Since its founding in 1968, Intel has gone on to become one of the world’s leading technology companies. With over 107,000 employees and $52.7 billion in annual revenues, Intel has become a truly global presence, spanning 170 sites in 66 countries. Through this tremendous growth, we’ve also managed to keep our brand strong, as evidenced by Interbrand naming Intel as one of the top ten most valuable brands in the world.

Intel would like to build its reputation and appeal among the next generation of college students as they look for their first job after graduation. We have participated heavily in career fairs, hackathons, info sessions, and other marketing activities, and would like to continue to enhance our image among college students.

Please answer the following:

1) How do you think college students currently perceive Intel as a potential employer? What words come to mind when think about Intel?

2) Propose a plan for Intel to refresh its image among college students. Your plan should make students excited about the prospect of getting a job with Intel.

Criteria:
- Make sure your plan includes ideas for both on-campus and off-campus marketing strategies.
- Special consideration will be given to solutions that offer unique and creative ideas like exciting video content or other formats.

Propose a new data visualization diagram to track treatment gaps for diabetes

AstraZeneca

Type II Diabetes has become one of the largest public health problems for society. As one of the fastest growing diseases in the United States, Diagnosed or undiagnosed Type II diabetes now affects nearly 30 million people in the US, with a disproportionate number of those people coming from disadvantaged circumstances.

To curb the alarming trend of rising diabetes, patients must be able to receive personalized treatment that funnels them through the proper therapies to meet the needs of their condition. There are multiple treatment options a patient can go through before ending up on insulin, and too often patients are given generalized “one-size fits all” treatment that doesn’t factor in their specific needs. Improper treatment alterations can cause very low or high blood sugar events, which lead to ER visits or hospitalization.

In the age of big data, by aggregating vast amounts of patient data from medical records, insurance claims, online forums, social networks and other real world sources, life science researchers are able to piece together all the different treatment steps and healthcare events a real life patient with diabetes could go through. Researchers would like to leverage the vast amount of real life data to identify unmet medical needs, understand effectiveness of current treatment options and figure out the relationships between treatment pathways and outcomes.

Currently, several methods (see attached) are used to visualize the different treatment steps for a diabetes patient, but we feel these method have limitations, e.g. lack of time series, no clear indication of cause and effects, difficult to associate with outcome events. We are seeking new ideas for a better way to visualize the treatment steps for diabetes as well as the effects of office visits, treatments, high/low blood sugar events, and patient outcomes (e.g. ER visits, hospitalization, heart attack, stroke, death).

Please submit the following:

1) Propose a new data visualization diagram that could identify the gaps of current treatment pathways, highlight the cause and effects of improper treatments, high/low blood sugar events and patient outcomes. Explain how your diagram works, and how a researcher using your system would be able to easily identify gaps of current therapies.

2) How is your data visualization different from existing alternatives? What about your solution makes it superior?

3) Attach a mockup or sketch of what your proposed visualization diagram would look like.

Criteria: Please include the following in your visualization mockup

• The visualization should show how many patients were on a specific medication, and for how long
• The visualization should display some relevant quantitative information on events such as emergency hospitalizations – either frequency, probability, or occurrence of events
• The visualization should show allow users to follow patient journeys over time

Propose a FUN event for Bahama Breeze restaurants

Bahama Breeze

At Bahama Breeze Island Grille, guests around the United States can sit down for a unique combination of Caribbean-inspired food, handcrafted tropical drinks, and vibrant atmosphere. Recently, Bahama Breeze began a series of special, seasonal events designed to provide guests with experiences that ramp up the fun at Bahama Breeze and give them another reason to visit.

Bahama Breeze events typically run for six weeks, and may include featured products like signature cocktails or food. Because Bahama Breeze restaurants have larger-than-usual outdoor patios, these events often use the space to create a party-like atmosphere with live music. Recent examples include “RumtoberFest,” “Summer Beach Bash,” and “Viva la ‘Rita.”

(1) A creative, catchy name for the event
(2) A brief description of what the event is all about
(3) Music
(4) Three to five details of what could be included in the event, such as featured products, unique music elements, or other aspects that make Bahama Breeze stand out
(5) An explanation of why you think this event would resonate with guests in terms of driving visits to Bahama Breeze

Your event should not rely on discount pricing: no BOGOs, no combos or bundles at low prices. While it is acceptable to highlight drinks or food items as one element of the event, the event should be about more than that. Focus on creating a full, themed experience that pairs well with the Caribbean style Bahama Breeze already does so well.

As an example of a Bahama Breeze event, see the RumtoberFest attachment below.

Develop new Applications for Local Storage

Western Digital

WD is one of the largest computer hard disk drive manufacturers
in the world. Data storage implemented locally can address the common concerns of privacy and security of cloud storage. It can also provide a more responsive user experience by avoiding internet traffic bottlenecks.

We’d like to prototype applications on top of this secure and fast environment. The framework would include 1) Mass storage drive and 2) Raspberry Pi based web server supporting a Local Area Network (not connected to the internet).

Submit the following:1) A use case for where this framework could be especially beneficial (type of business/home application where security/speed matters)
2) A design document for how you would build this application to maximize security and/or speed.

Criteria:Top ideas will use creative approaches to maximize application security or speed.

Additional Terms & Conditions:By submitting a solution, solver (hereinafter, "you") acknowledges and agrees that solver is entering into a binding agreement with Western Digital Technologies, Inc. ("WD") for the challenge-specific provisions found here: WD Challenge Provisions. In consideration for the opportunity to be considered for receiving a challenge reward, your submission of your solution shows you have read and understand these provisions, and expressly assent to them. If you do not agree to the terms of these provisions, please do not submit your solution.

Propose a usable packaging idea for cosmetic products

Avon

Companies are becoming more aware that resources are limited and what consumers have traditionally thrown away has value. This is especially important for new packaging technologies where the package can be transformed to be part of the product.

An example of this would be the edible membrane that “Ooho” uses to package drinking water. Instead of using plastic bottles, the water is encapsulated in an edible gelatinous membrane. We are interested in similar breakthroughs for makeup and cosmetics (ex. package can be a pre-cleanser/exfoliant)

Please complete the following:

1) Choose a specific cosmetic product (can be makeup or skin care) and describe how you think packaging for this product can become an active, usable source of benefits for the consumer.

2) What are the specific benefits of the usable packaging and what does it add to the overall customer experience?

3) How is your packaging idea different from what is currently available?