Vine’s Creators Debut New Streaming Service: Hype

From the creators of Vine comes Hype, a live and interactive video service offering an extensive number of creative tools for your mobile device.

Hype image

“Put simply, our goal with Hype is to elevate storytelling on mobile by building the most expressive and flexible creative video tools, coupled with real time input from the audience,” reads the Hype website. “While developing Hype, we were inspired by the evolution of TV and desktop broadcasting — these areas continue to grow in quality and expression, while mobile video has remained relatively simple and one-dimensional. We think there’s a better experience to be had, one that uses the phone’s capabilities to full effect and blends the creator’s own media into their live broadcast.”

Hype’s toolbox of features include the ability to:

Stream your story in real time, using Hypes’s tools to produce the look, feel, and tone you want for your live broadcast.

Incorporate photos, videos and GIFs from your camera roll, play music directly from your iTunes library, and add text, emoji or themed backgrounds.

Change the size and layout of your image. Hosts can choose to appear full-screen, tiny, or even disappear completely to direct the audience’s attention from their camera’s image to another piece of media.

Have audience members ask or answer questions, cast votes and share feedback. They can also express their feelings by tapping on a piece of media on the screen, which sends “sparkles” to the broadcast.

Feature your favorite comments directly on your broadcast, making the audience engagement part of the story itself.

Have audience members share live broadcasts with their friends. These friends can then join in to interact in real time, or you as the host can save your broadcasts to be re-watched later (though you have to be there live if you want to interact).

To see Hype in action, you can tune in to a live broadcast today at 1:30 p.m. ET where Hype’s creators will “show off all the creative capabilities of Hype’s features and answer questions live.”