Health Insurance Innovations is a technology platform focused on Health and Life insurance, Critical Illness, Telemedicine, Dental and other related products. The firm, listed on NASDAQ,[1] is led by President and CEO Gavin Southwell, and is headquartered in Tampa, Florida.[2] The company uses a cloud-based platform for licensed agents to enroll customers in products provided by insurance companies which provide the actual coverage. [3]The firm provides billing and information services for both the clients and the agents [4].[5]

The company was initially run by Health Plan Intermediaries, LLC. In 2011 HII agreed to purchase the units of Health Plan Intermediaries, LLC which was owned by Naylor Group Partners, LLC. As of September 30, 2012, the company had 51 employees.[7]

In March 2015, Michael Hershberger, Senior Vice President of Finance and Business Development, was named the interim Chief Financial Officer, principal financial officer, and principal accounting officer.[8] Gavin Southwell was named CEO and President in 2016.[9]

In 2014 the company acquired HealthPocket Inc. for 32M,[10]
a free website which pioneered technology for consumers to compare health insurance plans online.[11]

The company's website allows consumers to compare prices and rank all health plans available in an area and provide information about Obamacare,[12]Medicare,[13] and other types of health insurance available to consumers. It also includes a variety of health insurance resources such as statistics, polls, and research.[14]In 2018, both HealthPocket founders made a planned transition[15] and are no longer with the company.

In 2015 Health Insurance Innovations announced the acquisition of Agile Health Insurance (or AgileHealthInsurance), which sells health insurance alternatives to Affordable Care Act insurance (“ACA” or Obamacare) through its website.[16]

The company's website details prices for various private health insurance plans and allows consumers to apply for coverage online. The website also offers a Health Insurance Learning Center to provide answers to common problems experienced by consumers. The company is headquartered in Mountain View, CA and the current SVP and Head of Business Operations is Shaun Greene.[17]