Erik Brynjolfsson, PhD ’91

Director, Initiative on the Digital Economy

Erik Brynjolfsson is the Schussel Family Professor of
Management Science, a Professor of Information Technology, and the Director
of the MIT Center for Digital Business at the MIT Sloan School of
Management. Brynjolfsson explores how advances in information technology
contribute to business performance and organizational change. He directs the
MIT Center for Digital Business, a research initiative that analyzes the
business uses of the Internet and other digital Technologies. His projects
include a study of information worker productivity, a valuation method for
intangible organizational capital, calibration of increased product variety
online (a.k.a. the "long tail"), and an analysis of optimal pricing
strategies for digital goods. In a related work, Brynjolfsson is assessing how
investments in computers and networks alter economic growth, industry
structure, and labor demand.Brynjolfsson holds an AB in applied mathematics
from Harvard College, an SM in decision sciences from Harvard University, and a
PhD in managerial economics from MIT.