23 August, 2017

A Beginners Guide for Sellers on How to Sell Products Successfully on Social Media Platforms.

Tips for Sellers on How to Increase Product while Selling via Social Media Channels.

With a growing usage of Internet, social media marketing has
become a new trend to sell your products online. Sharing details about your
product at the click of a button to unlimited customers are some of the notable
advantages of this marketing practice.

Selling your Products via Social Media Sites- Tips for Sellers

The immediate product awareness
increases your business conversion many folds than any conventional methods.

Making your
presence

You may feel everything is fine until you test the social media
capabilities. It is a hard reality to understand that the social media
is intensely competitive beyond our expectations with thousands of online
business and services. So the point comes, how do you make yourself shine among
the crowd?

How do you make your customers understand or make them believe that
your service or product meets their expectations? You need to find a solution
to this dilemma, by selling your goods and/or services effectively by using
social media.

Planning and Researching

Marketing via social media is not a
child's play. It requires a lot of initial planning and research. Assessing the
behavior of your customer is a predominant factor to create in roots to the
client thoughts. You have to find out
what are the active social media sites your customers are frequently visiting.

As part of developing a social media marketing strategy, you
will have to find out the most effective social media sites which have the highest
number of visitors that can convert to your potential customer. An in-house
research or an audit can be conducted to spread your word. Getting to know
about your client and his preference is major building objective.

Building your
site

Building relationships with your customers are equally important
like checking the behavioral pattern of your clients. Getting acquainted with
needs of your customer is necessary. What exactly do they want from your
product or services? Write a good content to support your business.

Daily update

Create a daily, weekly and monthly goals to gauge your
development. Respond to questions that people are putting up, share what you
find something new and exciting. By doing this, you are adding value to their
network.Pay attention to their social post; take note of stories and trends
about their preference for your post.

Main action

The primary objectives of all these exercises are to create sales.
If there are no sales, then obviously your strategy is not up to the mark for
generating sales. So it is better not to overcomplicate matters. Make it simple
by staying focused on your primary objective - selling.

Engage some smart
selling tools. Buying process needs to be straightforward. You should get
right to the point. It should not be a problem to navigate from their social
sites to your landing page.

Onsite action

Your site should have the potential to turn surfers into real
buyers. So your content needs to be not only action driven but also have a
strong call to action to sell your products. It will lead them to your
landing page and search for what they want to buy.

So you have to limit on site
redirections and other common link problems to get most of every click on your
site.

This means you should have a mobile friendly app too. Mobile presence
has felt more than desktop users by various experts. Mobile shopping experience
from social sites has to be clear, fluid and simple. If you are a newbie, you
have to keep tracking how your site performs on the mobile device.

Navigating should be comfortable with better interface features, and
it should also include page speed. It is also important in determining the
performance of your site. You can use free tools like Google PageSpeedTools to
test your speed on both devices.

Keeping
abreast

Exploring new avenues to share and promote your services and
constantly updating the previous ones is necessary to maintain your client
base. It is advisable to limit yourself to two or three major social sites.

I
would recommend you to be with Facebook, Twitter, LinkedIn, WhatsApp,
Instagram, and YouTube. Instead of registering with all the sundry
available sites and not being able to manage, it is better to choose your sites
according to the customer preference.

Identify people or clients who had previously associated with your
business on social media. Acknowledge them, or you can even reward them
with discounts or other promotional gifts. Ask them how you can improve your
product or services. But do not tag your potential customer via social media
with the only intention of promoting the products as a prime objective. Prior
consent is necessary.

Reviews –its
importance

Social media has crossed all the barriers and exploding in
unpredictable proportions. It has become an International search engine marketing tool. So building brand loyalty has gained ground. Thus,
you cannot ignore the importance of customer review. You should not overlook any conversation or
hint about or related to your services or products because everything matters a
lot.

According to a recent survey, about 40% of adult consumer say that
they usually check or read almost every online customer review before making a
purchase, if not everything at least few. The pattern of review reading is
directly related to the subject caption provided on the content.

When requesting for review, you should provide a link and enough
details for commenting. It should clearly explain where you would like them to
comment. You should show appreciation to them for spending their time and
effort by writing about your business. The idea is to develop a strong emotional bond
with your customers located in remote areas.

As an online seller, you cannot wait for customers to write
feedback for your product. You have to initiate them to write a review for your
business. The seller has to be active about customer reviews. There can be a
mixed opinion of customers using your products. Once there is a steady flow of
reviews, provide an incentive to them.
These kinds of social media marketing will pay a rich dividend in
accomplishing your business objectives.

Mixed reviews with positive responses can consider as power users.
They are the ones who usually drive the traffic to your site. You can thank
them individually by sending emails. The point is to build a relationship with
them, to maintain them as your loyal buyers. For the negative response, your
aim should be to build the trust again. Start again from scratch.

Remember there are thousands of online sellers like you, trying to
lure your customer. So try to be innovative. Do not run the same promotion over
many weeks. Have an end date so you can review them. If necessary repeat it.

Social media is a place
to connect and build trust with your potential customers. You should have a
plan to keep the relationship with your customers and plan to develop the
customer base. It should be such that they join your email list and start
receiving notifications from you.

You can share discount codes with your customers and unique coupon
codes. At times they will be more likely to share how they are using your
products or service with their social media followers.

You can develop
emotional attachments by making them understand how you care them by offering
the best promotional offers which will help you to sell products by social
media marketing.