Marketing + Communications

Person-to-person (P2P) communication lies at the heart of public relations and marketing communications. It is key to our overarching, integrated brand marketing strategies, key messages, media relations, and online activities.

Marketing + Communications

Media Relations

Brand reputation is shaped by current news and perceptions communicated by the media, bloggers, stakeholders and influencers. SO...who’s trusted by the media, social and real-world influencers? We are!

Our media relations pros believe brands must be proactive, as well as reactive, in pitching stories and selling interviews, while responding to media queries, and effectively managing the most difficult of situations. Our track record for delivering honest, ethical and transparent communications allows us to successfully build and protect brands with the media and target audiences.

Measurement is key to every program and we use numerous measurement and monitoring services, including the CPRS and IABC endorsed Media Relations Rating Points (MR2P™), Google Analytics, Hootsuite, Sysomos and social listening, to research, analyze and evaluate results. Our team takes great pride in creating insightful reporting and actionable feedback for our clients.

Strategic Objectives creates memorable events that make news, engage consumers and build word-of-mouth buzz for brands, products and services. From trade shows, annual general meetings and restaurant openings to The Trident Splash National Cannonball Championships, 12 years of Cashmere Bathroom Tissue Fashion Shows and cross Canada BBQ fundraisers, our team has seen and done it all!