Our class has been abuzz for the past couple of weeks as the students have been planning their own businesses using a natural resource in one of our three Canadian communities. The students have made lots of decisions, including crafting a mission statement, business name, and determining whether their business existed to make a profit, benefit the environment, help a charitable cause, or to bring jobs to their community.

We’ve talked about resource stewardship which is an important part of our curriculum in grade two, and students have been mindful in making plans on how to use their renewable or non-renewable resources. Most recently the students designed logos. To recognize the history of Aboriginal people stewarding these resources, the logos all included the Aboriginal language and art of the business’ community. Some students have been so passionate about their businesses that they have been adding to their plans at home!

This week we are going to plan some advertising for our businesses so that we can think about the demographics of our communities and what would convince those people to buy the product. Students will be creating a TV ad, poster, radio ad, website, or some other form of PR to advertise their product. You can check out some of our research resources here!