“As a company, we are very proud to be the first to achieve the 512GB capacity milestone in microSDXC, worldwide,” said James Danton, marketing manager of Integral Memory.

Developments in cloud-based storage solutions have raised questions about the future role of memory cards, yet video and photography users have embraced the microSD memory card format more than ever. The popularity of online and other downloadable video services are driving the demand for higher storage capacity on mobiles, Integral said.

Integral said the expansion in new product categories including action-cams, drones and other small cameras has triggered a surge in demand. The ability for users to self-upgrade in seconds through their microSD slot, rather than bearing the expense of a new device, is desirable.

Integral said the new 512GB microSDXC card has been performance tested with a range of devices and delivers up to 80MB/s transfer speed. The card has a V10, UHS-I Class 1 specification and is covered by Integral’s five-year warranty.

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