The big shift we have done in the last couple of years is not just add stores but also see that they are sustainable over the next 10-12 months and eventually over the next 2-3 years, says Srinandan Sundaram, Executive Director, Sales and Customer Development, HUL.

The growth just about seemed to comeback during Diwali of 2016, but demonetisation and GST bruised it again. What is heartening though is that most FMCG companies have posted a healthy growth in the last quarter.