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Search Engine Optimization used to be a simple process but as time has gone on and the Internet has become an even more valuable tool for business and marketing, one thing is now for certain: Content is king when it comes to SEO. The importance of high quality, attention-grabbing content can not be understated. By providing searchers with the content that they were looking for your site should increase its page ranks, keep visitors on your site longer, and help to convert them into paying customers. What is important about content is that it is a matter of quality, not quantity. It […]

The answer is that both are great marketing options. It might sound like a cop out but it’s true! Search Engine Optimization (SEO) and Ad Word campaigns both provide excellent marketing opportunities for business owners. However, Search Engine Optimization focuses on more of a long term organic traffic generation approach, while Ad Word campaigns are terrific at creating quick traffic. Ad Word or Pay Per Click (PPC) marketing can be used in two ways — either by bidding on keywords or running display ads. The most popular method is to bid on relevant keywords that you would like to place highly on in a Google, Yahoo!, […]