On July 1, 2017, Wesley Spectrum and Family Services of Western PA merged to form Wesley Family Services. We launched the website.

Top Hat Launches Website for One of the Region’s Largest Behavioral Health Organizations

What happens when two of the region’s largest behavioral health organizations merge? Well, they need a new website of course!

We’re honored to have been on the journey with Wesley Family Services to launch one our most innovative works to date.

Our challenge was to synthesize the rich information structures of both organizations to create a cohesive digital messaging platform. We accomplished that by handcrafting a persona-driven, self-servicing navigation engine.

More About the Merger

Wesley Spectrum is known for its education, autism, behavioral health and family support services to children and adolescents. And Family Services is known for supporting to adults who have intellectual and developmental disabilities.

The two had an opportunity: to join together to serve the full life-span of behavioral health needs.

And that’s exactly what happened. Now, Wesley Family Services services over 30,000 people in the Pennsylvania region.

“By uniting our two organizations we will have the opportunity to empower even more children, adults, and families by providing transformational care.” —Doug Muetzel, CEO, and Stephen Christian-Michaels, Chief Strategy Officer.

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About Ben Butler, APR

Ben Butler, APR, is the client services director for Top Hat, an award-winning marketing communications firm in Pittsburgh. He’s been named a Top Under 40 Communicator, one of Spin Sucks 10 PR Professionals to Follow in 2017 and is Accredited in Public Relations (APR)—a distinction held by less than 20-percent of all practitioners.