“With the launch of the 2013 Saltwater Specialist Interactive Catalog, Bass Pro Shops is leading the way in retail with an app that showcases products and provides shoppers with product demonstrations, tips, and more robust product descriptions and presentations,” said Stan Lippelman, vice president of marketing.

“We’ve built in lots of support material such as informative videos, detailed graphics, and useful tips from our fishing and hunting pros. These features come together to create a convenient and unique solution selling environment for the customer. For example, if you wanted to try kite fishing, the new interactive catalog provides a short article with tips on how to get started. Then you’d see a selection of all the gear you need to enjoy that sport, from rods and reels to kites and accessories, in one convenient place.”

Bass Pro Shops’ catalog app make searching for gear and expert advice faster and easier. The interactive app includes user-friendly features that allow users to tap, zoom, and scroll their way through a complete selection of outdoor gear. Bass Pro Shops developed the catalog app for the iPad in-house, using Adobe® Digital Publishing Suite.

In addition to the 2013 Saltwater Specialist interactive catalog, Bass Pro Shops will launch the 2013 Fall Hunting Catalog in September. The 2013 Tactical Shooting Catalog and the 2013 Christmas Gift Guide will be available later this year. Many additional interactive catalogs are planned for 2014.

Outdoor enthusiasts also can download the basic catalog app for all 28 Bass Pro Shops catalogs to their iPad or iPhone with the Bass Pro HD app. Shoppers can take their favorite footwear, shooting, hunting, optics, fly fishing, boats, lures, outdoor gear and other catalogs with them wherever they go. The Bass Pro HD app is also available free of charge from the App Store.

Bass Pro Shops also offers games for hunting and fishing enthusiasts. Gamers can download and play “The Hunt” and “The Strike” for free on their iPhone, iPad or iPod touch (requires iOS 5.0 or later). “The Hunt – King of Bucks” is a fast-paced game that tests players’ hunting and shooting skills for big game and varmints. Upgrades and power ups increase gamers’ chances of bagging a trophy with scents, calls and more.

“The Strike” features live tournaments where gamers can compete against their friends from around the world for a spot on the leaderboard. Players can cast, set the hook and reel in bass, walleye, northerns, musky, and trout just like they were really fishing.

About Bass Pro Shops
Bass Pro Shops, which specializes in outdoor fun, operates 77 retail stores and Tracker Marine Centers across America and Canada that are visited by more than 116 million people every year. Bass Pro Shops’ stores, many of which feature restaurants, offer hunting, fishing, camping and other outdoor gear while their catalogs and website serve shoppers throughout the world. The company’s Tracker Marine Group® (www.trackerboats.com), which has produced the number one selling brand of fishing boats for more than 35 years, manufactures and sells a variety of boats for fishing and cruising. Family fun is on tap at Bass Pro Shops’ resort Big Cedar Lodge® (www.bigcedar.com), voted number six by Travel + Leisure Magazine as World’s Best Hotels for Families. For more information, visit www.basspro.com. To request a free catalog, call 1-800-BASS PRO. Follow us on Facebook at http://www.facebook.com/bassproshops.