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While Inferior Services Fall to the Legal Wayside, ivi TV Flourishes

ivi TV continues to make good on its promise to give consumers more content and control over their entertainment experience

Los Angeles, CA (PRWEB)November 30, 2010

ivi TV, the online cable system, announced today that it has expanded its service to include live television broadcasts from the entertainment capital of the world, Los Angeles. While television networks block access to Google TV, and Apple TV leaves consumers longing for more, ivi TV's revolutionary software affords consumers a long-awaited, legal solution for watching television live on the Internet anywhere they have an Internet connection.

ivi TV offers more content than Hulu, and a 30 day free trial to watch live major broadcast channels online, including all hit-programming and live sports from ABC, NBC, CBS, FOX, The CW, PBS, and others from a growing number of local affiliates, all available immediately via ivi TV's downloadable app.

"ivi TV continues to make good on its promise to give consumers more content and control over their entertainment experience," said Todd Weaver, ivi TV's CEO and founder. "Exactly like both the cable and satellite television industries before it, ivi TV is embroiled in the same battle with broadcasters over bogus copyright claims, all the while ivi TV continues to innovate its way into the hearts and minds of consumers who seek to change the status quo."

The markets now included in ivi TV's offering include New York City, Seattle, and Los Angeles, in addition to diverse international content including Spanish news and variety programming from Intereconomia Business TV, sports programming from Sport Italia, Orange Sport and English language news from China on CCTV9, among many others.

ivi TV's "virtual set-top box" is an easy-to-use downloadable app that requires no hardware or software upgrades and works on even the most basic laptops, desktops and an increasingly vast array of mobile devices.

While the consumer trends of devoting more time to the Internet increases, coupled with the acceleration of "cord-cutting," the proliferation of new devices is creating a perfect storm scenario driving consumers to seek affordable alternatives to traditional cable TV and take more control over their entertainment options. ivi TV offers the first cross-platform, live TV application allowing both place and time shifting in a single software solution. The basic 'ivi Air' package contains all the major broadcast channels for $4.99/mo USD.

"As we anticipate the holiday season before us when even more Internet-enabled devices will be found under the Christmas tree, leading to an ever-increasing pool of ivi TV users, we look ahead to CES where we are not only speaking on many panels, but also showcasing with OEMs and chipmakers alike about ivi TV's ongoing ubiquity," Weaver concluded.

ivi TV is a compelling solution for consumers and content providers alike. ivi TV restricts its US broadcast service to the United States, fully encrypts and protects all the content it delivers, and charges a fee to subscribers for its service. ivi TV also pays the compulsory license fee to the U.S. Copyright Office, which in turn distributes payment to broadcasters, just like 16,000 other cable companies, including AT&T's U-Verse and Verizon's FIOS TV. ivi TV operates within the clearly defined and strict provisions of the copyright law providing a compelling service that consumers can feel good about using.

About ivi TV™
ivi TV endeavors to make the world a better place by providing a high-quality viewing experience while offering consumers what they want in the way they want it, with more choices, less hardware, and higher standards than other modes of online content delivery. At the same time, ivi TV increases viewers for channels and advertisers, continuing and adding to the live television tradition in an innovative and sustainable manner. Consumers, broadcasters and advertisers alike will agree that live television, most notably sports and news programming, is here to stay. The solution is ivi TV. And the time is now. ivi, Inc., is based in Seattle, WA. For more information, please visit http://www.ivi.tv.