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Whether they realize it or not, most websites have a lot of broken links. These links are both internal and external. It is important for both user experience and seo reasons that these broken links need to be identified and fixed. In addition there has to be a mechanism in place to regularly find and fix these broken links. This is where the Xenu link sleuth app comes in. A handy windows app that will scan your entire website and check for both internal and external links. It will then flag any broken links in its report. The scan itself can take sometime, with larger sites taking much longer, but the report will highlight any link related issues...

Google Home and the Google Assistant are making inroads in the home smart speaker market. As a result, it is also a big part of SEO and marketers are working to understand how to get information to the Assistant. Here are some of the key findings from a recent study that looks at 10,000 Google Home responses and compared the data to desktop search results. Page speed looks to be one of the most important factors. Voice search results almost always came from faster loading pages. It is not surprising considering how much Google pushes webmasters to focus on page load speeds. When it comes to authority, Google looks more at domain authority than page authority for voice...

Google made massive strides in the last year using machine learning to improve ranking and identification of spam. Google refines its ranking factors and is getting better and better at surfacing quality search results. Because of this rapid pace of improvement, what was once an important part of SEO just last year are no longer factors, with new signals like HTTPS getting prominence. A recent large-scale study made some interesting discoveries that affect the ranking factors this year: Security The study found that 65% of sites that occupied the top three positions for Google results are secure. Considering that HTTPS was only found on 18% of websites two years ago, it is a massive change. Google’s insistence on...

One of the biggest issues with content creation and marketing campaigns is the lack of a proper internal linking strategy. Every site should run an internal linking audit at least every quarter. Internal linking is a sound strategy for improving search rankings and is something that very few sites execute effectively. Here are some of the key functions and benefits of a proper internal linking strategy. A proper internal linking strategy will open direct pathways for search engines to discover pages lower down the site-structure. Sometimes it might take at least seven levels of links to get to a page. With proper internal links, you can elevate a page and guarantee search engine visibility. Proper internal links also...

Software-as-a-Service (Saas) is a distribution model for software, where the provider hosts and provides access to the system over the internet. The primary draw of SaaS providers is that you do not need to install and set up the application in-house. Promoting SaaS applications poses a unique set of challenges. Lead generation The biggest challenge is trying to balance SEO and lead generation. The traditional model for SaaS is to provide high-quality gated content that helps capture leads. The problem is that search engines will not spider that content, so it takes marketing dollars to promote the gated content. You have to decide at some point if you want lead generation or traffic using SEO. Content protection Google...

Google’s “Autocomplete” feature, first released in 2004, has been a revolution in search. It shortens the time it takes to make a query based on the first few letters that a user types. It’s a very handy feature that most users would say they can’t live without, even if there are some privacy concerns. Essentially, Google aggregates this data and uses popular search data to make an educated guess as to what you might be looking for. It can also take things a step further, using your query of “wea” to serve up today’s weather (since that’s what you’re probably looking for). Google’s more intelligent search also has a downside: it can be inadvertently offensive. In a recent...