————– is founded by Ronnie Screwvala, this production house is currently headed by Siddharth Roy Kapur who was the marketing mind behind the movie Rang De Basanti. A) Eros International B) Dharma Production C) UTV Motion Pictures Ltd D) Vishes Films

Platform Release is a concept in movie marketing which means ——————-A) a limited opening in key cinema halls for word of mouth B) Date of release of movie in specific market C) Press meeting held in market to meet the talent of movie D) None of these

A visual image such as a chart or diagram used to represent information or data is called ————-in multimedia technique. A) Illustration B) Animation C) Motion Graphic D) Infographic

The percentage of people who land on a page on a website and then leave without clicking on anything else or navigating to any other pages on the site is called ———A) Analytics B) Bottom of funnel C) Bounce rate D) A/B Testing

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. This is often done in email marketing A) Call to action B) A/B Testing C) CASL D) Churning

Any element of a website that is confusing, distracting, or causes stress for visitors, causing them to leave the page is called ————- A) LTC B) Diction confusion C) Slamming D) Friction

Instagram – the photo-sharing app was acquired by ————-in 2012 when the app had just 30 million users. A) YouTube B) LinkedIn C) Facebook D) Google

This company has done away with the brand name on their logo; their logo is easily recognized as the world’s most popular cafés since 1971. Which brand am I talking about? A) McCafe B) Costa Coffee C) Gloria Jean’s Coffee D) Starbucks Coffee

According this model of buyer behavior, buyer is a rational animal and his buying decisions are totally depended on the concept of utility. A) Economic Model B) Learning Model C) Psychoanalytic Model D) Sociological Model