Such is the case for Sodastream, a company that sells soda-making machines, but for a different reason. CBS television reportedly has banned a Super Bowl ad for the SodaStream home soda system.

SodaStream reportedly purchased ad space to air during the fourth quarter of Super Bowl XLVII. According to AdAge, however, the ad was banned because it directly challenged two other major sponsors: Pepsi and Coca-Cola.

“SodaStream’s newest spot dubbed ‘Game Changer,’ created specifically for the Super Bowl, was rejected last week by CBS,” a SodaStream spokesman wrote in an e-mail statement to The Huffington Post. “Because SodaStream is a direct competitor of the Big Soda brands that tend to be ubiquitous during the Super Bowl, the rejection of one of the company’s proposed ads, which takes aim at Big Soda, is perhaps not surprising.”

“We had submitted an ad that we preferred to show, but it was not approved, perhaps due to being too provocative regarding the bottled-soda industry,” SodaStream spokesman Yonah Lloyd tells MSN Money in an email.

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Stephen Nevets - Stephen is a contributor and writer on The Dispatch. Stephen is the founder and editor for the Steven Spielberg Fan Club website and contributes to pop culture stories on The Dispatch, especially upcoming movie news.