Elemental Technologies’ Badaboom™ Media Converter takes a fundamentally different approach to video format conversion from other solutions. Instead of performing format conversion on the CPU, it harnesses massively parallel GPUs from NVIDIA. By using the power of the GPU, the time required for video conversion is reduced. As an added bonus, you can still use the CPU for normal everyday tasks such as email and internet browsing. Anyone can now painlessly convert video between formats including AVCHD, leaving more time to enjoy the video and eliminating the frustration of video conversion delays. The Badaboom™ Media Converter provides a simple to use tool for standard definition media conversion.