Among the top short-form content producers in Hollywood over the past year are Lady Gaga, Aaron Paul,Justin Bieber, Lena Dunham, Patton Oswalt, Questloveand One Direction.

Beyond the celebrity user categories, other Tinseltown-related finalists include the Veronica Mars movie for top Kickstarter project, Amy Poehler's Smart Girls at the Party for best Tumblr, and Jerry Seinfeld's Comedians in Cars Getting Coffee for top web series. TV shows with noteworthy social content for the year include Orphan Black, Scandal, Pretty Little Liars and Late Night With Jimmy Fallon, among others.

"Social media may be growing up, but it's still in its adolescence -- the landscape has changed tremendously even in the past year," Greg Galant, Shorty Awards co-founder and executive producer, tells The Hollywood Reporter, as new categories for Vine and Instagram video have been added. "Anyone can become a creator and make a name for themselves by making short-form entertainment.... Right now, someone is out there who will become a celebrity next year by creatively using a technology none of us have heard of yet."

Founded and produced by Sawhorse Media, the Shorty Awards will be held on April 7 at the New York Times Center and will be available via live stream at ShortyAwards.com. Finalists in each category -- recognizing content for sports, journalism, fashion, humor and more -- are determined by a nominating board of journalists, as well as tweeted nominations from social media users.

Last year's Shorty Awards honored Jimmy Kimmel with a Lifetime Achievement Award, as well as first lady Michelle Obama with a special #GIFStar award for content that helped bring awareness to her Let’s Move! campaign to fight childhood obesity. The Daily Show, Pretty Little Liars, Watch What Happens Live, Nike, Maybelline and Birchbox were also among 2013's winners.