Hotstar, Akamai renew partnership

Hotstar, India’s largest premium video streaming platform and Akamai Technologies, a global player in CDN services, have announced the renewal of their partnership to support Hotstar in delivering live sports content and the expected surge in viewership with the help of Akamai’s Intelligent Platform.

Star, a customer of Akamai since 2006, and Hotstar, an Akamai customer since its launch in February 2015, delivered more than 23 million hours of live sporting video over the course of the T20 World Cup, with the help of Akamai’s Media Delivery Solutions. The two companies are currently working to deliver the 2016 season of the Indian Premier League, which has also seen a surge in viewership over the last 2 years.

“The Internet has become an important source for accessing global sporting events, and Akamai has consistently helped deliver events of scale around the world. Hotstar is a valued partner for Akamai and one that is consistently setting new benchmarks in video streaming and live sports consumption in particular. We are extremely proud of this successful partnership,” said Parimal Pandya, Vice President, Media, APJ, Akamai Technologies.