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Radisson Blu Hotel, Amsterdam

Heineken Experience

The Heineken Experience

As Dutch as Rembrandt, Heineken is one of the largest beer producers in the world. The family company was established in 1864 when Gerard Adriaan Heineken convinced his wealthy mother to buy De Hooiberg, haystack brewery, in Amsterdam.

While production in the Netherlands continues at their brewery in Zoeterwoude, the original Amsterdam brewery was closed down, as the smell was spreading over the popular De Pijp district. Since then it has been turned into an interactive museum, the Heineken Experience.

Tour and beer tasting

Not really a museum in the traditional sense, the experience gives you the opportunity to immerse yourself in an interactive experience that takes you through the history of the brand and around the 19th century architecture, old photographs and impressive brass beer tanks.

For an extra delicious experience, following the tour a Heineken connoisseur will take you to an exclusive bar where you will taste beers accompanied by a selection of Dutch cheeses and bitterballen.

Bitterballen is a Dutch snack that usually consists of beef or veal, a buttery roux that is deep friend and usually served with mustard. The name comes from a generic Dutch name for an herb based alcoholic drink, Bitter. You’ll find them served in traditional pubs around Amsterdam.

Getting to the experience

From the Radisson Blu Hotel, Amsterdam it’s a short 6-minute tram ride from the tram stop Amsterdam, Spui to Amsterdam, Stadhouderskade. To avoid queues, you can book tickets via the website.