Website Refresh: Oakland Floats

April 2, 2014

Spring is in the air, folks. And it’s never been a better time to have your site re-polished by our design team.

We’ve recently finished an exciting update for our client Oakland Floats to tighten up a number of bolts and screws that needed some friendly servicing and fine-tuning. Our combined efforts resulted in an improved user experience with more intuitive navigation, above the fold information and improved content layout. Let’s take a closer look at the areas we touched up to produce these desirable results.

Mobile Site

Our team created an all new mobile site for visitors to access on the go. We emphasized accessing information quickly while keeping the experience simple. Upon visiting, you’ll notice that all of the major content categories (such as pricing, bookings and contact information) are immediately available. Simultaneously, the site continues to uphold the appeal of its desktop version, providing a similar streamlined appearance to best present the Oakland Floats brand.

Search Engine Optimization (SEO)

Generally SEO is a moving target and never quite a perfect science. Razorfrog was able to optimize the on-site SEO elements of Oakland Floats to best compete with its competitors in the Bay Area. We carefully audited the previous site, identified weaknesses and strategically implemented solutions to maximize searchability and proper indexing. Our efforts are working to raise Oakland Floats to the top of the SERPs and connect with potential new customers.

Website Re-Design

Our designers strategically implemented a cleaner homepage (with call to action buttons), easier navigation hierarchy and more straight-forward approach to the client’s business information. More content is immediately accessible above-the-fold, and other areas which were considered redundant have been removed. You’ll notice that this site also has a more emphasized social media approach to hook into the network. Every small business can get a nice boost through their activity online and interactivity with clients.

Oakland Floats’ previous homepage:

Oakland Floats’ revised homepage:

Thanks for reading! If you’re interested in having us work on your website, feel free to contact us and we’ll get in touch with you.