There never is just one reason that a new business is
successful; usually it depends on a convergence of several
occurrences, not the least of which is location.

Beachway Liquors opened its doors one year ago this
month in a shopping plaza that was just starting to
turn around, something that was not lost on Keith Patel.
He quickly realized the location he chose for his second
store was one of the best in northwest Bradenton.

Born in Zambia, Africa, and educated in the United States,
Patel already had a large and successful liquor store
on Cattleman Road in Sarasota. His strategy was to open
another store in Manatee County, enabling him to do a
volume business, ultimately passing the savings along
to consumers. His strategy worked. The prices at Beachway
Liquors are generally 8 to 12 percent less than the competition,
and the inventory is massive.
In fact, many of Beachways customers who are visitors
and seasonal residents buy wine and liquor in bulk to
take back home when they leave.

Patel is very proud of this bright, impeccable store and
loves his customers, whom he says are some of the nicest
he has ever met. And Beachway Liquors sure caters to their
customers by stocking high end products not easily found
in other liquor stores. You can purchase 20-year-old single
malt liquor, and exclusive bottles of wine like Caymus,
Plumjack and Cakebread among others.

Beachway also carries cigars, cigarettes, ice, beer (cold),
mixers, gift boxes and some bar supplies and drink accessories.
They advertise weekly specials, and conduct holiday wine
tasting get-togethers, the next one during St. Patricks
Day week.

Like many successful businesses, Beachway Liquors is run
and staffed by Patel family members. Hess Patel is the
manager of Beachway Liquors and Dipika Patel works behind
the counter.

Whether youre looking for advice when purchasing
a special bottle of wine for your anniversary celebration
or a case of beer for your Sunday afternoon barbecue,
the Patels at Beachway Liquor will be there to help make
your event a success.