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ZURICH, SWITZERLAND, September 14, 2011 — Barix Audio over IP solutions are now live at the Holiday Inn Kandooma Resort in the Maldives Islands, distributing high-quality, multi-lingual voice and music to its guests in nine zones. The system, installed by local systems integration firm EIT Private Limited, delivers audio to multiple points, creating a unified, resort-wide notification and entertainment system.

The Kandooma Resort is a full-service, 160-room resort located on Kandooma Island on the South Male Atoll in the Maldives Islands, renowned for its world-class diving and surfing. Besides its beautiful, oceanside setting, the Kandooma Resort is noted for its advanced technology, providing free Wi-Fi, iPod docking stations, and flat-screen TVs with satellite programming to guests.

Barix met resort requirements for high performance, reliable presence and security applications over the IP network at a reasonable cost. Mohammed Afzal, director of EIT Private Limited, stressed the importance of the system’s scalable topology.

“Barix provides a multi-purpose PA system that is easily expandable to accommodate future growth at the resort, which was very important,” said Mohammed Afzal, director of EIT Private Limited. “The system streams in-house music, live paging and recorded messages. It also supports multi-language playback, which is helpful in emergency situations. No other company serving our market could provide a solution that met the resort’s requirements.”

Afzal added that Barix devices are open and easy to customize. “Barix gives us the flexibility to customize intercom and other applications with the existing hardware,” said Afzal. “The programming language is easy to understand and helpful to companies that want to build custom solutions for their customers.”

The complete solution includes a Barix Annuncicom PS16 Paging Station at the core. The PS16 is a multifunction, standalone IP intercom, paging and PA master station that connects to multiple end devices without the need for PCs or server software.

Resort staff can deliver live pages and announcements from the PS16 to Barix Exstreamer 100 IP audio decoders in nine zones with a single press of the button, targeting messages to specific zones or buildings; or initiating “all-call” announcements.

EIT Private Limited also installed one Barix Annuncicom 100 two-way audio device to override the network-wide audio stream in emergency situations. The Annuncicom is responsible for streaming pre-recorded security announcements to the Exstreamers in all zones. Nine amplifiers and 200 loudspeakers support playout across the grounds.

It’s this time of the year again … our long term content partner DMD2 has launched christmasradio.fm, an internet only radio station, streaming great music with a Christmas touch. Listen to it with your favorite Barix IP Audio player, the Exstreamer, or just use your browser.
Wishing you a peaceful and good pre-christmas time.

Well programmed content is not percieved annoying, but rather giving the right feeling and grove in a store, mall or in shopping heaven.

This can be achieved with video much better – yes or no ?

Well … talk to the consumer. Look at human nature. When you go shopping (at least groceries), you typically have a plan, you know what you want. You may even be under time pressure.

How do you react if you get distracted .. by your friend who wants to convince you to drink a coffee with you, or – by some video in a store forcing itself into your mind ?

Let’s face it. We – at least males … according to the cavemen – can only focus on one thing. One MAIN thing …

Have you ever tried to listen to radio and work at the same time ? Yes ? Chances are high it worked for you, you even can gain focus and energy – and occasional ads, news etc don’t harm too much. But guess what – even not feeling defocused, you can remember what was spoken about.

Now – try the same thing with video — have you ever tried to watch TV while working ? If so – i almost bet it does not work out for you, unless the work is very mechanic and does not need your head (ironing for example).

A video wall in the fashion store, making lots of light and noise and pulling in the crowd from the street to purchase that jeans they see moving on the screen – that may actually work well. But in most stores, customers are already inside with a plan – a shopping list, and the idea to get things done quickly.

Audio – Shopping Radio – can help to get things done more quickly by having a positive influence on the mind, and well placed ads in the programming can trigger the right thoughts with the shoppers. Without them being distracted, annoyed or feeling hijacked.

Some scientist may figure out why that is the case. For me it is logical. While being on the hunt or in front of our cave – in earlier times – we were able to focus on prey or a task and still chat, talk, listen to the kids in the vicinity etc. That capability has not been lost … instore audio uses it !

Barix IP Audio devices stream shopping radio into thousands of stores every day, worldwide. They have been installed for a reason – low power, reliable, providing excellent audio quality and all that at a low price – no satellite dish on the roof, no media to be shipped. Instore radio over the internet or the company VPN is affordable, proven – and available from Barix.