Thursday, July 21, 2011

Cupcakes are old news and cookies are ubiquitous. It's time for delicately crafted mini tarts with creative flavors. Welcome Früute in West Hollywood.

Früute is a collaboration of two sisters and their mother. The mother develops the recipes for the tarts, the daughter (at least one of them) brings her experience in branding. It's a tiny shop on Santa Monica Blvd serving gorgeous tiny tarts like this Wasabi with blood orange center, frangipane in pistachio crust, garnished with mint leaf tempura.

There are more than a dozen flavors now, which you can check out on their website (the photos there are beautiful). The mini tarts go for $3 each, which I initially considered expensive for the size, but considering that a cup-sized cake dough and a piece of cookie these days go for $3, these meticulously crafted tarts are of better value.