Alzheimer's Disease Association (ADA) Singapore: Sort Me Out

Published on March 01, 2012.

Imagine if all your Facebook photos, status updates and memories just disappeared. The Alzheimer's Disease Association (ADA) Singapore did, and created a Facebook app, SortMeOut to simulate an Alzheimer's sufferer's loss of memory. The app, through Grey Singapore and digital arm Yolk, erases photos, videos and more, to demonstrate how painful it is for people to lose their memories of the past and their identity. Users can share their experience on Facebook to help raise awareness of the disease.