Last June I told you HERE new fever in social networks known as #selfie. By that time 50 million of photos with that "hashtag" had been uploaded to Instagram and the Oxford dictionary was thinking about having #selfie within its pages.

Almost finishing the year it's been confirmed that selfie also called "self-portrait of the digital age" has reached 90 million! Also, last November Oxford Dictionaries admitted the term with the following definition: "a photograph that one has taken of oneself, typically with a smartphone or webcam and uploaded to a social media website" and also "'selfie' has been named as word of the year by Oxford Dictionaries.

Its impact is undeniable. That's why The Cape Times newspaper, along with the advertising agency Lowe Cape Town, has developed a great campaign based on famous photos reimagined as selfies. It's slogan "You can't get any closer to the news" is brilliant.