Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

In-Car Entertainment in Denmark

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Executive Summary

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PROSPECTS

Decision to phase out FM radio to impact in-car media players sales

The phasing out of the FM radio system in Norway in 2017 led to an explosion of DAB radio sales in the country during the same year. The Danish government has not yet decided on whether to phase out the FM radio system, with there currently being no set date for the switch to digital radio broadcasting.

No end in sight for decline in sales of in-car navigation systems

Demand for in-car navigation systems continues to decline in Denmark. This can partly be attributed to the high level of saturation and the fact that an increasing number of consumers are using their smartphones as a substitute.

Connected cars on the rise

Connected cars, or automobiles that can connect with other devices within or outside the car such as networks, services, and other devices, are seeing a rather limited adoption rate in Denmark. Indeed, connected cars are more popular in both Norway and Sweden in the region.

COMPETITIVE LANDSCAPE

Garmin continues to dominate in-car navigation due to focus on innovation

Garmin remains the clear leader within in-car navigation, with the company benefiting from constant updates and niche product launches for specific target markets. In addition, the company also offers a comprehensive product portfolio that is widely distributed throughout Denmark.

Growth prospects limited by falling interest in GPS devices

Potential for growth within in-car navigation is increasingly limited due to the wide ranging use of smartphones with GPS functionality. The two largest players in the category, Garmin and TomTom, continue to gain volume share at the expense of smaller players, which are finding it increasingly difficult to secure retail shelf space.

Unique selling point key to success within in-dash media players

The performance of in-dash media players will depend on the level of marketing and product development over the forecast period. Prior to the expected phase out of the FM radio system in Denmark, many consumers are likely to conduct research on whether to purchase a completely new in-dash radio player or purchase a DAB+ adapter, which can be installed on some old in-car radio systems.

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