Brenden Rawle

Brenden Rawle is the Director of Interconnection in EMEA, where he and his team work with our Network, Content and Enterprise customers to place interconnection at the heart of their strategy for service deployment and digital transformation

The life of an Interconnection Specialist or Peering Lead at Equinix is busy at the best of times. However, as spring turns into summer, the good and the great of the network and content provider community are engaged in a frenzied criss-crossing of land and sea as they attend some of the most important interconnection events of the year, and we’re right alongside them.

From a fledgling start in some key U.S. metro locations, the Equinix Internet Exchange™ (IX) and its associated NSP/ISP peering ecosystem have grown to span almost all corners of our business around the world, and continues to expand and evolve in our global Equinix International Business Exchange™ (IBX®) data centers.

A multi-IX model that has proximity, low-latency and a high quality of experience in mind will need to be established, such as regional peering. Regional peering satisfies proximity demands between ISPs and their customers. It also creates even greater resilience in service delivery.

The legacy enterprise network is flat, expensive to run and does not provide the flexibility and elasticity that a cloud-enabled enterprise demands. As the primary platform for service consumption, the offering from the NSPs had to change.

Today, we see significant investment in building a new internet peering hub in the UK, based around the Equinix campus in Slough. It started slowly. LINX deploying a node in LD4 was an early boost. Equinix LD5 joined Equinix LD4 in 2011, initiating the first private peering arrangements.

Tomorrow’s IT infrastructure needs to have agility at its heart. It must support the launch of new services in double-quick time, support in-life changes to existing services with zero impact, and be a flexible platform that enables businesses to scale and expand rapidly as required.

In the spring and summer of 1901, something unexpected began to stir in Barcelona’s art world. A strange malaise began to take hold of Pablo Picasso, one of the bright young artists of the European avant-garde. Gone were the vibrant and bright hues that had made his name, and in their place emerged a monochrome view of the world that spoke of melancholy and depression. The Blue Period had begun.