TORONTO
– May 18, 2018 – Hockey Canada and Bauer Hockey have extended their
partnership through a new eight-year deal that will see the nation’s top
teams provided with equipment from the world’s top brand, and a continued
collaboration on opportunities to increase participation, welcome new
players and engage existing players.

“One of our team’s highest points of pride is our continued partnership
with Hockey Canada because it is an example of the game’s best at a variety
of age levels selecting BAUER for their game,” said Ed Kinnaly, CEO of
Bauer Hockey. “More than the equipment, this partnership allows us to come
together with Hockey Canada to advance our shared missions, such as when we
created The First Shift in 2013 together, and we’re looking forward to
continuing this collaborative approach over the next eight years.”

For the past 45 years, Bauer Hockey and Hockey Canada have been partners,
and continuing a tradition since 1996, Bauer Hockey will be the official
equipment provider of Hockey Canada’s national teams. Canada’s national
team players will exclusively wear BAUER helmets, gloves, visors and goal
masks, including at the 2019 IIHF World Junior Championship when it returns
to Canadian ice in Vancouver and Victoria, B.C., in December 2018.

“Our partnership with BAUER provides Hockey Canada with the best equipment
for our national men’s, women’s, and para hockey teams, while also aligning
us with a like-minded organization that cares about growing the game at the
grassroots level,” said Scott Smith, president and chief operating officer
at Hockey Canada. “We look forward to eight more years of collaboration
with BAUER from the grassroots level to our high-performance teams.”

In addition to the equipment partnership, Bauer Hockey and Hockey Canada
will continue to collaborate in areas where they have shared missions. Over
the last several years, the two organizations combined resources and
expertise to create, launch and expand The Canadian Tire First Shift, a
successful program that welcomes new-to-hockey families to the game.

Today in partnership with Canadian Tire it is offered in hundreds of
communities across Canada. Bauer Hockey and Hockey Canada will continue to
identify and develop other initiatives to further advance the game for both
new and existing players, including activation at major hockey tournaments
and all IIHF events hosted by Hockey Canada.