IHOP Gets Trolled By Competitors After Name Change Announcement

But it is adding seven burgers to its menu and it managed to convince a lot of people last week when it suggested — wink, wink — that it was flipping the “P” in its name to a “b.”

Speculation that the “b” stood for breakfast was shot down when IHOP employees began spilling the beans about the burgers.

“Spoiler alert guys: its burgers. I work at IHOP,” tweeted an employee last week.

Dine Brands Global, the Glendale, Calif.-based company that owns the 1,752-store chain, kept mum about the change until Monday, when it fessed up, launching a marketing campaign that includes television advertising touting a $6.99 burger special with unlimited fries and a drink.

“People know us for pancakes,” IHOP chief marketing officer Brad Haley said at a burger tasting event last week at which the chain unveiled its specialty 100 percent black Angus burgers to a small group of journalists.

“The goal is to get people to think about us for lunch and dinner,” Haley conceded. “We have a lot of white space after breakfast.”

IHOP’s customer traffic has fallen in each of the last 10 quarters, according to regulatory filings.