September 2008 Average GPS Prices

Oct

1

2008

We’ve just finished compiling the average prices by manufacturer for September. Looking just at online store offers for PND devices, Garmin still gets the highest average price at $343. There was some movement in the middle of the line, with Navigon making a large downward trend to $278. As we noted last month I think that is more due to the product mix they had. With their new low-end devices hitting the market, I think this month is a more accurate reflection of where they sit in the market. Magellan is at the opposite end of the spectrum, with an average price of $268

The data gets more interesting when we compare this month to last month. The average price from each manufacturer showed a drop month to month. Garmin dropped by $7 and TomTom dropped by $4, the lowest of the major manufacturers. As we noted above, Navigon had the largest drop of nearly $50. Mio and Magellan each had overall average price drops of $24. The deals and merchant price wars are just starting as we charge ahead into the holiday shopping season.