Focus - Champagne and the recession

The downturn has not surprisingly caused a dramatic slide in Champagne sales but the Champenois are less perturbed than some might expect, continuing to plan for long-term growth through the expansion of the vineyard area. But Chris Losh wonders whether extending the appellation is really the best way forward.

The downturn has not surprisingly caused a dramatic slide in Champagne sales but the Champenois are less perturbed than some might expect, continuing to plan for long-term growth through the expansion of the vineyard area. But Chris Losh wonders whether extending the appellation is really the best way forward.