When Fiat launched the Fiat 500 earlier this month, it announced sales targets of 58,000 units for this year and 120,000 units for 2008, and these figures have now been revised, which hardly comes as a surprise to anyone who's been following the media frenzy surrounding the retro-Fiat.
Today Fiat CEO Sergio Marchionne confirmed that production at Fiat Group Automobiles' plant in Tychy, Poland had been increased "from 120,000 units to 140,000 units on an annual basis" to cope with over 57,000 already received dealer orders. In other words, this year's production has already been sold out, with 51,000 of the 57,000 orders coming from Italy and the remaining from France; the only two countries in which the Fiat 500 has been officially launched, so far.
With increased production, the Tychy plant will roll out between 65,000 and 67,000 units of the Fiat 500 this year.
I, for one, fancy the Fiat 500! Let us know if you've got one on order!