The new Kate Upton Mercedes-Benz ad slated to run during the Super Bowl sure has made a lot of people hot and bothered.

A 90-second trailer was posted on the internet Tuesday and some have criticized it for being too racy while others have taken to the web to vent their frustrations that the most recent Sports Illustrated swimsuit covergirl doesn't show enough skin.

A spokeswoman for the Parents Television Council told the MailOnline that the car commercial 'isn’t selling cars, it’s selling sexual objectification' while disgruntled viewers think they don't see enough of Upton.

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What a tease! The other Super Bowl advert for the car company angered the Parents Television Council and left her fans wondering why she kept all of her clothes on

Foamy fun: In it, the amply-charmed 20-year-old blew suds and pretended to be washing the all-new Mercedes-Benz CLA

'This ad [reinforces] for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want,' the spokeswoman said.

'If anything, this ad proves that we’ve regressed rather than progressed over the last several years. '