Capillary’s Intelligent Customer Engagement™ (ICE) suite of products integrates everything retail marketers and operators require to engage with their customers, weaving social and mobile experiences into any point-of-sale device – from legacy terminals to the latest POS devices and mobile tablets.

The ICE suite is supported by the Customer Engagement Management platform that powers the individual products which are designed to provide the flexibility to meet your growing needs. In addition, Capillary provides flexible delivery models from our cloud-based SaaS to managed services and everything in between with our Professional Services team.

Intelligent Customer EngagementTM Suite

Customer Engagement Management (CEM) platform

The platform consists of a cloud-based, real-time Customer Relationship Management, CRM solution with a marketing data warehouse that securely houses your customer and related data. Access to the data is configurable and can be managed based on user role, data type and other standards. The platform is designed to support different business models such as a franchise, independently owned stores or a wholly owned brand.

CUSTOMER ENGAGEMENT MANAGEMENT PLATFORM

Data Augmentation & Enrichment

Configurable Engine

Personalized Engagement

Open APIs

Real-Time CRM

Secured(ISO Certified) Data Warehouse

Role-based Security Management

CAPABILITIES

Store Clienteling

Social Media Marketing

Mobile Marketing

E-commerce Marketing

KPIs, Dashboards & Reports Mgmt.

Customer Satisfaction & Feedback

Customer Segmentation

Campaign Management

Lifecycle Marketing

Loyalty Management

Value-Added Services

PERSONALIZED & TARGETED, OMNI-CHANNEL ENGAGEMENT

Social Media

E-Commerce

Third Party Data

POS & Tablet

Mobile Web, Apps & Text

E-Mail

New Customer

Active Customer

Loyal Customer

Inactive Customer

The CEM platform enables retailers to augment and enrich their existing customer data through different programs across multiple channels to create richer customer profiles which enable deeper customer insight and personalized engagement. Lastly, the platform’s open API supports integration with a variety of third-party systems such as Point Of Sale (POS), mobile POS, store tracker and payment solutions.