Acer takes on initiative with Egyptian government

PC and notebook vendor Acer has stated bold ambitions to gain a leading share of the PC market in Egypt by capitalising on a new government scheme. Acer is one of 10 vendors which plans to work alongside the government in an effort to satisfy demand driven by this initiative.

PC and notebook vendor Acer has stated bold ambitions to gain a leading share of the PC market in Egypt by capitalising on a new government scheme. Acer is one of 10 vendors which plans to work alongside the government in an effort to satisfy demand driven by this initiative. The new scheme was announced at this week’s Cairo ICT conference in a bid to make notebooks and PCs affordable to the entire Egyptian population. Full details of the project are yet to be announced. Seven of the vendors approved by the government for this initiative are local Egyptian companies while the other three, including Acer, are international vendors. These international vendors will be tasked with satisfying 60% of the notebook demand surge that this scheme is expected to incite amongst the Egyptian population. Shashank Sharma, country manager for Egypt, KSA and East Africa, said: “We are exceptionally pleased to note that after the rigorous assessment set to all the tenders, Acer has received the highest rating from the Egyptian Government within both the notebook and desktop categories.” Sharma added that Egypt’s vast population makes it an attractive market for the vendor. “We are pleased to announce Acer’s commitment to the country’s IT growth and to be part of what we believe will prove to be a significant, socially beneficial initiative for the population of the country,” he added.