Still dating

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“The higher the earning power of the man, the more likely he would [be to] ask to date a younger woman,” Li says.The more affordable “self-service” dating site is popular with those in their 20s, but he says there is a very definite trend that when women reach the age of 27 they opt for the more pricey matchmaking service.When it comes to dating, Chinese men are most interested in what women look like, while women want to know about a man’s income.The next consideration is a prospective partner’s profession: primary-school teachers and nurses are in high demand among men, while women favour men in IT or finance – areas men least want their partner to be working in., while last year it got a lot of coverage following the cosmetic firm SK-II’s emotional advert on the subject, which went viral. He points to what he calls the “80/20 principle” in the animal kingdom, where 20 per cent of the male species “owns” 80 per cent of the females, leaving 80 per cent of males mateless.

The self-service platform allows members to send each other digital “winks”.That’s according to Dr Song Li, founder of Zhenai.com, one of China’s biggest matchmaking sites – who apologises if his findings may not seem “politically correct”. Professors at the University of Hong Kong or a university in the UK or US might be interested in using our data to study the psychology of love,” says Li, who has the infectious enthusiasm and quirky personality commonly seen among bona fide serial entrepreneurs.“I’d love it if our data could contribute to society.” He’s not kidding about the volume of data.The matchmaker does a lot more than just introduce people, she – and it’s always a woman as apparently both men and women feel more comfortable discussing their romantic life with a woman – is also responsible for “managing expectations”, solving misunderstandings and serving as a middle person to ask embarrassing questions.For example, if a woman is interested in a man, but doesn’t want to appear to come on too strong by asking serious questions about the future, she gets her matchmaker to do it.