Disney, Shanghai Museum cooperate on cultural gifts

Disney and the Shanghai Museum have jointly released a series of cultural and creative products based on Mickey Mouse and a 3,000-year-old bronze food vessel.

This year marks the 90th anniversary of Mickey, Disney's classic cartoon figure. Mickey made a surprise appearance Monday night, wearing the graceful, wavy patterns of the body of the bronzeware.

The launch ceremony for cultural and creative products based on Mickey Mouse and a 3,000-year-old bronze food vessel is held at the Shanghai Museum on October 29, 2018. [Photo: VCG]

The bronzeware, named Da Ke Ding, is the most precious collection in the Shanghai Museum. It is also one of the most famous and cherished ancient Chinese bronze containers in the world.

In a short video released by Disney, Mickey had an adventure on Da Ke Ding, surfing on its waves while traveling through space and time.

Six categories of creative products surrounding Mickey and the bronzeware, including toys, stationery, sliding plate bags, scarves and jewelry, have been launched.

The launch ceremony for cultural and creative products based on Mickey Mouse and a 3,000-year-old bronze food vessel is held at the Shanghai Museum on October 29, 2018. [Photo: VCG]

"The crossover is a way to pay our respects to China's splendid bronze civilization and to remind us of our childhoods accompanied by Disney cartoons," said Yang Zhigang, curator of the Shanghai Museum.

China has planned to develop 50 museum brands of cultural creativity and 10 product research and development bases by 2020.