SPINEEaston arrows, produced with our advanced technology and manufacturing processes, deliver uniform spine between all arrow shafts of the same size, and 360 degrees around each shaft. With Easton, you know that your next arrow will fly like the last.

STRAIGHTNESSOur straightness measurements are actual, and surpass, with a far more stringent straightness requirement, ATA/ASTM industry standard. We measure straightness based on the full length of the shaft, minus two inches, which makes Easton arrows the most accurate in the industry. What we say is what you get — and better.

WEIGHTAccuracy requires weight consistency. Different weights will cause arrows to hit higher or lower. We adhere to strict weight tolerances in every arrow we manufacture, guaranteeing consistent arrow performance. Whether you're aiming for gold, or bearing down on a trophy elk, you know that the critical shot you're about to take will be as perfect as your practice shot.

Acorn Rage Juiced is a liquid gel formulation that is easy to use and can last for weeks. Formulated from the original Acorn Rage, this juiced up liquid gel acts like a time release version of the always popular powdered Acorn Rage.

For best results just find a rotted log or stump and pour on the Acorn Rage Juiced. The flavors will soak into the wood and emit the aroma for a long time to come. You can even just pour it straight on the ground. The deer will paw and lick at the spot creating a big hole. Don’t be surprised when you see deer attacking this right away. This is perfect for placing directly in front of a trail camera. There is no real learning curve with this product and the results speak for themselves!

Estrus™ Bleats tell bucks that a doe is ready to breed. Whitetail, Blacktail, and Mule Deer can all respond quickly and dramatically to the "quivering" doe Estrus™ Bleat produced by "THE Original CAN®". This is, by far, the best call we know of to call in bucks during the pre-rut, rut, and post-rut. Perfect for Whitetail, Blacktail and Mule Deer.

The deluxe version of Lansky’s super fast tungsten carbide sharpener features a roomy, overmolded rubber non-slip grip for maximum comfort and control, safety thumb rest and a lanyard hole for easy attachment to a belt or backpack.

Whether a first-time hunter or a seasoned veteran of the field, you may be assured Velocity Archery products will provide the edge you expect to be successful in your outdoor endeavors—and they stand behind that assurance.

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About Rural King

Rural King Supply planted its roots in Mattoon, Illinois in 1960. Since that time Rural King has added 80 stores in a ten state area (Illinois, Indiana, Kentucky, Tennessee, Ohio, Michigan, Missouri, Pennsylvania, West Virginia, and Florida). The heart of Rural King is the corporate office, distribution center and flagship store, located in its city of origin, Mattoon IL.

We welcome visitors, and encourage you to come in and take part in our 50 year tradition by enjoying a free bag of popcorn and cup of coffee on us.

Our 80 locations have an outstanding product mix with items such as livestock feed, farm equipment, agricultural parts, lawn mowers, workwear, fashion clothing, housewares and toys. You never know what you will find at your local Rural King and that's why every trip is an adventure. Our friendly staff is dedicated to serving your needs and can help you find whatever you're looking for.

Family Owned and Operated • Eighty stores in ten states • Over 60,000+ products available