Testimonials are a powerful lead generation tool – that’s why they dominate ads, landing pages and social channels. Simply stated they convert.As a company, there are only a few ways in which you can prove your track record, expertise, and legitimacy to potential new clients in a way that will transition them from a “searching to signing” stage. Some of these tactics may include case studies or white papers to showcase your unique product or service. While important, they [...]

Lawyers are wrestling for cost-effective, qualified leads for their firms but because of the incredibly competitive digital playing field, the cost per qualified lead has spun way out of control. Law firms need to take advantage of all the digital channels available to them in a tightly orchestrated strategy by a competent agency or marketing team.One of the highest yielding and most popular digital lead generation channels for law firms remains Google Ads. When implemented well, Google ads allows you to tap [...]

Last month, Facebook CEO Mark Zuckerberg wrote a long post on the future of private messaging entitled “A privacy-focused vision for social networking,” where he states that private messaging will soon outperform open platforms: “As I think about the future of the internet, I believe a privacy-focused communications platform will become even more important than today’s open platforms,” Zuckerberg wrote. “I expect future versions of Messenger and WhatsApp to become the main ways people communicate on the Facebook network.”As [...]

Like the proverbial White Rabbit in Wonderland, we digital marketers are tasked with the job of taking customers on a (sometimes complex) journey to explore new ground. One such journey relies on the use of a lead funnels to take prospective customers through a process to determine if they are a qualified lead.Qualified leads are the lifeblood of every business, without new customers no business can remain viable. Lead funnels, when created well, will generate a steady flow of qualified leads. What Is a [...]

Whether you’re looking to create a funnel of qualified leads to provide your sales team or get mobile users to click-to-call, there a number of highly successful tools to cull from.Below are a 3 high performers that we use daily, plus one of our favorite lead integration tools.Facebook Lead Generation adsMost people know Facebook as a social network. We know it as perhaps the most robust, innovative advertising platforms available. This is particularly true when it comes to lead [...]

LinkedIn has launched a new feature in sponsored content campaigns aptly named LinkedIn Lead Gen forms. Just like Facebook’s lead gen forms, these will provide an extremely easy user experience.Ad posted via LinkedIn sponsored campaigns.Instead of having to filling out a form with a few fields, now, at the click of a button the form is automatically populated with user information taken right from the user’s LinkedIn profile. On a mobile device, filling in even a couple of fields can [...]