Apple Hints at Strong Q1 Apple Watch, Apple TV Sales

By Jeff Gamet

Jan 26th, 2016 5:56 PM EST

Apple doesn't break out quarterly Apple Watch and Apple TV sales, but based on the big jump in its "other" category—up 43 percent since the previous quarter—it's a safe bet both sold well through the holiday season. CEO Tim Cook also dropped a couple hints to back that up during the company's 2016 first fiscal quarter earnings conference call Tuesday afternoon.

The company reported US$4.35 billion in other sales for its first fiscal quarter. Along with Apple Watch and Apple TV, that includes iPods, Beats headphones, accessories, and more.

On Apple Watch, Mr. Cook said Apple saw a "quarterly record for Apple Watch sales." For Apple TV sales, he said it was the "best quarter by far." That doesn't tell us how many Apple Watches or Apple TVs were sold, but it does imply that a substantial part of the $4.35 billion came from both.

Apple's first fiscal quarter for 2016 was another record breaker with $18.4 billion in earnings on $75.9 billion in revenue. The company sold 74.8 million iPhones, 16.12 million iPads, and 5.3 million Macs during the quarter.

The company also announced there's a billion Macs, iPhones, iPads, Apple Watches, and Apple TVs actively being used. That's a 25 percent year-over-year increase and something the company hopes it can take advantage of through its services offerings such as the App Store, iTunes Sales, and Apple Music.

Apple didn't offer up any details that would directly prove or disprove this morning's report that Apple Watch sales didn't meet the company's expectations, but phrases like "quarterly record" do put a positive spin on whatever the actual numbers may be.

Apple's stock closed on Tuesday at $99.99, up 0.55 (0.55%). In after hours trading, however, AAPL is down 2.09 to $97.90.