After 30 plus years, the Brewer’s Association (BA) have finally defined what craft brewed beer is, and curiously enough, what it is not. When pressed, most people know a craft brewed beer when they see, or taste one, but ask them for alliteration of the same and you’ll get all kinds of things sputtered out. When I first saw this definition, I thought it was a step in the right direction, but it still seems incomplete. There still needs to be a differentiation between mass produced beer, and craft brewed beer that essentially strikes at the core differences between these two widely discussed beverages. We also need to reinforce the theme that craft brewed beer is a CRAFT, meaning that just the physiochemical interpretations are not the endpoint, but the counterpoint to the more subjective sensorineural interpretations. In the final analysis, it’s up to society and culture as a whole to define one of mankind’s oldest beverages with clearly defined areas of doubt and uncertainty.