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bluekiwi Launches First All-In-One Social Business Software Suite

Only bluekiwi Delivers an Enterprise-Class Solution That Integrates Employee, Customer, and Social Media Into a Single, Powerful SaaS Solution

PARIS--(Marketwire - June 14, 2010) -

Company News

bluekiwi, the European leader of Social Business Software, today announced the first All-In-One Social Business Software that lets companies embrace and integrate employees, partners, customers and web-influencers' interactions into their activities.

bluekiwi had record-breaking year-to-date growth of 40%, signing on customers like Allianz, Total, Louis Vuitton Malletier, SFR, GDF and Suez. 75% of customers are located in France, 20% in the rest of Europe and 5% in the US with revenues in Professional Services (33%), Manufacturing (29%), Government (21%), Financial services (9%), Publishing and media (8%).

The company has expanded global operations to the United States, opening its San Francisco office in Q1, to further invest in its strong US-based customer growth.

Market Perspective

We are at a tipping point. The majority of business interactions now are occurring outside of company-controlled channels, and companies must adjust the way they do business to adapt and engage these outside channels to drive growth and keep customer satisfaction high.

By making Social Business an important element of their strategies, companies are better positioned to achieve a stronger and more differentiated market position, provide superior service, lower operational costs and attain a competitive advantage.

2010 is the year for Social Business Software based on a transition from stand-alone point products to those more-integrated with business functions and customer-focused value. Broader international adoption of communities and social networking tools are driving more mainstream adoption.

Software as a service (SaaS) delivery also continues to be a key factor for adoption. Between the 80 vendors that Gartner tracks for this marketplace, more than 50 provide social software through SaaS delivery. For 2007 and 2008, the contributions of SaaS and on-premises delivery has remained essentially stable.

Product Detail

With bluekiwi's new release, companies can now use one product for all their internal & external social operations.

The bluekiwi Summer '10 release includes three important enhancements:

1. Channels

A simple and efficient way to unite your internal network with people in public networks like Twitter and Facebook. Just plug a live stream from an external social media account, identify and select key conversations that need reactions, build and manage answers with the right people, and invite them in your communities.

2. Unified activity streams

bluekiwi Summer'10 adds a unique real time dashboard to follow updates the moment they happen wherever they come from. Manage conversations, hide, notify or comment with a breeze without leaving your dashboard. Filter the stream to focus on specific groups, communities or channels. Select where to put your attention by following / unfollowing places where conversations happen.

3. Role based interface

bluekiwi Summer'10 has different tools for different people. Key pages can be customized with widgets to welcome and engage users the right way. Start internal groups with your co-workers, open external communities, follow people on twitter. You can open conversations to bring all them closer to your business.

Now, if you want to fully experience this new version of bluekiwi not only as a member of our external network but by having your own instance of bluekiwi, a free and unlimited version of bluekiwi Summer 10' Edition will be available from our website June 14th. With this new free version, you will be able to set up your own Internal Social Network, build an External Community, and harness the increasing power of Social Media (Twitter) directly from one solution, with no limits on number of users.

Supporting quote

"Your internal and external network is your most valuable asset to increase your business. Using your network, your company can accelerate open collaboration & strengthen relationships with key-audiences. Social Business is not only an alternative to the old way of doing things, it's an entirely new approach of Business.

The Social Business is here to stay and now that the experimentation has already proven big gains, companies have outgrown their cobbled-together pilots and are looking for a single enterprise solution like they have in other application categories," said Carlos Diaz, CEO, bluekiwi.

About bluekiwi

Are you ready for the social business generation? bluekiwi makes it easier for organization to engage and interact with their employees, partners, customers and web-influencers. Using bluekiwi, companies can set up their Internal Social Network, manage vibrant External Communities, and harness the increasing power of Social Media from one solution. bluekiwi couples the innovation of Web 2.0 with the stability of a true enterprise-class platform. Our SaaS model allows us to provide an always up to date and Best-of-Breed solution at a much lower cost and without any technical constraints.