Carmen David

Entrepreneur/ Business Development/ Executive & Non-Executive Boards

References

Christian Derveloy - President & CEO, Arta Grafica S.A.

“(...) Besides being a joy to work with, Mrs. Carmen David is a strong character, very imaginative, who is able to permanently propose creative ideas and communicate the benefits. She has successfully developed marketing plans that have resulted in significant benefits for the overall activity and image of our company.

I would like to take the opportunity to recommend Mrs. Carmen David: she has consistently demonstrated her excellent ability to rise to any challenge that she might faced, being able to successfully complete multiple tasks with results, despite deadline pressure. I would just add that I have been very pleased by her diligence and work ethic. (read more...)" (June 2010)

Panagiotis Zouganelis - Kodak, Regional Business Development Manager

"I had the pleasure of working with Carmen during my service at Kodak as Business Development Manager. During this period it became evident that Carmen is a sound professional capable of executing multiple tasks, while at all times she uphold the interests of the organization that she was leading and grew the business of Kodak in Romania. In addition to that she has a pleasant personality and a great sense of humor, making her also fun to work with. I would recommend her a valuable and trustworthy partner for any company." (November 2010)

Lavinia Rasca - Professor in the Executive MBA Program, ASEBUSS

"Carmen David is very dynamic and energetic leader, inspiring teams and people with her on-going search for creative solutions and her desire for improvement and learning. Carmen is very intelligent and enthusiastic, communicating easily and with authenticity, and engaging people to deliver results. I have known Carmen for more than 8 years and was always impressed by her entrepreneurial skills, her forward thinking and her strong ethics. She is a fantastic key talent to any company in leading a start-up or launching a new brand.

Top qualities: Creativity, Problem solving, Dynamic"(December 2010)

Adriana Paun - Chief HR Officer at Schindler Benelux

Strategic and multidisciplinary approach, combined with pragmatic and hands-on execution. I"ve had the pleasure to know Carmen since 2010, when we started together a mentoring program. Carmen impressed me by her straightforward communication, energy and determination to get things done even in the most difficult situations. She is flexible and gives tremendous focus and attention to detail to equally small or big projects. Her leadership and drive makes her an ideal candidate for challenging roles in ever changing or volatile environments. (June 2015)

Seraphim Von Loe – Regional Manager Romania, KTG Agrar SE

I had the pleasure of working closely toghether with Carmen for about 1 1/2 years when leading KTG's agricultural activities in Romania. Carmen soon became one of my most valuable team members, as her structured workstyle and ability to understand and motivate people immediately showed results. She was highly motivated and managed to deal with an extreme workload all around the clock. Carmen's energy set others on fire. She was constantly thinking about possible strategic developments for our business and never considered herself too good for doing the related work. Carmen was essential for our communication between the Romanian business and the German headquarters. I wish Carmen all the best and hope to stay in close contact with her. (December 2016)

Summary

Entrepreneur

EMBA, bachelor in law, with a sound record of increasing profits, building brands and creating shareholder value

Specialist in business development and project management operations, combining strategic thinking with hands-on capabilities

PERSONAL DIFFERENTIATORS

Strong ethics, loyalty

Creative

Goal-driven; highly organized; capacity to see the ‘big picture’ along with attention to details

The start-up of a venture with Asian partners, researching, approaching and visiting producers in China and Hong Kong, selecting local Romanian distributors, monitoring local market for related business opportunities, bilateral commercial agreements

Implementing new and innovative media/ more efficient, less expensive advertising solutions.(Create.Tiff Stuff)

Building from scratch in only 9 months a fully functional company with a representative headquarter office, 3 store openings & two stores in go-to-market execution stages, implementation & launch of a role-model-store concept, leading an outstanding and outside-the box communication campaign (winning popularity campaign in terms of creativity & impact), attracting valuable real-estate developers despite Contempo’s youth on the local market, building up & training a team of smart and ingenious collaborators, achieving 100% professional and personal satisfaction in a 24/7 work effort

Managed the company’s resources and prioritized operational costs in line with the company’s strategy

Designed the strategy of adapting the Spanish business-concept to Romanian business environment and culture

Previously, as an Executive Director for Casio, I have been fully in charge of the relationship with the Japanese partner (negotiating contracts, imports, sales management, attending international meetings - often as the single woman-participant -, tripling turnover during the first year of involvement, being eventually promoted as National Sales Manager Kodak despite youth barriers and experienced competing team

Main responsibilities:

Managed about 10 million Euros annual budget; lead a sales team of 34 persons

Developed strategic partnerships with key-customers; negotiated the annual contracts& sales-targets

Established, executed the sales strategy, implemented the marketing strategy, in order to increase market-share, the turnover and overall profit, exceeding Board’s targets and expectations