My guess is that if you’re watching One Minute Mondays you’ve probably spent a ton of time looking around the web for great test ideas — so many ideas, that you don’t even know what to run next. That’s where prioritization comes in. How do we do that? It’s pretty simple. We want to estimate what the ROI of each test will be.

For this week’s One Minute Monday, Westly Richards from our Education Team gives you a tour of everything you can find in Optiverse: a hub of testing ideas, Optimizely how-to articles, videos, and real advice from the optimization community.

For this week’s One Minute Monday, Ryan Krebs from our Partnerships team shares advice on coming up with your next test idea.

See this napkin? This is they key to your testing success because it is a canvas for your testing ideas. Ideation is an important part of testing. To get started thinking about test ideas, we recommend you first identify your key business metrics on your website and then start brainstorming tests to affect them.

One of the most important parts of setting up an experiment is deciding where you want it to run, as in which pages specifically are you deciding to target. You can be as narrow as a single URL or as broad as your entire site. It all depends on which of the four URL match types you use. In this One Minute Monday, we’ll cover what these match types mean and why they’re important for you.

So you’ve built out a new feature, a new flow, a new experience in your mobile app, you’re feeling really good about it. You’ve released to Apple, it’s live in the Store… and people hate it. It’s got a show-stopping bug. This update, for whatever reason, is tanking hard, and it’s taking your App Store rankings with it. But all of this could have been avoided.

This week, a #OneMinuteMonday on Optimizely’s annual conference: Opticon.

There are more than 225 million people set to attend conferences this year. There’s probably more than 1.5 million conferences that are going to happen in 2015 alone. Yes, there’s a lot of gatherings for professionals to better themselves… But there is none like the one I’m about to talk about: Opticon 2015.

Welcome to One Minute Mondays, because on Monday, you only have one minute. Each Monday, we’ll post an education-packed tip presented by someone from the Optimizely team. Learn something new and connect with the Optimizely team — all in 60 seconds!

This week, Opportunity Cost and Testing from Khattaab Khan, a Strategic Consultant at Optimizely.