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By Ramit Sethi

Watch me break and rebuild three real-life business ideas

Do you want to start a business, but feel like you don’t have any ideas? OR, do you feel like you have too many ideas — and can’t figure out which one is worth pursuing?

Today, I have a special treat for you.

In this quick video, I deconstruct three online business ideas submitted by Zero to Launch students. Pay attention to the questions I ask. These are the same questions you can ask yourself to transform an idea that sucks into an idea that sells.

We usually lock this “Idea Teardown” video inside the Zero to Launch course, but today, it’s yours. All I ask is that you apply this material and email me ([email protected]) with your results.

After watching this free, 21-minute video, you’ll know…

How to size up two groups of people who seem interested in your idea…and figure out which one will pay. [0:00 – 2:35]

When it’s actually better to downplay the benefits of your idea — even if you’re 100% sure you can deliver more. [3:02 – 7:00]

Three questions to sharpen your general idea into a product or service that people will actually pay for [9:40 – 14:10]

Get the idea teardown video from my Zero to Launch course

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