On official Mental Health Awareness (10.10.17) day former Love Island star Chris Hughes revealed the bottled water prank which was making everybody confused since posted on social media.

Together with CALM (Campaign For Living Miserably, a charity that helps men with mental health) for World Mental Health Day, ran a tongue in cheek campaign together with Topman and new CALM ambassador Chris Hughes, star of Love Island.

‘L’Eau De Chris’ – bottled water infused with his own tears was launched and Sherbet Media are proud to have been chosen to help in this campaign. Obviously there isn’t really water with Chris’ tears but to raise awareness that research has shown 84% of men bottle up their emotions,

With a hashtag #DontBottleItUpTopman campaign generated massive media coverage and interest with the campaign strapline emblazoned on our liveries and supersides,

Sherbet Media were working with Havas Media UK, Topman and CALM showcasing Chris in Topman underwear promoting his bottled water (complete with Chris’ own tears) L’Eau De Chris in a quite beautiful marketing stunt.

Chris Hughes and his team were exclusively chauffeured around London in his own Sherbet London taxi to promote the campaign around town. Chris was even interviewed by comedian and BBC presenter Jack Rooke in the back seat of our taxi. They discussed mental health related issues such as suicides, depression and body image while driving around London’s most significant locations. You can see more here.