Breaking Down the Barriers

For Priority Research Ltd, I was asked to design a set of handouts that would be used inside an information pack, handed to delegates at the 2010 Health & Social Care event.

It had been requested that the style of each insert should have a folder type look, where each page was a tab and that a ‘key points’ area was essential. Part of the content provided by PRL, included title headers ‘The Problem’, ‘The Challenge’ and ‘The Solution’ so a traffic light colour scheme was used, one page and one colour for each of the aforementioned titles.

We used cg characters from a previous project, along with imagery such as software screenshots and product shots. For one image we used Adobe Photoshop to clean and manipulate both a screenshot and product shot, giving the impression that the hardware was in use.

Finally, a ‘licensing and pricing’ page was designed and incorporated. This page needed to be simple and straight forward, whilst still presenting detailed information. We used a block stepped graphic (using the main colours in their logo) to show the different levels of licensing.