yup. Jarden Corp, Pure Fishing's parent company was bought. Apparently Jarden and Rubbermaid have many products in the home goods category. Be interesting to see what happens to fishing in this new mega corporation

Sadly, I'd venture to say this doesn't bode well for Pure Fishing. In the big-biz cut-throat world of today, Newell was shutting down a competitor by assimilation. I'm betting that the Outdoor Solutions arm will be nothing more than a nuisance to them - taking up valuable capital and molding capacity.

I seriously doubt that they would just can neglect such valuable brands, despite their relative size to the overall corporation. Newell will likely start marketing Pure Fishing for sale to industry leaders after the merger is finalized. Heck their phone could already be ringing.

I seriously doubt that they would just can neglect such valuable brands, despite their relative size to the overall corporation. Newell will likely start marketing Pure Fishing for sale to industry leaders after the merger is finalized. Heck their phone could already be ringing.

this is what I foresee... Sell the out door arm for and get an almost immediate return on the investment.

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"I'll never mess with bee's or wasp anymore, and I'll never gig another beaver..." Words from a man who learned things the hard way