Coca-Cola to boost its caffeine rush with first Coke-branded energy drinks

Coca-Cola added another jolt to its ever-broadening portfolio Thursday, with the Atlanta-based beverage giant saying it will launch its first energy drinks.
The Coca-Cola Co. told Reuters it's working on plans for “Coca-Cola Energy” and “Coca-Cola Energy No Sugar," which would likely include caffeine from naturally-derived sources and guarana extract. There is no timeline for a release date, Reuters said.
Atlanta Business Chronicle has reached out to Coca-Cola for comment.
Energy...Read more ...

Monster shares fall as Coke develops its own energy drinks

CORONA, Calif. - Shares of energy drink maker Monster Beverage Corp. tumbled after the company said its partner Coca-Cola Co. is developing energy drinks of its own.
Coke bought a stake in California-based Monster in 2014. At that time, Coke transferred its energy brands to Monster and agreed not to develop competing drinks.
But in a conference call with investors late Wednesday, Monster CEO Rodney Sacks said Coke is developing two energy drinks it believes are exceptions to the agreement.
Coke says Coca-Cola Energy and Coca-Cola Energy No Sugar wouldn't violate the agreement, which allows...Read more ...

Coca-Cola proposes energy drinks in clash with Monster Beverage

Coca-Cola Co is planning to launch a range of energy drinks for the first time on its own brand name as it intensifies efforts to break away from its traditional fizzy sodas and shift to health-focused trends.Read more ...