BOB Marley "hemp" ice cream for Italy...MAD
Featured

A north Italy-based ice cream parlour in the small resort town of Alassio – which is seven square miles with a population of approximately 11,000 – hopes to begin selling its Bob Marley-inspired hemp treats before year end.

The parlour teamed with the Canapa Ligura organisation – best known for promoting awareness of the health benefits associated with hemp – to create the ice cream flavour as a tribute to the late reggae icon.

Hemp is a variant of the cannabis sativa or ganja plant, and is mainly used for making fibres and textiles. It is also refined into products such as seed foods, oil, wax, resin, rope, pulp, paper, and fuel.