Traffic Tactics – How It Works

I have received a number of emails from Carlos and Lupe Garcia this week. Who are [tag]Carlos and Lupe Garcia[/tag]? They are [tag]internet marketing[/tag] millionaires. But they weren’t always living in the lap of luxury. Read more from their pitch page about their journey from rags to riches. Why the flurry of new emails? They are selling a $10,000 traffic creation mentoring program. Part of their [tag]Traffic Tactics[/tag] program. (There are no affiliate links in this post.)

Full disclosure: Carlos and Lupe have been involved in questionable business opportunities in the past, questionable from a moral and ethical stand point. They sold [tag]cable box descramblers[/tag] and [tag]diet patches[/tag]. I have read on other blogs the [tag]FTC[/tag] shut their diet patch business down, but I can not confirm this report.

The high level details are as follows:

How do they get their traffic?
They buy bulk traffic using credit from Yahoo, MSN and other sources. They claim to have a number of tactics they use during negotiations which allow them to buy traffic on credit and limit the risk if the campaigns are not successful. I assume pre-negotiating favorable out clauses.

Does it work?
Yes and no. Yes it works for products with large demand and mass appeal. Your conversions and creative should be optimized before you even think about trying their methods.

No, it won’t work for small niche products and non tested products. You can lose your shirt if you have not optimized your campaigns and have an unproven product. Conversions should be tested, test again and tested again…

What are they pitching?
$10,000 coaching program

Should I pay $10,000 to learn how to buy banner traffic?
That depends on several factors. Do you have the right product for this type of advertising? Do you have an extra $10,000 to risk on this venture?

Every business opportunity has risks and rewards. In the case of Traffic Tactics you can read the “pro” side of the story on their pitch page. They also have a video they use to sell their mentor program. For the flip side read this blog post to get the other side.