Ellis and Jarosz, multiple Americana award nominees, share stories about the development of their sound and stepping beyond the boundaries of blue grass and identifying with Americana. The panel explores “Americana” as more of a movement than it is a genre and the ever-evolving definition of the term. Other topics discussed include relationships with radio and new media, how O Brother, Where Art Thou was a pivotal moment in helping define Americana, artists’ creative freedoms in their records and marketing strategies.

Watch the video above for the full session from Wednesday, March 16 at SXSW Music. Browse more 2016 Keynotes, Featured Sessions and more on our YouTube Channel. Stay tuned to sxsw.com/music for continued coverage of the 2016 SXSW Music Festival and Conference.