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The Advantage Software Company announced a strategic partnership with the Magnet Global Network, a collaborative network of independent advertising and marketing communications agencies located across the globe. This partnership designates Advantage Enterprise as the preferred Agency Management and Automation platform for MAGNET member agencies in North America.

MAGNET member agencies in North America will be able to utilize Advantage Enterprise to successfully manage their day-to-day operations, including project management, project estimating and purchasing, time and expense reporting, job profitability, financial reporting, media estimating, ordering, billing and payment. Member agencies will also be able to extend their reach to their clients via Advantage’s client portal, a browser-based portal that enables clients to receive alerts, view calendars and send approvals.

Advantage’s mobile tools enable agency members using Apple iPhones, RIM Blackberrys, Smartphones and Pocket PCs powered by Windows Mobile to collaborate and interact with the system without being at their desks.

“Our member agencies are looking for strategic relationships with top vendors that enable our group to increase efficiency and leverage key technologies,” according to Cheri Gmiter, executive director of MAGNET Global. “We want to work with Advantage because the system combines ease-of-use, quality and cost-efficiency while providing our members with an enterprise class operational management system.”

“The MAGNET Global Network is one of the premier independent agency groups, and we look forward to working with the members to help them become more efficient in their workflow and operations, and ultimately, to expand their business operations,” said Ellen Coulter, president of The Advantage Software Company, Inc.

About MAGNET Global Network

Providing global experts and local expertise, MAGNET agencies work with more than 1,000 consumer, retail, business-to-business and industrial clients worldwide. Members share experience, knowledge and ideas with partner agencies domestically and internationally, collaborating on business opportunities and enhancing their ability to compete, serve clients and grow and raise their standard of work in the advertising agency business. Members must maintain a level of commitment to the Network and new agencies are carefully screened before membership is granted. Currently comprised of 37 agencies and affiliations, MAGNET (magnetglobal.org) is always seeking to add leading independent agencies throughout the world.

About Advantage

The Advantage Software Company (gotoadvantage.com) is the leading provider of advertising workflow automation and media buying tools for advertising agencies and in-house marketing departments. For over 30 years Advantage has led the industry with a wide range of solutions including browser-based solutions that accommodate both PC and Mac workstations. Advantage has the largest and most active Users Group in the industry. Its members play an active role in the software enhancement process and are a continuous source of innovation.

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