The Allport-Vernon Study of Values (1931) categorizes values into six major types as follows: 1. Theoretical: Interest in the discovery of truth through reasoning and systematic thinking. 2. Economic: Interest in usefulness and practicality, including the accumulation of wealth. 3. Aesthetic: Interest in beauty, form and artistic harmony. 4. Social: Interest in people and human relationships.

5. Political: Interest in gaining power and influencing other people. 6. Religious: Interest in unity and understanding the cosmos as a whole. People place different importance to the above value types. This is important from the point of view of understanding the behavior of people. People in different occupations have different value systems which has led organizations to improve the values-job fit in order to increase employee performance and satisfaction. The Allport-Vernon Study of Values, however, has one possible weakness. They measure the relative importance of these values to the individual, rather than the "absolute" importance of each value. A high preference for certain values must always be at the expense of the other values.

Gordon Allport was born in Montezuma, Indiana in 1897. He was the youngest of his four brothers and was often described as being shy, but also hard-working and studious. His mother was a school teacher and his father was a doctor who instilled in Allport a strong work ethic. During his childhood, his father used the family home to house and treat patients.

Allport operated his own printing business during his teen years and served as the editor of his high school newspaper. In 1915, Allport graduated second in his class and earned a scholarship to Harvard College, where one of his older brothers, Floyd Henry Allport, was working on a Ph.D. in Psychology.

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Define Values. Critically evaluate “Allport-Vernon” classification of values. How values affectthe business processes.
Values
represent basic convictions that “a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct orend-state of existence” (Rokeach, 1973). When the values are ranked in terms of theirintensity, i.e., when the value are prioritized in terms of their intensity, it is called valuesystem. Types of values include ethical/moral values, doctrinal/ideological (political,religious) values, social values, and aesthetic values.Values have both content and intensity attributes. The
content attribute
signifies that amode of conduct or end-state of existence is important. The
intensity attribute
specifieshow important it is. Ranking an individual’s values in terms of their intensity equals thatperson’s value system.Values build the foundation for the understanding of attitudes and motivation of anindividual, since; value has a great impact on perceptions. Values shape relationships,behaviors, and choices. The more positive our values, more positive are people’s actions. Asignificant portion of the values an individual...

...traits as well as two of his
studies, “Personality Traits”, 1921 and “Letters from Jenny”, 1966. His
theory, which is based more on his view of human nature than on research,
distinguishes between common traits and individual traits, with emphasis on
the individual traits. The two studies illustrate how Allport applies the theory
in his research. Finally the paper concludes that although Allport’s trait
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given due to the fact that the theory is an early attempt to describe and
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Allport’s theory of traits
3
Allport’s Theory of Traits – A Critical Review of the Theory and Two Studies
Gordon W. Allport (1897–1967) was the first psychologists who gave thorough thought to the
concepts of traits. He developed his own trait theory and he continued to view the trait as the most
appropriate way of describing and studying personality. He is, by many, actually considered to be the
first psychologist dealing with personality at all and was the first to offer a class in this field at Harvard
University in 1924 (Schultz, 1976; Pervin & John, 1997). Throughout his life, Allport continued to
develop and work with his trait theory and he inspired many other psychologists who also adopted this
approach to personality or developed their own trait theory (e.g. Eysenck, McClelland).
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...Value theory PDF
The Allport-Vernon Study of Values (SOV) is one of the earliest, theoretically well-grounded questionnaires measuring personal values on the basis of declared behavioral preferences. The SOV was first published in 1931 by G. W. Allport and P. E. Vernon (1931) and later revised in 1970 by Allport, Vernon, and G. Lindzey (1970). It is a psychological tool designed to measure personal preferences of six types of values: theoretical, economic, aesthetic, social, political, and religious. The method is rooted in a philosophy of values by E. Spranger, who postulated six ideal types of people corresponding to their most important and general beliefs, ways of thinking, and preferred patterns of living. Each one is oriented toward a basic value: (1) Theoretical: truth; (2) Economic: usefulness; (3) Aesthetic: harmony and beauty; (4) Social: love for people; (5) Political: power and leadership; (6) Religious: unity or moral excellence. The idea was developed by G. W. Allport (1961), who argued that personal philosophy of life related to values is a core feature of personality implying direction of motivation, future goals, and current choices.
http://en.allexperts.com/q/Human-Resources-2866/2008/11/Values-1.htm
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Parent Stereotypes
Some children would argue that parents are useless, and the world would be more fun without the constant advice, support, and discipline of parents. Children reflect the morals and values of their parents. Just as there are many types of children there are also various types of parents. However, there are stereotypical parenting methods including: the strict parents, the lenient parents, the helicopter parents, the friendship parents, and the ignorant parents.
Seemingly the most common stereotypical parent is the strict parent. These parents are demanding and relentless, wanting their child to be the best he or she can be. For example, strict parents expect their child to achieve academically, to succeed athletically, and to behave responsibly. To assist their child in achieving these goals, strict parents allow little to no say in matters. Strict parents expect to be obeyed without question or arguing. They reply to any question regarding expectations is “because we said so”. If the child dares to disobey the parent, punishment will be swift and indefinite. Obviously some would argue the strict parent is an outrageous parenting method, but others would agree that this method is normal and healthy for the child and the parent.
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... The best advice is choosing suitable programs to watch. They can be news programs for people who want to update information, entertainment programs for who want to relax or advertisement programs for who want to buy something.
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You can do this:
They have various shows in which countries all around the world are depicted.
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...Classification-California
April Fonseca
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