Advertising alcohol, 17 examples for your inspiration

A creative collection for your inspiration, advertising alcohol. A perspective on how different alcohol brands try and succeed , more or less, to create an interesting visual experience for their target market.

The goal of this article was to create a inspirational package that would show different strategy’s used for advertising alcohol. You can see how the new, fresh approach (Cachaca Magnifica, Bulmers Cider) is used to push the product to the market, but in the same time how reaching to your roots (Stella Artois, Starobrno) can give meaning and even more value to their products and brand.

Cachaca Magnifica

Quilmes Beer

Negra Modelo

At the Head of Meals since 1926

Negra Modelo is the beer that perfectly matches any kind of meals. In order to convey this message in a noble way we use a metaphor – a coat of arms made of pieces of table setting, with a bottle of Negra Modelo in the lead.

Stella Artois: Falling
Welcome to 1366. Over 600 years ago, people saw the world with different eyes. The risk of falling off the end of the world was an ever-present danger. So when the people os Leuven set out to brew the perfect beer, their long journeys to find the finest hops were considered an act of bravery. We still believe today what they believed back then. Perfection has its price.

Stella Artois: Lightning
Welcome to 1366. Over 600 years ago, people saw the world with different eyes. It was believed that thunder and lightning were caused by the wrath of the Gods. Yet despite the danger, the people of Leuven never hesitated to venture into the fields to bring in the harvest. We still believe today what they believed back then. Perfection has its price.

Stella Artois: Sun
Welcome to 1366. Over 600 years ago, people saw the world with different eyes. They believed that the flaming sun was extinguished each night when it sank in to the sea. So when the beer export took off fr0m Leuven, it was seen as a heroic act to be a sailor onboard the ships. We still believe today what they believed back then. Perfection has its price.

I am a web and graphic designer, with a background in marketing, interested in visual communication and more.
I created wabbaly.com to share my point of view on this visual world. You can keep up with me on Twitter, Facebook or Google+.