Unleash the best versionof you

The all in one guide toa better you!

*"An amazing step by step guide to making changes that are realistic and easy to adapt for the whole family. This inspiring book has changed my life and the results speak for themselves."Mimma Valente - Epping Vic.

5 Reasonsto read this book

(stop dieting forever!!!)

#1

it's not a diet

"I hate diets and I hate deprivation. So I teach people how to lose weight, get healthy, build lean muscle and feel great about themselves, by actually eating! I often get new clients astounded at how much food they are now eating and actually losing weight. It's a great feeling not being hungry anymore and looking and feeling great!"

#2

train smarter not harder

"I absolutely love training but I can't train every day. My worklife balance means I fit training in about 3 times per week, sometimes 4, contrary to popuar belief. No, I don't train every single day (as much as I would love to), so I need to make the most of the sessions I do train. In this book, I teach you to do the same."

#3

your mind is your best ally

"I often get clients talking to be about how they lack motivation. That's why I have included an entire section on Mindset, to help you create your own motivation, without relying on anyone else do to it for you."

#4

cooking made simple

"I am not someone that enjoys spending hours in the kitchen cooking. I am not a gourmet chef by any means but I love to eat good food and so does my family. I have 2 kids and a husband, all with their own likes and dislikes that I also have to cater for. That's why I have put together and included, a number of delicious, quick and simple recipes that my family love, than are nutritious and perfect for building a healthy body."

#5

it's all about lifestyle

"My family is my everything, so I do whatever I can to create a healthy work/life balance and spend as much quality time with them as I can. Being able to lead a balanced lifestyle without sacrificing my health, body image and self-esteem, whilst being a good role model for my kids, is important to me. I figure if it's important to me, it will be important to others, so I include a section on that too."

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Introduction

terri's story

Firstly I would like to thank you for taking the time to read my book. I would also like to congratulate you for caring about yourself and your health so much that you have invested in this book to help you ‘Unleash the Best Version of You’. So you can understand where I am coming from bringing you this information I will tell you a little about me. I was raised in my family as the youngest of four children. There are 10 years between the second youngest and I, so quite an age gap. As a teenager I suffered anorexia, anxiety and was bullied almost on a daily basis because I was such a tiny person. I also attempted suicide. I battled anorexia for about 10 years, with regular counseling assistance. It wasn’t until my mid-twenties that I started accepting my body a little, after marrying the man of my dreams. We struggled for three years to fall pregnant due to fertility issues from both of us. Anorexia had played havoc with my reproductive system. A lifetime of eating processed food, had played havoc on my husband’s reproductive system. We finally did fall pregnant and had a gorgeous baby girl, via emergency cesarean section. Like so many other women, I turned all my attention to my baby and neglected myself completely. I had always been into exercise, but now found myself too busy. I piled on the weight and reached my all-time highest weight at 94kg. Before I fell pregnant, I had been a mere 51kg. From here my weight fluctuated up and down. I also battled Post Natal Depression. When my daughter was 18 months, I developed a cyst on my right ovary the size of a tennis ball. After surgery I found out that it had been cancerous and that the surgeon had successful removed all the cancer cells, saving my ovary. I was advised I was in the clear. 12 months later I started suffering severe pain on my right side and severe bleeding. It was found I had developed Endometriosis as a result of the scar tissue that had grown after my ovary operation, joining the ovary to the uterus. Another operation cleaned the Endometriosis out, but was then informed that Endometriosis was now going to be part of my life. Over the next few years I also developed Poly Cystic Ovarian Syndrome and had three more surgeries removing cancerous cysts from my ovaries. Later I was also found to have cancerous cells on my cervix, which the doctor didn’t touch; she left them alone whilst they remained dormant. Over the years they seemed to disappear. Up until I had my daughter I smoked heavily, having started when I was just 13 years old. I quit after I had my daughter but I was a severe sugar addict. I was never one for cooking so we ate out most nights. Our diet consisted heavily of processed carbohydrates and transfats. My weight would fluctuate between 60-85kg, only dropping weight when I would starve myself again, since I knew that worked. Health was not really a top priority for me at the time. By this point my daughter was four years old and I had found my passion for exercise again. I always found time to exercise despite working full time. It was around this time that it was discovered that I had a prolapsed disc in my neck. My specialist advised me there was no other option but surgery as it was a severe prolapse. Once on the operating table, he discovered that 2 portions of my vertebrate had broken off and embedded into my spinal cord; they were severing it slowly. I was very lucky that he caught it in time and was able to save my spine. Having spinal fusion was one of the hardest things I ever had to endure. Following the surgery I was in a neck brace and had to relearn to walk and use my fingers. I had minimal movement in my fine motor skills. I underwent six months of extensive rehabilitation. Prior to surgery I had been warned that I may not walk again and would definitely not be running again. After six months of rehabilitation, I completed an 8km fun run. I have always been a very determined person.

A few months after participating in this fun run I had more surgery to remove more cancerous cysts from my ovary. It was after this that something was triggered in my head. I wanted to live, without the risk of these cancers getting out of control, and I knew I would only do so by changing my lifestyle. So I started making more of an effort with my food, cutting fat right out of my diet, and following the Dietary Guidelines. I increased my training, training 5-6 days per week, even hiring a Personal Trainer. The weight dropped, but I developed severe skin acne, my anxiety worsened as did my depression. I had no idea why. To top it off, I desperately wanted another child and couldn’t fall pregnant. By the time my daughter was six, my husband and I decided to try IVF. Blessed, I fell pregnant on the second attempt. We had my son two months before my daughter turned seven. Once again I was battling depression and anxiety and my weight ballooned out of control again. Nothing I tried according to Dietary Guidelines worked for me. This was really starting to take its toll on my emotional state. My husband suggested I go and study Personal Training, so I could learn the truth about getting healthy and losing weight. At that stage, it wasn’t about it becoming a career; it was about me saving my life and my emotional well-being. So off I went. Once qualified as a Personal Trainer I studied a number of different nutrition courses including an Advanced Certificate in Nutrition Counseling. I became proactive in nutrition research reading everything from books, to journals, research articles, scientific studies and attending seminars and conferences where ever I could. I learned that the Recommended Dietary Guidelines were very wrong, and I also learned how they had come about. I made it my mission to tell people the truth about nutrition and health. I managed to implement all my knowledge into my own health and said good-bye to Endometriosis, Poly Cystic Ovarian Syndrome, Anxiety, Depression, acne, and sleep issues, which had plagued me my whole life. I managed to get my own weight under total control sitting on 52kg over the past 3 years, and even developing some muscle. I had always wanted a sculptured body, so I focused on developing those muscles further. I developed them that well, that in March 2014 I competed in a body building competition. I came first in one event and third in another. I was nearly 41 years old at the time. Three months later, I also qualified as a Level 10 Pro Kickboxer. To say I was proud of myself and everything I had achieved, considering I had spinal fusion nine years prior was an understatement. With all my acquired knowledge how could I not empower others with the truth? I found my calling in life. I have been given so many opportunities to overcome adversity and conquer challenges; it is now time to empower others with the same gifts. Today I run a very successful holistic fitness company and am also qualified as a Wellness Coach. I have written this book to share my knowledge with you, in the simplest way I can, so that you too can ‘Unleash the Best Version of You’. I truly hope you find value in this information and you can learn to love yourself as much as I finally have. This is my way of paying it forward; spreading the word. Happy reading...

With no marketing budget, we organized for thousands of people across four continents to give one an- other high fives, and the Facebook following quickly grew to over 130,000 fans.

Right now, I'm at E-Web Marketing; we're a mid-sized online marketing agency, and officially, one of the best places to work in Australia. With table tennis, pool, trampolines, and an office dog, it's certainly a lot of fun! Channel Seven in Australia came to visit our Sydney office and filmed it

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WHY YOU SHOULD EAT FAT

For decades we have been, told to avoid eating fat, because it causes high Cholesterol, heart disease, and other health issues and because it apparently makes us fat. In June 2014, Time magazine published the truth on what a fallacy this was.

Our bodies manufacture 85% of the Cholesterol. Only about 15% of it comes from food. If we happen to consume more our body produces less. Mother Nature did not get it wrong. One of the reasons the body creates Cholesterol is as a protective mechanism. If your Cholesterol is high, it may be high because your body has inflammation. It raises the Cholesterol in response to inflammation. Some of the things that can cause inflammation are oxidized cells, stress, over-exercising, excessive sugar and carbohydrates, trans-fats, alcohol, drugs, smoking, and viruses.

The factors that increase inflammation in the body also increase Very Low Density Lipoproteins (VLDL). You may have heard of High Density Lipoproteins (HDL), otherwise known as ‘good Cholesterol’ and Low Density Lipoproteins (LDL), otherwise known as ‘bad Cholesterol’, but have you heard of VLDL?Let me explain the difference between all three.

HDL are large, buoyant and fluffy lipoproteins, travelling through the arteries freely, taking Cholesterol from all the cells around the body back to the liver for filtration. LDL are smaller, though still fluffy and buoyant Lipoproteins, that also travel freely through the arteries, carrying Cholesterol from the liver back throughout the body to all the cells. VLDL are Lipoproteins that have had the Cholesterol removed from them and Hepatic Lipase inserted, converting them to VLDL, which are warped in shape and increase inflammation in the arterial walls. These then get stuck in the arterial walls and continue to build up resulting in Arteriosclerosis. So it’s not Cholesterol that is the problem, rather warped Lipoproteins, or VLDL. The HDL and LDL are converted to VLDL by the same factors that increase inflammation. So we need to find what is causing the inflammation and VLDL rather than worrying about Cholesterol.

Consider this; why does breast milk contain fat in over 50% of its calories? Breast milk has the highest level of Cholesterol than any other food. Did Mother Nature get it so wrong?Babies taken off breast milk and placed on formula that is low in fat and Cholesterol have been linked to failure to thrive in children, and Childhood Obesity.

So if fat and Cholesterol are ok, where is the incorrect advice coming from?

..........

As a marketer, if you can uncover these reasons and use them in your marketing copy, you’re well on the way to feeding your starving crowd.

My friend Alexi Neocleous, a legendary copywriter, taught me a lot about getting to the bottom of pain points to find the starving crowd. There’s some fascinating stories about how to uncover these in Chapter 4—keep your eye out for them!

A "ninja" way to find a starving crowd is to look at relevant forums and find what people are complaining about. Look at Amazon book reviews. The reviews for the book give valuable clues for what people were looking for when buying the book.

Let me share the story of how I found a big pain point in Amazon. I was recently reading up on self-publishing and I came across a book called APE: Author, Publisher, Entrepreneur—How to Publish a Book by Guy Kawasaki.

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The truth about eggs

Eggs have been demonized for the past few decades supposedly having too much Cholesterol in them.

Fact: 85% of the Cholesterol in your body is made by your body. Cholesterol is elevated due to too many triglycerides in the blood stream or, inflammation. Triglycerides are caused by consuming too many transfats (vegetable oil, canola oil, processed food, hydrogenated food, processed carbohydrates and sugar). Inflammation is caused by stress, eating oxidized food, dysfunction of the thyroid, dysfunction of the adrenal system, dysfunction of the liver, medication, drugs, smoking, alcohol, metal toxins to name a few. Cholesterol is not increased by consuming too much saturated fat and animal products as was first thought thanks to Ancel Keys, who concocted that theory in 1953. His theory was refuted in June 2014 when the truth was released in TIME magazine.

When you consume food that contains Cholesterol, your body just creates less. It knows to balance things out.

So let's go back to our eggs, now that we have some facts. People tell me they have been advised against eating too many eggs because they cause high Cholesterol. "Eat no more than 1-2 per day" they say. Oh really? But you can eat all the Croissants, donuts, bread, biscuits, buns, pizza dough, pastries etc. you want? Don't these things contain eggs? How many eggs would you say are in these babies? Oh is it OK to eat eggs in processed oxidized form? Is it the eggs that cause the Cholesterol or the sugar, refined flours, margarine and other hydrogenated oils, as identified above? Next time you are afraid of eating eggs in their wholesome fresh form, I want you to stop and think about this...

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Exercise makes the heart happy

Your heart is a muscle. It works hard, pumping blood every day of your life. You can help this important muscle get stronger by participating in aerobic exercise.

Aerobic means "with air," so aerobic exercise is a kind of activity that requires plenty of oxygen. When you breathe, you take in oxygen, and, if you're doing aerobic exercise, you may notice you're breathing faster than normal. Aerobic activity can get your heart pumping, make you sweaty, and quicken your breathing. This applies to Cardio or HIIT training.

When you give your heart this kind of work out on a regular basis, your heart will get even better at its main job, delivering oxygen to all parts of your body much more efficiently.

Aerobic training also improves the efficiency of the working capacity of the lungs, which is what is meant by ‘improving your fitness’.

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Writing Copy So People Pull Out Their Wallets and Buy

"Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't."

- Morris Hite

Many people underestimate how much copy you actually need to convince people to take an action. Most prospective customers don't wake up in the morning and want to buy your product for no reason at all. They generally need a lot of persuasion.

Here's some examples of how much copy we did for a recent webinar launch:

Total words for this campaign were approximately 10,000 words—almost a small novel!

At the free book resources page, there's a link so you can download the sequence and flow chart of the campaign. There was a lot of complexity, and it's easier to understand when you can see it all zoomed up.

Here's some examples of how much copy we wrote for a recent national speaking tour campaign:

Video script for registration page (500 words)

Cover letter to send out tickets in the mail (283 words)

Landing page for free opt-in (301 words)

Registration page (2,104 words)

Seventeen follow-up emails to get registrations (3,400 words)

Five "stick" emails to ensure people actually attend the event (1,304 words)

Meet

terri batsakis

"My name is Terri Batsakis, author of “Unleash the Best Version of You”. I wrote this book for women who struggle with body image, self-esteem issues and health issues, just like me. For the first 36 years of my life I battled with body image issues and health issues in many different ways. I detail my biography in the introductory of "Unleash the best version of you". I entered the health & fitness industry to save my life. What I learned was mind blowing. I am now paying it forward, sharing it with the world."