New Cadillac Ads online

Cadillac has posted a new micro-site with wallpapers and commercials from the new Life, Liberty, and the Pursuit campaign.

Also, check out the ‘behind the scenes’ video that talks about the ‘Crest’ ad that shows a jeweler making a Cadillac Crest badge (I am expecting e-mails now from people asking ‘are Cadillac badges really made of jewels and precious metals? – um, no.)

It certainly appears that Modernista is going with the whole touchy-feely angle on the history and heritage of Cadillac. Only time will tell if this will work to reach additional customers for Cadillac.

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One Comment

GusAugust 20, 2006

I think its kind of cool that they are making more of the heritage of the brand – at least with caddy its the real deal…that vibe has kind of been missing from the brand for a while…I seem to remember that as a kid Cadillac played up and venerated its history…