What is the Network Bid?

The majority of traffic
provided to our clients is driven by the search engines, portals, privately
owned websites, and AccessoryAds™ partners that constitute our Network. 7search now provides our advertisers with a recommended
Network Bid to quickly maximize their ad's exposure on the network.

Where Does This Bid
Come From? Our top traffic
partners provide us with bid data for each keyword they query. This data is
then analyzed and formulated to provide our advertisers with strong starting
bid to position their offers for maximum network traffic.

Are these bids exact? No. This keyword bid data provided by
our publishers change throughout the day. While these bids are an excellent
starting point for ad campaigns, we suggest that advertisers approach their
bidding strategies with the intent of determining "How much am I willing
to pay for a visit?" for each keyword in their campaign.

Do I have to bid this amount to receive
traffic? It is possible for
keywords to receive quality traffic with bids lower than the Network Bid
amount; it is also possible to receive increased performance bidding higher
than the Network Bid. Each individual publisher in our network sets has minimum
bid requirements for serving an ad to their audience. The Network Bid provides an effective
starting point to capture more of those audiences for your campaign.