Easy Photography Logo Tips | We’ve been in the design industry for over ten years now, but I have to admit I was absolutely floored by an article I read recently about logos. The whole point of the article was that if an average person was to photograph absolutely every logo they see from the moment they get up in the morning till the moment they leave home for work, they would have a few dozens of photos. Think about it: as soon as your alarm goes off, you pick up your phone, and there’s a logo. Brushing your teeth? There are at least two logos right there on your toothpaste and your brush! Making coffee? You guessed it – there’s a logo on the coffee machine!

We live in a world painted with logos! From the clothes we wear, food we eat, and billboards we pass on our way to work, they’re right there! So much so, in fact, that our brains adapted and learned to ignore most of the logos we see on a daily basis. This is great, because if we paid attention to absolutely every logo we see, we would probably lose our minds. This is also bad news for business owners out there – you need to create a logo that will break through this mental filter and grab the attention of your target audience. Challenging? Perhaps. Impossible? Not really!

Logos are defined as symbols or other small designs created by organizations to identify their products, services, property, etc. However, creating a logo requires a lot more than pasting the name of your photography business next to a random shape and calling it a day. Not only will a logo represent you and your business, but it needs to be able to convey the nature of your brand, appeal to your target audience, and showcase your unique style. Sure, your photos will speak for themselves, and they can communicate all those things, but that doesn’t mean you can afford to overlook the face of your business.

First Impressions Count | Easy Photography Logo Tips

The very first principle of a great logo design is appropriateness. If your logo doesn’t match the nature of your brand and isn’t designed to appeal to your particular target audience, it will never be as effective as you hope. Think about it, many potential clients will see your logo on your business card or any other stationery item, long before they get a chance to check out your work, and they’ll immediately start forming their opinion, which means you can’t miss your chance to leave a great first impression.

Is your brand quirky, fun, friendly, or conservative, classic and elegant? Are you targeting brides-to-be or high-school seniors? All these, and many other things can be communicated with a logo. So, in order for a logo to be effective, it needs to be designed with your target audience in mind, and tweaked to perfection to represent your photography business. Creating a bold and grungy logo can do more damage than not having a logo if your target audience are new moms looking for a newborn photographer, so think about the impression you want to make and how you can do it with your logo.

Hope For The Best, Expect The Worst | Easy Photography Logo Tips

Your logo will be used in pretty much every size possible and on various materials throughout its life cycle, so you’ll want to make sure it adapts effortlessly to any and all of them. Sure, your logo might look absolutely stunning on your computer screen, but will it be just as effective if you scale it down to fit your business card? This is why simple logos are generally the best option. Not only are simple logos easy to use, but they’re also easier to remember, which is your ultimate goal, after all.

Another thing you need to pay attention to is color! While color can communicate a lot about your brand and make your logo stand out, there will be situations where you won’t be able to use your logo in full color. Whether you’re faxing a document to a client, or copying something, your logo needs to work in gray scale, a single color, and in black and white. If your logo relies on color to convey a message, you need to find a way to communicate the same message even when the color is removed.

Use Vectors | Easy Photography Logo Tips

Whenever we design a logo for a client, we start by creating the design in black and proceed to tweak it till we’re completely satisfied with the shape. It is only then that we add the brand colors, or play around with different shades and color schemes to figure out what will work the best. But that’s not the only thing we do that affect versatility. We make sure we use vectors, because unlike raster images, vectors will allow you to scale your logo to any size without affecting the quality, whereas all raster images will start breaking into pixels at a certain point.

And there you have it – if you want to get the most out of your logo, you’ll need to make sure it’s appropriate, appealing, versatile, simple, and designed using vectors, whether you decide to design it yourself, or hire a professional to do it for you!

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Testimonials

I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.