Animation Image

This Animation Image spot was an opportunity to have some fun with a great track by Tame Impala and promote the limitless world of animation. "Everyday" was the theme highlighting animation shows every day of the week.
My initial boards/animatic featured playful typographic environments and escher inspired impossible setups. I oversaw the design and animation of the typographic scenes by 3d and motion artists.
The idea was taken to the next level by Mark Kilroy who added the universe opening scenes and fantastic Space Odyssey ape reference- look closely for a reworking of the surrealist theme too...