The Gillette 2012 Campaign Shows "A Lot Can Happen Inside the Beard"

As its tag line reads, the Gillette 2012 campaign shows that "a lot can happen inside the beard." It literally illustrates this point by revolving around some very busy beards. Like a 'Where's Waldo' drawing, the print ads are a mess of various activities that the bearded men partake in. It is somewhat hard to tell at first, but the men are different, with differing hobbies and everything.