A website CMS (Content Management System) is an easier way that allows anyone in your business to update key areas of your website.

While CMS’ are great it’s important to ensure they are set up to allow the maximum yield, especially if you’re looking at growing your online presence.

Today we look at the 4 main areas a CMS should possess and delve in deep with each of those areas to show why each area is important with your overall online presence.

http://www.onlinespecialists.com.au/wp-content/uploads/2014/11/OM15YouTube251114Thumb-optimized.jpg400640adminhttp://www.onlinespecialists.com.au/wp-content/uploads/2014/10/Online-Specialists-Logo-and-Ph-Number.pngadmin2014-11-25 08:12:002014-11-25 08:12:28Critical Elements Every CMS Should Have

Taking the plunge to outsource your online marketing can be daunting. It is normally up to the agency to present the options and the strategies to get the best Return On Investment.

In this conversation we discuss the difference between clients that pay you the money at the end of each month expecting to ‘get the results’ Vs clients that work hand in hand with their agency to leverage their efforts.

You’ll learn 4 benefits in working closely together and ‘How To’ get the maximum bang for your buck.

http://www.onlinespecialists.com.au/wp-content/uploads/2014/11/OM14YouTube111114Thumb-optimized.jpg400640adminhttp://www.onlinespecialists.com.au/wp-content/uploads/2014/10/Online-Specialists-Logo-and-Ph-Number.pngadmin2014-11-11 04:48:362014-11-11 04:49:07How Much Involvement Should I Have With My Marketing Agency

Upgrading your website should be a pleasant experience especially when you’re giving your business brand a fresh ‘new’ feel.

Whilst it’s important to upgrade your website to stay up to date with the latest technologies, it’s also important to ensure you keep and maintain any and all of your existing SEO if you would like to keep all of your hard earned authority.

In today’s post we talk about the specific steps to consider when you’re re-creating your site to ensure you hold onto your existing SEO and what to do if you’ve disappeared once your site has gone live.

http://www.onlinespecialists.com.au/wp-content/uploads/2014/11/OM13YouTube041114Thumb-optimized.jpg400640adminhttp://www.onlinespecialists.com.au/wp-content/uploads/2014/10/Online-Specialists-Logo-and-Ph-Number.pngadmin2014-11-04 08:07:292014-11-04 08:52:52How To Keep All Of Your SEO When Redesigning Your Website

If your website is penalised it can be a big problem for the website owner especially if they rely solely on the search engines for traffic. As time has passed, Google have become more transparent on ‘how to’ identify a penalty and many SEO’ers have developed processes to follow to reverse those penalties.

In today’s session we discuss the different types of penalties, how to identify if you’ve been affected and the steps to reversing a penalty.

Understanding what your customer wants for many business is an unattainable dream as ‘no-one’ can ever truly understand what they want.

In reality there are more tools today you can use than ever before and where it used to cost a fortune to understand nowadays if you understand how to ask combined with the right tools, you can gain better insights than ever before and get those same customers to come back and buy from you.

In today’s conversation we discuss the top 5 ways to understand your customers wants and how you can apply every strategy in any business.

Have you ever created a landing page for your business and the result was no where near where you expected? The reality is a good landing page comes as a result of lining up a number of critical components which would be best described as putting all of the pieces of a puzzle in the right place.

We talk about the importance of landing page (especially if you’re using paid advertising), and demonstrate live examples of landing pages that WORK and the Why’s.

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http://www.onlinespecialists.com.au/wp-content/uploads/2014/10/OM10YouTube071014Thumb-optimized.jpg400640adminhttp://www.onlinespecialists.com.au/wp-content/uploads/2014/10/Online-Specialists-Logo-and-Ph-Number.pngadmin2014-10-14 02:12:532014-10-14 02:14:30The Purpose Of A Landing Page And The Key Elements Of Landing Pages

SEO and Paid Advertising are both in the top 5 methods used by local businesses when marketing online. We are often asked which of these 2 methods would suit best in their business and have recorded a conversation where we discuss which one would work best in your business.

We also discuss the idea of an overall marketing plan and how that would look for your business.

What’s Content? Pictures, Text, Video??? While these are all types of content they really don’t layout the exact formula you should use to convert your visitors to customers.

In this session we outline the 5 different types of content and how you should strategically use each type to create funnels that lead your visitors along a path to conversion.

http://www.onlinespecialists.com.au/wp-content/uploads/2014/09/OM8YouTube230914Thumb-optimized.jpg400640adminhttp://www.onlinespecialists.com.au/wp-content/uploads/2014/10/Online-Specialists-Logo-and-Ph-Number.pngadmin2014-09-23 02:52:202014-09-23 02:52:555 different types of content every website MUST HAVE

Email Marketing is one of the MOST PROFITABLE methods for online marketing, yet is one of the most under used strategies for small to medium businesses.

In today’s strategy session we cover the top 7 tips to grow your business through email marketing and show you the secrets of the BIG GUYS and how they succeed, even if you’re on a small budget.

http://www.onlinespecialists.com.au/wp-content/uploads/2014/09/OM6YouTubeVid090914Thumb-optimized.jpg400640adminhttp://www.onlinespecialists.com.au/wp-content/uploads/2014/10/Online-Specialists-Logo-and-Ph-Number.pngadmin2014-09-09 01:35:502014-09-09 01:36:04Email Marketing Tips For Small To Medium Business