Say what you will about Domino’s pizza. I’ll probably agree.

It’s just that, well, I like watching this guy.

I admit it. I’m obsessed.

Once I order, I must—MUST—keep the Domino’s window open so I can track the progress of my pizza in real time, even as I (allegedly) work on other stuff. Sure enough, within minutes of Stage 5’s lighting up, there is a knock at my door.

Certainly I am not the only one so obsessed. I think this is marketing brilliance. Involvement devices are always a good idea. This one is more than involving. It makes waiting for your pizza fun.