The 3DS only went on sale earlier this year for $249, but as of August 12, it'll be slashed all the way down to $169.99. That's...wow.

"For anyone who was on the fence about buying a Nintendo 3DS, this is a huge motivation to buy now," Nintendo of America President Reggie Fils-Aime says of the move. "We are giving shoppers every incentive to pick up a Nintendo 3DS, from an amazing new price to a rapid-fire succession of great games."

In addition to the price cut for new consumers, those who bought/buy a 3DS before the August 12 markdown will be able to download 20 free games from the 3DS eShop. That offer comes in the form of ten NES Virtual Console games (including classics like Zelda and Super Mario Bros.), which will be available after September 1, and ten Game Boy Advance Virtual Console games (like Yoshi's Island and Metroid Fusion), which will be available a little later.

In Japan, the cuts take the 3DS from ¥25,000 to ¥15,000. In Europe, while no exact price has been revealed, Nintendo says the rrp will be cut by "around a third". In Australia, the 3DS will be from AUD$350 all the way down to AUD$250 (with the same twenty-game offer).