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What Not To Do In Television Advertising: Personal Injury Marketing

It’s pretty obvious why so many attorneys have conflicted feelings about television advertising. Just think about those 30-minute spots, as ubiquitous as they are awkward. The heavily made-up lawyer stands in front of a bookcase. He states the name of his firm a dozen times, insisting that they are the toughest, smartest firm around. A voice-over repeats everything, and the phone number flashes at the bottom of the screen.

Maybe you count out the specific reasons a spot like this won’t be effective, or maybe you just have a sense that it won’t really work. Either way, practices everywhere churn out ads like them and plaster them all over daytime TV.

DON’T make the ad about you. Focus on your book or your website as a resource for more information about the problem your potential client is having.

DON’T use prefabricated ads created by a television station. In fact…

NEVER let a station write the script for your commercial.

DON’T let the station use your budget as a “starting point.” Get their sales team to work to your budget.

DON’T forget to use tracking URLs and tracking telephone numbers in place so you can analyze your conversion rate.

DON’T start running ads until you have a follow-up system in place for prospects who visit your URL or calls.

You’re probably asking yourself: What the heck happens next? How do I get a steady stream of clients? Am I doing enough in my marketing? Is there anyone who’s made it to the top of the mountain who can point me in the right direction?

I know. I’ve been there. I know exactly what you’re going through as you start to think about marketing your law firm seriously, and I’ve learned the hard way which strategies will grow your business and which are financial black holes. And let me tell you, not only is there a path to the top of the mountain, but I have created a systematic approach to getting you there.

Download my 10-Step Program For Marketing Success and discover the steps I would take if I started my practice from scratch, right now!

By the end of this report, you’ll be shocked that I’m giving it away free. To put it simply, this report will answer the biggest question I get from lawyers around the country on a weekly basis. Click the button below and download today!