Novel

Novel is a graphic design, branding, and web studio dedicated to creating meaningful visual solutions that transform brands. Our projects are a culmination of research, instinct, and collaboration with the client.

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Denver, CO 80205

Thunderfoot’s Apple Zap

Services

Naming, Identity, Logo, Package Design

Category

Cultural, Food

Apple Zap is an organic cold-pressed juice with ingredients and production that hearkens back to a more wholesome dining era. To embody the delicious, fresh, and invigorating aspects of the juice, we chose to feature the vibrant color of the product itself as the backdrop. We also incorporated deco inspired letterform and ornamentation as a representative aspect of the wholesome dining concept.