Flair sues Freedom Suzuki

According to TMZ, a car dealership in Columbia, South Carolina is being sued by wrestling icon Ric Flair. He alleged that they are using his name, slogans along with his likeness on radio and TV ads. He says he did not give them permission to use this information.

The lawsuit, which was filed in federal court, alleges Freedom Suzuki was using Captain Freedom, which resembles the wrestler. The character also mentions his name.

Ric Flair (Photo by the Internet)

It also uses one of Flair’s slogan and closely resembles another one of his trademarks. The character says “Whoeee!” instead of Flair’s famous “Woooo!.” In addition, it says, “To be the man, you have to beat the man.”

Flair, who was approached by the company earlier, says he never agreed to any contract with the company. Also, he alleges he never gave them permission to use his name or likeness in advertising.

He’s seeking damages, along with asking the company to pull the ads.

“The complaint was just filed Thursday and we are reviewing it and we will respond on the merits of the lawsuit,” Timothy St. Clair said, a lawyer for Freedom Suzuki.