At any given moment of the day, there are about ten to fifteen programs open on my desktop. Add in the eight to ten tabs in my Google Chrome and I am no stranger to the Blue Screen of Death. I accept that as a hazard of my job. So when I was watching the following ad from Intel in “full screen mode”, I was actually getting confused (which isn’t hard for me) and thinking this was taking over my desktop. You need to see it to understand what I mean.

This great advert dubbed “The Chase” was created by independent San Fransisco agency Venables Bell & Partners and directed by London-based Smith & Foulkes. Viral material for sure and without a doubt, geared towards the techno geeks who have the attention span of a goldfish. Fast moving, flashy and fun! The ad aims to showcase the “incredible multi-tasking power” of the new Core i5 processors. Enjoy.