Research Proposal: Initiating Research

Research Proposal: Initiating Research

Research Proposal: Initiating Research

University of California, Davis

About this course: Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in as a market researcher. This course will only scratch the surface and provide you a foundational understanding of this field.
In this course, you will be able to define market research and identify some tools used in the industry. You will be able to discuss the importance of secondary and internal research in terms of the planning process. You will be able to define what primary research is and identify the various ways to conduct primary research. You will be able to focus on an actual research plan or proposal for your peer review project. You will be able to compose a response to a request for a proposal or research plan and be able to address the various components of the proposal and package it in a professional manner.

Who is this class for: The course is primarily focused on early-in-their-career marketing professionals looking to add marketing research skills to their skills profile. The course will also be of utility for learners who may do marketing research tasks as part of their jobs such as product managers, sales leaders and business developers, and entrepreneurs, or for people looking to explore marketing research as a career change option.

In this module, you will be able to define what market research is and identify the tools that are used. You will be able to discuss the various motivations behind a research inquiry and what goes into a market research request. You will define the services, the roles and the qualities of a market researcher. You will also be able to identify constraints to help you ask the right questions. Finally, you will be able to respond to a market research proposal.

9 videos, 6 readings

Video: Course Introduction

Video: Survey to Build Our Database

Reading: Take the Specialization Smartphone Survey

Video: Introduction to Market Research

Video: Defining Market Research

Discussion Prompt: So, why Market Research?

Reading: Market Research Is the Answer to 'Uberization' and the Customer Challenges of the 21st Century

Video: Motivation for Market Research

Reading: Why Market Research is Important

Reading: Five Reasons Why Market Research Matters (and Five Tips for Using It)

Video: Requests for Market Research

Video: The Services, Roles, and Qualities of a Market Researcher

Video: Complexities, Constraints, and Questions to Ask

Reading: 5 Market Research Questions to Ask Your Customers

Video: Planning a Response to a Market Research Inquiry

Reading: 13 Questions Every Marketing Consultant Should Ask Prospects

Graded: Module 1 Quiz

WEEK 2

Secondary and Internal Research

In this module, you will be able to recognize the importance of secondary and internal research in the planning process. You will be able to assess the value and credibility of the secondary and internal data you have at your disposal. You will also be able to identify a starting point should a new client approach you. You will recognize the pros and cons of each method of research. And you will be able to budget appropriately and decide what type of market researcher you need or want to be for a given project.

8 videos, 3 readings

Video: Introduction to Secondary and Internal Research

Video: The Importance of Secondary and Internal Research

Video: Secondary and Internal Research in the Planning Process

Video: Starting Cold with Secondary and Internal Research

Video: Pros and Cons of Secondary and Internal Research

Reading: Quirk's: Time-Saving Tips for Conducting Secondary Research

Video: Three Levels of a Professional Market Researcher

Video: Budget Considerations While Initiating Market Research

Reading: Quirk's: Save Money - Conduct Secondary Research

Video: Developing Your Research Skills Further

Discussion Prompt: Compare Secondary and Internal Research

Reading: Quirk's: Meta-Analysis Offers Research on Research for MR

Graded: Module 2 Quiz

WEEK 3

Primary Research Introduction

In this module, you will be able to discuss various primary research methods for collecting data. You will be able to define what primary research is and be able to choose the appropriate method for your proposal. You will be able to consider various sampling and survey methods and even the less used observational method.

In this module, you will be able to write a research proposal for a client. You will be able to recognize and take action when a proposal has been requested. You will be able to collect and compose the necessary proposal requirements and be able to professionally package your proposal. You will be able to apply strategies on how to follow-up with a client about your proposal and be able to take action when you are awarded the bid.

8 videos, 1 reading

Video: Introduction to Market Research Plan or Proposal

Video: How a Research Plan or Proposal Might be Presented

Video: Components of a Research Plan or Proposal (Part 1)

Video: Components of a Research Plan or Proposal (Part 2)

Video: Packaging the Research Plan or Proposal

Video: How to Follow Up with Your Client

Discussion Prompt: Following Up on a Loss

Video: You Won the Project, Now What?

Reading: Six Keys to Writing a Great Proposal

Video: Course Summary

Graded: Module 4 Quiz

Graded: Project Proposal and Communications

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University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.

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Ratings and Reviews

Rated 4.3 out of 5 of 3 ratings

AM

This course is very helpful for developing me to become a Market Researcher in the Future.