What Facebook Ads Can Do For Your Organization

$50.00

3 to 4 hours

Track Overview

Sometimes you have to pay-to-play in order to get meaningful social media engagement. Digital ads are becoming the cheapest, most effective way to engage new or existing audiences on social media and other platforms. Currently, Facebook is the platform with the farthest reach and most sophisticated targeting. In this on-demand course track, we’ll share tips and tricks for running effective campaigns and getting the most out of your ad budget to drive impact for your organization. Whether you’re a total newbie to Facebook ads or you’re an old pro, these on-demand courses will give you new ideas for ways to use Facebook to further your mission.

Next Session

Facilitators

Susan Hope Bard

TechSoup

Susan is the director of solutions and services at TechSoup where she works to create engaging online trainings for nonprofits and libraries. Prior to joining TechSoup, Susan created, managed and delivered training programs for the American Red Cross and the American Library Association.

Guest Experts

Alison Glazer

Whole Whale

Ali works with Whole Whale’s marketing and advertising team to help nonprofits use social platforms and digital advertising strategies to increase their reach and impact. During her time at Whole Whale, Ali has executed digital advertising campaigns for organizations including Greater Than AIDS, Cancer Research Institute, National Stroke Association and more. She has spent over $300,000 in ad dollars to drive impact through resource distribution, volunteer recruitment, and the growth of online communities.

Certified in Google AdWords and Google Analytics, Ali and has managed over $1.5 million of Google AdWords grant dollars, helping nonprofits grow and measure the metrics that matter most. She has successfully maxed out the grant and increased conversion rates for 10+ nonprofits – in one instance increasing volunteer registrations by over 250% in just 3 months. She also trains clients and the nonprofit community on all things AdWords and won’t rest until every nonprofit is using the grant effectively.

Jasmine Cordew

Whole Whale

As our Digital Advertising Whaler, Jasmine works across our Tech and Advertising teams to maximize client success using Google AdWords and paid advertising. With a strong passion for social good, Jasmine has worked with the Orphaned Starfish Foundation and Open Moments NYC coordinating events, providing digital insights, and creating content.

Before becoming a Whaler, Jasmine worked in digital marketing and account management at Zeno Group, where she managed influencer programs and paid advertising for clients such as QVC, Sylvan Learning, and Giovanni Rana.