Ring in the New Year with 10th Annual PEEPSFEST®

Just Born Quality Confections and ArtsQuest celebrate event’s 10th anniversary Dec. 30-31 with two firework displays

Photo by Craig Roberts

Get ready for the world’s sweetest New Year’s Eve celebration as Just Born Quality Confections and ArtsQuest drop a 400-pound PEEPS® Chick to ring in 2019 at PEEPSFEST® at SteelStacks Dec. 30-31.

The 10-year anniversary of this PEEPS-tastic, two-day festival is highlighted by a newly added firework display during the PEEPS® Chick Rising Ceremony Dec. 30, 5:15 p.m. The family fun culminates with the PEEPS® New Year’s Eve Party featuring music by Rolie Polie Guacamole as the massive PEEPS® Chick, weighing in at 400 pounds and standing four feet and nine inches tall, descends for the countdown to the New Year on Dec. 31 at 5:15 p.m., followed by a stunning display of fireworks.

“The PEEPS® Chick is an iconic symbol that represents the PEEPS® brand, our company and our community,” says Meg Dowd, Corporate Affairs Specialist at Just Born Quality Confections. “We look forward to celebrating our 10th anniversary with fans, some of who travel from all over the country to be at PEEPSFEST®!”

Along with the popular Chick Drop, this year’s PEEPSFEST® has several new and exciting events for the entire family:

• Check out large-scale PEEPS® sculptures created by local artists and presented by Bethlehem’s SouthSide Arts District Dec. 30-31 • Discover the many uses for the popular marshmallow treats as ArtsQuest Center Executive Chef Barry Sullivan performs live cooking demos for PEEPS® in the Kitchen at PBS39 Dec. 30 at 12, 2 & 4 p.m. • Get grossed out as DaVinci Science Center presents GROSSOLOGY™, based on the popular children’s book by Sylvia Branzei, Dec. 31, 10 & 11:30 a.m. & 1 p.m.

PEEPSFEST® is presented by Just Born Quality Confections and the nonprofit ArtsQuest. Festival hours are Dec. 30-31, 10 a.m.-5:30 p.m. Admission is free, although a few select activities, such as the Family Disco Lounge and PEEPSFEST® 5K, require an admission ticket or additional charge.