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Why Is It So Easy To Hire You?

Every so often I will point out things I think are worth reading for people interested in law firm marketing. This week I came across a post by Seth Godin on open buying and open selling. Seth is talking about the ease of getting something and its true value to the end user. This is a concept that is near and dear to me. If something is easy to get, how much could it be worth?

Let’s say you need to see a heart surgeon. It’s not an emergency but your doctor has detected an irregular heartbeat. The doctor doesn’t give you a referral (he doesn’t believe in them). So you are forced to find a heart surgeon on your own.

You go to the Internet and you call the heart surgeon who comes up on top in a Google search. You call the office at 9AM and get an appointment for 11AM. After a FREE consultation, you shake the doctor’s hand and he agrees to operate on you at 1PM.

What do you think? Is that guy most likely a good doctor or a bad doctor?

I know that sounds ludicrous but that’s what happens with many lawyers.

You can pick up the phone at 9AM, make an appointment for today at 11, go to the office for a FREE consultation and have an attorney retained by 1PM.

And the attorneys who operate this way wonder why they have so many clients who shop around.

It is not easy to hire a good lawyer. Good lawyers are selective in the clients they accept. Good lawyers are always busy…too busy to handle same day appointments or walk-ins…too busy to offer FREE consultations.

If you want quality clients you need to have a process in place to select them. If you want clients to listen to your advice they must perceive it as valuable. Law firm marketing helps influence that perception but commonsense must also have a role.

How Smart Lawyers Make a Great Living AND Get Home for Dinner br> OnTimeEVERY NIGHT!

“I thought I knew all about running my practice and generating work but, I have to admit, I learned a bunch from Dave Lorenzo.

I’ll admit it, I made the same mistake most attorneys make about new business. I assumed doing a great job for my existing clients was enough to guarantee new business.

Yes, you have to do a great job for your clients. However, that does not guarantee new business. Dave helped me put in place simple and effective tools to reach out to new clients and maintain a healthy relationship with past clients.

“There are only a handful of legal marketing experts that I think are truly superb at what they do. One of them is Dave Lorenzo, the author of the Rainmaker blog. I’m proud to say that I receive all of Dave’s e-mails discussing tips and advice that lawyers should be doing on a regular basis. He gives real-life practice advice that lawyers can implement immediately in their practice. I only wish I had learned about him years ago when I went out on my own.

I am a New York medical malpractice and personal injury trial lawyer for over 21 years and Dave clearly “gets it” and understands legal marketing. I am also the Founder of the Lawyers Video Studio and a avid student of lawyer marketing. Dave’s marketing tips are right on target.

Any lawyer looking to improve their marketing should look no further than Dave Lorenzo.”

Gerry Oginski, Esq.
The Law Office Of Gerald Oginski, LLC
Great Neck, NY

“Dave Lorenzo is one of those people who know how to tap into an individual’s ultimate career and personal potential and unlock the life force that is necessary to manifest the drive and desire inside of everyone to achieve their full calling.

I highly recommend David’s attorney marketing services if like me, you seek to work to live, instead of living to work.”

“David V. Lorenzo author and founder of Rainmaker Lawyer, is the “Real Thing.”

David has the Ideas, Concepts and Drive to help a lawyer or law firm grow their business.

He knows what it takes and is willing to help those who want to grow. David is well educated and experienced and a pleasure to work with. David can become a part of the fabric and integrity of your law firm and give you the techniques and methods for marketing for lawyers, that have taken years to learn and perfect.”

“Dave has an excellent understanding of what makes businesses succeed and recognizes the importance of a good work/life balance.

I highly recommend Mr. Lorenzo’s services for any attorney that wants to understand better the wealth potential of their own practice, as well as increase the amount of time doing and living the way that we all want to. When teaching you how to rain make, Dave’s Rainmaker legal marketing will not just help you make the rain fall; he’ll make it pour.”

“David Lorenzo has successfully transferred the skills he acquired during a brilliant career in business consulting to the legal profession. The lawyers in the room who had already been coached by David Lorenzo stood out from the crowd for their business vision, practice satisfaction and a solid law firm marketing plan.”

As you already knew, and as I learned, what separates you from any other such service is the time you spend to learn and understand the attorney’s practice you are working with AND to explore the goals and objectives of the attorneys involved. This two prong approach allows for you to develop a unique plan for lawyers marketing their services.

For those who love the practice of law, it is a real relief to have someone who loves to assist in the promotion of that work. Thanks for deciding to create Rainmaker Lawyer Consulting and as corny as it sounds, I know I am blessed by your having entered my life, both professionally and personally.

“No matter what Dave is charging these days he is worth every penny. He will help you make a great living and live a great life.

He regularly transforms underperforming law firms into rainmaking powerhouses.

If you want direct interaction action with a law firm marketing and strategy expert who helps attorneys marketing their practices grow revenue fast, there is only one thing you can do…call Dave Lorenzo right now.”

“As a criminal defense attorney, I am used to fighting against overwhelming odds. It’s a tough job. I face difficult challenges on a daily basis. But the truth is, none of those challenges are as tough as starting a law firm and finding clients. Law school prepares you for many things but marketing certainly isn’t one of them.

That’s where Dave Lorenzo and Rainmaker Lawyer Consulting come in. Dave helps me refine my law firm marketing plan, execute the strategy and measure the results. The guidance, expertise and support I receive from him are invaluable.

If you love the law and you want to build a firm that suits your lifestyle, I highly recommend working with Rainmaker Lawyer Consulting. Listen to Dave and follow his system. Making more money is good, but having a law firm designed around my life is even better.”

David Edelstein, Esq.
Law Offices of David M. Edelstein, P.A.
Miami, FL

Rainmaker Lawyer Consulting is a business strategy firm that specializes in law firm marketing, attorney marketing, marketing for lawyers, and legal marketing strategy. If you have read this far down on this website you are obviously searching for something. Call us and we will help you find it. 305.692.5531