Joseph J. Cronin Releases Self-Mentoring Book

As a former advertising executive and teacher, author Joseph J. Cronin has observed that those who are ineffective in managing themselves are also incapable of managing others. He points out that self-mentoring is vital in developing one's managerial skills. To help readers increase their chances for professional success, he introduces "THEORY YOU" (published by Xlibris), a self-mentoring book that aids readers in making good career decisions.

"THEORY YOU" proposes self-management, as opposed to other management theories that deal solely with the management of others. It is built on the premise that a good manager must first learn to manage himself. Designed to provoke potential managers to think about their career in a more strategic light, "THEORY YOU" helps develop the leadership skills of employees.

Through Cronin's book, readers will learn that adherence to self-mentoring can propel a person to the top level of an organization. "THEORY YOU" equips them with the right tools and resources for career advancement.

Joseph J. Cronin is a former global advertising executive and educator. He was Vice-Chairman of Saatchi & Saatchi Advertising, and also held executive management positions with advertising giants DDB and BBDO. He was part of the management team at Chrysler Corporation in the early 1980s. His education experience includes two teaching stints at Northeastern University in Boston where he taught courses in both global marketing and global management. He resides in both Los Angeles and Boston.

Xlibris Publishing, an Author Solutions, LLC imprint, is a self-publishing services provider created in 1997 by authors, for authors. By focusing on the needs of creative writers and artists, and adopting the latest print-on-demand publishing technology and strategies, we provide expert publishing services with direct and personal access to quality publication in hardcover, trade paperback, custom leather-bound and full-color formats. To date, Xlibris has helped to publish more than 60,000 titles. For more information, visit xlibris.com or call 1-888-795-4274 to receive a free publishing guide. Follow us @XlibrisPub on Twitter for the latest news.