September 24, 2013

The future of online advertising is absolutely mobile, says Forrester Principal Analyst and Research Director Melissa Parrish. The problem is that mobile advertising today is just a compact, less complex version of traditional web advertising. That’s why many advertsiers say that it’s not as effective. Something has to change to make mobile advertising more effective. That something, says Melissa, is that mobile advertising must be driven by the user’s in-the-moment context. In this episode of Forrester TechnoPolitics, Melissa analyzes the mobile mindshift and the current state of mobile advertising.

About Forrester TechnoPolitics

Make the tough calls. That’s what independent insight and analysis is all about. Hosted by Principal Analyst Mike Gualtieri, Forrester TechnoPolitics features independent analysis and commentary from Forrester analysts about hot technology and what it means to you and the world. Scripted? Absolutely not. Passionate? We live it every day. Courage to make the tough calls? You be the judge.

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