How Arthur Kurzweil started their logo design journey

Company name

Seeing Through Illusions.com

Overview

We are a new company dedicated to designing and manufacturing easy to do, quality magic tricks for professionals and hobbyists. Our tricks often have a spiritual or philosophical teaching attached to the presentation of the trick.

The founder and CEO of our company (see arthurkurzweil.com) uses the caricature provided in connection with publicity for his professional, spiritually oriented magic shows. He has recently decided to create and produce a cool line of new magic tricks.

Tell us a bit about who you are and the people you reach

We will be marketing to magicians, but also to teachers, clergy and anyone who wants easy-to-do, thought provoking illusions, with a philosophical, spiritual twist.

Requirements

We want the logo to include our company name and the caricature. Please note that the caricature has Hebrew letters in it.

We want the name of the company to be very easy to read.

Feel free to use as much color as necessary. The logo is black, but you can use color instead.

We will be using the logo in magazine ads, on our product packaging, and elsewhere.

We are excited to see something new and inventive--almost magical.

We are eager to use a logo that creatively combines the caricature with the name of the company.

Don't use any images common to magic: no top hats, cards, rabbits, etc.

Could the logo include an optical illusion? This is not essential, but it would be cool!

We want the logo to convey the spiritual and philosophical side of our tricks.

In summary, we need the logo to include the caricature and the company name/website: