Search advertising in 2013 brought in $18.4 billion, up from $16.9 billion in 2012. Last year search represented 46% of total digital ad revenue. This year however it’s down to 43%, although it remains by far the largest single ad category.

While search was the largest category, mobile was the fastest growing. Awkwardly, in the IAB scheme, “mobile” is identified as a stand-alone category rather than a format like the others.

Last year online advertising generated $42.8 billion, which exceeded broadcast TV for the first time, by nearly $3 billion. However broadcast and cable TV combined were worth $74.5 billion.

As more national brands adopt local advertising tactics such as geo-fencing, click-to-call and click-to-map, the share of overall mobile ad revenue attributed to location-based campaigns will grow from 40% in 2013 to 52% in 2018.

Big brand advertisers are expected to shift a bigger share of their mobile ad budgets to location-based targeting as inventory increasingly becomes available and they witness the effectiveness of the strategy.

In 2014, ad spend on mobile location-based ads is expected to reach $4.5 billion and by 2018, that number is forecasted to reach $15.7 billion.

According to comScore, there are 17 million Hispanic millennials in the United States today that are roughly between the ages of 18-30 years old.

76% of U.S. Hispanic adults with a mobile device own a smartphone, up from 67% of the overall population.

Hispanic millennials do not view a difference between being online and offline. In fact, this group only views themselves as going offline when they want to hide or make themselves unavailable to others.

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