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“Although he is a cold-blooded murderer, he is still terrified knowing his final day has arrived.”

Liu Yuejin, head of China’s anti-drug unit, told CCTV: “Naw Kham is apparently a Buddhist. But his life has been dedicated to shooting, crime and murder. He is, by nature, a brutal killer with no regard for life.”

The coverage also featured a chilling face-to-face interview with the death-row drug lord, apparently recorded on February 27.

“I haven’t been able to sleep for two days. I have been thinking too much. I miss my mum,” Naw Kham said. “I don't want my children to be like me. I want them to study and work properly. I am afraid of death. I want to live. I don't want to die. I have children. I am afraid.”

Naw Kham was one of southeast Asia’s most notorious drug lords - an elusive gangster who was compared to Osama bin Laden and who allegedly commanded an armed militia of some 100 men in the Golden Triangle region between Burma, Thailand and Laos.

He became a household name in China after being blamed for the slaughter of 13 Chinese sailors during an ambush on the Mekong River in October 2011.

The incident triggered a massive international manhunt with Chinese security forces at one point considering deploying a drone to eliminate Mr Naw. In the end, they opted to take him alive.

“Some analysts had even said the hunt for Naw Kham could be as difficult as the hunt for bin Laden,” the Global Times reported this week.

Following a painstaking investigation, Naw was finally caught in Laos on April 25 last year and extradited to China.

In September, he and three accomplices – named as Hsang Kham, Yi Lai and Zha Xika – were convicted of the massacre. They were later sentenced to death.

The decision to broadcast some of the convicted traffickers’ final moments sparked controversy online. Liu Xiaoyuan, a Chinese lawyer, said “parading” the prisoners on live television was both an “ethical and legal violation.”

But state media insisted the prisoners’ rights had been “fully respected”. “The men's personal belongings will be transferred to their family members,” reported the Global Times.