With each use, recycled grocery bags give back. From a business owner’s point of view, adopting a green initiative can be beneficial for marketing purposes. From a consumer’s perspective, using recycled grocery bags that have either been purchased or obtained as a giveaway creates a bond with the business that produced these eco-friendly products.

Promoting an eco-conscious initiative can go a long way for building brand awareness in your industry. According to an Edelman 2016 Earned Brand Study, customers look to brands to kick start social movements that can be rallied behind.

Plastic is far more harmful to the world around us than it is useful in day-to-day life. The harsh reality is that once it is created, it will always exist. Because of this, finding another use for recycled plastic is the logical countermeasure. By taking this step, single-use bags can be kept off the streets and out of our oceans.

Recycled grocery bags are durable and eco-friendly, but the benefits offered by the materials that go into making them might require a deeper explanation.

Here are 7 benefits that the materials used to make recycled grocery bags can provide.

Plastic trash is a very real problem. The world’s oceans are rapidly filling up with litter, primarily plastic; and it can interfere with animals, their habitats, and the food chain. Plastic can be useful, but there are lots of times plastic is just not necessary. When you reduce the amount of plastic you use, and recycle the plastic you do use, it can add up and have an impact. If you really want to make a difference you can throw your support behind retailers that are also doing their part to reduce the use of plastic, and help consumers kick the plastic bag habit.

Many retail businesses concentrate their marketing efforts on gaining new customers. You certainly want to grow and expand your customer base, but for long-term success it is also important to maintain and build upon the relationships you already have with existing customers.

You want to create retail brand advocates and make sure those customers know they are appreciated. So in order to attract repeat business, you need to have a great product. Done. Next you need to develop a relationship with each of your your customers that makes them feel like part of your brand. This is where reusable shopping bags can help build the relationship and help you attract that important repeat business.

Earth Day is right around the corner, and if you are looking for an affordable and engaging promotional tool we are here to help. Get your order in today, April 7, on some amazing seed paper products and you can take advantage of 2016 pricing and have your finished items by April 22, Earth Day. Check out our Eco Special page for the full rundown.

Each year brings about new challenges for marketing departments across every industry. While they can shift based on buyer trends and other industry-specific factors, many of these challenges remain consistent from year to year.

The solutions that these challenges demand can be complex and may come with caveats, but with custom reusable bags, you can make progress towards overcoming them.

Let’s take a look at some of the common marketing challenges being faced and how custom reusable bags can help.

Seed paper can be used to create truly unique promotional products that will stick with your customers and leave an impression. Our seed paper features seeds embedded directly into the paper. This seeds are visible, creating a very textured surface, which in turn makes for an eye-catching and memorable marketing tool. Seed paper can be used for a variety of promotional items and as part of our current eco special if you place an order for any of our seed paper products by April 7 you will receive your order in time for Earth Day. Here are three ways to market your brand with seed paper this Earth Day.

A strong marketing investment isn’t something that has a cut and dry definition. It all depends on your key performance indicators (KPIs) and overall organizational goals.

If the investment in question is a promotional product, there’s a variety of questions that must be answered. For starters, are you investing in a product that lasts? When is the investment going to show a return and how will the return be quantified? How does it make your company look in both the near and distant future?

With wholesale custom bags, you’re investing in a product that has staying power. They will provide value to customers while your company plays their part in providing an alternative to single-use plastic bags that have a hand in crippling our environment. All of this is possible, while also increasing your company’s visibility. What’s not to like?

The whole point of creating reusable shopping bags is not just to help our planet by reducing the use of single-use plastic bags. You also want to make reusable shopping bags work to market your brand. To do that, you want to take the time to design a bag that will be wanted and used by your target market. Here’s how to make reusable shopping bags work to market your brand or retail outlet.

There’s a lot of value to attending trade shows and meeting with both existing and potential customers face-to-face. You can gain invaluable insights, get to know people, and really reinforce or establish your rapport. It is so important to keep this momentum going and continue to work to build these relationships after the trade show ends. In a recent post for TSNN I outlined three trade show marketing tips you can use to increase sales after the show ends.

By the nature of the beast, trade shows tend to be wasteful and they have a very negative environmental impact. Historically, there has been a very “disposable” culture surrounding trade shows. A lot of displays and items are intended to be used once and then thrown away. Add to that all of the freight and travel associated with trade shows, and you are driving up the carbon footprint even more. Things have definitely gotten better in recent years, but there is still room for improvement. Here are 5 ways to exhibit greener and reduce your environmental impact at your next trade show.