So You Think You Can Dancescored a 1.4 adults 18-49 rating for its two hour finale, even with last week.America's Got Talent earned a 2.3 adults 18-49 rating, down from the previous week's 2.4 adults 18-49 rating. There were no adjustments to new programming before 9PM among adults 18-49 versus the preliminary Tuesday broadcast ratings.

And even though SYTYCD had their finale, they still couldn’t beat Million Second Quiz.

Michael

I think WLIIA would be CW’s highest rated show, if it was featured in the fall lineup.

CarShark

I don’t know. It would have much more competition then, as well. Still, great numbers for a couple of repeats.

Zalina

NCIS had 9,10 milion and shark tank not even 5… Is that a beat??? I dont think so…

Max Vrany

@Zalina, You do know that total viewers only matter for cheerleading purposes, right?

Anthony Parello (AP076)

Zalina,

Total viewers matter for little except PR releases. It only shows that a huge percentage of the repeat viewers are over 50 years of age and relatively useless to advertisers in prime time.

That Shark Tank beat a repeat matters even less

Anthony Parello (AP076)

Damn, Max beat me to it

Rebecca

Both Whose Lines were reruns? I thought the first one was new. Anyway, enjoyed the earlier one. I don’t watch the reruns, and that earlier one seemed new to me.

Rebecca

Strike what I said. Looked it up on futoncritic – both were reruns after all. Oh well, still enjoyed the Kevin McHale one, lol. Only two new ones left to air this season.

Ultima

@Max VranyYou do know that total viewers only matter for cheerleading purposes, right?

Exactly. Someone said that Shark Tank beat NCIS and someone else responding by saying more people watched NCIS. How is that anything but cheerleading?

Demo ratings are important for the networks’ bottom lines and subsequently play a huge predictive role in determining renewals, but when bragging about shows beating each other, all aboard the total viewers train!

AniMatsuri

Big premier for Million second quiz only beat the SYTYCD finale by only a fraction. It’s going to get pounded if anything stronger shows up in its time slot.

Zalina Duarte

Sorry Antony… i am 50 years old, and I am a consumer… a great one. Everybody that I know who is under 30 do no bye things like I do. But I know the important is 18-49… I don`t know why… Even though, NCIS, replay had much more viewers than any other show. Much more people was interested in Gibbs than in anything else… You do not know their ages… after all…

gerry

@ zalina

i know why. it’s not because you don’t consume, obviously everyone does. however, it is the feeling of advertisers and/or their marketing teams that once you age out of the 18-49 demo you have settled on the brands you like, and don’t make changes. therefore, they don’t aim ads at you. like it or not, that is the thought behind it. so no matter how valid you think the full demo is, it isn’t, at least for what keeps tv on the air.

Cath

By advertising logic those over50 should stop buying things . Then they will become important again.