Online Marketing Tips

There are many methods of promotion on the Internet or online Marketing
Allows emarketing and new means by which to interact closely and more effectively than with the customers in the methods of promoting the traditional, and although that might be interesting for you when planning your campaign's promotional website, but it means at the same time that you have to be very careful in how to use such possibilities; For example, it is possible that allows you to promote through e-mail messages to send your message directly to the public that you choose. However, the e-mail messages to people they do not request or send e-mail messages more than necessary to those who request could adversely affect the reputation of your company like SEO Fight Back

Classification of web sites:

When it comes to promotion and advertising campaigns through the Internet, it is useful to classify Web sites into two categories: sites that sell advertising services and sites that purchased advertising services, and despite the fact that these two categories Tstmlan some overlap in practice, they both separate from the other and allows useful means to determine the roles that should be carried out by web sites review engine roi.

1 - Press Publishing sites:

Can be called to service delivery sites advertising news reporting, and adopt these sites to provide advertising services in exchange for some expenses. In spite of that the advertisements provided by these sites include marketing messages, but they do not constitute the bulk and core of the site.

Examples of sites publishing the press the following:

A - ports of entry:
Which is about the entrances and corridors to access the Internet can be used as a normal user. The central location of these sites to browse the Web by providing services such as news or information related to weather or search mechanism or a special register with the website. Include sites login successful - such as Yahoo and Excite - on some of the highest numbers, rates of traffic on the web, and sites offer ads on a high degree of quality can be any user to see, as we find that targeted ads are included in the categories substantive evidence of its web. Easy FB Commissions review

B - sites that depend on the contents:
Although these sites are not loading the size of that enjoyed by the previous sites, some of the magazines on the Internet - such as the salon - have a wide base of readers. And comprises the sites based on content, which had the advantage of targeting a widely technical magazines like Webmonkey and World and Internet, and these sites attract advertising from companies targeting Internet professionals.

2 - Marketing sites:

These sites do not rely on advertising for revenue, but seeks primarily to the sale of the product. In fact, you may not be in favor of the company's site to be marketed shall contain no advertising at all. It is the title of this site is clear to us that the goal of the third-party marketing of products marketed not interested in marketing the products of these sites of others. It could be argued that most of the sites retailers dealing in the field of e-commerce fall into this category. CPA Freedom review

3 - overlapping categories of Web sites:

Types of these sites overlap with each other when they choose the organizers of a marketing sites sell ads in the narrowest limits, for example, when deciding in charge of marketing a site with a limited marketing budget to join a private network with tapes on the web advertising business, they find themselves in this the situation obliged to offer such tapes ad on their site for the benefit of other members of the network, in contrast, the tapes will show the ad on their sites of other members.

Other examples of overlap when the officials of the location depends on the content advertise on entry or the location of the sites of rates of the visit high, although the sites that rely on content-based ads to earn revenue, they need to prepare advertisements for them to expand mass base of readers.

In both cases we find that the primary objective of both locations remains the same, which is the advertising industry, and it can be said in this regard that the e-commerce site that engages in the field of advertising tapes are still working on a marketing position slightly in the field of news reporting.

On the other hand, the sites that rely on content sites continue to operate a private press publishing in the field of marketing with very little.

Methods of Promotion:

1 - Promotion of the tapes during the ad:

Different sizes of tape advertising
The tapes advertising is the most common form of advertising web common and widespread today, in other words, we say that Internet users see these ads everywhere on the web, and others use the term tapes ad only to refer to the ads horizontal petition, which sees at the bottom and the top of web pages, while others use catchall phrase to describe a web video ads of every shape and size. Work From No Home review
In any case, the tapes advertising is the means number one for the promotion of the products on the Internet in spite of the ongoing debate raised about its effectiveness, and claim some experts, the web that bars advertising is not effective and it is a waste of time dedicated to marketing campaigns where it has become a common degree made Web users do not stop when the observed On the other hand, supporters of the tapes shows that advertising studies indicate that ad tapes increase public awareness of the product advertised, and is therefore a means of value in any promotion campaign on the Internet.

Despite this controversy, the tapes advertising tool advertising commonly accepted by many constantly, which is why it is important to e-commerce professionals to be familiar with the techniques and terminology relating to advertising tapes.

Concepts and terminology related to the tapes ad:

To identify clearly on the tape advertising and related issues, you should be familiar with the concepts and terminology related to the following tapes ad:

Ad click:
Refers to the ad click on the tapes, and this is one of the units of measurement used by the experts in web ads measure the effectiveness of the marketing campaign.
Banner:
Also known as B bannerad It is a declaration is visible on the web page includes a link to one of the pages of the website of the Party stated, estimated size of the ad tapes generally offer of 468 pixels × 60 pixels in length, yet they vary in size. Usually referred to as the ad tapes to small tiles.
CASIE:
This indicates the shortcut to the coalition of advertising-supported information and entertainment, which was founded in 1994 by the Union of National Advertisers and the American Association of Advertising Agency in order to provide guidance and direction in which to raise the level of marketing campaigns and advertising.
Click rate:
Is a measure of the number of clicks on the ad title in exchange for a response rate of the Declaration, and this number almost.
Clickthrough:
This term refers to the user clicks on the ad title. It is synonymous with the term ad click.
CPC:
According to these letters to the cost-per-click (cost per click) is a form of marketing on the Internet is used in setting the prices of tapes ad, and payment is made to the publishers of the Internet often by advertisers based on the number of clicks you recognize them on a tape advertising, and price ranges fovea is usually between ten to twenty cents. American Grown Michelle Obama
CPM:
According to the cost-per-thousand is used this formula by marketers online to determine the price of tapes ad, and it can be said that the ads news reporting, which uses this formula in determining the prices of bars advertising ensures the advertiser response rate specific, and therefore these sites set rate based on such security in the rate of CPM. For example, we find that the web site has an average CPM of its thirty dollars and ensure that advertisers will be asked the amount of response 900.000 72.000 dollars for the tapes display advertising on the site's advertisers.
Standard sizes of the tapes ad:

Size is measured in pixels advertising tapes. The term pixel (pixel) is an abbreviation for an image (picture element) represents a pixel, one point in the image graphic, and the standard size of bar advertising is 468 on 60 pixels, and with this Vttnoa sizes and formats of tape ad, and have Web sites that offer advertising space in general, a variety of available spaces as they provide advertisers a list of sizes and shapes appropriate. Keyword Domainizer Review

The following is a list of the most sizes and forms of advertising commonly tapes (all measured in pixels):

468 on 60:
Size, which is the traditional form of bars advertising that is displayed at the top and bottom of the web pages. It is more common forms of advertising tapes at the moment.
120 in 60:
He is the second most common form with respect to advertising tapes, called the ad tapes that belong to this form and name of the tiles can be placed on the side of the ad tapes ranging in size from 468 on 60 or in the column left or right of the web site.
234 on 60:
Sometimes called the tapes ad of this size half title of my ad, and this size is equivalent to the same height for the title but the traditional display advertising half the width of the latter. It is possible to put two of these tapes to the advertising side at the top or bottom of the web page. As can be placed next to the title, one ad size ranges between 60 and 468 on the site if the design sufficiently broad Mobile Monopoly 2.0 .
125 in 125:
And increasing demand for this size of the ad tapes and often what you see in the upper-right corner of the web pages or in the upper left or right column.
120 in 90:
The advantage of the ad tapes of this size it is longer by 30 pixels from the tapes ad 120 in size 60. In the view of these tapes advertising predominantly in the left column or the left of the web page.
125 in 400:
The advantage of these headers that belong to this size as alien to the users who are not only entrusting the horizontal bars advertising. And acquires these tapes ad on a large proportion of the column on the website.
Overall we can say that there are more and more shapes and sizes for advertising addresses that are currently used on web sites. With respect to the bulk of them, we can say that the form of tapes your ad is determined by the sites that will be advertising through them. The tapes were ad size (468 in 60) and (120 in 60) are the most common species and you should use the ad tapes that belong to these two promotional campaigns in Social Commissions Review on the Internet.

Types of tapes ad:

Is the coordination of all tapes in the form of advertising files with format GIF, and this coordination - coordination next to JPEG - is one of the most common types of image files and widespread on the web today. In addition to the use of media that are rich in the techniques of advertising tapes.

1 - GIF formats are fixed and graphical "animated":

Can be ad tapes that have been prepared using the GIF format is either fixed or graphical, and GIF format is a hard one image does not change. It can be said in this connection that has a fixed formats GIF file sizes less than the GIF graphic formats. Tapes were not dependent on advertising GIF format Fixed common for many years, but began to demand to use it recently, because recent studies show that the effectiveness of ads fixed not less than those which characterize graphical ads, and that some users prefer the first type of the latter. Binary Options Strategies

The GIF format is created from a series of graphic formats GIF fixed are organized through a program such as GIF Builder or Ulead GIF Animator to create an animated picture.

Although it has a larger file sizes, the straps graphical ad features a number of advantages over fixed ad cassettes.

And these advantages can be summarized in the following list:

A - the clarity of marketing message:
GIF formats can display graphical marketing message is not clearly better than GIF formats fixed. While the fixed formats GIF can only display one set of text and still images in the space available, the formats GIF graphic can display many images and text items in the space available over the same periods of time.

B - visual excitement:
As they move and change of forms, formats, the GIF graphics look more distinguished from the fixed content of the web site, and do not make the title of this movement more visible advertising only, but it attracts the attention of the viewer.

C - create excitement:
The possibility of the GIF format graphic masterly setting that creates an atmosphere of excitement in the same scenes, for example, it is possible to raise the first snapshot of the Declaration, the following question in the mind of the viewer: Where can I find a great gift and at a reasonable price? And after giving the viewer a few moments to think about an answer to that question represented in the name of the store advertised.
2 - rich media:

The rich media is effective and exciting way to give the tapes of vital advertising and gravity. There are common Tenseeqan are used to create these tapes are the ad: Shockwave and CGI.

Macromedia Shockwave:
A graphic format allows fees more complex and smoother than is possible with GIF graphic formats. It is possible to use the tapes ad that used with the coordination of Shockwave to create interactive experiences Thriller - like games - that can make both of the Declaration and the product interesting for the viewer, but the disadvantages of using the tapes ad depends on the coordination of Shockwave that the files of Shockwave requires the user to download a program to help so file is displayed, and if the user does not see that it includes a blank form icon to indicate that it is not possible to display the Job Replacer content.
CGI:
And in which you can enable the display of the ad tapes small models, for example, a bar advertising that offers four options for the viewer button to send, and when the user chooses and sends the form it is transmitted to the site of the company stated. And in that case, recording the results of the model but can be used to assess the visitor experience and to identify the needs and wishes.
In general, there are some disadvantages for the use of tapes which are based on advertising rich media:

The first is:
That the file sizes for these tapes ad be much larger than those of the formats GIF. The download time can be long for users who do not have high speed connections to the Internet.

Second:
Not accept some Web sites that contain ads and rich media to the requirements associated with a frequency range. And then if you plan to use tapes that rely on advertising rich media in your campaign, you should also make sure to save a lot of GIF formats you have.

Create effective advertising tapes:

There are many ways in which to make the viewer interested and attracted to the address advertising, and tapes can be said that advertising more effective if it is created and prepared in accordance with the methods and the following guidelines:

Ask questions:
You have to use the tapes in the advertising question was raised in the mind of the viewer, many Internet users are finding themselves forced to answer such questions, especially if asked their opinion. For example, if you are advertising a shop that deals in both the E-books and traditional paper books, in this case you should be put on the client the following question: Will the sovereignty of electronic books in the future? Because a lot of people have a strong correlation electronic books, this question is likely to excite a lot of viewers.
Call to make what you need:
Be determined through the tape ad to the viewer what to do from the action, as if asking him to click in that position.
Renewal and replacement of tapes ad:
You need to replace the tapes ad repeatedly, according to the Yahoo site, the viewers get bored of the address advertising in two weeks which means you must be willing to renew and replace advertising tapes every few weeks. If you have a limited number of tapes ad and you advertise in many of the sites in this case, you can view these ads, alternating between the sites.
Standard sizes:
If you are setting up a set of tapes ad, you have to make them standard sizes - and we mean here is that the size of 60 for 468 on the ads and the horizontal (120 in 60) and (125 to 125) adjacent to the ads.
The small size of the file:
You have to ascertain that the file size of a small advertising title as much as possible. There are at most sites limit to the size of these files. The good web designer is one who knows how to use colors and graphical methods to make optimal use of the files as small as possible.
Fees:
Smart fees can help to highlight and clarify the tapes of the ad web page as a whole, as it earned great look attractive.
Avoid false claims:
You should make sure that the title accurately describes what advertising will find scenes on the site. If you are advertising services, brokerage and mediation on the Internet - for example, you have to use the title of my ad says "If you want to achieve more than they dreamed of wealth, click here." However, this method may help to increase the number of clicks and not the number of visitors interested in is already offered, including a Affiliate Overthrow site.
Visual attractiveness:
The title should be advertising attractive and interesting, and you in this regard that leaves the task of preparing the establishment of these bands advertising for a professional web designer, on the other hand, the weakness of the design as well as the limited use of Web technologies is reflected negatively on the reputation of your company, Valasthaddam limited colors can make the title Advertising appears to be well done. On the possibility of a good web designer to deal with a limited number of colors and creative fees in order to create the title ad adorable and attractive in terms of video while keeping the file size small.
The clarity of hyperlinks:
You have to show that your ad is a hyperlink, there is New Users of the Internet every day and may not be clear to all, it is difficult to distinguish advertising is drawing from the rest of the contents of the website design if you were not interested in highlighting that the ad contains a hyperlink, it is possible to achieve this quite easily by putting a blue border around the image color or write certain words in blue and put a line under it. Dropship Dinero Facil
Advertising positions the tape:

No less important than the subject of the tape advertising on a web page about the importance of the message you are trying to connect to customers. And then you'll be sure to assess where they might be to advertise on the site from which declares that the position you choose to serve your marketing campaign perfectly. You can in this regard conditioning design your ad depending on the location, which will be included in it.

Are putting a lot of tapes ad at the top of the web page, which is the area which may be good because it means that the address advertising will be the first element is loaded may be the only thing watching customer for a few moments by downloading the rest of the contents of the page - especially if the client connection Internet slow. On the other hand, it is possible to have put the ad at the top of the page disadvantage because this is the traditional status is common in all locations, which makes the client used to seeing tapes ad at the top of the web page always, which could lead to simply ignore .

As such, we find that some of the ads that are placed down a little on the web page are attractive and the enthusiasm of the customers even more. The positions that are included in the ad tapes are frequently left column, which can accommodate the size of ad titles (120 in 60) and (125 in 125), in addition to the addresses with a vertical ad custom size. The status of the tapes ad in this position makes it a wider field of vision as part of the contents of the site and not as a mere declaration ad.
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