So, Yahoo is beta-testing a self-publishing advertising service that would work like Google's AdSense, which can only mean you will see more ads on the sidebars of this and many other blogs.

On a related note, Wired runs an interesting piece about what looks like a logical extension of the search marketing. "The average web surfer spends less than 5 percent of his time using a search engine. That means Google earns almost $3 billion a year from people who devote 95 percent of their time on the internet to doing something else. This is where Roy Shkedi, an engineer and chief executive officer of New York behavioral-marketing firm AlmondNet, comes in. He has patented an idea that he believes could bring tightly targeted advertising to the remaining 80 percent of our time online when we are not searching or shopping."