As we’ve told you before: Anyone looking through old magazine ads could only conclude that the past was pretty darn terrible… At least if that past includes a mission to save your wife from having a job outside the home, doctors that smoked like chimneys, and babies drinking soda like it’s the nectar of life itself. [More]

While you might enjoy a 7UP now and again, you probably know you’re drinking a soda and not some sort of healthful elixir with magic antioxidants derived from a bunch of berries. But one advocacy group is suing Dr Pepper Snapple, the makers of varieties of 7UP, saying it’s misleading consumers about the health benefits of the beverage. [More]

Barring the complete outlawing of fizzy drinks, the Coke vs. Pepsi fight will continue to be the main event in pop pugilism. But what about the albino step-siblings of these cola titans — the lemon-lime drinks? These lesser libations — Sprite, Sierra Mist, 7Up — have seen their ad budgets butchered and their sales sink in recent years. But none of them are willing to go down for the count without at least one last left hook.

Then, on Friday, January 12, Cadbury Schweppes announced that it, too, would stop calling HFCS-filled 7UP “all natural.” This announcement culminated several months of negotiations between Cadbury and CSPI.