Manage and develop the team to deliver high performance focusing on achieving core commercial objectives. this role will also support the director of marketing in building out the CRM & Automaton priorities for the vertical

Client Details

My client is an internal company originating in England, they publish books and academic journals are a FTSE 100 company

Description

The Senior Marketing Manager key responsibilities will be:

* Implement they vertical marketing strategy to support the objectives of driving revenue, increasing conversion and retention rates
* Lead, performance manage and develop the UK faculty team to deliver a high standard of performance ensuring targets and objectives are achieved
* Promote and develop an inbound marketing strategy whilst focusing on social media, SEO, PPC, website and email
* Participate in CRM and automation projects and inititive to idenidentify opportunities to improve processes, increase efficiency and maximise value

Profile

The ideal Senior Marketing Manager will have the following skill set:

* Experience in managing, mentoring and coaching line reports and managers to a high standard of performance
* Experience of setting and leading marketing strategy
* Strong commercial and analytic skills and experience of using data to analyse business performance
* Excellent communication, influence and interpersonal skills