Hopefully they'll just continue it secretly and publish the game to the public as a ''leaked'' version. The people who care to download the game anyway already know who should take credit, and it's not like they're pocketing any cash from it, so it would still be a triumphant victory.

I've read the EQD article on it and it makes sense that Hasbro are just keeping the rights to the characters of the show, they have been really cool with everything else so far, but isn't it just a massive dick move to cancel the production of a very well made, polished very nearly finished game that has had 2 YEARS work on it with a huge audience waiting for it. Seems like a massive slap in the face to the bronys from Hasbro.

I'm very confused as to how hasbro think they have the right to get rid of this game.

It is non-profitable and therefore doesn't affect copyright laws. Can someone please explain why Hasbro think they can do this. And don't give me the whole "because they are assholes" statement. I want a real reason.

They should have no right to get rid of it. Just because you own the copyright, it should not mean that you can chose to do with as you please something that you played no part in creating. Hasbro are just as bad as Apple.

I guess it has to do with certain mothers, etc, finding out about this and act like:
"What?! They make fighting games for KIDS?! What a terrible company!"
Stupid people who don't know that it's not from the official company but... you know... So, when you are the head of such a company and make decisions that are worth a lot of money, well... I guess you just want to be on the safe side

Profit has little to do with copyright, other wise the MPAA and RAA would have no basis for their multitude of lawsuits, so this does have to do with their owning the likeness to the characters.
Be that as it may, you are trying to make a game targeted for older male fans of a show intended for preteen girls. There is a reason Hasbro sent the cease and desist notice.

This is absolutely ridiculous. As stated in the overview this is a NON-profit project. I cannot comprehend why Hasbro is so butthurt. It's taking no money from their corporation. It promotes no inappropriate matter which might offend the target demographic of the My Little Pony: Friendship is Magic franchise. Which, let's be honest is a definite minority by this point. Hasbro's request of a cease and desist is nothing more than a surprising, and unexpected demonstration of it's avarice; not making money where one could. If this petition passes, I assure anyone who reads this that Hasbro will eventually try to exploit programmer's, developer's, and the like's hard work, and the games eminent success. All I can say is I'm dissapointed, Hasbro.