MSN launches new products and services to attract Indian audience

MSN India on September 20, announced the launch of a host of new products and services for its Indian audience. Besides a new look MSN India homepage, the company has introduced customizable domain names, improved channels on the Indian portal, Messenger, more value added content and other innovative marketing campaigns.

With a more vibrant and user-friendly interface, the new MSN India homepage will have all the latest products and services offered by MSN. “We now have a cool and exciting homepage along with four new improved channels that offer users the best insight on Lifestyle, Entertainment, News and Sports,” said Jaspreet Bindra, Country Head, MSN and Windows Live.

MSN India also launched Windows Live Domains, where users can have their own domain names and create customized email accounts. Elaborating on it, Krishna Prasad, Head of Programming, MSN India and Windows Live, said, “With the makeover of the MSN India homepage and the channels, there will now be more exciting content and a simple user interface on offer for the consumers. All in all, we want to enhance the users experience as best as we can with such products and services.”

One of the major marketing campaigns by MSN was for the online promotion of Sanjay Dutt-starrer ‘Lage Raho Munnabhai’ through different mediums. Commenting on the ‘Munnabhai’ bot available through MSN Messenger, Bindra added, “There have been such other robotic chat channels globally, but we are the first in creating and bringing it in India.”

A new special effects advertising package, especially created for the new and improved portal, was also unveiled by MSN India. With innovative newer online advertising tools, advertisers will have a host of newer ways to promote their products.

“The new MSN India portal will offer advertisers innovative and more enhanced advertising tools that would reach out to a wider audience online. The new range of special effects advertising tools from MSN have an element of interactivity which draws a user’s attention,” said Raj Nayak, CEO, NDTV Media.

Along with these, MSN India also unveiled a whole range of Windows Live products like Live Search, Windows Live Spaces and Windows Live Messenger.