Samsung hungry to eat Apple

Samsung have vowed to become the world’s leading mobile handset manufacturer this year, despite their ongoing legal dispute with rivals Apple.

Edward is the Editor of CIO UK and an occasional contributor to Computerworld UK with a particular interest covering digital strategy, leadership, enterprise culture, and diversity. Edward meets regularly with Chief Information Officers and other business technology executives to discuss C-level issues and keep on top industry trends and disruptive threats.

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Samsung have vowed to become the world’s leading mobile handset manufacturer this year, despite their ongoing legal dispute with rivals Apple.

The Korean-based electronics giant, who are being sued by Apple over a breach of intellectual property rights over their Galaxy series smartphones and tablet computers, announced they wanted to crush their competitors publicly for the first time on Wednesday.

“Samsung will become the world’s biggest handset maker within a year as we have good product mix-up according to markets,” Hong Won-pyo, executive vice president of global product strategy in Samsung’s mobile communication division, told the Korea Times on Wednesday.

"We will bolster our presence in developed smartphone markets by promoting premium line-ups. In emerging markets, Samsung has a strategy to boost our share by selling more mid- and low-end phones."

The revelation comes after Samsung claimed iPad-like tablets were already established as “prior art” thanks to a scene in Stanley Kubrick’s 1968 classic film 2001: A Space Odyssey, and therefore the Galaxy line of phones and tablets do not infringe on Apple’s intellectual property.

And US-based Apple have already drawn critism during the legal battle for presenting dubious photographs of Apple and Samsung products side-by-side to emphasise their likeness in size and style, when the Samsung products in fact were larger but scaled down for the pictures.

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Unfortunately for Samsung, the products had already suffered a ban applied across Europe, except for the Netherlands, after a preliminary injunction was granted by a German court earlier this month.

In a separate legal case in The Hague, Samsung persuaded the court not to grant Apple’s request to stop sales of the Galaxy Tab 10.1 when they pointed out a number of electronic devices are flat rectangles with curved corners and large screens.

In July this year, it was announced Apple lost more than a third of its UK smartphone market share since June 2010.