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Church Marketing Blog

Church marketing personnel need to be up-to-date with the latest church marketing strategies and resources to successfully implement the church / parish marketing plan. This church marketing blog enables church marketing personnel to engage in blog discussions relating to the church marketing issues of today. The 'Church Marketing Manual for the Digital Age (2nd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

'Love is the Meaning of Life. God is Love. God is the Meaning of Life'
is the theme of my latest book, which I am currently writing.

This School Church Marketing website by author Bryan Foster now has a webpage titled - LOVE.

On this LOVE webpage I will continually add various extracts from the new book. These will take the form of articles.

Fourteen articles so far are as seen on the LOVE webpage on this website:

Family Love - the Greatest and Strongest Love of All
Love is Social Justice for All
Love One Another as I Have Loved You
God is Love - Love is the Meaning of Life - God is the Meaning of Life
Love - Through a Natural Oceanic Experience
Love and Forgiveness - Essential for True Love!!!
Love is the Meaning of Life - Human Frailties Get in the Way
There is a God - Through a 25th Birthday Experience
There is a God - Through the Two Perspectives of Faith and the Historical / Cultural / Lived Experiences
Love Changes All
Love is ... Celebrating the Success of Others
Love is Giving - Australian Mateship Wins Out in Flood Covered Queensland
The Love of Priests and Pastors for Their Communities

The 'Love is the Meaning of Life' blog post written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed)
- the paperback and ebook manual for Church communications and
marketing personnel - 304 pages of easy to read and implement summarized
points, which allow for a considerably large number of quality
stategies and examples to be detailed and available for church marketing
personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

Comments

The difficult, challenging question posed by an interviewer will often occur at a media interview - it needs to be responded to during the interviewor shortly afterwards.

The last resort is the, "No comment," response. If time is needed to
gain an accurate response, then advise the interviewer that you will
find the answer and get back in as reasonable time as possible.

In theChurch setting this can be quite a challenge,
particularly when church personnel are not experienced to receive such
requests or skilled with the necessary response techniques. There is
also the inherent fear of damaging the Church's hard earned reputation
if the response is incorrect or not given in a credible way.

Below is a suggested response for the Church marketing personnel. This includes:

• Being prepared for the interview and anticipating negative questions
• Interview techniques to assist

* Have an eexperienced expert media / PR advisor working closely with you and your church through these difficult times. These people be church employess or outside consultants.

Be Prepared - A Response Method

• Anticipate the sort of negative questions which might arise and prepare good responses.
• Have your key 3-4 positive points you would like to make.

It may also be necessary to make arrangements with the interviewee prior
to the interview, and before the journalist arrives, that the Church
Marketing Manager would interject respectfully if the interviewee was
getting particularly stressed or confused during the interview. This is
particularly necessary if the person being interviewed is a child /
student. There is always a duty of care to assist the child firstly and
respond to the interviewer only secondly.

Key techniques during the interview when asked a difficult question requiring a response are usually:

1. Acknowledge the weakness (apologize if needed)

2. Agree that plans are afoot to improve the situation

3. Continually revert back to the 3-4 key positive points you want to make.

The Serious or Controversial Issue - Interview

Dealing with a serious or controversial issue involves having staff well
trained with important interview techniques. These techniques are
usually coordinated by the church's authorities who have qualified staff
to train urch personnel.

The techniques above would often form the basis for such difficult
interviews. These interviews often result from alleged controversial or
illegal incidents, involving staff or parishioners.

These days the difficult media question is a stock question of the
journalist's profession. There is nothing better for a church's
reputation when these questions are responded to well and those being
informed through the interview see a professional approach being shown
and implemented. Be informed, prepared and skilled with the various
interview techniques.

The 'The Difficult Media Question During an Interview - a Response' blog post was written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed),
- the paperback and ebook manual for Church communications and marketing
personnel - 304 pages of easy to read and implement summarized
points, which allow for a considerably large number of quality stategies and examples to be
detailed
and
available for church marketing personnel - with copyright
remaining GDPL. Book available from Amazon.com and Createspace.com and all good bookstores.

Comments

e-Books are a great addition for church marketing personnel - to offer the detail often lacking in everyday marketing campaigns. This option is also one of the most difficult forms of marketing your church or parish. Considerable content and time is needed for success. The author also needs time to write the text.

The publication stage may be simple and be just a pdf, which can either be uploaded free or sold though the parish website. Or it may be of a high quality through such companies as Amazon and its subsidiary CreateSpace or a variety of other outlets. A quick internet search would help. Church marketing through these outlets takes on a whole new dimension.

A high quality e-book would have between 300-400 A4 pages, whereas an average e-book would be a minimum of about 100 pages. Poor e-books would be below 100 pages - unfortunately, too many internet authors fit into this category these days, and hence make it difficult for the good authors to be seen as highly creditable in the marketplace. These books would be written with the purpose being to inform the reader in a detailed way of how to achieve whatever the aims were being offered for each church marketing e-book.

e-Books can be continually updated and uploaded to various websites for placing in the internet market. This is a huge advantage over everyday hard-copy textbooks, which usually take many months before publication! My e-books have been updated between 2 and 3 times each. These were then uploaded abd offered for sale - literally the day each was finally edited and approved!

Each parish should seriously consider whether they have the content regarding their parish, which they would like developed into an actual e-book for publication and sale on the parish website. Content would include all the parish has to offer at all levels, from new born to aged care and subsequent activities.

My suggestion for the most successful way to succeed with giving thorough detail in the marketing field is to write the e-book in a summarized point format. This allows for a large variety of topics to be covered. It also allows for the reader not to be overawed by copious amounts of words on each specific point being made. Summarized points are often more easily read and often easier to interpret and understand. The page layout is also far more conducive and attractive and therefore should appeal to more people and hence be more successful overall.

The marketing e-book is becoming very quickly a necessary marketing tool for the contemporary marketing personnel in today's digital world. The detail it gives can be very successful when combined with an appropriate writing format - particularly the summarized point format.

The 'The e-Book - a Strategy for Church Marketing' blog post is written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed),
- the paperback and ebook manual for Church communications and marketing
personnel - 304 pages of easy to read and implement summarized
points, which allow for a considerably large number of quality stategies and examples to be
detailed
and
available for church marketing personnel - with copyright
remaining GDPL. Book available from Amazon.com and Createspace.com

Comments

The Contents listed below are from the Church Marketing Manual for the Digital Age (2nd ed), 2011, by Bryan Foster. This is a 304 page paperback and e-book written in easy to read summarized format. The author has 20 years marketing experience in leadership roles within the Church and Catholic education.

Video uploads including You Tube
Uploading Video to Church Website
Uploading Video to You Tube
Instructions to Embed Video
Instructions to Embed Video on Your Site Using Example

Skype Why Skype as Part of the Church Marketing Plan?
Skype Explained

Chat Rooms Hotmail in Windows Live Sample
Benefits of ‘Chatting’
Chat Room for a Church
Sample Chat Room
Overview of Windows Live Messenger
Download Other Aspects of Windows Live
Sign Up Process
Get Chatting

Powerful Stakeholders
Insiders’ Views
Diplomacy
Confidence in the Church and Parish
Parish’s Reputation is Paramount
Nielsen Survey Results and Extrapolation

Parish Open Day
Overview
Reasons for Attendance
Strategies
Promotional Materials
Best Time
Venues
Uniformity
Addresses
Parishioner and Parental Involvement

Church - School Relationships
Improved Church – School Relationships
Church Leadership
Parish Engagement
Priests
Parish – School Liturgies and Groups
Other Key Church Personnel Engagement
Improved School – School Relationships
Strategies to Build Stronger School – School Relationships
Priests Publicly Support Schools
Principal Intervention for Non-Supportive Staff and Parents

Feeder School Visitations
Introduction
Role of Priests
Role of School Staff
Year Levels Visited
Presentation Overview
Room and Facilities
Preparation Before Visitations
Preparation on the Day
Sample Visitation Presentation Agenda

Traditional Media
Do not be Afraid of the Media. Be Respectful.
Positive Relations
Church Contact Person
Media Release
Direct Contact with Media Outlets and Journalists
Balanced Relationship Needed
CMM’s Availability
Be Careful – Do Not Seem Uninterested

Creating a Radio Advertisement + Instructions + Sample
Overview for Success
Scripts
Readers / Voice
Recordings – CMM Role
Recording Cautions
Live Reads and Other Cautions
Recordings for Church Community / Website / On-Hold
Copyright
Campaign Advertisement Play Time

Television Advertising
Beware the Challenges
Quality
Large Cities
Smaller Cities and Towns
Television Station Advertising List – Learn from …

Creating a Television Advertisement
The Proposal
Professional Quote / Presentation Proposal
CMM and Advertisement Preparations
Include Parish Personnel and Facilities
CMM’s Role in Production

Action Plan Activity

Conclusion

Glossary

Bibliography

Index

The 'Church Marketing Manual for the Digital Age (2nd ed), 2011, by Bryan Foster - CONTENTS' blog post written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed),
- the paperback and ebook manual for Church communications and marketing
personnel - 304 pages of easy to read and implement summarized
points, which allow for a considerably large number of quality stategies and examples to be
detailed
and
available for church marketing personnel - with copyright
remaining GDPL. Book available from Amazon.com and Createspace.com

“
Anyone who is interested in developing a successful school marketing plan will find an excellent and user friendly resource in - School Marketing Manual for the Digital Age (3rd ed), written by Bryan Foster.
The wealth of experience, knowled..”