Consultants

Definition:A person engaged to provide professional advice or services for a
fee, but not as an employee of the business that engages him or her
.

When it comes to marketing and management, many entrepreneurs
are on firmer ground than when venturing into accounting and law.
But nobody knows everything, even about general management and
marketing. There's nothing wrong with admitting that you don't know
everything and seeking outside help in an effort to improve your
company's weaknesses as skillfully as possible. In narrow
disciplines, such as managing mergers and acquisitions, marketing
to ethnic groups or implementing new technology, the use of an
experienced specialist makes even more sense. And even if you feel
there's nothing you don't know about a topic, hiring outside
experts will allow you to do things you would not ordinarily have
time for and do not want to hire permanent employees for.

Hiring a consultant is different from hiring almost any other
kind of employee, and it's different from purchasing most
outsourced services, too. For one thing, consultants are expensive.
They can cost anywhere from several hundred to several thousand
dollars a day. Make sure you know what the consulting fees will be
and exactly what you'll get for paying them. Consultants should
provide a more customized solution to your business problem than
most outsourced providers. Make sure any consultant you hire asks
lots of questions about your needs and listens to your answers. Be
sure your description of your needs is specific, and avoid
consultants with preconceived notions about solutions.