Bridge the gap between digital and TV advertising

Viznet

Addressable TV solutions

A new revolution is happening in the TV industry: Addressable Television. Targeting and campaign statistic become available in television like in digital. Addressable advertising offers a unique opportunity to create value while improving the user experience.

Viznet is a French company dedicated to Addressable TV. We offer solutions for TV channels, telecom operators, agencies and advertisers to manage the TV advertising's digital transformation and bring the power of digital advertising technologies to television. We are organized around two activities, the development and commercialization of software solutions dedicated to addressable TV and consulting in video advertising technology on all screens.

Viznet has been selected by Paris Tech Entrepreneur, the incubator of Telecom Paris-Tech.

Software solutions dedicated to addressable TV

Viznet is the publisher of BlindSpot, a digital measurement tool for linear TV ads. We are also a distributor of Crystal Connect, a technology solution that works with existing TV systems to enable all linear advertising inventory to be targeted on all broadcast platforms (IPTV, Cable, OTT, Digital,. .)

Consulting and solution design in video advertising technology on all screens.

We can help you design innovative digital advertising solutions on all screens including box, connected TV and linear TV. We can intervene upstream to help you define your strategy and make structuring choices, and assists you for the development and integration period by calling on our various experts.

Our partners

BlindSpot

Real Time campaign statistics for linear TV advertising

Viznet is the publisher of BlindSpot, a digital measurement tool for linear TV ads. BlindSpot is a software solution for television broadcasters, telecom operators and advertisers.

BlindSpot is the first product to track in real time a linear TV advertisement via an AdServer, as in digital advertising. It is an essential tool for preparing addressable TV advertising. With BlindSpot, it is possible to choose which TV commercials to follow digitally, to choose the tracking AdServer and to associate these TV campaigns with digital campaigns in the AdServer.

With this product, linear TV campaigns on all connected environments can be measured in real time in the channel’s or advertiser’s AdServer with digital campaigns.

Telecom Operators

TV Channels

Advertisers

The Team

Founded and led by a team of experts in digital advertising and connected TV, Viznet is dedicated to making Addressable Television simpler.

The Founders

Stéphane Bismuth

Co-Founder, Revenues & Strategy

Stéphane led Yahoo’s business development and strategic partnerships in Europe from 2002 to 2017, where he built the Yahoo Search and Display Ad-Network and developed Yahoo’s content acquisition strategy. Based in Paris, he also spent 4 years in Switzerland and 4 years in London. These main partners were Eurosport, TF1, Vevo, YouTube, Orange, BT, M6, Dailymotion, AOL, The Team, AFP, Perform, … He was previously Product Manager for interactive TV Noos (Numéricable).

Geoffroy Guéna

Co-Founder, Products & Strategy

In 1999, Geoffroy founded Fivia, publisher of AdFront, one of the leading order management systems for digital advertising, acquired by WideOrbit Inc. in 2014. In particular, Geoffroy has successfully launched Fivia Inc. in the United States from New York. Fivia’s main customers in 30 countries included operators and broadcasters such as TF1, M6, Canal +, ITV, Five, Channel 4, Viacom, Gannett, Orange, Telecom Italia, …

Technical Advisors

Laurent Etienne

Technical Advisor

Laurent Etienne is one of the best Hbbtv and middleware experts for Set Top Box. He spent 17 years as HTTV’s CTO and held various positions at Open TV and Canal +. He developed some of the first software solutions for TV operators and Set Top Box for TV services: VOD, catch-up TV, Live OTT, custom mosaic, electronic program guides, interactive TV.

Henri Binsztok

Technical Advisor

Henri Binsztok is a technology expert with deep knowledge of software development, including cloud architecture, programming language semantics, applied cryptography and artificial intelligence. He created ML-State, acquired by Wallix in 2016, where he holds the position of Director of Innovation. Henri holds a PhD in Computer Science, Machine Learning specialty, from Pierre and Marie Curie University (Paris 6).

Strategic Committee and investors

Jérôme Rayet

Member of the Strategic Comittee & Investor

Jérôme Rayet created Toutapprendre.com in 2000, one of the first E-learning sites in France, which he sold in 2018. He now manages the investment fund High Flyers Capital (HFC) specialized in Food Tech and Ad tech.

Julien Vin-Ramarony

Member of the Strategic Comittee

Julien is president and founder of VOD Factory, the French leader of independent VoD publishers and publishes on behalf of its customers’ VoD and SVoD customized, multi-screen and turnkey offerings. Julien was previously director of content at SFR, Neuf Cegetel, Director of Programming and Marketing at Canalsat. He also worked at Arthur D. Little and Noos as TV Marketing Manager.

Dominique Vidal

Investor

Dominique Vidal is a Partner at Index Ventures. Before that he was MD of Kelkoo and Yahoo Europe. In addition to investing in Viznet, other key Index Ventures investments include BlaBlaCar, Criteo and Outbrain.

Remember how last week in our TVREV predictions, number 10 was “Networks insist on adding ACR data to Nielsen”? Well call us prescient yet again. While at CES, we wound up talking with some people from CBS (the same CBS that’s currently beefing with Nielsen about how much they’re paying them and how they don’t really[…]

Improving the measurement of advertising campaigns broadcasted on TV by counting them with the same criteria of the digital. This is one of the goal of the start-up Viznet, which targets a niche previously untapped by the industry: the inventory broadcast in broadcast mode, i.e. without intervention of an ad server, on the boxes and[…]