MSP Operations – The benefits of CRM software

Investing in customer relationship management (CRM) software is absolutely essential for small- and medium-sized IT/MSP businesses that want to up their sales performance. It helps you understand clients, tailor your marketing efforts, help spend limited marketing budgets wisely and much more. If your business isn’t already using CRM, here are five reasons why you should definitely give it a chance.

Grows with your business
The ol’ Rolodex may have been useful for managing a few clients, but you’re going to need a better solution if you plan to maintain relationships with many more. CRM scales with your business, meaning it can handle larger data sets and more clients as you expand your sales operation.

Organizes your data
CRM software acts as a central database for all your sales records and transactions. This means important customer information can be retrieved in just a few clicks rather than rifling through thousands of documents, sticky-notes, and disorganized cabinets. And since CRM is hosted in the cloud, sales data, customer interactions, and other actionable information are available for the entire company.

Improves customer service
You could be the most persuasive person in the world, but this means nothing if you can’t recall anything about your clients and their preferences. When you or future sales staff follows up on leads or existing customers, CRM will automatically retrieve contact history, past purchases, and customer preferences from your client database and display them on a single page during the call.

From here, and armed with detailed customer information, you'll be able to recommend products and services that meet the client’s needs. So instead of struggling through a sales call, marketing employees can focus on delivering a professional sales pitch.

Streamlines your sales funnel
CRM comes equipped with workflow management functions, supporting your sales pipeline in a number of ways. For example, you can configure your CRM to send instant follow-up emails when a lead visits a particular product page. You can even use automation to track where certain leads are in the sales pipeline and delegate the task to someone else - internal or external.

Analyzes sales data
With real-time sales information, you can track marketing campaigns and adjust strategy accordingly. For instance, you might notice that click-through-rates for promotional emails and company newsletters are higher during Tuesday afternoon rather than Friday night. Having this information can help you focus your marketing efforts and message to generate more leads.

In addition, you can use CRM to analyze customer calling activity, market demographics, lead conversion rates, and key performance indicators to help inform future business decisions.

Contact us today to find out whether CRM is the right fit for your business, or if you need support growing and marketing your company

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