How Does it Feel? The Importance of Interface

By Ryan Skidmore

August 28, 2017

Most Important Google any need you’ve ever had. Products to cure that ailment abound. Infinite websites and apps are solving that problem. Amongst the most differentiating factors of all these products is the Interface. What steps does the user take to get their problem solved? How many and which buttons are pushed? The combination of these factors are called UI/UX.

UI/UX What? UI/UX stands for User Interface and User Experience. User Interface is how the customer interacts with and moves through the product. For instance, the look of the product, the spacing of the buttons, or what happens when a button is pressed. UI comprises the visual and tactile elements of the product experience. UX is how the customer flows through the product; for example, moving from screen to screen or finding a feature in a menu. UX is the journey that the customer takes through the product. They are the tortilla and filling of the same Internet burrito. Both must be on par for said burrito to be excellent.

Interest from the Big Boys UI/UX designer has become a very common job posting in the last few years. Companies, big and small, understand its importance. Customers may never speak with a customer service rep, but almost every customer will interact with some part of a website, app, or software. Hiring a UI/UX designer to smooth these experiences is well worth the time and money. Even IBM is upping its ratio of designers to developers. (Here are some reasons behind techs design shortage) More designers mean that more code will have its exact use by the customer considered. IBM is known for logical and safe approaches to creating its products meaning UI/UX is a safe return for their investment.

How Does It Feel? Good UI/UX feels Good, with a capital G. When a user says, “This feels good” while using a product, they aren’t critiquing its ultimate capacity to create a desired outcome for them. They are critiquing the journey. Users often describe software with good UI/UX as being intuitive. Things are where they should be or easy to find. Something feels natural. Of course, such an outcome took a lot of work and dedication from a designer and commitment from the company to create that quality experience. If no other thing separates Carmine from every other telematics company, it’s our commitment to good UI/UX, to creating the best experience possible.

How does UI/UX apply to Fleet Management? For a fleet management solution, having a great UI/UX can have a huge impact for its users. Most users are fleet managers or owners who do not have the time to be wasting on getting the information they need to operate their fleet efficiently. They do not want a solution that is difficult to use or takes too many steps to get to the needed information. Ease of use and simple customer product flows rank as the most important characteristics managers and owners seek in a fleet management solution in order to track their vehicles. Here at Carmine, when building our solution, we prioritized those characteristics to satisfy consumer’s needs. Having a great UI/UX can significantly impact a user’s performance and adoption of a fleet management solution.

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