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Toerisme Vlaanderen - Share our smile!

Flanders is a beautiful region, filled with smiling people eager to welcome you into their lives. In collab with Choco and the flemish tourism board, we took out Flanders’ finest for a YouTube and infield campaign.

By introducing the upperlip hashtag - a moustag?- and showing some famous faces into a short video, we were calling the Flemish to share their smile. That way foreign tourists would fall in love with our everlasting joy, translating it into an exodus towards our chocolates, beer and fries.