Today, when every device begs to be connected, it has become easier—almost necessary—to accept the adaptable nature of the web. Responsive web design is an emerging best practice, and our layouts are becoming more flexible. But often, innovation is focused on technical implementations while the visual aesthetic remains ignored. To put it another way, we’re embracing “responsive” but neglecting the second part: “design.” Now is the time to seek out an aesthetic that is truer to the medium.

Mobile devices are shipping with higher and higher PPI, and desktops and laptops are following the trend as well. There’s no avoiding it: High-pixel-density, or “Retina,” displays are now becoming mainstream—and, as you’d expect, our websites are beginning to look a little fuzzy in their backlit glory. But before we go off in the knee-jerk direction of supersizing all our sites, we must identify the problems ahead and figure out the most responsible way forward—keeping our users in mind first and foremost.