Consumer Research

Recognizing the steps in a customer’s buying journey – from education to selection – is key to insurers’ success. Our consumer research across various products identifies the barriers to purchasing and how insurers can help their customers overcome them.

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May is Disability Insurance Awareness Month (DIAM) in the U.S., which means it’s a good time of year to bring consumers’ attention to an often misunderstood and overlooked product. In the spirit of this campaign, I would like to share a few thoughts on...

Comparing the generations, we’ve been conditioned to believe that Gen X just doesn’t matter. After all, they’re the smallest cohort (66 million compared to 75 million Millennials).1 They are also fiercely independent and tend to be distrustful, making...

Each day thousands of Boomers turn age 65 and become eligible for Medicare. These new Medicare beneficiaries have many choices when selecting healthcare coverage. In today’s market senior consumers can enroll in Original Medicare, Medicare Advantage (private...

Gen Re has explored how consumers engage with agents and the type of assistance they need. The report summarizes our findings from our survey of seniors ranging in age 65-75 and enrolled in Medicare Advantage or Medicare Supplement insurance.