Lenox Hill to Launch First Ad Campaign in Over a Decade -- NEW YORK, Oct. 12, 2011 /PRNewswire/ --

Lenox Hill to Launch First Ad Campaign in Over a Decade
Conversation to run campaign on big New York sites

NEW YORK, Oct. 12, 2011 /PRNewswire/ -- Conversation, LLC, a leading advertising agency specializing in bridging the gap between new and traditional tactics, announces today the launch of a digital advertising campaign for Lenox Hill Hospital, one of the area's oldest and most trusted hospitals.

"In keeping with Lenox Hill Hospital's tradition of innovation since opening its doors in 1857," says Don Simon, North Shore-LIJ's Vice President of Marketing, "we have included in this ad campaign a significant digital media component." The digital component complements the traditional advertising that North Shore-LIJ launched on Labor Day, which consists of TV and high-impact print.

Now that Lenox Hill has joined North Shore-LIJ Health System, it is able to use many of the same supporting partners. Conversation, North Shore-LIJ's digital ad agency, launched the digital campaign for Lenox Hill Hospital on September 28th, running ads on sites including The Wall Street Journal, NY Magazine, NY Post, Daily News and Facebook. "The main purpose of the campaign is to increase awareness of Lenox Hill Hospital's century and a half of service to New York," says Kristen Link, Account Supervisor at Conversation. "They have joined North Shore-LIJ to become even stronger and continue to provide excellent service to community members."

Lenox Hill Hospital, a 652-bed, acute care hospital located on Manhattan's Upper East Side, has earned a national reputation for outstanding patient care and innovative medical and surgical treatments. The hospital is particularly well known for excellence in internal medicine, cardiovascular disease, orthopedics, sports medicine, otolaryngology/head and neck surgery, and maternal/child health. The Hospital is also a recognized leader in public health education and community outreach. http://www.lenoxhillhospital.org

About Conversation, LLC

Conversation is a progressive, full-service advertising agency focused on leveraging emerging media with just the right amount of traditional focus. Conversation's innovative style and expert team has earned several awards and is the topic of industry buzz. Conversation is quickly bridging the gap between idea and execution, helping companies realize highly strategic, creative and interactive campaigns at lightning speed to meet the quickly changing media preferences of consumers. The agency boasts a strong client list, which includes The Children's Place, Hearst Communications, L'Oreal, the North Shore-LIJ and Nordstrom. http://www.convoagency.com