One of Walt Disney World's longest-running attractions features eye-rolling one-liners and a song that salutes strawberry shortcake — but no sign of princesses or Mickey Mouse.

The Hoop-Dee-Doo Musical Revue will mark its 40th anniversary Friday after more than 37,000 dinner-show performances at Pioneer Hall, tucked away in Disney's Fort Wilderness campground.

The three-times-a-night show usually sells out its 362 seats, and Disney says 10.5 million guests have seen it. But it also is unknown to many visitors.

"We have a really surprising mix of people who have been there over and over again. … Then we also have people who say 'We didn't know this was here,'" said Scott Whittemore, who has been in the Hoop-Dee-Doo cast for three years.

"Just by sheer location, it's a little more off the beaten path," he said. "You have to make a concerted effort to get there."

Pioneer Hall, styled like a Frontier dance hall, is on the south shore of Bay Lake, southeast of the Magic Kingdom.

The Old-West-meets-vaudeville show features six characters that go for toe-tapping music and knee-slapping humor.

"Call me butter, I'm on a roll," quips Six Bits Slocum, the comedy cowboy of the troupe. He's paired primarily with ponytailed foil Dolly Drew. Claire de Lune and Johnny Ringo are the cast dancers, and Flora Long and Jim Handy are in the spotlight as singers of Americana tunes. The whole production is pretty punny.

"It's like a family-friendly saloon show," Vazzana said.

Marilyn Magness played Dolly Drew in the initial cast, which was made up of college students. No one expected the run to go beyond that first summer in 1974.

"We all thought when we got here it was going to run three months," she said. "It was a grand experiment designed to give people at Fort Wilderness something to do evenings so they wouldn't have to leave [Disney property]."

That first crew — including writer Larry Billman and original director Forrest Bahruth — ironed out the jokes and routines and adjusted during the summer, said Magness, who now works as a creative director for Walt Disney Imagineering in Glendale, Calif.

"We were kind of just trying stuff out," she said. "When it cracked us up and made everyone laugh, we landed on it. It went in the show."

Over the years, the show has been tweaked — but in keeping with the original spirit, Vazzana said.

"We wanted to make sure that if you came to see the show now, and you had come as a child, that you wouldn't really notice a difference," he said. "We maintain costumes, characters and the feel of the first three numbers."

A big shift occurred in 1979, coinciding with a menu change. The routine for "Apple Pie Hoedown" was replaced with "Strawberry Short Cake Walk," a number that still ushers in the dessert.

Flexibility remains. A "Do you want to build a snowman?" quip — a reference to a song from the Disney animated hit "Frozen" — recently was added. A segment has a character being sent into "time out," a parenting concept not around in the early 1970s.

The show is also tailored to the abilities of the current cast, said Vazzana, the director. For instance, Whittemore's skills on the ukulele led to a "Dueling Banjos" number for his Six Bits alter ego.

Hoop-Dee-Doo has two casts. One group does all three shows in a given night.

"It's a grind. … It's a difficult show because of the stamina," Vazzana said. "There are six people delivering it, and it's about an 80-minute show, including food. It's kind of an amazing machine."

Servers in red-checked shirts deliver the food — fried chicken, pork ribs, mashed potatoes, corn and beans — to the table. The price ranges from $56.99 to $66.99, depending on seat location, and includes beer, wine and sangria.

The show has survived despite the many options at Disney World, which now operates dozens of hotels and resorts.

"I always thought it would last because it had good bones. It had good Disney bones. It was built on clean, wholesome humor," Magness said.