Artists are changing profiles blue for Jay Z’s new music streaming service

Many of the world’s biggest artists are rallying behind Jay Z’s new music streaming service Tidal by changing their profile and cover photos to teal blue on Sunday night. Tidal will compete with platforms like Spotify as well as Apple’s nearly ready and revamped music service involving Beats Music. Join Rihanna & start by turning your profile picture blue.

Jay Z plans to unveil Tidal’s artist-friendly game plan on Monday at New York City’s James A. Farley Post Office at 5 p.m. ET. Tidal will compete with platforms like Spotify as well as Apple’s nearly ready and revamped music service involving Beats Music.

Tidal’s website describes the service and pricing as such: “Introducing the first music streaming service that combines the best High Fidelity sound quality, High Definition music videos and expertly Curated Editorial.”