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The German market is one of the largest e-commerce market not only in Europe but also world-wide. Emarketer ranks the German market as Europe’s 2nd largest with an annual spending of €69,35 million in 2019 and an annual growth rate of 7-8% – annual e-commerce spending is expected to surpass 10% of total retail sales … Continue Reading

Ecommerce News Europe has taken a closer look at e-commerce shoppers preferred payment methods across 20 different European markets. VISA and PayPal dominate the European ecommerce industry. In almost every country in Europe, one of these two payment methods is the most popular payment method for online shopping. Only in the Netherlands other payment methods … Continue Reading

A recent study of top 500 European Cross-border Webshops has documented that the total online EU cross-border market (excluding travel) represents a turnover of €95 Billions in 2018. The ‘Top 500 Cross-Border Retail Europe’ analysis includes a major compilation of cross-border data from websites of European retailers with the aim of ranking web shops based on … Continue Reading

International Expansion Accessing new international markets is at the top of the list for many e-com retailers, brands and B2B-webshops. Scaling your business to new markets is one of the most efficient ways to grow your company’s profitability but poses new challenges which need to be carefully addressed and mastered in order for you to successfully … Continue Reading

The digital transformation combined with globalisation enables international business growth and opportunities for companies to scale on a global level. Digitalisation deliver opportunities for companies to grow internationally and to establish a presence on foreign markets with a lower investment in market research, distribution channel network and business development resources compared to pre-digital eras. Companies … Continue Reading

Since its inception 18 years ago on the back of then leading Pay-Per-Click Search Marketing Network Goto.com/Overture, Google Adwords has been an unstoppable force in Online Marketing, leading Google to the companys’ current position not only as dominant online marketing player and wall street darling while at the same time providing the cash-reserves needed to … Continue Reading

This week, Amazon announced the roll-out of its extended ad network challenging existing players like Google Adsense and Criteo’s Retargeting. Amazon Extended Ad Network allows e-commerce vendors to reach more customers across other websites than Amazon-sites. How the Extended Ad Network Works Amazon’s network gives advertisers the ability to promote their Sponsored Products campaigns on … Continue Reading