Fenty Beauty Is Awarded "Invention of the Year" By Time Magazine

Let’s just say it: Rihanna is a damn genius. Not only is everything she touches total fire, she’s also upped the standards to help the beauty industry become more inclusive with her debut Fenty Beauty foundation, which dropped with a whopping 40-shade range. Fittingly, Fenty was just named one of Time’s Inventions of the Year — we’re not at all surprised.

Earlier this month, Time announced their annual list of the 25 Best Inventions of the Year (which is unranked) where Fenty is lauded for its ground-breaking inclusivity. “It was important that every woman felt included in this brand,” Rihanna told Time. “We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate.”

The list is a pretty big effing deal. Fenty is honored among some major innovations including a personal robot, the iPhone X, Nike’s ground-breaking athletic hijab, and glasses that can literally make the blind see. In other words, the makeup brand deserves some major respect.

“I never could have anticipated the emotional connection that women are having with the products and the brand as a whole. Some are finding their shade of foundation for the first time, getting emotional at the counter,” Rihanna said. “That’s something I will never get over.” Now, let's see more beauty brands take her lead.