The increase in automotive production and sales is one of the major
growth drivers in the market. In recent years, the Global Automotive
market has witnessed a steady growth rate, and this is expected to
continue during the period 2012-2016. Since the Global Automotive Glass
market is heavily dependent on the Global Automotive market, steady
growth in this market should boost the demand for automotive glass
products.

The increasing demand for smart glass is one of the major trends in the
Global Automotive Glass market. Smart glass is being used increasingly
by high-end automotive manufacturers such as Mercedes Benz, BMW, and
Audi. Smart glass is replacing normal glass in the Automotive industry
for items such as windshields, sun visors, sunroofs, side windows,
rear-view mirrors, and dashboard displays. Smart glass windshields,
sunroofs, and side windows help save energy by maintaining the interior
temperature of the car in extreme weather conditions. Smart glass
windshields also provide the best vision to the driver around the clock.
Furthermore, electrochromic rear-view mirrors are being adopted to
facilitate automatic dimming in automobiles. Thus, the Global Smart
Glass market in the Automotive industry is expected to reach around
US$3.47 billion by 2018 because all major automotive manufacturers are
planning to adopt various types of technically advanced smart glass in
their upcoming high-end cars.

Further, the report states that one of the major challenges facing this
market is changing technological trends. The products of the vendors in
this market are highly technology-centric, and any advancement in
technology or the emergence of a new technology could render these
products obsolete.