Dublin-based VendorShop already offers a shopping cart application for Facebook merchants. By coupling that with Planet Payment’s international and multicurrency payment processing services, the duo will be able to offer businesses the option to market their products to Facebook’s more than 800 million global users. Facebook merchants will be able to accept credit cards from anywhere in the world that have been integrated into Planet Payment’s international transaction platform.

“Facebook users already spend a huge amount of time on Facebook with more than 50 percent ‘liking’ a business page to find out about sales and promotions,” said Chris Small, CEO and founder of VendorShop. “So if I’m going to tell you about a product on my Facebook page, it makes sense to make it easy to buy right there. Redirecting customers off Facebook adds additional steps to the process and potentially increases the likelihood a merchant will lose the sale – so keeping the shopping experience contained solely within Facebook is very important.”