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Friday, 25 April 2014

Melrose & Morgan's Pop-up Shop in Selfridge's Food Hall

This spring and summer the grocer Melrose & Morgan is adding to its permanent shops in Hampstead and Primrose Hill by opening a pop-up shop in Selfridge's Food Hall, to offer such treats as freshly baked goods like savoury tarts, loaf cakes and fruit scones, plus packaged items like teas, and chocolate hampers... It's open from now until the end of August.

"This Spring heralds an exciting collaboration between London’s best grocer, Melrose & Morgan and London’s leading department store, Selfridge’s, with the arrival of the Melrose & Morgan Pop Up at Selfridge’s from April 17th.Melrose & Morgan owners, Nick Selby and Ian James have created a concept that is guaranteed to enliven the Selfridge’s Food Hall offering a taste of artisan baked goods ‘on the go’ along with a few of Melrose & Morgan’s signature favourites.On the savoury side, shoppers will be able to enjoy a range of gourmet sandwiches made using sourdough bread from London’s revered Balthazar Bakery combined with the best ingredients sourced direct from Melrose & Morgan’s trusted suppliers in keeping with their ethos of championing small scale, artisan producers. As a result flavours such as Pulled Pork with Greenslaw and Chilli Jam, Chicken Cesar and Egg Mayo with Oak Smoked Tomatoes will be available served as a half or a whole. There will also be a wide selection of savoury tarts such as Leek, Lemon and Feta, Pea, Mint and Goats Cheese and Courgette, Tomato and Berkswell.For those with a sweet tooth, Melrose & Morgan has perfected a succinct collection of the UK’s best loved loaf cakes. All handmade in their kitchens in Chalk Farm, on offer will be Battenberg, Cherry Madeira, Honey Cake, Iced Lemon Drizzle and A Chocolate Swiss Roll. For those wanting a more traditional afternoon tea then "Scone in a Box" includes two Mini Fruit Scones, Good Afternoon Jam and Clotted Cream. In light of an Easter opening the Melrose & Morgan critically acclaimed Simnel cake will also be available.In terms of items available to buy ‘off the shelf’ these will include a few Melrose & Morgan signature offerings such as their own blended Good Morning and Good Afternoon Tea, Homemade Preserves and their in-house Chocolates and Chocolate Hampers."