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Staples Picks Razorfish for Digital Media

Staples has awarded its digital media chores to Razorfish following a review, the client confirmed today.

The work covers media planning, buying and analytics support.

The Framingham, Mass.-based retailer’s digital spending was not disclosed. It spent $60 million overall in 2008 in measured media; that’s down from $100 million-plus in ’07, per Nielsen.

Pete Stein, Eastern regional president at Razorfish, said in a statement, “We look forward to helping Staples build its business through a combination of creative media strategies and a focus on data to drive great results.”

Don LeBlanc, svp, retail marketing at the client, praised the shop’s creative thinking, consumer insights and analytics, which he said would “help us communicate and connect with our customer across digital media.”