How Cogniview started their web page design journey

Company name

Overview

Hello,
My name is Hadar and I work at Cogniview as a marketing manager.
Cogniview is the #1 provider of PDF to Excel conversion software, our main product is Our PDF2XL that used by over 20,000 companies and by 90% of the fortune 100 companies.
We would like to run some tests on our purchase process to improve our sales conversion rates and we need to add some elements to the following pages.
Purchase page: http://www.cogniview.com/pdf2xl-purchase.php
Credit card information page: (to see this page click on the above link and click on the buy now button)

Tell us a bit about who you are and the people you reach

Our target audience is comprised almost every industry, mostly finance personnel, small businesses owners, CPA’s , and inventory managers.
They use PDF2XL to convert tables that are locked in a PDF format to an editable format such as Excel or Word, usually for analysis purposes. Our tool (PDF2XL) saves them a lot of time and money, instead of spending time retyping the data to Excel, they can use PDF2XL to convert the data in minutes and continue with their actual work.
Other important benefits of PDF2XL:

Accurate, no typing errors, fast, not expansive and has a more editing capabilities compare to our competitors.

Requirements

We'd like to improve the existing pages by adding some features and images that will give our potential customers a sense of security So they will be safe to perform the purchase, they need to trust our site and feel more comfortable to leave their credit card details on our website.
We would also like to emphasize our 90 days money back guarantee policy and reduce the customers concerns about the product functionality.
Another thing that we would like to add to one of the pages is our ROI (return on investment) calculator.
To see the calculator, click on that link and scroll down to the section “How much time can I save with PDF2XL?“ http://www.cogniview.com/pdf2xl-pur…f027j63ne1
You can find our logo and other images on our website:http://www.cogniview.com/
I also attached the missing images that need to be added to those pages.

• The Design should maintain the general theme of Cogniview Website, (Fonts, Colors, logo etc,). There is no need to design the page from scratch, just add the some elements to the existing page.
• The design includes the design of 2 pages, 1 popup box and 2 image box.
• The winning designer will need to design additional sketch for each page for testing purposes.
• The files we will require are:
- Photoshop file (.psd)
- Image files (.png or .gif)
The complete requirements are within the attached document.