4 Ways Experts Use Twitter for Marketing

So you’ve spent a good amount of time mastering Twitter, and you’ve become decent (or even good!) at attracting followers and engaging them with your pithy and clever 140-word messages. But do you feel like you’ve plateaued in terms of what you know how to engage your followers and/or draw new people in?

If so – fear not! Instead, check out the list below. It contains 4 ways that experts use Twitter to both help grow their businesses and maintain good relationships with the customers they already have.

1. Engage with other experts.

One of the smartest things you can do on Twitter to boost your reputation is interact with other Twitter experts. If you’re first starting out, find someone who is popular on Twitter in your same field, or who has the same audience you do (or hope to). Then, observe how they interact with people, what they post, and how they engage others.

You should also interact with them as well – tweeting at them, favoriting posts, and posting content they might find engaging. If you get noticed by this expert, you might be retweeted or mentioned, which will not only get you a whole bunch of new attention but also help build your credibility on the site. Twitter experts tend to help build each other’s popularity by interacting with one another.

2. Offer Deals Exclusively to Followers

It’s great to Tweet interesting and relevant pieces of information on Twitter – but if you want to convert potential customers to paying customers, you’re going to want to offer them deals (or special opportunities). A great way to both boost your business and get more followers at the same time is by offering specials only to people who follow you on Twitter. Not only will people jump at the special deals you share, but they will also want to follow you on Twitter to make sure they don’t miss any you offer in the future.

3. Make your brand shine through.

One of the things that Twitter experts are best at is communicating their brand and aesthetic (or creating one) via Twitter. When you Tweet, make sure every single message you send and every word you write is in sync with the company that you are and the voice that you use. Followers should be able to recognize a Tweet from you without even seeing your Twitter handle first. Building a very strong, specific identity and voice helps create brand awareness on Twitter and beyond.

4. Write quality content.

This one seems pretty straightforward, but the best and most important way to be considered an expert on Twitter is to write expert-quality content. First, and most importantly, your tweets should be grammatically correct without spelling errors (unless they are intentional, of course.) Then, you should offer facts and information that are well researched and don’t contain erroneous information.

Finally, you should only Tweet to your followers with relevant, interesting information that will engage them and make them want to hear more from you. Tweeting just to tweet is pointless for anyone. Make sure that every message you send out ups your credibility and encourages people to want to be engaged with you.

Posted by Maryam Taheri

Like a true San Franciscan, Maryam has a passion for dogs and the Giants. She heads up Content Marketing at creativemarket.com where she writes about all things creative. You can find her on twitter at @caracaleo.