Being a designer consists of blending of many genres and regulation; a good designer always take along the sectors in art of visuals, understanding the business behind it, marketing its design and the most important part- Understanding what the client wants. It is advisable for every designer, before making his designs it to understand his audience before he starts designing for the same.

What your client see, what your client wants and what your client needs are three different things, a designer should understand. When it comes to providing them with graphics; your audience should feel the aesthetics of it and then comes the “understand the needs of the audience” part. A perfect design comprises of visually pleasuring designs as well as the basic understanding of the psychology of your clients along with making an everlasting impression on them. It may sound all easy talking about understand the needs and minds of your clients but it’s a tough task- to put it on plate.

In the world of miscommunication, understanding the client does need a little bit of tricks and tact but you don’t need a doctorate degree to apply “the method of understanding “ in design.

Here, in the article you will read 5 principles that will guide you in understanding what you need when it comes to understanding the psychology of your clients.

1. Attractive and new visuals for more varied options and understanding

With beautiful and pleasing visuals one can give a varied horizon options, designer’s visuals always have an effective impact on the whole impression of the product. Designer’s art of visual is something that can influence on taking the overall decision of the product. Visuals and designs always help in making decisions when it comes to business and marketing. Visuals are just glances that can leave an impact for business. Creativity will never bloom under pressure and stress, designers’ are just as messy as their desk but very disciplined when it comes to following their heart over design. No matter, how geometrically correct your logo is- end result should always be natural and flexible.

2. “Too many” options or “Too less” less

Your client wants as many choices as left in the stock until they get what they were looking for. But more the option of your art, more time they will take to make a final decision, providing clients unnecessary extra choices not only occupies their mind but will down your experience in asking them your decisions. This is one of the most staple way for web design to dominate the number of designs you want for your clients, your design should speak about more clarity, more quality and less of quantity. Your design should speak the language of simplicity and not overburden them with the complexity of your design and mechanism behind it.

3. Design that markets well

This point is the mix-up of both the above points, your design should have a potential to survive and do well in the market scales. Designer’s visuals should highlight the product’s design and how impactful it will be in marketing the product outside.

4. Your design should communicate

It is important for a designer to cultivate a design that opens a forum of communication. The designs should not a conversation blocker but a medium to have an open conversation. A designer knows how shapes and corners can change a whole design. Your design should neither over power your client’s voice nor it should be so dim that doesn’t let the client understand.

5. Design is all about understanding

Design is always about people and their business, your first step is to design and create for them in an appealing way.

Arm Story

We believe, what sets us apart from all designers and design groups is our unshakeable faith in logo design as part of a larger business plan.