International Business: Top 10 cultural adaptation tips from technology giants

When developers create software applications and websites for international audiences, they can take steps to ensure their products are not culturally misunderstood. Major players in technology do an excellent job of culturally internationalizing or localizing their products, and they regularly share their successes and failures publicly to help other companies.

Adam Wooten is CEO of AccuLing, a translation services company he co-founded with technology developer Western Standard. He also teaches translation technology at Brigham Young University. Email: adam@acculing.com. Twitter: @AdamWooten