Submitted

Top food bloggers on Tumblr share
their culinary creations using "Mystery Box"-inspired ingredients

FOX's
hit cooking competition series "MasterChef" has collaborated with media network
Tumblr to bring an interactive experience of the signature "MasterChef" "Mystery
Box Challenge" to "MasterChef" fans, via top food bloggers on Tumblr.

Starting
with the all-new episode of "MasterChef" airing tonight (8 p.m.) on FOX, fans
will get a chance to see what top food bloggers, or "creators," on Tumblr
prepare using "Mystery Box"-inspired ingredients, which Tumblr provided through
culinary delivery service Plated. Tumblr's creators will be tasked with
creating their own impressive dishes using the ingredients, while generating
visual Tumblr posts of the process and sharing photos with the online food
community. The content will be published on the "MasterChef" Tumblr page at masterchefonfox.tumblr.com
and will also be integrated on the "MasterChef" show page at www.fox.com/masterchef after the "Mystery
Box Challenge" has been revealed in-show.

Throughout
the season, "MasterChef" host and judge Gordon Ramsay and fellow judges Joe
Bastianich and Graham Elliot challenge the amateur home cooks to create an
impressive dish with unknown ingredients in the "Mystery Box Challenge."

With
more than 3.8 million users engaged in Tumblr's passionate food community every
month, this collaboration with "MasterChef" marks the first time Tumblr has
activated its tastemakers around a reality cooking television show. Tumblr's
influential food bloggers and their corresponding audiences offer an unparalleled
opportunity for "MasterChef" to engage recipe lovers, food photographers and
food enthusiasts around a key element of the show: the "Mystery Box Challenge."
Also, the collaboration further expands Tumblr's presence in the entertainment
space as a social platform that uniquely reaches a growing consumer audience.

" 'MasterChef'
has become more than just a viewing experience," said host, judge and executive
producer Ramsay. "We want people to have the opportunity to participate in
challenges at home, and with their friends and family. A first step for many of
you to be able to take on a culinary challenge just like having us in your
kitchen!"

"We
are most interested in creating content campaigns with entertainment companies
that are truly unique to Tumblr, and give our amazing creators the audience
they deserve," said Sima Sistani, Tumblr's director of media strategy. "FOX's 'MasterChef'
is a perfect partner to offer our passionate Tumblr food creators, because the
show celebrates the at-home cook, and our creators are everyday home cooks who
also happen to be some of Tumblr's most creative users."

In
tonight's all-new episode, the competition livens up when the remaining 18
contestants take on an intimidating "Mystery Box Challenge" featuring live
seafood, including lobsters, clams, mussels and scallops. The winner of the
challenge will have a significant advantage in the next round and determine
which classic dessert the remaining contestants will have to prepare in the
elimination round, which will end the competition for one "MasterChef" contestant.

Additional
Tumblr at-home "Mystery Box Challenges" will coincide with the "MasterChef" "Mystery
Box"-themed episodes airing throughout the season. These upcoming "Mystery Box
Challenges" will feature Alaskan king salmon, everyday ingredients and luxury
ingredients, apples and a family-inspired dish. More content and challenges can
be found at masterchefonfox.tumblr.com.