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The purpose of this business plan is to raise $100,000 for the development of a Spanish Tapas restaurant while showcasing the expected financials and operations over the next three years. The Tapas Restaurant, Inc. (“the Company”) is a New York based corporation that will develop a restaurant that will serve Spanish Tapas based cuisine. The Company was founded by John Doe.

1.1 Products and Services

The Tapas Restaurant intends to serve a wide variety of small plates entrées that will be of Spanish origin. The primary revenue center for the business will come from the ongoing serving of these small plates among the Company’s patrons. Additionally, the business will offer a wide variety of alcoholic beverages, which Management expects will generate a significant portion of the Company’s revenues and profits. The third section of the business plan will further describe the services offered by the Tapas Restaurant.

1.2 The Financing

Mr. Does is seeking to raise $100,000 from as a bank loan. The interest rate and loan agreement are to be further discussed during negotiation. This business plan assumes that the business will receive a 10 year loan with a 9% fixed interest rate. The financing will be used for the following: • Development of the Company’s Tapas Restaurant location. • Financing for the first six months of operation. • Capital to purchase kitchen equipment. • Working capital Mr. Joe Doe will contribute $10,000 to the venture.

1.3 Mission Statement

Mr. Doe’s mission is to provide customers with an outstanding line of Spanish Tapas cuisine dishes while concurrently remaining within the letter of the law regarding the sale of food and alcohol in the State of New York.

1.4 Mangement Team

The Company was founded by John Doe. Mr. Doe has more than 10 years of experience in the food service industry. Through his expertise, he will be able to bring the operations of the business to profitability within its first year of operations.

1.5 Sales Forecasts

Mr. Doe expects a strong rate of growth at the start of operations. Below are the expected financials over the next three years.

1.6 Expansion Plan

The Founder expects that the business will aggressively expand during the first three years of operation. Mr. Doe intends to implement marketing campaigns that will effectively target individuals that have an interest in Spanish Tapas food within the target market of New York. Mr. Doe may also seek to increase the number of location he owns after the fifth year of operations.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Tapas Restaurant, Inc. The Company is registered as a corporation in the State of New York.

2.2 Required Funds

At this time, the Mr. Doe requires $100,000 of debt funds. Below is a breakdown of how these funds will be used:

2.3 Investor Equity

Mr. Doe is not seeking an investment from a third party at this time.

2.4 Management Equity

John Doe owns 100% of the Tapas Restaurant, Inc.

2.5 Exit Strategy

If the business is very successful, Mr. Doe may seek to sell the business to a third party for a significant earnings multiple. Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Tapas Restaurant. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings.

3.0 Products and Services

Below is a description of the products offered by the Tapas Restaurant.

3.1 Tapas Cuisine Entrees

The Company will offer a number of authentic Spanish tapas entrees that are served in a small plates fashion. The Tapas Restaurant may also include fusions from other types of cuisine within its proprietary receipts. The following are some characteristics of the Company’s food: 1. All Spanish Tapas food will be authentic. 2. Vegetables are organic and fresh with several shipments per week of fresh food. 3. Meats are all top-shelf varieties, organic when possible so that patrons will further appreciate the quality food served by the business Below is a brief description of what the restaurant will look like: • Location: • Design: bright, Spanish themed. • Size: 1,200 feet • Employees: 15 to 16 full time. • Seating: 35-45. • Types of transactions: 90% dine in, 10% take away. Pricing for the Tapas Restaurant’s menu can be found in the fifth section of the business plan.

3.2 Beverages

The Tapas Restaurant also offers its patrons an expansive line of beverages including bottled water, fountain sodas, beer, wine, and spirits. The Company will ensure the proper procedures for serving alcohol at the Tapas Restaurant establishment.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

This section of the analysis will detail the economic climate, the Tapas and general restaurant industry, the customer profile, and the competition that the business will face as it progresses through its business operations. Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, the Tapas Restaurant will operate with great economic stability as people will continue to purchase entrees to the low pricing point for these products.

4.2 Industry Analysis

There over 600,000 restaurants and eateries in the United States. Gross annual receipts total more than $172 billion dollars per year. It is one of the country’s largest grossing industries. The industry also employs over ten million people, and generates an average annual payroll of more than $34 billion dollars per year. As the country has become significantly wealthier of the last ten years, more and more Americans are eating out. Time has also become a concern for the average American family. Studies have shown that more than 40% of American families eat out at least one night per week. Americans, on the whole, have also become much busier. More and more families now have two incomes, and as such, the tradition of staying at home and cooking meals is vanishing. Mr. Doe is seeking to enjoy the benefits of this market trend. Among the 600,000 different restaurants within the United States there are approximately 20,000 businesses that specifically specialize in the sale of Tapas Restaurant cuisine. The demand for this type of food has become more focused as more people have come to enjoy small plates meals rather than large sit down dinners. This trend is expected to continue for a substantial period of time over the next ten years.

4.3 Customer Profile

The Tapas Restaurant’s average customer will be a middle to upper middle class man or woman living in the Company’s targeted market. Common traits among clients will include: • Annual household income exceeding $50,000 • Lives or works no more than 10 miles from the Company’s location. • Will spend $25 to $35 per visit to the Tapas Restaurant location

4.4 Competitive Analysis

This is one of the sections of the business plan that you must write completely on your own. The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. If there are a number of competitors in the same industry (meaning that it is not feasible to describe each one) then showcase the number of businesses that compete with you, and why your business will provide customers with service/products that are of better quality or less expensive than your competition.

5.0 Marketing Plan

Mr. Doe intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its location. Below is an overview of the marketing strategies and objectives that Mr. Doe will use once he launches his Tapas Restaurant.

5.1 Marketing Objectives

• Place a substantial number of advertisements among food journals, food review magazines, and related publications throughout the Company’s targeted market.

• Hire a public relations firm to provide reviews and articles about the Company’s grand opening.

• Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising.

5.2 Marketing Strategies

Mr. Doe intends on using a number of marketing strategies that will allow the Tapas Restaurant to easily target men and women within targeted market. These strategies include traditional print advertisements and discounts offered as a part of a grand opening campaign. Below is a description of how the business intends to market its services to the general public. The Company also intends on hiring a local public relations firm that will promote reviews and articles about the restaurant, its cuisine, and relevant hours of operation and pricing. Mr. Doe will invite local food critics to the Company’s Tapas Restaurant location in order to generate positive publicity about the restaurant. The Company will maintain a sizable amount of print and traditional advertising methods within local the local market to promote the Spanish Tapas cuisine products that the Company is selling. At the onset of operations, the Company will distribute an expansive number of coupons for low priced fare within local circulars.

5.3 Pricing

In this section, describe the pricing of your services and products. You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Organizational Budget

6.3 Management Biographies

In this section of the business plan, you should write a two to four paragraph biography
about your work experience, your education, and your skill set. For each owner or
key employee, you should provide a brief biography in this section.

7.0 Financial Plan

7.1 Underlying Assumptions

• The Company will have an annual revenue growth rate of 16% per year.

• The Owner will acquire $100,000 of debt funds to develop the business.

• The loan will have a 10 year term with a 9% interest rate.

7.2 Sensitivity Analysis

In the event of an economic downturn, the business may have a decline in its revenues. However, Spanish Tapas restaurant products are demand individuals due to the simple fact that the pricing point for these products are very low As such, only a more severe economic downturn would result in a decline in revenues.