When Jon Taffer is telling you your business is fucked, his eyes are wide, nearly bulging out of his head, his voice is high-pitched and stern, like a cartoon villain revealing his master plan, and his shiny hair, practically plastered to his skull, is unwavering. So is his message: if you don’t listen to me, your bar, your marriage, your mortgage, your children’s future, will all be lost, and it is your own damn fault.

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