After inaugurating its channel office in Alipiri guest house here, he said the 24-hour channel, which recently got nod from the Centre to start operations, initially would start with an estimated cost of Rs 35 crore and be telecasted from a studio in Hyderabad.

The spiritual channel would telecast only devotional programmes, parituclarly related to Lord Sri Venkateswara, besides promoting bhakti and dharma among the youth.