Ever since Nvidia introduced its 28nm Kepler-based GeForce GTX 680, we have been hearing rumours of imminent AMD price cuts on its own 28nm Southern Islands-based GPUs and now they're official.

AMD has cut the MSRP for the Radeon HD 7970 to $479, while the Radeon HD 7950 now comes in at $399. It will take some time for the new prices to filter down to retailers, but we are already seeing some cuts in Europe. The cheapest Radeon HD 7970 now sells for €404 and you can pick up a Radeon HD 7950 for €350+.

AMD also shaved off a few bucks from the Radeon HD 7770, which is now priced at $139, but sadly the cuts did not extend to Radeon HD 7800 Series cards.

In addition to new prices, AMD is also bundling three games with the cards: Deus Ex: Human Revolution, Dirt: Showdown and Nexuiz, whatever that is.