Σε ποιους ακριβώς απευθύνεται το social media marketing?

“…the real magic of social media happens not when you get a bunch of bloggerati chattering about some esoteric new service but when the positive chatter breaks out of the echo chamber and attracts the attention of lots of so-called normal people who may not even know what social media is but who certainly might find value in one Web 2.0 platform or another…”