What better way to celebrate your birthday than with the launch of a new online merch store! That’s exactly what guitar legend Zakk Wylde did for his 46th birthday today (Jan. 14).

In the very funny promo video below, directed and edited by Matt Zane and backed by Black Label Society’s ‘Overlord’, Wylde is shown waking up on his birthday cuddled with his signature guitar and surrounded by chips and beer at his Doom Crew Headquarters, where he’s in for a hard day’s work.

After working in a pressing plant, Wylde states in the clip, “People always ask me what I’m doing when I’m not playing music, somebody’s got to make the f---ing t-shirts.” Check out the new merch store here, and watch the video below to get a limited-time discount code.

Black Label Society are also due to film a new live DVD titled ‘Unblackened’ in March. The shoot will take place at Club Nokia in Los Angeles, Calif., on March 6. The special show will include BLS songs, plus tunes from Wylde’s solo album and his Pride & Glory project.

The band plans to strip the songs down for an acoustic performance that will feature a four-piece string section, pedal steel guitar and special guests on select tracks throughout the set.