About Us

Sterling Pensions is owned and operated by John Atkinson, CII UK; AFA New Zealand.

John immigrated to New Zealand from the United Kingdom in 1998, after working for more than 20 years in the UK pension and superannuation sector, both public and private. He has first-hand knowledge in all issues surrounding UK pensions having transferred his own pension to NZ.

John has extensive experience of the UK and New Zealand pension industries, including professional and regulatory bodies. He is fully qualified in financial planning. As such he offers you specialist, insightful advice. He understands the differences between the UK and NZ markets.

Pensions transfer can be a complex business but John knows his way around the systems, delivers a personalised superior level of customer service and communication, and takes the hassle out of the process for his clients.

John is very much a ‘people person’ - his professional connections in both countries ensures that he always tracks and follows up on his client’s behalf. He explains the differences in legislation between the two countries, which enables his clients to make informed, and effective decisions.

He develops a strong working relationship, and welcomes enquiries from clients at any time. Nothing is too much trouble, and he lives by his motto: “A client doesn’t really care how much you know until they know how much you care”.