Google Cloud Gets Twilio Voice, SMS

Developers can now use Python and Java libraries to integrate Twilio voice and SMS services into Google App Engine apps.

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Google has released two code libraries to help developers add voice and SMS communication capabilities to Google Cloud Platform apps.

The libraries, available for Python and Java, provide the APIs necessary to integrate Web apps running on Google App Engine with Twilio's communications platform.

Using App Engine, developers can now create Web-based group messaging apps and apps that distribute voicemail and SMS messages, for example. Twilio provides a tutorial for creating an app that can send business cards via SMS.

App Engine is one of several services on the Google Cloud Platform. Other services include Compute Engine, Cloud Storage, BigQuery, Cloud SQL and the Prediction and Translate APIs.

App Engine was released five years ago as an experimental platform-as-a-service offering. Initially, it appealed to startups and projects driven by individual developers. Then in 2011, Google got serious about attracting businesses to its platform and competing with the better-established Amazon Web Services platform. It changed its pricing model and committed to a service level agreement, among other things.

In a post on Quora, Thomas Schranz, co-founder and CEO of Web-based project management service blossom.io, lauds App Engine for its application performance analytics, which he says "make it very easy to identify bottlenecks, inefficient database queries and other issues that usually are very hard to diagnose."

As an incentive to encourage developers to open Twilio accounts and create communication-oriented App Engine apps, Twilio is offering a $20 service credit and 2,000 texts or inbound minutes.

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There's no doubt Google has made headway into businesses: Just 28 percent discourage or ban use of its productivity ­products, and 69 percent cite Google Apps' good or excellent ­mobility. But progress could still stall: 59 percent of nonusers ­distrust the security of Google's cloud. Its data privacy is an open question, and 37 percent worry about integration.