Neymar once spent $180,000 on watches in one day and it turned into an endorsement deal

Neymar wore a watch from
his own GaGá Milano line to his PSG press
conference.Christian
Hartmann/Reuters

When Neymar was introduced as the newest member
of Paris Saint-Germain following his world-record
transfer from Barcelona, he was wearing a classic black suit and
one noticeable accessory — a timepiece from his own line of
watches.

According to GaGá Milano, prior to the World Cup in
2014, Neymar randomly walked into a GaGá Milano boutique in
Tokyo and spent ¥20 million (US$180,000) on 16 watches
and some accessories. According to the company, "the entire staff
[was] in awe."

Clearly Neymar was a fan and the company sensed an
opportunity as he is now their brand ambassador and his own
line launched earlier this year.

And Neymar doesn't only wear his signature watch. His
Instagram account strongly suggests that he is still a big fan of
many of their watches.

There is one small problem. Notice the stylized No. 11
covered in diamonds on the watch face. That is for the No. 11
that Neymar wore with Barcelona. Neymar has switched to No. 10
with PSG, the same number he wears for the Brazilian national
team.