“Nationally, the average tuition discount rate for first-time, full-time students climbed to an estimated 49.9 percent in 2017-18, according to a report by the National Association of College and University Business Officers. As a result, even as colleges have increased tuition, the net revenue per student has declined.”

If you’re shopping for a college, and they tell you tuition/room and board is $50,000/year, please understand that’s only the STICKER PRICE.

Only suckers pay sticker price.

If you’re an average negotiator, say half as good as St. Don, you should pay $25,000 out-of-pocket.

We should stop saying college tuition is going up and instead say where colleges are starting their negotiations with families is going up. Where will this ever increasing discount rate arms race end? Earlham and Evergreen are just a few of the growing number of canaries in the cave.

1 thought on “Good Morning Customers—College Is Now Half Off!”

I’ve always felt the term, ‘canaries in the cave’ is ominous. In this case, reduced tuition will be welcomed by some, and feared by others. I hope it doesn’t predict the end of colleges, as we know them.