NBA superstar LeBron James took to Twitter to vent out his frustrations when his Samsung Galaxy Note 3 crashed. He tweeted, “My phone just erased everything it had in it and rebooted. One of the sickest feelings I’ve ever had in my life!!!”

The tweet can no longer be found on James’ Twitter page probably because Samsung pays him a lot of money to promote Samsung devices, but we understand his gripe. We’re guessing you’d feel the same way if the same thing happened to you. Fortunately, a screenshot of the tweet has been saved by RedmondPie.

Here it is:

HTC was quick to capitalise on the situation. HTC USA tweeted, “@KingJames Maybe the world’s best player needs the world’s best smartphone.”

Here’s a screenshot of the tweet:

Although HTC USA doesn’t mention any device on the tweet, we’re guessing the Taiwanese phone maker is trying to woo the basketball star with either an HTC One smartphone or an HTC One Max phablet.

Do you think LeBron James will drop his Samsung endorsement for HTC? Let us know what you think through a comment on our Phones LTD Facebook page.