A new rum (or ron en español) will soon be penetrating the US market. Billed as the adult rum (are there children’s rums?), this new excretion from the hardest working man in the adult entertainment industry [wiki, imdb], promises a lot. From the website:

Ron de Jeremy is an exceptionally well-balanced 7-year old premium rum from Panama. It has an inviting light amber color with very attractive copper hues. The aroma is that of carefully aged rum, with a harmoniously balanced orchestra of oak, fruit and spices. It opens up smoothly, showcasing a high level of craftsmanship. The oak comes through robustly and satisfyingly, yet gently enough to allow hints of vanilla and raw sugarcane to reveal themselves. The finish is elegant and long.

I”m glad that the woody qualty of the oak comes through, and if the finish weren’t long, Mr. Jeremy would not be putting his name on it. And a bottle of RdJ on the shelf makes for a better conversation piece than the other new Panamanian rum, Zafra.

This liquor brand makes the right move in featuring the stunning Victoria’s Secret supermodel as its First Mate in the Marisa Miller ‘Captain Morgan Rum’ TV commercial.

This action-packed TV spot plays on the supermodel’s sexy looks by having a scantily-clad Marisa Miller defend the liquor legend on the beach. She definitely makes pirate-ass-kicking in lingerie look good. Check out the exclusive trailer before the television debut.

Pretty entertaining, notwithstanding the dumbest looking ‘pirate’ ship ever. I know about ‘rum-goggles’ that make the girl look better, is this a case of the girl making the rum taste better? She probably does, at that.

A new rum bar is opening tonight (Tuesday Dec 8 2009) in San Francisco. I was lucky to be able to attend one of the limited ‘preview’ nights last Friday, and trust me, it is fantastic. There are 74 mostly rum-based cocktails, many of them revived classics like the Bombo and Calibogus, along with old favorites like the Fogcutter, Mai Tai, Daquiri, Ti Punch, etc etc.

There are also over 177 rums to sample. Yes. 177.

The decor is nautical themed, and a lot of fun! The only problem is the relatively small size, it seats only 49 people on three levels (the two bars are on the ground and basement level, the top level is a lounge with seating but no bar.) Sadly, it is not within walking distance of my berth, unlike Martin Cate’s former place Forbidden Island Tiki Lounge in Alameda.

For several long seconds the camera lingers on a man’s face. He is waiting. At last we cut to hand held footage following the man and his three companions, all carrying surfboards. They hurl themselves into a heaving ocean. The ultimate wave has arrived. It starts to roll and we see that the men are not alone. The spirit of the wave is physically embodied in enormous white horses which are charging through the water with them. Above, below and inside the wave men and horses surge thrillingly forward.

Hey David….Have you seen her? I snapped this pic for you at the Hotel Del Rio in Isleton. An awesome mermaid painted on glass behind the bar. The bar is curved and so is the glass…cool funky joint. Been the same since 1949. I didn’t have any gear with me so I will go back and get you better pics. ’til then…enjoy mate!

Thanks! We are prepping for a cruise up to the North Bay and as far into the Delta as we can manage, we’ll see if time and water depth hold out that far…

It is with profound sadness that NSL reports on the departure of part-owner and master mixologist Martin Cate from the best bar in the universe, Alameda’s Forbidden Island. Watch the video above, and remember if you can. If you missed the glory that was FI under Martin’s management, then know it was truly a Golden Age.