5th Cell reveals LtD Scribblenauts sales

5th Cell bosses Jeremiah Slaczka and Joseph Tringali have announced lifetime-to-date sales of the Scribblenauts series at DICE.

Speaking at a session at the event, the series has sold 2.5 million units. Its previous series, Drawn to Life, sold 3.5 million units.

The developer is working on XBLA FPS Hybrid, which will get its massive reveal in San Francisco at GDC next month, according to comments made by Slaczka to Joystiq.

Slaczka and Tringali also talked about if it was right to compete against the bigger titles in the world or go its own way. Spoiler: it’s the latter.

“When you’re making a game, you need to identify which side you want to be on. Do you want to compete with the Call of Duties, and the Haloes, and the Grand Theft Autos, or do you want to be something different and original?,” it said in the panel.

“Those are ways that you can really differentiate yourself from the market. When 5th Cell started back in 2003, we didn’t have the ability, the funds, the experience, the talent, all of that, to become best of breed, so, instead, we said, ‘Ok. We’ll work to be first to market.’

“That’s sort of been our MO and our moniker since then. I don’t know if we’ll ever try to be best of breed type of company.”