Programme Outlines

Our Target

Media creators are increasingly using scientific concepts in their work. Games, for instance, use ideas from physics, biology and mathematics. Multimedia artists are also learning to collaborate with scientists when producing their work. This ground-breaking new major is a response to this cutting-edge trend in the creative world.

This major emphasises lateral thinking and understanding across professions to prepare graduates for an increasingly interdependent and integrated world. Students use technology as an artistic medium, generating learning in a progressive and interdisciplinary context that bridges art, science, technology and the humanities. The curriculum encourages creative and critical thinking in the domain of digital content, together with the successful expression of a socially engaged personal vision through various digital media formats. Graduates receive professional training in state-of-the-art facilities to prepare them for future careers in the use of art, science and technology in the creative industries, innovative education and cultural management.

This major is especially designed for students who are not afraid to break down the barriers between the arts and the sciences.

Entrance Requirements for Direct/Non-JUPAS Applicants

For senior-year (Advanced Standing II) admission, applicants are normally expected to have completed an Associate Degree/Higher Diploma in a relevant discipline with a cumulative grade point average (CGPA) of ≥3.0 or an equivalent overall mark, or a credit award.

Portfolio Submission

Applicants may be invited to attend an interview and/or other assessment processes, as required, to gauge their creative potential. To facilitate the assessment of applications, all direct applicants for SCM programmes (1041/1042/1043/1044/1456A/1468A/1471A)are strongly encouraged to submit a portfolio of creative work via an on-line system to the School of Creative Media. Please refer to the School’s portfolio web page for the most current submission deadlines and specifications for the portfolio. Portfolio materials may include still photography, paintings/drawings, sculptures, musical compositions/performances, films/videos, software, multimedia productions, academic or creative writing, science projects or other forms of imaginative activity.

Consideration may be given to employment records, travel and other examples of life experience.

HKDSE students may apply for admission to first-year studies in this major (JS1044) or at the School of Creative Media (JS1041) and may select this major after one year of study.

What You Will Be Studying

After completing the School requirements, students study the major core courses to acquire basic knowledge of the history and theory of media art and achieve basic competence in a range of creative media including photography, sound, video, programming, electronics and installation.

Students also take basic courses in scientific thinking that have been especially designed to help creative professionals appreciate the scientific process. These courses cover basic physics, biology, chemistry and mathematical concepts and methods with an emphasis on scientific research/visualisation methods and the integration of art, science and culture.

Students are free to choose from a comprehensive list of elective courses from various areas such as animation, game, cinema and new media.

All students complete a Graduation Thesis, which can be a creative art project. Optional internship programmes are also in place for students who want to gain professional experience before they graduate. Throughout their studies, students have regular exposure to world-class artists and creative media professionals who visit SCM as guests or artists-in-residence.

Students can also take free electives or minor(s) according to their personal or career interests to fulfil the credit requirement for graduation. A strong Student Advising Scheme is in place to provide essential guidance and mentoring to students as part of their study plan.

Curriculum

For details about the curriculum structure of the programme, please visit the 'Undergraduate Catalogue' (Note: The catalogue for the 2017 cohort is for reference only. The 2018 catalogue will be published around July 2018.)

Start Your Career Here

Graduates will be prepared to become creative artists and content providers for the games industry, animation, TV and digital media broadcasting, cinema, photography, web design, software development and the contemporary arts. They may also choose to join the quickly advancing interactive media industry connected to advertising, exhibition and trade shows, or the emerging field of computer imaging for the health and science professions. Graduates will be equipped to become key players in those areas that call for a close dialogue between art, science and culture.

Student Exchange/Internship

The School offers students semester-long exchange study opportunities in mainland China at institutions such as the prestigious Peking University and China Academy of Fine Arts in Beijing, in other parts of Asia such as Japan, Malaysia, South Korea and Taiwan, and in European countries where the art and creative industries play a strong role with rich diversity, such as Finland, Hungary, Ireland and Switzerland. Students also have the chance to study in a choice of over 130 other partner institutions of the University. The School also encourages students to join overseas summer study programmes to gain broader perspectives on and knowledge of the international media art scenes.

The internship programme complements the SCM curricula in training a new generation of interdisciplinary artists and creative professionals fully prepared for the exciting challenges of the fast-growing creative industries. In addition to gaining first-hand industry experience, students establish friendships and networks for future work. A broad variety of local and overseas creative media internship opportunities (such as graphic/webpage/multimedia design, game design, animation, photography, music/film/video production, tv/radio broadcasting, app/software development, art administration and art direction) are available.

Did You Know?

The School encourages students to join media art competitions and festivals locally and internationally. Our students and alumni have participated in many competitions that have resulted in outstanding achievements such as the following:

Best New Director, the 36th Hong Kong Film Awards, 2017

Grand Prix, the 12th Osaka Asian Film Festival, 2017

Best New Director, the 11th Hong Kong Film Directors Guild Awards, 2016

Best Director and Best Screenplay, the 23rd Hong Kong Film Critics Society Awards, 2016