Amazon FBA Max Pricing

What does it mean when your repricer tells you that a certain number of your products are at your max price? How do you set your max price? Appeagle will tell you via the “All Available Fields” download what your current price is and what your max price is. To find items that are at max price, create a new column and use the following formula:

Any items where the difference is zero are items that are currently priced at your max price. You can easily do the same thing with other repricers and quite a few repricers will generate a spreadsheet of “items at max price” as a standard feature.

If an item is at max price, it means that either you set your max way too low OR that you do not have any competition on the product. If it’s the later, then you could actually set your max price as high as you wanted and still be the lowest priced item. However, if you’re too high, then nobody will buy your item. Amazon customers are less price sensitive then other customers but there are certainly limits to how high you can price an item even if you are the only seller.

So what is the best way to set max prices? Ideally it would be something like MSRP plus say 10%. But Amazon doesn’t give suggested prices anymore. Finding MSRP for one or two items is no problem but finding them for hundreds of pairs of shoes a week becomes way too much work.