Grist Magazine, Inc.

Mission:
Our mission is to publish environmental news and commentary, spiked with a sense of humor and designed to motivate readers to take action on behalf of the environment.Half of our core readers are in their 20s and 30s, an audience that too often has not engaged with environmental organizations. Grist's readers include the heads of many environmental organizations, leading environmental scientists, congressional staffers, educators, students, journalists, grassroots activists, and people around the world who care about conservation but don't necessarily identify themselves as environmentalists. Millions of individuals are exposed to our work. Target demographics:
fight against climate change Direct beneficiaries per year:
2 million reader per month become more informed about the environmental issues that impact the planet. Geographic areas served:
Seattle Programs:
daily environmental journalism, a strong fellowship program and in-depth reporting of environmental issues across the United States and the globe.

Community Reviews

I read Grist daily. It is smartly written, talks about issues that are relevant to me and the readers of my publication in the green building universe, and it reminds me to take action--even a little action--every single day. Highly recommend signing up.

I've personally experienced the results of this organization in...

my daily life. The issues they tackle urge people to take action. I have changed scores of habits as a result of their advice, including: became a vegetarian, eat locally, take a container for take-out at restaurants, tried green products, made my own household supplies, written in support/against government policies, support animal-rights groups, etc.

If I had to make changes to this organization, I would...

It's a nimble and funny organization and I like it how it is even if I don't agree with everything they write about.

Grist Magazine provides a synopsis of environmental news, useful information, political developments and DIY with refreshing wit and humor. I always look forward to the reading experience, which leaves me better informed and usually entertained as well.

By far the best and most useful, and most readable, synopsis of the most current and relevant environmental issues facing the planet, and a conduit for further information and learning. Simply indispensable for businesspeople with limited time to read stuff every day.

As a certified nutritionist, I find the artilcles in Grist refreshingly honest and timely. They have up to date articles on all of the topics that should concern todays consumers. It is tops on my list for information about the truth.

Grist is a great source of current information on all things environmental and communal. I use it in all my university classes. They cover big issues and those that fly under the radar. They are a leader in the field.

Grist's original articles are always informative and well-researched. The site also provides great links to other news organizations, allowing the reader to get a balanced look at the issues at hand. I depend on this website for information for my professional and personal understanding of environmental issues.

Grist is awesome. With little time on my hands, I turn to Grist Magazine to keep up to date on current environmental issues. Their articles and resouces help me gain more useful knowledge that help in both my professional and personal lives. It encourages me to do my part - I've written a few extra letters to politicians, gone more organic, and look harder at labels before I purchase. I also enjoy the humor - it makes these issues easier to bear. Thank you, Grist!

When was your last experience with this nonprofit?

I am an environmental toxicologist working to assess risk of contaminants to aquatic and terrestrial animals. The environmental information in Grist is timely and presents complicated scientific principles in a way that the public can understand.

While Grist presents information from a liberal perspective, authors advocate that their readers educate themselves. They convey the message that educated readers can make informed decisions about companies, groups, and causes to support to improve the environment.

They provide valuable services and are often ahead of other media reports. A good example was Umbra's presentation on commercial shampoos and natural alternatives. Since that video was posted by Grist, I have seen several articles about the marketing behind commercial shampoos and how they are not necessarily the best thing for your hair.