WALTER AMERIKA MEDIA

Walter's Expertise

Walter is an independent brand and innovation consultant and expert on creativity and the creative industries.
He shares his insights and ideas on ‘socio-economic creativity’ with private companies (new and existing) and public organizations to create added value.
Design thinking, brand building, scenario sketching are his main working tools.
Next to that he is Head of the Market Department of the renowned Design Academy Eindhoven, strategy advisor for the Executive Board of the University of the Arts Utrecht, co-founder of CI NeXt (the leading agenda for academic and applied research for business innovation within the Dutch Creative industries) and member of the advisory boards of Dutch Creative Residencies Network and startup company Layergloss
He is the former chairman and chief creative officer of the FHV/BBDO Marketing Communication Group in Amsterdam and member of the BBDO European Board. He was also Chairman of the Dutch Art Directors Club and member of the Dutch EFFIE jury, chairman of the Dutch Design in Development Foundation, member of the advisory board of EU project Custom Fit and ambassador of the Dutch Design Awards and chairman of the creative board of CCAA (Creative Cities Amsterdam Area).

Creative Industry Netherlands

The Economist had an article on creative partnerships two weeks ago. Nice story, including reference to Keith Richards biograpfy 'Life' in which he describes his personal and business relation with Mick Jagger. But also Michael Eisners (former Disney boss) new book 'Working Toghether, Why great partnerships succeed' was mentioned. All relevant to me, because of personal and professional interest. However, I missed the issue at the newsstand obviously. No problem with iPad. You can download old copies as easy as new ones. You can flip through them without feeling hurried by salespeople behind the counter.

Slowly, little by little iPad is taking over my magazine buying mood. As part of my professional life, I buy a lot of mags. Scan them quickly and then store them in my office for further reading and clipping. Which in a lot of cases doesn't happen anyway because of lack of time, lost interest etcetera. Guess you all know the routine. Anyway, my iPad is slowly filling up with Vanity Fair, Interview, Time, Newsweek, Esquire, Wired, NY Times, Financial Times. No more piles of frustrating paper in my office and food for thought everywhere when I have the time to read. Clipping stuff is much easier because I don't have to scan it first and then upload it. In short, iPad is no small computer but a real media magnet.