Thursday, August 21, 2008

Janet Jackson is set to launch her debut fashion line Pleasure Principle, an 18-piece line named after the hit single from Jackson's 1986 multiplatinum album Control, is designed to be comfortable for a range of sizes - 32A to 44G, and is crafted of mostly satin and lace. Items will be manufactured in China and will be in department stores by late this year or early 2009. Jackson and Australian lingerie designer Bruno Schiavi are currently in negotiations with major chains to carry the line; U.S. stores will be revealed in coming months, with releases in Australia, Japan and Europe to follow. Jackson said the combination of beauty and comfort was the primary driver for the designs, though affordability was also paramount. Price points for the bra and underwear pieces are all under $40. "I hate when you've had on a bra all day long and you just can't wait to take it off - every woman has experienced that. A lot of lingerie tends to leave those marks and be uncomfortable. This line is about detail, fit and comfort as well as beauty and making women feel sexy. It's something for every woman, and I truly do mean that. It makes you feel sexy. I had so much fun designing this," Jackson says.

The singer first unveiled plans for the line in June at the Versace men's wear show in Milan in June, right around the time Jackson and longtime boyfriend, record producer Jermaine Dupri, said they're planning to start a family after the latest tour ends. Jackson said the lingerie line is "definitely" a good jumping-off point for future fashion endeavors.