CCTV company needed to know where it was

“They thought they were market leaders but the reality was different. At least now they know.”

A global household-name security company

A major UK defence communications PLC.

Issues

Security
Competitor analysis
Good understanding of the market
A better understanding where it was and needed to go

Challenge

A well-known security company was keen to gain a better understanding of its market. We were asked to research and conduct in-depth analysis of the best names in the world and then look at the competition at a more local level.

Solution

We agreed criteria around finance, talent, customers, product, marketing and reputation. This enabled us to judge the market and the competition. We then produced a competitor league table.

Outcome

The company found that while successful, they were not going to qualify for the Champions League that season. The intelligence we supplied provided the knowledge to take appropriate action and advance in the future.