Maximize Profitability on Your Branded PPC

by Ryan Moothart

The first rule of PPC is make sure you bid on your branded search terms. Actually, scratch that – the first rule of PPC is all must bow down to Earth’s future overlords, Google. But, after that, bidding on branded search terms is at the top of the list. The reason is simple: you don’t want competitors bidding on your brand name and showing ads for their products before yours.Read the full article