I have done over 1 billion direct mail pieces over the past 25 years in the mortgage and automotive space and I’m always amazed at how similar their businesses are when it comes to marketing. It’s fun bringing automotive marketing ideas to the mortgage industry and...

Here’s a quick list of 45 statistics on why we believe leaders should explore new technology driven tactics to allow consumers to contact them to get answers and information without calling them or visiting a website. With our new 4 ways to respond technology...

Direct Mail Marketing – 3 Reasons Direct Mail is Best Advertising Investment In a world where new businesses turn to the internet for their lead generation, traditional direct mail has become even more valuable to those who know how. Whether you are looking for a...

5 Surprising Facts That Show Direct Mail Still Generates the Highest Return on Investment. In a previous blog, Direct Mail Marketing, we mentioned that direct mail generates the best inbound leads. We’ve explained how cost effective it is and how it allows you to...

The 5 Most Effective Auto Dealer Direct Mail Pieces. In our last blog post we discussed how direct mail generates the most cost effective form of inbound lead generation. Today we are going to dive into that topic a little further and elaborate on the best...