Creative Unsubscribes: How to Minimize Opt-outs to Your Email List

by Kathryn Aragon

Fact: More than a third of email subscribers who opt out of a list do so because they’re unhappy with the sender’s obnoxious frequency zeal. Let’s face it, our email address is valuable. We don’t want brands flooding our inbox with promotions that aren’t relevant or useful. As a marketer, it’s hard to get it right.Read the full article