Why Girls' Generation are not

Since their debut in 2007, the nine members of Girls' Generation have always played it safe, opting for the tried-and-tested successful formula of long luscious locks complete with pretty and cute matching group outfits.

Given the numerous new girl groups emerging in the past few years with similar styles, Girls' Generation need to up the ante and switch things up before they get replaced.

CONTROLLED MUSICAL STYLE

Their trademark well-rehearsed synchronised dance moves coupled with highly controlled pop stylings may be what made them famous, but it could also be the factor that contributes to their downfall. Discerning fans these days want something more than a cookie-cutter performance.

"IT NEEDS TO BE BETTER" AGENCY

SM Entertainment used to be unchallenged in K-pop with its popular groups Super Junior and Girls' Generation.

But other rival agencies like YG Entertainment and Cube Entertainment have been working hard to refresh and revamp their girl groups such as 2NE1 and 4 Minute - and obviously succeeding in spades.