In iLeadership, Jay Elliot gives the listener the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him - and the mystique of his management style - capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.

The Virgin Way: Everything I Know about Leadership

While building the Virgin Group over 40 years, Richard Branson has never shied away from seemingly outlandish challenges that others (including his own colleagues on several occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost. Now Branson gives an inside look at his strikingly different swashbuckling style of leadership.

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

A curious visitor says:"GREAT book BUT get the ebook version, not this"

The Advertising Effect

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

What I Learned Losing a Million Dollars

Jim Paul's meteoric rise took him from a small town in Northern Kentucky to governor of the Chicago Mercantile Exchange, yet he lost it all - his fortune, his reputation, and his job - in one fatal attack of excessive economic hubris. In this honest, frank analysis, Paul and Brendan Moynihan revisit the events that led to Paul's disastrous decision and examine the psychological factors behind bad financial practices in several economic sectors.

Influence: Science and Practice, ePub, 5th Edition

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

Dubito Ergo Sum says:"This book will change the way you see the world."

Playing to Win: How Strategy Really Works

This is A.G. Lafley’s guidebook. Shouldn’t it be yours as well?Winning CEO A.G. Lafley is now back at the helm of consumer goods giant Procter & Gamble. If you want to know the strategy he’ll use to restore P&G to its former dominance, read this book.

Consciousness and the Social Brain

What is consciousness and how can a brain, a mere collection of neurons, create it? In Consciousness and the Social Brain, Princeton neuroscientist Michael Graziano lays out an audacious new theory to account for the deepest mystery of them all. In Graziano's theory, the machinery that attributes awareness to others also attributes it to oneself. Damage that machinery and you disrupt your own awareness. Graziano discusses the science, the evidence, the philosophy, and the surprising implications of this new theory.

Ghost in the Wires: My Adventures as the World’s Most Wanted Hacker

Kevin Mitnick was the most elusive computer break-in artist in history. He accessed computers and networks at the world’s biggest companies—and however fast the authorities were, Mitnick was faster, sprinting through phone switches, computer systems, and cellular networks. He spent years skipping through cyberspace, always three steps ahead and labeled unstoppable.

The Goal: A Process of Ongoing Improvement - 30th Anniversary Edition

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models.

Ahmad alqurashie says:"I wish all audiobooks were as good as The Goal"

The Seven Principles for Making Marriage Work: A Practical Guide from the Country's Foremost Relationship Expert

Straightforward in its approach, yet profound in its effect, the principles outlined in this book teach partners new and startling strategies for making marriage work. Gottman has scientifically analyzed the habits of married couples and established a method of correcting the behavior that puts thousands of marriages on the rocks. He helps couples to focus on one another and pay attention to the small day-to-day moments that, strung together, make up the heart and soul of any relationship.

The Solution to Social Anxiety: Break Free from the Shyness That Holds You Back

Are you held back by shyness? Do many things seem out of reach due to social anxiety? Many people have settled into thinking this is just how life is... "This is just the way I am." However, nothing could be further from the truth. In this inspiring, breakthrough book, Dr. Aziz guides you along the path out of social anxiety and into greater confidence in yourself. You will discover what is keeping you stuck in shyness and learn exactly what to do in order to break free. After suffering from social anxiety himself for many years, Dr. Aziz became determined to find a way to social freedom. His deep understanding if what creates the social fears, shyness, and limitations, displays just how much he gets what it feels like to be shy.

Whether you're searching for a practical weight-loss program, simply want to eat better, or are already a committed low-carber looking for ways to make the lifestyle work for you, nutritionist Jonny Bowden reveals the secrets to finding and sticking with a healthy controlled-carb program. This newly revised and updated edition covers the truth about low-carbohydrate diets and reveals the major culprits in a high-carb diet, as well as provides invaluable ratings of the diet programs on the market.

Strategy: A History

In Strategy: A History, Sir Lawrence Freedman, one of the world's leading authorities on war and international politics, captures the vast history of strategic thinking, in a consistently engaging and insightful account of how strategy came to pervade every aspect of our lives.

Consciousness Explained

The national bestseller chosen by The New York Times Book Review as one of the ten best books of 1991 is now available as an audiobook. The author of Brainstorms, Daniel C. Dennett replaces our traditional vision of consciousness with a new model based on a wealth of fact and theory from the latest scientific research.

No Place to Hide: Edward Snowden, the NSA, and the U.S. Surveillance State

In May 2013, Glenn Greenwald set out for Hong Kong to meet an anonymous source who claimed to have astonishing evidence of pervasive government spying and insisted on communicating only through heavily encrypted channels. That source turned out to be the 29-year-old NSA contractor Edward Snowden, and his revelations about the agency’s widespread, systemic overreach proved to be some of the most explosive and consequential news in recent history, triggering a fierce debate over national security....

Move Your DNA: Restore Your Health Through Natural Movement

Move Your DNA explains the science behind our need for natural movement - right down to the cellular level. It examines the differences between the movements in a typical hunter-gatherer's life and the movements in our own. It shows the many problems with using exercise like movement vitamins instead of addressing the deeper issue of a poor movement diet.

Blood Feud: The Clintons vs. The Obamas

In this highly anticipated follow-up to his blockbuster New York Times bestseller The Amateur, former New York Times Magazine editor-in-chief Edward Klein delves into the rocky relationship between the Obamas and the Clintons. An old-school reporter with incredible insider contacts, Klein reveals just how deep the rivalry between the Obamas and the Clintons runs, with details on closed-door meetings buttressed by hundreds of interviews.

The Myth of Mirror Neurons: The Real Neuroscience of Communication and Cognition

The Myth of Mirror Neurons, neuroscientist Gregory Hickok reexamines the mirror neuron story and finds that it is built on a tenuous foundation - a pair of codependent assumptions about mirror neuron activity and human understanding. Drawing on a broad range of observations from work on animal behavior, modern neuroimaging, neurological disorders, and more, Hickok argues that the foundational assumptions fall flat in light of the facts.

The Fall of the Roman Empire: A New History of Rome and the Barbarians

The death of the Roman Empire is one of the perennial mysteries of world history. Now, in this groundbreaking book, Peter Heather proposes a stunning new solution: Centuries of imperialism turned the neighbors Rome called barbarians into an enemy capable of dismantling an Empire that had dominated their lives for so long. A leading authority on the late Roman Empire and on the barbarians, Heather relates the extraordinary story of how Europe's barbarians, transformed by centuries of contact with Rome on every possible level, eventually pulled the empire apart.

Origins: Fourteen Billion Years of Cosmic Evolution

Origins explains the soul-stirring leaps in our understanding of the cosmos. From the first image of a galaxy birth to Spirit rover's exploration of Mars, to the discovery of water on one of Jupiter's moons, coauthors Neil deGrasse Tyson and Donald Goldsmith conduct a galvanizing tour of the cosmos with clarity and exuberance.

The Finish: The Killing of Osama bin Laden

From Mark Bowden, internationally best-selling and acclaimed author of Black Hawk Down and the preeminent chronicler of the actions of our military and special forces writing today, comes an intensely gripping account of the hunt for and elimination of Osama bin Laden. With unprecedented access to key sources and his great gift for storytelling, Bowden takes us inside the rooms where decisions were made and on the ground where the action unfolded.

Wheat Belly: Lose the Wheat, Lose the Weight, and Find Your Path Back to Health

Since the introduction of dietary guidelines calling for reduced fat intake in the 1970s, a strange phenomenon has occurred: Americans have steadily, inexorably become heavier, less healthy, and more prone to diabetes than ever before. After putting more than two thousand of his at-risk patients on a wheat-free regimen and seeing extraordinary results, cardiologist William Davis has come to the disturbing conclusion that it is not fat, not sugar, not our sedentary lifestyle that is causing America’s obesity epidemic—it is wheat.

Inside the Revolution: Jihad, Jefferson & Jesus: Battling to Dominate the Middle East

Inside the Revolution takes you inside the winner-take-all battle for the hearts, minds and souls of the people of the Middle East.

It includes never-before-seen profiles of The Radicals, The Reformers and The Revivalists. It explains the implications of each movement, the importance of each leader, and does through not only through the lenses of politics and economics but through the third lens of Scripture. Today, wars and revolutions define the modern Middle East, and many believe the worst is yet to come.

Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader

There have been many books - on a large and small scale - about Steve Jobs, one of the most famous CEOs in history. But this book is different from all the others. Becoming Steve Jobs takes on and breaks down the existing myth and stereotypes about Steve Jobs. The conventional, one-dimensional view of Jobs is that he was half genius, half jerk from youth, an irascible and selfish leader who slighted friends and family alike.

Audible Editor Reviews

The most intriguing bit of contemporary technological history is easily the rise of Apple Computer, and so of course, the most fascinatingly controversial person in that history is CEO Steve Jobs. A company doesn’t grow so large so quickly without stepping on a few toes, making the story of Steve Jobs’ rise, fall, and return to power at Apple a hotly debated topic among industry geeks as well as ordinary consumers. Particularly with the publication of William L. Simon’s unauthorized best-selling biography, iCON Steve Jobs, which notoriously skewered Jobs as a cutthroat overachiever, the debate over whether the “Stevian” style of leadership is worth emulating has become increasingly polarized.

Jay Elliot, former Senior Vice President of Apple who was responsible for corporate operations and overall business planning, reported directly to Steve Jobs during the company’s original boom and its subsequent renaissance. He is therefore in a unique position to dig into the truth behind the mythic man, and does so with the gleefulness of someone who has long been “drinking the Kool-Aid” of how awesome the Apple working environment is. Steve Jobs’ management style and his legion of loyal customers have often been compared to a cult, and Elliot has firmly bought in. In many ways, the subtitle for this book ought to be “A Staunch Defense of Micro-Management”. From his understanding of Jobs’ nit-picky methods as “attention to details” to his dismissal of innovations made during Jobs’ temporary absence from Apple, Elliot’s positive spin never wavers.

At first, it seems surprising that William L. Simon co-wrote this book. As the listen progresses however, similarities between The Steve Jobs Way and iCON become clear. The anecdotal evidence is largely the same for both books, and the main distinction is that Simon previously used these stories to vilify Jobs, whereas Elliott and Simon’s joint effort here glorifies Jobs. When it’s merely a matter of tone that separates these two perspectives on the same history, the choice of narrator is particularly important.

Christopher Hurt is a very solid choice, as most of his voice work is in classics and nonfiction. What could have been a very shallow and sugary take becomes in Hurt’s audio a beguiling and ultimately fairly persuasive portrait of a misunderstood guru. Entrepreneurs looking for insight will enjoy a very sensible-sounding listen, while Apple devotees will still feel that Hurt is on their side. He is careful to keep both feet on the ground, even when the text itself seems to be veering into the territory of simply singing Jobs’ praises. The Steve Jobs Way successfully tips the scales back against the recent spate of Jobs-bashing, but it’s the way Christopher Hurt takes this Apple love-fest with a grain of salt that makes it a worthy listen. Megan Volpert

Publisher's Summary

In iLeadership, Jay Elliot gives the listener the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him - and the mystique of his management style - capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.

Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve's singular iLeadership style - which encompasses four major principles: product, talent, organization, and marketing.

Jay shares the lessons that come out of Steve's intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.

What the Critics Say

“There have been so many books about Steve Jobs but none that have the vantage point of an insider like this one. The narrative is very engaging and I could not stop reading.... Jay has done a fantastic job to provide insights that we all can use from the man who has inspired two generations of entrepreneurs.” (Naeem Zafar, Lecturer, Entrepreneurship, University of California Berkeley, Haas School of Business)

"Steve Jobs is a revolutionary leader and thinker who has been written about by many people. But for the first time, in The Steve Jobs Way, Jay Elliot brings a deep, insider perspective of Steve Jobs' unique leadership style, which has forever changed our everyday lives and the world around us.” (Howard Behar, former president of Starbucks Coffee International and author of It's Not About the Coffee)

“Christopher Hurt gives an outstanding narration of this insider’s analysis of Steve Jobs’s one-of-a-kind leadership at Apple. Hurt’s casual gravitas is perfect for an analytic business biography; he’s superb at using his vocal tone and phrasing to emphasize crucial points.” (AudioFile)

Unlike most other books about Steve Jobs (I have read or listened to most of them), this one is written by someone who has actually worked with him. Bringing out a more human side of Jobs. Prior to this book, from movies like Pirates of Silicon Valley and other biographies (like iCon and the 2nd coming of SJ), I've always thought of Jobs as an egotistic monster in the early days of Apple, this book painted a different kind of young Jobs, filled with good intentions and high minded ideas, and states that it was actually Jobs himself who decided to leave Apple instead of being fired by the Apple board. I find Mr. Elliot's approach of tying Steve's action with his iLeadership best practices points slightly distracting. Still overall, I highly enjoyed this book, and recommend it to all who is really fascinated about Steve Job.

This is an excellent book about an icon in the technology and consumer products world. I have watched Apple and Steve Jobs since I bought my first Apple product in the 80's (Apple IIC & Macintosh). A few of the items discussed in the book clarified misconceptions and questions not only about Steve Jobs but about Apple and its products and services. Overall, not only was it enjoyable but it was enlightening. In addition, I learned different key points about entrepreneurship and leadership.

It is written from the perspective of a friend, employee, and co-worker. Much different than other books and articles that were written from a media perspective only.

There is no substitute for working with a genius on a daily basis. Everything I have read about Steve Jobs is from the outside - from somebody who has done interviews and research. This book is from a man who observed the daily working habits and decision making process of one of the most creative and brilliant men of our generation. Until the authorized biography of Jobs is released in 2012 - this is the best book about the man himself.

This was my first audio book in years, I started a 45 minute commute to work and needed something other then endless drone of the radio. I picked this book because of the reviews and because I wanted to learn something of Jobs and Apple. What I gained was an insight into the way Jobs thinks and his leadership style, his attention to detail and his unique understanding of the customer. I am self employed and have been the opposite of a detailed person for most of my business life, but after listening to this book I realize
that I need to get more detailed, for the details are what make a product good or just mediocre.
Hurt was a good narrator, I enjoyed his style but the book seemed to jump around sometimes, wondering off if different directions but I was sorry to come to the end of it, as I am with any good book and I will listen to it again.
I would recommend this to anyone who is in business, or just has an interest
in Apple. In fact, I am typing this on an iPad that I just got after listening to the book. I had wanted the iPad since it first came out but after listening to this book I wanted to visit the Apple store and see how they did things, how they
merchandise the store and how the whole thing integrated with the customer. I felt I could learn from what they did.

This a very well written book, and awesomely read by Mr. Hurt. Every chapter is a learning experience for your business. I've been entertained by anecdotes and been applying them for my business every day.

I was intrigued by this title because of the author's early connection with Jobs at Apple. I hoped for some new and seldom-before-heard information. There is some of that here, but hardly what one would wish for and often frustratingly short of details. The book seems dashed off with little to no editorial oversight and is consequently rife with errors that even the most cursory fact-checking would have brought to light. Steve Jobs gave the Commencement Address at Stanford University in 2005, yet the author repeatedly refers to this event as having taken place in 2009. Video of that address was uploaded to YouTube by the 'StanfordUniversity' account on March 7, 2008, so draw your own conclusions. Just one example, but it seriously undermines the author's credibility. If he can't get this right, what else is just plain wrong? I had to keep fighting off the feeling that this was just an opportunistic exercise intended to cash-in on the well-deserved fame of Mr. Jobs by way of a long-ago association. Had it been released subsequent to his death, my distaste at this would have kept me away. As it was, it nagged at me throughout. Also, worth noting that the book is fawning toward Mr. Jobs in the extreme. It borders on the saccharine throughout.

Finally, worth noting that the narration is only adequate. Sometimes I felt the reader's intonation or cadence was jarringly different than what I perceived the writer's tone to be.

Being a novice enterprenuer, I have listened to every bit of this audio book. It has changed my present attitude towards approaching a task. Steve's comments like "pirates not navy" have really thrilled me. His detail-oriented style has resulted in fantasitc 'i' products . His "Blue Fish" dinner with Sony chief was exciting!. Current management style needs a re-vist by following Stevian approach. Thanks to Jay Elliot such a marvelous book.

Steve leads his industry with creativity, energy and courage. He keeps creating new products and generating new ideas, eventhough he is already very wealthy and probably doesn't need the additional income. Computing and telecommunication is so much more fun with his company Apple intensifying competition with new products such as i-tune, touch phone and tablets.

2 of 2 people found this review helpful

Marc

FOREST ROW, East Sussex, United Kingdom

4/1/11

Overall

"very enjoyable"

I really enjoyed this book which gives a good insight about the roller coaster career of Steve Jobs.

2 of 2 people found this review helpful

Amazon Customer

3/12/15

Overall

Performance

Story

"Inspirational"

Being an Apple product user as well as being aware of Jobs' status as an inspirational leader, I thought I would use one of my Audible credits on this and was not disappointed. New to management and leadership, I found the insights into Jobs from someone who knew him well and worked with him closely fascinating. Despite not being in a product-producing company (I work in Education), I was made to re-evaluate my approach to my role, its significance and my attitude towards it. The performance of the book was excellent too, making it a great purchase.

0 of 0 people found this review helpful

Syed Bukhari

3/10/15

Overall

Performance

Story

"Worth a read for brand managers/ entrepreneurs"

The title obviously suggest that there will be "Steve worshipping" (so not for those allergic to Steve) but there are some valuable lessons to be learnt here, which I think can benefit everyone who manages a brand/ product, even if it is open source..I disagree with author's minor android and windows bashing though.

0 of 0 people found this review helpful

nicola

12/11/14

Overall

Performance

Story

"Inspirational Man"

Any additional comments?

I only knew the headlines about Steve Jobs - but wanted to know more about how he came to be so successful - one of the best non-fiction audiobooks I have listened to.thoroughly recommended !!

0 of 0 people found this review helpful

bhavnas

London, United Kingdom

5/25/12

Overall

"Good and Inspring book"

This book has very good content. It gives you good overview how Steve Jobs build Apple and become a market leader. Ups and down of Apple….I really enjoy listening this audio.

0 of 0 people found this review helpful

A User

7/30/11

Overall

"Good content but a little sickening"

This book has great content. It is very interesting to see the intensity and attention to details that Jobs put into his work and how that affected the outcome of his product. His unrelenting drive to deliver a product that he himself and his customers would love is what has made Apple the success it is.

The downside of this book is that it is a worship book about Steve Jobs. Several times while listening I almost gave up and stopped listening because it made me sick to keep hearing this man praised over and over. He does deserve a lot of credit for persevering but to go on and on over how wonderful he is was way over the top. Have a listen to this book but be sure to keep a bucket nearby!

1 of 2 people found this review helpful

Miles

London, United Kingdom

7/16/11

Overall

"A history to learn from"

Because this book is an overview of how Steve Jobs build Apple to be one of the largest companies in the world it is interesting for the entire book. I find books about leadership principles can get very repetitive very quickly.

Jay Elliot, a former Apple executive, takes us along on the intriguing journey of Apple's growth. We learn from observing Steve Jobs' charismatic leadership style, his successes and his failures along the way. Definitely worth a read/listen for some inspiration on how you will "make a dent in the universe" (as Steve Jobs would say).

0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.

Can't wait to hear more from this listener?

You can now follow your favorite reviewers on Audible.

When you follow another listener, we'll highlight the books they review, and even email* you a copy of any new reviews they write. You can un-follow a listener at any time to stop receiving their updates.

* If you already opted out of emails from Audible you will still get review emails by the listeners you follow.