Group News

As part of the latest series of developments to its Elite Marketing Programme (EMP), Foremost has launched its own online lesson booking system to enable its member professionals to efficiently manage their booking diary.
Thousands of potential lesson bookings are lost every year due to inefficient and inaccessible booking systems. Foremost has now come up with the perfect integrated solution to help make sure that its members don’t miss out.
Responding to member and customer demand, Foremost’s new, free-of-charge booking system enables professionals to optimise their booking diary and, crucially, it is continually promoted through the professionals’ existing EMP digital marketing ...

Foremost has announced partnerships with two specialist ladies’ clothing brands, as the new suppliers look to take full advantage of the developments in Foremost’s Elite Marketing Programme (EMP).
Following the impressive growth of the women’s game at grass roots levels through new participation initiatives such as Women and Girls’ Golf Week, #ThisGirlsGolfs and love.golf, it has never been more important for club professionals to deliver a proper retail offering to their female customers.
However, many members have neither the retail space or inventory capacity to offer the best consumer proposition to ladies in-store.
Therefore, Foremost has developed a simple optional solution for ...

EMP Premium profiling provides modern marketing for golf professionals by enabling customers to be targeted more specifically than ever before, breaking down the database by customer type, gender and ability.
Foremost Managing Director Andy Martin, discussing the latest development of EMP Premium, said: “At Foremost we always strive to lead in marketing innovations for our members, and the introduction of customer profiling is another notable example of this. We have done a great deal of work behind the scenes to ensure the data we hold is up to date and accurate, allowing our members to deliver perfectly targeted messages from ...

CLICK HERE for Foremost Professionals' Championship final leaderboard and photos
Sion Bebb has claimed the coveted 2018 Foremost Professionals Championship, beating a record size field of 138 member professionals from across the UK who descended upon The Oxfordshire in Thame for the right to be crowned this year’s champion.
Hailing from Morlais Castle Golf Club in Glamorgan, Bebb carded a superb round of 69 (-3) to come out on top by a single shot, holding off a trio of players at two under par.
Starting his round on the 10th tee, Bebb got off to a fast start with three birdies ...

*Please note the illustration of the animated screen (above) only features a 2 second animated gif taken from a full-length EMP video
Following the successful launch of the upgraded Elite Marketing Programme (EMP) video monitor solution at its Educational Conference in November, Foremost has seen an overwhelming interest in its latest innovation, with more than 200 members having already chosen to install the high-resolution interfaces in their pro shops.
The initiative has proved a popular concept among Foremost’s members ever since its initial introduction, however the new and improved solution has seen a surge in uptake, with even more professionals choosing to ...

A record 260 professionals attended Foremost’s annual Spring Workshops in January & February, with members of the UK’s leading golf retail and marketing group developing new skills to help maximise their revenue and profit in 2018.
Held at nine venues across the country, the popular education series focussed on driving better engagement with club members, more effectively promoting custom fitting in-store, and improving time management.
As well as hearing from fellow Foremost professionals on successful coaching and retail initiatives, delegates were also able to network and share ideas and experiences.
Commenting on the success of this year’s Spring Workshops, Peter Durham, ...