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Celebs roll out custom Chevy Camaro, Corvette at SEMA

Three-time NASCAR champion Tony Stewart and celebrity chef Guy Fieri unveiled customized versions of two of Chevrolet's most famous sports cars Monday night in Las Vegas at a preview event on the eve of the SEMA show.

It also had embroidered Tony Stewart signatures on the headrests and a suede leather-wrapped steering wheel.

"I'm big on what the inside looks like," Stewart said.

He also visited General Motors facilities to offer input on the project and took the company's motorsports and performance chief, Jim Campbell, for a test drive in Michigan.

"I made sure to scare Jim to death," he quipped after the reveal.

The Guy Fieri-designed Chevy Corvette 427 convertible for SEMA.

Meanwhile, Fieri, host of "Diners, Drive-ins and Dives," played an active role in creating a Corvette 427 collector's edition. This machine draws power from the Z06's 505-hp V8 and wears a black and yellow-striped color scheme with embroidered head rests that salute Fieri's charitable foundation.

Fieri said he choose the colors in homage to a yellow and black 1971 Chevelle Super Sport he owns.

"Is this car sick or what?" he called out to the crowd after the Vette rolled on stage.

The idea for him to style a car came about after he drove a pace car in the 2012 Indianapolis 500.

Still, GM designers didn't take all of his suggestions, including a missile launcher, which he admitted were a bit over the top.

"They just laughed at some of my ideas," he said.

The Corvette will be auctioned at the Barrett-Jackson auction in January in Scottsdale, Ariz.

The 2012 SEMA show takes place Oct. 30 through Nov. 2 in Las Vegas, Nevada. The show is a leading indicator of trends in technology and customization for the automotive industry. Autoweek will be there with the latest news, photos and video, and we'll bring it all to you right here at autoweek.com.