She’s gracing the cover of the London-based magazine which features her showing off a new short hairstyle that highlights her facial features. Inside, the Roc Nation singer talks about her debut album ‘Ora’, why she decided to go short and how it feels to be constantly compared to Rihanna. She also reveals that she is going through a heart break right now and that she doesn’t have time for a relationship; not even with Rob Kardashian.

Check out a few excerpts below.

On her debut album and heart break
This album, to me, was just about making people feel happy. I wasn’t going through any kind of heartbreak, so I didn’t want to write about that. But in this next album, I am. I think I’m going through a heartbreak right now.

On why she cut her hair
I just wanted to cut it off. I love wigs, so I was like, ‘We could just wear wigs if we wanted to do big and curly.’ I don’t mind telling people I wear wigs. It’s more about the character that you are andthe industry you’re in. You think Gaga’s hair is real?” (laughs)

On being compared to Rihanna
To tell you the truth, I don’t really care. My music’s different, we sing different, we’re from different parts of the world. We’ve seen each other lots of times and we hang out. So if people are trying to create a feud, it’s not going to work. Even if that was the case, Roc [Nation] would be like, ‘What are you guys doing? You’re part of the same family!’”

On Rob Kardashian
We’re really good friends. Right now, it wouldn’t be fair to be in a relationship. I don’t have any time, I wouldn’t even want to do that to someone.”

At least the hair cut will stop the Rihanna comparisons. She looks nothing like her and she definitely doesn’t sound like her.

I went to school with Rita and she’s a sweetheart! Dunno why she gets such a bad rep here in the states. I left shortly before she got signed but it’s nice to see someone from our part of London get recognition. Give her a chance guys she’s fresh in the industry and she needs to find her way…..

@Boya ur plea will fall on def ears, unfortunately some people on this site praise video chic’s, groupies, jump offs turned teality stars (insert Draya and a gang of others) instead of a young girl with a great voice trying to make it. I’ll admit I’m not a fan but I always want someone with talent doing it the right way to succeed, especially a young woman. And like someone else said what do her looks have to do with her talent even tho I think she’s cute, even if she wasn’t would that make her less deserving of getting some shine?! Boy this new generation has it twisted…

But you be right there in the video chics and reality star posts though.
*looks at screen name for 5 uninterrupted seconds*
Oh ok.
Point: just cuz you happen to already like Rita don’t mean you’re not among the members “deaf ears club.”

Oan: I still haven’t given her a listen. I guess I’ve yet to be persuaded.

+6 clarkthink Reply:September 15th, 2012 at 11:44 am

@Rita Ora,……your hair cut is nice and everything…BUT,…that’s not bringing no money in,…I hate to get in your business,
you know what I mean, but, I mean, what about a job,
I mean what about the gas, and the electricity,…..what about some music bi tch!!!,….huh??

In very rare case where an artist is marketed like Rita Ora but fails to garner attention. It goes to show that without the rite products billion worth of marketing and promotion means nothing.

+9 True blood Reply:September 15th, 2012 at 12:04 pm

She just hasnt realeased her album Ww, its just in the UK, ireland, and this week ausrailia. Both her singles are plat and the 3rd is gold; and her album went numb 1. So she is making music. But needs to build her name in the usa.
The dumb hair comments are so lame. She wears wigs cause she had to cut some damaged ends from bleching. Nothing more.

@Usually to trill, um Reading is Fundamental boo.. My exact words were “Im not a fan” so please go back and re-read my comments before u try & read me! Also unless u Necole and u looking for a contributing writer to this blog please stop clocking my post cause last i checked people can comment on whatever they wanted to, Im 100% certain said blog owner <3s it that way.. Boobishbye

What is it about her that people are fascinated with. Cause it’s obvious that I’m not seeing it. Is it the black roots with white blonde hair :/? I’m just lost in the sauce because I heard her music and I’m not really a fan, but she has a distinctive look but I won’t buy a record because I remember your face….I need talent to go with the rest of the image

Just becauae Rhianna gets short does not mean people following her style. Kelisa had the short hair do before Rihanna gets it and people call it the Rhianna. Mary J has always rocked short styles before Rhianna was ever thought about. Rhianna talentless ass is only pretty and full of drama, hopefully no one wants to copy that!

Yep, Kelis kinda made this style a trend again when she came out w/ “Bossy”. People sleep on Kelis trend-wise, but she did/does have some cute looks .

+1 Google Reply:September 15th, 2012 at 12:20 pm

Yeah kelis did have it In the bossy video before Rihanna but that hairstyle has been around for more than 50 yrs lol people have grandparents w/their hair like that an I think fantasia had it to before Rihanna so I don’t know why people credit her for it like she came up with it . Only reason I said I think Rihanna inspired them because she got hers an all of a sudden Keyshia cole gets her short hair back and now Rita Ora cuts her hair short even though the haircuts aren’t the same style .its just very ironic and convinient for me to think otherwise . But I’m most def not one of Rihanna’s lil fans who credit her for everything b/c everything that is being done has already been done fashion and ideas just recycle an are like old ideas just in a new way .

I really wish Jay would have signed JoJo instead of this chick. Her vocals are extremely average. I guess she has the “exotic” look thats in right now? Maybe Beyonce will teach her a few things since she’s Rita’s “mentor”….

If her people, “JAYZ” would stop having this girl copied so badddddd each time RIRI does something I would have paid her some attention but this is really turning me and I am sure alot of people off!!!! I don’t want to see anything or listen to anything this girl does, becuase after RIRI does it count to 5 and she will. I hope that she makes it as an artist and tell her people, “JAYZ” to quit cloning her!!!! This is really sad!!!!!! RIRI cuts her hair count to 5 and this chick does, wump!!!!

Didn’t Hale Berry practically make that short style?! I’m just confussed how this is a Rihanna exclusive cut? In reality Hale did it first, Mary J did it, Alecia just cut her hair a few months ago. I mean everybody cuts their hair but because Ri Ri does it they are coppying her? Um okay. #majorsideeye

for the life of me i cant see why jay z and roc nation is pushing rita ora and not j.cole,jay electronica or bridget kelly(whom everyone loves) like she aint nothing but a second hand rihanna she dosent appeal to ppl since half of the industry all ready has the style that she’s just now getting like seriously if j.cole or the other two had this type of promotion they would be in the top with drake,elle varner and the rest Stop wasting all this time on rita when the real talent could be in the limelight and you could be making way more $ with them, i seriously hope that jay doesnt diddy the rest of the rocnation talent

I was hoping J. Cole would release an album this year to make up for his first album that was not great but good. I was hoping Alexis Jordan ( More vocally gifted than Rita) would release her album this year. I was hoping Jay Electronica would release an album this year. I was hoping Bridgett Kelly would release an album this year. But no it was all about Rita for Roc Nation. She only sold 56 k copies in 2 weeks in her home country and they think she will pop off in the US.

its because the comparison with rihanna. this made rita more famous than other new artists on roc nation, who have more talent than rita.so rita should be happy about the comparison with rihanna it gave her a lot spot lights, that the other new artists on roc didnt got.

Roc Nation has done a whole lot to support J.Cole and help make him a success. J.Cole has been keeping a low profile lately,so he has nothing for them to promote. J.Electronica is taking his time finishing his album and he has nothing for them to promote but Jay-Z let him perform at the Made America Festival,that’s a lot of support. I ‘m not sure but I think Rita Ora was signed to Roc Nation before Bridget,plus Rita has a larger fan base which is why she’s being promoted more right now.

J. Cole was not a success, Drake is a success. Stop comparing J. Cole to other flops like Big Sean 350k sold, Wale 550k sold, Wiz Khalifa (800k who did better than him), just bcoz he sold a little better than the other flops ( he sold 623k) does not make him a success. He still underperfomed.

+11 Breeangel3 in Cole's studio askin him to please put the album out this year!!! : ) Reply:September 15th, 2012 at 1:51 pm

-_- ……for someone who didnt have ANY big radio singles like lil Sean and Wiz did….. Cole did excellent and WAS a success and he’s gonna slay with his next album…he was just introducing himself with that last album…this next one will end some careers….trust that!……… : )

+2 MANDY1989 Reply:September 15th, 2012 at 2:39 pm

@ Bree thats what I wish for too, I want him to slay. Not having a big hit is part of failure, that means you songs failed to reach out to the masses.I like J.Cole but I kno that he flopped. I wanted him to do Drake numbers or better bcos he’s better than him. I didn’t want him to take too much time inbetween his 1st and 2nd album in fear of that his hype has died down and with Kendrick on the scene he mite dissapear.

+1 Breeangel3 in Cole's studio askin him to please put the album out this year!!! : ) Reply:September 15th, 2012 at 2:51 pm

@Mandy….ok….i thought you were a Cole critic…i didnt mean to come for you…and youre right people might forget about Cole…he never seems to be in a hurry….i hope that wont be his downfall….he’s so much better than the other dudes on top i.e lil wayne : )

+5 King23 Reply:September 15th, 2012 at 5:26 pm

@Mandy1989

Rappers aren’t selling records anymore, so for him to be a new artist with no huge hit record,to sell 217K his first week; now has a gold album, and be nominated for best new artist at the grammies, he is a success. J.Cole’s album didn’t under perform because nobody was expecting it to do the numbers that it did. Nas is a legend and even he couldn’t sell 200K copies in its first week with Life Is Good. With this economy,albums leaking a week before they’re supposed to come out,and people being able to get the music for free, going gold is a success. The fact that J.Cole is a new artist making money outside of hiphop is what makes him even more of a success than just his album doing good numbers.

ditch rihanna ??? looooool they gonna ditch # 4 on forbes??? business people arent that stupid. rihannas last album went platinum without even being #1. she makes too much money to be ditched. even if you cant stand rihanna, but she is an international/worlwide star, which makes huch amount of money. rita is not near that just because she is also on roc.

It seems like every year these people swear Rihanna is about to get replaced by some new artist. Smh. I even remember people on this very site saying Willow Smith was going to snatch Rih’s wig & take her spot LOL!!!!! People need to give it up. Rihanna is one of the most consistent artists out right now. She guarantees the hits.

thats what a lot of people think. that she has a smile like joker. i think she is cute. but i have to say that a lot people know her just because of the comparison to rihanna. i mean for rita to get known was easier than for other artists on roc nation. rihanna is now seven years in this business, she worked for that place. rita needs to work for it as well.

If she wanted the comparisons to stop she should’ve kept her hair. Why go short now right after Rihanna did? What’s next is she going to dye it black too? She can do what she wants with her hair but just drop some hot music & let that speak for you. All of these random interviews about Rih & Rob I have heard it a million times from her. Where’s the hot music Rita? This is getting very redundant.

Her hair has actually been short for some time now. For one if you know anything about magazines you would know they shoot and do stories way in advance. 2; her hair was short at Made in America and she had a wig on. Come up with something better

So if rihanna decided to wear jeans and a tee and rita ora does the same. she’s just trying to be rihanna. Because that’s how you people who are tearing her down make it sound. Rita can win with people that have been comparing her to rihanna from the start… Let go already.

oh please the comparison with rihanna made rita more famous than other new artists on roc nation, who have more talent than rita. so please, this comparison made her known to a wide range of people, she should be happy about it.

I’m really suprised about all the hate that Rita is getting on here. I’m from the UK and she’s big over here. She’s also released her album over her and is doing quite well so to everybody who keeps asking where her music- she’s already made it, it just hasn’t been released in the States yet. People like to hate too much. Jheeze.

As I said she’s big IN THE UK. And she IS doing well over here so your comment is irrelevant to the point I was making. And if my single gets certified as platinum and gold I would consider that as a great achievement. Especially when I’m up and coming. People just like to hate too much but maybe it’s just an American thing, idk

No I am French. She was hyped here as Rihanna’s replacement for the last 10 month, even toured with Coldplay during the Chris/Rihanna last debacle, big TV shows.But no one is checking on her.People are not dumb, it just didn’t work, period.i am not into Rihanna’s music either; I just state facts.
1st week = 46k(41 in the UK) /2nd week 19k(17K in the UK).GET OVER IT.

+1 BambiEyes Reply:September 16th, 2012 at 7:54 am

I dunno what you are talking about because her album debuted at number one. So sorry honey but you’re not stating facts.

-3 BambiEyes Reply:September 15th, 2012 at 8:11 pm

Also she’s sold more than 56k so I’m not sure where you are even getting your information from. If you’re going to comment then please let it be substantial. Just a waste of time.

I love that she loves wigs! I love wigs too! Long ones short ones curly ones straight ones banged ones swooped ones finger waved once pin curled ones… Wigs are so much fun! But Rita wasn’t lying about Gaga lmfaooooooooooooooooooo! Gaga has been wearing Lacefronts since she got signed ****** Shes still got her dark hair and might I add it looks beautiful on her.

I think it’s just too late ! Whatever she does or tries to change her image. I heard about her years ago, and I thought; wow i love this british swag of her. But then Rihanna became all british and edgy. You CAN’T WIN when you’re compared to Rihanna.

That’s the thing about RiRi people say she swagger jacks but imo she takes a style & makes it her own. Whoever she supposedly jacks doesn’t stand a chance because she takes it & does it 100 times better than they ever did. She just has that it factor. That’s not something you can make happen. Either you have it or you don’t.

My perception of Rita changed since seeing her guest judge on the UK Xfactor. She comes across as a genuinely nice individual. She is new to the game and is still trying to find her feet. I hope she re-invents herself to help shake off the Rihanna comparison as they are both talented individuals in their own special way.
Even though I find some of the comments (I said some) a little negative towards Rita it is still relatively sublte in comparison to other blogs full of Rihanna stans who constantly spew venom towards Rita….I guess that’s what comes with being part of Roc Nation.

honey because of the comparison with rihanna, rita is known to a lot of people. rita gets more shine than other new arists on roc nation with more talent than rita, just because of the comparison with rihanna. so for rita it was the best thing that could happen for her. now a lot of people know rita and now she needs to deliver.

Yesd Amber we get it. How many time will you keep repeating?. The girl does get hate though not as bad as Rihanna got from Beyonce fans but still bad. I hope she gets a good s ong because her voice seems lovely . I must say my cuz saw her at Hackney and alsmost fell asleep in the performannce so I hope she is working on stage presence with Beyonce.

hello @Ball so Hard. sweety i am writing it to different people/comments, because i think they should see it from a different perception. so why you following/reading all my comments? i dont force you to read them.

+1 Mefloatingsomewhere Reply:September 16th, 2012 at 6:24 pm

I agree with you to some extent however, I don’t believe Rita has control over her activities – come on she is Jay Z’s artist we all know how money driven he is. He thought investing in a white British chick would sell millions of records worldwide (which I am still waiting to happen) and bring in vast amount of revenue.. His plan may have backfired due to the overhype. This is why I emphasise with Rita as she has got her work cut out (god help her). I am of the opinion Rita’s image /choice of songs is not all down to her I think “The hand that Roc the cradle is the hand that rules the world”, Do you get my drift?

yes i understand you and i think you are right. but i guess it is like it for everybody at the beginning, till they get huge success, they dont have much say in it. even india arie claimed once that she liked a feature with pink more, but the record company had the last say.

A bunch of black folks sitting here arguing about a random Albenian girl. ***** ain’t black and she will never be regardless of how much Jay tries to shove her down our throat. I’m sick and tired of Jay Z and his antics. Why can’t he sign and promot the dark skinned sisters like he does with this chick we don’t even want? There are plenty of talented dark skinned sisters looking to get signed up but just because he likes light skin chicks he want to sell that image to us. No thanks! He had beyonce and Rhi bleaching their skin and now he just blatantly want us to accept this chick as black? They should keep her ass in the UK where she is successful, we don’t want it… No recipt needed.

Watch as she is promoted and her star rises she will gradually darken her hair. Beyonce does not want her to have a look so similar to hers. I know my friend works with Roc. That is why Beyonce is wearing the bright red lipstick and blond ringlets as if she is Ora. Beyonce and her mother sabotaged Farrah and tried to press her hair off her head when she was in DC. Farrah was naturally pretty and they wanted the attention on Bey the most. This is a fact Not fiction.

This is the music era of selling an image and not talent
I see why she wears bangs
You might not sing xactly like her but the music is the same
and you are her madame tussles, or whatever them statues are called

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