Middle Management Movement by Michelle Pascoe

Knowing your Ideal Employee Avatar (IEA)

We all know how important it is to know and understand your
Ideal Customer Avatar, but it is just as critical to put the same
time and effort into creating your Ideal Employee Avatar. Finding
the right person for the right role can be difficult in any
industry, but knowing what you're looking for and staying focused
on that can go a long way in simplifying the process. This week I
discuss how to create your IEA and effectively use
it to help fine-tune your recruitment and hiring
process.