• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

February 10, 2010: Call it American Idol on wheels. Coca-Cola, a prime sponsor of the über-popular show on Fox, will break a TV spot during the Daytona 500 Feb. 14, also on Fox, featuring a chorus of Nascar drivers attempting to sing the classic marketing anthem, “I’d Like To Buy The World A Coke." Coca-Cola is the "official sparkling beverage" of Nascar.

The spot channels the iconic "Hilltop," which first aired in 1971 showing people gathering on a hill in a Woodstock-era of peace and love, joining hands as they sing about “apple trees and honey bees and snow white turtle doves.”

The commercial, “Harmony,” shows the Nascar drivers embroiled in action during the heat of a race. They each pull in for a pit stop after complaining to their respective crew chiefs over the radio and calling for adjustments. Before heading back out, the drivers are handed a Coke for refreshment. As we monitor subsequent driver radio chatter, we hear that the previously exasperated drivers are now harmonious in their thoughts, although not quite singing in harmony.

An updated version of the original Coke spot aired during Super Bowl XXIV on CBS in 1990 to help launch the "Can't Beat the Real Thing" ad campaign. According to Coke, 15 members of the original "Hilltop" commercial reprised their roles for that reunion ad.

“In the original ad, Coca-Cola was the bond that connected people through a spirit of optimism. That uplifting outlook still rings true today and is reflected in our Nascar-themed commercial in a fun, unexpected way,” Katie Bayne, CMO for Coca-Cola North America, said in a statement. “By showing how a refreshing Coca-Cola can bring together even the most competitive rivals, we’re reminding people to take a moment to have fun, open a little happiness and enjoy the simple pleasures in life.”

Added Kevin Harvick, “It’s been both fun and an honor to be a part of creating a new Nascar take on a commercial that is such a big part of Coke’s history. Most of us drivers should probably stick to our day jobs, though, because I’m pretty sure our version of the famous Coca-Cola song won’t make it to the top of the charts.”

Consumers can hear exclusive audio of the drivers singing “I’d Like To Buy The World A Coke” at www.MyCokeRewards.com. A video featuring behind-the-scenes footage and the “Harmony” ad is available at YouTube.

Closing scene from the original "Hilltop" commercial in 1971.According to Coke, the song was recorded for the original spot by Australian pop group The New Seekers. Lead agency at the time was McCann-Erickson. It was slightly reworded to remove references to Coca-Cola and released in non-commercial form as "I'd Like To Teach The World To Sing" by The New Seekers and also The Hilltop Singers (a group formed by McCann-Erickson). Both versions sold more than a combined one million copies within the first year.

On a hilltop in ItalyWe assembled young peopleFrom all over the worldTo bring you this messageFrom Coca-Cola BottlersAll over the worldIt's the real thing - CokeAnd they sang...

I'd like to buy the world a homeAnd furnish it with loveGrow apple trees and honey beesAnd snow white turtle doves

I'd like to teach the world to sing (Sing with me)In perfect harmony (Perfect harmony)I'd like to buy the world a CokeAnd keep it company (That's the real thing)I'd like to teach the world to sing(What the world wants today)In perfect harmony (Perfect harmony)And I'd like to buy the world a CokeAnd keep it company (It's the real thing)I'd like to buy the world a coke(Coke is what the world wants today)And keep it company (Coca-Cola)(It's the real thing)I'd like to buy the world a coke(Coke is what the world wants today)And keep it company (Coca-Cola).﻿