Objective

WJB approached us for a website update and ppc marketing. Our brief was to create a website that distinctly showed the key sectors within the company, the website needed to be more UX driven in order to create conversion within 3 clicks to the enquiry page.

Initial website icon set concepts for the WJB Training website.

Strategy

We started off with the construction of a sitemap with the client that clearly outlined the courses and the order of search throughout the website.

We also analysed their current customer enquiries and we analysed competitor websites alongside key UX focussed websites, to understand how we can keep people on the page and converting as quickly as possible into an enquiry.

We wanted to give a ‘personal’ aspect to the brand itself, with connotations of training & paperwork, therefore we created a bespoke icon set that was drawn to differentiate the areas upon the site, these anchor the customer to a sense of familiarity when returning to the website itself.

We finished our complete designs and user journey of the site for mobile devices.

The finished product.

Testimonial WJB Training

Stauo have been instrumental in our online presence and marketing plans. They offer a true insight to the often daunting online world of online marketing and websites.Statuo know what works and they aren’t afraid to undertake the unknown. They are very responsive which is important, our industry is in a constant state of flux and Statuo are always up for the challenge Rick and Katey offer a wonderful personal touch but their team are just as endearing.Since engaging with Statuo