SINGLE REVIEW: Jessie J – Think About That

Jessie J is making her comeback. Her fourth studio album “R.O.S.E” is due to be released later this year and the UK songstress is attempting a new stylistic approach. The lead single “Think About That” sees her keeping it basic with a coffee-house inspired piano layered with a simple hip-hop beat that she sings over. Usually her vocals are strong and dominating but for this track she’s held back completely. There’s no moment where she just let’s go and soars, it’s all a bit monotonous. We are used to her releasing very big lead singles and this one is just anti-climatic. It doesn’t really go anywhere and is instantly forgettable. While I do recognise that it’s stylistically different to her bold previous lead singles “Bang Bang”, “Wild” and “Do It Like A Dude” her ballads have always been a favourite of mine. If she broke this strange RNB formula down and just gave us a raw ballad instead it may have worked. Lyrically the song is amazing. It’s raw, honest and vulnerable and looks at how she was emotionally manipulated by someone for fame and always being held back from growing. “You just laughed when I cried, think about that. Who lives the real sacrifice? Think about that”. But that’s the only good thing about it.