Citroen have launched a new campaign for the DS4 called “DS4 Seekers” which is basically a huge game of hide and seek with virtual cars in the real world via mobile phones or online via Facebook.

Each day players are given a virtual DS4 to hide on the real streets around them, and for every DS4 found (or hidden), they’ll get an entry into the draw to score a brand new Citroen DS4. But if you can’t get out and about to participate, you can play online via a custom Google Street View mashup.

It’s a neat concept that reminds me of the famous MINI Getaway campaign, but this is both different and unique in its own right, so it will be interesting to see how much traction it gets… The campaign runs until the end of the week, so if you are in London, check it out. Created by OMD UK.
Thanks for sending through Jonathan! So what do you guys think?

[...] the end of the game. The Facebook version of the game features a Google Maps Mash up I spotted this over here and am looking forward to seeing how this all pans out. I’m sure there will be a slick case [...]

I’ve downloaded and played with this. Bit disappointed as I thought it would entail finding and placing Augmented Reality DS4s using my phone, as the videos tease at. Instead it’s just finding and placing pins on a map.