Console UI to feature service 'soon'

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Simply stating that the service will be coming "soon", Lovefilm said the tie-in with Sony will see it become the official "PS3 integrated subscription film service partner", a wording that covers the fact that it will operate alongside the video content already provided to some PS3 owners through Sony's PlayStation Network (PSN) online service.

Lovefilm subscribers will get to stream movies to their console through the company's logo, which will appear in the PS3's XMB UI. The service is essentially the same as the one made available to subscribers who own Sony and Samsung net-connected TVs. ®