Direct marketing is virtually the most effective way of marketing to your customers. It does three things for you:

1) It brings in more cash faster and in a short amount of time

2) It creates a good and lasting relationship with your customers

3) and most of all, the most important thing in any kind of business is that it builds trust between you and your customers and potential customers.

There are some direct marketing secrets you can use to make your prospects and customers buy more from you always even when you upsell ( that is when you offer existing clients more of your products to buy at a higher price than the previous one) also called back-end offers.

The first thing to do is to make sure you have an email list (I will talk on that aspect on my next article).

So provided you already have an email list of your old and existing customers, you don’t just make them buy from you and never do follow ups on them. You have to check up on them every other month or if you have time every two weeks. In that way your name and business will always be in front of them every two weeks or every month.

But don’t send them just about anything, send them free gifts or free additional information concerning a product they bought from you. That way you make them like and trust you and will always be willing to do additional business with you since they can see that you are not only interested in entering their pockets but you also genuinely want to help them succeed in what they are doing.

Another direct marketing secret is that you should always put your contact out there for customers and prospects to contact you if not you will be perceived as a robot and nobody wants to do any kind of business with a robot.

If you want too you can put your picture on your website. Dress smartly, preferably a suit and tie and put on a warm smile.

Business has its crests and troughs. Naturally, there is an element of stress in business. When you do not do well, stress can accumulate and bring you down even further. Therefore, a successful businessperson is one who is able to manage stress. You can never avoid stress. Managing stress is the key to becoming successful in business. I have shared some methods that can help reduce stress during the course of this article.

Relieving Stress

First, money is important, but not everything in life. You will have to learn to take the losses in stride. It is easy for anyone to preach. Nevertheless, one can reduce stress by having an open mind. This open mind allows us to absorb the losses as part of life. If you manage to do this, you have won half the battle against stress.

Ascertain the facts:

When you are suffering losses, something has gone wrong somewhere. It is advisable to ascertain the facts and analyze your mistakes with a cool head. This will enable you to plan well. When you realize your mistakes, you will not repeat them. Thus, you can find ways to beat the stress.

Identify the cause of the stress:

Stress can be of two types. When you start worrying about things you are afraid of or do not wish to happen, you accumulate ‘Bad Stress’. At the same, when you stress over real issues, you experience ‘Good Stress’. Distinguish between the two stresses and prioritize your fight against stress. This will make your life easier.

Take the advice of experts:

When you take the advice of others, you are simply sharing your burden. Your shoulders become light thereby enabling you to think fresh. At the same time, you get a third party perspective on things. A financial expert can suggest some beautiful ways to get away from financial stress. Taking the advice of such people is always beneficial to you in the end.

Pause and proceed:

This is one of the time-tested methods of relieving stress. Taking a pause or a deep breath can help you analyze things with a cool mind. You usually end up finding the solution to your problems almost immediately. Relaxing your mind and body is essential. If possible, take a break and go for a nice holiday to recharge your batteries.

Take care of your health:

There are many things in life more important than money. The sooner you realize and accept this fact, the better you will start to feel. Your health plays a great role in relieving stress. Taking care of your health is of paramount importance.