/ packaging + branding

"Vain" is a conceptual menswear boutique based on the theme of a narcissist; the idea of being perfect. The boutique has two lines, black+gold as "Arrogance" and white+silver as "Shameless" as those are two traits a narcissist embodies. Everything sold in the boutique is designed in mind with perfect proportions like the golden rectangle, fibonacci numbers, etc. Items sold in store are also made in one cut or one style meaning that there is only one style of dress shirt sold in the store because it is "the only dress shirt" you will ever need.