Voters in Ketchum and Sun Valley will vote on a 1 percent local-option tax on retail sales, food and liquor in restaurants and bars, ski lift tickets and hotel rooms. In Hailey, the 1 percent local-option tax would be levied on hotel rooms and rental cars.

One-third of the tax receipts would go toward attracting new air service to the region's airport, while the remainder would go toward existing flights, marketing and administrative costs.

But proponents contend that the local option is necessary to grow and maintain much needed business to the region.

The Fly Sun Valley Alliance said that two to three new flights into Friedman Memorial Airport could rack up $40 million in new revenues. Proponents say that tourists in the Sun Valley area who arrive by air spend roughly $1,700 per visit. They say that additional flights could bring in 30 passengers from San Francisco, 19 passengers from Denver, and as many as 35 passengers from New York City per day.