Health Power for Minorities (Health Power) respects a person’s right to keep certain personal information private. At the same time, Health Power recognizes the need to collect and use personal information that assists Health Power in effectively collecting and using personal information to achieve its mission, namely improving the health of minority/multicultural populations. Health Power’s privacy policy applies to its internal activities as well as to persons visiting its web site, blog, signups and mailings, and transactions with Health Power including the collection, use, storage and disclosure of information and data as described in this Privacy Policy. The Privacy Policy does not apply to information that Health Power collects on consultants, contractors, vendors or other entities with which Health Power does business, although Health Power requires them to comply with applicable principles of confidentiality.

A. Health Power Collection of Personal Information –

1. Health Power only collects personal information on individuals that is provided by them. Health Power may also collect information about a person who has been referred to Health Power. Further, if a person donates to Health Power, pertinent information related to the donation will be collected.

Health Power may collect demographic Information that it obtains from individuals and third parties to notify persons of its programs, events, educational opportunities and upcoming meetings.

Health Power may collect aggregate and transactional Information, and add to its database every time a person visits a Health Power digital platform. Also, Health Power collects aggregate Information for research purposes.

2. Types of information: Personal information” is demographic information and/or reported medical information that identifies a specific individual with a minimal degree of effort. Demographic information includes name, address, city and other similar information. Medical information includes reported diseases, treatments, lifestyle behaviors, family history, and other similar information. Transactional Information is data collected on an individual based on the individuals’ interactions with Health Power such as credit card information and medical information. Aggregate Information is information presented in summary or statistical form which does not contain data that would permit the identification of a specific individual without extraordinary effort.

B. Health Power Use of Personal Information

1. When an individual provides personal information to Health Power, Health Power may use the personal information for its programs, research and other activities.

2. Health Power uses transactional information for research purposes for the development or implementation of its programs, products and services. Since transactional information is highly proprietary, it will not be disclosed to third parties.

3. Health Power will disclose all information required by law.

4. Health Power will make every effort to discontinue the use of an individual’s personal information as soon as practical if requested by that individual. However, Health Power may need to retain Information in its archives and records to comply with law, resolve disputes, analyze problems, assist with any investigations, enforce its User Agreement and other policies, and take other actions otherwise permitted or required by law.

C. Specific Requirements

1. Administrative

a. Health Power will take reasonable and appropriate measures to keep personal information confidential and in a secure environment, including taking appropriate action in the event of unauthorized disclosure.

b. Access to personal information will be restricted to only those personnel with a legitimate business purpose.

c. Health Power owns all personal information provided to it by individuals and collected in accordance with this Privacy Policy. When an individual provides medical information to Health Power, Health Power will ensure that the individual acknowledges their assignment of the right to use the data to the Health Power.

2. Third Party Disclosure

a. Permission is required before the Health Power discloses personal information to a third party. However, no permission is necessary for aggregate information, since aggregate information does not identify a specific individual.

b. For disclosure of demographic Information, Health Power will, at a minimum, use the “Opt Out” approach. An “opt-out” is obtained when the Health Power, through some correspondence, gives an individual the opportunity to decline or “opt-out” of disclosures to third parties. If the individual does not opt out, permission is deemed granted. Depending upon the nature of an activity or project, a higher standard than “opt-out” may be used, such as “opt-in” whereby an individual must affirmatively give consent before information is disclosed.

c. Health Power uses and allows third parties to use aggregate information for research purposes and for the development or implementation of its programs, products, services and activities.

3. Information Security

Health Power takes the security of personal, financial and medical information provided to us very seriously and we take reasonable measures to safeguard your information consistent with our Privacy Policy.

While Health Power uses its best efforts to maintain the highest possible level of security across all of our systems, we cannot guarantee or warrant that our systems or our service providers are not vulnerable to viruses, hacking or other security threats.

4. Cookies, Tags & Remarketing

A cookie is a small piece of text sent to your browser by a website you visit. It helps the website to remember information about your visit. Cookies are also used by websites for authenticating users, tracking a user’s session, and/or for storing other essential textual information. Health Power tracks your interests on our digital platforms so that we can provide you with additional content that might be of importance to you. Providing you with fresh and engaging content is important to us, as we know it is important to you.

Health Power uses remarketing and similar audiences to advertise online . Third-party vendors, including Google, will show our ads on sites across the Internet. Third-party vendors, including Google, use cookies to serve ads based on a visitor’s past visits to our website. You can opt out of Google’s use of cookies by visiting Google’s Ads: Settings:https://www.google.com/settings/u/)/ads/authenticated. Alternatively, you can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

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Dr. Goodwin’s Minority Health Minute

There's no better time than Spring for our wake-up call about the possible dangers of diabetes, obesity, hypertension, and heart disease. We refer to these four conditions as The Big 4 for good reason. They strike minority populations especially hard and often. When The Big 4 go undiagnosed and untreated, they pave the way for later serious illnesses and/or early deaths, which affect entire families in addition to those who have the condition.

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