The Breyer Golden Ticket has been inserted into one of the Wow Toys‘ My Pocket Friends surprise bags. Once found, the winner must return the ticket to the Reeves International Booth, #801, to select $1,000 in wholesale products from the Breyer range. This promotion is for brick and mortar specialty retailers who are ASTRA members in good standing.

Reeves International Inc. has partnered with Wow Toys to become the exclusive distributor of the preschool toymaker’s line throughout the U.S. The brand features multi-piece play sets with ‘hero’ vehicle characters, such as Ernie Fire Engine, Dudley Dump Truck, and Pippa Princess Carriage with motorized mechanisms and functions that are battery free.

Carried in more than 50 countries, Wow Toys’ designs are extra safe as they use child-safe paint, contain no small parts, and are PVC-, cadmium-, phthalate-, and PAH-free. Children can play along with their favorite characters and moms can be assured their child is playing with a high-quality toy that’s not only safe, but also durable.

Leading animal welfare charity the RSPCA has awarded a licence to toy design and production company WOW Toys to produce a range of toys for the pre-school market. Called My Pocket Pets, they are a set of collectible RSPCA animal figure packs suitable for kids ages 18 months and up. The agreement between the RSPCA and WOW Toys will last for five years. Further products are to be developed and launched throughout the year. [Read more...]

New Products

Marvel’s Ant-Man is still going strong in theaters, and so is Disney Consumer Products’ (DCP) and Marvel‘s Ant-Man product collection. The lineup includes costumes, construction sets, action figures, and more from licensees such as Hasbro, LEGO, Funko, Hot Wheels, Rubie’s Costume Co., and Uncle Milton.

Skechers USA Inc. has partnered with Jakks Pacific Inc. to launch a new line of dolls based on Skechers’ popular Twinkle Toes character. The initial launch includes four unique dolls that stand 6.5 inches in height, and are dressed in colorful, fashion-forward outfits and light-up Skechers Twinkle Toes shoes.

LeapFrog Enterprises Inc. will release three new preschool toys—the Number Lovin’ Oven and Scout’s Build & Discover Tool Set, which offer pretend play experiences that teach math and measurement, respectively—and the Word Whammer, a phonics game that prepares children for kindergarten in an active way.

Now available from VTech, Flipsies combine traditional role play with collectible dolls and accessories, as well as VTech’s proprietary MagicPoint interactive technology. The line offers a variety of ways to play and has eight introductory themes that encourage girls to be anything they want to be, whether it’s a doctor, a marine biologist, a teacher, [...]

Merchantwise, ITV Studios Global Entertainment’s appointed licensing agency in Australia, has announced strong toy and DVD sales, as well as a host of new licensing and retail partners, for the TV series Thunderbirds Are Go in Australia.