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the objective

We needed to create an identity that matched the natural attitude and taste of Peruvian Flake. A bold yet fun statement.

the solution

A sans-serif and a bold serif typeface where used to create a stylish logo that retains a strong personality. This daring contrast is also accentuated on the text presented within the stationary. Its arrangement and distribution builds a disruptive but elegant read.

The color palette is white against black and vice versa, with a golden print adding strength to the overall composition.

For the packaging, we developed a full adventurous experience for the end user. Using Ziploc bags with a personalized print, transparent or black plastic bags, duct tape and a black box, we designed a way to deliver the goods in a unique and lively style. — (A)