“This is bigger than rugby. We are re-inventing the sport and showing people what WA is capable of on a world stage,” he said. “We have our own sporting grit which runs deep in our blood. The Western Force is a symbol of state pride.”

Hodgson said emotion and pride had been discarded by Rugby Australia when the Force was axed.

“We want to show what we are capable of and what rugby means to the people of WA,” Hodgson said.

“Rugby has stood still for too long. It’s exciting to see WA take the initiative to show the world what rugby can look like.”

Tickets are on sale from $10 or $30 for families and Force chief executive Nick Marvin said the club was determined to make matches and game-day entertainment affordable to families.

“Making World Series Rugby affordable to everyone, especially families, is very important to us,” Marvin said.

“It’s not just the hardcore rugby fans that will like what we have to offer, it’s for every fan of elite level sport and proud West Australians alike.”