Instructions

ZOOM IN by clicking on the page. A slider will appear, allowing you to adjust your zoom level. Return to the original size by clicking on the page again.

MOVE the page around when zoomed in by dragging it.

ADJUST the zoom using the slider on the top right.

ZOOM OUT by clicking on the zoomed-in page.

SEARCH by entering text in the search field and click on "In This Issue" or "All Issues" to search the current issue or the archive of back issues
respectively.

PRINT by clicking on thumbnails to select pages, and then press the
print button.

SHARE this publication and page.

ROTATE PAGE allows you to turn pages 90 degrees clockwise or counterclockwise.Click on the page to return to the original orientation. To zoom in on a rotated page, return the page to its original orientation, zoom in, and
then rotate it again.

CONTENTS displays a table of sections with thumbnails and descriptions.

ALL PAGES displays thumbnails of every page in the issue. Click on
a page to jump.

AUSTRALIAN INDUSTRY GROUP EXPORTERS GUIDE 2015--2016 l 89
GETTING INTO EXPORT
If you have ever thought about linking
your company with a like-minded
international company for any of
the following purposes, a strategic
partnership may be the solution for you:
• expanding your markets, achieving
economies of scale
• adding new products
• optimising your technology
• sourcing fnance
• accessing new technology
• creative effective synergy
through linkages with compatible
international partners to:
» share costs
» share risks
» share knowledge
» share resources.
The Australian Industry Group (Ai
Group) is keen to support local
companies that are interested in
international expansion through
strategic partnership arrangements. In
our experience, strategic partnering can
be a good option to solve two common
problems of small and medium-sized
enterprises (SMEs), namely:
• lack of access to capital
• lack of good regional market
access.
Export is not always the best option
In fact, experience shows that:
• two-thirds of SMEs that enter
foreign markets through export fail
• three-quarters of SMEs that
Strategic partnering options
By Australian Industry Group