The world is undergoing rapid change and your visual needs are changing accordingly. However, your eyes do not evolve so quickly. With the new varifocal/progressive lenses portfolio, Zeiss actively responds to the different trends and arising patient needs – in order to provide better vision.

1) Trend: Digital devices are challenging our daily life

ZeissProgressive Lens Precision Plus

Optimised for the eyes

Digital devices require a closer reading distance than books or any other print media

Fast and dynamic eye movements – from near to far and back, all day long – need to be considered

Digital Inside® Technology

Pure vision with enhanced performance for the digital world.

One of the main trends in today’s world is the increased use of digital devices. Interaction with computers, mobile phones and tablets has become a big part of our business and personal lives over the past few years.

As a result, human eyes face greater challenges than ever before.The reading distance when using digital devices is closer than when reading books or any other print media. Eye movements are fast and dynamic, from near to far and back, all day long. This must be taken into consideration in order to avoid severe eye strain, fatigue and unnatural head and body posture.

varifocal/progressive lens not optimised for digital reading behavior:Near vision zone is not compatible with the shorter reading distance needed for digital devices. The result: an unnatural head and body posture is required to move digital devices into the clear near vision zone.Zeiss varifocal/progressive Lens Portfolio responds to this new challenge with enhanced vision for the digital world.