From aruba.com: "The Aruba Tourism Authority introduces us to the famous Aruba Ariba -- This fun and fabulous cocktail is a tropical favorite among Aruba-devotees.

The Aruba Ariba uses coecoei, which is a centuries old Aruban liquor first made by the island's Indian tribes. The liquor has a distinctive red color, derived from one of its prime ingredients -- the sap from the "kukwisa" or agave plant, which is mixed with rum and cane sugar.