While earning my business degree at Montgomery College, I took a required public speaking course. I remember our professor telling us, “This will be the most important course you will ever take. You will use these skills throughout your life.”

Coming from an engineering background, I was a bit skeptical, but I soon realized the importance of communication. It’s an interpretative process; from the clothes you wear to the way you walk – you’re always communicating a message.

As thousands gathered in Baltimore to ring in 2012, we designed a flight plan -- positioning our helicopter (outfitted with a 36-foot digital billboard) adjacent to the fireworks. We used our beta online interface combined with social media to incorporate messages from within the community.