Why the feck is it "McDonald's FIFA World cup" this time? Dont tell me they got naming rights as sponsors!!! Thats Pathetic. What a sellout FIFA is!! The world cup belongs to the world, not an impersonal corporate behemoth that serves shitty food! My lord, talk about cultural hegemony and genericisation in the most obscene level!

They could have at least named it the Ronald McDonald House FIFA World Cup 2010!