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Selling points?

What selling points do you use to convince your clients to use the CampaignMonitor system? I'm especially wondering what you tell them when they point out that this system is much more expensive than ConstantContact. Any thoughts are much appreciated!

Generally we focus on making Campaign Monitor a much simpler and nicer system to use for clients. It is straightforward and flexible, and the reporting is super easy to read and act on. Plenty of people drive nicer cars than the cheapest moving thing they can buy, because they value comfort and convenience and power.

Time saved in creating the emails is also worth pointing out.

Designers have a lot more control over the design and create something completely custom for each client, with no horrible 'powered by' footers. Many designers also charge for consulting and marketing advice which they provide in concert with the design, and that's a good way to increase your rates too.

In the end, your clients will want to pay for results, so no matter what system you use, you'll need to show how it is actually beneficial to them.

we focus on making Campaign Monitor a much simpler and nicer system to use for clients

Once a designer creates a template for clients, nearly all systems become easy enough for clients to use.Especially as clients are more savvy using various Internet apps nowadays. In fact, many would say CM is too simple due to lack of features that are seen elsewhere (mainly autoresponders and surveys).

The analogy with cars is a little misplaced IMHO. Nice cars are seen by your peers and hence you want to show off. The backend of an emarketing app you use to create ecampaigns is only seen by the system user, not the target audience it's being sent to.

In the end, your clients will want to pay for results, so no matter what system you use, you'll need to show how it is actually beneficial to them.

Indeed, in other words ROI, which especially during hard times more clients are focusing on it - hence the higher the cost the lower the ROI will be.

Some designers also send the ecampaigns for clients, so ease of use is no interest to them, but cost is still a factor.

Thanks for your feedback Vince - clearly some people don't consider Campaign Monitor to be worth paying more for, but plenty of others do, hence the analogy. Lots of people are willing to pay more for a product that they find to be more effective and pleasant to use.

If your clients are absolutely committed to spending the lowest possible cost, it may be they are willing to put up with a more painful experience, and spend more time doing it. That's ok, there are plenty of products out there for very low cost sending.

Campaign Monitor is not going to be the cheapest option for everyone, or even the best option for everyone. However, there are a lot of people who are very happy with it, and this forum post is about ways you can help your clients understand how it might be worth it.

Hi Mat, this is a good thread in the making. Personally, I think a great selling point is support. In times past, we've paid a premium to service providers to ensure that things don't break and if they do, that we have them on our side. Not every email service provides 24 hour support, sane forums, Twitter feedback etc.

Think about other technical support experiences - what's more infuriating than receiving an email from tech support, glibly stating, "Works fine for me. What's the problem?". Personally, I'd pay the extra to spare everyone from a random act of violence.

Not having the Constant Contact logo on the bottom of my emails was one of the reasons I went with CM. I believe CC does not have a/b testing, a breakdown of which email clients your subscribers use and the ability to test your design in 17+ clients. After years of using CM the customer service has always been crazy prompt also...

- Anna

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