The Leukemia & Lymphoma Society

Beating Cancer Is In Our Blood

Introduction

LLS, the Leukemia & Lymphoma Society has been fighting blood cancers since 1949. Recently, the organization arrived at game-changing belief: the cure for cancers are in our blood. We rebranded one of the largest cancer fighting organizations to amplify their new core message.

Idea

Beating Cancer Is In Our Blood

Result

The PSA script was picked up and shot by famed Hollywood Director of 300, Justice League and Batman v Superman – Zack Snyder.