Consider us charmed…and with an exclusive Black Friday discount code, you’ll be too.

We love small businesses, we love mom-run businesses, and we really, really love one-of-a-kind personalized charms. (Even if we do avoid calling it Mom Jewelry.) The good news is that one of our long-time favorite shops is offering some unique new custom designs just in time for the holidays–and we’ve got a sweet discount code just for you.

We’ve been fans of Heart and Stone for several years and our love is still going strong. We’re especially digging on these gorgeous new personalized message Charms, which come in three sizes, made of reclaimed fine silver and are completely customizable in lovely cursive handwriting. You can even have them made in gold, or pop in a tiny little diamond to make the charms extra special.

The new Swivel Charm is a great choice for moms of many who don’t want to jangle when they walk. With four engraveable sides, you can fit plenty of names on there–or leave a blank space, just in case. Wink.