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BEVERLY HILLS (AP) — J.R. wasn’t selling oil this time, he was selling himself. He still made a pretty penny.

Larry Hagman, who played the cold, conniving oil baron J.R. Ewing on the beloved 1980s series “Dallas,” auctioned off many of his personal valuables Saturday in Beverly Hills.

Caroline Galloway of Julien’s Auctions said a silver saddle was the priciest item sold, fetching $80,000.

Other big items included a portrait of Hagman’s co-star Jim Davis that went for more than $38,000, a replica bottle from Hagman’s earlier series “I Dream of Jeanne” that brought in more than $10,000, and a pair of pistols that fetched more than $4,000.

The 79-year-old Hagman put in an appearance, describing items to the crowd then sitting in the audience during bidding. The collection brought in more than $500,000.