Collaboration Case Study: Yellow Pages Group

Overview: After just two months, 80% of the company's 2,800 staff has created a profile on the platform, and 27,000 posts have been added across 200 groups. The initial use cases have been very successful, with the social intranet now replacing various different communication channels including email, and driving greater interaction between departments. The highly distributed sales team has embraced the technology particularly enthusiastically, predominantly to support sharing of success stories on the platform. While it's still early days, Yellow Pages Group is already seeing evidence of the flattening of the organisational hierarchy, with greater communication and visibility between senior and more junior staff.