Housing.com and Tata Housing signs strategic deal

The deal is considered to be the biggest of its kind in terms of delivery and scale of services being deployedETtech | December 27, 2016, 11:32 IST

Housing.com and Tata Housing, a subsidiary of TATA Sons Limited have signed a multi-level strategic partnership deal.

Under this, Housing.com will offer a full stack solution by creating an exclusive integrated pan-India brand platform showcasing their current inventory (premium homes as well as Tata Value Homes) as well as exclusive launch of their upcoming projects.

The deal is considered to be the biggest of its kind in terms of delivery and scale of services being deployed.

As part of this partnership, Housing.com will implement a wide gamut of solutions that include interactive tools like Virtual Reality, creation of exclusive content through Housing.com design studio, leveraging Housing News, IREF platforms as well as Housing.com’s events and brand platform.

The partnership will also entail working jointly with Tata Housing to develop new and innovative solutions to manage the home buyer experience across online and offline channels.

This platform will offer users on Housing.com access to an inventory of properties across all major cities in India on a single integrated platform across premium and affordable segments.

As part of this agreement, Tata Housing would also be deploying some of these solutions and technologies on their digital platforms.

Mani Rangarajan, Chief Business Officer, Housing.com said, “Tata Housing is one of India’s most trusted names in the real estate sector and has been on the forefront of leveraging technology in the space. Technology and trust are also two of the most crucial pillars on which Housing.com was founded which makes this partnership all the more special for us. The deployment of a solution of this nature and scale is unprecedented in India and we are certain that it will change the way we buy homes. We have had a long standing association with Tata Housing and look forward to strengthening the relationship in the years to come.”