“I have enjoyed my time with Muller Martini but the offer to undertake this new role with Kolbus UK was a fantastic opportunity to return to a company which I enjoyed being part of previously,” said Bird, whose primary responsibility will be sales, embracing the packaging sector.

“With the new direction into packaging showing real momentum and growth I will embrace the chance to help continue the excellent progress made in this sector.”

Kolbus UK managing director Robert Flather added: “I’m delighted to have Greg back on the team. He’s such an experienced salesman who is well respected by our customers and he brings a wealth of technical knowledge as well.

“It enables me to step back from sales and spend more time on other responsibilities across the group.”