Team

Jonah Stein is the founder of ItsTheROI.com, a San Francisco Search Engine Marketing Company that specializes in ROI driven SEO and PPC initiatives. It’s the ROI (stupid) recognizes that all marketing efforts need to produce return on investment. This simple philosophy focuses clients on conversion, an event that takes place at the intersection of search intent, content and user experience.

In 2007 he coined the term Virtual Blight and started VirtualBlight.com. He is active in fostering collaboration and strategies for web publishers to protect themselves and their users against users whose personal agenda is in conflict with the aim of the community, such as spammer, scammers, griefers, trolls and hackers as well as advertisers and affiliates programs which are misleading or unethical.

During the first wave of internet business expansion, Jonah was a partner in adventmedia.com, with responsibilities for account management, search engine optimization and conceptual lead for clients ranging from venture funded start ups to a division of Fortune 100 companies. In an era when venture capitalists were pouring money like chum into the feeding frenzy of the dotcom boom, adventmedia focused on functional websites with clear revenue models and measurable ROI from concept to completion.

As the bubble burst in 2001, Jonah joined one of his most profitable clients, PsPrint, where he and spent the next five years as the Director of Online Marketing and Business Development. During his tenure, the company grew from $3 million in revenue in 2001 to $25 million in 2006 and was named by San Francisco Magazine as one of the 50 fastest growing companies three consecutive years. After leaving PsPrint, he became the managing director of Alchemist Media, a San Francisco based SEO consulting firm. In March, 2008 he parted company with Alchemist to focus on ItsTheROI inc.

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Intent Focused SEM

SEO and Pay Per Click landing pages should almost always be designed with the same content and the same layout because search engines reward on-page and on-site factors by trying to emulate human users as they crawl the page and navigate the