MTV Awards Beat Obama and DNC on Twitter

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An already social-media-dominating Democratic National Convention
hit its highpoint last night (Sept. 6), culminating in a Twitter
record-setting speech by President Barack Obama as he accepted
the party nomination.

But the hashtag #dnc2012, in fifth place, was no match for #vma,
as MTV's Video Music Awards show, airing concurrently with the
convention, easily took first. And though many people were
thinking about the presidential election, even more were wrapped
up in the MTV election, with #voteonedirection and #votebieber
both placing ahead of #dnc2012, according to Twitter analytics
site Statweestics this morning (Sept. 7).

Music fans tweeted in votes for the most sharable video, with new
band One Direction's "What Makes You Beautiful" beating Justin
Bieber's "Boyfriend" by nearly 1.5 million tweets (which would be
a huge victory in a swing state). Curiously, viral-video
sensation Carly Rae Jepsen was far, far behind in fourth place,
with " Call
Me Maybe."

Still, the DNC was a giant on Twitter in the political arena.
According to Twitter's official blog, the convention generated
more than 9.5 million tweets, more than double the Republican
National Convention. And yesterday's 4 million was about equal to
the entire RNC event.

Obama’s acceptance speech set a new record for political moments:
52,756 tweets per minute right after the speech concluded. Some
highlight tweet counts, according to Twitter:

Though not always known as a smooth talker, Vice President Joe
Biden also caused a stir — in a good way. He led out of the gate
with a tribute to his wife, Dr. Jill Biden, who had just spoken
before him, recalling his five proposals before she said "yes,"
and calling her Jilly.