However it is extremely important that it established the main KPI , it will be this that will allow you to decide when it is time to move on to Phase 2 of Engagement .

Even if you create super interesting posts for public Facebook, which can increase organic forms the basis of their likes, the only way to control the increase of their followers directly is through Sponsored Links , ie Facebook Ads . What does ‘buy Likes’.

The final Facebook won by ads, so there ‘s not much to get out of this.

You may consider that Do 1 Disclosure may take between 2 and 3 months.

Phase 2 of a Social Project Selling: Engagement.

Once you have a sufficient number of likes / followers on your page and consequently a number of people who are affected by its contents, you can work the engagement phase.

Always keeping an eye on other KPIs already mentioned, at this stage you need to engage, then your main KPI will be a weighted average of likes , shares , comments .

Engage is a proactive activity, then can not be limited to receiving likes and comments .

You need to understand where they come from these likes . Are personas of your target audience ?

Also if someone mentions your brand or comments on your post, do not miss the occasion to thank and respond to the comment, perhaps providing more details about the post, perhaps creating another post that can complement.

Probably one who commented and likes your post, and comment on curtirá complementary post.

Do not forget, in phase Engagement , to interact with Market Influencers , publishing interesting posts them and tagueando them in publications.

Probably themselves curtirão your publication or even share.

So you enter the network of influencers .

To learn more about strategy Influence Marketing, read this article .

In this case also the Facebook Ads can help in boosting Posts that are of interest to your target audience .

Important: the dissemination phase you pushed the page at this stage you boost posts

Once your brand and your services or products are well known and people are engaging with your content, you can move on to Phase 3 Sale.

Phase 3 of a Social Selling project: Sale

At this stage clearly your main KPI is the number of sales you generated by your profile on the social network unto with the average ticket .

In the previous stage you built trust of your followers in your brand.

Now that you are seen as a benchmark in its segment, you can finally offer their services and products.

If you do this in the earlier stages, you will appear too aggressive.

You were dating.

Now it’s time to ask her to marry.

To propose your product or service, you can create posts with links to your website where your product can be purchased in case of ecommerce , the where people can contact you through forms.

But you can also encourage their followers to contact you have on your Facebook page or to buy your product through ecommerce integrated into your page.

Conclusion

A project Social Selling goes through three stages of implementing another phase (phase zero) analysis of the current situation of your brand in the media.

These phases follow the concept of the buyer ‘s journey through the funnel Sale .

Follow all stages will allow you to understand the Franks points and strengths of its processes both Marketing as Commercial .

Skip one of these stages you can generate some sales but because they are outliers, will not be enough to sustain your Business .

If you want to complement this article with some tips from his experience with Social Selling on Social Networks , opine on this approach or simply ask to take some questions, leave a comment below.