Sometimes customers bring us artwork that is just not conducive to screen printing. Their art either has way too many colors or they use a lot of rasterized images or full-color photography. Unfortunately for them, this is is a red-flag for “amateur hour”. It is true that there are ways of achieving these prints - for instance, there’s a method of water-based screen printing called process printing, which, by using the CMYK method, allows for overlapping colors, giving the appearance of unlimited colors within the artwork. But this method uses a lot of screens, so initial set-up can be quite costly. A heat press could be utilized - but “ironed on” designs are not nearly as good as their screen printed plastisol counterparts. Also, dye sublimation, but again - quality does not hold-up in the long run. Even the new technologies - such as direct-to-garment printing - is not currently where it needs to be: many d2g printers cannot print white, but even if they could, the artwork is faint and does not match the standard of general excellence achieved through silk screen printing. The best kind of artwork, in the t-shirt racket, is artwork that utilizes vector images with limited spot colors - less is more. At FAT ENZO, we employ talented graphic artists and illustrators who can take your amateur design to the next level. You can submit to us a mock-up of your design and we’ll turn it into the most professional thing you’ve ever seen in your life. You can conceptualize your t-shirt idea in a word document, and if your concept is communicated well enough, we can use that to produce ANYTHING your mind can imagine. Need a logo created for your fledgling business? Our copywriters and art directors have a superior knowledge of typography and can invent a brand identifier that will result in you running in full sprints to the trademark office. So, put your intellectual property attorney on hold and call FAT ENZO today! 1-866-970-9997. Or shoot us an email. It’s time for “professional hour”.