Business

CORONA: Lucas Oil will offer live streaming motor race video

Lucas Oil is launching a streaming video service for racing fans. Lucas Oil Racing TV will offer live coverage of racing events and more for a base rate of $4.99 a month for year’s subscription, or $6.99 month-to-month

CORONA: Lucas Oil will offer live streaming motor race video

LUCAS OIL RACING TV

Content: Devided into 20 racing categories that will include live events from all over the United States; "Inside Line" for events that "don't work as well live" such as tractor pulls and drag boat racing; behind-the-scenes footage and interviews with drivers; video-on-demand library.

Devices: Apps are in development for Amazon Fire TV, Amazon Kindle, Android TV and tablets, Apple iPads and Roku.

LUCAS OIL RACING TV

Content: Devided into 20 racing categories that will include live events from all over the United States; "Inside Line" for events that "don't work as well live" such as tractor pulls and drag boat racing; behind-the-scenes footage and interviews with drivers; video-on-demand library.

Devices: Apps are in development for Amazon Fire TV, Amazon Kindle, Android TV and tablets, Apple iPads and Roku.

Lucas Oil Racing TV will offer live coverage of racing events and more for a base rate of $4.99 a month for a year’s subscription, or $6.99 month-to-month.

Launch is set for Jan. 1 with a library of on-demand content, approximately 400 titles, according to studio manager Dave Wonser. It will follow with live coverage of the Chili Bowl Midget Nationals on Jan. 16 in Tulsa, Okla.

Lucas Oil executive vice president Bob Patison called the midget car competition the largest indoor racing event in the world.

Lucas Oil’s core business is automotive additives, which it supports with sponsorship of racing events, a TV production team creating content for major sports networks, and its own cable network, MAVTV.

All of this activity flows out of Lucas Oil’s headquarters in Corona.

Patison said Lucas Oil Racing TV will build on his production team’s experience with MAVTV to create television-quality programming. But it will have a much larger reach on laptops, tablets, smartphones, and game consoles around the globe.

“It’s an extension of our production studios and our video distribution platform, which we’ve already established with MAVTV, except this is going to be an Internet and app-based product that will be available worldwide,” he said.

“Whereas our current programming is pretty much confined to the domestic United States and certain countries where we license content abroad, this new platform is going to enable us to provide this worldwide wherever people have Internet connectivity.”

Patison added he expects the app to help Lucas Oil improve its international distribution of oil products.

The app is an in-house project for the production team with the help of consultant Carter Sports Marketing of Temecula.

It’s a huge leap from MAVTV, which typically airs three or four live events a year. Patison hopes to build up to three to five live events a week with Lucas Oil Racing TV.

“I think it’s an opportunity to cross-promote MAVTV, and for MAVTV to cross-promote the app, because there’s a lot of content that will cross over, but there’s a lot that will not.”

As an example, he held up the Lucas Oil Off Road Racing Series, which routinely visits Lake Elsinore and San Bernardino.

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