Cool-jams unveils versatile moisture wicking apparel line

June 25, 2014 (United States Of America)

Winner of Apparel Magazine's 2013 Top Innovator Award for its moisture wicking pajamas, nighties and temperature regulating bedding, Cool-jams is moving beyond the bedroom and now offers a new line of separates and nightgowns that can be worn as loungewear, travel sleepwear and even sportswear.

In an age where everything is built to multitask, why shouldn't the sleepwear; With Cool-jams new moisture wicking separates, one has a variety of soft, compact and lightweight options that are comfortable enough to wear to bed, but fashionable enough for travel, shopping or the gym.

"Cool-jams is always looking at trends to develop products that give customers a unique yet effective experience," said Anita Mahaffey, founder and CEO of Cool-jams, Inc. "Cool-jams Mix and Match Moisture Wicking Separates were developed out of insight into what customers want. Our research showed that our customers want to wear fashionable clothing made out of the same innovative lightweight moisture-wicking fabric as our pajamas."

All pieces in Cool-jams new line are quick drying, wrinkle resistant and feature natural antibacterial properties so they stay fresh and odor-free. The nightgowns and tops include a shelf bra made from the same innovative material featured in all of Cool-jams clothing, making them supportive and comfortable for both day and night.

Cool-jams unique clothing line works because the lightweight moisture-wicking fabric helps regulate body temperature by pulling heat and moisture off the body and to the surface of the fabric where it evaporates quickly. All items feel like cotton and are silky to the touch. While Mahaffey feels everyone can benefit from the world's most scientifically advanced travel sleepwear collection, she sees travelers as the real benefactors.

"As airlines continue to tighten weight restrictions on your luggage, this new line of Cool-jams separates saves you from having to pay unnecessary overage charges," said Mahaffey. "While traveling, it is important to wear clothes that are soft and wrinkle-resistance. An added value of Cool-jams separates is that you can rinse them in the sink and hang them to dry so they'll be ready to wear again in a few hours."

About Cool-jams

Created in 2007, Cool-jams Inc. designs state-of-the-art moisture wicking pajamas, loungewear and cooling bedding that focus on diversity and style without sacrificing comfort. Since its launch, Cool-jams has been featured in national women's magazines, on TV shows like "The Doctors," and is a top-rated merchant on Amazon.