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“Bailey helps to really define and distill the DNA of the brand. You start there and that creates a domino effect of other opportunities, to activate the brand, communicate the brand, accelerate the brand and the business.”

President & CEO, GS1 US and former President, Aramark Healthcare

What we do

By combining strategic and creative thinking into everything we do, Bailey helps to develop the right solution to build your brand and your business

We understand & distill the marketplace

Quantitative research

Qualitative research

Competitive & market analysis

We develop brand strategy

Positioning

Architecture

Naming

Purpose & values development

Ideation

We plan & manage brands

Marketing planning

Brand & product launch support

Internal communications

Analyzing & measuring success

We create & design brands

Identity & visual systems

Communications

Packaging

Digital & web

Case studies

View examples of how we partner with clients of all industries and sizes and tailor our mix of services to establish brand connections that achieve our clients’ unique goals