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November 2014

“All of our local businesses should trade in BerkShares,” says Catherine Chester, an attorney at Hellman Shearn & Arienti LLP. In her view, BerkShares help to combat one of the main challenges that face the Berkshires. “We have an aging and a declining population, and BerkShares put our region on the map in a new way—not just for the arts or for the scenery, but for the economy.” In her view, the kind of vibrant and diverse Main Street culture that BerkShares support—both directly and indirectly—is what will draw new businesses and new people to the area.