The 3 Crucial Stages of an Effective Content Marketing Strategy

There are three key stages of implementing a content-based lead generation strategy -- content development, targeting and prospect nurturing -- that marketers should take into account. However, they often focus on one stage more than the others, missing out on opportunities for optimization. That is one of the findings of a new study from NetLine, a B2B content syndication lead generation network.

There are three key stages of implementing a content-based lead generation strategy -- content development, targeting and prospect nurturing -- that marketers should take into account. However, they often focus on one stage more than the others, missing out on opportunities for optimization.
That is one of the findings of a study released Tuesday by NetLine, a B2B content syndication lead generation network that processes more than 700 thousand leads monthly across 300 industry sectors.