Þjónustustjórnun

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Transcript of Þjónustustjórnun

Location strategy Birgir Snævarr ÁsþórssonKristjana Björg ÞórarinsdóttirRick Tijmen van den BerghRögnvaldur Andri Halldórsson Introduction We examined Madurodam-A theme park in Holland-Established in 1952-Is a model of a dutch town on a 1:25 scale-Has its own major elected by a youth councilThe London Eye-Biggest ferris wheel in Europe, 135 meters tall-The most popular tourist attraction in UK, 3,5 million visitors annuallyKostur -A low price grocery store in Iceland-Specializes in groceries from USAHarpa-A concert and conference center í Reykjavik-Home of the Iceland Symphony Orchestra and The Icelandic Opera-Eldborg is Harpas biggest hall and can seat up to 1800 persons Madurodam A theme park in Holland Madurodam A theme park in Holland Access: -Located in central London -Great access to public transportationVisibility: -Stands out because of height-At night it is lit upTraffic: -Lots of traffic around The London eye -Visitors are encouraged to use public transportCompetition: -Other tall buildings that offer viewComplements: -Lots of tourist attractions in London-Part of a London day trip The London Eye Biggest ferris wheel in Europe The London Eye Biggest ferris wheel in Europe Access: -Close to a highway-Complicated to get from highway to storeVisibility: -Visible from main road-Hard to find when you get of the main roadTraffic: -Not much traffic near storeCompetition: -Competitors located nearby, Bónus and Krónan. -Kostur sells many thing that are not sold in -other storesCompliments: -Near a big Shopping mall KosturA low price grocery store in Kópavogur. KosturA low price grocery store in Kópavogur Access: -Located in Reykjavík Center-Located beside a main roadVisibility: -Stands out-Not enclosed by other buildingsTraffic:-Dens at peak hoursCompetition: -Harpan stands out in size and sound quality-Other smaller concert halls in Reykjavík areaComplements: -In-house restaurant-Great view from building-In-house stores HarpanA concert and conference hall in Reykjavik HarpanA concert and conference hall in Reykjavík Similarities-Close to major roads-Easy access with public transportation-All are visible from some distance-All are unique in a way

Differences-Tourists attraction vs. grocery store-Madurodam is not in a city-Harpa's many faces Similarities and differences Madurodam-Closer to Amsterdam The London Eye-None we could findKostur-Signs to show where to from main road-Another locationHarpan-Bus stops in front of main entrance Improvements Thank you Access: -Near a motorway -Good public transportationVisibility: -Stands out in the surroundingsTraffic: -Can be dense specially during summerCompetition: -Limited competition-One of a kindComplements: -Close to „De Pier“ and The Hague