DETROIT, MI – HoldUp Suspender Company says Larry King is a perfect spokesman for its product, as the 80-year-old veteran broadcaster claims to own more than 150 pairs of suspenders.

His image will be used in a variety of print and and online advertising for the Southfield-based company, which sells the mancessory wholesale and over the web and at independent men’s stores in all 50 states.

"Wearing a pair of suspenders has long been a part of my life and style," King said in a release. "I look forward to partnering with the Hold Up Suspender Company to bring additional awareness of their unique and innovative product lines and why suspenders should become a part of every man's wardrobe."

HoldUp Suspender Company was founded in Southfield by Sal Herman in 1996. It carries more than 250 kinds of suspenders, including ones that are traditional, fashionable, geared for maternity and work-grade heavy duty.

“Larry King is practically synonymous with suspenders, so we couldn’t be more pleased that he has agreed to endorse HoldUp’s products,” Herman said in a release. “We’ve long referenced King as a suspenders icon, so to now have him officially associated with HoldUp Suspender Company is both exciting and validating.”