My NEW Hair Routine

Style: Honestly, I try to let my hair air-dry as much as possible. Mostly it's because I'm lazy, but it does really help my hair stay healthier. But when I'm in a rush and need dry hair fast, I love my Chi BlowDryer. It works...

Oak Ridge Quiz Bowl State Winners take the Gold in Texas Cosmetology Quiz and are invited to appear at an upcoming Houston Armstrong McCall Show!
The annual Texas Cosmetology Quiz Bowl was held at the Corpus Christi, Omni Bay Front. Five recent graduates of Oak Ridge...

"Summer" and "smooth hair" have come to be known as antonyms, and there is little we can do to stop frizz from happening on the hottest—and most humid—days of the year. Our editors have done the grunge work for you, and discovered which products work and...

Pressing your hair between two scorching-hot plates sounds like a recipe for a dried, sizzled, frizzy disaster—and with the wrong flatiron, it can be. But using a good one can mean straight, shiny, silky hair that looks like you just left the salon. These 12...

I have been super busy lately and that’s because I have a business trip coming up next week for a blogger summit, more on that later, and I have been writing out my packing list. I forget everything, so being a list maker helps me...

The Magic Touch
Joining the world of touch-screen tech, Farouk Systems Inc. has introduced the CHI Touch 2, a touch-screen blowdryer. The lightweight dryer has a compact design, slip-resistant finish and sleek style.
Blowouts can be tailored to hair’s texture in order to achieve high shine, increased...

Have you seen those crazy photos popping on social media lately showing contouring in clown like faces? They’re everywhere all of a sudden! And on first glance it seems crazy, but there may be some real benefits to it after all!
Here are some great tips...

Farouk Systems proudly hosts their annual 2015 biennial Global Conference at the Moon Palace Resorts in Cancun, Mexico on September 18-22. The President of Farouk Systems, Basim Shami, son of founder Farouk Shami, explains to ESTETICA the importance of this extraordinary beauty event.
Educators will provide...

Not all of our clients are into messy, beachy and tousled. For many, glamorous, Old Hollywood waves will never go out of style. This look from Farouk Systems is the epitome of glamour—smooth, voluminous waves that won’t quit. How can you achieve this style in...