DesignThinkers 2011

DesignThinkers is Canada’s leading design conference, hosted by the RGD (Association of Registered Graphic Designers).

In 2011, the RGD approached Parcel Design (where Russell was creative director at the time) to create the conference materials under the theme of connectivity. Instead of just conveying the message, we set out to actually connect designers and create a truly collaborative piece. Nine studios across Canada participated in an exquisite corpse which was then used as a pattern for the materials. The concept was very well-received, and raised the bar for conceptual thinking and collaboration within the design community.