It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.

San Francisco-based 6D.ai is preparing to launch a beta of its AR cloud platform that's capable of constructing a real-time dense mesh from crowdsourced data for use in 3D mapping and multi-user AR experiences.

When Microsoft release an update to the HoloLens Development Edition at the end of May, there were a bunch of cool new features added in. Among them: New voice controls that make working in the HoloLens operating system much easier.

Augmented reality is beginning to leak out into the mainstream world. This is thanks, in part, to ARKit and ARCore. These releases turned the current smartphones owned by millions of Apple and Android users into AR-capable machines. And while there are definitely some awesome use cases for mobile AR, the real future in AR is headworn.

In Pokémon GO, having an in-depth understanding of your Pokémon's stats and abilities is crucially important to becoming a better player. Not all Pokémon are created equal; as such, it's critical that you look at each of your Pokémon—even duplicates—with a keen eye.

In a previous tutorial, we were able to measure vertical surfaces such as walls, books, and monitors using ARKit 1.5. With the advent of vertical plane anchors, we can now also attach objects onto these vertical walls.

If you've contemplated what's possible with augmented reality on mobile devices, and your interest has been piqued enough to start building your own Android-based AR app, then this is a great place to to acquire the basic beginner skills to complete it. Once we get everything installed, we'll create a simple project that allows us to detect surfaces and place custom objects on those surfaces.

We already know that the connection between virtual and augmented reality is pretty tight, with tools like Unity making porting some apps between the two platforms fairly frictionless. But there are some things currently going in VR that just don't need to come to the world of AR.

In a previous tutorial, we were able to place the Mona Lisa on vertical surfaces such as walls, books, and monitors using ARKit 1.5. By combining the power of Scene Kit and Sprite Kit (Apple's 2D graphics engine), we can play a video on a flat surface in ARKit.

The latest portal demo made with Apple's ARKit is one small step for man, one giant leap for augmented reality. That's right, the latest demo allows you to venture through a door onto a moon from wherever you are.

Less than two months since unveiling Project North Star, Leap Motion has released the reference design that will allow developers, makers, and even manufacturers to build their own augmented reality headsets based on Leap Motion's work.

Every industry has its own jargon, acronyms, initializations, and terminology that serve as shorthand to make communication more efficient among veteran members of that particular space. But while handy for insiders, those same terms can often create a learning curve for novices entering a particular field. The same holds true for the augmented reality (also known as "AR") business.

In this series, we are going to get you to the edge of building your own cloud-based, cross-platform augmented reality app for iPhone, Android, HoloLens, and Meta 2, among other devices. Once we get the necessary software installed, we will walk through the process of setting up an Azure account and creating blob storage.

One of the primary factors that separates an augmented reality device from a standard heads-up display such as Google Glass is dimensional depth perception. This can be created by either RGB cameras, infrared depth cameras, or both, depending on the level of accuracy you're aiming for.

If you're part of the Windows 10 Insider Program, build 15048 launched this morning, and included a nice big unannounced surprise. You can now launch the Mixed Reality Portal and enable the simulation to try out mixed reality right from your PC, even if you don't have one of the new Acer dev kits.

The HoloToolkit offers a great many, simple ways to add what seems like extremely complex features of the HoloLens, but it can be a bit tricky if you're new to Windows Holographic. So this will be the first in an ongoing series designed to help new developers understand what exactly we can do with the HoloLens, and we'll start with voice commands.

Way back, life on the range was tough and unforgiving for a HoloLens developer. Air-tap training was cutting edge and actions to move holograms not called "TapToPlace" were exotic and greeted with skepticism. The year was 2016, and developers had to deploy to their devices to test things as simple as gauging a cube's size in real space. Minutes to hours a week were lost to staring at Visual Studio's blue progress bar.

While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business.

Ever notice how some augmented reality apps can pin specific 3D objects on the ground? Many AR games and apps can accurately plant various 3D characters and objects on the ground in such a way that, when we look down upon them, the objects appear to be entirely pinned to the ground in the real world. If we move our smartphone around and come back to those spots, they're still there.

Now that we have installed the toolkit, set up our prefabs, and prepared Unity for export to HoloLens, we can proceed with the fun stuff involved in building a dynamic user interface. In this section, we will build the system manager.

The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers.

The conversation around augmented reality has largely been focused on apps and gaming, and how AR can be used as a marketing tool. However, a new exhibit at France's Scène Nationale Albi is using AR for more artistic expression.

Whether you're a veteran augmented reality developer looking for a quick access point to add a new platform to your arsenal or just getting started with your first AR head-mounted display, get ready to start developing for the Meta 2.

Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.

Upon Google's release of ARCore in February, the platform wasn't only playing catch-up with Apple and ARKit in terms of downloads, but it also lagged in capabilities, as Apple already had vertical surface recognition and image recognition on the way with ARKit 1.5 for a March release.

Have you noticed the many utility ARKit apps on the App Store that allow you to measure the sizes of horizontal planes in the world? Guess what? After this tutorial, you'll be able to do this yourself!