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For a campaign of that size, you best bet is to open accounts with the pay-for-placement search engines (such as GoTo, FindWhat, Search123, etc), and to create an affiliate program at ClickXchange or CJ - keeping in mind that CJ's new merchant rules make this a more expensive proposition that in times gone by.

If you'd like to strike up some solild relationships with your target audience, you could also consider buying low-cost CPM or CPC run-of-site banners across sites that target teens. The same could be done with ezine advertising.

Most teen/entertainment sites are in the dumps right now as far as advertising revenue is concerned, so you could very possibly expect to buy CPM runs for as little as $1CPM.

Czar - Former SitePoint Alumni

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