Is This The Future Of The Nets?

Back in September, a pair of Philadelphia lawyers registered the name “Brooklyn New Yorkers” for trademark protection, as well as a series of logos and the slogan “We Come To Play”, according to the fine people at Nets Daily. This news has the NBA world buzzing because this could be the new name and logo for the New Jersey Nets once they move to Brooklyn. It’s certainly an exciting and inspiring rumor for people who own stencil kits and rhinestone guns.

Of course, only those Philly lawyers and the Nets ownership know if this is actually the new name and logo. And maybe Kim Kardashian, because she makes Kris Humphries tell mama all the big news if he wants to keep getting the sugar. Presumably. I swear I don’t think about them having sex. Stop talking, Burnsy.

There’s no indication in the US Patent and Trademark Office files that the Nets are associated with the lawyers. A spokesperson for the team declined comment Monday when asked by NetsDaily about the trademark applications. A spokesperson for Mikhail Prohorov’s [sic] Onexim Group told NetsDaily recently that the applications are “not ours”. The attorney of record on three of the five applications has not responded to a request for information.

The NBA – where mystery, intrigue and uninspired logos happen. While I’m certainly no trademark and patent lawyer (I’m just an honest neurosurgeon by day and exotic male dancer by night) I think it’s a bit premature to assume this concept would be the step forward that the Nets are looking to take. Then again, maybe Prokhorov is a stereotypical Russian and he is pushing the name because he thinks it’s American. Their mascot could be Billy Joel and the uniforms will be denim. But seriously, that logo looks like it’s from Double Dribble.