New EMC Data Domain ® systems deliver up to 27x more scale than the closest competitor—enabling customers to eliminate storage silos by consolidating all backup and archive data on a single protection storage platform.

Enhancements to the recently announced EMC Data Protection Suite deliver deeper integration with Data Domain systems and EMC storage, new optimizations for virtual environments and greater visibility and control for the protection of enterprise applications.

Mozy ® by EMC delivers a new suite of features designed to make cloud backups easier to scale and manage.

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Backup administrators are facing increasing pressure to meet the needs of a diverse set of stakeholders that includes application owners, virtual machine administrators and storage and server administrators. Many of these stakeholders wish to increase the control and visibility into the protection of the environments they manage and have implemented their own solutions. The result is an “accidental architecture” that consists of a fragmented set of data protection processes and infrastructure silos, the ownership of which is often unclear.

With today’s announcement, EMC is delivering a full range of capabilities that enable backup teams to transform from the chaos of the accidental architecture to a more effective Protection Storage Architecture that meets the demands of the business. The key tenets of EMC’s Protection Storage Architecture are:

Protection Storage: The anchor of the architectures is cost- and capacity-optimized storage with high data durability that can deliver disaster recovery, backup and archive.

Data Source Integration: Leverages both the optimized data flows and user interfaces of data sources including hypervisor, application and storage, to deliver the performance and visibility internal customers want.

Data Management Services: A catalog of all data copies plus reporting and analytics for compliance.

TECHNOLOGY HIGHLIGHTS:

New Midrange Data Domain Systems: The new Data Domain DD2500, DD4200, DD4500 and DD7200 systems deliver the performance and scalability to cost-effectively consolidate all backup and archive data onto a single, easy-to-manage protection storage platform. These new midrange systems are up to 4x faster and 10x more scalable than the existing Data Domain systems they replace. In addition, the new systems support up to 540 data streams, a 3x increase that further enables complete consolidation of backup and/or archive data. Designed to lower total cost of ownership for backup and archive storage, the new systems provide up to a 38% lower cost-per gigabyte.

Extended Backup and Archive Application Support: Empowering application owners is critical to delivering a Protection Storage Architecture. Data Domain systems now support direct backup from SAP HANA Studio via NFS – enabling SAP HANA DBAs to leverage efficient protection storage while maintaining control of backup processes. In addition, DD BoostTM for Oracle RMAN now supports Oracle Exadata and SAP running on Oracle – enabling DBA control of faster, more efficient backup and disaster recovery. To support a broader range of archive storage environments, Data Domain systems now offer seamless integration with archiving applications from OpenText, IBM and Dell. With these new integrations, Data Domain systems can be deployed with over 20 products for file, email, SharePoint, content management and database archiving.

Data Protection Suite Enhancements: EMC Avamar ® 7 now supports all major data center workloads being directed to Data Domain systems, with the addition of file system and NAS/NDMP backups. With this addition, all major data center workloads can now be protected by the combined solution. Avamar extends its leadership for virtual environments with new VM Instant Access, which allows a VM to be booted from a Data Domain system and up-and running in under 2 minutes. Also, a new VMware vSphere web client allows VMware administrators to manage Avamar backup and recovery directly from a familiar interface.

CUSTOMER QUOTE:Mike Strenge, Senior Vice President, Information Technology, Great Western Bank
“Previously, Great Western Bank struggled just to meet backup and recovery SLAs, and still worried about our ability to recover data and systems in a fashion that carried no impact to our business in the event of a disaster. EMC’s data protection solutions alleviated those most basic concerns, and have additionally enabled the IT team to take a more strategic role in the bank’s aggressive acquisition objectives. We’re confident that we have the data protection infrastructure to support the change and growth of our business objectives. The flexibility and choice that come with EMC’s suite of integrated software and hardware solutions gives us the opportunity to architect our data protection strategy without having to choose from a set of compromises.”

ANALYST QUOTE:Robert Amatruda, Research Director for Data Protection and Recovery, IDC
“Organizations must have an effective data protection strategy and infrastructure in place as they transform their IT and business objectives. EMC’s array of data protection solutions announced represents coalescence of proven, existing products with new features and functionality allowing customers to free themselves from the antiquated backup products and processes to a more flexible, holistic approach.”

EMC EXECUTIVE QUOTE:Guy Churchward, President, EMC Backup Recovery Systems Division
“Deployment of a Protection Storage Architecture, which arrests the proliferation of the ‘accidental architectures’ we talk so much about, is the best strategy for ensuring effective data protection. Accidental architectures are an outgrowth of users addressing individual data protection challenges reactively as they arise, and applying costly silo’d or ‘one size fits all’ products and solutions that become difficult to manage, optimize and pay for. The products we’ve announced today pave the way for our customers to consolidate their data protection strategy and infrastructure, and enable them to proactively prepare for the data protection challenges that accompany transformational IT initiatives.”

AVAILABILITY
All new EMC data protection products will be generally available in the third quarter of 2013 and will also be available within VSPEXTM Proven Infrastructures in the same

ABOUT EMC
EMC Corporation is a global leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing. Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset — information — in a more agile, trusted and cost-efficient way. Additional information about EMC can be found at www.EMC.com.

EMC, Avamar, BOOST, Data Domain, Mozy, NetWorker and VSPEX are registered trademarks or trademarks of EMC Corporation in the United States and other countries. VMware is a trademark of VMware, Inc. in the United States and other countries. All other trademarks used herein are the property of their respective owners.