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Media

Mediaedge:cia UK

Paramount, Cloverfield

Monster Planning

How to promote the monster movie Cloverfield, without a visible monster? Mediaedge:cia UK tapped into consumer responses to 'emergency news reporting', simulating an impending monster attack on New York. The result? Cloverfield opened at the top box office spot in the UK, grossing £3.5m in its first weekend.