Social Media Guide

Social media is a powerful tool you can use to raise awareness about the Week of the Young Child™ (WOYC). Here are some ideas you can use for various social networking sites.

Facebook

Create an event page on Facebook for your WOYC celebration

Post updates and information about your WOYC celebration to your Facebook page in the weeks and months leading up to the event. Include links to pages where people can learn more about the event , such as your organization’s website and the WOYC area of the NAEYC website.

Upload photos or videos from your event after the celebration to share with supporters. Be sure to obtain permission from individuals and families if you will be posting images of people, particularly children.

Reach out to policy makers, members of the media, local businesses, allied organizations, and community leaders by writing on their Facebook wall or sending them a message.

Like NAEYC on Facebook. We’ll be posting periodic messages in the coming months about WOYC that you can share with your fans and friends!

Twitter

Post updates and information about your WOYC celebration regularly to your Twitter page in the weeks and months leading up to your celebration. Include links to pages where people can learn more about the event, such as to your organization’s website and the WOYC area of the NAEYC website.

Use the #WOYC and hashtag in your tweets so that people can find your content. You can also search the #WOYC hashtag to find other individuals, groups, and organizations tweeting about the Week of the Young Child™ and retweet their content.

Reach out to policy makers, members of the media, local businesses, allied organizations, and community leaders who are on Twitter by sending them an @ message or a direct message.

Photo Sharing Websites (e.g. Flickr, Picasa, Instagram, etc.)

Take photos of your WOYC celebration and upload them to your favorite photo sharing website, like Flickr, Picasa, or Instagram.

Use rich keywords and text to write captions that describe what’s going on in your pictures. This will help other people to find your images and help people who were not at your event to understand what was happening.

Include the keywords “WOYC” and “Week of the Young Child” in the photo captions or keywords.

Share your pictures and albums with your friends and supporters, such as by posting to Facebook, Twitter, or your organization’s website.

YouTube

Shoot video of your WOYC celebration and then upload it to YouTube. Use the keywords “Week of the Young Child” and “WOYC” when describing your video to help people find it.

Share your video with supporters by posting it to your organization’s website or Facebook page or tweeting the video link your Twitter followers.

Pinterest

Create a WOYC board and use it to pin content to help you plan or share your celebration. Pins can include activity ideas, pictures from your event, articles in your local newspaper about your celebration, or other interesting content.

Use the phrase “Week of the Young Child” and “WOYC” when describing your pins so that others can find them.