PICNIC will be holding its fifth annual conference at the Westergasfabriek in Amsterdam from September 22-24 this year. PICNIC is a conference/festival in beautiful Amsterdam that started out as the “Cross Media Week Festival.” And while it is becoming harder to define every year, PICNIC describes itself as “a festival that blurs the lines between creativity, science, technology and business to explore new solutions in the spirit of co-creation.” ARGNet is pleased to announce that we will be a partner of PICNIC 2010, and are able to offer our readers a discount towards registration. Details on applying the discount can be found at the end of this article.

This year’s conference theme is Redesign the World, focusing on innovation in Life, Cities, Media and Design. Speakers include PICNIC veteran Charles Leadbeater (author and former advisor to Tony Blair), Cory Doctorow (co-editor of BoingBoing and author of the novel Little Brother), Jeff Jarvis (journalist and former creator and founder of Entertainment Weekly), and YouTube phenomenon Moldover (the “Godfather of Controllerism”). For further information on the program, check the conference’s Speakers or Program Highlights to learn more about this year’s PICNIC.

The conference attracts attendees from a wide variety of backgrounds, including “creative agencies, artists, scientists, designers, marketers, brand managers, content producers, (new) media experts, government leaders, programmers, investors, lawyers, entrepreneurs, freelancers, inventors, technology providers, games developers, services providers, students and teachers.” If you are looking for an idea of what to expect, take a look at ARGNet’s previous coverage of PICNIC.

Because of our partnership with PICNIC, ARGNet is able to offer you a 15% discount on all 3-Day and 1-Day ticketsl. This discount can be used in conjunction with the Early Bird registration price, available until July 31st, so now is the perfect time to register. To purchase a ticket, go to http://www.picnicnetwork.org/program/tickets.html and use the discount code BrTPd15 before you complete your payment.

As with the previous installments of PICNIC, ARGNet will be on the scene to report on everything that’ll be going on. We hope you’ll be able to come and meet us there!