Oriental Trading Company Announces Enhanced iPad App for Christmas

Earlier this year Oriental Trading Company introduced its revolutionary
iPad app offering a dynamic, unique shopping experience to assist
consumers with their Halloween party planning. Today, Oriental Trading
announces a new, enhanced version of the free app, available on iTunes,
for the upcoming Christmas season. Once again, shoppers everywhere can
conveniently use their iPad tablets to purchase Christmas party
supplies, order gifts, stuff stockings, and have fun with over 40,000
products from the company’s vast assortment.

The streamlined usability and convenience of mobile shopping continues
to resonate with consumers. Oriental Trading Company recognizes this
revolutionary digital shift and is continually working to provide
customers with innovative tools to make their shopping experience easy
and fun. Since its initial launch in September, the Oriental Trading app
has proven to be popular with consumers, consistently ranking among the
most downloaded free catalog apps in the iTunes app store.

“Customer satisfaction remains our top priority,” said Sam Taylor, CEO
of Oriental Trading Company. “We listen to our customers and respond
with complete solutions that meet their needs and provide value to their
daily lives. The iPad’s portability is a proven time-saver for our busy
customers who are planning parties and events during the holiday season
for their families, school classrooms, businesses, and churches.”

Trim the Tree allows shoppers to select ornaments (to scale) with a
swipe of the finger and position them on a beautiful Christmas tree in
a home setting to create the perfect look. A clever in-app light
switch can be flipped on to set the holiday mood once the tree is
trimmed.

The swipable, interactive runway of Christmas costumes for kids and
adults provides quick viewing of hundreds of dress-up options.

Favorites and social networking features allow customers to create
lists of favorites products, drag and drop their favorites into the
shopping cart, and share their favorites with friends and family
through Facebook, Twitter, Pinterest and email.

The company’s www.orientaltrading.com
website offers guaranteed lowest prices on over 40,000 products, half of
which are exclusive and cannot be found in stores. To provide additional
savings for mobile shoppers, Oriental Trading has included a free
shipping offer within the app.

CIO, CTO & Developer Resources

“We are driven by our mission to make it easy and affordable for
everyone to celebrate, have fun, and express creativity throughout their
lifetime,” Taylor stated. “Offering the new iPad app to our customers is
one more way to help them save time and money this holiday season.”

Oriental Trading Company is ranked #7 among the Top 100 Online Retailers
for Customer Satisfaction, is one of the Top 50 Catalog Companies, and
by the end of the month will become a Berkshire Hathaway company.

About Oriental Trading Company

Oriental Trading Company is the nation’s largest direct retailer of
value-priced party supplies, arts and crafts, toys and novelties, and a
leading provider of school supplies and affordable home décor and
giftware. Oriental Trading is recognized as one of the Top 50 Catalog
Companies and one of the Top 10 Online Retailers for Customer
Satisfaction. Oriental Trading Company employs approximately 2,000
employees and offers more than 40,000 products to individuals, teachers,
schools, churches, businesses and not-for-profit organizations. From
pink flamingos, party supplies and wedding favors to holiday
decorations, beading supplies and crafts, Oriental Trading Company makes
the world more fun. www.orientaltrading.com.

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