SiriusXM Radio is launching this summer its “Service Lane Program” that allows dealers to offer a complimentary two-month SiriusXM subscription to eligible service customers. SiriusXM has already signed up over 10,000 franchised and independent dealers for its “Pre-Owned Vehicle Program,” which allows them to offer a three-month trial to customers who bought used vehicles pre-installed with satellite radio.

A third program allows SiriusXM to provide a three-month trial for properly equipped, certified used vehicles through a deal with carmakers.

Under the Service Lane Program, new- and used-vehicle owners who send their units to a dealership for service will be qualified to get a two-month trial based on the amount of time the radio in their vehicle has been inactive. New-vehicle owners who opted not to renew their service may be qualified for the trial, depending on the last time they declined to renew.