Giant Eagle Jar Labels

Package Design by ocreations in Pittsburgh

While it’s not the exact words of the old saying, people assume that good things come in good packages. Quality package design with the proper use of various type styles, colors, spacing and graphics is an expertise of ocreations that they’ve had years to perfect.

Recently, ocreations was given the challenge to develop a new private label packaging system for Giant Eagle that was both high-end and easy to execute. It also needed to be compatible with various SKU's on products ranging from pasta sauce to pickles and be implemented by Giant Eagle's in-house design team, manufacturers, and other agencies as well. Using classic and innovative techniques, ocreations’ design was a quality, streamlined look that also streamlined the process for everyone involved.

Senior Partner Shawn O’Mara was formerly the lead graphic designer at Giant Eagle before starting his own agency. Many years later, Giant Eagle still chooses ocreations to maintain their in-house brand image and promote their products through innovative marketing and creative package design. The many long-term relationships they have are a statement to the quality of their work.