Conte’s Bike Shop Now Open in Virginia Square

The store, at 3449 Wilson Blvd, is awaiting some additional window signage and product inventory before holding its grand opening.

Located between two other well-established bike shops along the Orange Line corridor — Freshbikes in Ballston and Revolution Cycles in Clarendon — Conte’s hopes to compete on selection, price and service.

Conte’s is primarily a dealer of bicycles from Giant, the world’s largest bike manufacturer. The store also offers Liv bikes, Giant’s brand aimed at female cyclists, and BMC bikes.

Revolution, by contrast, is primarily a Trek and Felt dealer, while Freshbikes offers brands like Cannondale, Specialized, Cervelo, Santa Cruz and others. It’s not dissimilar to there being a number of car dealerships offering different makes of cars along a given corridor.

It’s a return to Arlington for Conte’s, which previously lent its name to what its now Freshbikes. About five years ago Conte’s decided to stop franchising and the store at 3924 Wilson Blvd was renamed in 2011. Co-owner and store manager Charles Conte called Freshbikes and Revolution “great” stores, but said he’s looking forward to serving Arlington again.

“We create a level of professionalism in the marketplace that will give customers another choice,” he told ARLnow.com Friday. “There are too many people who cycle in this community without having enough choices.”

Conte’s, which will celebrate its 60th anniversary next year, has seven other stores throughout Virginia, including one that opened at 7121 Leesburg Pike in Falls Church a few months ago. Conte said “several” new stores are in the works, but declined to provide additional details.