Tuesday, September 27, 2011

A fashion store of São Paulo has just started a project hoping to transform Rua Augusta ("Agusta Street") into an open-air art gallery for two months. But in order to do this, they need to raise money. You can help!

The idea is to make the busiest street of the city into an art gallery, displaying huge illustrations from several artists on the building walls of Rua Augusta, between December 2011 and February 2012.

How it works

For the project to start, project organizers need to collect R$ 30,000. The tool they're using to raise money is a crowdfunding format website called movere.me. Donors can offer amounts ranging between R$ 10 and R$ 3000.

Each donation entitles you to receive an exclusive gift* that depends on the money you provided. For example, by donating R$10, you will receive a key chain in exchange. Once R$ 30,000 has been reached, 3 works out art will be displayed out on the walls of three buildings with which the organizers already have developed an agreement. In the case more extra donations, other buildings have discussed their participation in the exhibition.

If the minimum amount was not collected, the money will be returned to you, and you won't get the gift.

The origin
The brand El Cabriton opened a shop in Rua Augusta two years ago and since then, different artists have been invited to illustrate the outer wall of the store in their own styles.

If you want to visit the shop and find out more about the project, there is an exhibition scheduled for October 7th, called Projeto 54, where 54 artistis are responsible to create an illustration one card of a pack. The exhibition is open and starts at 8 pm.

(*) The rewards for the public are original and exclusive pieces designed by Estúdio Verso, from artists like Matheus Lopes (Mathiole), Rafael Pereira (Hafaell) and Rafael Bastos (Vó Maria).

ServiceWhat: Projeto Fachada Rua AugustaWhere: it will be displayed near their shop (Rua Augusta, 2008) When: Money collection from September 26 to November 26Price: R$ 10 to R$ 3000Phone: +55 (11) 3081-6130Donation:www.movere.me/