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messaging apps

Newsrooms are still experimenting with the best ways to take advantage of connecting with the massive number of users on messaging app platforms. What does success look like? For one Washington Post reporter, that means putting a not-so huge number of readers in the driver’s seat of a developing story.

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Just three months after Facebook invited publishers to develop bots for deeper audience engagement on its Messenger platform, the Washington Post has launched a bot that can share the latest trending stories, election alerts including results for local races, and Olympics coverage when the games start next month.