Stage 3: Grown up - Hire more personnel or outsource all activities except database design which is our asset.

Funding

Up to now we spend only a few hours per month for the project since we need to feed our families.

We need money for the beggining only (about 12-18 months) to be able to work solely on the project and cover marketing expenses and 2-3 employees.

After scaling we believe that we will be able to bootstrap our company without any additional funding.

Our gross margin will be more than 60% and we believe that we will start paying back after 21-24 months.

Since we don't need too much money (less than $300,000), we seek Angel investors who can realize what we are doing and the potential of the project.

Selling the company is not our priority now. We are going step by step because we need to focus on products and customers.

Hiring

The first employee we need is a mobile app programmer.

The next is a customer care

We are going to find these employees through personal connections. We will give them a project first and if they succeed then we will hire them.

We are going to build a ROWE (results only working environment) and the employees will be evaluated upon results and customer satisfaction. Remote work is not only an option but a neccesity when the multilingual apps will be running.

We are going to have quarterly reviews of personnel based on the evaluation. The first review though will be on the first project before hiring.

Talking about the uncomfortable will be straightforward but polite because our belief is: Respect and demand to be respected.

People's work should be a mix (depending on the position) of routine work and exploration.

Naming

Our company name is flows. We name our products using a part of the name of the niche market we target each time with the suffix dfs which is our method to create the apps; e.g. salonDFS.