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A limited number of innovative running shoes have been relased by adidas and Parley for the Oceans to celebrate 2016’s World Oceans Day. Featuring an experimental design made from Parley Ocean Plastic, the adidas x Parley running shoe is now available for people to earn.

With 50 pairs available until the end of July 206, people can enter a creative Instagram contest in the hopes of grabbing these rare shoes. To be in with a chance of winning users have been tasked with creating a video that shows how they pledge to avoid single use plastic items, which ties in nicely to how the shoes have been created.