Better Guest Insight

Guest satisfaction is critical. choiceADVANTAGE now allows you access to both our CIS (Customer Information System) and our GIS (Guest Insight System). These systems contain information on millions of guests as well as what they tell us about their experiences staying at various Choice hotels. Major benefits of these systems include:

Deeper Guest Understanding

Automated e-mail surveys will give you detailed information about how satisfied your guests were with their stays at your property.

Enhanced Marketing Capabilities

By being able to efficiently collect guest data, we can communicate our various promotions more effectively for you.

Enhanced Brand Ranking

Moving from Customer Complaints to GIS will give you a more thorough measure for your brand's ranking in our Brand Ranking System.