paper doll serena + digitally preserving tennis memories

How fun is this?! HP‘s “The Computer is Personal Again” campaign with Serena Williams included this paper doll page with four outfits: (from left to right) an Aneres creation, her Nike2004 U.S. Open dress, her white 2007 Wimbledon dress, and its pink French Open counterpart.

Moving the outfits onto Serena triggers a short video with comments about each dress from Serena, Jill Smoller (her agent), and her sister Lyndrea Price. Try it out here.

Meanwhile, I think that HP can take this a step further by customizing the Gwen Stefanitourbook for tennis fans. Imagine your pics folded into a tournament program. An on-site kiosk can print one out for you (it should cheap enough these days) or have a high-res PDF e-mailed. I’m so over the bland programs they hand out.

Anyway, I haven’t quite fleshed out the idea, but I’m just putting it out there. I think it’s cool to get autographs on balls, t-shirts, and caps, but I feel like there could be a novel way of digitally documenting a tennis fan’s experience.