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Live @ SMX East: Up Close & Personal With Google Glass

It’s Google’s latest “moon shot.” Google Glass. A wearable computer that offers hands-free access to both the consumption and creation of online content. Some say Glass changes everything, while others remain skeptical about Glass’ place in the digital future.

This much is certain: Many brands have already built — or are currently designing — apps and experiences for Google Glass, from Facebook and Twitter to Trulia, Salesforce and Fidelity. And more are certainly on the way as Google prepares for the public launch of Glass in 2014.

We’ll begin the session with a brief demo, showing attendees some of the standard Glass functionality including search and social sharing to Twitter, Facebook and Google Glass. The panel will discuss its experiences with Glass, both the likes and dislikes, in open conversation. We’ll be sure to focus on the marketing angle, and we’ll leave plenty of time for audience Q&A. When the session is over, you’ll also have a chance to try Glass on and experience it yourself.

About The Author

Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page.