Reinforced Resource

Project Description

Client: BRE (Building Research Establishment)

Why spend time finding and managing freelancers? Or recruiting and managing an in-house creative team that needs to be constantly nurtured? These were the questions facing BRE as they were looking to develop the most efficient way to manage creative resourcing.

Having trialled CMDi’s Creative Outsourcer for a year, the BRE marketing team decided to outsource their creative and design requirements to CMDi, giving them structured access to a pool of seasoned sector-focused creative professionals – on demand.

The service is managed through face to face briefings and the latest in Google Docs dashboard technology, ensuring BRE have full control and total transparency. It’s the most efficient and effective way to deliver outstanding creativity.

Having fully outsourced their creative design to CMDi for the past two years, BRE has seen measurable improvements to their communication effectiveness and brand consistency.

CMDi provides the BRE Group with an efficient, effective, and affordable way of outsourcing our creative and design requirements across a range of channels from exhibitions and print, to digital and social. We’ve seen immediate benefits of improved brand consistency, with first class support from CMDi’s experienced team of creatives and project managers.