Marcelino is a heart-warming tale of an orphan boy caught in the midst Mexico’s revolution. The story begins as the monks of a poor war ravaged monastery find an infant abandoned on their doorstep. Having nowhere to turn in the wake of the war, they decide to raise him in the monastery. The child grows into a rambunctious boy fond of playing jokes on the friars with his best friend Enrique. Marcelino finds himself yearning for a mother as he observes the deep bond Enrique shares with his mother. An attack by revolutionaries leaves the tiny village in chaos and Enrique dying in the arms of his grieving mother, as Marcelino looks on. Overcome with fear he hides in the one place he was warned to never go — the attic of the monastery. While hiding there he is drawn to a statue with a face so full of love that he is compelled to visit it often. Marcelino is too young to realize that it is a statue of Jesus. Thinking the statue looks hungry, he sneaks bread and wine into the attic and offers it to the statue. As he gives his offering, the statue miraculously comes to life and accepts the gift. Moved by the boy’s gift of faith, Jesus grants Marcelino’s deepest wish, to be reunited with his mother.

Animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University.

Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive.

This extremely well-done (and entertaining) video by Robert Cialdini and Steve Martin, outline 6 factors that affect people’s decision-making.They include:
1. Reciprocity
2. Scarcity
3. Authority
4.Consistency
5. Liking
6. ConsensusDiscover how each of these increases the likelihood that people will respond positively. The most interesting thing is that you can increase that likelihood by small, practical, often costless changes.Well worth a look!

Thank you for sharing this video to our Science Blog I can easily see why you did so. We both find the video to be very important; aside from the content, the animation, too is very engaging.

I have copied and pasted the transcript of the video and I would like to you to edit this in such a way that it would look like a regular article. I am hoping that the text will add more dimension to the sharabilty of this most important post.

Many thanks,

Rom Cumagun

0:12

researchers have been studying the factors that influence us to see

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yes to the requests others for over 60 years

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in there can be no doubt that there’s a science

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to how we are persuaded and a lot of this science

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is surprising when making a decision it would be nice to think that people

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consider all the available

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information in order to guide their thinking but the reality

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is very often different in the increasingly

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overloaded lives we lead more than ever we need shortcuts

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were rules of thumb to guide our decision-making

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my own researchers identified just six above the shortcuts

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as Universal’s that guide human behavior

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they are reciprocity scarcity

0:59

authority consistency liking

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in consensus understanding these shortcuts

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in employing them in and ethical manner can significantly increase the chances

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that someone will be persuaded by your request

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let’s take a closer look it each intern

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so the first universal principle influence

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is reciprocity simply put people were obliged to give back to others the form

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of behavior

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gift or service that they have received first if a friend invite you to their

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policy

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there’s an obligation for you to invite them to a future party you are hosting

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if a colleague does your favor the new oh that colleague a favor

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in the context of the social obligation people are more likely to say yes to

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those that they are

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what are the best demonstrations are the principal reciprocation

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comes from a series of studies conducted in restaurants so the last time you

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visit a restaurant

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there’s a good chance that the waiter or waitress will have given you a gift

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probably about the same time that they bring your bill look you perhaps

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or fortune cookie or perhaps a simple bit

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so is the question does the giving amidst have any influence over how much

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to tip you going to leave that

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most people say no but that mean can make a surprising difference

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in the study giving died as a single made at the end of the meal

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typically increased tips by around three percent

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interestingly if the gift is doubled in two minutes provided

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tips don’t double the quadruple

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a 14 percent increase in tips but perhaps most interestingly a fall

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is the fact that is the way to provides one means stalls to walk away from the

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table

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but poses turns back and says for you nice people

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he’s a extra mint tips go through the roof a 23 percent increase

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influence nope by what was given but

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how it was given so the key to using the principle of reciprocation

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is to be the first to give and to ensure that what you give

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is personalized and unexpected the second universal principle of persuasion

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is scarcity

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simply put people want more of those things they can have less self

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when British Airways announced in 2003

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that they would no longer be operating the twice-daily London New York

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Concorde flight because it’d be calm on economical to wrong

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sales the very next day talk of

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notice that nothing had changed about the Concord itself

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it certainly didn’t fly any faster the service didn’t suddenly get better

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in the air fare didn’t drop it had simply become a scarce resource

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and as a result people wanted it more

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so when it comes to effectively persuading others using the scarcity

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principal

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the science is clear it’s not enough simply to tell people about the benefits

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they’ll gain

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if they choose your products and services you’ll also need to point out

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what is unique

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about your proposition and what they stand to lose

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if they fail to consider your proposal

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author principled influence is the principal have authority

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the idea that people follow the lead of credible knowledgeable

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experts physiotherapists for example

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are able to persuade more their patients to comply with recommended exercise

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programs

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if they display their medical diplomas on the walls at the consulting group

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people are more likely to give change for a parking meter to a complete

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stranger

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if that request to wears a uniform rather than casual clothes

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what the science is telling us is that it’s important to signal so others

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what makes you a credible knowledgeable authority before you make your

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influence attempts of course this can present problems

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you could hardly go around telling potential customers help bring you all

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but you can certainly arrange for someone to do it for you

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and surprisingly the science tells us that it doesn’t seem to matter if the

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person who introduces you

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is not only connected to you but also likely to prosper from the introduction

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themselves one group real estate agents were able to increase both the number of

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property appraisals

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and the number of subsequent contracts that the roads

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by arranging for reception staff who alt said customer enquiries

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to first mention their colleagues credentials and expertise

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so customers interested in letting a property were told

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lettings let me connect you with Sondra who has over 15 years experience letting

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properties in this area

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customers who wanted more information about selling properties were told

Ever since I was a little kid, I have always been fascinated by city lights, fast cars, and tall buildings. Seeing this video of how our planet looks at night, it made me realize how vast and huge our Earth is and how much more I have to explore. Busy and modernized countries seem to have more light compared to those isolated and less developed countries. Seeing this amazing video gave a different perspective on our dear planet.

–Lea Guangko

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I’ve seen this video months ago and I am still amazed every time I watch it. This is an experiment on viscosity, one of the properties of matter. Some say this amazing experiments may be the concept of time travel in the future. Enjoy watching!!!

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As future advertisers, we must learn the concept of “persuasion” and apply it to our future advertisements. At one point in our life I’m sure we have all been persuaded, or us persuading the other. According to the Merriam-Webster dictionary, persuasion is the act of causing people to do or believe something; the act or activity of persuading people; a particular type of belief or way of thinking. It is very important for this concept is one of the main objectives of making ads — persuading the target market into buying a product or service from a company.

Linked above is a Youtube video which I believe is very important and worth watching. It discusses the 6 principles of the science and persuasion and several ways on how to do it. (I apologize for not attaching the embed code due to technical problems here at home 😦 meh) But watching is just a click away so I hope you enjoy!

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Click this link to find out more on NASA’s “Voyager – An Interstellar Mission”

The mission objective of the Voyager Interstellar Mission (VIM) is to extend the NASA exploration of the solar system beyond the neighborhood of the outer planets to the outer limits of the Sun’s sphere of influence, and possibly beyond. This extended mission is continuing to characterize the outer solar system environment and search for the heliopause boundary, the outer limits of the Sun’s magnetic field and outward flow of the solar wind. Penetration of the heliopause boundary between the solar wind and the interstellar medium will allow measurements to be made of the interstellar fields, particles and waves unaffected by the solar wind.

In the link, NASA states different greetings from Earth in different languages addressing to possible being outside our planet.