Action

Assisted in executing proactive communication with key audiences on the eve of the audit’s release

Proactively pitched interviews with print journalists who were writing stories from embargoed information from the auditor

Conducted media training for key executives

Proactively pitched interviews upon the audit’s release

Monitored and corrected/clarified inaccurate information

Result

The organization’s response to the audit resulted in no legal or legislative action being taken. Additionally, there was no disruption or loss of business. While the organization had anticipated receiving several calls and emails from upset or concerned stakeholders, they were surprised by the number of compliments for how the issue was managed, which outweighed concerns 10-to-1.