One Show Entertainment award finalists announced

Leo Burnett grabbed the most nominations of the five Canadian agencies in the running this year.

The One Club has announced five Canadian agencies as finalists for its One Show Entertainment awards, with Leo Burnett racking up four of the total eight nominated campaigns from Canada.

The Toronto-based agency is in the running for a Pencil in the Best Use of Social Media and the Best Brand Channel categories for its James Ready Spelling Bee campaign.

It also has two nominations in the Best Use of Social Media category for Procter & Gamble Mr. Clean’s “The Real Friend” on Facebook as well as for the brand’s “Dig it! Get it!” promotion.

Lowe Roche picked up an Events and Installations nomination for its Contagion bacteria billboard for Warner Brothers Pictures Canada.

For the Online Branded Entertainment – Short-form category, agency Hard Citizen has been nominated for its “Shit Girls Say” video.

TBWA\Toronto got a nod for its “Jeff’s Day” campaign for Accessible Media in the Television – Specials or one-time screening category.

And Doug & Serge picked up a Branded Entertainment – Short-form nomination for its “Charlie Bit My Finger – The Horror” video, created for the Canadian Film Centre.

The 4th annual One Show Entertainment awards received submissions from 35 countries this year, with the US having grabbed a whopping 112 nods, Australia in second with 15 nominations, and Canada received eight and Germany got six nods for its submissions.

Hosted by Morgan Spurlock (creator of Supersize Me and The Greatest Movie Ever Sold), the awards competition will take place at the Museum of Flying in Santa Monica, CA on June 13 where the Gold, Silver and Bronze winners will be announced.