58% Will Purchase Based On Friends’ Social Media Recommendations [STUDY]

Almost six in ten U.S. social media users will go on to make a purchase based on a friend’s social media post, with more than one quarter (28 percent) of 18-34 year-olds ‘fairly’ or ‘very likely’ to buy following social recommendations of friends, reveals a new study.

Data from a Webby Awards survey conducted by Harris Interactive (which we partially covered here) also noted that 35-44 year-olds are also greatly impacted by social media recommendations from friends, while users aged 55+ are least likely.