Shaun Keating

The Blog

Website Content that Works Anyone can crank up Microsoft Word and write the content for their website. It’s true. Just like anyone can crank up their sedan and take it out to some trails for a little off-roading (my friend did it in a ’65 Mercedes-Benz S-Class). But just like your car would likely spin its tires and go nowhere, …

Straight talk about SEO It’s time for some simple talk about a topic that is largely misunderstood: SEO. In my opinion, unscrupulous individuals and organizations have taken advantage of the confusion around optimization to swindle hardworking people out of their marketing dollars. What is SEO? Search Engine Optimization (SEO) is the process of optimizing your website so that it shows …

Content Marketing Why Content Marketing Matters There you are at your desk, your palm on your cheek, wracking your brain on how you can get more visitors to your site and convert them into paying customers. Your pay-per-click and search ads are doing okay. Your social media accounts have little engagement. Visitor traffic is anemic and you’re out of ideas. …

It’s a Swiss Army Knife Swiss Army knives pack a megaton payload of bitchin functionality. Bottle opener? Check. Awl? Check. Magnifying glass? Check. And that’s just on one side! Is there another tool on the entire earth that you can use to darn some socks, remove a splinter, pop a beer top, and inspect some clues? I submit that there …