When we consult with our clients, a question we often ask is "How are you planning to grow your business to the next level?" and almost always we've had the exact same answer, "By increasing our leads and sales, of course."

That simple assumption is the typical way most businesses operate, especially small businesses.

While this way of thinking is almost always wrong, the real trouble is you can easily get distracted from the real goals you're after...

* increased profits and

* more control over your business and life

So when we consult with your business, we help rewire your thinking, draw your focus on the real goals and create a plan which will deliver the results you are looking for.

How Does Your Consultation Program Work?

“If you fail to plan, you are planning to fail!” - Benjamin Franklin

You will find us using this quote quite often when we consult with you.

That's because we believe by brainstorming, visualizing and creating your strategy and plan of attack, you know exactly what "assets" you need to put in place and how they will help you achieve your goals.

Once you have your plan of attack and your assets in place, you can easily plan for contingencies should they occur as you actualize your plans and realize your goals.

To come up with your strategy and plan of attack we first of all go through the "BISMI" Flow with your business.

"So what's the "BISMI" Flow is?" Well I'm glad you asked.

Here is a very brief overview...

The "BISMI" Flow

Phase - 1 Brand Personality

Here's the first lesson you need to learn when getting into business. This is the simplest and most profound principle of business. Yet more often than not, it is the most common one that gets ignored.

"People do business with people they know, like and trust"

Business is still and will always be based on relationship and connection. It's when people like and trust you, they decide to purchase the products and services you present to them.

So in this phase, we take the time to understand...

who you are,

what is the vision, mission, and goals of your organization,

what are your core values,

what your business represents and

how you stand out from your competition

This phase is critical for us to know your story so we can use our skills and knowledge to help you work out your business and marketing plan and strategy.

Phase - 2 Ideal Avatars

In this phase, we sit down and work out exactly what your ideal target audience looks like.

Now, you may have single or multiple types of customers. Either way we sit down and work out with you exactly who you are targeting.

So information like...

where they live

what age group they fall in

what is their relationship status

what income level do they fall in

etc

...will be worked out during this phase.

By doing this, we get a good understanding of your market and the potential you have in growing and scaling your business.

Phase - 3 Solutions Knowledge

Now that we have a clear understanding of your brand personality and your ideal avatars, we take the time to understand your products and services.

You see, we look at your products and services as "solutions"to your market's needs. So when we learn about your products and services, we are looking to understand how they meet the needs of your market.

We also take the time to understand how your market perceives the solutions you provide. This is KEY, as knowing this tells us how easily accepted your solutions will be accepted by your audience.

Once we've defined where you stand in the market, we then look at factors such as how the solution is delivered, the amount of profit you make from each sale, the lifetime value of your customers, the number of repeat purchases you expect etc.

Phase - 4 Media Channels

7 Stages of Ideal Avatar Relationship

OK, so the first 3 phases was focused on getting a complete understanding of your business, your target audience and the solutions you provide.

Now comes the phase where we determine how to best get to your target audience.

In this age of multi-device users, it has never been more important to have an integrated approach when getting in touch with your users.

Depending on the stage of their relationship with you, how you interact with them will vary.

Just to be clear, here are the seven stages of relationship with your target audience...

1. I don't know who you are

2. I know of you

3. I know you

4. I like you

5. I trust you

6. I love your work

7. I'll tell the world about you

Don't worry, we'll explain all this when we consult with you. All you need to know for now is in this phase, we work with you on determining what the best media channels are to interact and engage with your prospects and customers in the various stages of their relationship with you.

Once this is done, we then work out exactly what assets you need in place to reach out to your target audience.

Phase - 5 Integrated Systems

This is the final phase in which we put the pieces of the puzzle together.

We line up all the assets and media channels we worked out in phase 4 and begin to build out our integrated system.

Here is where you will see all the work done in the past phases actually come together.

You will suddenly see how all the different components connect with each other and building out in front of your eyes will be an integrated, automated and reliable system you can use to grow your business.

Once we take you through the "BISMI" Flow, you will have a clear roadmap of how to get to the goals you are looking to achieve and the assets you need in place to make your goals a reality.

After that, it's all about EXECUTION and ANALYSIS!

As you begin creating your assets and implementing the tasks at hand, we will help you overcome roadblocks and constantly monitor and analyse the progress made.

What Kind of Support Will I Get?

We're with you every step of the way...

We will meet with you twice a month to chart out all that you've done in that month and what your next steps should be. In the meantime though, you are NOT on your own.

When you join our consultation program, you get our marketing and technical brains at your disposal. We provide email and phone support during working hours on weekdays and go the extra mile if and when needed.

OK, All That Sounds Good.

BUT What's It Going to Cost Me?

In the event we decide to work together after our initial FREE consult, we will charge $4300 plus gst at the beginning of every month.

Yes, that is a great price!

Now, we're deliberately keeping our charges very, very affordable because we know that once you join our program, you will be a customer and a loyal fan for life.

(The majority of our business has always come from referrals and repeat customers.)

Anyway let me tell you a story of one of our clients...

This person was great at negotiating good deals for his business. When it came to his marketing, he spoke to several companies and got what he called the "best value for money". He ended up employing about 5 different companies to take care of the various areas in marketing.

Now, all that was good until he realized he was being pulled into different directions with the advice these companies were giving him. Being experts in their specialised services, they gave him what they saw to be the best advice. But none of that advice helped achieve the results he was looking for.

Why? Well, because none of them saw the full picture. Our client was the only person who had a complete understanding of his business and knew of the results he was looking for. And although he did have an idea of what results he wanted from the individual services, he didn't have the "expert" eye looking over his shoulder actually helping him make all the pieces fit together.

Suffice to say, when he came and showed us what he accomplished, we had to tell him "his baby was ugly".

We showed him how he was working at a tactical level, constantly trying to put out fires rather than working strategically to building his business to a long term goal.

It was well and good to get the different companies to work for him but individually they were simply services done to the best of their knowledge. There was no concrete overall strategy and plan that tied all the efforts made by these different companies together.

Anyway, by the time he came to us, he'd spent a fortune on these services.

Now this is not an uncommon event. We've had heaps of people tell us of the dollars they've thrown down the drain simply because they didn't have someone to guide them in the right direction, someone who could put on the business owner's hat and look at the business from their perspective.

Anyway, why am I telling you this?

So you understand the importance of having a consultant work side by side with you on your business and your marketing guiding you in the right direction.

Yes, I'm Interested! So What's Next?

First, let us give you a "taste" of what it's like to work together ...for FREE.

And if you like that, then we can talk about accepting you into this program.

The way it works is simple.

Simply click the "Yes, contact me" button to fill in an application that helps us get prepared to help you when we talk.

Don't worry, it's nothing intrusive or complex.

Just a little info on how your business works (or how you want it to work), what you're selling, etc.

This info helps us get a basic understanding of your business before we talk, so as soon as we begin the consult, we can hit the ground running and make progress immediately.

Once you've filled in the application, we will give you a link where you can schedule your initial FREE consultation at a time that works for both parties.

We'll then need to collect a $200 "real person deposit".

Don't worry, we're not "in it" for your deposit, and it's refundable under every circumstance known to man.

We're just collecting it as a way to keep time-wasters at bay.

If you think we wasted your time, just let us know and we’ll refund your deposit.

On the other hand, if you join the program, we will reduce it from your 1st month's consultation fees.

Either way YOU DON'T LOSE.

We've taken ALL THE RISK OFF YOU.

As I mentioned earlier, there is a HUGE DEMAND for our service, and at the great price I just mentioned, we'll hit our capacity very quickly.

Then you'll have to go on a wait list before we can take you in.

So the earlier you apply, the more likely are your chances of getting in the program.