IAPEP Announces Name Change

Progression is the name of the game in 2006 for IAPEP (International Association of Professional Event Photographers), as the organization today announced that they’re changing the name of their organization to the Society of Sport and Event Photographers (SEP).

“This change is another step forward in the progress and growth that has come to be known as SEP. “Our future is bright, and our new name reflects the unity and collaborative efforts essential to our continued growth. Members will continue to see define this organization,” said Michelle Hatch, Association Manager for IAPEP, soon to changes as we identify more ways to help increase their business and make more money.”

Experiencing record growth in 2005, Hatch said that the organization
has evolved into a full service association that offers its
photographers the resources and tools imperative to their success.
“Membership in a professional association gives photographers
credibility and assures their customers that they’re serious about
their business,” explained Hatch. “More importantly, they can use it in
their marketing. Our new name, the Society of Sport and Event
Photographers, leaves no doubt as to the type of photography our
members provide. That makes it easier for their customers to find them,
and that means more business.”

The change is also being made to reflect the marketplace. “The
photography industry is becoming more segmented and as this niche grows
into a more popular segment, we wanted to more clearly define who we
are to the industry,” Hatch said.

IAPEP (soon to be known as SEP) is the first association of its kind
in the photographic industry. Focused solely on event photography,
this growing community has amassed an abundance of benefits and
educational opportunities to help its members’ businesses succeed and
grow. For more information, visit www.sepsociety.com.