Novo Nordisk HQ main reception

After extensive alterations and new fitting-out of the reception area of the headquarters in Bagsværd, Novo Nordisk can now receive guests in a completely new, open and accommodating environment. Dissing+Weitling’s development of the new reception concept has been focused on creating the optimal setting for the visitor’s perception of the company – the point being that guests of Novo Nordisk should be received in surroundings which clearly and immediately communicate the spirit of the company. Upon arrival one is met by the refelction of the facade in the water which draws lines through the arrival area and further into the heart of the main building. The design of the new reception was concerned with a softening of the formal boundary between visitors and employees. Counters are therefore replaced by cylinder-shaped reception islands, and the waiting area is arranged as a café with refreshments like coffee, fruit and water, as well wireless internet access. The selection of materials is exclusive but unpretentious, and the functions of the room are at once surprising and intuitive.