Location-based advertising and marketing report

Overview

Location-Based Advertising and Marketing is a comprehensive report analysing the latest developments on the location-targeted advertising market worldwide. This strategic research report provides you with 170 pages of unique business intelligence including 5-year industry forecasts and expert commentary on which to base your business decisions.

The report allows you to:

Identify tomorrow’s most profitable LBA opportunities in the mobile space.

Understand the fundamentals of the ad-based mobile media revenue models.

Recognise the key enablers of growth in the LBA market.

Comprehend the relative importance of digital channels compared to other advertising media.

Learn about the experiences of LBA campaigns by top global brands.

Profit from valuable insights about LBA business models.

Key questions answered by the report:

In what ways can location technology improve the relevancy of mobile advertising?

What are the experiences from mobile LBA campaigns so far?

How should mobile LBA be integrated in the marketing media mix?

Which categories of companies can leverage mobile locationbased advertising?

Which are the LBA specialists that stand out of the crowd?

How are mobile operators such as AT&T, Telefónica and SFR approaching LBA?

How are traditional mobile advertising players and major digital and telecom players positioning themselves in this market?

How well suited for LBA are different existing and future mobile media channels?

Which are the main drivers and barriers affecting the mobile LBA market?

Who should by this report:

Location-Based Advertising and Marketing is the foremost source of information about the status, future trends and technology developments on this market. Whether you are a telecom vendor, mobile operator, advertising agency, investor, consultant or application developer, you will gain valuable insights from our in-depth research.

About Us

HOT TELECOM is a leading telecomresearch and consulting firm providing quality telecom data, reports and services to 100+ of the industry’s leading operators, consulting firms and governments globally.