I think one of our readers may have uncovered something sinister, his safety is not assured.

The theory is the following:

How’s this for conspiracies. Billy Tees and the Millers secretly colluded to tank the new logo. Billy agreed to share a portion of the revenue from sales of UD gear with the Millers. In exchange, Morgan would wear the shirts to the games and promote Billy, and Archie would use his influence at UD to tank the new logo to drive angry alums to Billy’s to get the old gear.