The ‘Tutu Project' Raises Awarenes by Turning Heads

Bob Carey is the author and subject of the ‘Tutu Project.’ The ‘Tutu Project’ is an unorthodox and admirable mission to raise awareness and money to help fight Breast Cancer.

According to Carey, the ‘Tutu Project’ originally began as a joke in 2003. However, later that year his wife Linda was diagnosed with breast cancer. She beat the disease only to have it return a few months later; of this Bob Carey says, "I’ve been in awe of her power, her beauty and her spirit." Inspired by his wife, Carey decided that photographs of a himself wearing only a pink Tutu in places one would not usually expect a rotund, grown man to wear a Tutu was a good way to turn heads and raise awareness. He was right.