Social Shares, Unique Visits Are Important KPIs for Blog Content

Bloggers rely on social media marketing

Search engine optimization (SEO) professionals consider social shares and unique visits the most important key performance indicators (KPIs) for a piece of blog content, according to a December 2015 survey.

According to BrightLocal, 24% of SEO professionals in North American and the UK said that social shares were the most important KPIs for a piece of blog content. Unique visits were almost as highly regarded, with 23% of respondents saying they were important.

Engagement with call to action and backlinks were other key KPIs for a piece of content, according to SEO publishers.

When it comes to driving traffic to their posts, 93.2% of US bloggers rely on social media marketing, according to August 2015 research from Orbit Media Studios. In addition, over half of respondents use search engine optimization (SEO) and almost 42.6% use email marketing. Only 8.7% use paid services, such as native advertising or a pay-per-click (PPC) ad channel.