VidaPrimo Expands Onto Roku and Amazon Fire Platforms

VidaPrimo, the premier Latin Music video network, will distribute its vast library of music-related video content onto branded channels on both Roku and Amazon Fire, two of the world’s largest digital streaming platforms. The announcement was made by VidaPrimo Executive Vice President and General Manager Stephen Brooks. Last month, VidaPrimo took its first foray onto connected television distribution via a reciprocal agreement with Music Choice.

“We are excited to take the next step in our network expansion by announcing our entry onto streaming device platforms, beginning with Roku and Amazon Fire,” says Brooks. “Roku is available in two of our top 3 markets, the US and Mexico, and is the gold standard of streaming platforms. Amazon Fire is growing rapidly, and integrates with Amazon Instant Video, where we also distribute. We couldn’t be happier to build our audience of Millennial Latinos on these world-class platforms.”

Roku and Fire users are extremely loyal. Brooks pointed to a recent study that revealed over 20 million US households used them at least 15 times per month, with daily average use at 3.5 hours. “That type of engagement blows every other advertising-ready platform out of the water,” he says.

The mantra for VidaPrimo in 2017 is to continue building VidaPrimo’s audience, irrespective of device. “We know we need to be wherever our consumers are,” says Brooks. “We have moved aggressively on social media, online video, connected television and now streaming device platforms. And each new platform inherently imbues our original content with more value. “

The expansion to new platforms is also vital to media buyers that need a vehicle to reach the Latin…