A
product tester evaluates and recommends products. No, you
don't work in a laboratory or do anything technical or scientific. You just
use products like you normally would and see how you like them. Then, you
endorse the products you like. It's really easy. Nothing hard or
complicated. When other people try the products you recommend, you get paid
a royalty. This is what sets you apart as a professional.

It’s important to understand the
difference between a professional and an amateur. Both have favorite
products they use as part of their fitness activities, such as sports drinks,
apparel, gear, etc. The main difference is that a professional
gets paid for using and endorsing products. An amateur doesn’t. In many
cases, they both use the same product. It’s just that a professional has a
special way to profit by using the product. That’s what I’ll show you how to do –
how to be a professional. All you need is a little guidance, and you can do
it, too.

Everyone’s heard of celebrities
who get paid buckets of money for endorsing products. Well, I’m not a
celebrity, and chances are, you’re not either. Since we’re not famous, no
one is going to give us a pile of cash up front. But that doesn’t matter. You can still make thousands of dollars doing basically the
same thing – if you know how. That’s where I can help you. As you
use
and endorse certain products, there’s a way to make plenty of money on the
back end.

What do I mean by back end?
Let’s say a company agreed to pay you $2 every time certain customers
buy a product. What if 250 customers bought that product this week? That
would be $500 in your pocket. What if 1000 customers bought the product? Or
5000? You get the idea. It can add up to a lot of money.

The key is to find a company who
will make this kind of a deal with you, a good-sized company that has a superb
sports product. You also need to know how to evaluate and endorse a product so
you can attract lots of customers and get paid for it.

Don’t worry. I have everything all
worked out for you. I’ve already done all the hard work. All you have to do is
follow what I tell you here. Remember, I’ve been making money at this
for over sixteen years. I know what I’m talking about. If you listen to
me, you can do very well.

I'll explain each of these in detail
below. If you follow what I tell you, you can make good
extra money in your spare time. If you want to apply yourself more, you can earn a
handsome full-time income. You can start gradual and expand as fast as
you want. You are always in control.

This is probably the most
critical step, especially for a beginner. You’ve got to have the right product to
start right. After you get some experience you can consider adding other
major brands. But you have to get your feet wet first.

Based on my years of experience,
I'm going to give you a tried-and-true formula for success. I’ve evaluated
a lot of products, and now I'll show you the best strategy for
beginning in the business. You have to focus on one exceptional product.
This will let you start strong. But to do it, you need to work with a
excellentproduct.

The
right
way to start. My
strong recommendation at this time is a product called Max. It’s a new
bioactive sports beverage
from Morinda, Inc.
This is, bar none, the best product I've ever seen for making good money
as a new product tester. Let me explain why.

When you choose a product,
especially when you're new at this, you need an edge. There’s a lot of competition
out there. The only way you’ll get that edge is if you select a product that
meets certain marketing criteria. Here’s a list of some of these criteria. Whenever
you’re considering a product to evaluate and endorse, make sure that it can pass
all of these requirements with flying colors–

Can be used in all sports.
There are literally thousands of sports and fitness products. Right now I’m
personally evaluating a number of
major brands, including Nike, New Balance,
North Face, Asics, GoPro, Garmin, Oakley, Camelbak, Thorlo, and others. But there’s
one product that
always pays me very well – Morinda's Max.

One reason is that Max can be used
in all sports and even by people who are not particularly active. If you
choose a product with narrow appeal, you greatly limit your chances of
making money. For example, if you choose a running product, you cut out all
the sports that don’t involve running (such as swimming, cycling, skiing,
etc.). That’s millions of potential customers you won’t reach. So you need a
product that everyone can use in all sports. In this case, Max fits the bill.

Consumable.
You
want a product that customers will use up. You want
them to buy again and again and again. This creates a cash flow so
you can enjoy a regular income. If you choose a product that people purchase
only rarely or randomly, such as a watch or backpack, it becomes a one-shot deal.
That doesn’t work well for making money. So let’s assume, as we
continue our discussion, that we’ll be talking about a consumable product, such as Max.

Exclusive.
This is a tough one to acquire, but extremely powerful if you can get it. If
you have a product that no other company can copy (because of a patent or
proprietary rights), you are really in the driver's seat. Such is the
case with Max. It has been proven to be the only product
on the global market that lowers AGEs. Better AGE levels mean better
performance. It's a patented, one-of-a-kind product.

Safe. The last
thing you want is to recommend a product that could hurt people – let alone
risking your own safety. Products that have warning labels – like do not use if
pregnant or nursing, keep out of reach of children, consult a doctor before
using, etc. – and products that contain questionable ingredients, such as
added sugars, caffeine, or phosphoric acid, are not good choices. Max
contains no harmful ingredients. It has been extensively tested in many
countries. It’s
effective yet completely safe for everyone, young and old, and has
zero harmful side effects.

Proven
to work. Bottom line, the product must do what it claims. People have to be
able to see the difference when they use it. It’s hard to honestly endorse a
product if you don’t get great results. Again, Max is backed up by extensive
scientific studies and clinical trials. From my own experience, I
can say I've never seen such remarkable results for oxygen uptake,
endurance, and fast recovery. Bottom line – it ups performance.

Profitable.
Of
course, you must have a deal where you can make money. With Max, you can
earn up to $7 per bottle in royalties. Imagine moving 1000 bottles a month
through your account. It’s not just a dream. It’s totally doable if you're
ready to apply yourself.

The checklist above can also help
you deal with competition. There may be others who claim that their product
is better than yours. Not to worry. Other products may satisfy some of
the these criteria. But I've yet to run across a product other than Max
that satisfies them all. You shouldn't be shy about pointing this out if
anyone gives you any grief.

Once you’ve selected the right
product, you need to start using it so you can evaluate it and develop
a personal experience of your own. There are several things to think about.

Your sport of choice.
Decide which sport or fitness activity you will focus on. For example, I specialize in minimalist hiking and trail running. You
can choose any sport you want, or perhaps even more than one. You'll need
to be consistent as you use the product so you can get a good evaluation of your results. The
more regular your routine, the better.

Keep track of what you do.
When you endorse a product, a general statement like “this is a good
product” isn’t very effective, unless you’re a big-time celebrity with
impressive credentials. As a non-celebrity, you’ll want to share details of your activities so you can show people you're doing something
real with
the product. Otherwise, it’s just so much blah-blah.

It's even better, though not
required, if you can measure something. Numbers help make information more
valid. What you measure can be basically
anything. As you make progress, you can keep some kind of diary or log. It doesn’t
have to be a before-and-after scenario or anything spectacular. You simply
want to show that you are active and the product is helping.

For example, because I like to
hike, I keep track of my vertical elevation gain and distance. I use a GPS
watch, so it's very easy. I’m not that fast, but I’m steady. Little by
little it adds up, and soon becomes proof that the product is really working for me. This is just an example of how I do
it.

You’ll want to choose what fits for your own
preferences. It might be something as simple as “I wasn’t exercising
before, and now with the product, I'm exercising X times a week.” You can keep track
of the dates, time, and what you did. The public is generally quite
skeptical. This kind of data can help demonstrate that what you’re saying is true.

As
you go along, you may want to keep a running total. Pick something
you can count, such as strides, reps, feet, etc. Whatever you choose, it
will add up faster than you think. Such totals can make your overall results much
more impressive. For example, I would be impressed with someone who has done
50,000 crunches or walked a million steps. It might seem simple, but this
gives impact and credibility to your endorsement. Even just setting
such goals is something to be admired.

You can consider any number of
criteria, including things like speed, distance, frequency, accuracy, wins,
body mass, endurance, weight, strength, skill, recovery time, or just
about anything you can measure or count. The more specific you can be, the more effective your
endorsement will be. We’ll talk later in Step 3 about where and how to
use this information.

Product for
evaluation.
Of course, before you can begin using Max, you’ll need to get some
product. Because you and I are not famous celebrities, no one is going to
give it to us free. To start, we have to buy it. But that's okay, this
investment is part of setting up your new profession as a sports product
tester. Depending on how much product you consume for your
activity level, this will probably run about $4 to $6 a day. I assure you,
it’s money well invested. Especially when you consider that such seed
capital can bring in $40 to $60 a day within a few weeks. (If you’re in
a financial bind and don’t have the money to buy product, see
Business Considerations below.)

Once you have some product in hand,
you should begin using it immediately. Two very important considerations in
this respect:

Max will not be nearly as
effective unless you take at least 1-2 ounces every day. This is due to the
molecular half-life of certain bioactive ingredients in the product. So
be sure to take some at least once every 24 hours. This should be a hard and fast
rule.

As mentioned above, begin
immediately keeping a diary of your experience with Max. Focus on something
you can measure or describe objectively, so your endoresement will be real
and believable. Here's an example: my max log. Yours doesn't need to be as detailed or
extensive. You can do whatever you like.

Business considerations.
As a sports product tester, you operate a specialized
profession of your own. This means you’ll be able to save money on taxes
because nearly everything you spend on your sports activities becomes
deductible as a business expense. This can include your product orders,
sports apparel, equipment, and even travel to participate in sports
activities or events. This tax savings is another way you “get paid” for
being a professional. It’s like Uncle Sam is giving you a bonus every
time you jog, cycle, exercise, play golf, or go skiing. It’s great. (See
FAQ left column for
some examples of tax write-offs.)

Your agreement with Morinda, Inc. , the manufacturer of Max, will formally name you as a “product
consultant.” This confirms your business standing as a professional,
something entirely different from being a customer. Under this
agreement, you’re eligible for compensation and bonuses as you promote Max
or other Morinda fitness products. You’ll also receive wholesale discounts on
product orders.

In order to maintain the integrity
of the program and to weed out those who aren’t serious about being
a professional, you must regularly order a minimum amount of product under your
account. If you don’t, you won’t be eligible to be paid. This minimal amount
is roughly equal to four bottles of product a month. You can
satisfy this requirement by buying the product yourself, having customers
order product using your account, or a combination of the two. You must set
up your account on autoship to maintain your status as a pro.

Financial help.
When you first begin
you’ll need to budget some money to buy your product. If you really don’t have the
money, don’t give up. You can still do it. This is a superb opportunity,
and you don't want a temporary money problem to get in your way. Here
are some options–

Get a partner.
This could be an ideal opportunity for someone else who is perhaps less
active physically but who still wants to get involved. Simply share this
opportunity with them and discuss it together. One scenario: You agree to do all the
legwork, and they buy the Max. You can split the profits however
you decide. Remember, a lot of people would rather invest money and let you
be the active partner. So this can work well.

Borrow the money.
If you can get your hands on a few hundred dollars, it would cover you for the
first few months or more. This would carry you well into profitability. You might
consider asking friends or family, or maybe get a credit advance.
But use good judgment.

Sell something.
Take an inventory of what you own or can legitimately get your hands on, and see if you
have some things you can sell or pawn to raise funds for your new
professional enterprise.

Get a temporary
part-time job. If you can fit it into your schedule, this is a
simple way to generate some funds to get started as a professional. Work
that is related to the sports or fitness industry can be particularly effective
since it also gives you a new contacts for your endorsements. You don’t need to make
a lot of money. Remember, we’re only talking about $4 to $6 a day.

Ask us to help you
get a
manager. If you are passionate about your sport and know a
lot of active people, my partners and I may be able to line you up with a
manager who will pay for your product. You will still need to provide the
elbow grease and be highly active in all aspects of the program.
Normally you split the profits.

If you want to talk about any of
these options, feel free to contact me personally. I’ll be happy to discuss
ways we might be able to help you get started.

Product endorsements are
important. They affect how you make money under your agreement with Morinda,
Inc . Before telling you how to do product endorsements, let me
explain more about how you earn royalties as a product tester under Morinda's
agreement.

Begin endorsing
immediately. You can and should begin endorsing a product as soon
as you start using it. This will give you a head start in generating a cash
flow. You can feel confident endorsing any product I recommend to you. It
will be an excellent product of high quality. You just need to add your own
personal endorsement.

At Morinda global headquarters,
all product sales are tracked by an elaborate computer network that processes
sales data from
more than 90 countries. Each product tester and each customer has a personal account
number. Your own account number is linked electronically to your customers and any
other testers
you have sponsored. This creates a network of accounts. Royalties and bonuses
are paid according to these links. This is how your earnings are tracked and
protected. (Click here for more about my views on
this business model.)

Income growth.
Let me give you an illustration. Let’s suppose you have five people who like your endorsement.
They follow up by ordering some product, let’s say two bottles of Max each.
These five people are linked to your account, so you are paid a royalty on their
orders. For example, you get a 20% royalty ($14) from each one–

Your Account Activity

Person 1

Person 2

Person 3

Person 4

Person 5

$14

$14

$14

$14

$14

This gives you a profit of $70.
But that’s not the end of the story. Just like you, each tester and
active customer has the option to profit by telling others about Max. This means
that your professional network of testers and customers can grow beyond
the people who are personally linked to your account. Expanding your network
is the key to making serious money.

For example, let’s suppose that
each of these five people refers three other people who become customers or
testers. Some people will be interested strictly in
the product. They usually become customers. Others will be interested in the
product and the opportunity to make money as a professional product tester.
They typically become product testers. You get paid 5% on all orders
placed by these second-generation people–

Your Account Activity

Person 1

Person 2

Person 3

Person 4

Person 5

$14

$14

$14

$14

$14

3 Persons

3 Persons

3 Persons

3 Persons

3 Persons

$10.50

$10.50

$10.50

$10.50

$10.50

As shown above, this now gives you a profit of
$122.50. You have 20 people in your network. But remember, you didn’t do
anything at all to get 15 of them. This means you are now starting to use
leverage. Others are working for you – an extremely important principle.

Let’s carry this example further.
For illustration, let’s suppose that this same scenario continues for three more generations. In summary, here’s what your monthly income
would look like based on two bottles of Max each–

Generation

# People

Royalty %

Royalty

Running Total

1

5

20%

$70.00

$70.00

2

15

5%

$52.50

$122.50

3

45

5%

$157.50

$280.00

4

135

5%

$472.50

$752.50

5

405

10%

$2835.00

$3587.50

Is this example realistic? In real life, your network
probably won't grow like this, with
each person referring exactly three others. This example is just for
illustration. In real life, some will refer fewer people, some will refer a
lot more, and some won’t refer any at all.

But this example is absolutely realistic
in showing potential income? In fact, my own network has
thousands of customers and testers. I make a lot more money than shown
in this example. Granted, I’ve been at it a while. But you can do the same
thing by taking advantage of my experience and willingness to guide you. The
sports and fitness market is wide open. All you need to do is make up your
mind and jump in.

The sports market.
To succeed in business, it helps a lot to have a broad appeal to a vast group of prospects. In case you’re wondering if sports
products fit the bill, here are last year’s numbers from the National
Sporting Goods Association. This table shows how many Americans, age seven
and up, participated in the following
sports–

Active Sports Market USA (in
millions)

Aerobic exercise

42.0

Running/jogging

38.7

Archery

6.3

Skateboarding

6.6

Backpacking/camping

11.6

Skiing (alpine)

6.9

Baseball

12.3

Skiing (cross country)

2.3

Basketball

26.1

Snowboarding

5.1

Bowling

34.9

Soccer

13.9

Cycling (on road)

39.1

Softball

10.4

Exercising with equipment

55.5

Swimming

46.0

Football (tackle)

9.0

Table tennis/ ping pong

10.9

Golf

20.9

Tennis

13.1

Gymnastics

5.1

Volleyball

10.1

Hiking

39.1

Walking for exercise

97.1

Hockey (ice)

3.0

Water skiing

4.3

In-line roller skating

6.1

Weightlifting

29.1

Kayaking

7.1

Workout at fitness club

34.5

Lacrosse

2.7

Wrestling

3.2

Mountain biking (off road)

6.0

Yoga

21.6

What’s more, there are over 20,000
retail sporting goods companies in the US, with total yearly sales of about
$38 billion dollars. Every item sold goes into the hands of someone who is
interested in sports. There are also over 29,000 gyms, health clubs, and fitness
centers. They rack up another $25 billion in sales each year.

In addition, the latest figures
show that there are about 78.1 million obese adults in the US (about 37% of
the population). Many of them are looking for a practical way to become more
fit and active. This program can be a first step, one with motivation and
incentives.

As you can see, the numbers are
staggering – and this is just for the US. Image the opportunity worldwide. It’s huge.
Even if
you’re not into sports, even if you’re not very active, remember, you can still
make money as a sponsor or manager. It’s a win-win situation for everyone.

What’s an endorsement?
Endorsing the product is basically just sharing your personal experience
that the product works for you. It’s really incidental to your sports activity. For
instance, when people ask me what I do for a living, I say, “I go for nature
walks.” I don’t say, “I publish endorsements” or “I market
sports products.” My main activity is what I love doing. The publicizing
of my endorsement is just incident to that activity.

Still, your
endorsement is
extremely important. As mentioned in Step 2, when you keep track of your
activity it helps support what you’re saying about the product.
More important, people have a hard time arguing with a personal endorsement.
They can be very skeptical about statistics, advertising, and even
medical claims (everybody has a doctor on the payroll). But what are
they going to say against your personal experience, especially if it’s
documented? For example, is someone going to question the fact that I've
climbed over 200,000 feet? No. I have the GPS data to prove it. Would
they dare say that Max didn’t help me? Again, no. That’s my personal
experience, and they can’t disprove it. It’s my experience, not theirs.
This is a power of a personal endorsement.

It doesn’t mean that everyone will
rush out and buy the product. Some will, some won’t. What it does mean is
this: you have a powerful, personal way to promote.
If you do it right, this will help you make a lot of money over the months
and years ahead.

The role
of self-promotion. People will be more likely to take
your endorsement seriously if they know more about you and see that you have
done something interesting with the product. So you need to promote yourself
and your activities right along with the product.

You may have noticed that I have a lot of information on this website
about myself and what I'm doing with Max. I'm not an ego maniac. It's just part of
the endorsement process. Just think of yourself as a celebrity. Since you
don't have an agent to represent for you, you have to do it
yourself. So don't
be shy about including plenty of photos, stories, and stats about yourself
as part of your endorsements. You don't need to make yourself out as a
super hero. Just be an example – if you can do it, so can they. This tack
will create credibility and trust.

And
remember,
even if you're out of shape, overweight, or have special challenges as you
work out, there are lots of other people in the same situation. Your example
and encouragement can mean a lot to them. So never think your personal story
and
endorsement aren't valuable. They are.

You can publish and otherwise
share your endorsement in a wide variety of ways. It’s easy and natural. Just
focus on it regularly as a part of your normal endeavors. Your goal over
time is to gain a little notoriety as you continue to track your results and
build on your personal experience. You don’t have to do
anything grand. Just be consistent and stick with it.

Here's a list of simple ways to share your
experience as a professional product tester. Don’t limit yourself to one method.
Regularly use as many of these ideas as you can. Combine them together to
give yourself as much exposure as you can.

Show off the
product.
One of the most important and effective tools you have is the product you
are using. I always save my empty Max bottles. I rinse them out and use
them as water bottles. (I keep my actual Max product in the refrigerator.)
When people find out I’m a sports product tester, they always want to know
what I’m testing. I show them the bottle. How easy is that.

Carry business cards.
When you meet people during your activities, they’ll often want to get in
touch with you later to learn more about what you do. If you tell them your
name or web address, chances are they’ll never remember it. So you need to
have something you can pass along to remind them. You can actually get free
business cards from
www.vistaprint.com (up to 250 at a time). You just pay
shipping. There’s a small ad for Vista Print on the back, but it’s no big
deal.

Since they're free, my suggestion is to
get two kinds
of cards, one for general contacts and one for prospective product testers.
You should keep a dozen or so with you at all times in your sports bag,
locker, pocket, etc. You can also get a light-weight metal card case for
about $5 to keep your cards nice so they don't get soiled or dog-eared.

Get their names.
Just because you give someone your card, don’t assume they’ll rush home
and use it to contact you. Most people won't take the initiative to call
you or link up with you online. So it’s very smart, when practical and in
good taste, to get the person’s name and contact info. Don’t trust your memory. Save the information in your phone or write
it on the back of one of your business cards for your future reference.

Open a personal Facebook
account. There are now over one billion active Facebook users
around
the world. That’s one in every five adults on earth. Chances are very high
that anyone you meet, especially in developed countries, will have a Facebook account. This makes it extremely convenient to contact and maintain
a connection with them. If you don’t have a Facebook account, you should set
one up now and begin using it. If you need help, almost anyone can show you how. It’s easy, free, and can be a
highly valuable tool.

Make a Facebook
professional page.
In addition to your personal Facebook account, I strongly recommend that you
create a separate professional page. This will help separate your personal social
life from your professional activities. This looks better and is
easier to manage. For example, my professional page is called Coconut Group
Central (www.facebook.com/coconutgroup/). I use our business name, but
you can use your personal name or anything you want. Just add a word or two to
distinguish it from your personal account, such as mike.jordan.fitness or
mike.jordan.consulting. You can find information about creating a
professional page
in the Facebook
help section.

On
your page, you can post updated information about your personal activities and progress. You can also share general fitness tips, quotes,
useful sports information, and plenty of photos. Avoid hype and sales pitches.
Treat those who like your page with respect. Share valuable information that
they'll like.

A bit of advice – if you want to
be a professional, you may need to take a look at your personal Facebook
account to make sure that the image you present there doesn’t detract from
the professional image you're trying to create. Posts or
status updates that are in poor taste can have a truly negative affect on
your professional image. Remember, everyone sees everything you put on Facebook. When you
add a photo or comment, think about your whole audience, not just a specific friend or two. So, if need
be, take some
time to tidy up your account and then monitor who posts what on your wall.

Create your own
website/blog. Since Facebook is designed mostly for social
interaction, it’s not the ideal formet for providing information. Besides
your online FB presence, you may want to think about having a website or blog. It doesn’t need to be anything fancy or costly. In fact,
there are lots of services that offer free or low-cost websites and blogs.
Just Google “free websites” or “free blogs.”

When you open your Morinda
account, you get a free Morinda website
personalized with your account name and number (example
mymorinda.com/coconut). This allows your contacts to order product or
enroll directly through your account. You can also log
in to the back end to see data about your income, account activity, and
company news.

Use viral media. If you have a photo or video that is exceptionally
funny, interesting, or sensational, viewers will naturally share it with
their friends and contacts. This can result in a chain of publicity that is
self-replicating. You can create your own media or you can piggy-back by
sharing the work of others. Just make sure you get some mention out of it. A
good example is Morinda's new
TrūAge
campaign which promotes a scanning device that analyzes AGE levels. It
even includes incentives like free trips and prizes. It's easy to use.
You just share a personalized link that sends your contacts to a video
about AGEs and how they affect performance. Yours doesn't need to be
this elaborate, but if you want people to share it, it absolutely must be
cool.

Wear promotional apparel.
For a relatively small investment you can order T-shirts, caps, and
other items printed with a custom message. Such items, used in conjunction
with your Max bottle, can create interest and start conversations. Again,
www.vistaprint.com does excellent work. You can use their stock layouts or
design your own art. You do everything online, so it’s very convenient.

Be friendly along the
trail. When I hike, I almost always run into people along the
way. I always say “hi” and talk for a moment. I’ve met a lot of great
people and made some good contacts by doing this. The same applies for
basically any sport or activity where you see other people. Whether you’re
walking in the park, working out at the gym, or going for a jog in the
neighborhood, be a friend to everyone. Say ‘hello’ and take a genuine
interest.

Work on a fitness goal.
As you meet and talk with other people, a great way to engage them is to
mention that you are working on a goal. You can even ask them for advice as
you compliment them on what a great job they’re doing. For example, I’m
shooting for a million vertical feet. This is an instant topic of interest
when I meet other hikers along the trail. Your own goal can also help keep
you focused and active. It can involve essentially anything you want to
achieve with your health or fitness. It doesn’t have to be grand or
dramatic. Just something worthwhile.

Invite others to come
along. Almost every sport can be shared. Think about who you can
invite to join you in your activity. This can be especially effective when
you invite someone who is perhaps less experienced. This gives you the
opportunity to encourage, support, and praise them. Something as simple as a
regular neighborhood fitness walk can do wonders for building relationships.

Join online groups.
The web is a gateway to thousands of organizations involved in sports and
fitness. Facebook itself has hundreds of groups for every kind of interest
and specialization. A simple online search can lead you to an endless number
of contacts worldwide. For example, a Google search for "soccer group":facebook.com brings up more than 556,000 results for the phrase
‘soccer group’ on Facebook – everything from Vietnamese soccer in Dallas to
coed teams in New York City. You can find similar groups for virtually every
sport.

Join a local team.
Just as with online groups, you can use the search capability of the
Internet to find local teams, clubs, and fitness groups. Just add the city
or other locale to your search. You can also network with local contacts to
get ideas. Larger metro areas will have more options, but you should be able
to find a group or team that fits your interests and skill level. If you
can’t find one, you can always start one. All you need are two or three
like-minded contacts.

Join or teach a class. Whether you love swimming, aerobics, spinning,
martial arts, or any other sport, classes are a great way to improve skills
and meet people. Community centers, colleges, fitness clubs, and many other
venues offer all types of instruction. If you’re really good at what you do,
seek out an opportunity to teach a class.

Enter an event.
Someone is always sponsoring a race, walk, fun run, tournament, or other
event. Find one you like and join the fun. For example,
www.active.com
provides details on over 9000 sports tournaments, 4500 running races, and
1950 triathlons and multi-sport races. A group event not only gives you the
chance to have fun and meet other people, it helps you work towards
important milestones along your fitness journey. When you participate,
remember that you’re only completing with how you did yesterday. Don’t worry
about how you stack up against everyone else.

Post notices in stores.
Many sports retailers, fitness centers, clubs, gyms, and spas have a
bulletin board or counter where you can share notices, cards, or flyers. If you do this,
make sure your printed materials look good. Again, I recommend
vistaprint.com for quick and easy production of professional flyers,
brochures, and rack cards. However, watch your budget. Custom printing can
get expensive. So make sure you are using locations that produce good
results. (By the way, I don't have any financial interest in Vista Print. I
recommend them simply because they do quality work at a reasonable price.)

Get a health club membership. If you like to work out indoors (or
need to seasonally), a health club
membership is a great way to meet other people. But it costs money. So if
you get a membership, use it. One suggestion: if possible, stagger the days
and times you go to the club. This will give you a chance to meet a variety
of
people. Also, remember that as a professional sports product tester, your
membership dues may be tax deductible.

Get some free publicity.
This one will take a little doing, but it can be a real boon. Many local newspapers and news stations need stories and
human-interest features for their audience. If they like your story, chances
are good that they’ll feature it in their publication, program or website, at
no cost to you. This is actually better than paid advertising because people
pay more attention to news than ads. To get your moment in the spotlight,
you’ll need to tried-and-true theme for your story, such as one of the
five themes mentioned here:
cbsnews.
You’ll also want to use a free press-release service. A quick Google
search for “free publicity” and “free press release service” will give you
lots of ideas.

Get a sports-related job.
If you’re in the market for a temporary or part-time job, try sports
retailers and fitness centers. This will give you the opportunity to make
contacts on two fronts – with fellow employees and with customers. Be
careful not to do or say anything that’s against your employer’s policies,
such as engaging in personal business during working hours or on company
premises, if prohibited.

Advertise. I put
this last because it usually requires both considerable skill and a big
budget. With the exception of free classified ads online, advertising can
suck up a lot of money very quickly if you don’t know what you’re doing.
Therefore, I would suggest it as an option for those who have plenty
of extra cash and who love chewing on marketing analytics.

If you’re thinking of direct mail,
I would suggest a postcard instead of letters. Of course, this is an option
only if you have a good mailing list of likely prospects. Again, one choice is
vistaprint.com who has a postcard design and mailing service.

I would steer away from paid print
advertising of any kind unless you can find something that is really
inexpensive. Radio and TV as very costly and work better for long-term
branding campaigns or infomercials. You are much better off going with pay-per-click online ads, such as
Google Adwords and
Facebook ads. This way,
you only pay when people click on your ad to get more information. These
services
also allow you to set a daily limit for how much you want to spend. Once you reach
that limit, no more ads are shown at day. So it’s much easier to plan your
spending and control your
budget.

I suggest using the above
ideas as a regular checklist to make sure you are using a variety of
ways to share your endorsements and build your professional status.

Handling inquiries.
As more people see that you’re a sports product tester, they’ll naturally be
curious and ask questions. A couple of tips in this regard:

Listen. At first, let them do the talking. Ask what kind of
sports or fitness activities they enjoy. If you met them during an activity,
compliment them. Give encouragement. Show admiration. Ask questions about
their training routines, techniques, and goals. Make the conversation about
them.

Connect. Get their contact information.
As you talk informally, introduce yourself. Find out their name. Find out if
they’re on Facebook. This is an easy way to reconnect later.

Share. Tell them a little bit about the product you're evaluating, but don’t
talk too much. Focus on the results you’ve noticed and what a difference it's made for you personally.
But whatever you do, don’t launch into a sales pitch. Keep it cool.

Inform. You can refer your contacts to this website
(CoconutGroup.com). It's an easy way to share details and saves you the time
of having to explain everything yourself. Whenever anyone contacts me via
this website, I'm always careful to find out who referred them. So you never
have to worry about failing to get proper credit for your efforts. Even if
someone signs up directly with me without my knowledge, I can easily
change the sponsorship to you at any time.

Remember, to make money as a
product tester, you must share your personal endorsements. Your goal is to
use your endorsements to help you link up with as many new customers and
product testers as possible. This will happen naturally as you
behave like a professional. There’s no need to be pushy or impatient. As you
get to know the person, you’ll have a feel for how you can work with them.
Some people will be ready to jump right in. Others will need a little time
to warm up to you.

Even if someone doesn’t appear to
be interested, build on your friendship. Try to maintain regular contact
with them. Social media is a great way to do that. It’s convenient and costs
nothing. Some people will need repeated contact with you before it will
finally dawn on them that you have something truly special that can help
them have a better life.

What to do now.
Hopefully you've found this information interesting and motivational. This
truly is a great opportunity. Now you need to make a decision to join us. To
do that, may I suggest the following–

Athlete or partner? First, you'll need to decide whether you are
going to participate as an athlete or as a partner of an
athlete. You'll also need to consider your budget. To help you do this, I've
prepared a flow chart to step you through this process. Just answer yes
or no for each question to see which option fits best for you:
Flow chart

Talk with us. After you've gone through the flow chart, you'll probably have a few questions. Talk with the
person who shared this with you. After you talk, ask for their ID number and keep
track of it. (You will need it to participate.) If you can't get hold
of them, feel free to contact me. I'll be
more than happy to help you in any way I can.

Being a sports product tester can be fun, healthy, and extremely
lucrative. Just like anything else, you have to do some planning, be active in
the sports of your choice, and share your professional knowledge with others.
There's no other opportunity like it in the world.

Coconut Group® International is a registered trademark of Coconut
Enterprises, LLC.

Products disclaimer:
The consumable products featured on this web site have not been evaluated by
the FDA and are not intended to diagnose, treat, cure or prevent disease.
Income disclaimer: Any
representations of income or earnings are for illustration purposes only.
Your actual income will vary depending on your activity level, skill,
diligence, location, and many other factors. The statements on this web site
do not constitute any type of guarantee, promise, or projection of your
future earnings.