customer data platform

There are currently more than 800 music festivals in the U.S. and growing. In 2014, the five biggest festivals combined grossed more than $183 million in ticket sales in 2014 not including sponsorships or merchandise, food and alcohol sales. Here are the top 7 reasons that music festivals are growing exponentially:

Data and new technology are changing fan experiences at stadiums and venues like never before. Here are the top 10 ways that fan-centric companies are redefining live events and converting spectators into superfans: