SEMA debut for the Lexus GS 460 by Five Axis

Lexus will be showcasing at the Specialty Equipment Market Association (SEMA) Show in Las Vegas an array of new project cars, dressed-up IS F high-performance sedan and its F-Sport line of performance accessories. Brian Bolain, Lexus national engagement marketing manager, quipped that Lexus is following up on the introduction of the IS F last year with the unveiling of the F-Sport line of performance accessories for the IS 250/350.

He noted that based from the market's overall response, there was some pent-up demand for such accessories. One of those new project cars is an interpretation of the Lexus GS 460 by Five Axis, the same firm responsible for the Project IS F that was a huge hit at last year’s SEMA.

For this year, Five Axis has chosen the Lexus GS 460 to create the Project GS, which will have its debut inside the Lexus SEMA booth on November 4. Designer Troy Sumitomo will be present to discuss the Project GS.

Project IS F is also coming back to SEMA, this time featuring a heavily modified V8 engine that now boasts of a displacement of 5.75 liters for more available horsepower and torque on hand. The Lexus booth will also feature four distinct IS F project cars from independent builders -- Fox Marketing/Artisan Performance; Import Tuner Magazine/TEIN Suspension; 0-60 Magazine; and MotorworldHype. Each team has their own performance and design approach – some emphasizing heightened track performance and others focusing on increasing the fun side of the IS F.

Lexus will also showcase a special LX 570 from ICON 4x4 Design, lending a stealthy and functional appearance to the LX while boosting it with a number of performance upgrades. Lexus’ booth will also feature a Lexus IS 350 equipped with F-Sport accessories and concept body kit; F-Sport accessories; a 2009 Lexus IS F featuring the latest factory updates like a new interior color and other revisions.

Lexus is giving attendees an opportunity to pilot the IS F and the F-Sport-equipped IS 350 at the Motor Trend Proving Ground located just adjacent to its booth. This track will be open to Lexus cars during normal show hours starting Nov. 5 at 9:00 a.m. the next day at 5:00 p.m.

The company will also feature an IS F strapped to a chassis dyno for simulated full throttle quarter mile runs. Users are urged to power shift the eight-speed Sport Direct Shift transmission. The dyno is open from Nov. 4 to Nov. 7, 3:00 p.m. Attendees could also enjoy IS F video racing simulators in which drivers could race against each another on Laguna Seca's Corkscrew and win prizes and bragging rights.

Press Release

Lexus Brings New Project Cars and Energy to the 2008 SEMA Show

Lexus is taking its performance message to the Specialty Equipment Market Association (SEMA) Show for its second official appearance this fall with a bevy of new project cars and multiple ways to sample its IS F high-performance sedan and F-Sport products. Headlining the project cars will be a fresh take on the Lexus GS 460 by Five Axis.

"The introduction of the IS F last year was our first opportunity to stimulate major interest from the performance community," said Brian Bolain, Lexus national engagement marketing manager. "We followed up with the F-Sport line of performance accessories for the IS 250/350 and judging by the market's overall response, there was clearly some pent-up demand."

A good barometer of that response lives in the array of project cars that will be on display in the Lexus space which, like last year, is situated next to the Motor Trend proving ground between the Central and South halls.

Projects On Display

Riding a wave of momentum from its Project IS F car introduced at SEMA last year, Five Axis has turned its attention to the Lexus GS 460. Project GS will debut inside the Lexus SEMA booth on Tuesday, November 4 and designer Troy Sumitomo will be on hand to talk about his latest creation.

Project IS F also returns to SEMA with a newly (and heavily) modified V8 engine filling its engine bay. Now bored and stroked to 5.75 liters, the car was a major hit at SEMA last year and has been bulking up on horsepower and torque ever since.

Four unique IS F project cars created by these independent builders will be on display at the Lexus space:Fox Marketing/Artisan PerformanceImport Tuner Magazine/TEIN Suspension0-60 MagazineMotorworldHypeEach team is taking their own performance and design approach, with some focused on increased track performance and others making sure their rides are even more fun on the street, as well as the track.Lexus will also display a special LX 570 created by ICON 4x4 Design. This concept brings a stealthy and functional look to the LX ("anti-bling" says ICON's Jonathan Ward) augmented by several performance upgrades.

More Inside

Step into the air-conditioned Lexus booth next to the proving ground and you will find several displays including:IS 350 equipped with F-Sport accessories and concept body kitF-Sport accessories on display with information2009 IS F with the latest factory updates including a new interior color and other detail changesIn the Driver's Seat

A small test track (Motor Trend Proving Ground) adjacent to the Lexus booth gives attendees the chance to drive the potent IS F as well as an F-Sport-equipped IS 350. The track will be open to Lexus cars during normal show hours beginning Wednesday, Nov. 5 at 9:00 a.m. until the track closes Thursday at 5:00 p.m.

Next to the booth, Lexus will strap an IS F to a chassis dyno for full throttle runs through a simulated ¼ mile. Power shifting the 8-speed Sport Direct Shift transmission is encouraged. The dyno will run from noon Tuesday until 3:00 p.m. Friday.

Also not to be missed are the IS F video racing simulators where drivers can pit themselves against one another on Laguna Seca's iconic Corkscrew for prizes and bragging rights. Helmets are optional.