The tag along

Norrlands Guld

Following up their recent “social beer” and the quest for togetherness, Swedish Brewery Norrlands Guld goes online to get people offline. Tapping into Budweiser’s Grand Prix-winning campaign “Tag Words”, we simply bought ad-words that popped up when people went searching for the phrases high-lighted in Budweiser’s campaign. Here - the hijacking ads reminded people that the best place to search for beer is in the real world: and preferably a Swedish Bar near you. Cheers bud!