Member Reviews

This camera converted Roger Deakins from film to digital and is the reason why ARRI has now been the leader in pro digital cinematography with their arsenal of Alexa's, Alexa Mini, Amira and who knows what's in the future.

Even though they've upgraded their sensor technology quite a bit, this camera still holds true and will go down in history as a game-changer.

Description

The first camera on the scene remains at the center of the family; it is the keystone of a modular and upgradeable system with exceptional image performance that is simple to operate, reliable in even the most extreme environments and versatile enough to cover a wide range of workflow and budget requirements. Whether your production is destined for the cinema or television, ALEXA will empower you to tell your story in exactly the way you think it should be told, with pictures of breathtaking richness and detail. The original ALEXA comes with a 16:9 sensor and the original SxS Module that accepts two SxS PRO or SxS PRO+ cards for recording in-camera ProRes or DNxHD. ARRIRAW recording is possible with an external recorder.

The ALEXA sensor provides high dynamic range images through an unequalled exposure latitude with special consideration given to highlight treatment. Creating a good looking roll-off in the highlights is probably one of the most difficult tasks for any sensor designer and we have spent enormous resources at insuring exceptional highlight handling. ALEXA's wide exposure latitude translates into a 'thick' digital negative; there is more detail information in the highlights and in the dark areas than any of the current display technologies can disclose. This means tremendous flexibility when color grading and makes ALEXA images future-proof for high dynamic range (HDR) display technologies.

ALEXA represents the most efficient and versatile method to capture and then transport images, audio and metadata through the production process. This is achieved with a multitude of in-camera recording options, support for the native codecs of the most popular non-linear editors, complete rich metadata, integrated color management and a pre-recording option. So, disregarding if you want to shoot a low budget TV series or Martin Scorsese's next big Hollywood feature, you can configure an ALEXA for the task at hand. This is also great for rentals, who can use the same product for many different customer demands.