As a followup to yesterday’s KISS post a reader emailed me to suggest some makeup brands that KISS shouldn’t endorse. Of course, the band did do their own makeup product, back in 1978.

It’s not until you look back to their heyday that you really realize how far the brand has collapsed. While it’s still a goofy commercialization of a rock band, the KISS Your Face Makeup Kit enables us to imitate the band’s look, while the ad also shows kids miming to KISS songs with tennis rackets. The ad and the product tell a story that is authentic to how people were experiencing the brand. Skip to 2009 and you have to ask just what relevance (or resonance) does KISS as M&Ms have?