"We're never going to chase price for people who don't offer the same value of product that we have," AT&T's telecom head John Stankey said at Merrill Lynch's telecom stock conference today.

Stankey echoes similar remarks that Verizon CEO Ivan Seidenberg made at the conference yesterday.

"I think our customers are gonna look for a little more than just price," Seidenberg said. "Are we going to chase price? I don't think we have to. I don't think we ever have, and we never will."

We wish both men the best, but if Sprint cuts unlimited-access plans to $60-$80, as some have suggested it might, Verizon and AT&T could have a tough time selling theirs for $100, no matter how good their service is.