Scott Jacobson - MIT Technology Review http://www.technologyreview.com/stream/128456/?sort=recent
enCutting-Edge Ads Have Enabled Web Businesses to Flourishhttp://www.technologyreview.com/news/520561/cutting-edge-ads-have-enabled-web-businesses-to-flourish/
<p>Innovations in digital advertising and consumers’ willingness to share their data have made the growth of free and cheap online services possible.</p><p><strong>S</strong>ince the early days of the Web, digital advertising has played a crucial role in its growth and success. Media companies and early online portals were the first to figure it out. They understood that putting up pay walls would limit their appeal to consumers. For the few that reached critical mass, digital advertising worked well enough to build viable, profitable businesses.</p>Tue, 22 Oct 2013 06:00:02 +0000http://www.technologyreview.com/news/520561/cutting-edge-ads-have-enabled-web-businesses-to-flourish/