Microsoft’s model was: you’d buy a device, then pay for licenses for Microsoft software. Google’s disruption was: hey, you don’t need to pay for Microsoft software if you’re willing to put up with our non-blinking mostly-text ads. Apple’s model is: you don’t even need to see those ads, just buy your devices from us.

Interesting that he says "was" when referring to Microsoft and Google, and "is" when referring to Apple's business model.

Disturbances in the wash

Hello. I'm Gabriel Ponzanelli and this is where I explore photography, design, technology, and other creative topics. My day job is in digital marketing and advertising, so themes around this will occasionally pop up. Learn more here.

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