Monday, October 5, 2015

Color of your Website !!!

Color choice is very subjective. A color
could involve different reactions in different people. Colors are a very
personal choice and therefore choosing a color for your website is even more
important. We want to portray a site in a particular way and therefore the
color or colors we use play a very important role.

You might not realize how important a color
is for a website, but as it is true that different colors effect people's psychologically in different ways, the use of color in a website becomes even
more important. Websites are driven by the traffic, so it is important to hit
the correct psychyof the visitor.

Colors stimulate senses and excite people.
Colors give the feeling of warmth or cold. If a site needs lots of action like
buying online, it should have more of reds as red color makes people act fast
and makes them feel powerful. If you are selling stuff that is feminine, soft
pink with red will enhance passion and thus increase sales.

It is very important to keep in mind your
audience, your product and your market strategy before deciding on a color for
your site.

Mixing colors would definitely enhance your
sites performance as it would cater to differentpsychological factors of a human mind and bring them together in unison.
The combination of colors is very important when making a strong statement
about your product.

Picking a color for your site does not mean
picking your favorite color, but instead, work for your audience. Always use your
brand colors on your site. People should be able to relate your site with your
brand by just looking at the colors.

Secondly, a site too dark or too soft will
not leave any mark. Have a combination that is not very dominant but equally
spread and balanced perfectly. The combinations are very important and so is
maintaining the balance. Black, red, orange, etc. should not be too dominant
but when used appropriately, they define the site and give it that energy.

Always keep in mind your target audience.
If you are catering to young visitors bright colors would work well, but when
dealing with senior section, it’s better to go soft and less aggressive. It’s also better to stick to maximum 3
colors in a ratio of 60%, 30% & 10%. Primary color- 60%, secondary
color-30% & accent color-10%.

We have seen blue as the most used color
when it comes to websites. This is because -

Blue is the color of trust

Blue is the color of corporate
world

Blue denotes calmness and
tranquility

Blue means smooth sailing

Using blue with a very strong color like
red or yellow or orange could be used on sites that want some action from its
visitors- like online shopping site. Blue will give a sense of trust while
Red/Yellow/Orange will enhance the action aspect.

Colors give meaning to the site even before
the content is read by the visitor. A visitor by just looking at the site and
its colors will decide whether he/she wants to stay or leave. Use colors to
enhance your users emotions and create value. Use colors to your advantage by
combining different colors, but avoid overload of colors. Stick to maximum 3
colors.

Look at the colors used on your site and
see whether it goes with your brand. If you find a conflict of colors, go for a
change.