Press Release, 13 July 2010

Dutch Backbase top 20 innovators in online banking

Backbase recently presented its portal software at Finovate, a leading event on technological innovations in the financial sector in North America. Several industry analysts, Jim Bruene of Netbanker and Jacob Jegher of Celent, responded enthusiastically. Reason for American Banker and Bank Technology News to appoint Backbase the top 20 innovators who are changing the face of online and mobile banking in the coming years.

The leading financial magazine American Banker puts Backbase in the top 20 innovators in 2010. The list includes only three European companies, Backbase is the only company from the Netherlands.

Backbase recently presented its portal software Finovate (www.finovate.com), a leading event on technological innovations in the financial sector in North America. Several industry analysts, waaron Jim Bruene of Netbanker and Jacob Jegher of Celent responded very enthusiastically: “Back Base speaks my language, online banking customer experience.” Reason for American Banker and Bank Technology News to appoint Backbase the top 20 innovators who are changing the face of online and mobile banking in the coming years.

The Backbase Portal software differs from traditional portal solutions through a strong focus on the end user. “Portals are not just a piece of technology, but especially a customer engagement platform,” said Jouk Pleiter, CEO of Backbase. “More than ever, it is important to focus on the customer, and every customer the opportunity to give chance to exercise control over the online dialogue. To achieve this we take existing content and applications into widgets. Widgets are a kind mini-applications that may be presented to the users through various channels. ” The portal software Backbase is not a replacement for existing systems, but rather a flexible presentation layer on top of the already in use systems. Within the presentation layer of Back Base, is on the user, and makes the interplay between widgets, personalization and social technology for the optimal user experience; “The use of widgets is relatively simple to operate tailor each customer. Depending on the customer profile and customer preference be used in conjunction appropriate widgets in an effective customer journey”. The main result is increasing online customer satisfaction and further displacing physical customer interaction points (such as offices, network and call center) to effective online dialogues.

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