Johnny Carson would be proud

Unlike our friend Mike Leach, former coach of Texas Tech, Conan O'Brien knows how to handle a dispute with his bosses.

Earlier this afternoon, Conan issued a statement announcing that he would not be part of The Tonight Show if it was forced to move to 12:05 a.m. Eastern time.

In his address to the "People of Earth," he stated the change would be damaging to the more than 50-year-old franchise .

"But I cannot participate in what I honestly believe is its destruction," the statement said. "Some people will make the argument that with DVRs and the Internet a time slot doesn't matter. But with the Tonight Show, I believe nothing could matter more."

And the statement ended with a dash of humor: "Have a great day and, for the record, I am truly sorry about my hair; it's always been that way.Yours,Conan"

Not only is Conan correct, but it's also showing the challenge the all media face. Once able to dominate television, networks and their local affiliates are facing many challenges. More media niches mean more choices for all consumers.

But Conan is right for trying to preserve an American television icon. Only time will tell if he's successful.