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2017 FINALIST CARPE DIEM - SERVICES
EURO

SFDenmark vs. Trump - The Boomerang Effect

RAN IN: Denmark; Spain; United Kingdom

CLIENT

SF

AGENCY

Be On, AOL Networks

SUMMARY

With a budget of €7000 left-wing political-party SF had to show their dwindling throng of voters that they were an attractive alternative to the bourgeoning right-wing populism in Denmark. The perfect opportunity presented itself when Trump, the epitome of right-wing populism, dragged Denmark into his presidential campaign. Through an untraditional campaign and a carefully orchestrated seeding strategy spanning several countries, SF managed to obtain 29% increase in voters and 7% increase in memberships -creating the first positive ROMI on a campaign since 2010 of a striking €26,71 per €1 invested.