How To Draft A Welcome Email That Actually Gets Read

When a site visitor subscribes to your dsSearchAgent mapping IDX, they get a custom welcome email. This is an opportunity for you to confirm their registration, and make a good first impression with your new contact.

All IDX registration emails are fully customizable which means you can add your contact information, logo and/or full HTML editing for advanced branding purposes. But, it’s also best not to get too carried away… Sometimes, simpler is better.

Here’s a great example of a welcome email from Real Estate Agent Jay Thompson: (republished with permission of course)

Thank you for registering on our Phoenix Area Home Search!

We promise not to bug you about buying or selling a home. But if you have ANY questions — about homes you see, how to use the search system, or anything else, please don’t hesitate to contact us! We are here to help whenever you’re ready.

You may be contacted by a Thompson’s Realty agent shortly after registering. This is not to “hard sell” you on buying or listing a home. That’s not how we roll. We just want you to have an agent to help you if you need it.

Regards,

[Contact Info Here]

To unsubscribe from these emails, click here.

Friendly and straight to the point. Don’t you think?

Elements of an Effective Welcome Email:

Welcome and thank your new registrant. Confirm their registration to your new IDX. Let them know that you’re there to help answer any questions that they might have (now or later) about how to use the IDX tool, or questions about any specific properties. Be brief, but be welcoming.

Let them know what to do next. Kind of like saying “now that you’ve registered, here’s what you can do…” You’re simply restating the value behind what they can do with their new home search tool. This is an effective way to remind them and encourage them to actually use the IDX.

Let them know what they can expect moving forward. “You might be contacted by an Agent, but only to see how/if we can help…” This sets the tone for what happens next. It’s a very subtle, but effective way to guide the conversation forward.

How do you do it?

Are you using a custom welcome email that gets sent out to new IDX registrants on your site? What do you say? Is it long and detailed, or short and simple?

The comments are yours…

4 Comments

I completely agree with you here.Well drafted e-mail can drive more attention when you sending it to other party.It shows how well mannered and passionate you about business.Everything should be clear and understandable there.Great idea to share.

This is what I use…. I’d appreciate some constructive criticism. I like Jay’s saying someone may contact you and I might use that too.

Thanks for registering at my website at http://hometeamNJ.com/search
1. My website has every Listing from every agent in Trend MLS… and no advertisements.
2. You should “save” your search to receive new listings by email as they hit the market.
3. Read this stuff, it might be helpful…. http://hometeamnj.com/blog
4. I’ll email my monthly newsletter… keep an eye open for it.
5. There is no fee for my service, the seller pays my commission….. I only ask for your loyalty.
6. Before showing you homes, you’ll need to get prequalified for a mortgage…there’s no charge and I’ll help you do it, just let me know when you’re ready.
7. Ask me Questions… I’m here to help you buy a home, so don’t hesitate to call or email me….856-374-2800 x106 or joemonte@hometeamNJ.com
OK…… send me an email now… How did you find my site? What are you looking for? What’s the most important thing on your mind right now?
Thanks,Joe———————————Joe Montenigro, REMAX Home TeamBroker, GRI 856-374-2800 x106Serving Glo Twp, Wash Twp & Southern NJRead my Blog at http://hometeamNJ.com/blog Meet me at http://www.facebook.com/JoeMontenigroREMAX