3. Get Social

Google doesn’t like to admit that they use social signals for in their search algorithms. But they do.

While Google tries to keep everyone in the dark, SEO companies are always watching and analyzing. It’s obvious once you look at the numbers that Google is boosting websites based on their connections to social media.

What matters in social media for e-commerce optimization?

According to experts, you need to pay attention to:

How many likes your brand gets on Facebook

The number of followers you have on Twitter

How many shares your content gets on Facebook

The number of tweets that mention your brand or link out to your site

The number of people in your Google+ Circles (yes, Google+ still exists.)

These things will directly impact your ranking on Google.

Not only will your Google ranking slide if you ignore social media, you’ll lose out on potential leads.

If you can increase your social media posts by automating your social media presence, you will see an increase in traffic to your site.

Yet, automation isn’t enough. You need to get personal every once in a while and actually answer posts.

Brand AMAs (Ask Me Anything) can really boost brand confidence. You’ll also have an opportunity to direct people to like and share your content directly.

4. Personalization for Loyalty Points

People don’t enjoy being treated like just another number. They want to feel like you’re paying attention to them specifically.

While you can’t actually pay attention to each customer specifically in an online business, you can give them a personalized experience.

There are a few easy ways to do this. You can easily accommodate someone’s language or monetary preferences. Or, you can use push notifications to remind customers they have something in their shopping cart.

It’s really the little things that make a website feel personal.

If you want to go even further, you can use machine learning to optimize your personalization. While this option might be expensive, you’ll be able to present your customers with exactly what they need or need as soon as they log on.

This is how Amazon increases revenue. They use web browsing data to capture the interests of their customers. And then they display items based on this data.

5. Fast Fulfillment Services

If you’ve noticed, the big dogs are going head to head. The competition is all centered around shipping.

This means that customers expect quick fulfillment. Some might say this is unfair. Small e-commerce businesses can’t compete with free two-day shipping.

Customers also know the difference between Amazon and the mom-and-pop e-commerce stores. They will expect fast fulfillment, but maybe not for free.

In a recent blog post, Marketplace Valet explained how the Internet of Things (IoT) is changing the order fulfillment game, as more people are connected to their devices — and to each other — than ever before, and instant gratification is on the rise.

If you’re looking to go full tilt with your e-commerce optimization, speedy fulfillment is the way to go.

It’s Easier Than You Think

E-commerce optimization is a fairly common sense process. It just takes a little bit of work to get your site running fast, mobile-friendly, and profitable.

If you want more tips on how to grow your mobile-friendly e-commerce business, check out our blog. You’ll see how quickly leads convert to sales!