The film, which follows the story of the unlikely love that blossoms between the local beauty queen and the morticians son, after she dies, will be directed by Geiger.

Max Mingella (Syriana) will play Elvis, the mortician’s son and Blake Lively (The Sisterhood of the Traveling Pants) will co-star as Anabelle. Mary Steenburgen (Elf, I Am Sam) and Keith Carradine (Deadwood) are also confirmed.

Carolyn Pfeiffer of Burnt Orange Productions and Nick Quested of Goldcrest will produce with Goldcrest’s John Quested and The University of Texas Film Institute’s Dr. Tom Schatz executive producing.

Production began today in Austin. Goldcrest will be handling worldwide sales.