MILOU MILOU's Fabric and character

Facebook and Instagram followers will have noticed characters emerging in our fabrics. As we so commonly see inanimate objects given women’s names (which we think invokes patriotic governance, especially if it’s a boat or car) we have given them traditional mens names, in part to resist the idea that bedding purchases are for mostly women.

While our linen shades carry men’s names - the characters themselves are neither men, nor women. This is an inclusive environment. As they live in our modern world from time to time the characters may present broad leanings, political, sexual, or otherwise. They are dynamic, progressive little characters, and prone to change.

MM accepts all of humankind, and we hope they might play a small part in the reduction of stigma, harm, bullying, and prejudice. We are all the same.

Ultimately though, they are innocuous and fun, they remind us that co-habitation presents small annoyances of which we are guilty. At the end of the day it’s hilarious living with other people, and the intimate behaviours we either share, or are baffled by.