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Read this before you get your next Web designer!

To enable your product or brand to get the recognition it so rightly deserve,starts by the selection of a professional and suitable web agency or IT Company to handle the task of creating the right web design for your organization.

The selected company must have the experience to deliver your sales message efficiently and effectively to your target market. Designing a website demands skill and experience to grab the attention of the visitor and not get them bouncing off to a competitor site. To make the selection easier a checklist can come in extremely handy. This checklist must contain all the questions you have to select a committed partner designing your site. It is not only about design but it is about functionality and ultimately to boost your brand and bring in customers which ultimately means bringing profits. This is most often overlooked by web design companies in Singapore as well as the rest of the world!

The internet will provide millions of sites promoting similar products or services and to become effective your site must contain elements that makes it different and demanding the attention of the visitors. The website must contain and present the following key elements to warrant your investment and remain an efficient business tool.

It must adhere to the below or else don’t waste your time with the chosen web designer.

Good design to showcase your brand and identity

Keep the interest of the visitor and prevent them from bouncing ( leaving the site) too fast.

Have a coherent structure for increased visitors

Ability to have stickiness which means great content

Proper methodology to bring leads and convert to customers

Do remarketing or retargetting to the ones who had visited

Be able to set your site apart from the competition by design and functionality

Allow changes to be made continuously and easily

Able to be adaptable to latest browsers

Ability to adapt to different devices as more people are coming online through mobile and tablets.

Site or articles must be shared socially easily

Have a sitemap which must be submitted to Google

Use best practises for web development

A professional and committed web design team will study the offerings of the company and design a site with novel features.Creating a checklist is the most effective way to judge the basic competence of the web design team selected and the way they approach new projects. The questions must be set in a way to steer clear of technical jargon.

Determine the capabilities of the agency

This first step should give you access to their portfolio of completed projects. Ask questions to determine the reason for designing the sites, what considerations went into the planning stages of the design and whether it fitted with the concept of their clients.

Discuss their thoughts on branding your offering

This is normally among the questions asked after finding that they may be able to handle the project.What are their thoughts on how to brand your product? They must be able to understand the basic concepts of branding and marketing. They must understand the core demographics and how this will relate to marketing your brand.

Establish the amount of preparation the agency has done on your brand before the meeting. They must have a concise idea of who the potential visitors are and what site they frequent. They must have identified your target audience. This means that they should have researched competitor sites, identified some features that made these sites appealing and how to interact with the potential visitors. They must have done some research on your current site if you have or share valuable insights of other trends etc. if you don’t have.

Beauty or Brains?

While many people emphasise on design, you must understand that design is NOT the most important thing. It is secondary to functionality and purpose. What is the site for in fact? Is it to just impress or is it to bring more customers? Naturally if you are a business it is the latter. While we are not discounting the fact that beauty is alright but it does not carry much weight as today’s designers are competent enough to conjure great designs but designs will not bring customers per se but its the architecture and functional purpose tha does. A great looking flash website was the trend just a few years ago but now no one is using it. A lot of it is due to the intro of smartphones and flash is not compatible with Mac and Apple devices and the penetration rate via smartphones have reached a new height that many have proclaimed that FLASH IS DEAD! For instance what is the use of having a nice fancy million dollar boutique but it is located in the middle of the Atlantic ocean. In other words, what is the use of having a great site with little or no accessibility features. At the end of the day , want leads, we want customer and we want sales! Get your site to do that and get a company who understands this! Marketing can be done via SEO, SEM, Social media , email marketing as well as conversion strategies.

Thoughts on the design details of the site

These questions must be formulated to demonstrate their capabilities to create a site that is modern and usable. Answers give to questions such as the following could be used to gauge their capabilities:

How would our site or a specific feature of the site work in terms of responsive design?

What are their thoughts of the next big trend in web design?

What do they understand of the flat or skeuomorphic design debate?

Their ability to handle Technical difficulties

Again these questions are asked when the client is totally satisfied that the agency has passed the criteria up to this point as a potential designing agency for their website.

A number of questions should be ask to ensure that the agency is capable of handling difficulties and able to provide the service desired for a perfect web site design.

Some popular and relevant questions are:

What does your typical full stack look like?

When different technologies are used and why is it important or not?

What are the requirements for support needed on the website?

Can we change coding?

What abilities or skills are required for coding changes to the site?

To ensure that your web sites remain current the options must be available to change content and coding at a reasonable cost. The best way is to use own staff to keep the website trendy and modern.

Discussion on practical problems to may be encountered

These final questions are designed to determine the way your new agency deals with problems that may occur. Although most of the basics should be contained in the employment contract, they must be able to give you an idea on how unforeseen and practical problems will be handled.

Question such as:

What is expected time period for the site to go live?

What is the cost implications regarding regular or annual updates?

What is the scale of required updates that is charged additionally?

Is any cosmetic update included as part of the original fee structure?

Who owns the copyright of the completed design used in the site?

Is the copyright signed over to you as part of the employment contract?

Only once all these questions or issues have been answered can you get a fair idea of what the capabilities of the agency cover. It will to some extend highlight their capacity, inventiveness and how creative their ideas are to produce a website that will capture and hold the attention of visitors.

Once satisfied the next step is to sign the contract and commission them to start working on your new functional website. If the answers are not to your satisfaction it may require searching for another agency capable of handling your site design.

Asking and demanding answer is the most effective way to select from amongst the many available agencies the one that will become your trusted partner in creating a website to suit your image and do your brand justice. Your designer can be your lifeline as he makes or breaks your online presence which now is very important!

Don’t just choose someone for their portfolio. Anyone can do a nice website nowadays but ensure you choose someone who understands your business and can provide you what you need rather than what you want. The company should genuinely want to help you in your business and able to generate and convert leads which is a must in today’s day and age!

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“The De Mellows team is an exceptionally creative and professional bunch. Their service was amazing and they did a good job for us. They did an analysis on my company and the direction we wanted and gave us favourable inputs. Unlike other digital agencies who just wanted to get a quick bang for the buck by implementing the solution without understanding our needs ,customer profiles and wants, they went out of the way to study our business model as well as other leading players in our industry and advised us on what to do and what not to. After the CRM implementation and their marketing strategy , my business has grown significantly in a matter of weeks. Our incoming leads have since tripled! They are a great partner for us to grow fast and that is what we have wanted as well. Well done! “ Steven ChenDirector - 3D Innovation

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THERE IS A POWERFUL REASON WHY COMPANIES CHOOSE US INSTEAD OF OUR RIVALS.

You can get a powerful web solution from any company in the world but the difference is we ensure that your business is taken care like our very own business. No one else provides insights and strategies like we do. We can assure you when you seek a solution for your IT woes be it web,
mobile , application development or even digital marketing, every other company will throw you a solution without even analysing any aspect of your business and why you need it.

At De Mellows, we believe in customised solutions tailored for your needs and hence we stand above our
competitors. With a highly skilled team , experienced tech and marketing mavens at our helm, we can bring to you the succinct solution for your company. Many companies know what they want but they don't know what they actually need. We analyze,recommend and implement winning formulas for every business and organization.

"We worked with De Mellows for our online marketing needs. De Mellows skyrocketed our web traffic, conversion and revenue. It was just unbelievable! They analysed our website and online marketing methods and made a couple of changes and it was pure genius. We thought we knew how to market ourselves online but we were wrong. We highly recommend them. Thanks a million!"

Ting Chen

Abotaniq

"Ferrara is proud to now have a beautifully designed and most importantly functional website. We have the team at De Mellows to thank for being able to continually adapt to our ideas and providing the support needed."

Luann

Ferrara Pte Ltd

"We have had a few bad experiences with previous web companies hence there was an apprehension when we chose De Mellows for our online and software needs. But they were a breath of fresh air for us and really showed their expertise and professionalism. Their solutions are great and their support is excellent. They are a call away for my needs and it is comforting to know that good guys in the IT industry do exist. A BIG thank you!"

Tommy Lim

AGT pte ltd

"We have had a great experience working with De Mellows. We are already 2 years in the market and tried various ways to get more clients, but we couldn't reach our goal. De Mellows solved this task easily in a short period of time. We didn't even expect that our customer base will increase in such a short period of time. They revamped our website and backend system, created landing pages and also created various digital platforms to bring in more clients. They also enlightened us that just doing SEM and SEO will not work which was contrary to what other digital marketers advocate. In the end, De Mellows proved their point when our sales improved. After De Mellows implemented their secret formula, our revenue shot up rapidly and it was a pleasant surprise. They are highly recommended!"

Ali Salim

hi-school.org

"Our company just started a new secondary business and currently we have about 10 sales per week. As we already have had a successful experience working with De Mellows on our mobile app, we asked them for a proposal on how to increase our sales along with a few other marketing agencies. De Mellows came back with a unique online strategy coupled with assessment on our rivals and industry specifics. We were amazed by their professionalism and in-depth expertise which the others did not bring to the table. Yes our sales improved and it is steadily increasing. There is only one company in Singapore that we trust to do our online marketing and that is De Mellows!"

Olga Kornilova

Bemozza

"We were skeptical about De Mellows at first. Many other award winning and accredited agencies have failed in their quest to boost our revenue and cut our ad/marketing costs. All these companies could do was talk about doing some expensive ads or some expensive so called creative video . Some told us that they will be driving traffic using search engines or doing SEO. All of them did not understand that it can be very costly and the ROI may not be optimal. De Mellows however, came as a breath of fresh air and created a smart method based on our business model and it worked like a charm. These guys are the best in what they do."

Aleksandra Kuznetsova

Affiliated Insurance Solutions

"The De Mellows team is an exceptionally creative and professional bunch. Their service was amazing and they did a good job for us. They did an analysis on my company and the direction we wanted and gave us favourable inputs. Unlike other Web companies who just wanted to get a quick bang for the buck by implementing the solution without understanding our needs and wants, they went out of the way to study our business model as well as other leading players in our industry and advised us on what to do and what not to. After the web implementation, my business has grown 30% and this was just in a matter of weeks. We will be using them again in the future no doubt. Thank you!"

Steven Chen

CEO - 3D Innovation

"Upon the launch of my site, I was very surprised to receive several enquiries. As the days progressed, more calls were received from interested parties requesting information on our programmes and courses. Your creativity speaks for itself."

Cristine Dyason

Founder - Image Academy

"De Mellows did a fantastic job in creating the greatest multimedia presentation for the Asian Centre for Consulting Excellence when we worked together on an ASEAN project launch recently. The skills are setting them apart from most others as does their dedication and innovative conduct for Earned Value interests of the client. Great to be working together. Going the extra miles! Any time again De Mellows"

Peter Luiks

CEO - Asian Centre for Consulting Excellence

“We were skeptical about De Mellows at first. Many other award winning and accredited agencies have failed in their quest to boost our revenue and cut our ad/marketing costs. All these companies could do was talk about doing some expensive ads or some expensive so called creative video . Some told us that they will be driving traffic using search engines or doing SEO. All of them did not understand that it can be very costly and the ROI may not be optimal. De Mellows however, came as a breath of fresh air and created a smart method based on our business model and it worked like a charm. These guys are the best in what they do.”

Aleksandra Kuznetsova

Affiliated Insurance Solutions

About us

We are a leading Web Agency helping companies grow their business online. We help you increase your profits , cut costs and get more customers with our great designs and strategies! We are bold enough to GUARANTEE that our system will work for you!
Hotline : +65 6829 2137
Email : ask@demellows.com
Web : www.demellows.com