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BACK TO SEQUENCE.COM

Seth Bain

On September 16, 2009, Sequence was honored by Communication Arts as their Website Pick of the Day. For this daily feature, Communication Arts is constantly reviewing sites in search of those that deliver breakthrough user experiences, innovative interaction design and new technology solutions. In choosing the recently launched ...

We are very excited to announce that the new Chipotle iPhone app is now available on the App Store. The app is the result of a great team effort between Chipotle’s IT team, Pervasent, and Sequence (we designed the user interface). The mobile ordering app gives iPhone and ...

We’re proud of our partnership with Chevron and our recent redesign of their site. So you can imagine our excitement when we heard that Forrester Research (perhaps the most respected analyst in our industry) was including Chevron.com in their review of the best web sites of 2008. We ...

Remember that old story about a cobbler and his shoeless children? Well, somehow we’ve finally managed to squeeze in the redesign of our own website (just in time for our four year anniversary, too). There were a couple important ideas driving the new design. First, we wanted to ...

My friends who use MySpace, love MySpace. They love it despite it being difficult to use and confusing to navigate. They love it even though the design aesthetic is sometimes unsightly. As they say, “love is blind.” It’s been extremely exciting to show these friends the improvements that ...

It is a common axiom of branding that the customer owns the brand. No matter what we try to do as marketers, strategists or designers, we cannot directly control what people think about our brands. The only things we can control are (some of) the various touchpoints they ...

Last weekend I went to see “Birth of the Cool: California Art, Design, and Culture at Midcentury” at the Oakland Museum of California. The exhibition “captures an era in post-war Southern California when exploration in architecture, art, music and design coalesced to form a modern sensibility based on ...

If you read my post yesterday about Google now indexing flash, (or the previous post about the SEO thinking behind the SearchMe gallery site) I’d like to follow up with some examples of why it is extremely important for web pages to be readable to the Google bot. ...

Last night, Google posted an announcement on it’s blog that its search bots can now read Flash. This is a very big deal. Text or links embedded in a flash movie can now be indexed and contribute to the search ranking of the page. Until today, Google and ...

We find that many of our clients are looking for rich brand and user experiences typcially afforded by Flash – but also absolutely require text-based search engine optimized pages. Until search engines can reliably read and extract the semantic meaning from images and flash movies this will always ...