Monday, October 29, 2007

Name Your Price

Decatur, GA (October 29, 2007) – Beginning today, and continuing for the next two weeks, PASTE magazine will be offering one-year subscriptions—and readers can name their price! New subscribers can sign up, and loyal subscribers can renew online at www.pastemagazine.com for a minimum payment of $1, though all are encouraged to pay what they think the subscription is worth. Anyone paying more than the $19.95 PASTE typically offers for a one-year (11-issue) subscription will be thanked in print, in a future issue of PASTE.

The campaign came about from a casual conversation at the PASTE offices discussing the recent Radiohead campaign and the Jim Collins book, Good to Great. “We were curious to know what our customers thought we were worth. And what better way to find out, than to let them tell us,” explained PASTE President/Publisher Tim Regan-Porter. “While it’s certainly a bit unconventional, we also see it as a chance to get our product in the hands of people who could become lifelong fans. It’s been our experience that once people become familiar with PASTE, they turn into loyal readers,” added Regan-Porter.

Interested readers can order multiple subscriptions to PASTE, as long as there is a valid mailing address, so even gift subscriptions are encouraged. Each issue of PASTE comes with a CD sampler, so one subscription will give you 11 CDs of great music, in addition to the award-winning writing and entertainment coverage.

Voted “Magazine of the Year” by the PLUG Independent Music Awards for 2006 and 2007, and having won the Grand GAMMA Award (along with 4 Gold awards and 1 Silver award) at the 2007 GAMMA Awards, Paste is rapidly emerging as the go-to source for music and film aficionados.

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About Me

Successfully disguised as a suburbanite. One wife, Kate, of indeterminate age, two daughters, Katryn, 24, a first-year grad student at Rutgers University, and Rachel, 21, a senior at Ohio University.
I'm 54, still trying to figure out what I want to be when I grow up. I write techie books and develop IT marketing materials for one of my paychecks. I love music, literature, and films. I write a lot, for Paste Magazine, for All Music Guide (allmusic.com), for Christianity Today Magazine, for Image Journal. Sometimes I speak about music on college campuses and at Arts conferences. I love Jesus, sometimes not all that well, but I struggle with the way that is expressed in most American churches. Then again, I struggle with the way I express my faith as well. I'm holding out for grace and forgiveness. Without it, I'm in trouble.
I could not care less about fertilizer or lawn care, but I can discuss the merits of Ortho Weed 'n Feed vs. Scott's Turbuilder in a pinch. This is what comes of living in suburbia.