G2K Vape

Montreal, QC

Mario Tuneta is on a mission:

“I want to help people quit smoking,” says the co-owner of Montreal’s G2K Vape, who discovered the cigarette alternative as a way to kick his own habit. The e-cigarette is filled with a nicotine and flavor-infused liquid or “e-juice” that when vaporized can be inhaled, simulating the feeling of smoking While there are plenty of online vape shops, Tenuta saw an opportunity to corner the local market by opening a brick-and-mortar store.

“I felt like the online market was saturated,” he says. “But more than that, consumers like to sample all the different juice flavors and get advice in person. You just can’t do that online."

In less than a year, Tenuta and his business partners opened G2K Vape storefronts. They’ve recently opened a third location, and are looking to open their fourth and fifth stores in the coming months. Since the beginning, they’ve been using Lightspeed Retail to help manage their business.

“We tried a few other point of sale solutions, but they all gave us problems. Lightspeed worked right away; we figured it out within a day,” says Tenuta. And because Lightspeed includes multi-store functionality, it was an ideal for their growing empire. “We can see how our other locations are performing without having to be there.”

One of the reasons G2K Vape has experienced such growth is due to their product mix. Tenuta’s target audience is the customers that are looking for stores that carry an array of juices and vaping equipment. With dozens of flavours and three to four e-cigarette brands, there are about 1000 SKUs in the store at any given time. Lightspeed Retail lets them track their entire inventory in real time.

“Vaping is a hobby for some people, even for people who use nicotine-free juices. It’s a real community and it feels great to be a part of it. Having Lightspeed helping us to manage our business is definitely part of the reason we’ve been able to expand like this.”