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The new program rewards customers for their patronage while improving Uncle Maddio’s targeted marketing efforts.

Uncle Maddio's Logo

The new program will provide customer information that will allow Uncle Maddio’s an unprecedented ability to target different market segments.

Atlanta, GA (PRWEB)March 27, 2013

Uncle Maddio’s Pizza Joint this week debuted their customer rewards program, “Loyalty Love” across several stores. The program rewards customers with a free entrée after their 10th meal purchase. After activating their free membership, guests are asked to complete their registration online. The new program will provide customer information that will allow Uncle Maddio’s an unprecedented ability to target different market segments.

Known as the “Chipotle of pizza,” Uncle Maddio’s launched the fast casual pizza market four years ago with the opening of its first store in Atlanta, Georgia. By the summer, there will be 20 restaurant franchises open and 125 more in development throughout the Southeast. With their innovative menu, unprecedented match-up of franchising experience, and distinct branding, Uncle Maddio’s is leading the way in fast casual pizza restaurants.

“Loyalty Love” awards Uncle Maddio’s guests with 10 points per visit. When they reach 100 points, they receive a free entrée. Customers have the option to use their rewards at any time and can continue earning points to receive more rewards, like side salads, desserts, and larger pies. Membership is initiated in store by providing a phone number and guests must complete their registration online at http://rewards.unclemaddios.com/ to eventually redeem their points. Online registration collects customer data, including name, email, store location, and birth date. It also provides guests opportunities to earn additional rewards points – 5 points for completing registration, 2 points for linking to and checking in on Facebook.

On the back end, Uncle Maddio’s will be able to use the guest information to target market. They can target guests by specific credentials, including frequency of visits, common orders, days and times of the week they visit, and more.

“We wanted a way to reward our most frequent visitors,” says Uncle Maddio’s Marketing Director Cindy Wahl, “and at the same time, capture information essential to our growth and success. ‘Loyalty Love’ was born from the Uncle Maddio’s promise to ‘Serve with Love.’”

Uncle Maddio’s answers the call for more choices and better food with an innovative menu that gives customers more than 3 million pizza combinations. Their menu contains three types of crusts (white, wheat, and gluten-free), six sauces, seven cheeses (including Daiya vegan cheese), and 47 different fresh toppings, including locally-sourced vegetables, hormone-free chicken, organic greens, and handmade meatballs and sausages. In addition to pizza, they serve toasted paninis and gourmet salads.

Uncle Maddio’s is the fastest-growing fast casual pizza restaurant in the Southeast. By the end of summer 2013, there will be 20 Uncle Maddio’s restaurants open and 125 more in development throughout the Southeast.

To own an Uncle Maddio’s franchise business in your neighborhood, email Roger Wagerman at roger(at)unclemaddios(dot)com or visit http://www.unclemaddios.com.