Archive for November, 2008

So, anyone who watches a local newscast-pretty much in any market in the country–has seen or experienced the "Eyewitness News Effect." Its the brainchild of a man named Al Primo who launched the fast paced, high story count newscast on WABC TV in NYC in November of 1968.

Now 40 years later-it is ubiquitous, as are the alumnae of Eyewitness news: Geraldo Rivera, Trudy Haines (Philadelphia), Melba Toliver (who I worked with BTW at News 12 Long Island)–and the keystone is to tell the story that affects people.