On 22 January 2018: Today is a milestone with the history of Cambodia, which has launched the rice branding agreement "MALYS ANGKOR", which the CRF regards as a stepping-stone for contributing to fostering the Cambodian rice sector with the Government, the Ministry of Agriculture, Forestry and Fisheries of the Ministry of Commerce. Relevant institutions and other development partners through the inauguration of the official registered brands .

His Excellency Deputy Prime Minister Yim Chhay Ly, Minister of the Council for Agricultural and Rural Development, and High Representative of Samdech Akka Moha Sena Padei Techo HUN SEN, Prime Minister of Cambodia and His Excellency Sok Puthivvuth, President of the Cambodian Rice Federation, presides over the inauguration of the MALYS ANGKOR Rice Mutigation Consortium and the presence of HE Veng Sakhon, Ministry of Agriculture, Forestry and Fisheries, HE Pan Sorasak, Minister of Commerce, as well as his Excellencies, Lok Chumteav, representatives of other Ministries, institutions and national and international development partners.

The achievement of the current rice import licenses is eight years after the Royal Government of Cambodia has set out its policy to promote paddy production and rice exports in 2010 and the strong support of development partners in the establishment of an existing trade mark that can provide confidence to Cambodian rice consumers. Many years of market research and a lot of money in the past have resulted in the launch of "MALYS ANGKOR", the rice brand of the Cambodian Rice Federation.

"MALYS ANGKOR", is Cambodia's flagship fragrant rice brand, which will highlight the types of fragrant fragrances that Cambodia produces, crush it for export or distribute in the local market. All use of the brand "MALYS ANGKOR" is a legal guarantee that the rice is a real Cambodian product.

The rice brand is long awaited, and it is necessary for marketing and giving consumer confidence. Cambodia has officially started exporting rice to international markets since 2008. Given the potential for rice exports, the Royal Government has put in place a formal rice policy in 2010, when the quantity of rice exported to international markets is nearly 40,000 tons, and the volume has increased five times to 200,000 tons next year. Exports topped 400,000 tons in 2013, nearly 10 times that of 2010. By the end of 2017, Cambodia has exported more than 635,000 tonnes of rice to 63 global countries. The latest data in 2017 shows that the EU member countries have absorbed 43 percent of Cambodia's total exports, while the Chinese market is racing at a fast pace to absorb rice from Cambodia, accounting for 34 percent of total exports.

By 2018, the People's Republic of China has signed a Memorandum of Understanding to buy 300,000 tons of Cambodian rice per year. This has led to a broader market opportunity for Cambodian rice.