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Before the scandal, the world knew very little about Tiger Woods. After the scandal, they knew him even less. His handlers kept a tight rein on the private superstar, carefully controlling his media coverage. Although everyone recognizes Tiger Woods, his true character has remained a mystery. Now media hype and a sudden fall from grace have nearly destroyed his personal and professional life.

Abstract:

Before the scandal, the world knew very little about Tiger Woods. After the scandal, they knew him even less. His handlers kept a tight rein on the private superstar, carefully controlling his media coverage. Although everyone recognizes Tiger Woods, his true character has remained a mystery. Now media hype and a sudden fall from grace have nearly destroyed his personal and professional life.