Apple Shows Ambition To Get Into Self-Driving Car Race

After years of rumors and speculation, is Apple finally getting into the car game? I guess it makes sense for them to skip the whole electric car race and jump in at the autonomous vehicle stage of the game. I still think they are going to stay on the software side of things or partner with an existing car manufacturer.

"The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation," Kenner wrote. "Executed properly under NHTSA's guidance, automated vehicles have the potential to greatly enhance the human experience آ— to prevent millions of car crashes and thousands of fatalities each year and to give mobility to those without." Apple urged regulators not to impose too many restrictions on testing of self-driving cars, saying "established manufacturers and new entrants should be treated equally."