GI.Biz: The Smart Move

GI.Biz writes: "Sony and Microsoft sell games consoles which can access, store and even purchase various forms of media. They want to own the space under your television, and control the digital distribution channel you use to fill that space with content.

Meanwhile, Apple approaches the same problem from a different angle. It already controls the world's most popular digital distribution channel, but the box it sells for the space under your TV plays no games and has only been a moderate success, at best. Instead, Apple has focused on owning a different space - the space in your pocket for a digital music and video player and, latterly, a smartphone. "