On Friday Night The Mill’s London studio proudly hosted the departure celebration for The Fireflies Grand Tour 2017, ahead of their 17th annual charity ride for charity Bloodwise.

The event saw the industry’s familiar faces gather to support this worthwhile and inspiring event in The Mill’s Loft Bar, where they enjoyed beers and a chance to buy Bloodwise t-shirts in support of the team, before bidding the riders an early farewell ahead of their departure on June 13th.

The team, which this year includes Mill London Producer Justin Stiebel and Mill Los Angeles Managing Director Rani Melendez, will be challenged to ride more than 1,000km over 18 mountains in 8 days in support of the leading UK charity Bloodwise which funds research efforts for leukaemia and cancers of the blood. (Meet the 2017 Mill Fireflies here.)

The route takes them from their starting point in Lake Geneva and across the French Alps, before finishing their epic feat in Cannes, at the International Cannes Lions Festival, on June 21st.

The Mill would like to take this opportunity to wish the team the best of luck for their incredible ride.

Please show your support for the team by donating to Justin or Rani as they embark on this challenge.