Marazzi renames wood plank series

[Sunnyvale, Texas] Marazzi USA announced that its recently introduced wood plank series, American Heritage, has been renamed American Estates.

The product itself, initially launched in the summer of 2012, has undergone no changes and maintains its artisanal feel of hand-scraped, hand-oiled hardwood, according to the company.

“The only change you will see with this product line is the name change to American Estates,” said Hector Narvaez, executive vice president of sales and marketing for Marazzi USA. “Customers will still find the same beautiful, quality American-made product in American Estates – just with a different name on the packaging.”

Shipping cartons and website changes regarding the name change have already taken effect. All existing product information regarding coloring, SKU numbers, packaging, weights and merchandising elements have remained the same, according to Marazzi USA.