"It's a really democratic portrait of America," says Edge. "And in the same way that lunch counters were this great democratic space in years past, the democratic space where people of all walks of life are eating at trucks now."

It was funny, because I wanted to call it Clear Heart Ale to tie in with the album, and we used the graphic from the album. Drew from my management told me about the label, and it said "Craig Finn's Clear Heart Ale." I was like, "Oh, man, I don't know if I want my name on it." And Drew looked at me and said, "Dude! You want your name on it." I wasn't going to get this chance again. It's cool, especially when you see it on the case. I think those guys hit on a really cool idea and I think a year from now there's going to be a lot more bands with their own beer and even more that want it.