Red Bull gives you wings

Always diving in head first

In 1987, Red Bull not only launched a completely new product, it created a whole new product category — energy drinks. From day one, Red Bull has been giving wings to people and ideas, setting many milestones in sports and culture.

The Lifecycle of the Can

Naturally, Red Bull’s production and global distribution needs energy and thus causes an environmental impact.
Whether through increasing implementation of wall-to-wall production or optimisation of its supply chain, Red Bull sets itself ambitious targets to further minimise its environmental impact and energy use.