Marketing Resources

Press Releases: Via press release each year LSU will release an alphabetical listing of the current year’s LSU100 companies and following the ranking announcement will also release a ranked list press release. Honoree companies are welcome to issue their own press releases recognizing their individual company and it’s LSU Tiger leaders.

Use of LSU100 Designation: LSU100 and LSU One Hundred are designations given to the fastest-growing alumni businesses within a calendar year. Therefore, the designation mark may only be used to affiliate your business with that list and not to imply endorsement by or partnership agreements with LSU.

Following the completion of the year in which your business is listed as an LSU One Hundred business, you must use the Honoree version of the designation mark that includes the year your listing occurred. Your year is complete when the list for the following year is released.

LSU One Hundred (LSU100) designation marks may not be used on your business system items like letterhead, business cards, email signatures, etc.

The LSU One Hundred designation mark (LSU100) may not be incorporated into any logos or aligned with artwork to create a logo. Borders, boxes, or shapes may not be placed around or behind the LSU One Hundred designation mark, including a white box.

There must be a protected area surrounding the designation mark. The height of the designation mark should be the minimum space on all sides.

The LSU One Hundred designation mark may only appear in the official LSU colors: purple, gold, black, white, and gray. The designation mark must appear using 100 percent full saturation of the official colors. Tinting is not allowed. The PMS, CMYK, and RGB mixes for the LSU colors are listed in the chart below.

Drop shadows and gradients should never be applied to the LSU One Hundred designation mark.

The LSU One Hundred designation mark should never appear smaller than 1.5 inches in width.

In written and verbal communication, LSU should always be referred to as Louisiana State University or LSU.

LSU should never be referred to as Louisiana State, LSU Baton Rouge, L.S.U., or other aliases different from the official names listed above.

Louisiana State University should always be in upper and lowercase letters or all uppercase letters. Never all lowercase letters.
LSU should always appear in all uppercase letters. It should never appear in lowercase letters (LSU) except for URLs.

At no time is placing anything in front of, adding a stroke or outline to, or adding gradients, drop shadows, patterns, or effects permissible for any LSU One Hundred logo.

In written and verbal communication, LSU should always be referred to as Louisiana State University or LSU.

LSU should never be referred to as Louisiana State, LSU Baton Rouge, L.S.U., or other aliases different from the official names listed above.

Louisiana State University should always be in upper and lowercase letters or all uppercase letters. Never all lowercase letters.

LSU should always appear in all uppercase letters. It should never appear in lowercase letters (LSU) except for URLs.

At no time is placing anything in front of, adding a stroke or outline to, or adding gradients, patterns, or effects permissible for the designation mark.

Guidelines are subject to change at LSU’s sole discretion and without notice.