Mimvi and Mashape to Offer Mobile App Search API to Developers

SUNNYVALE, Calif., Dec. 24, 2012 /PRNewswire/ -- Mimvi, Inc. (OTC: MIMV) announced today an agreement with Mashape, Inc., a San Francisco-based API (Application Programming Interface) marketplace to distribute Mimvi's mobile app search and recommendation APIs. A key component of the agreement is a revenue sharing plan for the distribution and monetization of Mimvi's APIs. The global distribution Mimvi's mobile app search and recommendation APIs serves a fundamental purpose. It provides developers access to world-class technology, enabling them to enhance their own projects and better serve their consumers' needs. This includes matching mobile apps to content consumed by their users for a richer mobile-first experience, or supplying mobile app search results to websites, mobile products and services.

Kasian Franks, Founder, Chairman and Chief Visionary Officer of Mimvi states, "Our friends at Mashape are doing great things to help the developer community, and Mimvi is proud to be part of that effort." Extending our API across the world through their network will only increase our search footprint and revenue opportunities."

Mashape's API Hub is a place where developers can easily consume APIs to integrate into their flagship products, and where existing APIs can be distributed across the developer community and monetized. Quoting their website, Mashape exists "... to unlock and facilitate the distribution and consumption of data and services."

"We are very excited to work with Mimvi and its partners. Search and discovery technology like theirs is the reason we built Mashape. The algorithmic technology behind Mimvi's search and recommendation offerings is unique and proprietary. To replicate it would be nearly impossible. It would require years of research and development work. Distributing Mimvi's API on Mashape will give developers around the world access to state-of-the-art mobile app search technology," says Augusto Marietti, CEO of Mashape.

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Safe Harbor Statement

This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. MIMVI has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Mimvi's current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Mimvi's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. MIMVI undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.