The fashion collaborations that have achieved cult status

Better together

Collaborations between fashion brands were a rage in 2016 (remember: Balmain x H&M, Kenzo x H&M, Alexander Wang x Adidas Originals?). Not only did they offer a new outlet to experiment with the then-new luxury streetwear style, they brought together the best of both worlds. Combined capsule collections offering a mix of luxury and street fashion created new brand identities. Labels also took to collaborating with celebrities to reinvent themselves (Zayn Malik x Giuseppe Zanotti and Rihanna x Manolo Blahnik deserve a mention).

Below are the five collaborations that are worth remembering:

1 / 11

Fenty x Puma

Image: Indigital

Fenty x Puma

Puma revamped itself into a premier luxury sportswear brand when they got Rihanna on board in 2014. Fast forward to S/S ’17, the collection shown at the Paris Fashion Week was responsible for the rebirth of this German sportswear label. Muted colours and feminine silhouettes with an edge of athleisure has redefined Puma.

2 / 11

Fenty x Puma

Image: Indigital

Fenty x Puma

3 / 11

Fenty x Puma

Image: Indigital

Fenty x Puma

4 / 11

Tommy x Gigi

Image: Indigital

Tommy x Gigi

Staged as a funfair, the first Tommy x Gigi collection comprised of nautical stripes, sailor caps and anchor motifs galore. The American label glamourised itself by bringing the model on board. Their S/S ’17 collection included a see-now-buy-now strategy that further upped the fashion label’s game.

5 / 11

Tommy x Gigi

Image: Indigital

Tommy x Gigi

6 / 11

Tommy x Gigi

Image: Indigital

Tommy x Gigi

7 / 11

Esprit x Opening Ceremony

Image: Instagram.com/openingceremony

Esprit x Opening Ceremony

After their successful debut collaboration last year, the founders of Opening Ceremony, Carol Lim and Humberto Leon, are teaming up once again with Esprit to channel their shared love for global youth culture and support for diversity in fashion. The collection is an amalgamation of the ’90s fashion with a contemporary take, with pastel shades, florals and stripes making a comeback. Keeping in mind that this is the season of throwbacks, Esprit by Opening Ceremony channels the spirit of nostalgic fashion in retail, reminding you of the iconic Esprit campaigns and bringing back love for logo sweatshirts, dizzying floral prints and kaleidoscopic patterns.

8 / 11

Anti Social Social Club x Bape

Image: Instagram.com/antisocialsocialclub

Anti Social Social Club x Bape

In an ode to the streetwear fanatic who struts down lanes of cities that have adapted to the multi-lingual millennial, Bape and ASSC recently announced that a collaboration is in the making. The partnership between these two was Instagram official with a teaser that showed the two logos on a camo background. We anticipate that the collection will feature camo clothes with their unique sartorial twist.

9 / 11

Supreme x Louis Vuitton

Image: Instagram.com/supremenewyork

Supreme x Louis Vuitton

2017 can be marked as the year when luxury and street fashion came together in the truest sense. American skater-label collaborated with LV, creating what could be called as the ultimate cross between logomania and hipster-style hoodies and T-shirts.