YouTube video marketing is all the rage. After spying out what companies are doing these days, I’ve listed a few ideas to help you fabricate your own video marketing campaign.

Viral Video Contests: Rather than investing hours of time creating your own videos, why not have your customers do it for you? Try creating a contest centered around your products or your products being used. Reward the winner with a gift certificate, products, or other special recognition. Here’s an example of a YouTube video contest I did for a customer recently.

Video Testimonials: It’s very common to ask your customers for testimonials. Why not ask for a video testimonial? Of course, you may need to provide an incentive for this since it is a big time investment for your customer.

How To Videos: “How To”, or “Do it Yourself” videos are a great way to provide useful content while at the same time promoting your website. YouTube has a category entirely to this type of video, and it is extremely popular. Be sure to link to your website from your YouTube video profile. Also, it’s very effective to offer a teaser as part of the video such as “more How-To video available at www.yoururl.com/videos.” A strong call to action will ensure your videos get responded to in the way you intended. Here’s an example from a company called planiTweb that created an SEO oriented how-to video.

Leave a comment if you have any other YouTube video viral marketing ideas or if you’ve used any of the both. Happy marketing….

One Response to “3 YouTube Video Marketing Ideas” by Justin Palmer

Thanks for this post, some new ideas for me here.Would be interested to know how you usually integrate your video marketing efforts onto your sites. Until recently I always used youtube. I had heard about Amazon S3 but had always thought it was way too complex to integrate into my siteNot long ago I was introduced to this useful software to automate the whole process. VIsit my Easy Video Player Bonus page for more information. It has changed how I do my video marketing,