How jonnyb started their logo design journey

Company name

Overview

We started our family company because of our love of travel and influenced by our location in beautiful Oregon. We offer spa quality hotel toiletries such as shampoos, soaps, and sundry items to primarily upscale, independent hotels, resorts, Inns and B&B's. We also feature environmentally sensitive amenities and strive to recycle and give back as much as possible.

Tell us a bit about who you are and the people you reach

Our target market is independent hotels, resorts and Inns across the U.S. These products are sometimes not easy to find and we strive to make it as easy as possible for smaller hotels and resorts to find us and make ordering simple.

Requirements

We are looking for a simple, but sophisticated logo that we can use across all of our marketing programs, i.e. - website, direct mail, email campaigns, shipping boxes, etc. Possibly incorporate the tag line "Caring for your Guests" with our name "Accent Amenities, Inc." (see website). Not 100% sure. Our name font has always been Squire d reg (see file).

We want our customers to identify our logo with the company so they instantly recognize us.

Unsure of colors. Website re-design is next so maybe browns, greens, earth tones?