Instagram claims users loving its ads

Facebook-owned Instagram has reportedly said that users are loving the recently rolled out ads feature on its photo editing and sharing platform.

Instagram’s first four ad campaigns, including Levi’s and Ben & Jerry, reached more than 7million people in the US in just over a week with their sponsored photos, as revealed by the company.

According to Cnet, the company said that across the campaigns there was a 32-point incremental lift in ad recall per campaign for people who were repeatedly exposed to a particular campaign as compared to control groups.

Instagram said that 17 percent of people who saw a single ad for Ben & Jerry's Scotchy Scotch Scotch-flavored ice cream not only became aware of the new flavor, but also associated it with the brand.

The report said that the ‘magazine-like’ ads on Instagram were launched in November, while parent Facebook announced testing auto-play ads on its own platform this week.