What Inbound Marketing Is and Isn’t | What Generates Leads

Because there is so much confusion, I thought it worthwhile to provide specific examples of things that are and things that are not inbound marketing. This is because there is a lot of emphasis being placed on the use of technologies/platforms that provide very little payback.

For a very brief summary, outbound marketing is mass marketing while Inbound Marketing is organic search marketing. Outbound marketing is sending your message into a large audience most of whom do not care, while you only ever meet Inbound Marketing prospects because they do (if they did not, they would never find you).

If you had to choose between devoting time, energy, and money on various activities, would you not choose the activities that attracted the right crowd, in the largest numbers, for the least cost and effort?