And below are a few of the more well-studied examples that Google may be using to identify poor or weak quality:

1. High % of a number of pages on a site with duplicate content (in this case the entire site is penalized not just the page)
2. As mentioned above high amount of inappropriate advertisements, ie ads that don’t match the target content
3. Keyword stuffing, over-optimized SEO resulting in unnatural language
4. Page content and title tags not matching search queries which increases high bounce rate on page or site.
5. Low visit times on the site with low % of returning users to the site
6. Low or no quality inbound links to a page or site (by count or %).
7. Low or no links to site from social media or from other sites.

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