Monday, September 17, 2007

Electronic Arts Inc. (NASDAQ: ERTS) and NAMCO BANDAI Games America Inc. today announced three special pre-order promotions for the highly anticipated action RPG Hellgate™: London in North America. Gamers who pre-order either the regular or Collector’s Edition of Hellgate: London will receive:

* A key to an exclusive Beta starting next week and ending October 7, 2007. * One of four exclusive dye-kits1 that will give your hero’s gear a cool color theme right off the bat when Hellgate: London officially opens on Halloween. * Eligibility to take advantage of the Hellgate: London Founders Offer, giving hardcore players a chance to purchase a lifetime subscription2 to Hellgate’s premium service for $149.99.

“We’re excited to get our most passionate players into the early Beta test, and to reward them with a special look once the game goes live on Halloween,” said Bill Roper, CEO of Flagship Studios. “The Founder’s offer is designed for those die-hard fans that will have had time to really get to know the game during the Beta phase and plan on spending a lot of time with us online.”

From the core team behind the global blockbuster action RPG Diablo®, Hellgate: London represents the next leap in the evolution of the genre, combining the depth and addictive gameplay of traditional RPGs with the visceral action of first-person shooters. Featuring a deep, story-driven campaign with over 40 hours of gameplay, Hellgate: London can be played alone offline or online through the entire campaign experience for free in a safe, client-server environment. For those players who want to extend their Hellgate: London experience, Flagship is offering an optional subscription service which will give players access to huge amounts of content on an ongoing basis in the form of quests, character classes, demons, items, etc.

Hellgate: London has been rated ‘M’ for Mature by the ESRB and has been rated ‘18+’ by PEGI. Visit www.esrb.org or www.pegionline.eu for more ratings information. For more information about the game, log onto http://info.ea.com or the game’s official website at www.hellgatelondon.com.