Round Rock Music on Main

Branding | Print | Tourism

The Client

The City of Round Rock created a vision for its Downtown back in 2010 when its city council approved a new master plan. Since its inception, Downtown Round Rock has played host to a variety of citywide activities and events, as well as helping create a more vibrant, walkable and engaged area for businesses, residents and visitors to enjoy.

The Sticky Wicket

Though Round Rock put its Downtown efforts into place years ago, there hasn’t been a cohesive brand or core marketing to promote its premier events. One of those events, Music on Main, has been a successful spring/summer concert series that draws regular local attendance. Despite this attendance, however, many residents still weren’t aware of the event, and the Downtown team thought a cohesive brand with branded touch points would help increase awareness and encourage action.

The Awesome Sauce

Thanks to the cohesive brand, additional print, digital and guerilla marketing efforts, this year’s first Music on Main was the largest ever.

The Music on Main event and branding has increased engagement with residents and visitors — so much so, in fact, that its social media presence became an important tool in helping a teddy bear left at Music on Main find its home. This cross-promotional marketing effort spearheaded by the Music on Main team received 15,000 views on a single video, 589 likes and multiple shares, comments and conversations.

"I know we say it a lot, but seriously, you guys rock. All these options are really what we wanted. Bravo – Kuddos – and GREAT JOB."