Finish Line Brings Back College Hoops Bracket Challenge

Retailer ups the ante with a fresh take, adds “Second Chance Bracket”

March 09, 2017 04:36 PM Eastern Standard Time

INDIANAPOLIS--(BUSINESS WIRE)--Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) will jump into
the men’s college basketball tournament frenzy with its revamped bracket
challenge. Joining the spirited conversation that the tourney brings,
the Finish
Line Bracket Challenge will offer participants the chance to win up
to $5,000 by selecting winning teams this March and encourage engagement
on the company’s social accounts.

“With college hoops and all the hype around it in March, our customers
will be at the center of every important moment during the tournament,”
said Paul Diehl, senior director of content, social and consumer trends
at Finish Line. “We will drive conversation with relevant content that
aligns with what our core consumers value. We also sweetened our bracket
challenge this year with a new second chance incentive.”

Alongside Finish Line’s primary bracket challenge, fans will have the
opportunity to participate in the retailer’s “Second Chance Bracket.”
The new challenge allows participants with busted brackets to reenter
the competition at the Sweet Sixteen round with a brand new selection of
teams and the chance to win $1,000. Finish Line will also award one
Winner’s Circle member $1,000 for participating in the primary
challenge, as well as supply gift cards to the 2nd through 50th
place primary bracket challenge finishers. Participants may track their
progress for the duration of the tournament with a real-time leaderboard
on the challenge’s website.

Finish Line will also deliver timely content on social media by
integrating customer quotes with photos and statistics from the
tournament. The retailer plans to surprise some participants by hooking
them up with the latest gear throughout the challenge, awarding them for
participating and freshening up some of the frustration that comes with
busted brackets. Additionally, the retailer will celebrate the
tournament in-store by utilizing digital display screens and loading
them with real-time, geo-targeted team results in the cities of
competing teams.

Customers can register online and make their team selections at finishlinebracket.com
from March 12 - March 16 for the initial challenge and see the complete
list of rules. Information about the second chance bracket will be
announced on the retailer’s social accounts following the start of the
tournament.

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel
and accessories. Headquartered in Indianapolis, Finish Line has
approximately 970 Finish Line branded locations primarily in U.S. malls
and shops inside Macy’s department stores and employs more than 14,000
sneakerologists who help customers every day connect with their sport,
their life and their style. Online shopping is available at www.finishline.com
and www.macys.com.
Mobile shopping is available at m.finishline.com.
Follow Finish Line on Twitter at Twitter.com/FinishLine
or Twitter.com/FinishLineNews
and “like” Finish Line on Facebook at Facebook.com/FinishLine.
Track loyalty points and find store and product information with the
free Finish Line app downloadable for iOS and Android customers.

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company's reliance on a few key vendors for a majority of its
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locate and obtain or retain acceptable lease terms for the company's
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employees; execution of strategic growth initiatives (including actual
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