Content

Advertising is a dynamic form of marketing communication that is both complex and evolving. This unit will examine advertising from a range of theoretical and applied perspectives to understand its role as a persuasive communication technique. The unit also situates advertising in the context of global, economic, regulatory and cultural perspectives which shape advertising practices and how advertising is perceived and understood by various audiences (target and non-target). The unit begins with a focus on the broader role of advertising in society and then examines more practical aspects of advertising planning and execution within the context of Integrated Marketing Communication.

Assessment

Advertising Analysis, 2500 word equivalent 50%

Advertising practice: review and analysis, 2500 word equivalent, 50%

Unit Fee Information

Student Contribution Rate*

Student Contribution Rate**

Fee rate - Domestic Students

Fee rate - International students

$769

$769

$2615

$3083

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010** Rate for CSP students who commenced Education and Nursing units pre 2010Please note: Unit fees listed do not apply to Deakin Prime students.