nationwide backlash against healthy school lunches. Schools are dropping out of a program to curb childhood obesity because kids don't want to eat what they're served. David kerley has the story. Reporter: Fresh fruit, vegetables. The school lunch program rolled out to fanfare. But this morning, some schools are dropping out. Claiming the cafeterias are losing money. Why? The kids don't like the food. It was nasty. Too healthy almost. Reporter: The healthy food drive is well-intentioned, according to superintendent theresa sayer, she says her school district lost $30,000 in the first three months of the program. Our children were finding themselves hungry. They were throwing the food away. What broke our hearts is we would have to throw out intact pieces of fruits and vegetables. Reporter: The new rules limit high schoolers to an 850-calorie lunch. Some athletes say that's just not enough. &#9834; I know I gave up on food months ago &#9834; Reporter: This parody video has gone viral. Angry kansas high school students, claiming the calorie restrictions and food choices are leaving them hungry. &#9834; We are hungry &#9834; Reporter: So, how did the menu change? Well, instead of the high-sodium and saturated-fat treats like french fries and pizza, today's lunch, would be chicken breast, brown rice and veggies. Choices kids might not take to right off the bat. For many children, fresh fruit is totally new. They never experienced it. So, a lot of it is ending up in the trash. Reporter: The usda says the vast majority of schools are using the new standards. Private researchers are suggesting the small number of districts that are opting out, are well-to-do districts that can afford to do so.

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