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Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

This week's top ad is for Fosters Gold Lager, followed by Argos in second and Morrison's in third.

Which of the following TV commercials do you remember seeing recently?

Latest rank

Brand

Agency/TV buyer

Recall

1

Foster's, Gold lager

Adam & Eve/Starcom MediaVest

52

2

Argos

CHI & Partners/Mindshare

43

3

Morrisons

DLKW Lowe/MEC

38

4

Homebase

Leo Burnett/Mindshare

35

5

Asda

Saatchi & Saatchi/Carat

34

6

Pom, fruit juice

In-house/in-house

33

7=

Domino's

Big Communications/Arena Media

32

7=

Currys/PC World

M&C Saatchi/Walker Media

32

9

Sainsbury's

Abbott Mead Vickers BBDO/MediaCom UK

28

10

Aldi

McCann Manchester/UM Manchester

27

Adwatch research was conducted from 18 April - 22 April 2013 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact Bob.Salmons@tnsglobal.com (020 7160 5581). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000)

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