How do we target Millennials? We will explore this questions and demonstrate quite simply that Millennials' willingness to adapt, combined with their nostalgic personalities, results in early adoption behaviour: making them the perfect target market. Read more

Quality product photography can really make or break a design.
When it comes to showcasing your product within an advertisement, sell sheet, or online, you always want to have professional looking photos, but many times… Read more

Porter Airlines has just been fined $150,000 for breaking CASL regulations, and it's time for marketers to re-evaluate our practices to ensure that the same doesn't happen to us. Here's what we can learn from… Read more

Flat design, responsiveness, minimalism, video content, typography, branded, one page, fixed navigation, sticky navigation, compact sidebars, parallax, SVG? I could keep this list going but thought this was a good place to stop. As technology… Read more

Being one of the most innovative legal firms in North America, Vanguard Law Group required a website that reflected their unique and cutting edge approach to real estate law. Since video conferencing and remote legal… Read more

Canada Beef Inc. is an independent national beef cattle marketing, promotion and research organization. They have always provided consumers and industry personnel with useful and relevant information through the use of various resources; but this… Read more

Teriyaki Experience's menu has greatly evolved over the past 10 years to satisfy new tastes and trends in the food industry. We have seen these changes first hand, as we have been a key part… Read more

Our client, a boutique real estate brokerage, wanted to generate leads in the highly competitive and hot Toronto condominium investment market. BTI was approached to develop a custom marketing program leveraging many great real estate… Read more

You've probably heard this one before, but video production is the future of how we, or more importantly, your customers, are going to consume much of their content. What once was limited to set times,… Read more

As BTI celebrates our 15 year anniversary we step into the mind of Parveen Dhupar, our founder and fearless leader, to discover what his vision was when BTI began, how it has developed over the… Read more

Building off the exciting launch of Cashmere UltraLuxe and existing fashion-focused branding, BTI was challenged to conceptualize, design and execute an in-store promotion, helping to garner customer excitement during their grocery shopping experience. Read more

What do Super Bowl ads, grumpy cat, rick-rolling, cats, laughing babies, the Old Spice guy, more cats and celebrity wardrobe malfunctions have in common? Not only the fact that they are all videos, but they… Read more

To stand out on shelf in the over-saturated energy drink market targeting a younger demographic, Cott Beverages enlisted the help of BTI Brand Innovations to redesign the Red Rain Energy drink packaging line-up. Read more

After a hard days work, BTI's members spend the evening pursuing their passions and interests. Hobbies bring you joy, increase your eye for detail, keep your mind sharp and expand your creativity while helping you… Read more

Among the family barbecues and fireworks of Canada Day, we at BTI couldn't help but feel patriotic with how much our country has accomplished over the last 147 years. Though sometimes difficult to define, the… Read more

The Maytag Store, one of Canada's favourite appliance stores, specializes in the sale of Whirlpool, Maytag, KitchenAid and Jenn-Air appliances across the province. In a competitive marketplace with many large big box home appliance stores… Read more

Are you wondering why your e-commerce website is not generating your desired sales? Or are you looking to build an e-commerce site in the near future? These are 10 features that every e-commerce site must… Read more

Extra! Extra! Read all about it! With the first daily newspaper concept dating all the way back to 69 B.C., it is surprising that other than Gutenberg inventing the press in 1450, most of the… Read more

Canada Beef Inc. is an independent national beef cattle marketing, promotion and research organization. They market Canadian beef as the premium beef product of choice for both domestic and international markets. Before Canada Beef Inc.… Read more

Last month we published part 1 of our 3 part series, BTI Design 101, which discussed the impact that colour has on design. This month we will explore the subtle art of typography, an element… Read more

Orwell's novel, 1984, predicts a world where the government knows exactly what you?re doing and when. With our entire lives being archived online, and the rise of big data, the themes of this novel seems… Read more

Innovators understand other innovators. When deciding to develop and launch Canada's first online, comprehensive communication portal for the pharmaceutical industry, PIVINA Consulting teamed up with BTI Brand Innovations to head the branding and create the… Read more

Teriyaki Experience wanted to launch and promote a new Thai-inspired meal, and because they are a Japanese chain, one of the main challenges they faced was to name the meal in a creative way without… Read more

I like to break down graphic design into these 3 components: colour, typography, and shape/layout, and when used effectively they create a design that is unique, impactful and memorable. Over the next 3 editions of… Read more

Canada's Anti-Spam Legislation (CASL), was passed in December 2010 and is effective July 1, 2014. The new law, Bill C-28: Fighting Internet and Wireless Spam Act (FISA), establishes requirements on those sending marketing emails, short… Read more

Is there really a problem with social media marketing? Do you question whether the time, money and effort you put into social media nurturing is worth it? Here's our secret - there is a HUGE… Read more

BTI was asked to assist with the launch of Whirlpool Appliances within Home Depot stores. With so many appliance brands to choose from, Whirlpool Canada needed to ensure their brand remained top of mind with… Read more

We all have those places which nurture our creativity and help bring us to that "EUREKA!" moment. Where are you when creativity strikes and those great ideas come to you? Let's take a walk around… Read more

Service Inspired Restaurants (SIR Corp.) recognized that it was time to revamp its brand identity in order to resonate with guests, employees, and investors that they have something for everyone. This involved creating stronger recruitment… Read more

Earlier this year, a client approached us with a unique request: to design a family crest for him. During our time researching the history, context, and symbology behind family crests we realized that they are… Read more

When launching their softest, most luxurious bathroom tissue ever, Kruger Products LP knew that they'd need to make a big impact. With high expectations for Cashmere UltraLuxe, Kruger enlisted BTI Brand Innovations to assist in… Read more

In the highly competitive and saturated market offering daily deals, TangoTab launched a new business model with the help of BTI Brand Innovations in 2010. While offering restaurant deals in a very new fashion, TangoTab… Read more

Remember when media planning and buying was all about gut reaction, or historical preferences? Or simply choosing the vendors that took you out to the best "Mad Men" style, all afternoon lunch? Well times are… Read more

The Condo Store (TCS) is a successful real estate broker, marketing and selling over $19 Billion in Real Estate representing the sales of tens of thousands of units in Canada and Internationally. When TCS wanted… Read more

As we all know, content marketing, customer engagement and internet browsing is quickly "going mobile". There is no second guessing the impact of mobile media as smartphone and tablet ready content is quickly replacing traditional,… Read more

DRIcore Sublfoor brand reached out to BTI for a complete rebranding to appeal more to consumers rather than just professionals. The previous branding carried a hard, industrial look, tailored more to contractors or tradesmen. DRIcore… Read more

As graphic designers, we are often told about the 3-second rule - that small window of opportunity essentially 3 seconds long to capture the attention of a passing consumer. 3 seconds for the motorist passing… Read more

So you're ready to launch a new or upgraded website and you?re contemplating hiring either a web developer or a fully integrated marketing agency. How do you compare the two types of service providers beyond… Read more

For many years, Whirlpool USA had been training retail sales associates and manually tracking their registrations & attendance for training sessions. They wanted to automate their training and encourage more retail sales associates to attend… Read more

Augmented Reality (AR) is the latest sci-fi technology to enter our lives. The basic idea of AR is to bring additional context (augment content in the form of sound, video, graphics or GPS data) to… Read more

When Solutions Stores with 14 locations in Ontario, Canada wanted to improve their website to increase traffic and sales, they approached BTI Brand Innovations to refresh their online presence. The website had a very old… Read more

If you've seen any of the work that we do here at BTI, then you've undoubtedly seen the creative work of our graphic designer Mike Lao. His strength in creative, editorial layout and typography make… Read more

Global Accessibility Awareness Day (GAAD) is a community-driven organization and the brainchild of Joe Devon, a web developer based in Los Angeles, and Jennison Asuncion, a Toronto-based accessibility expert. The whole idea of creating an… Read more

Perhaps you have a filtered water dispenser that is built into your refrigerator. Do you, like many, ignore the ?changeyour water filter? indicator? Also, do you know which particular filter you need? Read more

This tutorial is a simple way to create an animated GIF using multiple images in Photoshop CS6. The purpose of this technique is to create an illusion of motion. Before you begin you need to… Read more

There is a lot of industry research conducted on improving the effectiveness of email campaigns. BTI Brand Innovations stays on top of the latest trends so we can execute the best campaigns for our clients.… Read more

In a world of ‘instant content’ and millions of messages, writing engaging content has never been more of a challenge. Here are a few keys to keep your audience interested and engaged with your sales… Read more

BTI Brand Innovations has always made it a point to contribute our time and talent to local charities and organizations, as we believe in giving back time and energy for the betterment of our community.… Read more

Have you run integrated campaigns and been challenged by your executives to compare your results to industry benchmarks? You’ve probably noticed that this industry data is close to non-existent. BTI is a creative marketing agency… Read more

Lately, you may have heard the catchphrase: ‘Responsive Web Design’ (RWD). (We’ve actually written about it before as well). So just what does this term mean and what does it mean for your website? Read more

“Awareness is fine, but Advocacy will take your business to the next level.”Joe Tripodi, Chief Marketing Officer the Coca Cola Company
When it comes to making purchasing decisions, it is no surprise that we as… Read more

When Teriyaki Experience called upon us to help increase their Social Media traction, we welcomed the challenge by conceiving an engaging campaign focused on customer loyalty and appreciation – what better way to engage customers… Read more

Showrooming has been an increasing trend resulting in loss of sales for brick and mortar retailers. It is closely tied to growth in the use of smartphone proliferation and shopping apps for these handy devices.… Read more

When one of our clients, affresh™ appliance cleaners (owned by Whirlpool Canada), wanted to increase brand awareness and product trials for a relatively new brand, BTI launched an integrated marketing campaign with a contest and… Read more

Many inexperienced marketers and designers often wonder why projects don’t turn out the way they (or the client) anticipated. It is crucial that project objectives, expectations and deliverables be clearly defined in the briefing stage… Read more

In a day of highly saturated industries and über-competitive everything, identifying a solid point of differentiation is crucial for any organization. Within the realms of marketing and creative agencies, effective project management is now being… Read more

Market researchers, Lab42, posted results of a study today, in infographic form, reinforcing the importance of a brand’s Facebook page.
The data has it: the majority of customers enjoy having a brand Facebook page to… Read more

The following is my technique for superimposing words onto a textured background in Photoshop. While there are probably numerous ways to do this, using Channels is a great way to use the texture of your… Read more

Twitter announced today the addition of a header image, like Facebook’s Timeline image, to its users’ profiles. Much like Facebook’s Timeline image, a Twitter user’s profile image remains a separate element and is set over… Read more

Facebook has started to rollout a new service as reported by Inside Facebook’s Brittany Darwell. Facebook will now allow Page admins to target their posts based on age, gender, relationship status and education. This is… Read more

Facebook continues to update their platform. This time around, Facebook has officially launched user email addresses with the Facebook domain. You may have also heard that you may need to use this email address to… Read more

A dispatch from BTI’s Web Development Gurus. Last week held the kick-off of the first annual Global Accessibility Awareness Day (or GAAD for short). On Wednesday, May 9th, conferences were held around the world to… Read more

The ghost of Christmas past visited our dreams last night and reminded us of the great Christmases of BTI’s past. The ghost wanted us to share these memories with you. How many can you recall? Read more

Inspired by the Christmas spirit, the BTI team decided to hold an in-house food drive, which we kicked off this past November. To begin, we marked the spot with POD (point of donation) signage. We… Read more

What kind of website design do you think attracts people and keeps them there to click on the call to action button? How do people determine the credibility of a website that increases their trust… Read more

At BTI, we are constantly asked to create high impact YouTube channels and interactive videos. Based on our years of experience, here are some tips for establishing world class YouTube channels. Read more

A creative idea can come from anywhere. The process starts with a simple spark, or a sketch. We are constantly inspired by our surroundings; life, love, nature, and art… From sketches like these, new ideas… Read more

Given the rapid pace of change and evolution in social networking, it is no wonder that people have a difficult time in understanding the differences between the many social networks. This article will establish a… Read more

BTI Brand Innovations Inc. is a Mississauga creative agency that offers fully integrated marketing services. We are a team of strategists, project managers, programmers, and creative minds who share a common passion for developing great ideas that connect people with brands. Our objective is to bring your brand to life.