Youtube Vacationer Channel for Travel Lifestyle Videos

YouTube's new Vacationer channel is a video peek into the traveller's lifestyle.

Created in a partnership with Norwegian Cruises, YouTube Vacationer offers travel expertise from National Geographic, Travel Channel, Howcast, and more.

The intuitive menu lets you choose your destination, featuring Caribbean, European, U.S. and Canada, and “exotic” destinations. You can also create your own video in the “Vacation You” feature in the Norwegian Cruises "Freestyle Cruising" approach,and even select their next cruise depending on the videos they pick.

When interacting within Norwegian's "Vacation You" section of the YouTube Vacationer channel, visitors will select from a series of short video clips that tap into their vacation mindset to produce a customized 60-90 second montage of their ideal Freestyle Cruising vacations. Visitors can then share their personalized "Vacation You" video with friends and family through Facebook, Twitter or email.

"By working with YouTube on their first-ever travel-specific channel, we are giving visitors the opportunity to experience our brand and all the options that Freestyle Cruising offers," said Maria Miller, Norwegian Cruise Line's senior vice president of marketing. "From a marketing perspective, this opportunity is compelling because it provides a truly organic user experience and represents another great way for brands to work with YouTube."

"We are pleased to be working with Norwegian Cruise Line, the innovators in cruise travel, on our first branded travel channel," said Mark Day, Sales Development at YouTube. "The YouTube Vacationer channel brings the best of our partners' travel videos into a single destination to help users explore, plan and dream about their next vacations, and it gives users a way to see themselves in a customized vacation video with Norwegian's 'Vacation You' application."