Senior Enterprise, an EU supported initiative through INTERREG IVB NWE, was specifically designed to encourage a greater involvement with enterprise by those aged over 50.

This may be through starting a business, alone or with others, acquiring or investing in a business, advising an entrepreneur or supporting innovation within a business owned by another.

In this way Senior Enterprise addressed the concerns of the European Union with regard to the challenges posed by an ageing population, and the need to increase productivity, competitiveness and entrepreneurial activity across the EU. It was intended that as a result of Senior Enterprise that more businesses would be started, more investment would be made and that more senior citizens would be active as advisors in new and developing businesses.