Trade promotion rises

AUTHOR(S)

Neff, Jack

PUB. DATE

April 2000

SOURCE

Advertising Age;4/3/2000, Vol. 71 Issue 14, p24

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Reports on the increasing number of package-goods companies that are resorting to trade promotion and couponing, as sales and profit pressures mount in the United States. Growth of trade promotion in the laundry, diaper and paper categories; Stability of advertising spending despite the surge in promotion. INSET: Marketers promotion funds buy new media frontier: Supermarkets..