Play Store: Google Play Store revenue from India rises 3x in 2016
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Bengaluru: A significant increase in consumer spending on Google Play Store apps in India and a huge increase in downloads has encouraged the internet giant to get Indians to create more apps for the country.

Google has rolled out a Made-for-India app programme that seeks to get developers to build apps that are low on memory usage, consumes less data, works in patchy networks, and have content in local languages. These apps will be showcased in a special section in the store.

Announcing this at the tech giant's App Excellence Summit here on Tuesday, Google Play's director for business development Purnima Kochikar told TOI, "Consumer spending on apps has grown 3x in India over the past year. There is a real market here. Monetisation is just beginning in India."

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12 dangerous Android apps hiding on Google Play store

Android users beware, danger is lurking on Google play store. Some 2 million users have already become victim to malware downloaded from Google Play store. The malware dubbed FalseGuide is hidden in more than 40 apps on Google Play, according to security researcher CheckPoint. Many of these apps date back to November 2016, which means that they have been hiding for as long as five months. While Google has removed some of these apps, many are still there on the Play store posing a threat to billions of Android users worldwide. We have listed 12 of these apps (those with minimum downloads of 10,000 and maximum of 100,000).

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She said Google has introduced different payment options like carrier billing, gift cards, and wallets for the Indian market based on the demands of local app developers.

Google declined to provide details about the kind of apps Indians were spending the most on. According to app analytics firm App Annie, games are the largest contributor to consumer spend, globally.

India surpassed the US as the world's largest downloader of apps on Google's Play Store in 2016 and has widened the lead over Brazil (now the No. 2 downloader) and the US in 2017. Google said app downloads grew by 150% over the last 12 months in India. Much of this growth came from the games and entertainment category, with video streaming apps like Hotstar and JioPlay leading it.

WhatsApp, MyJio, Facebook and its Messenger app, and SHAREit are the top mobile apps in terms of downloads on the Google Play Store.

Only 10% of Indian phones have data speeds higher than 15mbps. However, within the last seven months, the data consumed has gone up from 500MB to 2GB per user for many telephone networks.

"India has leapfrogged many growth stages and is a mobile savvy country. The lower denominations and cash based-payments become important to enhance the base and take away the friction. We see the change by the kind of engagement we see in India," said Kochikar.

However, India's Play Store revenue remains a fraction of total Play Store revenue. The top revenue markets for Google Play Store are Japan, the US, and South Korea.

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