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ASA upholds Facebook profile complaint

The Advertising Standards Authority has upheld a complaint against the Facebook profile of Harrogate shop assistant Jane Walker.

The complaint had been made by Miss Walker’s old school friend James Burns, who had been following her on Facebook for years. ‘According to her profile she was ‘single’ and ‘interested in men’ he grumbled, ‘but when I made a move on her at a school reunion, she told me she was ‘sort of seeing someone’, and even considering becoming a lesbian or celibate.’

According to the ASA, the claims on Miss Walker’s profile ‘could not be substantiated’ and ‘were likely to mislead a reasonable person’.

Miss Walker was unavailable for comment, but has now cancelled her Facebook account. ASA spokesman James Burns said ‘I think this sends a clear message to all prick-teases out there that they shouldn’t use polite friendliness to make sad losers like me think we’re in with a chance.’