John Warrillow is the founder of The Value Builder System, a company that helps business owners improve the value of their company. Prior to starting The Value Builder System, John started and exited four companies, including a market research business that was acquired in 2008. John is the author of the bestselling book Built to Sell: Creating a Business That Can Thrive Without You, which was recognized by both Fortune and Inc Magazine as one of the best business books of 2011. His latest book, The Automatic Customer: Creating A Subscription Business In Any Industry was released by Random House in February 2015. John has been recognized by B2B Marketing as one of the top 10 business-to-business marketers in the United States.

In this episode we talk about:

John's latest book, "The Automatic Customer: Creating A Subscription Business In Any Industry"

The 9 subscription business models that John's identified in his book

We discuss case studies across a variety of industries using each model