For the most part, the map doesn’t stray too far from the imagination. The most-searched brand in Kentucky is KFC, while Disney reigns supreme in Florida. Ford is the No. 1 search target in Michigan.

But New Jersey seems to have a strange affinity: Hellman’s Mayonnaise tops the Garden State’s list of sought-after brands, Duracell batteries take the top spot in Connecticut, and in Georgia, it’s Home Depot, not hometown hero Coca-Cola.

People in Oregon don’t seem to be thinking much outside the browser with their top choice — searching for “Google” more than any other brand.

Texans love their Facebook, Californians can’t get enough of Yahoo and those partiers down in Arizona and New Mexico sure do have a hankering for tequila — searching on Google for Jose Cuervo and Patron more than any other brand.

Direct Capital focused their maps on the per-capita search data for the top brands in each state, and added maps of the second- and third-most-searched firms, as well. For New Yorkers, those are AOL and Time.