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Abstract

Autonomous Sensory Meridian Response (ASMR) is a type of tingling, static-like sensation that is triggered by special audiovisual stimulation. The sensation passes through the scalp and the back of the neck, sometimes even spreading to the ends of the extremities. In recent years, research on ASMR has been gradually increasing. However, few collections of ASMR video material have been evaluated so far. In the present study, 807 Chinese participants (ASMR participants = 435, non-ASMR participants = 372) were asked to evaluate two types of ASMR videos and one control video, assessing the intensity and duration of tingling sensations triggered by these videos. A total of 60 ASMR videos were screened. The subjective assessment of the experimental group on ASMR intensity and duration, as triggered by the ASMR video material, demonstrated that the library contains 60 ASMR videos that can effectively trigger ASMR in participants who are able to experience ASMR. This video library was then subjected to a test which revealed that Cronbach's α = 0.933. This proves that the library has good reliability, that it can effectively trigger ASMR in participants who are able to experience ASMR, and that it can be used as experimental material in future ASMR research.

Figures

FIGURE 1

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Experimental design. This figure describes…

FIGURE 1

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Experimental design. This figure describes the steps of the experiment. In the experimental…

FIGURE 1

Experimental design. This figure describes the steps of the experiment. In the experimental instructions, the participants needed to watch three videos from different categories randomly. After watching each video, they were asked to rate the intense and frequency of ASMR that they felt. Subsequent videos were presented at intervals of 500 ms. Then the concept of ASMR will be explained. Group testing was employed among the participants.

FIGURE 2

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Differences between ASMR group on…

FIGURE 2

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Differences between ASMR group on self-reported tingle from viewing different videos. This figure…

FIGURE 2

Differences between ASMR group on self-reported tingle from viewing different videos. This figure describes the differences between ASMR group on self-reported tingles from viewing different videos. The results show that the intensity of arousal and the frequency of persistent sensations reported by the participants in the ASMR group were significantly higher than those in the non-ASMR group. The intensity and duration of arousal reported by the non-ASMR group did not differ among the three groups of videos. ∗p < 0.05, ∗∗p < 0.01, ∗∗∗p < 0.001.