New-Delhi based personal care brand Arata Zero Chemicals has raised a seed capital of Rs 3.5 crore led by early stage venture capital firm DSG Consumer Partners, AngelList India and Dr Rajan Raghavachari, former personal care research and development director at Unilever.
Launched in February 2018 by Dhruv Madhok, a former strategy consultant in the US and UAE and Dhruv Bhasin, a former finance executive in the UK and India, Arata has been selling its products online across various marketplaces as well as on its own website. The company claims that it uses only safe and non-toxic, nature- derived ingredients and is Peta-Ccertified Vegan and Cruelty-Free
The company also has a curated offline presence across select modern trade stores in Delhi-NCR. With around 10, 000 customers, the startup now plans to expand its reach through online market and distribution in the next one-year.
“We had the vision of an honest personal care company that would offer trustworthy and credible products, made of the highest quality of safe and clean ingredients. Based on that vision, we, along with a very talented group of people, brought Arata to life,” said Dhruv Madhok in a press statement.
Dhruv Bhasin also added, “We are excited to be working with DSG Consumer Partners, whom we consider to be the pioneers and leaders of consumer-focused venture capital in India. Deepak and Chaitanya’s experience building consumer brands will add immense value as we scale. Dr. Rajan’s 16 years of experience in the personal care space provides invaluable insight and technical expertise in our ingredient innovation and product development processes. Utsav’s guidance with regards to industry trends and AngelList’s diverse portfolio helps connect us with like-minded entrepreneurs across various industries.” Shoot