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PressClub United Kingdom · Article.

Tue Aug 28 14:02:00 CEST 2018 Press Release

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Benjamin Treynor Sloss, Vice President of Engineering at Google and a well-known car enthusiast, has taken delivery of a very personal Rolls-Royce Dawn Black Badge at this year’s Pebble Beach Concours d’Elegance. Presented to him at the Rolls-Royce Collectors Cocktail Reception on Saturday night by Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars.

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Benjamin Treynor Sloss, Vice President of Engineering at Google and a
well-known car enthusiast, has taken delivery of a very personal
Rolls-Royce Dawn Black Badge at this year’s Pebble Beach Concours
d’Elegance. Presented to him at the Rolls-Royce Collectors Cocktail
Reception on Saturday night by Torsten Müller-Ötvös, Chief Executive
Officer of Rolls-Royce Motor Cars, this stunningly contemporary Dawn
Black Badge was created in collaboration with the Rolls-Royce Bespoke
Collective in Goodwood, England in the Slosses’ personal livery

“Our Rolls-Royce story began here at Pebble Beach in 2014 when
we were looking for a two-door coupé with four useable seats for
adults,” comments Ben Sloss. “Brands such as Aston Martin or Bentley
do not offer anything suitable. When we saw the Rolls-Royce Wraith, we
loved the style and elegance of the coupé, and when we took it for a
test drive we were impressed (really, startled) by how well it
accelerated and handled, in addition to the sublime ride quality and
materials we already associated with the Rolls-Royce brand. The Wraith
offered a unique combination of luxury car experience and sports car
performance, and we fell in love with it on the spot.”

Ben’s wife Christine subsequently bought a Rolls-Royce Dawn, a
motor car that has become her daily driver. “You can tell which are
the favourite cars in our family by the mileage they have on them,”
comments Mrs. Christine Sloss. “My Dawn has over 13,000 miles on the
clock, because both Ben and I drive it regularly, and we enjoy its
open-air experience so much that Ben decided he wanted one too.”

“Christine and I are both gentleman... err, gentleperson racing
drivers, competing in endurance races in GT racing cars, and many of
our street cars are two-seater supercars with a very distinctive and
personal livery,” continues Ben Sloss. “Michael Fux showed me that
Rolls-Royce’s craftspeople could create completely personal,
outrageous but beautiful colour schemes, and when I heard about the
sportier Dawn Black Badge, I thought it was the perfect opportunity to
commission a very personal Rolls-Royce.”

“The Rolls-Royce Dawn Black Badge is the most uncompromising
expression of open-top luxury in the world, and Ben’s personal vision
has demonstrated that Black Badge Rolls-Royces can be some of the most
beautiful statements of automotive power on the road today,” commented
Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor
Cars on presenting the car to Mr. Sloss.

The Ben Sloss Dawn Black Badge Through the
Rolls-Royce Motor Cars Los Gatos dealership, Ben Sloss worked closely
with the Bespoke Collective at the Home of Rolls-Royce in Goodwood to
realize his vision for his perfect personal Rolls-Royce. His
motor-racing pursuits led him to the more driver-focused Dawn Black
Badge as the canvas for his vision, a reinterpretation of the livery
on the couple's racing cars.

“Our racing cars carry the colors of the flag of Modena in
Northern Italy. I wanted to see what Rolls-Royce could do with those
same colors,” comments Mr. Sloss. “The first time I saw the livery the
Rolls-Royce team had created for the Dawn, I burst out with 'Oh my
God, that's unreal – I love it!!' It’s outrageous, it’s over the
top... it's perfect. I still grin every time I see it.”

The Bespoke Collective set to work
reinterpreting the color scheme into Rolls-Royce design language,
creating two new bespoke paint colors for the exterior of his Dawn
Black Badge. The intense deep yellow that adorns the main bodywork has
been named ‘Superflare’ due to its radiance under the California sun,
whilst it is contrasted with the darkest of navy blues named Pikes
Peak Blue due to Mr. Sloss’ interest in the king of timed hill climbs.
A further flash of Superflare yellow offsets the black of the 21”
carbon fiber and aluminium wheel.

The same color scheme is continued throughout the interior of
Mr. Sloss’ Dawn Black Badge, with the seats, dashboard, tonneau cover
and rear seat waterfall clad in Navy Blue leathers, highlighted with
Bright Yellow seat piping, stitched RR headrest logos and, unique to
Black Badge models an infinity logo between the rear seats. The yellow
theme continues in the cabin with a yellow flash along the door
interiors, two-tone Navy Blue and Bright Yellow steering wheel and an
exclusively developed Bright Yellow pinstripe applied to the Piano
Milori Blue wood dashboard, the first use of Milori Blue outside the
one-off customer Phantom, ‘Whispered Muse’, shown at the 2018 Geneva
Motor Show. Mr Sloss’ Dawn Black Badge is finished with a Navy Blue
leather-clad Aero Cowling enclosing the rear seats.

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.