S13/EP04

Title: NB 575 M80

Client: Concepts x New Balance

Behind The Scenes: Deon Point wanted a shoe that reminded him of his uncle from back in the day on July 4th family cookouts. From his description, it reminded me of the Bruce Springsteen album I grew up with in Indiana during the 80s. Here is the final version Rhett Richardson and I came up with utilizing the bandana motif. We did several variations with denim as well. Graphic assets that were created from the packaging and sneaker were applied to their NYC Pop-up.