Brian Lam

Business 2.0's 101 Dumbest Moments in Business article earned some major pickup today, recapping blunders by McDonalds, Starbucks, Walmart, Sony, and Microsoft to name a few. We recall all of the mishaps, saying Doh to ourselves 100 times, but there was one product mentioned which I felt was not dumb, but Brilliant.

See the I-Tattoo, a mock tattoo kit for kids, comes complete with vibrating ink pen. It sounds like a bad idea, but think about how it could change the tide for nerds being beat up in grade school. Tattoo = major street cred for 9 year olds. Then again, maybe it'll just give the bullies another reason to beat em up.–Brian Lam