SF Bulls write the greatest local press release of 2012

The San Francisco Bulls hockey team yesterday announced that Friday night’s game will have a Mayan doomsday theme.

The 2012 end-of-the-world thing has well covered in the media and beyond, but the Bulls still manage to squeeze a little more fun out of it. Below is the team’s latest press release promoting the game against the Ontario Reign, which appeared under the headline “It’s the End of the World As We Know It Game at the Cow Palace This Friday.”

We’ll discuss more after the release …

bulls release

Press release: SF Bulls

I had a good feeling about this team after interviewing Pat Curcio last year, and he sent me to the web site of his former team the Hannover Scorpions so I could see picture of him with a mullet. (Before and after photos included below. Love the “SCORPIONS” lettering on the jersey that matches the band’s logo.)

I don’t know if the San Francisco Bulls are going to make it in the long term, but they’re doing everything right. If they eventually go the way of the Spiders or Shamrocks it won’t be for lack of effort or good ideas.

I like the one month emergency supply of food giveaway, and Curcio’s “No matter what happens, we’ll finish the game” quote. And I love the selling point of the strength of the Cow Palace. That structure is nothing if not solid. It’s exactly the place I’d want to be in a doomsday situation.

Nice job, Bulls. Hoping the Mayans were wrong, so I can get to a game in the New Year.

UPDATED 8:04 p.m.: I’ve been told Jason Lockhart, broadcast voice of the Bulls, wrote the press release. Excellent work Jason!

PETER HARTLAUB is the pop culture critic at the San Francisco Chronicle and founder/editor of The Big Event. He takes requests. Contact him at phartlaub@sfchronicle.com. Follow him on Twitter @peterhartlaub. Follow The Big Event on Facebook.