MKTG2212 – Retail Management

Credits:

3 (3/0/0)

Description:

Class emphasis is on the strategic decisions made by retailers and how those decisions impact how, when, where and in what quantities customers will buy. Emphasis is also on hands-on application of the theories and principles introduced in class. Topics include using professional retailing terminology, analyzing environmental influences and identifying how retailers can appropriately respond to those influences as they make operational decisions such as site selection, determining merchandising practices, managing inventory and determining pricing strategies.