If your superbowl party was anything like ours, there was a lot of hugging. Lots of grown men hugging because of the Seahawks’ blow out win over the Denver Broncos. Some men may have been crying. But mostly hugging.

Which is why we thought this series of mini-commercials of Bruce Willis hugs was so unbelievably awesome.

To start off the #hugfest before the big game, Bruce wants us to hug the people around us because that’s who Honda keeps safe.