Airtel rolls out “Pay For What You Use” initiative

New Delhi, India, September 21, 2015: Bharti Airtel has announced that starting today it will move all its prepaid mobile customers nationally to the more affordable per second bill plan. Rolled out under the new “Pay For What You Use” initiative as part of the company’s “Customer First” commitment, this will help ensure that customers pay only for the time they use the Airtel network.

Announcing the initiative, Ajai Puri, Director – Market Operations, Bharti Airtel (India & South Asia) said, “Our customers are the reason for us to be in business, we therefore constantly introduce innovative initiatives with a commitment to deliver a world class experience to them. While we continue to invest aggressively in our network quality and deploy new sites to further enhance our robust & wide network presence, as yet another token measure of our commitment we are today taking the lead to move our customers to the affordable per second plans ensuring that they pay only for what they use”.

While the company has been driving focused efforts to enhance customer experiences and its service delivery with initiatives such as rapid network expansion for 2G, 3G & 4G services, direct customer engagements for site locations, EMF education programs, constant network quality upgrade and monitoring etc., the “Pay For What You Use” initiative is yet another step in this direction. Though a large majority of Airtel prepaid mobile customers were already on the per second billing plan, with this initiative the company will ensure that all the prepaid base is moved to the per second plan. While customer’s standard base rate plans will be shifted to a pulse rate of per second, they will have the freedom to opt for additional tariff discount packs of their choice for discounted per sec or per minute benefits.