Your topic today refers to social media – but you’re actually telling people not to totally rely on it to get your message across, is that correct?

What can mainstream media coverage give you that social media can’t?

Isn’t the “old-fashioned” media on its way out?

What are your key tips for a business to promote themselves in the media?

Listeners that are tuned in today may think, if it’s so easy to get media coverage, why isn’t everyone doing it?

Dr. Neryl East is a media and reputation expert who shows leaders, teams and individuals how to stand out – for all the right reasons.

Neryl started as a cadet journalist in the (then) male-dominated environment of radio, and remembers being told to wear high heels so she could “kick the TV cameramen” if they got in her way during all-in media interviews.

She moved to the world of television where for ten years she reported and presented every conceivable type of story – from grisly murders to over-sized vegetables and everything in between.

Neryl then “crossed to the dark side” into corporate communication where she quickly realised organizations knew very little about how to manage issues before they spiralled out of control, and many completely floundered when it came to putting their best foot forward in a crisis.

Moving into government, she thrived on the daily barrage of contentious issues and dramas that came her way – in fact she likens her role to juggling hand grenades while pedalling a unicycle across a flaming tightrope suspended over a crocodile-infested gorge!

One morning she was meeting with the CEO of a local council when his PA came to the door and informed him: “some people from the Commission Against Corruption are here to see you”. What followed was a snowball of events leading to one of the biggest sex and corruption scandals ever seen in Australia. Neryl later wrote a book about the episode which was serialized in the media.

Her latest book, The Headline Edge: How you can get famous in the media through free PR, hit number one on Amazon in three countries. Neryl now works with CEOs, entrepreneurs and government agencies to instil the true principles of building reputation: clarity, consistency and credibility.

Neryl has a Master of Arts and PhD in Journalism and is a sought-after speaker on media, reputation and communication.