Ouch

+ READ ARTICLE

The Apple-Samsung patent infringement suit has unearthed gobs of interesting, normally private information. There was Apple CEO Steve Jobs’ “Holy War” with Google, a possible “magic wand” in the works to control your TV, not to mention all manner of back and forth over who was winning the ad war.

But the latest may be the most incendiary: it appears Samsung green-lit its mocking anti-Apple ads just days after Jobs died. Here’s a timeline:

“As you have shared previously, we are unable to battle [Apple] directly in our marketing. If it continues to be Samsung’s position to avoid attacking Apple … can we go to Google and ask them to launch a campaign against Apple…”

Oct 5, 2011Steve Jobs dies.

Oct 7, 2011Pendleton to Pennington:

“Hey Michael, We are going to execute what you are recommending in our holiday [Galaxy S2] campaign and go head to head with iPhone 4S.”