Virtual storage

Pleasing sports fans through harnessing the power of data

AMB Sports & Entertainment (AMBSE), which runs both the Atlanta Falcons and Atlanta United, puts fans front and center at the Mercedes-Benz Stadium.

With thousands of display screens featuring original content fed by a constant stream of data, AMBSE relies on high-speed data storage to create an experience-based destination that drives fans to attend live events.

Using IBM’s Unified Stadium Technology Platform, AMBSE is able to achieve a 5:1 consolidation of environments, allowing 71,000 viewers at a time to share a digital experience supported by IBM Storage.