With increasing attention to commercialize Intellectual Property (IP), technology transfer professionals are looking to equip themselves with strategies and tools to bring technology to market. The workshop will provide an overview of technology marketing, covering the essentials of preparing a good write-up to explain the value proposition in a technology offer or opportunity. Participants will learn how to develop effective technology descriptions by incorporating unique feature and benefit statements into the value proposition. The session will cover essential tools and platforms to reach out to industry and potential licensees. It will introduce technology-industry matching objectives and events, and highlight opportunities and challenges in virtual and physical IP and technology marketplaces. The session concludes by sharing emerging tools and services for technology marketing. Participants will benefit from interactive discussion that offers to provide guidance, evaluation and analysis of various tools and services available for IP and technology marketing.

Dr Sze Tiam Lin is Director at Intellectual Property Intermediary (IPI) Singapore, a newly setup organization under the national Research, Innovation & Enterprise 2015 (RIE 2015) Plan to be the nexus for enterprise to access, acquire and capitalize on IP to upgrade their products, processes and businesses. IPI works with enterprise to source for relevant technologies and partners both locally or from aboard.

Prior to IPI, Dr Sze held several Senior Vice President appointments at ETPL, the commercialization arm of Agency for Science, Technology And Research (A*STAR), Singapore. He was actively involved in IP management and strategy, technology and market due intelligence, licensing and commercialization of new technologies from A*STAR. He has successfully commercialized technologies ranging from infocomm, manufacturing, semiconductors, materials, chemicals, nanotechnologies to medical devices. Dr Sze is a Certified Licensing Professional (CLP) and a council member of the Executive Committee of the Licensing Executive Society (LES), Singapore. He made contributions to various national IP initiatives including the IP Competency Framework, Singapore IP Master Plan and Tech-Connect Task Force. Dr Sze is a panel review member in various government technology grant committees for technology commercialization.

Dr. Sze holds a Ph.D and B.Eng in Automatic Control & Systems Engineering from the University of Sheffield, UK and received an executive education in Strategic R&D Management at INSEAD, Fontainebleau.