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It's no secret that Facebook has plans of disrupting the world of TV, and in particular television advertising. While they're yet to do so, it seems like the first few steps are beginning to take shape as the company has revealed a new video platform called Watch.

It's designed to showcase original content, both from Facebook and other creators. The service will be cross-platform, available on desktop, smartphone or tablet (Android and iOS), but is limited to a small release in select regions of the US for now.

Some of the shows on the roster at the moment include Nas Daily, Gabby Bernstein and Kitchen Little, with more set to be added as Watch makes its way to other regions across the globe in coming months. Furthermore, Facebook may allows any user to create and share content on the Watch platform, akin to YouTube, in future.

Should Facebook's new platform prove successful, it would mean yet another revenue generator for the company, and could very well signal the start of a move into more traditional TV shows and the advertising opportunities they afford.