Portfolio

ASUS x PAX

Project Description

ASUS X PAX
We worked with the team from ASUS Australia to build multiple branding and interactive campaigns that promoted their products to attendees of Australia’s largest Gaming and Technology expo.

King Creative Concept:
To showcase ASUS products in a gaming setting by partnering with the expo PAX Australia and aligning with video game publishers Wargaming.net and RIOT GAMING.

Creative Plan:
Build a solid brand presence at PAX Australia.
Manage multiple brand activations at different locations around the event.
Capture footage and create social content for ASUS Australia.
Support retail stands at PAX Australia.

Comment on Results:
“This was a fantastic result for our brand. ASUS was involved in multiple sites around this event including two of the largest sites at PAX Australia. We will definitely be working again with the team from King Creative to build more amazing brand activations.” Sally Vernon – PR & Marketing Director.