Marketing your business by giving education information can be an effective tool that keeps customers from discarding your media. For example, the Animal Emergency Referral Center’s Guide to Pet Emergencies is a pamphlet that I plan to keep forever – just in case. Although I

An elevator pitch is a short, concise introduction of your business (or yourself) to communicate who you are, the value you offer, and what makes you unique. Below are a couple templates to help you craft your own pitch; try to keep it to 90 seconds or less. Busi