Data protection

We talk a lot about the importance of privacy, and it is often tightly linked to data security. One of the cornerstones of data safety is two-factor authentication. Most of you are probably familiar with this concept, as it has become pretty much a security standard by now, but I'll throw in a refresher.

You can say that with this huge update, AdGuard for Android is entering a new era. A jump like this can be only compared to the transition from the very first AdGuard for Android version to v2, and it's still more exciting this time.

A lot has changed since the first ad blocking browser extensions appeared on the market. Simply blocking ads is not enough anymore (not to say it is an easy task — advertisers are constantly learning new tricks to jam their ads past the filters). Today, big data rules the world. Tracking is omnipresent, the price of information has skyrocketed, and so has the value of privacy. People seek tools to protect it, and ad blockers need to adapt to the new demands in order to stay competitive. We understand this more than anyone, and the new AdGuard browser extension v3.0 reflects this.

Last time I checked, the year was 2019, and it is hard to overestimate how important information is today. It is being collected, stored, purchased, sold and stolen. And the most valuable information is information about you: the person. Companies go out of their way in attempts to build extensive profiles about online users, and other companies pay them a pretty penny for these profiles.