The first-ever research study on pre as post- campaign for brand lift podcast advertising was facilitated in 2016. It indicated the significance of advertising through podcast not only on brands but also on the intention of a consumer’s purchasing power. The study also suggested the effects of specific messaging on brand advertising.

The results of the campaign research indicated the following points that must be noted:

Approximately over 60% of the listeners were inclined towards the benefits of a brand from a grocery store. The number of consumers rose from 7%.

A product in the financial services market marked increased consumer preference by 47%.

An automobile product garnered 37% increase in consumer preference after the campaign

A lawn, as well as a garden product, garnered 24% in consumer preference

Before the campaign research, 18% of the audience had a preference for a particular automobile market. The number rose by one-third of the audience. These consumers had a favorable opinion of the product.

The post study indicated a favorable preference for a lawn gardening product from 22% of the audience. This was an increase from the post study that had 16%.

The last section of the research study was conducted on a dining restaurant that garnered the highest number of consumers at 76%.

To be assured of the exact effects of podcast advertising on buyer’s intent to purchase,Edison Research facilitated the studies in three separate segments.