​Employer Branding is the image of your organisation as a 'great place to work' (Wikipedia)

Employer branding is not only concerned with attraction, but also engagement and retention initiatives which all go towards enhancing your employer brand further. Just like marketing applies tools to attract and retain customers, employer branding does the same for attract engage and retain talent.

Employer Branding is being adopted more and more by internal talent teams and those looking to stay ahead.

Why you should have Employer Branding

Employer Branding is an essential tool for companies wanting to stand out from the crowd. You may be in a highly competitive market when it comes to recruiting, you may have an aggressive growth plan to realise in the next 12 months or you may already be in the middle of an upturn in business. Whichever it is, you need the best of the best to join your teams and stay with you too.

But what if you don't want to increase headcount but have been losing more employees than normal to your competitors. This could all come down to employer branding. In the recommendation generation, companies are coming under the same level of scrutiny as a high involvement purchase when it comes to candidate attraction. If your employer brand isn't selling you as an Employer of Choice, then you are likely to lose out on the best candidates.

Why does Employer Branding matter?

84% of candidates would consider leaving their current company if another company with an excellent reputation offered them a job (Glassdoor)

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A total of 69% of active job seekers are more likely to apply for a job if the employer in question manages its employer branding (Glassdoor)

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With the UK workforce set to expand, employing and then retaining outstanding talent is a top priority for the retail sector. With an increasing number of opportunities becoming available, candidates will find themselves in a stronger position and businesses will have to work harder to make themselves stand-out in a competitive job market by ensuring a stringent employer’s brand strategy is firmly in place.

10 reasons to invest in your Employer Branding

Is Your Employer Branding Working Hard Enough? | JobHoller

Reduce your cost to hire

Is Your Employer Branding Working Hard Enough? | JobHoller

Increase applications for your jobs

Is Your Employer Branding Working Hard Enough? | JobHoller

Reduce your time to fill vacancies

Is Your Employer Branding Working Hard Enough? | JobHoller

Improve the candidate experience

Is Your Employer Branding Working Hard Enough? | JobHoller

Improve your social media presence

Is Your Employer Branding Working Hard Enough? | JobHoller

Create more engaging content

Is Your Employer Branding Working Hard Enough? | JobHoller

Streamline your internal processes

Is Your Employer Branding Working Hard Enough? | JobHoller

Increase employee retention

Is Your Employer Branding Working Hard Enough? | JobHoller

Increase employee satisfaction levels

Is Your Employer Branding Working Hard Enough? | JobHoller

Create a reputation as an Employer of Choice

How to outperform your competition with Employer Branding

So, we know what it is, what it matters and why you should invest, but what are the most important elements of an employer brand. It's not simply posting a few pictures of people having fun in the office - although fun is good for business - there's much more to it than that. Here are out 5 key ways to stay ahead.

1. Employee AdvocacyLook around your company and you can probably already identify a handful of employees who live and breathe your brand. They are committed 100% and will do everything they can to ensure that the company is a success. You need to harness their enthusiasm and passion and develop them into ambassadors. Imagine their delight to be asked to help promote your employer brand!

2. Careers PageThis is the glue that holds you employer branding efforts together. It should be the place that you direct all potential candidates too, whether that be through a job advert or a social media post. Your careers page can be your jewel in the crown. It's media that's owned by you and you therefore have complete control over its content. Showcase your best bits and get as close to you can to creating a very real feeling of what it's like to work for you, your vision, your values and lots more.

3. Social MediaUnlike your careers page, social media isn't entirely owned by you and reputation and engagement must be earned. It's likely that most of your target audience are spending more than 2 hours a day on social media and where best to get the message out about how fantastic it is to work for you. There's so much you can do with social media and the advertising and targeting options are the perfect solution to get the right message, to the right people, at the right time. You can create videos, blogs, visuals - the only limitation is you. With everything linking back to your careers page, you should also be able to look at the analytics behind it which will help to further hone your employer brand over time.

4. Candidate experienceDon't just focus on the attraction side and forget all about the journey the candidate experiences. If you have put all the hard work and effort into promoting your brand, the you need to have consistency right through to on-boarding. Ensure that you have a straightforward application process and a clear expectation of timescales. Don't leave anything to chance as your reputation can be severely damaged with poor candidate experience.

5. Keep your finger on the pulseThe market is changing rapidly and with millennials set to make up over 75% of the workforce by 2025, you need to keep you finger on the pulse with regards to what they are looking for when considering a new role. For example, more and more companies are offering flexible working, additional training and development and a sense of purpose, or giving something back. All these are influencers for attracting millennials. Make sure that you keep up to date with the changing landscape to continue to stay ahead of the competition.

How to know if it's working

Your offer to acceptance ratio improvesEmployee retention increaseInternal survey results improveTraffic to your careers page improvesYou increase your following on social mediaYou increase the number of employees with an optimized presence on social media.

We're here to help. JobHoller offer a range of employer branding packages to help attract, engage and retain top talent. Get in touch to find a solution that's right for you - 01244 567 967

Connect with us…

Fully Account Managed

Our recruitment and employer brand experts will manage everything for you, giving you advice and inspiration on the best way to attract candidates for your organisation. This option is recommended for those who just don’t have enough time to manage all aspects of their recruitment and careers marketing, or for those that want to make sure they get the most out of their JobHoller sign up!

Set up and Build Service

We’ll get your account set up with your own company profile, integrated Twitter and social wall plus bespoke candidate journeys to make sure your ATS works for you! Our Account Managers are on hand to help so if you ever need any changes or updates we can do it all for you!

Twitter Scheduler

You don’t have to be chained to your desk to make sure your tweets are being seen at the peak times – our Twitter scheduler lets you send your tweets, any time and day!

Content Feed

The quick and easy way to help you populate your careers social media profiles with relevant content, without having to be an expert in marketing!

Employee Advocacy Tool

Getting your employees engaging with and sharing your content has never been so simple! Our employee advocacy tool lets you build multiple campaigns, and measures the results so you can see which employee is sharing the most! Just add your employee’s, choose a unique hashtag and select a reward to help incentivise people to take part!

Dashboard Manager

Manage your campaigns and monitor your results and candidate activity in one place.

JobHoller Jobs

Manage Jobs

Our simple to use job poster lets you post multiple job roles, assigning a candidate journey of your choice relevant to each individual role. You can promote roles to Monster, Dice, Total Jobs, Reed, Jobsite and CW Jobs, either branded or unbranded from £195 + VAT.

Market Trends

Keep abreast of your market and find out the average monthly salary for any job role anywhere in the UK for the last 12 months, making sure your roles are advertised correctly.

ATS Onboarder

Candidates

Easily manage all applications within the candidate dashboard – review CV’s, assign different members of staff, arrange interviews, save notes and feedback, send contracts / documents, safely store secure documents and track the process from application to their probation!

Candidate Journey

Build bespoke candidate journeys specific to your application and interview process – set triggers and email templates to streamline your internal processes and make sure your candidate experience is as efficient as possible.

Application Form

Tailor the experience further and create your own application form for all of your JobHoller jobs – making sure you get all the information you need the second a candidate applies!

Agencies

Manage the recruitment agencies you work with and promote jobs to chosen agencies within a single click. Our agency tools help to block duplicate candidates being uploaded (avoiding the dreaded candidate ownership dispute) and also give you helpful hints including when a candidate falls out of ownership period (and can be onboarded for no fee) and when rebate / replacement terms are due to expire (so you can check-in with your candidate to make sure they’re progressing well before it’s too late to get your fee back!).

Company Profile

The company profile allows you to control and shape the information a candidate sees at that first touchpoint, away from the noise of your corporate site. Build your own mobile optimised careers portal, complete with your branding, company info, live job vacancies, featured blogs to showcase your employer brand and highlighted company perks! Integrate your social media streams and create an ‘InstaWall’ to pull through engaging and relevant content instantly.