Last month, DayZ creator Dean Hall said he was very depressed by all the bad press surrounding competing zombie game The War Z.

A few days earlier, The War Z had been released on Steam but customers almost immediately cried "Shenanigans!" as many promised features were not in the game they'd just paid money for. Things only got worse when The War Z executive producer Sergey Titov issued an apology blaming the consumers for misinterpreting the product page. There were also claims that forum users were being banned for airing their grievances.

Because of how similar the two games are, many complaints were directed at the DayZ's Dean Hall instead of Hammerpoint Interactive, the developer of The War Z. This, of course, stressed him right the hell out.

That was last month. Yesterday, Hall participated in an Ask-Me-Anything thread on Reddit and admitted that he is still pretty irked by the whole thing.

"I am angry about the WarZ. I'm very angry. I'm quite hurt personally because anyone can see how similar the words are, and while the average gamer knows the difference individual people don't. I've had family members/close friends mistake the difference and confront me about what they believed was unethical behavior they thought I was making. I really don't think anyone can understand just quite how exasperated that can make you feel when you've gambled everything on something, put your whole self and reputation on the line. So it hasn't made my life very pleasant and I disagree entirely with the conduct and how consumers have been treated."

Yes, they really should. Hammerhead has created a PR nightmare around The WarZ, and people (even commenters on this thread) are confusing it with DayZ. As much as I usually loathe trademark litigation, this is a prime example of the kind of scenario those laws were designed to prevent.