Wagner

Seinfeld Campus Road Tour

To promote the third syndication of Seinfeld and introduce the show to a new audience that did not grow up with the iconic comedy sitcom, Wagner converted a 60′ articulated bus into a Seinfeld interactive museum on wheels. The Seinfeld bus traveled to numerous college campuses across 30 U.S. cities with a mobile marketing experience designed to integrate Seinfeld directly into the digital, on-the-move, multi-tasking lifestyle of college students and members of the 70 million plus millennial demographic. Stops also included select Best Buy stores in support of the release of Mattel’s Scene It board game.