Mira Duma – the It girl from Siberia

Share via

How Miroslava Duma, oligarch’s daughter, blogger and front-row favourite, acquired serious heft in the fashion world

Miroslava Duma shows up at parties and fashion shows wearing nice frocks –
that is her job. Not any old party or fashion show, mind you, and certainly
not in any old dress. (Sometimes it won’t even be a dress. Last year she
“rocked” a pair of leather dungarees.)

So the choice of venue and choice of outfit are key – as is the choice of
entourage. People first started taking notice of Duma when she joined the
“Russian mafia” – a clique of very rich Russian girls who attend fashion
shows in what established Western girls deem to be nice clothes. No