Zolace

Ecommerce website for Zolace.com

Overview

Zolace the online Shopping store was brought into reality by two individuals in 2014 who had big dreams and a great passion for fashion. Founded in a beautiful country called Malaysia, Zolace is a brand that has been lovingly built on a passion especially for celebrating the feminine beauty of Muslimah women. Zolace offers clothing, tudungs, bags, accessories and much more.

Zolace is dedicated to ensuring that all of its online customers are happy customers and strive to provide all the customers, an exciting and engaging shopping experience where they can have a voice. Their voice is what keeps us fresh, relevant, and growing and helps us understand what exactly the customer wants.

Zolace provides shipping options based on the country of residence. Zolace provides free and secure shipping to Malaysia, Singapore, Brunei, every day. There is no minimum order, nor end date. .A flat express shipping fee is charged for shipments to other parts of the World except for Malaysia, Brunei and Singapore. Clothing products are shipped free worldwide. Purchased items normally arrive in: 6-11 Business Days. At Zolace, you will find a fun, fuss-free and engaging online shopping experience you have never experienced before.

Business Requirements

Need of a customized and feature rich ecommerce portal for and growth of business

Zolace wanted to establish itself in the online retail business. Their main requirement was to build a customized web portal which would attract more and more customers, sell more products and ultimately generate more revenue. They mainly wanted the customized portal for Users with options to select products, view product description, zoom images to view the product from different angles, view related products, Add to Cart, Checkout, Order tracking, payment modules and shipping functionality.

Key Challenges

Zolace wanted to focus on building a portal that was customized and built with the Magento platform. Magento’s eCommerce platform offers tools needed to attract more customers. Zolace wanted to customize the in-built features that Magento has to offer as per their unique requirements without using them as is.

They wanted a website that was a pure ecommerce site with the standard ‘Add to cart’ option, and with a functionality that would allow users to enquire about the product details and to track their own orders after placing them.

Solution

We built an online shopping website using Magento with WordPress integration for blogging.
Our technology stack comprises of the open source Magento platform, JavaScript, Ajax and PHP. We suggested Magento as it offers rich administration interface and robust marketing tools.

For integration we included follow up email Magento Extension for easing the reminder and follow-up email process. We made the website responsive to ensure it suited well to the need of customers who are tech-savvy and could access it via mobiles, tablets and other such devices. We made use of extensions for filtering, reward system/point system, Daily deals module, invitation module, and for a number of smaller functionalities such as feting the user data from yahoo etc. The Inspiration module is built from scratch and is fully manual.

Salient Features of our Solution:

Daily Deals: This feature allows the administrator to add products from different categories for users on a daily basis using the admin panel.

Inspiration: This section allows users to upload pictures from facebook, instagram etc. based on the products that they have bought online and used. All pictures that users need to upload are either accepted or rejected by the administrator based on the content and pictures that are appropriate to be uploaded on the net. The user can provide comments, reviews, add photos, share images, view related products. All content and images submitted by users is managed by the administrator and either accepted or rejected.

Rewards/Points system: There is a facility to gain reward point based on the user account creation. Once the user creates the account 100points are credited to the users account. User can login, select products, buy them. Based on the product price that has been bought the admin awards relevant points to the user account.

Invite friends: This feature allows the users to invite friends and refer them to the site aiming to increase business.

Email alerts to customers: Any update related to the products, and user account, payment information, etc are sent to the customers instantly

Newsletter: A user can subscribe to newsletters on a daily/weekly/ monthly basis. Zolace uses Sendy Newsletter. Based on the subscription the administrator sends out emails to them for sharing coupon codes too.

Order Tracking: This feature allows users to track their orders online at every stage. The users can fill up a form and generate an OrderID. All the relevant order details of the product are emailed to the user.

Blogs: The blog section uses WordPress for blogging. It has integrated access with Magento. Users can read blog posts and provide comments from facebook or from the Zolace site itself.

Live Chat assistance: This feature allows the users to chat and get assistance in case they have any issues or queries.

Add to cart with Easy Checkout option: The user can add products to cart and checkout too. If the user adds three products to the cart but does not purchase the products then the admin manages accounts and sends emails to the users after 2 or 3 days based on the settings done by the administrator.

Hassle free Payment via PayPal/MolPay: This feature allows the customers to Pay online via Payment Gateways such as PayPal and MolPay. The user is redirected to the payment site.

Social Network Integrations This feature allows users to share images from social networking sites such as Pinterest, Facebook, etc.

Product Details: The user has the option of viewing the product details.

Related Products displayed: While viewing products the user is presented with the relevant products options.

Outcome

Zolace has drastically increased its sales turnover in the last one year. The online fashion store is growing and contributing value to the business to the business at the most affordable costs. Its popularity has increased since its commencement due to the range of products offered and rewards offered on purchase of products that too at an affordable price.