This happens every few months: a few high profile bloggers pick up on a keyword, try to be the first to write a book about it, and legions of bloggers immediately roll in to try to score that fourth or fifth spot on Google searches for the term.Like some of you, I am not a huge fan of fads (or hype ...

Here are a few lessons Gaius Julius Caesar might have taught us were he alive today. He ultimately met a pretty brutal end, but until that point, the guy was so successful that his last name became synonymous with “Emperor”. (Point of note: the titles “Czar” and “Kaiser” come from the ...

If you are still having trouble explaining or understanding the intricacies of social media R.O.I. (or social business R.O.I.), chances are that…1. You are asking the wrong question.Do you want to know what one of the worst questions dealing with the digital world is right now? This:Wh ...

If I were to start a social media blog today, I would call it simply “Stating The Obvious.” Based on what I still run into on a far too regular basis, the types of topics we would cover would fall along the lines of:1. “Social” is something you are, not just something you do. If yo ...

Every doctrine has to start somewhere. Even this one.Want to boost your repeat business, get tons of free referrals, acquire bunches of new customers and get lots of positive buzz for free? There’s a pretty simple way to do it that doesn’t have to cost you a whole lot. Can you guess what ...

The problem with assumptions is that they always come with blind spots.The friendlier and human a company is, the more potential for success it will have. This goes back to the theory that the company with the least amount of assholes wins. I think it goes without saying that unfrie ...

What if 2014 were your last year, your last chance at leaving your mark or doing something great or crossing out every item on your bucket list?This has nothing to do with the Mayan calendar or the financial crisis, mind you. It’s just a simple what if question.What if you went another year with ...

Three completely unrelated things came together this past week that individually weren’t all that fascinating but together formed a something I think needs to be given form to.1. Fear. I was a guest panelist at Greenville’s Switching: Leaving Freelance for the Corporate ladder and ...

Part 2: Fear, career potholes and the weight of social shame.“I’m afraid to tell people that I am closing my business because I’m afraid of what they’ll think,” was one admission from a panelist.“My identity was so tied to my job/title that now that I am on my own, I’m not sure ...

LTV infographic by Kiss Metrics“People pay you. Not pageviews.” That pretty much says it all. (image source.)This is as badass as it is self-explanatory. For those of you who don’t know how to estimate customer lifetime value (LTV, or CLTV), this infographic should be a pretty handy little too ...