Thursday, March 19, 2015

Ah the joys of social media and separating one's personal life from professional. More than a few will say it can't be done, but I'll recommend at least making a physical separation on those social accounts you can.

Facebook's native environment is bad for this -- and I can't tell you how many times something for the institution came out on my personal by accident.

By the grace of God, I'm not in the shape of these two folks. Twitter tends to be where this happens most, and you can do what I do (and many other pros): use two apps. I know folks who go so far as to separate those two apps onto different screens on their mobile devices -- a work screen and a personal screen.

Put this story in their face and dare them to think it couldn't happen here.

Because it can.

To my fellow blogger and father of a high school senior at 38 Pitches, kudos. Take a moment to read Schilling's dad-rant. It is angry. It is in the face of anyone who doubts his point of view. And on
many, many points -- especially how this kind of digital wilding can lead to teenagers doing physical harm to themselves -- he is spot on.

Tuesday, February 03, 2015

It's good to have your notions confirmed by research. You'd think it was obvious, but this article provides some numbers to back the belief that companies and organizations that interact with their fans and followers fair better than those that don't.

Tuesday, January 27, 2015

2015 belated greetings, my friends. What is the one of the longest standing lessons from this space when talking social?

Know the platform, don't automate.

From the "I Told You So" File today, a slice of advice on how to get your inner Taylor rolling. The highlight quote from this DigiDay story (courtesy of our good friends with the daily PRSA email).

#EachSocialNetworkIsDifferent, or, learn the difference between platforms
The audience on Twitter is different than the audience on Tumblr, which
is different than the audience on Facebook. This truism is regurgitated
over and over in countless articles on how to achieve social media
success for your brand, and yet we continually see the same content
cross-promoted on brands’ social networks. If your social team isn’t
creative enough to take one piece of content and craft that story
differently on each platform, then you need a new social team.

Friday, December 12, 2014

They come around with regularity, so I offer up the recent edition of "I told you so" for colleagues related to social media policy and preparedness. Good friend C.K. Syme makes The Chronicle of Higher Ed's newsletter this week with her summary of a CoSIDA study on best practices for college athletics in social media. Check out the link here.

The question for you, dear readers, is which side of these numbers are you on? Perhaps you've got administrative and/or legal constipation that prevents you from formalizing a policy? Might be time to share some of these kind of surveys with them in hopes of loosening the log jam.

Cause it's not if, but when, the social media monster visits your campus.