Developing interactive tech with Kobelco

nParallel created a 55” Android screen display to promote Kobelco’s new app which created a large uptick in downloads and usage.

nParallel created a 55” Android screen display to promote Kobelco’s new app which created a large uptick in downloads and usage.

InQuest Marketing selected nParallel to collaborate with them to design a one-time trade show concept for their client Kobelco Construction Machinery USA, an industry-leading crawler excavator company.

nParallel teamed up with InQuest Marketing, and they concepted and executed interactive elements to increase customer engagement at ConExpo, the largest construction trade show. One of the many interactive elements designed for Kobelco was a 55” giant Android screen that was created to promote Kobelco’s app by engaging with the audience with an eye-catching mega-size example of the interactive app.

The Kobelco app provides great value to its users and nParallel and InQuest Marketing wanted to ensure every attendee was aware of the benefits and how simple it was to use. nParallel created the large display, developed the technology and supported the installation and dismantling of the entire exhibit including the interactive elements. The 55” giant Android screen was a hit, and Kobelco experienced an uptick in downloads and app usage.