This Christmas Commercial Featuring a Crying Elephant Is the Saddest One of the Season

Nov 21, 2019

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WWF has released its 2019 Christmas ad and it's one of the most emotional festive campaigns out there this year.

The one-minute commercial, titledJust Like Us, reveals the loss an elephant feels when it sees its herd killed by poachers for their tusks.

Written and produced by All Mighty Pictures, the ad uses CGI rendering to show poachers hunting the animals across the Savannah, before the heartbreaking image of a fallen elephant is seen through the reflection in another elephant's eye.

"Just like us, elephants feel complex emotions," the ad states. "Like us, they feel loss." The words "we need your help" then appear on screen before rangers are shown apprehending a poacher, highlighting how elephants can be protected from further killings.

According to the conservation charity, around 55 elephants a day are killed for their tusks, with more African elephants being killed than are born. The organization hopes this heartbreaking film will draw attention to the impact the illegal wildlife trade, which is said to be worth around billion a year, has on animal's around the world.

"Carved into trinkets and ornaments and illegally sold for huge sums of money globally, their stolen tusks are in high demand and more African elephants are now being poached than born," Tanya Steele, chief executive of WWF explained. "This cannot go on and we're dedicated to galvanising efforts to put a stop to the trade globally, but we can't do it alone."

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WWF is working to ensure rangers receive the essential training and equipment they need to do their job effectively and to stay safe from harm. The charity is also working to strengthen laws and enforcement, and reduce the demand for ivory.

Video: WWF releases h arrowing Christmas ad with a crying elephant

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