Black to white.Winter and fog both billowing.Thunder echoing.‘Hartnell’ stands up and…

It’s Saturday.In thirty seconds, give or take, a fresh
British hero is about to appear.Yesterday, the sea near Iceland
boiled and steamed with colliding elements and a new island was born.It’s not important to this story, but it’s
the truth.

William Hartnell points
straight at us while shapes glide behind him.He’s playing the actor ‘William Hartnell’, announcing a new folk myth: an
“extraordinary old man from another world who owns a time and space machine.”We’ll be meeting him properly – well, some of
us will, depending on how birthdays and events in Dallas affect us – next week.

The ground bursts into
clumps and the actor playing himself falls into a Droste effect. Fifty
million blades of grey moving at near enough lightspeed.This is ‘howl-around’ but no-one calls it
that yet, not even Norman Taylor and he created
this self-referencing beauty.Video
feedback’s been burning synaesthetic opera onto television screens for seven
years already, but it won’t be an accepted artform until New York says it is.You dig?

As ‘William Hartnell’
spins into history, he introduces us to strangers who’ll start their own weird journey to immortality in just seven days.Tonight, only the Gallifreyans have two
separate identities, the teachers are actors.A sudden close-up on ‘William Hartnell’ shows the ur-Doctor looking at us through someone else’s eyes before he pulls back into time and becomes a
shadow on the memory-wall of the next century’s forum-posters.

The self-creating legend
of Doctor Who begins at 5.40 pm on
Saturday 16 November 1963 in a trailer that (possibly) only survives in three
forms: the memory, the script (which is for the radio trailer, so the visuals
listed above are totally accurate according to my imagination) and the Far From Being All Overreconstruction, in which actor John Guilor plays an actor
playing an actor which is as fine an example of recursion as you could ask for.It’s in good company.

This is the strange - but
true - history of Doctor Who as
presented through the feedback loop of its trailers.

ACT I

Of all the promotional
tools, trailers are encouragingly simple, boiling down to:

Next?

This.

Cinema trailers, like almost everything from purchasing
a book that’s not a bestseller to life itself, largely conform to a three-act
structure of some description.The
Doctor doesn’t start cropping up in fleapits straightway, so that last piece of
information is going to be left dangling like a Dalek saucer over London for the moment.

Very little evidence of Doctor Who trailers escapes the Sixties.Whether this is down to enthusiastic storage
purging or there just not being many made is hard to prove from this distance.It’s not until 1967 that anything sans Daleks crops up - an audio bootleg
of rum happenings at Heathrow originally tacked onto the final episode of The Macra Terror.We’ll have a look at the rumours later.

Two 16mm strips of Daleks
invading London
exist.Both feature the Doctor Who theme and a very correct
voiceover delivering basic facts – apart from getting the year wrong – about
what the visuals are all about: Daleks!In London!There’s not a huge amount of
ambiguity at this stage.

These two trailers are
intriguing for reasons beyond their obvious cultural importance.Firstly, we get to see the BBC taking something very seriously.Doctor
Who is in the early weeks of its second season, but there’s no evidence,
anecdotal or otherwise, that either Planet of Giants or the season launch warranted their own trailers.Possibly the show’s target audience were
feared to be patrolling the nation’s streets disguised as a Dalek army rather
than tucked up in front of the television and fish fingers.Still, that’s Hallowe’en for you.

The next trailer is a
definite oddity, and not just because it’s for The Web Planet.Two separate
sources list it as being one minute and forty-four seconds, which is remarkably
accurate for something that doesn’t exist even as an audio bootleg.In later paragraphs we’ll examine how trailers
are a self-reflecting microcosmic shard representing the BBC’s attitude toward
the show, but for now let’s just take it as read that Zarbi really did get their own dressing rooms.This is great – despite director Richard
Martin’s protestations - because it means the series has shown a wilful
disregard for the fourth wall at least twice before The Feast of Steven.

We’re on wobblier ground
than the Drahvins with the next one.Apparently running a second longer than the Zarbi cutaway, the Galaxy 4trailer aired on the 4September
1965 and could have been made up of anything.There’s no evidence it wouldn’t have featured footage from all the
episodes as they were completed by that point, and might even have acted as a
preview for the third season as a whole.

The Daleks’ Master Plan has paperwork that describes two separate
trailers, but not what they contained - at a guess:Daleks!Both were deported to Australia, but
at the time of typing no evidence of any escape attempt has been uncovered.

Slightly more than a decade ago, the trailer
for the first episode of The Power of the Daleks was found clinging to the 16mm hulk of a political flagship like a
chewed barnacle.Chunks are missing,
making it impossible to say what the full promo looked like.Having confusingly mentioned The Faceless Ones earlier and ignored The Moonbase rumours entirely, we’re
back to Daleks!for the next one.In another time-digested memory, forty-nine seconds of clips extracted
from the first episode of The Evil of the Daleks probably aired as a ‘coming next’ after the Chameleons were dealt
with.

Unlike his predecessor,
Patrick Troughton’s trailers largely survive as off-air audio.Some of these have been reconstructed and
given official approval, but not all of them.And some of them are very interesting indeed.

Without exception, each of
the stories in Doctor Who’s fifth
season gets a trailer - three of the seven definitely being shot
specifically.Just to be awkward, we’ll
do those last.The Abominable Snowmen’s involves a lot of wind and a sensible
voice-over, ending with a zoom on the Yeti guarding the TARDIS; The Enemy of the World’s features the
thrilling beach rescue from the first episode, apparently cut to look like a
film trailer with the sensible voice-over asking a lot of questions that'll get
answered later; Fury From the Deep’s filmed
footage of a different beach excursion is taken from the first episode, overlaid with
a pulsing heartbeat and concludes with slapping, lapping waves.The
Wheel in Space trailer sounds like the one for Alien (which might explain the startling fan-made animation that cropped up a few years ago), a shot of the Wheel cuts to a Cyber-egg,
hatching alarmingly. I can’t find any
evidence that these used any footage that wouldn’t have featured in the
episodes themselves – but that doesn’t mean that they didn’t.

The Tomb of the Cybermen trailer features special shots of Cybermats being
raced across a studio floor.Sources
seem to agree that the sensible voiceover for this season opener was actually,
“Next week, Doctor Who faces a new threat in the form of the deadly Cybermats”
and not, “Cybermen!” as you’d first think.The fourth wall’s looking a bit wobbly when
we reach The Ice Warriors.Peters Barkworth and Sallis deliver
background to the story, in character, in a brief trailer that does exactly
what it needs to – even if the subtitles on the BBC’s animated reconstruction
don’t quite.

In what’s fast becoming a
tradition, The Web of Fear trailer
ignores the fourth wall altogether.The
Doctor, disguised as Patrick Troughton, addresses the audience directly from
the ‘subway platform’ he might well be sitting on, it’s hard to tell from the
audio. The Doctor warns us that next
week we’ll meet some old friends – so that’s Professor Travers and… the
Brigadier presumably.That’s time travel for you. Makes it hard to remember what order these things are happening in.Along with the chums, there’ll be some old
enemies, specifically: Yeti!The Doctor solemnly informs us that these
hairy blighters are much more frightening than they were a few weeks ago, so if
our parents get scared it’s up to us to look after them.This is especially important if you live in
Tooting Bec, for reasons that’ll become apparent shortly after colour is
invented in 1970.

Paradoxically, colour was actually invented in 1965 as far as Doctor Who's concerned.We’ll get back to proper Doctor Who cinema trailers in the next century, but for the moment we can encapsulate the two Aaru excursions as: Daleks!In COLOUR!Take
it as read these were louder and larger than the TV could possibly compete with,
colour dialled until eyeballs sweat, music, acting, script and
sets exaggerated accordingly.

Ignoring a rumoured shot
of the back of Ronald Allen’s shoulder, the sixth season only has two surviving
trailers.Both of these are off-air
audio and even if played back to back wouldn’t last much longer than the time
it takes to get through the unskippable introductions on a present-day Doctor Who DVD.The
Seeds of Death trailer possibly contained footage from The Seeds of Death in much the same way that The War Games trailer probably contained footage from The War Games.We may never know.

Suddenly, it’s 1970 and
there’s colour everywhere.The seventh
and eighth seasons of Doctor Who only
seem to have two trailers.The Ambassadors of Death one was
recovered from a black and white 16mm film print of the concluding episode of Doctor Who and the Silurians.It features the Doctor explaining the story,
interrupted by Havoc throwing themselves, vehicles and money all over
the place, and closes with a shot that shows the debt that Star Trek owes to Doctor Who.The Mind of Evil trailer is audio only and can be found tucked away on the DVD
if you know where to look.

The next year sees the
arrival of The Sea Devils, literally
in the case of the first trailer that closes with a cliffhanger-worthy close-up
of one of the turtle-faced delights.The
omnibus repeat ten months later is blessed with a very similar, if slightly
extended trailer.The Three Doctors trailer has a lot of heavy lifting to do as the
lead-in to the tenth year of the Doctor’s adventuring.Nostalgia and a gentle tang of rotting mistletoe
fill the air as the electronically-distorted feather boa of Omega nicks Bessie
while the Doctor and Jo hide from the proto-MIDI Delaware theme.

The Doctor’s run of
looking like Jon Pertwee winds up at the same time as 1974.The omnibus edition of Planet of the Spiders airs the day before the new bloke takes over;
its trailer is a snapshot of sensible voice-over exposition, chanting, flying,
CSO, the Whomobile, more chanting and a trembling spider to drag attention away
from the washing up.

The green diamond that
crops up over an unsteady Nerva Beacon at the start of The Ark in Space trailer looks promising.The Doctor and Harry have a brief chinwag
while Sarah gets herself stuck behind an unexpected fourth wall.Keeping a hint at recursion in place, the
oddly muted trailer finishes with the same shot it started with.

Things fall quiet until
after the summer holidays.The Seeds of Doom trailer manages a
trick not provably attempted since the days of Elric Penley by not actually
featuring the Doctor at all.The calm
voice-over sounds like a harbinger of something impending and final as it
intones over the theme, “Fed by ultraviolet light the pod takes on a life of
its own.”Well, if not an actual life, it certainly claims an arm.

The trailer for The Planet of Evil comes out ten months
after the first episode is broadcast and also includes moments from The Sontaran Experiment, which is being repeated
in the run-up to the fourteenth season.The diamond’s still there but now with an added time tunnel.The only word in the whole trailer comes from
Sarah Jane.

The Masque of Mandragora has two actual trailers, but one’s almost a sting
it’s so swift.The second trailer is
interesting in that the calm voice-over explains the story while the images
show off some of the best bits of The
Prisoner: Sarah stalked, the Doctor being culpable and how Stuart fell.

Following the next
trailer, which isn’t even for Doctor Who,
things settle into a slightly different pattern for a long time.Glorious flashbacks of Vortis, glam Skype
from Mars, Jon Pertwee getting a row from a massive spider, children giggling
and Philip Hinchliffe overseeing a sewer all count as advance notice that
someone grown-up is about to ask the other oldest question, “Whose?”

With that, Doctor Who becomes promoted to part of
the BBC’s official Saturday lineup.The
theme plays over briefer flashes – much more like teasers than ever
before.Contact is made by strange
silver-faced fellows; the lovely Wanda Ventham sees what’s beneath the skin and
falls over as a result; the Doctor and Leela attempt to stop a chap jumping off
a tobacco warehouse and the Doctor gets attacked by his scarf.

Along with the
twenty-third, the sixteenth season is the most obviously in need of a full trailer all to itself – and it gets one.The diamond logo reappears as an electronic slinky followed by a
succession of images involving Tom Baker, branches, Mary Tamm, lights,
Stuart Fell’s final monster, Mentiads, the TARDIS and lots of explosions.In its own way it’s a surprisingly modern
random selection of images from which the audience has to piece together its
own storylines and solutions.This is
still the technique used to promote larger chunks of forthcoming narrative,
although with the advent of frame-specific nit-pickery from the fans, the rules
have changed somewhat from 1978.

Some of the individual
chunks of the Key to Time get their own chance to glitter, even if The Pirate Planet trailer isn’t quoting Monty Python’s ‘Life or Death Struggle’
sketch - no matter how much I want it to.Mankind’s version of the Greatest Theme in the History of Ever was doing something unmentionable to the
charts at the time, which might explain why The
Androids of Tara trailer it’s slathered over is seemingly impossible to
find today.The Armageddon Factor trailer is marvellously brief: something
happens, Romana backs away from it and then there’s an explosion.Job done.

The Doctor’s obviously
having a glorious time, nowhere more so than in the bizarre trailer for the seventeenth season.Following a
starfield, the theme starts up and the logo whooshes through, revealing the
TARDIS nestled in a jungle that looks like an illustration from a World
Distributors annual.The voiceover, which
sounds like it should be listing items on a conveyor belt,
commands the Doctor to wake up.The
unmentioned snoring stops and the disgruntled Doctor sticks his tousled head
out of the TARDIS.“What do you mean,
waking me up in the middle of August?”The voiceover issues a warning about Daleks which alarms the Doctor
right up until his memory gets wiped.Omnipotent laughter echoes around the jungle, mocked by the Doctor.He returns to the TARDIS, spinning the sign hanging
on the door to say ‘Do not disturb until September 1’.On the whole, it’s played fairly straight and
echoes the Asylum of the Daleks
prequel in more ways than one.But is it
canon?

When it finally rolls
around, Destiny of the Daleks gets
two different trailers, but we’re left in no doubt that neither of them say Daleks!
anymore.

The Doctor’s already
won. It’s not that the trailers
give away too much in the way later ones will be accused of; it’s that the
Doctor is too powerful a cultural force. We love him too much.

Let’s not forget the voiceover
represents the BBC on Earth.When it
starts interacting with a character directly, that says something very definite
to the audience.It’s not quite mythic,
it’s weirder than that.It’s favouritism
and it’s too cosy; even though the boots are pretty big, the character seems to
be overflowing them.Seeing as there
are no more walls to break, this can only be seen - and I’d better apologise a
bit to Fry and Laurie for saying this - as a fatal flaw.

There’s trouble ahead.

There has to be.

ACT II

Following Shada, things fall apart.Adric and Traken each get a trailer but no-one
else does.The Doctor looks knackered
and autumnal, right up until the culture that adores him is reintroduced to
the five different faces he’s worn so far.Because of this, he becomes immortal, although that won’t be apparent
for a while. It doesn’t help that Auntie
Beeb herself seems to have become a bit frosty.It’s hard to say why exactly.She
tries bringing back monsters to liven things up, but you can tell her heart
isn’t really in it.Maybe a fortnight’s
repackaged holiday will rekindle the sacred flame?A week in Peladon and then – nudge, nudge - back
to Skaro.

The bunting comes out for
the twentieth anniversary – cakes, dancing. Most of the friends make an effort
to show up for the party but there’s something not quite right.A few night owls catch BBC2 going through old
photographs during shutdown.It’s hard to
tell if those are sobs hidden deep in the mix.Probably not, Auntie’s a tough old boot, always has been.

Up until the 6 December
1989 there are half-hearted season trailers and odd story specific
moments.The voiceover is too
professional to sound less than delighted all the time – and that’s a big part
of the problem now.Yes, Doctor Who’s supposed to be entertaining,
but that doesn’t mean you shouldn’t take it seriously.Some moments look great in the trailers – but
for every one of those there’s a double Myrka or Davros cut to look like he’s
sneezing.Even The Caves of Androzani trailer matches the moment Peri puts her
foot in it with a double whammy of Magma Beast and soldiers shooting the
ceiling for no reason.From this point
on, only the trailer for The Mysterious
Planet and a final self-referencing fling for the twenty-fifth anniversary
season don’t taste overpoweringly of bitter almonds.By the time the plug gets properly pulled, Auntie’s getting ready to flog the silver down Walford.

The final decade of the
twentieth century starts oddly for the Doctor.He makes some guest appearances on Galaxy, which is a brief subdivision
of British Satellite Broadcasting.The
channel itself feels like a convention with a very strange guest list –
Marco Polo turns up in the documentation twice – and its trailers are made up
of clips of the evening’s guests sewn into a flickering patchwork that only a
small cabal of subscribers can access.The same criteria will also apply to UK Gold, to pick a repeat station
at random.

Despite a brief moment in
August when Auntie blurts out the true story of how she met the Doctor, 1991 is
a non-starter for terrestrials.Following the New Year’s celebrations, Auntie starts feeling a bit nostalgic
- and perhaps a bit tipsy going on the comments made when unexpectedly showing
us some of the old footage she’s kept hidden away in a drawer.Resistance – and trailers – seem to be
pointless when it comes to putting the past behind her.

The thirtieth anniversary
comes round with a traditional rummage through yellowing boxes.Auntie tells us her favourite Dalek story
again, then the one about the Magma Beast, followed by more Dalek anecdotes
(“Go on, you always loved these.”). She ends with a random Arthurian epic that doesn’t feature Hawkwind and feels like
it has an important part missing, before falling asleep on the sofa.She wakes from this mid-year nap in November,
sitting up suddenly, yelling “Daleks!” before looking around,
trying to remember where she is.

Auntie invites the Doctor
over for a two-day party.According to
gossip it seems as though they might give it another shot – but the whole
thing’s an abject disaster.The guests
just don’t get along.It becomes an
unwritten agreement amongst everyone involved that we’ll never talk about this
again.

All of a sudden it’s
1994.Though she musters up enough
courage to half-heartedly honour the New Year tradition, reminiscing about
maggots and mummies, Auntie refuses to talk about the Doctor, or even allow his name
to be mentioned, for the next couple of years.

To be fair, the first trailer for the 1996 TV movie looks promising.Earth landmarks stretch repeatedly –
there’s flashing overlaid by the reassuring bark of Roy Skelton doing Daleks!Paul McGann sits up – which seems to be a
running gag in Doctor Who trailers
for some reason – and then it all goes a bit odd.The music’s wrong and someone’s slipped a
lot of X-Files footage in by accident; McGann announces that he’s the Doctor, but doesn’t sound at all convinced; the Terminator shows up, there’s a car chase, some fireworks, the
TARDIS, Time Lord robes and some more explosions.We can see money’s been spent on it.

The TV Movie’s second
trailer runs in the early evening of the 27 May 1996.The majority of fans have already purchased
VHS copies from Woolworths that morning and know what to expect.Even so, it seems unfairly cruel.

Although the trailer’s
played straight by the voiceover, the choice of clips errs toward the slapstick,
including the comedy faint and infamous, “I always drezz.For the okayzhun.”The final shot is a close-up of Paul McGann
looking like he’s changed his mind.

It’s hard to tell what
caused Auntie to turn on her old chum quite so viciously, but for the next seven
years she seems intent on undermining everything he says with a sarcastic
remark that seems funny at first but turns into a poison-dripping barb on
closer examination.A ‘sting’, if you
will.

A young girl is eating
spaghetti in a living room made entirely of primary colours.Around the room different articles become
animated, various toys twirl and spin, a Silurian in a fishtank has its eyes
light up. Thinking it’s a game, the fish joins in.Over this, samples from the series echo and
twist like the spaghetti wrapped around the girl’s fork, now fixed halfway to
her mouth as she tries to re-enact that bit with the jelly in Jurassic Park.The trailer closes with – ho ho ho – a
balding middle aged man peeking up from – ha ha ha – behind the sofa.

The night itself continues
in this vein.Another back-door pilot,
this one for a docudrama about the early years of Doctor Who is twinned with an incredibly self-indulgent pitch for
the part of the Doctor; there are a few well-intentioned documentaries that
have never appeared as special features; a repeat of both the final part of The Daleks and the TV Movie (just to rub
it in) and a final, massively misjudged, ‘spoof’.Oddly enough, the whole evening echoes the
BBC voiceover talking directly to the Doctor twenty years previously, only this
time Tom Baker’s playing ‘Tom Baker’ rather than the Doctor.The end result is exactly the same, it’s just
more efficient this time around.

Three days after Doctor Who Night, Auntie starts her
final public sprint down memory lane – BBC4 doesn’t count – and the trailers
produced just reinforce her true feelings.Spearhead from Space gets two, and both look like the ‘Sorted’ sketch from The Day Today.The first
involves setting out-of-context lines of dialogue to an inoffensive piece of
‘punk’ music, cutting in flash-grab images over the top.The second one is made up entirely of
startled extreme close-ups set to a ‘metal’ soundtrack.They might have felt hip at the time but both
look awfully embarrassing now.If
anything, the Genesis of the Daleks trailer
is even worse.Cut to look like another
music video, flashing cuts and buzzwords – “Monster!”
“E-vil!” “Dalek!” – conclude with a ‘dancing’ Dalek that undoubtedly looked
– ha ha ha – hilarious in the editing suite.

It’s probably very clever; it certainly seems to think it is.

Aptly enough, it’s the 29
February 2000 – a date for special things to happen if ever there was one –
that Doctor Who lies down and
dies.It’s the end no-one was prepared
for.

As you get older, things
stop happening for the first time.What
was once new becomes everyday, familiar and, ultimately, contempt breeds like the
Wirrn.The fact we really have seen it all before, is part of the
reason we all become more irascible.

I left a comment dangling on a string
over London in Act I. Providing it hasn’t been replaced by CGI,
let’s pull it down now and have a proper stare at the Three Act Structure.

Although trailers have
changed a lot in the century they’ve been flogging different types of snake-oil,
on the whole they’ve mostly settled down into a shape that, more or less, matches
the following pattern.

Act 1: The Premise or BeginningIn which we
are introduced to the overall themes of the story in question and often several
of the characters.Modern trailers tend
to feature highly-edited snapshots of the tedious mucking-about exposition
stuff whereby the youthful protagonists are up to whatever japes that’ll end
with them running away from angry wererhinos or trying to bring about sweeping
social change through dance or whatever - usually overlaid with cheery stock
music.We know this section’s over when
the music stops, the screen goes black and there’s a trigger noise.This might be someone saying, “Did you guys
see/hear/touch/taste/smell that?”Alternatively, a single minor piano chord drooling with reverb will do
the job just as well.

Act 2:Furthering the StoryBasically a rerun of the first Act but with
added obstacles and jeopardy.The car
won’t start and the wererhinos are getting closer, someone’s trapped up a
ladder surrounded by cats, our hero gets thrown off the dance team for being
too original – any one, or all of these, will probably appear in some variation.It’s at this point that Lux Aeterna or selections from Wojciech Kilar’s music for Francis Ford Coppola’s Bram Stoker’s Dracula
get cranked up.Again, if you can end
this act with a sudden blackout and silence that’d be swell. Having someone say, “It’s started” as though
they’ve got a heavy cold never did anyone any harm either.

Act 3:The MontageorClimaxStick on
your favourite ‘banging’ tune and strobe shots of people running, screaming,
dancing, sobbing, cheering or what have you.Try and bring the whole thing to a crescendo by flashing up the surnames
of your cast if they’re famous, shots of characters looking emotional if they
aren’t.If your trailer is for a film
with laughable dialogue, or made after 2011, the banging tune can be replaced
with the honking noise used in the Prometheus
trailer. It doesn’t hurt to conclude
with a final scream or brief speech, something along the lines of: “I’m the
Doctor.I’m a Time Lord.I’m nine-hundred and three years old and I’m the
man who’s going to save your lives and all six billion people on the planet
below.You got a problem with that?”

Trailers have to be less
than two and a half minutes for some reason.Perhaps if they’re longer they count as short films and become eligible
for awards.If you stretch the above
structure to about ninety minutes then you’ve got the basis for a horror
film.Stretch it to two hours and it’s a
superhero movie.Turn it into nine
thousand, five hundred and seventy-four words of text and you’ve got the
structure for an examination of Doctor
Who trailers since 1963.

Which brings us back
neatly to 2003, and the start of our third act: “This is Where it Gets Complicated.”

ACT
III

The twenty-first century
comes as a bit of a shock.Auntie's taken
some time to think things over, which becomes apparent when she springs a special
winter surprise for the Doctor’s fortieth.Although it only appears on a few select releases, the celebratory trailer cut to Orbital’s ‘Doctor ?’ shows a marked shift in attitude toward her
estranged friend.The trailer is
sympathetic and dramatic, images from every era of the show cut to the beat.Whilst admittedly not to everyone’s taste,
it’s nonetheless a celebration of the show, mercifully free from the mocking
efforts of the last century’s final examples.In September 2003, Auntie proudly announces that she's going to give
the Doctor another chance.You can
hear chins drop.

The first new Doctor Who footage arrives as a series
of brief teasers at the start of 2005.An impressive shot of the moon, panning across space to take in the
glowing curve of the Earth as the words: “It’s almost time…” type themselves
across the screen, then voices.

“I’m the Doctor by the
way.What’s your name?”

“Rose.”

“Nice to meet you, Rose. Run for your life!”

The type returns with:
“…but not yet.”It’s superb and still cuts
much further into who I am than it has any right to.

2005 was an odd year for
me.I knew that I’d be leaving my
hometown of Cardiff
forever, twelve days after The Parting of
the Ways.As the
imaginary Countdown Dalek kept reminding me, this move to the Arctic Circle was my own fixed point in time.The Doctor was finally returning to the BBC – and he was going to live
in Cardiff just
as I left it for good.It seemed both
ironic and hideously unfair but there wasn’t a choice involved.I didn’t realise quite how important a part
of my life the series had become until it came to rewatching the trailers as
research for this.We’ll get to that.

The second trailer begins
with a shot of the underpass leading to Newport
train station filling with the orange blossom of an explosion.Then the action cuts to what appears to be an
aquarium.The Doctor looks up at us,
staring out of Christopher Eccleston’s eyes – fourth wall be damned.Again.“Do you wanna come with me?” he asks.“’cause if you do, I should warn you-" And then the theme starts.

The Doctor strides through the new TARDIS –
all coral and possibilities – intercut with lots of slow motion running and
shots of ghosts from the past and aliens from the future.There’s a subtle nod to The Ark and then Big Ben explodes.“It won’t be quiet, it won’t be safe, it won’t be calm, but I’ll tell you
what it will be.The trip of a
lifetime.”Wow.There’s a slightly shorter version of this
trailer released, but never mind that.

The final teaser focuses
on Rose and is about as brief as you can get away with.She’s got a choice.The camera pulls back to show the Doctor and
the untested new companion standing in the TARDIS.In 2013 we know what happened next, but back
then, in Cardiff,
it could still have gone either way.Due
to my personal circumstances time felt almost physical during the weeks the Ninth Doctor did his thing.Weight was dropping off me as the deadline
glided closer – I’d forgotten all this.Each episode ends with a trailer for the next one but we aren’t going to
look at those here.Strangely, that only
leaves the ones that I find almost impossible to watch.

Bad Wolf
concludes with a very strangecliffhanger.The situation is bleak and seemingly
inescapable which makes the Doctor’s unexpected rejection of the Dalek’s
demands and subsequent righteous fury – via Abslom Daak - a triumphant overturning of expectations that
really shouldn’t be forgotten, whatever your opinion on the new series.In the days preceding The Parting of the Ways Auntie runs a countdown of trailers.This, to me, is the most important and
exciting piece of promotion since the series returned.Not because I knew this was a regeneration
episode.Not because I didn’t know what
was going to happen next at all.No.This was important to me
because I cared.It
mattered.

The Doctor: If this message is activated then it can only mean
danger, and I mean fatal.

Dalek:EX-TER-MIN-ATE!

Rose:
You can’t do this to me…

Time is up in 1 day.

This comes to a head on
Saturday 18 June 2005, thirty seconds before the start of the final TV programme
I watch as broadcast.Clips from all the
previous trailers skip by – intercut with a countdown from 30, ending with a
flashing:

Time is up.1

The Parting of the Ways concludes with a quick recap of the series and the
start of a new countdown, this one to The
Christmas Invasion.

Red Bee Media, a company
who’d somehow splintered away from the main body of BBC Broadcast Media,
produce the trailer for season… Um… David Tennant’s first season as the Doctor.Self-referencing the subtle gag of the Doctor
constantly sitting up, the trailer also looks a lot like the video to ‘Hammer Horror’ by Kate Bush.Afterimages of
where the Doctor’s been slowly drift behind him.It’s a form of video feedback described as
‘persistance of vision’ rather than ‘howl-around’. The trailer ends with some heroic standing but
not much else, bringing us to “Vortexts”.Sorry, “Mobisodes” – no - “TARDISodes”.

Each episode of the 2006
season trails with a tiny drama written by Gareth Roberts.Designed to lead into the main story, some
are a lot more successful than others.New Earth’s is designed as an advert for
the hospital and finishes with a scream and an angry Cat Nun; Tooth and Claw’s is dialogue free and
excellent – something lands in Scotland and then Dr Dee gets stalked and eaten
by a werewolf many years later; School Reunion’s features Mickey hacking a mainframe and a shot of a Krillitane; The Girl in the Fireplace’s is a proper
prequel to the story and finishes on the moment the clock on the mantlepiece
breaks; Rise of the Cybermen and The Age of Steel both look like things we
haven’t seen since adblocker software arrived; The Idiot’s Lantern’s one is presented as a TV’s POV; The Impossible Planet’s is an
unsuccessful debriefing over a table; The Satan Pit’s is the shortest horror film you’ve ever seen; Love & Monsters’ is light on
dialogue and heavy on breathing; Fear Her’s
is, to be fair, astoundingly bad; Army of Ghosts’ is the shortest spy film you’ve ever seen; Doomsday’s invasion of a TV studio wouldn’t have been out of place
in the show itself.

2007 sees the TARDISodes
dropped completely in favour of a more traditional season trailer.This features a new theme for the Doctor
along with an awful lot of suits and a lot of awful effects.At this point the show is still working out
how to present itself, how to stay fresh and how to stay upright without too
much obvious wobbling.Aside from a
resounding endorsement of Mr Saxon from fictional characters playing ‘celebrities’
the season sticks to next time trailers within the text of the show itself.The push to cinema screens to advertise
Christmas comes as a bit of a surprise but it’s a good way for Auntie to show
off both her Minogue coup and confidence in the show.The full trailer follows the Three Act
Structure to the letter.

Having enjoyed this visit
to the flicks, Auntie decides to send the 2008 season trailer off to enjoy
itself amongst the popcorn.

The end of The Usual Suspects.Catherine Tate does her best but the dialogue’s atrocious and awkward
throughout.Mini-monster teasers are
also cloned from this and fitted to cinema blockbusters to see if they’ll bond.

The End of Time turns out to be Christmas and New Year 2009/2010 – which is a decade
later than humanity had been promised.Because of the final lap of honour from Mr Davies and his Doctor there isn’t
really anything overpoweringly trailer-based from the specials.Looking back, that seems very odd – after all,
the Doctor was everywhere during that
last week.It’s quite touching to think
that the first final encounter between the Doctor and David Tennant was in a gentle mini-adventure with reindeer.

The first trailer for
Series Fnarg is shown right after the end of The End of Time.Seconds
later it’s being pulled apart frame by frame to see what riches spill onto the
desktop.Red Bee Media’s Season Fnarg teaser
is released on 20 February 2010 and it’s a bit different.Not just because it’s all blue.First shown exclusively in 3D cinemas the
trailer begins with:

Act 1:

The Doctor and Amy lying on the grass,
staring at the night sky and swapping bon
mots.

Act 2:

The ground shreds beneath them and they fall
down the rabbit hole into what feels a lot more like an advert for an operating
system or a new model of smartphone than a TV series.Action figures soar toward our tumbling
heroes, but get pushed away into the CGI.

Act 3:

We’re
back in the night garden and all’s well apart fro-The ground explodes again and a Silurian face
bursts through.Although it doesn’t make
any sense and is the first piece of promotion that feels more like an advertisement, this trailer comes with a
free film, Alice in Wonderland oddly
enough. Once again, the rest of the series
contains next time trailers within the main body of the episodes
themselves.

An odd video arrives on bbcamerica.com three days before Christmas 2010.Featuring no walls to speak of, the Doctor
and Amy address the camera directly and start flirting with a superpower.It turns out to be the first public step in a
long and complicated dance.

The first hints Doctor Who and the Curse of Fatal Death
has been greenlit as a series start to appear in the Series Otter trailer
following A Christmas Carol.Apart from doors opening, the trailer is
largely constructed with shots of America, characters staring
meaningfully into the distance and some very forced self-referencing that
sounds worryingly like an attempt to manufacture catchphrases.Or ‘branding’, if you prefer.On the plus side, the Doctor Who theme’s still pumping away underneath.

At this stage, you’d better
roll-up your sleeves and affix sensible walking shoes.2011 soon becomes an absolute mess from a promotional
point of view with nearly forty minutes worth of criteria-matching
trailer-unique material gushing out of BBC Wales over the next two years.The
Impossible Astronaut and The Day of
the Moon comes with three video preludes between them.There are two brief teasers, both looking like
security camera footage of a street - one doesn’t have a Silent in it.On the 25 March, nearly a month before the
series arrives, the first of the many Matt Smith era ‘prequels’ appears online.At the time it's a spooky vignette, set in
the White House and featuring President Richard Nixon taking a phone-call from
a young girl warning him to beware of the monsters lurking behind him.(Reviewing it now, it’s lost a lot of power
because once we’ve rattled through the shots of the set, very little actually
makes sense when compared to what came after.)It works as a trailer because it builds the new series anticipation up
to the point where salivation ruins shirts throughout fandom.It also works as Auntie’s second step toward
formally reintroducing the Doctor to Uncle Sam, because it’s flattering rather
than fawning and they’ve been penpals since the Seventies.

The next prequel is for The Curse of the Black Spot,
materialising online just after The Day
of the Moon wraps up.Constructed of
a pan around the ship’s set, overlaid with narration from grizzled Cap’n Subtle
Self-Reference and a few decent becalmed ship effect shots, it’s eerie,
atmospheric, effective and written by Stephen Thompson, making this one of the
very few prequels not penned by Steven Moffat.

Following The Almost People, eager website
refreshers are gifted with the A Good Man Goes to War prequel, in which Dorium builds up the Doctor’s legend by
delivering what sounds like an audition monologue to a couple of Headless
Monks. Again, it makes a lot less sense when examined from a distance, as do
the next promotional pieces, including the brief shot of a skeletal hand on a
beach, finger-bones clasped around the dying sonic screwdriver.The familiar green light fades to black as the
batteries run down.This, with the
tagline ‘Time runs out’, is presented
as a second-half-of-the season advertisement. What it actually refers to soon becomes one of the great
mysteries of Doctor Who, along with
the identity of the unlocker of the Fetch Priory cupboard door.

A trailer for the second
half of Series Otter and a clip from The
God Complex are shown at the San Diego Comic Con in June 2011, but seeing
as a slightly shorter trailer escapes in the UK within a couple of months
nobody complains too much.The trailer’s
a compressed three acts of close-ups, soundbites, effects, explosions and
emotional slow motion overlaid with bombastic trailer drums and soaring choirs
- which almost raises the delicate subject of Murray Gold.

The prequel for Let’s Kill Hitler crops up in public
around a fortnight before the show itself.The camera pans around the TARDIS set while Karen Gillan reads a
voice-over script with emotive gear changes that grind almost as badly as the
Type 40 itself, even lubrication with Gold(en) syrup doesn’t help.The piece ends with the Doctor looking
uncomfortable.Once again, with the
benefit of distance, it doesn’t make any sense in the context of the overall
series.It looks pretty but it sure does
echo.

The final Series Otter prequel is for The Wedding of River Song and feels,
visually at least, like a deleted pre-title sequence (and, my Kroll, never
before have so many consumers had to pay for so many… software patches).Following the previous technique of touring
the set, the camera meanders through Area 52 finally arriving on River
Song’s eyepatch – a fourth wall shattering shot first seen in June.The soundtrack is made up of bubbling and an
‘ancient’ prophecy that’s never even heard
of Elm Street.

The final prequel for 2011
crops up in the first week of December.The Doctor is trapped on a spaceship in orbit around the Earth.He’s holding down a Big Red Button - the only
thing stopping the ship exploding – while trying to shout season’s greetings
and goodbye down the phone to Amy’s answer machine.It’s interesting to note how many of these
prequels are based around phone calls of one type or another.The Doctor takes his finger off the button
and the spaceship explodes.Although The Doctor, the Widow and the Wardrobe
is many things: this cheaty nod to the Saturday morning matinee serial reprises
still comes as a surprise.

The first trailer for the
troubled Season Pond/Clara arrives in March 2012, in an official convention in Cardiff.Footage and clips air at Comic Con in July
and make it online at the start of August, in time for breakfast.The music’s triumphant, there’s lots of
shouting, colour, landscapes, effects shots, catchphrases and Daleks!
As trailers go, this one looks
great – and just about fits into the Three Act Structure if you squint a bit.Next up is Pond Life so it’s probably time we had a proper chat about Murray
Gold.

Since the series returned
in 2005, it’s been the musical monopoly of a single composer – which is fine,
just look at the Simpsons.From this
point on, and especially when we’re considering promotional material, something
odd happens. Now, whether some of the many
prequels were produced in a rush, or recovered from cutting-room floors to
cover cracks that were just too big to ignore is neither here nor there.They exist.The problem is that from now on, most of them feel like adverts for
things other than a television show.Some of that, to be fair, is down to the scripts but the majority of the
blame has to be laid at Murray Gold’s door.Far too often tracks are played over scenes with no thought for whether
they fit the edit; they become unearned manipulative emotional shading.Should the audience feel sad?Track two.Should the audience feel amused?Track one.Should the audience
think the dialogue is funnier than it is?Track one again.Should the
audience feel stirred?Stick on ‘I am
the Doctor’.

Pond Life
is a prime example.This five part Asylum of the Daleks prequel/mini-series
is written by Chris Chibnall rather than Steven Moffat.It premiers online and counts down Series
Pond/Claraa month a day and works
fine at the time, raising excitement and awareness in the way you’d hope.Unfortunately, with distance, each episode
feels like an advert for something else.The first one has the same beats as car insurance; the second smells
like you might want to get that boiler checked out; the third is for a
supermarket – possibly Tesco; the fourth seems to be for air freshener or
furniture polish and the final one's a reminder that the Yellow Pages
isn’t just there for the fun things in life, like bikes.

The prequels to Asylum of the Daleks and A Town Called Mercy both try a new
approach to advertising by coming out the day following their respective
episodes.Both are pay-to-view American
iTunes exclusives for about half an hour, then the bootlegs start popping
up.The first feels like a deleted scene
and, again, raises questions that remain unanswered.The second, despite the Blade Runner reference, feels like a more successful path toward
upgrading the Cybermen.

The Snowmen gets two prequels, the first is in November when Matt Smith informs
us that the correct name is now ‘minisode’.The Great Detective is a
Children In Need exclusive from the Baker Street Boys featuring the Paternoster
Gang.The second trailer, Vastra Investigates, arrives the
week before Christmas.Both probably
aren’t deleted scenes.The teaser for the second half of Series Pond/Clara rolls out straight after the 2012
Christmas special and looks amazing.

Act 3:Everything’s still and blue.Something that looks very wrong glides up behind our hero…“I am the Doctor.And I am afraid.”With information like this the audience fills in the narrative and comes
up with impressive theories that the reality can never hope to match.Every frame, once again, is hung up for the
web to see.

The Name of the Doctor gets two prequels.She Said, He Said appears to
be set in a prop house and made up of audition material, whilst Clarence and the Whispermen – released
eight days after the series has finished - might be a deleted alternate opening
scene.It closes both a plot hole and
the season quite nicely.

In another of her
idiosyncratic approaches to advertising, Auntie shows the first trailer for the
fiftieth anniversary special at Comic Con in July, and then eats it.The odd prequel/trailer/minisode, Doctor Who Live: The Next Doctor is
shown on the 4 August 2013, cunningly disguised as a light entertainment
worldwide simulcast. When the trailer for the
forthcoming Baker Street Boys’ docudrama leaks from a showing in France, barely
an eyelid is raised.The stolen footage is mobile, handheld, terrible. It hardly matches the quality of audio bootlegs
from the last century.But, like all good
alternate universe stories, there’s a tiny tell-tale error right at the very
end, hidden in a don’t-even-blink misspelling of ‘BBC Wales’.

The Year of the Doctor slaps September's legs while Auntie sinks Atlantis
with one of these fancy hashtag things that the kids keep faffling on
about. #savetheday will turn up again in the middle of November, but by
then no-one’ll really care (even the Doctor doesn’t sound
convinced). The next month a very strange 3D trailer escapes into the
2D world, but something’s gone wrong. The parts of
the internet that still worry about Jon Pertwee’s eyebrows crack and
fissure before floating off, unlike Scotland, to form new, and
slightly frightening, tourist destinations. There’s something in the air and it isn’t just jelly babies.

The Birthday Beano kicks off worldwide with a Sontaran-induced scream of
popcorn for those who paid for the extra dimension. They also get to
duck under a 3D chin, but that doesn’t really count either. The Five(ish) Doctors doesn’t have a trailer, but seeing as Doctor Who
exists in the world of Doctor Who now – like a metatextual ouroboros
chomping hungrily on its own recursive occlusion – it gets mentioned here. Say
what you like, it’s still just as canon as Night of the Doctor. There’s
a sneak glimpse of The Time at the end of The Day, but it slips by mostly unnoticed. A much larger fuss is raised during the BBC’s
all-purpose Crimbo trailer and the keyboards that so gamely vivisect
any tiny moment of new footage get a thorough pounding. As usual,
they’re far too trusting. You’d think these people don’t know how
trailers work.

The year of the Doctor
ends with another BBC one-size-fits-all-Xmas-atmos trailer and a few
brief previews, before the Doctor dies forever and the 1963 series
concludes. And then snaps back to life like a reinvigorated skeksis as
the old wizard slips gently, but firmly, into Capaldi the White.

The Doctor,
like anyone sensible, enters his fifties quietly.Nothing much happens until May when Auntie teases us that the Doctor “lands in August.”It turns out that she’s not quite right.

On the 10th
of June we get told that there’s going to be a world tour.At this point nobody would guess the South
Korean stage will be the most entertaining.Seventeen days later, the Doctor asks us if he’s a good man, and
something scaly and Aristotelian stirs and flickers.

It’s
Independence Day. Nick Briggs does a fine impression of the sort of bad-trip
Dalek we’ve not seen since COLOUR!“I-SEE-IN-TO-YOUR-SOUL-DOC-TOR!”It’s cracking stuff.Two days later, not to be outdone, BBC Latin America
(remember them?) leak the scripts and ‘pre-air screeners’ for the first half of the looming series.

Luckily,
nobody downloads the scripts -apart from the Scottish Sun, which, if you think about it, is a contradiction in terms - and when the rough cut for Deep Breath crops up
six days later, nobody downloads that either.

Undeterred,
Auntie pops out a fourth teaser which features the Doctor basically asking if
we’re sitting comfortably.We aren’t.Especially all the people who 'haven’t'
downloaded any of the leaked material.You know the sort, the kind of
reprehensible vermin that’d buy bootleg VHS of otherwise unobtainable movies at
comic marts through the eighties and nineties or splash greasy cash on promo
copies of unreleased albums back when that was a thing.Not to be first, but because they knew that
the indiscriminate Bear of Fate might pounce at any moment.How very dare they?

The day after
my birthday, a startled trailer for something gets plopped on Twitter. It
flaps back and forth, gasping for air while thousands of well-meaning and
beautiful people tug it apart and reassemble it as the Master.Sometime the same week the pre-air screener version of Into the Dalek finally
tunnels free.Again, nobody watches it,
which is a huge shame.

The 2014 Yuletide Beast arrives all over the credits of Death in Heaven and a full scene
(with Clara) breaks out in the middle of the tradition (or old charter, or
something) of the Children In Need Clip, proving finally that Dan Starkey is not
only a damn fine actor, but he’s also this generation's Roy Skelton and should be knighted
immediately.

The world
changes beyond measure every day.Over
the past fifty complete years there’ve been a lot of days.Communication and technology move in a
direction we think of as forward, because that’s how we sleep at night.We chuckle and mock the past with frightened
eyes, because we aren’t really living in the future.

That was
now.

This is then.

And up stands ‘Hartnell’,
echoing thunder.Billowing: both fog and
winter.White to black.

November…

This 'article' was originally published as the, vastly different,Hype®Tubein Celestial Toyroom #429