What are the keywords of advice you would share with anyone who needs to accelerate the introduction, adoption, and profitability of digital content and products globally in 2018? While I have been asked this question several times for the last couple of months, my answer has been very similar regardless of industry and background. Think about investing in meeting the level of authenticity and empathy that your local customers require!

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Medallion Media Group has announced a new ebook format called TREEbook which includes a time-triggered reading experience which allows the book to generate different story lines based on readers pace and other triggers. The time sensitive story changes will not be made by the reader but by the book itself. This new technology can also give ebooks the options inserting hidden extras and different narratives.

Medallion will release a TREEbook-compatible e-reading app in October along with an original TREEbook novel designed to use the new technology in 2013. The company says the prices of these new types of books will be in line with current ebook prices.