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This product is shipped and sold by Mattress Firm. Mattress Firm is an exclusive Olejo partner that handles all shipping, delivery, and warranty for the Serta iComfort product.

Our Experts Weigh In: "The Serta iComfort Genius memory foam mattress with cool gel is the most firm in the iComfort collection. This supportive mattress provides a firm sleeping surface while still providing the cool gel technology that you would expect in an iComfort mattress. We like the fact that the price is reasonable, the support is good, and it works well on a Serta Motion Perfect Adjustable Bed."

Serta’s Cool Action Gel Memory Foam is the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport gel. This revolutionary new memory foam is designed to deliver superior pressure relief and more targeted support while sleeping cooler than ordinary memory foam. The Genius bed offers the perfect balance of plush comfort and extra firm support. A 2” layer of Serta Support Foam rests below their Cool Action Gel Memory Foam, creating a firmer feel at the sleep surface. This bed is ideal for those who want the benefits of memory foam, but prefer a firm mattress. This advanced foam support system is designed to help support your body throughout the night, promoting a more restful night’s sleep. Plus, Ultimate Edge Support strengthens the mattress edges, reducing that annoying edge “roll-off” so you have more room to stretch.

Serta is proud to be the manufacturer of the "The World's Best Mattress!" Serta is one of the largest mattress manufacturers in the world, and their commitment to bringing their customers the best sleep possible has made them a leader in the mattress industry. Serta's dedication to research and development has made Serta mattresses able to improve the way you sleep. Serta is known for its mattress collections: Perfect Sleeper, Perfect Day, and SertaPedic. Serta recently introduced their new memory foam line of iComfort mattresses that are designed to be a premium visco memory foam product by Serta.

Serta’s Cool Action Gel Memory Foam is the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport gel. This revolutionary new memory foam is designed to deliver superior pressure relief and more targeted support while sleeping cooler than ordinary memory foam. With the iComfort Collection, Serta has developed a product line that can be emulated by no one else.