Gain insight into your online target group

Discover your global audience

Identifying your target audience provides a clear picture of the segment of travellers interested in your hotel and how your services suit their needs. It also helps you to stay focused on this group at a manageable level.

With the Visitors' Profile page, you'll learn about the types of travellers who have been looking at your hotel profile on trivago and those of your competitors.

This clear overview of data will award you with a better understanding of your global audience and offer insights into the travellers you need to target.

Our team's advice

When you recognise your target group of potential guests with the Visitors' Profile, you can influence them by promoting your particular services and amenities.

For example, weekend travellers may be interested in a late checkout, while not including breakfast in your rates could be a deal breaker for the business traveller. You can use this type of information to create attractive Special Offers for your target audience.

Moreover, it's essential to have your description in the languages spoken by international travellers looking at your hotel profile. If it isn't, the text won't appear on your profile in those foreign markets. Keep in mind that 79% of clicks on trivago go to hotels that have a description.

It's best to have yours professionally translated, steering clear of free online translation tools, which can introduce errors in the language and misunderstandings about the content.

Set smart prices

It's not only about your rates, but also about your competitors'

Hotel rates are ever present in the minds of travellers searching on trivago. So, how do yours compare to the competition's?

This is where Rate Insights comes into play—helping you increase your revenue by setting competitive rates. This feature makes complex data easy to understand so that you can turn the insights into action for smart pricing strategies.

With Rate Insights you can:

Monitor your competitors' rates across multiple booking channels

Receive automatic notifications on price fluctuations

Anticipate how local events could increase your bookings

Assess the search volume of hotels on trivago in your area

Combined, these factors enable you to forecast room rates up to 180 days in advance so that you can set your hotel's prices accordingly.

How to analyse the Rate Insights page

Use the calendar to forecast room rates for the next 180 days, or look back on the last 180 days

Choose to view room rates on a daily, weekly, or monthly basis

Click on the Search volume button to see local demand for hotels on trivago over a period of time

View upcoming events

See the dates for local events as well as their impact on search volume, which appears to the right

Click on the Notifications button to see recent changes in your and your competitors' prices on partnered OTAs. A red dot appears whenever a rate increases or decreases

View the details of each change, and click on the Show on graph button to view the details

You can adjust what data is visible on the graph by selecting:• the competitors you want to benchmark your rates against• the room type to compare its rate against that of your selected competitors'• the partner OTAs to view the advertised rates for the selected room type

Hover over a certain point on the graph to see a room rate, the details of which will appear below

Our team's advice

Adapting your prices is one of the most effective ways to stay in the game, especially on trivago where small price differences can have a big impact. For example, by lowering a hotel rate on your profile by 5% you can:

Attract 15% more guests to look at your hotel profile

Boost your ranking by 37%

Increase booking conversions by 50%

Rate Insights enables you to stay ahead of the competition all year round. The 180-day forecast on room rates is your window into the future of understanding your competitors' pricing structure so that you can plan yours effectively.

You'll also want to keep an eye on the automatic notifications of your competitors' rate changes. These will keep you informed on their pricing behaviour across various booking channels, which you can easily compare to your own on the graph.

The search volume feature is also a great indicator to follow. It'll help you maximise profit during peak seasons or periods of major events during the year by showing you the actual demand for hotels in your location. You can also use it to your advantage when it comes to setting attractive prices in low season, so that you can increase occupancy.