Children’s Omnibus

Our most recent Omnibus service was launched in 2006 and provides an ideal vehicle for assessing (and tracking) the views and behaviour of children and young people aged 7 to 18 years across Wales. Interviews are conducted via CAPI (Computer Assisted Personal Interviewing) which not only ensures high quality data but also allows a wide variety of stimulus material including TV / Online adverts to be shown in their original form.
Key features of the service are:

Conducted three times per year - April, July, October.

Representative quota sample of 500 young people aged 7-18 who are resident in Wales - a fresh sample is drawn each time.

Interviewing is spread across 43 separate locations throughout Wales.

All interviews are conducted face-to-face in respondents’ homes using CAPI.