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eMarketer published figures today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent ...

As India gears up for the coming general election, Twitter has announced to bring its Ads Transparency Centre to India on March 11 that allows everyone to view political ads with details like ad spend...

Cacao Media announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to g...

Facebook launches advertising on Stories

September 26, 2018 / Omar Oakes

Facebook is rolling out ads on its Stories platform for the first time as it anticipates more brands embracing vertical mobile in ad campaigns. From today, advertisers will be able to start booking campaigns on Facebook Stories, it's alternative social media feed that relies on pictures and video rather than text-based messaging seen in the News Feed. Steve Hatch, Facebook’s managing director for northern Europe, told Campaign that creative agencies, in particular, were "embracing" vertical video ad formats as mobile becomes more established in the media plan. "We’ve been hearing back from the creative community about changes they’re making in the production process… for example, often you will get monitors being tilted 90 degrees so they can view the shot in vertical and how it will look on mobile."

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Other News

eMarketer published figures today showing that total U.S. ad spend will hit $238.82 billion, with the amount spent on digital media buys surpassing that of traditional and accounting for 54.2 percent ...

As India gears up for the coming general election, Twitter has announced to bring its Ads Transparency Centre to India on March 11 that allows everyone to view political ads with details like ad spend...

Cacao Media announced that it has joined HubSpot as a Certified Agency Partner. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works hand-in-hand with Agency Partners to g...