PLUS, in collaboration with RTL and Talpa starts a 360-degree campaign with the popular TV program The voice of Holland. The collaboration has many touchpoints and can be found in a wide range of resources: from brand promotions and 'in program' moments to meet and greets on the shop floor and from the free virtual reality app to save gadgets in stores. DFFRNT Media is responsible for the development of this immersive virtual reality app.