Recent Comments

Archive posts

Follow Blog via Email

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 313 other followers

Too little, too late?

Finally, Channel 4 has made a statement that it: ‘profoundly regrets any offence’ over the Big Brother crisis. A vanilla statement promising to investigate emerged from a board meeting today. Effective crisis planning and management would not have cost the loss of a major sponsor or 42,000 complaints to Offcom. This might be viewed as a rating success – but such short-term objectives demonstrate a tactical viewpoint on public relations within Channel 4.

Share this:

Like this:

LikeLoading...

Related

Published by

Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.
View all posts by Heather Yaxley PhD

As Jill states, even C4’s response is rather forced and superficial. One tends to feel that as with previous issues, there is a view to see how far you can go and then “review procedures” – although as I understand there is a clause about bullying in the “rules” that could have been used to address this situation earlier. If there had been a strategic will to do so, rather than a tactical focus on the headlines.