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Is there any way to avoid direct links to prosperent.com?

Hello,

My question is about how to transfer visitors from publisher's site (A) to the merchant's site (B). From an SEO perspective, adding links to site A which links all point to site B is very bad... Google would penalize site A considering as a doorway site. Amazon API offers a way around this: building remote shopping cart. That means visitor on site A select products and let's say puts them to a javascript shopping cart which after 'checkout page' will eventually redirect to a shopping cart page on site B. That means no direct links from site A to site B, no penalty from Google, still everybody happy. I understand that prosperent works with more than one merchant so one shopping cart would not work... Nevertheless, consider this as an example. Any solution to the original problem, (namely direct links will discredit publisher sites) would make prosperent a very lucrative deal for publishers. I am saying this because I'd like to cut ties with Amazon and looking for a good enough solution for a long time, and I am not alone.

I really hope you could come up with a great idea... if there is already a solution which I overlooked please let me know...

I've never heard of, or seen anyone penalized as a doorway page for simply having affiliate links on their site. Even large sites like pricegrabber.com, nextag.com, pricewatch, fatwallet.com, bizrate, and thousands of others are essentially just affiliate links from site A to site B. The key in making your site stand out in the SERPS is simply to bring value to your users. These sites are successful because they have other content, and they have features that add value to the user experience.