Irn-Bru

At the heart of the games

The challenge

Outperform bigger spenders such as Virgin, Emirates and BP and become the most memorable sponsor of Glasgow 2014.

The bold idea

The BRU Store. We transformed seven shipping containers into the first ever IRN-BRU branded destination, where visitors could enjoy a cold BRU, learn about the brand, buy exclusive merchandise and even take a selfie with a Games medal winner. It was the heartbeat of the games.

We can do this for you too.We love working with brands that want to outsmart their competitors. If that sounds like you, let's talk.