Evergreen Reputation

We drive quality traffic to your website
to grow your business

We bring clarity to marketing, using a sales funnel first developed in 1898. By conducting research to determine which activities are most relevant to your business outcomes, we evolve the strategy that is right for you and put it into action.

What we do

and how we do it

Best practice marketing is about making the smartest investment of time and money to move your business forward.

It is about expressing your personality as a business and finding the kind of people who will want to get to know you.

This means measuring the impact of your efforts and persistently shaping them to your outcomes. It also means being stimulating and authentic.

That’s the kind of marketing we believe in at Evergreen Reputation.

It goes without saying that the internet has massively shaken up the world as we know it, yet the foundations of quality marketing are much the same as they always were – we just realise them differently.

Our core philosophy is based on a sales funnel first developed in 1898, known as AIDA (Attention, Interest, Desire, Action).

Back in the day

It worked something like this… You were the owner of an apple cart with big ambitions to expand your business. First you need to get some attention for your cart, by bellowing “get yer lovely apples” or putting up a sandwich board.

Then you needed to court interest, perhaps engaging people with witty banter, you would also want to stoke desire by making sure your product looked at its best so people would take action and buy some apples.

If you got this process right you were well on the way to being able to afford your second cart.

Nowadays

You probably don’t sell apples…

But the principles are the same. You can read more about how we have adapted them to the new digital landscape below.

A.I.D.A.

Attention

There are five core channels that need your attention, to get your business the attention it needs to flourish.

Paid

Anything you pay for to get guaranteed exposure: advertising, PPC, media buys, remarketing, social media promotions.

PR

Public. Relations. The communication of who you are, what you are doing and what you believe in.

Search

Beyond search engine optimisation (SEO) this also involves managing your online presence so you appear in the right places and come across as credible.

Social

Developing your social voice in the right places is now essential, whether that be on LinkedIn, Facebook, Instagram, Twitter or any other platform.

Direct

Whatever you do to directly reach out to your audience, from email marketing, to direct mail, to physical events.