OMS MENA, Lebanon

Operating since 2012, OMS is a young team of digital professionals with extensive experience in Digital and Social Media, providing our clients with the needed expertise and execution to effectively realize their goals, and communicate their message across different platforms in a creative and innovative way.

Mission

Our mission is to provide effective and result-driven digital solutions that are drawn from a true understanding of our client’s business, objectives, and audience.

Belief

We believe that online marketing is no longer an option, and that for brands to succeed they must optimize, socialize, and integrate their marketing efforts to be able to stand out in today's over-saturated online marketing world, which is now harder than ever. So in order to be noticed, something has to be special, memorable, and has to stand out for the right reasons!﻿

The Work Process

We do it all from research to results. The process includes: research, planning, development, execution, management, and measurement.﻿

As soon as we receive a brief from a client, our digital strategists conduct an in depth research to understand the brand, the target market, and the customers' online behavior towards the brand and its competitors. This allows us to identify the opportunities, set the objectives, define the target audience, and develop a full digital strategy that includes a content plan, media plan, social media plan, Google plan, and design and branding. Additionally, our media planners work in line with the digital strategists to develop an effective and measurable media plan by identifying which media platforms would best advertise the brand and what audience groups to target. ﻿

The plan is then ready for execution!﻿

That is where our talented copywriters come in. They craft original content, based on the developed content strategy, to communicate the main message. They work hard on delivering posts that educate, inform, inspire, and entertain the readers all at once, to reach a wider audience. This takes place hand in hand with our multimedia designers, who generate attention grabbing ideas and outstanding conceptual designs from scratch that will incite the target audience and stand apart from competitors.﻿

The content is now ready to go live!﻿

Our hands on community managers make sure everything goes online at the right time, on the right platform. They also monitor the pages, engage with fans, and respond to their queries. In the meantime, our media planners launch media campaigns and monitor them closely to ensure that the KPIs are met.﻿

Note that all our platforms undergo monthly evaluation to measure their performance in terms of reach, engagement, clicks, responsiveness, etc. using our "Social Media Pulse" tool that provides us with advanced analytics.﻿

The Team

Our young, dynamic, and professional team is formed of account managers, digital strategists, media planners, multimedia designers & developers, copywriters, art directors, UX designers, Google experts, and community managers. They have the best digital marketing skills, topped with creative innovation.﻿

All team members at OMS put their efforts together in order to turn a brand's marketing objectives into realities in creative, strategic, and measurable ways.﻿

And they are all ready to boost your business!

The Tools

Social Media Pulse

An exclusive and outstanding reporting tool that reveals the performance of the brand’s platforms versus the performance of the competitors, ensuring the realization of our objectives with real-time statistics.﻿

Keyword and Display Planner

This allows keyword research, planning, and optimization.﻿

Our team of Google experts conduct research about the terms that the target audience use mostly while searching online for specific needs. Then, they test the terms on the target market to get their search volume trend, and this allows them to craft content based on the users’ search trends. This makes the content socially relevant, tackling the interests of the audience and fitting with Google’s search trends.﻿

CRM Software

A web based application to manage and analyze customer interactions and data throughout a customer’s lifecycle. Its goal is to improve the experience of our customers and our business relationships with them, assist in customer retention, and drive sales growth. It is designed to compile information on customers across different channels and points of contact between the customer and the brand.

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