I know this is just an ad to shill for NFL Sunday Ticket, but the Manning Brothers doing a rap music video titled "Football On Your Phone" seemed pretty clever to me

http://www.youtube.com/watch?v=jn5zytfm9No

The best line of the video ... was when Eli Manning jumps through a life-sized picture of telephone inventor Alexander Graham Bell, and Peyton asks what would Bell think about someone watching football on their phone.