It was not too long ago that social media tracking outfit Socialbakers advised that posting photos on Facebook was the way to engage audiences. But now, things have changed, with video being touted as the key driver of engagement. >>

2014 saw the online shopping spend in the UK smash through the £100billion barrier for the first time, reports IMRG, and this year will see online retailers break another record in the volume of packages dispatched. >>

The internet has made it simple for retailers in Russia to reach out to customers in New Zealand or for a US shopper to buy seafood direct from Japan. But, according to one new study, some businesses aren't doing enough to ensure they have an international presence. >>

In their quest for faster online deliveries, consumers are getting excited about the prospect of drone-delivered packages with many expecting such a delivery type to be available within the next five years, according to research by PR and digital marketing firm Walker Sands. >>

Are some colors more likely to stimulate us to share an image? Apparently so, according to a new research published this month by PLoS ONE. The company analyzed one million random images from Pinterest for their predominant color and number of shares, in other words analyzing diffusion rates of colors among Pinterest users. >>

More than 90% of consumers say that the returns process offered by a retailer is very or extremely important and delivery errors can cause consumers to cease engaging with a store both online and offline. >>

Experiential marketing may have been the buzz-phrase for the last couple of years but, according to a recent forecast report from ALF Business Development, more will be spent on events than experiential marketing this year.
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