News

O2 iPhone sales fall short of expectations

By Charles Starrett ● Monday, January 21, 2008

Sales of the iPhone through O2 have come just shy of the UK mobile operator’s expectations, according to a new report. Citing unnamed sources, the Financial Times reports that actual sales were around 190,000 units in the first two months following the iPhone’s UK launch, falling just short of the 200,000 units the company expected. O2 declined to comment on iPhone sales figures, but said it was “delighted with the response to the iPhone, which has seen unprecedented levels of customer satisfaction,” and added that the iPhone is the company’s fastest-selling handset ever “by a significant margin.” The iPhone is also sold in the UK by Apple and Carphone Warehouse; in early December, O2 chief Matthew Key said that iPhone sales were currently in line with expectations.

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All this says is that whoever thought of the 200,000 target was pretty switched on, or lucky :)

Posted by Charles Starrett on January 22, 2008 at 4:18 AM (CST)

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Apple is well known for setting conservative targets and then smashing them.

This simply confirms the fact that Apple and O2 are over-charging UK consumers for an underpowered product. Charging UK consumers US$550 for the handset and a minimum of US$70 per month is a disgrace, to be honest. Particularly when a 3G revision is rumoured to be just months away.