WaterDrop often highlights some of the negative water news going on throughout the world, and this is because in general, most events paint a fairly bleak outlook on the state of water. Droughts, sanitation, pollution, and countless other issues are beginning to break through mainstream media.

But what about the other side of things? What are people and companies doing to make a difference?

GE Goes Blue with a Purification Plant in China

With the latest greenification trends sweeping business and politics, it is sometimes difficult to take companies seriously when their “green” initiatives seem to be aimed at creating an image boost rather than tangible results. But this is not always the case.

General Electric, the giant corporation with businesses ranging from manufacturing jet engines to commercial lending, started up it’s ‘Ecomagination‘ program 3 years ago, and has made significant inroads to being a more sustainable company. Recently, GE has shifted it’s attention on water. It aims to cut its water usage 20 percent by 2012, a move that should reduce its annual operating costs by $15 million to $20 million. Lorraine Bolsinger, vice president of Ecomagination, said in a recent interview to Reuters, “There is going to be a price on water that is going to reflect its scarcity, and today it doesn’t.

Global company Coca-Cola also has saved over 18.6% of its water usage since 2003.

But what about smaller local companies? Is there anything they can do?

Being a water sustainable company can be as simple as adding toilet bags to company toilets, or low flow aerators for taps. If you are business or an individual that has taken water saving intitives, WaterDrop would love to hear from you. Please send us your information as well as your story and we will profile you in an upcoming post.