We are a research and strategy consultancy that helps businesses maximize their value by understanding the WholeHuman® Experience – inside and outside the organization. We do this by integrating patterns thinking, insight and design.

Work

We provide thought partnership, and sprint alongside companies who keep up with the pace of change and create new realities, new behaviors and new opportunities.

WholeHuman®

Humans are complex beings. Yet the practice of understanding them is often binary. To win today, organizations must understand and forge multi-dimensional connections with people.

We see a more nuanced view. Our approach honors the three centers of intelligence recognized in psychology and neuroscience.

• Head (Cognitive)• Heart (Reflective)• Gut (Instinctive)

HumanQuant®

Increasingly, online surveys are bland, robotic tools that elicit automatic responses. It’s no surprise that drop-off rates are rising, and that getting data you can trust is increasingly difficult.

At LRWGreenberg, we’ve turned quantitative research on its head by framing it around more intuitive angles of inquiry. HumanQuant addresses both how questions are asked, as well as the design of the environment, and deploys new analytical tools to capture the output. By framing traditional questions in new ways, we have increased the depth of response and willingness to engage in ways that yield new insights to elicit the answers you need.

Patterns Thinking

We help identify these patterns and, more importantly, the connections between them, to create an evaluative and predictive framework. Together, these help reveal the bigger picture and better shape strategy, communication, and product development.

LRWGreenberg Studios

We believe data needs to be beautiful – and inspire new thinking. Greenberg Studios lives at the convergence of research, video, and design, creating distinctive deliverables.

Our in-house designers and videographers bring strategic insights and implications to life by creating powerful and memorable stories across all media. While video drives many of our projects, Greenberg Studios delivers everything from reports and presentations, to infographics, booklets, posters, websites, and online dashboards.

Solutions

Formulaic thinking is the enemy. Off-the-shelf solutions result in predictable answers. At LRWGreenberg, we begin every engagement by deploying the relevant tools – strategy, qualitative, HumanQuant® and design – to match each unique business challenge. Our partners seek our expertise in five broad areas.

People

We bring passions and principles to a shared set of values, for clients and each other, including what it means to be human – head, heart, and gut.

Mark Alexieff

Head

Heart

Gut

Marlon Cumberbatch

Head

Heart

Never stray too far from music and you'll always have an excuse to sing and dance.

Gut

When people talk, listen. Your own voice has nothing to teach you.

Marshall Platt

Head

VP, Strategy

Heart

Exploring the wide world through relationships, travel, language and art

Gut

Find what makes people tick

Miriam Guevara-Nelson

Head

Senior Director of Operations

Heart

Learning through my kid's eyes has opened the world to me, and given a much deeper meaning to love, life ... and patience!

Gut

Be practical: just do it!

Moose

Head

Director, Toy Destruction

Heart

Morning snuggles on the human bed

Gut

With patience and persistence comes cheese

Naomi Tyler

Head

Director, Strategy

Heart

Reading a good book, drinking tea, curled up on the couch or sitting on a park bench

Gut

Patterns, organization, simplicity

Nicola Finnerty

Head

Senior Director, Strategy

Heart

Having a great time storytelling with friends

Gut

Just do it – adventure in the everyday.

Philip Heuring

Head

VP, Head of Qualitative Strategy

Heart

Practicing yoga – on and off the mat

Gut

Create the sparks that move people and organizations

Praveen Sharma

Head

VP, Marketing Science & Analytics

Heart

Optimizing on health, family and work.

Gut

The world favors the brave.

Rosie Barraza

Head

Program Manager

Heart

Loving life and always finding a reason to laugh and smile.

Gut

"Each time we face our fears, we gain strength, courage, and confidence in the doing" - Theodore Roosevelt

Safoura Haghighi

Head

Art Director

Heart

Practicing being a whole human

Gut

Welcoming challenges and obstacles with open arms

Shristika Tandukar

Head

Senior Analyst

Heart

A good book and a cup of coffee (Books may well be the only true magic)

Gut

Trust the vibes you get because energy doesn't lie

Stephanie Brooks

Head

Strategist

Heart

Losing myself in a great story and finding myself in the great outdoors

Gut

The only real mistake is the one from which we learn nothing!

Steve Hiester

Head

Senior Desktop Support Technician

Heart

Traveling, a good movie, and Disneyland.

Gut

The biggest risk in life is not taking one.

Steve Ingledew

Head

SVP, Strategic Planning

Heart

Playing soccer until they have to carry me home

Gut

Leave it all on the field

Swosti Chhetri

Head

Accountant

Heart

I love being out in nature, playing guitar and spending time with friends and family.

Gut

Seize the day (carpe diem).

Tim McGrew

Head

Strategist

Heart

Enjoying a good story - whatever the medium.

Gut

Take a chance. There’s no worse feeling than saying you did nothing.

Wayne Bonilla

Head

Video Editor

Heart

Family over everything

Gut

Attitude affects altitude

Contact

Our headquarters are in the Bay Area, with team members in LA, New York, Seattle, Portland, Denver, Phoenix, Philadelphia, Raleigh, Hoboken, Boise, and Stockholm. While we have our home bases, every day we work around the globe, keeping pace with the perpetual change in people's lives and their cultures.