Chanel is promoting this year’s bestselling J12 as a watch for strong, feminine females in an advertisement featuring French actress Camille Cottin.

The actress is best known to English speaking audiences for appearing in the 2016 movies Iris and Allied, but is better known in France for her work in television comedies and feature films.

In the Chanel advert Ms Cottin appears with her beleaguered partner in tow, showing the strength that the brand says is also a hallmark of its ceramic J12.

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The film, says Chanel, is imbued with humour, spirit and insolence. “Directly inspired by the J12 watch and its resistant ceramic, they reveal a young woman of today, feminine, strong, surprising and with the dynamism of a true super heroine,” the company adds.