Job Description

UEFA has launched a cross-organisational project in customer relationship management (CRM). As a cornerstone of the UEFA digital strategy, this project aims to grow the game by further developing future revenues and safeguarding current revenues.

The role supports delivery of the CRM vision across UEFA divisions to develop, secure and leverage the biggest database of fans in sport and to provide extended services and support to our external partners, specifically our 55 member associations, and sponsors, broadcasters and licensing partners.

Purpose:

1. Providing data insight across UEFA and its partners

Leveraging data to generate insights and recommendations to drive multi-channel fan engagement, including the use of data mining for next-best-action planning in digital marketing;