The FT has created a calculator showing the broad financial impacts of different takeovers. Use it to assess the best options for Kraft Heinz, using factors including levels of debt and equity to fund the deal.

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While financial metrics are key to how Kraft Heinz will assess any dealmaking, the potential for cost cuts and strategic merits will vary for different targets and should be taken into consideration.

Colgate-Palmolive and Kimberly-Clark, for example, would provide a shift into the personal care and household products business. Mondelez, a snacks business, derives three-quarters of its sales from outside the US.

The audacious Unilever approach took the market by surprise. Another bold play very well could be coming. Wall Street watchers can be confident, however, that Kraft Heinz and it backers, 3G Capital and Warren Buffett, will not sit still.