SuperBoat

Butterfinger has long been known as the crispety, crunchety bar fans flock to in candy aisles nationwide, but this season, they wanted to be known as something a bit bolder. A new, Bolder than Bold campaign was created to make a huge impact during football’s biggest game. Part of the job was generating excitement for retailers to display Butterfinger over the competition in a way that was just as bold. That’s where we came in.