Project Profiles

Real Food Generation

The Real Food Challenge leverages the power of youth and universities to create a healthy, fair and green food system. The primary campaign is to shift $1 billion of existing university food budgets away from industrial farms and junk food and towards local/community-based, fair, ecologically sound and humane food sources—what we call “real food”—by 2020. The Real Food Challenge also maintains a national network of student food activists—providing opportunities for networking, learning, and leadership development for thousands of emerging leaders.