Nike Flyknit technology was inspired by feedback from runners craving a shoe with the snug (and virtually unnoticed) fit of a sock. Nike embarked on a four-year mission with teams of programmers, engineers and designers to create the technology needed to make the knit upper with static properties for structure and durability. Then the precise placement of support, flexibility and breathability—all in one layer—was refined. The result is a featherweight, form-fitting and virtually seamless upper. This unprecedented precision maximises performance while reducing the material waste of traditional cut and sew by an average of 60%. The equivalent of six recycled plastic bottles are used in every pair of Flyknit shoes, saving millions of kilos of material from reaching landfills.

Nike Dunk Origins

Be true—to your school colours, to your school of thought. That's been the ethos driving the Nike Dunk since it launched in 1985. Back then, 12 college basketball teams broke an unwritten rule and matched their Dunks to their kit. A riot of colour ensued, and the Nike Dunk has been a symbol of individual expression ever since. Players, skaters and collectors picked up on the shoe and continue to influence it today.