The Social School Blog

Last week it was Instagram Stories’ 2nd birthday – hip hip, hooray! 🎉 While this funky feature has only been part of Instagram for the last 24 months, it has rapidly evolved from a simple photo and video sharing tool to a business marketing dreamboat, creating an overall experience that’s fun, refreshing, and personal. Let us tell you a little bit about why Instagram Stories is hella great for your small business.

People don’t engage with a brand per se, they engage with the voice – the people – behind the brand. So if viewing one of your social media posts incites the aforementioned reaction, check out these tips we’ve whipped together that’ll make your voice – and your brand – sing.

The way the Instagram algorithm is working at the moment means that you’ve only got a limited amount of time to capture the attention of your audience, before they’re prompted to move on and engage with other content. However, if you’re putting time and effort into creating each post you want that engagement, right?