Los Angeles, CA (June 24th, 2013): Jewelry design company, Pennyroyal Studio and tattoo artist/lettering expert, BJ Betts have released a collection of handcrafted alphabet jewelry with proceeds benefiting AIDS Project Los Angeles (APLA). The uni-sex collection is being released in memory of BJ’s brother who passed away due to complications from AIDS. The designs are available to purchase from www.pennyroyalstudio.com in both sterling silver ($90) and bronze ($70).
Watch the designs come to life in this video: http://www.youtube.com/watch?v=iaiGUr5tWLo
BJ Betts says, “Losing my brother was extremely devastating for my entire family and by supporting APLA with this project, I hope to help other men, women and children who are coping with this terrible disease. Artistically, it’s amazing to see what I do every day on skin become a tangible piece of jewelry hanging around someone’s neck.”
Pennyroyal’s Owner/Designer, Tim Foster says, “Tattooing and creating jewelry are very similar art forms. Each is made completely by hand and the end result is a meaningful piece of art that a person can carry with them. Combining BJ’s lettering with my design style was a very natural fit and it resulted in something that neither of us could have done on our own.”
About Pennyroyal Studio: Los Angeles-based, Pennyroyal Studio, was founded in 2006 by former music industry professional, Tim Foster. While creating a memento for his girlfriend, Foster discovered his love of designing meaningful, handcrafted jewelry and conceptualized his first collection of pendants. Throughout 7 years of steady growth, Foster has remained committed to creating designs completely by hand and raising money for many charitable causes. Since 2009, Pennyroyal’s charitable design collaborations have raised more than $230,000 for various charities including, The Trevor Project, MusiCares, The Cesar Millan Foundation, To Write Love On Her Arms, Autism Speaks and others. Collaborators have included Jack Black, Adam Lambert, Jewel, Switchfoot, Miranda Lambert, Cesar Millan and more.
About BJ Betts: BJ Betts is a tattoo artist, illustrator, and designer. With tattooing as his medium, his style utilizes elements from gothic imagery and Japanese folklore with an emphasis on perfecting fonts and unique lettering. He has written five lettering guides that have become instant tattoo industry standards. His many awards and trade magazine spotlights have led to collaborating with brands including Adidas, Puma, and Burton Snowboards among others. www.bjbetts.com
About AIDS Project Los Angeles: AIDS Project Los Angeles (APLA), one of the largest non-profit AIDS service organizations in the United States, provides bilingual direct services, prevention, education, and leadership on HIV/AIDS-related policy and legislation. In 2013, APLA marks its 30th year of operation and is a community-based, volunteer-supported organization with local, national, and global reach. Annually, the agency provides direct services and HIV prevention education to more than 11,000 clients in Los Angeles, a city with the second-largest HIV/AIDS epidemic in the nation. For more information, visit www.apla.org.

Written by 25486278 — July 03, 2013

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