News

Maxis expands enterprise solutions for SMEs

28 JUN 2018

Senthil Balan Danapalan, Maxis’ Head of Business Development (centre) and Daniel Ng, Maxis’ Head of eCommerce Technology (seated next to Senthil), and the expanded Maxis eCommerce team following the acqui-hire of Optima.

KUALA LUMPUR: Maxis Bhd has expanded its enterprise solutions offerings with new end-to-end e-Commerce solution, targeted to small and medium enterprises (SMEs) in Malaysia to build, amplify and optimise e-Commerce presence.

Maxis said on Thursday it was also aimed at maximising enterprises' revenue potential from within and outside Malaysia.

The e-Commerce capabilities was strengthened by web development company, Optima Innovations (Optima), which was acquired by Maxis earlier this month.

Head of Business Development Senthil Balan Danapalan said the acquisition and integration of Optima into Maxis' e-Commerce team was timely.

“Southeast Asia is seeing rapid growth in e-commerce while Malaysia is a leading force and one of the most attractive and matured markets for this segment in the region.

“We believe SMEs are recognising the immense amount of opportunities out there, as an online presence will enable them to stay relevant to hyper-connected consumers,” he said.

The telecommunications company said it has already seen its e-Commerce capabilities accelerating through recent partnerships with a number of SMEs as some brands have experienced an over 30 per cent increase in customers and a boost in online sales by 40 per cent in first six months of its online launch. - Bernama