Sprout Social vs. CoSchedule: A CoSchedule Alternative

by
Dominique Jackson

Considering CoSchedule to manage your social media scheduling? Sprout Social is a great alternative that provides you with all the publishing features your brand needs, as well as analytics, social listening, monitoring and more. Here’s a look at a head to head comparison of Sprout Social vs. CoSchedule:

Quick & Smooth Social Media Scheduling

Social media moves quickly. You need a publishing platform that can keep up. With our clean and easy-to-use interface, scheduling social media posts is a breeze.

View all of Your Scheduled Messages on a Single Calendar

Planning social media content in advance saves you time and takes some of the pressure off of having to remember to Tweet or post to Instagram every day. With Sprout, not only can you schedule all of your content, but your entire team can see what’s planned on a weekly or monthly calendar view.

Post When Your Followers Are Engaged

Publishing at random times, crossing your fingers and hoping people see it isn’t a wise strategy.

With Sprout Social’s ViralPost, you can schedule your social media posts to be sent when your audience is most active. Our patented algorithm analyzes your audience’s behavior to pinpoint when they’re most likely to see your social media posts. Not only does this save you time, but it also improves your chances of getting organic engagement.

Collaborative Social Media Publishing

Do you have multiple stakeholders in your social media publishing workflow?

Whether you’re an agency with clients that need to review outgoing Tweets, or a large brand that has multiple people scheduling content, Sprout makes collaborating simple and streamlined.

Give certain users read only, drafting or full publishing rights to ensure all outgoing posts are reviewed before they’re published.

More Than Just Scheduling Posts

Sprout Social is much more than a scheduling tool.

As a complete social media management platform, Sprout also provides robust analytics, engagement and social listening features as well. While tools like CoSchedule focus on publishing, Sprout takes a more integrated approach to social, so you can get everything you need with a single tool.

Engage With Your Audience

Social media isn’t just about sharing your latest articles and publishing photos on Instagram.

The top brands on social achieved success by engaging with their followers. With Sprout’s Smart Inbox, you can see all your incoming messages in a single stream.

Whether someone mentions you in a Tweet, or comments on your Instagram post, you can quickly respond right from our desktop or mobile app.

Monitor & Listen to Conversations About Your Brand on Social

Whether you’re active on social or not, your customers are likely talking about your brand or industry on Twitter, Facebook or other networks. Social media is people’s top choice for customer care.

Unfortunately, many brand miss out on these conversations either because they don’t have a monitoring tool or just aren’t making it a priority. That’s why 89% of social media messages to brands go ignored.

With Sprout, you can reduce the amount of missed messages by actively monitoring all mentions of your brand, whether you’re tagged or not.

While monitoring brand mentions is important, it’s also helpful to dig deeper to find new or developing trends. For instance, is the sentiment around your newest campaign positive, negative or neutral?

You can use our Listeners feature to gauge the emotional response around a branded hashtag or phrase associated with your campaign.

Analyze Your Results

Go beyond just seeing how many shares a post received or other surface level metrics. Sprout’s social media analytics tools help your brand understand the true value of social for your brand.

With easy-to-read reports for Instagram, Twitter, Facebook and LinkedIn, you’ll always be on top of what’s working and what’s not.

Improve Your Daily Workflow

Why spend money on software you only use once a week? Sprout is a key part of our customers’ daily workflow because it touches every aspect of their social media marketing efforts.

Whether you’re scheduling posts, replying to customers, analyzing your performance or uncovering new opportunities through social monitoring and listening, you’ll have plenty of reasons to log into Sprout every day.

Reliable Support

Getting new software is exciting, but can also be intimidating when you first get started. We understand that learning the ins and outs and fitting Sprout into your existing workflow may take some adjusting. And you might have some questions along the way.

Our support team is here to ensure you’re getting the most out of all the features Sprout has to offer. You’ll never be left in the dark with unanswered questions or be stuck waiting days for a response.

Reaching our team is a breeze through email, Twitter or a phone call.

Flexible Pricing for Businesses of All Sizes

From solopreneurs to agencies or enterprise brands, we have plan levels to fit your budget and needs.

Plus, with a 30-day free trial, you can test drive Sprout to see why thousands of brands rely on our software to manage their social media efforts.

Not sure which plan is right for your brand? Request a demo and we’ll help you choose based on the needs of your company.