How MadAbsFitness started their logo design journey

Company name

Overview

I'm a 25 year-old woman whose passion is pushing people to their physical and mental limits to help them find the fittest, most confident person they can be.

I'm looking for a whole new identity for my fitness company based on the logo I get. I want to make it more professional looking and more mature.

I teach outdoor and indoor group fitness classes to people of all ages, fitness levels and cultural backgrounds. My classes are called "boot camp" because we work HARD.I don't take no for an answer. I always work out with my clients so they have no excuse not to keep pushing. I push and I scream and I never let a client give up. But no matter how much I've yelled at my clients, no matter how sore they think they'll be the next day, I keep a huge smile, a ridiculously positive attitude and a never-ending reservoir of energy that keeps everyone going and helps us all finish every session bursting with positive energy.

Tell us a bit about who you are and the people you reach

*Men and women (I have a good number of gay male clients)
*ages 20-45
*people who are intimidated by joining a gym or scared to ask for help with their fitness goals
*athletes who are looking for a fun new way to work out to add to their fitness routine
*people who want a hard-core workout
*people who love fitness and really want to get their hands dirty and sweat
*people who want to work out but don't really enjoy it on their own
*people who are looking for a positive boost to their life
*people who love feeling the burning reward of a tough workout.

Requirements

*I'll be doing a redesign of my company based on the logo, so I'm looking for something a little cleaner, more mature and professional than I already have.
*This is my competition and a good example of where I'd like to take my company: http://wearesuperfly.com/
*Check out my website: http://www.madabsfitness.com for color scheme. In the redesign I'll be looking to soften the colors a little and add a lot of white and hints of green.
*Clean lines, consistency with company name spelling and capitalization: MadAbs Fitness.
*Keep it clean and professional--more than what I already have on the website!
*Keep it bright and unintimidating, but make sure to give it a tough edge so it doesn't seem to appeal to only females.
*Must work on business cards.
*Version of logo without company name also.
*Readable scaled up or down.
*Evoke focused fitness and positivity and must not be gender specific.