Knowledge Base Articles

When it comes to promotional items, you can find many that are appropriate for both men and women. However, when you are planning to go to a venue where the bulk of the attendees will be male, why not provide promotional items geared just for men? At business luncheons or conferences where you know the number of men will far exceed the number of women, you can offer promotional items that will speak to and be useful to them.
Here are some promotional items currently available that will appeal to the men in your audience:
Travel size shoe shine kits - most hotels now have an iron and ironing board as standard issue. So, traveling men can have unwrinkled and neat looking clothes. However, there is nothing there for the scuffed up shoes that come from walking through airports or outside. A promotional, travel size shoe shine kit is just what men need to look their best overall! When they see your company logo and name, you may get some business as a "thank yo

The wholesale gifts industry is estimated to be in $18.01 billion
business by the Promotional Products Association International (PPAI).
On the PPAI site, they explain how companies now have a more significant
grasp of the important correlation between promotional products and
business growth.
Just think about for a minute how important of a
role gifts play in building a business. Being able to give that
strategic gift at the right time to the right client is key. It is not
because you're bribing your client to do business with you, however it
is because you are aware of what they like and you prove to be
thoughtful enough to spend your time and money on their needs.
That
is why the wholesale gift industry is so huge today. We are in the
sports memorabilia industry and hundreds of huge corporations purchase
sports memorabilia and collectibles to give away to their clients,
customers, and employees. Sports incentives work very well beca

Getting into the habit of using an eco friendly water bottle is
an easy way to start living an environmentally friendly life. These
reusable bottles are available at virtually any store you shop at, as
they are the latest rage. By simply reusing the same bottle over and
over again you are keeping the plastic throw away type of bottle out of
your local area landfill.
One plastic throw away bottle can take
up to 500 years to fully decompose in a landfill. These bottles would be
completely unneeded in most our lives if we simply start drinking from
ecologically responsible type bottles more often. Most people don't even
understand how much of a negative impact these bottles create on the
environment around them or realize how simple it is to transform this
impact into a positive just by drinking from reusable bottles.
Reusable
bottles can be made from a variety of different materials. Some are
made of thicker type of aluminum making them

When you buy a newspaper ad, you pay several hundreds of dollars
and you are able to market yourself to a few hundred people.
Essentially, you are paying one dollar for each customer. When you
advertise on television, you pay thousands and reach a few thousand. In
this regard, you are paying about two dollars for each customer that
comes in your store. This means if you pay $4,000, you should get about
2,000 customers after the television ad. However, why spend this much
and get only a few results when you have something like promotional gift
marketing.
When you use promotional gift marketing with something
like water bottles, you are marketing your company to a lot of people
for a very small amount of money. For example, if you spend two dollars
on every bottle, and each bottle brings in four customers, you are
paying $.50 per customer, and that is much better return on investment
than through television and newspaper advertising. How can some

Companies who are seeking a technique to increase repeat
customers as well as sales may wish to consider the use of promotional
items. Promotional products can be wide ranging but include any type of
free gift given away to clients or prospective clients. It could be
anything from corporate clothing to bottles, wallets bags or folders.
The whole aim of a promotional product is for the customer to remember
your company in the future.
Corporate gifts and promotional
products can be used in many different ways. For instance, you might
choose to give away an item with each order that is placed with your
company. This can be an excellent way to encourage repeat business in
the future. Another option would be to establish a customer loyalty
program. Customers are able to join the program for free. In exchange
they will periodically receive free gifts or special perks. Some
businesses have even decided to utilize a customer loyalty chart.
Through th