How Readers Get to News Sites: Social, Search and Direct

Another ad stats article from a couple of weeks ago. Nothing new here:

converting social media or search eyeballs to dedicated readers is difficult to do.

The data also shed light on new audience approaches. The strategy of Buzzfeed, for example, is very different from that of traditional news organizations. It is not built around building a loyal, returning audience. Instead, it is built around “being a part of the conversation,”