jeudi 26 mai 2016

Milan, 19 April 2016 – The most international event in Italy connecting supply in demand is constantly evolvingin order to anticipate and interpret the most interesting trends. This is TUTTOFOOD’s winning formula. The show takes place every two years – during odd years – in the fieramilano convention centre in Rho.

With a layout featuring 12 areas – two of which are new for 2017 - that cover all specializations in the industry, in only 5 editions, TUTTOFOOD has made its way into third place among B2B food fairs in Europe, and is, by far, the top show in Italy. This leading position is the result of the quality of business it offers along with (big) numbers.

It’s the professionals, most of whom are in unanimous agreement, to proclaim this loud and clear: 94% of exhibitors say they are satisfied with the quality of visitors to the stands, 88% say they are satisfied with attendance and 86% are satisfied with the contacts they have made. In fact, TUTTOFOOD’s visitors are decision-makers in the food & beverage world and it’s here where they where they want to invest: 38% have complete control over the budget, 44.7% play a role in the process and only 17.3% play no role in the buying process.

This success is also reflected in how many of the big players have confirmed so far in advance that they will participate in 2017. They come from the major producing regions of Italy as well as from food associations and international companies and collectives.

Today – more than a year away from the next edition – more than 40% of the exhibition space occupied in 2015 has been reserved, even without having Expo occurring at the same time. Participation by international producers highlights the central role the show plays on the European landscape. These producers now associate Milan with food thanks to the Expo2015 initiative, which has designated the Italian city as a place for international relations when it comes to food and food policy.

There are to be many innovations for the next edition. The product categories in Fruit Innovation – the vegetable and fruit section of the show that brings together products and technologies – will serve to round out the show with fresh foods. TUTTOHEALTH is to also make its grand premiere. This area goes beyond the organic concept – with lines offered in the stands of almost all exhibitors – to embrace a concept of overall wellness, all the way tonutraceuticals with participation by qualified partners.

Two of the areas that have historically been top draws at TUTTOFOOD are also seeing growth: TUTTODAIRY, which is today taking on new challenges like the “free-from” trend and new markets that are discovering Italian cheeses; and TUTTOFROZEN, which features a healthy and sustainable way to preserve foods by combining freshness, natural qualities and convenience. So this is an area that is ever more in line with the lifestyles of tomorrow’s consumers.

Another exciting innovation at the show is Spazio Nutrizione. This is a true macro-area dedicated to knowledge and sharing, and it has 4 themed areas, each of which is focused on specific needs: Adult, dedicated to the role nutrition plays in prevention in adults; Kids, which will touch on aspects having to do with children; Earth, for nutrition that is healthy, natural and sustainable from all points of view; Sport, which will offer important ideas and information for amateur and professional athletes. Created thanks to a scientific partnership with Akesios Group, the Spazio Nutrizione event will take place during even years at the Centro Congressi Mi.Co., which is to make its debut from 5 May to 7 May this year.

The next edition of TUTTOFOOD is to take place in fieramilano in Rho from 8 May to 11 May 2017.

For updated information on the show:

www.tuttofood.it and on the major social media channels (#TUTTOFOOD, @TuttoFoodExpo).

TUTTOFOOD:FACTS & FIGURES

International B2B show dedicated to food & beverage, organized by Fiera Milano every two years (odd years) in the convention centre in Rho

The top Italian B2B show in the industry, with 78,493 professional visitors in 2015, 30% of whom came from abroad, IFS-certified

Top business platform in the industry in Italy with 2,100 hosted buyers who in 2015 - via 11,790 business matching appointments – met with 2,838 exhibitors from 37 countries representing more than 7,000 brands

vendredi 13 mai 2016

AGREEMENT BETWEEN FIERA MILANO AND VERONAFIERE IN 2017 TRANSPOTEC AND SAMOTER WILL BE HELD SIMULTANEOUSLY IN VERONA

19 November 2015An important new chapter in the Italian exhibition sector is currently opening out. Fiera Milano and Veronafiere have signed a collaboration agreement for the contemporary scheduling in synergy of the next editions of their respective events Transpotec Logitec (www.transpotec.com) and SaMoTer(www.samoter.it), which will now be held 22-25 February 2017 in the Verona exhibition centre.

Transpotec Logitec (biennial, owned by Fiera Milano) is the leading Italian exhibition dedicated to road transport and logistics. SaMoTer, International Earth Moving and Building Machinery Exhibition (triennial), is the historic event owned by Veronafiere and the landmark for construction machinery. The last edition was held in conjunction with Asphaltica, the event organized in collaboration with Siteb (Italian Bitumen, Asphalt & Roads Association) dedicated to machinery and technologies for road paving and infrastructures.

Prompted by a desire to meet the needs of builders, that have to maximise their investments in such complex times for the construction and transport sectors, two of the leading exhibition centres in Italy join forces and combine their respective expertise in related fields to offer operators an integrated product overview better able to respond to their needs. The two events will retain their respective identities and specific trade character but will share exhibition spaces and entrance gates, as well as coordinate promotional and sales initiatives.

“Lining up these two shows, which target inter-linked sectors (as the Verona exhibition centre has already experimented), helps optimise the market leverage represented by professional trade fairs,” said Corrado Peraboni, CEO of Fiera Milano. “Transpotec Logitec and SaMoTer will both benefit in terms of added value and appeal for sector operators. I would like to emphasize that this is the outcome of an agreement between two of the leading trade fair companies in Italy, which share a particular conviction: namely, that our response to international competition requires us to develop important and appealing events in Italy in those areas where we enjoy leadership. And if this impetus is weakened by the fragmentation of the trade fair offering, we must work together, as in this case.”

“Veronafiere has always demonstrated its willingness to create a system in the best interests of its client companies and the reference industry. This is our vocation and our corporate culture. It has enabled us in more than one hundred years of operations to adapt our products to the times and market changes while retaining leadership in those sectors where Veronafiere, thanks to its central location and specialization, is acknowledged throughout the world,” said Giovanni Mantovani, CEO & Director General of Veronafiere. “This agreement demonstrates that we know how to create conditions that enable the entire construction and transport value chains – where products often refer to the same parent companies – can make the most of their opportunities provided by effective and efficient trade fairs which, as in this case, are tools that can generate positive impact to the reciprocal benefit of all stakeholders involved.”

The appointment for all sector professionals is in Verona 22-25 February 2017.