In a world exactly where mass production and global anonymity of merchandise manufactured on big-scale production lines have become obsolete, Barcelona primarily based designer Albert Puig desires to produce objects that supply the consumer enjoyable and enjoyable experiences, so that a sturdy bond can be created in between the piece and the user. Alterego is one particular of his newest projects: a chair that attempts to translate his individual character –his being– straight into an everyday object.This is a chair with a robust formal complexity but, at the same time, it is developed by the repetition of the very same shape. This is an essential aspect that enables the designer to accelerate its production approach. A clean and symmetrical structure, with aggressive however sophisticated lines, it has a backrest that adapts to the lumbar region and clears the spinal column, offering a greater feeling of freedom. The structure is made of beech wood, offering key lightness to the piece. [Pictures and data offered by way of e-mail by designer Albert Puig]

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