About us

My loves are my girls, husband, dogs and all the pairs of jeans I have ever loved and the ones I have not yet met! I love jeans is totally me and has been for the past 10 years. Previous to my love affair with denim I was a freelance fashion stylist for over 15 years, which gave me the experience I have today in dressing people, personal styling and being a denim expert. I have dressed all types of people from royalty to people just like me and you!

My love for fashion bloomed at 17 years old when I started a market stall selling women’s fashion in London’s finest street markets. I soon realised that I liked the buying part more than the selling and found myself a job as a Buyers Clerk in Miss Selfridge, Buyer’s Assistant at Monsoon/ Accessorize and Assistant Buyer at Burton.

My love for denim grew from my styling trips to Miami where I regularly visited a denim shop for all the latest premium denim styles, Paper Denim & Cloth, 7 For All Mankind and Earl Jeans being my favourite first pair of premium denim.

Ilovejeans.com was launched in May 2006 out of my sheer frustration with the saturation of low-rise premium denim in UK stores with no direction or help available to guide the customer to the perfect fit. Using my styling experience with a designer friend, created the very first ‘Denim Portal’ giving advice on how to “shop for your shape” and all the information needed to shop for jeans on and off-line successfully in one place.

I have been blogging for 10 years now and in that time worked with many retailers as a denim specialist / personal stylist/denim consultancy work. I am often asked to collaborate on ‘denim stories’ for magazines. click here to see my latest press.

If you have a denim dilemma or need to track down a pair of jeans I’m happy to help. I don’t charge for email advice as I get paid a commission by the retailer when you purchase a pair online.

Visit ‘Ask the Stylist’ Facebook page, where you can send me a photo of yourself in your jeans and ask me your denim questions. I will recommend 3 styles of jeans suitable for your size, body shape and budget, give it a try as it’s a free service.

If you’re looking for a bit more help with finding those fantastic fitting jeans you can book me to take you shopping to the best places in London for jeans suitable for you. I offer lots of different services that are available to browse and book at the Denim Stylist, so take a peek.