Maidenform, Inc. (NYSE: MFB) today announced that it has entered into a
definitive agreement with HanesBrands (NYSE: HBI) pursuant to which
Hanes will acquire all of the outstanding shares of Maidenform for
$23.

Investors in Maidenform Brands Inc saw new options begin trading today, for the January 2014 expiration. One of the key data points that goes into the price an option buyer is willing to pay, is the time value, so with 243 days until expiration the newly trading contracts represent a potential opportunity for sellers of puts or calls to achieve a higher premium than would be available for the contracts with a closer expiration.

Maidenform Brands (NYSE:MFB) hit a new 52-week high Wednesday as it is currently trading at $31.98, above its previous 52-week high of $31.84 with 46,408 shares traded as of 9:41 a.m. ET. Average volume has been 156,300 shares over the past 30 days.

Maidenform Brands (NYSE:MFB) hit a new 52-week high Tuesday as it is currently trading at $30.55, above its previous 52-week high of $30.48 with 109,348 shares traded as of 2:20 p.m. ET. Average volume has been 168,300 shares over the past 30 days.