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Areas of Study

COH435 PH Communications andamp; Advocacy

Course Description

Means for influencing social environments and public policy affecting public well being. Reaching identified target audiences through a variety of strategies examined. Successful communications and advocacy campaigns reviewed.

Learning Outcomes

Define concepts of communications and advocacy as they apply to public health.

Describe the field of public health communications and advocacy.

Distinguish between levels of commercial and social marketing, persuasive and propaganda communications, lobbying and advocacy.

Evaluate major health challenges that can be favorably affected through communications and advocacy campaigns.

Explain the range of strategies and techniques useful to communications and advocacy campaigns.

Assess the interactions and interdependence of social and health systems influencing the initiation and successes of communications and advocacy campaigns.