Where

As England's most remote Valley, the Coquet is both beautiful and daunting.

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It offers a unique opportunity to get riders into a truly remote area and re-connect with the wild.

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An un-tapped region of huge potential.

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Why

Born out of a desire to have a great time, get people into a remote area and benefit the local economy.

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As an area that will face a shifting economic base in the future, this event gives us a chance to prove that mountain biking deserves to be rooted in the local economy.

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Successful events help shape land usage policy - together we can grow mtbing, and mtb infrastructure.

When

August 28th-30th 2020.

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The August bank holiday has become our go-to date.

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Riders, families and relatives stay on site for 3 days - build a real rapport with 1000 potential customers and enhance your brand.

Media stats

EARNED MEDIA

We make our event and brand work hard for us. Our earned media represents a clear desire for riders to be associated with this event, and document it via their channels.

EARNED MEDIA

Competitor retention and growth

2017 (Year 1)

400 Entrants

300 Campers

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272 finishers

32% Drop out rate

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2018 (Year 2)

500 Entrants - 25% increase

435 Campers - 45% increase

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348 finishers

31% Drop out rate

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Returning riders - 312

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2019 (Year 3)

780 Entrants - 56% increase

800 Campers - 83% increase

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457 finishers

42% Drop out rate

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Returning riders - 300

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2019 UK event market share - 9%

Estimating the GVA of the event.

Using a mixture of surveying, vendor revenue receipts and liaison with local providers we have calculated an estimated GVA of the event to the region. We have followed guidance from Event Impacts while collating this information.

This is an area we’d like to dedicate more resource to as we get the processes and staff to do so.

Total attendees: 1,000

Avg days attended: 3

Number of commercial stayers: 600

Commercial bed nights: 1,800

Avg cost per bed-night: £10

Revenue for accommodation sector: £18,000

Event specific attendees: 950

Avg days attended: 3

Days visits generated: 2,850

Avg daily spend: £30

Non accommodation spectator spend: £85,500

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Direct spending by organisers in local economy: £45,500

Economic impact: £148,500

*In our survey we did not include the potential for spend leakage, which may skew the results slightly.

*In 2020 we aim to further our knowledge of the demographic make up of the event through more in depth anonymous surveying, and compile an environmental impact report.

2020 Vision

We have 3 key aims for 2020.

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. Bring in competitors from a wider geographical base - build our national recognition as a "must try" event.

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. Identify as a progressive and leading change event within mtb. We want to build a community of passionate riders who seek out responsible adventure and wilderness riding, engage with trail building and feel compelled to give back to the mtb scene.

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. Be the "cleanest" mtb event on the calendar in terms of primary environmental impact.

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We will do this through:

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Incredible riding.

Highly visual marketing.

Consistent communication across all channels.

Event site that focuses on nature and encourages interaction with bikes and nature.

Education on the geography, topography and ecology of the National Park, and how it helps mtb.

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Sponsorship offerings

Headline sponsor

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- The "your brand" Naughty Northumbrian - featured on all communication.