Horrified by stories of Israelis mistaking cultural differences for rudeness, and vice versa, Debrah Marcus started her own etiquette consulting business.

Debrah Marcus is a woman with a mission – to teach fellow Israelis how to behave correctly when interacting with visitors from abroad.Her purpose is to help them avoid committing some blunder, thereby jeopardizing a promising business relationship with boorish mistakes that could easily be avoided.