Shopify saves LA Lakers’ jersey launch

Amy Robertson oversees the merchandise for the Los Angeles Lakers at
the Staples Centre in L.A., as well as their ecommerce sales. As an
employee of sports entertainment company AEG Worldwide, Amy has built
many shops on Shopify and decided it would be the best solution for
the LA Lakers as well.

Amy Robertson

LA Lakers Merchandising

Quick Solution

We were using a platform that, quite honestly, we outgrew. We needed
a pretty quick and simple solution to transition to at the beginning
of the 2013 season. We tried Shopify with a couple of our other
smaller-scale stores first, and we were pleased with it so we decided
to go with Shopify right before the season began.

Transition

It was hectic! We were also up against the clock because the Lakers
were unveiling their alternate jerseys right around that time. We
hustled and got the Hollywood Nights jerseys out mid-September. It was
one of our most successful jersey launches in terms of quantity sold.

We decided to go with Shopify right before the season began.

It was one of our most successful jersey launches in terms of quantity sold.

Year-Round Sales

Ecommerce shops allow sports teams to reach their fans and customers
outside of the local market, every day of the year. We’re always trying
to work with them to remain relevant year-round, not just during game
season. It applies for other industries as well. The Grammy Store is
another example. The Grammy Awards are only one day, but we use
merchandise to stay relevant year-round.