App Discovery

Google released the results of a recent survey of smartphone users in the U.S., which revealed how users discover and engage with mobile applications. For this survey, Google partnered with Ipsos to survey 999 smartphone users in the U.S. aged 16 through 64 during October. On the topic of discovering mobile apps, the survey showed that friends and family were the top way u ...

… at mobile user habits we can see that content relevancy is even more important due to information overload and space scarcity. Proven in publishing and retailing, algorithm-based recommendations of relevant apps have great potential on mobile and deliver improved results. App discovery units implemented on publisher websites deliver a two-to-three…