Woodland goes global in Russia and China

Woodland is looking forward to Footwear and outdoor brands to venture into international market with countries like Singapore, Russia, China, Malaysia, Canada and UAE. The outlets of Woodland have crossed a mark of 600 in this financial year and already has stores in Hongkong for the last couple of years. It targets atleast 10 retail outlets on international level in the next two years.

Woodland ventures into international markets with footwear and outdoor brands

The brand further plans to set up outlets in destinations like Dubai, Singapore and Moscow and targets Malaysia, Thailand, China, Kuwait, Saudi Arabia, South Africa and Canada. Independent or stand alone stores are also in the pipeline which requires an investment of about Rs. 1.5 crore which might go up to Rs. 5-10 crore as per the requirements.

The brand aims to keep apace with the fast growing outdoors which would gear up both in national and international markets. It claims 80 per cent market share in this segment in India. The officials say that the company has seen a growth of about 15-20 per cent in the outdoor category in the last five years in comparison to the y-o-y. Outdoor gears has come out as a more popular lifestyle item among the common people.

Woodland in future is planning to take an e-commerce route in order to expand itself globally. They have a social media which runs campaigns and controls the online selling platforms in vernacular languages.