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Digital Shift Report: Q4 2018

Digital Shift is an exclusive Econsultancy webinar that curates and interprets the most important developments, trends and innovations in digital that you need to know about. Run quarterly, our experts focus on distilling the key developments that are really going to affect how markets are operating, what tools are used, and how digital marketing and ecommerce practices are changing. We make it simple for you to keep track of the key developments in digital technology and marketing.

Agenda points covered in this session:

Innovation and data: we dive in to the the most innovative uses of data by the most forward thinking retailers to look at what we can learn about the latest ways of using data to open new sales opportunities and craft exceptional customer experiences

New social and video platforms: we take a look at the newest scaled social app that you’ve probably not even heard of but which has already garnered half a billion users

Hype and Focus: We look at the latest Gartner Hype Cycle and focus on the essential macro-trends that will bring competitive advantage over the next decade

The Future of Marketing Operations: What can the future of marketing technology tell us about the future of business? We consider the key dynamics that will shape how we deploy technology in marketing and achieve the optimal balance between people and technology, speed and scale.