So what is this strange inspiration that some people have which enables them to continue to work towards a goal that is often invisible to everyone else? Needless to say, this blog post does not contain the […]

What is kindness? Is it accepting substandard work or is it insisting that only the best quality is acceptable? There is often a lot of confusion about this and people think that they are being kind […]

Advertising is not about selling. It is about influencing; about kindling desire; about fuelling passion. Advertising is about converting ‘want’ to ‘need.’ It is about mind steering. Advertising is powerful so it must be used responsibly. […]