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Jeter's Next Big Swing

"I don't miss playings," says the retired Yankee, as the press-shy captain leads website The Players' Tribune, where DeAndre Jordan and Tiger Woods break news (sorry, ESPN) and backers are betting on a media home run

Lauren Conrad, who left The Hills in 2009, still came in at No. 2.

The E! reality star, who wrapped up her fifth season of Keeping Up With the Kardashians this year, made her cash by promoting everything from Skechers to Kotex, and also shilling for a skincare line and Quick Trim with her sisters. She can earn as much as $75,000 an appearance.

Former Hills star Lauren Conrad came in at No. 2 with $5 million, thanks to her burgeoning fashion career (she has a hot-selling line at Kohl's), and trilogy of young adult books. Her most recent one, Sugar and Spice, has sold more than 1 million copies in hardback, according to Nielsen numbers.

Bethenny Frankel, who rose to fame on The Real Housewives of New York before getting her own Bravo spin-off, earned $4 million last year. She made the most cash, though, from her "skinny" series, which includes nutrition books and a margarita mix.

Round out the top 5 are Audrina Partridge (thanks to a Carl's Jr. endorsement, her deal with producer Mark Burnett and a hosting gig on internet network Yobi.tv) and Kate Gosselin ($250,000 per episode of her TLC show, speaking and book deals and her Dancing With the Stars fees), who each earned $3.5 million.