So, what's the deal with Instagram's new logo? The photo sharing app transformed its iconic design into a brighter, more youthful and creative image that will likely speak better to its users. Formerly, the Instagram logo was a retro brown camera with a few streaks of color in the corner. Not bad, certainly, but perhaps "young" or "creative" would not be the first words it stirred in my mind. Polaroids have their limitations, after all. Now, though, the new Instagram logo is a gorgeous gradient of bright colors with the camera in a sleek, white design. Basically, Instagram now looks like it fits on your phone more than it fits on your grandmother's (though if your grandma's on Instagram, that's cool, too).

Within the app itself, you'll notice some changes as well. According to Instagram's blog post, the new design promises to "puts more focus on your photos and videos without changing how you navigate the app." It looks like they've placed a black-and-white design for backgrounds, icons, and menus, which gives Instagram a sleek finish. Ideally, this should make your selfies pop even better to show off your artistic flair. The idea, explains the blog post, is for "our updated look reflects how vibrant and diverse your storytelling as become."

Personally, I'm in love with the new logo and design. For an app that brings an old medium (photography) into the new world of technology every day, I'm not surprised that Instagram has decided to give itself a little update in the appearance department. For most of us, the app's main appeal is the ease with which we can edit photos, from cropping the size to adding filters, so that when we share pictures with our friends and loved ones, they look cool and express our artistry. Of course it makse sense for the logo and overall design to reflect artistry, creativity, and its ability to adapt to new trends.