USB power packs for charging smartphones can be found everywhere and companies are striving hard to find their niche in a crowded market. Todd talks with Craig Miller from Powerocks about how they’re going to set themselves apart.

Powerocks has adopted a two pronged approach. It’s taking USB battery packs and giving them a lifestyle makeover, in this case a leather covering, to make them more appealing to a wider audience and sold in mainstream stores.

Secondly, Powerocks is using its battery expertise to build products that aren’t only smartphone chargers but are also chargeable batteries themselves. The Jump Starter vehicle emergency unit includes a 10,000 mAh battery, USB charging ports, an LED signal light, a torch, a distress alarm, a steel break-glass and a car jump-starter all in one unit.