Models during the Alexander McQueen during London Collections: Men spring/summer 2015, at the Royal College of Surgeons of England by Lincoln's Inn Fields, central London, Monday, June 16, 2014 Photograph: Photo by Joel Ryan/Invision/AP

Brights, tailoring and white oversized trousers contrasted sharply with the trad surroundings of the Royal College of Surgeons for Alexander McQueen's afternoon show. It was also a contrast from the romantic, Victoriana influence of last season's McQueen menswear. While SS15 moved through dogtooth print and double-breasted coats, this collection - with soundtrack of Missy Elliot and The Cure turned up loud - fell to streetwear. Shiny macs, skater shorts and trainers will have that effect. A new look for the McQueen man is here. Lauren Cochrane

Photograph: Helen Seamons/Guardian/Observer

Photograph: Helen Seamons/Guardian/Observer

Photograph: Helen Seamons/Guardian/Observer

Photograph: Helen Seamons/Guardian/Observer

Photograph: Hannah Marriott/Guardian/Observer

Photograph: Hannah Marriott/Guardian/Observer

Photograph: Hannah Marriott/Guardian/Observer

Backstage, Sarah Burton said she was inspired by Henri Matisse and Kabuki, and that she wanted the brand to feel "less period, less historical" this season. There was a nice, positive sense of Burton's McQueen shaking off the weight of the label's history with a fresh, upbeat look. Photograph: Jess Cartner-Morley/Guardian/Observer

Updated at 4.44pm BST

4.36pm BST

COMMON

Photograph: Justin Tallis/PA Wire lcmplog

Photograph: Justin Tallis/PA

Photograph: Justin Tallis/PA

Photograph: Justin Tallis/PA

4.18pm BST

Hackett

Photograph: Stuart C. Wilson/Getty Images

Photograph: Stuart C. Wilson/Getty Images

Photograph: Stuart C. Wilson/Getty Images

Photograph: Stuart C. Wilson/Getty Images

Photograph: Neil Hall/Reuters

Photograph: Neil Hall/Reuters

4.12pm BST

Jimmy Choo

"With this collection I wanted to take the Jimmy Choo man on an adventure, out of Mayfair, out of his comfort zone, to a deeper, more soulful London" Sandra Choi, creative director. "That means spray painted and metallic hi tops and smoking slippers".

Catwalk catch up alert. Here's Samuel L Jackson at the One For the Boys Fashion Ball last night. Throwing the spotlight on male cancer research and doing his bit for shawl collars and sporty necklines. Imogen Fox

Photograph: Mike Marsland/WireImage for One for the Boys

2.18pm BST

Fashion East

A rather luxe take on the nose clip at Fashion East. Apparently the collection is all about 'fixation' with Crocetti's work "referencing skateboard culture, emergency rooms & the film Fight Club.' Tough. Photograph: Hannah Marriott/Guardian/Observer

The Christopher Kane seatbelt detail - on bags from next season - is already being worn by the fashion crowd. Here's writer Daryoush Haj-Najafi and his, spotted at the Fashion East presentation.
Photograph: Lauren cochrane/Guardian/Observer

The smell of red bull greets us at the Fashion East presentation Photograph: Imogen Fox/Guardian/Observer

2.08pm BST

Christopher Kane

No pics allowed so instead here's a detail of his PR's jewelled sweatshirt from the womenswear collection. Men's pictures to follow when we have them... But we can reveal that the team is in love with a grey leather men's rucksack. Imogen Fox

Photograph: Imogen Fox/Guardian/Observer

2.06pm BST

Jalan and Jibril Durimel. Two Parisian dudes who've just given us a lesson in the art of pool slides and thrift shopping. Note the insouciant clutch and the matching grins. Imogen Fox

Photograph: Imogen Fox/Guardian/Observer

Photograph: Imogen Fox/Guardian/Observer

1.01pm BST

A touch of Rio at Oliver Spencer

With rolled up trouser legs, brogues and granddad shirts, Oliver Spencer's models were ready for a very English summer. Highlights were when Spencer went a bit off piste from the classic look: an apple green parka, sweater with square motif and boxy suede jacket were welcome bits of modernity. The less said about the bare-footed samba band and Rio carnival dancers the better - though you can be sure Spencer won't be the only brand guilty of taking World Cup fever a step too far this season. Lauren Cochrane