Scott Kennedy, K2L director, said: “Most providers claim to offer ‘up to’ a certain speed because they can’t guarantee it at all times. There is no ‘up to’ with The Loop’s service. It’s like turning on the tap knowing no one else is sharing the water supply and it’s our job to get that message across to Manchester’s business community.”

The Loop, which is part of communications provider Gamma, is based in Trafford Park.

MD Ashley Griffiths added: “I have been impressed by previous K2L campaigns and their talents as an integrated marketing specialist will help get this message heard.”