Taco Bell redesigns their logo after 20 years

Taco Bell have redesigned their logo for the first time in over 20 years. The iconic pink and yellow is now out and they’ve chosen a more analogous colour scheme, in the logo at least. It’s unquestionably a modern update of the

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Taco Bell have redesigned their logo for the first time in over 20 years. The iconic pink and yellow is now out and they’ve chosen a more analogous colour scheme, in the logo at least.

It’s unquestionably a modern update of the logo, with less illustrative details, removing the comic book vibe. To me it feels like it’s a watermark as opposed to a logo, as it’s lost it’s striking elements. Not to mention, the type couldn’t be any more vanilla… I forget about it even when I’m staring at it.

Just for reference here is the Taco Bell logo history prior to their latest redesign. I think the brand has demonstrated quite an even balance between progressing their image as well as staying true to their previous incarnations.

Despite feeling somewhat uninspired by the latest update, it’s still a practical and functional logo and it looks like the brand is maturing it’s image, especially as the logo redesign has launched simultaneously with the opening of their Las Vegas Cantina, which will continue the expansion of Taco Bells serving alcohol.