Sonic Automotive will be opening its first boutique auto dealership in south Jefferson County likely sometime next year.

The dealership will be at the intersection of West Coal Mine Avenue and South Zang Street, adjacent to a Walmart and near Dakota Ridge High School. The Jefferson County Board of Commissioners approved an application to rezone the property and allow for the dealership on July 8.

Sonic Automotive is based out of Charlotte, N.C., but has a presence in the Denver metro area, owning Murray Motor Imports in Glendale, Don Massey Cadillac in Lone Tree and Mountain States Toyota north of downtown Denver.

Brian Connolly, a representative for Sonic Automotive and an attorney with Otten Johnson Robertson Neff and Ragonetti, said this is Sonic’s launch point for this business model.

The boutique dealership will have an approximately 15,000 square-foot building and about 125 cars on display at a time. Connolly said the company chose Colorado to start the model because the state is typically hard on cars and there is demand in the area. All cars on the lot will be lightly used and priced around $18,000.

“It’s a really interesting concept,” said Jefferson County Commissioner Don Rosier, who voted to approve the rezoning. “It’s thinking out of the box. I like to see that.”

The dealership will be able to have fewer cars because, Connolly said, people now do a lot of their shopping at home. The dealership — which doesn’t have a name yet — will have an assortment of vehicles and the ability to order on request.

“People are now doing online shopping and know exactly what they want,” Connolly said.

The plan had little community interest, with no residents speaking at either the planning board or the commissioners meetings.

“The planning commission had to approve an exception to allow a dealership in an area that was zoned for office and industrial,” said Jeffco planning and engineering supervisor Mike Schuster. “They decided it was acceptable.”

Schuster said it was a unique idea for the area and it is really the only sort of auto dealership that this property would allow, as standard dealerships have 300-400 cars and larger lots.

Rosier said the only other car dealerships somewhat close to the area would be along Wadsworth Boulevard.

Updated July 16, 2014, at 1:00 p.m. This article has been revised to reflect the following correction. Originally, due to a reporter’s error, a business mentioned in the article carried an incorrect name. The correct name is Mountain States Toyota.

Joe Vaccarelli covers Denver and Lakewood for the YourHub section of The Denver Post. Prior to coming aboard in 2011, he worked with Mile High Newspapers. Vaccarelli also teaches percussion at schools in Golden and Littleton and performs with the Denver Broncos Stampede and Denver Nuggets Skyline drumlines.

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