While marketers increasingly appreciate the importance of video in their content mix and agree it produces the best conversions, a new report finds most marketers are still not effectively measuring the effectiveness of their online video efforts. According a new report by Demand Metric, video remains extremely prevalent as a content type. Of the B2B and

Over the past few years, online video has become an increasingly vital part of the content marketing mix for a huge number of brands. A new study, based on survey results from 350 B2B marketing, agency and management professionals confirms that 73% of respondents believe that video positively impacts marketing results and ROI. The Web

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Online Video Marketing Ascend2 conducts a monthly research series, and its most recent Online Video Marketing Strategy survey was conducted online and had 280 respondents, who are US and international marketing, sales and business professionals representing a range of demographic roles, channels and company sizes. According to the report, the most important objective of an

Instagram Video Ads – Coming Soon Instagram has announced big changes to its advertising platform, meaning you’re likely about to start seeing longer Instagram video ads from businesses and brands of all sizes. Instagram Video Ads can now be 30 seconds long, up from the regular 15-second limit, and are also able to use landscape photo

It’s been proven many times over, regardless of what industry you are in, marketing videos are valuable at each stage of the buying cycle. Stage 1: You Get Me The purpose of this stage is establishing empathy with the buyer, showing you know what they’re going through. Useful videos include educational series, thought leadership pieces, curated

When it comes to marketing, online video is it right now. It’s the post type Facebook marketers are willing to spend the most on, and it’s getting incredible engagement when posted natively on the platform. Now is an exciting time to be marketing with video because it generates great traffic, but hasn’t been so overdone

Back in 2011, only 6% of YouTube views came from mobile devices. But, things have changed dramatically since then. YouTube views coming from mobile devices jumped to 25% in 2012, rose to 40% in 2013, and increased to 50% in 2014. Today, more than half of YouTube views and 65% of Facebook video views occur

It’s the worst kept secret on the internet, but video marketing is one of the best ways for businesses to connect with customers. In virtually every situation, video marketing proves to be more powerful and engaging than written content. Despite this, so many businesses fail to give it a second look. Instead, they proceed with

The shift of ad dollars from TV to online video has been largely impeded by one factor: reach. Until now. The coupling of YouTube’s intent-driven user behavior with Facebook’s “Super Bowl-sized” daily reach presents the largest threat to TV to date. The online video narrative has been fueled by the pitting of YouTube and Facebook