Ahh, technology. Where would we be without it?

May 17th, 2017

Year after year, technology continues to change the way we live. It’s making homes smarter, businesses smarter, our world smarter. And now, as we continue to see more additions to the industry, it’s our duty as marketers to figure out how to incorporate these technologies into our marketing efforts. The difficult question is: how? How do we engage our customers via wearables? How will smart devices change the way our customers buy? How does the Internet of Things (IoT) – the connecting of any device to the internet – create workable data? And how do we sort through all that data?! There’s no easy answer, but with this issue of Thinking, we’ll at least get the marketing wheels turning.