One Ocean

Identity

The founders of OneOcean plan to challenge the status quo by introducing new, superior services for superyacht owners and other discerning travellers. We were tasked with defining a brand strategy and positioning, and creating an identity fit for a new global luxury brand with ambitious plans for the future.

A strategy and identity that immediately distinguishes the brand as a global luxury leader, and a major player in the operation and management of the world’s most valuable private assets.