H&M To Release Kids Line For UNICEF

Swedish retail giant Hennes & Mauritz will create a children’s line to benefit their ongoing collaboration with UNICEF. WWD says:

The clothes for girls and boys will be available in 160 stores worldwide, with 25 percent of the sales prices going directly to UNICEF projects to promote children’s rights to education and protection in vulnerable communities. Launched in November 2009, the project is being extended from southern India to Bangladesh this year. H&M noted that the initiative affected some of the poorest parts of the world, where many of its clothes are manufactured. “We believe that children who learn how to read and write are better equipped to make informed choices about their future,” it said.