urTurn is a Points MarketPlace!

Earn points on the two most popular social networks (with more to come), Facebook and Myspace (coming soon), by adding the urTurn widget to your account. After you have successfully added the widget/application to your profiles, you can begin earning points immediately! (from how it works page)

urTurn is a free, unique rewards application that offers Points for just about every click you make on Facebook or MySpace (coming soon).

You earn points for your activity on Facebook. No gimmicks, no surveys, just your normal every day activity. (from

It should be already Web Ads 2.0? or I'd better call this idea Web Logs 2.0, since there is no banner/ ads at all, plus it's not like ANOTHER users shall click/ interact with in my stuff- it's ME who's doing all the job :)

But the biggest question (for myself) is:

WHAT COULD BE THEIR BUSINESS MODEL?

Business Intelligenceon Social Networks? Maybe they want to become another (after Google with its OpenSocial) BigBrother 2.0? Want to know everything that let's say Andrey Golub is doing on Facebook, Spock, LinkedIn etc :) But honestly (and for their info)- this info is all presented in my several public RSS feeds from these Social Networks, or even easy- it's all together here and here!

or my first idea was about that it could be the same Facebook, promoting/studying in this way its users' activity :) but it can't work of course...

Another comment will be about every click you make on Facebook. Of course it's not about EVERY Click :) Facebook is much more than just-