User or customer acquisition is one of the most prevalent issues that face companies both young and old; regardless of the stage of a company, one of the primary goals is often to increase its numbers of users. When you’re a a brand-new startup,…

I didn’t expect to spend 5 minutes watching a commercial for an ecommerce startup, let alone enjoy it enough to share it with friends. But, Amazon competitor Jet.com produced a delightfully entertaining commercial that proves the financial underpinning of ad-based businesses don’t have to…

Since Ripoff Report hit the scene in the late 1990s, people have been trying to sue the website for defamation over user-generated content. But the people who’ve tried, have failed….miserably. Why? Because Section 230 of the Communications Decency Act confers third-party slander and libel immunity…

When Airbnb got rejected by 7 investors, it was undoubtedly a big blow. But today – with over $2 billion in funding under their belt – that struggle has turned into an inspiring failure story (and a bit of sweet revenge). And according to…

These days, creative content is a key component in every successful marketing campaign. Unfortunately, many businesses fail to come up with fresh ideas for optimal engagement because they fear out-of-the-box ideas will waste their bandwidth on failure. The problem here is that if a business doesn’t try…

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Let’s face it, if you’re in business, you’re probably in the business of making money. As the old saying goes, sometimes you gotta spend money to make money; and that’s 100% correct, but there’s another great saying: “sometimes the best things in life are…

In order to capture a clear view of your customer’s experience and level of satisfaction, it is important to design effective surveys. This way you will be able to benefit from how they view you and your company, and what they think about your…

Video is an excellent way to increase traffic and exposure for your brand and business. Are you effectively using video in order to market your business? Using different kinds of video should ideally be used in order to connect your products and/or services with…

Recruiting and hiring in a company experiencing high growth is one of the wildest career roller coasters you can ride as a recruiter. The climb to the top—sourcing a potential hire with incredible skills, making connections, landing great talent—is exhilarating, exciting and full of…

No one ever stood out for being boring. And when branding your startup, this sentiment couldn’t be truer. Still, too many startups soften their branding to avoid offending potential clients. While bold branding will inevitably deter some segment of the general public, this supposed…

Video is one of the top marketing tools today, and its power is expected to grow more popular each year. How can video help your business to succeed? In this article, we explore five aspects of video creation that can make good videos go…

According to a report from Nielsen, 56 percent of buyers worldwide turn to friends and family to learn more about new products, making word-of-mouth the most common source for such information. In addition, the report shows social media is gaining traction as a common…

One of the reasons that great content marketing can be tricky for people who live and die by the metrics of banner ads and conversion rates is that, at its heart, effective content marketing is about telling really great stories that connects with audience….

One of the known secrets of highly productive people is taking breaks. They know that taking breaks is part of maintaining sustainable energy throughout the day. Research shows strong correlation between the health of the workforce and their corresponding productivity. Power naps in the afternoon are…

Working from home can be particularly distracting for many people. After two or three hours of intense work, our concentration levels decrease massively. That is when the temptation of social media and online conversation with friends can eat into your precious work time. On top…

Email marketing is an essential part of the growth strategy of any business. But here’s the catch – it works only if your customers open the mails you send. Many marketing emails go straight to the trash without even being opened. And with the…

Whether it’s referred to as human resources, talent management, or people operations, every organization has a department focused solely on the needs and wants of its most important asset: its employees. Becca is the head of this department for a mid-sized digital marketing company….