Talk to your clients, not to yourself – why you need a client-focused logo All businesses need a logo. It makes you look like the professional operation you are, whether you work in the City or from a home office. It also steers the rest of your branding, providing colours, style and font. But it’s very important to remember to aim your logo at your clients. It doesn’t matter if you don’t like your logo, as long as your clients do. Your logo has work to do! Your logo is going to work hard for you. This means it hasRead More

Start from the B of bang – why startup businesses need good graphic design Starting a new company can be a busy time, and it may be tempting to shelve everything that isn’t your core business until you’re up and running. However, creating a strong brand is what’s going to bring in the business, so it should be high on your list of essentials. Why is good design important? You know you’re good at what you do, and you have to let your customers know that from the very start. A professionally designed logo and brand will give you credibility,Read More