Zeebox app coming to US thanks to Comcast, NBC investment

Zeebox, a popular TV app in the UK, is coming to the US, thanks to support from Comcast, NBCUniversal, Cinemax and HBO.

The free app acts as a “second screen” for viewers while they watch their favorite TV shows. Since launching in the UK last year, it has 1.5 million users, notes Techie Insider. It is available for both Android and iOS devices and merges TV programing with social networks and other interactive features.

According to ABC News, Comcast and its NBCUniversal subsidiary did not say how much they have invested in the app, but did say that it will start an advertising campaign next month.

Zeebox will point users to iTunes to get the songs performed on NBC’s The Voice and see what their Facebook friends are watching. It can also provide the networks with another source of income. They hope it will draw in more viewers if the shows become interactive.

Time Warner’s HBO will also advertise a partnership with Zeebox, but isn’t making an investment in the company. Techie Insider reports that a total of 30 broadcasters are backing the app.

“We are proud to launch with this game-changing roster of partners who recognize the importance of fully meeting web-empowered consumer expectations,” the CEO and co-founder of Zeebox, Ernesto Schmitt, said in a statement.