AddWords

AddWords is a live performance developed and produced by Manetta Berends, Lucia Dossin and Max Dovey

This artwork is a tool to communicate with the API of Google Adwords, their well known online advertising product. It could display a ranking of the 10 most (and least) popular words according to the data provided by Google creating insights in this system.Written by znkmgmk-7404383807@craigslist.org

Human Index is the name of a collaboration between Manetta Berends, Lucia Dossin and Max Dovey working together on projects that reflect on the current state of the digital world.Written by excel_creation via Fiverr.com

AddWords is a live performance and consultancy tool commissioned by V2_ as an artistic intervention for the conference evening Cloud Labour Night. The tool applies a scoring system used in online advertising to a series of lectures on cloud based labour. By applying the scoring metric used in Google Adwords to each speaker's presentation, search terms are suggested to promote the accompanied exhibition "The Gig is Up". During the evening, the spoken text is transcribed, analysed, displayed and ordered according to market value.

At the end of the evening an optimization report is presented, containing stats, titel suggestions for each lecture and a generated advert text. Based on the results of theCloud Labour Night, an actual online advert is launched at Google using the Google Adwords system.

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The 'Cloud Labour Night' looks behind the shiny surface of platform capitalism produced by Silicon Valley’s powerful ideology machines and their local offshoots. What’s the cost of the gig economy’s promised flexibility, and who’s paying it?