For the most part, technology hasn’t changed the way humans have lived for most of our history on this planet. Think about it for a second. For thousands of years, what mode of transportation have our ancestors shared? Horses. Wagons. It wasn’t until 1885 when Karl Benz invented the...

Let’s start by talking about why you need a website in the first place. Your website is your home base. If you were opening a law firm, you wouldn’t meet clients on a street corner or in your backyard. It wouldn’t be professional. The same goes for being an...

You can know the basic definition of authority and desire to be an authority figure in your niche, but it’s something else entirely to know how to convert that knowledge into actual success. Let’s face it, without the numbers to back up what you say you know,...

There are a lot of marketing truths that seem to fight against human nature. When a lot of new marketers and business owners try to advertise, get the word out, and build authority in their niche, they think about the big picture all at once. When they create ads,...

Marketing is essential. If people don’t know you exist, how can find you? And if they can’t find you, you’re simply not making the sales you need to be successful. While some marketing will offer results, the right kind of marketing can be the difference between mediocre sales and...

It was Bill Gates who once coined the term “content is king.” If you run an online business, you know how crucial it is for you to get your content out in front of as many eyes as possible. Not only do you want to grow the popularity of...

If you’ve been waiting for a reason to upgrade your website, this is it! Google announced earlier this week their intention to implement a new mobile search algorithm designed to give preference to faster sites. Google calls it the “Speed Update” and not everyone will feel the impact. If...

Ah, algorithms. Love them or hate them, where would your business be today without algorithms? In the online world, algorithms make or break everything. And no, I’m not exaggerating. Try marketing on Facebook when they decide to change the way people see what you post. You can go from...

tend to get this question a lot with my clients, “Alex, how can I take my content and be able to get the traffic quickly?” Well, the these are some steps I take in sharing my content and being able to increase Alexa rank and overal SERP’s (search engine...