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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

There is now a relatively inexpensive way to publish your books as paperbacks and e-books. Paperback publication is based on a system called ‘print on demand’. No more having to have a large number of paperbacks printed to save on individual book costs and then paying large amounts to self market your texts, or for even more outlay paying some professional marketing firm and then having to find a distributor, etc. I would like to share my recent very positive experience this year with an Amazon.com company called CreateSpace.

As a background, originally I took what I thought would be the cheapest method of publishing and marketing my books. The books I wrote I made into e-books and then uploaded these pdf versions to my websites for publication. Simple and relatively cheap i.e. if you do not count the cost of setting up two e-commerce enabled websites, each for a different theme, from a private designer. These days you can set up these e-commerce websites relatively inexpensively e.g. check out Yahoo’s Business options. Once you master the SEO (Search Engine Optimization) skills, which take some enormous amount of time and creativity and / or pay Google Ads, etc., then people will visit your site and purchase your books.

Since that time in 2009-10, I discovered that there was now a better way. This way uses the production, printing and marketing skills of an enormous world-wide internet selling company, Amazon.com, to achieve your publication at a relatively inexpensive cost to you. Once the production is finished you decide where you would like your books sold e.g. directly through Amazon.com and / or createspace.com and / or through their enormous collection of distributors and sellers world-wide. (You have more distribution options through the Amazon.com networks if you allow CreateSpace to arrange your ISBN numbers. However, if you take this option you need to stay with them and not go with other independent distributors.) The whole process is well explained on the CreateSpace website. There are many levels of production from which you may choose. They will do virtually everything for you, through to you doing almost everything yourself, with you eventually signing off on the finished product. Options range from cover design to proofing of text and internal designs, etc. Costs are proportionate to your needs. From my experience the whole process with your continued input / feedback sort or given is about 2-3 months.

Once the books are for sale through whatever outlets you choose, you then have the option of having your paperback converted into an e-book for sale on Amazon.com by CreateSpace. Once again you have various options of where to have these distributed dependent on where you had your ISBN sourced. Check their policy statements carefully before signing up.

Paperbacks and e-books now complement each other. It has been suggested that even though the markets are different, you will still sell substantially more paperbacks if distributed properly. The CreateSpace production and distribution methods seem to me to be the way to go for so many reasons, not the least this method is a cost effective world-wide means to sell your paperback and e-books.

The 'How to publish a paperback and e-book cheaply' blog post was written
by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011)
- the paperback and ebook manual for school communications and marketing
personnel - 340 pages of easy to read and implement summarized
points - allowing for a considerably large number of quality strategies and examples to be
detailed - with copyright
remaining GDPL. Book available from Amazon.com and Createspace.com

Comments

PAPERBACK and e-Book versions of the School Marketing Manual for the Digital Age (3rd ed) 2011 by Bryan Foster specialize in strategies, samples and examples for marketing schools.

The major school marketing topics are covered using various highly successful digital, contemporary and traditional methods.

The easy to read 8"x10" pages are in a step-by-step, how-to, summarized point format, which allows for considerable detail. The new 340 page paperback and e-book are available at the secure CreateSpace by Amazon.com website or directly from Amazon.com. It is written in a unique, summarized, point format.

Below are the Chapter Headings which explain the chapter key headings. Click for full detailed list of Chapter Contents.
Contents
SMA Website
School Marketing Plan Overview Sample
School Marketing Plan and School Marketing Manager School Marketing - Internet Applications with Samples and Instructions (including screenshots and live weblinks) School Marketing and the Traditional Media + Instructions School Marketing - Advertising in the Media + Instructions School Marketing Relationships School Marketing Resources + Instructions Conclusion
Glossary
Bibliography
Index

Through detailed Contents and Index pages, you will be able to arrive at the specific marketing method you need in your particular marketing niche – school or church.

Once there, you will find the necessary points for that marketing method, quickly
seen – in all the detail you should need. These points will include:

an explanation of what the method is

various implementation strategies

step-by-step development processes.

Bryan Foster - Author

The author has been marketing for 20 years within the Catholic Church in
both school and Church spheres - along with marketing his own company, Great Developments Pty Ltd. The educational experience is in
elementary / primary and secondary levels, in city and country, in both
large and small schools.

'School Marketing Manual for the Digital Age (3rd ed), 2011, by Bryan Foster - see CreateSpace and Amazon.com', 2011, was written by Bryan Foster.

“I have known Bryan Foster for over twenty years. Bryan is a committed and highly professional educator and administrator. In particular he has demonstrated great leadership in the area of school marketing and promotions. He has always been willing to..”