Sunday, April 6, 2008

I'm a Sucker for Promotional Marketing

With a mere month and a half before Indiana Jones once again graces the big screen, the promotional marketing machine is firing on all cylinders. The latest Indy marketing tools? M&M's and Snickers.

Everyone's favorite saucy candy, Green, can even be seen flirting with Indy on the bag of the limited edition Mint Crisp M&M's, proclaiming that "treasure is a girl's best friend." May I take a moment and stress, as an archaeologist, that treasure-hunting is bad?

Taste-wise, these candies are just ok. They're overly sweet (I know we're talking candy here, but it was still a little too much), and the crispiness is not something I'm really looking for in an M&M. They taste kind of like the chocolate mints you get at restaurants, only not so good. I almost bought the Indiana Snickers too, but it weirded me out with the addition of coconut and the vague promise of some sort of "spice."

I'll be taking the rest of these in to my office, where the rest of the archaeologists can laugh at the altered M designs.