BB King endorsed Gibson products for many years, and featured in numerous catalogs and adverts; always playing an ES-355TD-SV or the BB King Lucille guitar - basically an ES-355 but without f-holes, in order to reduce feedback whilst performing. He can be seen here bending a note on an ES-355TD-SV. More about BB King and Gibson

Bluesman BB King

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Gibson ES-355TD-SV - Tony Mottola has a New SoundTony Mottola was well respected session and studio musician of the 1950s and 60s, working with dozens of artists, most notably Frank Sinatra. He is shown here advertising the Gibson range of amplif...

Gibson ES-355TD-SV - Tony MottolaGibson produced a number of advertisements across 1965 and '66 focussing on individual endorsing artists - typically jazz musicians, and each with a high end electric acoustic model. The images wer...

Gibson ES-355TD-SV - The Man and the WomanBB King in full flow on his ES-355TD-SV. BB King has used high-end Gibson thin-line hollow bodies like the ES-355 for the best part of the last half century, all called Lucille. This finally result...