Automated Trading Debate

The future of electronic, programmatic and real-time trading

Thursday 29 November 2018

Automated Trading Debate in 2018 looked at the state of media trading today and offered insights into the latest innovations, trends and challenges. Buyers and sellers will give us their views on each trading medium separately, serving as a quick all-in view across the industry. The event covered the biggest issues facing the media and adtech business, including the models and dynamics that are driving change now and likely to do so in the future.

Mediatel's Automated Trading was the event that first exposed how little publishers were taking from programmatic, the event that started giving you blockchain and traceable time insights; and the only event that has continued to look at "automated" trading over the years where the real benefit in efficiency lies, and not just programmatic, where ROI has often been doubtful.

This year the event was staged within MAD//Fest. Mediatel is an investor in MAD//Fest, an exciting new 2-day conference.

Event Partners

Event partner

Agenda

Registration and coffee

Welcome

Drawing from his extensive experience as founder of Manning Gottlieb, CEO of OMD UK Group, Chief Strategy Officer at Ebiquity and now SVP at MediaLink, Nick will give us a view on what brands are saying and doing about trust issues, in-housing and automated trading; and his views on what we should expect to see next.