David A. Schweidel C01 GRW04 GRW06

David A. Schweidel is an associate professor of marketing at Emory University's Goizueta Business School and co-director of the Emory Marketing Analytics Center (EmoryMAC). His research focuses on customer relationship management and the use of social media as a marketing intelligence tool. In addition to publishing research in leading marketing journals, he is co-author of Social Media Intelligence, which provides organizations with guidance for incorporating social media insights into marketing strategy. He is also the author of Profiting from the Data Economy, which explores the benefits and consequences associated with consumer-generated data from the perspective of consumers, entrepreneurs and regulators.