Live.ly now lets you give gifts to your favorite stars

LOS ANGELES — Live.ly — the sister app to popular musical.ly — has become the latest to give creators the opportunity to monetize their streams.

As of this week, the app, which allows users to broadcast their actions in real time on their phones, now gives broadcasters the ability to monetize through both livestreaming and their personal channels. The app first rolled out monetization on Oct. 31, and the update has now expanded the ways in which creators can monetize.

Fans on the platform can buy “digital gifts” — animated stickers that pop onto the screen during broadcasts — for their favorite broadcasters. Read more…