The Teen Appeal, a city-wide student-produced newspaper, will sponsor two community events in observance
of Scholastic Journalism Week, Feb. 17-23. One event is a panel discussion by members
of the local media; the other is a social media scavenger hunt with an iPad as the
grand prize.

The panel discussion will take place from 3:30 to 5 p.m. on Tuesday, Feb. 19, at the
Benjamin L. Hooks Central Library, 3030 Poplar Avenue. The public is invited to attend.

The panel will be moderated by Otis Sanford, who holds the Hardin Chair of Excellence
in the Department of Journalism at the University of Memphis.

“This event will allow student journalists from across the city, county, and surrounding
areas to network with their peers in similar position, as well as learn from professional
journalists,” said Elle Perry, interim coordinator of The Teen Appeal.

The social media scavenger hunt will run from midnight February 17 through midnight
February 23. Students and adults in the Memphis-area are invited to participate.
Information about the scavenger hunt can be found online at www.teenappeal.com.

The hunt includes prompts involving journalism and the city of Memphis. Some include
options for uploading photos and videos. In another instance, a clue may ask participants
to share their favorite First Amendment freedom. Participants will use the hashtags
#sjw2013 (developed by the Journalism Education Association for Scholastic Journalism Week)
and #ta (designating The Teen Appeal).

On Monday, Feb. 25, a panel consisting of The Teen Appeal coordinator and University of Memphis journalism professors will select the most
creative scavenger hunt participant and award the winner an Apple iPad.

The 20-item scavenger hunt was developed by Dr. Carrie Brown-Smith, a journalism and
new media professor at the University of Memphis, and Dr. Erin Willis, a public relations
professor at the University of Memphis. Brown-Smith has previously had her college
classes participate in social media scavenger hunts involving more than 20 countries
around the world.

The Teen Appeal, created in 1997, aims to help diversify the nation’s newsrooms by introducing high
school students to journalism. The newspaper is one of the few opportunities for most
students in Memphis to work on a high school newspaper staff. Partners in The Teen Appeal project are the Scripps Howard Foundation, the University of Memphis Department of
Journalism, Memphis City Schools, and The Commercial Appeal. For more information, visit www.teenappeal.com.

Through participation in events during Scholastic Journalism Week, The Teen Appeal hopes to engage the community and increase its knowledge of journalism, youth journalism,
and The Teen Appeal, a unique program that calls Memphis home.

Scholastic Journalism Week is sponsored by The Journalism Education Association, a
national nonprofit organization devoted to journalism teachers and advisers.