Shark Project

The 'Shark Project' was initiated and executed by BlueShark between 2012-2014, for the Belgian NGO Sea First.

The campaign centered around a competition for students aging 15 – 20 years old and was designed to raise public awareness about the rapid loss of sharks caused by overfishing. The contest challenged participants to organize and execute a team-driven project that would inform their community of the plight of sharks.

During the contest, teams developed and distributed awareness raising flyers, informed and tutored younger year students on shark conservation, they manned information booths at public events and organised movie nights, lectures and quizzes about sharks. Some teams created shark related Facebook pages and websites or advertised their awareness project using posters. Some organized flash mobs or produced public service announcements and videos for YouTube, and they tried to get their message into the media. A few teams effectively managed to contribute to active campaigns of Shark Alliance, Ocean 2012 and Paint a Fish, to halt shark finning and overfishing in Europe.

The grand prize winners of the contest were offered a fully-catered, week-long marine life study trip in Florida. A compilation video of their expierences during the trip was later distributed to schools in Belgium as a plea to devote more time discussing the problems in our oceans in class. The Shark Project was financed with a grant from the Belgian National Lottery.

Most of the information on the "Shark Project" part of the website was written in Dutch and French, to assist the contest participants. An English summary will soon be available here.

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