Introducing: Culture Identities

An inside look by designers and clients at graphic design’s main playground and proving ground—working for cultural institutions.

SKU:

5474

Editors:

R. Klanten, A. Sinofzik, F. Schulze

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Release Date:

February 2013

Format:

24 x 30 cm

Features:

256 pages, full color, hardcover

Language:

English

ISBN:

978-3-89955-474-8

Catalog Price:

$58.00

Shop Price: $58.00

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About This Book

This book takes an inside look at graphic design’s main playground and proving ground—working for cultural institutions. One would be hard pressed to find another area of graphic design in which the work is so fresh and experimental and so often serves as a precursor for future visual trends.

Introducing: Culture Identities features outstanding poster campaigns, publications, and cross-platform corporate design for international cultural institutions by both young designers, who are striving to prove themselves creatively, and established studios, who are experimenting with new forms of visual expression. In the book, readers not only hear from designers who are especially active in the cultural field, such as Bureau Mirko Borsche, the New York-based studio 2x4, James Goggin, and Johannes Erler, but also from notables on the client side including MoMA, the Barbican, Van Abbemuseum, and documenta.

With its selection of striking collaborations between innovative designers and visionary cultural institutions, Introducing: Culture Identities presents the field of visual identities for cultural clients as a continuous dialogue that pushes the limit of what is possible creatively.

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More About This Book

Originality is the guiding principle of art and culture. The visual communication of museums, theaters, and other cultural institutions is no less pioneering. One would be hard pressed to find another area of graphic design in which the work is so fresh and experimental and so often blazes trails for future visual trends.

Young designers often get their first breaks working for cultural institutions, where they can prove themselves creatively. Through work for these types of clients, established studios can also remain agile and experiment with new forms of visual expression. Today, cultural institutions are proving to be extraordinarily open to breaking new ground where art meets logos, culture meets commerce, and design meets curation. In this way, they are becoming catalysts for cutting-edge design concepts and innovative styles produced by designers who are often as visionary as the clients for whom they work.

Introducing: Culture Identities is a collection of outstanding design work for international cultural institutions. The book features poster campaigns, publications, and corporate design—much of which is designed to function across various media platforms. Extensive features introduce relevant topics and lend insight from two key perspectives. On the one hand, the book gives voice to designers such as Bureau Mirko Borsche or the New York-based studio 2x4 who are especially active in the cultural field. On the other hand, readers hear from notables on the client side including MoMA, Barbican Centre, Van Abbemuseum, and Documenta.

With its collection of stunning visual examples, Introducing: Culture Identities reveals what is state-of-the-art in today’s graphic design. The book inspires designers and cultural institutions to understand each other better and continue to push the limit of what is possible creatively.