The adviser roles will see staff work for BT's consumer division in the UK and Ireland to fulfil its promise to provide the 'best and most personal support'.

Building on the 1,100 posts it created in the UK in the last year, BT Consumer said that it will no longer use contract roles.

Marc Allera, chief executive of BT's consumer business, said: 'These new roles will provide better job security, and will mean our people can focus on putting our customers first and offer the best help and support.'