Clearly, Yeezus has decided to defy the midnight album drop that's been a popular ploy as of late. In the last year, Adele, Justin Bieber, One Direction, and plenty more have opted to release their albums in the wee hours of the night to reward fans of the hardest core.

But Kanye is no ordinary artist. Not only is he able to rename his seventh album a staggering four times without so much as batting an eye, but he's also live-streaming its debut at a concert held at Madison Square Garden in New York at 4 p.m. ET. Anyone can watch — you don't need a Tidal subscription to tune in — and you'll be gifted with music that Ye's been working on for the last three years. And most likely, that's when The Life Of Pablo will be available to stream and purchase online.

So don't worry, Pablo is coming. Just a few more hours. Wait, what was that?