Understanding the value of what you offer

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You need to assign a value to any service you offer as a photographer. How do you determine the value of what you are offering without alienating part of your target audience? In this video, author Skip Cohen walks you through the elements that make up the price and value of your photography services.

- [Instructor] Let's start to talk about the value…of what you're going to offer.…There are different points within that value…that help you justify your pricing,…and again, your revenue stream.…Right off the bat, perceived value…for your target audience is incredibly important.…There are different things that you can do…with your perceived value.…One of the things that helps elevate perceived value…is you making yourself known within the community,…and building a reputation that's founded on…the trusted integrity I talked about previously,…the quality of your work, delivery on time,…great customer service.…

All of those things work together to build…your reputation within the community.…Another aspect of creating value,…and consumers understanding the value of what you offer,…is having unique products.…You don't want to look like everybody else.…If you look like everybody else,…then you become a commodity,…and your work becomes a commodity.…But if you're offering products that are unique…and your creating an experience for your clients…

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Released

1/13/2017

"How much should I charge?" It's one of the most common questions asked by anyone starting a freelance or full-time photography business. In this course, veteran photo marketing consultant Skip Cohen helps you answer that question by addressing topics such as how to look at the demographic of your target audience, manage your own expenses, decide which services you plan to offer, and more. He helps you understand the variables that go into pricing your work as a photographer so you can run a successful business.