The decision: To be successful business professionals investing resources wisely and navigating a clearly defined path detailed in a comprehensive marketing plan based on documented fact —or— to be gamblers flying by the seat-of-the-pants hoping to become successful?

There is risk in every business and those afraid to take the carefully calculated risk are destined to mediocrity if not outright failure, but gambling with your business is corporate suicide. The research necessary to make informed decisions is surprisingly affordable. Research will:

Define your market.

Determine your competitors' strengths and weaknesses.

Identify opportunities in the marketplace.

Evaluate your company/products/services from your customer's point of view.

Protect your resources from costly guesswork-based mistakes.

Below is a partial listing of The William Kerr Agency's core research competencies which include a wide array of offerings and methodologies to meet the needs of our diverse clientele.