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Who Are These People?

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This is a great companion to Bill Grady's seminar "How You Can Create Advertising That Really Works". Bill talks about Generational Marketing and why trying to target 18-54 year olds with one message no longer works in today's world. Four generations are discussed; Millenials, Baby Busters, Baby Boomers, and the Mature Citizens. You'll find out what are the unique triggres for each generation, and how to reach them effectively by connecting your products and services to their values.