City officials are finally going to fix the lighting problem at Coney Island’s landmark Parachute Jump.

After Brooklyn Borough President Marty Markowitz called for more “bling” following a lackluster 2006 effort to light the red tower, the city today began soliciting proposals from companies to make the 262-foot-tall symbol of the amusement strip brighter.

Markowitz said he wants “new lighting enhancements that will make our ‘Eiffel Tower of Brooklyn’ visible from outer space” and “that will really bring the bling to Coney Island.”

This is the city’s second attempt at trying to find a new lighting system as officials where underwhelmed with proposals they received during an earlier bidding process in 2008.

The current system by international lighting artist Leni Schwendinger was installed in 2006.

But Markowitz was so unimpressed with it – he thought it was too “artsy” to capture Coney Island’s flash – that he convinced the mayor and City Council in 2008 to set aside $2 million to bring a new lighting system to the long-inoperable ride.

The city hopes to pick a new lighting artist by April and complete the project in 2013.

The Parachute Jump ceased operations in 1968. It was declared a city landmark in 1989 and is part of a revamped Steeplechase Plaza that the city is now constructing.