She looks at how consumer-driven health care (CDHC) and incentives go hand in hand, including some interesting real-world outcomes from internal case studies:

A consumer goods company used up to $360 in premium discounts as an incentive for employees to complete a health risk assessment (HRA) and biometric screening, and to declare they were personally smoke-free.Result: 60% of employees completed the HRA and biometric screening, and 54% declared they were smoke-free.

A health care system offered up to $150 on a gift card to participate in a multi-layered, points-based incentive program.Result: 70% of employees completed the HRA, 24% received a flu shot, and 16% completed online health education modules.

An insurance carrier offered a $20 gift card to employees to complete an HRA.Result: 93% of employees completed it. An energy company offered a $25 gift card to achieve the same goal and saw 95% participation.

A utility company offered a $50 gift card to participate in a weight loss campaign with a goal to lose five pounds or more.Result: 36% of employees enrolled in the program and 14% lost at least five pounds.

Bottom line: It doesn’t take a whole lot to get a return—and often a large one—on your incentive investment.

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