..... The company’s publisher partners currently offer over 35,000 individual Private Marketplace packages on its exchange. “We are constantly looking for new ways to expose the thousands of agencies, trading desks and advertisers using Bid Manager to premium publisher inventory,” said Roshan Khan, Senior Product Manager at Google. “Today’s announcement furthers this goal by making it even easier for our brands and agencies to access curated and sought after PMPs powered by Rubicon Project......

..... Marketers select the desired strategy, upload creative, and launch. It’s that simple, so says Google’s Roshan Khan, Senior Product Manager for Google DoubleClick. 2. Use Chatbots to give customers the speed and service they command The first wave of chatbots was deployed in 2016, consumers responded favorably and prompted other organizations to follow suit. .....