Facebook activated its Safety Check service that lets users notify friends and family that they are safe after Thursday’s coordinated sniper attack in Dallas that killed five police officers and wounded seven more.

As previously announced, Apple on Thursday activated online preorder sales for its new 4-inch iPhone SE and 9.7-inch iPad Pro in 13 territories, including key markets in North America, Europe and Asia.

Apple on Friday activated a quality program for USB-C charging cables included with 12-inch MacBook with Retina display models, as well as those sold as standalone accessories, saying a design issue with affected units could cause them to fail.

Microsoft this week activated beta accounts for a select number users interested in testing out the iOS version of its Cortana personal assistant, the software giant’s alternative to Siri and Google Now.

Apple activated a new Twitter account on Thursday dedicated to iOS App Store games and run by App Store editors, a move that some suggest could be tied to gaming capabilities for an expected Apple TV hardware refresh.

Apple recently activated a program allowing merchants to order Apple Pay decal kits to dress up shop windows and registers, which raises customer awareness of where Apple’s payment service is accepted.

In preparation of its special media event on Thursday, Apple has activated the “Apple Events” Apple TV channel that will carry a live stream of today’s proceedings, expected to include the debut of new hardware and software.

In a bid to secure its online consumer services, Apple on Tuesday activated two-factor authentication for iCloud.com access, allowing only basic access to Find My iPhone for those opted-in to the security layer.

Apple on Friday activated a new iOS and Mac App Store asset that notifies customers of compatibility with the company’s upcoming Family Sharing program, which will allow family members to share purchased content.