Mannaso Bangawoyo, South Korea! Shake Shack®
is Seoul Bound in 2016

New York’s Beloved Burger, Hot Dog and Frozen Custard Stand Finds New
Home in South Korea

December 21, 2015 06:59 AM Eastern Time

NEW YORK--(EON: Enhanced Online News)--Shake ShackInc. (“Shake Shack” or the
“Company”) (NYSE:SHAK) is movin’ East to shake up the capital of South
Korea. Shake Shack® is thrilled to announce that
together with its Korean licensee it will open the first-ever Seoul
Shake Shack in 2016.

“17
Most Influential Burgers of All Time”

Shake Shack is both proud and honored to partner with SPC Group, a
leading global food company based in South Korea, with 43 companies, 30
brands and over 6,000 stores worldwide. With 70 years of knowledge,
experience and world-class innovation in the food and beverage industry,
SPC Group lends the ideal expertise to launch Shake Shack in South
Korea. Shake Shack and SPC Group intend to open at least one Shack in
2016 with plans to open 25 total Shacks in Korea through 2025.

Shake Shack is a critically acclaimed, modern day “roadside” burger
stand known for its 100% all-natural antibiotic-free Angus beef burgers
(no hormones added ever), griddled flat-top dogs, fresh-made frozen
custard, crispy crinkle cut fries, beer and wine and more. A fun and
lively community gathering place with widespread appeal, Shake Shack has
earned a cult-like following around the world.

Originally founded by Danny Meyer's Union Square Hospitality Group
("USHG"), which owns and operates some of New York City’s most
celebrated restaurants—Union Square Cafe, Gramercy Tavern, The Modern at
the Museum of Modern Art, Maialino, North End Grill, Blue Smoke and
Marta—Shake Shack’s fine-dining heritage and commitment to sourcing
premium, sustainable ingredients have helped to pioneer the creation of
a new “fine casual” category in restaurants. Fine casual couples the
ease, value and convenience of fast casual concepts with the high
standards of excellence in thoughtful ingredient sourcing, preparation,
hospitality and quality grounded in fine dining.

“We’ve heard from fans in South Korea for years that they’d like us to
bring Shake Shack to their hometown, and we’re absolutely delighted to
do so in the dynamic capital of Seoul”, said Shake Shack CEO Randy
Garutti. “We consider it the highest privilege to partner with SPC
Group, a revered operator whose admirable community commitment pairs
strongly with our mission to Stand For Something Good®.”

The Seoul Shack menu will feature Shake Shack’s signature items
including the ShackBurger®, SmokeShack®
and Shack-cago Dog®. As it has done around the
world, Shake Shack intends to work with local purveyors and producers to
create a one-of-a-kind Shack for the Seoul community.

“We are honored to partner with Shake Shack whose company mission is to
Stand For Something Good®”, said Hur Hee-Soo, Senior
Managing Director of SPC Group. “We believe that bringing Shake
Shack to the Korean market will enhance sincere hospitality, provide a
fun and welcoming community gathering place, and extend support to the
local community. This venture well aligns with our dedicated history of
commitment to make the world a happier place and we are extremely
excited to open the first Shake Shack in 2016.”

Shake Shack is a New York City institution and global brand. In its
11-year history, Shake Shack has been recognized with numerous
accolades, including Bon Appétit's "The 20 Most Important
Restaurants in America" (ranked #16), TIME Magazine's "17
Most Influential Burgers of All Time" (ranked #7 for the ShackBurger)
and winning "Best Burger" in 2007 and 2014 at the South Beach Wine and
Food Festival's Burger Bash.

ABOUT SHAKE SHACK:Shake Shack (NYSE: SHAK) is a modern day
“roadside” burger stand known for its 100% all-natural, antibiotic-free
Angus beef burgers (no hormones added ever), hot dogs, frozen custard,
crinkle cut fries, beer and wine (available at select locations), and
more. With its fresh, simple, high-quality food at a great value, Shake
Shack is a fun and lively community-gathering place with widespread
appeal. From its premium ingredients and caring hiring practices to its
environmentally responsible designs and deep community investment, Shake
Shack’s mission is to Stand For Something Good. Since the original Shack
opened in 2004 in NYC’s Madison Square Park, the company has opened
multiple locations in 12 states and the District of Columbia, as well as
international locations including London, Istanbul, Dubai, Moscow, Tokyo
and more.

ABOUT SPC GROUPSPC Group is a Korea-based global food
company, with a seventy year history, leading the Korean market with 43
companies, including Samlip General Foods Company Co., Ltd, Paris
Croissant Co., Ltd and BR Korea Co., Ltd. (Baskin Robbins, Dunkin’
Donuts) and 30 undisputable brands across 6,000 stores. SPC Group owns
and operates brands such as Paris Baguette, Paris Croissant, Passion 5,
coffee@works, LaGrillia, Queens Park, Vera, strEAT, Bizeun and Glücks
Schwein covering the bakery, dessert and restaurant business. SPC Group
has successfully introduced global brands to the Korean market including
Baskin Robbins, Dunkin’ Donuts, Caffé Pascucci, LINA’s and Jamba Juice.
The bakery brand, Paris Baguette, has entered markets overseas including
France, US, China, Singapore and Vietnam with over 190 stores. With
continuous R&D and creative marketing, SPC Group has devoted seventy
years to become a beloved global company through the pursuit of health
and happiness.

FORWARD-LOOKING STATEMENTSThis press release contains
forward-looking statements, as defined in the Private Securities
Litigation Reform Act of 1995, which are subject to risks and
uncertainties. All statements other than statements of historical fact
included in this press release, including but not limited to expected
Shack openings, are forward-looking statements. Forward-looking
statements discuss our current expectations and projections relating to
our financial position, results of operations, plans, objectives, future
performance and business. You can identify forward-looking statements by
the fact that they do not relate strictly to historical or current
facts. All forward-looking statements are subject to known and unknown
risks, uncertainties and other important factors that may cause actual
results to be materially different. All forward-looking statements are
expressly qualified in their entirety by these cautionary statements.
You should evaluate all forward-looking statements made in this press
release in the context of the risks and uncertainties disclosed from
time to time in the Company’s filings with the Securities and Exchange
Commission, including its most recent annual report on Form 10-K,
subsequent quarterly reports on Form 10-Q, its final prospectus filed on
August 13, 2015 pursuant to Rule 424(b)(4), and its final prospectus
filed on November 12, 2015 pursuant to Rule 424(b)(3), all of which are
available online at www.sec.gov,
www.shakeshake.com
or upon request from Shake Shack Inc.

The forward-looking statements included in this press release are made
only as of the date hereof. We undertake no obligation to publicly
update or revise any forward-looking statement as a result of new
information, future events or otherwise, except as otherwise required by
law.