Getting the True Value Out of Golf

Another one of many statements I hear on why someone has quit playing golf or does not play golf is..

I don’t see the value in playing golf.

Many people loose sight of where the value is in golf and even more do not know how valuable golf can be.

Anyone can run down to the golf course, throw down the Green Fee and then get after it. That is one way of playing golf and is probably how most of us go about playing golf. Other than the absolute thrill of playing the game that is about the only value you get out of a round of golf if you take that approach to playing golf. Slapping down cash and getting only a one dimension return can seem to be invaluable. Especially in these hard economic times

Obviously, if your round of golf was with a potential client or vendor the value for that round of golf would increase.

What if that round of golf was at an out of town resort? The value of the round steadily improves, but so does the cost.

It is these costs of golf that stirs people in making these type of statements. So how do you make golf more valuable.

I could quickly answer this question by saying Play More Business Golf which is true but there needs more explanation.

Unless someone gets the luxury of playing golf for FREE then golf’s value will always be based on its cost to play. To offset the costs of golf some sort of revenue has to be produced from the round of golf. Yes, you could play $100 Skins and if you are a shark player can make the round pay for itself, but most of us are not that daring or skillful.

The most effective way to offset the costs of golf is to invite a client or potential client out for a round of golf. The obvious objective here is to sell the person a product or service that would generate revenue to pay for the round of golf plus all overhead for the business.

The value of that approach of playing business golf is in the timing of the round of golf. It also has to do with how the round is set up. If the invitation to play the round of golf with a client is just portrayed as a simple round of golf where you pitch the service or product the entire round then the value diminishes tremendously. There is an 85% chance that nothing will come out of that round of golf.

The value of business golf comes when the time spent for the round of golf is defined so the golf is golf and the business is business. Separating these functions allows for focus which improves the value of both.

So the value of playing golf is in how you go about playing golf. It could be that cheap golf is of value to you or conference golf, where there are hundreds of people all playing golf at a function, could be more valuable to you.

However golf is played, just keep playing golf..the value is in the action taken towards doing something of value. Let me know how I can help.