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2/25/2014 12:43PM

Mother-Daughter Shopping Enters a New Era

Mother-and-daughter shopping is expanding into new territory. As mothers exchange photos with their girls, retailers are taking advantage. Cecilie Rohwedder reports, and Renee and Logan Morris share their experience. Photo: Bryan Derballa for WSJ

This transcript has been automatically generated and may not be 100% accurate.

... I ... a teenage mother daughter shopping is not exchange photos with their girls the other thing retailers and social media ... and you think interest for its looks they plan to shop for ... so how retailers taking advantage here with a look at the WSJ's fifty allow pro weather and a mother and daughter pair Renee and loving life Fidelity guy ... I ... love this every few UNP homecoming dance coming up this on how cheap the contracts ... and when ... I read that sees an agreement and ... has seen an ominous sign ... Janice ... Winston due ... so we're working on my and ... Sears Marian says Tennessee a second year ... ends ... let's say an education ... and sanitation and just ... as her eyes and see which ones get past ... this is definitely different from how I shop for dresses that my mom loved and you usually ten-year Mumford silent night ... our ... CTO ... I really like when she ... lets me know ... when she likes her but she doesn't ... she ... came to light ... this process the meaning of flying that shopping together healthy shop a little bit smarter ... miscellany I know I know I was shocked by my my sis and is still likely get the most honest opinion ... I mean you know when the show signs of closing my so I can tell her she definitely ... is my opinions on Wednesday has earned ... this is the IRA and I appreciate ... time that it can ... Lieutenant ... instead I'll run in and that they definitely have an opinion in science ... comments steve expose them up that that ... that the ANC reading your Pursell Journal Keith remain lower than it is part of a larger trend here ... telling that the social media cited mystery how the retailer's take advantage of mother daughter shopping ... they do massively of ... mother and daughter then fatally follow the same social media sites ... suffers retail is throwing a rainbow of colorful clothes on to sites that events to them face that ... I aam and then testify moms and girls to see them or at least is for the girls to see them ... and unlike the clothes or pastor mom to buy them but retail and often in my sophisticated stuff ... on Etsy and Swensens ... aam they have a platform called Shop Your Way that allows aam ... families to chat with each other about clothes built into the press know ... anymore and our catalogs ... and exchange views on South and then it has and help me choose function ... that allows girls to save mom to get their session and identify with and why Fi and all the stars of the kids can do this or that family members can do this even while they're ... at the store but retailers have also said of ... taking a leave from the super sophisticated grocery store and said look at your shopping patterns ... and will notice that the mom often chops with the girl ... they will maybe next time mom buys herself something at the cash register ... his mom and to ponder into Scott manager for the juniors department so she can go buy summing for her daughter ... I have gotten very very smart and taking advantage of this and not just any of the mothers and daughters into shopping together and set their sentence tireless even converge ... it is very much of Christ in our PCs and they don't want to wear cute clothes they want to ... be part of mainstream fashion so they look to their moms for clues ... moms love to make bids for clues because they want to keep those youthful acts ... that are cutting at Genzyme Casey ... and retail is responding to that as well in two ways for one ... they're expanding the way that they're spending brands that appeal to both generations Kohl's for instance ... the store that the Miami and main place for moms and daughters to stop in this country ... I'm they are adding I'm ... at two lines such as rock and the public which is in jeans line that both moms and daughters wear this fall they can anticipate today which is also something that both moms and daughters like ... and what played all retailers are doing ... this at a baristas falling across a store in all departments for kids and moms ... mainstream fashion trends so this thing friends and ... you'll see this in a phone leather motorcycle jacket and both kids and ... women's departments ... drink diet you know that sort of faded lead and also the cropped jackets and high waist skirts and pants ... that something that retailers are doing for both moms and daughters to wear unlike ... bailout in Amman the vaccine for one free class wearing t think that's your feedback to gravitate to say Lixil's ... the absolutely did ... and she now has things of mine and cannot borrow things in Paris and we definitely ... cross between Iraq clothing and textiles absolutely and ... happy shopping lady thanks for joining if you can