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I know a lot of people in direct sales and have been involved in it off and on for 15 years or more. One thing I learned in those years is that you have to set yourself apart from everyone else in the marketplace.

Being a part of a direct sales or a multilevel network marketing company is a great way to build a business. However, if you do not separate your identity from your company, you become just another rep.

There are many ways to develop your brand. Some people use social media. Some people use one on one marketing. Some people use parties. But, one of the most important ways you can build your brand is by creating your own separate website.

Why Does a Direct Sales Consultant Need a Personal Website and Blog

By creating your own website you are building your brand as yourself, not as your company. For instance if you are known for selling candles, but you leave that candle company, you may have no way of connecting with those customers that were on your list.

However, if you are branding yourself as a direct marketer, then you are reaching people through your personal website and then directing them for purchase or the sign up through your company site.

What are the Benefits of a Personal Website?

This gives you the opportunity to create your own email list that does not belong to your company. It gives you the ability to post tips and articles on a blog. It gives you the ability to send newsletters and updates.

Some direct sales people and leaders use a separate website for training their downline. Having your own site and/or blog is a great tool for that. You can post all of your tips and articles directly for leadership and recruiting and sales improvement. What a great resource!

There are so many ways that you can utilize a separate website from your company site.

* You are able to track engagement on your site and use it more of a tool then you could ever do with your company site.
* You can focus keywords to help with recruitment and sales.
* You can use it for training
* You can use it for recruiting
* You can share tips and more….

That’s not to say that the company site is not good. But having your own personal site gives you the opportunity to always have a landing area to gather customer information, collect email addresses, and just engage with them, regardless of what company you sell for.

If you need help setting up your site and adding articles, blog posts, newsletter content, etc. for your direct sales or network marketing company, drop us a line. We both have extensive knowledge in direct sales and can help you develop your content.

For many people there is definitely a love-hate relationship with Instagram. Now that it is a property of Facebook it does have many quirks that you need to know about in order to be successful on that social media channel.

Instagram is only an app based product. While you can sign up and configure settings using a desktop or laptop, all of your posting needs to be through the Instagram app. Most people will use this either through their phone or a tablet. Personally I think it’s easier using a phone.

Instagram is only image-based. Users will post an image and then use the description area to discuss a topic. You can create your own images using a picture app, like Canva or PicMonkey, with or without text on them.

Using Hashtags on Instagram

In order to get engagement on your images, hashtags are extremely important. If you are familiar with Twitter then you understand that most of the time people will use three, maybe four hashtags, at the most.

This is where Instagram is definitely different. To get likes, you need to use at least 10 hashtags, if not more. Especially if you are a new account.

If you are an existing account with a decent amount of followers, maybe over 1000, then you may not have to use that many hashtags, if you choose. Many people with personal accounts will only use a few hashtags, as the post is mainly for their followers only.

How to Use Instagram in Your Small Business

But in order to grow your engagement and followers, you need to converse, answer and develop conversations yourself. Comment and like on other people’s posts. Follow those that you have information and posts that interest you. A lot of people will return the favor.

Because this is a Facebook owned company now, in order to be seen in other people’s feeds you need to be active. Instagram is all about engagement with each other.

The algorithms in the feed means that you may not see someone’s posts every single day. Or you may see posts that show up two and three days later.

How to Grow Your Followers

In order to find followers that you want to explore for your own feed, click on the magnifying glass and explore by either hashtag or by name. You also have the ability to pull in your Facebook friends and follow those people, should they have an Instagram account. You will also see recommendations of people but you can follow.

Following, liking, and commenting on other people’s posts is the best way to develop and grow your own following.

Make sure that you are offering posts of value so other people want to follow your account. Everyone’s time is valuable so give them a reason to follow you.

If you want to grow your Instagram site, contact us for ways we can help!

When you’re running a business, it is so easy to get overwhelmed by the amount of tasks you have to do on a daily basis. Especially when running an Internet business, adding more blog posts and social media posts, plus interacting with your customers can take a big chunk out of your day. That is why PLR licensed articles are such a great value for a small business.

How to Use PLR Articles in Your Small Business

Before we know how to use PLR articles, we have to understand what is PLR is used for. PLR stands for “private label rights” and what this means is you can purchase articles that are produced one time but sold many times over, tailored to your business theme. You can find articles on a huge range of topics such as business, fitness, health, food, beauty, and more. You can even find articles for micro niches.

The beauty of using a PLR article is that it gives you the basic content of a quality article that can be used on a blog, customized by you, for your audience.

But again, with those busy days where the hours just flyby, sometimes customizing your PLR article becomes one more task on your plate. Many times they end up in a folder waiting for customization and publication. That’s where a freelance writer comes in to support your business.

A freelance writer can take your PLR articles and customize them to your needs and wants for your blog and business readership. Using blog articles is a perfect way to keep your site fresh and also give your customers and readers tips and information they are looking for quickly. Plus, the search engines appreciate and look for business websites that produce quality content on a regular basis.

If your business is in need of unique, quality content or you have some PLR that you need rewritten and customized, send us an email and let’s chat. Our business is to help your business succeed.