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It might be a few days before a stampede of people will storm into the LA convention center to catch the video game industry’s latest wares but EA wasted no time in getting out the word about its new digital download service, dubbed “Origin.”

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Blizzard Entertainment, the publisher of World of Warcaft and StarCraft 2 (Korea’s national past time) turns 20 this year. In February 1991, three UCLA grads, Allen Adham, Frank Pearce, and Mike Morhaime founded a publishing company called Silicon & Synapse. Based in Irvine, California, it would later go on to be known as Blizzard Entertainment and crank out $1.65 billion in revenue 2010.