Marketing & Advertising

Marketing

How We Can Help:

Are you a recognized student organization at Penn State? Are you looking to find out more about the marketing resources available to you? The Union and Student Activities Marketing Department assists recognized student organizations with all of their marketing needs from advertising or public relations and even to graphic design. USA Marketing is responsible for "The Toilet Paper", a publication found in the HUB-Robeson Center restroom stalls, and elevators; the UP dates and the Down Low. The USA Marketing Department also has a plotter printer for large format poster printing, large banner printing, and a ticket printer available, too. Take a look at what other resources are available and how to benefit from USA Marketing! As always, please feel free to contact us with any additional questions at (814)863-4624. Our offices are located in 103 HUB-Robeson Center. The USA Marketing Department is located in 209 HUB-Robeson Center and can be reached at (814) 863-3398.

Advertising

The Toilet Paper

The USA Marketing Department publishes "The Toilet Paper" every week during the fall and spring semesters, and every other week during the summer. We receive numerous requests; therefore, space cannot always be guaranteed. Email the department at USAmarketing@psu.edu with the following information:

Information about the event

Must be received by Thursday in order to be included in the following week's edition.

Submissions should be 100 words or less and may include a photo or logo. (Photos/logos should be a JPEG file of 300 dpi or greater to ensure print quality.) If you would prefer to place an ad, they should be a JPEG file of 300 dpi or greater and measure 5" wide by 2" to 3" in height.

Poster Printing

The USA Marketing office's plotter can print large posters-- up to 24" wide and as long as the roll of paper will perŽmit! To expedite the printing process, bring the poster file (Photoshop, InDesign, Illustrator files are preferred) to the office on a jump drive. Your student organization's ASA account will be billed at the end of the month for the cost.

The Daily Collegian

The Daily Collegian is one of the most renowned university newspapers in the country and can be very beneficial for spreading the word for your organization. Student organizations receive a discounted rate when using an ASA purchase order. To qualify for the discounted rate, the organization must provide a purchase order to the Daily Collegian a minimum of two days before the advertisement run date. The cost of advertising is based on the number of column-inches.

Other Tools

Press Releases

The USA Marketing Department can assist your organization in putting together an organized and professional press release to distribute to the local media outlets regarding upcoming events/speakers/programs.

Publicity Materials

USA Marketing can help in creating various advertisements like:

Custom-printed balloons to display in the HUB-Robeson Center or on the Pattee Mall

Customized buttons for club members

Vinyl banners to be hung in the HUB-Robeson Center or on the Osmond Building railing

Graphic Design

We can help transform any concept you sketch out pertaining to t-shirt design and implement that into a digital format that printers will accept. We can help with most other design projects as well, including color posters, brochures, banners, etc.

Ticket Printing

The USA Marketing Department offers free ticket printing services for recognized events of university recognized student organizations, courtesy of UPAC. They have orange, green, purple, and blue ticket stock colors to choose from. (If you prefer another color, please check in advance so that they can see if it is available.) You may also include a black and white logo on your tickets by submitting it as a PCX file. You must fill out a Ticket Request Form (which can be found at http://studentaffairs.psu.edu/hub/marketing/ticketprinting.shtml) and return it to 209 HUB-Robeson Center. Please allow 24 business hours for printing.

UPAC Funded Posters

UPAC can fund FREE posters for approved, recognized student organization events! To take advantage of this FREE service, bring your Program Registration Form to the Marketing Office in room 209 HUB-Robeson Center. Also bring along with your poster and/or artwork file on a USB drive. Each approved, registered event is entitled to one large, OR two medium FREE format posters, while funding is available. Additional posters may be purchased for the price equal to the cost of printing them. FREE posters may be up to 24" x 36" in size and printed on bonded paper. Please allow a minimum of 24 business hours for printing.

Frequently Asked Questions:

What has the Marketing Department done in the past? Here are just a few of the projects the Marketing Department has helped with in the past:

Printed life-size cutouts of the Homecoming Court representatives

Designed t-shirts for various events

Printed custom labels for Laffy Taffy candy to promote a comedy tour

Facilitated co-sponsorships for many student-run events

Where is the Marketing Office located?

The Marketing Department Office is located at 209 HUB-Robeson Center.

Should I schedule an appointment to meet with someone in the Marketing Office?

When you are planning on using the Marketing Department, it is always a great idea to meet with them to discuss the right format you wish to achieve.

The Marketing Department can meet many of your organizations' advertising needs.
They are able to provide some free marketing advice for meetings or programs, advertisement design assistance, public relations needs, UPAC-funded posters, "The Toilet Paper" advertisement space, and a weekly newsletter that is published and posted in the HUB-Robeson Center.