A much-anticipated event happened in the USA yesterday. For old and new players alike, years of hard work, dedication, and millions of dollars culminated in this moment. The Super Bowl ads. (Oh, and teams played sports, but that’s not important right now.)

Overall, Super Bowl advertising was a little underwhelming this year. But it’s still easy to sort out some clear winners and losers. Here are a couple of standouts.

Winner: Chrysler: Halftime in America

This ad makes fantastic use of timing (halftime), as well as bringing in a celebrity in a heart-felt, real way. With a quiet, serious, yet still positive vibe, it stands out from all the fog machines, bikinis, and monkeys in suits. And, of course, it’s Clint Eastwood’s voice. That’s enough to make you stop and listen to the actual message.

Loser: TaxACT.com

Free to Pee? Taxes and urine — yep, seems about right. But seriously, give some extra thought to the visual image you want associated with your brand.

Written by Ann-Christin Lindstedt, american english copywriter at Pyramid