You want your customers to know that your product or service is of superior quality, upfront. Using rich snippets can do just that for your business, giving your potential customer every reason to click on your website instead of the competitor's.

All businesses need to continually invest in all facets of digital marketing in order to compete, so it is vital that research is carried out to determine what will make up that foolproof online business strategy; the only problem here is that there is no such thing.

Google had a wonderful search engine but unfortunately has become some sort of perverse game that we are all forced to play. And while the people at Google and their shareholders continue to earn billions, small businesses like mine suffer.

The good news is that while certain SEO tactics may be under the gun and likely to fail in months to come (if they haven't already), other tactics are destined to succeed, impervious to algorithmic changes.

Due to the constant evolution of search engine algorithms, it's important to keep your SEO practices up to date. That's why it's necessary to make the proper adjustments along the way. Let's take a look at some of the top SEO trends of 2013 and how to use them to benefit your campaign.

In reality, it doesn't appear that Google is reinventing the SEO wheel with Penguin 2.0, but simply tightening their algorithm to provide users with the most high-quality and relevant content possible.

Since the state legislature eliminated local redevelopment agencies a couple of years ago, cities up and down the California coast have grappled with means to boost job growth without the dollars that redevelopment agencies used to provide.

As we have seen from the evolution of other Google products as mentioned above, there is no doubt that Google Authorship will continue to grow in importance when it comes to getting find in search results, as well as allowing authors to get better recognition for their work.

SEO companies around the world aggressively follow the SEO principles they read on the web. But when it comes to decisions that affect usability and the simple functioning of a website, they're innocently ignorant or willfully so.