Junior - Spring Semester (15 hours)

Senior - Fall Semester (15 hours)

COM 400 Communications Research — 3

COM 481 Advertising Campaigns — 3

Core Courses — 6

Elective — 3

Senior - Spring Semester (15 hours)

Com 417 Issues and Perspectives in Comm. — 3

BCC — 3

Electives — 9

Course sequence information is provided for sample purposes only. Students should consult with their academic advisor about their individual plan for course registration and completion of program requirements.

Course Descriptions

COM 101 - Survey of Communication(3 hours)Provides an overview of the nature, functions, and responsibilities of the communication industries in a global environment with an orientation toward the Department of Communications current disciplines.

COM 204 - Audio Production(3 hours)Study and practice in the operation of basic audio production equipment. Production techniques and production criticism. Prerequisite: COM 101, 201; or consent of instructor.

COM 209 - Forensics(1 hour)Research and performance laboratory for students who participate in intercollegiate and community speech activities. Repeatable to a maximum of 6 credit hours. Prerequisite: COM 103; consent of Forensics Director.

COM 265 - Ethical Issues in Sports Communication(3 hours)Com 265 is a course than analyzes the ethical issues that are prevalent in sports today. Prerequisite: COM 101 and COM 160

COM 291 - Topics in Communication(1-3 hours)Topics of special interest which may vary each time course is offered. May be repeated under different topics. Topic and prerequisites stated in current Schedule of Classes. Prerequisite: sophomore standing.

COM 303 - Rhetorical Perspectives in Organizational Communication(3 hours)Gen. Ed. Rhetoric is the strategic use of symbols to generate meanings. Studying rhetoric examines how people are coordinated via discourses thereby producing critical interpretations of how, when, and why discourses are effective and persuasive. Organizational rhetoric is the strategic use of symbols to influence the thoughts, feelings, and behaviors of audiences important to the operation of organizations. The course focuses on rhetorical perspectives in five typical and recurring organizational contexts: identity rhetoric, issues rhetoric, risk rhetoric, crisis rhetoric, and rhetoric for internal audiences. We will emphasize the ethical dimensions of organizational communication during the strategic use of discourse. Prerequisite: COM 103; junior/senior standing; COM 292 or consent of instructor

COM 314 - Introduction to Video: Studio Production(3 hours)Television production techniques, theories, and fundamental skills as applied to studio production and COM 335. May be taken concurrently with Com 335 only with consent of instructor. Prerequisite: COM 101, 201, 203, 204; or consent of instructor.

COM 330 - Communication Law and Ethics(3 hours)Laws covering all the media; libel, privacy, copyright, and intellectual property; federal and state laws; unique broadcast and Internet regulations; nexus between the legal and the ethical in the practice of journalism. Prerequisite: junior standing.

COM 335 - Introduction to Video: Field Production(3 hours)Use of portable field video production techniques (ENG/EFP) and post-production editing facilities for a variety of assignments in news, feature, and television commercial production. Aesthetics, visualization, and societal impact of the medium. May be taken concurrently with COM 314 only with consent of instructor. Prerequisite: COM 101, 201, 203, 204 or consent of instructor.

COM 386 - Media, Race, & Gender(3 hours)Gen. Ed. CDCore Curr. WIAn examination of the historical and current media portrayal and involvement of women and ethnic minorities indigenous to America, with special emphasis on the growth and development of minority media and media systems. Prerequisite: Junior standing.

COM 393 - Small Group Communication(3 hours)Examines theory and research in small group communication in the context of the organization. Prerequisite: COM 103, 292; or consent of instructor.

COM 394 - Communication and Conflict Management(3 hours)Furnishes learners with an understanding of the nature, purpose, and function of conflict and communication rules and strategies for managing and resolving conflict. Prerequisite: COM 103, 292, or consent of instructor.

COM 396 - Communication and Organizational Change(3 hours)Examines the use of communication technology in organizations and the range of factors which foster the need for organizational change. Furnishes an understanding of how to analyze and diagnose organizational problems and situations and identify and evaluate communication-relevant change management strategies. Prerequisite: COM 103, 292; or consent of instructor.

COM 400 - Communications Research(3 hours)Research procedures commonly used in communications research, including qualitative and quantitative methods. Emphasis on sampling data collection and analysis. Not open to students with credit in COM 440. Prerequisite: COM 101, 300; minimum of 45 credit hours.

COM 409 - Advanced Screenwriting Workshop(3 hours)Core Curr. WICreative writing workshop in screenwriting taught by English faculty member in collaboration with professionals in the entertainment industry. Cross-listed with ENG 409/509. Repeatable to a maximum of 6 hours. Prerequisite: COM 101; 201 or 202; and consent of instructor

COM 414 - Advanced Video: Studio Production(3 hours)For students entering broadcasting. Preparation and development of television programs; emphasis on creative formats and uses of the camera, sound, music, lighting, and graphics. Development of production and critical skills. This course may be taken concurrently with COM 435 only with consent of instructor. Prerequisite: COM 101, 201, 203, 204 and 314; senior standing.

COM 416 - Researching Communication in Organizational Culture(3 hours)Core Curr. WIIntroduces students to the use of qualitative methods of data collection aimed at understanding the relationship between organizational culture and communication. Methods include interviewing, field observations, and analysis of organizational websites and documents. Prerequisite: COM 103, COM 292, and junior status; or consent of instructor

COM 435 - Advanced Video: Field Production(3 hours)Advanced work in portable video communication systems and electronic editing. Exploration of various media applications and individual style of exposition. Video communication and societal effects. This course may be taken concurrently with COM 414 only with consent of instructor. Prerequisite: COM 101, 201, 203, 204, and 335.

COM 438 - Public Relations in A Global Environment(3 hours)Public relations theory and practice in conjunction with cultural, geographic, and historic components of international practice of the profession. International media-public relations exchange and international public relations. Prerequisite: COM 101, 201, 219; ENG 101.

COM 450 - Electronic Media Programming and Promotion(3 hours)Acquisition, distribution, and evaluation of radio and television program content across various electronic media platforms. Application of programming and promotion strategies to specific situations. Prerequisite: COM 101, 203; senior standing; or consent of instructor.

COM 490 - Independent Study(1-3 hours)Individual creative research into various problems and aspects of the mass media. Requires application (available in Department Chair's office). May be repeated for a total of six hours. Prerequisite: junior standing and consent of instructor.

COM 491 - Topics in Communication(1-3 hours)Topics of special interest which may vary each time course is offered. May be repeated under different topics. Prerequisite: senior standing.

COM 492 - Seminar in Communication(1-3 hours)Advanced study and/or work in performance, production, historical, critical, and theoretical aspects of communication. May be repeated under different topics, for a total of three semester hours. Prerequisite: junior standing.

COM 494 - Communication Expedition(1-3 hours)Students travel to observe professional communication and/or to engage in creative production making use of the resources of the particular location. Advanced study and/or experiences in communication settings. May be repeated under different topics for a maximum of 9 hours credit. Topics, destination, and prerequisites stated in current Schedule of Classes.

MTG 150 - Marketing in A Dynamic World(1.5 hours)Introduction to various marketing careers as they relate to key issues in marketing; new product development, advertising, customer service, marketing research, public relations, distribution/logistics, professional selling and retail management. An emphasis is placed on experimental learning and the development of presentational, team building, and other marketing-related skills. Prerequisite: freshmen or sophomore standing only; or consent of department chair.

MTG 188 - Exploring the Supply Chain(1.5 hours)Students develop a broad understanding of the contribution that supply chains make to global business practice. The course includes first-hand observation of supply chain activities, instruction in supply chain concepts, and exploration of potential jobs and careers in supply chain management.

MTG 304 - Professional Selling(3 hours)Selling-buying process. Selling strategies from the perspective of a professional customer problem-solving approach. Practical exposure to selling concepts, problems, and techniques in a variety of selling situations. Prerequisite: 42 credit hours.

MTG 315 - Principles of Marketing(3 hours)Elements of a comprehensive marketing plan and their interrelationships. Determination of product, pricing, promotion, and channel strategy: analysis, planning, and control of marketing strategy in a socially and ethically responsible manner. Emphasis on improving decision making in a dynamic external environment. Prerequisite: Junior standing or 42 credit hours and Foster College of Business major

MTG 330 - Financial Services Marketing(3 hours)Examination of the increasing use of marketing techniques in the financial services industry and the changing environment of financial services. Course is structured around the core marketing principles of buyer behavior, segmentation, product development, distribution, pricing, and promotion, as well as topics such as relationship marketing, customer loyalty, and technological developments. Designed for students with an interest in banking, insurance, securities, and other financial services industries. Cross-listed with FIN 330. Prerequisite: FIN 322, MTG 315.

MTG 341 - Marketing Research I(3 hours)Systematic gathering, recording, and analysis of data related to marketing of goods and services. Choice of research design, methods of data collection, survey sampling, analysis and interpretation of data, and preparing the research report. Prerequisite: QM 262 or consent of department chair; MTG 315.

MTG 350 - Consumer Behavior(3 hours)Behavioral science concepts applicable to the understanding of consumer decision making: personality, perception, and group and cultural influences. How these concepts can be used to develop more effective marketing strategies. Prerequisite: MTG 315.

MTG 355 - Sports Marketing(3 hours)Survey course designed to acquaint students with the specific application of marketing concepts in the field of collegiate and professional sports. Students will learn what sports marketing is, what it is intended to do, and what is involved in creating and implementing an effective sports marketing program. By the end of the course, students will understand the various components of sports marketing and how these work in concert with the environmental factors. Prerequisite: MTG 315.

MTG 360 - Product and Price Strategy(3 hours)Managerial aspects of pricing and product policies and strategies. Methods used and factors considered in developing and updating product line and pricing decisions in industrial and consumer products. Pricing and product line objectives, product planning and evaluation, establishing product line distribution, environmental factors affecting product and pricing strategies, and quantitative aspects of product line and pricing decisions. Prerequisite: QM 262, MTG 315.

MTG 388 - Global Supply Chain Management(3 hours)Examines the theories and practices used to plan, organize, and control exchange relationships in a global context. The approach will go beyond viewing exchange relationships from a strictly physical sense (movement of goods and services) to focus on the interaction between trading partners and how firms are using channel strategies to gain a competitive advantage. Prerequisite: MTG 315

MTG 391 - Social Media Marketing(3 hours)Explores the game changing nature of social media and its impact on traditional marketing activities. Social media allows customers to interact with each other and the brands that they use on a daily basis in new ways. These advances/changes/disruptions may have profound influences on all marketing activities from product development through promotion. Course includes review of word-of-mouth-marketing and study of tools for shaping marketing activities surrounding emerging media (e.g., social networking sites, wikis, multimedia sharing sites, blogs, and virtual worlds). Prerequisite: MTG 350 and MTG 381

MTG 394 - Supply Chain Tools and Techniques(3 hours)Prepares students for work as supply chain professionals by giving them familiarity with the dominant terminology, tools, and approaches used in supply chain management. Cross-listed with M L 394. Prerequisite: MTG 315; BMA 353

MTG 400 - Topics in Marketing(1-6 hours)Topics of special interest which may vary each time course is offered. Topic stated in current Schedule of Classes. May be repeated, for up to 6 hours credit in nonredundant topics. Prerequisite: MTG 315, junior standing, and consent of department chair.

MTG 404 - Advanced Professional Selling(3 hours)Advanced study of professional selling techniques focusing upon specific knowledge areas and skills that contribute to competitive advantage, long-term customer relations, and customer satisfaction. Emphasis is placed upon students developing functional sales experiences, both individually and in group settings. Prerequisite: MTG 304.

MTG 405 - Strategic Advertising Cases(3 hours)In-depth, strategic perspective on advertising management. Students will learn how to manage, facilitate, and direct the advertising function. A special emphasis will be placed on developing advertising strategies. The case method will be used with real-world situations. Prerequisite: MTG 315.

MTG 420 - Business Marketing(3 hours)Comprehensive examination of nature, structure, and distinguishing characteristics of marketing to and between organizations. Unique aspects of organizational decision-making and buying from the seller's perspective. Exploration of requirements to manage strategy development, interfirm relationships, e-commerce, and innovation processes in firms marketing to organizations. Prerequisite: MTG 315 or consent of department chair.

MTG 441 - Marketing Research II(3 hours)Students consult an area business on marketing research projects addressing the firm's problem areas. Emphasis on practical use of concepts and tools presented in MTG 341. Prerequisite: MTG 341.

MTG 492 - Independent Study Or Research in Marketing(1-3 hours)Studies or research undertaken by well-qualified, advanced students under the guidance of a faculty member. Prerequisite: consent of department chair.

MTG 493 - Experiential Learning in Professional Sales(1-3 hours)Advanced marketing or sales student experience in the field of professional selling. Both practical and academic components are included. The practical component will often take the form of an in-depth study of a sales-related topic, an experience in sales with a company, a research project, a sales simulation, or a blend of these or other elements that will be tailored to each individual student's needs. Repeatable up to 3 hours. Prerequisite: Permission of department chair; MTG 304.

MTG 644 - Professional Selling & Sales Management(3 hours)Students will study professional selling from the perspective of both the salesperson and the sales manager through readings, class discussion, presentations, and role plays. As a result, students will become familiar with and practiced in the professional sales process as well as further develop their understanding of several universal management functions.

MTG 658 - Topics in Marketing(3 hours)Topics of special interest which may vary each time the course is offered. Topic stated in current Schedule of Classes.

MTG 660 - Readings in Marketing(1-3 hours)Individual readings for qualified students, under the guidance of a member of the faculty. Repeatable to a maximum of 3 credit hours. Prerequisite: consent of instructor and director of graduate programs.

MTG 688 - Supply Chain Management(3 hours)Supply chain management consists of all stages involved in directly or indirectly fulfilling customer requests. This course will examine all aspects of the supply chain i.e., interactions between manufacturers, suppliers, transportation agents, retailers, and customers. Special emphasis is placed on managing flows of information, products, and funds between organizations and throughout the open system.

Bradley Core Curriculum

The Bradley Core Curriculum exposes all students to the requisite range of knowledge, skills and perspectives that prepares them for further learning and guides them on the path of continued growth to facilitate their success and fulfillment in a changing, complex world. In essence, the Bradley Core Curriculum lays the foundation for a lifetime of intellectual development.

More specifically, the Bradley Core Curriculum advances Lydia Moss Bradley’s intent that the university “furnish its students with the means of living an independent, industrious and useful life,” by equipping them with a common set of attributes, understandings and tools to:

Make connections between thoughts, ideas and people through more emphasis on collaboration, critical thinking, decision-making and inquiry across disciplines and cultures;

Become better communicators with the integrative, reflective and multidisciplinary mindset necessary in today’s global society; and

Embrace the flexibility of a customizable Bradley Experience by pursing the subject areas that best support or complement their individual interests, abilities and future plans.

Core Learning Outcomes

The Bradley Core Curriculum was designed to help students achieve specific Core Learning Outcomes that span all aspects of the program.

Critical and creative thinking. Bradley graduates will think critically, independently and creatively, and will employ evidence-based decision-making to solve problems and build new knowledge.

Effective communication. Bradley graduates will be effective oral, written and non-verbal communicators as well as active readers and listeners.

Advertising

The Bradley Advantage

As a Bradley advertising major, you learn how to communicate with diverse audiences. The program gives you tools to design campaigns and measure their effectiveness. To complete your education, you and a team of classmates design an advertising campaign for a local business or nonprofit. The winning team earns a trip to visit the New York City headquarters of international advertising agency BBDO. Beyond the classroom, you can participate in Bradley’s award-winning speech team, intern at advertising agencies and corporate sales divisions, or enter competitions through Bradley’s American Advertising Federation chapter.

Successful Outcomes

Bradley’s advertising program successfully prepares you to enter the workforce or continue your education. In recent years, almost all advertising students found jobs or enrolled in graduate school within six months of graduation. They’re working at places such as CDW, Target, Agri-AFC, McDonalds, advertising agencies and MGM Studios. Others are attending graduate school at Ball State University, Northwestern University and the University of Illinois.

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Peoria & Bradley

Bradley and Peoria share much in common — a diverse population, world-class research facilities, outstanding fine arts and entertainment, and a great sense of community. This bond provides our students with unique opportunities for internships, class projects and research.