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You all probably know my love for London by now – it is the city I always go back to, even after cheating with Liverpool, Dublin and Birmingham every now and then. London is also a great city to source some lush places to shop lingerie and when I noticed in the beginning of this year that a new shop called Mimi & You was opening in Finchley in North-West London, I knew I had to visit this little darling after saying a hello to my old friend Westfield Shopping Centre. To be honest, I just realised I hadn’t told you a bunch of things regarding my latest trip to town so as my next one is approaching in August, why not share with you what I saw and learned last time!
Anyway, I took a tube to Finchley and thought “Well, it can’t be that far from the station” so I took my leave and started to walk the Finchley Road from the Golders Green station. The lovely ladies running the boutique had adviced me to take a bus from the station but nope, I thought I was a great walker and would not mind walking a bit to the shop. Well, I am advicing you to take their word for taking the bus: Finchley Road is LONG AS HELL. So yeah, it took me like half an hour to get there after already walking several miles that day. Also, the whole Finchley area is not super posh or anything – I would say it’s more on the quirky side with the odd boutique here and there – so there was nothing particularly interesting to look at on the way to the shop. However, this is one of the reasons I love London – its gems are always a bit hidden and you really need to make an effort to find the good ones.

When I finally got to the boutique I was so happy to be greeted by the two lovely owners of the Mimi & You boutique. They were ever-so-charming and I chatted with them about lingerie, my blog and launching a lingerie shop and we had a blast talking over trying on some bras from their lovely selection. What I really liked about the shop was indeed the array of different brands and price ranges they had on offer. There was Tutti Rouge, Maison Lejaby and Evollove side by side which are all brands I really like for their aesthetics – Debra and Sally clearly have great taste! Also the decoration of the boutique was so charming and we all shared a love for vintage undergarments which Debra and Sally were looking for to create a certain feel to the shop.
The whole point of Mimi & You is to offer their customers the best service they can get and even though I am usually always treated with some extra care from the lingerie professionals for writing this blog, I really got a great first impression on how the ladies treated their customers. For example, they mentioned that they did not want their customer to feel pressured to buy anything as that is not an ethical or even a financially beneficial way to work. As a bra fitter myself, I find this very reassuring as I want everyone’s lingerie buying experience to be as smooth and comfortable as possible.

If you are in the area or just visiting London, I would highly recommend Mimi & You to anyone regardless of their financial status, age, race or preferences as they truly have something to offer for everyone. Whether it’s basics or frillies, these ladies got you! You can find the boutique at 4 Monkville Parade, Finchley Road.

What are your favourite brick & mortar lingerie boutiques? Do you rather shop in an actual boutique or online? Let me know in the comments!

*Disclosure: This post is in no way sponsored, I am just very impressed by the service and the shop offering and I want people to find the best places to shop for their lingerie 🙂 *

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