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World AIDS Day has already done a lot to both raise awareness of AIDS and fund research for a cure, but it's about to end with a bang. Bank of America and the (RED) charity are hosting a surprise concert at 7:30PM Eastern tonight in Times Square -- and they're streaming the whole thing live on YouTube. The gig will see most of U2 play alongside Bruce Springsteen and Chris Martin (Bono is recovering from an accident), with Kanye West and Carrie Underwood adding to the star power. It's short notice, we know, but it's definitely worth tuning in if you want to see some of the biggest names in music play for a good cause... and no, this won't show up in your iTunes library afterwards.

New Yorkers passing through Times Square will see (whether they want to or not) the biggest, most expensive digital billboard (at least in the US) when it turns on this Tuesday night. The screen is big enough to run a whole block, from 45th to 46th Street along Broadway, and is made up of 24 million pixels. (To contrast, 4K TVs weigh in with around 8 million pixel, although the scale here is massively different.) Oh yeah, it's also eight stories high. According to the New York Times, the cost of this prime advertising real estate comes in at over $2.5 million for four weeks. Google, a company that has the means, will take over the big screen as the debut advertiser until 2015. But we can go bigger: LG's already using the world's biggest billboard in Saudi Arabia, which is 820 feet long.

The press is headed to Radio City Music Hall for Samsung's Galaxy S IV event in a few hours, but the company has also taken up consumer-focused presence in Times Square -- where rival LG is waiting. As shown in the pic, LG has refashioned its billboards (which it already occupied for 20 years before the new neighbor moved in below last year) to mock Samsung's "4" themed advertising, touting that the Optimus G is "here 4 you now", among other messages. They'd probably have a better chance of grabbing our attention if the upgradedOptimus G Pro were here 4 us instead, but that's not an option yet. Still, we have to appreciate a prank pulled off well enough that it even scores some screen time in a Samsung promo video (at :49 and 2:04) embedded after the break.

What would be a neat trick to round off a perfect holiday with friends, family, and -- if you're lucky -- some bargain-priced tech? How about getting your smug, contented face up on the screens in Times Square? Not got the big corporate budget? No worries, as Google's here to pick up the tab as part of a Chromebook promotion, and possibly make it happen for you. Submit a picture at the source link, along with a snappy "For... " caption, and you could find yourself, your mom, your cat, or football team up there for all to see. We were going to submit one of our own, but, well y'know, we're still wearing the t-shirt.

The green pigs have had their moment in the sun: it's time for the Angry Birds to come back. Rovio Mobile has posted a teaser of a collaboration between its frustrated avians and Star Wars that will get a grand reveal on October 8th at Toys R Us' Times Square location in New York City. No clear giveaways exist as to what's coming, although Rovio is promising animations, comics and other material in the weeks ahead -- we imagine it means more than a toy line, as unique as that can be. But does it mean an Angry Birds Space add-on that goes well beyond the Martian landscape, an entirely new game or something else altogether? We've asked the company for more details and will let you know if we're given more information. In the meantime, get ready for what's likely to be a geek culture explosion.

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angry birdsangry birds spaceAngryBirdsAngryBirdsSpacecollaborationgamingjedilucasfilmmobilemobile gamesmobile gamingMobileGamesMobileGamingnew york cityNewYorkCityroviorovio mobileRovioMobilestar warsStarWarsteasertie-intimes squareTimesSquaretoys r usToysRUsvideo gamevideo gamesVideoGameVideoGamesFri, 05 Oct 2012 11:04:00 -040021|20342787http://www.engadget.com/2012/04/07/nokia-lumia-900-launch-times-square-nicki-minaj/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
http://www.engadget.com/2012/04/07/nokia-lumia-900-launch-times-square-nicki-minaj/http://www.engadget.com/2012/04/07/nokia-lumia-900-launch-times-square-nicki-minaj/?utm_source=Feed_Classic&utm_medium=feed&utm_campaign=Engadget#commentsWe're still not exactly sure what Nicki Minaj has to do with Nokia's new Lumia 900, but the company put her at the center of its promotional efforts in a launch event Friday night that took over Times Square. Oh, you missed it? For just the visual effect of what went on, including CGI dancers on massive LED displays and coordinated effects on the tourist destination's many existing video boards (been there, done that) you can check out our gallery of pics from the event, or look below for the video. If you're all about the phones, Nokia is pushing its Windows Phone 7 flagship with new "the smartphone beta test is over" ads -- there's also one of those embedded after the break. So, is anyone concerned Nokia might not be doing enough to promote this new phone?

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3D911 GT3 R hybrid911Gt3RHybridalternative energyAlternativeEnergyEcoEco transportationEcoTransportationGEinhabitantInhabitatsWeekInGreenInhabitatWeekInGreenNasaPorchethisweekingreenTimes squareTimesSquareWaterstudioweekingreenSun, 25 Dec 2011 20:00:00 -050021|20134907http://www.engadget.com/2011/09/17/engadget-takes-over-times-square-courtesy-of-ts2-video/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
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Remember when we took over Times Square last month? Contrary to comments-based speculation, we didn't drop several years' salary to see our names and faces (and pets) up in lights. We were actually shooting a segment for the Engadget Show about a new service from Times Square2 (TS2). The NASDAQ / Thomson Reuters alliance is working to increase engagement on the giant electronic billboards it controls in one of the most heavily trafficked spots in the US. The organization has designed a free API for developers, making it possible to create applications for its giant ad spaces on the side of the Thomson Reuters and NASDAQ buildings, and it showed us some of the fruits of its labor in the video clip that you'll find after the break.

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advertisingapibillboardengadget showEngadgetShownasdaqnew yorknew york cityNewYorkNewYorkCitynycpomegranateshowsignsignagethe endgadget showTheEndgadgetShowthompson reutersThompsonReuterstimes squaretimes square2TimesSquareTimesSquare2videoSat, 17 Sep 2011 12:00:00 -040021|20045232http://www.engadget.com/2011/08/09/near-times-square-come-see-engadget-on-a-really-big-screen/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
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If you're on the island of Manhattan and are anywhere near Times Square, check out this lovely display of lights. For the next half-hour or so you'll be able to check out Engadget on one heck of a big screen, right above the NASDAQ sign. You won't even need those reading glasses! Wondering what this is all about? Check out the next Engadget Show, where all will be explained.

This week Inhabitat showcased several incredible examples of futuristic architecture, starting with an epic floating ark that houses a self-sustaining city at sea. We also saw a plan to harness carbon nanotubes to create the world's first space elevator, and we brought you an ingenious solar-powered shelter that harvests and purifies rainwater for drinking.

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arkBluebirdelectric buselectric vehicleelectric vehiclesElectricBusElectricVehicleElectricVehiclesfloating arkFloatingArkhappy new yearHappyNewYearinhabitatinhabitats week in greenInhabitatsWeekInGreenLEDLEDssolarsolar powerSolarPowerspace elevatorSpaceElevatorsupercarTimes SquareTimesSquareweek in greenWeekInGreenSun, 02 Jan 2011 22:00:00 -050021|19783841http://www.engadget.com/2010/05/25/atandt-making-times-square-tourists-even-more-annoying-with-free-w/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
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AT&T's master plan to relieve 3G data congestion in New York City? Give the crush of upward-facing tourists in Times Square free WiFi. AT&T will announce its first ever free outdoor WiFi hotspot later today located at the north central part of Times Square, near 7th Avenue between 45th and 47th Street. Qualifying AT&T customers with smartphones like the iPhone will automatically switch from 3G data to WiFi when in range. Great, just what Times Square needs: smartphone wielding pedestrians enticed by fast data to be even more oblivious to the pace of busy New Yorkers. If successful, AT&T will add WiFi hotspots to other high-traffic areas... and hopefully help push through tourist-lane legislation that could solve NYC's real congestion problems.

Hey, if you're in New York City and bored on New Year's Eve, well, maybe you feel like working? Duracell's set up its Smart Power Lab in the heart of Manhattan, along with several Power Rovers, which are stationery bikes that generate renewable energy when pedaled. You see where this is going, right? That energy is being stored up and harnessed by Duracell to power the ball we watch drop every year, which boasts about 9,500 LEDs. Fun times, if you're not averse to the freezing cold, the screaming crowds, the garbage, and the awful music. Or you could always do what we do, and stay home in your jammies watching Twin Peaks -- but it's really up to you. Either way, we're glad to see the ball is no longer powered by Dick Clark's rage. There's one more shot after the break.

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ball dropBallDropduracellenergynew years evenew york cityNewYearsEveNewYorkCitynyepowerpower generationPowerGenerationrenewable energyRenewableEnergytimes squareTimesSquareWed, 30 Dec 2009 11:32:00 -050021|19298114http://www.engadget.com/2009/09/24/the-engadget-show-hands-on-with-times-square/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
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In addition to our full length Engadget Show, we'll be doing short segments on a wide variety of topics which we're hoping will delight, inform, or at least entertain for a few, precious moments.

Ever wondered who makes the outrageous displays in Times Square? Now you'll know. Josh talks to Meric Adriansen from D3 LED, the man who designs and builds those massive structures, and goes behind the scenes to see the rigs from the other side. Want to get deep inside of the art and science behind the light pollution that is -- literally -- New York's most visible spot? Watch the video... and subscribe to the RSS / iTunes feed below (we're still waiting on Zune Marketplace approval).

Also, if you missed the premiere of the show with Palm CEO Jon Rubinstein, you can see it here.

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engadget showEngadgetShowengadgetshowcastfeaturedvideofeaturesMeric AdriansenMericAdriansenthe engadget showTheEngadgetShowtimes squareTimesSquarevideoThu, 24 Sep 2009 13:01:00 -040021|19172551http://www.engadget.com/2008/11/22/humongous-led-display-at-walgreens-in-times-square-gets-detailed/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
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For those who've found themselves strolling through Times Square the past few days, you've probably seen the absolutely impossible-to-miss LED display board that was just recently lit up. The folks over at DailyDOOH were able to go check out the official launch, and it also did us the favor of hosting up a few pictures and providing all the juicy details behind the monolithic board. It sits 15 feet off of the ground and rises some 340 feet into the air, and within the sign are 13 interconnected plasma screens showing off coordinated content. Check the read link for even more amazing specs / images.

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Remember that LED display board that was scheduled to be lit up at Walgreens in Times Square? You know, that 17,000-square foot one touting 12 million LEDs? Sure you do. The board, which was designed by D3 LED, was finally activated in the heart of New York City, and its creators are asserting that it's one of the most complex in existence. If you're wondering if this is worth a trip up (along with having a peek at the giant tree in Rockefeller Center), you might want to hit the read link first, but you should probably understand that almost nothing in NYC can hold a candle in terms of magnitude to downtown Dubai.

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lednew yorkNewYorknysigntimes squareTimesSquareFri, 21 Nov 2008 06:44:00 -050021|1378839http://www.engadget.com/2008/07/15/toshiba-lights-up-massive-led-hdtv-in-times-square/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
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Next time you take a stroll through Times Square, look up, as Toshiba's posted a brand new high definition display at the top of One Times Square Building. The 51.2-foot by 52.5-foot consists of 1280x1248 LEDs controlled by Toshiba's Technovirtual pixel-sharing technology to create "virtual pixels". Whether or not we can figure out how that works, the LEDs display over one billion colors and help cut power consumption, so the display isn't just better looking than the one it replaces but also more energy efficient. We've seen LEDs in othervideo boards before, but Toshiba claims it's the first to offer modular HDTV screens to the outdoor rental market, and starting today they've got the best product placement possible.

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hdtvlednew yorkNewYorknycoutdoor displayOutdoorDisplaytechnovirtualtimes squareTimesSquareTue, 15 Jul 2008 21:06:00 -040021|1257143http://www.engadget.com/2008/07/15/toshiba-lights-up-massive-led-hdtv-in-times-square/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
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Next time you take a stroll through Times Square, look up, as Toshiba's posted a brand new high definition display at the top of One Times Square Building. The 51.2-foot by 52.5-foot consists of 1280x1248 LEDs controlled by Toshiba's Technovirtual pixel-sharing technology to create "virtual pixels". Whether or not we can figure out how that works, the LEDs display over one billion colors and help cut power consumption, so the display isn't just better looking than the one it replaces but also more energy efficient. We've seen LEDs in othervideo boards before, but Toshiba claims it's the first to offer modular HDTV screens to the outdoor rental market, and starting today they've got the best product placement possible.

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hdlednew yorkNewYorknycoutdoor displayOutdoorDisplaytechnovirtualtimes squareTimesSquaretoshibaTue, 15 Jul 2008 21:06:00 -040021|1257028http://www.engadget.com/2008/07/03/ricoh-erecting-47-x-126-foot-solar-and-wind-powered-billboard-in/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
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Ever walk through Times Square and wonder how much electricity all those flashy billboards are soaking up? No? Well, Ricoh has, and now they're doing something about it. Ricoh Company Ltd. of Tokyo is erecting a 47 x 126-foot billboard at Seventh Avenue and 42nd Street that will be completely powered by the sun and wind. Fueled by 45 solar panels and four wind turbines, the billboard won't even need a backup electric generator. On days that the sun and wind aren't enough to power it, it will simply go dark. In the end, the billboard is said to reduce carbon dioxide usage by 18 tons a year. The billboard will go live in December, or just in time for the sun to go dark.

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billboardsricohsolarsolar energysolar powersolar-powersolar-poweredSolarEnergySolarPowertimes squareTimesSquarewind energywind powerwind turbinewind turbinesWindEnergyWindPowerWindTurbineWindTurbinesThu, 03 Jul 2008 13:28:00 -040021|1245016http://www.engadget.com/2008/06/05/walgreens-to-erect-largest-sign-in-times-square-use-just-12-mil/?utm_medium=feed&utm_source=Feed_Classic&utm_campaign=Engadget&ncid=rss_semi
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You know that impossible-to-miss NASDAQ sign on Broadway at 43rd Street in New York City? Yeah, the one that's 11,000-square feet in size. The Walgreen Company has set out to make that look like child's play, as it aims to erect a 250,000-pound sign at a three-level emporium in Times Square. Said display will reportedly be used to "raise [the drugstore's] visibility in New York," while doubling as a "focal point for it nationally." This beast will be covered in 12 million LEDs -- 17,000 square feet of them, to be exact -- and you can only imagine the hardware that will be required behind the scenes to keep this thing up and running. If you just can't wait until next fall to peep this in person, head southward to the read link and dig in.