There’s an entire selection of programs that a family can find on the radio. There are music shows that play either pre-recorded music or live music. There are news shows that discuss current events. And there are also sports shows that update listeners on whether or not their favorite team is winning the game.

Another kind of radio show, less popular than those mentioned above, is the radio drama. It’s known by a lot of other names such as “radio theater” and “radio play.” What makes this form of entertainment particularly interesting is the fact that it is wholly auditory. It relies solely on dialogue, background music, and sounds effects. Radio dramas have no visual component.

In radio drama, actors receive a script, and each of them takes on the role of a specific character. The story unfolds primarily through dialogue. Essentially, the radio drama seeks to tell a story. It’s very much like a play, but without the physical acting.

A Brief History Of Radio Drama

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The radio drama began to gain popularity in the 1920s. However, its roots run deep into our history. Some sources say it broke ground as early as the 1880s. Others would go further back to the Ancient Period with Seneca, a Roman playwright. He was supposed to have written scripts that were for sound plays instead of performed for stage plays.

The radio drama continued to be a widespread form of entertainment up until the 1940s. It covered almost every genre—horror, mystery, thriller, romance, comedy, and much more.

In addition to original compositions, famous plays by well-renowned playwrights underwent modification so that they could be appropriate for radio. Examples of such plays include William Shakespeare’s Macbeth, George Bernard Shaw’s Pygmalion, and Johann Wolfgang von Goethe’s Faust.

Later on, writers also began modifying books for radio dramas. Giles Cooper is just one of these writers or “radio dramatists” who wrote scripts that were specifically for the radio. He wrote radio dramatizations of a lot of books, including Charles Dickens’ Oliver Twist and William Golding’s Lord of the Flies.

In the 1950s, radio drama and radio programs, in general, began to decline. It is mainly due to the rising popularity of television as a source of entertainment. It was a step up from the usual radio drama as it presented something new—visuals.

While there were still many radio companies and writers producing radio dramas, they couldn’t surpass the appeal of the television. Ever since it entered the scene, radio dramas never regained the popularity it had lost.

Radio Drama In Contemporary Times

Recently, however, the entertainment industry has been met with a sort of revival of the radio drama. Arguably, it is no longer appropriate to call it “radio drama” as it does not air over radio frequencies. The more appropriate term would be “audio drama” or “audio play.” Nonetheless, the formula is more or less the same.

A myriad of audio dramas can now be found online and downloaded. These could have been produced either by companies or amateur writers and voice actors. The British Broadcasting Company is one of the companies that devotes its time to writing audio dramas.

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Its radio station—BBC Radio 4—is in charge of the world’s longest-running audio drama, which is entitled “The Archers.” It’s a soap opera that runs for twelve minutes over the radio. The show has been running since May of 1951 and has continued up until the present. As of December 21, 2018, it has over 18,800 episodes.

The Simplicity Of The Radio Drama

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One thing worthy of note is the popularity garnered by such a seemingly simple form of entertainment. The fact that audio dramas are still quite popular even in the age of technology says a lot.

The radio drama or audio drama relies on only one of the five senses. And it continues to thrive amidst other, more complex forms of entertainment. Televisions indulge two of them. And there are specialized cinemas that delight three—sight, hearing, and touch.

Note, however, that despite its simplicity, a lot of work goes into the creation of a radio drama. Writing a script that will captivate audiences just by the arrangement of scenes and dialogue is not easy. Neither is it easy to speak in such a way that conveys one’s emotions. It takes a lot of work to make a radio drama and even more to make a good one.

It goes to show how a well-written script and fantastic voice acting can go a long way. Complexity does not always define the quality of a piece of art or a form of entertainment. There are times where that which is simple but well-made will prevail over the more convoluted.

It’s fascinating how the radio drama has evolved and adapted to the changing times. It has gone from the “radio drama” to the “audio drama.” It’s no longer limited to being broadcasted on the radio. The Internet has provided a venue where this form of entertainment has and shall continue to thrive.…

Since media brings together all leaders and aspiring world influencers on a galvanized industry, the 2016 Sta Ana Radio Broadcasting Conference finds its way to connect with students, experts, and consumers. Most of its topics about the broadcasting research, policy, and regulatory share its benefits on the uprising market of technological advertising.

The principal focus of the conference is the interactive and more personalized development of radio broadcasting. However, it also opens advancement on script writing as well. Talents from different places guarantee demonstrated skills that are useful in current and future media endeavor. It includes deploying technological process for a more standardized revenue-generating audience engagement.

The effectiveness of radio broadcasting takes its toll since the beginning of media. Therefore, the importance of keeping it part of the public service industry is a challenge, especially with the more significant and growing resources of the internet. Understanding the importance of short delivery of news and information requires deliberate practice too. So the global trend of audio usage in a series of conversation needs far-reaching attention.

The conference also tackles the radio broadcast networking. It includes the essential factors of information transparency, precise content marketing strategy, influencer marketing, digital media contribution, data gathering, and a lot more. It also welcomes boundary-pushing debates that allow experts and students to interpret learning development. There are given useful insights as well that helps radio broadcasting aspirant to understand more about the affecting industry of audio influence. Thus, it promises a whole new level of marketing with optimized frequency and creativeness.

The impact of today’s moving conversations concerning the gathering and delivering public information is what the conference is all about. Radio broadcasting serves as a tool that connects, inspires, and advocates a portion of media. That’s due to the contribution of data and analytics of a reliable source of direct quality information.…

Being in a radio show for the first time as either a guest or a host is undeniably a once-in-a-lifetime opportunity for many people. The radio broadcasting industry, after all, is more popular now than ever. The stations don’t let anyone go in the booth unless you are an exceptional human being with a voice that can pull in more listeners. It is the kind of privilege that you should be proud of, therefore.

Nonetheless, it isn’t surprising for your nerves to go haywire on the days leading to your first radio show. It may already be nerve-wracking to think of how you’ll do even if you’ll only be on for a few minutes. If you have to talk during the entire duration of the program, you may feel anxiety creeping in your system. You can’t sleep; you have no appetite. Your mind often flies somewhere, unreachable for the people around you. Worse, you might play morbid scenes in your head nonstop, which involve you receiving hate messages from the unsatisfied audience.

Like any soldier about to head to the battlefield, you should devise a strategic plan on what you’ll do. Think of everything, from how you will greet the listeners to how the close remarks should be. In case you won’t bee alone in the booth, you need to find a way to interact with the other person(s) without sounding forced.

2. Get A Feel Of Your Tools

Before the actual show, it is smart to go to the booth that you will use. Look at all the equipment there; ask about the things that are unfamiliar to you. You can also test them out and learn about their functions at least a day before your program starts. That can stop you from messing up due to nervousness.

3. Know Who Listens To You

Another vital task you should never take for granted is the analysis of your target audience. Regardless of whether you are hosting or visiting the radio show, you must speak with the age group of your listeners in mind. This way, you will be able to use words that won’t cause the regulatory boards to flag the program.

4. Prepare Your Voice

It is also essential to prepare your vocal cords for the continuous speaking that you will do, especially if you happen to be the host. Avoid drinking iced beverages often; sleep for long hours on the night before the program airs as well. That will allow you to modulate your voice during the D-day and not annoy the listeners. Besides, your nerves may calm down when you hear that you sound amazing through the speakers.

5. Be Comfortable

The best thing about being on a radio show is that you need not dress up for the occasion. You don’t have to wear makeup; you may even strut in the room in your sweatpants or the most worn-out shirt you own. You are also free to be in sandals or cross your legs together on the chair. The audience can’t see you; that’s why you can get as comfortable as you have to be.

As daunting as it may seem, doing a radio show for the first time is a genuinely enjoyable experience. Know your role, be mindful of the things you see – and don’t see – and have a blast. Good luck!…

According to Deborah Bradway, music has power over the body, a language that possesses an inherent nature to make us feel. There is something about music that soothes our soul and in one way or another; we know this because we have felt it.

In his influential book Mastery, Robert Green examines how people learning a new skill or starting a new job go through three distinct phases. In the first, they’re on the outside looking in. Training such a person costs more than they can possibly contribute without some experience, and even if they already have some basic technical skills, their main role is to keep out of the way while observing everything they can.…

Radio is proven to be one of the most effective tools in raising political awareness and do campaigns. It’s the most convenient mode of spreading consciousness on what’s happening in their area and around the world. …

Commercial radio is quite the same with TV. In the early morning, the show focuses on news and some current event talks. During daytime at night, the shows are about primetime, life and often, the latest songs from various famous artists. Some edgy shows are featured at night until the wee hours. It is considered off-peak.…

The digital age has transformed the society – most especially the means of communication and relaying information. Because of these, the society’s demand for jobs and employment have also changed. More and more professionals pursue careers with companies related to technology development and innovation.…

Health and wellness are our topmost priority. One of the many tools we can utilize in this day and age is social media, broadcasting on television and radio. Every day we see fitness coaches sharing their motivations in living a healthy lifestyle. We also witness fitness transformations from being fat to fabulous. Advertisements we see on tv or what we hear in radios commonly revolve around staying fit and healthy. However, how can we make sure that with the vast availability of slimming products, supplements and vitamins are best suited for us? How do we choose the right diet, exercise or even the right activities suited for our body and lifestyle?

It has been said that healthy looks different for everybody. That is true, as there are really different body types namely ectomorph which is described as the lean and more delicate body built, the endomorph which has more body fat percentage and lastly the mesomorph which is seen to be the perfect body type as it is more lean, compact, muscular and athletic. Apart from that, our daily activities depending on our jobs, lifestyle, and preferences vary.

As a social media user, we must verify the source of the information that we read and share. For example, articles about health must have reliable resources. It must be worth sharing especially if it can help your friends and family within your social media circle. Recipes, diet plans, and exercises you can do at home are just some of the examples worth sharing in social media.

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We all know that television and broadcasting companies earn from advertisements or commercials. We can see multivitamins or even medicine ads, too. It is also obvious that they use famous and well-known celebrities as endorsers. When it comes to these products, one must carefully read the label. You must be keen as to whether or not it contains ingredients that you are allergic to. Some products may work for others but may not work for everyone. So don’t get discouraged why this product is not doing you any good, because each person has a specific way of responding to different substances. You can also read honest reviews online about them.

Same with television, radio also utilizes advertisements and commercials for support. Some companies sponsor them in turn for product promotion. As previously mentioned, it would be best to consult a therapist. Sometimes even if we have no idea how much a therapist costs, in the long run, we will appreciate that professional advice matters. They are people who are more equipped with knowledge and skills to guide us in terms of health.

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With the different platforms nowadays where we can listen or read articles about health, it is still our responsibility to be keen about the details they provide. We have to make sure that the information or even products that they offer are suitable to our personal health needs. Health should be our greatest investment. Without it, we would not be able to do things that we are supposed to do or meet the goals we have. Therefore, it is just essential that we pay particular attention to it.…

In the marketing world, the secret to creating a great radio ad is well known. It involves the mix of a good voice-over talent, a simple but attention-grabbing message, and the call-to-action spiels, to name a few. Here are some brilliant radio ads executed and reasons why they live up to this day.

It is already proven that radio advertising is one of the largest revenue sources in the U.S. That is amazing, and it will take an even astounding turn as it is forecasted that the total revenues will increase from $1.4 billion to $2 billion in 2021.

In a study referenced by American Music Concepts, 60% of adults 18 years old and up listen to the radio in their cars on a typical weekday. These adults also listen to the radio at home, work, or when they’re shopping. The numbers go on.

Sixty two percent of shoppers listen to the radio just 13 minutes before making a purchase, while 90% of consumers are in their cars less than 6 minutes before shopping. That’s what makes it a great marketing medium— it captures your market when they’re just about to splurge on something.

Definitely a huge advantage for your business, right? Here are some of the most brilliant radio advertisements (truly well done) that you might want to take notes from:…