With additional discounts up to 23% exclusively for Prime members on select Amazon Devices, customers can look forward to saving more on Echo, Echo Dot, Echo Spot, Fire TV Stick and Kindle during the Amazon Freedom Sale.

The big shift we have done in the last couple of years is not just add stores but also see that they are sustainable over the next 10-12 months and eventually over the next 2-3 years, says Srinandan Sundaram, Executive Director, Sales and Customer Development, HUL.