A landmark 37-storey tower, comprising 450 high-specification apartments, 30,000 sq. ft. of dedicated communal amenity space together with 35,000 sq. ft. of retail, office and leisure space is set to be the next scheme from the Moda Living team.

The tower will complement the surrounding architecture of the ‘Ridge’, Birmingham’s designated tall building zone, and is located opposite Brindleyplace, which accommodates over 10,000 workers within Grade A offices, restaurants, cafes, bars and retail space around three public squares.

Set within 5 minutes’ walk of Centenary Square home of the International Convention Centre, Symphony Hall and National Indoor, Paradise Circus, a 1.8 million sq. ft. mixed-use development, and Arena Central, home to HSBC’s new 210,000 sq. ft. headquarters, are both also in the immediate vicinity.

The site will also benefit from Birmingham’s tram network extension along Broad Street by 2018 and from the rest of the road nearby being fully pedestrianised.

Birmingham is the UK’s second city representing the largest business, professional and financial services centre outside of London, with a city centre population of over one million and a working age population in close proximity of over 4.3 million that is growing at twice the rate of the UK average.

A range of apartment types will be offered, with on-site amenities including a sky lounge, meeting rooms and indoor/outdoor cinema and fitness suite. There will also be a roof terrace with a 200m running track and landscaped gardens.

Lee Savage, of Moda Living, said:“This site fits in perfectly with our strategy of targeting central locations in major urban areas, where we can deliver high quality rental housing at scale to professionals let down by the buy-to-let market while also supporting on-going regeneration efforts.”

Waheed Nazir, Strategic Director at BCC, said:“The city has an ambitious growth agenda. We are planning for a significant number of new homes to meet the needs of our growing population and support our economic development.

“New inward investment is hugely important to this growth agenda. Confidence in the City is high and the delivery of homes, quality of life and employment opportunities will continue to see Birmingham as an attractive place to invest. The City Council will be looking to support those developments that help achieve our aspirations and deliver the high quality environments for our growing population.”

For further information on Moda Living please visit www.modaliving.co.uk or call 01423 560200, follow us on Twitter @Moda_Living and Facebook @modaliving.