Nashville-based brand Imogene + Willie launched their latest collection of denim and sportswear for men and women earlier this month. If you like your denim with an air of rustic heritage, this is going to make your month. Everything they produce represents a shadow of the industrial midwest, with a twist that contemporary fashion-forward consumers will adore. With a brand new style of women’s jeans (the Alice) and duck canvas pants for the guys, they deliver detail and fit-oriented clothing endorsed by their closest friends and family (we love their LOVE fades campaign). Every piece is designed in-house by Imogene + Willie owners Matt and Carrie Eddmenson, and the sentiment of each piece resonates. Check out the lookbook below, shot by Thomas Petillo.