A very common problem is [mainstream media] blogs that don’t link out enough to other sites, especially to other blogs. Building links across the Internet is, I believe, the core function of blogs. Without links, you have an online journal — not a blog.

About Cybersoc

I'm an internationally recognised leader in the delivery of strategically aligned digital and social media propositions. I draw upon a broad range of professional experiences, spanning 15 years in the industry, to produce insights led, creative solutions for clients focused on seizing the opportunities of tomorrow.

I've had a variety of roles over the years, including senior positions at the BBC and several highly regarded PR and Marketing agencies. I've also been a Visiting Fellow of Journalism at City University (London) and of Stanford's Cyberlaw Program.

I hold an MA in Sociology, MPhil in Communication Studies and Pg Dip in Law.

I'm currently available for freelance assignments and am in the process of setting up my own Collective of like-minded practitioners, Stradigal.