PCM 411 (also ED 411) Career Search (1 credit)The student learns the process for finding and keeping jobs or for changing careers.
Using skills in analysis, valuing, social interaction, and effective citizenship,
she engages in life work planning. Specifically, she relates knowledge gained through
self-assessment to desired careers. She writes a resume, conducts information interviews,
and is videotaped interviewing. She learns to "read" organizations in terms of her
own potential contributions to corporate missions and future endeavors.

PCM 437 (also CLD 437) Fundraising and Grant Writing: Principles and Practices (3
credits)Prereq. One Integrated Communication Level 4 - The student explores the history, principles,
and theories of Philanthropy. Analyzing the values and goals of a nonprofit client,
she develops practical skills and identifies resource strategies in such areas as
donor relations, volunteer coordination, database management, special-events planning,
and grant writing. Case studies and guest speakers help acquaint the student with
the variety of approaches used in different organizations, and she completes a semester-long
research and grant-writing project as an assessment. In the process, she will also
examine her own personal and professional commitments and contributions.

PCM 441 (also CLD 441) Business and Professional Speaking (3 credits)Prereq. PCM 320 - The course includes extensive coverage of professional-speaking
strategies, reviewing and building on those strategies. The student is encouraged
to speak from her own studies, integrating professional communication or management
content with her analytic, valuing, and communication skills.

PCM 445 (also CLD 445) Intercultural Communication (3 credits)Prereq. PCM 210 or PCM 230 - This course assists the student to develop her understanding
of different value systems and communication patterns among various cultural groups.
Probing her own experience, viewing films, reading, and interacting with guest speakers,
she establishes a workable framework for guiding interaction within intercultural
settings.

PCM 461 Black-and-White Photography: Photocommunications (3 credits)Prereq. PCM 300 -The student is introduced to fundamentals of black-and-white photography,
including lighting, composition, developing film, printing photographs, retouching,
and mounting photos for display. She works extensively in the darkroom and prepares
a portfolio of her best work.

PCM 462 Digital Photography (3 credits) Prereq. One Integrated Communication Level 3 - The student learns the aesthetic and
technical aspects of producing art-quality photographs using Adobe Photoshop. She
must own or have access to a digital camera; digital cameras are available for short-term
checkout from the Media Hub. The course culminates in a gallery showing of students’
original work.

PCM 475 Video Production (3 credits)Prereq. PCM 170; PCM 300; PCM 320; AC 312 - The student refines her knowledge and
ability to use electronic media by analyzing and designing video projects. By careful,
ongoing feedback and gradual internalizing of criteria for effective communications,
she further develops her ability to evaluate, revise, and improve her own production
work.

PCM 477 (also CLD 477) Public Relations: Theories and Applications (3 credits)Prereq. PCM 300 or MGT 300 - The student explores the internal and external impact
of problem situations, and designs communications that provide information intended
to clarify or influence. She produces communications using oral, written, graphic,
and electronic media, analyzing which format most effectively meets the public relations
requirements of the situation. Building familiarity with news media and specific intended
audiences, she directs her communications to achieve maximum effect.