Senior Designer Alyson McCulloch joins the team

Alyson’s experience over the last two decades has taken her from Australia to the UK, Hong Kong and back again. Her skills, knowledge and experience are a fantastic edition to our high-calibre team.

Alyson also has a keen interest in fashion which she pursued studying at London College of Fashion. She’s currently designing and creating her debut shoe collection. Expect the Driven team to up their game in the fashion stakes – we might just get Ben out of those R.M. Williams yet ;)