2010.02.22

SOCIAL NETWORK TRIPATINI.COM PARTNERS WITH LONDON
PUBLISHER Hg2 TO DELIVER COOL CONTENT

New partnership brings chic urban twist, new way to reach out to
readers old & new

MIAMI ̶ FEB. 22, 2010 ̶ Tripatini.com, the social network the New
York Post recently dubbed “Facebook for travelers” and that
“enormously impressed” travel legend Arthur Frommer, today
announced a new partnership with London-based Hg2, publisher of the
high-end Hedonist’s city guides. Hg2 will provide Tripatini’s
community of travelers and industry insiders with monthly reviews
of the most hip and happening venues across the globe – all of
which will draw on its vast database of hotels, restaurants, bars,
clubs, and shops. Starting Monday, February 22, the reviews will be
published in Tripatini’s weekly “Spotlight” section, an editorial
column that highlights must-see venues around the world. Tripatini
and Hg2 also plan to collaborate on competitions and special offers
later in 2010.

“Tripatini is all about networking and leveraging expert online
advice to travel better and smarter, and our new association with
the Hedonist city guides will provide one more tool to help
Tripatini members discover the cool and quirky side of our planet,”
said Tripatini founder and CEO David Paul Appell.

Hg2 publisher Tremayne Carew Pole added, “Our new partnership with
Tripatini, along with our current Hg2 group on the site, reflect
our commitment to using the latest social media tools to reach both
new and existing fans of our city guides.”

Launched in summer 2009, Tripatini.com breaks down the traditional
barriers that have stood between travelers and travel journalists,
publicists, agents, vendors, and anyone else with good, actionable
information. With a user-friendly interface, the online travel
community combines fun content – destination spotlights;
user-generated blogs, photo and video galleries; travel news feeds;
an events calendar; world music videos; and a far-ranging weekly
travel blog – with a smart, eclectic, and fast-growing network of
members from dozens of countries and territories around the
world.

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Editor's Notes: Interviews and photographs available upon
request.

"FACEBOOK for travelers. That's the aim of [Tripatini], a social
networking site of, for and by travelers - from writers to flight
attendants and travel agents - focusing on over 250 global
locations."
New York Post / New York, NY

"This is probably the best venue for our social networking efforts
in the travel biz."
Laurie McKenzie, McKenzies' Trails West / Cline, Alberta,
Canada

"Potentially a fantastic backdoor route for scoring expert advice
from the people who travel and explore for a living!"
Alistair Wearmouth on Away.com, Travel Editor / Washington, DC

"By the time they reach their first million members, [Tripatini]
can become a good promotional vehicle."
Chris Robles, Director of Marketing for the Brunei Tourism
Development Department / Bandar Seri Begawan, Brunei

"Fantastic concept for the travel industry - will be sure to invite
all our colleagues in Australia and NZ."
Tess Willcox, Senior Account Manager at World Resorts of
Distinction / QLD, Australia