The curious case of the Old Navy sign in the Upper Valley Plaza

Last week, we reported that Old Navy is in fact coming to the Upper Valley, and is expected to open a location in the Upper Valley Plaza off of Route 12A in West Leb. While Old Navy’s parent company, Gap Inc., still has yet to confirm the store’s impending arrival, it became pretty clear when a placard bearing the store’s name was added to the sign listing the stores in the plaza last week. We even had photo proof of the sign’s installation.

Here’s where it gets weird: One of my co-workers, business reporter John Lippman, asked me earlier this week if I had seen the sign up myself. I said I had, because, well, I had. He was stunned by this, and said that when he passed the sign, he was pretty sure the Old Navy sign was conspicuously missing from the list of stores. I too was surprised, because I’d seen it up.

THEN, last night, I made a point to look at the sign again, and noticed that the sign was listed among the other stores, which is normal, save for the fact that the sign is now BACKWARD on both sides of the Upper Valley Plaza sign.

I have no idea what this means. Is it a distress call? Are we in the Upside Down? Was it all a dream? Are we being Punk’d? Does anyone who reads here even know what Punk’d is???