** San Diego Border Regions has a Hispanic population of more than 850,000+ people with a buying power of $11 billion dollars a year.

** San Diego has the tenth largest Hispanic population in the United States and the seventh in buying power.

Well Read
The Festival Souvenir Program is published yearly in English and Spanish for the annual San Diego Latino Film Festival. This year’s festival will take place March 13-23, 2014. For the past 21 years, this publication has been widely read throughout San Diego County, Baja California and across the U.S. The program features provocative articles on cinema, SDLFF’s “Top 10 to Watch”, synopses of films, filmmaker profiles, interviews with special guests and other pertinent information that is useful for both entertainment and educational purposes.

The People
The festival program readership is comprised of business and community leaders, students, professors and professionals who demonstrate an interest in Latino community issues, history, culture and education. They are highly educated and have an average age between 25 to 36 years-old. Our readers are leisure, travel and health oriented, enjoy recreational activities and dine out frequently. The festival program is a unique opportunity to reach the large Latino population in San Diego County (approx. 850,000 people). Furthermore, San Diego’s position at the forefront in attracting tourism, conventions and symposiums, likewise expands the program’s readership, offering visitors a unique entertainment experience.

We Get Around:
Since 1994, the festival has distributed 260,000 programs to individuals throughout San Diego County, the U.S. and Latin America. In 2014, 15,000 programs will be distributed to those attending the screenings. In addition, the publication will be distributed to another 5,000 individuals & organizations in San Diego County and across the United States via carefully selected high-traffic areas including banks, hotels, restaurants, cafes, universities and tourist destinations.

Preferred Placement:
Preferred placement is subject to availability and subject to one third of a page or larger advertisement. Placement will be guaranteed with payment of an additional charge of 20% of the rate for the ad in question.

Mechanical Specs:
* Camera-ready art: No overlays will be accepted. All photos should be pre-screened (133 line screen) and incorporated into stats, velox or ad slicks. Advertiser must provide separations for process color.

* Non-camera-ready art and/or copy: There is no charge for basic type-setting and layout work. However, special camera work, photography or other extra production work will be billed at $45.00 per hour.

* Proofs: Will be furnished when requested in writing and all copy is in hands of publisher 10 days prior to deadline.