SurLaLune Fairy Tales

If you have fairy tale or folklore related things you'd like to share, please send them to me through my website email, heidi at surlalunefairytales dot com. Read more about fairy tales at SurLaLune Fairy Tales.

Advertising: Cinderella and ghd

A new £3m TV advertising campaign for hair styling product brand ghd is set to roll out, promoting its new Midnight Collection, the biggest campaign launched by the brand.

The campaign, created by RKCR/Y&R, features the new gold hair straighter from ghd in TV, outdoor, press and online activity.

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Mike Cohen, ghd chief marketing officer, says, “The Cinderella creative - which turns another conventional fairytale on its head and demonstrates perfectly how ghd confidence can help women everywhere to become the “Belles of the ball” this Christmas.”

A 60-second television spot will break on Saturday (23 October) during the X-factor [UK].

The campaign includes three different TV executions designed to “establish and focus” the product message.

Online activity includes Facebook home page takeovers and outdoor activity includes a takeover of London’s Bond Street tube station and other tube stations in high footfall shopping destinations to capitalize on Christmas shopping.

Anyway, I thought it was one of the best sequences of Cindy's magic disappearing at midnight. And of course it's a very modern take on the tale, girl power all the way. She's not getting pretty for a prince who prefers to look at himself in the mirror.