Juicero’s CEO, Jeff Dunn, who over took the position in November, posted a response on Medium today arguing that “The value of Juicero is more than a glass of cold-pressed juice. Much more.”

He goes on to outline two scenarios where Juicero would be valuable. One involves someone drinking juice, the other involves someone getting a notification to remind them to drink juice before their juice packs expire and their internet-connected juicer refuses to press them.

To prove that Juicero isn’t just selling packages of juice, and is really putting fruits and vegetables in its packages, Dunn also posted this video of what it looks like when you tear into one: