IIZT - strategy - creative - technology

Since 2002 IIZT has helped many brands perform better online and attract customers online and offline. We were the first in Holland to use social media in a commercial way. Proud to have done the first Dutch campaign on Facebook. It was for Durex. We helped KLM to spin the sentiments using social media. And we helped many fashion brands to translate their brand in a storyline online that gave the right engagement. Our inspiration can be found in projects like Respectance and hart.volgers where we use new media to help people with real needs. Relevance is our middle name, and engagement is how we do it.

Our specialties and broadest experience can be found in fashion, health, food and services.

Social War – your fans determine how good you perform at social media

When our clients asked us how we could tell them what would work online, we felt the challenge. So many companies and “gurus” have stories to tell, but how much is true? In 2011 we started our weekly research among over 70 worldwide brands. We called it the Social War. Who’s performing best? How do they do it? What can others learn from it? It ain’t a moment we measure, it’s the ongoing nature of our research. You can subscribe to our findings. We love to share things.

On a regular basis you can find our articles in the Emerce, adformatie and Textilia magazine and online. We most often publish about our Social War findings. On our site we publish even more. Since we believe that you have to stay up to date and clients should feel comfortable with our ideas and way of looking at the current and future world of communication.

IIZT - stay ahead

We do digital and social strategy and creation. Most of our productions and programming work gets done in house. IIZT thinks and acts as a startup. Lean and mean, step by step. Social and community thinking are the base of most projects. Some of our specialties are fashion and e-health. We have our own Thai hangout at the Amsterdam Dappermarket: Boi Boi. And our office dog is called Sake.

The latest entries

You know your store is special, your customer knows that your store is special, but there are also potential customers who do not know that yet. For that target group you can advertise and set up a social media strategy. Other media may also work for you in the form of an editorial. With the right story you receive a lot of attention in one go. Editorials are actually trophies, notes Richard Derks.

Vlogging - video blogging - is for everyone. More and more companies see the benefits of the fast and effective videos. By vlogging you quickly make a statement or give a short update with a big impact. The information from a video hang happily longer and gets twice more views than a written content. This week: how to easily use video on your social media channels. Plus 6 practical tips.

Overall panic. New rules are coming! Big and small companies must adjust their privacy policies and the way they process and store personal data based on GDPR, new legal rules. Fines value €20 million or 4% of annual turnover indeed put some pressure on CEO’s all over EU. We give you a short, but strong advice of what you should keep in mind and implement already now in order to not get in a trouble as from May 2018.

Every photo or video you share on social media has a certain impact. The image you post should be recognizable and scream: this is me! There is much more than only showing a clothing style. You should understand what activities your target group does after working hours and weekends, their language, what they find funny or what quotes inspire them. In this episode: how do you get to know your target group?

10 steps to a successful wining action. How do you appeal to the right target group? "Let people do some effort. Do not make your action too flat, like 'invite three friends, like this photo and let us know in a comment who needs the product even more'. If a consumer likes your store and assortment, he wants to do a little more effort. "For example, giving the most original input answering a question."