The E-cigarette market in the US is witnessing changes in lifestyle and preferences among people across the globe. The introduction of e-cigarettes in the Tobacco industry has increased their adoption by many smokers, especially among those who want to quit smoking tobacco but would like to continue vaping.

However, the adoption of e-cigarettes by middle-school children in the country has increased to 1.8 million in 2012. This in turn has led to criticism of e-cigarettes in the country. However, the market is expected to witness huge growth in the demand for e-cigarettes from end-users due to changes in their taste and preferences during the forecast period.

According to the report, the E-cigarette market in the US is driven by many growth factors, of which the increased desire among consumers to quit smoking tobacco is the major. An increasing number of deaths caused by smoking-related cancer has propelled people to stop smoking traditional cigarettes. This has increased the adoption of e-cigarettes among smokers in the US.

Further, the report states that despite the several drivers, the E-cigarette market in the US is confronted by certain growth inhibitors. One such major challenge is stringent government regulations and standards. Recently, the US FDA has imposed regulations that ban the sale of e-cigarettes to people under the age of 18.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.