We're Here. We're Queer. We're Fab.

Menu

What started out as a complaint on Twitter about a flight delay turned into a massive shade-fest when Nathan Lorick, the director of evangelism for Southern Baptists of Texas Convention, questioned American Airlines’ use of the rainbow flag in its avatar.

Lorick initially tweeted about flight delays on American, which prompted the air carrier to reply back with an apology along with an assurance that he would be en route to his destination shortly. He followed up with an inquiry about “the rainbow colored image” on American’s profile photo. When the airline clarified that its Twitter avatar was in support of Pride month and the LGBT community, Lorick expressed his disappointment in “a poor choice from a company that certainly has many customers who do not agree with that lifestyle.” Although the tweets are no longer publicly viewable, the exchange was captured in screenshots.

American Airline’s response was simple and to the point.

There was no further reply from Lorick’s twitter account, but that doesn’t mean other users were at a loss for words. As is usually the case with these types of ignorant displays that take place on social media, people were more than happy to chime in with their own opinions regarding Mr. Lorick’s disappointment, which resulted in some very entertaining tweets.

The way American companies take PR seriously always sends sparks to my brain. It is like when they put up the vacancy, the basic requirement is ” must be able to give epic responses and throw shade when necessary”. Many companies are not really good but some like this one just take the cake. Lovely response, makes me proud of my background in PR.