You’d think that Whole Foods, the trendy, socially conscious branded, overpriced, asparagus in water selling grocery store chain would be the last place in America to have a “gay cake” controversy. Yet, when Jordan Brown, a Christian pastor in Austin, Texas ordered a cake from his local Whole Foods bakery with the phrase “Love Wins” written in icing, he says he received it with an emotionally distressing homophobic slur added.

That is a weird way to spell “friend.”

In a YouTube video, Brown documents his ordeal and outrage stating several times that the box is sealed. He says that after receiving the cake and checking out he did not notice the additional word on the cake until after he got to his car. Brown later called and sought to get an apology from the store. When he did not get one, he contacted a lawyer and is now suing Whole Foods for emotional distress. The lawsuit states that the manager of the store told him:

“Whole Foods had come to the conclusion that the store had not done anything wrong, and that their bakery associate had done nothing wrong. Pastor Jordan asked [the manager] directly, ‘If the bakery associate did not do this, then who wrote this on my cake?” [The manager] responded to the effect of, ‘I don’t know, and we can’t help you,’ and hung up the phone.”

You can hear his side of things here:

Damn, did this really happen at a Whole Foods? If you have never been, Whole Foods is the type of place hipsters buying kale and “Fair Trade Coffee” get their Kombucha juice before signing a petition in the parking lot to eliminate the use of plastic grocery bags. So the idea that they would employ such an openly brazen homophobe in the bakery is highly questionable. Whole Foods released a statement saying that when Brown received the cake it only had the words “Love Wins” written on it, and the employee who worked on his cake was in fact “a member of the LGBT community.”

Asparagus water? For $5.99? Now that is a hate crime.

Another red flag for some amateur sleuths investigating this hate crime is the fact that the cake box is clear. In his video Brown even says “You can see it nice and clear.” – So how did he miss the offending word right in the middle of the cake? Whole Foods even released surveillance footage of Brown checking out, completely unfazed:

The company is now countersuing Jordan Brown for $100,000 in a defamation lawsuit. Their lawsuit points out another bit of damning evidence:

“Mr. Brown admits that he was in sole possession and control of the cake until he posted his video, which showed the UPC label on the bottom and side of the box,” the statement added. “After reviewing our security footage of Mr. Brown, it’s clear that the UPC label was in fact on top of the cake box, not on the side of the package. This is evident as the cashier scans the UPC code on top of the box.”

So other than filing a frivolous lawsuit what was his motive for framing Whole Foods? This could be the “Making A Murderer” of cake controversies. Given the evidence, what do you think? Take the Break Poll!