Media

Television Advertising

About Television advertising in India

Television advertising in India is the most popular advertising option. Television advertising is popular because it has the lowest cost per reach among all other media verticals. Rates for advertising in Television in India are quoted in terms of advertising rate per 10 sec. There are specialist television advertising agencies who can help you get discounted rate on the television advertising card rate. By placing an ad in television, a brand can reach out to complete India in a single instance. Television advertising also has the added advantage of reaching out to users multiple times. TV ad engages with two senses of humans, eyes and ears, and is more impactful than other formats. There are more than 1000 Television channels in India. Few popular TV channels in India for advertising are Star Plus , Zee TV, Colors, Sun TV, Aastha TV, Aaj Tak, CNBC and Star Sports. India also has a strong network of cable TV. Cable TV advertising allows advertisers to reach out to a local populace.

Television in India is broadcasted in homes through cables and direct to home (DTH). Advertising on DTH is also an available media for television advertising. Advertisers can advertise in popular DTH service providers likes Tata Sky, Airtel DTH and Videocon DTH.

Viewership data for TV in India is reported by BARC. BARC stands for Broadcast Audience Research Council, and is a consortium of broadcasters, advertisers, and advertising and media agencies, via their apex bodies.

Advertising options in Televisions

Video ads are the most popular media option for TV advertising. Innovative television advertising options include L Band, Scrollers and Aston Bands. When you book a TV campaign, most of the TV channels offer advertisers free sponsorship tags. Rate for innovative television media options is more than regular ads. Content integration is another popular television advertising option.

Aston Band is a flash ad that plays at the bottom of the screen while the content is being played. Because Aston Band TV ads are played on TV along with content, cost for Aston band on television is more than other formats.

Teleshopping ads on Television are in format of programs and mainly used for selling. The duration of teleshopping ads vary from 10 minutes to 30 minutes. Teleshopping ads are played in non peak hours and is a low cost medium for advertising on TV. You can find the list of popular TV channels in India accepting teleshopping ads on The Media Ant

L Band

L bands are L shaped ads played on TV while the content is being played. As L Band ads are played during the program, the cost of L Band advertising is higher than regular ads.

Cost for advertising in Television

Cost for advertising in Television depends on the number of viewers for that particular channel. Rate for television advertising is always quoted as the amount that an advertiser needs to pay for playing a 10 sec ad once. For e.g: If Aaj Tak rate for advertising is Rs 500, it means that an advertiser needs to pay Rs 500 for playing the ad once. The cost for TV advertising also varies with the time of day. Time bands when more viewers are present costs more to advertise. Time band with highest viewership is termed as Prime time bands for TV advertising. Another popular term used in TV advertising is 'Run of the Day part', also known as RODP. In RODP, the ads get equally distributed through the day. You can find the advertising rate on TV for Prime Time and Non Prime time on The Media Ant. Advertising rates in television also varies for HD and Non HD connections. Cost per reach is higher for HD channels but due to less viewership for HD channels as compared to Non HD channels, 10 sec rate for HD channels is lesser than SD channels. Television advertising cost also changes with the time of year. Advertising cost goes up for certain categories depending on the time of the year. Business TV channels charge a premium for advertising during the budget season.

Television advertising ad format

To play their ad in television, advertisers need to provide their ad in .mov format. Specification of the video ad for Television ads varies across the TV channels. However you can follow the table table for ad format of most of the channels. Folllowing ad format works for Star HD channels and most of the popular television channels in India.

Container

MXF for XDCAM HD422

GOP

Long GOP

Bit rate type

CBR

Video Codec

XD CAM HD 422

Video bit rate

50 Mbit/s

Width

1920

Height

1080

Frames per second

(i) 50 or (p) 25

Aspect Ratio

16:9 (Full Frame only)

Audio Codec

PCM and Dolby E

Bits per sample

24 bits; Dolby E always 20

# of Audio channels

4 tracks as per 1.2

Audio sample rate

48 kHz

List of popular Television channels in India

The list of top popular Television in India for advertising is:

Channel Name

Genre

1

Star Plus

General Entertainment

2

Star Sports

Sports

3

Colors

General Entertainment

4

Sun TV

General Entertainment

5

MTV

Music

6

9XM

Music

7

Aaj Tak

News

8

Movies Now

Movies

9

National Geographic

Infotainment

10

Zee Cinema

Movies

11

Asia Net

General Entertainment

12

Zee Marathi

General Entertainment

You can find the TV advertising card rate, best rate for advertising on TV and reach details for the Televisions channels mentioned above and advertising rates for all other TV channels, online at The Media Ant

The Media Ant - A Television Advertising Agency

The Media Ant is a Television advertising agency. We provide the best and lowest advertising rate for TV advertising to our clients. Through our tie up with more than 1000 TV channels across India, we assure the best discounted advertising rate when placing an ad in Television through The Media Ant. You can contact us for best discounts for TV ads and to execute your Television advertising campaign. You can contact us either online, or by sending a mail to Help@TheMediaAnt.com or calling us at 08067415510. The Media Ant not only work with TV channels but also with other service providers like Amagi, Cable networks, Tata Sky and Airtel DTH. Get best rates for Amagi, advertising on cable TVs and Tata Sky TV ad at The Media Ant.

Advantages of advertising in Television

Television advertising is the favorite advertising vehicle among all advertisers. It is a brand's dream to place their ad on TV. Television advertising adds certain credibility to a brand. TV advertising offers a very low cost per reach. With video format of ads, one can engage with the customers in a very entertaining way through advertising in TV. For an advertiser wanting to reach out to Pan India, no other advertising medium is more effective than Television. Brands can also integrate their products with the programs thereby reaching out to their target group in a less intrusive way.

Viewership and monitoring Television advertising

Television viewership and monitoring of ad in India is provided by BARC for a fee. BARC stands for Broadcast Audience Research Council. BARC is an industry body, to design, commission, supervise and own an accurate, reliable and timely television audience measurement system for India. Advertisers can ask their Television advertising agency to provide the reach of television and effective reach for their ad campaigns. BARC also reports the time at which your ads were played on TV.

Frequently Asked Questions (FAQ) about Television advertising

I. How much does it cost to advertise on a Television?

The cost of advertising in Television varies greatly. The cost would depend on the channels, time band and the ad format. Starting cost for advertising on TV is Rs 200 per 10 sec and going up to few lakhs for a 10 sec ad.

II. How do I know the viewership of a Television?

The number of viewers of a Television also known as viewership is reported by BARC. You can the basic reach for TV channels for free at The Media Ant. However, BARC is a subscription based service and providing a detailed reach number would involve a fee. You can also ask your Television advertising agency to furnish this. Reach numbers are important in selecting the channel.

III. How do I get discounts while advertising in Televisions?

Discount on the Television card rates depends on the business size. Television ad agencies can get you best Television advertising discounted rate once you share your requirement with them.

IV. Will Television agencies help me design my ad?

Not all Television agencies can help you ad design. However, The Media Ant can help you design your Television ad. The cost of Television ad design would depend on the brief and is not included in the Television advertising rate mentioned on the site.

V. How many days in advance do I need to book my Television ad?

One needs to book the ad 4 days in advance.

VI. Are the Television advertising rates mentioned the best rates?

No. The mentioned rates are not the best Television Advertising rates. Televisions keep coming up with discounts and advertising packages. One should always check with their TV advertising agency or the TV channel directly on any additional discount.

VII. In what format do Televisions accept ads?

The accepted Television advertising format is .mov

VIII. Can I cancel the ad once booked?

Yes. Advertisers can cancel the ad after booking provided the ad has not already been scheduled. Scheduling happens a day in advance.

IX. What steps needs to be followed to place an ad in Television?

Share you requirement and budget for the TV campaign

Share your video with the agency in specified Television advertising format

Check for available discounted advertising rate in Television

Make the payment

X. How would I know if my ad was played?

Television advertising agencies would provide you with a BARC report that mention the time when your ad played. BARC also reports the ad length.