- They were recalled after being considered low-quality.- CEO resigned- Sheer pants were recalled- Excuse- Humor- Compensation- Apology: "The worst apology ever"- TODAY show1. Japanese LAccording to a National Post Business Magazine article, which had honored him for his product innovation, Wilson said that: “It’s funny to watch them try and say it.”

2. Their pants are not for allIn November 2013. in the Bloomberg interview Wilson's statement was as follows: "Quite frankly, some women's bodies just actually don't work,... its about the rubbing through the thighs and how much pressure is there over a period of time." - Chip Wilson 2013The latter one sparked outrage from the public1. Lululemon skimps on plus sizes, in fact, female product size only go up to 12 which they call XL

2. Some of their Ads are quite offensive - Logo is a stylized ‘A’ for athletic or athletica

- Mission statement: empower women by creating components for them to live a longer, healthier, and fun life. Introduction- Trademark fabric called "Lulon" which is a nylon- and-lycra-blend.Viktoria VarvolgyiLululemon's role in Fashion & Fitnessathletic apparel (esp. yoga) goes after the same market as Nike, Under Armour and Gap Inc. (Athleta)women's linemen's lineservicesLululemon launched Ivivva in 2009 for young girls (age 6-12) ReferencesWalker, Mark. “Lululemon Athletica- Driving a Culture of Individual and Organizational Development, Accountability and Innovation." 29 Sept. 2011. URL: http://www.hrmtoday.com/featured-stories/lululemon-athletica-driving-a-culture-of-individual-and-organizational-development-accountability-and-innovation/