Starting off as Sean 'Diddy' Combs personal chief of staff, Dia Simms is now the executive vice president of Ciroc Vodka & Innovations, at the newly-formed Combs Wine & Spirits.Gemma McKenna catches up with Simms and finds out what the pair have planned for the expansion of the drinks empire.

Vodka commands the lion's share of the spirits sector, with over 30% of total sales; not only is it the most widely drunk spirit in the UK, but it is outstripping the overall spirits sector, with annual growth of 4.4%. Helen Arnold reports.