But those efforts were in conjunction with wireless operators such as Verizon and AT&T. This is the first time that Qualcomm has joined a sports league to consult on boosting wireless availability at its stadiums.

Terms of the agreement were not disclosed, but a Qualcomm spokeswoman described the deal an in-kind arrangement with a multimillion-dollar value. The company will become an official technology partner of MLB Advanced Media.

“Mobile data traffic is exploding, particularly in high-traffic areas such as Major League Baseball ballparks,” said Anand Chandrasekher, chief marketing officer for Qualcomm. “Qualcomm has been preparing for an astounding 1000x increase in data demand, and we are leading the charge with MLB Advanced Media to provide passionate baseball fans with access to digital content.”