I4C favorites: Social Media Analytics

Social media analytics and their correct use can help inform any organization’s marketing, communications, or campaigning strategies. You can use social media analytics to inform the kinds of things you post on social media platforms by taking an in depth look at what your audiences respond to, how they respond, when they respond, and why.

The following social media tools are some of our favorites here at the Innovation for Change Helper Hub. We like these tools because they range from low cost and easy-to-use from more complex requiring a larger budget and more social media experience. This array of tools also performs a variety of functions and generally include:

Social media scheduling – the ability to post in advance across a number of different social media platforms

Social media monitoring – the option to view how much exposure you’re getting across your different platforms

Social media analytics – the capability to analyze who your audience is, what motivates them, what’s working and not working, and much more

These are our favorite tools, but as technology is constantly changing so are we. We strive in every way to adapt to meet the needs of our community. So which tools are we missing? Which social media platforms and their corresponding analytics are most common or helpful in your region? Please share them with us in the comments!