Form Design: "Creative Balance": 100% Design 2013 campaign

Advertising Agency: Form, London, UK
Agency website: http://www.form.uk.com/
Creative Director: Paula Benson
Design: Paula Benson/Joe Wassell Smith
Photographer: Sara Morris
Additional credits: Stylist: Sandy Suffield
Published: February 2013
Short rationale (optional): The theme for this year’s 100% Design, Creative Balance, reflects the dynamic equilibrium that strikes the perfect cord and defines excellent design. Interpreted for the show as the discovery of that point of playful perfection: the brink of the tipping point, the moment of full potential, where everything is just on the verge of a spiral of chaos, the 100% Design show creative has been devised by specialist communication and exhibition design agencies, Form Design and Thomas Matthews.

Manic Design: Manor Studios identity

Credits
Project: Manor Studio
Project title(s): Manor Studio

Advertising Agency: Manic Design, Singapore
Agency website: http://wearemanic.com/
Creative Director: Karen Huang
Designer: Benjamin Koh
Photographer: nd Photography
Published: January 2013
Short rationale (optional): Identity work for a new company that provides architectural and spatial design for both commercial and residential clients. Sister company Manor Properties specialises in property development and investment. To accommodate their dual identity requirements, we devised a restrained set of wordmarks that are subtly accented by the mathematical symbol for exponentiation. The adoption of a grid device in the stationery, with which one can come up with variations of geometric shapes, completes Manor's identity system.

Advertising Agency: Pentagram, London, New York, San Francisco, Berlin and Austin
Agency website: http://www.pentagram.com/work/#/all/all/newest/
Creative Director: Angus Hyland
Designer: Zara Moore
Short rationale (optional): Smelly cheese, croissants, and the Eiffel Tower for the French version; salami, Vespas and leaning towers for the Italian. Angus Hyland and his team turned to cultural cliches for the covers of Penguin’s republished 1968 edition phrasebooks.Traditionally, phrasebooks have been treated as a technical and dry resource, but Hyland created a playful design by repeating a series of stereotypical images from each country. The iconic penguin was seconded to project each title via a speech bubble.

Dinosaur: "Office Adventures" WorldPay campaign

Credits
Client: WorldPay
Title: Office Adventurers

Agency: Dinosaur
Website: www.dinosaur.co.uk
Creative Director: Dan Pitchford/Linsey Hales
Art Director: Dan Pitchford
Copywriter: Jane Rajeck
Illustrator: Young
Published: January 2013
Short rationale (optional): When you're a leading financial technology company that's launching a new kind of business, you need to recruit a certain type of person to help shape the journey. That’s why we created these three characters for WorldPay, part of a high impact, integrated recruitment and launch campaign for their brand-new Manchester operation. Borrowing from the animal kingdom, this sector-atypical campaign uses the Bear, the Cheetah and the Eagle, reflecting their qualities – bravery, pace, vision - to lay down the challenge to prospective candidates, conveying the WorldPay story in an unexpected yet relevant, fun and attention grabbing way.

Advertising Agency: McCann London, London, UK
Agency website: www.mccannlondon.com
Creative Director: Rob Doubal & Lolly Thomson
Art Director: Michael Thomason, Zoe Sys Vogelius
Copywriter: Chloe Grindle, Thomas Ilum
Photographer: Marcus Palmqvist
Additional credits: Director: Tarsem
Producer: Tommy Turtle
Music Title & Artist: ‘Sound and Vision’ David Bowie. Remixed by Sonjay Prabhakar
Published: February 2013
Short rationale (optional): The new TV ad is a reminder of the role Sony’s innovative technology has played in all our lives. Sony technology has been the means by which we have experienced, captured and enjoyed many memorable moments in modern times.

Dog Digital: T in the Park: 20th anniversary website

Credits
Advertised brand: T in the Park
Advert title(s): T in the Park: 20th anniversary site
Headline and copy text (in English): T20: experience the 20th year of T in the Park

Advertising Agency: Dog Digital, Glasgow, UK
Agency website: http://www.dogdigital.com
Creative Director: Alex Wilson
Art Director: Mark Elder
Photographer: Client
Additional credits: Development Manager: Colin McMillan
Web Developer: Colin Anderson
Front End Developer: Robert Lawson
Head of Marketing: Stephanie Lindsay
QA Analyst: Darren McMillan
Published: February, 2013
Short rationale (optional): To celebrate the 20th year of T in the Park, we undertook a full website revamp to allow fans to share in the history as well as the future of the iconic festival. One of the key aims with the site redevelopment was to increase social sharing opportunities and social media integration. A key feature for the anniversary is The Vault, which lets T-goers from the last 20 years contribute to an event timeline by uploading personal experiences of T in the Park via stories, images and videos.

pi global: Ballerina Biscuits packaging design

Myke Hamiltion: #NaughtyToBeNoticed recruitment appeal

Credits
Advertised brand: Myke Hamilton
Advert title(s): #NaughtyToBeNoticed
Headline and copy text (in English): Finding a new job is hard. Sometimes, you have to be #Naughty to be noticed.

Advertising Agency: Myke Hamilton, Manchester, England
Creative Director: Myke Hamilton
Illustrator: Myke Hamilton
Published: February 2013.
Short rationale (optional): A set of seven postcards to form an original CV campaign to help find Myke Hamilton a job in the media industry.

CP+B: Paddy Power "2nd Job for Subs" OOH campaign

Credits
Advertised brand: Paddy Power
Advert title(s): #2ndjobsforsubs
Headline and copy text (in English): Five separate creative executions for five different Premiership players all placed at relevant football club advertising sites:
1. Jose Bosingwa at Queens Park Rangers FC
Headline – Bosingwa
Copy – As you’re too good to sit on the bench… Grab yourself a vest, we need a few more stewards. #2ndjobsforsubs
2. Fernando Torres at Chelsea FC
Headline – Fernando
Copy – We’ve got an onion bag you can actually find. It’s in the burger van mate. Can your hair net on. #2ndjobsforsubs
3. Andrei Arshavin at Arsenal FC
Headline – Andrei
Copy – We’ve got somewhere you can really put a shift in… Block D toilets. What’s Russian for plunger? #2ndjobsforsubs
4. Darren Bent at Aston Villa FC
Headline – Benty Boy
Copy – On the subject of price tags… Help us out in the club shop and stick some on these. #2ndjobsforsubs
5. Peter Odemwingie at West Bromwich Albion FC
Headline – Odemwhingey
Copy – You like a trip down to London, fancy driving the supporters’ bus for the next 18 months? #2ndjobsforsubs

W+K: Lactofree "Say Yes to Breakfast" OHH London commuter campaign

Advertising Agency: W+K, London, UK
Agency website: http://www.wk.com/
Creative Director: Hollie Newton
Designer: Chris Welsby
Account Director: Laura McGauran
Project Manager: David Anthoney
Published: February 2013
Short rationale (optional): A visual approach to target busy morning commuters in London, to encourage them to be able to enjoy more dairy and to ‘Say Yes to Breakfast’. OOH campaign that will run in conjunction with the second airing of their ‘Hedgehog’ TV spot that first aired in February 2012. Comprising of digital escalator panels in London Underground (LU) stations (on a 10” loop) showcasing a variety of colourful breakfast executions featuring the product range. It will also feature on LCD panels in LU stations.

Hunt & Co.: Solunite AG identity

Credits
Advertised brand: Solunite AG

Advertising Agency: Hunt&Co., Melbourne
Agency website: http://www.huntand.co/
Short rationale (optional): The brief required the packaging to incorporate all aspects of the printed collateral including documents, with compliments slips and business cards, as the samples are often shipped directly to the customer without the opportunity for personal representation. Working within several production constraints the solution features a forme cut lid with twelve strategic semi circles that enable all aspects of printed collateral to be ‘clipped in’ and become the labelling system themselves.

Advertising Agency: Name, City, Country: Unit 9
Agency website: http://www.unit9.com/
Creative Partner: Piero Frescobaldi
Art Director: Fredrick Aven
Illustrator: Robert Cheetham, Dan Evans
Published: February 2013
Short rationale (optional): Visitors to findyourwaytooz.com can navigate through a Kansas circus, inhabited by the wizard, to the land of Oz where they will be swept up by a major storm. The experience is aimed at uniting traditional filmmaking effects and 3D with HTML5 web technologies including WebGL. People can also compose tunes on the music box and link up their webcams to take photos of themselves in the photo booth.

AMV BBDO: GALAXY Audrey Hepburn TV ad

Credits
Brand: GALAXY
Title(s): Audrey Hepburn
Headline and copy text (in English): Why have cotton when you can have silk?

Advertising Agency: AMV BBDO, London, UK
Agency website: http://amvbbdo.com
Director: Daniel Kleinman
Production Co: Rattling Stick
Post Production: Framestore
Published: February 2013
Short rationale (optional): Hepburn is brought back to life as the new ‘Galaxy Girl’ using cutting edge CGI technology to create never-before-seen footage of Audrey in a GALAXY advert. It tells the simple, elegant story of our film star protagonist, Audrey Hepburn, seeking a place to enjoy her GALAXY chocolate; a move akin to one from cotton to silk.

22 Group: Key brand refresh and website redesign

Credits
Brand: Key Youth Charity

Advertising Agency: 22, Manchester, UK
Agency website: http://www.22manchester.co.uk
Creative Director: Robin Arnold
Copywriter: Ursula Patten
Published: February 2013
Short rationale (optional): Youth charity Key has commissioned Manchester-based branding, digital and marketing agency 22 to reinvigorate and refresh the look and feel of the brand. The new modern and engaging logo includes subtle references to the shape of a ‘Key’, a bright colour pallet, angular typography and photos of service users has now been employed across all brand collateral, including the charity’s website.

Anagrama: Guy Bauer identity

Credits
Advertised brand: Guy Bauer

Advertising Agency: Anagrama, Mexico
Agency website: http://anagrama.com/home
Short rationale (optional): Chicago-based video production company Guy Bauer’s new visual identity is based around a quill logo-mark – conveying their story-telling philosophy – a stationary solution that references film and a deep green color palette designed to convey depth and reliability.

HROC: etc Magazine. Issue 3: Lost

Andy Pitts

Chris Marshall

Martha McGarry

Jim Duncan

Juliet Hazard

Laura Rowson

Credits
Brand: etc Magazine

Advertising Agency: HROC, Birmingham, UK
Agency website: http://www.hroc.co.uk/
Senior Designer: Chris Marshall
Designers: Andy Pitts, Jim Duncan, Juliet Hazard, Laura Rowson, Martha McGarry
Published: February 2013
Short rationale (optional): Designers at Birmingham based HROC Design are continuing to develop the magazine based etc project. This self-initiated platform allows the designers at HROC to grow and evolve outside of the commercial arena with a focus on personal responses to a given theme for each edition. The latest instalment is created around the theme of ‘lost’ and the designers all have very different takes on this – ranging from hair loss and heart-ache to the destruction of the Twin Towers in the world Trade Centre attacks.