One of our clients in Northern California was looking to grow their BMW enthusiast family. Business was going well, but they wanted to increase organic, on-site shopping. Search Optics used their class-leading technology and human component to achieve these results. Blueprint™, our truly responsive website platform, allowed us to build interactive, engaging content that gave users a clear call to action (CTA) directing them to the client’s inventory page and encouraged them to browse the site. Blueprint, along with a team of experts continually optimizing keywords, made for a site that was consistently relevant. The data does not lie; our client had a significant leap in organic reach with our help in choosing the right keywords, as well as through the creation of a site that was interactive and engaging.