Categories

We were approached by Storyworks1 to create a piece that effortlessly communicated their new company name as well as a new platform release. They needed a piece that clearly communicated both of these developments in one video.

Approach

From the beginning we worked hand-in-hand with Storyworks1 to strategically develop a video that would best explain who they were and the specific applications of their product. From there we crafted a story that would be told through a series of interviews that revealed the heart of Storyworks1 as well the effectiveness of its product’s use. We shot for 2 days in 4 locations to create the beautiful aesthetic that the client desired, using plenty of natural light to create an authentic feel.

In the postproduction process, we carefully curated the best clips to effectively tell the story:

We also color graded the piece to have the exact tone and feel that the client requested:

Results
In the end, the client was incredibly pleased. The final product is a beautiful video that explained who Storyworks1 is to its target audience: