Perfect Your Social Media Presence

Today, almost half of the world’s population has Internet
access. In 2015, social media users exceeded 2 billion. This being said, there
is an expansive audience out there ready to absorb the information you release
into cyberspace. Feeling pretty powerful now, aren’t you? Not so fast. You
first have to figure out how to make social media users see you and listen to
you.

As Synergy Team Members, you have a compelling message to
share. You want to share Synergy’s great opportunities every chance you get, so
taking to social media is arguably the most cost efficient way to take your
message to the masses. Whether you’re a Facebook, YouTube, Twitter, Reddit,
Pinterest, Tumblr, LinkedIn, Instagram or Google+ user, there are tricks you
should learn to get the best product possible out of your social media
activity.

Here are a few general tips to help you maximize your social
media accounts and drive your business.

Make a Schedule

While you don’t have to have every post scheduled to the
hour, it’s good to have a general idea of what times are best for posting. For
example, there probably isn’t a lot of traffic on social media on a Wednesday morning
at 4:30 a.m., therefore, it’s not a good time to post.

As a standard, let’s use Facebook to measure good and bad
social media practices because it’s the largest social media network by a
landslide. According to the Huffington Post, the best time of day to post on
Facebook is 1-3 p.m. with Thursday and Friday having the highest activity rate.
Studies show that these times vary from one social media site to the next, so
do your homework. It’s also best to avoid posting too often, which will cause your
audience to hide your posts in order to avoid an overload of unwanted
information on their feeds. Posting interesting content once per day will make
sure your audience expects your posts and looks forward to them.

Post Meaningful
Content

Generating intriguing content is crucial to an effective
social media strategy. Ask yourself: Is this informative? Is this engaging? Is
this relevant? You should answer “yes” to each of these questions. Your content
should always be Synergy compliant.
If you’re unsure about whether your social media content is compliant, please
refer to Synergy’s “What Can I Say?” document.

Continuously review old posts to evaluate which of your
posts are getting the most likes and comments. This will give you an idea of what
content is drawing the most attention to your business. Some social media
experts say to find the social media channel that is densely populated with
your ideal customer and focus on making it succeed, rather than inconsistently
dabbling in a myriad of channels.

Focus on Imagery

Have you ever noticed that people with an eye for good
photography, who have also learned to take beautiful images themselves, receive
a fair amount of traction in the social media world? Social media posts that
include images or videos get 53% more likes and 104% more comments than posts
without a visual centerpiece. Break up the monotony of your customer’s
newsfeeds with an eye-catching image that relates to what you’re posting.

Now, before you go image hunting, put yourself in a
photographer’s shoes. As you look at photos you’d like to post, consider how
high the image resolution is and if the image is well lit. Even slightly dark
or fuzzy photos will be passed over as if they didn’t exist. Interesting,
aesthetically pleasing photos will give your posts the color and depth they
need to be recognized.

Now, you have homework. There are thousands of studies and
useful tips from social media experts out there that you can use to your
advantage as you commit to become more business savvy on social media. Be sure
to follow Synergy Worldwide on Facebook and Instagram for ready-to-share content
and ideas.