Is Infographic the Future of Marketing?

Marketing is the most important activity that must be executed to perfection in order to achieve success in any business. From last few years, with the advancements in technology companies have started adopting new marketing tactics to improve their product sales and gain more profits.

The marketing has come a long way and the basic marketing communication strategies such as cave drawings, drum signals, smoke signals and storytelling are now replaced by different social media channels like Facebook, YouTube, Instagram and Twitter.

A survey has revealed that people tend to remember 80% of the entire information if it is conveyed through images and they can grab 20% of the total information if it is provided in the text format.

As per the infographic, generally a human brain will process the visuals at 60,000 times faster than the text. To help out the companies, a concept of infographic was introduced into the market. Usually infographics are the combination of text and images that depict your product information in a clear and precise manner. A survey shows that the demand for infographic in marketing field has increased by 800% in just 2 years i.e. from 2010 – 2012.