Mobile App Push Notifications Drive 90-Day Retention Rates By As Much As 180%

by Amy Gesenhues

After analyzing data from more than 39 million mobile users, mobile marketing provider Kahuna found push notifications more than doubled a mobile app’s average 30, 60 and 90-day retention rate. For opted-in users, push notifications drove the average 90-day retention rate by 180 percent, with a 27.6 percent retention rate for users receiving push notifications compared to only a 10.Read the full article