Transactional Communications Across Generations

Overview:

Earlier this year, Keypoint Intelligence – InfoTrends (InfoTrends) released its Annual State of Transactional Communications: Consumer Survey. The research provided an in-depth look into consumers’ expectations and preferences when it comes to transactional business-to-consumer (B2C) communications. This document provides an overview of that research with a focus on key data points from specific age groups to highlight the role that age can play in consumers’ preferences for various communications.