Tag: Blogging Tools

Video , Video, Video is the hot Content Ticket at the minute. That said like a trendy new bar it is a busy place. Lots of video is being created on YouTube, Facebook, Twitter etc. So if our content is going to be seen and generate engagement it has to stand out. On the plus side most video being created is dull, uninspiring and quite frankly boring.
If you want to create video, play to your strengths. If you are not good on camera, don’t be on camera there are other ways you can create great video content.
Screencasting
One great option…
Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.
Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

STOP writing self serving blog posts. Nobody wants to read them!
Very often businesses struggle to come up with content for their blog and despite good intentions slip into sales mode and, very often, pump out “advertorial” type content rather than valuable blog posts. Unsurprisingly these posts are rarely shared online and generate little to no ROI.
Talk to any good marketer and they are likely to tell you to start with your customer or client and work backwards. So it always amazes me how little some business owners appear to know about their target audience needs, interests and wants. Very often…
Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.
Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Are you a business professional that knows you need to blog, but quite frankly don’t have the time? Or maybe you are the business professional that that struggles to write content– after all you’re a business person not a journalist.
Sadly, you guys are the experts in your field and, very often, it is your knowledge and opinion that an existing and/or potential customer wants to hear. So getting your administration or even marketing team to produce bland and sometimes even confused content isn’t going to cut it with your target audience.
Hmmm….sounds like a bit of a catch 22 to…
Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.
Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

This week we look at the amazing SlideShare.net. Quite frankly I could write a book here as there is so much to say, but for now you will have to put up with a brief overview.
What is SlideShare?
Acquired by LinkedIn in March 2012 – SlideShare is a platform that allows you upload and share your presentations and content effortlessly.
It is in itself a social network and a place businesses often overlook when trying to get their content seen.
SlideShare is a free platform that not only allows you move your presentations online, but also gives…
Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.
Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

I nearly fell victim to a Blogging “No No” this week. One of the key ingredients to a successful blog is consistency. Very often companies start off like a blogging machine and soon realize that they don’t have the time and/or resources to keep up posting at such a pace. In fact so much so that some companies go from frequent to retired blogger. An out of date blog sends out a poor message to your audience.
So what is my point? This week has been an incredibly busy one here at Content Plan and I was in serious danger…
Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.
Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

In order to stand out from the pack your blog needs to offer real value to your target audience, your content should be original and easy to read. Over the past 18 months the “richer” “thicker content has ranked highest in Google. (Unique 1,000+ word articles).
However in order for a 1000+ word post to generate a large readership it must be well formatted (eg. with sub headings and bullet points) and of course have “Great Images”. Many bloggers write great content and then spoil their hard work with poor and often generic imagery.

I often find myself writing multiple blog posts at the same time. I am constantly saving articles and links as I research future posts. Without a concrete content plan with a strict publishing timetable my half written posts may never reach completion.
When planning and researching future blog posts it is important that the content you have found is at your fingertips when you begin to write. I used to be really bad at this. I wasted time rooting around the web trying to find content I had seen and quite frankly thought I HAD BOOKMARKED somewhere. This cost me time and momentum.
I…
Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.
Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Some of the best blog posts fail to offer any real ROI. Why? Writing great content is only half the battle. Great content requires SEO and great promotion if it is going to “fly”!
One of the best places to promote your content is Twitter. However, one random tweet promoting your blog post is unlikely to deliver mass traffic to your blog post. In fact, just like an advertising campaign you will need to tweet multiple times over multiple days to get noticed. Even if I tweet my content out 2-3 times a day for 5 days, how can I give…
Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.
Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me:

Unless you are a Blogging machine you probably find that a lot of your Social Media activity consists of sharing 3rd party articles and opinions. This is a great way to associate yourself and your business with quality content on the web and reinforce yourself as the “go to” guy in your industry.
However, what if you could share quality 3rd party content on Facebook, LinkedIn, Google+, Twitter etc. and drive traffic to…
Greg FryAn International Social Media trainer delivering regular LinkedIn, Facebook, Twitter, YouTube, Google+ and Social Business Strategy training and workshops for institutions such as the Digital Marketing Institute, Sure Skills and the Digital Skills Academy.
In 2014 I have worked with top multinationals including: Ulster Bank, Microsoft, UPC and Coca Cola Hellenic.
Alongside training I work as a Social Business Consultant. I believe that in order to make social media work for your business you must have a clear business goal, a clearly defined strategy and make sure that everything you do is measurable.More Posts - Website Follow Me: