In contrast to many definitions, Cyril Drouin and Christine Wang of Saatchi & Saatchi say the term cross-border e-commerce (CBEC) applies to any brand selling in China with its origins in another country.

China’s huge consumer market is now attracting more and more foreign companies to take control of their distribution and manage their own retail sales. China has historically been an ideal destination for outsourcing manufacturing operations. Rogier van Bijnen and Maarten Roos of R&P China Lawyers discuss the…

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EURObiz magazine is produced by the European Union Chamber of Commerce in China. It tells the unique story of European business in China, utilising the experience and expertise of the companies and executives that shape China's business landscape.