Disney Animal Kingdom Launch

We set wild animals loose in Central Park.

most successful Disney publicity stunt ever

We set wild animals loose in Central Park.

The Walt Disney Company turned to FiveCurrents to launch Disney’s Animal Kingdomin spectacular style. We crafted the most successful Disney publicity stunt ever, right inthe middle of New York’s Central Park. It featured 1,500 teenagers who createdgiant animals and revealed the theme park’s logo.