25 statistics every marketer should know about automation [Slideshare]

Over the past several years, marketing automation – using software to automatically nurture clients and prospects with relevant content – has witnessed a dramatic influx of time and money from marketers looking to generate revenue in their companies.

Just how popular is marketing automation? Here are 25 statistics that tell us the automation trend is here to stay:

Industry Trends

1. More than two-thirds (68%) of people say the number of sources they use to research and evaluate purchase has increased over the past year, according to Demand Gen’s 2014 B2B Report.

2. A quarter of all B2B Fortune 500 companies is already using marketing automation, along with 76% of the world’s largest SaaS companies. (Pardot)

3. By 2017, digital will grab nearly one in three dollars spent on advertising in the US, while mobile will capture 15.8% of the market. (eMarketer)