Ooyala, the leading end-to-end online video platform provider, today announced a new partnership with Roku Inc., maker of the popular and award-winning family of Roku streaming players. The deal gives Ooyala publishers the ability to create custom-branded video channels for Roku boxes.

With this integration, Ooyala publishers can now reach Roku’s customer base of more than a half million. The out-of-the-box integration requires no added development work and makes creating a customer channel quick and easy.

“One of our core goals at Ooyala is to help publishers put their video content on every possible online, mobile, and over-the-top device,” said Alex Holub, Senior Product Manager at Ooyala. “We started with delivery to the PC and followed that up with mobile delivery to the iPhone, iPad, and now the TV with Roku. Roku allows our publishers to reach viewers right in the living room -- a great new addition to our multiplatform offering.”

“With Ooyala’s turn-key Roku solution now available for its content partners, bringing a variety of entertainment to the TV via the Roku platform is easier than ever,” said Jim Funk, Vice President of Business Development for Roku, Inc. “Content owners looking for an easy way to expand distribution and reach Roku’s hundreds of thousands of customers now have the solution that will help them deliver a true lean-back viewing experience.”

A Roku custom channel is an ideal way for content owners to put their videos in living rooms without investing heavily. Roku's open platform allows seamless delivery to TVs over the Internet. Content owners can deliver their content directly to the TV using a customer’s home broadband Internet connection.

Ooyala customer, Alloy Digital, a division of Alloy Media + Marketing, is the first content partner to implement the Roku integration. Alloy’s premium video content, distributed through its digital entertainment network, AlloyTV, is now available as a custom channel on Roku devices.

“The Ooyala integration with Roku allows Alloy to extend its premium video programming to innovative viewing platforms gaining popularity with consumers,” commented Robert Bell, CTO, Alloy Media + Marketing. “We are excited to bring a quality entertainment experience into viewer’s living rooms with great content that is drawing a large audience online.”