6 Things Online Marketers Are Doing Right!

Why can’t we look at search marketing from the perspective of encouragement? So many industry blog posts focus on the negative (e.g., “10 things You’re Doing Wrong With Your Link Building” or “The 5 Worst SEO Mistakes You Can Make.”

We need to take a step back and pat ourselves on the back for all of the great things we do every day. Let’s approach being better from the positive side of the spectrum and reward ourselves for making the rightchoice when it comes to your marketing strategy.

1. We’re Using Analytics to Make Informed Decisions

Good work! Using analytics is probably one of the easiest ways to ensure we’re making decisions based on fact instead of making them based on gut, or speculation.

We left our homepage alone because we knewit was our top converting page and has the lowest bounce rate of any page on your site. Instead, we concentrated on refining a product or service landing page that has a higher than average bounce rate and doesn’t lead to very many conversions.

2. We Chose the Right Kind of Social Media

Social media isn’t just about having a profile, it’s about engaging with your audience and providing the answer to questions they may have regarding your products or services. We believe every brand should claim their name in the top social media outlets – Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, etc.

We don’t believe that all of these outlets are going to be cash cows for every brand. We find the outlets where our demographics live, and work to position our brand as the expert that audience turns to when they need answers.

3. We Have a Great Team That’s Creating Compelling, Top-Shelf Content

Creating content that your customers want to read is one of the most important things you can do to grow your website. Everyone on the team has a mission statement with regards to content.

We’re determined to write the compelling answers to questions the customers ask every day. We’re directly plugged into the customer service team and create content based on the needs of the customer.

The team that does this wrong writes boring content with keywords stuffed throughout with no expectation that anyone but a search engine is going to read it all. This isn’t our team; it’s someone else’s, because we do this right – right?

5. We Implement Structured Data According to Schema.org Protocols

We’ve already set up authorship and publisher validation, good job! We have a plan to mark up products, offers, service areas, addresses, areas, videos and whatever else we can think of, because we’re determined that the user and the search engines are going to understand and appreciate every word we’ve written for the website.

We’ve investigated the Schema markup on the competitions’ websites and looked for opportunities to create a rich snippet in the search results where they might not be capitalizing – increasing our share of a finite amount of sales.

6. We Regularly Use Google and Bing Webmaster Tools

Are you ensuring there are no technical issues with how the search engines find and understand our website? Good job!

A technical issue can absolutely drown our site in the search engine results – but we don’t have to worry about that because we review webmaster tools’ accounts regularly to keep track of how our site is indexed, what urls are in our XML sitemap, and we always make sure we’re not losing traffic to 404 pages or from broken links. We use Webmaster Tools to show Google our new content on a regular basis and we review linking opportunities and strategies in Bing webmaster tools when necessary.

Summary

If this article resonates with you, and you feel your team is ticking off a lot of these boxes, you’re doing a really good job with your online marketing strategy. You’re on top of your game, and you’re destined to see some really great things happen in the long run if you stay vigilant.

If you’re a bit rusty in a few areas, that’s OK! There’s room for improvement, which you’ll see as soon as you clean a few things up.