Retailers advised to choose quality turkeys

Customers have 12 months to decide who they are going to buy their turkey from, so give them a good experience, a leading producer has said.

Kelly Turkeys managing director Paul Kelly, said it was vital to ensure customers get the best experience, so they will come back the following year.

According to Kelly, retailers need to go for quality turkeys and recognise the return it will bring them in cash and customer satisfaction.

“Gross profit is the measure of price points for most retail butchers – and quite rightly so,” he said. “However, to enable you to supply your customer with a higher quality turkey, then maybe margin per turkey vs margin per kg should be the way to decide which turkey to offer your customers?

“A 30% gross profit on a KellyBronze will give the same cash margin per turkey as a 40% gross profit on standard turkeys — and your customer will get a far superior product.”