The Franklin Electric’s incredible new video for ‘Burning Flame’

After winning a Nashville writing competition and touring with the likes of Ben Howard, Mumford and Sons and Edward Sharpe and the Magnetic Zeros, The Franklin Electric have a fair amount of experience under their belts. Their debut album This Is How I Let You Down was met with accolades from fans and critics alike so when their second album Blue Ceilings came out back in February, it got a very similar response. The single ‘Burning Flame’ comes from their second album.

The song itself is incredibly morose, it isn’t cathartic but it’s still incredibly satisfying by the final notes. The charm perhaps is that it feeds into the collective need to be reassured, it breaks common ground, especially in the video of romantic trouble and not being good enough. The video featuring a young man falling for a girl while she’s had her eye on someone else the whole time. The concept is simple but again, very fitting with the ideas the song bring forward. The instrumentals grow and lull around the vocal perfectly, creating waves of sound that match the emotion of the vocals with a clear precision.