Portfolio Campaign Details Report

Use the Enterprise Portfolio Report to view the creation date, name, URL, number of baseline keywords and current number of keywords, number of baseline search engines and current number of search engines being tracked for all campaigns in your account.

This report is available in Enterprise accounts after the 5th of every month, displaying the previous month's data.

How is Baseline determined?
For keywords and search engines, baseline equals the number on the day the campaign was created in Rank Ranger.

Screenshots

Creation date, name, URL, number of Keywords and Search Engines for all campaigns in your account.

Portfolio Report Options

Date

Select Month and Year
Compare to Past allows you to compare the data to a previous time period, including:

Previous Period

Same Time Last Year

Baseline

Custom Date

Custom Report Title

Enter a custom title to display at the top of your report (optional)
This title will also display in your PDF reports, both at the top of the report and within the table of contents.

Display

Trend Chart: enable display of a monthly trend chart at the top of the report

Metric Total: enable display of a section containing the totals for the selected campaigns. This includes the number of campaigns, keywords, keywords ranking on Page 1, Page 2 & Page 3, average rank, visibility score, traffic (all), new users, traffic (organic), new users (organic), traffic (paid) and new users (paid)

Target Values: enable to allow setting of Target Values (e.g., goals) for various performance fields in the report

Campaign Details

Create Date: the campaign creation date

Campaign Name

Campaign URL

Keywords # (Baseline): the number of keywords added during campaign creation

Keywords #: the number of keywords as of the last day of the report month

SEs # (Baseline): the number of search engines added during campaign creation

SEs #: the number of Search Engines as of the last day of the report month

Total Page Rankings

All current page rank data in this report is based on the last day of the report month

Page 1 (Baseline): the total number of campaign keywords ranking on Page 1 of the SERPs on the day the campaign was created.

Page 1 (Current): the total number of campaign keywords ranking on Page 1 of the SERPs (as of the last day of the report month)

Page 1 (Change): the percentage of change between the Baseline and Current number of keywords with Page 1 rank.

Page 2 (Baseline): the total number of campaign keywords ranking on Page 2 of the SERPs on the day the campaign was created.

Page 2 (Current): the total number of campaign keywords ranking on Page 2 of the SERPs (as of the last day of the report month)

Page 2 (Change): the percentage of change between the Baseline and Current number of keywords with Page 2 rank.

Page 3 (Baseline): the total number of campaign keywords ranking on Page 3 of the SERPs on the day the campaign was created.

Page 3 (Current): the total number of campaign keywords ranking on Page 3 of the SERPs (as of the last day of the report month)

Page 3 (Change): the percentage of change between the Baseline and Current number of keywords with Page 3 rank

Average Rank

Baseline: the average rank of all campaign keywords on all search engines tracked in the campaign on the day the campaign was created

Total: the average rank of all campaign keywords on all search engines tracked in the campaign on the last day of the report month

Change: the percentage of change between the Baseline and Current Average Rank

Search Engines: the average rank change percentage for each search engine that the campaign keywords are being tracked on

Visibility Score

Visibility Score is based on the position of ranking keywords and average search volume

Baseline: the visibility score on the day the campaign was created

Total: the visibility score on the last day of the report month

Change: the percentage of change between the Baseline and current total visibility score

Search Console (Webmaster Tools)

Queries (Baseline): the total number of search queries that returned pages from the campaign's primary domain for the calendar month based on campaign creation date

Queries (Current): the total number of search queries that returned pages from the campaign's primary domain during the report month

Queries (Change): the percentage of change between the Baseline and Current Queries

Impressions (Baseline): the number of times pages from the campaign's primary domain appeared in search results for the calendar month based on campaign creation date

Impressions (Current): the number of times pages from the campaign's primary domain appeared in search results during the report month

Impressions (Change): the percentage of change between Baseline and Current Impressions

Clicks (Baseline): the number of times a user clicked the campaign's primary domain's listing in search results for a particular query for the calendar month based on campaign creation date

Clicks (Current): the number of times a user clicked the campaign's primary domain's listing in search results for a particular query during the report month

Clicks (Change): the percentage of change between Baseline and Current Clicks

CTR (Current): the current click through rate

Campaigns

Both Industry and Profile menus allow quick selection from a predefined list. To add or edit these items open the campaign's General Settings > Advanced Settings screen and add/edit industry or profile settings

Select the Campaigns from the list to include in the report

Users

For this report, Users are the campaign managers that are assigned in the Campaign General Settings > Advanced Settings screen.

Select the Users from the list to be included in the report

Apply Changes

Whenever you make changes to Report Options you must click the Apply Changes button in the left sidebar in order for those changes to be saved.

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

Select the PDF Report that you want the report or graph added to

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

Add to Marketing Dashboard

Conveniently add a report or graph with its current settings to a marketing dashboard:

1. Hover over the gold gear icon and select Add to Marketing Dashboard
2. Select the Dashboard (campaign name)
3. Select the Dashboard Page that you want the report added to

4. Click the "Go to Dashboard" link to further customize the report (e.g., drag it to a specific position on the page, change date settings, etc.)

Refer to the Report Options section for details regarding the display settings, filters and sort options available for this report.

To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.

Enterprise Account Features

Designed for marketing professionals who manage major brands or large numbers of clients, Rank Ranger Enterprise provides scalable access for teams, ensuring that everyone has the tools they need to be successful.

In addition to our standard plan features, Enterprise plans include:

Campaign Archive allows storage of campaign settings and history for future reference, and ability to reactivate campaigns when needed, for efficient management of account resources.