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Consumer Downtime in an Always-On World and What it Means for Marketers

The year is 2014 and citizens of the world are connected like never before, awakened to the capacity for hyperactivity by smart devices and networks. Immediacy is the status quo and information gushes from an Internet of things, inspiring ideas and facilitating actions everywhere, all the time.

And yet there is a strong undercurrent of downtime in our lives: More than 60,000 mentions of “waiting” are posted to Twitter every day, topping the daily mention totals of very common activities, including “eating” and “sleeping.” Perhaps because of our always-on access, we live much of our lives in anticipation, wavering between restless excitement and dreaded boredom as we wait for things to happen. Read entire article here>