Rodeo Bulls Kick Higher and Buck Harder

4/8/2013 10:30PM

A great bucking bull can be worth hundreds of thousands of dollars, and an entire industry has sprung up that's dedicated to breeding these superior beasts. The result? A lot of cowboys with broken bones. WSJ's Michael M. Phillips reports.

This transcript has been automatically generated and may not be 100% accurate.

I ... I ... it'll make bucking bulls like they used to ... to make it better ... the past decade has seen a radical shift in the balance of power between rodeo bulls and bull riders ... as event organizers and increased prizemoney for the best bowls ... entire industry has emerged dedicated to treating animals that tick higher ... spin faster and occurred ... the boys ... keep up with the Bulls now because of the breeding programs or read the bulls to be more athletic in the electorate ... the Cowboys are just gonna stay in the same ... this a bull bloodline registry much like a racecourse registry ... does in vitro fertilization ... some readers to try cloning ... because a great book or can be worth hundreds of thousands of dollars ... here in Texas they even sell bucking bull licensure ... owners and young bulls to personal trainers ... to provide special muscle building diet and daily workouts ... traders run the Bulls again then again into the routine billing counter and competition ... before revealing the ... full backing built into our new house a little better easy traders two more goals ... in a new app symbols that are just for me ... that being ... on the board with ... all ... these days lots of hobbyists to becoming bull owners heater on their own with rubles and the kids ... I fumble payment for Christmas but of all that ... it was the first woman ever fall down lah ... and ... that our Christmas card my bag a couple clean and perfect with ... the kids what we're trying to go private with the ... the dominance of the Kenyan bulls was obvious and in these competitions even build tax ... the Bulls won in a landslide ... the boys did on the full eight seconds just twenty eight high of one hundred and ninety nine ... it might refer to them ... to stay on when you get of the most common kicker with it ever time that the ... they hit the ground and ... I am a dual signs are male erosion by the bailout ... a ... the tougher the ball ... the tougher it is on the tablet ... it's not a good idea Hertz is when and how their ... biggest one-day to break my femur ... the the the the ... yet well at Icahn all and ended down in the most of them and that ... the Cobb would look for assistance whatever they can find ... you gotta believe it or someone else for now ... Wall Street Journal ... this is Michael M Phillips