2016 Best of the Web mobile finalists

Website went live: 1998
Last major overhaul: March 2015
Average number of page views per month: 26,667 from March 2015 to March 2016
Percentage of site traffic that is mobile: Desktop—84.01 percent; mobile—13.21 percent; tablet—2.78 percent
Cost to create: $9,000
Cost to maintain annually: $500
Developed: Externally, by Corporate Communications
Number of people inside the company who work on the site: Two
Internal webmaster: Mark Cleary
Biggest return on your Web investment: Increased traffic and inquiries for products and services.
Big changes to the site in 2015: Complete redesign of website along with a scalable mobile site.
Major changes planned for 2016: Add blog, update services.
What about your site would surprise people the most? Ease of use, vibrant color and photography, and searchability.
Site owner: City Blue Print Company Inc.
esm.rochester.edu
Eastman School of Music

Website went live: October 2015 (mobile responsive site)
Last major overhaul: October 2015 (mobile)
Average number of page views per month: 50,000
Percentage of site traffic that is mobile: 26 percent
Cost to create: NA
Cost to maintain annually: $500
Developed: Externally, by Mike Hoff
Number of people inside the organization who work on the site: Two
Internal webmaster: Noah Lapidus
Biggest return on your Web investment? Increased time spent per user on mobile site
Big changes to the site in 2015: Made mobile responsive
Major changes planned for 2016: This year we are working on a redesign of our desktop site.
Site owner: Eastman School of Music/University of Rochester

Embarkcraftciderworks.com
Embark Craft Ciderworks

Website went live: June 2015
Last major overhaul: None
Average number of page views per month: 1,500
Percentage of site traffic that is mobile: 63 percent
Cost to create: $4,500
Cost to maintain annually: $300
Developed: Externally, by Sharp Notions
Number of people inside the company who work on the site: Two
Internal webmasters: Alex Bean and Mitzi Lagoner
Biggest return on your Web investment: Driving traffic to our taproom
Biggest changes to the site in 2015: Actual design and launch of our company
Major changes planned for 2016: Addition of e-commerce
Site owner: Ten Decade LLC/Embark Craft Ciderworks