the brick

The Brick has nothing to do with the device actually looking physically like a brick at all. Rather, we feel it is likely that it is simply a name for an upcoming product (or group of products) that Apple thinks will be sexy enough to pull a huge marketshare away from Microsoft. After all, how do you break Ã¢â‚¬Å“WindowsÃ¢â‚¬Â? You throw a brick through them!