An obstacle Kozoru might face is obtaining access to some of the most authoritative and respected info sources since they’re often fee-based and not available on the open web.

A company like GuruNet that also considers itself an answer engine offers some content for free but to access the full service you need to pay about $40/year. Here’s a positive review of Gurunet from SearchDay.

As I pointed out in this SearchDay article many people already have FREE access to many fee-based resources by way of their local public or university library. These reference databases often contain the full text from thousands of publications, poweful search interfaces, and are accessible 24x7x365 without having to go to the library. All you need is a library card.

This week, both LinkedIn and Facebook are beefing up their paid social offerings in different ways, while Google seeks to cut off Adwords revenues for fake news sites. And might Google be favouring desktop over its own AMP in its upcoming mobile-first index?

Here we’ll take a look at the basic things you need to know in regards to search engine optimisation, a discipline that everyone in your organisation should at least be aware of, if not have a decent technical understanding.