Hyundai aims to shatter premium automobile paradigms with the North
American International Auto Show introduction of its new flagship,
the all-new Genesis sports sedan. With capabilities and features
comparable to the worlds leading premium sports sedans, Genesis
will arrive at Hyundai dealerships this summer.

Genesis is built on Hyundais all-new, performance-driven
rear-wheel-drive architecture. It offers three powertrains,
including 3.3-liter and 3.8-liter V6 engines, and Hyundais all-new
4.6-liter Tau V8. The Tau will produce an estimated 375 horsepower
using premium fuel and 368 horsepower using regular unleaded leading
all competitors in specific output with 79.5 to 81.0 horsepower per
liter. With technology rivaling more expensive luxury sedans,
Genesis showcases features such as XM NavTraffic, Adaptive Front
Lighting System (AFLS), Smart Cruise Control, Lexicon audio systems
and electronic active head restraints (for a full list of leading
features, see page 8).

While Genesis will compete for customers with cars like Chrysler
300 and Pontiac G8, our engineering benchmarks were Mercedes
E-Class, BMW 5 Series, Infiniti M, and Lexus GS, said John Krafcik,
vice president, product development and strategic planning, Hyundai
Motor America. Genesis provides a potent combination of
performance, luxury, and value. We think it has the opportunity to
be an extremely disruptive force in the large sedan and near-luxury
segments.

Genesis ushers in a new era for Hyundai. Its all-new rear-wheel
drive architecture will spawn more products in other segments, as
suggested by the Concept Genesis Coupe shown at the Los Angeles Auto
Show in November 2007.

NEW PERFORMANCE-DRIVEN
REAR-WHEEL-DRIVE ARCHITECTURE

Genesis is built on an
all-new rear-wheel-drive architecture, its first application in a
U.S. Hyundai model. Genesis boasts a near ideal 53/47 front-to-rear
weight distribution for exceptional handling and more refined
steering characteristics. The rear-wheel-drive layout allowed
engineers to position the cars front wheels farther forward
delivering outstanding handling and steering performance. Standard
Electronic Stability Control (ESC), the industrys most important
new safety technology, further enhances the vehicles driving
confidence. Hyundai leads all popular car brands in the standard
application of ESC, with more than 70 percent of 2007 Hyundai sales
featuring ESC as standard equipment.

Genesis reduces interior noise levels and improves ride and handling
with a stiffer, lighter body structure. The use of high tensile
steel in critical areas in the unibody provides Genesis with 12-14
percent higher dynamic torsional rigidity and a lower body structure
weight than the BMW 5-series and Mercedes-Benz E-Class despite
having a substantially larger cabin than either of those benchmarks.
Hyundai Genesis has more interior volume than Mercedes Benz E-Class
and BMW 7-Series.

WORLD-CLASS Tau V8

Headlining the Genesis
performance capabilities is Hyundais all-new Tau 4.6-liter V8
engine mated to a ZF 6-speed automatic transmission with SHIFTRONIC
manual control. The Tau V8 delivers an estimated 375 horsepower to
fit the demands of performance-oriented consumers. This powertrain
combination will launch Genesis to 60 miles per hour in less than
six seconds. The Tau produces more horsepower and torque than the
powerplants found in Lexus GS460, BMW 750i, Audi A8 and Infiniti M45
and has more horsepower per liter than any of its V8 competitors.
The Tau engine is built with flexibility for the future. Future Tau
variants may offer larger displacement, forced induction options and
other technology enhancements.

STRONG LAMBDA V6 PERFORMANCE

Genesis also delivers
spirited performance through its two V6 options -- all-aluminum
3.3-liter and 3.8-liter DOHC V6 engines that deliver an estimated
264 horsepower and 233 lb-ft. of torque and an estimated 290
horsepower and 264 lb.-ft. of torque, respectively. To maximize the
power spread, the engines utilize Continuously Variable Valve Timing
(CVVT) on intake and exhaust cam shafts and a new Variable Intake
System (VIS) that helps cylinders breathe efficiently at low and
high RPM. The better breathing results in outstanding off-the-line
acceleration and passing performance, and remarkable fuel
efficiency. The V6 engines use an alloy block and cylinder heads for
lighter weight and thermal efficiency, and feature timing chains
with no scheduled maintenance.

Even with their impressive output, all Genesis engines are also
environmentally friendly, with all three achieving Ultra Low
Emission Vehicle (ULEV) certification levels.

ADVANCED 6-SPEED TRANSMISSIONS

Both Genesis V6 engines
use an Aisin 6-speed SHIFTRONIC automatic transmission that features
an overdrive lock-up torque converter for improved highway fuel
economy. The transmission offers smooth shifts and a wide spread of
ratios that ideally suit both engine's characteristics including a
tall-overdrive sixth gear for quiet, efficient highway cruising.
Drivers can access the SHIFTRONIC feature by moving the gear
selector into a separate gate. Pushing the selector forward or
pulling it rearward will shift the transmission up or down
sequentially, adding to driver control. A clear LCD readout on the
instrument panel shows the gear that's in use.

The Tau V8 Genesis is mated with an enhanced, high-output ZF 6-speed
transmission to handle the added horsepower and torque.

Genesis features a suspension design that is among the most
sophisticated and refined anywhere, at any price. The front
five-link suspension features upper and lower arms linking the front
wheels to the chassis. This artfully articulated arrangement creates
a virtual king pin axis that dramatically reduces unwanted kickback
through the steering wheel as well as improving responsiveness. The
five-link independent rear suspension is equally sophisticated,
enabling precise suspension geometry for a premium ride and engaging
handling prowess. The capabilities of the advanced front and
rear-suspension are maximized through Amplitude Selective Dampers (ASD)
allowing tuning flexibility at smaller damper displacements. The ASD
suspension provides:

The new 2009 Genesis is
the most advanced Hyundai ever. From its design and spaciousness to
its technology and appointments, it delivers a wealth of features
and performance befitting flagship European and Asian brands, but
delivers them at a much more accessible price point. Starting with
its Lexicon state-of-the-art audio system featuring LOGIC 7
technology, Genesis offers an extraordinary combination of
technology, premium appointments, and value. Standard is a
soft-touch instrument panel with woodgrain accents, Bluetooth
hands-free mobile phone interface, and USB/iPod auxiliary inputs. A
state-of-the-art navigation system with an eight-inch display is
available. The navigation unit is accessed by a user-friendly
multi-media controller that also controls the radio. Backing out of
tight spaces and avoiding mishaps is much easier with the available
backup camera that uses the eight-inch display to show the driver a
clear view immediately behind the car.

A leather-wrapped dash, door panels, and console lid surround the
driver in a luxurious environment, while heated and cooled drivers
seat provides optimal driving comfort. An automatic windshield
defogger with humidity sensor and rain-sensing wipers allow crystal
clear sight lines. No other car in the segment offers an ultraviolet
reflective leather steering wheel, which keeps the surface cool to
the touch, even in scorching sunlight. Genesis also offers the
conveniences of power rear sunshade, automatic electronic parking
brake, proximity key and push button starter.

Rolls Royce Phantom and
Hyundai Genesis are the only automobiles to offer a Lexicon-branded
state-of-the-art audio system featuring LOGIC 7 technology. The
Lexicon surround sound audio system includes a 12-channel digital
amplifier and 17 speakers producing more than 500 watts of sound in
7.1 discrete audio. Genesis is also the first popular brand to offer
the clarity of digital HD Radio technology from the factory.
Navigation-equipped Genesis models also include a 30-gigabyte hard
drive and XM NavTraffic. Like every 2009 Hyundai, Genesis comes
standard with XM Satellite Radio. Auxiliary USB and iPod inputs
allow drivers to fully control and charge iPods directly from the
head unit.

ADVANCED LIGHTING TECHNOLOGY

The 2009 Genesis offers
Xenon high-intensity discharge (HID) headlights. The advantages of
HID headlamps include greater lighting power, daylight-type lighting
and reduced power consumption. In addition, the cut lines of the new
HID headlights are extremely precise, providing maximum nighttime
visibility without distracting other drivers. The lamps also feature
an auto-leveling function which keeps the headlights level
regardless of how the vehicle is loaded with passengers or cargo.
Genesis also offers an Automatic Front Lighting System that allows
the headlamps to automatically swivel for better visibility when
cornering.

NEW TECHNOLOGIES DELIVER IMPROVED
SAFETY PERFORMANCE

Maintaining Hyundai's
emphasis on delivering leading safety technology, Genesis boasts
world-class active and passive safety features to help both prevent
accidents, and maximize the well being of its occupants in the event
of a collision. The Genesis continues the Hyundai tradition of
standardizing key life-saving safety technology such as Electronic
Stability Control (ESC), eight airbags and electronic active head
restraints.

Genesis' total of eight airbags include advanced dual front airbags,
front and rear seat-mounted side-impact airbags, and roof-mounted
side curtain airbags for both front and rear outboard seat
occupants.

An electronic active head restraint system will debut on the 2009
Hyundai Genesis. Hyundai is the first popular brand to offer
electronic active front head restraints, an improvement over
mechanically based active head restraint systems. Until now,
electronic active head restraints could only be found on select
Mercedes-Benz, BMW and Lexus models. Active front head restraints
have been proven by the Insurance Institute for Highway Safety to
help prevent whiplash.

Genesis has a total of 8 ultrasonic sensors located on the front and
rear bumpers. The sensors along with the rear backup camera help
detect how close objects are when parking. Distance is indicated on
the in-dash screen and accompanied by an audible warning tone.

Forward-looking radar is used in Genesis Smart Cruise Control
system. Smart Cruise Control adjusts vehicle speed to maintain
distance from the vehicle ahead in the same lane.

Genesis is brought to a halt by large four-wheel anti-lock disc
brakes with Brake Assist and Electronic Brake Distribution (EBD).
The 12.6-inch front rotors have single-piston floating calipers and
the rear brakes feature 12.4-inch rotors with single-pistons on V6
models. Twin-pistons and larger rotors are featured on V8 models.

WARRANTY

The all-new 2009 Hyundai
Genesis is protected by the Hyundai Advantage, America's Best
Warranty. Coverage includes five-year/60,000-mile bumper-to-bumper
protection, 10-year/100,000-mile limited powertrain warranty, and
seven-year/unlimited mileage anti-perforation coverage. In addition,
Genesis buyers receive 24-hour roadside assistance coverage at no
extra charge for five years (no mileage limit) and that service
includes emergency towing, lockout service and limited coverage for
trip-interruption expenses. There is no deductible on any of these
coverages.