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• Pause, record and rewind Live TV;
• Record from anywhere, anytime with airtel's pioneering Remote Recording feature;
• Unique features of Automatic Favourites, Search and genre category sort;
• Available for existing customers [.] INR 3990/- and INR 4490/- for new customers.

According to Ajai Puri, Director and CEO - airtel digital TV, bharti airtel,"We've always been at the forefront of anticipating consumer needs and using technology to meet those needs. The launch of our 3D ready HD Recorder reiterates our commitment of bringing in future ready technology for our customers. We have over 15% of our new customers in the top metros already coming in on HD, a trend that is expected to get a welcome impetus with the addition of HD Recorder to our portfolio. Due to the pressures of balancing work, travel, family needs, customers often find it tough to keep their appointments with the TV. The record form mobile and internet feature as also Series and Time Based recording will be of immense value to this set of customers, who no longer need to be worried about missing their favourite TV programmes."

airtel digital TV HD Recorder:

• 3D ready with free HDMI cable;
• Pause, record and rewind live TV;
• Upto 550 hours of storage capacity;
• Digital Dolby Plus 7.1 surround sound for a True Home Theatre experience;
• 3 Unique, easy Disk Management modes-Automatic, Warning & Manual;
• Time based, series recording feature in just two clicks using the remote;
• Advanced Search by programme, by cast;
• Most viewed channels that auto remembers the channels you most often view;
• Multiple viewing, recording options –Watch 1 Record another, Record 2 while you watch 1 of them, Record 2 while you watch a 3rd recording;
• Lock and Parental Control facility.

The airtel digital TV HD Recorder comes with a HDMI (High Definition Multi Media Interface) port for Video output and a HDMI Cable free along with the benefit of a true surround sound experience with the Digital Dolby Plus 7.1 feature, thus giving the viewer a complete audio-video experience on HD.

For activating the mobile recording feature, customers with Java enabled, GPRS handsets just need to send an SMS ‘mguide’ to 54325, from any of their 4 registered mobile numbers. On downloading the mobile recording application, customers by using their customer ID and password to log in and record shows. For recording shows over the internet, customers can use the same to login to their Self Care account.

To avail the service, customers can just send an SMS HDREC to 54325 or call on 12148 (airtel Mobile customers toll free) or 1860-500-6500 (tolled) or 1800-102- 8080 (toll free).

Airtel digital TV - airtel digital TV - the DTH service from bharti airtel is one of the leading national level DTH service in the country which offers its customers MPEG 4 with DVBS 2 - currently the most advanced digital broadcasting technologies available in the world after HD broadcasting. Additionally, airtel digital TV was the first to bring many firsts to the DTH segment in India since its launch in 2008, becoming the fastest Indian DTH operator to reach the magical 5 Million mark in less than 2 years.

The firsts from airtel digital TV includes a Universal Remote which operates both the Set Top Box and TV set, as well as several unique Interactive Applications. airtel digital TV Recorder was the first to offer the capability to record live television, anytime, anywhere using the mobile or internet. airtel has also introduced HD Set Top Boxes with Dolby Digital Plus for the first time in India last year. All this is backed by 24x7-customer care. airtel digital TV launched its services in October 2008.

About Bharti Airtel Limited
Bharti Airtel Limited (airtel.in) is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. bharti airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. bharti airtel had over 218 million customers across its operations at the end of March 2011.

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