CARA B Naturally® Launches A National Pledge Campaign Take The Pledge to Care, Naturally!

CARA B Natural Products, Inc., a company trailblazing new ground in the ethnic personal care category, has launched a Pledge to Care, Naturally, a national campaign that is intended to
positively impact the wellness and development of your children. By
requesting that Moms, Dads, caregivers and community members sign the Pledge to Care, Naturally, CARA B Naturally hopes to show a true commitment to promoting healthy decision-making for kids and families as a whole.

Babies
and children are the most vulnerable to the potentially harmful side
effects of toxic chemicals. Many chemicals found in everyday baby and
children’s products have been linked to developmental, learning and
behavioral issues, as well as skin and respiratory problems such as
eczema and asthma. CARA B Naturally is asking that you join us as we
pledge to do our best to eliminate toxic chemicals from our loved ones
lives.

I
pledge to do my best to make informed and healthy decisions for my
family by avoiding toxic chemicals in the care of the children in my
life.

I do this because:

Children are more vulnerable than adults to the potential harmful effects of chemicals.

Natural, chemical-free products are safe and effective.

My family deserves the best.

Our Children Are Always Beautiful, Naturally…

About CARA B Natural Products, Inc.Co-founded in 2009 by Landra Johnson, Chief Executive Officer, and
her sister Kristi Booker, CMO, this minority-owned business is
committed to promoting positive images and messages for and about
ethnically diverse children. CARA B Naturally is devoted to celebrating
natural beauty and is eager to help foster healthier attitudes about how
kids view themselves. From the Company mission and all-natural product
formulations, to the high customer service standards and
charitablegiving program - everything at CARA B Natural Products, Inc.
is based on thebelief that Children Are Always Beautiful, Naturally®.

CARA
B Naturally currently offers four Certified Natural personal care
products for children of ethnically diverse backgrounds. The Company
plans to expand its product offerings in the coming months.•
Shampoo / Body Wash – A clinically tested, tear-free formula that
includes vitamin E and aloe to moisturize and soothe, while imparting a
rich cleansing lather and calming all-natural chamomile fragrance. •
Leave-In Conditioner / Daily Moisturizer - Designed for use immediately
after shampooing to improve manageability and for use every day as a
light, non-greasy, and gentle moisturizer. Jojoba oil and Shea butter
leave hair feeling noticeably soft.

CARA B Naturally is available at the Company’s website, select
Whole Foods Market locations and several independent natural retailers
nationwide. In January 2012, CARA B Naturally successfully launched
atest in both Target and CVS stores across the country. The brand will
also debut in select Walgreens' stores in August of this year. To learn more about CARA B Natural Products, Inc. please visit www.mycarab.com