Who Attends

Every year, more than 1,200 of the brightest, most creative and most influential people across sports, entertainment, media, nonprofit and other types of partnership marketing attend the IEG conference.

If you are responsible for developing stronger, more meaningful and more lucrative partnerships, then IEG 2017 is for you. If your responsibilities include sponsorship, brand partnerships, social/digital integration, fan/audience engagement, content development or media buying, you should attend IEG 2017!

Title Breakdown

Attend with a Colleague?

“Great opportunity to network and brainstorm with organizations and get real world implementation ideas..” Brett Greenwell, America First Credit Union

Delegates Attend from around the World

The map below represents the home countries of current and recent delegates to the IEG Annual Conference and illustrates the international scope of the conference and of the sponsorship industry.

Is IEG 2017 Relevant for Professionals outside the U.S.?

If you need to address any of the following challenges, geography doesn’t matter! There is no better place to be than Chicago March 26-29, 2017.

How to evaluate return from your company’s or your corporate partners’ sponsorships

How to determine fair market value for sponsorship fees

How to incorporate social media activation into your partnerships

How to negotiate benefits that achieve both short-term goals and long-term strategic objectives

Identifying new strategies to make sure your sponsorship revenue meets or exceeds goals

Networking Opportunities at IEG

Small-group Round Table Discussions

Led by industry experts, these sessions are designed to share information in a more collegial setting vs. formal presentations and workshops.

Special Interest Groups (SIGs)

Join a SIG (for entertainment/ festivals/ events, sports, causes, associations, or cultural institutions) to meet and share ideas with your peers. You can start your discussion online before the conference and continue the conversation during the conference at the SIG group meetings.

Event App

Download the event app giving you the ability to network with all attendees — making it easy to setup meetings during the conference and follow-up afterwards. Plus, instant access to the schedule, session documentation, and much more.

Social Media

Follow us on Twitter at @IEG for speaker updates and more. If you would like to ask a question or make a comment about the conference on Twitter, please use #IEG2017. Or join our LinkedIn Group.

Topic- and Industry-specific Networking Luncheons

On Monday and Tuesday, you have the chance to meet and share experiences with others in your industry or discuss specific topics and types of sponsorship with knowledgeable peers.

Breakfast Networking

An hour each day (Monday through Wednesday) is set aside exclusively for private discussions with your fellow attendees over breakfast. A perfect time to schedule a meeting to build better relationships.

Opening Reception

Sunday evening’s conference kick-off is the perfect place to see who’s at the conference and begin conversations over drinks and food before the event revs into high gear Monday morning.

Off-site Reception

On Monday night, we will take a short trip to the Modern Wing at the Art Institute of Chicago, where you can mix and mingle with newfound colleagues and friends while enjoying great food and drink.

Cocktail Reception

As we wind down Day Two on Tuesday, socialize with sponsorship’s best and brightest as you relax and recap all that has been shared so far. Discuss new ideas, check out innovations from our exhibitors and solidify your plans for a great night on the town in the Windy City.

Morning Run

On Monday and Tuesday, join us for a two- to five-mile run along Chicago’s incredible lakefront.

Tweets

About IEG

Having shaped and defined sponsorship over three decades, IEG is the globally recognized source for industry insights, trends, training and events. IEG is part of ESP Properties, a WPP company. As a commercial and creative advisor for rightsholders, ESP Properties helps organizations unlock greater value from their audiences and brand partnerships.

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