If you are interested in finding out exactly how successful you can be with the team you have, there are a few foundational conditions that have to be met. Create the right environment, and you will achieve milestones. Keep trying to force production in the wrong environment, and you can expect a [...]

]]>http://ronntorossian.com/build-better-teams/feed/0Winning In Public Relations With The New Newshttp://ronntorossian.com/winning-in-public-relations/
http://ronntorossian.com/winning-in-public-relations/#commentsWed, 01 Jul 2015 13:00:43 +0000http://ronntorossian.com/?p=7552With the advent of news on mobile devices, the public relations industry as a whole shrugged. Then they started hemorrhaging money left and right. Pundits and prognosticators weighed in, predicting DOOM for the Traditional Media. New media, they presumed, was king. People didn’t want Old Media anymore when they could get it on [...]

Large companies should know that frontline managers should be given training and authority to act. Frontline managers are those noteworthy souls who, in most cases, oversee others efforts in a management role yet are given no authority to make policy or decisions. Generally they relay decisions and then make sure those policies are [...]

Lean management is a holistic approach to running a company and how your organization can benefit from this style of communication. As in most things, change starts at the top. Once you, as CEO, are convinced of the value of lean management, then the shift to it begins to happen. Now, how can [...]

Public relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. While most business owners know what PR is, they have little knowledge about how to implement an effective PR strategy.

Listen long enough and every self-help guru and business “coach” in the world will eventually tell you to “be you” or “do you” and you will find success. That’s crap. Don’t buy into it. First, you don’t “find” success. It’s not lost, and you don’t have to go looking for it. Success is [...]

With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change. In fact, one of those Google algorithm changes [...]

]]>http://ronntorossian.com/responsive/feed/0How to Make Your Work Matterhttp://ronntorossian.com/make-your-work-matter/
http://ronntorossian.com/make-your-work-matter/#commentsMon, 23 Mar 2015 18:07:25 +0000http://ronntorossian.com/?p=7380Maybe you got into business because you were good at something you wanted to get paid for your skills and knowledge. Maybe you are out to change the world, or maybe you just want enough cash in your account for a beach house or a jet ski. Whatever your motivation, there is likely some [...]

]]>http://ronntorossian.com/make-your-work-matter/feed/0State of the Press Release in 2015http://ronntorossian.com/press-release-2015/
http://ronntorossian.com/press-release-2015/#commentsMon, 09 Mar 2015 14:47:03 +0000http://ronntorossian.com/?p=7375One reason press releases have changed in 2015 is that public relations and the public has changed. In the 1920s, headlines for press releases were in the style of radio broadcasts.

Press Releases Then and Now Here’s a headline from October 1929 from a Brooklyn Daily Eagle NY newspaper: “Wall Street In Panic [...]