Job Fair Goals

More Than Recruiting

On the other side of the recruiting table, not all employers are hiring at job fairs. In a recent poll, only 9% of the employers that we asked actively recruit for a large number of positions when they exhibit at a job fair.

Nearly half of the group (46%) said they attend jobs fairs mostly for public and community relations purposes. Another 31% of the group said that they collect resumes at job fairs primarily to store them for future openings, but don't hire anyone right away. And finally, 15% said they collect a lot of resumes, casting a wide net, but actually plan to recruit only a few people. Job fairs aren't just about filling jobs.

Margaret Hansen has been writing professionally since receiving a bachelor's degree in journalism from the University of Maine. She has worked for multiple organizations as a weekly newspaper reporter, a weekly newspaper editor, and in a variety of internal/external marketing communications roles. Her freelance career has focused on writing and editing for print, email and web publications in the employment industry, as well as manuscript editing and resume writing.