African Trends Congress

I’m back from an excellent event in Casablanca, where I was invited to give a speech on some key trends impacting on African consumers and brand marcoms in Africa. I focused my talk around five macro issues: Rise of the middle class / Exponential population growth / The dominance of youth / Rapid urbanisation / Fast adoption of digital technologies. Morocco is such an interesting country, and I was lucky enough to meet some brilliant people from Liberia, Burkina Faso, Congo, Mali, Togo, Cote d’Ivoire, Niger, Senegal, and Guinea.