Pinch believes that a woman's purse is sacred. Anything she stows in her bag should be pretty and practical. For twelve years, Pinch has been pushing the boundaries of personal care, crafting innovative emergency kits that redefine what it means to be prepared. In turn, over two million women have made a place for Pinch Provisions in their purse, and it has been Pinch's honor and privilege to be there for them…IN A PINCH®.