Oh and one more thing…do you know what the main reason for the headline is?

To get your visitors to read the next section…

A brief description of the product being offered

This is another area where many go wrong.

They miss the word ‘brief’ and go on and on and on.

Your description should be benefit related as well.

Keep it short and enticing and make your visitor read the next section…

Bullets

In the bullets section you want 4 – 6 enticing statements but they better be good ones!

It only takes one awesome bullet to make people opt-in.

Bullets are like “one-two” punches in boxing.

You know what I mean?

You see boxing trainers shouting out ‘one-two’ and the boxer throwing a left punch quickly followed by a right punch (or right then left!).

I write my bullets like that. The first punch is a feature and the second punch is the benefit.

So to write bullets like this:

List the features of the product or service or whatever you are providing

Ask the questions ‘So what?’ and ‘And that means?” to provide a benefit

Add the feature at the beginning of the bullet and the benefit at the end

For example:

Feature: 10 inch lace fan

And that means?

Benefit: instant coolness with one wave of the hand

So the bullet could be:

This 10-inch lace fan provides instant coolness in one simple wave of the hand

Great bullets take time to write. When you write yours don’t think ‘that will do’. You want to write the best ones you can.

A Call to Action

Another big mistake made by website owners…the call to action.

As website / blog owners…we know how to opt-in. We know (in most cases) what we have to do to receive the free giveaway.

But guess what?

Many of our visitors don’t know what to do.

Make your call to action, really stand out and provide simple instructions.

Display ‘arrow’ images pointing towards the opt-in. Explain in simple terms exactly what they need to do to get their free offer. Tell them what will happen next…after they have entered their email address.

Trust

Your visitors are concerned about giving you their email address. They think they are going to be scammed or sent thousands of emails or you’ll pass on their email address to someone else.

To build trust takes time and people have to get to know you but you can still build a little trust.

Here’s how:

Add a photo of yourself

Add a signature

Add contact us, privacy and disclaimer links in the footer of your squeeze page that when clicked on open up to a new page providing details on those subjects.

I understand we’re not to add comments that are ‘nice post, thanks’, so I say ‘fab post, extraordinary timing, thanks a bunch!’. Kidding aside, less than two hours ago I listened in on a AWeber-sponsored webinar on landing pages, sign-up forms and the whole shebang. A full 75% of participants, yours truly among them, admitted to not doing any testing, but intending to do so. So if only 44% do any form of email marketing, and 75% do so without testing of their pages and forms, those who do both are part of minority of 11% at best. Boy, am I glad to have signed up with you/webuildyourblog! The likelihood of my becoming an eleven-percenter has just increased by 111%. Other than that, nice post, thanks:-) ~BeatBeat Schindler recently posted..The Go-Giver – A Leap Of Action Book Review

I have to say it, This is a great break down for making a squezze Page. I would still be working on mine if you had not helped me with it.

This squeeze page plugin that wordpress has sounds like a great idea.
Now when it comes to A/B Text plugin is that something that I need to consider? I have a plug in that rotates my affiliates, is this the same thing?

I always learn more from you, thanks Andrew.
Blessings always,
DebbieDebbie recently posted..How to Live A Good Life

I wonder if people don’t do squeeze pages because they don’t know what to sell/give away? I admit I haven’t done much with it yet, but I’ve got a plan and hope to have something going in the next couple of months.Amy LeForge recently posted..Kid-Approved Snack for the Food Conscious Parent

Andrew
I started blogging about photoshop because I love photoshop and to share my knowledge! I never thought “what to sell/give away” . but now I am thinking on earning money from blogging.. by designing some logos , website and more..so that may be the case with those people

Andrew: I’m working on a squeeze page right now, and working to update an existing one, so your post is timely as usual. Here’s my question though, is the standard format for squeeze pages getting too, well, standard? Have we reached a point that if they all look the same (copy, bullets, buy now, copy testimonials, buy now) that people will stop paying attention to them. In that ‘oh, they’re selling me something’ kind of way?
KKathy recently posted..Startup jobs and a lesson for CEOs from a big, fat, hairy dog (& Arjun Dev Arora from ReTargeter)

I’m actually a beginner to Squeeze page and stuff, and about to write my first e-book. And was actually looking for a way to promote it just to share knowledge plus to increase my blog’s subscribers base. Thanks for the good explanation, apart from that, it encourages me to read the rest of the part of this post too.

It is right that we bloggers capture a lot of emails through squeeze page but email marketing is not too effective these days. There are many other ways to get a sale and to enhance the sales.Azam recently posted..Being a Sales Rep for Silpada Designs

Thanks for posting useful information about squeeze pages. In fact, these are great means to collect valid email addresses. You can utilize the opportunity by prompting the user to take action at the end.Jane recently posted..Putting Off Hitting Publish? Here Is The Cure

I bet you’ve built a LOT of squeeze pages too! Always great advice on your site and one I recommend to clients again and again. In fact you’ve given me an idea – I could put links to this series in an autoresponder to my email list Joel recently posted..BTG Turns Four Years Old

Simply great, especially the feature-benefit thing. Really intelligent. But all the others are great advices too. I’m not really pushing my email list honestly, and I know I should, it’s on my to do list, but being subscribed to some I must say that at least 80 percent of them after a while become useless as they just push affiliate products or “my friend has a great deal on his website”, “Act soon” and so on. Boring to death and uneffective.

But I’m very interested in the next post as despite having increased traffic even with the always going Google dance I’ve seen in the last couple of months a definite decrease in my earnings with Adsense plus anytime I look at my pages I always see the same old ads. Either I’m in the wrong niche with very few businesses involved or advertisers are running away from Adsense. Probably to FaceBook.

I have a few domains related to my product that I have not done anything with but now I might create a squeeze page to use for each and direct to my main site or sell product directly. Thanks for the inspiration.Matt Kinsella recently posted..How To Start A New Life

Excellent post , you really did go into depth with this one. Glad to see a weblog featuring twelve blog posts on great topics featuring viable and unique content. Glad I’ve stumbled upon your page. Keen to read the future post.

I think other than first taking action, the monitor, test and experiment portions are quite important.
I recently read Dan Airley’s book “Predictably Irrational” about how we make decisions. I think anyone with an opt in page should read it or they should just hire you to help them Andrew.Bruce recently posted..Answers to Pre-PA Questions – Gaining Experience to become a PA

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