Luxurious Mandarin Oriental selects BMW as its official premium limousine

Published On 19 February 2014

The Mandarin Oriental Jakarta, BMW Indonesia, and the Blue Bird Group jointly announced the launch of this new BMW premium limousine service. This new service will provide the hotel’s discerning guests with a seamless and unrivalled travel experience outside of the hotel premises in 2014 and beyond.

President Director of BMW Indonesia Mr. Ramesh Divyanathan presented one unit of the BMW 730Li and four units of the new BMW 528i Luxury to the Director of Blue Bird Group, Mr. Sigit Djokosoetono, and General Manager of the Mandarin Oriental Jakarta, Mr. Mark Bradford.

“We are delighted that the Mandarin Oriental Jakarta has selected BMW as its official premium limousine. As the world’s leading premium automotive brand, we constantly strive to maintain our focus on excellence, innovation and design. This focus is evident in every BMW limousine. The hotel’s decision to choose its fleet from the BMW 7 Series and the new BMW 5 Series range is recognition of BMW’s leadership in providing a high-class luxury experience to Indonesia’s hotel industry. This cooperation has been made possible with the support of the Blue Bird Group as the biggest limousine operator in Indonesia,” said Ramesh.

“Through this strategic collaboration, the Blue Bird Group aims to offer a more comprehensive set of choices to Indonesian consumers, particularly for premium segment vehicles. The presence of BMW premium limousines at the Mandarin Oriental is a realization of our commitment to always provide the best and exclusive service to our customers,” explained Sigit Djokosoetono.

“We are very pleased to partner with BMW Indonesia,” said Mr. Bradford. “BMWs global reputation for absolute attention to detail, its legendary seat comfort for passengers, and its safety track record in a high performance environment are the essential components which enable us to provide our eminent global travellers with an outstanding guest experience from the moment they arrive in Indonesia.” “Travelling in Jakarta can be a challenging experience because of the traffic,” said Christian Dolenc, Director of Rooms at the Mandarin Oriental Jakarta. “However, now with BMW as our official premium limousine, guests will be able to enjoy luxurious driving comfort with a complimentary iPad and Wi-Fi service to stay connected whilst on the move.”

The Mandarin Oriental Jakarta’s limousine fleet will include one BMW 730Li and four new BMW 528i Luxury cars. The BMW 730 Li is set to reinforce its position as the most innovative limousine in the luxury segment. This flagship model embodies sporty elegance, innovative technology and luxurious comfort in equal measure. Guests at the Mandarin Oriental will get to enjoy extended five-star service on the road as they are pampered in a comfortable and spacious cabin equipped with a state-of-the-art rear entertainment system with an individual high-resolution screen.

The new BMW 5 Series, which was unveiled by the BMW Group Indonesia, last week, comes with precise modifications to accentuate its enhanced functionality, comfort and technology. The BMW Luxury Line exudes a high level of elegance and exclusiveness thanks to a carefully assembled selection of particularly high-class features for the exterior and interior. Leather upholstery with exclusive stitching and interior trim strips in exquisite Fineline anthracite wood create an especially refined interior ambience. The new BMW 528i Luxury offers Mandarin Oriental guests a new rear-seat entertainment system with two tablet-style 9.2-inch displays, a TV function, a DVD drive and USB interface, and a Harman Kardon Surround Sound system with 16 loudspeakers and 600W output. The new version of the ambient light boasts a facility, which allows the interior lighting to alternate in tone between orange and white.