Email lists are a vital marketing tool, allowing you direct contact with your readers while increasing the effectiveness of your message. Every author should be working on building their email list, but how exactly do you go about doing that?
In this article, I’ll be suggesting 5 incentives you …

There’s never been a time where authors had more control of their own work than they do now. The popularity and ease-of-use afforded by digital and social media mean that authors can tackle as much of the publishing and marketing of their work as they feel they can handle.
Whether you’re a …

Tragic as it is for readers and authors alike, there’s no supernatural sense that alerts you to a book you’ll enjoy. Until we all evolve a little further, writing a great story is no guarantee of an audience and authors have to know how to find one.
Finding an audience can be one of the most …

Many authors view a book’s publication as the last step of their involvement. They work incredibly hard to write a book - to find a publisher or self-publish - and are happy for someone else to take care of the promoting and marketing.
While it’s tempting to allow a book to simply exist in the …

You have to take responsibility for marketing your books, no one else is going to do it for you. But you probably don't know how to market a book. In the age of digital media there’s never been a better time to get the word out and yet marketing a book can seem impossible when you have no experience …

Although being in the right online stores is key to how well your book will do, wherever you sell your book prospective readers still have to find it. That can be a more daunting prospect than it first appears but happily you can make your book far easier to find with just a few minor changes to the …