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The Daily Promo – Lauryn Ishak

Who printed it?
It was printed by Ilitho in Indonesia (http://www.ilitho.co.id/). Brownfox uses them frequently and their quality is great and they’re one of the few able to do offset printing, with certain stock papers at a smaller print run and also at a reasonable cost.

Who designed it?
Brownfox Studio (http://brownfoxstudio.com/). I was introduced to Brownfox Studio by an art director friend of mine and really liked their work. They have a superb portfolio, most of it for brands and F&B outlets but are experienced in photography, as well, as they design the feature stories of the Indonesian-based travel magazine DestinAsian (http://www.destinasian.com/). Brownfox also redesigned my website (www.laurynishak.com).
We went through very minimal revisions as their ideas were pretty spot on. It was minimalist and practical but striking and beautiful at the same time.

Tell me about the images?
I worked with Stacy Swiderski at Wonderful Machine on the selection. We went through a couple of revisions on the selects as they had to be somewhat equal in representation (portrait, lifestyle, food, hospitality, travel, etc) and new work kept coming into the fold. In the end, we picked 60 images. This meant that I was able to curate a set of 8 (each envelope contains 8) for a specific client or industry. Having that breadth of 60 also means that I am able to make many different “general” versions for leave-behinds.

How many did you make?
I printed 60 images at 50 counts each. I have 200 of the green envelopes and 200 of the fabric pouches. We figured we could make more if we needed to. More than half has been mailed out or left behind after meetings with clients.

How many times a year do you send out promos?
Living in Asia and working with quite a few regional clients, promos aren’t quite as common as they are in the US. It’s just a different way of working out here. I had done a promo a long time ago when I first started shooting but didn’t think it was much needed. Then luckily things got busy over the years and the thought of making a proper promo, truthfully, fell by the wayside. But last year, I figured it was finally time to make one so I got cracking and designed these ones with Brownfox Studio. And from now on, I’ll do them once a year.

Do you think printed promos are effective for marketing your work?
I’ve received very positive feedback on these so far and in the short time these have been circulating, some editors have gotten in touch with queries and needs which have led to collaboration. However, having said that, since this is my first one in a long time, I think I need to give it a little bit more time to make a proper assessment.