Newborn Town and Facebook Jointly Won the GMIC Award of “Best Going Global Platform”
May 3, 2017 17:10 CCTIME

On April 28, GMIC 2017 Beijing Conference held a GMX Technology Industry Innovation Awards ceremony, Newborn Town and Facebook jointly won the “Best Sailing out Platform” award, Li Ping, co-founder of Newborn Town, came to accept the award on behalf of the company. Following the previous day at the global leaders summit speech, Newborn Town, a pan-internet linker, was once again shining at the global leader’s summit.

Li Ping, co-founder of Newborn Town, received GMIC2017 “Best Going Global Platform” award.
Newborn Town, a pan-internet linker, its Solo system products matrix has accumulated more than 600 million users globally. The Solo Ads, a self-developed global mobile developer service platform, has become must-choose channel for sailing out, include applications, games, services, information, Literature, film and television, tourism, Internet finance, Chinese manufacturing and other industries.

The pan-internet is at its right time Facebook has also jointly won this award.

On April 27th, Liu Chunhe, the founder of the Newborn Town, explained the concept of the sailing out pan-internet at the Global Leaders’ Summit. He called on all industries sailing out to create a universal sea-to-sea coalition fleet, and the Newborn Town hopes to become a linker of this great cause.

Newborn Town think that China’s Internet development level is leading the world at present, and has accumulated rich experience in the era of mobile sailing. “On Belt and One Road” has also become an important national strategy, and the time has come for all industries to enter the global market. As the first domestic platform that focus on sailing out, Newborn Town not only has the obligation, but the ability to promote China’s pan-sea process.

Best Going Global Platform

The organizer also fully affirmed the efforts in this field of Newborn Town, the award words said: “As the concept proposer of pan-internet, it has distributed the forefront of the out-sailing industries, through strategic cooperation involved in a number of cross-industry development, the latest release of Solo Ads provides advertising solutions to better understanding the sailing-out developers, in-depth build large data and more frontier capabilities of artificial intelligence algorithm. It has formed a full range of offshore platform matrix, which is worthy of recognition.

Interview with Liu Chunhe, CEO of Newborn Town: It will be a hard time for small start-ups in AI era.

Venture Innovation Tencent Technology, Feng Jun 2017-04-27 14:40

On April 27, 2017, the Global Mobile Internet Conference (GMIC) was held in Beijing. Newborn Town founder and CEO, Liu Chunhe, received an exclusive interview with Tencent Technology during the meeting .

Liu Chunhe thought that there are two directions in the second half of the Chinese Internet: one is to enhance efficiency, another is to expand the scale; to enhance efficiency is the application of artificial intelligence, and expand the scale means to go to the international market.

Recently, artificial intelligence has become a hot spot in the investment field, but for small start-ups, on the one hand, its technology and talent can not be compared with large companies; on the other hand, it is difficult to obtain large-scale data.

“Several BAT giants have also penetrated into all fields of life, including basic necessities, especially generally optimistic about the medical, financial and other spot fields.” Liu Chunhe is not optimistic about the prospects of small start-ups in the AI era.

As a global top-ranked third-party company majors in desktop products, Newborn Town in October 2016, has completed a few hundred million yuan of D round of financing. Liu Chunhe revealed that after the financing of the Newborn Town, it has developed from a product to a dozen products, accumulating more than 600 million users.

In addition, Newborn Town has also set up a Large Sailing Fund, funds for the first phase scale attains 100 million yuan, specifically to support the domestic small and medium-sized entrepreneurial team out of overseas, aims to do the Chinese span-Internet linker.

Liu Chunhe said that China’s Internet is in the world’s leading position, no matter in technology, products, talent, commercialization, and capital fields, China has a strong competitiveness. At present, China’s out-sailing model is still in the early stages, capitals which pay attention to this field is not much, it will be a blue ocean.

In May 2016, A-share listed company (002209.SZ) has announced that it intends to purchase shares and cash to buy Newborn Town, and other 12 transactions held by the other side of the total holding 100% stake in the Newborn Town, among them, the payment of cash is 163 million yuan, and the issued shares is 152 million shares.

Later, the media widely questioned that the Newborn Town had only 14 million revenue three years ago, but to be sold 2.5 billion. Later the trading broke down. In this regard, Liu response to Tencent technology, said the Newborn Town is not very concerned about capitalization things, and will not spend too much time on it in the future; but to return to the commercial nature, so that Newborn Town can keep a fast increase.

The interview records is as followed:

Tencent Technology: First welcome to Liu guest Tencent technology. Recently artificial intelligence is a special hot spot, how do you view such a situation?

Liu: Because I am with technical backgrounds, and manage this company for some time, I think that there has several elements or several possibilities for an industry to become an awesome industry. Firstly, it must have the scale; secondly, efficiency enhancement, and thirdly, subversive technology & subversive business model. These three things constitute the cause of one rapid development industry.

China’s Internet in the scale of development has disappeared, artificial intelligence is much efficient. So I think it is a way instead of an industry. Because one can be called the industry must attain a certain scale, such as from a province to the country. So I am more optimistic about the out-sailing may be an industry,maybe a scale to be upgraded.

Tencent Technology: Many people put forward the second half of the Internet, you think one is artificial intelligence, and another is a foreign market, are these two are very important directions of the second half?

Liu: One is to enhance the efficiency of artificial intelligence, the other is to expand the scale, which is sailing out. From the historical view, the rapid development of the real industry is always the scale instead of efficient, there have no chance for small companies with slow development. Because upgrade efficiency is always exclusive to big companies, that is, artificial intelligence opportunities do not belong to small companies, because there is no data for them, then how to do artificial intelligence?

Tencent Technology: There are some views that vertical and subdivided areas of small companies may still accumulate some data.

Liu: Some kinds of difficult. Because for these large Internet companies, they also penetrate into the various sub-sectors, including basic necessities, vertical subdivision areas may do some attempts to cooperate with the giants when is in a good time.

So I am not optimistic for it that is in the name of the industry.

Tencent Technology: Which segments you think can make the first breakthrough to improve efficiency in the field of artificial intelligence, and achieve relatively large achievements?

Liu: I do not do the domestic research too much, so there is no in-depth judgments. We combined with advertisers when engaged in artificial intelligence. We will find that the common pain point, and it is how to match people with information, you can not see what you want most of time, the proliferation of information. For example, you see an ad on the Internet while you do not like it, it is not what you want. We are now developing Solo big data, is the artificial intelligence data platform, to give the users’ tags and precise positioning, to know “Who he is, where he is, and what he will do, generate new species on the basis of these labels. So we apply advertisements and contents in this field. Such as Solo Now, one of Solo products, which is a carrier of integrating personal information and personal services. What’s more, it is quite different, which is the need to use artificial intelligence.

Tencent Technology: Through checking the information, I see that the Newborn Town has completed the D round financing, what the layout after that? Including some strategic layouts…

Liu : The most important keywords for Newborn Town in recent years called “evolution”, which developed from a product to more than a dozen products, from zero user to more than 600 million users now, from a few people to 200~300 people, from never melt to complete the four rounds of financing now. At the same time, we do investment: we set up a large sailing fund, specifically to support small and medium-sized teams to go overseas, its first phase of funds was more than 100 million yuan.

We are now focusing much on sailing upgrading. The sailing is more of the game applications, is isolated from sailing that even do not need the local infrastructures, just download an APP, and even do not know where the users are. Yesterday I met a friend who is a leading enterprise in a certain area, he has never been to that place. We now call the pan-Internet sailing is not only the game applications, but the other many things, such as film and television, literature, Internet finance, O2O or even things made in China. These things will be very spot in this year and are also the direction we focus on. So that is what we are doing this year, and pan-Internet sailing is also we pay much attention to.

Tencent Technology: Any projects here, could you take an example?

Liu : For example, we voted a company is to do college students installments in India , which is similar to the domestic staging products, its growth is very fast, and is not same with the traditional applications of the sailing team. We also invested in a company is specialized in making videos, focusing on doing contents, similar to China’s “Er Geng”, do the contents from globalization, which is very subversive people’s imagination.

Tencent Technology: During the process of sailing, what aspects should be paid attention, a lot of difficulties, or facing many choices?

Liu : That is not very important, difficulties and challenges are not important, it is important that do not deny your own understanding of matters. It is the size of this matter beyond the imagination of all, that is to say the logic we can now go out of the sea, is not a business opportunity, the biggest logic is the strategic opportunity from the national level. Because the Internet in China is the world’s leading, so does the industry, meaning that we are going to travel around the world. The US company is a global company because ten years ago they have led them all over the world. Today, this time point of China Mobile Internet (Micro blog) is the industry-leading, all innovation is out of a global at the same time, such as the shared bicycles, shared charging have all gone abroad. We do not give ourselves limits, there are many people take difficulties as the logic of sailing, that does not exist. I suggest that never give yourself limits when sailing abroad. Our industry journey has just begun 0.01%, even though there are many companies, but there have only a few companies with billion dollars, so in a sense we should see forward.

To give a realistic example, the region like Middle East, we feel that it will make progress in the Middle East soon, but the real situation is even not exceeded five companies, and the number of each company is no more than 10 people, it is not a real landing. A few years ago, Japanese consumer electronics land in China obtained thousands of people. So the industry has just begun.

Tencent Technology: And what will happen if it is compared with the local Internet companies?

Liu : The local companies are completely without any competitiveness. From technology, products to talent, commercialization, and capital, it is an industry leader for all above, including the United States, China is in leading position.

Tencent technology: Last year we almost sold to a listed company, and why finally it did not take place?

Liu: I spend very little time on capitalization, may only 1%, the other 99% of the time is on business and products. For the Newborn Town, capitalization is only a choice, as to choose which form, we will follow the environment and accordance with its natural. From our view, we still want to cultivate a great company. Because there is a dream in my lifetime is to cover 1 billion users, and give these users a good value, but now it is still far from my dream. There are many opportunities for us, and I do not care to choose when to use what way to dry in the end, that is not important. If a company puts all the energy on capital, the company may make money, but not a great company. We spent 0.01% of time this year, and we do not need to spend more time on it.

Tencent technology: Whether the ultimate goal is capitalization of the market?

Liu: Not necessarily, return to the commercial nature, if a product and business model can bring value to the users, then it also well to not be listed. Of course, if the market is conducive to the rapid development, we can market, and choose time, node flexibly, we must find an optimal solution, and the optimal solution to choose is the biggest difficulty for entrepreneurs. Many people are not the optimal solution, but the worst solution. For example, there is a principle in our higher mathematics that is called the Lagrange Median Theorem, and there has a definite conclusion between point A to point B. The slope from A to B must exist an optimal solution. But many people find the opposite of the slope, which is not the optimal solution. What we do when sailing, includes globalization, capital, products, etc, all of which is based on searching for the best solution and is most suitable for us now.

From the start to the present, Newborn Town has always been to maintain independent thinking, from the name you can see that we want to keep curiosity and keep changes. Curiosity and change are our key words to be kept.

Tencent Technology: I saw the news out there are also questioned voice last year, which we do not have so much revenue, but valuate 2.5 billion, does it a little bit high?

Liu: The financial news is more chaotic. In fact, the so-called valuation means the expectations that others put on us, it is common to be underestimated, but I like to be underestimated. A company ought to never be overrated, because it will surprise everyone if it has been underestimated . Newborn City to bring you a common image when you hear it at beginning, but if you come to see, it is a good company, and then I will very happy for that. I do not want to hear that the company is awesome, but when comes to look, it is common and unsoundness when contacts in-depth. I hope to demonstrate a surprise company to others, and it is underestimated. There are more than 600 million users in Newborn Town, we do not eager to cash like many others , we put income within a controlled range of growth. Because we want to do a long term, not a short one.

Tencent Technology: Do you think the valuation should be higher than 2.5 billion?

Liu : This is not important, for whether valuation of 10 billion or 100 billion, it is useless. To return the origin, even if your company value of 100 billion, it is useless. So still have to return to the commercial nature, do not be fooled and kidnapped by the capital. Sometimes you even do not know if my company has 100 billion market value? Useless. The core of an entrepreneur needs to maintain an independent thinking, sober head, and return to the origin. The greatest happiness is not to see how much the number is, but whether my products are able to give users’ surprise. When I see our users like that an Ukrainian child like Solo very much, became one of our developers, who made money through the developers, and send money to their parents when the Ukrainian war happened. I am very happy for that, this is the core point of my business.

Tencent Technology: How about summarizing the future development directions or strategy of Newborn Town?

Liu: “Scale and efficiency” is a biggest logic. We are doing three items: products, advertisements and data. Thee three items together constitute the vision of things we do. We hope that human and information in the world will be match accurately. There will have more powerful products and larger user size of Solo products: Solo ads has been the top three mobile ads platform of sailing out of China; Solo data, with using the Silicon Valley data experts, making the efficiency more optimized, so that the border efficiency and content matching efficiency is getting higher and higher, in addition, artificial intelligence is to help us provide efficiency.

So these three items are large-scale, efficient, and hope Newborn Town can maintain a rapid growth in this year.

January 17, 2017, awards ceremony for “ Looking for Top 30 Entrepreneurs Who Changed the World before 30-year-old” (referred to as “Zhongguancun U30”) was held in Beijing Zhongguancun. Li Ping, COO and co-founder in Newborn Town, won the “2016 Annual Award “; On that day, “Zhongguancun U30 Foundation Evergreen Venture Capital Fund” held a signing ceremony at the scene, Sui Zhenjiang, deputy mayor of Beijing, presided over the activity and speech.

Zhongguancun U30 was held by the Communist Youth League in Beijing Haidian District Committee and Beijing Haidian District Youth League; Zhongguancun Administrative Committee, Zhongguancun Youth Federation were guide units, Zhongguancun 100 Entrepreneurial Club, Zhongguancun Hundred People Angel Investment Alliance, Beijing GEM Board Chairman Club, Zhongguancun Listed Companies Association and other institutions to participate in and support. Activities took “youth, create, future” as the theme, aimed at promoting the youth to better join the era practice of “Mass entrepreneurship and innovation”.

Zhongguancun U30 was held for young entrepreneurs and entrepreneurial team at home and abroad, who are under 30-year-old, with outstanding development potential and excellent entrepreneurial quality, focusing on potential future growth. It was committed to discover and help ” Youth entrepreneur who can change the world, create the future”.

Co-sponsors and entrepreneurial mentors for Zhongguancun U30 include 128 well-known entrepreneurs and investment community, including Liu Chuanzhi, Xu Xiaoping, Zhang Chaoyang, Shen Nanpeng, Wang Wenjing, Xu Jinghong, Sun Taoran and so on. Through the quarterly search, the annual search and so on, it aimed to set up a platform to realize exchange and resource docking between youth and entrepreneurship instructors, support entrepreneurial teams with high technology content and new business model, spread a concept of “The world turns more exciting because of energetic youth entrepreneurs”.

In July 2015, the activity started with more than a thousand entrepreneurs from all over the country to participate in, it covered TMT, health, education, finance, tourism, social, life services, marketing services, new media and other industries. After four seasons experienced the primary’s, the seasons’, and the final annual selection, the final annual best award of Zhongguancun U30 was chosen.

After the access of entrepreneurial spirit, entrepreneurial literacy, entrepreneurial experience and other aspects of the investigation, Li Ping, COO of Newborn Town, stood out from the thousands of entrepreneurs and came to the fore as an annual entrepreneur.

Newborn Town, found in 2009, the first ecosystem to sailing abroad, established the strategic direction to move to the sea at the end of 2012, during four years of accumulation and exploration. In 2013, Li Ping, led the team to launch the Solo desktop, pushed the mobile sailing out to the sea, which harvested hundreds of millions of users; at the same time, led the team to explore business realized and the continuous development of mobile advertising business; created the whole industry chain of mobile traffic operating, with strong self-hematopoietic ability to ensure continuous growth and development of Newborn Town.

At the award ceremony, Zhongguancun U30 Foundation Evergreen Venture Capital Fund, the first domestic fund that focused on serving the Front-line young entrepreneurs under 30-year-old, held a signing ceremony. The fund is aimed at the entrepreneur’s individual investment, which lasts for 30 years and is expected to reach Rmb1.8bn. It will continue to promote and support young entrepreneurs with entrepreneurial ability and entrepreneurial potential in the next 30 years.

Sui Zhenjiang, the Vice Mayor of Beijing, pointed out in his speech that he hopes Zhongguancun U30 adhere to the original intention of initiating activities, make efforts to find possible changes in the world of young entrepreneurship, help its growth, and achieve its future.

Zhongguancun U30 needs to have a broader vision, not only at home but from all over the world to attract international talents, provides a steady stream of the endogenous power of construction for the science and technology innovation center with global impact. Hope Zhongguancun U30 can be the banner of China’s youth entrepreneurship, make new efforts in the construction of the national science and technology innovation center.

US-China Investment Summit in 2016 hosted by Stanford University FARM and CPC and by NewBornTown was successfully held on August 24th in Santa Clara Convention Center, California. Stanford professors, venture capital firms including corporate VCs including Intel/Qualcomm/SAIC, startup community experts and more than 200 people all over the world from investment industry attended the summit.

Game and app developers need to know where to spend their precious user acquisition dollars. So they should be happy to hear that mobile measurement company AppsFlyer has determined which mobile advertising media sources deliver the best results.

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Recently, mobile performance monitoring agency AppsFlyer released the first half of 2016 the global mobile Performance Index. It offers app marketers reliable benchmarks on retention and scale, helping them make informed, data-driven decisions on how and where to allocate their marketing spend.

With the massive accumulation of users and big data technology, NewBornTown’s Solo Ad Platform boarded the non-gaming advertising platform list, becoming one of the leading companies on the list.

ChinaJoy 2016 kicked off in Shanghai on July 28th for yet another year of wholesome, electronic fun.

The unpredictable weather didn’t stopped thousands upon thousands of gamers from flocking to the largest annual digital entertainment and gaming expo in Asia. This year’s four-day event broke records with a total of 325,500 visitors, including a record 108,000 visitors just on Saturday alone, according to Sina News.

Thank you all for coming by our booth, we’ll catch up later in the events coming up.

“NewBornTown is a chinese globalized mobile EcoSystem with own products and ad network. In 2014 it was one of the top ten fastest growing mobile internet companies in China. Its well-known products Solo System apps were awarded as global best apps in 2015, while the development teams were also entitled as Google Play Top Developers. Today we represent you an interview with Bashir Modanov, marketing specialist at NewBornTown.” – Nazar Panchyshyn , CMO Clickky.

In 2015 SOLO users exceeded 200 million, in a number of countries the app was ranked first in the Personalization category on Google Play and further awarded the honor of Top Developer and the Best App of 2015 on Google Play. What is the next desired step of NewBornTown success?

The next step for NewBornTown is to further optimize Solo System apps and services, especially to enrich content provided via Solo apps so that active users spend longer time with us. In the long run, NewBornTown’s ambition is to cover 1 billion users worldwide and deliver to each and every one of them a delightful value-added user experience.

For your products, what is the principle difference between user acquisition campaigns in different countries?

In China market, NewBornTown did not run any campaigns due to the region has not been the company’s focus yet. In other markets, NewBornTown influences KOLs on developer forums at the early stage of Solo Launcher to gain organic user growth, and now the company run campaigns based on ROI analysis.

Now many Chinese companies are interested in overseas market and since NewBornTown has accumulated a lot of experience in that aspect, the company works as a bridge in connecting China with the rest of the world.

The smartphone purchases growth rate (KPCB report, 2015) together with number of downloads per user are slowing down, and this can lead to a CPI growth. Do you think it means that only companies with large budgets for promotion will survive?

We could not say only companies with large promotion budgets will survive, but indeed there is a trend for users to spend most of their time on fewer “Super Apps”. However, it’s always the quality and uniqueness of product/apps matters the most. Examples are SnapChat and AirBNB, which when you look at how they hack their growth, the factors are not only paid promotions. One reason we see the numbers of installs slowing down is because last few years there always was “Bomb Apps” like Facebook, Instagram, Whatsapp, Periscope, etc. and recently we could see fewer viral apps.

Specialists pay great attention to emerging markets. Speaking of them, what is the main indicator for mobile industry for considering a market as the emerging one: smartphone usage growth, national per capita income, GDP, time users spend in apps? How do you treat emerging markets?

All of this indicators are very important to treat as emerging markets, and also eCPM and mobile search traffic must be in this list as well. NewBornTown values our growth in the emerging markets and has accumulated a large user base there, and will keep following up on the trends in these markets.

Why European mobile market is interesting for China? Is it just a question of paying users, or prestige and need of global presence?

First of all, it’s a question of quality users. We really love overseas users, they interact with developers for a good user experience and provide great feedback what help us improve our apps. Secondly it’s a question of paying users and needs global presence. From our side we can’t say that we are only interested in European mobile market, we are more interested in whole global markets and trying to connect the world.

What are the key steps publishers need to take to penetrate Chinese market?

The developers are to have great understanding of Chinese market otherwise they’ll never succeed there.

An example is that unlike Play Store as the dominating Android market worldwide, there are many different channels to work with in China. Another point is it’s all about public image, you have to start advertising campaign before even when you publish the product. For example, we can see the Uber’s “propaganda” was everywhere and it’s brings them a huge success in Chinese market.

There are 2 flows in mobile market: China’s expansion to US & Europe mobile market, and attempts to enter China by the American and European companies. Who do you think faces more difficulties?

We think that China’s expansion to US & Europe is easier than to enter China by Western companies. However, it has never been easy at the early stages for any company.

NewBornTown has experiences at different markets, and we are glad to help Chinese companies to go west and western companies to go the other way around.

NewBornTown and Clickky are strategic partners, working together to deliver the best services possible for their clients. For more information about their products please visit their website.

According to Chinese state media, visit hopes to promote collaboration between Chinese and American businesses. As a way to prepare for his visit, CCTV made a news special called “Chinese companies in Silicon Valley create technological history”. The special aired on 17 September during and featured Solo Launcher as an example of a Chinese mobile internet firm that is oriented towards the global market.

Instead of copying foreign technology a growing number of Chinese firms are choosing to make their own innovations, according to the Wall Street Journal. With a product portfolio that covers 180 million users worldwide and Solo Launcher itself as one of the top apps in the personalization category, the company is an example of Chinese innovation. Due to their success, CCTV recognized the Solo team as a benchmark for other internet startups that are looking towards overseas markets.

CCTV also focused on the developing relationship between China’s technology firms and North American investment institutions. There have been a number of exchanges across the Pacific, such as the recent visits of Mark Zuckerberg, the CEO of Facebook, and Travis Kalanick, CEO of Uber, who remain interested in China’s market and its ability to innovate.

There are many Chinese companies trying to establish offices in Silicon Valley, which demonstrates the increasing number of businesses from China that are taking part in the global economy. When showing footage of Solo’s office in the Valley, CCTV explained that the app firm is an outstanding example innovation. Harry Liu, CEO and founder of Solo Launcher, found this recognition to be “very inspiring for our team.”

Why was Solo Launcher selected

The current trend of Chinese firms focusing on overseas markets continues to grow. CCTV featured Solo Launcher not only because of the app’s fast growing user base but also due to it’s relationships with other leading technology firms, such as Google, Yahoo!, Stanford University, and Alibaba’s Alohar.

Solo System has seen over 150 million users on Google Play, and the firm intends to continue to build intelligent products that connect people with the information that truly matters to them.

Alohar Mobile, an Alibaba company based in Palo Alto, California, has created the world’s first mobile context platform that makes a Context Graph, which connects people with the physical world by using sensors on smart devices and the Internet of Things.

“Solo Launcher leverages Alohar’s technology to drive its context aware app recommendation system,” says Mr. Zhu. “As a result users get optimized app suggestions based on their real world context.”

On 12 May, 2015 during the keynote address of Apps World 2015, Peter Zhu, a co-founder of Solo System, and Sam Liang, CEO and co-founder of Alohar Mobile, an Alibaba Company, announced a strategic partnership between their companies.

The event was held at the Moscone Center, in San Francisco, California, and is where Solo System also announced their next generation product slogan “Information Finds You”. Solo System’s main product is Solo Launcher, an app that enables users to personalize their home screen and organize information and apps on their Android device.

Solo System has seen over 150 million users on Google Play, and the firm intends to continue to build intelligent products that connect people with the information that truly matters to them.

Alohar Mobile, an Alibaba company based in Palo Alto, California, has created the world’s first mobile context platform that makes a Context Graph, which connects people with the physical world by using sensors on smart devices and the Internet of Things.

“Solo Launcher leverages Alohar’s technology to drive its context aware app recommendation system,” says Mr. Zhu. “As a result users get optimized app suggestions based on their real world context.”

During the announcement Mr. Liang said, “Context surrounds us and penetrates us. It binds all lives together. We will take advantage of context, and make our lives better.”

Solo System has built several prototypes that can learn the user’s hobbies and preferences by using context aware technology. In particular the Context Aware Center, currently in beta version, creates a personal news feed that lays out the apps and contents based on the user’s mobile context.

Another prototype from Solo System is their “Locker Prediction Button”, which can be found in their DIY Locker app. This feature provides users with easy access to the apps that are most often used during the user’s daily commute. Once familiar with the locations and time the apps are used, DIY Locker can present a Prediction Button at the corner of the screen, which the user can swipe up to activate or choose to ignore it.

If activated the user can access a drawer button that contains the apps most often used during the user’s commute. Both of these prototypes help organize a device in way that enables the user to use their device in more convenient and natural manner.

The partnership between Alohar Mobile and Solo System is bound to bring more intelligent products to the market and redefine the way users interact with their devices and discover information.