Reinhold has been DJing for over 12 years - blending many styles of music when he plays, playing many different events. Often playing a mix of different genres specific to each events overall mood and feeling. He has played many innovative art openings, beer events, live performances, and festivals such as Richmond’s First Friday at Gallery5 in which PLF shuts down the street for a night to bring Richmond the biggest fire performance event in Virginia. He is also one of the owners and President of RVA Magazine a culture magazine in Richmond, VA.