The business world has drastically transformed. Gone are the days when people opened the yellow pages to find an orthodontist or got a reference from a trusted friend or family member. Today, patients can use the Internet to do extensive research to find the best fit for their needs. That’s why it’s so important part of your business plan includes the incorporation of the level of orthodontist SEO needed to put you at the top of the search results.

Now is the time you need to position your orthodontist practice to withstand a recession. The hard preparation work should be done well before the looming recession begins to hit in your area. The great news is that your local business will be stronger even if the recession never comes. Here is how to recession proof your orthodontic business so it doesn’t go the way of the dinosaur.

If the lyrics to the Cyndi Lauper song, “Girls Just Want to Have Fun” make you crazy every time you hear it played on your practice’s sound system, we’d like to correct that impression. Girls do like to have fun – but they love to look attractive, sexy and beautiful even more, and that’s exactly how female Invisalign patients are going to feel once their teeth are straight courtesy of a system that won’t reveal their secret.