alienk03,i disagree, its a cherry cinnamon taste. it does burn a little going down, but its a good burn... part of the gimmick. but if you dont like it try the cut version, its blue. though i think they changed the name from cut to something else when they were going by the name of "No Name" during a law suit. you can barely see it in that photo but there are 3.5 bull head icons on the can... they are 3.5 times stronger than a red bull and its the same size as the smaller red bull cans! 280mg caffeine in a 8.4 oz can, plus all that taurine and other type of stuff