Wednesday, 19 January 2011

Kyle Cooper - Prologue Films

When researching theories and debates about motion graphics, I found what Kyle Cooper from Prologue Films had to say was quite interesting.

He talks about there being 3 REVOLUTIONS in Graphic Design.

1. THE FIRST REVOLUTION
The use of computers for graphic design (e.g. poster making) having an adverse effect. I quote Kyle from the book Motion by Design, "Instead of cutting up xerox copies, taking photographs, or actually drawing, as was usually the case, the entire class made posters on Adobe Illustrator. They all looked EXACTLY the same! Geometrically rendered flat, colourful shapes permeated the hallowed halls." He then adds,
" THE FORM WAS DICATATED BY THE MACHINE, AND SO, SURPRISINGLY, WAS SOME OF THE CONTENT." I particularly like that last quote, and agree with it.

Kyle felt overnight the class had become fixated with this new technological language. "They momentarily lost sight of their own creative process, and some even forgot the reasons why they had become artists and image makers in the first place." Soon no Graphic Design curriculum would exist without computers.

My View/s on the first theory

'COMPUTERS TAKING OVER'

I feel that to create more successful Graphic Design you should have your idea and a general feel for the aesthetics of your work before getting on the mac. Not to get on the computer first and let it influence the looks / feel of your work.