Hey Bill -
Thanks for blogging about my post. (I'm sorry I didn't come across it until now--and surprised that Google Alerts didn't pick it up.)
Good point that a case study should include results. Similarly perhaps, a resume should cite not responsibilities but accomplishments. The common thread: results and accomplishments are measurable, which, as you know all too well, is the great challenge facing every social media strategist today.

Jonathan Rick’s post on Mashable yesterday encourages those who sell social media services to frame what they offer in terms of case studies. He advises avoiding the vague definitions and buzzwords commonly used to describe social media by using real-life examples of what social media has actua...