Make Creativity Your Business: A Reading List

AIGA DC and MICA are offering a series of workshops called “The Business of Design.” If you are a creative who is interested in starting a business but have no prior business knowledge, this series can help you gain valuable business skills for your career.

The Reading List

As we gear up for the workshops, we’d like to share a few articles and publications we’ve found helpful when discussing issues around the business of design:

“Managing Oneself” by Peter F. Drucker / Harvard Business ReviewWe have to place ourselves where we can make the greatest contribution to our organizations and communities.

“The Business of Design” workshops

If these great reads have gotten you thinking about the next steps in your career path, consider attending “The Business of Design” workshops. Three events will support designers who want to create successful businesses:

March 16 workshop: Business DevelopmentBetween balancing current relationships while prospecting new markets, managing accounts and taking care of ongoing work, this workshop can help designers learn practical strategies for managing and growing their business.

March 23 workshop: Contracts and NegotiationsHave you wondered what contracts do and don’t? How should a designer approach a negotiation strategy with a client? This workshop can help designers start to demystify contracts and can offer practical and actionable take-aways.

March 30 workshop: PitchingThe pitch has become a five-letter word with a huge punch, and for entrepreneurs, pitching is an everyday activity. This workshop will talk about elevator, networking, and investor pitching and how they all come from the same source—your story.