12 must-read posts about QR codes for PR pros

I’ve been hesitant to recommend them to clients for various reasons. But after a discussion at a local marketing/PR event recently, I decided to learn more about their potential uses and implications for my clients.

Here are some of the more interesting—and useful—posts I’ve discovered in my research, organized into three categories:

QR code growth explodes by 1,200 percent. This list of data points and research, conducted by Vancouver-based Mobio Identity Systems, includes a staggering number: QR code use has increased by 1,200 percent in the last year.

The rise of QR codes. Another infographic. This one’s from queaar.com, and it includes a host of stats, including where QR codes most commonly appear, which phones are scanning QR codes most frequently, and which companies are using them as marketing tools.