Tom Brady is back in time for football season to tell you all about his love for UGG for Men. Well, he doesn’t actually talk about his shoes, but he does talk a lot about taking a time out and not holding on to them too long.

Does this new black and white spot boost UGG’s image? Does the approach here – intentionally avoiding talking about the product directly – work or does it miss the mark? The whole ad feels a bit too forced. There’s trying to make an emotional, sentimental advertisement and then there’s drowning the viewer with a forced analogy that doesn’t even relate to the product at hand.