OBJECTIVE: To generate high levels of excitement
and to receive maximum media coverage surrounding the August 7th premiere of A
Hard Day's Night airing for the first time ever in High-Definition Television,
exclusively on Voom HD originals' Rave channel.

TARGET: Electronic Media, Print, and Trade
Press

EVENT/PROMOTION/STRATEGY: One day PR stunt featuring
internationally-recognized Beatles cover band performing live from the top of
an English double-decker bus. A crowd of female Beatles 'fans', outfitted in
authentic '60s mod dresses cheered frantically from the sidewalk below. The day
began with an exclusive appearance on Fox & Friends, continued with a
performance in front of the legendary Ed Sullivan Theater, and ended with a
performance in front of Madison Square Garden.