Mobile Search Spending Year-To-Year Advertisement Evolution

Reading the report we learn that in 2015 the number of impressions of Ads on mobile devices has increased 8%, decreased 17% on tablets. The clicks are important as well as they show a 38% increase for phones this year – they’ve decreased 3% for tablets..

CTR (Click Through Rate) and CPC (Cost Per Click), two crucial Pay-Per-Click metrics, have increased by 20 to 25% compared to last year figures.

That’s a lot, but the most significant increase is actually the amount of money spent in Q2 2015, on the phone segment, 71% (“only” 22% increase of spending targeting the tablets).

Facebook Keeps On Surging On Display Advertisement Network

Facebook is really becoming a serious threat to Google on the Display side. Now Facebook has its own DSP (Demand-Side Plateform), a real-time bidding ad system, and is still the second most visited website on the internet, after Google, followed by YouTube, and Baidu (March 2015 Ranking).

Programmatic Display To Overtake Paid Search by 2016?

Re-marketing and other advertisement, cookies-based algorithms are at the core of programmatic display. It’s more effective than ever, some specialist and here at Sekkei Studio think it shows serious signs of overcoming classic Paid Search next year, let’s wait and see. Meanwhile here at Sekkei we keep on using Display Network to advertise online – and we obtain tangible results.

Raphael

Originally from France, he graduated from SKEMA business school and has two years working experience as a marketing specialist. His deep knowledge about digital marketing and his academic background make him an expert of digital communication. He can speak french and english but also can communicate in mandarin language.He is highly interested in branding and marketing, especially regarding the digital area. He enjoys watching american movies and reading books, never goes out without his camera, enjoys travelling across the world, and has strong interest toward chinese culture.