The Whole Foods Market brand is a higher-end product than their everyday value 365 line. Seen here, a couple different backgrounds we were looking into.

We got a call from Whole Foods Market to work on packaging for their private line of products. The idea, that all products should not be branded by a monolithic standard. Instead, each product has the integrity of the actual content and point of origin, if appropriate, essentially creating visual experiences that bear repeated viewings.

Remember when you were a kid and read all the words on the cereal package? Our task: make the packaging engaging, so one will take the product off the shelf in the store, and be pleased with having it on the shelf or table in the kitchen.

When possible, we'll show you both Before and After packaging.

We got a call from Whole Foods Market to work on packaging for their private line of products. The idea, that all products should not be branded by a monolithic standard. Instead, each product has the integrity of the actual content and point of origin, if appropriate, essentially creating visual experiences that bear repeated viewings.

Remember when you were a kid and read all the words on the cereal package? Our task: make the packaging engaging, so one will take the product off the shelf in the store, and be pleased with having it on the shelf or table in the kitchen.

When possible, we'll show you both Before and After packaging.

Whole Foods Market | Pasta

The Whole Foods Market brand is a higher-end product than their everyday value 365 line. Seen here, a couple different backgrounds we were looking into.