Simms speaks across the country on RCM. After joining Cone Health in 2013, he lead efforts to create a patient-friendly invoice and billing system, reorganized the customer service center for maximum productivity and instituted affordable payment options for patients.

Simms earned an accounting degree from the University of Akron and a master’s degree in business administration and health care management from the University of Phoenix. He is a member of the Healthcare Financial Management Association. Simms is also an advisory board member for Patientco, HIMSS Revenue Cycle, and Experian Health.