It is easy to get in a cycle of trying things and hoping a marketing tactic provides the sales you want. I know how it feels to deploy new marketing ideas and have them fail. When I was the CMO of a global company, I was promised results and ended up on page 100 of Google’s

I don't know about you, but I am always a few models behind when it comes to my mobile phone. One of the startups I mentor made fun of my iPhone 6s last night. They said: "You are ready for an upgrade. Just hop online, and your carrier will ship your phone to you in

Your website is up and running. It has a great layout, incredible images, and some valuable content. Now, should you focus on other tasks and come back to your website in a few months or should you maintain it? The answer is simple. You must maintain and manage your website. When you set your website

Can You Set And Forget Your Website? Kevin Oldham
2018-02-27T23:52:27+00:00

Today’s customers have endless opportunities at their fingertips when it comes to finding products and services that meet their needs. Not only is there lots of competition, but also there are so many streams of advertising and channels of social media, that the difference in a customer choosing one product over another may be as

If you have made the decision to franchise your business, one of the first things you are thinking about is: Who do I want as a franchisee? How do I choose the right person who I know I will be able to work with and who will also be able to make the business a

Partnering with the right franchisees Kevin Oldham
2017-10-31T15:25:22+00:00

As you prepare to franchise your business, you should build out your franchise support system. Developing these assets upfront will help you support a scalable, grow-oriented franchise system. Brand guidelines To maintain brand integrity across your franchise network you should publish brand guidelines. Present the brand guidelines to new franchisees and post them on your

Scout the Competition Start your journey towards franchising by doing a competitive market analysis. This is where you identify your competitors and understand their customer base so that you can help your prospective franchisee see why your business is superior to others in the field and why it will be a success when franchised. In

With your business in full growth mode, you may find yourself looking ahead to the future and wonder, “what’s next?” Maybe you feel like you are getting itchy feet, ready to take on a new challenge or tackle the next hurdle to propel you into further growth. Maybe you are ready to franchise. In the

We are excited to announce that ROCK Creative Network has chosen recently crowned Top Local Agency, Diffactory, as a strategic partner – reinforcing some industry buzz that is asking, ‘what’s the secret’ of our quick growth in a marketplace that some consider to be already overcrowded. Diffactory, a Kansas City area firm, was recently named

Growth doesn’t happen by accident. Many small, intentional processes and techniques must come together at the specific time using the correct vehicle to move the sales needle in the right direction. Plan, execute, measure, repeat--over and over. Fail to plan and you plan to fail, as the saying goes. What is driving sales today might

As you may know, Diffactory has been providing high quality digital marketing services to clients just like you in Kansas City and throughout the country since 2015. However, today we’re excited to celebrate our designation as a Top Local Agency in Kansas City by UpCity! What Does This Mean? UpCity’s Top Local Agency marketplace is

Diffactory Named A Top Local Agency Kevin Oldham
2017-06-17T17:19:46+00:00

Everyone loves a good story. This is why we embrace movies, plays, books and music. Stories have inspired and connected tribes of people since the beginning of time. What if you had the power to tell your company’s story in a way that was easy and fun to an audience that actually wanted to hear

Storytelling to Grow Your Business With Instagram Kevin Oldham
2017-06-06T18:08:22+00:00

Whether you’re an entrepreneur just starting with an idea or a well-established retailer with a thriving brick-and-mortar location, e-commerce sales should be an integral part of your business growth plan. Why should your business be in e-commerce? Here’s our top 5 reasons: Growth of the business model. Projections from almost all e-marketing researchers are predicting

Top 5 Reasons Every Business Should Be in E-commerce Kevin Oldham
2017-05-16T19:56:03+00:00

Economic uncertainty is a way of life for most small business owners. From small swings in the sales pendulum such as seasonal changes, to large swings brought on by recession, you can be sure that circumstances outside your control will try to wreak havoc on your business. However, thanks to recurring revenue, you can guard

Not all revenue streams are created equal. When determining the overall health and stability of your company, recurring revenue dollars go far beyond basic math in creating value for your business. Simply stated, the more predictable the dollar is, i.e. the more likely that you will receive that dollar every month from your customer, the

Over the past 5 years, automatic payments for recurring sales have become commonplace. Everything from diapers to razors can be shipped to your door on a pre-determined schedule and payment is billed to your credit card or debited from your bank account. Services for cellphone service, cable, and other utilities offer this easy “fix it and

Adding new products are services—especially those that involve recurring revenue—can be a great way to build sales and move your company forward faster. Small businesses have been using this concept for years, and even large brick-and-mortar retailers like Sephora, Amazon, and Walmart are adding new revenue streams—including subscription programs--to their offerings with great success.

With the explosion of “box of the month” plans like Stitch Fix, BirchBox, and Dollar Shave Club, you might be considering how a subscription plan could work for your business. Adding a subscription-based line of revenue to your business can be a terrific way to increase profit, decrease risk and better connect with your customers.

Successful small business owners often find themselves at a crossroads: Invest capital and grow, or forgo investment and stay small. Many owners choose the latter because they are afraid of risk, afraid of the cost, and afraid of the time it will take to grow their business. For many businesses selling a product or service,

At Diffactory, we specialize in helping entrepreneurs grow their businesses. One of our specialties is assisting companies that are considering expansion by franchising or licensing all or part of their business. In this two-part series, we will explain the differences between licensing and franchising, and how each can be used to effectively grow your business