Triumph 2013

DESCRIPTION

What did they require?

When Triumph approached us, they wanted a digital appeal that could attract a whole new bunch of people onto the digital forum and make it an international cynosure. At that point of time, the page had a bunch of 60k people with little interactivity whatsoever.

What we did?

We believed that Pakistan is a market whereby people would have been restrained by the humiliation of undergarment products offline. So we decided to expose the products in a way that could attract the people onto the forum and help them interact with the brand online. We used creative ways of communicating the products in such a way that they wouldn’t be humiliated anyway.

Results:

The results were phenomenal. Not only were we successful in making the digital sphere a spearhead of online communications, but also drive it as a viable source of interactivity.

PROJECT DETAILS

CLIENT:Triumph

TASK: Mall Activation

DATE: 2011 to 2014

Brief: When Triumph approached us, they wanted a digital appeal that could attract a whole new bunch of people onto the digital forum and make it an international cynosure. At that point of time, the page had a bunch of 60k people with little interactivity whatsoever.