Using Data as a creative material in design & branding projects

Using this data as the seed in the creative process, allows you to produce more meaningful design systems that deliver clarity, visual consistency and limitless variation across all your assets & platforms.

DATA IS A CREATIVE MATERIAL

Data is a versatile, material of our times. It can be shared, transformed, ﬁltered, analysed and expressed. From it you can create art, design & visualisation that is virtual, physical, sculptural, analytical, temporal & animated.

You may be used to using data in analytics or reporting after a campaign or project, but why not use it ﬁrst, as a creative material to seed, inspire & inform new works.

WHAT CAN YOU CREATE?

Creating a single design system built on rules and data, is scalable, eﬃcient & cost eﬀective. Done right, it can generate limitless variation & iterations of logos, website animations, social media content, motion graphics, printed artwork and even 3D prints.

With data as a material you can create:

Data visualisation for expression or analysis

Data art & Illustration

Interactive data installations, web sites & apps.

Data driven & generative branding

Assets across many platforms, like print, motion, web, apps, social media & even physical products.