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NISD Board receives state award for “Bright Idea”

July 23, 2014

School districts across Bexar County have united behind a campaign to emphasize the benefits of traditional public education. Their efforts were recognized by the Texas School Public Relations Association (TSPRA) who presented the “Bright Idea” award to the 15 Bexar County school districts for their “Go Public” campaign, a multi-faceted public information and awareness campaign.

TSPRA Immediate Past President Patti Pawlik-Perales presented the award to the NISD Board of Trustees at their July 22 meeting stating that this collaborative effort embodies the spirit of the Bright Idea Award. “To be considered for this award, an entry must be creative, unusual, effective, and adaptable, and designed to promote public education in Texas through effective communications,” she said.

“The “Go Public” effort features television, radio and print ads, paired with an aggressive social media campaign aimed at actively engaging the community,” said Bobby Blount, NISD Board President and a brain trust behind the campaign. “School districts in San Antonio went ‘public’ this past year, joining our voices in an unprecedented campaign to share all that is good about our respective school districts!”

Co-chaired by Josue Robles, CEO of USAA; Kim Bowers, CEO of CST Brands; and Chris Nielsen, President of Toyota Motor Manufacturing Texas, Go Public is inspiring people across the region to take a step back and celebrate the positive and sustained impact public schools make on a daily basis.

“The concept of educating all people regardless of race, class or socioeconomic status is the engine that has made America a great nation and an economic power,” Robles said in a statement. “Society has asked public schools to carry a heavier load, to cut back their budgets, to pass all the tests, to feed the hungry, to minister to the sick, to be all things to all people. And you know what? They are doing a pretty amazing job.”