Tianguis are a force in all of Mexico, but nowhere are they more important than in rural areas like Cueramaro, the strength they have in Mexico City not withstanding. They are in a sense the first popup markets, complete with restaurants, snacks, entertainment, and items for sale from all over the world. In Cueramaro, we have a tianguis every Sunday that breaks down in the afternoon, clearing the street behind the mercado and then setting up again and reopening every Monday. Without seeing it in action, it is hard to imagine the amount of work and time the vendors put out to bring their goods to market. But for a town at least an hour from modern shopping areas, this continues to be important as a way for people to access the fashion and foods of daily life.