Friday, March 17, 2017

Connect Italy 2017, Sydney, Australia - Trade Show and Reception.

Connect Italy 2017 - Australia showcased the artisan skills and stylish design from Made in Italy, Italian manufacturers of shoes and leather goods, presenting their latest collections of high quality products. The informative speakers detailing the market share of Italian goods and their quality.We also enjoyed a presentation on the renowned international exhibition trade shows theMICAM and MIPEL which I have to say I would love to attend at some point in my life. One of the highlights was previewing the first stage of the three year campaign, "The pleasure and the beauty of Italian shoes: lust taking centre stage for theMICAM based on the themes of Divina Commedia aka The Divine Comedy by Dante Alighieri, with Purgatory, and Paradise to follow. You know the Italians are all about creativity and quality when you are told they chose Spanish Fine Art & Fashion photographer Javier Vallhonrat to shoot the campaign - in Australia this would most likely be given to the latest 'hot' photographer.. Take note Aussies! theMICAM and MIPEL showing will coincide with Italian Fashion Week for the first time, Fiera Milano, Rho, Italy 17-20 Sep 2017 with Fashion Week S/S 20 Sep. In the evening there was a Reception held at the MCA with stunning views of Sydney Harbour (and once the ship sailed on) the beautiful Sydney Opera House. Thank you to the Italian Trade Agency for an informative day and wonderful evening at Connect Italy 2017.