Similarly, the Global Goals app cleverly builds on the premise that one individual can make a massive impact by encouraging users to share personalised videos and photos highlighting their own chosen goal.

For Global Goals, this ability to reach such a massive demographic is similarly irresistible.

Tanya Burr is just one influencer getting behind #whatireallyreallywant.

With her video introducing the campaign garnering a mammoth 911,541 views, she’s certainly been successful in spreading the word to her core audience.

Of course, YouTubers aren’t the only voices with authority on social.

Celebrities who often use Twitter to promote worthwhile causes, such as Emma Watson, Caitlin Moran and Jamie Oliver, have all retweeted the 'Wannabe' video since it went live, as well as some prominent charities.

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