By now, you’ve all seen these generic influencer campaigns: an influencer holds a product with a smile. Nothing seems genuine about the situation but still, we see it all the time. Aren’t there more creative ways to work with influencers? To encourage marketers to give their influencers much more creative freedom, we’ve compiled a short […]

Just last year, brands faced a big issue on Instagram: sharing external links with followers. Can you recall posting about a new blog post on your account and having to direct followers to your bio to click the link? No one cared to take the time to go to your account and check out the […]

250 million people check their new Instagram Stories every single day. Instagram stories got so popular that it even knocked down the daily usage of stories viewed on Snapchat! Now that Stories have become a dominant channel on Instagram, brands are starting to figure out how to best use them to get noticed in their fans’ feeds. The […]

Ever wondered what’s the best hashtag to caption your Instagram post with? Thought if adding that extra hashtag would do any good or harm it? Analyzing 100 million Instagrammers, we’ve identified the secrets of #hashtagging content to increase its viewable audience. There is a plethora of possibilities to tag an Instagram post with. It can […]

For many marketers, influencer marketing is a new concept. They might be familiar with the term, but not so much with the actual outreach and collaboration. Following a previous blog post, where we learned how marketers who work closely with influencers make first contact with influencers, we decided it’s time to hear the other side […]

The relationship between a brand and influencers is always a work-in-progress and even though it is a professional one, it does requires a lot of personal nurturing and care, unlike other professional collaborations. The fear of rejection is what makes this relationship so unique and delicate. A slight disturbance and you might end up putting […]

While big businesses are busy pursuing macro-influencers, you can be collaborating with these types of influencers who are not as expensive, yet have a stronger influence on their followers. Micro-influencers are individuals who have a smaller following than top-tier influencers, but are considered experts in a specific niche. Micro-influencers have been found to have a higher […]

Are you working with Facebook influencers? If so, there are new guidelines you should be aware of. Facebook announced new rules for branded content, asking creators and publishers to tag business partners in branded posts. What’s Branded Content According to Facebook? Facebook defines branded content as any content by a creator that “features or is […]

When it comes to influencers, less is more. For a long time, the number of followers influencers have used to signify their value. But blindly following the followers count no longer works. According to a new research, micro-influencers show higher ROI than macro-influencers – celebrities and influencers with large audiences. Micro-Influencers’ Fans Support Partnered Posts Klear̵...

Influencer marketing keeps gathering momentum. Over the first quarter of 2017 more brands prioritize it as a leading marketing channel and allocate growting budgets for influencer campaigns. The first quarter of the year has ended and it’s a good time to take a quick look at the state of the industry. Micro-influencers draw a lot […]