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LOYAL3 Adds Aleksey Novicov as Director of Mobile Development

Award-Winning Mobile App Developer Joins LOYAL3 Engineering Team

SAN FRANCISCO, CA--(Marketwired - Aug 12, 2014) - LOYAL3 today announced that Aleksey Novicov has joined the company as Director of Mobile Development. LOYAL3 is a social platform that makes it easy and affordable for people to invest in their favorite brands' stock and initial public offerings (IPOs).

"Aleksey is the ideal person to help us perfect the LOYAL3 mobile experience for our users," said Barry Schneider, CEO, LOYAL3. "His expertise with bringing successful apps to market will help us quickly extend our products across all mobile platforms."

As Director of Mobile Development, Novicov will be leading the company's mobile initiatives to build user-friendly, engaging and secure mobile applications across all devices. Novicov will also be responsible for building out the LOYAL3 mobile development team.

"The LOYAL3 platform is changing the way people invest and I am looking forward to helping it become a fully-mobile experience," said Novicov.

Novicov has more than 25 years of experience as a product designer, software developer and engineering manager. In 2009, Novicov founded Yodel Code LLC, a mobile software development and consulting company that created apps for Bridgewater Associates, Stanford Hospital and France Telecom. Yodel Code LLC has also self-published numerous award-winning iOS applications. Prior to founding Yodel Code LLC, Novicov worked as Director of Server Engineering at Motorola.

Novicov holds a BS in Mechanical Engineering from the University of British Columbia and a MS in Mechanical Engineering from Stanford University.

About LOYAL3LOYAL3 offers a highly scalable social technology platform that makes stock ownership easy and affordable for a new class of individual investors. LOYAL3's Social Stock Plan enables people to buy stock in their favorite companies in three steps, with as little as $10 and no fees. LOYAL3 also offers the Social IPO™, a platform that opens up IPO access to people on a first-come, first-served basis, making IPO stock available at the same price and time as Wall Street. With its Stock Rewards™ product, LOYAL3 enables companies to use their stock for brand-positive promotions to increase acquisition, engagement and loyalty. LOYAL3 generates revenue from companies by helping them raise capital, attract low-cost individual shareholders and create a deeper level of brand engagement. For more information, visit www.loyal3.com.

LOYAL3 Disclosures: Our mission is to make it easier and more affordable for people to invest in the brands they know and love. Own What You Love®represents our core philosophy that there is affinity between people and the brands that they know -- and love! -- and that we want to make it possible for more people to invest in many of their favorite brands.

Participants are not charged fees for enrollment, transactions, or account transfer, and are not required to maintain a minimum account balance. IPOs require a $350 minimum account balance, but unused funds can be withdrawn at any time. Maximum purchase generally limited to $10,000 per IPO and $2,500 per month per non-IPO stock. Purchases will include partial or fractional shares. When you sell shares, LOYAL3 uses a batch or combined order process, and typically executes trades only once per day, which means that the price you will receive will differ, perhaps significantly, from the market price of the shares available when you place your order.

Participant accounts are held at LOYAL3 Securities, Inc. Member FINRA, SIPC. Security products are not FDIC insured, are not bank guaranteed, and may lose value. LOYAL3 Securities, Inc. does not solicit, recommend, or offer advice on the merits of investing in any securities. The availability of any security on the LOYAL3 platform is based on various factors, including social prominence, but is not based on value and does not mean that it is an appropriate investment for you. Further investment risk disclosures here. The availability of any security on the Browse Stocks page does not necessarily indicate any contractual relationship between LOYAL3 and the listed company, or the payment of fees for services. Stocks that are not subject to a prospectus are subject to our Terms and Conditions. Be careful about any credit card payments that may incur interest charges from your credit card issuer. Participants agree to receive all communications from LOYAL3 and companies electronically.

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