6 thoughts on “A Trade Show mistake most exhibitors and attendees make”

I can’t agree with you more. It is not always easy or convenient but it does make you stand out from your competitors. Some people may not respond or even decline but you never know until you try to make the connection. Great reinforcement!

I know how to make it easy, extremely convenient, and very economical! And Merrill, I know you could help them with some great copy! Let me know if you want to get together so we can help them really stand apart from their competition! Because, we know, the fortune is in the followup!

This is so spot-on. I think as business owners – or entrepreneurs – we think we are bothering people if we follow up with them. I believe this speaks more to our own dislike of random phone calls. As you pointed out, they would probably like to know you at least took an interest in them – even if they don’t want to buy from you. Consider it as just one of the building blocks to building the relationship. Not everyone likes to “sell” – but there is nothing wrong with finding out if there’s anyway you can “help” someone with your services.

It’s a completely different angle on looking at the whole follow up process.