The sight, sound, and motion of television creates a powerful branding experience that cannot be replicated with a digital display ad. That said, the targeting and measurement capabilities in OLV increase the effectiveness and accountability of advertising. The answer is not to choose one or the other; it's combining the best capabilities of both TV and OLV into one holistic approach.

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Auto-Graphics, Inc., a technology provider of library automation solutions, has announced a product collaboration with Thomson ResearchSoft, a global provider in providing integrated information solutions to business and professional customers.

The collaboration allows AGent Search to export federated search results for use within Thomson ResearchSoft's EndNote, Reference Manager, and ProCite citation software. The new feature, called Direct Export, allows AGent Search users--including students, researchers, and other library patrons--to locate bibliographic data and create bibliographies for curricula vitae, manuscripts, grant proposals, term papers and other publications. The web services application enables searching across multiple, disparate, free, and proprietary content sources simultaneously, while delivering aggregated results. Direct Export automates the creation of bibliographies for scholarly publications. The new feature offers a one-touch export of search results to any of the three products.