Hashtag Tool Dehaze Rebranded as Focalmark

Dehaze, an online tool that curates type- and location-specific hashtags, was released two months ago by developer and photographer Nick Smith. Recently, the application was rebranded as Focalmark and released as an app for Android and iOS. The web application has not been taken offline, but is now operating in conjunction with the app.

Focalmark was created with the avid Instagram user in mind. It makes the
mind-numbing task of adding hashtags to photos a little bit easier by providing a bank of hashtags for each category listed in the app.
Selecting different categories will yield a paragraph's worth of
hashtag gold which can be copied straight from the app. Topping off that
charming foodie picture with human-curated hashtags (that you otherwise
would not have thought of) will inevitably lead to more likes, follows,
and attention. Then, you win Instagram!

A photo posted by ••niChoLa•• (@nichola122) on Oct 26, 2016 at 12:18am PDT

To get the most out of Focalmark, you must first understand how to use
it. Let's use a portrait for example. If it's a run-of-the-mill selfie,
it will fall under a single category; if, however, it is taken in front
of an architectural monument, it can be tied to two categories: Portrait
and Architecture.

Once the categories are filtered through, the next option is to add
location-specific hashtags. If you'd rather not reveal that information,
this step can be skipped. Once you've reached the end, a list hashtags
relevant to your picture can be copied, opened in Instgram, or you can
start the process over. It's that simple.

Upon launch, the beta application was marketed to photographers
struggling to find hashtags. Initially, Dehaze had 19 locations and 14
categories. After much research and some feedback,
Focalmark was born. With the rebrand, Smith has added 50 additional
locations to the app and promised that hashtags will be updated weekly.
This means that trending hashtags will get the attention they deserve,
hopefully keeping the app and its users relevant.