Why Email Marketing Will Dominate 2018

Email marketing has immensely grown in the recent years, and it reached the next level in 2017. Email marketing is the easiest way to reach out to the potential users, and it is being adopted by as many as possible because it is an entirely economic way to promote any business.

Nowadays, the ones who're active on the internet, take their email sincerely, and the most important or their tasks are being done and communicated through emails.

Emailing is more comfortable than any other marketing channel because if an email is important to you, then it can repeatedly be read without paying any extra fee or charge.

There's so much more to email marketing.

Importance of Email Marketing

If done correctly, them emails can drive a meaningful engagement to your website, and it can compete with the traffic, i.e., generated through social media. Marketing through email is wholly cost-effective and still provides you with a pool of potential and ideal customers.

Marketing Strategies

A business can generate a loyal and long-term customer base through email marketing only. It is not possible to do through SEO. Because in SEO, customers come to your website or blog only when they need you and find your site among the top ranking pages. This phase is tough to attain, i.e., to get ranked at the first page in SERP's.

That's why it is essential to build a loyal customer base and to do this, ask the visitors to primarily enter their email id so that they may be contacted anytime to grow your subscriber base.

Engaging traffic through Email marketing is 30 times less inexpensive as well as 20 times more comfortable than that of SEO. If appropriate email marketing auto tools are being used, the whole marketing process can be handled with minimum efforts providing maximum output.

The most useful tactics used in email marketing:

The aim is to get rid of low open rates and implement effective email marketing tactics so that your emails don't irritate your subscribers, and they find them informative and beneficial for long-term.

Following are a few points that can help you to run a successful marketing campaign:

Don't prefer to purchase an email list : When marketers start email marketing, they are in a hurry to get the desired results, and that's why they opt for an easy, and quick option, i.e., buying an email list. But these lists tend to fail because the added customers are not targeted, and they start getting irritated with your continued emails.

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Keep on sending email consistently : Email marketing requires to be planned and documented first, and then the email campaign should be run accordingly. A well-constructed email plan is essential to gain better results. The frequency to send emails shouldn't be much higher i..e. 5-6 emails in a week can disturb the subscriber and he/she may either unsubscribe or ignore the emails eventually. 2 to 3 emails in a week is a favorable frequency. Regular emails should be sent to the subscribers by attaining the same frequency; it will develop a habit for the particular subscriber and prove to be profitable as per the marketing purpose.

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Opt for the double opt-in alternative : Many of the marketers believe that if they go with the double opt-in option, the user who is about to become a subscriber, will leave the process in between as it will be a time-taking process. Instead, it is essential to adopt because involving this step will not only verify the customer but also make sure that the one going with it is really interested in your services.

Cut off the inactive subscribers : There exist a lot of subscribers who don't even open any of your emails services or offers. Including more and more lethargic subscribers may cause congestion in your statistics, so better cut off these inactive subscribers to make your list active and sorted.

Manage bounce rates : Most of the marketers use marketing tools that don't create a suppression list and don't keep track of the bounced emails. Due to this, emails are being sent to those who have already bounced, which severely affects associated open rates and also degrades the reputation of your domain.

‎Choose a premium delivery server : It is recommended to use an official delivery server that provides you with a verified report mentioning ideal subscribers as well as spam assassins.

Always keep track of technicalities associated with emails : It may be possible that you don't know about the technical aspects of your email. Though, there are a lot of tools such as Bounce Domain, SPF, DKIM, HTML Format, and much more, which can assist you in testing your emails on technical grounds.

Neglect the spam traps : Spam traps include emails that are always inactive but areregularly monitored. Many of the companies use these spam traps to track a sender whose email hasn't been used to subscribe to any of the services. These spam traps can reduce your open rates to the most significant extent.

Emphasize on framing a compelling subject : ‎Subject for an email is like the title of an article. If the subject of your email isn't attractive, then the subscriber will never intend to open it, that's why it is essential to mention an attractive subject.

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Never use spam words in an email : Most of the marketers are not aware of the spam words, which trigger the spam filters. These spam words can cause your email to be moved to spams.

Email marketing can be extended a lot to get best of the outcomes. One more technique that can be opted to make your emails look more interesting is Emails' Personalization. Personalization means merely emails that are real-time based, and suits perfectly to the current requirements. Such emails prove to be useful and relevant for the subscribers, and they get more interested in interacting with you.

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