Platinum Season of Love

Platinum Season of Love

Platinum Season of Love

Platinum Season of Love is PGI India's flagship in-store conversion program. This year is the 3rd edition of Season of Love, and the retailer participation grew from 200 stores in 2016 to over 1,000 doors this year. Consumer participation increased three-folds.

Despite an off-season time for May-June in India, retailers participating in Season of Love enjoyed an excellent growth. PGI India works with retail partners initiative to promote the event to their customers via traditional and digital media advertising.

The one-month long event was closed on a high note with the Platinum Season of Love Awards Night, which has become a recognised property in itself and a much sought-after achievement amongst the retail partners. Every year the awards night is held along with the annual Platinum Buyer Seller Meet. This year, PGI India partners with a leading national news-channel CNBC to cover both Platinum Season of Love Awards Night and the Buyer Seller Meet held in Hyderabad.