TravelClick

1/2013 - Current

Manager, Digital Marketing

Manage a team of 10 digital marketing and web analytics professionals to service onsite and local SEO, social media, content strategy, analytics/reporting, and conversion optimization for hotels, restaurants, and other entertainment businesses.

Product development of new web and digital marketing products, including gathering requirements, identifying all relevant stakeholders, creating a product roadmap, and creating go-to-market sales materials.

Work directly on digital marketing, social media, analytics, and content marketing strategies for major brands such as Hilton, Marriott, Cosmopolitan of Las Vegas, Wyndham Worldwide, and more.

Additional responsibilities included off-page SEO efforts such as social media optimization, local search marketing, press release creation and submission, and writing quality content such as blog articles and PDF white papers.

RP Interactive

8/2010 - 8/2012

Director, Interactive Marketing

Supervised and managed a team of interactive designers, social media specialists, and SEO analysts to help lead and implement all digital content and creative projects including onsite and local SEO, social media marketing, email marketing, online PR, and overall content strategy of digital properties.

Created and managed Facebook business pages, develop custom Facebook applications, set up and manage contests/giveaways on social media channels, strategize for social media campaigns, including Facebook, Twitter, Instagram, and Pinterest.

Responsible for the initial development of all new website design projects, including the initial and ongoing SEO of the website, such as keyword research, web crawl accessibility, indexation, metadata, URL structure, image/video optimization, and improvement of the user experience.

Additional responsibilities include inbound marketing initiatives to generated leads for the agency (developing educational content such as white papers, blog articles, videos, etc), educating staff and clients about SEO and social media, and managing the information technology structure of the agency

E-Z Rent-a-Car

6/2009 - 8/2010

Internet Marketing Manager

Trained corporate staff about social media marketing, produced all company blog and social media content, and developed and managed viral promotions to increase brand awareness and car rental bookings.

During my time at E-Z Rent-A-Car, I was responsible for creating and promoting their first Facebook business page, company blog, and Facebook contests.