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Elizabeth Arden

If we had to pick out a power-house woman, it would have to be tireless entrepreneur and legendary innovator Elizabeth Arden. Since the turn of the 20th century, when it was rare (and scandalous) for women to wear makeup, Arden became a pioneer and leading figurehead in the world of beauty. As someone who highlighted that beauty and makeup should cooperate to develop ‘a woman’s finest natural assets’, we just had to stock some of her beauty and cosmetic goods.

Living by her mantra ‘To be beautiful is the birthright of every woman’, Elizabeth Arden created a number of makeup goods that benefited the skin, fragrances and scientifically driven skincare and anti-aging formulations that resulted in her building a cosmetics empire in the United States.