Even
though it's been more than 3 years since the death of Apple Computer co-founder
Steve Jobs, his presence is still felt in the industry he helped start. Whether
you use a PC, a laptop, a tablet or a smartphone, there is some of Steve Jobs
inside these devices. If you buy music online, Jobs was responsible for revolutionizing
the way that music is bought and sold online. He even had a hand in bringing
digital animation to fruition with his acquisition of Pixar. When it comes to
revolutionizing the technological world in which we live, you'd be hard pressed
to find an area in which Steve did not have an impact. In this article
from Working the Web to Win we will look
at how different the world would be had he not come along, as well as how his
legacy is likely to continue for decades to come.

Gone but not Forgotten

At
Apple Computer, Steve Jobs is gone but not forgotten. While it would be hard to forget their iconic
co founder, even 3 years after his death, it is as though Steve had just stepped
out for lunch. That’s due in part to the
fact that Jobs had his hand in so much of what we consider to be high tech
today. From iTunes to iPhones and from desktop
publishing to reading our news and magazines from a tablet instead of paper,
his spirit lives on in the products they make, sell and use. Even future
products will always be measured by the success of his legacy products.

Of course, there is one other
reason why anyone who visits Apple Computer corporate headquarters at 1
Infinite Loop, Cupertino, California would have the impression that Steve is due back at any moment. That’s
due to the fact that his office has remained virtually untouched since
his departure. His nameplate still graces
the door. When asked why during a March
18, Washington Post interview, Apple CEO Tim Cook responded,

Courtesy of fastcodesign.com

“I haven’t decided about what we’ll do there. But
I wanted to keep his office exactly like it was. What we’ll do over time, I
don’t know. I didn’t want to move in there. I think he’s an irreplaceable
person and so it didn’t feel right . . . for anything to go on in that office.
So his computer is still in there as it was, his desk is still in there as it
was, he’s got a bunch of books in there. His name should still be on the door.
That’s just the way it should be. That’s what felt right to me.”

That could change in a year,
when Apple’s new flying saucer-shaped headquarters is completed. But what will not change is the large
footprint and lasting legacy of one of the titans of microcomputing. In their just released book, “Becoming Steve
Jobs: The Evolution of a Reckless Upstart into a Visionary Leader,"authors Brent Schlender and Rick Tetzeli
document Jobs’ triumphs and travails. While a visionary, Steve had what
amounted to blinders on in a number of circumstances that cost him big.

One of the first was a
unilateral decision he made in 1984 to air an Orwellian 60-second spot during
the Super Bowl without consulting the board until the day before it was
scheduled to air. According to the book,
the board was so horrified that they sold one of their spots so that the ad
only appeared once during the game.

Shortly after that, Steve
decided it was time to reinvent the personal computer, the market for which was
becoming glutted since the introduction of the IBM PC and its many clones. Taking
$50 million of the company’s money, Steve assembled a team of the best and
brightest at Apple and created what he thought would be the next leap forward
in personal computing technology. Called Lisa, the computer was released
in January of 1984priced between
$3,495 and $5,495. Even though the system was well ahead of its time,
commercially its launch was hailed as a failure, one that would ultimately cost
Jobs his job.

Failure Never Stopped Steve
Jobs

Courtesy of en.wikipedia.org

This
failure did not deter Jobs, who along with several other ousted Apple employees
went onto start NeXT Computer, Inc. in 1995. While NeXT only sold around
50,000 units and was ultimately absorbed by Apple for $429 million, several of
the concepts developed at NeXT were incorporated into later Apple systems,
including parts of the OS X and IOS operating systems. During his hiatus
from Apple, Steve Jobs also dabbled with another company called Pixar, in which
even George Lucas had lost faith. Pixar would later go onto produce a
number of animated features some of which would receive Academy awards.
Jobs also clearly had a bead on the NeXT big trend of the 1990’s which he
referred to as interpersonal computing that would soon appear with an eerily
similar moniker: The Internet.

Steve’s Return to Apple

“While Steve Jobs returned to Apple, after
running another computer company he started called NeXT, a man named Gil Amelio
was the CEO of Apple. The company was a disaster at this point, and Jobs didn't
think very highly of him — in fact, he thought he was a bozo.

To signal his displeasure, Jobs dumped
all but one of the shares he had gotten for selling NeXT to Apple without
telling anyone. He had one share, so he was still able to attend Apple's annual
meeting, "but the sale was a
high-decibel vote of no confidence," write the authors. "Amelio felt
stabbed in the back, as he was." Read more at businessinsiders.com

Courtesy of extremetech.com

How Steve Brought Apple
Back

More importantly, immediately upon his
return as CEO, Steve’s first job was to replace nearly everyone on Apple’s
board. You have to remember that Steve
was absent from Apple for eleven years, during which time the company had
floundered. Within two years Jobs had
brought Apple back from the brink of near bankruptcy. In 1998, Steve started debuting a number of
revolutionary new products, including the
iMac,iPod,iPhone, andiPad. He also
initiated the service side of the business by opening a chain of Apple Retail
Stores and two new etailers, iTunes Storeand theApple Store.As a result, by 2011 Apple became the
world’s most valuable publicly traded companies. Unfortunately, that was also the last year of Steve
Jobs life. That doesn’t mean he waited
until the last minute to make sure that his legacy was preserved.

Steve's Why

"Steve cared deeply
about the why," current Apple CEO Tim Cook told authors Brent Schlender
and Rick Tetzelii. "The why of the decision. In the younger days I would
see him just do something. But as the days went on he would spend more time
with me and with other people explaining why he thought or did something, or
why he looked at something in a certain way. This was why he came up with Apple
U., so we could train and educate the next generation of leaders by teaching
them all we had been through, and how we had made the terrible decisions we
made and also how we made the really good ones.

Apple's senior vice
president of Internet Software and Services, Eddy Cue, noted that Jobs was
"working his ass off till the end, in pain," using morphine to remain
functional. In his final years Jobs began accelerating preparations to leave the
company in a good shape, including founding Apple University, but also talking
with Cook about what would happen after his death.

"He didn't want us asking, 'What would
Steve do?' He abhorred the way the Disney culture stagnated after Walt Disney's
death, and he was determined for that not to happen at Apple," according
to Cook."

Summoning Tim Cook to his home on August
11, 2011, Steve passed him the torch by naming Tim

Image courtesy of Forbes.com

as his successor. But even that meeting demonstrated Jobs
unwillingness to give up the ghost.

“Cook remarked to the
biography's authors. "I thought
then that he thought he was going to live a lot longer when he said this,
because we got into a whole level of discussion about what would it mean for me
to be CEO with him as a chairman. I asked him, 'What do you really not want to
do that you're doing?'"

Apple's Stock is better
than Ever

While his passing did have a
short term negative impact on Apple’s stock price that briefly fell 5%, the
company Steve founded is today stronger than ever. In March 2011, Fortune
Magazine named Steve Jobs the “greatest entrepreneur of our time.” Other posthumous honors included the Grammy
Trustees Award, inducted as a Disney Legend, along with a bronze statue in
Budapest commissioned by the Graphisoft company and a memorial that was erected
in 2013 in St. Petersburg, Russia.

Suffice it to say while the corporeal form
of Steve Jobs will only be with us via YouTube and previously televised interviews,
his undying spirit and lifelong list of
technological accomplishments will continue to
haunt the industry that he helped spawn.

In
this article, I explained how the innovating spirit of Steve Jobs permeates
many of the high tech products we love
and use today. I cover the many facets of
our world that were touched by Jobs innovation. I show how, even though
he is gone, Apple corporation will continue
to build products based on the ideas and the way of thinking that Steve
Jobs imbued his company.

If
you like this article, you can find more by typing “innovation” in the search
box at the top left of this blog. If you found this article useful, share it
with your friends, families and co-works. If you have a comment related to this
article, leave it in the comment sections below. If you would like a free
copy of our book, "Internet Marketing Tips for the 21st Century",
fill out the form below.

Most people who work the web
realize that blogs and social posts are two of the best ways to promote
themselves and their business. The problem is that even the best prose can
easily get lost in the vastness of the Internet. In this article, we're going to
explore a number of ways that anyone can create, grow and engage an audience.
Even better, I'll introduce you to a number of resources that you can use to
enhance and even monetize your online content. If you think you have the
"write stuff," then keep reading and get ready to absorb the knowledge
from this week’s, Working the Web to Win.

When it comes to generating
results online, most people still act as though a website is the be-all,
end-all of Internet marketing. That kind
of thinking is so 20th century.
Sure, before the year 2000, there were only two things you needed to
succeed online: a website and a search engine.
Fifteen years later, not only is this clearly not the case, in some
cases you don’t even need a website to generate results.

When you consider that it
takes from four to six months on average for a website to work its way up the food
change onto the first page of the major search engines, this isn’t always the
best route to success for many businesses.
Sad to say it, but 99% of websites never make it onto Page One. In the first place, a website only represents
25% of the criteria that search engines use to determine ranking. The other 75% consists of off-page media,
including blogs, social networks, and videos.
Unless you have the time or money to post relevant content to Facebook,
Twitter, Google+, Blogger and YouTube on a regular basis, then your chances of
making it to the top of the search engines is slim to none.

However, that doesn’t mean
you should throw in the towel. Especially
if your resources are limited, it's sometimes a better course of action to
choose your battles and start growing your web presence on the installment
basis. One of the quickest ways you can
create a growing audience that you can sell to is by blogging.

Started on August 23, Blogger
was originally created in San Francisco by three contract programmers during
the dot-com boom. When dot-com became
dot-bomb, Blogger barely survived the shake out. Then Google came calling in 2003 and bought
Blogger. Since that time, Blogger has
seen quite a few changes. Today’s
platform allows users to do much more than merely post blogs. Fully fledged, a writer can do everything
with Blogger that they can do with a website, including:

Post text

Embed videos

Include banner ads

Host forms

Create subsidiary pages

Add backlinks

Automatically resize to any platform

Generate a loyal following

Even more importantly, as soon as you click on the "publish" button, the Google bots will index your
blog. This means that a properly
optimized blog post could wind up on Page One of Google in as little as a few
hours. Try doing that with a website.

Face it, the reason anyone
builds a website is to get found on the web.
The problem with that idea is that the current search engines have a monopoly
and they tightly exerted their control as to what get exposed. There are only
approximately 15 to 20 listing positions (per search engine) on the three
biggest search engines, Google, Yahoo and Bing. That makes trying to get a page
one listing very hard to accomplish.

But what if there was a way
to generate the same or even better exposure for your business without having
to rely on search engines at all? In
fact, what if I could show you a way to generate a bigger audience and
increased conversion without the use of a website. Would that interest you?

Before I do that, let’s take
a look at the best case search engine scenario.
Let’s say for the sake of argument that you woke up one morning to find
your website in position 1, page 1 on Google.
Let’s also assume that it was for a highly coveted keyword or phrase
that produces 10,000 relevant searches per month. Sounds good doesn’t it? Well, it should, because on average the top
organic listing on Google generates nearly two thirds of the clicks that go to
that page. So your website would receive
around 6,500 clicks that month.

That’s the good news. The bad news is this, just because your site generated a few thousand
clicks doesn’t necessarily mean that it will generate a lead, a registration or
a sale. Far from it. That’s because on average, a visitor to your
site from a search engine is going to spend less than two minutes on your site
before they either take action or click back to search. After all, there are upwards of 20 listings on Page One of Google search from which to choose.

Unless your website fulfills
a need, or contains an irresistible offer that compels the visitor to act, they're going to peruse several sites other than yours. That’s the main reason people “google it” in
the first place, to comparison shop.

We Don’t Need No Stinking Website!

Blog readers are a different
breed of cat. In the first place, blog
readers spend, on average, twice the time on a blog as a visitor does when they
a website. They are interested in
reading what you have to say. Secondly,
a well-written blog can not only make an impact on the reader, but it can also
elevate the writer to the level of expert. That’s right, it raises your
credibility! Since it is important that
a visitor know, like and trust you before they make a buying decision, you can
convey much more authority with a timely blog than you can with even a highly
targeted website. Best of all, once
immersed in your blog, the only subsidiary clicks available are not to
competing bloggers, but to the other content contained on your site. Just like your website, Blogger comes
complete with analytics that can help you adjust your message, your subsidiary
content and your offers. (Take a look at a snapshot of our readership below.)

Our Blog Stats as Of mid-March 2015

Currently, our blog is being
read by almost 50,000 people per month.
This figure far exceeds the 6,500 clicks per month that our mythical website
above achieved during the same period.
These blogs are well-read and our offers and ads produce results nearly
every day. Our readership was generated
by writing an average of one blog every week for the past three years. So this is something that anybody can do as
long as they follow the ABCs of successful blog writing.

The A B Cs of Successful Blogging

A - Always intrigue the
reader. The last thing anyone wants to
read is about your last board meeting or ad copy. To create a following you need to answer a
question, fulfill a need, or provide real value. A catchy title and lead paragraph
are also a plus. The objective is to
inform and entertain at the same time. (We refer to this as Infotainment.)

B – Bring your readers a
great read. We have found that the
minimum copy for a great blog is 1,200 words or more. Don’t short sheet your readers by penning
only a few paragraphs. Think magazine
article, long copy or in-depth info as opposed to a fat tweet or short copy. Your readers will thank you.

C – Create a sharing
atmosphere. Provide your audience with
information that they can’t find anywhere else and they will treat you like an
authority figure. Also make it easy to share your blog with others. Post it to
your social nets daily so that your current following can stay current.

Then there is just one more
task and that is to generate distribution.
The problem is if you write the world’s best blogs and no one reads them
what you have created is a billboard in the desert. Content marketing (a.k.a., business blogging) requires real dedication. While there are a number of ways to create an
audience. There is pay per click and promoting your post.

Don’t forget the Social Nets

However, the two best ways to
get the word out are by posting to your social nets and by working with other
successful bloggers. If you already have
a substantial amount of followers on Facebook, Twitter, Pintrest and/or
Google+, pushing your blog posts couldn’t be simpler. That’s because at the bottom of your blog is
the F, T, P and G that are created for you to do just that. Simply point, click and add a comment on each
of these icons to push your blog to your followers.

An even better way to
generate a following is to pool your resources with fellow bloggers. One of our award-winning services that we offer to clients
is called Team Tech. This is a
peer-to-peer blogging club where members are matched with five bloggers from
non-competing businesses. Every week, these blog buddies are tasked with reading each other’s blog, adding an
appropriate comment and then pushing member blogs to their social nets. This creates instant readership, since their
blogs are seen every week by thousands of readers who would otherwise have no
way of seeing their blog.

On top of that, we coach each
team to make sure they are optimizing their blogs and acting in each other’s
best interest. The last way we help them is by also getting in on the team spirit
by sharing their blog post to our 65,000+ followers and the groups we belong
to. This gives each of the team tech members an additional bump each week and
really kick start their viewer growth.

The important thing is that
with a little imagination, you can create an audience without having to duke it
out on the search engines. If you do
have a website, adding a blog is a great source of Google Juice, since the
world’s most popular search engine puts a premium on blogs that generate a
substantial following. You can also use
these blogs to bolster your social networks as well, in essence killing two
birds with one stone. All you have to do is apply the write stuff.

Thanks for sharing your time
with me.

If you would like to learn
more about Team Tech or any of our 25 other marketing services, call Carl or Hector at
904-410-2091.

In this article,I explained how you can use blog marketing in a more effective way than website
search engine marketing. I have shown how even if a website is doing really
well, a well setup quality blog can do even better because of the greater time
people spend on the blog, the credibility it builds and the lack of competition
on the blog itself. I have also provided the A, B, C's for effective blogging
so that any newbie can learn how to produce great results.

If you like this article, you can find more by typing
“blogging” in the search box at the top left of this blog. If you found this
article useful, share it with your friends, families and co-works. If you have
a comment related to this article, leave it in the comment sections below.
If you would like a free copy of our book, "Internet Marketing Tips
for the 21st Century", fill out the form below.

When he isn’t cooking up tasty stories online, Carl Weiss is CEO of Working the Web to Win, a digital marketing agency based in Jacksonville, Florida. He is also the co-host of the online radio show of the same name on Blog Talk Radio. You can reach him at 904-410-2091 or email him at CarlW@workingthewebtowin.com.

LinkedIn was one of the very first social networks I joined. Even in the beginning I felt LinkedIn was
modeled after real business networks. Business professionals, small business
owners and even CEO’s of large corporation’s find LinkedIn to be the go to resource
for business today. Yet having said all that, most LinkedIn users never even
try to take advantage of its many features. I have heard people say “it’s a lot
to learn” or they feel overwhelmed by LinkedIn’s features. I call these
features the “Eight Great LinkedIn Secrets”, not because someone would have to
kill you if you learned about them – I say it because they are hidden in plain
sight. Business professionals jump right over these features as if they weren’t
there. Well, in today’s blog, I will spell out the features you need to
understand and use. These must “know” features will get you in touch with the
connections you seek and make your LinkedIn experience worthwhile every time
you use it.

The military loves them,
Amazon covets them and millions of civilians own them. I’m talking about drones, otherwise known as
Unmanned Aerial Vehicles (UAVs). Not
since the dawn of manned flight more than 100 years ago, has a topic so
enthralled the public and worried the federal government. The FAA currently has its hands full trying
to manage the booming airline industry where 21st century jumbo jets
are still being vectored to all the cardinal points of the compass by 1970’s
technology. The last thing they want to
have to wrestle with are potentially tens of thousands of UAVs crisscrossing
the friendly skies. It’s one of the
things that give bureaucrats indigestion.

This Ain’t Your Granddaddy’s flying box kite.

Ryan Firebee was a series of target drones/unmanned aerial vehicles. (Photo credit: Wikipedia)

What most people don’t
realize is that it was a bureaucrat by the name of William P. McCracken, Jr.
that received the country’s first pilot’s license on April 6, 1927. That was only a month and two weeks before
Charles Lindbergh made the first solo crossing of the Atlantic on May 21. As assistant Secretary of Commerce for
Aeronautics, he had offered the honor of the first pilot’s license to none
other than Orville Wright, who declined being that he no longer flew. McCracken, who had earned his wings flying in
the Army Air Corps during the First World War, followed by a stint flying mail,
had helped enact the Air Commerce Act of 1926. This legislation not only regulated the
training and licensing of pilots, but it helped establish and manage airports,
navigation aids, issue airworthiness certificates for aircraft and investigate
accidents. In short, it established the
framework for the agency that would start off as the CAA and eventually evolve
into the FAA we know to this day.

Fast Forward Nearly Ninety Years

Fast forward nearly ninety
years and we have come to the dawn of a new age of aviation, brought about by
the same military that introduced aviation to the masses way back when. While relatively a recent innovation in the
eyes of the public, Unmanned Aerial Vehicles have been around for nearly as
long as there have been aircraft. The first
pilotless aircraft were constructed from surplus military biplanes fitted with radio
controls and packed with high explosives.
Kind of a poor man’s cruise missile, these aircraft were designed to be
piloted to altitude, where the pilot would engage the radio-controlled
autopilot before bailing out. Then the
plane would be flown by a pilot in another aircraft whose job it was to guide
the plane to the target. While initial
tests were carried out during WWI, it wasn’t until WWII that the technology was
deemed flight worthy. Even then there
were a number of accidents, such as the one that claimed the life of Joe
Kennedy Jr. when his B-17 loaded with Torpex explosives detonated prematurely,
killing Kennedy and his copilot, Lieutenant Wilford John Willy.

After the Second World War,
UAVs saw use as everything from aerial targets to the first fledgling
reconnaissance drones. These spies in
the sky were used extensively during the Vietnam War, with the USAF 100th
Strategic Reconnaissance wing launching 3,435 Ryan Lightning Bugs that were used as
aerial scouts. (554 of these were lost
during the war in Southeast Asia.) But
it wasn’t until the 1980’s that the military had an epiphany that gave them a
whole new mindset when it came to embracing the true capabilities that UAVs
represented.

It was the Israeli Air Force
that took the next quantum leap, by using a fleet of Ryan Firebee drones they had
purchased from the US to trick Egypt into firing off all their surface-to-air missiles
at these UAVs at the outset of the 1973 Yom Kippur War. This made routing the
defenseless Egyptian’s seem like child’s play. In
1982, the Israeli's soundly defeated the Syrian Air Force by once again
using UAVs in a number of tactical roles, including being deployed as decoys,
aerial jammers and surveillance birds.
Their Scout UAV was the first to transmit live video with a 360-degree
view of the terrain below.

During the first Gulf War,
the US used Pioneer UAVs developed by Israel to observe Iraqi troop
deployment. In one famous incident, a
Pioneer launched from the deck of the battleship USS Wisconsin, observed Iraqi
troops surrendering following the bombardment of their trenches by the ship. This led the US to develop a new class of
military UAV starting with the Predator.
At first used exclusively as an observation platform, it didn’t take the
military long to figure out that the Predator was a platform big enough to hand
ordinance. The armed version of the
Predator, which can carry two Hellfire Missiles, was designated the Reaper.

Take me to your leader

Suddenly all kinds of
military contractors were creating all manner of UAVs from vertical takeoff
quadcopters, to drones that could be carried onto the battlefield in a backpack
by troops, to miniature bugbots that could stealthily infiltrate buildings, to
world traveling autonomous UAVs that can stay airborne for days or even weeks
at a time. A number of these odd looking aircraft were mistaken for UFO's when spotted at low altitude
by the public.

Ever since the 1950’s, UFOs
have become common fodder in newspapers, on TV and in the movies. In more than one motion picture, alien
lifeforms descended from their spaceship only to demand, “Take me to your
leader.” While this has never happened
in real life, it was only last month when our current Commander in Chief got a
taste of what an alien invasion could be like when a UFO landed on the White
House lawn. That’s because on February
2, a DJI Phantom quadcopter crash landed in front of the White House. The UAV in question, which was owned and
operated by a US intelligence agency employee, purportedly malfunctioned. The President, not to mention the Secret
Service was not amused.

Better Late Than Never?

With everyone from
businesspeople to kids having access to an ever growing armada of consumer
UAVs, you would think that the federal government would be rushing to legislate
the training, operation and regulation of drones. And you would be wrong. The FAA’s rules for the operation and
certification of drones are to date some four years late. Originally the aviation authority had set a
date of March 10, 2011 as the inception date for the establishment of
regulations that among other things, would designate where, when and how high
drones could fly. But as of the date of
this publication, the FAA is still asleep at the controls.

Sad to say it, but as drones
of all shapes and sizes continue to proliferate, there is no way for a US
citizen to obtain either a private or commercial drone pilot’s license. Meanwhile the skies are quite literally abuzz
with consumer drones. Aside from
rankling the President, there are clear safety issues associated with fleets of
unregulated UAVs. While military UAVs
such as the predator are responsible for an increasing number of deaths, it is
only a matter of time before a consumer drone causes, either intentionally or
unintentionally, a fatality.

Unregulated Drones Being Flown by Untrained Pilots?

Unregulated drones being
flown by untrained pilots can easily come into conflict with civilian and
commercial aircraft. A number of
consumer drones have the ability to fly hundreds or even more several thousand
feet high. Everything from helicopters
to aircraft taking off and landing could be damaged or even brought down should
a drone inadvertently stray into their flightpath. (Everyone remembers how US Airways Flight
1549 was forced to ditch in the Hudson River in January 2009 when it crossed
paths with a flock of geese.)

A blog from qz.com sums up
public opinion best: “As the delays have mounted,
drone enthusiasts have grown increasingly frustrated with the FAA. In a press
conference this morning, transportation secretary Anthony Foxx and FAA administrator
Michael Huerta both refused to say when they thought the new proposed rules
might actually be implemented–probably because it could take years. Foxx and
Huerta also dodged questions about how the FAA would even be able to know if
rules are being violated. Huerta said the FAA’s first focus is on ensuring
people know what the rules are.”

In the meantime, commercial
drone operators have been flying on the edge of lawlessness. To fly a UAV legally in this country
currently requires a commercial operator to apply for and receive an exemption. Since September 2014 the FAA has issued a
grand total of two dozen exemptions to commercial operators. This is a fraction of the 342 applications
received. Even more bizarre is the
government’s current requirement that every applicant have a private pilot’s
license. Since there is a huge
difference between flying a light plane and a drone, this is just another clear
cut case of bureaucracy run amok.

Far from being stymied by the
Herculean task of studying the myriad of ways that commercial operators
could employ UAVs, an internal FAA cost-benefit study recently leaked to the
press only considered four uses for civilian aerial drones: aerial photography,
search/rescue, bridge inspection and precision agriculture. Clearly anything that saves lives or helps
feed the world is a good thing. However, this particular study only covers the tip of
the UAV iceberg. It just goes to show how ill-equipped the federal government
is when it comes to dealing with the biggest innovation in civilian aviation
since the Wright Brothers first flight.

While civilian drones
continue to literally fly off the shelves, the FAA effort seems to be all but
grounded. Two weeks ago, the agency
proposed that commercial operators pass a written test every two years. They also proposed restricting that
commercial operators always maintain eye contact with their aircraft and that
drones be restricted to an altitude of no more than 500 feet and a speed of no
more than 100 mph. They also wish to restrict drones to daylight hours and they want to keep them from
flying over anyone not involved in their use.
This means that commercial operators would literally be precluded from
flying over any place where crowds gather, which would mean that you can
forget about using drones as delivery vehicles.
(Sorry Amazon.)

When it comes to enforcing
the rules, that is another matter. A
recent article from the NY Times stated that, “Regardless of
what the final rule says, the F.A.A. could find it difficult to enforce the
regulation. It will have to rely on complaints from the public and local law
enforcement. Also, the agency, which is in the middle of a major
upgrade to the nation’s air traffic system to reduce congestion, may
not have enough resources to monitor the thousands of drones that could take to
the sky once this rule is finalized in the coming months. The agency has about
7,200 employees in
its aviation safety division, a number that has not increased much in recent
years.”

That there needs to be rules
and regulations for the safe operation of civilian UAVs is obvious. Civilian
drones are here to stay. As their prices
continue to fall and their flight characteristics continue to climb it is clear
that doing an ostrich impersonation is hardly going to make the problems
inherent in the growing fleet of civilian drones go away. All it makes you want to do is shake your
head wonder what Orville and Wilbur would have made of it.

In this article I have
described the revolution that is taking place with drones. I have explained how
the military, the public and business fascination have turned these semi-automated
flying instruments into everything from delivery boys, to spy’s to flying weapons.
I father discuss how the regulations to control both and civilian, commercial
devices is several years away. Let’s hope that the FAA adopts some of the more
sensible rules that are mentioned in this article.

If
you like this article, you can find more by typing “Drones or robots” in the
search box at the top left of this blog. If you found this article useful,
share it with your friends, families and co-works. If you have a comment
related to this article, leave it in the comment sections below. If you
would like a free copy of our book, "Internet Marketing Tips for the 21st
Century", fill out the form below.

Thanks for sharing your time with me.

When he isn’t cooking up
tasty stories online, Carl Weiss is CEO of Working the Web to Win, a digital
marketing agency based in Jacksonville, Florida. He is also the co-host
of the online radio show of the same name on Blog Talk
Radio. You can reach him at 904-410-2091 or email him at
CarlW@workingthewebtowin.com.

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By Hector Cisneros I have been actively networking in a number of organizations since the early 1980’s. My experience, tells me that most...

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