Instagram Starts Testing Canvas Ads Within Stories Feed

According to an Instagram spokesperson: “We are beginning to test an integration of Canvas with ads in Instagram Stories. Since the launch of ads in stories, we’ve been focused on delivering business value to advertisers and Canvas offers a seamless extension of the full-screen immersive experience, helping marketers tell compelling brand and product stories.”

Canvas campaigns look more like apps than ads. They can contain videos, panoramic photos, and carousels.

Study: Up to 30% of Google First and Second Page Results Don’t Get Clicks

According to a new study from Internet Marketing Ninjas, more than 30% of Page 1 and Page 2 search results don’t get any clicks.

The study also claims that the click-through-rate (CTR) for the first result is just over 21%.

Unsurprisingly, the numbers drop noticeably for lower results. The CTR for the second and third positions is 10% and 7.5%, respectively.

Internet Marketing Ninjas blames the low CTRs on “the Knowledge Box, the other Rich Card formats, all of the various carousels and blended universal result types, and of course the expanded 4 pack of Paid Ads.”

Google Rolls out Support for AMP Landing Pages in AdWords Search Campaigns

Google launched the beta program for the new feature last May. The results have been promising:

Wego.com, a travel marketplace serving the Middle East and Asia Pacific markets, reports seeing a 95 percent jump in partner conversion rates and a 31 percent drop in bounce rates from AMP landing pages. French organic retailer Greenweez saw an 80 percent increase in mobile conversion rate and 66 percent lower CPA on mobile from AMP traffic between January and March 2017.

As of now, the feature only works for text ads.

Google Adds AMPlified Pages to Featured Snippets

Speaking of AMP, Google will now allow AMPlified pages to earn the much-coveted Position 0 in the search engine results pages (SERPs).

Position 0, or the Featured Snippet spot, is the result that appears at the very top of the results list on Page 1. It displays a segment of the content in addition to a title and description.

Although this is great news if you’ve got high-quality content in AMP format, Google still says that AMP is not a ranking factor.

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John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and the number 698 fastest growing company in the USA in the 2017 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry. In 2017, he was the recipient of the Search Engine Land "Search Marketer of the Year" award. Ignite Visibility crafts custom digital marketing strategies for clients, including services in SEO, social media, paid media, email marketing, Amazon and more.