This is a very simple and kinky way to aproach the critique working way... but it works further than we can imagine. Yes, it's simple... but funny enough. It's a joke for these super spectacular days to come just for the ARCO RAT FAIR in MAD. Enjoy

" I'd like some fresh, clear, well seasoned perspective. Can you suggest a good wine to go with that?" , image courtesy of pixar/disney

Architects judge architecture - merciless. The critiques, however, define the quality criteria: It's the ping-pong game of production and perception, a mechanism in which new and fresh ideas easily get lost. Maybe that's the reason why I was totally thrilled by the movie scene of Ratatouille where Anton Ego - a despiteful restaurant critic - is writing his review:

"In many ways the work of a critic is easy. We risk very little yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face is that, in the grand scheme of things, the average piece of junk is more meaningful than our criticism designating it so. But there are times when a critic truly risks something, and that is in the discovery and defense of the new. The world is often unkind to new talents – the new needs friends. Last night, I experienced something new, an extraordinary meal from a singularly unexpected source. To say that both the meal and its maker have challenged my preconceptions of a fine cooking is a gross understatement. They have rocked me to my core. In the past, I have made no secret of my disdain for Chef Gusteau's famous motto: Anyone can cook. But I realize: only now do I truly understand what he meant. Not everyone can become a great artist, but a great artist can come from anywhere. It is difficult to imagine more humble origins than those of the genius now cooking at Gusteau's, who is, in this critic's opinion, nothing less than the finest chef in France. I will be returning to Gusteau's soon, hungry for more."

Simply watch the original scene on YouTube and listen to the fabulous voice of Peter O'Toole: