You can use social media data to more deeply understand the intent of your users. – @JonRenteria
You can use Social Media data in combination with search data to more deeply understand the intent of your users. – Jonathan Renteria
While views of your content on Social Media sites are harder to quantify, or tie to your website analytics, the bottom line is that Social Media activities are a perfect way to put more eyeballs on your content. – Adam Piotrowski

SEO and Social Media are like a plumber and a gardener. They both are necessary to get things done. – @Expert_Dojo
SEO and Social Media are like a plumber and a gardener. They both are necessary to get things done, but when you can get them to work together, really special things can happen. – Brian Mac Mahon
Since Google and Twitter now have an agreement, tweets are flowing through to the Google search results database. – Eric Wu

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How to increase your Google page rank
Promoting an event related to a topic that you would like to rank for is a good SEO tactic. – @EYWu
“Query deserves freshness” is a component of the Google algorithm that determines whether a search term should return news or encyclopedic type results, based on a number of factors, including the current volume of searches. – Eric Wu
Promoting an event related to a topic that you would like to rank for is one tactic. Marketers can leverage QDF to reach the top of a listing for a very competitive term by making Google understand that your content for a term is based on a search trend, as opposed to a one-time-event. – Eric Wu

Continuing to post after an event is over is another way to stretch out the usage of your keywords. – @EYWu
A smart marketer may pace the news coverage for an event our over a long period of time to compound their usage of the keywords related to that event. Or, they may use Social Media to engage influencers who may talk about your event over time. Continuing to post after an event is over is another way to stretch out the usage of your keywords and leverage QDF. – Eric Wu

Local SEO tips for Google

Google is highly local. This is because they are in the business of returning results specifically tailored to individual searchers. – Matt Young
Use keywords that you want to rank for in title tags, descriptions, heading tags and throughout the content, as well as in additional pieces of content on your site. – Matt Young

To check your site to see if your keywords currently appear in title tags, descriptions, and heading tags, navigate to your page and use the “Crtl U” in Chrome to pull up the list of code pertaining to your site. – Matt Young

There are several sources of free SEO tools that can be used in addition to “Ctrl U” in Chrome to verify that the proper tags and descriptions are in order: SEO Tools from Excel is one, Screaming Frog makes another. – Matt Young