Can conscious consumption save the world? A guest post by Lauren Bush Lauren of FEED

in 2006 as an “accidental” business. FEED’s true mission was to sell the FEED 1 bag , which feeds one child in school for one year through the United Nations World Food Programme . Once it became obvious that the UN could not sell the bag itself to raise money and awareness, my business partner, Ellen Gustafson, and I decided the best route would be to start our own company. We’ve been in business for three-and-a-half years now, and the motivation behind the creation of every product we make is to raise a tangible amount of money for every bag sold, rather than simply creating product and then giving away a percentage of profits or proceeds (which can be generous but is always a little vague).