Monthly Archives: September 2013

Because, people looking for wallbeds or Murphy Beds can find us pretty easily. It is reaching the people who DON’T KNOW they need us that is the trick.

Many times while working at our display in Costco, we would hear, “I didn’t know they still made those!” “What is that?” “I never thought about that.”

These are who we are trying to reach with our blog:

People who are frustrated with their current unused guest room.

People who are downsizing and can’t see having a bed take up so much space 24/7.

People who live in studio apartments and want it to feel like a one bedroom.

Retirees. Students. Newlyweds. Single folks.

For occasional use or daily use.

We have been getting pointers from both The Sales Lion and The Story of Telling. We are trying to balance informative with anecdotal entries in order to answer those “out there” kind of questions. Let us know if there is anything you would like us to answer…in regards to wallbeds or Murphy Beds.

I just came back from a fabulous visit to my homeland, Norway (see About). When I emigrated those may years ago, the nation was just a land “up there under the eternal snow.” The economy was a notch above struggle and traveling to the exotic was given to sailors. Birds of Paradise and whispering palms belonged in dreams on frigid winter nights, exclusively.

However…

Things have changed…drastically! Today Norwegians are on top of the heap, flushed with cash, passports filled with stamps from exotic places, and Audis in the garage. They have become a “Needless Society”. From my vantage point I can see questionable trade-offs. But as a visitor I’m hardly qualified to judge.

“Needless Economy”

When I saw this expression for the first time, I realized what I’m up against when writing this blog. I’m writing about Murphy wallbeds, closet beds, vertical wallbeds, horizontal wallbeds, and the practicality of such product. Yet, in a Needless Economy, i.e. ”I-have-no-need-of-stuff attitude,” MY readers still buy stuff. Philosophize with me and ask yourself, “How lasting is the giddy feeling of indulging in a week’s vacation in, say, Europe, vs. changing out a stationary in-the-way rarely-used bed?”

Take the Vacation

…after you decide to go for a Murphy wallbed. While you are checking out old castles, or having pastry and a cup of coffee (no free refills, please!) for the equivalence of $ 35.00, http://www.mamis.no/ your wallbed is being installed back home, ready to give you a lasting thrill for your hard-earned money!