Up to 60% of their creative employees solve a major problem for their employer

Up to 49% of their creative employees save or generate money for their organization

Creative abilities are the most important soft-skills for the 21st century workforce

Why? Because innovators are problem solvers and affect their organizations’ bottom-line earning.

More companies that foster creativity achieve notable revenue growth when compared with peers. Survey respondents were asked to compare their company's 2013 revenue performance against 2012, and 40% said their revenues grew by 10% or more. The majority of this group (58%) said they foster creativity across their companies.

What we do

SparcIt is an NSF-funded technology and creativity company based in the San Francisco Bay Area, CA. Based on over 50 years of psychological research, SparcIt has developed the first-ever automated platform to accurately assess and categorize an individual or teams' creative thinking abilities. Some are divergent thinkers and generate many ideas, other have the knack to focus on very original ones.

Employers can now measure and help enhance employees and teams' creative power through an easy to use online platform. They gain access to an accurate and versatile creativity quotient (CQ) to recruit and train employees, to form teams with appropriate, balanced skill sets. Increased engagement, improved retention, and enhanced leadership skills all result in a successful organization.

Development & EnhancementExercises proven to enhance the creative thinking ability

Fast, Accurate, ReliableAccurate and reliable results in as low as 10 seconds

Enterprises & UniversitiesClients in both enterprise and education sectors

Previously

Long interview process performed by psychologists

Short assessment (~10 min)

Expensive — up to $200 per assessment

Inexpensive — as little as $1 per assessment

Primarily performed on executives

Applicable to all levels

Unrealistic and inconsistent

Reliable and validated assessment. Defensible in the court of law

Who uses our product?

Recruiters

Value vs. speed: As recruiters, time is always our worst enemy. Our clients, be it internal or external, want the position filled and want it filled yesterday. So, it’s inevitable that we sacrifice value. But with assessments such as SparcIt, we are able to find the innovators for our clients without sacrificing valuable time.

Corporate Trainers and Consultants

Unlike personality assessments, one’s creative thinking abilities can be developed. Using SparcIt’s assessment, we can show to the stakeholders that your training is beneficial and improving the client’s workforce.

What do participants see?

Participants do not see any sort of Likert-scale assessment. They receive open-ended tasks they have to perform.

How one's creative abilities are measured?

SparcIt has adopted the semantics-based psychometric model which was originally designed by J.P Guilford and E.P Torrance. Based on this model, the participants are given open-ended exercises and their creative abilities are measured based on four dimensions: Originality, Flexibility, Fluency and Elaboration.