Archroma Heads To Outdoor For The First Time With Nature-Focused Ways To Enhance Gear

Reinach, Switzerland - 07/06/2017

Archroma, a global leader in color and specialty chemicals, is keeping nature top-of-mind for its OutDoor debut with a showcase of advanced innovations and solutions to enhance outdoor, urban and active wear at Booth A4-306.

In keeping with the event’s progressive feel, easy-to-use Outdoor Solution Navigators will be available on touchscreens at the booth, side-by-side with experts and samples, to encourage visitors to explore their ideas and uncover new ways to enhance their gear sustainably.

Visitors at the booth will also be able to discover the new fabric collection created by Flocus and colored with Archroma’s Earthcolors. Flocusis a company producing yarns, fillings and fabrics made from kapok fibers, for which they received the 2016 OutDoor Industry award in the Sustainable Innovation category.

Archroma will participate in the OutDoor conferences program with the presentation: “EarthColors technology – Garments from nature to the store” on Monday 19, 2017 at 11:00 hours, Conference Center East, Room Paris. The presentation will be delivered by Nuria Estape, Head of Marketing & Promotion for Archroma’s Brand & Performance Textile Specialties business.

“Archroma helps the outdoor, urban and active wear sectors bring ideas to life and develop collections with a soul. We are 100% committed to a more sustainable textile industry and this will be evident through the innovations and solutions we’ll present on our Friedrichshafen debut. OutDoor is a dynamic, exciting event and we are really looking forward to being a part of the discussions, helping visitors to unlock their creativity with new possibilities for enhancing their gear,” comments Nuria Estape.

For more information, follow Archroma on social media and meet the team at OutDoor 2017, Booth A4-306, Messe Friedrichshafen, Germany from June 18-21, 2017.

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Notes For Editors

Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 25 production sites. Its three businesses – Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants – deliver specialized performance and color solutions to meet customers’ needs in their local markets, touching and coloring people’s lives every day, everywhere.

Archroma is passionate about delivering leading and innovative solutions, enhancing people’s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and cost-efficiency. Products enhanced, colors enhanced, performance enhanced – “Life enhanced”.