Polaroid, one of the most trusted and well-respected brands in the world, will launch the Polaroid Socialmatic camera in Brazil during PhotoImage Brazil 2014 – 22nd International Image Exhibition, to be held from August 26 to 28, at the Expo Center Norte, in São Paulo. A revolutionary new camera that blends the nostalgia of vintage Polaroid instant cameras with the ability to immediately share images via a host of social networks, including Facebook, Instagram and a dedicated Socialmatic network, the Polaroid Socialmatic camera is unlike anything on the market today.

“Polaroid was the original social network; allowing people to instantly capture, print and share life’s moments in a way that had never been possible before,” said Scott W. Hardy, President and CEO of Polaroid. “With the launch of the Polaroid Socialmatic, we have come full circle and done so again, allowing people to capture and instantly share those moments in virtually any way they like -- whether with prints or digital images posted to social networks.”

The Polaroid Socialmatic camera allows users to select, print and share images instantly on ZINK Paper® featuring the ink-free Zero Ink® printing technology by ZINK Imaging. Built-in software allows users to edit photos or apply filters before printing the final images. Once users press the print button, the Polaroid Socialmatic camera produces a 2x3” full-color sticker-backed ZINK photo in less than one minute.

Consumers can use either the Polaroid 14-megapixel front-side camera or the 2-megapixel rear-side camera to capture images before posting the digital photos directly to their favorite social networking sites via the Polaroid Socialmatic’s built-in Wi-Fi®. When Wi-Fi is not readily available, the camera can pair with smartphones via Bluetooth to enable instant sharing from virtually anywhere. The device utilizes an Android operating system and has a built-in GPS feature so that all images can be geo-tagged with their exact location.

The Polaroid Socialmatic camera has an MSRP of $299.00 US or in Brazil R$1699.00. It is available in both black and white and will be accompanied by a broad range of accessories and face plates, enabling users to personalize their device. The instant digital camera comes with 10 sheets of ZINK Premium photo paper, a universal adapter, a USB cable, a quick start guide and a rechargeable battery.

The Polaroid BrandPolaroid is one of the most trusted, well-respected and recognizable brands with a rich 75-year history beginning with Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the PolaroidClassic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine Polaroid branded products. For more information, visit http://www.Polaroid.com.