The idea of this algorithm played a huge role in the development of the startup Bright Cellars, a Milwaukee based wine subscription founded by two MIT graduates in 2014. Since then, this company has grown quickly due to its successful digital marketing tactics.

Millennials think that email marketing is outdated, but it continues to be the most preferred channel for permission based messages, preferred for other content, and in fact, customer acquisition by email has quadrupled in the last four years!

When I first took Marketing in the Digital Age, I didn’t know much about the digital world or social media. I thought Twitter was the latest and greatest, I thought Facebook was invite only, and I thought Myspace was the most popular of all (okay, maybe not those last two).

The day has come. We used to wake up and have hundreds of emails in our inbox, most of which we delete before even opening. Not anymore. Those daily business emails are no longer in our inboxes, instead they’re conveniently in our Clutter folder.

If you ever find yourself in charge of an email marketing campaign, chances are you will need to track open rates for your emails. Tracking open rates are an important step in measuring the success of your campaign.

Before taking the course, I thought digital marketing is just writing funny posts on social media like Facebook. However, after a semester of learning various digital marketing tools, I found that it is more than that