Alfred Hitchcock cultivated a specific idea of beauty in the heroines he cast in his most iconic stories.

They always look classically beautiful, always "done up", regardless of the situation they were in — being strangled to death while their husband listened (Grace Kelly in Dial M for Murder), watching a horde of murderous crows gather (Tippi Hedren in The Birds) or while spying on a fake Nazi beau (Ingrid Bergman in Notorius).

Perhaps inspired by the release of the biopic Hitchcock in December last year, hair and make-up artists backstage put their own spin on the famed director's ideas of beauty.

At Bottega Veneta

Hairstylist Guido Palau created soft, seventies-meets-forties hairstyles. The deep side parts were slick, and in strong contrast, the mid-lengths to ends were tightly curled and spread out just before the show started. Tomas Maier wanted a super matte, ultra lip, and make-up artist Pat McGrath obliged, choosing a burnt orange shade from the collection's fabrics.

"Just to give a little sexiness," she finished the look with eyes rimmed in brown-black shadow and mascara.

At Marc by Marc Jacobs

Palau created a similar style at Marc's show too, just exaggerating the volume and giving the hair the appearance of cotton candy. Eyes were defined in a combination of shadows: neutral brown and rich black. To get that perfect, punchy red on the lips, Dick Page layered two different shades of red — a deep red and a rosy crimson – and blended them together with Shiseido's Benefiance Full Correction Lip Treatment.

At Manish Arora

Veronica Lake-esque waves and curls tumbled down the shoulders of the girls at Manish Arora, but unlike the '40s star, these were tousled and frothier, and not as neat and glossy. The eye was modern and graphic, painted glitter speckled taupe in a single wide brush stroke, and didn't conflict with the statement lips in neon pink.

At Dolce & Gabbana

Gilt Byzantine crowns sat on deconstructed chignons. There was volume on top, but the bun was deliberately flattened.

"If you have volume up top and with the bun, they fight each other," explained Palau.

At Badgley and Mishka

Tom Pecheux's interpretation of the Hitchcock heroine was the most playful, without compromising on glamour. He used a golden-black pigment to draw on the winged lined, and underscored the eyes with a pale, icy blue shadow. Lips were lined and filled with orange and peach to create a warm, matte pout.

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Frizzy tight ringlets and matte crimson lips at Bottega Veneta.

A halo of curl clouds and punchy red lips at Marc by Marc Jacobs.

Softened Veronica Lake waves with neon pouts at Manish Arora.

Teased bouffants and sharp scarlet lips at Dolce & Gabbana.

A playful interpretation -- blue-lined eyes and peach lips at Badgley and Mishka.