It looks like Uber is gearing up to launch a family service to appeal to people with children, VentureBeat reports.

Uber Family service will reportedly provide its drivers with a child car seat, which the driver must set up before driving to pick up the passengers.

Only the highest-ranked drivers will be selected to drive families in New York. Since these passengers will get the best of the best drivers, Uber Family passengers will reportedly have to pay a $10 premium, in addition to the standard price.