The pick and drop points for the buses will be the Domino’s Pizza outlets across different locations in MumbaiETBrandEquity | September 10, 2016, 08:43 IST

On the auspicious occasion of Ganesh Chaturthi, Dominos Pizza India has launched a one-of-its kind initiative to make commuting between two pandals easy and comfortable for thousands of devotees in Mumbai.

As a part of the initiative, Domino’s Pizza has organized AC buses to help thousands of devotees commute comfortably between two pandals. The pick and drop points for the buses will be the Domino’s Pizza outlets across different locations in Mumbai. The buses will cover around 27 different locations of Mumbai - Borivali West (End of Western Line), Ulhasnagar (End of Central Line) and Nerul (End of Harbor Line) on various days, starting September 6, till September 14.

One of the most awaited festivals in Maharashtra, Ganesh Chaturthi commenced on September 5th this year and will culminate on September 15 with the immersion of Lord Ganesha’s idols. Last year, the various pandals across Mumbai were visited by approximately 30 lakh Mumbaikars who celebrated the occasion with great fanfare, and the number is expected to grow further this year.

Speaking on the community service, S. Murugan Narayanaswamy, senior vice president – Marketing, Domino’s Pizza India, said, “Domino’s Pizza India is a responsible member of the society. True to its commitment of serving the community, the company has organized air conditioned commuting options for people looking to travel to the different pandals. This is a small attempt by us to try and make Ganpati Darshan convenient for Mumbaikars and a little joy to their festivities.”