STEAK＆WINE OKUBO KUISHINBO

Rebranding of a local steak shop in Shin-Okubo.Area Shin-Okubo, TokyoWork Logomark/Sign/Poster/MenuPoint Rebranding idea consisted of changing to a more chic image based on the idea of an old, blackboard using the colors black and red as the theme of the new brand concept. In addition, the logo of the store was changed from Hiragana to Romanji notation and the main image of the store was renewed.