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Embracing “Imperfect”

Life Hack Alert: Do you know about the SF based company, Imperfect Produce?
They offer funny looking (i.e.- not perfect or “marketable”) but very healthy, delicious fruits and veggies for 30-50% less than grocery stores, delivered to your door. I get the @imperfectproduce fruit & veggie organic box.

There are just so many things I love about this concept…where do I start. (And nope, not a paid endorsement. Not even one free rutabaga. I just truly appreciate what they are doing.) I “eat ugly” (their tag line”) because….
First of all, it diminishes waste so it is great for our environment.

“Fact: 1 in 5 fruits and veggies that are grown in the U.S. don’t meet cosmetic standards – the crooked carrot, the curvy cucumber, the undersized apple – usually causing them to go to waste.” – Imperfect Produce

Secondly, diminishing waste is not just good for our planet, but great for our farmers who will now get paid for their full harvest. (Yay! We love our hardworking farmers!) Thirdly- it celebrates the VALUE of something vs. just the attractiveness of it. (Wow. So good. the world needs so much more of THIS.) With all of this striving for perfection in the world, what a great message. My mantra since I was a teen (and I have often needed to remind myself of this!!) is that “Life does not need to be perfect to be perfect.” And it is true.
Fourth, since I’ve been getting the box, I’ve been eating more veggies and I’ve become more creative in the kitchen. I received some squash that I had only seen before, but never cooked. Now I have a new veggie in my repertoire! (Box comes with recipes and fun facts.)

Fifth, they are hiring! They are creating jobs, people.
Sixth, snap a photo of your wonkiest fruit or veggie from the box and they will donate FIVE pounds of food to a local food bank! This is a win/win..win win win…win. So… let’s embrace imperfection today. In our selves and also in our fruits and veggies. 🙂 #imperfectproduce#imperfectproduce#wonkyproduce