Copy Data Virtualization

//Small & Medium Business

What is Copy Data Virtualization?

When asked about their most pressing priorities, CIO’s usually list improving the resiliency of their business, increasing its agility, and moving toward a more cloud-based, efficient, and scalable technology model. Legacy application architectures, which bind application data to particular infrastructure, make all three of these priorities harder to achieve than they should be.

Copy Data Virtualization frees increasingly strategic data from increasingly commoditized infrastructure, replacing the many siloed systems you’re using today to protect and access copies of the same production data. It replaces all the software licensing and capital intensive hardware tied up in Backup, Snapshot, Disaster Recovery, Business Continuity, Dev & Test, Compliance, Analytics, and other systems with a single, radically simple approach that does one thing: Make whatever data, from whenever it was created, available wherever you need it.

Copy Data Virtualization Partners: Actifio

Actifio Radically simple copy data management.

We address the storage explosion with a totally new approach to managing copy data across your enterprise… essentially virtualizing your disparate protection and availability storage applications into a single data management appliance that lets you recover anything instantly, for up to 90% less.

The Best Tool for Managing Copy Data

Dealing with Storage Explosion Strong odds are that excess "copy data" from these systems is the real cause. And while there are tools out there to help relieve the symptoms, Actifio is the first storage appliance purpose-built to cure the disease. We all know there’s a storage explosion out there. But most people don’t realize what’s behind it. There are two kinds of data driving the storage explosion inside your business.

Production Data Production data, which is the real-time data created and used by business applications. This is a lot of data, and it’s growing at a linear rate that varies from business to business, but averages out to about 8%. Copy data, meaning the data created by all the business systems that make a copy of everything in production. Think backup, snapshot, disaster recovery, business continuity, test and development, analytics, information sharing, even compliance… The data created collectively by these systems grows at a geometric rate, depending on the number of these systems deployed in your environment.

So if copy data is the real problem, what’s the root cause? In a nutshell… it’s that each of the data protection and recovery applications described above operates in an independent silo relative to the others. Think about that for a second. Isn’t it odd? Each of these vertically integrated application infrastructures basically performs the same four operations: Copy, Store, Move, and Restore. Why maintain so many individual tools, each independently copying, storing and moving redundant data and restoring overlapping information? Doing so results in an average of 13-120 excess duplicate copies of data, align with a massive increase in your required storage footprint, bandwidth requirements, backup windows, labor intensity, and just plain complexity. According to IDC, most companies are already spending over 5 times more on the hardware to support copy data. And they predict that during this year, the total cost of supporting copy data will surpass that of supporting the production data that copy data is intended to protect.