People change positions, get promoted or move to other companies. Portada is here to tell you about it.

A significant development in the upcoming Unidos en el Sur de California (Freedom Communications) launch is the promotion of Orlando Ramirez as Publisher. Ramirez has served in various editing roles since joining The Press-Enterprise in 1995, including the last 10 years as editor of La Prensa. Tiffany O'Hare, a former employee of impreMedia's La Opinion, is Unidos' General Manager.

Frank Escobedo, publisher, The Brownsville Herald

AIM Media Texas announced the appointment of Frank Escobedo as Publisher at the The Brownsville Herald in Brownsville, Texas. In this new role, Escobedo will be responsible for The Brownsville Herald serving Brownsville and surrounding communities in Cameron County, El Nuevo Heraldo, the daily Spanish language newspaper based in Brownsville, Texas and serving Cameron and Hidalgo Counties, El Extra, the free, weekly Spanish language publication with distribution across the entire Rio Grande Valley and all related web sites and digital assets. Escobedo had served since November 2013 as General Manager, Hispanic Media, Southern California Region, for Freedom Communications, Inc (see related develpment above). with responsibility for Los Angeles, Orange, Riverside and San Bernardino Counties in California. In this role, he was directly responsible for the Spanish language publications La Prensa serving Riverside County and Excelsior serving Orange County. The combination of these two publications made them the largest single copy, free Hispanic publication in the U.S. In conjunction with the appointment of Escobedo, Daniel Cavazos will step down from his current role as publisher at The Brownsville Herald and El Nuevo Heraldo.

Jack Griffin will take over as CEO of Tribune Publishing, which publishes eight daily English-language newspapers, including the Los Angeles Times and the Chicago Tribune. Tribune Publishing also publishes Hispanic newspapers Hoy Los Angeles (daily) and Hoy Chicago (weekly) as well as El Sentinel in Fort Lauderdale. Los Angeles Times publisher Eddy Hartenstein will become chairman of Tribune Publishing. Griffin, a longtime media executive,had been consulting with the Tribune Company. Before that, he served as CEO of Time Inc., a job he lost in 2011 after just six months. Griffin also led Meredith Corporation.

FOX Deportes announced today that Carlos Sanchez, will join the company as Executive Vice President and General Manager. Sanchez will report to Jeff Krolik, President, FOX Sports Regional Networks. Sanchez joins FOX Deportes from Telemundo WNJU-TV in New York, where he served as President and General Manager, leading the station to multiple New York Emmy® Awards, including best “Evening Newscast” in 2012. In addition, Sanchez oversaw a major overhaul of the station’s content and technology, which included launching new weekend and morning newscasts and upgrading its facilities into a state-of-the-art studio, set, and control room.

Robin Torres recently was hired by the San Marcos Daily Recordas Advertising Consultant. Before that, Torres worked as National Advertising Sales Manager at the Rio Grande Valley Network (owned by AIM Texas). The San Marcos Daily Record is five-day daily newspaper published in San Marcos, Texas, in the afternoon on weekdays (Tuesday through Friday), and on Sunday mornings. It is owned by Moser Community Media, LLC.

Univision News has announced the appointment of Borja Echevarría de la Gándara (photo) as vice president, Digital. He will be based in Miami and report directly to Daniel Coronell, senior vice president and executive director of News at Univision. In his new role, he will direct strategy for Univision News’ digital platforms, including NoticiasUnivision.com and La Huella Digital, oversee the integration of digital and TV newsrooms and participate in all editorial meetings, helping to establish editorial strategy across all platforms. In addition, he will be charged with creating a state-of-the-art data journalism unit for Univision News. A veteran Spain journalist, Borja was recently deputy managing editor of El País. Upon graduating from Universidad Complutense de Madrid with a degree in Information Science, Echevarría de la Gándara began practicing journalism at Spain's El Mundo newspaper in 1995, moving up from reporter to online deputy editor in 2002. In 2007 he co-founded Soitu.es and in 2012, he became a Nieman-Berkman Fellow in Journalism Innovation at Harvard University.

Manuel Abud (photo) was named president and chief executive officer of Azteca America, effective immediately. In his role, Abud will lead the Azteca America broadcast network in the US and its newly created Station Group, managing over 25 local stations, and will report directly to Gustavo Guzmán, Senior ranking member of the Executive Committee and one of the founders of TV Azteca.Abud's leadership team will include Martin Breidsprecher, newly appointed COO, Court Stroud as EVP of Network Sales, and Enrique Pérez as EVP of Station Group.Prior to joining Azteca America, Abud was President of the Telemundo. He held senior leadership positions over his nearly 20-year media industry career: He was president and general manager of several TV stations, president and founder of Mun2, as well as President of CBS Telenoticias. A Native of Mexico City, Abud started his career in the Mexican media industry.

Carlos Hermosillo has joined Deportes Telemundo as a sportscaster and analyst. Hermosillo is the second highest scorer in Mexican soccer history. In addition to his play in the Mexican leagues and as a member of Mexico’s World Cup teams, Hermosillo also played in the U.S. for the Los Angeles Galaxy. Since retiring, he has served as director of Mexico’s National Commission of Physical Culture and Sports and pursued a career as a sports commentator. His will make his first appearance as a commentator for Deportes Telemundo on March 22 when the network televises Leon vs. Liga MX.

Fernando Gonzalez, who has been The Associated Press’ senior producer in Havana for the past 11 years, will begin a new role as regional video editor for Latin America. Gonzalez will lead AP’s video newsgathering operation as the news cooperative expands its video coverage across Latin America. “Fernando takes on this job at an exciting time for AP in Latin America as we strengthen our coverage there,” said Derl McCrudden, head of newsgathering for AP global video news. “He has a wealth of experience, having traveled and worked throughout the region for 20 years, much of it for AP. He is an outstanding leader and will help AP maintain its dominant position in the region.” Gonzalez, a native of Uruguay, will be based in Washington, D.C. Besides increasing the number of regional stories available to Latin American broadcasters, he will lead an operation that also serves the needs of AP’s wider network of global video customers.

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.