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Hadn't seen this when I replied above. This is even more astonishing that Twitter was not only unscathed while Facebook suffered a 23% drop. Twitter was actually HELPED 54%. Whatever the cause the Twitter guys must be cheering for Google+.

A 23% drop for Facebook is huge for such a short period of Google+ impact. What astonishes me even more is that the relative impact on Twitter was negligible. What is different about the kind of sharing done by Google+ that strikes at the heart of Facebook and leaves Twitter unscathed?

Is it a difference in the content of the sharing or the ease of use or the recipients? Is it sharing personal vs impersonal news, or the mechanics of selecting the content and the recipents, or is it the difference between friends and "followers"?