Monday, February 20, 2012

eBook Distribution the Bookhitch Way

Today’s technologies are reshaping the publishing landscape with eBook sales expecting to rise to $36 billion in 2015. New companies have emerged on the scene offering various eBook services, but the business model still mimics the system set-up for print books by utilizing a middleman in the distribution channel. In an earlier blog, we asked the question, “Why shouldn’t the publisher just use a service to sell its downloaded books, and keep that distribution margin?” Or, publishers and authors can offer direct-to-reader distribution by selling titles from their own websites.

One viable option is to list titles on a book portal such as bookhitch.com, which was conceived primarily as a sales funnel to direct the profits into the pockets of publishers and authors. The comparison chart below gives a visual explanation of how monies are divided in the traditional distribution model verses the bookhitch model.

About Me

Grogg's Blogs will host a discussion on various topics in the media distribution industry. The blog will include new trends to watch, offer information and solutions on issues surrounding digital printing and manufacturing, and be open to comments from our audience.