Related Information for Bread1. Bread was a 1970s rock and roll band from Los Angeles, California. They are a prime example of what later was labeled as "soft rock."David Gates (guitar, keyboards, bass and vocals) and Jimmy Griffin (guitar and vocals) formed the group in 1968, adding Robb Royer (guitar, bass and vocals of Pleasure Faire) before signing to Elektra Records. Bread, the band's debut album as a trio, was a failure. The band became a quartet beginning with their second album, On The W.. read more