iMALL Airs Get-Rich-Quick Infomercials

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iMALL Airs Get-Rich-Quick Infomercials

No one's making money on the Web? Not according to a pair of new infomercials from iMALL Inc. and Positive Response Television. Entitled "The Superhighway to Riches" and "The iMALL Opportunity," the programs are currently airing on a test basis in 70 to 80 TV markets around the US. If all goes well, iMALL plans to conduct a major roll-out in January, purchasing as much as US$500,000 a week in air time.

The infomercials are the first to focus on the Web's home-based business potential. "We're getting nonstop email from all over the country from people who've seen the shows and want to know more about our company," says Richard Rosenblatt, iMALL's executive vice president.

iMALL was one of the first companies to establish a mall on the Web - and while the site's HTML-in-21-days look betrays its pioneer status, it now hosts more than 700 businesses and claims to draw more than 10 million hits per month.

"The Superhighway to Riches" offers users a $90 Internet starter-kit that includes information on Web commerce, AT&T's WorldNet software, Netscape Navigator 2.0, Netscape training materials from PTS, and an introductory tour of the iMALL. (Given that the WorldNet software and Navigator 2.0 are available for free directly from AT&T, perhaps the introductory tour includes a free dinner for two?)

"The iMALL Opportunity" invites viewers to sign up for free seminars designed to recruit new iMALL vendors, and features testimonials from people who are already doing business on iMALL.