"The suit claims Oscar Mayer is presenting a taste superiority claim against the entire line of Ball Park branded hot dogs — this is both false and misleading to consumers," Sara Lee said. "Such claims contain an unclear and inconspicuous footnote in very small type that also falsely implies that more than one variety of Ball Park franks was tested."

"This is a weak attempt by Oscar Mayer to mislead millions of consumers with false and inaccurate claims," said Chuck Hemmingway, brand director. "Simply put, we believe that these untrue statements are all a bunch of bologna."