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Popular Entertainment

This Museum's popular entertainment collections hold some of the Smithsonian's most beloved artifacts. The ruby slippers worn by Judy Garland in The Wizard of Oz reside here, along with the Muppet character Kermit the Frog, and props from popular television series such as M*A*S*H and All in the Family. But as in many of the Museum's collections, the best-known objects are a small part of the story.

The collection also encompasses many other artifacts of 19th- and 20th-century commercial theater, film, radio, and TV—some 50,000 sound recordings dating back to 1903; posters, publicity stills, and programs from films and performances; puppets; numerous items from World's Fairs from 1851 to 1992; and audiovisual materials on Groucho Marx, to name only a few.

What do you do after you invent the video game? Try to make it better!

While preparing their video game system prototype, the “Brown Box” to be presented to potential investors, Ralph Baer and his colleague Bill Harrison created TV Game Unit #8. They wanted to demonstrate a more advanced technology that would allow the user’s paddle to determine, in the direction and speed of the game ball, when the two would collide. This would allow for games such as baseball and more realistic hockey game play.

This TV Game Unit #8 interfaced with the "Brown Box," but proved too expensive to pursue in these early stages. Since it was not going to be shown to investors just yet, it was never covered with brown wood grain self-adhesive vinyl to match the "Brown Box." A few years later, this technology was key when Baer and his colleagues started to design and build arcade games.

When most people think about the first video game, they think of Pong, the ping-pong arcade game released by Atari in 1972. However, months earlier, Magnavox had released its Magnavox Odyssey, a home video game system based on the “Brown Box,” a prototype invented by Ralph Baer. Additional games and accessories, like a lightgun, were sold in separate packages.

Since the Odyssey had limited graphic capabilities and displayed only a few small white blocks and a vertical line on the screen, Magnavox included translucent color overlays to provide settings and layouts for the games. Perhaps most surprising to modern gamers, the Odyssey also came with nonelectronic game accessories such as dice, decks of cards, play money, and poker chips. These accessories were possibly included to make the Odyssey more like the physical games that existed at the time.

With less than 200,000 units sold, Magnavox Odyssey was not considered a commercial success, especially in comparison with Pong’s runaway popularity. Among the contributing factors, poor marketing played a large role. Many potential consumers were under the impression—sometimes encouraged by Magnavox salesmen—that Odyssey would only work on Magnavox television sets. Despite these setbacks, Magnavox Odyssey made its mark by starting the video game console industry.

Inventor Ralph Baer is best known for developing the first video game system, but he has accomplished far more. In 1975, Baer started an independent consulting business and began to work in association with Marvin Glass & Associates in Chicago, the toy design firm responsible for some of the most successful American toys of the 20th century. Baer’s job was to develop electronic toys and games. The best-known result of this partnership was Simon.

Named for the children’s game of “Simon Says,” the game was inspired by an Atari arcade game called Follow-Me. Baer and Howard Morrison, a partner at Marvin Glass, first saw Follow-Me at a trade show in 1976. Both agreed that while the execution of the arcade game was horrible, the game itself—trying to repeat a musical sequence the machine created—was worthy of exploration. The two set about creating a hand-held game around the same concept.

Like Follow-Me, Simon had four different colored buttons. Each button played a unique note. Players had to be able to repeat an increasingly long string of tones that Simon created. If you got the order wrong, you lost. Baer was aware that choosing Simon’s four tones was a critical decision. He and Morrison both felt that one of Follow-Me’s main failings was that its sounds were unpleasant.

But how to choose four notes that could be played in any sequence and not hurt the ears? Baer found the answer while looking through his children’s Compton Encyclopedia. He discovered that the bugle can only plays four notes. So, Simon would play those same four bugle notes.

Simon was released by Milton-Bradley in 1978 with much fanfare, including a midnight release party at Studio 54, the elite disco in New York City. An instance success, the game reached its peak during the 1980s and continued to sell for decades thereafter.

Baer was very careful to document in his patent application that Simon was based on Atari’s Touch-Me, given his past history with the company. Years earlier, Atari was sued for patent rights infringement. At the center of the controversy were the video game prototypes invented by Ralph Baer. With Simon, Baer found himself on the other side of the story. His patent was to protect his innovations, rather than an original game idea.

Ralph Baer is best known for developing the first video games, but he has accomplished more than that.

In 1975, Baer, an engineer and inventor, started an independent consulting business and began to work in association with Marvin Glass & Associates in Chicago, the toy design firm responsible for some of the most successful American toys of the 20th century. Baer’s job was to develop electronic toys and games. The best-known result of this partnership was Simon.

In light of Simon’s success, Baer was asked by Marvin Glass to create another electronic game that was similar in nature. The result was Maniac, which was released by Ideal Toy Company in 1979. It was a multiple-player, sound-based game that required quick reflexes and the ability to identify and recall tonal sequences (rather than merely repeating them as they had with Simon). In an oral history interview (audio copies available in the National Museum of American History’s Archives Center), Baer admitted that the game was “really hard to play. You have to want to play games to want to play Maniac.” This could be the reason that Maniac never matched the popularity of Simon.

This strange-looking contraption was actually used to play an early video game.

To play the golf game on the “Brown Box,” a prototype for the first multiplayer, multiprogram video game system, Baer and his colleagues mounted a golf ball on a joystick handle. This allowed the player to use a real golf club to practice his or her putting skills. Magnavox licensed the "Brown Box" and released the system as the Magnavox Odyssey in 1972. Though it was never produced commercially, the golf accessory was covered with brown wood-grain, self-adhesive vinyl so that it would match the "Brown Box."

In 1967, Ralph Baer and his colleagues at Sanders Associates, Inc. developed a prototype for the first multiplayer, multiprogram video game system. Since Sanders hoped to license the technology for a commercial venture, Baer understood that the games had to be fun or investors and consumers would not be interested. In an oral history interview (copies available in the Archives Center at the National Museum of American History), Ralph Baer recalled, “The minute we played ping-pong, we knew we had a product. Before that we weren’t too sure.”

Originally called TV Game Unit #7, much like the "Pump Unit" before it, it became far better known by its nickname, “The Brown Box.” The name comes from the brown wood-grain, self-adhesive vinyl used to make the prototype look more attractive to potential investors. The "Brown Box," though only a prototype, had basic features that most video games consoles still have today: two controls and a multigame program system.

The "Brown Box" could be programmed to play a variety of games by flipping the switches along the front of the unit, as can be seen in the picture. Program cards were used to show which switches needed to be set for specific games. "Brown Box" games included ping-pong, checkers, four different sports games, target shooting with the use of a lightgun and a golf putting game, which required the use of a special attachment. Sanders licensed the "Brown Box" to Magnavox, which released the system as the Magnavox Odyssey in 1972.

This clam shell food container held 6 Chicken McNuggets®. In the early 1980s, McDonald’s® Corporation tasked a small group of people to solve the technical problem of machine producing a chicken nugget that appeared to be cut by hand. In 1983, the Chicken McNugget® was introduced to the national market and was a huge success.

When Fred Turner became President of McDonald’s in 1968, he ushered in a new era of expansion, which required comprehensive national marketing campaigns. This box is decorated with the McDonald’s® Golden Arches logo and Disney’s Toy Story 2 advertising. It was used to promote the upcoming Toy Story 2 happy meal toys available from McDonald’s® beginning in November 1999. Mr. Potato Head and Rex the Green Dinosaur, both characters from Toy Story 2, appear on the lid of the container. In 1996, McDonald’s® and Disney signed a 10 year, exclusive partnership agreement where McDonald’s® was able to use Disney characters for Happy Meal® premiums and Disney would receive free promotion of upcoming movies through McDonald’s®. This partnership appeared like a natural fit for the two companies since they had an overlapping market base. From November 26, 1999 through December 23, 1999, McDonald’s® marketed the Toy Story 2 Happy Meal® premiums.

The McDonald’s Corporation is one of the most recognizable hamburger restaurants in the United States. As of 2011, the McDonald’s Corporation and franchisees were operating in 119 countries with 1.9 million employees, making it the 4th largest employer in the world.

In 1940, Richard (Dick) and Maurice (Mac) McDonald opened the first McDonald’s Bar-B-Q drive-in restaurant in San Bernardino, California. In 1948, the brothers redesigned their menu, centering on the 15 cent hamburger. In 1954, Ray Kroc, a Multimixer (milkshake machine) salesman, became interested in the McDonalds brothers’ high volume restaurant. He worked out a deal with the brothers to be their franchising agent and opened the first franchise location in Illinois the following year. Under Kroc’s direction, the company grew to become the giant we know today.

This is a plaster replica of Nipper the dog that was made around 1930-1950. The image of Nipper in front of a phonograph listening to “His Master’s Voice” was used as a logo for a variety of record companies, most notably RCA Victor. Nipper became a popular mascot for RCA, and his likeness was used in variety of advertisements and merchandise. This Nipper replica was likely given to a shop owner as a reward for high sales of RCA products.

During World War Two scientists and engineers at Bell Laboratories conducted research on many radar and radio devices. One goal was to find a replacement for fragile and energy-wasting vacuum tubes. Building on war-time research, John Bardeen and Walter Brattain, working with group leader William Shockley, developed a device they called a transistor. The first laboratory demonstration took place on 23 December 1947. Bell publicly announced the new invention on 30 June 1948.

At first the US military bought all the transistors Bell Labs could make, and the company agreed to license other manufacturers. As engineers learned how to use the new invention, plans were made for commercial products that could take advantage of the transistor's small size, energy efficiency, and rugged design. In 1953 hearing aids became the first commercial product to use transistors.

A small, portable radio seemed a good opportunity, and a company called Idea Incorporated designed and produced the Regency. Planning began in 1951 between Idea and Texas Instruments, supplier of the transistors. Work began in earnest in the spring of 1954, and this first Regency transistor radio was in stores for the Christmas season later that year. The Regency model TR-1 contained four transistors. Capable of receiving AM stations, the radio cost about $50 (that would be almost $400 today.)

Phonograph record is Bustin' Loose Part 1 by Chuck Brown and the Soul Searchers. It is housed in an album cover that is worn and torn with masking tape holding it together. The cover is blue with a red circle design in the left corner and is autographed by DJ Grandmaster Flash. The phonograph record is marked with an arrow and is scratched in a circular pattern on one part of the record. This record was used by Grandmaster Flash to make the unique rap sound of "scratching" on a turntable.