9 comments

Making clients believe they need a hero to solve an incredibly complicated problem hasn’t worked has it?
Nowadays many clients seem to think that, because they know their brand / product, they know how to advertise it.

Hands on hot stoves and beautiful women or E=mc² Einstein knew he nailed it and made relativity relevant to his audience.
If I’ve understood you correctly the self ingratiated experts build the jungle around them. Then clear the path.
Because life isn’t exciting enough tiles and roles are created with similar hyperbole.
Candour is seen as challenge. Complex things don’t need to be complicated.
Beginning, middle, end.
Hook, build, pay-off.
Cha cha cha.
Want or not?
Is this you?

Hi Jon,
I was talking with a couple of students who are IT experts last night about Binary Code and whether the Chinese Language will make a dent in the English language’s domination of the internet. We basically agreed that the Binary Code is no more than a series of utterances no more complex than cave men.
So it seems we still have a long way to go, and so do the Chinese

So may be an example of one one of the jungles we have built around us.
There may come a day when there won’t be enough nought’s and ones to collate and memorise all the collected data.
That should be fun.