The Big Benefits

Microsites today grace a number of industries. We’ve seen retailers, tech companies, and news publications stand up microsites, all with the same goal in mind: drive attention around one topic, and make a splash in today’s digital, on-demand ecosystem. (See some examples of great sites below.)

They’re owned, not rented web environments like the social networks above.

The Big Problem

While the above values are a dream for marketers, some obvious roadblocks prevent more marketers from leveraging microsites: time, money, and expertise.

Historically, microsites have required a developer or designer’s touch to be worth the effort.

You had to funnel more time, resources, and planning into publishing any project—calling into question the everyday practicality of microsites. Real-time production was a pipedream, and your creative freedom was limited by the inflexibility of legacy content management systems (CMS).

Our builder has already been used by our customers for their real-time contests, campaigns, and long-form content. Our customers have been able to easily incorporate live user-generated content (UGC), social data, and visualizations into their sites without having to take time away from their designers or developers.

Microsite Builder – How It Works

Microsite Builder is available as an add-on for customers with annual Marketing or Enterprise packages. If you do not qualify for either, please view our pricing page or contact us to discuss access.

Contact us to add Microsite Builder to your annual Marketing or Enterprise package. Then, start exploring Microsite Builder by logging into your account and following the steps below:

Click “Microsites” under “Activations” in the left navigation bar.

Choose from our three ready-made themes (note: you’ll be able to customize the layout however way you’d like—these are just to get you started)

Use the left-hand menu to choose from our drag-and-drop sections and zone. Filter through the various visual, text, and HTML sections by clicking on the given labels. Consider using our social media embeds to infuse live user-generated content (UGC) into your site.

Once adding a new section or zone, click into it to begin editing text or adding media. When clicking on a visual or multimedia section, a second edit menu will appear on the right letting you adjust its contents. You can adjust image opacity, background settings (e.g., fixed image, parallax scrolling, full screen), padding, and more from this edit window.

Export the code or preview you site using the buttons in the top-right corner of your screen. When you’re ready, hit “Save.”

Return to the microsite’s homepage to launch your site. In the future, you can also edit or archive your projects from here.

Note: All of our microsite templates are mobile responsive.

Microsites Built with Zoomph

A few of our customers received early access to Microsite Builder and have blown us away with their creations. Below are two microsites that successfully maximized real-time moments and key milestones to drive more online engagement.

While left tackle Branden Albert has since been traded to the Jacksonville Jaguars, the Miami Dolphins published an article early February as an ode to his legacy. Albert, nicknamed “B.A.” and The Dolphins’ “Big Brother,” is both two-time Pro Bowl select and a highly-admired team member.

This 4,500-word piece shares a remarkable tale of Albert’s football career, employing powerful imagery, videos, and quotes to round and animate his story.

The 2016 regular NFL season ended with an incredible victory for the Green Bay Packers. After four consecutive losses and a 4-6 record that diluted expectations of the team making it into the playoffs, Aaron Rodgers famously declared, “I feel like we can run the table.” Sure enough, the Packers made a comeback and headed straight into the playoffs.

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