Category Archives: Sub Premium

Natural (Natty) Light has become the 1st beer to travel into space. The flight expedition lasted around 2hrs and reached an altitude of 90,000ft+. Neither the brand team nor their agency was responsible for this space flight. The idea for this impressive … Continue reading →

Rainier beer has a tremendous hipster beer appeal in the Pacific Northwest. The Rainier tall boy is a staple in the Seattle neighborhoods of Ballard, Freemont and Capitol Hill. Drinking Rainier is a badge. 2 things that this brand does … Continue reading →

Both Budweiser and Miller High Life are taping military campaigns to help boost sales. Seems interesting to me that the battle is between a premium and sub premium beer. Budweiser has created a campaign, Here’s To Hero’s that supports the … Continue reading →