Invest: People & Lifestyle

Work life balance

Quality of life is something else when you live and work in a resort that more than 6.7 million people choose to visit each year.

Residents can enjoy a vast range of opportunities and experiences, with a huge choice of restaurants, cafés, shops, and tourist attractions to visit in their spare time. Local families also benefit from unique festivals and events that others travel miles to enjoy.

Surrounded by the Broads National Park, sandy beaches and countryside spaces – and boasting two Sites of Special Scientific Interest – there are plenty of special places to discover, explore and relax in.

Norwich, Norfolk’s capital city, is just 30 minutes away – and if you need a break from “living on holiday” then Norwich International Airport offers flights to more than 190 destinations worldwide.

On a daily basis, the borough supports nearly 100,000 residents, including a working-age population of 58,400 people, in addition to around 5000 commuters. Businesses based in Great Yarmouth benefit from a strong customer base and personnel market - more than 73% of borough residents work locally and 34% of the local workforce are employed in the extensive tourism industry.

The Acorn profile of people working within a 30-minute drive time of Great Yarmouth is more affluent than the town centre population, highlighting the opportunity for more high-end retailers to target the workforce population.

In the next five years, the borough’s population is expected to increase by 6700 with more than 7140 houses planned to be built by 2030, including 287 homes at Beacon Park in Gorleston-on-Sea. More than 1000 new homes are planned in South Bradwell.