PAWS began in 2007 to expose elementary students to college as an opportunity. In Chattanooga, UTC students visit various local schools to introduce the idea of college to young children that often come from homes where a college degree is not represented. By presenting college as a possible future for these young students, they are more likely to take the necessary steps for academic preparation. Sandy Cole came to Co.Starters in 2014 to learn how to market a new “sustainability” piece of their model: a replicable version of their proven curriculum.