4. Search Engine Optimization

One really easy – and free – way of discovering what your market is interested in is actually Google Suggest. Search for topics relevant to your startup and then scroll to the bottom of the page where Google will show you, “Searches related to” whatever you typed.

That said, SEO is too important to the future of your business to not leverage the power of software for attracting potential customers. Here are some extremely reliable platforms:

5. Social Media

Social media continues to prove itself as a marketing channel with endless possibilities. There’s just so much you can do with it. You can use it to call attention to new posts, engage with your market, connect with influencers, monitor your competitors, and so much more.

All of these activities are incredibly easy to do when you use software like these titles:

While those tools are helpful for keeping track of who’s saying what about your company, you also want to pay attention to these conversations outside of social media, as well.

Whether the attention is negative or positive, you can only respond if you know about it.

Fortunately, all you need to do is set up notifications with Google Alerts.

7. Outreach

Even if you’re the most disruptive of startups, chances are, there are already plenty of influencers and authorities speaking to your market.

These individuals represent a huge opportunity for your startup. Using outreach software, you can identify and build a relationship with them. Down the road, they can become a source of excellent content. Your startup will even benefit simply by associated with these voices.

Don’t be surprised if your outreach efforts actually turn you into an authority.

I can tell you that it’s a great feeling when you find invitations in your inbox from people who want to interview you or feature you in their content. That’s a passive form of marketing that will pay off again and again for years to come.

Start with a Plan and Stay Focused

Put your plan together, choose software from the above list that will help execute it, and then keep focused. Celebrate the small victories along the way and you’ll soon be enjoying extraordinary ones.

ABOUT DAVID REIMHERR

David brings 20 years of sales, marketing, strategy & branding experience to the table. He has a strong belief that there is no one right way to do things. He realizes that a mixture of tried and true marketing techniques combined with the latest and greatest marketing tools and strategies will result in the most effective and greatest results.

David will be the point person to put your marketing plan and strategies in place to be executed by The Magnificent Team.