We’re about to get a real feel for how fast virtual reality will catch on. Samsung and Facebook’s Oculus VR division are dropping the Gear VR headset for $99.99. Cnet.com notes that it basically lets you strap a samsung smartphone to your head. It debuts with a Netflix app, and over 100 other apps and games, to offer what Oculus is calling ‘bottomless content.’ Apps on the special app store will go for $1.99 to $9.99.

In a more specialized…and maybe long term use of virtual realty…Volvo has partnered with Microsoft on a HoloLens based virtual car shopping experience. Geekwire.com reports they are testing out sitting in your living room, office, or wherever, strapping on the VR headset, and checking out and configuring car models. One touch in midair, and you change the color…another the interior, and so on. You can rotate the model on the table in front of you, then gesture and poof….it’s full size, and sitting on a rotating platform across the room. Volvo expects to have the HoloLens based system available to customers next year.