Chad Mendes isn’t a fan of how Jose Aldo conducts himself as a UFC champion, and he’s ready to force a change.

With Mendes’ (16-1 MMA, 7-1 UFC) opportunity to challenge for Aldo’s (24-1 MMA, 6-0 UFC) featherweight belt in the UFC 179 headliner quickly approaching, the No. 1 contender feels he’s alone when it comes to spreading awareness about the Oct. 25 contest, which airs on pay-per-view following prelims on FOX Sports 1 and UFC Fight Pass at Maracanazinho Gymnasium in Rio de Janeiro.

“He doesn’t do enough to carry his weight as far as media goes,” Mendes told MMAjunkie. “He never does and he never has. He’s a prime example: You hear all the promo stuff and I don’t hear him speaking, not one time. I’m here talking, I’m selling the fight, and I’m pushing for it. There’s nothing about Aldo. He’s got to do something.

“I can’t carry this whole fight on my back. I need some help selling the damn thing. I want to punch you in the face. Do you want to punch me in the face? Tell us what you want to do. That’s him being a hermit crab in Brazil.”

Aldo’s inability to speak English hinders his promotional wingspan to the North American audience. But with fighters like Conor McGregor surging in popularity partially due to the ability to create interest in a fight, Mendes believes Aldo could do a lot more to turn heads for UFC 179.

“That’s your role as the champion – you’ve got to sell fights,” Mendes said. “You’ve got to talk about it. You can’t just keep to yourself and be a little hermit and stay in Brazil. You’ve got to talk about it and put yourself out there and let people know about it. That’s what makes it entertaining.

“I don’t like Conor McGregor, I’m sure he doesn’t like me. He’s talks a lot of s–t in media and I’m going to talk it back. I’d love to get out there and beat the crap out of him, and I’m going to tell people that.”

While Mendes intends to be a far more outspoken champion than Aldo, he first must capture the belt. That won’t be an easy task against “Scarface,” who will enter the event with an undefeated UFC record and a 17-fight winning streak overall.

Moreover, the lone titleholder in featherweight history already holds a victory over Mendes, which came by first-round knockout at UFC 142 in January 2012.

Both fighters have gone down different paths since the first meeting. Mendes recorded four knockouts in five fights to earn a second title shot and showed progress in his striking during that period. Aldo, on the other hand, while still dominant, has somewhat underwhelmed in his past three title defenses.

Mendes believes the champion has become complacent with his position as the world’s top 145-pound fight. If true, Mendes said he’s prepared to capitalize on any sign of weakness and bring an end to Aldo’s reign.

“Aldo’s very good at what he does – his jab, his hook, his low kick, his knees,” Mendes said. “He beats everybody doing that. There’s nobody that’s made him have to change his style. He gets in there and he’s comfortable because every person he’s fought so far hasn’t been able to stop those. He’s comfortable and he gets in there and does what he does best and does enough to win. He gets his check and goes home.

“I’m going to be the guy that’s going to get in there and test his heart, test his will and push him into those later rounds and really test his skills levels. It take a guy like me to take him out of his comfort zone and do something different.”

A rematch between two elite athletes adds a new dynamic to an already unpredictable and intense situation. Even though the first fight ended in less than five minutes, both fighters have shared the octagon before and have, at minimum, a partial grasp on tendencies and movements.

Neither Mendes nor Aldo have participated in a rematch in MMA competition, and while conventional wisdom would indicate an advantage for the winner of the first fight, Mendes feels otherwise.

“I lost the first time, so I feel like I have more ability to change in the rematch,” Mendes said. “I feel like it’s harder to beat the same guy twice. You get in there and you face a guy and you get to feel their power, their strength and their weaknesses.

“Retraining for the same guy you can schedule it around that stuff and change the game plan for certain things. Obviously I lost the first time, so I feel like there’s a lot more weight on his shoulders for the rematch.”