The Brains Behind Nike's Made-out-of-Trash Shoes

3 Minute Ad Age, Oct. 20, 2008

Nike designer Kasey Jarvis explains how factory trash became a hot new product.

NEW YORK (AdAge.com) -- Earlier this year, Phoenix Suns superstar Steve Nash made news when he appeared on the basketball court in a new pair of Nike shoes made entirely of industrial waste. Called "Trash Talk," the new design was constructed from the assembly-line trash generated at Nike shoe plants in Asia. Senior Creative Designer for Running Shoes Kasey Jarvis explains how that waste stream became the source of a new hit product.