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#paywithpowder

Trade ski photos for Houdini gear in our big Instagram contest.

How do I enter? (The competition is over)
Post your best, funniest, coolest ski or snowboard photos on Instagram and tag with #paywithpowder and #houdinisportswear. Don’t forget that your profile must be public for the photo to show. That’s it. Now you’re in.

Who wins?
Five winners will be selected, published in Houdini channels and awarded a free Houdini product of your own choice. The jury consists of photographer Christian Åslund and Houdini associates. One winner will be published on January 21, a second on February 4 and the three final winners on February 24. Follow @houdinisportswear on Instagram to see the winners. Winners will also be contacted directly on their Instagram account.

What else do I need to know?
With your approval, Houdini owns the right to use the winning images in social media and other marketing (don’t worry, we won’t do anything bad with them). The prize can not be traded for cash. The jury’s decision is final.

New Houdini Hub Täby Centrum

Nils Faarlund and the power of Friluftsliv

Nils Faarlund and the power of Friluftsliv. As the founder of the Norwegian school of mountaineering and one of the minds behind eco-philosophy, Nils Faarlund is a living legend in the Nordic out of door community. We had a conversation about humanity, philosophy and our place in nature.

Microplastics - what we do and how you can help

Microplastics are damaging marine eco-systems. The need for a solution is urgent, and the textile industry is part of the problem. Therefore, Houdini see it as our responsibility to both inform end users on how to treat the situation, as well as to work hard to find a solution from a production point of view. This our take on microplastics.

Houdini Hub Oslo

How to make sustainable shell layers

We rely on shell layers to protect us from nature’s elements, but what about protecting nature from shell layers? When Houdini set out to make environmentally sustainable shell layers five years ago, it proved to be a big challenge.

Houdini phases out fluorocarbons

The issue of fluorocarbons is currently making the headlines, and Greenpeace, for example, is working on a large campaign surrounding this topic. We at Houdini want to be transparent in how we deal with these questions.