Fake medications still remain the topmost concern in the global pharmaceutical industry. Currently, in the intricate global economy, augmentation of online transactions and complex pharmaceutical supply chains has made it even more difficult to detect such counterfeit drugs.

The pharmaceutical industry is battling simultaneously against counterfeit drugs thriving online, and also in hospitals and pharmacies. These counterfeit drugs not only affect the reputation of the drug manufacturers and cause sales loss, but they are very much dangerous to our health too.

Nowadays, with steep competition in almost every industry, another industry is slowly flourishing behind the scenes – the counterfeit industry. For every single industry out there, there is a parallel in the world of the counterfeit.

Thecounterfeitingordiversionof products is a significant threattothe original manufacturers.Diversionis basically the selling of the original product through an illegal channel. Along with thatcounterfeitinghas been slowly spreading like cancer which is also a growing concern for many brands.

1.Around the WorldIn 2018, it is likely that customers will be more invested in products that take the senses on a “tour of the world.” Since the Millennials and Gen Z are more adventurous than the previous generations, they are more likely to buy products with ethnic flavors and exotic ingredients.

There are tons of good alluring deals on your branded headphones once you go through your local market. But those are mostly counterfeit goods or are cheap knock-offs of any original products that come under famous brands.

You can surely save yourself a fortune by buying one of these, but if you end up getting it from an unauthorized seller, it is highly likely that the product will turn out to be duped.

The exponential growth of the number of fraud cases is concerning since there is a high chance of getting duped than being killed. The extended amount of loss suffered by the insurance sector just for the sole reason fraudsters is very evident with the loss of more than Rs 30,000 crore/annum. An investigation has also stated that the insurance agency is single-handedly losing capital and assets for this very reason.

Most of the insurance cases occur mainly due to the various false claims, and as for other instances, the policy that you have brought might end up being fake.

Rural Marketing is a way of making things accessible for people residing in rural places along with the conversion of the people’s purchase quota to more demands for any specific products.

In that way, these products get better accessibility in these places to make lives easier and better. But mostly due to the lack of low awareness, there exist counterfeit products. These products are cheap knock-offs of the original products which closely resembles the color scheme and even the packaging except the brand name get altered.

Electronic products are intrinsic to our lives now, and we can’t imagine our lives without it. With the exponential growth in demands, high-tech and low priced products are being launched each year keeping the affordability factor in mind.

Sometimes these products have lower prices that might be alluring for most consumers. These products are available and are pretty much visible everywhere from online to retail stores.