for us, for them, for the planet

Cats in IKEA

A friend posted this video on my wall about IKEA releasing 100 cats into one of their locations to ‘see what happens’. The result was some adorable feline footage and a clever ad in the end. Some conversation ensued as to whether it was stressful for the cats and just a lot of hype for the sake of promoting mass produced minimalistic furnishings, or harmless fun. We’d like to know your thoughts on the subject, as we are divided on our stance in this matter.

One Response

I don’t really see anything wrong with this. The concept of letting cats go in Ikea just to “see what happens” is kind of bizarre, but in the end, it was probably a lot of fun for both the cats and the owners. What cat wouldn’t want to be let out into a huge world of furniture to explore? My cat would go nuts!