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New edition of Guinness World Records unveils most in-demand TV shows in partnership with Parrot Analytics

06-09-2019

The latest Guinness World Records 2020 Edition, available globally since Sep. 5, includes a most in-demand TV series section, as part of a partnership between Guinness World Records and Parrot Analytics, to provide fans around the world with news on their favorite shows.

The Guinness World Records 2020 Edition covers TV-related record-holders spanning book adaptations, comedy, digital originals, reality, medical drama and Sci-Fi and more. Amongst these categories, are fan favorites such as Game of Thrones, Stranger Things, Riverdale, The Voice and Grey’s Anatomy.

With the expansion of TV formats, this section is all encompassing featuring record-holders from broadcast networks, premium cable and streaming services.

'There’s no such thing as TV now', says Guinness World Records Editor-in-Chief Craig Glenday. 'This is a fast-paced, ever-changing landscape, with multiple ways to engage with content, so keeping track definitively of which shows top the popularity charts is impossible without the kind of data provided by Parrot Analytics. Gone are traditional viewing figures; instead, by tracking demand, through streaming, downloading and even chatter on social media, Parrot Analytics has helped Guinness World Records identify the shows that people are genuinely talking about and watching. And the results come as no surprise, the shows we all talk about it appear at the top of the lists: Game of Thrones, Stranger Things, Rick and Morty, The Voice'.

Parrot Analytics, the leading TV content analytics firm specializing in global audience demand measurement, has developed a global platform-agnostic measurement system to quantify how viewers are engaging with TV shows. The resulting demand weighted metric is based upon inputs from video consumption (streaming/download), social media (hashtags, liking, sharing) and research/commentary (media coverage) sources.

This data was used to assist with the Arts & Media: TV section, one of 11 engaging chapters in this brand new edition.

The Most in-demand TV Series categories for 2018 included in this year’s edition include:

This new edition of the best-selling annual celebrates the latest record-breaking achievements with a series of 11 fact-packed chapters, covering a wide spectrum of topics from the classic, including streaming, viral sports and robots & AI.