Slides in this set

Slide 1

Slide 2

Defining the social approach.· The study of how or behaviour is influenced by the presence, attitudes and actions of other people.· The effect of culture on our behaviour· What happens when we join groups?· Why we help others?· Theories to explain observed behaviour.…read more

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Hypotheses.· Specific testable predictions about what you expect to find after analysing the data from your participants.· E.g. you might expect that young people would be less likely to think they would obey a man in uniform than older people would.· This is known as an alternative hypothesis as it is an alternative to the null hypothesis which states there is no effect except that found by chance.· In this example, the null hypothesis would state that age would have no effect on willingness to obey a man in uniform.· In research you test the null hypothesis. If rejected, it means that your data indicates a real effect and you have found support for your alternative hypothesis.…read more

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Types of question and types ofdata.The key to getting useful results in a survey is asking theright questions.· An open question is one that can be answered in any way the participant chooses. It yields qualitative data. This is data that consists of words that describe the participants views.· A closed question limits the responses that can be made. It yields quantitative data ­ data that can be reduced to numbers and quantities.…read more

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Strengths and weaknesses ofqualitative and quantitative data. Strength WeaknessQualitative Descriptive nature allows It is difficult to draw for more depth of comparisons between analysis leading to more two groups or to arrive at meaningful conclusions a reliable conclusion about the participants about a specific thing. views. This could increase validity.Quantitative It is possible to analyse The reduction of data in order to draw thoughts and feelings to comparisons between numbers gives a very groups and to draw superficial view of the conclusions about the behaviour being matter in question. researched, which may lack validity in other contexts.…read more

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Gathering data.How you ask the questions is also important:· You could interview your participants which involves meeting them face to face (or possibly on the phone), asking the questions and recording their answers.· You could send them a questionnaire which is a written se of questions asking them to write their answers and return it to you.…read more