[Hubspot, SERP] Topics Over Keywords: A Simple Framework for More Effective Content Creation

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. Now what?".

SNAPAPP | FRIDAY, OCTOBER 14, 2016

[Hubspot, SERP] How Much Content Does Your Marketing Team Actually Need?

There are more opportunities for backlinks, increasing the odds it’ll perform high in SERPs (search engine results pages). More content means more website traffic. If rising to the top of the SERPs is your most important objective, high-quality, less frequent content will be more beneficial. Pun intended.). Partially automated.

HUBSPOT | FRIDAY, OCTOBER 14, 2016

[Hubspot, SERP] How to Generate Leads From the Most Popular Pages on Your Website

But regardless how many pages you have on your site, you'll find that the vast majority of your traffic comes in to a few, very specific pages -- often your homepage, your "About" page, your "Contact Us" page, and maybe one or two of your most popular blog posts. So, how do you figure out which pages on your website get the most traffic?

HUBSPOT | THURSDAY, OCTOBER 6, 2016

[Hubspot, SERP] The Modern Nonprofit's Guide to SEO

Part of SEO's stupendous value is that a well-optimized webpage can keep generating quality traffic to your nonprofit's online presence years after it was first published. They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. Who knows?

CONTENT STANDARD | FRIDAY, SEPTEMBER 30, 2016

[Hubspot, SERP] 10 Stats That WIll Shape Your 2017 SEO Strategy

According to Hubspot’s 2016 State of Inbound Report , the majority (66 percent) of marketers surveyed said that, for inbound marketing projects specifically, “growing SEO [and] organic presence” was their top priority. Your CMO will thank you—and with all those boosts in traffic, you’ll be happy, too! ” 5.

HUBSPOT | WEDNESDAY, SEPTEMBER 7, 2016

[Hubspot, SERP] Discover Where Your Competitors Are Beating You Online

You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business. These content types are key drivers in generating inbound traffic from your buyers. 3) Assess Your Ability to Convert Website Visitors to Leads. Forms.

KOMARKETING ASSOCIATES | TUESDAY, JULY 19, 2016

[Hubspot, SERP] 20 Online Marketing Tools That Boost Campaign Results

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” SimilarWeb provides users with a snapshot of a website’s traffic sources as well as a high-level view of the online marketing strategies that are powering it.

HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.). You've likely noticed them right above all the organic results on a SERP: Display ads appear on a website while browsing. Search vs. Display Ads: What's the Difference?

HUBSPOT | TUESDAY, FEBRUARY 9, 2016

[Hubspot, SERP] How to Optimize Your Content for Google's Featured Snippet Box

Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. wanted to answer the following questions: How frequently does a Featured Snippet appear in the SERPs? How often does HubSpot rank within the Featured Snippet? What's a Featured Snippet?

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.

The more detailed version includes links to research studies, our own findings at HubSpot, and advice for how to optimize your posts and profiles. In our own analysis at HubSpot , we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes.

In contrast to SEO, which relies on unpaid “organic” means to achieve its ends, paid search allows you to pay a fee to have your web or social content displayed on the search engine results pages (SERPs) when someone queries a specific keyword or phrase into a search engine. billion in online ad revenues in the US, up 22.5% year over year.

HUBSPOT | WEDNESDAY, SEPTEMBER 16, 2015

[Hubspot, SERP] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The Anatomy of a Shareable, Linkable & Traffic-Friendly Post. hubspot," "click here," etc.).

HUBSPOT | WEDNESDAY, JUNE 17, 2015

[Hubspot, SERP] The Blogging Tactic No One Is Talking About: Optimizing the Past

Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. Update old blog content and generate more traffic and leads from it in the process. More traffic to these high-converting posts could result in more leads. The goal? nuts, right?

B2B MARKETING INSIDER | MONDAY, JUNE 15, 2015

[Hubspot, SERP] How To Get A Positive Return On Your Marketing Investment

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Keyword research is one of the best ways to influence your site traffic — not just in overall volume, but in quality. Give it Some Elbow Grease? Image Credit: Rand Fishkin.

HUBSPOT | FRIDAY, MAY 1, 2015

[Hubspot, SERP] Why You Should Create More "Boring" Content

Editor's Note: HubSpot customers, you can also use the Keywords App to find suggestions and track your progress on those keywords.). Most marketers have seen the serpIQ graph below showing how top SERP’s are dominated by long-form content. divided all the posts into various categories by length and checked their SERPs. Listen.

Tip: If you don't have a style guide, you can download HubSpot's and customize it as you see fit.). Then make sure you're converting all that traffic by doing some conversion optimization as well. But if you really want to ship remarkable, high-quality content , you can't afford to overlook the proofreading and editing process.

WEBBIQUITY | TUESDAY, FEBRUARY 24, 2015

[Hubspot, SERP] 48 Phenomenal SEO Guides, Tips & Tactics

Google image search only gets a half a percent of Google’s overall traffic. But due to blended search results, images actually get a lot more traffic than that half a percent”). The Ultimate Guide to Enterprise SEO by SERPs. How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. by Forbes.

HUBSPOT | MONDAY, FEBRUARY 16, 2015

[Hubspot, SERP] 7 Ways to Speed Up Your Content Creation

Successful content marketing teams don''t just write a couple of blog posts and expect their traffic to skyrocket -- it can take months to build a backlog of great, search-friendly content.The great thing is, once that content''s written, it''ll work for you over time by accumulating traffic and generating leads. Me, personally?

HUBSPOT | MONDAY, FEBRUARY 9, 2015

[Hubspot, SERP] How to Research Blog Topics: A Step-by-Step Process

HubSpot Keyword Tool. If you are a HubSpot customer, you can use the Keyword Tool to save you some time and discover keywords based on a number of different factors. If you haven’t taken the plunge and become a HubSpot customer just yet, below are a couple of other ways to find your long-tail keywords. Let''s dive right in.

BIZNOLOGY | MONDAY, NOVEMBER 24, 2014

[Hubspot, SERP] 11 expectations to have from a great SEO proposal

DESIRED RESULTS: An increase in search rank as measured on Search Engine Rank Page (SERP ) is usually the #1 result most people expect. But an increase in rank doesn’t translate to an increase in business unless specific increases in web traffic and conversions occur. HubSpot offer some sound advice. How do you know?

WRITTENT | FRIDAY, NOVEMBER 7, 2014

[Hubspot, SERP] 58+ Resources to Master SEO Copywriting

Hubspot does a great job explaining what SEO really is. Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic. SEO: 6 Ways to Craft Better Meta Descriptions That Rock The SERPs. think they do, and Ramesh Ranjan from Hubspot agrees wholeheartedly. Ways to Generate More Traffic out of Your Images.

HUBSPOT | FRIDAY, OCTOBER 17, 2014

[Hubspot, SERP] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

We''ve compiled an in-depth guide to generating leads with SlideShare, showing you how to design, optimize, and promote your presentations to get more traffic and leads. Headlines often feel subjective -- and truthfully, they are -- but there are some formats you should try out to boost your traffic: Go Negative. Include Numbers.

” HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. ” I can’t help but wonder if HubSpot’s the reason people adopt this strategy.

HUBSPOT | FRIDAY, JULY 18, 2014

[Hubspot, SERP] Is Author Rank Really Relevant?

SERP results for the authorized will simply have a byline. If you are willing to dig into some research, use Google AdWords (or HubSpot''s Keyword Tool, if you''re a customer) to identify multi-word keyword strings with low competition. Yes, clicks may fulfill some of your marketing goals: traffic, awareness, opt-ins, etc.

HUBSPOT | THURSDAY, JULY 10, 2014

[Hubspot, SERP] What Is an Inbound Link? [FAQs]

If you''re new to inbound marketing, you''ve probably heard that one way to grow traffic is to get more links. Dharmesh could say, "I received an inbound link from HubSpot.". The link to Dharmesh''s blog we talked about earlier is an outbound link on HubSpot''s blog, and an inbound link on Dharmesh''s blog. That''s the basics.

This week, we''ll be answering a question about getting blog traffic when it seems like all hope is lost. Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Hey folks, welcome to the second installment of this column. Sound good?

WRITTENT | MONDAY, MAY 26, 2014

[Hubspot, SERP] SEO & Blogging = a Match Made in Heaven?

It’s hard to attract business with a few static web pages; those won’t bring you traffic, leads, and sales, or develop your brand. Search engine traffic is valuable. listing near the top of Google can deliver more traffic than banner ads, email, and print media combined! How do you get your website to the top of SERPs?

HUBSPOT | THURSDAY, MAY 15, 2014

[Hubspot, SERP] A Few Quick SEO Wins Your Google+ Page Needs

This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. Here''s what HubSpot''s Google+ Links section looks like: The SEO Benefit.

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers. Facebook.

HUBSPOT | FRIDAY, FEBRUARY 7, 2014

[Hubspot, SERP] How to Do Keyword Research: A Beginner's Guide

So if you were a company like HubSpot -- selling inbound marketing software (for which we have an SEO tool , but I digress) -- you might have general topic buckets like " inbound marketing ," " blogging ," " email marketing ," " SEO, " " social media ," and " marketing automation.". Well, needing to do keyword research has stayed the same.

HUBSPOT | THURSDAY, JANUARY 30, 2014

[Hubspot, SERP] 8 Excellent Reasons to Redesign Your Website

Functionality should be a paramount focus for you -- if it''s not, your traffic and lead gen efforts could suffer. More than 17% of all web traffic comes from mobile devices. These days, your audience''s first impression of your business is based almost exclusively on your website. Awesome! Your site might not be on that level. Desig

HUBSPOT | MONDAY, JANUARY 13, 2014

[Hubspot, SERP] The ABCs of Content Marketing: A Glossary of Terms

Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Agile. And trust me, there will be failures.). Blogging.

WRITTENT | THURSDAY, SEPTEMBER 5, 2013

[Hubspot, SERP] 15 Ways to Make Your Social Media Strategy a Complete Fail

What percentage of your website traffic comes from social media channels? Website Traffic from Social Referrals. HubSpot’s Dan Zarrella has found that visual content on Facebook can lead to a 65% increase in engagement for brands. You can’t just set up profiles and expect fresh leads to come streaming in. You’re Not Responding.

HUBSPOT | MONDAY, APRIL 15, 2013

[Hubspot, SERP] How to Breathe New Life Into Your Google Search Results With Rich Snippets

They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. Google rich snippets. What the heck are those? Bet I got your attention now, right? Well to answer your question, let me first pose another question to you.

HUBSPOT | FRIDAY, APRIL 5, 2013

[Hubspot, SERP] The Top 8 Priorities for Any One-Man Marketing Team

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. 2) Establish exactly who your audience is. Here at HubSpot, for instance, we have five core personas! Especially for a small business.

HUBSPOT | WEDNESDAY, JANUARY 23, 2013

[Hubspot, SERP] Link-Building Best Practices for Targeting a UK Audience

If so, there are several SEO strategies you should be adopting so you can rise in the rankings of google.co.uk, and thus, attract more traffic from your audience in the UK. Is your company based in the United Kingdom? Does your business target an audience in the UK? On-Page vs. Off-Page SEO. Here’s why. Focus Your SEO Efforts on Google.

In fact, many of these were crowdsourced from my marketing colleagues at HubSpot, many of whom I know were speaking from experience. HubSpot's CMS, for example, allows you to preview a web page, landing page, and blog article as it would look published, before it's published. We've all had those moments. To all 5,000 people. confusion.

HUBSPOT | THURSDAY, DECEMBER 6, 2012

[Hubspot, SERP] 6 Tips for Creating Content That Spreads Naturally

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. 1) Don't try something new. organic traffic and Google referrals. Seriously.

CLIENT BRIDGE | THURSDAY, NOVEMBER 29, 2012

[Hubspot, SERP] Debunking Social Media Marketing Myths

The Hubspot blog takes a look at 20 common social media myths and explains why they're false. "My customers aren't on social media." Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Social media is awesome!

HUBSPOT | THURSDAY, NOVEMBER 29, 2012

[Hubspot, SERP] How Even YOU Can Master PPC Campaign Management [TEMPLATE]

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The "Destination URL" is the place on your website where you want the PPC traffic to end up. There aren’t many guarantees in life, and even fewer in marketing. let's get started!

SEO is not about optimizing for search, it's about optimizing for humans." - Dharmesh Shah , HubSpot CTO (Tweet This Quote!). For instance, someone looking for HubSpot's inbound marketing software might be searching for a solution to a problem like "how to get more qualified leads." These yellow books were dangerous creatures, indeed.

HUBSPOT | FRIDAY, OCTOBER 19, 2012

[Hubspot, SERP] 20 Common Social Media Marketing Myths BUSTED

Posts from Google+ are being indexed in the SERPs, and authors' Google+ profiles are showing up next to those results and improving clickthrough rates on listings. Companies with 1000+ more Twitter followers get 6X more traffic. As the former dark horse of the marketing world (I think we're past those days though, right?), Poppycock.

WEBBIQUITY | TUESDAY, OCTOBER 16, 2012

[Hubspot, SERP] 87 More Vital Social Media Marketing Facts and Stats for 2012

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ).

HUBSPOT | TUESDAY, OCTOBER 9, 2012

[Hubspot, SERP] 10 Genius Ideas That Changed Marketing Forever

blog is a long-term marketing asset that brings traffic and leads to your business. This platform, if done properly, can generate tremendous traffic, leads and sales for your business that you otherwise would not have had,” wrote Marcus Sheridan, Partner at River Pools and Spas and Founder of The Sales Lion. That's not right, right?)

HUBSPOT | THURSDAY, OCTOBER 4, 2012

[Hubspot, SERP] Lessons From the Best Marketers of the 2012 Inc. 5000

HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. This week, Inc.com announced the 2012 Inc. Needless to say, we're pretty pumped. Let's dive in!

WEBBIQUITY | TUESDAY, SEPTEMBER 4, 2012

[Hubspot, SERP] Book Review: The B2B Social Media Book

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “Social media isn’t the first thing a business should focus on to improve search traffic, but it is certainly part of long-term SEO success.”

HUBSPOT | THURSDAY, AUGUST 23, 2012

[Hubspot, SERP] Answers to Your Top 7 Questions About the State of SEO in 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And more targeted traffic means higher conversions! Google is using it to help surface content from great authors in the SERPs. Think about it.

HUBSPOT | TUESDAY, JULY 17, 2012

[Hubspot, SERP] An Introduction to 7 of the Most Popular Social Networks for Business

Just look at how often HubSpot posts on Twitter to get our content some visibility in the news feed! When you post your content to Google+ , you're making it more likely your company's content will rank well in Google's SERPs. People expect different type of content on each social media network. Twitter's Superpower. Think again.

HUBSPOT | MONDAY, JUNE 18, 2012

[Hubspot, SERP] How to Breathe New Life Into Your Marketing With Visual Content

Take a cue from companies like GE and even us here at HubSpot. And HubSpot? Check out the screenshot below of the HubSpot Unicorn's Instagram feed, which tells more of a story about the HubSpot brand than words ever could. Visual content is awesome. Let's get started! So this should come pretty naturally to you. Facebook.

HUBSPOT | MONDAY, JUNE 18, 2012

[Hubspot, SERP] A Simple Guide for Setting Up Your First Google AdWords Campaign

So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Using the Traffic Estimator Tool. But fear no more!

HUBSPOT | TUESDAY, JUNE 12, 2012

[Hubspot, SERP] 10 Free Tools Every Business Blogger Should Bookmark

I'm sure one of the reasons you're blogging is to dominate the SERPs -- and you're probably targeting certain keyword phrases over others in order to do that. The most popiular is WordPress, and if you ever decide to jump on the HubSpot train, we even have a WordPress integration ready and waiting for you! Got a computer? Woo hoo!

HUBSPOT | SATURDAY, JUNE 9, 2012

[Hubspot, SERP] Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week

HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing. I had to start with this one, because it is so cool ! We all use social media to generate traffic and leads; we spend time and effort nurturing those leads to become customers; then we rely on closed-loop reporting to tell us how we did. have a story for you.

HUBSPOT | TUESDAY, JUNE 5, 2012

[Hubspot, SERP] 6 SEO Tools to Analyze Your Site Like Google Does

You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. SEOmoz also provides its subscribers with a vast array of resources including access to webinars, videos, and guides. 5) HubSpot's Page Grader. and a Google bot! 1) Webmaster Tools. Plus, it's free and works for mobile sites! Yikes.

HUBSPOT | THURSDAY, MAY 10, 2012

[Hubspot, SERP] How B2B Marketers Can Succeed on the 6 Big Social Networks

Use this to drive traffic back to your blog from LinkedIn! 3) Promote new content with company status updates. At HubSpot, we update our LinkedIn company status 4 times a day, each time publishing either a new blog post, or a lead generation offer. That way we can, you know, drive traffic to our website and generate leads.

HUBSPOT | TUESDAY, APRIL 10, 2012

[Hubspot, SERP] How to Track, Analyze, and Improve Your SEO Strategy

Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. For this post, I'm going to show you how we do it using HubSpot's software. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool. The thing is.

HUBSPOT | MONDAY, MARCH 19, 2012

[Hubspot, SERP] Your Topmost Misguided Myths About PPC. BUSTED

The problem is, too many marketers don't have the balance of paid vs. organic right, and they rely heavily or entirely on paid search to drive traffic and leads to their website -- instead of using tactics like business blogging , building their inbound link profile, and increasing social media activity. Connect with HubSpot right?

HUBSPOT | FRIDAY, MARCH 2, 2012

[Hubspot, SERP] Deconstructing the Qualities of High Quality SEO Links

As HubSpot co-founder Dharmesh Shah explained about the importance of outbound links in 2007, links make the internet world go round, so it would make sense for Google to incentivize a behavior that helps it deliver more meaningful results -- outbound linking -- by giving even a little love to sites that provide them. Connect with HubSpot

WEBBIQUITY | THURSDAY, MARCH 1, 2012

[Hubspot, SERP] Best Cool SEO Tools of 2011

Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. Challenges in Automated Traffic Reporting by The Daily SEO Blog. SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity. Need to analyze the optimization status of an existing website?

SEO remains the most cost-effective way to drive website traffic. Sure-Fire Signs Your SEO Sucks by HubSpot Blog. ” he notes that the situation is actually worse than that, as SERPS become increasingly cluttered with maps and the like, and more people try to get into the search field. But SEO is changing.

In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Otherwise, you’ll be cannibalizing your ability to rank well in Google’s SERPs. They should focus on value, solving problems and convenience.

Conversion forms convert traffic into leads. SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine. Traffic - The visitors to your site. Traffic Rank - The ranking of how much traffic your site gets compared to all other sites on the internet. Directory and Dmoz.

HUBSPOT | THURSDAY, DECEMBER 8, 2011

[Hubspot, SERP] 7 Sure-Fire Signs Your SEO Sucks

Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts. Connect with HubSpot Signs Your SEO Sucks, and How To Fix It. 1.) Your SEO wins are short-lived. 90s SEO is not on that list.

HUBSPOT | MONDAY, DECEMBER 5, 2011

[Hubspot, SERP] 7 Silly Google+ Business Page Mistakes to Fix NOW

If you don't register for Direct Connect , you won't be eligible to get found in SERPs and added to searchers' Circles simply by querying +YourName, nor will your Google+ business page posts appear in search engine results. Connect with HubSpot Silly Google+ Page Mistakes to Avoid. 1.) Not posting consistently. Poor use of photos.

HUBSPOT | TUESDAY, NOVEMBER 29, 2011

[Hubspot, SERP] 4 Critical Ways Google+ Is Changing Search

Google+ photos and bylines are beginning to appear next to content in search results, and searchers who click through via the photo or byline are sent to a SERP that delivers only content authored by the owner of that Google+ account that's related to the original search query. Connect with HubSpot

WEBBIQUITY | MONDAY, NOVEMBER 28, 2011

[Hubspot, SERP] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

by MediaPost SearchBlog Social media sites now drive more traffic to many popular sites—including Comedy Central, NFL.com and Netflix—than Google does. Their social media traffic ranged from 4% to 9% of total traffic. Or that 73% of U.S. Or which four cities rank ahead of Seattle and San Francisco as the “most networked?”

HUBSPOT | WEDNESDAY, NOVEMBER 23, 2011

[Hubspot, SERP] 11 Ways to Totally Screw Up Your Inbound Marketing

If you don't create content that is helpful to real life people, you'll lose ranking positions, traffic, and leads fast because no one will link to you, share your content, or convert on your landing page. Connect with HubSpot There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. You know why?

Others were punished severely in the SERPs for grey and black hat tactics. In the beginning of the year, JC Penney and Overstock saw dramatic falls from page one of the SERPs when Google punished them for getting links to product pages from irrelevant sites. Connect with HubSpot This update affected a whopping 12% of searches.

HUBSPOT | THURSDAY, NOVEMBER 17, 2011

[Hubspot, SERP] The Ultimate Guide for Mastering Long Tail Search

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Better quality traffic and higher conversion rates. Content targeting unicorn costumes for kids , for example, will receive more relevant traffic than content targeting unicorn costumes.

HUBSPOT | WEDNESDAY, NOVEMBER 9, 2011

[Hubspot, SERP] Confessions of a Content Marketer

Content marketers care too much about traffic. Don’t get me wrong, inbound marketers want to see those traffic numbers climb, and content marketing is one way to make that happen. But site traffic is just one measly metric. Connect with HubSpot If you build it, they will come. They will come…won’t they?

HUBSPOT | MONDAY, SEPTEMBER 26, 2011

[Hubspot, SERP] 7 SEO Twitter Tips to Rank Better in Search

Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found. Connect with HubSpot Lior also advises for the MA in political science department at the Tel Aviv University. Use Your Real Name Wisely.

HUBSPOT | MONDAY, AUGUST 22, 2011

[Hubspot, SERP] 6 Steps to Creating a Successful SEO Strategy

Create a monthly dashboard using Excel or a web analytics package so you can monitor how much traffic comes to your website from organic search. It's about time your business started taking advantage of SEO to increase organic traffic. Connect with HubSpot Step 1: Make a List of Keywords. Step 2: Build Keyword-Focused Pages.

Pay-Per-Click (PPC) is an excellent way for ecommerce companies to stimulate their competitiveness for traffic from specific keywords moving through search engines. Highly placed organic results typically receive the highest amount of traffic of any position on the Search Engine Results Page (SERP) – by far.

HUBSPOT | FRIDAY, JUNE 10, 2011

[Hubspot, SERP] 5 Ways Inbound Marketing Drives B2B Ecommerce

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Drives more qualified traffic to your site via better search engine results. The higher you rank on the SERPs, the more likely you are to “get the click.” Connect with HubSpot

Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page). From HubSpot's 101 Marketing Charts Report ). 3.

HUBSPOT | SUNDAY, FEBRUARY 27, 2011

[Hubspot, SERP] Google Changes Algorithm to Punish Content Farms

At HubSpot , we are huge advocates of creating content as a way to educate customer, increase reach engine traffic, and improve lead generation. As a marketer, you no longer have to compete with low-quality scraper sites and content farms for high results on the SERP (Search Engine Results Pages). Connect with HubSpot

HUBSPOT | FRIDAY, JANUARY 14, 2011

[Hubspot, SERP] 3 Meta Description Mistakes You Might Be Making

Getting on the first page of the Search Engine Results Page (SERP) is a great first step, but as research has shown your placement on the page also has an incredible effect on the amount of traffic you drive to your site. Connect with HubSpot The Often Misunderstood Meta Description. Think about it for a second.

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. Drives extremely qualified traffic to specific pages. Connect with HubSpot Provides better opportunity to rank for more relevant keywords. 2.

HUBSPOT | MONDAY, MAY 24, 2010

[Hubspot, SERP] SEO Is Evolving: What Should Your Business Do Now?

Search engine results pages (SERPs) have begun to include not just organic and paid (PPC) listings, but also real-time search results from entities such as micro blogs and Twitter. This credibility leads to more traffic, more leads, and, most importantly, a better bottom line. Why or Why not? Is search engine Page Rank important?