About AquaHerp

Availability of reasonably priced quality equipment is vitally important for successful maintenance of aquariums, terrariums
and horticulture applications. AquaHerp aims to fulfill this need with the new AquaHerp product line, which focuses on technical
appliances. AquaHerp products are produced and sold under AquaHerp brand, which enables cost-effective operation and affordable
prices to clients.

Our mission is to provide hobbyists and professionals best value in equipment and accessories. According to our principle,
the more cost-effective quality products we offer, the less there are economical reasons to purchase goods that are too small,
underpowered or otherwise non-optimal for the purpose. Hence, we are promoting hobby animal well-being by enabling purchases of
appropriate care equipment to every hobbyist.

AquaHerp webshop is not trying to offer the largest product assortment from multible brands - our objective is to offer the
best quality/price ratio - hence the best value for the money spent on the equipment.

AquaHerp U.S.A.-Principle

The principle of AquaHerp is to offer products that are Usable, Sensible and Affordable. All products that are accepted to the
product line have been objectively evaluated and tested by advanced enthusiasts of terrarium, aquarium and horticulture in
regard of these quidelines.

Usable = Product is easy to use and it functions in a way it is supposed to

Sensible = Product is necessary or truly beneficial so that using it is sensible

Affordable = Quality at an affordable price; high quality/price value

AquaHerp Product Line

AquaHerp products are selected by intensive testing and evaluation by experienced people, and represent the most useable
models in their categories, keeping a special focus in the best quality/price value. Due to this principle, we are trying
to eliminate all unnecessary costs that increase the price hobbyists pay for our goods.

Due to the company objectives, AquaHerp product line is extensive and covers most of the necessary technical equipment
needed in aquarium/terrarium/horticulture hobby, but does not include many alternative products in the same product
category.There are several important reasons for the limited product options.

First, AquaHerp product line is based on facts and objective evaluation, hence there has to be an objective
argument why the product in question is accepted to the product line. Because of this, the general quideline is to
accept only the best option and leave out less-than-optimal alternatives, which have otherwise similar qualities.

For example;

A coffee machine category would have one basic household coffee machine which is evaluated to be
generally the best of its kind by qualities and price , instead of offering a dozen basic coffee machines of
different brand names.

In addition to the basic household coffee machine, the category would also have other types of coffee machines like
espresso machine and professional coffee shop coffee maker , but they are reasonably different products than
the basic version. There would be only one alternative of these types as well, unless there is an important reason to have
several options on the same type of coffee maker.

A sensible reason can be a different practical use of the basic coffee machine; a single person who has a coffee
machine basically because of guests has a different need for machine quality (component tolerance of wear from heavy use)
than a large family that is consuming dozens of cups of coffee a day. If a machine suitable for random use is significantly
cheaper, it is sensible to offer it along more durable and expensive heavy-user version, as long as the guality difference is
clearly pointed out in the product description.

Second, as it is often necessary to design or modify product features in order to make the product as usable as
possible, AquaHerp products are in many cases manufactured according to the special design. The bigger the manufactured
quantity is in one production run, the better will be the end price for the client. This is the basic economies of scale principle.

Third, The objective oe AquaHerp is to offer the best value for the money (best quality/price ratio), which is only
achievable by removing unnecessary costs from the supply chain. As AquaHerp products are managed by the company from the
manufacturing factories to the client, it is possible to offer very affordable pricing.

Selling alternative / similar products from other brands does not make it possible to offer the best quality, the best
quality for the price or not even the cheapest price. Hence competing brands are excluded, as the brand name itself has no
real value in equipment that is evalueted according to its real performance and fuctional quality. (This is not to be
understood that products from other brands were considered to be of a lower quality. Similar products from different brands
typically perform in a similar way. Hence, instructions, tips and ideas presented with AquaHerp products are usually
applicable to equivalent products from other brands and vice versa.)

Although technical equipment is almost entirely AquaHerp brand, AquaHerp webshop also offers supportive products from other
brands that meet the U.S.A.-principle. These products are primarily feeds, vitamins and chemical products. (It is typical for
these goods to have a very short product description, as the detailed product information is found on the manufacturer
(Brand) website).

Fourth, All products offered for purchase by AquaHerp webshop are instantly available for delivery at the company
warehouse. Products are not purchased from wholesalers after a client has placed an order, which is often the case with online
shops offering huge multi-brand assortment (and very long delivery times).

AquaHerp 6-Pack Deals

Most AquaHerp products are offered as package deals with discounted prices. This is a great way to purchase items that
have a limited service life (incandescent bulbs) or to get equipment for multiple aquariums or terrariums that are being
set up or updated.

6-Pack Deals (6 pieces at the price of 5) are also intended to reduce the effect of shipping costs. As the shipping
cost formation favors heavy orders, the higher is the number of ordered pieces, the lower will be the shipping cost per piece.
A client who purchases a 6-Pack but does not need all pieces can neutralize shipping expenses by selling the extra pieces to
other local hobbyists via online auctions, hobby forums, social media groups and other marketplaces. Alternatively, shipping
expences can be reduced by teaming up with local hobbyists and making a group order.

Clients are allowed to copy and link AquaHerp product images and descriptions from AquaHerp website to their sales ads.

AquaHerp Copyright Statement

All texts and images on AquaHerp website are copyrighted. Due to the AquaHerp sales concept which promotes large discounted
purchases and resales in order to neutralize shipping cost effect, there is a general approval for private persons to use all
copyrighted AquaHerp material as long as a link to AquaHerp.com website is presented with it. This approval applies to both
non-commercial and commercial purposes carried out by private individuals.

Hence a private person is allowed to use AquaHerp product images and product information texts when he / she sells AquaHerp
products, either new or used, in online auctions, other internet market sites, internet forums, social media groups etc. as
long as the ad is linked to AquaHerp.com website.

If there are restrictions regarding use of images with copyright markings, this statement can be linked to the webmaster /
admin in order to prove acceptance to use AquaHerp images.

Continuous Evolution

AquaHerp is always interested to receive feedback and welcome all kinds of improvement suggestions. The company is continuously
evolving in order to optimise products and processes, and client feedback is important part of this practice.

Although the products accepted in our product line are carefully pre-tested and evaluated, it is important to know if there
are later shortcomings or other remarkable issues involved with their performance. Feedback enables us to adjust and optimize
the product line and product quality.

AquaHerp Team

AquaHerp operation is directed by a multinational team of individuals experienced in maintaining different types of exotic
life forms in artificial environments. Our team enables us to have a comprehensive combined long-term knowledge, understanding
and experience in care practises and enthusiast needs. This is very important in our product testing and evaluation process and
helps us to provide the optimal products to our clients.

AquaHerp History

The predecessor of AquaHerp was established in 2008 in Finland. After several years of importing and distributing a variety
of terrarium, aquarium and hydroponics related products sold under various brand names, a need for new practices became evident.

In order to provide best product features, many of the products were becoming more or less customized and therefore not
available from the existing brand companies. In addition to product optimization, there was also a need to optimize the whole
supply chain. This was done in order to remove all unnecessary costs an enable very economical and client friendly pricing -
the best quality/price ratio - which has been the objective from the very beginning.

These practices made a product line unity essential, and the result is AquaHerp brand. As AquaHerp products were intended for
the international European Union market from the beginning, the brand is managed by a new company, which is though closely
connected to the original by ownership, management and financial resources.