Well the colors are what MOCists have been begging for more of since 2001.

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This is the only reason I might get them. The colours are nice, the sets look like Bionicle-light. Build your own action figure at it's most minimalist-ent (wtf?) without any real flare to the designs. Painted parts is a nice feature.

Well this is going to do poorly because Ben 10 has it's own action figures at this scale. I Thought this was going to be a Mini-fig, playset sort of thing... And the character selection is a bit meh... At least include something like Ditto or Echo Echo..

I REALLY hope they make some playsets, similar to what they did with Knights Kingdom where they had figures AND regular System sets. I was actually expecting the line to be mostly playsets. My hopes aren't COMPLETELY dashed because I was also expecting larger figures to supplement the line.

This is the only reason I might get them. The colours are nice, the sets look like Bionicle-light. Build your own action figure at it's most minimalist-ent (wtf?) without any real flare to the designs. Painted parts is a nice feature.