How Cathy Kramer started their stationery journey

Company name

STREETWISE LLC

Overview

We are a professional traffic control company located in Denver, Colorado. The company provides traffic control solutions that meet the strict work zone safety needs of Colorado road construction projects. Our flaggers pride themselves on being professional, “best-in-safety” crews. We offer road construction sign set up and tear down, day and nighttime traffic control services, channeling devices, permits and equipment, traffic control plans and traffic analysis and restructuring. When you see a set of orange cones and workers in bright yellow vests directing you safely through a road construction zone in Colorado, that may be StreetWise!

Tell us a bit about who you are and the people you reach

The company provides services to the B2B and B2G markets. Our target audience is decision-makers of medium to large corporations (prime contractors in highway construction and horizontal development), as well as state and municipal government (project managers/engineers and procurement).

Typically, this audience is comprised of educated males between the ages of 35 – 50 who are business-oriented with engineering backgrounds. Representative clients from past projects that fall in this category are Colorado Department of Transportation, Sema Construction, Edward Kraemer & Sons and Keiwit Western.

Requirements

StreetWise has an existing logo and we would like to leverage it into business cards and letterhead. Our color palette is orange, yellow and black. We would like to stay within this range for the stationary however we are open to designs with complementary colors (e.g., grey). We are okay with a 4-color design rather than sticking to 2-color to save a little on print costs.

The design should be clean and professional rather than comic (many of our competitors use clip art of traffic control signs) or playful (because safety is our mantra, we need to be taken seriously). As a startup, we would like to portray an image of a larger company that has the experience and resources to be a trusted partner for large-scale highway construction projects.

Business cards should be double-sided with logo/tagline (see attached .jpg) and graphic design on front. Information for back:

Letterhead (standard 8 1/2" x 11") should include the company logo and tagline, mailing address, website URL, phone and fax numbers. At a minimum as a PDF. We would like to be able to turn it into an MS Word doc.