When in Doubt, M.B.A.s Turn to 'Bible'

Business Students, Aspiring Consultants Rely on Examples in 'Case in Point' Study Guide to Prepare for Job Interviews

By

Leslie Kwoh

Oct. 31, 2012 7:07 p.m. ET

On some college campuses, it's hailed as a Bible—the guide every M.B.A. or any aspiring consultant needs to ace some of the toughest job interviews. It even comes with a set of commandments; the first: "Listen to the Question."

Now in its seventh edition, "Case in Point" has become the biggest business book you've never heard of, a best seller with more than 100,000 copies sold in print and electronic versions, according to its author, Marc Cosentino. Published in 1999, the 228-page paperback explains...