Google AdWords Management is a vital part in any SEO and Marketing and advertising campaign because if you just leave your ad alone after creating it, you will not be flexible enough to actually get the end results you seek.

Far too many business simply mess around with Google AdWords, spend $5 on a pathetically created ad, and after that leave it in the vain hope that it will produce some new business for them. If you are a company in Australia (or anywhere really) That is not what you want to be doing. So what should you be doing? Well I want to talk you through 4 really simple ideas that will help you to visualise and keep an eye on a successful ad campaign.

True Meaning of AdWords – finding out all functions.

There are actually 2 versions of AdWords. It may seem a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have become aware it yet. So the first version is traditional AdWords, and then there is AdWords express. If you are a local Australian business then chances are that you would have been prompted at the start of registering AdWords to run a campaign through express (it assesses the size of your business from your website and makes a recommendation) if this is the case, I would like you to try to find the regular AdWords and start using that because it is far more powerful and has amazing features like more specific targeting so you can reach your potential customers more successfully. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can get standard AdWords by just searching for AdWords and following the prompts, but take note that the two systems don’t share campaigns. This means that if you have started an ad with Express, you won’t have the ability to see it in the other program.

Budget

$5 will certainly never see any real results– and not just because results cost more than that, but because you have to have a larger campaign so as to actually see the successful aspects, and the not-so-successful parts. A great way to figure out a budget is to use the keyword planner tool. Look for a keyword that you want to use, and then use the estimated expenses slider to find out the rough cost that you ought to be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will indicate you will get the biggest reach for the most economic amount. At the end of the day though, sometimes you just need to think about how much you are willing to lose, and just need to take a bit of a gamble. Whether it is $50, $100 or $500, often in business you have to have a bit of a leap of faith to see what will work for you.

Monitoring your ad.

This is the step that far too many people discount because they don’t understand that you get metrics from an ad campaign. You can actually measure and watch to see the number of people interact with it, when this interaction happens, and just how much it is costing you each time. So why keep an eye on this? Well it will make sure that you are noticing what works for your ad, and also allow you to pull the plug if it is just wasting money. My advice though would be to let the ad run for a minimum of 5 days to let it settle into a routine– because often ads will get a big boost at the start that gives you misleading assumptions about its results. So pay attention to it and don’t be afraid to start again with new ideas.

So why should you rely on my advice? I am actually the CEO of Internet Marketing Experts Australia, and I have worked in this business extensively. I have started by running a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run an extremely successful SEO agency that specialises in many areas including Google AdWords management. So If you are trying to find more information about what to seek out in a successful Google AdWords campaign, or would like to talk to an SEO agency to boost your business even further, then get in touch with us on 1300 595 013 or visit our website: www.InternetMarketingExpertsAustralia.com.au.