The Luxury Brand Management Diploma provides participants with the essential luxury brand management
knowledge and skills. Participants are introduced to the latest theories in the luxury world through an in-depth
analysis of established, contemporary fashion companies and brands.

OBJECTIVES
■ Identify the fundamental concepts and techniques
of luxury brand management and marketing
■ Employ effective management and marketing
techniques
■ Apply necessary management and decision-making
skills to succeed in the world of international luxury
brand management
■ Evaluate opportunities in the luxury marketplace
■ Communicate the value of luxury brands
■ Outline the luxury fashion buying and
merchandising processes
■ Operate as a professional in the world of luxury