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The Onion at Yahoo: Peter Koechley

Today, I brought in Peter Koechley, managing editor of The Onion, for the weekly speaker series I run at Yahoo!

I love the Onion, and Peter’s talk did not disappoint. He took us through some of his favorite Onion headlines of the past, read some of the headlines he had written that didn’t ultimately make it (some of which were really good), surfaced a few actual reader letters (which were totally absurd), and talked about how The Onion is put together, both in print and online.

I loved the slide pictured at right, which read:

The Onion is not a Web 2.0 company: we despise our users.

Besides despising users, Peter offered further evidence that The Onion is not a Web 2.0 company: “You guys haven’t acquired us yet.”