PRELIMINARY INFORMATION: NO PURCHASE NECESSARY. A purchase will not improve your chances of winning. Void outside the WNBC, KNBC, WMAQ, WCAU, KNTV, WRC, KXAS, WTVJ, KNSD, or WVIT terrestrial geographic viewing areas (defined below) and where prohibited. The TFF Virtual Trivia Challenge Sweepstakes(“Promotion”) will begin on April 5, 2010 at 3:00 P.M. Eastern Time (“ET”) and end on April 18, 2010 at 3:00 P.M. ET (“Promotion Period”). Promotion will consist of ten (10) individual sweepstakes (“Individual Sweepstakes”), one conducted in each of the ten Local Geographic Areas listed below (defined below). During the Promotion Period, each Individual Sweepstakes will the same entry period, which corresponds with the Promotion Periodhave its own prize offerings, and its own odds of winning, however, the same Promotion Period will govern all Individual Sweepstakes. All times in the Promotion refer to Eastern Time (“ET”). The Promotion will be run in conjunction with the Tribeca Virtual Film Festival.. Odds of winning depend upon the number of eligible entries received for each Individual Sweepstakes. Promotion is subject to all applicable federal, state and local laws.

ELIGIBILITY: Open only to permanent, legal U.S. residents who are eighteen (18)years of age or olderas of the date of entry for the Individual Sweepstakes being entered into, and who are physically located and residing in the WNBC, KNBC, WMAQ, WCAU, KNTV, WRC, KXAS, WTVJ, KNSD, or WVIT terrestrial geographic viewing areas (each, a “Local Geographic Area;” collectively, “Overall Geographic Area”) in the following counties:

WNBC: Bronx, Dutchess, Kings, Nassau, New York, Orange, Putnam, Queens, Richmond, Rockland, Suffolk, Sullivan, Ulster, and Westchester in the state of New York; the counties of Bergen, Essex, Hudson, Hunterdon, Middlesex, Monmouth, Morris, Ocean, Passaic, Somerset, Sussex, Union, and Warren in the state of New Jersey; the county of Fairfield in the state of Connecticut; and the county of Pike in the state of Pennsylvania.

WMAQ: Cook, De Kalb, Du Page, Grundy, Kane, Kankakee, Kendall, Lake, La Salle, McHenry, and Will in the state of Illinois; and the counties of Jasper, Lake, La Porte, Newton, and Porter in the state of Indiana.

WCAU: Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester, Mercer, and Salem in the state of New Jersey; Kent and New Castle in the state of Delaware; and Berks, Bucks, Chester, Delaware, Lehigh, Montgomery, Northampton, and Philadelphia in the state of Pennsylvania.

WRC: Allegany, Calvert, Charles, Frederick, Montgomery, Prince George’s St. Mary’s and Washington in the state of Maryland; Fulton in the state of Pennsylvania; Alexandria city, Arlington, Clarke, Culpepper, Fairfax, Falls Church city, Fauquier, Frederick, Fredericksburg city, King George, Loudoun, Manassas Park city, Manassas city, Page, Prince William, Rappahannock, Shenandoah, Spotsylvania, Stafford, Warren, Winchester city and Westmoreland in the state of Virginia; Berkeley, Grant, Hampshire, Hardy, Jefferson, Mineral, and Morgan in the station of West Virginia; and the District of Columbia.

Entrants must have a valid U.S. Social Security Number or a valid U.S. personal tax identification number. Officers, directors and employees of Promotion Entities (as defined below), members of these persons’ immediate families (spouses and/or parents, children, and siblings, and their spouses, regardless of where they reside), and/or persons living in the same households as such persons (whether or not related thereto) are ineligible to enter or win the Promotion. Promotion Entities, as referenced herein, shall include Sponsors (as defined below), Tribeca Virtual Film Festival (“Prize Provider”), and their respective parents, subsidiaries, and affiliate companies, their administrative, advertising, and promotion agencies, and any other entity involved in the development, administration, promotion, or implementation of the Promotion.

TO ENTER: To enter, during the Sweepstakes Period, access the Website that corresponds with your Local Geographic Area (Corresponding Websites are listed above and are collectively referred to as “Websites”) during the Sweepstakes Period. Follow the onscreen instructions to complete and thereafter transmit the entry form for an Individual Sweepstakes. Information required on the entry form consists of your first and last name, complete street address (including Zip Code), telephone number (including area code), date of birth, email address (collectively, “Entry Information”) and your answers to a short multiple choice Trivia that will test entrants knowledge of movies and entertainment (the “Quiz”). Your Entry Information and answers to the Quiz will together constitute your entry into the Promotion (“Entry”). The correct answers to the Quiz are not required to enter or win the Promotion. Entrant may only submit Entry from Website corresponding with his/her Local Geographic Area (which must correspond with your mailing address) to be eligible to enter or win the Sweepstakes. All required Entry Information must be completed in full. Any attempted form of entry other than as described herein is void. All Entries become the property of WNBC, 30 Rockefeller Plaza, New York, NY 10112; KNBC, 3000 West Alameda Avenue, Burbank, CA 91523; WMAQ, 454 North Columbus Drive, Chicago, IL 60611; WCAU, 10 Monument Road, Bala Cynwyd, PA 19004; KNTV, 2450 North First Street, San Jose, CA 95131; WRC, 4001 Nebraska Avenue, NW, Washington, DC 20016; KXAS, 3900 Barnett Street, Ft Worth, TX, 76103; WTVJ, 15000 SW 27th Street, Miramar, FL; KNSD, 225 Broadway Suites, 100 & 300, San Diego, CA 92101; WVIT, 1422 New Britain Avenue, Hartford, CT, 06110; and NBC Universal, Inc., 30 Rockefeller Plaza, New York, NY 10112 (collectively, “Sponsors”) and will not be acknowledged.

You will be notified by email after you register and take the Quiz to confirm your entry into the Promotion. Entries must be received before 3:00p.m. ET on April 18, 2010 to be eligible for the Promotion. You may enter only once per day from the Website that corresponds with your Local Geographic Area (which must correspond with your mailing address) during the entire Promotion Period for a total of thirteen (13) entries. Multiple entries received from any person or email address beyond this limit will void all such additional entries. Entries generated by a script, macro, or other automated means will be disqualified. Entries that are incomplete, garbled, corrupted, or unintelligible for any reason, including, but not limited to, computer or network malfunction or congestion, are void and will not be accepted. If there is a dispute as to the identity of an entrant who made a potentially winning Entry, Sponsors will deem that the Entry was made by the authorized account holder of the email address indicated in such Entry. The “authorized account holder” is defined as the natural person to whom the email address is assigned by an Internet service provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Except where prohibited by law or Sponsors’ Privacy Policies, Entry constitutes permission to use entrant’s name, city, state, likeness, image, and/or voice for purposes of advertising, promotion, and publicity in any and all media now or hereafter known, throughout the world in perpetuity, without additional compensation, notification, permission, or approval.

WINNER SELECTION AND NOTIFICATION: On or about the day following the Promotion Period, Sponsors’ representatives will select ten (10) potential winners (each, a “Winner” and collectively, “Winners”), one (1) in each of the ten (10) Local Geographic Areas who answered all of the questions in the Quiz in a random drawing by employees or representatives of Sponsors from among all eligible Entries received for each Local Geographic Area, respectively. Sponsors will make two (2) attempts within a twenty-four (24) hour period to notify the potential winner at the phone number and/or email address submitted at the time of entry. Potential winner will be required to execute and return (via shipping service pre-paid by Sponsors) an Affidavit of Eligibility, Liability Release, Publicity Release (where legal) and any other documentation that Sponsors may require (collectively, “Promotion Documents”) within five (5) days after receipt of those documents by the potential winner or the potential winner may be disqualified and an alternate potential winner may be selected in a random drawing from among the remaining eligible Entries at Sponsors’ sole discretion. By returning the completed Promotion Documents, the potential winner attests to the authenticity of his/her Entry. If the potential winner cannot be reached, if he/she is found to be ineligible, if he/she cannot or does not comply with these Official Rules, and/or if his/her prize or prize notification or prize correspondence is returned as undeliverable, such potential winner will be disqualified and an alternate potential winner may be selected in a random drawing from among the remaining eligible Entries at Sponsors’ sole discretion. Prize notification and Promotion Documents will be e-mailed accordingly.

PRIZES: One (1) prize (each a “Prize”) will be awarded in each Individual Sweepstakes, for a total of ten (10) Prizes (one awarded in each Local Geographic Area listed above) during the entire Promotion Period. Each Prize consists of the following: One pass to the Tribeca Virtual Film Festival(“Online Event”).

The Estimated Retail Value (“ERV”) of Prize is forty five dollars ($45). Details of Prize will be determined by Sponsors in their sole discretion. Sponsors reserve the right to substitute a similar Prize (or Prize element) of comparable or greater value in their sole discretion. All taxes and other expenses, costs, or fees associated with the acceptance and/or use of Prize are the sole responsibility of Winner. Prize cannot be redeemed for cash and is valid only for the item detailed above, with no substitution of Prize by Winner. If Prize is unclaimed, it will be forfeited, and Sponsors shall have no further obligation to Winner. Sponsors shall have no responsibility or liability for cancellations, delays, or any other change by any company or person producing the films, and are not responsible or liable for any expenses incurred as a consequence thereof. Dates and/or times of films being posted online are subject to change. The Online Event is subject to cancellation.

CONDITIONS: By entering the Promotion, each entrant agrees for entrant and for entrant’s heirs, executors, and administrators (a) to release and hold harmless Promotion Entities and their respective officers, directors, and employees (collectively, “Released Parties”) from any liability, illness, injury, death, loss, litigation, or damage that may occur, directly or indirectly, whether caused by negligence or not, from such entrant’s participation in the Promotion and/or his/her acceptance, possession, use, or misuse of Prize or any portion thereof (including any travel related thereto); (b) to indemnify Released Parties from any and all liability resulting or arising from the Promotion and to hereby acknowledge that Released Parties have neither made nor are in any manner responsible or liable for any warranty, representation, or guarantee, express or implied, in fact or in law, relative to Prize, including express warranties provided exclusively by Prize supplier that are sent along with Prize; (c) if selected as a Winner, to the posting of such entrant’s name on the Websites and the use by Released Parties of such name, voice, image, and/or likeness for publicity, promotional, and advertising purposes in any and all media now or hereafter known, throughout the world in perpetuity, without additional compensation, notification, permission, or approval, and, upon request, to the giving of consent, in writing, to such use; and (d) to be bound by these Official Rules and to waive any right to claim any ambiguity or error therein or in the Promotion itself, and to be bound by all decisions of the Sponsors, which are binding and final. Failure to comply with these conditions may result in disqualification from the Promotion at Sponsors’ sole discretion.

ADDITIONAL TERMS: Sponsors reserve the right to terminate the Promotion or permanently disqualify from any promotion any person they believe has intentionally violated these Official Rules. Any attempt to deliberately damage the Promotion or operation thereof is unlawful and subject to legal action by Sponsors, who may seek damages to the fullest extent permitted by law. Sponsors reserve the right to cancel, suspend, or modify the Promotion or any element thereof (including, without limitation, these Official Rules) without notice in any manner and for any reason (including, without limitation, in the event of any unanticipated occurrence that is not fully addressed in these Official Rules) should any computer virus, malfunction, or other cause corrupt the administration, security, or proper operation thereof. In the event of such cancellation, suspension, or modification, Sponsors reserve the right to award Prize in a random drawing from among all eligible, non-suspect Entries received prior to the event requiring such cancellation, suspension, or modification. Notice of cancellation, suspension, or modification will be posted on the Web Site. The failure of Sponsors to comply with any provision of these Official Rules due to an act of God, hurricane, war, fire, riot, earthquake, terrorism, act of public enemies, actions of governmental authorities (excepting compliance with applicable codes and regulations), or other “force majeure” event will not be considered a breach of these Official Rules. Released Parties assume no responsibility for any injury or damage to entrants’ or to any other person’s computer and/or telephone relating to or resulting from entering or downloading materials or software in connection with the Promotion. Released Parties are not responsible for telecommunications, network, electronic, technical, mobile telephone service, or computer failures of any kind; for inaccurate transcription of entry Information; for errors in any promotional, marketing, or prize notification or fulfillment materials or in these Official Rules; for any human or electronic error; or for Entries that are stolen, misdirected, garbled, delayed, lost, late, damaged, or returned. Sponsors may prohibit any entrant or potential entrant from participating in the Promotion, if such entrant or potential entrant shows a disregard for these Official Rules; acts with an intent to annoy, abuse, threaten, or harass any other entrant, Sponsors, or Sponsors’ agents or representatives; or behaves in any other disruptive manner (as determined by Sponsors in their sole discretion).

DISPUTES: The PROMOTION is governed by, and will be construed in accordance with, the laws of the State of New York, and the forum and venue for any dispute shall be in New York, New York.If THE controversy or claim is not otherwise resolved through direct discussions or mediation, it shall THEN be resolved by FINAL AND binding arbitration administered by JUDICIAL ARBITRATION AND MEDIATION SERVICES, INC., in accordance with its Streamlined Arbitration Rules and Procedures or subsequent versions thereof (“JAMS Rules”). The JAMS Rules for selection of an arbitrator shall be followed, except that the arbitrator shall be experienced and licensed to practice law in new york. All proceedings brought pursuant to this paragraph will be conducted in the County of new york. THE REMEDY FOR ANY CLAIM SHALL BE LIMITED TO ACTUAL DAMAGES, AND IN NO EVENT SHALL ANY PARTY BE ENTITLED TO RECOVER PUNITIVE, EXEMPLARY, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, INCLUDING ATTORNEY’S FEES OR OTHER SUCH RELATED COSTS OF BRINGING A CLAIM, OR TO RESCIND THIS AGREEMENT OR SEEK INJUNCTIVE OR ANY OTHER EQUITABLE RELIEF.