Customer is never foolish

A customer may be uneducated, uncouth or uninformed about your product or service. In the last 30 years of my sales career , I have never come across a single customer who was foolish.(A foolish person always seeks the advise of another person who is considered as less foolish than the former.)

If they are not foolish, what are they?

Well Informed

Under informed

Too much information

Customers are never foolish but if you encounter someone in the Category 3 above, You can try to fool him and have fun.

Mr.Sanjay Singh is a Sales Coach. He mentors CEO's of SME and also consults reputed brands like ICICI, Airtel, Osborne-Lippert, Takshila, Godrej&Boyce, Grindmaster, Lemken, Cahors and many more. He is a visiting faculty at IIM Kolkota. He can be contacted at sanjay@consult4sales.com