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Tesco colleagues ‘Race Rudolph’ for charity this Christmas

Monday, December 12, 2016

During the weekend of 9th December – 11th December, the nationwide ‘Rudolph Race’ saw 300,000 Tesco colleagues raise money for the National Charity Partnership, to help improve the health of the nation.

Santa and his team are very busy at this time of year so the ‘Rudolph Race’ theme brought some festive fun to Tesco stores, with colleagues running, walking and cycling the equivalent length of the UK – all to help Santa and his trusted reindeer get to the finish line on time.

To make Christmas even more special, as well as getting involved in the fundraising activity, customers can buy little packs of Magical Reindeer Food from selected UK Tesco stores for just £1 each.*

100% of the profits from the sale of Reindeer Food will be donated to the National Charity Partnership. Containing a mix of oats, carrots and edible glitter, simply sprinkle the food on the ground near to Santa’s treats on Christmas Eve for Rudolph and his friends to enjoy. Please note this special food is not suitable for human consumption and should be reserved for Santa’s magical reindeer!

Since the launch of the National Charity Partnership in January 2015, Tesco colleagues have generated an estimated £8.9 million through store fundraising alone.

The partnership between Tesco, Diabetes UK and the BHF aims to tackle two of the UK’s biggest health issues – Type 2 diabetes and heart and circulatory disease. Type 2 diabetes can double a person’s risk of developing heart and circulatory disease and both conditions can lead to other health problems, but are largely preventable. Around 4.2 million people in the UK are currently living with Type 2 diabetes and an estimated 7 million people live with heart and circulatory disease, with many more at risk.

Hannah Chauhan, Head of Fundraising at National Charity Partnership explains; “The Rudolph Race has been a great way for Tesco colleagues to get themselves into the festive spirit whilst also raising crucial funds for the National Charity Partnership. Together, Diabetes UK, the BHF and Tesco are able to address and make a real impact in improving the health of the nation, which is vitally important to all three partners.

*“Tesco will donate all profits, after accounting for tax, duties and any other charges, from the sale of Reindeer Food in Tesco stores and on Tesco.com between 3rd October and 25th December and will donate in equal amounts to British Heart Foundation (registered charity in England and Wales (225971) and in Scotland (SC039426) and to Diabetes UK (registered charity in England and Wales (215199) and Scotland (SC039136).”