Agenda & Flexfit announce 3-year collaboration

Surfersvillage Global Surf News, 11 December, 2013 - Agenda enters into a strategic partnership with Flexfit - one of the world's largest vendors of custom, private label headwear - as its exclusive headwear sponsor for an upcoming three-year run.

Agenda and Flexfit have previously released collaboration hats with artists and streetwear powerhouses such as Huf, SSUR, Poler, Girl Skateboards, Vans, Stussy and Staple.

Now, entering into a landmark three-year deal, Agenda and Flexfit are creating limited edition hats each season with various brands and artists, as well as live installations on-site. Flexfit’s arts and creativity initiative, Basecamp, debuted at Agenda and will continue this tradition at the AGENDA show in Long Beach on January 7th and 8th.

"We have built Agenda from the ground up, making sure that we keep surprising and inspiring our brands and retailers,” says Aaron Levant, founder of Agenda. “Our relationship with Flexfit and being able to tap into each others resources will support our vision and keep the show fresh. This is only the beginning for Agenda and Flexfit , and we’re excited to see the amazing collaborations to come.”

The Agenda and Flexfit alliance will include limited edition headwear collaborations stemming from artist and like-minded brands, produced by premiere manufacturers, in addition to generating amazing live interactive art installations at AGENDA shows.

“The AGENDA trade show is one of the rare congregations in life that gathers creative talent across diverse mediums” says Thomas Cho, President of FLEXFIT LLC. “We are quite blessed to meet such talented individuals that become cultural tastemakers and grateful to be exposed to their wild imaginations. Therefore, in order to support this cultural appreciation for creativity, FLEXFIT will continue its “Basecamp” arts initiative at the AGENDA Show.