“I firmly believe that nobody will be worse off financially in the process that we’re going through, understanding that they’ll have choices that they can select the kind of coverage that they want for themselves and for their family, not the government forces them to buy,” Health and Human Services Secretary Tom Price said on NBC’s “Meet the Press.”

This line could become Price’s “If you like your plan, you can keep it” moment ― a sweeping sound bite that ends up being not true. (President Barack Obama eventually had to apologize for his promise in 2013.)