How to Look Cool Online: The Official Rules of the Instagram It-Girl Game

The Who What Wear girls have got it down pat.

When we scroll through our various social media feeds, it's glaringly obvious that some users are a cut above the rest—their own brand of Cool Girl, if you will.

Whether it's a picture-perfect Instagram or a fun, yet compelling Twitter page, they cultivate an online presence that's both chic and approachable. Two ladies who pretty much embody this are Katherine Power and Hillary Kerr, the founders behind the beloved fashion site, WhoWhatWear.com.

As a social media refresher, we asked the to digital mavens to help us breakdown the ways to make sure your social feeds are smart, clever, easy on the eyes, and free of social media faux pas. (Ahem, selfies.)

1. Take photos that are beautiful and interesting.

"Our Instagrams have gotten better over the years just by playing with different apps. Also, we think it's a great idea to look at some of your favorite photos on Instagram and try to create your own iteration of them."

2. Be curious, and set yourself apart.

"Skills (as in: being able to compose a beautiful/interesting photo) + curiosity (as in: being more interested in the external world than selfies) + personality (as in: a caption that reveals a little something about you) = cool Instagrams."

3. Inject personality into everything you do.

"We love anything that gives you a hint of what's going on behind the scenes, something that references a movie or TV show or great quote or song lyric, or something really deadpan and dry and observational—which is always funny."

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