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In today’s world, an online presence is critical. Consumers are online and they use the internet to find places to eat, shop and fuel. Whether they are searching from home or while on the go, customers and potential customers take to the web to find their next stop.

Jenny Love Meyer, director of communications for Love’s, said RFID creates a competitive advantage for the chain. “We know that the drivers and the fuel managers prefer not to deal with cards. The possibility of eliminating cards is a big convenience for
the customers and it reduces the chance for fuel thefts to occur,” Meyer said.