Web 2.0

Like any social network, Snapchat is always trying to find new ways to expand and evolve. Recently, they added the ability for different brands to get content to interested users through Snapchat Discover. However, there have been other ways that Snapchat has been trying to appeal to their users, albeit with mixed results. Snapchat launched an ephemeral scripted web series through Snapchat Discover called Literally Can’t Even, which is interesting in that episodes can only be watched for 24 hours before disappearing, but has premiered to largely negative reviews.

Better responses have been received from a different feature that was recently added to Snapchat. Last month, Snapchat began allowing users to record video while playing music from their phones, whether they’re using Spotify, Pandora, or the phone’s built-in MP3 player. Previously, Snapchat did not allow users to play music from apps like these at the same time as shooting video, so this may give users some additional versatility regarding the videos they share on Snapchat.

Not everything that Snapchat has been doing has been about adding new features. In fact, there were some negative reactions when Snapchat added the Snapchat Discover feature, because it came alongside the removal of the ‘Best Friends’ feature. This was a fairly minor feature that allowed users to view the top three users that one of their friends exchanged Snapchat messages with.

Many people, likely accustomed to the somewhat voyeuristic aspects of social networking, were displeased that this feature had been removed, considering it allowed users to see who their friends were messaging the most, on an otherwise private social media app. The CEO of Snapchat responded that the Best Friends feature will be returning in a different form, though there have been no updates about the feature since then.

Occasionally, when you glance at the sidebar on Facebook, you might wonder how exactly it is that Facebook seems to know exactly how to cater to what you’re interested in. What you might not know is that Facebook has algorithms intended to help find the ads that suit you best. Since mid-2014, Facebook began using app and website data from your browsing habits, effectively going through your search history in order to determine which ads to target to you. While Facebook provides the ability to opt out of this, the default setting allows this sort of ad targeting to occur.

More recently, Facebook revealed that they were rolling out a new advertisement option called Product Ads, which are dynamically optimized to ensure that the products you see in the advertisements are based specifically on your interests and activities, as well as your location and whether or not you have already visited the advertiser’s website or used their application. These will be particularly useful for showing different types of products that come from the same company, such as Target and Shutterfly.

You may not realize how much information social networks can gather just from the things you have ‘liked’, the things you have posted and shared, and your general search history. One long-term study had subjects take personality tests and then used an algorithm based on their Facebook profile to see how closely their personality could be predicted alongside the test. The algorithm was able to produce a more accurate description of their personality than that subject’s friends and family.

Facebook is not the only social network that has been used to predict things. One study took a look at the emotional language used on Twitter, comparing the amount of angry tweets to mortality rates for atherosclerotic heart disease in particular counties. The researchers in this study determined that Twitter was actually a more effective means of predicting heart disease than conventional methods that look at smoking, diet, or obesity. This is evidence that a lot can be learned from social networks and these sorts of studies could wind up serving greater purposes than just targeting advertisements.

As everyone knows, death is an inevitable part of life. However, life has been changing quite a bit thanks to social media and because of that, death is changing too. Facebook recently announced a ‘legacy contact’ feature, which allows you to choose someone to manage your Facebook account after you die. Your legacy contact will have the ability to add a memorial post to the top of your Facebook page, as well as respond to friend requests and change your profile picture.

Who you choose as your legacy contact does not get a sudden window into all of your private messages and discussions, of course. Your legacy contact cannot check your personal messages and they cannot post as you, nor can they delete anything that you have posted on your Facebook page. While many people may be interested in having their Facebook page essentially memorialized, you can also opt in to have Facebook delete your page entirely when you die, if you would rather have your social media profile removed after you’re gone.

The legacy contact feature may be Facebook’s first foray into the realm of the social media afterlife, but they’re not the first to consider this sort of thing. There are a number of services that cater to those who wish to have post-mortem posts on their social media profiles. DeadSocial can send out public Facebook posts, tweets, and other social media posts after you have died, as well as sending out scheduled messages for anniversaries or birthdays of loved ones. Another service called If I Die can send out private messages over Facebook or email to your loved ones after you pass on. In any case, there are many ways for your social media memory to live on once you’ve left this world.

Videos have been a major part of many social networks for quite some time now. At this point, Facebook is reaching over 3 billion video views a day. Over 50% of people in the United States that visit Facebook on a daily basis watch at least one video per day. Social networks that are focused purely on video, such as Vine, have continued to expand. Vine has recently launched Vine Kids, which is a kid-friendly version of the social network, which will allow children to share amusing videos with one another without running into potentially inappropriate content.

However, not every social network has excelled when it comes to videos. Surprisingly enough, Twitter has never had any direct video support, despite (or perhaps, because of) the fact that Vine is a Twitter acquisition. Recently though, Twitter finally got around to adding video support in the app itself. Not surprisingly, the interface looks quite similar to Vine, but videos that are shared can be up to 30 seconds long, instead of limited to 7 seconds, which is the case on Vine. It is likely that part of Twitter’s decision to add video support is to allow video ads to be shared on Twitter, to help generate income for the social network.

Not every social network is adding videos for the sake of advertisements though. The social network Ello was notoriously founded in response to Facebook, as a social network that vowed to never have any ads, instead generating money through paid-for features. Ello had a small surge in popularity when Facebook was under fire for cracking down on users that went by alternative names in their Facebook profiles. However, Ello’s time in the sun may have passed. Regardless, they recently added video support to the social network, in an effort to continue finding ways to make it better.

One of the best ways for social networks to move up in the world is to pair themselves with the major search engines. Many of the larger social networks have some kind of history working with Google or Bing in different capacities. This is something that Twitter has recently been doing, as new features have been announced that directly implement aspects of these search engines. When it comes to Bing, Twitter has paired up with the search engine for translation reasons.

On the Twitter website, as well as in the mobile apps, users can now easily translate any tweet in a foreign language to the user’s default language. Though the translation tool is not perfect, it’s still a step up from not being able to read foreign tweets at all. Bing is not the only search engine that Twitter has found themselves recently pairing with, however. There has also been a deal made between Twitter and Google, which will ultimately allow tweets to appear in Google searches.

Yahoo and Bing already offer the ability to show tweets in their searches, but this will allow Google to have the same benefits. Twitter and Google had an agreement that was similar to this in 2009, but it was discontinued in 2011, around the same time that Google Plus launched. Google pairing themselves up with Twitter again may be yet another sign that they’re gradually removing support from Google Plus, which has been circling the drain for a while now.

Snapchat has known for a long time that their platform could be monetized. That’s why they turned down billions of dollars that were offered when Facebook attempted to purchase them. However, we hadn’t seen many ways that Snapchat was actually pursuing these sorts of endeavors, apart from some occasional ads that have made their way into users’ Snapchat apps. This week, however, things changed with the launch of Snapchat Discover, which will be offering content from brands such as CNN, ESPN, Comedy Central, and more.

Snapchat Discover will allow all sorts of different brands to deliver content to users and users can pick which brands they hope to see information from. These brands will be able to regularly launch their own ephemeral content for users to check out and Snapchat Discover will be regularly refreshed with new options for users to browse through. The featured brands will change from day to day. Snapchat Discover launched with CNN, Comedy Central, Cosmopolitan, Daily Mail, ESPN, Food Network, National Geographic, People, Vice, Yahoo News, and Warner Music Group, but these will change daily.

Snapchat is not requiring companies to pay to feature content on their app. The way that Snapchat Discover will work to generate money will be by selling ad space that runs alongside the content that is viewed through Snapchat Discover. For instance, CNN content appears alongside BMW ads, while Vice content shows up with ads for GrubHub. Snapchat Discover could be a real game-changer for the way different companies will be spreading information to their user base. Furthermore, being on Snapchat will allow these brands to expand their user base by offering content to a younger demographic, the group that most frequently uses Snapchat.

Part of the way that Facebook continues to evolve its social network platform is by acquiring other companies and oftentimes integrating aspects of that company’s work into Facebook itself. In other cases, Facebook will make acquisitions that are mostly separate from the social network, such as when they purchased Oculus VR last year. Though purchasing Oculus might not do much to enhance Facebook itself, Facebook has made a couple of recent acquisitions that will.

One of these acquisitions was Wit.ai, which is a startup that was founded a year and a half ago, focusing on voice recognition software. Wi.tai’s platform will still remain open and free to all, but Facebook will likely integrate this type of technology into Facebook itself in some way. In addition to that, Facebook is continuing a trend of helping out developers with building their apps, so that those developers will in turn pay Facebook for ads or split revenue with Facebook for hosting its ads. This is one of the reasons that Facebook acquires certain subsidiaries without immediately incorporating new technologies into their own social network.

Another recent acquisition made by Facebook was that of QuickFire Networks, a company that is working hard on reducing video file sizes and upload times. These sorts of things would be extremely useful for Facebook, which features video ads as well as video sharing. The hopeful end result of this acquisition would be lower buffering times without having to sacrifice the quality of the video.

There have been reports appearing for a while that Facebook was working on an app that would more easily allow co-workers to communicate with one another. I talked about this briefly back in October. The rumors continued to be spread until yesterday, when Facebook finally officially unveiled their new application, known as Facebook At Work. Though it will first only be open to companies that have joined the program with Facebook, it will likely be rolled out more extensively later on.

The app allows co-workers to easily message one another, post in groups, and set up events and tasks. Some news sources believe that Facebook At Work will be making some serious waves and could change the face of corporations as we know it. Transforming the Facebook platform into a platform that can connect names with faces throughout a large company could help to keep growing corporations from feeling so inhuman. Smaller companies can suffice with other in-house messaging systems, but larger companies will truly benefit from a full-fledged social network for their company.

Facebook At Work will keep information separate from Facebook itself, and privacy settings will be treated differently, as bosses will have access to any information posted by anyone in the company. The intention is that Facebook At Work will remain professional, while still being able to bring together people in a larger company or corporation. A hurdle that some companies may have to overcome will be getting employees to view this version of Facebook as something that’s pivotal to the company, rather than the time-waster and distraction it currently is for most employees.

Not to be left behind, LinkedIn appears to be launching their own products geared towards co-worker communication. One of these products is an update to LinkedIn’s InMail service, which will allow co-workers to more easily contact one another. Another yet unnamed product is also being worked on, which will make it easier for administrators to send information to groups of employees.

One of the things that many people seem to love about certain social networks is their ability not only to share images, but to make those images look like they were taken by a semi-professional photographer, despite these images generally being captured via phone. For a long time, Instagram has offered a plethora of photo filters that users can choose from before uploading a photo. Though other social networks have offered similar features, Instagram has long been the best choice for adding photo filters. However, as of last month, they may finally have some genuine competition in the form of Twitter.

Twitter initially launched their own photo filters in 2012, likely in response to the popularity of Instagram’s own filters, but the implementation of these filters left something to be desired. Initially, potential filters were shown on small thumbnails and the interface was not especially intuitive. In December, Twitter updated their photo filters to appear in the form of a row so that you can easily tap through them on your phone to choose which photo filter you wish to use. On top of this, Twitter’s photo filters are now adjustable, another feature that appears to have been adopted from Instagram.

Not wanting to be left behind, Instagram quickly responded with five new filters of their own: Slumber, Crema, Ludwig, Aden, and Perpetua. This is a big deal to Instagram users, because new filters have not been added to Instagram in more than two years and this update brings Instagram to a total of twenty-four filters. In addition to launching new filters on their platform, they have also given users the ability to rearrange their list of filters to move the ones they use to the top of the list or even to hide the ones that they never use. These updates give users more customization options when it comes to the photos that they wish to share.

With 2015 on the horizon, the major social networks are already looking into new features that they will be able to provide to their users in the coming year. Over the past couple of months, various features for Facebook have been teased and announced. Back in October, some hacked screenshots were discovered, which revealed that Facebook was working on friend-to-friend payment features for Facebook Messenger. Users will be able to enter their debit card information to easily transfer money to friends. This feature still has not been officially announced, but is likely among the features for Facebook that will be rolled out in the New Year.

Friend-to-friend payments are not the only feature that has been discussed for Facebook’s future. Facebook is working on some artificial intelligence research, with the hopes of warning users when they are about to upload an embarrassing picture. Using a specific branch of AI known as ‘deep learning,’ the idea is to keep users from potentially uploading content that could be embarrassing or otherwise problematic for them. Some have suggested that this is Facebook’s method of stopping users “from uploading drunk selfies.”

Another feature that could be on the horizon for 2015 might be the long-requested ‘Dislike’ button. Facebook’s ‘Like’ button has been a symbol of the company for years now, and there have been requests for a ‘Dislike’ button for as long as the feature has been available. During a Q&A with Mark Zuckerberg earlier this month, the Facebook CEO mentioned that the company was thinking about the ‘Dislike’ button, or at the very least, other types of reactions and responses users could make to posts other than ‘Like.’

Most recently, Facebook has begun to test new advertising features. Advertisements are where much of Facebook’s revenue comes from, which is why they are always hoping to find innovative ways for their advertisements to work. One method that Facebook is currently testing is playing ads after a video is complete. Many people are familiar with ads that start up before a video is played, but Facebook wants to test out what happens when ads are played after the video has ended. It will truly be interesting to see how Facebook and the other social networks continue to evolve in the coming year.