The Eagle One appearance products desired to re-introduce the brand to their core consumer demographic through grassroots marketing efforts. They tasked TSMGI with developing a program that delivered direct consumer engagement, hands on product trial, direct/onsite consumer sales and be re-introduced to the brand.

THE SOLUTION

TSMGI conceptualized and assisted in the design, development and execution of an experiential marketing tour that participated in 30+ of the largest car culture events in the country. Execution of the tour included hiring and training authentic brand ambassadors (tour managers), conducting product demos, directly selling product, providing bounce-back promotions to retail, facilitating related social media content, and leveraging local event sponsorship.

The tour was deemed successful by all client metrics, including gross impressions generated through various forms of media, number of consumer engagements, and product sales.