Tag Archives: A&F

You’ve probably heard about how Abercrombie & Fitch’s CEO insulted potential customers by explaining his brand wasn’t meant to be worn by fat girls and the “uncool.” While no one appreciates the fact hot young musclestuds like to wear A&F as much as we do, everyone should be allowed to buy a product. It seems he doesn’t see A&F as aspirational but rather exclusionary.

A lot of folks have expressed their disdain, but I have to say, my favorite approach is the one taken by Mike Jeffries. And since the Dallas Voice Fashion Issue is currently on stands, what better follow-up that with a kind of anti-fashion story?

It’s hard not to smile with appreciation to read a story about product un-placement of the level we readhere. Turns out Abercrombie & Fitch — that clothing brand that sells sex about as blatantly as one of the girls along Harry Hines — has standards … and they don’t include the cast of Jersey Shore. Lots of businesses pay TV shows and movies to feature their labels in the show (it’s not a coincidence that the judges on American Idol are always drinking Coke on the dais) but A&F so disapproves of the message sent by Snooki, The Situation and their cliche (not aspirational, A&F says), that they are willing to pay MTV not to let them wear their clothes.

This gives me an idea: Why not blackmail closeted gay celebs not to review their movies and CDs and run their interviews in the gay media? I’m not even talking about Dallas Voice — this is something that could keep Perez Hilton in faux fur and Twinkies until the next millennium. After all, if folks will willingly pay you off not to associate yourself with them, why not take advantage of it? (It might even extend to dating, though I haven’t worked that through.)