Our Story

When I started Norman Russell, I looked to my grandfather, father, and brother who not only inspired the name NORMAN RUSSELL, but also the philosophy behind the company: be steadfast, be honest, and do it right the first time. While many fashion labels churn out as much product as possible, Norman Russell is a modern denim brand that values quality over quantity. Creating small batch goods from carefully selected high-end unique fabrics, only producing limited runs, and personally hand-numbering every pair of jeans that leaves my shop. If I’ve done it right, my customers will appreciate the philosophy, the material, and the hard work that goes into everything I make.