Get More out of Your Next Networking Event with These 5 Tips

Whether you hate networking or love it, there is no doubt about it – it helps your insurance agency become more successful. Here are five simple tips to use at your next networking event:

Get there early. That’s the best time to connect with the event organizers as well as speakers and presenters – in short, people with a lot of connections. They may be swamped later, so make a good impression early to have real “staying power.”

Don’t be “that guy” (or gal). Yes, you’re there to network, but if you chatter on incessantly about insurance, you’re going to be ignored – or even avoided – most of the time. Talk about other topics and unless someone asks you about insurance specifically, let your business card do the talking for your agency.

Follow up. Once you make that initial connection, send an email with a quick “thanks.” Mention something you discussed to jog their memory and let them know they’re more than just a business card.

Follow them – on Twitter, on Facebook, LinkedIn, and Google+.

Take notes. Use the backs of business cards to remind yourself of important points to make sending follow-up thank-you’s easier.

While you might think of insurance agency marketing as a way to send out your best face to the world and promote your agency, keeping your existing clients happy is actually the best way to maintain and grow your client base.