Cookies

How we use cookies and other methods for the collection of website usage data

By using the website www.ba.com and other online services, such as our mobile app, you agree that we can store and access cookies, IP addresses and use other methods in order to collect website usage data, and improve your online experience.

This can include information about your use of the website, the browser and device type you are accessing it from and where you are in the world (see 'How do we collect and use geo-location information?').

What are ‘cookies’?

Cookies are small files that are placed on your computer by websites that you visit or certain emails you open. They are widely used in order to make websites function properly, as well as to provide business and marketing information to the owners of the site.

For example:

Our cookies will remember your chosen language and country so that when you go to the website the pages are in that language and the departure airports are in that country.

If you're halfway through a booking our cookies will allow you to browse other areas of the website and then return back to your booking.

If you are accessing the site from a company which has a British Airways extranet, a cookie will also help us recognise which company you are from, so that you are taken to the appropriate extranet.

When do we use cookies?

British Airways uses cookies on ba.com for the following purposes:

Technical

Cookies are used for technical reasons to enable the efficient working of ba.com. For example, to:

balance website traffic to ensure our customers receive a consistent and reliable service

limit traffic to key parts of the website in order to maintain performance levels

store your acceptance of the Privacy Policy, cookies policy and website terms and conditions, without which access is not granted to ba.com

Ease of use

Cookies are used to enhance the ease of use of ba.com for customers. For example, to:

remember your language and country of choice and presenting relevant content

keep track of customers’ Executive Club number when you have logged in

remember your selected departure airport when booking a flight

Tracking

Cookies are used to gather statistics on how visitors use our site. For example, to:

gather feedback on customer satisfaction through our website survey

gain insight into how visitors use the website so that we can make improvements to its usability

Marketing

Cookies are used to enable us to present appropriate messages to you. For example, to:

allow ba.com to serve up different versions of a page for marketing purposes

control invitations on ba.com for instant credit card offers

allow third parties to display appropriate advertising and to track its effectiveness

display messages which offer a selection of products based on what you're viewing on ba.com, which are presented to you by our agency when you visit other selected websites. This is known as online behavioural advertising. For more information please see What is online behavioural advertising?

Please note though, that if you delete your cookies too, we'll no longer know that you've opted out, so the banners from our third-party will reappear when you visit other selected websites.

For more details on the cookies that operate on ba.com please go to More information about cookies used on ba.com.

How do I refuse or withdraw consent to the use of cookies?

You may refuse to accept cookies by altering the settings on your internet browser (for example Internet Explorer, Chrome and Firefox). Please note that if you choose not to permit cookies some areas of our website may not function properly or be accessible.

For further information about how to refuse cookies, please refer to your browser ‘help’ section or see www.allaboutcookies.org.

Please note though, that if you delete your cookies:

We will no longer know that you've opted out of online behavioural advertising, so the banners from our third-party advertisers will reappear when you visit other selected websites.

We will no longer automatically recognise that you have agreed to our Privacy Policy, cookies policy and website terms and conditions and will ask for confirmation of this along with your language and country preferences.

What is online behavioural advertising/ interest based advertising?

Online behavioural advertising (also known as interest-based advertising) is a way of serving advertisements on the websites you visit and making them more relevant to you and your interests.

Shared interests are grouped together based upon previous web browsing activity and web users are then served advertising which matches their shared interests. In this way, advertising can be made as relevant and useful as possible. Relevant ads can also be delivered based upon the website content you have just been viewing. This is known as ‘retargeting’.

Used to balance the load on BA's web site infrastructure. Expires at the end of your session.

BA_LOGON_PERSIST_COOKIE

Used to track if you are logged into the Executive Club on ba.com.

BA_INSTANT_CREDIT_COOKIE

Used to track interest in BA/3rd party products.

FS_DEPT_COUNTRY

Enables your browser to "remember" country of selected departure.

FS_DEPT_AIRPORT

Enables your browser to "remember" airport of selected departure.

depDate

Enables your browser to "remember" requested departure date.

retDate

Enables your browser to "remember" requested return date.

numberOfNights

Enables your browser to "remember" the number of nights selected for a hotel request.

BA_ENROLMENT_APPLICATION_COOKIE

Used to indicate whether you enrolled in the Executive Club.

comparePackage0

Used to control the facility to compare flight & hotel packages

comparePackage1

Used to control the facility to compare flight & hotel packages

comparePackage2

Used to control the facility to compare flight & hotel packages

__utma__utmb__utmc__utmd__utmv__utmz

Used to collect information about how visitors use ba.com. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where vistors have come to the site from and the pages they visited.

da_lidda_sid

Used to collect information about how visitors use ba.com. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Used to collect information about how visitors use ba.com. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where vistors have come to the site from and the pages they visited.

AJRBDsAJRBDsAJUserGUIDAJUserGUIDBBC-UID

Used to present appropriate content to customers who have visited ba.com

idpreff

Used to track effectiveness of advertising

uguiduuid2sesssess segments_p1segments_p1meld_sessexchange_uid

Used to display relevant advertising

BA Universal TTD Pixel

Used to display relevant advertising.Used to collect information about how visitors use ba.com. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.Used to present appropriate content to customers who have visited ba.com.

FR

(Facebook) Used to deliver, measure and improve the relevancy of advertising

ID

ad.doubleclick.netflsdoubleclick.net

BA use cookies for accurate data reporting and to target advertising based on what's relevant to a user. All of which helps BA improve advertising.

IDad.doubleclick.netflsdoubleclick.net

Used to display relevant advertising.

Used to collect information about how visitors use ba.com. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.Used to understand the content which you have engaged with to enable our third party to deliver targeted advertising outside of ba.com

usbls

Used to help gather feedback on customer satisfaction through our website survey.

flashtalkingad1 _d9J

Used for reporting and verification of marketing activity undertaken by Flashtalking.

_ga

Drops a cookie used to collect information and report website usage statistics without personally identifying individual visitors to Google.

AMCV_###@adobeOrgs_vis_ccs_sqgetValOnce

Cookies are used to support adobe analytics with identifying site visitors and their behaviours, enabling an understanding of consumer behaviour to assist with the relevant targeting of appropriate marketing activity.