Adventures in the Anime and Manga Trade

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The Anime Boom

Up on the All the Anime blog, my book review of Daliot-Bul and Otmazgin’s The Anime Boom in the United States: Lessons for Global Creative Industries, which includes the following incendiary quote from Marco Pellitteri:

“Fans are a noisy minority that led many observers in the industry (and in academia!) to think that they are more numerous, representative and important than they actually are…. today, the targeting of narrow audiences is a self-fulfilling prophecy in terms of total economic failure: you make a series for a very tiny specific audience, then you want to sell it [overseas] for a higher price, because you want to make abroad the money that you failed to make in your own country.”