Saturday, December 21, 2013

Google Says It’s Now Working To ‘Promote Good Guys’

Google’s Matt Cutts says Google is “now doing work on how to promote good guys.”
More specifically, Google is working on changes to its algorithm that
will make it better at promoting content from people who it considers
authoritative on certain subjects.
You may recall earlier this year when Cutts put out the following
video talking about things Google would be working on this year.

In that, he said, “We have also been working on a lot of ways to help
regular webmasters. We’re doing a better job of detecting when someone
is more of an authority on a specific space. You know, it could be
medical. It could be travel. Whatever. And try to make sure that those
rank a little more highly if you’re some sort of authority or a site,
according to the algorithms, we think might be a little more appropriate
for users.”
Apparently that’s something Google is working on right now.
Cutts appeared in a “This Week In Google” video (via Search Engine Land/Transcript via Craig Moore) in which he said: We have been working on a lot of different stuff. We are actually
now doing work on how to promote good guys. So if you are an authority
in a space, if you search for podcasts, you want to return something
like Twit.tv. So we are trying to figure out who are the authorities in
the individual little topic areas and then how do we make sure those
sites show up, for medical, or shopping or travel or any one of
thousands of other topics. That is to be done algorithmically not by
humans … So page rank is sort of this global importance. The New York
times is important so if they link to you then you must also be
important. But you can start to drill down in individual topic areas and
say okay if Jeff Jarvis (Prof of journalism) links to me he is an
expert in journalism and so therefore I might be a little bit more
relevant in the journalistic field. We’re trying to measure those kinds
of topics. Because you know you really want to listen to the experts in
each area if you can.

For quite a while now, authorship has given Google an important signal
about individuals as they relate to the content they’re putting out.
Interestingly, Google is scaling authorship back a bit.