In an age where every website that matters is connected in some way to social media, is your work strong enough to speak for itself? On an internet saturated with photographs, how do your photos get attention?

Do you want the truth? Even if you win the National Geographic Photo Contest, there’s a good chance that announcement will be drowned out by social media noise. People would rather look at ‘LOLCats’ or tweet about Justin Bieber. Guess what was trending on Twitter when I wrote this? #OnlyGhettoPeople and “Happy Chocolate Day!”

Your work can’t speak for itself anymore. Not on the Internet, anyway. Too many people are talking, and you can only “Like” yourself on Facebook once.

So how can you make social media as useful for your photography business as it is for asinine trends? Get your fans to speak for your work, too!