The Studio Fluor was invited to submit a proposal for the renewal of the global image of the National Museum of Contemporary Art - Museu do Chiado, which included designing the new identity, web presence, editorial and promotion.MNAC - Museu do Chiado, which was one of the first museums of contemporary art being created around the world, was intended, with this contest, to create a strong identity and communication, to enhance is position as a major center for contemporary art in Lisbon.Fl˙or, which did not win the contest, presented two proposals, which responded to the two possible paths to follow in the future by the Museum.