Wednesday, September 3, 2008

Smart Move

Racked.com reports: Lots of changes for Style.com right now: In addition to their new beauty blog, the Condé Nast-owned site is launching an e-commerce channel called Shop Now. In other words, instead of just presenting a pair of hot fall boots you could buy, the site will now sell them to you. Doesn't this violate the separation between journalism and advertising? Sure, but as CondéNet's senior VP of marketing tells MediaWeek, fashion sites have been jumping back and forth across that boundary for years now. "We know that our editorial activates shopping. This isn't about a brand pushing product. It's about creating desires." Editors get to choose what to feature: For the launch, they were given 50 options from Gucci, Polo Ralph Lauren, Bulgari and Net A Porter, and they picked ten favorites. Shop Now is supposed to go live today, although it doesn't seem to be up yet.

0
comments:

ADS BY GLAM

HAUTE RESTAURANT OF THE WEEK

Subscribe:FashionFirst.LunchLater

Email Us

fashionfirstlunchlater@gmail.com

Independent Publisher Member of Fashion Indie

Member of the Coutorture Network

Followers

Advertisement

Disclaimer

Fashion First Lunch Later uses images found on the web and considered to be in the public domain. We don't claim to be the owners of such images, unless otherwise noted.If you are the owner of an image and want it removed, please, inform us and we will do so as soon as possible.