Starbucks customers furious about new rewards program
Starbucks Rewards program will change from a 1 star per visit system to a 2 stars per dollar spent system. In order to receive a perk, customers will have to reach 300 stars first, and then 125 stars thereafter.Starbucks is changing its rewards program, and people are not happy about it.
The company announced Monday that starting in April, customers will no longer receive one point or "star" per visit. Instead, patrons will receive two stars for each dollar spent. What's the problem with that? Well, Starbucks is also changing how "gold" status and perks are calculated.

Right now, customers receive gold status once they've earned 30 stars in a year. That's loosely equivalent to visiting Starbucks 30 times, if you don't get any bonus points along the way.

Gold members get a free food or beverage product after 12 stars.

But when the new points system launches, customers will have to earn 300 stars -- or spend close to $150 -- to reach gold status.

After that, they will need 125 stars (the equivalent to spending about $63) in exchange for a free item.

@Starbucks This loyal customer is beyond angry - cut rewards for everyone averaging under $5.20 and claim it's a response to OUR requests?!

— lake county democrat (@lakecountydem) February 22, 2016
This will be the most significant change to Starbucks' rewards program since its launch in 2009. A Starbucks (SBUX) spokeswoman told CNNMoney that the company is aware of the reactions on social media and is "always listening to customer feedback."

Starbucks will multiply the points for existing customers by 11 when the new calculations go into effect in April.

Starbucks customers must be the whiniest cunts on the planet. Waaah, they used a red cup for Christmas, waaah they don't give me free coffee fast enough.......just go somewhere else if you don't like it.

Cost me $2.50 for a medium cup of black coffee at SB. And that's after waiting forever while the minimum wage workers pointed towards their tip jars. They can stuff their points program up their steam press.

Starbucks customers furious about new rewards program
Starbucks Rewards program will change from a 1 star per visit system to a 2 stars per dollar spent system. In order to receive a perk, customers will have to reach 300 stars first, and then 125 stars thereafter.Starbucks is changing its rewards program, and people are not happy about it.
The company announced Monday that starting in April, customers will no longer receive one point or "star" per visit. Instead, patrons will receive two stars for each dollar spent. What's the problem with that? Well, Starbucks is also changing how "gold" status and perks are calculated.

Right now, customers receive gold status once they've earned 30 stars in a year. That's loosely equivalent to visiting Starbucks 30 times, if you don't get any bonus points along the way.

Gold members get a free food or beverage product after 12 stars.

But when the new points system launches, customers will have to earn 300 stars -- or spend close to $150 -- to reach gold status.

After that, they will need 125 stars (the equivalent to spending about $63) in exchange for a free item.

@Starbucks This loyal customer is beyond angry - cut rewards for everyone averaging under $5.20 and claim it's a response to OUR requests?!

— lake county democrat (@lakecountydem) February 22, 2016
This will be the most significant change to Starbucks' rewards program since its launch in 2009. A Starbucks (SBUX) spokeswoman told CNNMoney that the company is aware of the reactions on social media and is "always listening to customer feedback."

Starbucks will multiply the points for existing customers by 11 when the new calculations go into effect in April.