One of the hardest things to tell a salesperson is to not sell, but that’s exactly what you need to do when conducting an “Are We A Fit Call”. The primary goal of any AWAF is to establish if there is a fit, not to sell (yet). It’s easy to get carried away with your...

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About The Author

Aaron Ross, of the award-winning, bestselling book Predictable Revenue, has been teaching companies how to double or triple (or more) new sales since he helped Salesforce grow from $5m to $100m. Now he’s turned his attention to building the software platform that will power the next wave of Cold Calling 2.0 teams.