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One Last Thought: Humans of New York State

Nov 01, 2013

Where has the time gone? It seems like just yesterday that our small team here at NYSOM began laying out the framework for our Magazine’s inaugural issue: the New York SPIRITED State of Mind. And now, five weeks later, we are wrapping up one theme and looking ahead to the next (we’ll tell you more about it on Monday).

We’ve spent the last month embracing the New York spirit in a variety of forms:

Spirited People: The heart and soul of the City (and State) itself, and the man, Milton Glaser, whose simple four-character design — I <3 NY — has ignited and kept aflame a sense of New York pride since 1977;

Spirits to Toast With: The history and present-day innovations surrounding the State’s drinkable spirits (local beer, wine or vodka, anyone?);

Good Spirits: The comedic legacy of Jamestown native Lucille Ball, and the likes of Woody Allen, whose self-deprecating wit developed from watching the great standup acts at the Catskills' Borscht Belt resorts;

Spooky Spirits: The haunted and other-worldly corners that make Halloween in New York such a chilling, unique and must-experience-at-least-once-in-your-life holiday.

On a deeper level, our inaugural issue has been about so much more than just “spirit” and its various iterations and interpretations, and it exemplifies the reasoning behind our name. In branding the company, our co-founders put a plural spin on the iconic verse made famous by Billy Joel’s song. As NYSOM’s Editor in Chief Christine Murphy said in this month’s Editor's Note, there is more than one way of looking at the same thing. And, that’s what keeps us going. New Yorkers. You. The elements that feed your spirit, that spook you, that humor you and inspire you. The unique way your mind works. New York’s diversity is what makes our motley State interesting and fulfilling for all who pass through our borders.

In celebrating the people who intrigue us each day and whose stories are woven into each of our October articles, it’s fitting that we close our SPIRITED State of Mind with some praise for a like-minded brand; for someone who also spends his days scouring the streets of NYC to capture the spirit of this great city and, in his own way, uncover each person’s state of mind: Brandon Stanton of Humans of New York. The effectiveness of his photographs in engendering a sense of New York civic pride and identity makes him a modern-day Milton Glaser, the perfect bookend to our October issue. And with his own four characters — H-O-N-Y — Brandon is capturing the energy and soul of a city that thrives on people young and old, from near and far, at all hours of the day and all times of year. His blog and newly-published book are the perfect companions to NYSOM’s October issue — and, arguably, every future issue — as we continue showcasing the humans of New York STATE.

In case you missed any of our stories this past month, we’ve compiled the entire New York SPIRITED State of Mind issue in pictures — here and below. Take a look, savor it, share it — and tell us about your own spirited state of mind in the comments below.

Few symbols are as iconic as the “I <3 NY” logo, and NYSOM sat down with the man who designed it (and who never imagined it would be so ubiquitous or lasting): Milton Glaser, the epitome of the NY spirit.

We “hopped” into the history of Central New York as the primary grower of one of beer’s main ingredients, and uncovered what local Madison County farms are doing now to revive their once thriving crop.

NYSOM said “Cheers” to Chautauqua County after we heard through the grapevine that this region boasts the largest grape growing county outside of California: 30,000 acres of vineyards and a 45-mile-long wine trail.

Calling all in need of spiritual rejuvenation! We found fixes for your every need in Ulster County, whether it’s a serious inner and outer health overhaul, a quick recharge or an escape to a wooded castle.

The architecturally splendid but long-neglected former Buffalo State Asylum for the Insane has risen from the dead with a new identity as a hotel, conference and architecture center, and cafe. We took you on a tour before the public opening.

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