These seven towers will surround the public square designed by BIG, the firm led by architect Bjarke Ingels.

Cubic cut-outs in the corners closest to the square will lend the buildings a pixellated appearance – hence the project name, Pixel. These cutouts will provide terraces overlooking the public plaza at the centre and the waterfront beyond.

The development will occupy a site in Abu Dhabi's 18-hectare Makers District, an area being masterplanned by IMKAN Properties.

The towers will feature "restrained and minimalistic" concrete facades and ceramic-lined interiors.

"As part of the waterfront development Makers District, Pixel will offer contemporary living in a dynamic setting for future residents, as well as both local and international creatives," said MVRDV co-founder Jacob van Rijs.

"All of the towers facades combine concrete with luminous ceramics on the inside, a nod to the region's pearl diving heritage; and they will be a vibrant and engaging community for creativity, learning and forward living."

The architects hope to develop a village-like atmosphere by connecting the central plaza with the surrounding streets and waterfront, via pathways between the blocks.

Alongside the luxurious apartments and large shops, there will also be 50-square-metre units to attract startups, and studio apartments to appeal to the "millennial mindset".