Augmania is a multi option AR authoring tool for digital marketers with a repo of use cases and an AR viewer that can be embedded into all social channels.

May 14, 2017

Make 3D your daily technology for better marketing

Remember the big fuss about James Cameron’s avatar?

When the movie was released it became an instant hit. A tremendous part of the success was its amazing 3D technology. Everyone was crazy about how interactive the technology was. It instantly gained a huge focus and got the world farseeing about its future impacts.

One wonders though; what is so great about this technology that gets people on their edges each time it has a new update?

The answer is very simple:

3D images look spectacular! They make you feel as if you are part of them. They are very vivid and have a direct effect on your brain which results in making them catchier than regular 2D images.

It is no wonder that people usually stop at the sight of 3-dimensional visuals. The way our eyes and brains react to it becomes a matter of subconsciousness. We tend to get more attracted to anything that stimulates our senses, which is why the technology got so trendy from the first time it was introduced.

If you are a digital marketer then such technology should get you on your toes. Meaning: You need to take advantage of it! How?

Easy; we all know that visuals are a pillar for digital marketing. Any content you wish to publish on social media should have an image or a video that will trigger attention and get you more clicks. Knowing that 3D visuals get the most out of people’s attention, it is basic to say that using it for promotional purposes is a must.

Besides competition to make visuals stand out got rough along the way.

Every time there is a new campaign, marketers hire designers to make the perfect posters and the most creative 2-dimensional images. What you need to realize though, is that 2D drawing won’t be a standard of communication or expression anymore. it won’t attract the future tech-minded audience any longer. Our social platforms are becoming more interactive by the click. And to cope with that you need to generate more engagement from your viewers.

Now, this is where 3D technology comes handy. In matter of fact, after a series of 3-dimensional advertising campaigns, it has been proven that sharing content in graphical 3D visuals highers up your reach and increases your advertising efficiency in 2 basic ways:

It helps viewers feel a stronger feeling of presence (one of the tricks of the technology: it gives you the feeling that you are physically interacting with the objects you are seeing)

It helps viewers better remember the displayed products and increases brand awareness by enhancing their perception of it. which is actually a consequence of the first effect of 3D visuals.

Bottom line, 3D visuals are one of the keys to skyrocket your digital marketing

But there is one problem that usually stands in marketers’ way, which is the fact that 3D technology is not very accessible. The creation of 3-dimensional visuals is limited to very skilled designers. The good news though is that emerging technologies such as Augmented Reality (AR) are here to save the day!

Indeed AR platforms such as Augmania are democratizing the 3D feature and allowing digital marketers to overcome technical barriers of advertising in 3 dimensions. At Augmania we have been working on this for years. We have studied the emergence of graphical 3D visualization in advertising and we tried to measure its impact on customer engagement and brand visibility. We then created our 3D animation feature and allowed marketers to bring their products to life by communicating with their audience in a 3D world. No headsets are necessary, no special skills are required! We do the hard work and create 3D visuals that best describes your product to share all over the media.

So, If you are interested in revolutionizing your advertising with the power of 3D then subscribe here http://www.augmania.com/ and start your demo with an amazing augmented 3D experience!