Coke tried to make its mark on this year's Super Bowl with an interactive commercial, but things did not go as planned.

The commercial showed three groups (showgirls, cowboys and "badlanders") racing through the desert towards a giant bottle of Coke. The first part of the commercial was shown early on, and viewers were meant to go to Coke's website and vote for which group they wanted to win. The entire journey would then be shown in a long commercial after the Super Bowl, revealing the winner.

Coke's commercial sparked controversy before the website even went down. When the first part of the commercial was released, the American-Arab Anti-Discrimination Committee criticized the commercial, saying that it showed Arabs in an unflattering light. The first part of the commercial shows an Arab man with a camel looking at the large Coke bottle longingly, but viewers were not allowed to vote for him to win the race. Coca-Cola has apologized.