How to create a subscription confirmation email

You might find that some subscribers opted-in,
but it was some time ago.

Or perhaps you want to change the focus of the
email, and you’d like to have people confirm they are
still interested. This is a smart thing to do, since it treats
your subscribers with respect, and can avoid spam complaints.

What you can do with Promothon is send a one
off campaign to your older list that contains a special link.
Your readers can click the link and be automatically added
to a new, completely opt-in subscriber list. From then on,
you only send to the new list.

So how do you do it? First things first, make
sure you have permission to contact the recipients in the first
place - since this technique is often used on older lists that
haven’t been sent to in a while. As we state in our anti-spam
policy, permission doesn’t age well and you can’t
use Promothon to email anyone you haven’t contacted in
the last 2 years.

You’ve got permission, what’s next?

Create a new subscriber list. From this we can
build a link that when clicked, will add the subscriber to
this new list.

Grab the subscribe form URL, which you can find
by going to the ‘Create a subscribe form’ option
in your list and locating the URL in the supplied code. This
URL will form the base of our link. It should look something
like

http://myclient.thisapp.com/p/a/t/toss/
(with different letters for your own form).

Add the recipient’s name and email address
as parameters to the URL. For the email address, we use the
email address field name in the subscribe form code, such as
atlrb-atlrb. So, the full URL will be:

(remember you need to use the actual parameters
from your specific form, not the ones from this example).

That’s it, we’re done.
By adding that link to your subscription confirmation email,
the variables will automatically get replaced with the values
in your list that your sending to. Give the recipients a couple
of weeks to confirm their subscription, and then you should
only send to the newly optedin list.

And don’t forget you can test this by
previewing your campaign and sending yourself a test email.
You’ll be able to see the full link filled out.