Leading UK Online Grocer Ocado Selects QuickTransit® to Accelerate Delivery of Applications to Fresh New Platforms

Cross-Platform Virtualization Leader Transitive® Simplifies the Re-Hosting of Applications From Legacy Hardware to Modern Linux/x86 Systems

LOS GATOS, CA--(Marketwire - July 28, 2008) - Transitive® Corporation, the leading
provider of cross-platform virtualization solutions, today announced that
prominent UK-based internet grocer Ocado has deployed Transitive's
innovative QuickTransit® for Solaris™/SPARC®-to-Linux®/x86-64
solution to move its application development and testing infrastructure to
a new hardware platform. Built from the ground up, Ocado made its first
grocery delivery in 2002 and now handles tens of thousands of orders each
week, providing high-quality groceries delivered into the kitchen at prices
comparable to those charged by larger brick-and-mortar grocery stores.

"We are very pleased to have Ocado as a successful QuickTransit customer,"
said Bob Wiederhold, CEO of Transitive. "Ocado's business model demands a
highly efficient computing infrastructure, and the ability to transition
quickly and easily to new hardware platforms will allow Ocado to maintain
its competitive edge, without the expense or distraction of porting
projects."

"Our operational infrastructure was originally based on equipment that we
acquired quickly when the company first started," said Tim Horne, head of
operations and infrastructure at Ocado. "Our in-house datacenter growth
was straining our rack-space capacity and we had to move quickly to replace
our aging servers with newer, more efficient equipment. With the help of
QuickTransit and other virtualization software, we have now reduced our
test and development physical environment to one-quarter of its original
size, with tremendous savings of space, cooling and electricity.
QuickTransit allowed us the breathing room to initiate porting projects
based on business need rather than undertaking an emergency project. We
also welcome the resulting energy savings, which underscore the benefits of
our inherently green business model."

To address the most typical customer deployments, Transitive offers three
configurations of its QuickTransit product line: QuickTransit Workstation
is intended for use on desktop and laptop PCs; QuickTransit Server is used
for large-scale datacenter consolidation projects; and QuickTransit Legacy
is a specialized version for application re-hosting from very old legacy
hardware running operating system versions that are no longer supported.

Ocado (www.ocado.com) was founded on a vision to change the way people shop
for groceries forever, by offering them the same benefits of shopping in a
store together with significant time savings and an
environmentally-friendly shopping experience. Uniquely in the UK, Ocado is
not reliant upon a network of stores which use precious land and generate
undesirable food waste, emissions and congestion. Instead, to fulfill
customers' orders, Ocado has pioneered a system that requires just a single
distribution center.

About Transitive Corporation

Transitive is a leader in cross-platform virtualization, and its
award-winning QuickTransit technology is built into more than 12 million
computers worldwide. QuickTransit allows software applications that have
been compiled for one processor and operating system to run on systems with
different processors and operating systems, without any source code or
binary changes and at speeds comparable to native ports. As a result,
QuickTransit allows IT managers to quickly and easily replicate legacy
enterprise applications from the original hardware and run them on modern,
standardized platforms without incurring the costs and delays of porting
projects, and without disruption to end users. This workload replication
helps enterprise customers improve business continuity, including superior
disaster recovery, scalability and high-availability solutions.

Transitive's cross-platform virtualization technology is the foundation for
Apple's Rosetta translation software (built into Apple's Intel-based
Macintosh computers) and also for PowerVM Lx86, which is available for all
IBM Power Systems enterprise servers. Transitive Corporation is located in
Los Gatos, California with a research and development team in Manchester,
UK. More information can be found at Transitive's Web site at
www.transitive.com.

Transitive, QuickTransit and the Transitive logo are registered trademarks
of Transitive Corporation and/or its affiliates in the United States and
other countries. All other company and product names may be trademarks of
their respective owners.