St. Louis Regional Arts Commission, legacy logo

For their 25th anniversary, the St. Louis RAC needed a logo that succinctly describes their legacy. Our solution was to start with a typographic symbol that is contemporary, yet refers to the city's French heritage through high-contrast letter forms. Most logos that refer to St. Louis involve some tired rehashing of the city's iconic arch. Our approach was to use the metaphor of creative currents—less obvious, but far more memorable.