Save Our Air Medical Resources launches national awareness campaign. The goal: to increase reimbursement for emergency air medical services, which the campaign says are currently reimbursed at rates that are far below actual transportation costs.

"Many rural hospitals have closed their doors, decreasing the number of emergency rooms across the country," said SOAR's Amanda Thayer in a statement. "With America's population aging, the need for emergency air medical services is more important now than ever."