Adrian Willard is a popular, traditional tattoo artist from the seaside city of Brighton in the UK.

He talks about his inspiration for the tattoo design:

“the design comes from the Mexican Day of the Dead festival. The festival focuses on gathering to remember friends and family who have died. Many gifts and offerings are handed out including sugar skulls that are given to both the living and the dead.

It has become a very popular image in the tattoo world over the years and has replaced the regular skull in the mainstream tattoo trends”.