2.
About iCar Asia
! Our startup is just over 1 year old
• ASX listed w/market capitalization of ~AUD$180 million
• 200+ employees, across 3 countries
• 400,000+ cars, 3.2M UVs across all sites in September
! What do we do? We help people buy and sell cars.
AWS Cloud Kata for Start-Ups and Developers

4.
How this helped us to build our
integrated portal faster…
! Stabilize
!
!
!
!
Add capacity
Build a low latency, shoot-first-and-ask-questions-later culture
Single place, unified technology, common building blocks
Getting to profitability for startups:
• Cash is king – Manage your costs
• Use the building blocks at hand
• Leverage the AWS SAs and the people in this room…
AWS Cloud Kata for Start-Ups and Developers

20.
Cost Optimization using different purchase models
Free Tier
On-Demand
Reserved
Spot
Get Started on AWS
with free usage & no
commitment
Pay for compute
capacity by the hour
with no long-term
commitments
Make a low, one-time
payment and receive a
significant discount on
the hourly charge
Bid for unused capacity,
charged at a Spot Price
which fluctuates based
on supply and demand
For POCs and
getting started
For spiky workloads,
or to define needs
For committed
utilization
For time-insensitive or
transient workloads

24.
• Most traffic happens in the afternoons and evenings, so they reduce the number of
instances at night by 40%.
• At peak traffic $52 an hour is spent on EC2 and at night, during off peak, the spend is as
little as $15 an hour. Saving per hour = 71%

29.
“Give me 4 fault tolerant algorithms and I can pick
the best one almost with my eyes closed.
If you then ask me which one is best for the
business, in terms of dollar costs, I would be
clueless...”
Werner Vogels, CTO, Amazon