How Does The Internet Read Your Mind?

Ever come across an ad for something you had been planning to buy or has Google suggested a search you already had in mind? If yes, you might be falling into a trap! It might seem like a marvel of predictive technology but it is nothing but an example of profiling.

Programs working in the background build a profile of you based on your searches, the kind of music you listen to and the movies or sitcoms you watch. Based on these calculations, the internet doesn’t show you things the programs assume you won’t like. Instead, you’re encouraged to view only certain types of content, limiting the other options available to you.