PayPal Invoice

Archive for the ‘Direct Mail Marketing’ Category

Why do businesses continue to use direct mail? Properly targeted direct mail offers good response rates and return on investment in comparison to many other forms of direct marketing. A printed message provides the consumer with tangible details and images that draw a reaction and make a lasting impression. Here are two additional reasons:

Targeting and Segmentation TechniquesBy applying the proper targeting and segmentation techniques, direct mail is sent to potential buyers using a finely-tuned mailing list segmented by such criteria as age, income bracket, presence of children in the home, profession, buying patterns, age of residence, etc. More