Promotional Products Blog

A corporate marketing strategy should be diverse in its approach, and it is important to understand and keep up with the trends that are working well for the market leaders in your industry. Content marketing is changing at a fast rate, and our guide to the latest trends may be helpful to you as you consider your future plans. Promotional merchandise is also a very useful tool in your marketing strategy, and here at Connect Promotions, we know that we can make the most of the opportunities for you. Contact us to discuss working in [...]

Promotional products have a key place in a modern marketing strategy but many companies are still not making the most of them as a tool to grow their business. Working with Connect Promotions can enable you to embrace this marketing opportunity and take advantage of all of the benefits of a well planned promotional marketing strategy. Making your promotional merchandise work for you is all about maximising every opportunity to raise the profile of your brand, and adopting a varied and far-reaching approach is the most effective way to do this. The following tips demonstrate [...]

Generating leads is a high priority for all businesses, and when you’re using promotional products in the right way, this can become an easier process. If you’re not getting the precise and effective results you want from your promotional marketing, there is certainly room for improvement in your strategy and use of promotional products. Here at Connect Promotions, we can help you to plan and execute campaigns and to generate leads using promotional products. Our targeted approach is popular with our partners because it helps to reduce their workload, make leads more relevant and streamline [...]

Here at Connect Promotions, we love to partner with innovative businesses to create a promotional marketing strategy that works on many levels. Smarter Egg is a growing business, based in Cork, which aims to provide professional development through peer coaching programmes and events. The Smarter Egg network is all about making connections between individuals and leading business professionals while accessing dynamic new business thinking via relaxed and stimulating events. When Aodan Enright, the brains behind Smarter Egg, came to us at Connect Promotions, he was looking for something special. Here’s how we delivered: What Works [...]

Getting your promotional merchandise right means making it relevant and desirable to your customers, and increasing your leads through effective targeting. A logo gift set is a collection of promotional products that are connected to your brand and put together to create a unique and thoughtful gift. Here at Connect Promotions, we can help you to design a logo gift set that your staff team and customers will love! Growing your brand identity with personalised promotional products offers you the opportunity to target campaigns and build an attractive gift that suits your budget and your [...]

Promotional merchandise is a popular form of marketing and has come a long way since companies began to distribute personalised pens on a mass scale. Today, promotional items are specific and offer a unique way to develop your brand through good quality gifts, branded clothing and corporate items. The gifts you give out connect to your brand identity, and can be a powerful part of your marketing and branding strategy. Here at Connect Promotions, we understand how promotional merchandise should be used, and we’re here to help you get it right. We will be on [...]

We are surrounded by colour every day of our lives, and it’s no surprise that it has an impact on the way we feel. Marketers know this, and use the power of colour every day to influence our decision making and the connections we make with their brands. Research shows that colour increases brand recognition by up to 80%, and just taking a look at your favourite brands shows how important the connection between colour and brand image really is. It’s a precise science, but making the most of colour in your marketing strategy can [...]

If you’re running a business, your website is probably one of the most important tools you possess. A great website can be key to the success of your organisation, and when you want to make changes or develop new areas within your business, a website re-design can be an obvious solution.

Powerpoint is a useful tool but relying on it to deliver your presentation for you can only go wrong. When you’re making a presentation of any kind, your most important consideration should be making a connection with your audience, and this should be your focus. Many presenters make simple mistakes that can cost them audience engagement and render their efforts useless. If you want to avoid common pitfalls, read on for our tips on improving powerpoint presentations. Here at Connect Promotions, we understand that customer connection is essential, and we can work with you to [...]

GDPR, General Data Protection Regulation, is a new EU regulation that enforces standardised data privacy laws in businesses across Europe. It aims to protect data privacy for all EU citizens, and businesses that do not comply with new laws by 25th May 2018 can be fined up to 20 Million Euros, or 4% of their annual global turnover. When you want to be taken seriously as a business at the forefront of your industry, it’s vital to comply with legislation such as this. If you’re not clear on exactly how these legislative changes will affect [...]