Charles Frederick Gurney MastermanPC (24 October 1873 – 17 November 1927) was a radical Liberal Party politician, intellectual and man of letters, He worked closely with such Liberal leaders as David Lloyd George and Winston Churchill in designing social welfare projects, including the National Insurance Act of 1911. During the First World War, he played a central role in the main government propaganda agency.

He married Lucy Blanche Lyttelton, a poet and writer, in 1908. In 1909, he published his best known book The Condition of England, a survey of contemporary society with particular focus on the state of the working class.

Masterman strongly supported entry into the First World War. He served as head of the British War Propaganda Bureau (WPB), known as "Wellington House."[7] His Bureau enlisted eminent writers (such as John Buchan, H. G. Wells and Arthur Conan Doyle) as well as painters such as Francis Dodd, Paul Nash. Until its abolition, in 1917, the department published 300 books and pamphlets in 21 languages, distributed over 4,000 propaganda photographs every week and circulated maps, cartoons and lantern slides to the media.[8]

He also commissioned films about the war such as The Battle of the Somme, which appeared in August 1916, while the battle was still in progress, as a morale-booster. It was generally received a favourable reception. The Times reported on 22 August 1916, "Crowded audiences ... were interested and thrilled to have the realities of war brought so vividly before them, and if women had sometimes to shut their eyes to escape for a moment from the tragedy of the toll of battle which the film presents, opinion seems to be general that it was wise that the people at home should have this glimpse of what our soldiers are doing and daring and suffering in Picardy".[9]

A major objective of his department was to encourage the United States to enter the war on the British and French side. Lecture tours and exhibitions of paintings were organised in the US, drawing on an extensive network of the most important and influential figures in the London arts scene, Masterman devised the most comprehensive arts patronage schemes ever to be supported in the country. It was subsumed into Buchan's Department of Information. It became a template for the war art scheme in the Second World War, headed by Sir Kenneth Clark.[10] Lloyd George demoted Masterman in February 1917; he now reported to Buchan. The agency was peremptorily closed as soon as the war ended, and neither Masterman nor Buchan received the usual public honorus. However, Masterman followed Lloyd George in his Liberal party maneuvers after 1918.[11]

Masterman played a crucial role in publicising reports of the Armenian Genocide, in part to strengthen the moral case against the Ottoman Empire. For his role, Masterman has been the target of repeated Turkish allegations that he fabricated, or at least embellished, the events for propaganda purposes.

For the 1918 general election, Masterman returned to West Ham where he had sat for five years before the war. He contested the new seat of
Stratford West Ham. However, his old boss, Lloyd George, chose to endorse his Unionist opponent, and he was badly beaten.

Back into private life, Masterman continued his high output of books and essays. In 1922, he published How England is Governed. In 1921, he supported the Manchester Liberals radical programme, adopted by the National Liberal Federation, which called for the establishment of a National Industrial Council, state supervision of trusts and combines, nationalisation of some monopolies as well as profit limitations.[13]

For the 1922 general Election, Masterman decided to contest Clay Cross in Derbyshire. At the previous election in 1918, the Liberal candidate had been endorsed by the Coalition Government and won. He subsequently took the Coalition Liberal whip and was defending his seat as a National Liberal, with the support of Lloyd George. The local Liberal association wanted an opponent of the coalition to run as their candidate and managed to attract Masterman. He outpolled the sitting member by nearly two to one, but the seat was won by the Labour candidate.

After the election, there was discussion in Liberal circles, of Lloyd George and his National Liberals returning to the party. Masterman was concerned about such a move and talked about defecting to the Labour Party if that happened.[15] Masterman's good political relationship with the Manchester Liberals resulted in their inviting him to contest one of their constituencies, which he accepted. The Manchester Liberals won five seats at the 1923 general election, including Rusholme, where Masterman stood.

Following his election victory in 1923, Masterman revealed to his wife Lucy that he "thought we were never going to (win) again".[16] In August 1924, he led opposition to a treaty, negotiated by the Labour government, which guaranteed a loan to the Soviet government.[17] During the 1924 election campaign, Masterman publicly blamed Prime Minister Ramsay MacDonald for the collapse of Liberal-Labour co-operation.[18]

In 1925, he became the Parliamentary Correspondent for The Nation. Having initially expressed concerns about Lloyd George's return to the Liberal Party, he had acknowledged that it was again easier to get the party to adopt measures of social reform: "When Lloyd George came back to the party, ideas came back to the party".[19]

Lloyd George sponsored a number of reviews into areas of Liberal Party policy, and Masterman participated in those reviews, notably as part of the body that produced the policy document 'Coal and Power'. He was also on the committee that ultimately produced 'Britain's Industrial Future', known as 'The Yellow Book'.[20]

His health declined rapidly, hastened by drug and alcohol abuse. He died in November 1927. He was buried in St Giles' Church, Camberwell where a plaque commemorates him and other members of his family.

Masterman had a long-standing influence as a champion of radical change. On one hand, he ridiculed anachronistic attachments to outmoded Victorian ideals and institutions. However, his own rhetoric was deeply rooted in high Victorian idealism. He proposed a wide-ranging program to assist the working class, such as labour exchanges, wage boards and free meals for schoolchildren. Historians have puzzled as to his ability to lose elections that had been prearranged for him. He had psychological problems, such as severe mood swings and mental health problems, and his public demeanour often struck observers as cynical and self-righteous.[21]John Buchan described Masterman as "one of the most brilliant, misunderstood, and tragically fated men of his time". [22]

Lucy Masterman's biography of him was published in 1939.

The 2016 World War I video game Battlefield 1 has made references to Masterman through elaborate puzzles that are available in the game.