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Tuesday, June 25, 2013

You Cannot Be What You Cannot SeeBy Rebecca Bedrossian
Illustration fights much harder for a place in the
advertising world. It’s been up against an admirable
foe—photography—that is ubiquitous in advertising. A few years back, I
was a judge for the Society of Illustrators 50th competition, not in the
ad category, but books. That year, Richard Berenson, president of the
Society, said, “Photography was seen as fact, illustration fiction,
photography is today, illustration is yesterday.”
While I don’t agree, it’s hard to refute when in the 2012
CA Advertising Annual, out of 142 winning projects, there were just 5
with illustration. In the Illustration Annual, it’s different—there’s
more: The 2013 Illustration Annual has 64 projects in the Advertising
category.
Why this disconnect?
While I don’t have the answer, I do know that illustrators are working for advertising clients.
To borrow a phrase from Miss Representation, you
cannot be what you cannot see. The way to increase illustrative ads is
to make them visible, not only in illustration competitions, but in
advertising annuals.

When I went looking for illustrators working for
advertising clients, I came across some dynamic ads using illustration
to great effect, in both print and TV.
United is one company that has used illustration to tug
at heartstrings. Many of the TV spots, created by Barrie D’Rozario
Murphy, have been described as poetry in motion.
“With illustration, you can do just about anything your
mind can imagine,” Bob Barrie asserts. “It’s emotional. People get
wrapped up in it. It’s more symbolic than photography. You can insert
yourself in the experience.”
Make a smart match with music and you strike an emotional chord, or two.
Our daily lives are flooded with information—insane
amounts of data are thrown at us by the minute. Add to that iPhones,
Instagram, and the like, and photography is everywhere. The time is now
to break through the clutter of our new reality—with illustration that
expresses the subtle nuances of our culture like no other medium.

Rebecca Bedrossian is a mom, editor, writer, Brownie
troop leader, lover of art and food, supporter of social justice, who is
working on a delicious life. Former managing editor of Communication
Arts magazine, you can see her handiwork at rebeccabedrossian.contently.com, or contact her at rebeccabedrossian@yahoo.com.

Thursday, June 20, 2013

Issue 25 of ALT for damerne (DK) contains illustrations of my making. I made the artwork an article about becoming a mom and how it can be more exhausting and tiresome than you expected.
New reseach shows that the level of individual happiness decreases when we have children and only rises to "normal" levels when they reach the age of 7 years.... hmmm food for thought!!!

Wednesday, June 12, 2013

Sun is shining and I would be out in the garden with my hands in the dirt if it wasn't for all the lovely things that need to be done right here in the studio.

These days I want to do everything simultaneously and even though I am (almost) a master at multitasking I find it frustrating not to finish one project before I dive into the next. I want to plant more veggies in the garden, paint big canvases - and the house, draw like there is no tomorrow and sew pillows, curtains, shorts and pretty dresses... This morning I was finishing up a cap I started sewing for my son last night, while balancing a cup of coffee and trying to keep an eye on the seam, whilst Klint who was sitting on my lap "helped" me with the needles. Needless to say we ended up running to the playschool with messy hair and runny nose... So you can try to squeeze in unfinished projects in the morning, but know that there isn't really time for it! BUT I did get to finish the cap and that leaves space and time for some other adventure tonight! HaHAAA!

Anyways - my shop on Etsy is now open and I have put up several prints and some original art for sale. Do take a look here:https://www.etsy.com/shop/MiaOvergaard and share with your friends, please. I will be adding more items along the way.

Thursday, June 6, 2013

These portraits were created for a family tree of the McCain family
who is one of the richest families in Canada, since they are one of
USA's oldest and largest distributors of frosen foods including french
fries.

The main characters in the story brought in the June issue of Toronto Life are Michael and Christine McCain (last couple above), they are getting a divorce and he is worth $800,000,000....!

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ABOUT ME

A graduate of The Royal Danish Academy of Fine Arts, School of Design and several private art schools, Mia has studied art, illustration and fashion design. For the past few years, her work has revolved mostly around commercial and fashion illustration.
Her clients include names such as Wall Street Journal, The Telegraph, Volkswagen, Neiman Marcus, Gap, ASOS.com, Taschen, Marie Claire and Orion Books.