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Promoters are tactical operators, concrete in speech and utilitarian in action. In social situations, they are directive and expressive.[2] Promoters are the most adept among the types at maneuvering other people to their position. They make a point of getting to know those in positions of influence. Promoters are also resourceful, knowing where the fun and the action are. They like to indulge themselves in the finer things in life and to bring other people with them. Their goal in life is to sell themselves and their ideas to others. Dramatic and debonair, they are gifted at earning others' confidence.[1]

File:Madonna at the premiere of I Am Because We Are.jpgFor illustrative purposes, Keirsey and his son, David M. Keirsey,[3] have identified well-known individuals whose behavior is consistent with a specific type. Unless otherwise noted, the categorization of the individuals below, whether living or dead, as Promoters is a matter of expert opinion rather than the result of the named individual taking a personality type inventory.