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The York University economics graduate, from Leicester, was the resort representative for TUI Ski in nearby La Plagne.

Vincent Douillet, Director of Operations at Société des téléphériques de Val d'Isère, which owns the cannons, said: “This snow cannon is positioned near the end of the piste. From the top of the run you can get a lot of speed.

“It has been said that this young skier was skiing fast and crashed into the cannon but the police are investigating and speaking to all the friends he was with who witnessed what happened.”

A police spokesman said: “A young British skier was coming down the piste and lost control. We don't know the speed he was going or what caused him to lose control.

“We have started an investigation. He was not wearing a helmet. We are interviewing the friends he was with and other eye witnesses.”

A friend who worked with Mr Lynch said: “He was a great fun guy. A lot of people are in deep shock. You just can’t comprehend that he’s here and then suddenly gone forever.”

A local source said the Ski Tracks app was particularly popular with British reps, many of whom tried to reach the 100 kmh mark and that Mr Lynch was “apparently” trying to break the barrier when he “caught an edge and lost control”.