Azan Supercentre

“

We are very satisfied with the sms campaign carried out for us by Trend during the last quarter of 2015. We estimate that it was a major contributor to the twenty percent increase in sales for this period compared to last years.
Our customers that took part were very satisfied as they were able to sign up for the loyalty cards on their mobile devices and were especially pleased with the free gifts received, it saved time as there was no need to fill out the hand written forms , which usually causes delays at the cashiers.
We recognised that this will be the perfect media to use to do specific promotions planned for 2016 especially targeting out loyalty card holders on a bi-monthly basis with specific promotions. we also added over 400 new customers to our database.

Azan Supercentre challenge was educating shoppers of their loyalty card and increasing brand awareness to the general public in Jamaica.

How the Product Helped

We proposed the Manage Portal platform for the campaign and used the Business Dimes package along with SMS messages used to drive users to opt-in to the Azan’s Supercentre portal. The Manage Portal is is an all-in-one mobile-first marketing, audience engagement and rewards platform which supports all of brands’ digital marketing needs in a mobile first, efficient, rewarding and scalable managed solution. It assist with promoting a product, building brand awareness, encourages customer engagement and loyalty, social sharing and much more.

Azan Supercentre Manage Portal had features of a Registration and lead generation page for loyalty card sign ups, scratch and win mechanics for rewarding users with Airtime Credit, social sharing, promotional videos of the campaign, general information about Azan Supercentre, its locations and contact details.

Result and Return on Investment

The campaign estimated a contribution of 20% increase in sales for the period compared to last year. Customers who participated were satisfied to sign up for loyalty cards on their mobile devices which was proven hassle free and time efficient. Shoppers were especially happy with the free gifts from Azan Supercentre and credit redemption from the Manage Portal. At the end of the campaign, Azan Supercentre generated over 400 new customers to their database.