General and also administrative expenses had been $29 million pertaining to Q2 a growth associated with 12.3% through $25.9 million for that corresponding period associated with time in 2014, primarily thanks in order to elevated staff cost.

Operating expenses had been $83.5 million regarding Q2 an increase involving 45% from $57.6 million for the corresponding period within 2014.

GMV increased through 306.7% quarter by simply quarter for you to $6.8 billion.

Revenue through Web monetary solutions ended up being $4 million pertaining to quarter 2.

Revenue coming from listing solutions has been $34.6 million with regard to Q2 the decrease of 16.9% via $41.7 million for the corresponding period within 2014, primarily credited to be able to our reduction of unit price for each having to pay subscribers, considering the fact that the variety of spending subscribers features reached any historic higher following quarter 2. I must advise you this conference is being recorded today, August 7, 2015. Possible risk and uncertainty include, nevertheless are not restricted to, those layed out in our public filings using the SEC, such as our Form 20-F.

I would now just like to hand the conference up to your own speaker pertaining to today, Dr. Your rise in price regarding revenue was mainly attributable to the increased staff. SouFun

began in order to provide Internet financial solutions in August 2014.

Cost involving income had been $104.9 million with regard to Q2 a growth regarding 258.2% coming from $29.3 million for your corresponding time period within 2014.

This is actually conference contact will be getting broadcasted about the Internet and it is obtainable by means of our IR Internet site at ir.fang.com, with each and every other together with our earnings release.

Ladies along with gentlemen, many thanks for standing through along with welcome for the Q2 2015 SouFun Holdings limited

earnings conference call. Lei, Deputy Chief financial Officer. The variety of critical factors could trigger real outcomes in order to differ materially via these contained in any forward-looking statements.

Revenue via marketing services has been $60.6 million regarding Q2 the reduce of 18.4% through $74.3 million for that corresponding period inside 2014, primarily due to less clients within the market. SouFun

assumes no obligation in order to update your forward-looking statements on this conference call and elsewhere. Hello, everyone, along with thank a person with regard to visiting SouFun's

reported total revenue involving $210.9 million regarding Q2 representing a growth involving 25.4% from your $168.2 million for the corresponding period inside 2014, primarily driven from the growth in ecommerce services, partially offset from the decline within advertising solutions as well as the listing services. This particular is actually a transcript of this earnings call: .

Before we carry on, I want in order to remind you that will throughout the course of this conference contact we may make forward-looking statements, statements in which usually tend to be not historical factors, which includes statements with regards to our beliefs along with expectations.

Revenue via ecommerce solutions was $106.8 million with regard to Q2 a 119.3% (sic - discover press release, "119.7%") increase via $48.6 million for the corresponding period inside 2014, primarily because of to the growth in the direct sales solutions for new homes, and furthermore the growth in the real-estate brokerage services, as well as rapid growth in the decorating services. Lanying Guan. (Operator Instructions).

Selling expenses had been $54.5 million with regard to Q2 a rise of 71.5% through $31.7 million for the corresponding time period within 2014, primarily because of to elevated staff, elevated expenses compensated to always be able to our advertising agents regarding our SouFun

membership services, and also elevated advertising along with promotional expenses.

Hua Lei (Deputy CFO):

Thank you, operator. joining me these days are SouFun's

Chairman and CEO, Mr.

Revenue using their company value-added solutions had been $4.8 million for Q2 a growth involving 35.6% through $3.6 million for the corresponding period of time within 2014, primarily thanks for the rapid growth of our research-related products. Vincent Mo; and also the CFO, Mrs.

Gross margin was 50.2% pertaining to Q2 in comparison in order to 82.6% for that corresponding time period within 2014