US: Lotus readies caffeine-enhanced vodka roll-out

04 June, 2009

US: San Francisco-based Lotus Vodka has secured investment to roll out vodkas that contain taurine, caffeine and guarana extract. The company secured strategic investment from Mercurio Capital Partners. Lotus Vodka will use the new investment from Mercurio to accelerate its expansion across the United States and begin expanding overseas.

Lotus CEO Rob Bailey said: “American consumers are getting tired of boring vodka brands that talk about distillation processes and ridiculous marketing gimmicks like diamond filtration. The reality is that discerning consumers want vodkas that do a little more for them, and we welcome Mercurio Capital into our shared vision for growth.”

In less than two years on the market, Lotus has expanded from its base in San Francisco to California, Nevada, New Mexico, Pennsylvania and Arizona, and is currently launching in New York. The brand is available in 2,500 “trendsetter” restaurants, lounges and clubs and in the off-premise.

Lotus is available in two varieties: White Lotus and Blue Lotus. Blue Lotus is enhanced with guarana extract, taurine and caffeine. According to lotusvodka.com, White Lotus is blended with ‘special ingredients’.