Samsung’s latest ad entitled “Every Day is Day One” is really, really nice. The cinematography is top notch and the soundtrack makes it even richer (a cover of David Bowie’s “Absolute Beginners”). It features Samsung’s Galaxy phone and Samsung’s Galaxy Gear smart watch without being embarrassingly tacky, and it was done in partnership with the Association of Surfing Professionals (ASP) as Samsung Mobile is a global partner.

The only issue is competitive professional surfer Kelly Slater cameos in the ad with his Samsung sponsorship clear in the shot seen above, and Kelly Slater is a proud iPhone owner just like you and me. 😎🌊📱