Wax Marketing Blog

After last week’s posts on pitching, I was surprised to receive this pitch today from a huge “fan” of my blog whose name will remain secret but the domain of her email was balsamhillco.com. Okay let’s see what you’ve learned. What’s wrong with this pitch?

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Thank you for providing such an excellent resource. I have been following
Wax Marketing for quite some time and have been appreciative of the
variety of strategies and information regarding the latest advances in
social media. Blogging especially is an evolutionary practice and articles
like, “Commenting Etiquette” provide extremely helpful advice that I
find myself using almost on a daily basis! I noticed that you like to
include perspectives and experiences from your other readers, and I was
writing to you today to offer a potential guest post.

When it comes to social media and blogging, we tend to write what we know.
Why wouldn’t we? We can provide the most information about the things we
are passionate about. However, by only writing what we know, we can
actually pigeon hole ourselves into a niche. And once that happens, it’s
very difficult to make your blog relevant and appealing to a wider
audience. Working for a company whose product is only desirable for about
two months out of the year, I’ve had to get creative keeping our blog
and website desirable all year round. As I put these to practice again
after the holiday season, I felt compelled to share which is why I written
a short synopsis in, “When You’re In A Niche – Increase Relevancy to
Increase Traffic” which I thought would be relevant to your readers. If
you agree, I would be happy to send it your way to review.[/stextbox]

11 Comments

ascentive

Posted on April 21, 2011 at 10:38 am

Hi Bonnie, you took the words right out of my mouth! Why not get straight to the point and skip all of that you-know-what at the beginning? I also noticed a grammatical error or two, which never sits well with me. It was a bit vague, too. I would have liked to have seen more concrete details as to what the person wanted to write about.

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That pitch reads like someone took a bit of generic text and simply inserted your blog’s name and the title of one of your articles in set places. I wouldn’t be surprised if the people who sent you that pitch have also sent hundreds of identical emails to other highly ranked blogs. Looks like a feeble attempt at SEO marketing by whoever sent you that pitch.