Fashion Film Festival

14.04.2016

The Mercedes-Benz Bokeh South African International Fashion Film Festival is set to raise the bar againStyle icons, fashion aficionados and film fanatics are advised to clear their schedules between the 21-23 April 2016, as the new Aquarium in the V&A Waterfront plays host to the ever glamorous annual Mercedes-Benz Bokeh South African International Fashion Film Festival.Now in its third year, and internationally acclaimed as the premier Fashion Film Festival, participants can expect three days of inspiration, education, glitz and glamour, all focusing on the masterful marriage of fashion and film. Budding film directors from the world over are offered a global stage to submit their unique short Fashion Films as well as shooting to the brief of “bespoke” and Mercedes-Benz.Adrian Lazarus, MD of the Festival comments; “I sometimes pinch myself when I think about my initial idea, which was to create a platform to celebrate the innovation and reach of Fashion Films. The power of this medium and the creative geniuses that I have come across, together with our incredible forward-thinking sponsors have allowed us to turn this Dream into a leading global movement literally overnight.”Selvin Govender, Marketing Director of Mercedes-Benz was delighted when he explained their involvement; “This is the third year that Mercedes-Benz is the headline sponsor of this prestigious and pioneering event. From the outset we set the standard where other international Fashion Film Festivals have followed, and this year will be no different. The Fashion Film festival is a unique and multifaceted platform that showcases the best elements of our brand as it celebrates innovation, excellence and peak performance while establishing a strong and lasting emotional connection with a targeted global audience.”Also participating in THE festival for the third year is the Cape Town Fashion Council ( CTFC ) adding exciting local colour and flavour. The event will run over 3 days, culminating in a glittering Oscar style red-carpet awards ceremony on Saturday 23 April with nominated prizes awards being celebrated in specific categories. These categories cover all elements of the filmmaking process.New award categories have also been included this year, including the best Emerging Talent Award, which offers students, start-ups and novices the opportunity to be on an even keel with big budgets, agencies and big brands. There is also the Top Young Designers Fashion Film Award presented by the CTFC.The Best Picture award on the night has been generously sponsored by Oude Meeste with the winner receiving a Black Magic Camera, lense and accessories worth over R100 000. We’re excited about our involvement in the worldwide phenomenon of merging fashion and film through the Mercedes-Benz Bokeh South African International Fashion Film Festival. The grand prize on the night however is the Mercedes-Benz award with the winner walking away with a cool $10 000USD in cash.