Dateline:

LOS ANGELES--(BUSINESS WIRE)--First Foundation Inc., a financial services company that provides
investment management, wealth planning, consulting, trust, banking and
insurance services primarily to high-net-worth individuals and
businesses, today announced the appointment of James M. Fenton to
Private Banker in its West Los Angeles office located at 10850 Wilshire
Boulevard in Westwood. Mr. Fenton joins the firm as Vice President at
First Foundation Bank, a wholly owned subsidiary of First Foundation Inc.

"West Los Angeles is a priority growth market for our brand," said David
Rahn, President of First Foundation Bank. "Jim’s experience serving
wealthy entrepreneurs, executives and families, as well as the plethora
of entertainment companies and other businesses in this market, will be
critical as we look to expand our offering and meet the full range of
financial needs of our clients. He will work closely with our RIAs and
financial planners in this office to provide a truly integrated
offering," he added.

Prior to joining First Foundation, Mr. Fenton worked for Charles Schwab
and Ameriprise Financial as a regional banking manager and regional
director, respectively. He is actively involved with Junior Achievement
of Southern California and El Segundo Education Foundation.

About First Foundation

First Foundation, a financial institution founded in 1990, provides
integrated investment management, wealth planning, consulting, trust and
banking services. The company is headquartered in Irvine with offices in
Irvine, Newport Beach, Pasadena, West Los Angeles, San Diego, Palm
Desert and the Imperial Valley in California, and Las Vegas, Nevada. For
more information, please visit our website at www.ff-inc.com.