Nome da empresa

Visão geral

Objectives
* Produce a new web site that emotionally resonates with parents of teenagers.
* Create the best experience for a new customer to schedule and pay for a session for their child.

Goal
* Generate session ticket orders.

Strategy
* Design an experience that initially evokes feelings of fear in a parent that their teenager doesn't have the financial knowledge that they need. Then build confidence and trust in the idea that the Financial Education Institute is the solution.

Mental imagery
* Tap into a parent's fear of their child failing in this world due to a lack of financial acumen.
* Relieve that fear by showing how FEI can teach their teenage financial skills.

Photography
* Make use of photography that shows tension over the topic of money.
Examples: http://www.istockphoto.com/search/l…ox/9946934
* Make use of photography that builds trust in FEI and shows the experience their teenager will have in a FEI session. See attached brochure for examples.

Requisitos

Format
* See attached wireframe PSD file for more detail and layout

Color
* Choose a color palette reminiscent of banking, money and industry.
* Make use of 'white-space' to improve readability, make a great first impression, create a feeling of sophistication and elegance for an upscale brand.
* Incorporate green (Hex: #00653a, RGB: 0, 101, 58), but not too much.
* Incorporate grey (Hex: #948671, RGB: 148, 134, 113), but not too much.