Barbie's boyfriend Ken has just had a major makeover

Barbie brand Mattel has launched 15 new editions of its iconic Ken doll in what the toy company has described as its 'most diverse fashion doll line in the marketplace'.

The new collection of Barbie's boyfriend includes three body types, seven skin tones, eight hair colours and nine hairstyles, as well as 'modernised fashions', which mean Ken can is now dressed in both business attire and sportswear.

Mattel

Body types come in 'broad' and 'slim' while the range of hairstyles includes cornrows and a man bun.

The relaunch of Ken, who was first introduced by Mattel in 1961, comes 18 months after the company overhauled its Barbie line by adding 'tall', 'curvy', and 'petite' Barbie to its collection. 25 additional diverse Barbie dolls have also been introduced to this range.

Following criticism over Mattel's lack of diversity, the brand says these new dolls join over 100 diverse looks launched in the 'Fashionistas' line in the last three years.

'By continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation,' Mattel's Lisa McKnight said in a statement. 'Evolving Ken was a natural evolution for the brand and allows girls to further personalise the role they want him to play in Barbie's world.'

The new Ken dolls will be available at various UK national retailers and can be seen on Barbie.com.