eLiquidMixer.com

A soon-to-be-released technology
will take eJuice creation
to the next level in 2015
by throwing open the door to
consumers’ endless creativity.

Developed in Germany and
available in the United States
beginning this spring, the
pioneering eLiquid Mixer is the
world’s first automated eLiquid
mixing machine. It allows
retailers and their customers to
customize and create any flavor,
VG/PG base, and nicotine e-Juice
combination imaginable in just
under one minute.

The unit is currently in production,
and the proprietary software
is in its final stages. “The only
public demonstrations thus far in
the U.S. have been at CHAMPS
and ECC,” spokesman Carlos
Robles, VP Client Relations says.
“We will be shipping out units
in the spring to approved vendors.
These retailers will have
the ability to offer the ELM service
through their physical storefronts
as an approved location.”

With the release of the machine,
the company’s web site and mobile
app will be released, as well.
“Anyone will be able to order
custom mixes and have them
shipped to them from our clean
room,” says Robles, “or have the
mixes picked up from their local
approved vendor.”

Freeing the Imagination

The audience, Robles feels, is “the vaping community, anyone who
has desired to try a blend that they imagined.” His company, he
points out, has no direct competitors. “We are the only company in
the U.S. that has been licensed as a distributor. There are no other
mixing machines in the world. All current ‘mixologists’ are D.I.Y.”

With the one-of-a-kind eLiquid Mixer robot, Robles says, retailers
receive variety, money savings, ingredient quality and service
features “simply not found elsewhere.” Customers can choose between
96 proven flavors and desired nicotine intensities to create
the most personalized vaping experience in the world. “As importantly,
retailers will no longer have to store and inventory bottle
after bottle of single flavors with differing nicotine levels. This allows
them to free up their cash flow, as well as optimize and maximize
the e-cigarette hardware and accessories in the retail space.”

The cutting-edge mixing robot combines a choice of base liquids
(VG/PG blends) with nicotine levels ranging from 0% to 3% to
create as many as 96 different e-Juice flavors. Drawing liquid flavors
from hygienic, crepe locked 40-ml decanters, the pharmaceutical-
grade machine mixes a choice of 10-ml, 30-ml, or 50-ml
bottles at the same time, with either matching or individual juice.
The thermal transfer printer then creates high-quality personalized
labels containing all FDA-required legal data, quantities, ingredients
and expiry date as well as a specialized logo.

With eLiquid Mixer’s customizable VG/PG base liquid control,
16 tobacco flavors, 80 fruit and other essences sourced from Germany
plus its exclusive Emulation Flavor Library created in partnership
with the world’s most popular e-Juice brands, “not only
will customers be lining up to make it their own they’ll also be
making your store their go-to spot,” Robles says.

The variations are, indeed, nearly limitless, he explains. “Go custom
by mixing up to 10 flavors in one, choose individual nicotine
levels, create any combination of VG/PG base levels and save customers
time and money. Or choose from a library of top-rated,
popular e-Juice preset mixtures. From white-label blends to customized
flavors for any customer, with the eLiquid Mixer you’ll
be at the forefront of the fast-growing vaping movement.”

eLiquid Mixer fruit flavors are also exclusively made in Germany,
in accordance with their General Food Law Regulation, and controlled
by an independent analytical laboratory. All aromatized
components are FEMA listed and/or classified by the United
States FDA as GRAS (Generally Recognized As Safe) and are
made according to ISO 9001:2008 quality assurance standards.

Customers also have the option to order their e-Juice blend on the
eLiquid Mixer website or mobile app and then choose direct-mail
shipment from the eLiquid Mixer FDA-approved clean room or
in-store pickup at a nearby authorized eLiquid Mixer location.

The company also offers an innovative Revenue Share Program,
in which participating retailers will earn a portion of all sales
completed through storefronts. Authorized retailers will be able
to join the eLiquid Mixer Affiliate Program, where they can place
a unique link on their websites to have their orders processed directly
by eLiquid Mixer for even higher cost savings.

The eLiquid Mixer cleans itself automatically after each use, and
its proprietary software saves each recipe so that the retailer or
customer can access their personalized recipe to reorder time and
time again, sparking strong repeat business. “Create flavors on
the fly, save flavor pre-sets and create hundreds of thousands of
e-Juice flavor combinations,” says Robles. “It really is as simple yet
as avant-garde as that.”

What will fuel growth in the category in 2015, Robles feels will be
what he sees as “the forward movement of the vape community.
We have found a unique need in the market, and as the market
increases so will this need.”

His goal? “To have units available at local vape stores all across
the United States.”

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