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Google is shutting down its Google Labs experimental project incubator as part of an effort at "simplifying and streamlining" the company's product lines, the search giant revealed on its official blog Wednesday.

Referencing Google CEO Larry Page's recent memo to employees explaining the company's decision to retire its Google Health and PowerMeter services, Bill Coughran, a Google senior vice president for research and systems infrastructure, wrote that shuttering Google Labs was also part of the company's new agenda of "prioritizing our product efforts."

"While we've learned a huge amount by launching very early prototypes in Labs, we believe that greater focus is crucial if we're to make the most of the extraordinary opportunities ahead," Coughran wrote in a blog post titled "More wood behind fewer arrows."

"In many cases," he wrote, "this will mean ending Labs experiments—in others we'll incorporate Labs products and technologies into different product areas. And many of the Labs products that are Android apps today will continue to be available on Android Market."