Scout Analytics is the leader in digital revenue optimization, enabling publishers to increase their average revenue per user (ARPU) by as much as 10-15 percent. Scout Analytics™ SaaS-based application leverages patent-pending behavioral an...

Market Share by Top Websites

1AdPlan is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2
In terms of market share, Scout Analytics is clearly lagging behind, losing to AdPlan in all segments.

Websites Categories

1AdPlan has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Career & Education and 129 other categories.

2Scout Analytics is leading in Credit, Loans & Mortgages, Mental Health and Biology.

Geography

1AdPlan is leading in most countries, including Japan, Taiwan, United States, China and 31 other countries.

2Scout Analytics is leading in United Kingdom, Ireland, Kenya, Luxembourg and one other country.