Multiple Sclerosis: KOL Insight

An incisive report and dynamic analyst briefing service delivering insight from the most influential Multiple Sclerosis (MS) Key Opinion Leaders to map the current treatment landscape and analyse future trends.

The past year has seen landmark changes in multiple sclerosis, with the launch of two new novel oral products—Tecfidera (dimethyl fumarate; Biogen Idec) and Aubagio (teriflunomide; Sanofi) —joining the first oral MS therapy, Novartis’s Gilenya (fingolimod). The arrival of these drugs is expected to revolutionise multiple sclerosis treatment and be a catalyst for unprecedented market growth.

Driven by in-depth interviews with the world’s leading multiple sclerosis KOLs, Therapy Trends: Multiple Sclerosis uncovers how the current treatment landscape will be impacted by significant future events, with particular focus on pipeline therapies and how these will modify the way MS is managed by neurologists in the future.

•We cut to the heart of market-changing events and eliminate superfluous background information so you can focus on developments of greatest strategic impact and reduce your reaction time
•Our unique thought-leader selection matrix identifies the most influential KOLs in MS to deliver the perspectives vital in giving you a competitive edge, enabling informed decision-making and planning
•Detailed analysis of marketed and pipeline drugs helps you understand the products that will shape the future MS market
•KOL consensus on the future treatment algorithm offers a window into the future changes in medical evidence and clinical practice
•Uncovering KOLs’ opinions on unmet needs enables you to identify potential commercial opportunities
•Dynamic report updates evaluate the market impact of key events from KOL perspectives, allowing you to react to significant MS market developments within days of events occurring

Critical questions answered

Our MS KOLs are selected according to their level of engagement and influence within the pharmaceutical industry and their scientific standing. FirstWord’s unique KOL scoring system enables identification of KOLs with the greatest knowledge of how MS treatment will evolve and shape the future landscape.

•What are the key unmet needs? There is a high risk, high reward opportunity in the development of a therapy with efficacy for progressive subtypes.
•How will therapies will be positioned against each other in the future of MS treatment? Biogen’s new oral therapy Tecfidera is expected to usurp the current market leaders and become the first-line therapy of choice.
•Where do neurologists position Aubagio? Insight from 300 prescribers surveyed on positioning, prescription and pricing.
•How will treatment developments play out in the near future? Biogen's activity in broadening its robust pipeline shows its resolve in maintaining its leading position in MS.
•Is there potential for new players in the lucrative MS market? New entrants are set to capture significant share and cannibalise sales of the leading drugs.
•How will the launch of biosimilars affect prescribing behaviour? Pricing will be a key determinant in positioning and uptake.
•How will Novartis’s Gilenya be affected by recent safety concerns? Long-term concerns have kept it from being the first line therapy.
•Will the new John Cunningham Virus test encourage earlier adoption of Tysabri? This offers the first example of personalised medicine; a trend that will aid uptake in future.

The deliverables

Therapy Trends: Multiple Sclerosis is delivered in two complimentary formats:
Therapy Trends Intelligence Report: a concise, focused, in-depth market intelligence research report that examines the range of current and late-stage pipeline drugs to determine future trends in the treatment and diagnosis of MS, and assess the commercial impact on the MS market landscape.

Therapy Trends Impact Assessments: dynamic analyst briefings evaluating the impact of events in the MS market over the next 12 months, delivered to you within days of a significant event happening

Key Benefits

•Unmet needs analysis to identify opportunities and address the challenges facing disease management
•Strategic mapping of future treatment algorithms based on KOL insight
•Commercial and clinical analysis of pipeline therapies
•In-depth, dynamic event impact assessments to evaluate current strategies and plans against new conditions
•Align investment and resource planning to future trends
•Know the story driving the trends

Who should buy this report?

This report will be of value to senior pharma directors and managers with responsibilities in the following areas: