During a series of trips to South America, Gesine Holschuh, (WEHVE’s founder and muse) was inspired by visiting a large number of weaving collectives in many different villages. She began to select the few artisans whom she believed could adapt their skills and styles to a more European and ultimately more wearable point-of-view while meeting her high standards for quality and consistency. ....

....Depuis la naissance du projet, Gesine collabore avec Marine Halna du Fretay, styliste pour Hermès pendant plus de 20 ans. Marine a relevé le défi de dessiner des collections qui magnifient la douceur et la légèreté du Mérinos à travers un stylisme moderne aux lignes pures et simples. ..“Regular contact with the weavers themselves was indispensable. It allowed me to know them, see their ideas, work with them to develop new colors, patterns and materials, propose new approaches and evaluate techniques while retaining respect for their traditions and their culture. For me, it is the knowledge of these women that made all of this possible”....

WEHVE is the intersection of natural beauty, colors and textures with the unparalleled elegance of European design. It is this unique perspective that permits the constant reinvention of the collections, while maintaining their basis in preservation of ancient methods and traditions from around the world. Now, Gesine’s daughter, Lili has taken her place as the face of WEHVE. Uniting the threads of family, fashion, and tradition into an inclusive symphony of tactile and intangible harmony. ....

....Après deux premières années plus “expérimentales“, le projet a établi des bases solides et profite pleinement des enseignements acquis. Gesine se déplace tous les deux mois en Amérique du Sud afin de travailler régulièrement avec les artisans. Elle peut identifier les techniques, apprécier les potentiels et limites de chacune et surtout accompagner chaque développement main dans la main avec les artisans pour pouvoir proposer des qualités de produits conformes aux exigences du marché. ..After the first two more “experimental” years, the project has established a strong foundation and is taking full advantage of lessons learned. Gesine travels every other month to South America in order to work regularly with the artisans. She can identify the techniques, appreciate the potential and limits of each one of them, and most of all, support every development hand in hand with the artisans, so as to offer product qualities that meet the requirements of the market. ....