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Inside line

Published on October 21, 2002.

Time Inc.'s People launched its first-ever nationwide tour last month, visiting 10 markets over two months, targeting multi-generational audiences with a broad array of free product samples, demonstrations and the opportunity to meet local celebrities in each market. Sponsors include Maybelline, Bali Intimates, Campbell Soup Co., Unilever's Finesse and Mr. Coffee. The effort, handled in-house, concludes Nov. 10 in San Francisco.

Saveur ends a series of three weekend epicurean events in Healdsburg, Calif., Oct. 31-Nov. 3 with the magazine's editor and staff entertaining readers with top chefs, food and wine. The admission fee is $2,990 per couple; sponsors include dozens of the magazine's advertisers.

Edwards Fine Foods, Atlanta, makers of gourmet desserts sold at national supermarket chains, this month sets uniformed chefs loose on large tricycles to provide dessert samples and coupons to the public at major events and near retail locations. The campaign began in Salt Lake City and runs for eight weeks in cities including Phoenix, as well as Orlando, Tampa, and Jacksonville, Fla. DSL Global Event Marketing, Montclair, N.J., handles.