And many CMOs don’t have the necessary skills. “Clearly, marketing folk are not able to justify their existence,” said Mastercard CMO Raja Rajamannar. He added: “There is such a significant component of technology within marketing that without understanding how to leverage it, you will not be able to do your job......

..... The sonic brand identity is a comprehensive system that transcends physical, digital and voice environments wherever consumers engage with Mastercard across the globe.
“We’re excited to bring our sonic brand to the Arnold Palmer Invitational to give our cardholders and golf fans the opportunity to experience the sounds of Mastercard first-hand,” says Raja Rajamannar, chief marketing and communications officer, Mastercard. “There is no better place to highlight this first use case than one of the preeminent PGA TOUR events. .....