Pirate Bay Talk: How To Dismantle a Billion Dollar Industry

Pirate Bay co-founders Peter Sunde and Fredrik Neij gave a keynote speech at the Hack In The Box Security Conference 2008, entitled "How to dismantle a billion dollar industry - as a hobby." The two discuss how The Pirate Bay grew to be the largest BitTorrent site on the Internet, and some of the challenges they face today.

At the Hack in the Box conference, held in Malaysia, Peter and Fredrik gave a talk this morning, where they offered some background information on how the site became the world’s largest BitTorrent tracker, in a relatively short period of time.

The two, who just turned 30, have a long history of copyright infringement which started back in the ’80’s, with Peter cracking Amiga games and Fredrik copying Commodore64 software. At the time they had never heard of copyright infringement, they were just doing what everybody else did. To the amusement of the audience, Peter said he didn’t think piracy was ‘wrong’ when he was a kid, but now that he’s an adult, he knows it’s not.

Years later, in 2003, they got involved in founding Piratbyrån (The Bureau of Piracy), a pro-piracy organization that was created in response to anti-Piratbyrån. The goal of Piratbyrån was to start a debate on copyright issues, and how they affect society. Until then, most press in Sweden would simply take everything anti-Piratbyrån said for granted.

In the years to come, Piratbyrån started several pro-piracy projects, and the most influential is without a doubt the founding of The Pirate Bay on November 21, 2003. “We needed to have a filesharing network in Sweden, because there was none,” Peter said. “At this time there was one big torrent site, which was called Suprnova, but they mainly had international content. We and Piratbyrån wanted more Swedish and Scandinavian content. So we started a big library, and that is The Pirate Bay.”

Fredrik, who ran one of the earlier versions of the tracker on his laptop, explained that when The Pirate Bay went live, it was hosted in South America. “The Pirate Bay originally started out in Mexico, on a Mexican server where Anakata, the third guy of The Pirate Bay was working at the time,” he said. Anakata hosted the site on a server owned by the company he was working for, but it was soon overloaded since the site grew so rapidly.

The Pirate Bay was initially available in Swedish language only. However, after a year they found out that, although their site was initially targeted at Scandinavians, over 80% of the users came from other parts of the world. In fact, one of the most popular torrents was a Swedish language course. Because of increasing worldwide popularity, The Pirate Bay team completely redesigned the site, which became available in several languages.

The popularity of the site didn’t go unnoticed in Hollywood. Like many other BitTorrent sites, The Pirate Bay also received several takedown notices. However, the way they responded to these was quite unique and some have become news stories in themselves. Threats from the entertainment industry didn’t stop at sending letters. In true Hollywood style, The Pirate Bay admins soon saw private investigators watching their every move.

“They’ve sent private investigators after us, which is really stupid if you do something online,” Peter said. “What are they going to find, that we are sitting behind our computers?” Fredrik added: “I guess the private investigator that went after me in Gothenburg got to see a lot of good bars, a lot of late nights, but probably not a lot of evidence gathering.” Peter then noted that someone from the IFPI was actually at the conference, “still trying to find out what we’re doing.”

Eventually The Pirate Bay got raided, following pressure from Hollywood and the USA. Fredrik recalls the day vividly: “I got a phone call like 10am in the morning, it was Anakata.” He told Fredrik that there were police officers at their office, and asked him to get down to the colocation facility and get rid of the ‘incriminating evidence’, although none of it, whatever it was, was related to The Pirate Bay.

As Fredrik was leaving, he suddenly realized that the problems might be linked to their tracker, so he initiated a full backup of the site. At the colocation facility there were 65 police, some in civilian clothing. Fredrik asked them: “Who are you? What are you doing here?” To which they responded, “Who are YOU? What are you doing here?” After questions back and forth, Fredrik eventually told them his name, and a police officer said, “Oh, we’ve been looking for you.”

During the subsequent questioning, the Pirate Bay trio gave up very little information. Anakata quickly confessed to his crime – of killing the Swedish prime minister when he was 2 years old, but that was all they got. It is up to the court to decide whether the Pirate Bay founders are operating illegally or not. Until then, The Pirate Bay is still up and running, stronger than ever.

As always, there are a lot of plans for the future, and Peter and Fredrik briefly discussed some. One of the most interesting plans is to encrypt tracker connections, so anti-piracy organizations can’t spy on their users. We will probably hear more about that in the future. The keynote speech by Peter and Fredrik was streamed from a mobile phone last night, and we embedded the recording below. The sound quality is far from optimal, but it’s watchable. The talk starts at 13m 00s