Published March 9, 2010•Updated on March 9, 2010 at 12:01 pm

Rowley's bridesmaid is being produced in conjunction with Dessy Group, and will retail between $175-$220 (See? Affordable!). The initial 20 pieces will include on-trend styles reminiscent of the designer's ready-to-wear -- most likely putting her signature whimsy and sass (as evidenced by her Spring 2010 collection, pictured) in the wedding party arena. For those eager to see the dresses in person, the entire collection will be showcased at New York's WeddingChannel Couture Show in April.