I've been with Netflix for several years and it's one of the only service type companies that I have worked with and had no major issues. I think they are great. However, since Blockbuster allows you to walk your sent movies into a local store and swap them for others while waiting for your next qued movies to arrive, you get twice as many movies for the same amount of money. I live two blocks away from a blockbuster and even though we have a good cable tv package with on demand and the netflix, there are still times when I want to get another movie and I end up walking to Blockbuster. I have been considering switching services. This new Watch Now feature could change that. Only time will tell, since I don't have access to the feature yet.