There are several reasons why an IKEA promotional puzzle cube is not particularly surprising. First, Rubiks sounds exactly like a name IKEA would use as a cabinet. Second, assembling IKEA furniture has many shared qualities with trying to solve a Rubik’s cube. Third, as a promotional product for their Besta modular storage system it is perfect. While each side of the cube shows one style of cabinet, the units can be combined in any combination, much like the scrambled cube that you have no hope of solving. (via Direct Daily)