#MambaMentality.

In honor of August 24th, aka 8/24, aka "Kobe Day" (a reference to the jersey numbers Kobe Bryant has worn), Nike and Kobe Bryant released five new colorways of the Nike Kobe A.D. dubbed the "Mamba Mentality" Pack, inspired by the "psychology of color," particularly in understanding the correlations between color, attitude and emotion.

For instance here's what the five colorways of the Nike Kobe A.D. "Mamba Mentality Pack" represent. Per Nike,

In addition to the colorful collection of Kobe's kicks, the Black Mamba is also using "Kobe Day" to challenge some of the biggest names in their respective crafts. For instance, Kobe sent out a tweet to new Cleveland Cavaliers point guard, Isaiah Thomas, challenging him to go out and make All-NBA first team in the upcoming season.

Kobe continued the "Mamba Mentality" on instagram by issuing challenges to Kendrick Lamar, DeMar DeRozan, Richard Sherman and Allyson Felix. In a series of posts, using keywords that inspired his Nike Kobe A.D. "Mamba Mentality" Pack, Kobe issued the following challenges.