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Thursday, April 18, 2013

Five Things You Didn't Know About CPG Mobile Advertising

Packaged-goods marketers may not have been the fastest adopters of
mobile advertising, but they're catching up, according to a new study
by Millennial Media and comScore, which found CPG advertisers more than
tripled spending on mobile last year.

Among the things you might not have known about CPG advertisers in mobile:

1) CPG is adopting mobile faster than the other leading categories.
Consumer goods ranked in No. 6 among industry verticals last year,
according to Millennial Media, with spending up 235%.