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The right and the wrong for your website:

There’s a big misconception about having a business, having a website, maybe even doing some SEO (search engine optimization) on your website, and thinking you’re done. That’s it; you’re going to get your phone ringing now! Right?

SEO, search engine optimization

Wrong, and here’s why:

Google uses more than 80 different points to search its database of websites when you run a search (SEOMoz, 2015). It’s for this reason that you need to think far beyond just a basic SEO understanding and website. You need to think about your content, who is sharing it and from where, how well your website is designed and how responsive it is. There are far too many SEO factors for the average Internet user to implement.

Google Logo

Part of having a website come up on the front page of any search engine, in particular, Google, is your keywords in the metadata, your content relevancy, how many times it’s shared across multiple platforms, on-page keyword usage, etc.
If you are running your small business, do you really have time to sit there and SEO your web page,share it across multiple platforms, engage the audience and ensure its activity is constant? Probably not, especially if you’re not looking to be behind a desk for the rest of your career, just getting your business found.

Why us?

Most people start their small businesses because they see a need and enjoy filling it. We all want our dream jobs, we all want to be able to sit back and enjoy the work we do, and we all want to be able to retire comfortably before we’re too old to be comfortable.
SEO on your website, in the coding, is only one part of getting your website in front of the customers who need your products or services. There are so many more factors to SEO than just knowing how to build a website, or buying a domain name.
So consider all of this, and why Google makes SO MUCH MONEY. Ask yourself if you WANT to sit in front of a computer day after day, trying to gain business, instead of actually running your business and making money? Let us worry about generating those calls, and getting your website in front of new customers.

Search engine marketing is on the rise. Is your online portfolio complete?

We’ve mentioned before it’s not enough to just HAVE a website. The World Wide Web is just that: worldwide. So you offer a service, let’s pretend you’re a car wash business, ok, let’s Google the number of car washes in the world? How about your country? Break it down to even your county… too many, right? How do you know your name is going to be among the other multitudes of car washes in your area?

Having an online marketing strategy is more than having a website or being on the front page of your search engine IF you search YOUR car wash. Think bigger, think as if you’re a non-technical person just looking to get their car cleaned… with nothing more than a few minutes to check out what Google has to say.

The other case is, what if they’re NOT looking for a car wash, but it’s that time of year when they really should be thinking about it. Or maybe they haven’t been thinking about it at all because it’s been so nice out? Don’t you want to remind them that their car needs some TLC, too?

This is all about getting your website in front of your customers, whether they’re looking for it or not. This is where SEM (Search Engine Marking) comes in. And this doesn’t apply strictly to just search engines, but that’s where you start. Search engines, yes there’s more than one, have given businesses the opportunity to PAY to be at the top. Depending on your industry and its density in your geographical area, the geographical area you are trying to be seen in, and how much your competition is spending, this can cost a few hundred dollars or hundreds of thousands of dollars. It’s not all cut-and-dry like buying a 30-second spot on your local classic radio station. It’s more like your local softball team versus the major league’s Pennant.

The best thing to do to really know more about this is to talk to your website developer and figure out your advertising budget. Next, you want to look at how much competition you have, and how much business you’re willing to take on. If you’re going to spend the money to get to the top of the food chain, you’d better be ready to chew what you bite off.

There are so many different levels to an online marketing strategy. With social media taking over the Internet more and more, there’s, even more, opportunity to make your online footprint leave a lasting impression with your customers.

How many times have you read an article, or checked out your friend’s social media, and seen an ad beside what you’re reading? Then you go to another web page, but there’s that same ad again. You may have seemed annoyed by it, or, maybe you didn’t even think about it, maybe it was just a great reminder that you need to visit your dentist, or get your car washed! Either way, it made an impression. Those impressions are vital.

Your online marketing strategy has to include more than just your social media. There are multitudes of people out there who still don’t use social media; they are, however, on news sites and other informational sites. Your online marketing should put you in front of these clients just as much as those on social media. Display ads are the way to go about this. There are multiple sizes and various publications where this can be accomplished. The biggest thing to look at besides your budget is the number of impressions. How many times is that ad going to be seen?

So talk to your developers. These ads, be they AdWords or display ads, all link the client back to your website which has your contact info and that’s the big deal. You want your phone ringing with new clients and increased business. Your ROI, in the end, will speak for itself.

Your online footprint, your brand, your online presence. All of this encompasses what your company stands for, represents and offers. Marketing in this day and age, and going forward, is all moving to the digital platforms. People spend hours and hours on their computers, laptops, even their phones, just surfing the web. Where are you in all of this? Where is your company in the big line of ads, banners, and pop-ups?

With Accelerated Media Solutions, we manage all of that for you. We will help you build your brand and set your company apart from all of your competition in the area. It’s one thing to simply have a website, it’s another thing altogether to get people to find it. Just because you have a dot com, doesn’t mean people know it’s there or how to find it.

With SEO (Search Engine Optimization) we take your website, optimize it, ensure it’s responsiveness and get it out in front of your competition. This is an ongoing effort, a process, of getting traffic from the free, organic or natural search results on search engines. We work tirelessly to get your online presence to communicate effectively with Google and 25-100 online business directories.

A large part of your online footprint now includes social media. Facebook, Twitter and Google + are all marketing tools regularly used in our community and online with Google to optimize your reach. By utilizing the social aspect of the web, you are able to connect and interact on a much more personalized and dynamic level than traditional media. You are also able to reach potential clients in a wider range of demographics than with traditional media.

As we mentioned in a previous blog, we also offer call tracking. This is when we provide your company with a dedicated phone number to use in all online locations. We report monthly on this call tracking number so you can see exactly what calls are generated by your online presence. This report will tell you the number of calls that were generated by online initiatives as well as when, whom and the location of the call.

All in all, your online footprint is vast, complex and we can easily manage all of it so you can manage your business. We create your online portfolio, manage your presence and optimize your reach so you can concentrate on your customers, products, and services.

Let us take care of your online footprint, so all you leave behind with your customer is a great experience.