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(M2 PressWIRE Via Acquire Media NewsEdge) Today, Microsoft Devices Group announced the Lumia 530, the most affordable Lumia to date, delivering an uncompromised smartphone experience with the latest Microsoft and Lumia innovations. The first Lumia to be introduced at a sub-100 Euros price point, Lumia 530 will expand the reach of Windows Phone allowing more people to enjoy innovations and Microsoft services found in high-end Lumia smartphones, including:
The latest version of Windows Phone 8.1 including one-swipe notifications from Action Center and the fast Word Flow keyboard
A powerful quad-core Qualcomm Snapdragon processor to deliver a superfast user experience on the 4-inch LCD display Seamless integration with Microsoft services such as Skype and Microsoft Office
Personalisation with changeable shells in bright orange and bright green in addition to the dark grey and white options
The Lumia 530 will be available in two variants - SIM 3G and Dual SIM 3G - for an estimated retail price of 85 Euros before taxes and subsidies. Global rollout begins in August 2014.

Microsoft also launches today the Bang by Coloud rechargeable speaker. With a great portable design, it allows for multiple speakers to be joined together to create a loud chain of sound - perfect for enjoying music with friends.

More information can be found in the Conversations post here and images are available to download here. Should you have any queries do not hesitate to contact us at microsoftdevices@axicom.com / 0845 603 8498
Nadine Tulloch-Osborne
Axicom
t: +44 (0)20 8392 4078
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f: +44 (0)20 8392 4055
Nadine.Tulloch-Osborne@axicom.com
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