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“Play Kind” Award Established To Recognize Player Who Displays Best Sportsmanship At Red Bulls Regional Development School and At Training Programs

Harrison, N.J. (July 28, 2016) – The New York Red Bulls announced today an official partnership with KIND Healthy Snacks. As part of the deal, KIND bars will be provided to New York Red Bulls players and staff at all levels, from the MLS team to Red Bulls Academy teams.

In addition, KIND and Red Bulls’ Youth Training Programs (RBTP) will recognize players who show the best sportsmanship at Regional Development School and Training Program camps and clinics with a “Play KIND” Award. The award will be presented at the culmination of the training to individuals who have shown examples of exceptional sportsmanship like offering a hand to an injured player, cheering for their teammates or showing respect to their trainers.

About KIND Healthy Snacks

Since its founding in 2004, KIND® has been on a mission to make the world a little kinder one snack and one act at a time. KIND was born out of its founder’s desire to create a snack that was healthy and tasty, wholesome and convenient. What began as a line of premium Fruit & Nut bars sparked the creation of an entirely new healthier snacking category. Today, KIND has a family of snacks that offer solutions for a variety of different occasions.

Its recipes include nutrient-dense, simple and premium ingredients like whole nuts, seeds, whole grains, and pieces of fruit. All of its snacks are gluten free and do not contain genetically engineered ingredients.

Since day one, kindness has been at the core of its business. KIND was founded with a social mission, called the KIND Movement, which celebrates and inspires kindness through acts big and small. Today, the Movement is brought to life through both the brand and The KIND Foundation. To learn more about KIND and to join our Movement, visit kindsnacks.com.

About New York Red Bulls

The New York Red Bulls are one of 20 teams in Major League Soccer (MLS). They are one of the ten charter clubs of MLS, having competed in the league since it's founding in 1996. The club plays home matches at Red Bull Arena (RBA) in Harrison, New Jersey. RBA, a state-of-the-art 25,000-seat stadium, is widely regarded as the top soccer-specific stadium in North America. The club is owned by the Austrian beverage company Red Bull GmbH for which the team is named.​

The New York Red Bulls offer one of the nation's premier youth soccer development programs. The club provides grassroots training programs to all ages and skill levels, and also offers elite players a pathway from those programs to the Regional Development School, then on to the academy teams and, ultimately, to the Red Bulls professional team.