Toyota Offers Zero-Percent And Free Maintenance To Some Buyers

Toyota (NYSE: TM) rolled out an all-new incentive program aimed at jump-starting sales that have slumped due to bruised consumer confidence from the ongoing accelerator-related recalls, the related hearings in Washington D.C., and several other issues and recalls.

The automaker calls the new program "the company's most far-reaching sales program in its history." Customers long loyal to the Toyota brand will be hard-pressed to recall any other time when such offerings were applicable to Toyotas on anything other than model-end clearance programs.

The so-called March Sales Event runs through April 5 and includes financing and leasing deals, plus customer loyalty offers.

Here's what the program includes:

Zero-percent financing for up to 60 months. This applies for "qualifying buyers" of the 2010 Toyota Avalon, Camry, Corolla, Highlander, Matrix, RAV4, Tundra, and Yaris.

Complimentary two-year "premium maintenance" program. With proof that someone in the buyer's household already owns or leases a Toyota, Lexus, or Scion vehicle, Toyota will include all scheduled maintenance,