Not Yet in Keto? Two Consumer Groups & Three Questions to Consider

July 15, 2019

At FONA, we’ve been examining the drivers and motivations of the keto consumer. What we’ve discovered: This is a group of committed consumers who are on the hunt for convenient and great-tasting products to help them reach their goals.

We’ve also discovered that there is another group of engaged consumers: those drawn to the functionality of particular keto ingredients – namely healthy fats and BHB salts. In this piece, Business Director Cara Newkirk explores the two consumer groups and three considerations before you “go keto.”