Tesla to launch operations in Israel

The electric car maker Tesla is set to launch Israeli operations in January.

Tesla will be the first car manufacturer to sell its vehicles in Israel rather than through an importer.

The company, owned by Elon Musk, will start by opening a pop-up store at a mall in North Tel Aviv frequented by affluent shoppers, the Israeli business news website Calcalist reported. The store will display some Tesla models and take orders ahead of the opening of an official showroom.