By: Constant Contact Have you ever received an email from a business, opened it, scratched your head, and said—”Huh?” Or maybe you just deleted it because the subject line was less than compelling. Sounds familiar, right? But what if you’re...

By: Constant Contact Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys”, waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper...

By: Constant Contact Has this ever happened to you? You exchange contact information with someone at an event and the next time you hear from them is in some mass email sent to their entire email list? To make matters...

By: Constant Contact Twitter is often compared to a cocktail party, where friends gather to share information and people connect through common interests. But if you’re new to the party, there’s a good chance you’re going to make some mistakes....

By: Constant Contact Ah subject lines… Those less than ten-word phrases that can often make or break an email marketing campaign that took weeks to put together—aren’t they a joy to create? I wish I could tell you that somewhere out there...

By: Constant Contact Color will make or break your next email campaign. Sound too bold to be true? When your email message is opened, you have a split second to make a good impression. Long before any of your words...

By: Constant Contact A couple weeks ago we took four restaurant owners out of the kitchen (sort of); right into our first ever customer group-discussion. This week we’re doing the same, but with a much different clientele. Our guests this week...

By: Constant Contact Are you acquiring an existing business or perhaps merging business units? These endeavors alone can be daunting, but if you’re in charge of your engagement marketing initiatives, it’s critical you spend some time planning for the transition...

By: Constant Contact Businesses that primarily market to other businesses can have a tough time perfecting their email marketing strategies. Education is often a huge part of getting new clients, but you can’t just cram all of your product information into one...

By: Constant Contact Nothing can beat my dad’s homemade chili during football season. He uses fresh, quality ingredients to create a big pot of deliciousness! There’s something about being “made from scratch” that just makes a meal taste better. And...

By: Constant Contact It’s the best kept secret of building your email list. Something so simple that it’s often overlooked. And how couldn’t you overlook it? When most people are brainstorming ways that they can add new email addresses to their contact lists, it’s...

By: Constant Contact With so much emphasis on creating emails with sharp content and even sharper designs, sometimes it’s all too easy to forget about your contacts. Resist the temptation! Good results don’t just appear from nowhere and any time...

By: Constant Contact I don’t need to tell you that email marketing can be tricky. There’s a lot that goes into preparing a great email … including a lot of guesswork. It’s hard to know what subject line and content...

By: Constant Contact Have you been struggling to build up your email subscribers with Facebook? You’re not alone. As we’ve said before, Facebook is like a customer concert – and emails are the backstage passes. It’s important to find a way...

By: Constant Contact There are many mysteries in the world: Why is the sky blue? Why does toast always fall butter-side down? Why do my perfectly good emails, sent to customers who have opted-in, sometimes get bounced instead of being...

By: Constant Contact The holy grail of social media is not “Likes” or follows, but shares. And retweets, too. After all, a “Like” or follow is specific to one person. A share or retweet gets you exposed to even more people....

By: Constant Contact Smart marketers know that targeted email marketing leads to better open rates, which leads to increased customer interactions, and ultimately, increased ROI. Sending out large-list email campaigns with a ‘let’s see what sticks’ mentality is a sure way to disengage...

When you’re trying to promote your own business, people often say that it’s all about connections. Unfortunately, the advice tends to stop there. How do you meet people? More importantly, how do you keep track of everyone? Networking opportunities come...

By: Constant Contact Businesses that are marketing to other businesses can have a difficult time coming up with the right content for their email newsletters. It’s a little harder to think of articles foremail marketing when clients rely on you as...

By: Constant Contact Now that Thanksgiving is in the rear-view mirror, it’s full-steam ahead on the holiday season. Whether you celebrate Christmas, Hanukkah, or something else (Festivus, anyone?), it’s likely you’re going to be buying and receiving lots of gifts...