How to Report on Civilized Cycling

Thus, when you sell bad infrastructure to the public that even ‘avid cyclists’ wouldn’t want to use, you’ve generated a negative sentiment that’s hard to spin your way out of, no matter the millions of pounds you spend on marketing that message. You can’t ‘encourage’ anyone to cycle when you give them a knife to a gun fight. It’s that simple.

However, the adventure goes sour after Matthew writes an unexpected post. Marc calls him on it and demands to know why Matthew is engaging in sloppy journalism.