Our A/B split test tool allows you to create up to five different message versions, each with their own subject line or different content. All you have to do is divide them into group A and group B for sending, and our system tells you which one worked best and then sends that newsletter to everyone else. It’s that easy—and it saves you time, money and guarantees higher open and conversion rates.

To get started on A/B testing, click ‘Sending’ from the left navigation menu and select ‘A/B Testing’.

For more detailed instructions on conducting an A/B split test, check out our tutorial video or visit the help center for more detailed information.

Was this information helpful, or do you need more details to get you started? Comment below.
]]>stephanie@emailbrain.com (Stephanie Lazardi)BlogFri, 08 Nov 2013 20:32:18 +0000Open Rate vs Click through Ratehttp://emailbrain.com/blog/item/2798-15open-rate-vs-click-through-rate
http://emailbrain.com/blog/item/2798-15open-rate-vs-click-through-rate

To calculate the open rate we use a measurement called “known” opens. A known open is when:

1 - The subscriber enables the images in your email to display either in the preview pane or in a full view of the email

2 - The recipient clicks a link in the email.

So for bragging rights, a high open rate makes you look good. But to get the best out of your campaigns, you want action or engagement not just an open. That’s where the click-through rate comes in. If you achieve a high click through rate, you are more likely to create engagement through product sales, event updates and coupon redemption.

To calculate the open rate we use a measurement called “known” opens. A known open is when:

1. The subscriber enables the images in your email to display either in the preview pane or in a full view of the email

2. The recipient clicks a link in the email.

So for bragging rights, a high open rate makes you look good. But to get the best out of your campaigns, you want action or engagement not just an open. That’s where the click-through rate comes in. If you achieve a high click through rate, you are more likely to create engagement through product sales, event updates and coupon redemption.

Did you know that 90% of readers will use email to engage in and determine the value of a relationship with a company?

It is very important that when you send an email, you are sending it to your list of subscribers or prospect clients that have heard about your company or products. Typically, a recipient will open an email if it recognizes the person that is sending it or if the message is worth opening. That said, determining how much brand equity your email carries is critically important element of your email marketing success.

Your company's name is one indicator of brand equity. Regardless of the type of messages listed in your inbox, the name of the company consistently gets attention. Well known company names generate strong brand equity for their target sector. Wouldn't you be more likely to open an email if you recognize the company?

Understanding your brand equity prior to designing an email marketing campaign is key. It lets you know how much of a challenge you will face to get your email opened, let alone read. If your company has a low level of company awareness , your newsletters will have a lower open rate.

Keep in mind that if your company is new in the market, it has low brand equity, o r if your company is perceived as not trust worthy then it has low brand equity. The bottom line is that with a low brand equity, your approach to email marketing should be different. You will need to focus on establishing brand equity. One way to do this is by sending a welcome email to your new subscribers, and enforce double opt in.