Spotify has this almost mandatory sharing feature. It instantly live-casts whatever you're listening to to all of your (facebook) friends, and can only be turned off for short periods of time manually.

As a web developer (self employed), I'm always thinking about new products or software to build, and want to design features that matter. It seems to me that this is a very bold thing for spotify to do, that it wouldn't have worked either a couple of years ago, and that some people love it, and some people hate it.

I myself have experienced fantastic new music through un-knowing friends, but also have been slammed for listening to Ke$ha. Whatever.

I think that it is very good-- I believe in radical transparency (whatever that means) and in integrity, and in open-ness and non-judgement. And I think that sharing what I do, all the time, forces the issue. But I've also polled friends on it, and they say every time they listen to a song, they have that mental check (pretty much, "is this cool enough?").

What do you think? Are you glad spotify is built this way? Has it changed your thinking at all?