Our website uses cookies to improve your user experience. If you continue browsing, we assume that you consent to our use of cookies. More information can be found in our Cookies Policy and Privacy Policy.

In the US there was a 2 to 1 ratio of iPhone OS devices to Android OS devices. Worldwide the ratio of iPhone OS devices to Android devices was 3.5 to 1.

There were 11.6m unique Android OS devices and 27.4m iPhones worldwide in the AdMob network in April 2010. When you add the iPod touch and iPad to the figures, the number of iPhone OS devices jumps to 40.8m worldwide.

The biggest driver of paid app sales on the iPhone & Android is try-before-you-buy – 54% of Android users, 52% of iPhone users and 70% of iPod Touch users all cited liking the free version and upgrading to the paid version‖ as a reason for buying paid apps.

AdMob estimates the size of the monthly iPhone paid app market as $125m, with the iPod Touch market adding another $73m. The Android market in comparison is just $5m per month.

How do iPhone users discover apps? (AdMob)

62% find apps by searching for a specific type of app, 60% browse through the App Store charts, 40% receive word of mouth recommendations, 20% see ads in other apps, while 19% read about apps in the press or on blogs.

93% of iPhone users download iPhone Applications directly on their phone. Only 7% of users download via iTunes and upload to the phone.

Recommended

Dell is one of those companies that has gotten a lot of attention as an early adopter on Twitter. But getting into a new medium early isn’t the same as getting the most out of it. Sometime last year, the company realized it had over 20 Twitter accounts. Not all of them were effective.

Speaking at TWTRCON in New York this week, Dell’s Stefanie Nelson explained how the company assessed the ROI of its social media efforts and streamlined its productivity in the space.

Social media has gotten a lot of credit in the last year for the success and failure of films at the box office. In the case of the Paramount film Paranormal Activity, an active approach to social media was due to circumstance: the film had no marketing budget.

But by leveraging audience reaction to the film (and quiet periods on Twitter), Paramount was able to drum up more excitement for the film than would likely have been possible in a pre-social media world.

An iPad news reader app designed by two college students has taken more than a few breaths away. Developed as part of a class at Stanford University’s Institute of Design, Pulse is everything you’d want out of an iPad news reader: it has both form and function.

The user experience is obviously a big reason why the app, which sells for $3.99, quickly became the top-selling iPad app in the App Store. And it’s a big reason why Steve Jobs, who was reportedly disappointed with the New York Times’ own iPad app, personally highlighted Pulse this week.

June 9th 201005:19

Latest

Nike’s latest flagship store has arrived on New York’s Fifth Avenue, and with it comes a glimpse into the future of retail. An oft-trotted expression maybe, but the ‘Nike House of Innovation 000’ (its official title) is deserving.