How To Boost ROI Through Social Media

We all know how social media plays a big role in increasing your brand’s reach. In fact, businesses that are not using social media to further market their brands have been missing a huge ton of ROI. Apart from helping your brand establish a strong digital footprint, and help you keep in touch with your loyal community- social media gives your brand unlimited benefits compared to the age-old way of marketing.

While social media is a critical part of you and your customer’s lives- there are so many businesses misled on how to use it properly to their advantage. Perhaps, by now, you are still wondering why your social media marketing efforts are still falling flat. If you want to know how to increase your ROI with the help of social media, read on.

Rule # 1: You can’t improve what you can’t measure

Have you ever wondered about improving your campaigns, but are unsure how to start?

Rule #2: Know who your audience are

Who are you writing for? What kind of people are subscribed to your social media channels? SmartInsights themselves found out that 51% of people would unfollow your brand if they find you posting annoying content. What best to avoid this new-age customer churn? You must fine-tune your postings according to their interests.

Keeping the personality of your brand is just as important as keeping your content relevant. Notice your audience, respond to their comments, reply immediately to complaints and queries- and you’ll be just fine. It’s important to stay up-to-date with the latest industry trends and keep your brand personality upbeat. While you might notice that you’ll still be getting unsubscribes, that’s totally okay. They might be 41.1% of people who still can’t relate to your content, and that’s perfectly fine. Remember that it is more important to engage with the right people rather than those who are not really interested in what you are posting.

Rule #3: Make sure your content speaks to the right audience

Let’s say that you were running a plastic surgery clinic. Would you rather post yours before and after pictures, or post-surgery success stories about vasectomy? Sounds a bit relevant. Read it slower this time. While a plastic surgery clinic might have more females interested in it, there’s no obvious need to post something about vasectomy. Same goes with your brand’s posts on social media.

Making sure that your content resonates with your target audience is the first step to building valuable engagements with them. The key to understanding what your target audience is doing online and what makes them interested in your content is through thorough campaign measuring. The demographics don’t lie.

Avoid using slangs or jargons that your audience might not comprehend. For example, you are a beauty brand selling age-reset serums and foundation to cover up acne. Your brand tone, of course, must sound like you are promoting empowerment, confidence, freedom, and strength, regardless of the gender. How do you really find the perfect brand voice for your target audience? Click here.

While you might think responding to comments and removing negative insights from your social media channels would work, you need to take it one step higher. Sure, a well-engaged community might sound great, some discussions on your threads, a few responses to customer inquiries and a few likes to memes, but, here’s the real deal:

In a world where almost every customer is impatient, it’s time to get to using advanced tools to outrank your competitors in customer servicing. If your customers feel like they are valued, all you need to do is keep the good service coming, and they’ll always come back to you.

Rule # 6: Use visual content to stimulate better responses

Ever wondered why your ads are not getting the right traction it needs? Not enough ROI?

Truth is, visual content impacts your marketing efforts even in social media. How would you like a post that only talks about success in, let’s say, a dropshipping business? No screenshots, no proof of orders, no summary of earnings- just a plain summary of how they can help you grow your brand to a 7-figure milestone. Seems legit? No. Of course not.

People believe what they see. And now, more than ever, visual content is dominating the space of marketing itself. HubSpot’s research alone found out that visual content is 40 times more likely to be shared via social media platforms, surpassing all other types of content.

Final Takeaways

Developing a content roadmap for your social media is not that difficult if you know what to write and who to write for. All you have to do is determine who your buyer persona is, select the best content they might want to see and keep your content fresh. The demographics don’t lie. A constant monitoring of your post engagements and improvement based on factual analysis would lead you to better tactics in upscaling your social media ROI.

Jasmine Batra is one of Australia’s most respected Digital Marketing Strategists and the co-founder and CEO of Arrow Digital. She draws from her practical experience on SEO, Social Media, Conversion Principles and Content marketing to drive business growth for her clients.

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