Creating theAflac Duck

Aflac’s iconic spokesduck has always been a crucial part of brand awareness. Since the Duck is used in virtually all executions, the Firstborn 3D team needed to create versions of the Duck to be used across all creative.

3D versions of the Aflac Duck were modeled and rigged from scratch. Working closely with Aflac, the team made sure the body, proportions, motions—even the texture of the feathers—were just like the real thing.

Now, Aflac Duck assets can be created quickly and efficiently for all media, be it animations for web and broadcast or static imagery for print. With the new render, it’s easy to incorporate the Duck into a growing digital world for years to come.