Ever play “kick the can” when you were a kid? Chasing friends around on warm summer nights? Maybe those memories make you smile.

Fast forward to the present. Did you know that many businesses play a similar game today? It’s called “kick it down the line” – except now the “can” is projects that involve writing.

Why? Because no one wants to do them.

Maybe it’s writing a blog, press release, web site content or social media update. These projects get moved from desk to desk and person to person. Eventually they land in the lap of someone who has no choice, and takes the assignment unwillingly and unhappily.

Given these circumstances, what will the quality of the writing be? And, more importantly, how will it represent your business or organization?

Here’s the solution: Let Lunar Communications help you. We specialize in all sorts of writing, whether for online use, publication or presentation before an audience. We actually enjoy writing. How weird is that?

Let’s face it: Many people aren’t comfortable with writing. They don’t know where to start. They don’t have time. Or maybe they just don’t want to do it, period.

So don’t make them. Your written materials are too important to be left to chance. After all, they help shape public perception of who you are. Instead, let Lunar Communications create them. We’ll gather the information, put it all together, and say what you want to say.

No, it’s not a game. But with Lunar Communications, there’s no reason to worry about who will do the writing. Then maybe you’ll have some time left over for fun, just like the old days.