Roger Dubuis announces partnership with Damas and unveils extraordinary timepiece to the Middle East

Published October 13th, 2009 - 16:16 GMT

Roger Dubuis Introduces the Exclusive Excalibur Skeleton Double Tourbillon for the First Time in the region

Swiss watch-maker Roger Dubuis announced Damas as the official retailer in Dubai today. Following the announcement, Damas will be the sole point of sale in the city for Roger Dubuis’ best-selling collection of watches and jewellery, which includes the KINGSQUARE, EXCALIBUR, EASYDIVER collections. “Damas is a pioneer of the luxury industry here in the Middle East and Roger Dubuis is synonymous with high quality and luxury,” said Matthias Schuler, CEO, Manufacturer Roger Dubuis. “We are confident that this partnership will help us to achieve further growth within the Middle East market and we look forward to the year ahead.”With major expansion plans across the Middle East in the pipeline, the new partnership is seen as the first step for Roger Dubuis towards making its mark in the Middle East’s connoisseur markets in Haute Horlogerie. “We believe that Manufacture Roger Dubuis is a brand that epitomises the spirit of this region - rooted in the strong traditions of the past while reaching out to the future,” said Matthias Schuler. “With our new partnership with Damas, we want to tap into a market of discerning watch and jewellery collectors and enthuse and entice them with our avant-garde designs and classic workmanship”Damas, a home-grown watches and jewellery retailer established in 1907, has established a network of operations across Qatar, Bahrain, Oman, Jordan, Kuwait, Saudi Arabia, Egypt, Libya, Sudan, Italy and India. Roger Dubuis will be sold exclusively in Damas locations across the Middle East and India.Unveiled for the first time in the Middle East today, the Excalibur Skeleton Double Tourbillon is a Manufacture Roger Dubuis icon that is a standard of watch-making excellence in international markets. Part of the EXCALIBUR range, the Skeleton Double Tourbillon houses the skeletonised version of Roger Dubuis’ Emblematic Double Tourbillon movement, proudly harbouring the “Poiçon De Genève” – the Geneva Seal – on its front. It is one of the most complicated watches on the market today and a collector’s item. “Uniqueness, creativity and quality are the bywords of the Middle East luxury market and with Roger Dubuis, we are introducing a new outlook in design and a different level of quality craftsmanship to this market. This is an exciting partnership and we are honoured to lead the way in for the brand,” stated Tawhid Abdullah, Managing Director, Damas.