adidas Wrestles With Entertainment Mogul Over His Company’s Similar-Looking Logo

Sports giant adidas has taken issue with entertainment mogul Vince McMahon and his new company Alpha Entertainment’s similar logo design.

McMahon formed Alpha Entertainment to front his 2020 relaunch of the XFL, a football league that McMahon had experimented with in the early 2000s with one failed season. McMahon has decided to revive it, but is now facing issues with Alpha Entertainment’s logo.

adidas believes the logo resembles its own and has reached out to the US Patent and Trademark Office to block Alpha Entertainment’s emblem—citing that it looks similar to its famous three-striped design. adidas has until 6 March 2019 to file against McMahon.