Archive for the ‘Trade Show Marketing’ Category

When you are designing a convention display, you should have two goals, to draw people in, and then quickly communicate the highlights of your product in a way that will make it impossible for them to forget the experience. Including several different forms of communication in your boots design is one of the best ways to reach these goals in an effective and unforgettable way. Different people retain information in many different ways, so having a convention booth that will reach all types of people is very important.
For visual people, and people who are in a hurry trying to visit as many booths as possible at a crowded convention, visual images that communicate the most important aspects of your company are imperative. There are a number of different banners and banner stands that can be ordered and included in your booth design to help you make a powerful visual statement with your booth. Your budget and other needs will help you narrow the wide variety of banner stand choices available. Low cost highly portable displays are perfect for a company who is just starting out with a small budget and aggressively hitting the trade show circuit.

High tech displays can help you create powerful graphic images to draw people in and also provide you with an interactive experience. Some digital banner stands can hold touch screen displays that will make is easy for people visiting your booth to explore your product in a more in depth way. You can also use these digital displays as a visual aid to help you in a presentation.

If you are lucky enough to have the budget for large scale booth displays, consider a modular or pop up display that will help you create a mini store inside your booth. The more in control of your booths environment you are, the more you will be able to bring people into your company’s world and make them feel like they are a part of something special.

If you have ever walked the isles of a trade show or convention hall you have probably experienced the overwhelming sensation that comes with trying to take it all in. Many attendees at trade shows arrive with a schedule of meetings and products they want to interact with over the course of the event. This greatly narrows the amount of time important buyers and investors have to explore the booths of companies whose products they did not know about ahead of time. In order to ensure that your companies booth is one of the stops people make during those unscheduled times, and also to make sure you have a long list of appointments the next time you attend a convention, you will need a booth design that is unique.

Using visual aids to help you draw people to your booth from far away is the first step toward creating an eye catching set up for your convention booth. Invest in large scale pop up displays, digital displays, or banners that can be hung high up in your booth. High quality graphic images that can be seen from far away will bring people to your booth.

Creating a buzz around the convention is also a great way to bring people to your booth. Plan a cocktail party in your booth, or just spread the word that you will be handing out treats at the end of the day. As word spreads about your gathering, people will likely stop by for the free stuff. This will give you an opportunity to quickly talk about your products and greatly increase the traffic to your booth.

Another great way to get people to your booth is to offer a giveaway or create a fun game for people to play in your booth. As word spreads about the company with the most fun booth experience, people will become aware of your products and your brand will be the talk of all the night time events.

Whether you are planning a trade show booth, product launch, or in store marketing campaign, including a digital banner as part of your campaign will draw people’s attention and give your brand a state of the art look. Traditional signage is still an effective way to market a product, but digital technology will give you the flexibility to keep up with a rapidly changing marketplace.

Digital banner stands come in a number of sizes and can offer you several options for promoting your project. You can choose a monitor that displays both images and video to give your marketing team an arsenal of multimedia tools. With a digital banner stand you can display a loop of images set to music, video testimonials, product information videos and professional commercials. A digital banner stand will keep people engaged many times longer than a traditional banner.

For most people, the best choice when buying a digital banner is to buy a kit. Digital banner stand kits provide a company with everything they need to start advertising their products right away. These kits usually include the stand, which ensures you monitor is secured and looks great at all times. They also include built in speakers to allow you to not only show video but also project sound as well. Sound coming from you booth will help you get that attention of people walking by. Many kits also come with the wires needed to connect your system and some even have memory sticks that will make it easy to transfer media from your home or office computer into the digital banner.

A remote control is another useful tool that often comes with a digital banner stand. A remote will allow you to change the image on your screen from anywhere in your booth. It will also help you to work with the banner even if it is mounted out of your reach. Finally, digital banner stand kits usually come with a sturdy case that will keep your system is great shape as you ship it to and from trade shows or other exhibit locations.