What amazed me right out of the tube was the high quality and thickness of the poster paper. This is not typical poster materials, this is almost a card stock, rolls smoothly into a tube, and stretches back to flat quite easily, but it is also very close to rigid when hung. At the price point i was afraid I might have been disappointed, but I was pleasantly surprised, made me feel much better about not actually mounting it onto card stock. A little Blue Tack on the back and it hangs perfectly.