But when shit like this happens I'm always amazed that a company of this size could be quite so fucking stupid. There must have been a million meetings about these trainers and never once did anyone raise any concern.
They're not guilty of racism, just idiocy.

"If Adidas are pulling this then it's probably only because they've woken up and realised the implicit statement here, that we are are all slaves shackled to our pursuit of material goods, doesn't reflect well on their business model."

Also, the appropriation of reboot* by marketing bods should have died son after 'cyber'. Although cyber seems to be a current favourite of government when it wants to ramp up general fear levels a little, so maybe we'll see stuff like 'rebooted terrorism policies' or 'rebooted jail sentence' become common phrases.