ONCE AGAIN - THE TAGGING DRIVE

We launched a campaign that made use of Facebook tagging to persuade the young people of Bangalore to donate unwanted items to charity. Donations flooded in and we won a silver at the WARC Asian strategy awards and gold at DMA ECHO. Here's the full story, once again told by me! http://adsoftheworld.com/media/online/once_again_the_tagging_drive