Four new balloons have been added to the roster making the grand total of giant characters 17. Newcomers include Angry Birds’ Red, the dinosaur mascot of Sinclair Oil, Scrat the saber-toothed squirrel and his acorn from the "Ice Age" film franchise, and an updated Ronald McDonald.

Spirit of America Productions, Kentucky Fried Chicken, Ocean Spray, Build-a-Bear, Hallmark Channel, and Peanuts Worldwide are sponsors of six new floats in the parade.

For an insider’s look at the holiday procession, fans can check Macys.com/parade for regular updates including behind-the-scenes previews, animated videos and other exclusive content.