About

Specialist Diploma in Social Media Marketing

Commencement Dates

7/1/2019 to 28/6/2019 [Monday to Friday]

8/4/2019 to 27/9/2019 [Monday to Friday]

8/7/2019 to 27/12/2019 [Monday to Friday]

7/10/2019 to 27/3/2020 [Monday to Friday]

Overview

Due to increasing popularity of web and social media, many of businesses now focus on digital marketing to increase brand awareness, engaging customers so as to increase customer retention, creating new business opportunities and providing supports through the use of digital media. But, most of the businesses are facing difficulties in finding an employee who is well trained in marketing with strong knowledge and skills in using software tools and systems at professional level.

This course is designed to equip the candidate with knowledge and skills in creative design and online marketing.

Objectives

At the end of the course, students must be able to

1. Understand how technology changes marketing landscape

2. Explain basic principles of marketing

3. Develop effective digital marketing plans with SMART targets

4. Familiar with appropriate tools and techniques in digital marketing

5. Understand visual communication design

6. Optimize the content for better search engine ranking

7. Plan, execute and measure effectiveness of a marketing campaign using web analytics.

Course Details

Modules

Module Code Module Name

SM01 Essentials of Digital Marketing

SM02 Visual Communication Design

SM03 Search Engine Optimization

SM04 Social Media Channels and Strategies

SM05 Email Marketing

SM06 Web Analytics

Entry Requirement

· Minimum diploma holders in any discipline with at least 1 year experience or

· Bachelor degree holders or

· Mature students with experience in related fields will be considered case by case.

(class arranged within the course duration and module time-table is within the semester scheduling)

$1120.00 (inclusive of GST 7%)

Remodule - 2nd Option

(class arranged within the course duration but module time-table is not within the semester scheduling)

$2000.00 (inclusive of GST 7%)

Remodule-3rd Option

(class is arranged after the course duration)

$2000.00 (inclusive of GST 7%

Note : Miscellaneous Fees refer to any non-compulsory and non-standard fees which the student will pay only when necessary or applicable. Such fees are normally collected on an ad hoc basis by the GCS when the need arises.

Thank you for your enquiry. One of our course consultants will keep in touch with you shortly.