What is hospitality? How do we define hospitality? It is a special form of color and harmony. It is a sedentary seating and a mesmerizing painting. Is it an exciting discovery of a theme restaurant or a bouquet in front of you?

The meaning of hospitality can be referenced to more than a thousand year before. The International Dictionary of English defines, as early as in year 1800, that a hotel is a type of building that caters accommodation, food and beverage and service to the mass. Seemingly affirmed is, however, that different hotel exudes largely different details whereas a trivial family lifestyle can be elevated to the level of arts.

The client is a ‘fragile individual.’ His or her senses are expected to be exceptionally sensitive and discriminate once being away from he or she familiar surrounding and residence. Hence, designers must actively avoid the arbitrary conventional design while concurrently mind over modernistic fusion and innovation, and rooted in the era where they belong to. In recent years, UDG has dedication to develop and innovate in hospitality design. On the hospitality foundation, it is to integrate vernacular features, increase the elements of leisure and entertainment so that the product exudes rich and brand new form.