SEO strategy is something that has been difficult to define as the search landscape tends to change quite frequently with new innovations and technologies popping up all over the place. While many have tried to outline the definitive SEO strategy, the fact is that a sound SEO strategy may be different for each and every business or web property. An effective search engine optimization strategy does not mean simply getting a webpage to number one in Google, Yahoo or ASK. A successful SEO strategy should focus on three areas: