Sentech is the largest broadcasting signal distributor in Africa. The advent of Digital Audio Broadcasting (DAB) in South Africa has provided Sentech with the opportunity to roll out a state of the art digital terrestrial network, a first in Africa. The decision to invest in DAB and roll out the network is however fraught with possible pitfalls. Forecasting the demand for DAB as well as any pitfalls is extremely important and requires a thorough understanding of the intended technology and the implications on the broadcasting fraternity. A suitable forecasting technique has to be applied to gain as much insight into DAB's implementation. The Delphi technique is a proven method of determining the expert opinion of a number of experts without any interference between participants. The Delphi technique was used to obtain the expert opinion of six Sentech personnel members that are closely involved with DAB. This research contained in this dissertation suggests a framework for Sentech to employ to approach the investment decision in DAB in South Africa, based on the expert opinion of Sentech personnel members.