A LOT OF CITIES ACROSS THE COUNTRY ARE WATCHING THIS CLOSELY. GOVERNOR BROWN HAS ASKED CITIES TO CUT WATER USAGE BY 20%. THE SACRAMENTO ZOO IS TRYING TO DO IS HARD TO GET PEOPLE TO CONSERVE. LET'S EXPLAIN WHAT THEY ARE DOING. YOU HAVE PROBABLY HEARD OF ON DEMAND TV. THIS STORY IS ABOUT ON-DEMAND WATER. THE ZOO IS SINGLED OUT FROM THE ZOOS IN THE STATE IS NOW SERVING AS AN EXAMPLE OF CONSERVING WATER. IT IS TAKING PART IN A NEW PUBLIC SERVICE CAMPAIGN TO GET THAT MESSAGE OUT. STARTING TODAY, THE ZOO WILL BE FEATURED IN NEW VIDEOS HIGHLIGHTING THE IMPORTANCE OF CONSERVING WATER. BEYOND THE USUAL DRIP IRRIGATION AND WATER RECIRCULATION, I LEARNED THE OTHER THING THE ZOO IS DOING IS CALLED SOMETHING CALLED ON-DEMAND WATER. SOME OF THINGS WE HAVE DONE OVER THE YEARS IS SWITCH FROM CONCRETE AUTUMNS TO MORE DIRT SO WE CAN RAKE INSTEAD OF POSING DOWN EXHIBITS. MANY OF THE ANIMALS HAVE EITHER'S A GETS OR TRIGGERS SO IT'S ON-DEMAND WATER INSTEAD OF HAVING OPEN WATER. WE ALSO HAVE A LOT OF RECIRCULATING WATER. THAT'S SO THE WATER DOES NOT HAVE TO BE CHANGED AS OFTEN. THE CALIFORNIA OFFICE OF EMERGENCY SERVICES APPROACH THE ZOO FOR THIS CAMPAIGN AND THEY WILL HOST AN EVENT THIS MORNING AT THE ZOO. WE WILL TRY TO BE THERE LIVE FROM 7-9 ON MY58. THE GOAL IS TO SHOW HOW AN ORGANIZATION LIKE THE ZOO WAS BEING PROACTIVE TO CONSERVE WATER EVEN WHILE MEETING THE