108 years of Herman Miller in 108 seconds

To mark the launch of WHY, a new digital platform for Herman Miller furniture, creative agency Part of a Bigger Plan was assigned the task of answering -in just 108 seconds- the question of why Herman Miller has remained a design leader for over 108 years.

The result is this short animated film telling the story of the company's 108 years in 108 seconds. It features a beautifully slick animated timeline of the company's history and the designers it has worked with.

Before we decide what we do, and how to do it, our conversations about design always begin with the question “why?” It is in this spirit of inquiry that we are proud to introduce WHY, a new digital platform exploring the stories behind what we do at Herman Miller. (via WHY)