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Tag: Digital Marketing

When you start thinking about your overall digital marketing strategy, one of the key components to nail down is your content production. At this point, it’s been well established that not all forms of content are created equally. While some pieces go viral, others fail to garner any significant traction.

SEO is one of those topics that immediately prompt anxious and distrusting looks from novices. It’s not that people and companies don’t believe in SEO, rather, they can’t decide if their efforts are making or costing them money. As a SEO agency, we know proper optimization has the potential to produce not only positive, but hefty ROIs. But for many companies trying to solve the riddle on their own, the intricate wheel of off-page and on-page factors becomes too much. They’re looking at so many areas and aren’t sure how to correlate the money they’ve spent back to a proper success metric.

A solid digital marketing strategy can do wonders for your business, drawing attention to your brand, increasing audience engagement, and ultimate leading to a higher conversion and sales rate. While we don’t have to convince you that marketing is important for your business to thrive, you might be unsure about which tactics are the most effective. If you need some guidance to get started with your digital marketing plan, we’ve put together some of the most successful trends to follow.

As far as content management platforms go, WordPress excels in allowing users to implement their SEO tactics in a relatively straightforward manner. However, the factors that influence a site’s ranking are endless. From on-page optimization to back linking and proper image tagging, there’s a ton that goes into the overall SEO process. This makes turning to specialized plugins for particular purposes extremely important. In SEO, every little tweak counts toward the overall likelihood of being found in organic search listings.

At AdLift, we know the importance of the role that content marketing plays in a brand’s overall SEO and marketing efforts. As a top digital marketing agency, we’re constantly refining our content marketing strategies. We’re always looking into new developments in the field and listening to what the top content marketing influencers have to say.

Looking to brush up on your understanding of SEO? Be careful, the Internet’s a noisy place. With so many people spewing their opinions everywhere, it can be hard to drown out the sludge. As an SEO agency, we’re fully aware of the disparity in SEO advice out there, which is why we’ve put together a short list of some of the most credible voices in the SEO industry. Separate the pretenders from the gurus by following this knowledge-packed list of personal SEO accounts.