Einstein Bros.' New Denver Location Celebrates Grand Opening

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Popular Restaurant Destination Opens 29th Location in its home market

DENVER, June 18, 2009 /PRNewswire-FirstCall via COMTEX/ -- Einstein Bros.(R) Bagels invites friends, residents and commuters to celebrate the grand opening of the newest location in Denver at the intersection of Quebec St. and E. 2nd Ave. which opened for business on Tuesday, June 16.

"With the opening of this, our twenty-ninth location in Denver, we are adding to the tremendous momentum we've built in our home market," said Jeff O'Neill, chief executive officer of Einstein Noah Restaurant Group (Nasdaq: BAGL). "We are excited to strengthen our bonds with the community, and we welcome our new neighbors in for breakfast, lunch or anytime."

The restaurant is located at 200 Quebec St. and will be open between 5:30 a.m. and 4 p.m. Monday through Friday, 6 a.m. to 4 p.m. Saturday and 6 a.m. until 3 p.m. on Sunday.

Spanning more than 3,000 square feet, the restaurant seats up to 50 guests in an atmosphere that combines the energy of the local neighborhood with a tradition of great tastes, textures and aromas. For added convenience, the restaurant also has a patio that seats up to 25.

To celebrate the grand opening, Einstein Bros. is sending coupons to 20,000 local residents, making available to them such offers as a Free Bagel Shmear & Coffee, Free Lunch Sandwich, Free Coffee, 50 percent off a Bagel Bucket, a buy-one-get-one Lunch Sandwich and 25 percent off any purchase.

The local workforce also will be able to take advantage of the free offers. The buy-one-get-one deal and 50 percent off a Bagel Bucket with coupons are being mailed directly to their workplaces.

"We are thrilled to offer a restaurant that will impress new and longtime Einstein Bros. fans with distinctive menu options and a vibrant dining environment," O'Neill said. "When guests sit down to eat Einstein Bros.' food, we want them to taste our innovation. We want them to experience the 'wow factor' with each bite."

About Einstein Noah Restaurant Group

Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual restaurant industry that operates locations primarily under the Einstein Bros.(R) Bagels and Noah's New York Bagels(R) brands and primarily franchises locations under the Manhattan Bagel(R) brand. The company's retail system consists of approximately 600 restaurants in 36 states and the District of Columbia. It also operates a dough production facility. The company's stock is traded under the symbol BAGL.

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