Perhaps. Certainly, the evidence is mounting that the pinboarding network of choice is making a big dent in the social space. Studies have shown that users spend more time on Pinterest than on Twitter, LinkedIn and Google+ combined, and new data reveals that the (ahem) interest in Pinterest is now so strong that the platform is outperforming both Twitter and Facebook for click-through revenue.

Is it time to start buying into all that hype?

Without question, the growth in Pinterest has been aided by the existence of other social platforms – users can share their pins on Facebook and Twitter, and this has allowed Pinterest to expand rapidly, doubling its daily unique visitors between January and March of this year.

However, the Pinterest audience has seen an important shift in this past quarter – while women still dominate, men have seen an 8 percent growth in overall share in the last three months, and now command 28 percent of the total user base.

End result? Pinterest has been tipped to secure some 40 percent of all social media driven purchases, largely at the expense of Twitter.

This infographic from Tamba takes a closer look at the rise of Pinterest.