PepsiCo picks up WS' Bonin Bough

September 12, 2008

PURCHASE, NY: PepsiCo hired Bonin Bough, EVP and leader of Weber Shandwick's (WS) social media practice Screengrab, as its new global director of social media across all brands, effective September 29, according to the executive search firm that aided Pepsi's search. Pepsi was not immediately available for comment, but Matthew Schwartz, president of the MJS Executive Search, said it interviewed more than 300 candidates during the process, which began in April. WS said that Chad Boettcher, its SVP of corporate responsibility who was hired in July, will take on the role of campaign manager for Screengrab. The agency noted Boettcher's past experience at MTV and Nike.

PURCHASE, NY: PepsiCo hired Bonin Bough, EVP and leader of Weber Shandwick's (WS) social media practice Screengrab, as its new global director of social media across all brands, effective September 29, according to the executive search firm that aided Pepsi's search. Pepsi was not immediately available for comment, but Matthew Schwartz, president of the MJS Executive Search, said it interviewed more than 300 candidates during the process, which began in April. WS said that Chad Boettcher, its SVP of corporate responsibility who was hired in July, will take on the role of campaign manager for Screengrab. The agency noted Boettcher's past experience at MTV and Nike.