The Essentials of Marketing Research introduces the principals and tools of marketing research, discussing topics such as exploratory research design, conclusive research design, sample sizes, questionnaire design, and data analysis. This exercises e-book is a companion to The Essentials of Marketing Research text and is also available for free download. It will help marketing students put their theoretical knowledge into practice and provide valuable exam preparation.

Each chapter is subdivided into multiple choice and essay questions, followed by detailed answer summaries and explanations. Students are tested on a wide range of topics and concepts, including research design, conclusive research design, sampling, measurement and scaling, questionnaire design, data preparation and preliminary data analysis, and report preparation and presentation.

Download Essentials of Marketing Research: Exercises e-book for free!

Introduction to marketing research

Solutions to chapter 1 questions

Exploratory research design

Solutions to chapter 2 questions

Conclusive research design

Solutions to chapter 3 questions

Sampling

Solutions to chapter 4 questions

Measurement and scaling

Solutions to chapter 5 questions

Questionnaire design

Solutions to chapter 6 questions

Data preparation and preliminary data analysis

Solutions to chapter 7 questions

Report preparation and presentation

Solutions to chapter 8 questions

Dr. Claro Ganac

This is useful to research professors to increase the critical thinking skills of their students.