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The email serves as a notice to
agencies that Google will comply with the order on December 5, 2018, and provide names, company names, customer IDs, addresses and or telephone numbers associated with specific account numbers. It
also will turn over to AdTrader's lawyers any information related to the credits received when publishers working with Google’s ad exchange was terminated.

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“What I really want to know is the reason behind Google seizing AdTrader’s earnings,” said Janel Laravie, founder and CEO at Chacka Marketing. “As an agency we continually
scrutinize ad quality. If we feel any of our clients receive poor quality traffic, we compile all the data and present it to Google.”

Laravie said Google has always worked with the
agency to provide a positive outcome. More importantly, Chacka works with Google to improve their automated detection process for invalid ad clicks.

Many other agencies whose reps spoke with
MediaPost also received letters.

"We take seriously any violations on our ad platforms and have a longstanding policy of crediting advertisers for invalid
traffic," according to a Google spokesperson.

AdTrader alleges in that lawsuit that Google failed to provide advertisers with credits when it discovered invalid
publisher activity. Now the court wants the names and contact information of the advertisers that received credits when certain publishers' ad-exchange accounts were terminated, as well as
information related to the amount and date of those credits.

Any agency that receives the letter hasaccounts that fall within this category, in which case Google says it is
obligated to turn over the names and contact information of the brands. Turning over the information to Google does not make the agency part of the case, according to the letter.

“The court also issued a protective order in the case and Google will designate the information as confidential,” according to the notice. “This designation prohibits the
plaintiff lawyers from using the information for any purpose outside of the lawsuit.”

A description of the lawsuit found
on the web states that a few days before Google was scheduled to pay AdTrader its accrued earnings on Google’s mobile ad network AdX in May 2017, the search giant terminated its account due to
violation of its policies by AdTrader. Google, however, did not terminate the individual accounts of AdTrader's publisher clients.

At the time, AdTrader had a balance of $476,622.69 in
its Google ad exchange account, which it withheld.