All posts tagged molson

It turns out even Canadians toss back fewer brews in a tough economy. That’s a problem for the Molson brand — and could become one for Molson Coors, the brewer that markets the beer.

In a little-noticed line deep in the quarterly report it filed last week, Molson Coors warned that its core Molson brand is “at risk” of impairment. If the situation continues to worsen, the company could be forced to take a writedown

Coor’s bought Molson in 2005 in a deal that valued the Canadian brewer at close to $4 billion. The question now is whether that price was justified by Molson’s subsequent performance or whether Coor’s simply overpaid.