Your metadata is the message you send to consumers. With radical changes happening in the Christian retail marketplace, your metadata is becoming even more important than before. Join Joshua Tallent, the metadata master at Firebrand Technologies, as he talks about the metadata revolution, and how the Eloquence on Demand system can help you solve modern publishing problems. You will learn:

- How metadata has changed over the last 20 years. - The role metadata plays in marketing, and the impact is has on your book sales. - Best practices for metadata and how Christian publishers can make the most of often-unused metadata content. - How metadata management systems work to make your company more efficient.

In addition, Joshua will talk about Eloquence on Demand™, Firebrand’s metadata management system that has been praised as the "gold standard" in metadata management, and the special member discount available to ECPA members.