Medical device marketing campaign

The challenge

Our brief was to deliver an eye-catching campaign to educate clinicians on the advantages of the inflatable cuff of LMA laryngeal masks over competitors’ gel filled devices. The creative needed to be novel and distinctive to stand out from the crowd in a competitive market place

Our approach

The campaign uses a wide range of media for different touchpoints which can be utilised by local marketing teams across the globe: from leave-behind packs for personal selling, to giveaways and graphics for events. The bold imagery and colours help the campaign gain attention, especially at congresses where many companies are competing for the delegates’ attention. Digital media is also used extensively throughout the campaign, including
a microsite, videos, HTML emails and interactive iPad sales aid.

Contact

MCC at a glance

We are a creative branding and design agency based near Oxford. Established nearly 40 years ago, we work with clients from a range of industries on diverse projects; from branding, advertising and campaigns to websites, videos, brochures, events and much more. Read more...