MADISON, Wis.--(BUSINESS WIRE)--The Hilton
Madison Monona Terrace hotel, owned and managed by Milwaukee-based Marcus
Hotels & Resorts, today announced its Carbone
Ribbon Room, to support the University of Wisconsin Carbone Cancer
Center (UWCCC). Each night the room is reserved, the Hilton Madison will
donate $25 to UWCCC. Patients being treated at UWCCC will also have the
opportunity to stay in the Carbone Ribbon Room, as an effort to provide
additional relaxation and support during their road to recovery. The
Carbone Ribbon Room will be unveiled to the media and the public on
Thursday, February 27, 2014 at a special ribbon cutting ceremony and
reception.

As a result of the 1971 National Cancer Act, the Carbone Cancer
Center was established at UW-Madison as one of the first six
university-based comprehensive cancer centers of excellence. The UWCCC
is involved in groundbreaking clinical trials and research studies to
find new ways to prevent, diagnose and treat cancer.

The Hilton Madison has reconfigured and redesigned one of the hotel’s
premium lakeview rooms to offer a bright and inspirational environment.
The Carbone Ribbon Room will feature a journal to share personal
stories, a compilation of sentimental narratives, and many more local,
unique elements. The artwork in the room is commissioned by local
Madison artist and resident, Angelina Paoli. Paoli is a cancer survivor
herself. The Carbone Ribbon Room logo represents multiple cancer
awareness ribbons, and the bow shape represents the gift committed
towards funding cancer research through the Carbone Ribbon Room project.

“We are excited about the Hilton Madison’s new initiative to raise
awareness for the UW Carbone Cancer Center, while also supporting our
patients,” said Janie Winston, UW Carbone Cancer Center outreach
specialist. “This is another excellent example of a local business
making a difference in the future of cancer research on a local,
regional, and national level, and we are most appreciative.”

The Carbone Ribbon Room originated from the initiative of a team of
Hilton Madison associates. Andrea Mace, regional sales manager for
Marcus Hotels & Resorts, is an active member of the UWCCC Emerging
Leaders Board (ELB), and the Carbone Ribbon Room concept was conceived
through Andrea’s devoted involvement with the UWCCC. Andrea has been the
driving force behind the project from the beginning and has been
involved in every detail. The impact of cancer on Andrea’s family, like
so many others, brings a level of honor and dedication to this important
project.

“Cancer touches many, and we all have a story to tell. By partnering
with UWCCC on the Carbone Ribbon Room, we hope to generate awareness and
inspire others to take a creative approach to community involvement,”
said Mace. “The UW Carbone Cancer Center is recognized as one of the
nation’s leading innovators in cancer research, and we’re fortunate that
it’s right here in Madison. This room enables the Hilton Madison to
connect with the local community, encourage survivors and family members
affected by cancer to share their stories, and to help fund essential
research.”

“As a hotel, our job is to provide excellent hospitality and to make
guests feel welcome and relaxed during their stay with us. Our
associates banded together to take our mission one step further by
generating awareness and support of this important cause. I am very
proud of our entire staff here at the hotel,” said Ranette Maurer,
director of sales and marketing for the Hilton Madison.

Kyra Popp, sales manager at the Hilton Madison added: “The Carbone
Ribbon Room is an ideal way to leverage the resources we have at the
Hilton Madison to make a difference and be a part of something bigger
than yourself. I have personally been touched by many people that have
had cancer, and fortunately with the medical advances made in detection
and treatment, many have overcome their battle. With funds going
directly towards UWCCC, the creation of the Carbone Ribbon Room will aid
in further advancement towards curing and preventing all types of
cancer.”

Chris Kessler, controller for the Hilton Madison, recently lost his
sister, Kellie to cancer, and shares his thoughts about why the Carbone
Ribbon Room is so important. “Kellie always reminded me how important it
is to have a positive attitude when fighting this battle and the Carbone
Ribbon Room is an excellent way to show that to the community. Kellie
was involved with the Hilton Madison for over 10 years and the Hilton
Madison has become a second family to both of us. The creation of this
room will not only bring attention to this horrible disease that affects
families everywhere, but, in a small way, also help to keep Kellie’s
spirit alive.”

Giving back to the community is not something new to Marcus Hotels &
Resorts. In 2010 the Pink
Room launched at its InterContinental
Milwaukee property to benefit Milwaukee’s After Breast Cancer
Diagnosis (ABCD) foundation. As of December 2013, $30,650 has been
donated to ABCD as a result of the Pink Room Project.

Media interested in attending the Ribbon Cutting ceremony on February
27, 2014 at 4:00 p.m., should contact Ranette Maurer at rmaurer@hiltonmadison.com
or 608-260-2363.

The Hilton Madison is located on the shimmering shores of Lake Monona,
one block from the state capitol building and in the heart of Madison’s
dining, shopping, entertainment, art and theatre districts. The property
is connected to the Monona Terrace Convention Center, making it the
premier location for business meetings and social gatherings. Located in
the Hilton Madison, the award-winning Capitol
ChopHouse is Madison’s power lunch spot and features great steaks
and seafood. The menu offers organic and natural foods with local
ingredients purchased from farmers’ markets throughout the area. The
Hilton Madison was named the best hotel by Madison Magazine in
2011 and received the Planners Choice Award from Meeting News,
among other recognitions. Reservations can be made by calling
866-403-8838. For more information, visit www.hiltonmadison.com.

Marcus Hotels & Resorts

Marcus
Hotels & Resorts, a division of The
Marcus Corporation (NYSE: MCS), owns and/or manages 18 hotels,
resorts and other properties in 10 states. A force in the hospitality
industry, Marcus Hotels & Resorts provides expertise in management,
development and historic renovations. The company’s portfolio includes a
wide variety of properties including city-center meeting hotels, upscale
resorts and branded first-class hotels. For more information on the
latest news and updates, please visit: http://media.marcushotels.com
and follow the company on Facebook
and Twitter
(@MarcusHotels).