Albuquerque, September 21.2010…. Albuquerque International Balloon Fiesta announced today a new release of a second app for the iPhone that lets serious ballooning enthusiasts get their balloon information on the go. This BalloonFiesta app is the “Official Mobile Companion for the 2010 Albuquerque International Balloon Fiesta®” for providing information on how to get to Balloon Fiesta Park, what cool things are happening on the field, or how to find information on your favorite hot air balloon. There are more than 500 balloon pictures searchable by the 2010 Balloon Fiesta basket banner number.

The BalloonFiesta app was written by Matthew Ferguson (www.mobilesandbox.com) for every person with an interest in the sport of ballooning. This brand new app is the ultimate source to discover everything about what’s happening next at Balloon Fiesta Park.

App creator Matt Ferguson says, “The Balloon Fiesta brings together people of all ages together from all corners of the world to join in the fun, magic and joy of ballooning. The BalloonFiesta app is a custom- built, easy-to-use app that allows users on demand information about “all things ballooning.”

The app, 99 cents in the iTunes store, contains everything a Balloon Fiesta goer may need: the full schedule of events, weekend parking maps, a concessionaire locator, parking and Park and Ride information and basic facts and information on ballooning.

The highlight of this application is the emphasis on balloons. Just like the event it showcases, the BalloonFiesta app, provides a list of all the balloons participating in the 2010 “Earth, Wind and Flyers” event. With the ability to search by balloon name or banner number, you can easily seek out a full color picture of the balloon and just by tapping on the picture, get the scoop on the aircraft as well as the pilot. Information includes the number of years at Balloon Fiesta, when the balloon was manufactured, and even the launch square assigned to the balloon.

When navigating through the BalloonFiesta app, users will hear the sound of the propane burner that powers the real hot air balloons, giving even those that are not at Balloon Fiesta another sense of actually being on the field. Other features built directly into the BalloonFiesta app, include official notifications about the day’s events, and the ability to purchase tickets and other merchandise directly from the app. You can even follow the happenings of Balloon Fiesta on Facebook and Twitter by using the links contained in the app. In short, it’s your personal concierge to Balloon Fiesta, and it’s available now for download.