Humanoid robot Pepper introduces itself in new campaign

Pepper, a humanoid robot capable of reading and responding to human emotions, is getting its own marketing campaign to show western developers what it can do.

Having already unveiled the 'personal companion' robot in Japan, SoftBank Robotics is now gearing up to release Pepper in the US and Europe later this year and has partnered with Californian agency Midnight Oil to develop its launch strategy.

As part of the campaign, a series of YouTube videos were released this week showing how humans can interact with Pepper and encouraging developers and coders to help shape the robot's capabilities.

The Drum was given its own glimpse into Pepper's potential when our Asia editor Charlotte McEleny interviewed it earlier this year.