IN THE NEWS

Smokaroma Pressure Smokers

Convenience Store News

Broaster Co. is expanding its product portfolio with Smokaroma Pressure Smokers, which are joining the company’s line of high-quality branded food programs and foodservice equipment. Smokaroma has a nearly 60-year history of manufacturing quality high-speed pressure smokers, producing smoked meats, cheeses and other food products for a variety of foodservice establishments, such as restaurants, convenience stores, and other food outlets. Smokaroma will be unveiled as part of the Broaster Co. family at the 2017 NACS Show. Rubs and sauces are also part of the Smokaroma offering. View Full Article.

11 of the Coolest NRA Show Finds

FSR Magazine

Broaster’s Smokaroma Pressure Smoker
The countless people lined up for fried chicken might have missed this innovative machine. One of Broaster’s new revelations, the Smokaroma Pressure Smoker defies all smoking stereotypes. Want 40 pounds of ribs smoked in an hour? Don’t want to build a machine the size of a semi-truck? The compact machine occupies a small footprint and achieves the flavor chefs and consumers are looking for. Any flavor of wood chip can be added and the pressurized design actually locks in the juices, which can reduce product shrinkage by up to 40 percent. The product also remains moist and flavorful. You can even toss frozen meat in there. There’s also a Water Baffle option that can eliminate the need for a vent hood. In addition to the Smokaroma, Broaster had an Instant Burger machine on display. With it, two burgers can be cooked in less than a minute. Even better? There’s zero need for flipping (training cooks) and the direct energy transfer makes sure mistakes aren’t made. It also just requires a 120 volt, 30 amp dedicated electrical circuit. Imagine the possibilities. View Full Article.

Building the Future of Foodservice

Convenience Store News

The Broaster Co. featured two pieces of equipment from new acquisitions that it intends to use as a point of differentiation. The Smokaroma pressure smoker uses real wood chips to create a distinct flavor profile in a fraction of the time that traditional smokers take, while the Instant Burger utilizes direct energy transfer to quickly and fully cook hamburgers. It requires no hood, making it especially suited for the c-store market. View Full Article.

Trending this Summer: Crunchy Fried Chicken

A New Orleans fried chicken festival, featuring 35 food vendors from across the U.S. and expected to draw 100,000 attendees over two days? A trendy new fried chicken food festival in London, celebrating all things made from chicken and fried? Not coincidentally, both events are scheduled for later this summer. View Full Article.

Genuine Broaster Chicken® Named Best in Minnesota

Convenience Store Decisions

Minnesota television viewers find The Brass Rail offers the ‘Best Broasted Chicken In Minnesota.’
The Brass Rail, a licensed Genuine Broaster Chicken operator, has been named in the ‘Best of Minnesota’ by CBS Minnesota. Serving Broasted Chicken for over 40 years, the establishment has become a destination for Minnesota-residents seeking world-famous Genuine Broaster Chicken.
The Brass Rail, located in Grandy, opened in May of 1969 and continues to serve delicious Broasted Chicken in a family atmosphere. The restaurant serves anywhere from 60 to 100 cases of Broasted Chicken per week depending on the time of the year, which equates to roughly 112,000 to 120,000 pounds of chicken. View Full Article.

Broaster® Company to Debut at Pizza Expo 2017

FSR Magazine

Broaster Company announced their entrance at the International Pizza Expo on March 28—30, 2017 in Las Vegas. Genuine Broaster Chicken and Broaster Pressure Fryers will be showcased, engaging the industry demand for high-quality, fresh branded foodservice programs. “Pizza operators have seen tremendous success by adding Broaster Company’s branded foodservice program to their operation; its giving them a real edge amongst competition,” says Jay Cipra, president/CEO of Broaster Company. View Full Article.

CSP Magazine

Broaster Co., a license branded foodservice supplier to the convenience-store segment, is expanding its brand beyond its signature fried chicken programs. The company will team up with Honda and RoadRace Factory to form Team Genuine Broaster Chicken Honda, a competitor in the Superbike class for the 2017 MotoAmerica season. This marks the first year that Broaster will commit to a corporate level of participation as a RoadRace Factory motorbike racing team. View Full Article.

Broaster® Company Takes Branding Beyond Foodservice Programs

FSR Magazine

Broaster Company announced Team Genuine Broaster Chicken Honda, a key player in the Superbike class for the 2017 MotoAmerica season. This marks the first year Broaster Company’s involvement with the RoadRace Factory is elevated to a corporate-wide level of participation. Team Genuine Broaster Chicken Honda is comprised of the experienced team owner Danny Walker, veteran rider Jake Gagne, and motorcycles and technical support from Honda. View Full Article.

Why Chicken Can Make Your Restaurant More Profitable

How much chicken do Americans eat when dining out? According to a recent study by the market research firm ORC and sponsored by the National Chicken Council, the answer is: a lot. View Full Article.

The Time’s Right to Take Your Foodservice Operation to the Next Level

Three emerging trends – rising prices and slowing sales at restaurants, more millennials juggling work and family obligations, and the normalization of frequent snacking – are creating a need for hot, high-quality, grab-and-go food options beyond restaurants. View Full Article.

Genuine Broaster Chicken® Spicy Featured in CStore Decisions New Stuff!

Convenience Store Decisions

Genuine Broaster Chicken® Spicy was featured in the December Issue of Convenience Store Decisions, New Stuff Section! “The new menu item features a one-of-a-kind flavor profile that will entice heat-seekers with its bold and spicy tastes. A craveable game-changer, Genuine Broaster Chicken Spicy is everything consumers know and love about Genuine Broaster Chicken, boasting tender, juicy and delicious flavor all the way to the bone, but with an added spicy kick.” View Excerpt from the December Issue.

QSR SmartChain

“SmartTouch Controllers can make someone a hero in 10 minutes. They can walk in and not know anything about how to operate our pressure fryer or equipment, and within 10 minutes they can be functioning on that equipment and cooking away because many of the manual processes have now been automated through that controller.” Chad Vendette, Director of Marketing at Broaster Company. View QSR SmartChain January Issue.

Convenience Store Products

Broaster® Company is excited to share that Genuine Broaster Chicken® Spicy was featured as #13 on Convenience Store Products’ Latest and Greatest New Products! View Excerpt from the Nov/Dec Issue.

Genuine Broaster Chicken® Spicy named one of the 10 Cool Foodservice Products from the NACS Show

Convenience Store Products

“More heat emanated from the Broaster booth, where its new Genuine Broaster Chicken Spicy line debuted. The chicken pieces are infused with heat in two steps: with a marinade featuring hatch chili peppers, habaneros and chipotle chili peppers, as well as a spice coating with hatch and habanero peppers.” writes Abbie Westra, Convenience Store Products. View the entire list.

Broaster® Company announced the launch of Genuine Broaster Chicken® Spicy.

Prepared Foods

The new menu item features a flavor profile that will entice heat-seekers. “As spicy flavor profiles continue to grow in popularity, we knew adding our own bold tweak to our Genuine Broaster Chicken would thrill the taste buds of consumers seeking that extra kick,” said Jay Cipra, President of Broaster Company. View Full Article.

Genuine Broaster Chicken® Spicy by Broaster® Co. capitalizes on the current growth of spicy flavor profiles.

Convenience Store News

Made with tender and juicy Genuine Broaster Chicken, the new menu item is marinated in a Chickite Spicy Marinade that infuses the flavors of Hatch Chili Pepper, Habanero Pepper and Chipotle Chili. It is then finished with a Slo-Bro Spicy Coating to add extra heat by combining Hatch Chili Pepper and Habanero Pepper with a special blend of other seasonings. View Full Article.

Getting Creative with Chicken

Convenience Store Decisions

The Broaster Express program, a distributor brand of ready-to-cook chicken coated with proprietary marinades, coatings and seasoning blends, was introduced in the stores in mid-July of last year. Already chicken sales make up between 8-10% of merchandise sales in the Town Star locations, said Alex Davidovich, Town Star Holdings LLC’s executive vice president. Larger Town Star stores soon to be rolling out the Broaster program in its locations are projected to sell between $700-$1,000 worth of chicken per day, Davidovich said. Current smaller stores sell just shy of $300 on a daily basis, but can sell as much as $600 in a day during big events. This initial success with the Broaster Express program prompted Town Star to purchase five additional fryers, rolling out in its Orlando market stores. View Full Article.

Convenience Store Products

New flavors are available in easy-to-open 1.25-ounce portion packs and pair well with Broaster Express food items, including seasoned and ready-to-cook chicken fillets, wings, potato wedges, mozzarella sticks, popcorn chicken and more. The packaging design complements on-the-go menu options and also requires no extra labor for operators. View Full Article.

The Broaster® Co. Serving Kiosk

Convenience Store Products

Part of a rebranding initiative that includes everything from new packaging to promotional collateral materials, The Broaster Co. is rolling out an all-inclusive serving kiosk package that’s available in 4-, 6- and 8-foot sizes. Branding options available to operators include Genuine Broaster Chicken and Broaster Express. Equipped with a warmer, printed or digital menu board and fully wrapped graphics, the kiosk package includes the debut of the manufacturer’s SmartTouch technology for pressure fryers. View Full Article.

Broaster® Dipping Sauces

Convenience Store Products

Broaster has rolled out a makeover to its line of dipping sauces. New Chipotle and Buffalo flavors have been added to the existing lineup of Ranch, Asian, BBQ and Honey Mustard. They also feature improved packaging and rebranding under the Broaster Express program, which includes chicken fillets, wings, potato wedges, popcorn chicken and more. View Full Article.

The Broaster® Co. SmartTouch Touch-Screen Controller

Convenience Store Products

The SmartTouch touch-screen controller for Broaster Pressure Fryers simplifies the cooking process for operators in preparing Genuine Broaster Chicken, offered through the manufacturer’s Broaster Express and Broaster Foods programs. SmartTouch features pre-programmed cooking procedures for 46 Broaster Foods products. A large, full-color touchscreen stores a complete library of preset Broaster Foods cook times and product photos. Cook times are easy to transfer from one machine to another via USB port, while SmartTouch technology features automatic idle and shut-off modes to control energy consumption and reduce operating costs. The technology makes employee training simpler, according to the manufacturer. View Full Article.

Broaster® Adds 162 Locations in One Month

Convenience Store News

Broaster Co. is celebrating its 60th anniversary as a branded food program and foodservice equipment provider with a sharp acceleration in growth. In September alone, 162 foodservice operators added Broaster to their programs, the company reported. “Opening 162 branded operator locations in one month is a true testament to the growth of our brand as a whole,” said Jay Cipra, president of Broaster. “Operators are taking note of our full-service branded programs that make it easy for them to expand their foodservice programs, or get into the foodservice business for the first time. Our food offerings answer customer demand for on-the-go convenience that does not sacrifice quality, and the programs come complete with everything the operator needs to be up and running immediately.” View Full Article.

Broaster® Co. Rebrands & Simplifies Programs

Convenience Store News

After decades in business, the biggest challenge to the inventor of the pressure-frying method of cooking chicken wasn’t selling its products, but rather guiding operators through unclear program organization. This year, Broaster kicked off both its milestone 60th anniversary and the completion of a major overhaul that includes streamlining operations for its distributors and the retailers that offer its products. The Beloit, Wis.-based company unveiled the rebrand during its biannual 2014 Distributors Conference, held Feb. 18-20 at the El San Juan Resort & Casino in Puerto Rico. View Full Article.

Broaster® Recognized by Poland’s Food Business Awards

QSR Magazine

Wisconsin-based The Broaster Company is proving that pressure fried chicken is a top choice for restaurant menus not only in North America, but across the globe. The manufacturer of high-quality pressure fryers and licensor of Genuine Broaster Chicken and Broaster Recipe Express food programs has been recognized by Poland’s Food Business Awards. Poland distributor Broaster Polska accepted wins in two categories and came out as a finalist in three additional categories. View Full Article.

Broaster® Company Upgrades Blending Operations

QSR Magazine

The Broaster Company unveiled its new blending room this month, showcasing a six-figure capital investment in equipment and technology at its company headquarters. The blending operation now includes upgraded mixing and packaging equipment to deliver a 25 percent increase in The Broaster Company’s capacity to provide blended coatings and marinades to its customers worldwide. View Full Article.