September 19, 2006

For years there has been the "creative types" and everyone else. Accounting people were grouped in the "everyone else" while marketing was deemed to be creative.
More and more companies are looking for people of both minds; people who, to quote Dan Pink, A Whole New Mind.
Here's Dan's advice to companies seeking a convergence of the creatives and everyone else:

Recognize where the value is, and that utility is abundant and signifcance scarce. They gotta get the utility right, but all of them are ultimately in the significance business.

[Offer] people the chance to solve cool problems and work with cool people, giving them autonomy and letting them follow their intrinsic motivation without some manager breathing down their neck.

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