“It will serve one of our fundamental
goals of deepening audience engagement and providing the most relevant content,” Echeverry added.

Founded in 2006, Outbrain provides online publishers with a platform for
recommending content links with the hope of increasing traffic and page views. The Outbrain service also endeavors to help publishers better monetize their content pages by leveraging recommended
links to third-party content.

“With Hispanics rapidly approaching 20% of the total U.S. population, we felt that it was incredibly important to create a targeted offering,
including Spanish-language capabilities, for the publishers that serve this demographic,” according to Erik Cima, VP of Hispanic Markets at Outbrain.

Other Outbrain publisher
partners include USA Today, The Boston Globe, The Daily Beast and Newsweek, Ziff Davis, iVillage and Slate.

Reporting a presence on more than 90,000 sites
globally, Outbrain says it currently serves more than 6.5 billion page views per month.