Wonder why Iger doesn't jump on the 56 day embargo? Warner needs someone in their corner.
I have never thought this was a good way to keep consumers happy and purchasing new releases, seems very anti consumer, especially with the economy, trying to force the customers hand is dangerous.

Disc by mail is declining market and is primarily used for catalog rentals. Besides, hot new releases generally have a long wait anyway.

I think the studios are clearly seeing that the death (or at least large decline) of the OD rental market is in their best interests, as the tiny margins they receive are likely more than offset by the lost sales due to the huge rental vs. sell-through price differential. It's hard to blame them for trying to protect the value of sell-through.

Disc by mail is declining market and is primarily used for catalog rentals. Besides, hot new releases generally have a long wait anyway.

I think the studios are clearly seeing that the death (or at least large decline) of the OD rental market is in their best interests, as the tiny margins they receive are likely more than offset by the lost sales due to the huge rental vs. sell-through price differential. It's hard to blame them for trying to protect the value of sell-through.

It is more than that.

The decline of the OD rental market is already occurring, in tandem with the decline of OD sell through. There is really not much they can do to stop either trend, but they probably would prefer to weaken OD rental if it can help OD sell through at all.

Disc by mail is declining market and is primarily used for catalog rentals. Besides, hot new releases generally have a long wait anyway.

I think the studios are clearly seeing that the death (or at least large decline) of the OD rental market is in their best interests, as the tiny margins they receive are likely more than offset by the lost sales due to the huge rental vs. sell-through price differential. It's hard to blame them for trying to protect the value of sell-through.

Sure - Hollywood studios have always been unrealistic as to how they read and treat consumers. The are the biggest whores in business and always have been. Plus when they come up with a plan, they think it's guaranteed to succeed . . .