You’ll learn about the roles of Acquisition, Retention and Monetisation in your design thinking. You’ll learn techniques to keep players engaged. You’ll learn how to allow fans who love what you do spend lots of money on things they truly value. And you’ll learn psychological insights that will help you design games that are engaging, profitable and, above all, fun.

I’ve taught these courses around the world. I’ve taught them at large companies like Square Enix and THQ and at small ones like Rebellion, nDreams, Relentless and Tequila Mobile. I’ve taught game developers, TV executives, digital agencies, museum curators and book publishers. Everyone has come away from the course with practical, reliable techniques to make better, more successful free-to-play games.

So join them (and me) by coming to one of the masterclasses in San Francisco on either Friday 22nd March 2013 or Sunday 24th March 2013.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com

About

Gamesbrief is a blog about the business of games. We look behind the headlines to tell you not just what is happening to games, but why it matters to your business. From Activision to Zynga, we analyse the companies who are making waves in the games industry and the new platforms, like Facebook, iPhone and Unity, that are changing the market.

Testimonials

“Beyond his depth of knowledge, the passion that Nicholas brings with him and has injected into our company is what impresses most.”Simon Bradbury,Firefly Worlds