Hulu - The Handmaid's Tale

February 05, 2017 |
:30

After promoting its overall platform to Super Bowl viewers in 2009 ("Alec in Huluwood") and 2012 ("Huluboratory"), Hulu used the 2017 game to promote a specific series, its bleak but compelling adaptation of Margaret Atwood's 1985 dystopian novel "The Handmaid's Tale."

This time, Hulu wasn't the only streaming video platform in the game. Its ad was followed by the third-quarter Netflix big-game debut on behalf of its own original series, "Stranger Things."