The S & M Mini Cooper Billboard Makes Me Want to Say the Safe Word

The S&M Mini Cooper Billboard has tapped into interests I never knew I had. This cheeky billboard in Hamburg, Germany proves that Mini owners really do have more fun. Let’s get physical.

The S&M Mini Cooper Billboard would never fly in the States. Mini has put out a secret "safe word" which, when texted, will make the billboard whip the Mini. The Mini will then honk its horn in delight or pain, depending on how you view being whipped. Check out the video to see this awesomeness in action. Mini is taking advertising to a painful new level. I’m down—depending on who is doing the whipping.