Michael McCartan

Managing Director Europe, the Middle East, and Africa at Duetto

An expert in the fields of hospitality and electronic distribution, Michael McCartan joined Duetto as Managing Director for Europe, the Middle East and Africa in 2014 to spearhead the rollout of the company's products and development of Customer Success teams throughout the EMEA region.
Since joining Duetto, he has grown the European headquarters of Duetto in London, as well as establishing teams in Germany and Dubai.
Mr. McCartan is adept at engineering creative solutions and then executing their delivery, understanding the exact needs of the client and the challenges surrounding the market.
He is a valued member of the HSMAI Europe Revenue Management Advisory Board, contributing to articles and leading seminars and keynote sessions for the association. He is also a frequent speaker and panellist at major travel industry events across EMEA.
Mr. McCartan previously served as Chief Executive Officer of eRevMax, a travel technology service provider, where he grew the operations to serve more than 8,000 customers, and capturing data benefitting more than 40,000 hotels worldwide. He directed product development, business development, and customer and hotel relationship management in more than 100 countries, managing offices and research development in the U.S., UK, Poland, Singapore and India, and sales representatives globally.
Prior to eRevMax, Mr. McCartan held senior management positions at Pegasus Solutions and at UK-based Computer and Design Services, where he managed sales of software solutions for the civil engineering industry. Mr. McCartan has an engineering degree from the University of Cape Town and a business degree from the Open University.

Total Revenue Forecasting (TRF) enables hotels to get a better picture of both rooms revenue and ancillary revenue in order to plan more strategically. This may be in terms of resourcing. For example, anticipating demand before it arrives can enable you to spend marketing money more accurately.

The overreliance of legacy technology solutions and the lack of data integration are possibly the single biggest constraints on the hotel sector today. The reasons for this are deep-seated in the history of hotel technology.