Planning Your Social Media Content Calendar

Putting aside your physical store or website, your social media profile acts as a platform and catalogue where your customers form a first impression of your company.

Thus, it is important to plan out your social media content calendar. post the right content, at the right time.

Creating content can be a time consuming process as there are certain factors you will need to consider.

This includes:

Being relatable to the audience

Ensuring that your content aligns with what your company stands for

Being consistent with your photo editing style

If you’re a small business owner juggling between operations, marketing and content management, it’s easy to get caught up with your workload and hence, face difficulties finding time to brainstorm content ideas for your social media.

To lighten your load, we’ve come up with a list of helpful content ideas that you can use on repeat to plan out your monthly posts.

Most of the photos were taken from our own customers social media profiles.

1. Product

The first thing every business owner thinks of posting is definitely the product!

In fact, there are many ways you can showcase your product so each picture looks different.

It can be in the form of a flatlay, a studio product or model shot, outdoor lifestyle, or your product being used in different scenarios.

If your company specialises in a feature that differentiates you from others, show it off.

2. Customer Testimonial

People like seeing products used in real life so they can imagine how it looks like on them.

If you have loyal customers that have previously posted photos with your product, repost them.

If not, you could always reach out to your customers to interview them about your product.