Devicescape Wins Pan-European Contract With Liberty Global

Leading international operator to integrate Curated Virtual Network into service offering

San Francisco, Calif., March 3rd, 2016 — Devicescape today announced that Liberty Global, the largest international cable company, is to deploy the Devicescape solution across its European mobile footprint.

Managed in real time for quality, availability and ease of access, the CVN gives Liberty Global a powerful complement to its cellular offering, enabling a market-leading integrated connectivity service.

“Wi-Fi is essential to our mobile strategy, boosting coverage and capacity — particularly indoors — while driving economic efficiencies which we can pass on to our customers,” said Graeme Oxby, Managing Director, European Mobile Operations, Liberty Global. “By combining Wi-Fi and cellular as we are able to with the Devicescape solution, we are also delivering a significant improvement to the customer experience.”

The agreement between Devicescape and Liberty Global builds on a successful implementation of the Devicescape solution by Virgin Media, Liberty Global’s UK operation, announced in February 2014.

“Adoption by a company of Liberty Global’s stature is clearly a huge endorsement for Devicescape, and our unique approach to the curation of amenity Wi-Fi,” said Dave Fraser, CEO, Devicescape. “More importantly for the wider industry, this is the first top tier deployment of a service that truly integrates cellular with the huge resource of free, intentionally shared public Wi-Fi. It illustrates how insatiable consumer demand is driving development of new service models which are changing the nature of connectivity service provision.”

The announcement comes as incumbent mobile operators find themselves under increasing competitive pressure from cable operators and disruptive market newcomers positioning Wi-Fi at the heart of their wireless connectivity offerings.

“The writing’s on the wall here for European incumbents. Challengers large and small are all starting to embrace Wi-Fi as a key strategy enabler, and the competitive impact goes beyond wireless,” commented Emma Mohr-McClune. Service Director, Global Consumer Group at Current Analysis. “In this case, Liberty Global will be leveraging Devicescape’s solution to enhance quad-play value and differentiation, across multiple markets.”

Devicescape operates the world’s largest multi-service Wi-Fi Platform, delivering Access, Insight, and Engagement solutions for network operators, mobile application providers, device manufacturers, and retailers. Powered by a global Curated Virtual Network of tens of millions of amenity Wi-Fi access points, including those provided by some of the world’s most popular service and retail brands, Devicescape enables a Connectivity First customer experience at an unmatched operating cost.

About Liberty Global

Liberty Global is the largest international cable company with operations in 14 countries. We connect people to the digital world and enable them to discover and experience its endless possibilities. Our market-leading products are provided through next-generation networks and innovative technology platforms that connected 27 million customers subscribing to 57 million television, broadband internet and telephony services at September 30, 2015. In addition, we served five million mobile subscribers and offered WiFi service across six million access points.

Liberty Global’s businesses are currently attributed to two tracking stock groups: the Liberty Global Group (NASDAQ: LBTYA, LBTYB and LBTYK), which primarily comprises our European operations, and the LiLAC Group (NASDAQ: LILA and LILAK, OTC Link: LILAB), which comprises our operations in Latin America and the Caribbean.

About Us

Devicescape uses the world’s largest Wi-Fi beacon network to deliver the power of high-accuracy consumer presence detection to app and SDK publishers. With independent reach into millions of places of interest, Devicescape presence awareness creates monetization and value-add opportunities at every end user visit. Whether for data gathering, attribution, high- performance in-venue location advertising, or automatic connectivity, Devicescape delivers the power of presence everywhere it counts.