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I Love Museums

6 July 15 -- jsuess

Today is the launch of I Love Museums, a new campaign led by the National Museum Directors’ Council (NMDC - of which Oxford University Museums are a member) to demonstrate the depth of support for UK museums by empowering the public to share why museums are important to them.

Museums and galleries are more popular than ever – last year there were 66.8 million visits to the national and major regional museums in NMDC’s membership alone , and over half of adults and two thirds of children visited a museum . Museums play a vital role in the lives of individuals, families and communities across the UK, and make a key contribution to our society and economy. But our museums are facing challenging times, with local and national governments making tough decisions about funding. I Love Museums will show funders and policymakers how much museums matter by celebrating the UK public’s support for our wonderful cultural institutions.

Diane Lees, Chair of the NMDC and Director-General of Imperial War Museums, said: “We know that museums are incredibly popular, as ever-increasing visitor numbers attest, and the public are our most powerful advocates. I Love Museums will enable us to measure and demonstrate the depth of that public support and show politicians and policymakers how much the UK public values our world-class museums.”

More information about the campaign, including a toolkit for museums with details of how to get involved, can be found on the website: www.ilovemuseums.com