TV Ad for Facebook to Unfriend Coal

Have you seen our new TV ad message to Facebook? We made it using hundreds of photos which supporters posted on our Facebook Unfriend Coal page. Watch the video below, and share it with your friends!

This week, it will run on TV in Facebook's home town in California, where hundreds of Facebook staff can see our demand for change.

Just as Facebook has revolutionised the way the world communicates, so it can revolutionise the IT sector's current reliance on coal. Facebook's reputation for innovation means that wherever it goes, other IT companies will follow. See our PDF backgrounder about the campaign and Facebook's energy choices.

With Facebook's two new massive new data centres due to be switched on soon, each of which uses enough power to light up tens of thousands of homes, there’s never been a better time for Facebook to unfriend coal and choose the clean, safe, renewable energy future.

Countdown to Earth Day, April 22:

We've challenged Facebook to pledge to go green by Earth Day. With less than 25 days to go, will Facebook step up? To keep the pressure on, we need your help to make sure that as many people as possible watch and share this video.

Got a blog or website?

If you have a blog or website, you could help by linking to the Facebook TV Ad video with the link text just as I have done in this sentence. Please use "Facebook TV Ad" as the link text, in a sentence about Facebook's coal problem.

If enough websites participate, our video will soon be the first thing that people find when searching the web for, well, a Facebook TV ad.

Post a comment

OPTIONAL: Register to avoid filling out forms each time you post a comment
Sign Up Here
login via Facebook or Google

(Unregistered) Jammy
says:

Are you serious Greenpeace? There are far more serious issues and yet this campaign to bug the hell out of Facebook's employee's, I would consider thi...

Are you serious Greenpeace? There are far more serious issues and yet this campaign to bug the hell out of Facebook's employee's, I would consider this stalking the way you're going at it visiting them, giving them presents, and making television ads in their hometown.

Focus on some real issues, send your ships to Antarctica to stop whaling next December (if Japan do indeed return in spite of Sea Shepherd), send relief aid to Japan, help Sea Shepherd save Blue Tuna in the Mediterranean.

ACTUALLY DO SOMETHING WORTHWHILE!! Yes coal power is an issue, but Facebook don't control their power source do they? They pay an electric bill and it's that power company that chooses their source of energy.

Post a comment

OPTIONAL: Register to avoid filling out forms each time you post a comment
Sign Up Here
login via Facebook or Google

(Unregistered) Karen
says:

What are the alternatives to the use of coal for Facebook? Without clear promotion of specific alternatives, this advert is in danger of being a bril...

What are the alternatives to the use of coal for Facebook? Without clear promotion of specific alternatives, this advert is in danger of being a brilliant plug for the nuclear lobby. If we really wanted to reduce the amount of energy Facebook was using then we could use it less. To replace dirty fuels with anything other than nuclear requires an enormous reduction in usage - something we could all contribute to. Without this as part of the message, the disaster in Japan will have taught us nothing.

Post a comment

OPTIONAL: Register to avoid filling out forms each time you post a comment
Sign Up Here
login via Facebook or Google

(Unregistered) Casey
says:

Hey Jammy, thanks for the comment. A lot of our efforts are indeed focused on Japan right now (check out our home page at greenpeace.org/internation...

Hey Jammy, thanks for the comment. A lot of our efforts are indeed focused on Japan right now (check out our home page at greenpeace.org/international for more information).

Collectively, Facebook and other IT companies are the leading demand growth for electricity in many countries, including the US, where they are based and their current infrastructure resides. This isn't a small matter at all.

When Facebook made a decision to site a new data center, as they did last year (twice), they are building a facility that powers approximately 35,000 to 40,000 American homes' worth of electricity (and American household electricity consumption is amongst the highest in the world). The IT industry has a huge opportunity to either shift the balance in the fight against dirty energy.

With this purchasing power, Facebook has the option to build their data center in cleaner (or dirtier) parts of our electricity grid -- and to mitigate their footprint through efficiency and renewable energy purchases.

Post a comment

To post a comment you need to be signed in.

OPTIONAL: Register to avoid filling out forms each time you post a comment
Sign Up Here
login via Facebook or Google

(Unregistered) Raul
says:

The heat and matter are the infinite state of energy. Heat is kinetic energy of the molecules that make up matter and also behaves as a superfluid which is recyclable. Energy can be obtained directly by means of recycling the heat. I have developed a system able to recycle the heat and several experiments have shown that when the heat is recycled an additional energy emerges. This is not a theory; it is provable in real and tangible ways. The new system achieved to warm 1000 cubic meters of air to 73 degrees Celsius in an environment of 30 Celsius degrees with a consumption of 5.3 Kw. A new prototype will be able to warm 1000 cubic meters of air over 250 Celsius degrees with a consumption lower than 5 Kw. This new prototype is already built in 50%.
I have conducted this research alone in an unaided effort. It will be necessary to open new researches to fully implement the heat recycling system. The new system will even be able to replace power nuclear plants. I want to share my experience without any personal interest. Thermodynamic experts will be surprised with the new system. What they believed impossible was not impossible. This message is being sent to governments other countries and open-minded people like you. Thank you for your attention.
Best regards.
Raul Caicedo Astudillo – Cali – Colombia – South America
Email:

Post a comment

OPTIONAL: Register to avoid filling out forms each time you post a comment
Sign Up Here
login via Facebook or Google

(Unregistered) Hangooroa
says:

Every time you click on Google or any computer you use a hell of a lot of electricity because your action makes thousands of servers move in the whole...

Every time you click on Google or any computer you use a hell of a lot of electricity because your action makes thousands of servers move in the whole world. One click on www.cff.ch to look at a train timetable uses as much as one hour's worth 40 W electric bulb I am told. Scary. I have just done it again :-/

Post a comment

OPTIONAL: Register to avoid filling out forms each time you post a comment
Sign Up Here
login via Facebook or Google

climate change
says:

http://www.facebook.com/note.php?note_id=197138440326757

In the absence of a new Ice Age, aside from earth-wide re-mineralization of all ...

http://www.facebook.com/note.php?note_id=197138440326757

In the absence of a new Ice Age, aside from earth-wide re-mineralization of all soils and waters, and reduction of urea and chemical fertilizer use in order to balance the bio-geochemical cycle of O2, H, Fe, S, N, P, C and Mg, nothing else can stabilize our global climate. KINDLY REPOST !!!

It was at this time when the microorganisms or phytoplankton in our ocean- after several millions of years -had depleted all iron banded sheets underneath the ocean floor causing enormous amounts of free oxygen to escape the atmosphere, neutralized the ozone and chilled the planet!

Post a comment

OPTIONAL: Register to avoid filling out forms each time you post a comment
Sign Up Here
login via Facebook or Google

climate change
says:

http://en.wikipedia.org/wiki/Lake_Pinatubo...

The lake is dubbed as "a wide jewel of blue and green" . LAHAR carry with them t...

http://en.wikipedia.org/wiki/Lake_Pinatubo...

The lake is dubbed as "a wide jewel of blue and green" . LAHAR carry with them the unicellular eukaryotic cyanobacteria or blue-green algae where all living organisms came from! If without anemia, only phytoplankton and not our forests can respire enough oxygen that can stabilize global climate! Let's broadcast LAHAR in all our soils and water ecosystems!

Post a comment

OPTIONAL: Register to avoid filling out forms each time you post a comment
Sign Up Here
login via Facebook or Google

(Unregistered) sylvie aitken
says:

I agree with making the world a better place and integrating renewable energy resources into our everyday energy supply. However the one thing you f...

I agree with making the world a better place and integrating renewable energy resources into our everyday energy supply. However the one thing you fail to consider and raise in your camapign, is how to do plan to help all those coal miners find alternative sources of income. It's not just a simple case of turning to alternative energy solutions with the click of a finger, there are peoples' livelihoods are also in question and need to be addressed.