Effective marketing is powerful. Successful medical practices understand the value of having an integrated marketing strategy that includes traditional and online marketing to reach, attract and retain patients. Having an effective strategy and knowing your target audience is imperative for … Continue reading →

When it comes to marketing your medical practice, you have a lot of choices. There are so many strategies you can use – including using medical marketing companies – to connect with patients. Most physicians don’t know where to start. … Continue reading →

Like any marketing strategy, your marketing plans for your healthcare practice’s social media accounts has probably changed and developed over the years. When you first created one, your probably focused on creating a presence online and gaining followers. Now that … Continue reading →

Almost every healthcare practitioner wants more referrals, whether from their peers or their patients. With spheres of influence that extend outward to their families, friends, co-workers and colleagues, your patients can be a potential goldmine of referrals. And to make … Continue reading →

Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading →

Take advantage of nontraditional healthcare marketing media. Not long ago, traditional media such as Yellow Pages ads and print collateral were mainstays of the healthcare marketing mix. Not so today. Today, it’s about having the right mix of traditional and … Continue reading →