This blog Haiti Solutions supports the growth of political and economic freedom, good governance and human rights in Haiti by educating Haitian citizens, parties and governments on the values and practices of democracy.

It is during our darkest moments that we must focus to see the light

Mwen se echantiyon yon ras kap boujonnen men ki poko donnen

Si vous voulez vous faire des ennemis essayer de changer les choses

Saturday, May 5, 2007

Establishing and increasing name identificationEvery time you issue a news release, make a speech, buy a political advertisement, etc., you strengthen your name identification among voters. However, display advertising, such as yard signs, bumper stickers, billboards and other large signs, are most commonly and effectively used to promote name identification.----------------------------------

Developing an imageWhat impression do you want to create with voters? You can communicate compassion, competence, responsibility, a willingness to serve, strong family values, etc. through both earned and paid media. However, display advertising techniques are strictly for name identification, not for image development.----------------------------------------

Developing issuesYou can identify issues and establish your position using paid and earned media. What issues are important to the voters in your area: education, transportation, government spending, taxes, crime? Frame the issue, and communicate your position.------------------------------------

Creating a contrastCommunicate the differences between you and your opponent using paid and earned media. What makes you better qualified to serve in office? What are your opponent’s weaknesses?--------------------------------------

Defending yourselfFend off attacks and misstatements from your opponent by using paid and earned media. Remember, a lot of people think that if they read it in the paper or hear it on the news, it must be the truth. Don’t let attacks go unanswered. Depending on the attack, the sooner you respond, the better. Newspaper, radio and television can enable you to respond quickly to a charge.

13 fire fighters from Haiti led by Chief Ardouin Zephirin arrived in Rockville for two weeks of fire and rescue training at Montgomery County Fire Rescue Training Academy http://www.rockvilleliving.com/blog/entries/2009_05_firefighters_from_haiti

Stanley Lucas and Richard R. Bowers, Jr, Chief of the Montgomery County (MD) Fire and Rescue Service (MCFRS