Remember the RedPopPOPA? The Photojojo folks has introduced a competing product aptly named the iPhone Shutter Grip:

Now you can resume your true identity with The iPhone Shutter Grip! It’s an ergonomic grip that makes your iPhone feel just like an SLR (only smaller). It adds a photo and video button right where you’re used to having a shutter button.

The grip connects to the charging slot and hugs the sides of your iPhone for a secure hold. (It’ll even adjust to fit over your case!) Just like that, your iPhone is transformed into a hand-held camera.

And if you read carefully, you’ll also find this, somewhere on their page:

The iPhone Shutter Grip only works with the “Belkin LiveAction” Camera App.

I didn’t buy it when POPA was introduced. I’m not buying this one either.