Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Cat Food in South Korea

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Executive Summary

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PROSPECTS

People feeding stray cats supports growth

In South Korea the increasing number of stray cats has become a social issue as they can carry a variety of viruses or diseases such as herpes. There are divided opinions about feeding stray cats.

Wider range of cat food leads to price drops

Cat food has a wide range of products on offer in all categories. The cat population continued to grow in 2017, leading cat food to be regarded as an immature and emerging category with potential for strong growth over the forecast period.

Internet retailing leads

Cat food is mainly distributed through internet retailing, which also helps cat food to record healthy growth. Unlike dog owners, cat owners tend to visit veterinary clinics rarely and internet retailing is therefore set to continue to offer more options to cat owners.

COMPETITIVE LANDSCAPE

Leading players focus on both specialist and internet retailing channels

As the cat population increases, manufacturers expect the number of cat owners will increase gradually, and more pet owners will begin to value the advice of specialist retailers. This trend is set to support the development of premium and specialised cat food, targeting cat owners who regard their cats as family members and are concerned about the health of their pets.

Leading brands of cat treats record strong growth

The leading brands in cat treats, such as Temptation by Mars Korea and Purina Friskies mix by Lotte Nestlé Korea, achieved strong growth in 2017, consolidating their positions. These two players created a sensation in cat treats by offering new snack concepts of cat food to pet owners, including treats with crunchy exteriors and soft interiors and a wide variety of new flavours.