Professional Beauty AssociationBranding North America’s Largest Beauty Industry Event

North America’s largest, most inclusive beauty event, PBA Beauty Week offers unlimited networking, education, and professional growth opportunities to the beauty industry. This annual, all-encompassing five day event features the North American Hairstyling Awards (NAHA) and PBA Symposium, and is produced by the Professional Beauty Association (PBA).

Working with the PBA marketing director, By Design Partners created the brand identity, brand strategy and messaging, and a brand architecture that unified six distinct and separate brands under one “parent” brand. Branding applications included trade magazine and website banner advertising, email and social media marketing, a PBA Beauty Week website landing page, a PBA Symposium website, event signage, banners, direct mail, a PBA Symposium calendar of events, and marketing and promotional materials for the North American Hairstyling Awards (NAHA).