Nille Svensson — Stockholm, Sweden

"I tend to be very alone in my creative process (though that is something I want to try to change). I find that I often don’t know what I’m on about until quite late in the process and therefore I often have a problem in communicating to others through sketches and meetings what’s going on. With that kind of attitude, it is hard to be a team player."

When Nille Svensson worked together with a partner under the name Sweden Graphics, the name was chosen as a way of avoiding the task of coming up with a name. It was simply a blunt description that turned into a company name. When he decided to go out on his own, he again came up with a kind of “shop front” name – to erase his personal identity from his work as a way of separating his personal from his professional life.