Coopers is reviving its push into home brewing, launching a new DIY brewing extract for the Christmas period.

This move coincides with the growth of sales of brewing kits by Australian supermarkets and a recent media report that global brewery conglomerate AB InBev ( owner of SAB Miller which owns leading competing brands such as Fosters ) has expanded its investments in homebrewing assets over the past year.

Coopers’ release of its ‘Golden Crown Lager’ Extract is a part of the wider launch of the Thomas Cooper’s Selection range of extracts.

The new campaign celebrates Gold Crown Lager, the first lager made by Coopers in 1968, which was a delicate, less sweet beer of the Dortmunder style and created a new market for Coopers when it was introduced.