How to Sell Cookies

Everyone knows how tasty Girl Scout cookies are, but a lot of people don’t know what we learn by selling them. We’re talking about things like goal setting, decision making, money management, people skills, and business ethics—stuff we need to know to be successful. This year, we made a super-simple guide to help you get the most of your cookie-selling experience.

Cookie Team Toolkit

To help girls selling Girl Scout Cookies at booths, GSUSA has developed several point-of-sale tools with a girl-friendly look and feel, designed to be easily printed by girls or volunteers at home, at school, or during preparation meetings. The idea is to give girls the ability to bring their own design to the sale, yet keep the Girl Scout brand front and center for consumers to recognize. The templates available in this toolkit will also be downloadable from the refreshed girlscoutcookies.org site under “How to Sell Cookies” tools.

Please note: All artwork (illustrations, photography, etc.) provided in this toolkit is for use only on marketing and promotional collateral supporting the Girl Scout Cookie Program.

Thank You CardGirls can give a big “thank-you” to their cookie customers with these Avery-compatible cards—ready to print, with the option of customizing with your council lockup on the backside. Have girls fill out and include the cards with each cookie order as a show of appreciation. Compatible products: Avery 3268, 33379, 3379, 5315, 8315. Spanish version.

Receipt, 4-up, 4.25”x5.5”.Some customers ask for a receipt. Here is a form you can print on standard paper to provide upon request. Spanish version.

Team Business Cards, 10-up, Avery 3.5”x2”.These “team” business cards encourage customers to buy cookies this year and provide the girlscoutcookies.org URL so that they and their families and friends will know where to buy cookies next year. Girls can hand the cards out at booths. Utilize the backside for additional council information.

Stencils, 8.5”x11”.Encourage girls to “bling their cookie booth” with these fun stencils! Print on cardstock, cut out the shapes, and have girls add their personal touch with bold colors and illustrations, making their Girl Scout Cookie booth one of a kind. Encourage girls to make their trefoils green to connect back to our brand. Spanish version.

Promotional Signage, 8.5”x11, 11”x17”.Are your girls selling Girl Scout Cookies at a local office? Setting up shop outside the town grocery store? Promote the sale with these customizable signs! Each poster has a different message to accommodate all your girls’ selling needs.

Team Goal Charts, 11”x17”.Daily Goal Poster. Do girls have a daily cookie-box-selling goal? Help them track sales and observe progression with this handy chart! A ready-to-print PDF is available.

Seasonal Goal Chart. Girls can share their team’s seasonal goals with customers and track overall sales on this convenient chart. Girls fill in values to the left of the meter and color the gears showing their progress throughout the Girl Scout Cookie season.

Cookie Cause Poster, 11”x17”.Will girls be donating Girl Scout Cookie boxes to a local cause? Tell customers about it and show how the team is making a difference this year. Indicate on the poster that you’re supporting a general Take Action project, not a specific organization, in keeping with Girl Scout money-earning guidelines. For example: “we’re providing meals for the homeless” or “we’re purchasing food for the animal shelter,” not “we’re donating to the Red Cross” or “we’re giving money to the Petco Animal fund.”

Name Tags, 10-up, Avery 2”x4”.Help her build people skills! Wearing these cute, easy-to-print name tags at the Girl Scout Cookie booth can help customers strike up a conversation with their “local cookie professionals.” Remind your girls to stick to safety guidelines and include only their first names.