Tim Cook dissatisfied with the Current Inclusivity Rate at Apple

/* Story Top Left 2010 300x250, created 7/15/10 */
google_ad_slot = "8340327155";

The CEO of Apple Incorporated is dissatisfied with the current inclusivity rate of his company. He wants more Black Americans and females among the top staff of Steve Jobs’ brainchild organization.

The Diversity Report came out at Apple recently and it was similar in its content as that of Google or Yahoo. But the otherwise timid and reticent, Tim Cook was not happy with the results.

"Our definition of diversity goes far beyond the traditional categories of race, gender, and ethnicity. It includes personal qualities that usually go unmeasured, like sexual orientation, veteran status, and disabilities," wrote Tim Cook on the diversity report website.

"Who we are, where we come from, and what we’ve experienced influence the way we perceive issues and solve problems. We believe in celebrating that diversity and investing in it."

"Apple is committed to transparency, which is why we are publishing statistics about the race and gender makeup of our company," Cook added. However, he appeared to show a high degree of dissatisfaction with the breakup statistics of Apple’s employees.

Apple has among its staff and administration: 55% Whites, 15% Asians, 11% Hispanics and 7% Black Americans. As for the “gender fender bender” it amounts to: 70% males and 30% females.

Apple has almost a 100,000 employees and they have among them every hue and shade of individuals from Africans to Vietnamese and Indians. And Apple prides itself on being an affirmative action firm which even goes the extra mile and roots for gays and lesbians.

"As CEO, I’m not satisfied with the numbers on this page," said Tim Cook. "They’re not new to us, and we’ve been working hard for quite some time to improve them. We are making progress, and we’re committed to being as innovative in advancing diversity as we are in developing our products."

It’s a fact that it takes different strokes to make the world. The diversity of individuals at Apple is the reason behind its creativity and innovative edge. All sorts of people make their contribution to Apple’s talented pool.

Every one of them empties his or her bucketful into the tributary that then becomes an ever-expanding river. The facts that Tim Cook decided not to take for granted were the ones that we have been seeing for a long time.

With Black Americans and women being under-represented, Tim wants more skillful ladies and gifted Black Americans among the top tiers in his organization. The conglomerate thrives on the chaos of differences. In diversity after all lies strength.

Tim mentioned that even handicapped individuals were welcome at Apple Incorporated. Tim Cook furthermore said, "When we think of the diversity of our team, we think of the values and ideas they bring with them as individuals.

"Ideas drive the innovation that makes Apple unique, and they deliver the level of excellence our customers have come to expect. Beyond the work we do creating innovative tools for our customers, improving education is one of the best ways in which Apple can have a meaningful impact on society.

"We recently pledged $100 million to President Obama’s ConnectED initiative to bring cutting-edge technologies to economically disadvantaged schools. Eighty percent of the student population in the schools we will equip and support are from groups currently underrepresented in our industry.

"Apple is also a sponsor of the Human Rights Campaign, the country’s largest LGBT rights organization, as well as the National Center for Women & Information Technology, which is encouraging young women to get involved in technology and the sciences. The work we do with these groups is meaningful and inspiring. We know we can do more, and we will."

The diversification did not stop at the classical divisive factors of race, gender or age. Justice delayed is justice denied. And so the efforts should be made to bridge the gap between men and women as well as the myriad races at Apple.

"Together, we are committed to diversity within our company and the advancement of equality and human rights everywhere," Cook said in the end. Tim Cook expressed his commitment to this good change and he looked forward to a world where greater egalitarianism held full sway.