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Branding is everywhere. Our soft-drinks, our insurance companies, even our public radio station. The city of Columbus has had several brands over the years. With the city’s bicentennial approaching, WOSU commentator and local historian Ed Lentz suggests Columbus try to boost its brand image a bit.

Throughout the years it has been women who have faced relentless pressure to mimic increasingly thin models that fill magazines and television shows. But recently, that pressure has shifted to men’s shoulders. Ohio State University college-age men share their thoughts about the demands to be muscular.