“Know your competition, but don’t copy it.” Those words of wisdom come from the image above accompanying a message put on the entirely original – not a copy of Facebook – Google+ by Google executive chairman and former CEO Eric Schmidt. Schmidt is promoting his new book with Jonathan Rosenberg called How Google Worksdue out next month where the billionaire lays out the principles that made Google what it is today.

Included with the lemonade stand image and ‘don’t copy’ caption is another Schmidt line on originality and competition. “Playing catch-up with the competition will never help you get ahead by creating something new,” Schmidt says. Google would be the “hard” boozy lemonade to the competitions’ fresh lemonade. In the case of Google Plus, the booze could be the hangouts or perhaps the photo editing features or integration with other Google products.

Now picture this tidbit from Walter Isaacson’s biography of the late Apple CEO and co-founder Steve Jobs:

“I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong,” Jobs said. “I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”

It’s hard to deny that Android started looking a lot more like iOS after the iPhone’s introduction, and iOS has clearly borrowed its fair share of features from Google’s mobile operating system, but there’s no denying that Schmidt’s message could be challenged. File this one with the rest under Talking Schmidt.