The worst is behind us, but we need to work to make the future happen.

This was the key message behind "A Time of Confidence", HSBC’s breakfast forum on business confidence. Held at the Mandarin Oriental Hotel last November 9, the event drew 75 HSBC Business customers for a talk on what the future holds for the country, and what it takes to succeed in a shrinking world.

Mr. Tony Cripps, President and CEO of HSBC Philippines, opened the forum by noting optimistically that "60% of the market come from the developing markets", including the Philippines. And while domestic growth has been the highest since 1988, the international market holds much more opportunities for expansion. In this light, Mr. Cripps reinforced how HSBC’s global network and 135 years of experience in the Philippines can help businesses tap the global landscape.

Renowned consultant Peter Wallace reiterated the notion that inter-Asian trade is increasing and how a more transparent government bodes well for future growth. He also enjoined Philippine businessmen to play to the strengths of the labor force, among them creativity and service, while leveraging on the rich resource base of the country.

International furniture designed Ken Cobonpue then discussed how he moved beyond the traditional business model of the furniture industry, branding his creations, establishing his own distribution network and targeting a broader international market while maintaining the distinct Philippine feel to his crafts. He also touched on how the global landscape is changing, where traditional markets like the US and Southern Europe have been softening in favor of emerging countries such as Brazil.

Mr. Manny Narciso, SVP and Head of HSBC Business, while highlighting that the US and China remain to be the top international business destinations, discusses the appeal of non-traditional countries like Vietnam. This is very critical to the Philippines, where there are products like snacks that can appeal to related Asian countries.

Mr. Junie Veloso, SVP and Head of Corporate Banking, summarized the optimism and vision for the future in his closing remarks, reiterating how HSBC is uniquely positioned to help our customers succeed both locally and internationally.