6 Simple Strategies to Pitch Your Ideas

One thing that causes a lot of consternation, at least in my life, is the need to present ideas in a short, catchy way–in what’s called an “elevator pitch,” because you’re supposed to be able to explain your entire big idea to someone while the two of you are in an elevator.

How hard can it be, right? Well, it turns out to be very, very challenging.

1. The one-word pitch. That’s right. Distill your ideas down to just one short word. Think “Priceless” or “Search.” (I’m a big fan of the one-word approach; I use it to choose a theme for the year.)

2. The question pitch. By asking a question, you invite others to come up with their own reasons for agreeing. (Note: this strategy only works if underlying arguments are strong.) Think “Are you better off now than you were four years ago?”

4. The subject-line pitch. We all want to have our emails read! Utility, curiosity, and specificity are keys to making subject lines more effective. “3 simple but proven ways to get your e-mail opened” or “Some weird things I just learned about e-mail.”

6. The Pixar pitch. Express your idea in the Pixar story sequence: “Once upon a time _____. Every day, _____. One day ___. Because of that, ___. Because of that, ___. Until finally ___.”

Reading these, I’m reminded of Lytton Strachey’s observation, “Perhaps the best test of a man’s intelligence is his capacity for making a summary.” To be able to summarize your ideas in these six ways, you have to have a very clear understanding of what you’re trying to express. And this is surprisingly difficult–at least for me. I spend most of my time trying to grasp the obvious and then to write it down clearly. It takes all my strength.

I’m working on my Happiness Project, and you could have one, too! Everyone’s project will look different, but it’s the rare person who can’t benefit. Join in — no need to catch up, just jump in right now. Each Friday’s post will help you think about your own happiness project.