I am a self-confessed football fanatic. From September through January, my Sundays are centered around the performance of the San Diego Chargers (my star-crossed hometown team). The feeling of elation after a victory casts a positive glow throughout much of the following week, while a loss leaves me virtually inconsolable for the rest of the evening. My considerate spouse tends to discourage other non-fanatics from coming over to the house to watch games with me: I have been known to yell somewhat loudly, and I take literally the word “throw” in “throw pillows.”

To others who share this unhealthy obsession with football, the period between the Superbowl in February and the beginning of the season in late summer can feel like an eternity. But there is a spring oasis, a football three-day holiday, that emerges each spring called the NFL Draft. For seven rounds, football teams select college football players to add to their professional ranks for the coming year. Ostensibly, the purpose of the draft is to restock depleted rosters with relatively affordable players. But for football fans, the draft takes on a far more important role: it gives us hope: hope that these 20-22 year-old amateurs will take their physical gifts and become franchise players; hope that your team’s first-round pick this year will become an all-star rather than an expensive bust; hope, in short, of the power of potential to become reality.

Judaism, too, offers a spring-time multi-day exploration of the power of potential. From the second day of Passover until Shavuot, we count off a 49-day period called Sefirat ha-Omer(“Counting of the Omer”). According to Leviticus 23:15-16, “You shall count from the eve of the second day of Pesach, when an omer (“sheaf”) of grain is to be brought as an offering, seven complete weeks. The day after the seventh week of your counting will make fifty days, and you shall present a new meal offering to God.” Despite its agricultural-sacrificial original context, the Counting of the Omer has become a period for spiritual rejuvenation. At a national level, the Omer bridges the gap between Passover’s celebration of freedom from slavery and Shavuot’s formation of Jewish communal identity with the receipt of the Torah. At a personal level, based in part on Kabbalistic (mystical) teachings, the Omer becomes an opportunity for individual spiritual purification from a slavish mentality (to money and materialism, work, preconceived notions, etc.) to one that is open and receptive to the instruction of the Almighty.

The Counting of the Omer has become more popular within Jewish circles, I believe, precisely because it taps into the Western cultural desire we all have—NFL fans and those indifferent to the gridiron—to celebrate potential. Despite the toxic nature of our political discourse, the relentless economic malaise we have experienced since 2008, and the tragic violence that continues to penetrate into our daily lives, we still yearn for hope. We still want to be inspired. So when our political and economic leaders fail us, we find other avenues for satisfying our innate need to find and experience potential. We are riveted by the latest hi-tech gadgets, from iPhones to Google Glass (often waiting in line for hours and paying ridiculous amounts of money) because of what they might enable us to do. We watch The Voice or The Bachelor because we want to be part of the process of “discovering” potential greatness. We live in a culture that venerates youth not only because we are shallow and vain but also because youth epitomizes limitless opportunity. For better or for worse, we are a “stem cell” culture: just as embryonic stem cells have the potential to transform into any other cells in the body as they mature, so too do we seek to recapture that fleeting time and sensation when we had not yet become what we are.

The Omer represents an authentically Jewish way to tap into this innate human need to celebrate potential without the cultural detritus of superficiality. Mindfully using the Sefirat ha-Omer enables us to take part in the excitement, the freshness, and the opportunity to re-claim the potential we still have to reinvent ourselves spiritually, both individually and communally. So I encourage you to take advantage of the time remaining in the Omer this year (we are at 34 days and counting). Visit The Huffington Post’s Omer Liveblog for some incredible visual and poet insights; begin reading or studying some text you have always wanted to but never found the time for; attend a yoga or meditation class for the first time; or just carve out a few minutes each evening to think about how you would like to improve your religious life for the upcoming year. Few of us are blessed with the physical tools to become professional football players, but each of us are blessed with the capacity for spiritual, intellectual, and moral growth. May the Omer remind us that we don’t need to wait to be drafted by others to take hold of our own potential for greatness.