Over the years Defense Industry Daily (DID) has established itself as a reliable vehicle to reach defense acquisition personnel, industry decision makers, and the lawmakers involved in budgeting and evaluating military programs. Our advertisers include prime contractors, their sub-contractors, IT providers and business-to-business event organizers. With more than 18,000 email subscribers and 250,000 unique monthly visitors, DID has one of the largest online presences in its field, with a targeted reach at least as large as that of well-known print brands.

Thanks to several combinations of smart targeting options and the underlying focused nature of our content, we attract a well defined and qualified audience. This lets the DID website and email newsletter compete very effectively with any other online venue, as well as complement more traditional marketing tactics such as print advertising or tradeshows. We can help you market products or services in specific categories – land, air, naval, unmanned, cyber/IT… – and geographies, in the US and on international markets.

We display the most popular IAB online ad units such as leaderboards and large rectangles, as well as text listings, rich media and video ads, in web and email layouts that both respect the reader and showcase the advertiser. This lets us support different goals from branding campaigns to lead generation using white papers or webinars.