The Must Have SEO tools for 2018 – An Insider’s Guide

November 1, 2017

They say a good workman never blames his tools, but a great workman makes sure he has the best tools to begin with. SEO is hard, but it doesn’t have to be that way. With these tools you can be the SEO master – taking your website to the next level and grabbing traffic you never thought possible.

Google Analytics

If you could only have one tool to help you do SEO, it would be this one. Without Google Analytics you are flying completely blind. This is the only way you can know how your website is performing. Finding out how your website is performing is crucial to SEO – you have to know how much traffic your website is getting and where it is coming from, and also how people move through your site once they get there. Setting up google analytics is as simple as placing a piece of code into the header section of your site, which lets google know you are the real owner. From there, you have access to the data that will let you monitor your performance and assess whether the changes that you are making are working.

Google Search Console, formerly known as Webmaster Tools, is sort of like having access to the back end of Google. You can block pages from being indexed, request re-indexing of existing pages, find crawl errors, upload sitemaps and URL parameters to help google understand your site structure, as well as generating a mark-up schema.

Essentially all of the tools within the search console application allow you to help Google search engine understand your site better and serve it up in the results pages more appropriately.

SEMrush is a subscription SEO service. An industry favourite, SEMrush lets you track your rankings for various keywords over time, conduct keyword research, audit your site for errors and offer SEO suggestions. It also allows the user to conduct competitor site analysis so they can benefit from their strengths, create bespoke branded reports with a few clicks, assess backlink profiles and make backlink suggestions.

In short SEMrush is a one stop SEO workshop, but it comes at a price. If you devote just some of your marketing budget to a SEMrush subscription you won’t regret it.

Moz has some of the same functionality as SEMrush, keyword tracking and site audits, but its main advantage is as a community and knowledge hub. Rand Fishkin, the founder of Moz, has managed to build more than an SEO platform – he’s built a movement of DIY SEO practitioners, all sharing their findings and techniques on the Moz Blog. Rand’s ‘White-board Friday’ instructional videos are an industry favourite, and many of the best of the business still swear by them, week in and week out!

FatJoe is a paid service that provides the two most crucial factors of SEO, back-links and content. Of course, both of these can be gotten organically, and work on getting both of these organically should never stop, but if you have the budget buying a boost is always worth it too.

A few high-quality backlinks with decent anchor text, and some SEO-quality on-site content could boost your rankings and spell the difference between you and your competitors.

While the Google Keyword planner is officially a PPC tool, keyword research also forms a core component of SEO. After all, how can you optimise a site without knowing which keywords and potential search terms you are optimising for?

Keyword planner can give suggestions of semantically related keywords and give estimated search volume, this is crucial when building up a picture of how searchers behave, and can allow you to focus on search terms with higher traffic to really capitalise on these searches.

If this all sounds like double dutch to you, or you simply don’t have the time to do your own SEO justice, why not let us over at Digital Pie do all the dirty work for you? Take a look around the website yourself or give us a call on 0845 557 1186!

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User Experience is often the most overlooked aspect of a website – but what is the point of a website that is difficult to use? Having a slow, confusing or outright annoying site ensures that your visitors won’t be visiting for long, or even coming back. It’s been proved by big companies such as Amazon or Walmart, that even the smallest of improvements can have a big effect on your conversion rates, as was seen by Walmart after their redesign.

Blogs posts a thing that everyone hates creating, but are a vital part of your website. Blogs are a great way to create content for your website, especially for SEO. If you have some keywords that are not showing up on Google, what better way of proving that you’re the most reliable source than by talking about it, and showing it. Blog posts helps to give your business a voice, grow your emailing list, and generate leads.

The loading speed of your site has become an important factor in the performance of your website. From July 2018 the mobile loading speed of your site will determine your websites position in Google for mobile devices. This makes prioritising the loading speed of your website a necessity – not an afterthought. There’s more to page speed than just SEO rankings however – Amazon have done tests to show that for every second that their website takes to load, they would lose $1.6 billion a year. Digital Pie will test your website to see how optimised it is for quick load times, and find how we can make it even faster.

Digital Pie are experts at creating professional and concise corporate videos, whether its to promote your business to the outside world or for internal purposes a Digital Pie video will put you on the map, and get people talking. We film your business at work, conduct interviews, spliced with shots of the surrounding landscape and top it off with a range of post production effects to create a slick and attractive video that encapsulates exactly what your business is all about.

Digital Pie are experts at creating professional and concise corporate videos, whether its to promote your business to the outside world or for internal purposes a Digital Pie video will put you on the map, and get people talking. We film your business at work, conduct interviews, spliced with shots of the surrounding landscape and top it off with a range of post production effects to create a slick and attractive video that encapsulates exactly what your business is all about.

Digital Pie are experts at creating professional and concise corporate videos, whether its to promote your business to the outside world or for internal purposes a Digital Pie video will put you on the map, and get people talking. We film your business at work, conduct interviews, spliced with shots of the surrounding landscape and top it off with a range of post production effects to create a slick and attractive video that encapsulates exactly what your business is all about.

Digital Pie are experts at creating professional and concise corporate videos, whether its to promote your business to the outside world or for internal purposes a Digital Pie video will put you on the map, and get people talking. We film your business at work, conduct interviews, spliced with shots of the surrounding landscape and top it off with a range of post production effects to create a slick and attractive video that encapsulates exactly what your business is all about.

We have live-streaming capabilities, so if you want to beam your event to the world as its happening we can make it happen. Alternatively if you want to hype up a future event with crisp visuals and exciting graphics, we can do that too. Don’t let your big event go unseen, let Digital Pie show it off like no one else can!

If you have existing footage but want to make sure its edited and produced to the highest standards, with beautiful transitions and graphics, send it over with your requirements. The post production experts at Digital Pie will put the finishing touches on it, and bring the best out of your raw footage.

Whether you are promoting an event, a business or yourself, our promotional video service will capture your good side and show it to the world. From personal trainers to local businesses, sports personalities to upcoming events, a Digital Pie promo video can communicate excitement and buzz in a way that other digital media simply can’t.

If you think your business could benefit from a short advert, whether you want to put it on Youtube advertising, your social media, or anywhere else, Digital Pie has got what it takes to bring it to life. Showcase your best products and services with a stunning short video advert, guaranteed to stay in the minds of your viewers and have everyone talking about your business.

Digital Pie are experts at creating professional and concise corporate videos, whether its to promote your business to the outside world or for internal purposes a Digital Pie video will put you on the map, and get people talking. We film your business at work, conduct interviews, spliced with shots of the surrounding landscape and top it off with a range of post production effects to create a slick and attractive video that encapsulates exactly what your business is all about.