Project Summary

Our Challenge

As part of a team of three in a two week design sprint, our challenge was to create an app that would encourage repeat participation, thereby increasing Tough Mudder revenue. What would make someone want to get electrocuted, run through fire or get an ice water enema AGAIN? My role was research and persona development.

My Role: User Interviews | Survey | Persona Development

Research

Interviews

We interviewed six users who had done Tough Mudder, or an event like it, to discover their pain points. We discovered two things:

"I love my team, but I prefer to train solo. That way I can really focus."- Hailey O.

Unexpectedly, people loved the team bonding experience of the event, but still wanted to train individually.

Their other major pain point was not feeling prepared for the specific Tough Mudder course they ran.

“Every obstacle course presents different challenges and it’s hard to know how to prepare.”- Dan Z.

We had to create an app that would give them the freedom to train for specific course workouts on their own.

Define

findings

We learned we had to give users total control over their workouts and encourage team camaraderie in other ways like media sharing.

User Problem

As a one time Tough Mudder veteran, I need an easy way to train appropriately for the course, while getting pumped up with my teammates, so we can crush the course.