For decades, a person’s relationship with their own health has been mostly a top-down affair – with physicians, institutions, hospitals and payers firmly in charge of decision-making. Today, however, a seismic shift is well underway, as individual consumers are increasingly taking control. Kantar’s latest report shares our thinking on the impact and opportunities for health tech.

This unique and comprehensive record of global health provides incomparable patient insights on the most pressing health challenges of today for the United States, the EU5, Japan, and key emerging markets.

It’s not enough for pharma to rely on a brand’s past performance – it’s time to start predicting the future and engaging with what’s coming around the next corner, and the one after that, and the one after that.

Today's healthcare growth markets offer unique challenges and opportunities for pharmaceutical companies looking to grow and launch new business initiatives. Within these markets there are pronounced differences that necessitate the need for comprehensive, market-specific knowledge.

Our newest Edge of Insight report analyses how touchpoint optimization enables multichannel marketing to build upon the basics of traditional marketing – delivering the right message to the right customer through the right channel at the right time.

A valuable way to fully comprehend the complexity of human behavior is by taking a multi-faceted research approach that seeks out what people say, do and feel in order to arrive at new and unique insights and understanding. Combining principles and practices from behavioral economics, social psychology, and linguistics, Kantar Health uncovered meaningful insights into the patient experience for IBS.

Marketing Insights : Current Perspectives on Healthcare Market Research

Marketing Insights: Current Perspectives on Healthcare Market Research brings together a series of Kantar Health white papers, articles, case studies and discussions to stimulate debate and fresh thinking about the future of healthcare market research.

Edge of Insight: Health Activators: Key Influencers Who Drive Healthcare Decisions takes a closer look at who is making healthcare decisions, what they need to effectively make these decisions, and how decision making affects their lives.