The conference this year was about 3 times the size of last year’s event, with around 120 bloggers and a great number of producers and other wine businesses there to support the event and promote their wines. That is a big change in a year, and makes me wonder about next year.

I have so many things in my head that writing one post seemed incredibly hard, so I thought I’d kick it off with a brief summary and a few notes of thanks to get the flow going, then over time I can post my thoughts on the sessions, the people, the location, the sponsors, the food, the practicalities of running a large conference and more. Wow, so many things to think about.

First, I need to restate my thanks to Ryan and Gabriella Opaz of Catavino. Although all three of us are listed as ‘organisers’ the load of all parts of the conference was not exactly evenly distributed and Gabriella in particular really does deserve an extra reward for making things happen as well as they did – just don’t hand her an open bottle of wine! (photo by eatlikeagirl)

Secondly, as with all conferences of this type, we struggled to keep everyone online so they could email, tweet, blog and generally record their impressions. The hotel network did not, unfortunately, seem up to the task as promised, but the boys from Adegga who are already experts in their own areas (check out their brilliant wine social site) also became our de-facto IT support setting up, monitoring and moving the network for 120 people. Thanks Andre, Andre and Emidio!

I must also mention all those who were at their second EWBC event. They too took on informal roles to support the team, welcoming new friends and encouraging the discussion, and I still think we managed to keep the tone very friendly despite growing the event so considerably. This is down entirely to the community-mindedness of all those involved. Thanks everyone!

So, briefly, what did I learn?

I really enjoyed Portuguese wine and must buy more of it to learn the key regional differences

Portuguese food is amazing and deserves a more relaxed enjoyment of it than I was able to devote

The people of Portugal are very warm and generous. We were always well treated despite being so unusual and being so poor at speaking their language

That cork is making great efforts and inroads, via people like Amorim, to gain our trust in it again as the best closure for quality wine (more on this very soon)

That bloggers themselves are still a strong community with an inclination to help others and share, so we need to build on this while we can

That differences between bloggers on certain issues that might seem important, such as monetisation, are vastly outweighed by what we have in common and we need more opportunities to meet face to face to remember this

That one of the main barriers to more international cooperation is language differences, something that can be easily, if expensively, overcome, and that otherwise we would benefit a great deal from working together. So, how do we fix this? Certainly not by sticking to our local cliques

That we still have not yet truly captured the essence of what the consumer is looking for regarding wine in social media, but we are getting closer

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