"We wanted lost of texture in the hair," Beenders says. "Naturally, we used Texture Tonic. Ryan [Lobo, Tomeco-founder and designer] always likes piecey hair—that’s why we created a product that did that.”

Texture Tonic, which launched in 2017, was originally inspired by a Tome show that Beenders styled.

To keep the hair out of the face, Beenders took two small pieces from just below the temples, pulled them around the back of the head and fastened them with an elastic at the nape of the neck.

For the models' makeup, Aveda Global Artistic Director, Makeup Janell Geason wanted to create a barely-there look with an emphasis on the brows.

"On the skin, we just used concealer where needed," Geason says. "We didn't want the models to look like they spent time on their makeup."

NAHA 2018 Hairstylist of the Year and Great Lengths USA Executive Artistic Director Danielle Keasling kicked off a recent GL Elevate event in Chicago with tape-in extension training, which included details on color placement techniques for attachment, servicing thin-haired clients, and instruction on extension cutting, blending and styling.