YouTube quietly offers free movie streaming

20/11/2018

The site, home to billions of hours of cat videos as well as many semi-legal and illegal bootleg movies, has started allowing entire, well-known movies to be streamed for free, with ads peppered throughout.

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It looks as though the available movie selection is only on offer in the USA at the time of writing, though it might expand to other regions given time. The world's largest streaming video platform is now offering legitimate versions of almost 100 films to audiences for free - movies like The Terminator, Legally Blonde, the first five Rocky films, and Hackers. At the moment, the list of free movies is relatively small - around 100 or so - but YouTube says that the catalog will be expanding over time.

Add to that the data Google has on individual consumers and you can see the potential for not only getting us to watch adverts during a movie, but for those ads to be targeted at individual viewers. Rohit Dhawan, director of product management at YouTube, told AdAge. It's safe to assume that will be the norm, but there's also an opportunity for advertisers to sponsor specific videos and grab all the slots for itself. The new offering was added in October without much attention, according to AdAge. Other companies have been in the market for some time. The same channel also has several more recent releases, and current-run TV shows, which can be rented or purchased directly from the site.

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