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American Pomade® was started in 2010 because they couldn’t find what they were looking for. The pomades on the market were either too slick or too stiff. Also, they wanted a product free of colors, perfumes and chemicals.They wanted something traditional, not water based. American Pomade was born with minimal ingredients: petroleum jelly, beeswax, some coconut oil and a couple drops of essential oil for a clean, mild scent. Their beeswax comes from Northern California farmers. Every can is hand mixed and hand poured. American Pomade is true.