Emirates Sponsorships

Emirates has been committed to sponsorship in both the UAE and around the world for over twenty years, beginning with the first powerboat race held in Dubai, in 1987.

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airline & Group, sees sponsorship as vital in the airline’s marketing strategy. “We believe sponsorships are one of the best ways to connect with our passengers. They allow us to share and support their interests and to build a closer relationship with them,” he said.

Football remains one of the most prominent sports within Emirates’ sponsorship portfolio which is demonstrated through on-going partnerships with some of the biggest names within European club football.

Rugby

Boasting a rich heritage within the game, Emirates’ extensive portfolio of top class rugby sponsorships was best demonstrated when becoming the first Worldwide Partner of Rugby World Cup 2011.

Tennis

Emirates has an ever increasing presence in tennis which was recently illustrated with the acquisition of the US Open Series incorporating the US Open, the fourth and final major of the year.

Motorsports

Emirates is proud to be a Global Partner of F1, giving the airline a major presence at Grand Prix events around the world.

Horse Racing

With an extensive and vast presence in horse racing, Emirates has key relationships with carnivals, governing bodies, stables and marquee races.

Golf

Emirates sponsors over 15 golf events across the world and is one of the most prominent brands within golf, most notably after becoming a partner of the 2010 Ryder Cup.

Cricket

Cricket continues to be a great brand fit for Emirates which is highlighted through a number of high profile relationships including the ICC and ICC Elite Umpires.

Australian Rules Football

Emirates is proud to be the main sponsor of Collingwood Football Club, one of the biggest sporting institutions in Australia.

Arts & Culture

In addition to the airline’s extensive portfolio of sports sponsorships, Emirates is dedicated to the growth of global arts and culture through a number of sponsorships around the world.