It is nice that governments and some private organisations hand out bravery awards and other forms of recognition to people who save others from imminent death or injury, or who contribute in wonderful ways to society and to the betterment of the lives of their fellow humans. Most people would act selflessly without such awards and few would even think about awards when they automatically jump in to help someone.

I am assaulted by noise everywhere – auditory and visual. It seems that everyone is clamouring for my attention. I am exhorted to buy and attend and save and sign and join. Almost everywhere I go and whatever I’m doing, there are people and their products trying to distract me.

I think it’s time for me to start my own cult, before I get too old to enjoy the spoils. The trick is to be self-aware enough that I avoid behaviour that would place me outside the law. Therefore, no sexual hanky-panky in my cult. Everything in moderation and with sufficient restraint.