6 Psychological Triggers that Win Sales and Influence Customers (Shopify.com)
“Whenever anyone asks me what marketing books I recommend that will help them sell more, the very first one I point them to is “Influence” by Robert Cialdini, published in 1984. A professor of psychology and marketing, Cialdini lays out six ways you can get people to say yes to what you’re asking. Anyone who sells things for a living, online or offline, should know, love, and live these principles”

The Pros and Cons of Responsive Design for Ecommerce
“Responsive design is not just a fad, it’s a real response to the need for websites to serve users across devices in an efficient and scalable way. But it’s been relatively slow to catch on with ecommerce — with only 2% of the IR500 using a responsive solution for smartphone visitors, and 60% using mobile-specific sites or server-side adaptive HTML.”