UPDATE

Dec. 07, 2018, at 22:54 PM

In a statement to BuzzFeed News, a Google spokesperson confirmed that the inbox issue is now fixed: "Our ribbons got crossed and we wrapped up a few of your emails in the wrong boxes. At present, the issue is fixed—so now all future email will end up in the right place, bows and all (previous misclassified email will need to be recategorized manually. Our apologies.)"

Gmail users are reporting that promotional emails from companies are ending up in their main “Primary” inbox.

hey @Google why did my gmail decide that every sale email I get should no longer be tucked away in the promotions tab but instead clog up my primary section so my phone buzzes every 30 seconds with a new useless email???

It’s driving Inbox Zero-ers insane. Gmail describes Promotions as “Deals, offers, and other marketing emails,” while emails in Primary are defined as “Person-to-person conversations and messages that don’t appear in other tabs.”

Google told BuzzFeed News it’s working on a fix, but it did not specify when users should expect inboxes to go back to normal.

In a statement, a spokesperson said, “We are aware of an issue in Gmail causing certain promotional email to be incorrectly categorized. We are rolling out a fix shortly.”

Gmail rolled out anew design for its inboxin 2013 that automatically sorts messages into four tabs: Primary, Social, Promotions, and Updates. The filters have worked out really well...until recently.

These screenshots show that the kinds of emails that were previously considered “Promotions” — like sale announcements and marketing emails from companies — are now appearing under the Primary tab.

Sam Oltman / BuzzFeed News

Megan Paolone / BuzzFeed News

Recent reviews in theGoogle Play storepointed to the latest update of the app as the culprit for the mix-up.

Google

Google

According to one user, Gmail mistakenly sent “hundreds” of emails to their Primary inbox.

Anyone else seeing problems in @gmail, where suddenly (yesterday) the Promotions and Primary tabs seem to be confused???
I'm getting hundreds of emails that should be going to Promotions, delivered to Primary. Kinda annoyed.
#firstworldproblems #pleasemakethenotificationsstop

Another said that important Primary emails were ending up in the Promotions tab, and vice versa.

@gmail You guys working on a fix for e-mails going in the incorrect folders? I have promotions e-mails in my primary folder and important e-mails ending up in my promotions folder. This began yesterday.