Why Christian?

Contemporary Christian music one of the few radio formats that continues to experience solid growth. In markets across America CCM radio is demonstrating impressive audience numbers, especially with women 25-54. In some large and medium markets it is not uncommon to find Christian stations at number one for adults overall and in several major markets where the format is present, the format consistently ranks on the top three for the coveted women 25-54 demo.

Today, some traditional Adult Contemporary stations are often surprised to find themselves being overpowered or diluted by a strong CCM station in their market. For this reason, some cluster operators who never before did Christian are choosing to fragment the dominance of a CCM competitor by launching their own Christian station to bring 25-54 women back into their own cluster.