We all know Aritzia is the definition of cool in Canada. The brand remains a perennial favourite among inner-city urbanites, those who have graduated from Urban Outfitters to the finer things in life, while maintaining their trendy panache. Now the store is attracting even cooler customers with its star-studded #FallForUs campaign.

Jamie Chung, Anna Camp, 22 Jump Street‘s Amber Stevens, Estelle, Brooklyn Nine-Nine‘s Chelsea Peretti, The Good Wife‘s Jess Weixler and Orange Is the New Black’s flawless Samira Wiley (it’s Poussey, accent à droite!) are just some of the stars photographed wearing their favorite pieces from the new collection.

Along with photos of more than 200 influential women “falling for” their favourite pieces, the campaign also features some great behind-the-scenes videos and, more importantly, candid interviews.

“I think Bill Murray was one of my first celebrity crushes, which is weird because I was probably 14. Like, you know who’s sooo hot? Bill f***ing Murray. I had two scenes with him [in St. Vincent], and it was the best. You should have seen my diary entry that night…20 pages long,” says Greta Lee, a girl after my own heart.

You can read the interviews, watch the videos and ogle the snaps over on Aritzia’s Instagram and site, while fans are also encouraged to send in their own images featuring the fall collection marked #FallForUs.

Emma Jones is a fashion and entertainment writer based in Toronto. She writes extensively for lifestyle and entertainment outlets, including MSN.ca, About.com Celebrity Style and MTV.com. Obsessed with British street style and vintage finds, when she's not writing (or wasting her Law degree, sorry parents!), Emma can be found scouring Kensington Market thrift stores for band shirts and original must-haves. Her style icons include Fearne Cotton, Alexa Chung, Debbie Harry, and Daria.