"If the problem we are solving here is not
interesting enough, it won't
worth
me spending 4 hours
on
commute for work everyday" says one of our designers.

When we saw the
giant display in M-Byte, we realized that it must be the focal point of this
car. We approached every problem in the manner of user center design , because
we know the only way to succeed is through user validation.

As part of the product design team, I focus on ideating interaction models based on feature
requirements, creating wireframes and interactive prototypes, working cross-functionally to
provide design solutions.

Unlike traditional OEMs, we are encouraged to break the existing
patterns, then build them back up by studying our users. I am always asking myself, how can
I make a crazy looking device user friendly?

BYTON's production UI debuted in CES 2020. After test drives, many people said: "Oh it's not
that
hard to get use to this." It is definitely something that will change the definition of
mobility.

BYTON M-Bytes are currently rolling down the
production line, making their own ways towards us.