Im the first to admit that I pushed, prodded and made every attempt to game the media to try to present the Mavs and our players in the best possible light. I am the protector of the Mavs brand, and the person responsible for making sure our fans and customers get what they need to stay fans and customers. This year, for the first time, Im going to have to make adjustments in how i deal with local (emphasis on local) media members. Particularly from the local newspapers.