Digital Lead

Competition #S007-2017

Applications are invited for a Digital Lead who will be a key strategist behind the digital voice and presence of the University. The Digital Lead contributes to the day-to-day operations of the Emily Carr University communications team with specific emphasis on compelling content generation, curation, and coordination. Collaborating with colleagues and other stakeholders, the Digital Lead contributes to delivering integrated and forward-looking communications strategies, including introduction of new strategies and emerging methods for digital communications. The Digital Lead is also involved in media relations, stakeholder engagement, and events. This position plays a strategic and creative role within the department and will appeal to those who have a passion for writing and editing. The Digital Lead works closely with internal clients including university executives, directors, research, and academic leadership, helping them articulate an audience-focused digital vision, strategy, and roadmap that is based on leading practices, latest trends, and cross-functional insights. Applicants will have:

Bachelor’s degree in marketing, communication, or a related field.

Five years of relevant experience in building digital strategies, roadmaps, governance models and business cases, growing and managing online communities, and developing content in a client-focused environment. Or an equivalent combination of education and experience.

Excellent written and verbal communication skills.

Strong planning skills and demonstrated ability to leverage new online content to support overall communications strategy, as well as able to create or contribute to social media strategies and roll-out plans when required.

Understanding of techniques like Search Engine Optimization/Search Engine Marketing to expand the reach of content.

Advanced knowledge of social media monitoring and metrics tools, such as Hoot Suite and Meltwater.

Ability to contribute individually, and participate in cross-functional teams.

Ability to analyze large amounts of data into actionable information.

Highly organized with the ability to prioritize multiple requests, keep timelines on schedule and demonstrate excellent attention to detail.

Ability to be actively and positively engaged with the off and on-line community, good decision-making skills, tact, discretion, good listening skills, willingness to search out answers, ability to recognize when others need to be involved in activities or decisions. Strong ability to effectively redirect or defuse online conflict, able to take initiative and propel group content development forward.

Ability to maintain currency in the rapidly changing digital community.

Some Typical Duties:

Under the direction of the Executive Director, Communications, creates a comprehensive digital strategy for Emily Carr University of Art + Design. The scope of work includes, but is not limited to, all university and associated organization websites, micro-sites, blogs, social media channels, crowd funding sites, intranets and other online and digital communications.

Designs and implements a comprehensive digital media strategy to increase conversation, engagement, visibility, likes/shares, recruitment and traffic across Emily Carr digital channels as well as increasing awareness about Emily Carr through outreach on external channels such as forums and blogs.

Leads the University’s web governance process. Prepares regular reports on insights gained from digital media monitoring and execution to help evolve strategies in a timely fashion.

Coordinates digital media planning with the Communications department as well as key University departments, such as Student Services, Research, Human Resources, Faculties, Library, and Research Areas. Works closely with other departments to help them develop and continually update content across their digital media channels, including websites, micro-sites, blog posts, tweets, status updates, pins, photos, videos or interactive app development. Participates and develops a content/editorial calendar.

Promotes Emily Carr as a whole, and University events and campaigns in particular using Emily Carr’s website, Facebook and Twitter feeds as well as all other branded content channels.

Works with all departments within the University to brand and align all digital assets within the overall communications strategy.

Works with and advises independent faculties, departments and professors, on how to maximize digital assets and platforms within the Emily Carr brand.