Transcript

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>> The financial fallout from the video showing an elderly man getting dragged off a United flight nearly two weeks ago reaching all the way to the chief executive's office. The Board of Directors pulling an offer to make current CEO Oscar Munoz Chairman of the Board next year, a regulatory filing revealed on Friday.

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And that's not all. Munoz's 2017 compensation will be directly tied to how consumers view the airline. United took a beating in public opinion after the video sparked outrage around the world, especially since passengers were being bumped to make room for United employees, and Munoz didn't do much to help his or the airline's image after numerous apologies, failed to address the passenger, Dr. Dao.

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On a call with Wall Street analysts and media earlier this week, Munoz said the responsibility over the public relations nightmare stopped with him. The mishap now costing him part of his future.