Customers expect a great experience across all channels in your organization. Customer experience has become a key differentiator for many organizations. What happens when there is a customer dispute or when fraud occurs on your website? You need the tools …

We’re all living it – eCommerce is changing the way the world does business. The marketplace has changed dramatically, and there’s no going back. You can embrace this change, or lose to the competition. At IBM, we’ve seen 3 key …

Can a thinking machine make a human connection? Questions like that helped drive the development of the modern computer age. Most recently immortalized in The Imitation Game, the Academy Award nominated film about the life and work of Alan …

Today, I’ll discuss how the insight gained by a better understanding of the paths your customers travel as they interact with your brand can lead to significantly improved business results and, ultimately, higher customer lifetime value.