The first teaser advert for the Motorola Moto X has been published online by AdAge.com, ahead of its print debut in several major newspapers, such as The Wall Street Journal, USA Today, the Washington Post, and The New York Times. Apparently, the full-page advert will run in today’s, July 3, editions. Sadly, we haven’t been given a look at the phone, and instead the copy is accompanied by a picture of two people leaping into a lake, one of whom is doing a star jump so he looks like the letter X, while his companion holds a straight form, perhaps like the number one.

Motorola and its ad agency have decided to take a wholly patriotic approach to promoting the Moto X at this early stage. It starts by saying it’s, “The first smartphone designed, engineered and assembled in the USA,” then goes on to talk about Independence Day celebrations, and how the phone has been created in, “The same spirit.” We’ve known since the end of May that Motorola would be assembling Moto X phones in Fort Worth, Texas; at least those destined for U.S. buyers anyway.

Flag-waving aside, the ad copy does confirm one aspect of the actual Moto X, as it’s set to be, “The first smartphone that you can design yourself.” Talk of the Moto X being customizable has been around since rumors of the phone first began, with everything from the color of the body to a choice of pre-installed wallpaper and apps, and the amount of RAM to the size of the battery being potential features which could be specified by the buyer at the time of purchase.

The “Assembled in the USA” tagline and the customizable nature of the phone are tightly connected, as it would be a logistical nightmare to send complex orders to a factory halfway around the world, where everything is geared around the same device being built in quick succession. Domestic assembly is what makes the customizable Moto X possible. However, what it doesn’t do, is bode well for international customers. If the Moto X is put on sale through Google Play in Europe or elsewhere, it may not have the same options as the one available in America. Ever since it adopted Android, Motorola’s international release schedules have been haphazard at best, and that may not alter under Google’s ownership.

Motorola closes the advert by saying the Moto X is coming soon, but doesn’t provide a date. While it’s playing coy here, Motorola’s CEO did no such thing earlier this month, when he said we should expect the phone to be released in October.

Motorola’s flagship smartphone of 2018 looks exactly like its mid-range smartphone of 2018, but powered by a processor from 2017. It’s still a great-performing phone for $480, and it will be the first upgradable 5G smartphone next year.

Motorola has finally taken the wraps off of its latest flagship phone, the Moto Z3. But with slightly different-than-expected specs and a very similar design, is it really that much better than the Moto Z3 Play?

Motorola announced its flagship for 2018 -- the Moto Z3. It doesn't bring any changes from the Moto Z3 Play -- other than a few new specs and features. How does it stack up against Samsung's flagship -- the Galaxy S9? Let's take a look.

The Sony Xperia XZ2 Premium is a beautiful and powerful phone, but with a glass build and a $1,000 price tag, you will want to keep it protected. Here are the best Sony Xperia XZ2 Premium cases to keep your phone pristine.

The Samsung Galaxy Note 9 is here and it's a big, beautiful beast of a smartphone. But today's market is demanding -- does the Note 9 measure up to other flagships? We pitted it against the Huawei P20 Pro to find out.

Following reports that Samsung Gear owners were experiencing connectivity issues after downloading Android 9.0 Pie, the company released an update to the app. The Samsung Gear app is also now officially known as Galaxy Wearable.

There’s so much choice when shopping for a new tablet that it can be hard to pick the right one. From iPads to Android, these are our picks for the best tablets you can buy right now whatever your budget.

Sprint and LG are teaming up to bring customers the first 5G smartphone in the U.S. While details on design and specifications have yet to be released, the carrier confirmed the device will be available in the first half of 2019.