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THE heartache of knowing you have a good chance of becoming pregnant with in vitro fertilisation (IVF), but you cannot afford the costs is all too real for some Sunshine Coast couples.

It is a scenario Affordable IVF (AIVF) is hoping potential parents will no longer have to face.

The Nambour-based company offers IVF and intra cytoplasmic sperm injection (ICSI) procedures at around one third of the out-of-pocket cost of other businesses.

Despite Medicare funding and private health insurance, all assisted reproductive technology services such IVF and ICSI still have gap expenses.

While costs vary according to each couple's circumstances, AIVF director Denise Donati said their clients could be $600 out of pocket compared to about $4000.

"We believe that everyone should have the opportunity to have a family without the added pressures of finances determining whether you can consider fertility treatment or not," she said.

"Being the first IVF clinic on the Sunshine Coast to offer this service is really exciting. There is nothing stopping other clinics doing the same."

Ms Donati said the phones had been ringing off the hook since the business officially opened on Monday.

Operating under its parent company Fertility Solutions, which has been making families a reality since 2007, AIVF is a low-cost alternative for those struggling to afford fertility treatments for first or subsequent children.

"The best way to explain it is that full-service IVF offered by Fertility Solutions is like Qantas whereas Affordable IVF is like Jetstar," Ms Donati said.

"There are some trade-offs, but the quality of service is not compromised in any way.

"Appointment times may be less flexible and initially only 15-20 reduced cost cycles will be available each month, so a waiting list will be created."

Experienced doctors and nurses from Fertility Solutions will work on a roster at AIVF until the business

begins to expand so clients will not be guaranteed to have the same team at every visit. Ms Donati said there was potential for other treatments in the future.