Target brings Bullseye Lounge to E3

May 18, 2010

MINNEAPOLIS Target announced that it will be running the Bullseye Lounge at the 2010 Electronic Entertainment Expo in Los Angeles from June 15 to 17. Visitors to the Lounge can test out upcoming video games, try snacks and beverages from Archer Farms and take advantage of such free services as cell phone charging and electronics cleaning, the company reported.

“E3 embodies the passion and excitement of the gaming community and having a unique presence there allows us to illustrate our commitment to the video game industry and reinforce Target as a destination for gamers,” said Mark Schindele, SVP Target. “To better showcase video games within the consumer electronics department we’ve introduced new video game footprints in all our stores expanding the space by almost 30%. Our updated floorplan will be further enhanced with video game Learning Centers and Trial Stations in the majority of stores to make video game shopping more convenient for our guests.”

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