Here's a quick primer on the Madden Bowl occurring around the Super Bowl:

$250,000 Prize Pool

16 Players Start play in Orlando Today

Broadcast on Twitch, YouTube and Facebook

Finals In Houston Friday of Super Bowl Weekend

8:30PM On NFL Network

Great to see McDonald's invest in eSports.

While this looks like their 1st eSports sponsorship in the US, back in 2014 in Sweden, McDonald's launched the McFragbite and McHeaton burgers in honor of two of the country's most prolific gaming properties, Fragbite eSports news site and Counter-Strike player Emil Christensen, a member of eSports team Ninjas in Pyjamas.

Here's Christensen with his custom burger:

McHeaton Burger (Photo: McDonald's Sweden)

Look forward to seeing more investment from McDonald's within eSports.