Analytics help track the success of an internet marketing strategy and determine the next step

From our Blog

Learn what is working today in digital marketing on our blog. Students who are enrolled in the Marketing in the Digital Age course share their expertise in digital marketing by writing for the site’s blog about current trends and best practices in digital marketing.

Through various social media platforms people are able to follow and interact with their favorite TV personalities, world class entertainers, athletes, friends, families, and even entrepreneurs they aspire to be like.

While Google Trends is being utilized for marketing purposes by many large corporations and small firms alike, other players have begun exploring the practicality of Google Trends for some surprising uses.

Many companies are not utilizing social media correctly or as strategically as they could be. Because of this, I have compiled 5 key ideas that have proven to be vital to the success of social media marketing.

Instead of status updates and posting photos, as you scroll through your news feed you see many more videos. They are short videos that play automatically and are typically to provide entertainment to users while advertising a product.

The year 2017 is around the corner. SEO trends for the next year always trigger heated discussion in the digital marketing field. Here I would like to share with you 3 major SEO trends that many digital marketing experts have mentioned.

Are you just starting to take a dive into digital marketing? If so, you’re in the right place. Below are quick introductions and explanations of the main topics that you’ll need to know to start on a path to become a digital marketing master

The idea of this algorithm played a huge role in the development of the startup Bright Cellars, a Milwaukee based wine subscription founded by two MIT graduates in 2014. Since then, this company has grown quickly due to its successful digital marketing tactics.

Although social media presents many advantages for businesses, there are also numerous ways in which this can be dangerous. Making a mistake by posting controversial content is hard to undo and the evidence can remain forever.

I believe the old saying is: a picture is worth a thousand words. Well maybe that was true 10 years ago, but in a day and age where social media, videos, and look books have a mind of their own, a picture is no longer just a picture worth a thousand words.

Millennials think that email marketing is outdated, but it continues to be the most preferred channel for permission based messages, preferred for other content, and in fact, customer acquisition by email has quadrupled in the last four years!

Instagram is a popular photo social media app that allows users to essentially have a visual product of their day, a moment or a story that they want share with their friends and other users of the app. Below you’ll find a compilation of what content is building connection with followers, and examples from some businesses both large and small.

The Badger Brewing Association’s foundation spans across multiple Google Doc pages spanning form General meetings in 2012 all the way to our club constitution. Empowered with a grant from the Associated Students of Madison the Association pursued hosting a website on WordPress.com.

If an Instagram user were to take the time to consider the actual process of Instagramming, they may notice that the process can be broken into three general steps: capturing the picture, editing the shot, and posting the masterpiece on the Instagram app.

The world is currently moving though one of the greatest cultural shifts as technology improves and the rise of social media continues to immerse itself within our daily lives. The marketing industry is becoming much more challenging as the consumer continually gains more power in the purchasing process.

LinkedIn has always had a demographic distribution that skewed towards the younger generations. This would seem to be for two main reasons. Firstly, the younger generations, such as millenials, are digital natives, growing up in an environment where they were quick to adapt to new trends in the online world.

As we’re living in the age of digital, we find ourselves more frequently bombarded by ads. During an election, the number of political ads has been constantly increasing and the 2016 election has been no exception. The candidates are utilizing social media more than ever to connect with the voters and spread their campaign propaganda.

When I first took Marketing in the Digital Age, I didn’t know much about the digital world or social media. I thought Twitter was the latest and greatest, I thought Facebook was invite only, and I thought Myspace was the most popular of all (okay, maybe not those last two).

As social media continues to grow in popularity and capture more and more of the consumer’s attention, it is becoming more important for businesses to market through social media. But with so many options out there, how do you know which ones to use? Which ones are most appropriate for your product and brand, and how do you capitalize on them? In this article I will walk through some of the most popular social media platforms and explain the best ways to use them for marketing, so you can decide for yourself which ones work best for your business.

A title effective for Millenials, especially as it speaks in today’s social dialect. However, on the infographic, the title is straight forward discussing the content of the research (“Best Time to Post on Instagram”).

The day has come. We used to wake up and have hundreds of emails in our inbox, most of which we delete before even opening. Not anymore. Those daily business emails are no longer in our inboxes, instead they’re conveniently in our Clutter folder.

“You are surrounded online!” Your customers might not be happy to hear that. However, if they think it over a little bit, they will find they are truly embraced by various digital marketing stuff anytime they are online.

If you ever find yourself in charge of an email marketing campaign, chances are you will need to track open rates for your emails. Tracking open rates are an important step in measuring the success of your campaign.

I have always admired innovators that are “ahead of the curve” when it comes to trends. Whether it’s Steve Jobs, Elon Tusk, or Henry Ford, forward-thinking people tend to have a lucrative place in history.

Digital marketing strategy allows for a very broad range of mediums through which to seize opportunities that otherwise escape your business with a traditional marketing initiative. One of the most successful strategies is an “Agent Marketing Strategy”.

Trust me I know how hard it is to find content but it is so vital to keep your website up to date. People do not want to return to a site that never has new content, it gets boring. Dig deep and find relevant content that will engage and interest your users.

There are thousands of free or low-cost services online that can help grow your small business. Canva is just one example of these services. Canva is an online graphic design tool that even the most novice designer can navigate.

Reddit is an online community and social news platform in which users discuss and vote on other user submitted content. Reddit allows users to create small communities within the site called “Subreddits”.

Native Advertising may sound like a foreign concept, but listen up because it’s on the rise. According to a June 2013 survey, 90% of US publishers either currently offer or are considering offer native advertising on their sites.

What is earned media? Earned media is when a business tries to optimize on a targeted fans social circle. Instead of paying for traditional mass marketing, the business only initially pays and plans for a select group of people to actually see the advertisement or promotional event they implement.

There is always a “0” before “1” and “2”. Let’s talk about zero moment of truth. This infographic illustrates essential steps that businesses should take to win zero moment of truth and bring their customers to first and second moment of truth to generate revenue.

Before taking the course, I thought digital marketing is just writing funny posts on social media like Facebook. However, after a semester of learning various digital marketing tools, I found that it is more than that

Twitter is a social media network used to update users on a live basis. It is a great way to stay connected with current events, news sports, friends, and much more. Each post is 140 characters long and, as a result, users must keep their message succinct and to the point.

What is earned media? Earned media is when a business tries to optimize on a targeted fans social circle. Instead of paying for traditional mass marketing, the business only initially pays and plans for a select group of people to actually see the advertisement or promotional event they implement.

In today’s society, beauty and makeup have become a part of our every day lives. As a makeup guru myself, I look to makeup tutorials on YouTube to help me out when I buy a new product; as I am sure many of you do as well.

Social media is a powerful tactic for businesses and individuals to use to build and amplify their brand; however, there are downsides to this marketing tool. Businesses and individuals can post without thinking enough about the entirety of consequences that one post could have.

Our skills & experience

Students who take this course at the University of Wisconsin, Madison report the following outcomes from their experience:

Encouraged a Career Path in Digital Marketing

Supplied Applicable Skills

Assisted in a Digital Marketing Job Offer

Supported an Entrepreneurial Business Launch

About Marketing in the Digital Age

Marketing in the Digital Age teaches the fundamentals and best practices of digital marketing in the modern world. Visitors can either work their way through the free, open University course or use other tools and content on the site to teach themselves what they need to know about digital marketing.

Created with the support of an Educational Innovation Small Grant from the University of Wisconsin-Madison, the site is a teaching and learning tool developed by Katie Krueger with the goal of providing an Open Educational Resource that gives people around the world access to the same materials that students at the Wisconsin School of Business use in the class, Marketing in the Digital Age. It also serves as learning tool for the enrolled students at the Wisconsin School of Business, who help create and update the site each semester.