This marks a departure from AMD's traditional approach to their higher-end graphics cards -- namely, releasing a card containing two of their existing GPUs, as seen with the Radeon HD 5970. Enhancements abound, with a pair of "front end" graphics engines designed to improve performance in geometry-intensive applications, as well as a re-tooled shader architecture, and PowerTune technology, that aims to throttle the card's performance if it starts to exceed its thermal boundaries.

As always, synthetic benchmarks aren't necessarily indicative of a GPU's real-world performance. But they do give us a general overview of how the card will perform in a series of forward-looking tests (click on a chart to see a larger version).

The situation improves in the recently released DirectX 11 based 3DMark 11.

The Radeon HD 6970 manages to pull ahead of the GTX 570 on the Extreme setting by 5%. It still lags behind the GTX 580, but only by 10%.

The card manages to close the gap at higher resolutions, thanks in part to its 2GB of DDR5 memory, as compared to the GTX 500 series' 1.5GB.

Performance: Games

The card's performance in real-world gaming scenarios is a bit less clear cut. For our tests we pitted the GPUs against a pack of demanding DirectX 10 and 11 based games, and the Radeon HD 6970 proved to be a serious contender.

As we saw in the synthetic benchmarks, the card fares better at higher resolutions.

The GTX 580 and 570 maintain a strong lead at the 1920-by-1200 resolution, but that gap dries up once the resolution is dialed up to the 2560-by-1600 pixel resolution.

Value and Efficiency

Power utilization becomes rather demanding on the enthusiast end of the GPU market. To weigh the overall efficiency of these cards, we took the average frames per second of all of our game tests, and divided by their power use under load.

Nvidia's wares are generally rather power hungry, and while the revamped Fermi architecture made impressive strides towards taming their appetites, AMD's offerings remain the more power efficient of the pack -- particularly at the higher resolutions.

With a $20 price difference between the GTX 570 and the Radeon HD 6970, it becomes prudent to look at things from a broader perspective.

We collect the average benchmark results for all of our game tests, and then divide by their price tags to determine the Dollars per Frames per Second. Lower is better here, and the $500 GTX 580 is included primarily as a reference point.

The $350 GTX 570 ultimately edges out the Radeon HD 6970 as the better buy, where raw performance is concerned -- especially if you aren't fortunate enough to own a 30-inch, 2560-by-1600 resolution display.

But there are a few caveats in AMD's favor. The 6970 offers a better range of display options, serving up a pair of mini DisplayPort 1.2 connectors, a pair DVI connectors, and an HDMI 1.4a connector. Nvidia's cards only offer a pair of DVI ports, and an HDMI port. And AMD's oft-touted Eyefinity technology will also allow you to run up to three displays off a single card, a feat that Nvidia can't match. And then there's power efficiency, if you're watching your electric bill.

All told, that $20 difference becomes a trade-off between eking out those last few frames on your graphically intensive games, or having a bit more versatility in your display options. Nvidia keeps the performance crown, but the Radeon HD 6970 offers up an impressive, well-rounded value that's tough to beat.