A Cat Collar that Translates Meows to Human

Cats have a mysteriousness about them. You never know WHAT they are plotting, but you do know that they are always plotting SOMETHING. CATTERBOX is hoping to solve this mystery with a collar that translates their meows into English. HOW IN THE HECK?!

Here is a video explaining how it works.

Now the big question: Is it real? I have no idea. But, the video is attached to Tempations cat treats, so it would be pretty smart move creatinng this sort of buzz around their brand.