Indian users spend almost as much as global average for in-app buys

NEW DELHI: Just about 3.1 per cent of mobile app users in India spend money on in-app purchases compared to 5.2 per cent globally, according to a new report. However, Indian users spend almost as much as global average for in-app buys.

"Only 5.2 per cent of users spend money on in-app purchases globally and in India it is 3.1 per cent. The average paying user however spends USD 9.60 in monthly transactions per app with purchase activity globally -- and USD 8.78 in India," said the State of In-App Spending report by AppsFlyer, a mobile marketing attribution analytics company.

The report - based on In-app Purchase (IAP) behaviors of more than 100 million mobile app users across over 1,000 apps - found that, overall, Asian users spend 40 per cent more on in-app purchases than the rest of the world when taking into account all app categories. But North Americans spend the single highest amount -- in the shopping app category.

The report further said that iOS users spend nearly 2.5 times more than Android users globally; In India it is 5.5 times more. "Globally, iOS users spend nearly 2.5 times as much as Android users -- $1.08 to $0.43 in monthly IAP per user, per app. In India iOS users spend approximately 5.5 times more than Android users -- $1.12 to $ 0.20 and iOS users are three times more likely to spend in apps than Android users," it said.

Subscribe ETCIO Newsletter

As the Special Chief Secretary & IT Advisor to the Chief Minister - Govt. of Andhra Pradesh, J A Chowdary is all for chasing new growth horizons, pursuing radically different development approaches and outguessing technology trends that will shape the future.

As the Special Chief Secretary & IT Advisor to the Chief Minister - Govt. of Andhra Pradesh, J A Chowdary is all for chasing new growth horizons, pursuing radically different development approaches and outguessing technology trends that will shape the future.