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Tuesday, November 28, 2017

Amazon Web Services Announces AWS PrivateLink

SEATTLE--(BUSINESS WIRE)--Nov. 28,
2017-- Today at AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com
company (NASDAQ:AMZN), announced that customers can now use AWS PrivateLink to
access third-party SaaS applications from their Virtual Private Cloud (VPC)
without exposing their VPC to the public Internet. Customers can also use AWS
PrivateLink to connect services across different accounts and VPCs within their
own organizations, significantly simplifying their internal network
architecture. To get started with AWS PrivateLink visit: https://aws.amazon.com/vpc/details/.

Since the introduction of Amazon VPC in 2009, AWS
customers have been able to define and control private, secure networks without
having to invest in and manage a VPN infrastructure. The vast majority of Amazon
EC2 instances now run in Amazon VPCs, and many customers rely on the ability to
limit access to their VPC from the Internet as a critical component of their
security. However, this presents a challenge when using third-party SaaS
applications, as customers often have to make a choice between allowing
Internet access from their VPC in order to access these SaaS applications, or
not using them at all. With AWS PrivateLink, customers can now connect their
VPCs to third-party services in a secure and scalable manner. Earlier this month,
AWS introduced the ability for customers to access AWS services over AWS
PrivateLink. Now, AWS has extended AWS PrivateLink to support non-AWS services
so that customers no longer have to choose between using a third-party SaaS
offering or exposing their critical data to the Internet. Traffic between a
customer's VPC and a AWS PrivateLink-powered service stays within the AWS
network and doesn't traverse the Internet, reducing threat vectors such as
"brute force" and distributed-denial-of-service (DDoS) attacks.
Services supported on AWS PrivateLink are delivered using private IP
connectivity and security groups, and function like services that are hosted
directly on a customer's private network.

"We have seen a growing desire from our
enterprise customers to move from traditional on-premises applications to SaaS
offerings hosted in the cloud. However, we have also heard that adoption of
many SaaS offerings is limited by customers' desire not to expose their data to
the Internet. With AWS PrivateLink, customers now have a way to access
third-party services over their dedicated AWS network," said Matt
Garman, Vice President, Compute Services, AWS. "With AWS
PrivateLink, it has never been easier or more secure for our customers to use
SaaS applications within their AWS environment."When customers use AWS PrivateLink to connect to
SaaS applications like Twilio or Snowflake, their exposure to common
security threats is significantly reduced. "At Twilio, we care about the
security of our customers. As part of our Twilio Interconnect offering, AWS
PrivateLink will provide another option for our customers, whether they are
running on AWS or on-premises, to establish secure and private connections
directly to the Twilio cloud," said Richard Seiersen,
CISO and VP of Trust, Twilio. "AWS PrivateLink complements the
investments we have made to meet the security and compliance needs of our
customers."

"Snowflake continues to drive innovation by
offering fast, affordable and secure data warehouse solutions," said Matt
Glickman, Vice President of Product Management, Snowflake. "One
of the key concerns our enterprise customers have is how to securely transmit
data in the cloud. By embracing AWS PrivateLink, Snowflake can now offer
customers an end-to-end solution to securely access their data without ever
having to go over the public Internet."

Combining the developer experience coders love
with the trust and infrastructure services big companies need, Heroku is the
leading platform for building transformative enterprise apps, fast.
"Customers are increasingly building applications that span both Heroku
and existing AWS resources - all while leveraging AWS to extend Salesforce
deployments," said Adam Gross, SVP of Heroku at
Salesforce. "AWS PrivateLink is a secure new way for joint Salesforce and
AWS users to harness customer data and build applications with speed and
speed."

Using AWS Marketplace, customers can easily
discover SaaS products that support AWS PrivateLink. AWS Marketplace features a
wide range of AWS PrivateLink-enabled products, many of which are available
today with many more coming soon. Sellers that will be supporting AWS
PrivateLink include Aqua Security, CA Technologies, Cisco Stealthwatch Cloud,
Dynatrace, and SigOpt.

SigOpt is a SaaS optimization platform that
amplifies research by taking customers' research pipeline and tuning it, right
in place, from machine learning and data science to manufacturing and process
engineering. "Last month, we announced the availability of SigOpt on
AWS," said Scott Clark, Co-founder and CEO, SigOpt.
"Today, we are doubling down on our collaboration with AWS through AWS
PrivateLink. With AWS PrivateLink, customers can now use SigOpt from a custom,
secure endpoint within their Amazon VPCs. This allows SigOpt to function as if
the service were available in customers' own networks, while maintaining all of
the benefits that make our SaaS solution so great."

AWS PrivateLink will make it easier for customers
like Autodesk to manage their growing network as a series of smaller
and interconnected VPCs. "At Autodesk, we have hundreds of developer teams
using their own accounts and VPCs for building products and services,"
said Reeny Sondhi, Chief of Product Security, Autodesk.
"AWS PrivateLink will give our developers an easy, secure, and scalable
way to enable private connectivity for shared services and microservices across
different accounts and VPCs. We are excited to use a solution that will deliver
higher agility in product development and improved security posture at the same
time."

For more than 11 years, Amazon Web Services has
been the world's most comprehensive and broadly adopted cloud platform. AWS
offers over 100 fully featured services for compute, storage, databases,
networking, analytics, machine learning and artificial intelligence (AI), Internet
of Things (IoT), mobile, security, hybrid, and application development,
deployment, and management from 44 Availability Zones (AZs) across 16
geographic regions in the U.S., Australia,
Brazil, Canada,
China, Germany,
India, Ireland,
Japan, Korea,
Singapore, and
the UK. AWS
services are trusted by millions of active customers around the world--including
the fastest-growing startups, largest enterprises, and leading government
agencies--to power their infrastructure, make them more agile, and lower costs.
To learn more about AWS, visit https://aws.amazon.com.

About Amazon

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