Product Synopsis“Global Packaging Survey 2013–2014: Market Trends, Marketing Spend and Sales Strategies in the Global Packaging Industry” is a new report by Canadean that analyzes how packaging industry supplier companies’ media spend, marketing and sales strategies and practices, and business planning are set to change in 2013–2014. Additionally, this report presents comparative analysis between four years of survey results, wherever applicable. This report provides the current size of the marketing and advertising budgets of global packaging industry suppliers and how spending by global packaging industry suppliers will change, providing an insight into global marketing behavior. In addition, the report identifies future growth of global packaging industry buyers and suppliers and M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size.

Introduction and LandscapeWhy was the report written?This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading packaging industry companies, and provides data and analysis on global packaging industry suppliers’ media spend, marketing and sales strategies, and practices and business planning within the global packaging industry. It includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global packaging industry. The report also identifies global packaging industry buyers’ and suppliers’ future growth, M&A, and investment expectations.

What is the current market landscape and what is changing?According to the survey results, 59% of respondents are ‘more optimistic’ about the revenue growth optimism of their companies in 2013.

What are the key drivers behind recent market changes?Challenges faced by packaging companies such as competition, requirement of expansion of capacity and services offerings, expanding geographic reach, lack of skilled workforce, and efforts to improve the supply chain, have prompted companies to consolidate positions and look for M&A to stabilize operations.

What makes this report unique and essential to read?This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading global packaging industry executives; It provides the reader with a definitive analysis of the industry outlook and explores how opportunities and demand are set to change in 2013–2014; additionally, this report presents comparative analysis between four years of survey results (wherever applicable). Furthermore, the report reveals the current size of packaging industry suppliers’ marketing and advertising budgets and how expenditure by industry suppliers will change, providing insight into global marketing behavior. This report identifies the key marketing aims of organizations and the sales strategies companies will adopt in order to adapt to market conditions in 2013. Additionally, it aims to identify key amendments to marketing agencies that aid business generation, respondents’ criteria for marketing agency selection, and attitudes towards marketing and sales.

Key Features and BenefitsProject industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.

Formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customer’s changing needs.

Key Market IssuesBrazil, China, India, Russia, and Eastern Europe are the most important emerging markets to offer growth in 2013.

‘Pressure on margins’, ‘customer price sensitivity’, ‘volatility and increase in input costs’, and ‘shift in consumer spending and behaviors’ remain the leading business concerns for the global packaging industry in 2013.

The projected average size of the global annual marketing budget for supplier companies in the packaging industry in 2013 is US$2.2 million, compared to US$3.1 million in 2012.

‘Online content sites and portals’ was identified as a key investment area by 45% of respondents, while 44% of respondents projected strong investment growth in ‘corporate and brand websites’.

‘Competitor and market intelligence research’, ‘CRM systems’, and ‘customer intelligence and analytics’ were identified as the key investment areas in marketing and sales solutions by respondents.

The top three priorities for global packaging industry buyer respondents in 2013 are ‘improve operational efficiency’, ‘expand in current market’, and ‘pricing management’.

A total of 36% of packaging buyer respondents and 41% of packaging supplier respondents anticipate an increase of their current workforce in 2013.

Survey results show that respondents from the global packaging industry identified that the US, Singapore, Taiwan and Hong Kong, Germany, and South Korea offer the highest growth potential among developed countries in 2013–2014.

1 Introduction1.1 What is this Report About?1.2 Definitions1.3 Methodology1.4 Profile of Survey Respondents1.4.1 Profile of buyer respondents1.4.2 Profile of supplier respondents2 Executive Summary2.1 The global packaging industry anticipates revenue growth in 20132.2 Mergers and acquisitions in the industry are expected to increase in 20132.3 Brazil, China, and India are the most important emerging markets2.4 Companies face key challenges in ‘pressure on margins’, ‘customer price sensitivity’, and ‘volatility and increase in input costs’2.5 Average annual marketing budget of suppliers is expected to increase2.6 ‘Online content sites and portals’, ‘corporate and brand websites’, and ‘email and newsletters’ are to dominate future investment2.7 ‘Customer retention’, ‘brand building or awareness’, and ‘customer acquisition’ dominate the key marketing aims of suppliers for 2013–20142.8 ‘Flexibility in customizing services’ and ‘strategic and tactical consulting’ are the leading critical success factors for suppliers in 20133 Global Packaging Industry Dynamics3.1 Revenue Growth Projections in the Global Packaging Industry3.1.1 Revenue growth expectation - comparison between buyer and supplier responses3.1.2 Revenue growth expectation by buyers3.1.3 Revenue growth expectations by suppliers3.1.4 Revenue growth projections by region3.1.5 Revenue growth expectations by turnover3.1.6 Revenue growth expectations of senior level respondents3.2 Future Developments in Business Structure3.2.1 Future developments in business structure - comparison between buyer and supplier responses3.2.2 Future developments in business structure by buyers3.2.3 Future developments in business structure by suppliers3.2.4 Key expected changes in business structure by region3.2.5 Key expected changes in business structure by turnover3.3 Merger and Acquisition Activity Expectations3.3.1 M&A activity expectations - comparison between buyer and supplier responses3.3.2 M&A activity expectations by buyers3.3.3 M&A activity expectations by suppliers3.3.4 M&A activity expectations by region3.3.5 M&A activity expectations by turnover3.3.6 Expand geographic reach vs. M&A activity projections3.4 Capital Expenditure Estimation3.4.1 Capital expenditure estimation - comparison between buyer and supplier responses3.4.2 Capital expenditure estimation by buyers3.4.3 Capital expenditure estimation by suppliers3.4.4 Capital expenditure estimation by region3.4.5 Capital expenditure estimation by turnover3.5 Planned Change in Staff Recruitment Activity3.5.1 Planned change in staff recruitment activity - comparison between buyer and supplier responses3.5.2 Planned change in staff recruitment activity by buyers3.5.3 Planned change in staff recruitment activity by suppliers3.5.4 Planned change in staff recruitment activity by region3.5.5 Planned change in staff recruitment activity by company turnover4 Global Packaging Industry Market Growth Outlook4.1 Global Packaging Industry - Demand in Emerging Markets4.1.1 Demand in emerging markets - comparison between buyer and supplier responses4.1.2 Demand in emerging markets by buyers4.1.3 Demand in emerging markets by suppliers4.1.4 Demand in emerging markets by region4.1.5 Demand in emerging markets by company turnover4.2 Global Packaging Industry - Growth Expectations in Developed Markets4.2.1 Growth expectations in developed countries - comparison between buyer and supplier responses4.2.2 Growth expectations in developed countries by buyers4.2.3 Growth expectations in developed markets by suppliers4.2.4 Growth expectations in developed countries by region4.2.5 Growth expectations in developed markets by company turnover5 Threats and Opportunities for the Global Packaging Industry5.1 Global Packaging Industry - Leading Business Concerns for 2013–20145.1.1 Leading business concerns - comparison between buyer and supplier responses5.1.2 Leading business concerns by buyers5.1.3 Leading business concerns by suppliers5.1.4 Leading business concerns by region5.1.5 Leading business concerns by company turnover5.2 Global Packaging Industry - Key Supplier Actions to Maintain and Win Buyer Business5.2.1 Actions to maintain and secure buyer business - comparison between buyer and supplier responses5.2.2 Actions to maintain and secure buyer business by buyers5.2.3 Actions to maintain and secure buyer business by supplier5.2.4 Actions to maintain and secure buyer business by region5.2.5 Actions to maintain and secure buyer business by turnover5.2.6 Actions to maintain and secure buyer business by purchasing decision authority6 Packaging Industry Suppliers - Marketing Spend Activity6.1 Annual Marketing Budgets in the Packaging Industry6.1.1 Annual marketing budgets by suppliers6.1.2 Annual marketing budgets by region6.1.3 Annual marketing budgets by company turnover6.1.4 Annual marketing budgets vs. revenue growth expectations6.2 Planned Change in Marketing Expenditure6.2.1 Planned change in marketing expenditure levels by region6.2.2 Planned change in marketing expenditure levels by company turnover6.3 Future Investment in Media Channels6.3.1 Future investment in media channels by region6.3.2 Planned change in marketing spend by company turnover6.4 Future Investment in Marketing and Sales Technology6.4.1 Planned investment in marketing and sales technologies by suppliers6.4.2 Planned investment in marketing and sales technologies by region6.4.3 Planned investment in marketing and sales technologies by company turnover7 Marketing, and Sales Behaviors and Strategies in 20137.1 Key Marketing Aims of Suppliers7.1.1 Key marketing aims of suppliers7.1.2 Key marketing aims by region7.1.3 Key marketing aims by company turnover7.2 Essential Amendments to Marketing Activities 2013–20147.2.1 Amendments to marketing activities by region7.2.2 Amendments to marketing activities by company turnover7.3 Critical Factors for Choosing a Marketing Agency7.3.1 Critical success factors for choosing a marketing agency by region7.3.2 Critical success factors by company turnover8 Appendix8.1 Survey Results – Closed Questions8.2 About Canadean8.3 Disclaimer