He said: “It’s really exciting. [Hull] is a massive market that is under-served by high-quality restaurants with many people choosing to go to places like Leeds and York for a distinctive dining experience.

“In 12 months’ time I would like to think [Hull] can surpass the commercial performance of our Fossgate restaurant in York. It’s a massive opportunity.”

Hilton Worldwide will launch its high-end DoubleTree brand​ in the city next year, complete with a destination restaurant and 1000 sq.m ballroom designed to attract conferences and events to the city.

Richard Farrar, founder of Leaf Hospitality, which will manage the hotel, said there was a gap in the city's high-end market.

“There’s a real buzz about Hull and a shortage of premium hotels in the city centre, but the market is robust and continuing to develop,” he said.

“The spotlight is on the city to accommodate a rise in business visits and a steady growth in leisure tourism anticipated as a result of Hull’s City of Culture status next year, and we’re confident of its long-term sustainability as a vibrant leisure and business destination.”

Changing attitudes​

Hull City Council are currently investing a further £80m into the City Centre ahead of 2017, including the construction of a new 3,500 capacity music and events venue.

The 300,000 sq.ft Princes Quay shopping centre will also see a £20m investment to create a new outlet mall and restaurants.

Rob Scott-South, group general manager of Ambiente Tapas, said he was hoped people would re-think their views of the medieval city.

“We’re not just here because of 2017,” he said. “It’s a long-term investment. Generally, there is a perception of Hull outside the area that is not particularly positive, but it’s simply not true.

“We want people to come to our restaurant, to Hull and to the Fruit Market and see what a beautiful place it is.

“We like the idea that, by using our popularity within Yorkshire, we can attract more people to come and see Hull for what it is – a really great place to visit.”