Comcast 'Emily's Oz' by GS&P New York

Cable provider captures the imagination of a seven-year-old girl who is blind for its visually stunning Oscars spot.

Comcast is rolling out an ad during the Academy Awards on Sunday that explores about how people with disabilities enjoy entertainment.

The 60-second spot, created by Goodby Silverstein & Partners New York, illustrates how seven year old Emily, who was born blind, sees her favorite movie, "The Wizard of Oz," in her head.

A beautiful set design and puppets illustrate Emily's vision of the movie, in which she imagines The Lion to be as small as a toy poddle with webbed toes, and The Scarecrow with wooden teeth, long fingernails and clothes with tubes on them.

The ad was directed by Andreas Nilsson and features a voice-over by two-time Academy Award winner Robert Redford.

The TV spot directs viewers to a standalone site, EmilysOz.com, where they can watch a documentry about the making of the ad.

The campaign promotes Comcast's "Talking Guide," which is part of its Accessiblity Lab, offering viewing and accessibilty support. Comcast has also created an online help and support resource for Xfinity customers looking for information about accessibility-related topics.