(3 cr.) This course is designed to introduce students to
one of the fastest-growing areas of public
relations practice. Partly because of a rapidly
aging population, health care is expected to be a
vibrant area of public relations for years to
come. Students learn about the myriad challenges
facing health care public relations practitioners
in fields such as hospital, pharmaceutical,
medical, medical device, health advocacy and
government public relations. Students develop
their critical thinking skills as they explore the
most complicated health care system in the
industrialized world.
Prerequisite: PRR 101, PRR 201; As Needed