The same study that found a low level of trust from marketing and advertising businesses around cybersecurity, also examined privacy.

There are many technologies here and coming soon that pose serious privacy considerations.

These range from chips being embedded into people, which already is being done, to virtual and augmented realities.

The majority of consumers see the Internet of Things and artificial intelligence as a potential threat to their privacy. Here are the percentages of consumers who view each technology as a potential threat to their privacy: