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Label:Published as a supplement by the newspaper Le Courrier Français (January 19, 1896), when Chéret's posters earned him a gold medal at the Paris World's Fair in 1889 he had already been brightening Paris with his colorful designs for several decades. For years to come, the unmistakable rococo silhouettes of his sprightly Parisiennes set the fashion for young women in Paris, who came to be called Chérettes.

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Picture of Health: Images of Medicine and Pharmacy from the William H. Helfand Collection

The model navigating the dense snowfall illustrates one of several posters Chéret created for Pastilles Géraudel; each has the same ethereal woman (the model having been Madame Chéret) and the same slogan, "If you cough, take Géraudel's Pastilles." This phrase appeared in the English, French, and Italian versions of the poster, for the Géraudel firm was a major international advertiser at the turn of the century. The pastilles came in a small cylindrical container, an example of which is in the model's hand. William H. Helfand, from The Picture of Health: Images of Medicine and Pharmacy from the William H. Helfand Collection (1991), p. 25.