Maybe you have a unique identity, your website and packaging look great, but you sound the same as everyone else. At the very least, your writing should resonate with your customers – and ideally they should know who you are without even seeing your company name.

The most authentic styles of writing come naturally. I prefer to find your voice first, then define it later through hands-on guides. This means stretching the limits of your writing in its natural habitat, like on your website or packaging, to find a tone you can own.