For the third year in a raw, Seletti, the Italian design brand, in collaboration with the Paridevitale agency, invaded the 5VIE district with its fun and original spirit, promoting the most Pop party of the Design Week.

With more than 3.000 people joining in, the street parade criss-crossed the City and everyone was invited to celebrate creativity and design by joining the alternative parade of floats, music, dancing and performances.

The announcement was dropped seemingly out of the blue, with very little promotion for the event online—but drew a large crowd who were aware of Off-White’s cult status and Abloh’s reputation for high energy sets.

Vivid Music has partnered with the City of Sydney to deliver a programme across a multitude of city venues.

In 2017, Vivid will be bigger and better than ever, offering an expanded program of multi-genre music with a line-up including more than 400 Vivid Music events ( up from 190 in 2016 ) across 40 venues.

Sydney creative Director Ash Bolland gives life to a modern Micrographia at this years Sydney Opera House Lighting the Sails – a key part of Vivid 2017

“ I always see the Opera House as shells. People call them sails but I don’t see sails at all. To me it looks like a very organic, repetitive structure. That’s what I love about nature, the repetition, by repeating the same thing something simple becomes really complex.” ……………………. Ash Bolland

Milan Design Week 2017 visitors could view the installations, stop, recharge and entertain themselves every day with musical events, with a daily evening program of concerts and DJ Sets on a stage of 80 square meters designed by a studio of young Italian architects.