An active and skillfully executed social media campaign is an important part of online brand building, but it is not the only ingredient needed for success. Digital PR takes into account the whole convergent communications …

The historical trajectory of mass media content is often characterized as one of decreasing attention spans. The relaxed televised conversations and long-form reporting of fifty years ago has steadily given way, decade by decade, to …

Oceans of digital ink have been spilled about the corrosive effect of social media on the psychology of its users. We are giving up too much of our privacy, they say. Constant status competitions are …

Despite all the advances in Digital PR over the last decade, typical product marketing continues to be framed from the traditional perspective of the manufacturer. Potential customers may learn that Product X is more effective …

Bangkok, Thailand, July 2019 – Lexicon Business Communications, Bangkok’s leading English and Thai-language digital marketing provider, has acquired Next Step Systems, a Hong Kong-based company that specializes in building custom software solutions for popular websites …

Who would’ve thought that digital marketing could be like boxing? The analogy is surprising at first, but it turns out that the same key principles can lead to great success in both realms. The details …

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