Web Site Analysis for Book Industry

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Analysis of Websites

For this paper, I have selected Amazon.com Inc., Barnes & Noble Inc. and AbeBooks, all these are e-commerce website. This paper deals with the analysis of the website of these e-commerce incorporations. By means of the following paper, I am going to analyze the various parameters that are associated with the website of these business firms. These parameters are navigation, supply chain, marketing, and legal ethical regulatory.

Amzaon.com Inc.: Amazon.com is an e-commerce industry which is meant to provide after sale services to the customers. The company has created very easy website addresses, so that the consumer can easily remember and search the website (Amazon.com Inc., 2008). The company provides variety of shipping options to the customers. Technology plays a vital role in the success of the company (Amazon.com Inc., 2008). Presently, it is conducting four international websites: www.amazon.co.uk, www.amazon.de, www.amazon.co.jp and www.amazon.fr. (Belfast-based Global Email Company Limited, 2001).

The website navigation of Amazon.com is very fast and effective. The company uses smart cookies to enable the effective navigation and to provide an easy access to the customers (Friedman, 2004). If the customers make purchase from the website they can find all the relevant information and past history at their fingertips and information for their next purchasing (Spector, 2006). The company provides a secure navigation to the customers and assures them that their personal information will not be leaked in any circumstances (Friedman, 2004). By this way the user can save their time and the management provides a simple way to the customers to reduce their problems.

Barnes & Noble, Inc.: In the United States of America, it is the largest online book retailers. As an e-commerce website, the company operates its online business through its website, www.barnesandnoble.com (Barnes & Noble, Inc., 2009). The website of the company is also very fast and interesting from the consumer's point of view (Barnes & Noble's Privacy Policy, 2009). E- Commerce is associated with online product transaction & payment and also takes place through internet. So the security of consumer's account number is a serious issue in this industry (Schmidt, Döbler & Schenk, 2000). The cookies of the website provide a speedy navigation and security to the customer regarding their personal information (Barnes & Noble's Privacy Policy, 2009).

AbeBooks: It is also known as Advanced Book Exchange. It is also an online books store. The official website of this online book store is www.abebooks.com (Abebooks.com, 2009). The navigation of this website is also very fast and the users can refine their search. In order to make secure purchasing of the customer, the website needs security verification code at the time of providing their personal information (Schmidt, Döbler & Schenk, 2000). This website also provides an option to the consumers to drill down their search and they can save the search to review in the future (David, 2004).

Supply chain management involves the administration of materials, data and finances as they move through the dealer, manufacturer, wholesaler, retailer and finally to the consumer (Schmidt, Döbler & Schenk, ...

Solution Summary

The solution examines the web site analysis for the book industry. Navigation, supply chain, marketing, legal and ethical issues are determined.