6/29/2009 @ 6:00PM

In Pictures: The 10 Best Travel Campaigns

4. Australia–Paul Hogan’s Spots (1984-1990)

Before he became Crocodile Dundee, Paul Hogan helped put Australia on the map with these iconic spots from the 1980s, and “Put another shrimp on the barbie” became the catchphrase Americans associated with the land down under. “The campaign humanized an entire country,” says travel journalist Peter Greenberg.