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Coca-Cola has created a display for Piggly Wiggly stores in Alabama that could be a model for other stores in areas with an African-American population. The display, based on the insight that African-Americans favor frozen seafood and meat, is meant to appeal to African-Americans as well as the general population.

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Coca-Cola and Piggly Wiggly are partnering to introduce Coca-Cola's Recycle and Win program in Columbus, Ga. Coca-Cola and Coca-Cola Bottling have invested more than $150,000 in the sustainability initiative to promote recycling that includes a direct mail educational packet. The packet highlights what items are recyclable and includes a Give Back sticker to place on recycling containers that give residents a chance to win one of 260 $50 Piggly Wiggly gift cards.

Jewel-Osco and The Coca-Cola Co. are teaming up on in-store promotions for Black History Month. Consumers will be able to sample dishes prepared with products from African-American vendors, and they can enter a sweepstakes to win groceries for a year.

The Coca-Cola Co. has extended its $20 million partnership with the World Wildlife Fund, giving an additional $3.75 million and extending the relationship two more years, to 2012. The company aims to improve water efficiency, cut carbon emissions and promote sustainable agriculture.

The Coca-Cola Co. will be the exclusive soft drink provider of HSBC Arena in Buffalo, N.Y., as part of a five-year deal with the NHL's Buffalo Sabres. The deal gives Coca-Cola Co. exclusive pouring rights, along with dasher board and on-ice advertising.