In general it can be defined as a variation on previous work, in which the newly created work has a meaning that is antagonistic or antithetical to the original. The original media work that is détourned must be somewhat familiar to the target audience, so that it can appreciate the opposition of the new message. The artist or commentator making the variation can reuse only some of the characteristic elements of the originating work.

It has been defined elsewhere as "turning expressions of the capitalist system and its media culture against itself"—as when slogans and logos are turned against their advertisers or the political status quo.

I hope that we Anarchists can appropriate anything we get our hands on (music, books, movies, TV shows, comics, games, etc) and transform it into something that promotes Anarchism. If you see something, change something.

How often should we have to engage with catchy and fun media only to find that it promotes pacifism, white-supremecy, capitalism, patriarchy, fascism, transphobia, and more?

I have created this space to find all the Anarchist transformations of capitalist content.