Hundred years of experience, Mavic continues to stride forward into the future. More than 300 staff help the famous yellow brand to progress, with a real passion for the sport of cycling. Everything begins in the heart of the French Alps.

In this ideal environment, they ride as often as possible, to develop ideas for new and improved bike tools and components. Or just simply for the pleasure of devouring those small mountain roads leading them to nearby mountain passes or to pound the singletracks and sensational downhills of the Semnoz. Products are designed and sold from the Design Centre in Annecy.