Approachable

Multifaceted

Need a website? We love building them. Need help with social media? We do that too. Need an app? We’ll make you one. Design? Yup. We do all the things.

Crafted

We love crafting code. We’re not outsourcing your work overseas. We prefer not to use templates. We hand craft your work right here in the Arts District of Downtown Los Angeles. You might call it “artisanal” code (we would, but we don’t want to sound like d-bags).

Progressive

We believe in having an opinion and taking a stand. We believe our work can do social good. We believe in finding better ways to do things. We believe in the people and companies we choose to work with.

WE ARE NOT:

Mass-market

We’re not one size fits all. We’re not the dollar menu. We’re not everyone’s cup of tea. We’re “that guy”.

Big

We are not big. We’ve come from big. We know big. We’re small by design.

Ordinary

We’re not ordinary. We’re not everyday. We’re not a slice of life. We’re a slice of cake.

Advancement Project is a next generation, multiracial civil rights organization. They champion the struggle for greater equity and opportunity for all, fostering upward mobility in communities most impacted by economic and racial injustice, by using data-driven policy solutions, creating innovative tools and working alongside communities to ignite social transformation!

Civil rights activists, not security experts.

Advancement Project came to Code Rodeo in the wake of Drupalgeddon, the vulnerability that compromised millions of Drupal websites in November 2014. They were a civil rights organisation, not security experts, and concerns over the security of their website were getting in the way of their real work – championing economic and racial equality.

Greater usability leads to greater equity and opportunity for all.

In discussing possible solutions, we found that their Drupal website was not meeting the organization’s needs. Staff found the CMS unintuitive and were consequently not updating the site, which had also not seen a design update in many years. If we had to address their Drupalgeddon issues, we saw it as an opportunity to redesign the site, restructure their information architecture to improve the site’s usability, implement a responsive design for mobile optimization, and to migrate to a WordPress platform to make it easier for staff to maintain and update the site. A new design with a brighter color palette invited users to the site and made it feel less institutional, and now reflects the organization’s outlook of hope and optimism.

Helping our clients help others.

Advancement Project now has a website they find easy to use and that has given them greater control over their content. That content is now easier to find, navigate and read, improving access to the communities they serve.