I am a serial entrepreneur with interest in real estate and showbiz. BrokersADDA is my latest ventu...View MoreI am a serial entrepreneur with interest in real estate and showbiz. BrokersADDA is my latest venture.

According to you, what is the right time to invest in market? Is it the time when the market is touching new highs and everybody else is investing? Have you ever been able to get great returns by investing that way? Obviously, not.
Whether it is investing in equities or real estate market, almost every potential investor is making the mistake to enter the market when the graphs are on the peak and are on the verge of crash at any moment.
Well, if you really want to get the understanding of the market and understand the right time to invest and withdraw, you should be able to understand the trends that are contributing considerably in changing the future of the sector. Here we are talking about the real estate sector. Let us check out what trends have been influencing the real estate sector in India and how you should make your investment decisions in 2018.
Regulatory reforms
Let’s admit, real estate sector in India has been an unorganized one always. It is due to the recent changes and regulatory reforms taking place that the perspective of the buyer has changed. Real Estate Regulatory Act (RERA) implemented along with Goods & Services Tax (GST) has given the direction to the real estate sector in a substantial way. Fly-by-night operators cannot survive anymore. Only the dedicated players will be able to get through the deal.
More supply and less consumption is equal to buyers’ market
According to reports, there is huge inventory of approx 1.8 lakhs in Mumbai Metropolitan Region and around 2 lakh units are yet to be sold in National Capital Region. This scenario of more supply and less consumption has led to fall in prices of property almost all over the country. This has turned out to be advantageous for investors. However, the situation will definitely not continue for long. So if you are seriously planning to invest, it is the time to play around with deals.
High liquidity and lesser home loan rates
It has been noticed that home loan interest rates have been down from 9.5 percent per annum to 8.4- 8.5 percent for the past one and a half years. The RBI has made such changes due to the prevailing high liquidity in banking system. Both the factors combining together have created the favorable environment for the buyers. As well as if we compare the rental yields of around 5-6 percent with home loan interest rate of 8.3 percent, consumers prefer to buy instead of giving rents.
The regulatory reforms such as GST and RERA in the system have built the trust in the minds of the consumers. They are now able to invest fearlessly in the market. This enormous change along with the decreasing price trend is attracting interest of global investor fraternity. Fund from Canada, Singapore and US, is pouring in. As well as developing countries like Japan and China are also planning to invest in the sector.
All this proves that finally the real estate sector in India is moving towards the right direction and property buyers In India stand a great chance to negotiate great deals.

‘’Online” has become a staple word in the real estate industry. From listings to searches, it is clear that prospective home buyers are switching to the internet and trying to narrow down their choices from online findings. Moreover, even your peers and competitors are growing their online presence. Thus, it is now imperative that real estate brokers become tech-savvy and use digital marketing. Simply put, if you aren’t online, you don’t exist for customers!
If you are looking for tips to secure more leads and expand your real estate business, here are five digital marketing tactics to get started:
Go Digitally Social
If you want to engage more prospective clients, create your own brand identity through a personal website and social media platforms. List your business and profiles on LinkedIn, Facebook, Instagram and specially on BrokersADDA.com, where customers can track you. Use an engaging tone in your content to tell people about your work, ethics and achievements.
Publish Useful Guides
You should write about things that provide value to your audience, solve their problems and answer their questions. For example, you can publish blogs, e-books or white papers on real estate prices in a particular city/area, renovation ideas, choosing the right interior designer, factors to consider for a good location, etc. You can publish these guides in a downloadable format which customers can access only after leaving their contact details. This is a sure-shot way to get more leads.
Become Mobile-Friendly
As per the latest surveys, consumers or prospective buyers are using mobile searches for their real estate requirements. It is easy, attheir fingertips and they can search any time anywhere. Thus, if you want to reach out to more buyers, make sure your website is mobile-friendly with an easy user-interface. If you can’t afford to develop or maintain a website, you can probably create a WhatsApp group of existing and potential customers to send them messages and updates.
Use Analytics
When you are running a website or have a presenceon social media platforms, it is imperative that you know analytics that can be easily viewed on dashboards. By using analytics, you can assess how many visitors browsed, what content they saw and much more. This will help in focusing on what is attracting an audienceand what are their criteria.
Virtual Tours
At a time when videos are the topmostfavouritesin website content, you can make your website andsocial media handles more attractive by creating virtual tours for your leads. Customers feel good to ‘walk’ through the listings offered via your videos.
These tips will end up in a higher lead generation. Try them out.