After The Guardian launched Sous-Chef, an experimental Facebook Messenger chatbot that delivers recipes, other media companies have join the bandwagon.

In the middle of this chatbot revolution, Al Jazeera launched Kimchi, a Facebook Messenger chatbot that allows users to discover, share and play podcasts:

Tawanda Kanhema, from Al Jazeera’s Innovation Department, explains that Kimchi is an experimental project to gather insights and data on consumer behaviour on the podcast atmosphere (inside and outside Facebook).

Kimchi has been able to deliver 480 episodes and 500 podcast to a few thousand of users that have interacted since AJ launched the bot in March.

There are several apps that help users on the discovery phase for podcasts, such as Pocket Casts or NPR. So, why is Kimchi different?

Kanhema defines Kimchi as a personal podcast assistant that allows users to easily find specific podcasts by typing keywords. Apart from subscribing to these podcasts or adding them to the queue, users can listen to these without leaving Facebook Messenger app.

As part of the machine learning that is lacking on 80% of the bots on several messaging apps, the more Kimchi is used, the more it is able to suggest personalised content.

However, Kimchi is just part of a “bigger project that will have a similar back-end to Alexa or Google Home”, says Kanhema. First step has been to gather feedback on whatcontent are people looking for, how are they searching for this content, and when are they listening to it. Next step will be to focus on basic capabilities to build a “conversational UX audio product”.

We’ll have to stay tuned for future announcements.

Do you know more examples? Let me know in the comments or at @mcrosasb