Email marketing software is inherently different from other cloud-based solutions — you can’t just “set it and forget it”. In other words, you’re not done after you’ve built out the core set of features and developed a pipeline for new releases. You can have great looking templates and intuitive campaign workflows, but if users’ emails aren’t getting in the inbox it’ll all be for nothing.

No matterwhere you sit — Madison Avenue or Silicon Valley, or whether you’re responsible for sales and marketing in services or technology, you’ve come to an important realization — email marketing drives revenue.

Your clients and users understand this and you need to figure out how to generate more revenue around email strategy and implementation at your agency or stickiness and lifetime customer value with your software.This multi-part blog series will consider four questions you should be asking when considering building out your own email platform or connecting to an ESP (Email Service Provider). We’ll try to answer these questions both from the creative agency perspective, as well as the technology provider side.

Our White Label Email program just got better with some new features, including the ability to easily share templates among subaccounts.

Template sharing simplifies, streamlines and automates the process of adding new content to subaccounts. Whether you are a digital agency launching new templates for your clients or a large enterprise looking to control branding and content among multiple franchises or business units, template sharing will make your life easier.

Template sharing is available for white label resellers and enterprise customers who manage subaccounts. Simply upload the template to your admin utility and click "Share." Your content is instantly delivered to your subaccounts who can start sending email with the new template right away.