IT'S the world where Adolf Hitler's face adorns packets of ice cream and shop fronts, while Mein Kampf is a bestseller.

But rather than being 1930's Nazi Germany, it's a part of modern day INDIA.

Images of the evil fuhrer and his distinctive moustache are regularly spotted in the south Asian country but social networks exploded after his face was spotted on a box of ice creams.

German newspaper Bild called the cones a "macabre publicity stunt".

But the manufacturer claims said he could see little wrong with using an image of a man to sell his products who was responsible for millions of deaths.

Neeraj Kumar of northern India-based MVF Products said: “I want to tell them repeatedly that the name was not given considering Hitler’s bad political steps and what they call as the Holocaust. I was not aware of any such bad thing.

"I don’t think we even scored some marketing points by using Hitler’s photos. I don’t think people who buy the cones, in villages, know anything about Hitler."

Instead, he insists it was in memory of his uncle who was bizarrely nicknamed Hitler because of his temper.

He said: "One of my uncles is a short-tempered and strict man, so we nicknamed him Hitler.

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Children regularly read the Hitler comic

One of my uncles is a short-tempered and strict man, so we nicknamed him Hitler

Neeraj Kumar

“While naming this particular batch of cones, I thought why can’t we have a little fun at the expense of my uncle and name the cones after him. That was how the name originated.”

But it's the latest in a long line of Hitler-themed faux pas which have got the West fuming.

The Hitler Cross cafe opened in Mumbai in 2006 and there was a pool hall named Hitler's Den in Nagpur.

In Ahmedebad there is a clothing store titled Hitler, which includes a swastika untastefully dotting the i.