How do you get rid of sticky chewing gum from city streets and lobbyists who want to promote dangerous foods in Europe? The European Food Safety Authority (EFSA), based in Parma, Italy, has approved two new proposals this week that proponents claim will get rid of these two menaces to society.

EFSA investigates food and feed safety, nutrition, animal welfare, plant protection and health. The agency’s assessments are used by the European Commission to decide whether to authorize products on the European market – from new types of chewing gum to pesticides and genetically engineered crops. A favorable assessment could generate millions or even billions of Euros in profit for manufacturers.

The food industry is not unique in attempting to influence European rule making. Indeed, some 90 percent of the 15,000 lobbyists who work in Brussels are employed by industry, with civil society groups such as environmentalists and trade unions making up less than ten percent. These corporate lobbyists are estimated to spend 750 million euros a year to influence these European bureaucrats.

One of the key ways these lobbyists influence legislation is via the 1,000 plus “Expert Groups” or advisory bodies to the European Commission who often determine the framework of most legislation. Until recently the membership of these groups was secret. Today even though some information has been made available in the last two years, the minutes, agendas, contributions of their meetings remain unavailable to the public.

Activists are waiting to see if the new EFSA rules will be strong enough. Nina Holland of Corporate Europe Observatory, notes that not all conflicts of interest are banned with the new system which she believes is still a cause of concern. “This month the membership of eight expert panels will be renewed, and this process will be closely watched by many critics.”

And the chewing gum? It’s a product that claims to be removable and degradable, according to Professor Terence Cosgrove at the University of Bristol who invented it. Rev7 Gum, which was just approved by EFSA, claims to be easy to remove from clothing as well as city streets.

CorpWatch is taking bets on which one Europe will be able to eliminate first – the chewing gum or the food lobbyists.