Sunday, April 17, 2011

Is SEO Easier Than it Seems?

Is SEO Easier Than it Seems?

For many years people have been told that SEO is all about making thousands of back links, from pages that are keyword relevant, and have a high page rank, from relevant link text, and that have authority or expert status, etc, etc, but from what I know, SEO can be a lot easier than that.

This page is a test, to see if I can get this blog post on my free blog on the first page of a Google search simply by choosing a fairly specific title, and making a few back links from sites like Digg, Delicious, Bebo, Google Buzz, Linked In and Twitter.

I have a feeling that SEO is easier than it seems, and all I have to do is write a fairly long page with fairly relevant keywords in it, mix up the words a little, like I could say that it seems to be easier to do SEO these days since the latest Google algorithm updates, and that's about it.

Subtitles Make for Good SEO

It's a good idea to include subtitles that have some of the keywords in your title, as they split the page up, and make it easier to read.

What you also have to remember is that the bounce rate is very important these days, so you are not writing for a Google bot, you are writing for people, so they stay on the page long enough to perhaps click on an ad.

Google will like your page even more if people tend to click on a Google Adsense ad every now and then, but be careful not to do that yourself, or you won't have a Google Adsense account.

Generally these days, it's more about quality than it is about SEO, and the only back links that really count are from sites with a huge amount of authority like a government or university site.

That's not to say that all of the SEO techniques that have existed for years are not still valid, they are just less important these days, and probably the most important thing you can focus on is title choice, and quality content.