Velon Partners With GoPro for On-Bike Tour de France Coverage

Velon has entered a partnership agreement with GoPro, to bring live on-bike coverage of this year’s Tour de France.

Under the terms of the deal Velon will capture both on-bike race footage and behind the scenes videos with GoPro. Together, Velon and GoPro will give a unique view on the sport and show more of what goes into winning the world’s biggest bike races – be it from the riders’, the Directeur Sportifs [sporting director]’, the mechanics’ and the teams’ point of view.

GoPro will partner with Velon, whose teams make up two thirds of the 17 WorldTour (top level) squads, to show the content on their digital and social media platforms.

The deal is effective immediately and Velon will begin capturing content starting at the 102nd edition of the Tour de France. Velon will exclusively use GoPro cameras, with the deal running throughout 2015.

The partnership centers on GoPro’s unique ability to offer unprecedented angles, perspectives and points of view – all in broadcast quality – to create a more engaging experience for sports fans across the world.

Velon CEO Graham Bartlett said: “The partnership will show fans a new side of cycling, with the fantastic moments that have never been captured before, I think this is a great deal for the sport. GoPro’s YouTube channel is one of the world’s highest ranked online sports channels, in the top 5 for both subscribers and video views, we want this partnership to excite the fans and open the sport up to new ones from around the world.”

Todd Ballard, Senior Director of Lifestyle Marketing for GoPro said: “Cycling is one of the ultimate team sports, but the best moments often happen away from the TV cameras. By partnering with Velon, we can get inside the action and show what it takes to win in one of the world’s most demanding sports, bringing the sport alive for our millions of fans.”