Education

B.A.. University of North Carolina at Chapel HillM.A., Gonzaga UniversityPh.D., University of North Carolina at Chapel Hill

Research

Dr. Robert McKeever's specific research interests focus on examining the persuasive
effects of mass media content, particularly as applied to pro-social topics such as
mental health advocacy. He has several published and forthcoming articles in peer-reviewed
journals, and his research has been presented at academic conferences including the
International Communication Association (ICA), the Association for Education in Journalism
and Mass Communication (AEJMC), the National Communication Association (NCA), the
International Association for Media and Communication Research (IAMCR), and the World
Association for Public Opinion Research (WAPOR). He has also received top paper awards
from several divisions at the annual conference of the Association for Education in
Journalism and Mass Communication (AEJMC).