$$TUBE: Investors in media companies are still reeling from last week’s stock meltdown, when a slew of TV programmers revealed shaky earnings reports fueled by evidence of more cord-cutting and marketers rethinking how much they spend on TV ads. So is TV’s pain YouTube’s gain? Some advertisers say yes; others say they’re not so sure. But one thing is clear–YouTube has risen past its image as the home of endless cat and baby videos. Google has done a good job communicating the power of its stars and made the platform easier for advertisers to navigate, reports CMO Today. Now as to whether brands need to commit big dollar amounts to YouTube upfront like they have with TV networks for years–well, that’s open to debate.