8-Season vs. 8-Year Bourbon False Advertising Suit Dropped

When last we updated you on this lawsuit, the defendants, bourbon makers, had filed a motion to dismiss claiming there wasn’t a sound basis to conclude that the 8 (changed from 8 years to just an 8) at the top of the label and the further statement claiming that the bourbon was aged for “8 seasons” deceived consumers.

On Friday, the plaintiff voluntarily dismissed the case without prejudice. So now we may never know what kind of new trend Old Charter was looking to create by advertising the number of “seasons” their whiskey was aged as opposed to the years that 99% of other brands use as the marker of age.