The Ultimate Guide to Google Analytics Resources for 2018

Are you ready to get the most out of Google Analytics? If so, we’ve collected the ultimate guide to over 150 Google Analytics resources you can use, including the top official Google Analytics channels, Google Analytics integrations, tools for Google Analytics, and articles about Google Analytics.

Official Google Analytics Channels

Stay up to date with the latest Google Analytics news, and get support when you need it via these official Google Analytics channels:

Google Analytics Partners – Whether you need the help of an implementation or analysis expert, or you are looking for a turnkey solution for your business, Google Analytics technology and certified partners are ready with a solution.

Google Analytics Solutions Gallery – This solutions gallery contains in-product solutions (such as dashboards, custom reports, and segments) to deepen your use of Google Analytics and accelerate your learning curve. Whether you’re a newbie or guru, they will help you learn more about your data through the power of Google Analytics.

Google Analytics URL Builder – The URL builder helps you add parameters to URLs you use in Custom Campaigns. Then, when users click on one of the custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content.

Google Analytics on YouTube – The official channel for all videos about and related to Google Analytics. Learn more about Google’s web analytics and online advertising products.

Google Analytics on Google+ – Follow Google Analytics on Google+ for the latest news, tips, and trends from the Google Analytics team and friends.

Google Analytics Academy on Google+ – The Google Analytics Academy provides a foundation for marketers and analysts seeking to understand the core principles of digital analytics and improve business performance through better digital measurement.

Google Analytics Integrations

Do you know that many of the tools you use likely integrate with Google Analytics to help you collect insights about the people who interact with your business? Be sure you try the following search to find out how you can get more out of your products:

your product “google analytics” integration

This search will generally take you to the add-ons and instructions to help you configure your product to work with Google Analytics. Examples of some popular tools that integrate with Google Analytics include (but are not limited to) the following:

Tools for Google Analytics

Quill Engage – Are you struggling to understand what’s driving your site performance? Let Quill Engage do an analysis and deliver the most important and interesting insights from Google Analytics right to your inbox.

Cyfe – In Google Analytics, you can create dashboards within each of your website profiles. In Cyfe, you can create one dashboard with Google Analytics widgets from all your websites.

Segment – With Segment as your customer data hub, you can focus on building incredible products and attracting more customers. Send your data to Segment once, and we’ll take care of managing and mapping your data to the apps you need, so you can get back to business. Segment integrates with 130+ data providers for advertising, analytics, marketing, sales, support, developer, and user testing platforms.

Helpful Articles on Google Analytics

Are you looking for helpful articles that cover Google Analytics? Here’s a collection of some of the more helpful and popular articles covering a wide range of topics, most of which have been shared directly by Google:

How to Run an A/B Test in Google Analytics – Did you know Google Analytics has an A/B testing feature built-in? That’s right – free a/b testing is now available to anyone with a Google Analytics account! See this article to learn how to run a test in Analytics.

Google Analytics 360 Suite: What You Need to Know – The 360 Suite was released a few years ago. This post will provide some background on it, and who needs it. (If you’re in a small business, you don’t need to use 360 since it’s very expensive).

In Conclusion

We’re lucky to have Google Analytics available to all of us, for free. If you work on the web, you need to make Google Analytics one of the key tools in your toolkit. It’s indispensable for know what’s happening on your website.

We hope you enjoy the Google Analytics resources we gathered together for you.