Yeah, it does. If you want to make Amazon sales, you need to write hubs that attract a buying audience -- not a "doing" or "learning" audience. Just tossing in some random Amazon capsules without a proper sales pitch for them is doomed to failure.

+2 People looking for information aren't generally going to buy anything. With that having been said if you could possibly find one very relevant book and link it you just might get a sale once in a while.

I don't agree with this 100%. Amazon capsules are most successful when you write the article as a direct sales pitch. However, I make sales on "how to" Hubs and Hubs addressing a particular problem all the time - the key is to pick products which are directly relevant. For instance, if you write a Hub about how to grow gardenias, select a book or DVD on how to grow gardenias.

My highest (google) traffic hub earns $15-$20 from Amazon each month. I know it is because the article addresses a particular problem and suggests some possible solutions which involve the Amazon products displayed. This was a 'happy accident' because I don't set out to sell with my hubs. I do see how it works, though. I make a little from other hubs with Amazon, but nothing like this one.

The first one is aimed at buyers, the second aimed at people just looking for information. 95% of my Amazon sales come from product related hubs (and I average $30-$100/month depending on the time of year.)

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