Over time, our social media profiles can get stale—the imagery you used on your profile pictures or cover photos last year might no longer represent the real you. You may have updated your bio on one channel, but forgotten it somewhere else. But one of the great things about sprucing up your social media is that it’s a great opportunity to take control of your online brand and image without taking up a bunch of your time.

Focus

Everyone wants to be everywhere, posting great native content to every social platform all day every day. But without a dedicated social media team on your side, it can be hard to find the time to cover all those social networks while still finding the time to pursue your dreams and passions.

So this year, pick just the one or two social networks where you’re getting the most engagement and double down on them! Instead of trying to be everywhere, focus on the areas where you’re finding the most success and try not to get distracted by the other networks. Haven’t signed into Twitter for a year? Haven’t posted to Instagram in months? Either make those accounts private or use a service like IFTTT (it stands for “If This Then That”) to automatically post to those channels you can’t sign into every day using content from the social networks you have the time and energy to focus on.

Smile

Your profile picture on social media is often people’s first impression of the real you, so make it a good one. This year, though, don’t just get a good photo of yourself—show us some teeth!

To find the effect of smiling on audiences, a neuroscientist named Andrew Newberg, M.D., completed a study where people were shown different symbols and then rated their emotional responses. In a 2012 interview with Salon, Newberg revealed that “the symbol that was rated with the highest positive emotional content was the smiley face.”

Once you’ve got a great pic of yourself smiling, update your profile images everywhere you can! Having the same picture on Twitter, Instagram, Facebook, Periscope, Snapchat, and anywhere else you post content will help people to quickly and immediately associate that picture with your online persona or brand.

And before you get ahead of me—I know! Smiling isn’t always the easiest or most comfortable thing for everyone to do. My smile is something I’ve struggled with too, because my teeth aren’t the straightest. That’s why after some research my wife and I discovered Invisalign® clear aligners, which have the most advanced teeth straightening technology in the world. The fact that Invisalign treatment is discreet and clear was huge for me, because it means I can straighten my teeth without having to show off a set of braces on national television! So this year I’m going to be straightening my teeth, and smiling a LOT more on social—look out!

Consistency

When sprucing up your social media, make sure you’re creating a consistent look and feel across your different social channels. This means that not only are you making sure your profile pictures are the same everywhere, but that you’re also using the same image as your cover image on channels where that’s allowed, like Twitter, Facebook and YouTube.

Once you’ve got the imagery right, then drill down into your bio. Are you using the same bio across social media channels? Having one good, short and concise bio that you use everywhere will ensure you’re hitting all the points you need.

Another thing to look out for is the link you’re allowed to use in some places. Double check and make sure it’s pointing to the site for your current homepage, business, or portfolio! You may have changed it to a different link at some point last year and have since totally forgotten about it.

I hope these accomplishable goals will give you a self-esteem boost while you tackle the bigger fish!

New Years is an important time to take a step back for some self-reflection. This year, my family and my company are taking our biggest journey yet–launching our own TV talk show, the Never Settle Show. When my wife Nicole and I founded Mario Armstrong Media more than a decade ago, we always knew we’d one day have our own show, and this year we’ll see all that hard work pay off.

But between running a company with my wife and raising our son, Christopher, there’s been a lot to juggle and a lot of ups and downs. That’s why today I’m going to share my family’s five guiding principles that we’ll be using in 2017. This year, forget resolutions that are abandoned in a few weeks. Instead invest energy in strategies for real change that will move your life forward in 2017!

I’ve had my Amazon Echo for a few weeks, and I’m loving it. If you haven’t already, check out this video where I show off how easy it is to enable hands free productivity with Alexa, the voice service by Amazon that powers the Echo smart speaker.

Having a great smile can be a huge boost to your self confidence and how others perceive you! It goes beyond influencing people in person, too. In this TODAY segment about Social Media Makeovers, I talk about why having a profile pic that shows off your smile can make a big difference.

Andrew Newberg, M.D., a neuroscientist, did a study where people were shown different symbols and then rated their emotional content. In a 2012 interview with Salon, he revealed that “the symbol that was rated with the highest positive emotional content was the smiley face. The painting of the Mona Lisa is one particular example of that feeling of calmness.”

Disclosure of Material Connection: Hey readers, this is a “sponsored post.” The company who sponsored it compensated me via a cash payment, gift, or something else of value to write it. Regardless, I only recommend products or services I believe will be good for my readers.

I recently got to visit Capital One’s brand new flagship location in NYC. It was a great experience!

I got to check out an incredible piano performance from Lang Lang, talked about the importance of food with Spike’s Chef Josh Capon, and enjoyed the delicious smell of Peet’s Coffee!

Want to visit yourself? Check out the new Capital One flagship at E. 14th and Broadway in Union Square.

Also watch: Snapchat Story: 3 Things I Got from the new Capital One NYC Flagship

Disclosure of Material Connection: Hey readers, this is a “sponsored post.” The company who sponsored it compensated me via a cash payment, gift, or something else of value to write it. Regardless, I only recommend products or services I believe will be good for my readers.

I am an Invisalign ® brand spokesperson and all opinions expressed are my own. Full disclosure. Over time, our social media profiles can get stale—the imagery you used on your profile pictures or cover photos last year might no longer represent the real you. You may have updated your bio on one channel, but forgotten it somewhere […]