Tuesday, March 6, 2012

BEA as well as
Reed as an organization present webinars with some frequency, but seldom on
a subject or topic that impacts my responsibilities. I do not
use this space and or take advantage of your attention for anything that is not
newsworthy in relation to BEA or the publishing industry. I am not going all ‘soft-sell’ here,
but I am plugging our Google+ webinar because I am interested in learning more
about Google+ and genuinely look forward participating in this webinar because this
is going to make a difference in how BEA interacts with our varied audiences
going forward.

The reason I see
this being important for people who frequent this space is based on a
conversation with a good friend in the industry who is a senior marketing exec for
one of the big 6 publishers. Our lunch
was as much about catching up, hear how his family is doing, ect… but I depend
on his opinion (and many others) to make sure BEA’s shifts and strategies will continue to serve BEA's exhibitors and attendees. I also depend on this feedback to hear what is going on in his
world as major publisher, what is good – where is there opportunity and what is becoming
irrelevant. The biggest take away I got
from talking with him, other than the smile of enjoying lunch with a friend,
was the biggest change he is dealing with as a publisher is how books are being marketed. There are more opportunities than ever before
through the internet. These opportunities are cheap, allow for
experimentation and can be highly targeted. That is why I see our Google+ webinar as news
and a valuable use of my time or yours. The opportunities for marketing are growing to
be limitless but the infrastructure for delivering your messages and connecting
will be places that we know like Facebook, Twitter and new ones like Pinterest
and Google+ are going to be just as critical – so get on board or get out of
the way, things are only going to go faster and I want to make sure I can intelligently use the options that are out there.

March 15, 2012: 1:00 pm to 2:00 pm ESTGoogle+: Get On Board! Tips, Tactics & Applications for
Authors & Publishers Best Practices for the Book Industry
Sign up for this live
interactive Webinar for only $25!

Lynette
Young, CEO of Purple Stripe Productions and one of the 50 Most Followed
Women of Google+Speaker

Ellen Gerstein, Director of Marketing in the
Professional/Trade division at John Wiley & SonsSpeaker

Launched on June 28,
2011, Google+ is the latest attempt at social net­work­ing with approximately
100 million users and is now con­sid­ered a 'Big Five' social net­work. With
fea­tures such as 10-person video chats called Hang­outs, the abil­ity to
arrange con­tacts in Cir­cles, and rich mul­ti­me­dia pub­lish­ing
oppor­tu­ni­ties with pho­tos, videos, and text makes Google+ the hottest place
to be to get found quickly online.

This one-hour Webinar will focus on
the vital pieces of Google+-giving some tips & tricks, and sharing what
other members of the industry are doing to stake their claim on this social
network. Targeted to members of the book industry, this webinar will give
publishers and authors new ways to build relationships with readers, new ways to
build lists, and more. You'll learn how to establish a presence on Google+ or get tips & tricks to expand your presence of
Google+. Learn
more here.

This Live Webinar is 60
minutes with an exclusive interactive 15 minute Q&A period at the
end.

Sign up for this live interactive Webinar for only
$25!

Please Note: You will need to
create a ProLibraries account in order to register for this
Webinar - there is no cost to create an account.