Best Search Engine Marketing Blogs

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Mike Moran is an IBM Distinguished Engineer and Product Manager of IBM's OmniFind search software (he also has several search related patents to his name.) He knows search engine marketing like few others and has to be one of the hardest working people in the industry. A popular speaker at numerous industry events, he is also the co-author of the best-selling book "Search Engine Marketing Inc", which is an excellent book about search marketing for large organizations.

The Biznology blog provides priceless insights into all aspects of search engine marketing, as well as a few entries on industry news with Mike's personal opinions added to the mix. With some blogs, it's hard to find the nuggets of useful information in between the hype and theory. Biznology is clearly the result of practical, in-house search marketing experience with organic optimization, paid search, Web analytics and on-site search.

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If there ever was a reason to question the business and branding benefit of starting a company blog, then look no further than the Bruce Clay Blog. While the Bruce Clay name was already well known industry wide, the blog has been instrumental in elevating the Bruce Clay brand to new levels. The success of the blog is directly tied to the talented writing by Lisa Barone and editor Susan Esparza. These two partners in crime not only cover industry news and events with flair and insight, but they do it with a sense of humor. The interesting thing is that the humor is often specific to being involved in the search marketing industry and these two are obviously "in the know". If you're lucky enough to have a "The Lisa" tee shirt, you'll know what I mean.

The blog navigation includes recent posts and archives, but we'd love to see tagging at the category and post level. It would make things much easier to find and with this blog, there's an abundance of high-quality content to be found.

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John Battelle, co-founder of Wired Magazine, author of "The Search" and founder and chairman of Federated Media, is the author of what is arguably the most popular blog on the Internet covering search engines and search marketing. With over 80,000 RSS subscribers (at the time of writing), John covers Google in depth along with Yahoo, Microsoft and Ask.com. He also offers a peppering of interviews and insights on up-and-coming search technologies and online media. As he is keen on social media, Searchblog contains an interesting Digg-style social news resource called SearchMob that allows readers to submit stories, comments and votes.

What I like about Searchblog is the benefit readers get from John's deep contacts in the search engine industry. The insights, interviews and inside information he's able to provide simply cannot be found elsewhere. He's also continually refining Searchblog through interesting applications like the search referral widget that suggests blog post content based on the search query used to find the blog.

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Google's favorite spam fighter has also served as an informal liaison between the webmaster community and Google over the past few years. While the blog is his own and not a company blog, Matt has made great progress spreading the Google word and also dispelling common myths though informational posts and videos.

At search engine conferences, Matt is popular enough to have clusters of geeky fans )affectionately named "Cuttlets") who swarm around him after presentations and whenever he stops moving long enough for them to aggregate. The blog is no different.

One of the strongest indications of a blog's impact and influence on readers is the number of comments it inspires. Matt Cutts' blog is likely one of the most active blogs in the comments area, with much of the "good stuff" coming from the posting and answering of questions.

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Ranked by Advertising Age and Edelman's Social Media Index as a leading marketing blog, Online Marketing Blog ranks in the top 120 blogs out of 92 million tracked by Technorati. Editing duties are performed by TopRank CEO Lee Odden who provides industry insight into topics ranging from natural search optimization to online public relations to marketing with social media.

This content rich blog delivers the goods with a mix of interviews, personal industry observations, tactical tips, coverage of search, PR and direct marketing conferences, social media marketing tools and weekly features such as Reader Polls.

Unique features include popular tools such as the RSS button maker and social bookmarks creator which have been used by over 50,000 blogs. There's also the who's who of search marketing blogs called the BIGLIST which is updated weekly and currently tracks over 400 of the best blogs on internet marketing.

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Jennifer Laycock does the editorial honors at Search Engine Guide by providing useful commentary about the search marketing industry that is geared toward the needs of small- and mid-sized companies.

What I like about Search Engine Guide's blog is its combination of articles and industry news. The blog points to the many informative Search Engine Guide articles written by an array of well-known search marketing experts. The SEG blog also drills down into specific topics of interest. Posts range from recaps of industry conferences to insights about changes with popular search engines.

After each post there is an invitation to discuss the topics in the Small Business Ideas forums, which are quite active and provide the reader an opportunity to create a dialogue with other like-minded search marketers. That interaction and commentary are what brings value to this blog and what elevates it above the plethora of SEM news blogs out there.

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Loren Baker is the editor-in-chief of this popular search marketing industry news blog. It also has a number of regular contributors, including Greg Sterling and Jessica Bowman. Search Engine Journal is well connected with the PR teams at each of the major search engines, which serves as an indication of the quality writing and blog editorial.

One unique feature of Search Engine Journal is the popular search marketing blog contest, which invites nominations and votes to determine favorite blogs in a variety of categories within the search marketing industry.

The design of this blog is first rate and, as with other news blogs, SEJ publishes numerous posts each day. It would be helpful to have a chronological archive, tags and more categories to use in finding past blog posts. Overall, the SEJ blog is a great resource for staying current with industry news.

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Danny Sullivan took the search marketing world by storm (again) after starting a new group of companies, including the blog Search Engine Land. It features some of the top writing and reporting talent in the industry, including Chris Sherman and Barry Schwartz. Search Engine Land covers all aspects of search marketing from SEO to paid search to social media.

In fact, Search Engine Land is made up of several sub-category "Lands" that make it easy to find articles and news posts according to specific areas of interest. There are daily and monthly recaps of important stories in the search marketing industry as well as topic-specific columns from many of the industry's top search marketing practitioners.

There's a lot to like about this well-connected blog, from the range and depth of content to the actual blog design. It's incredibly easy to find archived posts on certain topics, which can be a challenge for a blog that produces as much content as this one does.

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Don't have time to sift through hundreds of forum posts to find the next SEO nugget? Don't worry, because Barry Schwartz and his team of bloggers cover the industry inside and out like no one else. Search Engine Roundtable excels by monitoring search marketing industry forums and summarizing the best information. It is also a must-read during search engine marketing conferences, with up-to-the-minute blog posts submitted by 3 and sometimes 5 or 6 people covering the event. Whatever story is being written about, you can be sure there will be thorough coverage of it and a link to the relevant forum discussion threads.

Search Engine Roundtable is a highly respected blog with links from all the major search engines as well as numerous awards to its name, including "best blog" from Marketing Sherpa and Search Engine Journal. Not only does SER cover the forums; it has its own forum as well.

One of the things I like best about the Search Engine Watch Blog is that it offers a different set of perspectives on industry news and link roundups. There are no comments allowed by readers, so the only way to interact is by starting or commenting on a related forum post.

Search Engine Watch has built up a significant amount of momentum since it started in 1997. With staff changes as well as (at the time of writing) the addition of Kevin Ryan as VP Global Content for Search Engine Watch, the blog's evolution will be interesting to watch.