Allsteel NeoCon 2016Chicago, IL

For Allsteel’s 2016 Neocon space, the customer experience is a tightly choreographed journey around the concept of turning insights into action. Allsteel realizes that insights without action are meaningless, so their launching of an exhaustive global research review around knowledge worker productivity necessitated physical manifestations of the insights presented in the study. The ultimate goal of the design of the space is for the research to be presented in such a relevant and compelling way that customers will be able to see themselves in the space, and will want to work in the settings.