Orion, which launched back in July, is designed to help administrators manage campus events, promote course offerings, and track communications with prospective students. It's also designed for inter-departmental collaboration on marketing programs.

The nine institutions that have adopted Orion since July include American Public University; California State University, Sacramento; Garrett College; New England College; Northeastern University; Northwestern University; University of New England; University of Maryland School of Engineering; and University of Pennsylvania.

“Orion empowers our team to seamlessly manage all relationship marketing and communications interactions with our constituents in a single place. With its fast deployment, ease of use, and affordable pricing structure, Orion provides compelling value to any individual and team to take control of their CRM needs.” said Diane Raymond, director of admission for New England College.

David Nagel is editorial director of 1105 Media's Education Technology Group and editor-in-chief of THE Journal and STEAM Universe. A 25-year publishing veteran, Nagel has led or contributed to dozens of technology, art and business publications.