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Advertising is meant to persuade, and the themes and techniques of that persuasion reveal a part of the nation's history. The Museum has preserved advertising campaigns for several familiar companies, such as Marlboro, Alka-Seltzer, Federal Express, Cover Girl, and Nike. It also holds the records of the NW Ayer Advertising Agency and business papers from Krispy Kreme Doughnuts, Carvel Ice Cream, and other companies. The Warshaw Collection of Business Americana comprises thousands of trade cards, catalogs, labels, and other business papers and images dating back to the late 1700s.

Beyond advertising campaigns, the collections encompass thousands of examples of packaging, catalogs, and other literature from many crafts and trades, from engineering to hat making. The collections also contain an eclectic array of advertising objects, such as wooden cigar-store Indians, neon signs, and political campaign ads.

Flat rectangular card with black print. On one side is an image of a young girl washing a young boy's hair, which is covered in shampoo. A calendar for 1910 is on the reverse. A product description reads: "Pure as the pines. Made from Pine-Tar, Glycerine and Sweet Vegetable Oils. Emollient--Healing--Antiseptic."

Straight pin-back United War Work Campaign pin. The pin is a flat, white square with a blue circle. Text in the circle says “United War Work Campaign.” Within the circle is a red shield that says “For The Boys Over There.”

The United War Work Campaign was a joint effort undertaken by seven voluntary organizations active during World War I: the National War Work Council of the YMCA, the War Work Council of the YWCA, the National Catholic War Council (Knights of Columbus), the Jewish Welfare Board, the War Camp Community Service, the American Library Association, and the Salvation Army. The aim of the campaign was for these seven organizations to raise at least $170,500,000 in subscriptions and pledges during the week of November 11–18, 1918, to help boost American soldiers’ morale and provide them with recreational activities.

Much like the use of military insignia to identify its wearer (by association with an organization) and his/her achievements, these pins and buttons were meant to be worn by Americans on the home front during World War I to show their membership in an organization and/or their contribution to a particular war effort, such as the United War Work Campaign. The pins and buttons displayed the wearer’s patriotism and generosity and undoubtedly also served to prompt others to become similarly involved in the various war efforts.

SOURCE:

“United War Work Campaign,” Committee on Public Information, Bulletin 42, 1918.

Straight pin-back United War Work Campaign pin. The pin is a flat, blue rectangle with white print that reads “United War Work Campaign.” Within the rectangle is a white square with a red shield. The shield has white text that reads “For The Boys Over There.”

The United War Work Campaign was a joint effort undertaken by seven voluntary organizations active during World War I: the National War Work Council of the YMCA, the War Work Council of the YWCA, the National Catholic War Council (Knights of Columbus), the Jewish Welfare Board, the War Camp Community Service, the American Library Association, and the Salvation Army. The aim of the campaign was for these seven organizations to raise at least $170,500,000 in subscriptions and pledges during the week of November 11–18, 1918, to help boost American soldiers’ morale and provide them with recreational activities.

Much like the use of military insignia to identify its wearer (by association with an organization) and his/her achievements, these pins and buttons were meant to be worn by Americans on the home front during World War I to show their membership in an organization and/or their contribution to a particular war effort, such as the United War Work Campaign. The pins and buttons displayed the wearer’s patriotism and generosity and undoubtedly also served to prompt others to become similarly involved in the various war efforts.

SOURCE:

“United War Work Campaign,” Committee on Public Information, Bulletin 42, 1918.

Straight pin-back United War Work Campaign pin. The pin is a flat red, white, and blue rectangle. White text in the red portion reads “I Gave For The Boys.” Blue text in the white portion reads “Did You?” White text in the blue portion reads “United War Work Campaign.”

The United War Work Campaign was a joint effort undertaken by seven voluntary organizations active during World War I: the National War Work Council of the YMCA, the War Work Council of the YWCA, the National Catholic War Council (Knights of Columbus), the Jewish Welfare Board, the War Camp Community Service, the American Library Association, and the Salvation Army. The aim of the campaign was for these seven organizations to raise at least $170,500,000 in subscriptions and pledges during the week of November 11–18, 1918, to help boost American soldiers’ morale and provide them with recreational activities.

Much like the use of military insignia to identify its wearer (by association with an organization) and his/her achievements, these pins and buttons were meant to be worn by Americans on the home front during World War I to show their membership in an organization and/or their contribution to a particular war effort, such as the United War Work Campaign. The pins and buttons displayed the wearer’s patriotism and generosity and undoubtedly also served to prompt others to become similarly involved in the various war efforts.

SOURCE:

“United War Work Campaign,” Committee on Public Information, Bulletin 42, 1918.

Round United War Work Campaign button. The button is white with a red border. White text on the border reads “* United * War Work Campaign.” A blue star and “7” are in the center of the button.

The United War Work Campaign was a joint effort undertaken by seven voluntary organizations active during World War I: the National War Work Council of the YMCA, the War Work Council of the YWCA, the National Catholic War Council (Knights of Columbus), the Jewish Welfare Board, the War Camp Community Service, the American Library Association, and the Salvation Army. The aim of the campaign was for these seven organizations to raise at least $170,500,000 in subscriptions and pledges during the week of November 11–18, 1918, to help boost American soldiers’ morale and provide them with recreational activities.

Much like the use of military insignia to identify its wearer (by association with an organization) and his/her achievements, these pins and buttons were meant to be worn by Americans on the home front during World War I to show their membership in an organization and/or their contribution to a particular war effort, such as the United War Work Campaign. The pins and buttons displayed the wearer’s patriotism and generosity and undoubtedly also served to prompt others to become similarly involved in the various war efforts.

SOURCE:

“United War Work Campaign,” Committee on Public Information, Bulletin 42, 1918.

Round War Savings Service button. The outer circle is brown with light brown text that reads “∙ War Savings Service ∙ W.S.S.” The inner circle is blue and white with an image of the Statue of Liberty’s torch.

The War Savings Service was related to the purchase of War Savings Stamps. The U.S. Treasury began issuing War Savings Stamps in late 1917 to help fund American participation in World War I. The War Savings Service button was a way for Americans to indicate that they were “enlisted in the great army of production and saving” on the home front.

Much like the use of military insignia to identify its wearer (by association with an organization) and his/her achievements, these pins and buttons were meant to be worn by Americans on the home front during World War I to show their membership in an organization and/or their contribution to a particular war effort, such as the United War Work Campaign. The pins and buttons displayed the wearer’s patriotism and generosity and undoubtedly also served to prompt others to become similarly involved in the various war efforts.

SOURCE:

“Drive on for War Savings Stamps: Opportunity Given to All to Help Defeat Germany by Lending to the Government,” Greater New York 7 (June 24, 1918): 12. books.google.com/books?id=tisiAQAAMAAJ.

Round Third Liberty Loan pin with metal pin-back. The pin is blue with a red border. White print reads “Third Liberty Loan.” An image of the Liberty Bell is in the center of the pin. A red, white, and blue plastic ribbon is attached to the pin. Blue text on the white portion reads “Volunteer.”

The Third Liberty Loan was part of the larger effort by the U.S. government to sell war bonds (also known as Liberty Bonds) during World War I to defray the expense of war. These bonds were issued by the U.S. Treasury. The Third Liberty Bond Act was passed by Congress on April 4, 1918, and the bonds began issuance shortly thereafter.

Much like the use of military insignia to identify its wearer (by association with an organization) and his/her achievements, these pins and buttons were meant to be worn by Americans on the home front during World War I to show their membership in an organization and/or their contribution to a particular war effort, such as the United War Work Campaign. The pins and buttons displayed the wearer’s patriotism and generosity and undoubtedly also served to prompt others to become similarly involved in the various war efforts.

Celluloid notebook advertising the L. S. Plaut & Company store, "The Beehive, the largest fancy goods store in the state," in red and blue print with an image of a beehive. An image of the Newark, N.J., store is on the back cover. A calendar for the year 1890 and a list of goods for sale are on the inside page.

Promotional booklet with celluloid cover. Red, green, and black print on front. Color image of a woman's face and purple flowers. Black, red, and blue print on back cover. Image of a box of Pennyroyal Pills. Interior contents include calendars for the years 1904-1907; advertisements for Chichester products; beauty and health hints; legal maxims; states' nicknames; and more.

Celluloid lumber and cement scale. It is rectangular with two interior dials and is printed in blue and red. One side calculates the quantity of materials requred to make one cubic yard of rammed concrete. The other side calculates the number of feet boards contained in various sizes of lumber. Lehigh Cement Company was founded in 1897.