Photography Success Secrets | Five Ingredients New Photographers Need To Succeed In A Saturated Market

Photography Success Secrets | They say that if your dreams don’t scare you, they’re not big enough. Sounds cheesy? A bit! But it doesn’t mean it’s not true. That’s the thing with dreams, chasing them can be the scariest thing you ever do, but if you’re passionate about photography, quitting your day job and starting your own business might be the right thing for you. At the end of the day, if you don’t work on your dreams, someone will hire you to help them work on theirs!

The bad news is that moment of carefree bravery will be just the first step towards making your dreams of running your own photography business. The good news, however, is that it’s oftentimes the hardest. We’re not saying that the rest of the ride will be easy, but with the right guidance, enough preparation, and powerful tools, you too can turn your passion into a profitable business. To help you hit the ground running and start on the right track, we put together a list of some of the most important things you’ll want to keep in mind.

Write It Down! | Photography Success Secrets

Every successful business owner will agree that in order to achieve your business goals, you will need to clearly define them first. How else are you supposed to know where you’re headed and when you get there? Not only will a business plan help you find the best tactics and tools, but it will also help you keep track of your progress along the way. This document should cover everything from finances, area of expertise, and the packages you’ll be offering, to your marketing ideas and your ideal client.

Do Your Homework | Photography Success Secrets

This is your photography business we’re talking about here, we get it, and it’s your dream! However, keep in mind that you’re a part of a client-centric industry, and most of your decisions will be based on your target audience, from the service packages you offer, to the prices and the way you handle marketing. Since how well you define your ideal client can make or break your business, you will want to make sure you don’t wing it, but actually know your target audience in terms of age, location, gender, and even marital status and finance. After all, you’ll approach everything differently if you’re targeting brides to be than you would if your target audience were high-school seniors!

We’re All About That Brand, ‘Bout That Brand | Photography Success Secrets

The very first thing you need to realize when considering starting a business is that you’re by no means the only one. There are many photographers out there with comparable skills targeting the same audience, which means that taking stunning pictures will take you only so far. And to make matters worse, the equipment has never been more affordable, which doesn’t leave you plenty of things to help you stand out from the crowd of shooters joining the industry each day. So, what can you do? You can be you!

Creating a unique, memorable, and relatable business identity will help you stand out – after all, even though you’re running a business here, keep in mind that people are doing business with people. So, when thinking about your brand, think of it as a person – is it quirky, fun, or professional and reserved? Is it edgy and playful, or classic and elegant? Once you figure out the nature of the brand you’re trying to build, find a way to communicate that nature through every element.

Don’t Cut Corners On Equipment | Photography Success Secrets

There’s no denying that the equipment you use will affect the quality of the photos you take, so make sure you get the best equipment your budget allows. However, keep in mind that in addition to your main equipment, you’ll also need backup equipment. Even brand new gear can break, and the last thing you want is to have your camera die on you during a shoot. While allocating your budget, keep in mind that while camera gear is vitally important, there are other things you’ll need to work into your budget, such as editing software, storage, and a computer that can easily handle editing.

Online Presence Is No Longer Optional | Photography Success Secrets

Long gone are the days when photographers carried around their portfolios to show to potential clients. Nowadays, most photographers don’t even have physical portfolios. Instead, everyone has a website. Even if you do have a physical portfolio, majority of your potential clients will want to check out your website, and not having one can make them believe that you’re not taking your business seriously. Not only that, but a website can be a powerful lead generator, as it can reach a much wider audience. And best of all, it’s up and running 24/7, so you won’t have to schedule a meeting with absolutely every potential client to show them your work!

In addition to setting up a website, to get the most out of your investment, you’ll also want to tackle social media presence and search engine optimization. After all, having a website won’t do you much good unless people actually visit it. Sure, your friends and family might share it with their friends, but to achieve its full potential, your website needs to be search engine friendly. If you don’t feel like tackling SEO on your own, investing in a monthly contract with a reputable agency might be worth your while.

Share the love:013010

If you enjoy reading our blog, would you mind taking a moment to rate it? Thanks for your support!

Subscribe to our newsletter!

Name

Email

Testimonials

I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.