This is an archived article that was published on sltrib.com in 2013, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

Re " GOP rolls out roadmap amid party divisions" (Tribune, March 19):

The Republican Party plans to spend $10 million to market the Republican brand to minority groups it has consistently demeaned, marginalized, demonized and attempted to shut out of voting  Hispanics, blacks, women, gays, the poor, seniors, progressives and any others who are not part of its in-crowd.

Some may fall for it, but I hope the majority will see this "outreach program" for what it is: a self-serving, probably desperate, move by a political party that has been hijacked by the self-interested rich, the powerful and the wing nuts.

It is insulting that the GOP thinks massaging its same old message will hoodwink the simple peasants into believing this party has their best interests at heart. Put lipstick on a shark, and it is still a shark.

If it were not so repellent, this re-branding would be hilarious. You can at least say this for our Utah GOP  it doesn't bother to disguise itself as anything other than what it is, a weirdly refreshing honesty.