Special Reports

Brand sentiment to play a critical role in cloud market evolution

Even in this multi-vendor, multimodal world, enterprises still have that one vendor they prefer to go to first for their cloud needs. Through TBR’s Cloud Customer Research Program, cloud adopters on both the IT and line-of-business (LOB) sides of enterprises provide insight into sentiment around their primary cloud vendor’s brand and the likeliness of doing business with that vendor again. Cloud vendors can utilize this ongoing stream of end-user research and feedback as a leading indicator tool to gauge where the market is and where it is headed to readjust or reinforce go-to-market, portfolio and customer strategies. TBR’s IT Vendor Sentiment Customer Research highlights customers’ perceptions of the top three enterprise cloud providers as above average in brand, portfolio and service level, among other attributes.