Anaplan Hub17 Brings Connected Planning to the Enterprise

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When I attended Hub17 in San Francisco, representing Amalgam Insights (AI), I was looking forward to seeing how Anaplan’s go-to-market approach had changed, kept an eye out for key announcements, and looked for clues from the executive team on where Anaplan was heading next. In the process, AI also got some unexpected highlights and guidance on the future of the company.

Anaplan caught AI’s attention a number of years ago when it officially launched the Hyperblock, originally built by Michael Gould, to provide a combination of cube, cell-based, and columnar database architectures. This approach provided a foundational technology that was well-suited to massive and enterprise-scaled models. Once this technology was combined with a go-to-market productization that allowed business users to access the planning and modeling aspects of Anaplan in 2013, Anaplan became a strong solution in the enterprise planning market.

Since that time, Anaplan has been growing quickly and currently goes to market with a “Connected Planning” focus that represents the multiple use cases that Anaplan often supports.