Earlier this year I said that good design is subjective. I’m guessing quite a few people would disagree with that statement. Most of us want to believe we’re objective decision-makers who rationally think about problems and solutions and make choices based on objective principles. The truth is a little different.

How does one arrive at a design solution? Is design the inevitable conclusion of applying objective principles to a problem or is it the end result of more subjective decision-making? Something in-between perhaps?