2019 Lions Health WINNERS!

The winners of the Health Track, which celebrates creativity in branded communications with the unique power to truly change lives, were revealed alongside categories from the Communication Track, celebrating the power of human creativity, bringing campaigns to life through brilliant people, partnerships and processes.

The Grand Prix was won by McCann, Tel Aviv for Ikea’s ‘ThisAbles’, whereby the furniture retailer created add-ons for existing products to make them more accessible for people with disabilities.

Commenting on the Grand Prix winner, Jury President, Shaheed Peera, Executive Creative Director of Publicis LifeBrands, Publicis Resolute and Real Science, Global, said: “The world can be a cruel and heartless place at times. The Grand Prix demonstrated how brands can help normalise the everyday for the most marginalised in society.”

McCann Health, Shanghai picked up the Grand Prix for ‘Breath of Life’ a diagnostic tool for COPD for pharmaceutical company GSK Glaxosmithkline.

Robin Shapiro, TBWA\WorldHealth, Global, and Jury President of the category, commented: “COPD is one of the top three causes of death in China and it’s terribly underdiagnosed and undertreated. Breath of Life combines Chinese blow art, creative data visualization, and mobile technology into one irresistibly engaging diagnostic tool. This is highly personalized health engagement with scalable human impact and is the essence of life changing creativity which is what Cannes Lions Health is all about.”

No Lions Health Grand Prix for Good was awarded. Rajesh Mirchandani, Chief Communications Officer, United Nations, explained: “This tells us that doing good is not the preserve of charities or the public sector anymore, companies are embracing the Sustainable Development Goals, and it’s time to think about maybe recalibrating this award so charities and brands embracing social responsibility alike are eligible.”