Flanzig and Flanzig featured in Crain's NY on our Sponsorship of the Five Boro Bike Tour

Posted on May 9, 2014 12:17pm PDT

New perks for TD Five Boro Bike Tour riders

The 32,000 cyclists participating in the TD Five Boro Bike Tour will notice
some changes from previous years, including more entertainment zones along
the route on Sunday, May 4 and a beer garden at the Bike Expo at Basketball
City, where riders pick up their registration packets on the Friday and
Saturday before the ride.

For the first time, five food trucks are parked outside Basketball City
on Pier 36 where cyclists can also enjoy local beers courtesy of the state's
tourism campaign. On the bike route, riders will be able to listen to
music at eight more entertainment stops—for a total of 22.

The new amenities are courtesy of added sponsorship dollars flowing into
the non-profit organization that runs the 40-mile tour.

Five food trucks will be parked outside Basketball City on Pier 36.Photo: Ken Podziba

This has been a banner year financially for Bike New York, said Kenneth
Podziba, chief executive of the organization. The tour gained five new
sponsors for a total of 10. The newcomers are Chipotle, New York Apple
Association—which is donating 12,000 apples—
I Love NY/Taste NY, bike-rental firm Spinlister and
personal injury law firm Flanzig & Flanzig. They join REI, Kind Bar, Del Monte Fresh Produce, Bloomberg LP—which
re-upped for "a lot more," Mr. Podziba said—and title
sponsor TD Bank.

"The new sponsorship money will allow us to educate more people [on
how to ride bicycles safely] and we also hired two new community outreach
coordinators," said Mr. Podziba. He declined to disclose how much
each sponsor is contributing.

Even more changes are in the works.

Bike New York wants to move the tour registration to the fall from its
traditional date at the start of the year, to attract more international
participants and domestic travelers who have to fly into the city for
the annual event and need more time to make travel plans. Currently, just
5% of the tour's participants come from abroad while two-thirds are
from the Tri-State area.

"I think an event of this magnitude should attract more international
riders," said Mr. Podziba. By contrast about half, or 25,000, of
the much larger TCS New York City Marathon's runners come from abroad.

Registration dates could change as soon as this year for the 2015 ride.

"It's a goal of ours to do this," said Mr. Podziba, conceding
that any increase in international riders would reduce the number of slots
available to locals as the route cannot currently accommodate an increase
in the number of riders.

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