Author: Boris Mizhen

NEW YORK, NY — Business strategist and online marketer Boris Mizhen has identified 2016 as the year that will see a major reform for native advertising. A long-time advocate for using advertising tools to advance business objectives, Mizhen predicts that brands will be more focused on adapting their methods to avoid systems like pop-ups and adblockers…

New York-based property developer and real estate strategist Boris Mizhen has welcomed a positive shift in real estate, and looks forward to a dynamic market for 2016. Mizhen, who is known for seeking successful business and housing opportunities, is one of several industry experts who view the current changes as indicators that the industry will…

As the 21st century welcomes the arrival of social media and Internet advertising, it is becoming more difficult for companies to stand out among competitors. Entrepreneur and marketing expert Boris Mizhen explains why building a strong online brand is essential to those who aim for recognition and credibility. According to Mizhen, there are several key…

Property developer and philanthropist Boris Mizhen will attend the Social Media Strategies Summit at Las Vegas’ Planet Hollywood, on February 9-11, 2016. The event is invaluable in gaining fresh perspectives and new ideas on the latest advances in the digital marketing landscape. Boris Mizhen has long been a believer in leveraging the latest technology to…

San Francisco is considered to be a major hub for tech start-ups, ‘unicorns’ (private, fast growing new companies valued at one billion or more), and commercial real estate. With three-story cranes lining the bay, it is one of the fastest growing real estate areas in the country and a perfect location to host this year’s ‘San…

Economist and New York Times blogger Nate Silver has gained fame for predicting both the 2008 and the 2012 Presidential elections with remarkable accuracy. In 2008, he correctly projected the presidential vote in 49 states before a single ballot was cast and in 2012 he placed the probability of Barack Obama being reelected at 90.9%…

2015 marked the first year where mobile Internet traffic outpaced that from desktop or laptop computers, indicating a significant change in how users access and respond to online advertisements. In addition, mobile technology has shifted to include wearable apps with the releases of devices like the Apple Watch and Fitbit, among others. The swing has…

On January 20th, the leaders, visionaries and strategists of the commercial real estate industry met in California for the Annual Winter Forum on Real Estate Opportunity and Private Fund Investing, hosted by IMN, the global organizer of institutional finance and investment conferences. Entering its 13th year, the conference is the largest real estate forum on the…

The National Multifamily Housing Council (NMHC) has long provided a forum for the apartment industry’s leaders to discuss insights and drive innovation. It has also represented the industry as a whole and allowed it to speak with a unified voice. One of their most important events, the NMHC Apartment Strategies Outlook Conference is set to…

As the 2016 presidential elections approach, the public expects the regular surge of television and print ads – those extolling the virtues of candidates as well as those attacking the character and capabilities of opponents. However, Boris Mizhen is warning it will be much harder for those who actively shy away from TVs and newspapers…