Square One Organics now avaiable at Jewel Osco

SQUARE ONE® ORGANICS UNVEILS THE WINNING BABY FACE ON ITS PACKAGING AND DEBUTS ITS LINE OF SUPERFOOD PUREES AT Jewel-Osco®

All three with an incredible connection to River Forest, Illinois

RIVER FOREST, IL (APRIL 2010) – History repeats itself this April when River Forest, IL-based Square One® Organics unveils the face on the packaging of its organic frozen superfood purees for babies and beyond. “Unbeknownst to anyone, the new face of Square One Organics comes from a legacy of famous baby food faces,” claims Denise Henderson, founder of Square One Organics Superfoods for Babies. “Baby Brynne is the granddaughter of a Beech-Nut Baby Food baby!”

Even more ironic is the fact that Baby Brynne is a resident of River Forest, IL, and Square One Organics will make its debut this April at JEWEL-OSCO’s River Forest location at 7525 W. Lake Street.

“The connection between Square One Organics, Baby Brynne and JEWEL-OSCO is mind boggling, but a dream come true,” states Henderson. “We are honored that the product will be available for wider distribution through JEWEL-OSCO, and even more excited after being told that River Forest is one of the busiest locations in the company’s 182 store chain. We couldn’t be more pleased to make our JEWEL-OSCO debut in our own backyard!”

When Denise was looking for the baby that would be the face of Square One Organics, she called her friend Karen, who handled marketing for Inspired Impressions by Matthew Kosterman, a local River Forest photographer. “I asked Karen if they wouldn’t mind sending a selection of baby images to our ad agency,” says Henderson. The photo the agency selected from the 50 baby photos submitted happened to be of a River Forest resident, Brynne. Only after the agency decided on Brynne’s image did Karen disclose that Brynne’s grandfather was a face of Beech-Nut Baby Food.

The Square One Organics brand offers only organic superfoods such as mango, pumpkin, and gluten-free quinoa. No additives or preservatives will be found on their list of GMO-Free ingredients – just organic superfoods and water. “We take our job of feeding children very seriously. Square One’s organic superfoods are cooked first for safety then immediately frozen to preserve the taste. Our ingredients are purposefully not blended to make intolerance easy to pinpoint, and so parents can blend to their child’s preference. Organic superfoods conveniently packaged and sold for under $2.00 not only makes feeding children organic foods easy but affordable too,” says Henderson.

In addition to JEWEL-OSCO stores and other specialty markets in Illinois, Square One Organics Frozen Superfood Purees are available at http://www.squareoneorganics.com, in the Mid-west via http://www.peapod.com and now nationwide through http://www.amazon.com. Square One® Organics offers a line of 100% organic, gluten- free, GMO-free and Kosher fruit, vegetable and grain purees in two ounce single serving twin packs, and retail for about $1.95.

“Square One Organics is committed to making it easy for families to feed children organic superfoods at an affordable price, and it is terrific to have JEWEL-OSCO share in this vision and make the line available in their freezer section,” says Henderson.

ABOUT SQUARE ONE ORGANICS

Square One® Organics purees are free of preservatives, pesticides and harmful chemicals, Square One frozen Organic Superfoods for babies and kids are made from 100% unblended organic fruits, vegetables, grains and just a little bit of water for consistency- that’s it! No sugar, salt dairy or soy is ever added and Square One is gluten- free, GMO-free, Kosher and manufactured in a certified organic USDA nut-free facility. Square One’s packaging is child and planet healthy – Bisphenol-A free recyclable #5 plastic containers.

The color-coded packaging makes Superfood selection easy, allowing parents to give the nutritional building blocks their children need everyday – “Super Foods for a Super Start.” Available in your grocer’s freezer and online, Square One comes in 2 oz cups in twin packs, priced under $2.00 to make organic baby food affordable for everyone. For more information and to download a free Square One Food Journal or Superfood Guide, visit http://www.squareoneorganics.com. Square One Organics can also be found via Facebook at http://www.facebook.com/SquareOneOrganics and Twitter @SqOneOrganics. The Square One Organics cd featuring American Idol star Lee DeWyze is available via iTunes and www.squareonemusic.

In November 2009, Square One Organics obtained Women’s Business Enterprise National Council (WBENC) certification. The Women’s Business Enterprise National Council (WBENC), founded in 1997, is the nation’s leading advocate of women-owned businesses as suppliers to America’s corporations. It also is the largest third-party certifier of businesses owned and operated by women in the United States.