Heineken Illuminates the Night with Innovative Black Light Bottle

September 9, 2010

NEW YORK – Heineken, the number one selling import beer in the U.S., announces the launch of the STR Bottle, an upscale aluminum bottle that when viewed under the black light of a club illuminates to reveal a previously hidden pattern of stars and trails. In addition to its interactive black light properties, the 16-ounce STR Bottle displays a progressive European design, indicative of the upscale style and attitude of Heineken’s consumer. The new bottle design is another innovative first from Heineken USA, the nation's premier beer importer.

"We’re constantly looking for ways to innovate, delight and add value to the Heineken experience for our consumers,” said Filip Wouters, vice president of marketing for Heineken USA. "The STR Bottle’s fusion of sophistication and design delivers an innovative, stylish appearance that is extremely relevant to consumers in today’s high-end nightclubs and will help drive incremental sales of Heineken on-premise beginning this September.”

The STR Bottle is officially launching tonight with bi-coastal special events at “Heineken Inspire” in Los Angeles and the Heineken “US Open Player Party” in New York City. Consumers can also experience the limited edition STR Bottle first-hand at upscale, high-end establishments in select markets nationwide.