Location-Based Analytics

Location-Based Analytics solution empowers owners and operators of physical spaces to understand customers in real-time, and then send relevant messages that resonate with their identity and needs. It brings Wi-Fi access and analytics technology together, combining them with social engagement and marketing tools to help businesses gain valuable insights into real-time data-insights you can use to create more personalized experiences for all your customers.

By integrating Location-Based Analytics from CenturyLink with our comprehensive Managed Services and Data Analytics Consulting expertise, these next generation capabilities are simple to implement. The solution allows you to gather customer and location intelligence from users' mobile devices or from sensors connected to Wi-Fi endpoints. Then use your analytics and marketing portal, a powerful tool for monitoring traffic and location information, to distribute personalized messages to customers within your venue. With Location-Based Analytics from CenturyLink your analytics and marketing portal becomes your central hub for monitoring venue traffic, marketing to your customers and monetizing your data for improved business innovation.

Integrate venue and customer data for a more profound understanding of your audience.

Location-Based Analytics allows you to shape one in-depth view of your customers through combined data from your CRM, ERP, eCommerce store and mobile apps. It generates meaningful information that you can use to reach customers with messages that foster a deeper emotional relationship with your brand.

Reports can be run at any time or scheduled to run at a specific recurring time. View reports on specific venues or locations or view venues by customer group.

Marketing and Social Engagement ToolsManage every step of your customer’s journey based on location, demographic, event or desired action.

Integrate your Location-Based Analytics data with customer data from your CRM or point-of-sale systems, as well as customer data from the social channels customers might use to sign in, for insights that more effectively resonate with your customers

Send custom messages to different audience segments that you determine

Automate your communication to send different messages based on a customer’s actions or a target location within your facility

Extend your reach and credibility by encouraging and enabling customers to easily provide reviews of their experience on industry-leading review sites. The only critic worth listening to is your customer. So if they give you great reviews, this often makes a huge impact on your bottom line.