dJAX Adserver for Publishers

Products /dJAX Adserver for Publishers

Overview

dJAX Adserver for Publishers is Ad server package used for the website owners to manage or deliver the ads on their group websites and handset devices effectively based on various targeting functionality so there is an increased more attraction on advertiser products. It helps you to deliver right ads to appropriate audience at anytime and anywhere. These ads are highly extensible and easy to integrate into any existing internal infrastructure or website platform.

Geo Targeting

Helps the advertisers to target consumers based on their geo locations such as country, regions, city, postal code, IP address etc. by delivering the appropriate ads.

Behavioural Targeting

Reach visitors based on activities

Categorizes the users according to surfing behaviour, ad interactions and search activities. Uses a profile of prior behavior to determine which ad to be shown during a given visit. For example, targeting car ads on a portal to a visitor who was known to have visited the automotive section of a general media site.

Demographic Targeting

To reach your best fit

To target the customers based on their age, gender, and profile. For example, targeting movie related ads to the male users with age group between 15 and 30.

Audience Targeting

To reach your specific audience

Helps in identifying the best consumers for a specific ad or campaign and can be used to effectively reach sales, acquisition and branding goals. Advertisers can efficiently reach the right audience with right message at the right time. Consumers are benefited in getting more relevant Ads.

Billing and Payment

To manage billing and payments

It supports PayPal and Credit Cards payment for the advertisers to purchase the inventory and so your Advertisers can instantly make payments and start advertising.

Frequency Capping

To protect your ads

Helps the advertisers to improve the performance and reach of their online advertising campaigns. In short, Frequency capping allows the advertisers to limit the number of times a visitor seeks a specific ad, resulting in increased return to the advertiser for every ads.