Resumen:

Rockport Publishers is pleased to work in collaboration with the Clio Awards-who grant the "Oscars" of the advertising industry-to publish the 42nd annual Clio Awards. The Clio Awards has been recognizing the best advertising design worldwide for 42 years. A jury of top advertising and design industry professionals culls the more than 18,000 entries, and awards the top one percent with gold, silver, and bronze citations. A handful of work is also recognized for honorable merit.
Each winner is presented in these pages, in full-color with detailed design credits, making this book the ultimate resource and reference for the design and advertising industry. This book also provides an inspirational collection of top work for students of advertising and design and for seasoned professionals in the design community.
The Clio Awards annual honors the winners of the Clio Awards. the world`s leading advertising and design competition. Considered the "Oscar" of the advertising industry. the Clio has become the most recognized symbol in the world. representing greatness in the fields of advertising and design. By leafing through these pages you will review the very best advertising and design pieces produced in 2001.
Winning a Clio represents a significant achievement in marketing communication. Five different juries confer each April and sift through more than 18.000 pieces to cull out the finest ads in these areas:
TV and cinema
radio
print
poster
billboard
innovative media
integrated media
design
Internet advertising
Winning a Clio becomes a mark of excellence for everyone involved. The work preserved in this book will inform and inspire creatives around the world for years to come. The Clio Awards. named after the Greek goddess of history, has enjoyed a distinguished 42-year history and has grown to become the very best advertising and design show in the world.