"The analytics aren’t telling you what to do. They’re telling you ‘this is what you’re doing. Is this what you intend?’ StoryFit is here to help the movie industry to really gut-check their decisions."

"StoryFit used AI to analyse the data of over 2,000 films, and over 25,000 roles. If AI can help us identify our subconscious stereotypes, and then prove there’s a business case for smashing them, that can only be a good thing."

"Will female creatives also have to battle AIs for jobs?" Campaign Live, March 14, 2018

"StoryFit, a fascinating compwhich wich is applying AI to the realm of storytelling, offering services to book publishers and studios to help them evaluate stories determine optimal marketing fit, and more."

"From a business perspective, there’s a lot of reasons to be here (Austin). I can raise money; I can sell to both coasts…I can have a company of happy people.” - “Tech is science plus creativity, and Austin fuels that creativity."TechEmergence, Aug. 14, 2018

"According to research from Cognizant and StoryFit, less than a third of characters in this year's Oscar-nominated films were female..." - "The Oscars is bad at representing ethnic minorities and women – but just how bad?"The Telegraph, Feb. 27, 2018

"The tools will use AI and machine learning to drive editorial predictive analytics and automated keyword enhancements to help make publishers’ titles more discoverable." - "Nimble & Efficient: How LSC Communications Is Modernizing the Book Industry Supply Chain," Book Business, Aug. 9, 2017

"We’ve seen the beginnings of artificial intelligence in the world around us." - "Google and others lead AI revolution in machine learning" The Weekend Australian, Nov. 15, 2017

"In the entertainment industry, it can mean the difference between a box-office hit and a flop. Tech expert StoryFit tells us more." - A CLOSER LOOK AT PREDICTIVE ANALYTICS AND HOW IT SHAPES THE ENTERTAINMENT INDUSTRY" Retina Post, March 8, 21018

"We’re looking at understanding the story first at its core and saying, 'Here's how it can best be told as a story or a movie." - "Can AI predict the next bestseller?"Austin Business Journal, Aug. 1, 2017

"When these analytical results are compared to a manuscript submission or acquisition, publishers can see just how on- or off-target it is." - "How AI Can Invigorate Publishing." Disruptor Daily Aug. 10, 2017