Monday, March 15, 2010

Ad comp renderings in two sizes

Here are part of a series of comp renderings for magazine ads. The problem here was that I had to do single page ads as well as double spread versions. Because of the size requirements I had to change some of the compositions.

The double spread version is above and the single page rendering is below.

In this case I tried a different concept for each version.

On this concept I was able to keep the visuals similar.

These examples demonstrate some of the unique problems comp artists can face on certain assignments.