Uber says it plans to focus more on its electric scooter and bike business, and less on cars, despite the fact it could hurt profits.

Boss Dara Khosrowshahi said that individual modes of transport were better suited to inner city travel. He also forecast users would make more frequent shorter journeys in future. "During rush hour, it is very inefficient for a one-tonne hulk of metal to take one person 10 blocks," he told the Financial Times.

Mr Khosrowshahi admitted that Uber makes less money from a bike ride than from the same trip in a car, but said this would be offset as customers used the app more frequently for shorter journeys.

He also acknowledged that Uber drivers could lose out from the plan, but said over the longer term drivers would benefit from more lucrative longer journeys.

Nearly 70 per cent of travel buyers say that enforcing policy is one of the most challenging aspects of their job, but new research also identified a large gap in traveler knowledge of policy when it comes to booking hotels.

About Us

Trusted by 45'000+ hotel marketers around the globe, Hotelmarketing'com satisfies your professional appetite for intelligence: news and information that is changing hotel marketing today, curated from hundreds of sources, editorially distilled into a must-read briefing and delivered every business day straight to your inbox.