Swapnil Saundarya Label's ~ ' New Arrivals '

SSL
feels great proud to launch its exclusive ' Jewellery' collection
namely ' The Bohemian ' designed by Swapnil Shukla . We would like to
say a big thanks to everyone for their love , support and showing
interest and helping us to make Swapnil Saundarya Jewels , a big hit .

These products are available under our waitlist Policy .For Buying Guide and Help , please refer to our
website

We look forward to welcoming you to Swapnil Saundarya Label for an exquisite creation to be treasured forever !

About Swapnil Shukla

Swapnil
Shukla is an Indian Jewellery Designer, Couturier ,Columnist and Artist
. She specializes in trends Forecasting, Lifestyle, Fashion, Gemology ,
Art and Astrology. After graduating from South Delhi Polytechnic for
Women , New Delhi ( First with Distinction ) , she studied export
management and start working as freelance designer and undertook
jewellery design projects.

She also worked as Design Columnist
for many Nationalized Magazines and started the famous and highly
traffic grabber fashion & Lifestyle blog 'Swapnil Saundarya'
available in English as well as in Hindi . Swapnil has also authored
two books namely ‘Gehne – The Art of wearing Jewellery’ and Fashion
Pandit . She has launched her own Designer Jewellery brand namely
'Swapnil Jewels & Arts' and now with a desire to add new dimensions
to the design and Art industry , she started ' Swapnil Saundarya Label '
with a motive to make everybody's life beautiful and just like their
Dream World .

In the words of Swapnil , "All my designer
products are very close to my heart because all of them are intricate
yet striking, bold yet feminine. They truly represents the spirit of a
woman "

Swapnil
says, " Jewellery is an expression of form, shape, function creatively
with techniques old & new. With revere for the traditional
techniques of jewellery making, my endeavour is to showcase a collection
that is conformist to the technique & non-conformist in the way it
is rendered.

Parallel to it is the collection that follows the
modern techniques of jewellery making with coloured gemstones,
pearls...left best to the imagination!!!

Swapnil has worn several
hats , Jewellery Designer, Fashion Consultant, Craft Expert, Writer and
Painter. More recently she diversified into Handicraft Products as an
experiment in her journey in design .

Every experiment in her
life she avers has been … “a step in my journey of growth and self
discovery, a kaleidoscopic part of life that enriches the fabric of my
work and existence.”

The question confronting every retailer is what encourages a customer to shop in one store rather than another ? The answer is : a coordinated effort that includes marketing, merchandising, store design, and visual merchandising.

Visual merchandising today has become an indispensable and integral component of the fashion business. it is a tool or language that retailers use to communicate with the target customers .

Visual merchandising makes the customers stop, look , even examine the new merchandise available in your store . it is the art of presentation, which puts the merchandise in focus. it educates the customers, create desire and finally augments the selling process.

In jewellery and fashion business, VM plays a very important role. so if you are running a jewellery business, boutique , design house, or a store, it is mandatory for you to learn the basics of VM to enhance the sale of your merchandise.

About Me

Born in Brahmin family of Uttar Pradesh on June 02nd , As a child Swapnil has a creative mind having a lot of interest in art & craft . She was fond of fashion & beautiful accessories since her childhood .
She completed her course in Jewellery Design & Manufacturing at the renowned South Delhi Polytechnic for Women in New Delhi as it was her preconceived notion to make a career in the glittering industry of Gems & Jewellery. Swapnil graduated top of her class in first with distinction . She also has specialization in areas like Gemology, Astrology & Export Management .
Apart from designing jewels for private clients ,she has held many Jewellery Exhibitions .
Swapnil’s Articles, Columns & work has been published in nationalized magazines & get praised by readers
Swapnil has also authored a book ‘Gehne – The Art of wearing Jewellery’ .
स्वप्निल के शब्दों में, " मशालें तो बुझ जाती हैं , हवाओं के एक झोंके से ही, हम जलाते हैं वो दिये रोशनी के , जो जलते रहें तूफानों
में भी.