Dixie Chopper Names New GM

Posted on June 10, 2014

Following its acquisition in February by Jacobsen, a Textron Company, the turf equipment manufacturer Dixie Chopper has appointed a new general manager and added four employees to its sales and marketing divisions.

Chris Vernon, previously vice president of strategy and product management for Jacobsen, is now vice president and general manager of Dixie Chopper, effective immediately. Since 2001, Vernon’s experience includes sales, marketing and product management for Greenlee's telecommunication product lines, general management for Rothenberger, a pipe tool manufacturer, and Greenlee joint venture partner; and, most recently, his role at Jacobsen.

Further, David Hunt was hired as a product sales demonstrator and will support customers in North and South Carolina, based out of Charlotte, NC. Jason Sentell has been named as a territory sales manager and is responsible for supporting dealers and customers in western North and South Carolina.

Dena Jenkins has been named marketing and events coordinator at Dixie Chopper headquarters and will be specializing in trade shows, event planning and marketing strategy. Sierra Kennedy has been appointed the public relations and communications specialist, managing media relations, social media and other marketing initiatives.