Naman Sarawagi (founder of Findyogi) and angel investor Himanshu Sarawagi also participated in this round, Holidify said in a press statement.

The company will use the money to strengthen its technology platform and expand content base.

Holidify was founded in 2014 by IIT Bombay alumni Rohit Shroff and Kovid Kapoor. Prior to starting Holidify, Shroff worked with Indus Insights while Kapoor was employed at Opera Solutions.

Holidify, which uses maps and comprehensive travel guides, claims that its platform gets about 5 lakh unique monthly visitors. It has a recommendation engine that shows results tailored to a user’s location. The company claims that its app has been downloaded over 10,000 times, making it the highest rated travel app on Play Store.

Founded by Chandrakant Gogri in 1975, the BSE-listed Aarti Group is a leading supplier of dyes, pigments, agrochemicals, pharmaceuticals and rubber chemicals. The promoters of Aarti Industries had earlier invested in edu-tech startup Plancess, Bewakoof.com and Humming (maker of Gladius Technology cricket bats).