Why Groups Are Your Best Bet

Mastering group business is the smartest goal for your business for 2017. Only you – the travel professional – can save consumers from risk and stress. Only you can add value and convenience. So after all these years, why are you still only dabbling in groups and not achieving your fullest potential?

Raise your per person margin. Agents who have mastered group sales earn considerably more than supplier commission. Bonus profits are the norm because agents no longer sell off-the-shelf products but rather higher-value packages.

Increase your overall business capacity. The best group agents practice efficient selling techniques so they are never mired down in one-to-one sales. They can handle significantly more business.

Simplify your sales process. Group sales are simpler because the smartest agents know how to minimize choice and confusion. They have already made the toughest choices so clients have a single decision: to go or not to go on this specific group journey.

Decrease (or eliminate) your marketing costs. Group agents know precisely how to reach prospects through targeted social marketing and lists. This greatly reduces the acquisition cost so more profit falls to the bottom line.

Exponentially grow your overall sales. Groups refer you to prospective new groups and individual business is spawned off to create even more loyal customers.

Maximize your negotiating power. Suppliers provide more flexibility and concessions as they vie for larger swaths of your business.

Stand out from the crowded playing field of generic agents. The group niche has profound marketing benefits because it has a more exciting and interesting story to tell consumers.

Obsolete-proof your business. Increasing the quantity and quality of groups ensures your business will always be needed in the marketplace. While the online sellers gobble up more individual bookings, you will gobble up the more profitable group business.

If you are not attracting higher-quality groups and realizing considerably higher profits and customer loyalty, I strongly encourage you to make a fresh start. Ask me about my special Agent@Home offer.

You can reach him by emailing stuart@stuartlloydcohen.com or visiting www.stuartlloydcohen.com.

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