Making Memories is building on the success of last year’s Give the Gift of Theatre campaign, which sought to treat children facing financial hardship and personal struggles, to a night of fun at the theatre.

Foodbank and theatre bosses are hoping that the public’s generous donations will allow another 400 free tickets to be given to families in need of some Christmas cheer.

Joanna Reid, the Belgrade’s executive director, said: “There is nothing like the communal experience of live theatre to lift the spirits and make people feel they are having a special time.

“Too many people in Coventry and Warwickshire will be facing financial hardship this Christmas, when not being able to take part or not being able to give their children any kind of treat during the Festive time increases their sense of isolation.

“These are the people that in the past our audiences and partner businesses have been able to help take part in this great Christmas tradition.”

She added: “Providing free tickets to people who are struggling financially is a great way for us all to let people know that they are not alone at Christmas.

“I’m sure that once again the generous people and businesses in this region will help to make this a magical Christmas experience for more of our neighbours.”

David Jane, the Belgrade’s development director, said: “Our Making Memories campaign builds upon our activities from last year, to ensure that, whilst we can’t make people’s problems go away, we can help them to experience the joy, excitement and escapism that theatre can bring.

“Through your kind donation, they too can have a treasured memory of the magic that is the Belgrade pantomime at Christmas.”