The WWE Women's Championship was also on the line, meaning the winner would unify the two championships. The title was referred to as the WWE Unified Divas Championship for weeks afterward, and became accessible on both Raw and SmackDown brands. Layla subsequently claimed to be the co-champion with McCool, but is not recognized as such by WWE, though she defended the belt in McCool's place on some occasions.

This was a "Power to the People" edition of Raw, where viewers voted on who participated in the matches. Kelly Kelly received the highest number of votes. Other nominees were Beth Phoenix and Eve Torres.