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Tesla execs talk Model S in new video

January 31, 2012

Despite the fact that the curtain lifts on the company's Model X crossover in less than two weeks, Tesla has proclaimed 2012 not the year of the XXX Olympiad, the Year of the Dragon, nor the Year That Stella Hones Her Hypnotic Groove. Not even the overhyped "the Year It All Goes Ferkow, According to those Pesky Mayans” crosses Elon Musk Inc.'s PR radar.

No, at the California electric-vehicle company, 2012 is “the Year of Model S.”

While some industry insiders have posited that the Model X might wind up being the vehicle that makes or breaks the case for family-oriented EVs in America--because of our bewildering continued fascination with vehicles that aren't as good off-road as SUVs, can't haul as much as minivans and aren't as pleasurable to drive as cars--the sedan is the focus of the company's marketing efforts this year, and the key to the company's continued viability.

As such, Tesla has put together a video of design chief Franz von Holzhausen and vice president of sales and ownership experience George Blankenship talking about the glory of the car's low center of gravity and how it's essentially the best machine since the Wonder Bread Sedan Factory burned down in the great Winnemucca Fire of 1928. Or perhaps something to that effect.

Would it pain you greatly if we suggested that the proof will be in the bread pudding? Yes, we thought it might. We're sorry.