"I want my Studio
M!" Could that be the slogan of a new all-music channel that's seeking
to rival MTV?

A group of TV and
music industry executives will launch Studio M, a music-video network,
on Jan. 1, Reuters reports. The new network, which has studios in Sherman
Oaks, CA, and Newark, NJ, will have access to 25,000 titles and will seek
to lure viewers away from VH1, MTV and M2, MTV's all-music station.

The goal of Studio
M will be to become a 24-hour operation available in 90 percent of the
U.S., but for now it will offer a four-hour programming block Monday through
Saturday. Besides VJ-hosted shows focusing on country, Top 40, urban music,
jazz and club tunes, the channel will feature talk shows, a request and
dedication program and something called "Wrestle Rock" that combines wrestling
and rock music.