CHICAGO--(BUSINESS WIRE)--Metromix LLC, a joint venture between two of the nation’s largest media
companies – Gannett Co., Inc. and Tribune Company – today announced
Metromix Deals, a suite of new features on its websites that showcase
exceptional deals and specials to its visitors who use the sites to plan
nights out in their cities. The new features include both third-party
deals aggregated from dozens of deal-of-the-day websites and other
sources, as well as a new Metromix-branded Deals product available
directly to local and national advertisers.

Metromix Deals (http://www.metromix.com/deals)
provides young, social adults with a one-stop shop in a dedicated deals
section, plus deals-related features integrated throughout the Metromix
sites. Metromix Deals enables its users to discover new experiences and
take advantage of great savings while planning their social calendars.
Consumers can search deals by city, neighborhood, or category, view the
day’s top deals on a map, and even plan far ahead by using the Metromix
Deals calendar. For example, a group planning an after-work happy hour
can identify which bars and restaurants offer the best deals at a
particular time and location.

“Today consumers have to keep track of an overwhelming number of deal
emails, deal-of-the-day websites and social media accounts , in order to
ensure they are getting all the best deals offered in their city,” said
Kara Walsh, Metromix CEO. “By aggregating deals from a variety of
sources as well as our own, and making them a core part of the social
planning experience, Metromix has added a hugely convenient feature set
for its community of users. Our audience has always looked to us for
information on local deals, so the new Metromix Deals destination is the
natural extension of our ever-growing site.”

For advertisers, Metromix Deals offers a unique, integrated platform
that presents their targeted consumers with relevant, time-sensitive
deals right as they are making decisions about where to go and what to
do. For additional impact, advertisers can take over the Deals section
homepage and other components throughout the site by “re-skinning” them
with their brand images and roadblocking the ad units. The comprehensive
Metromix Deals platform gives advertisers the benefit of the powerful
and trusted Metromix brand.

To develop the Deals offering, Metromix partnered with Chicago-based
Local Offer Network (LON). LON facilitates the aggregation and
distribution of deals from specialized deal-of-the-day and other offer
sources, ensuring the Metromix community is informed of timely, relevant
deals. LON’s VoucherPro™ technology and service platform will process
and fulfill deals sourced directly by Metromix sales teams. These
Metromix-branded deals will be syndicated across the web through LON, to
other online publisher sites, extending the reach of Metromix Deals
advertisers.

“Our goal was to provide Metromix users with the best deals while
allowing our advertisers to reach a highly desirable audience in a
content rich and engaging forum, at the exact time they are initiating
purchase intent,” noted Jim Marzullo, Metromix VP of Operations and
Business Development. "The partnership with Local Offer Network made
that a reality. Our teams worked hand-in-hand to combine our vast
coverage of venues and events with the most extensive, timely and
relevant deals nationwide.”

“Metromix and Local Offer Network share a vision of giving consumers the
right deals when they want them, and bringing advertisers the right
consumers when they need them,” said Dan Hess, CEO and co-founder of
Local Offer Network. “Metromix Deals is the realization of that vision,
a major advance in multi-channel marketing, and the product of a true
partnership between our companies.”

Metromix also partnered with FindMeSpecials.com to further enhance the
offering in the new Deals section which is available on over fifty
Metromix sites. New features will continue to be added over the coming
months, including a Metromix Daily Deals email, geo-targeted mobile
deals for the Metromix iPhone app and mobile sites, deals on event
tickets, and enhanced social media functionality.

ABOUT METROMIX

Metromix is a national network of local entertainment Web sites
targeting 21- to 34-year-olds with information on where to go and what
to do. Metromix was formed through a joint venture between Gannett Co.,
Inc. (NYSE:GCI) and Tribune Company, two of the country's largest media
companies with newspapers, TV stations and Web sites in many of the
nation's top markets. In late 2009 Metromix expanded into 27 new cities
extending its reach to more than 50 top U.S. markets.

Metromix has received a number of awards, including an EPpy Award for
Best Entertainment Site and the Digital Edge Award for Best Advertising
Program. The Metromix network currently attracts over 4 million monthly
unique visitors and generates almost 70 million monthly page views.