Programmation

IBUwhat's that?

IBU is a measuring unit of bitterness that is well known around the beer industry and consumers (International Bitterness Unit). We took back the acronym to name our event Immersion Brassicole Unique! (Unique Brewing Immersion)

Une programmation brassicole originale

Immersion Brassicole Unique will showcase an unequaled number of Quebec microbreweries. A new concept developed by the Association des Microbrasseries du Québec, that will give you a chance to taste beers from all around the province with the brewers themselves! Every brewer will make sure to provide high caliber representatives (owners, brewers, etc.) on the site at all times. To satisfy your insatiable thirst for discovery, many participating breweries will create new exclusive beers for the event or offer rare products! The only alcoolic beverages available on-site will be beers from the province of Quebec!

Style Tasting

This section will put the emphasis on kiosks where the beer will be grouped by theme. This year, the styles that were chosen are IPA, Sour/Oak/Funky, Saison and Fruit Beers.

The section will also include an info booth about the agricultural part of beer production as well as a showcase for beers that were 100% made with Quebec raw materials.

The regions of Quebec in beers

In the section that will be separated by regions, Immersion Brassicole Unique will put many brewers together in the same space to be able to offer a wider choice of beers compared to brand specific kiosks. We also want to put brewers together to reflect the camaraderie, the harmony, the "joie de vivre" and the strong bonds that exists between the brewers of Quebec!

Music programming

Immersion Brassicole Unique aims to create an urban, modern atmosphere, contrasting with the actual beer festival template. The music programming will be taken over by well known artists from the Montreal DJ scene. Electro, house, funk, hip hop, latin music, cumbia, soca, baile, we assure you that IBU will be moving!

Food experience

To make a change from hot dog stands, Immersion Brassicole Unique will offer a complete culinary experience with a Fresh Food Bistro, a central Fire Pit (roasted pork sandwich, chicken, corn, BBQ sausages), a Frying Station (home fries, haddock tacos, seafood rolls) as well as a small selection of the city's finest food trucks!

How much?

Immersion Brassicole Unique will be easy on the wallet! The one day presale ticket only costs 15$, including the official glass and 10 drink tokens. The 3 day passport is only 25$, also including the official glass and 15 drink tokens! Regular tastings will cost 2 tokens for 3oz and 4 tokens for 6oz. Extra tokens will be on sale at the cost of 1$ each. What are you waiting for? Join us for a unique experience at IBU!