But US competitor Bounce Exchange alleges that Yieldify copied
some of its code.

Yieldify says that "the case has absolutely no
merit whatsoever, and that our company has done nothing unlawful
or in any way improper."

In the suit seen by Business Insider, Bounce Exchange alleges
that Yieldify employees arranged for Bounce to demonstrate its
software for them "under false
pretences," after which "Yieldify copied Bounce
Exchange’s business model, aspects of its marketing material, and
the Bounce Exchange Software, and proceeded to run its business
in direct competition with Bounce Exchange."

The New York court filings show multiple examples of what Bounce
Exchange alleges is stolen code. In one instance, the document
alleges that Yieldify simply switched out names — swapping
"Bounce" with "Yieldify."

Here's an example:

UNITED
STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK

Here's another example. Bounce alleges that Yieldify copied
an "inactivity" feature that shows a user a promotion after a
period of inactivity, implementing a similar feature with similar
code.

UNITED
STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK

Yieldify "copied hundreds of lines of code and
generally replicated the overall structure, sequence, and
organization of the Bounce Exchange Software," according to the
lawsuit.

Yieldify is fighting the allegations. The company's VP of
marketing, Shawn Cabral, told Business Insider: "Our policy is not to comment on pending lawsuits - except to
say that the case has absolutely no merit whatsoever, and that
our company has done nothing unlawful or in any way improper. We
are fighting the lawsuit vigorously and are confident that we
will be vindicated in the U.S. legal proceeding. It is
important that our valued partners and clients know that Yieldify
conducts itself at all times with the utmost integrity."

Google did not immediately respond to Business Insider's request
for comment.

Yieldify CEO Jay Radia also told
The Financial Times: "We strongly believe that the case has
no merit and we’re defending it vigorously."

The company has now filed a counterclaim for damages after it
said that Bounce contacted its customers regarding the legal
action, which caused some of them to withdraw their business,
according to the FT.