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"The new BoatU.S. app can greatly improve towboat response times due to the accuracy of the GPS latitude and longitude technology built into these high-tech phones," said Jerry Cardarelli, BoatU.S.'s vice president of towing services, in a statement.

"The moment you hit the app's 'Call Now for a Tow' button, it automatically provides us with critical information before our crew even answers the phone. We think the app really adds a new layer of comfort and peace of mind," he added.