In order to preparing a presentation, we have to be clear. All information available seems to be important. Sometimes, for many of us, it’s hard to distinguish a detail from the information that really matters.

Does the audience need to know all information about the topic? Are they familiarized with the topic? Is there any particular part of the presentation that can captivate the interest of the public?

When you identify your audience, it is possible to check what topics interest them. Otherwise, the presentation can end up with confused listeners who don’t know pay attention to the presenter or to the visual material.

In this post, we will share some tips to help you see clearly what is necessary to include on slides and what you must leave out from your presentation.

Customize the presentation according to the presenter.

It’s always good to remember that an efficient narrative is based on the audience’s characteristics. The focus should be on the public and on the process that you gonna use to show your ideas and, as a result, achieve better results.

The slides, however, should be prepared according to the presenter’s characteristics. The purpose is having clear information and the solution is present just some guidelines to direct the presenter. Either the slides and the presenter should make the subject more clear and easy to comprehend.

The visual support has a big roll in the success of the presentation, but don’t forget it is only complementary information to the presenter. The best slides are always concise and just use keywords, images or short sentences.

Define the main message for each slide.

Instead of passing thousands of information on the same slide, you must choose a main idea for each one. In that way, the presenter won’t get lost while delivering it.

Slides with too much content can make: the presenter confused; the presenter fail the sequence of the speech; the presenter waste precious time.

Before you start to organize your presentation, try to ask yourself: “What is the goal of the presentation? What is the best way to deliver the message? How can I keep the public’s attention?”

When the relevant points are simplified, people assimilate and memorize the information easily.

Use images.

Pictures or illustrations, when alone, can hardly bring enough information to explain the content. They are just supporting material that makes the communication easier.

Neuroscience studies have shown the power of images in presentations. If we listen to an oral presentation, three days after, we will probably remember only 10% of it. Whit images, the probability that we remember the content rises to 65%. This discovery has already a name: picture superiority effect.

When the presenter knows all content it is easier to use images and, it can be a way of showing that he masters the subject.

The Canadian astronaut Chris Hadfield, at TED Talks, did a presentation only using personal photos and videos to talk about his experiences in space.

You can watch SOAP Portfolio for presentations or video here. By clicking any presentation project on the gallery, you can choose to view a presentation on a PPT format like the one below, or on our Youtube channel.

We kept on of our most visited page, from the old version. The downloads page. Here you can find E-books with the best tips and techniques to improve the way you create presentations, and Templates to save you time and enhance your productivity. All you have to do is download and get to work.

The way to get in touch with us was also simplified. We are here to help you achieve your goals right from the very first moment. Call us or email us in one click or touch of screen. Visit the contacts page and see how easy it is.

With SOAP blog we try to keep you up to date, with all that has to do with presentations. Be it tips on performance, design and software tools that can help you create impactful presentations, news from the brand and marketing world, or the cutting edge technology used to boost creativity on presentations. Check out the latest posts.

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Storytelling is a communication technique. It is put to practice more effectively when it is authentic and relatable. It can also be tailored to who you are telling it to. Like Chelsea Clinton said on this post.

Everybody has a story to tell. Brands, services and products also do. It is the way that they do it, that can move people to react to it. One who mastered well this technique was Steve Jobs. On the video below, you can watch his presentation on Apple’s rebranding on his comeback to the company. After watch it, you will feel transformed.

What we believe at SOAP, is that in order to be effective with your communication, you need to put yourself in the eyes of the beholder. You need to make the audience care, feel and act, on what you are about to present to them. There is a difference in telling, that this service is X and it will be beneficial to Z, to, I tried the service X, because air headed as I am, I went to a grocery store and forgot my wallet, all I had was my smartphone and wifi, Z was the reason why my friend, who just arrived from a long distance flight, ate dinner that night.

Stories that are relatable creates niches in the memory, making them stick on your audience. And above all make them react, or feel different from when they started paying attention to your presentation. That is what we call the transformation.

The pitch Steve Jobs gave before showing the new Apple Slogan on the video above, was his and Apple’s team journey to the new vision, then he showed the video that resulted from that journey.

Below are two examples of storytelling used by brands and services.

Honey Bunches of Oats

Authentic: It uses a real employee as the main character, telling a true story in her own words.

Relatable: The smell of cookies is something you can feel when going to a deli

AirBnB : Wall and Chain: a story of breaking down walls

Authentic: The service was a medium to the story

Relatable: Historic Background and emotions

Were you transformed by the videos above?

Get tips on focused audience presentations. Click on the image below.

Visit our download page for more tips and presentations templates. If you want to know more about SOAP get in touch.

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