“Keep Momming”

“I participated in a campaign on behalf of Mom Central Consulting (#MC) for Shire. I received a promotional item as a thank
you for participating.”

As an actress, a public
health advocate and former journalist, Holly Robinson Peete has seen it all.
And as a mother of four, she’s encountered just about every parenting challenge
you can imagine. One of her biggest challenges as mom is building and
maintaining a close relationship with her teenage daughter, Ryan.

The mother-daughter
relationship is a unique one, and that dynamic can be even trickier during the
tween years. Yet sometimes, people dismiss certain behaviors as “typical tween
girl behavior” when those behaviors can be symptoms of something more serious.
Research suggests that girls are more likely than boys to report having mostly
inattentive Attention-Deficit/Hyperactivity Disorder (ADHD) symptoms. Since inattentive
symptoms can be less noticeable than hyperactive and impulsive symptoms, it is
important that moms know what to look for.

I’m proud to be joining
forces with Shire, CHADD and Holly Robinson Peete to announce the launch of keep momming, a new public service initiative
geared towards the moms of tween girls to raise awareness of ADHD.

The campaign is anchored
within a new digital hub, KeepMomming.com, where you’ll find tips, tools and
other go-to resources for moms, including a checklist to help recognize the
symptoms of ADHD – inattention, impulsivity, and hyperactivity – and then
encourages moms to talk to their daughter’s doctor. The keep momming initiative can help moms learn about ADHD and provide
ideas on how to spark a conversation and stay connected with their tween.