Thursday, 23 February 2017

Digital Transformation and the Healthcare Industry

In the last few years, healthcare has joined other industries in
the quest to deliver better customer experience. This has brought about a
fundamental change in the healthcare industry and they have now shifted
from volume to value of care of patients. The evolution in the cloud,
data and mobile technologies has disrupted the health care industry.
The
disruption has forced insurance companies and healthcare providers to
move from a health system driven model to a customer oriented model. The
behavioural needs of the modern customer has also changed and they now
demand both control and choice.Digital transformation is
revolutionizing healthcare. It has helped connect and apply data,
communication and technology to engage and redefine customer
experiences. Most people have a misconception that digital
transformation is about automation of jobs, processes and technology but
it is much bigger than that.
Digital transformation requires you
to rethink all your business processes. It is all about using data and
digital technology by putting the needs of the customer at the centre of
the business. If you want to succeed in the transformation, you need to
look at the entire ecosystem of the company and determine ways to drive
more value to the customer.Optimize Clinical and Operational Effectiveness
Digital
technology has helped improve quality and outcome of healthcare
services. Consumers are now able to access and analyse information, so
that they are able to make informed choices. Innovative solutions are
offered to improve quality of care and efficiency of services. The new
technology has helped reduce clinical variations.Operational Analytics
The
operations are streamlined and this helps reduce costs. Clinicians and
executives are now able to share information and analyse the structured
and unstructured data to make informed choices. Structured (electronic
medical records) and unstructured (handwritten case notes) data can be
brought together to get insights and uncover actionable intelligence.Clinical Analytics
The
quality and outcome of health services are drastically improved by
creation of powerful data models. The healthcare professionals can
collaborate and share insights in new ways. The accuracy, completeness
and consistency of health information is improved by resolving problems
that are caused by bad data.Medical Data Storage
Innovative
and new technologies in the healthcare industry is generating more data
than before. Digital technology has enabled healthcare providers to
store the data and utilize it in the best possible way. The data can be
used to optimize patient care and anticipate the emerging health trends.
Technology
has helped create a system of engagement with patients. Physicians will
be able to get more information about their patients and this can
revolutionize the services that are provided to customers. Health
professionals can explore and navigate reports faster.
Digital
transformation is an ongoing process that puts customer at the centre of
healthcare business. It is important to look beyond technology to drive innovation. If the healthcare industry wants to keep pace with digital
disruption, it needs to engage with those that it wants to please, its
consumers. Failure to engage with the customer can result in the
industry operating behind the times.