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Across the US, spring marks the start of the safety restraint campaign. The “Click It Or Ticket” slogan appeared on highway variable message signs and radio and television advertisements. During my daily commute, I passed three signs that reminded me to “Buckle Up”. Although the official enforcement campaign is over, and there are no reminders on the digital billboards, occupant safety and enforcement is always on-going.

Across “the pond” in the United Kingdom, awareness has taken a life-saving focus.

The Sussex Safer Roads Partnership is campaigning for occupants to “Embrace Life” and realize the importance of wearing a safety restraint. The “Embrace Life” video has been seen by millions of people throughout the world, with no monetary penalty.