﻿Marketing and promotion are keys to business success. However, small businesses and organisations often struggle to find time, the right people or money to manage their marketing activities, especially when it comes to entering a new market overseas. This webinar aims to guide European small businesses with limited resources to develop an effective marketing strategy in the Chinese market. It will explain the main differences in the essential aspects of marketing in China and how to adapt strategies for a successful operation. ​After attending the webinar you will: