It’s game on for Bond Brand Loyalty.
Bond Brand Loyalty, a leading global customer engagement agency, continues to build on a series of recent partnerships as a way to further enhance its abilities to deliver increased customer and...Read More

Brother has been operating in Canada since 1960, providing the country with its staple of technology-based office equipment—typewriters, cash registers, adding machines, calculators, word processors, laser printers, fax machines, scanners...Read More

The latest news in the world of customer experience and customer loyalty.
Is cryptocurrency the new reward for loyalty?
There are many ways to reward loyal customers, and the University of New South Wales in Sydney, Australia, is adding to...Read More

Creating and maintaining brand loyalty in the auto industry is an extremely daunting challenge. But for General Motors, ever since it emerged from bankruptcy in 2009, the 110-year-old company has been moving smoothly.
And when it comes to brand...Read More

When officials at Bloomin’ Brands launched their Dine Rewards loyalty program 18 months ago, it came after considerable research and customer surveys.
Barb Millette, Senior Director of Loyalty and CRM for Bloomin&rsquo...Read More

DFW (Dallas/Fort Worth International) Airport was recently recognized as the top large airport in North America, ahead of others such as Hartsfield-Jackson International Airport in Atlanta and Denver International Airport.
The recognition came...Read More

Walmart CEO Doug McMillon was a teenager when his family moved to Bentonville, AK−which is where Sam Walton opened the company’s first store in 1962.
McMillon knew Walton and briefly worked with him before the latter died in 1992...Read More

Officials at Paytronix believe that a data-driven model can help boost c-store customer engagement and customer loyalty.
Loyalty360 talked to Jeff Hoover, C-Store Data Strategist, Paytronix, to learn more about how c-stores can enhance long-term...Read More

Given all the heightened consumer expectations and, along with those, attendant power, brand officials realize the race for long-term customer loyalty is on and it’s a marathon, not a sprint.
Loyalty360 talked to Michelle Wildenauer, Senior...Read More

THE LOYALTY PULSE SURVEY

Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?

No we have a good grasp on all of them

We would like to have more technology metrics

We would like to have more competitive benchmarks

We would like to have an understanding of technologies from an objective entity

We would like to have a shared terminology that could help us better understand the industry