"Know Your Audience" video series

When it comes to engaging different medical specialists, how well do you really know your audience?

Over the years we’ve spent engaging healthcare professionals through digital channels, we’ve amassed a lot of data on their needs, motivations, and behaviors. In our new “Know Your Audience” video series, we add a qualitative perspective to this data set.

Medical anthropologist Brad Davidson, PhD offers insights he’s gained in the decades he has spent working with and observing physicians. Understanding these differences is key to developing a communication plan that resonates.