If you’re a real estate agent or broker this show is for you! Onion Juice is both a podcast and a movement, designed to wake up and redefine the real estate industry. So we can build a business we truly love, make a greater impact, while eliminating the stress of it all. They drink orange juice. We drink onion juice. They chase people. We attract people.
Hosted by Neil Mathweg a veteran agent, CEO of Madison's fastest growing firm, coach and author. Let’s join the movement now!

What One Thing Could You Do to Make Your Business Better? - Episode 93

This past week I had the opportunity to attend an amazing conference, the Escape Adulthood Summit. A question that they asked really stood out to me: “What one thing could you do that would make your business better?” Not six. Just one. On today’s episode, I’m going to talk with you about that question and my response to it, along with a few other things I learned at the conference and also during an interaction with my mentor. Join us to find the courage to be brave enough to follow through on the one thing you can do.

We just need to be brave enough.

Are you brave enough? Not brave enough to conquer the whole mountain, but brave enough for the next step? On this episode, I talk about this concept from the Escape Adulthood Summit and how it applies to the Real Estate businesses that we are trying to develop. I’m making the transition from CEO back into the trenches of selling Real Estate and will be sharing that journey with you on this podcast. Are you brave enough to make your business better? We can encourage one another to be brave enough for the next step on our journey.

If you don’t feel brave enough, you can borrow a little courage.

None of us feels brave all the time. When we don’t have the courage we need, we can borrow it from one another. On this episode, I describe this concept from the Escape Adulthood Summit and invite you to borrow a little courage from me by listening to this podcast and following my journey back into the selling side of Real Estate. We can all borrow courage from each other over on the Facebook group, too. So be sure to join us there! Tune in to today’s episode and borrow some courage.

You need to make a will

OK, I know that making a will doesn’t have anything to do with Real Estate. But my mentor (aka “The World’s Best Mentor”) recently got in my face about this. On this episode, I share what he said that jolted me into recognizing the importance of having a will, which I am now in the process of getting done. Listen to today’s podcast to learn not only a few things that will help you make your business better, but also why you need to get started on your will if you don’t already have one.

What are you worth per hour?

How much are you worth per hour? Are the tasks you are doing worth that amount of money? In a recent meeting with my mentor, we had a conversation about how to figure out what you’re worth per hour and how that figure can drive decisions about what you do with your time. On this episode, I share the details that we talked about. Listen in and then make sure that the tasks you are doing are worth your time!

Outline of this great episode

[0:26] Welcome to the Onion Juice Podcast!

[5:49] My last couple of weeks with the “world’s greatest mentor” and the Escape Adulthood Summit.

[8:15] Today’s focus: What isonething we could do that would make our business better? [9:12] Thank you to our sponsors: KnightBarry.com and EasyAgentPro.

[11:10] Roundbox Coaching program information.

[12:22] What is the one thing you can do to make your business better?

I’m starting over in Real Estate. I’m stepping down from my position as CEO of Realty Executives Cooper Spransy, and getting back into selling Real Estate. On this episode, I explain why I am making this change and how it will help me be an even better coach. I also share my plan for how I am going to get back into sales. Listen to this podcast to find out how and when I am making this transition and to get ideas for a fresh start for your Real Estate business.

Join me on my journey as I start over in Real Estate sales

I am excited about stepping down from my CEO responsibilities and starting over as a practitioner in the Real Estate industry. And I’m looking forward to sharing my journey with you! I’ll be documenting the failures and successes, the craziness and the joy along the road. Travel along with me on this podcast and watch the three pillars of my Roundbox business plan in action so that you can see how it can work for you, too. You’re sure to learn a lot of strategies and tips that you can put into practice to strengthen your own Real Estate business.

Strengthening my sphere of influence: Pillar #1 of my business plan

How many people do you have on your contact list? Do you actually know who they are? The first of the three pillars of my business plan is building my sphere of influence. After two-and-a-half years away from sales, starting over requires my e-mail & phone list to be weeded out and then strengthened until I have about 300 people to communicate with regularly. On this episode, I explain what I am doing to build that list, how I will use it once I have it, and why I will be intentionally imperfect in the process! Listen in to hear about what I am doing and find out how you can strengthen your contact list as well.

Chasing business: Pillar #2 of my business plan

If you have been around the Onion Juice Podcast for any time at all, you know that we are about being a media company that happens to sell Real Estate, and attracting business instead of chasing it. However, when you are first starting out (or starting over, as in my case), you have to chase. On this episode, I talk about the chase and how I plan to use Facebook to build the chase pillar of my business plan, even with limited time to invest in chasing. Listen in to learn about the chase and to get information about my favorite resource for supporting this pillar of your business plan.

Attracting business: Pillar #3 of my business plan

Attracting business is my favorite part of the business plan to talk about, as you already know if you are an Onion Juicer! I am excited about my upcoming plans for this pillar as I start over in Real Estate sales. I’m going to do a lot of weird things that I hope will help me build a tribe and a following in Madison. Listen in for some teasers about my plans to use social media and podcasting for this pillar, and find out what I believe are the benefits of doing audio instead of video. I hope you will join me on this journey, and I trust that my experience will inspire and equip you to start attracting business!

Outline of this great episode

[0:24] Welcome to the Onion Juice Podcast!

[1:57] Why you should join the Onion Juice Facebook group.

[3:22] Why I am starting over in Real Estate sales.

[8:29] Thanks to our sponsors, Knight Barry and Easy Agent Pro.

[9:35] How I am going to creatively build my sphere of influence.

[15:09] My plans for using Facebook to chase business.

[18:01] How I’m going to use a new podcast to attract business.

[21:39] Sharing the journey so that you can see how it can work for you too.

Being a Media Company that Happens to Sell Real Estate - by Writing About Other Things, with Frank Konsella - Episode 91

If you have been around the Onion Juice Podcast for long, you already know that we strive to be media companies that happen to sell Real Estate. On today’s episode, we are going to give it a bit of a new twist -- being a media company that happens to sell Real Estate, that doesn’t talk about Real Estate. It’s true. Producing content on other topics can help you attract business. And we are all about attracting business instead of chasing it. So listen in and learn how you can sell Real Estate while publishing content about other things!

Frank Konsella is a Real Estate agent in Crested Butte, Colorado. There are over 50 “14-ers” (14,000-ft peaks) in the Colorado mountains, and Frank’s passion is skiing those peaks. He started a blog that connects him with others who share his interest. On this episode, he shares how that blog has become the source of 25% of his Real Estate business, even though it is not about Real Estate! What are you passionate about? Listen to today’s interview with Frank Konsella and start thinking about content that would connect you with like-minded people who could become future clients.

Frank Konsella’s new book will provide opportunities for him to meet new potential clients

Because of Frank Konsella’s blog about skiing 14-ers in Colorado, he has been asked to write a book on the same topic, and to do a book tour throughout Colorado. In this episode, he shares his excitement about the way that this will open up more opportunities to meet people who may want to purchase Real Estate in the small town of Crested Butte, Colorado. Listen to today’s podcast interview and get motivated to start thinking about content that you can use to connect with people in your community.

Topics you can use for non-Real-Estate content in your media

We’re talking about being a media company that happens to sell Real Estate, by publishing content that is not about Real Estate. On today’s podcast interview with Frank Konsella, Frank and I discuss the benefits of being a Real Estate agent who creates content on other topics that are helpful to people and attract like-minded people to you. Not everyone can live in a Colorado ski town like Frank does. But there are topics you can write about no matter where you live, and Frank and I do a little brainstorming on those topics on today’s episode. Listen in and start getting ideas for non-Real-Estate content you can produce.

Attracting business instead of chasing it means playing for the long game

There’s no doubt about it - when you are first starting out as a Realtor you have to chase business. And “chase” is one of the pillars of our business plan. But the “attract” pillar is the one we want to develop and use for the long-game. In this episode, Frank Konsella and I talk about how being a media company that happens to sell Real Estate is a long-term strategy that really pays off. And being a media company means promoting what you are passionate about -- not just Real Estate! Listen to this podcast to find out how you can publish content on almost any topic and have it send up helping your business.

Outline of this great episode

[0:30] Welcome to the Onion Juice Podcast!

[1:58] Neil’s Roundbox Coaching program info.

[2:58] Grow a tribe by publishing content that is not about Real Estate.

[7:35] Thanks to and details about our sponsors, Knight Barry Title and Easy Agent Pro.

The Juice Bar is open! In today’s episode I’ll answer your questions about everything from open houses to Real Estate systems, how to use your time wisely, what to do when you lose negotiating power, and many more issues that Real Estate Agents face. Chances are, you have asked many of the same questions that these listeners have raised. Join me for this Q & A and then join us over on the Facebook group to interact!

The quality of your communication with people is what makes you stand out

If there’s one thread that runs through most of today’s Juice Bar Q & A, it’s that clear communication is essential to your Real Estate business. Whether you are sending out postcards to your farm, e-mailing a newsletter to your clients, writing an offer, setting up a listing, or knocking on doors, communication is key! On this episode, I answer listener’s questions about Real Estate and share some of the ways that you can communicate effectively by e-mail, on the phone, and in person with all of the people you encounter in your business.

Efficient systems help your business run smoothly (and save you a lot of headaches)

Have you set up Real Estate systems to help your business run smoothly? By setting up systems you can handle things prior to when they happen and make it easy for your clients to have confidence in you. On this Q & A episode, I respond to a listener’s question about systems and explain how my own systems work at each step in the buying and selling process. Listen in to learn how systems can make your job a whole lot easier while making your clients happier.

Time blocking, setting boundaries, and making an appointment with yourself

As one of my listeners said, “Accomplishments require activity, but activity does not necessarily equal accomplishment.” Are you blocking your time in a way that allows you to accomplish your goals? On this episode, I’ll help you understand how to set boundaries around your time so that you are working for long-term gains and not just for the present moment. Listen in and then get out your calendar and book an appointment with yourself!

The number one thing you need for your Real Estate business: a clear plan

Do you want to stay consistent in your business? Do you want your Real Estate systems to flow smoothly, and have your activities lead to accomplishments? The first thing you need is a clear plan. On this episode, I answer listener’s questions on a wide variety of topics, and many of those answers hinge on having a clear plan. When your plan is in place, then it becomes easier to make decisions about the use of your time, communication, and activities like farming, open houses, or Facebook advertising. Listen in, and then download my free pdf business plan to help you get started!

Outline of this great episode

[0:27] Intro to the Onion Juice Podcast

[2:21] Neil’s Roundbox Coaching program and thanks to our sponsors

[5:11] What is a good mail system for farming?

[8:07] What is a good mail system for past clients?

[9:21] How do I fight for my buyers with sellers and listing agents who know they can be choosy regardless of the issues found in the inspection?

[11:13] Is a list of 300 enough for a newsletter?

[13:02] I need systems badly -- How can I get them set up?

[20:55] How do I interact differently with people I know and leads from Facebook?

[25:35] How should I allot my time for activities that will lead to accomplishment?

[30:56] Why do you not use Facebook stories?

[32:21] What are the best question techniques to separate real buyers from non-real ones?

[34:45] What are your thoughts about open houses and door-knocking?

[36:27] How do I put together my value proposition?

[38:33] What is the better formula for higher ROI for minimum expense for Facebook ads?