As the winner of this year's edition of Sanremo, Gabbani will represent Italy in the Eurovision Song Contest with "Occidentali's Karma," which has since gone viral and has accumulated more than 81 million YouTube views to date while sparking the #scimmiografochallenge on social media. His 2017 Sanremo win follows his victory in 2016 as the winner of the New Artist category with the song "Amen."