“It’s my full-time work now,” he said the other day from his Golden Hill home. “I’ve had to push away graphics work to focus on this.”

Pollorena didn’t see this coming. Earlier this year, while assembling a portfolio of his work, he tossed onto the Internet the image of a print he’d been toying with, an artful arrangement of most San Diego breweries’ names. Soon, he was getting online inquiries — and then inquiries that sounded like demands.

“I want that!”

“What?” Pollorena texted back. “What do you want?”

“That poster.”

So Pollorena turned his drawing into a poster, printing 65 copies on heavy stock. They sold out.

Printed the poster on canvas. Then on bamboo. Sold out both versions.

Then he printed 25 white T-shirts with the same design. Sold out.

Then he tried charcoal T’s with the same design, but substituting white letters for black. There are a few of these left, but they’re going as quickly as this un-automated business can move them.

“I’m just here at home,” he said, “rolling posters and folding shirts.”

Pollorena formed a company, using a name that pays homage to full-bodied brew and his full beard. The orders began to pour into Craft Beerd: a T-shirt for Monkey Paw, a beer bar in the East Village; a print highlighting the brews of Alpine Beer; and more sudsy scenes.

This artist doesn’t have a brick-and-mortar storefront. Orders for the posters, which range in price from $15 to $40, can be placed at craftbeerd.com; the T’s, $25 each, can be viewed and ordered at the company’s Facebook page. But Pollorena’s work is becoming a staple on the local beer scene, showing up at White Labs, the brewers yeast purveyor, and bars from Oceanside (Tap That Keg) to Hillcrest (Local Habit).

“Rudy is a big beer fan, and this is an interesting look at things,” said Scot Blair, owner of Monkey Paw and several other taverns. “His work is unique.”