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For the past century, we have been witnessing how big brands shifted their advertising budget from the previously conventional methods such as display, television or prints into dumping all of it on digital advertising like Facebook Ads and Google Adwords. Because the...

Where are they, where are they going, and how is it going to delight your customers? It is no longer a surprise when we see people paying through their mobile phones, we often see people hovering their phones across scanners at the cashier. Since this is becoming a...

When we think of storytelling, we tend to call forth the memories of childhood. Stories seem like a fundamental form of human correspondence and are often among the first deliverer of cultural norms and values. In Business, no matter how you start off, storytelling is...

This is one of the most common questions that our e-commerce customer asked toady. When it comes to determine whether mobile web or mobile app is more suitable, your business goals come into play here. For example, if you are developing an interactive game, a mobile...

Over the last decade, people’s shopping behaviour has greatly changed. There has been a major shift from shopping in the boutique stores to the area of online shopping. Today, internet is a new one stop platform for purchasing anything that we desire for. Traditional...