The accounting rules and requirements for software-as-a-service or “SaaS” companies are fundamentally different from those required of traditional sales and service models. SaaS reporting and measurement involves a new vocabulary involving metrics such as MRR, renewal rates, churn, customer lifetime value (LTV), and customer acquisition cost (CAC). We speak fluent SaaS.

Since SaaS is a relatively new concept, the rules surrounding accounting and finance for SaaS are somewhat of moving target and best practices are still evolving. The CFOs and finance/accounting team at Keating are at the forefront of SaaS accounting. Beyond just keeping up with the latest best practices, we like to think we are contributing to the creation of those best practices.

From helping build your financial model, to optimizing your pricing/feature tiers to maximize revenure and retention, to ensuring the ongoing reliability of financial information and metrics you will need to report to your investors, stakeholders, and tax authorities, Keating has you covered.

SaaS business modeling and projections

Revenue recognition

Pricing/Tier optimization

GAAP-compliant SaaS revenue reporting

Analytics/Tracking key subscription metrics

Audits and compliance

Silicon Valley, San Francisco Bay Area, and Beyond

While the majority of Keating's interim CFO clients are based in Bay Area and Silicon Valley communities - including Campbell, Cupertino, Emeryville, Foster City, Los Altos, Los Gatos, Menlo Park, Mountain View, Oakland, Palo Alto, Redwood City, San Francisco, San Jose, San Mateo, Santa Clara, and Sunnyvale - we also serve clients outside of the Valley. For several, we act as their Bay Area presence/office.

Contact us to discuss how we can build and support your startup's financial and operational foundation.