Disha’s Corporate Avatars by Jaico

What was the need for such a book?
The book Corporate Avatars was needed because yet another of the bright alumni of IIMs wanted to become a writer and dump all her management-experience borne gyan on us hapless chaps who have nothing better to do than to listen to the rant of a person who is frustrated with everything going around her in the corporate world. In short, this book was not needed.

Or wait a minute, am I just being a whining kid here? All the bosses had a fight at my workplace about a couple of days back. It was loud, it was public, and it was ugly. I am not speaking of the Supreme Court Chief Justice controversy here, though that sticks for an example as well. Somehow a fight between seniors or the elders is always uglier when compared to that between the relatively younger ones. A tussle between younger people can always be swept under the rug with a nonchalant – ‘Don’t fight like kids. Grow up!’ But what do you tell these senior-most people in the team who can’t keep their volumes in check while having an altercation or a difference of opinions. They have all the right in the world to fight and I do not in any way mean to take away the child inside them but there are children outside too and that they are taking keen interest in their behaviour is something they should give a thought about. Disha has a name for at least one of these members of the corporate fight club – Mr. Matchstick.

In her book, Disha has a long list of people you will encounter in a corporate world. She explains the symptoms, gives a name to the disease, and also provides antidotes. Whether the antidotes work is for you to try them out and decide. The book is an easy and short read. It will keep your funny bones tickling every once in a while.

I would have liked the book to be a tad more humorous than it is and also a tad more serious than it is. Also, the usage of Hindi words and phrases in Roman for characters may confuse the non-Hindi readers, thereby limiting its humour quotient for somebody who doesn’t understand a phrase like Mr. Gadha Prasad and its connotations. Maybe a footnote with meanings would have helped. Also, the book needs a sharper editing as I could find multiple occurrences of spelling error and word repetition.

In the initial days of my corporate journey, I had a colleague who used to get extra touchy while working. There were times I would find her feet almost tapping my toes while having an intense discussion about some product requirement. I couldn’t understand this behaviour. Initially, I presumed it to be an act she was not aware of and ignored it. However, things didn’t stop. I didn’t want to escalate this to the HR department and tried to take control of the situation. I decided to always keep a distance of about four feet from her during any discussion thereafter and things got better. Ms. Stand Closer & Closer finds a place in this book and I could easily relate it to my personal experience. For anyone out there preparing to enter the corporate world, reading Corporate Avatars can help you transition better in a world of ironies and hypocrisies.

While a lot of issues that have been spoken of in the book remain a challenge for researchers in the field of human psychology and behaviour, and while their answers are rarely simple, Disha has managed to pack easy-to-implement solutions to the anthropocentric problems that we face everyday at our workplace. The book manages to preserve its wacky tone throughout.

Whether we are a new entrant to the industry or have spent long years working inside it, we walk into or are put into situations with people where we hit a deadlock. Either we fail to reach a solution or act in haste to damage our working relationships at workplace. In such times, this book can provide some cursory, plug and play if not foolproof solutions. The objective of the book is to prevent you from coming in harm’s way and it keeps its promise.

I would have loved a note on the avatars the author is seen in by her colleagues. It could have added some self-deprecating humour to the book and would have made an interesting read; to Jaico and Disha, if you are reading this, in the next impression perhaps?

Thanks Jeeva – great work on the Live reports for BLF in double quick time. Do thank your colleague and volunteers. I was amazed to see the way the 2 of you kept getting reports from your team and kept editing / uploading them without a break.