Samantha…WHO? That’s what Sam Newly irresistibly played by Christina Applegate would like to know! Upon waking up from an eight-day coma she can’t remember a thing — not her boyfriend, her parents, her job, not even herself. Although some things are best left forgotten Sam is determined to dig up the “goods” on herself. With a little help from her ex-boyfriend ex-doorman her too (make that two) few friends and slightly odd parents Samantha gets a once in a lifetime opportunity to become a bad-girl-gone-good. If you missed the first season, indulge yourself in the ultimate do-over fantasy with the fresh new hit comedy created by Donald Todd and Cecelia Ahern.

In the first episode, Christina Applegate wears Alex Woo’s Vida Earrings after teaming up with her mother for a dance competition in order to beat her mom’s nemesis. Lighting up the dance floor with some unusual moves, Samantha exemplified the true meaning of “Pura Vida” (see left). In the second episode, Christina sports Alex Woo’s Narissa Earrings perfectly at poolside.

Think Pink – Shop and support a worthy cause at the same time with these pretty items created for Breast Cancer Awareness Month in October.

People this month featured some great gift ideas including Alex Woo’s jewelry with Christina Applegate. 100% of net proceeds benefits the Women’s Cancer Research Fund. In the photo, Christina Applegate is wearing the open-heart necklace in L.A.

One of the most successful anchors and news reporters of her generation, Diane Sawyer possesses a combination of poise and intelligence that audiences respond to and that has lifted her from the ranks to become a chief asset of ABC News. Currently a co-anchor on Good Morning America, she has been named one of the 30 most powerful women in America by Ladies Home Journal and ranked 62nd on Forbes’ “The World’s 100 Most Powerful Women” list in 2007.

Sawyer began her career in broadcasting in 1967 in Louisville, Ky., where she was a reporter for WLKY-TV until 1970. A native of Glasgow, Ky., and raised in Louisville, Sawyer received a B.A. from Wellesley College in 1967 and completed a semester of law school before deciding on a career in broadcasting.

In this issue of the New York Daily News, the hottest color of the season is pink! Alex Woo’s rose gold little pink heart necklace, dominated the page as number 2 on the must have list. Not only is this charm beautiful, it’s filled with meaning. Alex Woo designed this necklace in order to raise awareness and make a difference. The Open Heart Necklace combines Woo’s signature elegant and feminine design with a personal dedication to the fight against breast cancer.

Fun Facts: Alex Woo’s Open Heart necklace was seen on Christina Applegate when she gave her exclusive interview to Good Morning America, speaking out for the first time since publicly announcing her breast cancer diagnosis earlier in September. It is also seen in People Magazine. Think Pink Shop and support a worthy cause at the same time with these pretty items created for Breast Cancer Awareness Month in October.

“Designer darling” Jennifer Lopez and “Urban Cowgirl” Miley Cyrus, are both huge fans of jewelry designer, Alex Woo. Even though both performers have very different styles, they both love the personalized pieces like JLo’s “m&e” from the Little Letters collection and Miley’s music note from Little Notes.