CURRENCY

Undone has taken on a challenge to re-create a series of ‘Undone Made’ artisan gradient watch dials, which were popular back in the 1960s in European markets. Taking the ‘100% Undone’ approach, the team will reveal exclusive production footage of the Mystique dials, which involved a meticulous twelve step labor-intensive process, from start to finish.

Our Philosophy: 100% Undone

UNDONE is the world’s leading custom watch label, founded by a team of dedicated watch industry veterans, craftsmen, designers and programmers. Every timepiece is proudly made-to-order within Undone’s facilities. Integrated in-house operations include research and development for products and packaging, components production, assembly, quality control and fulfilment. The team believes this is the only way to democratize custom made products, which proudly reflects the UNDONE way of doing things.

TAP PLANET TO EXPLORE

An eclipse is an astronomical phenomenon where celestial bodies align perfectly. Comprised of a radiant Sun bestowing life and vitality and a solemn Moon for social recharge, a perfect balance is achieved. Shine with the strength of a thousand suns - Be mysterious as the dark side of the Moon.

The Undone Mystique’s release is also an act to raise consumer awareness about production outsourcing that many ‘Swiss luxury brands’ have been practicing. These corporate owned entities are merely exploiting consumers who have a lack of information, by leveraging the ‘Swiss Made’ mark and its associated heritage, in return for unjustifiable profit margins. Only via Undone’s integrated operations, the actual material and production costs can be controlled and optimized. This explains how Undone has been delivering products of great value, without sacrificing quality.

“The new Mystique Collection is not only a product release, but also a reflection of Undone’s innovative and rebellious trait. It is a social movement backed by worldwide watch enthusiasts.”

By Michael Young, Co-Founder of Undone

The Undone Mystique’s release is also an act to raise consumer awareness about production outsourcing that many ‘Swiss luxury brands’ have been practicing. These corporate owned entities are merely exploiting consumers who have a lack of information, by leveraging the ‘Swiss Made’ mark and its associated heritage, in return for unjustifiable profit margins. Only via Undone’s integrated operations, the actual material and production costs can be controlled and optimized. This explains how Undone has been delivering products of great value, without sacrificing quality.

“The new Mystique Collection is not only a product release, but also a reflection of Undone’s innovative and rebellious trait. It is a social movement backed by worldwide watch enthusiasts.”