It’s simple enough not to get in my way with a lot of fiddly
organizational features, but provides me with more structure than
something like the Notes app. Tagging notes made a lot of sense —
I immediately made Work, Writing, and Recipes tags. I commingled
work notes, ideas for my novel, a favorite recipe for buttermilk
biscuits, and an idea for my podcast without any trouble. Once I
started treating it as the iPhone equivalent of a small paper
notebook tucked into a pocket, it all began to fit.

Yours truly, in an interview with Snell:

“Bond’s gadgets have always been at the intersection of utility
and elegance,” Gruber said. “That’s as good a motto for a software
company as any.”