The Internet went a little mad with rage when RIM put out its completely harmless #BeBold infographic that tried to group everyone’s personas into superhero characters. The campaign made a lot of sense when it started though. RIM’s social media team had the good idea of piggy-backing on the New Year Resolutions because a resolution is about getting something done – an area where BlackBerry excels. The problem is that when the infographic came out, it was completely blown out of proportion as though this were some new ad campaign. But we can think of one obvious way the marketing initiative could have been better – apps.Continue reading ‘How the #BeBold Campaign Should Have Concluded’

One of the problems with checking in is checkin fatigue. The fact that these social networks require you to manually enter your location makes them pretty tedious considering there is often little to no reward. LittleBrother, a location-based service application by emacberry, has recently been updated and allows you to set locations to automatically checkin via foursquare and facebook when you enter these locations. It’s an awesome feature that companies like foursquare would do well to implement themselves.Continue reading ‘Automatically Checkin to Foursquare and Facebook With LittleBrother by Emacberry’

The official Twitter client for BlackBerry has made its way through beta and is now available to the general public. This highly anticipated release features multi-account support and the ability to share tweets with BBM contacts and groups.

The Official Twitter client for BlackBerry continues to receive some fixes and polish in the BlackBerry Beta Zone before going live. This Twitter for BlackBerry update is sure to be a crowd-pleaser featuring animated avatars, an updated and organized emoticon list and anxiously anticipated multi-account support.

Smarter Wallpaper is a free application by Smarter Apps that allows BlackBerry users to set up a customizable rotation of wallpaper images. Users choose the series of images including custom folders to change automatically as frequently as every minute.