Promatics Blog

Top 6 Mistakes App Entrepreneurs Make during Development and Marketing

Mobile industry is very competitive these days. Chances are high for mobile app developers to excel in the market. New app developers who are jump starting out in the game are afraid to take the risks, as most of the new apps left unnoticed in the market. If you see the app store, you will find that more than 50% of the apps fail in the market. This is the reason why beginners of app development industry have to face lot of challenges to become successful app developers.

How entrepreneurs enter the app market

There are many companies that encourage beginners to step up and try their luck in mobile app development. There is a great difference between being technical skilled and becoming successful. Not all skilled app developers are successful in mobile app industry. The biggest task for app developers is to develop a unique app and market it straight to their customers. As a growing mobile app development company in India, we have learn a lot from our mistakes. We would like to share the top 6 mistakes app entrepreneurs should avoid while developing and marketing the mobile app.

1. Building app for multiple platforms

This is one of the common mistakes app developers do. Entrepreneurs have a very competitive space, as there are millions of apps on Google Play and Apple Store. Instead of doubling the cost of developing app for multiple platforms, one should focus on building for one platform first. By launching mobile app in two different platforms simultaneously, you are adding more to the development time and cost.

Additionally, if you make any changes to the design and/or functionality of the app in one platform, you have to do it on both places. Hence, app developers should avoid this mistake of developing for multiple platforms.

2. Incorporating too many features

Most of the mobile apps fail in the market due to very less or too many features. However, there are lots of apps that are plain and simple, and yet have a great potential to sustain in the market. App users check new apps for a short period of time. Providing too many features will drive away the users, as the features may make the app much complicated.

The goal of app entrepreneurs should be to keep the users glued to the app. This is possible by incorporating essential features on primary screen and rest of the features to secondary screens. This strategy not only keeps the app simple, but attracts new users. The app users will not show much interest in overwhelming design and features, and discard the app. Hence, it is important to develop apps with this in mind.

3. Forgetting the ‘WOW’ factor

The number of mobile app users is expected to reach 80 million by the year 2018. Seeing the increasing number of mobile app users, App Stores of Android and Apple have set a bar with the design and user experience. If you give your Smartphone to a child, he/she will know how to use it. This means, the expectations of mobile users are entirely different from that of web. The user will give up on your app, if it is very difficult to use.

On the contrary, online users may not give up so easily despite of poor user experience. App developers should understand this difference and build extra-ordinary mobile apps with stunning features and functionality. As soon as the user launches the app, there should be a ‘wow’ factor to hook up the users.

4. Inflexible marketing plan

App development and app marketing are two important phases of building a successful app. However, app entrepreneurs tend to show much interest in development compared to app marketing. As the App Stores are crowded with millions of apps, your app may not be discovered on app store even on the day of launch if you fail to market it properly. App entrepreneurs should think of a perfect marketing plan as the app is being developed. Apps can be marketed in multiple ways by creating a clear strategy of target audience and their preferences.

If we see social media, we understand how drastically it has changed in the recent years. Marketing goals are changing from time to time, as a result of which what is working today may not work tomorrow. App entrepreneurs should create a flexible marketing plan that accommodates current and future market situations. By being flexible with own marketing strategies, app entrepreneurs can stay ahead of others.

5. Putting all the efforts in one basket

Technology and marketing are ever evolving, which means s single strategy will not generate same results. If you see the development and marketing plan of the top 10 best mobile apps, you will see how they used technology to market their apps. The marketing channels they used earlier were entirely different form that of the channels they are using now. It means app entrepreneurs should diversify their marketing efforts to ensure that they are not putting all the effort in one basket. Focusing on one tactic for long period may diminish the returns.

Our advice is to consider marketing plans as investment strategies. If you want a steady increase in popularity & profitability of the mobile app, you need a healthy mix of marketing tactics. Trying new marketing tactics and plucking the ones that are no longer effective will increase the popularity of the app.

6. Ignoring the audience and not releasing the updates

As an app entrepreneur, you should understand the fact that you are developing mobile app for other people. It is must to create apps that people want. We all know that people have different need and preferences, and it is difficult to develop an app for everyone. It is essential to define target audience before defining the features of apps. Before developing an app check what actually users want and what type of solution they prefer.

Even after developing an app that has demand in the industry, there would be people who are unsatisfied with the features or performance of the app. The job app entrepreneur doesn’t end with development and marketing. The mobile app should be improved on a regular basis according to the user’s preference. Once the bugs are fixed, it is must to release updates so that the audiences are aware of the fixes.

Developing a great mobile app is not an easy task. There are lots of elements that come across while developing and marketing the app. By avoiding the above listed mistakes while developing and marketing the app you will increase the chances of creating a successful app that is covered by press and is well monetized.

Getting into the world of mobile app development is tough at first. However, with lot of hard work, dedication, commitment and skills one can expect the app to hit the market with a ‘BANG’. As a beginner, app entrepreneurs should create something new and unique to have a good start in mobile app development industry. All the best for app development!

With an ability to learn and apply, passion for coding and development, Gagandeep Sethi has made his way from a trainee to Tech Lead at Promatics. He stands at the forefront of the fatest moving technology industry trend: hybrid mobility solutions. He has good understanding of analyzing technical needs of clients and proposing the best solutions. Having demonstrated experience in building hybroid apps using Phonegap and Ionic, his work is well appreciated by his clients. Gagandeep holds master’s degree in Computer Application. When he is not at work, he loves to listen to music and hang out with friends.

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About Promatics

Promatics is an ISO 9001:2008 certified offshore web and mobile application development company with a strong team of 100+ highly skilled IT experts delighting SMEs across USA, Europe and APAC. Our services and solutions help clients to achieve tangible business value and remain competitive in today’s evolving marketplaces.