If there is one thing we know about Sephora, it is that we can always count on the beauty retailer to introduce the latest and greatest beauty brands to the world. Example? Sephora has just introduced Bite Beauty, a collection of lip products, to its stable of brands.

Each product in the Bite Beauty collection is made from an all-natural formula that includes organic shea butter, superfoods, and food-grade colors. The best part, however, is the range of colors. Whether you choose a lipstick, a lip pencil, a lip gloss, or a lip treatment, you’ll find a mammoth array of highly-pigmented, long-lasting color choices — from nude and pale peach through to blackberry and aubergine — that were designed by industry-leading makeup artists.

You can check out the entire Bite Beauty collection now at Sephora stores, as well as online at Sephora.com. Prices start at $18.