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I received a mention in a New York Times article entitled Talking About a Revolution (for a Digital Age) The article also references William Castle and the experiences he created around his work. Castle was an inspiration for some of the Cinema ARG experiences I did around my last film Head Trauma. DIY and the concept of transmedia were popular topics at Sundance this year and both have been popping up more and more in the press. Here’s a trailer from 1955 where Castle – always the showman – is plugging the experience around his newest film The Tingler.

On the flight to Copenhagen last month, I had the chance to view Billy Wilder’s 1960 classic, The Apartment. The movie fires on all cylinders -strong performances, great dialogue and Jack Lemon’s comedic timing is a thing of beauty.

Welcome to my randomness.

This is a place where I collect the things that I <3. It's a mashup of tech, culture, music, films, games and anything else that catches my attention.

My name is Lance Weiler. I enjoy telling stories across mediums and devices. I've written, designed, built, directed, and run various film, tv, gaming and immersive storytelling projects. I'm a columnist for Filmmaker Magazine, where I write about the impact of technology on entertainment. And for the last few years, I've been teaching a course at Columbia University on the art, craft & biz of storytelling in 21c.

Why Text of Light?

The name is a reference to a film by experimental filmmaker Stan Brakhage. "Text of Light" (1974) is a wonderful film by Brakhage, who during his forty year career made over 200 films of varying length.