The Power of the Presidential Tweet

Trump’s online missives make his supporters laugh and even his opponents think past the sale.

As a trained hypnotist and a lifelong student of persuasion, I’m often impressed by how much “work” President Trump gets out of his tweets. Most of them are harmless retweets about whatever is going right, and they tend to be forgettable. The good ones are something entirely different, and many are gems of persuasion.

Consider this one: “With Jemele Hill at the mike, it is no wonder ESPN ratings have ‘tanked,’ in fact, tanked so badly it is the talk of the industry!”