MMPC to launch 3 new vehicles in 2012?

AUTO NEWS

Triple treat

by Vince Pornelos

December 14, 2011 14:15

If you're a Mitsubishi Motors fan, then
2012 is one year to look forward to.

Last night during the Mitsubishi Motors
Philippines Christmas Party, several executives were excited about
their new models for next year, as MMPC is set to re-enter the
B-Segment after a long absence.

Already the next generation Mirage is
scheduled to arrive in Q4 2012, and that in itself is big news for
the brand. Mitsubishi has been claiming that the Mirage can do 30
kilometers to a liter under their test cycle, and given today's gas
prices, the Mirage will be one to look forward to.

Another bit of news from Mr. Froilan
Dytianquin, MMPC's VP for Marketing Services, will be discontinuing
the production cycle of the last generation Lancer (Cedia-based, 8th
generation overall) with the 1.6 engine. In its place will be a newer
version of the Lancer EX (9th generation) with a lower
displacement engine.

However, the biggest news of the night
has to be the hint of the arrival of Mitsubishi's electric car, the
iMIEV or perhaps its upcoming derivatives. There are still no details
about EV infrastructure or possible range under local driving
conditions, but rest assured, MMPC will be challenging for the top
spot in the auto industry for the next few years.

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In other news for the diamond star
brand, MMC has just announced that they have just developed new
Eco-friendly floormats using plant-based fibers. Mitsubishi Motors
Corporation, while working with various companies, made the new mats
using plant-based bio-polyethylene (bio-PE) fiber, adding to its
lineup of proprietary plant-based "Green Plastic" products.

The company plans to start production
of the new floor mats in the summer of 2012.