Thursday, May 14. 2009

What are you doing on Friday night? If you don’t have other plans, you can tune in to a live broadcast of the public launch of Wolfram Alpha, the much-hyped search engine that we reviewed last week. The company will be live broadcasting its launch starting at 8pm ET using video streaming service Justin.tv.

Although we’re not yet convinced that Wolfram Alpha is going to be the search company to finally challenge Google, this launch strategy is a smart one – if all goes well. With Justin.tv’s integration of Twitter, Facebook, and MySpace into the chat window that accompanies each video, the launch stands to gain a tremendous amount of buzz across social media sites.

The Wolfram Alpha team tries to manage expectations in a blog post about the event, writing, “We can’t guarantee that everything will go smoothly. Indeed, we fully expect to encounter unanticipated situations along the way. We hope that you’ll find it interesting to join us as we work through these in real time. Perhaps you’ll even have some advice to share.” Once the webcast is completed, the company expects to push what it calls a computation knowledge engine out to everyone “within an hour or two.”

While Wolfram Alpha is patting their own back a bit for their very public launch (“we’ve been rather surprised that we haven’t been able to find even a single publicly available record of the commissioning of any large website at all,” they write), other companies hoping to duplicate this strategy should note that the search engine is one of the most hyped new products this year, so attracting tons of viewers to your own webcast launch might not be so easy (assuming Wolfram Alpha’s assumption is right and people will watch a website launch on a Friday night).

In any event, Wolfram Alpha is near, and the reaction from real users will be exciting to watch given all the pre-launch hype.

fabric | rblg

This blog is the survey website of fabric | ch - studio for architecture, interaction and research.

We curate and reblog articles, researches, writings, exhibitions and projects that we notice and find interesting during our everyday practice and readings.

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