The latest fad in web marketing is known as “content marketing”. Essentially, this means providing lots of content for Google to find, so your website will get a high ranking in the search results. Oh and of course, people will read the content too, building your brand and online reputation.

It’s not the president of the United States, Bill Gates or anyone else rich and famous. The most important person in the world, when you are trying to sell something, is a single individual – one person who is your ideal customer.