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The Sharks yesterday announced yet another sponsorship deal, with Kyocera set to join the family as of January next year. The Kyocera logo will apparently feature on the back of the Sharks playing jersey.

The Sharks’ release follows:

Kyocera Document Solutions South Africa is entering the sea of SA Rugby with the sponsorship of The Sharks Rugby Team.

The agreement kicks off from January 2014 and will bring the company’s tailor-made document management solutions closer to potential customers, not only within Southern African, but also across the world of Super Rugby.

The Kyocera logo will be the brand millions of people see on the back of the new official jersey.

Says Wayne Holborn, general manager at Kyocera Document Solutions South Africa, “To use the words of the founder of Kyocera Corporation, Kazuo Inomori, we have always “possessed a challenging spirit” and we believe The Sharks mirror our approach. We are excited about our partnership with The Sharks and see great synergy and potential, not only from a marketing perspective but also as a way to associate ourselves with a global winning team.”

The Sharks brand is recognised across the globe as a sporting brand market leader – in innovation, match day activation and brand communication.

“Kyocera is also a global brand known for our tailor-made document solutions. This means that we provide our customers with a perfect blend of premium products, software solutions and professional services. We consistently strive to increase an organisation’s workflow efficiency, enhance employee productivity, minimise environmental impact and significantly reduce operating costs,” says Holborn.

Kyocera Document Solutions will be in association with The Sharks to embrace Jake White’s vision of “turning potential into purposeful ambition”.

“We strongly believe in the ability of sports to empower, to energise and inspire people to be the best they can be and use that challenging spirit. We’ll be ensuring that we bring our own ethos into play alongside that of The Sharks to bring us closer to our current and potential customers,” says Holborn.

The Sharks CEO, John Smit said: “We are delighted to partner with Kyocera Document Solutions South Africa and look forward to a mutually successful partnership which is based on excellence and foresight.

“Our vision is to take The Sharks brand to new heights and we are delighted to align ourselves with one of the world’s leading manufacturers who share our vision and values.

“It is a unique opportunity when two leaders in their respective fields can come together in a partnership such as the one we are announcing. We are thrilled to have their logo adorn the back of our jersey from 2014,” added Michael Ablett, The Sharks Marketing Manager.

@Uli (Comment 1) : That’s one of the reasons why they can afford to poach so many of our players.

Comment 3, posted at 29.11.13 10:10:05 by MysticShark

@Uli (Comment 1) : Well, we have BLK, Cell C and now Kyocera. Three is not bad!

Comment 4, posted at 29.11.13 10:26:25 by PTAShark

More sponsors means more money and in these times we are lucky to have the sponsors we do. Some unions are struggling financially, its a good position for the Sharks to be in.

Comment 5, posted at 29.11.13 10:28:13 by Caratacus

Well done John Smit! The Kyocera logo is red and white, while the lettering itself is black. It shouldn’t look out of place on the jersey.

Comment 6, posted at 29.11.13 10:30:06 by vanmartin

@Caratacus (Comment 5) : fantastic position! $$$ buys the Whiskey! Sponsors falling over their feet to get in early. They realise whats happening, and once we win a cup or two it will be very expensive to get your name on that jersey.

Comment 7, posted at 29.11.13 10:32:46 by West Indies Cricket Board

JS is proving to be awesome at creating excitement around his brand.

Comment 8, posted at 29.11.13 10:37:11 by West Indies Cricket Board

I like that all our sponsors colors are black, white and red. But if it had to be some weird color or even full of sponsors, that would also be fine, if it meant we keep more players and upgrade our stadium.

But I think sponsors may sign bigger deals if they know they won’t share the jersey with a 100 other sponsors, so I don’t think we’ll get that much more if any.

Comment 9, posted at 29.11.13 10:38:04 by Letgo

Bring on the sponsors!! I dont care if the kit looks like a F1 racing outfit. The money sponsorship money means the less they Union has to recover from ticket sales – so lower ticket prices. Although season ticket prices for next year have already been set so doesnt affect me but does affect those buying single match day tickets hopefully.