NVIDIA says it doesn't care about cheap chips

Speaking to investors, NVIDIA head of Investor Relations Rob Csongor recently said that his company will continue to focus on high-end SoCs. Csongor compared Tegra to NVIDIA's GPU business, stressing that NVIDIA doesn't care about low-end GPUs anymore as that segment is covered by integrated graphics.

“Nvidia doesn’t and hasn’t ever addressed the bottom 70% of the market, right. For a lot of applications, if you are doing e-mail, browsing, those kinds of things, using the integrated graphics that comes inside of your notebook or your PC is just fine,” he said.

The same philosophy applies to Tegra. The low-end and mid-range space is much more competitive, so Nvidia doesn’t want to take on the likes of Mediatek and Qualcomm.

“Our strategy with Tegra is the same as it is with our GPU business. Within the GPU business, we do not target 100 percent of the PC market. As I mentioned earlier, 70 percent of the PC market does not need an Nvidia GPU. What we do is we target PCs where visual computing matters,” he said. “Our strategy with Tegra is exactly the same. We target segments of the Android market where visual computing matters and we don’t address a majority of the market, because it doesn’t matter for a lot of that market.”