Nokia has announced that they have partnered with Vodafone India and Airtel (and Reliance last year) to offer integrated billing solutions on the Nokia Store in India. This would let users download local and global paid content from the Nokia Store and pay for their downloads as part of their monthly mobile phone bills or have the amount deducted from the pre-paid balance.

The company is now moving more and more towards developer appeasement to encourage content creation for the store by offering 70% of the end user price straight to the developer[LINK] http://www.earnwithappsnow.com/?pcode=112&src=11&act=1">http://www.earnwithappsnow.com/?pcode=112&src=11&act=1

This has also presented itself as a great opportunity for developers to ‘monetize their apps’ since their App store clocks 13 million download requests per day globally, from just 3 million downloads a year ago. Nokia Store India currently sees more than 60 million downloads a month. Along with the In-app purchase which is already available in the Nokia Store, now operator billing on more Indian carriers would help to accelerate monetization and offer a good opportunity to mobile developers to create and start earning on local apps and content.