Inside PR #12 – Monday, June 19, 2006

So much for our 30-minute rule…we blew it out of the water this week, clocking in at 43 minutes before we close the show with a track from the new band Fair Ground. We had an embarrassment of riches with a lot of comments and feedback this week, so we got thrown off. We’ll tighten it up and get back to as close to 30 minutes as we can in future episodes. Hopefully the show notes will help you navigate to the parts that interest you the most.

Please keep the comments coming through the blog and don’t be shy about dropping us an audio comment (Waxmail works well) or regular e-mail to insideprcomments@gmail.com, or call our new comment line: 206-600-4741.

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Show Notes:

0:28 Terry opens the show and notes the comment line is active and awaiting your calls. 206-600-4741

1:20 David talks about posting the audio comments to the blog as they are received as opposed to saving them up for the weekly podcast. What do the listeners think?

7:24Tac Anderson audio comment about the necessity of PR people to know about and actually blog themselves. David and Terry discuss the value of learning about blogging and podcasting first-hand, but also recognize that it’s not realistic to expect that every PR person will or should become a blogger/podcaster themselves.

15:24Joe Thornley calls with congratulations on our 10th podcast and summarizes his visits to the mesh, Counselor’s Academy and IABC conferences and notes the differences in interest in and uptake for social media at each. Joe blogged all three on ProPR.

21:15 Terry references a string of e-mails that circulated among marketing and PR podcasters starting with Joe Jaffe who advised that he had nominated everyone for a Marketing Sherpa award. The e-mails were flying as discussions of a central blog to aggregate all the podcasts and a possible names for the group were floated.

23:03 Dave came up with an acronym for the group–iCAMP (International Communications and Marketing Podcasters), but Joe Jaffe’s CAPOW (Communications and Advertising Podcasters Of the World) is pure brilliance.

27:38 Dave mentions that he has received a track from the band Fair Ground.29:08 Terry and Dave discuss the bain of the agency person’s existence: billing our time/doing timesheets. We chat about fee-for-service, retainer, value-billing and coming in under-budget.

38:10 Dave introduces Chris Clarke’s weekly segment on his entry into the PR agency world. This week he talks about his first two-weeks at Thornley Fallis.