Energy Trust of Oregon

We’ve been the agency of record for the Energy Trust of Oregon since 2010. In that time we’ve handled everything from refrigerator recycling to renewable power. We helped them with the all-important celebration of their 10th anniversary by producing an engaging anniversary video honoring their many successes. And today, we continue to promote efficiency opportunities in the critically important commercial sector. While there’s been a branding benefit, the real fruits of our labor have been the substantial number of kilowatts we’ve kept off the grid.

Northwest RiverPartners

In the Northwest we’re blessed with an abundance of hydropower which positively impacts on our carbon footprint. Still, in the light of newer, technologies, hydro’s perception was waning. Northwest RiverPartners tapped CK to help turn the tide of public opinion. We created the CleanHydro brand name, mark and a series of TV spots plus a micro-site and other materials for utilities to use to extend the TV buy. Turn the tide we did. Just six months into the campaign, research revealed statistically significant gains in positive perception.

Avista Utilities

Most people recognize energy efficiency as a good idea. Fewer of them turn the corner from recognition to behavior change. For Avista Utilities we make energy efficiency actionable. From creation of their energy efficiency brand, Every Little Bit, to engaging college students in the PowerMonger campaign to enlisting homeowners in Avista’s Energy Advisor effort, we have significantly moved the needle. In one recent two-year stretch we upped their number of product rebates by 567%. Our relationship with Avista began in 2005 and continues today.

Northwest Energy Efficiency Alliance

Most of our work for NEEA has been in support of their commercial sector energy efficiency efforts under the BetterBricks brand which we created. In total the work has provided an opportunity to strengthen our integration muscles as we have engaged the commercial building and real estate audiences across paid, earned and owned platforms plus many other channels which we have leveraged with success. Along the way we have helped the commercial sector realize increasingly significant opportunities in the business case for energy efficiency.