Lamb UnAustralian 05 and 06

The Lamb Australia Day campaign was traditionally a radio ad. On not much more of a budget than that, we managed to shoot the first Sam Kekovich ad.
The first launch campaign managed to generate a staggering amount in free media on all channels, not to mention a Bronze Lion for all involved.
In 2006 after the Cronulla riots, the follow-up ad was aimed at bringing the nation together over the barbie.