Instagram Rolls Back Policy on Advertising

By

Evelyn M. Rusli

Dec. 21, 2012 12:54 p.m. ET

In the wake of a fierce public backlash over its changed terms of service, Facebook Inc.'s Instagram is backing down.

The photo-sharing service announced on its company blog late Thursday that it is rolling back a controversial section in its updated terms of service to its original policy. Earlier this week, Instagram said it was amending its advertising policy to allow advertisers to use data and content from its users for ads. The...