How to check your email sending reputation and site health

You have no idea how important it is to have a good email reputation. Messages you send to each other, your clients, and your vendors may not be making it to the inbox. If you aren’t checking your email health on a weekly basis , then you really can’t tell how reliable your mail is working. There simply aren’t any great metrics tools out there to monitor tell you when someone whom emailed you has a poisoned the well — at least there wasn’t UNTIL NOW!

Email score sites fail

There are plenty of tools out there to check your IP or Domain but these tools offer far too little information and many make your pay to really find out what is going on behind the scenes. It isn’t enough to get a general email reputation snapshot when your really need to know exactly what is wrong at the inbox or on your server and to fix it. This becomes an absolute nightmare if you are using a free email from AOL, Yahoo!, SBCglobal, because they don’t offer real support.

We recommend that if you are professional email user, then you switch away from using free (Advertising based) web mail clients like that and get something solid and secure based your company name.

Reputation re-enforced by a clean record

What kind of record? Secure records of course! SPF, DKIM, DMARC email records to be exact. Did you know that they even exist? Chances are that if you are using a free Yahoo! account you have no clue what I’m talking about.

What is DKIM
DomainKeys Identified Mail (DKIM) ensures that the content of your emails remains trusted and hasn’t been tampered with or compromised. DKIM signatures also prove that the server that sent it was specifically authorized to do so.

What is DMARC
Domain-based Message Authentication, Reporting and Conformance (DMARC) ties the first two items above together with a consistent set of rules.

Combined – these awesome powers (security) protect you from the evil-email-hackers who are prowling around and looking to infiltrate your inbox.
Related article for the geek in you: Mastering-email-security

What does aEmail Health Report provide?

You can’t afford to have your emails falling into a Email Server Black Hole! In our testing of hundreds of “free email” addresses we have found that nearly 90% of those email users are experiencing loss of email due to being BLACKLISTED.

If your report shows that the email server(s) you are sending from are not 100% with a reputation CLEAN, then you need to switch to new mail services asap! The report breaks it down into simply bite sized chunks you can understand, links you can click to follow up yourself and it is very precise.