The researchers studied trends in alcohol-related deaths of people born between 1910 and 1979.

The trends showed that on average, death rates for both genders and most age groups either levelled out or decreased. The youngest age-group in women, however, showed an increase in the number of deaths per 100,000.

For women born in the 1950s, the death rate was eight per 100,000; for those born in the 1960s it was 14 per 100,000 and those born in the 1970s had a death rate of 20 per 100,000.

It is estimated that 9,000 people die each year from alcohol-related conditions in the UK.

Lead author, Dr Deborah Shipton, feels that the findings should be acted on to prevent the death rate increasing even more in the future.

Shipton said: “Failure to have a policy response to this new trend may result in the effects of this increase being played out for decades to come."

Some experts believe the ‘ladette culture’ of the late 20th century where women embraced male behaviours, including excessive drinking, is to blame.

Sally Marlow from the Institute of Psychiatry at Kings College London told BBC Radio 4’s Today programme that women born in the 1970s would have started drinking excessively in the 1990s.

Marlow said: “We had women very out there, embracing male behaviours - one of which was excessive drinking.”

The authors of the report commented that improved alcohol marketing, lower prices per unit and longer drinking hours all contributed to a rise in mortality amongst young women.

Rising number of alcohol deaths in young womenIncidents of young women dying from alcohol-related diseases are rising despite a decrease in the overall trend, a study suggests.
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