HOT 107(CJNW-FM) Edmonton took the opportunity to make some good happen out of the “Baby, It’s Cold Outside” controversy this week, by playing the song non-stop to collect warm coats for those in need.

Following a Facebook poll that saw 7,000 HOT 107 followers vote 98 per cent in favour of adding the song to its Christmas playlist, the station decided to play the tune back-to-back on Wednesday morning until 107 coats had been collected for local charities The Mustard Seed, Lurana Shelter and the Youth Emergency Shelter.

“The idea was a team effort,” Chris Myers, PD for Harvard Broadcasting’s Edmonton stations, told Broadcast Dialogue. “After the news came out that CBC had decided to re-add the song to its playlists, our morning show did a poll on whether we should add it to our Christmas playlist, and the response was overwhelming. It was [morning show co-host]Lisa Evans, who decided to turn it into a positive story.”