Kaizo appointed by Dunkin’ Donuts for UK launch

Kaizo has been appointed by Dunkin’ Donuts, one of the world’s leading baked goods and coffee chains, as the public relations agency of record for its upcoming UK launch. The iconic brand will be opening 50 restaurants in Greater London over the next five years through franchise partners, with a further 150 Dunkin’ Donuts expected, subject to discussions with additional franchise partners.

“We believe that Dunkin’ Donuts’ innovative combination of great-tasting food and beverages served in a fast, friendly and fun environment will appeal to the people of Great Britain and will fit right into the UK’s dynamic market. We are excited about the opportunity to work with Kaizo as our PR partner, as they will be an important part of the successful launch of our brand in the UK.”

Dunkin’ Donuts currently has nearly 10,800 restaurants in 31 countries around the world, including more than 100 locations across Europe in Bulgaria, Germany, Russia and Spain. Dunkin’ Donuts restaurants in the UK will feature the brand’s wide range of coffees, teas, espresso-based beverages, Coolatta® frozen drinks, donuts, muffins, croissants and sandwiches and will also offer menu items specific to the UK.

Rhodri Harries, MD of Kaizo, said:

“We are thrilled to be working with Dunkin’ Donuts, and we’re very excited to take on the existing coffee and baked goods restaurants in the UK. The launch will incorporate a smart mix of media experiences and taste sensations, highlighting the heritage of the iconic global brand.”

The appointment by Dunkin’ Donuts adds to the established track record that Kaizo has for launching US brands in the UK, which includes Fitbit and Truvia®.