This blog is dedicated to the discussion and findings of product placement in movies, films and TV shows.

Thursday, March 14, 2013

History of Product Placement in James Bond Series

By: Tim Calaiezzi

As mentioned in previous blog about James Bond Skyfall,
product placement is quite prominent in it. However what many may not realize
there has been product placement throughout the James Bond series. The following
is a history of noticeable product placements in the James Bond Series

The first James Bond film to have noticeable product
placement was Dr. No in 1962. Sean
Connery can be seen drinking Red Stripe lager,
Pan Am was another company which had product placement in Dr. No as their
planes were used as the main airline.

American Motors paid 5 million to have their AMC Hornet
appear in “The man with the Golden Gun” driven by James Bond over a bridge.

The BMW 750IL was driven by James Bond in Tomorrow Never
Dies. Additionally Omega watch was first seen in Tomorrow Never Dies, and has
continued to be part of product placement brands in recent Bond movies.

James Bond Gun, the PPFK Walther can be seen in all James
Bond films it is one of the most prominent product placement in the Bond
series.

Aston martin is the most prominent product placement and
most well-known product placement brand. It can be seen in numerous James Bond
films.