“Sometimes it’s an of-the-moment thing that makes my mind run like a kid cracked out on Kool-Aid, or it’s a seasonal thing or something tongue-in-cheek,” she says. “It’s perfect sense and nonsense at the same time.”

Most of all, it’s her. The mother of two with a third on the way likes to keep her private life private, but that doesn’t mean Mrs. Lilien is some cultivated facade.

Kelley Lilien is Mrs. Lilien, and she doesn’t take any of it too seriously. Her blog is a sunny destination inspired by her adopted home, she says.

“It’s about living your life to the fullest and indulging and simple pleasures,” Lilien says. “Come visit. Check in. Go close to your screen. You might get a tan.”

Her choices for the Etsy event fit this sun’s-always-up, birds-are-always-chirping state of mind, she says. Featuring a custom photo booth, a DJ known for mixing for high-fashion names like Dior and tempting snacks from Sweet Cheeks Bakery, the event is meant to feel like a get-together for your most interesting friends.

“It’s fun, it’s light,” Lilien says. “It’s like having San Diego over for a drink.”

Pop-up participants

Here’s a who’s who of the local Etsy sellers, courtesy of Mrs. Lilien herself.