This dissertation focuses on the relationship between advertisers and their advertising agencies, in an effort to understand what drives advertiser's satisfaction in this relationship which can have considerable impact on ...

This study concentrates on B2B (Business to Business) electronic commerce which is used by many companies in Turkey for purchasing and selling goods over the internet by connecting B2B portals. It is known that during the ...

Today, the acceleration in globalization and competition has given rise to an increased emphasis for MNEs in managing their international human resource base. One of the most important concerns for MNE subsidiaries is ...

Mobile services provide companies with a strong marketing potential, because mobile technologies enable brands to have a direct communication with consumers, regardless of time and place. Therefore, mobile marketing brings ...

The dynamics of industrial agglomeration across the regions and the reasons for such agglomeration have been the focus of interest particularly in exploring the effects of economic integration of regions on the spatial ...

Collaborative supply chains have been receiving attention of the academic researchers, especially, for the last decade. The challenging conditions of the prevailing global competition has raised the necessity of designing ...

The dissertation focuses on disclosing the link between objective bargaining criteria(i.e the inflation rate,labour productivity,comparative wages and ability to pay)and the realized wage outcomes in Turkey. The extent to ...

Literature regarding human and computer interaction is enormous in size. Since computers have strated to play an important role in our everyday life, researchers have focused om improving the interaction between these two ...

This dissertation studies mobile marketing, the permission and user attitude for acceptance of mobile services by consumers accessed mainly by mobile phones. The objective is to analyze the factors affecting consumer ...

Consumption of food and beverages always holds a place at the top of the list when we analyze the daily habits of consumption of human beings. The different behaviors of consumers towards food and beverage products force ...

Since year 2000 Mobile Services or in other words Value Added Services are continuously growing. Business priority at the emergence of these services has been to launch as many services as possible, regardless of the profits ...

The value relevance of accounting information has been a subject of intensive academic research in the last two decades. By definition, any type of information is value of an asset. Going forward from that definition, many ...

The iron and steel industry is one of the leading industries in Turkey. By means of capacity and volume in international trade, Turkey is among the leading countries in the world. Therefore sustaining the competitiveness ...

This thesis examines if the Merton's structural model for corporates can be extended to emerging market sovereigns such as Brazil,Mexico,Turkey and Russia in a comparative perspective.For utilizing extended Merton model,the ...

This study seeks to examine the extent to which internal factors affect the competitiveness of professional service firms. A case of Turkish advertising agencies is selected because of advertising industry's highly knowledge ...

The significance of IPO underpricing has attracted many researchers' attraction in the past decades. This study addresses the IPO mispricing phenomenon in Istanbul Stock Exchange (ISE) market, and aims to provide additional ...

Corporate governance can be defined as a process whereby business organizations take decisions.Corporate colapses that have been experienced undetermined the trust in corporate sector. Corporate governance emerged as a ...

Since Human Resources Management (SHRM) is generally accepted as a potential tool for creating a unique and permanent competitive advantage out of company's Human Resources, essence of it is well documented at the international ...

This thesis focuses on disclosing the factors that affect the Research and Development (R&D) collaboration between Multinational Enterprises (MNEs), and their Turkish partner firms, in the automotive industry. Following ...

The latest marketing theories and researches have showed that for understanding the complexity of service organizations and ensuring their long term success, the key point of success is the customer. Also the related ...