During the past two years the acceleration of touch screen devices such as iOS or Android based platforms has compelled developers and web designers to rethink the structure of their own webapps for the new "touch experience" introduced by the iPhone in 2007.

Mobile web apps offer abundant advantages over native apps; and although they may encounter some design, development and deployment challenges, they are a powerful cross platform, scalable and an affordable solution.

Mobile apps are all the rage, and there are a myriad of start-ups aimed towards the iPad, and countless entrepreneurs are busy hacking together the next killer iPhone app. Basically, every big company has released an app of some type. With the ever increasing introduction of Android phones, developers are competing to port their software and it seems that the innovative possibilities behind them are endless and only limited to the imagination.