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That’s just silly. Anyone who knows anything knows Hadoop is just a colloquial word for the more impressive ecosystem of technologies and not outdated Hadoop MapReduce (or just-about-functional HDFS) and in conversation it’s very clear when you meet an expert – or don’t in most cases. This story doesn’t mention anything that actually contributes to separating the chaff from the wheat. Also, who cares about those technologies, Flume is the only one that’s even potentially relevant to most people and it’s a minor component, everything else Google does is mostly irrelevant since it’s not open source distributed widely used software that can be applied in other enterprises. Then vendors want you to use their Cloud for their own repeatable profits – which is long term suicide for customers in Big Data.