Since opening a Max Muscle Sports Nutrition franchise in Boulder in 2008, Craig David has expanded the business to include partnerships ranging from local teams and training groups to a contestant of "The Biggest Loser."

David answered a few, quick questions via e-mail last week about his approach and endeavors.

The following has been edited for clarity and space.

1. How long have you been involved with Max Muscle Sports Nutrition?

This is our fifth year. Seems like it's flown by.

2. What appealed to you about running a store in the Boulder area?

The environment; conditions and activities that allow for year-around fitness. It's more than a fad to be fit, it's a lifestyle in Boulder.

3. Have you tailored your franchise or offerings in any way to cater specifically to the Boulder clientele?

Absolutely. We have an affiliate partnership program that provides sponsorship benefits to teams, clubs and groups that have a member base. We also have a certified staff to provide custom, nutrition consulting to create whole food solutions so athletes and fitness enthusiasts alike can make lifelong changes.

4. What partnerships has your store made with others?

We've got partnerships with several cycling race teams, running teams, Brazilian Jui Jitsui, CrossFit, as well as a few big projects with local company Zeal Optics, training their CEO. We've recently been asked to work with one of the recent "Biggest Loser" contestants, getting him ready for a triathlon. We are excited.

5. Do you have your sights on running another franchise here in this region?

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