Polar Bear Tee For TreeHugger Tikes

Awww…we got all mushy when we saw this tiny tee ($22) broadcasting one big environmental message. The graphic is a polar bear on a melting block of ice, and the tag line says "start global cooling." Five other graphics--including a sea turtle with the message "live gently,"--are available from Bozeman, Montana-based Darwin Design Clothing Company. Tees for kids and adults can be purchased too, and 10 percent of the proceeds helps support non-profits fighting global warming, such as the Earth Island Institute.

The firm was founded by Otto Pohl and his wife Anne Sherwood, both journalists, to spread a positive message about the environment. "There's so much negativity out there that we wanted to send out a more can-do message," says Pohl.

"It has hit a real chord and suddenly this part-time lark is becoming much bigger."