Teens buy less tobacco when displays are hidden, study shows

A new study conducted using a virtual reality game suggests teens may be less likely to try to buy cigarettes at convenience stories if they aren't sold in plain sight behind the counter.

Requiring stores to hide tobacco product displays is one option some states are considering to curb teen smoking after the Family Smoking Prevention and Tobacco Control Act of 2009 was passed, according to the study's lead author.

"We know the retail environment is a very important place for tobacco companies to advertise and market their products," said Annice Kim, from the independent research institute RTI International in Research Triangle Park, North Carolina.

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"They're prominently displayed at the point of sale, and it exposes all customers, including kids."

Kim's team wanted to test the effects of covering up such cigarette displays on teen shopping and opinion. But the researchers couldn't conduct a real-world experiment because as of yet, no states have banned the displays.

So they designed a virtual reality game and sent more than 1,200 youth, between age 13 and 17, into a simulated online convenience store. Researchers asked the participants to select four items in the store: a snack from the aisles, a drink from the coolers and two products of their choice from the checkout counter.