World`s most trusted travel advice?
Not long ago (this is not a fairy tale story), one of the Resorts on our island not far from us had some good and some very-bad reviews, posted on the TripAdvisor website.
A couple of months later all of the bad-reviews ware magically disappeared and only good ones were there, we thought how can that be?
We had also some good and some bad-reviews and couple of them were truly horrible lies.

We contacted the Tripadvisor and told them that these were not true and the person who posted them never stayed with us, and guess what?, we were told to pay up to get the bad reviews removed.
We know now that a substantial number are false, and that is not only reviews about our Resort. We had a Guest who told us up-front to drop the Bungalow stay fee and so avoid appearing on Tripadvisor with a bad-review.

Trip Advisor gets a taste of its own medicine
The world's largest travel website, TripAdvisor, was censured by Britain's advertising watchdog and warned that it must not claim that all of its user-generated reviews are from real travellers.
The website carried statements such as "more than 50 million honest travel reviews and opinions from real travellers around the world" and "reviews that you can trust", the Advertising Standards Authority said.
But the watchdog upheld complaints that the US-based company -- which claims to be the world's biggest travel site -- did not verify the reviews to the extent that it could guarantee they were all genuine.

Now that Trip Advisor has taken a pounding on British TV, what is "the management" going to do about it? We suggest that thay can start by publishing a guide to reading the reviews.
Otherwise, the only thing this site is doing is misleading honost people who really want to learn about the places they want to visit.

Advertising Standards Authority said that claims that all reviews on the site were from actual travellers were "misleading".
"We told TripAdvisor not to claim or imply that all the reviews that appeared on the website were from real travellers, or were honest, real or trusted," it said in a statement.
TripAdvisor said its fraud detection systems were "advanced and highly effective" but that it was "not practical" for them to screen all reviews manually and that there was no practical way for it to verify identities owing to its independence from operators.
TripAdvisor said reviewers were asked to sign a declaration that their review was genuine and honest.

The ASA concluded that this did not prevent non-genuine reviews from being posted.
A key complaint was made last year by an online reputation management firm called KwikChex.com, which said it had spoken to thousands of hotels claiming to be affected by malicious reviews, the Guardian newspaper reported.
The British Hospitality Association welcomed the ruling.

Spokesman Miles Quest told London's Telegraph: "We agree with the ruling - the industry has had issues with a number of aspects of TripAdvisor.
"We feel that the more people who use the website understand the basis on which the reviews are made, the better."
"Some hoteliers feel some of the reviews leave something to be desired in terms of accuracy and content, and have found it very hard to find redress."