This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement strategies over as many as 12 simulated years. MARKSTRAT3: The Marketing Strategy Simulation is the user's guide that accompanies the MARKSTRAT3 simulation software. Note: The MARKSTRAT3 software is not sold by ITP or South-Western College Publishing. Professors should contact STRAT*X (Boston: 617-494-8282, Paris: 330.1.64.45.87.53) for details concerning licensing of the software. Media > Books Barnes & Noble.com

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives. Media > Books Barnes & Noble.com

A concise presentation of marketing research fundamentals.Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The third edition provides an improved software package?XL Data Analyst??and includes more information on qualitative research. Media > Books Barnes & Noble.com

Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company's banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy.Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method.The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your Web site, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud.In addition, we spent thousands of Media > Books Barnes & Noble.com

Front cover?Too many people are running around nowadays calling themselves 'social media experts.' Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes.??Peter ShankmanBack coverSocial Location MarketingBreakthrough social location marketing techniques for promoting your service, product, or venue!Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you'll learn how to reach your key audiences and segments?craft and execute winning strategies on realistic budgets?measure activity and calculate ROI?avoid costly mistakes?and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits!You'll Learn How To:? Understand how social location marketing works and what it can (and can't) do for your business? Learn the surprising realities about who uses social location software? Know your customers and their motivations?and build marketing plans around them? Develop communities of customer advocates who'll work on your behalf? Use games, competitions, time-limited offers, and other innovative approaches? Successfully reach teens, tweens, women, or men? Discover proven approaches for fashion, retail, hospitality, and restaurants? Effectively handle criticism, and transform negatives into positives? Preview brand-new social location tools, including Google Hotpot? Understand the privacy issues associated with social location marketingSIMON SALT is a key social media influencer who works with large brands and international PR companies. After participating in three succes1tups, he now leads his own marketing communications firm, whose client list includes Fortune? 500 companies. Salt is now conducting a Social Media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit, and will speak at SXSW 2011. Media > Books Barnes & Noble.com

In recent years as the field of photography has exploded, many photographers consider selling their work to make a profit and to help defray the high costs of equipment. But, many photographers don't have the business and marketing knowledge required to successfully sell fine art photographs; and many of those who have tried have been met with disappointment. Until now, little information of value has been available. In Marketing Fine Art Photography, Alain Briot offers practical, up-to-date and field-tested marketing techniques from the viewpoint of a fine art landscape photographer who earns a living from the sale of his fine art prints. Briot teaches that by taking control of the selling process, you can increase your profits and, ultimately, direct your own destiny. Briot's approach is based on offering quality not quantity; and offering something unique, rather than something that is mass-produced. Though directed toward selling fine art, this method can be applied to other products.After a series of trials and errors, Briot devised a marketing system that allowed him to get out of debt, pay for a state-of-the-art studio, and purchase his first home, all from the sale of his photography. Briot has taught fine art photography marketing to numerous students in seminars, through one-on-one consulting, and through his Marketing Mastery tutorial DVD. Topics include: Defining fine art photography Wholesale, retail, and consignment Knowing your customer Where to sell and how to price fine art Fundamentals of marketing and salesmanship Profitability and honesty in business Packing and shipping fine art Common marketing mistakes The unique selling proposition (USP) Alain Briot is one of today's leading contemporary landscape photographers. Originally from Paris, France, he attended the Academie Nationale des Beaux Arts where he studied drawing and oil painting from 1977 to 1980. Briot then began his study of photography at the American Center in Paris. After visiting the American Southwest, Briot became enthralled with the artistic potential this landscape afforded and in 1986 he relocated to the US He began his study of photography at Northern Arizona University, earning his Bachelor's Degree in 1990 and his Master's Degree in Visual Communication in 1992.From 1995 to 2002, Briot lived at Canyon de Chelly, Arizona, in the heart of the Navajo Nation. Living there allowed him to become intimately familiar with Native American arts and culture, which is evident in the frames and matting designs he uses. Briot's goal is to create the most exciting and beautiful photographs possible. His equipment?be it cameras, software, etc.?is chosen for the ability to make this possible.Alain Briot is a columnist on the highly respected Luminous Landscape website, and is a popular teacher of photography workshops. He currently lives and works in Phoenix, Arizona with his wife Natalie. Learn more about Alain at www.beautiful-landscape.com. Cameras & Optics > Photography Barnes & Noble.com

If you?re an online business, instead of paying for an ad, like a banner, you pay for the result ? the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program. Media > Books Barnes & Noble.com

This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst?) designed specifically to use the power of Excel for marketing research applications. XL Data Analyst ? also features data analysis output that is exceptionally easy to understand and in professional table/report-ready format. All marketing research concepts are presented simply and intuitively.KEY TOPICS: 11 Step marketing research process; the industry; ethical issues, global applications. Basic descriptive statistics, confidence intervals and hypothesis testing, differences tests through one-way ANOVA, cross-tabulation/Chi-square, Pearson Correlation, and simple and multiple regression are all comprehensively covered.This is the ideal book for those who wish to teach basic marketing research to undergraduate students without learning cumbersome statistical analysis software but who have access to Excel?. The XL Data Analysis Add-in is easy to master and use and performs analyses such as tests of proportions and hypothesis tests for percentages, not typically available on standard statistical analysis software. Media > Books Barnes & Noble.com

In today's business world, your success relies directly upon your ability to make your mark online. An effective website is one that can sell your products or services 24 hours a day, 7 days a week. Many businesses turn to online marketing experts to help them navigate the choppy waters of online marketing.Web service providers can help make your website the "go to" resource for your - but how do you know who to hire? Online marketing providers come in many different price categories and levels of competency. Without doing your due diligence, you'll end up placing the viability of your company's website in the wrong hands.In this book, SEO services expert Jeev Trika will walk you through multiple categories of of search engine marketing that your business will need in order to have an effective presence online.Each chapter looks at an industry in depth and shows you what to look for in an excellent service provider or software package. The categories covered include of: search engine optimization, pay per click management services, link building, content services, social media, landing page optimization, video SEO, affiliate marketing, local SEO, mobile optimization, virtual spokesperson, site audit services, hosting, training programs, PSD to HTML conversion services, press release distribution services, SEO shopping cart software, PPC bid management software, email marketing services, web analytics software, and marketing automation software.In each chapter, you'll learn the basics of each service or software and see real world examples of how actual customers have been helped by professionals in the field. Armed with this information, you'll be able to confidently hire and work with a web services professional or company to get your website where it needs to be. Media > Books Barnes & Noble.com

Purchase includes free access to book updates online and a free trial membership in the publisher's book club where you can select from more than a million books without charge. Chapters: Business Model, Scenario Planning, Yield Management, Strategy Dynamics, Account Planning, Experience Curve Effects, Personalization, Vendor Relationship Management, Vertical Integration, Marketing Warfare Strategies, Diversification, Seeding Trial, Special Edition, Menu Engineering, Mass Customization, Limited Edition Candy, Aggressiveness Strategy, Integrated Marketing Communications, Pre-Installed Software, Offensive Marketing Warfare Strategies, Chaotics, Guerrilla Marketing Warfare Strategies, Product-Market Growth Matrix, Association of Publishing Agencies, Defensive Marketing Warfare Strategies, Horizontal Integration, Content Marketing, Flanking Marketing Warfare Strategies, Project Scum, Affinity Marketing, Vertical Disintegration, Simon Sinek, the Cellar, Elevator Pitch, Revenue Technology Services, Astore, Business Model Design, Digital Poster, Customerization, Multi Domestic Strategy, Bundled Software. Excerpt: Scenario planning, also called scenario thinking or scenario analysis, is a strategic planning method that some organizations use to make flexible long-term plans. It is in large part an adaptation and generalization of classic methods used by military intelligence. The original method was that a group of analysts would generate simulation games for policy makers. The games combine known facts about the future, such as demographics, geography, military, political, industrial information, and mineral reserves, with plausible alternative social, technical, economic, environmental, educational, political and aesthetic (STEEEPA) trends which are key driving forces. In business applications, the emphasis on gaming the behavior of opponents was reduced (shifting more toward a game against nature). At Royal Dutch/Shell for example... More: http://booksllc.net/?id=600500 Media > Books Barnes & Noble.com

REA ? Real review, Real practice, Real results. An easier path to a college degree ? get college credits without the classes. CLEP PRINCIPLES OF MARKETING ? with TESTwareIncludes CD with timed practice tests, instant scoring, and more.Based on today's official CLEP exam Are you prepared to excel on the CLEP? * Take the first practice test to discover what you know and what you should know* Set up a flexible study schedule by following our easy timeline* Use REA's advice to ready yourself for proper study and success Study what you need to know to pass the exam * The book's on-target subject review features coverage of all topics on the official CLEP exam, including marketing concepts, theories, consumer behavior, product concepts, and more* Key tutorials enhance specific abilities needed on the test* Targeted drills increase comprehension and help organize study Practice for real* Create the closest experience to test-day conditions with 2 of the book's 3 full-length practice tests on REA's TESTware CD, featuring test-taking against the clock, instant scoring by topic, handy mark-and-return function, pause function, and more.* OR choose paper-and-pencil testing at your own pace* Chart your progress with full and detailed explanations of all answers* Boost your confidence with test-taking strategies and experienced advice Specially Written for Solo Test Preparation! REA is the acknowledged leader in CLEP preparation, with the most extensive library of CLEP titles and software available. Most titles are also offered with REA's exclusive TESTware software to make your practice more effective and more like exam day. REA's CLEP Prep guides will help you get valuable credits, save on tuition, and advance your chosen career by earning a college degree. Media > Books Barnes & Noble.com

If you?re an online business, instead of paying for an ad, like a banner, you pay for the result ? the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program. Media > Books Barnes & Noble.com

Software testers require people-oriented skills to survive what can often be a lose-lose relationship with developers and managers. Surviving the Top Ten Challenges of Software Testing goes beyond the technical skillsets required for effective testing to address the political realities that can't be solved by technical knowledge alone. Authors Perry and Rice compile a "top ten" list of the challenges faced by testers and offer tactics for success. The challenges illustrate the way testing fits into the context of software development and how testers can manage expectations and improve communication with managers, developers, and customers. The text features a self-assessment for testing skills and an action plan for improving the testing process.Topics include: training, acquiring management support, obtaining tools, communicating with customers, managing changing requirements, marketing the importance of testing, testing whatOs thrown over the wall, controlling the scope of testing, teaching developers to test, and handling the delicate situation of reporting defects. Top Ten People Challenges Facing Testers Challenge #10: Getting Trained in TestingChallenge #9: Building Relationships with DevelopersChallenge #8: Testing Without ToolsChallenge #7: Explaining Testing to ManagersChallenge #6: Communicating with Customers ? And UsersChallenge #5: Making Time for TestingChallenge #4: Testing What's Thrown Over the WallChallenge #3: Hitting a Moving TargetChallenge #2: Fighting a Lose-Lose SituationChallenge #1: Having to Say No Media > Books Barnes & Noble.com

The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria's Secret Stores as well as on several P&G brands.?Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria's SecretDifferentiate yourself more effectively, protect yourself against competition, and drive higher marginsBring entrepreneurial power to distribution, sales management, PR, promotion, advertising, and moreFor marketers in every kind of company, from startup to global enterpriseFocus your marketing on what really works?and make the most of every marketing investment!Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits.From pricing to PR, advertising to viral marketing, this book's techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors' decades of research and consulting, their cutting-edge work inWharton's legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500's fastest-growing companies. Whether you're launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You'll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it?now, and for years to come. Build the foundation for extraordinary profitDiscover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functionsMaster entrepreneurial pricing, advertising, sales management, promotion?and even hiring Maximize the value of all your stakeholder relationshipsProfit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideasEngage combat on the right battlefields Launch new products to maximize their lifetime profitabilityStage the winning rollout: from fixing bugs to gaining reference accountsEvery dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future.Are your marketing investments doing all that? If not, get Marketing That Works?and read it today.Includes online access to state-of-the-art marketing allocation software!ABOUT THE AUTHORSLeonard Lodish, Ph.D., is Samuel R. Harrell Professor of Marketing at The Wharton School. He is co-founder and Chair of Wharton's Global Consulting Practicum, and innovator of Wharton's MBA Entrepreneurial Marketing course. His research specialties include marketing decision support systems, marketing experimentation, and entrepreneurial marketing. He has consulted with clients ranging from Procter & Gamble and Anheuser-Busch to Tropicana and ConAgra. Howard L. Morgan is Director and former Vice Chairman of Idealab, the pioneering internet incubator; and founder and partner in First Round Capital, an early stage venture capital firm. He has served as Professor of Decision Sciences at The Wharton School and Professor of Computer and Information Sciences at The Moore School of the University of Pennsylvania, and as Visiting Professor at the California Institute of Technology and Harvard Business School. Shellye Archambeau is CEO of Metricstream, Inc., a recognized leader in compliance and governance. She previously served as CMO and EVP of Sales for Loudcloud, Inc., responsible for all global sales and marketing activities. There, she led Loudcloud's transformation into anenterprise-focused company while growing sales by 50 percent year over year. As President of Blockbuster, Inc.'s e-commerce division, she was recognized by Internet World as one of the nation's Top 25 click and mortar executives. CONTENTSABOUT THE AUTHORS xiACKNOWLEDGMENTS xiiiINTRODUCTION 1CHAPTER 1 MARKETING-DRIVEN STRATEGY TO MAKE EXTRAORDINARY MONEY 11CHAPTER 2 GENERATING, SCREENING, AND DEVELOPING IDEAS 35CHAPTER 3 ENTREPRENEURIAL PRICING?AN OFTENMISUSED WAY TO GARNER EXTRAORDINARY PROFITS 59CHAPTER 4 DISTRIBUTION/CHANNEL DECISIONS TO SOLIDIFY SUSTAINABLE COMPETITIVE ADVANTAGE 87CHAPTER 5 PRODUCT LAUNCH TO MAXIMIZE PRODUCT/SERVICE LIFETIME PROFITABILITY 131CHAPTER 6 ENTREPRENEURIAL ADVERTISING THAT WORKS?VAGUELY RIGHT OR PRECISELY WRONG? 145CHAPTER 7 HOW TO LEVERAGE PUBLIC RELATIONS FOR MAXIMUM VALUE 179CHAPTER 8 SALES MANAGEMENT TO ADD VALUE 191CHAPTER 9 MARKETING-ENABLED SALES 221CHAPTER 10 ENTREPRENEURIAL PROMOTION AND VIRAL MARKETING TO MAXIMIZE SUSTAINABLE PROFITABILITY 239CHAPTER 11 MARKETING RESOURCE DEPLOYMENT AND ALLOCATION?THE ALLOC SOFTWARE 253CHAPTER 12 ENTREPRENEURIAL MARKETING FOR HIRING, GROWING, AND RETAINING EMPLOYEES 273CHAPTER 13 MARKETING FOR FINANCING ACTIVITIES 281CHAPTER 14 BUILDING STRONG BRANDS AND STRONG COMPANIES 295INDEX 309 Media > Books Barnes & Noble.com

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives. Media > Books Barnes & Noble.com

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careersparticularly those programmers who are small independent software vendors.Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor. Table of Contents What Is a Small ISV? Whining by a Barrel of Rocks Starting Your Own Company Finance for Geeks Exploring Micro-ISVs First Report from My Micro-ISV Make More Mistakes Small ISVs: You Need Developers, Not Programmers Geeks Rule and MBAs Drool Hazards of Hiring Great Hacker != Great Hire My Comments on ?Hitting the High Notes? Career Calculus Finding a Product Idea for Your Micro-ISV Marketing Is Not a Post-processing Step Choose Your Competition Act Your Age Geek Gauntlets Be Careful Where You Build The Game Is Afoot Going to a Trade Show Magazine Advertising Guide for Small ISVs Tenets of Transparency Product Pricing Primer Closing the Gap, Part 1 Closing the Gap, Part 2 Media > Books Barnes & Noble.com

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things?why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick. What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestl?, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy. Media > Books Barnes & Noble.com

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things?why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick. What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestl?, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy. Media > Books Barnes & Noble.com

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software. Based on the latest child development research, What Kids Buy and Why is chock-full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things?why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick. What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including Johnson & Johnson, Nike, Microsoft, Nestl?, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's. Special features include: an innovative matrix for speedy, accurate product analysis and program development a clear, step-by-step process for making decisions that increase your product's appeal to kids tools and techniques for creating characters that kids love Here is the complete one-stop tool for understanding what children of all ages want to buy. Media > Books Barnes & Noble.com

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives. Media > Books Barnes & Noble.com

In an economy where efficiency and delivery are key, Software Product Management Essentials is required reading for any software product manager. Software Product Management Essentials is a hands-on guide to help new product managers sift through the numerous tasks and responsibilities involved in this pinnacle job. The book is loaded with tips and example best practices to help even experienced product managers optimize their time and effectiveness. The book focuses on the unique challenges of being a Product Manager in a small to mid-sized software company. It provides a framework for the role of the Product Manager in an environment where there are few resources available to help in tackling the many things needed for a quality, on-time delivery of software. Whether you are already a Product Manager or considering a new career in product management, Software Product Management Essentials details a day-in-the-life experience of a PM with both the glory and challenges one faces in this role. Engineers, marketing personnel, quality assurance teams, technical writers, and anyone involved in the product delivery process will find this book extremely useful right away in optimizing the day-to-day interactions across a smaller software organization.Emphasizing that code is only part of the overall software product, Software Product Management Essentials stresses the importance of championing a product. Critical topics covered in the book include the product delivery process, beta testing, launching a software product, and software pricing. An entire chapter is dedicated to the issues of expanding the business internationally and the issues a Product Manager must consider before and during expansion. Numerous templates are provided to fast track the Product Manager's work including a sample non-disclosure agreement, product delivery checklist, and beta test agreement and summary. Media > Books Barnes & Noble.com

As a real estate professional, would you like to seize the power of one office suite in your daily businesses, but don't know how to implement the programs to marketing strategies within your real estate career? This book will help alleviate this problem and show you exactly how to leverage one software application such as Microsoft Office to improve the success of your business. The principles and applications presented can also be used with other applications like Top Producer, Online Agent and other marketing programs by Hewlett Packard. 5-MINUTES TO GREAT REAL ESTATE MARKETING IDEAS is a collection of powerful marketing tools, valuable ideas, and do-it-yourself strategies to help real estate professionals like you set up action plans for existing clients, past clients, for-sale-by-owners, expired listings and much more. You'll learn the secrets to using free reports, letters and documents, sample flyer and postcard templates, listing and buying presentations along with other tools to help streamline and improve your daily real estate business. This book also incorporates the ideas, documents, templates and other marketing proposals through use with the Microsoft Office Family of products such as Word, Excel, Outlook, PowerPoint, Publisher and more. The bonus CD-ROM included in the book provides all of the forms, documents, checklists and presentations found throughout the book. Media > Books Barnes & Noble.com

Most IT systems fail to meet expectations. They don't meet business goals and don't support users efficiently. Why? Because the requirements didn't address the right issues. Writing a good requirements specification doesn't take more time. This book shows how it?s done - many times faster and many times smarter. What are the highlights? Two complete real-life requirements specifications (the traditional and the fast approach) and examples from many others. Explanations of both traditional and fast approaches, and discussions of their strengths and weaknesses in different project types (tailor-made, COTS, and product development). Real-life illustrations of all types of requirements, stakeholder analysis, cost/benefit and other techniques to ensure that business goals are met. Proven methods for dealing with difficult or complex requirements, such as specifying ease-of-use, or dealing with 200 reports that might be needed because they are in the old system. Who is it for? Everyone involved in the software supply chain, from analysts and developers to end users, will learn new techniques, benefit from requirements written by other specialists, and discover successes and failures from other companies. Software supplierswill find ideas for helping customers and writing competitive proposals. Programmers and other developers will learn how to express requirements without specifying technical details, and how to reduce risks when developing a system. Students aspiring to IT careers will learn the theory and practice of requirements engineering, and get a strong foundation for case studies and projects. Who is the author? Soren Lauesen is currently professor at the IT-University of Copenhagen. He has worked in the IT industry for 20 years and has been a professor at Copenhagen Business School for 15. He has been co-founder of three educational and two industrial development organizations. His industry projects have encompassed compilers, operating systems, process control, temporal databases, and software quality assurance. His research interests include human-computer interaction, requirements specification, object-oriented design, quality assurance, marketing and product development, and interaction between research and industry. He has a broad range of other interests ranging from biology to dancing and foreign cultures. Media > Books Barnes & Noble.com

How long does it take to buy a loaf of bread? A pair of shoes? A car? These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, aren't ticking at all. For today's savvy marketers understanding how much time and energy consumers are willing to spend shopping for their product or service is the single most important (yet overlooked) factor in maximizing sales. After years of advising clients who sell everything from all-natural fruit juice to health insurance, John Rosen and AnnaMaria Turano have learned that capturing a consumer's attention at precisely the right time and holding it through the purchase decision requires a strategy that they call Stopwatch Marketing. It is the method of adjusting your marketing strategies to match the shopping styles of your customers. Stopwatch Marketing unveils a systematic way to capitalize on four different types of shopping styles?Recreational, Painstaking, Impatient, and Reluctant. Rosen and Turano also share the stories of how America's top brands put the concept of Stopwatch Marketing to work for them. You'll learn how:* Goodyear turned Assurance with TripleTred tires into a billion-dollar success story built on a shopping cycle that takes less than an hour.* Roto-Rooter became the only legitimate brand in its category by controlling the typical Yellow Pages users' 50-second search pattern.* Whole Foods reinvented the supermarket shopping experience to slow down their customers' clocks.* Microsoft exploits shoppers' reluctance to spend time researching alternatives to their Office software.* Lexus begins targeting customers up to a year before they set foot inside a dealer showroom. In a world where consumers are assaulted with thousands of Media > Books Barnes & Noble.com

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise?from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing."This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)"A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)"The title tells a lot about the book's approach?though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story ? in case after case ? which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)"In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University) Software > Computer Software Barnes & Noble.com

"The Secret "Hands Free" Method To Creating Feature Rich, Robust & Easy Selling Software With No Coding, No Programming, No Frustration!" "The Hands Free Software Developer"Create & Profit From Feature Rich, Highly Interactive Software Applications Without Knowing One Line of Programming Code!Have You Always Wanted To Break Into The Booming Software Market?Have you always dreamed of selling software on the Internet for huge profits but lack the programming skill to create them?What if I told you that you can cash in on software creation and you don't even need to be a programmer?In fact, you don't need to know how to write a single line of code!Through a few little know tools and resources you can create software applications that make people salivate and whip out their credit cards!Read on to see what I mean... The Hands Free Software DeveloperHands Free Software Creation...Dear Friend, If you have ever sat back and watched high school kids and college kids make millions on the Internet creating and selling software because they know how to program, this letter is going to shock you.Until now, you probably thought "there's no way I could ever make it in the software market because I don't know how to write programming code" and that was a valid thought.But the good news is that you don't have to!You don't even need to know a single line of code and you can still create and release extremely successful and feature rich software!I know, I know, this all probably sounds a little bit over the top but stick with me for 4 or 5 minutes and check out the information in this short letter.You'll see undeniable proof that what I'm talking about is not only believable and doable for anyone but also extremely profitable!You also need to know that... The Software Market Is Booming & There Are Millions Of Hungry Buyers All Over The Net!The opportunity is wide open for you to cash in on the booming software market.It's a fact, little guys and gals just like me and you are making a killing turning our ideas into profitable software solutions and selling them on the Internet regardless of if you are working from an office, or just from your home!Software is one of the biggest selling products in the entire world, and it has one of the highest possible margins. Create it once and sell it over and over.Regardless of if you sell 10 copies or 10000 copies, you only have to pay your creation costs once!Why is software so hot?It automates tedious tasks, helps people do things that were once hard to do with ease and saves people loads of time.Basically software makes life easier for people and saves them loads of time, and in a world that moves so fast, time and solutions to people problems are very important.If you can offer something that is going to save people time, money or frustration people will gladly pay you handsomely for your solution.In the last 10 years software sales have shot up and aren't going to stop anytime soon. Software is here to stay forever and you need to get on the band wagon!I know, I know...You're probably thinking "I can't design or program software!"And with what you know right now you may be right. But after you read The Software Outsourcers Bible that will all change.. I Guarantee It!Have All Your Ideas Come To Life By Handing Them To An Outsourcer Who Will Do All The Hard Work For You! You don't have to know how to write a single line of code or know the first thing about programming and you can have beautiful software designed.There are tens of thousands of programmers all over the world that are extremely hungry for a chance to work so it's very easy to find someone to write your project!This is great news for you.Just by following a few simple secrets on working with an outsourcer, you can just sit back and relax as your idea turns into a full fledged software product that thousands of people will want to buy!Would you be interested in having the next hot software on the Internet without writing a single line of programming code or without having to deal with any of the technical hassles?I bet you would!It's not hard to have awesome software created for you.The best part of the whole outsourcing way of doing things is no one will EVER know that you or your software marketing team didn't personally write the software code!That's whole point of hiring an outsourcer! You pay them for their work and it then becomes your property which means you are 100% the author of the software!How cool is that?The next logical thought you may have is "This must be very expensive to hire a pers Media > Books Barnes & Noble.com

When you first hear the terms Lean and Value Stream most of our minds think about manufacturing processes and waste. Putting the words marketing behind both of them is hardly neither creative nor effective. Whether Marketing meets Lean under this name or another it will be very close to the Lean methodologies develop in software primarily under the Agile connotation.This book is about bridging that gap. It may not bring all the pieces in place, but it is a starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. It scares many. It is not about being in a cozy facility or going to Gemba on the factory floor. It is about starting with collaboration with your customer and not ending there. It is about creating Sales Teams that are made up of different departments not other sales people. It is about using PDCA (Plan-Do-Check-Act) through-out the marketing cycle with constant feedback from customers that can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to make a better decision. It is about managing a Value Stream Marketing Process.This is going to require re-thinking about the way you do business and the way you think about your markets. More importantly the way you think about Value. Value in terms of how your market defines it. Stop thinking about product or even product benefits. Your marketing systems must support the delivery of value to your customer at a much higher rate than your competitor. Targeting that Value proposition through the methods described in this book will increase your ability to deliver quicker and more accurately than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value. Media > Books Barnes & Noble.com

The rules for creating marketing plans have changed?and if you're not up to speed with developments like search engine optimization (SEO), social networking sites, pay-per-click, and other Web 2.0?based methods, you and your company are going to be left behind. In this brand new edition of Bill Luther's classic resource The Marketing Plan, you'll learn everything you need to create your own marketing plan, using the latest strategies at your disposal. From competitive and market analysis to planning, budgeting, brand development, and management?featuring case studies and examples from major brand successes of recent years?the book shows you how to identify your marketing objectives and deploy specific strategies for every stage of the marketing cycle. You'll learn how to: ? Analyze your company's market, competition, business, and customers. ? Select profitable markets. ? Isolate critical business strengths. ? Develop a brand personality. ? Act on strategies. ? Gather feedback using measurable objectives and market research. Whether you're a marketing plan veteran or have never created a marketing plan before, this book will help you navigate the perilous new marketing landscape. It's filled with helpful interactive question-and-answer sections, and new material on taking advantage of sales promotions; how public relations can affect your bottom line; managing your entire marketing plan; and much more. Best yet, this new edition gives you complete access to online software that will assist you in decision making, pricing, budget calculations, sales projections, and more! You'll find the Fourth Edition of this long-trusted guide indispensable?and the only thing you'll need to quickly and easily design a complete marketing plan of your own. William M. Luther, former vice president of Grey Advertising, is a well-known management and marketing consultant and a prolific seminar leader. His specialties include strategic planning, sales management, new product development, advertising, and sales promotion. He is the author of two books on business planning and the three previous editions of this book. Media > Books Barnes & Noble.com

Coupons can be used in just about every business. I've sat and thought and thought about it, but I can't think of any business that coupons can't be used in. Coupons can be used to drive traffic to your site, reach new customers, entice past customers to purchase from you again, to sell big ticket items by offering a discount on them, to get customers to buy more from you, and so many other different ways. Coupons can also create a ?buzz? about your business. There are people who specialize in what is called ?buzz marketing?. I'm sure you've buzzed about a product. Have you ever bought a product and been so delighted with it that you told your family and friends, or even complete strangers that were standing in the grocery isle next to you thinking about buying this product. Then you have ?buzzed?. That's exactly what coupons can do for your business. If you are offering a coupon for your product or service, and you get one happy customer you can bet they are going to tell others. This will set off a viral buzz that will bring more and more people to your business. Are you starting to see how these coupons can be used in several different ways to create more income and/or prospects? Well then keep reading because I've got a lot more information about this super marketing tactic that's really going to get you excited. Now, I want you to take out a sheet of paper or open up your word processor and think of the products or services in your business that you could offer a discount on. Here's what my list looks like: I could:1. Offer a discount on my consulting services.2. Offer a buy one get one free offer on advertising services I offer.3. Offer a coupon for free stuff when someone joins one of mymembership sites.4. Offer a $X discount on my ebooks, and software. Media > Books Barnes & Noble.com

What Will Really Give You The Edge You NeedIn Order to Make People Watch Your Videos ? When they Don't even Know You?I'll tell you what won't work ? darting from one thing to the next, like so many other would-be internet entrepreneurs. That doesn't mean you shouldn't add video ? it just means ?slow and steady? really does win the race. While others are darting off trying this and that, you'll be smoothly fitting video marketing into your sales funnel and plans ? even if you don't actually have a camcorder!And it won't even feel like a challenge, if you ease it in without overcomplicating things (as so many do!)You won't need to master complex equipment or software. You can even produce great videos with simple ol' Windows Movie maker ? and the digital camera you already own. But if you want to get a little more fancy, that's do-able too ? and I've some suggestions for you. Because there are real advantages to stopping now to seriously plan to include video marketing in your sales campaigns.And in (much more important) knowing when that is ? or isn't ? the right move for you.One thing I do know? making it easy on yourself and finding out vital YouTube information you need quickly ? before you ever shoot a single frame ? is easy to do!Why Learning the Secret of YouTube Videos the Right Way Now will Save You Time And Money!And let's not waste time getting right to the point. To succeed in your YouTube video marketing, you'll need to uncover straightforward facts such as:7 simple ingredients to set you up for success on YouTube The one mistake that will speedily undo this easy formula The single most important question to ask yourself before you ever pick up a camera How to take one small action and create a grateful potential customer 3 reasons when you absolutely should make a video, instead of writing that article The one and only time a short video is the worst weapon to use 5 unique benefits of YouTube - and its one single, biggest disadvantage The 2 vital ingredients that make even low-budget videos wildly successful 4 hallmarks of a successful YouTube video - no matter what the budget or message The single most important way to enhance any video - and the single most important precaution to take, when you do Embedding your links - how and why to do this, and its one hidden drawback The truth about watermarks - what they can (and can't) do for you The single, most important way to make sure you make the most from your video marketing efforts The single easiest, most innocent way to leverage other people's subscribers The one thing you must keep in mind, every time that you do 3 methods of offline promotion you won't want to neglect Meanwhile, the last thing you need to learn is a whole new way of thinking. But what if that way of thinking actually made things easier for you? When Others do the Research and Really DoFind Out what you Need to Know?You need someone to come along and not just parrot all the things other ?videos and marketing? ebooks and special report say ? and that ?someone? needs to have taken the time to reassess every video-making assumption and spent weeks researching elements of successful YouTube videos, reducing it down to its simplest level.And that's exactly what I've done for you here today. Media > Books Barnes & Noble.com

If You're Not Using Video Marketing In Your Business You're Almost Certainly Leaving Money On The Table!!There's no getting round the fact that video is growing in popularity almost BY THE HOUR in internet marketing.Pretty much ALL successful marketers are using video in their marketing strategies - on sales pages, in viral marketing and in list building.And anyone who's not using it IS going to be left behind.In a big way.You've seen the MASSIVE growth in social networking sites and user submitted videos sites, and this means that pretty much anyone who uses the internet is used to clicking a button and watching dozens of video clips during an average 'browsing' dayAnd that's all very nice to know....BUT LET'S CUT TO THE CHASE and see what video means to YOU as a marketer:1. Use of Video has been proven over and over again to get a BETTER conversion rate for both opt-ins and sales pages, than pure sales copy does.2. People are becoming more and more used to 'quick fixes' and while they're happy to sit through a two minute video, they're not as keen on reading a long sales letter or blog entry.3. When you use video in your marketing it's just plain EASIER to convey certain messages rather than trying to describe them in text, you can just SHOW the viewer what you mean.4. Videos are probably the easiest way to create products. You can create a 10-week video course in a matter of days. Try writing one instead and see how long it takes you!There are dozens more reasons why it's essential to use video in your marketing strategies, but first let's look at reasons why many people are reluctant to use video in their online business!They don't know anything about how to create a videoThey don't know anything about how to edit a videoThey're scared of the expense involvedThey simply don't know anything about the technology involvedThey have no idea what software to use, how to use it and where to get it from!Well I've just solved your problem.Introducing..I've covered everything you'll need to take you from video marketing newcomer to clued up and confident video marketer.Even if you don't know the first thing about video marketing I can show you exactly how to get started.In 'The Newb's Guide To Video Marketing' I'll show you.. Exactly what video marketing ISWhat video marketing can do for you and your businessWhat makes a great videoHow to actually MAKE videosWhere to get the software you needWhere to get the software you need on a budgetWhere to get the software you need for FREEHow to create your videos using webcams, or screen capture softwareHow to use your finished videos in your businessHow to market your products using videoExactly where to submit your videos to grab trafficHow to host videos so they play faultlesslyWhich services (often free) are a MUST HAVE for video marketersHow to upload your videos to your blog or webpageand much much more...There's no doubting that video marketing is the future. More and more you'll find that new internet users are being exposed to video in the form of news, entertainment AND in the form of SALES VIDEOS.This means that you need to sell to them in a media that they understand.If you've had that niggling doubt for a while now that you really should be using video in your internet business, but have always found the software, technology and learning curve off putting, then grab yourself a copy of 'The Newb's Guide To Video Marketing' right now. Media > Books Barnes & Noble.com

Once and for all, everything you wanted to know, revealed!Reach Search Engine Stardom, Virtually Overnight! Dear Friend, How long have you been cracking away at this whole Internet Marketing thing? More people don't make it than do make it in this "game". It's nothing personal and I can definitely tell you it's not due to a lack of hard work or effort. Chances are you've actually worked so hard that you're doing more harm than good. You may have made a few bucks, but as we all know you've probably spent a lot more than you've made. Memberships, Content, Tools, Software, Gimmicks, Advertising, etc... It all adds up pretty quick. At the end of the day the person on the other end of the Internet is the one making all the money and you can't believe how much you've spent. When the Internet came out, anyone could put a site up on anything with little effort, money and skills and they could very easily make a fortune. They had the eyes of millions of people staring at just them.In the last few years however the Internet has been growing at such a rapid pace, it is now next to impossible for people to find you on the Search Engines unless you really know what you are doing.You're not going to be able to do a thing with Search Engines unless you have a little information to get you started and learn a few tricks of the trade. Until now this sort of stuff came at a very high price because the reward would be a huge income stream all from the Search Engines, particularly Google. But Wait, There Is Hope, Just Keep Reading !Just as you've heard over and over again how much other people are going to help you succeed with online marketing, you have no doubt grown to not believe a word anyone says. One thing you should understand by now is that there are people making money on the Internet. There are a lot of people making a lot of money. Those $20000 - $100000 month earnings aren't out of this world, they aren't a figment of some copywriters imagination. Your sites look just the same as the big guys sites. You work just as hard and long as they do, sometimes a lot more and harder but again, you're still spinning your wheels and going no where. It can be a real pain if your putting something out there and the people that want it will never get a chance to see it. Not so much see it as find it. There is a big difference between showing people something and selling people something. Guess what? People are actively looking for what you're promoting. In fact, millions of people are looking for what you have to offer right at this moment. Google is directing all these people to other peoples sites. I am not going to show you how to create a PPC ad campaign that is going to cost you an arm and a leg. Instead I am going to show you how to not only get into the top listings on Google, but I'm also teaching you how to maintain that listing in Google you have and keep getting more and more traffic at the same time. I'm Not Re-Inventing The Wheel, I Am Explaining How To Dominate Google! What really makes me mad is all these "Guru's" out there promising the world to everyone and way under delivering. For the most part all of these Guru's are only Guru's because they say they are. If they really knew how to pull a fortune of off Google and the other search engines, you wouldn't be finding out about them through a mailing list that millions of people can send an e-mail to. When I teach someone how to do something it is from my own experience and my own trial and error. I don't simply give you some filler information and save the best stuff for myself. You'll know every about Indexing and Link building as they are the fundamental elements of making money online with search engines. Getting to the top of Googles results page is no easy challenge but when you know how to do it, it is certainly a lot easier put away your budget for hiring an SEO professional and keep your eyes peeled because... You're going to learn:1) Why is Indexing and Link building So Important? You don't even need a high school diploma to realize that Google can be your best friend and worst nightmare. Why would you want to get your page Indexed? To access hundreds of Millions of web searchers. You'll be glad you picked up this guide, trust me.2) How To Get Your Page Indexed A great site, a great product and great advertising are just a few small part of making it in the Internet Marketing world. You're competing with millions of other marketers out there so you better know how to get Indexed and rise to the top of the G Media > Books Barnes & Noble.com

The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the textbook material. Unlike study guides, workbooks, and practice tests provided by the texbook publisher and textbook authors, MznLnx gives you all of the material in each chapter in exam form, not just samples, so you can be sure to nail your exam. Software > Computer Software Barnes & Noble.com

The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the textbook material. Unlike study guides, workbooks, and practice tests provided by the texbook publisher and textbook authors, MznLnx gives you all of the material in each chapter in exam form, not just samples, so you can be sure to nail your exam. Software > Computer Software Barnes & Noble.com

The MznLnx Exam Prep series is designed to help you pass your exams. Editors at MznLnx review your textbooks and then prepare these practice exams to help you master the textbook material. Unlike study guides, workbooks, and practice tests provided by the texbook publisher and textbook authors, MznLnx gives you all of the material in each chapter in exam form, not just samples, so you can be sure to nail your exam. Software > Computer Software Barnes & Noble.com

"This book does a good job of describing the methods employed at Sprintpcs.com ... over 250 people practicing Feature Driven Development and reporting their progress to me at the monthly operations review." ?Scott B. Relf, Chief Marketing Officer, Sprint PCS"A tremendous contribution to the literature in the field. This should be required reading for all development teams going forward." ?John F. Yuzdepski, VP & GM, Openwave SystemsA breakthrough approach to managing agile software development, Agile methods might just be the alternative to outsourcing. However, agile development must scale in scope and discipline to be acceptable in the boardrooms of the Fortune 1000. In Agile Management for Software Engineering, David J. Anderson shows managers how to apply management science to gain the full business benefits of agility through application of the focused approach taught by Eli Goldratt in his Theory of Constraints.Whether you're using XP, Scrum, FDD, or another agile approach, you'll learn how to develop management discipline for all phases of the engineering process, implement realistic financial and production metrics, and focus on building software that delivers maximum customer value and outstanding business results.Coverage includes:Making the business case for agile methods: practical tools and disciplines How to choose an agile method for your next project Breakthrough application of Critical Chain Project Management and constraint-driven control of the flow of value Defines the four new roles for the agile manager in software projects? and competitive IT organizations Whether you're adevelopment manager, project manager, team leader, or senior IT executive, this book will help you achieve all four of your most urgent challenges: lower cost, faster delivery, improved quality, and focused alignment with the business. Media > Books Barnes & Noble.com

This popular title offers even more tips, techniques, and information on: Getting an independent medical transcription business off the ground. Successfully managing an ongoing business. Achieving the satisfaction and rewards that come from being an in-demand key player in the health care industry. The new Fourth Edition includes updates on telecommuting, global services, time-saving equipment, marketing tips, software, voice recognition, Internet networking, professional issues, education, working smart, resources and references. Media > Books Barnes & Noble.com

How did Kevin O'Connor help create DoubleClick, the innovative marketing technology company...two software companies...dozens of products...and now the ?disappearing? DVD, a product that will turn the home video market on its head?Sheer brilliance? While O'Connor is very smart indeed, he credits his success to applying Thomas Edison's famous saying that ?genius is one percent inspiration and ninety-nine percent perspiration.? In other words, the breakthrough product or service that is the result of sheer genius alone is the exception. Great ideas that form the basis of new companies or that can make a hero of someone toiling in the corporate world are within reach of us all. ?But wait,? says O'Connor, ?ideas are cheap.? Just as important is doing something with them?a process that will turn the best ideas into something that people need. In other words, O'Connor argues convincingly, innovation can be systematically forced. The Map of Innovation is O'Connor's step-by-step approach to devising lucrative new products and services and bringing them to market, through a process that has proven itself time and again in many different industries. Too often, people trying to innovate focus on things that don't matter or waste their time trying to ?nd answers to questions that can't be answered. O'Connor shows why the map of innovation centers on getting right the five make-or-break fundamentals: creating a large number of viable ideas; picking the right idea to pursue; creating a highly focused strategy to bring the idea to market; getting the money to fund the strategy; and hiring the best people.With Kevin O'Connor, the proof of the value of methodical innovation is in the pudding. He helped start companies that have employed thousands of people and created billions in shareholder value. Anyone can get lucky once, but for success to strike three times and to include many successful products, there has to be a method and map, and any company, big or small, working on any product or service can benefit from O'Connor's time-tested tactics. Media > Books Barnes & Noble.com

The Complete Database Marketer is totally redrafted to bring it up to date with developments through 1995. Specific updates include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains. Media > Books Barnes & Noble.com

Organizations are constantly struggling with complex development projects and are in search for a few, straightforward, and easy to learn methods to help deal with their problems. For this reason, more and more software companies are rapidly turning to Agile development to cope with fast changing markets, unknown or changing product requirements, borderless competition, and to solve complex problems. Yet little has been written to guide product managers through the transition in working with Agile teams and the numerous benefits that it affords. 'Agile Excellence for Product Managers' is a plain speaking guide on how to work with Agile development teams to achieve phenomenal product success. It covers the why and how of agile development (including Scrum, XP, and Lean,) the role of product management, release planning, release management, road mapping, creating and prioritizing a product backlog, documentation, product launches, organizational implications and more. It is a must read for product managers making the switch to Agile development as well as product owners and project managers looking for better ways to organize and lead in their companies. Media > Books Barnes & Noble.com

The Barnes & Noble ReviewQuietly, without fanfare, Microsoft Office Publisher keeps getting better. If you run a small business, volunteer for a nonprofit, or have a freelance career, Publisher 2007 can create the marketing materials you need -- and this book will show you how, step by step. Its easy, visual, numbered steps walk you through just about everything Publisher can do now -- newsletters, brochures, fliers, cards, calendars, even web sites. Publisher 2007 comes with a rich library of templates: You'll learn how to use those -- or to work from the ground up, when that makes more sense. Want to customize your postcards to individual recipients? The authors make Publisher's mail merge stunningly painless. Want to build a whole set of matching materials? Prepare your materials for a professional printer? Generate PDFs for electronic delivery? It's all here, complete with practice files, so you can be as hands-on as you like. Bill Camarda, from the September 2007 Read Only Media > Books Barnes & Noble.com

Wunderman is to direct marketing what Bill Gates is to software. The many marketing techniques her has conceived and perfected over his long and brilliant career are to certain to help shape the interactive marketplace of the future. In this book, Wunderman tells the fascinating story of how HW created the business known as direct marketing. Media > Books Barnes & Noble.com

'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles oMake your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site ? from selecting the right software and Internet service provider through effectively marketing your online business. Media > Books Barnes & Noble.com

Follow along with Elmo as he plays his favorite game, Follow the Leader! As little ones meet Elmo's buddies, they learn about opposites, action words, and other essential concepts. The simple, rhyming story is perfect for beginning readers and reminds children that friends come in all shapes and sizes. Elmo's googly eyes provide additional giggles. Software > Computer Software Barnes & Noble.com

$13.56 Disney is a timeless draw for children, and in this book they learn to draw 22 of their favorite characters from Disney's Pixar Studio. This combination instruction book and drawing pad teaches budding artists how to draw such beloved creations as Mr. Incredible, Nemo, Woody, and Sulley with simple, age-appropriate forms. The illustrations allow youngsters to place the characters in a variety of settings, and the erasable magnetic pad lets them practice for hours and hours. Software > Computer Software Barnes & Noble.com

Learn the Success Secrets of Search AdvertisingMillions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more!Covering all major search engines, this powerful guide discloses: The ?$100 Bidding Myth?: why outbidding competitors rarely results in more traffic Simple website changes that can increase sales by 500% How to drive 80% or more of online revenues with rare superconverter keywords Winning strategies of the world's top search marketers The best ads on the internet and how to write them The real factors for driving high click-through rates How to find competitors' budgets, ad copy, and best keywords How to manage bids without expensive bid-management software And more!?Having Rich Stokes work on your Search Marketing is like getting Michael Jordan to play on your pick-up B-ball team. It doesn't matter who you play ? you're going to win.? Rick Carlson, CEO, Surf Secret"Richard Stokes knows things about Google that hardly anybody else in the world knows. Far more than most Google employees. Why? Because he operates a market research company that constantly analyzes the search results of millions of keywords. I consult with hundreds of business owners who manage large Google accounts, but every time we get together, I learn something new from him.?Perry Marshall, author and world's most-quoted consultant on Google advertising?Rich's unique perspective and deep analytical skill make The Ultimate Guide to Pay-Per-Click Advertising one of the must-read books of the year for every search marketer.?David Szetela, CEO, Clix MarketingRichard Stokes is the founder of AdGooroo, a leading search engine intelligence firm, and a successful internet marketer with 15 years experience in advertising and technology management. Media > Books Barnes & Noble.com

It's never too early to learn about numbers, especially with the help of beloved Disney characters Bambi, Dumbo, Baloo, Simba, Timon, and Pumbaa showing young readers that numbers can be fun. Age-appropriate exercises teach children how to count from one to ten. The Spanish-language set includes an erasable magnetic drawing pad so children can practice writing numbers again and again. The easy-to-carry handle makes this book a perfect traveling companion. Software Barnes & Noble.com

Affiliate marketing is hot; here's how to get your program goingNearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to knowOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing programCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much moreAffiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program. Media > Books Barnes & Noble.com

About the Second Edition:"? a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace?. delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace.? [a] should-have reference book for anyone involved in developing new food products working in or with the food industry."?Journal of Product Innovation Management, Vol. 23, No. 3See what's new in the Third Edition:Examination of modern marketing techniques such as neuromarketing technology, test market modeling software, and social network marketing Exploration of economic challenges and how to do more with less to combat rising food commodity prices and lower carbon footprintCohesive overview of all aspects of new food product development technologies and advancesIn-depth review of techniques of new product development and simulated test marketsExpanded discussion of the problems specific to product development for the food service industryWith new material highlighting the latest trends and science in marketing and electronic communication and their combined effect on market research, New Food Product Development: From Concept to Marketplace, Third Edition, describes stages of development in detail, beginning with sources of ideas and moving through development, final screening, and introduction into the marketplace. Drawing on his extensive experience in new food product development, the author outlines ways a company can organize for new product development and optimize available resources. He focuses on the roles, functions, and interactions of the members of the food product development team, other company departments, and outside resources in the food product development process. A well-grounded, broad perspective in the fundamentals of the new food development process in industry, this new edition of a bestseller clearly delineates cost-effective best practices for bringing new products to market. Media > Books Barnes & Noble.com

Affiliate marketing is hot; here's how to get your program goingNearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to knowOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing programCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much moreAffiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program. Media > Books Barnes & Noble.com

Online communities offer a wide range of opportunities today, whether you're supporting a cause, marketing a product or service, or developing open source software. The Art of Community will help you develop the broad range of talents you need to recruit members to your community, motivate and manage them, and help them become active participants.Author Jono Bacon offers a collection of experiences and observations from his decade-long involvement in building and managing communities, including his current position as manager for Ubuntu, arguably the largest community in open source software. You'll discover how a vibrant community can provide you with a reliable support network, a valuable source of new ideas, and a powerful marketing force.The Art of Community will help you:Develop a strategy, with specific objectives and goals, for building your communityBuild simple, non-bureaucratic processes to help your community perform tasks, work together, and share successesProvide tools and infrastructure that let contributors work quicklyCreate buzz around your community to get more people involvedTrack the community's work so it can be optimized and simplifiedExplore a capable, representative governance strategy for your communityIdentify and manage conflict, including dealing with divisive personalities Media > Books Barnes & Noble.com

Excel Models for Business and Operations Management, Second Edition, adopts a structured approach to management decision-making by integrating the activities of a manufacturing organization. The text is entirely assignment-based and uses Microsoft's Excel software to develop over eighty models. Everyday examples from finance, marketing and operations management form the basis of the book's 'hands-on' development models. As in the previous edition, the emphasis is on the practical implementation of real-world models rather than traditional theoretical concepts. The book's learn-by-example approach helps to develop both analytical and mathematical skills by focusing on the formulation and building of business models.New features in the second edition includeFinance models in a new chapter on investment analysis modelsJob sequencing including a VBA routine for Johnson's RuleMultiplicative Holt-Winter's modelAll models and reference notes updated to the latest version of ExcelExcel Models for Business and Operations Management is ideally suited to intermediate and advanced undergraduate courses, as well as MBA courses, in business studies, finance, accounting, information technology, and operations management. It should be of interest to managers and analysts who want to develop their model-building skills. Media > Books Barnes & Noble.com

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app ? the ingredients for turning a great idea into a genuinely successful product.Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.Learn about the App Store and how Apple's mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers ? and create an app they'll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app's performance and keep potential buyers engaged and enthusiastic Software > Computer Software Barnes & Noble.com

Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices ? only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands.Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!).A practical how-to guide, the book next shows how to analyze customers' emotional needs and translate those needs into features that galvanize customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business-to-business worlds, in both large and small firms. Media > Books Barnes & Noble.com

Built to Love reveals how companies can create captivating products that energize the marketplace and set the standard for what customers want and expect. Firms often hope the answer is to produce the latest high technology devices ? only to find that they fail to light up the marketplace. Or firms rely on ads that overstate or mislead, leaving the customer disappointed and disillusioned. Instead, a deeper emotional engagement between the customer and product is required, regardless of whether the products are physical products, services, technologies, software, systems, or brands.Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!).A practical how-to guide, the book next shows how to analyze customers' emotional needs and translate those needs into features that galvanize customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business-to-business worlds, in both large and small firms. Media > Books Barnes & Noble.com

Interested in selling your own products on the Internet? This book may be just what you need. Do you have a computer program that others might want to buy? This book explains how you can transform your personal program into a market-ready software package. Have you ever dreamed of owning a Web site, complete with a shopping cart and a safe method of receiving payments? This book can help you set those up for yourself. The freeware and open source tools and services demonstrated in this book make it easy for one person to handle the entire creation-to-sales process in a professional manner: ? create a Web site that meets XHTML and CSS compliance standards ? optimize your Web site for search engines and control their access ? create download links, buy now buttons, and a shopping cart ? accept credit card payments through PayPal ? monitor visitor activity ? increase downloads and sales per visitor using various marketing strategies. To make a computer program market-ready: ? define an easily repeatable, one-step build process with automatic backup ? provide integrated, searchable help documentation ? draw your own icons or create them from a photo ? create a trial version of your program and market it as shareware ? learn strategies to help protect your program from piracy ? create an install wizard that requires acceptance of your license agreement, creates file associations, avoids Microsoft Windows Vista and Windows 7 access control errors, and verifies minimum system requirements. Step-by-step instructions are provided for each of these activities and many more. Detailed HTML, CSS, and JavaScript listings are provided to help you with the Web page programming. Media > Books Barnes & Noble.com

Bruce and Stan, the weekly hosts of TBN's Christianity 101, humorously and practically prepare students for the most exhilarating and potentially perilous years of their lives. Like any good guidebook, this book tells high school graduates ahead of time what they can expect to encounter: points of interest, dangers and opportunities. From money management to roommate irritations, it isn't easy leaving high school behind; but with Goodbye High School, Hello World, students Bruce Bickel's trademark is humor and his passion is truth,whether he's speaking to a group of business executives or preaching in a church. When he isn't writing, speaking or doing lawyer stuff, Bruce is active at Westmont College. He is also a teaching elder at his church in Central California, where he lives with his wife, Cheryl. STAN JANTZ has teamed up with Bruce Bickel in writing more than 50 books, including the international best-seller God Is in the Small Stuff. Currently Stan is a marketing consultant and a partner in Mosaic Digital, a communitybuilding software company. He lives in Southern California with his wife, Karin. Media > Books Barnes & Noble.com

In Killer Brands, marketing guru Frank Lane reveals his recognized three-step method to unlocking the marketplace and creating brands that annihilate the competition. His secrets? FOCUS: how to find the one singular, differentiating, and powerfully compelling quality that will make your Killer Brand known-not because of what it says it does, but because it does what it says ALIGNMENT: how to connect everything that you do in perfect harmony to deliver that focus consistently time after time, making sure that nothing you do inadvertently detracts from that expectation LINKAGE: how to make your Killer Brand synonymous with the product in the marketplace, so the consumer thinks of only your brand when the need arises No matter if you're selling socks or software, by following these three tenets of branding, you're guaranteed to kill the competition and create a dynamic, thriving brand. Media > Books Barnes & Noble.com

Follow a proven path to greater wealth?with the newly updated bestseller How to Buy and Sell Apartment BuildingsThrough his popular seminar program, Eugene Vollucci has shown thousands of experienced real estate investors and novices alike how to take advantage of one of the most rewarding investments you can find?apartment buildings. In this bestselling guide, the Volluccis' simple, step-by-step program shows you how to become a real estate millionaire just like they did. With material on new IRS rulings, tips on avoiding common pitfalls, and new advice on assuming loans with delinquent clauses, How to Buy and Sell Apartment Buildings is more comprehensive and complete than ever.This Second Edition includes all the information that you need to find great real estate deals, understand complicated leases and contracts, exploit all the tax breaks you're entitled to, protect your assets, and turn a small investment into millions! With the Volluccis' straightforward, three-step system, you'll be able to:Gauge markets so you know when to buy or sellRead between the lines of property set-up sheets to spot good propertiesUse the latest computer software to accurately evaluate propertiesDevelop a marketing plan to maximize profits when sellingTake advantage of all the recent tax law changesPut together an asset protection plan that'll make you judgment-proofHow to Buy and Sell Apartment Buildings, Second Edition also shows you how to concentrate your assets for higher returns, use consultants so you aren't left on your own, set up a family living partnership to protect your assets, and much more. Media > Books Barnes & Noble.com

Learn the Success Secrets of Search AdvertisingMillions compete for exposure on Google, Yahoo!, and MSN Live Search, but 97% of them fail to get results. Become one of the elite 3% who succeed. How? Search advertising specialist Richard Stokes reveals that and more!Covering all major search engines, this powerful guide discloses: The ?$100 Bidding Myth?: why outbidding competitors rarely results in more traffic Simple website changes that can increase sales by 500% How to drive 80% or more of online revenues with rare superconverter keywords Winning strategies of the world's top search marketers The best ads on the internet and how to write them The real factors for driving high click-through rates How to find competitors' budgets, ad copy, and best keywords How to manage bids without expensive bid-management software And more!?Having Rich Stokes work on your Search Marketing is like getting Michael Jordan to play on your pick-up B-ball team. It doesn't matter who you play ? you're going to win.? Rick Carlson, CEO, Surf Secret"Richard Stokes knows things about Google that hardly anybody else in the world knows. Far more than most Google employees. Why? Because he operates a market research company that constantly analyzes the search results of millions of keywords. I consult with hundreds of business owners who manage large Google accounts, but every time we get together, I learn something new from him.?Perry Marshall, author and world's most-quoted consultant on Google advertising?Rich's unique perspective and deep analytical skill make The Ultimate Guide to Pay-Per-Click Advertising one of the must-read books of the year for every search marketer.?David Szetela, CEO, Clix MarketingRichard Stokes is the founder of AdGooroo, a leading search engine intelligence firm, and a successful internet marketer with 15 years experience in advertising and technology management. Media > Books Barnes & Noble.com

Part of the successful Power! series, this book covers the latest version of Sound Forge. "Sound Forge 8 Power" provides current users with an effective environment for learning the many features of Sound Forge, one of the main mono/stereo track audio editors available for the Windows OS. These features and functionalities are covered in depth so readers gain a true understanding of what is being explained. The audience for this book is broad-hobbyists to professional musicians and engineers working on the PC platform stand a high probability of being Sound Forge users, whether their primary DAW is SONAR, Pro Tools, Cubase, or Nuendo. It can also be used in conjunction with looping software such as Ableton Live and Acid for creating and editing audio files, audio loops and for mastering. Additionally, now that Sony has purchased Sonic Foundry (manufacturer of Sound Forge), the software will now realize the benefits of Sony's marketing prowess. This book effectively fills the need for a comprehensive learning guide that takes this popular application's complexities and explains them in an easy-to-understand manner. It takes users to the next step and explores the not so common functionalities that musicians can use to advance their overall knowledge of Sound Forge. Media > Books Barnes & Noble.com

Setting up your own domain and website without a readily available office expert can be challenging, even for the technically savvy. You have to choose from multiple options, from simple to complex, to configure web technology to meet your needs. Individually, each software component is not difficult. It's the oh-so-important details involved in putting them together that can be problematic.This book is your guide to the many technology tools that can be utilized to build your web presence. Stages from registering a domain name to creating a website and utilizing your domain for email and internet marketing are outlined.Top 5 things the reader will walk away with after reading the book:1. Set up a domain registration correctly for asset protection, email and a website.2. Evaluate options for building a website.3. Become aware of alternative email configurations for domain names.4. Make their domain and website findable using simple internet marketing techniques.5. Learn basic online and offline tactics for driving web traffic to their website. Media > Books Barnes & Noble.com

Do You Want to Become a Multi-Millionaire Entrepreneur? Here's How.By the time Ryan Allis had reached the age of twenty-one, he had achieved the financial goal most people just dream about: He built his company to one million in sales. Allis has since grown his company iContact Corp., a provider of Web-based email marketing and online communication software, to $10 million per year in sales, and has helped numerous clients increase their sales dramatically.Now Allis shares the secrets of his lightning-fast success with you. In Zero to One Million, he details his simple yet innovative evaluation system of ?Market-Advantages-Return? to help you determine if your business idea is viable. Once you have a solid foundation, you can apply his advice for successfully running your business-from initial planning to managing high-speed growth. Evaluate your business idea using the innovative MAR system Write a business plan sure to excite your investors Launch your company with minimal expenditure Boost online sales using cutting-edge marketing strategies Watch all your hard work transform into millionsDid you know that eighty-one percent of millionaires are entrepreneurs? Join the pantheon of successful businessmen and women with Zero to One Million.Ryan P. Allis is CEO of iContact Corp., a venture-backed email marketing and online communications firm that has grown from nothing to over $10 million in annual sales and 80 employees. Ryan is also the Chairman of the web marketing firm Virante, Inc. Media > Books Barnes & Noble.com

CIOs spend more than $1.2 trillion on software and hardware each year. Partnering with the CIO is a practical and much-needed guide to the current state of IT sales and leadership that looks at IT sales from the CIO's perspective, revealing what needs to be changed and expressing their fears, concerns, warnings, and advice. Written for sales and marketing professionals, Partnering with the CIO explores the fundamental disconnect between IT suppliers and their primary sales targets. It explains why many of the sales tactics used by IT suppliers are ineffective and suggests alternative strategies for building long-term partnerships between suppliers and the executives responsible for making purchasing decisions.For IT suppliers, meeting the needs of the CIO is much more than a simple matter of pushing the newest hardware or software on a willing buyer. Outdated sales and marketing techniques cannot overcome obstacles that slow or derail sales efforts. Partnering with the CIO reveals the personal insights and everyday challenges facing CIOs, offering specific suggestions for earning trust, meeting real-world needs, and creating more profitable long-term relationships. Partnering with the CIO directly describes the experiences of CIOs as sales targets and showcases their suggestions for improving the sales process. You'll read firsthand stories from CIOs at such major firms as Citigroup, Priceline.com, PricewaterhouseCoopers, and Time Inc., among others. Their insight, combined with practical guidance on the current state of IT sales and leadership, makes Partnering with the CIO essential reading for competitive IT sales organizations. Media > Books Barnes & Noble.com

The Bayesian network is one of the most important architectures for representing and reasoning with multivariate probability distributions. When used in conjunction with specialized informatics, possibilities of real-world applications are achieved. Probabilistic Methods for Financial and Marketing Informatics covers two of the most important applications of informatics and concentrates on approaches to solving realistic business problems. This book provides applications of informatics to areas such as managerial options and decision making, investment science, marketing, and data mining, concentrating on the probabilistic and decision-theoretic approaches to informatics, emphasizing the use of Bayesian networks. Rather than dwelling on rigor, algorithms, and proofs of theorems, the authors focus on problem solving and practical applications. Included in this book are ample examples and exercises throughout, as well as six chapters that each walk through pragmatic situations. In many cases, solutions are expanded, as the authors discuss their final implementation using the software package Netica. Features: Unique coverage of probabilistic reasoning topics applied to business problems, including advertising, market basket analysis, venture capital decision making, operational risk measurement, bankruptcy prediction, and investment science. Shares insights about when and why probabilistic methods can and cannot be used effectively. Complete review of Bayesian networks and probabilistic methods for those IT professionals new to probabilistic informatics Media > Books Barnes & Noble.com

Tips and techniques for becoming a successful SharePoint architectIf you're eager to design and architect a successful deployment of SharePoint 2010, then this is the book for you. Packed with real-world experiences and solid processes, this guidebook provides you with everything you need to perform for designing and architecting enterprise portal services. Helpful examples examine the common design issues affecting SharePoint 2010 environments that can cause deployments to fail so you can learn what to avoid. Plus, key development and deployment issues are covered from an architecture perspective and backup and disaster recovery planning are described at length.Details the skills and attributes necessary in order to design and architect successful SharePoint 2010 deploymentsProvides real-world scenarios and helpful examples of various types of enterprise portal servicesDiscusses corporate Intranet service, enterprise content management, team collaboration services, enterprise search service, and moreAddresses marketing your SharePoint 2010 solution to users to ensure they are aware of the services you provideWith SharePoint 2010 Enterprise Architect's Guidebook, you'll quickly discover the requirements for designing a successful SharePoint 2010 deployment. Software > Computer Software Barnes & Noble.com

During the eight years since the publication of Maintenance Excellence: Optimizing Equipment Life-Cycle Decisions the business environment has changed drastically. Globalization, consolidation, and changes in technology challenge asset management and maintenance professionals to be more efficient. Globalization and consolidation have been particularly instrumental in the changes in maintenance standards, approaches, and the use of technology to become more efficient and cost effective. Reflecting all this and more, the second edition has been renamed: Asset Management Excellence: Optimizing Equipment Life-Cycle Decisions.New in the Second Edition:Two new chapters on Maintenance Management FundamentalsCoverage of leadership issues, the implementation of new processes, and change managementDiscussion of the design stage and key factors for successful implementationUnderstanding the dynamic influences and optimization of spares managementUpdated case studiesIntroduction to new software packages that optimize a variety of maintenance and replacement decisionsAlthough there have been patterns and trends that have emerged around the world in asset management, the root principles are the same?personnel with tools go out to address the needs of maintaining assets. However, many of the tools, technologies, and thought processes have evolved and matured to allow a rethinking of the deeper maintenance processes. For this edition, a new set of authors and contributors have revisited the content, updated information, and added new content based on the passage of time, changes in thinking, and the introduction and improvement in technologies. Media > Books Barnes & Noble.com

Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real. Media > Books Barnes & Noble.com

Web 2.0 is more pervasive than ever, with business analysts and technologists struggling to comprehend the opportunity it represents. But what exactly is Web 2.0 -- a marketing term or technical reality? This fascinating book finally puts substance behind the phenomenon by identifying the core patterns of Web 2.0, and by introducing an abstract model and reference architecture to help you take advantage of them. In Web 2.0 Architectures, authors Duane Nickull, Dion Hinchcliffe, and James Governor -- who have 40 years of combined experience with technical specifications and industry trends -- examine what makes successful Web 2.0 services such as Google AdSense, Flickr, BitTorrent, MySpace, Facebook, and Wikipedia tick. The result is a base of knowledge that developers, business people, futurists, and entrepreneurs can understand and use as a source of ideas and inspiration. This book reveals: A Model for Web 2.0 -- An in-depth look at how the classic Client-Server model has evolved into a more detailed Web 2.0 model. Web 2.0 Reference Architecture -- A generic component view that helps decision-makers recognize basic patterns in existing Web 2.0 applications-patterns that can be repurposed for other commercial ventures. Specific Patterns of Web 2.0 -- How Service Oriented Architecture (SOA), Software as a Service pattern (SaaS), Participation-Collaboration Pattern, AJAX, Mashups, Rich User Experience (aka RIA), Collaborative Tagging Systems (Folksonomy), and more can be used in your technology business. In true Web 2.0 fashion, Nickull, Hinchcliffe, and Governor will present the reference architecture and patterns on their companion website so that people in the industrycan augment it and continue the discussion. Media > Books Barnes & Noble.com

The In Business system is the only series that prepares you expressly for your core business classes such as Accounting, Economics, Marketing, Finance and Business Statistics by doing the following: exposing you to real business files that meet professional standards; providing a useful reference to be used in your business classes; instructing how to use the software as a tool to accomplish business goals; coverage of the core Office skills that you will need in your business courses. In Business includes tools that will benefit any style of learning. Whether you need to reference specific skills for another course or understand how to utilize Microsoft Office to complete your business objectives, In Business will allow you to apply these skills directly to your own education and career aspirations.Communicating with Microsoft Office Word 2007 In Business, Core, 1/e covers the following topics: introduction to Word basics; creating a basic report; Word document enhancements; sharing objects and adding references.Ideal for business students and professionals. Software > Computer Software Barnes & Noble.com

This book is a practical guide to aid in the process of creating, developing and presenting successful Theatre, TV, Film design and technology portfolios in the fields of scenery, costumes, lighting and sound. The book will consist of four sections or chapters. The first section is dedicated to the realization of effective portfolio showcases and it will identify materials and techniques used to produce them. This chapter will also identify specific requirements by discipline including scenery, costumes, lighting and sound and will cover the different portfolio requirements to apply for graduate school, jobs in the field, professional organizations and for promotional purposes. The second section is dedicated to the development and use of digital portfolios and it will look at the different software used in this area. The third chapter is about presentation and marketing and it will describe how to develop personal presentation techniques, resume, business card, and web pages. Finally, the fourth section offers key information in regards to the maintenance and updating of portfolios. Each chapter will feature real samples from the professional field and a page of "do's and don'ts" with comments from experts in each design-tech discipline. Media > Books Barnes & Noble.com

A young software tycoon inherits a coastal Oregon home that is really a physical manifestation of his soul being used by God to heal the man's greatest wounds.James L. Rubart is a professional marketer whose Jr2 Marketing company clientele has included ABC, AT&T/Cingular, and Clear Channel Radio. He is also a professional speaker, writes recurring columns for Christian Fiction Online Magazine and Christian Women Online, and is on the board of the Northwest Christian Writers Association. Jim and his wife and their two teenage sons live just outside Seattle, Washington. Media > Books Barnes & Noble.com

Turn Innovative Ideas into Products and Services?and Manage and Control Them Using Project Management ToolsThe first book to integrate project management and product development, Project Management in New Product Development shows you how to manage the translation of ideas into new products and services and get them to market cheaper, better, and faster using advanced project management tools and techniques.Packed with detailed case studies and illustrations, this unique book explains how to move new products and services quickly from concept to product to market as a managed and seamless process free of problems and delays. This project tool also shows how to ensure that bad products are stopped at gateway points, before they become product and project failures. Project Management in New Product Development features:? The first integrated treatment of project management and new product development designed for modern, globallyoriented firms? Numerous case studies covering software, technology, electronics, construction, telecommunications, military, and aerospace? 150 informative tables, figures, and graphics Media > Books Barnes & Noble.com

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce?technology change, business development, and social issues?to provide a coherent conceptual framework for understanding the field. The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative CommerceMARKET: For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field. Software > Computer Software Barnes & Noble.com

The first clear guide to the Semantic Web and its upcoming impact on the business world Imagine that, in 1992, someone handed you a book about the future of something called the World Wide Web. This book claimed that through a piece of software called a "browser", which accesses "web sites", the world economy and our daily lives would change forever. Would you have believed even 10 percent of that book? Did you take advantage of the first Internet wave and get ahead of the curve? Pull is the blueprint to the next disruptive wave. Some call it Web 3.0; others call it the semantic web. It's a fundamental transition from pushing information to pulling, using a new way of thinking and collaborating online. Using the principles of this book, you will slash 5-20 percent off your bottom line, make your customers happier, accelerate your industry, and prepare your company for the twenty-first century. It isn't going to be easy, and you don't have any choice. By 2015, your company will be more agile and your processes more flexible than you ever thought possible. The semantic web leads to possibilities straight from science fiction, such as buildings that can order their own supplies, eliminating the IRS, and lawyers finally making sense. But it also leads to major changes in every field, from shipping and retail distribution to health care and financial reporting. Through clear examples, case studies, principles, and scenarios, business strategist David Siegel takes you on a tour of this new world. You'll learn: -Which industries are already ahead. -Which industries are already dead. -How to make the power shift from pushing to pulling information. -How software, hardware, media, and marketing will all change. -How to plan your own strategy for embracing the semantic web. We are at the beginning of a new technology curve that will affect all areas of business. Right now, you have a choice. You can decide to start preparing for the exciting opportunities that lay ahead or you can leave this book on the shelf and get left in the dust like last time. Media > Books Barnes & Noble.com

The first clear guide to the Semantic Web and its upcoming impact on the business world Imagine that, in 1992, someone handed you a book about the future of something called the World Wide Web. This book claimed that through a piece of software called a "browser", which accesses "web sites", the world economy and our daily lives would change forever. Would you have believed even 10 percent of that book? Did you take advantage of the first Internet wave and get ahead of the curve? Pull is the blueprint to the next disruptive wave. Some call it Web 3.0; others call it the semantic web. It's a fundamental transition from pushing information to pulling, using a new way of thinking and collaborating online. Using the principles of this book, you will slash 5-20 percent off your bottom line, make your customers happier, accelerate your industry, and prepare your company for the twenty-first century. It isn't going to be easy, and you don't have any choice. By 2015, your company will be more agile and your processes more flexible than you ever thought possible. The semantic web leads to possibilities straight from science fiction, such as buildings that can order their own supplies, eliminating the IRS, and lawyers finally making sense. But it also leads to major changes in every field, from shipping and retail distribution to health care and financial reporting. Through clear examples, case studies, principles, and scenarios, business strategist David Siegel takes you on a tour of this new world. You'll learn: -Which industries are already ahead. -Which industries are already dead. -How to make the power shift from pushing to pulling information. -How software, hardware, media, and marketing will all change. -How to plan your own strategy for embracing the semantic web. We are at the beginning of a new technology curve that will affect all areas of business. Right now, you have a choice. You can decide to start preparing for the exciting opportunities that lay ahead or you can leave this book on the shelf and get left in the dust like last time. Media > Books Barnes & Noble.com

The In Business system is the only series that prepares you expressly for your core business classes such as Accounting, Economics, Marketing, Finance and Business Statistics by doing the following: exposing you to real business files that meet professional standards; providing a useful reference to be used in your business classes; instructing how to use the software as a tool to accomplish business goals; coverage of the core Office skills that you will need in your business courses. In Business includes tools that will benefit any style of learning. Whether you need to reference specific skills for another course or understand how to utilize Microsoft Office to complete your business objectives, In Business will allow you to apply these skills directly to your own education and career aspirations.Communicating with Microsoft Office Word 2007 In Business, Core, 1/e covers the following topics: introduction to Word basics; creating a basic report; Word document enhancements; sharing objects and adding references.Ideal for business students and professionals. Software > Computer Software > Educational Software Barnes & Noble.com

Covert Hypnosis is the utilization of techniques and strategies to change the perception and behavior of others in a completely unconscious way. The optimal applications for covert hypnosis are in the fields of selling, advertising, marketing, relationships and therapy. This 100000 word manual includes truly up-to-the-minute scientific breakthroughs in the area of unconscious influence. For the simplicity of the reader the book is written with examples pertaining to either therapy or selling situations but of course the approaches discussed herein would apply equally as well to pastoring, teaching, training, and other relationship and group situations.You will learn:Over 150 specific non-verbal communication techniques. How to stand and sit with people so they like you and believe your message. Strategies for pre-hypnotic therapy. How genes influence people's decisions and how to know in advance what they are. The basic thinking process of covert conditioning. The 253 words that change people's minds verbally and in print. How to use 20 of the most powerful hypnotic language patterns ever spoken. Discover the core 16 desires of every person you meet. Find out the 11 new metaprograms that no one has previously discovered. Over 800 questions that help you direct the thinking of others. The truth about distraction and confusion. How suggestion can change visual recall. Two complete models for presenting material to others in a persuasive manner! How to make minor alterations in your physical appearance to influence others. How to tell a story so that the story delivers the message you want send!Covert techniques for sports performance. Software > Computer Software > Educational Software Barnes & Noble.com

This inspirational book explains how to create a community around a project by drawing people to it, motivating them to contribute, and getting the most from them. Building communities is vital today, whether it's to support a software project, an online site, or a company. Communities provide a reliable support network, a source of ideas, and a powerful marketing tool. "The Art of Community" explains the broad range of talents required to recruit, motivate, and manage community members, covering topics ranging from software tools to conflict resolution skills. Media > Books Barnes & Noble.com

Microsoft? Dynamics CRM 4.0 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, and managing Dynamics CRM in your unique business and technical environment. Authored by two leading Microsoft Dynamics implementers, this book systematically explains how the system works, why it works that way, and how you can leverage it to its fullest advantage. The authors present clear examples, proven best practices, and pitfalls to avoid in using every significant Dynamics CRM capability. The far-reaching coverage ranges from Dynamics CRM's sales, marketing, and customer service features to its automated workflows; from Outlook and Office integration to reporting and security. The authors offer independent insight into Dynamics CRM's most powerful new features, from its improved interface to its new mail merge and data migration tools. This book is for every IT professional who intends to work with Dynamics CRM, regardless of their experience with Dynamics or other CRM solutions. The authors provide example-rich, realistic coverage of advanced Dynamics customization, extensibility, and integration: information that is available nowhere else. Detailed information on how to? Set up, configure, and maintain all facets of Dynamics CRM in any organization or industry Thoroughly understand both the on-premise and hosted versions of Dynamics CRM Make the most of Dynamics' new features, including email, the Outlook client, Internet Facing Deployment (IFD), and relationships Manage sales leads, opportunities, accounts, contacts, marketing lists, sales collateral, campaigns, quotes, orders, and invoices Improve customer service by integrating schedules, cases, contacts, product/service information, and more Build powerful automated workflows that streamline key sales tasks and liberate salespeople for more effective selling Efficiently administer and secure any Dynamics CRM implementation Drive greater value by integrating Dynamics CRM with Microsoft Office productivity tools Customize and extend Dynamics CRM using Visual Studio, .NET, and custom plug-ins and add-ons Software > Computer Software Barnes & Noble.com

The Microsoft CRM 4.0 User Handbook is for people using and evaluating Microsoft CRM. A lot of ground is covered with an emphasis on providing a full and concise summary of all the features of CRM rather than a step-by-step guide. You will understand the sales cycle, how to run a marketing campaign, and how to schedule appointments and service activities. The user interface is explored in full detail, both from a web browser and from the Outlook client for CRM, and you will learn how to run a mail merge to Word and export to Excel. Customisation and workflow features are covered from a user point of view and we do not discuss installation or programming issues (although the author is a programmer). Readers will want to have this book nearby as they explore Microsoft CRM and will keep it handy on their bookshelf as they begin to use CRM to it's full potential. Software > Computer Software Barnes & Noble.com

Packed with practical techniques that both inform and inspire, this professional guidebook to photographing children of all ages?from infants to teenagers?presents new strategies to maximize client cooperation and ensure smooth sessions. The entire child-based photographic process is addressed, including proper equipment selection, physical and behavioral controls for young subjects, working with black-and-white exposures, and using light to capture fast-moving subjects. Updated to include new software techniques?such as PhotoShop CS4?newly released hardware, and innovations in marketing and social networking, this collection of essential guidance and stunning images helps any photographer capture extraordinary, memorable portraits of children. Media > Books Barnes & Noble.com

The Exclusive Story behind Intuit's Hard-Won SuccessIt's a modern-day David and Goliath story for the business world: a company dreamed up at a kitchen table, built on explosive PC growth, and forced to battle a giant in the race to revolutionize an industry. This is the story of Intuit, creator of renowned software products like Quicken, QuickBooks, and TurboTax-the company that beat mighty Microsoft and changed the way 25 million people manage their finances. Written by Intuit veteran Suzanne Taylor and seasoned business manager Kathy Schroeder-who were granted exclusive interviews with founder Scott Cook and other key figures- Inside Intuit tells this company's original and fascinating tale for the first time. The book vividly recounts each dramatic stage of Intuit's development: from initial conception to "bet the company" investments; from strokes of marketing genius to disastrous product launches; and from battles for survival to successive victories against arch-rival Microsoft-the company no one else could beat. Evident throughout this account is the power of Intuit's relentless customer focus, which guided the company from tiny start-up to a 6000-employee, $1.4 billion business. Instructive and inspiring, Inside Intuit chronicles an enduring company's extraordinary success against overwhelming odds. About the Author:Suzanne Taylor is a marketing consultant who worked at Intuit for eight years. Kathy Schroeder was a marketing executive at the Ford Motor Company for seven years. Both have Stanford MBA's. Media > Books Barnes & Noble.com

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce?technology change, business development, and social issues?to provide a coherent conceptual framework for understanding the field. The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative CommerceMARKET: For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field. Software > Computer Software Barnes & Noble.com

A young software tycoon inherits a coastal Oregon home that is really a physical manifestation of his soul being used by God to heal the man's greatest wounds.James L. Rubart is a professional marketer whose Jr2 Marketing company clientele has included ABC, AT&T/Cingular, and Clear Channel Radio. He is also a professional speaker, writes recurring columns for Christian Fiction Online Magazine and Christian Women Online, and is on the board of the Northwest Christian Writers Association. Jim and his wife and their two teenage sons live just outside Seattle, Washington. Media > Books Barnes & Noble.com

You're part of a new venture, an independent gaming company, and you are about to undertake your first development project. The client wants a serious game, one with instructional goals and assessment metrics. Or you may be in a position to green light such a project yourself, believing that it can advance your organization's mission and goals. This book provides a proven process to take an independent game project from start to finish. In order to build a successful game, you need to wear many hats. There are graphic artists, software engineers, designers, producers, marketers - all take part in the process at various (coordinated) stages, and the end result is hopefully a successful game. Veteran game producers and writers (Iuppa and Borst) cover all of these areas for you, with step by step instructions and checklists to get the work done.The final section of the book offers a series of case studies from REAL indy games that have been developed and launched succesfully, and show exactly how the principles outlined in the book can be applied to real world products. The book's associated author web site offers ancillary materials & references as well as serious game demos and presentations.? Step-by-step no-nonsense approach to developing games from start to finish (graphic arts, software engineering, designing, producing, marketing all covered). Indy game developers will gain a clear understanding of what's involved.? Demonstrates a proven process for meshing gameplay and story to create an immersive experience for the player.? Even experienced game developers will benefit from some of the coverage, especially: setting curriculum goals, setting client expectations, and client management.? Authors are authorities in the field with decades of experience in designing and producing entertainment and educational media. Their games and other instructional designs have received numerous awards and accolades and they have held executive positions in training organizations at Fortune 500 companies. ? Accompanying web site offers tools and helpful add-ons related to the book, including a serious game demo and presentation. Media > Books Barnes & Noble.com

The game console may help to prepare children for participation in the digital world, but at the same time it socializes boys into misogyny and excludes girls from all but the most objectified positions. The contributors to From Barbie? to Mortal Kombat explore how assumptions about gender, games, and technology shape the design, development, and marketing of games as industry seeks to build the girl market. They describe and analyze the games currently on the market and propose tactical approaches for avoiding the stereotypes that dominate most toy store aisles. The lively mix of perspectives and voices includes those of media and technology scholars, educators, psychologists, developers of today's leading games, industry insiders, and girl gamers. Software > Video Game Software Barnes & Noble.com

If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You'll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences?good and bad?of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants Media > Books Barnes & Noble.com

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool ? whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.Discover exactly how the Google Analytics system works Learn how to configure the system to measure data most relevant to your business goals Track online marketing activities, including cost-per-click ads, email, and internal campaigns Track events ? rather than page views ? on sites with features such as maps, embedded video, and widgets Configure Google Analytics to track enterprise data, including multiple domains Use advanced techniques such as custom variables and CRM integration Software > Computer Software Barnes & Noble.com

Principles, practice, and techniques: the ultimate guide for the aspiring filmmaker This inspirational book offers a complete introductory course in filmmaking skills and techniques, from writing, producing, and directing to marketing and publicizing your finished work. Based on simple techniques and relying on readily available, low-budget equipment and software, you will be able to get started immediately. Includes a guide to working on films across all genres and budgets, with detailed advice on how to transform your passion for film into a career. ? Elliot Grove founded Raindance Film Festival in 1993, the British Independent Film Awards in 1998, and Raindance TV in 2007. He has produced over 150 short films and five feature films. He has written eight scripts, one of which is currently in pre-production. His first feature film, Table 5, was shot in 35mm. and completed for a total of $500. Elliot teaches writers and producers in the US, the UK, Europe, and Japan. He has written two previous books on filmmaking. Media > Books Barnes & Noble.com

According to a 2007 survey by Netcraft, there are more than 108 million Web sites worldwide. Every Web site needs to be designed. The Pricing & Ethical Guidelines Handbook published by the Graphic Arts Guild reports that the average cost of designing a Web site for a small corporation can range from $7750 to $15000. It is incredibly easy to see the enormous profit potential.Web design businesses can be run part- or full-time and can easily be started in your own home. As such, they are one of the fastest growing segments of the Internet economy. This book will teach you all you need to know about getting your own Web site design business started in the minimum amount of time.Here is the manual you need to cash in on this highly profitable segment of the industry. This book is a comprehensive and detailed study of the business side of Web site design. It should be studied by anyone investigating the opportunities of opening a Web design business and will arm you with everything you need, including sample business forms, contracts, worksheets and checklists for planning, opening, and running day-to-day operations, plans and layouts, and dozens of other valuable, time-saving tools that no entrepreneur should be without.While providing detailed instructions and examples, the author leads you through finding a location that will bring success, drawing up a winning business plan (the Companion CD-ROM has the actual business plan that can be used in MS Word), buying (and selling) a Web design store, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, successful budgeting, and profit planning development.By reading this book, you will become knowledgeable about basic cost control systems, retail math and pricing issues, Web site plans and diagrams, software and equipment layout and planning, legal concerns, sales and marketing techniques, IRS reporting requirements, customer service, direct sales, monthly profit and loss statements, tax preparation, public relations, general management skills, low and no cost ways to satisfy customers and build sales, and low cost internal marketing ideas, as well as thousands of great tips and useful guidelines.The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. Business owners will appreciate this valuable resource and reference it in their daily activities as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use. Media > Books Barnes & Noble.com

In the only Apple-certified guide to iWork '09, you'll learn to create everything from first-rate business presentations and newsletters to effective budgets and event planners. Focused lessons take you step by step through all aspects of Keynote, Pages, and Numbers. The self-paced book/DVD combo uses real-life material and practical lessons that you can apply immediately to your own projects. You'll learn to:? Master the iWork suite of tools quickly through fun, real-world projects? Design a Keynote presentation from storyboard to Web export? Add animated charts and custom backgrounds to a presentation with ease? Publish great-looking newsletters and brochures in print and on the Web? Build a professional marketing package from scratch? Create expense reports, track budgets, and plan special events? Sort, organize, and chart data using sophisticated spreadsheet calculationsThe Apple Training Series is both a self-paced learning tool and the official curriculum of the Apple Training and Certification Program. To find out more about Apple Training, or to find an Authorized Training Center near you, go to www.apple.com/training. Software > Computer Software > Operating Systems Barnes & Noble.com

Comprehensive Coverage Completely Up-to-date!A detailed road map for getting started as an independent financial consultantEach year, thousands of people from all walks of life leave the security of their nine-to-five jobs to pursue careers as independent financial consultants. For a great many of them, the experience is financially and personally rewarding beyond their expectations. If you, too, are thinking about taking the big leap into becoming a financial consultant, but you aren't sure how to go about it, this book is for you.How can I be sure that financial consulting is right for my personality? What kinds of training and skills do I need to succeed, and how do I get them? What special licenses or certification are required? How do I find clients and build lasting relationships with them? With the help of first-person accounts from successful financial consultants from across the country, expert Edward J. Stone provides complete answers to these and all your questions concerning:* Acquiring and honing key skills, including the all-important "people" skills* Organizing and structuring your business* Indispensable software tools* Services you can offer clients and why you should specialize* Marketing your services, targeting clients, and building a solid core clientele* Why you should become certified and how to go about it* Profiling clients and drawing up formal financial plans* Dealing with state and federal regulations* Contracts and key legal considerations* Surviving in a down market Media > Books Barnes & Noble.com

A lot of people believe that they can set up and operate a cleaning business that will reap big profits with a few dollars and some cleaning supplies. The reality is most of these startups fail in a couple of months. As with any business, it takes hard work and time to develop a profitable cleaning business. However, armed with the detailed information in this new book, you can have your recession-proof cleaning business up and running quickly. You will learn how to build your client list quickly, properly bid on jobs, organize your schedule, and maximize your time and profits. You will learn everything you need to know BEFORE starting your cleaning business. A cleaning service can be run part- or full-time and can easily be started in your own home. As such, these businesses are one of the fastest growing segments in the service economy. This new book will teach you all you need to know about starting your own cleaning business in the minimum amount of time. Here is the manual you need to cash in on this highly profitable segment of the service industry. This new book is a comprehensive and detailed study of the business side of cleaning. This superb manual should be studied by anyone investigating the opportunities of opening a cleaning business and will arm you with everything you need, including sample business forms, contracts, worksheets and checklists for planning, opening, and running day-to-day operations, and dozens of other valuable, time-saving tools that no entrepreneur should be without. While providing detailed instructions and examples, the author leads you through finding a location that will bring success (if necessary), buying (and selling) a cleaning service, pricing formulas, sales planning, tracking competitors, bookkeeping, media planning, pricing, copy writing, hiring and firing employees, motivating workers, managing and training employees, accounting procedures, successful budgeting, and profit planning development, as well as thousands of great tips and useful guidelines. By reading this book, you will become knowledgeable about basic cost control systems, Web site plans and diagrams, software and equipment layout and planning, sales and marketing techniques, legal concerns, IRS reporting requirements, customer service, monthly profit and loss statements, tax preparation, public relations, general management skills, low and no cost ways to satisfy customers and build sales, and auditing. In addition, you will learn how to draw up a winning business plan (the Companion CD-ROM has the actual business plan that can be used in Microsoft Word), how to set up computer systems to save time and money, how to hire and keep a qualified professional staff, how to generate high profile public relations, and how to keep bringing clients back. The manual delivers literally hundreds of innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition owners will appreciate this valuable resource and use it as a reference in their daily activities and as a source for ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied. The Companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use. Media > Books Barnes & Noble.com

Providing useful strategies for becoming a freelance photographer and building a successful business, this in-depth manual offers a complete overview of the profession?from perfecting the art form to project management. Demonstrating important points for getting started?customer service, marketing, billing, and negotiating prices?this comprehensive guide also delves into important matters of law, taxes, permits, insurance, and copyrights. Paying special attention to the evolving role of technology in the creation, marketing, and sales of images, this reference provides invaluable advice on digital photo equipment, computers and software, and custom processing. Loaded with entirely new images, this revised edition details a variety of interests?such as advertising, entertainment, fashion, or travel?and presents step-by-step instructions for turning a passion for photography into an exciting, full-time career. Media > Books Barnes & Noble.com

A Complete Guide to Starting and Growing Your Own Business On A Shoestring BudgetThe Cheat Sheet for Business. For the millions who start a new business every year on the barest of resources,Venture gives you the tools you need to start your new venture or take your current business several levels higher by exploiting the resources our interconnected world offers you.Chapters: Startup, Finance, Taxes, & Banking, Hardware and Software, Bringing Your Products to Market, Outsourcing Your Back Office, Information Technology, Web and Ecommerce, and Promoting Your Product: Marketing & Sales Media > Books Barnes & Noble.com

Microsoft? Dynamics CRM 4.0 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, and managing Dynamics CRM in your unique business and technical environment. Authored by two leading Microsoft Dynamics implementers, this book systematically explains how the system works, why it works that way, and how you can leverage it to its fullest advantage. The authors present clear examples, proven best practices, and pitfalls to avoid in using every significant Dynamics CRM capability. The far-reaching coverage ranges from Dynamics CRM's sales, marketing, and customer service features to its automated workflows; from Outlook and Office integration to reporting and security. The authors offer independent insight into Dynamics CRM's most powerful new features, from its improved interface to its new mail merge and data migration tools. This book is for every IT professional who intends to work with Dynamics CRM, regardless of their experience with Dynamics or other CRM solutions. The authors provide example-rich, realistic coverage of advanced Dynamics customization, extensibility, and integration: information that is available nowhere else. Detailed information on how to? Set up, configure, and maintain all facets of Dynamics CRM in any organization or industry Thoroughly understand both the on-premise and hosted versions of Dynamics CRM Make the most of Dynamics' new features, including email, the Outlook client, Internet Facing Deployment (IFD), and relationships Manage sales leads, opportunities, accounts, contacts, marketing lists, sales collateral, campaigns, quotes, orders, and invoices Improve customer service by integrating schedules, cases, contacts, product/service information, and more Build powerful automated workflows that streamline key sales tasks and liberate salespeople for more effective selling Efficiently administer and secure any Dynamics CRM implementation Drive greater value by integrating Dynamics CRM with Microsoft Office productivity tools Customize and extend Dynamics CRM using Visual Studio, .NET, and custom plug-ins and add-ons Software > Computer Software Barnes & Noble.com

The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well. Media > Books Barnes & Noble.com

Personalize Microsoft CRM to work for your businessFind out how to support your sales, marketing, and customer service initiativesMicrosoft Dynamics CRM means business! Here's what you need to get going now with this customer relationship management solution. Discover how to set up CRM 4, navigate and customize the system, use it to work with your accounts and contacts, collect leads, forecast sales, run reports, and much more.Discover how to:Navigate the Microsoft CRM systemCreate and manage activitiesGenerate quotes and invoicesImplement and manage a marketing campaignWork with contracts Software > Computer Software Barnes & Noble.com

This title helps readers build a foundation for starting an online business, including selecting the right hardware, designing a site, marketing a product online, and following through on promises to consumers. The CD-ROM offers Internet access software and useful utilities such as Winzip, Paintshop Pro, Thunderbyte Antivirus, BBEdit HTML editor, CyberCash Wallet evaluation software, and more. Media > Books Barnes & Noble.com

With the low cost of personal computers and advanced software, just about anyone today can call him or herself a desktop publisher. But without learning the business side of finding clients, pricing and marketing, it can be difficult to make money doing it. While there are many technical computer books on this subject, this book shows the reader how to actually start and manage a desktop publishing business. Now in its second edition, Start & Run a Desktop Publishing Business has taught thousands of readers how to build a profitable business by focusing on the nuts and bolts of starting and managing a company.This edition contains samples, worksheets, and checklists that will help new entrepreneurs to kick-start their companies! Media > Books Barnes & Noble.com

The In Business system is the only series that prepares you expressly for your core business classes such as Accounting, Economics, Marketing, Finance and Business Statistics by doing the following: exposing you to real business files that meet professional standards; providing a useful reference to be used in your business classes; instructing how to use the software as a tool to accomplish business goals; coverage of the core Office skills that you will need in your business courses. In Business includes tools that will benefit any style of learning. Whether you need to reference specific skills for another course or understand how to utilize Microsoft Office to complete your business objectives, In Business will allow you to apply these skills directly to your own education and career aspirations. Microsoft Office Access 2007 In Business, Core, 1/e covers the following topics: introduction to Access; database tables; selecting and summarizing data from tables; applying calculations to data; reports; and applying core competencies.Ideal for business students and professionals. Media > Books Barnes & Noble.com

A young software tycoon inherits a coastal Oregon home that is really a physical manifestation of his soul being used by God to heal the man's greatest wounds.James L. Rubart is a professional marketer whose Jr2 Marketing company clientele has included ABC, AT&T/Cingular, and Clear Channel Radio. He is also a professional speaker, writes recurring columns for Christian Fiction Online Magazine and Christian Women Online, and is on the board of the Northwest Christian Writers Association. Jim and his wife and their two teenage sons live just outside Seattle, Washington. Media > Books Barnes & Noble.com

The god of love has been unleashed.and he craves a brilliant woman. Marketing genius Vail Russo unwittingly beckons a pagan deity when she visits a dark arts festival. The god sneaks into her life as an irresistible Irishman, Angus, hired to integrate software for her employer. The only problem.she has to supervise the integration. A much needed promotion depends on her professionalism. When Vail works her creative magic to prolong Angus's interest until after the project, she learns that he has cast a spell of his own. Media > Books Barnes & Noble.com

COASTERS, ETC. is a beginning-level integrated application simulation. This simulation integrates administrative, written communication, and technological skills required to take the user into the 21st century. Working in the marketing department at the amusement park Coasters Etc., students work with Internet, e-mail, electronic scheduling, presentation graphics, and other computerized activities utilizing word processing, spreadsheet, database, and desktop publishing software. Media > Books Barnes & Noble.com

BizPlanBuilder Express?a workbook with CD-ROM package that includes the award-winning, best-selling software, BizPlanBuilder 8.1? provides all the essentials for creating winning business plans, with step-by-step instructions for preparing each section of a plan, including ready-to-customize samples, prompts and advice, detailed marketing analysis with links to demographic and marketing tools to help make it easy, and flexible, straight-forward financial tools. Compatible with both Windows and Macintosh operating systems. Media > Books Barnes & Noble.com

A best-selling author with years of hands-on camera experience shares his personal game plan for running a profit-making photography business. Discussed are the kinds of pictures that sell; effective marketing and proposal writing; legal, financial, and selling-rights issues; equipment, computers, and software; copyrighting and filing slides; and mailing and invoicing. Media > Books Barnes & Noble.com

Manage sales, service, and marketing processes all togetherFind out how to manage customer information to make your business more productiveWhether you're completely new to customer relationship management (CRM) software or you just want the scoop on the newest version, this handy guide will get you going. Discover how to set up CRM 3, navigate and customize the system, use it to work with your accounts and contacts, collect leads, forecast sales, run reports, and much more.Discover how toDevelop and manage customer relationshipsImplement a sales processSet up security and access rightsGenerate quotes, orders, and invoicesManage leads and opportunitiesCreate and use product catalogs Media > Books Barnes & Noble.com

The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well. Media > Books Barnes & Noble.com

If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You'll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences?good and bad?of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants Cameras & Optics > Photography Barnes & Noble.com

Practical Law Office Management, third edition focuses on law office management from a practical standpoint. Designed for the paralegal student interested in day-to-day law office management topics, this text focuses on client relations and communication skills; legal fees, timekeeping, and billing, client trust funds and law office accounting; calendaring, docket control, and case management; legal marketing; and file and law library management. This revised edition offers an extended focus on technology, including a full demonstration of Thomson's ProLaw software and in-depth software tutorials. It includes up-to-date charts and graphs that present material in an easy-to-understand context. Each chapter now includes thought-provoking questions, and expanded and interesting case studies that deal with unique facts specific to practicing paralegals appear after most chapters. To expand the technology focus of the text, Excel exercises appear in the timekeeping and billing and trust account chapters. In addition, this revised text has a strong ethics focus throughout, with ethics-related cases included at the end of nearly every chapter. Media > Books Barnes & Noble.com

Windows 7 will be the successor to Windows XP for most organizations running Windows clients. What can system administrators expect when upgrading to the new operating system? What are the most important differences for the IT pro, and how does all this new technology work? This book has the answers?clear, simple, and to the point. The subjects in this book focus on real-world experience; giving you the technical information you need without the marketing chat. Windows 7 for XP Professionals benefits IT professionals who are responsible for setting up and maintaining medium- to large-sized networks. The book contains an in-depth overview of the essential changes since Windows XP in terms of deploying, managing, securing, and migrating to Windows 7. The new version of Windows offers unprecedented opportunities and challenges. Let Windows 7 for XP Professionals help make your migration seamless. Software > Computer Software > Operating Systems Barnes & Noble.com

Make your business plan shine! BIZPLANBUILDER EXPRESS: A GUIDE TO CREATING A BUSINESS PLAN and its accompanying BizPlanBuilder CD-ROMshows you step-by-step how to prepare each section of your plan, including ready-to-customize samples, prompts and advice, detailed marketing analysis, straight-forward financial tools, and links to marketing resources. BIZPLANBUILDER EXPRESS: A GUIDE TO CREATING A BUSINESS PLAN is the workbook you need to utilize this powerful business plan software, which works on either Windows or Macintosh, to its full potential. Media > Books Barnes & Noble.com

If you can dream it, you can design it.Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot's Guide? to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on how to apply those elements and principles to a variety of projects.*Covers art supplies, software, concept development, reproduction needs, and much more*Sample projects include business cards, print and web ads, and graphic T-shirts*Follows the success of other titles aimed at the aspiring artist, including the Complete Idiot's Guide? titles on digital photography, drawing, and manga Media > Books Barnes & Noble.com

Personalize Microsoft CRM to work for your businessFind out how to support your sales, marketing, and customer service initiativesMicrosoft Dynamics CRM means business! Here's what you need to get going now with this customer relationship management solution. Discover how to set up CRM 4, navigate and customize the system, use it to work with your accounts and contacts, collect leads, forecast sales, run reports, and much more.Discover how to:Navigate the Microsoft CRM systemCreate and manage activitiesGenerate quotes and invoicesImplement and manage a marketing campaignWork with contracts Software > Computer Software Barnes & Noble.com

If you can dream it, you can design it.Whether your goal is to design your own marketing materials, launch a visually compelling blog, or just have some fun creating your own CD covers, The Complete Idiot's Guide? to Graphic Design is your one-stop reference. Presented in an intuitive, accessible format, here are the fundamental elements of design and design principles, as well as instruction on how to apply those elements and principles to a variety of projects.*Covers art supplies, software, concept development, reproduction needs, and much more*Sample projects include business cards, print and web ads, and graphic T-shirts*Follows the success of other titles aimed at the aspiring artist, including the Complete Idiot's Guide? titles on digital photography, drawing, and manga Media > Books Barnes & Noble.com

Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management is aimed at readers who are interested in understanding how to successfully implement Microsoft Dynamics CRM 4.0 within their projects. It is intended as an implementation roadmap for the business and technical representatives leading or engaged in a project. The book covers the capabilities of Microsoft Dynamics CRM, both in the traditional functional areas of sales, marketing, and service and as an applications framework for XRM deployments. The book demonstrates Microsoft CRM best practices for design, configuration, and development. Through real?world solutions and exercises, you will be given the confidence and expertise to deliver an implementation that provides long?term success for your organization. Software > Computer Software Barnes & Noble.com

Microsoft Office is the industry standard in business software. Learn how to make Office 2007 work for you! As part of the In Business System, Microsoft Office 2007 In Business Core is the only Office 2007 book that prepares students expressly for core business courses such as Accounting, Economics, Marketing, Finance, and Business Statistics by providing exposure to real business files that meet professional standards, useful references that can be used in later courses, an understanding of how to use the software as a tool to accomplish business goals, and coverage of the core Office skills needed in business. The second edition includes several new features that reinforce the primary mission of the series, which is to illustrate how Microsoft Office is used to accomplish both personal and professional business objectives.Microsoft Office skills are essential for anyone working in a business environment. Whether you need Word skills for Marketing or Excel skills for Accounting, Microsoft Office 2007 In Business Core ensures that you can meet your business goals. Software > Computer Software > Office Application Software Barnes & Noble.com

With the advance of computing technology, Monte Carlo simulation research has become increasingly popular among quantitative researchers in a variety of disciplines. More and more, statistical methods are being subjected to rigorous empirical scrutiny in the form of statistical simulation so that their limitations and strengths can be understood. With the combination of powerful built-in statistical procedures and versatile programming capabilities, the SAS System is ideal for conducting Monte Carlo simulation research! SAS for Monte Carlo Studies: A Guide for Quantitative Researchers provides a detailed and practical guide for conducting Monte Carlo studies using the SAS System. Quantitative researchers will find this book attractive for its practicality and for its many hands-on application examples of Monte Carlo research.Xitao Fan, Ph.D., is an Associate Professor at the Curry School of Education, University of Virginia. He specializes in educational/psychological measurement and quantitative research methods in social and behavioral sciences. He has been a SAS user for more than ten years and has used SAS in his Monte Carlo simulation studies on many occasions. Akos Felsovalyi, MS, is a vice president of Risk Architecture at Citigroup. He has been an avid SAS user since 1982, using the SAS System in direct marketing research and currently in Risk Management, where he applies Monte Carlo simulation to various projects. Stephen A. Sivo, Ph.D., is a Research Psychologist and an Assistant Professor of Educational Research at the University of Central Florida. He received his Ph.D. in Research, Measurement, and Statistics from the Educational Psychology department at Texas A&M University. The primary focus of his research has centered on the use of structural equation modeling to fit time series models to longitudinal data. He has used SAS software since 1991. Sean C. Keenan, Ph.D., is currently a vice president in Citigroup's Risk Architecture Group, where he is involved in the development of quantitative tools and methodologies for assessing credit risk for obligors and pools of obligors, as well as for a variety of credit and structured credit portfolios. His research involves a wide range of Monte Carlo applications, often with large data sets, and SAS is his preferred tool for handling these tasks. Sean holds a Ph.D. in Economics from New York University. Media > Books Barnes & Noble.com

Follow the "Proven Path" to successful implementation of enterprise resource planning Effective forecasting, planning, and scheduling is fundamental to productivity-and ERP is a fundamental way to achieve it. Properly implementing ERP will give you a competitive advantage and help you run your business more effectively, efficiently, and responsively. This guide is structured to support all the people involved in ERP implementation-from the CEO and others in the executive suite to the people doing the detailed implementation work in sales, marketing, manufacturing, purchasing, logistics, finance, and elsewhere. This book is not primarily about computers and software. Rather, its focus is on people-and how to provide them with superior decision-making processes for customer order fulfillment, supply chain management, financial planning, e-commerce, asset management, and more. This comprehensive guide can be used as a selective reference for those, like top management, who need only specific pieces of information, or as a virtual checklist for those who can use detailed guidance every step of the way. Media > Books Barnes & Noble.com

Missed deadlines, death marches, unstable releases, continual overtime, and skyrocketing stress levels are legendary in the software development industry. Unlike traditional occupations such as accounting or administration, the software business is populated by programmers who are as creative and passionate about their work as musicians or artists. For most, it is a complete surprise when they enter the business world and find that internal politics, inept management, and unrealistic marketing drive the process rather than a structured and orderly approach based on technical issues and quality. The average programmer, having the least authority in the management chain of command, feels powerless to change these things but suffers the consequences.The Career Programmer steps through the entire sequence of events, from the decision to create a new software system to theend of the project, and explains how the individual programmer or project manager can work within the existing system to solve specific problems and regain control of the process. Avoiding an academic approach, care is taken to offer proven, practical, hands on solutions that are designed to work when confronted with the political and chaotic realities of the business environment. Issues are addressed from both the programmer and project manager point of view and steps are shown in all perspectives, from large-scale teams down to single developer projects. Management will never simply hand over the reins and allow a completely new and unfamiliar approach to be instituted. Realizing this, the reader is shown how to build on small, incremental successes that not only solve the problems at hand, but also work towards a gradual reworking of the development process by showing management a stream of results to which they can relate. For the individual programmer or project manager theend result is less overtime, less stress, better quality software and a more satisfying career. Media > Books Barnes & Noble.com

Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time. Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer s recommendation has much greater value than traditional advertising because it is coming from someone who is familiar with the quality of your work. The best part is that initiating this form of advertising costs little or no money. For WOMM to increase your business, you need an active plan in place and do what is necessary to create buzz. If your business is on the Web, there are myriads of possibilities for starting a highly successful viral marketing campaign using the Internet, software, blogs, online activists, press releases, discussion forums and boards, affiliate marketing, and product sampling. Technology has dramatically changed traditional marketing programs. This new up-to-date book covers it all. This all sounds great, but what is the catch? There really is none, except you must know what you are doing! This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started creating the buzz free publicity about your product or service whether online or off. In this easy to read and comprehensive new book you will learn what WOMM is, how to get people talking about your product or service, how to get your customers to be your sales force, how to get WOMM to spread quickly, how to automate WOMM, how to create a blog, create awareness, and how to amplify it. The entire process is covered here: marketing, dealing with negative customer experience, writing online press releases, creating a customer reference program, bringing together a fan club/loyalist community, naming VIPs, using flogs (photos), and spurring evangelism among influential people. Included are tactics that pertain especially to non-profits, including reputation management. In addition, we have gone the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today s most successful WOMM marketers. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the experts chronicled in this book are earning millions. If you are interested in learning essentially everything there is to know about WOMM in addition to hundreds of hints, tricks, and secrets on how to put WOMM marketing techniques in place and start earning enormous profits, then this book is for you. Media > Books Barnes & Noble.com

Foreword by Tom MillerDeveloper, XNA Game Studio Express, Microsoft CorporationMicrosoft XNA Unleashed provides comprehensive coverage and solid instruction on how to leverage the XNA Framework to create high quality games for Windows and the Xbox 360. The author shows you how to take full advantage of the many features the XNA Framework provides; you will learn the intricacies of important tasks such as adding sound and music to games, as well as creating, loading, and texturing 3D objects. In addition to providing coverage of 2D programming, the author shows you how to create sophisticated 3D games. All the important topics such as physics, artificial intelligence, and special effects are covered in detail. Chad Carter is the CTO at Robertson Marketing Group. Many Fortune 500 companies use the ecommerce system he architected and developed from the ground up for the promotional business sector. He has been creating DirectX applications since 1996 and has developed games using Managed DirectX. Chad created a 3D locomotive simulator for Norfolk Southern that is used to teach children to obey railroad crossings signals. Chad's website devoted to the XNA Framework can be found at www.xnaessentials.com.Learn how to install and use XNA Game Studio ExpressDiscover how to build, deploy, and debug games for the Xbox 360 and WindowsExamine the XNA Framework in depth: 2D, 3D, sound, input, and HLSLLearn how to create game components and game servicesDelve into performance tuning techniquesDiscover how to extend the Content PipelineLearn how to use the Microsoft Cross-Platform Audio Creation Tool (XACT) to add sound and music to gamesCreate a full 2D parallax side-scroller gameDiscover how to use sprite batchesLearn to make the most of sprite fontsCreate 2D components such as splash screens and progress barsExamine the different sprite batch blending modesDiscover 2D cel animationExamine the High Level Shader Language (HLSL) in detail covering basic HLSL as well as vertex deformations and post-processing effectsCreate a full 3D game that includes a 2D radar in the Heads Up Display (HUD), and much, much moreCD-ROM includes? All C# examples and source code presented in this book.? Explosion Generator tool for generating explosion animations.IntroductionPart I Get Up and Running with XNA on Your PC and Xbox 3601 Introducing XNA and XNA Game Studio Express2 XNA and the Xbox 3603 Performance ConsiderationsPart II Understanding XNA Basics4 Creating 3D Objects5 Input Devices and CamerasPart III Content Pipeline6 Loading and Texturing 3D Objects7 Sound and Music8 Extending the Content PipelinePart IV 2D in XNA9 2D Basics10 2D Effects11 Creating a 2D GamePart V High Level Shader Language12 HLSL Basics13 Advanced HLSLPart VI Physics and Artificial Intelligence14 Physics Basics15 Finite State Machines and Game State Management16 AI AlgorithmsPart VII 3D Effects17 Advanced Texturing Techniques18 Special Effects19 Particle SystemPart VIII Putting It Into Practice20 Creating a 3D Game21 Improving the Game22 Finishing TouchesIndex Software > Video Game Software Barnes & Noble.com

Get the lowdown on NetSuite's CRM and ERP Web-based system right here!Want to streamline your business? This is your definitive guide to NetSuite, the customizable, Software as a Service (SaaS) system that will make your job easier. With tips on navigating the various parts of the system, using the "click, not code" capability, and extending and integrating NetSuite into other systems, this book will get you up and running.Learn the basics ? get started with setup, customization, forms and records, and terminologyShow me the money ? explore bookkeeping, accounting, invoicing, and bill payingAutomate your sales force ? develop leads and handle fulfillment, shipping, and customer projectsAttract and keep customers ? learn to use NetSuite both as a marketing tool and to manage relationships and customer careSet up and host your virtual storefront ? plan your site, create content, take orders online, and integrate with other sitesLearn analytics features ? master saved searches, key performance indicators, and reportingVisit the companion Web site at www.dummies.com/go/netsuitefd and find seven bonus chapters that help you take NetSuite to the next level, including chapters on managing partner relationships, customization, security, and working with SuiteScript.Open the book and find:Fundamentals of NetSuiteHow to manage your organization's money more effectivelyTips for streamlining your sales forceAdvice for providing excellent customer careHow to enable transactions on your siteMethods for producing real-time business intelligenceStrategies for accessing NetSuite's extreme adaptabilityTen strategies for successful NetSuite implementationsLearn to:Apply the NetSuite CRM and ERP Web solutionsBecome proficient with the various components of NetSuiteConfigure NetSuite using the "click, not code" capabilityGet organized and bring all the parts together Media > Books Barnes & Noble.com

In the only Apple-certified guide to iWork '09, you'll learn to create everything from first-rate business presentations and newsletters to effective budgets and event planners. Focused lessons take you step by step through all aspects of Keynote, Pages, and Numbers. The self-paced book/DVD combo uses real-life material and practical lessons that you can apply immediately to your own projects. You'll learn to:? Master the iWork suite of tools quickly through fun, real-world projects? Design a Keynote presentation from storyboard to Web export? Add animated charts and custom backgrounds to a presentation with ease? Publish great-looking newsletters and brochures in print and on the Web? Build a professional marketing package from scratch? Create expense reports, track budgets, and plan special events? Sort, organize, and chart data using sophisticated spreadsheet calculationsThe Apple Training Series is both a self-paced learning tool and the official curriculum of the Apple Training and Certification Program. To find out more about Apple Training, or to find an Authorized Training Center near you, go to www.apple.com/training. Software > Computer Software > Operating Systems Barnes & Noble.com

Build killer iPhone apps, sell them in the App Store, and have fun doing it!We could have called this the complete guide to iPhone and iPod touch app development, because it's packed with more than 800 pages covering what you need to know to create and sell the best iPhone apps ever! Whether you're a novice developer or a seasoned pro, you'll benefit from this good advice about what makes a great mobile app, easy ways to code, how to market your stuff, and more.Think small ? understand what makes a great app for a mobile device and how to play to the iPhone's strengthsKnow the code ? get familiar with Objective-C, object-oriented programming, and the extensions that apply to iPhone developmentFunctional user interfaces ? learn how to design, build, and implement an effective user interfaceIndustrial-strength apps ? explore how to work with table views, controllers and their models, and mapsDoing data ? look at ways to store and access data on the iPhone and how Core Data can make programming easierVisit the companion Web site at www.dummies.com/go/iphoneappdevaio to find plenty of code examples you can use in developing your own cool iPhone apps!Open the book and find:A detailed example of a real app and how it's builtHow to keep your users happyWhat Core Data is and how to use itGreat tips for marketing your appsHow Xcode? helps you debug and fine-tune your codeWays to build e-mail functionality into your appDevelopment techniques using the Software Development KitRules for managing memory Software > Computer Software Barnes & Noble.com

You have a personal tutor in the Digital Classroom If you want expert instruction that fits into your schedule, Digital Classroom delivers. Adobe Certified Experts guide you through 13 lessons, helping you learn essential Photoshop Elements 7 skills at your own speed. Full-color, step-by-step instructions in the book are enhanced with video tutorials on the DVD. With Digital Classroom, you have your own private instructor showing you the easiest way to learn Photoshop Elements 7. Download images from your digital camera into Photoshop Elements Edit, manipulate, organize, and manage digital images Apply automatic corrections to remove red-eye, color-correct, and sharpen Discover how to manually correct colors like a pro Merge photos to create composite images Create slide shows and online galleries of your photos Modify images for the Web, share them on Flickr, or print them The Aquent Creative Team consists of Adobe Certified Instructors who create and deliver training programs for creative, marketing, and communications professionals at Aquent Graphics Institute. They have developed many of Adobe's official training books and technical training programs for Adobe's employees. Software > Computer Software > Multimedia & Design Software Barnes & Noble.com

Essential Methods for Design Based Sample Surveys presents key method contributions selected from the volume in the Handbook of Statistics: Sample Surveys: Design, Methods and Applications, Vol. 29a (2009).This essential reference provides specific aspects of sample survey design, with references to important contributions and available software. The content is aimed at researchers and practitioners who use statistical methods in design based sample surveys and market research. This book presents the core essential methods of sample selection and data processing. The data processing discussion covers editing and imputation, and methods of disclosure control. This reference contains a large variety of applications in specialized areas such as household and business surveys, marketing research, opinion polls and censuses. Delivers a thorough overview of the methods of statistical sample survey design in a wide range of applicationsProvides a one-stop review of modern methods in statistical sample survey designPresents essential statistics methods of sample selection and data processing Media > Books Barnes & Noble.com

This brief and economical text shows students with relatively little mathematical background how to understand and apply sophisticated linear regression models in their research areas within the social, behavioral, and medical sciences, as well as marketing, and business. Less theoretical than competing texts, Hoffman includes numerous exercises and worked-out examples and sample programs and data sets for three popular statistical software programs: SPSS, SAS, and Stata. Media > Books Barnes & Noble.com

Throughout the world, students of color experience failure in school for a variety of very complex reasons. They often do not receive the proper encouragement from teachers, they may lack the motivation necessary to excel in an academic environment, they usually face a number of demographic, socioeconomic and cultural factors that work against them, or their academic performance may not be measured properly. With contributions from scholars living in the US and abroad, "The Academic Achievement of Minority Students" is a comprehensive work that provides fresh insights and practical strategies for addressing these problems in order to enhance minority student performance in school. The papers in this volume collectively cover the many issues affecting minority students from kindergarten through postsecondary education including the instructional and nonacademic factors that promote achievement or lead to attrition. Most importantly, the authors offer valuable prescriptions for advancing the learning opportunities of all students in the future.Author Biography: Sheila T. Gregory is Director of Marketing and Public Relations and Assistant Professor of Higher Education / Educational Leadership at the University of Memphis. She is the editor of "A Legacy of Dreams" (University Press of America, 1999) and the author of " Black Women in the Academy" (University Press of America, 1999). Software > Computer Software Barnes & Noble.com

Leverage patents as a powerful competitive business toolEmploy powerful new patent strategies for marketing, R&D, and finance managersExploit patents to slash product time-to-market and boost profitsImplement the best intellectual property asset management (IPAM) software solutionsESSENTIALS OF PATENTSFull of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up-to-date on the newest thinking, strategies, developments, and technologies in patents."Gibbs and DeMatteis give us a very up-to-date and clear entry point into patent management in the context of the real world of business, including insightful perspectives on finance, banking, taxes, and insurance. Both the generalist and specialist will benefit from learning how to deal with patents in a variety of established business systems."?Steve Fox, Vice President and Deputy General Counsel for Intellectual Property, Hewlett-Packard Company"At last, a quality reference text I can heartily recommend to my corporate clients and independent inventors alike. Gibbs and DeMatteis have drawn upon a wealth of experience in pulling together a remarkable book, deftly placing invention and the US Patent System in a real-world business context."?Don Kelly, CEO, Intellectual Asset Management Associates, LLC, former director, US Patent and Trademark Office"...compelling, 'how-to' manual for generating and fostering a sustainable patent-consciousness in all corporate employees, now a critical task in our knowledge-driven economy. The authors talk directly to each role and suggest what each individual must do to create, grow, and protect shareholder value through the development and exploitation of patents. This is a cornerstone book which will definitely impact business processes in corporate America."?Lucy Teixeira Akers, Chairman, PIUG, Inc., The International Society for Patent Information, former IP Management Program Team Leader, ExxonMobil Chemical Co. Media > Books Barnes & Noble.com

The Apple Certified Way to LearnIn the only Apple certified guide to iLife, the authors have you working wonders with iLife '11 within the first few pages. Featuring compelling footage and images, this book/DVD combo uses real-life material and practical lessons that you can apply immediately to enhance your own projects. Focused lessons take you step by step through all aspects of iLife?everything from organizing and editing your photo library to creating polished movies and soundtracks. Along the way, you'll produce movie trailers, photo books, soundtracks, and music and learn to publish and share your projects.Master the iLife suite of tools quickly through fun, real-world projectsFix, rate, and share your photos with friends and familyTurn your photos into keepsake books and slideshowsCreate professional looking sports highlights from your home videosLearn to make a ?Hollywood-style? movie trailerPlay and record music with expert guidanceFix, arrange,and mix music like a proPublish and share your projects with iWeb and iDVDThe Apple Training Series is both a self-paced learning tool and the official curriculum of the Apple Training and Certification Program. To find out more about Apple Training, or to find an Authorized Training Center near you, go to www.apple.com/training.About the Authors:DionScoppettuolo is an Apple Certified Trainer, marketing consultant, and avid travel photographer who has taught classes on Apple products worldwide. Before starting his own company, he was at Apple, Inc., for over seven years, where he worked as Senior Product Manager on iMovie and Final Cut Studio. Dion is also the author of Apple Pro Training Series: Aperture 3. Mary Plummer is a professional musician, composer,and video editor. She is an Apple Final Cut Studio MasterTrainer and the co-owner of InVisionDigital and Media Arts Inc.,an Apple Authorized Training Center located at Universal Studios in Orlando, Florida. She has written numerous books including Apple Training Series:iLife'09 and Apple Training Series:GarageBand'09.Note from the PublisherWith some computer systems, you may run into an error in Lesson 12, step 5. If so, please visit www.peachpit.com/ats.iLife11 and click the Updates tab for instructions on correcting the problem.This has now been fixed for electronic versions of the book and subsequent printings.We apologize for any inconvenience this may cause. Software > Computer Software > Operating Systems Barnes & Noble.com

Written by two of the best and brightest podcasting pioneers, Podcast Solutions: The Complete Guide to Audio and Video Podcasting, Second Edition is a comprehensive and perceptive guide to all things podcasting. From downloading podcasts to producing your own for fun or profit, Podcast Solutions covers the entire world of podcasting with insight, humor, and the unmatched wisdom of experience.Big-name companies and podcasters throughout the United States and thousands of faithful listeners around the world will tell you that Michael W. Geoghegan ("Reel Reviews-Films Worth Watching" and GigaVox Media) and Dan Klass ("The Bitterest Pill" and JacketMedia.com) know how to put together compelling and engaging shows that people come back to week after week. These two pros will guide you through everything including developing your raw podcast ideas to selecting equipment, creating your podcast (including incorporating music, professional production techniques, and audio- and video-editing secrets), and mobilizing and growing an audience.Plenty has changed since the best-selling first edition of this book, and Michael and Dan bring you all the latest and greatest information on production, distribution, and marketing from the world of audio and video podcasting. Nearly 50 pages of new material and hundreds of updates make this the most complete and up-to-date book on podcasting imaginable.Between Michael's uncanny business and marketing sense and Dan's nearly two decades in the entertainment industry, these authors have the experience to back up their advice on what it takes to elevate your podcast to a professional level. Podcast Solutions gives you not only what youll need to know about podcasting but also the insiders view on the business of new-media production and marketing.Whether you want to use podcasting to inform, educate, entertain, or inspire, whether you are a complete novice or an experienced professional, Podcast Solutions is the guide you need. Media > Books Barnes & Noble.com

Written by two of the best and brightest podcasting pioneers, Podcast Solutions: The Complete Guide to Audio and Video Podcasting, Second Edition is a comprehensive and perceptive guide to all things podcasting. From downloading podcasts to producing your own for fun or profit, Podcast Solutions covers the entire world of podcasting with insight, humor, and the unmatched wisdom of experience.Big-name companies and podcasters throughout the United States and thousands of faithful listeners around the world will tell you that Michael W. Geoghegan ("Reel Reviews-Films Worth Watching" and GigaVox Media) and Dan Klass ("The Bitterest Pill" and JacketMedia.com) know how to put together compelling and engaging shows that people come back to week after week. These two pros will guide you through everything including developing your raw podcast ideas to selecting equipment, creating your podcast (including incorporating music, professional production techniques, and audio- and video-editing secrets), and mobilizing and growing an audience.Plenty has changed since the best-selling first edition of this book, and Michael and Dan bring you all the latest and greatest information on production, distribution, and marketing from the world of audio and video podcasting. Nearly 50 pages of new material and hundreds of updates make this the most complete and up-to-date book on podcasting imaginable.Between Michael's uncanny business and marketing sense and Dan's nearly two decades in the entertainment industry, these authors have the experience to back up their advice on what it takes to elevate your podcast to a professional level. Podcast Solutions gives you not only what youll need to know about podcasting but also the insiders view on the business of new-media production and marketing.Whether you want to use podcasting to inform, educate, entertain, or inspire, whether you are a complete novice or an experienced professional, Podcast Solutions is the guide you need. Media > Books Barnes & Noble.com

As the 8th most visited site on the Internet according to the Alexa Internet traffic ratings and with more than 30 million new words a month of content added regularly, Wikipedia has become a symbol of the web's current incarnation ? the collaborative project that has developed around the world to compile the knowledge and expertise of everyone. Wikis are a great tool that allow any topic, anywhere, to be compiled and crosschecked by just about anyone to great effect ? whether it is simply to provide knowledge or to promote a business. A wiki is a tool unlike any other. In this book, you will learn everything you need to know to unlock the potential of the Wiki format. The top secrets, techniques, and strategies used by Wiki operators every day are showcased here in a way that makes it possible for the ordinary person to pick up a Web site and start writing right away, sharing or gathering knowledge for the entire world to read. You will learn in this book exactly why the wiki concept has been so successful but also how wikis do things wrong and how they can be done correctly. The fundamental basics of writing a wiki, including how to format your posts, what to write about, the correct means of writing impartial entries, and how to reference outside sources will be covered in full. You will learn how to edit an existing wiki entry and how to start using your wiki for other purposes. Learn the top 20 strategies for wiki marketing as well as the importance of volume in your wiki and why having a great deal of posts to index in search engines is nearly as important as the writing being high quality.The author has spent time talking and listening to more than a hundred of the Internet's top wiki experts, learning their tricks of the trade and how they have been so successful in presenting their information and have compiled and presented it here for you. You will learn how to start making money with your wiki, how to track changes and revisions, and how different kinds of wikis vary and work in different ways. You will learn how to start building your very own wiki from the ground up using free software and open source tools and why linking and SEO optimization is absolutely necessary to be effective. For anyone who has ever spent ten minutes on Wikipedia wondering how they could start building their very own information compendium, this book is for you ? a complete guide to everything wiki. Media > Books Barnes & Noble.com

Get the lowdown on NetSuite's CRM and ERP Web-based system right here!Want to streamline your business? This is your definitive guide to NetSuite, the customizable, Software as a Service (SaaS) system that will make your job easier. With tips on navigating the various parts of the system, using the "click, not code" capability, and extending and integrating NetSuite into other systems, this book will get you up and running.Learn the basics ? get started with setup, customization, forms and records, and terminologyShow me the money ? explore bookkeeping, accounting, invoicing, and bill payingAutomate your sales force ? develop leads and handle fulfillment, shipping, and customer projectsAttract and keep customers ? learn to use NetSuite both as a marketing tool and to manage relationships and customer careSet up and host your virtual storefront ? plan your site, create content, take orders online, and integrate with other sitesLearn analytics features ? master saved searches, key performance indicators, and reportingVisit the companion Web site at www.dummies.com/go/netsuitefd and find seven bonus chapters that help you take NetSuite to the next level, including chapters on managing partner relationships, customization, security, and working with SuiteScript.Open the book and find:Fundamentals of NetSuiteHow to manage your organization's money more effectivelyTips for streamlining your sales forceAdvice for providing excellent customer careHow to enable transactions on your siteMethods for producing real-time business intelligenceStrategies for accessing NetSuite's extreme adaptabilityTen strategies for successful NetSuite implementationsLearn to:Apply the NetSuite CRM and ERP Web solutionsBecome proficient with the various components of NetSuiteConfigure NetSuite using the "click, not code" capabilityGet organized and bring all the parts together Media > Books Barnes & Noble.com

In recent years, the need for education in computer security and related topics has grown dramatically ? and is essential for anyone in the fields of Computer Science or Computer Engineering. This is the only book available that provides integrated, comprehensive, up-to-date coverage of the broad range of topics in this subject. Comprehensive treatment of user authentication and access control. Unified approach to intrusion detection and firewalls, giving readers a solid understanding of the threats and countermeasures. More detailed coverage of software security than other books. Exploration of management issues. Systematic, comprehensive discussion of malicious software and denial of service attacks. Coverage of Linux and Windows Vista. Up-to-date coverage of database security. Thorough overview of cryptography, authentication, and digital signatures. Coverage of Internet security. For system engineers, programmers, system managers, network managers, product marketing personnel, system support specialists; a solid, up-to-date reference or tutorial for self-study. Media > Books Barnes & Noble.com

These are timely musings on a software revolution that is beginning to sweep the world. This text is the manifesto for the open source revolution, Hackerdom, subversive Linux, copyleft GNU, and scores of dedicated hackers and accidental revolutionaries. Not just about ideas, this book focuses on products, how they came to be, the philosophies that drove their creators, and ultimately their acceptance. In this battle of global proportions, the revenge of the hackers would be sweet indeed. Highlights: Covers fundamental advances in computer science, networks, the Internet, and (of course) economics. Leads you down the historical path of hackerdom and plumbs the contradictions posed by 'cathedral' and 'bazaar' mentalities. Discusses open source culture and examines hacker ideology variants (from version 0.01 to ad infinitum). Addresses forthcoming revolutionary technologies like Jini. Details taboos and contradictions, forks and redistribution, and shows how to homestead the "Noosphere ... the territory of ideas, the space of all possible thoughts." Advantages: These essays are both philosophical and pragmatic, as the author muses on the economic substrate of open source, discards prevalent myths about program development, and presents a game-theory analysis of open source stability. The Cathedral and the Bazaar illustrates the battle between open software environments and closed corporations or government entities. It shows the struggle between the free distribution and support of good code and the marketing of buggy applications, the war between open networkedentities and closed, secret information environments. This movement has the potential to change the software business environment completely and leave traditional software houses in the dust. (Or it could fade from the scene like the flavors of UNIX.) Related Titles: Perhaps OpenSources : Voices from the Open Source Revolution will add fuel to the fire. Of course, the flip side of the coin is Microsoft Secrets. Reviewed by RD - September 16, 1999 Software > Computer Software > Operating Systems Barnes & Noble.com

These are timely musings on a software revolution that is beginning to sweep the world. This text is the manifesto for the open source revolution, Hackerdom, subversive Linux, copyleft GNU, and scores of dedicated hackers and accidental revolutionaries. Not just about ideas, this book focuses on products, how they came to be, the philosophies that drove their creators, and ultimately their acceptance. In this battle of global proportions, the revenge of the hackers would be sweet indeed. Highlights: Covers fundamental advances in computer science, networks, the Internet, and (of course) economics. Leads you down the historical path of hackerdom and plumbs the contradictions posed by 'cathedral' and 'bazaar' mentalities. Discusses open source culture and examines hacker ideology variants (from version 0.01 to ad infinitum). Addresses forthcoming revolutionary technologies like Jini. Details taboos and contradictions, forks and redistribution, and shows how to homestead the "Noosphere ... the territory of ideas, the space of all possible thoughts." Advantages: These essays are both philosophical and pragmatic, as the author muses on the economic substrate of open source, discards prevalent myths about program development, and presents a game-theory analysis of open source stability. The Cathedral and the Bazaar illustrates the battle between open software environments and closed corporations or government entities. It shows the struggle between the free distribution and support of good code and the marketing of buggy applications, the war between open networkedentities and closed, secret information environments. This movement has the potential to change the software business environment completely and leave traditional software houses in the dust. (Or it could fade from the scene like the flavors of UNIX.) Related Titles: Perhaps OpenSources : Voices from the Open Source Revolution will add fuel to the fire. Of course, the flip side of the coin is Microsoft Secrets. Reviewed by RD - September 16, 1999 Software > Computer Software > Operating Systems Barnes & Noble.com

In Holistic Learning and Spirituality in Education, scholars from around the globe address the theory, practice, and poetics of holistic education. Some of the topics explored include educating the soul; partnership education; nourishing adolescents' spirituality; education and the modern assault on being human; the Eros of teaching; personal creativity as soul work; pedagogies of compassion; and meditation, masculinity, and meaningful life.Author Biography: John P. Miller is Professor and Head of the Centre for Teacher Development at the Ontario Institute for Studies in Education at the University of Toronto. He has published many books, including Education and the Soul: Toward a Spiritual Curriculum, also published by SUNY Press. Selia Karsten is Professor of Marketing and eBusiness at Seneca College and also teaches in the Curriculum, Teaching, and Learning Department at the Ontario Institute for Studies in Education at the University of Toronto. Diana Denton is Assistant Professor of Speech Communication at the University of Waterloo. Deborah Orr is Assistant Professor of Humanities at York University. Isabella Colalillo Kates is a writer, poet, and holistic educator based in Toronto. Software > Computer Software Barnes & Noble.com

Growth in photovoltaic (PV) manufacturing worldwide continues to increase. In parallel, appropriate standards and certification schemes are being developed. During this period, clear guidance is crucial for integrating this technology into working practices of professionals in the building sector. This bestselling guide has become the essential tool for any installer, engineer and architect, offering guidance and detailing every subject necessary for successful project implementation, from the technical design to the legal and market issues of PV installation. Beginning with resource assessment and an outline of the core components, this guide comprehensively covers system design, economic analysis, installation, operation and maintenance of PV systems. The second edition has been fully updated to reflect the state-of-the-art in technology and concepts and includes: a new chapter on marketing and the history of PV; new information on the photovoltaic market; new material on lightning protection; a new section on building integrated systems; and new graphics, data, photos and software. Media > Books Barnes & Noble.com

Penetrate the McKinsey mystique and learn the secrets of the world's most sought after consulting firm.Praise for The McKinsey Way:"If more business books were as useful, concise, and just plain fun to read as The McKinsey Way, the business world would be a better place."Julie Bick, Best-selling author of All I Really Need to Know in Business I Learned at Microsoft"Enlivened by witty anecdotes, The McKinsey Way contains valuable lessons on widely diverse topics such as marketing, interviewing, team-building, and brain-storming."Paul H. Zipkin, Vice-Dean, The Fuqua School of Business, Duke University"Apt to become the reference book on business management. With the help of The McKinsey Way, managers can approach issues they face as if they had a McKinsey expert beside them. It will certainly help those of use who cannot afford McKinsey!"Mord Weisler, Chairman, PRI Automation, Inc"The closest thing to getting three years of consulting experience in three hours."John Alsop, President, Progress Software"The McKinsey Way describes a course of analysis that is very powerful, well-written, and effective."Peter A. Brooke, Chairman, Advent International Media > Books Barnes & Noble.com

These days, it's not just corporate marketing directors tasked with giving computer-based presentations?anyone forced to stand in front of a crowd and talk for more than three minutes had better know how to put together a slide presentation. You're not a professional designer, but you want your slides to look professional. What do you do?Enter Robin Williams, the beloved, best-selling non-designer's designer (with over 850000 copies of The Non-Designer's Design Book in print!) who has taught an entire generation the basics of design and typography. In The Non-Designer's Presentation Book, Robin expands upon the design principles introduced in her award-winning Non-Designer's series. She explains four fundamental principles of good design as applied to digital presentations, and adds four more principles specific to clear communication with slides.Whether you work with a Mac or PC, PowerPoint or Keynote, let Robin guide you, in her signature, light-hearted style, through the entire process of creating a presentation?from using the right software to organizing your ideas to designing effective, beautiful slides that won't put your audience to sleep.In this essential guide to presentation design, you'll learn:What makes a good presentation or a bad oneHow to plan, organize, and outline your presentationFour principles of designing effective presentationsFour principles for designing beautiful slides that communicate clearlyAn exhaustive list of timeless presentation rules...that you should totally ignore Media > Books Barnes & Noble.com

In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield.War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company.Business War Games will show you in steps and practical detail:? How to decide if war gaming is right for you? Which decisions call for war gaming? How to prepare, organize, and run a realistic and inexpensive war game? How to predict competitor moves with accuracy and little information? Why you do not need computers, consultants, software, or a PhD in math to do it wellThis book is your bible of how to stay one step ahead of your competitors. Do not leave home without it. Media > Books Barnes & Noble.com

Build killer iPhone apps, sell them in the App Store, and have fun doing it!We could have called this the complete guide to iPhone and iPod touch app development, because it's packed with more than 800 pages covering what you need to know to create and sell the best iPhone apps ever! Whether you're a novice developer or a seasoned pro, you'll benefit from this good advice about what makes a great mobile app, easy ways to code, how to market your stuff, and more.Think small ? understand what makes a great app for a mobile device and how to play to the iPhone's strengthsKnow the code ? get familiar with Objective-C, object-oriented programming, and the extensions that apply to iPhone developmentFunctional user interfaces ? learn how to design, build, and implement an effective user interfaceIndustrial-strength apps ? explore how to work with table views, controllers and their models, and mapsDoing data ? look at ways to store and access data on the iPhone and how Core Data can make programming easierVisit the companion Web site at www.dummies.com/go/iphoneappdevaio to find plenty of code examples you can use in developing your own cool iPhone apps!Open the book and find:A detailed example of a real app and how it's builtHow to keep your users happyWhat Core Data is and how to use itGreat tips for marketing your appsHow Xcode? helps you debug and fine-tune your codeWays to build e-mail functionality into your appDevelopment techniques using the Software Development KitRules for managing memory Software > Computer Software Barnes & Noble.com

In recent years, the need for education in computer security and related topics has grown dramatically ? and is essential for anyone in the fields of Computer Science or Computer Engineering. This is the only book available that provides integrated, comprehensive, up-to-date coverage of the broad range of topics in this subject. Comprehensive treatment of user authentication and access control. Unified approach to intrusion detection and firewalls, giving readers a solid understanding of the threats and countermeasures. More detailed coverage of software security than other books. Exploration of management issues. Systematic, comprehensive discussion of malicious software and denial of service attacks. Coverage of Linux and Windows Vista. Up-to-date coverage of database security. Thorough overview of cryptography, authentication, and digital signatures. Coverage of Internet security. For system engineers, programmers, system managers, network managers, product marketing personnel, system support specialists; a solid, up-to-date reference or tutorial for self-study. Media > Books Barnes & Noble.com

What Does the Digital You Look Like? What you read ? Where you shop ? How you communicate with coworkers, friends, and strangers ? Whom you interact with on social networking sites . . . these are just a few of the things that make up the Digital You."The Digital You is a complex mosaic of habit, subconscious acts of both omission and commission, and premeditated presentations. It is how our peers and friends, bosses and family actually experience us, as ever more of our lives in the real world takes place in the digital one. The purpose of this book and the associated software . . . is to help you begin to experience yourDigital You in the same way that everyone around you does." ? From e-Habits, by Elizabeth CharnockFor the millions of people like us whose lives are increasingly lived online, E-Habits is the first-ever digital image makeover guide that empowers you to present yourself in the best possible light with every electronic action?whether on the Internet or within your own organization. Elizabeth Charnock, a pioneer in the field of digital evidence analytics, reveals what everyday activities?looking for a job, applying for a loan, searching for romance, e-mailing coworkers?tell others about us. By showing what you can do to assess andcontrol the information about you that's "out there," Charnock outlines the steps you can take right now to ensure that the Digital You?the image of yourself that you present online?is the best representation of your values, your work, yourself.Learn the e-habits of highly effective people, such as: How to protect yourself at work?the e-habits that can make you more productive and keep your career on track The most dangerous Digital You character traits to avoid?and the best e-habits to adopt What successful people can teach us about using the Digital You to improve the Real YouThe first resource of its kind, E-Habits provides the knowledge and tools, including exclusive Digital Mirror Software, that you can start using right now to accurately and candidly evaluate what your online behaviors reveal about you?and the steps you can take to maintain and improve your "digital identity integrity." Far more than a handbook about online smarts, E-Habits is the essential guide to personal brand management in the digital age.Elizabeth Charnock is the founder of Cataphora, a pioneering firm in the rapidly growing field of digital evidence analytics. A member of Fast Company magazine's "Fast 50" list of 50 movers and shakers "who arewriting the history of the next 10 years," she holds a BS in theoretical mathematics from the University of Michigan and lives in the San Francisco Bay area. Media > Books Barnes & Noble.com

Let expert advisor and author Jack Fox show you how to do it-how he did it-with a minimum amount of anxiety and cost Part blueprint, rule book, and game plan, Starting and Building Your Own Accounting Business offers hands-on, no-nonsense guidance from a leading expert on the actual day-to-day specifics of creating and marketing your own accounting business?while building a foundation for ongoing success. The book offers clear advice on designing a workable business plan, leasing and furnishing an office, as well as tips on prospecting for clients (where to find and rate them) and developing a fee structure (with advice on collecting fees). This bestselling guide, now in its Third Edition, cues you in on what to realistically expect and lets you shrink light-years of trial and error and keep several paces ahead of the competition. The new edition includes other valuable advice on successfully jump-starting your new accounting business:* Selling techniques for the nonsalesperson* Product and service presentations and techniques, with scripts* How to assess the leading commercial computer hardware and software?with advice on selecting just the right equipment* Structuring a formal Prospective Accounting Client Evaluation (PACE)* Tips on using the Internet as well as innovative business softwareThe book also provides such success essentials as action plans critical for the first year of a new business or for expanding a business and useful fingertip resources such as directories of suppliers (with Web site addresses). For the accountant interested in striking out on his own or the entrepreneur interested in expanding her business and garnering greater profits, Starting and Building Your Own Accounting Business is the first step to making it happen. Media > Books Barnes & Noble.com

If you have ever considered opening a used bookstore, here is your chance to learn from someone who knows first-hand what it takes. In 2003 Stephanie Chandler left behind a career in the Silicon Valley and opened a 2800-square foot bookstore in Sacramento, California. Along the way she documented her processes, noting what worked and didn't work, and compiled the results into this comprehensive, real-world guide that explains what it takes to start and run a successful used bookstore.Features in this workbook include:WORKSHEETS: Budget planning, evaluating competition, forecasting, and more BUSINESS BASICS: What you need to get started INVENTORY: Twelve sources for acquiring used books SUPPLIERS: Library supplies, printed goods, retail supplies and more SHOP SET-UP: Store layout, book categories, bookseller software and tools OPERATIONS PROCEDURES: Trade policies, overstock, and a sample operations manual MARKETING: Low-cost and no-cost tactics for maximum exposure WEBSITE: Steps for setting up a website and selling books online RESOURCES: Dozens of useful website links BUSINESS PLAN: Sample business plan (actual plan used by the author)Chandler doesn't sugar-coat her experiences. Instead, she offers realistic and practical information that can save you countless hours in research and planning, while preventing you from making costly mistakes. This is an essential guide for anyone who is serious about starting and running a bookstore. Reader feedback from the first edition:"I just wanted to say thank you. I used your book to set up my used book store and we celebrated our one year anniversary on August 1st. I couldn't have done it without your book. Many thanks!? - Lou Grantt, www.hidesertbookoasis.com"Thank you SO much for this great book find! My sister and I are planning to open a new and used bookstore within the next few months, and I thought we had thought of everything already, yet I found very valuable information in your book. You have really given great website resources and information to think about and consider... I just wanted you to know that I am one happy customer and can't thank you enough for having taken the time to actually put all your thoughts onto paper to help people like me!" - Janet Long"Starting any business can be terrifying, especially if you have never done it before. You wish you had someone to tell you the ins and outs of the overall business world and someone else to tell you the specifics of your field of interest. Thankfully for us, Stephanie Chandler is both. In developing our used bookstore, her wealth of hard earned wisdom, experience and passion are invaluable to us. While you can't avoid every mistake, her book comes as close as possible to helping you do just that? Her material is well worth the money, time and energy. Trust me, without it, you'll needlessly waste far more of all three." - Jamie Arpin-Ricci, founder of The Dusty Cover Media > Books Barnes & Noble.com

Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' true, hidden needs and desires. You'll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. Learn how your customers define success Discover what customers don't like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers' operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers' experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOsand development leaders, marketers, and senior business executives alike. Media > Books Barnes & Noble.com

"Melinda Emerson . . . will inspire you to pursue your own entrepreneurial vision."?Marc H. Morial, President, National Urban LeagueWhether you're newly unemployed, sick of office life and longing for a change, or just want to finally turn your business idea into reality, you can follow your dream and make your passion your profession. Drawing on her experience as founder of an award-winning production company, Melinda F. Emerson shows you how in this practical month-by-month guide to getting your business off the ground.Inside, you'll find the timetable and steps you need to take to become a successful CEO of your own venture, including:Month 1: Meet with potential venture capitalists Month 3: Set a one-year marketing budget Month 5: Select a logo Month 9: Purchase customer relationship management software Month 11: Prepare your launch day press releaseNext year at this time, you could be calling the shots at your dream job. You supply the energy, an idea, and elbow grease?and this book will supply the plan. Media > Books Barnes & Noble.com

"Very well written and straightforward for someone who is just starting out in research, in a managerial position or just about to start out on that most daunting task, their thesis. The exercises helped a lot. I have more of a perspective of what I am reading, especially the p values." Kerin Freeman, scientific writer"The chapter on qualitative analysis is remarkable. There is nothing like it in any of the statistics literature."George Clegg, scientistWritten clearly without mathematical formulae, Practical Statistical Testing with StatsDirect introduces statistical testing with worked examples, building up from simple analyses of differences all the way to multiple regression, factor analysis and survival analysis. The examples in Practical Statistical Testing refer to StatsDirect, an inexpensive and easy to use statistics program. Meeting the needs of students and professionals in health, social sciences, marketing and other fields, this readable and entertaining textbook also prepares the reader to learn other statistical software and even more advanced techniques.Freelance researcher Cole Davis uses StatsDirect on a regular basis. His services have been utilized by businesses, charities, educational organizations and the UK government, and he runs a remote survey analysis service through www.coledavis.org.Davis has accomplished many things. He created an internationally-recognized career choice web site (www.CareerSteer.org), wrote a careers advisor's handbook, and published many of his short stories in Russia. Cole Davis continues to teach as well as providing a data analysis service. He is often to be found in Eastern Europe and Siberia, and occasionally in London.?Not a lecture but a discussion with the reader; walks the reader through. There are hundreds of statistics books out there, but no competition, as they're very dry. I enjoyed reading it.? - Nicholas Jones, lecturer in mathematics Media > Books Barnes & Noble.com

This new handbook contains the most comprehensive account of sample surveys theory and practice to date. It is a second volume on sample surveys, with the goal of updating and extending the sampling volume published as volume 6 of the Handbook of Statistics in 1988. The present handbook is divided into two volumes (29A and 29B), with a total of 41 chapters, covering current developments in almost every aspect of sample surveys, with references to important contributions and available software. It can serve as a self contained guide to researchers and practitioners, with appropriate balance between theory and real life applications. Each of the two volumes is divided into three parts, with each part preceded by an introduction, summarizing the main developments in the areas covered in that part. Volume 1 deals with methods of sample selection and data processing, with the later including editing and imputation, handling of outliers and measurement errors, and methods of disclosure control. The volume contains also a large variety of applications in specialized areas such as household and business surveys, marketing research, opinion polls and censuses. Volume 2 is concerned with inference, distinguishing between design-based and model-based methods and focusing on specific problems such as small area estimation, analysis of longitudinal data, categorical data analysis and inference on distribution functions. The volume contains also chapters dealing with case-control studies, asymptotic properties of estimators and decision theoretic aspects.Comprehensive account of recent developments in sample survey theory and practiceCovers a wide variety of diverse applicationsComprehensive bibliography Media > Books Barnes & Noble.com

Quietly but implacably, powerful transnational corporations are gaining power over our visual world. A 'global, visual content industry' increasingly controls images supplied to advertisers, marketers and designers, yet so far the process has, paradoxically, evaded the public eye. This book is the first to expose the interior workings of the visual content industry, which produces approximately 70% of the images that define consumer cultures. The corporate acquisition of major photographic and film archives, as well as the digital rights to much of the world's fine art, is having a profound effect on what we see. From stock photography to new technologies, this book powerfully engages with the historical and cultural issues relating to visual culture and new media. How has stock photography, the system of 'renting out' ready-made images, transformed the role of marketing and advertising? What impact are digital technologies having on the practices of industry professionals? How have software programs such as Photoshop enabled professionals to play 'God' with photographs and how does this influence our belief in the integrity of images?Combining original research on stock photography with a new theoretical take on the circulation of images in contemporary culture, The Image Factory provides a comprehensive and in-depth exploration of industrialized commercial photography, its uses and abuses. Media > Books Barnes & Noble.com

Aquaculture Economics and Financing: Management and Analysis provides a detailed and specific set of guidelines for using economic and financial analysis in aquaculture production. By discussing key issues such as how to finance and plan new aquaculture business, how to monitor and evaluate economic performance, and how to manage capital, labor, and business risk, the book equips aquaculture professionals, researchers, and students with important information applicable to a wide range of business decisions.Chapters address each stage of developing an aquaculture business, including financing, marketing, and developing a business plan to managing cash flows and analyzing financial statements. Each chapter includes a detailed example of practical application taken from every-day experience. Written in straightforward terminology facilitating ready application, Aquaculture Economics and Financing: Management and Analysis is an essential tool for analyzing and improving financial performance of aquaculture operations.Key Features:Provides a practical and comprehensive understanding of aquaculture economics and financingDiscusses key issues in business plan development; marketing; monitoring financial performance; and managing cash flow. assets, and business riskfeatures examples of practical application in each chapterIncludes an annotated bibliography and webliography detailing key resources and software products available for economic and financial analyses Media > Books Barnes & Noble.com

"How to Cheat in After Effects is an easy-to-follow book that lets you in on all of the little secrets to create those commonly needed effects with ease and speed. With clear pictures illustrating the step-by-step procedures, this is the perfect tool for the arsenal of any After Effects user, from novice to advanced." - Michele Yamazaki, Vice President Marketing and Web Development Czarina, Toolfarm.comCompose eye-popping After Effects projects quickly and creatively with dozens of concise, step-by-step tutorials accompanied by vivid 4-color illustration. Covering features new to CS5 such as Freeform AE, Refine Matte, Roto Brush, and more, this book clearly explains how to perform advanced, typically time-consuming tasks in simplified, quick steps. ? Create an entire 3D planet scene from scratch ? Create true 3D text ? Make smoke, snow, rain, chocolate, molten gold, and more from scratch with particles ? Create animated growing vines ? Fake a tilt shift effect, and so much moreThe companion DVD includes project files allowing you to work alongside the exercises in the book, as well as QuickTime movies displaying the techniques shown in the book.Chad Perkins is an award winning software trainer, as well as a filmmaker, musician, and visual effects artist. He is also the creator/owner of Movies and Computers (moviesandcomputers.com), which provides training in independent filmmaking. He is an Adobe Certified Instructor in After Effects, Photoshop, Illustrator, and Premiere. Chad is also the author of the book The After Effects Illusionist (Focal Press, 2009).? Conquer your After Effects challenges quickly and creatively with dozens of concise, step-by-step tutorials for performing advanced-level techniques ? Lavish 4 color illustration and humorous presentation provide inspiration and keep you engaged in each project ? DVD features project files and tutorial videos, allowing you to watch instruction and recreate the exact projects in the book immediately Media > Books Barnes & Noble.com

"Discover The Secrets To Creating Fast Selling, Profit Packed, Info Products That Sell Like Crazy!"Even If You Hate Writing And Know Nothing About Publishing.I'm sure you already know that information publishing is big business, that it's a growing market and if you get it right you can make incredible profits. However 90% of ebook authors will never make it. If you believe the hype surrounding information publishing I'm sure half the planet would be millionaires by now - but they're not, and only a limited number of people who create ebooks will ever make those massive profits you read about. WHY? Most reports / ebooks / ecourses on 'how to sell ebooks' only give you a single piece of the puzzle. If you search online you'll find thousands of 'How To's' mostly written by people that don't really know how themselves or those that do but really don't want to share all the facts with you. Well it's time for something a little different. . . . I'm going to tell you about my own book - "Easy Ebook Money" which takes you through every step to selling information products you'll ever need to know in detail. You get the whole picture - everything you need to know, and just to make sure... I'm going to give you with it every other ebook on information publishing there is worth reading - YOU GET THE LOT. When you download "Ebook Explosion" and you'll own every vital piece of the Information Publishing jigsaw. "Easy Ebook Money" is not just another 'Ebook How To' it's a defined road map to making money online. It will show you how to successfully set up and run an information publishing business with practically zero upfront costs. I've squeezed in every juicy, money making, fact and technique I've discovered about successful online sales and marketing from the last six years into just one book. In "Easy Ebook Money" you'll read about all the basics - plus the advanced techniques used by today's top Internet Marketing Gurus. Not what they tell you but what they do. "Easy Ebook Money" will be your "must have" tool, each step of the way, as your new business grows. Here are just some of the subjects covered:Choosing The Right Domain Name Selecting The Right Web Host Free Software to build your business ebook Compiler information How To Accept Credit Card Payments Design Tricks & sneaky Shortcuts How to Write Effective Sales Copy Powerful Ideas & Research Sources What Sells, When & How much Sales Strategy that Will Triple sales Search Engine Tactics that Work Online & Offline Promotion Tips You'll even discover how to create information products without writing a word yourself - and no it doesn't involve interviewing people -you can create hot selling profitable ebooks in minutes - sat exactly where you are sat now. THIS ISN'T AN ORDINARY HOW TO GUIDE !!!"Easy Ebook Money" differs from the majority of over hyped, rehashed marketing strategy guides you can find on the net because it really delivers. If you're a seasoned web marketer or a complete newcomer to the Internet you'll find "Easy Ebook Money" contains everything you need to know - All the insider advice, All the tips and Every trick and marketing tactic to propel your business into profit. Ebook Explosion Subject Material In Brief:Ebooks - Discover what they really are about and understand why people want to buy them. The Know How: ebook Compilers, Free Software, Resources and Tools. Find Out - What types of ebook will generate most sales. How To - Create and sell ebooks without actually writing a word yourself. How To - Analyse the topics that are the HOTTEST right now And what's coming next. How the wrong domain name will destroy your business and how to get it right first time. Why some web hosts will kill your sales dead & how to avoid them without spending $$$'s. Create a sales web site that will maximise your profits automatically. Accepting credit cards without the fuss or cost of a merchant account. Marketing tricks that can double your sales volume in minutes. Get hundreds of other people to sell your products without spending a penny upfront. Use colour psychology to influence your customer's buying decisions. "Magic Words" that when added to your sales letter will make people buy. Big money pitfalls that can ruin your new business and how to avoid them. Create a web site that the search engines will love. A little known Pay per Click secret that can save you $$$$'s Use no cost viral marketing to create a flood of site traffic. Write killer sales copy that almost forces people to buy. Closely guarded Resources and Online Tools you need. Marketing and software shortcuts that will save you months of work. Here's why ebooks and information products are the perfect product for the web: 1. Manufacturing / Purchase Costs $0.00 2. Premises / Storage & Wastage Costs $0.00 3. Packaging / Shipping & Returns Costs $0.00 G Media > Books Barnes & Noble.com

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the important questions of how, when, where and, perhaps most importantly, why you should implement them. Arranged into four sections-Strategy, On-Site, Off-Site, and The Return-the book is a comprehensive resource for integrating these methods into your business and marketing workflow for concrete results. Return on Engagement includes:? Detailed real-world examples of individuals and organizations that have implemented these techniques and reaped the benefits ? Hands-on tutorials with screen grabs that cover how to use the digital marketing tools outlined in the book ? Companion Web site (www.returnonengagement.net) offers code snippets, links, resources, RSS feeds, profiles, community interaction, a free bonus chapter, and more Media > Books Barnes & Noble.com

Most people don't know it yet, but branding is dead.Sure, we need to know about the stuff we want to buy, but the billions of dollars spent on logos, sponsorships, and jingles have little, if anything, to do with actual consumer behavior. For example:-Dinosaur-headed execs in Microsoft ads didn't help sell software. -Citibank's artsy "live richly" billboards didn't prompt a single new account. -United Airlines' animated TV commercials didn't fill more seats on airplanes. As branding guru Jonathan Baskin reveals, modern consumers are harder to find, more difficult to convince, and near-impossible to retain. They make decisions based on experience - so what matters isn't how creative, cool, or memorable the advertising is, but how companies can directly target consumer behavior.Pretty pictures and funny taglines should be an after-thought: brands must target what consumers actually do. How companies affect behavior - whether via marketing communications, distribution strategies, or customer service - is how branding is being reborn. This book will be the essential guide to understanding and thriving on this new branding dynamic. Media > Books Barnes & Noble.com

Make the transition from real estate agent to broker-owner and watch your income skyrocket!Endorsed as a Product Partner by the Council of Real Estate Brokerage Managers, The Real Estate Entrepreneur covers everything you need to know to launch your own successful real estate company. Drawing upon his two decades of real estate experience, Cliff Perotti covers everything from creating a vision for your company and building your brand to recruiting and training sales associates, and developing a strategic plan for the future.Perotti gives you informed, step-by-step discussions of:The reasons new brokerages fail-and how to avoid making the same mistakes Innovative ways to recruit and retain the best agents Proven methods for identifying your marketing niche and increasing your market share Techniques for structuring compensation plans that motivate without draining profits Tips for increasing visibility and revenue through websites, transaction management software, virtual assistants, and blog marketingFeaturing insightful self-assessments, checklists, and exercises throughout, The Real Estate Entrepreneur is your hands-on guide to becoming a well-organized, established brokerage owner.Cliff Perotti, CRB, GRI, E-PRO, SRES, is president of TheBrokerCoach.com and a national instructor for the Council of Real Estate Brokerage Managers (CRB). A 22-year veteran of the real estate industry, he has been recognized as a top trainer, recruiter, manager, and producer. Perotti actively consults with brokers throughout the US, Canada and Mexico. His company has developed several courses and products for brokers, including the Recruiter Paradigm, Launching a Real Estate Company, Developing Leadership in Your Company and the Manager's Development Record. He actively works with the CRB Council in program development and his company is a Product Partner with the Council. Media > Books Barnes & Noble.com

Manufacturing systems don't exist in a vacuum, isolated from the rest of the company, but they are often managed that way. A truly effective, highly competitive manufacturing company integrates its manufacturing, marketing, sales, purchasing, and financial functions into a well-coordinated whole. Manufacturing at Warp Speed: Optimizing Supply Chain Financial Performance explains in detail how to coordinate all these functions to maximize sales revenue while controlling inventory and overhead costs. Ultimately, the effects of applying the new Simplified-Drum-Buffer-Rope (DBR II) introduced by the authors include dramatically faster manufacturing cycle times, shorter order-to-delivery lead times, higher on-time delivery reliability, and better customer satisfaction.The book gives you everything a typical production professional needs to implement this new DBR approach. A supplemental feature - the Management Interactive Case Study Simulator (MICSS) - is included with the book. Available for download via the CRC Press website, the simulator sets up a virtual company where you can test and practice the processes you learn in the book before implementing them in your organization. The book and software together constitute the complete package for learning how to streamline manufacturing operations. The first book available on second generation Drum-Buffer-Rope, Manufacturing at Warp Speed: Optimizing Supply Chain Financial Performance describes the simplest, most efficient methods for reducing manufacturing cycle time and increasing the speed of manufacturing yet devised. Fully illustrated, with numerous examples, case studies, and manufacturing scenarios, the book is so easy to read that even the novice can understand it. Correct use of this new method practically assures that your company has the competitive advantage. Media > Books Barnes & Noble.com

Get up to speed on this billion-dollar technologyIPTV Crash Course offers an accessible overview of this rapidly evolving technology that is radically impacting the landscape of television distribution and broadcasting services. This practical resource offers straightforward, easy-to-follow explanations of the fundamentals of digital television as well as basic and advanced IPTV technology. You'll also find in-depth coverage of IP network client devices including hardware and software, allowing for an enriched entertainment experience.The Latest InnovationsThis book delves into new advancements in the field, examining both the technological layers of digital television and Internet service offerings, and how they are converging to create new business models. Soon, the integration of television entertainment into daily life will change, and IPTV Crash Course is an essential read for anyone interested in this groundbreaking technology.Full coverage of IPTV including:Overview of the Television Services Business ? IPTV System Architecture ? Digital Compression Process ? Digital Television Technology ? Digital Home Networking ? IP Client Device Architectures (HW & SW) ? Copy Protection and Digital Rights Management ? IPTV Standardization EffortsJoseph Weber, Ph.D. is director, product marketing for TiVo, Inc.Tom Newberry is an advanced product development manager at Thomson, Inc. Media > Books Barnes & Noble.com

Karen Southwick's unauthorized account provides the full story of Larry Ellison's brilliant, controversial career. Ellison's drive and fierce ambition created Oracle out of the dust and built it into one of America's great technology companies, but his unpredictable management style keeps it constantly on the edge of both success and disaster. The hostile bid for PeopleSoft is just the most recent example. With one clever strategic move, Larry Ellison threw much of the business software field into play.The saying "It's not enough that I succeed, everyone else must fail" has been so often used by or associated with Ellison that most people think it originated with him. It's actually attributed to Genghis Khan, but it's a dead-on way to describe not only the way Ellison thinks about competitors but the way he runs Oracle. His weapons are not marauding hordes, but Oracle's possession of database technology that is crucial for keeping mission-critical information flows working at thousands of organizations, corporations, nonprofits, and government agencies. Inside Oracle, Ellison has time and again systematically purged key operating, sales, and marketing people who got too powerful for his comfort. Most notable was Ray Lane, Oracle's president for nine years, who was widely credited with bringing order out of the chaos that was Oracle in the early nineties and growing it into a ten billion dollar company. Ellison got rid of the one key person who was building confidence with Wall Street, business partners, and customers that Oracle was no longer flying by the seat of its pants and had its act together. Ellison's mania for absolute control and his inability to coexistwith the very lieutenants who bring much-needed stability to the company have brought Oracle to the brink of collapse before, and may well do it again. Ellison is a throwback to an earlier, much more freewheeling version of capitalism, the kind practiced by the nineteenth-century robber barons who ran their companies as private fiefdoms. Larry Ellison is one of the most intriguing and dominant leaders of a major twenty-first-century corporation, and Everyone Else Must Fail raises the question of whether Oracle's products and the reliance placed in them by so many are too important to be subject to the whims of one man. While giving credit to Ellison's brilliance and devotion, the book sounds a warning about an ingenious man's tendency to be his own company's worst enemy.About the Author: KAREN SOUTHWICK, an executive editor at CNET News.com, has been a writer and editor for Forbes ASAP and Upside, as well as metropolitan daily newspapers, including the San Francisco Chronicle. She is also the author of three previous books: Silicon Gold Rush: The Next Generation of High-Tech Stars Rewrites the Rules of Business; The Kingmakers: Venture Capital and the Money Behind the Net; and High Noon: The Inside Story of Scott McNealy and the Rise of Sun Microsystems. She lives in San Francisco. Media > Books Barnes & Noble.com

Loops and Grooves is an overview of the technology and art of making music with loops by a nationally recognized expert on music technology. The book surveys the fundamentals and evolution of loop-based composition and explores in depth the power of current groove-making technology. Loops and Grooves includes a special focus on loop-sequencing hardware, which hasn't been covered in book form before. The complete section on loop slicing software makes it easy to select and use the best loop sequencing programs. An extra bonus is a value added CD including audio examples and software demos. B/W photographs; Book/CD Pack; Paperback Original; May; Reference; World Rights. Todd Souvignier is the author of Computer Audio: The Complete Guide to Mac and Windows Music and Sound (Alfred Publishing), co-author of The Musician's Guide to the Internet, 2nd Edition (Hal Leonard) and a frequent contributor to Electronic Musician magazine. His writings have been featured in the pages of Mix and Guitar magazines. Souvignier is the co-founder and Chief Technical Officer of Exploit Systems, Inc., a technology company that assists copyright owners in the peer-to-peer file sharing arena. As the former Vice President of Marketing for OSC and Arboretum Systems, Souvignier helped grow two groundbreaking music software startups and assisted in popularizing desktop hard disk recording and digital signal processing. He lives in New Orleans. Media > Music Barnes & Noble.com

In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or service is most valuable to them?Unfortunately, most common Web analytics software applications are long on functionality and short on documentation. Without clear guidance on how these applications should be integrated into the greater Web strategy, these often expensive investments go underused and underappreciated.Enter Web Site Measurement Hacks, a guidebook that helps you understand your Web site visitors and how they contribute to your business's success. It helps organizations and individual operators alike make the most of their Web investment by providing tools, techniques, and strategies for measuring--and then improving--their site's usability, performance, and design. Among the many topics covered, you'll learn:definitions of commonly used terms, such as "key performance indicators" (KPIs)how to drive potential customers to actionhow to gather crucial marketing and customer datawhich features are useful and which are superfluousadvanced techniques that senior Web site analysts use on a daily basisBy examining how real-world companies use analytics to their success, Web Site Measurement Hacks demonstrates how you, too, can accurately measure your Web site's overall effectiveness. Just as importantly, it bridges the gulf between the technical teams charged with maintaining your Web's infrastructure and the business teams charged with making management decisions.It's the technology companion that every site administrator needs. Media > Books Barnes & Noble.com

Aquaculture Economics and Financing: Management and Analysis provides a detailed and specific set of guidelines for using economic and financial analysis in aquaculture production. By discussing key issues such as how to finance and plan new aquaculture business, how to monitor and evaluate economic performance, and how to manage capital, labor, and business risk, the book equips aquaculture professionals, researchers, and students with important information applicable to a wide range of business decisions.Chapters address each stage of developing an aquaculture business, including financing, marketing, and developing a business plan to managing cash flows and analyzing financial statements. Each chapter includes a detailed example of practical application taken from every-day experience. Written in straightforward terminology facilitating ready application, Aquaculture Economics and Financing: Management and Analysis is an essential tool for analyzing and improving financial performance of aquaculture operations.Key Features:Provides a practical and comprehensive understanding of aquaculture economics and financingDiscusses key issues in business plan development; marketing; monitoring financial performance; and managing cash flow. assets, and business riskfeatures examples of practical application in each chapterIncludes an annotated bibliography and webliography detailing key resources and software products available for economic and financial analyses Media > Books Barnes & Noble.com

In these tough economic times companies are downsizing, outsourcing, and merging, and job seekers are facing more competition than ever. You need a great resume to stand out from the crowd. Your resume is a platform to detail your achievements and experience. A resume is a "marketing" document, designed to "sell" an employer on why they should contact and ultimately hire you. You will learn the basic components that must be in your resume, resume formats, key action words, common resume myths, what fonts to use, how to stress accomplishments, what information you should never put on a resume, how to write your resume from the employer s perspective, how to write the resume to fit the job, what words to use and what words never to use, techniques to get the interview, the secrets of a great cover letter, how to best describe your experience, how to detail employment gaps, and how to develop a professional resume. You also will learn about paper selection, electronic resumes, white space, margins, graphics, and computer software to help layout your resume. If you use all this information, you will give yourself that edge over the competition that you deserve. Media > Books Barnes & Noble.com

Sams Teach Yourself Visual C#? 2008 in 24 Hours James Foxall Starter Kit DVD includes Visual C#? 2008 Express Edition In just 24 sessions of one hour or less, you will be up and running with Visual C# 2008. Using a straightforward, step-by-step approach, each lesson builds upon the previous one, allowing you to learn the essentials of Visual C# from the ground up. By the Way notes present interesting pieces of information. Did You Know? tips offer advice or teach an easier way to do something. Watch Out! cautions advise you about potential problems and help you steer clear of disaster. Learn how to... Use the powerful design environment of Visual Studio 2008 Design a feature-rich interface using components such as tree views and tabs Create robust applications using modern error handling Draw fast graphics using GDI+ Build a database application using ADO.NET Distribute a Visual C# 2008 application James Foxall is vice president of Tigerpaw Software, Inc. (www.tigerpawsoftware.com), a Bellevue, Nebraska, Microsoft Certified Partner specializing in commercial database applications. He manages the development, support, training, and education of Tigerpaw CRM+, an award-winning application that automates contact management, marketing, service and repair, proposal generation, inventory control, and purchasing. Tigerpaw has more than 20000 licensed users in 27 countries. Foxall's experience in creatingcertified Office-compatible software has made him an authority on application interface and behavior standards. In addition to being a well-known author, James is an international speaker on Microsoft technologies, has taught at the college level, and contributes to several journals. Media > Books Barnes & Noble.com

Sams Teach Yourself Visual C#? 2008 in 24 Hours James Foxall Starter Kit DVD includes Visual C#? 2008 Express Edition In just 24 sessions of one hour or less, you will be up and running with Visual C# 2008. Using a straightforward, step-by-step approach, each lesson builds upon the previous one, allowing you to learn the essentials of Visual C# from the ground up. By the Way notes present interesting pieces of information. Did You Know? tips offer advice or teach an easier way to do something. Watch Out! cautions advise you about potential problems and help you steer clear of disaster. Learn how to... Use the powerful design environment of Visual Studio 2008 Design a feature-rich interface using components such as tree views and tabs Create robust applications using modern error handling Draw fast graphics using GDI+ Build a database application using ADO.NET Distribute a Visual C# 2008 application James Foxall is vice president of Tigerpaw Software, Inc. (www.tigerpawsoftware.com), a Bellevue, Nebraska, Microsoft Certified Partner specializing in commercial database applications. He manages the development, support, training, and education of Tigerpaw CRM+, an award-winning application that automates contact management, marketing, service and repair, proposal generation, inventory control, and purchasing. Tigerpaw has more than 20000 licensed users in 27 countries. Foxall's experience in creatingcertified Office-compatible software has made him an authority on application interface and behavior standards. In addition to being a well-known author, James is an international speaker on Microsoft technologies, has taught at the college level, and contributes to several journals. DVD Includes: Microsoft? Visual C#? 2008 Express Edition On the Web: Register your book at informit.com/title/9780672329906 for access to author code, examples, updates and corrections as they become available. Category: Microsoft Programming Covers: Visual C# 2008 User Level: Beginning Media > Books Barnes & Noble.com

Critical Acclaim for Jump Point?This is the Tipping Point for geeks.?-Guy Kawasaki?Ignore this book at your peril. Tom Hayes has seen the future of business-and it is both scary and exhilarating.?-Michael S. Malone, ABCNews.com?Tom Hayes navigates the future with alacrity. you will learn about bemes, rumor laws, shopping gossip, astroturfing, cruft, and attention theft-all fundamental sociological aspects of the evolving internet and all its offshoots. I read Jump Point and had five new ideas for companies that entrepreneurs can pursue.?-Tim Draper, Draper Fisher Jurvetson?Jump Point rewarded my attention! Tom Hayes writes with great clarity and insight about new consumers and how new media and technology are changing our daily life habits?one of the best business books I have read this year.?-Ted Leonsis, Vice Chairman Emeritus, AOLTom Hayes has been called a ?tastemaker for the new net generation,? and a marketing maverick. A veteran of Silicon Valley, his career includes executive positions at HP, Applied Materials, AMD, and telecom software leader Enea. Tom was the founding CEO and Chairman of Joint Venture: Silicon Valley. Fast Company magazine called him ?a model citizen for the 21st Century? for his many efforts to promote good corporate citizenship among high tech companies. His blog, Tombomb.com, is a popular and often-quoted commentary on the world of Web 2.0 and beyond. Visit jumppointbook.com. Media > Books Barnes & Noble.com

Being your own boss can lead to incredible profits-here's how... Whether you call yourself a freelancer, consultant, independent contractor or solo professional of any kind, The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle shows you how to get the clients, income, and lifestyle you deserve. So you can put more money in the bank, enjoy more time with your family and make a great living doing what you truly love to do, free from the burden of employment...forever! Filled with proven ideas and real-world examples from dozens of successful freelancers, The Wealthy Freelancer is essential reading for any solo professional who wants to enjoy a lifestyle that's "wealthy" in every sense of the word. Here's a glimpse of what's waiting for you inside this book: ? Why the typical one-size-fits-all marketing advice rarely works, and a fool-proof system for determining the optimal mix of marketing activities for your specific circumstances and goals ? How to get more prospects to say "Yes!" to the fees that you propose ? Why striving to be the "best" in your field almost never works, and what to do instead ? How to charge more - and earn more - by creating new income streams closely related to your core business ? How to have more time for the life you want and still have a great income ? How to "test the waters" and land freelance work now, even if you're already employed ? Why freelancing has moved beyond creative fields and into mainstream careers such as engineering, software development, bookkeeping and more than 160 other professions ? Stories of real-life freelancers who destroy the myth that freelancers barely scrape by And dozens more proven tips and strategies to build a more profitable and fulfilling solo business. Media > Books Barnes & Noble.com

Getting to Know Esri Business Analyst is a workbook for business professionals and analysts who need to better understand their customers and markets. The workbook is a primer for Esri? Business Analyst?, a suite of products that merges Esri's demographic and business data, detailed maps, and advanced spatial analytics with an organization's data to help make better business decisions. The book's step-by-step exercises demonstrate the use of Esri? Business Analyst? Desktop to grow a hypothetical start-up business into a national enterprise. Getting to Know Esri Business Analyst teaches a range of analyses, including trade area analysis, site selection, and customer profiling and segmentation to reveal patterns, trends, and business opportunities. The workbook is also suitable for use in college-level marketing and business courses. The exercises in the book require ArcGIS? Desktop 9.3.1 software, Esri? Business Analyst? Desktop 9.3.1, and the Business Analyst Segmentation Module 9.3.1. A DVD containing data for working through the exercises is included, and a free 30-day trial to a premium subscription of Esri? Business Analyst Online SM is provided. Media > Books Barnes & Noble.com

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. These days, it's not just corporate marketing directors tasked with giving computer-based presentations?anyone forced to stand in front of a crowd and talk for more than three minutes had better know how to put together a slide presentation. You're not a professional designer, but you want your slides to look professional. What do you do? Enter Robin Williams, the beloved, best-selling non-designer's designer (with over 850000 copies of The Non-Designer's Design Book in print!) who has taught an entire generation the basics of design and typography. In The Non-Designer's Presentation Book, Robin expands upon the design principles introduced in her award-winning Non-Designer's series. She explains four fundamental principles of good design as applied to digital presentations, and adds four more principles specific to clear communication with slides. Whether you work with a Mac or PC, PowerPoint or Keynote, let Robin guide you, in her signature, light-hearted style, through the entire process of creating a presentation?from using the right software to organizing your ideas to designing effective, beautiful slides that won't put your audience to sleep.In this essential guide to presentation design, you'll learn:What makes a good presentation or a bad oneHow to plan, organize, and outline your presentationFour principles of designing effective presentationsFour principles for designing beautiful slides that communicate clearlyAn exhaustive list of timeless presentation rules...that you should totally ignore Media > Books Barnes & Noble.com

Who needs expensive, old-fashioned office software? Now, you can do everything online, free, with Google Docs! Experts Steve and Nancy Holzner offer simple, step-by-step instructions and great insider tips for making the most of Google's powerful online word processing, spreadsheet, and presentation tools. You'll get started fast... learn how to create and format professional-quality documents of all kinds... collaborate with colleagues to build better proposals and presentations... use advanced tools like revision history, templates, and charts... discover Google Docs' latest features and shortcuts... and a whole lot more! No matter what kind of documents you create, this book can help you do the job better, faster, and more efficiently... and you'll never pay for office software again!You'll Learn How To ? Get your free Google account and set up iGoogle for instant access to your documents ? Upload and use the documents you've already created with Microsoft Office ? Use Google Spreadsheet to create charts to display spreadsheet data ? Master Google Docs' easy, powerful document-editing and formatting tools ? Insert images into your documents and presentations ? Share documents securely with your colleagues ? Back up your documents offline and edit them when you don't have an Internet connectionSteven Holzner, former contributing editor at PC Magazine, is author of 108 computer booksthat have sold more than 2.5 million copies. Hismost recent Pearson book is Facebook Marketing.Nancy Holzner writes and edits technology books from her home in central New York state.Her recent publications include books on Intuit QuickBase and Zoho. Nancy has also worked asa medievalist, a high school teacher, and a corporate trainer.CATEGORY: Productivity SuitesCOVERS: Google DocsUSER LEVEL: Beginning-Intermediate Media > Books Barnes & Noble.com

Forget the hassles and cost of old-fashioned office and business software: Now, you can do everything online with Zoho! Discover how to make the most of the amazing online applications that over a million people are already using! Here are complete step-by-step instructions and great insider tips for using Zoho's 15 hottest applications to run your business--and your life! Nancy Conner covers everything from word processing and spreadsheets to Zoho's slick new collaboration and customer relationship tools. You'll get started fast...then learn how to build great documents and reports...share presentations worldwide...manage email and IMs from anywhere...run web conferences...plan your day...invoice your customers...and a whole lot more! This book can help you do practically anything you need to do--faster, smarter, and at lower cost! You'll Learn How To Get the power of today's top productivity applications Track, organize, and report on all your data, from personal collections to customer relationships Simplify the way you manage your tasks, events, and appointments Store anything you create or find on the Web--and access it from anywhere Use Zoho's powerful collaboration tools, including web conferencing and wiki-building Create invoices and estimates for your small business or freelance work Manage marketing, sales, and HR teams more efficiently than ever before Media > Books Barnes & Noble.com

"How to Cheat in After Effects is an easy-to-follow book that lets you in on all of the little secrets to create those commonly needed effects with ease and speed. With clear pictures illustrating the step-by-step procedures, this is the perfect tool for the arsenal of any After Effects user, from novice to advanced." - Michele Yamazaki, Vice President Marketing and Web Development Czarina, Toolfarm.comCompose eye-popping After Effects projects quickly and creatively with dozens of concise, step-by-step tutorials accompanied by vivid 4-color illustration. Covering features new to CS5 such as Freeform AE, Refine Matte, Roto Brush, and more, this book clearly explains how to perform advanced, typically time-consuming tasks in simplified, quick steps. ? Create an entire 3D planet scene from scratch ? Create true 3D text ? Make smoke, snow, rain, chocolate, molten gold, and more from scratch with particles ? Create animated growing vines ? Fake a tilt shift effect, and so much moreThe companion DVD includes project files allowing you to work alongside the exercises in the book, as well as QuickTime movies displaying the techniques shown in the book.Chad Perkins is an award winning software trainer, as well as a filmmaker, musician, and visual effects artist. He is also the creator/owner of Movies and Computers (moviesandcomputers.com), which provides training in independent filmmaking. He is an Adobe Certified Instructor in After Effects, Photoshop, Illustrator, and Premiere. Chad is also the author of the book The After Effects Illusionist (Focal Press, 2009).? Conquer your After Effects challenges quickly and creatively with dozens of concise, step-by-step tutorials for performing advanced-level techniques ? Lavish 4 color illustration and humorous presentation provide inspiration and keep you engaged in each project ? DVD features project files and tutorial videos, allowing you to watch instruction and recreate the exact projects in the book immediately Media > Books Barnes & Noble.com

Web 2.0 is more pervasive than ever, with business analysts and technologists struggling to comprehend the opportunity it represents. But what exactly is Web 2.0 -- a marketing term or technical reality? This fascinating book finally puts substance behind the phenomenon by identifying the core patterns of Web 2.0, and by introducing an abstract model and reference architecture to help you take advantage of them. In Web 2.0 Architectures, authors Duane Nickull, Dion Hinchcliffe, and James Governor -- who have 40 years of combined experience with technical specifications and industry trends -- examine what makes successful Web 2.0 services such as Google AdSense, Flickr, BitTorrent, MySpace, Facebook, and Wikipedia tick. The result is a base of knowledge that developers, business people, futurists, and entrepreneurs can understand and use as a source of ideas and inspiration. This book reveals: A Model for Web 2.0 -- An in-depth look at how the classic Client-Server model has evolved into a more detailed Web 2.0 model. Web 2.0 Reference Architecture -- A generic component view that helps decision-makers recognize basic patterns in existing Web 2.0 applications-patterns that can be repurposed for other commercial ventures. Specific Patterns of Web 2.0 -- How Service Oriented Architecture (SOA), Software as a Service pattern (SaaS), Participation-Collaboration Pattern, AJAX, Mashups, Rich User Experience (aka RIA), Collaborative Tagging Systems (Folksonomy), and more can be used in your technology business. In true Web 2.0 fashion, Nickull, Hinchcliffe, and Governor will present the reference architecture and patterns on their companion website so that people in the industrycan augment it and continue the discussion. Media > Books Barnes & Noble.com

The increasing availability of data in our current, information overloaded society has led to the need for valid tools for its modelling and analysis. Data mining and applied statistical methods are the appropriate tools to extract knowledge from such data. This book provides an accessible introduction to data mining methods in a consistent and application oriented statistical framework, using case studies drawn from real industry projects and highlighting the use of data mining methods in a variety of business applications.Introduces data mining methods and applications.Covers classical and Bayesian multivariate statistical methodology as well as machine learning and computational data mining methods.Includes many recent developments such as association and sequence rules, graphical Markov models, lifetime value modelling, credit risk, operational risk and web mining.Features detailed case studies based on applied projects within industry.Incorporates discussion of data mining software, with case studies analysed using R.Is accessible to anyone with a basic knowledge of statistics or data analysis.Includes an extensive bibliography and pointers to further reading within the text.Applied Data Mining for Business and Industry, 2nd edition is aimed at advanced undergraduate and graduate students of data mining, applied statistics, database management, computer science and economics. The case studies will provide guidance to professionals working in industry on projects involving large volumes of data, such as customer relationship management, web design, risk management, marketing, economics and finance. Media > Books Barnes & Noble.com

Back in the 80s, Nintendo ruled the home-entertainment market with the NES (Nintendo Entertainment System). But then rival Sony introduced PlayStation, which featured advancements and cutting-edge technology that put Nintendo's Super-NES to shame. Nintendo quickly lost its dominant market share to Sony and found itself floundering. In 2006, Nintendo released Wii at the same time Sony introduced its highly-anticipated and much-vaunted PlayStation III and Microsoft's XBox 360. Wii's David defeated PlayStation's Goliath, inversely echoing the SNES/PlayStation outcome of a decade previous. Nintendo Magic: Winning the Videogame Wars is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won.Topics include:How where you put your company is just as important as how you run it: being in Kyoto From work force to policies, why Nintendo's "just enough" attitude succeeds Why the ability to read a balance sheet is overrated Respect seniority but approve huge R&D budgets for talented junior employees Allowing maximum communication between disparate divisions (hardware and software)Enlarging the pie: going after casual gamers (The art of mainstreaming)How the Wii will be the next major household appliance and the DSi will be the cell phone of the future.Nintendo Magic: Winning the Videogame Wars should serve as a warning to similar powerhouse industries never to understimate the modest competitor. It should occupy the bookshelf of any business person smart enough to know they don't need to be a giant to win. Media > Books Barnes & Noble.com

Praise for The Social Media Bible, Second Edition"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."?Vint Cerf, Father Of The Internet"Social media and customer care are rapidly coming together. This Second Edition is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk."?Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC."Lon Safko and The Social Media Bible address the key questions?Why should I take part in social media? How should I take part? How do I reap the greatest benefits??while also providing the push to take the next step."?Jeff Hagen, Director, Consumer Services, General Mills"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great com-municator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful."?Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.The Social Media Bible, Second Edition delivers the most comprehensive single resource available for marketing in the social media universe. Here you'll find top-to-bottom coverage of the tactics, tools, and strategies to successfully grow your business in these new media channels.Revised and updated with user-generated feedback and content, this Second Edition features the latest techniques, platforms, technologies, people, companies, and more, enabling you to make smart moves in the social media world and get the most out of your marketing strategy. Inside this new edition, you'll discover:The 100-plus best companies providing software, sites, apps, gaming platforms, Media > Books Barnes & Noble.com

Forget the hassles and cost of old-fashioned office and business software: Now, you can do everything online with Zoho! Discover how to make the most of the amazing online applications that over a million people are already using! Here are complete step-by-step instructions and great insider tips for using Zoho's 15 hottest applications to run your business--and your life! Nancy Conner covers everything from word processing and spreadsheets to Zoho's slick new collaboration and customer relationship tools. You'll get started fast...then learn how to build great documents and reports...share presentations worldwide...manage email and IMs from anywhere...run web conferences...plan your day...invoice your customers...and a whole lot more! This book can help you do practically anything you need to do--faster, smarter, and at lower cost! You'll Learn How To Get the power of today's top productivity applications Track, organize, and report on all your data, from personal collections to customer relationships Simplify the way you manage your tasks, events, and appointments Store anything you create or find on the Web--and access it from anywhere Use Zoho's powerful collaboration tools, including web conferencing and wiki-building Create invoices and estimates for your small business or freelance work Manage marketing, sales, and HR teams more efficiently than ever before Media > Books Barnes & Noble.com

Learn to solve the world's most puzzling interview questions Company recruiters are asking tough, new brain teasers during interviews that test your skills, creativity, and ability to think on your feet. How would you respond to puzzlers such as "What weighs more on the moon than on the earth?" or "How much money does the tooth fairy distribute worldwide each year?" In How to Ace the Brain Teaser Interview, bestselling career author John Kador presents a wide variety of questions, and shows you the type of responses interviewers want to hear.Inside you'll find: 151 brain teasers used by human resources departments across the country Suggestions for handling business cases Basic hints for solving logic and puzzle questions Proven strategies for finding creative answers every time Helpful appendices with bonus questions and extra resources "In the arms race between interviewers and interviewees, Kador gleefully furnishes job applicants with more ammunition."?Joel Spolsky, Founder, Fog Creek Software"This book helps you to grease up your mind a little so that when riddle questions come at you, you can respond intelligently, even if you don't know the answer."?Chris Sells"What weighs more on the moon than on earth? Kador not only tells us the answer to this brainteaser and many others, he explains how each question can launch an incisive interview conversation."?Ed Milano, VP of Marketing, Design Continuum"A must-have book for job seekers so that they will always be prepared for what may seem off-the-wall questions!"?Matt DeLuca, co-author of 201 Best Answers to the Most Frequently Asked Interview Questions.John Kador (Geneva, NY) is the author of eight books, including 201 Best Questions to Ask on Your Interview. Media > Books Barnes & Noble.com

A young software tycoon inherits a coastal Oregon home that is really a physical manifestation of his soul being used by God to heal the man's greatest wounds.James L. Rubart is a professional marketer whose Jr2 Marketing company clientele has included ABC, AT&T/Cingular, and Clear Channel Radio. He is also a professional speaker, writes recurring columns for Christian Fiction Online Magazine and Christian Women Online, and is on the board of the Northwest Christian Writers Association. Jim and his wife and their two teenage sons live just outside Seattle, Washington. Media > Music Barnes & Noble.com

Data mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is the ideal tool for such an extraction of knowledge. Data mining is usually associated with a business or an organization's need to identify trends and profiles, allowing, for example, retailers to discover patterns on which to base marketing objectives.This book looks at both classical and recent techniques of data mining, such as clustering, discriminant analysis, logistic regression, generalized linear models, regularized regression, PLS regression, decision trees, neural networks, support vector machines, Vapnik theory, naive Bayesian classifier, ensemble learning and detection of association rules. They are discussed along with illustrative examples throughout the book to explain the theory of these methods, as well as their strengths and limitations. Key Features:Presents a comprehensive introduction to all techniques used in data mining and statistical learning, from classical to latest techniques.Starts from basic principles up to advanced concepts.Includes many step-by-step examples with the main software (R, SAS, IBM SPSS) as well as a thorough discussion and comparison of those software.Gives practical tips for data mining implementation to solve real world problems.Looks at a range of tools and applications, such as association rules, web mining and text mining, with a special focus on credit scoring.Supported by an accompanying website hosting datasets and user analysis. Statisticians and business intelligence analysts, students as well as computer science, biology, marketing and financial risk professionals in both commercial and government organizations across all business and industry sectors will benefit from this book. Media > Books Barnes & Noble.com

Another winner in the extremely popular How to Do Everything series,this friendly,solutions-oriented book is filled with step-by-step examples on shooting,editing,and producing professional-quality home or business videos complete with sound,animation,and other finishing touches. The book covers all the hardware and software involved as well as techniques for creating streaming video for Internet use. Discover the boundless world of digital video. Beginning with the essential task of steadying your camera,this exceptional resource provides a solid foundation for understanding shooting techniques,editing,sound and visual effects,and transferring your finished video to other media?including the Internet and CD-ROM. Get helpful tips on shooting a variety of subjects including people,sporting events,landscapes,architecture?and even interviews. Perform professional editing,use hardware,manage your project efficiently,and produce high-quality video. How To Do Everything with Digital Video will teach you to get the most from your equipment,your subjects,and your own font of ideas. Select the best digital camcorder for your needsConnect your camcorder to external equipment and computersPlan your shots with editing in mindDesign lighting to create mood,depth,and other effectsPerform frame-accurate,repeatable edits with timecodesCapture,process,and synchronize soundEnhance your video project with titles and animationStore data electronically,or transfer back to tapeCreate video projects such as family histories,marketing or how-to pieces,and moreIntegrate digital video with CD-ROM,Internet,and other media Media > Books Barnes & Noble.com

Behind every web transaction lies the Hypertext Transfer Protocol (HTTP) --- the language of web browsers and servers, of portals and search engines, of e-commerce and web services. Understanding HTTP is essential for practically all web-based programming, design, analysis, and administration.While the basics of HTTP are elegantly simple, the protocol's advanced features are notoriously confusing, because they knit together complex technologies and terminology from many disciplines. This book clearly explains HTTP and these interrelated core technologies, in twenty-one logically organized chapters, backed up by hundreds of detailed illustrations and examples, and convenient reference appendices. HTTP: The Definitive Guide explains everything people need to use HTTP efficiently -- including the "black arts" and "tricks of the trade" -- in a concise and readable manner.In addition to explaining the basic HTTP features, syntax and guidelines, this book clarifies related, but often misunderstood topics, such as: TCP connection management, web proxy and cache architectures, web robots and robots.txt files, Basic and Digest authentication, secure HTTP transactions, entity body processing, internationalized content, and traffic redirection.Many technical professionals will benefit from this book. Internet architects and developers who need to design and develop software, IT professionals who need to understand Internet architectural components and interactions, multimedia designers who need to publish and host multimedia, performance engineers who need to optimize web performance, technical marketing professionals who need a clear picture of core web architectures and protocols, as well as untold numbers of students and hobbyists will all benefit from the knowledge packed in this volume.There are many books that explain how to use the Web, but this is the one that explains how the Web works. Written by experts with years of design and implementation experience, this book is the definitive technical bible that describes the "why" and the "how" of HTTP and web core technologies. HTTP: The Definitive Guide is an essential reference that no technically-inclined member of the Internet community should be without. Media > Books Barnes & Noble.com

Who needs expensive, old-fashioned office software? Now, you can do everything online, free, with Google Docs! Experts Steve and Nancy Holzner offer simple, step-by-step instructions and great insider tips for making the most of Google's powerful online word processing, spreadsheet, and presentation tools. You'll get started fast... learn how to create and format professional-quality documents of all kinds... collaborate with colleagues to build better proposals and presentations... use advanced tools like revision history, templates, and charts... discover Google Docs' latest features and shortcuts... and a whole lot more! No matter what kind of documents you create, this book can help you do the job better, faster, and more efficiently... and you'll never pay for office software again!You'll Learn How To ? Get your free Google account and set up iGoogle for instant access to your documents ? Upload and use the documents you've already created with Microsoft Office ? Use Google Spreadsheet to create charts to display spreadsheet data ? Master Google Docs' easy, powerful document-editing and formatting tools ? Insert images into your documents and presentations ? Share documents securely with your colleagues ? Back up your documents offline and edit them when you don't have an Internet connectionSteven Holzner, former contributing editor at PC Magazine, is author of 108 computer booksthat have sold more than 2.5 million copies. Hismost recent Pearson book is Facebook Marketing.Nancy Holzner writes and edits technology books from her home in central New York state.Her recent publications include books on Intuit QuickBase and Zoho. Nancy has also worked asa medievalist, a high school teacher, and a corporate trainer.CATEGORY: Productivity SuitesCOVERS: Google DocsUSER LEVEL: Beginning-Intermediate Media > Books Barnes & Noble.com

During the past decade there has been an explosion in computation and information technology. With it have come vast amounts of data in a variety of fields such as medicine, biology, finance, and marketing. The challenge of understanding these data has led to the development of new tools in the field of statistics, and spawned new areas such as data mining, machine learning, and bioinformatics. Many of these tools have common underpinnings but are often expressed with different terminology. This book describes the important ideas in these areas in a common conceptual framework. While the approach is statistical, the emphasis is on concepts rather than mathematics. Many examples are given, with a liberal use of color graphics. It is a valuable resource for statisticians and anyone interested in data mining in science or industry. The book's coverage is broad, from supervised learning (prediction) to unsupervised learning. The many topics include neural networks, support vector machines, classification trees and boosting?-the first comprehensive treatment of this topic in any book.This major new edition features many topics not covered in the original, including graphical models, random forests, ensemble methods, least angle regression & path algorithms for the lasso, non-negative matrix factorization, and spectral clustering. There is also a chapter on methods for &'grave;wide'' data (p bigger than n), including multiple testing and false discovery rates.Trevor Hastie, Robert Tibshirani, and Jerome Friedman are professors of statistics at Stanford University. They are prominent researchers in this area: Hastie and Tibshirani developed generalized additive models and wrote a popular book of that title. Hastie co-developed much of the statistical modeling software and environment in R/S-PLUS and invented principal curves and surfaces. Tibshirani proposed the lasso and is co-author of the very successful An Introduction to the Bootstrap. Friedman is the co-inventor of many data-mining tools including CART, MARS, projection pursuit and gradient boosting. Media > Books Barnes & Noble.com

Management of Child Development Centers, 7th Edition, addresses the importance of high-quality programs for young children and the support they provide to families. Managers of programs for young children must understand the value of family, as well as the relationships between family, program and community.Part 1 of the text provides an overview of the demographic and theoretical context within which child development programs operate. Part 2 focuses on the 13 core competencies: personal and professional self awareness; organizational, fiscal, and personnel management; human relations; facilities management; health and safety; food service; educational programming; family support; marketing and public relations; assessment and evaluation; leadership and advocacy.Features:Decisions, Decisions... features ask the students to reflect on topics discussed in the chapters and apply the information to real-life situations. Questions for Review at the end of each chapter help students identify and recall basic information. Professional Portfolio assignments help students create products that can be included in a portfolio to demonstrate their mastery of the core competencies. At least one portfolio assignment in each chapter incorporates the use of technology (eg, Internet-based research; desktop publishing software), supporting the integration of these skills within the core competencies. Resources for Further Study provide students and instructors with a convenient list of up-to-date resources, in print as well as online, for a deeper investigation of the topics discussed in each chapter.New to this Edition: New self-assessments in Chapter 4 (Personal and Professional Self-Awareness) and Chapter 5 (Organizational Management Skills). Updated forms and tools for assessment and evaluation, budgets, personnel, and general center management. Expanded coverage of assessment and evaluation in Chapter 14, including lists of instruments for assessing children and evaluating programs. New material on emotional labor (Chapter 4); strengthening families to prevent child abuse (Chapter 13); emotional intelligence and leadership styles (Chapter 16). A Technology Toolkit added to each chapter in Section II provides specific suggestions for using computers, digital photography, and internet resources to help students achieve NAEYC Competency 10 (Technology) as they address other Core Competencies.New tables, charts, and graphic illustrations to clarify key concepts. Engaging vignettes have been added to the beginning of each chapter to bring key concepts to life. Media > Books Barnes & Noble.com

Miniaturization and mass replications have begun to lead the optical industry in the transition from traditional analog to novel digital optics. As digital optics enter the realm of mainstream technology through the worldwide sale of consumer electronic devices, this timely book aims to present the topic of digital optics in a unified way. Ranging from micro-optics to nanophotonics, and design to fabrication through to integration in final products, it reviews the various physical implementations of digital optics in either micro-refractives, waveguide (planar lightwave chips), diffractive and hybrid optics or sub-wavelength structures (resonant gratings, surface plasmons, photonic crystals and metamaterials). Finally, it presents a comprehensive list of industrial and commercial applications that are taking advantage of the unique properties of digital optics.Helps optical engineers review and choose the appropriate software tools to design, model and generate fabrication files.Gives product managers access to an exhaustive list of applications available in today's market for integrating such digital optics, as well as where the next potential application of digital optics might be.Provides a broad view for technical marketing managers in all aspects of digital optics, and how such optics can be classified.Explains the numerical implementation of optical design and modelling techniques.Enables micro-optics foundries to integrate the latest fabrication and replication techniques, and accordingly fine tune their own fabrication processes.Supplementary book material is available at www.applieddigitaloptics.com Applied Digital Optics is aimed primarily at optical engineers and product development and technical marketing managers; it is also of interest to graduate-level photonics students and micro-optic foundries. Media > Books Barnes & Noble.com

If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters?what fundraisers everywhere need to know?there would be only a small number of true gems deserving of the description "nuggets of information."Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets that he presents here as The Zen of Fundraising?a fun-to-read, one-of-a-kind look into what makes donors tick and, more importantly, what makes them give. "Ken Burnett knows what donors want and how fundraisers can provide it. The Zen of Fundraising illustrates simple yet hard-earned lessons through which fundraisers can engage their donors as real partners, raising more money than ever. But to succeed, fundraisers need to aspire to greater levels of communication and donor engagement. This book shows us how."?Chuck Longfield, founder and CEO, Target Software Inc., Cambridge, Massachusetts "The refreshingly brief principles provide inspiration and learning to anyone striving for exceptional fundraising practice."?Nicci Dent, director of fundraising, M?decins Sans Fronti?res/Doctors Without Borders, Sydney, Australia"A gentle blend of humour, personal experiences and practical examples (but underpinned by pure steel), this book makes the most compelling case yet for thinking seriously about donor relationships."?Adrian Sargeant, professor of nonprofit marketing and fundraising, Bristol Business School, UK, and adjunct professor of philanthropy, Indiana University Center on Philanthropy Media > Books Barnes & Noble.com

Being your own boss can lead to incredible profits-here's how... Whether you call yourself a freelancer, consultant, independent contractor or solo professional of any kind, The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle shows you how to get the clients, income, and lifestyle you deserve. So you can put more money in the bank, enjoy more time with your family and make a great living doing what you truly love to do, free from the burden of employment...forever! Filled with proven ideas and real-world examples from dozens of successful freelancers, The Wealthy Freelancer is essential reading for any solo professional who wants to enjoy a lifestyle that's "wealthy" in every sense of the word. Here's a glimpse of what's waiting for you inside this book: * Why the typical one-size-fits-all marketing advice rarely works, and a fool-proof system for determining the optimal mix of marketing activities for your specific circumstances and goals * How to get more prospects to say "Yes!" to the fees that you propose * Why striving to be the "best" in your field almost never works, and what to do instead * How to charge more - and earn more - by creating new income streams closely related to your core business * How to have more time for the life you want and still have a great income * How to "test the waters" and land freelance work now, even if you're already employed * Why freelancing has moved beyond creative fields and into mainstream careers such as engineering, software development, bookkeeping and more than 160 other professions * Stories of real-life freelancers who destroy the myth that freelancers barely scrape by And dozens more proven tips andstrategies to build a more profitable and fulfilling solo business. Media > Books Barnes & Noble.com

More than ever, particularly in this day of online media, architects and designers are increasingly faced with exciting and critical marketing and publishing opportunities. Simply documenting a project is no longer enough. Successful design practices are providing high-quality images to architecture magazines, newspapers, and websites. But well-executed professional photography can be expensive and, depending on the project, you might not always want to spend the extra money. Fortunately, the digital revolution in photography has made it possible to do-it-yourself, and in a way that is compatible with the new demands of digital printing and presentation. Architectural Photography the Digital Way teaches the reader how to take first-rate photographs of buildings, inside and out. Step-by-step instructions help you learn how to choose the right kind of camera, to use it effectively, and to enhance and manipulate your images. This complete course begins with an introduction to the world of digital imagery and its unique aesthetic considerations. Included are detailed instructions on how to photograph building exteriors and interiors of every scale and in any lighting condition. Advanced chapters cover areas such as perspective correction and other features made possible by image-editing software. Illustrated with a wealth of color photographs and diagrams, this clearly written, easy-to-use handbook will be your indispensable guide whenever you pick up the camera. Media > Books Barnes & Noble.com

Become a master of macroeconomics (without formal economics training).Do you really understand how the business cycle, fiscal policy, and other broad-based economic concepts affect your income, investments, and bank account? Macroeconomics Demystified will make sure you do, providing you with a concise yet detailed introduction to the macroeconomic principles and policies that regularly impact your professional life and financial status.This unique, hands-on guide uses clear graphs, succinct explanations, and practical examples?along with chapter-ending quizzes and two 60-question final exams?to help you easily grasp this vital and fascinating topic. From fundamental concepts like supply and demand to ways in which government fiscal policy can help or hurt the stock market, it provides a crystal-clear picture of classic macroeconomic concepts and principles and their often unseen influence on everyday life.Simple enough for a beginner, yet detailed enough for a college student, Macroeconomics Demystified is your clearest and most direct route to understanding macroeconomics.Here's everything you need to understand: Basics?The circular flow model, aggregate supply and aggregate demand, money and the federal reserve system, the money market, global economics Goals?Requirements to achieve economic growth, full employment GDP, tools for maintaining price stability Models?the classical model, the Keynesian model, and the monetarist model Policy?Uses of fiscal policy to achieve macroeconomic goals, rules required for effective monetary policy August Swanenberg is the founder of a strategic marketing consulting firm, and has worked with clients such as Whirlpool, Nestle, Philips Electronics, IBM, and Lotus Software. He holds a Masters of Science degrees in Applied Mathematics and Econometrics and an MBA Media > Books Barnes & Noble.com

The unparalleled author team of Berry and Linoff are back with an invaluable revised edition to their groundbreaking textThe world of data mining has changed tremendously since the publication of the first edition of Data Mining Techniques in 1997. For the most part, the underlying algorithms have remained the same, but the software in which the algorithms are imbedded, the databases to which they are applied, and the business problems they are used to solve have all grown and evolved. With that in mind, Michael Berry and Gordon Linoff?the leading authorities on the use of data mining techniques for business applications?have written a new edition to show you how to harness fundamental data mining methods and techniques to solve common types of business problems. Berry and Linoff's years of hands-on data mining experience is reflected in every chapter of this extensively updated and revised edition. They discuss core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis. In addition, they provide an overview of data mining best practices. Each chapter covers a new data mining technique and then immediately explains how to apply the technique for improved marketing, sales, and customer support. The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining for both business professionals and students.With more than forty percent new and updated material, this second edition of Data Mining Techniques shows you how to: Create stable and accurate predictive modelsPrepare data for analysis Create the necessary infrastructure for data mining at your companyThe companion Web site provides exercises for each chapter, plus data that can be used to test out the various data mining techniques in the book. Media > Books Barnes & Noble.com

The Complete Guide to Your First Rental Property: A Step-by-Step Plan from the Experts Who Do It Every Day You are ready to take the plunge and begin investing in your first rental property. Congratulations, but now what do you do? You do not have to go it alone with this new comprehensive book that will guide you step-by-step upon the road to the financial success you desire. Investing in rental properties is one of the safest and smartest investments you can make. Real estate appreciates at a rate far greater than the rate of inflation, builds equity, provides a steady return on investment, provides cash flow, and can offer substantial tax benefits. With the sound guidance in this book you will be able to add to your monthly income, build equity and if you wanted to, retire comfortably and EARLY. Rental property investing is a perfect part-time business because real estate is a business where the assets appreciate and cash flow is generated even when you are absent. The book contains over 25 forms that you will need in your business and an excellent section on the use of the Internet and computerizing your business. The book covers property selection, tenant selection, inspecting premises, marketing and advertising of property, showing the property, tenant application, credit verification, employment and income verification, reference verification, lease agreement, deposits, walkthrough with tenant, collection of rent, late notices and collecting fees, statements, owner's proceeds, tenant complaints and requests, repairs, use of contractors, compliance with state and local regulation, property inspection after tenant leaves, deposit refund, accounting and computer software, income and expense, depreciation, a special section on using computers and the Internet, landlord tenant laws for all 50 states, federal housing regulations and disclosure information, legal issues, real estate terminology, techniques, advice, real estate management tools and software. Includes over 25 forms for use in the business. Media > Books Barnes & Noble.com

Everything You Need to Know to Start, Run and Grow Your Own Profitable Business - Right From Home!Are you looking for ways to minimize the cost of starting your own business? Then why not run your business from home - some of the most successful companies were started from a kitchen, a spare room, even a garage. Here's the toolkit you need to move your venture from startup to profitable.Inside, you'll find up-to-date, detailed information on every stage of business creation. This new edition offers more information on the latest tools and trends for today's homebased businesses including cutting-edge office software, inexpensive online advertising, important business protection plans and so much more! Combine that with how-to tips, ideas, tools from in-the-trenches homebased entrepreneurs and hundreds of print and online resources, and you have the required one-stop guide to starting your venture at home.Whether you're in the early dreaming stage, planning or have already begun, this guide helps you: Start Smart Choose the best business Set up your business legally Learn the basics of management, operations, marketing and sales Organize your home office Create an effective online presence Develop winning business processes Attract and keep customers for lifeDon't put your dreams on hold. Start, run and grow your dream business from home now!James Stephenson is an experienced homebased consultant with 15 years of business and marketing experience. He is the author of several popular books, including Entrepreneur magazine's Ultimate Startup Directory and Ultimate Small Business Marketing Guide. Media > Books Barnes & Noble.com

Are you at a crossroads in your practice? Have you taken it as far as you can go unassisted? Are you looking keenly for advanced direction in marketing and practice management areas that you haven't tried yet and don't know where to turn to acquire that kind of information? Is your organizational structure and staff sound? In short, are you looking to take your practice to the next level and need some guidance? If the answer to any of these questions is yes, then you will want to read Rattiner's Financial Planner's Bible: The Advisor's Advisor.Rattiner's Financial Planner's Bible: The Advisor's Advisor draws upon Jeffrey Rattiner's own considerable, celebrated experience in the industry and the hundreds of interviews with the nation's top planners from the CFP, CPA, brokerage, banking, insurance, and legal communities resulting from his extensive travels and nationwide training programs. In this all-encompassing self-contained stand-alone resource and deskbook, Rattiner presents a superior blueprint for planning success by telling it the way it really is and what you can do to make it work to your advantage.Rattiner's Financial Planner's Bible presents the best practices of financial advisors in all aspects of financial planning, asset management, practice management, and product marketing. The features of this authoritative guide include: 50 insightful, yet largely ignored, ways of marketing a practice25 intriguing methods for developing a practice's infrastructureGuidelines to creating external alliances and mutually beneficial relationshipsA detailed self-assessment system to quantify where a practice is today and where it can go tomorrowThe twenty-first-century practice (organization and structure)Worksheets, engagement letters, client checklists, software resources, and other operating tools integral to a successful practice's day-to-day operationAbove all, Rattiner identifies "doing what's best for the client" in an ethical, practical manner as a planner's paramount responsibility, emphasizing its importance over personal image, office accoutrements, and even compensation. By focusing on client honor and advisor integrity, the planner's profits will coincide with the client's financial success, creating the ultimate win-win situation. After all, he constantly reminds us that there is enough money in it for all of us.Rattiner's Financial Planner's Bible shows advisors the pitfalls to avoid, the issues to contemplate, the steps to consider, and the hard decisions to make while remaining focused on increasing a practice's profitability and advancing it to the next level. By implementing Rattiner's best practices, planners will not only expand their business but also, more importantly, make their clients' lives better. Media > Books Barnes & Noble.com

Management of Child Development Centers, 7th Edition, addresses the importance of high-quality programs for young children and the support they provide to families. Managers of programs for young children must understand the value of family, as well as the relationships between family, program and community.Part 1 of the text provides an overview of the demographic and theoretical context within which child development programs operate. Part 2 focuses on the 13 core competencies: personal and professional self awareness; organizational, fiscal, and personnel management; human relations; facilities management; health and safety; food service; educational programming; family support; marketing and public relations; assessment and evaluation; leadership and advocacy.Features:Decisions, Decisions... features ask the students to reflect on topics discussed in the chapters and apply the information to real-life situations. Questions for Review at the end of each chapter help students identify and recall basic information. Professional Portfolio assignments help students create products that can be included in a portfolio to demonstrate their mastery of the core competencies. At least one portfolio assignment in each chapter incorporates the use of technology (eg, Internet-based research; desktop publishing software), supporting the integration of these skills within the core competencies. Resources for Further Study provide students and instructors with a convenient list of up-to-date resources, in print as well as online, for a deeper investigation of the topics discussed in each chapter.New to this Edition: New self-assessments in Chapter 4 (Personal and Professional Self-Awareness) and Chapter 5 (Organizational Management Skills). Updated forms and tools for assessment and evaluation, budgets, personnel, and general center management. Expanded coverage of assessment and evaluation in Chapter 14, including lists of instruments for assessing children and evaluating programs. New material on emotional labor (Chapter 4); strengthening families to prevent child abuse (Chapter 13); emotional intelligence and leadership styles (Chapter 16). A Technology Toolkit added to each chapter in Section II provides specific suggestions for using computers, digital photography, and internet resources to help students achieve NAEYC Competency 10 (Technology) as they address other Core Competencies.New tables, charts, and graphic illustrations to clarify key concepts. Engaging vignettes have been added to the beginning of each chapter to bring key concepts to life. Media > Books Barnes & Noble.com

If there's a software startup company in your developer heart, this is the book that will make it happen.The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and VC funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using Social Networks like Twitter and Facebook to create real excitement and connect to real customers.Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, community?building, platform options, and productivity challenges of building a successful and profitable web application today. What you'll learn How to define the value your web app will deliver to its users Evangelizing your startup via social media?from Twitter to Facebook, from YouTube to your own social network Which web app pricing strategies work, and which don't What alternatives to traditional business structures will let you launch and run your startup without all the legal mumbo?jumbo What services and web apps exist today to help your startup succeed How to get meaningful online press for your web app Plus, interviews with David Allen (Getting Things Done), Rafe Needleman (CNET), Marshall Kirkpatrick (ReadWriteWeb), Guy Kawasaki (Garage Technology Ventures), Dharmesh Shah (OnStartups, HubSpot), Joel Spolsky (Fog Creek Software), Eric Sink (SourceGear), Pamela Slim (Escape from Cubicle Nation), and 40 other people who can help your startup succeed. Who this book is for If you are a software developer (web, desktop, or mobile?it doesn't matter) who wants to create successful, revenue?producing web businesses, The Web Startup Success Guide is for you. And if you're just curious about how someone goes about creating an online business from the ground up, this book is an excellent choice. Table of Contents INTRODUCTION: WHAT WAS IS NOT WHAT IS VALUE IS THE CORE OF YOUR STARTUP SO MANY PLATFORMS, SO MANY OPTIONS TOOLS AND GROUPS FOR STARTUPS MONEY: RAISE, MANAGE, MAKE SOCIAL MEDIA AND YOUR STARTUP CLARITY MATTERS GETTING IT DONE SIX WISE PEOPLE WHAT'S NEXT? Media > Books Barnes & Noble.com

This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks.Between 2004 and 2010, over 1/3rd of money budgeted on television advertising campaigns ($17 billion per year in the United States) had shifted to Internet advertising. Television advertising is changing to better compete and in some cases outperform Internet advertising. TV systems have been evolving into two-way media distribution networks (cable modems, IPTV, mobile video). This allows TV systems to better identify who should receive certain types of ads and to get immediate feedback on how they are reacting to the commercials. You will discover how targeted and addressable advertising can be used to better select commercials for viewers and how interactive commercials allow viewers to select, store, and expand (telescope) commercials. These advanced advertising systems can provide more value for the viewer, create more sales for the advertiser, and earn more revenue for the broadcaster.The book describes the roles of TV ad agencies and how some of them are starting to change to take advantage of new targeted advertising options. This includes ways that ad messages can be linked (integrated) across multiple media channels (such as TV networks and the Internet).You will learn new efficient and effective ways to produce quality and efficient television commercials and understand new ways that advertisers can setup and control their own TV ad campaigns using web portals. Discover some of the new tracking capabilities that are installed in set top boxes that provide viewing information back to the television system. This viewer tracking software allows an advertiser to learn if their ad was watched and for how long the commercial was viewed. Media > Books Barnes & Noble.com

Looking for a light at end of the tunnel?This is not a ?nuts and bolts? book with secret recipes to improve your job seeking skills like resume writing and interviewing. There are many authors far more qualified in those areas. It is rather a record of the journey of ten successful job seekers, capturing some of the insights they acquired through their career transition.The interviews begin with the interviewee's past employment background, and a description of their new-found jobs. The ensuing answers revealed many personal reflections on the experiences that are unique to job seekers and what that journey became for each of them: unexpected paths, people they met along the way, what they learned, emotional ups-and-downs, the influence of friends and family, and the transformative role this career transition had in their lives and the lives of those they love and care about. This book will be useful to life coaches, pastors and other spiritual leaders, as well as mental health providers. It encompasses the uniqueness of the job seeking experience which is comparable to, and yet different from, divorce, loss of a family member, or any other significant life tragedy or change. Employers who are downsizing would be well advised to offer this book to employees as a positive, practical job finding resource as they leave the company.These are real interviews with real people. Only the names have been changed to protect their identity. Featuring:? Finance Fred? Administrative Ann? Marketing Mary? Market Research Monty? Pharmaceuticals Phil? Pharmaceuticals Peggy? Project Manager Pete? Project Manager Pamela? Customer Executive Connie? Software Consultant Sam Media > Books Barnes & Noble.com

Gain the knowledge and tools to deliver compelling mobile phone applications.Mobile and wireless application design is complex and challenging. Selecting an application technology and designing a mobile application require an understanding of the benefits, costs, context, and restrictions of the development company, end user, target device, and industry structure.Designing the Mobile User Experience provides the experienced product development professional with an understanding of the users, technologies, devices, design principles, techniques and industry players unique to the mobile and wireless space. Barbara Ballard describes the different components affecting the user experience and principles applicable to the mobile environment, enabling the reader to choose effective technologies, platforms, and devices, plan appropriate application features, apply pervasive design patterns, and choose and apply appropriate research techniques.Designing the Mobile User Experience: Provides a comprehensive guide to the mobile user experience, offering guidance to help make appropriate product development and design decisions. Gives product development professionals the tools necessary to understand development in the mobile environment. Clarifies the components affecting the user experience and principles uniquely applicable to the mobile application field. Explores industry structure and power dynamics, providing insight into how mobile technologies and platforms become available on current and future phones. Provides user interface design patterns, design resources, and user research methods for mobile user interface design. Illustrates concepts with example photographs, explanatory tables and charts, and an example application.Designing the Mobile User Experience is an invaluable resource for information architects, user experience planners and designers, interaction designers, human factors specialists, ergonomists, product marketing specialists, and brand managers. Managers and directors within organizations entering the mobile space, advanced students, partnership managers, software architects, solution architects, development managers, graphic designers, visual designers, and interface designers will also find this to be an excellent guide to the topic. Media > Books Barnes & Noble.com

During the past decade there has been an explosion in computation and information technology. With it have come vast amounts of data in a variety of fields such as medicine, biology, finance, and marketing. The challenge of understanding these data has led to the development of new tools in the field of statistics, and spawned new areas such as data mining, machine learning, and bioinformatics. Many of these tools have common underpinnings but are often expressed with different terminology. This book describes the important ideas in these areas in a common conceptual framework. While the approach is statistical, the emphasis is on concepts rather than mathematics. Many examples are given, with a liberal use of color graphics. It is a valuable resource for statisticians and anyone interested in data mining in science or industry. The book's coverage is broad, from supervised learning (prediction) to unsupervised learning. The many topics include neural networks, support vector machines, classification trees and boosting?-the first comprehensive treatment of this topic in any book.This major new edition features many topics not covered in the original, including graphical models, random forests, ensemble methods, least angle regression & path algorithms for the lasso, non-negative matrix factorization, and spectral clustering. There is also a chapter on methods for &'grave;wide'' data (p bigger than n), including multiple testing and false discovery rates.Trevor Hastie, Robert Tibshirani, and Jerome Friedman are professors of statistics at Stanford University. They are prominent researchers in this area: Hastie and Tibshirani developed generalized additive models and wrote a popular book of that title. Hastie co-developed much of the statistical modeling software and environment in R/S-PLUS and invented principal curves and surfaces. Tibshirani proposed the lasso and is co-author of the very successful An Introduction to the Bootstrap. Friedman is the co-inventor of many data-mining tools including CART, MARS, projection pursuit and gradient boosting. Media > Books Barnes & Noble.com

You can get thereWhere do you want to go? You might already be working in the business world and may be looking to expand your skills. You might be setting out on a new career path. Or, you might want to learn more about exciting opportunities in project management.Wherever you want to go, Wiley Pathways Project Management will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental project management concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and in the real world. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies.With this book, you will be able to:Identify common types of projects and the various roles within them.Identify a project's needs and use the Statement of Work to focus your project.Choose and use the right project management software for your project.Organize your project and establish a realistic schedule.Use tools such as a Work Breakdown Structure and Linear Responsibility Chart to plan your project.Budget a project and allocate human resources, materials, and equipment optimally.Become adept at juggling limited resources among multiple projects.Become an effective team leader.Track your project and ensure that it's on-time and on-budget.Lead productive meetings and generate useful reports to communicate and document your project's progress.Terminate and evaluate your project in a positive manner.Wiley Pathwayshelps you achieve your goalsWhen it comes to learning about business, not every student is on the same path, but every student wants to succeed. The business series in the new Wiley Pathways imprint helps you achieve your goals. The books in this series??Marketing, Business Communication, Finance, Business Math, Real Estate, Small Business Management, Supervision, Project Management, Selling, and Personal Finance?offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways. Media > Books Barnes & Noble.com

If there's a software startup company in your developer heart, this is the book that will make it happen.The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and VC funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using Social Networks like Twitter and Facebook to create real excitement and connect to real customers.Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, community?building, platform options, and productivity challenges of building a successful and profitable web application today.What you'll learnHow to define the value your web app will deliver to its usersEvangelizing your startup via social media?from Twitter to Facebook, from YouTube to your own social networkWhich web app pricing strategies work, and which don'tWhat alternatives to traditional business structures will let you launch and run your startup without all the legal mumbo?jumboWhat services and web apps exist today to help your startup succeedHow to get meaningful online press for your web appPlus, interviews with David Allen (Getting Things Done), Rafe Needleman (CNET),Marshall Kirkpatrick (ReadWriteWeb), Guy Kawasaki (Garage Technology Ventures), Dharmesh Shah (OnStartups, HubSpot), Joel Spolsky (Fog Creek Software), Eric Sink (SourceGear), Pamela Slim (Escape from Cubicle Nation), and 40 other people who can help your startup succeed.Who is this book for?If you are a software developer (web, desktop, or mobile?it doesn't matter) who wants to create successful, revenue?producing web businesses, The Web Startup Success Guide is for you. And if you're just curious about how someone goes about creating an online business from the ground up, this book is an excellent choice. Media > Books Barnes & Noble.com

Build Your Plan-Build Your BusinessThe plan-as-you-go premise is simple-plan for your business' sake, not for planning's sake. Leading business plan expert Tim Berry invites you to block all thoughts of overwhelming, traditional, formal, cookie-cutter business plans and embrace an easier, more practical, modern business plan-the plan that evolves with your business and allows you to start building your business now!?In The Plan-As-You-Go Business Plan you have no formal processes to learn, no special methodologies to master. Just practical advice that will inspire you to get going and make your business a success. Tim Berry shows us how our businesses can be all we dream of them becoming.?-Anita Campbell, Editor, Small Business Trends, www.smallbiztrends.com?Only the father of business planning could forge classic planning fundamentals and 21st century realities into a new planning alloy. Tim Berry is that person and this book delivers that alloy upon which you can build your business.?-Jim Blasingame, host of The Small Business Advocate Show, author and small business expert?Planning- the small business equivalent of dental work? Maybe, but not if your plan is a tool-a flexible, modular, guiding light of a tool. Tim Berry's The Plan-As-You-Go Business Plan is that kind of business power tool. Let it guide your vision and then just remember to floss!?-John Jantsch, author of Duct Tape Marketing?The Plan-As-You-Go Business Plan is exactly what my clients need. It is adaptable, comprehensive, understandable and educational. And I can think of no better guide than Tim Berry to help us create successful 21st century businesses.?-Pamela Slim, Escape from Cubicle NationTim Berry is the founder and president of Palo Alto Software, the manufacturer of Business Plan Pro, the country's bestselling business plan software, of which he is the principal author. He's also written three other books on business planning and is a popular blogger and speaker on the topic of business plans. Media > Books Barnes & Noble.com

Now more than ever, a company's success -- indeed its survival -- depends on a firmwide effort to create the best products and bring them to market quicker than competitors. Going beyond the traditional focus on design and production exclusively, product development expert Philip H. Francis provides senior managers with the methods and tools to orchestrate the entire enterprise for creating a legacy of product excellence. For the first time, Francis presents a holistic view of product creation--not just the core elements of engineering and industrial design, but also design's interface with manufacturing, the customer's voice and quality commitments, and the essential functions of technology management and leadership.From his unique vantage point as a former professor and researcher as well as a chief technology officer and director of advanced manufacturing technology, Francis presents the nine key business functions of new product development (NPD): manufacturing strategy, IT systems, issues of leadership and culture, customer satisfaction, quality, operations and measurement, intellectual property, the management of research and development, and technology. In immensely readable prose, Francis devotes a chapter to each function, explaining how managers can implement and manage each of these nine NPD functions. Francis enriches his arguments with real-world examples of triumphs and failures in a variety of industries, from consumer products such as furniture to business products such as networking software. He offers hands-on suggestions and strategies for every stage in the product development process, including "Ideas for Action" sections containing killer questions that can eliminate a product at any stage. Special sections of the book elaborate on the steps to take during key NPD processes.Written for those trained in technology as well as business-oriented industrial managers, Product Creation will be timely and necessary reading for CEOs, engineers, designers, marketing managers, IT officers, as well as anyone concerned with product development from conception to market. Media > Books Barnes & Noble.com

You can get thereWhere do you want to go? You might already be working in the business world and may be looking to expand your skills. You might be setting out on a new career path. Or, you might want to learn more about exciting opportunities in project management.Wherever you want to go, Wiley Pathways Project Management will help you get there. Easy-to-read, practical, and up-to-date, this text not only helps you learn fundamental project management concepts; it also helps you master the core competencies and skills you need to succeed in the classroom and in the real world. The book's brief, modular format and variety of built-in learning resources enable you to learn at your own pace and focus your studies.With this book, you will be able to:Identify common types of projects and the various roles within them.Identify a project's needs and use the Statement of Work to focus your project.Choose and use the right project management software for your project.Organize your project and establish a realistic schedule.Use tools such as a Work Breakdown Structure and Linear Responsibility Chart to plan your project.Budget a project and allocate human resources, materials, and equipment optimally.Become adept at juggling limited resources among multiple projects.Become an effective team leader.Track your project and ensure that it's on-time and on-budget.Lead productive meetings and generate useful reports to communicate and document your project's progress.Terminate and evaluate your project in a positive manner.Wiley Pathwayshelps you achieve your goalsWhen it comes to learning about business, not every student is on the same path, but every student wants to succeed. The business series in the new Wiley Pathways imprint helps you achieve your goals. The books in this series??Marketing, Business Communication, Finance, Business Math, Real Estate, Small Business Management, Supervision, Project Management, Selling, and Personal Finance?offer a coordinated curriculum for learning business. Learn more at www.wiley.com/go/pathways. Media > Books Barnes & Noble.com

Build Your Plan-Build Your BusinessThe plan-as-you-go premise is simple-plan for your business' sake, not for planning's sake. Leading business plan expert Tim Berry invites you to block all thoughts of overwhelming, traditional, formal, cookie-cutter business plans and embrace an easier, more practical, modern business plan-the plan that evolves with your business and allows you to start building your business now!?In The Plan-As-You-Go Business Plan you have no formal processes to learn, no special methodologies to master. Just practical advice that will inspire you to get going and make your business a success. Tim Berry shows us how our businesses can be all we dream of them becoming.?-Anita Campbell, Editor, Small Business Trends, www.smallbiztrends.com?Only the father of business planning could forge classic planning fundamentals and 21st century realities into a new planning alloy. Tim Berry is that person and this book delivers that alloy upon which you can build your business.?-Jim Blasingame, host of The Small Business Advocate Show, author and small business expert?Planning- the small business equivalent of dental work? Maybe, but not if your plan is a tool-a flexible, modular, guiding light of a tool. Tim Berry's The Plan-As-You-Go Business Plan is that kind of business power tool. Let it guide your vision and then just remember to floss!?-John Jantsch, author of Duct Tape Marketing?The Plan-As-You-Go Business Plan is exactly what my clients need. It is adaptable, comprehensive, understandable and educational. And I can think of no better guide than Tim Berry to help us create successful 21st century businesses.?-Pamela Slim, Escape from Cubicle NationTim Berry is the founder and president of Palo Alto Software, the manufacturer of Business Plan Pro, the country's bestselling business plan software, of which he is the principal author. He's Media > Books Barnes & Noble.com

Praise for The Social Media Bible, Second Edition"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."?Vint Cerf, Father Of The Internet"Social media and customer care are rapidly coming together. This Second Edition is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk."?Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC."Lon Safko and The Social Media Bible address the key questions?Why should I take part in social media? How should I take part? How do I reap the greatest benefits??while also providing the push to take the next step."?Jeff Hagen, Director, Consumer Services, General Mills"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great com-municator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful."?Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.The Social Media Bible, Second Edition delivers the most comprehensive single resource available for marketing in the social media universe. Here you'll find top-to-bottom coverage of the tactics, tools, and strategies to successfully grow your business in these new media channels.Revised and updated with user-generated feedback and content, this Second Edition features the latest techniques, platforms, technologies, people, companies, and more, enabling you to make smart moves in the social media world and get the most out of your marketing strategy. Inside this new edition, you'll discover:The 100-plus best companies providing software, sites, apps, gaming platforms, and moreThe five steps for developing a successful social media marketing planHow to win in social media whether you're a one-person company or a Fortune 500 companyAdditional online content available for book purchasersInterviews with 50 different experts, from Twitter inventor Biz Stone to social media marketer extraordinaire Gary "V" to senior vice presidents at YouTube, Yahoo!, Microsoft, Google, and FlickrHow to measure social media ROI, including numerous examples from companies of all sizesAnd much more Media > Books Barnes & Noble.com

101 SPY DEVICES FOR SERIOUS SNOOPINGThis book offers an amazingly awesome and complete collection of professional spy tools that you can build yourself. You can build any project in this thrilling arsenal of spy devices for $30 or less! Not only that, even total beginners to electronics can construct these mind-boggling snooping tools.You get complete, easy-to-follow plans, clear diagrams and schematics, and hundreds of pictures. 101 Spy Gadgets for the Evil Genius gives you:Illustrated instructions and plans for amazing sleuthin' 'n snoopin' devices, presented in sufficient detail to be built even by newcomers Loads of projects simple enough for new spies to construct easily, progressing in complexity to devices that will excite investigation professionals Explanations of the science and math behind each project Frustration-factor removal ? needed parts are listed, along with sources101 Spy Gadgets for the Evil Genius equips you with complete plans, instructions, parts lists, and sources for devices that let you:Build and install a nanny cam for viewing and recording activity from afar Hear and record what's said from great distances See and photograph in the dark Wire yourself for undetected recording Construct a hidden briefcase camera Tap and record telephone conversations Privately record every called number, with a time stamp, from any phone Build a secret time-lapse camera Build and install motion-activated spy cameras or listening devices Alter photographic evidence Digitally disguise your telephone voice Secretly install key-logging software to see what's done on any computer Learn what Web sites others are surfing Recover deleted computer files View other peoples' computer screens from your PC Control your spy equipment from afarBrad Graham is an inventor, robotics hobbyist, founder and host of atomiczombie.com Web site, which receives nearly a million hits a month, and a computer professional. He is the coauthor of Atomic Zombie's Bicycle Builder's Bonanza, perhaps the most creative bicycle-building guide ever written, and Build Your Own All-Terrain Robot, both also from McGraw-Hill. Technical manager of Freedom 2000 Complete Technical Services, which specializes in computer network setup and maintenance, data storage and recovery, and security services, Mr. Graham is also a Certified Netware Engineer, a Microsoft Certified Professional, and a Certified Electronics and Cabling Technician.Kathy McGowan provides logistical and marketing support for Brad's many robotics, bicycle, computer, and publishing projects. She also manages the daily operations of Freedom 2000 and several Web sites, including atomiczombie.com and xtremeclothes.com, as well as various Internet-based blogs and forums. Additionally, Ms. McGowan provides computer training, advises on Internet security risks, and writes articles for ezines. Media > Books Barnes & Noble.com

"You'll never learn a trade until you learn the tricks of the trade."Futures trading has undergone a dramatic metamorphosis. Regulatorychanges have rewritten the trading rules; the emphasis has changedfrom grains and metals to financial instruments, such as Treasurybonds and foreign currencies; computers and the Internet have made thedissemination and digestion of information widespread and immediate;and commission rates have fallen significantly, benefiting bothhedgers and speculators. The Futures game, Third Edition, helpstraders prepare for trading today and well into the 21st century. Thisrevised and updated edition of the classic futures traders' guidebookprovides valuable, accurate knowledge of: today's important markets.From interest rate and foreign currency futures to worldwide petroleummarkets, discover high profit/protection strategies for trading themost popular markets! Hedging versus speculating. These two differentmotives often have diametrically different strategies. Find out whichstrategies work best for each. Trading and research software. Discoverthe most popular and functional software products for both fundamentaland technically driven forecasting application. Filled with Hundredsof recent studies and research projects on futures markets,enlightening explanations of recent regulatory changes, and more, TheFutures game, Third Edition, provides a complete overview of the gamein which global knowledge is now a requirement?and the potential forextraordinary profits continues to climb.Richard Teweles, Ph.D., is a well-respected consultant and legal advisor in the futures and securities industries, and a retired professor of finance, real estate, and law at California State University at Long Beach. He has served as a brokerage industry executive, and has acted as a consultant to more than 400 brokerage firms, law firms, exchanges, and regulatory agencies.Frank Jones, Ph.D., is Chief Investment Officer for The Guardian Insurance Company. Previously, Dr. Jones served in an executive capacity for the New York Stock Exchange?s Options and Index Products Division, the New York Futures Exchange, and the Chicago Mercantile Exchange.Ben Warwick is a CTA and Director of Marketing for Abacus Trading Corporation. A regular contributor to Stocks and Commodities magazine, he is also the author of such notable titles as Event Trading and The Handbook of Managed Futures. Media > Books Barnes & Noble.com

Build Your Plan-Build Your BusinessThe plan-as-you-go premise is simple-plan for your business' sake, not for planning's sake. Leading business plan expert Tim Berry invites you to block all thoughts of overwhelming, traditional, formal, cookie-cutter business plans and embrace an easier, more practical, modern business plan-the plan that evolves with your business and allows you to start building your business now!?In The Plan-As-You-Go Business Plan you have no formal processes to learn, no special methodologies to master. Just practical advice that will inspire you to get going and make your business a success. Tim Berry shows us how our businesses can be all we dream of them becoming.?-Anita Campbell, Editor, Small Business Trends, www.smallbiztrends.com?Only the father of business planning could forge classic planning fundamentals and 21st century realities into a new planning alloy. Tim Berry is that person and this book delivers that alloy upon which you can build your business.?-Jim Blasingame, host of The Small Business Advocate Show, author and small business expert?Planning- the small business equivalent of dental work? Maybe, but not if your plan is a tool-a flexible, modular, guiding light of a tool. Tim Berry's The Plan-As-You-Go Business Plan is that kind of business power tool. Let it guide your vision and then just remember to floss!?-John Jantsch, author of Duct Tape Marketing?The Plan-As-You-Go Business Plan is exactly what my clients need. It is adaptable, comprehensive, understandable and educational. And I can think of no better guide than Tim Berry to help us create successful 21st century businesses.?-Pamela Slim, Escape from Cubicle NationTim Berry is the founder and president of Palo Alto Software, the manufacturer of Business Plan Pro, the country's bestselling business plan software, of which he is the principal author. He's also written three other books on business planning and is a popular blogger and speaker on the topic of business plans. Media > Books Barnes & Noble.com

Make the Most of QFD and the Voice of the Customer in Six Sigma EnvironmentsQuality Function Deployment (QFD) techniques have helped thousands of organizations deliver higher-quality, more user-focused product designs. Now, Lou Cohen's classic guide to QFD has been thoroughly updated to fully align QFD with Design for Six Sigma (DFSS) and other state-of-the-art Six Sigma methodologies.Revised by world-class Six Sigma expert Joe Ficalora and his team at Sigma Breakthrough Technologies, this new edition's up-to-date perspective on QFD reflects dozens of successful Six Sigma and DFSS deployments. They offer a start-to-finish methodology for implementing QFD, and systematically illuminate powerful linkages between QFD and Six Sigma, DFSS, Marketing for Six Sigma (MFSS), and Technology for Six Sigma (TFSS). An expanded, start-to-finish case study demonstrates how QFD should function from all angles, from design and marketing to technology and service.Learn how toIdentify the roles and advantages of QFD in today's global business environmentUnderstand every element of the House of Quality (HOQ)Use QFD to drive more competitive product and service developmentMove from the processes you have to the processes you wantAnticipate QFD's unique challenges, overcome its obstacles, and deploy it successfullyExtend the HOQ concept all the way through project completionDeploy powerful Voice of the Customer (VOC) techniques throughout all phases of development, not just planningAdapt QFD for software development, service development, and organizational planningWhether you're working in operations,engineering, marketing, technology, or service development, this book will help you drive maximum value from all your Six Sigma, QFD, VOC, and DFSS investments. Media > Books Barnes & Noble.com

Explore cutting-edge statistical methodologies for collecting, analyzing, and modeling online auction dataOnline auctions are an increasingly important marketplace, as the new mechanisms and formats underlying these auctions have enabled the capturing and recording of large amounts of bidding data that are used to make important business decisions. As a result, new statistical ideas and innovation are needed to understand bidders, sellers, and prices. Combining methodologies from the fields of statistics, data mining, information systems, and economics, Modeling Online Auctions introduces a new approach to identifying obstacles and asking new questions using online auction data.The authors draw upon their extensive experience to introduce the latest methods for extracting new knowledge from online auction data. Rather than approach the topic from the traditional game-theoretic perspective, the book treats the online auction mechanism as a data generator, outlining methods to collect, explore, model, and forecast data. Topics covered include:Data collection methods for online auctions and related issues that arise in drawing data samples from a Web siteModels for bidder and bid arrivals, treating the different approaches for exploring bidder-seller networksData exploration, such as integration of time series and cross-sectional information; curve clustering; semi-continuous data structures; and data hierarchiesThe use of functional regression as well as functional differential equation models, spatial models, and stochastic models for capturing relationships in auction dataSpecialized methods and models for forecasting auction prices and their applications in automated bidding decision rule systemsThroughout the book, R and MATLAB? software are used for illustrating the discussed techniques. In addition, a related Web site features many of the book's datasets and R and MATLAB? code that allow readers to replicate the analyses and learn new methods to apply to their own research.Modeling Online Auctions is a valuable book for graduate-level courses on data mining and applied regression analysis. It is also a one-of-a-kind reference for researchers in the fields of statistics, information systems, business, and marketing who work with electronic data and are looking for new approaches for understanding online auctions and processes. Media > Books Barnes & Noble.com

Praise for The Social Media Bible, Second Edition"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."?Vint Cerf, Father Of The Internet"Social media and customer care are rapidly coming together. This Second Edition is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk."?Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC."Lon Safko and The Social Media Bible address the key questions?Why should I take part in social media? How should I take part? How do I reap the greatest benefits??while also providing the push to take the next step."?Jeff Hagen, Director, Consumer Services, General Mills"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great com-municator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful."?Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.The Social Media Bible, Second Edition delivers the most comprehensive single resource available for marketing in the social media universe. Here you'll find top-to-bottom coverage of the tactics, tools, and strategies to successfully grow your business in these new media channels.Revised and updated with user-generated feedback and content, this Second Edition features the latest techniques, platforms, technologies, people, companies, and more, enabling you to make smart moves in the social media world and get the most out of your marketing strategy. Inside this new edition, you'll discover:The 100-plus best companies providing software, sites, apps, gaming platforms, Media > Books Barnes & Noble.com

Are you tired of working so hard for a paycheck that seems to be dwindling by the hour? Are you tired of having to worry about a job or looking for a job, only to be told that there is nothing available? Do you know that there are high school kids out there who are making more money than you do in a week in only one single day?Discover How To Make Money With iPhone Applications!The internet is one of the best places to make money. But, you need to be creative in order to make money this way. You can make money online by building web applications. But not just any web applications - applications that are in hot demand right now and that people are clammoring to get.The hottest technology to come on the market in a long time is the i-Phone. Right now, Apple has introduced the G3 i-Phone to the public and people are knocking themselves trying to get the best applications. Even if your technological expertise is limited, you can still make money using the I-Phone applications. You just need to use the right type of tutorial to help you understand the concept and how to market the product once it is completed. And that is what you will find with your very own copy of "How to Make Money With iPhone Applications"!This guide will teach you everything you need to know about how to get started building an I-Phone application, where you can distribute it and marketing skills that are necessary to sell the application.Here is What You Will Learn Inside This Guide!*What is new with the 3G*What are iPhone Applications*How to Create iPhone Applications*Working with someone else*Making money with ads*Using an Apple account*Copywriting software*Building a Brand*Creating custom applications for the iPhone*Other methods of application distribution*How to market your 3G iPhone Applications*Follow the trends and do your homeworkand Much More!This guide is written in easy to understand language that makes it simple to get started. When it comes to learning all about the 3G, marketing your 3G apps or just exactly what iphone apps can mean to you, this report will show you everything you need to know to succeed making money with iPhone applications.So, what are you waiting for? Get your copy of "How to Make Money With iPhone Applications" today! Media > Books Barnes & Noble.com

Make the Most of QFD and the Voice of the Customer in Six Sigma EnvironmentsQuality Function Deployment (QFD) techniques have helped thousands of organizations deliver higher-quality, more user-focused product designs. Now, Lou Cohen's classic guide to QFD has been thoroughly updated to fully align QFD with Design for Six Sigma (DFSS) and other state-of-the-art Six Sigma methodologies.Revised by world-class Six Sigma expert Joe Ficalora and his team at Sigma Breakthrough Technologies, this new edition's up-to-date perspective on QFD reflects dozens of successful Six Sigma and DFSS deployments. They offer a start-to-finish methodology for implementing QFD, and systematically illuminate powerful linkages between QFD and Six Sigma, DFSS, Marketing for Six Sigma (MFSS), and Technology for Six Sigma (TFSS). An expanded, start-to-finish case study demonstrates how QFD should function from all angles, from design and marketing to technology and service.Learn how toIdentify the roles and advantages of QFD in today's global business environmentUnderstand every element of the House of Quality (HOQ)Use QFD to drive more competitive product and service developmentMove from the processes you have to the processes you wantAnticipate QFD's unique challenges, overcome its obstacles, and deploy it successfullyExtend the HOQ concept all the way through project completionDeploy powerful Voice of the Customer (VOC) techniques throughout all phases of development, not just planningAdapt QFD for software development, service development, and organizationalplanningWhether you're working in operations, engineering, marketing, technology, or service development, this book will help you drive maximum value from all your Six Sigma, QFD, VOC, and DFSS investments. Media > Books Barnes & Noble.com

Build robust, high-performance Business Intelligence solutions with SSISExtract, transform, and consolidate data from disparate sources and move it to single or multiple destinations using SQL Server 2005 Integration Services ? the next-generation data integration platform. Hands-On Microsoft SQL Server 2005 Integration Services shows you, step-by-step, how to build and manage SSIS packages, draw out meaningful information from raw data, and deliver de-duplicated and cleansed data to business applications and corporate reports. Inside, you'll get detailed information on migrating to SQL Server 2005 Integration Services, enhancing performance, and implementing encryption policies to secure SSIS packages.ESSENTIAL SKILLS FOR DATABASE PROFESSIONALS:Build packages with the SSIS Import and Export Wizard and BIDS Create expressions using variables, functions, and operators Lay out package workflow with Control Flow Containers and tasks Secure SSIS packages and encrypt sensitive data Monitor and audit runtime events using log providers Respond to external triggers with event handlers Transform and manipulate input using Data Flow Components Standardize, de-duplicate, and cleanse data with Fuzzy Lookup and Fuzzy Grouping transformations Load Data warehouse using Slowly Changing Dimension transformation Deploy, optimize, troubleshoot, and debug SSIS packagesAshwani Nanda develops and maintains marketing, analytical, and CRM-based database systems for medium- to large-sized enterprises. His current area of specialization is data modeling, database management, data analysis, and visualization. He started his career on the real-time mainframe systems back in the age when hard disks used to weigh a kilo per megabyte. Moving from system engineering for mainframes to networking and infrastructure support and currently to data practice, he has worked for several major hardware and software vendors. He has loved to network and integrate disparate technologies, with particular attention to productivity and security. These days he is using his integration skills with RDBMS databases and end-user tools. He can be reached at ananda@AffordingIT.co.uk. Media > Books Barnes & Noble.com

Starting a construction company, even a small one, can be a very profitable venture. In good times and bad construction is an industry that will always be in demand, and construction is not an industry where technology will replace or undermine it. The construction field is growing rapidly. According to the Bureau of Labor Statistics, construction firms are expected to be one of the fastest growing business segments in the US economy. There has never been a better time to start a construction company and get ahead of the competition. This new book is a comprehensive, detailed study of the practical side of starting and operating a construction firm. It will take you step by step through every aspect and prepare you with everything you need including sample business forms, leases, contracts; worksheets and checklists for planning, starting, and running day-to-day operations. You will get dozens of other valuable, timesaving tools of the trade that every entrepreneur should have. While providing detailed instruction and examples, the author help you find a location and business name that will bring success, take you through the process of drawing up a winning business plan (the Companion CD-ROM has the actual business plan you can use in MS Word TM), and teach you how to start and manage your construction company. You will find guidance on obtaining licenses and permits, drawing up contracts, hiring subcontractors, meeting governmental regulations, attracting new clients and referrals, applying for financing, tracking utilities, employing basic cost control systems, dealing with pricing issues, and staying ahead of the competition. You will avoid trial by error when setting up equipment layouts, meeting legal and IRS requirements, and tapping into the best sales and marketing techniques and pricing formulas. This book will even help you set up computer systems to save time and money, teach you how to hire and keep a qualified professional staff, use the best computer software, network with publishers and associations, do your own sales planning, customer service, keep your own books, compile monthly profit and loss statements, and prepare taxes. You will become adept at media planning, pricing, and public relations. You will be able to manage and train employees, motivate workers, generate high profile public relations and publicity, and learn low cost marketing ideas and low cost ways to satisfy customers and build sales. You will learn how to keep bringing customers back and build referrals the secret of continued success as well as getting thousands of great tips and useful guidelines. The manual delivers literally hundreds of innovative demonstrated ways to operate and streamline your business. Learn new ways to make your operation run smoother and increase performance, shut down waste, reduce costs, and increase profits. The secret of continued success as well as getting thousands of great tips and useful ideas. In addition, you will appreciate the valuable CD ROM resource in your daily activities as a source of ready-to-use forms, templates, worksheets, business plan, surveys, letters, web site resources, everything you will need to get up and running. We also went the extra mile and spent an unprecedented amount of time researching, interviewing, e-mailing, and communicating with hundreds of today s most successful construction company executives. Aside from learning the basics you will be privy to their secrets and proven successful ideas. Instruction is great, but advice from experts is even better, and the construction experts chronicled in this book are earning a great deal of money for their expertise. Media > Books Barnes & Noble.com

The classic guide to raising your bottom line with the perfectcompensation strategy?fully revised and updated!Sales compensation WORKS!Nothing motivates a sales force better than apowerful compensation program. And whenyour salespeople are motivated, revenue soars. Buthow do you design a program ideally suited for yourbusiness strategy and organizational needs? It'sa delicate balance that makes all the differencebetween profit and loss.More and more sales leaders have turned to Compensatingthe Sales Force to help them discoverproblems in their present system and create a compensationprogram that works best for their needs.Now, in the second edition of this authoritative,jargon-free handbook, sales compensation guruDavid J. Cichelli brings you completely up to date onsetting target pay, selecting the right performancemeasures, and establishing quotas. He suppliesclear guidelines for building the right compensationplan for any type of firm, of any size, in anyindustry, and he offers step-by-step procedures forimplementing each approach.In Compensating the Sales Force, second edition,Cichelli has substantially expanded the book'spopular formula section, and he provides brandnewexamples of: Income producer plans Sales rep commission plans Bonus plans Incentive plans Base Salary management plansThe book also includes all-new chapters for global,complex sales organizations and hard-to-compensatesales jobs.Using the lessons in Compensating the Sales Force,you'll construct and calculate accurate formulas forpayout purposes and establish highly efficient supportprograms, such as sales crediting and accountassignment.Complete with dozens of real-world examples thatillustrate important points and demonstrate specifictechniques and procedures, Compensatingthe Sales Force provides all the tools you need todesign and implement a sales compensation planthat maximizes profits?and keeps them climbing.With brand-new chapters on GLOBAL SALES TEAMS amd COMPLEX SALES ORGANIZATIONS!Praise for the first edition of Compensating the Sales Force:?If your company is refocusing its efforts on sales revenueenhancement, you must read this book. If you want motivatedsalespeople and superior sales results, act on its content.?Noel Capon, RC Kopf Professor of International Marketing,Chair of Marketing Division, Graduate School of Business, Columbia University?This book provides great guidance for any business leader who wants to capitalize on salescompensation as a tool for driving business results.?Rick Justice, Executive Vice President, Worldwide Operations andBusiness Development, Cisco Systems?Dave Cichelli is the premiere sales compensation educator today. You will immediately findthis work informative, helpful, [and] thought-provoking.?Mark Englizian, former Director of Global Compensation, Microsoft CorporationDavid J. Cichelli is Senior Vice President of TheAlexander Group. He has been an instructor atseveral academic institutions, including ColumbiaUniversity. He is a frequent speaker at nationalassociation meetings and serves clients from avariety of industries, including financial services,high-tech, software, telecom, and health care.Cichelli authored WorldatWork's one-day class onsales compensation. Media > Books Barnes & Noble.com

Want to make more money with those affiliate programs you've been promoting?"Discover My Simple Bank-Breaking Secrets To Generate Big Cash By Promoting Affiliate Programs And Opportunities!" Sleep Better At Night Knowing You Have Mone-Machines Working For You 24/7!Dear friend,How would you like to learn the secret tactics that I use to make big profits promoting other people's products and get an advantage over all of the other affiliates?!If you think that sounds good, then keep reading as you are about to find out exactly how to do that, no matter what your experience level is!Affiliate marketing is huge online with thousands of products you can promote and make huge money from without having to work your fingers to the bone! It is literally the perfect business! You do not have to deal with customer support issues, billing issues, or even have to create your own product..All you have to do is promote one unique affiliate link and get paid! And, if you have the right information, information that gives you an unfair advantage over all of the other affiliates, then you can get paid big!But Here's The Real Secret!Once You Have This Information, You Can Duplicate It.. -And That's Where The Real Money Comes In!Think if you had 10 or so products that you promote and all of them produce sales everyday. It doesn't really matter how many you promote because you never have to deal with customer service and product/web site maintenance so you have plenty of time to promote lots of products. This is one of the reasons why affiliate marketing and promoting other people's product is so attractive.All you really need is a few good tactics that actually make sales for the products you are promoting and you can start making big money and enjoying the good life. You don't need some ridiculously complicated system or software. You just need a few good tactics.I have discovered a few that work incredibly well, no matter what type of affiliate product or opportunity you are promoting, and I want to share them with you... Introducing...Simple Affiliate Secrets! 'Simple Affiliate Secrets' is a powerful new report where we reveal simple secret tactics for producing big profits by promoting affiliate program products (like all of the products that you can promote and generate a commission from at Clickbank.com)...This report literally is a connect the dots blueprint for amping up your affiliate marketing campaign and jumping to the head of the line in the earnings department..You will learn how to keep making your affiliate checks bigger and bigger each month by using some simple ideas that actually work!But The Best Part Is...You Don't Need Your Own Products! - The best thing about affiliate programs is you are promoting somebody else's product and receiving a big commission. You Don't Need Much Time To Start! - You can get this rolling quickly and once you have things set up, it virtually runs on autopilot! You Don't Need Much Money! - Affiliate markteting is incredibly cheap, and sometimes free.. You Don't Need to Be An Expert! - Following this step-by-step system, you will have no problem even if you are a newbie. A 6th grader could do this! ...You Can Set All Of This Up In Record Time! No Matter What Your Experience Level Is!I'm sure you are saying "But I'm new, will this work for me?".. If you are looking to promote other people's products via affiliate programs and make a commission, then yes, you need to grab a copy of this report.You're Going To Learn How To Create A Successful- And Growing Business! Not Some Fly-by-Night Ripoff!I'll let you in on all of those secrets and more inside the 'Simple Affiliate Secrets' report!Here Are A Few More Things You Will Learn:How To Use Video To Make Huge Affiliate Profits (If you aren't doing this, you are missing out big) How To Use My "Insider's View" Tactic To Build A List And Make Tons Of Affiliate Sales Learn My Exact Subscriber System That Generates Subscribers Everyday Free Of Charge (This means more affiliate profits) The One thing That Will Always Make Your Affiliate Checks Bigger! How To Skyrocket Profits By Adding An Extra Page To Your Web Site. The Right Way To Use PPC Advertising For Maximum Profits.. My "Just Break Even" Strategy That Still Makes A Killing! (This makes it all so easy) How To Get Content To Help Promote Products Without Writing A Single Word! The One Secret Thing You Need To Do To Make Teleseminar Promotions Ultra Successful! My Step-by-Step Video Tour Creation Secrets! And More! And That's just the tip of the iceberg! Media > Books Barnes & Noble.com

More and more businesses and government agencies are finding software and IT to be crucial to their success and efficiency. This increased reliance is surfacing many shortcomings in the way software projects are managed. Software is central to running any business effectively - it's just as important to success as marketing, sales, finance, and operations. This book provides an MBA level of understanding of the key dynamics of software projects and will position executives to improve outcomes. Managing the "Black Hole" is about management, not technology.Software projects are risky - failures are common. Less than 1/3 of all software projects (purchased or built) are fully successful (on-time, on-budget, with all intended features and functions). The average software project overruns its budget by around 50% and schedule by around 80%. The average project delivers less than 70% of planned features and functions. Software projects are extremely wasteful - in an average organization only 30-40% of total software cost results in "value-added" - best in class organizations (less than 15%) achieve twice as much value add - 100% more 'bang for the buck'. This book examines the underlying root causes of failures - the "Seven Deadly Sins" and provides a non-technical introduction to a range of proven remedies - the "Five Redeeming Virtues". The ideas in this book will enable your organization to join the elite few who have taken these lessons to heart. Leaving the solution to these problems solely in the hands of IT specialists has not proven a successful strategy - top management understanding and engagement are required to improve outcomes!"Managing the Black Hole provides a substantive yet refreshingly succinct tour of software project risks and remedies. This book explains the most important software project issues without 'geek-speak', using examples and metaphor readily comprehensible to those without extensive technical backgrounds. Gary has captured just the right level of depth and detail for today's busy executives, both inside and outside IT. Anyone dealing with risky software projects, whether 'buying' or 'building', will benefit from this book." -Tony Salvaggio, CEO, Computer Aid, Inc.About the AuthorGary Gack is an MBA from the Wharton School, a Six Sigma Black Belt, and an ASQ-certified software quality engineer. He provides consulting, training and coaching related to business and software/IT process improvement, with emphasis on "best of breed" integration of proven best practices and models. His primary focus and interest is in helping organizations improve business performance by more effective management of the interface between general managers and software and IT. By working on both sides of the "technology divide" he has helped reduce failures, increase productivity and quality, reduce waste, and control risk. Media > Books Barnes & Noble.com

"The Product Manager's Desk Reference is outstandingin covering the breadth of the tasks and thoughtprocesses involved in product and innovation management."-George Castellion, SSC Associates?Every product manager will greatly benefit from having this reference manual in their office as they live through the exciting twists and turns of product management.?-David Anderson, Managing Director, B2B Channels, United Airlines?An excellent tool for beginners and experts alike. Steven Haines's practical experience and knowledge shine through at every step.?-David Rosshirt, Director of Product Management, First Data International?From now on, this book will stand as an important reference point for all product management teams.?-Mark Elliott, Vice President Product Management, Smiths Detection?The Product Manager's Desk Reference is the book all product managers have been waiting for. It is concise, to the point, and comprehensive.?-Carol-Ann Matignon-Berlioz, Vice President Product Management, Fair Isaac?A must-have for every product manager, this book contains a wealth of information, advice and practical tools that will lead to success for both the Product Manager and the organizations they serve.?-Jeff Anderson, Senior Vice President Product Management, Franklin Covey?Steven Haines covers this multifaceted topic in a systemic manner that makes the book easy to navigate. His groundbreaking proposal that Product Management become a formal disciple is an accurate reflection of the acute need for these skills in the business community.?-Dan O'Day, Senior Director Product Management, Thomson ReutersAbout the BookWhether a business sells tangible goods or services, product management holds a critical position in the organization's pursuit of profits. Because traditional departmental roles continually evolve, and because the business climate is so competitive, the job of product manager has become exceedingly critical?yet it remainsvery complex. The Product Manager's Desk Reference is the first book to lay down a comprehensive body of knowledge for thiscritical function, and it is the only book that can effectively guide product managers so that they can establish and build a successfulcareer in product management.Here, product management expert and practitioner Steven Haines clearly illustrates the entire product life cycle, from beginning to end. This outstanding work is packed with an array of best practices and helpful hints which are critical to the efficient management of products.The Product Manager's Desk Reference is punctuated with useful diagrams, tables,and templates and will help you: Create a master plan of record for your product Formulate actionable strategies Incorporate market data into important decisions Set the stage for creating innovative products Optimize existing products and product portfolios Apply financial techniques to manage product profitabilityThe Product Manager's Desk Reference embodieseverything ?Product Management.? It is a comprehensive, versatile, must-have resource for anyone who works in any company, in any industry, who seeks to successfully and profitably market and manage products and services.Steven Haines is the founder and presidentof Sequent Learning Networks, a trainingand advisory services firm with an internationalclientele, based in New York City. Hehas over twenty-five years of corporate experiencein finance, marketing, and productmanagement. Haines honed his craft inindustries as diverse as wholesale industrialproducts, intimate apparel, medical products,communications, and software & technology,holding leadership roles at AT&T andOracle. Further, he spent twelve years as anadjunct professor at Rutgers University'sbusiness school. He holds an undergraduatedegree in Management Science with aminor in Organizational Behavior fromBinghamton University and an MBA inCorporate Financial Management from theLubin School of Business at Pace University. Media > Books Barnes & Noble.com

Business/ ManagementFrom Knowledge to Intelligence:Creating Competitive Advantage in the Next EconomyHelen Rothberg and G. Scott Erickson"?This book provides a practical framework to implement a program to convert knowledge to actionable intelligence that fits the needs of the organization. Using a metaphor of sunscreen protection, SPFs provide a way to quickly understand the balance of risk, reward and costs to leveraging knowledge. An investment in this book will have immediate payoff for those who believe that knowledge and intelligence are power."? William Ruh, Chief Technology Officer, Software AG Inc. "From Knowledge to Intelligence is a remarkable contribution to the knowledge management and competitive intelligence literature. While clearly defining the differences between the disciplines, it also focuses around their seamless integration?This text should be become part of required reading not only for practitioners new to the KM and CI fields, but for advanced practitioners as well?"? Cliff Kalb, Independent Consultant; Former Senior Director, Strategic Business Analysis, Merck; Former President, SCIP"As a manager in charge of offices in three countries, I have to deal with many of the issues addressed in this book. Finding, using, and protecting my organization's intelligence is a constant challenge. From Knowledge to Intelligence has been extremely helpful in organizing my thinking about this challenge."? Marie Fioramonti, Managing Director/PRICOA Capital Group"This book will reduce ignorance and add new insights to the continual evolution of knowledge leadership, especially on how to develop the capacity for intelligence. By combining their separate expertise in Knowledge Management/Intellectual Capital and Competitive Intelligence, the authors have shaped a most timely and valuable book?"? Leif Edvinsson, The world's first holder of professorship of Intellectual CapitalIn the New Economy, intelligence? not just information or knowledge? is the essential ingredient for firms to gain competitive advantage. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, and new products, has a long and successful history of generating competitive advantage. In this book, Helen Rothberg and G. Scott Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how to develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.Dr. Helen Rothberg is Associate Professor, Management, at Marist College in Poughkeepsie, NY.Dr. G. Scott Erickson is Associate Professor, Marketing, at Ithaca College in Ithaca, NY. Media > Books Barnes & Noble.com

"The Goal Is to Teach All Traders to Think with the Mindset of a Successful Trader..."While successful trading requires tremendous skill and knowledge, it begins and ends with mindset. What do exceptional traders think when they purchase a quality stock and the price immediately plummets? How do they keep one bad trade from destroying their confidence?and bankroll? What do they know that the rest of us don't?"Some trades are not worth the risk and should never be done."High Probability Trading shows you how to trade only when the odds are in your favor. From descriptions of the software and equipment an exceptional trader needs to high probability signals that either a top or bottom has been reached, it is today's most complete guidebook to thinking like an exceptional trader?every day, on every trade."It's not how good you are at one individual thing, but it's the culmination of every aspect of trading that makes one successful."Before he became a successful trader, Marcel Link spent years wading from one system to the next, using trial and error to figure out what worked, what didn't, and why. In High Probability Trading, Link reveals the steps he took to become a consistent, patient, and winning trader?by learning what to watch for, what to watch out for, and what to do to make each trade a high probability trade."Why do a select few traders repeatedly make money while the masses lose? What do bad traders do that good traders avoid, and what do winning traders do that is different? Throughout this book I will detail how successful traders behave differently and consistently make money by making high probability trades and avoiding common pitfalls..."?From the prefaceWithin 6 months of beginning their careers full of promise and hope, most traders are literally out of money and out of trading. High Probability Trading reduces the likelihood that you will have to pay this "traders' tuition," by detailing a market-proven program for weathering those first few months and becoming a profitable trader from the beginning.Combining a uniquely blunt look at the realities of trading with examples, charts, and case studies detailing actual hits and misses of both short- and long-term traders, this straightforward guidebook discusses: The 10 consistent attributes of a successful trader, and how to make them work for you Strategies for controlling emotions in the heat of trading battle Technical analysis methods for identifying trends, breakouts, reversals, and more Market-tested signals for consistently improving the timing of entry and exit points How to "trade the news"?and understand when the market has already discounted it Learning how to get out of a bad trade before it can hurt you The best traders enter the markets only when the odds are in their favor. High Probability Trading shows you how to know the difference between low and high probability situations, and only trade the latter. It goes far beyond simply pointing out the weaknesses and blind spots that hinder most traders to explaining how those defects can be understood, overcome, and turned to each trader's advantage.While it is a clich?, it is also true that there are no bad traders, only bad trades. Let High Probability Trading show you how to weed the bad trades from your trading day by helping you see them before they occur. Packed with charts, trading tips, and questions traders should be asking themselves, plus real examples of traders in every market situation, this powerful book will first give you the knowledge and tools you need to tame the markets and then show you how to meld them seamlessly into a customized trading program?one that will help you join the ranks of elite traders and increase your probability of success on every trade.Marcel Link has been trading professionally since 1991. He is the founder of linkfutures.com and is a TradeStation consultant. Linkfutures.com serves the trading community with daily commentary on the markets, along with insights into technical analysis, training, marketing, and other information that can be vital to traders. Link can be reached for questions or comments at marcel@linkfutures.com. Media > Books Barnes & Noble.com

The New Interpreter's Study Bible brings the best of biblical scholarship to the service of the Church. In this new study Bible, based on The New Revised Standard Version of the Bible with Apocrypha, sixty distinguished scholars have provided background and insight on the biblical text. Features of this valuable new study Bible include extensive historical and theological annotations on the biblical text; brief introductions and outlines for each biblical book; excursuses giving further background and insight regarding particular themes and passages; and nineteen newly commissioned maps detailing the biblical world at various historical periods. Available in leather #0687278317 and on CD-Rom #068702496X. "Here are superb introductory essays and excellent notes on the biblical texts. The New Interpreter's Study Bible is a first-rate aid for all who desire a serious, scholarly encounter with scripture." - Marion L Soards, Professor of New Testament Studies, Louisville Presbyterian Theological Seminary"Of the current editions of Study Bibles, in my opinion the most helpful for pastors, teachers, and all students of the Scriptures has now been issued by Abingdon Press under the dedicated guidance of Dr. Walter Harrelson." - Bruce M. Metzger, Professor of New Testament, Emeritus, Princeton Theological Seminary"The combination of theological reflection, scriptural scholarship, and the practical engagement of life and faith found in the NISB will provide a dependable and rich resource for communicators, students and other spiritual leaders." - Rob Weber, Senior Pastor, Grace Community Church, Shreveport, Louisiana."I would like to put this in the hands of every teacher. I have long searched for a simply written study Bible that engages our thoughts and also stimulates personal spiritual growth. I became engrossed in it and was reluctant to put it aside." - Delia Halverson, Christian Education and Curriculum Specialist, Faith Discovery Ministries The feature of the NISB that got me to switch from two other study Bibles is the self-pronouncing text. I know of no other study Bible, from any publisher, that provides that benefit to the reader--especially important to those who read the Scriptures aloud to others....it adds so much to the ease of reading all those difficult personal and place names! -Reverend William CB Lowe; Camarillo, CaliforniaNeed more info? Download The New Interpreter's ? Study Bible marketing brochure. Adobe Acrobat Reader Required.Available formats for the New Interpreter's? Study Bible: Hardcover with dust jacket Genuine Black Leather Software Edition on CD-ROM for Windows Media > Books Barnes & Noble.com

Being Successful Has Never Been Easier!Now simply write your way to success!ENHANCE YOUR BRAND VALUE! BECOME AN AUTHORITY IN THE ONLINE WRITING MARKET! WRITE QUALITY TARGETED CONTENT AND ATTRACT A LARGENUMBER OF VISITORSLearn some quick tricks of writing high-quality, targeted content for websites and give a boost to the number of page visitsFrom: Firstname LastnameRE: How to Write Quality Targeted ContentAre you utilizing all your creative potential to generate high quality content? But the number of visitors your web page attracts is not up to your expectations? Do you feel discouraged and disheartened to see other web pages with lower quality content ranking high on search engine results? Let's solve the mystery! The old adage - 'Content is King' - can be altered slightly to read ? Search Engine Optimized Content is King!!! Yes, in the highly competitive internet market, your key to success as a writer depends not only on writing high quality, but also keyword targeted content.Give a Massive Thrust to Your Traffic Volume through Search Engine Optimized ContentDo you remember the days prior to Google and website indexing? At that time, finding relevant content was a stroke of luck. Now, Google displays results according to the way it weighs content on a website. It looks for particular words entered in the search bar in certain key areas of websites, and along with some other parameters, it ranks a website in its search results. Since you exercise complete control over your web page content, it makes perfect sense to optimize on this marketing opportunity.Learn some easy tactics of generating focused content, pull more traffic to your web page and decrease the bounce rateFind out primary keywords, deploy them throughout the content and let Google spiders list your website on the first search engine result pageEnhance your grammar skills, offer visitors a better experience with substantial and to-the-topic contentBecome a brand name to contend with in the internet marketAvoid writing spam content and improve the readability of your write-upsDo not allow SEO companies to take credit for your success! Learn search engine optimization strategies and add another feather to your capLearn to covey your message through the tone of your write-upWrite targeted content and see measureable results in the form of greater traffic volumeEnjoy larger number of organic linksImprove your website ROIIt's Time You Read How to Write Quality Targeted ContentPay Per Click Advertising (PPC) and social media optimization (SMO) may gear traffic to web pages but it is GOOD CONTENT that keeps the traffic glued to the page.Get some quick researching tips ? quote credible sources ? and increase your writing speed.Improve your grammar skills and set standards.Become EXEMPLARY! Become the most sought-after name in the online writing market!Add big industry names to your clientele.Learn extensively about search engine optimization software.SEARCH for relevant keywords, APPLY them to your content and get your website LISTED in the first page of Google!Be the decision-making authority; get FAMOUS; take complete control of your life. Media > Books Barnes & Noble.com

The book that revolutionized ABC/ABM, updated with new systems. Strategies, and an expanded focus on service and government organizationsPraise for Common Cents:"Common Cents is a great resource for all high level managers to reflect upon as they try to focus on results and customer satisfaction."--Keith Barnes, Chairman and Chief Executive Officer, Electroglas, Inc."Peter Turney uses his plain-talking style to illustrate why time-tested principles remain at the cutting edge of management initiatives worldwide. Any organization hoping to streamline business processes, cut costs, or improve profits can benefit from a little more Common Cents."--Chris Pieper, Chairman and Chief Executive Officer, FormRouter, Inc."A remarkable book by a remarkable author. Common Cents puts activity based costing in terms anyone can apply to their situation. Had government started operating this way with Peter Turney's first book 15 years ago, it is certain taxes would be lower today!"--Roxanne Rice, Director of Fiscal and Public Assistance, South Dakota Department of Transportation"Peter Turney is one of those rare authors who make complex subjects simple and easy to understand. Common Cents is a must read for successful executives."--Roger Nagel Wagner Professor at Lehigh University and Emeritus Director of the Iacocca Institute, Author, Agile Competitors and Virtual Competition"Businesses that apply Peter Turney's principles will discover new opportunities for driving growth. They will become adept at maneuvering their strategic levers to maximize profitability of products, services and customers,thereby building significant shareholder value."--Laura Black, Managing Director, Needham & Company When designed and executed correctly, cost information programs alert decision makers about problems to overcome and opportunities to take advantage of. The difficulty is, conventional sources of financial information often do just the opposite--they hide or misrepresent problems, fail to identify opportunities, and lead to solutions that are ineffective and potentially perilous. Common Cents, Second Edition, reveals how Activity-Based Costing (ABC) and Activity-Based Management (ABM) can help you make the right decisions about customer and product mix, marketing channels, and performance improvement. Originally written and now revised and updated by ABC/ABM pioneer Dr. Peter BB Turney, this book walks you through each step of the process, giving you the tools to more accurately identify, assign actual costs to, and report on the elements of each customer, product, or service, increasing your organization's process efficiency and profitability. Common Cents encompasses manufacturing, service, and government organizations. It describes how Deluxe, the US Army, Tektronix, Hewlett-Packard, General Electric, the South Dakota Department of Transportation, and literally hundreds of other organizations achieved the "ABC performance breakthrough." Using real-life examples in sectors from financial to telecom, software to healthcare, and transportation to the military, this results-driven book explores:What ABC is, and why it has proven to be so effective at accurately revealing problems and opportunities How ABC and ABM have impr performance in manufacturing, service, and government organizations How ABC and ABM create value in procurement, supply chain, customer support, call centers, operations, shared services, and other areas Latest developments in ABC, including resource planning, capacity management, activity-based budgeting, performance budgeting, decision simulation, and time-based ABC Proven tools of ABM, including customer profitability analysis, strategic analysis, value analysis, cost analysis, storyboarding, life-cycle costing, and target costing An eight step plan for successfully implementing ABC/ABM as a proof of concept or enterprise-wide solution Whatever business you're in, ABC and ABM can help transform your organization from average to world-class. Common Cents reveals the hidden opportunities to improve profitability or reduce cost, and shows you how to position your resources and direct initiatives to achieve maximum results.Peter BB Turney, Ph.D., is the president and CEO of Cost Technology and an adjunct professor at the Darden Graduate School at the University of Virginia. Dr. Turney is a founder of ABC and ABM, and has led successful implementations of the programs in manufacturing, service, and government organizations throughout the world. A frequent presenter to management groups, he has written for the Harvard Business Review, Sloan Management Review, Journal of Cost Management, and other leading journals. Media > Books Barnes & Noble.com

According to the US Department of Labor's most recent statistical data, the median annual income of a professional in the medical billing industry is $29000 and, as a business owner, you could earn even more. The healthcare industry provides 14 million jobs and it is estimated that the industry will generate 3 million new jobs by 2016, more than any other industry. If you are detail-oriented, want to be your own boss, and would like to act on the behalf of physicians all over the country, the medical billing service business could be a right fit for you. Whether you will be operating out of your home or you are looking to buy or rent office space, this book can help you with a wealth of start-up information, from how to form and name your business to deciding if this will be a joint venture or if you would rather work solo. Valuable information on forming a Partnership, LLC, Corporation, or becoming a Sole Proprietor, the four types of business formation, is included, as well as the legal implications of each.A complete list of all of the start-up equipment that you will need is provided, as well as a sample budgeting sheet to allow you to gauge start-up costs. You will learn about potential risks that you take in opening a medical billing service and why it is important to have business insurance. You will find information on the operations side of running your business from filling medical billing claims to receiving payments, along with privacy information that you will need to know such as HIPPA. Included is a glossary with all of the medical billing terms that you will need in order to knowledgably run your business, alongside a complete listing of procedural codes and a directory of insurance carriers. You will learn about each of the covered services in the medical field, along with other major medical industries such as, psychiatric, dental, durable medical equipment, and pharmacy. This complete manual will arm you with everything you need, including sample business forms; contracts; worksheets and checklists for planning, opening, and running day-to-day operations; lists; plans and layouts; and dozens of other valuable, timesaving tools of the trade that no business owner should be without. A special chapter on the different types of billing software that you should buy is included, as well as how much it will cost you and how to set up and use the software to save time and money. While providing detailed instruction and examples, the author leads you through every detail that will bring success. You will learn how to draw up a winning business plan (the companion CD-ROM has the actual business plan you can use in Microsoft Word?) and about basic cost control systems, copyright and trademark issues, branding, management, legal concerns, sales and marketing techniques, and pricing formulas.You will learn how to hire and keep a qualified professional staff, how to meet IRS requirements, how to manage and train employees, how to generate high profile public relations and publicity, and how to implement low cost internal marketing ideas. You will learn how to build your business by using low and no cost ways to satisfy customers, as well as ways to increase sales, have customers refer others to you, and thousands of great tips and useful guidelines.This manual delivers innovative ways to streamline your business. Learn new ways to make your operation run smoother and increase performance. Successful entrepreneurs will appreciate this valuable resource and reference it in their daily activities as a source of ready-to-use forms, Web sites, operating and cost cutting ideas, and mathematical formulas that can easily be applied to their operations. The companion CD-ROM contains all the forms in the book, as well as a sample business plan you can adapt for your own use. Media > Books Barnes & Noble.com

A small seafood restaurant attracts new customers with virtually no marketing budget. A four-person iPad case manufacturer generates more than $1M in revenue in four months with only four employees. A voiceover company is able to connect thousands of artists with opportunities, all without expensive hardware and software. A law firm increases access to key information while dramatically reducing technology-related costs and risks.And these four companies are hardly unique. A new breed of small businesses is using Software as a Service (SaaS), free and open source software, social media and networks, mobility, cloud computing, and other emerging technologies to do things simply not possible even five years ago.In The New Small, you'll discover how these companies creatively and intelligently use technology to: Reach new customers Reduce costs Increase internal collaboration and communication Create flexible work environmentsRife with profiles from a wide variety of industries, The New Small offers pragmatic advice and lessons about how small businesses are harnessing the power of emerging technologies. It's a must-read for small business owners?and those thinking about starting their own shops.About the AuthorPhil Simon is an independent technology consultant, author, writer, and dynamic public speaker for hire. He focuses on the intersection of business and technology. He is the author of Why New Systems Fail and The Next Wave of Technologies.Praise?A powerful, important. and eye-opening book. Simon expertly demonstrates how, by skillfully using technology, social media, and collaborative tools, even the smallest of businesses can achieve amazing levels of success. The New Small is a very big idea. Read it, but be warned: You may want to change your life once you've finished it.??Mitch Joel, President, Twist Image and author of Six Pixels of Separation?We've known for a while that 'small is the new big,' to quote Seth Godin, but a piece has been missing?specifically the piece that explains how technology has been accelerating the trend and how companies can harness technology to take advantage of it. In The New Small, Phil Simon does a masterful job of filling that void. I heartily recommend it.??Bo Burlingham, editor-at-large Inc. magazine and author of Small Giants: Companies That Choose To Be Great Instead of Big?The New Small is a veritable treasure chest of management tips and technologies. Simon's storytelling rivals Malcolm Gladwell and his knowledge of technology rivals Chris Anderson. A must-read.??Paul Spiegelman, Author, Why is Everyone Smiling??From arrows to gunpowder, from ATMs to email, technology has always been the great equalizer. In this powerful and indispensable book, Phil Simon shows how small and medium-sized business can out-duel the big guys through smart and sharp adoption of nimble tech. The New Smallshows precisely why, what, and how inexpensive technology can improve every facet of your business. It's not a book, it's an investment in transformation.??Jay Baer, co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social?An excellent book for seasoned business owners and entrepreneurs alike. Ever wondered what new technologies are out there and if they make sense for your business? When you read The New Small, be sure to have a notepad and highlighter handy, You will be using both as you gleam nuggets of technology and business insight. Highly recommended.??Shama Kabani, Author of the Bestselling book The Zen of Social Media Marketing Media > Books Barnes & Noble.com

SolidWorks 2005 Tutorial is written to assist students, designers, engineers and professionals. The book provides an introduction to the user interface, menus, toolbars, concepts and modeling techniques of SolidWorks to create parts, assemblies and drawings.Follow the step-by-step instructions and develop multiple assemblies that combine over 80 extruded machined parts and components. Formulate the skills to create, modify and edit sketches and solid features. Learn the techniques to reuse features, parts and assemblies through symmetry, patterns, copied components, design tables and configurations. Desired outcomes and usage competencies are listed for each project. Know your objective up front. Follow the steps in Project 1 through Project 4 to achieve your design goals. Work between multiple documents, features, commands and custom properties that represent how engineers and designers utilize SolidWorks in industry. Review individual features, commands and tools for each project with the Multimedia CD. The projects contain exercises. The exercises analyze and examine usage competencies. The book is designed to compliment the Online Tutorials contained within SolidWorks. The authors developed the industry scenarios by combining their own industry experience with the knowledge of engineers, department managers, vendors and manufacturers. These professionals are directly involved with SolidWorks everyday. Their responsibilities go far beyond the creation of just a 3D model. Author Bio: The authors developed the industry scenarios by combining their own industry experience with the knowledge of engineers, department managers, vendors and manufacturers. These professionals are directly involved with SolidWorks everyday. Their responsibilities go far beyond the creation of just a 3D model. Professor Marie Planchard is an engineering professor at Mass Bay College in Wellesley Hills, MA. Before developing the CAD program, she spent 13 years in industry and held a variety of management and engineering positions including Beta Test Manager for CAD software at Computervision Corporation. Marie is an active member of the SolidWorks Educational Advisory Board and the SolidWorks Drawing Advisory Board. As a Certified SolidWorks Professional (CSWP), she presented at SolidWorks World 2003 & 2004. Marie is the founder and coordinator of the New England SolidWorks Users Group. David Planchard is the President of D&M Education, LLC. Before starting D & M Education LLC, he spent over 23 years in industry and academia holding various Engineering and Marketing positions and degrees. He has five US patents and one International patent. He has published and authored numerous papers on equipment design. David is also a technical editor for Cisco Press. He is a member of the New England Pro/Users Group, New England SolidWorks Users Group and the Cisco Regional Academy Users Group. David and Marie Planchard are Co-founders of D&M Education LLC and are active industry and education consultants. They are SolidWorks Research Partners, SolidWorks Solution Partners and co-authors over twenty SDC Publications books. Media > Books Barnes & Noble.com

Praise for Service-Oriented Architecture "This book provides a superb overview of the SOA topic. Marks and Bell provide practical guidance across the entire SOA life cycle-from business imperatives and motivations to the post-deployment business and technical metrics to consider. With this book, Marks and Bell demonstrate a unique ability to take the complex dynamics of SOA, and through an eloquent set of metaphors, models, and principles, provide an understandable and insightful how-to manual for both technical and business executives. This will become a required handbook for any organization implementing SOA." ?Dan Bertrand, Enterprise Technology Officer & EDS Fellow, EDS Corporation "A fundamental breakthrough in the business and technology perspectives of SOA-this book belongs in every software developer, architect, and IT executive library. Marks and Bell demonstrate a creative and practical approach to building complex, service-oriented systems. I especially liked the hands-on perspective brought to multiple aspects of SOA. A must-have guide in the technology turbulence of the future." ?Ariel Aloni, Chief Technology Officer, SunGard Data Management Solutions "This outstanding text gets straight to the heart of the matter, cutting through the hyperbole and discussing how to drive real business value through SOA. It will certainly impact my behavior, our governance models, and, subsequently, the successful business outcomes we derive as we continue to embrace SOA. A must-read for battle-scarred SOA veterans and fledgling architects alike." ?Christopher Crowhurst, Vice President and Chief Architect, Thomson Learning "Too often, SOA has been perceived as 'all about the technology'-standards, technology stacks, operational monitoring, and the like. In this book, Marks and Bell expand beyond the technology to provide a refreshing business-driven perspective to SOA, connecting the dots between business requirements, architecture, and development and operations, and overlaying these perspectives with tried-and-true governance techniques to keep SOA initiatives on track. A must-read for those leading the charge to adopt SOA within their enterprise." ?Brent Carlson, Chief Technology Officer, LogicLibrary and coauthor of San Francisco Design Patterns: Blueprints for Business Software "Marks and Bell have captured a wealth of practical experience and lessons learned in what has become the hottest topic in software development. In this book, they explain in detail what works and what does not, from procedural issues to technical challenges. This book is an invaluable reference for organizations seeking the benefits of SOAs." ?Dr. Jeffrey S. Poulin, System Architect, Lockheed Martin and author of Measuring Software Reuse: Principles, Practices, and Economic Models "One of the last things companies often consider when implementing a business solution such as SOA is the impact on people. Marks and Bell provide an in-depth look at 'what has to change' from a process standpoint to make any SOA implementation a success. A great read for those considering to embark on an enterprise SOA and looking for the right mix of people, process, and products." ?Alan Himler, Vice President of Product Management and Marketing, LogicLibrary SOA is a complex topic and a complex organizational goal Service-Oriented Architecture: A Planning and Implementation Guide for Business and Technology shows you how to plan, implement, and achieve SOA value through its prescriptive approach, joining the business and strategic perspective to the technical and architectural perspective. Applicable to all industries, technology platforms, and operating environments, this innovative book provides you with the essential strategies to drive greater value from your SOA and realize your business goals. Media > Books Barnes & Noble.com

CREATE A ROBOT THAT GOES WHERE NO ROBOT HAS GONE BEFOREImagine it ? a tough robot that travels where you can't (even in total darkness), sees what lies hidden from your eyes, reports back instantaneously with live color video and audio, and can even converse with the carbon-based life forms it encounters ? all for less than $200!It's no dream. Once again, it's Brad Graham and Kathy McGowan to the rescue! The imaginative creators of the most original bike-builder's guide in the universe now bring their beginner-friendly, budget-savvy, heavily illustrated, and creativity-packed methods to the exciting world of robotics.Inside Build Your Own All-Terrain Robot, Brad and Kathy help even total newcomers to robots and home workshops to construct a rugged, video-controlled, talking, seeing, interacting explorer 'bot with a range of over a mile for under $200!This book may be the easy way into the world of video-controlled robotics, but it delivers exciting results! It gives you all the help you need to:* Follow easy plans, illustrations, and instructions to build a talented, versatile, and rugged off-road robot* Make your robot your alter-ego ? see what it sees, hear what it hears, and speak with anyone it meets* Control you robot from a block away using a video link* Customize the chassis to suit your own needs ? several design ideas are presented with a variety of options* Develop an explorer robot with serious scientific capabilities* Teach your robot to think for itself with free software* And much, much more!BUILD "EARTH EXPLORER"!Whether you have serious scientific objectives or just want to surprise your pals, you don't have to dream of owning a video-controlled robot anymore. You can build a sophisticated 'bot for less than you ever imagined!Brad Graham is an inventor, robotics hobbyist, and founder and host of the atomiczombie.com Web site, which receives approximately 2500 hits a week. He is also the co-author of Atomic Zombie's Bicycle Builder's Bonanza, perhaps the most creative bicycle-building guide ever written. A computer and network professional with Freedom 2000 Complete Technical Services, which he co-founded with partner Kathy McGowan in 2000, Mr. Graham specializes in computer network setup and maintenance, custom programming, data storage and recovery, and security services.Kathy McGowan provides logistical and marketing support for many robotics, bicycle, computer, and publishing projects through Freedom 2000 and atomiczombie.com. She also manages the daily administrative operations of both companies and provides personal computer training, sales, and technical services. Additionally, Ms. McGowan is co-author of Atomic Zombie's Bicycle Builder's Bonanza. Media > Books Barnes & Noble.com

Revealed Now - What The Gurus Have Known For Years - There Are Only So Many Hours In A Day"IF YOU DON'T OUTSOURCE YOU DON'T HAVE A BUSINESS"Dear FriendThe good news is, you don't have to be a guru our even full-time online - anyone can start maximising their profits by outsourcing work to freelancers, and best of all...With the 'Outsourcing Blueprint' you could find that you recoup the cost of outsourcing your work dozens of times over, while having more free time and money than you ever thought possible!Outsourcing is a scary thing if you've never done it.But once you've lost your outsourcing 'innocence' you'll wonder why you didn't start assigning the everyday, mundane or downright impossible-seeming tasks to professional freelancers years ago!You can't do everything in your own business -at least not for long - without either cracking up or breaking down.Trying to be a web designer, accountant, writer, coder, JV broker, list-builder and everything would be pretty impossible even if there were 100 hours in each day not just 24!And of course you'd also have to have superhuman motivation when it comes to doing those jobs you hate. Some people hate writing, others hate anything to do with websites. Some find it impossible to write decent sales copy or install software or scripts.Which is where the difference between successful marketers and people who are just 'playing' begin.The successful marketer realizes that he needs help - he needs to focus on what he's best at and outsource the other work to freelancers. The 'player' continues to do everything himself, and soon the cracks start appearing in his business. Pretty soon he finds it impossible to hold it all together and the whole lot comes tumbling down round his feet.But what if you realize that you're the player, and you want to start outsourcing parts of your business to other people before the crack start showing - before it's too late?It's all very well saying 'start outsourcing' - but to most marketers who've never done it before, it's absolutely terrifying - in fact there are few things that scare the average internet marketer more than stepping out of his comfort zone and into new territory.And if you get it wrong, outsourcing can be a costly, depressing and thoroughly discouraging experience.Many people try to use professional freelancers only to find they're actually dealing with amatuers who don't really have the skills they say they or, or worse, outright con men.Fortunately there is help at hand.Introducing... With 'Outsourcing Blueprint' we'll tell you exactly WHY you should outsource, where to find reliable freelancers, what sort of work is best suited to outsourcing and what you shouldn't go near...In fact we're going to ease you through the whole outsourcing process as painlessly and easily as possible - because it's like doing a parachute jump. Once you've got the first one under your belt, you'll never look back, and your life - at least as a marketer - will never be the same. If you outsource the rights tasks in the right way it can make a huge difference to your income, and your free time. Both of which, I'm sure you'll agree are why most people get into internet marketing in the first place. Media > Books Barnes & Noble.com

A small seafood restaurant attracts new customers with virtually no marketing budget. A four-person iPad case manufacturer generates more than $1M in revenue in four months with only four employees. A voiceover company is able to connect thousands of artists with opportunities, all without expensive hardware and software. A law firm increases access to key information while dramatically reducing technology-related costs and risks.And these four companies are hardly unique. A new breed of small businesses is using Software as a Service (SaaS), free and open source software, social media and networks, mobility, cloud computing, and other emerging technologies to do things simply not possible even five years ago.In The New Small, you'll discover how these companies creatively and intelligently use technology to: Reach new customers Reduce costs Increase internal collaboration and communication Create flexible work environmentsRife with profiles from a wide variety of industries, The New Small offers pragmatic advice and lessons about how small businesses are harnessing the power of emerging technologies. It's a must-read for small business owners?and those thinking about starting their own shops.About the AuthorPhil Simon is an independent technology consultant, author, writer, and dynamic public speaker for hire. He focuses on the intersection of business and technology. He is the author of Why New Systems Fail and The Next Wave of Technologies.Praise?A powerful, important. and eye-opening book. Simon expertly demonstrates how, by skillfully using technology, social media, and collaborative tools, even the smallest of businesses can achieve amazing levels of success. The New Small is a very big idea. Read it, but be warned: You may want to change your life once you've finished it.??Mitch Joel, President, Twist Image and author of Six Pixels of Separation?We've known for a while that 'small is the new big,' to quote Seth Godin, but a piece has been missing?specifically the piece that explains how technology has been accelerating the trend and how companies can harness technology to take advantage of it. In The New Small, Phil Simon does a masterful job of filling that void. I heartily recommend it.??Bo Burlingham, editor-at-large Inc. magazine and author of Small Giants: Companies That Choose To Be Great Instead of Big?The New Small is a veritable treasure chest of management tips and technologies. Simon's storytelling rivals Malcolm Gladwell and his knowledge of technology rivals Chris Anderson. A must-read.??Paul Spiegelman, Author, Why is Everyone Smiling??From arrows to gunpowder, from ATMs to email, technology has always been the great equalizer. In this powerful and indispensable book, Phil Simon shows how small and medium-sized business can out-duel the big guys through smart and sharp adoption of nimble tech. The New Smallshows precisely why, what, and how inexpensive technology can improve every facet of your business. It's not a book, it's an investment in transformation.??Jay Baer, co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social?An excellent book for seasoned business owners and entrepreneurs alike. Ever wondered what new technologies are out there and if they make sense for your business? When you read The New Small, be sure to have a notepad and highlighter handy, You will be using both as you gleam nuggets of technology and business insight. Highly recommended.??Shama Kabani, Author of the Bestselling book The Zen of Social Media Marketing Media > Books Barnes & Noble.com

Are you tired of working so hard for a paycheck that seems to be dwindling by the hour? Are you tired of having to worry about a job or looking for a job, only to be told that there is nothing available? Do you know that there are high school kids out there who are making more money than you do in a week in only one single day?The internet is one of the best places to make money. There are many opportunities online, some of them actually work. One of the best ways to make money online is to understand the trends as well as be willing to work with technology. If you can do this, you can make a fortune online. You will never have to worry about your job again and will have all of the financial security that you need.You need to be creative in order to make money this way. You have to have your finger on the pulse of pop culture and know what is hot and what is not. You can do this with very little technological skills as well as marketing skills if you follow a proper tutorial.What would you say if I told you that a year ago, I was just like you. I was worried about my job, which wasn't even bringing in enough money to get by. My house was heading towards foreclosure and my bills were late. Then a friend told me about a way to make money online. Without having to invest much money at all. In fact, this method of creating a product that is in demand and selling it can actually be accomplished on a very limited budget (under $10) if you choose.Sound too good to be true? It's Not!...You can make money online when you use technology, which is all free online for the taking, to build web applications. But not just any web applications - special applications. Applications that are in hot demand right now and that people are clammoring to get.Investing a few dollars will make it easier, but if you have no money to spare, you can do this with free download software and a website. A website, including a domain name, tools to build the site and a host can cost around $10 to start and $5 a month to operate. You can even get companies to host for free. After that, you just need to know the proper resources to use to get the word out to the public, for free in a great deal of cases, about your application.The hottest technology to come on the market in a long time is the I-Phone. Right now, Apple has introduced the G3 I-Phone to the public and people are knocking themselves out to try to get the best applications. By making applications and selling them or distributing them online, you can make a lot of money in this arena.I-Phone ApplicationsAn increasing number of people are getting I-Phones that are very user friendly and do so much more than just a phone. In fact, a great deal of people are saynig that technology such as the I-Phone will soon replace technology that we have now, such as the laptop computer and regular phones.Even if your technological expertise is limited, you can still make money using the I-Phone applications. You just need to use the right type of tutorial to help you understand the concept and how to market the product once it is completed. This guide will teach you everthing that you need to know about how to get started building an I-Phone application, where you can distribute it and marketing skills that are necessary to sell the application.Anyone can learn how to make money this way using these techniques. In this report, you will discover:1) What is an I-Phone application?This book will explain to you just what an I-Phone application is and how you can use it to make money. It will teach you the concept of building the application and what type of software you can use to create the application, or widget. It will even give you resources on how to get the application.2) How to sell the I-Phone applicationAfter you have created a successful I-Phone application, you will want to sell it. This book explores the various ways that you can not only sell the applications, but how you can make money giving away the product as well. You will see how easy it is to actually make money in various ways with these very popular applications for the I-Phone. Media > Books Barnes & Noble.com

THE DEFINITIVE TELECOM RESOURCE ? COMPLETELY REVISED AND UPDATEDGet a thorough introduction to the telecommunications industry ? from the technologies involved to the complex business, market, and regulatory relationships. This new edition of the acclaimed telecom guide provides a framework for understanding the concepts, trends, terminology, acronyms, systems, and services that make up this evolving field. Expert author Steven Shepard offers not only rigorous technical accuracy, but clear, easy-to-follow descriptions, real-world examples, and even a bit of humor, all of which enhance your understanding of the topics covered.The Latest InnovationsBeginning with a detailed analysis of how and why the telecom industry faltered in the early part of the decade, Telecom Crash Course covers the current state of the field and delves into the myriad new technologies shaping the communications landscape including revolutionary advances in broadband, VoIP, and wireless. This is a must-have resource for all current and aspiring telecom professionals, including IT staff, business decision-makers, marketing and sales staff, and students.Covers These and Other Key Topics:Digital Wireless Wi-Fi and WiMAX CDMA vs. GSM VoIP Softswitch NGDLC Passive Optical Networking (PON) MPLS 802.17 New security threatsEVERYTHING YOU NEED TO KEEP ON TOP OF THE EVER-CHANGING TELECOMMUNICATIONS INDUSTRY:Introduction ? Wireless ? Wireline ? Access Issues ? Data Issues ? Optical ? IT and ComputingSteven Shepard is the president of the Shepard Communications Group in Williston, Vermont. A professional author and educator with 22 years of varied experience in the telecommunications industry, he has written books and magazine articles on a wide variety of topics. He is the author of Telecommunications Convergence: How to Profit from the Convergence of Technologies, Services, and Companies (McGraw-Hill: New York, 2000); A Spanish-English Telecommunications Dictionary (Shepard Communications Group: Williston, Vermont, 2001); Managing Cross-Cultural Transition: A Handbook for Corporations, Employees and Their Families (Aletheia Publications: New York, 1997); An Optical Networking Crash Course (McGraw-Hill: New York, February 2001); SONET and SDH Demystified (McGraw-Hill: New York, 2001); Telecomm Crash Course (McGraw-Hill: New York, October, 2001); Telecommunications Convergence, Second Edition (McGraw-Hill: New York, February 2002); Video-conferencing Demystified (McGraw-Hill: New York, April 2002); Metro Networking Demystified (McGraw-Hill: New York, October 2002); The Shepard Report: Charting a Path in Uncertain Times (SCG: March 2004); and RFID (McGraw-Hill: New York, July 2004). VoIP Crash Course will be released in mid-2005. Steve is also the Series Editor of the McGraw-Hill Portable Consultant book series.Mr. Shepard received his undergraduate degree in Spanish and Romance Philology from the University of California at Berkeley and his masters degree in International Business from St. Mary's College. He spent 11 years with Pacific Bell in San Francisco in a variety of capacities including network analysis, computer operations, systems standards development, and advanced technical training, followed by 9 years with Hill Associates, a world-renowned telecommunications education company, before forming the Shepard Communications Group. He is a Fellow of the Da Vinci Institute for Technology Management of South Africa, a member of the Board of Directors of the Regional Educational Television Network, and a member of the Board of Trustees of Champlain College in Burlington, Vermont. He is also the resident director of the University of Southern California's Executive Leadership and Advanced Management Programs in Telecommunications and adjunct faculty member at the University of Southern California, the Garvin School of International Management (Thunderbird University), the University of Vermont, Champlain College, and St. Michael's College. He is married and has two children.Mr. Shepard specializes in international issues in telecommunications with an emphasis on strategic technical sales, convergence and optical networking, the social implications of technical change, the development of multilingual educational materials, and the effective use of multiple delivery media. He has written and directed more than 40 videos and films, and written technical presentations on a broad range of topics for more than 70 companies and organizations worldwide. He is fluent in Spanish and routinely publishes and delivers presentations in that language. Global clients include major telecommunications manufacturers, service providers, software development firms, multinational corporations, universities, advertising firms, and regulatory bodies. Media > Books Barnes & Noble.com

Once and for all, everything you wanted to know, revealed!Reach Search Engine Stardom, Virtually Overnight! Dear Friend, How long have you been cracking away at this whole Internet Marketing thing? More people don't make it than do make it in this "game". It's nothing personal and I can definitely tell you it's not due to a lack of hard work or effort. Chances are you've actually worked so hard that you're doing more harm than good. You may have made a few bucks, but as we all know you've probably spent a lot more than you've made. Memberships, Content, Tools, Software, Gimmicks, Advertising, etc... It all adds up pretty quick. At the end of the day the person on the other end of the Internet is the one making all the money and you can't believe how much you've spent. When the Internet came out, anyone could put a site up on anything with little effort, money and skills and they could very easily make a fortune. They had the eyes of millions of people staring at just them.In the last few years however the Internet has been growing at such a rapid pace, it is now next to impossible for people to find you on the Search Engines unless you really know what you are doing.You're not going to be able to do a thing with Search Engines unless you have a little information to get you started and learn a few tricks of the trade. Until now this sort of stuff came at a very high price because the reward would be a huge income stream all from the Search Engines, particularly Google. But Wait, There Is Hope, Just Keep Reading !Just as you've heard over and over again how much other people are going to help you succeed with online marketing, you have no doubt grown to not believe a word anyone says. One thing you should understand by now is that there are people making money on the Internet. There are a lot of people making a lot of money. Those $20000 - $100000 month earnings aren't out of this world, they aren't a figment of some copywriters imagination. Your sites look just the same as the big guys sites. You work just as hard and long as they do, sometimes a lot more and harder but again, you're still spinning your wheels and going no where. It can be a real pain if your putting something out there and the people that want it will never get a chance to see it. Not so much see it as find it. There is a big difference between showing people something and selling people something. Guess what? People are actively looking for what you're promoting. In fact, millions of people are looking for what you have to offer right at this moment. Google is directing all these people to other peoples sites. I am not going to show you how to create a PPC ad campaign that is going to cost you an arm and a leg. Instead I am going to show you how to not only get into the top listings on Google, but I'm also teaching you how to maintain that listing in Google you have and keep getting more and more traffic at the same time. I'm Not Re-Inventing The Wheel, I Am Explaining How To Dominate Google! What really makes me mad is all these "Guru's" out there promising the world to everyone and way under delivering. For the most part all of these Guru's are only Guru's because they say they are. If they really knew how to pull a fortune of off Google and the other search engines, you wouldn't be finding out about them through a mailing list that millions of people can send an e-mail to. When I teach someone how to do something it is from my own experience and my own trial and error. I don't simply give you some filler information and save the best stuff for myself. You'll know every about Indexing and Link building as they are the fundamental elements of making money online with search engines. Getting to the top of Googles results page is no easy challenge but when you know how to do it, it is certainly a lot easier put away your budget for hiring an SEO professional and keep your eyes peeled because... You're going to learn: Highlights:1) Why is Indexing and Link building So Important? You don't even need a high school diploma to realize that Google can be your best friend and worst nightmare. Why would you want to get your page Indexed? To access hundreds of Millions of web searchers. You'll be glad you picked up this guide, trust me.2) How To Get Your Page Indexed A great site, a great product and great advertising are just a few small part of making it in the Internet Marketing world. You're competing with millions of other marketers out there so you Media > Books Barnes & Noble.com Social Location Marketing: Outshining Your Competitors on Foursquare, Social Location Marketing: Outshining Your Competitors on Foursquare, $9.99 Front cover?Too many people are running around nowadays calling themselves 'social media experts.' Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes.??Peter ShankmanBack coverSocial Location MarketingBreakthrough social location marketing techniques for promoting your service, product, or venue!Social Location Marketing offers powerful new ways to promote practically any product, service, or venue. Now, pioneering expert Simon Salt shows exactly how to make the most of it! Salt introduces Foursquare, Gowalla, Yelp, and other apps, helping you choose your best options, and build cost-effective marketing programs that work. Through real examples, you'll learn how to reach your key audiences and segments?craft and execute winning strategies on realistic budgets?measure activity and calculate ROI?avoid costly mistakes?and much more! Whatever your goal, role, or industry, this book will help you find new customers where they are, strengthen loyalty and retention, and supercharge profits!You'll Learn How To:? Understand how social location marketing works and what it can (and can't) do for your business? Learn the surprising realities about who uses social location software? Know your customers and their motivations?and build marketing plans around them? Develop communities of customer advocates who'll work on your behalf? Use games, competitions, time-limited offers, and other innovative approaches? Successfully reach teens, tweens, women, or men? Discover proven approaches for fashion, retail, hospitality, and restaurants? Effectively handle criticism, and transform negatives into positives? Preview brand-new social location tools, including Google Hotpot? Understand the privacy issues associated with social location marketingSIMON SALT is a key social media influencer who works with large brands and international PR companies. After participating in three succes1tups, he now leads his own marketing communications firm, whose client list includes Fortune? 500 companies. Salt is now conducting a Social Media roadshow, speaking on social location sharing across the United States. He has spoken at major conferences including BlogWorld, Internet Summit, and will speak at SXSW 2011. Media > Books Barnes & Noble.com Enterprise management software approaches for economical selective out Enterprise management software approaches for economical selective out $26.46 Organizations of all types and sizes are increasingly dependent upon reliable network interconnectivity for facilitating information exchange in a global economy. Given the expanding mix of technologies and complexity of networked environments, companies frequently struggle to contain rising operational costs, optimize resource effectiveness, and retain focus on strategic objectives. Selectively outsourcing network services and computer infrastructure provides organizations with an alternative strategy to increase efficiency, improve financial performance, and become more competitive. A symbiotic arrangement is subsequently formed when the outsourcing vendor, also termed the managed service provider (MSP), is able to economically satisfy the unique needs of each customer.;A fundamental problem for the MSP involves effectively and efficiently balancing individual customer needs and requirements within the existing set of base services to remain economically viable. More specifically, the existing set of base services and processes must be capable of delivering exponential value to enable management of evolving technologies. The MSP forms a critical advantage by supporting an operational environment comprised of software applications that are relevant, accurate, economical, timely, and reliable to facilitate proven processes and meet customer service level agreements (SLAs).;The goal of this research was to propose an economically bounded software engineering framework and proof-of-concept monitoring application suite for effective, efficient, and extensible network management automation. A mixed methods research approach was based on the survey of secondary marketing data representing 42 commercial and open source management solutions. The findings were synthesized with the literature to describe management capabilities supporting converged networks. Additionally, software prototypes were developed to demonstrate strategic elements of the enterprise management system. Finally, quasi-experiments of eight management queries indicated significant differences between communication protocols when responding to a similar request.;The results indicated that no single protocol was efficient and effective in satisfying the needs of enterprise management under all conditions. The author recommended careful selection and assessment of each management query to optimize the ability for the MSP to economically scale while meeting customer expectations. Further, the MSP should be capable of providing adaptable monitoring mechanisms, and encourage the use of exception-based and publish/subscribe data acquisition. Media > Books Barnes & Noble.com

This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097) by Michael Tasner. Available in print and digital formats. Open source: finding free software that can empower your next-generation marketing efforts. Open-source code is a big part of the Web 3.0 revolution. It's developed by several people (even thousands) working together-and even when it's finished, some of them (or others) may continue to improve it for the good of all. Using it can help you develop marketing programs, tools, and even Web sites-and it's free. Media > Books Barnes & Noble.com An analysis of sports media usage by adults. An analysis of sports media usage by adults. $26.46 The problem was an analysis of sports media usage of adult attendees of the Virtual Sports Employment Fair, March 18-19, 2009, online through the company, Expos2. It was determined this is the first time that virtual online technology was used to contact subjects for an academic study. Although the survey itself was disseminated via virtual marketing software, the initial and all subsequent interaction with the subjects was done completely online using Expos2 software.;A two-page questionnaire of 40 questions was developed to determine what sports media adults use on a regular basis, with what frequency these are used and if there was a consideration of content and gender. A pilot study was conducted with 20 adults ages 18 and older to test the reliability and validity of the questionnaire. Changes were made to the survey based on the results of the pilot study and recommendations by a panel of experts.;The subjects were volunteers who agreed to be part of the study for a small incentive. All the subjects were attendees of the Virtual Sports Employment Fair, held March 18-19, 2009. The survey was uploaded to a subscription-based virtual marketing company, Constant Contact, and the names of all the attendees of the Virtual Sports Employment Fair were entered into the e-mail database. An e-mail request to complete the survey was sent to all attendees of the Fair at least twice during the event and again the following weekend. Of the 162 attendees that registered, 123 had active accounts, and 40 voluntarily participated in the study.;The data supplied from the 40 surveys was collected and entered into SPSS 15.0 analysis software. The researcher was unable to draw any statistically significant differences between the usage habits of older and younger adults, men and women and education levels. The researcher concluded that older adults preferred to use news-based sports media over entertainment-based media; whereas, the younger adults used both programming bases. In addition, fewer women use fan-friendly websites over news-based content to obtain facts about sports. Finally, the results indicated that more women than men use television as the primary source of their sports news.;Overall, it is evident that the avid sports fan does use sports media sources on a daily basis to gather information. The overall value of what the researcher discovered was that television and the internet are growing exponentially as a form of news gathering for those who follow sports while newspapers, magazines and sports radio seem to be used less frequently and consistently. Based on the results, general and specific recommendations were made. Media > Books Barnes & Noble.com Technology adoption and performance in the sales force. Technology adoption and performance in the sales force. $26.46 Over the past several decades, products and markets have become increasingly more complex. In response to these dynamics, firms are placing new emphasis on service as a means of increasing sales, enhancing customer satisfaction, and---ultimately---improving performance. In order to achieve these, many organizations have implemented expensive software such as Customer Relationship Management (CRM) tools.;In parallel with this growth, and perhaps partly because of it, an extensive research stream has developed to investigate the antecedents to adoption of technology. This research has only examined the influence of technology adoption/usage on the performance at the individual level. Further research has looked at the impact of this adoption and usage on performance of the individual. Inherent in these studies of individual adoption is also an expectation that more usage/increased adoption leads to better individual performance. Also, with the increasing complexity of products, there is also an increasing move from individual sales to sales teams.;We first extend the current literature by bringing together the adoption and the team literature to empirically examine both individual and team characteristics and their influence on technology adoption/usage in a sales setting. Then we challenge an implicit underlying theory used in all the adoption as an antecedent to performance literature---that adoption (as measured by the amount of usage) impacts performance. We instead hypothesize that it is how the technology is used and not how much the technology is used that has the greatest impact on performance. We support that hypothesis with a comparison of methods using objective granular duration and sequencing data of every CRM screen view entered by 497 salespeople over 18 months. Media > Books Barnes & Noble.com A comparison of data mining methods for binary response variables in d A comparison of data mining methods for binary response variables in d $26.46 The past 20 years have seen an expansion in the number of data mining tools available to predict binary response. A number of studies comparing model performance have appeared in marketing and management academic journals. Most of these studies, however, have compared a small number of algorithms and used only one or two data sets, making generalization difficult. This study seeks to advance the state of the research by using a large number of academic data sets from the direct marketing field (nine) and a set of algorithms that are commonly available in commercial software packages (five). Five data preparation schemes are also used to test for the effect of pre-processing.;Results showed that linear methods had the highest average performance, as did reducing the number of variables to the 15 strongest. Interaction effects, however, were present and the single best combination was neural network with the top 15 variables. Performance of the algorithms on the holdout sample was related to the "global R-square" of the analysis sample and the response rate. The relative performance of neural net vs. logistic regression showed a relationship to a number of characteristics of the data file. Most of them were related to the theme of the strength of the relationship between the dependent and independent variables and the response rate. Two newer algorithms, MARS and random forests, were analyzed in a limited comparison to determine whether their performance is superior to that of the older methods. Results showed that the operationalization of MARS in the R package provided no benefit when the default settings were left unchanged. The random forest algorithm garnered a remarkable improvement in performance for one of the five files that it processed.;This work provides a basis for future research to expand the number of algorithms for comparison, build a larger number of datasets through simulation in order to further increase generalizability, study the comparative performance of algorithms for both response and dollars spent as well as the affect of drift. Media > Books Barnes & Noble.com The Real Estate Entrepreneur The Real Estate Entrepreneur $14.97 Make the transition from real estate agent to broker-owner and watch your income skyrocket! Endorsed as a Product Partner by the Council of Real Estate Brokerage Managers, The Real Estate Entrepreneur covers everything you need to know to launch your own successful real estate company. Drawing upon his two decades of real estate experience, Cliff Perotti covers everything from creating a vision for your company and building your brand to recruiting and training sales associates, and developing a strategic plan for the future. Perotti gives you informed, step-by-step discussions of: The reasons new brokerages fail-and how to avoid making the same mistakes Innovative ways to recruit and retain the best agents Proven methods for identifying your marketing niche and increasing your market share Techniques for structuring compensation plans that motivate without draining profits Tips for increasing visibility and revenue through websites, transaction management software, virtual assistants, and blog marketing Featuring insightful self-assessments, checklists, and exercises throughout, The Real Estate Entrepreneur is your hands-on guide to becoming a well-organized, established brokerage owner. Media > Books Barnes & Noble.com Killer Brands: Create and Market a Brand That Will Annihilate the Comp Killer Brands: Create and Market a Brand That Will Annihilate the Comp $9.99 In Killer Brands, marketing guru Frank Lane reveals his recognized three-step method to unlocking the marketplace and creating brands that annihilate the competition. His secrets? FOCUS: how to find the one singular, differentiating, and powerfully compelling quality that will make your Killer Brand known-not because of what it says it does, but because it does what it says ALIGNMENT: how to connect everything that you do in perfect harmony to deliver that focus consistently time after time, making sure that nothing you do inadvertently detracts from that expectation LINKAGE: how to make your Killer Brand synonymous with the product in the marketplace, so the consumer thinks of only your brand when the need arises No matter if you're selling socks or software, by following these three tenets of branding, you're guaranteed to kill the competition and create a dynamic, thriving brand. Media > Books Barnes & Noble.com An analysis service quality, customer satisfaction and customer loyalt An analysis service quality, customer satisfaction and customer loyalt $26.46 The study was conducted to Analyze Service Quality, Customer Satisfaction and Customer Loyalty of Commercial Swim Clubs in Taiwan. A survey was conducted and the subjects chosen to participate in this study were swim clubs members within four regional areas; northern, central, southern and eastern Taiwan. The convenience sampling method was adopted for this study with 767 valid questionnaire responses received.;The survey instruments included a demographic survey, service quality, customer satisfaction and customer loyalty. The research model describes the causal relationship among service quality, customer satisfaction and customer loyalty. These paths are related to the causal processes. Thus, the structural equation modeling approach was necessary in order to examine these variables.;The study was used SPSS for windows 16.0 statistical software to organize and analyze all the data collected. The collected data was analyzed using descriptive analysis, one way Monona, correlation analysis, and regression analysis used as well. The findings of this study were: (1) The questionnaire used in this study was a reliable and valid instrument. (2) The results indicated that commercial swim clubs members have various demographic characteristics were often involved in different ratios. (3) The results indicated that significant differences of service quality in relation to customers' ages, monthly income, education degree, and membership category. (4) The results indicated that significant differences of customer satisfaction in relation to customers' ages, monthly income, education degree, and membership category. (5) The results indicated that significant differences of customer loyalty in relation to customers' ages, monthly income, education degree, and membership category. (6) The correlation of service quality, customer satisfaction, and customer loyalty was significant enough to show the correlation of the two variables. (7) Customer satisfaction effected the variance of the customer loyalty more than service quality.;The finding of this study may provide needed feedback and contribute to the improvement of commercial swim clubs, sports activity programs, facilities, and instructors for commercial swim clubs in Taiwan. Also, this study may be important because it may provide valuable information for program directors and managers of commercial swim clubs in order to comprehend significant relationship regarding swimming involvement, customer satisfaction, and customer loyalty levels in relation Taiwanese swimming organizations.;Key words: customer loyalty, customer loyalty scale, customer satisfaction, customer satisfaction scale, long-term members, pay-as-you-go members, service quality, service quality scale, short-term members, swimming club. Media > Books Barnes & Noble.com Environmental Life Cycle Assessment Of Goods And Services Environmental Life Cycle Assessment Of Goods And Services $84.00 Environmental life cycle assessment is often thought of as 'cradle to grave' and therefore as the most complete accounting of the environmental costs and benefits of a product or service. However, as anyone who has done an environmental life cycle assessment knows, existing tools have many problems: data is difficult to assemble and life cycle studies take months of effort. A truly comprehensive analysis is prohibitive, so analysts are often forced to simply ignore many facets of life cycle impacts. But the focus on one aspect of a product or service can result in misleading indications if that aspect is benign while other aspects pollute or are otherwise unsustainable. This book summarizes the EIO-LCA method, explains its use in relation to other life cycle assessment models, and provides sample applications and extensions of the model into novel areas. A final chapter explains the free, easy-to-use software tool available on a companion website. (www.eiolca.net) The software tool provides a wealth of data, summarizing the current US economy in 500 sectors with information on energy and materials use, pollution and greenhouse gas discharges, and other attributes like associated occupational deaths and injuries. The joint project of twelve faculty members and over 20 students working together over the past ten years at the Green Design Institute of Carnegie Mellon University, the EIO-LCA has been applied to a wide range of products and services. It will prove useful for research, industry, and in economics, engineering, or interdisciplinary classes in green design. Media > Books Barnes & Noble.com Microsoft Office Excel 07 in Business - With DVD (1991728) Microsoft Office Excel 07 in Business - With DVD (1991728) $32.40 The In Business system is the only series that prepares you expressly for your core business classes such as Accounting, Economics, Marketing, Finance and Business Statistics by doing the following: exposing you to real business files that meet professional standards; providing a useful reference to be used in your business classes; instructing how to use the software as a tool to accomplish business goals; coverage of the core Office skills that you will need in your business courses. In Business includes tools that will benefit any style of learning. Whether you need to reference specific skills for another course or understand how to utilize Microsoft Office to complete your business objectives, In Business will allow you to apply these skills directly to your own education and career aspirations.Communicating with Microsoft Office Word 2007 In Business, Core, 1/e covers the following topics: introduction to Word basics; creating a basic report; Word document enhancements; sharing objects and adding references.Ideal for business students and professionals. Software > Computer Software > Educational Software Barnes & Noble.com Microsoft SharePoint 2007 For Dummies Microsoft SharePoint 2007 For Dummies $14.99 Match SharePoint to your specific business needs The fun and easy way? to deploy SharePoint in your business today! Are you stymied by SharePoint? This plain-English guide offers simple instructions and focused coverage of this powerful tool, giving you practical solutions to real-world SharePoint challenges. You'll install SharePoint, create sites and grant access, manage data and business processes, use sites to improve employee relations and marketing, put interactive reports and forms on a portal, and much more! Set up a SharePoint portal Manage portal content and Office documents Integrate Office 2007 with SharePoint Use SharePoint to collaborate Create personalized sites Monitor and back up your portal Software > Computer Software Barnes & Noble.com Apple Training Series: iLife '11 Apple Training Series: iLife '11 $17.59 The Apple Certified Way to LearnIn the only Apple certified guide to iLife, the authors have you working wonders with iLife '11 within the first few pages. Featuring compelling footage and images, this book/DVD combo uses real-life material and practical lessons that you can apply immediately to enhance your own projects. Focused lessons take you step by step through all aspects of iLife?everything from organizing and editing your photo library to creating polished movies and soundtracks. Along the way, you'll produce movie trailers, photo books, soundtracks, and music and learn to publish and share your projects.Master the iLife suite of tools quickly through fun, real-world projectsFix, rate, and share your photos with friends and familyTurn your photos into keepsake books and slideshowsCreate professional looking sports highlights from your home videosLearn to make a ?Hollywood-style? movie trailerPlay and record music with expert guidanceFix, arrange,and mix music like a proPublish and share your projects with iWeb and iDVDThe Apple Training Series is both a self-paced learning tool and the official curriculum of the Apple Training and Certification Program. To find out more about Apple Training, or to find an Authorized Training Center near you, go to www.apple.com/training.About the Authors:DionScoppettuolo is an Apple Certified Trainer, marketing consultant, and avid travel photographer who has taught classes on Apple products worldwide. Before starting his own company, he was at Apple, Inc., for over seven years, where he worked as Senior Product Manager on iMovie and Final Cut Studio. Dion is also the author of Apple Pro Training Series: Aperture 3. Mary Plummer is a professional musician, composer,and video editor. She is an Apple Final Cut Studio MasterTrainer and the co-owner of InVisionDigital and Media Arts Inc.,an Apple Authorized Training Center located at Universal Studios in Orlando, Florida. She has written numerous books including Apple Training Series:iLife'09 and Apple Training Series:GarageBand'09.Note from the PublisherWith some computer systems, you may run into an error in Lesson 12, step 5. If so, please visit www.peachpit.com/ats.iLife11 and click the Updates tab for instructions on correcting the problem.This has now been fixed for electronic versions of the book and subsequent printings.We apologize for any inconvenience this may cause. Software > Computer Software > Operating Systems Barnes & Noble.com The impact of platform certification on a platform-based product marke The impact of platform certification on a platform-based product marke $26.46 Complex Information and Communication technology (ICT) systems operating in diverse environments rely on technology platforms to ensure scalable product development and compatibility across the components that make up these systems. Recent times have witnessed an increasing use of certification programs that seek to evaluate the reliability and compatibility of platform-based products. While various studies have focused on the phenomenon of certification, the evolution and diffusion of platforms, and the influence of certification and platforms on industry structure per se; to date little is known about platform certification programs and their implications for firms that supply platform-based products.;To address these gaps, this study examines platform certification by conceptualizing it as a market regulatory mechanism that is expected to influence the dynamics of the platform-based product market. In particular, the study investigates certification programs for mobile computing platforms and evaluates their implications for the mobile applications/software market. The study employs a multiple-case study design to explore three platform certification programs -- Symbian Signed, Java Verified, and True BREW -- and qualitatively assess their influences on the firms in the mobile applications market. The cases are analyzed using a conceptual framework that relates key attributes of platform certification systems, namely certification authority structure, imposed certification constraints, and perceived certification benefits, to their implications for vertical product compatibility and market entry barriers.;The study finds that platform certification systems can influence their platform-based product market through at least two mechanisms. First, the research suggests that the ways in which a certification program is managed (control structure), increases vertical product compatibility. Second, the degree to which certifications are a pre-requisite to market participation (coerciveness) and the level of accommodations made by the certification program to application developer needs (flexibility ), influence the level of market entry barriers.;The study extends the literature on certification by providing a conceptual framework for understanding platform certifications and assessing their impact on market development, structure, and competition. In addition, the study contributes to practice by highlighting various technical and business barriers, issues, and recommendations for effective development, deployment, and distribution of mobile applications that can potentially assist software vendors in supplying innovative and cost-effective mobile applications. Media > Books Barnes & Noble.com Top-circulated magazines: Visual and narrative representation of both Top-circulated magazines: Visual and narrative representation of both $26.46 The purpose of this study is to examine the narrative and visual representation of serious leisure content and libraries in the top-circulated magazines. The qualitative analysis software NVivo7 was used to facilitate a content analysis of one hundred magazine articles in printed and online format. Using a stratified random sample, this study examined 100 articles and 50 images from America's most circulated magazines published on January 2006 through May 2007. The serious leisure theory and research done by Stebbins (2006e) and Hartel (2005) guided this study.;Of Stebbin's serious leisure elements, the effort to gain achievement or success in serious leisure was found to be the most strongly portrayed in magazine content. Career counting was the second strongest serious leisure quality. The third commonly portrayed of serious leisure quality in the magazine content was financial return from expertise, or receiving personal reward from products and publications. The elements that received the least coverage were self-expressing abilities, individual self-expression, and self-image.;The major elements that this study exposed about libraries, serious leisure, and top-circulated magazines were mainly book promotions, marketing, and advertising.;About 58% of the articles with serious leisure content were found to be related to the libraries. The concept-based image analysis was adapted from Shatford's (1986) theoretical approach of analyzing pictures. About 16% of the images actually focused on the libraries, and 8% portrayed librarians in the images. Men were widely represented in the images as individuals who had an enthusiasm for reading, book collecting or promoting their new books. Women were featured as librarians who were passionate in promoting readings to the community, or individuals who enjoyed writing and sharing their favorite serious leisure activities. There are no existing benchmark studies that justify the number of mentions of libraries in serious leisure content in magazines coverage. The focus on serious leisure research through a library information science perspective can assist librarians, information specialists, and educators to develop benchmark standards and improve tailored strategies for serving serious leisure information seekers. Media > Books Barnes & Noble.com Introduction to Mobile Advertising, how to Setup, Create and Manage Ad Introduction to Mobile Advertising, how to Setup, Create and Manage Ad $9.99 This book explains how to setup and manage mobile advertising marketing programs. Mobile advertising is the communication of messages or media content to one or more potential customers who use mobile devices. According to strategy analytics, the mobile advertising industry will reach $14.4 billion in 2011. In 2007, mobile advertising network AdMob.com was already delivering 1.5 billion mobile ads per month! Mobile advertising is different than other forms of media advertising. Ads can be targeted to very specific types of users, triggered to display at specific times, and have several new real-time interactive options. As a result, mobile ads have a much higher value than other types of advertising. Mobile ad click through rates of 3% to 4% are not uncommon.As with Internet advertising, many people already receive mobile ads but are unaware they have received (and may have responded to) mobile ads. Many mobile ads are small banners and/or text links that share a screen that the user has selected (such as a local movie directory). The types of mobile ads range from fairly simple text links to interactive software programs. Mobile ads have response types that range from text link clicks to launching new software applications. Mobile ad targeting can be performed by using mobile communication channel types that can include mobile communities, download sites, entertainment applications, information services, and specialty portals.The type of mobile ad and the way it operates varies based on the mobile device capabilities. These capabilities include display, media processing, limited amount of memory, and input control functionality. As a result, someguidelines have been created to help ensure the user's experience with mobile ads is reliable and acceptable. Different types of services including short text (SMS), multimedia messages (MMS), WAP, xHTML, or packet data connections may deliver advertising messages. Some of the most important topics featured include:. Types of Mobile Ads. How to Create Mobile Ads. Mobile Ad Networks. Measuring Mobile Ad Performance. Interactive Mobile Ads. Mobile Web Portals. Market Segments for Mobile Ads. Mobile Ad Guidelines. Mobile Ad Network Directory Arts & Entertainment > Collectibles > Vintage Advertisements Barnes & Noble.com The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Yo The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Yo $9.99 If all that has ever been said and written about the art and science of fundraising could be distilled down to just what really matters?what fundraisers everywhere need to know?there would be only a small number of true gems deserving of the description "nuggets of information."Leading international fundraiser Ken Burnett, author of the classic Relationship Fundraising, has identified and defined 89 such nuggets that he presents here as The Zen of Fundraising?a fun-to-read, one-of-a-kind look into what makes donors tick and, more importantly, what makes them give. "Ken Burnett knows what donors want and how fundraisers can provide it. The Zen of Fundraising illustrates simple yet hard-earned lessons through which fundraisers can engage their donors as real partners, raising more money than ever. But to succeed, fundraisers need to aspire to greater levels of communication and donor engagement. This book shows us how."?Chuck Longfield, founder and CEO, Target Software Inc., Cambridge, Massachusetts "The refreshingly brief principles provide inspiration and learning to anyone striving for exceptional fundraising practice."?Nicci Dent, director of fundraising, M?decins Sans Fronti?res/Doctors Without Borders, Sydney, Australia"A gentle blend of humour, personal experiences and practical examples (but underpinned by pure steel), this book makes the most compelling case yet for thinking seriously about donor relationships."?Adrian Sargeant, professor of nonprofit marketing and fundraising, Bristol Business School, UK, and adjunct professor of philanthropy, Indiana University Center on Philanthropy Media > Books Barnes & Noble.com Product Creation: The Heart of the Enterprise from Engineering to E-Co Product Creation: The Heart of the Enterprise from Engineering to E-Co $13.99 Now more than ever, a company's success -- indeed its survival -- depends on a firmwide effort to create the best products and bring them to market quicker than competitors. Going beyond the traditional focus on design and production exclusively, product development expert Philip H. Francis provides senior managers with the methods and tools to orchestrate the entire enterprise for creating a legacy of product excellence. For the first time, Francis presents a holistic view of product creation--not just the core elements of engineering and industrial design, but also design's interface with manufacturing, the customer's voice and quality commitments, and the essential functions of technology management and leadership. From his unique vantage point as a former professor and researcher as well as a chief technology officer and director of advanced manufacturing technology, Francis presents the nine key business functions of new product development (NPD): manufacturing strategy, IT systems, issues of leadership and culture, customer satisfaction, quality, operations and measurement, intellectual property, the management of research and development, and technology. In immensely readable prose, Francis devotes a chapter to each function, explaining how managers can implement and manage each of these nine NPD functions. Francis enriches his arguments with real-world examples of triumphs and failures in a variety of industries, from consumer products such as furniture to business products such as networking software. He offers hands-on suggestions and strategies for every stage in the product development process, including "Ideas for Action" sections containing killer questions that can eliminate a product at any stage. Special sections of the book elaborate on the steps to take during key NPD processes. Written for those trained in technology as well as business-oriented industrial managers, Product Creation will be timely and necessary reading for CEOs, engineers, designers, marketing managers, IT officers, as well as anyone concerned with product development from conception to market. Media > Books Barnes & Noble.com Twitter Boom Twitter Boom $1.99 Shortcut Straight To The Twitter Techniques That Are ESSENTIAL To You As An Internet Marketer, And Leave Out All The Padding And Fluff!What do you think limits your online profit more than anything?Sure there could be a dozen reasons but as a professional internet marketer I can tell you what one of the main leeches on my time is..... Actually it's two thingsLACK OF KNOWLEDGE andLEARNING CURVE.I know what it's like - You see services, products and software that you KNOW will benefit your business but it's impossible for you to use them unless you know what you're doing with them.Why not simply outsource these tasks?Well you could, but here's a key point missed by MANY marketers - in fact many fulltime pros don't even recognize this...TO BE ABLE TO OUTSOURCE EFFECTIVELY YOU NEED TO UNDERSTAND THE FULL POTENTIAL OF THE SERVICE OR SOFTWARE USED IN THE PROCESS!How would you instruct a freelancer without knowing about the nuts and bolts of Twitter..... the etiquette, the capabilities of the software and the possible pitfalls?It just wouldn't work.But on the other hand, learning all these things takes times, and if you're a pro marketer time is money - cliche but true.If you're not yet fulltime you're probably struggling to find time to work on your business anyway, with your job, family, the shopping, paying the bills, washing the car, and all the other things that make up our day to day lives, let alone learn essential new techniques.But some things are pretty important for your business.And if you're not yet using Twitter as a marketing tool then - let's speak plainly - you're falling behind the competition.Well I can help, by showing you ONLY the things you need to know about Twitter as an internet marketer.The rest you simply don't need.Introducing......In this simple but deadly effective shortcut guide, you'll discover..Exactly what Twitter isWhy Twitter is an deadly effective marketing toolHow to sign up, use and 'tweak' Twitter as an internet marketer.Which aspects of Twitter are VITAL and which ones are time consuming and energy sappingTwitter etiquetteThe truth about getting FollowersProviding value (which sells)How to write killer tweetsThe best Twitter plugins (and the essential marketing ones!)Twitter tool secretsTwitter Services secretsWays to make money using Twitter and much much more.......Time is your enemy in online business. The learning curve can be steep.Let's face it - what's the point of knowing every little detail about Twitter if your business is going under through lack of time devoted to it?Your time is MONEYYou cannot waste it learning every aspect of every service and product.But you NEED Twitter as a marketing tool.So what do you do?Grab yourself a copy of 'Twitter Boom' and let us cut through the fluff and show you EXACTLY and ONLY the things you need to know about Twitter, from an internet marketers point of view Media > Books Barnes & Noble.com The Twitter Blueprint The Twitter Blueprint $1.99 Shortcut Straight To The Twitter Techniques That Are ESSENTIAL To You As An Internet Marketer, And Leave Out All The Padding And Fluff!Dear friendWhat do you think limits your online profit more than anything?Sure there could be a dozen reasons but as a professional internet marketer I can tell you what one of the main leeches on my time is..... Actually it's two thingsLACK OF KNOWLEDGE andLEARNING CURVE.I know what it's like - You see services, products and software that you KNOW will benefit your business but it's impossible for you to use them unless you know what you're doing with them.Why not simply outsource these tasks?Well you could, but here's a key point missed by MANY marketers - in fact many fulltime pros don't even recognize this...TO BE ABLE TO OUTSOURCE EFFECTIVELY YOU NEED TO UNDERSTAND THE FULL POTENTIAL OF THE SERVICE OR SOFTWARE USED IN THE PROCESS!How would you instruct a freelancer without knowing about the nuts and bolts of Twitter..... the etiquette, the capabilities of the software and the possible pitfalls?It just wouldn't work.But on the other hand, learning all these things takes times, and if you're a pro marketer time is money - cliche but true.If you're not yet fulltime you're probably struggling to find time to work on your business anyway, with your job, family, the shopping, paying the bills, washing the car, and all the other things that make up our day to day lives, let alone learn essential new techniques.But some things are pretty important for your business.And if you're not yet using Twitter as a marketing tool then - let's speak plainly - you're falling behind the competition.Well I can help, by showing you ONLY the things you need to know about Twitter as an internet marketer.The rest you simply don't need.Introducing......In this simple but deadly effective shortcut guide, you'll discover..Exactly what Twitter isWhy Twitter is an deadly effective marketing toolHow to sign up, use and 'tweak' Twitter as an internet marketer.Which aspects of Twitter are VITAL and which ones are time consuming and energy sappingTwitter etiquetteThe truth about getting FollowersProviding value (which sells)How to write killer tweetsThe best Twitter plugins (and the essential marketing ones!)Twitter tool secretsTwitter Services secretsWays to make money using Twitter and much much more.......Time is your enemy in online business. The learning curve can be steep.Let's face it - what's the point of knowing every little detail about Twitter if your business is going under through lack of time devoted to it?Your time is MONEYYou cannot waste it learning every aspect of every service and product.But you NEED Twitter as a marketing tool.So what do you do?Grab yourself a copy of 'Twitter Boom' and let us cut through the fluff and show you EXACTLY and ONLY the things you need to know about Twitter, from an internet marketers point of view. Media > Books Barnes & Noble.com New Revised Standard Version New Interpreter's Study Bible: New Revise New Revised Standard Version New Interpreter's Study Bible: New Revise $18.00 The New Interpreter's Study Bible brings the best of biblical scholarship to the service of the Church. In this new study Bible, based on The New Revised Standard Version of the Bible with Apocrypha, sixty distinguished scholars have provided background and insight on the biblical text. Features of this valuable new study Bible include extensive historical and theological annotations on the biblical text; brief introductions and outlines for each biblical book; excursuses giving further background and insight regarding particular themes and passages; and nineteen newly commissioned maps detailing the biblical world at various historical periods. Available in leather #0687278317 and on CD-Rom #068702496X. "Here are superb introductory essays and excellent notes on the biblical texts. The New Interpreter's Study Bible is a first-rate aid for all who desire a serious, scholarly encounter with scripture." - Marion L Soards, Professor of New Testament Studies, Louisville Presbyterian Theological Seminary"Of the current editions of Study Bibles, in my opinion the most helpful for pastors, teachers, and all students of the Scriptures has now been issued by Abingdon Press under the dedicated guidance of Dr. Walter Harrelson." - Bruce M. Metzger, Professor of New Testament, Emeritus, Princeton Theological Seminary"The combination of theological reflection, scriptural scholarship, and the practical engagement of life and faith found in the NISB will provide a dependable and rich resource for communicators, students and other spiritual leaders." - Rob Weber, Senior Pastor, Grace Community Church, Shreveport, Louisiana."I would like to put this in the hands of every teacher. I have long searched for a simply written study Bible that engages our thoughts and also stimulates personal spiritual growth. I became engrossed in it and was reluctant to put it aside." - Delia Halverson, Christian Education and Curriculum Specialist, Faith Discovery Ministries The feature of the NISB that got me to switch from two other study Bibles is the self-pronouncing text. I know of no other study Bible, from any publisher, that provides that benefit to the reader--especially important to those who read the Scriptures aloud to others....it adds so much to the ease of reading all those difficult personal and place names! -Reverend William CB Lowe; Camarillo, CaliforniaNeed more info? Download The New Interpreter's ? Study Bible marketing brochure. Adobe Acrobat Reader Required.Available formats for the New Interpreter's? Study Bible: Hardcover with dust jacket Genuine Black Leather Software Edition on CD-ROM for Windows Media > Books Barnes & Noble.com