They call her Eileen Leeds...

Eileen is all about designing information in a manner that is friendly and direct.

She has worked at

Hearst Connecticut Media for over 3 years (to present)

New York Daily News for 13 years

She has also developed designs for consumer hard goods and visual content for numerous corporations that connect with the mass market consumer, including the American Red Cross Blood Services and Target Stores creative products studio.

Eileen attended Fashion Institute of Technology in New York, and received a Bachelor of Arts degree - with a specialization in Illustration.

Eileen has changed her name from Eileen Fitzgerald Smith | E Fitz Smith | efitzsmith.com to her new name - Eileen Leeds. That name has got a bucket of 'E's in it! Eileen is also a pretty good illustrator.