Social Media Marketing-Don’t Die Trying!!

Social media marketing is more than just setting up a Facebook fan page and monitoring brand sentiment. as the social media gold rush continues to unfold, marketers are becoming increasingly sophisticated in their use of social networking sites, syndicated videos and blogs to engage customers and prospects.

• Social networking sites. Facebook, Linkedin, MySpace, and other sites are attractive because ads can be demographically targeted based on gender, age, and interests as reflected by the socializer’s list of fan pages. Marketers also seek to engage customers with corporate fan pages and branded applications, and strike up a dialogue with consumers via Twitter.

• Syndicated videos. Videos are increasingly accepted as a means of reaching a larger, targeted audience with interactive and engaging content. Videos may be hosted on YouTube or other providers and syndicated across networks, or be featured on a company-owned web property.

• Blogs. By consistently delivering high quality content, successful blogs enjoy a large and segmented readership and offer marketers a good opportunity to demonstrate thought leadership, promote their brands and products and, most importantly, to engage in meaningful dialog with clients and prospects.

• User review sites. From computing to automo- biles, from leading retailers to niche communities, the social landscape is full of sites at which users swap opinions and recommendations. Marketers are taking advantage with display ads and expertcommentary and technical guidance.

• Does social media marketing pay off in conversions and revenue?• Which campaigns and channels perform best and which perform worst?• is social media cannibalizing other online marketing initiatives?• how can we measure rOi of a social media display ad, if the user doesn’t click it?• Which segments of our blog followers are most likely to buy our products?

The Complex Relationships Between Social MediaMarketing and Your Main Website

Often, marketers view social media as yet another online channel (albeit new and exciting), similar to other channels such as natural and paid search, email, and affiliates. it is becoming clearer, however, that not all social media initiatives drive prospects and customers to the business’ main website in the same way. Social- izers—individuals who seek meaningful interactions with peers and like-minded people—interact differ- ently with different social media offerings and services. To better understand this phenomenon, let’s look at Twitter and Facebook from the perspective of visitor acquisition (and reacquisition).

When it comes to pulling individuals to the website, Twitter behaves similarly to search advertising.Twitter users proactively select the topics, people, and companies they wish to follow. When they receive updates that are relevant and interesting to them, andif those updates contain links, those users are likelyto interrupt their engagement with Twitter, click on the link, and visit the destination website.

Calgary Social Media Marketing Company. Your company and you have heard about Social media Marketing , Facebook, Twitter , You Tube. It all sounds very exciting , but very confusing too!We have the answers and can quickly educate you on what you need (and more importantly) what you don’t need to do.