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NYT's Brian Stelter (AP)

It is 3pm Wednesday, and the news of former NBCUni's chief Jeff Zucker's ascension to the leadership of CNN Worldwide has still not yet been confirmed by Time-Warner, nor Mr. Zucker himself. Even so, the Twitterstream was buzzing last night and today with hedged assertions that this news was manifest.

Leading the charge was The New York Times's intrepid TV reporter Brian Stelter who broke the story with a carefully parsed piece that all but confirmed Mr. Zucker's new job. Based on Mr. Stelter's very credible, but unnamed sources, the piece soon morphed into one that examined the bigger picture of the challenges the new leader of CNN News would face in differentiating the brand from MNBC (NBCTV.com?) and the Fox News Channel.

What caught this blogger's eye was the day-after Twitter banter between The Times's Mr. Stelter, the Wall Street Journal's Katie Rosman and Bloomberg's Edmund Lee. It provides a fascinating window into the editorial considerations weighed absent a corporate source or the subject of the story himself.

Not sure if I got the chronology down, but the tweets are insightful.

Repeating the alert with CORRECT link: Jeff Zucker has been chosen as the new president of CNN Worldwide, sources say: nyti.ms/WXBxf4