Rehab News

The America in Rehab Blog

Welcome to the America in Rehab blog. In this section of our addiction treatment marketing website, you’ll find the latest in rehab industry news as well as expert insight, primarily authored by America in Rehab founder Jim Peake, who has more than 20 years of experience marketing on behalf of addiction treatment centers nationwide.

If there’s a technological or treatment advancement in the rehab industry, we’ll be here to break it down and offer analysis. We’ll also cover techniques and strategies that can help your treatment center better engage online visitors and capture admissions. Be sure to never miss a new post on America in Rehab by bookmarking this page or following our social media profiles.

It was a long-standing rule of thumb that if you or a loved one needed addiction treatment, you had to pay out-of-pocket, hope that your health insurance provider offered some level of benefits or rely on state and local sources for financial help. The Federal government was firmly removed from funding addiction treatment.

However, according to npr.org, this policy may be changing with a proposed policy change affecting Medicaid. In a substantial turnaround, Federal help may soon become available as the program is proposing to cover 15 days of inpatient rehab per month for anyone enrolled in a Medicaid managed care plan.

Is 15 Days Of Inpatient Treatment Enough?

Those within the addiction treatment industry are certainly supportive of the additional support potentially being offered to those who need help battling drug or alcohol addiction. Yet, many believe that 15 days of residential care isn’t sufficient for those with addictions to heroin, prescription painkillers, alcohol and other hard-to-treat substances.

The majority of addiction treatment professionals believe that it simply takes more than 15 days to obtain a positive outcome from addiction treatment. The concern is that those who undergo treatment for this length of time are likely to fall back into addiction shortly after treatment. With poor outcome rates, the policy change may do little to help those in need.

What The Proposed Policy Change Could Mean For Addiction Treatment Providers

Along with individuals struggling with addiction, the policy change could also affect providers of addiction treatment services. This funding could potentially open up the possibility to obtaining addiction treatment to a greater number of individuals.

However, these prospective patients may only be able to obtain the amount of treatment offered by the program – 15 days. Thus, it may be necessary to consider how these individuals can combine other resources from state and local funding, other forms of insurance, and private funding to obtain the amount of treatment that will provide the best chance of long-term recovery.

With each relapse, recovery is more challenging. Thus, the goal of any program is to provide the individual the best chance of sustaining recovery after they leave inpatient addiction treatment.

Stay On Top Of Changes In The Addiction Treatment Industry

Because our industry is rapidly evolving due in large part to changes in health insurance and public funding of insurance, it’s vital to stay on top of what is happening. With the latest information, you can position your treatment facility and provide the correct information to individuals struggling with addiction and their loved ones.

Are you searching for an experienced partner to guide your marketing efforts? Contact the treatment industry leaders at America in Rehab today to learn more about our services.

How The $3.7M For Addiction Treatment And Overdose Is Divided

While the bill establishes that $1.2 million will fund 10 positions for drug investigators in the Maine Drug Enforcement Agency, more attention is being focused on the fact that $2.5 million will specifically target addiction treatment, with $900,000 being used to establish and operate a drug detoxification within the state. Additional funds will be used to fund projects operated by jails and local police departments to connect drug users with treatment and recovery programs as an alternative to incarceration.

The $2.5 million in the bill earmarked for addiction treatment will be drawn directly from the Medical Uses of Marijuana Fund, which is funded from fees charged to medical marijuana dispensaries and state-licensed caregivers. These funds are certainly making many within the addiction treatment industry to take notice.

Critics Of Maine’s Addiction Bill

Although the bill had bipartisan support, there has been criticism over certain elements of it. Some believe that Maine’s addiction problem is far greater than many realize. Thus, the amount provided in the bill will not be sufficient to make a substantial dent in the growing problem. Others have complained that the bill contains no specific funding to expand medication-assisted treatment using drugs like methadone and buprenorphine. Because many believe that medication-assisted treatment is the most effective option for addicts, this “oversight” in the bill has created substantial controversy with some within the addiction community.

What Still Needs To Be Done

While Maine is taking proactive steps to address the devastating effects of drugs within their state, other fundamental steps need to be taken there and throughout the United States. These include:

Increasing evidence-based prevention and education within schools.

The development of more recovery support systems in local communities.

Help individuals in recovery reclaim their lives after addiction by assisting them in finding education and/or employment opportunities.

Address issues that create an unhealthy stigma for those who suffer from addiction.

Ongoing efforts to identify and fill holes in getting addicts the help they need.

Expert Online Drug Rehab Marketers

Only time will tell whether or not the addiction bill passed in Maine will generate more exposure for the problem of drug addiction. To stay on top of the latest news and information affecting your treatment center and to get the support you need with expertly-designed, industry-specific marketing, call America in Rehab today. Our expert online drug rehab marketers are some of the industry’s best. Call us today!

With the recent financial backing of addiction recovery treatment provider, Recovery Centers of America, by a New York private equity firm, investors are realizing that there are big opportunities in one of healthcare’s fastest growing sectors – addiction treatment.

Why the new infusion of capital into this industry?

Why Addiction Treatment Is One Of Healthcare’s Fastest Growing Investment Sectors In America

There are several key reasons that have made investing in addiction treatment facilities so favorable.

Changes To Policies

First, federal policy changes have made addiction treatment more accessible. The Mental Health Parity and Addiction Equity Act and the Affordable Care Act have been slow to take effect, but many more people now have the insurance coverage they need to obtain addiction recovery services.

Lack Of Resources

The second reason why addiction is shaping up to be a strong investment in many parts of the U.S., is the current shortage of facilities for those with mental illnesses. Despite the fact that the disease is prevalent in both men and women of all ages and that it impacts families, community safety, workforce productivity and school dropout rates, there has not been enough funding to support those in need of services.

Growing Need

Industry experts estimate that eight to 10 percent of Americans could be classified as either addicts or alcoholics. The economic impact of untreated addiction is substantial. Many calculate that $700 billion is spent on issues related to addiction, such as crime, health costs and reduced productivity. What is even more startling is that nine out of ten addicts or alcoholics do not receive treatment. As more individuals get access to the care they need, the demand for addiction treatment is expected to grow quickly.

More Acceptance

While addiction is still considered somewhat of a taboo subject, it is slowly becoming more acceptable to discuss as more people learn that it is a mental illness that requires treatment and not just a character flaw. Through awareness campaigns and more advertising by addiction treatment providers, the general public will gain greater understanding of addiction and will be more likely to get help when they need it. With the new investment capital, Recovery Centers of America are rolling out a $20 million a year ad campaign to promote their 18 treatment centers.

Build Awareness For Your Addiction Treatment Center

As more addiction treatment providers invest in advertising and other forms of outbound marketing, competition will become increasingly fierce to attract new clients. Having an industry-specific marketing team on your side is the best strategy for staying competitive in this rapidly-evolving industry.

Call America in Rehab today to learn more about specialized strategies for your addiction treatment center.

Along with other forms of online content, video is now used more than ever by drug addiction treatment centers who want to communicate their message of offering quality treatment to individuals struggling with addiction.

Yet, online video for drug addiction treatment centers is unique in the sense that it has the ability to bring the story of addiction and recovery to life. Because addiction treatment marketing is about sharing a message with someone who is vulnerable, as well as their loved ones, the one-on-one connection that a video delivers can be extremely valuable.

Don’t Forget Other Forms Of Content

Other forms of content, such as the pages on your website, including blog posts, as well as social media posts on your social platforms are also beneficial and shouldn’t be forsaken just for developing a YouTube channel.

However, robust videos which include compelling stories of clients sharing their testimonials of recovery, should be an important part of a comprehensive marketing plan that helps individuals develop a comfort level with your drug addiction treatment center and the clients you help.

Using Videos To Increase The Visibility Of Your Rehab

Justifying The Cost Of Video

There are many recovery centers that choose not to create videos because of the cost. Yes, they are more costly than simply writing a blog post. However, they also offer a tremendous impact, in terms of both generating traffic to your site and converting site visitors into clients. It’s simply a fact that videos rank higher on search engines than static images or written content.

Getting The Most ROI On Your Online Drug Rehab Video

Whether you choose to create your own video or you work with a provider of online drug rehab video services, there are some best practices to consider.

Create An Impactful Call To Action

The goal of any online drug video is to encourage a potential client to take that next step. This requires telling them to clink the link below the video or to call for help. Your site URL should be clearly displayed in the video description and ideally in the video itself to ensure that the viewer is very clear who they should contact to get help.

Choose The Right Keyword

In the drug recovery industry, you have a large amount of treatment centers targeting a small number of select keywords. By choosing an overused keyword, your video will get lost in the shuffle. Instead, use the Google keyword tool or another keyword generating solution to find a keyword that has lower competition. Use this keyword in the tags field and in your description of the video.

Promote, Promote, Promote

Don’t take the time and money to create a video just to have it never get views. Tell alumni, friends, family and others about your video to increase its exposure. Ask them to share it, too! Remember – YouTube considers the number of views your video is getting as a sign of its relevancy.

Call The Rehab Marketing Experts

Interested in creating an online drug rehab video? Call America in Rehab today and speak to one of our industry marketing experts.

I really did not have a grasp on Vivitrol until I spoke with Jonathan Todd Barlow. In this short interview with Jonathan Todd Barlow, founder and developer of RecoveryMaps he discusses the reality of drug rehab. Where it is going. How addiction can be managed with alternative drugs. The pain of locking one up in a long term drug rehab or an extended stay drug rehab centers really is not working that well. I’ve had the opportunity to get to know Jonathan over the past few years and I think what is is doing is radically different.

Jonathan is an outside the box thinker and I believe that he is truly making a strong effort in providing a different solution than the traditional 30 day residential drug rehabs. We will be revealing more of our interview with him in the coming days/weeks.

While Jonathan criticizes the 30 day drug rehab model for it’s faults he backs it up by providing a real world solution with his RecoveryMaps solution. At the same time he does believe that there needs to be stabilization of the addiction and that can be detox or rehab and it is different for each person. Also he says that the different treatment techniques work for some and not for others.

Having managed and overseen hundreds and thousands of cases Jonathan does have a command on the addiction subject. You will get the feeling that he does know what he is talking about when he discusses the Vivitrol subject. What I really love about his thinking is he is actually doing something about the problem of relapse and addiction vs. just talking about it. We don’t see that too often in today’s world.

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