Revolutionising sports video content management

SMART Replay

Up until now, control of live video feeds has been exclusively in the hands of the broadcaster meaning limited access to the multiple stakeholders who need access to this content in real time. Hawk-Eye’s Synchronised Multi-Angle Replay Technology (SMART) is an exciting new video replay and distribution technology that puts control of live video content into the hands of those who need it the most.

Officials

SMART Replay provides TV match officials with every angle of an incident, allowing complete control of all broadcast feeds and enabling decisions to be made quickly and accurately either on or off-site.

Coaches

SMART Replay provides every angle of a player, team or opponent’s performance live and post-event. All video recorded into SMART is time stamped meaning it can be sync’d with data feeds enabling effective and insightful analysis.

Medical Teams

SMART Replay allows medical teams to review and diagnose injuries in real time by delivering feeds directly to the treatment room or via a tablet pitch side. All videos are recorded and can be accessed post event so injuries can be examined more thoroughly.

Stadium Managers

SMART Replay puts control of all camera angles into the hands of stadium managers to manage content and enhance the fan experience across the big screen and in hospitality suites.

Production Teams

SMART Replay streamlines the post-production process by recording all live feeds on-site and providing access to this content for production teams off-site where highlights can be clipped and piped back to the editing suite in real time.

Marketing Teams

SMART Replay enables media and marketing teams to easily clip off key moments from games and publish them across online and social channels.