Strategic Tactical Engagement and Marketing Strategy for HCP During and Post COVID-19

When it comes down to marketing and understanding your target it's important to ensure your HCP message is based on target and relevance. In the world of life science communication and marketing strategy the majority of the time is spent on brand/ product positioning and therapeutic objectives alongside a communication strategy. Since HCPs are their own target area it's important to fully understand this marketplace so you can provide a quality scientific content focus approach to marketing. During this workshop you will learn how to: