Three Reasons Why a Business’ Core Values are Important

A business’ core values aren’t just words written in a company handbook; core values reflect your business and what it stands for. Core values are central to your company’s DNA and they lie at the heart of its culture. With many companies not realising the need for core values, we have provided three reasons on why they are important for businesses.

1. Values are central to decision-making. Core values are the moral compass within a company that determine decisions made and action taken. One of Apple’s core values, according to Tim Cooke is they “believe in the simple, not the complex.” This sentiment is weaved throughout every design decision apple make and has shaped its culture.

2. Values make you different from competitors. Core values separate you from competitors as they are very likely to be different. For example, one may value speed and urgency whereas you may focus on quality and service.

3. Values affect who you hire. It’s important to consider the type of person you are hiring and not to be blinded by talent. In order to find someone who matches your values you should ask them

Here are some core value examples from successful companies:

Google’s Ten things we know to be true

1. Focus on the user and all else will follow 2. It’s best to do one thing really, really well 3. Fast is better than slow 4. Democracy on the web works 5. You don’t need to be at your desk to need an answer 6. You can make money without doing evil 7. There’s always more information out there 8. The need for information crosses all borders 9. You can be serious without a suit 10. Great just isn’t good enough

Müller UK and Ireland’s six core values

1. The will to win 2. Stronger together 3. Striving to improve 4. Delivering our promises 5. Passion to accomplish 6. Leading with pride

Vision Business Consultancy works across a diverse range of business sectors and a multitude of areas of expertise including branding and marketing, of which core values are central to.