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Pacers Rebrand Concept [Personal Project]

Hey everyone,

Some of you may remember the concept uniforms I did a year ago. Well, I always wanted to revise them and expand on the rebranding which resulted in this larger personal project. For the most part, I liked what I had started but wanted to improve on things many here felt could be better, mainly the wordmark and typeface. I won't explain much here and just let the graphic do the talking...Hope you guys like it!

The Following User Says Thank You to ColeTheMole For This Useful Post:

Re: Pacers Rebrand Concept [Personal Project]

Great job rel! I'm a graphic designer as well and I think you've created a really solid style-guide here.

The uniforms look great and I do really like the alternate uni that G. Hill is wearing, including the use of "indy". The only element I'm not so keen on is the font choice. I understand you're looking to connect the "I" and "P" to the logo, with the use of the little flourish at the top, but I'm not sure it's necessary as it seems a little distracting. The lowercase "i" works for the "indy" alternate, but is a bit uncomfortable when it comes to the full "iNDIANA". I like the uppercase "I" you've used in the "main lockups" section more for the uniforms.

I think the font looks good on the uniforms, but feels a little disconnected when used in the logo. The Pacer's "P" emblem is a hard image to fit a word next to though. Maybe making "PACERS" a larger element in the overall logo might help?

Re: Pacers Rebrand Concept [Personal Project]

I love everything about it. It draws from the awesome Pacers' history but still stands alone as totally unique aand current. Nothing else in the NBA is like it. Someone please get rel a job doing this for the Pacers.

Re: Pacers Rebrand Concept [Personal Project]

Thanks for all the comments/critiques! Seems like the small notch on the first letters/logo are a hit and miss so far. The main reason I originally started adding it was to give the logo some motion. At first it was just a mere detail to show speed but when I looked at it again, it began to look like an "i" which I revised towards and ran with. I really just wanted to curve out some corners and make it seem less grounded, which i think the all the past logos suffer from (especially for a team identity that is supposed to evoke speed/racing/motion).

Really, the main focuses were to emphasize 'Indiana'.
-"i" in Primary
-State flag influence in Alternate
-IndyCar shape in Alternate uni-Brickyard pattern at halfcourt (this is one thing I feel like they really should do)

...So I really wanted represent the city/state

Also, I knew that 'Indy' integration would get some dislikes because of its reference to just the city, but that was the one aspect that I let my interest get ahead of the design :P I've always wanted just an Indy jersey being from there, and hey, it's just a concept

The Following 3 Users Say Thank You to Heisenberg For This Useful Post:

Re: Pacers Rebrand Concept [Personal Project]

I think you did a nice job overall. Although I agree with those who dislike using "Indy" over "Indiana". Every now and then we see someone offer a different design for the Pacers. I think it would be awesome if they made it a contest. Let a fan re-design the court, logo, jersey, etc. I think it would be great marketing.