Pricing Strategies – How Smart Companies Design the Product Around the Price

By Erika Malzberg • October 12, 2016

The cost of getting your product monetization strategy wrong…
72% of innovations fail to meet their revenue and profit targets.

The odds are stacked mightily against any company that launches a new product or service. Between 65% and 75% of new offerings fail outright or miss their revenue or profit goals, depending on whose research you look at.

And, on November 10, 2016, Simon-Kucher & Partners and Zuora will be hosting the First Annual LA Pricing Strategy Forum during which we’ll discuss how smart companies design products around price as well as other top growth strategies through pricing and packaging.

Presentations include:

Monetizing Innovation: How Smart Companies Design the Product Around the Price presented by Madhavan Ramanujam, Author of Monetizing Innovation

Join us to build connections with fellow senior leaders in the Los Angeles area and learn how executives and thought leaders at leading technology companies are solving some of the most pressing Pricing, Marketing, and Sales challenges.