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But do people really want to see it?

Disney has decided not to sell DVDs to movie rental outlets like Netflix and Coinstar's Redbox unit until 28 days after they go on sale at retail, the Los Angeles Times reports. Disney had previously sold DVDs to Redbox on the same day they went on sale at retail stores.

Disney's policy change actually started with the release of The Secret World of Arreitty on May 22, Disney told the Times, and also has applied to the release this week of John Carter.

The story notes that Redbox is stocking its kiosks with copies of John Carter purchased at retail. That's the same strategy the company has used in previous disputes with studios over release windows: send an army of shoppers into Targets and Walmarts and other stores to snap up multiple copies. While that means a higher cost per copy for Redbox, it allows the company to offer new releases more quickly. Legally, there isn't anything Disney can do to stop Redbox from that approach.