AW's Mashboard

The fashion! The stars! The glitz! The winners! It's all here in an unparalleled, high-class and free app from E! - the leader in red carpet entertainment.
The Live from the Red Carpet app lets you experience total VIP access to Hollywood's hottest...

Where’s My Water? is the hit Disney app that everyone is playing! It’s a challenging physics-based puzzler complete with vibrant graphics, intuitive controls, and a sensational soundtrack. To be successful, you need to be clever and keep an...

A couple of years ago, it occurred to me that we all belong to Generation App. Regardless of if we are a coder developing apps, a conceiver thinking of great ideas for apps, or a consumer that loves to use Apps – we are all a part of Generation...

As we move into the New Year and reflect on all of the great moments of 2012, I am honored and humbled to work for such an amazing company. If you look back through 2012, month after month Microsoft delivered innovation and amazing new products for both...

It’s that time of year again! Black Friday and Cyber Monday have come and gone and the holiday shopping season is in full swing. Approximately $60B was spent on black Friday (+$8B from 2011) by approximately 160M shoppers with mobile phones accounting...

Meet the New Windows Phone – now available at AT&T, Verizon and T-Mobile! We have the best line-up ever of Windows Phone devices this holiday, and now is the time to get your HTC 8X and the Nokia Lumia 810/820/822/920. Dovetailing the exceptional...

Every four years in the United States, cutting edge marketing techniques and technology find their way into the presidential races as campaigns grapple with how to energize, excite, and activate voters to volunteer time, give money, and ultimately vote...

Today marks the launch of Halo 4 and the much anticipated return of Master Chief!
Gamers anxiously lined up outside many retail stores last night that had midnight Halo 4 celebrations, and similarly Microsofties were lined up outside the Microsoft...

I had the opportunity to recently spend a week in both the Los Angeles and San Francisco/Silicon Valley areas attending customer meetings, partner meetings, hosting a women’s luncheon and attending the Fortune’s Most Powerful Women Summit...

The Challenge: Getting great Return On your Marketing Investment (ROMI).
Marketing budgets are getting tighter and tighter and tighter. And whether you are a big or a small company there's never enough marketing budget to go around. I want to show...

It was an honor to be one of the executive sponsors of Microsoft’s Imagine Cup USA finals this week in Redmond. Imagine Cup is the world’s premier competition for students who create potentially life-changing technology projects that range...

One of the biggest surprises that I get when giving presentations is how hungry marketers are for data that speaks to the trends that are impacting marketing right now. So, in almost every presentation that I do I put up a slide that illustrates how consumer...

Recently at Microsoft, we announced the 2012 winners of the Microsoft Next contest which is an opportunity for teams at Microsoft to showcase how they are using technology help partners and customers. A team in my organization, the Customer Insights Center...

Just a quick shout out to Jon Landau, the producer of Avatar and Titanic who came out recently and gave my team, Microsoft's US Marketing and Operations, a great talk. It seems apropos that I am posting about an Academy Award winner just a day after the...

In upcoming posts, I’ll be revisiting the ideas around how we use Analytics and Business Intelligence in marketing.
Before I do that, I wanted to do a post on something called Big Data. I was reading an article a month ago written my Frank Reed...

Jeff Molander, Author of the new book, Off the Hook Marketing: How to Make Social Media Sell for You and adjunct professor, Loyola University Business School recently guest posted on the great marketing blog Convince and Convert .
The title of his...

Good Morning.
I’m excited to share that the Office 365 team recently launched an initiative called “ Your Office, Your Terms ,” which focuses on reaching some 8 million woman-owned businesses in the United States to promote the work...

The customers come first, last, and always in our new marketing world! We as marketers always claim to be customer centric but I believe that traditional ways of marketing limit our customer centricity. What do I mean by that?
There is a challenge...

I had a great conversation last week with Kate Maddox, Executive Editor of BtoB magazine. We spent a great deal of time talking about the need to build an effective bridge between IT and marketing. We talk analytics, flexibility, great IT/marketing collaboration...

How many prospects are you trying influence with your marketing? This question should come up frequently as you plan and execute any marketing effort. Is it thousands? Tens of thousands? Or just a few hundred? What’s your magic number?
I would...

Last Monday, I visited LINQ360 ; a Microsoft partner led Innovation Center. 20 Microsoft partners have banded together with the Nevada Development Authority to show off how their various solutions built on Microsoft technology work together to meet customer...

Hi All, After a quick flight from Seattle to LV, I had a whirlwind day with star Microsoft Account Manager, Tiffany Price.
First, it was off to the Linq360 Innovation Center .
At Linq360, twenty Microsoft partners have come together to build...

I hate to borrow the quote from Jerry McGuire but it’s appropriate here. Marketing traditionally has been a cost center for most companies. When we talked about marketing, we talked about ROI, the return on investment. We talked about how marketing’s...

President Eisenhower once remarked “in preparing for battle, plans are useless but planning is indispensable”. I think this a very important quote that many leaders fail to understand and execute against.
President Eisenhower is driving...