About us

Who's behind the project

Italian Fable was founded in 2016 to develop a deeper culture of Italian food and taste around the world. Italian food, so popular all over the world, is in fact still a mystery to most of the people who appreciate it. Varieties, brands, cooking procedures and flavours are so many, that we really need a guide to tell us the “real fable” and help us choose.

The company has its Headquarters in Trieste, Italy. The hub for International Deliveries is in Germany.

Our vision

Our vision is to become the storytellers of Italian food, creating “the Italian lifestyle website”, exciting the world with a choice of excellence, introducing the Italian food world with a monthly subscription box filled with tasting products, teaching how to cook them with unique recipes and teaching how to create your own Italian pantry.

The italian food storyteller

The new Century has established new values, more intimate and more in line with today’s reality, values which focus on our environment, our feelings, our health… how we live, what we wear, what we do, and of course what we eat.

As a consequence, the concept of food has undergone a radical change. Today, food is much more than simple nourishment. It’s sensorial experience and discovery, it’s emotion and awareness, it’s health and well-being.

In this new perspective, Italian food – wordly renowned for its healthy and genuine ingredients – is undoubtedly the jewel in the crown of the world’s cuisine.

Italian food is a fantastic fable. But beware! Like in every good fable or fairy tale, if you don’t know the paths of this marvellous Italian food labyrinth, you can easily loose your way. As a matter of fact, it can be extremely difficult to find the right direction and understand what to buy and how to use it.

Take for example Olive Oil and its many varieties from the different Italian territories, each with its own peculiar flavour. Add to it the fact that in recent years many small producers have started to offer outstanding products of the topmost quality. Which one should you choose? How can you know the subtle differences in taste and quality?

These are recurring questions for each and every Italian product. Italian Fable has the right answers for you.

In this multi-faceted world we believe that people of curiosity and taste need a clear, focused guide to buy the right products, understand how to use them properly, and little by little create what we call “la vostra dispensa”, “your own pantry”.

. . . and they ate happily ever after

Italian Fable is the Italian food storyteller who will show you the shortcuts to Italy’s most secret gourmet paradises!

Every month you’ll receive a selection of Italian specialties in a box: various types of Pasta and special Risotto… Aromatized Oils, Balsamic Vinegar and Spices… Taralli and other bakery products… Fish products preserved in oil… surprising Pâtés… Cantucci and other traditional Biscuits… Honeys and Marmalades… And many other Italian products you have never tasted before.

Each of these delicacies is 100% Italian. A strict selection of producers from the different regions of Italy has been made in order to offer you only the utmost Italian excellence. The products in the box are tasting size (max 250 gr), dry, with at least 1 year of shelf life. Each box is just the beginning of a Fable that you can develop at your will.

Your Italian Fable will begin with the thrill of expectation, and reach its climax with the joy of taste. We will lead you to the discovery of Fable-lous cooking recipes and help you create your own Italian Fable Pantry, by offering you your favourite products on our e-shop.

Join our unique community of Italian Food Fablers in the world: it’s easy! You can subscribe to Italian Fable for 3 months, 6 months, 12 months, or simply give us a try and buy a single box. Our prices are as Fable-lous as our food.

Don’t miss this appetizing opportunity to be part of our Fable. A happy gourmet ending is waiting for you.