OUT-OF-HOME CONSUMPTION

Understand the evolution of a moving market to better seize opportunities

With 340 billion meals consumed out of the home across Europe, this complex market, due to its constantly evolving structure, is a real opportunity for growth for all players. Do you lack reliable data and benchmarking to understand market dynamics? IRI is the only company to offer complete solutions for an accurate analysis of this market.

IRI
360°

With IRI’s out-of-home solutions, you...

Have information to evaluate the performance and positioning of your products in relation to the market

To identify growth opportunities in out-of-home, and to implement targeted actions by customer segment.

Can manage categories with unique, reliable data and information for faster decision-making

For quicker decision-making and to optimise sales plans

Can dynamically track food purchases

To develop targeted sales strategies and put in place a more effective plan of action for each strategic customer segment.

Have better control of the ever evolving distribution chain

For better allocation of sales resources and investment in marketing.

Can understand the journey of the shopper through all channels

To identify and prioritise actions to boost your category and offer a winning proposal to your customers.

How we’re different?

A comprehensive view of the out-of-home market

In 2015, IRI integrated GIRA Foodservice's 50 years of experience in the European out-of-home market to its solution portfolio. Today, IRI offers the most comprehensive solution on the market to understand consumption and sales throughout the out-of-home market.

Unique multi-channel expertise ACROSS food and drinks

From snacks to fine-dining throughout cafes, hotels and restaurants, and all sectors of catering.

INTEGRATION OF OTHER CHANNELS TO COMPLETE OUT-OF-HOME ANALYSIS

To have a vision that is comprehensive and provides market detail across all FMCG channels