Wizeline Launches Product Intelligence Platform

First-of-its-kind Software as a Service platform gives companies
clear insight into what products they should build, using product
engagement analytics and automated collection of market intelligence.
Customers improve time to market and eliminate engineering waste.

Wizeline's mobile prioritization surveys enable companies to gather key product and market insights while their teams are on the go. (Photo: Business Wire)

SAN MATEO, Calif.--(BUSINESS WIRE)--Wizeline, the product intelligence company, today announced the release
of its comprehensive product prioritization solution. The platform
enables companies to collect and process disparate data sources to
clearly understand the market potential of the products they are
considering building. Wizeline has been in beta for several months with
hundreds of companies and is now offering the solution as a self-serve
platform.

“Wizeline was created to help companies build winning products that
customers love,” said Wizeline’s CEO, Bismarck Lepe. “Most companies
have valuable data, but we believe it’s not effectively or efficiently
applied when making critical product and market decisions. All of this
changes with Wizeline.”

Wizeline has its own proprietary algorithm to rank product priorities
based on their greatest market opportunity.

According to the Standish Group, software companies invest anywhere
between 20% and 90% of their operating budgets on research and
development—and on average over 60% of this product development goes
into products that are never completed, sold or used by the intended
audience.

Key to the company’s core solution are Wizeline Market Tools, a service
for product managers and other stakeholders who want comprehensive
market feedback on the products they’re considering building. The tools
simplify and speed the process of assembling disparate data, presenting
programmatically ranked insights on which products or features should be
prioritized.

“Wizeline has drastically improved our product planning and
decision-making process,” said Ricky Sutton of Fairfax Media, an early
Wizeline customer. “The results have just been phenomenal. We’re now
able to prioritize as a team and make decisive product decisions in one
tenth of the time as before.”

“Our company has grown quickly, and we can no longer fit everybody in a
single conference room. As a result, it’s difficult to get a
comprehensive picture of what the market needs,” said Rodrigo Martinez,
CEO of WePow, a video interview platform. “With Wizeline, we can clearly
identify the priorities by teams and markets, and make data driven
decisions on how to allocate our engineering resources.”

Wizeline was started by Bismarck Lepe, founding CEO of Ooyala, the video
technology company.

“Being early at Google, and then starting Ooyala, I saw firsthand how
the pace of decision-making slows significantly, as there are more
viewpoints and customer variables pulling companies in multiple
directions at once,” added Lepe. “With Wizeline, we use data to set
companies free, and help them make better decisions, faster.”

Wizeline was in closed beta for three months and is working with
hundreds of companies, including Chartbeat, WePow, Fairfax Media,
SnappyTV, Evergent and many more.

About Wizeline

Wizeline is a product intelligence company. Its data analytics solutions
help companies make autonomous business decisions that drive winning
products. Wizeline customers include Fairfax Media, WePow, SnappyTV,
Chartbeat and Evergent. Founded in 2013, Wizeline brings together
decades of experience from companies such as Google, Twitter, Ooyala and
AppNexus.

Contacts

WizelineAdam Sewall, 650-389-6692

Release Summary

First-of-its-kind Software as a Service platform gives companies clear insight into what products they should build, using product engagement analytics and automated collection of market intelligence.