A Turkish Success Story

Abstract

For an IT vendor, meeting insurers’ expectations requires a high level of business understanding and a clear commitment to execute an implementation project within the timeframe and budget allocated.

In a new report, Meeting Insurers’ IT Requirements: A Turkish Success Story, Celent looks at the Turkish insurance market through the eyes of insurance companies executives and SFS, a local IT vendor. Three Turkish insurers agreed to share their experiences working with SFS: Aviva Sigorta A.S., Sompo Japan Sigorta A.S., and two entities of Cardif, Cardif Sigorta A.S., and Cardif Hayat Sigorta A.S.

"There is no better way to evaluate the value generated from IT projects than by asking insurers directly," says Nicolas Michellod, Senior Analyst with Celent’s Insurance Group and coauthor of the report. "Even though benefits derived from IT investments are sometimes difficult to assess, an in-person interview with an insurance executive who has made the decision to implement new technologies is always the best indicator of satisfaction."

This report profiles explains how insurers interviewed have identified problems that needed to be addressed, what types of actions they have decided to implement, and what have been the benefits derived from these investments in new technologies. Beyond the case studies, this report demonstrates that the optimal use of technology and the ability of SFS to service not only insurers but also various actors in the Turkish insurance market have generated value.