Structured Content: Today's Best Practice

Structured Content: Today's Best Practice

With the proliferation of channels and devices, we can no longer create ad hoc content and recraft it over and over again.

Structured content is content that follows a pattern, making it easy for authors to create and computers to process. It saves time, improves quality, and supports dynamic assembly and delivery of content to all channels. Structured content is critical to successful chatbots, intelligent assistants and AI.