The Marketing team at Kaiser Permanente Colorado (KPCO) knew brand awareness and impressions weren’t enough to prove a meaningful marketing impact. To establish revenue-driven integrated demand generation, they knew that the first step was to align with sales’ goals while synchronizing with the customer journey. Ultimately the aligned marketing and sales teams at KPCO were able to attribute 53% of all closed deals to the influence of their newly integrated demand generation program.

Download this ebook to see how Kaiser Permanente Colorado aligned marketing and sales and made the shift to complete revenue-driven demand generation.