Very useful tips about websites, search engines and internet marketing

These tips may assist you in your web marketing. If you want a website to be effective, you have to get people to find it and read it.
From that point of view, there are really only 2 kinds of websites.

YOU SEND THEM - A "brochure" website where money/resources spent to drive people to the website: business card, TV radio, Newpaper, Blogs, links in trade journals, paper, TV, to get people to a website. You pay in some way to get people to your site.

THEY FIND YOU - A SEO-Search Engine Optimized website that will get people to your website via search engines - when you appear to have knowledge of the "subject " (the subject is the search term used in Google, Yahoo, MSN etc). Google uses the term 'Authority". Incoming links are very important in your Google "authority" rating. You get "visits for free" because your website appears authoritative to search engines.

Of course most people know about Type 1, but Type 2 takes work experience, keyword tuning, Google analytics, etc.
See my page What you need to know

A marketing website works best when:

It appears authoritative, on your selected subject/search terms. To appear authoritative on a subject, you should have: lots of excellent copy, h1 header marked words for the search words you want to be found by, and ALT labeled images

there are links from other websites that appear authoritative on your search subject, and not from "bad neighborhoods"

it get visitors email address, then follows up with multiple emails

is interactive in some manner ie: engage the user with blogs (protected or open), surveys, games, anything to get them involved and thinking

What you can start doing now to start building your website

Start writing copy for your website. Copy - the words that explain, in an authoritative way, what you do, how your product or service can help.