Transcript

1.
Logo design is an important area of graphicdesign, and one of the most difficult to perfect. The logo is the image embodying an organization. Because logos are meant to represent companies brands or corporateidentities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos. Color is considered important to brand recognition, but it should not be an integral component to the logo design, which could conflict with its functionality.

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Designing a good logo is not a simple task and requires a lot of involvement from designer. It requires clear idea about the concept and values of the brand as well as understanding of theconsumer or target group as marketers call. Broad step in logo design process would be formulating concept, doing initial sketch, finalizing the logoconcept, deciding the theme colors and format.