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Over the last few days, I’ve been looking to refresh my feed of
customer experience blogs I read on a regular basis. Some I
simply stumbled upon. Some are penned by colleagues and thought
leaders I have followed for years. Others are suggested to me by
people I trust.

As I worked to refine my list I kept coming back to the
following 11 “core” blogs, which I really think do an
outstanding job of discussing the issues surrounding customer
experience (or dance around the outskirts of customer experience,
but definitely cover the link between experience and financial
performance). If you haven’t already, I would suggest adding
these blogs to your reader or subscribing in the weeks ahead.

What I love about Jeannie is that she’s always on top of recent
trends in the customer experience arena. For example, her recent
post about Instagram menus and what they mean for
customer experience was a conversation no one else was having.
(who would have thought—Instagram menus, right?). You can find
Jeannie on Twitter at @jeanniew.

Joe Rawlinson is one of those bloggers who just goes about his
business. Plugging away. Blog post after blog post. I enjoy Joe’s
blog most for his book reviews. Right now, he’s reading Kill the
Company by Lisa Bodell. He also wrote a nice review of my book, Domino, a while back.
You can find Joe on Twitter at @joerawlinson.

I’ll be honest, I’m a big Tim Sanchez fan. My only complaint with
Tim: He doesn’t blog enough! But, his blog remains in my feed
because I love the way his mind works. Even his more simple posts
get me thinking—like this one titled “12 reasons bad customer
service isn’t your fault.” You can find Tim on Twitter at
@DeliverBliss.

Not necessarily a “customer experience” blog, but Valeria’s blog
is a must-read for me most weeks. She tackles topics ranging from
social currency to content marketing to customer service. Valeria
takes a more analytical and thoughtful look at these topics than
some—and I always appreciate her different perspective. You can
find Valeria on Twitter at @conversationage.

A couple years ago, I joined Anna on her popular podcast to
discuss my new (at the time) book Domino. Since then, I’ve
followed Anna’s blog (really her podcasts) when I have time
(mostly when traveling). Again, she doesn’t focus exclusively on
customer experience, but I find her guests—and the topics they
discuss—always get me thinking. You can find Anna on Twitter at
@EngagingBrand.

One industry area of interest—and specialty—for me and my firm,
Aveus, is health care. So it’s no surprise a blog like this is on
my list. But, the collection of women this blog features is more
than impressive. From doctors to executives to academics, this
blog features some of the brightest female minds in health care.
It’s a no brainer for me to follow. Learn more about the
contributors to Disruptive Women in Health Care here.

I’ve been following Barry’s blog for a while now—after all, he’s
been blogging since 2009. What I’ve come to enjoy about Barry’s
blog is his ability to challenge the status quo—like he did in
this post when he challenged the notion that
if you pay more, you get more from a customer perspective. You
can find Barry on Twitter at @bsdalton.

There are a few bloggers at HBR that speak – if even indirectly –
of customer experience-driven performance. One is Bill Lee. His
sparky “Marketing is Dead” post calls leaders to task for
thinking too much from an inside-out (vs customer) point of view.
Bill pushes my thinking about how to build and measure the value
of customer relationships.

I started following Peter with he was at Adaptive Path, and as he
posted occasionally on the HBR Blog
network. While his mindset is more online user experience
than every-interaction customer experiences, I’ve treasured his
sometimes blunt, always incisive ideas. Now that he’s the VP of
Global Design for Groupon, it will be interesting to see his
perspective evolve.

That’s my short list.

I certainly follow a number of other blogs, but that’s a good
core of the CE blogs I follow. What about you? What would you add
to the list?