When building a customer profile, you'll need to look at a lot more than demographics. These 12 questions will help you dig deeper into your customer motivations and discover things like behavior, lifestyle choices, likes and dislikes, schedules, purchasing habits, family life, social reach and more. Let's dive in.

Once you've found your early adopters and worked out the kinks of your product, it's time to find your next potential customer segment: the early majority. Here we'll look at a few characteristics of this crucial market and pose questions you can ask when trying to 'cross the chasm'.