Facebook Tweaks Logo

Facebook introduced a slight tweak to its logo, with minor changes to some of the letters.

Facebook introduced a slight tweak to its logo, with minor changes to some of the letters.

Product designer Christophe Tauziet shared the new logo in a tweet, and creative director Josh Higgins spoke with Brand New:

When Facebook’s logo was first created in 2005, the company was just getting started, and we wanted the logo to feel grown-up and to be taken seriously. Now that we are established, we set out to modernize the logo to make it feel more friendly and approachable. While we explored many directions, ultimately we decided that we only needed an update, and not a full redesign. We worked with Eric Olson—whose typeface, Klavika, was used in the original logo—and developed a custom typeface to reflect where we are now and where we are headed.

Armin Vit of Brand New pointed out that the logo design was a collaboration between Olson, of Process Type Foundry, and Facebook’s in-house design team, and said of the changes to the social network’s logo:

There are multiple changes that, although perhaps considered subtle by the Facebook team, heavily affect the appearance of the new wordmark. The double-story “a” has been changed to a single-story. The “o”s and “e” are rounder, and the “b” has a more traditional stem. In essence, this is a perfectly acceptable wordmark, a kind of 21st-century Franklin Gothic for the millennial generation. It has a great rhythm, it’s perfectly crafted—although the left part of the “e” seems a tad heavy—and it’s very nicely kerned. The problem is that, for lack of a better thought, it does not compute … I know it says “Facebook,” but it’s not Facebook.