3D on the Rocks

Wood Pencil / Digital Marketing / Innovative Use of Technology / 2015

To promote Suntory Whisky and attract younger generations to what they see as an out-of-date drink, TBWA\Hakuhodo created 3D on the Rocks, the world's first 3D-milled ice cubes. They invited people to send their desired 3D data to the campaign website. The data was then used by a specially designed CNC router to shave one-of-a-kind ice creations, each of which was hosted on a digital gallery. To make 3D on the Rocks an even more magical experience, TBWA\Hakuhodo opened a pop-up bar in central Tokyo, allowing fans to enjoy Suntory Whisky with their own unique milled ice cube.

Credits

3D Artist

Takeo Saito

Art Director

Yo Kimura

Yuki Tokuno

Copywriter

Takahiro Hosoda

Nobuhiro Arai

Creative Director

Kazoo Sato

Hideo Kato

Kiyoshi Omori

Creative Technologist

Masashi Matsukura

Director

Eiji Tanigawa

Executive Creative Director

Kazoo Sato

Interactive Art Director

Im Jeong-ho

Takeshiro Umetsu

Hidekazu Hayashi

Photographer

Keisuke Minoda

Producer

Shizuka Masuno

Yuta Mita

Toshiyuki Takei

Music Production

Audioforce

Production Manager

Ko Yoshida

Client

Suntory Holdings

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