Sandals launch ‘Best Price Guarantee’ program

29th Jan 2004

In a bid to prevent travel agents from being ‘undersold’ Sandals has launched its ‘Best Price Guarantee’. The initiative was unveiled at Sandals Montego Bay Jan. 23.Gordon ‘Butch’ Stewart, CEO of Sandals, discussed how agents who were losing sales to lower priced outfits could now dial a US based toll-free number [(800) SANDALS], and be guaranteed a price match.
To validate their claim travel agents will have to provide receipts of lower priced packages. Butch said of the program “Its there to give agents peace of mind.”
The price match will be in effect all year and is not specific to certified Sandals specialists, all travel agents can make use of the price match facility. The program has come about due to the onslaught of cheap web deals and heavy price cutting by discounters.
So far the program is only available in the United States.——-