5 Twitter Tips You Can Use To Generate More Sales This Holiday Season

Did you know that 52% of Twitter users have seen something on Twitter that prompted them to make a holiday purchase? And the trend is growing, with 38% reporting they’ll rely more on social media—and Twitter specifically—to find gift ideas this holiday season versus 2013.

Social media now plays a bigger role in holiday shopping, both offline and online. It’s not just about Black Friday or Cyber Monday anymore, but driving and maintaining momentum for your brand exposure, no matter what your business.

Here’s a breakdown of what Twitter users typically purchase after using social media to inform their buying process:

69% buy gift certificates

68% buy apparel

55% buy electronics

53% buy home goods

50% buy jewelry or accessories

41% buy beauty products

An active Twitter presence can drive holiday sales for your business—by getting your name out. Register now for our webinar to learn:

How to target and better engage new audiences within your local community using relevant content

How a content calendar can help you reach the right demographic at the right time with the right messages