advertising ads

If you are responsible for online advertising, this report is going to change the way you look at your banner ads forever. It did for us. But, step one on the road to this transformation was deciding exactly what to measure. Download this whitepaper to learn about a new measurement approach that proves banner ads boost offline sales.

You’ll learn some handy information in this guide, including:
- Why your company should be thinking about LinkedIn ads.
- How HSBC and Nissan are running successful campaigns on LinkedIn.
- Actionable advice for taking your first steps, courtesy of thought leaders who live and breathe LinkedIn.

The world of digital advertising is changing—HTML5 has replaced Flash as the industry standard for digital ads. Find out how this change benefits your workflow, branding, and—most importantly—your customers. In this eBook, you’ll learn what HTML5 is and how it differs from Flash, how you can use HTML5 to make better ads, and why you need to get on board with HTML5 now.

Launching a social advertising campaign may be easy. However, creating a great social advertising campaign that actually pays off can be a real challenge. Plus, the rules for success change from Facebook to Twitter to LinkedIn.

150+ million people are active on Snapchat every day. 60% of Snapchatters create content every day. Users spend an average of 25-30 minutes spent on Snapchat each day. For marketers this represents an incredible source of potential customers, but how do you best leverage this?

Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets.
Read the guide to learn five ways to overcome challenges to programmatic ads, including how to:
• Bring marketers, creatives, IT, and data analysts together to ensure success
• Save money and time while improving engagement and conversion
• Customize multiple versions of one campaign and serve ads with strong creative in real time

The challenge of meeting the modern buyers expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels.

The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.

Searching for auto-related terms signals that a consumer is interested in a vehicle. And, 96% of people who search for auto-related terms can be found on a Yahoo site within a week of searching. Learn how to leverage these search signals to re-target consumers with native advertising by reading our infographic.

Understanding smartphone users’ behavior in the physical world is fueling the rise of location-based retargeting. Digital consumption on mobile devices surpassed desktop in 2015 and continues to grow. Using location as a signal of consumer activity and interest, advertisers can drive relevance and increase user engagement with their ads. Learn more in our infographic.

Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions.
Get more customers
Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns.
Drive better results
Achieve results with targeted reach and up to 4x the performance of traditional banners.
Engage a mobile audience
650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day.
Cost e?ective ads
Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.

Download The Definitive Guide To Digital Advertising to learn:
- What makes up digital advertising
- How to create your digital ad strategy
- The different types of ads you have at your disposal
- The pricing structures you can expect
- How to target your digital ads
- How to design your digital ads
- The types of ad technology that are available
- How to test and measure your ads
- Insights from industry experts

Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.

Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.

Per eMarketer, almost four billion dollars in advertising budgets were spent on Facebook ads during the past year, and that number is expected to grow to more than six billion in 2014. Read on to learn about efficient gender targeting with Facebook.

This RFP will help choose the right Marketing Automation vendor and enable justification to your marketing team. Learn why ease-of-use contributes to greater efficiency and productivity, how to improve email marketing campaigns with customization and how constant synchronization helps keep marketing and sales activities coordinated.