“We are always looking for innovative ways to create leading logic
solutions that meet the rapidly evolving requirements of the mobile
industry and give consumers new and more exciting mobile experiences,”
said Dr. Kyushik Hong, Vice President of System LSI marketing at Samsung
Electronics. “With our new RWB ISOCELL image sensor for richer images
and NFC IC with outstanding RF performance, we are excited to offer
mobile users more convenient imaging and connectivity applications.”

The newly devised RWB color pattern further enhances light sensitivity
and color fidelity, allowing an improvement of over 3 dB (decibels) in
SNR (Signal to Noise Ratio) in low light settings. In addition, unlike
other types of color pattern configurations, the high similarity between
the RWB and RGB patterns eliminates the need for an RGB convertor in a
RWB filter, which prevents unnecessary color deviation.

Combining Samsung’s leading-edge ISOCELL and RWB technology, the new
front-facing 8 MP image sensor provides essential improvements in light
sensitivity and color fidelity. Samples of the 8 MP RWB ISOCELL image
sensor are available for customers and mass production of the product is
scheduled for the second quarter of this year.

Samsung’s fourth-generation NFC solution (S3FWRN5P) features
significantly improved RF performance, showing an increase of about 100
percent over its predecessor in card mode and 20 percent in reader mode,
respectively.

Due to the major enhancement in RF performance, the NFC IC operates with
one of the smallest antennas currently available in the market, which
comes in a film-type form factor and can be attached to a smartphone
battery without an extra booster IC. This creates great design benefits
for mobile manufacturers, allowing them to meet the consumer demand for
ever lighter and slimmer mobile devices.

The NFC IC also fulfills strict mobile POS (Point of Sales) requirements
and is prepared to support next-generation smartphones. By utilizing
Samsung’s industry-leading 45-nanometer embedded flash process
technology, the new NFC IC also helps customers save time and resources
for additional development and certification.

Samsung’s fourth-generation NFC IC is in mass production and reference
designs are available for quick and easy development.

Samsung Electronics Co., Ltd. inspires the world and shapes the future
with transformative ideas and technologies, redefining the worlds of
TVs, smartphones, wearable devices, tablets, cameras, digital
appliances, printers, medical equipment, network systems, and
semiconductor and LED solutions. We are also leading in the Internet of
Things space through, among others, our Smart Home and Digital Health
initiatives. We employ 307,000 people across 84 countries with annual
sales of US $196 billion. To discover more, please visit our official
website at www.samsung.com
and our official blog at global.samsungtomorrow.com.