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Shaping Up

Email Marketing for Fitness & Health

Introduction

The information in this white paper, Fitness: Shaping Up Your Business with Email Marketing, compiles information and statistics about state of the art practices in email marketing for the benefit of online fitness communications marketers. The data compiled within this paper will help individual brands boost their promotional efforts in the following ways:

Obtaining perspective on how to chart and execute email and social media campaigns that will draw new individuals while fortifying the commitment and reducing turnover of present ones

Understanding the complexities of email marketing legislation for the fitness industry sector

Determining and interpreting key figures and gaining insight into approaches employed by other fitness brand marketers

Brand marketers of fitness businesses around the US and Canada were asked to contribute business data to this study. The information was gathered from all levels of the fitness sector. The information collected by this analysis can be seen in the Fitness Email Marketing Survey section.

The leading objective of this guide is to provide topics all fitness business owners should be asking themselves about the current and future conditions of their online marketing campaign presence.