Entries in infoglut
(4)

Introduction

Infoglut: The result of too much information to be able to make an informed business decision.

With so many social channels now available, the flow of information we have to consume is increasing causing companies real problems on how to cope with their communications. But is Infoglut real or is it just a case companies have to adapt their strategy to manage communication flows better?

This event looked at whether Infoglut is real and how to manage communication flows better.

Event Questions

Q1) Is social media the problem or solution to infoglut?Q2) Is infoglut really a problem or have we just become lazy in how we manage our information flows?Q3) "...and one ring to rule them all" -is a single social platform the key to manage all information flows effectively?Q4) Scheduling time slots to only consume content makes us more effective. Agree / disagree?Q5) What top 3 tips would you recommend to eliminate infoglut?

One of my recent blog posts "What's the cure for infoglut?" talked about how to manage your information flows allowing you to still make good business decisions even in the presence of too much information.

Whilst doing some blog research I came across this TED video from David McCandles on using data visualisation techniques to overcome dataglut to allow you to make business decisions even in the presence of too much data.

This video is very powerful in the way it displays and allows the data to tell a story and is a must watch video. It does start off a little slow, but it is worth sticking with it for the full 21 mins as it highlights some astonishing (and quite worrying) facts.

WARNING! - Do not read on until you have watched the above video

Before I continue to talk about these data visualisation techniques, I have to get something off my chest with regards to the video. My experience as a Financial Analyst, and as a Business Analyst, has taught me that facts can be manipulated to support the message you want to get across (yes, I know some of you will be flabbergasted at this last statement!).

When David alludes to the reduction of carbon emissions because of the grounding of aircraft due to the volcanic ash cloud over Europe, he is only focusing on one statistical data set. There are a number of indirect contributing data sets that will cause a knock on effect of not be able to fly, and these also need to be taken into consideration (e.g. some passengers will now choose to drive to their destination, thereby producing carbon emissions via their vehicle etc...).

However the data visualisation techniques he uses do provide some relativity and context to data and this got me thinking.

What if you could do the same with information flows?

Information is just bits of data right? If there was a way that all my information flows I have access to across all different social platforms could be pulled together and represented in a visual form it could save me a lot of time.

As I mentioned in my previous infoglut post, I don't want to lose any of my information flows I just need to manage them better, and maybe data visualization techniques is the answer.

So is this actually possible? Honestly? I don't know but I am going to continue doing research into this subject matter which will undoubtedly result in a third blog post on infoglut as I found out more.

In the meantime, if you have any thoughts or ideas on how information flows can be represented in a visual way, or how you are reducing infoglut in general, please let me know via the comments.

I'll be honest, I had never even heard of infoglut until recently when it was voted the winning topic for discussion for our weekly Social Chat event last week. But I now realise I am a sufferer.

Infoglut (also known as "Information overload") is a term popularized by Alvin Toffler that refers to the difficulty a person can have understanding an issue and making decisions that can be caused by the presence of too much information

So what's the cure for infoglut?

Before I try to answer that, let me take you back a couple of years at a time when I first out started on my "social media is about people" crusade and how I overcame, what I now perceive as, infoglut.

In order for me to make the right business decisions to create The Social Workplace, I needed to keep an eye on the market and understand how social media was being used as well as listen to what my customers needed. This is a lot of information to wade through, a lot of infoglut.

It was never my objective to reduce my email traffic in the beginning, but with all this information being directed to my inbox it soon became apparent that email overload was a major contribution of my infoglut and it needed addressing.

These are the various stages, and thinking, I went through to overcome my infoglut (you might recognise some of these stages...):

Stage 1 - Toe dippingMy social network was small, I was reading a couple of blogs a week (receiving notifications via email) and expanding my knowledge and understanding of social media at a slow but manageable rate.

Stage 2 - The RSS ReaderAs my social network grew and I was reading more blogs and listening to podcasts, my email inbox began to overflow like a blind barman pulling his first pint.

I needed a way to segregate the various bits of information to digest at a more convenient time so I started to use an RSS Reader (www.feeddemon.com allowed me to monitor information inside and outside my company's firewall) which helped me to structure my information flows and to separate it from my day-to-day email traffic.

Stage 3 - The power of CommunitiesBy this time I was becoming better socially connected and whilst that was the goal it did mean that there was more demand for information on socialnomics and social technologies. The more email requests I received the slower I was to respond, and the slower I was to respond the more requests I received asking why I was slow in responding (oh the irony!).

The accessibility of an employees tacit knowledge is a highly under-valued commodity in most businesses and I wanted to tap into and utilise this expansive knowledge network to reduce my infoglut level. By introducing a couple of Social Business Communities (one focused on the business aspect of social media, the other focused more on social technologies) I was able to channel all requests into these online communities. This resulted in a significant reduction in my email traffic, allowing the communities to become self-sustaining (over time), and prevented me acting as a bottleneck of information.

Stage 4 - Working with WorkspacesThis redirection of information to a social platform reduced my infoglut considerably and allowed me to refocus my energies on my "social media is about people" crusade once again, which is where I began defining and driving new projects and initiatives to create a more socially connected enterprise. Introducing online workspaces to work collaboratively with users on these new projects and initiatives was a really effective solution until.....

Stage 5 - Defining FavouritesI now had over 30 active workspaces. Workspaces to work with my team on identifying and managing their fiscal objectives, workspaces for managing projects, workspaces for team meetings, workspaces for task force meetings, even a workspace for sharing large files....so I started tagging my favourite workspaces and my favourite blogs, choosing to prioritise my time and energy.

Stage 6 - The Supermarket ScannerHaving worked so hard to have all this really useful information at my finger tips, I'm not willing to discard it but I don't have the time to read everything. So I now scan, choosing the key bits of information to respond to within the permitted time frame. And I have become an effective scanner, absorbing information at a fast rate (though I don't go beep once finished).

So what's the cure for infoglut? Is it to reduce the amount of information flows?

Sadly, I haven't found a cure to-date but...

"The objective is not for me to reduce the amount of information flows I'm connected to, but instead evolve how I manage them, whilst maintaining my productivity levels"

And I realised this is exactly what I have been doing over the last 2 years, constantly evolving how I choose to receive my information flows and how I engage myself and others with them and not becoming a slave to the data.

So next time you feel inundate with too many emails and overwhelmed by so much information from different sources, take a step back and assess how you are managing your own infoglut level and find a suitable solution to ease your suffering. Do this regularly and choose to be more productive.

How are you preventing you own infoglut suffering? What actions have you taken and what positive results have you seen?