Content marketing is a key component of every organization’s digital marketing efforts simply because it is one of the most effective ways to connect and interact with audiences. But what about B2B businesses? Is content …

Using celebrities and influential figures to promote products and services is nothing new. Print images and TV adverts featuring famous individuals have been produced by companies for decades. However, until recently, most of this so-called …

Psychology is the study of human behavior. Marketing aims to influence human behavior. Does it not then stand to reason that psychology and marketing go hand-in-hand? Which leads me to the best example of psychology …

Editor’s Note: This article was originally published on November 12, 2017, and was updated with more recent information on February 17, 2018. Traditionally, an SSL certificate was only considered an essential part of website infrastructure …

When Mark Zuckerberg founded Facebook way back in February 2004, he (and his college roommate Eduardo Saverin) limited membership to just fellow Harvard students. It was designed to be a place where they could share …

The financial sector is seeing transformational changes in the way it delivers services and products across all fiscal markets. Digital technologies, GDPR, security provisions, and the now omnipresent cloud are playing significant roles in shifting …

Digital marketing is not the same process for all organizations. It needs to be customized, fluid and scalable as industry trends and customer demands dictate. These are all great marketing buzzwords, but they hold true …