We are working with a community of some of the best consultants, architects, programme managers and product speciliast in the financial markets community with the purpose of delivering immediate business benefits to our clients.
Our business model combines an understanding of technology economics with open innovation (specialist crowd sourcing) and market experience. This is what sets us apart and this 'dynamic' is important to be reflected in the company.

We ask our clients: "How performant do you NEED to be?" This then determines how we engage around our solutions focus area to give them a competitive advantage in the midst of this technology arms race towards zero latency.

Phrases that are in the mix :

Attova- Performance By Design
Market Requirements-Perform-Transform-Manage
What we do-Advisory:Design:Technology

Tell us a bit about who you are and the people you reach

Target audience is the worlds leading finance houses. (Established/New Ventures/Buy Side/Sell Side/Exchanges). Our clients demand the best and expect, experience, knowledge and INNOVATION. Many of them are transforming their businesses now because of the effect that automated trading is having on the industry and need to do so whilst managing cost and risk, yet applying the latest business methodolgies to differentiate themselves.

Requirements

Brand: Strong/Pioneering/Dynamic/Prof
In terms of brand identity, we are looking at a web colour palette that includes
- Clean white world with carbon grey/black for copy, and light accents of neon-like light/greens to bring to life if required ( green for ‘go’ and efficient).
- Textures and effects are a strong focus as we want to use glass,aluminium,transparency, liquid metal, watermarks etc to achieve a clean modern feel.
Brand positioning/personality :
- As a brand we want to position ourselves as pioneering in the modern sense of the word, reflected in the use of sharp clean lines that reinforce our gravitas . The community of consultants we work with are performance technologists, and business management/performance mangement/change management specialists. Font we likehttp://new.myfonts.com/fonts/paratype/magistral/