Abstract:

This study is the second in a series of AERU Research
Reports presenting results of Consumer Surveys for various
agricultural and horticultural products. In this study
meat is the commodity under investigation and Christchurch
was the location of the survey.
Expenditure on meat is a major item in the family
budget and in recent years a number of factors have
operated to influence buying and consumption patterns.
Not the least of these factors has been the steady increase
in price of all meats and a changing price relativity
between types of meat.
It is hoped that the results of the survey will assist
the meat trade in planning and executing its marketing
operations.