FOOD TRUCK CAMP

TASK

“Food Truck Camp” is a food truck festival. Several dozen of “restaurants on wheels" by trusted teams travel around Ukrainian and European cities, turning their “camping” areas into a holiday of street food and a place to socialize with friends and family. The project needed a brand and a visual identification system to express the diversity and the nature of the festival project for its visitors and new members, as well as to prepare the platform for navigation during the project.

SOLUTION

The brand identity reflects the living, dynamic environment, the festive mood as the essence of the festival project with visualization of logo elements through image icons in the participants’ style.