Are you aware of just how many things go into determining search rankings for websites? It used to be that you just had to have the right URL and the right keywords. It didn’t even matter how those keywords were used. Now, the game has changed entirely. There are dozens of factors that go into figuring out your search rankings. One of the newest factors to enter the mix is your reputation. Do you know […]

Reputation Management and Reputation Marketing are complicated aspects of business ownership and management. Every business is susceptible to the complaints of irate customers who are quick to take to multiple platforms to post their disapproval. Reputation management and reputation marketing both give your business an edge when executed properly. Some companies choose to hire out the reputation management side of things. Typically this involves either a third party, or an in-house employee who is in […]

Reputation Marketing is more important than ever before. Your company can be providing excellent service and your existing customers may adore you, however you may find that gaining new customers and expanding your reach is difficult. In this day and age, customers tend to trust online reviews from their peers more than they trust advertising. These reviews then directly correspond with your company’s reputation. A massive 70% of consumers trust online reviews when deciding to […]

Reputation marketing is an extremely important part of helping your business grow and succeed. Marketing has changed greatly over the years and the evolution of social media has given companies a better way to interact with their customers while giving those customers a voice. Customers now have more control then they ever have before when it comes to influencing their peers and steering business towards companies that they favor. This has forced marketing in a […]