Entertainment

Verizon Releases First Ad for Motorola's Xoom [VIDEO]

Verizon Wireless today released its first ad for Motorola's Xoom tablet, a futuristic spot that highlights the device's ability to play Vendetta. A shortened version of the ad was released earlier this week, but Verizon loaded the full 30-second version to its YouTube page today.

In the ad, a leather-jacketed guy grabs the tablet and is whisked away into a spaceship, where he picks out the Vendetta app and begins playing. A voiceover rattles off Xoom's chief attributes: a 1 GHz dual-processor, 3D graphics engine, a gyroscope and a widescreen HD display. Tagline: "Grab it and it grabs you."

The ad comes on the heels of Motorola's own ad for the Xoom, an epic 60-second Super Bowl spot that sought to one-up Apple's iconic "1984" ad for the Macintosh. The ad coincides with Xoom's release today at Best Buy and Verizon. The device goes for $799 at both outlets but costs $599 with a 24-month Verizon contract.

Of course, Verizon is neutral in Motorola's fight with Apple. The carrier earlier this month began carrying Apple's iPhone and released a couple of ads celebrating access to the device and taking on its main rival, AT&T.

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