If you are a blogger, you must read this. Aside from Google's Page Rank, there is also one basis for our website's popularity, that is the Alexa Ranking.

Alexa's ranking is based on the statistics gathered from the Alexa toolbar or Alexa status bar. Meaning, if you have the Alexa toolbar or status bar in your Internet Explorer or Mozilla Firefox, you are voting sites without you even knowing.

Let's say I have the Alexa toolbar installed in my Mozilla Firefox and I visited CNN and Facebook. CNN and Facebook will get a point. Based on the number of page views and reach, it will determine what rank is your website.