The Baltimore Ravens Travel To Pittsburgh To Take On AFC North Rival Steelers On “Sunday Night Football”

Coverage Begins with Football Night in America at 7 p.m. ET Sunday Night Football Extra to Live Stream Ravens-Steelers on NBCSports.com

NEW YORK – November 15, 2012 – The AFC North leading Baltimore Ravens (7-2) travel to Pittsburgh to take on the Steelers (6-3) on Sunday Night Football. Coverage begins with Football Night in America at 7 p.m. ET on NBC.

Calling Ravens-Steelers is six-time Emmy Award-winner Al Michaels (play-by-play), in his 27th season as the voice of the NFL’s premier primetime package; 13-time Emmy Award-winner Cris Collinsworth, who has won the Emmy for Outstanding Event Analyst in each of his three seasons in the Sunday Night Football booth; and sideline reporter Michele Tafoya, who, last year in her first season with SNF, won the inaugural Emmy Award for Outstanding Sports Reporter.

Football Night in America is hosted by 23-time Emmy Award-winner Bob Costas, who will report from Heinz Field in Pittsburgh, PA. Costas will be joined on site by Michaels, Collinsworth and Hines Ward, the former Pittsburgh Steelers wide receiver and Super Bowl MVP.

Dan Patrick co-hosts Football Night from NBC’s Studio 8G at 30 Rockefeller Plaza. Patrick is joined by Super Bowl-winning head coach Tony Dungy, two-time Super Bowl winner Rodney Harrison, Peter King of Sports Illustrated, and Mike Florio of Pro Football Talk on NBC Sports Network and NBCSports.com. Carolyn Manno will report on Colts-Patriots, from Gillette Stadium in Foxboro, Mass.

In addition to the weekly Sunday Night Football and Football Night in America broadcasts, NBC Sports Group’s NFL coverage also includes digital content and social media extensions that are available online, as well as NFL-related shoulder programming available on NBC Sports Network.

SUNDAY NIGHT FOOTBALL EXTRA

SNF EXTRA: For the fifth consecutive season, the entire Sunday Night Football schedule is streamed live on NBCSports.com. The video stream originates directly from NBC’s broadcast of SNF, and will include additional camera angles and interactive features.

Sunday Night Football Extra employs a full HD-quality player, which includes a draggable picture-in-picture feature for any of the online-only cameras, plus full DVR functionality allowing the user to pause, scroll back-and-forth, and review plays in slo-motion.

SNF Extra includes expert analysis, including fantasy tips from Rotoworld fantasy experts as well as in-game chats and analysis from Mike Florio. Additionally SNF Extra employs online-only in-game analysis from the Sunday Night Football and Football Night in America teams.

SUNDAY NIGHT FOOTBALLALL-ACCESS. ALL SEASON LONG: For the third straight season, NBCSports.com is providing a destination for fans dedicated to behind-the-scenes content of Sunday Night Football. SNF All-Access includesexclusive photos of the Sunday Night Football production, look-ins on SNF production meetings, Michele Tafoya interviews with key NFL players and a weekly notebook and conversations with SNF talent.

“THE SUNDAY NIGHT FOOTBALL”: This season NBC Sports introduced “The Sunday Night Football”, a custom made football from Wilson, which travels with the SNF crew all season long. Fans of SNF on Facebook and Twitter can keep up with “The Sunday Night Football” on the SNF Facebook page, follow its path through each city and recommend where it should visit while in town. At the end of each SNF game, “The Sunday Night Football” is signed by the player(s) of the game. Photos, video and stories around “The Sunday Night Football” and its travels live on Facebook, Twitter and SNFAllAccess.com all season long.

SNF ON TWITTER: twitter.com/SNFonNBC – For the first time ever, Michele Tafoya will be doing live video tweets from@SNFonNBC on the sideline exclusively for the SNF social media platforms, providing fans extended real-time content from Michele’s unique sideline perspective. Using tweets, twitpics and twitvids @SNFonNBC provides unique content with SNF talent, production crew and NFL players.

Each week @SNFonNBC will promote a guest player who will live tweet during the Sunday Night Football broadcast. On Sunday, November 18, former Ravens LB Peter Boulware @pboulware will be the guest player. The tweets from the guest player will automatically be pulled into the SNF Extra Player.

SNF ON INSTAGRAM: Going into its second season, Sunday Night Football gives the SNF fan a look at photos through the filters of Instagram. Fans get a look inside the production trucks, the locker rooms, on the field and around the city. Fans also have the opportunity to submit photos through Instagram using #SNF that will automatically be curated into a special Instagram tab on the Sunday Night Football Facebook page.

SNF ON GETGLUE: For the second season in a row, fans can check into each SNF game onGetGlue. Fans watching Sunday Night Football at home have the opportunity to win weekly SNF-themed stickers and chances at real-world prizes by checking into SNF on GetGlue every Sunday night.

PRO FOOTBALL TALK ON NBC SPORTS NETWORK WEEKNIGHTS, 5 P.M. ET

Mike Florio, who created the innovative, NFL-focused web destination ProFootballTalk.com, hosts the new NBC Sports Network television program Pro Football Talk. The one-hour show airs weeknights at 5 p.m. ET every Monday through Friday. Pro Football Talk is co-hosted by Erik Kuselias.

Pro Football Talk features concentrated NFL insight from Florio and other experts from around the league. Florio and Kuselias will regularly welcome a roster of NBC Sports football commentators, including Rodney Harrison, Hines Ward, Doug Flutie, Ross Tucker, Amani Toomer, and Peter King, among others. In addition to deep diving on the most topical NFL stories of the day, Pro Football Talk will also touch on injuries, fantasy football and officiating.

SUNDAY NIGHT FOOTBAL IS PRIMETIME TELEVISION’S NO. 1 SHOW

Sunday Night Football is the No. 1 show of the primetime television season among viewers, households and all key adult and male demographics. Additionally, SNF ranks No. 4 among all primetime programs for women 18-34 and No. 6 among women 18-49. This marks the second consecutive season that Sunday Night Football is the No. 1 show of the primetime television season. Last season marked the first time a sports series was the No.1 show of the primetime television season

NBC’s 10-week (11 games) household rating of 12.8/20 and 21.2 million viewers is on pace with 2011 (12.9/20, 21.3 million) and 2010 (12.8/21, 21.3 million), and are the first three primetime NFL seasons to average more than 21 million through the first 10 weeks of the season since 1994-1996 on ABC.

Sunday Night Football Through 10 Weeks

YEAR

Viewers 2+ HH Rating/Share

2012

21.2 million, 12.8/20

2011

21.3 million, 12.9/20

2010

21.3 million, 12.8/21

2009

19.8 million, 12.0/19

2008

16.2 million, 10.0/16

Last Week’s Texans-Bears Draws 20.9 Million Viewers: Sunday’s game on NBC, in which the Texans beat the Bears 13-6, drew 20.9 million viewers, equal to last year’s Week 10 SNF game (20.9 million for Patriots-Jets).

Sunday Night Football was the No. 1 primetime program of last week among ABC, CBS, NBC and Fox in total viewers; adults 18-34, 18-49 and 25-54; men 18-34, 18-49 and 25-54; kids 2-11 and teens 12-17.

2012 SUNDAY NIGHT FOOTBALL

NBC will broadcast 19 primetime NFL games during the 2012 season, highlighted by: the Super Bowl Champion New York Giants hosting their division rivals the Dallas Cowboys on NFL Kickoff 2012; storied rivalries such as Steelers-Ravens, Eagles-Cowboys, and Giants-Eagles; two games featuring Peyton Manning with his new team the Denver Broncos – hosting the Pittsburgh Steelers on the first SNF game of the season, and the New Orleans Saints in Week 8; and NBC’s first Thanksgiving night game, featuring New England Patriots at the New York Jets.