With AI, Marketers Will Achieve 2x Efficiency this Holiday Season

September 7, 2017Tyler

Holiday shopping is officially underway. According to the NRF’s 2017 Holiday Planning Playbook, almost one-fifth of holiday shoppers have already started researching purchases, and 8% have already bought something. By the time Halloween comes around, more than half of holiday shoppers will have researched, and purchases will grow to 33%.

This means that even though the bulk of holiday purchases are made in November and December, many holiday shoppers already know what they want and how they’ll buy it.

The question is: do you, fellow marketer, know what they want and how they’ll buy?

That’s the info you need to make the 2017 Holiday Season a success. Lucky for you, Christmas came early for marketers. This year, you can take advantage of AI-enabled marketing strategies to make those holiday budgets more effective than ever before.

At Magnetic, we expect big things for our clients this holiday season. Our newest platform is built atop an AI engine powered by the data science and technology that extracts the full value of our proprietary search data, and combines it with other meaningful data sources to enhance predictability and thus efficacy of our clients’ campaigns.

This year, Magnetic’s AI can help marketers answer these burning questions and take the appropriate actions. Our clients’ holiday campaigns will be optimized to reach people based on what they’ll buy and how they’ll buy, because our AI platform can:

Quantify just how qualified users are by calculating the likelihood that a person will take a desired action

Predict when they’re most likely to act (e.g. today, tomorrow, next week, etc.)

Determine the value of each individual for your holiday campaign, and optimize the bid price accordingly

In turn, our clients will spend the right amount of money, in a way that delivers the right return:

Each impression is purchased at the lowest possible cost. Thanks to our AI-enabled bid optimization, we see a minimum of 2x efficiency manual price setting. For example, if you’re optimizing to clicks, you can expect a 2.5x CTR at ~50% of the CPC.

Bottom line? True value during the biggest marketing season of the year.

If you thought about how marketing AIs can improve your holiday campaign performance, it’s time to get moving. Santa’s watching, and we’re pretty sure that wasting money puts you on the “naughty list.” Contact us to learn more about Magnetic’s AI and how it can revitalize your holiday strategy this year.