Mumbai, March 12: T-Series and Luv Films announce new film alliance following the continuing resounding success of Sonu Ke Titu Ki Sweety (SKTKS) at the box office. The film, directed by Luv Ranjan, has tapped into the never-done-before theme of ‘romance versus bromance’ and its unconventional story has captured the fancy of audiences across demographics through its second week. According to trade reports, SKTKS has surpassed the figures Luv Ranjan’s Pyaar Ka Punchnama 2 earned at the box office.

T-Series’ Bhushan Kumar and Luv Films’ Luv Ranjan have pledged to make their association stronger by collaborating on multiple films in the days to come.

First on their to-do list is the film top-lined by Ajay Devgn and Tabu, directed by film editor Akiv Ali. The story promises to be a fresh take on urban relationships. Devgn will be seen essaying an edgy character that is sure to connect with today’s youth.

Producer Bhushan Kumar says, “Sonu Ke Titu Ki Sweety’s win at the box office is testimony to what happens when two teams collaborate on a project, fuelled by passion and the desire to create good content. We are hopeful that guided by Luv Ranjan’s creative streak and meticulous craftsmanship we will continue to give the audience many more clutter-breaking films in the future.”

Luv Ranjan says, “I am grateful to the audience who has whole-heartedly accepted the films I make and believe in. It is great to partner with someone like Bhushan who has believed in my vision from day one and reassuring to have Ankur walk shoulder to shoulder with me. We are committed to giving the audience more such content that entertains.”

Elated with the success of SKTKS, Ankur Garg from Luv Films comments, “Magic happens when the teams involved on a film come together with a singular goal of making a good product which is engaging and relevant. I think that’s what Luv Films and T-Series achieved with Sonu Ke Titu Ki Sweety. We hope to make this collaboration stronger with our upcoming films.”