It's quite the day for new phone plans—first T-Mobile offered up a year of free LTE for people who convince a friend to abandon one of the other big three carriers, and now Sprint has announced an unlimited talk, text, and data plan for just $60/month.

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Sprint's new plan is open to both new and existing customers, and it's competitive in its timing as well as just in dollars—it's $20 less than T-Mobile's unlimited plan. AT&T and Verizon, on the other hand, don't even have unlimited plans. To get Sprint's no-holds-barred deal, you can purchase a new phone via Easy Pay, pay full retail price for a new device, or bring over a compatible device. Next step, aggressive internet surfing. [9to5Mac]