At first it may seem like a mismatch: The Clydesdales are easily the more famous — they've got their own name, like the Rockettes, whereas with Wells Fargo, it's the stagecoach that's famous, not the horses. They've got that great origin story (the company first trotted them out to celebrate the end of Prohibition) tearjerking videos.

But, as Fortune points out, Wells Fargo has a bigger herd, has used the teams for longer and does nearly four times as many appearances as Budweiser, so it may be getting more value from its investment. And, from a historical sense, you can make the case that horses meant a lot more to Wells Fargo than to Budweiser.