Pick Your Piece

Dairy Industry Axing “Got Milk” Campaign

Feb. 25, 2014

Got milk? The simple question that spawned countless parodies and milk mustaches is being sidelined. Now it’s time for consumers to “Milk Life.” The marketing arm for milk processors is shelving the popular tagline in favor of a new ad campaign that casts milk as a key ingredient to an active lifestyle. In the first video for the newly launched campaign, people use milk to help them play basketball and rock out in a garage band. It could easily be mistaken for a Gatorade commercial rather than one for a dairy product. Here are some of my favorite country stars in their Got Milk photos.