Reed’s, Inc., a maker of top-selling sodas in more than 10,500 supermarkets and natural food stores nationwide, recently announced that the company has expanded its product placement into Harris Teeter Food Markets, which operates 196 stores in high-income urban areas throughout the East Coast and the Southern United States.

Harris Teeter operates stores in eight states, including North Carolina, South Carolina, Virginia, Georgia, Tennessee, Florida, Maryland and Delaware. Under the terms of the agreement, Harris Teeter will immediately begin carrying three SKUs of Reed’s Ginger Brews and three SKUs of Virgil’s branded products.

Christopher Reed, founder and chief executive officer of Reed’s, Inc., stated, “Harris Teeter is an upscale, cutting-edge retailer that is a great fit for our brands. As a leading retailer with a strong commitment to natural and organic product offerings across their regions, Harris Teeter lends an incredible opportunity to develop Reed’s and Virgil’s brand awareness in the greater Southern mainstream market.”