Winning in Customer Service

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The art of differentiating your organisation through exceptional customer service.

Approximately 70% of South Africa’s GDP is made up of service businesses. However, even if you are a product marketer, knowing how to position and differentiate your company through services marketing, can give you a competitive edge.

If the surrounding value chain, touch-points, and service levels negatively impact the customer's experience, an erosion of the value that is ultimately delivered will occur, limiting an organisation's ability to position itself as a service leader.

The principles taught on this programme affect the work of all marketers, and participants will learn how to take a more supportive approach to meeting customers’ needs.

The benefits of attending this one-day masterclass will be deep and widespread. You will learn how to take a more caring and supportive approach to meeting customers' needs, which leads to satisfaction and the probability of increased sales and profit.

Place yourself a decade ahead of the pack and discover the latest thinking behind services marketing.

Who should
attend?

This course is suitable for anyone in a marketing role within service businesses, including:

Marketing Managers;

Sales Managers;

Brand Managers; and

Chief Customer Officers (CCOs)​.

How you will benefit:

Several case studies will be used to give you insight into the following topics:

How much money a great service leader is worth;

The 7 P’s of marketing and the 8th P: Partnerships;

The neuroscience of customer experience management;

What makes a great service marketing organisation; and

The importance of the internal customer.

Additional
information

Several case studies will be used to give you insight into the following topics: