Strategy

Strategy Before Tactics

No matter what marketing tactics you are executing — online or print ads, email marketing or direct mail, etc. — not having a smart strategy in place is like an architect designing a building without considering the landscape, surrounding environment, and climate. Companies that take the time to develop a sound marketing strategy are more likely to succeed and that’s why our philosophy is strategy before tactics. We understand if you have tactics already in place but we want to ensure you aren’t mistaking activity for effectiveness. When you work with GMG, we are your Marketing General Contractor and develop a set of plans to build the marketing system you need. Once we do that, we implement the tactics to get the results you need to grow and thrive!