Why Your Content Marketing Fails to Deliver

Does Your Content Marketing Strategy Fail to Deliver?

People make quick decisions about the value of websites. In fact, Chartbeat reports that 55 percent of visitors spend less than 15 seconds on sites which indicated that half of all content marketing fails to deliver. If your content doesn’t immediately attract their attention, they’ll move on to the next site. Fortunately, you can persuade visitors to stay by following these guidelines to make your content marketing strategy more effective.

Make Your Content Unique

If you’ve seen the same type of post on countless other websites, it doesn’t belong on your site. An effective content marketing strategy includes content that…

Offers a new point of view: Select topics that offer a new spin on topics. If you’re trying to get leads for your financial planning business, content on saving money may not be original enough. Posts that offer unusual tactics for saving or financial planning advice geared specifically to women may convince visitors that your site offers valuable information.

Makes it personal: Have you ever had a conversation with someone who made an interesting subject incredibly boring? In an attempt to establish their authority, website authors often make the same mistake. A recitation of dry, dull facts won’t persuade readers to finish the post or explore the rest of your site. Posts that reflect your personality and feature a little humor make visitors look forward to reading your content.

Avoid Keyword Stuffing

Peppering too many keywords might seem like an effective content marketing strategy, but it won’t increase your search engine ranking and may even hurt it.

Today’s search engine crawlers are much more sophisticated than earlier versions. Just like humans, they’re capable of reading and categorizing subject matter based on its content, not just keywords. Although you’ll certainly want to incorporate a few keywords, adding too many makes your content sound stilted and may drive away visitors.

Don’t Forget the Basics

Any good content marketing strategy needs to be mindful of the basics of good content production. For example,Spelling and grammar matter whether you’re printing a brochure or posting content online. Don’t simply rely on spelling and grammar programs when preparing your copy. Ask a friend or family member to check your content for typos, missing words and grammatical errors before you post, or read your post aloud to yourself.

Keep length in mind when you write. Make your point in the first few sentences and avoid lengthy, rambling posts or content that contains paragraphs of unnecessary information. In most cases, you should be able to cover the subject in 300 to 1,000 words, depending on the complexity.

Be sure to include a call-to-action (CTA) at the end of posts. A CTA is designed to encourage visitors to do something after reading your content, whether that’s signing up for a newsletter, following you on social media or contacting you about your services.

Conclusion:

Interesting, relevant content is the key to a content marketing strategy that helps you turn leads in prospects. If your site isn’t bringing in clients, then your content marketing fails to deliver. Making a few simple tweaks to your content offers a simple solution.

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About The Author

I'm the Real Michael J Fox. I didn't change my name for the actors guild from Andrew to J. with a period only. Michael has directly sold over $450 Million in products online. His websites have dozens of Page 1 Google rankings for some of the largest brands in America. Many of them out rank the biggest retailers online. Michael sold one of his multi million dollar businesses to a multi billion dollar retailer and wholesale distributor. Another one of Michael's claims to fame, and proof of success, is that he is one of the 1% of American Express card holders to have obtained an American Express Centurion Card or Black Card. That goes to show you the pure volume of Advertising dollars being spent on Google, Facebook, and other platforms.