BOLDANIC – Naturally Strong Packaging by Happycentro

April 5th, 2017 by retail design blog

Boldanic is a Brooklin based company in the dietary supplement business for athletes. We’ve been asked to design brand logo, corporate identity and packagings of its two first products: Ecdynize and Exubol. We decided to work with simple geometry shapes, combined in a refined yet dynamic layout. Dynamism comes from polygonal shapes floating onto packs, which themselved come from developing brand logo structure. The strucural field that contains the logo reveals the shape of a thunder in counterform, symbol of the power these products would supply to their users.