Ben Grylewicz

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Spotted around the media universe

W+K Goes to Mardi Gras for TurboTax - Posted January 5, 2015
Just over a year ago, Wieden + Kennedy launched its first campaign for TurboTax. Twelve months later, "It's Amazing What You're Capable Of" is still going strong, and the agency released part of a new batch of "New Year's in Mardi Gras"-themed ads as part of a series set to culminate... [GalleyCat]

W+K Sings 'Dadsong' for Old Spice - Posted November 24, 2014
W+K has a new spot for Old Spice's "#SmellcometoManhood" campaign entitled "Dadsong," a follow-up to to the goofy musical "Momsong," in which mothers lament Old Spice turning their sons into men while engaging in some pretty creepy behavior.
The follow-u... [GalleyCat]

W+K, Sony Focus on the Products - Posted November 11, 2014
Wieden+Kennedy's latest spot for Sony, titled "Script to Screen," has already earned more than a million YouTube views since its debut this weekend. But it's new to us, and it's the opening of the Fall edition of the brand's ongoing "Be Moved" campaign, which started during the Golden Globes in January... [GalleyCat]

W+K Brings LeBron, Cleveland 'Together' for Nike - Posted October 30, 2014
W+K has a new ad for Nike, promoting the launch of its new LEBRON 12 sneaker today with a celebration of LeBron James' return to Cleveland directed by the Malloy Brothers.
Yes, that's right: another LeBron James ad about the star's return to Cleveland. This follows on the heels of Translation's spot... [GalleyCat]

W+K Offers Cute Take on Modern Romance for Facebook - Posted October 22, 2014
W+K crafted a cute little 30-second broadcast spot for Facebook taking on the subject of modern romance in a promotion of Facebook Messenger.
Entitled "Say Love You Better," the spot shows a young couple attempting to bridge a long distance to communicate their love for each other. Beginning with a simple "I... [GalleyCat]

W+K Portland Goes Gatsby for Dodge - Posted October 6, 2014
The Dodge company, founded by the brothers Dodge as an auto parts supplier around the turn of the (last) century, first began making its own cars almost exactly 100 years ago.
To celebrate that centennial, W+K Portland has a new spot paying tribute to the Dodge brothers and the styles of their... [GalleyCat]

W+K and Drew Brees Interview a Robot for Old Spice - Posted September 18, 2014
Here's a long and unusual one from Wieden+Kennedy to promote client Old Spice.
The agency first introduced its "Mandroid" character in a couple of spots this summer, and he plays an even larger role in this one, which is ostensibly an "interview" on a retro sports talk show:
... [GalleyCat]

W+K Promotes Sony's Waterproof Phone with Underwater Apps - Posted August 20, 2014
W+K worked with Sony and development partners Motim and SoftFacade to create a series of apps promoting the Xperia Z1S' waterproof technology.
Several of the apps, including "Goldie" (featured above), "Plantimal," "Photo Lab," and "Sink Sunk," are designed to be used underwater. As you might have imagined, "Gold... [MediaJobsDaily]

W+K Taps Neymar for Nike - Posted August 19, 2014
With the world's biggest soccer star set to lace up his cleats again, W+K tapped Neymar Jr. for a new Nike spot promoting the brand's Hypervenom Phantom Boot worn by the Brazilian forward.
The 60-second spot, entitled "Mirrors," likens Neymar's speed and agility to playing with a field full of mirrors. As... [GalleyCat]

W+K Portland Helps Craig Robinson Protect His Dodge Dart - Posted August 5, 2014
Amazingly, comedians Craig Robinson and Jake Johnson had yet to appear in any major films, shows or campaigns together before this week.
That all changed with the release of these inaugural clips in W+K Portland's new campaign for client Dodge. The theme is simple: no one can touch Robinson's new Dart --... [GalleyCat]

W+K Gets Animated in 'Short Film' for Nike - Posted June 9, 2014
Back in April, we covered "Winner Stays," part of W+K's "Risk Everything" campaign for Nike, which feature some of the world's best soccer talent and clocked in at over four minutes long. Now, with only three days to go until the 2014 World Cup kicks off, W+K is back ... [GalleyCat]

W+K Presents the User-Generated Content Version of Coke's 'AHH Effect' - Posted May 21, 2014
As the season finale of any major show approaches, advertising agencies and brands gather together around their chai teas, complicated brownies and erasable markers to determine how they can collectively take advantage of the ratings spike to come.
Coca-Cola figured out a way to win during the season finale of 'American Idol':... [GalleyCat]

W+K Taps World's Soccer Talent in 'Winner Stays' for Nike - Posted April 25, 2014
W+K Portland went all out in getting celebrity talent for "Winner Stays" the latest iteration of their "Risk Everything"campaign for Nike.
The 4:12 film plays off the idea of pretending to be your favorite star players while playing a pickup game with friends. "Winner stays" says one side of one such pickup... [GalleyCat]

W+K, Maxwell House Shoot for Good, Not Great - Posted April 16, 2014
In a world with Starbucks at every corner and small, fancy artisinal coffee shops sprouting up everywhere, it would be counterproductive for an instant coffee brand to try to compete. So W+K starts a different conversation for Maxwell House, asking, "Whatever happened to good?"
The new "Say Good Morning to a Good... [GalleyCat]

W+K, 180LA Invite the World to Rio for Coke and Pepsi - Posted April 3, 2014
The 2014 World Cup is coming to every continent but Westeros--and W+K Sao Paulo would like to remind us, on behalf of client Coca-Cola, what an international event it will be with the "One World, One Game" campaign.
The first spot in Coke's "largest-ever marketing campaign" series is a global tour of... [GalleyCat]

W+K Brings Back Terry Crews, Sans Shirt of Course, for Digital Effort - Posted March 17, 2014
W+K Portland have launched an campaign for Old Spice's new line of electric shavers and trimmers (price range: $50-80), and have enlisted the help of a familiar face to help launch the new products.
Current Brooklyn Nine-Nine star Terry Crews, who helped ... [GalleyCat]

W+K Portland Explores 'The 7 Wonders of Oregon' - Posted March 3, 2014
W+K Portland has a new campaign for the Oregon Tourism Commison, extolling the virtues of their home state with a video called "The 7 Wonders of Oregon."
The :60 anthem spot features all 7 "wonders of Oregon," attempting to "inspire active travelers looking for authentic experiences" with Oregon's natural landmarks. While Oregon's... [GalleyCat]

W+K Launches the Only Interactive Site Where Hair Plays Huey Lewis Songs - Posted February 18, 2014
W+K Portland has unveiled "The Power of Hair" for Old Spice, the "newest, never-been-done-before interactive digital experience."
The new site is an extension of W+K's "For Hair That Gets Results" campaign promoting Old Spice's new haircare and styling products, featuring the same anthropomorphic hair, and comes on ... [GalleyCat]

Old Spice: 'Anthropomorphic Hair Will Get You Laid' - Posted January 27, 2014
W+K Portland has been very, very busy for Old Spice. First it was body spray with the "Smellcome to Manhood" campaign aka "Mom Song." Then last week it was the triumphant return of Isaiah Mustafa and the "Interneterventions" surprise online campaign. Now, breaking the consistency of strange portmanteau puns i... [GalleyCat]

Let Us 'Join Together' for W+K's Celebration of Sony Artistry, Engineering - Posted January 13, 2014
If you were watching the Golden Globes last night, you may have caught the debut of W+K Portland's "Join Together" spot for Sony, which will run for the next six weeks.
The new work (perfectly set to The Who's "Join Together") celebrates Sony's longtime practice of joining a "steadfast passion for artistry... [GalleyCat]

P&G Returns to Celebrate Olympic Moms, Trip Babies, Push Children - Posted January 6, 2014
Is there anything more heartwarming than watching children of all ages fall over repeatedly?
From Proctor & Gamble and W+K comes "Pick Them Back Up," a new spot that's part of the "Thank You, Mom" campaign running during the length of the 2014 Winter Olympics in Sochi, Russia. If you'll recall, P&G... [GalleyCat]

W+K Launches First Campaign for TurboTax - Posted January 2, 2014
W+K again? Yes, and now it concerns W+K Portland's "It's Amazing What You're Capable Of" campaign for TurboTax with the launch ad, "The Year of You."
The spot marks the first creative work W+K have completed in partnership with TurboTax since nabbing AOR duties back in July. As you might expect from... [MediaJobsDaily]

W+K Launches First Campaign for TurboTax - Posted January 2, 2014
W+K again? Yes, and now it concerns W+K Portland's "It's Amazing What You're Capable Of" campaign for TurboTax with the launch ad, "The Year of You."
The spot marks the first creative work W+K have completed in partnership with TurboTax since nabbing AOR duties back in July. As you might expect from... [GalleyCat]

Dodge Durango Partners with Ron Burgundy, Because Everyone Loves Ron Burgundy - Posted October 7, 2013
Dodge and Paramount have joined forces in a co-branded campaign from W+K launching the new 2014 Dodge Durango featuring Ron Burgundy (of Anchorman and the upcoming Anchorman 2: The Legend Continues, but you already knew that).
The campaign, which spans television, print, digital and social medi... [GalleyCat]

Calvin 'Megatron' Johnson Goes Undercover at ESPN - Posted September 9, 2013
On the field, Calvin Johnson earns his "Megatron" nickname by dominating defenses with a robotic efficiency. He's bigger, faster, stronger, and at times, it looks like a Transformer is playing against humans. However, off the field, and more specifically, in the ESPN offices, Johnson uses his transformin... [GalleyCat]

NFL Season: Another Reason for Old Spice to Do Old Spice Things - Posted September 4, 2013
There's a very fine line between stupid funny and annoying, a line that Old Spice is willing to tightrope for miles and miles. Their "Unnecessary Freshness" campaign, created by W+K Portland, will hit screens starting Thursday night for the season opener. As you might expect, there will be plenty of shenanigans... [GalleyCat]

Nike Taps LeBron, Piqu , Bradley Cooper's Voice for 'Just Do It' 25th Anniversary - Posted August 21, 2013
At this point, Nike and AOR W+K are just showing off. Their latest spot, "Possibilities," is a fat, splashy kick-off to the 25th anniversary of its ubiquitous slogan, "Just Do It." These type of Nike ads have always had a mythical quality, compared to other sports brands - like certain BBDO... [GalleyCat]

Friday Odds and Ends - Posted June 28, 2013
-W+K Portland, Nike Basketball and Kevin Durant tell us why "Summer Is Serious" (above, credits after the jump).
-Speaking of Nike and basketball, the corporate giant continues its expansion of Converse stores, this time in San Francisco. ... [MediaJobsDaily]

Friday Odds and Ends - Posted June 28, 2013
-W+K Portland, Nike Basketball and Kevin Durant tell us why "Summer Is Serious" (above, credits after the jump).
-Speaking of Nike and basketball, the corporate giant continues its expansion of Converse stores, this time in San Francisco. ... [GalleyCat]

W+K, Oreo Relationship Concludes with 'Super Important Test' - Posted March 18, 2013
In case you were wondering, the domain name www.superimportanttest.com is no longer available, thanks to W+K and Oreo, who bring us, yes, a "Super Important Test," which as we imagine was the intention is hardly a test. You have two options (cookie or cream) and you're correct either way. Get it?
... [GalleyCat]

W+K Kickstarts Dodge Dart - Posted January 18, 2013
W+K's line of Dodge ads appeals to consumers with a distinct voice that separates the brand from most auto manufacturers hawking new models. By now, we all know the recipe: frenetic cuts, clean white text, VO that tries too hard to be cool, and the loop from "No C... [GalleyCat]

As We All Figured, Only Dikembe Mutombo Can Save the World - Posted November 26, 2012
W+K's ongoing work for Old Spice demanded one hell of a refresh and the agency thankfully obliges with this rather promising effort for the P&G brand, which stars beloved former NBA center, Dikembe Mutombo. Though long since retired, the man who could talk so much shit with... [GalleyCat]

Terry Crews Plays Music with His Muscles, Encourages Viewers to Do the Same for Old Spice - Posted August 28, 2012
Yes, one of the stars of The Expendables 2 (now playing in theaters everywhere) is back, flexing his impressively musical muscles for Old Spice and W+K.
In what we're being told is what's a "first-of-its-kind embeddable interactive experience," Muscle Music allows viewers to record their very own percussion-laden jam ses... [GalleyCat]