When the actors were rumbled, IKEA saw the funny side of it ("We see the humour in it and we approach our own marketing with a similar tongue-in-cheek humour," said a spokesperson at the time). And as cast member Whitney Avalon explained: "Once the press tipped off IKEA to what we were doing, filming later episodes got mighty interesting! We were told they had our character’s photos up in the security room. So that was fun."