Saturday, September 04, 2010

Hot Pink Charity Premiere of Love Cuts - PH

EastCoastLife joined forces with some of Singapore’s prominent women at the Charity Premiere of Love Cuts as we come together to raise public awareness of breast cancer.

Mrs Lim Hwee Hua, Minister, Prime Minister's Office and Second Minister for Finance and Second Minister for Transport was the Guest of Honour.

I made sure I stood out by wearing the Breast Cancer Foundation’s symbolic colour – pink. I’m not afraid to wear bold colours and that’s exactly what I went for when I opted for a fuchsia pink blouse.

Leading actress Zoe Tay and her young co-stars at the Pink Carpet event

Love Cuts, starring leading actress MediaCorp artiste Zoe Tay and popular Hong Kong actor Kenny Ho, explores the emotional journey of two women suffering from breast cancer – and its impact on their loved ones. It is a story of courage, hope and family bonds in the face of adversity.

After the movie, friendly Zoe stayed back for a photo with the cancer survivors

Supported by the HPB, the film aims to raise public awareness of breast cancer in Singapore and to motivate women to take control of their health. Breast cancer remains the most common cancer affecting women in Singapore with approximately 1,100 women diagnosed every year. Early detection and regular breast cancer screening mammography have been key in saving lives.