News

Content is the foundation of your marketing strategy. It’s essential for conveying value, generating leads, and eliciting engagement with your brand.
But the way we do content today is changing. For a long time, the answer has been long-form content. It provides more space for delivering value, and it’s great for SEO too. But short-form content is on the rise, and with good reason. Here are just...

This article is from a business partner we team up with, KowAbundant, a Google Ads and SEO Management firm in Columbus.
I get this question a lot, “what is better SEO or Google Ads?” I also hear, “should I focus on SEO or Google Ads?” Both SEO and Google Ads have their advantages and disadvantages. Both require investment and time but each has differences in the investment required. Google Ads is...

If you’re about to redesign your website you should consider a full website audit first.
A website audit lets you examine each page’s performance and discover whether it’s achieving your goals – and if it’s not, you can see how to improve it.
Running an audit may seem like a large amount of work, but the benefits are immeasurable. By looking at performance, SEO, technical make-up and conversion...