Today we will finish our project proposals for our ads, public service announcements, or commercials. We will examine some ads and PSAs created by professional graphic designers to get ideas for our own projects.

What are some ways the designers have created unity in each series below?

Oreo Ad Series Example

Duke “We Don’t Say” Public Service Announcement Series

Other PSA Examples:

Today we will:

Look at more examples of ads and PSAs

Finish our project proposals

Publish a project proposal to our blog with the following:

Print option:

Sketches of potential layouts (include any words you plan to include in your final piece)

The answers to the following questions:

What is the subject of your PSA or advertisement?

Who is your target audience?

What imagery will you include? How will you shoot these photos?

What text will you include?

What techniques will you utilize to make your advertisement or PSA appeal to your target audience?

What style or branding techniques will you utilize to unify your two advertisements or PSAs?

Video option:

Script of the commercial/public service announcement

Still photos of key moments

The answers to the following questions:

What is the subject of your PSA or commercial?

Who is your target audience?

What imagery will you include? How will you shoot this video?

What text will you include?

What techniques will you utilize to make your advertisement or PSA appeal to your target audience?

For our next project, we will create an advertisement or public service announcement. You will have the choice or creating a print piece OR a video piece.

Public Service Announcements

Public service announcements are advertisements that serve the public interest. The objective of a public service announcement is to educate and create awareness of significant social issues in an effort to change the public’s attitudes and behaviors and stimulate positive social change.

Common Subjects for PSAs include:

Drinking and driving

Bullying

The environment

Racism and discrimination

Disease and/or medical conditions

Foreign aid (e.g. Hunger)

Drugs and alcohol

Abuse and violence

Education

Public safety (e.g. seat belts)

World ________ Day

Respect and tolerance

Here are some examples of PSAs created by past SOTA students:

Image Credit: Yolie, Class of 2016

Image Credit: Yolie, Class of 2016

Image Credit: Alyssa, Class of 2017

Image Credit: Alyssa, Class of 2017

Image Credit: Bayleigh, Class of 2017

Image Credit: Bayleigh, Class of 2017

Commercial Advertisements

Commercial advertisements, on the other hand, aim to sell a product or service.

Here are a few ads created by past SOTA students:

Image Credit: Mabel, Class of 2017

Image Credit: Zion, Class of 2017

Image Credit: Zion, Class of 2017

Project Requirements (pick one)

Print Option Project requirements:

TWO final images coordinate as part of a unified series

Original high quality photography or illustration

Integration of text/slogan in professional typography

Appropriate subject matter

Follows the principles of design (balance, contrast, repetition, etc)

Clear focal point

Each image should be 8×10 inches and 300 DPI

Video Option Project requirements:

30-60 seconds long

created in Adobe Premiere

Good lighting, clear audio, and dynamic shots

Voice-Over Narration

Visual Montage of Powerful / Emotional Moments

Signature Music

may work alone or with ONE partner

Today we will:

Introduce the new project options: Print OR Video Commercial Advertisement OR Public Service Announcement

Publish a project proposal to our blog with the following:

Print option:

Sketches of potential layouts (include any words you plan to include in your final piece)

The answers to the following questions:

What is the subject of your PSA or advertisement?

Who is your target audience?

What imagery will you include? How will you shoot these photos?

What text will you include?

What techniques will you utilize to make your advertisement or PSA appeal to your target audience?

What style or branding techniques will you utilize to unify your two advertisements or PSAs?

Video option:

Script of the commercial/public service announcement

Still photos of key moments

The answers to the following questions:

What is the subject of your PSA or commercial?

Who is your target audience?

What imagery will you include? How will you shoot this video?

What text will you include?

What techniques will you utilize to make your advertisement or PSA appeal to your target audience?

Today’s essential question:How do art and technology combine into real world careers?

If you enjoyed yesterday’s field trip, you may want to considering majoring in New Media.
New Media majors design experiences, from the latest app to games to virtual reality.
It is one of the highest-paying fields, with average salaries starting near $70,000/year. (Translation: $35/hr)

If you are interested in applying to either major, please speak with Ms. Lawson to develop a plan.

If you have not yet finished your word animation and accompanying artist statement, please do so today.
You’ll notice from the New Media Design link that you’ve just completed a college project. Congratulations.

After Effects

If you enjoyed the name animation workshop, we do have an older version of After Effects on these computers. Feel free to open it up and see how much you remember.

Unity

If you enjoyed the 3D modeling workshop and have a laptop or desktop computer at home, Unity is available as a free download.