Mercedes Benz Swot, Segmentation, 4p's

StrengthAs for sure, Mercedes-Benz is a well-known vehicle business throughout the world. It is a global leader in premium cars and has a strong brand value. Hence, the strengths would be a lot than I expected. The brand reputation is the obvious strength for this company. Mercedes Benz is a famous German brand of premier automobile manufacturers in the world which is good in producing automobiles, buses, coaches and truck. It is also the world’s oldest company, which offers these type of vehicles and they are comfortable and safety. On the other hand, Mercedes Car Group has increased 2006 sales to record 1,260,600 passengers vehicle all around the world, hence the market knowledge and market share are also one of the strength of the company. Furthermore, the financial muscle of Mercedes is strong it is because the sales have increased in 2006 by 8 percent compare to the same period of the past year. (January-November 2005:961,600). As Mercedes Benz having impressive history with production over 37 countries is being financially strong company. Moreover, the distribution channels are also as tough compare to its direct competitors, BMW. Mercedes Benz has factory in 37 countries. Therefore, ease to reach of customers is beneficial to the company. In addition, Mercedes Benz has built a fine position in customers’ mind. The company has cautiously shown an image of advanced engineering, quality, product and service. The rich and famous are often choose Mercedes Benz as their choice of vehicle. Lastly, it is the significant investments in marketing. They do quite a big amount of investment on marketing and sales so as to compete and maximize profits and sales.

WeaknessIt is very common that every company has its own weaknesses. As Mercedes Benz is a big company, therefore it's quite obvious the business has barrier in communication within the organizations. Although the costs of Mercedes Benz vehicles are quite expensive but the advantages have overweighed the disadvantages, therefore there is the attractivity which leading the people willing to buy. However, high-end products have high cost of maintenance. Moreover, when it comes to online marketing, Mercedes Benz is weaker against some of other competitors, as BMW performs a better online marketing than Mercedes Benz does. Besides, Mercedes has high factors of production cost. Europe’s leading car makers are facing pressure on their profit-margin as the raw material costs are raising and also in first world countries labor costs are high. Apparently, Mercedes Benz faces many difficulties as well although it is a global brand company but they still can handle them properly.

OpportunitiesAlthough the labor and productivity cost are high, but there are still many growing markets such as China, India, Brazil and Russia. Thus, the mentioned emerging economies provide an opportunity for Mercedes Benz to set up their factories in these countries. Furthermore, China will soon be the second largest car market in the world after the United States by 2013, with 8-10 percent of Global sales. The other opportunity is the change of social attitudes. The environment is heavily polluted and people are getting more concern of earth. People are aware of global warming and demand for more “green” product. Mercedes can make use of this factor and come out with hybrid cars in order to win over the buyers’ heart. Mercedes can also generate more funds by takeovers or merger. The takeover of Chrysler Corporation by Daimler-Benz in $38 billion stock deals made annual output of over £130 billion. More advertisement under marketing and sales can affect positively the organization’s performance.

ThreatsThe main threat of Mercedes Company is the tax problem. Many countries increase the tax for imported vehicles. This may result a decrease in sales globally. However, the latest worldwide economic is maintaining in good condition therefore it doesn’t affect the sales much...

...engine powered vehicle of the early days.
There isn't one clear cut inventor to single handedly credit with the invention of the automobile, although there is a wealth of opinions on why certain inventors should receive that credit. Contributions from Scotland"s Robert Anderson, France's Nicholas Cugnot, Germany's Karl Freidrich Benz, and Charles Duryea from the United States helped mold the first automobiles to provide genuine transportation.
Once the concept of automotive transportation had been realized, the next effort went into ways to produce those vehicles. These were the days long before standardized parts, so mass tooling was an issue. Individual parts needed to be of consistent size and material to make the production process more efficient. Skilled labor was the next biggest challenge to enabling every home the opportunity to own an automobile. Henry Ford's vision to build "cars for the great multitude" helped ignite a flood of almost 500 automotive manufacturers into the U.S. market, while Mercedes and Oldsmobile helped fuel the fire worldwide.
Mass producing one of the world's most historical advancements was no small task. The Mercedes folks needed seventeen hundred workers to produce one thousand cars per year. Henry Ford's introduction of the first assembly line in 1913 revolutionized the business of producing cars. Major advancements in machinery and technology made the process of building cars open to the...

...During the recession in 1990, Mercedes -Benz struggled to adapt to changing markets. The luxury car market lost money for the first time in history in the 90’s. In 1993, there was a big sales slump in Mercedes-Benz sales. In its search for additional market share, new segments, and new niches Mercedes started developing a range of new products. One of the most radical and largest of the new range of products is AAV (all activity vehicles). In order to be competitive in the market, Mercedes-Benz needs to control costs and also meet the customer requirements at the same time. To achieve this goal, Mercedes-Benz adapted target costing. Is Mercedes-Benz heading in a right direction with target costing? Should they continue to use it? If target costing is not appropriate what is the best alternative?
Mercedes-Benz is a world renowned company which primarily operated in the luxury market segment before the 1990 recession. Because of the recession in 1990, the luxury market took a hit and Mercedes-Benz struggled with cost efficiency, product development, material purchasing, and problem in adapting changes. A modular construction process was used to produce the AAV. Functional groups with representatives from different areas like marketing, development,...

...Introduction :
Mercedes-Benz is a multinational division of the German manufacturer Daimler AG Mercedes- benz is headquartered in Stuttgart, Banden-Wurttemberg, Germany.
Mercedes-Benz traces its origins to Karl Benz’s creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886. The Mercedes automobile was first marketed in 1901. The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company. Throughout the 1930s, Mercedes-Benz produced the 770 model. Mercedes-Benz has introduced many technological and safety innovations that later became common in other vehicles.
Mercedes-Benz is one of the best known and established automotive brands in the world, and is also the world's oldest automotive brand still in existence today. Mercedes-AMG became a majority owned division of Mercedes-Benz in 1998. The company was integrated into DaimlerChrysler in 1999, and became Mercedes-Benz AMG beginning on 1st January 1999.
https://en.wikipedia.org/wiki/Mercedes-Benz
Products &amp; Services :...

...Topic: The analysis of the human resource management within the Mercedes-Benz plc
And it’s contribution in to the achievements of the organizations business
objectives.
Mercedes-Benz.
Introduction:
When you think of excellence in the car industry, you think of Mercedes-Benz. The company has shown itself to be one of the top manufacturers in the world for quality, high-end cars. The Mercedes-Benz is a major part of Dimlerchysler.No other company has been able to touch all the bases as Mercedes has in luxury cars, buses, vans, trucks, and SUV's .This is an exciting and interesting essay to write for a number of reasons. For one it's an honour to make a research on one of the most automobile profitable societies of the world, for second because the kindness of Mercedes-Benz and the precision of the Mercedes-Benz web site,are perfect sources for all kind of information. Mercedes-Benz was originated in the 1880s by two men: Gottlieb Daimler and Karl Benz. They invented the internal combustion engine powered vehicle. What is funny about Mercedes-Benz is that the two originators never even knew each other, though their work was almost directly...

...SWOT of Mercedes
Strengths
Due to Mercedes is a leading of automobile companies and lead other manufacturer around the world. It is well established, provides high quality vehicles, and enjoys very good branding, earning itself plenty of respect and prestige. It is a well-known provider of luxury, offering solid design and expertly tuned ride comfort, making them one the most comfortable cars to ride. The company is also market savvy, with good access to global distribution with an array of agreements and alliances.
Weaknesses
The great quality means that they are price is very expensive, with much of the cost as a result fashion. The strong branding which promotes this has positives and negatives - consumers like a good brand, but high prices can also be an issue. Promotion is one clear source of weakness. The company's promotional campaigns are rare, and the cars take a long time to make, which can lead to impatient customers. Recently, UAW contracts have cast the company under a negative light. MercedesBenz should not lose sight of the ever changing market base. And keep a keen eye on the needs of the consumer, and the competitors.
Opportunity
There will always be plenty of opportunities for Mercedes-Benz, which can lead to higher profits and future expansion. The new clean energy cars will be the future, and will be a major new opportunity for the company if...

...Case Study: MercedesBenz Passenger Cars in India
Author: Aditya Kumar
Date: 11/07/2009
EXECUTIVE SUMMARY
MercedesBenz Passenger Cars and smart (herein referred as Mercedes) is one of 5 divisions of the Daimler group, the leading Germann automaker. Daimler is a large organisation that had EUR149.6 billion in revenue and 365,600 employees in 2006.
Within its microenvironment, the company’s marketing effort is well supported and coordinated by other departments. Mercedes produces in 104 countries and sells its cars in 200 countries through 13,000 sales outlets. It recently appointed a single ad agency for the marketing programme of its entire range of products. Its primary customer market includes individual consumers while resellers and government agencies worldwide form its secondary markets. Its main competitors include BMW, Volkswagen and General Motors. The company remains very committed and connected to its employees. One such method is through its own internal television channel.
Within its macroenvironment, it is responding rapidly to changing demographics by currently targeting the youngest of the baby boomers (born between 1958-1978), who are peaking in terms of their earning and spending capacity. Economically, fast growing Asian economies continue to indicate further opportunity for increased sales. These markets are also culturally very different in terms of their...

...coincidence nor bad luck. Rather, competition in an industry is ill rooted in its underlying economic structure and goes well beyond the behavior of current competitors. The state of competition in an industry depends on five basic competitive forces i.e. entry, threat of substitution, bargaining power of buyers, bargaining power of suppliers, and rivalry among current competitors. (Porter, 1980) Daimler Chrysler's strategy rests on four pillars: global presence, strong brands, broad product range, and technology leadership. The objective of this analysis is to investigate how the organization needs to form its strategy in order to develop opportunities and protect itself against competition and other threats.
Company Introduction MercedesBenz is firmly established as an independent brand within one of the world's leading car companies- DaimlerChrysler AG. DaimlerChrysler is a product of Daimler and Chrysler companies. Daimler motor company however came into existence as a result of the creation of a recognized internal combustion vehicle by Gottlieb Daimler. Daimler Chrysler's strategy rests on four pillars: global presence, strong brands, broad product range, and technology leadership-Daimler being the first man to create a recognized internal combustion vehicle and the first to incorporate a practical transmission system. The company has a super network that ensures the flow and exchange of information from various departments within and...