What is SEO link building?

Link building involves acquiring links to your site from other websites. Sounds easy at first, but it’s not just about posting a link somewhere on the web and forgetting about it.

In SEO terms, links are like recommendations. A link from another site is always worth having, but expert SEO analysts can help you to get links that have influence. That’s because not all links are equal. Search engines weight the value of links according to the importance of the site the link is placed on.

Getting a link from a really popular site can be a big boost to your own search engine rankings. In some cases, one link to your site from a very busy site yields a better result than several links from smaller sites.

Link building packages also work by reinforcing your most important keywords. The link text will normally be a keyword or phrase that describes your product or service. This is called “anchor text” and helps to push your site up the search results for that term. When you sign up for our link building services, an SEO expert can help you find the best keywords to use.

Why do I need link building services?

Getting links is reasonably straightforward on a very small scale. You probably know bloggers and small business owners who are willing to link to your site. That’s a good start. But unless those sites are exceptionally influential or popular, you may not see much SEO benefit from your DIY link building attempts, so you’re going to need to cast the net a little wider. A link building company can help with this.

It can take some time to build momentum with a link building service. The work involves diverse skills like SEO copywriting, marketing and content distribution, all of which can be a drain on your resources if you try to handle them yourself. Hiring an expert in SEO link building is often much more efficient than trying to juggle it alongside your regular work.

How do link building packages work?

When you’re ready to get started with link building, your SEO link building specialist can help you decide which keywords to use in your campaign. This can be done as part of a wider SEO project if you like. Our link building SEO analysts have existing link source databases and contacts with quality websites, or will know how to approach new sites on your behalf. They can also source well-written, original content from specialist SEO copywriters that will contain the link back to your site.

Link building packages are a proven way to improve SEO, but they don’t exist in isolation. Stimulating organic backlinks from people that want to link to or share your content is vital for long term success. Sharing is a high quality ranking factor for Google; it also adds value, and is the best way for your website’s link profile to develop. Producing a high quality blog on your site is a good way to encourage this kind of sharing. Each post should be packed with informative content so that visitors are encouraged to link to it or share it on social media. Blog management is something that can be outsourced too.

There are many benefits of using link building services in the UK. If the link builder is native English speaker, the link building content is more likely to be well written and there is a higher likelihood of outreach link building attempts to be successful between UK based businesses. There also tends to be a greater understanding of your needs and local market.