Born in an information-fragmented era, the original Sina Weibo service only supported 140-Chinese-character input in a single post (equivalent to a Tweet). Even though 140 Chinese characters usually contain more information than the same …

If you’re planning to engage your Chinese customers on social media, what platform comes to mind first? According to the statistics from CNNIC (2014), QQ has the top penetration rate among Chinese Internet users. However, the focus in …