The Role of Size for Logo Design: Small or Big Logo?

Designing a logo can be quite a daunting task. For one, you need to make it such a way that it can be easily recognizable as part of your marketing campaign. Logo size plays an important consideration as it determines how much visual information you can cram into logo to attract people to your brand. Choosing the right size for your logo is thus the first thing you have to consider when designing for your company or business brand. Here are some considerations that you need to know about how the size of your logo could affect your strategic approach in logo designing.

Is Bigger Better?

Bigger is better has always been a popular mantra in design, and this is no different when it comes to creating your logos. Of course, there is underlying wisdom behind this reasoning. The bigger your logo design, the more easily recognizable it can be. And with that, it can be easily spotted from afar, which is certainly a plus. A bigger logo design means you can put in more visual information, helping people to recognize your brand more easily and clearly.

It is a common notion that bigger logos are needed in order to make it more noticeable. This is not a general rule however, because one has to consider the format size where the logo will be placed is an important consideration. Bigger sized logos are most ideal when they are to be placed on bigger formats like banners, letterheads, posters, billboards, and electronic format for television display.
There are indeed some downsides when using a larger logo. For one, it is not always a guarantee that the larger your logo is the more recognizable your brand would be. The thing is while people might spot your logo from a distance that does not always mean they can understand immediately what you want to convey with your logo. A big logo might also send the wrong idea to people about the reputation of your company.

Another problem with a big logo design is that it serves as a temptation to put too much visual detail. This goes even more for those designers who eagerly want to attract customer attention. However, putting in too much visual detail would also end up making it difficult for people to discern what you are supposed to be saying through your logo. A big logo design can also leave out other important design elements, such as text, which can help better convey information about your company.

A larger logo size can also cause problems with translating it to different mediums, especially if it is to be shrunk to fit the given medium. Many details can be lost if you shrink the logo size. Also, if you are planning the logo design online, it might affect the loading times of your pages too.

Is Smaller Better?

While this might seem like quite a hasty generalization, there are indeed a lot of advantages that can be gained from using a smaller logo size for you will have a smaller area to focus your viewers’ attention. This means that you won’t have people looking at your logo for long just to find the central image that would tell them what your logo is all about. The amount of negative space on the logo also means that people can focus more on the central logo, making recall much easier.

A small logo design also gives you much room to add other important logo elements. Text is quite useful in delivering your message, so having a little more space to put them in is certainly going to be handy. However, even here, you don’t want to go overboard with the amount of text you want to put in. Again, you are trying to draw attention more to the logo. Lastly, a smaller logo means you have a simpler and less cluttered design. This will help a lot of people to recognize your logo much easier. Transferring the design to other media is also much less worrisome since there is little chance of losing details.

Deciding for your logo size

When deciding on whether to go for a larger or smaller logo, you need to consider several things. For one, you have to consider the medium where you would display your logo. You also need to think about the message you want to convey through the logo size and the purpose of promoting your brand through your logo design. It is always best to weigh the pros and cons before finally deciding the most appropriate logo size for your business. There is in fact no hard and fast rule when it comes to the size in logo designing. As a logo designer, the main objective in the selection of your logo size should be in choosing the most appropriate size that will clearly convey your brand message to your viewers.

About the Author: The guest post is written by Stacy, guest blogger and web designer. She loves writing articles and news about web design, marketing, inspiration, freebies and technology news. She runs her own sites too: A1QA QA company.

Comments

If you create a logo that is bigger is size and devoid of any meaning, it will create more distraction to the target customers when they are broadcasted on various mediums. You wouldn’t want your customers to remember your corporate identity as the brand that was irritating, unsettling and horrific to watch.