Laser App Software, the leading provider of forms automation and management software for the securities and insurance industries, today announced the key initiatives planned for the 2013 Broker-Dealer Conference. The conference will take place from August 21 through August 23 and will be held at the San Diego Marriott Marquis & Marina. The conference brings 300 broker-dealer executives and software providers into a collaborative environment to focus on technology trends and integrations.

Laser App has geared the 2013 conference around the optimization of working in a mobile practice. This is in response to the overwhelming industry push toward mobility. Everything from the “Advisor adoption of technology” presentation by author and industry expert Joel Bruckenstein, to demonstrations on integrations with the major custodians, to the e-sign acceptance presentation, and the recently produced software integrations with our partners are all geared toward broker-dealers supporting their reps in a mobile environment.

At last year’s event, Laser App released the Anywhere Platform its pure HTML mobile solution. This year, Laser App is unveiling a myriad of enhancements and integrations to the platform designed to meet the needs of both broker-dealers and advisors.

As always, there will be a blend of work and play. The evening event will be a casino cruise around the San Diego harbor where attendees will be treated to dinner, drinks, and their favorite table games. The Thursday lunchtime keynote speaker is Reggie Brown, a comedian and impressionist, known for his impersonation of President Barack Obama.

“Over the last 7 years, the Laser App conference has evolved from a user group meeting to a place where hundreds of broker-dealers come to learn and interact with each other and solution providers. I want every broker-dealer to leave the conference knowing where they’re headed and which solution providers can solve their problems, and I want them to enjoy themselves,” said Robert Powell, Vice President of Sales and Marketing for Laser App Software.

“The Laser App Conference has been incredibly useful for broker-dealers to learn more about technology advancements in the financial services industry. The conference is consistently high-energy and covers important topics such as straight-through-processing, integration, and mobile business processing. We look forward to the conference every year as a way to learn more about where we can improve our operations, and how technology can benefit our practice,” said Chris Shaw of ProEquities.