The Core dna DXP is based on object-based content management with applications like Pages, Blogs, E-commerce and Events integrated seamlessly into the one website with a slick back-end. Mechanica clients will benefit from enterprise-level security, speed-to-market and single login content management to make complex sites simpler.

“Core dna’s innovative DXP allows us to extend our existing digital solutions in a rapid, easy-to-use and secure platform,” said Micah Donahue, a principal and contact strategy director at Mechanica. “Our agency is now even better-positioned to provide world-class services across our clients’ entire digital ecosystem.”

Core dna enters Boston market

Australian software company Core dna expanded into the North American market in late 2015 with the opening of its Boston office. North America currently dominates the global Web Content Management market, accounting for “60% of worldwide revenue,” according to technology research firm Gartner. Core dna has entered the market to disrupt the current website development approach.

Sam Saltis, CEO of Core dna, said, “In the last 12 months we have seen a significant increase in the level of interest and number of enquiries from the USA and Canada, as well as the on-boarding of trusted partner agencies. The opening of the Boston office allows Core dna to deliver the same level of dedicated local support and service as it does to its Australian partners to those based in the USA.”

About the Core dna DXP

Core dna DXP (Digital Experience Platform) is a SaaS website platform that helps agencies build, deploy, and manage complex websites. The Core dna DXP has been operating in Australia for over 15 years, and expanded into Boston in 2015. Customers on the Core dna DXP include Nintendo Australia, Frontier Touring, Freedom Foods, and Tribeca Flashpoint College.