The first ingredient in this food is byproducts. It is impossible to ascertain the quality of by-products and these are usually products that are of such low quality as to be rejected for use in the human food chain, or else are those parts that have so little value that they cannot be used elsewhere in either the human or pet food industries. The AAFCO definition of Chicken by-product meal is ďa meal consisting of the ground, rendered, clean parts of the carcass of slaughtered chicken, such as necks, feet, undeveloped eggs and intestines, exclusive of feathers, except in such amounts as might occur unavoidable in good processing practice. There are further byproducts further down the ingredients list, but in this case not even identified by species. We shudder.

The grains in the food are of mixed quality. Rice is a decent quality grain, as is sorghum, but corn is a difficult to digest grain of limited value in dog food. It is also commonly associated with food allergies. Vegetable fibre is the byproducts of vegetables - peelings, culls and other rejects of human food production. Vegetable protein is used to boost the protein content of the food, but this is very low quality protein compared to meat.

No information is given about preservatives, which may include chemicals such as Ethoxyquin, BHA or BHT all of which are allowed in dog food products but are banned or heavily regulated in human food production due to the belief that they are carcinogenic.