What is Influencer Marketing? Influencer Marketing (IM) is when brands collaborate with people who have high-impact conversations with that brand’s target audience, on a digital or social media platform. An influencer may be a photographer on Twitter, a relationship guru on Facebook, a tech reviewer on YouTube, or a bread facer on Instagram. Yeah, that’s […]

Twitter’s engagement and active users grow every day, so it can be a great platform for Social Media Marketing initiatives. The average Twitter user spends 170 minutes per month on the site. With such highly engaged users, you can see huge returns if you are marketing to them effectively. In this article, I’m going to explain […]

You should add Tumblr to your Social Media Marketing strategy if you’re trying to reach a new audience with creative content. It appeals to a younger demographic that enjoys sharing content rather than creating it, so why not give your business a chance to go viral? There are 194.6 million blogs on Tumblr, as well […]

The advent of Twitter brought with it the infamous # symbol—pronounced “hashtag”. Meant to link tweets in which user’s tagged specific key phrases, the hashtag helped Twitter develop and expand. Today, almost everyone recognizes the term hashtag, but does your business really know how to use it? Here are a few ways to optimize your […]

You’ve probably seen a meme before, even if you didn’t know what it was called. Before we dive into why it could be useful for marketing purposes, lets gain a basic understanding of this internet phenomenon. There are two types of memes Photo memes are pictures in which a person is imitating a famous pose […]

The World Cup is a worldwide soccer tournament that takes place every four years, like the frequency of the Olympics. Being that this event doesn’t happen often, the demand for advertisements is extremely high. That said, if a brand can figure out how to break through the clutter, they have an opportunity to reach and […]

With roughly 26 million users and a stronghold in the college-aged market, could Snapchat become the newest giant in mobile advertising? After rejecting multiple $3 billion offers from Facebook, we can only assume that the photo and video sharing application has something (profitable) up their sleeve. Well, advertisements can be a huge source of revenue, […]

Often times overlooked your social media creative is a key element for maintaining and developing your Brand Identity. Each image needs to be carefully selected and thought out for all of your social media platforms. Take a look at some of our examples and let us help you create the brand consistency that you […]

Social media plays a crucial role when it comes to building your brand online – it allows you to be visible and available in the virtual world so you can expand your success in the real world. If you were to look at the most successful brands across social media there is a common […]

Snapchat wants to be your new favorite social media platform. The temporary photo and video sharing app rolled out a cool new feature yesterday with their latest update. The company, founded in 2011, introduced the world to Snapchat Stories with the help of a few up-and-coming brands like Goldroom and Smallpools. This optional feature allows […]