Starbucks Names Sharon Rothstein Global Chief Marketing Officer

Monday, March 18, 2013

Starbucks Names Sharon Rothstein Global Chief Marketing Officer13:30 EDT Monday, March 18, 2013
SEATTLE (Business Wire) -- Starbucks Coffee Company (NASDAQ: SBUX) today announced that it has
appointed Sharon Rothstein as global chief marketing officer. Rothstein
was previously senior vice president of marketing at innovative
specialty beauty retailer Sephora.
Sharon Rothstein (Photo: Business Wire)
“Throughout our 42-year history, Starbucks has strived to innovate and
exceed the expectations of our customers around the world,” said
Starbucks chairman, president and ceo Howard Schultz. “Sharon's
forward-thinking brand sensibility and global cross-channel marketing
expertise will continue to push us toward our aspiration of building one
of the world's most relevant, trusted and enduring brands.”
Rothstein will report to Schultz and serve on Starbucks senior
leadership team. She will steward the Starbucks brand as well as the
company's portfolio of emerging brands, including Seattle's Best Coffee,
Evolution Fresh, La Boulange, Tazo and Teavana.
“There has never been a more exciting or important time in Starbucks
journey to bring my passion for elevating the customer experience to
this iconic global brand,” Rothstein said. “I have been a loyal
Starbucks customer and fan for most of my adult life and I am humbled to
become a partner (employee) at one of the few companies in the world
that embraces the value and responsibility of balancing business
performance and social impact.”
As the senior vice president of marketing at Sephora since 2009,
Rothstein authored the company's new global brand positioning, elevated
the brand's image and executed multi-channel integrated marketing
campaigns. She also played a key role in transforming Sephora's digital
experience with immersive content across all digital channels. Prior to
Sephora, Rothstein held senior marketing and brand management positions
with Godiva, Starwood Hotels and Resorts, and Procter & Gamble.
Rothstein earned her MBA from the University of California, Los Angeles
and her Bachelor of Commerce from the University of British Columbia.
She will start on April 15 and will be based at the Starbucks Support
Center in Seattle.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest-quality arabica coffee in the
world. Today, with stores around the globe, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we bring
the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in our
stores or online at www.starbucks.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130318006230/en/
Starbucks Coffee CompanyMedia Contact:Jim Olson,
+1-206-318-7100press@starbucks.comorInvestor
Relations Contacts:JoAnn DeGrande/Greg Smith, +1-206-318-7118investorrelations@starbucks.com

Restrictions

All rights reserved. Republication or redistribution of Thomson Reuters content, including by framing or similar means, is prohibited without the prior written consent of Thomson Reuters. Thomson Reuters is not liable for any errors or delays in Thomson Reuters content, or for any actions taken in reliance on such content. ‘Thomson Reuters’ and the Thomson Reuters logo are trademarks of Thomson Reuters and its affiliated companies.