People attending Super Bowl Live in Houston's Discovery Green can't stop talking about one of the main attractions. Every night through Saturday, attendees are treated to a spectacular light show, the product of 16 super charged light projects.

Jared Smith is the CEO of bluemedia. This is the company's 3rd year teaming up with the NFL. Smith spoke with Eyewitness News earlier Wednesday inside the projection tower.

"They are the biggest and the baddest that they come. We needed all 16 of them to cover that entire building and to get the color deep enough," said Smith. "We want you to think you're looking at a T.V. For anybody, who has seen this at night, it looks like a digital screen."