If your company isn’t running PPC ad campaigns, you’re missing out on a lot of potential business. With recent changes to their search engine results page (SERP), Google is allocating more and more space above the fold to PPC ads, snippets, and 3 packs.

Proper use of PPC can make sure your business stays on top of the competition, literally! Check out our 7 must-know stats for making the most of your PPC marketing:

Your brand is the face of your company, but no one likes a two faced person, therefore having a brand with multiple messages and branding can cause distrust, confusion, and ultimately, hurt your business. Brand consistency is the key to correcting this issue.

But where do you start? Follow our triple D process, and your brand will go from forgettable and dull to dazzling and memorable.

In the past, we’ve discussed the importance of a good logo when it comes to building your brand’s image. But now we're going to talk about the featured images on your website.

With the rise of social media platforms like Instragram and Pinterest, which are very much based on the visual, we can see that internet users are highly interested in what they are seeing. This literally means that image is everything when it comes to creating a trustworthy brand.

Sometimes a business needs to change brand perception because of a bad review, or worse, a bad reputation that’s spreading like wildfire over social media.

Whatever the reason, getting consumers to change their perceptions about a brand is not easy—especially if one of your competitors is their favorite brand. In fact, once consumers feel connected to a brand they want to stay with it, according to a PwC survey.

Google has warned about the issue of uncreative content. While this warning was directed mostly towards video sites, it is still something that can be found to be an issue elsewhere on other sites.

And with Matt Cutts recent rant about guest posting, and the rise of content in 2013 and into 2014, the content on your website becomes increasingly more important, not to mention the recent roll out of Panda 4.0. Many websites have taken a hit from that alone.