10 Trends for 2014 and Beyond

Product Description

10 Trends for 2014 and Beyond

In our ninth annual forecast of trends for the near future, we see how consumers are both welcoming and resisting technology’s growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.

Methodology

This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, JWTIntelligence conducted quantitative surveys using SONAR™, JWT’s proprietary online tool, from Nov. 5–8, 2013, surveying 1,003 adults aged 18-plus (500 Americans and 503 Britons). The report includes input from nearly 70 JWT planners and researchers across more than two dozen markets, and interviews with experts and influencers across sectors including technology, health and wellness, media and academia.

If you are a JWT client, please contact us for a copy. If your company is a part of WPP, please contact Hallie Steiner for a discount.

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The 10 Trends featured in this report include:
● Everything Is Retail
● Food as the New Eco-Issue
● Mobile Device as the Everything Hub
● Going Private in Public
● Buying the Experience
● De-teching
● Predictive Personalization
● Queen Trumps King
● Retooling for an Aging World
● Cooperative Consumption

The 10 Trends featured in this report include:
● Immersive Experiences
● Do You Speak Visual?
● The Age of Impatience
● Mobile As a Gateway to Opportunity
● Telepathic Technology
● The End of Anonymity
● Raging Against the Machine
● Remixing Tradition
● Proudly Imperfect
● Mindful Living

This 82-page report serves as a comprehensive guide for marketers looking to enter Brazil or expand their footprint. It is a wide-ranging introduction to a complex culture, consumer mindset and media landscape.