The Force is Strong with “Beauty and the Beast”

Garnering 91.8 million views, Disney’s “Beauty and the Beast” trailer surpassed “Star Wars: The Force Awakens” as most viewed trailer in 24 hours.

Beauty and the Beast, directed by Bill Condon, released its first teaser trailer on Tuesday, May 24, and promptly dethroned the reigning trailer champ, Star Wars: The Force Awakens. With 88 million views in 24 hours, Star Wars, also a Disney production, was stiff competition, but as The Hollywood Reporter stated, “Talk about the power of femmes.”

Created for Disney by Aspect, The Hit House had the privilege of working on the teaser trailer’s music. Composer William Hunt reimagined the music of “Prologue” and “Tale as Old as Time,” much to the delight of diehard fans of the original animated movie.