Objective

Process

Advantage leveraged a correlation between Hyundai's "#1 in Customer Loyalty" claim with the passion and loyalty of college football fans by developing a sponsorship with 17 top-tier college football programs around the thematic of "Show Your Loyalty."

Advantage created a hyper-localized mobile experience called the "Hyundai Field House," which visited each market.

The agency also developed a web series with online food network, Tastemade, called "The Grill Iron," which was filmed in conjunction with the "Hyundai Field House" and broadcast on YouTube.