Home>Resources>"Grassroots-led Campaigns" Transforming the Landscape of Social Change

"Grassroots-led Campaigns" Transforming the Landscape of Social Change

10 Jan 2014

Suddenly, grassroots-led campaign platforms are everywhere. Ever since the spectacular growth of Change.org in 2011, people are starting petitions and running their own campaigns like never before — saving hospitals, stopping industrial dumping, and creating real change in their communities.

What is the real impact of all these campaigns? What does it mean for the future of social change? What lessons can we learn about how to be successful? We asked the minds behind the biggest grassroots-led campaign platforms these questions, and more.

“These new campaigns are popping up everywhere. But the whole model is not well-understood. We set out to understand what’s really happening, and how — and came out a bit surprised by the answers.”— Colin Holtz, report author

“Using new insight to put everyday people at the center of campaigns is what the Mobilisation Lab at Greenpeace is all about. Organizations won’t just learn a lot from this report — they’ll be able to immediately apply its lessons and hopefully rethink how they work with their members and supporters.”— Michael Silberman, Mobilisation Lab Global Director

Presented in a quick and digestible slide deck format, the report is intended for a range of audiences, from executive directors seeking a quick overview, to practitioners searching for best practices, to media outlets and individuals looking for a better understanding of this rapidly growing model.

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The Mobilisation Lab is a global learning and collaboration network powering the future of social change campaigns. We equip progressive movements and leaders to adapt and thrive in the digital, people-powered era.Read More