Facebook Ads: Newsfeed vs. right-hand column

Newsfeed ads works better than RHC ads for most people, but i always get better results with RHC ads for driving traffic to websites. Newsfeeds ads get more clicks and converts better, but it's also more expensive, and it generates lot of useless clicks (page likes, and post links etc.). maybe, I didn't do it right for newsfeed ads.

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