Feature creep is probably one of the most fundamental challenges for a product designer or product manager to contend with. It’s easy as you develop a product to get personally invested in what you believe is the right feature set for a product to successfully be released.

Most likely, in just a couple of days, iOS 7’s release date will be announced. I have mixed feeling about the design direction of iOS 7 for much of what I put under a lack of affordance (more on this later).