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enYour Opportunity in the Age of the Customer http://blogs.forrester.com/george_colony/13-12-10-your_opportunity_in_the_age_of_the_customer
<p class="p1">The age of the customer is a 20-year business cycle in which the most successful companies will reinvent themselves to systematically understand and serve increasingly powerful customers. Re-engineering your company to become customer-obsessed will be hard work, but savvy C-level executives I've been speaking with about this tectonic shift immediately grasp the opportunity. </p>
<p class="p1"><span class="s2">I spoke about the age of the customer today at <a href="http://paris.leweb.co/"><span class="s3">LeWeb Paris</span></a> (you can see the <a href="http://www.youtube.com/watch?v=rOfhosGqKfk">video here</a>, and my <a href="http://www.slideshare.net/forrester/the-age-of-the-customer-29093984">slides here</a>) where I focused on one early element of customer empowerment - <a href="http://solutions.forrester.com/mobile?intcmp=mkt:blg:ceo:AOTCSL_Blog_GFC"><span class="s3">the mobile mind shift.</span></a> Your customers expect </span>any information or service they desire be available to them on any device, in context, at their moment of need. Forrester's global <a href="http://mobilemindshift.forrester.com/?intcmp=mkt:blg:ceo:AOTCSL_Blog_GFC"><span class="s3">Mobile Mind Shift Index</span></a> measures how far along a group of consumers are in this change in attitude and behavior.</p>
<p class="p1">To serve these customers, you will have to move from systems of record to systems of engagement. Apps are just a small part of that equation. Instead, we're talking about re-engineering your entire company to deliver great digital experiences. Your brands will compete against Google, Microsoft, Oracle, and Amazon for setting the bar for great customer experiences. What It Means: In the future, every company will be a software company. Software is the new business currency more important than financial capital.</p><a href="http://blogs.forrester.com/george_colony/13-12-10-your_opportunity_in_the_age_of_the_customer" title="Read the rest of &#039;Your Opportunity in the Age of the Customer &#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_9800 first"><a href="/category/age_of_the_customer" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Age of the Customer</a></li>
<li class="taxonomy_term_11265"><a href="/category/leweb" rel="tag" alt="See other content with this tag." title="See other content with this tag.">LeWeb</a></li>
<li class="taxonomy_term_11740"><a href="/category/mobile_mind_shift" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Mobile Mind Shift</a></li>
<li class="taxonomy_term_12264"><a href="/category/technology_management" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Technology Management</a></li>
<li class="taxonomy_term_964"><a href="/category/business_technology" rel="tag" alt="See other content with this tag." title="See other content with this tag.">business technology</a></li>
<li class="taxonomy_term_12191"><a href="/category/business_technology_cio" rel="tag" alt="See other content with this tag." title="See other content with this tag.">business technology CIO</a></li>
<li class="taxonomy_term_12265 last"><a href="/category/information_technology" rel="tag" alt="See other content with this tag." title="See other content with this tag.">information technology</a></li>
</ul></div>http://blogs.forrester.com/george_colony/13-12-10-your_opportunity_in_the_age_of_the_customer#commentsAge of the CustomerCEOLeWebMobile Mind ShiftTechnology Managementbusiness technologybusiness technology CIOinformation technologyWed, 11 Dec 2013 02:57:28 +0000George Colony10090 at http://blogs.forrester.com