Brand Strategy

Many of the world’s most valuable brands rely on us for their brand strategy needs. Once your team has decided on a name, we recommend that you begin acquisition procedures immediately. Once the initial steps are complete, we will discuss our findings and ask for the client’s input. We will serve as your proxy in this process, determine why the mark is important and serve as your proxy and the true interested party will remain unknown. This is important so the subject doesn’t get any funny ideas, such as hijacking it for a ridiculous figure.

The Plan

Once your company’s creative team makes a name decision, you need to start conducting trademark use searches. This entails looking at other applications, registrations, common use, and other things in order to root out usage that could become problematic down the road. Once you have done that, the IPCybercrime team will assist our clients in determining use for the flagged items. We dig deep to uncover and verify past, present and future trademark use information. In a landmark decision in July 2008, a U.S. District Court wrote that brand owners must be responsible for monitoring the infringement of its trademarks, not online retailers such as eBay®. However, in another landmark decision, another U.S. District Court held the first-ever marketplace liable for counterfeiting. The firm that was hired to prove the case was IPCybercrime.