lingerie label Madame Aime launches

New lingerie label Madame Aime has announced its launch for spring/summer 2015.

The brand offers modern, refined designs which are crafted in France using silks and lace. The collection has a palette of golden yellow, brick red, dusty pink and pistachio green and features petticoats, silk blouses, black velvet, shimmering fabrics and broderie anglaise. The line will be available in France from this month, and from January 2015 at NET-A-PORTER.COM and in independent boutiques with prices ranging from £90-590. Press enquiries should go to Philippa Bradley Agencies.