Playshift's Blog

YouTube has three top priorities: "mobile, mobile and mobile," according to its boss Susan Wojcicki. On Thursday, the longtime Google exec took the stage at VidCon at the Anaheim Convention Center in Anaheim, Calif. -- think Comic-Con for the digital video crowd -- to unveil a new look for YouTube's mobile site and apps . In place of the existing [...] Read more

Recent Stuff

So, you’re looking for a great piece of content to boost your online business. Have you heard about animated explainer videos? Do you know exactly what they are and how they work? Let us explain it for you: Explainer videos are short marketing videos that effectively tell your potential customers, in about 2 minutes, about your product or service. [...]

1. Increased Conversion Rates People are more likely to buy a product after having seen the video, this according to Internet Retailer. An example is Dropbox. Dropbox was banked on their 120-second explainer video which resulted in a10% increase in sign-ups. That’s right—the explainer video led to a 10% increase in conversions. That may not seem [...]

Based in Pretoria South Africa, Playshift studios are master in 2d animated explainer videos. We create professional, engaging and memoriable 2d explainer videos for your business in order to increase your conversion rate