So a few of my fellow Google UXers and I will be at SXSW this year. We thought it odd that we couldn’t find a calendar that aggregated all the sessions, panels, and parties of SXSW in one place, in a traditional calendar-like view. There are lists of daytime panels and evening parties, and you can add events one at a time to a personalized calendar on sxsw.com. But there was nothing that aggregated it all in one easy-to-view, all-at-once calendar (at least nothing that we knew of). continued