In positioning itself as more than a maker of refrigerators and light bulbs, GE is leading the pack. Here are the three social media channels where the blue-chip shines:

Vine. GE got on Vine one day after the video-sharing app launched. Since then, GE has not only shared do-it-yourself and stop-motion videos, but also launched the #6SecondScience Fair campaign, which encouraged fans to shoot their own science experiments. GE then “re-Vined” those experiments.

Instagram. Stunning images of jet engines rule GE’s account. Along with striking photos of turbines, factories and locomotives, the company is certainly establishing itself as more than a maker of dishwashers.

Twitter. Stodgy it is not. GE is extremely active on Twitter, using it to share infographics, reports and photos as it aims to educate in 140 characters or less. When it asks questions to its 206,000-plus followers, the appliance maker will take the time to respond and thank those who answered.