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DIA

DIA

Company: Distribuidora Internacional de Alimentación SA

Brand Value: US$514 million

Change since 2018: -33%

Headquarter city: Madrid

Category: Retail

Year of launch: 1979

DIA operates a network of supermarkets in a range of formats across Spain, Portugal, Argentina, Brazil and China – a combination of its own stores and those operated under franchise. The brand has always been seen as the economical choice among supermarkets, but in recent years, DIA has focused on renovating stores and has been working on product quality, with a program of improvements that is most evident in its new format,“La Plaza de DIA”. The brand has a partnership in some Spanish cities with Amazon Prime Now to distribute its products to online shoppers. In 2017, DIA launched a new mobile app, which allows consumers to search by voice command, scan bar codes, and which will suggest an alternative if a sought-after product is out of stock. The app also allows shoppers to store shopping lists. The DIA online store is so far available in 31 Spanish provinces, for more than 16 million customers.