John is a primary channel through which customers, suppliers, potential new staff, and partners can find and engage with you.

When John does his job, he is a profit center, not a cost center; he earns you more than you spend on customer acquisition.

John is indispensable to your on-going success and growth, and it's critical that he remains available to your audience without disruption.

John is your website.

As a savvy and successful business owner, how far would you go to retain this valuable and key asset?

High potential employees (Hi-Pos) see quality as a priority in the workplace. They stand out due to their associative thinking skills—which help solve problems and drive innovation. They focus on doing a good job to satisfy clients and customers. They concentrate on improving their skills and take initiative in decision making.

As a leader, you provide direction, clarity, and resources; you do your best to understand what drives your Hi-Pos and appeal to their motives. In other words, you nurture your Superstars. You develop strategies and focus on the traits that can help them flourish to continue to produce for you and thrive. You invest in their success.

Your website is a high performing employee, or at least has the potential to become one (remember John?). It requires just as much nurturing and care as its living, breathing Superstar counterparts, if not more. You've already made an investment to bring it to life, but once it's on the job, it needs nurturing to continue to produce for you. It isn't a set it and forget it proposition. It's the public persona for your company. It's what attracts customers to your business. In order to thrive, it has to remain healthy, vibrant, and relevant; you have to nurture it. This all takes work and yes, continued investment for its success.

How much would you stand to lose if your Superstar quit working?

Successful websites attract the right visitors and lead them down a path toward becoming a customer.

When you subscribe to one of our care plans, we'll help you develop and maintain a digital business strategy to nurture your site's success and help it to thrive.

Care Plan Essentials

Upkeep

Dedicated support for your site includes backups, software updates, security and performance scans, spam and revision clean up, database optimization, and detailed monthly site upkeep report.

Backups

We'll make sure an up-to-date backup is always ready. Backups are stored on servers located in the United States, but if EU Data Protection compliance is required, we've got you covered, too. Let us know and we'll store your backups on servers in the EU.

Backups run daily and are kept for 90 days. If you cancel your plan with us, backups are stored for 7 days after cancellation before permanent deletion. If you want backups stored for a longer period or post cancellation, optional 3rd party storage (e.g., Dropbox, Google Drive, Amazon S3, OneDrive) is required.

Executive Dashboard & Reports

At the beginning of each month, except for the first subscription month, we'll send you a report detailing the upkeep, analytics, and keyword search activity that we performed on your site in the previous month.

Keyword search reporting is available if you've subscribed to our SEO Ranking add-on. Reports can optionally be scheduled to be sent weekly or bi-weekly. Click here to view an example of our monthly maintenance report.

The Safeguard plan includes a Basic Client Dashboard that displays 5 key metrics at the click of a button.

Our Nurture and Thrive care plans include an Executive Dashboard tailored to your business needs. Anytime you want to see how your online business is thriving, your most important metrics are just 1-click away. See example here: Executive Dashboard

Support

Your dedicated support time can be used to address a majority of your needs, such as: bug fixes, performance improvements, image optimization, content updates, design updates, newsletter curation, etc.

If you are on the Safeguard plan, you may use your 45-minute support time for a consulting call.

Webinars:Coming soon! Live and recorded video workshops where we explore topics such as email marketing, search engine optimization, blogging, lead capture, and more.

Consulting

Consulting Calls (included in Nurture and Thrive plans): Sessions designed to get hands-on with your website growth strategy, live editing, or any other type of training needs. We review website performance, talk about your business goals, and lay out the path to help you use your website to its fullest potential.

The Safeguard plan does not include consulting calls however, you may use your 45-minute support time for a consulting call.

Care Plan Options

These add-ons are available exclusively to our Safeguard and Nurture clients:

Analytics and Google Pack—$500 per month

The Analytics & Google Pack is one of our most valuable products for starting or repairing your existing Google search presence. Included with the Nurture and Thrive plan, it encompasses the implementation of your Google Analytics tracking, Search Console registration, Google Local page construction, index coverage issues research and correction, and more.

First, we are not attorneys and cannot provide legal advice. The European Union’s General Data Protection Regulation is a BIG deal for anyone collecting personal information even from a single EU resident. We’ll setup and monitor your site to help you comply with monitoring for this far-reaching law.

The GDPR Compliance monitoring service does not include creating or editing required privacy policy language or documents necessary for compliance. The privacy policy is specifically about the relationship between your business and your customers. It’s best to contact qualified legal resources for assistance in updating your online policies. We recommend Iubenda or the Small Business Legal Academy, a membership site run by attorney Suzanne Dibble.

SEO Ranking—$150 per month

Basic SEO Coaching

SEO is all about relevant content. We’ll help you understand what it takes to create effective, SEO boosting content.

Search Engine Rank Tracking

SEO ranking gives you all of the key metrics in one place. Not only that, but it shows you who else is competing for your keyword searches, saving you the effort of going out there and looking for yourself. It also gives you a timeline of how you rank, better or worse, and tracks your ranking position for you.

Care Plan FAQs

Does the monthly time rollover?

Like a lawyer’s retainer, your monthly allotment reserves our resources and your place in the queue; therefore, it does not rollover.

With the Nurture and Thrive plans, you can take comfort in knowing that whatever you request within your allotted time receives priority attention.

What happens if my website goes down, is hacked, breaks, etc.?

The entire purpose of our care plans is preventive health. We hope to prohibit anything from happening, but in the event your website is rolled into the ER, we'll be there right by its side managing the first responders on your behalf.

We can't promise your website won't be hacked, but we do promise to do everything in our power to prevent it, as well as assist in the cleanup by restoring from one of our backups.

What tasks are included in the dedicated support time?

Glad you asked! Content update requests and small design improvements are the most common requests, however anything that can fit into your monthly support time is fair game. We just ask you to be aware that requests for new features to your website will likely result in a formal quote as those commonly exceed your monthly allotment.

How do consulting calls work?

Email is our best form of communication since it brings the fastest response. However, brainstorming and strategy discussions work best over the phone or a video call.

Consulting calls are reserved for our Nurture and Thrive clients. They laser focus the trajectory for growth and improvements. Many times, clients use this time to screen-share small updates or training.

Book your consultation through our appointments calendar and we'll set an agenda to make the most of our call.

How do unlimited content changes work?

Send us an email with clear instructions on the content you want changed. We'll get straight to work and let you know when it's done—usually within 1 business day.

Content changes include any text or image tasks that take 30-minutes or less to complete. Typically, this means things like adding a testimonial, changing an image, fixing spelling or grammar errors, updating an existing post or page, adding a new event to your website, or adding a new post or page with content you've written.

Content changes do not include copyrighting for new posts and pages, updating advanced or custom features like an online shop or membership section, or adding new features and functionality.

Which browsers do you support?

We test changes in all current version browsers and make sure the site is responsive on common mobile display sizes. We do not support old or abandoned browsers, e.g., Microsoft Internet Explorer versions 10 and below, and previous versions of Google Chrome, Apple’s Safari, Mozilla Firefox, or Opera.

We do not support alternative or cross-platform browsers such as Mozilla SeaMonkey, Windows K-Meleon, Mac Omniweb and iCab, or Linux Konqueror and Epiphany; and any others out there that we haven’t heard about.

Even though Microsoft is providing vulnerability support for IE11 until October 14, 2025, the browser is largely incompatible with most modern web coding standards and will continue to remain so. Microsoft is not planning to add new features or functionality to IE11. As a result, we do not code for IE11 unless specifically requested. If you need us to consider IE11, we’ll charge you at your plan’s support rate for any additional design work, development, and testing.

To help support your customers, we can install a small snippet on your site that inspects browser versions, and when an unsupported browser is detected, it offers to redirect your customer to a site where they can download an updated version of the browser of their choice.

Do I have to create the content for the social media package?

You know your business and customer needs the best. Therefore, we rely on you to send us a variety of content for us to extract. The content you send us can be a link, latest news for your company, an interesting article relevant to your business, a YouTube video, or links to blog posts from other sites you'd like us to monitor. Once we distill the content, you'll approve it and we'll schedule its publication over the following 30 days. We’ll take care of finding stock images and providing SEO meta information.

What if I need more hours?

If you have a task that requires more time than what remains in your monthly allotment, we'll submit a quote for you to approve separately from your plan. With your prior approval, on a case by case basis we can streamline the process and work past the allotment, billing the additional time at our current support rate. For Safeguard subscribers, our support rate is $125/hr.; Nurture and Thrive clients receive a discounted support rate.

How does billing work?

We normally email your accounts payable representative with an invoice at the beginning of the month with Net 15 terms. If you prefer, we can automatically charge your credit card through a PayPal or Stripe subscription.

Can I really cancel anytime?

Absolutely! We're all about building a strong relationship with you and your business. We would hate to see you go, but we understand financial needs weigh on many decisions and don’t want anyone to feel locked in. Request a cancellation via email to customer-service@victorfont.com, and we'll stop your service at the end of the month and send you your latest backup in case you have to restore the site.

My website wasn't built by you. Can I still be on a client plan?

Well… maybe… We don't approve every site for acceptance into our care plans.

Although these plans are designed for sites we build or remodel, we welcome clients who are looking for a long-term relationship with a dedicated digital business strategy team.

Before we accept an unfamiliar site into a care plan, we require a Site Audit to become familiar with your website, how it was built, and any potential issues that can arise. Along with the audit, we'll make a full backup and perform all the upkeep and monitoring tasks, if feasible.

We've sometimes evaluated sites that are so poorly constructed, and so far behind in updates, that executing upkeep tasks can break them. We won't allow that to happen. If we discover your site is one of "those", nothing short of a rebuild is appropriate.

When the audit is complete, we'll provide you with a "needs to be fixed" list and suggestions for any improvements requisite for acceptance into a monthly care plan. The site audit costs $500.

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