(And some other stuff we like.)

Oil Tribes

For millions of years, people have been a part of tribes. Yet the potential to create meaningful connections amongst a group of people often goes unrealised.

Drawing inspiration from Seth Godin's Tribes: We need you to lead us, our Commercial Director, Fergus Stoddart, explains how tribal marketing can assist brands. By reflecting on our successes with Nulon in 2017, he discusses how loyal tribalism can turn mere followers into driven believers.