International Day of Mine Awareness and Assistance: Youll Never Walk Alone

On International Day of Mine Awareness and Assistance in Mine Action, Grey for Good, the philanthropic arm of Grey Group Singapore, has teamed up with DanChurchAid (DCA) to drive support for creating safer communities in post-conflict zones around the world communities free of dangerous remnants of war such as land mines, unexploded ammunition and cluster bombs. The centerpiece of this effort is a film created by Grey, Great Guns and Cutters together with a number of other partners. This campaign tackles a topic often described as one of the most evil problems affecting millions of civilians in over 60 countries around the world. And while it will take a mammoth effort by DCA and other organizations to eradicate, the topic does not feature a lot in the public conversation or the media other imminent issues get all the coverage. To change this, the integrated campaign #ClearThePitch builds an emotional link to one of the world's biggest sports: soccer. It's a universal sport and is played on streets, fields, playgrounds, parking lots and many more places. But due to remnants of war such as land mines, cluster bombs and unexploded ammunition, in large parts of the world playing soccer on fields can be extremely dangerous. Especially for children.