“I know, it’s a Samsung TV so it can’t be a “real” Apple TV / iTV concept,” notes Ambrosino, “but unfortunately I just lack the skill for hardware.”

Siri might be my least favorite thing about the concept, but Ambrosino is probably on to something with the transparent overlay.

Apple clearly needs to rethink its current app icon layout because it’s cluttered and clunky. Unfortunately, Ambrosino doesn’t diverge far from it. His general aesthetic is a refreshing take that feels more at home with iOS 7.

The only thing I do not like is the grid for the weather, I think it should be more of a full-screen type of deal. Any can sleep with your hand to move from one place to the next. and instead of pressing a home button” you should be able to pinch with your hand in a pulling motion to go to the main screen

technochick

Dump the messages etc. This is a TV, not a giant iPad.

And it looks more OS inspired with that dock than iOS

technochick

On a Samsung TV, really?

Mmm why not. It’s unlikely that Apple would turn the Apple TV box into a full TV and ditch the little guy so the Apple TV might be on a Samsung sometimes. Which might be rather embarrassing for Samsung if someone adds an Apple TV to use in place of the built in ‘smart system’

OneHungLow

I think if Apple were to actually sell their own SmartTV, being able to channel flip quickly is something they should focus on. Yeah, I think the current interface is OK, it’s not great. But they have to figure out how the user can do fast channel flipping, since that’s how most people see what’s on TV.

About the author

Alex Heath is a journalist and co-host of The CultCast who lives in Lexington, Kentucky . He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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