Business book report: swot analysis - gulahmed this trend if compared to the industry averages in each year falls higher, which indicates that investors would rather prefer to invest in the competitor firms rather than gul ahmed, because it has a higher risk factor, and shareholder payments may be compromised if the ratio increases.

Objective: objective of our analysis is that we are a bank and we will provide loan to gul ahmed because gul ahmed has applied for a loan, so we are going to check the credit worthiness of gul ahmed by analyzing their financial statements in detail to see whether providing loan to gul ahmed will be appropriate or not.