Creating a billboard for your company takes work. You have to come up with the right idea to grab people’s attention as they’re walking or driving by. You only have a few seconds to retain a passerby’s attention; so, how do you do it? For inspiration for your next billboard, check out these eight incredible ads:

Although technically not an affixed billboard, here’s one we created for Hockey Night In Canada. Outdoor projections are a form of billboard advertising that blend digital technology with traditional mediums (in this case, a brick wall). This type of billboard stands out and doesn’t go unnoticed. https://www.grassrootsadvertising.com/what-we-do/outdoor-projections/

If you can make your audience part of the message you will have a billboard that not only stands out but is interactive too. This ad for The Economist features a light bulb that illuminates when people walk under it. Using sensors, the billboard detects movement and lets the audience participate in the ad. http://2008.liaawards.com/2005finalists/winners/outdoor/1.shtml

When it comes to your billboard, you should take a big bite like this ad for a toothpaste that builds strong teeth. This ad works tenfold because it backs up the claim made by the product by showing you just how strong this toothpaste is. http://adsoftheworld.com/media/ambient/bite