L.E.R.T at Facebook

(Law Enforcement Response Team)

Ongoing logo development and branding for the L.E.R.T. group in Facebook, Dublin.

Through workshopping and brainstorming with the LERT team, we decided on these keywords which best summerised the main elements of what LERT meant to them; Trust, Security, Balance, Justice & Community Service.

We then settled on some key iconography which we thought would best represent those elements the best, namely; Heart, Magnifiying Glass, Lock, Hands & Heart Pulse.

I began by trying out shapes for the key icons discussed and testing out how they worked an looked together while introducing the Facebook branded colours of blue, red and light grey.

PROCESS:

I began by trying out shapes for the key icons discussed and testing out how they worked and looked together.

Key words

Trust

Security

Balance

Justice

Community Service

Key iconography

Heart

Magnifiying glass

Lock

Hands

Heart Pulse

Here we see a simple Eye Icon with integrates a magifying glass with a heart at the centre overlaid with a rough heart pulse.
This is trying portray that LERT is active in investigating for the better good.

Using the Facebook branding colours, I’ve made some attempts to integrate the lock, pulse and heart icons.

Here we see attempts to introduce the icons within the LERT text.

Here we see the same icons seperated out from the text more and given more focus and strength above the LERT text.

Playing more with the lock shapes.
Introducing hand shapes evolving from the locks to give an even more playful sense.
Multiplied lock shape appearing in a rainbow form.

More rounded and simplified lock shape to create a softer feel.

Breaking up the heart shape to have helpful hands that intertwine in and around the secure lock shape.