What I love about flat iron steak is the flavor, texture and how reasonably priced it is. It's very similar to tri-tip steak though I prefer the flavor profile so much more. It's a better cut of meat than flank or skirt steak and you don't have to marinate it to break down the fibers for it to be tender enough to chew easily. You'll also start noticing the availability of flat iron steak throughout a variety of grocery stores.