Spotted in the wild, Bank Machine have executed a brilliant PR campaign promoting its ATM cash machines by offering a Cockney language option. Now you can enter your “Huckleberry Finn” (PIN) and choose whether you want a receipt or no receipt with your “Sausage and Mash” (CASH).

It’s a reminder that PR campaigns are most effective when leveraging both the on- and offline. It appears only a handful of ATM’s are actually equipped with the clever lingo, but the buzz has already reached well beyond the UK’s borders, making headlines in virtually every corner of the globe.