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Robert C. Hornik, Ph.D.

Wilbur Schramm Professor of Communication and Health Policy

Co-director, Penn Tobacco Center on Regulatory Science

Robert Hornik is the Wilbur Schramm Professor of Communication and Health Policy at the Annenberg School for Communication. He is co-director of the Penn Tobacco Center of Regulatory Science (TCORS), and led the Center of Excellence in Cancer Communication Research (CECCR) at Penn from 2003-2014. Recently completed research examined how Americans are affected by their exposure to information about cancer prevention, screening and treatment. Current research projects include: 1) a five year study of the effects of new and old media content on tobacco beliefs and behavior among youth and young adults, and 2) development and validation of methods to choose preferred message themes for communication campaigns.

Robert Hornik's research areas include public health communication, mass media effects, research methodology, evaluations of large-scale public health communication interventions, studies of effects of mass media coverage on health behavior, and tobacco and cancer communication.