Catalog Copywriting

Effective catalog copywriting involves a hard-selling lead, key benefits and a clear call to action. When it comes to capturing a customer’s attention and giving them a reason to buy, I don’t mess around with catalog copy!

Catalog writing is where I learned the basics of effective freelance writing (working with Catalog Design Studios), and remains one of my favorite fields. That’s because catalog readers don’t read catalogs like books. Browsers look at the picture first –