Joe Pantoliano promoting Pepe & Pants pasta sauce at Kings

Paul Hawthorne/Getty ImagesHoboken native Joe "Joey Pants" Pantoliano, of HBO's The Sopranos, will be at the Kings supermarket on River Street this afternoon promoting the Pepe & Pants pasta sauce line, which he created with childhood friend Rich Pepe.Hoboken’s very own Soprano Joe “Joey Pants” Pantoliano is visiting the city’s Kings supermarkets today to promote his new pasta sauce line.

Pantoliano, who starred on HBO’s series The Sopranos, created the Pepe & Pants line with childhood friend Rich Pepe.

According to the company’s website, Pantoliano and Pepe have been friends since the 1950's when they were growing up in the mile square city.

As the story goes, they would talk over a bowl of pasta about how they would one day become successful. Pantoliano went on to acting and Pepe became a chef.

Together they’ve introduced a line of sauces, using family recipes from their grandparents who emigrated from Southern Italy.

A portion of the proceeds from the sale will benefit charities, including Pantoliano’s, “No Kidding, Me Too” organization, which aims to remove the stigma associated with mental illness.

Pantoliano was at the Kings on Shipyard Lane from 10 a.m. to noon today and is heading to the store on River Street from 1 to 3 p.m.