The IssueBusinesses need to know their eCommerce Conversion Rate, this is obvious, and so it makes complete sense that they would look to their analytics for it. The problem however is that the eCommerce Conversion Rate shown in Google Analytics is not always the best for a particular eCommerce site, and many a company is mislead to believe their site is doing better or worse than it really is.

Last summer, Pinterest made its "new and improved" analytics offering generally available. The company described it as a "smarter tool to help businesses worldwide continue to improve how they work, with meaningful
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At the Consumer Electronics Show in Las Vegas, Mozilla announced some new developments for Firefox OS to help expand it into more device categories. These include televisions, and Panasonic announced a lineup of [...]