elumeo SE brings together existing joint venture operations of both partners and pools all Group-wide activities

August 25, 2014 --

BERLIN, August 25, 2014 /PRNewswire/ --

Berlin-based Juwelo TV Deutschland GmbH, a leading e-commerce retailer of gemstone jewellery in Europe, and Silverline Distribution Limited, jewellery manufacturer and operator of the New York Gemstones online store, headquartered in Hong Kong, China, have merged, thereby creating one of Europe's foremost jewellery groups with more than 1,100 employees worldwide. Newly formed elumeoSE, Berlin, brings together the business activities of the two entities as well as those of the other international sites. In particular, the manufacturing unit located in Chanthaburi, Thailand, will be integrated into the Group. Having worked together as part of a joint venture for several years, the two companies have thus created a formal framework to govern their collaborative efforts. Additionally, the new structure will strengthen the Group's position within the European jewellery market and create a launch pad for business expansion, particularly with regard to e-commerce activities currently being pursued by the company.

elumeo Group operates from six global offices located in Berlin, Rome, Bangkok, Hong Kong, Chanthaburi and Leamington Spa (UK) and employs more than 1,100 people in total.

Operating profitably almost as soon as it was formed in 2008, the company is expected to generate Group revenue of about 70 million in 2014. In launching new online shops in the Netherlands and Spain in May 2014 and June 2014 respectively, elumeo has further cemented its position as an e-commerce operator in two of Europe's key markets. elumeo Group has thus established a local (internet) presence in six European major markets. They include Germany, France, the Netherlands, Spain, Italy and the United Kingdom. Global deliveries to elumeo customers are handled by New York Gemstones, Hong Kong, a division of Silverline Distribution Limited.

About elumeo SE:

Based in Berlin, the elumeo Group is one of Europe's leading manufacturers and distributors of high-quality jewellery. Operating through a range of sales channels in the areas of e-commerce and smart broadcasting, the company offers customers throughout Europe coloured gemstone jewellery at affordable prices. Its business model is based solely on direct selling.