I thought it was very funny. (I'm not quite certain who Arcade Fire are myself). By the way, the term 'hipster' over here (in California anyways and if I've got it right) is used somewhat disparagingly to describe those of the younger set who might have been called yuppies a while ago - or their parents were - who, with affectation, indulge in the 'cool' (non-mainstream stuff). This is not really a statement about the hipsters of yore, the beatniks, except of course when hipsters trawl used clothing stores for beatnik garb. Is this usage the same over there where you are?

Dayna wrote:Have you seen this commercial over there? I wonder if it is a play on Hipsters. The music is pretty good anyway.

Those dudes look more like "homies from the 'hood" maybe? A funny commercial though - more than a bit different than the usual car ads.

"Hipster" here seems to be used in the same sense as Judith mentions. I don't think I could make a distinction between "emo" and "hipster", but it appears "irony" AND using the right kind of peer group aknowledged accessories of the week are still de rigeur...

Jamie, Defo worth seeing again :D as I learn something new every time. There used to be a really good live version of this song up but It seems to of been taken down. Probably because it would have been hated on by all the Hipsters and by all the Hipster Haters.