A Look at Asia’s Complex and Evolving Events Market

Andrew Sheivachman, Skift

- May 03, 2018 12:30 am

Skift Take

Asian destinations have been a big beneficiary of the global business travel boom. This has created complexity, however, for North American and European event planners as they look to hold events in more diverse locations.

— Andrew Sheivachman

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The global meetings and events market is growing, with corporations looking outside North America and Europe as business booms.

Skift contributor Allan Leibowitz talked to experts across Asia-Pacific for their take on how the market has evolved over the years. There’s no dearth of available event spaces, but local customs and other complexity can add an unexpected wrinkle to corporate events.

We also have the latest on the next wave of marketing (think Amazon Alexa) and what AccorHotels’ acquisition of Mövenpick means for the luxury space.

If you have any feedback about the newsletter or news tips, feel free to reach out via email at as@skift.com or tweet me @sheivach.

— Andrew Sheivachman, Business Travel Editor

The Future of EvenTs and Meetings

Local Expertise Makes the Difference in Asia Meetings Market: With Asia becoming a more popular meetings destination for Western organizations, events professionals need to understand local capabilities and cultural nuances. Often, local assistance on the ground can be the difference between success and failure.

Photo Credit: In this photo taken Nov. 23, 2014, People walk across a road in front of the Venetian Macao casino resorts in Macau. Singapore is the most popular Asian destination for meetings and events, but newcomers are emerging with a variety of options for planners. Kin Cheung / Associated Press