Facebook Strikes Deal To Make TV And Movie Sharing Easier

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Facebook Partners With Rovi (TNW)Facebook
has announced it will be integrating digital entertainment
service Rovi Corporation into its platform. The two companies
have agreed to form a partnership whereby Rovi’s information
database of movies, TV shows, and celebrities will be tied into
Facebook profiles. By doing so, it will allow the social
network’s users to share further details of content that they
like to their profiles. Rovi’s role within the Facebook platform
gives application developers the opportunity to leverage
entertainment data to be incorporated into their apps.
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Google+: An Overlooked Marketing Gold Mine (Social Media
Today)
Despite being the most popular search engine in the world, many
businesses are still not utilizing Google or
its properties efficiently. Google Plus — the second largest
social network in the world — is particularly
useful for businesses, yet many are still not on board. Images
are a perfect example of a data mining opportunities. Google
Plus’s images include Exchangeable Image File format (Exif)
information that is automatically attached to images shared by
customers — but it is up to the user to share
or hide it.
Read >

Bing Adds Pinterest Button To Image Search (Marketing
Pilgrim)
Pinterest is slowly creeping into our consciousness from all
directions. This week, the social bookmarking site made inroads
at Bing and
Barnes & Noble. On the Bing side, you’ll now find a Pinterest
"Pin It" button on every image that appears when you do a
search. In other Pinterest news, the app will now come
pre-loaded along with Facebook and Twitter
on all NOOK tablets from Barnes
and Noble. That’s a big vote of confidence for the little
social network.
Read >

Twitter Won't Challenge Hulu (Variety)
Hoping to turn tweeters into viewers, Twitter, on the surface,
appears to be gearing up to take on Hulu as a
destination for premium TV video content. The social site is in
advanced talks with Viacom and
NBCUniversal to license content. However, a source familiar with
the discussions said the content would be short clips, not
full-length episodes. The potential deals would be similar to
agreements the company already has with ESPN
and
Turner Broadcasting System, which embed video links in their
Twitter feeds.
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WhatsApp Says It’s Bigger Than Twitter
(VentureBeat)
WhatsApp CEO Jan Koum doesn’t like to quantify his popular
startup with numbers, but he at least shone a little light on how
massive the company has grown. WhatsApp provides SMS and texting
services on iOS, Android, Windows Phone, and other platforms. The
company charges 99 cents a year. Koum said the service is now
"bigger than Twitter," which has more than 200 million monthly
active users. He said the company is now processing 8 billion
inbound messages a day and over 12 billion outbound messages a
day, totaling 20 billion messages.
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Facebook Seeking Seven Figures For Video Ads (Mashable)
Facebook is asking for seven-figure commitments for video ads set
to launch on the platform this summer, according to a report.
Citing "three executives briefed on the product," Advertising
Age reports that Facebook is banking on a $4 million-a-day
business "right out of the gate" for video ads. The ad units
would likely be autoplay, meaning they will start playing as soon
as you open the page, and will expand "beyond the main News Feed
real estate to cover the right- and left-hand rails of users'
screens on the desktop version of Facebook."
Read >

Experian

Social Networking Slides As A Percent Of Total Activity In The
UK (Experian via The Telegraph)
Social networking takes up more of Britons' time online than any
other single activity, but the proportion has slipped slightly,
according to new data. In 2012, Facebook, Twitter, and other
social networks and forums, accounted for 22% of time online at
the computer, compared to 25% in 2011, the tracking firm Experian
said. Entertainment services, such as YouTube
and the BBC iPlayer,
meanwhile expanded to occupy 15% of time online last year,
compared to 13% the previous year. News websites also benefited
and attracted 5% of attention, compared to 4% a year earlier.
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