Business Directories

Expert discusses role of technology at workplace

Dubai, March 16, 2013

Dubai Business Women Council (DBWC) underlined the role of technology in raising workplace productivity at its Network Majlis held recently in the city under the theme “Work Smarter Using Technology.

Ulrika Hedlund, the co-founder and managing director of Business Productivity, spoke in-depth about the optimum use of technology to boost workplace productivity.

A former Microsoft employee, Ulrika enlightened the audience about effectively using Microsoft PowerPoint to create visually attractive and attention-grabbing presentations, and about making the most of Microsoft Outlook to process and manage emails more effectively.

Ulrika set up Business Productivity to reach out to business professionals around the world to help them increase their productivity using Microsoft technology. Prior to setting up the company, Ulrika was customer and partner (Experience Lead) and enterprise marketing manager at Microsoft Gulf, where she joined in 2007 as solution specialist.

Her association with Microsoft started in 1997 when she joined Microsoft Sweden while pursuing her Master’s in Electrical Engineering. After graduating, she held various positions at Microsoft Sweden - all focused on helping Microsoft’s customers improve their business productivity. Ulrika has also completed the Executive MBA program from the London Business School.

Ulrika said, “We often underestimate the level of impact technology can have on our lives, and people are often amazed when they know how the true power of technology can ease everyday life. I am thankful to the DBWC for giving me this opportunity to share my experiences and knowledge with its members, who are all highly talented and inspiring women who continue to scale new heights as entrepreneurs in a highly competitive market," she noted.

DBWC president Raja Al Gurg said the network majlis with Ulrika Hedlund proved highly informative and insightful to its members.

"Ulrika fully leveraged her vast experience with Microsoft and the core expertise of Business Productivity to explain simple and practical ways to boost productivity at the workplace by optimally using technology," she added.-TradeArabia News Service