Perth Fashion Festival gets a new name

IT’S the biggest fashion event on the local calendar, now the Perth Fashion Festival has a new name.

The annual fashion event will this year be known as the Telstra Perth Fashion Festival, after striking a naming rights sponsorship agreement with the telecommunications company.

It is the first time the festival, which will celebrate its 16th year in September, has had a naming rights sponsor and organisers say it is an important milestone.

PFF chairwoman Tracey Horton said the agreement with Telstra was for five years.

“At a time when the fashion industry is experiencing global challenges, this significant partnership with Telstra strengthens our ability to continue to produce a world class fashion celebration which appropriately showcases the work of our talented WA designers to national and international markets,” she said.

“We are looking forward to working with the Telstra team to achieve new heights for both organisations.”

This year’s festival will take place from September 17 to 22, with about 30 events planned

PFF founder and director Mariella Harvey Hanrahan said the agreement with Telstra marked an exciting new era for the festival complete with rebranding and a new logo.

She said the Telstra network would also help the festival build on community based initiatives in rural areas and expand internationally.

Telstra area general manager Nicola Swarbrick said the two organisations had synergy. “In creating this unique and beneficial partnership, Telstra will be committing the power of technology to project extraordinary talents of WA’s fashion industry to the world,” she said.

WA Premier Colin Barnett said the festival had developed into a fantastic showcase for WA designers.

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