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It does look like Madonna's ad. It's not bad, but very predictable. I can't wait for the commercial/short-film though.

__________________we are the music makers, we are the dreamers of dreams. wandering by lone sea breakers and sitting by desolate streams. world losers and world forsakers, on whom the pale moon gleams. yet we are the movers and shakers of the world for ever it seems

No problem at all with Blake Lively.....beautiful girl, but this is nothing new.
As others before me stated....way too close to the Madonna fragrance ad.
There really needs to be some fresh and vital ideas in major companies advertising. This season is shaping up to be the worst ever.

__________________'Our lives are made up exclusively of what we are wise enough to keep in our hearts, and of what we are brave enough to throw away'

Really love it. Even though the set up is similar to one of her Chanel ads, I prefer this one because I think it fits much better with the Gucci aesthetic.

Hope they realease more. Hopefully in colour and not profile. Can't wait to see the commercial. Hopefully it's better that the Gucci guilty one which had way too much cgi for my liking. Should be interesting to see what Nicholas WR(who Blake chose) shoots it considering his violent centric movies.Posted via Mobile Device

It's a beautiful shot, albeit a touch boring, but sometimes people just want something that sells them the simple idea of glamour.

As for Mert & Marcus recycling their own imagery, it's nothing new, in every sense. Generally speaking, I remember when their approach seemed like a breath of fresh air in magazines, but now my heart sinks a little when I see their names in a thread, because what they produce is starting to seem so ubiquitous, repetitive - and due to the amount of visual manipulation - frequently lacking the depth that would sustain a second look over time.