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Archive for the ‘Nuts & Bolts of Optimization’ Category

If I asked the readers what they thought the biggest search engines in the world were, most of you would agree, most of you would reply accordingly: 1) Google 2) Yahoo 3) Bing.

Some of you would argue that YouTube should count, making it bigger than Yahoo!. Others would note that Facebook has been recently getting more traffic than Google, has its own search feature and could qualify under the “Social Search” …

Sorry about that. Believe it or not there was a time where people would patiently wait as a website would load all its text, frames (frames?), and images. If there was video, they would click and wait in anticipation for this information that did not exist on their hard drive to come onto their screen.

If you are new to SEO, on-page keyword optimization can be intimidating. From keyword selection to meta data to content optimization, there are a lot of elements involved in optimizing the pages for keywords on your website. Starting from keyword selection, use this as a step-by-step guide to integrating keywords onto your webpage.

Step 1: Keyword Selection

Assuming you have completed keyword research and selected terms to target on your site, the first step to on-page optimization is keyword selection.

Thanks to the powers of YouTube, internet surfers have enjoyed online videos for years. However, the evolution of Google Universal Search—specifically enabling videos to appear in SERPs— has pushed SEO optimization into a new realm of possibility. Online search marketers now need to consider optimizing video content to rank in Google. Inspired by Rand Fishkin’s SEO for Video Content, check out these top five best practices when optimizing a video for SEO.

I was reading a question a web company was asking about SEO efforts. Their web product has been optimized with blogs, backlinks, On-page tactics and the like. He was not seeing anyone still using his product. “Am I missing something?” he pleaded. Despite the nature of his web product begging the question “is it that really needed?” – there was something he was missing. And if we’re not careful, we’ll do the same thing.

We have been conducting a series of interviews with SEO experts who we think are awesome. The format of these interviews have been in podcast or via email. Today, we will share some wisdom from Tom Schmitz of Portent Interactive. First, allow us to tell you a little bit about Tom:

Tom Schmitz is a SEO and social media strategist for Portent Interactive, an
Internet Marketing agency whose clients include AdAge, Attachmate and Trump
University. He began marketing on the …

With a laundry list of SEO strategies at your disposal, there is a tactic that can be easily overlooked: image optimization. This is one of those nuts-and-bolts tactics that can get lost in the shuffle because there are so many other “big rocks” to tackle as you optimize a site. Don’t let this happen!

Almost every search engine has a version of image search and you don’t want to be left out! Here are a few quick and easy things …

So I was cruising through my Twitter feed this morning and ran across links to Stephan Spencer’s latest blog post. Glad I clicked through, too. Stephan posits that Google isn’t 100% up-to-speed in following or is simply not obeying the new canonical tag directives. In a nutshell:
The lesson here: I wouldn’t bet my business on the canonical tag being obeyed by Google.
In his post, Stephan references a specific example of Google’s “disobedience.” The site in question has instituted …

Recently I came across a client who had <meta name=”robots” content=”NOYDIR” /> and <meta name=”robots” content=”NOODP” /> tags in their meta data and I feel there is need to go in depth on the purpose of these two tags and how they can affect SEO. A while back we wrote on this topic when the new canonical tag came out. But it’s been a few months and I feel it’s important to highlight the two tags individually.