Charlie, who owned a IT-repair business with 5 employees. Charlie had been in the business for nearly 10 years but it still felt like a wild roller coaster ride. One day there was more work than he could handle and then everything would just dry up again.
Whenever one of these lean periods would arrive, Charlie would start to scramble to find work, invariably someone would talk him into spending money on Google adwords, or a campaign in a local paper or something like that, generally with limited impact.