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Homebuyers can be highly selective when it comes to hiring a real estate agent, and rightfully so. They know choosing the right buyer representation is essential for achieving their real estate goals.
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Selling a home can be an exciting but complicated process, whether you’re the seller or the agent. When you get an offer, it’s easy to get carried away and think, “This is it!” Unfortunately, not everyone who puts an offer on the t...

Recent studies have shown that 88% of consumers nowadays trust online reviews just as much as personal recommendations. While this piece of info might seem alarming to business owners who have received a fair share of negative online revie...

Eager to increase your leads and closes this year? If you’re a real estate salesperson, agent, or broker who could use a boost, this list of actionable real estate marketing strategies (both online and offline) will help you get the results y...

Attracting interest and foot traffic for an open house can make or break a sale. After all, a transaction is dependent on whether you were able to generate enough interest to warrant an offer or two.
This time around, don’t bring out th...

As big a group as the Baby Boom generation is today the millennials have surpassed them in the homebuyer pool. Communicating with those 25 - 39 year olds effectively takes some skill and definitely some technological savvy.
The following...

If only you had a crystal ball that would tell you the exact words to say and the exact order to say them in to get every homebuyer to call on you. Sadly there is no crystal ball, but the better you are at analyzing user behavior and the wa...

Too many people dive into real estate thinking that being your own boss means that you can do whatever you want to do. The fact is, you still have a boss, but the boss is you. Unless you have the discipline to force yourself to put in the work,...

Of all of the real estate agents in your area, what makes you different from the rest? Answering that question is an important part of becoming a real estate rockstar. Niche marketing is for specialists of a particular area of the real esta...

Are you spending all your energy on social media marketing and less on sending out newsletter-type emails? If you’ve already built a solid email marketing list then maybe it’s time to revive your newsletter strategy.
A strategica...