Football kicks off this week on Australia’s largest network

By Rebecca HaagsmaJuly 25, 2018

We are welcoming Australian football for the first time ever to the Telstra Live Pass, as action in the FFA Cup heats up. With three tantalising fixtures to be streamed through the My Football Live app over the next three weeks, customers looking for a knockout-football fix can tune in to see who of the remaining 32 teams will progress to the next round.

After launching in late June, the My Football Live app sits alongside the NRL, AFL, AFLW, and Netball live apps and will provide our customers with unprecedented mobile access to every match of the upcoming Hyundai A-League season – beginning 19 October – live, fast and data-free, or by replay.

The FFA Cup, which this year saw a new record number of entrants with 721 clubs around the country, in addition to the ten Hyundai A-League clubs and the reigning NPL Champions of Australia, is a national knockout tournament run by Football Federation Australia in conjunction with every State and Territory Member Federation in the country.

With community and semi-professional football at its core, the FFA Cup means fans in Tasmania, the ACT, and the Northern Territory who aren’t currently represented by a Hyundai A-League club, may have the chance to stream and cheer their team on as the competition progresses.

This unique for Australia competition format also means clubs from smaller leagues and regional Australia can test their mettle against the elite clubs from the Hyundai A-League.

The first featured match on the My Football Live app pits the Victorian NPL high-flyers Avondale FC at home against the former NSL giants Marconi Stallions FC from the NSW NPL at 19:30 tonight.

A week later, fans can tune-in to see relative minnows the Rockdale City Suns FC host last year’s FFA Cup Winners Sydney FC, while the final streamed match of the Round of 32 will be played on Tuesday 7 August featuring Victoria’s Bentleigh Greens SC up against the Wellington Phoenix.

Football in Australia is riding high following the Socceroos’ brave international exploits of late and enjoys the enviable position of being the most popular team sport in Australia with almost two million participants, outnumbering the other football codes combined.

Given Australia’s already proven appetite for streaming via our stable of sporting apps, we fully expect the addition of Football to build upon the 1.5 million fans already watching AFL, NRL, and Netball on our network.

The addition of the My Football App means that sports fans can now enjoy year-round action from Australia’s leading football codes on the our network.

“When we announced our digital rights partnership with Telstra in May, part of our promise to football fans was to make football more readily accessible on mobile devices,” said FFA CEO David Gallop.

“Over the past three months a significant amount of work has gone into the My Football Live app, so we are delighted that tonight an FFA Cup fixture between two great community clubs will be the debut game available through the Telstra football Live Pass.”

Our mobile customers can access My Football Live Pass included in their plan live, fast and data-free. Non-Telstra customers can unlock matches by purchasing a $99.99 annual Live Pass, $16.99 monthly Live Pass, or $4.99 weekly Live Pass. We are also offering a free two (2) weeks trial for all new subscribers.

Rebecca leads the team responsible for Telstra’s AFL app and web products, AFLW app, NRL products and Netball offering - as well as the team behind Telstra TV.
Prior to joining Telstra in February 2016, Rebecca was the Director of Digital Products for the Nine Network Australia, launching Nine’s live streaming and Video on Demand offering, 9Now.
She has led transformation projects focusing on moving businesses from traditional media to new customer channels over the past 20 years.