Honda SUT Concept

2004 North American International Auto Show

January 2004

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Honda’s lineup has always lacked a pickup truck and the SUT Concept unveiled in Detroit shows Honda is planning to change that. Scheduled for introduction in 2005, the production SUT (for sport-utility truck) will be based on Honda's Global Light Truck Platform and will be produced by Honda Canada Manufacturing in Alliston, Ontario. The concept hints strongly at the production model; thus, we can expect to see the concept’s SUV-style interior with seating for five, a five-foot cargo bed, a reinforced unibody chassis, a four-wheel independent suspension, and an all-aluminum VTEC V-6 engine coupled with an electronically controlled four-wheel-drive system. When designing the SUT, Honda concentrated on active young fathers, or “cool dads,” who mix work, family, and play, as well as Honda’s full array of products, including motorcycles, ATVs, personal watercraft, marine engines, and power equipment. According to Honda, the SUT’s styling theme is "billet machined aluminum," which is meant to relay the idea that it was machined from a single block of metal.