As you can probably see, we run one of the rare french (Quebec) site dedicated to contemporary rap music.

We contacted Isaiah Toothtaker, a rapper we already loved for his collaboration with Sixtoo, Mishka, Max B. and Ryan Hemsworth, and he told us he was about to release an EP entirely produced by Harry Fraud, one of this blog’s favorite. We jumped on this Coldplay-sampled beat in a second.

We wanted to create a universe halfway between Kids and Drugstore Cowboy. But ultimately, our goal would be to see this video recycled as a «Don’t» in a PSA for drug prevention.

This is our first production for an American artist, but we have plenty of videos under our belt (like this, this or that). We sure would like to work with more of you folks. Get us while we are fresh and cheap.