Social media marketing Courses, Certification & Training in Chennai

Social media marketing Courses, Certification & Training in Chennai

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About

Why should you do?

Who should do?

Social Media Marketing is the method of using social media sites and platforms for the promotion of services and products. It has changed the way people communicate and interact on the internet, providing excellent scope for businesses to market their services or products. Also, the number of career opportunities have increased over the years as more and more companies are looking to profit from social media.

Professionals in social media marketing can start their career as a Social Media Executive, Content Executive or Junior Copywriter. A certification in social media marketing can help these professionals to successfully make a career jump as a Social Media Manager, Senior Copywriter, Social Media Analyst/Strategist, Content Strategist, Marketing Manager or Brand Strategist.

The numerous advantages of social media marketing are:
• Through social media, brands can improve their visibility and engage with a wide range of consumers.
• As social media increases brand value and visibility, businesses can have a better conversions-to-leads ratio as compared to outbound marketing.
• Most social media accounts are free to use and the paid promotions also cost relatively lower than other marketing tactics, providing better return on investment.
• Businesses can connect with the consumers directly, leading to better customer satisfaction.

Whether you are a fresh graduate or a professional who has started his/her career journey, a certification in social media marketing will establish you as an experienced professional.

Also, according to a Naukri survey, 67% of the recruiters mentioned that they prefer certified candidates and are also willing to pay higher.

Outlined below are some of the reasons why you should do a course in social media marketing:
• You can enhance your current profile and resume with a certification. Crack social media interviews successfully
• A certification can improve your career and get you a better salary, better job opportunities or even a promotion
• You will acquire skills that are globally accepted and make you stand out as a certified professional
• You will get in-depth understanding and hands-on experiences on the various methods of social media marketing
• You will learn the various tools which can improve your social media marketing plans
• You will be able to get an idea of how to interact with present and potential customers on social media through this certification and improve customer satisfaction

If you want to be a seasoned social media marketer, you need to have the following top social media marketing skills:
• Understanding of various social media channels like Facebook, Twitter, Instagram, LinkedIn, etc.
• High-level creativity and content curation skills.
• Advanced communication (written and verbal) skills.
• Good knowledge of social media analytics and KPIs.
• Proficient in relationship building and community management.

Frequently Asked Questions

1. What is the most powerful social media marketing strategy?

Social Media Marketing is a way to get more traffic or attention via social media sites. You can use various social media channels to build and optimize your social media strategy as per the activity of your audience on these channels. These platforms foster custom targeting of prospective customers. For instance, use Twitter to share short messages or “updates” about your business. Use Facebook to promote small business for product or event advertising. Use AngelList to raise some extra funds for your startup. You can use Linkedin to list your business history, core objectives, customer recommendations and skill. Instagram on the other hand adds more visual appeal and eliminates clutter..

2. How to land a job in social media?

Social media job vacancies have proliferated at a blistering rate. Courses and qualifications can actually add value to your knowledge and resume if you want to apply for a social media job. A degree in journalism adds points for junior social media roles. Whereas, companies prefer candidates who demonstrate evidence of having gained traction i.e. higher engagement in terms of followers, likes, comments, and shares. While there is no perfect way of carrying out social media promotions, there are multiple people who are doing it very poorly at present..

3. Who can take up Social media marketing Courses, Certification & Training?

If you want to generate direct sales or you are offering a form of customer service, you can build relationships with customers to boost loyalty through social medi content you publish and the activities you participate in on the social Web..

4. How much salary does a social media marketer get in India?

The average salary of an Indian social media marketing manager can be between 40,000/month a lakh per month. This depends on experience and also on the size or type of organization you work for. If you want more money, you can choose to freelance. Freshers can earn anything between 20,000 to 30,000 per month, again depending on the organization size and their own qualification..

5. What is social media marketing and how is it different from digital marketing?

Social media is a buzzword used for various sites that are used to carry out social actions and build connections online. Like Facebook is a full-blown social networking site. It not only lets you share updates, photos, joining events and but also carry out paid promotions of brands through ads. Digital marketing comprises of online marketing, social media marketing and mobile marketing. While digital marketing is the application of multiple digital channels to build awareness and promote a business/product as well as services to a target audience, social media is dependent only on networking platforms..

6. How to measure the ROI in social media?

You can measure ROI with the help of three metrics on social media:
● Number of traffic sources
● Network size which means your total visitor/follower/fan count
● Comments received in posts
Other metrics include leads, engagement details, bounce rate (or unfollows/dislikes/downvotes), activity ratio per campaign, conversions, backlinks (and brand mentions on social media pages), loyalty, virality, spike in website traffic (if you use UTM parameters on the links shared on social media channels)..

7. What are the best tools for social media monitoring and why?

Popularly used tools for social media monitoring are easy to implement and affordable. These include Facebook Insights, Google Ads, SocialPointer, WildFree, PageLever, SocialBakers, Sysomos, HootSuite, CrowdFire, and Cyfe. Popular social media management tool for analytics are Buffer and Hootsuite because they help you manage multiple social media accounts from one unified dashboard. .

8. What makes a good social media strategist?

The person has to be app savvy and should be ready to try out various social media monitoring tools for faster and foolproof implementation. A good social media strategist should also inculcate qualities like curiosity, honesty, innovativeness, unpretentious, creativity etc. Apart from all the above, any social media addict who is a good listener and a learner, can become a social media strategist!.

9. Why is social media marketing important?

The $85 billion dollar television ad industry is currently unable to match up to the sales generated through Facebook Ads and other upcoming online forms of advertising. Besides, social media marketing is low cost and comes with tracking, which makes the life of a marketer simple. Results are directly observable and that is the main reason why social media marketing is so important..

10. What is the future of social media?

Use of social media is still growing rapidly. Social media of the future will be more specific and might target people based on what and how they want to share. The ‘Feed’ for that matter will come with more built-in intelligence within the interface..

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