Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

Get link

Facebook

Twitter

Pinterest

Email

Other Apps

New ways to find contacts

Get link

Facebook

Twitter

Pinterest

Email

Other Apps

One of the goals of an email marketing campaign is to target new customers that may be interested in learning about the given industry and company, which can eventually influence sales. As such, marketers are always trying to think about new ways to find patrons.According to Dealer Marketing, an advertising network, one of the easiest ways to do this is to provide an incentive for consumers to sign up. Individuals will be more likely to respond to a call to action if there is something in it for them.The source suggested some non-traditional promotions that can help boost sign-ups. For example, a company might want to put out a fishbowl in which individuals can place a slip of paper with their email address. Entrants can win a contest by doing this, and the company can garner many new newsletter recipients. Another idea could be to start a birthday club, Dealer Marketing proposed, allowing customers who sign up for a newsletter to receive coupons or a small item when their birthday rolls around.A more straightforward manner of asking individuals is simply to inquire about their email address during checkout, either online or at a point-of-sale location. Many consumers will give out their address when seeing their price tag, knowing that they can receive offers off their next purchase.