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Tesla is set to unveil the Model 3 on Thursday, March 31 in Los Angeles, and some are expecting that from the time Tesla stores open that day until the time they open on Friday, over 100,000 reservations will have been made.

Actually, if this happens, the reservations have already begun for Tesla employees who have been invited to reserve the Model 3 – sight unseen. With 15,000 people working for the company, that’s another strong potential reservation base.

As for the 100,000 in 24 hour speculation, Teslarati is basing this on a combination of math and what it says is feedback from Tesla store employees. The outlet figures that with 221 Tesla stores worldwide, and with employees suggesting that customers will be camping out to guarantee their place in line, there will be at least 100,000 reservations during the first 24 hours.

That’s not just physical reservations taken at the stores, but also online reservations – Tesla will open up online reservations during the launch event, which begins at 8:30 PM PST on March 31. Current Tesla owners will be given priority.

Reservations are $1,000 apiece and can be refunded, so that relatively low cost of entry plus the promise of a refund could make a reservation appealing even to a non-Tesla owner who is interested in the buzz around the Model 3.

While Tesla is expected to bring working, drivable prototypes to the launch event, the first deliveries of the car itself aren’t projected by Tesla to begin until late 2017, a year and a half from now.