It had to happen and who better to do it than Axe. We're sure you're familiar with Alex Tew's Million Dollar Homepage phenomenon that actually did make a million and with the thousands of other copycats that made nothing close. Now, Axe has done what it does best: find a way to work a scantily-clad babe into everypieceofmarketingtheydowith their own million dollar homepage-ish effort. While we think Smash My Viper did a similar thing better with their own collection of scantily-clad babes, this Axe effort has extended itself to answering machine foolery and a video in which a Portuguese Brazilian model strips on webcam. This being YouTube, and not Dailymotion, she, of course, does not strip all the way down to nothing. No matter, the 15 year olds will love this one.

We initially explored the site to try hunting down the Teletubbie-looking guys from the Adverblog illustration, but after six wasted minutes clicking all over the place we called it quits in disgust and disdain.

It's a lot of bells and whistles wrapped around a PowerPoint presentation. Really, everything leads back to a dull, almost clinical pop-up or pull-down checklist of Trident benefits.

The ever-present chattering teeth bug us the most, though. They follow you everywhere.

Now here's one for the ladies and for everyone else who enjoys watching ripped men take their clothes off in a locker room. Oh yes, there's the occasional female prancing about as well but she keeps her clothes on. Clearly, this is not Virtual Bartender. Silly Girl Ariel points us to the new Levi's Lady Style site where the latest female denim styles can be checked out while ogling men seductively preparing to take a shower. Apparently, it's not all that exciting as Ariel dubs it's presented "in the most yawn-garnering fashion."

Heavily sponsored by AT&T, which wants really badly to shake its rotary vibe in favour of something more Cingular, the event courts Palooza enthusiasts by inviting one and all to "tell us what you'd like to see, hear, eat, feel, drink, buy or hug." (Because it's not just any Lollapalooza, it's your Lollapalooza.)

To whet the appetite, throw together a PaloozaHead, an animated widget that features your face or a mash-up of favourite band members. Yes, it's creepy but no creepier than anything else already out there. (That Mel Gibson menorah still gives us the shakes.)

Watch for the laggage, though. We checked the backs of our computers at least four times to see if someone had wedded us back to 56K as some sort of nasty joke.

And the giant gets even bigger. Google has acquired DoubleClick. With this acquisition, Google obtains something it didn't have before: entry into the world of display advertising, the ad serving that goes along with that and the close relationships Double Click has with advertisers, publishers and agencies. That one phone call ad buy gets ever closer. Along with the deal, Google gets affiliate marketing company Performics, which DoubleClick recently acquired, further boosting Google's own recent launch of a CPA service.

We clicked. We waited. We clicked. We waited. We saw the guy scream. We clicked. We waited. We saw the tree. We clicked. We waited. We waited. We waited. We...oh just go experience it for yourself. Really. Trust us. You'll love it. Compliments of Weiden + Kennedy for Electronic Arts' Burnout Dominator. Obviously Firefox 2.0 doesn't like this site. Oh wait. It's supposed to do nothing. Right?

- CBS has created an online distribution network for its programming. Outlets include AOL, Joost, Bebo, MSN Video, TV.com, Comcast, Brightcove, SlingMedia, Netvibes, Veoh. Programming will include with a 90/10 revenue split to CBS.

With the help of Sugartown Creative, Penthouse Magazine releases My Pleasure Pet, an online gaming experience that brings Subservient Chicken back to its pulpy webcam roots. Sugartown co-president and creative director Fritz Westenberger also makes his directorial debut shooting the game's footage of Heather Vandeven, the Penthouse Pet of the Year.

Unfortunately there are no widgets for this one, although we thought that would be the next natural step. The object of the game is to keep the luscious Heather appeased by asking her to perform certain tasks; her unhappiness could create undesirable consequences (like her complete disinterest in your existence).