Cincinnati doubles tax credit to $700,000 for Pure Romance

5:27 AM,
Sep. 25, 2013

Loveland-based Pure Romance relies on thousands of women like these to sell its products. The company announced Tuesday that it was moving to downtown Cincinnati despite being denied tax incentives by the state of Ohio.

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Pure Romance is moving its headquarters to downtown Cincinnati despite being rejected for Ohio tax credits.

"It didn't come down to the government, it came down to being a good fit in the community," CEO Chris Cicchinelli said Tuesday.

The decision to move from Loveland to Downtown also came after the city doubled its incentive offer - saying it would provide Pure Romance a $700,000 tax credit, contingent on the company staying for 20 years and City Council approving the deal, spokeswoman Meg Olberding said. ...