Waggener Edstrom’s North America Lead Moves Into Business Development Role

PORTLAND, OR — Waggener Edstrom’s president of North America Jenny Moede has moved into a new role as the agency’s chief business development officer.

Moede, a 20-year WagEd veteran, will now focus on growing business globally working alongside the agency’s leadership in EMEA and Asia-Pac. The newly-created role involves both bringing in new accounts and organic growth among existing clients, as well as global integration across the agency.

An internal and external search is currently underway for a new North American lead. In the interim, agency founders Melissa Zorkin and Pam Edstrom have taken management responsibility for the region. Moede held the North American president role since July 2012.

WagEd’s global revenue dipped slightly in 2013 to $117.6m, down from $118.5m the previous year. In 2013, US revenues were $98.3m, down by 3% from 2012. Last year, the 31-year-old firm also cut its global workforce (primarily in the US and Asia-Pac) by 5% following Microsoft’s highly-publicized reorg. In January, the agency had some notable departures including longtime chief client officier Claire LeMatta.