April 2016

I am constantly researching and I don’t even realize it. It is truly amazing how much research impacts decision making, and the simple choices we make every day. Wernher von Braun: “Basic research is what I am doing when I don’t know what I am doing.” Faced With An Important Decision? Research Impacts Decision Making Yesterday, I came home from

Why is it that certain colors make us feel certain ways depending on how they’re used? How do brand colors impact our emotional connection to a product? Google. Target. Facebook. Successful brands with memorable logos. Why? Take a second and imagine these logos in black. Tough and uncomfortable, right? Considerations when Choosing Brand Colors Here are 5 things to help

Perhaps the most meaningful and rewarding part of a marketing campaign is the end result: the Return on Investment (ROI). Often though, the ROI of some marketing tactics can be difficult to prove – but with this certain amount of gray area, there are specific steps one can take to ensure a marketing investment earns the highest-possible return. 4 Steps to

So, what is a pilot campaign? Let’s talk about it in a way that’s easy to understand. Why You Need a Pilot Campaign Have you ever gone to a potluck without planning ahead to see what everyone else is bringing? You go to the store and hastily decide on a random snack to bring, only to find that three other

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At Diedrich RPM, we believe in doing the homework for our clients in order to validate the market direction for their future. This begins by connecting with current and potential customers to better understand what motivates them in buying desired services or products.