SEO Brisbane

RISE TO THE TOP WITH SEO

(And work with one of Brisbane’s best SEO companies)

You have what your customers want. But are they finding you? Our SEO (Search Engine Optimisation) services in Brisbane continue to help our clients gain more website visits (and customers) through our up-to-date and search engine friendly SEO practices. If you’re looking for one of the best SEO agencies in Brisbane, you’ve found the right place.

When it comes to search engine optimisation, the rules are always changing. We continue to innovate and deliver value to our clients by implementing search strategies that are relevant, researched and designed with results in mind. Whether you’re a local, national or international business looking for SEO, our company is here to help.

IMPROVE MY SEO

WHAT IS SEO, AND WHY IS IT IMPORTANT?

What is SEO? To us, Search Engine Optimisation is the process of helping businesses strengthen their online presence and discoverability through numerous channels and processes. From brand conceptualisation to sales and customer retention, SEO is a crucial part of every business and should be integrated into every decision of the marketing and sales mix.

Some Companies We’ve Helped With SEO

JUST SOME OF OUR RESULTS

Local Butcher

International Fitness Chain

87%New User Sessions

300Keywords ranked on Page 1

14,000Page Views

Local Hairdresser

82%New User Sessions

300Keywords ranked on Page 1

4,960Page Views

IMPROVE MY SEO

We are an official

TESTIMONIALS

“I love working with the guys at Studio Culture. They are extremely professional, and most importantly, get great results. They have really helped with my website ranking, and within a couple of months I have doubled the number of new clients I get from my website!”

- Dr Miki Humphrey

“Many thanks to the team at Studio Culture – they have helped us to mould an SEO and AdWords strategy that we’re comfortable with and gets results. The whole team is easy to communicate with day-to-day and quick to respond to any queries from our end. Highly recommended.”

- Homes by CMA

“I’ve worked with David and the team for some time now. Throughout the years, his SEO advice, strategy and implementation have created fantastic results for our gym in Brisbane. I’ve been a long term client and I highly recommend their SEO, digital marketing and website services to all potential businesses, no matter what the size! Well done guys! See you soon.”

- Dundee Kim

“I can truly say that Studio Culture really is a one stop shop and they have gone above and beyond my expectations as far, they have helped and worked with me as a team and given me the extra time of day helping turning my business into a company within six months.”

- Shayne Dunne

IMPROVE MY SEO

We are an official

Keyword Research

One crucial part of SEO is keyword research. Keyword research is important when it comes to SEO because it helps us identify how many times people are searching for the products and services you sell, and how much of that market could be taken away by your competition. For example, if you own an online clothing store, our keyword research may find that “blue shirts” gets searched 5000 times per month, and “red shirts” gets searched only 300 times per month. Further, we find that there is not much competition for “blue shirts” and there is a lot of competition for “red shirts”. From this SEO keyword research data, we can help you get discovered for more blue shirts – and hopefully make more sales for your business!

Competitor Research

If you want to beat your competition with SEO, you need to find out what they’re doing. The competitor research phase of SEO is crucial to anyone wanting to take their digital marketing seriously. We research a number of items during the competitor research phase, including competitor rankings (what they’re appearing for on Google), approximate website traffic, approximate AdWords ad spend and backlinks. We then use this information to strengthen your own SEO strategy.

Comprehensive Site Audit

To get the most out of your SEO, all of your web assets (such as your website, directory listings, apps, PR and more) need to be working to the best of their ability. We can conduct a comprehensive digital audit on your business to see what we can fix, improve or add to in order to truly help you dominate online. Be wary of the quick ‘free’ site audits out in the market at the moment as they rely on automated software that often reports inaccurate results. We use real human SEO experts to analyse your web presence to create a powerful strategy going forward.

Ethical Link Earning

Or ‘link building’, as it’s most commonly known as. Time and time again, research continues to suggest that links are important to a website’s SEO presence. As an ethical, white hat digital marketing agency, our goal is to craft and implement link strategies that aim to increase sources of traffic to your website and also strengthen your SEO.

Search Engine Optimisation Consultancy and Advisory

We provide ongoing, practical advice on new and proven SEO strategies that best apply to your company. Algorithms of major search engines such as Google are always changing. As such, you need a team that is well versed and regularly trained on what works and what doesn’t. As a client, you will have access to a dedicated SEO consultant who will work with you to achieve your business needs.

Search Engine Optimisation Strategy Execution

For SEO to work best to your advantage, you need to form and execute a powerful SEO strategy. As a creative and strategic digital marketing agency, the first stage of our Search Engine Optimisation process is to craft a compelling SEO strategy based on thorough research of your company, competitors and market. We will then implement measurable search engine optimisation campaigns and continually improve on what works, and eliminate what doesn’t – thereby giving your business an impressive competitor edge.

Website SEO Management from a Company with Proven Results

If you have a website (or if we have designed and built a website for you), we need to make sure optimal onsite SEO practices are in place, and that they are continually updated to keep your competitors at bay. Part of our website management can include page/blog post creation and optimisation, internal link monitoring/updating, image and video optimisation, site speed optimisation, title and meta copy optimisation, ongoing consultation and more.

SEO Reporting

Our ongoing Search Engine Optimisation optimisation is based on constant testing and insights. The beauty of online marketing, analytics systems and reporting technology is that we are able to continuously monitor what works and what doesn’t. Through SEO reporting, we will be able to have a stronger understanding of your customer journeys, as well as what elements of your inbound marketing needs strengthening. We will also work with you to understand these reports, as well as add or modify elements of the reports to suit your business goals.

Content Writing and Blogging

When it comes to SEO, we craft content that is based on creativity and strategy – not spam that could hurt your business in the long run. Your brand has a voice and personality, and as such the content you have online will have a powerful influence on how people will perceive your business. With a perfectionist mindset, our content production team are dedicated to generating work that is driven by strategy. We then go a step further and market that content so the effort won’t be wasted.

Google AdWords and Pay Per Click Campaign Management

Where SEO is long term focused, Google AdWords and other paid advertising methods are designed to give you short term, measurable results. When it comes to running Google AdWords and other paid methods, it’s important that you hire trained professionals who understand the highly rewarding yet often complicated nature of online paid advertising. At Studio Culture, your AdWords campaigns will be managed by Google approved, “AdWords Qualified Individuals” who have taken official examinations and are regularly trained in the art of AdWords.

IMPROVE MY SEO

SEO: Frequently Asked Questions

What is SEO?

SEO (Search Engine Optimisation) is most commonly known as the process of helping businesses get discovered on search engines such as Google and Bing.

For example, if you are opening a new burger restaurant in New Farm, SEO can help your restaurant get discovered online whenever someone searches “burger restaurant New Farm”.

Nowadays, SEO is much more powerful than that. It can also have a part in all aspects of the online sales process and can help you determine things such as the products you sell, your tagline and what to include in your promotions.

SEO is also designed to help you accomplish more long term, ‘organic’ results that enable you to potentially depend less on paid advertising in the future.

Does SEO Work?

Of course. We regularly see the many benefits of SEO when our clients obtain more sales and website traffic after our search engine optimisation efforts.

Do I really need SEO for my business?

Whether you’re a startup or a multinational enterprise, it’s vital that you have an online presence – no matter what the industry. SEO will help you remain competitive.

How long does SEO take?

Due to the ever-changing nature of search engine algorithms, SEO is a long term process – especially if your business is in a highly competitive industry. Although we have seen some clients gain high rankings within weeks (and even days), it can generally take 3-6 months to see tangible results. Once again, this depends on the competitiveness of your industry. That’s why it’s important to invest in SEO as soon as you can.

For more short term results, you can also invest in our AdWords services.

Which SEO clients has your company worked with before?

We have run SEO campaigns across a diverse range of industries such as fashion, fitness, food, retail, construction, medical and more.

Do I only need to do SEO once?

Search engine algorithms are always changing – what worked last year may not work for you at all this year. It is important to have specialist SEOs on call who are on top of these changes to prevent your website from being de-listed or lose online presence.

How much does SEO cost?

We don’t believe in ‘cookie cutter’ pricing structures as every client is different. SEO costs depend on your business location/s, target market, industry, competitiveness and overall business needs.

Can you guarantee to make me number 1 on Google?

Even Google says that no one can guarantee a number 1 on Google (read Why Reputable SEO Firms Don’t Promise Guaranteed Search Engine Rankings). Although we can’t guarantee a ‘number 1 ranking’, we put systems in place that have worked for businesses in the past (and continue to work today) that have helped them appear on page 1 of search engines such as Google and deliver noticeable returns.

What is the difference between organic and paid results?

Organic results are the results that appear in search engines, for free, based on an algorithm. Paid (or ‘inorganic’) search results appear at the top or side of a page – they are links that advertisers pay to appear on search engines.

How do search engines work?

When someone performs an online search, a search engine scours billions of online pages and returns the results that it deems relevant. It does this by searching the content for keywords and key phrases that relate to the search query. The search engine also ranks these relevant pages according to the popularity of the websites providing the information. SEO is used to influence both relevance and popularity.

What does Google say about rankings?

Google recommends the following basic principles to get better rankings in their search engine:Make your pages primarily for users not search engines.
Don’t deceive your users.
Avoid nasty SEO tricks. Useful questions to ask yourself when it comes to SEO are: “Does this help my users? Would I do this if search engines didn’t exist?”
Think about what makes your website unique, valuable or engaging. Use this to make your website stand out.

What is keyword stuffing?

Keywords are the foundation of any solid SEO strategy – search engines as well as users need them to understand the topic of your content.

‘Keyword stuffing’ is the outdated practice of inundating a webpage with target keywords in an attempt to make the site appear more highly in search results. Keyword stuffing is not an effective method of SEO – in fact, search engines punish websites for having too many keywords and not enough useful information.

What is keyword density?

Keyword density is the percentage of times a keyword of phrase appears on a web page compared to the total number of words on the page. In terms of SEO, keyword density can be used to determine whether a web page is relevant to an online search that contains a specific keyword or phrase.

What is the difference between internal, inbound and outbound links?

Internal links are links between the pages on your website. Inbound links are other websites that link to your content. Outbound links are links from your website to other sites.

What questions should you ask an SEO provider?

According to Google, some useful questions to ask an SEO provider include:

Can you show me examples of your previous work?

Do you follow the Google Webmaster Guidelines?

What services do you offer to complement your SEO?

How do you measure your success? What sort of results should I expect?

What’s your experience in my industry?

What SEO techniques do you use?

How long have you been in the business?

At Studio Culture, we encourage our clients to ask us questions. Ask us today.

What is the difference between SEO and SEM?

SEO is a component of SEM – which stands for Search Engine Marketing. SEO is the practice of optimising your site to rank more highly in search engine results – SEM involves multiple aspects of website promotion through search engines, including SEO and paid search listings.

What is AdWords?

Google AdWords is an advertising service that allows businesses to display ads on Google and its advertising network. AdWords enables businesses to set an advertising budget and only pay when people click their ads. Google AdWords is highly driven by keywords.

What is a Google penalty?

Google penalises websites if they behave in a way that Google sees as being against their principles of good search results. These penalties can be in the form of automatic downgrades (in search results) or even outright bans. Google penalties can be intentional or they can be unfortunate by-products of algorithm updates.

What is your agency’s experience with search engine optimisation?

We’ve helped countless clients to improve their search rankings through SEO. For more information about our past clients, check out our portfolio.

What is your reporting process like?

We can provide you with a monthly SEO report that details:

What we are doing to reach your SEO goals

The impact our SEO efforts are having on your web presence

New SEO opportunities

SEO threats

Keyword rankings

Any data that is relevant to your business needs

How do you measure SEO success?

There are a number of key performance indicators (KPIs) that we take into consideration when measuring the success of our SEO efforts. These KPIs allow us to accurately measure the success of our campaigns and provide us with the information we need to strengthen and improve our SEO strategies. The KPIs we use for your business will be determined by your needs and goals.

Will you make changes to my site?

It depends on the current state of your site. SEO is the process of optimising your website so that more more people can find it. This means we need to adjust your website copy, titles, images, meta data, links and backlinks. We will never make changes to your website without consulting you first, and every change we make is reversible.

Do I need to continue doing SEO once I get good results?

Yes, you do. SEO is an ongoing process – reaching number one on a search engine today does not mean that you will maintain that spot tomorrow. You need ongoing content creation, ongoing analysis of competition, ongoing link earning, ongoing attention to search engine algorithm changes – the list goes on. The best SEO strategies (and those loved by search engines) are gradual and ongoing.

Which search engines get the most searches?

Google is the most popular search engine, followed by Bing. Our SEO efforts will help your business to get noticed on all of the main search engines.