One of the hottest marketing trends in 2017 is marketing automation. But wait, you’re thinking “that’s already a thing.” True, but marketing automation continues to evolve and expect to see more open source marketing automation, artificial intelligence, chatbot implementations and other new marketing automation capabilities…

After a restful holiday break, the 48 West team regrouped last week for our first happy hour in 2017, a chance to reconnect and talk through plans for the upcoming year. I was the first to arrive, which meant I was free to order a…