Amsterdam, 30 August 2016 – MMD, the leading technology company and brand license partner for Philips Monitors, is introducing a series of innovations for business professionals and home users alike at IFA 2016 from 2 to 7 September in Berlin. With UltraColor technology and its wider gamut support, integrated e.g. in the slimmest monitor on the market, the latest 4K 40-inch curved display, displays with webcams that pop up only when needed, as well as the chance to preview forthcoming innovations, the Philips stand in Hall 22 is a deserved part of any tour of the show.

Curved displays – and the largest 4K curved display on the market

Visitors to the Philips stand can experience fantastic focus with the 40-inch Brilliance Curved display, the largest 4K curved display on the market. This 40-inch screen which will be available to purchase in Q4, wraps around the line of vision to create more personal space and better concentration. Since viewers sit close to a desktop display, a curved screen creates a truly immersive working session. Viewing distances from the edges and centre of the screen are equal – so users need to turn their head less to see content at the edges, and can enjoy the best picture quality. The edge-to-edge glass and ultra-narrow border enhance this seamless appearance. Stefan Sommer, Director Marketing & Business Management at MMD, says “The new 40-inch curved display model testifies to our ongoing commitment to bringing advanced display experiences to users’ desks and living spaces. With 4K resolution, this new model offers fantastic clarity and space for multitasking.”

The 40-inch 4K model isn’t the only curved display on show: IFA visitors can also preview the forthcoming X7 Frameless 21:9 Curved display in 34-inch size. This height-adjustable ultra-slim display, with dazzling Quad HD resolution and integrated sound, is due for release later this year.

UltraColor for true-to-life image

Bringing more accurate colour to home apps, where users have often been forced to compromise, the latest UltraColor displays take colour reproduction to new heights. Supporting a wider gamut – 85-95% of the NTSC gamut, depending on the specific model, as opposed to the typical 72% – UltraColor expands on the range of perceptible colours on the screen, creating true-to-life images with richer and more natural greens, reds and blues. With their accurate colour reproduction, UltraColor displays take the guesswork out of online shopping: people can see the true colour of the product before they click “buy”. UltraColor displays also give aspiring video makers, designers and photographers the certainty that their on-screen colours come close to real life. Stefan Sommer explains the background: “Unlike enhancements that work by tweaking software settings in order to adjust colour balance, UltraColor involves changing the actual chemistry in the panel and innovative adjustments to the composition of the colour chips.”

This innovative technology is featured in a number of the displays on show at IFA, including the new E-Line Displays, released this summer, as well as the slimmest monitors on the market – the C7 series, due out in Q4 2016. At IFA, the 24-inch model of the Ultra Slim FHD monitors will be shown. Despite its depth of only 5.2 mm, this model displays 90% of the NTSC gamut, features Flicker-free technology, a wide viewing angle and a frameless bezel design.

Pop-up webcam makes life tough for camera hackers

Visitors wanting to beef up security in the office should look out for the first Philips display with a pop-up webcam. Thanks to the webcam that only pops up when it is needed, and is otherwise hidden in the display frame, the newly introduced 27-inch display blocks off a potential spyhole for hackers. The display is immediately available in the market.

To check out these and other display innovations, you can find MMD at the Philips stand, Hall 22.