‘Reverse boycott’ to help eatery go greener

Vancouver’s Cascade Room will be the target of a “Carrotmob” that organizers hope will draw hundreds of customers eager to reward the restaurant’s commitment to environmentally friendly renovations. A Carrotmob is a social-media driven reverse boycott in which people reward socially responsible businesses with their patronage in a one-day spending blitz. Read more at the Vancouver Sun.