Since our establishment in 1958, we have been driven by one simple mission: to provide our consumers with high-quality hygienic products and solutions that will make their lives brighter.

As the first and largest hygienic tissue and diaper producer in the MENA region, and one of the largest in the world, we are currently present in more than 75 countries across five continents. We strive to lead by example, and hold ourselves to the highest standards of excellence across all of our operations. Our comprehensive, vertically-integrated business model means we are committed to hygiene, safety, quality, innovation, technology, environment, and sustainability at each of our paper mills, production facilities, and distribution centers.

We place people center stage – from our customers and employees to our planet's future generations.

Our Heritage

Our founder, Elia Nuqul, believed in looking for opportunities where others failed to see them. He established Nuqul Brothers Company in 1952, a modest trade and import business for food and consumer goods. With a commitment to innovation and sustainability that was far ahead of his time, Elia's business grew steadily, and he began to seek new ways to expand.

At that time, hygienic paper products were not widely available in the MENA region. Elia saw enormous potential in this market segment, and he went on to establish Fine Hygienic Holding (formerly known as Fine Hygienic Paper Company) in 1958. Read more

The founder realized early on the need to create awareness and with his entrepreneurial vision, he introduced consumers to the highest quality toilet paper and facial tissues at affordable prices.

By committing to ethical business practices, Fine quickly cemented its status as the regional industry leader. It continued to build on this success over the years, developing new products and hygienic solutions, patenting new processes and technologies, and expanding into untapped markets.

Until this day, Elia's original forward-thinking and vision continue to shape our values. It is this rich heritage that inspires the work we do today as well as our passion for a better tomorrow. Read less

Our Vision

We will become the shining star of the Arab FMCG business world. We will take on the iconic global FMCG companies with pride and daring. We will win leadership market share by out-innovating and out-maneuvering competition.
All of this shall culminate by taking FHH public on a global-leading exchange, and making FHH a preferred investment for the global financial community. We will, in every sense of the word, become truly a “big-time” company—uttered in the same breath alongside the world’s finest corporations and organizations.

Our Cultural Values

We do the right thing Always. Ethically, morally, in-principle. We don’t compromise on ethics and character. Ever.

We debate vigorously and share our views. But we aren’t a debating society we are a company that has to be nimble and fast-moving; and once a decision is taken we align 100% behind the decision. No behind the scenes maneuvering. We are one team, one dream.

We take risks. We aim for the skies and know that in doing so we may fail sometimes. This is ok. We aren’t meek and scared. We are bold. Because only boldness brings breakthrough ideas and results.

We know jobs can either be “revenue” jobs or “expense” jobs. We seek to transform every role in the company into a “revenue” role.

“If we take care of the people, the business will take care of itself”. success. We make no apologies for holding the bar high. And we will be ruthless on high standards. But those who make the team will be well taken care of....as they should be. Stars should be treated like stars. We want an organization people "Love to join and hate to leave".

We master our fundamentals. We execute brilliantly. We have great attention to all-important details. We have strong governance and control of company monies and assets. We don't know what sloppy is!

We don’t miss. We certainly don’t invest any energy into conjuring up justification for missing. Quality of excuse has no bearing. We focus all energy on delivery and simply put,“Failure is not an option”.

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Corporate Governance

To ensure we are committed to all our stakeholders, our corporate governance is structured in a way that supports both strategy and leadership. We realize the importance of good governance practices as a driver for stability and excellence in our business. We do this in four key ways:

Moreover, our three principles work to further enhance our continuous efforts in corporate governance:

Board of Directors Charter

The Charter defines the board's relationship with the executive management, with clear separation of ownership and management. It sets the grounds for selecting independent members and serves as the terms of reference on issues regarding meetings, board term and term limits, attendance policy, voting, compensation of board members, avoiding conflict of interest, board committees, performance evaluation and communication with shareholders.

Group Standard Manual (GSM)

The GSM sets out in detail all policies and procedures that have been developed and customized for our group, encompassing all organizational functions and activities. The GSM covers 15 areas: Strategy, Organization, HR, Communication, Marketing, Operations, Procurement, Code of Conduct / Core Values, Safety, Security, IT, Archiving, Contracts and Legal Obligations, Insurance, and Finance.

Code of Business Ethics

We demand and maintain the highest ethical standards in carrying out our activities. We abide strictly by all local and international laws and regulations. Our Code of Business Ethics expresses the principles of conduct and is intended to assist all employees in meeting the highest standards of personal and professional integrity required of them. It is comprehensive, covering areas from financial reporting to workplace ethics.

Furthermore, and in cases where the chain of command is not applicable or appropriate, our corporate integrity hotline, a specialized communication network, including an email and a toll-free phone service - can be employed to communicate any behavior by any employee that is in violation. Cases are reported and actions are communicated directly to the Board of Directors' Audit Committee on a case-by-case basis.

You can read our Code of Business Ethics (CoBE) by selecting your preferred language; English or Arabic.

Our Leadership Team

Our Board of Directors

Ghassan Elia Nuqul

Chairman

Ghassan Nuqul is the Chairman of Fine Hygienic Holding. Born in 1962, Mr. Nuqul holds a bachelor's degree in Industrial Engineering and an MBA from Purdue University (USA). Along with his role on the board at FHH, Mr. Nuqul is a member of numerous governmental councils and committees, and is personally involved in various local and international business associations and not-for-profit organizations and initiatives. Among these are the Central Bank of Jordan, the National Council for Competitiveness and Innovation, the Advisory Board on Partnership between the Private and Public Sectors, the Jordanian Hashemite Fund for Development, the Jordan Strategy Forum, and the Jordan Chapter of the Young Presidents' Organization.

Mr. Nuqul has served on His Majesty King Abdullah II's Economic Consultative Council, and participated in developing the National Agenda. He is Chairman of the Board for Delta Insurance Co., Universal Modern Industries Co., Nuqul Automotive, Integrated Automotive, Nuqul Engineering & Contracting Co., Quality Printing Press Co., Packaging Industries Co., and US Global Ventures. He is also Vice Chairman of Nuqul Group and Vice Chairman of Kuwaiti Holding Co.

Taimoor Labib

Vice Chairman

Taimoor Labib is the Vice Chairman and member of the Remuneration Committee. Born in 1975, Mr. Labib has 20 years of direct private equity and investment banking experience with leading international and regional institutions in the Middle East, including deep relationships with leading family groups, regulators, sovereign wealth funds and limited partners. Mr. Labib joined Standard Chartered Private equity in March 2010 and is Managing Director, Head of Africa & Middle East where he has invested and oversees approximately $1.5 billion direct investment portfolio in leading companies across sectors in Africa and the Middle East. He actively manages and sits on the majority of the boards of these companies headquartered in Botswana, Jordan, Kenya, Nigeria, Saudi Arabia, South Africa, UAE, UK, and Zambia. Previously Mr. Labib was the Head of Global Private Equity Portfolio Management (2013-2016) overseeing the global emerging market portfolio with investments in Asia, Africa and the Middle East. Mr. Labib began his career with Bear Stearns in New York, and the Carlyle Group in Washington D.C.. He holds a Bachelor of Science degree from Carnegie Mellon University.

Marwan Elia Nuqul

Member

Marwan Nuqul serves on the boards of both Nuqul Group and Fine Hygienic Holding. Born in 1967, he holds a bachelor's degree in business administration and is a member of numerous local and international business associations.

Omar Rifai

Member

Omar Rifai is a member of the board at Fine Hygienic Holding and a member of the Audit Committee. Born in 1981, Mr. Rifai has almost 14 years of private equity, hedge fund and investment banking experience in the US and Middle East with leading international institutions. Mr. Rifai is Head of Portfolio Management for Standard Chartered Private Equity overseeing a global emerging market portfolio with investments in Asia, Africa and the Middle East. Mr. Rifai has lead numerous private equity investments in UAE, Saudi Arabia, Jordan and Bahrain since joining Standard Chartered Private Equity in Nov 2008. Prior to joining Standard Chartered Private Equity, Mr. Rifai was based in New York where he worked at DA Capital (Credit Suisse hedge fund) and CIBC World Markets. He has a master’s degree in Economics from New York University and bachelor’s degrees in Finance and Economics from Michigan State University

James Michael Lafferty

Chief Executive Officer

James Michael Lafferty is the Chief Executive Officer of Fine Hygienic Holding, and has often been described as one of the most unique and diversified CEO’s in the world today. He is not only a successful CEO-- He is an Olympic Coach. An award-winning journalist. A college professor. A competitive athlete. A philanthropist, husband and father of 5. Mr. Lafferty started his career with humble roots, as a youth track and field coach. Hired by Procter and Gamble in his native Cincinnati, Ohio, Mr. Lafferty was recruited from the ranks of fitness instructor to enter P&G’s esteemed “Brand Management” program. After superb business and organizational results on the US business, Mr. Lafferty was transferred into an international career that took him to North Africa, Central and Eastern Europe, The Middle East, Western Europe, Africa and Asia. With a marketing and general management career that spans over 30 years, Mr. Lafferty is among the leading global experts on business-building, marketing and branding particularly in emerging markets. He has had a long and successful career building businesses and organizations across five continents for some of the world’s leading fast-moving consumer goods companies, including CEO roles within Procter and Gamble, Coca-Cola, and British American Tobacco. Mr. Lafferty continues to coach professionally, having coached national level athletes in his native USA as well as Nigeria, and most recently as a Coach of the Philippines Olympic Athletics team at the 2016 Rio Games. He also remains active as a key part of a healthy lifestyle, having run over 30 full marathons, and was recent 2017 Philippines National Champion in Powerlifting.

Our Management

Robert Neid

Chief Finance

Robert Neid holds the position of Chief Finance at Fine Hygienic Holding. He is also responsible for B2B Jumbo Roll sales. Mr. Neid is a veteran in the fast moving consumer goods (FMCG) field with 33 years of experience. Before joining FHH, he worked with a number of global and regional companies such as P&G and Wepa, handling different roles covering financial analysis, profit management, strategy development, M&A and divestitures, as well as leading the P&L sales organization. Mr. Neid holds an Industrial Engineer (Diplom-Wirtschaftsingenieur) from the University of Karlsruhe.

Johannes Robben

Chief Supply Chain

Johannes Robben holds the position of Chief Supply Chain at Fine Hygienic Holding. Mr. Robben is a veteran in the fast moving consumer goods (FMCG) field with 34 years of experience. Before joining FHH, he worked for P&G, where he handled different roles from manufacturing capabilities and systems, to driving productivity, cost savings and flawless initiatives execution. Mr. Robben holds a master’s degree in Mechanical Engineering from Delft (NL) Technical University.

Alizeh Iqbal Haider

Chief Compliance

Alizeh Iqbal Haider holds the position of Chief Compliance at Fine Hygienic Holding. She is responsible for overseeing and managing regulatory compliance issues within FHH. Ms. Haider has over 16 years of experience where she worked for both in-house and private legal practices, advising on commercial, trademark, real estate laws; corporate and ethical compliance practices; human rights, governance and public policy matters in the UAE and Pakistan. Ms. Haider is deeply passionate and committed towards causes of human rights, social welfare and environmental protection. She has been a regular contributor to several high-profile international publications, including The Washington Post, The Gulf News, Daily Times, and Express Tribune. Ms. Haider is a Barrister-at-Law and she graduated from Lincoln’s Inn in London.

Andrea Janjua

Chief Tissue Category

Andrea Janjua holds the position of Chief Tissue Category at Fine Hygienic Holding. She oversees the day-to-day work of the marketing, sales, supply chain, and finance teams in charge of Fine’s tissue category. Mrs. Janjua has over 11 years of experience in the fast-moving consumer goods (FMCG) field. Before joining FHH, she earned her stripes working with Procter & Gamble, managing brands across Europe, the Middle East, South Asia, and Africa. She holds a master’s degree in project management from The National School of Political Science and Public Administration in Romania. Mrs. Janjua speaks seven languages and spends her free time teaching Vinyasa yoga to children and pre/post-natal mothers.

Rawan Emeish

Chief Absorbents Category & Chief Commercial Levant & Egypt

Rawan Emeish holds the position of Chief Absorbents Category as well as Chief Commercial Levant and Egypt at Fine Hygienic Holding. She leads the sales and marketing function in Egypt, Jordan, Lebanon, Palestine, and Iraq, in addition to overseeing the team of supply chain, and finance responsible for the diaper category. Her key work objective is growing FHH’s market share and profits, and she prioritizes executing plans with precision. At Fine, Ms. Emeish designed the cycle plans and initiatives which helped Increase sales volumes and value for both baby and adult diapers categories. Ms. Emeish’s previous experience includes strategic planning at some of Jordan’s most well-known pharmaceutical companies. She holds an MBA from IESE business school in Barcelona.

Patrick Conklin

FHH Chief Commercial & Chief Commercial UAE & LG

Patrick Conklin holds the position of FHH Chief Commercial as well as Chief Commercial UAE & LG at Fine Hygienic Holding. Mr. Conklin is a top performing Sales and Marketing executive that boasts more than 30 years in this field where he worked for big global corporations such as P&G and Samsung. Before joining FHH, he founded and was the President of Precision Global Consulting (PgC), a leading firm that offers advisory services to global service providers and retailers. He has a proven history in leading multi-functional strategic selling to large customers, and creating platforms to drive accelerated and sustainable profitable growth. Mr. Conklin’s expertise includes business and channel strategy, differentiated go-to-market strategy, joint business plans, as well as digital marketing and e-Commerce. Mr. Conklin holds a bachelor’s degree in marketing from the University of Notre Dame in the USA, where he also serves as a guest lecturer.

Ahmad Zain

Chief Commercial, KSA

Ahmad Zain currently serves as the Chief Commercial for KSA at Fine Hygienic Holding. He has 20 years of extensive experience in the FMCG industry in KSA and GCC, where he has excelled in sales management and marketing with both local and international companies. At Kraft International, Mr. Zain worked his way up to General Manager, and he eventually joined Arabian Trading Supplies as a General Manager, helping to represent international clients such as Mars, Holsten, Wrigley, and L’Oréal. Mr. Zain received his bachelor’s degree in international marketing from North Texas University.

Sami Awad

Chief Business Development

Sami Awad holds the position of Chief Business Development at Fine Hygienic Holding. He is responsible for leading and managing new projects. Before holding this position, Mr. Awad was leading the marketing of the tissue category in FHH. He is a veteran in the fast-moving consumer goods (FMCG) field with 22 years of experience. Prior to joining FHH, he worked with a number of global and regional companies such as Coca Cola, handling different roles covering marketing, franchise, country and area management assignments in key markets in the Middle East and Nigeria in Africa. Mr. Awad holds an MBA from the University of Wales in Cardiff.

Nedal Zatari

Chief Fine Solutions

Nedal Al Zatari currently serves as Chief Fine Solutions at Fine Hygienic Holding. He is also responsible for the Export operations at FHH. His most notable achievement at Fine is developing the Away from Home Business to be the leading company in the region, increasing Fine Solutions’ revenue 22 times over ten years. Mr. Al Zatari is dedicated to environmental sustainability, which is evident from his position on the Board of GreenTech and his past experience as General Manager of Energy Management Services. Mr. Al Zatari holds a bachelor’s degree in mechanical engineering and an MBA with a focus on finance.

Ali Jalal

Chief Procurement

Ali Jalal serves as Fine Hygienic Holding’s Chief of Procurement. Starting at the company 14 years ago, Mr. Jalal has worked his way up the ranks of the company and is now responsible for all procurement for Fine, including raw materials, spare parts, goods and services, as well as logistics. He has developed and implemented strategies for sourcing of main raw material commodities valued at more than 250 million USD with savings exceeding 20 million USD over 5 years. Mr. Jalal holds a bachelor’s degree in industrial engineering from the University of Jordan, an MBA from Purdue University, and is also APICS-SCOR-P certified.

Nicola Billeh

Chief Human Energy

Nicola Billeh boasts more than 20 years of experience in human resources across the FMCG and banking sectors during which he managed to successfully transform the human resources role from an administrative one to that of a business partner through introducing global concepts and best practices such as change and talent management, employee relations, and total rewards management. He represented Fine Hygienic Holding on the steering committee for the restructuring of the Vocational Training Corporation in Jordan. He also sits on the advisory boards of several companies such as Endeavor, Akhtaboot, and Sports Federation for Companies and Establishment. Mr. Billeh holds an MBA, and is a Certified Advanced Facilitator, an Accredited Assessor, and a Certified Professional Human Resources degree from Michigan State University.

Joseph Noujaim

Executive Director Digital Transformation

Joseph Noujaim is the Executive Director Digital Transformation at Fine Hygienic Holding. He is responsible for developing and maintaining the digital ecosystem that has helped FHH become an industry leader in the region. He has a proven track record of working for all types of companies, from startups like Aircom International, to medium and large companies like FVC and Capgemini. Mr. Noujaim received a bachelor’s degree in engineering from Notre Dame University in Lebanon and a master’s degree in Engineering from Ecole Centrale De Paris in France.

Yahyah Pandor

Chief Business Technology

Yahyah Pandor holds the position of Chief Business Technology at Fine Hygienic Holding (FHH), overseeing the advanced and innovative computer and technology systems that drive the group’s operations. Mr. Pandor’s extensive experience, dynamic approach, and pioneering mentality empower him to continue FHH’s legacy of innovation and success. With over 20 years of experience in business technology, Mr. Pandor most recently served as Vice President of US-based merchandising software company, One Door. Additionally, he served in senior leadership roles at globally renowned companies like Oracle and Cap Gemini Consulting. Such experience helped to transform him into a versatile and dynamic business leader who is capable of creative and decisive thinking, with a deep understanding of the role of innovation in driving progress in the commercial sector. With these skills and expertise, Mr. Pandor is highly qualified and ideally positioned to further FHH’s innovative and technological enterprises, while simultaneously encouraging business development, revenue generation, and market expansion. Mr. Pandor holds qualifications in business, systems, people and finance administration from Redbridge College of Higher Education based in London, as well numerous professional qualifications from Oracle, Microsoft, and PRINCE 2 & AGILE methodologies.

Rana Kawalit

Corporate Communication & PR Manager

Rana Kawalit is the Corporate Communication & PR Manager at Fine Hygienic Holding. She has more than 11 years of experience in the field of public relations and corporate communication. Before joining FHH in 2015, Ms. Kawalit worked for a public relations agency with regional presence during which she planned, organized and managed strategic campaigns and projects for renowned companies including service providers, retailers, and industrial organizations. Ms. Kawalit holds a bachelor’s degree in Italian and English languages and literature. Besides her involvement in community work, Ms. Kawalit writes articles about humanitarian issues to a leading regional news channel.

Majd Awwad

Legal, Insurance & IP Manager

Majd Awwad currently serves as the Legal, Insurance & IP Manager for Fine Hygienic Holding. Her role consists of providing legal advisory services, managing litigation, and protecting Fine’s identity. Mrs. Awwad is responsible for managing Fine’s legal affairs to streamline the group’s performance and financial stability. She began her career in law as an associate lawyer in a major firm in Jordan, and then joined an import and consultancy agency where she worked as a Human Resources Manager. Mrs. Awwad holds a bachelor’s degrees in law and a diploma in human resources.

Elia G. Nuqul

Category Manager – New Business Development

Elia G. Nuqul holds the position of Category Manager – New Business Development at Fine Hygienic Holding. He is responsible for identifying and qualifying new category entries beyond the existing scope of the group. Before joining FHH, Mr. Nuqul worked for Monitor Deloitte in Abu Dhabi as an analyst, completing his work there as a consultant, where he worked on a diverse set of projects that spanned from setting up a GCC wide authority, to developing strategies for major economic development government entities and large industrial holdings. Mr. Nuqul holds a bachelor’s degree in Industrial Engineering from Purdue University. He also holds the Six Sigma Yellow Belt Certification. Mr. Nuqul is a member of Entrepreneurs Organization, and is also a member of numerous Family Business Forums. He is a board member of a number of organizations including Elia Nuqul Foundation and the Jordanian Winter Sports Federation. Mr. Nuqul also serves as a Consultant to the Secretary General of the Jordanian Olympic Committee.