Category Archives: Sharing and Referrals

On average, an office worker receives 121 emails every day. In such a cluttered space, your referral marketing program emails may go unnoticed quite regularly. Besides, too much similarity and an inherent dislike of the constant bombardment of marketing content can further diminish CTR and open rate. Another reason that emails may not perform as per expectations is that email sequences fail Read more...

A Refer a Friend solution, the digitalized form of traditional word-of-mouth, is more than handy when it comes to spreading the product awareness among potential customers. But it may fall short when the goal is to achieve more than that--just like what Vivobarefoot, a British footwear manufacturer, had in its mind.
Vivobarefoot presented a complex set of goals in front of Read more...

We recently talked about the current scenario of subscription businesses, the challenges, opportunities that are waiting in the corridor, and how loyalty programs can help in addressing some of their hurdles. But I genuinely believe that loyalty programs are a half taken measure if they're not coupled with referral programs. Empirical evidence has proved the organic relationship between loyalty and referrals. The former is a cause Read more...

While telecom tech consistently advances, challenges for companies in this sector have never seemed so fierce. There's severe competition, cord-cutting, ARPU going down, and high churn rates. Furthermore, as per Informa Telecoms & Media's report, telecom operators' traditional revenue through voice calls and SMS has been dropping due to enhanced functionalities from OTT players such as Skype, Google, and Whatsapp.
Mobiles came into Read more...

Referrals, described as the Holy Grail of advertising by none other than Mark Zuckerberg, have proven themselves to be a long-term success strategy. All business segments and verticals--from fashion to B2B--owe some of their success to referral programs. But looking at the volatile nature of marketing, refer a friend programs are not going to be used by marketers in the same old ways in 2017. Read more...

The B2B products and services sector is massive. It includes tools, equipment, motors, hardware machines, office supplies, and many other items without which the infrastructure and functioning of other industries might suffer a severe dent. But it has stayed away from modern marketing ploys like user generated content and referral programs owing to its longer life cycle and higher price Read more...