B2B Marketing Case

B2B Marketing with LianaMailer

1. Starting Point

LianaMailer offered us ease of use, efficiency and many new features compared to the previous tools.Minna AnderssonMarketing and Responsibility Manager, Martela Plc

Martela needed an effective and easy-to-use newsletter tool that would easily scale for the needs of an international business. Martela's focus is on B2B communication that is carried out in different units in Europe. When acquiring a new newsletter tool Martela wanted to unify corporate tools since, until that point, they had used several different tools. Bringing all of their newsletters on the same platform woul help in unifying the layout and appearance of the letters.

2. Planning

The ready-made Drag & Drop templates and a multilingual user interface make it easy to use the tool across borders. All in all, this was a versatile and interesting project.Elliroosa HeikkaAccount Manager, Liana Technologies

In planning marketing and email templates, it was important for Martela to preserve the appearance of the brand from message to message. Before this had been difficult since different units had different tools for creating newsletters. The objective was to communicate locally in such a way that the overall appearance of Martela brand remained the same. Each country was created their own user account with ready-made templates in their native language. With the Drag & Drop editor it is easy to modify the letters without messing up their general appearance. An advertising agency was involved in planning the layout of the letters.

3. Implementation

Liana Technologies was regarded as an agile company that is able to quickly respond to changing needs and offer further development.Minna AnderssonMarketing and Responsibility Manager, Martela Plc

LianaMailer was taken into use first in Finland, after which training was organized for users in other countries as well. Martela uses LianaMailer for B2B communication in Finland, Sweden, Norway, Russia, Poland and Denmark. The multilingual user interface and technical support make it easy to use the tool flexibly across country and language borders..

In addition to LianaMailer, Martela has also acquired another service provided by the Liana community: Eventilla event management tool, which is used for managing signing up for various events of the company.

4. Result

View imageLianaMailer is a tool that is easy to use and functions well. A big thanks goes also to the customer service, contact and technical support that quickly helps you with the most acute problems.Minna AnderssonMarketing and Responsibility Manager, Martela Plc

LianaMailer was chosen because of its comprehensive features, support service and usability. An important factor in the co-operation between Liana Technologies and Martela has been Liana Technologies' high standard of service. In acute situations, user support is easily available also in English by email, on telephone and on online chat directly from the user interface. The ability to react to changing situations has been adding value: One of the gratest advantages with an evolving tool is that the new features are soon within the grasp of existing customers.

What our customers think

In LianaMailer we especially appreciate the ease of use and the possibility to modify letter templates. The service is constantly evolving and our suggestions for improvements are well listened to. We have been very pleased with LianaMailer and continuously look for new ways of making use of its features.

Juha Yli-KoskiMarketing Manager, G4S Finland

Above all, we appreciate the fact that the images in emails download automatically. Targeted messages are created easily and quickly and we get comprehensive and clear reports of everything. LianaMailer has fulfilled all our hopes.

Suvi AaltoeCommerce Manager, Nordic Moneta Ltd.

Interested? Contact Us for More Information!

Do not hesitate to contact us, ask for a demo and get to know LianaMailer better.

You will get the best idea of LianaMailer, its features and user interface by seeing it and trying it out yourself. By showing us your interest, you will get a free demo of LianaMailer at your own office or online. We guarantee that you will not be disappointed after seeing LianaMailer.