Swift Transportation Launches New Corporate Website Designed by Bayard Advertising

PHOENIX--(BUSINESS WIRE)--Swift Transportation Company, the industry’s leader in transportation
services and solutions, launched a new corporate website www.swifttrans.com
to promote its growth and leadership in the transportation business. The
new site, designed by NYC-based Bayard Advertising Agency, Inc., an
integrated branding, interactive, marketing and communications agency,
boasts a modernized design more inline with Swift’s brand identity, and
features intuitive navigation and user-friendly functionality, all made
to reflect Swift’s positions as a leader in service and transportation
solutions.

“We are extremely excited about launching our new corporate website.
This site truly conforms to our brand identity and helps our customers,
investors, and the motoring public understand that Swift Transportation
is much more than a trucking company”

“We are extremely excited about launching our new corporate website.
This site truly conforms to our brand identity and helps our customers,
investors, and the motoring public understand that Swift Transportation
is much more than a trucking company,” says Trent Broberg, director of
marketing at Swift Transportation Co. “Swift offers the most complete
suite of transportation and logistics services in the industry. We
continue to listen to our customers' feedback and strive to remain an
innovator in the transportation industry. The site is designed using the
latest technology, enabling Swift to provide increased service when our
customers need it most. This new site marks the beginning of many, great
new changes to come in 2012. Moving forward, this serves as the
foundation for new technology in development today, and we’re extremely
excited to launch.”

“We are confident that investors, business partners and new customers
will appreciate the more professional design and functionality of
Swift’s new corporate site. It really sets a new standard for Swift and
the entire industry that is constantly looking for ways to increase
awareness and develop new business relationships. Swift’s new site
certainly solidifies their presence as an industry leader,” says Bill
Davidson, senior vice president of Bayard Advertising Agency, Inc.

About Swift

Swift is based in Phoenix, Ariz. As of December 31, 2011, Swift operated
a tractor fleet of approximately 15,900 units comprised of 11,900
tractors driven by company drivers and 4,000 owner-operator tractors, a
fleet of 50,555 trailers, and 6,210 intermodal containers from 34 major
terminals positioned near major freight centers and traffic lanes in the
United States and Mexico. Swift offers customers the opportunity for
“one-stop shopping” for their truckload transportation needs through a
broad spectrum of services and equipment. Swift’s extensive suite of
services includes general, dedicated and cross-border U.S./Mexico/Canada
service, temperature-controlled, flatbed and specialized trailers, in
addition to rail intermodal and non-asset based freight brokerage and
logistics management services, making it an attractive choice for a
broad array of customers.

About Bayard Advertising

Bayard Advertising Agency, Inc. is an integrated branding and
communications agency that serves B2B and B2C clients in a broad array
of industries. Bayard’s online and offline solutions drive results for:
educational enrollment; web engagement; real estate, public and private
sector recruitment for healthcare, transportation, pharmaceutical and
many other verticals. For more information about Bayard Advertising,
please visit www.bayardad.com
or contact Louis Naviasky, Chief Operating Officer, at 212.228.9400 x
300 or by email at louisn@bayardad.com.