This is what's known in the industry as the Halo effect. Believe it or not, Alfa Romeo aren't making the 8C Competizione because they lay awake at night dreaming about the color red combined with 450bhp V8s, but because their accountants spend all day figuring out what building such a vehicle will have on the sales of… »5/12/08 1:40pm 5/12/08 1:40pm