Rogers is in the midst of rebranding parts of its high-speed network to LTE Max to highlight the fact that it runs across two high-frequency bands, AWS (1700/2100Mhz) and 2600Mhz.

The idea here is to convey the message that Rogers is different from other Canadian carriers and that its network is fastest out there, providing theoretical download speeds of up to 150 Mbps.

However, there are just 3 handsets that support LTE on 2600MHz, including the LG Optimus G, Samsung Galaxy S4 and BlackBerry Q10, with Sammy’s baby being the only one to support both AWS and 2600Mhz over LTE, and can even switch dynamically between the two based on prevailing network conditions.

Rogers’ official pitch goes like this:

LTE Max refers to our national network deployment of dual frequency 2600 and 2100 MHz bands, deployment of 2x20MHz spectrum blocks and high concentration of cell sites within LTE coverage area – it isn’t using carrier aggregation. The maximum download speeds for LTE Max are 150 Mbps, but speeds may vary based on device, topography and environmental conditions, network congestion and other factors.

Meanwhile, the carrier has expanded LTE coverage to 44 new markets, more than 20 of which are part of the LTE Max network:

Ontario:

Chatham

Milton

Sarnia

Woodstock

Orangeville

St. Catharines, which also includes Fort Erie, Port Colborne, Welland and Pelham;

GTA North expansion, which also includes King City & Bradford

GTA West expansion, which also includes Georgetown & Halton Hills

Kentville

Brantford

Collingwood

GTA Northeast Expansion, which also includes Stouffville & East Gwillimbury