The Medical Electronics Balancing Act: How to Lower Cost While Boosting Innovation

Available now on-demand

From portable blood pressure monitors to large MRI systems, one of the toughest challenges facing medical equipment companies today is how to balance the need to innovate with the challenges of speeding time to market and reducing cost all while meeting strict governmental safety standards. Unlike other industries, the rigorous testing, documentation and reporting requirements in the medical market can slow innovation and increase cost, which impact the long-term success and profitability of a product.

Join two leaders in the medical market – Freescale Semiconductor, a manufacturer of microcontrollers, microprocessors, analog and sensor components and RF amplifiers, and the Integrity Business Unit at PTC, a leader in software system lifecycle management solutions – as we discuss the many challenges faced by medical equipment OEMs and learn how both hardware and software decisions impact the ability meet these challenges.

Our expert panelists:

Matt Klassen, Industry and Solutions Marketing Manager, PTC
Matt is responsible for leading the effort in creating marketing strategies for software system lifecycle management solutions built on Integrity, a PTC Product to help OEMs speed product development. With many years as a software lifecycle consultant and instructor, Matt has the in-depth technical knowledge to understand customer challenges across the software development lifecycle in many industries including medical devices, automotive, aerospace, and high tech electronics. He’ll be discussing the challenges medical OEMs face in product design, testing and compliance.

Steven Dean, Global Healthcare Segment Lead, Freescale Semiconductor
Freescale has a robust presence in the medical electronics market spanning applications from patient monitoring and diagnostics to therapy and imaging. Steven will discuss the unique challenges that device manufacturers in each sector face in their product development. In the consumer device market, for instance, one of the challenges is efficient and real-time wireless connectivity to hospital and physician telehealth networks. Compounding the challenge is the decision of which wireless protocol to follow. In diagnostics and therapy applications, rich user interface and accuracy are key. And for all applications, time to market and product longevity are always essential.

Moderator: Bruce Rayner, contributing editor and commentator, United Business Media