Web 2.0 – For the Love of All That's Holy…

I can’t take it any more! This is not some magical leap forward on the internet. Nor is it a thing.

“Web 2.0” is a fiction – it’s a phrase someone made up in an attempt to differentiate their stuff from your stuff. It’s an attempt to turn 10 years of slow, hard evolution in web interactivity into a one-step. And it’s an attempt to attract unsuspecting venture capitalists.

Even worse, now some folks are using ‘web 3.0’. Gaaauuugh!

So, from now on, before you write or say ‘web 2.0’, pretend there is a large, troll-like creature behind you. Every time you say ‘web 2.0’, it is going to hit you with a big, spiky club.

Ian Lurie is CEO and founder of Portent and the EVP of Marketing Services at Clearlink. He's been a digital marketer since the days of AOL and Compuserve (25 years, if you're counting). He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Smashing Magazine, and TechCrunch.
Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing.
Follow him on Twitter at portentint, and on LinkedIn at LinkedIn.com/in/ianlurie.

Seeing this on a marketing blog carries so much more punch than a random tech blog. Just as Chris said, it’s excellent to see the veil removed from this seemingly elusive-technology-turned-buzz-word.
Besides, everyone knows that Web 3.0 is where it’s at now. 2.0 was so last year…