Al Ain Dairy

Managing competition intended to ensure the most favorable position to gain or keep a competitive advantage. Its need to assess the potential competitors, evaluate their actions and the degree of competitive threat, to predict the actions of competitors. Competitive analysis is a prerequisite for success in the market.

Competitive analysis - assessment and prediction capabilities and competitive actions rent on the basis of the study collected information and expert opinions.

As we can see from the table in the case study, the competitors company’s assortment is wider than Al Ain Dairy assortment is. The idea of Al…show more content…

- What is the final impression

The target audience is mostly mothers from 20-40s, young children, teenagers and young adults. So Al Ain Dairy can expand their target audience and include the men from 20-40s. They need to add healthy drinks to do this.Al Ain Dairy can offer audience a selection of dairy products, including flavored milk, as well as starting the production of ice cream.

All their products are made from natural ingredients. The content of chemical elements is minimal. Guarantee may be that the Al Ain Dairy has long been on the market. Their name is known throughout the country. This is a huge company which gained the trust of consumers. This all speaks for itself

There are only two of the most common strategies for the brand development - standardization and globalization. If you select the standardization, the brand will be managed in line with market standards, fully adjusting to them. In this case, corporate identity brings nothing new, except that the improved product, but does not go beyond the standards. If the development of the brand is on the path of globalization, it means that the development of corporate identity aims to be a leader and tried to oust their products all the competition, creating a monopoly.

For a company such as Al Ain Dairy the only way is globalization. They need to become the most popular brand of dairy products in UAE and try to enter the

The dairy industry, which includes dairy farms and dairy processing plants, is a major contributor to the economy. Dairy farms are involved in the production of raw milk, whereas dairy processing plants produce a variety of dairy products (such as processed milk, cheese, butter, yogurt and ice cream). The dairy industry ranks third (based on farm cash receipts) in the Canadian agriculture sector and Newfoundland has the fewest number (n=33) of dairy farms of all the provinces (CDIC 2014). Although…

The dairy industry is one of the largest agricultural industries in America. There are dairy farms in all 50 states and Puerto Rico (Thiesse 1). There are many misconceptions about the dairy industry. The organization PETA (People for the Ethical Treatment of Animals) fights for the wellness of animals. However, some of the claims that PETA makes are hurting the agricultural industries. While there are farms that mistreat their animals, not all farms are like what PETA describes. This could cause…

Key finding and suggestion- most of the consumers
and families are consuming 50 ltrs of milk per month. So it is
suggested that we should persuade them to increase the
consumption of milk by informing the value and new use of the
milk in the dairy life. Consumers, which are purchasing below 50
ltrs per month, should be emphasizing while message is
communicated. Advertising is required to them buy more quantity
of milk.
Key finding and suggestion- As we are offering
different mix of fats…

For the past 100 years, dairy farmers have been expanding the efficiency of their farms by utilizing new technology and approaches in management. With an increasing global population and more people moving away from rural areas, the pressure that is placed on the dairy industry grows and thus, the need for new technology escalates (J. A. Jacobs, J. M. Siegford 2012). Robotic dairy systems were first introduced in the late 20th century in Europe and have been slowly gaining global popularity ever…

2012/2013
INDIVIDUAL ASSIGNMENT
Al Ain Dairy: Market Expansion
FACULTY OF ECONOMICS UNIVERSITY OF LJUBLJANA
1. Recommend new products for Al Ain Diary based on competitive analysis, consumer insights and emerging trends.
Al Ain Dairy is the UAE’s largest dairy company by market share with customers not only from the UAE market but also from Europe and other Asian countries. Besides the dairy market, in 2004 this successful company…

Teaching Notes: Al Ain Dairy
Prepared by Dr. Melodena Stephens Balakrishnan
This case can be used to teach marketing strategy, retail management, branding, customer value, competitive analysis, and even international business strategy. A better understanding of the demographics and geography of UAE is required. The following websites are good places for students to get on overall understanding of the context.
Information on UAE and its Strategic Priorities xan be found at the following websites:…

organization and its other stakeholders. As Boxall and Purcell (2003) emphasize: ‘HR planning should aim to meet the needs of the key stakeholder groups involved in people management in the firm. (Armstrong, 2006)
In this paper we will introduce the Al Ain Distribution Company as corporate strategy also we will examine the HR strategy and how they will satisfy business needs, taking in account line manager and employees needs generally, as well as the stakeholders as a business partner.
Types of…

Improving Quality of Dairy Housing in Kenya
MICHAEL MUKUMBU NGUGI
AB243-2423/2009
CONSTRUCTION MANAGEMENT
CHAPTER TWO
2.1. INTRODUCTION
Good dairy housing design requires knowledge of the various dairying concepts and applying this knowledge to building construction to create a facility that provides quality performance in its suitability for the cows’ accommodation and efficiency in the facility operations. This chapter covers existing literature related to the topic of research that will…

History
Miraka Limited is another part to the dairy arranging industry, the key lion 's offerhad Maori plant in New Zealand with a first Maori supplier base. The plant isbeing worked at Mokai, 30km northwest of Taupo. Milk made accessible under the Dairy Industry Restructuring Act 2001 is dire in a startup plant. The explanation behind the Act was to make a compelling ranch door milk market. That reason has not been comprehends it.Therefore the Dairy Industry Restructuring (New Sunset Provisions)…