The internet has changed online marketing with incredible tools that will change the way people do business on the web. However, according to Knoxweb, there are some trends to watch for as 2018 draws to a close.

Growth Hacking for Online Marketing

By teaming with designers, developers and other departments, you can transform your business.

Larger corporations such as Airbnb, Dropbox and Uber have had great success using growth hacking. Take Dropbox for example, when you join, the popular site will give you one gigabyte of space for free. For more free space, just get your friends to join using a link to your account. By doing so, that person will receive free space and so on.

Knoxweb believes that smaller companies are beginning to take the same approach with growth hacking tools that make it easy to conduct research. Ask Knoxweb how.

Programmatic Buying for Online Marketing

A powerful tool, programmatic marketing automates the process with real time bidding. With RTB, buyers can set network reach and bid price. Using real time, bidding online campaigns can be booked and flighted. while being optimized and analyzed using DSP or demand-side software algorithms and interfaces. Because there are more tools that make programming easier, programmatic marketing could account for 70 percent of all digital advertising by the end of the year.

Facebook Tools for Online Marketing

Digital marketing lives online. However, Facebook is now providing marketing tools that allow you to promote your business to consumers in your area. Although Facebook is especially beneficial to companies that have multiple locations the king of social media is also valuable to small businesses and organizations.

Facebook’s new offline conversion tools help businesses track the physical location of the interested party. This allows you to see how well your ROI is doing.

Tracking Your Conversions for Online Marketing

Google is using a new service that allows you to track your store sales conversions based on visits and Google AdWords. However, other companies can provide a similar service. Talk to Knoxweb about tracking your conversions with affordable tools that will track your conversions for online marketing.

By branding your voice with questions that your potential clients might have, you can improve your online presence. Voice control has complicated online marketing. If you follow the Knoxweb blog, you will know that is especially true when it comes to Search Engine Optimization.

It is important to be clever with voice control. You want to make sure you don’t get lost in the sea of paid for ads. If someone says, “Alexa, I need a new toothpaste,” Alexa will send you the first product that shows up in quick search. The brand of toothpaste that pays the most to be at the top of Google and the other search engines will be mentioned first. If you own a plumbing company, you can program Alexa to help consumers unclog a drain.

Online marketing continues to evolve. Knoxweb has the tools and the experience to help you create a strong marketing campaign. That affordable campaign will keep you ahead of the competition while improving your ROI.

Digital marketing is the most crucial part of any online strategy. If you follow the Knoxweb Blog, you know how important digital marketing is to your overall advertising campaign.

Below are some tips to include in your online marketing campaign.

Be Creative with Digital Marketing

Make sure that your mascot, logo, color scheme, and other elements match your brand. If you want to catch the eye of the user, you must incorporate visual elements into your advertising. Be consistent with your brand so that people can identify your business when they see a post or an ad Make sure that you keep your creative fresh and relevant, especially on social media.

Watch Your Budget

Spend wisely as every platform offers different value. With the help of Knoxweb, you can analyze the outlets that will give you the best return on investment. By understanding the value of each channel, you can target your demographic more effectively.

Research Research Research

Research your data. Although you may have a slight inkling as to what is working best for your brand, it is important to be prepared for what’s ahead. By researching your past advertising efforts, you can determine what is working and what isn’t. If Google Ads are working better than Facebook Ads, you may want to redirect your advertising budget.

Create Unique Content for Digital Marketing

Content is the most important part of any advertising campaign. If your content is fresh and unique, Google and the other search engines will love you and your brand. A professional content writer from Knoxweb will research your products and services to create educational and informative content. Your content will be shared across all platforms to better optimize your business or organization.

Choose Your Platforms Wisely

If you have 12 social media accounts, a PPC campaign and a blogging schedule with a topic that you know nothing about, it’s time to call Knoxweb. The social media experts from Knoxweb can show you where to focus your advertising efforts with consistent digital marketing campaigns that will get results. When it comes to social media, less is often more.

Target your Audience

Marketing to your demographic is critical. By knowing who your market is, you can direct your advertising to that audience. With the help of Knoxweb, you can find out where your audience is spending the most of their time. With Facebook, you can target your audience based on interests, demographics and much more.

Integrate Your Digital Marketing Efforts

Consistent messaging across all platforms and channels is the only want to reach your audience. When you integrate with the same message, you will reach more of your target audience. Because every platform has a different feel and vibe, it is important to match your content to the site while maintaining a consistency with your brand.

If your online marketing has left your company off the front pages of Google and the other search engines, you need to reevaluate everything, especially if you aren’t incorporating SEO and SMO into your online marketing strategy.

If you don’t have an online marketing strategy, you are losing business. You may think your slick direct mail marketing campaign is making you money, but in reality, if you aren’t incorporating other types of online marketing into your campaign, you are actually losing money.

When you schedule an appointment with Knoxweb for your marketing, everything will be looked at to determine where you should be putting your efforts. Knoxweb has the experience to lay out a plan that will increase your online presence.

Below are a few things you can do to boost your online presence.

Personal Branding

A successful business can generate momentum using branding techniques that will promote and increase brand awareness. With personal branding, you can form powerful partnerships that will increase your presence. Knoxweb will show you how to brand your business with proven techniques that will but a face to your organization.

Content Marketing

Content marketing can help you accomplish several goals at the same time. When you market your content with on site blogs and a powerful social media campaign, you can attract conversions, signups and downloads. By using your business blog, you can attract inbound traffic that you may not have been able to before.

SEO Search Engine Optimization

Search Engine Optimization is what the search engines use to help users find your business or organization. With a sound content development strategy, you can leverage your organic ranking using the structure of your website. Ask Knoxweb how you can use SEO in your content marketing to improve your ROI.

Conversion and Optimization

Most of the online marketing strategies are put in place to get more users to subscribe to your website. However, unless you know what they are doing when they get there, you really have no idea how your site is doing in terms of return on investment. By improving your conversion opportunities, or updating the opportunities you already have, you can increase your rates.

Social Media Marketing

You may not see your business in the Fortune 500 with social media marketing, but it is a great way to gain subscribers and fans. With great content, you can attract an audience while gaining brand visibility when you use effective social media marketing. When you incorporate social media marketing into your strategy, you have a better chance of boosting your visibility and your reputation.

Email Marketing

If you follow the Knoxweb Blog, you will know that email marketing is still a viable way to improve your ROI, and best of all, it costs very little. When you collect subscribers from your customer base along with social media fans and other online opportunities, you are encouraging repeat website traffic while facilitating better brand awareness.

All of the above tactics can go a long way in boosting your Return on Investment; however, unless you have the time and the experience, these tactics could end up costing you time and money. Knoxweb are the experts and can help you boost your online presence with practical and affordable web marketing tactics.

You won’t be disappointed. Call or click for an online marketing consultation with Knoxweb today.

Online marketing can be complex. Not only do you need to be an expert when it comes to optimizing your content, but you also need to know what you are doing when you share your posts on social media. Add Meta to the mix, and you could be up to your ears with tasks that you know nothing about. Thankfully, Knoxweb has the experience and the expertise to help your business grow with proven online marketing techniques that will improve your ratings on the search engines. You may have an amazing online platform for your company, but if you aren’t using it effectively, it could hurt your sales.

Online marketing is much more than a beautiful website. Today’s world is driven by the internet making it a necessary component for your business whether yours is large or small. With online marketing, you can reach a larger audience, boosting sales at the same time.

The World Wide Web has opened the globe up to a new digital economy that many people prefer over traditional retail and wholesale. More consumers are now turning to the internet instead of the brick and mortar store down the street, and as a result, ecommerce sales are expected to hit $4 trillion in sales by 2020.

Some businesses have no idea how important online marketing is to their products and services. Some may not have the budget, while others just don’t have the time to dedicate towards online marketing. Giving your customers what they want when they want it can only happen if you have a good online marketing strategy.

Below are a few more reasons to start focusing your attentions towards the web

More People are on the Net

According to a recent survey in 2016, 54 percent of buyers buy something online every week or every month. You can only imagine how much that figure has grown since that time. Regardless of your industry, your online presence matters.

Compete with your Competitors

Digital marketing tools from Knoxweb make it easy to edge out the competition with competitor analysis tools that can show you what your rivals are doing online. When you check out your competition, you can do it better than they do with an online marketing strategy that fits your business plan.

Targeting your Audience is Easy Online

These days targeting your audience is crucial if you want to go after a specific market. For every service or product there is someone out there looking for it. Finding those consumers used to be difficult, but it isn’t anymore. Knoxweb can show you how to target your demographic by age, gender, demographic, region, interests and much more.

It is Cost Effective

Online marketing is cost effective. If you run a small business, a big budget may be out of the question, and that is where Knoxweb comes in. The internet is the best place to market your business on a tight budget. There are dozens of online services and tools, such as SEO, SMO and content marketing that are cost effective and budget friendly.

Interaction

When you interact with your customers and potential clients you can learn what they want, what they are looking for and what they don’t like. Traditional marketing doesn’t allow you to interact with your consumers, but the internet does. Digital marketing offers customers engagement and interaction opportunities that have not been available in the past.

Build your Brand

Branding is an essential part of both traditional and online marketing. Most consumers may not remember your product or service, but are likely to associate your brand when they shop online. It can take years to build a successful brand. Your brand needs to be strong so that you can give your consumers value for money, engagement and much more.

Online marketing strategies aren’t easy to understand. In fact, they can be downright confusing. Knoxweb has the tools you need to make your presence known on the internet, and if your non-existent ranking on Google disappoints you, it’s time to call in the big guns from Knoxweb.

When you work with the team from Knoxweb keywords will be sourced using tools such as Google Keyword Planner. Of course, these are just estimates, unless of course you ask Knoxweb to create a Google Adwords campaign for your business or organization. However, the Google Keyword Planner does have some competition.

Ubersuggest

Ubersuggest is another great way to find the keywords that best pertains to your products and services. It’s a great free tool that allows you to type in the keywords that you think your potential clients and customers would use. If you don’t want to create a Google Adwords account.

With SEM Rush, you can see what the competition is using for keywords and keyword phrases. You’ll know exactly what the diner across the street is using for keywords.

If you are scratching your head about the waiting list for reservations, it could have something to do with the SEO that the most popular restaurant in town is implementing in its online marketing strategies. All you have to do is head over to SEMRush.com and type in the competitors name in the search bar.

Google Forums

Forums are one of the best ways to source keywords and keyword phrases as you are reading real questions. It’s easy to locate forums that are dedicated to your business. All you have to do is Google, “Your Niche Forums.” Check out the categories and click on the threads. You’ll find great content ideas from reading the headlines in the threads.

The Often Neglected Google Search Console

What can be the best tool in your box is often sadly neglected. If you already have traffic, it can be very effective if you have data that you want to extract. Ask Knoxweb about using the Google Search Console for your internet marketing strategy.

Finding keywords and keyword phrases is easy, but it is also time consuming, and if you are working 24/7 building your business, the last thing you want to deal with is your internet marketing strategies. You can hire someone in house, but is that person really qualified to implement those keywords and keyword phrases into your blogs and online content?

Knoxweb has the tools to build your business online using proven online marketing strategies that will save you money.

If you would like more information regarding web development, web design, mobile apps, video marketing, social media marketing any other online marketing strategies call or click and talk to Knoxweb. It really will make a huge difference in your online presence.

Marketing online includes social media marketing, professional blog writing, Google ads and much more. Add Facebook advertising to the mix and your head really will start to spin. Below are a few tips from Knoxweb that will help you understand more about marketing online.

Awesome Headlines for Great Conversion

Strong headlines create strong reactions. Headlines will draw the user’s attention to your content. When you come up with a thought provoking, humorous or entertaining headline, people will be more apt to read your blog post, your tweet or your Facebook post. Compelling headlines are also a must when it comes to video.

Content Still Matters

After you have created a strong headline, it is imperative that you write good solid content. Include keywords that are related to your topic. If you are unsure what keywords are best, do some research. Check out what your competitors are writing about and what is getting them the most subscribers. Write compelling, entertaining, informative, and educational content that relates to your products and services.

Optimize and Share your Content

When you share your blog posts on social media, you are opening yourself up to a new buying audience. Tweet your blog link and share your blog on Facebook. You can even share pictures from your blog to Pinterest. If a Pinterest user likes what he or she sees, they will click on the visit page link giving you a better chance for the all-important conversion.

Video Content

If you follow the Knoxweb blog, you will know how important video marketing is to online marketing. Knoxweb can help you implement Video Grabber into your online marketing campaign. Video Grabber is the affordable way to create great video content that will help you improve your Search Engine Optimization. Knoxweb can create a strong visual video campaign that will attract new clients and customers.

Go Live

Facebook Live is a great tool if you want to expose your products and services. However, it is important to have a plan before you go Live on Facebook. Write a script and do a storyboard. You want to look professional. Ask Knoxweb for tips about going live on Facebook, and don’t forget to let your fans and friends know before you go Live. Do a five day lead up with posts and pictures teasing your audience. The lead up will get your potential clients and customers excited about your Live Broadcast.

Gain Trust

If you sell products and services online gaining trust between you and your potential clients and customers is mandatory. When you work with the team from Knoxweb, you can be assured that your online shopping cart is working as it should. If you have a mobile friendly online store that makes it easy to buy, you will gain trust with potential clients and customers.

If marketing online has you confused, call or click and schedule a no obligation online marketing consultation with the team from Knoxweb, it really will make a difference to your end of year sales.

If your online marketing isn’t getting your business or organization anywhere, it’s time to call the experts from Knoxweb. Knoxweb has been in the web design and online marketing game since 1996, and can help boost your SEO with professional online marketing.

According to Knoxweb, if you don’t have a strategic online marketing plan it could hurt your company. Without being strategic, it will be difficult for your business or organization to get anywhere on the World Wide Web.

Goals

Knoxweb will help you set up and define your goals. With the right marketing plan, you can broaden your customer base, retain the clients that you have now, and allocate the funds efficiently. This will help determine whether you are making progress with your online marketing strategies or need to go in a different direction.

New Technologies

Thanks to online technology advances, businesses and organizations have more online speed, structure, and versatility. Online technology is a rapidly changing form of communication that is always affecting your Search Engine Optimization. Allowing a professional online marketing company to handle your blog, social media, and website content is the best way to go if you want to improve your SEO.

More Cost Effective

Online marketing really is the most affordable way to promote your products and services. It costs much less to set up a mobile website and post on social media than it ever did for one of those antiquated yellow pages ads or a radio or television commercial.

Knoxweb will help you track and monitor your website traffic. You no longer have to hire a costly marketing research firm to tell you if your marketing campaign is really working. Knoxweb will show you how to use analytics to your advantage, cutting out the middleman when it comes to your online marketing.

Wider Reach

When you use online marketing effectively, you can reach clients and customers that would have never known about your business had you not incorporated online marketing strategies into your marketing plan. Thanks to the internet, you can reach people all over the world. Even small businesses can attract new clients and customers to the World Wide Web.

Interaction

Conventional marketing was always a one-way approach. If you send out direct mail, there is no way you can interact with your potential clients the way you can on the internet. Online marketing encourages people to interact with your business or organization through blogs and social media.

Speedier Impact

When you use online marketing effectively, you can make a sale immediately. With the help of Knoxweb, you can turn your online leads into sales quickly with the push of a button. When you add a buy it now button on your website, your business is open 24 hours a day, seven days a week.

Brand Awareness

When you start a marketing campaign online, you are always increasing brand awareness. When your customers and potential clients are online, they can see what you have to offer. This is especially important in today’s mobile environment. When you have a strong campaign, you are making it possible for customers to buy what they want instantly.

Ignoring online marketing is one of the worst things you can do for your business. When you ignore social media, email marketing and online advertising, you are hurting your company. According to Knoxweb, relying on the old way of doing business isn’t going to help your bottom line.

When retailer John Wanamaker said, “Half the money I spend on advertising is wasted, the trouble is, I don’t know which half,” he wasn’t joking and back then, the World Wide Web didn’t exist, however, Mr. Wanamaker’s quote is still the case today.

These days, it’s difficult to know where to put your advertising dollars. Most people grew tired of clicking on those annoying online ads, but now that researchers have gotten in on the act, experts are beginning to see just how few actually click on internet ads.

More research is indicating that those who buy online would be buying a product or service regardless if they saw a paid for ad or not. The study discovered that the paid search spending was being focused on the same people who were going to buy on Amazon or eBay anyway. Most frequent online shoppers are not influenced by paid for ads, which results in a negative return, however, if you don’t have an online presence, nobody will be able to find you anyway.

Facebook and Google

Google is the largest search engine in the world while Facebook is the largest social media network in the world. Facebook is social; Google is for finding out information, shopping, entertainment and much more. With that being said, the news feed on Facebook is the most sophisticated of its kind on the planet.

Google converts shoppers at the bottom of the funnel while Facebook is more like a magazine or TV with thousands of companies hoping to catch the eye of Facebook users. Businesses and organizations are hoping to get a slice of the Facebook user pie by purchasing paid for ads on Facebook.

If you follow the Knoxweb blog, you will know that Facebook advertising works, however, if you don’t optimize your Facebook ads with the rest of your online marketing campaign, you are simply throwing your money away.

Starting a successful online marketing campaign that will get results can be tough, especially if you don’t know a thing about analytics or logistics. According to Knoxweb, not optimizing and spending your ad dollars recklessly could hurt your business or organization.

Knoxweb has been in the web business since 1996 and understands the importance of online marketing. When you work with the marketing team from Knoxweb, you will see results with your email marketing, social media marketing, and traditional marketing.

If you are tired of searching through page after page on Google just to find your business or organization listing, it’s time to schedule an appointment with Knoxweb who can help you create an amazing online marketing campaign that will not cost you a fortune.

Online Marketing should be your number one priority when it comes to your advertising budget, regardless of what kind of business or organization you have.

According to Knoxweb, who has been in the Online Marketing business since 1996, the Yellow Pages and other telephone books really have no use anymore. Online Marketing is the way to go, and if you are not sure where to start, call or click and schedule an appointment with Knoxweb for Online Marketing.

These days the World Wide Web is loaded with Online Marketing opportunities, especially when you consider all of the different ways that you can do it. You can advertise on social media, send out email blasts, start a blog, or shoot YouTube videos, but how do you know which road to take when it comes to Online Marketing? Below are a few tips that may help your Online Marketing Campaign.

Text Ad Formats

Not all text ads are the same. Google and Bing have different formats so it is imperative that you follow each search engines rules before you start your Online Marketing Campaign.

URL Optimization

Text ads have a URL that goes along with your title. Make sure that your URL is relevant to your Online Marketing Campaign and will not conflict with the requirements. If your URL has nothing to do with your product, change it.

Keywords

When you use keywords in your text ad copy and your headline, it will help your new online ad show up in the search engine results if someone types in the keyword that you are targeting.

Call to Action

You want to make sure that you tell your consumers what they need to do to get a specific service whether it is downloading a coupon or getting a free estimate. Knoxweb can help you create a strong Call to Action to boost your bottom line.

Call Tracking

If you have a click to call link in your ad you may want to add a tracking number. A tracking number will help you identify calls coming in from your ads. This will also help measure the success of your Online Marketing campaign.

Punctuation

Correct punctuation is mandatory, especially if you want potential clients and customers to take you seriously.

Unknown Abbreviations

LOL and SMH, otherwise known as, “Laughing out loud,” and, “Shaking my head,” may be okay in a social media setting, but using them in your text ads will only confuse your buyers.

If you follow the Knoxblog, you will know the importance of having a mobile friendly website. Chances are you are not mobile friendly if you haven’t updated for 11 years. Having a mobile friendly website will keep you in the good books with Google as the most popular search engine in the world is now penalizing businesses and organizations that are not mobile friendly.

Business Blog

Having a business blog can boost your Search Engine Optimization, not to mention setting you apart from your competitors. A professional business blog will demonstrate your competence and your knowledge. Just make sure that you update your business blog regularly.

If the world of online marketing still has you scratching your head, schedule an appointment with Knoxweb who can help you come up with a custom made online marketing plan to help your business grow.

Online marketing isn’t something that you can do in your spare time anymore with the internet now taking the lion’s share of advertising dollars. Those yellow page ads that you used to pay a pretty penny for have now become absolute or non-existent in some areas.

According to Knoxweb, online marketing is expected to boom going from $135 billion back in 2014 to a whopping $240 billion by 2019. During that same time, Magna Global predicted that online marketing would surpass TV advertising for the very first time generating $66 billion in the United States alone and it looks as though that is happening right now.

If you follow the Knoxweb blog, you will know how important it is to be mobile friendly, but it isn’t just because Google is penalizing businesses that are not. As online marketing spending grows, it is also shifting to mobile.

When analysts look at online marketing growth the numbers that are used are based on the growth in digital marketing, which is massive. Last year, for the very first time in 2015, more ad dollars were spent on mobile ads than desktop ads. When you take a good look at how much time, people spend on their Smartphone’s and tablets it’s no wonder why.

eMarketer predicts that $65 billion will be spent on digital marketing for mobile devices by 2019. Facebook, Instagram, and Twitter are three of the big reasons that businesses and organizations are switching to mobile advertising. Facebook is expected to reach $63 billion in 2016 and that is just in mobile revenue. That is three times the ad revenue generated by Google for mobile devices.

Back in 2014 over 81 percent of consumers went to the World Wide Web to compare products, services, and prices. Fast forward to 2016 and the number is closer to 90 percent.

When the first ad banner went public in 1994, it paved the way for online marketing, however these days digital marketing isn’t limited to websites and search engines as you can find advertising on social media websites, music streaming services, think Spotify, in mobile apps and mobile games and on other devices such as the Amazon Kindle. These days you can target your audience based on demographics and the websites that they often visit.

Social media gives businesses and organizations just one more way to target and reach a specific audience with a good online marketing strategy. With a smart ad campaign, you can communicate with your audience and encourage your fans to head over to your website. Social media also allows you to address any issues you may have without having to make a call or send an email. Social media has forever changed customer service and online marketing.