Online Public Relations Thoughts

Daily entries on Public Relations and communications ideas and trends

Tuesday, March 29, 2011

Interesting PR Battle

What happens when you are wealthy and give to political causes? The opposite side will attack you. That is what is happening to the billionaire Koch brothers. They are in the midst of an interesting PR battle. As conservatives, they are the targets of liberals who are trying to define the Koch's as manipulative right-wingers. In turn, the Koch's are trying to maintain a picture of themselves as conservatives who care about the future of the country. There doesn't appear to be a middle ground. Each side is accusing the other of hypocrisy and distortion. Each side is painting the other black. This battle has been going on for months, and it will continue. Great wealth generates large opposition. If the Koch brothers think they can return to the background, they are mistaken.