In a world where digitization slowly means potentially leaving your data open for prying, privacy is becoming a slowly growing issue. Pirate Bay co-creator Peter Sunde offers a solution for site owners with his new startup gear to provide security and privacy of websites.

This is thanks to Sunde’s new startup Njalla, a privacy-based service geared for anonymous domain registration.

“Njalla” apparently is the word used to describe a traditional hut the Sami people reside in that helps protect them against predators. The hut is constructed on a high pole or tree stump, and can be used as storage for resources.

When it comes to the internet, Sunder wants Njalla to keep domain names private.

This makes Njalla a potential powerhouse in a relatively new industry offering the same anonymous services. Given Pirate Bay’s history providing “torrents” of media and other files to a vast population of the Internet, Njalla may immediately get a following.

However, Sunde and Njalla have another key feature in their disposal. Njalla will not only keep domain names private, but the company will actually buy them for users. This means users have to trust the company in order for the venture to work.

Interestingly, according to Torrent Freak, there will be an agreement separate to the initial contract that will grant customers the rights to fully use their domain. This also means they can transfer their domains to someone else whenever they desire.

“Njalla is needed because we’re going the wrong way in society regarding people’s right to be anonymous. With social media pressuring us to be less anonymous and services being centralized, we need alternatives,” the former Pirate Bay co-founder told Torrent Freak.

Sunder’s move can be seen as a reaction to recent trends where copyright holders have started to urge parties in the domain name business to be more careful with acts of privacy.

One of the more popular complaints include owners of websites masking their sites’ activities using Whois methods.

Sunde also believes that while there are parts of the internet that offer anonymity, unfortunately domain names lack this feature. Interestingly, the service may also cater to pirating sites as potential customers.

Sunde says this isn’t a problem, as Njalla only helps with the domain name, and not the content the rightsholders may be after.

No one can easily find Njalla, however, as the company has a rather on-the-nose name of 1337 LLC, and is apparently located in Nevis, which is a small Carribean island.