Cultural Assessment and Creative Writing

Before launching new products or services, our clients might want to find out how certain brand names or terms are perceived in specific cultural environments in the different target countries. We are happy to offer assessment of these new linguistic items or approaches, to help decide whether they "sound good" and well-marketable in a specific cultural context, in any of our target languages. In the decisions that need to be taken throughout an international marketing campaign, following an assessment of the international marketing environment and selection of the market, a clear definition of the elements of the marketing communication is required. As part of marketing content translation, it is essential to carry out certain cultural analyses and linguistic consultations related to the target language and cultural environment.

This service is usually requested when our clients enter new markets with their products. Hunnect offers the adaptation and creative translation of marketing material to the target market, with the help of a European network of cooperating linguists.