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Travel giant Marriott International has revealed the new name of “the world’s richest travel rewards program”, combining the three loyalty brands Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest. An initiative that will surely create more...

4 Key Factors When your brand becomes a symbol, you make money in your sleep. Everything it symbolizes – luxury, efficiency, edge or tradition – is packed inside the brand name. Is it really ok for it to be just ok? To honor your brand vision by giving it an equally...

The motion picture industry is brutal. Many films aren’t even finished, and very few that see the light of day stand out enough to make a buzz. The ones that make the cut often have one important thing in common: attention to detail. In director Dan Gilroy’s new...

Gaming behavior is a hot topic these days. But even though online games can certainly consume us, these alternative worlds aren’t all that bad. Fortnite, for example, is in many ways a cultural revolution. Although action-packed and violent, it does encourage...

We love to highlight interesting brands and find out the story behind their name. Read our interview with Linda Vikstrom about her company The Unclouders. What does an unclouder do? To uncloud information is essential in everything we do. I work as a moderator on...

You sure can. And that word should be the building stone for your brand name. For the name to support your business, you need to make it a natural part of your brand strategy from day one. This is a universal truth, no matter the size of your company. If...