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Panasonic SDXC camcorders

PMA 2010 Report

Sunday 31st, January 2010Posted by: Dennis Hissink

Panasonic introduces three additions to its 2010 standard definition camcorder lineup - the Panasonic SDR-H85, SDR-T50 & SDR-S50, designed to be portable, durable and high-performing. These camcorders may small in size, but they have impressive features: a 33mm wide-angle and a long, powerful 78x ultra zoom - giving them remarkable range for capturing video both far and wide. Panasonic’s new camcorder models are packed with enhanced features to help make shooting quality video easy, including the new Active mode for the Advanced O.I.S. (Optical Image Stabilizer), helping to suppress blur even if the user is moving and when the powerful zooms are extended.

Panasonic SDR-H85, SDR-T50 & SDR-S50 SDXC camcordersThe SDR-H85, SDR-T50 and SDR-S50 all feature a 70x optical zoom lens with an Enhanced Optical 78x Zoom function - meaning the camcorder uses the effective area of the CCD to further extend zooming power at the wide-angle setting. This makes it possible to capture images of vast landscapes and pull in distant subjects for dynamic close-ups. The new Wind Noise Canceller automatically detects and suppresses wind noise to maintain natural sounds. All three camcorders also feature Advanced O.I.S. which detects and corrects hand-shake at a rate of 4,000 times per second to help capture stable images.

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Panasonic SDXC camcorders feature a 33mm wide-angle lensThe 33mm Wide-Angle setting found on these camcorders is especially useful when shooting video indoors or in tight spaces - making it possible to shoot at a close distance from the subject while still fitting the surrounding area into the frame. The Wide-Angle setting also has the added benefit of allowing the subject’s voice to be clearly captured, which is an important element of recording videos. The new Wide-Angle setting captures beautiful images of wide landscapes and allows large groups of people to fit into the frame, making it highly versatile for use in all kinds of shooting situations.

Panasonic SDR camcorders support SDXC memory cardsAll Panasonic camcorders can record to SDXC, SDHC, or SD Memory Cards. In addition, the SDR-H85 records onto an 80 GB hard disk drive, which stores approximately 74 hours and 30 minutes of data (in LP mode) - making it ideal for recording long events and for use on extended trips. The H85 also protects data with its durable memory storage system that requires no drive mechanism, and an Anti-Shock Shield that helps protect the built-in hard disk from external impact. Additionally, the H85 simplifies the process of copying recordings from a memory card or hard disk to a DVD by simply connecting the camcorder to a DVD burner.

Panasonic SDR-T50 Twin memory camcorderPanasonic’s Twin Memory Camcorder - the SDR-T50 has built-in memory of 4 GB (holding 3 hours and 20 minutes) and is equipped with a relay recording function that automatically changes the recording media to the SDXC/SDHC/SD Memory Card when the built-in memory becomes full to ensure uninterrupted recording. The tough, compact bodies allow for easy transport and high resistance to impact. The SDR-S50 has a compact body, superb resistance to external impact and portability for use anywhere and records to SDXC/SDHC/SD Memory Cards only. Video clips recorded on an SDXC/SDHC/SD Memory Card are supported by the VIERA Image Viewer function so they can be played by simply inserting the card into the card slot of a Panasonic VIERA HDTV for large-screen viewing.

iA mode on the Panasonic SD camcordersOther features found on all three camcorders include, iA (Intelligent Auto) with AF/AE Tracking, 1.9-sec Quick Power-On, Long Recording Mode, and Easy YouTube Uploading. The iA function, which automatically selects the most suitable shooting mode, has evolved even further and now includes an AF/AE Tracking feature, which tracks a moving subject to continuously optimize image quality. A new Intelligent Contrast Control, which automatically adjusts brightness to maintain the best possible contrast, has also been added to the three advanced functions from previous models, including Face Detection, Advanced O.I.S., and Intelligent Scene Selector.

Panasonic camcorder guarantees a long battery lifePanasonic’s Quick Power-On feature helps capture candid shots, while also saving energy by allowing the user to keep the LCD closed and the power off when not shooting. Long Recording Mode, which allows for double the record time as the normal record mode, is made possible by the camcorders’ support of the H.264/AVC format with its higher compression ratio. Available on all three Panasonic camcorders, YouTube Uploading makes it fast and easy to upload clips by simply installing the VideoCam Suite software, which is included with each model.

Panasonic SD camcorder price & availabilityPricing and availability for the Panasonic SDR-H85, SDR-T50 and SDR-S50 camcorders will be announced 30 days prior to shipping date. All models will be available in black and the SDR-H85 and SDR-S50 will also have silver and red options.

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The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).