Knowledge Base Articles

Christmas is one of the best holidays to maximize your
advertising needs. The season of giving will not only make you more
generous when it comes to giving promotional goods but it will also make
your recipients more grateful in receiving your gifts.
However,
it can also be a tough time for any advertiser. With the piles of gifts
that a customer receives not only from other companies but also from
family and friends, it would be hard for them to determine which one
came from you. The trick here is making yours more noticeable than the
rest. Here are some tips:
1. Keep it colourful. Make your package
stand out. A lot of packages over the Christmas holidays are usually
wrapped in red and green wrapping. So choose other colours such as
bright blue, hot pink and even silvery white. Anything that will look
different from the rest. If you can catch your customers attention with
your gifts wrapping, you are halfway there.
2. Keep it

When you buy a newspaper ad, you pay several hundreds of dollars
and you are able to market yourself to a few hundred people.
Essentially, you are paying one dollar for each customer. When you
advertise on television, you pay thousands and reach a few thousand. In
this regard, you are paying about two dollars for each customer that
comes in your store. This means if you pay $4,000, you should get about
2,000 customers after the television ad. However, why spend this much
and get only a few results when you have something like promotional gift
marketing.
When you use promotional gift marketing with something
like water bottles, you are marketing your company to a lot of people
for a very small amount of money. For example, if you spend two dollars
on every bottle, and each bottle brings in four customers, you are
paying $.50 per customer, and that is much better return on investment
than through television and newspaper advertising. How can some

Brand promotion is vital for any business to grow. Branding is one of the most vital concepts in current marketing and advertising world. According to the marketing honchos, branding is far more likely to be manufactured than it is to grow naturally. This means you have to look for ways to increase brand visibility and brand recognition. When it comes to branding, it can be boosted by promotional items by using two main aspects. Those are 'brand image' and 'brand recognition'. A successful and attractive promotional item will serve both of those aspects equally well.
While you are choosing your promotional items for any purpose such as trade shows, conferences, conventions, exhibitions, marketing giveaways, 'thank you gifts', or employee incentives, make sure that they are well designed. Promotional items should be in tune with your company's image, activities, and plans, so that your business gets a relevant boost. In other words, if your gifted promotional items don't fit th

There are pros and cons for every business. Drop shipping also
has a negative side to it. But it has more positive factors than
negative ones.
Here are some of the reasons why you should start drop shipping:
o Minimal Cash Investments
You
do not loads of cash to start your own drop shipping. Of course, you
will spend some but only very minimal investments. You have to pay
domains, promotional methods, and other selling software.
o No Need for Inventory
In
drop shipping you do need to buy in bulk. So, there is no need for
storage area or inventories. You will have more time to concentrate on
how to promote your product and increase your sales.
o You can Sell Anything
It
is true, that in drop shipping you can sell various products in your
website. You will be able to sell any product that is currently in
demand right now. It could be the latest perfume, the hottest selling
book, the newest video

What are promotional items? Promotional items such as logo pens, t-shirts, key rings, handicrafts and calendars serve as perfect business gifting solutions. A brilliant way to advertise your product or brand would be to gift a promotional pen or any other such item with your company's logo on it to all your employees, clients and business visitors.
Distribution of promotional logo pens and other such presents help to popularize your brand and create goodwill. Such activities aid your business publicity campaign in a very cost-effective manner.
Ways in which promotional pens leverage your brand image
Gifts are a way of expressing that you care. Similarly, a business house or an organization can generate a feeling of belonging and goodwill amongst employees and business prospects by distributing promotional logo pens. or other such corporate gifts. Personalized, engraved or stamped, these logo pens or corporate gift items increase the visibility of your