Join In the Magic as Children’s Wishes Come True Across America on
Macy’s National Believe Day

Visit the new, interactive Believe Together online hub to see Macy’s
team up with Make-A-Wish® to grant “Wishes
Across America”

Plus, Macy’s celebrates National Believe Day with double donation to
benefit Make-A-Wish

December 09, 2014 11:40 AM Eastern Daylight Time

NEW YORK--(EON: Enhanced Online News)--As part of its holiday Believe campaign, Macy’s has declared Friday,
Dec. 12, as the sixth annual National Believe Day – devoted to embracing
the season’s spirit of generosity and kindness toward others. To honor
this special day, Macy’s and Make-A-Wish will grant more than 50 “Wishes
Across America” to children with life-threatening medical conditions,
and customers can share in the magic through a new, interactive Believe
Together online hub at macysbelievetogether.com, where they will be able
to participate in and experience these heartwarming wishes via social
media as they happen in real time. Macy’s is also marking National
Believe Day by offering a double donation, challenging customers to help
the retailer raise additional funds to benefit Make-A-Wish.

“Each wish experience is a powerful and inspiring
moment, so this year, we’ve created a unique place online at
macysbelievetogether.com where our customers can take part in these
magical wish-granting celebrations.”

“This National Believe Day, Macy’s and Make-A-Wish are teaming up again
to grant more than 50 ‘Wishes Across America’ for children with life
threatening medical conditions,” said Martine Reardon, Macy’s chief
marketing officer. “Each wish experience is a powerful and inspiring
moment, so this year, we’ve created a unique place online at
macysbelievetogether.com where our customers can take part in these
magical wish-granting celebrations.”

Key elements of National Believe Day include:

“Wishes Across America”

To celebrate the sixth annual National Believe Day, Macy’s and
Make-A-Wish will grant more than 50 “Wishes Across America” to children
with life-threatening medical conditions. This program was created to
inspire others to embrace a spirit of goodwill by granting multiple
wishes across the country all on one day, while making a direct impact
on our local communities. According to a 2011 U.S. study of wish impact,
most health professionals surveyed believe a wish-come-true can have
positive impacts on the health of children. Kids say wishes give them
renewed strength to fight their illnesses and their parents say these
experiences help strengthen the entire family.

Believe Together Online Hub

A wish is a moving and magical experience for a Make-A-Wish child, their
loved ones and the volunteers who rally together to grant the wish. This
year, Americans nationwide are invited to join Macy’s and Make-A-Wish to
see wish celebrations unfold through the new interactive Believe
Together online hub. Beginning today, people can visit
macysbelievetogether.com to learn more about this year’s “Wishes Across
America,” including wishes taking place in their community. On National
Believe Day, anyone can take part in the magic live as the site pulls
all social media surrounding each wish, including videos, tweets, posts
and photos as wishes are granted. Customers can celebrate National
Believe Day alongside Macy’s by visiting wish celebrations in their area
and capturing the experience on social media using #macysbelieve or
sharing directly from macysbelievetogether.com.

Double Donation

National Believe Day is the pinnacle moment of Macy’s Believe campaign,
which invites customers to drop their stamped letters, addressed to
“Santa at The North Pole,” in the Santa Mail letterbox at their local
Macy’s. New this year, customers can also visit macys.com/believe to
create and send their letters to Santa. For each letter received through
Dec. 24, Macy’s will donate $1 to Make-A-Wish, up to $1 million, to help
grant the wishes of children with life-threatening medical conditions.

In celebration of National Believe Day, Macy’s is offering a double
donation – for every letter received in-store and online on Friday, Dec.
12 only, Macy’s will donate an additional $1 to Make-A-Wish, up to an
extra $1 million, above the existing $1 million campaign goal.

Macy’s Believe campaign was inspired by the true story of 8-year-old
Virginia O’Hanlon, who wrote a letter to the New York Sun newspaper
in 1897 asking if there really was a Santa Claus. The paper’s response,
“Yes, Virginia, there is a Santa Claus. He exists as certainly as love
and generosity and devotion exist …,” penned by its editor Francis P.
Church, became the most reprinted editorial ever to run in any newspaper
in the English language. This year marks the seventh anniversary of
Believe, which has raised more than $8.7 million to benefit Make-A-Wish
since its introduction in 2008.

“Yes, Virginia” was created and produced by Macy's and JWT in
conjunction with The Ebeling Group and MEC Entertainment, a division of
Mediaedge:cia.

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers
fashion and affordable luxury to customers at approximately 800
locations in 45 states, the District of Columbia, Puerto Rico and Guam,
as well as to customers in the U.S. and more than 100 international
destinations through its leading online store at macys.com. Via its
stores, e-commerce site, mobile and social platforms, Macy's offers
distinctive assortments including the most desired family of exclusive
and fashion brands for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks® and the Macy's
Thanksgiving Day Parade®, as well as spectacular fashion
shows, culinary events, flower shows and celebrity appearances. Macy's
flagship stores -- including Herald Square in New York City, Union
Square in San Francisco, State Street in Chicago, Dadeland in Miami and
South Coast Plaza in southern California -- are known internationally
and leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and employees,
Macy's helps strengthen communities by supporting local and national
charities giving more than $70 million each year to help make a
difference in the lives of our customers.

Make-A-Wish® grants the wishes of children with
life-threatening medical conditions to enrich the human experience with
hope, strength and joy. According to a 2011 U.S. study of wish impact,
most health professionals surveyed believe a wish-come-true can have
positive impacts on the health of children. Kids say wishes give them
renewed strength to fight their illnesses, and their parents say these
experiences help strengthen the entire family. Based in Phoenix,
Make-A-Wish is one of the world’s leading children’s charities, serving
children in every community in the United States and its territories.
With the help of generous donors and more than 27,000 volunteers,
Make-A-Wish grants a wish somewhere in the country every 37 minutes. It
has granted more than 254,000 wishes since its inception in 1980; 14,247
in 2014 alone. Visit Make-A-Wish at wish.org to learn more.

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