More From Phillips on Online Merch Sales, Macro Trends

In conjunction with our partners at D1.ticker, Turnkey Search is pleased to present “1.Question”, an audio feature in D1.ticker’s daily email newsletter. “1.Question” features brief interviews with high level collegiate athletic administrators.

In Part II of his 1.Q interview, Learfield Licensing Partners Vice President of Omnichannel Commerce Chad Phillips shares the trends he will be looking for during the upcoming NCAA football season, and reveals the key to online/digital merchandise and apparel sales. He also touches on the growing presence of Fanatics and Amazon, traditional retailers’ efforts to keep pace, and macro trends to watch (see: athleisure).

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