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THECUBE Collectives: Branding Meet Up // 1

May 14, 2016

6th Jan 2015

Our branding collective was started to bring together everyone in the community who works within and around the field of branding. The purpose of the collectives is to ignite collaboration, inspire, and spread knowledge.

The first point of discussion was defining branding for the 21st Century and setting the parameters from which the collective wishes to work in.

This has been concluded in the first session:

Branding should move towards the human, which seems obvious, however many brands do not focus on the person, and instead focus on product

Branding should be transparent

At the heart of branding should be a story, as that is the one of the few tools which can distinguish brands

How do you use branding as a tool for communicating the complexity of change across industries