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Dfp native ads

Remember, in April this year, Google was beta testing native ad formats for AdSense? Four months later, Google launched native ads on DFP ad server, this time with demand for AdSense and DoubleClick Ad Exchange publishers.
In this post, we’re going to cover how the new native ad format in DFP works and all the ways it can enrich your ad inventory.
When you are delivering a banner, you receive a complete creative asset from the advertiser and you deliver it exactly as you received them from the advertiser.
In the case of DFP native ads, instead of getting a rigid banner that is completely unresponsive towards the content environment that it is placed in, what you will receive is separate components. It’s up to you to organize these components in a way that represents advertiser interests and also blends in well with your website or app.
Right there is a level of unprecedented control for publishers. You take a single set of assets, and you’re able to modify those … [Read more...] about The Beginner’s Guide to DFP Native Ads

We have previously listed some header bidding demand partners to add in your wrapper. But there’s more to bidders than just their demand.
The following list contains only the top tier demand partners currently in the header bidding game; the kind that require you have a hefty number of minimum monthly impressions just to get a quote; the kind that bring in considerable amounts of unique demand (we covered why that’s important in this post); the kind that are exclusive and why so.
Anywho, here are the top 10 Tier 1 header bidding demand partners in the ad tech sphere today:
Minimum monthly impressions: 50M
Criteo doesn’t have a custom wrapper, but it’s the most popular header bidder among Alexa 1000 sites (according to this study by GetIntent). That’s because of Direct Bidder, which is how Criteo stays ahead of Amazon.
Direct Bidder works without second price auctions – meaning that the final bid you receive from Criteo really is the highest … [Read more...] about Top 10 Header Bidding Demand Partners of 2017

Back in 2015, DFP first announced the availability of native ads for mobile apps. This was aimed at creating a better user experience by giving app publishers an alternative to prestitial and interstitial ads—both disliked and disruptive formats that don’t meet the Initial Better Ad Standards.
Context is incredibly important on mobile, and that’s why over the next few weeks we’re rolling out our native ad solution for apps to DoubleClick for Publishers clients globally. With native ads in DFP, publishers can maintain a beautiful user experience in their apps while providing brands an opportunity to reach their audience on mobile.
Just a few months later, DFP revealed that they were beta testing programmatic native ads with eBay, an experiment that led to a 3.6x increase in ad engagement for eBay on average, with some campaigns delivering click-through rates up to 5%.
Native has only grown since 2015, and according to eMarketer, now accounts for more than … [Read more...] about DFP Now Supports Programmatic Native Ads for Desktop and Mobile

Google Analytics made headlines earlier this year when the team behind it announced their enterprise grade solution—the Google Analytics 360 Suite.
Native integration with Google products, particularly DFP, enables publishers to serve ads more effectively and monetize better by providing enhanced display ad metrics.
Last month, GA360 and DFP integration hit another milestone with the release of the Audience Sharing feature. The team released a case study about AccuWeather to demo the product and generate buzz.
Steve Mummey, Director of Ad Strategy & Audience Development, AccuWeather, sums it up:
Now that two somewhat different worlds have merged ― ad sales with ops and product analytics ― it’s important that both sides understand the metrics in each platform.
That’s what this integration does—bring content and audience data from Google Analytics 360 and DFP metrics on a single table to allow for deeper, more accurate reporting and … [Read more...] about Audience Sharing in Google Analytics 360 Brings New Insights for Publishers

So you have a DoubleClick for Publishers account, have a good hang of its basics, and are serving ads on one or more of your sites. You’re bringing in some ad revenue but really want to increase it. In this post, we’ll be discussing multiple ways using which you can maximize your ad revenue in DFP.
Let’s get right down to it.
DFP makes it easy to integrate your Google AdSense account. AdSense’s large inventory of ads comes in handy when you need to fill your unsold and remnant ad space.
Place AdSense ads at the end of the display order line so they only display if no other higher paying ads are available to be displayed. With Google’s large ad inventory, you will never have an empty ad space.
DFP allows you to serve ads from multiple ad networks. You can configure ad locations to display the highest paying ad from all available ad networks. If an ad is not currently available, the next highest paying ad will automatically be displayed. This will help … [Read more...] about How to Maximize Your Ad Revenue in DFP

Google’s DoubleClick for Publishers is the go-to ad serving platform that major publishers gravitate to. With 30% of the market share, Doubleclick for publishers or DFP as it is known in common parlance is considered the best ad serving technology out there, be it for web, mobile, or video. Launched in 1996 as an independent, and then revolutionary, ad serving agency for the web, DoubleClick Inc. was later purchased by Google and redressed as DFP. One of the major reasons why DFP remains the most used ad-serving technology is their ability to unleash innovative and vertical focused solutions, guides and knowledge throughout the year.
Take look at the innovation of DFP in 2014 and you’ll see why publishers, big and small, love DFP.
So we decided that since we have already spoken quite a bit about DoubleClick for Publishers and its pros and cons, how about we take real world examples and success stories of major publishers who scaled their publications with … [Read more...] about 6 DoubleClick for Publishers Case Studies to Learn From

As we’ve previously covered, one of the most common policy violations committed by publishers on AdSense is placing the 300×250 ad unit above-the-fold on mobile.
The reasoning for this policy was simple: Since mobile screens are small, square ad units or vertical ad banners push the content below-the-fold, i.e., beneath the part of the screen that a user sees before scrolling; thereby damaging user experience and creating higher incidences of accidental clicks. This is the policy as stated in Google AdSense documentation:
Publishers should ensure that their mobile site layouts do not cause ads to push the page content below the fold. For this reason, we don’t allow 300×250 ad units (or larger) above the fold on mobile as this layout requires the user to scroll down to view site content. To ensure a good user experience, the site content should be clear and accessible above the fold. We would therefore encourage publishers to implement smaller ad units … [Read more...] about Google AdSense Now Allows 300×250 Ads Above the Fold on Mobile Web

With a projected global ad spend of over $170 billion in 2016, online advertising is a vast industry with thousands of small and big players engaged in business; and developers, ad ops managers, designers, data scientists, marketers, and support teams working overtime to keep the juggernaut of internet ads running.
Equally vast is the jargon that surrounds the ad tech industry; not only are outsiders confused by it, if you were to survey industry professionals, the results would surprise no one — there is a big chasm between how much we think we know and how much we actually do.
Ad-tech is a super nerdy community. They want to speak their own language and it makes them feel smarter, so they teach themselves to speak Klingon, a language that’s a mystery, and nobody’s willing to ask questions as to what they mean.
— Nick Dujnic, LiveIntent’s director of demand generation
SSP? DSP? RTB? CPM? CPC? CPI? Programmatic? Waterfall? Daisychaining? … [Read more...] about The Best Blogs, Podcasts, and Resources for Ad Tech and Ad Ops Professionals

Dynamic Allocation, a popular DFP feature, lets Google AdX bid on inventory marked as guaranteed or remnant. The feature also gave AdX last-look privilege, letting AdX check out other bids and use the highest as price floor for its own auction to win most of the impressions for its exchange. (ICYMI: We’ve previously covered AdX and dynamic allocation in some detail here.) This has caused resentment in the ad tech industry because of the unfair advantage that it provides to Google; few, such as AppNexus, have point black refused to work with Google on new technologies and collaborations. But now, in a show of good faith to the ad tech ecosystem and to compete with header bidding on its own terms, Google is dropping this last-look privilege in Exchange Bidding in Dynamic Allocation (EBDA) beta, released on March 31, 2017. Here’s what you need to know about this feature:
Auction dynamics: Exchanges, including AdX, receive a single bid request, conduct their own auctions, and … [Read more...] about Google Removes “Last-Look” Privilege in DFP for Fairer Ad Auctions

Earning money from their websites is a major goal for most bloggers. And showing advertisements is an excellent way of doing that. However, to earn a handsome amount from displaying ads, you need to manage the ads properly. While managing ads sounds simple, it is not so in reality. If you want to do it manually, it will eat up a significant amount of your time. Luckily, there are some excellent WordPress plugins that can help you in managing ads. If you display ads in your website or planning to do so in the future, you should be familiar with these plugins. If you are using AdSense for monetizing your WordPress blog, you should refer to this post where I have listed best plugins to manage AdSense ads. In today’s post, I will introduce you to the 5 best WordPress plugins to manage ads. All of these plugins are free. Therefore, feel free to try them out and see which one works best for you. WordPress Advertising plugins to make Your life easier: 1. AdRotate AdRotate is an … [Read more...] about 5+ WordPress Plugins To Manage Banner Ads in WordPress