Twitter to acquire Social Media Data firm Gnip

Twitter on Tuesday in a blog post announced that the company is acquiring Gnip, a firm that evaluates social media data. Gnip is the same firm which had worked with Twitter and is the only one having the historical social data of the Twitter for sale.

Messerschmidt also mentioned that, “We believe Gnip has only begun to scratch the surface. Together we plan to offer more sophisticated data sets and better data enrichments, so that even more developers and businesses big and small around the world can drive innovation using the unique content that is shared on Twitter. We will continue making our data available to Gnip’s growing customer base. And with the help of Gnip’s Boulder-based team, we will be extending our data platform — through Gnip and our existing public APIs — even further.”

The new acquisition would probably help Twitter to generate more revenue out of its service, In the recent reports from the Twopcharts stated that out of 981 million registered users about 44% of the accounts that has never sent out a tweet while the other 30% of the users have tweets in between one to ten.

It also reflected that on an average number of tweets per account are around 5,871 and number of tweets per day has been calculated as 8.59 tweets per day. While the figures for Twitter accounts having more than 100,000 followers is just 0.1, most of the users have followers as low as 390.The data presented for the Twitter is very low when compared to other social media websites and the lack of users not tweeting and re-tweeting definitely puts a hard limit on the revenue generated by the company.

In an attempt to have more active users, Twitter is rolling out a new user interface, which is much similar to the Facebook cover pic layout. Unless a person is a priority or has a name in the high profile list, Twitter is just refraining itself from rolling it for everyone.