Digital video advertisers in Canada are more likely to use advanced targeting for their ads than to simply rely on demographics, according to information released by Videology on how clients used its platform in Q4 2014.

More than nine in 10 video impressions served by Videology in that time period were served based on advanced targeting criteria, with the most common being geotargeting. Over one-third of impressions with advanced targeting were targeted by location. A further 27% used behavioral targeting. These geotargeted video ads were for more than just mobile devices. According to Videology, 63% of campaigns it served during Q4 were for PCs only. Overall, 34% of campaigns had a mobile component, whether alone or in conjunction with PCs or connected TVs. To continue reading please click the link below;

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Marketers in the Asia Pacific value the smartphone more highly than marketers in other areas of the world, according to research released by Adobe.

Digital Trends 2015, an econsultancy, surveyed more than 6000 marketers worldwide, with 14 per cent from Asia Pacific. About 10 per cent of marketers in the Asia Pacific said becoming a mobile-first company will be the primary way that they will differentiate their organisation from competitors, compared to 5 per cent in North America and 7 per cent in Europe.

A majority of marketers in all three regions chose customer service and customer experience as the primary way to differentiate from rivals.

“The smartphone dominates as the device of choice among the majority of APAC consumers, and is used to research, communicate and make purchases, so it makes perfect sense that more marketers here than anywhere else in the world are prioritising development of a mobile-first business,” said Adobe APAC president, Paul Robson. To continue reading please click the link below;