Wednesday, April 10, 2013

Illustrations for Clorox Ick-tionary

The Clorox® Company is partnering with award-winning writer, comedian and mom, Carol Leifer, who has written for shows such as Modern Family and Seinfeld, to launch the Clorox® Ick-tionary, a wiki-style dictionary of everyday ick that parents everywhere and others are all-too familiar with.

I was asked to illustrate in the project and devise sketches based on the concepts and word usage. Once approved, I created the final vector illustrations to showcase the ick. The words I have Illustrated so far are Ranch Guessing, Air-traffic Control, and Oh-Sol-Me-ato.

The Clorox® Ick-tionary will also be brought to life over the next few weeks through an interactive mobile experience – a 12’ glass truck accompanied with a variety of interactive word-play activations and digital experiences – that will be making stops in Washington, D.C., Nashville and San Francisco.

This is really a amazing and fun project and I'm happy to be a part of it. It's also great to say I've done freelance work for Clorox, a very recognizable brand. Be sure to check out more of my portfolio here: http://www.behance.net/CarolynBelefski

3 comments:

You really make it seem so easy together with your presentation but I to find this topic to be really something which I think I might never understand. It sort of feels too complex and extremely broad for me.I am looking ahead on your subsequent put up, I will attempt to get the grasp of it!

An impressive share! I have just forwarded this onto a colleague who has been conducting a little homework on this.

And he in fact ordered me dinner simply because I stumbled upon it for him... lol. So allow me to reword this.... Thanks for the meal!! But yeah, thanx for spending time to discuss this matter here on your web page.

About Me

Carolyn Belefski creates and publishes original comics and illustrations. Carolyn writes and draws the comic strip Curls. She also collaborates with writer Joe Carabeo on the comic books Kid Roxy, Black Magic Tales, and The Legettes.
In 2010, Curls was nominated for the Friends of Lulu Kim Yale Award to recognize women in cartooning. In 2013 and 2014 Carolyn was voted Best Visual Artist runner-up for Washington City Paper’s Best of D.C. awards.
Carolyn became a National Cartoonists Society member in 2012, and is currently serving as a Washington, DC chapter Co-chair. With NCS, she started “Cartoonists Draw Blood” in Washington, DC by connecting with the American Red Cross, gathering local cartoonists, and organizing a blood drive where blood donors receive a sketch from a cartoonist.
Carolyn serves as editor-in-chief of Magic Bullet, Washington, DC’s comics newspaper anthology.
Carolyn has exhibited at New York Comic Con, Baltimore Comic-Con, Awesome Con, Small Press Expo, Pittsburgh Comic Arts Festival, Philly Alternative Comic Con, and many other comic conventions and art fairs.
CONTACT
info(at)curls-studio.com