ColourPop Cosmetics Is Coming to Sephora

ColourPop Cosmetics has been one of the best beauty discoveries to come across our desks in recent years, but we’ve previously had to go with our gut (without testing them in person) when ordering the products we think we would like online — until now. The internet-based cosmetics brand is now coming to Sephora, which means you will be able to shop ColourPop to your heart’s content IRL.

Sure, time has taught us that ColourPop won't let us down, but guessing the perfect shade is another game entirely. Through their new partnership with Sephora, you’ll now be more sure than ever that you’re stocking up on the right foundation tone, sun-kissed highlighter, and statement lip shades, just to name a few. What’s more, the brand will launch exclusive collaborations with the beauty retailer as part of their new venture. “We want to evolve the model of how brands and retailers work together, how the two entities partner to explore initiatives and programs," says Laura Nelson, co-founder and president of ColourPop’s parent company, Seed Beauty.

While we don't have details on the upcoming exclusive collabs yet (it'll be tough to top some of the brand's most memorable limited-edition launches, like that Hello Kitty makeup collection), we do know that the products will hit stores November 2017. Mark your calendars and get ready to shop!