Karren Brady proposes Hammers be renamed West Ham Olympic

Karren Brady has been brought to West Ham by the new co-owners David Sullivan and David Gold. Photograph: Anthony Devlin/PA

West Ham United's new vice-chairman, Karren Brady, has said she likes the idea of renaming the club West Ham Olympic if they make their proposed move from Upton Park to the London 2012 stadium.

Brady, who has been brought to West Ham by the new co-owners David Sullivan and David Gold, with whom she worked at Birmingham, told the Sun: "To have the guaranteed future use of a 55,000-capacity stadium by occupants who will regularly fill it must be the ideal answer for those who, rightly, demand a sporting legacy from the 2012 Games.

"Maybe our way is a short-cut to a new West Ham headquarters but to disqualify the stadium's only viable future that I know of is to make a bonfire of the dreams of thousands and thousands of people in our under-privileged area.

"I love the idea of calling the club West Ham Olympic." She said opponents of a move by West Ham to the Olympic Stadium "must be a bit blind or a bit crazy".