In Any Event creates bespoke, luxury travel and immersive experiences throughout the British Isles.

We take our clients on personalised journeys, allowing them to explore the richness of Britain’s history, heritage and culture in comfort and style.

In Any Event creates bespoke, luxury travel and immersive experiences throughout the British Isles.

We take our clients on personalised journeys, allowing them to explore the richness of Britain’s history, heritage and culture in comfort and style.

Who we are

In Any Event is a family business founded by Jane McCrum over 30 years ago. Jane started out as a Blue Badge guide, but set up In Any Event when she realised that repeat clients were asking just for her.

What started out as a hobby based on her love of travel and people and of offering them intimate and remarkable experiences, has since turned into one of the most reputable and highly sought-after luxury travel operators in the United Kingdom.

Jane has been ably supported for 15 years by Julie Yerou, who has a background in human resources and international finance, and Dawn Seager, who is In Any Event’s intrepid independent traveller.

Recently, Jane’s son Philip – a former Ernst and Young management consultant – has joined In Any Event, to teach his mother how to use a calculator, rather than an abacus, and help steer the company to its next exciting stage of development.

We are a close-knit team with a love of the culture, traditions and history of the United Kingdom. We built up a strong reputation for our friendly manner and personal touch and excellent attention to detail.

What we do

In Any Event redesigns luxury travel in the UK. We create personalised luxury travel and tours offering immersive experiences that match your interests and specific requirements.

Collectively, we have over 50 years’ of experience in the UK travel industry. As a result, our experience, knowledge and most importantly, our personal contacts, are unrivalled, allowing guests to gain access to exclusive destinations, including private stately homes and historic venues, and to be guided by the most knowledgeable and reputable experts in their field. These include authors, artists, academics, Members of Parliament and members of the aristocracy.

We cater for all clients and all interests. We design tours for individuals and couples; for larger multi-generational families, who might be looking to trace their family roots; for special interest groups, be they architects, gastronomes or zoologists; for corporate board members looking for a break from an annual summit to spend a day at Wimbledon, or patron circles looking to delve deeper into their art; or even for partner programmes or incentive groups. They all have one thing in common, however: all our clients are discerning travellers, who require a bespoke service offering exclusivity, privacy and a personal touch.

How we do it

As a family team, we are tightly run and work collaboratively to help make your trip a success. We personally visit all our venues and destinations and like to meet as many of clients as possible too.

From the moment we receive your enquiry, we will plan a personal and unique journey offering a wealth of choices to exclusive destinations. Every trip we plan is different.

Firstly, we have a chat over the phone to understand your interests, likes and dislikes, your budget and any preferred destinations or events. Based on our discussion, we will then send you an initial itinerary with proposed events and activities for your trip as well details of hotels, restaurants and transport. Taking any feedback you may have, we are happy to amend or alter your itinerary.

Once you are happy with your trip, we finalise the budget and secure all bookings and logistics. No detail is too small. But our role doesn’t end there; we also provide full support while you are on the ground. We especially love it when clients pop in for tea!

Contact Us

We hope you like what you have seen and that you’re inspired to travel with us.

To begin designing your next adventure, please get in touch with us at:

“Jane and Philip and the rest of the team were great at planning this trip. I travelled with twin teenagers around England and Scotland and there wasn’t a day that didn’t create lasting memories. I was especially pleased with their planning in the Peak district and in Scottish Western Highlands. Each day we had a unique adventure, be it hiking in the Peak district, taking part in skiff races in the Highlands or meeting a wonderful musician-hotelier couple in Scotland. Book with this team and you will be in experienced, deeply-caring hands.”

Mr MD, USA

“Jane arranged six days of touring for us before and following the 2017 C. S. Lewis Oxbridge Symposium. We visited the Sloan and Samuel Johnson homes, the Tower of London, Windsor Castle, Bletchley Park, Stonehenge, and the city of Bath. On our weekend in London, we attended a production at the Globe Theatre, and the seats Jane procured were among the best in the house. Our guides were all delightful and informative.”

Mr SW, USA

“Jane McCrum was simply excellent. She and Julie did a fantastic job customizing our experience and ensuring we had the benefit of their years of work experience and extensive networks in London. This was a trip my family will remember forever. The attention to detail and ability to help us decide where to spend our time and money was top notch. I really have no constructive criticism or complaints.”

Mrs KM, USA

“Jane McCrum and her team (Julie!) did an excellent job helping my daughter and I plan an extended weekend in London. They were patient with us as we kept changing our itinerary, were very prompt in their email exchanges and gave excellent advice. Their recommendation of the Ham Yard hotel was spot on. It is a fabulous boutique hotel with an amazing design aesthetic and wonderful service. The concierges were incredible kind and resourceful (locating sold-out soccer tickets and arranging an impromptu dinner for our group in the library when everywhere else was booked). Also, the private tour of the Harry Potter studies that Jane and Julie arranged thrilled my 16 year old Potter fan.
I would not hesitate to call on them again.”

Mrs KB, USA

“With short notice, Jane and her team put together an interesting program highlighting a few important London stops. From a personal tour of Chartwell to tea and a personal tour of the chapel at Windsor Castle with one of the military knights, Jane planned three special days. She secured the best table for us at The Ivy and organized a walking tour of London which was capped off by a personal tour of Buckingham Palace. For a veteran traveler who has visited London many times but hasn’t visited many of the “standard tourist sites,” it was nice to visit some tourist destinations with an expert guide. Excellent job!”

Mrs GD, USA

"I just wanted to thank you for an amazing, once in a life time trip to London. We were beyond pleased with our accommodations, tour guides and drivers--and I don't even know where to begin to express my appreciation for arranging for the tour and private lunch in London, and coffee at Windsor Castle. We will be talking about this trip for many years to come!"

Mrs KM, USA

“Our trip was fabulous in every respect. I would recommend Jane for attention to detail, efficiency, and flexibility with all of our itinerary changes and excellent guides. Special touches included entrees into private homes, a courtesy gift and follow up email when we returned home. Truly made the trip a smooth and first class delight. If you want an insiders trip to London/ England choose Jane! They can open special doors for you. All of Jane’s staff were very prompt in responding to our may queries during the planning stages; sometimes even late at night. They are the best!”

Mrs CW, USA

“Jane McCrum is terrific – met some wonderful people at the Tower, Parliament and Windsor. Also had tea with Jane and everything worked like clockwork. Her guide was extremely knowledgeable.”

Mr FR, USA

“We asked Jane to plan two full days for us, one in London, and one on the outskirts. We also asked her to get us tickets to a show for a different night. Our itinerary was as well planned and thought out as any of our other trips, in spite of our small number and few days. The show tickets were delivered right to our flat before we arrived. We were given a contact phone number, which we used once, so we could ask any questions at all. A knowledgeable, private driver took us on trips to Oxford, the Wormsley Library, and to an amazing luncheon served at the Getty Estate. Our City guide met us at the flat and travelled with us by taxi to our very special, behind-the-scenes private tours of the Churchill War Rooms and Tower of London, which were amazing. Our friends and we agreed that using Jane’s wonderful service was well worth the expense and made this short trip one to remember the rest of our lives.”