Asda: Bring Christmas Home – 2018 Christmas Advert

TV Commercial Review

Memorable

Effective

Style

Heart or Humor

Execution

Good

Asda publishes its 2018 Christmas Advert. The commercial was created by the advertising agency Abbott Mead Vickers BBDO. The film was directed by Agustín Alberdi through Stink.

The marketing message is “Christmas is coming and we just can’t contain our excitement any longer! From gifts for everyone to delicious festive food, we’ve got everything you need to bring Christmas home.”

I like the opening video with a Santa fires a cannon. The ad is chaotically and surprisingly beautiful.