Mandate

Bringing a dynamic and world-class assortment of beverage alcohol products to market through a provincial monopoly retailer is complicated. An agent’s job is to find those products and negotiate them into that marketplace.

Our members – agents, suppliers and manufacturers of beverage alcohol – have many different needs, but very similar business goals. And one major stakeholder: the LCBO.

Since 1958, the mandate of Drinks Ontario has been to inform, support and advocate for its members with industry and government.

In the world of beverage alcohol, we offer a credible voice on trade, regulatory and policy issues, and we’re experts in product trends.

Times have changed since 1927 when the LCBO was established and they’re changing faster now than ever before.