How to create compelling emails that convert

Anyone who gives you permission to enter their inbox does so because they believe you will be providing them with something useful in return.

It’s payback time…

I can help you to add value to your email list, your brand, your business and your marketing. My focus is on ROI not just open rates and clickthrough.

I achieve this, however, by focusing on your customers’ needs. I write informative, engaging, useful emails. And I make sure they are easy to digest at a glance and crystal clear in their call to action.

I write emails that:

Satisfy scan readers

Intrigue information seekers

Energise tired lists

Deliver results

Things can really start to happen when you can match the interests of your audience with the aims of your business.

Especially if you know just when to drop a call to action and purposefully persuade.

It’s rare to find a copywriter that gets SEO, and even rarer to find an SEO who can actually ‘do’ content. Mat combines the two with ease, turns round projects quickly and delivers quality work every time.

Mat is wonderful to work with: it’s rare to find such a versatile, insightful and lightning quick writer, rarer still to find one with his in-depth knowledge of digital marketing. He’s reliable, conscientious and fun to be around.

It's really difficult to find a writer who can provide the focus, warmth and urgency that prospecting emails demand. To find one who can also sort out our brochure and content marketing requirements is rarer than a three-minute pan-fried steak.