“Digital marketing is a rapidly growing competency within our agency,”
said James Malachowski, Chairman and managing partner of RDW Group. “We
formed Incentric Digital Marketing to accelerate our investment in
digital talent and services, and to provide our clients with an agile
platform for the easy adoption of data-driven solutions. Incentric
represents the future direction of our business and our industry.

“Incentric also complements our web design and development sub-brand, iFactory,
which for more than a decade has served our clients as a stand-alone web
design and development specialty. Incentric will operate in much the
same way: serving the digital marketing needs of RDW Group’s many
integrated client challenges, and also operating as a stand-alone
digital marketing entity. Together, we form a powerful suite of fully
integrated marketing services that offer both specialization and
integration, depending on the client need,” Malachowski said.

Incentric Digital Marketing will be led and managed by Sarah Johnson,
who has been leading RDW Group’s social media and digital marketing
efforts for the past three years.

“We’re excited to share the news of the launch of our new digital
marketing brand,” Johnson said. “We are founded on the belief that a
more personal level of digital engagement is a key to helping clients
win customers and conquer their markets. Incentric is an evolution of
our current RDW Group team and capabilities, and has been formed to help
our clients better understand the power of these diverse offerings and
to provide honest, authentic digital marketing solutions that achieve
results.”

About RDW GroupA full service advertising, public relations
and media services agency, providing brand development, creative
content, and awareness building strategies across all channels, RDW
Group has been one of the leading independently-owned communications
firms in the northeast since 1986. Learn more at http://rdwgroup.com/.

About iFactoryAn RDW Group sub-brand since 2005, iFactory
is an award-winning web strategy, design and development group providing
innovative, inspiring, and intelligent interactive solutions that
elevate brands and facilitate lead nurturing and transactions. Learn
more at http://ifactory.com/.