Recently we caught up with one of our fellow online video evangelists, Catherine Allen of Ember Television. They are a Birmingham based service that makes videos from ‘Your Church Wedding’ to a flash mob for charity. Similarly, to our sister site, Newspepper.com, Ember Television produce online video content, and also work closely with marketing agencies for distribution.

Ember Television’s new idea is (tentatively) called ‘audience looping’ where the target audience provides ideas for videos they want to watch. Ember Television provides a ‘matchmaking’ service, pairing the audiences with ideas to the clients with money to bring these ideas to life.

Watch the video interview above to find out more on how this process works and her advice for other production companies.