Sport and alcohol relationship concerns most Australians

New research has found that around 70% of Australians see alcohol and sport as too closely related.

The finding comes in the same week that Cricket Australia faced scrutiny for its refusal to run an advertisement telling fans that 'alcohol and sport don't mix' - on the grounds that it might impact on other partners of the game.

Those partners were made obvious on Friday, when CA signed an extended three year sponsorship deal with Carlton and United Breweries.