Bob Hannah’s professional career
has been focused on Consumer and Shopper
Behavior. Over 28 years, he progressed
through Consumer, Brand and Customer
Marketing positions for Frito-Lay, Pizza Hut
and Coca-Cola Bottling Co. Consolidated.
During this time, Hannah led the
planning process with Shoppers, Consumers
and Senior Management of over 25 global
Retailers and CPG companies, through
qualitative and quantitative research and
analysis.

Hannah came to Data Ventures in 2005 after
having held 11 years of executive positions
at Coca-Cola Bottling Co. Consolidated,
including Vice President of Category
Management, Vice President of Retail Trade
and Vice President of Revenue Management &
Customer Planning.

Bob Hannah received a BA in Economics and
Spanish from Dartmouth College, and an MBA
from the Amos Tuck School at Dartmouth
College, focusing on Marketing and Consumer
Research.