"I don't necessarily want to push this on somebody unless they want to know about it," says Brubeck.

Lyrics on a postcard

"We talked about selling them, and we were like, 'How would we price these?' says Sult. "The price that these actually cost, that we put into them is high; the time we put in is crazy high. You put a number on it, and somehow it becomes...we want the albums to sell. We want the lyric packs to be examined."