When to ignore customer feedback

Ignoring customer feedback sounds like a violation of all we hold dear here at ShareFile, but Jesse Lipson explains why it’s sometimes necessary — and in the best interest of the customer — in his post on Forbes.com today.

“If always listening to customer feedback was foolproof,” he writes, “running a successful business would be a piece of cake. But it’s not. ”

Read the full post on Forbes.com to hear Jesse’s tips for knowing when to ignore what you’re hearing, gathering more useful and credible feedback from your customers, and taking action to make useful improvements to address customer pain points.

About the Author

Melinda Vaughn is the senior manager of content at Citrix, where she leads the content team in writing for a wide variety of marketing initiatives and helps develop and build the all of the Citrix brands, including ShareFile. She worked in higher education communications for 15 years before joining Citrix.