THINK! Bike campaign

Motorists are being urged to keep bikers in mind as part of a month-long safety campaign.

Throughout April the Beds, Cambs and Herts roads policing unit are running the THINK! motorcycle operation.

Motorcyclists are one of the most vulnerable road users and it is vital that motorists remain alert when driving.

Insp Mark Rogers said: “Although motorcyclists are responsible for their own safety we can only reduce the number of deaths and serious injuries if other motorists play their part.

“Unfortunately motorcyclists remain an extremely vulnerable road users and it is vital that motorists remain alert and aware of who they are sharing the road with. This is particularly important when approaching bends and junctions.

“We will be targeting those riders and drivers whose poor driving puts them and others at risk throughout April, using unmarked police to target those riders breaking the law.”

To reduce the risk of being involved in a collision with a motorcyclist always:

• Look properly

• Take time

• THINK bike

• Don’t get distracted

• Stay alert

Bedfordshire motorcyclists can benefit from signing up to the BikeSafe scheme, which is a national police-led motorcycle project run by most forces across the country.