Dollar Shave Club, which is basically just razors sold through the mail, sold for $1 billion. The subscription razor delivery service offers its wholesale-cost shaving products for anyone who wants to use them—but it’s still mostly marketed for men.

That’s why the founders of Billie, a new startup, think they have a way into the surprisingly lucrative subscription shaving business.

“We looked at the shaving categories and we saw a lot of companies focused on providing a better shaving experience for men,” co-founder Georgina Gooley said. “Women have been kind of an afterthought in this category.” Read more…