Tuesday, April 17, 2018

Maja Salvador adds flair as the first endorser of Blair Cosmetics

In line
with the brand’s continuous expansion this year, rising local make-up brand
Blair Cosmetics has welcomed multi-awarded and versatile celebrity Maja
Salvador as the newest member of their growing family.

After
focusing on direct-selling and online selling for their first year in the
market, the Japan-made cosmetic brand specializing on smudge-proof lipsticks
and moisturized lip mousse, is looking at making their brand fly this 2018.

In order
to reach a wider audience, the Blair Cosmetics team headed by its founder
Steffi Blair Ong chose a reliable and relatable face to represent their brand.

“We
wanted to be represented by someone who is confident, someone who is beautiful,
someone who is hardworking and of course, someone who is a fine representation
of a Filipina beauty,” she said.

Not only
that, Blair emphasized that the Wildflower star
has also inspired a lot of women, not only in her generation but also people
who are beyond her age.

The
highly-acclaimed actress, for her part, is very much grateful and excited for
the opportunity, since it’s her first time to be tapped to become the face of a cosmetic brand.

On top of being the brand’s official face, Maja also
hopes to be able to collaborate with Blair Cosmetics for her very own mascara
line in the future. According to Maja she hopes to call it “Majascara.”

The next coming months is set to be exciting for Blair
Cosmetics as they are launching new products including a handy mini lipstick
line for the perfect day event or night out and all-coverage pressed powder
perfect for that fresh glow.

Blair Cosmetics prides itself of setting the bar higher
in the local make-up brand scene by providing a good source of income for its
dealers through its direct-selling and online selling aspect.

Staying true to its promise of making beauty available
for everyone, make-up lovers can now also get a hold of their favorite Blair
Cosmetics items by visiting any Watsons stores nationwide.