Retargeting and Reattribution Configuration

Singular’s re-engagement tracking feature gives you full control to enable links for retargeting, create re-engagement postbacks for ad networks and third parties, and measure downstream effectiveness of re-engagement campaigns along with your acquisition campaigns.

Re-engagement tracking is available with ad network partners with re-engagement offerings and targeted ads where the device ID is available.

Tracking Links for Re-engagements

In order for re-engagements to be tracked, the option for “Enable Re-engagement” should be checked when creating a Link for that partner.

Tip

If you want to track Re-engagements with partners that don't "Officially" support retargeting, you can enable it by adding "&re=1" to your tracking links, for example, if the original tracking link was: