ABOUT IPSOS MRBI

Ipsos is a global independent market research company ranking third worldwide among
research firms.
At Ipsos, we are passionately curious about people, markets, brands and society. We make
our changing world easier and faster to navigate, and inspire clients to make smarter
decisions. Ipsos is represented in Ireland by Ipsos MRBI, Ireland's longest established research firm.

NAVIGATION

Social Messaging Infographic – August 2017(15/9/2017)-Highlights from August 2017: 30% of adults aged 15+ have a Snapchat account, the highest figure recorded to date. Over 770,000* adults aged 15+ in the Republic of Ireland use Snapchat on a daily basis. *Daily usage figures calculated based…

Social Networking Infographic – August 2017(15/9/2017)-Highlights from August 2017: Having seen Facebook account ownership drop in April 2017, it has returned to January 2017 levels and now stands at 64%. 1.695* million adults aged 15+ in the Republic of Ireland use Facebook on a daily…

HEALTHCARE

Ipsos MRBI is widely acknowledged to be at the forefront of healthcare research in Ireland. Our work spans the full spectrum of healthcare interests, from medicines (the pharmaceutical industry) to delivery (hospitals and the Health Service Executive), from industry stakeholders (representative bodies and associations) to end users (patients and the general public).

Our breadth of pharma research experience in Ireland is unrivalled. We have researched almost every conceivable therapy area. We understand how to access key customer groups (doctors, pharmacists, patients) while ensuring the strictest application of pharmacovigilance and adverse event reporting. And we have been involved at every stage in the product lifecycle, from pre-launch studies to help inform HTA submissions and market entry strategies, through to DFU studies to ensure brand messages are being delivered.

For more details about our experience in healthcare, please contact Tarik Laher.

TECHNOLOGY

Technology has invaded most of our lives, but how it has transformed the way we consume information and entertainment has been truly spectacular. Also, how we interact with our service providers (financial, energy, telecoms and public sector), how we shop and how we share our opinions, have been disrupted or reinvented.

Research helps us appreciate that all consumers are different and approach technology with varying levels of comfort and expectation. And we have learned that technology succeeds when it enables or enhances life experiences or brings about a steep change in market efficiency.

To find out what else we have learned, please contact Niall McCaffrey.

REGULATION

Regulation, by its nature, demands independence to achieve the correct balance between the rights of the consumer and the obligations of the service provider. For more than four decades, Ipsos MRBI has been delivering an independent perspective on the level of service and competition delivered in the telecoms, postal services, media and financial sectors. More recently, we have been working closely with regulators to better understand how consumers make decisions in order to stimulate market competition through greater consumer engagement.

To find out more about our experience across the full range of regulated sectors, please contact Kieran O’Leary.

PUBLIC POLICY

At Ipsos MRBI, public policy research is at the heart of what we do. Independently conducted and scientifically constructed policy research is essential for managing our society intelligently and making the right policy decisions.

We invest hugely in the health, education and other public services. Therefore, it makes sense that we should also invest in research to find out which programmes give the greatest return.

Ipsos MRBI is proud to partner with Government, state agencies, charitable organisations and academic institutions to provide robust data at national and local area levels, as a basis for effective policy formulation and evaluation.

OPINION POLLING

Public opinion research, referred to colloquially as opinion polling, gives a voice to everyone in society. It is an essential tool of democracy. It is also an extremely powerful tool.

Polling is about much more than politics. At Ipsos MRBI we have been polling on important social issues for more than 30 years, taking the nation’s pulse on such topics as abortion, divorce, religious observance, attitudes towards the environment, trust in public institutions, immigration, emigration and equality.

Public opinion surveys are, regrettably, open to abuse. Without integrity in their design and discipline in their execution, their purpose can be corrupted. Instead of challenging our perspectives they are used all too often to lend credibility to a biased narrative. Fortunately the media in Ireland act responsibly when publishing and interpreting polls on important social issues.

If you have any queries regarding public opinion research, please contact Damian Loscher

REPUTATION

Customers are not the only stakeholder group that matters. What employees, the general public, policy makers, shareholders, elected representatives, opinion leaders or the media think also matters. How these groups are researched is vitally important. The manner in which they are approached and the atmosphere in which the discussion takes place lets stakeholders know their opinions matter.

For more details about our experience in this sensitive research discipline, please contact Tarik Laher.

LOYALTY

Building a customer experience that genuinely delights is getting harder. Automation and centralisation bring efficiencies but do they enhance the overall experience? As organisations grow and globalise, getting the customer experience right is a huge challenge, as too is making the customer experience a priority for the organisation.

A multi-faceted solution is needed. Customers must be heard, their voices echoing throughout the organisation. And the customer experience must be measured, with customer metrics linked to individual actions. As is often the case, the simplest ideas are the most difficult to execute.

If you wish to learn more about how we make the voice of the customer heard and how we build journeys that work for the customer and the organisation, please contact Damian Loscher.

MEDIA

As the media landscape changes, so do our media habits, yet we remain loyal to the media brands we trust and find satisfaction in the media rituals we have practiced all our lives. Most of us may have smartphones but still we prefer the TV screen at home for audio-visual entertainment. Change over a generation can be seismic, but from day to day our preference and behaviours change more imperceptibly.

Critical to understanding this evolving landscape is impeccably executed media research, finely calibrated to measure small changes in behaviour and brand preferences.

Please contact Karen Hall to learn more about our experience in measuring media consumption and developing strategies to help media brands navigate this new landscape.

BEHAVIOURAL SCIENCE

What all organisations need to know is how consumers make decisions. Their minds do not work in the way we would like and the journey they take to arrive at a decision takes many twists and turns. Consumers are less informed than we think; they take short cuts, dislike too much choice and satisfice as much as they optimise.

We now know that we act both logically and emotionally. As Daniel Kahneman has highlighted, we think fast and slow. As researchers, we need to help our clients to appeal to the instinctive consumer as well as the deliberate consumer.

To find out more about how we can get behind the decision process or walk in the consumer’s shoes, contact Niall McCaffrey.

ENERGY

Consumers are making new choices about how they use, how they pay and who they pay for energy. Government intervention is disrupting the market, as too is innovation in renewables. Change is driven by incentives, with concern for the environment playing a lesser role in consumer decisions.

An avalanche of post-deregulation activity was to be expected, but increased competition has narrowed the gap between providers, and consequently the appetite to switch provider has reduced.

So how do we engage the new energy consumer? To find out more about our approach to researching this dynamic sector, please contact Tarik Laher.

November 25, 2016

August 22, 2016

August 22, 2016

Social Messaging Tracker for April 2017 – WhatsApp account ownership surpasses Facebook Messenger
Ipsos MRBI’s Social Messaging Tracker (April 2017) records a decrease in Facebook Messenger account ownership of 8 points since April 2017 and now stands at 50%. WhatsApp account ownership has decreased by 1 point to 55%. WhatsApp now stands as the most prevalent social messaging platform, surpassing Facebook Messenger. Skype account ownership fell to 34% in April 2017, the lowest recorded figure across the past two years of the Social Messaging Tracker.
Further results can be found on our Social Messaging infographic (see PDF).
Find us here:
Twitter: @IpsosMRBI
Facebook: https://www.facebook.com/IpsosMRBIGoogle +: http://google.com/+IpsosMRBIBlackrockLinkedIn: https://www.linkedin.com/company/ipsos-mrbiAbout this Research
This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone. For more information on Ipsos MRBI’s Omnipoll service please contact Belinda Norton by e-mail at belinda.norton@ipsos.com. For more information on Ipsos MRBI’s Social Networking and Messaging Quarterlies, please contact Rebecca Porter at rebecca.porter@ipsos.com or phone on +353(0)1-4389000.

August 29, 2017

November 12, 2015

November 12, 2015

DESCRIPTION

Highlights from August 2017:

30% of adults aged 15+ have a Snapchat account, the highest figure recorded to date.

Over 770,000* adults aged 15+ in the Republic of Ireland use Snapchat on a daily basis.

*Daily usage figures calculated based on latest Census population data for adults aged 15+ in the Republic of Ireland, using the account ownership and daily usage percentages for August 2017 infographic.

This research was conducted as part of Ipsos MRBI’s Omnipoll service which interviews a fresh sample of 1,000 adults in Ireland aged 15+ every two weeks. Respondents were interviewed via telephone. For more information on Ipsos MRBI’s Omnipoll service please contact Belinda Norton by e-mail at belinda.norton@ipsos.com. For more information on Ipsos MRBI’s Social Networking/Messaging tracker please contact Rebecca Porter by e-mail at rebecca.porter@ipsos.com