Meet Vanessa Pennoyer Tell us a little bit about yourself… I am a Business Development Executive for HJI Supply Chain Solutions (HJI). My mission is to “Influence Relationships that Inspire an Impact for Change.” Logistics and supply chain management is no easy subject to tackle but it’s the biggest factor for building revenue or budgeting…

People often underestimate the power of branding and marketing, especially when it comes to spirits. There is this joke that gets told in some distilleries, “Have you ever tasted marketing? Try vodka.” The joke comes from the fact that the US definition of vodka means that it should be a flavorless, odorless spirit. So, if…

In the whiskey community, flavored whiskey has a bad reputation. And if you are only looking at it through the lens of a bourbon purist, you may feel it’s deserved. More than once I’ve heard someone say something along the lines of: “they say there is a whiskey shortage and yet they go use some…