Barcroft Media launches TV app

Written by Editor on 25 September 2017

Independent factual content production and distribution company Barcroft Media is to launch a new free TV app, available across multiple digital platforms.

Content will be curated from across the company’s channels – Barcroft TV, Barcroft Animals and Barcroft Cars – and series brands which include Born Different, Hooked on the Look, Cute as Fluff, Dog Dynasty and Ridiculous Rides. The channel will launch with over 700 episodes, featuring the company’s entire content catalogue of both original Barcroft-produced and third-party programming, making it accessible via a video-on-demand (VOD) user interface.

The app will begin to roll out across multiple platforms and devices including Amazon Fire TV, Apple TV, Roku, Now TV, mobile platforms iOS, Android, Windows 8 and smart TVs such as Samsung, Sony, Panasonic, Toshiba and LG. Following the launch, the app will exclusively premiere Barcroft-produced content 24 hours before it appears on Barcroft TV’s YouTube channel, which features over 3.25 million subscribers, and other channels that license Barcroft content.

The company says the launch of the app is its latest concerted direct to consumer push in its mission to become the home of ‘amazing’ true stories. “We are fast becoming the factual TV brand for the digital generation. Linear channels have largely abandoned commissioning factual programming for the under 30s which gives us a huge opportunity,” remarked CEO Sam Barcroft. “We understand our audience, and as we approach the milestone of three billion YouTube views on BTV, we feel the time’s right to make it easier to enjoy our content wherever you are, whenever you want.”