digital trends

Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations are rewarded with higher rates of customer retention and loyalty.
The Microsoft 2017 State of Global Customer Service survey polled 5,000 people from Brazil, Germany, Japan, the United Kingdom and the United States. We continue to find commonalities along with distinct differences between locals. And though people in all age groups are embracing new digital trends, millennials especially are shaping the way brands need to think about the future of customer service engagement.

More so than ever before, agility matters.
A shifting competitive landscape along with heightened
customer demands, technological transformations, digital
disruptions and a host of other trends, combine to create
distinct challenges for business operations executives.
Achieving and maintaining a competitive edge in this climate
requires an advanced framework for pivoting whenever
needed—with minimal cost, maximum efficiency and optimal
outcomes. The question for every enterprise in the current
environment: Do we have the required agility to drive
decision-making capabilities that will continuously sharpen our
competitive edge?

Whether your company wants to grow by optimizing your current business model or transforming to introduce new revenue sources, you’re likely exploring a variety of digital tools designed to enhance and expand the organization. Leaders rely on CIOs and IT directors to recommend digital strategies and outline the benefits and challenges they can expect from new digital tools. For many businesses, the first step toward growth is deciding how ambitious their digital strategy should be in order to compete and succeed in today’s manufacturing market.
Technology leaders can help drive the company’s digital ambition by:
• Considering whether the business can support full digital transformation or more moderate optimization
• Observing digital trends across the industry and adjacent industries
• Evaluating your competitive position as it relates to your digital strategies
Learn more about how your company can determine its digital business ambition by downloading this research report from Gart

The role of IT is fundamentally changing from a cost-efficient enablement technology to a more strategic element of the enterprise. For companies born before the digital era, IT is a key player on their path to digital transformation; for more recent businesses designed with technology at their core, IT represents a foundational pillar on top of which everything else is built.
With this shifting role, IT’s decades-long emphasis on TCO is being eclipsed by a new-found focus on security and automation. Whether it’s the continuous risks posed by a dynamic threat landscape, the threat of digital disruption, or an inability to keep pace with the latest trends, virtually every enterprise needs to be more agile. And, with the continued evolution of compute, storage, and applications, networks have been exposed as a bottleneck to change.

Speed is the hallmark of the digital age. E-commerce has grown by double-digits since 2010,¹ spurred by the expansion of quick delivery. The healthcare industry, buoyed by online diagnostic tools and patient analytics, has been experiencing record-breaking growth.² And on-demand online learning is experiencing its 13th consecutive year of growth.³
These trends are not unique. “Digital disruption” is no longer a futurist’s fantasy, it is happening now.
Yet talent acquisition lags feebly behind. It takes an average of 43 days for a US company to fill an open position, up from 33 in 2010. That’s right- filling empty positions takes companies longer than ever before, in spite of technological progress. The pace of business is speeding up, but HR is actually slowing down. Nearly every major industry has leveraged digital transformation to their advantage and reaped massive rewards- why not HR?

Chart your course with the latest trends.
Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite.
Read the report to:
Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment
See how the latest trends and best practices help you acquire and engage your mobile customers
Learn how to transform your strategies around the latest mobile trends and tactics
Simply fill out the form to download the report.

The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
What strategies and approaches set leaders apart from the rest
Where companies in your industry are investing
The four steps for digital transformation
Simply fill out the form to read the report.

Enterprises are at different points in their digital transformation, and IDC recommends working with partners that have strong capabilities in helping assess where enterprises reside in the transformational process. These partners also may have the ability to move the business along that transformational journey

There are four IT megatrends that will transform IT and the business in the next few years. These four trends are all connected, all overlapping, all a part of an overall enterprise transformation. Success with these trends will be the primary driver for success in a world that is becoming much more digital and real-time. But many companies are still failing to connect the dots. Listen as Gartner VP Distinguished Analyst Tom Bittman discusses how to effectively navigate the four megatrends as a part of a holistic enterprise transformation the drives results.

Be the first to read the 2017 top digital trend predictions for the (remove second the) the power and utility industry, and gain a competitive edge by understanding what’s next. Across the Electricity Value Network (EVN) - from generation through T&D and end user management, first movers and proactive digital adopters are far more likely to thrive in the future.
Read the new Brief and learn how:

The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
What strategies and approaches set leaders apart from the rest
Where companies in your industry are investing
The four steps for digital transformation

Differentiation through customer experience. That’s the number one way retailers who answered Econsultancy’s Digital Trends report plan to compete this year. And many think mobile and virtual and augmented reality (VR and AR) devices are the tools to help get the job done.
Read the Econsultancy report, Digital Intelligence Briefing: 2017 Digital Trends in Retail, and learn:
How retailers around the world rate their digital experience abilities
Where they’ll prioritize digital investments, and why mobile tops the list
Why they said VR and AR are the most exciting engagement strategies

Patients are going digital — and taking the healthcare system with them. Learn how in the 2017 Digital Trends in Healthcare and Pharma report.
Download it now to learn:
Why two-thirds of healthcare companies are investing in data analysis.
How they’re building content marketing programs to boost patient knowledge.
What they plan to do with virtual and augmented reality this year and beyond.

Size does matter—at least when it comes to TV Everywhere (TVE) viewing, according to a new report from Adobe Digital Insights (ADI), which looked at TVE consumption trends from January 2015 to January 2017.

Airfare is increasing. Car rentals are down. Ecotourism is at an all-time high. The truth is, travel and hospitality is in flux. Read the Adobe Digital Insights report US Travel Trends in 2017 to see what’s going on in the industry, including major trends and predictions. You’ll learn all about:
•What motivates today’s customers to book travel reservations
•Why virtual (VR) and augmented reality (AR) are new disruptors in the industry
•Travel predictions for Summer 2017, including major holiday weekends

The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
What strategies and approaches set leaders apart from the rest
Where companies in your industry are investing
The four steps for digital transformation

The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience.
Read the report to learn:
What strategies and approaches set leaders apart from the rest
Where companies in your industry are investing
The four steps for digital transformation

Complexity, globalization and digitalization are just some of the elements at play in the risk landscape—and data is becoming a core part of understanding and navigating risk.
How do modern finance leaders view, navigate and manage enterprise risk with data? Dun & Bradstreet surveyed global finance leaders across industries and business types. Here are the top trends that emerged from the study:
1. The Enterprise Risk & Strategy Disconnect—Finance leaders are using data and managing risk programs, but over 65% of finance leaders say there’s missing link between risk and strategy.
2. The Risks of the Use and Misuse of Data—Up to 50% of the data used to manage modern risk is disconnected. Only 15% of leaders are confident about the quality of their data.
3. Risky Relationships—Only 20% of finance leaders say the data they use to manage risk is fully integrated and shared.
Download the study to learn how finance leaders are approaching data and enterprise risk management

Digitally, consumers today share knowledge and self-organize online, seizing more collective power than ever. This is the connected economy, where consumers rule. Learn the four trends businesses must learn to succeed in their reign.

Bimodal capabilities, customer intimacy and advanced analytics can all be enabled by digital technologies, allowing supply chains to be both cost-effective and innovation-driven.
This research explores the implications of these leading trends for chief supply chain officers.

Social media is rising beyond just likes and retweets. Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.

In 2014, there will be more than 2 billion smartphones global. Mobile is becoming not on the new digital hub but also the bridge to the physical world. That's why mobile will affect more than just your digital operations- it will transform your entire business. 2014 will be the year that companies increase investments to transform their business with mobile as a focal point. This fifth annual mobile trends report highlights new mobile trends that we expect to see this year as well as some over hyped topics that we believe will fail to provide real business value in the short term.