There are five “natural forces” that are shaping today’s brands. These natural forces are occurring all around brands and are forcing leaders to think and behave in completely different ways than many of them are prepared for

If you’re like most leaders, you're already frantically focused on kicking off your leadership plan. You’re also probably suffering from New Year Leadership Tunnel Vision Syndrome.

For digital initiatives to succeed, they need to have unequivocal support from executive leadership. Here’s what you need to do:

Today’s leaders want to harness the power of social buzz, accelerated word of mouth and amplified messages. To reap the benefits of Social Business, leaders must first understand the roots of the Social Business age. While certainly an extension of the Information/Technology age of the 1990s and 2000s, the Social Business age came about due to three mega-trends:

As part of this transformation you are being called to “focus outward on the customer.” Sounds easy, but we all know how hard that can be. Customers can be irrational, unruly, uncooperative, and even dishonest. Remember the George Quiz? But, they are still the boss!

We make pitches every day, whether it’s for new business, a promotion, or even for a wary team to believe in you. After 30 years of pitching for my supper, here’s what I’ve learned.....