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BCEI Facebook Strategy

Recently, SNL celebrated 40 years of television history. “Strategery” was the one word that Will Ferrell used to describe the presidential debate. Now this was intended to be for fun and meant to get laughs. And it did, therefore it was effective.

For Facebook to be effective, a BCEI strategy can be applied. BCEI simply stands for build, connect, engage, and influence. Let’s see the intent of this strategy.

Build a Facebook Page

A Facebook page is a great way to build relationships with current customers and to promote future business relationships. It is the first step in “getting found” in the social media community. Here are a few reasons to build a Facebook page:

Build a Facebook page to introduce new products.

Build a Facebook page to share related news.

Build a Facebook page to gather comments or feedback.

Connect with Facebook Fans

Once you have a Facebook page, the next step is to connect with your Facebook fans. The word about your business is then spread by the interaction to all of their friends. Here are some key elements to connect with Facebook fans:

Connect and increase Facebook fans by creating a well targeted ad campaign.

Engage Your Facebook Fans

Now that your business has been introduced, it is time to communicate with your Facebook fans. Use this social space to engage the social community around your business. Keep them interested with valuable and marketable content. Here are a few ways to engage Facebook fans: