Crown Equity Holdings Inc. is publicly traded with the symbol CRWE. The Company primarily provides and offers advertising, branding, marketing solutions and services to boost customer awareness, as well as merchant visibility as a worldwide online multi-media publisher. For list of services offered click here

Quest Diagnostics Inc. (NYSE:DGX) offers the most extensive clinical testing network in the U.S. The Company's extensive test menu includes routine biological testing; complex and specialized molecular and gene-based testing, and anatomic pathology testing. These services primarily help identify disease or risk factors for disease and predict and monitor response to treatment.

Change City

(EMAILWIRE.COM, September 03, 2015 ) Los Angeles, California -- The internet and the rise of digital publishing has changed the way people do business and get information out to the public at large. With all these opportunities out there, one might become confused about how to market their business. Elaine Albright`s new book, "21 Ways to Boost Your Business Profits: Using Mobile, Video Marketing & Social Media Tools" is designed to help business owners and managers take control of their online business ideas.

book, entrepreneurs learn how to effectively use social media and other avenues for online business promotion. It also teaches one how to adapt to the ever-changing technological Digital marketing landscape of ever growing internet marketing, such as the increasing popularity of using mobile devices rather than computers.

Authors Elaine V. Albright and David Albright discuss various Social media marketing outlets available and how to use them with the best return on a business' investment in both increasing customer base and profits. info Website

To that end, they have included a number of charts and other data to show business owners and managers the most effective sites for their chosen demographic.

They wrote, "Today, the world is getting more and more global while at the same time the use of social media seems to have brought this global power to the local market to attract new customers from their own backyard."

They begin steering people in this direction by presenting a questionnaire near the front of the book. This is designed to give readers a clear idea of where they currently stand in their journey and where to start toward marketing their services or products to the next level.

Once the reader has read, analyzed and understands where they are, they can better use the material covered to develop a marketing strategy that works best for their particular business to excel. Some topics covered include using video marketing for promotion, optimizing one's website and being sure it is mobile enabled for easy viewing, finding the best social media site for one's audience, and faithfully engaging that audience on a consistent schedule.

One of the points stressed in their book is the need to be a real person and engaging with people on a human, friendly level, rather than a mechanical robot that is only posting links to a product or service. "That is a common mistake", say the Albrights, "that many make when marketing online and it usually leads to audiences 'tuning out' to those types of engagements." Another mistake they discuss is protecting tweets, which limits people's ability to share and engage with a business brand.

Elaine affirms, "Facebook is a giant of 1,000,000,000 (1 billion) users that cannot be ignored!" Elaine says in researching she found "As of Q2 2015 there are now 1,490,000,000 active users. Almost 1 1/2 Billion users!"

According to CNN Money, "About 87% of Facebook, (FB, Tech30)'s monthly active users visited from mobile devices, up 24% from a year ago. That translates into 1.25 billion people out of its total monthly active users of 1.44 billion."

CNN goes on to say, "The mobile activity is also translating steadily into more revenue. Mobile advertising revenue made up 73% of the social network's total advertising revenue during the first three months of the year." They also commented, "Facebook (FB, Tech30) now sees 936 million daily active users, or 65% of its monthly active users."

The Albrights emphasis that with Facebook as an implemented tool for advertising, a business can leverage in their favor a way to build the respect, trust and credibility with their customers or patients in a more friendly comfortable way than ever before.

In their book, Elaine comment on the various ways to intertwine Facebook with other methodologies such as Retargeting and Mobile Apps which are currently priced affordably.

Elaine explains, how retargeting or re-marketing helps keep a particular business ad in front of someone who has visited their site, viewed it and bounced on to someone else's site. She further states that, "According to retargeting statistics only 2% of website visitors convert on their first visit. She goes on to say that this innovative retargeting technique, keeps the original business' ad in front of the other 98% of the viewers who visited but did not immediately buy or convert. This method is designed to convert a higher percentage of viewers who showed interest in a product or service because they visited the website or clicked the Ad.

The Authors discuss how to explode exposure to one's business brand, by implementing the Icons of Facebook, Twitter, LinkedIn and other social media on their branded Mobile App as another viral technique of advertising and business branding. They explain how this is a 24/7 billboard for the business to stay in front of their customers and promote their special offers in a friendly, social and engaging way. They share how every business can be registered with their Mobile App and be in the ITunes store and also the Google Play store.

"21 Ways to Boost Your Business Profits: Using Mobile, Video Marketing & Social Media Tools", has many Social Media and Digital Marketing ideas in it to help explode a business' customer base and sales to the next level. This book will give some of the marketing ideas that Big Businesses use. The Albrights' emphasis is to "Follow in the paths of Big Business success. 'Success leaves Clues'."

In addition to releasing this guide, the authors are offering a special promotion for customers. Anyone who registers their copy via a special address included in the book will be given exclusive access to e-mail updates discussing the latest marketing trends and a podcast for convenient listening that will build on the information in the book. To learn more, please visit the Amazon Page.

Elaine V. Albright is an Author, Lecturer, Business Adviser, as well as a Financial Consultant. She has more than 45 years practice in these fields. Elaine assists Large and Small Businesses in boosting their revenues and also widen their customer base both locally and worldwide.

David Albright has for more than 10 years been effectively developing as well as overseeing businesses. His expertise in online marketing over the years allows him to guide businesses successfully through the maze of this 21st century approach to digital advertising and marketing.