The following post is from Ryo Shibasaki MBA’19, founder of Path to Success. Path to Success provides the most competent and reliable English learning service in Japan. I started my website almost one year ago. In the first month, the page view was 800, but now it’s 2,000 views every day and keeps increasing. It’s still…

The following post is from Sanjit Mandal MBA’18. Sanjit is the owner of California SEO Professionals, a digital marketing company focusing on profit-driven SEO and PPC strategies that help businesses get more traffic and better conversions. Oh, and he has a 4th degree in Goju Ryu Karate with almost 30 years of training, so you know…

The Blank Center’s #How2Tuesday series continues on Tuesday, March 6 at 5pm in the Blank Center Televideo Room: How to Understand SEO with Kerri Koncius ’01, founder of Koncius Digital Marketing! Are you new to SEO? Or want a refresher? During this session, Kerri will cover the basics, including: How To Optimize Your Website for…

In October, Babson welcomed Sanmay Ved MBA ’16, Kevin Milani, and Phil Goodhart to campus to lead a “Grow With Google” event. Mr. Ved is an Agency Development Manager for Google Marketing Solutions, and Mr. Milani and Mr. Goodhart are Google Premier Partners. The session, focused on tackling the digital marketing landscape for both startups…

The following post is from Sean O’Neill MBA’18, founder of Toast! The Toast! tablet helps alcohol drinkers maintain a healthy liver and healthy body, while avoiding a hangover in the morning. As a former inbound marketing consultant, I have run across my fair share of puzzling misconceptions about SEO. But there are three main misconceptions…

Do you have a website? Have you wondered how to use Google AdWords to increase traffic to your site? At a recent How 2 Tuesday event, Nicholas Bourdon taught us how. Nicholas is a sophomore at Babson and serves as the Vice President of the newly-established undergraduate organization Babson CODE. He took an “Ultimate Google…

The Blank Center’s #How2Tuesday series continues on Tuesday, April 18 at 5pm in the Blank Center Televideo Room! How 2 Use Google AdWords with CODE! Nicholas Bourdon is Vice President of Babson CODE and is also certified in Google AdWords. During this How2Tuesday, Nick will be sharing his knowledge to help your startup take advantage…

The following post is from Yushan Lou ’18, a Butler Venture Accelerator team member. Earlier this spring, we were lucky to have Dan Marques’07 for a #How2Tuesday! Dan is a data-driven marketer and entrepreneur and is currently the director of Online Marketing at Talbots. He started his career at Vistaprint managing SEO and SEM, and…

Many of the teams in the Summer Venture Program are now ready to work towards gaining traction in the market. Members of the Babson College Marketing team, Vanessa Theoharis and Garrett, visited us in the Blank Center to explain how to do so by increasing customer recognition and trust in the brand online. A large…