Back at the dawn of time—the early 90’s—companies actually had to make money without the Internet. They had to worry about crazy things like building relationships, providing experiences that went above and beyond expectation, and—wait for it—driving revenue. Trying to continually outsmart search engines and consumers is Fake Company Sh*t. It doesn’t provide value and it doesn’t enhance your business as a whole. All it does is increase short-term metrics. Temporarily.

You really have to focus on the user, develop big assets, and do big things.

–Dave Z., SEO Associate, Seer San Diego

Doing Real Company Sh*t is not easy. It takes time and work. It’s not a short-term fix. It’s a strategy that has to be maintained on an ongoing basis. It’s using SEO, PPC, Analytics, Content, and Design as tools—as methods of empowering your company to accomplish your real world business goals, not replacing them altogether.