A3 : long text (describing/explaining the uses of the products, reinforcing.reinforced by illustrations)

A1, A4 : brand name in English (top center)

A4, A5, A6 : Chinese name of the brand, American manufacturer (center) and local agent in Shanghai (left)

Visual elements

B1: realistic and prominent images of the product (left and right hand corners)

B3 : Illustrations showing various situations and possibles uses of the products : military training, at home (woman making up), at the office (scholar/business man), at school (children playing in the play ground), at the factory