Setting Up UTM Tagging

By using UTM Tagging you can configure Oktopost to automatically add query parameters to
any link that you share using the platform.
To set it up, go to
UTM Tagging
under App Settings and enable it.

Once the feature is enabled, you will be able
modify the parameters according to your needs.
However, in most cases, that will be unnecessary because the default
setup is designed to work with most web analytics platforms, including Google Analytics.

How it Works

After the feature has been enabled, every link that was or will be shared from your
account will be added with the parameters you've set up.
Here are the default fields and values:

Field

Value

utm_source

%social_network%

utm_medium

social

utm_content

Oktopost-%social_network%

utm_campaign

Oktopost-%campaign_name%

Note that some values contain enclosed variables inside percent signs.
These variables will be replaced with the post data when users click on your links.
For example, if a user clicks on a link that was posted on Twitter using John Doe's Twitter,
he will be redirected to a link that looks like this: