Claims of Copyright Infringement

The Digital Millennium Copyright Act of 1998 (the “DMCA”) provides recourse for copyright owners who believe that material appearing on the internet infringes their rights under U.S. copyright law. If you believe in good faith that materials made available on or accessible through this site infringe your copyright, you (or your agent) may send us a notice requesting that we remove or block the materials or disable access to them. If you believe in good faith that someone has wrongly filed a notice of copyright infringement against you, the DMCA permits you to send us a counter-notice. Notices and counter-notices must meet the then-current statutory requirements imposed by the DMCA. See http://www.copyright.gov for details. Notices and counter-notices should be sent to:

Sprite cuts through the thirst of those who are relentlessly thirsting for more.

"Obey Your Thirst" is a rallying cry to those who relentlessly follow their passions wherever they may lead. And Sprite knows this never-ending pursuit of self-expression leaves you with a deep physical thirst, the kind that can be satisfied with a Sprite.

PRIVACY POLICY

The Coca-Cola Company respects your privacy and wants you to be familiar with how we collect, use and disclose information. This Privacy Policy describes our practices in connection with information that we collect through websites and any mobile sites, applications, widgets, and other interactive features that link to this Privacy Policy (the "Sites"). By providing Personal Information to us, you agree to the terms and conditions of this Privacy Policy.

Personal Information

Personal Information We May Collect

"Personal Information" is information that identifies you as an individual, such as:

Name

User name

Portal Address

Telephone number (including home and mobile phone numbers)

Email Address

Credit and debit card number

In some cases, we may use a third party payment service to process purchases and/or collect donations made through the Sites. If you wish to make a purchase and/or a donation through the Sites, your Personal Information may be collected by this third party and not by us, and will be subject to the third party's privacy policy, rather than this Privacy Policy. We have no control over, and shall not be responsible for, this third party's use of your Personal Information.

How We May Use Personal Information

We may use Personal Information:

to respond to your inquiries and fulfill your requests, such as to send you newsletters or to respond to your questions and comments.

to send you important information regarding the Sites, changes to our terms, conditions, and policies and/or other administrative information. Because this information may be important to your use of the Sites, you may not opt-out of receiving these emails.

to complete and fulfill your purchase and/or your donation, for example, to process your payments, have your order delivered to you, communicate with you regarding your purchase and provide you with related customer service.

to provide you with email updates and announcements concerning our products, promotions and programs and to send you invitations to participate in special programs.

to re-contact you if we have not heard from you in a while.

to send you advertising/promotional material from some of our affiliates, advertising and strategic partners.

to personalize your experience on the Sites by presenting products and offers tailored to you.

to process rewards and prizes, including donations, as applicable.

to allow you to participate in sweepstakes, instant win promotions, contests and similar promotions and to administer these activities. Some of these activities have additional rules, which could contain additional information about how we use and disclose your Personal Information, so it is important that you read these rules carefully.

to allow you to send messages to a friend through the Sites. By using this functionality, you are telling us that you are entitled to use and provide us with your friend's name and email address.

to permit you to participate in live social media feeds. If you choose to participate, your public username may be displayed on the Sites along with your post.

to allow you to send messages to a friend through the Sites. By using this functionality, you are telling us that you are entitled to use and provide us with your friend's name and email address.

for our business purposes, such as analyzing and managing our businesses, audits, developing new products, enhancing our website, improving our services and products, identifying usage trends, determining the effectiveness of our promotional campaigns, tailoring the Sites experience and content based on your past activities on the Sites, and gauging customer satisfaction and providing customer service (including troubleshooting in connection with customer issues). The Personal Information you provide through the Sites may be combined with other information you provide to us (via online or offline means), with demographic information and other information that is publicly available, or with other information about you that we may otherwise obtain online or offline.

as we believe to be necessary or appropriate: (a) under applicable law, including laws outside the United States; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside the United States; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

How Personal Information May Be Disclosed

Your Personal Information may be disclosed:

to our affiliates for the purposes described in this Privacy Policy (to see a list of our affiliates go to

to our third party service providers who provide services such as website hosting, data analysis, payment processing, order fulfillment, infrastructure provision, IT services, customer service, email delivery services, credit card processing, auditing services and other similar services to enable them to provide services.

with our third-party strategic partners with whom we may enter into a special relationship. We will provide you with choices regarding this sharing prior to sharing your Personal Information with a particular strategic partner. Because these third parties will use your Personal Information in accordance with their own privacy practices, you should check their websites for information regarding their privacy practices.

to third parties sponsors of sweepstakes, instant win promotions, contests and similar promotions or otherwise in accordance with the rules applicable to the applicable promotion. To the extent that the terms and conditions of the rules concerning the treatment of your Personal Information conflict with this Privacy Policy, the terms and conditions of the rules shall control.

to identify you to anyone to whom you send messages through the Sites.

by you, on message boards, chat, profile pages and blogs and other services to which you are able to post information and materials. Please note that any information you post or disclose through these services will become public information, and may be available to visitors to the Sites and to the general public. We urge you to be very careful when deciding to disclose your Personal Information, or any other information, on the Sites.

to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).

as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities including public and government authorities outside your country of residence; (d) to enforce our terms and conditions; (e) to protect our operations or those of any of our affiliates; (f) to protect our rights, privacy, safety or property, and/or that of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain.

OTHER INFORMATION

Other Information We May Collect

"Other Information" is any information that does not reveal your specific identity, such as:

Browser information

Server log file information

Information collected through cookies, pixel tags and other technologies

Demographic information and other information provided by

Location information

Aggregated information

How We May Collect Other Information

We and our third party service providers may collect Other Information in a variety of ways, including:

Through your browser: Certain information is collected by most browsers, such as your Media Access Control (MAC) address, computer type (Windows or Macintosh), screen resolution, operating system version and Internet browser type and version.

Using cookies: Cookies allow a web server to transfer data to a computer or device for recordkeeping and other purposes. We use cookies and other technologies to, among other things, better serve you with more tailored information and facilitate your ongoing access to and use of the Sites. If you do not want information collected through the use of cookies, there is a simple procedure in most browsers that allows you to decline the use of cookies. To learn more about cookies, please visit http://www.allaboutcookies.org/.

Using applications: We may use applications, including mobile applications or widgets, to collect information from you.

Using Adobe Flash technology (including Flash Local Stored Objects ("Flash LSOs")) and other similar technologies: We may use Flash LSOs and other technologies to, among other things, collect and store information about your use of the Sites. If you do not want Flash LSOs stored on your computer or device, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained using the Website Storage Settings Panel. You can also control Flash LSOs by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash LSOs (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer or device without you being asked, and (for Flash Player 8 and later) how to block Flash LSOs that are not being delivered by the operator of the page you are on at the time). Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with the Sites or our online content. We expect our service providers and technology suppliers to honor any decision by you to restrict or limit Flash LSOs, but we cannot guarantee that they will do so.

Using pixel tags, web beacons, clear GIFs or other similar technologies: These may be used in connection with some Sites pages and HTML-formatted email messages to, among other things, track the actions of Sites users and email recipients, measure the success of our marketing campaigns and compile statistics about Sites usage and response rates.

From you: Information such as your date of birth, gender and zip code, as well as other information, such as your preferred means of communication, may be collected when you voluntarily provide this information. Unless combined with Personal Information, this information does not personally identify you or any other user of the Sites.

By aggregating information: Aggregated Personal Information does not personally identify you or any other user of the Sites, (for example, we may use Personal Information to calculate the percentage of our users who have a particular telephone area code).

How We May Use and Disclose Other Information

Please note that we may use and disclose Other Information for any purpose, except where we are required to do otherwise under applicable law. If we are required to treat Other Information as Personal Information under applicable law, then, in addition to the uses listed in the "How We Collect Other Information" section above, we may use and disclose Other Information for all the purposes for which we use and disclose Personal Information.

In some instances, we may combine Other Information with Personal Information (such as combining your name with your geographical location). If we combine any Other Information with Personal Information, the combined information will be treated by us as Personal Information as long as it is combined.

THIRD PARTY SITES

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site to which the Sites contain a link. The inclusion of a link on the Sites does not imply endorsement of the linked site by us or by our affiliates.

In particular, please note that the Sites may contain a link to e-commerce websites, including some e-commerce websites that are Coca-Cola branded. This Privacy Policy does not govern any e-commerce websites to which the Sites may contain a link. Any Personal Information that you provide through the e-commerce website will be subject to the privacy policy of the e-commerce site, and not this Privacy Policy. We have no control over, and shall not be responsible for, the use of information collected through the e-commerce site.

Additionally, we may provide you with access to third-party functionality that permits you to post content to your social media account(s). Please note that any information that you provide through use of this functionality is governed by the applicable third party's privacy policy, and not by this Privacy Policy. We have no control over, and shall not be responsible for, any third party's use of information that you provide through use of this functionality.

THIRD PARTY ADVERTISING-RELATED VENDORS

Please note that our online and email advertising-related vendors may use pixel tags, web beacons, clear GIFs or other similar technologies in connection with the Sites to help manage our online and email advertising campaigns and strengthen the effectiveness of such campaigns. For example, if a vendor has placed a unique cookie on your computer, the vendor may use pixel tags, web beacons, clear GIFs or other similar technologies to recognize the cookie during your visit to the Sites and to learn which of our online advertisements may have brought you to our Sites, and the vendor may provide us with such Other Information for our use. Please note we may link such Other Information provided to us by our vendors to Personal Information about you that we have previously collected. Such combined information will be treated as Personal Information hereunder as long as it is so combined.

We use third-party advertising companies to serve advertisements. These companies may use information (not including your name, address, email address or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice, please visit http://evidon.com, and to know your choices about not having this information collected or used by these companies, please visit http://www.evidon.com/consumers/profile_manager#tab3.

SECURITY

We use reasonable organizational, technical and administrative measures to protect Personal Information under our control. Unfortunately, no data transmission over the Internet or data storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us of the problem by contacting us in accordance with the "Contacting Us" section below (note that physical mail notification will delay the time it takes for us to respond to the problem).

CHOICES AND ACCESS

Your choices regarding our use of your Personal Information

We give you many choices regarding our use and disclosure of your Personal Information for marketing purposes. You may opt-out from:

Receiving electronic communications from us: We provide you with the opportunity to opt-out of receiving electronic marketing communications related to the Sites. However, regardless of your opt-out preferences, The Coca-Cola Company may still at times need to send emails for administrative reasons.

To exercise your opt-out rights:

You may click on the opt-out link on the bottom of any marketing email from The Coca-Cola Company and follow the instructions provided to opt-out of receiving electronic marketing communications from the brand or Sites from which you have received such email.

If you have an account with us, you may log into your account and revise your preferences related to receiving electronic marketing communications from us.

You may send mail to the following postal address (please specify clearly what electronic marketing communications you are opting-out from):

Please note that changes may not be effective immediately. We will endeavor to comply with your request as soon as reasonably practicable.

How you can access or change your Personal Information

To review, correct, update or otherwise limit our use of your Personal Information that has been previously provided to us, you may use one of the following options:

If you have an account with us, you may make changes and updates on the account profile page by logging into your account through the Sites and making such changes. Any changes you make on your account profile page through the Sites will be reflected on that same Site; however, it may not be reflected on other sites operated by The Coca-Cola Company on which you may have accounts.

You may send mail to the following postal address and clearly describe your request:

In your request, please make clear what information you would like to have changed or updated. We will try to comply with your request as soon as reasonably practicable. Note that despite our efforts, there may be residual information that will remain within our databases and other records, which will not be removed or changed. Further, please note that we may need to retain certain information for recordkeeping purposes. Finally, we are not responsible for removing information from or updating information in the databases of third parties with whom we have already shared your Personal Information.

USE OF SITES BY MINORS

The Sites are not directed to individuals under the age of thirteen (13), and we request that these individuals not provide Personal Information through the Sites.

SENSITIVE INFORMATION

We ask that you not send us, and you not disclose, any sensitive Personal Information (e.g., Social Security Number, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, criminal background or trade union membership) on or through the Sites or otherwise to us.

UPDATES TO THIS PRIVACY POLICY

We may change this Privacy Policy. Please take a look at the "Last Updated" legend at the top of this page to see when this Privacy Policy was last revised. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on a Site. Your use of the Sites following these changes means that you accept the revised Privacy Policy.

AUTHORIZED STATEMENT

This Privacy Policy represents the sole, authorized statement of our practices with respect to the collection of Personal Information through the Sites and our use and disclosure of this information. Any summaries of this Privacy Policy generated by third party software or otherwise (for example, in connection with the Platform for Privacy Preferences or "P3P") shall have no legal effect, do not bind us, should not be relied upon in substitute for this Policy, and neither supersede nor modify this Policy.

CONTACTING US

If you have any questions about this Privacy Policy, please contact us as follows:

TERMS OF USE

Last Revised 6-24-12

1. You Agree to These Terms by Using this Site

Your access to, and use of, www.Sprite.com, including the content, Services and Software provided there (collectively, the "Site") are subject to the following Terms of Use and all applicable laws and regulations. If you do not agree to and accept, without limitation or qualification, these Terms of Use, please exit the Site.

2. Ownership of Content

The Site and all of its contents including, but not limited to, all text and images ("Content") are owned and copyrighted by The Coca-Cola Company, its subsidiaries, sponsors or affiliated companies (collectively, "Affiliated Entities") or others with all rights reserved unless otherwise noted. Any Content that is a trademark, logo or service mark is also a registered and unregistered trademark of The Coca-Cola Company or others. Your use of any Content, except as provided in these Terms of Use, without the written permission of the Content owner is strictly prohibited. You are also advised that The Coca-Cola Company will aggressively enforce its intellectual property rights to the fullest extent of the law, including the seeking of criminal prosecution.

3. Your Use of the Site

The Coca-Cola Company grants you permission to use the Site as follows:

This Site contains various challenges or contests ("Challenges"), in which The Coca-Cola Company invites registered users to submit user-generated content for display on this Site and other websites operated by The Coca-Cola Company (a "Submission"). Each Submission must comply with the Official Challenge Rules applicable to such Challenge.

All Submissions become Content that is owned by The Coca-Cola Company.

The only Content you may download from this Site is Content included in a Submission or other Content expressly made available for downloading, such as screensavers. You may download Content expressly made available for downloading and Content included in a Submission for non-commercial, personal use, and provided that you also retain all copyright and other proprietary notices contained on the Content. You may also download Content included in a Submission for purposes of creating your own entry in a Challenge.

You must comply with all applicable laws, rules and regulations while using the Site.

You may not distribute, modify, copy (except as set forth above), transmit, display, reuse, reproduce, publish, license, create derivative works from, transfer, sell or otherwise use Content without The Coca-Cola Company's written permission.

You are prohibited from using the Site to post or transmit any infringing, threatening, false, misleading, abusive, harassing, libelous, defamatory, vulgar, obscene, scandalous, inflammatory, pornographic or profane material or any material that could constitute or encourage conduct that would be considered a criminal offence, give rise to civil liability or otherwise violate any law — The Coca-Cola Company will fully co-operate with any law enforcement authorities or any court order requesting or directing The Coca-Cola Company to disclose the identity of anyone posting or transmitting any such information or materials.

You are prohibited from using the Site to impersonate any person or entity, including any Site moderator or any representative of The Coca-Cola Company or its Affiliated Entities, or falsely stating or otherwise misrepresenting your affiliation with any person or entity in connection with the Site, or stating or implying that we endorse any statement you make.

You are prohibited from using the Site to advertise or perform any commercial solicitation, or otherwise exploiting for any commercial purposes any portion of, use of or access to the Site.

You are prohibited from using the Site to post or transmit any virus, worm, Trojan Horse, easter egg, time bomb, spyware or other computer code, file or program that is harmful or invasive or may or is intended to damage or hijack the operation of, or to monitor the use of, any hardware, software or equipment.

You are prohibited from using the Site to violate the legal rights of others or harvest or collect personally identifiable information about users of the Site.

You are prohibited from restricting or inhibiting any other person from use of the Site, and from interfering with or disrupting the operation of the Site or the servers or networks used to make the Site available or violating any requirements, procedures, policies or regulations of such networks.

You are prohibited from modifying, adapting, translation, reverse engineering, decompiling or disassembling any portion of the Site.

4. Software, Services, Challenge Submissions and User Content.

The Coca-Cola Company may from time to time provide users of the Site with access to certain specialized content, including the Challenges, and interactive services through which you are able to display or post information and materials (such content and services, collectively, the "Services"), and certain software tools that can be used for various purposes, including to play music provided by the Site, to interact with other Site users or to create content (the foregoing software and tools, collectively, the "Software").

The Services and Software, the information and materials made available through the Site and all software used to make the Site available are and shall remain the property of The Coca-Cola Company and its licensors and suppliers, and are protected by copyright, trademark, patent, and/or other proprietary rights and laws. Subject to your compliance with this Agreement, and solely for so long as you are permitted by The Coca-Cola Company to access and use the Site, you may download and view one (1) copy of any Content and Software on the Site to which we provide you access or download, on any single computer, solely for your personal, non-commercial home use, provided that you keep intact all copyright and other proprietary notices. Except as otherwise expressly authorized in writing in advance by The Coca-Cola Company, you agree not to reproduce, modify, rent, lease, loan, sell, distribute, adapt, translate, create derivative works based (whether in whole or in part) on, reverse engineer, decompile or disassemble any Services or Software, all or any part of the Site, or any materials made available through the Site. Certain Software may be governed by an additional end user license agreement or "EULA" to which you may be required to agree before using such Software.

With respect to information or materials, other than Submissions, that you choose to display or post on any interactive services of the Site ("User Content"), you grant The Coca-Cola Company and the Affiliated Entities a worldwide, non-exclusive, transferable, royalty-free, perpetual, irrevocable right and license, without compensation to you: (a) to use, reproduce, distribute, adapt (including without limitation edit, modify, translate, and reformat), derive, transmit, display and perform, publicly or otherwise, such User Content (including without limitation your voice or likeness as embodied in such User Content), in any media now known or hereafter developed, for The Coca-Cola Company's and the Affiliated Entities' business purposes, and (b) to sublicense the foregoing rights, through multiple tiers, to the maximum extent permitted by applicable law. The foregoing licenses shall survive termination of this Agreement for any reason. For each item of User Content, you represent and warrant that you have all rights necessary for you to grant the licenses granted in this section (including without limitation rights in any musical compositions and/or sound recordings embodied or embedded in any User Content), and that such User Content (as applicable), and your provision or creation thereof through the Site, complies with all applicable laws, rules and regulations and does not infringe or otherwise violate the copyright, trademark, trade secret, privacy or other intellectual property or other rights of any third party. You further irrevocably waive any "moral rights" or other rights with respect to attribution of authorship or integrity of materials regarding each item of User Content that you may have under any applicable law under any legal theory.

For any Submissions and User Content, you acknowledge and agree that (a) The Coca-Cola Company reserves the right (but has no obligation) to evaluate each Submission and all User Content before allowing it to be posted on the Site or otherwise stored in connection with the Site; and (b) may do one or all of the following, at its discretion: (i) monitor Submissions and User Content; (ii) alter, remove, or refuse to post or allow to be posted or stored any Submission or User Content; (iii) monitor and/or filter any of your communications through the Site (including without limitation by means of blocking or replacing expletives or other language that may be deemed harmful or offensive); and/or (iv) disclose any Submissions, User Content or any communication through the Site, and the circumstances surrounding the transmission thereof, to any third party in order to operate the Site; to protect The Coca-Cola Company, the Affiliated Entities, and their respective sponsors, employees, officers, directors, shareholders, agents, representatives and affiliates, and the Site's users and visitors; to comply with legal obligations or governmental requests; to enforce these Terms of Use; or for any other reason or purpose. In addition, The Coca-Cola Company has no control over, and The Coca-Cola Company and the Affiliated Entities shall have no liability for any damages resulting from, the use (including without limitation re-publication) or misuse by any third party of information voluntarily made public through any Submission, any User Content or any other part of the Site.

Please note that other Site visitors may post messages or make statements in the Services that are inaccurate, misleading, deceptive, or offensive. The Coca-Cola Company and the Affiliated Entities neither endorse nor are responsible for any opinion, advice, information or statements made in any Services by third parties. Without limitation, The Coca-Cola Company and the Affiliated Entities are not responsible for any information or materials made available through the Services (including without limitation errors or omissions in postings or links or images embedded in messages or profiles) or results obtained by using any such information or materials. Under no circumstances will The Coca-Cola Company, the Affiliated Entities, or their respective employees, officers, directors, shareholders, agents, representatives or affiliates, be liable for any loss or damage caused by your reliance on such information or materials. The opinions expressed in the Services reflect solely the opinions of the individuals who submitted such opinions, and may not reflect the opinions of The Coca-Cola Company or any Affiliated Entity.

IF YOU CHOOSE TO MAKE ANY OF YOUR PERSONALLY IDENTIFIABLE OR OTHER INFORMATION PUBLICLY AVAILABLE IN A SUBMISSION OR IN ANY USER CONTENT, YOU DO SO AT YOUR OWN RISK.

5. Registration; User Names and Passwords

You may be required to register with The Coca-Cola Company in order to access certain areas of the Site. With regard to any such registration, we may refuse to grant you, and you may not use, a user name (or e-mail address) that is already being used by someone else; that may be construed as impersonating another person; that belongs to another person; that violates the intellectual property or other rights of any person; that is offensive; or that we reject for any other reason in our sole discretion. You are responsible for maintaining the confidentiality of any password you may use to access the Site, and agree not to transfer your password or user name, or lend or otherwise transfer your use of or access to the Site, to any third party. You are fully responsible for all interaction with the Site that occurs in connection with your password or user name. You agree to immediately notify The Coca-Cola Company of any unauthorized use of your password or user name or any other breach of security related to your account or the Site, and to ensure that you "log off"/exit from your account with the Site (if applicable) at the end of each session. We are not liable for any loss or damage arising from your failure to comply with any of the foregoing obligations.

6. Privacy

Any personal data (for example, your name, address, telephone number or e-mail address) you transmit to the Site by electronic mail or otherwise will be used by The Coca-Cola Company in accordance with the Site's Privacy Policy as posted. Any other communication or material you transmit to the Site, such as questions, comments, suggestions or the like, will be treated as non-confidential and non-proprietary. Email and other transmissions will not be encrypted or otherwise secured. You represent and warrant that any information you provide in connection with your use of the Site is and shall remain true, accurate and complete, and that you will maintain and update such information regularly. You agree that if any information you provide is false, inaccurate, obsolete or incomplete, we may terminate your use of the Site.

7. Disclaimer of Warranties

THE SITE AND ALL SOFTWARE, SERVICES, CONTENT AND USER CONTENT MADE AVAILABLE THROUGH THE SITE ARE SUBJECT TO CHANGE AND ARE PROVIDED TO YOU "AS IS" WITHOUT ANY WARRANTY OF ANY KIND, EITHER EXPRESSED OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. Please note that some jurisdictions may not allow the exclusion of implied warranties, so some of the above exclusions may not apply to you. Without limiting the foregoing, The Coca-Cola Company neither warrants nor represents that your use of the Site, any Software, Services, Content or User Content will not infringe the rights of any third parties nor that any of the foregoing will be accurate, complete or up-to-date. Additionally, with reference to any postings, submissions and the like that may be on the Site, The Coca-Cola Company assumes no responsibility or liability arising from any infringing, threatening, false, misleading, abusive, harassing, libelous, defamatory, vulgar, obscene, scandalous, inflammatory, pornographic or profane material, or any material that could constitute or encourage conduct that would be considered a criminal offence, give rise to civil liability or otherwise violate any law, contained in any such locations on the Site.

8. Exclusion of Liability

YOUR USE OF THE SITE OR ANY SOFTWARE, SERVICES OR MATERIALS AVAILABLE THROUGH THE SITE IS AT YOUR OWN RISK. NEITHER THE COCA-COLA COMPANY, NOR ANY OF ITS AFFILIATED ENTITIES, OR ANY OTHER PARTY INVOLVED IN CREATING, PRODUCING OR DELIVERING THE SITE, NOR ANY OF THEIR RESPECTIVE DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, SHAREHOLDERS, LICENSORS AND REPRESENTATIVES, ARE LIABLE FOR ANY DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, PUNITIVE OR OTHER DAMAGES ARISING OUT OF OR IN ANY WAY CONNECTED WITH THE USE OF THIS SITE, THE SERVICES, SOFTWARE, CONTENT OR USER CONTENT WHETHER BASED ON CONTRACT, TORT, STRICT LIABILITY OR OTHERWISE, EVEN IF ADVISED OF THE POSSIBILITY OF ANY SUCH DAMAGES, INCLUDING WITHOUT LIMITATION DAMAGES FOR LOSS OF PROFITS, USE, DATA, LOSS OF OTHER INTANGIBLES, LOSS OF SECURITY OF INFORMATION YOU HAVE PROVIDED IN CONNECTION WITH YOUR USE OF THE SITE, THE SERVICES, SOFTWARE, CONTENT OR USER CONTENT, OR UNAUTHORISED INTERCEPTION OF ANY SUCH INFORMATION BY THIRD PARTIES, EVEN IF ADVISED IN ADVANCE OF SUCH DAMAGES OR LOSSES. IN PARTICULAR, AND WITHOUT LIMITATION, NEITHER THE COCA-COLA COMPANY NOR ANY AFFILIATED ENTITY WILL BE LIABLE FOR DAMAGES OF ANY KIND RESULTING FROM YOUR USE OF OR INABILITY TO USE THE SITE, THE SERVICES OR SOFTWARE, OR RESULTING FROM ANY CONTENT OR USER CONTENT POSTED ON THE SITE BY THE COCA-COLA COMPANY OR ANY THIRD PARTY. YOUR SOLE REMEDY FOR DISSATISFACTION WITH THE SITE IS TO STOP USING THE SITE. Please note that some jurisdictions may not allow the exclusion of certain damages, so some of the above exclusions may not apply to you.

9. Links to Third Party Sites

The Site may contain links to sites owned or operated by parties other than The Coca-Cola Company. Such links are provided for your convenience only. The Coca-Cola Company does not control, and is not responsible for, the content or privacy policies on, or the security of, such sites. Without limiting the foregoing, The Coca-Cola Company specifically disclaims any responsibility if such sites:

infringe any third party's intellectual property rights;

are inaccurate, incomplete or misleading;

are not merchantable or fit for a particular purpose;

do not provide adequate security;

contain viruses or other items of a destructive nature; or

are libelous or defamatory.

The Coca-Cola Company does not endorse the content, or any products or services available, on such sites. If you establish a link to such sites, you do so at your own risk and without the permission of The Coca-Cola Company.

10. Export Control

Software and other materials from this Site may be subject to United States Export Control. The United States Export Control laws prohibit the export of certain technical data and software to certain territories. No software from this Site may be downloaded or exported:

into (or to a national or resident of) Cuba, North Korea, Iran, Sudan, Syria, or any other country to which the United States has embargoed goods; or

to anyone on the United States Treasury Department's list of Specially Designated Nationals or the U.S. Commerce Department's Table of Deny Orders.

The Coca-Cola Company does not authorize the downloading or exportation of any software or technical data from this Site to any jurisdiction prohibited by the United States Export Laws or to anyone on any such list. By downloading or using any Software, you represent and warrant that you are not located in, under the control of, or a national or resident of any such country or on any such list

11. Cautionary Language Regarding Forward-Looking Statements

This Site may contain statements, estimates or projections that constitute "forward-looking statements" as defined under U.S. federal securities laws. Generally, the words "believe", "expect", "intend", "estimate", "anticipate", "project", "will" and similar expressions identify forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from The Coca-Cola Company's historical experience and our present expectations or projections. These risks include, but are not limited to, our ability to finance expansion plans, share re-purchase programs and general operating activities; changes in the non-alcoholic beverages business environment, including actions of competitors and changes in consumer preferences; regulatory and legal changes; fluctuations in the cost and availability of raw materials; interest rate and currency fluctuations; changes in economic and political conditions; our ability to penetrate developing and emerging markets; the effectiveness of our advertising and marketing programs; litigation uncertainties; adverse weather conditions; and other risks discussed in our Company's filings with the Securities and Exchange Commission (the "SEC"), including our Annual Report on Form 10-K, which filings are available from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.

12. Indemnity

You agree to defend, indemnify and hold harmless The Coca-Cola Company, the Affiliated Entities and any other party involved in creating, producing or delivering the Site, and their respective directors, officers, employees, agents, shareholders, licensors and representatives, from and against all claims, losses, costs and expenses (including without limitation lawyers' fees) arising out of (a) your use of, or activities in connection with, the Site, the Services or the Software; (b) any violation of these Terms of Use by you or through your account; or (c) any allegation that any Submission or User Content that you make available or create through the Site, the Services or the Software infringes or otherwise violates the copyright, trademark, trade secret, privacy or other intellectual property or other rights of any third party.

13. Termination

You agree that The Coca-Cola Company, in its sole discretion, may terminate your access to or use of the Site and the Services, at any time and for any reason, including without limitation if The Coca-Cola Company believes that you have violated or acted inconsistently with the letter or spirit of these Terms of Use. Upon any such termination, your right to use the Site and the Services will immediately cease. You agree that any termination of your access to or use of the Site may be effected without prior notice, and that The Coca-Cola Company may immediately de-activate or delete your account and password, and all related information and files associated with it, and/or bar any further access to such information or files. You agree that neither The Coca-Cola Company nor any Affiliated Entity will be liable to you or any third party for any termination of your access to the Site or to any such information or files, or will be required to make such information or files available to you after any such termination.

14. Revisions to the Terms

The Coca-Cola Company may at any time, and without notice, revise these Terms of Use by updating this posting. You are bound by any such revisions and should therefore periodically visit this page to review the current Terms of Use. You can determine when these Terms of Use were last revised by referring to the "LAST UPDATED" legend at the top of this document.

All content and services made available through the Site that were not made available as of the "LAST UPDATED" date above shall automatically be deemed to be part of the Services when first made available through the Site. Any software or tools made available through the Site that were not made available as of the "LAST UPDATED" date above shall automatically be deemed to be Software for purposes of this Agreement when first made available through the Site.

When using any Services or Software on the Site, you agree that you are subject to any additional posted guidelines, rules, terms and conditions applicable to such Services or Software, which rules, terms and conditions are hereby incorporated by reference into these Terms of Use.

15. Revisions to the Site

We reserve the right, at any time and from time to time, temporarily or permanently, in whole or in part, to: modify or discontinue the Site, the Services or the Software, with or without notice; limit the Site’s availability to any person, geographic area or jurisdiction we choose; charge fees in connection with the use of the Site; modify and/or waive any fees charged in connection with the Site; and/or offer opportunities to some or all users of the Site. You agree that neither we nor any Affiliated Entity shall be liable to you or to any third party for any modification, suspension or discontinuance of the Site, in whole or in part, or of any Service, Software, content, Submission, feature or product offered through the Site. Your continued use of the Site after such changes will indicate your acceptance of such changes.

16. Law and Jurisdiction

If you are a resident of the United States or Canada:

These Terms of Use and your use of the Site are governed by the laws of the State of Georgia, USA, without regard to its choice of law provisions. The courts of general jurisdiction located within Fulton County, Georgia, USA, will have exclusive jurisdiction over any and all disputes arising out of, relating to or concerning these Terms of Use and/or the Site or in which these Terms of Use and/or the Site are a material fact, and you waive any jurisdictional, venue or inconvenient forum objections to such courts.

If you are a resident of a country within Europe:

These Terms of Use and your use of the Site are governed by the laws of your country of residence. By using this Site you agree to submit to the exclusive jurisdiction of the courts of such country in the event of any dispute.

If you are a resident of Russia or Ukraine:

These Terms of Use and your use of the Site are governed by the laws of the State of Georgia, USA, without regard to its choice of law provisions. The courts of general jurisdiction located within Fulton County, Georgia, USA will have exclusive jurisdiction over any and all disputes arising out of, relating to or concerning these Terms of Use and/or the Site or in which these Terms of Use and/or the Site are a material fact, and you waive any jurisdictional, venue or inconvenient forum objections to such courts.

If you are a resident of a country in Africa or the Middle East:

These Terms of Use and your use of the Site are governed by the laws of the Republic of South Africa. By using this Site you agree to the exclusive jurisdiction of the High Court of South Africa (Witwatersrand Local Division or its successor) in the event of any dispute.

If you are a resident of India:

These Terms of Use and your use of the Site are governed by the laws of India. By using this Site you agree to submit to the exclusive jurisdiction of the Indian courts in the event of any dispute.

If you are a resident of a country in Asia other than India:

These Terms of Use and your use of the Site are governed by the laws of Australia. By using this Site you agree to submit to the exclusive jurisdiction of the Australian courts in the event of any dispute.

If you are a resident of a country in Latin America:

These Terms of Use and your use of the Site are governed by the laws of Mexico. By using this Site you agree to submit to the exclusive jurisdiction of the Mexican courts in the event of any dispute.

If you are a resident of any other country, these Terms of Use and your use of the Site are governed by the first paragraph of this Section.

17. Severability

If any provision of these Terms of Use found to be unlawful, void or for any reason unenforceable, that provision will be deemed severable from these Terms of Use and will not affect the validity and enforceability of any remaining provision.

Any Challenges, sweepstakes, contests, raffles, surveys, or similar promotions made available through the Site will be governed by specific rules that are separate from these Terms of Use. By participating in any such sweepstakes, competition, raffle, survey or promotion, you will become subject to those rules, which may vary from the terms and conditions set forth herein. The Coca-Cola Company urges you to read the applicable rules, which are linked from the particular activity, and to review our Privacy Policy which, in addition to these Terms of Use, governs any information you submit in connection with such activities.

19. Filtering

Pursuant to 47 U.S.C. Section 230(d) as amended, we hereby notify you that parental control protections (such as computer hardware, software or filtering services) are commercially available that may assist you in limiting access to material that is harmful to minors. Information identifying current providers of such protections is available at the following web site: http://www.staysafe.org/.

20. Claims of Copyright Infringemen

The Digital Millennium Copyright Act of 1998 (the "DMCA") provides recourse for copyright owners who believe that material appearing on the Internet infringes their rights under U.S. copyright law. If you believe in good faith that materials available on the Site infringe your copyright, you (or your agent) may send The Coca-Cola Company a notice requesting that The Coca-Cola Company remove the material or block access to it. If you believe in good faith that someone has wrongly filed a notice of copyright infringement against you, the DMCA permits you to send The Coca-Cola Company a counter-notice. Notices and counter-notices must meet the then-current statutory requirements imposed by the DMCA. See http://www.copyright.gov/ for details. Notices and counter-notices should be sent to:

We suggest that you consult your legal advisor before filing a notice or counter-notice. Please be aware that there are penalties for false claims under the DMCA.

21. Information or Complaints.

Under California Civil Code Section 1789.3, California users are entitled to the following consumer rights notice: If you have a question or complaint regarding the Site, please send an e-mail to Coca-Cola.Support@coca-cola.com. You may also contact us by writing to The Coca-Cola Company, Website Customer Care, PO Box 1734, Atlanta, Georgia USA 30301, or by calling us on 1 800-438-2653. California residents may reach the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs by post at 1625 North Market Blvd., Sacramento, CA 95834 or by telephone at (916) 445-1254 or (800) 952-5210

22. Void Where Prohibited.

Although this Site is accessible worldwide, not all services discussed or referenced in this website are available to all persons or in all geographic locations or jurisdictions. In addition, not all persons may be able to participate or win prizes, if applicable, in the Challenges, sweepstakes, contests, raffles, surveys or similar promotions made available through the Site. We reserve the right to limit the availability of this Site and/or the provision of any service to any person, geographic area or jurisdiction we so desire, at any time and in our sole discretion.

TERMS & CONDITIONS

SPRITE® UNDER THE CAP MOBILE PROGRAM ("UTC") Official Terms & Conditions

(last revised 12.11.13)

Overview and Agreement to Terms & Conditions:

THE SPRITE® UNDER THE CAP PROGRAM ("PROGRAM") IS A SERIES OF INSTANT REWARDS AND OCCASIONAL SWEEPSTAKES (“SWEEPSTAKES”) AND/OR INSTANT WIN GAMES (“INSTANT WIN GAMES”) OFFERED TO CONSUMERS BY THE COCA‑COLA COMPANY ("SPONSOR"). THERE ARE 2 WAYS TO INTERACT WITH THE PROGRAM, VIA SPRITE.COM/UNDERTHECAP OR USING A TWO-WAY TEXT-MESSAGING CAPABLE DEVICE (EACH A "DEVICE").

IF YOU PARTICIPATE ON SPRITE.COM/UNDERTHECAP, YOU ARE REQUIRED TO PROVIDE BASIC CONTACT AND PERSONAL INFORMATION (INCLUDING EMAIL ADDRESS, DATE OF BIRTH, AND NICKNAME) IN ORDER TO REDEEM A REWARD, OR TO ENTER A SWEEPSTAKES OR INSTANT WIN GAME, IF ONE IS AVAILABLE AT THE TIME OF PARTICIPATION.

IF YOU PARTICIPATE USING A DEVICE, TEXTING A UTC CODE (DEFINED BELOW) TO 777483, AND PARTICIPATING IN THE PROGRAM, YOU AGREE TO THESE TERMS AND CONDITIONS ("TERMS AND CONDITIONS") WITHOUT LIMITATION OR QUALIFICATION AND YOU ARE PROVIDING YOUR EXPLICIT WRITTEN CONSENT TO RECEIVE TEXT MESSAGES USING AUTOMATED TECHNOLOGY FROM SPONSOR RELATED TO THIS PROGRAM.

PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY. IF YOU DO NOT AGREE TO THEM, YOU SHOULD NOT PARTICIPATE IN THIS PROGRAM. CONSENT TO RECEIVE TEXT MESSAGES IS NOT REQUIRED TO BUY GOODS AND SERVICES.

Program Description:

The Program is open to legal residents of the 50 United States (or the District of Columbia) who are 13 years or older at time of participation and is void where prohibited. The Program begins on January 1, 2014 12:00 a.m. ET and ends on December 31, 2014 at 11:59 p.m. ET (the "Program Period"). During the Program Period, Sponsor will provide instant rewards (“Instant Rewards”) under the Program and may also offer Sweepstakes and/or Instant Win Games, for which separate, additional, official rules will be available. During specific times throughout the Program Period, Instant Rewards with approximately the same value will be offered. The value of Instant Rewards throughout the Program will range from $0.99 to $10. An Instant Reward may be digital wallpaper, ringtone, graphic, promotion code or other digital content either emailed to you and/or sent to your Device as downloadable mobile content, or a code that you may use to claim your Instant Reward digitally.

Codes (each a "UTC Code") can be found under the caps or on packaging of specially-marked 20 fl. oz. bottles of Sprite® and/or Sprite Zero™, while supplies last, and can be redeemed for an Instant Reward or collected and used to enter a Sweepstakes and/or Instant Win Game, if one is available.

How to Participate:

There are 2 ways to interact with the Program, via Sprite.com/underthecap or using a Device.

To participate in the Program on Sprite.com/underthecap, during the Program Period, visit www.sprite.com/underthecap and follow the links and instructions to complete and submit the registration form. Then follow the links and instructions to input a UTC code or redeem a reward. If there is a Sweepstakes or Instant Win Game available, there will be separate Official Rules that govern. You will also have the opportunity to receive future text messages from Sprite.

IF YOU OPT IN TO RECEIVE FUTURE TEXT MESSAGES ON THE SPRITE.COM/UNDERTHECAP MICROSITE, YOU ARE PROVIDING YOUR EXPLICIT WRITTEN CONSENT TO RECEIVE UP TO 4 PROMOTIONAL TEXT MESSAGES PER MONTH USING AUTOMATED TECHNOLOGY FROM SPONSOR UNLESS AND UNTIL YOU FOLLOW THE INSTRUCTIONS TO OPT OUT FROM THEM. NOT AVAILABLE ON ALL PHONE TYPES. After signing up on the site, you will receive a message to your mobile device asking you to confirm your desire to opt in. Message and data rates may apply.

To participate in the Program using a Device, you must subscribe to a participating wireless carrier and have text messaging and mobile download/internet capabilities enabled on your Device; however, your participation may be limited based on your Device and/or your wireless carrier. Please see the Supported Carriers section below for participating wireless carriers. To participate, during the Program Period, using your Device, text the UTC Code to the Sprite short code, 777483. Periodically you may also text in codes from cups and scratch-cards distributed by Sponsor's partners, as well as specific Keywords or Keywords plus UTC Codes in order to participate in the Program. After you send your text message to 777483, you will receive one or more return text messages (1 per query) using automated technology verifying your eligibility and contact information, prior to receiving the text message indicating your Instant Reward. Consent to receive text messages is not required to buy goods and services.

IF YOU WISH TO STOP RECEIVING TEXT MESSAGES, TEXT "STOP" TO 777483 TO END, OR "HELP" TO 777483 FOR MORE INFORMATION.

UTC CODES USAGE:You may use each UTC Code only one time in the Program, up to a limit of 5 UTC Codes per person per day regardless of method of participation. Before or after inputting your UTC Code on Sprite.com/UndertheCap or texting your UTC Code to 777483 for this Program, you may also use the UTC Code in the My Coke Rewards loyalty program. For information on My Coke Rewards, visit www.mycokerewards.com.

Message and Data Rates:

By participating, you agree to incur any and all charges from your wireless carrier. Message and data rates may apply. Each text message (sent or received) may incur a charge, depending on your wireless carrier plan. Please see your wireless carrier plan for pricing details.

Download Charges:

You may be able to download the Instant Reward directly to your Device; however, you may incur costs on a per megabyte or per kilobyte basis. Please see your wireless carrier plan for pricing details.

Supported Carriers:

Supported carriers, which are not Sponsors of this Program include: AT&T, Sprint, T-Mobile, Verizon Wireless, Alltel, Nextel, Boost, Cellular One Dobson and U.S. Cellular. The Instant Rewards may not be compatible with all Devices and carriers. The Coca‑Cola Company, Coca‑Cola bottlers and each of their respective affiliates, subsidiaries, advertising and promotion agencies and suppliers involved in this Program, and the directors, officers, employees and assigns of each (collectively the "Program Parties") cannot guarantee that this Program will work for all users.

Instant Rewards and Ownership:

Proprietary Rights. The Instant Rewards received in this Program create an agreement between you (i.e., the "Licensee") and the rights holder of each Instant Reward granting you a worldwide, non-exclusive, limited, non-transferable, revocable license to download, install and/or use the Instant Rewards provided through this Program on your Device or personal computer. All rights not expressly granted here are reserved by the rights holder. This agreement is a sub-license between you and the rights holder. The Sponsor is not a party to the agreement between you and the rights holder.

Licensee may not: (i) modify, revise, translate, or create any derivative works of any Instant Reward; (ii) decompile, reverse engineer, disassemble, or otherwise attempt to derive the source code for the Instant Reward; (iii) redistribute, sell, rent, lease, sublicense, or otherwise transfer rights to the Instant Reward; and/or (iv) remove or alter any proprietary notices, legends, symbols or labels in the Instant Reward, including, but not limited to, any trademark, logo, and/or copyright.

The Instant Rewards available through this Program may be the products of independent third parties. Title, ownership rights, and intellectual property rights in each Instant Reward and all copies thereof are retained by, and shall remain in and with, the rights holder. Each Instant Reward is protected by copyright and other intellectual property laws and by international treaties.

Sweepstakes and Instant Wins:

Sponsor may from time to time run Sweepstakes and/or Instant Win Games. By participating in such Sweepstakes and/or Instant Win Games, you are agreeing to the rules of that Sweepstakes and/or Instant Win Game, in addition to the Terms and Conditions of the Program.

Disclaimer of Warranty:

THE PROGRAM AND THE INSTANT REWARDS ARE SUBJECT TO CHANGE AND ARE PROVIDED TO YOU "AS IS" WITHOUT ANY WARRANTY OF ANY KIND, EXPRESSED OR IMPLIED, INCLUDING WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF NON INFRINGEMENT, MERCHANTABILITY, OR FITNESS FOR A PARTICULAR PURPOSE AND/OR IMPLIED WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE. ALL WARRANTIES ARE ALSO DISCLAIMED WITH REGARD TO WHETHER ANY INSTANT REWARD WILL MEET YOUR REQUIREMENTS, WORK IN COMBINATION WITH ANY DEVICE, HARDWARE AND/OR SOFTWARE OR OPERATE ON AN UNINTERRUPTED OR ERROR FREE BASIS. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF IMPLIED WARRANTIES, SO THE ABOVE DISCLAIMERS MAY NOT APPLY TO YOU.

Limitation of Liability:

YOUR PARTICIPATION IN THE PROGRAM IS AT YOUR OWN RISK. THE PROGRAM PARTIES ARE NOT RESPONSIBLE OR LIABLE FOR INCOMPLETE, LOST, LATE, DAMAGED, ILLEGIBLE OR MISDIRECTED MOBILE MESSAGES OR FOR ANY TECHNICAL PROBLEMS, MALFUNCTIONS OF ANY NETWORK OR TELEPHONE LINES, COMPUTER SYSTEMS, SERVERS, PROVIDERS, HARDWARE/SOFTWARE, LOST OR UNAVAILABLE NETWORK CONNECTIONS, OR FAILED, INCOMPLETE, GARBLED OR DELAYED COMPUTER TRANSMISSION OR ANY COMBINATION THEREOF. THE PROGRAM PARTIES ARE NOT RESPONSIBLE FOR, NOR LIABLE FOR, DAMAGE TO ANY COMPUTER SYSTEM AND/OR DEVICE RESULTING FROM PARTICIPATION IN THIS PROGRAM, OR ACCESSING AND/OR DOWNLOADING INSTANT REWARDS OR FOR ANY DIRECT, INDIRECT, PUNITIVE, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES ARISING OUT OF, OR IN ANY WAY CONNECTED WITH, YOUR PARTICIPATION IN THE PROGRAM AND/OR RECEIPT OF AN INSTANT REWARD, WHETHER BASED ON CONTRACT, TORT, STRICT LIABILITY OR OTHERWISE, EVEN IF ADVISED OF THE POSSIBILITY OF ANY SUCH DAMAGES. IN NO EVENT SHALL THE PROGRAM PARTIES' LIABILITY EXCEED THE VALUE OF THE INSTANT REWARDS PROVIDED TO YOU UNDER THIS AGREEMENT. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN DAMAGES, SO THE ABOVE DISCLAIMERS MAY NOT APPLY TO YOU. IN THE EVENT OF A PRINTING ERROR OR IRREGULAR PACKAGING, THE PROGRAM PARTIES SHALL HAVE NO LIABILITY.

Reservation of Rights:

Sponsor reserves the right, in its sole discretion, to modify the Program and the Instant Rewards available at any time and/or to disqualify and/or restrict access of any individual who tampers with the Program process, engages in fraudulent activity, or uses the Program in any manner that is inconsistent with these Terms and Conditions or any federal, state or local laws, statutes, ordinances or regulations. The Program Parties assume no responsibility for undeliverable mobile messages resulting from any form of active or passive mobile filtering by a user's mobile provider, or for insufficient space in user's Device account for messages. The Sponsor reserves the right, in its sole discretion, to cancel or suspend this Program should a virus, bug, failed test environment error, or other cause corrupt the administration, security, or proper operation of the Program. In the event of termination, a notice will be posted online. The Sponsor reserves the right to modify the Program or disqualify participants if fraud, misconduct, or technical failure damages or destroys the integrity of the Program as determined by Sponsor, in its sole discretion. CAUTION: ANY ATTEMPT BY A PARTICIPANT TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROGRAM OR ANY WEBSITE ASSOCIATED WITH THIS PROGRAM IS A VIOLATION OF CRIMINAL AND CIVIL LAW. SHOULD SUCH AN ATTEMPT BE MADE, THE PROGRAM PARTIES RESERVE THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. ALL FEDERAL, STATE AND LOCAL LAWS AND REGULATIONS APPLY.

Privacy:

Your participation in the Program and all personal data (for example, your name or telephone number) Sponsor collects as a part of this Program are subject to Sponsor's Privacy Policy, which is located at http://www.coca-cola.com/tcccprivacypolicy and is incorporated herein by this reference.

Export Control:

You agree to abide by U.S. and other applicable export control laws and not to transfer, by electronic transmission or otherwise, any Instant Reward (content or software) subject to restrictions under such laws to a national destination or person prohibited under such laws.

Miscellaneous:

These Terms and Conditions are governed by the laws of the State of Georgia without regard to its choice of law or conflict of law rules or provisions. The courts of general jurisdiction located within Fulton County, Georgia, USA will have exclusive jurisdiction over any and all disputes arising out of, relating to, or concerning these Terms and Conditions and/or the Program or in which these Terms and Conditions and/or the Program are a material fact.

As a condition of participating in this Program, you agree that (1) any and all disputes, claims, and causes of action arising out of or connected with this Program, or any Instant Rewards obtained through the Program, shall be resolved individually, without resort to any form of class action and exclusively by arbitration under the rules of the American Arbitration Association. Arbitration will take place in Fulton County, Georgia; (2) notwithstanding anything in these Terms and Conditions, any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Program, but in no event attorneys' fees; and (3) notwithstanding anything in these Terms and Conditions, under no circumstances will you be permitted to seek recovery for, and you hereby waive all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and waive any and all rights to have damages multiplied or otherwise increased. Notwithstanding the foregoing, your participation in a Sweepstakes or similar promotion governed by specific rules that provide for the application of the laws of another jurisdiction shall not be subject to the arbitration requirement set forth herein unless specifically required by such rules. Any issues or questions arising out of your participation in a promotion governed by specific rules that provide for the application of the laws of another jurisdiction shall be governed by the law of the jurisdiction stated in those rules.

Sponsor may at any time and without notice revise these Terms and Conditions by updating this posting. You are bound by any and all revisions and you should periodically visit this page to review the most current Terms and Conditions for the Program. If any provision of these Terms and Conditions is held to be invalid, illegal, or unenforceable, such provision shall be modified to the extent necessary to make it legal, valid, and enforceable, and all other provisions will remain in full force and effect. No waiver of any of the provisions of these Terms and Conditions shall be deemed or shall constitute a waiver of any other provisions hereof (whether or not similar), nor shall waiver constitute a continuing waiver unless otherwise expressly provided. This agreement constitutes the entire agreement between you, The Coca-Cola Company and/or the Program Parties regarding the Program and the rights holder regarding the Instant Rewards, unless you are participating in a Sweepstakes and/or Instant Win Game, in which case the official rules of the Sweepstakes and/or Instant Win Game, will also apply in their entirety, in addition to these Terms and Conditions. In the event of a conflict between the Terms and Conditions and the official rules of the Sweepstakes and/or Instant Win Game, the Terms and Conditions shall govern the conflicting terms, but both governing documents shall continue to apply.

Questions/Help:

If you have a problem participating in the Program or downloading any Instant Reward please contact The Sprite® Hotline at 800-603-2653 at any time.

SPRITE® B'Ball Under The Cap Official Rules

NO PURCHASE REQUIRED TO ENTER OR WIN. TEXT MESSAGING IS NOT REQUIRED FOR ENTRY. EACH TEXT MESSAGE SENT OR RECEIVED MAY INCUR A CHARGE AS PROVIDED IN YOUR RATE PLAN. MESSAGE AND DATA RATES MAY APPLY. IF YOU ENTER VIA TEXT MESSAGING, YOU WILL RECEIVE 5 TEXT MESSAGES USING AUTOMATED TECHNOLOGY IN RESPONSE TO YOUR ENTRY. TEXT MESSAGING MAY NOT BE AVAILABLE THROUGH ALL WIRELESS CARRIERS. CONSENT IS NOT REQUIRED TO BUY GOODS AND SERVICES.

1. Eligibility: Sprite B'ball UTC Promotion (the "Promotion") is open only to legal residents of the 50 United States (or the District of Columbia) who are 13 years of age or older at the time of entry. Employees and non-employee workers of The Coca-Cola Company, Coca-Cola bottlers, NBA Properties, Inc., NBA Media Ventures, LLC, the National Basketball Association, and its member teams (collectively, "NBA Entities"); Career Sports & Entertainment, Inc., ePrize, Inc., and their respective parent companies, subsidiaries, affiliates, agents and those prize providers and agencies that are involved in the development or execution of this Promotion or any of its materials, and the immediate family (spouse, parents, siblings, and children) and household members of each such person are not eligible. The Promotion is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law. The Promotion consists of an Instant Win game (the "Instant Win Game") and a Sweepstakes (the "Sweepstakes").

3. Agreement to Official Rules: By participating in the Promotion, entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Promotion.

4. Promotion Period: The Promotion begins at 7:00 a.m. Eastern Time ("ET"), January 22, 2014 and ends at 7:00 a.m. ET, March 16, 2014 (the "Promotion Period"). For the purposes of this Promotion, a day is defined as a full calendar day, beginning at 12:00 a.m. ET and ending at 11:59 p.m. ET, except for January 22, 2014 which will begin later at 7:00 a.m. ET and March 16, 2014 which will end earlier at 7:00 a.m. ET (each a "Day"). Administrator's computer is the official time-keeping device for this Promotion.

5. How to Enter: There are 2 ways to enter:

a) Purchase Specially-Marked Sprite® Products: During the Promotion Period and while supplies last, purchase any specially-marked 20 oz Sprite® or Sprite Zero™ product and obtain a unique code located under the cap (the "Cap Code"). Then visit sprite.com/utc and log into your Sprite UTC Loyalty Program account ("Account") if you already have one. (See Section 6 for details on becoming a Sprite UTC Loyalty Program member). Navigate to the Sprite B'ball UTC Promotion, and follow the directions to enter the Cap Code to receive 1 Sweepstakes entry and 1 Instant Win entry. You will be instantly notified if you are a potential winner of 1 of the Instant Win Game prizes.

If you'd prefer to enter via text messaging, during the Promotion Period, using a two-way text-messaging capable device (each a "Device"), text your Cap Code to the short code 777483. Then, input the requested information to confirm your date of birth and email address. If you are eligible and your Cap Code is valid, you will receive 1 entry into the Sweepstakes and 1 Instant Win Game play. If you wish to opt out, text STOP to 777483. Text HELP to 777483 if you would like more information. Send questions to questions@eprizefulfillment.com. By texting a Cap Code to 777483, you agree to give Sponsor and Administrator permission to send you 5 text messages using automated technology in response to your entry related to the Sprite B'ball UTC Promotion. If you are a potential winner of an Instant Win Game prize, the return text message that you receive will contain detailed prize claim instructions. Message and data rates may apply. Check your owner's manual for specific text-messaging instructions. Text messaging may not be available through all wireless carriers. Supported carriers include AT&T™, T-Mobile, Verizon Wireless, U.S. Cellular, Sprint, Boost Mobile, Alltel, Cincinnati Bell, Cricket, Metro PCS, and Virgin Mobile.Consent is not required to buy goods and services. Your participation in the Promotion is subject to the Sponsor's Privacy Policy, which can be viewed by visiting http://www.coca-cola.com/tcccprivacypolicy.

b) Alternate Method of Entry ("AMOE"): To enter the Promotion without purchasing a specially-marked 20 oz Sprite® or Sprite Zero™ product, during the Promotion Period, visit sprite.com/utc and log into your Account. Navigate to the Sprite B'ball UTC Promotion, click on the "Don't have a code?" link, and enter the required information to receive 1 AMOE code (the "AMOE Code") via email, which you may use to enter the Promotion. If you elect to use the AMOE Code for this Promotion, you will receive 1 Sweepstakes entry and will advance to the Instant Win Game page where you will receive 1 Instant Win Game play. You will be instantly notified if you are a potential winner of 1 of the Instant Win Game prizes. Limit: 5 AMOE Code requests per person per day.

For All Methods of Entry: The Instant Win Game is not compatible with systems using Opera Web Browsers. Limit: 5 Sweepstakes entries and 5 Instant Win play per person per day during the Promotion Period, regardless of method or combination of methods of entry. Multiple participants are not permitted to share the same email address or Device. Any attempt by any participant to obtain more than the stated number of entries/plays by using multiple/different email addresses, Devices, identities, registrations or logins, or any other methods will void that participant's entries/plays and that participant may be disqualified. Any use of robotic, repetitive, automatic, programmed or similar entry/play methods or agents (including, but not limited to, sweepstakes entry services) will void all entries/plays by that entrant. In the event of a dispute as to any entry/play, the authorized account holder of the email address or Device used to enter/play will be deemed to be the entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Otherwise, the "authorized account holder" of a Device is the natural person in whose name the Device has been issued and the services are billed. Potential winners may be required to show proof of being authorized account holders.

6. How to Join the Sprite UTC Loyalty Program: Visit sprite.com/utc, click on the sign up link located at the top right of the page, and follow the instructions to create an Account. To become a member, you must have a unique, valid email address. Accounts cannot be shared.

ALL POTENTIAL INSTANT WIN GAME WINNERS AND SWEEPSTAKES WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR OR ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE PROMOTION. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF THE INSTANT WIN GAME OR SWEEPSTAKES SHOULD SO INDICATE OR EVEN IF ENTRANT RECEIVES AN EMAIL MESSAGE SAYING HE OR SHE WON, UNLESS AND UNTIL ENTRANT’S ELIGIBILITY, AND THE POTENTIAL INSTANT WIN GAME WINNER AND/OR POTENTIAL SWEEPSTAKES WINNER HAVE BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY PLAY THAT OCCURS AFTER THE INSTANT WIN GAME SYSTEM HAS FAILED FOR ANY REASON IS DEEMED A DEFECTIVE PLAY, IS VOID AND WILL NOT BE HONORED.

8. Promotion Prize Selection and Verification of Potential Winners: Potential winners must comply with all terms and conditions of these Official Rules. Winning is contingent upon fulfilling all requirements. Administrator is an independent judging organization whose decisions as to the administration and operation of the Promotion and the selection of potential winners are final and binding in all matters related to the Promotion. For the Instant Win Game: There will be 1,272 random, computer-generated winning times during the Promotion Period, 8 First, 8 Second, and 8 Third Prizes per Day. If you are the first player to play the Promotion at or after one of the randomly-generated times, you will be a potential instant winner of the prize indicated. For the Sweepstakes: Administrator will randomly select the potential Sweepstakes winner on or around March 17, 2014 from all eligible entries received. The potential winner will be notified by email, mail or phone. For All Potential Winners: Any potential winner who entered via text messaging will be notified by phone and/or text message at the phone number of the Device used to enter the Promotion. Potential winners of any prize who entered via text messaging must visit the specified website within 72 hours of receiving the win notification text message to complete an online prize fulfillment form. Except where prohibited, the potential Grand Prize winner (or parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return to Administrator, within 5 days of the date notice or attempted notice is sent, a Declaration of Compliance, Liability and Publicity Release ("Declaration") in order to claim his/her prize and to fulfill any such other requirements as determined by Administrator. If any potential winner cannot be contacted, or fails to sign and return the Declaration (Grand Prize only) within the required time period, or if prize is returned as undeliverable, he/she forfeits prize. In the event that the potential Grand Prize winner is disqualified for any reason, Administrator will award the applicable prize to an alternate winner in a random drawing from among all remaining eligible entries, up to 3 alternates. If the alternate potential winners are disqualified, the Grand Prize will not be awarded. Unclaimed or undeliverable First, Second, and Third Prizes will remain un-awarded. Instant Win Game Prizes will be fulfilled approximately 8 to 10 weeks after the conclusion of the Promotion.

9. Prizes:

a) Sweepstakes Prize:

1 GRAND PRIZE: A trip package for 2 to one 2014 NBA Finals game, determined by Sponsor in its sole discretion (the "Game"). Trip package includes coach-class air transportation for 2 from a major airport near winner's home to destination city (determined by Sponsor in its sole discretion); round trip transfers between airport and hotel; 2 nights' accommodations at Sponsor's choice of hotel (single room, double occupancy); a $500 American Express® gift card that may be used for spending money, terms and conditions apply; 2 tickets to the Game (date, city, teams, seating and all other details determined by Sponsor, in its sole discretion); and travel agent services. Winner must be available to travel on the dates specified by Sponsor or forfeit the prize. All travelers must travel on same itinerary. Travel must be round trip. Sponsor will determine airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in these Official Rules, and those set forth by the Sponsor's airline carrier of choice as detailed in the passenger ticket contract. If trip destination is less than 250 miles from the winner's residence, winner will be provided $200 in spending money for driving expenses in lieu of air transportation. The Sponsor is not responsible if the Game or any other scheduled event is delayed, postponed or cancelled for any reason and winner will not be reimbursed for tickets. Tickets may be subject to issuer's standard rain-check policies and procedures. All expenses, travel, and other costs not expressly stated in the package description above are the sole responsibility of winner. If winner is a minor (as determined by his/her state of residence), winner's guest must be winner's parent/legal guardian. If winner's guest is a minor (as determined by his/her state of residence), winner must be minor's parent/legal guardian and must complete required paperwork on behalf of minor as applicable. Travel companion must execute liability/publicity releases prior to issuance of prize documents. Restrictions, conditions and limitations may apply.Lost, mutilated, or stolen tickets, vouchers or certificates will not be replaced. By accepting ticket prize, winner agrees to abide by any terms, conditions and restrictions provided by the ticket. Sponsor is not responsible if winner does not use ticket on day of the Game. Approximate Retail Value ("ARV"): $ 6,575. The ARV of travel may vary based on airfare fluctuations and distance between departure and destination. Winner will not receive difference between actual and ARV. The odds of winning the Sweepstakes Prize depend on the number of eligible entries received during the Promotion Period.

b) Instant Win Game Prizes:

424 FIRST PRIZES (8 per Day): An artist hat (size, color and style determined by Sponsor in its sole discretion). ARV: $15.

424 SECOND PRIZES (8 per Day): An Street Art poster. ARV: $10.

424 THIRD PRIZES (8 per Day): A pair of artist shoelaces. ARV: $3.

The odds of winning an Instant Win Game prize depend on the number of prizes available divided by the number of eligible Instant Win Game plays.

For All Prizes: Total ARV of All Prizes: $18,447. No substitution, exchange or transfer of prize by any winner. Sponsor reserves the right to substitute any prize for one of equal or greater value. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Limit: 1 Sweepstakes Prize and 1 of each Instant Win Game Prize per person.

10. Publicity: Except where prohibited, participation in the Promotion constitutes entrant's consent for Sponsor, the NBA Entities, and their designees to use entrant's name, prize information, likeness, city and state of residence for promotional purposes in any media without further consideration.

11. General Conditions: In the event that the operation, security, or administration of the Promotion is impaired in any way for any reason, including, but, not limited to, fraud, technical failures, regularly-scheduled maintenance, virus or other technical problem, the Sponsor may, in its sole discretion, either: (a) suspend the Promotion to address the impairment, then resume the Promotion in a manner that best conforms to the spirit of these Official Rules; or (b) cancel the Promotion and award the prizes in a random drawing from among all eligible entries received up to the time of impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

12. Release and Limitations of Liability: Except where prohibited, by participating in the Promotion, entrants agree to release and hold harmless The Coca-Cola Company, Coca-Cola bottlers, NBA Entities, Career Sports & Entertainment, Inc., ePrize, Inc., and their respective parents, subsidiaries, affiliates, promotional partners, prize partners, agents and agencies, and the officers, directors and employees of each of them (the "Released Parties") from and against any claim or cause of action arising out of participation in the Promotion or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Promotion; (b) technical errors related to cellular networks, computers, servers, providers, printers or telephone or network lines; (c) printing errors; (d) errors in the administration of the Promotion or the processing of registrations and game plays; (e) late, lost, or undeliverable mail; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant's participation in the Promotion or receipt of any prize. Entrant further agrees that in any cause of action, the Released Parties' liability will be limited to the cost of entering and participating in the Promotion and in no event shall the Released Parties be liable for attorney's fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. If for any reason an entrant's entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant's sole remedy is another Sweepstakes entry or Instant Win Game play, if it is possible. If the Promotion, or any part of it, is discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any prize offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth herein to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

13. Dispute Resolution: You agree that any claim or dispute at law or equity that has arisen or may arise relating in any way to or arising out of the Sweepstakes, the Official Rules, or the Sponsor's and/or Administrator's Privacy Policy (including Mobile Terms and Conditions) will be resolved in accordance with the provisions set forth in this Dispute Resolution section. Please read this section carefully. It affects your rights and will have a substantial impact on how claims you and we have against each other are resolved.

You agree that whenever you have a disagreement with Administrator or Sponsor arising out of, connected to, or in any way related to the Sweepstakes, the Official Rules, or the Sponsor's and/or Administrator's Privacy Policy (including Mobile Terms and Conditions), you will send a written notice to the Administrator ("Demand"). You agree that the requirements of this Dispute Resolution section will apply even to disagreements that may have arisen before you accepted these Official Rules or the Sponsor's and/or Administrator's Privacy Policy (including Mobile Terms and Conditions). You must send the Demand to the following address (the "Notice Address"): Legal Department, ePrize, Inc., One ePrize Drive, Pleasant Ridge, Michigan 48069. You agree that you will not take any legal action, including filing a lawsuit or demanding arbitration, until 10 business days after you send a Demand. If the disagreement stated in the Demand is not resolved to your satisfaction within 10 business days after it is received, and you intend on taking legal action, you agree that you will file a demand for arbitration with the American Arbitration Association (the "Arbitrator"). This arbitration provision limits the ability of you, Administrator, and Sponsor to litigate claims in court and you, Administrator, and Sponsor each agree to waive your respective rights to a jury trial or a state or federal judge. You agree that you will not file any lawsuit against Administrator or Sponsor in any state or federal court. You agree that if you do sue in state or federal court, and Administrator or Sponsor brings a successful motion to compel arbitration, you must pay all fees and costs incurred by Administrator and Sponsor in court, including reasonable attorney's fees. For any such filing of a demand for arbitration, you must effect proper service under the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason, the American Arbitration Association is unable to conduct the arbitration, you may file your case with any national arbitration company. The Arbitrator shall apply the AAA Consumer-Related Disputes Supplementary Procedure effective September 15, 2005 (and as may be amended) and as modified by the agreement to arbitrate in this Dispute Resolution section. You agree that the Arbitrator will have sole and exclusive jurisdiction over any dispute you have with Administrator or Sponsor. The Federal Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation and enforcement of the agreement to arbitrate.

You agree that you will not file a class action or collective action against Administrator or Sponsor, and that you will not participate in a class action or collective action against them. You agree that you will not join your claims to those of any other person. Notwithstanding any other provision in the Official Rules, or the Sponsor's and/or Administrator's Privacy Policy (including Mobile Terms and Conditions), if this class action waiver is invalidated, then the agreement to arbitrate is null and void, as though it were never entered into, and any arbitration dispute at that time will be dismissed without prejudice and may be refiled in a court. Under no circumstances do you, Administrator, or Sponsor agree to class or collective procedures in arbitration or the joinder of claims in arbitration. Administrator and Sponsor agree that we will submit all disputes with you to arbitration before the Arbitrator.

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, Administrator, and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between you, Administrator and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules.

14. Promotion Results: For a winner list, visit http://bit.ly/1bDvp0D. The winner list will be posted after winner confirmation is complete.

Sprite® 6Mix™ UTC

Official Rules

No Purchase Required to Enter or Win. TEXT MESSAGING IS NOT REQUIRED FOR ENTRY. EACH TEXT MESSAGE SENT OR RECEIVED MAY INCUR A CHARGE AS PROVIDED IN YOUR RATE PLAN. MESSAGE AND DATA RATES MAY APPLY. IF YOU ENTER VIA TEXT MESSAGING, YOU WILL RECEIVE 5 TEXT MESSAGES USING AUTOMATED TECHNOLOGY IN RESPONSE TO YOUR ENTRY. TEXT MESSAGING MAY NOT BE AVAILABLE THROUGH ALL WIRELESS CARRIERS. CONSENT IS NOT REQUIRED TO BUY GOODS AND SERVICES.

1. Eligibility: Sprite 6Mix UTC (the “Instant Win Game”) is open only to legal residents of the 50 United States (or the District of Columbia) who are 13 years of age or older at the time of entry. Employees and non-employee workers of The Coca-Cola Company, Coca-Cola bottlers, NBA Properties, Inc., NBA Media Ventures, LLC, the National Basketball Association, and its member teams (collectively, “NBA Entities”); Career Sports & Entertainment, Inc., LRMR, LeBron James, HelloWorld, Inc., and their respective parent companies, subsidiaries, affiliates, agents and those prize providers and agencies that are involved in the development or execution of this Instant Win Game or any of its materials, and the immediate family (spouse, parents, siblings, and children) and household members of each such person are not eligible. The Instant Win Game is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law.

3. Agreement to Official Rules: By participating in the Instant Win Game, entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Instant Win Game.

4. Promotion Period: The Instant Win Game begins at 7:00 a.m. Eastern Time ("ET"), March 3, 2014 and ends at 7:00 a.m. ET, April 28, 2014 (the "Promotion Period"). Administrator’s computer is the official time-keeping device for this Instant Win Game.

5. How to Enter: There are 2 ways to enter:

a) Purchase Specially-Marked Sprite® Products: During the Promotion Period and while supplies last, purchase a specially-marked 20 fl. oz. Sprite® 6Mix™ product with a red cap and obtain a unique code located under the cap (the "Cap Code"). Then visit sprite.com/6mix and log into your Sprite UTC Loyalty Program account ("Account") if you already have one. (See Section 6 for details on becoming a Sprite UTC Loyalty Program member). Follow the directions to enter the Cap Code to receive 1 Instant Win game play. You will be instantly notified if you are a potential winner of 1 of the Instant Win Game prizes.

If you'd prefer to enter via text messaging, during the Promotion Period, using a two-way text-messaging capable device (each a "Device"), first text the keyword LEBRON to the short code 777483. After receiving a response from 777483, then, text your red Sprite® 6Mix™ Cap Code. Finally, input the requested information to confirm your date of birth and email address. If you are eligible and your Cap Code is valid, you will receive 1 Instant Win Game play. If you wish to opt out, text STOP to 777483. Text HELP to 777483 if you would like more information. Send questions to questions@eprizefulfillment.com. By texting LEBRON and a Cap Code to 777483, you agree to give Sponsor and Administrator permission to send you 5 text messages using automated technology in response to your entry related to the Sprite 6Mix UTC promotion. If you are a potential winner of an Instant Win Game prize, the return text message that you receive will contain detailed prize claim instructions. Message and data rates may apply. Check your owner’s manual for specific text-messaging instructions. Text messaging may not be available through all wireless carriers. Supported carriers include AT&T™, T-Mobile, Verizon Wireless, U.S. Cellular, Sprint, Boost Mobile, Alltel, Cincinnati Bell, Cricket, Metro PCS, and Virgin Mobile.Consent is not required to buy goods and services. Your participation in the Promotion is subject to the Sponsor's Privacy Policy, which can be viewed by visiting http://www.coca-cola.com/tcccprivacypolicy.

b) Alternate Method of Entry ("AMOE"): To play the Instant Win Game without purchasing a specially-marked 20 fl. oz. Sprite® 6Mix™ product, during the Promotion Period, visit sprite.com/6mix and log into your Account. Click on the "Don't have a code?" link, and enter the required information to receive 1 AMOE code (the "AMOE Code") via email, which you may use to play the Instant Win Game. If you elect to use the AMOE Code for this Instant Win Game, you will advance to the Instant Win Game page where you will receive 1 Instant Win Game play. You will be instantly notified if you are a potential winner of 1 of the Instant Win Game prizes. Limit: 5 AMOE Code requests per person per day.

For All Methods of Entry: The Instant Win Game is not compatible with systems using Opera Web Browsers. Limit: 5 Instant Win Game plays per person per day during the Promotion Period, regardless of method or combination of methods of entry. Multiple participants are not permitted to share the same email address or Device. Any attempt by any participant to obtain more than the stated number of AMOE Codes/plays by using multiple/different email addresses, Devices, identities, registrations or logins, or any other methods will void that participant’s AMOE Codes /plays and that participant may be disqualified. Any use of robotic, repetitive, automatic, programmed or similar play methods or agents (including, but not limited to, sweepstakes entry services) will void all AMOE Codes/plays by that entrant. In the event of a dispute as to any AMOE Codes/play, the authorized account holder of the email address or Device used to request the AMOE Code or to play will be deemed to be the entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Otherwise, the "authorized account holder" of a Device is the natural person in whose name the Device has been issued and the services are billed. Potential winners may be required to show proof of being authorized account holders.

6. How to Join the Sprite UTC Loyalty Program: Visitsprite.com/utc, click on the sign up link located at the top right of the page, and follow the instructions to create an Account. To become a member, you must have a unique, valid email address. Accounts cannot be shared.

7. All potential INSTANT WIN GAME WINNERS are subject to verification by Sponsor or administrator, whose decisions are final AND BINDING IN ALL MATTERS RELATED TO THE INSTANT WIN GAME.An entrant is not a winner of any prize, even if the INSTANT WIN GAME SHOULD so indicate OR EVEN IF ENTRANT RECEIVES AN EMAIL MESSAGE SAYING HE OR SHE WON, unless and until entrant’s eligibility, AND the potential INSTANT WIN GAME WinnER have been verified and entrant has been notified that verification is complete. Sponsor will not accept screen shots or other evidence of winning in lieu of its validation process. any play that occurs after the instant win game system has failed for any reason is deemed a defective play, is void, and will not be honored.

8. Instant Win Game Prize Selection and Verification of Potential Winners: Potential winners must comply with all terms and conditions of these Official Rules. Winning is contingent upon fulfilling all requirements. Administrator is an independent judging organization whose decisions as to the administration and operation of the Instant Win Game and the selection of potential winners are final and binding in all matters related to the Instant Win Game. There will be 178 random, computer-generated winning times during the Instant Win Game Period, 1 for each of the Instant Win Prizes listed below. If you are the first player to play the Instant Win Game at or after one of the randomly-generated times, you will be a potential instant winner of the prize indicated. If a potential winner entered via text messaging, he/she will be notified by email address provided when first registering for the Instant Win Game and he/she must respond within 72 hours with the requested contact and mailing information or forfeit the applicable prize. If the potential winner entered online, he/she will be contacted by email and if requested, must respond within 72 hours with the requested contact and mailing information or forfeit the applicable prize. In the event that any potential winner cannot be contacted, fails to provide the required information in the required time frame, forfeits the prize, or is disqualified for any reason, Administrator will select an alternate potential winner in a random drawing from among all remaining eligible entries, up to 3 alternates. If the alternate potential winners are disqualified, the applicable prize will not be awarded. Prizes will be fulfilled approximately 8 – 10 weeks after the end of the Instant Win Game.

112 SECOND PRIZES: An exclusive t-shirt, all details determined by Sponsor, in its sole discretion. ARV: $35.

For All Prizes: No substitution, exchange or transfer of prize by winner. Sponsor reserves the right to substitute any prize for one of equal or greater value. Winners are responsible for all taxes and fees associated with prize receipt and/or use. The odds of winning an Instant Win Game prize depend on the number of prizes available divided by the number of eligible Instant Win Game plays. Limit: 1 Instant Win Game Prize per person. Total ARV of All Prizes: $11,920.

10. Publicity: Except where prohibited, participation in the Instant Win Game constitutes entrant’s consent for Sponsor, the NBA Entities, and their designees to use entrant’s name, prize information, likeness, city and state of residence for promotional purposes in any media without further consideration.

11. General Conditions: In the event that the operation, security, or administration of the Instant Win Game is impaired in any way for any reason, including, but, not limited to, fraud, technical failures, regularly-scheduled maintenance, virus or other technical problem, the Sponsor may, in its sole discretion, either: (a) suspend the Instant Win Game to address the impairment and then resume the Instant Win Game in a manner that best conforms to the spirit of these Official Rules; or (b) cancel the Instant Win Game and award the prizes in a random drawing from among all eligible entries received up to the time of impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Instant Win Game or to be acting in violation of these Official Rules or those of any other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Instant Win Game may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

12. Release and Limitations of Liability: Except where prohibited, by participating in the Instant Win Game, entrants agree to release and hold harmless The Coca-Cola Company, Coca-Cola bottlers, NBA Entities, Career Sports & Entertainment, Inc., HelloWorld, Inc., and their respective parents, subsidiaries, affiliates, promotional partners, prize partners, agents and agencies, and the officers, directors and employees of them (the “Released Parties”) from and against any claim or cause of action arising out of participation in the Instant Win Game or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Instant Win Game; (b) technical errors related to computers, servers, providers, printers or telephone or network lines; (c) printing errors; (d) errors in the administration of the Instant Win Game or the processing of registrations and game plays; (e) late, lost, or undeliverable mail; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Instant Win Game or receipt of any prize. Entrant further agrees that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the Instant Win Game and in no event shall the Released Parties be liable for attorney’s fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. If for any reason an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another Instant Win Game play, if it is possible. If the Instant Win Game, or any part of it, is discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any prize offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth herein to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

13. Dispute Resolution: You agree that any claim or dispute at law or equity that has arisen or may arise relating in any way to or arising out of the Instant Win Game, the Official Rules, or the Sponsor's and/or Administrator's Privacy Policy (including Mobile Terms and Conditions) will be resolved in accordance with the provisions set forth in this Dispute Resolution section. Please read this section carefully. It affects your rights and will have a substantial impact on how claims you and we have against each other are resolved.

You agree that whenever you have a disagreement with Administrator or Sponsor arising out of, connected to, or in any way related to the Instant Win Game, the Official Rules, or the Sponsor's and/or Administrator's Privacy Policy (including Mobile Terms and Conditions), you will send a written notice to the Administrator (“Demand”). You agree that the requirements of this Dispute Resolution section will apply even to disagreements that may have arisen before you accepted these Official Rules or the Sponsor's and/or Administrator's Privacy Policy (including Mobile Terms and Conditions). You must send the Demand to the following address (the “Notice Address”): Legal Department, HelloWorld, Inc., One ePrize Drive, Pleasant Ridge, Michigan 48069. You agree that you will not take any legal action, including filing a lawsuit or demanding arbitration, until 10 business days after you send a Demand. If the disagreement stated in the Demand is not resolved to your satisfaction within 10 business days after it is received, and you intend on taking legal action, you agree that you will file a demand for arbitration with the American Arbitration Association (the “Arbitrator”). This arbitration provision limits the ability of you, Administrator, and Sponsor to litigate claims in court and you, Administrator, and Sponsor each agree to waive your respective rights to a jury trial or a state or federal judge. You agree that you will not file any lawsuit against Administrator or Sponsor in any state or federal court. You agree that if you do sue in state or federal court, and Administrator or Sponsor brings a successful motion to compel arbitration, you must pay all fees and costs incurred by Administrator and Sponsor in court, including reasonable attorney’s fees. For any such filing of a demand for arbitration, you must effect proper service under the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason, the American Arbitration Association is unable to conduct the arbitration, you may file your case with any national arbitration company. The Arbitrator shall apply the AAA Consumer-Related Disputes Supplementary Procedure effective September 15, 2005 (and as may be amended) and as modified by the agreement to arbitrate in this Dispute Resolution section. You agree that the Arbitrator will have sole and exclusive jurisdiction over any dispute you have with Administrator or Sponsor. The Federal Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation and enforcement of the agreement to arbitrate.

You agree that you will not file a class action or collective action against Administrator or Sponsor, and that you will not participate in a class action or collective action against them. You agree that you will not join your claims to those of any other person. Notwithstanding any other provision in the Official Rules, or the Sponsor's and/or Administrator's Privacy Policy (including Mobile Terms and Conditions), if this class action waiver is invalidated, then the agreement to arbitrate is null and void, as though it were never entered into, and any arbitration dispute at that time will be dismissed without prejudice and may be refiled in a court. Under no circumstances do you, Administrator, or Sponsor agree to class or collective procedures in arbitration or the joinder of claims in arbitration. Administrator and Sponsor agree that we will submit all disputes with you to arbitration before the Arbitrator.

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, Administrator, and Sponsor in connection with the Instant Win Game, or any claim or dispute that has arisen or may arise between you, Administrator and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules.

14. Winner List: For a list of major prize winners, visit http://bit.ly/1d1cdHo. The winner list will be posted after winner confirmation is complete.

2015 Sprite® NBA All-Star UTC Sweepstakes

Official Rules

No Purchase Required to Enter or Win. TEXT MESSAGING IS NOT REQUIRED FOR ENTRY. EACH TEXT MESSAGE SENT OR RECEIVED MAY INCUR A CHARGE AS PROVIDED IN YOUR RATE PLAN. MESSAGE AND DATA RATES MAY APPLY. IF YOU ENTER VIA TEXT MESSAGING, YOU AGREE THAT YOU ARE PROVIDING SPONSOR AND ADMINISTRATOR EXPRESS, WRITTEN CONSENT FOR YOU TO RECEIVE UP TO 6 TEXT MESSAGES USING AUTOMATED TECHNOLOGY IN RESPONSE TO YOUR ENTRY. TEXT MESSAGING MAY NOT BE AVAILABLE THROUGH ALL WIRELESS CARRIERS. CONSENT IS NOT REQUIRED TO BUY GOODS AND SERVICES.

1. Eligibility:The 2015 Sprite® NBA All-Star UTC Sweepstakes (the “Sweepstakes”) is open only to legal residents of the 50 United States (or the District of Columbia) who are 13 years of age or older at the time of entry. Employees and non-employee workers of The Coca‑Cola Company; Coca‑Cola bottlers; NBA Properties, Inc., NBA Media Ventures, LLC, the National Basketball Association, and its member teams (collectively, “NBA Entities”); HelloWorld, Inc., and their respective parent companies, subsidiaries, affiliates, and agents and those prize providers and agencies that are involved in the development or execution of this Sweepstakes or any of its materials, and the immediate family (spouse, parents, siblings, and children) and household members of each such person are not eligible. The Sweepstakes is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law.

3. Agreement to Official Rules: By participating in the Sweepstakes, entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Sweepstakes.

4. Promotion Period: The Sweepstakes begins at 12:00 a.m. Eastern Time ("ET"), November 4, 2014 and ends at 11:59 p.m. ET, December 31, 2014, 2014 (the "Promotion Period"). Administrator’s computer is the official time-keeping device for this Sweepstakes.

5. How to Enter: There are 2 ways to enter:

a) Purchase Specially-Marked Sprite® Products: During the Promotion Period and while supplies last, purchase any specially-marked 20 oz Sprite® or Sprite Zero™ product and obtain the unique code located under the cap (the "Cap Code"). Then visit sprite.com/sweeps or sprite.com/win and log into your Sprite UTC Loyalty Program account ("Account") if you already have one. (See Section 6 for details on becoming a Sprite UTC Loyalty Program member). Then, follow the directions to enter the Cap Code. If you enter the Cap Code through sprite.com/sweeps, you will receive 1 Sweepstakes entry into the ALLSTARGAME drawing. If you enter the Cap Code through sprite.com/win, you will receive 1 Sweepstakes entry into the ALLSTARSTRIP drawing.

If you'd prefer to enter via text messaging, during the Promotion Period,using your 2-way text-messaging-capable device (each a "Device"), text the keyword that is located in the banner advertising the Sweepstakes (either ALLSTARGAME or ALLSTARTRIP) to the short code 777483. Then, you will be prompted to text your Cap Code. Once the Cap Code is received, follow the instructions to input the requested information to confirm your date of birth. If you are eligible and enter ALLSTARGAME, you will receive 1 Sweepstakes entry into the ALLSTARGAME drawing per text entry. If you are eligible and enter ALLSTARTRIP you will receive 1 Sweepstakes entry into the ALLSTARTRIP drawing per text entry. If you wish to opt out, text STOP to 777483. Text HELP to 777483 if you would like more information. Send questions to questions@eprizefulfillment.com. By texting a Cap Code to 777483, you agree that you are providing Sponsor and Administratorexpress, written consent for you to receive up to 6 text messages using automated technology in response to your entry related to the 2015 Sprite NBA All-Star UTC Sweepstakes.

If you enter the Sweepstakes by text message, your wireless service provider's text message and data rates apply. Entrants should consult their wireless service provider’s pricing plan for details. You agree to incur any and all charges demanded by your wireless carrier. The Device that is used must be capable of sending and receiving text messages. Entrants should check their Device’s features to see if they have that capability and check the Device manual for specific use instructions. Entry via text messaging may be limited and may not be available through all wireless carriers or on all handsets. Supported carriers include AT&T™, T-Mobile, Verizon Wireless, U.S. Cellular, Sprint, Boost Mobile, Alltel, Cincinnati Bell, Cricket, Metro PCS, and Virgin Mobile. Consent is not required to buy goods and services.Your participation in the Sweepstakes is subject to the Sponsor's Privacy Policy, which can be viewed by visiting http://www.coca-cola.com/tcccprivacypolicy.

b) Online Alternate Method of Entry: To enter the Sweepstakes without purchasing a specially-marked 20 oz. Sprite® or Sprite Zero™ product, during the Promotion Period, visit sprite.com/utc and log into your Account. Navigate to the code entry page, click on the "Don't have a code?" link, and enter the required information to receive 1 AMOE code (the "AMOE Code") via email, which you may use to enter the Sweepstakes. Then, visit sprite.com/sweeps or sprite.com/win and follow the directions to enter your Cap Code. If you enter the Cap Code through sprite.com/sweeps, you will receive 1 Sweepstakes entry into the ALLSTARGAME drawing. If you enter the Cap Code through sprite.com/win, you will receive 1 Sweepstakes entry into the ALLSTARSTRIP drawing.

. Limit: 5 AMOE Code requests per person per day.

For all Methods of Entry: Once you have entered a Cap Code, you will not be able to enter it again for the same method of entry or any other method of entry or prize drawing (either the ALLSTARGAME or ALLSTARTRIP drawing). 5 Sweepstakes entry per person per day during the Promotion Period, regardless of method or combination of methods of entry. Multiple participants are not permitted to share the same email address or Device. Any attempt by any participant to obtain more than 5 entries per day by using multiple/different email addresses, Devices, identities, registrations or logins, or any other methods will void that participant’s entries and that participant may be disqualified from the Sweepstakes. Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents (including, but not limited to, sweepstakes entry services) will void all entries by that entrant. In the event of a dispute as to any entry, the authorized account holder of the Device or email address used to enter will be deemed to be the entrant. The "authorized account holder" is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Otherwise, the "authorized account holder" of a Device is the natural person in whose name the Device has been issued and the services are billed. Potential winners may be required to show proof of being the authorized account holders.

6. How to Join the Sprite UTC Loyalty Program: Visit http://www.sprite.com/utc, click on the sign up link located at the top right of the page, and follow the instructions to create an Account. To become a member, you must have a unique, valid email address. Accounts cannot be shared.

7. Drawings: Administrator is an independent judging organization whose decisions as to the selection of the potential winners are final and binding. On or about January 5, 2015, Administrator will select the name of one potential winner in a random drawing of all eligible entries received during the Promotion Period for each of the drawings (1 potential winner from the ALLSTARGAME drawing and 1 potential winner from the ALLSTARTRIP drawing). The odds of winning a prize depend on the number of eligible entries received for each of the drawings.

8. Requirements of Potential Winners: Potential winners must continue to comply with the Official Rules. Winning is contingent upon fulfilling all requirements. If a potential winner entered via text messaging, he/she will be notified by phone and/or text message at the phone number of the Device used to enter the Sweepstakes and he/she must respond within 24 hours with the requested contact and mailing information or forfeit the applicable prize. If the potential winner entered online, he/she will be contacted by email or phone. Each potential Grand Prize winner (or parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return to Administrator, within 5 days of the date notice or attempted notice is sent, a Declaration of Compliance, Liability & Publicity Release ("Declaration") (except where prohibited) in order to claim his/her prize and to fulfill any such other requirements as determined by Administrator. If a potential winner fails to do so, he/she may be disqualified and may forfeit the prize. In the event that any potential winner cannot be contacted, fails to complete the Declaration in the required time frame, forfeits the prize or is disqualified for any reason, Administrator will select an alternate potential winner in a random drawing from among all remaining eligible entries, up to 3 alternates. If the alternate potential winners are disqualified, the applicable prize will not be awarded. Prizes will be fulfilled approximately 8 – 10 weeks after the end of the Sweepstakes.

9. Prizes: 2 GRAND PRIZES (1 prize awarded for the ALLSTARGAME drawing and 1 prize awarded for the ALLSTARTRIP drawing): Grand Prize winners will receive the following trip package: A trip package for 2 to New York for the 2015 NBA All-Star Game (herein, the "Game") on February 15, 2015. Trip package includes (i) round trip, coach-class air transportation for 2 from a major airport near winner’s home to 1 of the major airports that services the New York City, New York area (departure and arrival airports determined by Sponsor in its sole discretion); (ii) round-trip ground transportation between the destination airport and hotel; (iii) 3 nights' accommodations at Sponsor's choice of hotel (single room, double occupancy); (iv) a ticket for winner and guest to attend the Game on February 15, 2015 (seat locations to be determined by Sponsor in its sole discretion); (v) a ticket for winner and guest to attend the NBA All-Star Dunk Contest on February 14, 2015 (seat locations to be determined by Sponsor in its sole discretion); and (vi) travel agent services. Winner must travel on the dates determined by Sponsor in its sole discretion or prize will be forfeited. Notwithstanding the foregoing, Sponsor will make reasonable efforts to select travel dates acceptable to winner. Travel must commence on Friday, February 13, 2015 and end on Monday, February 16, 2015. All travelers must travel on same itinerary. Travel must be round trip. Sponsor will determine airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in these Official Rules, and those set forth by the Sponsor's airline carrier of choice as detailed in the passenger ticket contract. If trip destination is less than 250 miles from the winner's residence, winner will be provided $200 gift card for driving expenses in lieu of air transportation. Sponsor is not responsible if the Game, the NBA All-Star Dunk Contest or any scheduled event is delayed, postponed or cancelled for any reason and winner will not be reimbursed for tickets. Tickets may be subject to issuer’s standard rain-check policies and procedures. All expenses, travel, and other costs not expressly stated in the package description above are the sole responsibility of winner. If winner is a minor (as determined by his/her state of residence), winner's guest must be winner's parent/legal guardian. If winner’s guest is a minor (as determined by his/her state of residence), winner must be minor’s parent/legal guardian and must complete required paperwork on behalf of minor, as applicable. Travel companion must execute liability/publicity releases prior to issuance of prize documents. Travel restrictions, conditions and limitations may apply.Lost, mutilated, or stolen tickets, vouchers or certificates will not be replaced. By accepting ticket prize, winner agrees to abide by any terms, conditions and restrictions provided by the ticket. Sponsor is not responsible if winner does not use ticket on day of event. Approximate Retail Value (“ARV”): $4,000. Actual value may vary based on airfare fluctuations and distance between departure and destination. Winner will not receive difference between actual and approximate retail value. Odds of winning the Sweepstakes prize depend on the number of eligible entries received during each of the drawings.

For All Prizes: No substitution, exchange or transfer of prize by any winner. Sponsor reserves the right to substitute any prize for one of equal or greater value. Each prize winner is responsible for all taxes and fees associated with prize receipt and/or use. Limit: 1 prize per person.

10. Publicity: Except where prohibited, participation in the Sweepstakes constitutes entrant’s consent for Sponsor, NBA Entities and their designees to use entrant’s name, likeness, prize information, city and state of residence for promotional purposes in any media without further consideration.

11. General Conditions: In the event that the operation, security, or administration of the Sweepstakes is impaired in any way for any reason, including, but, not limited to, fraud, virus or other technical problem, the Sponsor may, in its sole discretion, either: (a) suspend the Sweepstakes to address the impairment and then resume the Sweepstakes in a manner that best conforms to the spirit of these Official Rules; or (b) cancel the Sweepstakes and award the prizes in a random drawing from among all eligible entries received up to the time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes or to be acting in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

12. Release and Limitations of Liability: Except where prohibited, by participating in the Sweepstakes, entrants agree to release and hold harmless The Coca-Cola Company, Coca-Cola bottlers, NBA Entities, HelloWorld, Inc., and their respective parents, subsidiaries, affiliates, promotional partners, prize partners, agents and agencies, and the officers, directors and employees of them (the “Released Parties”) from and against any claim or cause of action arising out of participation in the Sweepstakes or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Sweepstakes; (b) technical errors related to computers, servers, providers, printers or telephone, cellular networks, or network lines; (c) printing errors; (d) errors in the administration of the Sweepstakes or the processing of entries; (e) late, lost, or undeliverable mail; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Sweepstakes or receipt of any prize. Entrant further agrees that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the Sweepstakes and in no event shall the Released Parties be liable for attorney’s fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. If, for any reason, an entrant’s entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry, if it is possible. If the Sweepstakes, or any part of it, is discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any prize offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth herein to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

13. Dispute Resolution: You agree that any claim or dispute at law or equity that has arisen or may arise relating in any way to or arising out of the Sweepstakes, the Official Rules, or the Sponsor's and/or Administrator's Privacy Policy (including Mobile Terms and Conditions) will be resolved in accordance with the provisions set forth in this Dispute Resolution section. Please read this section carefully. It affects your rights and will have a substantial impact on how claims you and we have against each other are resolved.

You agree that whenever you have a disagreement with Administrator or Sponsor arising out of, connected to, or in any way related to the Sweepstakes, the Official Rules, or the Sponsor's and/or Administrator's Privacy Policy (including Mobile Terms and Conditions), you will send a written notice to the Administrator (“Demand”). You agree that the requirements of this Dispute Resolution section will apply even to disagreements that may have arisen before you accepted these Official Rules or the Sponsor's and/or Administrator's Privacy Policy (including Mobile Terms and Conditions). You must send the Demand to the following address (the “Notice Address”): Legal Department, HelloWorld, Inc., One ePrize Drive, Pleasant Ridge, Michigan 48069. You agree that you will not take any legal action, including filing a lawsuit or demanding arbitration, until 10 business days after you send a Demand. If the disagreement stated in the Demand is not resolved to your satisfaction within 10 business days after it is received, and you intend on taking legal action, you agree that you will file a demand for arbitration with the American Arbitration Association (the “Arbitrator”). This arbitration provision limits the ability of you, Administrator, and Sponsor to litigate claims in court and you, Administrator, and Sponsor each agree to waive your respective rights to a jury trial or a state or federal judge. You agree that you will not file any lawsuit against Administrator or Sponsor in any state or federal court. You agree that if you do sue in state or federal court, and Administrator or Sponsor brings a successful motion to compel arbitration, you must pay all fees and costs incurred by Administrator and Sponsor in court, including reasonable attorney’s fees. For any such filing of a demand for arbitration, you must effect proper service under the rules of the Arbitrator and notice to the Notice Address may not be sufficient. If, for any reason, the American Arbitration Association is unable to conduct the arbitration, you may file your case with any national arbitration company. The Arbitrator shall apply the AAA Consumer-Related Disputes Supplementary Procedure effective September 15, 2005 (and as may be amended) and as modified by the agreement to arbitrate in this Dispute Resolution section. You agree that the Arbitrator will have sole and exclusive jurisdiction over any dispute you have with Administrator or Sponsor. The Federal Arbitration Act allows for the enforcement of arbitration agreements and governs the interpretation and enforcement of the agreement to arbitrate. The place of arbitration shall be Oakland County, Michigan.

You agree that you will not file a class action or collective action against Administrator or Sponsor, and that you will not participate in a class action or collective action against them. You agree that you will not join your claims to those of any other person. Notwithstanding any other provision in the Official Rules, or the Sponsor's and/or Administrator's Privacy Policy (including Mobile Terms and Conditions), if this class action waiver is invalidated, then the agreement to arbitrate is null and void, as though it were never entered into, and any arbitration dispute at that time will be dismissed without prejudice and may be refiled in a court. Under no circumstances do you, Administrator, or Sponsor agree to class or collective procedures in arbitration or the joinder of claims in arbitration. Administrator and Sponsor agree that we will submit all disputes with you to arbitration before the Arbitrator.

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant, Administrator, and Sponsor in connection with the Sweepstakes, or any claim or dispute that has arisen or may arise between you, Administrator and Sponsor, shall be governed by, and construed in accordance with, the laws of the State of Michigan without giving effect to any choice of law or conflict of law rules.

14. Winner List: For a winner list, visit http://bit.ly/1xFB8jo. The winner list will be posted after winner confirmation is complete.

1. Eligibility: The Sprite® Thirst of the Boroughs Contest & Sweepstakes (the Promotion) is comprised of a sweepstakes (the "Sweepstakes") open only to legal residents of the 50 United States (or D.C.), who are 13 years or older and who have Twitter accounts (which are free) and a contest (the "Contest") which is only open to borough representatives preselected by Sponsor. Employees and non-employee workers of The Coca‑Cola Company, Coca‑Cola bottlers, HelloWorld, Inc., Irban Group, Career, Sports & Entertainment, Inc. (“CSE”), 2K Sports, Inc. (“2K”) and their respective parent companies, subsidiaries, affiliates, and agents and those prize providers and agencies that are involved in the development or execution of this Promotion or any of its materials, and the immediate family (spouse, parents, siblings, and children) and household members of each such person are not eligible. The Promotion is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law.

3. Agreement to Official Rules: By participating in the Promotion, each entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Promotion.

4. Promotion Period: The Promotion begins at 3:00 p.m. Eastern Time ("ET"), January 28, 2015, and ends at 9:30 p.m. ET, February 13, 2015 (the "Promotion Period"). Twitter Inc.’s computer is the official time-keeping device for this Promotion.

5. How to Enter: During the Promotion Period, using your Twitter account, either directly or using the button on the sprite.com website, tweet the hashtag #SpriteSweeps and one of the following borough hashtags to indicate your preferred borough for the Contest portion of this Promotion #thirst4MHTN, #thirst4BKLYN, #thirst4BX, #thirst4SI, #thirst4QNS, thirst4manhattan, #thirst4brooklyn, #thirst4bronx, #thirst4statenisland, #thirst4queens. If you follow the instructions correctly you will receive one entry into the Sweepstakes drawing for the Sweepstakes prize and the borough for which you tweeted will receive one additional "vote" in the Contest.

Limit: Regardless of the number of times you tweet, you will receive a maximum of 85 Sweepstakes entries and 85 votes during the Promotion Period. Multiple entrants are not permitted to share the same Twitter account. Any attempt by any entrant to obtain more than stated number of entries or votes by using multiple/different Twitter accounts, email addresses, identities, registrations or logins, or any other methods will void that entrant’s entries and that entrant may be disqualified from the Promotion. Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents (including, but not limited to, sweepstakes entry services) will void all entries and votes by that entrant. In the event of a dispute as to any entry, the authorized account holder of the Twitter account used to enter will be deemed to be the entrant. The "authorized account holder" is the natural person assigned a Twitter account by Twitter, Inc. Potential winner may be required to show proof of being the authorized account holder.Your tweet must not contain any offensive, disparaging, or otherwise inappropriate content, as determined by Sponsor in its sole discretion, or it may not be considered a compliant tweet, and you may not be permitted to win a prize in this Promotion. Your Twitter account and associated content must be public or you will not be able to participate or be considered for a prize. If you do not have a Twitter account, visit Twitter (www.twitter.com) and follow the links and instructions to create one, subject to terms determined by Twitter. One Twitter account per person for this Promotion.

6. Winner Determination: Sponsor's determination of the Contest potential winner is final and binding. Administrator is an independent judging organization whose decisions as to the selection of the Sweepstakes potential winner are final and binding.

Contest: On or about 10:30 p.m. on February 13, 2015, Sponsor will determine the borough with the largest number of votes in the Contest and the representatives of that borough will be deemed the potential winners of the Contest Prize. In the event of an exact tie the borough that was first to reach the tied number of Tweets will be the winner between or among the tied boroughs. The odds of winning the Contest prize are 1:5.

Sweepstakes: On or about February 17, 2015, Administrator will select the name of the potential Sweepstakes winner in a random drawing of all eligible entries received during the Promotion Period. The potential winner will be notified by direct message or public message, if necessary, on his or her Twitter account. He or she will be required to respond with the required contact information within 72 hours or he or she will forfeit the prize. See below for Declaration requirement, as well. The odds of winning the Sweepstakes prize depend on the number of eligible entries received during the Promotion Period.

7. Winner Requirements: The potential Contest winners and the potential Sweepstakes winner must continue to comply with the Official Rules. Winning is contingent upon fulfilling all requirements.

Contest: The potential Contest winners (or parent/legal guardian if a winner is a minor in his/her state of residence) will be required to sign and return to Administrator, within 14 hours of the time of win notification, a Declaration of Compliance, Liability & Publicity Release (except where prohibited) in order to claim his/her prize and to fulfill any such other requirements as determined by Administrator. If a potential winner fails to do so, he/she may be disqualified and forfeit the prize. In the event that a potential winner cannot be contacted, forfeits the prize, or if he or she is disqualified for any reason, the prize will not be awarded. The Contest Prize tickets will be fulfilled in person within 14 hours after winners are notified on February 13, 2015.

Sweepstakes: The potential Sweepstakes winner (or parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return to Administrator, within 5 days of the date notice or attempted notice is sent, a Declaration of Compliance, Liability & Publicity Release ("Declaration") (except where prohibited) in order to claim his/her prize and to fulfill any such other requirements as determined by Administrator. If the potential winner fails to do so, he/she may be disqualified and forfeit the prize. In the event that the potential winner cannot be contacted, fails to complete the Declaration in the required time period, forfeits the prize, if he or she is disqualified for any reason, or if prize notification is returned as undelivered, Administrator may select an alternate potential winner in a random drawing from among all remaining eligible entries for the applicable prize, up to 3 alternates (non-inclusive of entries that are deemed ineligible after content review). If the alternate potential winners are disqualified, the prize will not be awarded. Sponsor reserves the right to disqualify the potential Sweepstakes winner if, in its sole discretion, it finds content on his or her social media pages to be inconsistent with the brand's image.

8. Prizes:

CONTEST PRIZES (up to 3 depending on the winning borough): 2 tickets to State Farm All-Star Saturday Night on Saturday, February 14, 2015 and 2 tickets to the NBA All-Star Game at Madison Square Garden on Sunday, February 15, 2015; and $1,000 that may be used toward taxes. Approximate Retail Value ("ARV"): $4,700 per winning representative.

1 SWEEPSTAKES PRIZE: A trip for winner and one guest to one game of the 2015 NBA Finals, scheduled to take place in June, 2015 (the "Game"). Prize package includes round trip, coach-class air transportation for 2 from a major airport near winner’s home (determined by Sponsor in its sole discretion) to city near Game location; 2 nights' accommodations at Sponsor's choice of hotel (single room, double occupancy); 2 tickets to the Game (date of Game and seat locations to be determined by Sponsor in its sole discretion); a $500 gift card that may be used for spending money, terms and conditions apply; and $1,000 that may be used toward taxes. Flights, hotel accommodations and Finals tickets are provided by 2K. Travel must take place on the dates surrounding the Game, as determined by Sponsor in its sole discretion, or winner forfeits the prize. Winner and guest must travel on same itinerary. Winner must book trip at least 14 days prior to departure. Travel subject to availability and blackout dates. Travel must be round trip. Sponsor will determine airline and flight itinerary in its sole discretion. No refund or compensation will be made in the event of the cancellation or delay of any flight. Travel is subject to the terms and conditions set forth in these Official Rules, and those set forth by the Sponsor's airline carrier of choice as detailed in the passenger ticket contract. If trip destination is less than 250 miles from the winner's residence, winner will be provided $200 in spending money for driving expenses in lieu of air transportation. All expenses, travel, and other costs not expressly stated in the package description above are the sole responsibility of winner. If winner is a minor (as determined by his/her state of residence), winner's guest must be winner's parent/legal guardian. If winner’s guest is a minor (as determined by his/her state of residence), winner must be minor’s parent/legal guardian and must complete required paperwork on behalf of minor, as applicable. Travel companion must execute liability/publicity releases prior to issuance of prize documents. Restrictions, conditions and limitations may apply. Lost, mutilated, or stolen tickets, vouchers or certificates will not be replaced. ARV: $4,500. The ARV of travel may vary based on airfare fluctuations and distance between departure and destination. Winner will not receive difference between actual and approximate retail value.

For All Prizes: Seating and all other prize details determined by Sponsor, in its sole discretion. Sponsor is not responsible if Game or any scheduled event is delayed, postponed or cancelled for any reason and winner will not be reimbursed for tickets. Tickets may be subject to issuer’s standard rain-check policies and procedures. By accepting ticket prize, each winner agrees to abide by any terms, conditions and restrictions provided by the ticket. Sponsor is not responsible if winner does not use ticket on day of Game or event. No substitution, exchange or transfer of prize by any winner. Sponsor reserves the right to substitute any prize for one of equal or greater value. Winners are responsible for all taxes and fees associated with prize receipt and/or use.

9. Publicity: Except where prohibited, participation in the Promotion constitutes entrant’s consent for Sponsor and its designees to use entrant’s name, likeness, prize information, social media handle, city and state of residence for promotional purposes in any media without further consideration.

10. General Conditions: In the event that the operation, security, or administration of the Promotion is impaired in any way for any reason, including, but, not limited to, fraud, virus or other technical problem, the Sponsor may, in its sole discretion, either: (a) modify the Promotion in a manner that best conforms to the spirit of the Official Rules without suspending it; (b) suspend the Promotion to address the impairment and then resume the Promotion in a manner that best conforms to the spirit of these Official Rules; or (c) cancel the Promotion and award the prizes in a random drawing from among all eligible entries received up to the time of the impairment. The Sponsor reserves the right in its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the Promotion or to be acting in violation of the Official Rules of this or any other promotion, or in an unsportsmanlike or disruptive manner. Any attempt by any person to undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, the Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. The Sponsor's failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

11. Release and Limitations of Liability: Except where prohibited, by participating in the Promotion, entrants agree to release and hold harmless The Coca‑Cola Company, Coca‑Cola bottlers, 2K, Twitter, Inc., HelloWorld, Inc., Irban Group, CSE, and their respective parents, subsidiaries, affiliates, promotional partners, prize partners, agents and agencies, and the officers, directors and employees of them (the “Released Parties”) from and against any claim or cause of action arising out of participation in the Promotion or receipt or use of any prize, including, but not limited to: (a) unauthorized human intervention in the Promotion; (b) technical errors related to computers, servers, providers, printers or telephone or network lines; (c) printing errors; (d) errors in the administration of the Promotion or the processing of entries; (e) late, lost, or undeliverable mail; or (f) injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from entrant’s participation in the Promotion or receipt, use, or misuse of any prize, including travel, as applicable. Entrant further agrees that in any cause of action, the Released Parties’ liability will be limited to the cost of entering and participating in the Promotion and in no event shall the Released Parties be liable for attorney’s fees. Entrant waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. If, for any reason, an entrant’s Sweepstakes entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, entrant’s sole remedy is another Sweepstakes entry, if it is possible. If the Sweepstakes, or any part of it, is discontinued for any reason, Sponsor, in its sole discretion, may elect to hold a random drawing from among all eligible entries received up to the date of discontinuance for any prize offered herein. No more than the stated number of prizes will be awarded. In the event that production, technical, seeding, programming or any other reasons cause more than the stated number of prizes as set forth herein to be available and/or claimed, Sponsor reserves the right to award only the stated number of prizes by a random drawing among all legitimate, un-awarded, eligible prize claims.

12. Disputes: Entrant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with this Promotion or any prizes awarded shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Eastern District of Michigan (Southern Division) or the appropriate Michigan State Court located in Oakland County, Michigan; and (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering any promotion, or statutory damages, but in no event attorneys' fees. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the entrant and Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Michigan, without giving effect to any choice of law or conflict of law rules (whether of the State of Michigan or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Michigan.

13 Winner List: For a list of prize winners, visit http://bit.ly/14RlQN6. The winner list will be posted after winner confirmation is complete.