Guy Parmentier

Summary: Central question of the development of innovation, creativity nurtures innovation process and needs to develop at all levels of an organization. The literature on organizational creativity reflects a wealth of analytical levels (individual, group, organization, environment), a variety of theoretical approaches (componential, interactionist and evolutionist), and multiple empiries (creative industries sector traditional…). But it lacks a unifying concept located at the macro level of the organization to unify all this work. That’s why Guy Parmentier proposes closer organizational creativity aware of organizational capacity. Creativity is then seen as a complex organizational ability, creative ability, an ability that could feed the dynamic capabilities bringing the ideas necessary for the development and renewal of the organization.

Biography: Guy Parmentier is Lecturer, Head of Master of Administration training in companies and educational innovation in Grenoble IAE and researcher at CERAG. His research interests focus on the management of creativity and innovation, the design of business models and pedagogical innovation with new technologies. He has managed and participated in European and national research projects on creativity online, the company faced with virtual environments and the impact of the use of serious games in education. Today it develops research on the business models of cultural industries and the development of creative abilities of companies. He was also project manager in l’édition des beaux livres de montagne, and for 8 years he directed the video game production studio Galilea in Grenoble and Montreal.

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