Everything about

Programmatic Direct

Last week at the BrightRoll Video Summit during Advertising Week, I heard Ben Jankowski (Group Head of Global Media at MasterCard) say, "If you've figured out programmatic, you're either a genius or...

The chief finding from a Winterberry Group/IAB report on programmatic has been the subject of many conversations at AdMonsters lately: 99% of global publishers have some kind of programmatic offering...

Maybe it’s because I’ve been watching too much “Downton Abbey,” but I can’t shake the idea that if programmatic direct was a debutante, 2013 was the year it came out.While the concept had been around...

“The truth is, digital media is overpriced.”I believe I flinched a bit as the agency executive made that blunt statement. We were chatting in the wake of a heated conference session about viewability...

In Part I of this series, we examined how programmatic premium is less a revolution than a set of tools pushing the notion of programmatic trading beyond the confines of RTB. However, this process is...

Real-time bidding is programmatic trading, but programmatic trading is not simply RTB. That statement is not a riddle, though in the ever mind-warping universe of digital advertising technology, it’s...