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As you work on your marketing efforts, you should analyze past performance, stick to a simple strategy and avoid copying your competitors, Stephanie Faris writes. "Instead of trying to keep up with the Joneses, tailor your marketing campaign to your customers," she writes.

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In today's world of electronic communication, companies might be able to set themselves apart through in-person meetings with clients, Stephanie Faris writes. Do your research before attending a face-to-face meeting and use trip-planning tools to maximize the productivity of your travel. After returning home, follow up with your clients, she recommends.

Buying a commercial space might strain your company's budget in the short term, but real estate can be a valuable investment in the long run, Stephanie Faris writes. However, leasing a space might give your company increased flexibility and can simplify the repair process when things break, she writes.

You can help get your team's creative juices flowing during a brainstorming session by getting out of the office, Aaron Aders of Slingshot SEO writes. "I have generated many more ideas over a pool table than a boardroom table," he writes. Identify a central focus for your brainstorming sessions and focus on generating ideas instead of developing plans, he writes.

Research shows that optimism has waned among small-business owners, but it's important to stay upbeat, writes Stephanie Faris. "A business owner's bleak outlook can spread to employees, lowering morale and further impacting the bottom line," she writes. You can maintain a positive culture by finding ways to motivate your staff members and by working to generate new leads, she writes.