Created in 1932 by inventor Abram Nathaniel Spanelthat, Playtex is now known around the world for dressing women in flattering, comfortable underwear that makes the best of their silhouettes.

Our online Playtex store is brimming with a wide range of Playtex Bras, Briefs and Lingerie that has been carefully designed to not only look good, but to make the clothes you wear on top look great too. Just take a look at the Playtex Pure Control shapewear, which specialises in shaping those problem areas such as your tummy, thigh and bottom, and can make you look a whole dress size smaller! But the truly great thing is that Playtex Pure Control shapewear is virtually invisible under your clothes, so you are the only person who will know you have got it on - just wait for your confidence levels to soar.

You will also find the Playtex Tonique Contour Bra, which helps women achieve a younger and firmer looking bust thanks to the flexi support technology.