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Quixel: LCD TV Sales Saw Flat Q1

Portland, Ore. - Sales
of LCD TVs were flat overall in the first quarter of 2010, although models with
LED backlighting and large screen sizes showed signs of continued growth from
the fourth quarter of 2009, according to a newly released study from

"It was a tough quarter for the overall LCD TV
category," said Tamaryn Pratt, Quixel Research principal. "Traditional
seasonality was in play, but there were also product transition shortages and
weaker consumer demand coming off an extremely strong holiday season.
Fortunately, the LED and large-screen sales results were up dramatically,
lending a positive note in a down quarter."

For the first
time, the LCD TV category has seen wider availability and affordability in the
60-inch and larger screen-size segment, with more than seven models launched in
Q1 2010.

Unit sales almost
doubled from Q4 2009 to Q1 2010 for the 60-inch and larger segment, driving
sales growth up 700 percent from Q1 2009 to Q1 2010.