Friday, July 19, 2013

5 Types of Social Media Content that Your Audience Like

What types of social media content does your audience expect from
you?

If you are one of those brands which struggle with developing social
content that is just right for your brand’s audience in spite of having a
clearly defined social media strategy in place, then read further. Below are 5
types of content that your audience would love to receive from you –

Contests and activities
that seeks audience participation:

Your fans and followers love a little
challenge here and there, especially if there are monetary or other types of
rewards involved.

‘Share’ and ‘Like’ Content:

If you want your audience to regularly visit
your social pages and consume your content, then it is absolutely necessary
that your contest is worthy of maximum likes and shares. When you create
shareable content, you not only create an opportunity for your brand to get
more visibility, but also allow your audience to increase their social
interactions.

Custom Content:

When your brand stands for something, your
audience also repeatedly come to your page to get regular product/industry
specific updates from you. So give them that a plenty, but keep it simple and
varied in nature. Using images, videos and info graphics regularly helps break
the monotony of plain text.

Reactions:

Show them that you are a brand with also has a humane nature.
Express your solidarity with global or local events and developments that
upholds human values and the general good of all citizens. Pay your homage to
victims of tragedies; applaud achievements of sports persons, the armed forces,
social workers, extraordinary individuals with extraordinary success stories.

Bloopers, humorous
content:

This is especially perfect for film and media
houses. Your fans always want to know what happens behind the scenes of movies
and soaps. Post lots of photos with interesting captions or upload a video of
retakes of a particular shot. Non entertainment brands can regularly post
content showing how your product is manufactured or developed from scratch.

So, what other types of social media content would
your audience like? Tell us in the comments below.