SMELL LIKE YOU MEAN IT

The French and Italians are known for great style, fine wine, and, shall we say, enthusiastic spritzing. Yet in our survey, more than half the men in these countries said they spray their cologne only once. Men of Indonesia, Turkey, and Brazil all average four or more sprays. "Err on the side of caution," says Barney Bishop, author of the blog Fragrant Moments. "Start with three sprays." If the scent is softer, he adds, consider four or five sprays and pay attention to the way the product reacts to your chemistry. Want to extend the life of your costly cologne? Store it in a cool, dry place out of direct sunlight. To make it linger on your body, Bishop suggests using an unscented lotion before spritzing. The extra layer will slow your skin's absorption.

For the latest research into health, nutrition, fitness and sex, visit Men's Health News every day.

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SOPHISTICATED

Montblanc Legend

Before you even say a word, geranium and mossy evernyl quietly announce you've arrived.