« Words like LOVE, TRY, HOPE compose the FENDI VOCABULARY : very simple and common words that yet in their simplicity have a very important meaning that is going to be forever and that can help us in difficult moments. There are so many changes going on and things are moving so faster in the world, that is why I think that we have to envolve and look at the future with an optimistic attitude that can help us facing all these changes and challenges. Yet, we have to look forward without forgetting the fundamental values of the past. That is why I have chosen to use and print these universal key words on clothes, bags and accessories. » says Silvia Venturini Fendi

To market this collection, Fendi has partnered with the international store, Dover Street, based in London, New York and Tokyo.

Available at the stores of Dover Market London Haymarket from June 22 to July 2, Tokyo Ginza from July 29 to August 16 and New York from September 7 to 21 or on fendi.com