New York, NY – October 26, 2010 – Everlast, the global leader in boxing, MMA and fitness, today announced the launch of one of the most anticipated fitness products of the year, the EverFlex Cardio Strike Bag. Now available, the EverFlex Cardio Strike Bag is the ideal training tool for the budget conscious home fitness enthusiast seeking an authentic boxing, mixed martial arts and kickboxing cardio workout.

The culmination of years of product development, the patented Cardio Strike Bag is inflatable and features an EverFlex spring mounted design that provides a more dynamic workout to help develop endurance, speed and timing. The bag, packaged for easy delivery or carrying out of store, includes an online workout specially designed by Everlast trainers and fitness experts to develop hand-eye coordination, upper and lower body conditioning and core strength.

“In recent years we have made it our top priority to develop products that address the growing fight sports home based fitness workout market needs, wants and desires,” said Matt Cowan, VP of Marketing & Products for Everlast. “The EverFlex Cardio Strike Bag is the most compact, lightweight and easy to assemble free standing heavy bag on the market and set to take fight sport training and cardio kickboxing to a new level.”

In a recent SGMA 2010 Sports & Fitness Participation Topline Report, between 2008 and 2009 participation rates among boxing and kickboxing have increased 6.4% and 20.1% respectively. With an impressive 36% of male and female fight sports participants falling into the coveted 18-24 year old demographic.

This growth is in part linked to the popularity and effectiveness of interval training, bursts of high intensity work alternated with periods of rest or low activity, which is the foundation of all fight sport training. According to the American College of Sports Medicine, more calories are burned via short, high intensity workouts than any other form of exercise.

The EverFlex Cardio Strike Bag is available at www.Everlast.com, sporting goods retailers and mass merchants.

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About Everlast Worldwide Inc.

The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From heavyweight champion Jack Dempsey and middle weight legend Sugar Ray Robinson to the undisputed middleweight champion Jermain Taylor and UFC champion Randy Couture, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, Everlast’s products are sold across more that 75 countries and 6 continents. Everlast is a wholly owned subsidiary of Brands Holdings Limited, a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.