Mr Clegg appealed to the media mogul to do the ‘decent and sensible thing’ and think again in the light of the latest disclosures in the News of the World phone hacking scandal.

His intervention came after Culture Secretary Jeremy Hunt announced he was seeking fresh advice from Ofcom and from the Office for Fair Trading (OFT) on whether he should refer the bid to the Competition Commission.

The move prompted a sharp fall in the BSkyB share price which dropped a further 6% to around 700p.

Following a meeting with the parents of Milly Dowler – the murdered schoolgirl whose phone was allegedly hacked by the newspaper while police were searching for her – Mr Clegg said Mr Murdoch should consider the widespread revulsion the disclosures had caused.

‘Do the decent and sensible thing, and reconsider, think again, about your bid for BSkyB,” he urged the News Corp chief.

‘I would simply say to him, “look how people feel about this, look how the country has reacted with revulsion to the revelations”.

‘Listening to Bob, Sally and Gemma Dowler, it reminds you that it is innocent families like them who have paid a very heavy price for truly grotesque journalistic practices, which are simply beneath contempt.’

Meanwhile, Mr Hunt said he wanted to take further independent advice from Ofcom and the OFT before taking a final decision on whether to give Mr Murdoch bid to take majority control of BSkyB the green light.

‘You wouldn’t be human if you weren’t totally appalled with some of the revelations that have come to light. They are just stomach-churning and I think everyone feels totally shaken,’ he said.

‘The question is whether there are things there that are relevant to the decision that I have to take which is a merger decision. What I have to look at is concentration of media ownership. That’s what I want to seek independent advice on.’

News Corporation CEO Rupert Murdoch reads the final edition of the News Of The World

Labour leader Ed Miliband, who warned at the weekend that he was prepared to force a Commons vote on whether the bid should go ahead, said the Culture Secretary was being forced to backtrack.

He stressed that Mr Hunt had ignored the original advice from Ofcom which was that the takeover bid for BSkyB should be referred to the Competition Commission.

‘The Government, having repeatedly said there was no alternative to their flawed process, now appears to be moving towards my position,’ he told a news conference in London.

‘They are doing it not because they want to, but because they have been forced to. Let me be clear: this chaos and confusion in government is all of their own making. They should never have embarked on this sort of process.’

Mr Hunt stressed that Ofcom and the OFT would be given all the time they needed to consider their advice.

‘We’re not going to give them a time limit as to when they have to respond. They need to take as long as they take and I need to take as long as I take,’ he said.