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While most people operate with only three degrees of action-no action, retreat, or normal action-if you're after big goals, you don't want to settle for the ordinary. To reach the next level, you must understand the coveted 4th degree of action. This 4th degree, also know as the 10 X Rule, is that level of action that guarantees companies and individuals realize their goals and dreams.

The 10 X Rule unveils the principle of "Massive Action," allowing you to blast through business clichŽs and risk-aversion while taking concrete steps to reach your dreams. It also demonstrates why people get stuck in the first three actions and how to move into making the 10X Rule a discipline. Find out exactly where to start, what to do, and how to follow up each action you take with more action to achieve Massive Action results.

Learn the "Estimation of Effort" calculation to ensure you exceed your targets

Make the Fourth Degree a way of life and defy mediocrity

Discover the time management myth

Get the exact reasons why people fail and others succeed

Know the exact formula to solve problems

Extreme success is by definition outside the realm of normal action. Instead of behaving like everybody else and settling for average results, take Massive Action with The 10 X Rule, remove luck and chance from your business equation, and lock in massive success.

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Editorial Reviews

From the Inside Flap

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can't operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation, and responsibility, and this book gives you step-by-step guidance on how to achieve phenomenal success for yourself!

With The 10X Rule, you'll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fears, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the marketand you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundancein all areas of your life.

The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right nowand if you come up short, you'll still find yourself further along than if you had maintained your life's current status quo. The 10X Rule teaches you how to:

Reach goals that you previously thought were impossible

Correctly set goals and guarantee their achievement

Create unprecedented levels of happiness and satisfaction in every area of your life

From the Back Cover

Praise for 10x Rule

"Love this book. The 10X Rule is dead on right! It boldly takes on the biggest issue most people skip and then wonder why they didn't reach their goals: WORK!"Larry Winget, New York Times bestselling author of Your Kids Are Your Own Fault and The Idiot Factor

"Grant Cardone is the master at showing people exactly what they MUST do to create the success they desire! This book is like a nuclear weapon for the reader!"Barry Poznick, Executive Producer of How'd You Get So Rich? and Are You Smarter Than A 5th Grader?

"If you don't think goal setting is important in life, don't waste your time reading The 10X Rule. If you do . . . Grant has set a new benchmark on the subject with his new book. Give it to a friend or colleague and it will make a huge difference in their life." Bill Jenkins, National Sales Director, Kawasaki Motors Corp., USA

"In The 10X Rule, entrepreneur Grant Cardone shows how to achieve success no matter your background, genetic make-up, or personal connections. In his view, success stems from working ten times harder than anyone else and displaying a 'domination mentality.' It's a how-to book on how to gain the moxie, chutzpah, and relentless drive necessary to succeed."Gary Stern, coauthor of Minority Rules: Turn Your Ethnicity into a Competitive Edge; journalist for The Wall Street Journal and Investor's Business Daily

"Grant Cardone has hit the nail on the head with The 10X Ruletelling you the real reason people succeed greatly in any area of life!"Brian tracy, Chairman and CEO, Brian Tracy International; bestselling author of over 45 Books

Top customer reviews

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This book is probably better suited to sales professionals than it is for would-be entrepreneurs. The central thesis of the book is that extreme effort is the key to success and that we should never rest nor give up on our goals. While it is certainly true that, all else being equal, hard work will win out over mediocre effort, there are a couple of caveats:

1. Extreme effort will not turn a bad idea into a successful business. Suppose that an entrepreneur wishes to open a microbrewery centered around his recipe for broccoli-infused beer. If prospective customers strongly dislike the taste of the product, no amount of effort will make this recipe a commercial success. Hard work is necessary to become a successful entrepreneur, but it is not sufficient. Even good business ideas generally suck at the beginning, and it is crucial to modify and fine-tune ideas based on market feedback. Sometimes, the best course of action is to give up on an unsuccessful idea in order to free up time and resources to pursue more promising opportunities. Just like in poker, the trick is knowing when to throw more chips into the pile and when to fold. A sales professional who is promoting a product in an established market is different from an entrepreneur trying to become the next Elon Musk. In the former case, hard work is sufficient to be successful.

2. Extreme effort is best expended over short bursts of time rather than as a 24/7/365 lifestyle. Working 18-hour days is not sustainable over the long term. Your health will suffer, as will your mental focus. Success is like a marathon with periodic short-term sprints at key moments. It is physically impossible to sprint for the entire race.

I like Grant Cadone very much, and thought You're Either First or Your Last was pretty powerful.When I heard about the 10X Rule, I ran out to buy it.While the concept is powerful, and I HAVE learned a thing or two from the book, I thought it was terribly redundant.If you are into Sales Motivation books, there is Nothing ground-breaking here.The second to last chapter has a list of 32 qualities of sucessful people...and if you pay attention you will see that he repeats himself several times. I was able to consolidate the list down to about 24 items, maybe less.

Dont spend $20.00+ on this book. Just do this:Understand and accept that no matter HOW bad the economy is, people ARE making money.Set VERY high goals for yourself...make a powerful and convincing plan of action...and you'll be on the way to being successful. The higher you set the bar, and the harder you push yourself, the further along the track you will get.

The folks who DON'T plan and DON'T try are the ones whining about beinbg losers.Don't be a loser.

Underneath its swashbuckling and action-oriented prose, Grant Cardone's The 10X Rule is a simple book about risk reduction.

In a motivating and positive tone I would describe as "pleasantly aggressive", Cardone cajoles the reader as he sells a relatively simple premise backed up by his own experiences.

Cardone believes that the difference between success and failure lies in executing his 10X Rule, which is:

1) Set goals ten times higher than what you need to achieve, and then

2) Take ten times more actions than you think are necessary to achieve your goals.

That's really it, and this is risk reduction. Understand where you need to aim, then shoot much higher to create a greater margin of error, and then take massive and relentless action to plant an entire field full of seeds, some of which are likely to bear the bounty you are looking for.

It's simply a numbers game.

Cardone writes in a tone that will get you fired up, that will get you ready to take on larger challenges and keep going -- in fact go harder -- in the face of adversity.

The 10X Rule is full of quotes designed to kick you into a higher gear:

"As long as you are alive, you will either live to accomplish your own goals and dreams or be used as a resource to accomplish someone else's."

"One of the greatest turning points in my life occurred when I stopped casually waiting for success and instead started to approach it as a duty, obligation, and responsibility"

In the end, I enjoyed this book and am likely to read it again. The 10X Rule is like an Indiana Jones movie built on an ancient truth. Underneath the testosterone, rah-rah and adventure lies the simple facts: extraordinary results require extraordinary effort. The premise isn't overly cerebral: aim high and go for it. But the pace, voice and storytelling align to motivate, and that's a valuable enough takeaway from a business book.

This is a book about hard work and in it the author highlights the many traits of those that are successful. The "10x Rule" and a specific sense is the idea that you will achieve success in any field and in most endeavors if you put forth 10x the effort that you are putting in now or that you believe you will have to put in to achieve your goal(s). The 10x Rule is the big picture per se, and perhaps serves as the platform behind all the concepts discussed per chapter but it does not encompass every detail of the book because many chapters don't even allude to the 10x Rule. What you can count on is that every chapter will cover concepts concerning taking action, commitment, taking control, fear, excuses, and just about all the corollary precepts that surround the idea of success. This is a very good book, not a life changer. I would have found it interesting if the author had spent not equal, but a good amount of time highlighting the traits of the unsuccessful as opposed to only the successful. When you juxtapose the opposite sides of the spectrum the differences come to light.