I would also like to find out that answer too. When we were looking to book earlier this year, every single company we looked at had the "Full Price" and then "Our Price". Travel CO's and Cruise Lines - Just give us the REAL prices to start with. I think most people nowadays are well aware of the marketing cons by companies to get people to buy things.

It's a marketing ploy. There are so many people that are taken in by 50% off that we have made it easy for them. The real trick is to be able to recognise the price that you would expect to pay for a particular cruise and cabin etc. and then get your reductions on that price. The wise people reply to "50% OFF" Off what? Let's face it most of us know what we would expect to pay and that's what we pay Regards Leanne Dow.

Possibly at first to gain one's attention to what they are offering then as they see the progress of their sales can offer discounts to ensure that the ship will be paying its way and that they will know how many staff they will need.