A blog on Social Media, SEO, Analytics, Mobile & More

Digital Behaviors of Beauty Shoppers & how their Purchase decision is influenced?

In case of users searching for beauty products online, many start their journey undecided on brands. Makeup, Skincare, Fragrance, hair care & others are some of the products users are looking for. Beauty shoppers take action after watching beauty videos on youtube & other leading video properties. Some of the findings from the Google study are

1) 58% buy to replace a product they ran out of, 36% buy to take advantage of promotion, 27% buy to try a new product.