The cartoon appeared for many years in newspaper Maariv. Yosef Lapid, Dosh's colleague on the editorial board of Maariv, described Srulik as an icon of Israel in the same way that Marianne and Uncle Sam were icons of France and the United States. Srulik is a common nickname for "Yisrael" (Israel).

Srulik is generally depicted as a young man wearing a tembel hat, Biblical sandals, and khaki shorts. Srulik is a pioneering Zionist, a lover of the land of Israel and its soil, a dedicated farmer who in time of need puts on a uniform and goes out to defend the state of Israel. Dosh drew Srulik in cartoons on current events for Maariv, and also for various "specials" and occasions of the young state. During wartime, Srulik put on a uniform and was drafted to raise the national morale.

Many have pointed out Srulik's function as an antithesis of the antisemitic caricatures which appeared in Der Stürmer and other European and Arab journals. As against the stereotype of the weak or cunning Jew that was propagated by Joseph Goebbels, Dosh — a Holocaust survivor — drew a proud, strong and sympathetic Jewish character. The journalist Shalom Rosenfeld, editor of Maariv in 1974-1980, wrote:

Srulik became not only a the mark of recognition of [Dosh's] amazing daily cartoons, but an entity standing on its own, as a symbol of the Land of Israel - beautiful, lively, innocent ... and having a little chutzpah, and naturally also of the new Jew. Because of our history and our religion and the relations between us and the nations that absorbed us in their countries and cultures, stereotypes were created, mostly not so positive of the Jewish man. In the works of the greatest artists of prose, poetry and painting these stereotypes moved between a Wandering Jew, restless, tragic and pathetic and the hunchbacked, crooked-nosed, fleshy-lipped Jew with a pack of banknotes in his pockets, a prototype of the Shakespearean Shylock and The Jew Süss, in Goebbelsian interpretation, and in the modern times of many caricaturists in the Arab countries.