Travis Pastrana Signs On With BillMyParents®

SAN DIEGO, CA - BillMyParents®, the online teen payment solutions division of Socialwise, Inc. (OTCBB:SCLW), announced today that professional motocross racer and four-time Rally America champion Travis Pastrana has signed an endorsement deal with the Company's online BillMyParents® payment solution. Pastrana is the latest high profile addition to the Company's major marketing program launching late spring featuring numerous top action sports athletes and retail partners.

"The BillMyParents programs are ideal for teens in today's fast paced world," says Pastrana. "I hate waiting and go for what I want, and these solutions mean teens can have that too. They can let their parents know what they want with the click of a button, and parents get peace of mind. It couldn't be easier!"

Legendary Travis Pastrana was the World Freestyle Motocross champion at 14 and has 9 X Games gold medals under his belt. Born in Maryland in 1983, he was riding a Honda one-speed by the time he was 4, and the world gaped in amazement in 2006 when he became the first person to land a double-back flip on a motorcycle. Pastrana is also the reigning Rally America Series champion, a title he's won four years in a row. The popular MTV show "Nitro Circus" follows him and fellow daredevils around the world as they push the limits with dirt bikes, skydiving stunts, bobsleds, monster trucks and more. Travis is also a big supporter of Road 2 Recovery, a non-profit charity foundation that helps professional motocross/supercross racers who sustain career-ending injuries with financial support.

"We're very excited to have Travis on board with BillMyParents. He is truly an icon in the action sports and racing worlds, and has a tremendous number of devoted fans," comments Jim Collas, President and CEO of BillMyParents®. "We knew Travis would be a great endorser of our payment solutions because he really connects with people of all ages and backgrounds."

BillMyParents® provides innovative and simple payment solutions for teens and their parents. When using the Supervised Shopping™ program, teens safely shop online on partner retail sites and click on the BillMyParents® payment button that appears next to each product. Selections are sent right away by email or text to parents, who can easily manage and approve requests. The system ensures security of private financial data, and parents can also choose to deposit allowance-like spending amounts in advance for teens' use.

BillMyParents® provides payment solutions targeted to young people between the ages of 8 and 21. Supervised Shopping™ gives parents complete control over purchases, and facilitates communication between parents and young people to help teach financial responsibility. For more information: www.billmyparents.com

About Socialwise, Inc.

Socialwise, Inc. (OTCBB:SCLW) is headquartered in San Diego, CA. For more information: www.socialwise.com

Certain statements contained in this press release are "forward-looking statements" within the meaning of federal securities laws, including, without limitation, anything relating or referring to future financial results and planned business activities. Such statements are inherently subject to risks and uncertainties, which include, without limitation, those in Company reports filed with the SEC. The Company can give no assurance that such expectations will prove correct. Future events and actual results could differ materially from those statements.