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Co-Creating Events & Designing Experiences

The minor focuses on co-creating events with a variety of stakeholders (including students from different academies). Strategy, Concept design, Branding, City-marketing, (trans&social) Media, Hospitality (including food concepts), Event logistics and Crowd Control are key elements and competencies in this minor. Part of this minor is to set up and organize your own event for a real life commissioner.

The developers and organizers of this wide Event minor believe in the strength of events as a strategic marketing tool. We see the benefits of strengthen brands through events and believe that we can empower events by making brands of them. So what is going to happen if you bring all knowledge, experience and skills of the different BUas academies together, both students and lecturers? Then you can design and organize the “perfect event”! So our aim is to bring together students and professionals from different academies. Of course you should be willing to share your knowledge and experience and furthermore you see the challenge of creating public or business events.

Whether these events are green, entertaining, innovative, commercial or in one way or another generates social development, we are going to explore together all the relevant aspects of professional events.

In 4 blocks (Strategy & Design, Logistics, Hospitality and Media) we will travel through our minor, in which we are going to develop the skills and knowledge mentioned in the learning goals earlier. In class and group meetings we will focus on the multidisciplinary aspects which are important for professional events.

lectures (60 or 90 minutes)

progress meetings (PM) per group with supervisor (40 minutes)

expert meetings (EP) per class with expert (90 minutes)

pitches (120 minutes) and presentations (90 minutes) per class

peer evaluations per group (40 minutes)

Teaching Methods:

Project-based (project work that delivers a predefined outcome to clients)

Flipping the (international) classroom, students research topics and deliver presentations.

Multidisciplinary meetings with several lecturers from different academies

Process meetings with supervisors

Usage of knowledge clips database to enhance the learning experience

Guest lectures on specific topics

Benchmarking assignments

International Context:

15 to 20 % foreign students, International focus on cases and literature, international study trip