4 Steps to Increase Customer Loyalty Using Mobile Apps

A well-designed mobile app, tailored to its audience, has the ability to increase customer loyalty, encourage more frequent interactions and drive sales. If poorly designed, it runs the risk of falling into the vast pool of mobile apps that are used only once, then abandoned.

In this white paper from Appcelerator, you will learn the keys to creating "sticky" mobile apps that keep customers coming back. Using four pillars of the mobile relationship lifecycle - reach, loyalty, engagement and monetization - as guides, you'll learn the most effective ways to connect with customers at the right time, on the right mobile device.

In the white paper you will learn:

- How to reach and connect with your customers by selecting the right mobile platform and user experience.
- How to create engaging experiences that can be shared and accessed across devices by using mobile features like social hooks and cloud technology.
- How to drive app use and increase loyalty by using analytics and notifications.
- How to choose the most appropriate business model for monetizing your app.