You can be sure that Instagram CEO Kevin Systrom is taking the “time well spent” movement very seriously. Following his tweets on 15 May addressing social media addiction and how Instagram wants to help users stem their not-so-positive, passive online browsing, hints of a ‘Usage Insights’ feature was found buried in code within Instagram’s Android app by Jane Manchun Wong.

Systrom responded by personally confirming via Twitter that the app is, indeed, building this ‘Usage Insights’ feature to show people how much time they spend on the app.

No other details were provided, so it remains unclear if it will show you the time spent according to shorter time frames such as days, week, months, or longer time frames such as total time ever—which could be truly horrifying for some people.

In related news, Instagram’s Head of Design Ian Spalter hinted that the app is working on potentially enabling designers to sell their products through its platform, directly to their followers.

Understanding how time online impacts people is important, and it's the responsibility of all companies to be honest about this. We want to be part of the solution. I take that responsibility seriously.