Friday, December 17, 2010

The trends of marketing and selling undergo change from time to time and are always evolving. Sellers try to find new and innovative ways to reach their customers. While for large companies and multinational corporations, it’s possible to spend a huge amount of money to get a few minutes on TV to advertise their products, it is not possible for middle sized and small businesses to do the same. They are still mostly limited to newspapers and pamphlets until the internet was introduced as a new tool of marketing. However, with the entry of new firm’s everyday in the market, it is not easy to reach your customers on the internet, even when your product has the potential to take the market by storm. It is important that you reach your customer in order to let him know about your product.

An interesting way out of this problem is in the form of an online directory. Now, what is an online directory and how can it help in reaching out to your customers better than any other medium? An online directory is very much like the good old yellow pages that you might know well. The only difference being, it is much more sophisticated. An online directory offers a common platform for buyers and sellers to meet their needs. Any seller registered with the online directory website can put up its products for the buyers who need and search for it. Buyers on the other hand can go through all the products displayed or search for anything specific that they need. Thus, in a way, it expands the choices for both sellers and buyers. Sellers get a wider customer base while buyers enjoy a greater variety without having to look into several websites, they can find a range of options all at one place.

The products are divided into categories to make it convenient for buyers to look for exactly what they need. Buyers can also advertise and mention what are the features that they are looking for in the product and sellers can contact them with their product. Similarly sellers can advertise their products under the relevant categories in an attractive way, including the contact details for the buyers to contact them. There are other different methods by which they can contact buyers. Some online directories even provide an option of sending messages regarding buyers to sellers and vice-versa via mail or on a mobile. Thus it gives great flexibility. The advantage for sellers lies in the fact that they have an opportunity to present their product to a customer who actually requires the product rather than to a general audience. Secondly even small businesses can make their presence felt, which is very difficult otherwise. As for the buyers, they can get the best deal with so many sellers offering the same product. They can choose the product that offers them the best quality at the most affordable price.

If you have a business and are looking to increase your customer base, registering with a leading online directory can be a big step in making your presence felt in the respective market. If you want to buy or sell in the Philippines (http://redpages.ph/how_to_buy-find_sellers_yourself.html) for example, an online directory based in the Philippines will serve your purpose well.