According to the state news agencyXinhua, the trend started in July in the city of Wenzhou when pictures of a small child in a watermelon suit appeared online. Others then followed as parents tried to outdo each other with elaborate watermelon designs.

Watermelon armour, watermelon bikinis and hula-style outfits have all made an appearance online.

Users of social media sites have embraced the idea that the fruit’s refreshing qualities when eaten could also be effective when used as an outfit.

However experts have said it is not a good idea to wear a watermelon suit for extended periods. A dermatologist told People’s Daily, that although few people are allergic to watermelon, sensitive baby skin could become irritated.