Is Yahoo Underground an April Fool's Joke?

Michael Arrington of TechCrunch takes a look at Yahoo Underground, presented by Yahoo News. The site was launched on April 1, and Arrington speculates on whether or not it is an elaborate hoax. "If this is an April Fools joke it sure was a lot of work to throw away on April 2nd," he observes.

Yahoo Underground "explores America's fringe cultures with reporting brought to life with original songs and music.“ The new initiative is run by Brad Miskell, who writes for the New York Times and appears to be an actual person who is into fringe culture. The site is integrated into Yahoo News and readers are invited to submit their own content via blog posts, flickr photos and Yahoo Video.

About the author

Greg Jarboe is president of SEO-PR, which provides search engine optimization, public relations, video marketing, and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," a faculty member at Rutgers University and Market Motive, as well as a frequent speaker at SES conferences.