PRODUCT FOCUS

90s SKATE BRANDS

By Lakeisha Goedluck, 19 November 2017

For the past year, the stylish set have been preoccupied with the 90s skate scene. From wide-leg pants to laid-back checked shirts and graphic-print long-sleeved tees, standout pieces from the decade have been donned by street stylers everywhere. So, if you want to get on board with the style, here are the old-school brands you need to know that have continued to roll out the best skatewear staples.

Started back in 1991, Volcom is the brainchild of Richard 'Wooly' Woolcott and Tucker 'T-Dawg' Hall – two friends fanatical about board sports. Headquartered in Costa Mesa, California, the brand has built a solid fan base thanks to its innovative designs and community vibe. For its latest offering, the label’s produced a line rife with relaxed shirts and hoodies featuring its iconic stone logo.

Pictures: ASOS

When Element Skateboards was founded in America back in 1992, the brand’s ethos was simple: to be the best ‘in the most honest and ethical way possible’. Ever since then, the label’s been supplying skaters the world over with boards and slick apparel. This season, check out its range of logo-centric designs – a denim coach jacket and long-sleeved top with rainbow typography serve as particular highlights.