Marketing experimentshttp://blogs.worldbank.org/impactevaluations/taxonomy/term/3851/all
enMarketing matters: Increasing microinsurance coverage beyond lowering prices: Guest Post by Jonathan Bauchethttp://blogs.worldbank.org/impactevaluations/marketing-matters-increasing-microinsurance-coverage-beyond-lowering-prices-guest-post-by-jonathan-b
<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>Poor households in developing countries face large and varied risks. Many agriculture-dependent households, for example, are at risk of drought- or flood-induced crop failures or livestock deaths. The death of a family member often implies having to fund expensive burial ceremonies, and if the deceased was the household’s primary earner, replacing her/his stream of income is an even bigger problem.</p></div></div></div>Wed, 05 Dec 2012 14:50:49 +0000Development Impact Guest Blogger920 at http://blogs.worldbank.org/impactevaluationsWhat can marketing experiments teach us about doing development research?http://blogs.worldbank.org/impactevaluations/what-can-marketing-experiments-teach-us-about-doing-development-research
<div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p>The March 2011 issue of the <a href="http://hbr.org/2011/03/a-step-by-step-guide-to-smart-business-experiments/ar/1"><em>Harvard Business Review</em></a> has “a step-by-step guide to smart business experiments” by Eric Anderson and Duncan Simester, two marketing professors who have done a number of experiments with large firms in the U.S. Their bottom line message for businesses is:</p></div></div></div>Fri, 01 Apr 2011 15:42:22 +0000David McKenzie521 at http://blogs.worldbank.org/impactevaluations