Vibrating Typeface for Chinese Audio Tech Company

Mar 7 · 2 min read

In close collaboration with Daikoku Design Institute of Nippon Design Center, we developed a sound sensitive typeface to be uniquely used on digital signage and wayfinding throughout Chinese audio company Goertek’s groundbreaking R&D hub in Qingdao, China.

Aiming to always be informative and appropriate, the variable signage typeface dynamically changes appearance by vibrating in different frequencies and wave types, echoing electronic oscillators. From the bustling Goertek Street with cinemas and cafes to the discreet VIP entrance, the signs and typeface adapt to the surrounding elements by using Opentype technologies.

Founded in China as recently as 2001, Goertek Inc. is already a global technology forerunner with roots in sound technology and acoustics. Goertek’s ambition is to have one of the world’s leading R&D bases that houses both relaxing and working areas for employees. Upon completion, it is already setting new standards for what an R&D hub can be.