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The holidays are such a joyous time and yet, for small business owners, it can be a very stressful time as well. This stress is all a part of the hustle and bustle of the holiday shopping season. You can't eliminate the stress, but you can reduce it greatly by planning ahead.

I have had my Etsy shop, expressions bracelets, for the past 6 holidays seasons and I am entering my 7th holiday season. I have learned that preparation is key and will help in so many ways, mainly increasing sales. My biggest holiday season on Etsy happened in 2016. In 2017 I had that same year on my main website because I learned how to prepare my main site for the holidays. But for now, let's stick with the Etsy story.

Here's my dashboard from the 2016 holiday season which only includes the last 30 days before our holiday order cut off.

Now, let's be clear, I do not claim that you will see these numbers on your shop dashboard this season, but with persistence, SEO, building brand awareness, an…

I’m SaRatta, wife, dog mom, and owner of expressions bracelets (eb). eb is a hand stamped, jewelry line that puts your story on our jewelry. I am constantly on the go, so this blog is my outlet to share my take on the girl boss life. Drop me a line or comment on a blog. I cannot wait to get to know you.