Linkedin Company Page Do's And Don'ts For Long Island Advertising

By Paula Hess

If you're a business owner, you should have a LinkedIn company page as well. While it's likely that you already have a user account on this site, perhaps your business hasn't been given the attention it needs on said site. This is where company page creation comes into play, and it's worth noting that it pays off when the effort is put forth. Here are some of the do's and don'ts that will help for the sake of Long Island advertising.

To create the best LinkedIn company page - and authorities on marketing like fishbat will say the same - you should include as many details as possible. Everything from a company logo to location information should be present. The more insight that you can offer, as far as your company is concerned, the more interest you stand to build among visitors. This is just one of the many tips that will help you get the most out of your company page.

Consistency is key when it comes to LinkedIn company page development, too. One of the ways to be consistent is by publishing similar content on your LinkedIn page that you would on any other social media platform, Facebook and Twitter included. You should also use the same branding materials, such as company logos and fonts, across all platforms. This will allow everything to appear uniform, which is essential from a branding perspective.

Now let's discuss a few things to avoid when creating and maintaining a LinkedIn company page. To start, don't forget that all types of content perform at different levels. Video may be ignored, but you'd be surprised by the amount of engagement it yields compared to text and photos. In fact, video may be your best-performing content type, depending on what your business entails. By utilizing a variety of media, your LinkedIn company page will perform better.

What if content isn't routinely published on your LinkedIn company page? If this proves to be the case, it can result in said page taking a substantial hit from a relevance standpoint. Content is one of the driving forces on social media, which means that new posts, entries, and the like should be sent out. Even if a company page is updated every few days per week, provided the content is valuable, rest assured that a positive impact will be made.

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