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Big data analytics

Get a higher resolution view of all your customers.

Easily integrate data from a wide array of sources for true customer analytics. With Adobe Analytics, you can turn the mountains of information you already have into actionable customer intelligence, so you can improve marketing initiatives, create targeted campaign offers, and identify new revenue opportunities.

Features of big data analytics

Comprehensive data ingestion

Integrate datasets from disparate online and offline sources to get a high-definition view of your customers.