New York Times to create London hub for digital

The new London office will become the newspaper’s European hub for the paper’s international issues but namely the central point of digital operations.

The Bloomsbury office will be part of the paper’s wider plans to embrace online publishing and boost its revenue in new media channels. The new investments in this digital hub look to reimburse recent falling advertising revenue. Declining print sales have recently helped to spur on New York Times’ digital growth.

There is expected to be around 100 staff in the office in the new year, with some staff relocating from Paris and others from the US. It is thought that these offices will not be in jeopardy.

The choice to open the digital hub in London is simply that it is an easier location to cover the European continent from.

It has been reported that New York Times have signed a deal for 9,000 sq. ft of office space.

Bloomsbury is located between Euston Road and Holborn and is an upmarket residential area of London.

The New York Times has regional offices around the world, with an existing office in London already located in New Oxford Street.