Senior Retention Marketing Manager

Knix is on hunt for a Senior Retention Marketing Manager to strengthen our relationship with our customers throughout their lifecycle by driving high-value behaviors and increasing lifetime value. TheSenior Retention Marketing Manager will bring art and science together to drive awareness, acquisition and retention of our customers.He/she is hands-on and loves concepting new tactics, channels and campaigns, testing + learning and scaling what works (on repeat!).The ideal candidate is data-driven and comfortable operating fluidly across strategy, analysis and execution.

Responsibilities

CUSTOMER INSIGHTS

Build a strong understanding of customer segmentation, behavior and consumer insights to leverage in marketing campaigns that drive customer LTV.

Develop a deep understanding of what resonates with our customers and share best practices cross-channel to improve the end-to-end customer journey.

3-5 years of retention marketing experience with an e-commerce brand, with a majority of that experience being in email marketing, loyalty, promotions, and push. Experience with subscription marketing is a plus.

Strong leadership skills with previous experience in people management and team development.

Deep understanding of email best practices, analytics, and associated KPIs.