Sale and Purchase

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Tuesday, April 12, 2011

This probably comes as little surprise, but the Volkswagen New Beetle was the vehicle with the highest proportion of female buyers in the US in 2010, according to research by industry analyst TrueCar.

In total, 60.6 percent of Americans who purchased the car with the flower vase last year were women, putting it ahead of the Nissan Rogue (56.3 percent) and the Volkswagen Eos (55.3 percent) as the vehicle with the lowest percentage of male buyers.
Other vehicles inside the top 20 for women included the Honda CR-V, Toyota Yaris, Mazda CX-7, Subaru Forester and Chrysler PT Cruiser.
Meanwhile, the Porsche 911 was the vehicle with the highest proportion of male buyers in the US, with 87.9 percent of purchasers bubbling over with testosterone.

The GMC Sierra (87.4 percent) and the Chevrolet Corvette (86.7 percent) were close behind, and TrueCar vice president of industry trends and insights, Jesse Toprak, said the research reinforced the knowledge that there were some obvious correlations between gender and vehicle preference.

“The study shows that women car buyers are more cost conscious and purchased fuel efficient vehicles while male buyers were completely the opposite, purchasing vehicles that were either big and brawny, like a large truck, or chose a high-priced, high-performance vehicle,” Mr Toprak said.

From a brand perspective, MINI had the highest proportion of female buyers in 2010 with 47.9 percent (and subsequently the lowest proportion of male buyers).
Kia, Honda, Nissan and Subaru were also among the most popular brands for women to purchase.
The men took the role of writing the cheques for Ferraris, with 93.6 percent purchased by males in the US last year.