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The Daily Edit – Big Data: The Cover Snapshot

Big Data in 2016

In an age of big data analytics let’s not ignore the available visual information, it’s not only about spreadsheets and numbers. In my consulting work I encourage specificity and direct targeting a client. As a photographer it’s important to fully understand how your work will behave inside a magazine. What features, departments or essays are you a natural fit for? Here’s a simple exercise with a year long snap shot of three different magazines who share some of the same space in the market. What do these grids tell us?