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The Truth About Marketing

By Kevin Rogers

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Marketing is the #1 make or break element in any business. Dive into the marketing trenches with former stand-up comedian and copywriting A-Lister Kevin Rogers as he talks to real business owners (both online and off) to discover which marketing and copywriting tactics have the biggest impact on their profits.

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CleanEp 163: Roy Peter Clark - The incredible 6-word writing reframe

Roy Peter Clark is America’s Writing Coach. In this episode, Roy is going to break down a 6 word sentence from Macbeth, and show us the impact of our word choice. It’s a simple lesson that can feel like a revolution for your writing.

Abbey is a brilliant copywriter, business coach, and copy voice expert, but her new project is her biggest idea yet… If you’re a freelancer, you’ll want to hear what Abbey thinks could soon be your new reality.

We’ve all bought courses and programs that sit on our hard drive untouched. My guest Marisa Murgatroyd is here to share how she uses motivation and modern gamification techniques to get her customers “hooked” on engaging, and ultimately,...

CleanEp 158: Copy Legends Head to Head John Carlton and Clayton Makepeace

John Carlton and Clayton Makepeace have both enjoyed 30+ year careers. They are, in some ways, very different people. But they both have a lot to say about the craft of copywriting. In this episode, we’ll find the threads that unite their seemingly...

Ryan Levesque takes us in his Ask Method process for customizing your copy and marketing, and why the Ask Method is a perfect way to write high converting copy by finding and using your customer’s own words.

What’s it like to be a legacy of one of the greatest copywriters? Son of the late Gary Halbert, Bond, is on today’s show to share some of Gary’s copy secrets, plus a look inside Bond’s decade-long copywriting process.

Ron Douglas shares how he overcame hardships from a dysfunctional childhood to becoming a best-selling author of recipe books and online business owner. Listen to hear the a few gems he shared on FB that got me to invite him on the show...

How do the best copywriters write a good story lead? By using Emotion. To help you write copy with more emotion, Michael Hauge shares 5 mistakes ordinary storytellers make, and how to avoid “skimming the surface” on a good story.

ExplicitEp 151: Laura Belgray - How To Steal Attention With Strange Copy (Then Keep It With Good Writing)

How do you convert buyers if you don’t have someone’s attention? And how do you keep your reader’s attention without boring them with the same “trickery” of attention-grabbing subject lines? Laura Belgray reveals what she does to keep her...

CleanEp 150: Bushra Azhar - The Reverse Sign Up Method For Building A List of Buyers

The real backbone of your business isn’t just building a list. To make in this cutthroat industry, you’ve got to build a list of buyers. Bushra Azhar is here to teach us some cool copy tactics to help you generate buyers.

CleanEp 149: Jon Stoltzfus - The Most In-Demand Copywriter On The Planet Right Now

There’s a heated battle among publishers right now and they’re all fighting over Jon Stoltzfus. In this newest episode, Jon spills his secrets on what steps he’s taken to get to that point, plus a look inside his sales copywriting process.

CleanEp 148: Justin Brooke - How To Make (And Keep) A Bunch Of Money With Cold Traffic Ad Buys

Justin Brooke goes deep into the psychology of winning on cold traffic. In this episode, you’ll learn about the biggest mistake marketers make and why 90% of Justin’s clients who stick it out 3 months or more do really well.

If you feel stuck trading time for money, then this episode is for you. Whether you’re a freelancer or business owner, there’s ONE metric that you can track (right now) to work less and earn more… James Schramko will show you how on this episode..

Tom Breeze reveals the psychology principles behind money-making YouTube ads... and how you can quickly get hip to this business-boosting platform most of your competitors are likely clueless about right now.

Justin reveals the tips and tactics he uses to brainstorm and write dozens of headlines everyday… and shows you how you can quickly boost your headline-churning creativity. (You'll wanna hear how Justin accidentally discovers how you can write 70...

Elin Marie reveals her entire copywriting process from top to bottom... including her unique research method that's helped produce several controls in the health space. (You'll wanna hear how Elin breaks down giant projects into smaller, simpler...

I wanna share some raw truths about how I started out as a freelancer more than a decade ago... and the things I'd change If I was beginning today. Think of this episode as my best advice for freelancers looking to beef up their career, and ride...

Erik shows you how you can combine the power of persuasive copy with unforgettable design... so you can shoot up sales and forge rock-solid bonds with your audience. (You'll also wanna hear about Erik's life changing conversation with a big-name...

Hollis Carter shows you how you can connect with your dream clients and future biz partners... without slogging through boring "business conferences." (And why he takes Baby Bath Water co-founder Michael Lovitch to "marriage counseling." No joke.)

CleanEp 132: Marcella Allison - Why Women Need to Band Together in a Testosterone-Fueled Business World

If you’re a woman living in a testosterone-fueled business world, you’ll be nodding your head at this one... and if you’re a man, you probably have no idea of the stuff that women deal with on a daily basis.

CleanEp 129: Taylor Welch - The Business-Boosting Power Of Humor And Personality

Come find out how Taylor doubled his company's revenue, and what you absolutely must do today to grow your business, fast. (You'll want to hear Taylor's unique insights on why your long "to-do" lists are likely overwhelming you and killing your sales.)

Kris Reid shows you the inner workings of Google's search algorithm... and the ONE thing you absolutely must focus on to rank your business higher. (If you're still obsessing about keywords... you'll want to hear Kris's insights on what REALLY matters)

Bedros Keuilian shows you how to boost your entrepreneurial mindset with the "immigrant edge" and how to indoctrinate your prospects so they can't help but FEEL what it's like to get their hands on your stuff.

CleanEp 126: Damian Lanfranchi - The Secret To An Entrepreneurial Life That'll Never Pass You By

Damian Lanfranchi reveals the mindset stuff you'll need to live life on your terms without sacrificing your money-making opportunities. (Listen to Damian's insights on life on the road, homeschooling kids, AND steering the ship at Todd Brown's company)

ExplicitEp 124: Joe Schriefer - How Agora Financial Will Generate $170M This Year (And Why Joe Wants You To Be Their New Copywriter)

Joe takes you behind the curtain of the "Navy SEALs" inspired "copy camp" at Agora Financial. It's the training system they use to on-board writers of all levels, turning them into all-around direct response bad asses─in only two months. Take a...

Wesley Donehue reveals how you can inject business-boosting communication into your marketing... even in the heat of crisis. (You'll want to hear his unique insights from helping bail airlines out of catastrophic PR messes.)

Michael Hauge is a story consultant in charge of writing stories for big time Hollywood movies. Today, he breaks down the 6 steps to telling a great story. Then Michael tears my story apart, and it was beautiful.

Jon Buchan from "Charm Offensive" reveals his secret to writing cold emails, direct mail, and ad copy that get the open AND the response. (Jon even sent me one of his kick-ass cold emails to get on the show... as you can see─his stuff WORKS.)

Todd Brown reveals his unique "E-C (P-P+U-M) I-I" formula you can use to unearth the big idea for your business. (Todd charges twelve grand for a private day teach this... and he was super generous in giving this stuff away. So don't miss it!)

My guest today is top copywriter Roy Furr. As Roy explains in the interview, specializing is how you write copy that makes your reader vibrate. In this episode, Roy reveals a framework you can use for writing copy that packs an emotional knockout punch

Perry Marshall shows you how to quickly attract your perfect prospect. (Do this right and you'll attract customers who think and see the world exactly like YOU!) He also reveals the deadly delusion most marketers fall prey to without even knowing it

Will Hoekenga reveals the three critical questions you must answer before you write your next e-mail. (You'll want to hear his insights on why your current e-mails are likely angering your prospects... even if you didn't mean to do it.)

Tim Castleman reveals his secret for selling more than a thousand copies of his first product within a few hours... without a big list or affiliate promotions. He also busts some common myths about what's really happening at the biggest marketing events

Scott Oldford reveals the six critical things you must do in your business to move up to 7-figure revenue (even if you're starting from scratch!) He also “outed” himself with a radical revelation about one event that completely changed his life.

CleanEp 113: Jim Breuer - How The Former SNL Star Revived His Career With Social Media

When you hear how Jim discovered his "persona" (one that was decided for him... not controlled by him), and how he reignited his career using the power of short daily videos, you'll want to put your own marketing campaigns under the microscope...

Something amazing happens when you consistently do the work and keep moving forward: People start demanding what you're offering, but you absolutely must have the right business skills to deal with customers. (Otherwise you will be underpaid and...

Terry shows you how to quickly make big sales online (even if you're an introvert like he is), and reveals his cutting-edge secrets to killer ads you can use in your business. Selling is easy when you indoctrinate your prospects the right way...

What if everything you’ve been told about “goal setting” is actually the source of your stress? Buckle up, we're going deep today. Robert Gibson is back for a second episode on how to conquer any rut, and build your "financial spine" so you...

Jon shows you how to get your prospects to perk-up and take immediate action. (Even when they're bombarded with marketing messages from your competition!) Listen to find out how Jon injects powerful (and ethical) persuasion techniques in sales...

Kim Schwalm made a habit of writing control-beating sales copy and today, she's become a top level in-demand freelancer. In this episode, you'll discover the crucial ingredient for control-busting copy and what you can learn from Kim to...

Clayton Makepeace is the mind behind ads that sold a Billion and a half dollars worth of products in the health and financial markets. As Clayton explains in the interview, the key to compelling copy is mastering the art of selling emotional...

James Schramko, founder of SuperFastBusiness.com, shares what he did to "de-program" all his traditional upbringing. Plus, the truth about learning how to build an 8-figure business that gives you the freedom to live your life.

Marcella Allison reveals her secret for honing-in on your customer's exact language (You’ll get so deep inside their head they’d swear they did the writing themselves). She is one of the few writers that top-of-the-heap A-Listers including Parris,..

If you missed Part 1 of the rare interview with Parris Lampropoulos listen to that first for the full context of the interview and to get the backstory about the bullets (edited by Parris) that accompany these episodes. Enjoy Pt 2 right here.

Parris Lampropoulos is universally regarded as one of the best living copywriters. The lessons Parris shares serve as the foundation of next level persuasive copywriting, the never-ending pursuit of this show.

Today I want to swing the mic and talk about YOUR voice. If you’re struggling with finding your voice, or your “why” or just looking for inspiration amidst all the options we have these days… this 30-minute talk will give you some perspective.

John Carlton reveals how to teach yourself the one skill you MUST master as a copywriter… empathy. You’ll also learn how to use it to make your writing connect with your readers at a level most writers wouldn’t come close to.

Dan Kuschell shows you how to tap into growth for your business and where to look for the untapped opportunities in this episode. You'll learn Dan’s backstory and how it led him from a poor family to being on Joe Polish’s leadership team.

Scott Haines has an impressive resume filled with names like Matt Furey, John Carlton, Jay Abraham, and even Donald Trump. In this episode, you’ll learn about Scott’s speed writing process and how he got his foot in the door with Gary Halbert

Jenny Thompson spent almost 20 years with Agora Inc. She's here to teach you how to double your response on a high ticket offer, PLUS why you MUST test before you change anything on your website, order form, or online marketing.

Ron has an incredibly deep understanding of what makes a product sell. If you’ve ever wondered about how to suck your prospects into a sales story and compel them to buy, you’re going want to take notes.

CleanEp 94: Ryan Lee – Earning The Trust Of Your Tribe 15 Minutes At A Time

Ryan Lee shares the 15-minute consultations allows him to build a business and live a lifestyle filled with freedom, PLUS all the business lessons he’s learned in his 10+ years in business, including the #1 lesson he learned from his dad.

Jack Born teaches us how to ethically add scarcity to your “always open” evergreen funnels and convert more sales, plus know the exact time and day when your list is most open to your promotions during a launch…

Eric Wong is a true marketer who is always testing and optimizing for results. In today’s episode, you’ll discover how Eric is able to use new tactics and strategies, turn it around and achieve amazing results from it.

Charles Kirkland shares what most people get wrong when it comes to driving paid traffic to your pages. If paid traffic scares you, start with Charles’s explanation on how to get started, start seeing results immediately, and quickly turn $1 into $3

You’ll discover how to effectively turn yourself into an in-demand freelancer using what Joanna Wiebe learned. In this episode, Joanna and I are going head first into freelancing to find out what makes freelancers successful (and what holds others...

David Garfinkel teaches you how to break down a headline to its core essence, and what key elements you need to build a compelling hook. You’ll also discover what it takes to have him as your copywriting coach...

Brian Kurtz talks about his newest book that will give you rich insights on 6 copywriting legends and the principles that rule direct response marketing today. We also talk about the future of copywriting, and where to find the next generation of writer

CleanEp 85: Taylor Welch – The Truth About Making A Million Bucks By Becoming Scarce

Taylor Welch shares the lessons he learned from failing (like not knowing how to use Paypal). You'll also learn how to fix a product launch that bombed (and 12x your average lead value) by proposing a simple question to your audience

In his second interview, Ben Settle spills his guts on his most successful launches… and even shares the numbers. Ben also reveals his worst business mistakes, questions that drive him nuts, and an exclusive copywriting class he’s hosting with me...

Dean Jackson shares his latest marketing philosophy about how to “compel vs. convince” your audience to lean in and take action with you. This is a major mindset shift for most marketers, especially those stuck in the old way of hard hitting...

CleanEp 81: Nicky Roche – The Truth About the New Rules of Marketing in the 21st Century

In this episode, Nicky Roche reveals how business has completely changed in the last 20 years, and the new game being played around you. The insights Nicky shares are critical if you want to succeed in today’s business world, so let’s dive right in.

Sean reveals how he’s able to run his business and still take months of vacation (without looking at a single email). He also reveals two formulas he created that teaches people how to pick up a new superpower, and guarantees people will buy without..

In today’s episode, Jim Harshaw shares his journey from a high school athlete (who was getting his butt kicked on the mat) to a professional coach and three-time wrestling champion with a shot at the Olympics. He also explains why making failure a...

CleanEp 76: Will Hamilton – The Truth About Why Asking Good Questions Sells A Lot Of “Fuzzy Yellow Balls”

Will shares his journey from tennis coach to playing the role of emcee, and why he chose to build barriers and add friction to his entire sales process in 2013. He purposely made it difficult for his prospects to land on a sales page, yet this simple..

In today’s episode, we cover a ton including: hardcore lessons about human psychology, how Dan stumbled upon so many amazing career opportunities, how to compel an audience with emotions, not facts; Dan’s worst business mistakes, and how he still...

In today’s episode, Chelsea and I cover: Her work process for building websites that sell millions, the most valuable real estate on every website, common website mistakes that every business needs to avoid... and much more

Michel will take you through storytelling tips you can use to draw your readers to the edge of their seat. By the end of the episode, you’ll know exactly how to make your personal story authentic, credible, and clear.

Gail opens up about her transformation from being completely sick and tired of life to living life full of passion and fulfillment. What you’ll hear today is exactly steps she took to heal herself from her autoimmune disease, build a business...

Three years ago, Dan had no clients whatsoever. He’d never even written a sales letter in his life. Nobody knew his name. Now, he’s written controls for the Motley Fool, earned the respect of legends like Gary Bencivenga and Ken McCarthy, and...

Today’s episode is jam packed with wisdom on training yourself for success. Craig opens by debunking the myth of a 4-hour work week. Then he shares how focusing on the right way to spend your energy can lead to freedom. (This works even if you love...

Ryan Levesque talks openly about his early struggles to get “weird niche” businesses up and running, and how he had to trick himself into charging $8,000 the first time he got paid to write a sales letter.

Dave shares why he trusts his customers to drive Saddleback’s branding (any ad agency would KILL for this level of customer loyalty!) and how Saddleback gets fiery Social Media play without fake contests, auto-following or “chasing likes.”...

John confesses his secret superpower … and how it keeps him fired up while spitting out 30 interviews in just 48 hours. Plus, his #1 marketing ingredient that’s gotten John the most surprising results (and why most marketers will hate it).

Come find out how Alexi Panos used a simple one-liner to get past her FEAR of making videos, so she can finally let go and get raw. (It took her three years to make her first one and she still needs to remind herself of this truth)

Mike Schauer reveals the 5 Career Ending Mistakes you need to avoid when it comes to the delicate art of swiping copy from the pros, and how to break down the structure of a winning sales letter and make it work for you 100% of the time no matter the...

Polished or raw? Marie Forleo shares what every female entrepreneur needs to know about "glamming it up" for the camera (and how to respond to those who pour on the hater-ade when the spotlight finally zeros in on you...)

Brian’s recent article, The Next Million Dollar Copywriter, created a lot of talk in direct response circles about the problems with how companies have been hiring and compensating freelance copywriters. In this episode, we're working to answer the...

Sacha Lalla reveals what every guy needs to know about “female energy” and how it’s winning in the trenches of marketing and copywriting. (A game changer if you struggle with being authentic, nurturing and sharing)

“I’m a 20 year overnight success.” Ivan Misner cuts through the BS you’ve been fed about getting “hacking success”, and what it REALLY takes to build an empire. (Plus, how to discover quickly whether your idea has legs or will trip you up...

How do you quote your price? Do you quote because you've earned it? Or do you quote it because it inflates your ego? In this episode, I share how I name my price, how you can name your price and work with clients that will gladly PAY that price you name

Discover how Melanie Saladino used her hard-won copywriting skills to help her 19-yr-old daughter get an unfair advantage over all grad school applicants (acceptance letters are now flooding their mailbox)

Transparency in business is the new norm, people expect some backstage access to your process to see what they’re paying for – as least as it relates to what you’ve promised to deliver to them. Here are some ways to get transparent.

In this episode, Andrew Lock passes the one piece of advice he gives aspiring podcasters on episode length (ignoring this will instantly repel potential new listeners), plus what you should do instead of modeling your podcast after someone else...

Come learn a comedian’s secret for sparking creativity on demand -- the simple method Tom Rhodes learned from another comic for reliably producing new content (this will guarantee you a flow of new ideas for your marketing)

How to get good enough to be paid is the burning question that the best up and coming freelancers inevitably ask… In fact, the very need to find the answer to this question is a solid indication of a freelancer’s future success. Come and learn the..

Giving away something of value for free is a common model for generating targeted leads, but a lot of people goof it up. In today's episode, Kevin shows how to provide over-the-top value in your free giveaway.

Ben Johnson and I talk about a strange phenomenon where gamers have poured an astounding $82 MILLION into a crowdfunded PC game... that isn't even finished yet. You'll discover how you can use this technique to build worlds your customers would kill...

Customer Reviews

The only thing I don’t like

by
ThePodcastFactory.com

Anybody can do interviews, but the solo shows Kevin does are absolute GOLD. He is funny, insightful, and smart. Do yourself a favor and tune in. The only thing I don’t like is that he’s not on my network.

A Must Listen

by
DubDubLukes

If you're a business owner, a marketer, a copywriter, a sales person,Truth About Marketing offers so many gems of marketing wisdom, great guests, excellent questions answered, entertaining, the whole package.Put it on, wash the dishes, soak it in.

Awesome Podcast!!

by
Brooke Craven

Kevin, host of The Truth About Marketing podcast, highlights all aspects of business, marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!