If you’re doing email marketing right, it’s an effective channel to see success. This explains why email marketing consistently ranks as being more effective than other forms of digital marketing, including social media, paid search, display ads and direct mail. Email...

The number one goal of content marketing is to position yourself as an expert in your industry, right? People will be more inclined to buy your goods and services if you’re a leader—or so the theory goes. But as the internet has exploded over the past three decades,...

You’ve heard it before: video is the future. It’s the new king of attention, whether it’s stopping your audience’s scrolling thumb on social media or increasing your dwell time on the web. The technology company Cisco predicts that video traffic will account for 82...

Good marketers are enamored with metrics. The problem, however, is that marketers do not always provide the measures that are important to stakeholders, particularly the ones who control the purse strings (i.e., the C-suite). The source of the problem is that...

As technology continues to transform the way we communicate, people are becoming increasingly impatient. They expect timely and personalized customer experiences when they are online searching, or else they will quickly jump ship. Marketers are exhausting themselves...

Being able to connect with your target audience is the key to social media marketing. Telling a story that resonates starts a conversation. It’s through that two-way conversation that we can best generate further engagement. Here are the 5 Essentials of Successful...

Today’s technology makes it easy to use metrics to inform your marketing decisions. But it may not always feel that way when you’re staring at a spreadsheet full of numbers and trying to figure out what they mean for your business. What are the metrics that matter...

Updated 10/5/18 In a 2013 article entitled Let’s face it: Hall of Fame is a Mess, Jayson Stark scrutinizes how the cloud of performance-enhancing drugs led to no player being elected to baseball’s Hall of Fame that year despite a star-studded Hall of Fame ballot that...

In this digitally-dominated world, our job as marketers is to follow, track and, ultimately, engage potential customers. Here are three emerging ways to better engage with your audiences. Programmatic advertising is getting even more hyper-targeted Welcome to the...

Video is expected to claim 82 percent of all consumer internet traffic by 2021, making video advertising the most powerful way to attract online traffic and to engage consumers. However, it can be a daunting (and expensive) task to add video production to a marketing...

EVR Advertising is a full service agency based in Manchester, N.H. providing strategic, creative and digital services for marketing communications. We genuinely care about our clients, listen and learn about their business and passionately deliver successful results. We hold our clients in high regard and make every effort to be held in the same high regard in return.