Vendors from across Greater Cincinnati brought their best threads to the annual T-shirt festival Friday on Fountain Square.

With a variety of tanks and tees from dozens of vendors, the event has become a one-stop shop for Cincinnati-centric tops.

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The event has a new name this year, Ohio Against the World T-Shirt Festival, featuring the name of this year’s sponsor.

Ohio Against the World started as an underground clothing brand four years ago and gained popularity after being spotted on national TV at the Ohio State Sugar Bowl Championship Game.

"I think it's a message that resonates with everyone: against all odds, anything is possible,” Floyd Johnson, owner of Ohio Against the World LLC, said. “As long as you put your thought and action behind it, anything is obtainable.”

Johnson grew up around his father's screen printing shop in Cincinnati, with all the resources to express his creativity on cotton. He said his dream became a reality.

“It was a phenomenal experience,” Johnson recalled. “It catapulted the brand to a whole different plateau.”

The event has become an annual tradition to help support local businesses while sporting some Cincinnati flair. Vendors came from Ohio and from across the river.

“The majority of us are small business owners,” Mitch Deters, owner of Deters Ink in Ft. Wright, Kentucky, said. “To be able to come down here in the middle of the day to sell all of our products not only gets [us] out there, but it helps to generate a little bit of income for us for the day that we normally wouldn't have on a regular Friday.”

The pop-up shops offered discounts for the occasion.

“The best thing is the $10 tees,” Erica Carey, a Chicago resident with Cincinnati roots, said. “I can get some Cincinnati Reds and Bengals gear, and I can wear it and support Cincinnati when I'm in Chicago.”

She added she likes that the shirts are one-of-a-kind.

“They're funny with the little Porkopolis. You're not going to get that like at any sporting goods stores. It's definitely cool to have unique stuff,” Carey said.