The company cracked open the cases of two unnamed CompactFlash cards, then photographed the innards.

While both use Samsung flash memory, and one a Lexar controller (the card with a Lexar controller is not a Lexar brand card, says the accompanying text), one shows poor solder joints and overall haphazard assembly, while the other looks properly put together.

The small selection of photographs provide a fascinating glimpse inside the media upon which most serious and pro digital SLR shooters initially store their work.