Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

On Friday 25 February, Francesco Gori, managing director of Pirelli Tyre, was presented with the Toyota Regional Contribution Award in Tokyo as the Japanese manufacturer’s best tyre supplier in South America. The award, presented by the president of Toyota, was conferred on Pirelli as part of the Toyota Global Contribution Awards.

Pirelli, the first tyre supplier to receive the Toyota award, was rewarded for the quality, price and speed of delivery of its tyres. The Group produces for Toyota in Brazil, where it has five factories and is the leader in both original equipment and replacement.

The award is added to the great deal of recognition the Cinturato P7 and Scorpion Verde are receiving in this period from the specialist press and the most prestigious institutions throughout the world due to the tyres’ performance characteristics and respect for the environment.

A sweeping victory for P Zero in the summer tyre tests organised by the German motoring magazine Auto Zeitung, which this year put the products of 14 different manufacturers to the test in size 225/45 R 17.

In the six tests carried out in the wet, P Zero turned out to be unbeatable in braking from 100 kph, driving safety and handling and very good under aquaplaning. Commented the experts of Auto Zeitung, “The P ZERO shines in the wet with an incredibly high grip. It is the fastest and grippiest tyre and was also the best in the braking test”.

P Zero also convinced Auto Zeitung in the seven tests in the dry: “The Pirelli is among the absolute top and impresses with very high cornering speeds and directional stability”.

So the ultra-high performance Pirellimerited the accolade “highly recommended”, confirming its already acclaimed leadership on the world’s roads and Formula 1 circuits.

As a result of its successes in recent years, Pirelli Information Systems and the IT Services Centre in Craiova together with the Slatina production unit, have proposed a joint study with the University of Craiova for a project financed by the Silvio Tronchetti Provera Foundation. This collaboration continues the enterprise mobility theme, researching new technologically advanced ideas for gathering and the complete sharing of data in all parts of the factory, meeting the needs of the specialists and managers and using new generation devices. The new project will pay particular attention to ‘green IT’ philosophy, further increasing the efforts of information technology in making its own contribution to the subject of eco-sustainability within the Pirelli Group.