Mary Wells Lawrence, wowOwow’s co-founder, and ‘Gypsy’, is featured in this fabulous article by Michael Kane in the New York Post. What a genius!

She was the real-life Peggy of “Mad Men,” the Queen of Madison Avenue, the woman who turned staid, safe airline advertising into “Coffee, tea or me?” Before Mary Wells Lawrence, typical ads for Pan Am or Continental simply displayed a 707. At the outset of commercial air travel, circa 1958, the jet itself was the exciting and exotic hook.