This is indeed a classic barbie pink, but applied lightly, it really livens up my face and gives me a fresh, healthy look. I appreciate that it's not all shimmery, because I have oily skin, and added shine is the last thing I want. I alternate between this shade and "Pretty Peach" which is also matte. I am happy Cheekers are now oil and fragrance free, although the nostalgic part of me misses that Noxzema scent! I love that these are cheap, small, and portable, and even the crappy tiny brush will work in a pinch. This blush has good pigmentation, applies smoothly, lasts all day on me, and does not break me out.

This is a GREAT flush of color to the cheeks. I was a little reluctant to buy this just because in the packaging it looks like such a scary almost Barbie-like pink but on the cheeks it comes off as a nice, soft color. Would be best for fair to light skin types. The brush that it comes with is essentially useless but I use my own blush brush. This is a steal!

I bought this blush because I'm a complete n00b at using blush and was frozen with indecision in the drugstore. I expected it to be a "you get what you pay for" situation but I was totally wrong; it has a gorgeous color payoff. The only problem is the pan and brush shape make it incredibly difficult to apply. Other than that though, amazing. Will buy again.

You just can't go wrong with this blush!!! I feel like I have been using this for years and everytime I come back to it I remember why I love it soooo much. Beautiful color, love the formula, even the Noxema smell. The packaging is cheap but for $3, it's fine. It's a staple in my makeup bag.

I often overlook Cover Girl, but I noticed this on a whim in my local super market and thought I'd give it a try. In the pan, the color is a bright barbie doll pink with lavender undertones - a little scary! Once applied on the skin, there is no obvious shimmer but a very natural pink glow (I'm NC25 and had no issues with pigmentation). Classic Pink suits the name perfectly. I think this breathes such fresh air into the skin. Some people complain about the smell and the small awkward rectangular pot. I love the classic Cover Girl noxzema smell, and I use a smaller brush anyway and pat it onto the blush so it's not that much of a problem. The packaging is cheap and great to travel with (I don't worry about this breaking) even so, this is really cheap at Wal Mart or Kroger (compared to CVS, Ulta or Walgreens) - I paid a little over $3!

Love the pink of this blush but the packaging makes this a pain to use. I am not a huge packaging snob but wow. It's like a strip of color and you have to maneuver your brush to get to it.

Color lasts for an average amount of time, nothing special here. No glitter or shimmer (big selling point for me). Just a nice matte pink blush that looks natural. I won't be repurchasing due to the packaging though.

I really like this colour. I wanted a bright pink blush and the size and price of Cheekers allows you to be brave with little consequence if it doesn't look good. I was trying to be brave with colour and it turns out that the pigment in this blush looks scarier than it really is. It's a great spring summer blush.

I also use Tarte cheek stains, but this is easier. It's one of the few drugstore blushes that I've tried that has any staying power. (Btw, see my notepad about my new favorite secondhand designer clothing store.)