Help your clients take care of what matters most with life insurance.

Life Insurance Overview

There’s more to the Principal product portfolio than you may know. Our comprehensive and competitive life insurance product portfolio is designed to meet a variety of personal and business needs. This includes attractive features for both the individual and business markets. View the Life Insurance Products & Services Guide (PDF) (BB8978) for information about all of the current individual life insurance products we offer.

Our full-service approach

We give you more - tools, resources and support throughout the entire sales process.

Term – 10-, 15-, 20- and 30-year products: Provide low-cost death benefit protection, priced to be most competitive above $1 million. One-year term product also available for short-term protection. Conversion privileges to any permanent product currently being offered.