Sep 19, 2008

5 Black Hat Techniques to Avoid

Every webmaster use SEO techniques to optimize their site for search engines. If you belong to online marketing then you must be familiar with these techniques. We all know that SEO is the one and only the effective tool that can help you to promote your site but its takes hard work and persistence to achieve the desired results. However, there are many webmasters who prefers to use the shortcut method, which are often an unethical and illegal.

Using these shortcuts may reward you with best results in short time but it’s also true that using these techniques will surely ban your site. Thus, we are mentioning 5 unethical black hat tips which you should avoid at all cost.

5 Unethical Black Hat Tips to Avoid:

Hidden Text:

Many webmasters use small texts which are very hard to read for the viewers and visitors. Moreover, they also use same color text which is used in the background of the page which makes the text impossible to read. Using CSS for the sole purpose of loading them with rich keywords content and copy are considered as black hat and unlawful. If you are doing some thing like this then we highly suggest you to avoid doing these things because sooner or later you will be penalize by the search engines.

Page Cloaking:

It’s a common practice that webmasters use browsers orbot sniffers to serve the bots a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is considered unethical by the search engines and is cheating your visitors because by doing this you are indirectly forcing your visitors to click the links which you want but and not what they are willing to.

Multiple Submissions:

Submitting multiple copies of your domain and pages is another thing to stay away from. For example, trying to submit a URL of an Adsense as two separate URL's is the same as inviting trouble and even termination. Similarly, this is a reason to avoid auto submitters for those who are receiving submissions. Thus, it’s better check first if your domain is already submitted to any certain search engine before you try to submit to it again. If you see it there, then move on. No point contemplating whether to try and submit there again.

Link Farms:

If you are making any link exchange than its better to know what type of site you are dealing with because banned site or those sites which are busy in link farming are considered as a rotten apples which not only spoils their own ranking and placement but they also hampers those sites with whom they are linking with. Generally, having a link higher than 100 on a single page is considered as a link farm so try and not to make them higher than that.

Page Rank For Sale:

“Page rank for sale” is a common quotation if you step in the dirty SEO market place. Many websites sell ads or gain the link which is legal and yet fruitful but if you are selling page ranks to other sites than your site will be ban sooner or later. This is considered as unethical and illegal. Thus, it’s better to quit these things before banning your site forever.