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TEAM NEWS: Sharp Motorsport and Pure Performance join forces

15 Nov 17

Supplied by team’s PR.

15 NOVEMBER, 2017 – Building on the success of an exciting 2017 season in the F4 British Championship certified by FIA – powered by Ford EcoBoost, Sharp Motorsport are continuing to invest in the future with the engagement of Pure Pace Performance Management on a full-time basis.

“I am really excited to be working with Sharp Motorsport,” he said. “Their presentation and attention to detail is outstanding and presents a fantastic platform for advertising and sponsorship partners.

“Pure Pace Performance management will be working on all aspects of team performance including organisational, personnel, technical, sporting and the all-important commercial aspects.

“The aspect close to my heart though is driver development. I am fortunate to have had a lot of success developing race drivers and it has been great to do a job that I am passionate about.

“Driver development and particularly young driver development is multi-faceted. It is critical to treat each driver as an individual and design a plan that works for them. Whether it’s on track in a coaching car, detailed simulator work, class room theory, mental approach or presentation skills, each driver will present with strengths and weaknesses that will need honing.”

Said Sharp Motorsport team principal Joe Sharp: “It’s really exciting to have Stuart on board for 2018. It means we can really start to push as a team now! We had a busy year learning in 2017 which was great and has put us in a good position to build now and really teach the drivers everything they need to progress their careers.

“We are very keen to speak to new drivers who are either looking to improve their F4 performance or are ready to take the critical step into the exciting world of FIA F4, and we are already talking to potential drivers for the 2018 season.”

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