Gen Con 2011 opened the application process for “Marketing Fellowships” and “Entrepreneurs Avenue.” “Entrepreneurs Avenue” is a relatively cheap ($1000) and small (10×10) booth space in the vendor area open only to new vendors or vendors that stopped attending Gen Con before 2007. Think of it as an entry-level booth space for start-ups. The “Marketing Fellowship” is a free booth upgrade to a 10×20 booth footprint for those that submit a good application for the fellowship.

I urge any start-up interested in attending Gen Con to check it out. It is a relatively low-cost option to get your product in front of many, many gamers. Here are the relevent links.