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Your Data Is A Mess: Take Control Of Data Quality Issues

Your Data Is A Mess: Take Control Of Data Quality Issues2018-06-252018-06-27https://tealium.com/wp-content/uploads/2014/11/tealium_logo_white_01.pngTealiumhttps://tealium.com/wp-content/uploads/2018/06/shutterstock_481372246-1-e1530116658316.jpg200px200px

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If you feel like you don’t trust your data, there’s probably a good reason. It happens all the time; companies implement analytics, customize their solutions and don’t audit the implementation to ensure ongoing data accuracy.

This leads to multiple inaccuracies, gaps in tracking, and — even worse — information that’s simply missing. Inaccurate data can send a brand down the wrong path, leading to bad decisions and additional costs for tools and resources that could have otherwise been avoided.

Adam Corey, CMO at Tealium, and Joe Christopher, VP of Analytics at Blast Analytics & Marketing, recently did a webinar on “Your Data Is A Mess: Take Control Of Data Quality Issues.”

The Right Content

The Right Match

Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.

The Right Market

Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

The following are the options you could have been presented:

Not-Personalized

Healthcare

Retail

Financial

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