KUWAIT: Dr Raffaella Carnevale is an entrepreneur who believed in the UAE’s vision and invested in it. She is an art collector and the Chief PR Officer of Arab Fashion Council (AFC). She holds an Economics and Business Administration degree from the Statale University of Milan as well as a degree in fashion from Mangoni Institute of Milan. In conversation with the Kuwait Times on the sidelines of the conference, Carnevale said that she began working in the family business 15 years ago. “I started by doing very normal things like cooking a meal for the people at office or making a coffee before making it to management. In Italy, we believe we have to start from scratch. Modo Milano is a family-owned company and the strategy was to shift from Milan to expand our business in the GCC countries. As a result, it began in Dubai about eight years ago,” she said.