App development – is it worth it?

A disillusioned app developer washes his hands of his latest creation on eBay. This article raises a number of points about the future of the app ‘ecosystem’.

Marketplaces are awash with apps that serve no real purpose. You don’t know what to
look for, and when you do, app search engines are poor. You hate your bloated smartphone and don’t use 80% of the apps, and despise the constant app updates.

Now, it seems even the developers are sick to death of the whole deal, with this guy flogging his app and all royalties on eBay. Not surprising when you check the treatment Apple give app developers.

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Matt is a Goldladder co-founder and Director, and is not afraid to get his hands dirty on any project! With a technical background and healthy dislike of marketing in general, Matt looks towards data and conversions in a project rather than jumping on the latest bandwagon. He is Exeter based, often in London, and enjoys visiting the sharp end and exploring how the online world translates into real business for his clients. Matt has Google and Microsoft accreditations, enjoys Basecamp’s project management approach, and refuses to believe anything is real until it can be tracked in Google Analytics.