It certainly seems like common sense, and basic ethics, to avoid making up names and posting rash and inflammatory comments on your client’s digital media pages, or even worse, on their adversary’s or competitor’s pages.

Yet this ridiculous junior high type behavior happens. In Dallas, a former NBC anchor-turned-PR-specialist (hired, no doubt because he had “good media contacts,”) recently disgraced himself, the law firm that hired him and a high profile client at the City of Dallas, by resorting to such tactics. The client, the Dallas Police and Fire Pension Fund, owns a high- rise glass building whose reflection is allegedly burning and ruining exhibits at the adjacent Nasher Sculpture Garden. Much discussion has taken place including possible solutions, name- calling and fault-finding.