Start Small Business

Daycare Names – Naming Your Child Care Business

Setting out to chose a daycare name for your business is an important task. While naming your child care business you should look for one that provides a sense of security, while also being upbeat and fun. The name you select will be your brand so it’s important that you choose a name you will be proud to tell others about.

You want the name of your daycare to represent what it has to offer. In other words, it should be simple yet meaningful, professional, and if possible, inspiring.

The best daycare names are those that convey to parents you are providing a fun and educational environment for children. The name should be catchy and easy to remember. Bouncing ideas off your family,and friends is a good idea during this process.

Keep in mind that most potential clients will create their first impression based on the “feel” of your business name. Often, it’s the only piece of information they have about your daycare. It’s important that it conveys exactly what your daycare center is all about.

Be aware that choosing a name based on a location or geography can be very limiting. This is especially true if you’ve named your daycare after the street you live on. Moving to a new home or expanding your in-home daycare to a commercial location will become difficult. If you really want to name your business based on your location, be sure you’re going to be there for many years to come. If you’re not sure, choose a different name.

A lot of daycare owners use their name, such as Rachel’s Daycare. This is a great idea if you’re famous in your town for working with children. If you were once a beloved public school teacher now opening a daycare, this may be a great idea.

However, using your first or last name isn’t very meaningful if you’re not famous for working with children. The only message that it conveys is that you own a daycare. Yes, it’s simple. It’s also pretty generic.

Once you’ve found one you really like, make sure it’s not a name that is trademarked or in use. Your state business licensing department should have this information. You can also visit the US Government’s Patent and Trademark website.

Then be sure to ask your friends and family what your daycare name conveys to them. It may have a really fun upbeat sound to you but might have a negative connotation to others. Make sure to do a google check to see if their is any thing bad associated with the name.

If you have a specific focus in your daycare business, let that be part of your daycare name. You may also want to check to see if the website domain is available before you make your final decision.

Finally, make sure you really like the name. Once you have printed your business cards, letterhead, invoices, and signs, it will be difficult to change. Most importantly, as word of mouth travels, you’ll become known by your business name.