The UK’s ASA ad regulation body is looking into Sainsbury’s Christmas effort – ‘The Big Night’ – to decide if its brief scene with a boy dressed as a plug is likely to persuade the nation’s children to plug themselves ...

November 12, 2018Comments Off on Sainsbury’s unveils its Xmas contender for best school play

You can imagine the reaction of Sainsbury’s and agency Wieden+Kennedy when they saw the John Lewis/Waitrose & Partners relaunch ad in the summer featuring a school play. They’d embarked on a nationwide search for kids singing to their mums at ...

November 6, 2018Comments Off on Will John Lewis’ Christmas effort with Elton John be the ad that saved the high street?

The John Lewis Christmas ad from adam&eveDDB is due to land any day now – reportedly featuring Elton John warbling Your Song – and London’s Evening Standard thinks it has a clip from it here, revealed on Twitter. Before you ...

Sainsbury’s is getting its Halloween retaliation in first in the UK with a lively effort from Wieden+Kennedy featuring the work of some of film director Wes Anderson’s star animators. Haven’t seem much from Sainsbury’s recently, maybe it’s been too busy ...

April 28, 2018Comments Off on Asda, Sainsbury’s and Argos ad accounts up in the air as Sainsbury’s and Asda plot £10bn merger

AMV group CEO Cilla Snowball should have been sitting down with a nice glass of Asda prosecco tonight until – ping! – it emerges that Walmart-owned Asda in the UK is about to merge with Sainsbury’s, the massive UK supermarket ...

November 13, 2017Comments Off on Waitrose edges Sainsbury’s in Christmas ad stakes

Waitrose is visiting the Geoffrey Boycott Appreciation Society up in’t Dales – courtesy of adam&eveDDB – and the poor souls are snowed in, it being Christmas. But Waitrose comes to the rescue, naturally (bet they’re giving the venison at £60 ...

October 4, 2017Comments Off on Sainsbury’s tries to connect us to dinner in W+K’s latest

Wieden+Kennedy is continuing its high octane advertising for Sainsbury’s, this time with “What’s for dinner,’ expressed via emojis. Aagh! I think we’ll institute an award for the best ad – or maybe any ad – that doesn’t include smartphones, gadgets ...

August 7, 2017Comments Off on Cut-price PHD wins back Sainsbury’s media – official

Sainsbury’s has confirmed what everyone knew: viz, that it’s keeping its media account at Omnicom’s PHD which is also set to pick up Argos (which Sainsbury’s now owns) from WPP’s Mindshare. Small earthquake in the supermarket, not many dead then? ...

July 6, 2017Comments Off on Sainsbury’s subs squishing for dancing in new summer effort

Sainsbury’s and Wieden+Kennedy seem to have abandoned ‘food dancing’ – for now anyway, it’s a bit hot for that in summer. Instead we’re offered ‘table squish’ with lots of Sainsbury’s food goodies for outdoor eating. Nicely done but real life ...