As we publish more content and make more connections online, it becomes a real task to keep track of conversations about you, your brand and your work. For instance, how would you go about finding out which sites and communities are using your mobile app, and what they’re saying about it? And how would you gauge the influence you have on the web? Whether you’re an internet personality, an ecommerce brand or a content source, monitoring your reach and reputation is key to the growth of your business.

That’s why Mention might be worth a look: this new app tracks keywords and phrases related to your brand across the web and social networks in real-time, and lets you analyze and respond to participants from a single dashboard. It’s kind of like Google Alerts, but on a cocktail of steroids, crack and social media elixirs that make it a powerful tool to manage your brand’s reputation and engage your community easily. Sound like what your business needs? Let’s take Mention for a spin and see if it’s up to the task. (more…)

Some people say that social media will be dead in a few years. Others say its already revolutionized how we communicate and present ourselves to the world. I agree with the latter. Compared to a few short years ago the entire web has become much more integrated with Facebook and Twitter. With Google Glass getting ready to bolster Google+, things are about to heat up.

For a business that means one thing – they must improve their social media standings right away. Falcon claims to be the right tool for the job. A high-end social media manger application with big clients such as Swarovski and Carlsberg making use of their software we were very interested. The Copenhagen based start-up has just risen €6 million in Series A funding with the aim of “driving international expansion”.

Anyone working with two or more computers, a phone and a tablet will know just how useful Google syncing can be. By signing into your account you can access the same information – emails, contacts, tasks and more – on multiple devices.

But what about if you have more than one Gmail account and want to share contacts between them? Forget manually copying and pasting, or re-typing out scores of names and address. Soocial is a service that can do the hard work for you.

Twitter can be addictive. Once you get started with writing tweets, it can be difficult to stop. Unlike other social networks, Twitter has a wider sense of community outside of your own friends, largely because of the way hashtags can be used to comment on events as they happen and browse through tweets relating to a particular subject. Plus, it’s rather simple to churn out dozens of 140 character messages.

Whether you have been using Twitter for a few months or a few years, you may be surprised at just how many words you have put online through the service. Recently, Twitter announced plans for a feature many people had been asking for – downloading your Twitter archives.

Pinterest boasts an incredible number of users, but those of you who haven’t signed up yet might wonder exactly what Pinterest is good for. In fact, even those who have been using the service might wonder about some new ways in which Pinterest can be used. Luckily, Pinterest is good for a wide range of activites.

From home life to marketing to writing, Pinterest has a great variety of applications. It’s a simple app that might seem like just a passing far, but it actually can be a useful too even for real work. Read on to learn about just a few of the many ways Pinterest can be used.

Even with a small, tightly knit group, it might often be overwhelming to catch up will all the tweets and updates across popular social networks lke Twitter, Facebook, Google+ etc. A lot of information go missing through the cracks and even if you are paying attention, it is hard to retain everything of use.

Three things that could benefit immensely from a tinge of social magic are search, discovery and ecommerce. A wave of startups have started working on this problem and a solution to this chaotic mess is on the way.With Wajam you can find what your friends share, when you need it. After the break let us learn how exactly to do that.

I am a strong believer in the idea that no website would be successful without input from its visitors. After all, those are the website’s audience, and as such, have the biggest opinion on the sort of things that are posted because otherwise. Otherwise, why would they visit? If you’re running a blog or any website which invites users to comment, one app to definitely check out is Disqus.

A comments platform specifically designed for websites looking to unite their users’ comments, Disqus can be a great addition to any website. In this how-to, I’ll be showing you how to get Disqus up and running on your website so you can begin uniting your users through comments.

Most of us have sent emails to multiple people at once, whether a holiday email to family or a marketing newsletter to fans and customers. Many of us have gotten emails with dozens of addresses at the top where the sender sent the email to their whole list by just adding all of the emails to the To: field. You could do the same by putting the emails in the BCC field, but that’s far from the best way to send a newsletter.

All you need is a simple way to send a newsletter and let people subscribe. Nothing fancy. Perhaps a picture or some formatted text, but nothing more than that, right? Sounds like TinyLetter is what you need. Let’s take a look at this simple newsletter service and see how simple it is to start the newsletter you’ve always wanted.

In my last article, I talked about all of the advancements social media made in 2011. This included the launch and relatively quick rise of Google+, Google’s shiny new social network that allows people to connect, share, and even hangout (via video chat, that is). While Google did enter the social scene, however, their main function as a search company is still to disseminate information. Thus, it’s not surprising that Google+ has some nice built-in ways of doing this.

I know what you’re thinking. Obviously a social network can disseminate information. Just look at Facebook, Twitter, Linkedin, and every other social network out there. They all spread information- people post things for other people to read. But I think Google+ has a couple of extra layers that the other social networks don’t have. Let’s start with an obvious one: Circles.

Do you always get straight answers or detailed explanation about your illness from your doctor? I didn’t think so. Medical professionals usually don’t have the time or interest to spoon feed common folk on complex medical terminologies. Even when they do, it might not be easy to wrap our brains around.

Then there are tens of thousands of medical studies that are released for public consumption. Even if you are interested, going through hundreds of pages of medical jargon isn’t going to be a productive exercise. Medify’s goal is to help you and your family more easily navigate, stay current, and manage the often complex process of finding answers, while empowering you to get help from those you trust most. Time to learn how to mine the data to our benefit.