Redefine your Expectations

Brief

Raise awareness for the biggest innovation in 10 years, the IG new trading platform.

Role

Art Direction

Creative Design

Copywriter: Jack Watkins

The Vision

A new era of trading has begun. A platform reimagined, expectations redefined. You can now experience the pinnacle of innovation – technology that anticipates your next move before you do, that makes the markets feel alive with possibilities and takes your trading to heights you never thought possible. This is the new IG platform.

The thinking behind this campaign was simple, to allow the audience to redefine what they expected from a trading platform. This is the biggest innovation in almost 10 years, and having a really stripped back campaign, with the product at the centre was a real risk, but one which paid off creatively.

This campaign also had a TV advert produced for both Germany and France. The concept remained the same, with the simplicity and benefit driven messaging, however the creative look and feel had to be updated for the placement. A more lifestyle approach was taken, showing a trader at home using the new platform seamlessly throughout their day.