Your client needs are the basis, which guides us in choosing the methods and techniques used for the research. That is why we do not have universal methods, but concrete and particular- conformable to your needs.

Some of the methods that we use are:

Qualitative methods:

Focus group discussions- for the purposes of this type of research, Pragmatica has a special room equipped with one- sided mirror, three cameras from different angles, and a separate equipped room for monitoring and recording.