Since
inception in 1992, how has SurveyUSA done compared to other pollsters?

SurveyUSA’s public opinion polling work stands everyday alongside
the best work done by the largest and most prestigious research firms
in the country. Since inception in 1992, SurveyUSA has polled on 775
separate election contests (as of 1/1/07).

Every time SurveyUSA forecasts the outcome of an election, we compare
that forecast to the actual outcome on Election Day. In so doing, we are
able to measure precisely how accurate SurveyUSA’s pre-election
polls are. In addition, for every election that SurveyUSA polls, we analyze
the final forecast for each of the pollsters we compete against. In so
doing, we are able to measure precisely how accurate our competition’s
pre-election forecasts are.

Because SurveyUSA uses professional television news anchormen and anchorwomen
to ask our poll questions, instead of headset operators, some of our competitors
would like you to believe that SurveyUSA’s election polls are inferior.
There is no need for conjecture on this topic. The evidence is right here.
Study the data; draw your own conclusions.

Show me how SurveyUSA has done against all pollsters against whom
it has competed on 10 or more occasions.

Show me how SurveyUSA has done against Mason-Dixon Polling and Research
using the measurement “Mosteller 2.”

Show me how SurveyUSA has done against the Los Angeles Times Poll
on all methods of measurement.

Show me how SurveyUSA has done against the Keystone Poll using the
measurement “Mosteller 5.”

It is important to keep in mind that SurveyUSA's 14-Year Interactive
Election Scorecard is not a marketing document. It does not selectively
include only SurveyUSA's best work, nor does it selectively exclude
the
competition's best work. Rather, the Interactive
Election Scorecard is
exhaustive: every SurveyUSA election poll is included, good and bad,
since SurveyUSA began polling in 1992, and every known poll conducted
by a competing
pollster is included. In this way, the Interactive
Election Scorecard is a scientific measurement of SurveyUSA's
performance. You can search the Internet: no other pollster, academic
or commercial, publishes an
election report card similar to this. The Interactive
Election Scorecard may challenge “conventional wisdom” and
the opinion of some
“experts” who have written about SurveyUSA.

Note: For those unable or unwilling to open Microsoft Excel documents
over the Web, we offer the following static PDF images, which give you
a glimpse of the data contained on the Interactive
Election Scorecard.

The data contained in the Interactive
Election Scorecard was gathered
by SurveyUSA employees from published news reports. In some, but not
all
cases, SurveyUSA
was able to verify a competing pollster’s numbers directly from
the competitor’s website. Every attempt has been made to make
the Scorecard complete and accurate. If you detect an error or omission,
please
report it to editor@surveyusa.com,
and we will correct our records, update the database, and generate a
new
Scorecard.

SurveyUSA
11/2/04 Election Poll Scorecard

How
close did SurveyUSA polls come to the actual outcome of the election?

Research-on-Research
conducted by an independent firm on SurveyUSA's work

SurveyUSA does private-label, subcontracted telephone field work for
a number of the world's largest market research companies. These research
giants turn to SurveyUSA to conduct research, which they then resell to
their clients.

One such company, a $200 million custom research and syndicated tracking
firm, wanted to make certain that SurveyUSA results were statistically
valid before entering into a relationship with SurveyUSA. At its expense,
it conducted 32 sets of parallel tests, during which identical studies
were fielded by traditional phone and traditional mail methodology, alongside
SurveyUSA methodology. More than 90,000 parallel interviews were conducted,
in categories as diverse as dog foods, snack foods, baby foods, high-tech,
pharmaceuticals, alcohol consumption, and consumer durables.

Conclusion: SurveyUSA results are not just comparable, they are in some
ways better.

"We've now proven that IVR is actually superior to interviewer administered
random digit dialed surveys for these short burst questionnaires."

---- Chief Research Officer,
$200 Million Research Company that uses SurveyUSA
At Product Launch of Interactive-Voice Offering

Contact
SurveyUSA if you would like to receive a copy of the white paper prepared
by this independent research firm, which summarizes the results of its
validation studies on SurveyUSA.