STATCOUNTER

Get off your “But”

These are, for many reasons, challenging times. We can only hope things will get better, though you recognize that it will take some time. You could sit around and wait for that happy day. Or you can become more active, politically and otherwise.

And speaking of otherwise, in terms of your business and your marketing, allow me to help you get off your “but…”

• But…I can’t afford to get my message out

• But…I sent out a mailing, and it didn’t work

• But…this is no time to try something new

• But…no one is buying right now

• But…I can’t keep up with social media

If you want to get more than your share of the (hopefully) good times ahead, you can’t create a marketing vacuum for your product or service, in the expectation that you can play catch up later.

You can always find reasons —excuses— for not doing something. In times good and times bad, there is nothing more efficient or economical than the power of a good marketing idea.