American Diamond

educational website

Wanna buy a ring? An engagement ring, maybe? Do you know anything about diamonds, kid? Come with me...

When American Diamond launched its online business, they wanted to educate people about their history, what they ‘do’ and of course, DIAMONDS. The phone rang. I answered. After a little research, I learned what you need to know to look for in a diamond—and soon a slew of young bachelors and bachelorettes did too!