“It’s one thing that people steal my music. It’s another thing to destroy the feeling of what I’ve worked on.” Dr. Dre.

“It’s one thing that people steal my music. It’s another thing to destroy the feeling of what I’ve worked on.” Dr. Dre.

“It’s one thing that people steal my music. It’s another thing to destroy the feeling of what I’ve worked on.” Dr. Dre.

This quote pretty much summarises why Beats By Dr. Dre was created. Back in 2006, Jimmy Iovine and Dre felt the music industry had two problems: 1 the degradation of record sales because of piracy; 2 the degradation of audio quality because of Apple's plastic earbuds.

This quote pretty much summarises why Beats By Dr. Dre was created. Back in 2006, Jimmy Iovine and Dre felt the music industry had two problems: 1 the degradation of record sales because of piracy; 2 the degradation of audio quality because of Apple's plastic earbuds.

This quote pretty much summarises why Beats By Dr. Dre was created. Back in 2006, Jimmy Iovine and Dre felt the music industry had two problems: 1 the degradation of record sales because of piracy; 2 the degradation of audio quality because of Apple's plastic earbuds.

Apple was selling $400 iPods with $1 earbuds. As the brand matured and gained credibility as some of the world’s best selling headphones, we decided to use the MTV VMAs to strike a blow against anyone who doesn’t give great sound the respect it deserves.

Apple was selling $400 iPods with $1 earbuds. As the brand matured and gained credibility as some of the world’s best selling headphones, we decided to use the MTV VMAs to strike a blow against anyone who doesn’t give great sound the respect it deserves.

Apple was selling $400 iPods with $1 earbuds. As the brand matured and gained credibility as some of the world’s best selling headphones, we decided to use the MTV VMAs to strike a blow against anyone who doesn’t give great sound the respect it deserves.

During the award show, audiences saw Serena Williams and rapper 2 Chainz utterly destroy low-quality headphones in super slow motion—putting an end to bad sound and opening the door for a brand new pair of in-ear Beats phones.

During the award show, audiences saw Serena Williams and rapper 2 Chainz utterly destroy low-quality headphones in super slow motion—putting an end to bad sound and opening the door for a brand new pair of in-ear Beats phones.

During the award show, audiences saw Serena Williams and rapper 2 Chainz utterly destroy low-quality headphones in super slow motion—putting an end to bad sound and opening the door for a brand new pair of in-ear Beats phones.