Online Travel to remain the leader.

The second decade of eCommerce will be marked by innovations that will make online shopping easier and more engaging. This will boost US online retail sales from $172 billion in 2005 to $329 billion in 2010, according to a new forecast by Forrester Research.

No doubt about that. What is also likely to happen, is that in the online travel space similar innovations to make it much easier to research, plan and purchase online vacations on one travel site – true one-stop-leisure shopping – will contribute to that growth, and more importantly to the profit margins in the industry.

I doubt the near doubling of the market size will be achieved by selling a commodity type product, such as individual trip components on a stand alone basis.

It will be interesting to observe who will introduce the superior customer experience first. Looks like the company in the post immediately below is on its way!