It’s a little-known fact and a rarely-practiced strategy, but you can be your own public relations advocate. Whether you are a solo agent or you have a team and can delegate the task, there are a few simple steps you can take to connect with the press and become a media superstar. You don’t have to spend thousands to hire a public relations firm to have contacts in the press, and you don’t have to become a relentless self-promoter. You just have to have the right tools in your arsenal and know how to use them.

Learning Objectives:

Upon completion of this session, participants will be able to:

Learn to properly write a press release to catch the media’s eye.

Plug into local social media channels – using your own social media presence – to connect with on-air personalities, reporters, writers, local bloggers, and trend-setters.

Create a public relations plan to incorporate into your existing marketing plan.

Devise a hyper-local presence – be everywhere using social media, blogging, and your unique knowledge – to become known as the local expert.