We've been working with interested Hadoopers and Big Data enthusiasts for a while, and the same problems keep rising: How do we identify what questions to answer from this mountain of data? With the rise of data usage (90 percent of the world's data has been created in the last two years [source:http://www-03.ibm.com/press/us/en/pressrele...]) there are welcome opportunities. Along with those opportunities we have hurdles to jump, and lessons to learn. We'll jump those hurdles and learn the lessons needed to make your data work to answer your biggest questions.