How Private Jet Charter Brokers Can Get More Leads

The best methods for lead generation for private jet
charters are evolving.

Much of this evolution is driven by changes in the
demographics of private flyers.

Brokers act as go-betweens for flyers and jetting entities. Being
an effective broker means knowing how to approach today’s flyers.

This is the only way brokers can:

Generate new leads

Retain repeat consumers

Use sustainable strategies that earn referral
leads

Here’s what goes into each of these:

Understanding the new market of potential
private flyers (Millennials and Gen Z.)

Knowing the unique selling points that work for
these demographics

Knowing the tools and mediums that are best for
lead generation

..and that’s just a start.

Where Private Jet
Brokers Should Look When Searching for Lead Generation

Many of the current private flyers are aging out of the
market. The private aviation industry is looking to fill the gap with
Millennial and Generation Z flyers. However, there is an industry-wide lack of
knowledge about the best ways to reach these consumers.

Lead generation is about more than simply getting someone’s
contact information. It’s about obtaining a lead of quality that is likely to
convert. It’s about developing a pipeline of marketing materials aimed at
retention and creating repeat flyers.

However, how do you
impress Millennial and Generation Z consumers?

First of all, know that these demographics don’t behave the
same way their predecessors do. Consumers of the past exhibited a strong
tendency to brand loyalty. However, Millennials look for other things in
brands.

Millennials like
brands with:

Social consciousness (take a tip from Toms shoes
matching donation style, for example)

Eco-consciousness (tough for private flyers, but
we will talk about that)

High degree of digital fluency

High degree of personalization in marketing
materials

Each of these fit into private aviation marketing materials
in different ways.

For example, if you have a new jet with super-efficient fuel
usage, or donation commensurate with purchase system, or a company culture of
catering sustainable food, you can bring this to the forefront of your
marketing materials.

…and other marketing materials. This is where we examine the
combination of content and medium that will get the next generation of flyers
on board with you.

How Email Marketing
Segmentation Fits In With Personalization

Email marketing was made for reaching a generation that fits
in with personalization. Sophisticated email marketers track the response of
segments of their base with data and analytics tools. After patterns have been
established with hard data, you’re free to brainstorm about the best creative
approach to push each segment of your target market through the funnel.

How Podcasts
Integrate with a Preference for Infotainment Media

Consumers surveys reveal that younger generations listen to
podcasts, and are often influenced to make buying decisions based off of what
they hear on them. While traditional radio and television ads remain expensive,
podcasts have a far lower entry barrier than most people realize. They’re also
fun to create! You can’t go wrong because you get a positive outcome from
almost any conversation. Casual conversations build up your brand as fun,
relatable, and human, while technical, substantial talks give people something
to sink their teeth into when they find your content. Trust the popularity of
infotainment, and the networking opportunities that come with inviting people
on for a podcast show. It’s a booming “information entertainment” or
infotainment medium that is on track to keep growing.

The Importance of
Video For Targeting Digital-Savvy Consumers

For now, video remains the apex medium for creating full
audio video immersion, not because it’s the most advanced, but because it’s the
most advanced while still being available. The private aviation industry’s best
selling points and lead generation elements would excel on video. Gleaming jets
in the sunset. A catered meal being placed in front of a relaxing passenger.
It’s all there, and it will all look great on the many platforms that let you
publish promoted videos to potential consumers. Not only that, the publishing
platforms themselves offer detailed targeting tools to help you find people who
are likely to become future consumers.

Social Media
Influencers: The Ultimate Exposure Strategy for Reaching Millennials

Social media influencers have access to gigantic audiences.
They are the perfect exposure point for your video marketing and other
materials. Doing shout-out or perks deals with these new age celebrities can be
the best cross-pollination strategy for getting your videos, podcasts and more
materials out there.

Learn More About
Modern Lead Generation Strategies for Private Jet Charter Brokers

Brokers for private jet charters can partner with Offland
Media to learn more about effective lead generation strategies. As a team of
aviators, marketers, videographers, and influencers. Contact us online to learn more.