Helping you sustain your meditation routine, while never getting in the way

The use of meditation as an exercise for mental performance is growing. Its benefits include improved quality of life and increased work performance.

Current meditation timers have a consistent set of weaknesses:

Spiritually focused

Lack of contemporary aesthetic design

Distracting User Experience

This opens an opportunity to capture mindshare for a meditation company which frames meditation as an immediately benefitial way of improving mental performance & well-being. To achieve this, our timer should be guided by the following design principles:

A contemporary, minimal interface

Natural gamification, while ever telling the meditator what to do

More appealing statistics & community features

SWOT Analyisis

Strengths: Mike has a proven intuition in product strategyMike has been doing product strategy for years and has a proven intuition for creating successful products. His current company, Clue, successfully deals with an analogous issue.

Weaknesses: Mike may not be representative of the target groupMike, a designer, wants to use product himself. This means that his opinions may be personally biased.Plus the company is a weekend project for Mike, he won't have a lot of time.

Opportunities: It's a growing marketMeditation as an excerise is a growing market and there is a unique opportunity, since so far no one has been able to grab the mind share for an approach which presents meditation as an immediate way of improving mental well-being and work performance.

Threats: We have to be the first to create a refined productWith several non-spiritual competitors, it might be hard to sufficiently differentiate our app. But none of the competitors are very mature, so we might be able to attract the leader segment by offering the first refined product. Still, someone else might be quicker and grab the mind share before us.

Initial Hypothesizes

It is possible to design a meditation timer that helps people shorten gaps between periods of meditation.

It is easy to learn to meditate.

It is easy to meditate long enough to receive some benefit from it.

It is difficult to sustain a meditation practice.

After a meditation practice has stopped, it takes a long time to start back up again. Some people never start again.

People start/stop meditation frequently.

People are disappointed in themselves for not meditating regularly.

It is possible to shorten gaps

It is possible to create a meditation timer that helps shorten the gap between periods of meditation.