In Your World is Exploding: How Social is Changing Everything-and How you Need to Change with it, Chris Dessi, one of the nation’s leaders in web marketing, shares his manifesto that the recent explosion of social media is a spiritual awakening, not a technological one. Dessi shares techniques for mastering engagement in social media for your career, your business, and your life. Part memoir, part brass tactics, & part motivational doctrine, Dessi delivers a punchy treatise on social media, offering entertainment & inspiration throughout. His invaluable lessons on social media will enable you to discover your true calling, take control of your career, and harness the digital forces that shape our world today.

ExcerptThe astronomical explosion of social media in recent years is a spiritual awakening, not a technological one. I’ll give you a minute to let that sink in. I’ll also apologize if you bought this book hoping to get a textbook guide to social media success. I was going to write that book, but I think this book is more important. This book transcends technology. Plus, there are enough great books about the tactical aspect of social media, itemizing steps to meet your goals, (business or personal). These are all great books, but, none of the guidance they offer (while reputable) will work for you unless you understand why social media is so powerful. Stay with me.

Back when I was a 14-year-old kid growing up on the mean streets of Mahopac, N.Y., my father self-published a book. It was titled “Conquering the Corporate Career,” and to say I was dazzled is to delve into great understatement. My dad wrote a book! A real book! And there it was! In our nearby Waldenbooks! Wow! Wow! Wow! (Side note: This is where I first learned the art of taking a book from a back-of-the-store shelf and discreetly relocated it to the Best Sellers section).

In many ways, I remain more impressed by the self-published author than someone like myself, who—by virtue of working at Sports Illustrated—lucked his way into being published by a big house. Self-publishing takes discipline and determination and a belief in the product. It’s a giant step, and it blows me away.

Which is my way of saying—Christopher Dessi blows me away.

A couple of months ago Chris, who was a younger classmate of mine at Mahopac High School (I used to beat his older brother in all sorta of sports in the playground—though Mark might remember things slightly differently), mentioned that he was trying to write a book about social media, and using it to advance yourself (professionally and, to a lesser degree, personally) in the modern era. I told him I’d be happy to give it an edit, then—truth be told—I couldn’t put the damn thing down.

Well, today Your World is Exploding was officially released on Amazon—and I couldn’t be happier. It is a fascinating, riveting, unique viewpoint on how the internet changes everything …absolutely everything. And that, if one doesn’t adjust and take advantage, he is doomed to flounder. I can’t recommend it strongly enough. Hell, I triple recommend it.

I know what it feels like to have a book published. It’s a euphoric moment; one where you can’t stop looking at the finished product; can’t stop floating on air.

Mazel Tov.

Amazon ReviewThis book grabs you by the shoulders at the onset and won't let go. An extremely spirited and powerful read.

Amazon ReviewA guide to spiritual, personal and professional growth! This book is truly engaging, uplifting and educational. Without giving too much away, this book helps you discover the power and importance of social media in today's ever changing society. Learn how to brand yourself and share what you have to offer with the world!