Facebook Announces the Launch of Fundraising Tools for Not for Profit Organisations (UK)

Social Media giant Facebook has announced the launch of its non-profit fundraising tools in the UK and 15 other countries across Europe.

Beginning in late September, Facebook will start testing fundraising tools in five countries:

United Kingdom

Ireland

France

Germany

Spain.

In early October it’ll expand the test to:

Italy

Poland

The Netherlands

Belgium

Sweden

Portugal

Denmark

Austria

Finland

Luxembourg.

Charitable organisations based in one of these 16 countries are invited to sign up to be one of the first non-profits to use Facebook’s charitable giving tools to achieve their fundraising objectives by collecting donations on Facebook with the donate button; empowering supporters with Facebook Fundraisers; and to engage supporters with Facebook Live. Facebook added that it will be working with beta partners to start including: Movember UK, Oxfam UK, UNICEF UK, Aktion Deutschland Hilft (Germany), Caritas (Spain), Save the Children Spain, UNICEF France, and UNICEF Germany. Non-profits that have signed up directly for Facebook’s fundraising tools pay a 5% fee on each donation. 3.5% covers costs of non-profit vetting, language translation, fraud prevention, operational costs and payment support and 1.5% covers payment processing. Facebook’s goal is to create a platform for good that’s sustainable over the long-term, and not to make a profit from our charitable giving tools.