The Web Marketing Agency

The Web Marketing Agency Location

16 Charles II St, St. James's, London SW1Y 4NW, UK

The Web Marketing Agency Q&A

What makes a great website?

In order to have a great website you need to focus on the people you want to attract as clients. This focus should be based on the information they are looking for, easy navigation, a clear user interface or layout design, strong calls to action and a great user experience.
Remember it's not about you. Sure your brand and company personality needs to be reflected, but it needs to be created from your potential clients point of view.

What questions might you ask a client when starting a new project?

Who are you looking to attract as clients?
Who are your top 5 competitors?
What are your key messages you want to give visitors?
What is the purpose of the website?
Do you have a digital marketing plan in place?
What digital marketing have you previously tried? What were the results?
Are you able to measure how effective your website is?
Do you have any benchmark data from your current or previous website?

What do you love most about your job?

I love working with businesses and helping them grow. Digital marketing and business website requirements are always changing and I love the challenge.

What inspired you to start your own business?

I had worked for a number of smaller agencies after I first graduated, which meant that I was responsible for a number of roles. I had the opportunity to start my own agency doing similar activities and working with my own team. I also saw the benefit of having a better work life balance.

Why should our clients choose you?

I have over 15 years of experience working on smaller and larger projects. I am also constantly spending time learning about new solutions and how best to help businesses with their digital marketing.
My clients appreciate the value they get and understand our process and methodologies which have been developed to ensure that we are focused on results and can measure their return on investment.

The Web Marketing Agency Services

Inbound Marketing

Attract the right people to your website, convert them to leads and close them as clients. This is our monthly service that is aimed at businesses who are wanting to grow and understand how effective digital marketing can be (reducing cost per lead by around 60%).

Pay Per Click Campaign Management

Advertising online is becoming more important for attracting clients and those who click on adverts are more targeted and already have buying intent. We work hard each month to constantly improve the performance of your of you campaign. This involves increasing your campaign quality score so your advert gets a better position at a lower cost per click, working on landing pages and adverts to improve conversion rates, adjusting keywords for better quality clicks and so on.

Website Design & Development

Every business needs a great website but people are expecting more and more. We can help you by providing a website that has great impact and generates quality leads for your business. Visitors are tracked and measured which is important as it will help you understand what is working and what is not. You can then make changes to the site that will improve the user experience and conversion rate.
We design and develop websites based on your requirements and what your target audience would be looking for. We can help setup initial foundation sites for smaller businesses or businesses who are starting out as well as take a growth-driven approach for more established businesses.

Social Media Management Platform

We can provide you with a platform that will allow you to schedule a number of text and image posts across the main social networks. This platform also will help you research and curate content for you to post, helping your social pages become the go to source for good information. Data is also provided that allows you to understand how well your posts are being received and engaged with.

Social Media Supporting Content

As a business you should be creating your own social media content on a regular basis. However to have significant impact this means that you need to post quite a lot of content, which you may not have the time to do. We can can help. We go through an extensive business profiling questionnaire with you and once completed start scheduling posts in your management platform dashboard. You can review these posts before they are published and approve them. Each month we will ask for your feedback in order to improve the content that we are posting

Digital Marketing Consultancy

You may have a team who can do the various tasks such as website updates and edits, content writing and so on, ad so just need some guidance and direction. We will meet with you each month to train you on how to be better at digital marketing, look at previous results and provide advice on how to improve performance.

Website Content Writing

We can help but writing page and regular blog content for your website. Based on initial information you provide us with we research and create your content. Once created you review it for any changes that may be required and once changes have been made we will publish the content on your website for you.

Email Marketing

We help clients put together email marketing emails and send these out. This involves creating a great email template, compiling the email content and once it has been sent out tracking how effective the campaign was. We also advise on best practices and how to improve campaign results.

Wordpress Website Maintenance & Management

Each month we will update your Wordpress website platform and plugins. This is important as if the platform and plugins are not updated the website could eventually break or be hacked due to security issues. We would also carry out any minor changes to the website that may be required.

Wordpress Website Hosting

We provide our clients with a premium website hosting solution. Unlike shared servers which can house 1000's of websites our server only house a maximum of 25 websites. This means that the website speed performance is greatly increased and your website is more secure. We also take daily backups of the website files and database and provide a one click restore function, which means that should you need to restore your website to a previous backup this can done in a couple of minutes.

Search Engine Optimisation (SEO)

We will look at your website and see what we can do to improve its rankings on search engines. Aside from looking at how the site is structured, we also look at what content would help improve your ranking and attract the right people.

Work History

Director

The Web Marketing Agency

From January 2004 to present.

I run The Web Marketing Agency, which was started as 73dpi in Cape Town in 2004. My role involves
- Account Management
- Project Management
- Creative Direction
- Digital Marketing & Inbound Strategy

Digital Marketing Lecturer

INSEEC

From September 2012 to January 2016.

I lectured in digital marketing for INSEEC University in London

Webmaster

SMARK-IT

From February 2009 to December 2010.

I ran a online entrepreneur community. This involved creating and managing a community based site.

Projects

Katy Ellis Interior Design

We created a website that showcased her previous work and services. We also created a shop that would allow website visitors to browse various interior design products and place an oder.

Velocity Recruitment

We built a website for Velocity which allowed people who are looking for jobs to register with them and browse jobs that they posted to their job boards. The system also allows members to apply for jobs and be alerted when a job that matches their criteria is added.

Project And Build Consultancy

We created a website for PBC which showcases how they can help clients, the clients who they have worked for and presents visitors with case studies of projects they have completed. They also required a news section which allows them to publish various news updates as they require.