Medical Group Welcomes Partner

SOUTHBURY — Formativ Health, a technology-enabled health services company focused on transforming the patient and provider experience, has entered into an agreement with Western Connecticut Medical Group, a division of Western Connecticut Health Network.

Western Connecticut Medical Group spans more than 400 physicians and 100 advanced practice providers delivering primary and specialty patient care from 63 offices and three hospitals.

Under the agreement, Formativ will work closely with Western Connecticut Medical Group to improve their patient experience. The first phase of the program includes supporting two of the medical group’s busiest primary care practices, Danbury Primary Care in Danbury and Southbury Primary Care in Southbury.

Formativ will serve as a comprehensive first point of contact for Western Connecticut Medical Group, handling key aspects of the patient relationship, including registration, scheduling and insurance verification while also addressing clinically related outreach, such as prescription refill requests and gaps-in-care fulfillment.

Formativ will make use of their Patient Engagement Platform, which gives their patient engagement specialists an efficient, single platform for managing the patient experience, regardless of the financial or electronic medical record platforms used by a health system.

“Western Connecticut Medical Group’s dedication to continually improving the patient experience is demonstrated every day by their team and their mission — ‘We know you well.’ We believe that simple phrase perfectly aligns with Formativ’s approach to engaging patients throughout their lifetime of care and reflects Western Connecticut Medical Group’s progressive approach to adapting to the wave of consumerism that is reshaping health care,” said Michael Lovett, chief commercial officer at Formativ Health.

“We partnered with Formativ Health because of their provider-based background and experience working collaboratively with physicians to improve service and outcomes,” said Richard Gemming, executive director of Western Connecticut Medical Group and vice president of Western Connecticut Health Network. “Their complementary technology and service offerings position Formativ to provide a comprehensive solution that we are confident will complement the capabilities we’ve built internally and significantly improve the experience of our patients.”