INVESTIGATIONS: The Soft Sell

As president of the huge
(1,500,000-member) United Auto Workers, fire-breathing Walter Philip
Reuther is a powerful organizer, bargainer, administrator, politician,
social reformer. In addition, red-haired Walter Reuther is a shrewd,
smooth public-relations man. Last week, invited to Washington to appear
before the McClellan committee, Reuther found a capacity crowd on hand
for the fireworks. But any public-relations man could recognize that
the time was wrong for fireworks. In Detroit tough negotiations
between the U.A.W. and the big three auto companies were under way in
a climate of depression and gloom, with...