I’m not sure how I feel about the name change, but I do know how I feel about the shady responses that have since filled my Twitter timeline: amazing. Everyone from Burger King to Netflix has joined in on the fun.

Burger King is now Pancake King and even has a stack of hotcakes as their Twitter header.

While I would guess that the name change isn’t permanent, consumers have given extremely mixed reviews to the publicity stunt. Some people are super into the idea and have already run into IHOb to grab a burger…. for breakfast.

Currently in IHOP and half the people here are eating burgers at 10:30am is this a simulation