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Priyanka Chopra has also performed in television and stage shows, has written columns in India's national newspapers, and is active in charity work. She is regarded as one of most popular and attractive celebrities in India, and has many endorsement deals. In 2011, she signed a worldwide recording contract with Universal Music Group and DesiHits to record and release her first studio album. Her debut single, "In My City", was released in September 2012 and was commercially successful in India.