Gen Z: The Snapchat Generation

It’s a well-acknowledged fact that Snapchat skews heavily towards the younger demographic; more precisely, the teen and tween groups. Teenagers reportedly make up 86% of the number 1 ephemeral social app’s user base, and three million of them have left Facebook during 2011 and 2014. This social media paradigm shift led to Snapchat now being the social platform with the most monthly active users — 200 million, compared to 140 million on Facebook. Growing alongside Snapchat are teenagers, or Generation Z, who are quickly eclipsing millennials as the largest population segment in America. Teen consumers are especially attractive to brands because they can turn out to be life-long loyalists if they start loving their products at a young age.

In a nutshell, both Snapchat and Generation Z are too important and lucrative to be ignored by brand marketers. But how much do you know about them besides “teens are all on Snapchat”?

Here’s a handy infographic summarizing all the key info you need to know about teenagers and Snapchat Key Facts About Snapchat And Teens Teenagers are 3.5 times more likely than other internet users to be on Snapchat 12% of teens say that Snapchat is the “coolest” app, versus just 3% of all Internet users Snapchat is extremely popular in European countries including the UK, Sweden, and Belgium. For instance, while 52% of Irish teens are on Snapchat, only 41% of American teens use the app Snapchat users are mobile-driven: 52% of Snapchat users purchased a product online in the last quarter of 2014, compared to 45% on Instagram and 36% on Facebook 11% of teens say Snapchat is their most-used social platform 51% of teenage girls and 31% of teenage boys use Snapchat 14% of teens from households with an annual income of more than 75k use Snapchat most, whereas only 7% of teens from households with an annual income less than 30k use Snapchat Top Five Snapchat Influencers Teenagers Follow Snapchat stars are riding the cultural wave and influencing what average teens think and want. By looking into who those influencers are and what kinds of content they create, brands can have a better understanding of how to craft their own Snapchat content strategy to better engage with notoriously fickle teen consumers.

Having worked with big brands like CBS and Walt Disney to develop Snapchat-specific social media campaigns, Michael Platco is a Snapchat-made “marketing expert.” Snapchat: @mplatco

With more than 5 million subscribers, Joey Graceffa is a prolific YouTuber who has successfully expanded his social media comedic prowess onto Snapchat. @JoeyGraceffa16

Named by Yahoo! as one of the most “web-savvy entrepreneurs to watch,” Casper Lee is a 20-year-old YouTube and Snapchat Influencer who grew up with the

17 year-old Tanner Zagarino is a model, Instagrammer, and social media star. His profile has attracted many followers on Snapchat and beyond. @tzagofficial

Lilly Singh, known by her YouTube name IISuperwomanII, is a Canadian-American YouTuber who has developed a unique comedic style of her own with creative skits and parodies. Her content has attracted over 6 million YouTube subscribers and is also well received among Snapchat audience. @iisuperwomanii

Starting out on Snapchat or looking to build your next Snapchat campaigns? Hit us up

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Open Influence, the leader in social influencer marketing, is looking for an individual contributor to join our high performing sales team. The primary responsibility is to drive and grow new business revenue from brands and their agencies. The ideal candidate is a charismatic seller with a track record of acquiring and managing new accounts, creating unique and valuable partnership proposals, and executing plans that meet/exceed partner expectations. Candidates for this position are highly motivated, self-assured team players with strong client and social media skills. You will be a part of a high caliber team in an industry that is experiencing rapid and dramatic growth. This is a high velocity, client-facing sales role requiring deep industry expertise and a proven ability for closing advertising deals.

Role & Responsibilities:

· Proactively prospect, qualify, and close new accounts

· Strategically and creatively build a pipeline and maintain a high level of activity

· Independently research and prospect using a variety of techniques including online research, networking and active participation in industry events

· Develop innovative ideas and influencer marketing solutions for advertisers and their digital and PR agencies

· Team player with exceptional presentation and communication skills, and an ability to help partners understand the unique value of Open Influence, and persuade them to tap into the power of our platform

· Fluency in digital media with a strong understanding of social media platforms

· Knowledge of the paid social media space/influencer marketing is a MAJOR plus.

· Track record working with large brands and media agencies, including developing and selling creative ideas to senior decision makers

· Well regarded in the marketplace with a network of contacts among relevant potential partners

· Proficiency with Salesforce, Keynote & Microsoft Office

· BA or BS degree or equivalent experience

· High energy, positive attitude, and a sense of humor (foodies are a plus!)

About us

It’s your story, have the right people share it. Influence better on the world’s most relevant social platforms – Snapchat, Instagram, Facebook, Twitter, Youtube, Pinterest and more. At Open Influence, we are committed to bringing the human element back to advertising by empowering individuals to create and share. Our mission is to scale the storytelling process through efficiency, quality content, and transparency for both advertisers and content creators. With a deep understanding of the influencer landscape, a full-fledged analytics platform, and a team of dedicated social engineers, Open Influence has established successful track records in industries spanning across fashion, lifestyle, automotive, entertainment, technology, consumer packaged goods, pharmaceuticals, and more. Top brands we have proudly worked with include Coca Cola, Puma, Corona, Nissan, Unilever, Crocs, McDonald’s, Universal Studios, and Verizon. Headquartered in Los Angeles, Open Influence’s network of offices includes locations in New York, Chicago, San Francisco, Milan, London, and Hong Kong.

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Open Influence, the leader in social influencer marketing, is looking for an Account Coordinator to join our high performing team in an exciting workspace. Open Influence is committed to bringing the human element
back to advertising by empowering individuals to create and share. Our mission is to scale the storytelling process through efficiency, quality, and transparency for both advertisers and content creators. Our proven mix of technology, creativity, people, and expertise enables us to identify the most impactful influencers and efficiently execute campaigns on behalf of our clients.

The Account Coordinator is responsible for delivering superior influencer communication for each Open Influence client, working with the Account Management team. The ideal candidate for this position will be extremely detail-oriented with experience in managing large, complex campaigns for Fortune 500 brands in industries spanning across fashion, lifestyle, automotive, entertainment, technology, and consumer packaged goods. The AC will liaison between internal sales, account managers and influencers to manage expectations and ensure deadlines are met. The AC will collaborate with Account Managers on large strategic accounts from execution to reporting. Candidates for this position are highly motivated, self-assured team players with strong communication and social media skills. You will be a part of a high caliber team in an industry that is
experiencing rapid and dramatic growth. This is a high velocity and fast-paced role requiring industry expertise and a proven ability for planning and managing marketing campaigns.

• Bachelor’s degree from an accredited college or university
• Minimum 1-2 years of experience as planner or account manager is preferred
• Must include a thorough understanding of Instagram, Facebook, YouTube, Snapchat, Twitter, Blogs
• Must have experience working with Keynote/PowerPoint
• Must be a self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
• Exceptional communication and organizational skills
• Should be excited about social strategy and have a passion for bloggers/influencers
• Must be extremely detail oriented
• Have a fun and positive working attitude!

Open Influence, the leader in social influencer marketing, is looking for an Account Manager to join our high performing team in an exciting workspace. Open Influence is committed to bringing the human element back to advertising by empowering individuals to create and share. Our mission is to scale the storytelling process through efficiency, quality, and transparency for both advertisers and content creators. Our proven mix of technology, creativity, people, and expertise enables us to identify the most impactful influencers and efficiently execute campaigns on behalf of our clients.

The Account Manager is responsible for delivering superior client service for each Open Influence client. The ideal candidate for this position will be extremely detail-oriented with experience in managing large, complex campaigns for Fortune 500 brands in industries spanning across fashion, lifestyle, automotive, entertainment, technology, and consumer packaged goods. The AM will liaison between internal sales and influencers to manage expectations and ensure deadlines are met. The AM will collaborate with
Account Executives on large strategic accounts from proposal to execution to reporting. Candidates for this position are highly motivated, self-assured team players with strong client and social media skills. You will be a part of a high caliber team in an industry that is experiencing rapid and dramatic growth. This is a high velocity, client facing role requiring deep industry expertise and a proven ability for
executing large advertising deals.

Role & Responsibilities:

• Work closely with cross-functional teams to ensure successful campaign execution
• Responsible for pre-sale planning and post-sale execution
• Serving as the liaison between sales, creative, and talent for campaign execution
• Analyzing campaigns and communicating with agency and client teams to optimize performance
• Vetting and negotiation with potential campaign talent
• Responsible for talent communications to ensure campaign goals are met
• Develop streamlined processes using creative problem-solving tactics for unique campaign opportunities
• Act as an internal advocate for your clients by providing strategic market feedback and participating in product development with the Open Influence team
• Collaborating with Account Executives on RFP responses and deliverables
• Working with Finance team to ensure proper billing to talent

Requirements:

• Bachelor’s degree from an accredited college or university
• Minimum 2-3 years of experience as planner or account manager is preferred
• Experience in building and optimizing digital media plans
• Must be a self-starter with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment
• Exceptional communication and organizational skills
• Must be extremely detail oriented