filter
BEHIND THE MIND EXPLOSIONS
Chaotic, inspiring, volatile, an overwhelming intensity and
downpour of possibilities flood my mind. The opportunity to
unleash the creative process and begin a new project is my
passion. Notes, sketches, mood boards, lists, and research
invade my workspace and I become captivated by the endless
solutions to the presented problem. To filter through these
ideas and focus on the best solution, and then to transform it
into a final design is the ultimate reward. There is nothing
better than filtering through all the madness to creating a
polished refined idea executed to the best of my ability.

pg//009

RE
SOUR
REUSE
REDUCE
RECYCLE
Solar power and wind power would be the only thing that compares as far a clean energy for electricity, but other than that the electric companies would
be an indirect competitors.

There are no direct competitors right now.

Bar owners and entrepreneurs that are interested in saving both money and the environment. Most likely they own bars in a city and have the capability
to add some renovations to put the system in place.

With both of these technologies I would like to create a battery system in place at a bar that could harness liquid waste and turn it into energy. By
utilizing not only the excess beer that fall from the taps, but the waste from the other cocktails and the urine from the patrons. Bars are a factory of
acidic liquids and they could save a lot of money by just taking advantage of this technology and recycling their waste into energy.

The “beer battery,” as it’s being affectionately called, is actually a microbial fuel cell (MFC). The fuel cell uses sugar-consuming bacteria to generate
power from waste water produced in the brewing process. The bacteria consume the organic matter in the brewery’s waste water, breaking down
alcohol, starch and sugar. The by products from the process are electricity, clean water and carbon dioxide, all very Earth-friendly.

The NoPoPo AA and AAA batteries can be recharged with a variety of liquids, inserted into the chamber via a pipette and the basic principle is that a
mixture of magnesium and carbon reacts when mixed with a liquid to produce, in the case of the AA battery, up to 500 milliamp-hours (mAh) of life. This
puts them on a par with existing zinc-carbon AA batteries; however, existing alkaline batteries have a longer life of between 1700 and 3000 mAh.
They come in a range of battery sizes, and according to the manufacturer, a single AAA version can run a small handheld torch light for up to 20 hours.
They can be run off of beer, saliva, urine, cola, blood, and other liquids containing acid,. Inside the batteries, a mixture of carbon and magnesium reacts
with the liquid to produce power -- around 500mAh in the case of an AA battery. Unlike conventional dry-cell batteries, NoPoPo batteries don’t
deteriorate over a short time period. They can retain their charge for ten years, making them perfect for emergency situations. Although hey can only be
refilled a finite number of times.
They’re also far better for the environment -- they don’t contain harmful substances, such as mercury, hexavalent chrome, lead or cadmium, so you can
dispose of them with a clearer conscience.
As well as powering small devices, NoPoPo batteries can be linked in series to create larger power cells. We saw a bunch of them joined up to power
lamps and the effect was astonishing.

What is your product?
The AA and AAA batteries can be recharged with a variety of liquids, inserted into the chamber via a pipette and the basic prin
of magnesium and carbon reacts when mixed with a liquid to produce, in the case of the AA battery, up to 500 milliamp-hours
them on a par with existing zinc-carbon AA batteries; however, existing alkaline batteries have a longer life of between 1700
They come in a range of battery sizes, and according to the manufacturer, a single AAA version can run a small handheld t
hours. They can be run off of beer, saliva, urine, cola, blood, and other liquids containing acid,. Inside the batteries, a m
magnesium reacts with the liquid to produce power -- around 500mAh in the case of an AA battery. Unlike conventional drybatteries don’t deteriorate over a short time period. They can retain their charge for ten years, making them perfect for
Although hey can only be refilled a finite number of times.
They’re also far better for the environment -- they don’t contain harmful substances, such as mercury, hexavalent chrome, le
can dispose of them with a clearer conscience.
As well as powering small devices, NoPoPo batteries can be linked in series to create larger power cells. We saw a bunch of th
lamps and the effect was astonishing.
What does the product brand stand for?
NoNoPo stand for non-pollution power. A green power source that creates power from waste.
Brief History of your product?
While medical devices inspired the urine battery, it can activate any electric device with low power consumption. Inexpensive
sensors and disposable testing kits need inexpensive, easily-made power sources, but until now, these have been difficult t
type biosensors and the like don’t need a lot of power, but do need some. With that in mind, a research team at Singapore’s Inst
and Nanotechnology led by Dr Ki Bang Lee has devised a cheap-to-make paper battery that uses the fluid being tested
catalyst.
Do you think this a sustainable product?
This product is sustainable because it is taking waste and other liquid materials that all ready exists and creating a power so
General audience?
Right now the products is only sold in Japan but will soon be hitting the European market. One can buy them on the Internet
them are ones that care about the environment and who wouldn’t be grossed out by their own urine. Because the batteries cos
are also on the more expensive side so the consumer probably has more money to spare or cares about the environment so m
question.
Is the shape a necessary function?
Right now the shape is only in the form of AA and AAA batteries but they could be developed into all kinds of battery sizes.
Perception of these product from other cultures?
The product is currently selling only in Japan but has been involved in many tech conventions and has been widely accepted a
Is this a male or female oriented product?
I think that this is a universal product yet I tend to see men more inclined to use it because of its more hands on nature and i
fluids.
Strength of this product?
I think that this product can revolutionize power as we know it. It takes wasteful material that is rarely used and creates ene
were developed people could supply their own electricity with this product.

nciple is that a mixture
(mAh) of life. This puts
and 3000 mAh.
torch light for up to 20
mixture of carbon and
-cell batteries, NoPoPo
emergency situations.

Able to act
effectively or
imaginatively
especially in
difficult situations

RCE

ource with no pollution.

t and the people buying
st about $70 for six they
much that money isn’t a

as a great new product.

involvement with bodily

ergy. If bigger batteries

NO POPO

Clean
Proficient
Creative
Productive
Recycled
Ground Breaking
Innovated
Stimulating
Green
Visionary
Fun
Ecological
Safe
Reclaimed
Promotional
Smart
Reprocessed
S E CT I O N // 01
Beneficial
Friendly
Brazen
Social
Biodegradable
Forward
Hospitable
Weakness of this product?
Global
Neighbourly
Right now they are only AA and AAA batteries made that don’t hold as much of a charge as the normal batteries do as well as they are only rechargeable a limited number of
Economical
Welcoming
times.
OBJECTIVE
Resourceful
Warm
Emotional quality?
Sensible
inviting
Creative
R3 is a project that revolves around taking things Practical
that already
New
Can this product have a second life and are there harmful environmental
effects?
exist and making them better. Better for the environment,
better
Fascinating
This product is reusable and doesn’t contain the harmful materials that normal batteries do now so when they are no longer usable they can be thrown away with minimal
for the people that use them, better for the people
that make
Conducive
Modern
impact on the environment.
them. Its about taking good ideas and expanding them even
If you had the opportunity to change one thing about this product what would it be?
more.
I wish that they could create larger batteries so more power can be generated from this way.

positive power

SOLUTION

CRADLE TO CRADLE

Story you wish to tell?
I would want people to know that this technology exists and toBattery
provide an
example objects
of something
be done
with them.
propose that bars could generate a good
powered
are that
an could
absolute
necessity
inI todays
portion of their electricity by harness urine and the waste from world,
beer taps
andbatteries
well and the
from leftover
drinkstotothe
power
batteries. By showing one example people will
yet
arewaste
extremely
harmful
environment.
be able to think about how they could use them.
The aqua powered battery is a solution to reducing waste by

converting liquid waste into power for the battery. What if this

What are some areas for reducing waste, cost of production? technology could expand into something bigger? What if bars
If the battery could be further developed so it can be recharged and
morerestaurants
then the waste
of them
would gotheir
down.own electricity? The Fluid
could
generate
Alternative solutions for this product being developed?
Waste Recycling Program (FWR) aims to do just that. Liquid
Right now there are no other Aqua batteries on the market yet
there now
are alternative
power sources such and wind and solar that are also good for the environment yet
waste,
fluid energy.
generally they are less accessible to the average consumer.
If I could change the values of this brand?
I would want it not to be just viewed as a green product but as a money saving time saving product that anybody could use and happens to be good for the environment also.

RE
SOUR
REUSE
REDUCE
RECYCLE
Solar power and wind power would be the only thing that compares as far a clean energy for electricity, but other than that the electric companies would
be an indirect competitors.

There are no direct competitors right now.

Bar owners and entrepreneurs that are interested in saving both money and the environment. Most likely they own bars in a city and have the capability
to add some renovations to put the system in place.

With both of these technologies I would like to create a battery system in place at a bar that could harness liquid waste and turn it into energy. By
utilizing not only the excess beer that fall from the taps, but the waste from the other cocktails and the urine from the patrons. Bars are a factory of
acidic liquids and they could save a lot of money by just taking advantage of this technology and recycling their waste into energy.

The “beer battery,” as it’s being affectionately called, is actually a microbial fuel cell (MFC). The fuel cell uses sugar-consuming bacteria to generate
power from waste water produced in the brewing process. The bacteria consume the organic matter in the brewery’s waste water, breaking down
alcohol, starch and sugar. The by products from the process are electricity, clean water and carbon dioxide, all very Earth-friendly.

The NoPoPo AA and AAA batteries can be recharged with a variety of liquids, inserted into the chamber via a pipette and the basic principle is that a
mixture of magnesium and carbon reacts when mixed with a liquid to produce, in the case of the AA battery, up to 500 milliamp-hours (mAh) of life. This
puts them on a par with existing zinc-carbon AA batteries; however, existing alkaline batteries have a longer life of between 1700 and 3000 mAh.
They come in a range of battery sizes, and according to the manufacturer, a single AAA version can run a small handheld torch light for up to 20 hours.
They can be run off of beer, saliva, urine, cola, blood, and other liquids containing acid,. Inside the batteries, a mixture of carbon and magnesium reacts
with the liquid to produce power -- around 500mAh in the case of an AA battery. Unlike conventional dry-cell batteries, NoPoPo batteries don’t
deteriorate over a short time period. They can retain their charge for ten years, making them perfect for emergency situations. Although hey can only be
refilled a finite number of times.
They’re also far better for the environment -- they don’t contain harmful substances, such as mercury, hexavalent chrome, lead or cadmium, so you can
dispose of them with a clearer conscience.
As well as powering small devices, NoPoPo batteries can be linked in series to create larger power cells. We saw a bunch of them joined up to power
lamps and the effect was astonishing.

What is your product?
The AA and AAA batteries can be recharged with a variety of liquids, inserted into the chamber via a pipette and the basic prin
of magnesium and carbon reacts when mixed with a liquid to produce, in the case of the AA battery, up to 500 milliamp-hours
them on a par with existing zinc-carbon AA batteries; however, existing alkaline batteries have a longer life of between 1700
They come in a range of battery sizes, and according to the manufacturer, a single AAA version can run a small handheld t
hours. They can be run off of beer, saliva, urine, cola, blood, and other liquids containing acid,. Inside the batteries, a m
magnesium reacts with the liquid to produce power -- around 500mAh in the case of an AA battery. Unlike conventional drybatteries don’t deteriorate over a short time period. They can retain their charge for ten years, making them perfect for
Although hey can only be refilled a finite number of times.
They’re also far better for the environment -- they don’t contain harmful substances, such as mercury, hexavalent chrome, le
can dispose of them with a clearer conscience.
As well as powering small devices, NoPoPo batteries can be linked in series to create larger power cells. We saw a bunch of th
lamps and the effect was astonishing.
What does the product brand stand for?
NoNoPo stand for non-pollution power. A green power source that creates power from waste.
Brief History of your product?
While medical devices inspired the urine battery, it can activate any electric device with low power consumption. Inexpensive
sensors and disposable testing kits need inexpensive, easily-made power sources, but until now, these have been difficult t
type biosensors and the like don’t need a lot of power, but do need some. With that in mind, a research team at Singapore’s Inst
and Nanotechnology led by Dr Ki Bang Lee has devised a cheap-to-make paper battery that uses the fluid being tested
catalyst.
Do you think this a sustainable product?
This product is sustainable because it is taking waste and other liquid materials that all ready exists and creating a power so
General audience?
Right now the products is only sold in Japan but will soon be hitting the European market. One can buy them on the Internet
them are ones that care about the environment and who wouldn’t be grossed out by their own urine. Because the batteries cos
are also on the more expensive side so the consumer probably has more money to spare or cares about the environment so m
question.
Is the shape a necessary function?
Right now the shape is only in the form of AA and AAA batteries but they could be developed into all kinds of battery sizes.
Perception of these product from other cultures?
The product is currently selling only in Japan but has been involved in many tech conventions and has been widely accepted a
Is this a male or female oriented product?
I think that this is a universal product yet I tend to see men more inclined to use it because of its more hands on nature and i
fluids.
Strength of this product?
I think that this product can revolutionize power as we know it. It takes wasteful material that is rarely used and creates ene
were developed people could supply their own electricity with this product.

S E CT I O N // 01
PROJECT
Informational Book
COURSE
Print 3

DELIVERABLES
Book, Logo, Product Dev elopment

INSTRUCTOR
Tom Sieu

KEY WORDS
Resourceful, Modern, Future

T Y P E FAC E S
Blender

TIME FRAME
15 Weeks

nciple is that a mixture
(mAh) of life. This puts
and 3000 mAh.
torch light for up to 20
mixture of carbon and
-cell batteries, NoPoPo
emergency situations.

Able to act
effectively or
imaginatively
especially in
difficult situations

RCE

ource with no pollution.

t and the people buying
st about $70 for six they
much that money isn’t a

as a great new product.

involvement with bodily

ergy. If bigger batteries

NO POPO

Clean
Proficient
Creative
Productive
Recycled
Ground Breaking
Innovated
Stimulating
Green
Visionary
Fun
Ecological
Safe
Reclaimed
Promotional
Smart
Reprocessed
Beneficial
Friendly
Brazen
Social
Biodegradable
Forward
Hospitable
Weakness of this product?
Global
Neighbourly
Right now they are only AA and AAA batteries made that don’t hold as much of a charge as the normal batteries do as well as they are only rechargeable a limited number of
Economical
Welcoming
times.
Resourceful
Warm
Emotional quality?
Sensible
inviting
Creative
Practical
New
Can this product have a second life and are there harmful environmental effects?
Fascinating
This product is reusable and doesn’t contain the harmful materials that normal batteries do now so when they are no longer usable they can be thrown away with minimal
Conducive
Modern
impact on the environment.
If you had the opportunity to change one thing about this product what would it be?
I wish that they could create larger batteries so more power can be generated from this way.

CRADLE TO CRADLE

Story you wish to tell?
I would want people to know that this technology exists and to provide an example of something that could be done with them. I propose that bars could generate a good
portion of their electricity by harness urine and the waste from beer taps and well and the waste from leftover drinks to power batteries. By showing one example people will
be able to think about how they could use them.
What are some areas for reducing waste, cost of production?
If the battery could be further developed so it can be recharged more then the waste of them would go down.
Alternative solutions for this product being developed?
Right now there are no other Aqua batteries on the market yet there are alternative power sources such and wind and solar that are also good for the environment yet
generally they are less accessible to the average consumer.
If I could change the values of this brand?
I would want it not to be just viewed as a green product but as a money saving time saving product that anybody could use and happens to be good for the environment also.

pg//014

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /spring 2010

course//print 3

instructor/ /tom sieu

pg//015

pg//016

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /spring 2010

//logo and icon sketches

course//print 3

instructor/ /tom sieu

//icons used as chapter breaks

pg//017

pg//018

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /spring 2010

course//print 3

instructor/ /tom sieu

pg//019

pg//020

designer/ /courtney boyle

portfolio//filter

1.

FWR

1.
2.
3.
4.
5.

5.

FWR

2.

3.

4.

FWR

fluid waste is generated
waste is drained into a storage tank
fluid is converted into power
power is put into a fuse box
power is distributed for the building

./the cycle of the FWR

01 02 03 04 05 06 07 08 09 10

semester/ /spring 2010

course//print 3

instructor/ /tom sieu

pg//021

pg//022

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /spring 2010

course//print 3

instructor/ /tom sieu

pg//023

pg//024

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /spring 2010

course//print 3

instructor/ /tom sieu

pg//025

pg//026

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /spring 2010

course//print 3

instructor/ /tom sieu

pg//027

pg//028

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /spring 2010

course//print 3

instructor/ /tom sieu

pg//029

GOD
space
LI
ship

also not your average soap maker. Whereas Messrs. Procter and Gamble dream (well, dreamt) of enzymes and long-chain fatty acid

IF YOU CA
WITH KIN
LOVING FR
WITH YOU
TO TEACH
MASO N H
HUMAN R
SPACESHI

Bronner wants to convince mankind of the virtues of the “All-One-God-Faith,” which, together with the “Moral ABC,” his answer to t

Talking to the doc on the phone is the audio equivalent of reading one of his labels. He can be pretty linear when he wants to be, b
accent. Believe me, it’s an experience.

Bronner has had an eventful life. The son of a Jewish German soap maker, he emigrated to the U.S. and pleaded with his father to d
were right. --Your loving father.” He never heard from his parents again.

Initially settling in the Midwest, Bronner married the illegitimate daughter of a nun, who eventually became suicidal and died in a

Fittingly, he took to the soapbox to promote it. One of his listeners, Fred Walcher, was so inspired that in 1945 he had himself crucif

Later Bronner was arrested while trying to promote his plan at the University of Chicago and was committed to a mental hospital
since.

Despite his eccentricities, Dr. Bronner has built his soap company into a prosperous concern, mostly by sheer force of personality.
pounce and not let go until he’d gotten an order.

But things didn’t really take off until he was discovered by the counterculture during the 60s. With the aid of his sons Jim and Ralp
soap a year. He says he’s now worth $6 million--not bad, he notes drily, for somebody who’s supposedly nuts.

Bronner’s birth control method involves using lemon juice and Vaseline as a spermicide. While it’s true the high acidity in lemon ju

water soluble. You’d be clogging up your insides and wreaking God knows what kind of havoc. With all respect to Bronner, I’d advise

What are the 18-in-1 uses?

Dr. Bronner recorded the “18 in 1 uses” on his label, which we have left mostly intact since his passing in 1997; however, people ha

* For other uses, dilute from one part soap into 40 parts water for light cleaning, to cutting it in half or using it full strength for h

* For shampoo, though we now recommend our new Shikakai soaps for this, many people are fond of using it as such. The metho

then rinse well. Afterwards use our new citrus hair rinse and leave-in conditioners as directed.

* For the laundry, use 1/4 cup to 1/3 cup for one regular load; adjust as needed depending on hardness of water. I’ve been told th

ds, Bronner dreams of world peace.

AN TALK TO CROWDS & KEEP YOUR VIRTUE, OR WAL
NGS & NOT LOSE THAT COMMON TOUCH! IF NEITHE
RIEND NOR ENEMY CAN HURT YOU; IF ALL MEN COUN
U, BUT NO ONE TOO MUCH! IF YOU CAN WORK HARD
H EACH UNFORGIVING MINUTE ALL-ONE-GOD-F AIT
HILLE L TAUGH T CARPENTE R JESU S TO UNIT E TH
RACE, COME HELL, HATE, BAN, YOU'LL ENJOY GOD
IP EARTH & DO GREAT WORK WITHIN IT; & WHICH
MORE MY SON, YOU'LL BE A MAN! A MAN! SUR
EAST IS EAST & WEST IS WEST & NEVER THE
TWAIN SHALL MEET! BUT
THERE IS grea
NEITHE
Having
EAST NOR WEST, NOR reverenc
BORDER , BREE
NOR BIRTH, ONCE THE
MORAL
ABCpiou
UNITE
for
God;
./ Divin
ALL MANKIND FREE ON GOD'S SP
ACESHI
EARTH !cleanliness,
THEN &godliness
ONLY THEN , NO MATTE
HOW ROUGH THE TRIP, HOW CHARGED WIT
PUNISHMENT THE SCROLL, YOU ARE TH
CAPTAIN OF THY SHI P

the Ten Commandments, will unite the human race. The details of this can be a bit hard to follow. For example: “Replace

but eventually always veers off into a rap about the Essene rabbis and whatnot, delivered in a nutty-professor German

do the same when the Nazis came to power. The old man refused. One day Bronner got a postcard with the words, “You

a mental hospital. (He says she was tortured by the hospital guards.) He also began devising his plan for world peace.

e
h

fied in Chicago in order to publicize the plan. (He survived.)

l. He escaped three times, finally fleeing to California in 1947. He’s been there cranking out soap and soap labels ever

In the early days he would set up a table at health food conventions. If a dealer strayed within ten feet, Bronner would

ph, who handle production and sales, he currently sells some 400,000 gallons of liquid soap and 600,000 pounds of bar

uice will kill sperm, doctors say it could also cause your insides to become irritated or burned. Besides, Vaseline isn’t

e sticking to diaphragms.

ave told us many, many more uses for it than that. Here is his version. A more paraphrased one follows.

ff, and tingle fresh & clean.

heavy-duty grease-cutting jobs.

SECTION // 02

OBJECTIVE

Dr. Bronner’s Magic Soaps are a staple in many peoples daily
routine. “Do gooders”, hippies, and the ethically conscious have
been devoted to this brand for years. How can Dr. Bronners
expand into a more mainstream market so their products can
affect more people?

SOLUTION

THE MASTER O

Dr. Bronner as a man was quite fascinating. From his selfproclaimed Doctor title to his escape from mental institutions,
he spreads his ideas of a better world through the labels of his
soap products. If these soap bottles were more appealing to a
mass audience his message of peace and hope could be spread
to more people having an greater impact on spaceship earth.

ETHICAL CONSUMERISM

THY SOUL!

od of application is to wet hair and scalp very thoroughly, squirt some soap into hands and work into a lather. Wash hair,

hat adding a dash of baking soda makes it even better.

GOD
space
LI
ship

also not your average soap maker. Whereas Messrs. Procter and Gamble dream (well, dreamt) of enzymes and long-chain fatty acid

IF YOU CA
WITH KIN
LOVING FR
WITH YOU
TO TEACH
MASO N H
HUMAN R
SPACESHI

Bronner wants to convince mankind of the virtues of the “All-One-God-Faith,” which, together with the “Moral ABC,” his answer to t

Talking to the doc on the phone is the audio equivalent of reading one of his labels. He can be pretty linear when he wants to be, b
accent. Believe me, it’s an experience.

Bronner has had an eventful life. The son of a Jewish German soap maker, he emigrated to the U.S. and pleaded with his father to d
were right. --Your loving father.” He never heard from his parents again.

Initially settling in the Midwest, Bronner married the illegitimate daughter of a nun, who eventually became suicidal and died in a

Fittingly, he took to the soapbox to promote it. One of his listeners, Fred Walcher, was so inspired that in 1945 he had himself crucif

Later Bronner was arrested while trying to promote his plan at the University of Chicago and was committed to a mental hospital
since.

Despite his eccentricities, Dr. Bronner has built his soap company into a prosperous concern, mostly by sheer force of personality.
pounce and not let go until he’d gotten an order.

But things didn’t really take off until he was discovered by the counterculture during the 60s. With the aid of his sons Jim and Ralp
soap a year. He says he’s now worth $6 million--not bad, he notes drily, for somebody who’s supposedly nuts.

Bronner’s birth control method involves using lemon juice and Vaseline as a spermicide. While it’s true the high acidity in lemon ju

water soluble. You’d be clogging up your insides and wreaking God knows what kind of havoc. With all respect to Bronner, I’d advise

What are the 18-in-1 uses?

Dr. Bronner recorded the “18 in 1 uses” on his label, which we have left mostly intact since his passing in 1997; however, people ha

* For other uses, dilute from one part soap into 40 parts water for light cleaning, to cutting it in half or using it full strength for h

* For shampoo, though we now recommend our new Shikakai soaps for this, many people are fond of using it as such. The metho

then rinse well. Afterwards use our new citrus hair rinse and leave-in conditioners as directed.

* For the laundry, use 1/4 cup to 1/3 cup for one regular load; adjust as needed depending on hardness of water. I’ve been told th

ds, Bronner dreams of world peace.

AN TALK TO CROWDS & KEEP YOUR VIRTUE, OR WAL
NGS & NOT LOSE THAT COMMON TOUCH! IF NEITHE
RIEND NOR ENEMY CAN HURT YOU; IF ALL MEN COUN
U, BUT NO ONE TOO MUCH! IF YOU CAN WORK HARD
H EACH UNFORGIVING MINUTE ALL-ONE-GOD-F AIT
HILLE L TAUGH T CARPENTE R JESU S TO UNIT E TH
RACE, COME HELL, HATE, BAN, YOU'LL ENJOY GOD
IP EARTH & DO GREAT WORK WITHIN IT; & WHICH
MORE MY SON, YOU'LL BE A MAN! A MAN! SUR
EAST IS EAST & WEST IS WEST & NEVER THE
TWAIN SHALL MEET! BUT
THERE IS grea
NEITHE
Having
EAST NOR WEST, NOR reverenc
BORDER , BREE
NOR BIRTH, ONCE THE
MORAL
ABCpiou
UNITE
for
God;
./ Divin
ALL MANKIND FREE ON GOD'S SP
ACESHI
EARTH ! THEN & ONLY THEN , NO MATTE
HOW ROUGH THE TRIP, HOW CHARGED WIT
PUNISHMENT THE SCROLL, YOU ARE TH
CAPTAIN OF THY SHI P

the Ten Commandments, will unite the human race. The details of this can be a bit hard to follow. For example: “Replace

919
Bentley employs approximately 4,000 people worldwide and the average length of service at Bentley is 11 years
ur regional offices are based in the UK, USA, Germany, Japan, China, Singapore, Sydney, Korea, Dubai and Mexico
e are represented by 212 Bentley facilities worldwide*; 24 in the UK, 38 in the USA, 52 in Europe, 15 in the Middle East (incl Africa and
dia) and 15 in Asia and Australasia, among others
olkswagen AG acquired Bentley in 1998 commencing a £500 million investment programme to improve our factory facilities and support
ture product development programmes
lobally, we sold just over 10,000 cars in 2007 - compared with around 9,000 in 2006, around 8,500 cars in 2005, 6,500 in 2004 and 1000 in
003

.O. Bentley
efore World War I, W.O. Bentley had been in partnership with his brother H.M. Bentley selling French DFP cars, but he had always wanted
design and build his own range of cars bearing his name. In August 1919, Bentley Motors Ltd. Was registered, and a chassis with dummy
ngine was exhibited at the London Motor Show in October of that year. An engine was built and running by December, and orders were
ken for deliveries starting in June 1920; however, development took longer than estimated, and the first cars were not ready until
eptember 1921.

entley--skincare line brand extension

ENTLEY
OTORS LTD.

SECTION // 03

HIGH-QUALITY

a gents world

OBJECTIVE

What if the Bentley Motor Company were to create a skin care
line? Who would your audience be and how can the brand be
carried over into a completely new world of products?

SOLUTION

Gents is a skin care line for men. Seven top of the line skin care
products were created to give men the best of the best when it
comes to their skin. Inspired by the beauty and sleekness of the
cars, the Gents line is undeniably “Bentley”.

Gen

addillac
MW

stin Martin
olls Royce
ayboc
orche
errari

xpensive. About $50.00 an item

en (45-70) with a high income of over $300,00 a year who enjoy the highest quality products on the market. Price is no object for them.

entley cars:
t takes 150 hours to hand-build a Continental GT and 400 hours to build an Arnage
very single component of a Bentley is filed on computer in minute detail and can be tracked back through each stage of its development
eneers are both book and mirror matched to create perfect symmetry either side of a Bentley’s center line
very piece of glass in a Bentley is given its final polish with finely powdered pumice normally used to polish optical lenses
acquer-spraying robots in the Paint Shop are programmed to simulate a human sprayer on his best day
teering wheels are doubled stitched by hand using two needles simultaneously; the process is far too complicated for a machine. It takes
5 hours work to create one steering wheel
full set of leather for a Bentley is selected and cut at the same time, so that there is as little variation in texture as possible
he trimming of each Continental GT uses 135 metres of thread, the equivalent of 28 Continental GT back to back, 1.3 football pitches or the
eight of the “London Eye”

MODERN

entley past:
entley Motors was founded in 1919 but the manufacturer did not make a complete car for 27 years – only engines and chassis
entley won Le Mans six times – 1924, 1927, 1928, 1929, 1930 & 2003
hen Bentley chairman Woolf Barnato was dared to take on the famous Blue Train between Cannes and Calais in his Speed Six in 1930, he
on the bet by not only beating it but by reaching his club in Victoria, London, four minutes before the express pulled into Calais
entley production moved from Cricklewood, London to Derby when Rolls-Royce purchased Bentley in 1931

A
a material
object, service
etc., conducive
to sumptuous
living, usually a
delicacy, elegance
or refinement of
living rather than
a necessity

ULTRA
LUX

TOP
OF
THE LINE
SECTION // 03
PROJECT
Bentley Skin Care Line
COURSE
Packaging 3

entley cars:
t takes 150 hours to hand-build a Continental GT and 400 hours to build an Arnage
very single component of a Bentley is filed on computer in minute detail and can be tracked back through each stage of its development
eneers are both book and mirror matched to create perfect symmetry either side of a Bentley’s center line
very piece of glass in a Bentley is given its final polish with finely powdered pumice normally used to polish optical lenses
acquer-spraying robots in the Paint Shop are programmed to simulate a human sprayer on his best day
teering wheels are doubled stitched by hand using two needles simultaneously; the process is far too complicated for a machine. It takes
5 hours work to create one steering wheel
full set of leather for a Bentley is selected and cut at the same time, so that there is as little variation in texture as possible
he trimming of each Continental GT uses 135 metres of thread, the equivalent of 28 Continental GT back to back, 1.3 football pitches or the
eight of the “London Eye”

MODERN

entley past:
entley Motors was founded in 1919 but the manufacturer did not make a complete car for 27 years – only engines and chassis
entley won Le Mans six times – 1924, 1927, 1928, 1929, 1930 & 2003
hen Bentley chairman Woolf Barnato was dared to take on the famous Blue Train between Cannes and Calais in his Speed Six in 1930, he
on the bet by not only beating it but by reaching his club in Victoria, London, four minutes before the express pulled into Calais
entley production moved from Cricklewood, London to Derby when Rolls-Royce purchased Bentley in 1931

919
Bentley employs approximately 4,000 people worldwide and the average length of service at Bentley is 11 years
ur regional offices are based in the UK, USA, Germany, Japan, China, Singapore, Sydney, Korea, Dubai and Mexico
e are represented by 212 Bentley facilities worldwide*; 24 in the UK, 38 in the USA, 52 in Europe, 15 in the Middle East (incl Africa and
dia) and 15 in Asia and Australasia, among others
olkswagen AG acquired Bentley in 1998 commencing a £500 million investment programme to improve our factory facilities and support
ture product development programmes
lobally, we sold just over 10,000 cars in 2007 - compared with around 9,000 in 2006, around 8,500 cars in 2005, 6,500 in 2004 and 1000 in
003

.O. Bentley
efore World War I, W.O. Bentley had been in partnership with his brother H.M. Bentley selling French DFP cars, but he had always wanted
design and build his own range of cars bearing his name. In August 1919, Bentley Motors Ltd. Was registered, and a chassis with dummy
ngine was exhibited at the London Motor Show in October of that year. An engine was built and running by December, and orders were
ken for deliveries starting in June 1920; however, development took longer than estimated, and the first cars were not ready until
eptember 1921.

entley--skincare line brand extension

ENTLEY
OTORS LTD.

A
a material
object, service
etc., conducive
to sumptuous
living, usually a
delicacy, elegance
or refinement of
living rather than
a necessity

pg//050

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /fall 2009

course//packaging 3

instructor/ /tom mcnulty

pg//051

pg//052

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /fall 2009

//inspiration

course//packaging 3

instructor/ /tom mcnulty

//early draft

pg//053

pg//054

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /fall 2009

course//packaging 3

instructor/ /tom mcnulty

pg//055

pg//056

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /fall 2009

course//packaging 3

instructor/ /tom mcnulty

pg//057

PA
RA

w that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that
the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

da with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland tra

pleted the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. T

y Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot

entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project.

eir goals.

w that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that
the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

da with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland tra

leted the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. Th

precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air

entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project.

eir goals.

w that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that
the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

da with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland tra

pleted the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. T

is the
truth
really
out
there?

y Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot

entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project.

eir goals.

w that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that
the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

da with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland tra

leted the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. Th

precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air

was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site wo

ained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy an
the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being ve

was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site wo

ained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

GOVERNMENT COVER-UP

he CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and
Corps Gunnery School. After the 1940s, the runways were abandoned.

He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being ve

FACT

was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site wo

ained at 01
theSomething
Gunnerythat
School
and
toldreality;
Johnson
actually
exists;
truth.about it. Johnson decided the location was ideal for their operations.

The CIA, 02
theSomething
Atomic known
Energy
and happened.
Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy an
to Commission
exist or to have
the Army03Air
Corps said
Gunnery
After the
1940s,
the runways were abandoned.
Something
to be School.
true or supposed
to have
happened.

of or pertaining
to the claimed
occurrence
of an event
or perception
without scientific
explanation, as
psychokinesis,
extrasensory
perception, or
other purportedly
supernatural
phenomenon

04 aA department
truth known by
experience
observation.
He formed
of actual
engineers
and ortest
pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being ve

was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site wo

ained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

he CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and
Corps Gunnery School. After the 1940s, the runways were abandoned.

3453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678678932
Deriving from the word fact, the concept of exposing the truth
5768979086987576576456354286790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453
behind Area 51 is what the type specimen book is based on.
87698535685724368652435869245375984216980P7075763452476780942345678909876542432634265486576897908698757657645635422435869245375984216980P70757634
Coupled with Elementa, the idea of what the government tells
8679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489023672097125345
us and what is actually the case starts to become exposed.
75984216980P7075763452476780942345678909876542432634265486576897908698757657645635425435678757587456412365489563215897430101058900014662203642028
4216980P70757634524767809423456789098765424326342654865768979086987576576456354286790351234538026789348902367209712534567809712534567867903512345
25874100236811156786789324680139875328906780125894123587698535685724368652435869245375984216980P7075763452476780942345678909876542432634265486576
2345380267893489023672097125345678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712
5894123587698535685724368652435869245356975984216980P70757634524767809423456789098765424326342654865768979086987576576456354254356787575874564123
3489023672097125345678097125345678679035123453802678934890236720971253456786789324680139875328906780125894123587698535685724368652435869245375984
5678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712534567867903512345380267893489
9245375984216980P7075763452476780942345678909876542432634265486576897908698757657645635422435869245375984216980P707576345247678094234567890987654
2367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456786789324680139875328906
4538026789348902367209712534567809712534567867903512345380267893489023672097125345678097125345678679035123453802678934890236720971253456780971253
16980P7075763452476780942345678909876542432634265486576897908698757657645635422435869245375984216980P70757634524767809423456789098765424326342654
345678097125345678679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567FACTS93246801398753289067801258941
7890987654243263426548657689790869875765764563542543567875758745641236548956321589743010105890001466220364202870025874100236811156786789324680139
9876542432634265486576897908698757657645635428679035123453802678934890236720971253456780971253456786790351234538026789348902367209712534567809712

PA
RA

w that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that
the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

da with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland tra

pleted the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. T

y Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot

entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project.

eir goals.

w that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that
the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

da with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland tra

leted the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. Th

precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air

entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project.

eir goals.

w that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that
the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

da with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland tra

pleted the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. T

is the
truth
really
out
there?

y Air Corps (precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot

entered a partnership with Lockheed to develop high altitude aircraft to use in surveillance missions. Kelly Johnson of Lockheed helmed the project.

eir goals.

w that secrecy was critical to their success, and so Johnson needed to find a location to develop and test secret aircraft. He wanted a location that
the way of commercial and military flight paths. It would also need space to house a sizeable force of military and civilian employees.

da with test pilot Tony LeVier and CIA representative Osmond Ritland to find a good place to use as a base of operations for test flights. Ritland tra

leted the initial construction. U-2 test flights began and President Eisenhower signed an Executive Order restricting the airspace over Groom Lake. Th

precursor to our modern Air Force) built several runways in Nevada, including a pair of small runways at Groom Lake. They named the spot the Army Air

was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site wo

ained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

The CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy an
the Army Air Corps Gunnery School. After the 1940s, the runways were abandoned.

He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being ve

was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site wo

ained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

GOVERNMENT COVER-UP

he CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and
Corps Gunnery School. After the 1940s, the runways were abandoned.

He formed a department of engineers and test pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being ve

FACT

was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site wo

ained at 01
theSomething
Gunnerythat
School
and
toldreality;
Johnson
actually
exists;
truth.about it. Johnson decided the location was ideal for their operations.

The CIA, 02
theSomething
Atomic known
Energy
and happened.
Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy an
to Commission
exist or to have
the Army03Air
Corps said
Gunnery
After the
1940s,
the runways were abandoned.
Something
to be School.
true or supposed
to have
happened.

of or pertaining
to the claimed
occurrence
of an event
or perception
without scientific
explanation, as
psychokinesis,
extrasensory
perception, or
other purportedly
supernatural
phenomenon

04 aA department
truth known by
experience
observation.
He formed
of actual
engineers
and ortest
pilots that eventually took on the name Skunk Works. The Skunk Works department was famous for being ve

was remote enough to avoid notice, yet still close enough to a major city so that supplying the facility would not be a monumental task. The site wo

ained at the Gunnery School and told Johnson about it. Johnson decided the location was ideal for their operations.

he CIA, the Atomic Energy Commission and Lockheed oversaw base operations. Eventually, control of the base would pass to the Department of Energy and
Corps Gunnery School. After the 1940s, the runways were abandoned.

Not only was Dogfish Head Delaware’s first brewpub, it was the smallest commercial brewery in America. Our very first batch, Shelter Pale Ale, was brewed on a system which essentially was three little kegs with propane burners
underneath. Brewing 12–gallon batches of beer for a whole restaurant proved to be more than a full time job. When the doors to the pub first opened, we brewed three times a day, five days a week! The one benefit to brewing on
such a small system was the ability to try out a myriad of different recipes. We quickly got bored brewing the same things over and over – that’s when we started adding all sorts of weird ingredients and getting kind of crazy with
the beers!

By creating a brand and packaging that conveys Dogfish Head’s
unique style, a better brand experience is created. Using both
quirky illustrations and typography, a beer packaging system
was created that better conveyed Dogfish Head’s personality.

The beer wasn’t the brewpub’s only draw. The pub’s menu centered on a wood-burning grill. We soon became known as the place to enjoy fresh grilled seafood, burgers, pizzas and sandwiches. The wood–burning grill imparts a
unique flavor to everything on the menu, whether it’s a hearty sandwich, a delicate piece of fish or our signature pizza dough.

SOLUTION

With the popularity of the pub growing, it was quickly apparent that the 12–gallon brewery would not keep up with demand. We built a new brewery and underwent a thirty-fold expansion of the brew house!

The reputation of Dogfish Head ales quickly grew beyond Delaware’s borders. Calls from Philadelphia, Washington D.C. and beyond poured in, as thirsty restaurant patrons demanded their favorite beach beer at home. We began
bottling our Shelter Pale Ale in 1996 and just 1 year later we expanded again – this time we separated the packaging operation from the restaurant, and kept on brewing! By 1999, we were up to five year–round bottled brands in
about a dozen states.
We outgrew our distributing brewery in a couple years and in the summer of 2002; we moved our entire production brewery up the road to Milton, Delaware into a 100,000 square foot converted cannery. Around the same time (just
to keep thing interesting), we built a distillery on the second floor of our Rehoboth Beach brewpub, so we could make vodka, rum and gin.

SECTION // 05

off centered ales

Thanks to all our employees and every one of our customers, Dogfish Head continues to grow today! We’re now up to nearly 20 styles of beer that are sold in more than 25 states, and a half–dozen kinds of hand–crafted spirits... and
we still have some ideas in the back of our collective heads.

American
Rustic

The company produces 58 year long craft ales that are distributed in 25 states as well as run three different restaurants.

Off-centered
Friendly
Memorable
Nautical
Quality
Quirky

To Create a new brand identity to make its branding live up to the high quality reputation of its beer while still keeping its unique quirkiness to it.

The story of Dogfish Head began in June of 1995 when we opened Dogfish Head Brewings & Eats, the first state’s first brewpub opened in the resort beach community of Rehoboth Beach, Delaware. The plan was to bring original
beer, original food, and original music to the area. The pub’s name comes from a peninsula in Maine where Calagione spent summers as a boy.

RKy

Sam Calagione | Dogfish Head Founder & President
Sam Calagione is the founder and President of Dogfish Head. Sam got the brewing bug back in the early 1990s while working at a bar in NYC that featured microbrewed beer. After a number of homebrew batches, Sam put his English
degree to the test while writing the brewpub business plan. Sam is the brainchild behind all the wacky things that happen at Dogfish Head. He’s often on the road promoting Dogfish Head through beer, song, dance and words!

To Create a new brand identity to make its branding live up to the high quality reputation of its beer while still keeping its unique quirkiness to it.

Off-centered
Friendly
Memorable
Nautical
Quality
Quirky

The company produces 58 year long craft ales that are distributed in 25 states as well as run three different restaurants.

Thanks to all our employees and every one of our customers, Dogfish Head continues to grow today! We’re now up to nearly 20 styles of beer that are sold in more than 25 states, and a half–dozen kinds of hand–crafted spirits... and
we still have some ideas in the back of our collective heads.

The reputation of Dogfish Head ales quickly grew beyond Delaware’s borders. Calls from Philadelphia, Washington D.C. and beyond poured in, as thirsty restaurant patrons demanded their favorite beach beer at home. We began
bottling our Shelter Pale Ale in 1996 and just 1 year later we expanded again – this time we separated the packaging operation from the restaurant, and kept on brewing! By 1999, we were up to five year–round bottled brands in
about a dozen states.
We outgrew our distributing brewery in a couple years and in the summer of 2002; we moved our entire production brewery up the road to Milton, Delaware into a 100,000 square foot converted cannery. Around the same time (just
to keep thing interesting), we built a distillery on the second floor of our Rehoboth Beach brewpub, so we could make vodka, rum and gin.

With the popularity of the pub growing, it was quickly apparent that the 12–gallon brewery would not keep up with demand. We built a new brewery and underwent a thirty-fold expansion of the brew house!

The beer wasn’t the brewpub’s only draw. The pub’s menu centered on a wood-burning grill. We soon became known as the place to enjoy fresh grilled seafood, burgers, pizzas and sandwiches. The wood–burning grill imparts a
unique flavor to everything on the menu, whether it’s a hearty sandwich, a delicate piece of fish or our signature pizza dough.

Not only was Dogfish Head Delaware’s first brewpub, it was the smallest commercial brewery in America. Our very first batch, Shelter Pale Ale, was brewed on a system which essentially was three little kegs with propane burners
underneath. Brewing 12–gallon batches of beer for a whole restaurant proved to be more than a full time job. When the doors to the pub first opened, we brewed three times a day, five days a week! The one benefit to brewing on
such a small system was the ability to try out a myriad of different recipes. We quickly got bored brewing the same things over and over – that’s when we started adding all sorts of weird ingredients and getting kind of crazy with
the beers!

The story of Dogfish Head began in June of 1995 when we opened Dogfish Head Brewings & Eats, the first state’s first brewpub opened in the resort beach community of Rehoboth Beach, Delaware. The plan was to bring original
beer, original food, and original music to the area. The pub’s name comes from a peninsula in Maine where Calagione spent summers as a boy.

RKy

Sam Calagione | Dogfish Head Founder & President
Sam Calagione is the founder and President of Dogfish Head. Sam got the brewing bug back in the early 1990s while working at a bar in NYC that featured microbrewed beer. After a number of homebrew batches, Sam put his English
degree to the test while writing the brewpub business plan. Sam is the brainchild behind all the wacky things that happen at Dogfish Head. He’s often on the road promoting Dogfish Head through beer, song, dance and words!

An Imperial India Pale Ale
featuring a single, constnat
90-minuet hop additon. It’s
balnaced by a ridiculous
amount of english two0row
Barlet. Then we dry-hop it in
every tank.

12 fl. oz.

HEAD
H
D

90 min.IPA
What you have here
An Imperial India Pale Ale
featuring a single, constnat
90-minuet hop additon. It’s
balnaced by a ridiculous
amount of english two0row
Barlet. Then we dry-hop it in
every tank.

An ImperialIndia Pale Ale featuringa
single,constnat90-minuethop additon.
It’s balnacedby a ridiculousamountof
englishtwo0rowBarlet.Then we dry-hop
it in every tank.

12 fl. oz.

90 min.

HEAD

90 min.IPA

IPA

90

DOGFISH

IPA
A

i

90 MINUET
UET
UET

9% Alc. by Vol.

12 fl. oz.
9% Alc. by Vol.

12 fl. oz.
9% Alc. by Vol.

12 fl. oz.

9% Alc. by Vol.

12 fl. oz.

IP

90 min.

90 min.
IPA

9% Alc. by Vol.

12 fl. oz.
9% Alc. byol.
V

//early label drafts

pg//085

pg//086

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /fall 2009

course//packaging 3

instructor/ /tom mcnulty

pg//087

pg//088

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /fall 2009

course//packaging 3

instructor/ /tom mcnulty

pg//089

SO
LI

r is the name of American indie folk singer-songwriter Justin Vernon’s current band and most notable music project to date. The band now also consists of Mike

and Sean Carey.

e breakup of a band, relationship, and bout with sickness (mononucleosis of the liver), Vernon left Raleigh and moved back to Wisconsin spending three months in

er’s cabin in the woods of northern Wisconsin. According to Vernon, it was during this time that the “Bon Iver” moniker first entered his mind; while bedridden with

ucleosis, he began watching the television series Northern Exposure on DVD. One episode depicts a group of citizens in Alaska, where the show is set, emerging

eir homes into the first snowfall of the winter and wishing one another a “bon iver” (French for “good winter”). This was initially transcribed by Vernon as “bon iver”;

r, when he learned of its proper French spelling, he elected not to use it, deciding “iver” reminded him too much of “liver”, the source of his illness at the time.

That secret that you knew
But don't know how to tell
It fucks with your honor
And it teases your head

’m Up in
the
woods
’m Down
on The
time

the
quality
or state
of being
alone or
remote
from
society

narrative or confessional lyrics. He doesn’t tell you anything about who Emma is or what exactly she did to him forever ago — but she must be proud

hallucinatory effect) to a moan. Yet For Emma, Forever Ago never turns into a pity party, because Vernon has a light touch, with zero interest in

The music evokes the acoustic side of Nick Cave or Neil Young, with his voice ranging from a creepy falsetto (sometimes double-tracked for

he got there.

“Flume,” “Re: Stacks” and “The Wolves (Act I and II)” — he’s been stuck on the “foreign roads” of heartbreak so long, he can’t even remember how

recovering from what sounds like one mother grizzly of a broken romance. You can hear the isolation in the way he sings cracked ballads like

When your eyes are painted Sinatra blue?” Justin Vernon wrote the songs for his debut album during a three-month retreat in rural Wisconsin,

This album is a quiet marvel — just the sound of a sad guitar boy locking himself up in a cabin deep in the woods, singing, “Can’t you find a clue/

PEACEFUL

she could put him through enough agony to inspire such great songs.

Rob Sheffield

Rolling Stone

Due to the heavy influence nature had on the writing of this
album, the tour book uses a lot imagery from the woods. The
imagery is then heavily layered to convey the layering that
occurs in the songs. Overall, the book is intended to create a
serene feeling that is synonymous with the feeling one gets
when listing to the album.

NATURE

{·Bon Iver·}

SECTION // 06

for emma

OBJECTIVE

Bon Iver is the stage name for Justin Vernon. He wrote the
album For Emma Forever Ago while being isolated in the woods
during winter. The album became a big hit for hits soft beautiful
sounds . This project was to create a tour book for Bon Iver that
fans could buy at shows as a souvenir.

SOLUTION

SO
LI

r is the name of American indie folk singer-songwriter Justin Vernon’s current band and most notable music project to date. The band now also consists of Mike

and Sean Carey.

e breakup of a band, relationship, and bout with sickness (mononucleosis of the liver), Vernon left Raleigh and moved back to Wisconsin spending three months in

er’s cabin in the woods of northern Wisconsin. According to Vernon, it was during this time that the “Bon Iver” moniker first entered his mind; while bedridden with

ucleosis, he began watching the television series Northern Exposure on DVD. One episode depicts a group of citizens in Alaska, where the show is set, emerging

eir homes into the first snowfall of the winter and wishing one another a “bon iver” (French for “good winter”). This was initially transcribed by Vernon as “bon iver”;

r, when he learned of its proper French spelling, he elected not to use it, deciding “iver” reminded him too much of “liver”, the source of his illness at the time.

That secret that you knew
But don't know how to tell
It fucks with your honor
And it teases your head

’m Up in
the
woods
’m Down
on The
time

SECTION // 06
PROJECT
Tour Book
COURSE
Print 2

DELIVERABLES
Book

INSTRUCTOR
Troy Alders

KEY WORDS
S erene, Nature, Beauty

T Y P E FAC E S
Memphis, Univ ers

TIME FRAME
5 Weeks

the
quality
or state
of being
alone or
remote
from
society

narrative or confessional lyrics. He doesn’t tell you anything about who Emma is or what exactly she did to him forever ago — but she must be proud

hallucinatory effect) to a moan. Yet For Emma, Forever Ago never turns into a pity party, because Vernon has a light touch, with zero interest in

The music evokes the acoustic side of Nick Cave or Neil Young, with his voice ranging from a creepy falsetto (sometimes double-tracked for

he got there.

“Flume,” “Re: Stacks” and “The Wolves (Act I and II)” — he’s been stuck on the “foreign roads” of heartbreak so long, he can’t even remember how

recovering from what sounds like one mother grizzly of a broken romance. You can hear the isolation in the way he sings cracked ballads like

When your eyes are painted Sinatra blue?” Justin Vernon wrote the songs for his debut album during a three-month retreat in rural Wisconsin,

This album is a quiet marvel — just the sound of a sad guitar boy locking himself up in a cabin deep in the woods, singing, “Can’t you find a clue/

PEACEFUL

she could put him through enough agony to inspire such great songs.

Rob Sheffield

Rolling Stone

NATURE

{·Bon Iver·}

pg//094

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /spring 2008

course//print 1

instructor/ /troy alders

pg//095

pg//096

portfolio//filter

designer/ /courtney boyle

LY R I C S

bon iver
T H E W O LV E S ( A C T I & II )
Someday my pain, someday my pain
Will mark you
Harness your blame, harness your blame
And walk through
With the wild wolves around you
In the morning, I’ll call you
Send it farther on
Solace my game, solace my game
It stars you
Swing wide your crane, swing wide your crane
And run me through
And the story’s all over you
In the morning i’ll call you
Can’t you find a clue when your eyes are all painted Sinatra blue
What might have been lost Don’t bother me

//song lyrics

01 02 03 04 05 06 07 08 09 10

semester/ /spring 2008

course//print 1

instructor/ /troy alders

//album cover inspiration

pg//097

pg//100

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /spring 2008

course//print 1

instructor/ /troy alders

pg//101

pg//102

portfolio//filter

designer/ /courtney boyle

course//print 1

instructor/ /troy alders

reasure Island and the Presidio Army Base were decommissioned and opened to public control, under stipulations. Treasure Island is now part of District 6 of the
County of San Francisco, though it is still owned by the Navy. Building One is a Streamline Modern-styled remnant of the World’s Fair and is one of the few
remaining from the exposition. Originally intended as the terminal for the airport, it housed the Treasure Island Museum from 1976 to 1997. Today it serves
s offices for The Villages, a private apartment rental agency. The former housing for officers and their families is rented out to the general public, pending
pment and reconstruction of buildings on the island, slated for 2012-2014.

hey ho
little
fishies
don’t
cry

allenges could be:
ng people outside of the Bay Area to want to come
isuals that seem fun yet sophisticated enough for my primary audience.
ng every band in a way that is true to them yet cohesive with the look of the festival.

orld War II, Treasure Island became part of the Treasure Island Naval Base, and served largely as an electronics and radio communications training school, and
ajor Navy departure point for sailors in the Pacific.

Treasure Island, because it has a great view of the city and is equipped to have the festival. The dates are August 22nd and 23rd because it is an outdoor festival and so should be held when its still warm out. Plus, it
other music festivals, so bands and audience members can come without sacrificing another festival.

MUSIC

d sits in the “middle” of the San Francisco – Oakland Bay Bridge. Built by the federal government, Treasure Island was planned for and used as an airport for Pan
Airline’s Pacific Rim service of flying boats, of which the China Clipper is an example. After the World’s Fair 1939–40 exhibition, the island was scheduled to be
an airport when the Navy offered to exchange Mills Field on the San Francisco Peninsula near the city of Millbrae for the island. The City and County of San
accepted the swap, and the airport was built at Mills Field.

Festival Creative Brief

SECTION // 07

an obscure form of
rock which you only
learn about from
someone slightly
more hip than
yourself.
shake your booty

keaway the feeling that this music festival is hip and fun to go to.

al is fun and upbeat.

there was 28 bands that played in two days.
island has a great view of San Francisco
val will bus everyone from the city over for free, making access easy
than outside lands festival, the other SF music festival.
re close together with no two bands playing at once, making it possible to watch every band performing.

Music Festival is a fun, affordable music festival held right here in the San Francisco Bay.

as a good music festival that people would want to go to year after year.

for this project would be to get people to want to come to the festival, and be impressed when they do arrive.

e current perception, yet I would like to emphasize more how much fun the experience can be beyond the music. I think that right now they only emphasize the good music, but really the joy of the festival is the music

e Island Music festival is still a new festival, having only been around for two years, therefore it is not well known to people outside of the bay area. For the people that do know about it think that it is an affordable,
ly filled with locals, though they still draw big names to play.

e would include; high school aged and over 40 music enthusiast. This audience is split into two when it comes to the benefit. The high-school kids are more about the experience of the festival and the fun they could
he over 40 crowd is more about the music. They are more likely to buy VIP tickets as well.

would be people in their early 20â&#x20AC;&#x2122;s to the late 30â&#x20AC;&#x2122;s that are local to the bay area and have an appreciation for indie music and live performances. The benefit of the music festival for them is they get to see many great
r two days in a row. Not only do they get a bunch of good music, but they get to have a great experience surrounding the music.

PIRATE

OBJECTIVE

An Indie music festival held on Treasure Island requires many
kinds of materials. A strong branding sense that conveys both
the kind of music that is preformed as well as the nature of the
location is essential.

SOLUTION

Shanty Music Festival derives its name from sea shanties; songs
that sailors would sing out at sea. The fact that the music
festival is held on Treasure Island, a pirate themed deemed
appropriate. The indie rock music allows for a more hand done
funky approach. When these elements combine one is left with
the full shanty experience.

reasure Island and the Presidio Army Base were decommissioned and opened to public control, under stipulations. Treasure Island is now part of District 6 of the
County of San Francisco, though it is still owned by the Navy. Building One is a Streamline Modern-styled remnant of the World’s Fair and is one of the few
remaining from the exposition. Originally intended as the terminal for the airport, it housed the Treasure Island Museum from 1976 to 1997. Today it serves
s offices for The Villages, a private apartment rental agency. The former housing for officers and their families is rented out to the general public, pending
pment and reconstruction of buildings on the island, slated for 2012-2014.

allenges could be:
ng people outside of the Bay Area to want to come
isuals that seem fun yet sophisticated enough for my primary audience.
ng every band in a way that is true to them yet cohesive with the look of the festival.

orld War II, Treasure Island became part of the Treasure Island Naval Base, and served largely as an electronics and radio communications training school, and
ajor Navy departure point for sailors in the Pacific.

Treasure Island, because it has a great view of the city and is equipped to have the festival. The dates are August 22nd and 23rd because it is an outdoor festival and so should be held when its still warm out. Plus, it
other music festivals, so bands and audience members can come without sacrificing another festival.

MUSIC

d sits in the “middle” of the San Francisco – Oakland Bay Bridge. Built by the federal government, Treasure Island was planned for and used as an airport for Pan
Airline’s Pacific Rim service of flying boats, of which the China Clipper is an example. After the World’s Fair 1939–40 exhibition, the island was scheduled to be
an airport when the Navy offered to exchange Mills Field on the San Francisco Peninsula near the city of Millbrae for the island. The City and County of San
accepted the swap, and the airport was built at Mills Field.

Festival Creative Brief

an obscure form of
rock which you only
learn about from
someone slightly
more hip than
yourself.

keaway the feeling that this music festival is hip and fun to go to.

al is fun and upbeat.

there was 28 bands that played in two days.
island has a great view of San Francisco
val will bus everyone from the city over for free, making access easy
than outside lands festival, the other SF music festival.
re close together with no two bands playing at once, making it possible to watch every band performing.

Music Festival is a fun, affordable music festival held right here in the San Francisco Bay.

as a good music festival that people would want to go to year after year.

for this project would be to get people to want to come to the festival, and be impressed when they do arrive.

e current perception, yet I would like to emphasize more how much fun the experience can be beyond the music. I think that right now they only emphasize the good music, but really the joy of the festival is the music

e Island Music festival is still a new festival, having only been around for two years, therefore it is not well known to people outside of the bay area. For the people that do know about it think that it is an affordable,
ly filled with locals, though they still draw big names to play.

e would include; high school aged and over 40 music enthusiast. This audience is split into two when it comes to the benefit. The high-school kids are more about the experience of the festival and the fun they could
he over 40 crowd is more about the music. They are more likely to buy VIP tickets as well.

would be people in their early 20â&#x20AC;&#x2122;s to the late 30â&#x20AC;&#x2122;s that are local to the bay area and have an appreciation for indie music and live performances. The benefit of the music festival for them is they get to see many great
r two days in a row. Not only do they get a bunch of good music, but they get to have a great experience surrounding the music.

PIRATE

pg//110

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /spring 2008

//logo, icon and type sketches

course//graphic design 3

instructor/ /nicole flores

//character sketches

pg//111

pg//112

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01 02 03 04 05 06 07 08 09 10

semester/ /spring 2008

course//graphic design 3

instructor/ /nicole flores

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designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /spring 2008

course//graphic design 3

instructor/ /nicole flores

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01 02 03 04 05 06 07 08 09 10

semester/ /spring 2008

course//graphic design 3

instructor/ /nicole flores

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course//graphic design 3

instructor/ /nicole flores

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designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /spring 2008

course//graphic design 3

instructor/ /nicole flores

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With a variety of music we have
something for everyone. Rap, folk,
dance, indie, instrumental, experimental,
everyone can be a pirate at the Shanty
will be the third year the island has held the Shanty
Music Festival. This
Music Festival, celebrating independently produced music as

well as independently produced art, writing, crafts, and more.
Come celebrate two days of great music and great fun. We
have music, food, beer, clothing, crafts, education, and a Ferris
wheel! What else could you want for a festival of fun? Sing along
are strongly encouraged.

home

artists

schedule

tickets

gallery

press

sponsors

home

artists

scheduel

tickets

gallery

press

sponsors

01 02 03 04 05 06 07 08 09 10

semester/ /spring 2008

course//graphic design 3

instructor/ /nicole flores

pg//123

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designer/ /courtney boyle

course//graphic design 3

instructor/ /nicole flores

Client
Project

Target
To create the packaging and br anding for a ne w retail st ore, Arrow,
being opened by Target. This store is designed to appeal to the
audience of both W illiams Sonoma and C rate & Bar rel. Their packaging
and identity should r eflect the upscale, y et fun personality of the st ore.

Store Concep t

Arrow will be a moderniz ed company with a focus on clean fr esh
design, simplicity , and a limi ted production feel. The store will h ave the
offerings of W illiam Sonoma and Cr ate & Barr el.

Key Adjectives

Smart Fr esh Fun Unique Modern A ffordable Quality Stylish Timeless

esign Objectiv es

To design packaging for Arr ow s branded house and house of b rand
products. The products for br anded house should feel c onsistent. the y
can stand alone, but a ny product added to the g roup should fit in. The
house of b rands will help appeal t o niche mark ets and will be mor e
individual in design. The design should also reflect the personality of
the store, and appeal to audienc es of Cr ate & Barr el and Williams an d
Sonoma. Ar rows packaging and b randing should not only look beautiful
and creative, it should pr ovide useful information about the pr oduct
and work in int eresting ways, while remaining c ohesive with the br and.

A store specializing in unique and beautiful it ems for the home, with a
modern feel and Target smart s.
Target is an American r etailing c ompany that w as opened in 1962 .
Target is the sec ond la rgest disc ount retailer in the Uni ted States,
behind Walmart .

Crate & Barr el is a s tore chain of American r etail st ores opened in 1962,
based in Northbr ook, Illinois, specializing in house wares, furnitu re, and
home a ccessories .

Williams-Sonoma is a high-end American c onsumer r etail company that
sells kit chenwares, furnitur e and linens, as well as other hous ewares,
along with a v ariety of specialty foods and gift it ems. F ounded in 1956.

BRANDED HOUSE

SHINE INVITINGHA

CLEAN LI

HANG COLOR

SOFT
B
WARM
ILLUMINATE

GLOW ILLUMI
BRIGHT
HANG
INVITING SHINELI

HOUSE OF BRANDS

to make personal
or individual;
specifically :
to mark as the
property of a
particular person

THIS IS YOUR LIF
SECTION // 08

this is your life
A Group Project with Sal Ballesteros, Kristen Haff, and Noah Love

OBJECTIVE
What if Target were to open a store that competed with both
Crate and Barrel and Williams and Sonoma? A name, a branding,
a packaging strategy and an entire look and feel must be created
using “Target smarts.”

SOLUTION
Arrow is a store that caters to the individual with both a house of
brands and a branded house approach. From start-up kitchen
kits to luxury soaps and linens one can find not only the product
they are looking for but one that matches their personality. After
all this is your kitchen, your bedroom, your home, your life.

Target
Project

To create the packaging and br anding for a ne w retail st ore, Arrow,
being opened by Target. This store is designed to appeal to the
audience of both W illiams Sonoma and C rate & Bar rel. Their packaging
and identity should r eflect the upscale, y et fun personality of the st ore.

Store Concep t

Arrow will be a moderniz ed company with a focus on clean fr esh
design, simplicity , and a limi ted production feel. The store will h ave the
offerings of W illiam Sonoma and Cr ate & Barr el.

Key Adjectives

Smart Fr esh Fun Unique Modern A ffordable Quality Stylish Timeless

Design Objectiv es

To design packaging for Arr ow s branded house and house of b rand
products. The products for br anded house should feel c onsistent. the y
can stand alone, but a ny product added to the g roup should fit in. The
house of b rands will help appeal t o niche mark ets and will be mor e
individual in design. The design should also reflect the personality of
the store, and appeal to audienc es of Cr ate & Barr el and Williams an d
Sonoma. Ar rows packaging and b randing should not only look beautiful
and creative, it should pr ovide useful information about the pr oduct
and work in int eresting ways, while remaining c ohesive with the br and.

A store specializing in unique and beautiful it ems for the home, with a
modern feel and Target smart s.
Target is an American r etailing c ompany that w as opened in 1962 .
Target is the sec ond la rgest disc ount retailer in the Uni ted States,
behind Walmart .

Crate & Barr el is a s tore chain of American r etail st ores opened in 1962,
based in Northbr ook, Illinois, specializing in house wares, furnitu re, and
home a ccessories .

Williams-Sonoma is a high-end American c onsumer r etail company that
sells kit chenwares, furnitur e and linens, as well as other hous ewares,
along with a v ariety of specialty foods and gift it ems. F ounded in 1956.

Makeup Mutiny is a community art event, that showcases a rich sampling
of dance performance, then morphs into a dance par
ty. Dialogue,
collaboration, and celebration from all areas of the dance world
!

TWIN SP ACE . 2111 MISSION STREET . 3RD FLOOR . 415.230.9703

brownpapertickets.com

Photographer .

To ny Rotundo . Dancer . Helen Nowi

k

MONEY

a person who
pursues an
occupation without
a long-term
commitment to
any particular
employer

SECTION // 09

freelance work
A selection of small freelance projects done within the past year.
When I have free time I try to do freelance work to better hone
my skills as a designer and to make some extra money at the
same time. Freelance work is a good opportunity to take what
I have learned and apply it to a project for the real world. Its
a valuable experience that has only made me a stronger more
knowledgeable designer.

Makeup Mutiny is a community art event, that showcases a rich sampling
of dance performance, then morphs into a dance par
ty. Dialogue,
collaboration, and celebration from all areas of the dance world
!

TWIN SP ACE . 2111 MISSION STREET . 3RD FLOOR . 415.230.9703

brownpapertickets.com

Photographer .

To ny Rotundo . Dancer . Helen Nowi

k

MONEY

SECTION // 09
PROJECT
Freelance Projects
COURSE
N/A

DELIVERABLES
Postcards, Identities

INSTRUCTOR
N/A

KEY WORDS
Various

T Y P E FAC E S
Various

TIME FRAME
Various

a person who
pursues an
occupation without
a long-term
commitment to
any particular
employer

CREATIVE PROCESS

pg//198

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /n/a

course//n/a

instructor/ /n/a

FREELANCE WORK

sfsu cinema
FILM SCREENING POSTCARD

pg//199

pg//200

portfolio//filter

designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /n/a

course//n/a

instructor/ /n/a

FREELANCE WORK

makeup mutiny
DANCE PERFORMANCE POSTCARD

pg//201

pg//202

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designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /n/a

course//n/a

instructor/ /n/a

FREELANCE WORK

nikolette & brian
WEDDING IDENTITY

pg//203

pg//204

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designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /n/a

course//n/a

instructor/ /n/a

FREELANCE WORK

through the hayes
TRUNK SHOW POSTCARD

pg//205

pg//206

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designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /n/a

course//n/a

instructor/ /n/a

FREELANCE WORK

stone carpentry
IDENTITY

pg//207

DIS
TINC

THROW IT
ONTO THE
FLOOR AND
NOTHING
SHOULD
FALL OFF
ICONIC

S

C

R

V

C

L

M

E

A

S

C

R

V

C

L

M

E

A

S

C

R

V

C

SOPHISTICATED

CONCEPTUAL

RELEVANT

VERSATILE

COHESIVE

LEGIBLE

MEMORABLE

ENDURING

ATTRACTIVE

SOPHISTICATED

CONCEPTUAL

the logo should
stand out in a
crowded field by
virtue of its unique
appearance

RELEVANT

VERSATILE

COHESIVE

HEART OF THE BRAND

LEGIBLE

MEMORABLE

SECTION // 10

ENDURING

identities

ATTRACTIVE

SOPHISTICATED

CONCEPTUAL

RELEVANT

VERSATILE

COHESIVE

An identity must by distinctive, conceptual, versatile, and cohesive.
It is the heart of a brand. An identity should not only clearly
communicate what the brand is about, but should do so in a
visually pleasing way. This is a selection of identities created in
both black and white and their color versions.

DIS
TINC

THROW IT
ONTO THE
FLOOR AND
NOTHING
SHOULD
FALL OFF

S

C

R

V

C

L

M

E

A

S

C

R

V

C

L

SECTION // 10

M

PROJECT
Identities

E

COURSE
N/A

DELIVERABLES
Logos

INSTRUCTOR
N/A

KEY WORDS
Various

ICONIC

T Y P E FAC E S
Various

TIME FRAME
Various

A

S

C

R

V

C

SOPHISTICATED

CONCEPTUAL

RELEVANT

VERSATILE

COHESIVE

LEGIBLE

MEMORABLE

ENDURING

ATTRACTIVE

SOPHISTICATED

CONCEPTUAL

the logo should
stand out in a
crowded field by
virtue of its unique
appearance

RELEVANT

VERSATILE

COHESIVE

LEGIBLE

MEMORABLE

ENDURING

ATTRACTIVE

SOPHISTICATED

CONCEPTUAL

RELEVANT

VERSATILE

COHESIVE

HEART OF THE BRAND

pg//212

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designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /n/a

course//n/a

instructor/ /n/a

pg//213

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designer/ /courtney boyle

01 02 03 04 05 06 07 08 09 10

semester/ /n/a

course//n/a

instructor/ /n/a

pg//215

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G R AT E F U L

thank you
People that have helped me along the way
I ’ d l i ke to t h a n k f i rst a n d fo re m o st m y fa m i ly fo r t h e
unconditional support and love I have been lucky to have my
whole life. I wouldn’t be here without you guys and you mean
the world to me. My teachers have been a great inspiration
especially Mary Scott, Tom McNulty and Hunter Wimmer. Thank
you for always encouraging me to never stop pushing myself
and showing me “the light”. Thank you to my classmates for
opening up my eyes to new ways of thinking and approaching
projects. I also thank them for creating a such a high standard
to work to strive for. Thank you to Sali Hoover for always saying
just the right thing to keep me going. And lastly, thank you to
my friends for keeping me inspired by life and continuously
making me laugh.

COPYRIGHT ÂŠ 2010
All rights reser v ed. No par t of this publication my be reproduced, stored
in a retriev al sy stem or tr ansmitted, in any form or by any means, with
the permission of Cour tney Boyle