The BPO market reached 154 billion dollars in 2014 and continues on an ascending path with a 5 per cent annual growth

Marketing Insiders Group orchestrates
the second European BPO Forum edition, which will take place on April 22nd
in Vienna, at Studio 44 - Rennweg 44, bringing together the top performers from the European
outsourcing market.Vienna, April 16th 2015 - The number of companies which
deploy outsourcing services in growing bigger, and Europe is becoming a
benchmark in the global competition of externalized services. According to the
Frost & Sullivan consultancy company, Europe and North America will make
for 50 per cent of the smart cities of the world by 2050, characterized by the
conditions which foster a competitive business environment.

The business process outsourcing
market is growing by 5 per cent annually, according to the management
consultancy company Source One. In 2014 the market reached 154 billion dollars,
and estimates for 2015 reveal a 162 billion dollars value, says the American
market research company Gartner.
Modern outsourcing – from local
to globalEurope is becoming a more and
more prominent attraction in the outsourcing industry, following the major
global trends in the area: offshore and nearshore - substitutes for local
outsourcing. The second edition of the European
BPO Forum, which will take place on April
22nd in Vienna (Studio 44), aims to be a melting pot for new
partnerships, a center for the most recent evolutions in the field and an
interactive map of perspectives & attributes of the outsourcing industry.The Eastern European countries
are becoming an actively growing force in the global outsourcing area. Bulgaria
was ranked as the 1st destination in the region in 2014 and amongst
top 10 worldwide most attractive outsourcing destination for customer support.
The main assets for Eastern European countries, including Romania, are: educated workforce, motivated people, multilingual communication and competitive
pricing (source: AT
Kearney Global Services Location Index).Marketing Insiders Group designedthisinternational
forum as a meeting hub for top speakers and a gateway towards the latest data
that comes to uncover a new perspective over the outsourcing industry. The
content structure of the event revolves around three key areas: processes, people and innovation. “Eastern Europe positions itself as one of
the main global players in the outsourcing industry. European BPO Forum offers
a comprehensive perspective on the latest tendencies in the field, as well as
relevant information for the two main actors of outsourcing services: providers
and beneficiaries. According to last year’s results, this business platform
continues to operate as a special center for the professionals in the
outsourcing industry where new strategic projects and partnerships come to life”,
said Madalina Vilau - Managing
Director, Marketing Insiders Group."Anytime we enter a new
frontier there are moments of doubt, and uncertainty. When we look at the
advances in technology in a very short time, it can be intimidating, but on the
other side is opportunity beyond our imagination. We've opened the doors to do
business across the world, and work with top talent, without the constraints of
distribution and proximity capabilities. These are incredibly exciting times to
embrace and enjoy!", stated Heather White - CEO, 2020 Communication Inc.This year’s forum edition will be
moderated by an outstanding business leader, strategic facilitator and book
author, Robert Murray - Chairman,
GrowthPoint Group and Co-Founder,
The Leader Within. The 2015 edition speakers shape a
result oriented balance by their expertise and regional coverage: Richard Kenny - EMEA Marketing Manager,
Plantronics (UK), Vincent Vanden Bossche
- General Manager, Call Comunications.eu (Belgium), Manfred Stockmann - Vice-President, European Confederation of
Contact Center Associations (Germany), Zeljko
Rosic - COO, Trizma (Serbia), Milos
Miljkovic - Senior Integration Manager, Trizma (Serbia), Joseph Rice - Director, Channel &
Business Development, Conversocial (UK), Zenaida
Antonica - HR Director, Euroanswer (Romania), Marian Raianu – Global Business Development, Euroanswer (Romania), Heather White - CEO, 2020 Communication
Inc and Colin Bykowski - Business
Development Director, The Leader Within (Canada).Here’s a glimpse of the main
areas of focus: How to choose the right BPO location in Europe, HR management
functions in the Balkans, BPO innovations and technologies of the future, The
rise of South-Eastern Europe, Why social customer care is the future, Role of
organizational culture in leveraging BPO partnerships. Even more, to make this learning and networking happening a
dynamic and memorable experience, The
Leader Within Team will launch their European Executive Power Days, a
special leadership seminar tour – by offering the audience a unique remote
workshop session.European BPO Forum was made possible with the valuable support of Competence Call Center – Start Sponsor.
The conference also benefits from the strategic partnership of: Plantronics, Euroanswer, ECCCO, Bluepoint, Aspen
Institute Romania, CCI Francaise en Roumanie, EOA and Mediatel Data. Moreover, the forum built a strong media
partnership with Contact Management,
CCV, Call Communications and Contact
Center Magazine.Results stand as proof of impact:
11 countries, 2 continents, 12 international speakers and top BPO professionals
were part of the European BPO Forum’s first edition that took place on June 6th
2014. This year marks the next strategic level.For more information about conference
participation terms, sponsorship and speaking opportunities, please contact us via mobile: +43 720 880 246 l +40 733 060 010 or
e-mail: [email protected]. The forum agenda is available online http://www.conference-arena.com/european-bpo-forum. About Marketing Insiders GroupExperience the multidisciplinary
business generation!
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Facts: over 50 international brands in the Marketing Insiders Group portfolio;
ATL, BTL and TTL competences; part of the Stevie Awards Jury (Sales &
Customer Service Category); over 15 years of contact center strategy expertize
(Romanian Contact Center Association, Romanian Contact Center Awards, Contact
Center Magazine); 11 targeted social media communities; more than 100 business
conferences in Europe. Learn more, visit market-insiders.com.