For the video, Goss and Serrato set out to show that beauty takes many forms and that each individual possesses the ability to be vibrant. About his personal inspiration for the video, Serrato says, “I spent my childhood trying to hide my light. I was constantly reminded that being a fat, awkward, sissy southpaw isn’t something I should be basking in. Tom’s song, ‘Illuminate the Dark,’ reminds me of how wrong I was.” Goss says he hopes the video “helps people see one another through the eyes of those that love them. People judge others all of the time, but if we take the time to see people as their mother, lover or sister sees them, we will begin to see what makes each individual dynamic and beautiful.”