Evolphinhttps://blog.evolphin.com
The latest updates from our company.Wed, 19 Dec 2018 00:06:27 +0000en-UShourly1https://wordpress.org/?v=4.9.9How To Do Digital Rights Management Righthttps://blog.evolphin.com/how-to-do-rights-management-right/
Tue, 18 Dec 2018 17:38:47 +0000https://blog.evolphin.com/?p=5456We live and work in a world where more media is created every day than …

We live and work in a world where more media is created every day than the day before, and for content creators, keeping track of media licensing is increasingly burdensome. With so many photographers, camera ops, and musicians licensing their media for companies to use, making sure they are fairly paid for their work can be a full-time job.

Tracking Rights and Usage Manually Can Only Go So Far

For small organizations, they might use a spreadsheet to track rights, but that requires a lot of manual labor and is very open to mistakes. Unless you want to employ someone full-time managing rights and usage, you’ll need to use a system designed for it that can lift most of the burden.

However, many of the third party solutions that manage licensing are not connected to the actual content creation process. An admin must still manually input information into the system to keep it current. Just inputting where each file is used and when it expires wastes hours out of the day and still keeps the door open to human error.

This is why it’s ideal to have your DAM track licensing

When the system monitoring your work in progress workflow is also monitoring licensing, it allows for events and notifications to be triggered with licensing in mind. If an asset’s license has expired, the DAM can prevent users from using the asset. It can also send notifications to stakeholders when an asset is about to expire.

If the DAM is connected to the publishing step of your workflow (say, to social media), it can track where a finished video or image has been published for running reports or taking action later if the licensing changes.

Legal departments love having a full DAM involved in licensing, so they have an audit trail of the usage of licensed content, which may also be useful in future disputes.

However….

Not all DAMs are created equal

Knowing when assets expire and where finished content is published is great. But you also need to know what project each individual asset is used in if you want to take action.

For example, if your company licensed a music track for a year for any number of online videos, when the year is up, you need to know which videos used the track. If you can’t extend the license, you need to re-edit the videos or take them down from where they are published.

The Evolphin Zoom DAM has the answer, out-of-the-box. Each of the Evolphin plugins for the Adobe Creative Cloud extracts a list of all the linked files used in the project and stores it in the Zoom database. When you select a project in Zoom, you can quickly see a list of all the assets used within.

It works in both directions as well, so when you’re viewing a file, you can see a list of all the projects using it. In our scenario above, you can immediately see which videos need to be re-edited.

With Zoom’s smart archive management, if the raw media has been archived to S3 or elsewhere, you can easily restore only the assets used in the project. Your licensing headache has just become a very manageable task.

For more information on how Zoom can help manage your licensed media, click the button below!

]]>What Can the Evolphin DAM Do For You? (Video)https://blog.evolphin.com/what-can-the-evolphin-dam-do-for-you-video/
Mon, 17 Dec 2018 21:47:38 +0000https://blog.evolphin.com/?p=5450See a few of the powerful features the Evolphin Digital Asset Management (DAM) system can …

See a few of the powerful features the Evolphin Digital Asset Management (DAM) system can bring to your organization. From powerful plugins for creative apps, worldwide mobile-optimized access to your files, and automated distribution to countless services and social media, let the Evolphin DAM manage your assets so you can focus on being creative.

]]>How to Ensure Your DAM and Archive Systems Will Work Hand in Handhttps://blog.evolphin.com/how-to-ensure-your-dam-and-archive-systems-will-work-hand-in-hand/
Wed, 10 Oct 2018 14:43:54 +0000https://blog.evolphin.com/?p=5439With today’s fast-paced demands for media production, content creators are often so focused on the …

With today’s fast-paced demands for media production, content creators are often so focused on the tasks in front of them that once a project is done they are already looking to the next one. However, often overlooked in the content-creation pipeline is the archival of finished projects. If an effective archive workflow is not put in place, storage will fill up and content production would grind to a halt. To keep the content creation machine running, old media needs to be continuously moved away from edit storage to make room for the incoming new project media.

But how do you choose the right archive system? And how do you automate the process as much as possible, so the task of managing the archive doesn’t overly burden your busy team?

Choosing the Right Archive System

Not all archive systems are created equal, and that doesn’t just mean the difference between spinning disk and LTO tape. They all have varying levels of interoperability, scalability, and flexibility when your business needs change.

When choosing an archive system, make sure it has a robust API so that other systems can easily talk to it when needed. Equally important, make sure it’s scalable, so when you need additional storage it’s easy to add more. Systems that employ a broad range of industry standards and API’s are a significant plus because they more easily integrate with your other infrastructure components.

Choosing the Right DAM to Automate Your Archive

There are many Digital Asset Management (DAM) systems out there, but few provide enough flexibility and integration to support your infrastructure fully. Additionally, with the demand for content production as high as it is today, it’s not enough to simply facilitate an archive workflow. You need to automate as much of the workflow as possible to reduce the burden on your media management team. The key to keeping your team focused on their projects is having a system monitor the archive requirements for them.

It’s possible to run an archive workflow without a DAM but you wouldn’t fully enjoy all the benefits the system could bring when you leave many of the steps to a manual process. In addition to managing and tracking your assets, a solid DAM will support tiered storage management and allow you to automatically archive content that has not been accessed in a certain period of time, after a project has been delivered, or other criteria that you set. Additionally, restoring content should be more metrics driven rather than just choosing folders; a smart DAM will allow you to restore only the content needed for a specific project, or to select a single design file and restore all the images that it references.

Every DAM has its own specialties and capabilities, but make sure it plugs into your workflow as tightly as possible. It should have a rich API for integrating with your other systems, and should have the flexibility to talk to any archive system you choose. Integrations and plugins with the creative apps you use are a huge plus.

Real-World Examples

For an archive solution that fits the above criteria, look no further than XenData. With archived content being accessed as a file system, third party applications can easily interact with your data using an industry standard file system without the need to integrate expensive connectors. The XenData archive can also utilize a powerful XML API. For ultimate scalability, XenData supports many robotic LTO libraries including Dell, HPE, IBM, Oracle, Overland Storage, Qualstar, Quantum, Spectra Logic, and more; in addition to Sony Optical Disk Archives and cloud storage. The XenData disk cache enhances performance by allowing users and systems to browse files as though they are on a local file system, even though the file data may reside on an unmounted tape. XenData takes care of the data retrieval in the background so that all the user sees is a regular file system.

If you’re looking for a Digital Asset Management (DAM) or Media Asset Management (MAM) system to manage and automate your archive workflow, Evolphin has the answer. Evolphin’s DAM and MAM products can automate much of the process, and out of the box support countless third-party systems like render farms, hardware transcoders, cloud deployed infrastructure, and archival solutions like XenData. Evolphin’s software is also customizable for any type of deployment, so it plugs into existing infrastructure and creative workflows.

For more information on XenData’s archive solutions, visit xendata.com

From video editing to graphic design, creators around the globe rely on the Adobe Creative Cloud applications to get the job done. And make no mistake, there are jobs to get done: with 400 hours of video uploaded to YouTube each minute, organizations are producing more and more media assets with each passing day. In trying to meet the demand for increased content generation, companies are finding themselves challenged in several ways:

Organizations don’t have time to waste moving between multiple tools and platforms to get their jobs done.

Creators need to realize their vision in as few steps as possible.

Increasingly, organizations need to collaborate on omni-channel content including large video files, often across geographies.

From storage, hardware transcoders to render farms and cloud-based tools, companies struggle to integrate an ever-growing number of hardware and software systems.

Evolphin Zoom is the Premier Asset Management System for Creatives

Evolphin Zoom is the only solution that combines a Digital Asset Management system (DAM)
with a work-in-progress Media Asset Management system (MAM). Zoom talks to any hardware transcoders, archive systems, third party APIs and more that your company uses and keeps them working in concert seamlessly. Multiple offices can remain in sync through Zoom Non-Stop, and true remote workflows can be fully achieved using Zoom’s de-duplication, proxy management and web portals.

Evolphin Zoom is the backbone for the modern creative process. Zoom’s open design means that it is hardware agnostic and able to talk with any API. Additionally, Zoom is a complete software solution allowing users to ‘make things happen’ without having to worry about the underlying infrastructure that supports them.

Unmatched Integrations with the Adobe Creative Cloud Applications

With plugins for Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, and Adobe InCopy, creatives in all industries can ingest, sync, search, export,
and share media assets without leaving their Adobe application. Comments from collaborators are pushed right back to the Adobe application in a twitter-like feed, saving time and effort.

The World’s Largest Companies in Highly Competitive Industries leverage Evolphin Zoom with Their Adobe Workflows

Here are 3 examples of how organizations are leveraging Evolphin Zoom with the Adobe Creative Cloud applications to catalyze productivity in their creative workflows:

Broadcast

A leading sports broadcaster based in Miami and New York City using Adobe Photoshop and Adobe After Effects relies on Evolphin Zoom for its asset management workflows. Since introducing Zoom, they’ve seen a 35% decrease in storage growth and a 28% increase in content production. Over 60M files have been cleaned of duplicates and old content, with automatic storage tiering and archive enabling an effortless back-end under one unified repository of assets.

One of the world’s most influential New York City based media companies uses Evolphin Zoom in their Adobe Premiere Pro and Adobe After Effects video production pipelines. Zoom enables them to have a 30-40% faster turnaround time for daily video production, a 25% total increase in video production quantity after deploying Zoom, a 40% decrease of overall storage growth, and a greater insight into team projects and productivity through Zoom Analytics.

The Tools and Features Our Customers Rely on

Below are just some of the capabilities Evolphin Zoom brings to the creative process.

Accelerated Search & Sync

The Evolphin Zoom plugins allow users to easily search for and retrieve any asset in their Zoom MAM database and storage systems, right from within each Adobe app. Files can be dragged and dropped into projects and immediately worked with. In the Zoom Asset Browser, users can see a list of all media used in any project without having to open the file, and can see all projects that use a single media asset.

Powerful Rights Management

In addition to tracking all assets used in projects, Evolphin Zoom can monitor and track licensing dates and other requirements for your content. Media past its license date can be labeled as expired and prevented from being used. Zoom can monitor and keep track of every location media is published, so your company proactively avoids costly copyright and licensing issues.

Optimized for Remote Work and Collaboration

Evolphin’s Adobe plugins allow users to swap between low-res, mezzanine, and high-res versions of each file with the click of a button. The ability to easily create, share, and edit with low-res proxies is what enables companies to collaborate on video content across geographies via the cloud or an on-premises MAM. If you need to edit remotely while not connected to your company’s network storage, simply check out the low-res proxies from the MAM and edit away. The same process can be applied to non-video content. Local working copies are automatically re-synced to the MAM when connected to the server which itself may be onpremises or in the cloud. Coupled with Evolphin Zoom’s mobile-optimized web-based review and approval tool, secure collaboration is no longer required to be on-premises.

Connecting Avid and Adobe

If your team is looking to join an Avid workflow with an Adobe workflow, Evolphin Zoom can bridge the gap so there’s no creativity downtime. Evolphin Zoom seamlessly connects Avid Media Composer and Interplay to all Adobe Creative Cloud apps, allowing your team to share media and exports between environments easily.

To learn how Evolphin can help you transform your Adobe Creative Cloud workflows, click the button below now to schedule your demo with us:

Companies faced with the need to maximize the capture, processing and distribution of digital content are looking to on-premises and cloud-based deployment models to help them better manage the costs and significant increases in media production and media consumption, all within a dynamic and competitive environment.

“Taking advantage of early technology decisions, we are able to deliver a secure, seamless and tightly integrated experience between the Cloud and on-premises environments straight out of the box.”

– Brian Ahearn, CEO at Evolphin

Evolphin is excited to announce a portfolio of Hybrid service offerings, each geared specifically to customers who want to seamlessly manage their content creation processes on-premises and in the Cloud. Companies who will benefit most are those producing omnichannel content in a distributed, fast moving and time-sensitive environment. Financial planners will also appreciate a new flexibility with business models that leverage both Capital and Operational based pricing.

Evolphin has three service offerings available:

Evolphin Wave, a pure SaaS-based business model providing lightweight review and approval of assets for any sized business including the ability for drag and drop to upload videos, images, and documents; file transfer tools; user rights management; a robust commenting system; and flexible link management for sharing media. For more information or to sign up, visit wave.evolphin.com.

VideoLX Hybrid, a perpetual or managed service business model providing on-premises storage and synced with an on-premises or cloud-based MAM. VideoLX Hybrid includes the Evolphin Transcoder, which automatically generates proxies of high-res video. High-res video remains on-premises while proxies sync with the MAM. This approach reduces storage costs significantly and avoids the bottleneck of otherwise uploading high-res video to the Cloud, while allowing the MAM to manage all of a company’s media. For more information or to schedule a demo, contact us here.

Zoom Custom Cloud, a perpetual or managed service business model providing a full-service custom deployment mixing on-premises and Cloud infrastructure as needed for large enterprises. Key features include the ability to deploy MAM and Preview servers worldwide; Zoom Non-Stop for multi-database syncing and high availability disaster recovery; automatic proxy and mezzanine generation on ingest using integrations with leading hardware transcoders; seamless integration with archival solutions; and a rich set of APIs supporting hundreds of integrations with third-party solutions. For more information or to schedule a demo, contact us here.

“Taking advantage of early technology decisions, we are able to deliver a secure, seamless and tightly integrated experience between the Cloud and on-premises environments straight out of the box,” said Brian Ahearn, CEO at Evolphin. Ahearn continues: “A quick and easy deployment process has enabled us to secure 35 new Cloud customers each processing video workflows in the cloud and taking advantage of Zoom’s deep Adobe plugin integration and proxy workflows.”

“Evolphin Wave has been a great tool for my workflow and reviewing cuts. It’s cross-platform viewable so viewing rough cuts on the go is easy and the uploads have been fast whether I’m home, at my office, or on location.”

– William Wedig, Director/Editor

With these service offerings, Evolphin is uniquely positioned to address the needs of the end-to-end content production process irrespective of deployment model.

As we’ve detailed in previous articles, the rate at which companies are relying on workers and teams in multiple locations is growing exponentially. For content creators working with Adobe Creative Cloud applications, this presents a challenge. Teams need to collaborate efficiently from any location while ensuring adequate version control and security. Adobe offers Team Projects to share project files, but unfortunately, it doesn’t have the ability to share media. Services like Dropbox or Hightail can be used to share media, but they lack security features, version control, and robust collaboration capabilities.

This is where the Evolphin Zoom MAM system comes in. In addition to the powerful, secure, and streamlined creative workflow capabilities of Zoom, the system provides two main ways for companies with an on-premises MAM to collaborate with external team members. The first is ideal for creatives that can get physical access to the main office and MAM database, while the second is for purely remote workers.

Remote Method 1: Access to an On-Premises Workstation

Typically, when you ingest high-resolution video into the Zoom MAM, Zoom copies it to a designated area on your Network Attached Storage (NAS). After copying the media, Zoom uses a transcoder to create low bitrate proxies of the video that are stored directly in the MAM database, alongside all other non-high-resolution files (i.e. project files, InDesign files, Photoshop files, etc.). This allows the MAM to keep track of all video files as they sit on the NAS, while also being able to play previews of the videos when someone is browsing for them. Since users aren’t required to upload all raw footage to the MAM, storage and bandwidth requirements are greatly reduced, and if the MAM is hosted in the cloud it’s especially evident.

With Evolphin Zoom, when a user wants to work on a project they check out the non-video files they need from the MAM database to their own personal working folder. This affords several benefits. The first is deduplication, where each new version of a file or project that they sync back with the MAM is only stored as the change in bits (delta) of the file, greatly reducing the amount of storage required for each new version. This also enables better version control, as versions are continually synced with the MAM database. Finally, it enables security best-practices, as the MAM retains every version of a file in its database, so any changes a user makes is tracked and versioned. If a user accidentally deletes or makes wrong changes to a file, you can always go back to the previous versions.

In order to work remotely, a designer would just need to check out the assets and projects they need from the MAM to their laptop and take them with them. For a video editor, they can not only check out the Adobe Premiere projects and other files, but they can also check out the low-bitrate proxies of all the high res video. Using the Evolphin Zoom panel for Adobe Premiere, with a single click of the mouse, they can switch the videos used in their project from the full quality versions to the proxies. Then they can bring the project with them and edit using proxies while working remotely.

Once the designer is done with their work, they can bring their laptop back into the office and sync the files back with the MAM. Similarly, the remote video editor can connect their laptop back on-premises, use the Evolphin Zoom Premiere panel to switch all video in their project back to the full quality versions, and sync back up with the MAM. With only a few clicks of the mouse, both creatives and their projects are back in the office and it’s like they never left.

Remote Method 2: Use a Web Client

The Evolphin Zoom MAM has another trick up its sleeve to make working remotely a breeze: the Web Client. The Zoom Web Client can be viewed in any web browser on desktop or mobile and allows team members to download and upload assets required for their projects. One exciting feature that can be enabled is the ability for the MAM to check the names of incoming files uploaded through the Web Client, compare them to files in specific projects in the MAM database, and if the names match, register it as a new version of the file. It can even be set up to unzip incoming archives of assets and perform the same comparison, for example, if a freelancer had zipped all of their project files together for easy upload.

For example, let’s say you are editing a photoshop file from your home office. With the Zoom Web Client, you can upload the Photoshop file to the MAM from your home office and the MAM will label your upload as the latest version. This enables teams located in any location to access the most current version of a project.

Uploading to the Web Client further enhances efficiency by letting users upload all project files (audio, video, workflow, InDesign, etc.) to the MAM via a zipped/compressed folder. Zoom automatically unzips the folder and places all project files into the right place while labelling them as the most current version.

While this method does the trick if the freelancer can only work remotely, it does not offer the deduplication benefits mentioned in method 1. Additionally, when working on video projects with lots of media, checking out the proxies would be faster from the office due to limitations in internet speeds from remote locations. For those reasons, the first method is preferable where possible.

Evolphin Zoom MAM has the potential to save teams hundreds of hours each year while ensuring best-in-class security. Get in touch today to learn more.

]]>Collaborate on Video Footage From Any Location with the World’s First Hybrid Media Asset Management Solutionhttps://blog.evolphin.com/collaborate-on-video-footage-from-any-location-with-the-worlds-first-hybrid-media-asset-management-solution/
Fri, 18 May 2018 15:29:15 +0000http://blog.evolphin.com/?p=5328The trend of creative organizations looking to collaborate across multiple locations is continually increasing. This …

The trend of creative organizations looking to collaborate across multiple locations is continually increasing. This should not come as a surprise: as more jobs can be done from any location with an Internet connection, it only makes sense to leverage the best and brightest the world has to offer, regardless of where they reside.

But for organizations working with video, this presents a problem. Unlike text documents or image files, video footage is challenging to share over the Internet. Throughout the course of an entire project, hundreds of gigabytes need to be shared across long distances. For companies working on dozens of projects simultaneously, this is unacceptable.

Here are three scenarios that demonstrate how Evolphin Zoom is transforming creative workflows:

Scenario 1: Smooth collaboration between NYC and LA

In our first example, a creative agency wants to sync media assets between their New York and Los Angeles Offices. Until recently, this proved to be challenging, given that their MAM along with all their media files were stored in on-premises shared network storage. This meant that the only practical way to share footage between offices was to use a file sharing service like Dropbox or Google Drive. This was less than ideal, as sharing files in this manner added hours to the collaboration process, resulted in disorganization and poor version control, and raised several security concerns.

In contrast, the Zoom MAM makes collaboration between cities simple, using Evolphin’s revolutionary Zoom Nonstop feature. Zoom Nonstop keeps the Zoom databases in different locations–whether they be in the same office, different cities, or halfway across the world–in sync and exactly mirroring each other. Because all images, documents, project files, and low-res video proxies are stored in the MAM database, they are synced between locations as well.

In our NY/LA example, let’s say the high-res video is stored on a SAN in New York, but a coworker in LA needs to start the edit. Since the low-res proxy files of that media is synced from the New York Zoom database to the database in LA, the LA-based editor can begin her edit using the proxies and sync her Adobe Premiere project with the MAM in LA. Zoom Nonstop keeps her project synced to the database in New York as well. When she is done, an editor in New York can open her project and see the latest cut. Using Evolphin’s plugin for Adobe Premiere, the New York editor can click a button and instantly swap all of the low-res proxies used in the cut for the high-res versions stored on the New York SAN. Then she can export the video and presto! The video is exported in full resolution using the the high quality video files.

Cloud-based review and approval

If your main concern is getting footage reviewed and approved without the need for editing, things become even simpler. Evolphin’s Zoom’s Collections feature lets users view and comment on work in-progress through a web client—no download required and viewable in any desktop or mobile browser.

Scenario 2: When only high-res will do

Our second scenario is similar to the first, but with a twist: the two offices both need access to the high-res footage. In this case, Zoom works with Aspera to provide ultra high-speed data transfer between locations. Aspera leverages existing WAN infrastructure and commodity hardware to achieve speeds that are hundreds of times faster than FTP and HTTP. The catch? It’s not nearly as affordable as working with low-res proxies in the cloud. But for organizations that need high-res footage in multiple locations, it provides a feasible alternative to traditional file sharing solutions.

Scenario 3: Leveraging low-res proxies in an on-premises MAM

Zoom is also ideal for large enterprises who need quicker collaboration and superior version control, but require all assets to remain on-premises for security and regulatory compliance purposes. In this scenario, multiple in-office MAM databases can be synced in real time, with changes in one office replicated in another instantly and automatically. This ensures everyone has access to the most up-to-date assets. It also provides organizations with the same web-based review and approval capabilities, but requires collaborators to remain inside the company’s firewall to access the Web Collections.

High Availability and Disaster Recovery

Another benefit of Zoom Nonstop is that a company’s database will remain safe and secure in the event of hardware failure or other unforeseen problems. With multiple Zoom databases remaining in sync, if one goes down, the other takes over and the team can continue using the Zoom MAM in their creative process. Once the first server is back up, the new changes are replicated back to it and everything will be in sync again.

Evolphin Zoom MAM has the potential to save teams hundreds of hours each year while ensuring best-in-class security. Get in touch today to learn more about how.

]]>How To Bridge the Gap Between Avid and Adobe Workflowshttps://blog.evolphin.com/how-to-bridge-the-gap-between-avid-and-adobe-workflows/
Fri, 11 May 2018 19:50:24 +0000http://blog.evolphin.com/?p=5313For years, a battle has waged between video editing platforms Adobe Premiere and Avid Media …

]]>For years, a battle has waged between video editing platforms Adobe Premiere and Avid Media Composer (AMC). Given the functionality and popularity of Adobe Premiere and After Effects, many companies with Avid workflows are looking to leverage components of the Adobe Creative Cloud suite—such as After Effects and Illustrator—in their creative workflows. They might also be exploring making the switch to using Adobe Premiere in their editing workflows due to its support for modern formats, graphics, and more. But anyone who has tried to integrate Avid workflows with Adobe workflows knows there is no simple solution—until now.

The main issue many organizations face when looking to introduce Adobe applications is that their workflow may include Avid’s Interplay Media Asset Management (MAM) system. Because Media Composer and Interplay are tightly integrated, trying to use and manage other applications proves difficult—unless you have a MAM that can play nicely with everything.

Enter Evolphin Zoom

Evolphin Zoom is the most robust Media Asset Management system for companies using Adobe Creative Cloud applications. With plugins for all of the apps—Premiere, Photoshop, Illustrator, After Effects, and InDesign—assets and projects can be tracked and version controlled. Editors and designers don’t need to leave their applications to interact with the MAM to search for media to add to their projects, or to export their work for review and approval. Evolphin Zoom’s Asset Browser brings the most advanced management features to a user’s fingertips. But how does Zoom work with Avid Interplay or Media Composer?

The answer is: quite easily. Just like with the Adobe apps, assets can be dragged and dropped from the Zoom Asset Browser directly into Avid Media Composer.

The answer is: quite easily. Just like with the Adobe apps, assets can be dragged and dropped from the Zoom Asset Browser directly into Avid Media Composer. Exports from Avid Media Composer can be synced with Evolphin Zoom with a right click menu in Finder or Windows Explorer. When using any of the Adobe apps, creatives can rely on Evolphin’s plugins for search, collaboration, and exporting, no matter which application they are using, whether it be Adobe CC or Avid Media Composer.

In addition, companies with large amounts of media can use Zoom to index the media storage in-place for assets shared between Avid and Adobe CC, allowing terabytes of media to be tracked by the MAM without needing it to be manually ingested. This allows Evolphin Zoom to be set up and running with as smooth a migration as possible.

Check in exports from Avid Media Composer into the Zoom MAM with a right-click, and collaborate using the Zoom web client.

Zoom can also talk to Interplay’s APIs to retrieve key information or send assets and metadata between the two systems. Since Zoom is endlessly customizable, the two systems can coexist in a company’s workflow and bridge the gap between Avid and Adobe.

Companies looking to integrate more Adobe apps into their workflow can use Evolphin Zoom so they don’t need to sacrifice the workflow capabilities of a MAM or give up their Avid workflows entirely. With Zoom’s leading level of automation, customization, and integrations, you’ll be in good hands.

]]>The Importance of Listening to Your Customershttps://blog.evolphin.com/the-importance-of-listening-to-your-customers/
Mon, 30 Apr 2018 20:56:16 +0000http://blog.evolphin.com/?p=5309NAB 2018 has come to a close, and it’s safe to say the week went …

]]>NAB 2018 has come to a close, and it’s safe to say the week went by too fast. I’ve been attending NAB with the team at Evolphin since 2013, and each year the show continues to impress in its ability to bring together developers, creators, engineers and businesses who are at the cutting edge of new media and digital transformation. It’s the diversity of attendees at NAB that presents an opportunity for a media asset management company like ours to attract potential customers and to showcase our value.

For Evolphin, NAB is less about another sales channel and more about the opportunity to interact with and learn from our customers.

Sure, we have customer interactions similar to most: customers share their pain points with us, and we tell them how our solution will help. But more importantly, we listen as customers describe not just current issues and problems but also the types of challenges they expect to face in the future. Throwing ideas around with customers about how to address such challenges is a primary starting point for many of our next generation roadmap plans.

I’ve found that when we truly listen to what our customers have to say about where they’re heading, we end up with an incredible number of new ideas for how we can better serve them going forward. Take our new hybrid cloud MAM solution: Over the past few years, our customers have increasingly looked to cloud solutions as the future enabler of collaboration but have struggled with the challenges that bandwidth and security present when large critical content is pushed beyond the company firewalls. These concerns were the catalyst for our Video LX 2.0 product set, the first MAM solution to provide a completely seamless and secure experience between on-premises and cloud environments. Video LX 2.0 has made video collaboration in the cloud a reality.

Putting smart, motivated people together to solve a problem is the source of innovation. At Evolphin we have a ton of ideas about how to solve a new generation of business challenges and issues; our solutions are being well received by a growing customer base. The reason? We listened, we learned and we responded with unique and interesting ways to solve our customer’s most pressing issues. Gotta love working with wicked smart people.

April 10, 2018 – San Ramon, California – The need to create and distribute media has seen major growth in the last decade. Couple that with a significant increase in media consumption and the growing convenience of consuming that data, companies are feeling a much greater pressure to rapidly create more compelling content. Companies need to keep users engaged as well as keep up with a very dynamic competitive environment.

Vox Media recognized these challenges. While producing videos and media every day for their powerful editorial brands, they experienced major challenges with their video workflows. They chose Evolphin Zoom, with its unparalleled integrations into the Adobe® Creative Cloud® applications, to enable the Vox Media teams to massively improve their entire creative workflow processes, including ingest, work-in-progress, review, and approval. The central tenet: teams will be able to ingest, process and finish content within a secure and managed environment without needing to leave their favorite Adobe Creative Cloud apps.

With Evolphin Zoom, Vox Media will be able to automate their New York City office’s entire ingest process and ensure everyone’s workflow adheres to their internal guidelines, managing content from multiple sources, devices, formats and shoots. Their daily influx of media will be automatically backed up when ingested and transcoded to their house format and low-bitrate proxies for editing and remote workflows. Editors and producers will be able to easily search, find and insert the media they require for their projects. Zoom’s integration with Cloudian’s limitlessly-scalable enterprise storage solutions will allow Vox Media teams to store and retrieve their finished projects seamlessly. With archived content remaining previewable in the Zoom Asset Browser, end users will not need to know where media resides to do their work, and single click restoration of archived media will facilitate reuse of key content which is a major driver of ROI metric.

“We have multiple teams and Networks, each with their own workflows, that are creating an ever-increasing amount of content. With Evolphin Zoom, we can streamline and standardize workflows, while still remaining flexible. Our video teams will be able to be as productive as possible, leveraging Zoom’s capabilities both in office and remotely. Our editors and producers will be able to track down clips instantly from within any of the creative apps they use. Knowing their projects are syncing with the MAM regularly, we can spend less time worrying about data backups and focus more on producing great content.”

With the latest updates to the Evolphin plugins for Adobe applications, including Adobe After Effects® CC, Adobe Photoshop® CC, Adobe Illustrator® CC, and Adobe InDesign® CC, editors and creatives can save more time, avoid frustration and become more productive than ever. For remote workers or those working on lower-powered machines, the plugin for Adobe Premiere® Pro CC and Adobe After Effects CC allows switching between high res, mezzanine, and low-res versions of videos with the click of a button. From within the application, and leveraging any browser, users can export their work directly to Evolphin Collections, making it available to other stakeholders to view, comment, and approve. Comments are synced immediately back to the creative application and therefore creating a more effective collaborative process; waiting for feedback is no longer the time intensive part of the creative process that it once was.

“Customers with complicated workflows and numerous contributors face challenges with productivity daily. Evolphin’s Zoom plugin simplifies both the content management as well as the review and approval processes to increase productivity and allow creators to create.”

Sue Skidmore, head of partner relations for Adobe professional video

About Evolphin and Zoom

Evolphin Software is an Enterprise Software company focused on Media Production and Collaboration with a global footprint and a suite of products delivering a unique and highly functional approach to the creation, management and distribution of digital content.

For more information or to request a demonstration, visit www.evolphin.com