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Retail
The Bakersfield Californian's Retail advertisers span a great range of categories from department stores and local grocers to hospitals, restaurants and the financial sector. The retail classification and rating supports any advertiser who maintains a physical location, but is not part of a national chain of businesses. Our retail product offerings are designed to fit a wide range of advertising budgets, audience demographics, and branding looks. We provide an advertising buy that solves every retailer's marketing needs. The Bakersfield Californian can help your business reach your ideal customers.

Readership

Daily Metro Readership - 116,490

Sunday Metro Readership- 143,603

Readership Demographics

40% of daily readers have a household income of $75,000 or more

43% of Sunday Californian readers have a household income of $75,000 or more

68% of daily readers own their home

72% of Sunday Californian readers own their home

83% of Californian readers have eaten at a sit-down restaurant in the past 30 days

94% of Californian readers have eaten at a fast food restaurant in the past 30 days

66% of Californian readers stayed in a hotel/motel on vacation in the past 12 months

89% of Californian readers have shopped at a clothing store in the past 3 months

85% of readers have shopped at a home accessory store in the past 12 months

80% of Californian readers have shopped at a shoe store in the past 3 months

24% of readers plan to purchase a new or used car in the next 12 months