The concert was subsequently reviewed in the Daily Express by Derek Taylor, the newspaper's northern England showbusiness correspondent. Although his editors expected a negative review of what they considered to be a teenage fad, Taylor found The Beatles enchanting.

The Liverpool Sound came to Manchester last night, and I thought it was magnificent... Indecipherable, meaningless nonsense, of course, but as beneficial and invigorating as a week on a beach at the pierhead overlooking the Mersey... I suppose there is not - yet - a first-class musician among them... Their stage manner has little polish but limitless energy, and they have in abundance the fundamental rough good humour of their native city.

Nobody could hear themselves trying to think. The act was largely drowned, but it didn't matter at all... The spectacle of these fresh, cheeky, sharp, young entertainers in apposition to the shiny-eyed teenage idolaters is as good as a rejuvenating drug for the jaded adult.

Derek Taylor
Daily Express

Taylor subsequently developed a close friendship with The Beatles and their management. He later became Brian Epstein's personal assistant and ghostwriter of his autobiography, was The Beatles' press officer during their US tour in 1964, and in 1968 was made press officer for Apple Corps.

Live: Odeon Cinema, Manchester was last modified: February 27th, 2010 by Joe

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