Update: Apple Just Drastically Stepped Up Its Luxury Watch Game

Today was liftoff for Apple's annual "new stuff you should buy" product announcement event, and the tech giant did not disappoint, announcing a new Apple Watch designed with French luxury brand Hermès. The new Apple Watch Hermès collection features stainless steel watches in two case sizes with three distinctive leather bands. There's the Single Tour in 38mm and 42mm stainless steel models which will sell for $1,100 and $1,150 each; the Double Tour in a 38mm stainless steel case for $1,250;and the 42mm stainless steel Cuff model, which will cost $1,500. Apparently the Double Tour style, based off a model designed by Martin Margiela during his run at Hermès, has been getting the most attention at the Apple-e-thon courtesy of its double loop band that wraps around the wrist twice. We'll keep you posted as more details of the watch comes in.

Hermès will make three watches for Apple, including the Single Tour in 38mm and 42mm stainless steel models for a $1,100 and $1,150; the Double Tour in a 38mm stainless steel case for $1,250; and the 42mm stainless steel Cuff model, which will cost $1,500.

The Hermès models will be able to utilize all the new features coming to the Watch with the next version of Watch OS, including public transportation directions and new Watch Faces.

There are already more than 10,000 Watch apps in the App Store. With Watch 2.0, developers will be able to create even more apps, specifically apps that run natively on the watch, and take advantage of some of the Watch's hardware components.

Several apps headed to the wearable include Facebook Messegner, GoPro (the Apple Watch will become a viewfinder for the camera), and AirStripOne, an app for medical professionals. That app do things like monitor a patient's heart rates or, in conjunction with another piece of hardware, monitor the heart rate of a newborn. In addition, Apple Watch OS 2.0 will be available September 16.

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