TAKING CARE PACKAGES TO A NEW LEVEL

With a track record of success in every beauty category they have touched thus far, it was a natural next step for Dove to expand into baby care products. In order to hit the ground running in this new category, the brand looked to Kaleidoscope to guide them in developing a gift-ready packaging design. Combining our talent across teams, we utilized design skills to create approachable and warm compositions with creative structural design strategies to ensure that the packaging would have a secondary use after opening. By creating a gifting package design that is beautiful enough to become the envy of any baby shower, Baby Dove is now positioned as the clear choice for both givers and receivers.