Category: PR Planning

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from last week. The Brit Awards saw record levels of social engagement this year, with 7.8m tweets globally about the event, compared to 4m last year. It…

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. JetBlue Airways has come up with an unconventional “marketing through shared misery” strategy. The company posted a series of short vignette videos on…

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Following thousands of social media pleas to return the famous McRib sandwich, McDonald’s has revived the iconic product 12 years after it was…

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Sony Pictures has pulled its movie The Interview, after one of the largest corporate data hacks in history saw the hackers threatening violence…

If you work in PR and are interested in the latest thinking on the media industry, PR planning, media analysis and social media, these are the must-read stories from the past week. Air Canada brought Christmas cheer to unsuspecting customers of The Maple Leaf, a Canadian-themed pub in Covent Garden, when pilots and crew members…