Home&tex stimulated the industry!

Home&Tex, the most efficient platform for exhibitors and visitors to step into new markets and to establish a bridge for cooperation the countries held between 26 and 29 October, 2016.

Russian liked gold, Arabs liked flower
Organized to increase exports of home textiles and decoration sector, HOME & TEX – Home Textile and Decoration Fair was completed at CNR EXPO Yesilkoy. 3 thousand 790 of them are international, a total of 22,134 industry professionals visited the fair. The collections specially prepared for the companies were well appreciated by both the domestic market and international investors. Arab countries in fair were interested in colored, floral, printed print home textiles, while Russians preferred gold and silver tones. By Istanbul Fair A.S., one of CNR Holding Organizations, Home&Tex “Home Textile and Decoration Fair” organized by the Turkish Home Textile Industrialists’ and Businessmen’s Association (TETSIAD) was held for the 4th time this year.

Arab countries prefer vivid colors in home textiles
The collection prepared by the firms special for the fair attracted the appreciation by both domestic market and international investors in Home&Tex Fair held in CNR Expo Yesilkoy with the participation of 600 brands. Noting that preferences in home textiles and decorations vary according to the regions, companies point out that cream, earth and blue tones are preferred in home textiles in domestic market, gold and silver tones are preferred in Russia and loose piece pattern and vivid colors are preferred in Arab countries. Stating that Arab countries, especially Saudi Arabia, are very interested in lustrous printed bathrobes, Ozkan Irman, owner of Minteks, said: “We prepared our collections special for fair with multi colored, floral prints and printed prints for our European customers and domestic market in particular. However, Arab countries attached greatest interest in our colorful and floral bathrobes in the fair.”

Roller blind with red light
Visitors from Muslim countries such as Indonesia, Algeria, Morocco and Libya were very interested in velvet couture. Curtains and home textile collections of TAC including trends and innovations were also appreciated in Home&Tex. TAC’s stain-resistant roller blind with red light was met with great success as well. Turkey with its location, where all trade roads are crossing, has to assert the policies for increasing the business volume of the home textile industry by a better using of this advantage. The innovations at this track will effect as a leverage in the sector. Hometex, has been an efficient platform for exhibitors and visitors to step into new markets and to establish a bridge for cooperation with other countries. The popularity of Home&Tex has gained ground around the globe in a short time as in domestic market. The show, where domestic and foreign buyers of home textile and decoration met, was hel over a gigantic area.