The sections of the sidewall, seamlessly integrated in the wheel, give the tire its urban crossover look, while the tread pattern gives the tire a dynamic appearance. The tire’s design is created using Goodyear’s hi-tech laser carving technique.

It incorporates state-of-the-art features including Goodyear’s sound comfort technology, which uses an open-cell polyurethane foam element attached to the inner surface of the tire. This technology dampens the tire cavity resonance sound peak that is generated when the tire rolls over a surface, enabling the vehicle’s cabin to be extremely quiet.

This has been combined with the company’s chip-in-tire technology, which sends vital information to the car’s onboard computer, enhancing the stability and performance of the car when cornering and braking.

About Author

Rachel's career in journalism began around five years ago when she started working for UKi Media & Events, having recently graduated from Coventry University where she studied the subject. Her favourite aspect of the job is interviewing industry experts, including researchers, scientists, engineers and technicians, and learning more about the ground-breaking technologies and innovations that are shaping the future of the automotive and tire industries.