Some Kindle Paperwhite Orders Getting Pushed Back to End of October

Demand has been so high for Amazon’s new Kindle Paperwhite that orders placed today aren’t expected to ship until Oct. 22 or later. The online retail company put a note up on the device’s order page to reflect overwhelming consumer appetite — Amazon also noted that preorders placed before today will ship on Oct. 1 as planned.

Announced earlier this month alongside the new Kindle Fires, Amazon’s Paperwhite is a clear rebuttal to Barnes & Noble’s Nook Simple Touch with GlowLight. Amazon said the device’s screen is 25 percent bright than the previous version, has 62 percent more pixels (212 ppi) and gets 8 weeks of battery. The Paperwhite is $119 Wi-Fi only, or $179 for the 3G model.