National Coffee Drinking Trends 2013

NCA’s National Coffee Drinking Trends (NCDT) has been the industry’s gold standard for over 60 years, consistently tracking annual coffee consumption trends of U.S. consumers since 1950.

Whether you’re a marketer, roaster, manufacturer, trader, wholesaler or distributor, NCDT 2013 is the vital resource to help you better target your best customers, strategically market your brand and plan for future products.

As in past editions, NCDT 2013 provides a broad range of key data and analysis about American coffee drinkers – average daily consumption for the past day, week and year; how, where and when coffee is consumed, including both home and workplace consumption; how often coffee is consumed, during which times of day, and in what quantities; consumption by life-stage and age, and much, much more.

You’ll also find assessments of consumer attitudes about various coffee drinks, flavor additives, and the effect of the economy on U.S. coffee consumption.

Here is a few highlights from this year's study:

Coffee Consumption Jumps by 5%, 83% of Americans Say They Drink Coffee on a Past Year Basis

Hispanic-Americans consume Espresso-based Beverages at twice the rate of other groups on a Past Day Basis