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ASO (App Store Optimization) is often perceived of as an art, rather than a science. Especially given the need to constantly fickle and A/B test your app’s marketing assets. But is it really worth spending the time? Well, one app owner claimed they got 6 million downloads from only focusing on ASO. The article entitled… Read more »

From BlackBerry’s newsletter Increasing App Discoverability within BlackBerry World If you plan on increasing discoverablilty of your application choosing an application name is very important. Not because of your app but because of everyone else’s. For instance, a search for calculator displays almost 5,000 results! The app name must stand out to grab a… Read more »

From Samsung Dear Seller This is the Samsung Apps Seller Office. Thank you for your continued support of the Samsung Apps Seller Office.The changes detailed below will be introduced as part of our ongoing commitment to service improvement. Effective from – April 03, 2014 (THU) Major changes Added Feature for Registering Screenshots for Each Language… Read more »

By Satya Shetty This post is bare bones App Store Optimization (ASO) for beginners. I explain to a newbee App developer what ASO means and which app parameters to optimize. A developer’s mindset is typically something like this: “Develop an awesome app and put it in the app store. Users will love my app and… Read more »

For both iOS and Android developers today, getting your app discovered is often a bigger challenge than creating the application. With so much competition in the app stores and very limited time to make an impression on potential downloaders, doing everything possible to standout on the app store “shelves” is a perquisite for success. Given… Read more »

From Amazon App Store: As part of our ongoing effort to help our developers reach new customers, you can now submit your apps for distribution later this year in Japan. In addition, we are only a few weeks away from launching the Kindle Fire family of tablets in the United Kingdom, France, Germany, Italy, and… Read more »