In this week’s episode of “Marketing Today,” Alan talks with Tom Klein, chief marketing officer at MailChimp, the world’s largest marketing automation platform. He worked at Nabisco and Chanel before landing at MailChimp, a company he long admired, and he is an authority on digital marketing, e-commerce, and brand marketing.

During the podcast, Klein talks about his views on the best use of marketing automation: “I see automation as doing the things automation is good at and, ideally, it’s opening a window for a marketing person to really put heart and soul into communication.”

Later in his discussion with Alan, Klein touched on where he believes marketing is heading and where automation fits in. “What’s fascinating is, in many ways, everybody’s being turned into a marketer…all of marketing is being democratized,” says Klein. “I feel like marketing and communication is just going to keep getting better and better. And I think it’s up to us to take advantage of those capabilities of our customers, and meanwhile, on the marketing automation front, let the robots do the stuff that the robots are best at.”

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Podcast Reviews

Brilliant with 1 Myth bug bear

August 4, 2018 by FrogHopper UK from United Kingdom

Attention all small businesses enjoying the weekend but worrying about sales. Brilliant podcast to inspire you to disrupt the market and make ur brand famous. And with 0 marketing budget!
My only bug bear is the usual criticism of market research. Consumers will always tell u new and different is bad and then it does brilliantly in market etc etc. This is an old MYTH!! Just do your research right with creative consumers!!! Yes those ones that buy your product!! Rant over.
Otherwise love this....and have worked with Eat Big Fish in the past.
https://www.marketing today podcast.com/104-mark-barden-of-eatbigfish-on-challenger-brands-and-the-age-of-disruption/
Lizanne Byrne
FrogHopper

Awesome show, highly recommend!

June 7, 2018 by J. Barshop from United States

Alan and his guests provide some incredibly actionable and compelling content, spotlighting the absolute best marketing tactics and coming trends to help you effectively grow your business.
Highly recommend listening and subscribing to Marketing Today if you want the knowledge AND mindsets to get ahead of the curve (and reach your overall business goals as a result)!

Very insightful with A-list guests

October 5, 2017 by KhunKC from Philippines

The interviews are credible and enjoyable to listen to. With its range of guests - marketing gurus to CMOs - this podcast is a great source for insights and marketing inspiration!

Great Take Aways for Marketing Leaders

July 7, 2017 by CamMaxH from United States

Really have enjoyed these podcasts. Always a specific action item or two that I plan to shamelessly steal and try and make work for my company!

Always Worth A Listen

March 2, 2017 by LG in NC from United States

Great podcast. It's entertaining and smart and worthy of your time. I learn something new on every episode.