OBJECTIVE: To raise awareness and drive trial for the launch of the new

Virgin America Airline.

TARGET: Young Professionals, M/F, 21-35

EVENT/PROMOTION/STRATEGY: OTG produced and executed interactive tailgating events at two high-traffic college football games on the West Coast. The one-of-a-kind tailgating experience featured an eye-catching branded tent and signage, a well-known DJ, an attractive staff in branded uniforms, two BBQ Grills customized to resemble jet engines, a gourmet barbecue lunch, a paper airplane creation booth, a 40-foot paper airplane "landing strip", cash prizes, and special gift raffles!