VICTORIA – MICTLAN

Victoria, the Mexican beer brand that honors local traditions and culture — wanted to celebrate Day of the Dead by sending out a powerful message: Mexicans are unstoppable, even in the afterlife.

Inspired by Nahua (Aztec) mythology and present-day talent, the epic spot takes you on a journey into Mictlan: the Nahua underworld. MediaMonks shot and post-produced this beautifully choreographed film starring Mexican dancer Isaac Hernández as the main version in Nahuatl-spoken, becoming the first native-language advertising to air in Mexico. We also produced another musical version featuring an original score by La Banda Bastön and Geo Meneses.