English to Russian: A Growth Hacker’s Perspective on UXGeneral field: Marketing

Source text - English2. UX creates natural virality
So, a better user experience means that a bigger percentage of website visitors convert into active users. UX however, also has an effect on a company’s Net Promoter Score (NPS): the average score on the question “How likely is it that you’ll recommend this product to a friend or colleague?” Why is this important? Growth hackers love when their users refer a product to their friends. This is called inherent virality. Good UX is crucial to the intuitive nature of a referral strategy. Without great UX, a strategy to get more people to refer a product will come across as a bolted-on feature/forced action. With great UX, referring or inviting a friend will feel like a natural next step.
3. UX research helps you understand your target audience better
Good UX research means that you know who your users are. This is crucial information for acquisition marketers and growth hackers because in the end it’s about finding the right audience, not just ‘anyone’. A good UX department will know who your ideal customer is. They will also know who will love your product and who won’t. Growth hackers should always talk with the UX department about these profiles as it’s one of the most important keys to growth.