Introduction to Marketing Automation

Oftentimes, growth is the most
complicated challenge that most small businesses have to face nowadays. It
happens not because the business lacks the necessary capability and talents to
reach their full potential, but because of their limited resources and restricted
budgets. While most small business owners think that achieving exponential
growth in business is a reserve for big organizations, marketing automation
helps to level the field for all. Marketing automation is easily accessible to
all businesses regardless of their size.

Essentially, marketing automation is
a marketing technology that takes the entire marketing burden off the
marketers` shoulders. The marketing automation software equips organizations to
efficiently and effectively run numerous marketing campaigns on various digital
platforms such as emails, social media, and websites, concurrently and via a
single medium. Fundamentally, marketing automation allows organizations to
automate all the redundant and repetitive marketing processes and tasks.

How Marketing Automation Helps in Business

Marketing automation ensures that
the right marketing message is broadcasted to the right audience in the right
situations and the most opportune time. Automating marketing enables
organizations to nurture prospective clients with both meaningful and
hyper-personalized marketing information which helps in converting prospective
clients into purchasing customers and turning customers into happy and loyal
clients.

Moreover, automating marketing
processes allows organizations to set rules based on actions which are specific
to a particular contact or generalized to apply to a group of contacts with
specified characteristics. For instance, a marketer can easily broadcast a
marketing message to all unique visitors to their website in the past few days.

Performing all marketing processes
manually is both tedious and time-consuming. This is where marketing automation comes in. Automating marketing
processes enables driving the unending marketing processes for every contact in
an organization’s contact list. Idyllically, automation of marketing tasks
allows companies to communicate with every single contact digitally without
necessarily having to communicate to the contacts singly. This process enables
the creation of marketing content for various contacts to be viewed at
different time periods and on multiple channels. Automating marketing processes
generates considerable revenue for organizations, and offers an exceptional
return on investment.

8 Best Tools for Your Marketing Automation

The marketing automation industry
has exponentially grown from a $500 million industry to a projected $5.5
billion in 2019. Currently, a sizable 67 percent of leading marketing
organizations are using at least one platform for automating their marketing
processes; a further 21 percent are speculated to begin using marketing
automation platforms in 2019.

As a result of the growing
prevalence in the use of marketing automation platforms, the list of these
platforms has also continued to grow with the industry experiencing the
addition of new tools each year. The increase in the number of marketing
automation has subsequently led to the increased complexity in finding the
aptest platform for business.

In regards to the difficulty
associated with choosing the best marketing automation platform for one’s
business, this article delves into the pros and cons of some of the best
automation platforms in the market.

1.) Aritic PinPoint

Aritic PinPoint is a totally
integrated marketing automation platform that is permission-based. This
marketing automation platform is all the rage because of its sophisticated
customer involvement and automation features. Aritic PinPoint also allows
businesses to nurture more unique visitors solely based on their online
activities.

Additionally, more features such as the
ability to track users’ behavior and ad targeting aid in filling the
sales-marketing pipeline. In spite of fierce competition from other marketing
automation tools in the market, features such as dynamically-configured
segmentation, advanced tags, and filters, progressive profiling, analytics and
SEO in addition to a huge list of other integrations have given Aritic PinPoint
a competitive advantage over other marketing automation platforms.

2.) HubSpot

HubSpot is also a considerably
crucial marketing automation platform for businesses seeking to convert their
marketing endeavors from outbound such as email spam, cold calls, TV
advertisements, and trade shows generation of leads to the inbound lead generation
and thus enabling easier discovery by potential clients.

3.) Pardot

Pardot is a user-friendly business
to business marketing automation suite that aids the marketing and sales
departments to maximize efficiency and thus boosting their revenue.

The Pardot marketing automation
platform’s lead management software has capabilities to carry out email
marketing, CRM integration, nurturing of leads, scoring of leads and reporting
on return on investments. These features aid the sales and marketing
departments to work as a team in generating and qualifying leads on sales,
shortening the sales cycles, and demonstrating the accountability existent in
their marketing endeavors.

4.) Marketo

Marketo is a user-friendly and
powerful marketing automation software that helps sales and marketing
professionals to increase organizations’ revenue and improve organizations’
accountability in marketing. This platform offers the best cloud-based software
for marketing to all organizations regardless of their sizes. With Marketo,
companies can easily develop and maintain strong relationships with customers.

5.) Oracle Eloqua

Oracle Eloqua is Oracle’s business
to business marketing platform with cross-channel marketing capabilities.
Oracle Eloqua enables marketing professionals to plan, schedule and perform
marketing campaigns that are automated. At the same time, Oracle Eloqua allows
organizations to deliver personalized marketing experiences to their
prospective customers.

6.) Act-On

Essentially, Act-On is a cloud-based
integrated platform for automated marketing that allows marketing professionals
to tie various programs for outbound, inbound, and lead nurturing marketing
together so as to maximize the organizations’ return on investments on their
marketing endeavors.

7.) LeadSquared

LeadSquared is an automation
marketing platform that aids small and medium-sized businesses to drive more
revenue by aligning the businesses’ sales and marketing processes. LeadSquared
allows the capturing of leads from all possible sources such as cold calling,
inbound email, online campaigns, website newsletter subscriptions, and other
websites for lead- generation.

8.) Infusionsoft

Infusionsoft is, arguably, the
leading company that offers an e-mail marketing and sales platform for small
businesses. Infusionsoft helps small businesses to organize their marketing
processes, grow their sales volume and save considerable time in doing all the
sales and marketing activities. This platform is also used by bloggers in the
creation of marketing campaigns and funnels for marketing through emails.

Infusionsoft makes the creation and
execution of marketing and sales strategies less complicated. Moreover, this
platform allows for easy centralization of interactions with clients, capturing
of new leads, closing sales much faster and automating repetitive marketing
processes.

Conclusion

With easy access to sophisticated
tools for marketing automation, automating marketing processes has never been
more inexpensive and beneficial for both small and big businesses. To make the
automation of marketing processes even much more affordable and accessible,
learning how to use these marketing automation tools is easy.

Introduction to Marketing Automation
Oftentimes, growth is the most
complicated challenge that most small businesses have to face nowadays. It
happens not because the business lacks the necessary capability and talents to
reach their full potential, but because of their limited resources and restricted
budgets. While most small business owners think that achieving exponential
growth...

Michael ShannonMichaelShannon[email protected]ContributorBeing a content marketer and a blogger with a
deep knowledge of ad fraud,
Michael Shannon strives to help brands to plan effective business strategies
including creating, publishing and distributing content for a targeted audience
online. With 5 years of rich domain knowledge, he loves to share his views on
modern technologies through his well-researched content pieces.Complete Connection

About Michael Shannon

Being a content marketer and a blogger with a
deep knowledge of ad fraud,
Michael Shannon strives to help brands to plan effective business strategies
including creating, publishing and distributing content for a targeted audience
online. With 5 years of rich domain knowledge, he loves to share his views on
modern technologies through his well-researched content pieces.

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