Can Ecommerce Sites Expect a Strong Holiday?Considering the jump from 2009 to 2010 in relation to online spending, can ecommerce sites expect a strong holiday season from potential buyers, even with news of economy woes dominating the news?

Date: 2011-08-25

Why can't you measure the ROI of mobile?Mobile
marketing today is often compared to web marketing of the late '90s.
Marketers are just starting to evaluate their mobile marketing
opportunity, yet some marketers are racing to reach, engage, and convert
visitors via mobile. Will you get left behind as your competitors
invest and optimize their mobile marketing, or are you prepared for the
race?

Lessons Learned From Digital MerchantsIn
the age of e-commerce, mobile commerce and point of sale interactions,
fraud detection is not getting any simpler. While fraud is a concern, so
is the quality of the purchasing experience. iTunes and Amazon have set
a high bar for other merchants. Anything less threatens the checkout
process and company revenues.

Date: 2011-08-11

Why E-commerce Websites Need Unique Product DescriptionsE-commerce websites thrive on quality product descriptions. In fact here is the statistic, that will interest you a lot:- e-commerce conversion rates have seen an increase of 30% more (sometimes 100%) when the content description quality has been bettered. So, not only is the traffic leading to sales, the amount of traffic coming in every day also steadily increasing. All because, a unique copy is written for each product.