Inter Parfums, Inc. announced that its newly created Hong Kong subsidiary, Inter Parfums USA Hong Kong Limited, has entered into a 12-year exclusive worldwide license to create, produce and distribute perfumes and related products under China’s leading luxury brand, Shanghai Tang. The agreement commenced on July 1, 2013, and the company plans to launch its first fragrance under the Shanghai Tang brand in spring 2014.

Founded in 1994, Shanghai Tang is a leading Chinese luxury brand with international recognition and distribution. As the global curator of modern Chinese chic, Shanghai Tang champions the richness and beauty of the Chinese culture through its contemporary lifestyle offer of apparel and accessories for men, women and children, as well as home collections.

Jean Madar, chairman and CEO of Inter Parfums, stated, “China is a strategic priority for Inter Parfums, and as this is an important new relationship for us we have established a new subsidiary in Hong Kong, Inter Parfums USA Hong Kong Limited, to manage the global operations of the Shanghai Tang brand. Shanghai Tang translates China’s rich history with a vibrant sophistication that reflects the contemporary Chinese art de vivre. We believe that Shanghai Tang is a truly unique brand with exceptional potential to become a global beauty brand in the luxury segment, and we are committed to making this a highly successful venture.”

Raphael Le Masne, executive chairman of Shanghai Tang, added, “Shanghai Tang offers a unique multisensory shopping experience where signature scents are an important component of the Shanghai Tang universe. As we see the rise of a new Chinese pride in China, complemented by a growing intrigue and appetite for Chinese culture globally, we are happy to be partnering with Inter Parfums to grow and develop our global fragrance business.”