Student Project Showcase

Here are some examples of the creative efforts of our M-School students:

Marketing for Good: HUG // Donuts & the Pink Tax

As part of the 2018 Marketing for Good project, team HUG (Hygiene You Give) sought to raise awareness and funds to support feminine hygiene for LA County’s 16,400 homeless women. Part of the initiative was to get LMU students to see the absurdity of the “pink tax.”

VITA by Nature's Way Alive! -- Anthem Video

The spring ’17 Brand Planning & Campaign Strategy course tasked student teams to reposition Nature’s Way Alive! multi-vitamins to order to increase relevance among college-age millennials. The team (Mika Ohata, Preeti Kholi, Nikki Rathbone and Dee Divyendar) chose to pivot the brand away from traditional vitamin forms and and develop an all-new vitamin-enhanced beverage called VITA…with the promise of getting young people back to feeling INVINCIBLE. This is their anthem video.

MyCycle: The Escape

As part of the Fall 2016 M-School Marketing for Good project, students Jackson Red, Regan Smith, Zack Kluver and Kristen Reames, aka Team MyCycle, created this short film to highlight an often forgotten benefit of cycling–escape from monotony. Makes us want to go for a ride right now.

Marketing For Good Fall 2016

The M-School is ever dedicated to making our communities–both near and far–better. In the Fall of 2016, we launched the innovative Marketing for Good (what we like to M4G) Project which, in partnership with our neighbor The Dollar Shave Club, developed and executed original ideas all geared towards making the world a better place. Check out this short ‘case study’ recap video that tracks some of the highlights.

Office Hours

“Office Hours,” by M-School students Abbey Healey, Amanda Lopez, and Lauren Mabuni, was created as part of the Making the Mundane Magnificent project in the Cross-Platform Content Creation course during Spring 2016.