New Smart Display Campaigns

Google introduced Smart Display campaigns which will work automatically. Smart displaycampaign already started to rolling out to all advertisers globally which will help you reach more customers easily. This new campaign use machine learning to automate your display campaigns. These campaigns automatically find customers who may be interested in your services/products by using insights of millions of websites, apps, blogs and setting bids to meet performance goals and create images, native ads and text ads to fit all ad spaces across display campaigns.

Google shares in blogpost, Advertisers using smart display campaigns has shown 20% increase in conversions at same cost per conversion rate compare to advertisers who are using regular display campaigns.

Automate Bidding: This campaign use Target CPA, focusing on conversions. Smart display campaigns optimize bids to show your ads on each and every auction which likely to bring conversion. Work on bringing more conversions meeting cost per conversion goals.

To enable smart Display campaigns, you should have conversion tracking installed. You can enable smart display campaign when you have already received at least 50 conversions on display network and 100 conversions on search network in last 30 days.