Tagged 'HipCricket'

Unless you've been living under a rock these past few months, you've probably heard that Millennial Media recently acquired rival mobile ad network Jumptap, in an effort to become the most powerful mobile network in market. I've had a lot of people ask for my opinion on this (bold) move by the two companies to join forces and my reply has been consistently positive. As a buyer, I've always felt like the two companies' strengths always made up for what the other lacked; the perfect odd couple for the mobile industry.

It's already one of the world's preeminent payment companies.
With its entry into m-commerce, does American Express - its merchant partnerships and its massive database of customer preferences and purchase behavior - become the ultimate mobile marketing platform?
In the conclusion of our Fall 2011 Mobile Marketing Roundtable, our panelists - Julie Fajgenbaum, vice president of brand marketing and social media for American Express, Jeff Hasen, CMO of mobile marketing firm HipCricket, and Adam Broitman, CEO of digital ad agency Circ.us - talk QR codes and Near Field Communications (NFC) and their (to some, questionable) value to marketing and advertising.
And I ask them to consider the place payment companies like AMEX might hold in the future of mobile marketing.
FALL 2011 MOBILE MARKETING ROUNDTABLE (CONCL): AMEX: the Ultimate Mobile Marketing Platform?

Click Here to Listen to Fall_2011_Mobile_Marketing_Roundtable_Conclusion
(Approx: 5:25)
PLUS: Don't miss the other installments from this exclusive roundtable:
In Part 1 of our Fall Mobile Marketing Roundtable, we talk to Julie Fajgenbaum, VP of Brand Marketing & Social Media for American Express about how AMEX is going social+mobile+commerce.
In Part 2, we talk to Adam Broitman, CEO of Circus about ways this equation will play out over the next five to 10 years... Read more

With all the advertising slots for Super Bowl 2012 already sold out, I asked our mobile marketing roundtable what role mobile marketing will play in this next year's Ad Bowl.
Julie Fajgenbaum, vice president of brand marketing and social media for American Express, joins Jeff Hasen, CMO of mobile marketing firm HipCricket, and Adam Broitman, CEO of digital ad agency Circ.us, in discussing the use of mobile as a response mechanism for spots aired during the big game.
Along the way, we hear about a largely overlooked role mobile plays regardless of its intentional integration with Super Bowl spots - and we try to get Julie to reveal AMEX's plans for game day.
FALL 2011 MOBILE MARKETING ROUNDTABLE (PT 4): MOBILE MARKETING'S ROLE IN SUPER BOWL 2012
Click Here to Listen to Fall 2011 Mobile Marketing Roundtable (Pt 4)
(Approx: 4:51)
TOMORROW: With converging trends such as they are, doesn't AMEX stand to become one of the world's top social CRM platforms? We'll discuss the prospects - and what it could mean to mobile marketing.
PLUS: Don't miss the other installments from this exclusive roundtable:
In Part 1 of our Fall Mobile Marketing Roundtable, we talk to Julie Fajgenbaum, VP of Brand Marketing & Social Media for American... Read more

Major brands are discovering the secret to mobile marketing success lies in what for some is an unexpected place: traditional advertising.
As longtime readers know, this is a reoccurring theme in my books - and in part three of our Fall 2011 mobile marketing roundtable, Jeff Hasen, CMO of Seattle-based HipCricket, illustrates the power of this dynamic in campaigns for Ford and Arby's.
You'll be impressed with the results generated - and you'll see how social+mobile+commerce can work seamlessly within fully integrated communications campaigns.
FALL 2011 MOBILE MARKETING ROUNDTABLE (PT 3): DRIVING TRADITIONAL MARKETING SUCCESS VIA MOBILE
Click here to listen to: Fall 2011 Mobile Marketing Roundtable Pt 3
(Approx: 4:26)
TOMORROW: We'll talk more on mobile's role in traditional campaigns, and how it may effect 2012 Super Bowl advertising (hey, is it ever too early to talk about the Ad Bowl?)
PLUS: Don't miss the other installments from this exclusive roundtable:
In Part 1 of our Fall Mobile Marketing Roundtable, we talk to Julie Fajgenbaum, VP of Brand Marketing & Social Media for American Express about how AMEX is going social+mobile+commerce.
In Part 2, we talk to Adam Broitman, CEO of Circus about ways this equation will play out over the next five to... Read more

Red Bull is riding the mobile wave - and Adam Broitman, CEO of New York City-based digital agency Circ.us, is there to help them do it right.
While not strictly a mobile marketing agency - Circ.us is complete transmedia - the firm has been highly active in the medium, having spearheaded initiatives for Ben & Jerry's, A&E and many others.
But one of my favorite projects from Circ.us has been the Red Bull 'Augmented Racer' Game, which you can hear much more detail about here.

In Part 1 of our Fall Mobile Marketing Roundtable, we talked to Julie Fajgenbaum, VP of Brand Marketing & Social Media for American Express about how AMEX is going social+mobile+commerce.
In Part 2, we talk to Broitman about ways this equation will play out over the next five to 10 years (Let's just say the conversation includes NFC embedded in our skin) - and what it means to the world of advertising.