One of the designers who made it happen

How Novotus started their logo design journey

Company name

Overview

5 hours left today - 5/25/10!
We are a recruiting firm based in Austin, TX that fills jobs across the globe. We do what we do, better than our competition and at a lower cost. This means that we've got to represent ourselves as a fresh alternative to the traditional headhunters, while still maintaining a credible image. We have just moved into a larger office and will be using this new logo for exterior and interior signage.

Tell us a bit about who you are and the people you reach

We're targeting clients in the Fortune 500 as well as the SMB market. This must look clean, crisp and "enterprise."

Requirements

Our logo was designed 8 years ago and needs a refresh. Think glossy/gradient/2.0 for style cues. Add dimension and depth, without just doing a 3d version of the existing logo. Apple, Pizza Hut, Xerox have all done this well, while preserving their brand identity.

The font of the name "Novotus" is Futura Standard and has always been in a dark grey. The stylized "N" is blue and we MUST preserve the over all shape for recognition. While you can start with this combination, we're open to other color palettes, as long as blue is included. You can do different versions with and/or without the tagline "Reinventing Talent Acquisition"(see attachments). We'll also ultimately need vector based versions for printing/embroidery etc.