Emerald – Facebook Marketing – Vietnam

A Page is a “voice” and is suited for publishing content to fans. All brands should have a Page.

- It is a super easy to publish content directly to your fans’ homepage with just one click by using the Publisher (“Write something…” box), and for fans to interact with you right from their homepage (e.g., comment, like, and share).

- No technical requirement to setup a Page. Why spend resources on website functionality and maintaining servers when it’s already available for free on a Page. Your resources are probably better spent developing great content.

Facebook Share and Connect allows your website visitors to easily share your content with their friends on Facebook. Implement Share or Connect if you have a website offering rich functionality.

-SHARE only requires one line of code and allows users to share your content with their friends.

- CONNECT enables users to log in and share their data with you with just one click, avoiding the hassle of filling out more forms and remembering another username and password. Once users are logged in you can customize their experience on your site by serving them specific content based on their interests, allowing them to make comments, and send specific content back to friends on Facebook.

Strategically, if you are more focused on content creation and publishing messages, links, photos or videos, then a Page is all you need. If you want to offer richer functionality, then do so on your website and implement either Share or Connect so visitors can share back with their friends on Facebook. Lastly, you could also use both: you publish links from your Page to drive fans to your website with Connect, where they can then share back content with their friends on Facebook.