Ruth's Chris Hawaii - English and Japanese Websites

Ruth's Chris Steak House is an internationally recognized restaurant brand known for its high quality food, premium service and elegant dining experiences. The state of Hawaii is lucky enough to have five locations, each with local roots and a distinct regional identity.

Ruth's Chris Hawaii felt the unique experience offered at its locations and regionally specific programs needed to be made readily available to Hawaii's visitors, and thus the online marketing project began. The goal was simple: create a dynamic web presence that maintained the Ruth's Chris brand while accentuating the unique characteristics of the Hawaii locations. This needed to be made available to the majority of visitors to Hawaii, including the Japanese.

Ruth's Chris Hawaii Home Page.

Ruth's Chris Hawaii Social Networking.

Ruth's Chris Hawaii Japanese Home Page.

Ruth's Chris Hawaii Japanese Menu Page.

To meet this challenge, PRTech designed an original website based on the Ruth's Chris brand. The PRTech team worked with the staff of Ruth's Chris Hawaii to help infuse the Hawaiian flare and carefully merchandise the regional offerings. The website was also integrated with Open Table for online restaurant reservations, Facebook so guests can share their experiences and a newsletter system so customers can be kept up to date on the latest discounts and offerings.

A Japanese version of the website was also created, including a custom restaurant reservation solution which allows visitors to make restaurant reservations in their own language. With target language functionality from top to bottom, and support from PRTech's multilingual online concierge staff, Ruth's Chris Hawaii is now one of the few restaurant chains in Hawaii capable of taking reservations in Japanese.

PRTech continues to support Ruth's Chris Hawaii through ongoing website maintenance and working with the Ruth's Chris Hawaii team on online marketing campaign creative.