From the outset, Populous’ brief for the new Tottenham Hotspur Stadium was to create a unique fan experience like no other, which would become the benchmark design for all stadia to come.
In response, we have sought to create a flexible destination rather…

The PyeongChang 2018 Olympic and Paralympic Winter Games mark the 12th Olympic Games Populous has helped bring to life with the respective Organizing Committees. Looking back, a lot has changed since the 1996 Olympic and Paralympic Summer Games in Atlanta, when we…

Thirty percent of fans prefer to watch live sporting events at home, according to research completed by Nielsen Sports in 2017. While technology is building an increasingly powerful in-home broadcast, the live experience still remains king. However, it’s no longer about just…

Metricon Stadium on the Gold Coast is being transformed as part of the venue’s original master plan, allowing it to flex and grow temporarily to host international calibre events, and return again easily to provide the great Gold Coast welcome that affords…

Which comes first: bigger crowds or bigger broadcast deals?
This past summer, Major League Soccer made headlines when it fielded an eye-opening offer of $4 billion for its global media rights. The bid was a non-starter for a number of reasons, but the…