Trade Show Tech Trends to Look Out for In 2019

Juhi Purswani is a Digital Marketing Executive at Hubilo. Working in an event-tech company, she is getting accustomed to the technological revolutions that are taking place in the event management industry. You can follow her on Twitterand LinkedIn.

Event professionals at trade shows and exhibitions expect a display of seamless integration of the latest event tech. Event tech trends have evolved at a rapid pace continually in the past few years, creating ways for the new tech to accommodate in the events industry.

The events industry welcomes the dynamic and new elements of surprise that raise the attendee engagement at exhibitions.

“Around 80 percent of planners embed a tech requirement in their initial request, but with a growing understanding of technology’s role in delegate management, feedback and ROI, that figure is rapidly rising,” says CWT Meetings and Events Commercial Director Chris Goundrill.

Let’s look at some of the tech trends that are definitely going to be the center of the stage at upcoming events in 2019.

1. Do more than fly with drones.

While everybody is cheering the drone companies for their impeccable services to drop off food and beverages to certain locations, drones tech has been used and will continue to soar and rise high with its efficient capture of events.

Tech heads are trying to make drones more useful. Instead of just using them as a photo/video capture flying machine, numerous options like mobile hotspots can be also provided using drones (Wi-Fi connection issues have been majorly received by event organizers in corporate events and exhibitions). The camera-attached drones can also take care of the event security at low grounds and look out for attendees in a security breach.

2. Personalized tech

Artificial Intelligence infusion in the event tech products has proven efficient and effective in increasing the event ROI. Automated technologies simplifying the event planner’s and event organizer's task is always appreciated in the event industry. Personalized chatbots can even now send personalized messages and push notifications. The seamless and streamlined process can be now be managed using personalized tech assistants and experiences.

3. Smart use of facial recognition tech

Facial Recognition software took a sudden upsurge when it entered the market. Not only did it have benefits that could ease several manual processes but it also was used efficiently at an event where event attendees’ social media posts were brought into attention.

Face Recognition technology at trade shows and exhibitions ensure fast and better check-ins at the event venue. You can even maximize your audience coverage and reach on social media using face recognition software and tools which will enable in tagging the people from events.

Facial recognition can seem to be quite beneficial from the perspective of event security, as well. Event organizers can easily detect the people who are not in the attendee or speaker list on the event premises.

4. Voice over text

According to a research study that was conducted last year, it was observed that 2 in 5 people are now googling using voice search instead of text. This rate may increase in the coming years. Voice is the future. Creating and embedding tech with voice search enabled will for sure increase the attendee engagement at any event. Leverage voice assistants like Google assistant and Siri to code and create scenarios for attendees.

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