As the CRE market continues to grow in 2016 and demand for commercial real estate strengthens, here are some tips to help you stay ahead of the curve.Marketing Package
The key to building a great marketing package is tell each listing’s story and engage qualified buyers to find out more. This means you should think about what sets your property apart and highlight the features that make it distinctive. The quality of the print collateral you send to your clients, says a lot about you as a company. If it’s been some time since you last updated this or you still don’t have professional graphic design for your marketing materials, consider investing in new collateral.Property Website
The fastest way to make your listing details accessible is to build out a listing page online. This reason it’s beneficial to use your own real estate website is that it gives you a dedicated place to refer to on all of the other online channels, such as LoopNet or your email campaigns. Your website is the foundation for all of your digital marketing efforts. A joint study by Google and Loopnet has shown that almost 80% of tenants and investors search for commercial real estate online. This means your website is critical to gaining brand visibility, acquiring prospects, and helping drive sales and lease-up efforts for your company.Online Listing Websites
By far the most popular listing website for commercial property is LoopNet, but there are also several other niche listing services such as CCIM, CityFeet, TotalCommercial, and many more. The residential MLS also includes a commercial real estate section, which shouldn’t be discounted.

When faced with an abundance of different marketing practices, it can be all too easy to fall into the trap of spreading your game plan thin and lose focus on those core goals. By keeping yourself organized with a detailed plan of attack, you’ll set yourself apart from other brokers and stand out in the eyes of your prospects and clients.

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