Universal Pictures

Ride Along 2

INSIGHT

For the launch of the much anticipated movie, Ride Along 2, CURB Media worked with Universal Pictures to promote and build buzz around the upcoming release.

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IDEA

In partnership with DOOH.com, CURB Media created an interactive game for members of the public to compete against each other in the hope of winning a brand new PS4 and unlocking new clips from the movie. Mimicking the location and sequence on the beach road from the movie, the video game is set in Miami and is a 4-player split screen competitive arcade racer. The goal is to cycle as fast as possible to make your car reach the finishing post before the other players.

CURB took Ride Along 2 to Amsterdam, Berlin and to other major UK cities. In both Amsterdam and Berlin we had Ice Cube and Kevin Hart join us on the tour; handing out merchandise to the gathering crowds and gifting those taking part in the races.