Haptics Technology Market : Market Leader

The market for haptics technology is developing rapidly with the formerís deployment in various applications. Many multinationals along with small and medium companies are present in this market. These companies are offering haptics solutions either in terms of components such as actuators, drivers and controllers, sensors, software, and patent licensing or they are integrators or end product suppliers. These companies are playing an important role in the haptics technology market. These companies are adding haptics effects in various applications and are also consistently involved in R&D activities to drive innovation and technological advancement.

Immersion Corporation (U.S.) is one of the major companies in the haptics market. Founded in 1993, the company provides haptics technology licensing to other companies. It has a patents portfolio of over 1200 issued and pending patents. Immersion generates a major part of its revenue through royalties and licensing of its patented haptic technologies. It licenses its software and Intellectual Property to major companies for use in the latterís products. Immersionís haptics portfolio includes: TouchSense Engage Software Solution, TouchSense Tactile Feedback, Haptics SDK for developers, and TouchSense Force Feedback. These technologies are used in many applications such as smartphones, wearable electronics, mobile entertainment, gaming, automotive, medical, consumer, and commercial. Immersion is one of the major companies in the market as most or all of the haptics component manufacturers, system integrators, and technology providers use Immersion licenses. It offers licenses to many companies such as Motorola Inc. (U.S.), LG Electronics Inc. (South Korea), Fujitsu Ltd (Japan), NEC Corporation (Japan), Xiaomi Inc. (China), Toshiba Corporation (Japan), Alps Electric Co. Ltd (Japan), Visteon Corporation (U.S.), Mako Surgical Corp (U.S.), and Sofar S.P.A (Italy).

Immersion is investing hugely in R&D activities. This has helped the company remain competitive in the market. It has been continuously expanding its business through product innovation and by entering into new business agreements with other companies. Recently in September 2014, the company extended its business agreements with LG Electronics, Inc. (South Korea) and Samsung Electronics Co., Ltd (South Korea). Hence, the company is projected to grow in the haptics technology market in the coming years.