South African firms must adapt and adopt innovation as policy

20 January 2016

If there is one thing the economic and political uncertainty of the past six years has taught South African companies, it is that returning to the "business as usual" of bygone years is no longer an option. With the major challenges facing our country and indeed, our planet, companies have had to innovate and take on more risk if they wish to remain competitive. In the year ahead, this trend is set to continue — and companies may even need to change their business models dramatically as they seek new opportunities for growth in a fast-changing world.