And, really, it’s not even that big of a deal. Like I said: Anyone paying even the slightest amount of attention to this stuff — say, dedicated customers — should’ve known this was coming. Zoli’s owner Jay Jerrier certainly hasn’t hid this inevitability from anyone. He has long been open about the fact that his pizza joint’s closing is a preemptive action. He’s explicitly stated on numerous occasions that his business will indeed go on, being pretty up front about the fact that he never really dug this initial location that much in the first place and that he’s perfectly happy with an excuse to switch things up. In fact, yesterday’s reveal even came with word that he’s closing in on a new home for Zoli’s in North Dallas.

Still, predictable as the sun’s rising, Dallasites decided that, with unveiling of the final date for this Zoli’s, now is the time for a collective freak-out.

At around 12:30 this afternoon, Jerrier posted the below image to his ever-transparent-about-operations Facebook account.

Jerrier, who also runs the Cane Rosso pizza chain and its five current locations across the region (with more coming, along with spots in Austin and Houston too), adds when pressed for more details that Zoli’s was outselling every location he operates today as of 1 p.m. He notes that these numbers include Cane Rosso’s flagship Deep Ellum location, which he describes as three times as big and twice as expensive.

“[I’m] surprised at the turnout,” Jerrier says. “We’ve been there for two-and-a-half years, and I guarantee Papa John’s down the street [usually] sells way more pizza than us.”

But should he really be surprised at this sudden outpouring of love? Please.

This is what Dallas does. We show up to support businesses on their way out, hoping no one noticed how our presence was absent when it actually could’ve done any good.

Can we talk for a second about just how fucked up this is? It’s really fucked up! As he happily pads his wallet — as previously noted, Zoli’s is not going out of business, just moving, and it’s gonna be totally fine — even Jerrier couldn’t help but see what we see in that photo he posted.

It’s the same story over and over again with these people, and it needs to be said: These people are the fucking worst. They’re nostalgia tourists who reap an almost sick cultural cache from telling their friends that they too were able to hop on a bandwagon at the last minute. If they weren’t, these supposedly revered places wouldn’t be going out of business.

But that’s what Dallas does. And, worse than pathetic, it’s just fucking tiresome at this point.

One of the most frequent criticisms lobbed at Dallas is that it doesn’t care about its own history. But that’s a total bullshit claim. Dallas loves its history — every bit as much as it loves dreaming about its future all doe-eyed.

What Dallas doesn’t bother itself with is the present.

Even when this unfortunate fact rears its head along with a slice or two of greasy, cheesy goodness, it’s fucking gross.

Pete is the founder, editor and president of Central Track. He is the former music editor of the Dallas Observer. His work has been published in The Daily Beast, Deadspin, LA Weekly, Village Voice, Spin Magazine, The Miami Herald and The Toronto Star, among other major publications. The Association of Alternative Newsweeklies has honored his long-form narrative writing and his blogging efforts alike. In 2009, NBCDFW.com named him one of the 25 Most Interesting People in DFW, a fact he remains all too eager to bring up at dinner parties.