What owning a home teaches you about owned media

Every weekday, PR Daily associate editor Alan Pearcy highlights the day’s most compelling stories and amusing marginalia on the Web in this, #TheDailySpin.

Because having property also means having less freedom to roam.

Because owning the walls also means owning any holes put in them.

Because that yard also means yard work.

While there are plenty of reasons to rent, a recent blog post by Vocus suggests that buying a house might inadvertently help your content marketing strategy.

Chalk one up for home ownership.

Jessica Ann explains that much like owning a home, owned media provides marketers and business owners a greater sense of control over their investment. Similar to adding value by remodeling a kitchen or tacking on a new mudroom, consider renovating your company’s website by refurbishing your “About Us” page or starting a fresh corporate blog, according to Ann.

Even if you can’t write well, Scoop.it co-founder Guillaume Decugis has an idea for helping you create and curate content. He shared the idea in an interview with Mark Schaefer’s {grow} blog:

Meanwhile, PRmoment discusses why solid writing skills are essential to working in public relations, with a number of industry professionals calling it an important prerequisite for anyone in a communications role.

Certain words can trip you up, though, especially when, like these 16 examples compiled by BuzzFeed, they have no English equivalent:

On the other hand, the Internet has provided the English language with a plethora of words. The Guardian’s Tom Chatfield selects the 10 best.

Master of language William Shakespeare would turn 449 years old next week. To mark the occasion, a new Kickstarter project aims to raise funding for the 3rd Annual Shakespeare’s Birthday Sonnet Slam taking place in New York City where 154 readers of all ages will recite all 154 of his sonnets: (via PRNewser)

Shakespeare’s work has even influenced biology. Iago, the villain from “Othello,” is among mental_floss’ list of 11 organisms scientists named after fictional characters

The Bard knew a thing or two about penning a good sonnet, but when it comes to writing concisely, rappers are among the best in the business. Complex proves this with its pick of the 25 best eight-bar verses in rap history.

Given their lack of verbosity, I’m surprised more rappers aren’t busting rhymes in the corporate world. According to Inc.’s Geoffrey James, the No. 1 rule in business is to get to the point—say it in as few words as possible.

A few words were all it took to anger one CVS customer in New Jersey who is suing the retailer over claims of racism. Reports The Smoking Gun, Hyun Jin Lee, who describes herself as an “adult ethnic Korean,” was distressed to see that an employee at the store used a racial epithet to describe her on her receipt, changing her name so that it appeared as “Ching Chong Lee.”

Less distressing—though still disturbing—is this list from ABC News of the five worst mistakes people make when brewing their morning coffee. Oddly enough, I don’t find “not adding Baileys” anywhere on the list.

Alas, if only I had an intern to prepare me my morning mud. Unfortunately, my budget can’t compete with those of Google, Facebook, or eBay, all of which CNBC names as three of the top five employers with the highest paying internships.