All Posts in Rainmaker Protege Course

So, if you’ve been following along with this strategy series, you should now have three or four documents lying on your desk. The first one being Porter’s Generic Strategies, the second being your Rainmaker’s Target Market Selection Worksheet, the third the Simplified Strategy Matrix, and the fourth being the Rainmaker’s Canvas. This isn’t like some… (0 comment)

In this session, I want you to think about what assets you already have. What resources do you currently have access to, and will they be the kind that will give you a competitive advantage? By now, you should have an idea of what target market you are interested in serving, and what those prospects… (0 comment)

In our last session in this series on Strategy Development, you were introduced to the Rainmaker Strategic Resources Worksheet as a way of identifying your current resources and capabilities. But, if you have identified a unique market, with unique needs, the probability is that you are not going to have all the resources you will… (0 comment)

In our last couple of strategy development sessions, I talked to you about the assets you need to make your business model work. You learned what Strategic Assets were, and were given a worksheet to help you identify your Strategic Assets, and their capabilities. Next, you were shown how to relate resources in a way… (0 comment)

Your Value Propositions – what problems do you solve for your clients? A couple of sessions back, after I had finished talking about “Target Market Segments,” you should have developed an hypothesis about who your target customer is, and identified that target as a singular person you could talk to. In my example, it was…

In 1961, in his hit book, “Reality In Advertising,” Rosser Reeves introduced the concept of the Unique Selling Proposition (USP), or Unique Selling Point, as a marketing concept that explained successful advertising campaigns. The theory behind the USP states that such campaigns made unique propositions to the customer that convinced them to switch brands. Reeves… (0 comment)