What conversion rate optimisation is, and how it benefits your business.

Conversion optimisation is an iterative method of building a website or platform, utilizing various techniques that allow you to monitor what works and what doesn’t. This is all done on the back of split testing conversion rate, which is applying small or large tweaks to a site or platform and comparing them with other states of a website, giving a definitive winning outcome.

There are a number of conversion optimisation services you can use to boost either the sales for your funnel, or the number of customers registering to your service, or the amount of phone calls you receive to make a booking. They come in all shapes and sizes and depending on the size of your business and the intention of your platform, they all have different uses.

Some services may simply be a tool that lets you know how different versions of your website have compared when put next to each other, manifesting in total as a few little lines of code.

Other services may be an entire team of dedicated conversion rate optimisation specialists who make it their business (literally) to build you a website and platform that gathers every single crumb of data from your users and directs it into a well oiled client-gathering machine, netting you more online business than you can shake a stick at.

Of course, these are polarised ends of the spectrum, and what works for some businesses may not work for others. But in either case, and everywhere in between, conversion optimisation can do your online presence a world of good, it just takes finding the right fit for you.

It’s amazing how minor some changes can be to increase your website’s performance. In some cases, simply changing the call to action button from green to red has yielded almost unbelievably positive results almost overnight. In other equally surprising instances, just swapping the left and right menus on the landing page have brought about benefits that could never have been guessed at.

The point is, you never know what that one tiny trick will be that pushes your website further into success, and that’s why, at the bare minimum, you should invest in some conversion optimisation service. Even if it’s just to know that you’re already performing at your best (which, no offense, is highly unlikely), split testing conversion rate will give you information on why others are performing worse, which is valuable in and of itself.

So, try it out for yourself, because you never know; you might’ve sold 5% fewer televisions because the colour of your headline was a little too garish, causing would-be purchasers to hit the back button in disgust. Or, perhaps those lascivious banner-ads on the right hand side of page were a little too risqué for some of your conservative customers.