Goldfrapp “Alive”

Greetings fellow music video lovers! It’s Andy Gesner and the HIP Video Promo staff serving up another infectious video from the unstoppable dance-pop duo known as Goldfrapp. The video for “Alive” carries out Goldfrapp’s latest obsession with all things eighties, which is appropriately so since the synth-y single is filled with retro beaming sounds that back up Alison Goldfrapp’s empowering vocals as she sings, “I’m feeling alive again.”

In this video, it’s not just Alison’s voice that is filled with power. From the get-go, she is singled out as a leader standing atop her distinguished platform and overlooking a group of slightly demonic-looking men dressed in black cloaks. The next thing you know, a dance sequence breaks out, and Alison in all her eighties glory – big hair and a vibrantly colored outfit included – summons women dancers dressed in spandex via tacky visual effects of laser beams coming out of Alison’s hands. She helms these dancers to perform the way she wants atop a huge pentagram on the floor.

There’s a bit of an unexpected twist when you realize that Alison is actually a queen vampire when she directs her fellow women vampires to bite into the demonic looking men. Count on Goldfrapp to take the ever-popular vampire trend to a whole other level while leaving out the gore and interpreting the chorus in this way – all while maintaining their glam rock persona visually and musically.

“Alive” is the second single off of Goldfrapp’s critically praised fifth album, Head First. SPIN.com noted that this latest single “wears its influences proudly, flaunting the shimmery squiggles that denoted muse-y magic in Xanadu.” And though this English electronic duo’s styles have continuously varied throughout their decade-long careers, it always comes down to Goldfrapp’s multi-layered synths and Alison’s chilling voice, as evidenced in “Alive.”

Thanks a ton to our friends over at Mute for sending over this addictive clip from this dynamic act. If you need more info, call Andy Gesner at 732-613-1779 or e-mail us at [email protected]. You can also visit www.Mute.com or www.Goldfrapp.comto find out more info on Goldfrapp.

HIP Video Promo owner and president Andy Gesner recently sat down with Jesse Cannon from Musformation.com for an in-depth interview about the importance of music video promotion, as well as with James Moore from IndependentMusicPromotions.com. These two interviews go into great depth about who we are, what we do, and how HIP Video Promo can provide you the exposure and attention your new music video deserves!

Who we are

HIP Video Promo was founded in the year 2000 by it’s current owner Andy Gesner, and over the past 17 years, he and his team have promoted over 2700 music videos from some of the best of the best amongst indie nation, as well as some of the most well-known artists on the music industry landscape. Everybody who works at HIP Video Promo are musicians themselves, and are fully cognizant of what it’s like to be in the trenches fighting the good fight in this severely overcrowded music industry. We know what it takes to get the attention and exposure any new compelling band or artist is worthy of, and fight tenaciously on our client’s behalf.