Summary

It is becoming old news that marketers and communicators are increasingly using social media and social networking to achieve their goals. Just about everyone has experimented and learned from one-off social projects. Now the question is how do you incorporate social channels as part of an integrated marketing, communications, and service platform? This conference will demonstrate case studies of how leading brands are integrating social media and social networking into and across the enterprise. We will approach the topic from the communicator/marketer's perspective but technology, customer service, and operations professionals are welcome to participate. We will also host moderated interactive roundtable discussion groups that will address very specific topics and questions related to social integration.

We will address the following questions:

What are the best case studies of how leading brands incorporate social media and networking as part of an integrated marketing, communications and service platform?

What are the proven technologies and tools that help organizations integrate social channels?

Why is social customer service rapidly becoming a strategic advantage for companies that embrace it and who is doing it well?

How do leading companies organize themselves to integrate social channels into their communications platform?

What are the best practices for social integration?

How has data and information management evolved with the advent of social technologies?