Website and Social Media Policy

Introduction

This policy is intended to set basic guidelines for web content created by and curated by Southwest Unitarian Universalist Church. The scope of this document’s guidelines include, but are not necessarily limited to SWUU’s website and social media presence.

Delegation of Authority

Authority to create, moderate, and manage website and social media content is delegated to a minimum of two (2) individuals approved by the Communications Committee and the SWUU Board of Trustees as Content Moderators. Individuals managing SWUU’s website and social media presence (heretofore referred to as the ‘web presence’) shall use this document as a guideline for all duties.

If an event should arise in which the proper action to be taken is unclear, these individuals should refer to the Communications Committee for guidance.

Content Guidelines

The below list is a general guideline for what is expected from the SWUU web presence, and is not intended to be exhaustive. Content Moderators should strive to adhere to the guidelines below as part of their duties.

News and other content should be added to the SWUU web presence a minimum of once per week by responsible parties.

Content created on by moderators on behalf of SWUU should generally promote and events and activities involving Southwest Unitarian Universalist Church or its affiliates.

All announcements should concisely set out the “Who, What, When, Where, Why, How, and How Much” as necessary.

All content should be written in clear, grammatically correct prose.

Any required changes to existing content (such as announcements) should be done on a timely basis.

Any multimedia content such as photographs, digital video, or audio excerpts should be of good quality and where possible should attribute the original copyright holder.

Where applicable, content should adhere to the SWUU Privacy Policy.

Third Party Content on Social Media

Content created by third parties on SWUU’s social media presence is subject to review by Content Moderators to ensure it meets guidelines set forth in this policy. As social media is highly dynamic, content must be reviewed frequently to ensure it complies with this policy. This content should generally adhere to the following additional guidelines:

The content should be consistent with the Seven Principles of Universalist Unitarianism.

The content should not violate third-party content policies of applicable social media sites (such as Facebook or Yahoo).

Does not contain objectionable content, including but not limited to: slander, libel, violations of copyright, profanity, or off-color humor.

Interactions between visitors should be respectful. The SWUU social media presence should be curated as a safe, healthy place for civil discussion with no place for hostile speech or personal attack. While incidents may be infrequent, heated discussions between visitors should be encouraged to take place as private conversations rather than as part of the SWUU social media presence.

Chronic issues with certain visitors to the SWUU social media presence should be brought to the attention of the Communications Committee for further guidance.

Visitors to SWUU’s web presence should understand that any content that does not meet the above guidelines or is deemed inappropriate by Content Moderators is subject to moderation or deletion. Furthermore, content that is deemed unlawful or illegal will be reported to the proper authorities.