What Makes Us Different

Easy To Use

We’ve eliminated the frustrations commonly experienced when trying to buy and sell precious metals. With a SmartMetals account from the Hard Assets Alliance you can buy, sell, store, or take direct delivery of metal to your home with just a few clicks of your mouse.Read more…

Superior Purchasing Power

Our precious metal trading platform is shared among the world's largest financial institutions. With this level of combined purchasing volume and access to an extensive network of dealers who bid on every order, the Hard Assets Alliance is able to keep prices extremely competitive. Read more…

Secure Storage with Full Allocation

Unlike many metals firms, which actually own the metal you buy and hold it on your behalf, the metal you buy from the Hard Assets Alliance is yours and yours alone. And because we offer storage at six of the world's largest non-bank vaults, you have the added peace of mind that your metal is secure from bank holidays or asset seizure.Read more…

Live Customer Support

The Hard Assets Alliance has a dedicated team of friendly and professional customer support specialists standing by, ready to answer questions and provide assistance with opening and funding accounts, buying and selling metal and general account maintenance.Read more…

Getting Started

Getting started with your own SmartMetals account is as easy as 1-2-3 !

1. Open an Account

Apply for an account in minutes. Start with our secure online application and within 48 hours (usually much sooner) you’ll receive approval via email, along with information for accessing, funding, and using your account.

2. Fund Your Account

Your account must be funded prior to making a purchase to “lock in” the price on bullion. Choose to fund your account in one of three ways:

ACH transfer

bank wire

check

3. Buy Bullion for Storage or Delivery

Our 24-hour buying and selling platform is easy to use and always safe. With the SmartMetals platform, you can trust in the security of your transaction every time.

The gold Maple Leaf coin is the world's most popular pure gold coin. Since their introduction in 1979, over 20 million troy ounces have been sold. It is the first bullion coin to achieve the heightened standard of .9999 fine. 1/2 coins contain .50 troy ounces each. Picture is a likeness only.

In 1792, silver was first minted into dollar coins. Today, the number one silver bullion coin in the world is the Silver American Eagle. Silver Eagles are tangible and beautiful investments. They are .999 fine silver, the finest silver coins ever issued by the US. Each box comes sealed directly from the United States Mint. The monster box contains 25 sealed tubes (each containing 20 coins) for a total of 500 troy ounces. Picture is a likeness only.

In 1988, the silver Maple Leaf coin was introduced. The coin is .9999 fine silver and the Canadian government guarantees its purity. These coins are recognized worldwide making them highly liquid. Picture is a likeness only.

The Hard Assets Alliance Blog

Take it from “Dr. Doom”: own some physical gold and keep it out of the banking system.

Dr. Marc Faber, a legendary investor and the editor/publisher of the Gloom, Boom & Doom Report, is well known for his contrarian investing style.

In a recent Metal Masters interview with the Hard Assets Alliance, he noted that the biggest geopolitical risk for Americans today is not a conventional war but rather cyber-attacks that could take down the US power grid.

In such a scenario, gold would become an irreplaceable medium of exchange. But it’s not the only reason to own gold today.

How to Place an Order

Watch this short video introduction to our Precious Metals IRA and learn how easy it is to diversify your retirement portfolio with precious metals.

About Our Precious Metals IRA

The Hard Assets Alliance was created in 2012 by a group of trusted independent financial researchers who believe that every investor should hold physical precious metals for both capital preservation and capital gains. With more than 35 years in the investment world, the Alliance founders are uniquely positioned to facilitate the needs of the average investor.