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LOUISVILLE MAGAZINE 8.14 33
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Publishing October 2014
to $32,000 — the amount that kept him
from reaching his yearly goal of adding $1.5
million to his investments. "Tere's a magic
number I want to make before I get crazy," he
says. Anderson's magic number is $52 million.
He doesn't know why that's the number. It
used to be $100 million, and then he decided
that wasn't realistic. His goal is to never work
another day in his life. Let's conservatively
estimate that he's down to $30 million and
conservatively estimate that he lives another 50
years. He would have $600,000 a year for the
rest of his life. To Anderson, "crazy" means get-
ting his pilot's license and buying a plane to go
catch and distribute seafood.
"We're not famboyant. We stay in nice
places when we travel, but not over-the-top,"
Anderson says. "Sometimes I see a car and
think, 'Tat'd be nice.' Ten I think, 'I'm not
paying $200,000 for a car. Tat's stupid.'" He
does admit that he's trying to butter up his wife
so that she'll agree on a sports car. Anderson
cracks open another can of Bud Light and tells
me that on their recent trip to the East Coast,
they called about a room in Ocean City, Mary-
land. "Tese jokers were wantin' $2,300. For
fve nights at the Marriott. I said, 'Tat's not
gonna happen, buddy.' My sister said, 'Tat's
about right, Rob.'"
Y
ou wouldn't know by looking at the joy
on Dinah Clayton's face as she holds
up her $5,000 check that the lottery
industry deals with something called "jackpot
fatigue." When the lottery climbed to $10
million in 1991, it was major front-page news.
Soon after the multi-state game started, the
jackpot cracked $100 million in 1996. Now,
the Powerball doesn't have signifcant upticks
in sales until it reaches $250 million. "A lot
of people don't think that dollar investment is
really going to be that life-altering until there's
more than a quarter of a billion," Polston says.
"You'll hear them talk: 'It's only $50 million.'"
Everybody is used to astronomical numbers.
In the last two years the Powerball and Mega
Millions have come within one roll of reach-
ing $1 billion had nobody won the jackpot.
"Tat billion-dollar jackpot is going to be a
game-changer and the hangover is going to be
something," Polston says. "It'll happen."
And Anderson could win again. He still plays
the lottery regularly, paying up to $20 a week
for tickets. "When I turn on NBC news in the
morning and see, 'Hey, guys, the Powerball's up
to $280 million,' and (hosts) Al (Roker) and
Natalie (Morales) are all, 'What would you do?
I'll tell you what I'd do….' I think, Hell, I'm
gonna go out and get me a ticket!"