SoulCycle

SoulCycle

Creating Soul

The mission behind SoulCycle is to bring “Soul” to the people; giving each guest a unique, comfortable and relaxing experience. The projects are designed to incorporate SoulCycle’s mission, creating spaces that reflect the distinctive experience SoulCycle has to offer.

RDC partnered with high-end fitness brand SoulCycle to design two of their West Coast locations, South Lake Union in Seattle, Washington and Santana Row in San Jose, California. Looking at brand experience through a diverse lens, RDC's unique design approach included a research and investigative process to blend social analysis with culture and people. By understanding SoulCycle's mission and experiencing the ride, every space and touchpoint is a curated sequence of events that craft the SoulCycle experience.