The Video/Books/News mention above are built into the O/S. They can't be access through the app shelf. Android is made up of app like components. Settings, App manger, Silent Installer....etc I don't really look as them as pre-installed apps. They are parts of the Hybrid Android system that Amazon has Designed.

Now that my Fire is charged I can tell you the pre-installed apps that come on the Fire.

Pulse

Facebook

Gallery

QuickOffice

Audible

Contacts

Email

IMDB

Amazon Shop

Help & Feedback

These can't be removed and you don't need the Amazon Store access to download them. The other apps mention are added to your Amazon App Cloud when you purchase the Fire. So they have to be downloaded and installed.