A-Player of the Week

October 03, 2016

15+ years of using advanced analytics to drive business/marketing results with hands-on marketing strategy and creation of 350+ campaigns. Managed teams of 1-6 staff members, and presented to audiences of 1-200+. Managed advertising/ marketing budgets ranging from $80K-$3.5M. 120+ hours of presenting and training on a wide variety of subjects including analytical marketing, social media, establishing key performance metrics, and digital strategy.

Website Project: Implemented a ballpark pricing estimator amid negative concerns from our partners and sales team. As a result we had a 54% increase in leads and 33% increase in website user visits. My decision to include ballpark pricing was based on quantitative and qualitative data, which overruled the concerns.

Prepared and directed monthly performance data intelligence reporting to executive team so I could recommend performance improvement strategies and continue industry leading digital marketing dominance.

Due to my success at Nationwide Homes, I was recruited by Q4 Launch to create new and improved integrated digital marketing strategies for the agency and their national hospitality client base.

May 02, 2012

Seeking management position in marketing for a national or international company.

SUMMARY

Eighteen years in interactive and direct marketing with core competencies in data strategy, revenue and program management, operations and analytics with a focus on customer retention and acquisition with competencies in data modeling, development and copywriting.

An energetic self-starter skilled in developing programs that connect businesses with customers, developing reports, models and marketing plans; adept in identifying new opportunities and building productive relationships with clients and co-workers.

Marketing Consultant, April 2009 to Present

Various Companies

• Ratner Companies – BUBBLES, Salon Cielo, Cibu (Washington, DC): Led a rebrand program launching a new website, a digital campaign via email, video, paid media and social media, DM initiatives, and in-store collateral program driving consumers to a chain of hair salons; Managed an ecommerce site including marketing, merchandising, and product development for a hair care portfolio

PROFESSIONAL EXPERIENCE

Market Traders Institute, Inc., Lake Mary, FL

July 2009 – October 2010

Email Marketing Manager

Developed and managed email marketing campaigns for multiple business units. Managed Customer Relationship Management (CRM) program using Sales Force to target and monitor customer acquistion. Implementor of marketing action plan based customer data analysis. Measured effectiveness and implemented plan of action based on data analysis from all email marketing campaigns.

• Established email marketing strategies and calendars by customer segment for six business units.

• Provided email marketing campaigns during the course of current global expansion in partnership with Leadership Team.

The Mark Travel Corporation, Orlando, FL

September 2007 – May 2009

Internet Marketing Manager

Managed and edited four websites to include copywriting for new products, promotions, press releases and customer communications within a Content Management System (CMS). Used data obtained from Omniture to measure and analyze all email and online marketing campaigns to determine effectiveness. Managed email marketing campaigns. Directed landing page layout and optimization through use of multivariant testing and audience segmentation. Online media buyer for various marketing campaigns. Participated in preparation of annual budgets and reconciliation of actuals vs. budget on a monthly basis.

January 27, 2011

Online technical web marketing coordinator using a combination of business knowledge, innovative thinking, and sound judgment in the solution of problems or the pursuit of business opportunities. Proven ability to tackle complex, technical, resource-restricted project budgets from conceptualization to technical implementation blending analytical and creative thinking. Skills that include strong technical and new media marketing, direct and powerful online and email communication, coordination and project management. Fully committed to providing and implementing dynamic, compelling solutions to the ongoing objectives of any project and any organization.

Master's degree in Business Administration with nonprofit management emphasis, searching for an online new media marketing position in a nonprofit or socially responsible organization. Over 10 years nonprofit technical experience and 5 years web production and online marketing using integrated rich media tools. Able to work independently with little or no supervision or as member of team. Proven team leadership abilities; troubleshooting and communication skills; and interpersonal skills that include tact, patience and humor.

August 11, 2010

•Innovative
and strategic thinker with over twenty years experience in the
interactive media space, successful in developing marketing solutions to
drive business growth and to develop and promote key brand messaging
while achieving positive ROI

June 28, 2010

To seek a
challenging leadership position in a dynamic organization that will
enable me to leverage my considerable business and technical knowledge
base to contribute to the success of the organization

Summary
of Skills:

Broad professional experience of 8 plus
years in email marketing, both acquisition and retention based on the
agency and client side in a variety of roles from account management to
sales engineering to deliverability.

Account Supervisor (July 2005 – September 2005)

Coordinated
with all departments within the company to maintain and grow 12-20
clients annually. Managed clients including Speedo, Steiner Sports
Collectibles, and Artbeads with combined annual budgets of $1,700,000.

Oversaw every aspect of campaigns including:

Wrote and edited new business proposals for existing clients to grow marketing investment.

Managed and advised interns and coordinators in daily account activities.

Analyzed reports daily to optimize and achieve clients’ objectives.

Account Manager (May 2004 – July 2005)

Organized and facilitated weekly client meetings.

Wrote and edited online creative copy for client advertisements.

Maintained daily client communication to foster better relationships.

Associate Account Manager (April 2003 – May 2004)

Handled day-to-day aspects of small and medium size clients.

Coordinated launches of multiple search engine marketing campaigns.

Reynolds Consulting Services

Account Coordinator (May 2001 – March 2003)

Planned and coordinated various national training events and meetings.

Provided logistical support by tracking and distributing all event data.

Supported projects for various departments using Microsoft Office Suite.

Internet Marketing Consortium / Cable Print Network Marketing

Project Manager (February 2000 – June 2000)

Designed and implemented marketing plans.

Oversaw projects for both major corporations and small start up businesses.

Created a promotional campaign that included a print ad in a national magazine.

Acme Markets, Philadelphia, PA October 1992-Present (Part-Time)

Clerk/Produce (October 1997 – Present)

Build product displays

Maintain quality of produce department.

EDUCATION AND SPECIALIZED TRAINING

TEMPLE UNIVERSITY, Graduated: January 2000

Fox School of Business & Management: Bachelor of Business Administration

MAJOR: Marketing with People’s First Certificate in Human Resources Administration.