Whenever you can use a top name to endorse your product/service that is associated within the industry your pr client serves, then do it! That’s exactly what we did. When planning our pr marketing strategy rather than hire a spokesperson like an athlete, or movie star, we choose to have one of the nations recognized guru’s in the tech industry endorse our pr clients product– SkyLOCK At-Rest encryption software. Leo Laporte, the TECH GUY, is highly visible, and he only endorses products that work!

Our client, Encryption Solutions, Inc. developed the encryption software. The SkyLOCK At-Rest product is NIST/FIPS Certified encryption at 140-2, level 2 at 256 bits, HIPAA Compliant, and DAR approved. That may sound like a lot, and believe me it is. This stuff really works, and is used by the military and the US government. It is so powerful, that it is restricted to be sold to certain countries. Now that’s security at it’s best!

So when we wanted to make this available to everyone, we could only think of one way to publicize the product, use Leo Laporte. When he tried the software, he quickly learned how powerful and easy it was to use. ” I am encrypting everything now…hackers can never, ever, ever access your data…even if you email it through an unsecured system,” commented Leo. When we heard that, it was a natural for my pr client to run radio spots on his Saturday show (11 AM to 2 PM) the local KFI radio station (640 AM) in LA. You can also hear Leo on his Tech Guy Labs web site. To further prove that this is the best encryption software; our pr client is allowing consumers to download a FREE 30-Day Trial. Just go to www.skylockesi.com for a Free Trail. Then if you like it and see how easy it is to install and use, you might just want to let your friends know so they too can protect their data. One more thing, if your laptop is ever stolen, your data is protected. No hacker can crack this encryption software.

So if your pr client has a product or service that is truly great and meets the needs of today’s consumers or businesses, think of the best way to jump-start your pr marketing campaign. Think of someone that is visible, believable, and will endorse the product. Need help; call George Carson today for a free consultation about your pr marketing strategy needs.