Bloomberg is reporting that Apple has a team of about 100 product designers working on a wristwatch computer, according to "two people familiar with the company's plans." The New York Times previously reported that Apple had been "experimenting" with a curved glass smart watch, but Bloomberg believes that Apple's smart watch plans have moved beyond the experimental phase.

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The team, which has grown in the past year, includes managers, members of the marketing group and software and hardware engineers who previously worked on the iPhone and iPad, said the people, who asked not to be named because the plans are private. The team's size suggests Apple is beyond the experimentation phase in its development, said the people.

Apple's senior director of engineering, James Foster, is said to be one of the managers working on the project, which happens to involve challenges like creating a smart watch that doesn't have to be charged every day. The smart watch, known colloquially by some as the "iWatch," would be able to do some of the same tasks as the iPad and iPhone.

Bloomberg also mentions that Apple had been planning a wearable fitness tracking device, much like Nike FuelBand or Jawbone Up, but that Apple had decided not to bring them to market. Apple CEO Tim Cook is a Nike board member and spoke about his own Nike FuelBand at the D10 Conference last year, also saying that wearable devices were an "interesting area" but that "the book hasn't been written on that one yet."

@Spink10, I won't, even if there were 1000 people working on this watch. Check the watch's statistics in the real world. Not very popular. I hate the idea anyways. Make something else if you're trying to be ambitious.

@Spink10, I won't, even if there were 1000 people working on this watch. Check the watch's statistics in the real world. Not very popular. I hate the idea anyways. Make something else if you're trying to be ambitious.

It'll be a "watch" as much as the iPhone is a phone -- which is to say, that wont be its compelling purpose.

@Spink10, I won't, even if there were 1000 people working on this watch. Check the watch's statistics in the real world. Not very popular. I hate the idea anyways. Make something else if you're trying to be ambitious.

Just because it's unpopular isn't a reason not to buy it. I'm kinda excited about this, but I only have expectations.

I do NOT think it will be anything to do with augmented reality or virtual reality. I think those are awesome, but my list above is all things that MIGHT be of use to just about anyone. I see AR and VR being of interest to only a subsegment; AR because making it be widely useful would mean wearing something silly, and VR because it’s broadest appeal is only for certain kinds of gaming. (But give me a Rift! I’m the subsegment!)

And I’m not counting the many smaller enhancements to existing categories. We’ll see iOS 7+ (and OS X) drive lots of that evolution and it will be great, but I’m speculating on the next big thing that either becomes a new category or redefines an old one.

Tim Cook said Apple will only enter a field if they can greatly improve it or disrupt it. I don't see how a "curved" glass watch disrupts anything. And I can't imagine that Apple would sell that many of these.

Or could this be a device targeted strictly for fitness? A combo pedometer, GPS device, radio, and phone for exercising?

Tim Cook said Apple will only enter a field if they can greatly improve it or disrupt it. I don't see how a "curved" glass watch disrupts anything. And I can't imagine that Apple would sell that many of these.

Does software not count for anything? Are you really picturing a curved watch that just shows the time?

Doesn't interest me, but say you could things like turn the central heating up, down or off while out of the house by talking into the watch, or when you come in at night you could tell it to switch on your Mac, or turn your Mac off when leaving the house, or lock all the doors behind you when out the house, or monitor your house using an app like iCam when out and about or talk to it and get it to send texts without having to take your iPhone out of your bag...

Wow.. Lost are the days when you would not even know what product was coming out, let alone how many employees are working on a product along with their manager.

Maybe this watch thing is actually a rumour misdirect from Apple. Cook did say they were going to "double down" on secrecy. If he was telling the truth, then why so many stories about this watch? Maybe the smart watch rumours are a lie, planted to satisfy the rumour mongers and to keep them off the scent of what Apple is really working on.