Travel Habits of Millennials

September 7, 2017 Comments Off on Travel Habits of Millennials

Source-Google images-travelerstoday.com

Millennials have matured to be both consumers and entrepreneurs who have played the biggest role in shaping the economy as we know it. They are known to be big spenders and risk-takers. Advertising agencies, hospitality services, and travel companies have all conducted numerous surveys to figure out how they can make a quick buck out of their habits. Millennials have earned themselves a notorious reputation for being thrill-seeking, techno-savvy individuals who can’t turn down a hard bargain.

Below are some of their traveling tendencies:

How Frequently Do They Travel?

Millennials travel far more often compared to their parents in the baby boomer generation that precedes them. Factors affecting their rate of travel are income, marital status, and purpose for traveling (business/leisure).

A survey conducted by The Boston Consulting Group cited the biggest motivation for leisure travel among Millennials was special events or adventure trips. Business-focused millennials most frequently travel in order to attend different conferences, seminaries, and other events that can help them with professional development.

Booking

Millennials have been raised in a fast-paced dynamic lifestyle that has molded them into rash, impatient individuals. They often fall victim to the temptation of instant satisfaction and gratification when booking a flight. If they manage to get a better deal, they will ditch the first and opt for the second one. They are also more likely to use mobile devices to book trips to travel abroad. Older generations will opt to buy tickets physically and make phone calls to book flights. This rash attitude can sometimes make them postpone a trip for lack of a good deal.

The Journey

Airlines around the globe have done thorough research on what makes this demographic tick. They have determined that millennials are often times willing to pay a bit extra cash for some subtle comforts like access to an open bar on a flight. They also discovered that more millennials are willing to sit next to the lavatories at a subsidized rate, compared to older generations.

Lodging

Upon reaching their destinations, millennials have a somewhat strange behavior. They are more likely to post a negative review if they feel an establishment failed to meet their expectations. These reviews also play a vital role for the millennials before they decide to commit to a hotel or restaurant.

When choosing a hotel, millennials choose differently depending on their budget. If the trip is financed by a company or an employer, the millennial will survey the location of a hotel before even thinking about the price. However, if the trip was self-funded, the travelers will first consider the room cost then, later on, think about the location.

In conclusion, it’s safe to say that millennials may not be the most loyal of customers but they sure do know how to have a good time. Millennials thrive on technology and advancements and hopefully, this trait will further develop the world of gadgets in the near future. They are vibrant, adventurous and active go-getters who know exactly what they want and when they want it.