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The ubiquitous pink ribbons of breast cancer philanthropy and the hand-in-hand marketing of brands and products associated with it permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer, more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns - the cause or the company? -- (C) First Run… More

It's a well-argued polemic that, despite being one-sided, has loads of useful information to share, if only to begin a crucial argument about health care, allocation and coordination of research dollars, consumerism and the privatization of philanthropy.

Audience Reviews for Pink Ribbons, Inc.

½

A good way to start a debate among 10 randomly selected individuals would be to have them view Lea Pool's Pink Ribbons Inc and have at each other. The premise of the film is this: you shouldn't be so quick in providing donations to the Pink Ribbon campaign because it has become a PR exercise for firms which often create products that increases the risk of cancer in users and the money may not go to the organizations that can provide a cure. Moving beyond cancer, I think that this is a healthy addition to the debate on corporate responsibility and how willing we are as a society to overlook sins if a cheque is issued to a charity.

An uneven documentary, perhaps, but spearheaded mostly by informed women who make their point well: The Komen pink ribbon campaign has morphed into little more than a profit-making gimmick for corporations and a source of gluttonous salaries for Komen executives.

Example: Research reveals that female workers in certain production areas of the automotive industry are at a much higher risk for breast cancer, yet Komen partners with Ford to issue a black Mustang with pink striping and logos.

Example: Komen funds little research into a variety of highly-suspected environmental risks because it would conflict with the profit-maximization objectives of the corporations with which it partners.

Example: A woman points out that lighting Niagara Falls in pink for 24 hours might make women feel good, but what does that accomplish in terms of actual change?

Again, the documentary is uneven, but it contains a number of such insightful nuggets that reveal the public's pink ribbon obsession for what it really is--entirely misguided.