The rumour in PR Week that Stephen Carter wants Mark Penn to come over and advise Brown dumbfounds Guido. Penn, a pollster, was supposedly fired in disgrace from the Clinton campaign after he was found to be taking money to lobby against Hillary’s own policies. (It is all a bit of a sham, she doesn’t really believe in the policy, he isn’t really fired). He hasn’t exactly proved to be the wisest of counsels to Clinton has he? Clearly he will be perfect for Brown.

Gordon has fallen out with Bob Shrum, the unrivalled adviser to 8 losing Democratic Party presidential campaigns. Shrum was last seen at Heathrow, fleeing the country after a bollocking from an ungrateful Brown.

Still, the payments he picked up via the Smith Institute during his time as an adviser to Brown will cushion his hurt…