global action

Magneti Marelli already distribute parts in more than 150 markets around the globe. KNPO would like to discus how we could use logistics and scrap from existing packaging production for producing reflective beads, to pursue optimal recovery and reuse of materials and minimize waste.

Mille Miglia, Paris-Dakar and other FCA related events

The historical re-enactment of the Mille Miglia held in May every year. This is the race famously defined by Enzo Ferrari as "the most beautiful travelling museum in the world". Distributing "give away packages" with reflective beads at all stops, promoting safety related with FCA brands.

Fiat Professional

Take a Fiat Ducato 4x4 Expedition (KNPO branded) and make a world tour, distributing reflective beads, combined with a live photo/film blog and on all social media.

U.S. Car brands

In the USA the number of pedestrians killed along the nation’s roads has slowly climbed in recent years, even as total traffic fatalities declined. NHTSA's statistics show that 70 percent of the pedestrian fatalities occurred at night in USA. FCA could make use of its very large U.S. workforce to creating shared value by visiting local schools and promote road safety by distributing reflective beads.

Smartphone Apps

The KidzCall App is an iOS and Android application that starts automatically as soon as you walk or run in the dark, and suddenly your phone is a road safety beacon during your evening walks. KNPO developed an app for smartphones that uses the flash and screen of the smartphone to emit a flashing light on both sides of the phone, as a beacon in the dark.

KNPO’s SMS App allows users to manage automatically incoming communications on their Smartphone while driving. The App activates and deactivates completely automatically. The App will have a management for enterprise fleet control. The App will have a PIN code for parent control.

Kids Non-Profit Organization

The Bead Initiative – A Bright Idea!

Kids Non-Profit Organization (KNPO) is working with the distribution of reflective beads in developing countries, reducing injuries and deaths from road accidents, during dark evenings among the young population.