Sony to Offer Premium Sound Memory Card

For audio freaks, the quest to reduce noise never ends, even if it means sometimes paying a high price for equipment–say, $1,000 for a one-meter audio cable.

Sony Corp. has been more than happy to try to cater to their passion for clean sound, offering a $1,200 Walkman and other high-resolution audio technology, including high-end headphones and wireless speakers.

Now comes a memory card engineered for sound quality. Beginning next month, the 64 gigabyte SR-64HXA micro SDXC memory card will be sold for around $160 in Japan, roughly five times the cost of a standard card with the same amount of storage. The SR-64HXA produces less electrical noise when reading data, the company says.