dmexco Theme #1

Ad tech companies are beginning to take new buying concepts like Automated Guaranteed more seriously. They’re developing solutions that allow buyers and sellers to operate with increased flexibility and weighing in on all the confusing programmatic definitions floating around in the industry.

Storytelling: Advertising is publishing

From innovative storytelling, to native advertising, to programmatic creativity, the importance of storytelling was at the forefront of dmexco’s video, tech and digital marketing strategy conferences. The power of visuals and its positive impact on brand recognition and engagement means that advertisers need to start thinking like journalists, writers, and producers, not just “content creators.”

dmexco Theme #3:

Walled Gardens: The problems they cause

More than one presenter at dmexco outright condemned the existence of walled gardens. Lack of control for publishers, the inability of marketers to bring full data sets to the conversation, and a general distaste for the power of these ad tech giants were all running themes throughout the conference sessions.

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