Your Customers are Crazy: Why We Are All Irrational and How Design Can Help

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Your Customers are Crazy: Why We Are All Irrational and How Design Can Help

We are logical beings right? We make decisions based on analysis, deep thought and reasoning. We understand our actions and why we do the things we do… or do we? The latest cognitive research says otherwise. In fact, we rarely understand why we do the things we do and all of our decisions are based on emotion, not logic.

This sounds like bad news for marketers, but it’s not. When you understand how people behave you can design products, services and materials that customers love for irrational reasons.

Ross’s extensive experience in creative design, web development and internet marketing has placed him at the core of the Ann Arbor business community. He is a classically trained designer turned web guru. Ross built his first website in 1995; he has been captivated ever since. He brings clear thinking, a holistic understanding of the web, and a good sense of humor to every project.

Ross Johnson founded successful 3.7 Designs in 2004. 3.7 DESIGNS is a web design and web strategy company. 3.7 DESIGNS focuses in not only the design of interactive web sites, but also the marketing of them, including search engine optimization, search engine marketing, social media, pay per click, etc. Johnson has designed for a wide range of clientele and situations ranging from small start-ups, municipalities, schools and multinational corporations. Additionally he maintains several popular design and web related blogs.