Well, that's kinda the problem- most people (including kids) DON'T like Bumblebee. This extends back to both older Trans-fans, and newer ones of the kids. The problem is Hasbro and Takara aren't listening to that, and they are literally shoving him down our throats because they are under the impression that this character is flagship because he hangs around with human characters more than the other bots do, and that he's everyone's best friend. And now, because of said over-saturation, he's become a regular shelf-warmer.

To be fair, some incarnations of Bee (such as Animated) have been popular and generally liked, but for the most part it doesn't work out. The Bee replacements (Cheetor and Hot Shot) have received lukewarm receptions as well.