LDH NEWS

Creative unit "N0IR" led by SWAY will collaborate with G-Star RAW!

G-Star RAW Elwood × N0IR
Jeans created by the creative unit "N0IR" led by SWAY in collaboration with G-Star RAW will be sold from 2/8 (Fri.)!

In addition, an event will be held at G-Star RAW Shibuya Store from 2/8 (Fri.)!!

Don't miss out!

【Concept of G-Star RAW Elwood × N0IR】
"A moment when 0 becomes 1"
"I was deeply impressed by G-Star RAW Elwood the first time I wore it. So I hope that you will experience the moment of 0 becoming 1 when you put on G-Star RAW Elwood x NOIR". This pair of jeans carries such an idea of SWAY. Moreover, in campaign videos to be unveiled in sequence on social media, SWAY will wear this product and present stories featuring "the moment when 0 becomes 1".

【SWAY's Comment】
Among G-Star products, Elwood was the first one I picked up and bought. So in terms of collaboration,
I definitely wanted to work with Elwood. Since I was deeply impressed by it, I hope you can experience "a moment when 0 becomes 1" when you put on this pair of jeans. I suppose Elwood is exactly the jeans needed nowadays. Be sure to try it and enjoy its original custom design.

【Details of G-Star RAW Elwood × NOIR】
G-Star RAW Elwood x NOIR is black skinny jeans processed by special washing technique. It features elegant gloss and iconic black "NOIR" embroidered everywhere. There are also parts and elastic materials handled by three-dimensional cutting, so this pair of jeans is suitable for any sports.

Based on G-Star RAW Elwood × NOIR, G-Star RAW Elwood is designed with inspiration from motorcar pants. In pursuit of details and flexibility, it features "knee patch", "3D shape dart", "heel protection patch", "saddle patch", "3D shape dart (at kneepit), "thigh seams" and "workwear pocket". The usual pocket jeans are made of 15 patches but to create an outstanding fit, G-Star RAW Elwood has over 25 patches.

【Campaign】
(1)Customers who buy G-Star RAW Elwood × NOIR at G-Star RAW stores around Japan will get original badges designed by SWAY (provided in a limited quantity).
*Design of badges vary from store to store. You can choose the one you like on a first come, first served basis.
(2)Customers who buy G-Star RAW Elwood×NOIR at G-Star RAW online store will get original badge stickers designed by SWAY (provided in a limited quantity).

【Event Info】
■Schedule
2/8 (Fri.) 14:00 ~ 15:00
■Location
G-Star RAW Shibuya Store
■Event Contents
From 14:00 SWAY himself will distribute original badges to customers who purchase G-Star RAW Elwood × NOIR at G-Star RAW Shibuya Store from 10:00 to 13:00 on 2/8 (Fri.) (The store will open at 10:00 on 2/8 only.) on a first come, first served basis.

*Photographing is not allowed during the event.
*One customer can get 1 original badge for one pair of G-Star RAW Elwood × NOIR jeans they purchase.
*Original badges will be distributed randomly to avoid chaos.