The new Pharrell Williams BYW LVL X adidas sneaker is all kinds of epic

GQ

December 6, 2018

The sneaker dropped at an exclusive launch in Sandton and Pharrell was also there.

If you have been following
the sneaker drops of 2018, you would know that adidas has been nailing the sneaker game. One of our adidas collections are the adidas Originals by Pharrell Williams. Williams was in the country recently to celebrate the launch of the limited new colorway of BYW LVL X, which dropped on December 1. The sneaker is all kinds of magic and makes
the sneakerheads in us all warm inside.

Pharrell at the launch of the BYW LVL at the adidas Sandton Store on December 1st, 2018

On the BYW LVL X - Pharrell continues on his exploration of changing lives through sport, lending his design aesthetic to the adidas
Originals Basketball silhouette including the text ‘GRATITUDE’ and ‘EMPATHY’ embroidered on the vamp of each shoe in black letters.

'The best things in life take time and are rarely perfect first time round. There is something beautiful about that process, from the intangible to the tangible. I continue my basketball journey with adidas. The next step. The X phase,' Williams says of the new drop.