Table of Contents

Introduction

Campaigning Cost

Required Budget

Past Campaign

Goal

Introduction

Advertising has long been the lifeblood for industrial growth. Charity advertising is remarkably similar. Audiences see them repeatedly, perhaps on daily bases. Human Psychology, through its research on marketing, has extensive applications to aid advertising and its compliance with donation requests. Donation is usually predicated on the seeking of a reaction to a serious human condition. Two principles apply almost every time.

Firstly – it’s crucial to create an emotional connection Secondly – the call to action must be extremely clear

The current year’s Ramadan was a challenging for the RD to meet the targets due to emerging market players with huge investments on the advertising. The monthly expenses, of both the RSI campuses (D.H.A and Mughulpura), are Rs. 90,0000 and these expenses are rapidly increasing. This year those donors who used to donate 1,00,000/- are now donating lesser. Hence, to reach maximum growth targets for the coming year, AHF needs to deploy a strategic advertising strategy that leverages multiple advertising mediums in unison to build awareness and increase fund generation.

Required Budget

Marketing budget plan estimates excelMarketing budget template xls

We are hoping a 30% discount in all the rates mentioned above as a charity organization. Still above budget is too high for us to afford but we will go with selected options and We request you to allocate minimum
Rs. 7 Million
as Marketing budget for the year 2017-2018 in addition to our previous spending’s that are almost 3 million.

Past Campaigns

During Ramadan 2017 AHF displayed 1000 streams in the D.H.A and Lahore cantt, Wateen telecom ran a documentary about AHF on their cable channel (FOC), displayed 5 billboards and 60,000 letters/brochures were sent to homes. The total material cost of all the advertising activity was around Rs 30,00,000/- however most of the material was sponsored. Furthermore, the total funds generated from this campaign were Rs 3 Million

Goals

With the above budget we will be able to achieve 50 million rupees additional income for AHF

What is a short term marketing Plan and What is long term marketing plan is described below. Long term marketing strategies. Long term marketing goals example. Short term marketing strategy example. Short term marketing objectives examples. Long term strategy examples. Short and long term projections in marketing plan example. Long term marketing objectives. Short term marketing goals examples.

Long Term Marketing Plan Template

This marketing plan is made for an NGO. Yearly Short term plans to achieve our long term goals
From the year 2018 till 2022

What is our goal (long term plan): basically the goal of this department is to obtain the maximum number of DONORS and give awareness about organisation . Just like we’ve 3000(only from Lahore) donors in 2017 and we wants to achieve 10,000 donors from all over the world. The reason to increase our donors is we refuse many parents to get their child in RSI only due to the lack of donors.

Plan for year 2018

We will more focus on our marketing strategies which includes
• ADVERTISMENT >TVC >RADIO >BILLBOARDS >EVENTS>MASSIVE ADS IN NEWSPAPERS AND ON TV
• WE WILL AWARD OUR OLD DONORS WITH CERTIFICATE
• WE WILL GO INTERNATIONALY THROUGH SOCIAL MEDIA CAMPAIGN
• We will publish the success stories of our children to show that how our institute really works on children and make them successful in life
• Increase streams from 5000 to 10,000
• We will also increase our billboards from 5 to 10
• We will place our donation boxes in every big mall
• We required the budget around 60,00,000

IF WE WILL GET SUCCESSFULL TO ATAIN ALL THESE TARGETS WE WILL DEFANITALY INCREASE OUR DONORS NEXT YEAR FROM 3000 TO 4500

Plan for year 2019

Now when we will be having the donors around 4500 we will improve our message and the patron of campaign too. We will try to utilize the donation to get more advance
Machines so the donors get satisfied that their donation is using for good cause and it will also inspire the people who are not donating. And by doing more good marketing we will get 1000 more donors
• We will increase our budget by 20%
• Increase the tv channels for tvc like DUNYA NEWS,CITY 42
• We’ll move towards online donations because in previous years we’ve worked for international donors
• Also broadcast the radio ad in the timings of 7:00 am to 10:00am because people go to office and listen radio and from 4:00pm to 7:00pm at the time when people go back to home.

Plan for the year 2020

We will move on to the other cities like:
• Sahiwal>Islamabad> Peshawar>Karachi>.
• For this we will increase our budget by 40% because we need more
Flyers>billboards>campaigns etc. in different cities of Lahore.
• We will place our boxes too in these cities
• We will improve our donors by 2000

Plan for the year 2021

• We will develop our teaching program more so the parents get attracted and the people who don’t get their children in due to the hopelessness such institutes.
• associate our institute with celebrities who will convey the massage and they will be hopeful about their childes
• We will increase the tv channels for tvc, we’ll move towards the entertainment channels and broadcast our tvc at HUM TV, GEO AND ARY DIGITAL
• 8:00 am to 12:00 am because of the timings of morning shows
• And from 8:00PM TO 10:00PM in drama timings
• Increase our budget by 20%

Plan for the year 2022

Now we stand at a position where everyone knows us not only in Lahore in all over Pakistan and out of Pakistan too if we will keep on improving our ads and keep stronger the messages the people will get more influenced by the work of our organization and we will also work on satisfying the old donors that their donation is using for good cause the result of giving them satisfaction will be more donors because the old donors covey the message to their family and friends and suggest them RSI for donation.by this all we will achieve our target to get around 10,000donors