Marketing and Communications

Sciad

Sciad is a digital marketing agency that works with businesses in healthcare, life science, the environment and other science and technology-based sectors. We use integrated digital communications to drive up reputations and increase website traffic, connecting with the audiences that matter most by maximising the power of the web. The Sciad team are experts in digital communications and have extensive experience of working in science and technology communications.

How we can helpWebsites are at the heart of companies' strategic communications. Getting every aspect of a website right is vital to building your company’s reputation and reaching every one of your audiences. All aspects of designing and building a website need to be considered in order to capture your audience effectively on the web. The look and feel is important but also getting the right key messages in your copy, taking search engine optimisation techniques into account and creating logical information architecture are all essential. Only when all of the elements of a great website are brought together can you reach out successfully to your audience online.

Search Engine OptimisationMake sure your website is found by the right people.Tailored solutions that meet your SEO needs delivered by a team that understands how your stakeholders are searching the web. We use advanced SEO techniques, for desktop and mobile, to give your site the strength to succeed and the power to reach top positions.

An SEO Programme will ensure:

Your website will be located easily by customers, partners and your target audience searching for informationYou can see and understand the way visitors behave on your website to help you grow your business. Improved content will increase in-bound links from other websites to improve search engine rankings and web traffic.

Paid SearchOnline advertising and high quality PPC campaigns are essential to get ahead of the competition and stay there.We specialise in designing creative, ground-breaking campaigns that can reach out to your audience wherever they are on the web. From Google sponsored links to must-click creatives and media placements. We can plan and implement your campaigns and we know it is results and return on investment that count. We also have excellent relationships with publishers which gives us leverage and media buying power to get you the best deals. Whether you are interested in management of your Pay Per Click advertising account, a creative campaign, an emailing campaign or any form of strategic online targeting contact us to find out more about the opportunities open to you.

PR and reputation managementWe listen to what’s being said about you on the web and across broader media and the sentiment that drives the conversation, we analyse issues that are relevant to your business and we respond and engage to build your reputation by making sure you are:

Heard, by creating opportunities to tell your story

Credible, by building belief in the story

Trusted, by helping sources for information tell the story in their own way

Then we monitor and report on trends and we use analytic tools to measure the quantity and quality of the traffic on your website or blog. Sciad has a highly experienced PR team able to plan the strategy and execute the plan

Social MediaConversations and influence amongst peers is nothing new. This is especially true in healthcare and science, but social media gives companies the ability to:

Engage with their audiences in real time, building reputations for their company and their brands

Gauge conversations and the impact they are having

Responding quickly and effectively to manage potential difficulties before they become a crisis

We focus on creative, innovative and effective social media solutions that are tailored to the audiences who are relevant to your business, from patients and clinicians to scientists, investors and the media. From listening and monitoring to full social engagement, we will create and manage a strategy that works for your business.

Mobile marketingIt pays to have a mobile responsive site. Many mobile search users are looking for instant results, whether they are searching for a new cancer drug or looking to order an antibody. One thing that is central to use of a mobile or tablet is ease.

It is vital that mobile customers are able to navigate to the site they want quickly and to find content within the site. That’s why we believe every website should be optimised for mobile, giving users a much quicker route to contact you or to make a sale conversion. Sciad will happily advise you on your website and create some mobile landing pages for you.

Our offer to LBIC clientsWe offer a free consultation of up to two hours to review your website, your web marketing strategy and how you can integrate all of your communications activities to boost your online visibility. We will provide insight and recommend solutions about how you can increase website traffic, enquiries and leads.

As part of our commitment to LBIC’s Business Support Network we are pleased to offer a 10% discount on services to LBIC clients with an annual budget of £5000 or more.