Maddy Guidinger

brand merchandise coordinator

What was your path to dfine?

After studying apparel & merchandising in college and completing internships, I truly found my passion for merchandising. I knew I wanted to pursue that and with the help of a previous coworker, I was fortunately led to dfine. I am thrilled to be at a company that allows my creativity to soar and uplifts me to the best I can be!

How do you “dfine” branding and what it means to you?

Branding is a way of expression and a way to tell the story of a company. It creates a whole experience for the customer and a deeper meaning to differentiate the brand in the market.

What is your favorite brand and why?

It’s always there for me, makes me a better person, and gets me through the day—CARIBOU COFFEE. This brand was founded in Minnesota, which is my home state. Although it’s not as easily accessible in Denver, I order the coffee online and get it every time I’m home. I love the brand because it’s all about living life to the fullest, and their brand, “Life is Short. Stay awake for it” gets me excited to get cozy and drink a warm cup of their delicious coffee.

What is it you are happiest doing?

I am happiest at my parent’s beach house, on Gasparilla Island, holding a Corona in one hand and petting my black lab in the other. In an ideal world, my whole family and all my friends would be there too.