Apple reputation falls behind Amazon\’s in Harris poll

\”Our results show Amazon has managed to build an intimate relationship with the public without being perceived as intrusive,\” said Robert Fronk, publisher of the poll. \”And as the company that is so widely known for its personal recommendations, more than nine in 10 members of the public would recommend Amazon…\”

Apple still boasts an \”excellent\” rating, as do Walt Disney
, Google
, Johnson & Johnson
and Coca-Cola
to round out the top six of the 60 \”most visible\” companies in the country.

Goldman Sachs
and AIG
bring up the rear, with both labeled as being in \”critical\” condition. Bank of America
had joined the other two at the bottom of the heap in last year\’s poll but graduated to \”very poor.\” Even Halliburton
, BP
and Monsanto
scored higher.

The biggest year over year change for the better, along with Bank of America, was ExxonMobil
and J.P. Morgan Chase
. Best Buy
took the biggest hit, followed by Honda
and Kraft
.

By industry, technology has the best reputation and it\’s been getting better each year. Travel and tourism is a distant second. On the bottom of the list, no surprise, is tobacco. Financial services and airlines didn\’t far too well either.

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