VI. Client Work

Roof — Animal Shelter

I was commissioned by a [small] budding animal shelter to construct an identity—Roof was the result. I took the company name and wove an identity around a pun. What better representation for a shelter than a barking canine? In the brief the client laid an emphasis on "sleekness" as well fun and class. I believe I provided this with the use of holographic elements, giving it a familiar and childlike nature whereas the use of a matte black would appeal to those of a higher brow ↓