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Print media and augmented reality

December’s issue of Esquire features augmented reality not only on its cover but a couple of places inside. This is not the first instance of AR on print media, of course, but it’s nicely done. I’d love to see this sort of thing make its way into scientific publishing eventually, for 3d and animated illustrations and data visualization. Right now authors can put digital content related to their work out on the web, but it’s an altogether different subjective experience when it’s integrated into the printed object (book, journal, etc.).

“Print might be in trouble, but Esquire magazine won’t be going gently into that good night. The December issue of the magazine will feature augmented reality pages that will come alive when displayed in front of a webcam.