Ministry of Economy

brief

The Ministry of Economy drafts and applies policies to boost economical development and stability, to assist the development of domestic businesses and foreign investments, to guarantee fair competition in a secure market, to promote sustainable growth with clear perspectives of the national energy resources, to foster economical and trade relations, for the proper administration of public property aiming for its privatization in strategic sectors and among small and medium enterprises.

challenge

With the decision of Council of Ministers’ Office, the Ministry of Economy undertook an ambitious project for the digitalization of all state property pending privatization. This major project serves the implementation of privatization programs throughout each and every phase and comes as a great help to all domestic or foreign investors that are interested in the privatization of Albanian assets. Vatra was selected above other agencies for the execution of this project. The requirement was to identify all the assets in the records, digitalization in a comprehensive database, and advertisement of the entire campaign.

solution

Vatra launched an advertising campaign to promote the project. The digitalization of the privatization process through an electronic database was now a great asset in the hands of foreign or domestic investors. Vatra developed an advertising campaign, web design, and TVC. Vatra successfully accomplished the entire project as specified on the contract with the Ministry of Economy.