Friday, December 31, 2010

General Electric also known as GE is involved with a lot of great electrical products. The General Electric marketing strategy for a new product includes but not limited to new home appliances, aviation, consumer electronics, gas, oil, software, water, and wind turbines.

This company currently uses the “Lateral or Conglomerate Strategy”. This means that GE markets their new products or services that offer no technological or commercial synergies with products already out, but might appeal to new types of customers. The conglomerate diversification part of this has a small association with the company’s existing business. So basically the lateral diversification GE enters a new market with or without synergy with the present business.

General Electric formed a marketing and sales council with Beth Comstock and Dave Nissen in charge. One of their achievements is vertical selling; this is the aligning their four industries which are crucial to GE: health care, energy, transportation and retail.

Thursday, December 30, 2010

The retail strategy in marketing concept has plenty of different choices to work with. The retail strategy can be based upon anything from demographics to super markets. All need to be taken into account when figuring out the best retail strategy for the company.

Department stores are larger stores with a gigantic assortment of goods hard or soft. These stores offer great customer service usually and a wide variety of categories at reasonable prices. There are also discount stores which offer a ton of items for a very cheap cost. In discount stores the brands or products tend to be the copy cat items or an out of date style/ technology. When studying a demographic store it is easily noticeable they are aiming towards a particular type or class of people. High end retailers use this concept when attempting to sell their merchandise. Mom and pop stores try to build up a loyal customer fan base by connecting with them personally.

Wednesday, December 29, 2010

This ice cream company known as Haagen Daz has come a long way since it first started in Brooklyn, New York in the year 1961. This company first started with only three flavors: vanilla, chocolate, and coffee. Later it would develop its own store on November 15th 1976. This franchise would eventually pop up all over the United States of America and the rest of the world. Haagen Daz prides themselves on the superior quality of their product so naturally this is what they market most.

The Haagen Daz marketing strategy uses the illusion of being a really old recipe that has been passed down through each generation. The fact is Haagen Daz ice cream only has five ingredients. The ingredients for their low fat coffee ice cream flavor are skim milk, cream, sugar, egg yolks, and coffee. Then the ingredients for their regular coffee ice cream are cream, skim milk, sugar, egg yolks, and coffee.

Tuesday, December 28, 2010

Apple has always been very creative and cutting edge when it comes to marketing to their audiences. So when they developed the iPhone their strategy did not change; it only got stronger. The iPhone marketing strategy first started out with only a few commercials. The 1st one was about how their iPhone was their new iPod and how it would change cell phones the same way the iPod has changed portable music players.

The iPhone marketing strategy is all about hyping up their consumers. Apple does this by releasing a few videos on their websites and vague press releases describing only a few things about the product at a time. It also seems that Apple is pleased about the fact of these “rumors” being spread about their products. Later they would start to individually market certain things about the iPhone. The main one being iPhone applications. These apps are advertised all over their TV ads as well as their website.

Monday, December 27, 2010

Operating a small business can be a difficult task for some individuals. In this economy most small businesses are struggling to survive out there with the big corporations. These corporations usually have the leg up when it comes to advertising on all mediums as well. This is why the best marketing tip for small business people would be to get known by as many people as humanly possible.

There are a lot of different ways to get your small business out there in the word of mouth and your business should be trying every one of them. Customer referrals is a good place to start, this could be accomplished by offering some sort of incentive to the consumer you already have to spread the word. Also internet marketing is a new trend businesses are using to get their company out there. This can be done with several low cost or high cost ways, depending on how much you want to advertise locally or even internationally.

Thursday, December 23, 2010

Infrastructures are often disputed about how to define them. They are widely accepted under two things: central counter party (CCP), and central securities depository (CSD). These form the underlying infrastructure the operation of the markets economically across the world.

A definition of international marketing infrastructure can be an institution for finance or some other soft infrastructure. There are very minimal exceptions to products that turn big in markets internationally quickly. So when trying to start an entry strategy to a particular market it is important to know different key things. Exporting is a low risk method, but because the organization does not make much marketing investments in the new land the potential for big profits is weaker. Licensing and franchising can also be a low risk strategy for the organization. Whoever the partner is the organization joins up with assumes all the risk that goes a long with the new product or service.

Wednesday, December 22, 2010

The direct mail or advertising mail is an effective way to market for whatever product or service the organization offers. It is still widely used everywhere across the globe and still effective according to the direct mail marketing industry trends forecast.

The direct mail is often referred to as junk mail by most and advertising mail by some, but the fact is most people will still glance through the ads to find the best deal or anything that relates to the potential consumer. In the year 1983 29% of all mail in the United States was advertising mail. Twenty years later in 2003 this study was recalculated to 43% of all the mail in the United States. The overall standard use of mail seems to be going down but advertising is still going strong. This should be something to keep in mind when planning for your organization’s next marketing campaign.

Tuesday, December 21, 2010

In the past companies went under a product oriented marketing campaign. This was a naive approach to take when creating and marketing a product. There was no research done to find out what the consumer wanted, needed, or any other crucial information when seeking profit. So the consumer oriented marketing definition finally became the standard practice businesses used.

When implementing a consumer oriented marketing strategy it is always important to abide by these fundamentals:

Which market does the business do best with? Are the consumers around a certain age, culture, or class? This is something that can be done easily through surveys, or locations at certain areas products or services are being sold. How lucrative are those markets? In general the biggest markets are the most lucrative. Also what are some of the habits of those markets? For example knowing when the consumer needs to buy or use the service it can be profitable to know that information ahead of time.

Monday, December 20, 2010

There are several fast food pizza delivery marketing ideas out there, but which one is most successful? Well, plenty of answers are out there and luckily pizza is not a hard sell to anyone.

For starters offering a better deal for the pizza is probably the best choice. Doing a buy one get one free, buy a pizza get a free 2 liter of soda, wings, breadsticks, or a desert is a smart choice. Do a little investigating across town and find out what the competitors are offering and then make your offer even sweeter. Another pizza marketing trick is promising a guarantee of delivery in certain amount of time. Although promising the pizza will arrive within an hour is nothing to advertise, it should be kept to 30 to 45 minutes at most.

A growing trend in food marketing is email campaigns. Start collecting emails from customers with the promise of sending coupons to them in exchange for their email. This way you’ll be able to send them news about new deals your business has in the future.

Friday, December 17, 2010

Buying and selling books has become increasingly difficult in this day and age. There are numerous new ways to get books online such as the Kindle, iPhone, or iPad. Luckily there is a company that is using this new technology for the people or businesses that want to sell or buy their books offline. The company Bayview labs recently developed a new iPhone app called Book Bazaar.

This iPhone app lets users search for the best price for a book whether it is on a major book store website, or at a store near the user. The Book Bazaar marketing element also lets the users sell books on the app in their marketplace. College students take advantage of this due to the overwhelming price of their text books and their lack of marketing skills. To buy this Book Bazaar app all you need to do is download it from the apple iTunes app store.

Thursday, December 16, 2010

CCI Marketing is a firm that specializes in marketing communication services, consulting, e-business in the agricultural business. Their parent company is called Clark Consulting International Inc. They’ve been in this business for more than 15 years and are still going strong.

The successful formula they have been using is simple. CCI Marketing creates high impact and appropriate marketing plans that produce considerable results. Also CCI Marketing research makes sure to compliment the client’s mission and dream. For the past 15 years they’ve been collecting name, location, email, and mailing addresses from tons of cooperating agricultural companies to use for direct marketing. This list is currently around four hundred and seventy five thousand of farm producers in the United States. CCI will allow the user to send to as little as four thousand names or to their entire database. It should be noted they only started collecting email addresses in 1995.

Wednesday, December 15, 2010

The Google AdWords channel marketing concept is one of the most widely used among the internet today. Also, Google AdWords is the company Google’s main source of revenue. In the year 2009 they made 23 billion dollars off of this service.

They offer pay per click (PPC) to market as well as site targeting advertisements for either text, banners, & other rich media ads. All the advertiser has to do to get quality traffic to their site is to pick the words that trigger the most amount of traffic associated with their business or product. Creating quality landing pages for these ads to link to will also affect the quality score the advertiser has. This effects the minimum bids purchased for paid for listings.

Advertisers have the option whether to market locally, nationally, or internationally. To narrow down targeted audiences is accomplished through IP (internet protocol) address exclusion. The text lines are most commonly short and any images used can be a number of different standard sizes.

Monday, December 13, 2010

Independent record labels are behind the eight ball from the beginning, but what they lack in funding they make up for in artistic direction. Independent music or “indie music” as it is often called is a label completely independent from any major commercial record label. This is a practice used by local artists and well known artists alike.

The marketing budget for independent record label topic can be much debated. Especially in this new age of the internet and illegal downloading it is hard to market without giving away the product for free. The fact is the internet has made independent music stronger than ever. This is because websites such as Pandora, last.fm, or even myspace.com have brought unknown artists to millions of people everywhere at the touch of a button. Indie bands tend to also rely heavily on word of mouth so all the budget is in touring and other things are usually put to the back burner like high priced music videos or production cost.

Friday, December 10, 2010

Avon is the company for women. At least that is what they like to say about their company. Avon Products is based in the United States and sells cosmetics, perfume, and other toys across the globe. Avon marketing ideas are very similar to one of their leading competitors Mary Kay. Both companies take advantage of the door to door sales people to market their brand. These people are appropriately called “Avon Ladies” except for the growing number of male door salesman.

The company Avon Products, Inc was actually started this way in 1886 when a 28 year old at the time David H. McConnell sold books door to door and gave perfume out to charm women to buy the books he was selling. Later he would switch over to selling perfumes exclusively. Over one hundred years has passed since then and the basic marketing concept is still working to this day.

Thursday, December 9, 2010

The AMD Research & Marketing LLC ultimate goal is to be able to correctly predict what the consumer wants or needs. The AMD marketing materials they use are the key ingredient in achieving their goal. Their key is market research, and this helps benefit the businesses they work with along with their customers. AMD Research & Marketing been in business over fourteen years and have no plan to slow down anytime soon.

They’ll provide daily updates with their consumer’s management team through electronic devices to make sure their consumer’s needs are fulfilled. AMD Research & Marketing can use the history and trends as well as predictions with the consumer’s competitors. Then this can be sent to their client’s using a pdf document to show these findings. These pdfs can then be used to help create effective marketing campaigns. These findings can even help the consumer create their business or product.

Wednesday, December 8, 2010

When operating an alpaca business there is certain marketing techniques that can be used. Now whatever alpaca marketing tools are used they should include search engine optimization. To accomplish this it is recommended to have a website structured for search engines such as google, bing, or yahoo.com. Next, the URL should be a short one that somehow fits the word “alpaca” in it. In the same website make sure each one of the pages has a simple URL to be as clean as possible. Blogs on the website will also add to your ranking on search engines. Especially if the blog posted is so informative or interesting the link gets passed around on twitter, forum posts, etc.

Press releases will also help establish the alpaca business being started. This can be done by submitting them to websites such as yahoo news, prweb.com, and webwire.com. The websites that offer this can range from free to costing hundreds of dollars per release.

Tuesday, December 7, 2010

Genesco Sports Enterprises, Inc is a privately owned company filed under sports promoters and recruiters. They build up effective and well-organized sports sponsorship strategies to develop their clients' trade. This company is located in the city of Dallas, TX. They were established in 1994 and decided to call Texas home. It was estimated that the company has somewhere around fifty employees and twenty employees on site. Genesco Sports Enterprises also has offices in New York, Los Angeles, and Chicago.

While they do not currently have a website, the co-founder/CEO John Tatum is well regarded as a man who can carry long presentations. They also like to let their clients and their results speak for themselves. Genesco has had done work for products and people such as Dale Earnhardt Jr., Pepsi, Motorola, and Frito-Lay. In the year 2007 Genesco Sports marketing has said they saved their clients seventeen million dollars in rights fees during negotiations and renewals.

Monday, December 6, 2010

What you should look for in a Marketing Consultant is professionalism and a track record of excellence. The Marketing Consultant should be able to advise good strategies selling whatever product or service you provide. Understanding the consumer’s behavior is crucial in being successful as a marketing consultant. They must be able to target the correct audience, and have good social skills. Creativity is also required since the marketing business is all about new ideas. If a marketing company is specialized in one field such as internet marketing, brochures, or email marketing then keep in mind what your target audience primarily uses. If you are with assisted living you might want to stay more with print versus internet marketing.

The average rate is one hundred dollars to one hundred & fifty dollars per hour for an experienced professional Marketing Consultant. Of course the price varies with the kind marketing you receive. For example an assisted living Marketing Consultant hourly rate might be a little lower.

Friday, December 3, 2010

If you run an underfinanced small business and you need a marketing plan microloans may be something you should look into.

Microlending started out as a part of foreign investment in deprived but emerging markets. The trend of this business practice has been slow to start in the United States of America. The main reason for this is too many consumers do have credit cards, as well as lending requirements are more lenient.

If consumers want the aid of Microloans they will require credit counseling to be approved and to deeply look over companies' balance sheets. The process of mircoloans is often easy and a filled out application a page or two long. There are certain guidelines but the main key is the business has to be able to deal with additional payments without immobilizing the business. You should Sample Microloan Microfinance Marketing Plan, because this is a great way to get your business’ feet off the ground.

Wednesday, December 1, 2010

AccuData Integrated Marketing is a mailing marketing firm that targets both consumers and businesses. They use effective marketing analytics and database technology.

Since they are not tied to any particular data resource AccuData will give you unbiased advice as well as many more data choices.

They have an innovative analytics tool called “Snap Shot” which identifies the consumer’s best customers and creates a list of prospects relating to them.

AccuData can show you leads on a map as well as around multiple locations. Also they let the consumer upload their own house files to suppress them so the consumer only buys new profitable leads.

The Reseller program they offer is exciting due to the “AccuCash Incentive Program”. With this program you can receive cash back with every data purchase from AccuData. If sales training is needed, they can help you with intriguing webinars and modules accumulated over twenty years of AccuData experience.