Concept Optimization: At the Heart of 4 Trends Transforming Innovation

How consumer market knowledge is collected and managed is fundamentally changing, under the impact of four major trends.

Presentation by Waleed Al-Atraqchi, CEO at Affinnova. How consumer market knowledge is collected and managed is fundamentally changing, under the impact of four major trends: a renewed emphasis on innovation, greater connectivity with consumers, the technology shift from automation to empowerment, and the studied pursuit of creativity. To unlock the breakthrough innovation these trends enable, insight teams need to transition from being “stage-gate keepers” to partners facilitating collaboration. How?

Michael Simpson focuses on the future of insight and idea generation, the starting point of the innovation process, and provides three observations of how “smart companies” will generate and identify ...