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Informal red meat marketing : a case study in the Western Cape townships

Karaan, Abolus Salam Mohammad (1993-08)

Thesis (MSc)--Stellenbosch University, 1993.

Thesis

ENGLISH ABSTRACT: Informal red meat trade was investigated as it occurs in the townships of
the Cape Town metropole. To achieve this, an interactive research
approach was followed, initially involving months of observation before
scientific and empirical analysis was conducted.
The informal marketing activities were described and analysed with the
purpose of establishing its strengths; weaknesses, opportunities, and
threats. Criteria of efficiency and effectiveness were constantly
employed. ln this regard, the prevailing system was tested against
consumer needs and preferences. A large degree of consistency was
found between the nature of supply by the informal sector and the nature
of demand from its target consumer base. On this basis, it was deduced
that the informal red meat marketing system has the potential to further
contribute to development and township food security.
The informal marketing system, how~ver, operates under specific
constraints. These were identified and subsequently recommendations
were made to alleviate these constraints, in order to maximise the
contribution of informal red meat trade to local development.