books.google.com - The rise of Google is one of the most amazing stories of our time. Jumping into the search industry long after Yahoo , AltaVista, Lycos, and other competitors, Google offered a radical new approach to search, redefined the idea of viral marketing, and in just seven years became the largest IPO in the...http://books.google.com/books/about/The_Search.html?id=CGFSPgAACAAJ&utm_source=gb-gplus-shareThe Search