While I may not agree everything Amazon does, I think Amazon has created a level playing field for a whole set of new content creators. In that sense, in future – it will serve new content creators better and lead to more innovation. Existing publishers can never do that. I also agree with the ebook pricing argument from Amazon. Also, as a customer of Amazon – they have my goodwill and trust. I cannot say the same of any other traditional publisher(with the exception of O Reilly – who are very non traditional also). Thus, I believe – from the past record – Amazon will continue to innovate and serve its content creators and customers better than existing publishers