Call centres, friend or foe

﻿Call centres case study: IndiaIndia has always been the most preferred outsourcing location, because call centers in India offers a wide variety of advantages that other countries do not offer. Today, having call centers in India has become the norm for several global companies. India has been able to effectively meet the growing international demand for call center outsourcing services by providing cost-effective services and customer-oriented call centers. Many international organizations are also setting up call centers in India, because India has a large qualified workforce and can also provide cost-effective call center outsourcing services. Why outsource to call centres in India?

1. Large and educated workforceCall centres in India have a largest number of qualified, tech-savvy, IT literate, trained, skilled and experienced professionals. India has the largest English-speaking population after the USA. India’s large and well-educated workforce has been one of India’s main advantages over other countries. India will continue to have a well-educated and large workforce, because India has an ever increasing number of college graduates and a large number of successful training industries. These factors ensure that India’s resources will keep increasing year after year. India’s large manpower is willing to work for a lesser price. In a call centre operation, manpower typically accounts for 55 to 60 percent of the total cost. In India, manpower is available at a fraction of the cost overseas. Initial investment in infrastructure and training can be expensive and make one believe that the promise of cost reduction is false. However, there will be savings and the fact that several global giants continue to set up call centres in India is proof of this. 2. Specialized call centre outsourcing services

Call centres in India have experience in offering a number of call centre outsourcing services, such as, inbound call centre, telemarketing services, technical...

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...Global organizations have always preferred outsourcing call center services to India, when compared to outsourcing to China, Philippines, Malaysia and other Asian countries. India has always been the most preferred outsourcing location, because callcentres in India offers a wide variety of advantages that other countries do not offer. Today, having call centers in India has become the norm for several global companies. India has been able to effectively meet the growing international demand for call center outsourcing services by providing cost-effective services and customer-oriented call centers. Many international organizations are also setting up callcentres in India, because India has a large qualified workforce and can also provide cost-effective call center outsourcing services. Outsource call center services to India and give your organization a competitive edge. The following are a list of reasons why outsourcing call center services to India makes business sense.
Why outsource to call centers in India?
1. Large and educated workforce
Call centers in India have a largest number of qualified, tech-savvy, IT literate, trained, skilled and experienced professionals. India has the largest English-speaking population after the USA. India’s large and well-educated workforce has been one...

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Training
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Professor Bush
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29 April 2012
Friend or Foe?
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M-Tel CallCentre data: What does it tell us?
In May 2009, Esther Ching is three months into her role as manager of the complaints section of a callcentre, located in India. The callcentre is owned and run by M-Tel, a Malaysian telco company. Her section handles all billing complaints and service difficulties. The main products are landlines, mobile telephones and internet access. She is required to present a report about the performance of her section, as part of the regular performance review. In the original job description her role was to “control the total costs of the complaints section while maintaining an excellent level of service to our customers likely to ensure long term return business.” The main cost is the hourly labour costs of the over 300 consultants employed in her sections. The consultants range in experience from a few months to three years. To a very large extent, consultants can be rostered on and off to match the busiest periods of incoming calls, in three hour blocks. There are roughly equally numbers of males and females, though nearly all consultants are between 20 and 40 years of age. Esther wants to obtain a snapshot of how customers react to their experience with the complaints centre as well as the efficiency of the consultants in dealing with complaints. Problem Background The complaints section of the...