With more than 310 million active customer accounts worldwide, Amazon is considered one of the largest and most valuable brands in the world.

And for many, Amazon is the go-to place to shop for just about anything at any time. Our 2018 Omnichannel Buying Report revealed that 78% of global consumers made a purchase on Amazon in the last six months.

The expanse doesn’t stop there. Websites with Amazon Pay added allow users to pay using their Amazon account, which provides a quick and streamlined buying experience by eliminating the need for inputting your credit card, mailing address, and other information.

In 2016, Amazon reported in an interview with PYMNTS that 33 million people in 170 countries had used Amazon Pay to make a purchase. Nearly a third of the transactions made by those customers were done via a mobile device, with an average transaction size of $80.

In 2016, more than 33 million customers in 170 countries used Amazon Pay to make a purchase.

Payment volume nearly doubled in 2016, reaching peak volume on Nov. 28, when customers in the U.S. and the U.K. were offered Cyber Monday deals.

Over half of Pay with Amazon customers are Amazon Prime members, who are known to spend more. (A report from Consumer Intelligence Research Partners found that Prime members spent $1,300 per year compared to $700 for non-Prime members.)

Active merchants grew 120 percent between 2015 and 2016 as Amazon Payments expanded support for new areas, including government payments, travel, digital goods, insurance, entertainment, nonprofits and charities.

The average Pay with Amazon purchase was $80 in 2016, and the largest single transaction that year was $40,000.

A Forrester Research poll last year of retailers found that 58 percent were interested in Amazon Pay but had no plans to roll it out in the next 18 months. Another 38 percent said they were not interested in it at all. By contrast, 76 percent of retailers polled had either already added Apple Pay or were planning to do so.

When it comes to online shopping, one of the of the greatest pain-points for shoppers is the complexity around detail input.

Amazon Pay alleviates this friction by allowing customers to skip over their credit card details and shipping address, simply paying by inputting their Amazon login details.

The tides of mobile shopping are turning as different demographic groups enter the age of shopping online.

After surveying nearly 3,000 global consumers, we discovered that Gen Z shoppers are 2X more likely to complete an online purchase using a mobile wallet like Apple Pay, Amazon Pay or Google Pay than the average global consumer.

As the world shifts to a more online environment, this trust and familiarity with mobile applications will only continue to grow.

These Brands Make it Big with Amazon Pay

Online stores using Amazon Pay and BigCommerce are seeing more and more customers choose Amazon Pay over other payment methods due to the flexibility on different devices and the preexisting trust with the Amazon platform.

We sat down with several BigCommerce merchants and learned about how they use Amazon Pay to ramp up their sales.

1. For the team at PlayBetter, Amazon Pay was a no-brainer.

We spoke with Chris Regan, their Director of Customer Happiness, to discover how the Amazon Pay button wins business.

Why did you add the Amazon Pay button?

Customers are looking for a streamlined checkout experience and with so many online shoppers already having their credit card information stored within their Amazon account, offering this simple and secure pay option was a no-brainer.

How has the button been working?

It’s great! Customers seem reassured when making large dollar purchases as we frequently see it used on our higher-end items.

Many of our customer reviews state how easy the checkout process was and I think Amazon Pay has a lot to do with that.

Since adding Amazon Pay in 2017, it’s been used on over 500 orders with an average order value of over $1000.

Since 1995, family-owned Mountain Crest Gardens has expanded their succulent offerings to over 650 different varieties.

Their VP, Matts Jopson, weighs in on how Amazon Pay has changed the way their customers shop.

Why did you add the Amazon Pay button?

We added the Amazon Pay button primarily to make checkout as seamless and simple as possible for new customers.

Especially for mobile users, anything that can reduce steps and friction reduces abandoned cart rates. Even on desktop (which still generates the most revenue for us) lots of customers are already logged in to Amazon on their browser, so checkout is literally a few clicks.

What were your results?

We see lots of customers checkout with Amazon Pay, especially new customers.

There’s plenty of positive feedback in our Shopper Approved reviews about how convenient it was to use Amazon to check out. Over 15% of our 2018 orders used Amazon Pay.

Serious Shops is a collection of distinctive and unique products like puzzles, plush toys, and specialty beverages.

To keep up with the ecommerce shuffle, Co-President Adam Moore is always looking for ways to streamline and secure the checkout experience.

How was the Amazon Pay button implementation process?

Implementation was painless – really, not much more than the flip of a switch. We inserted the button at all entry points to the checkout process and we added our bank details via our Amazon Pay merchant account.

Each day, Amazon Pay automatically funds our account.

Would your recommend Amazon Pay to other stores?

We would absolutely, and without hesitation, recommend adding Amazon Pay to any store.

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2. Enable Amazon Pay on your website.

3. Go live.

After testing the button in sandbox or preview mode, you will be ready to go live and officially add the button to your site’s shopping cart experience.

Executive Summary

For retailers that are looking to quickly diversify payment options and optimize the shopping cart experience for users, Amazon Pay is a super-quick way to get great results.

In an age of high mobile engagements and increased efforts to improve website UX/UI, add-ons that bridge the gap between your site’s native commerce experience and the trusted power of Amazon are important to staying relevant, building your brand, and delighting your customers.

Legacy retailers who are struggling with shopping cart abandonment and low conversion rates must look to innovative solutions to help maintain and build business.

For businesses considering adding an Amazon Pay button to their BigCommerce website, our integration makes it seamless to add and takes minutes to be up and running.

It’s a surefire way to gain more sales.

What types of results has your store seen by using Amazon Pay? Leave a comment below and let’s chat.

Want more insights like this?

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Corinne is a writer and researcher at BigCommerce, where she works directly with agency and technology partners to bring their tools, services and ideas to the commerce industry at large. Before BigCommerce, she was an education specialist at Skills Fund, where she built resources and ran trainings to give students access to life-changing skills. Corinne holds degrees in graphic design and psychology. After college, she transitioned into the marketing and research space through a self-taught mindset – and works to bring the value of that skill and mindset to others. When she’s not writing, she’s volunteering with nonprofit organizations, traveling the world, or digging into a new book.