A New Brand in the New Year

We like being trend setters, but sometimes it’s necessary to follow the trends. Just like Pepsi Cola became Pepsi, Ford Motor Co. became Ford, and Wendy’s Old Fashioned Hamburgers became Wendy’s, after 15 years as Monte Consulting, we will become Monte.

Out with the Old

As with any rebranding effort, we analyzed (and analyzed) our brand. We looked at the logo and the name separately and together, and even considered changing our name to something entirely different. This process began nearly 2 years ago, and we slowly started migrating toward just "Monte" by dropping "Consulting" from the logo, as seen in last year's holiday card.

In with the New

We’ve been around for 15 years, but our team has grown and our services have been expanded; it was time for a change. Our brand needed a refresh. We needed a simple, clean, and easy to remember logo. After many (many) iterations and logo sketches from everyone on the team, we could check the logo off our list.

Less is More

We aren’t doing it just to save on printer ink (though we are eliminating 10 characters). We’re doing it because it’s what we’ve heard. Our clients have been calling us “Monte” for years – in meetings, on the phone, and through referrals, we decided it was time to listen. Instead of preaching that less is more, we’re taking action.

ace the 3 Second Test

We wanted to create a brand that was easy to remember, and passed Matt’s 3 second rule (you should be able to sketch the logo from memory after looking at it for 3 seconds).

After countless iterations, our team gravitated toward a minimalistic, logotype approach... with a twist. As a marketing company, we help our clients check things off their to-do list (by maintaining many, many lists of our own). The subtle checkmark hidden in the “M” represents us perfectly as the people to call when you need quality marketing materials completed on time, on budget, and on target.

LOGO: CHECK

We wanted our logo to show that we help client’s dot the “I’s” and cross their “T’s” from naming to logo, brand materials to websites and everything in between. Our team knows what the process looks like because we’ve been perfecting process for 15 years. We have a list and we always check it twice.

Rocket: Check

Launching a brand should be fun and exciting. We took the literal meaning of launch and shot our new brand into the sky. The engineers on our team had a field day with the rocket launch (even in the midst of a snow storm) and we hope you do too!

MATERIALS: CHECK

It’s been like Christmas in our office the past few months as we prepared to release our new brand. Matt’s new business cards (made of PVC) arrived, our new (and clear) envelopes with return address labels, thank you cards for our awesome clients, and the 2017 calendar.

We may be Matt, Lauren, Chris, Ashley, Eric, Paul, and Abby, but together we are “Monte.” A team committed to providing you with timely service, solid design, engaging videos, and reliable websites. Stay tuned for the release of our 2017 calendars and our new team brochure. We’ve been keeping everything under wraps and we’re excited we can finally share it with you.