Building Your Brand on Campus

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The key to successful recruiting is building and maintaining a strong presence on campus. In addition to posting positions, attending career expos and hosting campus interviews and information sessions, consider the following strategies to engage students and enhance your brand. Above all, be creative in your approach and highlight what sets your organization apart!

Make the most of your Handshake profile by including a complete company description, detailed job postings, profile pictures, and social media handles. Be sure to highlight awards, company culture, service commitment, perks, and what makes your organization attractive to young professionals

Keep students engaged during your recruiting process through timely communication and adhering to your deadlines

Participate in University Career Center events such as resume reviews, networking nights, mock interviews, case workshops, Career Crawls and informational interviews through UCAN

Leverage your organization's U-M alumni in all your efforts

Consider offering students hands-on experiences such as job shadowing, site visits, industry boot camps, and competitions

Hire interns to build a pipeline for future recruitment and engage these students as your ambassadors on campus

Early access to on-campus interview dates and room scheduling (Platinum)

Targeted and continual brand exposure on campus (Gold)

Preferred placement at high-profile events (Silver)

Consider all majors, degree levels, and work authorizations when recruiting. HireBlue provides contacts throughout our network of campus career offices. If you need assistance navigating the campus landscape, contact the University Career Center

We are always excited to help employers better connect and engage with our students. Reach out to your designated industry contact to discuss ways your brand can have an impact at Michigan.