The Conservative party has denied that the launch of a new range of revealing swimwear and lingerie by party leader David Cameron’s wife Samantha has been timed to coincide with the election.

Sami’s Cami’s were developed with fashion giant Karl Lagerfeld and include a 15-piece range of bikinis, thongs and teddies which accompanying adverts say will turn the Tory party into the Phwoarry Party.

However, the party has come under fire for using images of Conservative ladies modelling Mrs Cameron’s lingerie as part of its latest electoral poster campaign. Pictures of Ann Widdecombe wearing a basque are said to have caused a four car pile up on the A303.

In a new plan to generate increased profits, the Royal Mail is to take a leaf out of the DVLA’s vanity licence plate business and enable the public to change ‘functional but drab’ post codes to ones that express their individuality and character through a personalised range. The new customised post code register is to include name-based entries such as J1M5 GAFF, ‘cheeky’ codes such as H0T L1PS or F15T M3, and a range of more discreet codes that pundits have said could be popular with parents keen to avoid difficult questions about how exactly their address falls into the most popular schools’ catchment areas.