A new smartphone brand that goes by the name 10.or (pronounced Tenor) has made its entry to the smartphone market with 10.or E smartphone, which boasts impressive set of specs for the asking price. It runs stock Android Nougat, and the company has promised Oreo update. It also has Google, Assistant, selfie flash, rear-mounted fingerprint scanner, and support for dual-SIMs, 4G LTE and VoLTE.The 10.or E has 5.5-inch Full HD 2.5D curved glass display with Gorilla Glass 3 on top, and is powered by octa-core Snapdragon 430 processor, paired with Adreno 505 GPU. It comes in two variants: 2GB RAM/16GB storage and 3GB RAM/32GB storage. There's also a microSD card slot for storage expansion.For photography, it gets 13MP rear camera with LED flash, PDAF and f/2.0 aperture, while the front camera is a 5MP f/2.0 sensor accompanied by LED flash for improved low light photography. A 4000mAh battery keeps the lights on, that's rated to deliver up to two days of regular usage.The 2GB RAM 10.or E has been priced at Rs. 7,999, while the 3GB RAM variants costs Rs. 8,999. It will be exclusively available on Amazon India soon in Aim Gold and Beyond Black colors. Launch offers include 64GB of 4G data and unlimited calls for 56 days at Rs. 343 from Idea, free three bestselling eBook worth Rs. 250 on Kindle, no cost EMI, and en extra Rs. 1,000 off on exchange.