports and the intricacies of the business of basketball, in an ideal setting for learning the material. The executive session, available to league/team personnel, agents, and accredited media, provides an intensive deep dive into the league salary cap.

THE SPORTS BUSINESS CLASSROOM IS RUN BY INDUSTRY LEADING PROFESSIONALS

Warren LeGarie is the president of San Francisco based WGL Management, a principal in VSL Properties and the Executive Director of the NBA Summer League. Among his current clients are Rick Carlisle of the Mavericks, Scott Brooks of the Wizards, Terry Stotts and Neil Olshey of the Trail Blazers and Dave Joerger of the Kings.

Albert Hall is President of HallPass Media and serves as Vice President of Business Operations at the NBA Summer League. He has worked with professional teams and leagues (Seattle SuperSonics, and NBA Summer League), agencies (Wasserman Media Group, Lagardere), event and property development (Adidas Nations, the Lott IMPACT Trophy, the NBA Coaches Association) and brand integration and talent campaigns with Adidas, Mercedes-Benz, Toshiba, Sirius XM, Sony, Samsung, Vitamin Water, Virgin Mobile, FOX Sports, CBS, ESPN, Turner Sports and others.

Larry Coon is a computer scientist and member of the IT leadership at the University of California, Irvine, but is known throughout the NBA as a leading authority on the NBA salary cap. He is the author of the Salary Cap FAQ at CBAFAQ.com, and is a regular contributor to media outlets such as ESPN.com and BasketballInsiders.com. He has been featured in the New York Times, Los Angeles Times, Orange County Register, and Sports Illustrated.

LEARN MORE ABOUT THE SPORTS BUSINESS CLASSROOM PROGRAMS:

THE BUSINESS OF BASKETBALL PROGRAM

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EXECUTIVE SESSION: LEAGUE SALARY CAP DEEP DIVE

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WHY IS THE SPORTS BUSINESS CLASSROOM DIFFERENT FROM OTHER EDUCATIONAL PROGRAMS?

Sports Business Classroom provides the best of all worlds – a rich learning environment, direct access to top industry executives, and immersion in the best setting imaginable – the Las Vegas Summer League. Opportunities for Sports Business Classroom students include:

Learn from the best in the business, in areas where job opportunities exist

Obtain credential access to seven (7) days of the Las Vegas Summer League and exclusive events not open to the public

Direct access to and networking with league executives and personnel

Based on performance during the Sports Business Classroom, a minimum of two (2) jobs will be offered to work at the following Las Vegas Summer League

Hands-on experience in areas such as scouting, video, broadcasting and social branding

Interview opportunities with prospective employers

Immersion in the NBA Summer League

An SBC-Only seating section reserved for SBC students

WHO IS THE SPORTS BUSINESS CLASSROOM DESIGNED FOR?

Individuals who want to pursue their dream of working in sports

Students who are looking for an opportunity in sports & want to prove they have what it takes

Current sports industry professionals who want to expand upon their existing skillset

Individuals who have a passion for learning & growth

PROGRAM EMPHASIS:

THE LEAGUE SALARY CAP

Every Sports Business Classroom student will learn about the league salary cap in the GE sessions. Those choosing the League Salary Cap major will focus on in-depth salary cap content during the last three days of the program, including player contracts, trade rules, and managing long-term team strategy.

The League Salary Cap major is led by Larry Coon, author of the NBA Salary Cap FAQ and a noted authority on the subject.

SBC students majoring in the League Salary Cap will sit alongside and learn the same material as NBA agents, team personnel and accredited media who are enrolled in the Executive Session.

LEAGUE SALARY CAP TOPICS INCLUDE:

– Salary Cap Concepts and History
– Changes in the 2017 CBA
– The Rationale & Functioning of the League Salary Cap
– Leveling the Playing Field – Luxury Tax and Revenue Sharing
– Managing Rosters – Team Salaries, Player Contracts and Exceptions
– What Goes Into Player Contracts

PAST SBC SPEAKERS INCLUDE:

PROGRAM EMPHASIS:

SCOUTING, VIDEO AND ANALYTICS

Every Sports Business Classroom student will learn about team video, scouting, and analytics in the GE sessions. Those choosing this major will focus on in-depth team video, scouting, and analytical content during the last three days of the program.

Few people in the world are as in touch with the intricacies of the NBA as the guys in the video room. The video room is considered the nerve center for the coaching staff and for scouting opposing teams- it is also where many of today’s NBA GMs, coaches and scouts got their start.

Students who choose this major will hear from basketball professionals about what goes on in the video room and learn about best practices in video, analytics and scouting from top executives working in those positions.

SBC students majoring in the Team Video, Scouting, and Analytics will be assigned video room work, scout live games, file reports, and receive live feedback from pro basketball scouts, analysts and video coordinators during live training exercises.

PAST SBC SPEAKERS INCLUDE:

PROGRAM EMPHASIS:

SOCIAL MEDIA, DIGITAL BRANDING, & BROADCASTING

Every Sports Business Classroom student will learn about Social Media, Digital Branding and Broadcasting in the GE sessions. Those choosing this major will focus on in-depth social media, digital branding, and broadcasting content during the last three days of the program.

Advancements in media platforms has changed the landscape of sports. Online engagement and tools such as Facebook, Twitter, Instagram & Snapchat have had a major impact on how fans interact with teams, athletes and sporting organizations. Broadcast & media rights sales are one of the key revenue sources for most major sports.

SBC students majoring in Social Media, Digital Branding and Broadcasting will be exposed to the opportunities in this rapidly expanding and increasingly important area of sports marketing. Students will participate in live training exercises and spend time with various broadcast and digital marketing personnel in different areas of sports to learn how digital media is being used to engage with fans as well as the ins and outs of media rights deals and packages.

PAST SBC SPEAKERS INCLUDE:

PROGRAM EMPHASIS:

TV, ONLINE AND IN-ARENA BROADCAST

Every Sports Business Classroom student will learn about television and broadcast production in the GE sessions. Those choosing the TV, Online, and In-Arena Broadcast major will focus on in-depth broadcast production content during the last three days of the program.

Advancements in communication and broadcast technologies are what allow people around the world to share in the experience of major sporting events.

Broadcast & media rights sales are also one of the key revenue sources for most major sports.

SBC students majoring in the TV, Online, and In-Arena Broadcast will learn from media executives about the intricacies of different broadcast platforms, learn about media rights deals and packaging as well as how media rights influence other organizational revenue streams.

2016 SBC SPEAKERS INCLUDE:

PROGRAM EMPHASIS:

NETWORKING, PERSONAL BRANDING AND THE ART OF THE ELEVATOR PITCH

Landing a job in sports is a tough business.

All attendees will be provided sharper tools to learn how to break through the clutter and cause somebody to take notice of your skills and training, with particular focus on networking and making a good first impression.