Social Media for Lawyers

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What You Get with Lawyer SEO

If you’re new to SEO, getting a website to the first page of Google is quite the process. If it was something that could be done over a weekend, everybody would be doing it. There’s a reason that professional SEO experts exist. On average, you can expect to see results within 6 – 8 months of an SEO campaign. During that time, we’re working hard to get your website fully optimized, taking care of your online directories, working with you to get reviews, and much more.

Attorney SEO: Step 1

Our process starts usually by building a new website. In some cases we work with attorneys who have a great website already (although it isn’t very common). The website we build for you will receive the following optimization:

Compressed images

Compressed content

Optimize images with keywords

Optimize page titles

Optimize content on pages

Optimize website architecture

Optimize URL structure

Website link optimization

Conversion optimization

That’s a short summary of some of the actions taken when optimizing your website. Things like image compression and content compression will help speed up your website which is one of the important factors Google will consider when determining where your site should be placed.

Things like website link optimization and site architecture are also very important aspects of search engine optimization. Just to give you an example of this, let’s take a look at a criminal defense attorney who focuses on DUI defense, theft defense and domestic violence. We would create pages that focus on each area of focus while the main page would cover the general topic of “criminal defense”. Each page would support the general topic by linking back to it. Google likes to see this type of architecture because of the simple fact that it makes it very easy for the user to navigate through the site and find their way around.

The above concept could be expanded further by adding more content and supporting pages for each area of focus. This is called “building silos”. It is one of the many aspects of attorney SEO that we consider to be important when optimizing your law firm website.

Attorney SEO: Step 2

The next phase of our optimization is off-site. That means that we work on the things outside of your website to help give you a boost in ranking. Just as an example, we’ll help you claim your Google Business page and then optimize it. We’ll also help you with Apple Maps, Yelp, Bing and many more.

Doing search engine optimization for lawyers is a very involved process that can take hundreds of man hours. It involves exposing your brand and your website all over the internet. This alone can create massive exposure and result in calls.

Attorney SEO: Step 3

The last phase of our law firm search engine optimization is also off-site. This is where our clients see the majority of the results. In this phase we work very heavily on something called “back-linking”.

Getting other websites to link to your website is a major factor in our SEO success. This particular aspect of SEO is where most people go wrong and it’s what can often times make or break an SEO campaign.

Some companies will promise you thousands of links to your website. Unfortunately these are usually very low quality and will sometimes get you penalized in Google. Some people will tell you that their backlinking strategy is easy and then they’ll create lots of online profiles for you and your site. This is also considered a spammy technique and could cause harm to you and your firm.

We make sure that all the links we build to your website are of quality and will help get you closer and closer to the top of Google. Through our proprietary system we’ve managed to get results for our clients 100% of the time. Our high success rate has lead us to guarantee our work. Without a doubt, when you work with Lawyer SEO, you’ll get results!

Our SEO Guarantee

Unfortunately in the SEO industry there are many “up and comers” who will promise the world on a silver platter but then deliver mediocre results. It’s important that when you sign up for law firm search engine optimization that you get some assurance that your money is not going to waste.

When you fill out our Discovery Form, we will provide you with an in-depth video presentation that illustrates how we intend to get you the precise results that you’re after, and how you’re going to receive a return on your investment. In our video presentation you will also receive a proposal for your SEO and a guarantee that comes with that proposal.

Most search engine optimization companies will not offer you a guarantee on the work they provide. Consider this a red flag! If an SEO company says they’re going to provide something, they should be able to back that up.

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Message from the CEO

Lawyer SEO is dedicated to producing results for your law firm through search engine optimization. While most SEO companies work with anybody and only work toward a position in Google, our company specializes in helping attorneys get leads. This is done through search engine optimization as well as conversion optimization. Website traffic doesn’t mean anything if it doesn’t result in calls!

Whether you’re a law firm with a focus on criminal defense, or you’re a single attorney trying to make a name for yourself in personal injury cases, Lawyer SEO just might be the solution for you. We’re specialists in creating leads of all kinds. We’ve created a track record in getting our clients DUI leads, personal injury leads, divorce leads, criminal defense leads (of all types), and much more.

Search engine optimization is the method used by some of the top attorneys in the country to get a regular flow of new leads, and gain brand recognition. It has some of the highest conversion rates of any form of marketing that you can find.

On average, 32% of all people who are conducting a search for a lawyer on Google will click on the #1 result. If you’re on the bottom of the first page of Google, you can expect to receive about 2% of that search volume. The attorneys who work with Lawyer SEO can reasonably expect to receive about 15% – 25% of the traffic for search terms related to their area of focus. That means that if 100 people in a month are searching for a personal injury attorney, or a criminal defense lawyer, you can expect 15 to 25 of those people to get to your website.

While the above may sound good, Lawyer SEO focuses on multiple phrases related to your area of focus. We diligently research to find upwards of a thousand searches a month related to what you do, then we target that traffic and funnel it to your site. We also place a lot of attention on ensuring that the leads that go to your website turn into phone calls and emails. After all, website traffic doesn’t mean much if it doesn’t result in new clients.

As a word of caution, there are many companies out there who will make huge promises of traffic and conversions for an almost unbelievable price. Just like any industry, when it comes to attorney search engine optimization you will get what you pay for. It’s important that you do your research when searching for a good law firm SEO company. Here are a few things that you should keep an eye out for when picking your SEO expert:

Is the price too good to be true?

Will they show me some sample results?

Will they provide me with references I can speak to?

Do they price out their attorney SEO based on what I’m looking for?

Do they price out their attorney SEO with a flat rate?

Do they specialize in SEO for law firms and lawyers?

Have they been in business more than a year or so?

Do they have any guarantees?

There are few SEO companies in the country who will provide you with samples of their results, allow you to speak to their clients, guarantee their work, and customize their pricing based on your specific needs.

Unlike most SEO companies, we specialize in working with law firms and lawyers in all areas of law. Our search engine optimization service comes with a moneyback guarantee. We also customize our pricing based on your specific needs.