Established by Javier Serra (formerly a director of Myrurgia) at 9 rue de la Paix, Paris in 1932; originally in Barcelona, Spain before moving to Paris; named after the Greek mythological beauty Danae. The company’s logo is the head of a beautiful woman, styled from the model Mariano Andreu. Dana’s prestige offerings were reconfigured for the mass market over the years; the company was acquired, along with Houbigant, by Renaissance Cosmetics in 1994. Renaissance filed for Chapter 11 in 1999; its brands were acquired by New Dana Perfumes, later renamed Dana Classic Fragrances