UNICEF has been helping children for over 60 years and
has saved more children’s lives than any other humanitarian organization. The world’s leading
international children’s organization, UNICEF does whatever it takes to provide
lifesaving nutrition, clean water, education, protection and emergency response
to children around the world. While millions of children continue to die every year of preventable
causes like dehydration, upper respiratory infections and measles, UNICEF has
the global experience, resources and reach to give children the best hope of
survival.

Maternal & Neonatal Tetanus: A
UNICEF Success Story

Just a decade ago, Maternal and Neonatal Tetanus (MNT)
was a major public health problem in 58
countries, responsible for the painful and needless death of 215,000 newborns and approximately 30,000 mothers every year. The disease mainly affects women who live in
impoverished and remote areas, often beyond the reach of weak health care
systems in developing nations. The availability of an inexpensive series of safe
and effective vaccinations and the use of basic hygiene techniques during and
after childbirth stood between these women and children and their survival.

In 2000, UNICEF joined with partners
in a massive initiative to eliminate tetanus in these 58 countries. The
initiative to eliminate MNT faced
formidable challenges -- many of those most vulnerable to tetanus live in
extremely remote areas and vaccinators sometimes must travel for days by foot,
boat, or camel to reach them. But, the results of the past eight years’
efforts have been extraordinary:

A dramatic reduction in annual newborn deaths
from 215,000 in 1999 to approximately
128,000 in 2004 -- saving 87,000 babies’ lives each year

Over 81 million women of childbearing
age and their newborns in some of the world’s most remote places have been
protected against tetanus between 1999 and mid 2008

12 countries and 15 of the 28 states in India have eliminated MNT

Many more countries are very close to eliminating
the disease

Pampers and UNICEF: Going the Final
Miles to Eliminate the Disease

Pampers’support of UNICEF through the “1 Pack = 1 Vaccine” campaigns around
the world are helping UNICEF move closer to wiping out tetanus in the 46 countries
yet to eliminate the disease. The Pampers/UNICEF
partnership launched in 2006 in the U.K.,
expanded to Western Europe and Japan
in 2007, and expanded to approximately 100 countries in 2008, including the U.S. and Canada. Through August 31, 2008, Pampers has provided
funding for over 100 millionlifesavingtetanus vaccines through the sales of specially-marked Pampers diapers
and wipes worldwide, helping bring UNICEF closer to reaching its goal of
eliminating this deadly but preventable disease.

Pampers’ Global Impact: Providing
Funding for Over 200 Million Vaccines by June 2011

Through the sales of Pampers
products in nearly 100 countries around the world, Pampers will help
UNICEF save the lives of millions
of mothers and babies by providing funding for much-needed tetanus vaccines.

From late 2008 to 2011, with a
donation of the cost of one tetanus vaccine* per pack sold, the global Pampers
campaigns are projected to raise enough money for UNICEF to provide at
least 200 million additional tetanus
vaccines.

In the 2009 North America
campaign, which will be conducted from February 15th to May 1st,
Pampers will donate 7 cents to the U.S. Fund for UNICEF for each pack of specially-marked
Pampers diapers and wipes to help

UNICEF provide one tetanus vaccine to
a pregnant woman or a woman of child-bearing age in the developing world.

In North
America alone, Pampers’ 2009 goal is to reach a total
donation of at least $2.2 million, which will help UNICEF purchase more than30 million vaccines.

The tetanus vaccines provided by
Pampers through the global campaign will impact the lives of mothers and
babies in any of the 46 countries yet to eliminate the disease.

UNICEF in Action: Protecting Fernanda
and her Newborn Baby against Maternal and Newborn Tetanus in Angola

For
expectant mother Fernanda, getting prenatal care meant an arduous hike from her
village in rural Angola
to the nearest hospital seven kilometers away.
Then 29 years old and pregnant for the first time, she did not get any
health consultations or vaccinations. She delivered her baby, a boy, at home.

But within
a few days, the new mother’s joy was quickly eclipsed by worry. Looking at her
son, she knew something was wrong. The newborn appeared clenched, his tiny body
seemingly wracked with pain.

A panicked
Fernanda carried her son for those seven long kilometers to the hospital.
Tragically, no one there could help him. The baby died only a week after his
life began. A doctor told Fernanda that her son had contracted tetanus, a
highly lethal disease that can occur when women give birth in a non-sterile
environment.

Grief
engulfed her, especially after she learned from hospital staff that tetanus can
be easily prevented with three doses of a vaccine during pregnancy.

Women from
Fernanda’s village encouraged her to have another child. When she became
pregnant again, she made that trek to the hospital and got her tetanus
shots. UNICEF supports routine
immunization of women and children at the facility. She gave birth to another boy, and this time,
her baby was healthy.

Whatever It Takes

Thanks to a UNICEF-supported
program, getting tetanus shots and other health services is now a lot easier
for women in Fernanda’s village. Every
month, an outreach team of health workers arrives with the vaccines. With
tireless support from health workers and other partners, UNICEF and partners
are doing whatever it takes to eliminate this disease.

*For every
specially marked pack of Pampers Diapers and Wipes purchased in the U.S. and Canada, the Pampers brand will
donate US$.07 to the U.S. Fund for UNICEF to help provide one tetanus vaccine
to a pregnant woman or a woman of child-bearing age in the less industrialized
world. For more information visit www.pampers.com/unicef,
www.unicefusa.org/pampers or www.unicef.ca.
UNICEF does not endorse any brand or product. No portion of the
purchase price is tax-deductible.