Integrating more technology to excise rote routines might seem like an even bigger burden than the current busywork, but it doesn’t need to be so hard—incorporating automation can be relatively painless while re-invigorating ops teams.

Using case studies from publishers and agencies, this webinar will focus on recognizable areas where automation can unclog workflows and how to smoothly integrate technology.

During this webinar, you will learn:

Workflow chokepoints where automation could be most effective;

How automation technology can speed up execution times;

Tricks for simplifying campaign setup and optimization; creative management; and reporting and reconciliation;

What to look for in an automation partner;

Effective plans for quick integrations of automation technology;

How to exhibit the cost-saving and revenue-driving benefits of automation.

Playbooks

While many mobile app publishers have struggled with monetization over the years, there are strong signs that the tide is turning and the mobile app channel has a lucrative future. However, the mobile ecosystem is chock full of bad actors looking to take advantage of legitimate publishers, advertisers, and users.…

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