#WomenWorld

Our new campaign is about men and women, from their
brain's operation, which shows how we are and how we relate between
sexes.

The main facts that make a difference
between a male and a female brain, and thanks to them we can create a balance
are the following:

✓ In the man’s
brain, the left hemisphere, the rational one, is more developed than the right
one, which is the emotional one. Between these two communication is
somewhat poor.

✓ That’s why men are
more likely to behave in a rationally motivated way.

✓ They are less
influenced by emotions, thus their lack of expressed affectivity and the
difficulty to verbalise feelings.

✓ In comparison, the
woman’s brain is more symmetrical and the communication between both
hemispheres is better.

✓ This explains the
greater feminine emotivity, how it influences in rational thinking but at the
same time eases the expression of feelings and experiences.

✓ That’s why women’s
perception is more intuitive and more capable of empathy.

✓ Men tend to
separate and isolate, women usually see everything as a whole.

✓ Balance can be
achieved by contributing with men’s and women’s qualities, in each side of the
scale.

✓ Men’s objectivity
and rationality, and women’s sensitivity and capacity to personalise, are
equally necessary.

✓ Both, head and
heart, are equally important.

What do you think?

To spread this campaign our design team made
a simple INFOGRAPHICS with all the info, plus a VIDEO... to post and share it all over our social
networks!

I would love you to participate with us
during these weeks spreading the infographics, the video and any other material
that contributes and sustain this transversal topic in our societies and fight
gender ideology.