Biker Pros Develops a Campaign for XPress Lid

SmartCup, Inc. engaged Biker Pros to develop an online and print ad campaign for their participation in the Giveaway Chopper Sweepstakes. The campaign is designed to leverage program sponsors with enthusiasts by promoting their participation in Cycle Source Magazine and Bikernet.com. Biker Pros is utilizing print, RSS feeds, social media, blogs and newsletters for the program.

The Process

Biker Pros goes through a formalized design process to create and execute an ad campaign. The following is the initial print comp and the finalized ad.

Initial Comp

The Giveaway Chopper Final Ad

We begin by meeting with the stake holders & understanding their objectives.

Our creative team comes together to create an effective campaign to meeting their marketing objectives.

As you can see in the comps, we moved the hero image and placed the logo in the upper left hand corner. We worked on the the cup to provide more of a visual explanation of the product and completed it with a QR code to build traffic.

From the printed piece we will take design elements and implement them across video, photography and graphics.

To find out more about the portable/disposable/recyclable French press that delivers outstanding coffee then head over to mysmartcup.com.