Whilst many traditional marketing tactics are timeless, many of them cannot compare to the new philosophy. It was only a handful of years ago that all companies relied on various outbound marketing tools such as printed materials, TV and radio,...

Why use a landing page? Well, rather than sending people to your homepage right away, you can use a discreet landing page focusing on a key message and offering an unambiguous call to action (CTA). The whole point of a landing page is to convert...

Let’s focus on why you're here: you want visitors to your site to become paying customers. There’s nothing wrong with admitting that, you’re a business after all. You’re also a brand, so you need to ensure that sales are achieved by using methods...

Lucrative sales are based on smart marketing. Which, in turn, is based on effective lead generation. A classic mistake made when trying to generate sales leads is to use a scattergun approach, firing the same content out to all prospects within...

A/B testing is also sometimes called split testing, both of which accurately describe the process. If you feel that your website, landing page or email campaigns need refreshing, A/B testing is an excellent alternative to making bold changes that...

Traditional marketing has grown less and less effective over the years. In the old days, all it took was a radio commercial or a television campaign, and you had your product in front of your audience, bombarding them with the messages you wanted...

As is the case in the worlds of fashion, food and furniture, trends in the digital realm come and go. Whilst some are clearly destined to be short-lived (automatic audio thankfully disappeared a while back), others seem fine until we take a step...

You have probably noticed us talking more and more about inbound marketing lately, but do you know what it is and how it works? We have rounded up the main stages and summarised them below, giving you a quick and easy resource for developing your...

Every webpage should have a call to action (CTA) that is clear, honest and easily achievable. In fact, knowing how to write a great call to action is essential for generating leads with your website. For example, a button that says “Double your...