A/B Test: Which Ultimate Button Color Increased Opt-ins by 68.32%?

You may have heard it said that green is a safe choice for a high-converting call-to-action button—and typically, we’d tend to agree. (Of course, as with every landing-page decision, you’ll need to consider your audience and your overall design scheme.) Earlier this month, we shared the results of an A/B test in which marketer Andy Fossett put that advice to the test by seeing whether a green call-to-action button would outperform a magenta one.

The winner? It was the underdog: magenta.

A lot of people were surprised by that—magenta, really? Could Andy apply that finding to other pages he created for his fitness-focused audience?

Being a veteran A/B tester, he decided to find out. In the LeadBox we’re looking at today, he’s tested a magenta call-to-action button against a more traditional red one.Which version do you think increased opt-ins for this LeadBox™ by 68.32%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast(Called "The Split Testing Encyclopedia of Results").It Contains Dozens of More Split Test Ideas, Results, and Insights.)Click Here to Download my Free Guide

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.

Do you have a LeadBox™ like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your headlines, text colors, images, form fields, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages account.

https://youtube.com/watch?v=3h3pQKLagng%3Fshowinfo%3D0

Smallbiz-emarketing

Your finding is really interesting.Time to test if this would work in B2B CTA buttons.

Daphne Sidor

Be sure to let us know what you find out if you run a test like this, Smallbiz!

I took a cue from the word ‘handstands’ – thinking more females than males would be doing them?! So magenta (a version of pink) got my vote. Love doing these split tests 😉 – you’ve carved a nice niche posting idea here as well – and they’re interesting, and informative.

Daphne Sidor

Always love reading your input, Keely—thanks for being a regular around here! 🙂