Tokidoki is considered a “collectible” and retails for $50 — much more expensive than basic Barbie dolls. Mattel said the doll is marketed more toward adult collectors than to children. Tokidoki is a limited edition doll — named after the fashion line of the same name. It is sold only on Barbie collector’s website.

“You will not find this in any toy store,” said Jim Silver, Editor-In-Chief of TimeToPlayMag.com.

Silver said Tokidoki is just the latest in a long line of high-fashion collector items meant for adults, not kids.

“These are high-priced dolls. They make dolls after big-time fashion designers like Bob Mackey, so these are dolls that kids generally don’t see,” Silver said.