T-Mobile's myTouch 3G launch event: pre-orders now available

We're here at T-Mobile's myTouch 3G launch event -- quite a bit subdued compared to the G1 launch, but still a T-Mobile extravaganza all the same. In the meantime, you might be happy to learn that the phone is now available for pre-order, with a guaranteed August 5th delivery date if they order before the 28th. Notes from the launch talk with Denny Marie Post and Cole Brodman:

myTouch is about "self expression." Like when you did drawings with crayons for your mom: sure, it sucked, but it was the self expression that mattered. Apparently.

Cole is talking up the Google love and the Android ecosystem. A "strong Google partnership."

Cole says we'll have "more Android devices out this year."

Denny sees it as a more desirable device and potentially more attractive to new adopters of smartphones. "Boundless possibilities" for individualization. They're showing a few videos, which seem to be app-centric as far as individualization goes. "If it could sweat for me, it would."

They're both showing off their own devices and how they've personalized them. Denny is a big fan of Zombie Run, which she plays with her 15-year-old son at the mall. Best mom ever?

T-Mobile, in partnership with Google, will help put a "lens" on the Marketplace to help users find the good apps. Going to offer an "app pack" to highlight a particularly useful selection of apps. One of the highlighted application partners will be Sherpa. Also working on improved payment options: will include a direct bill option to post app purchases directly to your T-Mobile bill.

Shipping the phone with a zippered case and a cloth screen-polishing sleeve (like we've seen already).

Matching service plan warranty with device warranty, and working on retail experience / consumer training, including in-store appointments.