Create

AWARENESS

Making Wales healthier and happier.

The All Wales Therapeutics & Toxicology Centre (AWTTC) does an amazing job.

It educates and informs the public, patients, health professionals, pharmacists, local & national government, and the pharmaceutical industry on therapeutics and toxicology.

Delivering their portfolio of services throughout Wales, the UK and Europe is a huge undertaking, made even more challenging when you consider that the AWTTC is made up of seven fragmented organisations.

The inconsistency and complexity involved meant that its profile and work was not being found, recognised, communicated or even understood by their various audiences. We were tasked with bringing synergy and clarity to the brand.

Following an initial research & analysis stage...

We knew that a strong, consistent Brand and Communications Strategy was needed. Bringing the seven disparate organisations upon which we could help the AWTTC communicate, tone and language needed to be succinct and accessible. Naturally complex and vast, we wanted to flip AWTTC’s content and communications on its head.

Next came launching the new-look AWTTC.

The brand, particularly their digital presence, needed to be modern and considered. So we created the website in line with the new “Government Digital Service Design Principles”, focusing on accessibility, browser optimisation and simple content provision.

Today, thanks to their website & brand, there is no doubt who AWTTC is.

They have an accessible identity that clearly positions the important work they do for people throughout Wales, the UK and Europe.

Deliverables

Research & Analysis

Communication Strategy

Logo Development

Brand Guidelines

Digital Planning & Design

Development & Testing

Launch Strategy

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