Can be helpful to put snapshots of all these products together in one document where you can compare them all together in one look.

How consistent are they, any noticeable big variations?

Are you using design assets or graphics in the same way across multiple items? Any similarities?

How are you using fonts and typography across these items? Any similarities?

Is the logo being implemented in the same fashion across these items?

2. Break apart all your designs into your pervious inventory

Take all the common and uncommon design elements and list them out as individual items.

List out the colors used, fonts, textures or imagery, logo usage, etc

Document this all to assist in creating a brand system for the next steps.

3. Create a brand system and guidelines for how to use them.

* Keep in mind during this step that you will want guidelines in this document to reference design files and assets moving forward.

Figure out what elements worked from previous research. If these elements worked and were implemented in a consistent way, you could create a new guideline on how to use these on new designs.

Did anything not work? You can create guidelines of what NOT to do on future designs

List out all the various fonts and use of for your brewery or beer brands

List out all the various logos and how they should be used.

If imagery is being used, what style is it in? This is ideally consistent and should be implemented in the same fashion on visuals.

Maybe you need to do a redesign of your branding if it is not strong? If you do, you can take successful elements from your previous work and use them in new designs and in a new brand system.

Organize your files!!

In creating your new brand system and guidelines, create references to actual design asset files to make it easier to use in the future.

Having organized design assets will make life much easier moving forward and can save you a lot of time AND consistency.

Don’t have to spend time looking for files.

Oh, that logo is on my home computer, NOPE

I don’t have that specific font available for you, use something close, NOPE.

If any of your team or designers need to do work for you, these assets will be easy to pick up and start using.

While you’re at it, you can create a list of vendors that provide production for your products. This can help if you ever need to maintain consistency or if you ever need to roll out a full brand redesign or refresh. Go back to episode 4 with Jason Roberson to hear more about doing this.