Volume 11, Issue No 11, Circulation: under revision, 29th May 2011
Next Issue: 12th June 2011

With 'Pathway To Success' you are receiving only top
information, reliable and proven resources vital for your
online home business success and profitability, never anything
just to make a couple of dollars at your expense. However,
to make full use of the resources, get fast ahead of your
competition and have your business and profits grow, you
should read, apply and follow the information you receive.

Translate into YOUR Language automatically: click the fish

Start today!Today is the tomorrow you put itoff until yesterday.Lyndon Forman

Editorial:

Wonderful publishing Sunday, my loyal Readers!

I want to inform you about Exit Tweet Generator. It doesn't
work any longer, so do not Promote!

If you are promoting Exit Tweet Generator on your
download/thank you pages.. or in your follow up series or
anywhere else... remove the campaign.. :(

The script will no longer work with Twitter's API.

Twitter has told Frank Salinas that the script is in violation
of their API Terms of Service. Frank has made attempts to
make changes for them to approve but they have been denied
every time. So, it is no longer a working script.

If something changes, I will let you know.. but for now,
the script no longer works...

I used it as well, have tried to remove the links but not
quite sure if all of the links are gone now. So, please if
you spot the link within my site, please let me know.
Thank you.

More useful, profitable tools and tips in Today's Issue.
Enjoy and stay tuned, your Pathway To Success
is back in 14 days...

Sincerely,

Irena Whitfield
Your Publisher

P.S.: You can find answers to the basic questions you may
have related to Pathway, incl organizational items, article and
ad guidelines and submissions, Pathway delivery, your feedback,...
by clicking Questions and Answers here

P.S.S.: If you don't get Pathway properly, it's definitely your ISP filters. I publish exactly on the dates shown in our Calendar. In case you don't get an Issue, please
visit the below main Pathway URL and read it online. Also,
please let me know. Thank you.
http://www.thecassiopeia.com/WebLions/Pathway/

Note: as soon as you install it, you need to add the below link
as a new feed. And then you will automatically receive alerts
whenever a new issue is out:
http://www.thecassiopeia.com/xml/thecassiopeiaweb.xml

Note: How to claim your sales Bonus?
Any purchase from one of my websites qualifies you for the Bonus.
It's sufficient to send me your purchase receipt to sales at thecassiopeia.com put 'Sales Bonus' in the Subject line and your purchase receipt no in the body.

In recent months we’ve been especially focused on helping
people find high-quality sites in Google’s search results.
The “Panda” algorithm change has improved rankings for a
large number of high-quality websites, so most of you
reading have nothing to be concerned about. However, for
the sites that may have been affected by Panda we wanted to
provide additional guidance on how Google searches for high-
quality sites.

Our advice for publishers continues to be to focus on
delivering the best possible user experience on your
websites and not to focus too much on what they think are
Google’s current ranking algorithms or signals. Some
publishers have fixated on our prior Panda algorithm change,
but Panda was just one of roughly 500 search improvements
we expect to roll out to search this year. In fact, since
we launched Panda, we've rolled out over a dozen additional
tweaks to our ranking algorithms, and some sites have
incorrectly assumed that changes in their rankings were
related to Panda. Search is a complicated and evolving art
and science, so rather than focusing on specific
algorithmic tweaks, we encourage you to focus on delivering
the best possible experience for users.

What counts as a high-quality site?
Our site quality algorithms are aimed at helping people
find "high-quality" sites by reducing the rankings of low-
quality content. The recent "Panda" change tackles the
difficult task of algorithmically assessing website quality.
Taking a step back, we wanted to explain some of the ideas
and research that drive the development of our algorithms.

Below are some questions that one could use to assess the
"quality" of a page or an article. These are the kinds of
questions we ask ourselves as we write algorithms that
attempt to assess site quality. Think of it as our take
at encoding what we think our users want.

Of course, we aren't disclosing the actual ranking signals
used in our algorithms because we don't want folks to game
our search results; but if you want to step into Google's
mindset, the questions below provide some guidance on how
we've been looking at the issue:

Would you trust the information presented in this article?

Is this article written by an expert or enthusiast who knows
the topic well, or is it more shallow in nature?

Does the site have duplicate, overlapping, or redundant
articles on the same or similar topics with slightly different
keyword variations?

Would you be comfortable giving your credit card information
to this site?

Does this article have spelling, stylistic, or factual errors?

Are the topics driven by genuine interests of readers
of the site, or does the site generate content by attempting
to guess what might rank well in search engines?

Does the article provide original content or information,
original reporting, original research, or original analysis?

Does the page provide substantial value when compared
to other pages in search results?

How much quality control is done on content?

Does the article describe both sides of a story?

Is the site a recognized authority on its topic?

Is the content mass-produced by or outsourced to a large
number of creators, or spread across a large network of sites,
so that individual pages or sites don’t get as much attention
or care?

Was the article edited well, or does it appear sloppy or
hastily produced?

For a health related query, would you trust information
from this site?

Would you recognize this site as an authoritative source
when mentioned by name?

Does this article provide a complete or comprehensive
description of the topic?

Does this article contain insightful analysis or interesting
information that is beyond obvious?

Is this the sort of page you’d want to bookmark, share
with a friend, or recommend?

Does this article have an excessive amount of ads that
distract from or interfere with the main content?

Would you expect to see this article in a printed magazine,
encyclopedia or book?

Are the articles short, unsubstantial, or otherwise lacking
in helpful specifics?

Are the pages produced with great care and attention
to detail vs. less attention to detail?

Would users complain when they see pages from this site?

Writing an algorithm to assess page or site quality is a much
harder task, but we hope the questions above give some insight
into how we try to write algorithms that distinguish higher-quality
sites from lower-quality sites.

What you can do:
We've been hearing from many of you that you want more
guidance on what you can do to improve your rankings on
Google, particularly if you think you've been impacted by
the Panda update. We encourage you to keep questions like
the ones above in mind as you focus on developing high-
quality content rather than trying to optimize for any
particular Google algorithm.

One other specific piece of guidance we've offered is that
low-quality content on some parts of a website can impact
the whole site’s rankings, and thus removing low quality
pages, merging or improving the content of individual
shallow pages into more useful pages, or moving low quality
pages to a different domain could eventually help the
rankings of your higher-quality content.

We're continuing to work on additional algorithmic
iterations to help webmasters operating high-quality sites
get more traffic from search. As you continue to improve
your sites, rather than focusing on one particular
algorithmic tweak, we encourage you to ask yourself the
same sorts of questions we ask when looking at the big
picture. This way your site will be more likely to rank
well for the long-term. In the meantime, if you have
feedback, please tell us through our Webmaster Forum. We
continue to monitor threads on the forum and pass site info
on to the search quality team as we work on future
iterations of our ranking algorithms.

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In this Issueclick the headlines below or scroll

Featured Article
More guidance on building high-quality sites
by Google: Amit Singhal

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Links

Bonuses
A warm welcome to all our new subscribers, I believe you will
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content in your lives and business, and wish you all the
success you want for yourselves. Whether you're looking for
help, a working, successful co-operation or information, we
are here to help you to get where you want to get.

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