The New Panasonic LUMIX G3 Features Large Touch Screen LCD for Intuitive
Touch Control and Technologies Enhancing Imaging Quality

Press Release

SECAUCUS, NJ (May 12,2011) – Panasonic today announces a new addition to the LUMIX G Series
of Compact Systems Cameras (CSC), the LUMIX DMC-G3, the company’s smallest and lightest digital
interchangeable lens camera with a view finder to date. This new class of CSC offers a lighter
weight and smaller size not seen intraditional DSLRs, thus providing greater portability and
creative control. The LUMIX G3 features a new 16.0-megapixel sensor that produces rich,
true-to-life, high quality images, plus 1920 x 1080 full-High Definition (HD) video recording
capability with stereo sound in AVCHD. The Panasonic LUMIX G3 is the ideal hybrid,
offering superb still and video capabilities with easy-to-use features so users at any level
can create professional-quality images.

“With the LUMIXG3, Panasonic offers an extremely light compact system camera that is easy to use,
thanks to a touch-control LCD, yet still maintains powerful and creative features to appease
the more advanced photographer, ”said Darin Pepple, Senior Product Manager, Imaging,
Panasonic Consumer Electronics Company. “With new features that enhance photo and video quality,
the LUMIX G3 offers exceptional image quality that a photographer at any level would be excited
about using to capture their experiences.”

For the camera traditionalist, the LUMIX G3 provides a traditional DSLR-like experience with an
external Mode dial for quick access to common modes like Program, Shutterand Aperture Priority,
Manual. Additional dial settings include two Custom Modes, Scene Modes and a Creative Control Mode.
The LUMIX G3 provides a dedicated video button that can be used to switch to video capture quickly
without changing modes. Like most traditional DSLRs, the LUMIX G3 provides a built-in flash and hotshoe
for connecting optional LUMIX flashes. For many, a traditional eyelevel viewfinder is still a must have,
so the LUMIX G3 meets this demand with an eye-level electronic viewfinder that projects a high resolution
1.44m-dot image with 100% field of view (800x600, 0.7x magnification).
In addition, color breakup has been improved when compared to the LUMIX G2.

To enhance operability and ensure it’s user-friendly,
the LUMIX G3 features touch-control shooting,
which lets photographers focus on the subject by simply touching iton the large,
3-inch high-resolution LCD touch screen. Once locked on the subjectby a touch,
the LUMIX G3 tracks the subject, even if it moves, with Auto Focus(AF) tracking.
In addition to its 23 Area Auto Focusing Points, the LUMIX G3 features new Pinpoint AF.
Pinpoint AF allows extremely precise near–pixel-levelfocus point setting at the touch of a finger.
For example, unlike DSLRs thatlimit the number of fixed hardware focus points,
Panasonic’s Pinpoint AF can be set by touch control to very fine points anywhere on the LCD.
With a new Precision Contrast LightSpeed AF system, the LUMIX G3 is extremely fast,
measuring approximately 0.1 second (14-140mm ~0.1 sec. 14-42mm ~0.18 sec., 45-200mm ~0.15 sec.).
The LightSpeed AF feature is achieved by reducing the detection time for focusing by doubling
the Live MOS Sensor drives speed from 60 fps to 120 fps. Manual control over focus is available
in the LUMIX G3 and has been greatly improved when compared to its predecessor, the LUMIX DMC-G2.
When magnification is first enabled at 4x by simply touching the subject on the LCD,
that subject is enlarged in a small window allowing you to keep the rest of the image in view
as a framing reference. Beyond 4x, that small window fills the monitor so even more control
over focus fine-tuning can be achieved. This handy feature is available from both the MF Assist
(Manual Focus) and AF + MFfocus modes.

The Intelligent LCD has a bright 1,440,000-dot equivalent
resolution and rotates 180° to the side and
tilts 270° up and down offering approximately 100% of field of view,
making it easy to operate and shoot at different angles. In addition,
the touch-enabled-screen operation excels not only for shooting but
also for playing back images without standing visibility.
Users can scroll through hundreds of images on the screen,
simply by thumbing through the thumbnails. Or, to play back images one-by-one,
the user drags the image across the screen as though flipping a page in a book.

The LUMIX G3’s newly developed 16.0-megapixel Live MOS sensor, combined with the
powerful Venus Engine FHD image processor, contribute to the high-quality photo and video images.
The processor also provides selective noise reduction to create a more naturally-balanced
curve without deterioration of the image. In the LUMIX G3, noise is significantly suppressed
by more than 66%. Notably in shooting at high ISO settings, S/N value is improved by
approximately 200% compared with the conventional 12.1-megapixel sensor.
The sensor performance improves by 6db at ISO 3200 and max. 9db at ISO 6400.

For added ease of use,the LUMIX G3 features Panasonic’s iA2 and new iA Plus modes,
which are enabled automatically once the iA button is pressed. Panasonic’s iA features,
such as Intelligent Resolution, MEGA O.I.S. (includedin several lenses),
Intelligent ISO Control,
and Intelligent Scene Selector areavailable when shooting still images.
However, Panasonic’s new iA Plus mode adds greater flexibility with real-time visual
feedback between automaticand manual shooting features:
• Touch-screen-slider-enabled background defocusing.
• Touch-enabled exposure control compensation.
• Touch-screen-slider-enabled white balance. A desired color balance result under
difficult lighting can now be achieved visually from the LCD with a touch-enabled slider icon.

The LUMIX G3 offers rapid burst shooting control at various rates and resolutions.
Image capture atfull-resolution (16-megapixel) is possible at up to 4 frames per
second with its mechanical shutter enabled, or an even faster 20 frames per second
using the electronic shutter feature at a reduced resolution of 4 megapixels.

With an array of creative features, the LUMIX G3 offers users the opportunity to
express their creativity with settings like Creative Control mode, which allows
for images to be taken with popular visual effects that previously required software
post processing.
Effects include: Retro, High Key, Sepia and High Dynamic. The conventional film mode
has evolved with a new effect control, Photo Style, which has Standard, Vivid, Natural,
Monochrome, Scenery, Portrait presets that allow finer adjustment of contrast, sharpness,
saturation and noise reductionby each.

As with many interchangeable lens cameras, dust on the sensor reduces image clarity.
To eliminate this potential, the LUMIX G3 uses a Dust Reduction System that uses a supersonic wave
filter in front of the Live MOS sensor. Vibrating vertically around 50,000 times per second,
the filter repels dust and other particles effectively.

The LUMIX G3 utilizes the Micro Four Thirds (MFT) System mount,
offering greater size and weight reduction in the lens without compromising
performance and clarity. The LUMIX MFT System offers a selection of 11 high-performance
fixed focal length andvariable aperture G Vario zooms, including a highly-versatile 3D lens
capable of capturing both 2D and 3D images at the same time. There are lens adaptors available
for mounting older Leica M and Leica R lenses, including prior LUMIX full Four Thirds lenses.
An innovative 14-140mm HD G Vario lens provides the best of video and still-image shooting
with a long 10x range and near silent high-speed focusing.
When connected to the LUMIX G3, ultra-fast focusing and auto subject track AF can be achieved.
Many LUMIX MFT lenses come with MEGA O.I.S. (Optical Image Stabilization) built-in.
This feature helps prevent blurring from shaky hands. Working together with this is the
camera’s intelligent ISO Control, which reduces motions blur by adjusting the ISO sensitivity
if the subject moves, helping to ensure sharp images.

The Panasonic LUMIX DMC-G3, made of aluminum, will be available in a variety of attractive colors,
including black, red, white and brown, starting in June 2011.
Suggested retail price of the LUMIX G3 with the 14-42mm Zoom Lens Kit will be $699.99.