Below is an excerpt from a great must-read for all marketers out there, “How Brands Grow“. This is hype free and raw truth writing at its best.

“…what works in branding is surprisingly simple – making the brand easy to buy – by maximising it’s physically availability and creating an attractive and memorable set of distinctive brand assets; sensory and semantic cues such as colours, packaging, logo, design, taglines and celebrity endorsements that make the brand easy to like, memorize and recall.”