marketing

Pitchfork plumbed the depths of playlists, providing a fascinating insight on music marketing and analytics. Record labels are eager to hire those who have established track records of peer-to-peer playlist popularity. “I can see a time coming when the playlist creator becomes just as important an element in the process as the artists being featured,” Spotify […]

Downloads are dreamy but CDs are far from dead, according to Marty Fahnke, head of marketing for specialty label Barton Publishing. Fahnke said he pumped out $10 million in sales in the 18-month period prior to Christmas, the majority of it physical media. While Barton mainly sells health books, Fahnke has carved out a music niche, targeting […]