There have never been more people publishing online video, and there have never been more online video platform solutions on the market. But with so many choices, it can be confusing to decide what services are right for your online video initiatives. This "lay of the land" session will set the stage for the rest of the summit, and panelists will highlight the specific value associated with the capabilities of online video platforms to provide attendees with a working knowledge to better publish, distribute, and monetize online video content.

Without solid, performance-based metrics, there's no way to measure the success and ROI of your video content. The ability to measure video traffic beyond "views"-including audience dropoff, what sites and search terms are referring viewers, and audience geography-offers content publishers deeper insight into both the viewing habits of their audience and the extent of their video's reach. Panelists in this session will demonstrate video metrics in action and talk about what to measure, how to measure it, and how to turn those measurements into actionable business intelligence.

The opportunities have never been greater for businesses to promote their brands, products, and services with compelling online video content. The barriers to creating and distributing professional-quality video have been eroded with the development of affordable content creation tools and the solutions available from online video platforms. Still, if video is not one of your core competencies, it can become a costly and time-consuming effort. This session brings together leading industry professionals to discuss and demonstrate cost-effective tools, techniques, and best practices for online video publishing.

Video discovery via search has seen rapid growth over the past few years with the explosive increase in the online video market. But it's not enough to achieve a high Google ranking; making video more discoverable through video search engine optimization (SEO) is key for businesses to maximize visibility, drive traffic to their sites, and reach a targeted audience. Panelists in this session will discuss the importance of increasing user engagement with video SEO-using keywords, metadata, relevant content, media RSS, and video syndication-and social media marketing through demonstration of use-case scenarios.

Come see the platforms from Multicast, Datpresenter, Sorenson 360, and Ooyala in action and learn about their features and capabilities, and get answers to your questions from the platform providers themselves.

Different organizations have different goals and business models when it comes to monetization. Some monetize their video content directly with advertising through pre-rolls, post-rolls, overlays and product endorsements or by a pay-per-view or subscription model. But most organizations will benefit by using video as a way to build value by driving sales, highlighting products, expanding brand awareness, and increasing customer engagement. This panel discussion will look at monetization from all the angles, address the different needs of B2B and B2C initiatives, and show examples of successful monetization practices.

Video is more than just a one-way communication medium. At its best, it actively engages viewers in a lean-forward experience by allowing them to interact with the content in a unique way, including the ability to comment, rate, and share it across social networks; explore clickable objects within the video player; and even remix their own video responses using webcams or mobile devices. Live video streaming can offer even more functionality and an even higher level of interaction through real-time chat, live comment streams, and status updates. Our speakers will show examples of what you can do to make your video more of a targeted and personalized experience and discuss why you should make the effort.