Main takeaway: Scott has shifted from focusing on content marketing, which was a huge theme of the entire conference, to “real-time” marketing. I look forward to his upcoming book on the topic (link above).

Main takeaway: Stratten is a phenomenal and extremely funny speaker. He woke everyone in the room up and this was my favorite talk of the entire conference. The second his talk was over I ordered his book. Also, he made so many great points that I had trouble reducing the following list of tweets.

Battlefield PR- How the U.S. Air Force Empowers Communicators – Captain Nathan Broshear

Main takeaway: The US armed forces are doing a better job with social media and PR than I had previously thought. If you allow your people to speak to customers on the phone, why do you not let them participate in social media?

Key tweets:

The people doing the best communicating are not the PR flaks. Cpt. Broshear – US Air Force #ims10

Main takeaway: C.C. suggested that agencies should educate clients on inbound marketing because nobody can write about a company as well as the people inside the company. But what do you do when a client doesn’t have the time or resources to do it internally? What if that’s exactly the reason they want to work with an agency?

Main takeaway: Every company of significance will have a “community manager” soon enough, though they might not be called that. After all, didn’t a “community organizer” just become the President of the United States?

RT @vimrich: @AmberCadabra spend 75% of time cultivating the people already IN your community – they will help you expand out #IMS10

As mentioned earlier, I actually tweeted more than 200 times during the conference. The tweets listed above are merely the highlights. To see more from the conference, and to discuss inbound marketing in real time, follow me on Twitter.