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Brooks Brothers Black Fleece ~ new fragrances

Brooks Brothers has launched Black Fleece fragrances for men and women, two new scents for Thom Browne's Black Fleece upscale capsule clothing collection.

Browne describes Black Fleece by Brooks Brothers Eau de Toilette for Men as "...a timeless original scent evocative of that man sitting in a library or parlor smoking and drinking whiskey". It was developed by perfumer Vincent Schaller; the notes feature citrus, fresh spices, Bourbon geranium, rosewood, patchouli, incense and vetiver.

Black Fleece by Brooks Brothers Eau de Parfum for Women is "an elegant and sophisticated scent for that independent-minded woman", and was developed by perfumer Steve DeMarcado, who found inspiration in a trip to Istanbul. The notes feature amber crystals, agarwood, gilded citron, Asian star jasmine, woods and incense.

Brooks Brothers Black Fleece for Men and Black Fleece for Women are available in 125 ml for $125 each. (quotes via timeout.watchprosite, additional information via wwd)

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41 Comments

“…sitting in a library or parlor smoking and drinking whiskey”
LOL
How long before someone comes up with a timeless scent evocative of a “bunch of drunken men sitting in a tavern drinking cheap beer and lighting each cigarette with the butt from the last one”
I can see ELd’O come up with that one…

Ha! And he brings the BB hangers into the office with his suits?Twisting an oft-uttered movie line to fit: “No [store] hangers, ever!” Even (gasp–especially!) designer ones. Stuffed (preferably scented) or solid, unmarked, wooden hangers only ;D .

The fragrances sound pleasant enough. I love the musty smell of old, fossilized clubs and libraries and that’s the vibe I’m picking-up from these releases. But the “Sacrificial Lamb” BB trademark and their “Stepford Wives” ad imagery have always creeped me-out, too, Miss Kitty .

Yup, and that’s been BB’s logo for yonks. I love Brooks Brothers; it’s hopelessly WASP-y, but everything’s well-made and not outlandishly expensive — and in the original store in NY at least, they have old-school SAs who actually know something about what they’re selling. What a concept!

All joking aside, they do hold to the old standard of clothing shops; personal fittings in-store, sales clerks who take pride in their work in an old-school way (you know, actual customer service :D). It can’t be all about busting on BB…

There is something quaint about the idea of a simple “this is what a practical, yet respectable man should splash on after bathing and a shave” attitude. Moderately priced, “I’m a responsible member of society”: Brooks Brothers :).

I’m actually impressed with “Brooks Brothers” for mussing their dusty, stuffy image in releasing these. They sound sort of eccentric; quirky in composition. As we know, decadent scent is for those Jazz-Age-gin-splashing houses, with their french, wild, artistic sensiblity–like, like “Patou”! Or “Guerlain”! You know, scents for scandalous rebels, like that manx Wallis Simpson ;D!