Shell : Everyday Experts

Campaign / Shell : Everyday Experts - Barbers

The Brief

Iris Worldwide asked us to produce a series of online films in which regular people explain the science behind Shell's new V-Power fuel in their own words.

The Work

We worked with BAFTA-nominated director Paul Berczeller to cast a selection of straight-talking 'everyday experts' and filmed them explaining, for example, the difference between petrol and diesel in terms your granny would understand.

Paul's documentary background and experience of working with real people ensured that we captured confidant, natural performances imbued with each expert's idiosyncratic humour.