Video streamed to Facebook Live on Friday evening showed a woman with what appears to be gas can climb a chair and enter a window of a home on the Milwaukee's north side in the seconds before flames erupt.

A Milwaukee man, identified Saturday as 72-year-old Willie Greer, died in the rooming house on North 12th and West Wright streets.

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A woman who was using Facebook Live caught the start of the fire on video. At least eight fire trucks and a large contingent of police officers responded. One firefighter was seen being taken away in an ambulance.

"So now, when children and young people see this, what do you think they're going to think?" asked Danny Johnson, who lived in the neighborhood nearly 60 years. "Maybe they say, 'I can do the same thing.' It’s a vicious cycle."

Fire investigators were at the scene all day Saturday as crews began boarding up the charred remains of the building and as police looked for the woman who they say started the fire.

"I just hope that person be brought to justice because it wasn't right," said Robert Neylon, who lives across the street from the fire. "Nothing is supposed to make you that mad where you could do something that stupid."