Business Tools and Professional Practices for Artists

Featured Artist Interview – Genevieve Hastings

Tell us about your artwork, medium, style, subject matter, etc.
I’m an installation artist. I build spaces that participants can interact with. I build architectural environments that often incorporate sound, video or scent.

What are your biggest challenges in creating art?The scale of my work tends to be a challenge. The design always takes longer than the fabrication or construction. The design has to take into account transportation, logistics and eventual storage.

What is a day of working like in your studio/creative space? Do you have any rituals that help you get motivated or in “the zone”?I always begin my day in the studio by looking at my reference materials. This generally includes highlighting passages from books and articles or notes jotted from a podcast. Many days I primarily do research and writing, otherwise I am constructing and fabricating with wood saws and other power tools. Then there are days where I am glued to my computer, editing audio or combing through archives of old video footage.

When you are in need of inspiration are there particular things you read, listen to, look at or do to help find that idea or fuel your work?I love libraries. I’m lucky to live near the Martin Luther King Junior Library in San Jose. They have an incredible art section.

Music is always present when I’m working. I love The Books as well as Ali Farka Toure, Bob Dylan, traditional IRISH ballads and of course “Cactus” by the Pixies.

Having a glass of wine and a great conversation with a friend is always inspiring.

Whispers to Marijke

What would people be surprised to learn about you?That I’m a single mother of a super bright, very creative, wild boy and I love Star Trek the Next Generation.

What advice would you give others just beginning their creative careers?
Be curious. One of my favorite pastimes is visiting the library going through stacks of Art Books. I’ve discovered more artists that way than in my years of schooling or visiting art galleries.

Foster relationships with the wonderful artists in your community. Be professional. Meet deadlines and above all communicate.