“I have a website but it doesn’t generate any inquiries.” If you are thinking this, there are two main things to consider: 1) Is your website optimized for inquiries? Just building a website is the first step. But if you aren’t implementing best practices or actively testing and tweaking, the little web traffic you bring […]

The foundation for any great vacation rental website is a platform for analytics. It was the subject of my talk at the HomeAway Summit and it’s actually something I find incredibly fulfilling. Analytics, or the measurement of data about visitors to our website, gives us a window into where our vacation rental business is (right […]

Have you ever asked a perfectionist for something before it’s ready? The artist before the painting is complete? The chef before the dish is properly seasoned? The sister or wife or mother or girlfriend before her makeup is on juuuuust right? (Gosh, I know that one all too well.) Well that’s exactly what I did […]

In getting ready for this year’s VR Marketing Makeover Project, a lot of owners and managers are using this as an excuse to finally pull the trigger and start building a website. (Hooray!!!) And in last week’s post, I revealed the best way to build that site in the shortest period of time. But to […]

The theme for this year’s VR Marketing Makeover is “OK, I have a website…now what?” Winners & Runners-Up For This Makeover Can Be Found Here. If you already have a website, great! We will be publishing a comprehensive set of steps to help build your web traffic, enhance your online reputation, and ultimately, increase your […]

The following is a post from The Inner Circle entitled Vacation Rental Search Engine Optimization 101, which I’ve re-published here on the blog with the Conrad’s permission. ——- SEO. It’s three simple letters. And, yet, it can be the most vexing and confusing element of marketing your vacation rentals online. There’s a lot of fuzzy […]

It costs roughly $1,000 to save someone from malaria. And $10,000 to save someone from AIDS. For a government with limited resources, how should a budget of $10,000 be allocated? Should it save 1 person from AIDS? Or should it save 10 people from malaria? This was the real world dilemma that got me thinking… […]

> Link To Amy Firmani’s Makeover Series > Link To Makeover #2 Contest Submissions Page > Holly and Jeff’s Vacation Rental In Yosemite National Park > Alanna Schroeder’s VR in Kauai > My gang reintegration program in Panama Here is the list of Runners-Up (if you’re on this list, you should have a email in […]