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The Ford F-150 Is Even Popular Among The (Moderately) Wealthy

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Apparently, the Ford F-150 pickup is popular even among those in the US making beaucoup bucks, a recent study revealed.

According to USA Today, data from MaritzCX – a customer experience research firm – shows that for those Americans make $200,000 or more per year, the Ford F-150 was the most-popular vehicle on the market for the 2016 model year. In other words, rather than spending their hard-earned cash on luxury cars like BMWs, Mercedes-Benzes, or Lexuses, scores of upper-middle-class and rich Americans would rather have light-duty Ford pickups.

Granted, the Ford F-150 can get quite pricey as the options add up; the price for a fully-loaded, 2017 F-150 Platinum 4×4 SuperCrew costs well in-excess of $60k. Even still, the Ford F-150 badge isn’t necessarily the first that comes to mind when one is asked to name a luxury automobile.

“Some people, like the actively-employed wealthy, are too busy working to think about luxury cars,” explains Robb Report Auto Editor Robert Ross. Robb Report is a luxury-lifestyle magazine for the wealthy. “For them, a car becomes an appliance.”

Meanwhile, Ford simply chalks the F-150’s popularity among the well-heeled up to its practical capabilities. “There’s a lot of people with wealth who may have a luxury car or SUV, but they also need that truck for its towing capacity,” says Ford Sales Analyst Erich Merkle. “They want all those creature comforts.”

According to him, roughly one-third of all Ford F-150 sales fall into “luxury-price” territory, meaning an MSRP of over $40k.