I don't use pre-fab loops and beats when I make tracks, but if I did (as many people do), this would be the kind of site I would use. I like that the loops are listed right on the front page instead of having to go into the site to find them. I also like that they are categorized. The header image is nice and the soda cans are a nice touch.

My only gripe is that I wouldn't pay $9.99 for 1 beat and neither would other people I know who create music. If I were to spend that much I want a nice small pack with at least a few beats in it. Not everyone makes money writing music and a lot of musicians have low budgets.