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Europe’s chemical industry is seeing its market share move east – driven by a shift in demand flows and in the industry’s key end markets. The EU’s economic challenges continue to stunt the growth of the European industry. In the Middle East despite ongoing feedstock advantages, challenges relate to successfully delivering downstream growth and expansion.

Chemical industry leaders of the future need to successfully innovate to develop products that react to the emerging global mega trends, such as population growth, water and food scarcity, sustainability, including energy use and climate change.

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