Destiny Media Technologies Provides Development Update for New Disruptive Clipstream® Products and Services

Market Research Security Pack Rounds out First Completed Product Offering

Vancouver, BC – July 28, 2014 – Destiny Media Technologies (TSXV: DSY) (OTCQX: DSNY) is pleased to provide an update on some of the products and services being developed around the disruptive Clipstream® secure cross platform video engine.

The company is rolling out a new set of security features for its Clipstream® Survey market research solution for Internet videos, images and concepts, available at http://surveys.clipstream.com. A demo of the security pack plug-in, available for both Mac and PC, is available at http://tinyurl.com/clipstream-survey-sp.

According to an article titled “Iceberg Ahead” in the June 2014 issue of Quirk's magazine, the $39 billion market research industry has a “Titanic data security problem”. When asked about the need for a technology like Clipstream®, Steve Quirk, President Quirks Market Research Review said “With hackers, and other vulnerable exposures in the digital world, security of data and content of online market research is becoming more and more critical."

Clipstream provides content producers the extra assurance that their content is not easily scraped. Clipstream's new enhanced security provides resistance to copying and pasting, printing and blacklists programs that are able to access video or images while the video is playing. Optional dynamic watermarking also can identify viewers. This is combined with the Clipstream core engine's built-in resistance to re-hosting, making Clipstream the most robust secure streaming video solution.

Stan Hazen, Executive Vice President of Decision Analyst comments on the new completed solution “When we choose to work with a technology partner, it's because they provide a great solution and an exceptional level of service. For the past five years Destiny Media has been a valued and trusted partner, as we've used their Clipstream® service for secure and convenient media hosting for survey research. In addition to security and convenience, the fact that Clipstream® works with all platforms and browsers, and without plug-ins or streaming servers, is another real benefit for us, as we don't lose survey participants because of problems seeing videos. We feel that their new video cloud service is a significant enhancement, making working with them even easier.”

Destiny's Manager of Client Relations, Keith Loh, comments "The industry is telling us that drop out rates from competing products are increasing because recipients often don't have the competing player solution plug-in installed, so the cross platform aspect is already very appealing. The addition of security should increase demand as it lets customers know that sensitive content, such as product launches, movie trailer and TV commercial scenes won't show up on the Internet.”

In addition to the market research offering, the company is addressing market verticals with very different needs by creating a suite of products and services around its disruptive Clipstream® playerless video core engine.

Other products include a “drag and drop” cloud upload service (http://my.clipstream.com) and a new advertising solution, still under development. Sample ads, which have been running in the Clipstream® ad format on a wide variety of sites since March are available at http://tinyurl.com/clipstream-ad and http://tinyurl.com/clipstream-survey-ad. This new video ad format will feature interactivity and will play across a wide variety of devices and screens from a single source format and can be embedded into downloadable mobile apps. The company is also developing a new security pack which doesn't require a helper application for movies and other content that might be available for resale or where restricted viewing is important. The new features in the movie security pack will enable content owners to lock playback to specific authorized recipient devices using proprietary patented technologies developed for the company's Play MPE® service.

About Quirks Marketing Research Review

Quirk's Marketing Research Review (http://quirks.com) is the leading magazine in the marketing research industry - and it has been for nearly 25 years. Everything they do is designed to promote the use and understanding of marketing research. Research professionals in all industries appreciate the practical, hands-on case history approach to research and their easy-to-read technique articles.

About Decision Analyst Decision Analyst (www.decisionanalyst.com) is a global marketing research and analytical consulting firm specializing in strategy research, new product development, advertising testing, and advanced modeling for marketing decision optimization. For over 35 years, the firm has delivered competitive advantage to clients throughout the world in the consumer-packaged goods, telecommunications, retail, technology, medical, and automotive industries.

About Destiny Media Technologies

Destiny Media Technologies provides services that enable content owners to securely display and distribute their audio and video content digitally through the internet. The Company's two major services are Clipstream® and Play MPE®. Clipstream® (http://www.clipstream.com) is a video format that plays on any modern smart phone, tablet, internet, TV, or computer. With Clipstream®, there is no player to configure or install, videos never go obsolete, and there are up to 90% cost savings by reducing the use of transcoding, infrastructure and bandwidth. Play MPE® (http://www.plaympe.com) provides a standardized method to securely and cost effectively distributes pre-release music to radio stations and other music industry professionals, before it is ready for sale. More information can be found at http://www.dsny.com.