This is our QGIS Visual Style Guide. This document defines
standards for the use of the our visual identity. It proposes
a modernization of the QGIS brand to make it stronger,
more visible and more adaptable to a broad range of use
cases.

The Visual Style Guide is a living document, initiated with
the goal of developing a consistent message and image
for QGIS. It is a “living” document because we expect
it to expand as we cover more use cases where visual
consistency is important and can be described using
simpler rules. The standards and simple policies described
here are designed to maintain the uniformity
of presentation necessary for successful promotion and
marketing efforts for the QGIS project.

Our visual identity symbolizes QGIS’s strength, promise of
quality and competence. Proper treatment of logo, fonts
and color ensures that QGIS will be recognized and stand
out amid communications clutter. Graphic standards are a
visual expression of QGIS and should serve as the base for
our overall communications strategy.

This first version of the Graphic Style Guide outlines the
core elements of the new QGIS logo. Future versions
will focus on branding assets and how to spread the
QGIS brand across the web, mobile devices and printed
materials.

The new QGIS logo is presented here. Keeping the core
elements of the original QGIS logo (Q letter with an
arrow through it), this new version intends to be sharp
and scalable, introducing simpler and bolder shapes.