Norwegian artist, Sigrid x The Fader | "Don’t Kill My Vibe" Video

“Scandi-pop’s bright new hope Sigrid has a blast in her “Don’t Kill My Vibe” video…a brightly colored kiss-off from the Norwegian artist. Full of pitch-shifted vocals and a chorus that positively booms, it’s a strong early contender for anti-fuckboy anthem of 2017.” – The FADER ​​​​​​

Sigrid’s arrival has been extraordinary. Storming SXSW and with over 10M Global streams in just one month for a debut single, Sigrid today drops the epic video for ‘Don’t Kill My Vibe’, directed by acclaimed duo J.A.C.K (Christine and The Queens). From a tiny town in Norway but with a mind, attitude and voice bigger than most 20-year-olds, the Norwegian talent has a huge spring ahead; Sigrid’s debut EP is set for release this May on Island Records.

Displaying remarkable songwriting ability as a skilled lyricist, with hard-hitting and empowering words laced over unexpected and expansive melodies, Sigrid wrote her first song at 16-years-old and in just two weeks – when Sigrid’s older brother challenged her to write an original song and perform it at a local gig with him.

Born and raised in Ålesund, which sits at the entrance of a UNESCO-protected fjord surrounded by sea and mountains, it was as if Sigrid was always destined to drive the ten minutes across to the neighbouring island of Giske, and make music in the famously idyllic Ocean Sound Recordings.

Self-releasing her first song at High School and dropping a second track that was immediately playlisted on national radio, Sigrid moved to Bergen at 18 and was catapulted into the burgeoning music scene. Now signed to Island Records and currently splitting her time between Bergen and London, Sigrid has quietly been creating a world which emboldens her followers, through the power of the song.