updated 08:35 am EDT, Wed September 20, 2006

Iger Reveals iTV Details

One of the frequently-cited concerns about Apple's future iTV device was its $299 price: the cost would be high if it only included networking and television output. As part of the Goldman Sachs conference that revealed over 125,000 iTunes movie sales in the first week, Disney CEO Bob Iger helped justify iTV pricing and further explained the functionality of the media hub for those in attendance, according to The iPod Observer. "It has a small hard drive so [the TV] can download what you put on the device [from] your computer," Iger said, alleviating worries that the iTV would retain its price without having the option of a local cache to reduce load times. He added that iTV users choose a particular computer to "feed" their hub, rather than aggregating the content from every connected system automatically. Impressed with the simplicity and functionality, Iger called the iTV a "game changer" that could make Disney and similar media outlets rethink their existing strategies.