Progressive Insurance case study: How not to handle a PR crisis

Matt Fisher posted a blog on Tumblr on Aug. 13 titled “My Sister Paid Progressive Insurance to Defend Her Killer in Court,” which went viral and began a firestorm of negative comments about the insurance company. Since the post, Progressive has had to offer a rebuttal, the scandal has inspired several popular memes, and the discussion has exploded on social media sites — eventually ending in Progressive feeling the heat and settling with the Fisher family.