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3/9/2012 9:32AM

Kony 2012: How a Clip Caught Fire

Non-profit Invisible Children posted a film about Joseph Kony, leader of the Ugandan rebel force Lord's Resistance Army. It quickly became the most viral video to date, Emily Steel reports on the News Hub. Photo: AP.

This transcript has been automatically generated and may not be 100% accurate.

... the the ... last night a ... video about ... a fugitive in Africa ... with viral very interesting case of the group tried to highlight ... what they see isn't just this ... Emily Steel joins us now to talk about this the last in a low bit about ... who was the person that you did it that this group is trying to highlight what would happen with this video ... now I'm I'm dating non profit taking in the same invisible touch and tested if any minutes I turned to CNN ... at that eat candy wrapper the air ... since the thirteenth ... and then came in and the DNA ... talks about his hind feet and start an anti beaten and sometimes the that came fifth in its quest is in his ... hands than Axel strainer ... and Tagaytay the celebrities and they they had me ... hanging over the past strategic than half the sky leaning at the piano really take off yesterday yes yes Jamie tiny marine theme and this might mean is this happening ... with that that ... had happened ... he has reached it makes plan to build this week it says something explodes it goes viral slivers talk about it ... what is there a lot of beer and there I mean is people Ugandan elsewhere say he look just as a spent force ... he's got a couple of hundred fighters weekend it's not worth the attention at this point the people I think a lot ... of that they've been attending to happen and today and I'm into thinking that it can fall back to packing I can't ... Anthony Plaquemine and flask to this um where people talk I ... mean that they're not actually sure ... what it means all the kids back to back a pair of black and I decided to conduct a scene ... that ... he is if and when Stephanie if this applies to me don't know ... what a basic duty and attention as paint a giant sphere this time is that he is listed in the end he didn't look very resulting intimate ... I mean here with BP has in several hundred soldiers I know in my book that's necessarily someone was that was a spent force training is isn't there the aging and then I done with this organization is trying to ... trying to raise money everything awareness among Americans feel about what's going on in Ghana ... he doesn't seem likely to be completely negative ... that's ok seen and even beneficial to me and that I read I suspect it that ... that if this is an intention to a share in the eye working with him they EU and the ninth and tenth I they were previous ... prevented if not a proper the eye is the rose bed the flip side it's also it's because we've seen in the past which we think back to Bosnia ... where you have ... such a war criminals ... who deserved to secure and the need to steer also from the public imagination which means there's less pressure for them to be brought to justice the and a split of the meeting how much public attention but this time especially among people under twenty title why think it's wrong to much public attention I mean it's you know there's thirty minute documentary is out there about things that are so why is that this documentary in particular the summit and yet you've seen it in the a ha it's in any ... ay ay ... ay U N and ... the way the complex is a will that coming to ... this day and very cute fan ... anti toxin that Kearney NE five ... TL that I'd I think that the ... anti prepper credit speaks and ... and he sent e-mail latter would be difficult and I went ... there I ... with me and a stealing charge a ninety open pit and getting them done for me in and kill people ... and Fujifilm predicted telling the ... story that they're a compelling especially Sam ... to have very optimistic in thinking that they can change things have the anime when your note the liquidity just in your ignores this isn't some time of Twitter where people in the ... whole book ... I've read tweeted that I change the world right now it's just on Twitter and you think on the ground in Africa people Sweeting really makes a difference ... not said that that there's a new tenant apply to bid them ... play in the teeth and pain aches alacrity to reach the that that that ... that that attention to that and I'll add that ... I ... mean have sunk respond in an African Union and the fact that people they're really don't even know that I've that this baby at what's going on the eighteenth and attention in ... the case at the local media to anticipate absent at the disadvantaged and ... Internet penetration is this mom thing and a light meal new feature on this the kind where you were saying ... I antibank the man's bear the behaviors like now this this video thing to make a ton of difference when Cody himself is planning to seed ... something happens again in Uganda or that you know there's ... there's another uprising there's another on legal rebel leader who was in similar a similar tactics the needy ... that could be the place really acted as tenable raising awareness Lane many laying the foundation for knowing what's going on ... the claim that path ... if the EU is fracking if he can see right now that changes had a celebrity if the changes ... and into the new ten the ATC something that happened a lot of debt on a fund that is tearing into meaning to me and I know and ... and and by tsunami Nani for the people ... that I hear it and I've got to pay attention to that ... stop the at Perry if you watch the video but the stains ... I'm going to find people use it I swear ... cancels Iranian priests plants at that ... and about ... stopping tiny new content in the city for Tibetan people and and ... if they get that thing and again and again this spring where they're going to be he says it's a nice Hester's icons ... thirtieth our house the man and that they want this to be not just her mind campaign back to where we are ... said to the radar a highway metabolism early days and you know you're you're good not to ... use them what you really thing was also the ... kind of guy you know Twitter and ... bracelets and ... it's always been to Africa I've been seen as ... certain note the really what changes thing there on for Chile is the end of a gun and that's ... that can be abrasive which catches Tony rates can be someone in or force and the judges are right now on the UN or the US going