T Point is the most popular loyalty program for workingwomen – Net Asia survey

The latest survey on loyalty program for 1,000 working women, conducted by Net Asia, online research provider, finds that the most popular loyalty program is T Point (73.7%), followed by Ponta (69.0%), Rakuten Super Point (49.3%). Among airlines’ loyalty programs, JAL Mileage Bank is the top (10.7%), followed by ANA Mileage Club (10.5%) and Delta Air Line’s Sky Mile (1.3%).

Loyalty program ranking is as follows:

<Online mail order>

T Point (73.7%)

Ponta (69.0%)

Rakuten Super Point (49.3%)

Amazon Point (25.1%)

Recruit Point (13.9%)

<Airline>

JAL Mileage Bank (10.7%)

ANA Mileage Club (10.5%)

Delta Air Line’s Sky Mile (1.3%)

United Airlines’ Mileage Plus (0.4%)

<Electric money>

WAON Point (34.6%)

nanaco Point (32.3%)

Railway IC card point including Suica (21.0%)

<Mobile phone carrier>

DoCoMo Point Service (4.6%)

au WALLET Point Program (4.1%)

Softbank Point (0.5%)

<Electronics retail store>

Yamada Denki’s Yamada Point (22.3%)

Yodobashi Camera’s Gold Point (11.8%)

Big Camera’s Big Point (10.3%)

<Electronics retail store>

Saison’s Eikyu Fumets Point (11.8%)

JCB’s Oki Doki Point Program (3.8%)

Mitsui Sumitomo Card’s World Present (2.4%)

The easiest-to-save point loyalty program is T Point (67%), followed by Rakuten Super Point (64.7%) and WAON Point (52.3%), and JAL Mileage Bank (31.8%) and ANA Mileage Club (29.5%) are ranked in 7th and 9th respectively.

JAL Mileage Bank has more members saving miles in daily life (13.9%) than those saving miles on flights (9.8%), while ANA Mileage Club has more members saving miles on flights (9.8%) than those saving miles in daily life (7.8%).

Tie-ups between major loyalty programs and travel-related services are as follows: