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E45 Cream is effective in treating and soothing dry, irritated and itchy skin. It's quickly and easily absorbed and works by replacing lost moisture and forming a protective barrier, leaving your skin feeling soft and comfortable again.

E45 Cream 125gis a light, non-greasy and effective emollient. This pleasant to use cream is quickly absorbed into the skin and has been clinically proven to treat and soothe dry, itchy, flaky, rough or chapped skin. More serious conditions like eczema and dermatitis can also benefit from the use of this cream. E45 Cream forms a protective barrier around your skin and replaces lost moisture so that your skin is left feeling soft and comfortable again.

The Daily Telegraph states that 'Cheryl Cole, the pop star and talent show judge, has admitted that one of the most treasured elements of her beauty regime is a 3.49 tub of moisturiser.' Cheryl Cole goes on to say “You don't have to use mega-expensive products, you just need to find the right products for your skin type. My skin can get very dry so I use E45 moisturiser”.

Despite her multi-million pound fortune and A-list lifestyle, the glamorous Geordie has admitted that her favourite skin cream is a tub of E45. The affordable product is already the UKs best-selling moisturiser, but is likely to become even more in demand after the X Factor judge confessed it is a key part of her beauty regime.

Hi my name is Hammaad Shafiq and I am a long term sufferer of eczema. Ever since I was 8 years of age my mother would run E45 on my flaky legs. This cleared it right up and no longer have to worry about itchy and red patches of eczema. To this day I love to apply this E45 to ALL parts of my body. It soaks up in your skin real goooood. I would highly recommend this product to any eczema sufferers!
thank you for reading my story it means a lot that I can share my wonderful legs. It means a lot that you know about my journey from flaky legs to smooth silky perfection.
All the best E45 is a winner everytime
Hammaad maddy Shafiq
Ps. Arsenal till I die