Entertainment

Google Fiber Sparks Online Competition Between Cities Nationwide

It seems like every city in America wants Google Fiber. And who can blame them? Ever since Google announced its plan last month to bring ultra-high speed Internet connections (as in, up to 100x faster than what most of the country has today) to between 50,000 and 500,000 people, cities across the U.S. have been clamoring to curry the favor of the search giant.

The Competition

Topeka, Duluth, and Greenville are not alone in wanting Google to trick out their municipalities with super fast Internet speeds. A growing number of American cities are making their pitch to Google in advance of the March 26th deadline, and some of them are pretty creative.

Peoria, IL, for example, is playing off its reputation as the prototypical middle American town and the famous "Will it play in Peoria?" catchphrase. They've launched Google Plays in Peoria in an attempt to convince the company that their town is the perfect test-bed for Google's new technology.

Perhaps taking a cue from Topeka, on the other hand, Sarasota, FL has also renamed itself... to Google Island. Their site includes the standard YouTube videos, Facebook Fan Page, Twitter account, and cleverly, a "Declaration of Independence from Narrowband Networks."

Other cities have also pulled out all the stops in their campaign to get Big G to invest in their infrastructure. Baltimore, MD thinks a petition is the way to go, and presents their case using a Google Maps mashup, YouTube videos, and a list of local startups that could use a few more bits on their BmoreFiber.com pitch page.

Who Wins? Google, For One

Google has yet to reveal how it will pick where its magical fiber will be implemented — glitz and numbers may ultimately have nothing to do with it. However, no matter which city wins the ultimate prize of having Google come to town and pimp out their Internet connections the way Xhibit pimps out cars, Google itself is a big winner in the process. So are social networking sites like Facebook and Twitter.

Google wins because they get to further their agenda. The stampede among cities to compete for Google's trial has already demonstrated the desire that people and municipalities have for faster Internet infrastructure and "open access" networks. "It’s obvious the ISPs and incumbent utility providers don’t feel the incentive they need, the pressure they need, to keep themselves up to date," wrote a commenter on a blog post from Seattle Mayor Mike McGinn's office declaring their intention to compete for Google Fiber. Making the public more aware of the issues that Google cares about (better/faster infrastructure, universal access, net neutrality) is a win for Google, whose plans for the cloud-based computing hinge on faster and more ubiquitous broadband connections.

Facebook, meanwhile, has proven to be one of the most popular meeting grounds for Google Fiber advocates. Most of the campaigns already mentioned in this post have a presence on Facebook, and some communities and citizen-led groups have put the entirety of their energy on promoting the case to fellow citizens through the social network. There are growing Facebook groups for Google Fiber in Ventura, CA, Columbia, MO, Davis, CA, Huntsville, AL, Buffalo, NY, Baton Rouge, LA, Rochester, NY, Fresno, CA, Cincinnati, OH, San Luis Obispo, CA — to name just a few. In fact, a Groups search for "Google Fiber" on Facebook this morning yielded almost 250 results.

Other cities and towns are turning to Twitter to make their case. Madison, WI, for example, has a Twitter account and is using the hashtag #madfiber to spread the word about Google Fiber to other Madison residents. And Memphis, TN mayor A.C. Wharton, Jr. is using his Twitter account to tweet about his city's pitch and encourage citizens to get involved using the #memphisgoogle hashtag.

Social gathering places like Facebook and Twitter are used all the time for campaigns bigger than the Google Fiber competition, so it may seem naive to call those sites winners here. But like Google, social networks would benefit immensely from faster, more universal broadband access, so getting their brands entangled in the movement early might be a major boon down the road.

Is your city gunning for Google Fiber? Which of these campaigns do you think will best catch Google's attention? Let us know in the comments.

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