Carrera Returns To The West

The CARRERA sunglass brand returned to Los Angeles to host its annual chic summer oasis – this time showcasing its newest collection, the Carrera 6000. West Coast based trendsetters were able to kick back and relax in a private bungalow, located poolside at the Chateau Marmont hotel. Produced by The BMF Media Group, the not-to-be-missed private event took place on Saturday, July 21st from 8:00 p.m. – 12:00 a.m.

Sophisticated and stylish tastemakers were invited to be one of the first to view the vintage-inspired, unisex Carrera 6000 sunglass collection. The timeless and iconic square sunglass shape is available in 12 fashionable colors with a retro feel and distinctive wave temples. The collection was named after the 6000° temperature of the sun’s photosphere. Highlighted by gloss/matte color contrasts, vertical stripes in the sports style-inspired versions or camouflage tones, the glasses are made from Optyl™, a registered Safilo Group trademark which identifies an exclusive ultra-lightweight, hypoallergenic material which features a soft-touch effect and is designed not to deform, even at high temperatures. The glasses retail for $129.00 and are available at department stores, sunglass specialty stores and better optical retailers nationwide.

Celebrity attendees who sampled the Carrera 6000 sunglasses at the VIP event included TV stars such as actor Josh Henderson, who is currently starring in the new TV series remake of Dallas; cast members Emily VanCamp, Josh Bowman and Gabriel Mann of the new TV series Revenge; actor Sam Page of the Mad Men TV series; and star of TV show Are You There, Chelsea? actress Laura Prepon (also famous for her role on That ‘70s Show), and character actor Clifford Collins Jr. (seen a wide range of films including Sunshine Cleaning, Star Trek, Brothers and Babel).

Attendees amped up their fun and feisty summer beauty looks with mini makeovers at the COVERGIRL beauty bar where the focus was on full lashes and luscious runway lips by celebrity makeup artist Amy Nadine. As guests were introduced to the new Carrera 6000, they enjoyed fresh specialty cocktails by Appleton Estate Jamaica Rum and fun summer beats from world renowned DJ, Ana Calderon.

Los Angeles is a style mecca and the legendary vibe of the Chateau Marmont perfectly complemented the vintage styling of this new Carrera fashion sunglass concept — making it the perfect setting to launch the new Carrera 6000 sunglass collection on the West Coast. The East Coast launch event of the Carrera 6000 was held on June 20th at Gansevoort Plaza in New York City’s Meatpacking District and was attended by actors Adrian Grenier and Dominic Cooper, super models Erin Heatherton, Chrissy Teigen and Joan Smalls, celebrity DJs Solange Knowles, Mia Moretti and Theophilus London, among others.

Sponsors included COVERGIRL and Appleton Estate Jamaica Rum.

Safilo Group produces and distributes the Carrera collection of sunglasses and optical frames.

About CARRERA

The history of the CARRERA brand begins in 1956 in the field of sports glasses, ski goggles and helmets. CARRERA is named after the famous trans-Latin American car race, “La Carrera Panamericana.” A prominent sunglasses brand which achieved cult status in the ‘80s, CARRERA has enjoyed resurgence in recent years. With the brand’s unmistakable retro styling, iconic aviator shapes and distinctive details, the brand reintroduced popular vintage styles in Europe in 2007 with much success and later, in August 2008, in the U.S., at select Solstice Sunglasses locations. March 2009 marked the national launch of CARRERA sunglasses with an expanded collection of offerings now being carried by major department and specialty stores across the country. The CARRERA collection of sunglasses and optical frames is manufactured and distributed by Safilo Group which acquired the Austrian-based Carrera Optyl company in 1996.

About Appleton Estate

Appleton Estate Jamaica Rums are created at the world-famous Appleton Estate, Jamaica’s oldest sugar factory and distillery, and are exclusively distributed in the US by Kobrand Spirits. Since 1749, these rums have been produced from meticulously cultivated sugar cane that is Estate-grown and harvested on the beautiful island of Jamaica. Appleton Estate Jamaica Rums deliver distinctive, rich, complex, luxurious flavors within its wide array of offerings. Appleton Estate signature rum brands are strictly Estate distilled using a proprietary yeast strain propagated from the sugar cane grown on the Estate, and produced through the painstaking combination of small batch copper pot and column distillation. With the ideal climate on hand, Appleton Estate Jamaica Rum matures in carefully selected, hand-crafted oak barrels. The process is finalized with the artful blending by renowned Master Blender Joy Spence – the industry’s first female Master Blender. The Appleton Estate is committed to preserving the environment and reducing its carbon footprint, making a significant ongoing investment in plant, equipment and training to ensure that all operations in the Nassau Valley, as well as in its head office in Kingston, are green.

About COVERGIRL

Since its introduction in 1961, the COVERGIRL brand has been a pioneer in providing woman with the makeup tools needed to rock those everyday cover moments. The long list of famous COVERGIRLs has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims. The current roster of COVERGIRLS includes the dynamic Queen Latifah, Drew Barrymore, Ellen DeGeneres, Sofia Vergara, Taylor Swift and Olympic medal hopefuls Jennifer Kessy and Marlen Esparza. Visit www.covergirl.com for information on COVERGIRL’s family of spokeswomen and its extensive lineup of products for women of all ages. To learn more visit facebook.com/covergirl, and follow the brand on Twitter at twitter.com/covergirl.

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