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Sirius Thinking, Ltd., founded in 1996, is a New York City-based company specializing in the creation of mission-driven children's educational entertainment. The company employs a "multiple media" strategy, focusing on television, the Web, interactive software for computers, tablets, and mobile devices, animated and live-action video, music, spoken-word audio, and print, combining core educational content with appealing animated and puppet characters in a humorous context. It is best known for creating and co-producing the multiple-Emmy winning PBS literacy education series, Between the Lions.