Tropical breezes and sunny beaches are out of reach during the peak
of winter in Bellevue – butAT&T, Samsung Electronics America, Inc. andCarnival
Corporation & plc are making it easier to access sun and fun on the high seas. Starting tomorrow, customers can walk in to the AT&T store at
Lincoln Square Mall in Bellevue (700 Bellevue Way NE - Suite 105, Bellevue WA) and experience a fully immersive virtual reality cruise experience.

Visitors
can trial a unique experience on the Samsung Gear VR, powered by
Oculus. Store visitors can walk up to the Gear VR demo, put on the
headset and be surrounded by the sights
and sounds of a warm and sunny cruise vacation. The virtual reality
content is first-of-its-kind and exclusively developed by Carnival
Corporation and its 10 global cruise line brands.

Samsung
Gear VR[1] – designed to accelerate virtual reality into the mainstream
– provides an untethered, fully-immersive experience with 360-degree
content for an extremely high
quality mobile VR experience. Built to work with Samsung’s Galaxy S6,
S6 edge, S6 edge+ and Note5, the Gear VR headset lets people enjoy an
ever-growing library of premium and entertaining games, apps, photos and
videos.

Consumers
will also be able to enter a sweepstakes to win one of 10 seven-day
cruises on Carnival Corporation’s Holland America Line, Princess Cruises
and Carnival Cruise Line brands
by checking the virtual reality experience and sign up via an in-store
tablet or by visitingwww.vrcruisewlcl.com. The sweepstakes is available
Feb. 19 to Mar. 11.

“Our
customers know they can come to an AT&T store to experience the
future of a connected life. The Samsung Gear VR is awesome, especially
with this great content from Carnival.
We couldn’t pass up the opportunity to show it off,” said Brian Shay,
president, Retail Sales and Distribution, AT&T.

“Samsung
Gear VR delivers an innovative way for people to transport themselves
to far-away locations from around the world,” said Tim Baxter, president
of Samsung Electronics America.
“Now, people can immerse themselves into a one-of-a-kind cruise line
adventure, powered by virtual reality. We are excited to work with the
premier brand in leisure travel to bring the complete cruise line
experience to AT&T’s stores across the U.S.”

“Globally,
the growing popularity of cruising vacations is far outpacing
land-based vacations, by a 23 percent margin,” said Arnold Donald, CEO
of Carnival Corporation, the world’s
largest leisure travel company. “But there are still many people who
have not had a chance to enjoy the one-of-a-kind experience we provide
with one of our 10 cruise line brands. With most of the U.S. dealing
with winter weather, the timing for this launch
is designed to give people a fully immersive look at why cruising is a
great vacation – and helps remind them to think about going on a cruise
when planning their next vacation.”

AT&T In-Store Experience at
Lincoln Square Mall in Bellevue

The
in-store virtual reality display uses the Samsung Gear VR headset. The
headset has a wide field of view and precise head tracking for a great
VR experience. The VR content, developed
by Carnival Corporation, highlights decks, staterooms, entertainment
venues and other exciting features. It showcases ships from the
company’s Holland America Line, Princess Cruises and Carnival Cruise
Line brands and beach and excursion offerings in Barcelona,
Mexico and other popular destinations. A full list of participating
AT&T locations is available here: http://www.vrcruisewlclredemption.com/locations/. About 1100 more will have the content available on a Gear VR headset for demo by customers.

As
part of the ongoing promotion, consumers can enter a Carnival
complementary sweepstakes via an in-store tablet or on online atwww.vrcruisewlcl.com.
Participants will be eligible to win one of 10 seven-day cruises
onboard Carnival Corporation’s Holland America Line, Princess Cruises
and Carnival Cruise Line brands. Contest rules are available at http://www.vrcruisewlcl.com/terms-and-conditions/.

If
a customer purchases Samsung’s GS6, GS6 Edge, GS6 Edge+ and Note 5
smartphones at one of the key 133 AT&T locations during the
promotion, they will be eligible for onboard credit
for a future cruise. It’s valid within the next year on select Carnival
Corporation brands – Carnival Cruise Line: $25 toward a 3-5 day cruise
or $100 toward a 6+ day cruise; Holland America Line: $100; Princess
Cruises: $100.

Offer ends March 24, 2016. Req’s installment agmt & elig. svc. Tax due at sale. If svc cancelled device balance is due. Get onboard credit within 60 days
after register and submit
proof of purchase to Carnival. Credit provided by Carnival and subject
to its own terms & conditions. Charges & restrictions apply.
See a participating store for offer details.

[1]
“Read and follow warnings and instructions with the Headset before use.
The Headset should be calibrated before each use. Not for use by
children under 13. A virtual reality experience
may trigger health reactions. See a doctor before use if you have a
history of seizures. Stop use if you experience health reactions.”

Corporation Virtual Reality Sweepstakes Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. VOID WHERE PROHIBITED BY LAW.

Sweepstakes Period: The Virtual Reality Sweepstakes (the “Sweepstakes”) begins on
February 19, 2016 and ends March 11, 2016 (the “Sweepstakes Period”).
Times to enter the Sweepstakes are based on the method of entry.
Entries made in a Store shall be subject to the participating Store’s
operating hours during the Sweepstakes Period.
Entries through the Site shall be permitted during the Sweepstakes
Period beginning at 12:00:00 A.M. (U.S. Eastern) on February 19, 2016 and ending at 11:59:59 P.M. (U.S. Eastern) on March 11, 2016. Entries by mail shall be subject to the terms below.

Who May Enter:
THIS SWEEPSTAKES IS OPEN TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND
THE DISTRICT OF COLUMBIA WHO ARE 21 YEARS OF AGE OR OLDER. The
following persons are not eligible to enter the Sweepstakes: (a)
employees or officers of Carnival Corporation (“Sponsor”),
Carnival plc, or their respective affiliates or subsidiaries;
(b) employees or officers of AT&T Mobility, LLC, or its affiliates,
parent company or subsidiaries; (c) employees or agents of any
organizations directly involved with this Sweepstakes; (d) immediate
family members (parent, child, sibling and spouse of each)
and persons living in the same household as the persons identified in
(a) through (c) above.

About AT&TAT&T
Inc. (NYSE:T) helps millions around the globe connect with leading
entertainment, mobile, high speed Internet and voice services. We’re the
world’s largest provider
of pay TV. We have TV customers in the U.S. and 11 Latin American
countries. We offer the best global coverage of any U.S. wireless
provider*. And we help businesses worldwide serve their customers better
with our mobility and highly secure cloud solutions.