BAY HARBOR ISLANDS, Fla., Jan. 10, 2013 /PRNewswire/ -- Vanity Events Holding, Inc. ("Vanity" or the "Company") (VAEV.OB) today announced it has completed site architecture, identification of luxury watch distributors and suppliers, and is preparing to "Go Live" with Watchlender.com in Q2, 2013. Watchlender.com's mission is to become the world's largest marketplace of luxury watches allowing consumers to borrow some of the best known brands in the luxury watch space for a fraction of what it costs to purchase a single luxury timepiece; creating a new model in affordability and practicality for consumers looking to wear and enjoy luxury watches.

"American consumers are motivated by aspiration and wearing a luxury watch has traditionally been a fulfillment of one's consumer driven aspirations," said Vanity CEO Phil Ellett. "Stagnant wages, a weakened dollar, and an assortment of other economic challenges has helped to spark the rapid growth of the collaborative consumption space and, as a result, the timing for this launch could not be better," continued Ellett.

About Vanity Events Holding, Inc.

Vanity Events is a Holding Company whose mission is to acquire and develop diverse businesses with innovative products or services while maintaining synergistic partnerships and relationships. Watchlender.com, a member-based website allowing consumers to borrow or buy the world's finest luxury watches for a fraction of what it costs to purchase a single luxury timepiece, represents Vanity's entrance into the collaborative consumption market.

Forward-Looking Statements:This press release includes forward-looking statements concerning the future performance of our business, its operations and its financial performance and condition, and also includes selected operating results presented without the context of accompanying financial results. These forward-looking statements include, among others, statements with respect to our objectives and strategies to achieve those objectives, as well as statements with respect to our beliefs, plans, expectations, anticipations, estimates or intentions. These forward-looking statements are based on our current expectations. We caution that all forward-looking information is inherently uncertain and actual results may differ materially from the assumptions, estimates or expectations reflected or contained in the forward-looking information, and that actual future performance will be affected by a number of factors, including economic conditions, technological change, regulatory change and competitive factors, many of which are beyond our control. Therefore, future events and results may vary significantly from what we currently foresee. We are under no obligation (and we expressly disclaim any such obligation) to update or alter the forward-looking statements whether as a result of new information, future events or otherwise.

The Company is subject to the risks and uncertainties described in its filings with the Securities and Exchange Commission, including the section entitled "Risk Factors" in its Annual Report on Form 10-K for the year ended December 31, 2011, and its Quarterly Report on Form 10-Q for the quarter ended September 30, 2012.