Topics

Binge, the newest player to join the streaming app frenzy, is packed with exclusive titles and cult classics. Here’s how you can sign up for free.

The affordable platform – which is now live – is a stunning new extension from the Foxtel group, which enjoyed impressive success with its similar sports programming app, Kayo when it launched almost two years ago.

The new offering will chase a younger audience of digital natives, with a slate of exclusive entertainment titles, as well as a back catalogue of cult classics.

Binge boss, Julian Ogrin said recent programming deals with international studios, including WarnerMedia and HBO, would set the standard high for the kind of content new streamers should expect.

NEW TO BINGE? GET YOUR TWO WEEK FREE TRIAL HERE

“Binge speaks to the heart of what great entertainment is about … something that is so good, you can’t switch off,” he said.

“Binge will provide permission to indulge in the shows you love and the shows you can’t get enough of,” he said, adding it’s new tagline, “entertainment that’s unturnoffable.”

Learning lessons after launching Kayo, Ogrin said the Binge customer experience had been informed by two years of research and just under a year of design, testing and production, to curate what digital TV viewers want.

As the pandemic and global quarantining continues to drive up interest in TV and films at home, Ogrin said launching in the middle of the COVID crisis could have its rewards.

“In all our planning, it really comes back to the opportunity we see and the research and forecast we see into the (streaming) market which means we have between four and five million users established in Australian market today. The existing brands (like Netflix, Stan, Amazon Prime, Apple and Disney+) have done all the hard work around educating people in the SVOD (streaming video on demand) experience. We expect that market to double in the next three years, so our timing to come in and piggyback off that established market and capture that growth with an amazing product, content and brand is why we’re here.”

While Kayo has taken a hit to its 443,000-strong subscriber base – as belt-tightening job seekers shelved the expense when live sport was sidelined – Ogrin expects most of those fans to return once competitions resume and sees no such impediment to capturing the interest of the 18-35-year-old entertainment viewer.

“We are really playing to the heart of the streaming generation, who really want to be in control … they want to tap and watch a show on their terms, and that’s what Binge is all about.”

Binge is Australia’s new streaming service offering the best drama, entertainment and movies from the world’s best creators. New to Binge? Get your two week free trial, sign up at binge.com.au