Playboy founder and American icon Hugh Hefner died on September 27 (Wednesday) at his home at the age of 91. According to Playboy Enterprises Inc, he died from natural causes and was surrounded by loved ones during his last moments. Born on April 9, 1926 in Chicago, Hefner founded the Playboy magazine in 1953 and was known for his flamboyant lifestyle. He was also a philanthropist and a political activist. Having also appeared in many movies during his lifetime, Hefner started by serving as a writer for a military newspaper during World War II. As people are yet to come to terms with his death, condolences are pouring in on the Internet, especially on Twitter.

From sharing his old photos to their favourite quotes by the man, here is how people are remembering the Ultimate Playboy on the micro-blogging site.

He is survived by his wife Crystal and four children — David, Marston, Cooper who is currently the Chief Creative Officer at the company and Christie, who served as CEO of Playboy Enterprise for more than 20 years.