Taking to the stage for an all-Italian comedy

Rosolini 10 July 2014

CELLA MILANO IS THE BRAND SPONSOR OF THE FILM “ANDIAMO IN QUEL PAESE”. THE ART OF ITALIAN COMEDY MEETS THE TOP PRODUCTS IN THE SHAVING SEGMENT IN A FUN ALL-ITALIAN PARTNERSHIP.

We are pleased to announce that our brand Cella Milano will be participating as sponsor brand, in the film “Andiamo a quel Paese” directed by and starring Ficarra & Picone and screened by Medusa. The film, set in a small Sicilian village, includes many scenes shot in the village barber shop, where the characters get together to gossip about what is happening in the village. And it is here that the Cella Milano brand naturally fits in, featuring as the products used by the barber, played by Nino Frassica.

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Cella Milano takes centre stage in all the scenes of the film “Andiamo a quel Paese”, shot inside the barber’s shop, featuring Nino Frassica as barber extraordinaire. Vintage products and posters were used to optimise the effect of the retro scenery typical of historical Sicilian barber shops.

At Culter Expo in Novegro, Milan, the grand master Mastro Livi presented barbers Alberto Bottini of Atelier Bottini in Perugia and barber Piero Migliacci of Antica Barberia Peppino of Rome. They were available to treat visitors to excellent shaves using Cella Milano products.

Cella Milano sponsored the first edition of YOUR SHAPE, the photography exhibition by Roberto Clerici. This consisted of shots in which the beard features as a polyhedral element capable of elevating, enhancing, ageing, hiding, raising or squashing not only the face, but also the personality of a man, in all its forms.

The platform, which has been seeking and promoting Italian items that have been around for generations since 2015, has selected Cella Milano as one of the archetypes of tradition not lost in time, which have maintained their status as household names in modern times.