The business case for sustainability is (shockingly) still either not recognised strategically (i.e. it is understood as an additive factor for operational efficiency or marketing/PR but not as a strategic value creation/destruction factor), or in many cases it is little understood at all.

Sustainability is a transformative agenda. It requires companies to not only develop new priorities, but also to become corporate activists – to act to affect the wider system within which they operate.

Sustainability management has in many ways entered the mainstream, but practitioners are often hampered by resistance, apathy and misunderstanding. There are many examples of excellence in specific areas, but few companies are pursuing a transformative agenda at significant scale.

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