Purdue Pharma to stop marketing opioids to U.S. physicians, but policy not extended to Canada

February 11, 2018

The pharmaceutical giant that misled physicians and patients about the addictive properties of its top-selling drug OxyContin, fuelling an overdose crisis that has devastated communities across North America, will stop marketing opioids to U.S. physicians.

However, the new policy does not extend into Canada.

Purdue Pharma L.P. announced the change in a statement issued on the weekend.