7-Eleven slashes Slurpee prices

Summer typically sees a peak in Australia’s love affair with Frozen Carbonated Beverages, but this season sales per unit should jump even higher with 7-Eleven having announced new price points for their contribution to FCB, the Slurpee.

7-Eleven relaunched the Slurpee nationally on September 29 this year, at a range of new price points: small Slurpee now 80 cents, was $2.60; large now $1, was $3; super now $2, was $3.30; mega now $3, was $3.60.

At the same time, the brand has launched new flavours, including Strawberry Shortcake, Caramel Apple Pie, Coconut Raspberry Slice and Slurpee ‘Zilched’ Salted Caramel (which contains less than 1 per cent sugar and is Australia’s only low sugar frozen carbonated beverage).

The Slurpee has also been given a new look, featuring artwork from a range of emerging Australian and international artists and illustrators.

A still from 7-Eleven’s current Slurpee advertising.

7-Eleven Marketing Manager Jessica Richmond said Slurpee was a “genuine Australian icon” enjoyed by several generations of people.

“We’ve listened to what our customers want from Slurpee; a fun pour-your-own experience, new flavours and great value,” she said.

“So we’re giving them a fresh new look in our stores and our cups, and an incredible line-up of flavours, including brand new Slurpee Zilched flavours – and all for only $1 for a large cup.”

“We’re expecting a huge response from customers.”

Slurpee has been reputed as Australia’s most famous FCB for almost 40 years, with a constantly changing range of flavours.