A March game for another Future single, “Move That Dope,” cost his label about $25,000, and got 3 percent of users to click-through and download the song. For the label, that promo was cheaper and more effective than a traditional banner ad.

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6. Uprising had previously made games promoting other singles, like Juicy J’s “Bandz A Make Her Dance.”

8. He also stated that the game is meant to be a literal interpretation of the “I Won” lyrics:

9. Before “I Won” was released, Future was already trying to clarify its meaning.

He told Pitchfork he hoped it would come across as a celebration of women: “I Won” is not a love song,” he said. “It’s just me uplifting women in general. I’m giving women the power to treat themselves as a trophy—to show that and know it in yourself and be confident—because when they do that, whoever they’re with is winning. I’m not teaching motherfuckers how to love.” Later, he told another journalist that his fiancé‎, Ciara, loved the song.

According to producer Metro Boomin, Future also originally thought “I Won” might be an interlude on his album, not a single.

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10. Future’s label, Epic, declined to comment about negative reactions to the game.

Uprising’s Schopfel said that, amidst criticism from mainstreamoutlets, “reaction [to the game] from fans was very positive.”