lunes, 21 de junio de 2010

From the world's leading business strategy consultancy comes this essential guide to prospering in the aftermath of what is being called the Great Recession.

Accelerating Out of the Great Recession, by The Boston Consulting Group's David Rhodes and Daniel Stelter, is a call to action for today's executives. It shows how companies can win in a slow-growth economy by seizing the initiative--differentiating themselves from less fleet-footed rivals and executing their strategies with single-minded determination.

It combines comprehensive and big-picture analysis of the global economic meltdown with smart management advice on how to win in an era of greater competition. The book is underpinned by a historical review of great companies that survived and thrived in past downturns, along with two new surveys of top executives and insights drawn from discussions with corporate leaders around the world. As such, it offers the clearest, most authoritative assessment yet of some present-day trends and "new realities"--and what they mean for business.

Accelerating Out of the Great Recession shows today's executives how to:

Learn from the decisive actions taken by companies such as General Electric, IBM, and Proctor & Gamble in order to accelerate out of past downturns

Take the fight to your competitors--diversify and expand now, while other businesses are affected by the downtown

Shake off conventional wisdom to protect and grow your market share

Develop a new managerial mindset for today's tough times

Backed by exceptional research and outstanding, up-to-the-minute advice, Accelerating Out of the Great Recession explains the magnitude and enduring nature of changes that have taken place in the global economy and how you can outperform today to create and sustain an advantage over your competitors for the long haul. David Rhodes (London, United Kingdom) is a senior partner and managing director at The Boston Consulting Group and the global leader of its Financial Institutions practice. Daniel Stelter (Berlin, Germany) is a senior partner and managing director at The Boston Consulting Group and the global leader of its Corporate Development practice.