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600lbpanther wrote:I entirely disagree also with the idea of a KS for "new blood". You risk alienating an entire customer base who is now heavily invested into this product and is ripe for return purchases.

A laser focused approach directly applicable to all the people from KS1, KS2, KS3, & KS4 is the way to reach the ~$2,000,000 mark again.

There's a name for the logical fallacy that you're using right now... but it's late, I'm tired and I can't think of it.

There's no reason that introducing sets that expand the current ones, but could maybe stand on their own, and have a more universal appeal to gamers couldn't draw in both old and new customers... and I don't really understand the 'alienating' part.

I know of a couple of Terrain companies that switched to multiple smaller KS per year to better address market niches. It sure is a long time until January (or March) of 2018 KS5 delivery. That is a long stretch if you did not get what you thought was coming in this KS (things like more CBS stuff or Dwarvenite dungeon bits, etc.). That 2-year hiatus is enough time for super loyal customers to look for alternate solutions. I rather see 3 or 4 small high speed KS in that time period that are aimed at specific market segments.

I would love to see a "back to the dungeon" theme for KS5, especially with a Dwarvenite revisitation on the Dungeon Advanced Builder and Ruins sets.

I would also like to see smaller scale add on packs for dungeon dressing and other accessories.

There will always be the dedicated core that are willing to spend over $1000 each or more, however I think more backers would be attracted by a lower price point at entry. The highest pledge tiers shouldn't really be where the most backers are found.

I'd go a step further and say that $250 should be a juicy target. This is the level of a splurge (decent lego set, video game system, etc.) for a great many people. As beautiful as this stuff is as art, it is "just" plastic terrain and for the non-initiated, $250 for something that adds to their play (for many definitions of play) is a great sweet spot. Really dig deep and come up with something awesome for $250 and you'll sweep the day.

It wasn't that long ago when $500 seemed a little crazy for this stuff for me...and now I'm in way over my head.