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Conversion Optimization

Whether your marketing landing pages are hosted on the same domain as your website or live on a separate domain, there are a few best practices that you should follow to make sure you’re accurately tracking landing page performance, conversion, and attribution. In almost any industry, companies use dedicated marketing landing pages to drive traffic […]

The word “goal” is all about aiming for good, positive objectives. I’m sure most of us can relate to those feelings during resolution time right now. In the world of website analytics, goals are more specifically about conversion counts, averages, and rates relating to how successful a site visit was. Those conversions represent your most […]

Google Optimize just added a new, highly-requested feature called Custom Objectives that will make creating and launching experiments much easier, capitalizing on existing Analytics implementations and reducing the learning curve for new testers. For those totally new to Google Optimize, we recommend reading this introductory guide. It’s the crash course you’ll need for this new […]

Some weeks are long. Maybe a combination of gross weather, too many meetings, and a pet that decided 4 a.m. was the new 7 a.m. yesterday. Then something great happens erases everything else. It’s suddenly a new week, your mouth hurts from smiling, and all of your emails have too many exclamation points. This is […]

Getting Google Optimize installed on your website isn’t the most straightforward process. While the tool itself allows users with even minimal technical experience to begin testing simple changes on their website in a matter of minutes, installation may require an upfront effort with close collaboration with your development or IT team. Recently I wrote a […]

People who know me, know I like to argue points. Good points, bad points, absurd points, it doesn’t matter. If there is an argument to be had, I’ll make my case. Theoretical arguments are the best though. They often lack data and rely heavily on the ability to form a logical thought and speak confidently. […]

As our industry changes and new tools are created, LunaMetrics continually strives to deliver quality education from real-life consultants. We are thrilled to announce two new LunaMetrics courses: a Google Optimize training and a Google Data Studio training. These new products from Google boast attractive interfaces, advanced features, and unprecedented seamless integrations to other Google […]

A few months ago, Google announced that it would be offering a free version of Google Optimize 360 to the public. This month, people who requested an invite to Optimize will begin to receive access to the tool. If you have access, this article will help you get started. If you would like to sign […]

Open up your cabinet of LP’s, your drawer of 8-Tracks or [I GUESS] your favorite digital music subscription service account, you will see two types of songs, ones that ‘grow’ and ones that ‘show’. ‘Show’ songs are the ones that draw you into an artist or album, but really they are catchy, but have little […]

Landing page experience is a major factor in how well your ads perform and how often visitors complete your goals, but it is often one of the last elements in Quality Score that gets an update when people aren’t converting. We all do it. We look at the ad copy and the keywords first because they’re the easiest […]

We value your privacy

We and our media partners use technology such as cookies and website analytics tracking, which collect information about you such as your IP address and browser information. We use this technology to personalize content and ads, provide social media features, and analyze our website traffic. Click I Accept below to consent to the use of this technology on our website; otherwise it will be disabled during your visit. For more information, visit our Privacy Policy.