Thoughts

In this video, we’ll cover lessons learned from taking multiple brands from a few thousand per month in ad spend to $100,000+. 2-3x return The first step is to set your goal return on ad spend where you will be profitable at scale. If you set it to high, it’ll be an...

In this video, we're going to give you our must have strategies for avoiding the inevitable stress, anxiety and doubt that comes with running paid traffic for your brand. If you're spending hundreds or thousands of dollars a day online, it's tempting to check in...

In this post, we're going to talk about whether you should hire an agency or build out a paid acquisition team internally. More often than not, brands find themselves in one of these situations: Working with an agency: You're currently working with an agency and...

Today, we're back with another AdCheck, this is a series where we look at the good and the bad of ads across the Internet, to help you make your campaign creative better. So, today we are looking at an ad from one of my very all-time favorite brands, Jeni's Ice Cream....

Instagram Story ads are a HUGE opportunity for brands, but they're totally different from newsfeed ads and need to be treated as so. Today, we're going to be talking about the perfect length for an Instagram Story ad and how to instantly connect with your...

In this post we're going to answer a super common question, "What's a good return on ad spend?" AND we're even going to give you access to our handy-dandy calculator, so you can plug in the numbers at home. Return on ad spend ROAS ROI Whatever you want to call...

In this post, we're going to be talking about Facebook attribution and how it works. We're also going to answer two of the most popular questions that we get. Why aren't my analytics lining up? How can I tell if Facebook is really responsible for that sale? The most...

Today, we're going to be looking at an ad that caught our eye on the internet, and we're going to dive in, tell you what's working, what could be better, and how you can take this and all the ideas that we share and inject them into inspiring the next creative...

Why we do this: In-house marketers and entrepreneurs have it tough. Managing just one ad account, you’re stuck in your vacuum, unsure if what you’re seeing in your ad campaigns is normal or not. As an agency, we’re in a privileged position to work with many...

Last year, we took a recently launched eCommerce brand and helped them scale to over $7 million in revenue. 80% of which can be directly attributed to our campaigns. So many other stores struggle for years to get to the low millions. How does a new site scale to...

If you own a business that values their online presence, we’re almost positive that you’ve either thought about or tried running ads on social media. But we will be the first to tell you that social advertising is not a casual DIY project. Info-marketers and Facebook...

Do you know what’s worse than the Instagram update? Asking your audience to turn on post notifications. We all have enough things dinging, pinging and screaming for our attention when it comes to our phones. (If you already asked, don't sweat it.) Asking your audience...

At a Perry Marshall marketing event a few months ago, he opened things up by talking about rockets, gravity and propulsion. Which then led to an audio resonance demonstration that involved a slinky. Yes, this was actually a marketing event, not some weird adult...

So a lot of eCommerce companies come to me asking for some tricks or key elements to making their online ad campaigns profitable. They’re hoping that I can give them a few ninja ad tricks to make their campaigns instantly pump out sales. While sometimes that’s...

WeWork is a coworking community with locations all over the U.S., London, Amsterdam and Israel. Freelancers, solopreneurs and small teams work out of this shared office space instead of fighting for tables at Starbucks or working in isolation in a small, private...

Everyone knows that ads on Facebook, Twitter and Linkedin can be a great way to reach your target market and to help further drive sales. But, ad campaigns are no longer just for the marketing team. Ads can be used to reach a completely different, but equally...

Today I’m going to show you exactly how we achieved free trials for a SaaS client for just $5.70 and acquired paying customers for $9.60 with retargeting. With a customer lifetime value in the high hundred’s for this product, the ROI is astronomical! And we were able...

Getting press for your company is really time consuming, expensive and can prove to be a difficult process. Maybe you've tried shotgunning out press releases to 200 journalists and not gotten a single reply.Or maybe you've tried hiring a PR firm for a few grand per...

Conferences are a great place to learn new things, meet interesting people as well as grow your lead generation and sales. Unfortunately, they are time consuming and can be expensive. Including travel, you’re usually looking at about 3–4 days where you’re pulled away...

Watching Missy Elliott during the halftime of this year’s Superbowl got that 1,2 Step song she did with Ciara stuck in my head. Rock it, don't stop it, Everybody get on the floor, Wake the party up, We about to get it on, (Let me see ya'll) 1,2 step, (I love it when...

If you already have retargeting campaigns running for your software business, congrats you’re a step ahead of most. Retargeting has the opportunity to deliver a low CPA and a high ROI. However if your only retargeting to those who have visited your site in the last...

I was scrolling through my Twitter feed the other day when a Tweet from Kate Upton caught my eye. Why? Well, for starters it was Kate Upton. But mainly because it was a Twitter ad, a sponsored Tweet, for an app called Game of War. Kate is the face of the game which...

Facebook ads and retargeting are a fast growing user acquisition channel for many software companies. Why? The targeting options: target recent site visitors, by industry, by title, age and more. It’s where people are spending time. Either for a brain break or...

Hacker News, Reddit and Product Hunt are community based sites that have the ability to drive tons of traffic to your site. Here’s what my traffic looked like after an article got up-voted on a sub-reddit (not even on the front page). In this post Nathan Barry says...

My company creates and optimizes ad campaigns on social networks. But I’ll be the first to tell you that for a lot of businesses, email marketing is the main revenue driver. If you send out an email to your list, you’re going to get a 10x-30x higher response than if...

About a year ago, I made my first iPhone app. I did it for incredibly cheap (about $250) and got over 100,000 downloads and made a few grand in revenue. My friends kept asking me how I did it so I decided to write a blog post to show others the step by step process...

Getting awareness and organic downloads for an app is hard. Really hard. So if you're trying to get downloads for your app, the last thing you'd probably think of trying is to create another app to promote your original one. But that's what I just saw a company pull...

Twitter just rolled out a new feature to their advertising options which makes it easy to get in front of the right journalists and bloggers. For awhile, you've been able to use Twitter ads to target the followers of certain accounts. So I could say "Hey Twitter, my...

Today, hundreds or thousands of people will visit your website. They come from PR, SEO, partnerships, events, ads, word of mouth and more. And 98% of them won’t join your newsletter, buy your product, request more information or follow you on Twitter. That leaves...

From producing an iPhone app, I know how difficult app marketing and driving downloads can be. Discoverability in the App Store is a mess and it seems like only apps at the top of the charts get downloads. Harder still is being able to track which activities are...

Retargeting allows you to stay in front of hot prospects who've recently visited your website but not taken a key action like buying or joining your email list. But there are actually many different kinds of retargeting. Web retargeting: This is where banners are...