Blocking Domains and Continents at Yahoo! Search Marketing Campaigns

Despite reports that Yahoo! Search Marketing, Yahoo’s answer to Google’s Google AdWords, it is finally making progress at catching up in the paid search management race.

One of the newly enabled features is the ability of an advertiser to block his/her ads from appearing on certain domains and/or to visitors coming from specific continents. As I was understanding Yahoo’s Traffic Quality Center, one gripe I had was the fact that a continent is too broad to consider as one entity. Wasn’t Yahoo! convinced that country by country selection would make the feature more flexible?