America's Favorite Rock Band Band to Perform 20-Hour Concert in Times Square

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Performance kicks-off longest battle of the bands in Rock Band history.

By IGN Staff

St. Louis - They may not have sold out Madison Square Garden or have a contract with a major record label, but on Nov. 13 at 11 a.m., four young Rock Band players from Grand Rapids, Mich., will know what it feels like to be rock stars when they perform a 20-hour Rock Band concert at the MTV store in Times Square. The performance will kick-off the Energizer "Advance into Overdrive" Battle of the Bands, the longest online battle in Rock Band history.

The four musicians, also known as Jimmy Twinkle and the BAD, were recently named America's favorite Rock Band band by Facebook users across the country. Not only will the Michigan band get the chance to perform in Times Square, they will receive rock-star treatment throughout their visit including luxury ground transportation, a hotel suite and dinner at one of New York's hottest restaurants.

"We are just four average guys from Grand Rapids, so to be treated like rock stars is absolutely a dream come true," said Jimmy Paauwe, lead singer of Jimmy Twinkle and the BAD. "We are grateful to our fans for helping us get this once-in-a-lifetime opportunity. We cannot wait to rock out Times Square."

More than 115 bands competed for the chance to play at the kick-off event. Interested Rock Band bands had to create a band profile within the Energizer Rock Band "Advance into Overdrive" Facebook application and had two weeks to populate their page and gain fans. At the end, Jimmy Twinkle and the BAD took first place for having the most fans and the most creative, interactive and entertaining content.

Now, the band will play for 20 straight hours in a performance powered by Energizer Advanced Lithium, signifying the 20 additional hours* of continuous playing time provided by using Energizer Advanced Lithium batteries in their gaming accessories. In addition to offering long-lasting power, Energizer Advanced Lithium has a shelf life of 10 years and weighs 33 percent less than an ordinary alkaline battery. The entire 20-hour performance will be streamed live at www.rockband.com/energizer.

"Gamers rely on Energizer Advanced Lithium batteries to provide hours and hours of uninterrupted game play," said Jim Olsen, Vice President of Marketing, North America for Energizer. "That's why it made perfect sense to host the longest online battle in Rock Band history and to help power one group's dream of living the rock-star lifestyle."

"Advance Into Overdrive" Battle The Times Square performance signals the start of the Energizer "Advance Into Overdrive" Battle of the Bands series. The Battle of the Bands is an in-game feature that allows the Rock Band community to play against one another remotely in themed battles. The "Advance Into Overdrive" Battle marks the first Battle of the Bands series and the longest online Battle of the Bands in Rock Band history. Players from across the country will compete against each other on the longest songs in the Rock Band catalogue to see who, at the end of the day, is the most Advanced Rock Band star.

"We are excited to partner with Energizer Advanced Lithium because these batteries are proven to provide uninterrupted game play, which is what Rock Band fans demand," said Christina Glorioso, Vice President of Marketing Partnerships for Rock Band. "Since the 'Advance into Overdrive' Battle is the longest online Battle of the Bands in the history of Rock Band, players will need a long-lasting battery to help power their scores."

Starting Nov. 16, in the Battle of the Bands' section of Rock Band 2, users will see the Energizer "Advance Into Overdrive" Battle, which will be divided into three stages (battles) by difficulty level: Battle One: Tune-Up (launching Nov. 16), Battle Two: Power Through (launching Nov. 18), Battle Three: Advance Rock (launching Nov. 20). All battles will be available for multiplayer bands and single players, so solo players and bands alike can compete for prizing.

The top-scoring band and most-Advanced rock stars of the series will receive the entire Rock Band DLC catalogue of more than 800 songs and a year's worth of Energizer® Advanced Lithium batteries to power their game play, as well as an Energizer Rock Band prize pack including an Energizer branded, one-of-a-kind guitar cap for the Rock Band guitar, Rock Band t-shirt and other cool swag items. The top-five scorers from the series will also receive DLC tracks as well as an Energizer Rock Band prize pack.

Upon entry and completion of any level, players will be entered into the Energizer Rock Band "Advance Into Overdrive" Battle Sweepstakes, which includes prizes like The Beatles: Rock Band Limited Edition Bundle, the Ion Drum Rocker, DLC tracks and much more.

About Energizer Energizer Holdings, Inc. [NYSE: ENR], www.energizer.com, headquartered in St. Louis, Missouri, is one of the world's largest manufacturers of primary batteries, battery-powered devices and flashlights. Energizer, a global leader in the dynamic business of providing portable power geared toward the new digital age, offers a full portfolio of products including the Energizer MAX premium alkaline brand; Energizer Ultimate Lithium; Energizer Advanced Lithium and Energizer Rechargeable batteries and chargers.

The Energizer product line also includes specialty batteries for hearing aids and medical devices, health and fitness devices, as well as for keyless remote entry systems, watches and other uses. Through its flashlight and lighting products unit, Energizer helps bring consumer insight and innovation to these important household devices. Energizer continues its role as a technology leader for on-the-go lifestyles with its Energizer® Energi To Go® line of portable battery-driven power packs for cell phones.

About MTV Games MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.

About Harmonix Music Systems, Inc Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of groundbreaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US. For more information please visit: www.harmonixmusic.com.