The team

We are a diverse bunch hailing from a range of marketing and communications backgrounds united by a shared vision that shapes the way we work.

We want a world where people have access to the best technologies, medicines and care. Simple.

This drives our team to want to make a difference to our client’s brands, increasing their impact for the benefit of all who are touched by them.

Meet the team…

Claire Eldridge

Chief Executive Officer and Owner

I am a big believer in the power of communications. From my degree course in public relations, through to having founded and run Aurora for more than a decade, I have seen the positive difference that good communications by our team can bring to people’s lives. Over the last twenty years we have seen an explosion in the number and type of channels – it has been really exciting, through Aurora, to be able to stay at the cutting edge of these developments to advise clients how to achieve success.

Sian Hurst

Managing Director

What I love about healthcare communications and working at Aurora is the diverse mix of people in our team that I get to work with every day. From scientists to anthropologists and journalists to nurses, it’s the unique mix of skills that we have at Aurora that enables us to solve our clients challenges and deliver life changing results for patients.

Neil Crump

Chief Innovation Officer and Owner

I love to see innovation in healthcare communications and believe that it should be delivered to a high standard and in a caring way. That is why I founded Aurora, along with Claire, back in 2005 to make a difference. As an independent company we continually get to enhance our offering, unhindered by a parent company, to the needs of the market to help our clients. If you have an innovation that isn’t reaching its potential then call me – we’ll help you work out how to nail it.

Katherine Diaz

Finance/Operations Director

I helped Neil and Claire with their original business plan back in 2005, before re-joining the Aurora team permanently as Finance and Operations Director in 2014. I have over 20 years experience working in senior strategic and financial management roles, including at both large network and independently owned agencies. I love working at Aurora because I am truly able to use my expertise to help drive business direction and strategy. I strongly believe that the finance and support team should be an integral part of the business, working together with account teams to ensure our processes work as well for our clients as they do for us.

Sarah Nixon

Director

As the longest serving member of the Aurora team, I am delighted to be the person that keeps an eye on our philosophy that: happy team + happy client = great work. As well as directing key accounts I also have responsibility for my fellow Aurorians. It is amazing to create and then sustain a working environment where people thrive and our clients experience this in the thinking they get and the delivery day-to-day. Try us out and see how different an agency can be.

Rachel Terry

Director

Having focused on healthcare communications for more than 25 years, I am still just as passionate about achieving results that make a real difference to patients’ lives. And I love doing this at an agency that encourages its team to think differently and really get to the nub of the problems our clients are facing so we can recommend targeted solutions to address them.

Anna Gray

Director

Healthcare has been my life for as long as I can remember. I trained as a nurse before realising that communicating about health, translating tricky medical information and collaborating with different people involved in health was where my heart lay. I've worked in communications for over 20 years, and watched the landscape change across brand development and the communication mediums that we use. By following the trends and being immersed in health we help our clients stay at the cutting edge. I'm happy that I still wake up every day wanting to change lives for the better. Health doesn't stop at the office door, and I work with health charities in my spare time.

Claire Murray

Director

I believe that healthcare communications can make a difference and ensure that people get access to the innovative medicines they need. Communicating scientific information in a way that can make difference to people’s health and wellbeing is so important and the reason that I’ve worked in this industry for 12 years. I’ve delivered programmes from global to local level in a range of therapy areas so if you’re looking for fresh thinking, get in touch and our team will help you come up with a programme that can make a difference.

Benjamyn Tan

Associate Director

Media is continuously changing. With the advent of social media, the way that we think of communications have evolved and requires an informed view of the trends that are driving (and governing) the healthcare industry. My forte is in all-things-media from traditional to social; each has a different role to play in helping clients make a difference. I have led strategic and award-winning breakthrough campaigns for my clients in traditional and social media. I believe this is where our team's creativity comes alive.