``There`s a high approach to marketing and a low approach,`` said Robert Ulas of the Convention and Visitors Bureau of Greater Cleveland. ``Sounds like Palm Beach is taking a low approach to me.``

Ulas said the ad is ``perpetuating an image (of Cleveland) that is dated and not true anymore.``

He said Cleveland has four professional sports teams, Indy-style car races, an orchestra that ranks in the top five in the country, an art museum that ranks in the top five as well, a top-notch ballet, a $27 million theater renovation project under way and the new $20 million Rock `n` Roll Hall of Fame.

Palm Beach County`s Convention & Visitors Bureau approved the Cleveland ad and a series of others, all designed to lure visitors here on business or vacation in the off-season period, which starts in April. The campaign will cost about $675,000.

The theme of the campaign, designed by the Martin Agency of Richmond, Va., focuses on culture and caviar at cut-rate prices.

Bob Rosenberg, the bureau`s executive director, said Cleveland tourism officials were not consulted about the ad that depicts their city. Before the ad runs, however, the ad will be test-marketed with meeting planners to gauge their response.

The copy would read: ``Cleveland is a very nice place to hold our convention or business meeting. In fact, there are lots of interesting and exciting cities to chose from. But we honestly can`t think of any that compare in beauty, variety, luxury and affordability to Palm Beach County.``

``If I was Cleveland, I`d be flattered Palm Beach County was comparing itself to (me)... If there`s any problem, we`ll pick another city,`` Rosenberg said. It could be Columbus, or Memphis or Brooklyn for that matter.``