Leo Burnett scoops LSC apprentice task

The agency, which already handles advertising for the main LSC account,
picked up the business without a pitch.

The scheme's relaunch comes as the Government continues to invest in
equipping people with skills and training in a bid to hit its target of
ensuring that the British workforce becomes globally competitive by
2010.

The through-the-line campaign will promote apprenticeships as being a
viable career choice, as the Government attempts to plug gaps in the
manual skills industries.

The incumbent on the account was Chick Smith Trott, which picked up the
work after a pitch against DDB in 2003.

The apprenticeships initiative has recently been brought under the
banner of the LSC, and all work will come under the government body's
campaign strapline: "Our future. It's in your hands."