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Digital Out of Home – DOOH

Digital Out of Home (DOOH) refers to digital media used for marketing and advertising purposes outside of the home with the aim of maximizing a brand’s visibility. This includes the use of digital signage.

Electronic display boards are part of a central network, and placed in strategic locations around venues such as shopping malls airports, service stations and even doctors surgeries. DOOH networks are usually connected to a central server via the Internet or WAN and displays targeted content for a selected audience. The content displayed can be dynamic location-based advertising or feeding real-time information such as the weather and current news.