Personalizing postcards communication to boost the value experience for the dental consumer.

Friday

Marketing That Builds Dental Health Valuable In A Sitting On Hands Economy

Dentists need to market no matter what the economy is like. In a downturn, dentists need to market better and more in some cases.

When the economy is booming, putting your name and dental practice phone number out there and saying blah, blah, blah often suffices. Downturns make more of us misers. To standout, family dentists, cosmetic dentists, and smile makeover experts, need to market their deepest value.

Consumers will only spend what is they deem necessary. Holding off on stopping pain and removing their most pressing concerns (embarrassment, ill health, etc.), improving their job prospects (keeping or finding a new one) and family's health are at the top of that list.

However, because most dentists are sitting on their hands even in a good economy most people don't get this in their head enough. Statistics say that 50% of people never or hardly ever go in for dental care and 40% of those people have good if not high incomes.

Start getting your message out there consistently and effectively. And do it NOW! The public needs your help.

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Have been in dental marketing since 1996. As a consultant and coach, I help dentists, dental teams and practices improve patient, community and internal communication. Dentistry is vital to a healthy life and the old notions of dental care hold many people back from proceeding with more complete outcomes. Connective, proactive, consistent, and assertive Communication will change this dynamic. Both dental consumers and dentists will profit from this level of enhanced communication.