Appnique

Overall

TIME LINE100%

BRANDING100%

QUALITY100%

CLIENT SATISFACTION90%

COST80%

Company Location

79th st redmond, Washington , Washington WA 98052 United states

12069727067

Company Profile

Appnique offers Intelligent Audience Targeting Technology that helps app marketers, find more of their best customers on Facebook, Apple Search Ads, Google Play, Pinterest, AdColony, and other ad platforms, while making the most of their spend. The company also offers Managed Performance campaign services for companies wishing to outsource their paid UA campaigns.
This patent-pending technology works by mining app stores, social networks, curated web sites and our own brand database for affinity signals. We then translate those signals into keywords and factors that ad networks understand, so that app marketers can build net new, high-quality audiences--all without the need for personalized data.
Why our audience targeting technology is different:
** Real world results -- Some of our customers have increased LTV by 25% and reduced CPI by 50% or more.
** Quantity and quality -- We store and analyze millions of data points to find high-affinity targets, so you don’t have to rely on custom or ‘lookalike’ audiences to produce great results.
** Ongoing scalability -- Because our data sources are both vast and dynamic, you can find a constant stream of high-quality net new users to scale your ad campaigns at a cost-efficient price point.
** No personalized data required - We don’t rely on device ids or other personalized data, you can start building a better audience right away, without integration hassles or privacy concerns.
** Real transparency -- In contrast to ‘black box’ audience builders, with Appnique you’re in control of how your audience is built. Choose which affinities to apply, see which audience segments work best and apply that intelligence to other ad platforms and campaign types.
In addition to our Intelligent Audience Targeting Technology, we also offer full ad campaign management services that leverage our technology and expertise, so you can maximize ROAS and meet your growth targets with less stress and hassle.

“Our communication was always good. Their sales team was very proactive. They made sure whatever they commit they deliver according to the committed deadlines. Their project coordinator was also in constant touch with me and made sure my requirements are communicated well"

Focus Area

PlatForm Based

Marketing Based

INDUSTRY VERTICAL

Clientele

Benchmark

Top Company Reviews

Alcohol selling App

App Marketing

$25,000 - 28,000

2 Months

Branding: 5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.0

Client Satisfaction: 5.0

4.8

Project Summary:

We advertised the app by app monetisation and social media advertising. We even tracked the downloads through app analytics.

Feedback Summary:

Great offers, great selection of ideas, supportive and very professional.

With Appnique’s help, Snap One was able to achieve the following results which exceeded their marketing KPIs: Click through rate (CTR): Snap One was able to achieve a CTR of 2.79%. This is compared with an industry average of 0.5-0.7% for mobile app install ads on Facebook.App Downloads: App downloads via the Appnique targeted Facebook campaigns accounted for almost 64% of all downloads across all marketing efforts.Relevance Score: Facebook relevancy scores ranged between 8 – 10 out of 10. Facebook relevance score correlates to a high level of engagement of the target users with the ads. Cost per install (CPI): Snap One reduced their CPI for Family Safe by ~75% and surpassed the total marketing CPI goal by ~60% using Appnique’s specialized machine-learning-based targeting techniques

This process finds new audiences that a device-ID approach would not uncover, enabling Fiksu to scale client campaigns and deliver conversions at a highly efficient price point—in some cases 25% less than using audiences built without Appnique technology. And because Appnique’s data sources are dynamic, new audiences can be constantly discovered.

Project: Zoomingo - Managed Services lowered CPIs

1 projection

Description:

With Appnique’s help, Zoomingo was able to achieve ad results for their iTunes App Store and Google Play versions that were dramatically better than industry standards.Campaign CTR: Ranged from 1.6% to 2.25%. This is compared with an industry average of <0.5% for mobile app install ads on Facebook.iTunes CPI: Zoomingo’s iTunes CPI was one third the comparable CPI for other apps in the Shopping category, and more than 50 percent lower than the CPI that Zoomingo had previously achieved while running campaigns on Facebook.Click to install ratio: 38%Google Play CPI: Zoomingo’s Google Play CPI was one third the comparable CPI for other apps in the Shopping category and more than 50 percent lower than the CPI that Zoomingo had previously achieved while running campaigns on Facebook.