‘Hu is short for human – human being, human race, humankind,’ said Pharrell. ‘But Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected.’ Pharrell Williams

Building on the limited-edition NMD that launched in July, Pharrell and adidas Originals return with Hu, a diverse range of full-color footwear and dynamic activewear. Celebrating a spirit of equality, acceptance, co-existence and understanding, the collection features flags, stripes, and translations of the phrase “Human Race” in English, French, and Japanese. Pharrell sums up the collection’s message simply:
‘I play for the human race.’

With the launch of Hu, Pharrell looks to shine a spotlight on communities around the world, sharing stories and traditions of humanity. In this first collection Native Americans from North Dakota invited Pharrell into their community to share their stories of compassion and culture, carrying on traditions of language, prayer, celebration and knowledge from one generation to the next.

‘I am so thankful to the people of MHA Nation who shared their journey and experiences with me. I want to use my platform for people to tell their stories and help empower people no matter where they’re from. By understanding humanity’s past, we will build a bridge to its future.’ Pharrell Williams

The adidas Originals = PHARRELL WILLIAMS Hu collection launches at select retailers worldwide and online at http://www.adidas.com/pharrell on September 29th.

Pharrell Williams was presented the Fashion Icon award by Kanye West. Williams addressed his stylistic journey, crediting his early proclivity for do-it-yourself on Chuck Taylor sneaker as a key inspiration. “Freedom is whatever you want it to be,” he said.

Tokyo faces a new reality after the tragedy of 3/11. While persistent challenges still lay ahead, the city’s creative class is hell-bent on making sure that their hometown thrives. Innovative and resilient, they are defining the future of Tokyo on their own terms. We put our boots on and went exploring.
via Palladium Boots