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"I'm going to show you how to add a new user or a new manager to your Google My Business listings. Most of the existing online documentation, even Google's very own documentation refers to the old interface, which you likely don't have anymore and it's a little bit confusing, so I wanted to record this little video walkthrough."

Would you trust a mechanic with your vehicle if you knew he took his own car to the shop down the street?How would you feel if you saw a copy of Oral Surgery for Dummies sitting on your dentist’s desk?

2018 is going to be full of innovation in marketing: chatbots to engage website visitors, widespread use of Instagram to build your brand. But some things will stay the same, such as B2B organizations relying on cold outreach to acquire new clients. Just because you’re using the same old methods, though, doesn’t mean you can’t take steps this year to improve your outbound marketing. In this post, we’ll offer a three-step process to optimize your cold client acquisition campaign for the best possible return on investment.

Part #4 in the series: 2018 Digital Marketing Trends: What to Watch for in the New Year In early January, head of Facebook News Feed, Adam Mosseri, elaborated on Mark Zuckerburg’s recent post hinting at a change in the Facebook algorithm that would favor friends and family over businesses and publishers when determining rank. Mosseri […]

Your business can have the biggest Facebook following in the industry, but if those followers aren’t engaging with your posts, you become just one more piece of noise to get scrolled by in the hunt for funny cat videos.
While Instagram has shown a steady climb in user base over the past few years, 2017 was when marketers really discovered how effective this image-centric social network is at building loyal and interactive audiences.

While you might see a lot of avant-garde trends take center stage in 2018, such as floating nav bars, non-grid layouts, and unsettling scrolling speeds, don’t rush to deck your website out with all of the latest bells and whistles. In 2018, focus on the web design trends that matter: the ones that will get you more customers