Our early apps will be focused on building the core of your mind to improve intellectual skills such as memory and concentration, or emotional skills like maintaining composure in high stress situations. Other Muse apps would be just plain fun stuff so you could paint or compose music with your mind or play video games using your mind as the game controller.

The FAQ assures you they’re not mind reading and that it’s not a mind control device.

InteraXon is probably doing great things (e.g. the headband is very clever) and they appear to be active in the BCI community. My only issue is with the marketing claims being made. Just like the mind control game controllers that have come before (see Turning the Mind Into a Joystick), the reality of the current technology is still not able to live up to most people’s expectations. This seems especially true when it comes to something as subjective as concentration or stress. Also, painting with your mind — really?