Dubbed the Fire phone, the device's most unique features
are Dynamic Perspective, which allows the phone to react to
how it is held and tilted, and Firefly, which can scan phone
numbers, email addresses, and more than 100 million different
objects to make it easy to buy them on Amazon.

Amazon hasn't released any sales numbers yet, but Chitika Insights has
kept track of its usage share growth since the
launch. Chitika reports that adoption of the Fire phone has
only grown incrementally, rather than exponentially over the last
three weeks. In other words, usage growth has been slow, but at
least it has been steady.

The Fire phone's usage share is .02%, which puts its launch on
par with that of the Motorola Droid Ultra, but below the launch
of the LG G3, likely in part because the G3 didn't launch
exclusively to one carrier, like the Fire phone did.

Amazon CEO Jeff Bezos firmly believes in the importance of
waiting patiently for long-term rewards, so this slow-burn effect
likely isn't alarming for Amazon, though likely a little
disappointing after all the hype around the launch.

Chitika measures usage growth by analyzing tens of millions of
North American ad impressions from smartphones.