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To break it all down, check out this easy-to-read infographic that will help to guide you through the fundamentals of inbound marketing. Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. Talk about fish in a barrel! MORE

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which tools are best for local SEO? Competitive analysis? MORE

Here are three useful tips to help you achieve far greater results. 1. Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance. It is, after all, the primary element the recipient will refer to when deciding on whether or not to open the mail in the first place. The primary purpose of a subject line is to entice recipients to open the email message. MORE

It presents a prime opportunity for the new president to bring Democrats and Republicans together to do something to help the economy and begin to build post-election goodwill. Working with congress to take bipartisan action on these three issues would help to heal the wounds left by one of the nastiest presidential campaigns in U.S. Reform the Corporate Tax Code. The U.S. MORE

For example, one article posted on a blog may garner an expansive number of re-posts—helping you to meet your goal of generating conversation about your brand. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line? MORE

Social can help businesses quickly establish and maintain brand awareness and loyalty. major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). targeted, in-language social media ad campaign also helped. Guest post by Charles Whiteman. Marketers can face challenges during such expansions, however. MORE

It can be educational while also helping businesses gain exposure. When you create a video, it is helpful to allocate advertising dollars to the videos to give the media momentum. In the eyes of Google and YouTube, this adds legitimacy to the video and can help catapult your video higher on the YouTube and Google organic search results. Guest post by Jason Parks. Watch video }.This MORE

But focusing too much on generating leads (writing about your products and services rather than trying to be truly helpful) can backfire. It helps you build a network of other bloggers and readers interested in your industry or topic area. It helps you attract guest writers to your blog and generate opportunities to guest-post elsewhere. It helps you win awards and recognition. MORE

Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.” Great also for helping come up with blog post titles.” MORE

The helpful content promotion checklist infographic below from CleverClicks is an excellent guide. With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. MORE

If you’re the forgetful type, check out an editorial calendar like CoSchedule to help you get organized. #2 No One Can Understand You. This creates a sense of community among your readers, and really helps to put a “face” to your business. #7 It Doesn’t Look Appealing. Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. But not you. MORE

Sample review: “One of the best tools for monitoring competitors and tracking contents, TrackMaven helps you to filter your search what’s working. This tool also helps (you) know what your competitors are doing across all channels. Can also help with keyword research. increasing social engagement, website traffic over time, etc.) Google Review Count: 400,000. Anders Pink. MORE

85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. Video is vital. MORE

Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Email? MORE

Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. MORE

Social media management tools are essential weapons in any marketer’s arsenal – they help keep track of all social media accounts and updates, help save valuable time and help increase engagement across multiple accounts and social networks. Guest post by Lilach Bullock. What is the “best” social media management tool out right now? MORE

It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!); and 3) how exactly does that help the individual business buyer in his or her job? Certainly, practicality plays a large role in B2B procurement. MORE

Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. Your SEO pro should have a process in place for helping you to identify promising keyword phrases to use in your content planning efforts. These are often your best leads. MORE

While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. It is also helpful for streamlining your social media content production. Buffer. MORE

Records management systems provider TAB not only provides guides and resources to help records managers improve their skills but also works to raise the profile of the profession and educate executives on it s organizational impact. As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Meghan M. MORE

You may even find something that will help, particularly if you’re in a business where social media is one of the keys to success. Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts. Social Media Is The New Newspaper. It is. MORE

Willingness to help. If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple. Educate. MORE

Here is a quick look at six tips that will help you encourage your team to become a part of your content marketing program. By discussing it personally, you will be able to help them come up with specific topics they are interested in and passionate about. Online writing tools can also help improve the quality of their output. Guest post by Jill Phillips. Let Them Be Creative. MORE

84% of CEOs and VPs say they use social media to help make purchasing decisions. And yet—84% of CEOs and VPs say they use social media to help make purchasing decisions. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. billion by 2018. MORE

Recognizing the importance of minimizing friction, some vendors are now creating a Chief Experience Officer position to help those companies “not only develop services and products that are pleasing and useful but also curate…experiences with their people and their products to create (what they hope is) a unique brand.” This post originally appeared on MarketingProfs. MORE

But it can still be interesting place to hang out, and it may help with SEO. Tool to help identify top engagers in your subject area, quickly create new circles based on those who have engaged with your content, track your followers and their popularity, and unfollow based on a variety of metrics. Chrome browser extension to help write and schedule posts on Google+. MORE

81% of B2B decision makers use online communities and blogs to help make purchasing decisions. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. MORE

Possessing a deep well of knowledge about your buyer not only gives you an air of credibility, it also helps you develop a nuanced and highly targeted presentation. They help your prospects truly understand the real-world value of your product or service. 5. Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business. Striking Out. Preparation. MORE

And then need to create content that would help them move down the path. It is time to head out there are to create content that matters, that helps and most importantly… sells. Tom spends MOST of his time helping people like you grow their virtual business on the Virtual Valley Blog. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. Buying a domain. MORE

Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so. Four Smart Strategies to Help You Engage With More of The Right People on LinkedIn by jeffbullas.com. Making LinkedIn Work for You by NoddlePlace. MORE

iChart also includes sharing and distribution features to help you reach a larger audience.” tool to help rapidly create graphics for social media, ads, blogs, and more using pre-made templates, a database of free photos, fonts, and vector graphics. But content won’t simply be produced in greater volumes, it will also become increasingly visual. Google Review Count: 366. MORE

41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions. 81% of B2B marketers use LinkedIn to help launch new products. 74% of B2B decision makers use LinkedIn to help make purchasing decisions. MORE

But about half of those positions will be filled by temporary or contract help, not full-time employees. Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years. MORE

Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud. What Search Engines Are Looking For? 1) High Authority Domains. Free tools to get you started. MORE

As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. What will successful B2B marketers to be doing more of, or differently, in 2016? Here are three key takeaways plus some additional musings. Clearly, we need to do better.” MORE

They provide an in-depth look as to how your company has helped a client. simple case study can help restore their faith in your blogs and you’ll have fresh hot leads in no time. client wrote a testimonial on how the business helped him grow his traffic by 26%. Guest post by Bill Achola. Ned J. One day, he decides to try something new. As a result, his business flourishes. MORE

Sample review: “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographics are in some cases the first choice for presenting research findings. Infographic Creation Tools. 1) Piktochart. MORE

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Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately. But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy.

iChart also includes sharing and distribution features to help you reach a larger audience.” tool to help rapidly create graphics for social media, ads, blogs, and more using pre-made templates, a database of free photos, fonts, and vector graphics. But content won’t simply be produced in greater volumes, it will also become increasingly visual. Google Review Count: 366.

You may even find something that will help, particularly if you’re in a business where social media is one of the keys to success. Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media? We’re going in-depth, behind the scenes, on a mission to bring you facts. Social Media Is The New Newspaper. It is.

Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. Your SEO pro should have a process in place for helping you to identify promising keyword phrases to use in your content planning efforts. These are often your best leads.

And then need to create content that would help them move down the path. It is time to head out there are to create content that matters, that helps and most importantly… sells. Tom spends MOST of his time helping people like you grow their virtual business on the Virtual Valley Blog. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. Buying a domain.

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which tools are best for local SEO? Competitive analysis?

As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. What will successful B2B marketers to be doing more of, or differently, in 2016? Here are three key takeaways plus some additional musings. Clearly, we need to do better.”

81% of B2B decision makers use online communities and blogs to help make purchasing decisions. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social.

Social can help businesses quickly establish and maintain brand awareness and loyalty. major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). targeted, in-language social media ad campaign also helped. Guest post by Charles Whiteman. Marketers can face challenges during such expansions, however.

Willingness to help. If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? It’s simple. Educate.

To break it all down, check out this easy-to-read infographic that will help to guide you through the fundamentals of inbound marketing. Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. Talk about fish in a barrel!

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

But focusing too much on generating leads (writing about your products and services rather than trying to be truly helpful) can backfire. It helps you build a network of other bloggers and readers interested in your industry or topic area. It helps you attract guest writers to your blog and generate opportunities to guest-post elsewhere. It helps you win awards and recognition.

And then need to create content that would help them move down the path. It is time to head out there are to create content that matters, that helps and most importantly… sells. Tom spends MOST of his time helping people like you grow their virtual business on the Virtual Valley Blog. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. Buying a domain.

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g., For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which tools are best for local SEO? Competitive analysis?

As noted here previously , 75% of B2B buyers want brands to furnish substantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. What will successful B2B marketers to be doing more of, or differently, in 2016? Here are three key takeaways plus some additional musings. Clearly, we need to do better.”

85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. Video is vital.

Possessing a deep well of knowledge about your buyer not only gives you an air of credibility, it also helps you develop a nuanced and highly targeted presentation. They help your prospects truly understand the real-world value of your product or service. 5. Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business. Striking Out. Preparation.

Sample review: “For identifying new keywords for your organization, there’s no better place to start than Google’s Keyword Tool…you can identify monthly searches of various keywords, discover new variations of long-tail keywords and for your PPC efforts, estimated CPC costs to help determine your future campaign spend.” Great also for helping come up with blog post titles.”

For example, one article posted on a blog may garner an expansive number of re-posts—helping you to meet your goal of generating conversation about your brand. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line?

Recognizing the importance of minimizing friction, some vendors are now creating a Chief Experience Officer position to help those companies “not only develop services and products that are pleasing and useful but also curate…experiences with their people and their products to create (what they hope is) a unique brand.” This post originally appeared on MarketingProfs.

Here are three useful tips to help you achieve far greater results. 1. Guest post by Christelle Macri. In email marketing, the subject line is of paramount importance. It is, after all, the primary element the recipient will refer to when deciding on whether or not to open the mail in the first place. The primary purpose of a subject line is to entice recipients to open the email message.

84% of CEOs and VPs say they use social media to help make purchasing decisions. And yet—84% of CEOs and VPs say they use social media to help make purchasing decisions. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. billion by 2018.

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Here is a quick look at six tips that will help you encourage your team to become a part of your content marketing program. By discussing it personally, you will be able to help them come up with specific topics they are interested in and passionate about. Online writing tools can also help improve the quality of their output. Guest post by Jill Phillips. Let Them Be Creative.

They provide an in-depth look as to how your company has helped a client. simple case study can help restore their faith in your blogs and you’ll have fresh hot leads in no time. client wrote a testimonial on how the business helped him grow his traffic by 26%. Guest post by Bill Achola. Ned J. One day, he decides to try something new. As a result, his business flourishes.

41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions. 81% of B2B marketers use LinkedIn to help launch new products. 74% of B2B decision makers use LinkedIn to help make purchasing decisions.

It can be educational while also helping businesses gain exposure. When you create a video, it is helpful to allocate advertising dollars to the videos to give the media momentum. In the eyes of Google and YouTube, this adds legitimacy to the video and can help catapult your video higher on the YouTube and Google organic search results. Guest post by Jason Parks. Watch video }.This

While their ideas vary, they could be summarized as: • Produce better content by making it more focused on the needs of a specific group. • Be more human—write for people, not segments or search engines. • Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. B2B marketers will see how sales people can help.

Records management systems provider TAB not only provides guides and resources to help records managers improve their skills but also works to raise the profile of the profession and educate executives on it s organizational impact. As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. Meghan M.

If you’re the forgetful type, check out an editorial calendar like CoSchedule to help you get organized. #2 No One Can Understand You. This creates a sense of community among your readers, and really helps to put a “face” to your business. #7 It Doesn’t Look Appealing. Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. But not you.

Social media management tools are essential weapons in any marketer’s arsenal – they help keep track of all social media accounts and updates, help save valuable time and help increase engagement across multiple accounts and social networks. Guest post by Lilach Bullock. What is the “best” social media management tool out right now?

While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating. It is also helpful for streamlining your social media content production. Buffer.

It presents a prime opportunity for the new president to bring Democrats and Republicans together to do something to help the economy and begin to build post-election goodwill. Working with congress to take bipartisan action on these three issues would help to heal the wounds left by one of the nastiest presidential campaigns in U.S. Reform the Corporate Tax Code. The U.S.

It’s nice that a piece of software “streamlines processes,” but 1) everyone says that (an exact phrase search on Google for that brings up more than 40,000 results); 2) no one would buy something that complicates processes(!); and 3) how exactly does that help the individual business buyer in his or her job? Certainly, practicality plays a large role in B2B procurement.

But it can still be interesting place to hang out, and it may help with SEO. Tool to help identify top engagers in your subject area, quickly create new circles based on those who have engaged with your content, track your followers and their popularity, and unfollow based on a variety of metrics. Chrome browser extension to help write and schedule posts on Google+.

Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Email?

Sample review: “One of the best tools for monitoring competitors and tracking contents, TrackMaven helps you to filter your search what’s working. This tool also helps (you) know what your competitors are doing across all channels. Can also help with keyword research. increasing social engagement, website traffic over time, etc.) Google Review Count: 400,000. Anders Pink.

Sample review: “Infogram is a visual content tool that focuses on helping you create infographics, charts, and data visualization. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographics are in some cases the first choice for presenting research findings. Infographic Creation Tools. 1) Piktochart.

Be sure to utilize the Google KeyWord Planner Tool , Google Analytics (you can set threshold alerts to be automatically emailed to you) to help improve your brands reputation by creating quality, topical and keyword-based content that your audience is searching for. Guest post by Jon Rognerud. What Search Engines Are Looking For? 1) High Authority Domains. Free tools to get you started.

The helpful content promotion checklist infographic below from CleverClicks is an excellent guide. With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out.

Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so. Four Smart Strategies to Help You Engage With More of The Right People on LinkedIn by jeffbullas.com. Making LinkedIn Work for You by NoddlePlace.

But about half of those positions will be filled by temporary or contract help, not full-time employees. Digital marketing activities and budgets are growing, because they have an impact: more than half of all employed adults say that “digital media has changed the way they work.” Image credit: AdWeek. But that figure is projected to jump to 75% within the next five years.