“.nyc” Could Officially Become a New Internet Address

March 22, 2012 at 9:36 am

Now that almost every good domain name is already taken as a result of the recent boom in startups and small companies, NY is planning on submitting an application to make “.nyc” an actual suffix for web addresses, virtually adding a whole new realm for more startups to emerge. To do this, the city will commission a Virginia-based company on a 5 year contract, which will handle the operations and marketing of the domain as well as pay the upfront costs.

The application was authorized by the Internet Corporation for Assigned Names and Numbers (ICANN), which supervises the Internet address system.

Other large cities such as London, Berlin, Paris, and Barcelona have similar plans, but according to Rachel Sterne, Bloomberg’s chief digital officer, NY is the only city in the U.S. currently pursuing a domain.