A rapper/hip hop artist who is materialistic, usually misogynist and only sees things for the obvious that they are, and is does not look deeper into it.

Typically attached to record company puppet strings and found on television and radio speaking of things that you can ONLY obtain, or very simple 3rd grade analogies about them (I'm hotter than the sun).

These rappers are not impressive and you can sometimes predict what their gonna say because of how simple the lyrics are. They are typically uneducated and ironically are the most popular and commercially successful rappers.

However I wouldn't consider EVERY shallow rapper to be naturally like that, MOST of them use to be more creative and deep but had to change due to America's ignorant "dumb it down" demand for music

Lil Wayne

Nicki Minaj

Gucci Mane

Soulja Boy

Drake

Shawty Lo

ANY rapper that sings

MOST shallow rappers became popular because of one song that is a party/dance single