On 14th October, Target will be launching an in-store, app-based QR code program to manage the sales of this holiday season’s top 20 toys and add convenience to the holiday shopping experience.

The QR codes are not shelf talkers, they allow shoppers to scan-to-purchase items and receive free shipping to any U.S. address.

Helping parents shop with kids without spoiling Santa’s surprise, the program lightens the load of holiday shopping when consumers don’t feel like carrying one more item. The program’s instant and free shipping benefits have great potential to minimize showrooming, as well as allow shoppers to purchase items on-the-spot, even when they are out of stock.

To use the program, shoppers must first download the Target app, which also features an enhanced digital wish list. The top 20 toys will be featured in-store in a prominently showcased aisle.