Fuel

Branding and packaging designed for Fuel - a cafe & custom coffee shop located in Brighton MA, a neighborhood of Boston.

"Our goal for the design was to play off the name of the brand and create a concept that referenced the aesthetic of old motor oil cans. We sourced some super shiny, metallic bags to suggest what the material of those cans would have originally been made of.

We did 1& 2 color prints on self adhesive labels with the main logo mark and style of coffee. These were then applied to each bag individually. Not only did this save on cost but it gave the finished product a slightly more human, handmade quality which mirrors the small batch roasting process in which the coffee was made."