Normann Copenhagen, Herit chair-Between Tradition and Innovation

Normann Copenhagen, Herit chair joins Tradition and Innovation. The designer’s desire to create a chair that unifies different eras of Danish design was the starting point for his design.

Simon Legald designs are often developed between craftsmanship and industry. He also likes to incorporate the techniques that are necessary for the structure of a product into the design by highlighting them visually.

“Honesty is what makes a product understandable and is what describes the products functionality. If you understand the product, it does not need any explanation.”…”In my design, I try not to add any unnecessary details. I work with simplicity by highlighting the necessities instead of hiding them. It gives the product a simple and honest expression.”

The honest and clean style that defines Danish furniture history stands as a clear frame of reference for this collection, developed between tradition and innovation. But the Herit chair is a design that looks both ways, the past and the future: innovative production methods, new material compositions and timeless silhouettes give life to a chair that stands tall on its own.

“I wanted to design a versatile and strong chair that unites the different eras of Danish design,” designer Simon Legald says about his new chair design. The Herit, short for heritage, chair will be presented during this month’s Milan design week, features a solid oak frame, an enveloping plastic backrest, and a sculpted plastic or upholstered seat.

Being such a versatile chair, that combines traditional and contemporary design references, the brand hopes that the Herit chair will suit both classic and modern interiors.