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I prefer 30 - the lowdown on washing clothes at 30°

A few small changes in your washing habits, especially using lower temperatures, can add up to some big benefits. Washing at the lowest possible temperature helps you save energy and help the environment. And get this - your clothes will actually look good and last longer!

Washing at low temperatures such as 30° gives great results. Why? With advances in washing machines and laundry detergents, it’s now possible to get clothes clean at lower temperatures. Today’s products are made to achieve high performance results at low temperatures so this means you can lower the temperature of your wash and get clothes as clean and fresh as you need.

Washing your clothes at lower temperatures allows you to take better care of the fabric. You’re going to love this – your clothes will actually look good for longer. Not only do clothes retain their colour for longer when washed at lower temperatures, but there is also less wear of the textile.

It’s what we do collectively that counts. If everyone in Europe made an effort to reduce their wash temperature when possible it could really make a big difference. In fact, the energy savings of a reduction of only 3° in the average wash temperature of people in Europe is equivalent to the emissions produced by more than 127,000 cars. And you can see these savings on a local level in your own country.

That’s quite an effect! See how lots of small personal acts can add up to a big difference? So how can your individual efforts help the environment? Simply lower the wash temperature of your machine whenever possible and you’ll be doing your bit for the environment by saving energy. And there are even more benefits! Washing at low temperatures is a milder process and so your clothes will last longer.