Nehlsen Know-How

Recent Blogs: Web Marketing

Mad and mobile aren't your only two choices; let us explain. Earlier this year, we wrote about going mobile and shortly after, Google made an update to its algorithm affecting mobile friendly vs. non-mobile (desktop friendly) websites. It simply stated that mobile (including responsive) websites are more relevant when searched from a smartphone. Meaning, the search engine giant knows when you are searching from a smartphone (honestly, what don’t they know?) and will do its best to serve up mobile-friendly sites most prominently in your search results.

Perry Snower, owner of Snower Buick Pontiac in Moline, was one of my first start-up clients back in 1972. Perry was a Chicago businessman, new to the area, with a distinctive south side Chicago accent. He stood next to a Buick in the TV studio and hawked his inventory – live, on the air. It wasn’t working. Car sales were not improving despite the large budget he allocated for TV advertising. He asked me to change his image and help him sell more cars.

Two-thirds of my staff is under 40. The designers are under 30. Their eyes have not yet begun to develop sight-robbing cataracts. They understand the latest technologies and breeze through websites, apps and social media with ease. But they don’t spend as much money as I do for food, clothing, vacations – you name it. Boomers spend more than any generation today, and more than their age group has in the past. According to Huff Post Business, “The 50+ demo is wealthy, vast, and growing, and marketers would be smart to take notice.”

Do you have “Superman Vision”? Visual content creation and sharing aren’t new to anyone. However, according to a recent study by the CMO Council, visual, and namely video, use for marketing purposes will explode in the next year. Their concern, though, is not the recognition of its importance but lack of planning and budgeting for it.