Mobile Is Easy – Lesson #1

Mobile is a highly defined ecosystem. From the user that has their cellphone in their hand who has text or can browse the mobile web – from that point all the way through to communicating with you. That’s a fairly defined ecosystem of players.

There’s the headset manufacturers. There’s wireless carriers that have created the infrastructure. There are then certain players like messaging aggregators that handle the routing of messaging back and forth.

There’s certain platform and hosting providers that provide access to the mobile web and the ability to create a mobile website or SMS campaign.