Customer relationship management (CRM)

A CRM consists of the processes a company uses to track and organize its contacts with its current and prospective customers.

Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.

While the term CRM generally refers to a software-based approach to handling customer relationships, most CRM software vendors stress that a successful CRM effort requires a holistic approach. CRM initiatives often fail because implementation was limited to software installation, without providing the context, support and understanding for employees to learn, and take full advantage of the information systems.

Back office operations

Business relationships

Interaction with other companies and partners, such as suppliers/vendors and retail outlets/distributors, industry networks (lobbying groups, trade associations). This external network supports front and back office activities.

Analysis

Key CRM data can be analyzed in order to plan target-marketing campaigns, conceive business strategies, and judge the success of CRM activities (e.g., market share, number and types of customers, revenue, profitability).

Increase Productivity:

Take a moment to think about all the data your company tracks. Now think about how difficult it is to manipulate and track that data between multiple employees, off-site access or different locations within your company.

This probably seems like a huge amount of work or even worse it's not possible. After a couple meetings with us, analyzing your company and the data you wish to track, we can provide not only a web based CRM application to track that data but also a custom dashboard that will allow you to view your employees progress.

Let's Talk

Call us today at 612.743.2734 and see how we can improve the efficiency of your employees. The cost of this consultation is free and all you have to loose are none efficient non web based applications to track vital company information.