After clicking on that button you will pass through the several steps tutorial with feature usage tooltips. This tutorial also looks like a new approach for the Instagram app which comes from the Facebook app. Previously they were mostly showing new features via highlighted stories.

This tutorial says:

1/3: Friends can scan your nametag to follow you

Similar to the Snapchat's snapcode, you can scan photos / screenshots or real life screens with someone's nametag to see their profile page.

It makes it easier to share your nametags in other social media as images, so other people can just scan them to follow you.

I would expect your story feeds to be filled with many nametags very soon. It also opens a new opportunity for profile advertisement. Many people will start to recommend other people's profiles they follow. In the time back when snapchat introduced snapcodes feature, many communities became spammed with people's snapcodes causing a massive load on social media servers. Funny story but snapchat beta community in Google+ was deleted by Google because of that.

Issues

I also faced a couple of issues with this new feature. The process of sharing nametag to your story may stack and you will need to reopen the app. Additionally, the scanned nametag page looks a bit unfinished now. It misses a profile description field and a follow button.

Closing words

You may find many of such nametags already by searching for #nametag tag in Twitter or Instagram.

P.S. In the recent Alpha they also removed a button to share Instagram story to the Facebook story. I will miss it :P

Did you get a nametag feature already? Follow TestingCatalog profile with nametag from the screenshots above!

Tip us ⚡️ with any news about features you discovered in the app, to share them with the Community of beta testers. Are you looking for more insights? Check our daily Community Reports on TestingCatalog.