CEO Spotlight

The New Party Line

Tupperware Brands has a storied past in America. But its future is overseas. CEO Rick Goings sees himself as a global ambassador of capitalism.

The technology sector may have some of the most vocal (and controversial) women in business today, but a truer bastion of female empowerment in the workforce is much more old school—and led by a man.

Tupperware pioneered the direct-marketing strategy in 1948 that allowed women in the post-World War II U.S. to maintain some of the financial independence to which they had grown accustomed. Current CEO Rick Goings has spent the past two decades steering the company—and its opportunities for women—overseas, creating a robust...