About this Event

We’ll also be launching the Omnilytics Fashion Academy, a one-of-a-kind comprehensive online training program designed to help brands successfully navigate every step of their journey from planning, merchandising, designing, buying, launch and marketing to promotion and clearance.

The retail industry is ever-changing. From trend movements to consumer behaviour, what has worked 2 years ago no longer works today. How do you keep up? More importantly, how do you get ahead of your competitors?

In such a fast-paced and competitive industry, data is no longer an option but a necessity. At this year’s “How to boost sales with fashion analytics”, discover how data analytics can supercharge the growth of your fashion business with strategies that will help you boost your sales and profits.

Hear from our industry experts and get the rare opportunity to engage them in a Q&A session.

Giulio Xiloyannis, CCO of Zalora

Nadia Norzuhdy, General Manager at FashionValet

Chow Tze Fung, Head of Operations at Nichii

Puteri Maizura Razali, founder of Marshmallowscarf

Barry Ooi, former CEO of Twenty3 and Head of Fashion Analytics at Omnilytics

Sylvia Yin, COO of Omnilytics

About the Speakers:

Giulio Xiloyannis, CCO at Zalora

Giulio Xiloyannis is the CCO at ZALORA Group, Malaysia’s leading online fashion destination. Under his supervision, ZALORA Malaysia’s brand presence, site traffic and revenue growth are the fastest growing and most promising of all ZALORA’s regional operations.

Prior to ZALORA, he served as an Entrepreneur in Residence at Rocket Internet GmbH, the world’s largest Internet incubator. He has also worked at J.P Morgan in M&A and at Rabobank on Clean Tech Research.

Nadia Norzuhdy, General Manager at FashionValet

Nadia Norzuhdy started of as a Marketing Executive at FashionValet and over the last 3 years, she has moved up to the General Manager position which she currently holds. FashionValet is an online platform selling women’s fashion with physical stores in the greater Klang Valley. Her background in Marketing has allowed her to thrive in the art of storytelling and its impact on any consumer goods industry.

Barry Ooi, former CEO of Twenty3 and Head of Fashion at Omnilytics

Barry was the former CEO of Twenty3, a fashion eCommerce brand he founded with his partner in 2015. Within a year, Twenty3 grew from an initial capital of USD2,500 to over USD1 million in annual revenue. The brand later became the highest-ranked non-marketplace, non-Muslimah women’s fashion website in Malaysia.

Today, he is the Head of Fashion Analytics at Omnilytics, helping brands and retailers to understand the power of data.

Sylvia Yin, COO of Omnilytics

Sylvia Yin is the co-founder and COO of Omnilytics, a market intelligence company that provides real-time data and competitor analysis for fashion & beauty brands worldwide.

In 2016, Sylvia was listed in Forbes 30 under 30, the youngest Malaysian to be listed that year. She has spoken at various tech & women events in SEA region, including speaking engagements in HSBC, Accenture, McKinsey and Retail Congress Asia Pacific.

Puteri Maizura Razali, Founder of Marshmallowscarf

Puteri Maizura is the founder of Marshmallow Scarf, a leading hijab brand in Malaysia. Previously, she was working as a geologist when she began selling scarves part-time in 2013. Using social media as a platform to market her scarves, Puteri quickly gathered a solid following online which prompted her to turn it into a full-fledged online business. Marshmallow Scarf has since expanded into physical retail stores throughout various cities in Malaysia.

With insights from over 100 million product SKUs across more than 75,000 brands and retailers, Omnilytics allows brands and retailers to analyse their market & competitor's offerings by Assortment, Price, Discount, Category, Colour, Size, Sell-out Rate and more so profitable opportunities are never missed.

Find out more about Zalora:

ZALORA exists for the millions of fashion consumers in Asia seeking a shopping experience focused on their unique styles, trends and fit. As Asia’s leading online fashion destination, ZALORA was founded in 2012 and has a presence in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. ZALORA’s localised sites offer an extensive collection of top international and local brands as well as our own in-house labels across apparel, shoes and accessories for men and women. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets.