She explains that those who are just starting out with making videos may not want to invest in an expensive camera. So, she wants to show you how to start off with the technology that everyone has: an iPhone.

Irene’s approach shows that she understands her audience. She breaks down pain points they have when getting started with video marketing and then solves them.

As far as educational content goes, there are typically two categories that you can focus on.

The most common one that businesses tend to tackle is the tangible solutions category.

Tangible solutions are all about the here and now.

No matter what industry your business is in, your audience likely has plenty of issues and questions that they need help with.

As you can probably imagine, this is the most difficult kind of content to create. It requires a strong understanding of industry-wide issues and, more importantly, how to solve them. But if you do it well, the results will be well worth the effort.

Of course, there’s more to problem-solving than just crafting blog posts.

There are plenty of digital media marketing experts who are fascinated with this brand, and I’m one of them.

Why? Well, mostly because it’s a success story that proves that sound marketing tactics, regardless of the audience in question, can help your business excel.

To put it simply, Dollar Shave Club excels in their ability to create a unique consumer experience in an industry that desperately needs it.

And their audience, which is primarily men looking for a stylish, playful, and witty brand, can benefit from the content on the Dollar Shave Club blog.

The articles have clear, eye-catching headlines, and they’re full of value — all while maintaining that unique DSC brand voice.

They even send personalized emails based on previous purchase history.

If you take nothing else from Dollar Shave Club’s example, remember that your ability to create compelling customer experiences is just as important as the advice you give in your content.

It’s not just what you say. It’s how you say it.

Conclusion

I get it.

Digital media marketing can be a bit overwhelming.

But there’s no getting around the fact that you need to stand out in your industry if you want your business to stay competitive.

The age of traditional marketing is over. Don’t waste time trying to plug holes in the Titanic.

Whether you’re new to the game or you’re trying to rebuild your marketing strategy, focus on the big picture: problem-solving.

Value drives sales. And if you want to increase sales, you’re going to have to find new and exciting ways to offer consumers more value.

With your blog content, be sure to address the problems of today as well as underlying issues that will lead to problems in the future. This will help you stay relevant while also establishing yourself as a thought leader.

In order to solve the problems of your audience, you need to understand your audience. You need to determine exactly who they are so that you can address the specific problems that they have.

And as you think through your strategy for solving the problems of your users, look to innovative brands for ideas. Just be sure to make each strategy your own and adapt them to your audience.