Smart, humorous, and the kind of thing more radio hosts should be doing (in Boston, this is the garbage they peddle). Come on, you had to smirk at the usage of Comic Sans. It’s the sort of thing social media devoured this week.

Guess who’s covering this story of the billboard on the front page of its paper?

The Akron Beacon Journal.

Astounding.

Part of LeBatard’s rise at ESPN over the last few years is precisely because of bits like this – more intelligent and clever than a trolling hot take – and ESPN has to be thrilled with finally having found a radio host to follow Scott Van Pelt and Ryen Russillo and gain traction in the toughest radio timeslot at the network.

Sports radio hosts, the message is clear: More smart, more fun, less juvenile zoo garbage.

[UPDATE: 4:19 PM. A few hours after this post went up, ESPN spokesman Josh Krulewitz emailed this statement: “Dan LeBatard will be off the air for two days, returning Monday. His recent stunt does not reflect ESPN’s standards and brand. Additionally, we were not made aware of his plans in advance.]