It's a tradition that's been helping patients who are spending the holidays in the hospital, for more than 30 years.

Lindsay English came by the WLKY studio to tell us more about the American Red Cross's 37th annual Holiday Hero Donorama, which is sponsored by KFC.

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It’s happening Monday, Dec. 29 and Tuesday, Dec. 30 from noon to 7 p.m. at the Crowne Plaza Hotel located at 830 Phillips Lane in Louisville.

Everyone who comes to give will receive a long-sleeved Red Cross T-shirt and a $5 KFC gift check, while supplies last.

Donors may also take home a complimentary poinsettia from Country Corner Greenhouse.

The winter months can be among the most challenging times of year for the Red Cross to collect enough blood donations.

During the drive, donors and their families are invited to enjoy a hot meal featuring wings and coleslaw from Zaxby's, pulled pork from Swift and cake from Plehn's Bakery while listening to live music from the Louisville Federation of Musicians, an organization that has provided musical entertainment during this blood drive for more than 25 years.

Two large screen TVs will be set up in the donor waiting area so everyone coming to give will not miss any action during the exciting bowl game matchups that will be underway. Child care will also be provided.

You can find more information about the 37th annual Holiday Donorama on our website at WLKY.com