Exclusive: M.A.C.'s Year of the Snake Collection

M.A.C. teamed up with photographer Chen Man to deliver a color-rich collection celebrating the Year of the Snake. ELLE.com has a sneak peek of the campaign, behind-the-scenes images, and the new color offerings (out January 31 internationally, and February 7 in North America).

M.A.C. Year of the Snake

M.A.C. Year of the Snake

"I drew inspiration from the Chinese myth, The Legend of the White Snake, a very well known love story," photographer Chen Man told us. "The model represents the lead character, and the tower in her hairpiece recalls the Tower of Thunder Mountain, in which she was trapped in the name of love."

"I love James's [Gager, senior vice president and group creative director of M.A.C.] concept of using the Year of the Snake as the theme for the collection," explained Man, who worked on the visuals of the campaign. "I combined the mysterious purple tone with the sensuous golden shade, infused with the love story to mimic the traditional Chinese calendar of the lunar system."