Retail Management Theories, Concept and Application assignment

Words : 2500

"Select a retail format of your choice. Explain its business model and identify its direct competitors, its target market and positioning, its strategy with respect to its competitors. You are also required to elaborate on the retail format in terms of its elements in the retail mix – merchandise variety and assortment, pricing, location, etc. Finally you are required to make suggestions to the format chosen on its bases for developing a competitive advantage(s) relative to its competitors".

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