Business

Google+ Goes Backstage at New York Fashion Week

Google is expanding its New York Fashion Week offerings this season. In addition to streaming 30 shows live on YouTube, a 17% increase from last year, the tech giant is also partnering with brands to bring on-the-spot Fashion Week coverage to Google+.

Beginning at 1:15 p.m. ET Friday, Teen Vogue beauty director Eva Chen will be hosting a Google Hangout on startup Lyst's Google+ page before fashion designer Rebecca Minkoff's show at Lincoln Center. Between four and five people, all pre-screened, will be invited into the Hangout to pose questions to backstage makeup and hair artists as well as Minkoff herself. Chen will moderate and also ask questions e-mailed in to editor@lyst.com ahead of time.

Since the Wi-Fi is notoriously bad at Lincoln Center, Lyst will be using an Ethernet connection from IMG to host the Hangout. Google staffers will be on-hand to help with technical support, a Lyst spokesperson said.

Beyond the live Hangouts, Lucky Magazine editors and outside contributors will be uploading images to a live slideshow on its Google+ Page, and Vogue Paris is creating and sharing short, animated GIFs from Fashion's Night Out on its page.

Whether on Google+, Facebook, Twitter, Tumblr, YouTube, Instagram or Pinterest, you'll be hard-pressed to avoid references to New York Fashion Week from now until next Thursday. For a complete guide to following the week's events online, click here.

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