Astro Lighting

Astro is an award-winning lighting company in the UK. The business has established itself as a prominent manufacturer with one of the largest ranges of design-led lighting in the market, now serving over 30 countries worldwide and is continuing to experience healthy year-on-year growth.

Project details

Astro's website was no longer sufficient for the business's
needs going forward as the previous system was an off-the-shelf
solution lacking the appropriate flexibility required to fulfil the
requirement.

Additional languages and currencies were to be accommodated and
the content management system was cumbersome and created
unnecessary overhead when maintaining the product catalogue. This
inefficiency will only be made worse by the expansion of Astro into
new territories.

A new site design was required to re-affirm Astro's position as
an innovative and aspirational brand, to tell the brand story,
improve efficiency and to provide a more usable and intuitive user
experience.

Qué necesitaban

Optimised paths to conversion

Optimised user experience across both desktop and mobile devices

An improved process for trade customers with an extensive account area

An efficient and scalable solution for multi-lingual site management

Re-affirmation as an innovative, design-led company

A robust platform that can fully integrated with the current ERP system and its replacement

Qué conseguimos

150% increase in conversions

Fully responsive website

Trade management tools and the ability to switch seamlessly between trade and retail pricing

A streamlined transition between ERP systems with reduced administrative overhead