Wednesday, June 06, 2007

Fit over Olympics' logo

Pity the poor organisers of London's 2012 Olympic Games - albeit only briefly, bearing in mind the huge salaries many are earning... The bid for selection was mired in controversy over cost, compulsory land purchase for the site, and more. Then, the triumph of London's selection as host city was overshadowed by the terrorist atrocity that struck the following day, killing more than 50 Londoners in bomb attacks on tubes and a bus.

This week, the logo for the Olympic brand was unveiled to almost universal derision - partly due to the cost behind it, an estimated £400,000 ($800,000). The design was described variously as puerile mess and likened to a "toiletting monkey". Make your own mind up, but personally I don't think it marks a highpoint in Britain's substantial contribution to field of graphic design. Creatives behind the iconic London Underground logos, signage and advertising must be turning in their graves.

To add injury to insult, Britain's epileptics have complained on health grounds: the Olympic organisers have been forced to pull the promotional video of the brand from their website after reports that the flashing section had triggered seizures in at least eight people with photosensitive epilepsy. The video is below but please be warned that viewing it may cause seizures in some people, especially those with epilepsy.

It's a problem that could have been easily avoided. But it got me thinking, what other issues should designers take into account when creating a brand? For example, if you are colourblind, which logos work particularly well for you, and are any "lost"? And those who have various forms of dyslexia, are there any brands or advertising that are more confusing than clear?

Being colour blind myself, I always thought that it would be good to put something out there that only fellow "sufferers" would appreciate so that for once I could say "what do you mean you can't see that".

They will miss the aion gold and they will try their best to play this game to get the joy.As long as they earn the aion online gold they will be happy and they think the game is very interesting. Of course they have to have a lot of aion money by themselves. Sure, that process of achieving will have its unpleasant and disagreeable aspects.I am lonely so I play the game and buy aion gold to give my friends.They also give me a lot of cheap aion gold while playing the game.