RIO Unveils Fly Line Selector App

rioproducts 7.30.2014

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RIO Products Unveils Its Fly Line Selector App

Idaho Falls, Idaho (August 1, 2014) – RIO Products makes the connection to fish come easier for anglers whether it’s through its lines, leaders and tippet or through education on the consumer and dealer level. With that in mind, RIO recently launched its RIO Fly Line Selector App as an effective way to help anglers choose the right fly line every time.

“Here at RIO, we realize that there are a lot of fly lines on the market, and a great number of fly fishers are confused by the choices available,” says Simon Gawesworth, RIO brand manager. “We believe in making it easier for anglers to choose the right fly line for a given situation, and this app is the next step in our education process.”

Available for iPhone, iPad and Android, this free app starts by asking which type of rod theangler will use. It then leads participants through the rod make and model to water type, environmental conditions, geography, species, line density, and the specific application desired. Once each step is completed, the app offers line choices where users can dive deeper into the specifics of each line, visit RIO’s website, and even find the closest dealers to purchase the line.

Gawesworth adds “This app is an incredibly useful asset for retailers and consumers alike and certainly makes it very simple to choose the right fly line for most fishing situations. Imagine a specialty trout fly shop that has a customer come in asking for advice on a line for Dorado fishing in Argentina. With a few taps of the app, the perfect line will be revealed – ensuring both angler and retailer are happy.”

The app is now available to download from iTunes and Google Play; shortcut links to which can be found here: www.rioproducts.com/apps

RIO. Make the connection.

About RIO Products:

RIO is a pioneer in developing fly lines, leaders and tippet material to enhance fly fishing experiences across the globe. Offering premium fly lines for both freshwater and saltwater fishing applications, RIO consistently utilizes field experience and scientific testing to create the best products on the market for anglers. Founded 20 years ago in the mountains of Idaho, RIO continues to develop innovative products, design revolutionary tapers and refine performance-driven fly line technologies. For more information about RIO Products, please visit www.rioproducts.com. Connect with us through Facebook, Instagram, Twitter, Google+ and Vimeo.