Unveiling Japan: New Themes in Travel & Tourism

Get the inside scoop on tourism in Japan as Chiara Terzuolo and Rie Miyoshi, two travel industry experts, discuss how Japan is promoting tourism in the run up to the 2020 Tokyo Olympics, as well as new business opportunities in the industry and their top picks for Golden Week.

Japan is currently on a huge drive to increase tourist arrivals to 40 million people by the time of the 2020 Tokyo Olympics, up from 25 million in 2016. But its efforts are hampered by a lack of understanding of how to promote itself and create the right circumstances to increase inbound tourism.

Meet two experts with inside knowledge about this very issue: Chiara Terzuolo, regional marketing manager at Veltra, an online travel provider specializing in tours and activities, and Rie Miyoshi, creative content producer at Outdoor Japan, a travel company promoting Japan to inbound visitors.

Join Rie and Chiara for a candid discussion on some of the issues Japan faces in promoting inbound tourism and find out how it’s working to develop tourism in a sustainable manner. We’ll also take a look at business opportunities in the industry and get insights from our panelists on their top picks for Golden Week!

Chiara Terzuolo

Regional Marketing Manager for an OTA by day and travel/food writer by night, Chiara lives and breathes content and travel (and coffee). A Tokyo resident since 2011, she has worked in various sectors including business school recruitment for IE and online advertising sales at Criteo, all while freelancing as a writer.

Rie Miyoshi

Born in Malaysia and raised in Japan, Rie Miyoshi combines work and play by promoting and exploring Japan’s all-season outdoor playground. After working in the public relations field in Hawai’i, she moved back to Japan in 2014 to join Outdoor Japan Media as creative content producer and media coordinator.

Outdoor Japan Media is dedicated to promoting outdoor activities and local off-the-beaten paths in Japan to inbound visitors, whether it is through our magazines, online video content or on-site production. We publish Outdoor Japan Traveler, a quarterly bilingual travel magazine, and The Surfers Journal Japan.

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