Apple acqui-hired the team from messaging assistant Init.ai to work on SiriEarlier this week, a small startup called Init.ai announced that it soon would be discontinuing its service — a smart assistant for customer representatives to parse and get better insights from their interactions with users, as well as auto-mate some of the interactions — because the team was (according to a notice on the site) “joining a project that touches the lives of countless people across the world.” TechCrunch has now learned what that project is: the team is joining Apple.

They are becoming a part of the group working on Siri, Apple’s own personal assistant that uses voice-based commands and natural language to answer questions, control your phone and more.