Study: Apple Replaces Google As World's Most Valuable Brand

May 9, 2011

Mark Memmott

According to the researchers from Millward Brown Optimor, who say they combined companies' financials with more than 2 million interviews of consumers in 30 countries, Apple's brand is worth $153.3 billion — up 84 percent in the past year. Google's brand, which had been No. 1 for four years, is now worth $111.5 billion, down 2 percent but still making the company No. 2.

The largest upward move belonged to Facebook (which ranks No. 35). The value of its brand grew an estimated 246 percent, to $19.1 billion.