Sisu Is My Jam

“Sisu is a Finnish term loosely translated as strength of will, determination, perseverance and acting rationally in the face of adversity. […] The word derives from sisus, which means something inner or interior. However sisu is defined by a long-term element in it; it is not momentary courage, but the ability to sustain an action against the odds. It is similar to equanimity, except the forbearance of sisu has a grimmer quality of stress management than the latter. Deciding on a course of action and then sticking to that decision against repeated failures is sisu.”

Sisu is:

strength

courage

willpower

determination

bravado

stick-to-it-ivness

tenacity

…and so much more

It:

fuels our passion

gives us the fortitude to push forward

the gumption to carry on when the going gets tough

reminds us that we are enough

speaks to the core of our being

“Gritting your teeth, continuing to fight against an overwhelming enemy, clearing a forest with your bare hands, continuing on to win a race even after falling. Sisu means that you finish what you start, you don’t quit in the middle of a job, and you don’t whine. It doesn’t take sisu to go to the North Pole; it takes sisu to stand at the door when the bear is on the other side.”

And, as a.a. milne so famously said:
Promise me you’ll always remember: You’re braver than you believe and stronger than you seem, and smarter than you think.

Melissa Bolton is a copywriter and Brand Therapist™ who uses Neurobranding to develop solopreneurs, micro-businesses, and individuals residing in the creative arena. Her signature Brand Therapy services include pairing both psychology and behavioral science principles with your story to help you tell your story, impel your niche, and breathe new life into your ideas.

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Disclaimer

As a Brand Therapist™, I analyze and diagnose issues with your personal and/or business brand. I am not a licensed medical professional and am not professionally equipped to offer mental health counseling. For that, I urge you to contact a licensed therapist to walk with you on your healing journey.

Disclaimer

As a Brand Therapist™, I analyze and diagnose issues with your personal and/or business brand. I am not a licensed medical professional and am not professionally equipped to offer mental health counseling. For that, I urge you to contact a licensed therapist to walk with you on your healing journey.