George
Giusti studied at The Brera Academy of Fine Arts in Milan and practiced
design there until moving to Switzerland in 1928. On a visit to
the US, in 1938, he was enticed to stay and work, with Herbert Matter,
on the Swiss Pavilion for the 1939 New York World’s Fair. During
his career, Giusti designed covers for Time, Fortune, Holiday and
other major magazines as well as publications for the US Information
Agency. He was art consultant to Geigy Pharmaceuticals in the US
and Switzerland. His simplified, symbolic imagery avoided the classical
and strove for futuristic effects, often exemplified by the use
of metal sculpture in much of his work. In all of his work, graphics,
architecture and sculpture, Giusti
sought to build a bridge between the “fine” and “commercial” arts,
believing art is art, whatever the use.