Nonprofit Industry Research

In the crowded nonprofit industry you need to stay ahead of the competition for donors, grants, and mindshare. Our primary and secondary research on the nonprofit industry can help you benchmark your organization against your peers. Here you can read, at no charge, results of industry surveys, along with analysis and secondary research from respected nonprofit researchers.

Industry Research at a Glance:

Latest Nonprofit Research

The Next Generation of American Giving

Do you know what generation of donors contribute a majority of your organization’s funds? If you’re spending too much effort trying to reach Millennials via social media and relegating Baby Boomers to direct mail only, you’ll want to re-think your mix of fundraising and engagement channels. Discover the right balance of online and offline communication (for all generations!), find out how your supporters in each generation want to be engaged, learn about exciting new fundraising trends, and make sure you’re offering both traditional and digital ways for donors to give to your organization.

Online Marketing Benchmark Study for Nonprofits

How do you set appropriate and reasonable expectations for online engagement with your supporters? Blackbaud’s Online Marketing Benchmark Study for Nonprofits provides you a way to compare your work to last year’s performance, as well as to the work of your peers. Download the full report, read the tip sheet, and attend the webinars for the Study and learn great tips for improving your online marketing and fundraising.

2012 Peer-to-Peer Event Fundraising Benchmark Study

Whether you need better ways to measure or compare the success of your existing event or want to strategically add a new event to your fundraising mix, understanding how different types of events perform is critical to maximizing success. The 2012 Peer-to-Peer Event Fundraising Benchmark Study is a starting point to help you identify the key tools and metrics to make more confident, data-driven decisions about your event fundraising programs.

2012 Charitable Giving Report

The Charitable Giving Report features key statistics including year-over-year changes in giving both online and offline — by nonprofit size and sub-sector. It draws from The Blackbaud Index, which tracks $8 billion in US-based charitable giving on a monthly basis. It can bring you valuable fundraising insights to help you create a successful 2013.

The Blackbaud Index

The Blackbaud Index brings you the most up-to-date information on charitable giving today. Tracking approximately $8 billion in US-based charitable giving, the Index is updated on the first of each month and is based on year-over-year percent changes. Featuring overall and online giving, the Index can be viewed by size and subsets of the nonprofit industry.

2012 State of the Nonprofit Industry

Through a broad-reaching survey, Blackbaud asked over 1,500 nonprofits in nine countries to share their current strategies as well as changes they anticipate in the coming years. This extensive study looks at nonprofit challenges, fundraising trends and use of mobile technologies across the nonprofit sector.

Donor Perspectives

In this study, Donor Perspectives: An Investigation into What Drives Your Donors to Give, Blackbaud surveyed donors to shed light on what drives their giving behaviour. The report seeks to help nonprofits maximize their strategy, increase gifts, reach new audiences, and retain current donors.

2011 donorCentrics Internet and Multichannel Giving Benchmark Report

The 2011 donorCentrics Internet and Multichannel Giving Benchmark Report is the third publication of the ongoing Target Analytics Internet Giving Benchmarking study, which has been analyzing giving data from major North American nonprofits since 2006. This year’s analysis covers 15.6 million donors and more than $1.16 billion dollars in revenue.

Index of Higher Education Fundraising Performance

The Target Analytics Index of Higher Education Fundraising Performance is conducted annually as part of the donorCentrics™ Collaborative Benchmarking service, and summarizes the annual fund key performance indicators for the higher education sector.

Peer-to-Peer Event Fundraising Consumer Survey

Past Research

2011 State of the Nonprofit IndustryWe've conducted our State of the Nonprofit Industry Survey annually to gather and provide an overview of information that can help nonprofits better benchmark their operations. Previous years: 2010, 2009, 2008.

2008 donorCentrics™ Internet Giving Benchmarking AnalysisThis study provides participating organizations the information needed to benchmark their own online fundraising program performance against that of peer organizations, provides a forum for sharing best practices about online fundraising, and highlights key trends in online giving in the context of an overall fundraising program.

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Over 27,000 nonprofit organizations, from schools and churches to hospitals and charities, have relied on Blackbaud nonprofit fundraising technologies and charity software to raise more funds, better manage constituents, and reach more donors. Blackbaud is the leading provider of nonprofit services and software including fund accounting, online fundraising, prospect research, donor management, nonprofit CRM, charity management, nonprofit CMS, education administration and complete non profit marketing solutions. Our sole focus and expertise is partnering with non profits to provide fundraising tools, fundraising ideas, tips and resources, fundraising expertise and e-marketing services these organizations need to make a difference in their local communities and across the world.

Non Profit Website Design : Successful non profit web design involves more than simple images and words. With millions of web designers in the market, picking a design team exclusively for nonprofits is a substantial task. Blackbaud's team of professional nonprofit web site designers can help you solve that complex problem. Check out our web design portfolio for nonprofits to get a glimpse of our experience and expertise.