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Colloquial Icelandic by Daisy Neijmann
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Colloquial Scottish Gaelic by Katie Graham & Katherine M. Spandaro
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Colloquial Spanish of Latin America, 2nd Edition by Roberto Rodriguez-Saona
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Guy Cook, University of Reading, THE DISCOURSE OF ADVERTISING,
Second Edition
The second-edition of The Discourse of Advertising has been
substantially revised and includes new material from advertisements
for Philips, Wonderbra, Wrigleys and others. Cook argues that
advertisements are always engaged in a complex interaction with the
texts around them-music and images-and the people who make and
experience them.
Routledge September 2001 272 pp
Hb: 0415234549: $80.00 �50.00
Pb: 0415234557: $25.95 �15.99
1. Introduction: The Genre of the Advertisement
2. Substance and Surroundings
3. Pictures, Music, Speech and Writing Chapter
4. Language and Paralanguage
5. Words and Phrases
6. Prosody Parallelism Poetry
7. Connected Text
8. Narrative Voices
9. Ways of Hearing
10.Conclusion: The Genre of Advertisement