Rethink Robotics downsizing: 23% laid off

The Boston Globe reported that Rethink Robotics, maker of the $22,000 Baxter 2-armed robot, has cut 21 jobs from their staff of approximately 90.
CEO Scott Eckert said, “The layoffs are the result of Rethink deciding to focus on the market segments that have been most receptive to Baxter since its launch: plastics manufacturing, consumer goods packaging, warehousing and logistics. Our volume trends are encouraging, our customer pipeline is encouraging, and we expect to see significant growth in 2014, however we will be able to achieve that in a more focused manner with fewer resources.”
Although Rethink is downsizing, their action is not indicative of the robotics industry which is doing quite well and hiring.
How can it be that such a prominent headliner as Rethink Robotics is regrouping? Four likely answers are shown here.