Adrian Thomas

“Keep Calm and Carry On”, the famous British motivational poster first espoused in 1939. Such messaging was thought up by the UK government to keep us proud of our stiff upper lip as we dealt with the drudgery of daily life. And we do. But the lives of those living in the UK have changed immeasurably since the advent of the famous poster, and the recent mid-winter NHS crises is reason to shake our Keep Calm attitude and start taking action in healthcare innovation. In 1942, we saw the birth of the National Health Service, a public institution framed as…