Infront Webworks’ Wednesday blogs focus on Colorado businesses and how an online strategy could help improve their digital presence. This week’s business is Brewer’s Republic, a small bar on N. Nevada Avenue that is doing what a lot of Colorado Springs bars should be doing: Highlighting a heavily rotating tap of Colorado beers.

In 2013 I was invited to interview for a Search Engine Analyst position for a security company who was having problems in the search engine results page (SERP) for all major search engines. There were a lot of links pointing to negative claims about the company, mainly from two sources: an article written with blatant bias against the company, which was surprising because it was from an otherwise reputable news website, but also from users in the comments section of almost every single press release published on behalf of this company. They were just blasting the company in every article they could find about them on the web.

I use Facebook a lot to stay in touch with friends and relatives. I'm perfectly content to share photos, status updates, check-ins, etc on FaceBook, but my lady friends and relatives keep jumping onto Pinterest to share their likes and interests. Not only do they pop in and out to share things, but they spend LOTS of time "pinning" and viewing "boards". I kept feeling left out. So I created a Pinterest account to see what all the hoopla was about. Here are some of my thoughts and observations about Pinterest and how it might be used as a marketing tool.

Making your website attractive to search engines is a fundamental factor for online success. There are many things YOU can do to make your website more search engine friendly, so we've designed Siteworks so that it provides many of the tools you need to optimize your website. If you'd like some help optimizing your website, give us a call.

At Infront, we preach that the "findability" of a website is one of the three critical elements of a successful website - you MUST factor in effort and budget to make your website "findable". For many websites, Search Engine Optimization is one of the most effective strategies for getting visitors to a website. But people keep asking me why it's so expensive. Here's why.

One of the hardest concepts for people to grasp when considering SEO is the fact that search engine rankings are not "static," and that your website's rankings for a particular search term may go up or down over time. Usually, the amount of traffic you get from a search engine changes when your website's ranking changes, so it's reasonable for people to be concerned about ranking changes that affect their website.
Sometimes, potential clients come to Infront for internet marketing and they'll say something like "I need help with my website. I can't understand what happened... My website used to be number one, and now it isn't anymore—I didn't make any changes to my site."

When talking with clients about increasing their Search Engine Optimization, one of the biggest things we recommend is increasing the amount of backlinks, or inbound links, associated with their site. But why? Are backlinks really that important?

Something I frequently hear from companies that want to do Internet Marketing is "My website doesn't show up in Google. Why is that?" Or sometimes they'll say, frustratedly, "Why do I not show up as the number one result when I Google my company name?" Take, for example, the dentist I spoke with a few months ago who said "When I Google 'dentists,' I don't show up on the first page. Why not?"

When it comes to establishing brand presence online, small businesses bloggers can take a few tips from me. I learned my share of SEO tips and tricks and how to deal with small business clients just like you. For most small business owners, time is of the essence.

SEO stands for "search engine optimization" or "search engine optimizer." Making the decision to hire an SEO is a big commitment that has the potential to greatly improve your site and save time. It can also sink your site and damage your reputation.