Live TV Ad—18th November 2008

18/11/2008
History was made last night when RTÉ and Directory Enquiries number 118 50 transmitted the
first live ad to air in Ireland. It also marked a European first, as this was the first commercial to
be simulcast across a variety of media platforms in any European country.

The 90-second live ad aired on RTÉ Two television, RTÉ Radio 1 LW and RTÉ.ie during
the half time break of the long awaited Munster vs. All Blacks rematch and can now be viewed online at
www.11850.ie,
Bebo and
You Tube

-ENDS-

Editors Note:

11850 is Ireland’s original independent directory enquiry service. Celebrating its tenth anniversary of service, 11850 is committed
to providing callers the highest levels of service, accuracy and courtesy. 11850 joined the kgb family of businesses in 2006. kgb is the
world’s largest independent provider of directory assistance and enhanced information services.

11850 is market leader in text directory enquiries in Ireland and is the second largest voice directory assistance operator. Recognised as
a leading innovator, 11850 was the first to introduce value added services such as free number textback, and remains the only DQ operator
offering free search via the web.