The SEOTuners Blog

Monthly Archives: February 2016

SEO can be a confusing minefield to navigate. If this is your first time dealing with keywords, content, and social media marketing strategies, you don’t have to go it alone. Here are five excellent reasons to hire an Internet advertising company to see you through this:

Connect with Your Market Where it Matters to them

The most important reason you need to be online is because your customers are online. If you still don’t have a website, or if you have one but haven’t updated it in ages, then you need to do something to put your business back on the map. Rebuilding your site or starting over with a fresh one is going to be a crucial part of your marketing strategy, and you need pros to help you make sure you’re doing it right. There might be plenty of DIY sites to teach you how to do this, but if you want something that’s professional, a pro would be a better choice. You wouldn’t want to have to redo everything, after all, in case you find out you missed a couple of things while you were putting it together.

Leverage the right tools

Marketing Land emphasizes how important and effective digital advertising is—with its social media campaigns. But if you don’t know how to use the right tools, apps and platforms, you’ll have a tough time using this to your advantage. That’s why you need experts to teach you all you need to know about the right marketing tools to take your business from bland and boring to memorable and exceptional.

Stay competitive in the business

Never stop learning. Always be in the forefront of change. Stay updated on the latest and best tools available to you and your business. That more adept you are in social media and online marketing campaigns, the more valuable you are to your customers. If you don’t keep up, you’ll get left behind, and that’s how businesses fail. So if you want to win your market, the only way for you to go is forward.

Take Advantage of Opportunities

Businesses have a host of social media channels at their disposal: Twitter, Facebook, Instagram. Then there are blogs, along with business websites. That’s a lot of channels to see to, and it can be challenging to make sure you’re doing your best for each one. However, the sheer multitude also works in your favor. After all, with so many channels, you can experiment with a lot of different campaigns to see how each one works, what consumers like, and what succeeds in engaging them the most. With so many possibilities to explore, you won’t have to limited in how you work. You can take a lot of chances to get to the top.

Connect to your market

This doesn’t just magically happen. It entails more than just building a site or bombarding your consumers with content. To make sure you reach the right people and that you’re targeting the right audience, you need someone who can teach you the ropes, show you how to swim instead of sink, and essentially help you take control of a large slice of the consumer pie.

Online advertising can feel like a minefield to a newcomer. How does one advertise their business online? What's effective, and what isn't? What's SEO, and why is it so important? Figuring it out on your own can cost you time and effort that you probably would rather expend on the business itself. What do you do?

An advertising team can give your advertising campaigns the time, care and attention they deserve. After all, their job is to get you the best results possible. Hiring them in means you'll get the best quality advertising campaigns, and therefore, the maximum amount of customers for money spent on them.

They Can Create Content that will Bring in the Customers

The backbone of your web presence is the content you put out. An advertising team will be able to write high quality, usable content for your website and other online presences you may have. This kind of content is shared around and shown to other people online, spreading the word of your business further. As Web Marketing Today notes, if your team knows their audience and writes pieces that are relevant to them, they'll keep returning to your site.

SEO is Better with their Experience

SEO stands for Search Engine Optimization, and is hugely important in driving traffic to your site. As Forbes points out, when you put a search term into a search engine, do you ever go past the first couple of pages of results? Probably not. Your advertising team will implement an involved but thorough process of analyzing keywords that drive people to your site, and through writing and editing content, they'll maximize that number to the best of their ability.

They Can Create Customized Social Media Campaigns

Social media has become more and more important in the last few years, with sites like Facebook making billions of dollars on advertising alone. An advertising team will make sure that your campaigns reach as many people as possible, using social media users preferences to send your adverts to those who'll want to see them.

They'll Get you the Best ROI with PPC Campaigns

PPC, or Pay Per Click campaigns, can be a quick and easy way of getting your name out there online. Simply allocate a budget to the campaign, and every time your ad is clicked on, a certain amount of money is depleted from that budget. Once the kitty is empty, the ad ceases to be shown online. However, as Farotech explains, it's not quite as easy as that. An advertising team will make sure that the keywords used in the campaign are laser targeted onto the customer base you're trying to attract, meaning no one will click on your ad and leave, not finding what they want.

Experienced advertising teams like SeoTuners know exactly what does and doesn't work online, and can easily maximize visitors to your website. Try hiring a team and see just how far they can spread word of your business online.

When you're just starting out as a business, if there's anything you don't want to be worrying about, it's the efficiency of your website. If you put the website up, it should just bring customers in, right? Sadly, it's not as easy as that, and that's where finding affordable SEO packages comes in. What should a good SEO package include?

SEO copywriting

As Search Engine Watch points out, content is king. If you're hoping that the strength of your brand will drive people to your website, you'll be waiting a long time. A good package will include a copywriting service, whether that's adding relevant pages to your site, or editing existing ones to ensure search engines will point to your site.

Keyword research

SEO for your site depends on the keywords you focus on, which your SEO package should focus on honing. Moz argues that researching what keywords bring visitors to your site allows you to bring more of them to you, but more importantly, brings in the right visitors. With this research, you can track the motivations and interests of your customers, and offer them exactly what they want when their demands change.

Custom link building

The off page references used on your site are vital for search engine optimization. Google sees quality links as certification that your site is legitimate and high quality itself. Those working on your SEO package will help improve your links by writing guest blog posts, submitting your site to high quality directories, and analysing your current link profile.

Social media optimization

Any good marketer knows that social media is one of the best ways of capturing an audience. Forbes points out that a robust social media presence increases brand recognition, increased inbound traffic and of course, better search engine rankings.

Paid search rankings

One option you may be offered is to pay for top search rankings on different search engines. If you're looking for quick results and to present yourself to potential customers as soon as they search for your keywords, this could be a way forward.

SEO training

Having an outside authority optimize your site's SEO is a valuable service to buy in, but they may not be there six months down the line when you want to make changes. In your package, it's worth negotiating to have some training for your staff included. That way, when the time comes to make changes to your SEO campaign, you can do it without fear of decreasing your site's standing.

SEO can look intimidating, and when you're first starting out no one has the time to sit and decipher it all for themselves. In this case, buying an SEO package could be the way forward. Having a professional like SeoTuners to look over your site and optimize it fully to bring in new customers can do wonders for your customer numbers, as well as helping to bring in repeat business. Opt for the training, and you can even do it yourself later down the line.