I'm confused on rankings changes

I choose a shitty website keyword to rank for and I made it to like 3 couple clicks a day on my affiliate link. Meh least it was something, now I ran no hands seo got some backlinks changed up my title and keywords optimized it for different word to rank for.

Now I dropped 4 spots and some piece of junk edublogs.org with 2-3 post is above me now some other random .net looks like shit to just a basic wordpress. No special titles or keywords or even descriptions on either one of these.

my other .com blog was getting about 30 visitors a day as well then I changed %postname% and they just vanished.

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