The most awaited predictions for the media and advertising industry will be revealed at the Pitch Madison Media Advertising Outlook (PMMAO) 2014 on February 19 in Mumbai. Over the years, the survey has become the advertising and media industry’s point of reference for data and analysis.

Adi Godrej, Chairman, Godrej Group will deliver the keynote address on the occasion. Into its tenth year of publication, the Pitch Madison Media Advertising Outlook 2014 report will showcase the industry facts and trends that have evolved over the past year and predict the trends for 2014. It will throw light on how different media, including print, radio, television, internet, outdoor and cinema have performed in the past year and expectations from this volatile industry in the coming months.

Adi Godrej, one of most renowned names in the business fraternity, will bring his wealth of experience as the keynote speaker. He will provide insight into the success strategies, precautions and trends for 2014.

Last year, Anand Kripalu, Managing Director, Cadbury India had delivered the keynote address and had shared the five-point success formula of the company. According to Kripalu, “The big deal about setting the ambition is that it is the hardest thing. It is not a science. It is a science plus dream. If an ambition is set too low, it might lead to under performance and too high ambition brings with itself the chances of failure.”

At the PMMAO 2013, Sam Balsara, Chairman and MD, Madison World had shared his optimism and said, “Because we are not pessimists, we expect new advertisers, new marketers and new categories to enter the media advertising space. Rural consumption is going up and modern trade has increased.”

He added, “India is the 12th largest advertising market in the world and the fourth fastest growing market on advertising grounds. However, the country still continues to be under-advertised, suggesting that advertising still has scope to grow.”