Adam Yang For Judge

Brief:Execute a Social Media Campaign for client’s Judicial campaign. Goal was to increase brand awareness and understanding to the people of Ramsey County, MN.

Case Study:“Adam Yang for Judge” is a candidate who was running for Ramsey County’s Judge Seat #11.To increase awareness of the client, we had to understand where and who voters are.

We used Facebook’s insights to figure out the demographics of the people of Ramsey County, how many people in each town there were and what they were interested in.

We found out that: - People wanted more information on who Adam Yang is. - We could target each town and the people that lived there directly. - 490,000 out of 547,974 people of Ramsey County could be reached on Facebook and Instagram

Our Execution Plan:The biggest thing that we found to do well is storytelling. Stories are what sells. So, we wanted to focus on two types of content to get Adam Yang for Judge’s story across.

We created five Large videos to let the people of Ramsey County know who Adam Yang is and what he stands for. View them down below or above.