Ello

Much of the athletic wear available today is, in effect, silky underthings for the sporto crowd. I'm not knocking it by saying that. It's just that, man, this polyester-spandex shirt and these new compression boxer-briefs are so soft and smooth, I'ma use 'em as pajamas too!

Plus? Brighter/more saturated colors than are common in men's wardrobes. Nice.