Tribe Rice

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The brand aims to create employment opportunities for indigenous people, to help disadvantaged children with after-school counselling services and to offer a natural rice product without chemical additives as a safe and healthy food on the market. With its design, the packaging provides important information about the product and its production. The simple, stylised illustrations show scenes of aboriginal chanting, mountain landscapes and fields. The dominant colour is a warm gold. It symbolises the original land in which the high-quality cereal grows.