More agencies targeting mobile game users

Dec. 11, 2013 - 06:00AM
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Agencies are increasingly targeting people playing games on their mobile devices, according to a General Services Administration official.

Jacob Parcell, the manager of mobile programs at GSA’s Office of Citizen Services and Innovative Technologies, said in a Dec. 10 blog post that some agencies, such as the Health and Human Services’ Centers for Disease Control, have had a lot of success developing mobile games for marketing, education, public awareness or similar purposes.

The CDC “Solve the Outbreak” mobile game encourages users to solve outbreaks using a variety of tools such as placing cities on quarantine or through public education, for example. NASA’s “Comet Quest” app allows users to pilot a spaceship onto a comet to conduct tests.

Parcel said mobile gamers play across a variety of platforms including smartphones and tablets.