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Never one to miss a media development, Knight is, as we speak, sending photos direct from his mobile phone to the site.

Providing commentary for shows by Pierre Balmain, Christian Dior, Yohji Yamamoto and many, many more are top stylist Jonathan Kaye and fashion journalist Jo-Ann Furniss.

Penny Martin, editor in chief of the site, says that they are delighted with the response so far. "It gives people a chance to see what couture is like from the front row," she says. The atmosphere, excitement, movement and texture of the clothes certainly benefit from these unusual vantage points.

Although nothing has been confirmed, SHOWstudio is not ruling out doing more coverage like this. With Motorola set to cover events at Fashion East during London Fashion Week, it seems there's no stopping the techno-fashion revolution.