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Schwab Moves to Deepen robo Adviser’s Personalization Features

One trade-off with using the technology is that customers receive less personal advice. Robo advisers will need to dig deeper if they are to provide more accurate financial advice and compete long term, said Sean McDermott, an analyst at consulting firm Corporate Insight Inc. “Right now, there’s a great deal of disparity in terms of how much data is collected before advice is dispensed,” he said.