Take a look at the link above to view a custom video that we are sending out to many new domain owners.

Of course, most new domain purchasers do not yet have their own websites.

Through a unique software resource project of ours, we are locating these new domain owners and making extremely low-cost proposals to them for their initial web sites.

As you might imagine, this might represent the first significant momentum that many new businesses will get, at that very crucial time of initiating their businesses. Stimulating their enthusiasm might represent the difference between early success, or not.

Feel free to forward this link to others who you might know, with new domains, or, brand new businesses.

At PubCon in November 2017, Google’s Gary Illyes spent quite a lot of time talking about Schema Markup, particularly stressing the importance of using it on websites. He said:

“Structured data is one of those things that I want you to pay lots of attention to this year.”

What is most exciting is that Gary then stated that Google is likely going to start “building lots of new features that rely on structured data.”

It looks like Google cares a lot about Schema Markup and structured Data, which makes sense, because it allows them to explicitly understand what content is about, helping them serve their searchers better, and ensure they are giving a quality answer.

Are you not yet convinced by the importance of Schema Markup, dependent data, and robust outcomes for nearby organizations? Allow Schema App‘s Martha van Berkel to present a totally compelling case…

Today, while trying to find facts gauging a business, you’re in all likelihood to get your answer inside the search conclusions. Whether or not you’re searching out the number for Starbucks customer service, the weather in Chicago, or information about cupcakes, you conduct a seek, and “bam!”, there’s the answer, with out you desiring to even click thru to a destination site.

Searchers are interacting with the records about our agencies and no longer our websites. In essence, we’ve lost manageability of our emblem to Google. See what I mean under…

If that is the case (and it is!) it begs the query: “why are we making an investment hours on our web site design, portraits, and blogs?”

The reality is, the site visitors aren’t journeying to our website. The visitors are staying within the outer search level, and searchers are the usage of our commercial enterprise statistics in place of traveling our websites. We want to take full charge of our enterprise, and how our business will be understood with the aid of search engines like Google. How? It’s simple; you’ve got to speak to the search engines like Google and Yahoo in their language. The language that search engines like Google communicate is called ‘Structured Schema Markup’.

What is Schema Markup? What is Structured Data?

A little later on this article, we’ll be speaking about a way to use Schema Markup, but for now, we’ll narrow the focus to what it is.

Schema Markup, also referred to as structured data (and occasionally structured data markup), is the language of engines like Google. The construct, formally called schema.Org, was created via Google, Yahoo, Bing, and Yandex in 2011 as a global standard vocabulary to assist them better understand content material on the internet. It’s pretty splendid whilst you reflect consideration on it: the search engines created a language to assist them in their desired understanding of internet content and material, after which positioned the load on us to undertake it, to assist them to do their jobs better! Their creation; our burden.

To translate your content into Schema Markup you need to solution the question, “what is this web page approximately?” Once you realize what the web page is about, you may select Schema Markup instruction (think of this as a definition), and describe it using standard properties. As soon as you have all this understood and mapped out, you want to map it into Schema Markup code.

Schema Markup and Structured Data Code Types

For an overview of Schema Markup types, take a look at this list directly from Google.

Here is the JSON that Google prefers, taken from this very web site you’re reading right now.

You may also check out the very bottom of this site to see what structured data schema looks like, line-by-line.

Organizations who undertake Schema Markup get rewarded with what are called ‘rich results’ (formerly referred to as wealthy snippets or rich cards) in seek. These rich results range from product records and ratings to neighborhood business/enterprise information, instructions, information panels at the borders of the display screen, and more.

Schema Markup Results in Higher Quality Traffic

Gary Ilyes stated that Google is using Schema Markup for ranking, as it makes their job easier. Last year, in a session called “How to Stand Out in Search with Structured Data” at Google IO, they shared several case studies. The case studies they shared from international brands illustrated the metrics as a result of implementing schema markup.

Here’s a sample of the case studies that show how Schema Markup and rich results help increase engagement and clicks online. The numbers are compelling:

25% higher click-through rate on pages with markup (Rotten Tomatoes)

35% increase in visits for recipes with markup (Food Network)

1.5% more time spent on pages and 3.6x higher interaction rate (Rakuten)

82% higher click-through rate for rich result pages (Nestle Faz Ben)

20% more clicks for pages with Schema Markup (La Fourchette)

The results our Schema App customers have achieved include appearing with rich results, in addition to an increase in the quality of the traffic to their site.

What do we mean here? We saw an increase in time on page, a decrease in bounce rate and an overall increase in leads or purchases. This means that the people that landed on the pages were looking for that information, and wanted to learn more or buy.

So it’s clear: Schema Markup improves your SEO and business metrics. If that’s not enough to motivate you to optimize your site with Schema Markup, maybe the fact that Schema Markup is the foundation for informing voice search and Personal Assistants will…

Your New Sales Team: Voice Search & Personal Assistants

According to ComScore, starting in 2020, 50% of all searches may be voice searches. Now that 2020 is already here, you have absolutely no time for getting ahead of this one. You can only get behind at this point.

The wide variety of gadgets used to make voice searches is exploding. A year ago, we won’t have believed that our kids might be asking Google Home, “What does a Flamingo sound like?” at some stage in breakfast, but that is now my fact. Research also confirms how a lot of voice seek is used to find information of nearby/local retail establishments, organizations, and, agencies.

How many of your pals and family were given Alexa or Google Home for Christmas? Studies says that Google has sold 7+ Million Google home devices and Amazon close to 21 million, all within the last 12 months. Those new devices only add to the prevailing Siri, Cortana, and Google Assistant apps and installations on our telephones. Assistants are here, and that they’re developing rapidly.

This merging of structured schema, voice ranking, local business, and, smarter devices can only mean one thing.

Local businesses who do not take advantage of the movement by consumers to voice searches will be at a major disadvantage to those businesses who do recognize the combinations, and, move to position their businesses, and, their websites, into positions to capitalize on these emerging technologies and consumer habits.

1 – We can provide you with a free, no-obligation, written assessment of the structured schema position of your web site.

2 – We can provide you with a free, no-obligation, written report of the voice ranking position of your web site.

3 – We are prepared to step you through the process of upgrading your site(s) to meet the standards for all of these important technological thresholds.

The reputation management industry has come a long way since the BIA Kelsey Group predicted that it would become a $5 billion industry sector by 2016. Indeed, there are more review management solutions, sentiment analysis monitoring services, and agencies engaged in ORM than ever before!

However, I am not certain that I would call online reputation management a “mature” industry, yet. Search algorithms have become more sophisticated, making search engine optimization of positive content more challenging to supplant negative items in search. Social media platforms, responsive to criticisms for enabling astroturfing in politics, have tightened security such that it is more challenging for agencies to manage accounts on behalf of reputation clientele. Laws protecting major online companies from liabilities for assisting defamation victims continue to be entrenched. And, personal and private data has become more and more exposed despite some efforts to reduce the public’s exposure.

All of this has made reputations more vulnerable to serious damage and has made reputation management more difficult in terms of clean-up of issues or even proactive development.

But, there are some positive things happening, too, so things are not all doom-and-gloom. Consciousness about online harassment, bullying, extortion and sextortion are on the upswing. The FBI and the Department of Justice have taken more of an interest in helping victims in such situations, and local law enforcement agencies have been increasing their capabilities for assisting in such situations. (See the California Attorney General’s Cyber Exploitation resource, for example.)

So, I have a few predictions for what may be in store for online reputations in 2020 — prepare yourself and prepare your company for what is one of the most important aspects of personal and corporate identity.

Chatbots. They’ve been around for quite a while but only recently, (2016 onwards) they’ve became popularized and mainstream, with brands and enterprises engaging in chatbot development in order to reach customers with better efficiency and cost-effectiveness.

We’re a specialist chatbot agency that’s 100% focused on building and developing new chatbots for websites of any kind. We work with you to understand what your site needs and our team then build you a bespoke chatbot to meet your requirements.

Chatbots are one of the premier marketing services we provide for our customers. Our team is experienced at building chatbots for different industries, writing chatbot content that converts, and, designing chatbots that are extremely engaging and fun for the end user.

A sample of about half of the nearly 100 available chatbots templates can be seen here. (Click for closeup)

Our experienced chatbot and AI team will work with you to identify the best course of action for your specific needs – crucial to ensuring you can focus on the right areas.

Statistics from HubSpot show that 48% of consumers would connect with a company through live chat than any other means of contact and 55% of consumers are more interested in interacting with a business or store using a messaging app to solve a problem.

Additional stats when it comes to business profitability show that 47% of consumers would purchase through a chatbot and millennials (26 to 36-year-olds) are prepared to spend up to £481.15 on a business transaction through a bot.

So far, enterprises that have adopted chatbots have done so by creating and using them in silos. Although this approach may work for businesses that need to automate a handful of tasks, it doesn’t exactly align with the high-end needs of an enterprise – scalability, agility, and cost-effectiveness across a smorgasbord of functions.

How should modern enterprises go about chatbot development?

When it comes to enterprises, chatbots should be readily available and accessible across a myriad of channels and integrated with internal business systems with Customer Relationship Management (CRM) and Supply Chain Management (SCM) systems being top priority.

When coming up with a bot development strategy, enterprises have several options. A single task bot is not a feasible option for enterprises that need an automated workflow coupled with the integration of internal and external ecosystems and application of natural language processing.

Chatbot frameworks assist programmers with structures with which they can build individual chatbots. However, these frameworks are merely just a collection of a set of tools and services. The frameworks apply to a fixed set of use cases and can be used to assemble and deploy a single-task bot which, at the end of the day, lacks the end-to-end development and ongoing management capabilities.

Frameworks tend to be useful if the use case is small, however, for an enterprise where the overall requirements and scope are more demanding – this is where a chatbot platform comes into the picture.

This year, the voice recognition market is estimated to be a $601 million dollar industry, according to a report by Technavio. Also, research company, ComScore, predicts voice search will outperform traditional text searches by at least 50% by 2020. Mobile and Voice Assistants are the future of search, only it’s happening NOW!

Let us do a no-obligation, absolutely free evaluation of your web site.

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The Interest Rate Solution

My new publication describes how I have saved over $53,000, with this figure rising each year, by my understanding of some of the same concepts I use on the 'bigger picture' view of navigating these treacherous financial markets.