Organization: Research and Instructional Computing Services Committee, University of Houston

Time Frame: 1990-1992

Member

Organization: Scholarships and Fellowships Committee, University of Houston

Time Frame: 1988-1993

Member

Organization: Academic Honesty Committee

Time Frame: 1987-1988

Member

Organization: Computer Resources Committee

Time Frame: 1986-1987

Department

Chair

Organization: Faculty Recruiting Committee

Time Frame: 2009-2010

Member

Organization: Faculty Recruiting Committee

Time Frame: 2008-2009

Member

Organization: Promotion & Tenure review Committee

Time Frame: 2007-2008

Member

Organization: Promotion & Tenure review Committee (Non-voting member)

Time Frame: 2006-2007

Member

Organization: Recruiting Committee

Time Frame: 2006-2007

Member

Organization: Recruiting Committee

Time Frame: 2004-2005

Member

Organization: Doctoral Program Task Force

Time Frame: 2002-2003

Member

Organization: Promotion & Tenure Committee

Time Frame: 1997-2001

Chair

Organization: Task force to revise the Ph.D. Program in Marketing

Time Frame: 1993-1994

Director

Organization: Doctoral Program, University of Houston

Time Frame: 1992-1997

Member

Organization: Promotion & Tenure Committee

Time Frame: 1992-1996

Researcher

Organization: Developed contacts with both national and local supermarket chain stores and leading marketing research firms such as Information Resources, Inc. and A. C. Nielsen to obtain necessary data for research activities

About Dr. V. Kumar

Dr. V Kumar, or VK as he is more popularly known in the academic and professional circles, is the Richard and Susan Lenny Distinguished Chair Professor in Marketing, the Executive Director of the Center for Excellence in Brand and Customer Management...

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of the...