The New Orleans Hornets are a professional basketball team based in New Orleans, Louisiana. They play in the Southwest Division of the Western Conference of the National Basketball Association. The franchise began play during the 1988€“89 NBA season as the Charlotte Hornets, based in Charlotte, North Carolina, where they were located for fourteen seasons. Following the 2001€“02 season, the team relocated to New Orleans, becoming the New Orleans Hornets In January 2013, the Hornets announced that they would change their name to the New Orleans Pelicans from the 2013-14 NBA season. The new name is taken from Louisiana's state bird, the Brown Pelican. With the new name also came a new logo - a menacing pelican holding a basketball in a blue, gold and red color scheme.

On closer inspection of the logo, there are a number of distinct elements of the logo and I will discuss the aspects that I have been able to read and pick up on

The font of the city "New Orleans" is the same as the font found on the street signs of the French Quarter, a famous part of this great city.

At the top of the logo, is the most notable symbol of the city, the Fluer-De-Lis (which can be see in the city and is also the basis of the New Orleans Saints logo)

The crescent is also an important symbol of the city because the city was called the "Crescent City" back in 1835. The city is located on a semi circle bend of the Mississippi river.

Apparently the pelican is mean bird and that is reflected in the logo, which I hope will bring some toughness to the players in the team (like the Chicago Bulls logo)

The color blue is associated with the state, gold with the city and red just adds a good mix.

After moving from Charlotte and being displaced for a while, the team may have lost its identify. In order to give the team its identity back, the new logo and name change is warranted and I feel is a good change for the team. The logo is nice and colorful, identifies well with the state and city and certainly a step up from the currently boring white and teal colors of the Hornets. The team has a future superstar in Anthony Davis, who may be a long term player for them. Having his era start with a new branding is a step in the right direction and may be the dawn of a championship winning team.

Over the years, the New Orleans/Oklahoma City Hornets has gone through some minor modifications buts its essentially been that of a Bee playing basketball.

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