Education by Reporting

Everybody has probably seen or heard of GoPro, the company that built a huge ecosystem and cult following of sports film-making gear. Many viral videos of extreme sports have further fueled the demand for more action cameras, especially since GoPro’s aren’t exactly cheap. Even more so as VR and 360 videos become more popular.

MOFILY, founded in 2014, has already released what they claim is the world’s smallest waterproof wearable camera YoCam. They also have a charging dock for the new USB C Macbook Pro.

This year at AppWorks Demo Day 14 MOFILY announced a new 360º camera (not on their website yet). Features include better image stitching for the two 4k 180º images, wireless streaming (high compression available for slow connections), and high mobility.

It seems MOFILY is once again aiming for a low price (~<$200 USD), which would place them well under the price needed to achieve full 360º with GoPro (often over $1000 for multiple cameras) or Kodak (~$400). This makes it very competitive if they can deliver on a product at the promised quality.