2014 brought opportunities and challenges – what will 2015 bring?

Big Data and Analytics: taking you on a journey. Interact with our new infographic which summarises many of the key headlines of 2014

Top-10 fraud trends we’ve seen in 2014

This year has already been punctuated by a litany of high-profile frauds, ID thefts and data breaches. Here are the top 10 Fraud trends for 2014:

38 out of every 1000 customer records could flag up as fraudulent!

38 out of every 1000 customer records could flag up as fraudulent! how effective are your online fraud defences?

How well do you anticipate your customers’ needs and behaviours?

Have you considered where your next sets of customers are going to come from? Our animation highlights key areas of your portfolio that could provide valuable insight into opportunities you could be missing.

Endless possibilities. One Mosaic.

Mosaic is our most comprehensive cross-channel consumer classification, built for today’s hyper-connected world.

Listening to customers is the key to success and Experian is no exception to that rule! We recently ran some client forums covering planned developments and improvements to Mosaic (our demographic customer classification product), our new Mosaic Digital Insights data (online behaviours by type) and how to get the most from Mosaic. We had some really positive feedback from clients who attended these events, so I thought I would share some of the key take outs about how to make the most of Mosaic data.

Martin Zwilling recently wrote in Forbes about disruptive technologies, and how – while novel concepts may displace existing technology quickly by societal standards – this “quickly” may be too slow to save initial startups in the space.

Over the last decade, the advent of social media, the proliferation of the latest smartphones and tablets, and access to limitless data regardless of location has seen consumers become more connected than ever before. Our recent Always On consumer research has pinpointed four distinct types of consumer who are more digitally connected than ever before.

The impact of the UK’s ageing population has been well-documented and much debated, but just how long many of us can now expect to live, was highlighted in the latest Census data for England and Wales. It indicated some 80,000 more people over the age of 90 in 2011 compared to 2001. Delving into this data and combining it with our Mosaic segmentation data, we provide insight on the UK’s ageing population.

Earlier this year, Google released some important changes in their Gmail platform that strongly influence how Gmail users now interact with incoming emails. As Gmail is one of the top email services used globally, with over 425 million active users as of June 2012, these changes have important implications for brands.

In a challenging environment, the credit industry is being forced to continually evolve and cope with the trading conditions. Although volumes of new lending are more stable, the credit industry faces a complex risk environment must evolve to cope with new ‘normal’ trading conditions.

Integrating social media into the marketing mix. Social Media is a bit of a Jekyll and Hyde character in marketing circles. Everyone loves Dr Jekyll — a place where people come together to have fun, which provides the perfect platform for brands to stay close to their consumers. But then there’s Mr Hyde — a darker side that’s proved to be a bit of a horror story in terms of realising returns.

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Latest Thinking

Latest Thinking is the Experian UK blog that provides the most recent insight into the challenges that directly affect you and your organisation, covering innovations in areas such as, marketing and customer insight, credit risk management, identity and fraud, payments and collections.