Is Big Data turning gov’t into ‘Big Brother?’

With every phone call they make and every Web excursion they take, people are leaving a digital trail of revealing data that can be tracked by profit-seeking companies and terrorist-hunting government officials.

The revelations that the National Security Agency is perusing millions of U.S. customer phone records at Verizon Communications and snooping on the digital communications stored by nine major Internet services illustrate how aggressively personal data is being collected and analyzed.

Verizon is handing over so-called metadata, excerpts from millions of U.S. customer records, to the NSA under an order issued by the secretive Foreign Intelligence Surveillance Court, according to a report in the British newspaper The Guardian. The report was confirmed Thursday by Sen. Dianne Feinstein, D-Calif., who chairs the Senate Intelligence Committee.

Former NSA employee William Binney told the Associated Press that he estimates the agency collects records on 3 billion phone calls each day.

The NSA and FBI appear to be casting an even wider net under a clandestine program code-named “PRISM” that came to light in a story posted late Thursday by The Washington Post. PRISM gives the U.S. government access to email, documents, audio, video, photographs and other data that people entrust to some of the world’s best known companies, according to The Washington Post. The newspaper said it reviewed a confidential roster of companies and services participating in PRISM. The companies included AOL Inc., Apple Inc., Facebook Inc., Google Inc., Microsoft Corp., Yahoo Inc., Skype, YouTube and Paltalk.

In statements, Apple, Facebook, Google, Microsoft and Yahoo said they only provide the government with user data required under the law. (Google runs YouTube and Microsoft owns Skype.) AOL and Paltalk didn’t immediately respond to inquiries from The Associated Press.

The NSA isn’t getting customer names or the content of phone conversations under the Verizon court order, but that doesn’t mean the information can’t be tied to other data coming in through the PRISM program to look into people’s lives, according to experts.

Like pieces of a puzzle, the bits and bytes left behind from citizens’ electronic interactions can be cobbled together to draw conclusions about their habits, friendships and preferences using data-mining formulas and increasingly powerful computers.

It’s all part of a phenomenon known as a “Big Data,” a catchphrase increasingly used to describe the science of analyzing the vast amount of information collected through mobile devices, Web browsers and check-out stands. Analysts use powerful computers to detect trends and create digital dossiers about people.

The Obama administration and lawmakers privy to the NSA’s surveillance aren’t saying anything about the collection of the Verizon customers’ records beyond that it’s in the interest of national security. The sweeping court order covers the Verizon records of every mobile and landline phone call from April 25 through July 19, according to The Guardian.

It’s likely the Verizon phone records are being matched with an even broader set of data, said Forrester Research analyst Fatemeh Khatibloo.

“My sense is they are looking for network patterns,” she said. “They are looking for who is connected to whom and whether they can put any timelines together. They are also probably trying to identify locations where people are calling from.”

Under the court order, the Verizon records include the duration of every call and the locations of mobile calls, according to The Guardian.

The location information is particularly valuable for cloak-and-dagger operations like the one the NSA is running, said Cindy Cohn, a legal director for the Electronic Frontier Foundation, a digital rights group that has been fighting the government’s collection of personal phone records since 2006. The foundation is currently suing over the government’s collection of U.S. citizens’ communications in a case that dates back to the administration of President George W. Bush.

“It’s incredibly invasive,” Cohn said. “This is a consequence of the fact that we have so many third parties that have accumulated significant information about our everyday lives.”