Hyacinth Marketing Blog

Winning the Battle for Attention

With more and more businesses competing with each other on the internet, finding a way to stand out from the crowd has become more important than ever. YouTube is a prime example of a website where competition is fierce. With over 3 billion videos viewed on YouTube each day and over 48 hours of video uploaded to YouTube every minute, two things should jump out at business owners. The first is that there is an absolutely huge market out there and the second is that if you are going to compete in this market you are going to need to find a really good way to stand out from the crowd.

With only so many positions on the first page, you need to employ a creative strategy if you want to win the battle for attention. At Hyacinth Marketing, we utilize a 3 step approach that guarantees that our client’s videos stand out from the crowd and engage their viewers. Here is a brief overview of what that 3 step process looks like.

When you put yourself in the mind of someone on YouTube, they are primarily there for entertainment purposes. The first step in any video is to make sure you break that pattern and give them a reason to pay attention to you. There are a bunch of different ways that you can do this, but the most important part is that you get the viewer engaged.

Once you have the viewer’s full attention you can go on to the second step which is delivering your content. This can be tricky because you need to balance between getting your information across and still trying to maintain their attention throughout the rest of the video. At Hyacinth Marketing, we offer a unique solution to this problem called a Doodle Video. Doodle Videos are the perfect solution because they are informational and also highly engaging.

The final step in every video is to include a strong call to action. Every video we create is designed with a specific goal or purpose in mind. Whether the video is created to drive phone calls or send people to a website, the call to action is the most crucial step. If you’re interested in how your business can utilize this 3 step process to grow your business and bring in new customers, then send a quick email to info@hyacinthmarketing.com and we will be glad to help

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