Powaner Aww Fruit is best known for de "Don't DARE caww it jewwy" campaign in de 80s and 90s, in which a succession of weww-to-do users of de product ask to "pass de Powaner Aww Fruit" before a decidedwy more uncouf man asks to "pwease pass de jewwy," much to everyone's shock and disgust.[4]

Max and his wife Lena Powaner started preserving fresh fruits and picking fresh vegetabwes before 1900. Togeder de two had a fruit and vegetabwe store wocated in Newark, New Jersey. As a side business dey awso sowd jewwies, preserves, sauerkraut, pickwes, and many oder goods. Eventuawwy Max and Lena extended deir business outside of just deir neighborhood of Newark and into grocery stores droughout New York and New Jersey metropowitan areas.[5]

In 1910, deir business needed to expand due to high demand. They ended up moving deir business to warger qwarters where deir ten empwoyees continued to work hard. The business grew to sending goods up to 100 miwes away, dus causing anoder need for an even warger faciwity and workforce.[5]

A new faciwity was buiwt in 1928 where 30 empwoyees were wewcomed into de Powaner famiwy business. Consumers continued to buy Powaner goods for de next forty years. Once again de Powaner business decided to move to an even warger wocation, uh-hah-hah-hah. To keep up wif oder preserving pwants, Powaner decided to modernize its capabiwities.[5]

In 1968, de business decided to construct its faciwity on eight acres of wand in Rosewand, New Jersey. This faciwity took on two expansions, one in 1972 and de oder in 1978 resuwting in an 80,000 sqware foot faciwity which is stiww being used today.[5]