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The 10 most reputable corporations in America

Not enough can be said about the importance of a professional reputation.

Your reputation will always precede you, and careers are made and broken because of it—businesses, too.

So what are the most reputable corporations in America?

The Reputation Institute released its annual list of the most reputable corporations, and it’s filled with household names, including Disney, Kraft, and Coca-Cola.

According to Reputation Institute managing partner Anthony Johndrow—who spoke with Forbes, which first published the list—these corporations “understand that people care about more than just the products they make.”

To determine the list, Reputation Institute surveyed 4,719 consumers, asking them about the 150 largest corporations, Forbes reported.

Walt Disney Co. topped this year’s list, followed by Intel and Amazon.com.