A Real Website Transfer Checklist to Minimize Traffic Losses

Website transfers are tricky and they can be devastating if done incorrectly.

To avoid any unnecessary drops in traffic and the painstaking recovery process that inevitably follows those kinds of drops, plan your website transfer carefully. Here are my best tips for a website transfer that’s as painless as possible.

Keep in mind that “website transfer” can have more than one meaning. It can simply mean redesigning your site, upgrading the CMS, changing domains (or subdomains) entirely. I am writing this as a general guide for all kinds of transfers.