These seizures are in addition to a number of successful court injunctions against unauthorized Peppa Pig stage shows in Brazil and Argentina.

“As Peppa has grown in popularity in Brazil and across Latin America, we have seen a rise in the number of attempts to flood the country with fake Peppa toys,” said Andrew Carley, head of gloabal licensing, Entertainment One.

“This was a huge consignment of goods which was enough to supply the entire country and so naturally we are extremely pleased that by working with our law firm and the Brazilian authorities, we have been able to identify and destroy the counterfeit goods.”

Carley believes that the latest sweep sends out a clear message to importers contemplating handling fake goods across the globe.

“We will not tolerate infringement of our IP and we will take the necessary measures to protect the Peppa Pig brand,” he said. “This approach also ensures product adheres to eOne’s strict ethical policies in terms of manufacturing and meets approved international safety standards often found lacking on counterfeit product.”

The fans flocked to the special screening, hosted by Entertainment One at the cinema's Leicester Square location on Sunday, March 17th to mark the latest in the Peppa Pig brand's year-long 15th anniversary celebrations.

It has been highlighted as a warning to the “chaotic market, and the first ruling on production copyright infringement, by the ruling judge Ye Shengnan, who heard the case in the eastern city of Hangzhou.

At the end of this month Peppa will play an exciting role in the launch of Japan’s first Hamley’s toy store with costume character in-store, significant cross-category product display and special themed activities and photo opportunities on the day.