Speaking at a press conference to unveil the new campaign in Lagos, the Chief Executive Officer and Managing Director of Airtel Nigeria, Segun Ogunsanya said the new advertising campaign on its network was necessary to draw attention to the company’s capacity to compete within Mobile Number Portability.

The Airtel MD revealed that the company has made huge investments in its network, upgrading it to the largest and widest 3.75g coverage in the country with a total spread across the 36 states of the Federation and the Federal capital Territory, Abuja.

According to him, “In the last 30 months, Airtel Networks Limited, has invested over $1.5bn dollars to expand and deepen our network capacity and quality in Nigeria, in pursuit of world class Quality of Service (QoS). It is on record that Airtel was first to call for the implementation of MNP way back in 2010, when we launched our brand in Nigeria. That call was made based on the fact that we were making significant investments in our network and customer service, which are critical success factors in MNP.”

Ogunsanya pointed out that the company had just successfully completed Nigeria’s first Long Term Evolution (LTE) trail in Lagos and some selected states of the Federation “We are the first Telco to complete LTE trial in Lagos and we are also the first to introduce High Definition (HD) Voice Service to telecoms consumers. So, the unveiling of our new network campaign today bears testimony to our great efforts in terms of our massive investment and desire to empower Nigerians with innovative and relevant telecommunications services and solutions,” he further assured.