Eric Marasco- Promotional Marketing and Printing: Indianapolis

clothing

A computer training company approached Proforma in the hopes of mending a problem that they had in the past with their tradeshow promotions: their shrink-wrapped t-shirts, while creative and easy to transport, had stayed too wrinkled for anyone to wear. The company was looking for a new way to package and manufacture t-shirts for their upcoming tradeshows that would not only be eye-catching but also wearable.

Proforma suggested folding, rolling and banding the shirts together with an 11″ by 2″ printed paper band, all held together with a piece of double-sided tape. Additionally, they developed two vivid t-shirt designs that could be passed out during events.

Proforma’s solution was the most unique and cost-effective that the company had ever seen, and the rolled-up t-shirts were a hit at the computer training company’s tradeshow. Just like the t-shirts that they provided, the company agreed that Proforma was a perfect, cost-effective fit for their tradeshow promotion needs.

Odds are, you’ve pulled on a t-shirt promoting a company’s brand without even thinking about it (Chicago Bears? Abercrombie & Fitch?). Don’t you want others advertising your brand, too? Apparel is the largest category within the promotional products industry for good reason. Think about it… If the average promotional product is kept for seven months and 81% of recipients keep useful items, apparel’s definitely at the upper end of the spectrum.