Coinciding with a slew of exclusive 2012 Summer Olympics footwear releases, adidas presents the performance enhancing adiZero Primeknit. Creating the first of its kind in the brand’s long line of innovative footwear, the adiZero Primeknit features a seamless engineered technology that was digitally knitted together with lightweight, comfortable materials. Limited to just 2,012 individually numbered pairs, this cutting-edge model will be available for purchase from July 27 to August 12 exclusively at the adidas pop-up shop at 10 Newburgh Street in London.