Palmolive has been around for along time. I remember the commercial son tv as a child. It is a great product that has withstood the test of time and is mild on the hands. Palmolive orginal dish soap cleans dishes squeeky clean. I have used other soaps but find Palmolive to do a better job cleaning the pots and pans and dishes. I alsosue the Palmolive dish washer detergent and it works well also. Palmolive is a great product for cleaning. I had not used Palmolive Original Dish Soap in years and when I saw it in the store I decided to try it again and was glad that I did . When dishes are clean they squeek and my dishes as I said earlier squeek after using the Palmolive Original Dish Soap. The 30 ounce bottle will last quite a while and the price was economical.