“Hello Tomorrow” proclaims the bold advertising of Emirates. Indeed the airline has soared ahead of its global challeners in recent years, focusing on a strategy not just to compete, but to change the world of travel. Arabic businesses and brands are o …

Introduction to the German edition of “Gamechangers”: Living in Freiburg im Breisgau, I began to see the world differently. Maybe it was the fresh Schwarzwald air, or the effect of the Baden wines. More likely it was being at the heart of Europe, and a …

At the heart of any new discipline there often lies a simple, organizing system—an underlying structure and order governing what works and what fails. This is what the Ten Types of Innovation framework brings to innovation. Consciously understanding it …

“Moonshots” are the incredible, seemingly impossible, ideas that can change our world. Google X is a moonshot factory. Full of creative thinkers, optimists, seeking out the big opportunities and most challenging problems, that with a little imagination …

This is the summary “one page” development plan which us introduced by Peter Fisk during strategic partnering and key account management workshops. Unlike traditional KAM planning processes it starts with the customer (the client organisation, what the …

Peter Fisk describes 10 ways to transform your business and market – from strategy to innovation, brands to business models, performance and leadership – required to win in today’s fast, digital and global marketspaces. From Alibaba to Zipcars, Ashmei …

Peter Fisk explores how to transform your business with purpose and profit, to innovate in ways that make life better, and drive sustainable growth. This is an extract from his bestselling new book “Gamechangers” and builds on his previous research in …

I love Nike. Not the company, but the idea. It’s not about the founder Bill Bowerman and the story of his waffle iron, much more about the adrenalin and inspiraton that I felt tingling down my spine on the night when Steve Cram broke 3 minutes 30 for 1 …

Inspiring Brands + Smart Marketing + Personal Experiences 12 steps to accelerate growth inspired by the world’s most innovative brands What can you learn from Airbnb to Burberry, RedBull and Tesla to innovate your own brand’s future? This is not a norm …

This book started life as a training manual for all M&C Saatchi employees. Written by Maurice Saatchi, its approach shaped the ad team’s ways of working for 40 years. Its principles permeate the culture, philosophy and structure of some of the best …

Pixar is an amazing business. Built on imagination and creativity, it harnesses the potential of digital technologies to create the most engaging characters and films. In 1979 Star Wars creator George Lucas and computer scientist Ed Catmull established …

Design Thinking + Business Models + Making it Happen This program is for business leaders and innovators who want to create a better future for their business. Every business is challenged by the disruptive impacts of digital technology, globally conne …

Business Model Canvas … template used in workshops (start with the existing and potential customers, then consider the value proposition, and then the products and services solutions, and then everything else!) See more in Learning

Coke’s challenge Facing profound changes in the way consumers access and share information, The Coca-Cola Company recognised that the effectiveness and relevance of traditional creative media are fast diminishing. Coca-Cola designed a content-based mar …

Successful businesses have a higher purpose, one that stretches and guides them through changing times; one that aligns and galvinises their culture, and keeps them striving for better. Economist Milton Friedman famously said that “the social responsib …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on how lead …

Peter Fisk explains why brands need to think beyond the touchpoints that their customers “experience”, to helping them to achieve what they really want – to be the enabler of dreams and success. This is an extract from his new “Gamechangers” book. Dow …

Nick Woodman was surfing in Bali. With two failed businesses under his belt, he wanted to take some time out. The selfie craze was in its infancy, however Nick was determined to capture some great actions shots as he rode the Pacific waves. He tied a 3 …

Apple doesn’t sell products. Watch the ads. There are no product close-ups, just happy, energetic people enjoying life, sharing their favourite photos, dancing in a multi-coloured world. Walk into a store, there is no hard selling, just lots of cool pe …

What is the future of books? In a digitally-enabled, time-compressed world, there are few moments to get lost in a novel, and most factual knowledge is accessed faster and better online. Whilst sales and margins decline, publishers continue to hang on …

Gamechangers workshops can take different formats depending on the needs and aspirations of participants. The best format, to cover all 10 big ideas, is the three day executive program. Workshops an highly participative, combining inspiration and high …

Gamechangers Part 1: Innovative Strategies for Business and Brands by Peter Fisk Kaleidoscope World: making sense of change, to find new opportunities for growth locally and globally Exploring new customer expectations and aspirations; emerging marke …

The Gamechanger Leaders Program is a three day executive development program for business leaders. It is delivered in partnership with IE Business School, and also directly for your business. Gamechangers workshops can take different formats depending …

“Gamechangers Germany” is a fresh, high-energy, inspirational executive development program for business leaders. It is fast and stretching, bringing together the latest and very best approaches to business strategy, customer insights, value pro …

“Gamechangers Germany” is a fresh, high-energy, inspirational executive development program for business leaders. It is fast and stretching, bringing together the latest and very best approaches to business strategy, customer insights, value propositio …

Innolab is a fast and focused process for strategy and innovation, brands and marketing projects The process helps you to accelerate your best ideas to market, working with your key people, stretching and shaping their thinking, and guiding them throug …

Airbnb makes money by helping you to make money out of your spare room, connecting host and guest, then taking a small fee from each. Nespresso makes great coffee, selling discounted machines, and then getting you to sign up to an everlasting and incre …

It is easy to say that a person is “ahead of his time”, but rarely has anyone been so far ahead. He could see the future – his insights suggested new possibilities, his imagination was uncluttered by today, and his inventions really did emerge from the …

Smarter technology, innovative brands and courageous leadership … We live in an incredible time … More change in the next 10 years, than in the last 250 years … Connected technologies, augmented intelligence, and possibilities limited only by our imagi …

What is the DNA of a “Gamechanger” and what are the traits that make them think and act differently? What does it mean to be a CEO in this way of thinking and doing, the attitudes and skills needed to make the difference? How can organizations apply th …

Gamechangers do not have to be the biggest companies to be the best. Leaders amplify the potential of others, brands amplify the value of innovations, networks amplify the reach and richness, and customers amplify their own potential by achieving more. …

Executive development program exploring the best new ideas and practical tools for Growth + Innovation + Leadership “Leading Innovation, Accelerating Growth” is a three-day executive development program for business leaders who want to innovate and gro …

This is a three-day executive development program for business leaders who want to innovate and grow in a fast-changing world. It will be stretching and challenging, but also applied to your business and highly practical. It will be facilitated by Prof …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on the mind …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on how lead …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on a buildi …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on applying …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on how lead …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on developi …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on finding …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on fast inn …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on applying …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on how to i …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on market i …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on stretch- …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on making i …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on making c …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on rethinki …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on learning …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on the crea …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on the chan …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on how lead …

“Leading the Future” is a series of white papers by Peter Fisk exploring the challenges and opportunities to drive smarter innovation and accelerate growth in today’s incredible world. See all the white papers here. This white paper focuses on marketin …

Market Makers is an integrated and customisable marketing development program that combines new thinking to stretch business leaders, to develop the essential capabilities for market and brand managers, with real projects to drive market action, and on …

Gamechangers seek to out-think and out-play their competitors by changing the game … they envision and articulate their market, then change the dynamics of competition, with new expectations and impacts … shaping markets in their own vision. Finding th …

Apple Watch is upon us, with a very different marketing approach. From the iPod 14 years ago, to the iPad 5 years ago, Apple’s strategy was product-centric, focused on the device, with limited options. Apple Watch is human-centric, not about the device …

As the FIFA World Cup kicks off in Sao Paulo, it might seem like a battle between nations. Yet commercially, the world is polarised between Adidas and Nike, characterised by Messi and Ronaldo, Argentina against Brazil, and productised by the animal-mar …

$19 billion for WhatsApp might seem expensive, particularly compared to the $1bn also paid by Facebook for Instagram, and similarly by Google for YouTube. But with 450 million active users, 70% daily, a more global audience, and a commercial business m …

Part of the Leading the Future series of white papers by Peter Fisk We live in an incredible time, with more change in the next 5 years than the last 250 years. New tech, new markets, new possibilities. How will you focus, compete and win in this expon …

We live in a time of unprecedented change. In business we face challenges and opportunities that are more critical and complex than ever – where the consequences of failure are unimaginable, and the impact of our decisions are felt instantly across the …

Rockstars know that there is a fine line between success and failure. There isn’t a set formula to be cool, why one record will be a global mega-hit and another won’t feature, or what it takes to be worshiped by millions of teenagers across the globe. …

Peter Fisk interviews the Virgin entrepreneur – about his secrets and passions, hopes and fears, childhood and lifestyle, businesses and charities – and his dreams to come. Richard Branson is an inspiration to many, the champion of customers and hero o …

Growth is easy, isn’t it? Discount your prices and your revenues go up. Recognising that you also need to make a profit, you cut your costs and the margins quickly improve. Wanting to drive even more dramatic growth, you acquire another company and you …

We live in turbulent times and creating robust and effective business strategies is hugely demanding. Turning them into reality equally so. This book is sponsored by The Brightline Initiative which aims to help organizations and managers make se …

Osaka, Japan. I am watching the race to be the fastest man on the planet. It is a hot and humid evening in the magnificent Nagai stadium. The night sky is clear and there is a warm breeze, although not enough to help the athletes. The large, knowledgea …

Are you interested in the future of your market? Where your future customers will come from? What kind of business will you be in 20 years time? And are you building the capabilities to succeed in the future? Fundamentally, are you out-thinking your ex …

Since humans first began creating machines, we have shaped them and they us. We created clocks to help us orchestrate and coordinate tasks and, in turn, clocks began to govern our lives. We created cars and then cars turned us into motorists, auto mech …

Denmark’s fairytale city of Odense is a perfect place to write the future story of business. Birthplace of Hans Christian Andersen, and now one of Europe’s leading robotics hubs, it seeks to become “the Davos of business thinking”. On 9-10 May, Odense …

New tools, technologies and market dynamics are presenting fresh challenges for the role of the chief marketing officer (CMO). The rising importance of data in particular has thrown this remit into question. Are there gaps in a marketer’s skillset and …

The Gamechangers Lab is a fresh, high-energy, inspirational development program for business leaders. It is fast and stretching, bringing together the latest and very best approaches to business strategy, customer insights, value propositions, business …

The Gamechangers Program: Leaders of innovation and growth Future Thinking + Disruptive Strategies + Smart Innovation + Inspiring Leadership Are you ready to change the world? Gamechangers are businesses who create the future in their own vision. This …

The best ideas from Peter Fisk’s 4 “Genius” books which together create a manifesto for 21st century business: Customer Genius is about building a customer-centric business … Marketing Genius is about finding your edge in today’s markets, thinking le …

What do the most successful businesses do differently than mediocre ones? They see the big picture. They see things differently and do different things. They connect the unconnected, challenge the conventions, look for new opportunities, and are not af …

Markets have fundamentally changed. A new generation of businesses (new technologies, new business models, new leadership) is emerging to address a new generation of customers (new audiences, new geographies, new aspirations). Marketing exists to conne …

Gamechangers do more than sell products, they create and deliver an experience that immerses the customer in the brand, and goes beyond the sale to help them apply products better and achieve more together. See me, feel me, thrill me … Harley Davidson’ …

Think Magazine is the new journal of Thinkers50 in Europe, a regular publication for business leaders that brings together the best new ideas from around the world, with the issues and opportunities for European business. Thinkers50Europe is the fast-g …

The European Business Forum brings together Europe’s top business leaders and the world’s top business thinkers to explore the big issues and best ideas in business, to build new relationships, and inspire winning leadership: What is the new agenda for …

“Fall in love at Umpqua Bank … We want our customers to be really really happy” is not the proposition you’d expect from a serious bank, particularly in tough economic times. But this bank is different. There’s more. “Spread some good (the world always …

Every business is attempting to attract and serve its customers, whilst many companies are also appreciating the value in retaining and building relationships with existing customers. They do this by developing better products and delivering better ser …

I had no idea what I wanted to do when I grew up. As a school kid, living in the rural hills of northern England I had one passion – running. I loved kicking on my Nike trainers and running over the hills. I was free, working my body hard, and running …

Today, matchmaking is conducted through smartphone apps, shopping can be as easy as pressing a button on our refrigerators, office work can take place anywhere, and teens can become worldwide celebrities by shooting YouTube videos from the comfort of t …

We live in an incredible time. More change in the next 10 years than in the last 250 years. New technologies are transforming the ways in which we live and work. Technologies enable incredible change. It is how we unlock their potential that matters. I …

Part 1: “How can I innovate?” offers insightful guidance such as “Feel before you think,” “See what’s not there,” and “Ask a bigger question.” Rule #1 gives the paradoxical advice: “Break the rules.” Part 2: “How should I work?” offers down-to-earth ti …

Big Data will give marketers the tools to attract and retain each individual customer at the lowest cost, and manage the ongoing relationship at optimum levels of profitability. The promise of Big Data is tempting for marketers, who are scrambling to i …

Companies that spin into existence to solve one problem or commercialize a single idea can scale almost instantly if they find a solution that sticks. That’s what’s happening all over the marketing industry today: hundreds of tech-savvy startups are re …

“I wore a brown paper bag over my head for years about the Midland Bank, but now I’ve taken it off,” Maurice Saatchi told the Guardian in a rare interview (during which he admitted watching Mad Men and said he found it “painfully realistic”). “The reco …

Technology is driving unprecedented disruption in marketing and advertising. Where is it all going and what does it mean to today’s marketing decision-makers? This paper and forecast map present a high-level view of the changing landscape for marketers …

Empower is a call-to-action for humanity to work together and co-create the future, demonstrating that collaboration and sharing, community building and value creation, are not only the right thing to do, but best practices for business, society, and c …

The best new organisations are 10x better, 10x faster, 10x cheaper than yours … The new world of the Exponential Organization or ExO is a place where neither age nor size nor reputation nor even current sales guarantee that you will be around tomorro …

15 trends that will fundamentally impact marketing communications now and into the future. We are seeing more and more traction on how algorithms, machine learning, robots, virtual personal assistants, artificial learning and new digital mediums such a …

Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, the book identifies 12 specific behaviors – or “powers” – that drive marketers’ business impact and career success. https://www.y …

Growth is human, it’s natural, and it’s as vital to businesses as it is to people. But in today’s global market, getting a grip on growth is increasingly multidimensional and holistic. Companies don’t grow just by flooding markets, we have to be more c …

Today, whether we work with colleagues in Dusseldorf or Dubai, Brasília or Beijing, New York or New Delhi, we are all part of a global network (real or virtual, physical or electronic) where success requires navigating through wildly different cultural …

New technologies, work patterns, and practices are disrupting how we learn, where we learn, and what we need to learn. The definitions of teacher and student are becoming fluid, and education itself is moving out of episodic experiences in traditional …

As we face the fourth – and fastest – industrial revolution, businesses and individuals are confronted with a dizzying array of technological advances that most of us are struggling to keep up with, let alone decipher. However, it’s vital we all embrac …

Algorithms, machine learning, robots, virtual personal assistants, artificial learning and new digital mediums such as virtual reality are profoundly changing the world of marketing. In fact it is more than a change, it is a revolution, and it is going …

Stefani Germanotta has reinvented the music star. She has reinvented herself, and her music, more often than Bowie or Madonna. And in many ways the ways to build a brand too. As Lady Gaga, she presents her concerts through elaborate sets, crazy dancers …

The Economist Intelligence Unit, supported by Marketo, recently sought to develop a roadmap for the future. From organizational team design to the importance of engaging customers on a truly personal and 1:1 level, they collected thoughts and ideas fro …

Business models are one of the most powerful tools in business innovation. Explore how we help clients to develop more innovative strategies, including 50 inspirations and practical templates for innovation. Find out more about the Business Innovation …

27 creativity & innovation tools is an overview of various commonly used techniques in creativity, innovation, research & development processes. They are summarised as one-pagers by two great friends of mine, Ramon Vullings and Marc Heleven. Fi …

Business models are one of the most powerful tools in business innovation. Explore how we help clients to develop more innovative strategies, including 50 inspirations and practical templates for innovation. Find out more about the Business Innovation …

Whilst the best ideas and innovations might seem to be the monopoly of digital start-ups, there is no reason why more established, and physical, businesses can’t be as successful. This is the premise behind a new business innovation program that I am c …

Canvas8 is one of the world’s best sources of new consumer and marketing trends … How will VR change the way we book holidays? Why will we soon be WhatsApping our favourite brands? And how has time become the ultimate luxury? The 2016 Expert Outlook …

Blending strategy and creative exploration to discover future business opportunities by InnovationPoint Strategic Innovation is the creation of growth strategies, new product categories, services or business models that change the game and generate sig …

How Will You Win? Where to play and how to win are intimately tied, and together they form the very heart of strategy. While where to play is about determining the playing field, how to win is about defining the method by which you will win on that fie …

Amazon has gone from being an online bookseller to a behemoth worth over $350 billion—more than Walmart, Target, Best Buy, Nordstrom, Kohl’s, JC Penney, Sears and Macy’s put together. It’s hard to overestimate the size and influence of Amazon. The com …

From our homes to our healthcare, Amazon is seeping into every aspect of consumer lives. What’s next? A new report, which you download below, by J. Walter Thompson’s Innovation Group charts Amazon’s impact on consumer behavior and expectations, looking …

I met Steve a couple of years ago, on a stage in Kiev of all places! Having been part of the Apple team in the early days, he has a great insight into what still drives Apple’s culture, strategy and brand experience.

Are brands a form of corporate consumer exploitation, or is it possible to explain them as a desirable feature of our economic system? We live in a time of general distrust of business and its motives, and in this talk, Evan Davis asks whether the atte …

In today’s open, social and increasingly values-driven marketplace, disruption has shifted from technological to social to personal. People of every social strata and in almost every nation are gaining in the power that comes with knowledge. This is al …

The British Brands Group together with European partners recently commissioned a major research project covering 9 European markets, the top 3 brands in 30 categories per country, the views of some 12,000 individuals and the purchasing behaviour of 150 …

Prof Paddy Barwise of LBS defines a few terms like ‘brand equity’ and the ‘marketing concept’ before moving on to discuss how brands and marketing relate to the three dimensions of the CEO’s world: strategy and execution, finance and organisation. stra …

Rita Clifton CBE, BrandCap, and former Chairman, Interbrand There have been plenty of crises in recent years, in the financial, food and automobile sectors to name a few. How have branded companies fared and what lessons can be learnt with the benefit …

What’s the secret to having an engaged and productive team? It’s having a plan for developing all employees–no matter where they are on their personal learning curves. Better morale and higher performance happen through learning, argues Whitney Johnso …

Consumers, brands and trust: happy bedfellows or a new pyramid of conflict? Peter Vicary-Smith, Group Chief Executive of Which? Over the last few years, the relationship between consumers and brands has undergone a tectonic shift. The debate that has g …

Built to Blast … Funky Times Forces of Funk Funky Village Funky Inc Funky U Feeling Funky +++++++++++++++++++++++++++++ It was love at first sight. When we came up with the title Funky Business we knew we were on to something. It nailed down what we …

JWT’s Future 100 looks ahead to a 2018 full of yet more transformational change and new opportunities for consumers and the brands they buy. “The future is happening faster than ever, thanks to the rapid pace of tech innovation and digital culture. The …

Brand value: Google is the world’s largest brand Google is once again the world’s most valuable brand, according to the latest Brand Finance Global 500 list, after it closed a gap of almost $60bn to overtake Apple. The Android and Chrome owner increase …

This is the world’s most popular brand ranking, developed by my colleague Mike Rocha. Whilst it is a more superficial analysis of the world’s brands, it includes great commentary on the changing nature of brands and marketing.

A recipe book to help you accelerate and amplify change across the food system Some recipes are passed down from generation to generation, becoming long-standing traditions. Others invite us to explore new regions or inspire us to reinvent our bodies. …

Extending our sense and ourselves The human story is one of using technology to extend our senses and our selves. We invented writing to extend our expressions over space and time. We built a global network of digital portals from which to make, share, …

Dell Technologies partnered with Institute for the Future to explore the emerging technologies shaping the future of the human experience over the next decade, and the specific impacts and implications they will have on society and work. To execute thi …

Report by the Economist Intelligence Unit, 2016 Summary: The path to 2020: Marketers seize the customer experience is based on a global survey of 499 CMOs and senior marketing executives, plus in-depth interviews with leading CMOs. The research explore …

I met Steve a couple of years ago, on a stage in Kiev of all places! Having been part of the Apple team in the early days, he has a great insight into what still drives Apple’s culture, strategy and brand experience.

Marketing is a structured process of targeting and engaging new and current customers in order to generate sales. Marketers, therefore, play a crucial role in generating revenue and they can play an equally important role in how revenues translate into …

A new study from the Australian Marketing Institute (AMI) and consulting giant Deloitte, claims marketers need to work harder to speak the language of the board if they’re to get their organisations to truly appreciate marketing’s strategic role. Accor …

https://www.youtube.com/watch?v=iaBWfs7Sx6I The first six New Mega Trends are; Connectivity and Convergence, Bricks and Clicks, Urbanization, Smart Is The New Green (smart meters, smart mobility, etc.), Social Trends, and Health, Wellness and Wellbeing …

What do collaboration, communication, creativity and flexibility have to do with the role of the CMO? These top attributes were identified by over 1,500 CEOs in IBM’s “Connect more – Insights from the IBM CEO, CMO and CIO Studies” as the personal skill …

This is a free guide for any manager interested in the future – about innovation, change and growth. It should be used in conjunction with any of the strategic innovation programs by Peter Fisk – Gamechanger Leaders, Business Innovation Program, Brand …

The business environment has changed dramatically over the past ve years, and the rules of marketing have changed. Thanks to the pervasiveness of technology solutions, it is easier to rapidly reach out to customers and to receive real-time feedback on …

Sports marketing: unleashing the passion Austin Lally, President, Braun and former Global Vice President, Gillette Sports marketing is all about meeting the consumer where there is a “passion point”. It is here that you will find the consumer leaning f …

Introduction: A Strategic Imperative Strategy: An Executive’s Definition Strategy or Execution: Which Is More Important? How to Win with a Capabilities-Driven Strategy The Right to Win Is Your Company Fit for Growth? How Leaders Mistake Execution for S …

Have you ever suspected that some of the advice you’ve been getting has been wrong? Not wrong as in a “little bit off” or “not quite right.” But just plain wrong—flatly, flagrantly, fatally incorrect. Dan Pink is just the same. So he decided to do some …

New tools, technologies and market dynamics are presenting fresh challenges for the role of the chief marketing officer (CMO). The rising importance of data in particular has thrown this remit into question. Are there gaps in a marketer’s skillset and …

During the 1980s, Rosalia Mera, co-founder of the Spanish apparel retailer Zara, was instrumental in pioneering a concept known as fast fashion. Unlike its competitors, who regularly require six months to get new designs to the retail oor, Zara often d …

Never mind the quality, feel the personalisation. The future of retailing. Alan Giles, Said Business School, University of Oxford https://www.youtube.com/watch?v=zeIm6nNY_uk&feature=youtu.be Alan looks at the structural changes taking place in retail a …

Almost all chief marketing officers (CMOs) have a mandate to drive growth. Sometimes it’s growth in revenue; sometimes market share; and sometimes a particular segment of the business. While the quality of growth can vary, the CMO’s job is always about …

Report by Economist Intelligence Unit, 2015 Summary: Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time. According to the Economist Intelligence Unit’s survey of 478 high-level …

I’ve worked closely with David Haigh and the Brand Finance team for over a decade. Their rigour in analysing the future cashflows, and therefore financial value, of intangible assets like brands, is world leading. We also do some great consulting proje …

From Bill Clinton to Oprah, life coach and author Tony Robbins has coached some of the most powerful and famous people in the world. His five best-selling books and popular self-help seminars have made him rich. https://www.youtube.com/watch?v=cN1GxpHr …