DIY Denim: customise your own jeans this season

With the denim trend going strong for AW15, we are giving you a chance to make your jeans your own this season.

Join us for our Denim Atelier in support of Jeans for Genes for the chance to embroider, tassel and patch your jeans to your heart’s content. Visit the Denim Atelier exclusively in store from the 14th – 17th September before showing off your personalised look on Jeans for Genes Day on Friday 18th September.

You can also official Jeans for Genes merchandise in store, including this year’s fashion t-shirt, boasting a hand drawn design by Edinburgh College of Art Illustration student Elle McKee.

Receive complimentary customisation on any denim purchase made in store, or bring in your old denim to be customised – prices start from £20.