5 STEPS TO YOUR NEXT $10K: YOUR CONTENT ROADMAP

February 5, 2019

So, you’ve run a few successful Facebook ad campaigns and tricked some people into visiting your online store. Living, breathing, human beings. Congrats – you’ve nailed the easy part. Getting traffic to your website is one thing; getting them to purchase is a whole other kettle of sharks.

Earlier this year, I put out the feelers in the Like-Minded Bitches Drinking Wine Facebook group. I asked the group what stops them from buying when they’re shopping online. I got a few hundred responses but I’ve narrowed the list down to 10 main things. 10 very simple reasons why people aren’t buying from your online store. And, guess what: none of them has anything to do with the colour of your call-to-action buttons or the size of your header font.

Some of these reasons are so simple that you may have overlooked them. I did. This isn’t a comprehensive list of why people aren’t buying from your store, but it’s a good start. If you’re really keen to get your website optimised for conversions, you should get a professional in. And no, this isn’t me trying to up-sell you; conversion rate optimisation isn’t on our services menu.

January 25, 2019

This article could potentially save you a fair few thousand dollars, so it’s worth the 5 minute read. When I first launched The Sugarfree Box, I knew that I needed to collaborate with some influencers to help grow our audience. I had bootstrapped the entire business, launching with about two weeks’ lunch money set aside for marketing. I figured that a single post from an Instagram influencer who received between 500 and 1000 likes per post would result in a sea of sales. That I could spend the rest of my life in the Maldives, sipping coconuts and reading trashy novels on a hammock, whilst my business whirred along in the background.

November 9, 2018

We all have to start marketing our businesses somewhere, and the reality is that you’re going to be starting with no followers, a tiny email list and probably very little budget for paid traffic. Here is how to start marketing when you have no existing audience.

November 7, 2018

Hindsight is a beautiful thing. I don’t know how many of you know this, but I actually used to have a product-based business, which I closed down in early 2017. I’m actually really glad that business didn’t work out because I now have a business that I LOVE a million times more. And, I learnt a few hundred things that I don’t think I would have figured out otherwise. So, today I’m celebrating hindsight and sharing with you 5 things I would do differently if I were to start my first business over again.

September 12, 2018

Today’s guest is Monica Woodhams. Monica is an influencer consultant, the founder of Confessions Media co, and the host of the Influencer Girl Lifestyle Podcast. In today’s episode, we chat about all things PR strategy for small business owners, how to pitch yourself and how getting on podcast interviews can be a total game changer for your business.

July 20, 2018

Word of mouth marketing is the original form of marketing. Think back to the days before internet, TV, magazines or billboards – how did people find out which baker made the yummiest bread on the block? They asked their friends, of course. Here are my top tips to turn customers and clients into brand advocates.