Technical Selling

Jedi Mind Control for Presales

Opinions Count – Adding the phrase “in your opinion …” to a question softens the reply if the customer has an objection. “In your opinion, will this solve your problem?” If the customer says no, it’s an opinion, not a fact, and you can address his concern. This is a great trial close to use as the sales cycle progresses so that you don’t encounter any surprises when it’s time to wrap up the deal

Sharp Angle Close – When the customer asks for a concession, whether it is price, delivery or additional features, respond by asking, “If I can do that for you today, will you sign a purchase order?” This is an important closing question – if you agree without asking for close, then the customer has an open door to continue asking for concessions.

The Art of saying something without saying anything -This is a great capability for under performing sales people in joint internal meetings or end of quarter business reviews, otherwise knowns as QBRs. Its when a Sales Directors ask a Sales Rep about performance and how they will make sure to hit targets next quarter. Its a skill of answering that questions but not answering the question. I am not sure how to do this, but i seen it happen and then the Sales Director say Good job Mr X and move on the the next Sales Guy. This is a very amazing skill and astonishing to experience live.