Dubai, 18-20 Nov 2018

Branding

DEVELOP A WINNING BRAND STRATEGY

Top marketers agree: It is time to move beyond the brand-is-our-logo mindset. This three day training course will help you build an effective brand strategy that truly resonates with customers and drives financial performance through unified design, communications, behaviour and multisensory tools.

take charge of your brand identity.

This highly interactive 3 Day Masterclass in Branding will use the “Strategic Brand Plan Canvas” to help you develop a robust brand strategy for your business. The Canvas is a practical management tool that will take you step-by-step, through the process of defining your brand. You will then look at how to express your brand in a cohesive, unified way across all channels.

The Canvaswill help your organisation structure its approach to branding, move beyond the brand-is-our-logo mindset, and build a brand that drives customer enagement and conversion.

Distinguish between your brand’s benefits and features when writing your strategic brand plan

Enhance your brand’s ability to move into new categories and / or markets

Know how to position your brand so you carve out a distinctive space in your target customers’ mind

Meet your instructor

Dr. Darren Coleman has almost 20 years brand marketing experience. This spans projects in the UK, continental Europe, the Middle East, South East Asia and Japan. He has worked with brands such as Orange (UK and Group), BUPA, Allianz, Nikon, Dubai Properties Group, Tupperware Brands and Toyota to name a few. Darren is the Managing Consultant at Wavelength Marketing.