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Digital marketing strategies for service professionals

The PBN event focused on digital marketing strategies for professional service providers. It was completely sold out.
We covered a range of topics from redesigning your company’s website and selecting a hosting company to why you need to spend more time on social media and how best to get started.

Digital marketing strategies for service professionals

2.
The breakfast seminar earlier this month was a great success. The
PBN event focused on digital marketing strategies for professional
service providers.
It was completely sold out. We covered a range of topics from
redesigning your company’s website and selecting a hosting
company to why you need to spend more time on social media and
how best to get started.
When I do seminars like this one, I am especially excited about the
Q&A session because that’s when we really start tackling the
pressing issues. Unfortunately, the people who need the help most
are often the ones least likely to ask for it.
If you fall into either of those categories, feel free to send me an
email: help@supergeeks.net . I believe it’s our duty to share our
experiences in this industry and to give people the support they
need.

3.
In any case, here are are some of the questions asked:
Which social media should I focus on first?
As a business professional, start with your LinkedIn profile. It’s free
and takes only a few minutes to get up and running. LinkedIn is
especially useful because it has a bunch of builtin tools to help you
connect with colleagues and former classmates.
Think of LinkedIn as your online resume. Be sure to include a
professional photo, your positive work experience, and any
accomplishments. You can connect with me here:
http://www.linkedin.com/in/supergeeks
I often turn to LinkedIn when researching new hires, vendors and
business acquaintances.Once your LinkedIn profile is published,
make sure your Facebook business page is looking good. Use this
site http://fiverr.com/ to find someone to create a customer banner
graphic for you for just $5.

4.
YouTube is next on your todo list. Those videos will be useful
internally for training purposes and for your sales and marketing
campaigns.
Bottom line is: People prefer video over text and they tend to
retain video content better than other forms of media.
How do I manage the tirekickers?
This is actually an elite problem where people are inquiring about
your product or service,collecting info but not yet committed to
buying.
So, imagine you have a website and people are coming to your
website and calling and asking questions. But it seems like they are
taking your expertise and then shopping elsewhere.

5.
Here’s what you do:
1. Continue positioning yourself as the expert in your field (even
if you are not.)
2. As you field questions, build a list of the top ten questions
commonly asked.
3. Use the list of commonly asked questions as titles for your
blog entries. If people are asking you the same set of questions
over the phone or via email, there are probably a gazillion other
people asking the same questions online. Harness it.
4. Email each list monthly. Be useful and informative. Include
products or services for sale and push for the sale.

6.
What’s better : To do something halfway or not to do it at
all?
I love this question. Back when product development required 2
years and products remained on the market for 5 years, it was all
about getting it right the first time.
These days, it’s all about being first to market and prototyping an
idea through multiple versions.Software, for example, is often
released with known bugs and unfinished features. The intent is to
gauge rapidly whether something has traction and then circle back
and refine it. Test, fix, test,fix.
The above question was actually about using social media for
business. My answer: version one is always better than version
none. So, yes, it’s ok to be crappy.

7.
What is reputation management?
All participants were encouraged to spend some time online
searching for their company’s product and service and basically
seeing how they and their business may appear online to potential
clients. Sometimes people are surprised to find nasty reviews and
maybe even embarrassing content from our more youthful and
less inhibited days.
Reputation is serious business because the consequences can be
so devastating. Imagine you’re a good dentist but one who has
been unjustifiably sued for malpractice.
And guess what pops up in the search engines on page one of
Google when someone searches on your practice? All things being
equal, that potential patient will probably just move on to the next
dentist in the search results the one with no obvious legal history
and strong reviews.