“App Discovery is very hard. But app store top rankings (on iOS mostly) are known as the Holy Grail of discovery. Unless you get featured by Apple or Google, this is the second most effective way to get discovered. Anyone who has already reached the top 25 rank of a given country store knows exactly what we mean. They generate pure organic downloads (sometime twice what you would normally get by not getting there) without much effort because millions of users are checking them every day. Leader boards are popular, and rightly so.”