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Brazil‘s Caring Capitalist

JUNE 15, 2005

Here is an excerpt from the 14′ video:

PETER MARTIN: The SEMCO philosophy is that a lot of what managers normally do shouldn’t be done?

RICARDO SEMLER: Absolutely I would say that maybe 30% of people’s time is spent trying to understand why people make more than they do, how come people came late, why weren’t you at the meeting, can you do this by Wednesday at 6 o’clock, and it’s all very silly and there’s an enormous waste and of course at a certain point in time people just sort of dumb down and they say, you know, “This is too much work, what do you want me to do, I’ll just do my nine to five thing, I’ll learn how to survive in this environment.