Physicians using social media should try Hootsuite

I want to talk about a tool that I think is essential for any physician who uses social media. It’s called Hootsuite. I use Hootsuite in three ways.

First to monitor conversations on Twitter. You could assign streams to any topics imaginable. For me I have a topic dedicated to health communications and social media, the #hcsm hashtag. I have a stream dedicated to thought leaders on Twitter: my essential list.

Second, I use Hootsuite to monitor my mentions on Twitter, not only my Twitter handle @kevinmd but also my name, Kevin Pho.

Finally, I use Hootsuite to manage pages and mentions on other social media platforms. You can monitor mentions on Facebook. You can also manage posts on Linkedin and Google+.

Hootsuite comes in two versions, free and paid, but the free version is powerful enough for the majority of physicians. It’s is an essential social media tool and I highly recommend it to any physician using social media.

Founded in 2004 by Kevin Pho, MD, KevinMD.com is the web’s leading platform where physicians, advanced practitioners, nurses, medical students, and patients can share their insight and tell their stories.