Macheso to use online stores to reach Diaspora

Sungura king Alick Macheso (pictured) will embrace technology to promote and market his forthcoming album, Tsoka Dzerwendo for his legion of followers in the Diaspora.

By Moses Mugugunyeki

The Madhawu-hitmaker said the only way his music could reach his fans outside Zimbabwe was through online stores.

“We are going to use online platforms to reach those outside Zimbabwe,” he said. “Technology is good and sometimes it is bad, but we will embrace it to market and sell our latest album.”

Macheso, who is the Zimbabwe Red Cross Society’s (ZRCS) humanitarian ambassador, said circumstances beyond his control caused the delay in coming up with a new project.

“I have been working on this new album for some time because I did not want to give people a half-baked product,” Macheso said.

The six-track album will be released on March 21, with the album launch slated three days later at the Harare International Conference Centre.

“We hope people will desist from buying pirated CDs because proceeds from the original CD will go towards humanitarian work,” Macheso said.

ZRCS and Nash Paints, who have partnered Macheso throughout the production of the album, will help distribute the album across the country.

“Our offices and 40 000 Red Cross volunteers across the country will take part in the distribution and marketing of the album across the country,” said ZRCS secretary-general Maxwell Phiri.

“We came up with the price of a dollar after we noted that most of our humanitarian work was targeted at poor communities who can part ways with $1 to get an original CD.”

Nash Paints will also use its shops across the country to market the album.

Songs to look out to on the forthcoming album include Munyaradzi, Wandirangaridza and Nhai Baba.
Macheso has released several albums that include Zvinoda Kutendwa, Simbaradzo, Ndezvashe-Eh and Magariro.

hope fully it will come out now because it was to be released 4 years ago and fails each year. Some of the song in the album are already old as they were written 4 years ago and we played them from guy who recorded them wana studio dzemuhomwe. Last month I attended his show in Mabvuku on his Tsoka Dzerwendo outreach where he played the whole album twix there is nothing great to look forward for from this already rotten album