How the 2012 Republican Primary Candidates are Using Social Media

There’s no arguing with the fact that social media played a major role in Obama’s 2008 presidential victory. While the McCain campaign relied on traditional voter mobilization methods, the Obama team was able to leverage an unprecedented social networking campaign in order to engage with younger demographics and ultimately clinch the win. It’s clear that the 2012 Republican primary candidates took these lessons to heart, as social media involvement has never been higher during an election cycle. To understand more about the evolution of social networking participation within the electoral process, let’s take a look at how each of the current Republican primary candidates is using these user-driven sites to advance his own agenda: Current Position: As the presumed Republican candidacy front-runner and one of the wealthiest politicians ever to seek the nation’s highest offic...