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“The community cried out to let Welland have the stage,” said Stephanie Hicks, the Downtown BIA’s business development officer.

The city answered.

Welland’s business improvement areas teamed up Thursday afternoon to announce the line up of entertainers that will perform on the Merritt Park Amphitheatre this summer in the new Concerts on the Canal – a series of six free concerts, primarily focusing on local talent.

“This is a perfect opportunity for people who are from Welland, to highlight them,” said Hicks, who led efforts to organize the concert series for the North Welland and Downtown BIAs, that were awarded $30,000 in city funding to organize a series of free community concerts to replace the IlluminAqua concert series.