1. Check the anchor texts

Google doesn’t like hundreds of backlinks with exactly the same anchor text (the text that is used to link to your site). Diversified backlinks that contain keywords that are related to your business work best.

To get an overview of the anchor texts that are used to link to your website, just use the “Find websites that link to your site” command in IBP’s link manager.

2. Check domain diversity

A natural backlink profile includes backlinks from different website types. The link manager in IBP offers a lot of information about the sites that link to your site:

the IP addresses

the Google PageRank

the Alexa TrafficRank

the number of outbound links on the page

the total number of links on the page

and much more information

These signals help you to make informed decisions about your backlinks. Depending on the structure of your backlinks, you could:

remove some backlinks

diversify the anchor text of your backlinks

diversify your backlink sources

get new backlinks

Get new backlinks with IBP

In addition to the backlink data above, IBP’s link manager provides you with other helpful information and you can get new backlinks with IBP.

IBP also helps you to optimize the content of your web pages to make sure that your web pages will be listed for the right keywords on Google’s first result page.