First DQ Grill & Chill(R) Opens in Dyersburg

January 23, 2012 // Franchising.com // DYERSBURG, Tenn.—The Dairy Queen® system’s newest, most exciting restaurant concept has opened its doors at 396 West Highway 51 Bypass with the first ever DQ Grill & Chill location in Dyersburg. The new restaurant has added 40-45 new jobs in the area contributing to Tennessee’s employment growth and also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, is projected to increase by 3 percent this year.

“We are excited to open the first DQ Grill & Chill restaurant in Dyersburg and welcome the community in to enjoy our full menu of cravable food items, cool treats and Orange Julius specialty fruit smoothies and beverages,” said restaurant operator and Dyersburg City Council member Kevin Chaney. “This new restaurant is sure to become a location where families and friends can gather to share smiles and stories over a great meal and treats.”

An Array of Menu Options

The DQ Grill & Chill concept blends the best of DQ iconic history with the most modern innovations in the quick-service restaurant industry. The food menu features the quarter- and half-pound GrillBurger™ made to order, as well as other delicious and unique food items, including deli-style Iron Grilled Sandwiches. A Grilled Chicken Sandwich, and Chicken or Crispy Shrimp Baskets also are available for either lunch or dinner.

Complementing the “Grill” is the “Chill,” with the traditional and indulgent Dairy Queen soft-serve treats everybody knows and loves. Along with all of the DQ favorites—such as the signature Blizzard® Flavor Treats, MooLatté® frozen blended coffee beverages, DQ Cakes and waffle bowl sundaes and cones — guests will enjoy the delicious Orange Julius premium fruit smoothies and fruit-blended beverages on the menu. The classic original orange and strawberry Orange Julius drinks are available, as well as premium fruit smoothies in flavors such as Tropical Tango, Mango Passion, Strawberry Sensation, Strawberry Xtreme and 3-Berry Blast.

Design and Décor

The DQ Grill & Chill restaurant interior brings an innovative dimension to quick-serve restaurant dining. Highlighted by the modern open-air grill and separate “Grill” and “Chill” sections, the restaurant features comfortable booths and large wooden tables, warm lighting, music and an overall inviting environment.

The 2,800 square-foot restaurant can seat 76 guests inside and 16 outside. Bringing together the best of the past and the present, the drive-thru is lined with old-fashioned street lamps.

For more information about the Dairy Queen system, visit DairyQueen.com. Become a Dairy Queen friend on Facebook at www.facebook.com/dairyqueen.

Dyersburg’s DQ Grill & Chill at a glance:

Address: 396 West Highway 51 Bypass, Dyersburg, TN 38024

Phone: 731-882-1931

Employees: 40-45

Square Footage: 2,800 square feet

Number of Seats: 76 inside and 16 outside

Hours of Operation: The new restaurant serves lunch and dinner.

Sun. – Thurs.: 10:30 a.m. to 10 p.m.

Fri. – Sat.: 10:30 a.m. to 11 p.m.

About ADQ

American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,900 Dairy Queen® stores in the United States, Canada and 18 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.

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