Our Mission

Our mission is really two-fold.

First, we believe in the power of ethical commerce and business practices to transform lives. By providing jobs in scarcely resourced areas, we are providing hope and freedom for families. We believe in knowing the person behind the product, helping the underprivileged, and cultivating responsible buying practices that will change the future and the world. One family at a time. (Click here to learn more about our people).

Second, we believe in making innovative and quality products you as a consumer can fall in love with. We want you to get behind the story and mission, but we also want you to love the product in and of itself. That's why we make everything with the best materials the best way we know how. (Click here to learn more about our process).