Our client, okcupid, tasked SwellShark to come up with unique ways to hit their target demo at relevant touchpoint throughout their day. Being that the demo is W21-29, we thought, how can we become part of their daily routine? One concept was hitting them on their coffee breaks using Coffee Ad Sleeves. Coffee Ad Sleeves are more than just eye level; it places okcupid at the hands of the target demo. We saw so much value in this because now we weren’t simply serving an ad to drive reach and frequency. With Coffee Ad Sleeves, we made a more intimate and personal connection with the target demo. BMG made the process of bringing this vision to life very easy and seamless, allowing the client to weigh in throughout the process.

Caroline Todman, SwellShark

Seamless saw an increase in brand awareness as well as orders from new and existing customers around the Brooklyn, NY area from their campaign with coffee ad sleeves from BriteVision.