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Every four years the world goes football crazy, and brands and broadcasters are no different, here are the best football / world cup videos I’ve been looking at

The Game before The Game – Beats

An epic 5 minute short from Beats about the pre-game ritual, I love the idea of making a football ad full of footballers but not showing any action

BBC World Cup 2014 Promo

Some original work by Red Bee Media that again goes against the testosterone fuelled grain of football promos, demonstrating the wide wide audience this tournament has.

Lucozade – The Heat

An unfortunately accurate portrayal of England’s display at the world cup, nicely done and very on brand.

Nike – The Last Game

With 55,000,000 views on Youtube Nike has commercially and creatively already won the 2014 World Cup, a fantastic campaign, beautiful to watch, well written, and very funny. Zlatan agrees.

House Match – Adidas

Beckham and Zidane, they’ve still got it

Landon Donavon: Always in the game – EA Sports

I had to include this as up until the US Squad was announced I should have been filming with Landon, but not making the squad changed a few things as the US National team were supplying the talent. Good to see he took the news well and a good way of EA changing their creative to adapt to the talent.

Tender – Woman’s reaction to England World Cup knockout

And finally a darker side to the World Cup, fantastic performance and powerful message

A catch up post here as it’s been a while, here’s some things that have caught my eye in 2014 so far

Young by The Paper Kites

Using 4,000 images from 350 people this is stunningly simple idea you can’t take your eyes away from

Lookup – British Airways

Fantastic idea for taking digital outdoors and integrating it into the real world.

Icons – Sunday Times

One shot, 50 seconds, 6 iconic moments of popular culture from US and Grey

True Detective Title Sequence – Patrick Claire

A beautiful and haunting title sequence as visually striking as the show itself. Be sure to check out the article on Art of the Title for details on how it all came together

ANAR – Secret Message

This is absolutely amazing, a fantastic use of outdoor technology for an amazing cause, very smart, very effective

Formula 1 on Sky Sports

Beautifully directed spot for Sky’s coverage of the new F1 season

Unsung Hero

It’s not often an ad for life insurance can make you smile and bring a tear to your eye but have a look at this

Canon – No one sees it like you

If you have any interest in photographer this beautiful spot for Canon will have you wanting to go out and capture the world with your lense

Waitrose – Carrot

A stunningly simple and moving ad by Waitrose, with fantastic use of The Cinematic Orchestra. This was directed by Tom Tagholm who made the best sports spot of the last few years in Meet The Superhumans for the London Paralympics, certainly a change of pace.