Is your online business ready for the holiday season?

Wednesday, Oct 21, 2015 Posted By Maja Podonowska

The time of the holiday season is almost here. Halloween, Cyber Monday, Black Friday and Christmas. These are the most commercial upcoming events you need to take into consideration in your nearest marketing plan. Why? Because if you’re not ready for those holidays, your clients may not be ready for your online business. Are you stressed? Don’t worry, there is a couple things you need to remember about to sleep well in the months ahead.

MAKE A SPECIAL OFFER

First of all you need to figure out what you can offer your clients. What kind of products or services with the specific discount or coupons. This is a first step before you actually start planning others. Think what would bring your customers to your online shop and make a special offer for those who will come.

MAKE AN EMAIL CAMPAIGN

When you figure out what would you like to give your customers on holiday season set up an email campaign to inform them about it. Think of a content you paste to the emails, prepare data, plan how often you want to send them and on what days of the week. Also figure out how long before do you want to send out the emails and promote your offer . Make some drafts of templates, test your CTA’s and graphics. In the end schedule your emails and patiently wait for the upcoming holiday.

MAKE A MARKETING CONTENT

Start planning your holiday marketing content. Find proper pictures, cartoons and make graphics. Start looking for some articles or write your own. Think of some social media events or contests. You can support your marketing content with an email campaign. Remember to make it compatible. You can also schedule your prepared content on your blog and social media, using suitable tools. Think which content would you like to promote and how much would you like to spend on it.

MAKE A LANDING PAGE

Build specific landing page for your promoted posts and email campaigns. Make sure your clients won’t have a problem with working landing page, properly referring buttons and appropriately loading photos. Make also sure they will find what they’re looking for landing on this page. Give them a reason to click and do the required action and no reason to abandon the landing page. Remember that your landing page must work on both, desktop and mobile devices.

MAKE SURE YOUR WEBSITE IS MOBILE-FRIENDLY

The mobile-friendly website is a must have normally, but during the holiday season is a must have multiple times. Your customer must be able to shop or downloads some coupons on their mobile devices. If something won’t work on their smartphone, you can be sure that most of them won’t come back to your shop again.

All these points show how being ready for holiday season is important and how much you need to be prepared to handle it. Be aware when to start planning all the steps for the holiday season and follow your competitors to not to stay behind.