What’s in a digital name? - Who's your hero

Facebook founder Mark Zuckerberg drew a leaf of Marvel superhero Tony Stark's book by naming the artificial intelligence (AI) assistant that he designed for his family as Jarvis. Here's a look at how other tech products and ideas got their names: Siri COMPANY: APPLE

The app gets its name, in part, from a Norwegian woman known to the co-creator of Siri, Dag Kittlaus.Apple introduced a male voice option a year after Siri's launch in October 2011.

Cortana COMPANY:

MICROSOFT Cortana, Microsoft's personal assistant, which debuted in April 2014, is named after the 26th-century female artificial intelligent character in the hugely popular Halo video-game franchise.

Deep Blue COMPANY:

IBM Deep Blue is a specialised computer to play chess. IBM's Deep Blue and Chess grandmaster Garry Kasparov had their first face-off in February 1996, in which Deep Blue became the first machine to win a game against the reigning champion. The chess machine was named after a naming contest conducted by IBM and called it “Deep Blue“, a play on IBM's nickname, “Big Blue“.

Jarvis CREATOR: MARK ZUCKERBURG

As a new year's resolution, Mark Zuckerburg embarked on a personal challenge to build a simple AI to control different things around his house. The home assistant, named after the science-fiction film Iron Man's assistant `Jarvis', is powered by the voice of Morgan Freeman and Arnold Schwarzenegger.

Alexa COMPANY: AMAZON

Amazon Echo is wireless speaker and voice-command device with a woman's voice name, Alexa. The creators were trying to replicate the all-knowing computer from the TV series Star Trek which was activated with a single command. `Alexa' was chosen as a homage for the Library of Alexander, which was one of the largest and most significant libraries in the ancient world.

Watson COMPANY: IBM

Named after IBM's first CEO Thomas J Watson, the cognitive system has taken part in the popular quiz show Jeopardy. Now, the software is so advanced it is being used in the treatment of lung cancer and other medical applications.

Donna COMPANY: INCREDIBLE LABS

Named after the fictional character Donna Moss who works as a White House assistant in the TV show West Wing, the parent company was acquired by Yahoo in 2013 and its services were shut down in February 2014.