Recently, we’ve been chatting with VP of Creative and Technology at Atlantic Records and designer/developer, Eric Snowden (@EricSnowden), to find out just how the powerful combination of Adobe Touch Apps and Adobe Creative Cloud have impacted his creative process and workflow. Needless to say, we we’re wowed by what he had to say.

Check out the full Q&A with Eric below to learn how Touch Apps and Creative Suite 6 applications found in Creative Cloud play an instrumental role in projects he works on -both in the workplace and in his free time. Also, don’t forget to check out our new Twitter background, featuring his work.

Have an Adobe Touch Apps creation that you want to flaunt? Sent it our way! Feel free to connect with us via Twitter, Facebook, or in the comments below.

Adobe: When were you first introduced to Adobe Touch Apps and Creative Cloud? What was your very first creation?

Eric Snowden: I’ve had Adobe Ideas on my iPad since it first launched. I began using it to sketch logo designs for a client. I moved on to drawing gesture images as a warm up before starting traditional pencil and paper illustrations. It moved from being just a sketching tool to an indispensable part of my workflow when the export to Illustrator functionality was introduced.

How have the Adobe Touch Apps and Creative Cloud changed your creative workflow?

I started out using Adobe’s Touch Apps primarily for personal work, but Adobe Ideas and Adobe Proto have become instrumental to planning out new projects. Whether it’s sketching layouts or building clickable wireframes, the Adobe Touch Apps are usually the first step in starting any creative project.

Every Illustration I do begins with Adobe Ideas, moves to Illustrator for refinement, and is finished in Photoshop. I can take a photo with my iPhone, upload it to Creative Cloud, and have it appear on my iPad instantly for reference.

Where’s your favorite location to create?

I’ve developed a bad habit of sketching on the subway platform during my daily commute, to and from Brooklyn! It’s really less about the specific location to me and more about being able to work everywhere.

What time of day do you find yourself creating with Adobe Touch Apps and Creative Cloud?

I try to find 5-10 minute pockets during the day to draw, but nights and weekends are usually my most productive times for in uninterrupted illustration.

How much of a difference has the direct touch input offered by Touch Apps made to your creations?

It’s been huge for me. While I’ve always loved drawing with a pen tablet, nothing compares to drawing on the same surface as your image. As someone who has drawn their entire life, it’s the most familiar digital drawing experience I’ve ever had.

Of the different Touch Apps, which is most instrumental to your creative process and why?

Definitely Adobe Ideas. I started out my career as an illustrator, but had stopped drawing for the last few years. I had a growing collection of drawing apps on my iPad that I would use once and discard. They always felt like toys to me, but Adobe Ideas allows me to create pieces that I bring into my regular workflow and add to. That made all the difference to me and has really gotten me excited about drawing all over again.

If you had the opportunity to travel to anywhere in the world with your Touch Apps, where would it be and why?

I tend to draw from my own experiences so I could cheat and say New York, but I think Egypt would be amazing. There is something about the mixture of humans and animals in ancient Egyptian artwork that has always captured my imagination.

What are the top three sources you look to for inspiration?

I try to create most of my reference from my own photographs, so I’d have to say first and foremost New York City and the people around me. I’m also on a relentless quest to find the end of the internet and have stumbled across some amazing artists along the way.

Jennifer Spicer

Jennifer Spicer leads social media strategy for Document Cloud at Adobe and has an extensive background in digital marketing. She enjoys travel and exploring the world around her. In her free time she is now most likely to be found hanging out with her children and English Bulldog Norm.