US teenager Rebecca Black's Friday so-bad-it's-still-bad video made her a laughing stock in 2011, until it went viral. 55m YouTube views later, Black has arguably had the last laugh.

Now a singer named Tay Allyn is seemingly trying to repeat the feat with a song and video called Mass Text. But is she for real?

Published on YouTube last night, the song takes the formula that made Friday and runs with it, complete with an oh-so-2013 "Why didn't I get your mass-text? I'm in your contacts!" hookline. It is, frankly, horrifying.

In fact, it's very difficult to believe that the song isn't a carefully-crafted parody and/or performance art project. Allyn's biography claims she's a 23 year-old recent graduate from the USC School of Theatre and Music, who's been adopted by Justin Timberlake and the relaunched Myspace as a 'Top New Artist of 2013':

"She has created a new breed of Pop that's like Ke$ha without the sex, and Lady Gaga without the avant garde— what are you left with? Tay singing about mundane things of everyday life to hot beats!"

If this turns out to be a satirical Daily Show skit, it wouldn't be a huge surprise. Or, more likely, a viral for Myspace itself.

But the point about Rebecca Black was that her video wasn't intended to be a viral hit, although she adapted with good humour when it became so. Since then, Korean rapper PSY has redefined the scale of viral success on YouTube, with 1.7bn views of his Gangnam Style video so far.

At the time of writing, Tay Allyn's views are in the mid hundreds. Just how viral a video can go when its desire to go viral is so apparent remains to be seen.