A news release, AKA a press release. A press release is a short, compelling news story written by a public relations professional. It answers all the questions: Who, what, where, when, how, and why. It is sent to members of the media. The goal is to pique the interest of a journalist so they can write a news story off of it.

2. Parts of a traditional News Release (You have six basic components):

Letterhead

Contacts

Headline

Dateline

Lead Paragraph

Body of Text

(A seventh element is optional and it is a short summary of the organization.)