Post Tagged with: "Search Engine Optimization"

Learning SEO is a must if you have a website or are planning to build one soon. There are so many SEO tutorials and resources online that you can use to learn it. Since you cannot go to any school to learn about SEO (unless you come from certain parts of the United States), these online resources are all you have if you want to find out how it works and how to apply it on your website. You can also find some very helpful books on this topic in a library near you. There are also good SEO tutorials in the form of YouTube videos. They can be useful if you are not a big fan of reading books.

There are some tutorials that are very comprehensive and others that will just teach you a few things. The following are some of the things that you will learn from these tutorials.

What is SEO?

In very simple terms, search engine optimization or SEO is a technical, analytical and creative process that will help you improve the visibility of your website in search engines if you do it right. Its primary function is driving more visits to your site so that they can be converted into sales and increase the profitability of your business.

How Google Works

Even though there are many other search engines, most people prefer Google when they are searching stuff online. So for you to understand what you need to do for SEO, you need to know how Google works. One thing you need to know about Google is that not all links carry the same weight. For instance, if there is one link from an authoritative site and another one from a non-authoritative site, the former is seen as more valuable compared to the latter. The purpose of Google is simply to find the best web page for the keywords that a person types in the search bar. So when creating a website, you need to make it very clear to Google what the pages are about.

On-Site SEO

Some of the vital elements of SEO happen right on your website. If you have ever taken the time to understand what search engine optimization is all about, it is very possible that you have heard about link building. You can link your website to external and internal sites and help expand the reach of your business. But for link building to work, you need to make sure that you have good on-site search optimization. Keywords are also critical when it comes to on-site SEO. The temptation of stuffing your website with a lot of keywords can be very high, but that can end up being of no help at all to your site. You need to keep things simple when it comes to keyword optimization. On each page, think of about five keywords or keyword phrases that can drive people there.

Content Is Very Important

Content is not only great for search engine optimization, but also for your visitors. People will not come to your website if there is nothing exciting for them to find. So you need to make sure that you have up to date, relevant and interesting content on your website all the time. The more content you have on your site, the more likely for your visitors will come back or stick around for long. More content will also cause search engines to put more of your pages in the search index.

Monitoring Your Results

Another thing you will learn from SEO tutorials is how to keep track of your search engine optimization progress. There are two essential tools you will need to monitor your results, namely Google Analytics and Authority Labs. Google Analytics can help you learn more about the people who visit your website. You will be able to monitor organic search traffic to see the keywords that people are using in Google and other search engines to find your website in search results. Authority Labs, on the other hand, can be utilized for tracking keyword rankings for your website so as to see if they are moving up or down in the search results.

Apart from these tools, there are many other SEO tools that you can learn slowly by slowly as you get acquainted with it. If you understand and follow what you will read in the SEO tutorials, you will improve the position of your web pages in the organic search results pages. This will, in turn, make your website more visible.