Immortals CEO Noah Whinston said, “This partnership represents the tip
of the spear of what Immortals and Mountain Dew endeavor to accomplish
together. We’re incredibly excited about the brand's desire to focus on
content and activation, delivering real value to current and future
Immortals fans through innovative asset creation and deployment. We're
looking forward to releasing more details about what fans can look
forward to in the next few months."

Mountain Dew and Immortals are planning an array of digital and live
activations, including extensive programming on Mountain Dew’s Twitch
channel. Immortals’ players from multiple games, including Super
Smash Bros., Dota 2, and the newly announced Immortals Mobile
division, with teams in Arena of Valor and Clash Royale,
will be prominently integrated into Mountain Dew-branded esports events,
including Dew Tour and Mountain Dew League, currently in its third year
of operation.

Manos Spanos, PepsiCo VP of Marketing, Global Flavors, said, “PepsiCo’s
investment in esports exists to give both casual and professional gamers
unique and entertaining experiences. Authenticity is key for us,
especially with the core Dew millennial audience, and Immortals has
repeatedly demonstrated a remarkable ability to connect honestly with
millennial esports fans. They are an ideal partner as we seek out
innovative ways to engage audiences around the world with unprecedented
stories featuring Mountain Dew.”

In addition, Mountain Dew, Immortals and Lionsgate (NYSE: LGF.A, LGF.B),
one of Immortals’ major shareholders and a strategic partner, will
collaborate on several premium content initiatives and properties as
part of the partnership, including a pilot for an unscripted esports
series offering fans a behind-the-scenes look at Immortals and its
players.

"This marketing collaboration reflects the tremendous synergies between
Lionsgate’s content platform and the booming esports market,” said
Immortals Chairman and Lionsgate President of Interactive Ventures,
Games & Digital Strategy Peter Levin. “When Lionsgate first invested in
Immortals, we envisioned a broad range of premium content opportunities,
and we’re thrilled to partner with a world-class consumer brand with
enormous resources to help turn this vision into reality.”

The Mountain Dew partnership with Immortals continues a decade of
ongoing investment in reaching millennials through esports by the brand.
Dating to its signature Game Fuel flavor launch in 2003, Mountain Dew
has established deep roots in esports, with partnerships and investment
ranging from popular titles to teams, platforms and events.

Immortals President & COO Ari Segal added, “Mountain Dew brings
resources, scale, and expertise that not only allow us to create great
content and value for our fans, but also activate and distribute that
content globally. Mountain Dew has a sophisticated understanding of the
esports landscape, and we're honored to partner with them to deliver a
message of authenticity and creativity around their brands to audiences
around the world."

Founded in 2015, Immortals, the Los Angeles-based esports organization,
fields competitive teams in Arena of Valor, Clash Royale, Dota 2 and
Super Smash Bros. Partnered with investors AEG, and Lionsgate, Immortals
strives to create a long-lasting community of professional gamers,
aspiring players, and passionate fans, united by a commitment to
competitive excellence and a welcoming environment for all. For
additional information, please visit www.immortals.gg,
www.facebook.com/immortalsgg,
and follow on Twitter: @Immortals.

The first major new studio in decades, Lionsgate is a global content
platform whose films, television series, digital products and linear and
over-the-top platforms reach next generation audiences around the world.
In addition to its filmed entertainment leadership, Lionsgate content
drives a growing presence in interactive and location-based
entertainment, gaming, virtual reality and other new entertainment
technologies. Lionsgate’s content initiatives are backed by a
16,000-title film and television library and delivered through a global
licensing infrastructure. The Lionsgate brand is synonymous with
original, daring and ground-breaking content created with special
emphasis on the evolving patterns and diverse composition of the
Company’s worldwide consumer base.