On the October 4th, 2017, Louis Vuitton opened the Maison Louis Vuitton Vendôme, at 2 Place Vendôme, newly designed and re-instated by architect Peter Marino.

The Maison is situated in two hôtel particuliers classic Parisian townhouses which, over the years have been home to courtiers, nobles, aristocracy, the occasional princess and the future emperor Napoléon III. Once known as Hôtel Baudet de Morlet and Hôtel Heuzé de Vologer, these hôtels were completed in 1714, but greatly altered over the years, including a particularly destructive “renovation” in the 1980s.

Architect Peter Marino has now returned these two buildings to their former glory. The flloors have been returned to their 18th-century grandeur, ceilings to their original heights (nearly 16 feet on the first floor), and the façade, designed by the architect of the Palace of Versailles, Jules-Hardouin Mansart, has been sensitively restored.

Throughout the Maison, Peter Marino has deftly blended the old and new, employing techniques and materials that reference French history and craftsmanship, while carefully integrating ultra-modern designs. Behind the original façade, the Maison has been designed to be opened and filled with light. The extensive use of glass, light colored stone, artisanal wall coverings, and beautiful parquet and stone flooring allows each floor to subtly assert its unique character, while remaining part of a coherent whole.

The Maison Louis Vuitton Vendôme, set in this most storied of Parisian squares, marks the House’s return to where its story began over 160 years ago, when Louis Vuitton opened his first store.

Travel goods, fashion and jewelry have been part of Place Vendôme and its neighborhood for over 300 years, and it was in these streets that Louis Vuitton learned his craft and where he founded his first store in 1854.

This venue is very symbolic for Louis Vuitton as the Place Vendôme, just like the Château of Versailles, is one of the most beautiful examples of French artistry of the 17th century. Under the impulse of Louis XIV and Jean-Baptiste Colbert, the Château of Versailles became the cradle of French luxury and a showcase for French craftsmanship and savoir-faire around the world. Both designed and built by architect Jules Hardouin-Mansart, Place Vendôme and Versailles share a heritage that today remains important to Louis Vuitton.

These two beautiful examples of French artistry embody the type of elegance and dedication to craft that is today the realm of Louis Vuitton. As the worthy heir to this tradition, it was only natural for Louis Vuitton to establish workshops and showcase its creations at the heart of Place Vendôme, thus ensuring that the legacy continues for future generations.

Louis Vuitton renews its promise to help children with the launch of Silver Lockit Color.

In January 2016, Louis Vuitton made a promise to help children in urgent need through its support for UNICEF. Last year $2.5M had been raised to help bring children life-saving humanitarian support.

On September 15th, 2017 Louis Vuitton launches a new version of its Silver Lockit with color bracelets in an effort to continue raising awareness and funds for children affected by the Syrian conflict, one of the world’s most challenging humanitarian crises. By purchasing Silver Lockit Color, clients will contribute critical funding to help UNICEF supported prorgams for over 9 million children inside Syria and neighboring countries.

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Louis Vuitton has launched an official mobile application for the exhibition “Volez, Voguez, Voyagez - Louis Vuitton” in Seoul.

Louis Vuitton launches an official mobile application for the exhibition “Volez, Voguez, Voyagez - Louis Vuitton” at the Dongdaemun Design Plaza (DDP) in Seoul from June 8th through August 27th 2017.

The application "LV SEOUL VVV APP" offers a guided tour through the exhibition, and an immersive experience in the world of Louis Vuitton. It is geolocalized to facilitate the journey through the different rooms. The tour enhanced by immersive experiences in the world of Louis Vuitton. The application also functions as an audio guide of the exhibition, and gives access to resevation details.

A mobile phone application that allows visitors to enrich their tour and enjoy an interactive experience.

Online reservations can be made at https://lvseoulvvv.co.kr, where people can make book the visit on their preferred date and time, with maximum of 4 guests.

Discover the Korean Room at the heart of the exhibition "Volez, Voguez, Voyagez – Louis Vuitton” in Seoul.

Louis Vuitton presents, “Volez, Voguez, Voyagez - Louis Vuitton” at the Dongdaemun Design Plaza in Seoul from June 8th through August 27th, 2017.
Under the direction of Olivier Saillard, responsible for curating the event, the exhibition retraces the adventure of the Maison Louis Vuitton, from 1854 to the present day, through portraits of its founders, as well as those who are presently inventing the Louis Vuitton of tomorrow.

This themed tour is divided into ten chapters, one of which is entirely devoted to South Korea. To mark the vibrant connections between Louis Vuitton and South Korea, the exhibition’s artistic director and set designer, Robert Carsen has imagined a Korean room inspired by the Korean flag, the “Obangsaek” and five traditional Korean colors, representing different qualities and elements.

Discover in video the exclusive content of this exceptional room, featuring objects and documents from the Louis Vuitton heritage archives, as well as select articles on loan from the Palais Galliera, Musée de la Mode de la Ville de Paris and the Philharmonie de Paris.

The exhibition is now open with free admission to the public in Seoul, until August 27th, 2017.

Online reservations can be made at https://lvseoulvvv.co.kr, where people can make reservations on their preferred date and time, with a maximum of 4 guests.