Why Social Media is important for jewellery companies

Connect with your clients where they are

September 11, 2014Yulia Terekh

Social media is all about relationships.

It’s about communicating between people, a share of knowledge, connecting with those that we like and admire. That is why people absolutely love social media websites such as Facebook, Twitter, Instagram, and Google plus – because it allows them to see updates and information about things that they really care about. And that is where you come in.

If there is one industry that could really use the marketing value of social media to their advantage, it is the jewellery industry. So much of social media is about community engagement and desiring what you do not already have – and your target audience of women are the majority users in this case. They are already networking and creating loyalty to other companies because they see something that they want: and what can we want more than a diamond?

Social Media brings potential clients to your website.

Taking hold of this potential for new customers is all about being able to build trust and credibility. If you can gain the loyalty of some on social media, their friends and your target market will soon follow. That is why your website is so important. Concentrate on your web development, ensuring that your branding and web design brings a high level of traffic and activity through an organic search. Great content together with a strong brand will give you an excellent SEO ranking, and your matched clients will soon be pouring over your collections, trying to decide which to buy first.

If all of this sounds strange to you, don’t worry: you are not alone. Most jewellery companies have no idea where to start when it comes to social media, and that is where Fancy Colors, based in Vancouver, comes in. They are experts at website development and design, and can take yours to the next level.