Day in the life of a Marketing Manager at JournoLink

How did you get into this career?

I have studied business and marketing for 5 years in France and in the UK. I have a masters degree in marketing and PR. During my studies, I had to complete long-term internships to validate my degree. This is how I first landed in the marketing department of a company and later on, the reason why I decided to pursue a career in marketing. So when I finally graduated, I naturally started to apply for marketing jobs in London and that’s how I joined JournoLink.

What does a typical day look like?

The good thing with marketing is that there is no real ‘typical day’. There are of course marketing campaigns such as online advertising, newsletter or social media campaigns that require daily monitoring and attention. These are the most ‘routine’ tasks that I have to complete as a marketer. The rest of the day varies a lot depending on the projects we are working on at the time. I sometimes work on specific emailing campaigns we’d like to test, work with the development and the design teams to make changes to the website, participate in a meeting to improve the sales pipeline, organise an event, develop a partnership or simply write a blog post. One of the great things about marketing is that you are at the heart of the business and directly connected to each department. So as a marketer, I get to work with everybody in the business.

What skills/qualities does a person need?

Analytical skills are obviously important to have if you want to pursue a career in marketing. Not only the ability to analyse and interpret your campaigns data, which is very important to be able to make justified and logical decisions about the business, but also a problem-solving attitude, especially in this multi-dimensional marketing era. Organisational aptitudes and attention to detail are very important skills too, as most of the job is actually project management. Marketers have many different projects to juggle and planning and communicating well is essential if you’re hoping to complete these projects. You’re also responsible for all the communications that the company lets out. Therefore, you are responsible for the consistency of the messages across all the marketing channels. Details are important!

What advice would you give to someone looking to move towards a role like this?

I would advise them to spend a lot of time reading online marketing and business publications and keeping an eye on their favourite brands. Marketing is evolving very fast and keeping up-to-date with the trends in the sector is what will make all the difference to drive successful campaigns and even get a job in marketing. We often see in the job descriptions for marketing roles: “Looking for a creative and ‘out of the box’- thinking individual” which might wrongly lead people to think that to be a marketer, you need to be a creative person. But actually, creativity comes from what you see, what you hear and undeniably from what other people do. So by doing your research and spending time monitoring what’s going on in the industry, you will become more and more creative. And that’s another essential skill to have.

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