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Don't expect a foam with this shampoo, because you'll be sorely disappointed. With ingredients like argan and coconut oil, with honey and aloe vera extract, it's a hydrating powerhouse that locks in moisture rather than strips it. Ideal for dry, frizzy curls.

Be Curly Shampoo, £20, A mainstay in any list of curly hair products, the whole Be Curly range from Aveda works wonders. Definitely worth checking out the styling sidekicks, too.

Sulfate-Free Cleansing Cream Shampoo, £6.99,

You might experience some greasiness when you first transition to this sulphate-free shampoo, but once your hair adjusts – oh boy. Soft, hydrated and shiny curls ahoy.

Curl Ideal Cleansing itioner, £31.70, If you're lazy, this cleansing conditioner might just be your saviour. It will help to shape your curls smoothly while cleansing, so much so, that there's no need to follow with conditioner. Yes, really.

Bb Curl Shampoo, £24, A must-have for those who want to keep their curls light and bouncy, but smoother than cake batter. Jess Glynne = big fan.

Curvaceous High Foam Shampoo, £15.50, A cult product for curly hair, if you haven't already tried it, you should! If you have it, you probably stock up every time it's on sale.

Curl Enhancing Shampoo, £19.25,

If you're growing your hair long, which in turn weighs down your curls, this shampoo will help revive the bounce in your style. Think fullness, but zero frizz.

Smooth Perfection Shampoo, £18.50,

If frizz is your number one enemy, this is the shampoo to have in your fighting corner. A total smooth-operator when it comes to creating glossy, flyaway-free curls. Follow with the Shine Bright Serum and you'll be in full control.