Social Media

Social Media Planning

Social Media planning is essential to keeping the campaigns consistent and goal orientated across all platforms and seasonality. Avenue constructs a post plan each month.

Planned Daily, Weekly, and Monthly Posts

Planning social media posts based on perceived seasonality, upcoming events, company news and competitions/promotions is an essential part of the social media management process. Pre-planning posts and scheduling them helps to flatten the otherwise chaotic social media landscape.

Seasonality Planning

Seasonality effects all traffic and interaction, however for most brands this can be used to draw in different audiences to fulfill social media campaign objectives. For instance, if a pencil company with a focus on schools has a traffic dip between June-September, Avenue will suggest targeting international students on summer programmes.