Spas shift focus to stay afloat

Reyhan Harmanci of the San Francisco Chronicle has a good piece on spas and their response to the recession:

San Francisco is a particularly spa-heavy town. According to online reference site SpaFinder, there is one spa for every 5,100 city residents, compared with one for every 15,300 in New York City, so local spas have been working hard to differentiate themselves from one another. Some have gotten creative with payment programs such as I-Spa and International Orange’s membership drives, while others, like Spa Gaia in Napa and San Francisco’s Epi Center, look to attract eco-savvy customers with their green buildings and practices. As befits the season, holiday discounts and open houses abound.