Our intention to focus these Enolytics 101 posts on applications of big data got a big boost this week, and it came from across the Atlantic.

Richard Siddle, the London-based co-founder and editor of The-Buyer.net, treated us to a Q&A in a trade publication called Grapevine. Grapevine is, to my American English-speaking eyes, straight-shooting and sometimes irreverent and other times ironic and at all times very British, and therefore an utterly compelling read.

So it was a pleasure to be in Richard's line of fire. Here's some of what we covered:

Using data to understand the big picture of how consumers are engaging with wine online.

How consumers behave around individual wines online.

Redefining competitive sets, by looking through the eyes of consumers.