Europcar puts Oath in driving seat for UK brand campaign

Europcar is investing in a new campaign to promote its leisure brand in the UK.

Working with Oath - which owns media brands such as HuffPost, Yahoo and Tumblr - the campaign will focus on lifestyle stories, which speak to our customers’ experiences.

These will be told through a lively video as well as dynamic branded editorial content on HuffPost UK.

The campaign is live now until December 23rd.

Siblings Reunited, created by Oath’s branded content unit RYOT Studio, is live on HuffPost UK as well as being distributed to third party premium publishers via Oath Ad Platforms’ video distribution network.

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The video features two sisters reminiscing about family getaways while heading away on a weekend trip, the destination of which is a mystery to one of the pair until arrival (cue a lot of excited laughter.)

The benefits of Europcar’s services, from delivery and collection to driving a car fitted with the latest tech, will be highlighted throughout.

Jose Blanco, sales and marketing director, Europcar Mobility Group in the UK, said: “We are excited to be launching our new brand campaign with Oath.

“The campaign is very relatable to consumers and showcases Europcar’s customer-centric focus. We’re confident that the campaign will help to raise Europcar UK’s brand awareness and improve visibility of its services for leisure customers.”

Europcar Mobility Group is a major player in mobility markets and listed on Euronext Paris.

Anna Watkins, UK managing director, Oath, said: “Our team has worked with Europcar to produce great branded content in their authentic voice, built on our insights and uses our unique combination of art and science to reach millions of consumers across Oath’s trusted media brands and premium publishing partners.”