3 Rules You Must Break to Expand Your Email Marketing List

Author:

DJ Waldow

Source:

When it comes to email marketing, you can craft the ideal subject line, creative copy and a great offer. But if you don't have an extensive list of active email subscribers to send your message to, nothing else really matters.
How do you expand your email list? What are the rules you should follow?
You can include a "Sign Up For Our Email Newsletter" link on your site, and you can collect email addresses when someone creates an account or makes a purchase. But if you really want to build a larger list, consider rejecting...