Dinah, ClinkShrink, & Roy produce Shrink Rap: a blog by Psychiatrists for Psychiatrists, interested bystanders are also welcome. A place to talk; no one has to listen.

Tuesday, December 12, 2006

Healthcare Blogger Survey Says. . .

The Medical Blog Network took a survey in the past few months on the "healthcare blogosphere", asking bloggers why they do that thing that they do. The results are available as a pdf. (Note that the surveyor, Envision Solutions, cautions that the results are not scientific (wasn't randomized) and should not be generalized all healthcare bloggers.)

about 200 healthcare bloggers (>30% of posts are health-related) participated

3/4 were from US

about evenly split by gender

21% were physicians, 7% patients, 5% nurses

majority are age 30-50

Some notable figures:

39% blog anonymously

about half spend 1-2 hours/day on it

one-fourth accept advertising, while half are willing to do so

the group was split on how ads may affect perceived credibility, though most feel the credibility of the particular blogger outweighs any potential negative impact from ads