Tag Archive: 3d animation

The term “pre-sale” is most often used in the realm of real estate so let’s address what it means exactly.

As defined by one of Canada’s premier realty marketing firms, MAC, “pre-sale is a home that is available for purchase prior to it being move-in ready.”

This way of buying real estate is beneficial to the seller because it reduces their risk and capital requirements and to the buyer because it’s an opportunity to get in early and profit from the potential capital appreciation, which is the same way of thinking when sourcing investors for a new business venture.

Specifically in real estate, there are differences in the decision-making process between being a home buyer and investor.

Home buyers prioritize the neighborhood, building or house aesthetic, structure stability and more. They’re not too focused on capital gains like an investor would be.

To ease the concerns of new home buyers, a developer or realtor will provide their clients with drawings, blueprints and as much information as possible. Same goes for an entrepreneur attempting to sell an idea or new product to investors. The more information you can provide, the better.

However, often the basic plans and drawings don’t meet the expectations of the buyer. You need that extra-dimension to really ease their concerns and that’s where having a 3D rendering or animation produced can help.

3D Rendering

3D rendering is the process of producing single or multiple images based on three-dimensional data stored within a computer. It’s a creative procedure that is similar to photography or cinematography, because you are lighting and staging scenes and producing images albeit electronically.

Unlike regular photography, however, the scenes being photographed are imaginary, and everything appearing in 3D rendering needs to be created (or re-created) in the computer before it can be rendered, such as the guitar and amp rendering above.

This is a lot of work, but allows for an almost infinite amount of creative control over what appears in the scene, and how it is depicted.

Art of 3D rendering

The art of 3D rendering has been used in architecture for quite a while now because it’s less expensive than building a miniature model and the software used to draft the base model are transferrable to the programs used to beautifully render it.

As previously introduced, real estate agents and development firms are using visualizations to put home sellers and buyers into homes that haven’t even broken ground yet, all with the help of convincing visualizations of their future home.

The capabilities of visual 3D artists has led to more pre-sales than ever before. It allows buyers to see exactly what they are buying, providing well designed housing to those who value good architecture and both exterior and interior design.

Also, for those families looking to purchase a new home you can even add that extra layer of purchaser confidence with camera footage of the surrounding area complemented by a 3D animation, such as the video below.