News

News

August 27, 2014,
Article

Article

MediaMath, the creator of the TerminalOne Marketing Operating System™ (T1) for digital marketers, now enables advertisers to access FBX inventory through the T1 Platform API, further enhancing the platform’s capability.

MediaMath is one of the few select demand-side technology partners that have direct integration with FBX, providing easy access to FBX Right Hand Side and Page Post Ad inventory. The release of the T1 FBX API adds additional functionality to T1 Platform API, empowering clients to build custom tools to optimize and scale their T1 FBX workflow.

“We’ve built our platform on the premise of openness, and this integration is a significant step towards building the most modular and flexible operating system for marketers,“ said Wil Schobeiri, senior vice president, technology, MediaMath. “No two advertisers are exactly alike – and therefore need technology solutions that can be customized to their unique needs.”