Here’s How Native Ads Will Generate the Majority of Ad Revenue by 2021 | Business Insider

May 10, 2016

Native ads — or ads that take on the look and feel of the content surrounding them — are taking over digital advertising.

By 2021, native display ad revenue in the US, which includes native in-feed ads on publisher properties and social platforms, will make up 74% of total US display ad revenue, up from a 56% share in 2016, according to new BI Intelligence estimates based off historical data from the Interactive Advertising Bureau (IAB) and PwC, as well as IHS.