One of the key elements to enhance global competitiveness of an enterprise is "total quality management". In fact survival of an enterprise depends on its ability to manage this key element. Total Quality Management must be effectively implemented and managed throughout the three major product development phases - "develop product", "produce product", and "sell & support product". During the product development phases engineering and manufacturing management can insure quality / customer satisfaction by identifying the internal and external customers. A review of quality methodologies that measure how defects are proactively eliminated by designing quality into the product and the process will be discussed. Lectures and research will include methodologies / techniques to reduce process variation, validation and testing, six sigma, quality function deployment, Pareto principles, customer feedback systems, lean principles, and continuous improvement. The "high quality value chain" model will be used to highlight milestone deliverables to achieve "world class quality and customer satisfaction". Case studies will be used throughout the course.