Public Relations Division Pages

About Us: Public Relations is concerned with the theory and practice of communication between organizations and specified publics. Members of the Public Relations Division are concerned with developing a greater understanding of the theoretic basis for effective communication through both laboratory and practice of communication between organizations and specified publics. Members have research interests in such issues as target group analysis, internal/external communication integration, systems analysis and channel effectiveness. At the same time the Division is concerned with the application of theoretic advances for the solution of pragmatic public relations problems.

Members share communication techniques developed to accomplish specific Public Relations goals of consultant clients, or corporate employers. The Division goals include the development of a consulting network, a long range research program and investigation into the issues of public relations education accreditation and curriculum development.

The Public Relations Division offers opportunities for networking, research collaboration, recognition for graduate research contributions, opportunities for presentation of one’s ideas, and many more collegial experiences.

To become a member of the ICA PR Division you have to join the International Communication Association. Please click on the link below for additional information: ICA Membership Information