The new Cheer boxes were designed to encourage Canadians to cheer on Team Canada through November and December. The brand is also offering fans a chance to send digital at BeTheCheer.ca after that time frame.

Fans can simply cut out the Cheer card on the front of the Cheerios box, fill it in with an encouraging message for a Team Canada athlete and simply drop it in a mailbox.

With the help of Canada Post, Cheerios will deliver the card, free of charge, to the athlete at Canada Olympic House in South Korea to Cheer them on at the 2018 Olympic Winter Games.

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