It came on
a gorgeous naked bootleg at the goal line. It fooled the
entire Cowboys defense, the cameraman, and (most remarkably) his
own teammates.

Peyton said after the game that he didn't tell his teammates that
he was going to keep the ball himself so that the fake would be
more effective. According
to ESPN,
he decided to run it himself once he got to the
line, saying,
"If you do it every five
years, it’s a good tendency-breaker."

He actually
did the same thing in 2006. He said at the
time, "See, the only way to run a naked bootleg is if
you don't tell anyone else, because everyone else runs the play
and runs full speed."

As you can see, his teammates really blocked hard
for the running back, who didn't have the ball.