The Top 10 Types of Content Marketing That Attract Leads

Businesses are now more aware than ever before that in order to attract today’s customer (or even be discovered by Google) requires creating amazing, quality online content.

While content is king in the digital marketing world, we know it’s not th easiest to create. And what’s even more challenging is finding the right types of content marketing that are right for you and your brand. So we compiled a quick list of content must-haves to help you make wise decisions and get going on the content marketing train!

Blogs

When you think of content marketing, blogs usually are the first things that come to mind.

Blogs are a simplest way to drive website traffic and promote your brand message and expertise.

By setting up a blog, you provide users with an on-going resource to learn about topics related to your products and services.

Blogs help build your website authority with Google algorithms by adding new pages to your site every time you make a post.

Video

Nothing quite captures the attention of online users nor has the same amount of shareability as online videos, which account for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks.

Videos are ideal for interviews, product demonstrations, how-to-guides, or business profiles.

Anytime you’d like to share more of your brand personality, capture emotion, or illustrate a complicated process, video marketing is a must.

Videos can be embedded everywhere including in blogs, webpages, and social media sites to capture all types of audiences.

Infographics

Infographics are the fastest growing form of content marketing for B2B brands, which makes sense because 90% of the information we take in is visual.

These big eye-catching images help viewers visualize, learn, or understand a topic and they break down dense information to make it easier to “skim” than print material.

Infographics a great pieces to share on social media sites, especially on Pinterest, where images are key.

How-to-Guides

How-to-guides give you the opportunity to show off your industry expertise with your viewers. .

Use this type of content marketing to teach a new skill, offer tips, or steps for completing a certain project.

How-to-guides can be repurposed into other forms of content marketing such as blogs, eBooks, slideshare presentations, or videos.

Press Releases

Press releases are a proven type of content marketing to distribute big news or announcements about your company.

Press releases make it easy to make an announcement and distribute it through a wire service to hundreds of other sources, journalists, and bloggers.

They’re also great opportunities for building backlinks to your website, improving your overall SEO.

Quizzes

Quizzes are the newest type of content marketing that are now popping up on sites like BuzzFeed.

Quizzes are really fun ways to engage users and stir up a huge amount of buzz and conversation.

This type of content gets republished everywhere, including other blog sites, online publications, and websites.

Images

93% of all our communication is nonverbal, according to Dr. Albert Mehrabian. And what you tell a user doesn’t do as great as a job as show them visually.

Adding pictures, illustrations, graphics on social media, blogs, and on your website give you opportunities to catch user attention and amplify your message.

eBooks

With today’s technology, eBooks can be taken and read anywhere, whether a laptop, tablet, mobile device.

eBooks offer your brand expertise in a branded, easily downloadable form that can be shared everywhere on the web, including your email marketing campaigns.

These portable resources let users download and save, a takeaway “brochure” about your brand that keeps you at the top-of-mind with users.

Small Screen Producer is dedicated to designing and creating your company’s total web presence. As the leading innovator of digital media, we have the experience to capitalize your unique strengths and help your business succeed. Contact us today.