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University of Southern California
SUMMER # TROJAN
VOL. XIX_ _LOS ANGELES, CALIFORNIA, TUESDAY, JULY 16, 1968 NO. 8
Med School to Acquire $25,000
The School of Medicine has been awarded a $25,000 grant from the Richard King Mellon Charitable Trusts of Pittsburgh to expand and strengthen its medical teaching.
The funds, payable over a five-year period, will be allocated for salaries in the interest of attracting promising young physicians to the School’s faculty as fulltime teachers, particularly in the basic sciences.
In announcing the award, the Mellon Board of Trustees referred to one of the most serious problems in medical schools today—“the need for money with which to pay adequate salaries for competent teachers on permanent faculty staffs.”
The School of Medicine has 370 fulltime faculty members in a total faculty of 2,155 teachers and investigators.
“The grant for additional fulltime faculty comes at a propitious time in the School’s development, when we are planning to increase class sizes to 96 medical students,” Dr. Roger Ege-berg, dean, said. “Our faculty also has the responsibility for training approximately 400 interns and residents at the Los Angeles County-USC Medical Center, as well as at other USC-
affiliated hospitals in the Los Angeles area.”
Dr. Egeberg noted that while the medical school relies heavily on its clinical faculty for teaching, the demands of private practice make it impossible for these physicians to devote the time required for supervision and for the personal faculty-student relationships which are an integral part of the teaching program at USC.
“We share with other medical schools the need to attract qualified men and women to fulltime careers in academic medicine, and are appreciative of the opportunity afforded us through this grant to maintain and improve our faculty,” he said.
USC is one of 30 private medical schools in the nation to receive such a grant. The Mellon Charitable Trusts, which allocated a total of $10 million, based its selection on need, demonstrated excellence, and location. Five medical consultants aided in the selection.
More than $57 million have been contributed to medicine through grants and gifts by Lieutenant General and Mrs. Richard King Mellon since 1945, including $6,350,000 given for medical school faculty salaries during 1963-67. General Mellon is a Pittsburgh financier.
Campaign Worker To Speak
Paul M. Newman, vice-president of Datamatics, Inc., will be the guest speaker on “The New Politics”: Functions, Techniques, and Implications.” He will lecture tomorrow in 156 Von KleinSmid Center at 1:15 p.m.
Newman has had campaign experience in four elections. In 1966 he worked on the Ronald Reagan Gubernatorial Campaign and in
1966, he helped Donald W. Riegle, Jr., in the Michigan 7th Congressional District.
Last year, Newman was active in the Lloyd Allen Mayorality Campaign in South Bend, Indiana.
This year Newman worked on the Donald W. Riegle, Jr reelection campaign.
Newman’s academic experience started when he became a graduate assistant in 1961 at the State University of Iowa. In 1964, he served as assistant professor for one year at UCSB. Since 1965, he is assistant professor at California State Polytechnic College. At the present time, he is on academic leave of absence.
Newman was president of his graduate class a" San Fernando Valley State College. He was also president of Pi Kappa Delta, forensics honorary fraternity.
He was also awarded the San Fernando Valley State College Alumni Association “B rav o’* Award.
Newman received his B.A. from San Fernando Valley State College in 1960 and his M.A. in 1961. He was involved in doctoral studies at the State University of Iowa from 1961-1965.
Photo by Harry McHugh
THE SUMMER LOOK A time for romance, fun, and books
RINGING IN NEW
Telecom Emphasizes Society, Not Studio
By JIM RUTLEDGE
The announcement that satirist Stan Freberg will join the staff of the Department of Telecommunications this fall to teach broadcast advertising reflects only a small part of the reexamination and re evaluation that department is currently conducting. Besides increasing its teaching staff over 100%, the department plans to revise its curriculum almost completely.
These changes resul **om a departmental study led by Dr. Edward W. Borgers, chairman of the Department of Telecommunications. Dr. Borgers said in an interview that to maintain his department’s reputation as the leader in broadcast education in the nation’s number one center of broadcasting, the department must update, upgrade, and revise its curriculum, as well as continue to make efforts to attract more professionally qualified teachers.
“A revised curriculum — one which reflects new approaches to education for broadcasting — will better reflect the changing face and sound of broadcasting, and will better prepare USC’s prospective
broadcasters for careers in the industry,” Dr. Borgers said. He plans to use industry professionals as lecturers to teach courses relating to their specialties.
“The departmental facelifting will take place in two stages,” Dr. Borgers said. “The first consists of making major additions to the teaching staff. This is largely accomplished; five new teachers are scheduled for classes beginning in the fall.”
Their backgrounds range from Anaheim to Madison Avenue. All are experienced in one or more facets of broadcasting. One is a motion picture executive, another was on the ABC television news staff. One is a major voice in modern advertising.
The USC catalogue for Fall 1968/Spring 1969 lists five new staff members:
Michael Sommer, Ph.D., was once a writer for television’s Paul Coates. He is a winner of the CBS Radio and Television Public Affairs scholarship, and has been with the ABC news department. He is currently at California State College at Fullerton.
Charles Callaci is currently on the staff
of KCET, Channel 28. He was formerly Production Director of the Anaheim school system.
Howard Rodman, is now at Universal City Studios. Dr. Borgers calls him “one of the major television and film writers of our time.”
Marshall C. Kizziah, has taught broadcast journalism for several years, in the journalism department.
Stan Freberg, is one of broadcasting’s best known and most successful satirists. He is also an eminently successful advertising executive. Besides going on record to present the United States of America, he made household words of Butternut Coffee, Chung King Chow Mein, and — more recently — Pacific Southwest Airlines (PSA).
The second stage of the department’s plan is to institute a completely revised curriculum, Dr. Borgers said. Preliminary steps have been taken. The department’s proposal to revise its curriculum was presented to the chairman of the curriculum committee, Dean Neil D. Warren, dean of the College of Letters. Arts, and Science, late last Spring.
Dr. Borgers hopes to have the plan substantially approved by fall. Whether committee approval can be obtained so soon is problematical, however, because the committee does not normally meet during the summer months, he said. The tentative schedule calls for the introduction of the revised curriculum in September 1969.
Dr. Borger’s plans even include a new name for the department he heads. He would like to drop the “s” in “Telecommunications,” making the department's name the Department of Telecommunication. “There is some ambiguity with the word telecommunications,” he said, “as it sometimes suggests the purely engineering aspects of the larger subject of electronic communication. Since the department’s aim is to train comniuicators
— not engineers the proposed name will reflect the department’s true purpose better than the existing one.
“The curriculum offered by the department must answer, or prepare its graduates to answer, four major questions,” Dr. Borgers said.
“First, what are the best functions (Continued on Page Two)

University of Southern California
SUMMER # TROJAN
VOL. XIX_ _LOS ANGELES, CALIFORNIA, TUESDAY, JULY 16, 1968 NO. 8
Med School to Acquire $25,000
The School of Medicine has been awarded a $25,000 grant from the Richard King Mellon Charitable Trusts of Pittsburgh to expand and strengthen its medical teaching.
The funds, payable over a five-year period, will be allocated for salaries in the interest of attracting promising young physicians to the School’s faculty as fulltime teachers, particularly in the basic sciences.
In announcing the award, the Mellon Board of Trustees referred to one of the most serious problems in medical schools today—“the need for money with which to pay adequate salaries for competent teachers on permanent faculty staffs.”
The School of Medicine has 370 fulltime faculty members in a total faculty of 2,155 teachers and investigators.
“The grant for additional fulltime faculty comes at a propitious time in the School’s development, when we are planning to increase class sizes to 96 medical students,” Dr. Roger Ege-berg, dean, said. “Our faculty also has the responsibility for training approximately 400 interns and residents at the Los Angeles County-USC Medical Center, as well as at other USC-
affiliated hospitals in the Los Angeles area.”
Dr. Egeberg noted that while the medical school relies heavily on its clinical faculty for teaching, the demands of private practice make it impossible for these physicians to devote the time required for supervision and for the personal faculty-student relationships which are an integral part of the teaching program at USC.
“We share with other medical schools the need to attract qualified men and women to fulltime careers in academic medicine, and are appreciative of the opportunity afforded us through this grant to maintain and improve our faculty,” he said.
USC is one of 30 private medical schools in the nation to receive such a grant. The Mellon Charitable Trusts, which allocated a total of $10 million, based its selection on need, demonstrated excellence, and location. Five medical consultants aided in the selection.
More than $57 million have been contributed to medicine through grants and gifts by Lieutenant General and Mrs. Richard King Mellon since 1945, including $6,350,000 given for medical school faculty salaries during 1963-67. General Mellon is a Pittsburgh financier.
Campaign Worker To Speak
Paul M. Newman, vice-president of Datamatics, Inc., will be the guest speaker on “The New Politics”: Functions, Techniques, and Implications.” He will lecture tomorrow in 156 Von KleinSmid Center at 1:15 p.m.
Newman has had campaign experience in four elections. In 1966 he worked on the Ronald Reagan Gubernatorial Campaign and in
1966, he helped Donald W. Riegle, Jr., in the Michigan 7th Congressional District.
Last year, Newman was active in the Lloyd Allen Mayorality Campaign in South Bend, Indiana.
This year Newman worked on the Donald W. Riegle, Jr reelection campaign.
Newman’s academic experience started when he became a graduate assistant in 1961 at the State University of Iowa. In 1964, he served as assistant professor for one year at UCSB. Since 1965, he is assistant professor at California State Polytechnic College. At the present time, he is on academic leave of absence.
Newman was president of his graduate class a" San Fernando Valley State College. He was also president of Pi Kappa Delta, forensics honorary fraternity.
He was also awarded the San Fernando Valley State College Alumni Association “B rav o’* Award.
Newman received his B.A. from San Fernando Valley State College in 1960 and his M.A. in 1961. He was involved in doctoral studies at the State University of Iowa from 1961-1965.
Photo by Harry McHugh
THE SUMMER LOOK A time for romance, fun, and books
RINGING IN NEW
Telecom Emphasizes Society, Not Studio
By JIM RUTLEDGE
The announcement that satirist Stan Freberg will join the staff of the Department of Telecommunications this fall to teach broadcast advertising reflects only a small part of the reexamination and re evaluation that department is currently conducting. Besides increasing its teaching staff over 100%, the department plans to revise its curriculum almost completely.
These changes resul **om a departmental study led by Dr. Edward W. Borgers, chairman of the Department of Telecommunications. Dr. Borgers said in an interview that to maintain his department’s reputation as the leader in broadcast education in the nation’s number one center of broadcasting, the department must update, upgrade, and revise its curriculum, as well as continue to make efforts to attract more professionally qualified teachers.
“A revised curriculum — one which reflects new approaches to education for broadcasting — will better reflect the changing face and sound of broadcasting, and will better prepare USC’s prospective
broadcasters for careers in the industry,” Dr. Borgers said. He plans to use industry professionals as lecturers to teach courses relating to their specialties.
“The departmental facelifting will take place in two stages,” Dr. Borgers said. “The first consists of making major additions to the teaching staff. This is largely accomplished; five new teachers are scheduled for classes beginning in the fall.”
Their backgrounds range from Anaheim to Madison Avenue. All are experienced in one or more facets of broadcasting. One is a motion picture executive, another was on the ABC television news staff. One is a major voice in modern advertising.
The USC catalogue for Fall 1968/Spring 1969 lists five new staff members:
Michael Sommer, Ph.D., was once a writer for television’s Paul Coates. He is a winner of the CBS Radio and Television Public Affairs scholarship, and has been with the ABC news department. He is currently at California State College at Fullerton.
Charles Callaci is currently on the staff
of KCET, Channel 28. He was formerly Production Director of the Anaheim school system.
Howard Rodman, is now at Universal City Studios. Dr. Borgers calls him “one of the major television and film writers of our time.”
Marshall C. Kizziah, has taught broadcast journalism for several years, in the journalism department.
Stan Freberg, is one of broadcasting’s best known and most successful satirists. He is also an eminently successful advertising executive. Besides going on record to present the United States of America, he made household words of Butternut Coffee, Chung King Chow Mein, and — more recently — Pacific Southwest Airlines (PSA).
The second stage of the department’s plan is to institute a completely revised curriculum, Dr. Borgers said. Preliminary steps have been taken. The department’s proposal to revise its curriculum was presented to the chairman of the curriculum committee, Dean Neil D. Warren, dean of the College of Letters. Arts, and Science, late last Spring.
Dr. Borgers hopes to have the plan substantially approved by fall. Whether committee approval can be obtained so soon is problematical, however, because the committee does not normally meet during the summer months, he said. The tentative schedule calls for the introduction of the revised curriculum in September 1969.
Dr. Borger’s plans even include a new name for the department he heads. He would like to drop the “s” in “Telecommunications,” making the department's name the Department of Telecommunication. “There is some ambiguity with the word telecommunications,” he said, “as it sometimes suggests the purely engineering aspects of the larger subject of electronic communication. Since the department’s aim is to train comniuicators
— not engineers the proposed name will reflect the department’s true purpose better than the existing one.
“The curriculum offered by the department must answer, or prepare its graduates to answer, four major questions,” Dr. Borgers said.
“First, what are the best functions (Continued on Page Two)