Bad signs

If you drove by the Saratoga Springs exits on the Northway and didn’t know anything about the city, would you think its sum total was big box retailers and fast food?

Yes, Andy Brindisi, vice president of the Saratoga Springs Downtown Business Association, told the City Council Tuesday night. That’s because state signage on the roadway does not do this tourist city and its delightful downtown justice, and it’s time to ask state leaders to do something about it, Brindisi said.

The present signage at exits 13, 14 and 15 advertise SPAC, the Spa State Park, the race track, the racino, the national veterans cemetery, the racing hall of fame, several lodging locations, restaurants, including the Ripe Tomato and Dunkin’ Donuts, and Saratoga Lake.

“Unfortunately, our historic downtown and business district is not included,” Brindisi said. “Towns like Fredericksburg and Williamsburg and Lake Placid have numerous signs to point tourists and visitors to their historic downtowns.”

2 Responses

True, True… but those towns really *NEED* to advertise. Saratoga Springs is well known by everyone within 100 miles and most likely, 95% of the people who pass it on the Northway. Those who don’t know it, aren’t likely to be lulled in either as they would be seeking a specific destination.