Southwest memo says it will not deny boarding if customers don't wear masks

Southwest memo says it will not deny boarding if customers don't wear masks

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Updated: 2:16 PM EDT May 14, 2020

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in terms of demand in terms of the business, in terms of profitability and in terms of employment. But the airline industry, in fact, the entire travel industry has been completely devastated by this. United has stated that their load factor is 13% meeting every 13 out of every 100 seats air filled. Their demand is down 98%. We've heard similar reports from other airlines, including Southwest, Spirit, American and so on. So this is being felt all over the U. S. Airline industry. We've seen other airlines around themselves entirely. We have to understand that travel certainly sounds like fun, and it is. But it's an enormous driver of our economy and employs more than a 1,000,000 people in terms of direct and indirect jobs, hundreds of billions of dollars of spending, direct spending and indirect spending. So we're seeing the ripple effect of this. The airline industry will be different in multiple ways. For one thing, it will be smaller even a year to two years after the virus is over and we're getting the all clear in pretty much all the countries. You'll see fewer airplanes flying than you did before. You may have fewer airlines operating then before. So that means it may not be as easy to get from where you live, where you want to go. Depending on, uh, that journey it may cost you mawr, depending on the level of competition.

Video above: Airlines struggle to survive with little travelSouthwest Airlines has told flight crews not to stop passengers from boarding if they refuse to wear a mask, according to an internal memo obtained by CNN."We will not deny boarding solely based on a Customer's refusal to wear a face covering," the memo reads.This seems to be a more lax policy than some of the other airlines.American Airlines' policy says customers "may be denied boarding" for not wearing a mask. United's policy would allow boarding in most cases but the policy notes, "there could be an isolated situation where a customer may be denied boarding as a last resort."JetBlue Airways' language seems to be the most restrictive, with its memo saying, "Customers who refuse to comply with our policy will be denied boarding."Southwest Airlines wants flight attendants to inform customers of the policy but not enforce it, according to the airline's memo.Southwest flight attendants should approach the situation with "empathy and respect," the memo reads."You are expected to inform Customers of our face covering requirement but are not expected to be the enforcers — ask the Customer to comply with wearing a face covering if they are able."Southwest's official policy, provided to CNN by the airline again Thursday morning, says customers "will be asked" to wear the masks when social distancing isn't possible. The policy calls wearing a mask a "requirement" but does not address what happens when a customer refuses to wear one.Passenger cooperation is keyFor the most part, it seems that US airlines will rely on passenger cooperation rather than strict enforcement of their mask requirements.Separate memos obtained by CNN that American Airlines sent to its pilots and flight attendants show that customers may be denied boarding for not wearing a mask. But once on the plane, "the face covering policy will become more lenient" and "the flight attendant's role is informational, not enforcement," the pilot memo reads. It was first obtained by Reuters.The American Airlines flight attendant memo describes how they should handle customers who don't comply with the policy: "Please encourage them to comply, but do not escalate further. Likewise, if a customer is frustrated by another customer's lack of face covering, please use situational awareness to de-escalate the situation."Like the American Airlines' policy, United makes exceptions for a variety of reasons including medical conditions. Its policy also points to avoiding confrontation."If for some reason this policy causes a disturbance onboard, we've counseled our flight attendants to use their de-escalation skills, and they do have the flexibility to reseat customers on the aircraft as needed," United said in a statement.JetBlue suggests workers at airports tell customers: "To help keep us all safe, customers and crewmembers are now required to wear face coverings." The airline says there will be "challenges" to enforcing its policy.In a nod to how charged wearing masks has become, the policy says, "Please be sensitive to the current environment — remember to leverage our Hospitality Promises and 'Ask, Bargain & Convince' skills to de-escalate a situation with a non-compliant or frustrated customer, and use your best judgement to uphold our service standards in order to minimize disruptions. While customers failing to comply will not prompt the need for diversion or immediate removal, our inflight crewmembers should advise an airports crewmember upon arrival."Its policy also reminds workers that they aren't allowed to make people leave the terminal for not wearing a mask.CNN has reached out to Delta as well.The nation's airlines have all implemented policies that passengers must wear masks, following guidance from the CDC. But the FAA and TSA have not passed policies requiring masks for passengers as a matter of government-enforced rules.

Video above: Airlines struggle to survive with little travel

Southwest Airlines has told flight crews not to stop passengers from boarding if they refuse to wear a mask, according to an internal memo obtained by CNN.

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"We will not deny boarding solely based on a Customer's refusal to wear a face covering," the memo reads.

This seems to be a more lax policy than some of the other airlines.

American Airlines' policy says customers "may be denied boarding" for not wearing a mask. United's policy would allow boarding in most cases but the policy notes, "there could be an isolated situation where a customer may be denied boarding as a last resort."

JetBlue Airways' language seems to be the most restrictive, with its memo saying, "Customers who refuse to comply with our policy will be denied boarding."

Southwest Airlines wants flight attendants to inform customers of the policy but not enforce it, according to the airline's memo.

Southwest flight attendants should approach the situation with "empathy and respect," the memo reads.

"You are expected to inform Customers of our face covering requirement but are not expected to be the enforcers — ask the Customer to comply with wearing a face covering if they are able."

Southwest's official policy, provided to CNN by the airline again Thursday morning, says customers "will be asked" to wear the masks when social distancing isn't possible. The policy calls wearing a mask a "requirement" but does not address what happens when a customer refuses to wear one.

Passenger cooperation is key

For the most part, it seems that US airlines will rely on passenger cooperation rather than strict enforcement of their mask requirements.

Separate memos obtained by CNN that American Airlines sent to its pilots and flight attendants show that customers may be denied boarding for not wearing a mask. But once on the plane, "the face covering policy will become more lenient" and "the flight attendant's role is informational, not enforcement," the pilot memo reads. It was first obtained by Reuters.

The American Airlines flight attendant memo describes how they should handle customers who don't comply with the policy: "Please encourage them to comply, but do not escalate further. Likewise, if a customer is frustrated by another customer's lack of face covering, please use situational awareness to de-escalate the situation."

Like the American Airlines' policy, United makes exceptions for a variety of reasons including medical conditions. Its policy also points to avoiding confrontation.

"If for some reason this policy causes a disturbance onboard, we've counseled our flight attendants to use their de-escalation skills, and they do have the flexibility to reseat customers on the aircraft as needed," United said in a statement.

JetBlue suggests workers at airports tell customers: "To help keep us all safe, customers and crewmembers are now required to wear face coverings." The airline says there will be "challenges" to enforcing its policy.

In a nod to how charged wearing masks has become, the policy says, "Please be sensitive to the current environment — remember to leverage our Hospitality Promises and 'Ask, Bargain & Convince' skills to de-escalate a situation with a non-compliant or frustrated customer, and use your best judgement to uphold our service standards in order to minimize disruptions. While customers failing to comply will not prompt the need for diversion or immediate removal, our inflight crewmembers should advise an airports crewmember upon arrival."

Its policy also reminds workers that they aren't allowed to make people leave the terminal for not wearing a mask.

CNN has reached out to Delta as well.

The nation's airlines have all implemented policies that passengers must wear masks, following guidance from the CDC. But the FAA and TSA have not passed policies requiring masks for passengers as a matter of government-enforced rules.