Market Overview:Fast food as defined by English dictionary is cooked food sold in snack bars and restaurants as a quick meal or to be taken away. Fast food is any food that can be prepared and sold within a short span of time. Thus, fast food industry is composed of all those food outlets that serve preheated or precooked food. Fast food market is the sale of eatables (food and drinks) for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere. According to Research and Markets Report, the global fast food market has generated revenue of $252.9 billion in 2011, with a compound annual growth rate (CAGR) of 5.2% between 2007 and 2011.

Broadly, the market can be broken down into 4 major segments as follows: 1. QSR: Quick Service Restaurants provide full meal without any table service. 2. Takeaways: Consumers take the food off from these outlets to consume. 3. Mobile and street vendors: Individual mobile stalls and vans that provide freshly prepared food items for immediate consumption. 4. Leisure locations: Here, food and beverages are served for immediate consumption in the premises within leisure outlets like Malls, Theatres etc. Proportion of menu items offered by food category for twelve restaurants (top 10 restaurants plus Domino’s and Dairy Queen): A total of 2,781 menu items evaluated from twelve top restaurants represent the following data

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"Billions served." indeed. McDonald's is the world's #1 fast-food company by sales, with more than 30,000 of its flagship restaurants serving burgers and fries in more than 100 countries” . Today, “McDonald's operates over 31,000 restaurants worldwide, employing more than 1.5 million people.” In terms of countries, it operates in more than 119 countries on six continents. 70% of the locations are run by...

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Introduction
Fastfood is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fastfood, typically the term refers to food sold in a...