For those who missed the latest internet craze which essentially proved that the world has gone bonkers, the #HoldACokeWithYourBoobChallenge was initially created to encourage women to hold a can of Coke in between their breasts. *Groans*

But later evolved into a social media campaign with the pretence of raising awareness surrounding breast cancer.

The hashtag was thought up by Danny Frost, who said that his company - an adult entertainment firm - started the trend as a "joke" but then kept the ball rolling once people began to share it in the belief that it was for a breast cancer charity.