But by telling people the progress of something , you make it more compelling. Flowing information onto our digital platforms, and repositioning ourselves to be a part of people's day earlier, gives us a better chance of reflecting their interests in our print pages. So the liveblog is important - it tells people what's happening, it gives the team staffing it their own identities, and it allows conversations. But it's also an enabler to us changing the way we think, and way the work.