Why Authenticity and Relevancy Win on Twitter

Will your brand, service or product be top of mind the next time someone enters the purchasing or decision making process?

Twitter is a powerful place to represent your brand, product or service—it’s also a place to ruin your brand’s reputation.

Hootsuite and Tweetdeck are two recommended Twitter platforms for tracking hashtags and keywords. Use Twitter’s search function to look up industry-specific keywords and hashtags to target users who may be interested in your product or service. Setting up searches to see what is being said about your competitors will give you a lot of insight, too.

By watching conversations that are relevant to your brand, you can find the perfect opportunity to chime in, but don’t start tweeting just anyone because they’re in a city you’re targeting: