Industry experts who have been given a sneak peak of the new phone have praised it for its improved battery life and value compared to the iPhone XS and XS Max, suggesting that the saving of around Dh1,000 is worthwhile.

iPhone fans queued for hours last month for the launch of the iPhone XS at Dubai Mall. They turned out from the Thursday evening ahead of the doors opening on Friday morning amid jubilant scenes as their patience was finally rewarded.

Those who have pre-ordered with Etisalat can expect to receive their device with three to five days of the launch date, the company states on its website.

iPhone fans at the launch of iPhone XS at Apple store in Dubai Mall.

Brothers Faisal and Khalid Al Jaziri got a Apple watch series 4 and iPhone xs at the launch of iPhone XS in Dubai Mall. All photos Leslie Pableo for The National

iPhone fans at the launch of iPhone XS at Apple store in Dubai Mall.

An iPhone fan purchasing 2 phones at the launch of iPhone XS at Apple store in Dubai Mall.

Apple fans with their purchased iPhones at the launch of iPhone XS at Apple store in Dubai Mall.

iPhone fans at the launch of iPhone XS at Apple store in Dubai Mall.

iPhone fans at the launch of iPhone XS at Apple store in Dubai Mall.

iPhone fans at the launch of iPhone XS at Apple store in Dubai Mall.

iPhone fans at the launch of iPhone XS at Apple store in Dubai Mall.

iPhone fans at the launch of iPhone XS at Apple store in Dubai Mall.

iPhone buyers at the launch of iPhone XS at Apple store in Dubai Mall.

iPhone fans at the launch of iPhone XS at Apple store in Dubai Mall.

iPhone fans at the launch of iPhone XS at Apple store in Dubai Mall.

Vladislav Mikheev first person in line purchasing 6 phones at the launch of iPhone XS at Apple store in Dubai Mall.

Du meanwhile says that delivery orders will be on "first in, first out basis, so customers who pre-order on the first day of the pre-order period will receive their devices in the first batch".

It added that deliveries will start from Friday and will take up to five working days for Dubai residents and up to seven working days for residents outside of Dubai.