Going Green is Good for Business

23

Apr2019

Recycling should be more than box-ticking exercise in your company's CSR policy. When fully integrated, green policies can become your USP and guide potential leads to your business. At ReGen, our approach to waste management is that we want to be the best service provider through constant improvement. So, whether your business is at a growth stage or an established industry leader, we believe you can improve how you manage waste.

The days of token gestures in your green policies are over, learn how to make and sustain greener practices in your business here.

Why make changes?

In business, you are always trying to adapt to your external environment. In today's social climate, customers in both B2C and B2B settings are forming partnerships with conscious suppliers. In recent blogs, we've explored how even the most prominent companies are trying to lessen their environmental impact. Amazon, for example, has implemented green strategies to sustain growth and improve relationships with their customers.

Internally, greener ideas make your company a better place to work for your staff. Your team will know if your commitment to lessening your carbon footprint or reducing waste if legitimate, so it's essential, they see tangible results.

Community

Your business is part of a community, be it physical or online. Stakeholders in your community are more likely to engage with businesses with a positive environmental approach. If you are pro-active and address your energy output and dispose of materials in the best possible way, you will receive the due plaudits.

Social media has made it near impossible for businesses to shrug their shoulders and neglect green matters. If you allow those outside you to dictate the conversation, you will suffer. By being proactive, however, you can set a positive narrative around your business. Businesses that recycle, educate and improve their locality will have more influence than those remaining ominously quiet such matters.

Measure, Benchmark, Do.

Before converting your staff to a team of eco-warriors, you will need to assess what you currently do. Identify the waste blindspots in your business and begin there. Paper, heating and electricity waste can be some of the most common problems in office settings. Outside of work, it could be how your staff commute, the number of devices they use or how they dispose of waste.

Once you identify the waste issue, begin to measure the scale of the problem and set achievable goals. Could paper usages be decreased by 1%, 2% the eventually 5% over a year for example? When you achieve these goals, your staff will be spurred on to make broader changes to their working habits.

If however, your business wanst to support with money rather than time, seek out sponsorship opportunities. Sponsoring is a great way to support the local community and help green organizations do their best work. From a business point of view, sponsoring events and charitable groups will raise your profile and allow you to reach more likeminded costumers and businesses.