Making deep-links work for you

When monetising your website, deep-links are an easy way to convert your website’s visitors into bookers. In the case of Booking.com, these handy hyperlinks can lead your readers to inspirational landing pages, pre-filtered search results or even specific properties you want to promote.

You may already be using the Links Tool to create deep-links that connect your content to Booking.com – but did you know there’s a way to see how well those links are doing? You can now track the performance of deep-links and see where your bookings are coming from, simply by labelling your links.

How can I add labels?

When you set up a link in the Partner Centre, you now have an option to add a label:

It’s a good idea to use a label that relates to where the link is placed. For instance, if you’re using the link on your index page to redirect traffic to Booking.com, you could call it “index”:

Or for a link used in email marketing campaigns, you could use the label “email”:

What do the labels do?

Once you’ve added a label to the deep-link, you can track it in the ‘Performance’ section of the Partner Centre to see where exactly your bookings are coming from.

This way, you can monitor which of your deep-links are generating the most bookings, and decide the most successful spots to place links in future.

How can I get started?Head to the Partner Centre to start creating and labelling deep-links!