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One notable fact about Luiz Carlos Trabuco Cappi is that he started his career with Bradesco as a clerk in his hometown of Marília. He began his service with them in 1969 in the place of their founding and has developed into a key factor in their ongoing success. Beginning in 2009, Trabuco, as he is known in business circles and the press, has served as Bradesco’s CEO. He has helped them chart a navigable course through the natural undulations of the financial sector.

The world’s financial system was in the midst of great difficulty when Trabuco was appointed as Bradesco’s CEO in 2009. He helped them focus on their core business of serving local communities and emphasizing organic growth and excellent customer service. He safely guided them through the global recession and then amazed the Brazilian financial world when he laid the foundation of a massive deal in private banking.

When Bradesco acquired the Brazilian branch of HSBC in 2015, it made them once again able to compete for the top spot in private banking. Market leadership has always been important to the Bradesco management and Trabuco engineered a stunning deal that made them a power player. This blockbuster deal was the catalyst for Trabuco’s award as the Entrepreneur of the Year in Finance. DINHEIRO gave him this honor in recognition of this landmark deal. The acquisition provided a measure of growth that would have taken Bradesco six years to produce organically.

One policy that Luiz Carlos Trabuco Cappi implemented at Bradesco was the establishment of a company university. This has allowed them to groom and develop talented banking professionals within their own organization. Trabuco consulted with other management figures and they were able to determine those candidates with a particularly high aptitude for banking and finance.

It is the practice of Bradesco for employees to gain a wide range of experience by serving in various divisions throughout the company. In this respect, Trabuco was no different and served in several different capacities. He was able to gain experience and distinction with his time spent in Marketing, Insurance, and Pensions.

The Insurance chapter was particularly successful for Luiz Carlos Trabuco Cappi as he was twice named Insurance Personality of the Year. The awards were for the outstanding performance of Bradesco’s insurance division, while Trabuco was leading it. Revenues were significantly increased during his time there and the bottom line effect was substantial. It was during this successful time that Trabuco was first being considered as a candidate for the CEO position. Many notable figures concerned with Brazilian private banking were impressed with his knowledge and skills.

Trabuco also made his mark in the Marketing division when he instituted a groundbreaking reform for Bradesco’s publicity. He allowed Bradesco to develop a media relationship with finance reporters and increased the bank’s exposure in the public eye. Here, he modernized Bradesco’s communications with the public and their customers and this helps their branding efforts to bear fruit.

Luiz Carlos Trabuco Cappi has a steady temperament and is well equipped to handle the responsibilities that his job requires. His opinion on financial matters is always in demand among political and financial figures. Additionally, some of the largest financial projects in Brazil are routed through Bradesco and he must make wide-reaching decisions. Trabuco has shown his analytical skills are up for the job. He has also been mentioned as a possible candidate for the post of national Finance Minister. However, Trabuco’s heart is at Bradesco and it seems unlikely that he would take the post.

Luiz Carlos Trabuco Cappi is happily married with three children. He is the fourth CEO who has led Bradesco and his tenure has been successful.