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More and more companies are starting to realise the importance of using optimisation tools and solutions in making key decisions about the customer experience, but having the tools alone won’t help you get where you need to be. There are many factors to take into account in order to get the most value out of your investments in optimisation; you need people and process as well as technology to succeed.

Join Adobe at 3pm BST on the 30th of July for a live webinar where you will learn:

• Testing methodologies that you can adopt to drive iterative and sustained value from your optimisation efforts

• Ways to get buy-in from the rest of the organisation for your program and how to build a business case for optimisation

• The roles, structures and value networks that you can leverage to organise for success

• An exploration of how one organisation is maturing into a data informed - decisions driven organisation and the benefits that they have seen

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