I saw and tweeted this spot for the Zurich Chamber Orchestra a few years ago. I found it clever and really engaging. All these years later I discover the making-of video by Virtual Republic, the animation and visual effects company that produced the ad. What stands out the most from the making-of video is the fact that Virtual Republic ended up developing software in order to create the roller coaster track animation. As someone who is currently working on ways to help a local chamber orchestra market itself I can’t help but wonder, how much was the budget for this thing?

Antonio Ortiz has always been an autodidact with an eclectic array of interests. Fascinated with technology, advertising and culture he has forged a career that combines them all.
In 1991 Antonio developed one of the very first websites to market the arts. It was text based, only available to computer scientists, and increased attendance to the Rutgers Arts Center where he had truly begun his professional career.
Since then Antonio has been an early adopter and innovator merging technology and marketing with his passion for art, culture and entertainment. For a more in-depth look at those passions, visit SmarterCreativity.com.