It would have been easy to view the show cynically, as companion-animal-prompted conspicuous consumption. Indeed, according to the American Pet Products Association, U.S. pet industry expenditures are expected to hit almost $60.6 billion in 2015. And yet discussions with vendors indicated that their inventions stemmed from true love of their pets rather than crass consumerism.

Per the website: "Half the fun of receiving a gift is the joy of unwrapping it.... Doesn’t your pet deserve to enjoy the fun too? Thanks to Pet Party PrintzTM they can!"

Some might wonder why animals need their own wrapping paper.

Karen Hyttel says her son, David Hyttel, started the company because he wanted something in which to wrap his puppy's Christmas present.

"There was nothing out there," she says, "so then he had this great idea to develop a safe product for pets."

The paper, printed with "soy-based" ink, has an adhesive strip so that pet owners won't have to use tape, which presents a choking hazard.

"If they eat it, it's not going to be hazardous," she says. "We think it's a great product and people love to spoil their pets," she continues. "Some people actually buy this just for their friends—like, if you're dog crazy, I might wrap your gift in it."