Month: January 2008

People are still craving knowledge about social media I just finished the social media measurement seminar with Glenn Fannick of Dow Jones (Update: He’s since posted some poll results). It was a free seminar, so there were a lot of registrants (over 1100) the actual attendee roster was over 600, but what was most impressive was the engagement of the audience, there were lots of responses to the three polls we queried and over 190 questions. Justin Flowers said he learned a lot from the webinar (his expectations were low since it was free), and there are dozens of responses within Twitter. The webinar will be available for anyone, and the slides, so stay tuned for that. Yet, many organizations … Continue readingGetting Your Digital Immigrant Executives to Understand the World of Digital Natives

The web industry is part of an ecosystem, and one of the major families are the press, who get high level news out to the masses. Last week, I had a meeting over at the San Jose Mercury, (map) one of Silicon Valley’s most well known technology newspapers. Every day they focus in on what’s happening in our industry, and do a great job of covering events, gathering viewpoints, and offering editorial insight from their columns in their opinions section. Check out the Good Morning Silicon valley blog for daily news. There’s still a lot of concern over the print newspaper industry as layoffs continue to occur. In most cases, the online revolution has been a big impact, but we’re … Continue readingSilicon Valley Sightings: San Jose Mercury News

This post has now become recommended reading for moderators at Ad:Tech 2008, SXSW 2011 (see FAQ #10), and previous Web 2.0 Expo events. Most Panels Suck: How To Stand out from Others Sadly, the value of most panels are really poor, and this is mostly due to the lack of moderation. Yesterday, I heard that one nervous moderator asked the panelists to introduce themselves (which was his job), then went directly to Q&A, providing little structured value to the audience. On the complete opposite end, I’ve seen one self-important moderator answer questions from the crowd, when it was his job to field questions to the panelists. How to Successfully Moderate a Conference Panel: Objectives and Ideology Think of the audience … Continue readingHow to Successfully Moderate a Conference Panel, A Comprehensive Guide

I’m respecting your limited time by publishing this weekly summary, read the summary, then quickly scan headlines, read the bullet, then click to learn even more. I’ve created a category called Digest where you can start to track and access these going forward. Quickly scan the succinct and categorized headlines, read summary for analysis, and click link to dive in for more. You can subscribe to this digest tag only, which filters only these posts tagged digest. Need to make decisions about your web strategy? I’m here to help: subscribe to my blog, sign up for emails (right nav), follow me on Twitter, I’ll add you back. Web Strategy Summary More money moves into this market in the form of … Continue readingWeekly Digest of the Social Networking Space: Jan 30, 2008

Don’t forget to attend this Complimentary Webinar on Social Media Measurement How to Listen Effectively and Engage in the Conversation this Thursday at 12:30 EST/9:30PST with Glenn Fannick, Product Development Manager at Dow Jones, my client. It’s not often I’m able to do free webinars, often they require membership or payment, so this is real treat. I’m told there are over 800 registered, so please pass the word. Need to prove successes to your boss? Measure your results in flight? learn more by viewing my other posts on social media measurement.

A Widget Case Study Yesterday, I gave a teleconference on Facebook as a ready-made marketing program. I gave a few examples of success, and the audience was hungry for success metrics and numbers. One of the case examples was about rebranding an application/widget in this case, Rock You’s vampire application. Sony rebrands popular Vampires Widget with 30 Days Night, upcoming Vampire movie Vampires, which you may already know as the RPG where members bite each other to receive points (and duel) was already popular with over 3 million installs in Facebook. Sony pictures, the parent company of the very scary 30 Days Night vampire horror film rebranded the existing application, and launched a sweepstakes contest to generate registrations and glean … Continue readingCase Study: How Sony Leveraged A Popular “Vampire” Facebook Widget To Reach It’s Community

Congrats to college graduate Andrew Cafourek for getting a job with Outrider. How’d he do it? by creating a professional looking site, being an excellent blogger, posting his resume, and learning how to use the tools to network with others –he demonstrated his web marketing prowess by doing it. I’m always thrilled to see when the community connects, especially if it happens on my blog, and this is no exception. Andrew read my people on the move series, and connected with the folks at Outrider and received a job offer (read his post). He’s now packing his gear, moving to St Louis to start his new career, and life, straight out of college. Jobs aren’t the only thing you should … Continue readingHow Andrew read this blog…and got a job

Congrats to social media author, advisor, speaker and expert Shel Israel to join Fast Company with his co-author to launch the Global Neighborhoods online video show. Shel pioneered much of the thinking of business blogging with the Naked Conversations book (I purchased 65 copies for me and my colleagues) and will be leading the same passion for social media with his upcoming show. When we look at what Fast Company is doing, they’re really empowering a new generation of medium as video becomes a part of the web, they’re enhancing their text based product to now add rich media. I’m sure they’ll consider how to incorporate other tools like social networks into their programming. Congrats Shel to the next leg … Continue readingShel Israel to Fast Company, launches Video Show

A few minutes ago, I completed my Forrester teleconference on Facebook, apparently it was very popular and hand more sign ups than most other topics. During the session we ran a poll to those that were attending (most are web marketers and web strategists). Here are the responses: 1. Do you use Facebook for your personal or professional life? a. Yes 124/196 ( 63%) b. No 50/196 ( 26%) c. Not Sure 3/196 ( 2%) No Answer 22/196 ( 11%) 2. Does your company use Facebook for Marketing purposes? a.Yes 45/196 ( 23%) b.No 103/196 ( 53%) c.Not Sure 25/196 ( 13%) No Answer 25/196 ( 13%) 3. Does your business plan on using Faecbook for business in 2008? a. … Continue readingResults from a quick and dirty Facebook poll

It’s easy to get the tools mixed up, but it’s important to know the differences. Quite often (usually by executives) I’m asked the difference between Forums, Blogs, and Social Networks, here’s usually how I explain it (focusing first on usage and benefits rather than technical details): Forums are like social mixers, where everyone is at equal level, milling about and discussing with others. These many to many communication tools allow anyone to start a topic and anyone to respond to one. Members are often at equal level, and content is usually segmented by topic. (rather than by people). Blogs are like a keynote speech where the speaker (blogger) is in control of the discussion, but allows questions and comments from … Continue readingUnderstanding the difference between Forums, Blogs, and Social Networks