JSB

JSB needed a new strategy and brand refresh to anchor its global role in the wind turbine blade industry. The identity took inspiration from the materials they work with and how they cut and assemble their products. Three main colours were defined by their three main sheets they work with and the logo was cut in the same way as they cut with the machines. A flexible and dynamic visual language was created to emphasize the flexibiliy of their business and of course the products'.

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