Bristol’s Design Activity has created this rather nice packaging design for a new, handmade, small-batch London dry gin – named after the founders’ spaniel Jake, and his infectious enthusiasm for all the good things in life.

Jake’s Gin is a family-run company, born from a love of the drink, a passion for plants and a fascination with the art of distilling. Their gin is carefully crafted and distilled in small batches at the Chrishall Distillery using a traditional copper still ‘Gladys’ for a truly unique flavour.

Working closely with Edward May, the founder and maker, Design Activity has brought to life his vision of having a modern twist on the classic London dry gin brands.

The packaging design features a tall, elegant bottle, wrapped in images of the unique botanicals used to make the gin, to portray both taste and beauty. The intricate detail of the design reflects the crafted, delicate ingredient balance and expertise that goes into distilling such an exquisite gin.

The branding is reminiscent of classic spirit design whilst an emblem of Jake’s head gives a modern twist and a nod to the reasoning and personality behind the name. Discover more: designactivity.co.uk.