Twitter retweets have been a part of Twitter for as long as most of us can remember. Retweeting offers us a simple way to share someone else’s content with our audience and provides a good resource for networking and measuring our own success. They can also serve as great way to build our audience, if we choose to use them strategically. The problem that many of us face as we begin to use Twitter is understanding the underlying strategy behind the things that we do. Why should we retweet? How will it help us and our followers? Here are five simple strategies that any [...]

Fantastic article, Garrett. You've done a great job breaking down specifically exactly how RT's can help you grow your brand, audience and influence. I've only been using Twitter's RT format as of late and I admit, I find it much easier to do. However, after reading your piece, I might have to revert to the old way... seems it would benefit me much more.