In its initial years, Digital Alchemy (DA) had started off as an analytics company with a number of actuaries delivering solutions to specific business problems. Over time, the need to host client data increased, which led Digital Alchemy to expand its business into customer data hosting; for data-driven marketing purposes. With access to all customer data, offering campaign design and delivery services was inevitable and a logical pivot. This marked the company’s entry into the Marketing Automation space. The growth of Digital Alchemy did not stop there. They saw an opportunity to offer additional services, specifically in Marketing Strategy, which would ensure that they were capable of offering a complete…