Please read these rules before entering the "#BreathabilityDoneRight Lullaby Earth Giveaway" (the "Sweepstakes"). You agree that, by entering this Sweepstakes, you will be bound by these Official Sweepstakes Rules (the "Rules") and you acknowledge that you satisfy all Sweepstakes eligibility requirements.

NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. THE ODDS OF WINNING DEPEND ON THE NUMBER OF ELIGIBLE ENTRIES RECEIVED DURING THE SWEEPSTAKES PERIOD.

Sweepstakes Description and Timing. The Sweepstakes begins at 9:00 a.m. Pacific Daylight Time ("PDT") on Sunday, October 18, 2015 and ends at 3:00 p.m. PDT on Wednesday, October 21, 2015 (the "Sweepstakes Period"). The grand prize winner will be announced on Thursday, October 22, 2015. Lullaby Earth's computer is the official time keeping device for the Sweepstakes.

Eligibility. The Sweepstakes is open only to Lullaby Earth retailers or media partners who are legal residents of the fifty (50) United States of America and the District of Columbia ("U.S.") and Canada excluding residents of Quebec who are at least eighteen (18) years of age on the date of the Sweepstakes entry submission ("Entrant"). Lullaby Earth employees and their immediate families (spouses and siblings, parents and children and their spouses) and owners, employees and immediate family members of Lullaby Earth's parent companies, subsidiaries and affiliates, distributors, dealerships, licensees, retailers and companies involved in the implementation and execution of the Sweepstakes (collectively the "Sweepstakes entities") are not eligible. The Sweepstakes is subject to all applicable laws and regulations and is void where prohibited by law. The Sweepstakes is void in Quebec.

Sponsor. This Sweepstakes is sponsored by Lullaby Earth. Lullaby Earth is located at 16925 Park Circle Drive, Chagrin Falls, Ohio 44023 U.S.A. This Sweepstakes is not affiliated with or sponsored by Twitter, Instagram, ABC Kids Expo or Offerpop.

How to Enter. There are two different ways to enter the sweepstakes. 1. Tweet a photo of the Lullaby Earth Breeze Crib Mattress and the Lullaby Earth booth 1747 on Twitter using the hashtag #BreathabilityDoneRight and tag @ LullabyEarth 2. Post a photo on Instagram of the Lullaby Earth Breeze Crib Mattress and the Lullaby Earth booth 1747 using the hashtag #BreathabilityDoneRight and tag @ LullabyEarth. By uploading or tagging your photo with our #BreathabilityDoneRight hashtag, you agree to the Official Rules & Privacy Policy. Limited to one (1) entry per person, Entries become the property of the Sponsor.

Any attempt by any Entrant to obtain more than the stated number of plays by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that Entrant's plays and that Entrant may be disqualified. In the event of a dispute as to any registration or play, the authorized account holder of the email address used to register will be deemed to be the Entrant.

Prizes. Of the "#BreathabilityDoneRight Lullaby Earth Giveaway" Twitter and Instagram submissions, one (1) eligible Entrant will be randomly chosen to receive 4 Lullaby Earth Breeze Crib Mattresses in their choice of color (value $1,200 USD). The #BreathabilityDoneRight Lullaby Earth Giveaway prize will be shipped to their address within the U.S. or Canada excluding Quebec. No cash or other substitution may be made, except by the Sponsor in its sole discretion.

Prizes cannot be transferred, assigned, or redeemed for their value. All prizes will be awarded "AS IS" and "WITHOUT WARRANTY OF ANY KIND," express or implied (including, without limitation, any implied warranty of merchantability or fitness for a particular purpose).

Prize Drawing for Participants. The Prize Winner will be selected at random at the conclusion of the sweepstakes period and notified via their entry post; Thursday, October 22, 2015. Any selected Canadian Entrants will be required to correctly answer a time-limited, mathematical skill-testing question without assistance of any kind, whether mechanical or otherwise, which will be administered by Lullaby Earth at a pre-arranged mutually convenient time, before being declared a Winner. If the winner does not respond within seven (7) days of being contacted the potential winner forfeits the prize and a new potential winner will be selected in accordance with these Official Rules. For more information on the specific drawing and randomization procedures, send a self-addressed stamped envelope to: Lullaby Earth, Attn: #BreathabilityDoneRight Lullaby Earth Giveaway, 16925 Park Circle Drive, Chagrin Falls, Ohio 44023 U.S.A. All requests must be received by November 2, 2015.

Odds of Winning. Odds of winning a prize depend on the number of eligible entries received at the end of the Sweepstakes Period.

Publicity. Except where prohibited, participation in the Sweepstakes constitutes each Entrant's consent and permission for Sponsor and its designees to use his/her name, address (city and province/territory), photograph, voice and/or other likeness for advertising, trade and promotional purposes in any and all media now known or hereafter discovered, worldwide, in perpetuity, without compensation, notification or permission.

Each Entrant consents to the collection, use and disclosure of his/her personal information for the purposes of this Sweepstakes and grants permission for Sponsor to disclose personal information to its related and affiliated companies, contractors and agents to assist in the Sweepstakes.

Release. Sponsor assumes no responsibility for: (1) technical delays or failures of any kind, (2) unauthorized human intervention during any part of the Sweepstakes, (3) technical or human error during the administration or processing of the Sweepstakes, or (4) any loss, injury, or damage caused, whether directly or indirectly, in whole or in part, from downloading data or otherwise participating in the Sweepstakes. By entering into this Sweepstakes, Entrants agree to release and hold harmless the Sponsor, Sweepstakes Entities Instagram, Twitter, OfferPop, ABC Kids Expo and their respective subsidiaries, affiliates, suppliers, distributors, advertising/promotion agencies and each of their respective parent companies and each company's officers, directors, employees and agents from and against any claim or cause of action, including, but not limited to, damage to or loss of property, arising out of participation in the Sweepstakes or receipt or use or misuse of any prize.

Taxes. Sponsor is not liable for any tax implications arising from a Prize or from the Sweepstakes. Each Winner is solely responsible for all applicable federal, provincial/state and local taxes and all other costs and expenses associated with prizes not specified herein as being awarded.

Additional Terms. Lullaby Earth reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond the Sponsor's reasonable control impairs the integrity or proper functioning of the Sweepstakes or, as determined by the Sponsor in their sole discretion. Lullaby Earth reserves the right in their sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor's failure to enforce any term of these Rules shall not constitute a waiver of that provision.

Applicable Laws and Jurisdiction. This Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of Ohio, without regard to any principles of conflict of laws. All disputes arising out of or connected with this Sweepstakes will be resolved individually, and without resort to class action, exclusively by a state or federal court located in Geauga County, Ohio. Should there be a conflict between the laws of the State of Ohio and any other laws, the conflict will be resolved in favor of the laws of the State of Ohio. To the extent permitted by applicable law, all judgments or awards shall be limited to actual out-of-pocket damages (excluding attorneys' fees) associated with participation in this Sweepstakes and shall not include any indirect, punitive, incidental and/or consequential damages.