Akshay Kumar and director Prabhu Dheva’s next venture produced by Grazing Goat Pictures and presented by Pen has been titled Singh Is Bling. Keeping up with the genre of films that Prabhu Dheva is popular for, Singh Is Bling too will be a complete masala, action entertainer. It will also be the first non-South flavoured film to be directed by him. During an earlier interaction, Prabhu Dheva had mentioned that the film will be a complete entertainer, with romance, action and comedy of a different level.

While talking about the film, co-producer Ashvini Yardi confirmed that this is one of the biggest films to come out from their stable. “We are extremely excited about Singh Is Bling. Scheduled to go on the floors by the last quarter of 2014, it will hit the screens on July 31, 2015. We are all looking forward to the incredible combination of Akshay and Prabhu Dheva again.” Presenter Jayantilal Gada added that since the duo is comfortable with a genre like this, the original Akshay style entertainer will surely be loved by the audience. When asked where the first schedule of the film will take off, Prabhu Dheva said that no decision has been made on that front, as the team is still chalking out other plans.

Akshay Kumar’s look in the film has been designed by Manish Malhotra, keeping in mind the word Bling, which is an integral part of the title and reportedly, even Kumar’s character. Apart from sporting the turban, he will be seen wearing a lot of chunky accessories and glamorous apparel. Gada mentioned that the hunt for the lead actress is still on, as the project is still in its initial stages.