SEO Tips for Expert

Thursday, April 19, 2012

What is the good thing for a website if it cannot bring business for your company? What is the purpose of a creative designing and the exemplary layout if the targeted visitors never gets to your website? In a very simple word we can say that a website that's lost among the several others is nearly as good as not having it within the 1st place! To confirm that your website is visible to the targeted audience who might be converted as your customers, optimizing it is non-negotiable.

Search engine optimization is a technique by which the search engines like Google, Yahoo, and Bing etc will get your website when a targeted audience is looking for similar business that your company is providing. In the phase of post-optimization, you'll witness a gradual increase in traffic to your website and increase the possibility of the sales conversion. For these results what you will have to do is to collaborate with the Kolkata SEO Expert and leave the remainder to their expertise.

Many large scale corporations have their own Search Engine Optimization team. You are advised to hire a quality SEO service providing company for getting those targeted results. In the recent times of competitive environment and the rat race to get to the highest position, you should be aware of your targets and the ways of getting those. You definitely want to avoid wasting the money but if you are looking for a prominent visibility via SEO then we can assure that SEO is not the area to cut down on. If you are willing to pay a justified amount of money for SEO then that will be the proper reason behind your success through your website.

The positive thing about the Kolkata SEO Expert is that you can get the best solutions at a reasonable market cost. There are many SEO services providing companies who have proved their value by chalking out and implementing quality optimization solutions for the other companies’ world over and currently those companies are creating large profits from their individual websites.

Every SEO services company takes a basic approach to optimizing a website, keeping some of the basic points unchanged. These basic points relate to the

1) Content of the website

2) The navigation of the site

3) The keywords analysis and the density of the chosen keywords

4) Links and hyperlinks or incoming and outgoing links quality.

Those service providing companies are checking your website thoroughly to confirm there was no loopholes.

Among the noteworthy aspects of the SEO Expert Kolkata India is not to use the Black Hat SEO techniques. There are many service providing companies that adopt illegal “Black-Hat” methods to get in to the top faster. Such actions can be punishable by the Google and thus your website will be banned permanently via Google. Thus, while selecting an SEO company for your outstanding web visibility, you need to check their brand name, their reputation, their success records and therefore the rate at that they'll be on the market.

Tuesday, March 6, 2012

"Google bombs" are collective efforts to link to a website by a particular key phrase and artificially elevate an internet site within the Google search results for that search phrase. Google bombs heavily depends on the influence of PageRank. Some Google bombs are being made by the political motivation, whereas others are done as pranks, and a few could be motivated by ego or self promotion.

Why Did This Work?

Although Google's actual algorithms for keywords ranking are a mystery, but we know that Page Rank plays a roll. Google's search engine thinks that the words which are used to link in the content that could be a reflection of the content-source. If many people create a link to a specific phrase, like "Using Google Effectively", Google can assume that this key phrase is related to the content of the page, though the individual phrase is not used within the page itself. To make the Bush Google bomb, many individuals simply had to make a hyperlink from the phrase "miserable failure."

What Did Google Do concerning the Bomb?

Initially, Google did nothing to alter the search results. The September 2005 statement from Google concludes with,

"We don't condone the practice of googlebombing, or any other action that seeks to affect the integrity of our search results, but we're also reluctant to alter our results by hand in order to prevent such items from showing up. Pranks like this may be distracting to some, but they don't affect the overall quality of our search service, whose objectivity, as always, remains the core of our mission."Google has since rethought this position and altered their algorithm to eliminate many bombs.”

What Lessons Do Google Bombs Teach Webmasters?

The most vital lesson from Google bombs is that the phrase you use to hyperlink to another web page is important. Do not link to documents with "click here." Use anchor text that describes your document. For example, learn more concerning search engine optimization.

The first Google bomb was launched as a joke by Adam Mathes. He linked the Web site of his friend Andy Pressman to the phrase "talentless hack"

Weapons of mass destruction" was linked to a joke page claiming "these weapons of mass destruction cannot be displayed"

French military victories" was linked to a similar joke page.

The end of the Google Bomb?

In January of 2007, Google announced that they'd tweaked their search algorithm to remove most Google bombs. When they announced this, the "miserable failure" bomb was not working. Is that this the end of Google bombs? I think “NO” … Though this algorithm tweak eliminated many of the Google bombs, it failed to eliminate all of them.

Wednesday, February 29, 2012

Today Facebook rolled out a replacement version of Fan Pages that look much closer to profiles because of the addition of Timeline. As reported, this unharnessed coincides with the "Facebook Marketing Conference" (FMC) occurring in New York. The new look Pages have abundant bolder and visually appealing look:

Some of the highlights of the new pages provide admins the flexibility to feature milestones, cover pages, customize the page with pertinent info, message privately, read activity logs and have access to additional admin tools.

Cover Photo

Just like Timeline for profiles, Pages can currently have the flexibility to feature a canopy photo at the highest of their page. These 851 x 351 pixel photos are often an existing Facebook photo or a replacement photo that an admin uploads:

Pinning and Wide Posts

An extremely valuable tool to marketers comes in conjunction with the restructure of Pages that permits specific posts to attain bigger visibility or to be pinned at the top of the page. By choosing a star button on a post, the width can increase to draw a better visibility. If the pencil icon is chosen, the posts are going to be pinned to the highest because the main post.

This is an excellent feature which will extremely build a Facebook page act additional sort of a landing page with targeted messaging being additional visible than daily chatter.

Important information at the Top

Photos can stay within the 1st spot, however each different position are often modified to what matters the foremost. Further spots are often full of current info or (up to 12) Facebook applications:

Noticeably absent is the presence of Facebook tabs. InsideFacebook reports that custom tabs won't be able to be used for landing pages as all users are going to be driven to the most timeline enabled Page. Instead it's suggested to awkwardly pin a selected post to the highest of your page that links to a Facebook tab.

Private Response Messages

A very nice new communication feature is included that permits brands to privately answer users. New messages can show up within the notifications panel and may be turned off if a Page desires:

Improved Admin Panel

The admin panel of a Page currently adds in notifications very like typical profile pages. Included within the new look admin panel is messaging and a snapshot of recent activity and likes:

Enabling Timeline for Pages

In order to examine the new Facebook page preview, an admin should be enabling it for the page. To try to this merely head to the standing page and click on upgrade on the page you’d prefer to update.

Currently its up to directors to publish the restructure, however all pages are going to be migrated to the new system on March 30th.