DO THINGS THAT MAKE A DIFFERENCE

Selecting and recruiting the first advocates for your employee advocacy programme will ensure it gets off to a successful start, but how do you know who to pick and how do you get them on board smoothly?

Having launched multiple successful employee advocacy programmes, here’s some key tips that will have colleagues sharing content on a regular basis through the advocacy programme.

Who are your 'early adopters'?

There will be staff across your organisation who are active on, and passionate about social media and are great supporters of the brand online.

Find the first advocates who are keen to take part in the pilot, and who want to share content about working at the company to their followers on social media and help shape the future of the programme.

For the pilot phase, these people will be ‘early adopters’ - those identified on a personal level from within teams deemed likely to be interested in joining the programme and becoming successful members.

How to identify early adopters

There are various proven ways to source early adopters including:

Interview managers about who would be a good fit

Consult your HR and Marketing teams for potential recruits

Run a survey to gauge interest and top recruits

Explore a variety of recruits from different departments and locations

Make contact with colleagues already sharing brand news on social media

Raise awareness at team and departmental meetings

Qubist Tip: Consider new starters as recruits. New colleagues will undergo a social media induction and this is a good point in their employment journey to introduce the advocacy programme.

What works best to get people involved?

Email the early adopters you have identified and invite them to:

An introductory huddle with senior stakeholders

View an introduction video

These and Qubist's additional methods allow you to raise awareness of the advocacy programme and develop a deeper understanding of what it is.

Qubist Tip: Communicate the programme’s value proposition and personal relevance to stakeholders in the programme to ensure engagement.

Tips for getting colleagues to engage with the programme

Personal contact with key people builds relationships

Being clear on the benefits to them (personally) is crucial

Following up quickly to ensure people sign up or be on hand to solve any issues

Mark is our Head of Content. An award-winning content strategist, travel writer and editor with more than 15 years’ experience in travel. I have a very rounded and integrated approach that combines my expertise in editorial and content (confident handling large and complex ventures) with my experience in online PR, SEO, social, conversion, UX and PPC for headline clients.

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About Qube Media

The Qubist platform and methodology was devised by the advocacy marketing experts at Qube Media Ltd, experts in content marketing and social media since 2003.

In 2017, Qubist made Real Business’s The Future 50 list for 2017. The Future 50 identifies the UK’s most disruptive companies in operation today. Past names such as Songkick, Made.com, Secret Escapes, Funding Circle, Crunch, Gousto and Revolut. The list details businesses where a new approach can cause shockwaves in a dormant industry.