Work

Mazola has long been regarded as an iconic brand in the vegetable oil sector. After keeping a low communication profile for quite a while, the Peter Kölln-owned company has now been given a new brand image by TRACK.

At the start of the main travel booking period for 2017, TRACK’s Berlin team developed a TV commercial for airberlin to get business off to a flying start. It was based on the successful “The Smart Alternative” campaign that TRACK developed along with the illustrator Noma Bar.

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TRACK specializes in brand management with a deeply rooted understanding of brand advertising and a wealth of expertise from a consumer-centric perspective – a one-stop shop in today's connected world. TRACK helps companies transform into modern marketing powerhouses.

TRACK is at home with CRM programs. And we don’t just see CRM in terms of customer retention or loyalty programs, but rather as a data-driven system for individualized marketing.

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