A mythbusting look at proximity marketing: Integrations and campaign best practices

The opportunities through location and proximity based mobile advertising are well recognised now, and retailers wanting to increase sales by bringing more people into their store have a variety of options when it comes to footfall tracking capabilities. These allow retailers and advertisers to estimate the number of visits to a store and measure the

Why it’s time to end our industry obsession with CTR

Brand awareness is an essential top-of-the-marketing-funnel activity for any advertiser and is one of the key strengths of B2B programmatic. Getting the brand known and recognised in front of the right audience helps to drive potential customers down the challenging path to a purchase or acquisition. With B2B buying cycles being much longer than the

How to keep up in the era of digital progression

Technological innovation has transformed the way we work, play, interact, and behave. Consider this: in 1995, there were 16 million internet users worldwide; today that figure tops four billion. Mass web adoption has driven improvements from healthcare to financial services, but along with this innovation has come higher expectations among consumers for personalised communications, products,

How Much should Appointment Setting Services Cost?

How Much should Appointment Setting Services Cost? 22.11.2017 Posted by: admin Category: Thought Leadership No Comments Many business owners consider doing lead generation campaigns to increase their sales. But is it really worth it to invest in an appointment setting campaign? Should you expect tons of leads right after? Going through the hassle from recruiting,