New AMP Energy Juice Launches Nationwide

PURCHASE, N.Y., Feb. 25 /PRNewswire/ — Does the morning grind have you so tired you can barely get out of bed and out the door. Answering the call of energy-deprived souls everywhere, AMP Energy is introducing its new AMP Energy Juice, a 100% juice infused with all the power of AMP Energy.

A new alternative to morning java, AMP Energy Juice contains all the power of the other drinks in the AMP Energy family, while also providing an excellent source of B and C vitamins. Made with a stimulating blend of taurine, ginseng, guarana and no sugar added, new AMP Energy Juice is a great option for those looking for solutions to get a boost of energy.

Now available in 12-ounce single serving re-sealable bottles in flavors including Orange and Mixed Berry, AMP Energy Juice can be enjoyed conveniently on-the-go or during any type of activity. AMP Energy Juice is currently being sold in convenience stores and at grocery retailers nationwide.

“We’re really excited about the launch of our first-ever energy juice, offering consumers a different energy option to help them kick-start their day,” said Dave Mingey, vice president of marketing, AMP Energy. “Many core consumers told us they weren’t interested in coffee to solve their morning energy needs. They needed something that went beyond traditional energy drinks. So we’re answering their calls for more energy options by introducing AMP Energy Juice, as well as a full pipeline of innovations for 2010.”

AMP Energy is also igniting the energy category with the launch of two additional new offerings, specifically made to meet the needs of consumers and provide long lasting energy any time of day.

AMP Energy Sugar-Free Lightning Drink

For energy seekers looking for flavor, while keeping calories and sugar in check, AMP Energy introduces its AMP Energy Sugar-Free Lightning Drink with a shock of lemonade flavor. AMP Energy is the first energy brand to offer a sugar free, flavored energy drink.

AMP Energy Gum

AMP Energy is also providing energy seekers a simple and accessible energy alternative that’s a perfect solution to meet on-the-go energy needs with the launch of new AMP Energy Gum. Delivering a light citrus flavor and only ten calories per serving, two pieces of AMP Energy Gum offers equivalent energy benefits of an 8-ounce AMP Energy drink. Made with a blend of B-vitamins, taurine and caffeine, each pack contains ten pieces of gum.

All of AMP Energy’s new offerings are available nationally February 2010 and will be supported by a robust marketing plan, including radio, digital and gas station television advertising, as well as an extensive grassroots and event sampling. AMP Energy Juice will also be supported through snowboarding and NASCAR sponsorships, specifically with sponsorship support for Dale Earnhardt, Jr., driver of the No. 88 AMP Energy/National Guard Chevrolet.

AMP Energy is the premier energy brand of Purchase, N.Y.-based Pepsi-Cola North America Beverages (PCNAB). With its energizing blend of B-vitamins and a specially formulated intense combination of taurine, ginseng, and guarana, AMP Energy provides the power needed to tackle everything in life, day or night. PCNAB is a division of PepsiCo, which offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses – Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.