My "Love146" video against child sex slavery won Cannes Lions 2011!

I'm are proud to announce that one of the winners in Cannes Lions "YouTube GoodWork" 2011 contest was created by my friend Jessica kalbermann and me, Orel Bitan.

The creative:
The video seems to be a video which sells toys BUT when you roll over the girl in the video, you discover she also has a price + a link which leads to a ‘LOVE146’ video with the massage:
Two children are sold every minute - End child sex slavery & exploitation.
https://www.youtube.com/watch?v=BZTtkd...

The "Love146" viral video was created independently and with 0 budget (the actress is my little sister, the room belongs to my nephew) and still managed to make a buzz proving that good ideas are stronger than anything. It even succeeded to reach the media, and was broadcast (2 times before winning+1 after winning) on "Channel 10", the second most viewed news channel on Israeli TV.