Monster.com staffs its newsroom with former journalists

The online newsroom at career site Monster is led by the former executive editor for Money Magazine and Money.com. Working for her are three editors, two writers, a video producer and a production manager, all of whom have solid journalism credentials. That approach to professionalism has earned Monster first place in the “Newsroom” category of the 2016 PR Daily Awards.

The Monster newsroom is much more than an archive of press releases and media contact information. The team produces 15 to 20 content assets each week. There’s a strategy behind the content, too:

•“How” content is evergreen educational material for the job-hunting audience.
•“Now” content is trend-, news- and data-driven content, such as one item that talked about the growing demand for augmented-reality workers in the wake of Pokémon Go’s success.
•“Wow” content is crafted with social media engagement in mind.

The newsroom is also used to share PR-focused information such as press releases. The newsroom strategy recognizes the PESO model—paid, earned, shared, and owned media—and has achieved measurable success across all four.

Its articles are picked up by syndication partners. Special features, like an annual listing of “Best Companies for Veterans,” also earn significant coverage, and an infographic, “The Superhero’s Guide to Career Victory,” was picked up by major media outlets.