The service lets you buy tickets at the theater’s or arena’s own website rather than linking you to a ticket website, like Ticketmaster. And it shows all the fees upfront, says Gary Bongiovanni of the concert trade magazine Pollstar.

Dealing with Ticketmaster was/is maddening.
They have no API. Zero. Not allowed.

Everything links off to their website and the venues can’t/don’t get analytics on general traffic, lost conversions and also can’t run campaign codes or just about anything else that would give the venues an indication on how a certain program is doing. Other than sales, of course. But as we know now, that’s not enough.