PETAL DETAIL
used as inspiration to select the
materiality of the ceiling

STIGMA & STAMEN DETAIL
used as inspiration for the selection of
the lighting fixtures

FINAL DESIGN

MAIN OPEN OFFICE

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*REVIT + WATERCOLOR+ PHOTOSHOP

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A

la

highlighting

A la Heroica

Heroica is a folkloric exhibition, market, and restaurant that focuses on
playfulness, and artistry that characterizes Cartagena.
the warmth,

enhance the value

provide an

of LOCAL ART AND CULTURE

INCLUSIVE ENVIRONMENT

PROJECT GOAL 1
PROJECT GOAL 2

portray cartagenaâ&#x20AC;&#x2122;s

create a resilient space able to

BOLD PERSONALITY

host MULTIPLE ACTIVITIES

PROJECT GOAL 4

PROJECT GOAL 3

REFUEL

YOUR BODY WITH LOCAL CUISINE

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SAVOR/INTERPRET

RELATE

THE BOLD HERRITAGE OF CARTAGENA

TO LOCAL LIVING AND CUSTOMS

KEY EXPEREINCE 2

KEY EXPEREINCE 3

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CONCEPT MOOD BOARD

PARTI DIAGRAMS

This diagram represents
how a la heroica focuses
on generating culture and
promoting the possibility
of grasping customs from
other cutlures and blending
them with local ones as
a way of creating unique
interpretations of reality..

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This diagram represents the
moment when fantasy and
realism meet to create new
meanings of what is considered
normal. It also represents the
way in which Caribbean culture
is being transformed from an
abstract thought to a phisical
representation throughout the
design.

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final floorplans
SECOND LEVEL

FIRST LEVEL

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FOURTH LEVEL

THIRD LEVEL

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4. SENSE OF
BELONGING
The space provides design
elements that encourage a sense
of belonging in the users as they
move through the building. This is
achieved by the lack of apparent
hierarchy or harsh divisions
between one room and the other.

1. INTERACTION
WITH OTHERS

4

Users are encouraged to interact with
each other constantly.. This is achived
by including touch-points like the picnic
table in the street food plaza..

1

2

2. CONTACT WITH
LOCAL CULTURE
Local culture is constantly introduced to
users through specific design elements
that are native to Cartagena/Caribbean
culture like the Enterteinment patioâ&#x20AC;&#x2122;s
ceiling which is a wayuu weaving pattern.

5. SPATIAL
VERSATILITY
The program is designed to provide
different activities adequate for each
moment of the day. By these means,
users are able to visit the facility at
different times throughout the day and
always find something to do.

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3. SENSE OF
WONDER

5

3

user values

Users are encouraged to
the space with a sense of
This is achieved by creating
spaces that represent specific
Caribbean culture.