Business advice

Introduction: The Real Estate industry in India reached a market size of $120 billion in 2017. It will comprise 13% of the country’s GDP by 2025. Out of 14 major sectors, the construction industry ranks 3rd in terms of direct and indirect effects on the economy. It is driven by continued growth in the residential, …

Metrics plays a vital role in defining or redefining any action or campaign in marketing. Anyone involved in defining buyers journey, PPC expert , email marketing expert will definitely need these metrics to plan their campaigns accordingly. What is Customer Acquisition Cost (CAC)? Customer acquisition cost, or CAC, is the amount of money spent on …

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they …

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines …

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal …