‘As part of the sponsorship deal, the Sabres will put New Wave’s name on the penalty boxes at the arena and the team’s power play will be branded with the company’s name within the arena and on Sabres broadcasts.’

‘”We cannot even begin to express our excitement to begin this endeavor with such an iconic and beloved Buffalo institution,” said Ryan Lilley, Vice President of Business Development at New Wave Energy Corporation. “We have developed a strong reputation and affinity for prosperity and economic growth in Buffalo, and we felt that with the emerging Canalside projects and the continuing improvements the Buffalo Sabres have made within their organization and throughout the community, that this was the perfect time to solidify a partnership with a team that means so much to our region and to us personally. This valued partnership will also allow us the opportunity to offer our discounted electricity services to a much wider audience of businesses and residencies throughout WNY and beyond. We could not be more proud.”‘