1. On April 18, 2017, some pretty damning warnings began circulating outside Fox News’ offices in New York City as a demonstration against Bill O’Reilly began to build.

The demonstration, organized by women’s rights group UltraViolet, is a reaction to an explosive New York Times report from earlier this month in which it was revealed that about $13 million had been paid to five women throughout the years by either 21st Century Fox or O’Reilly to settle lawsuits alleging sexual assault and inappropriate workplace behavior.

O’Reilly has denied wrongdoing. Nevertheless, demands for the host’s firing have reached a fever pitch in recent days.

14. As the demonstration drew to a close on Tuesday, protesters had literally left their mark outside Fox News’ headquarters.

Things likely won’t be getting any easier for O’Reilly and Fox News and the tide could be turning. Fast.

In lieu of The New York Times’ report and a call to action by alarmed readers, dozens of brands have pulled their advertising from the top-rated cable news show.

As evidenced in a tweet from New York Magazine’s Yashar Ali on April 6, the number of ads shown during the “The O’Reilly Factor” has dwindled significantly. It could turn into a major headache for executives thinking long-term for the network.