Bakers Journal March 2018 : Page 15

9:30 am – 10:00 am From NAFTA to Food & Nutrition Policies: What is Next for Canada’s Baking Industry in 2018 and Beyond Will NAFTA be re-negotiated or thrown away and what will it mean for product exports and equipment/ingredient imports? How will the upcoming labelling regulations impact bakers both large and small? What will the proposed marketing to children prohibition mean for advertising and in-store promotions? These are a few of the questions that will be addressed during this fast paced session presented by BAC’s Paul Hetherington and Johanne Trudeau. 10:00 am – 11:00 am Baking to Fulfill: Satisfy Your Customers and Yourself Join prominent pastry chef Anna Olson, as she shares her insights on today’s baking business, entrepreneurship, promotions and channeling your drive to succeed. Anna has become one of the country’s most recognizable television chefs. Hosting Food Network’s “Bake with Anna Olson”, “Fresh with Anna Olson”, “Sugar” and her latest series, “Inspired with Anna Olson”, she has earned a loyal following in over 190 countries. Both the Ontario Hostelry Institute and the Canadian Food & Wine Institute have recognized her for ongoing contributions to the development of Canadian food culture. By way of personal experiences and anecdotes, Anna will reveal that business and personal growth are intertwined suggesting that taking care of your operations requires taking care of yourself. Presented by: Celebrity Chef & Baker Anna Olson Monday April 30, 2018 8:45 am – 9:30 am Consumers and Bakery Products: Examining Today’s Consumer Behaviours and Expectations The new consumer rules: in-depth insights into today’s consumer behaviour and expectation related to baked products. Consumers have become more knowledgeable and articulate about the food choices they make. In order to identify consumer needs, requests and demands, Puratos interviewed almost 11,000 consumers in 25 countries about their choices, attitudes and perceptions related to the baked goods industry. This session will inspire you to further innovate and differentiate your baked offerings in order to exceed the new consumer expectations. Presented by: Liesbet Vandepoel Director of Marketing, Puratos Canada