The reality is that big telecom and cable companies generally don't give a damn…

The reality is that big telecom and cable companies generally don't give a damn about existing customers. It's all about the growth they can trumpet in their financial results every 3 months. How else to explain all the great introductory deals they offer to new customers while ignoring loyal customers that have been there for many years?

If AT&T is going to throttle users on unlimited data plans, it has a moral obligation to give them enough information to avoid hitting the threshold. Otherwise, it appears to be little more than a passive-aggressive way of forcing people to move to tiered plans.