Tag: Career Advice

How to Get the Most Out of Your Offshore Resources Having a remote personal assistant might sound like a dream. While you sleep, someone overseas in a country like India, Poland, or the Philippines is gronking your data and doing your busy work. As we stated in previous articles, we believe automation will play a […]

Segmentation: WHO Needs It? Segmentation can cause contentious debates between Market Researchers. On one hand, Marketers and Market Researchers who love it, swear by it. They believe that by deeply understanding which consumer segments they need to target, they can better design products and propositions. On the other hand, quant-focused researchers like volume forecasters and […]

Product Restage Hero: The Strategic Questions You Need to Be Asking Working on a product restage isn’t as fun as launching a new product. First of all, the canvas isn’t blank. Secondly, your business partners may be veterans of driving new product trial, but less familiar with how to grow an existing brand. If you […]

Three Principles to Following When You Offer Your Resignation Leaving a company, especially if you have been with the company for several years, can be stressful. It requires planning and strategic thinking. Here are three principals to consider when you decide to make the transition over to another company and offer your resignation. When You […]

“Objectivity is Not Neutrality” — Words Market Researchers Should Live By I really wish I could take credit for the phrase, “Objectivity is not neutrality.” Unfortunately, that credit goes to Dr. Thomas L. Haskell, a Professor Emeritus of History at Rice University. I read Dr. Haskell’s book when I was in graduate school. When people […]

Three Tough Conversations When Managing Market Researchers Managing market researchers is a very rewarding experience. However, it can also require tough conversations periodically. Many of the young managers entering the insights profession in recent years are smart and often they are used to finishing first or near the top of the class. When they enter […]

Statistical Significance: What Do Those Little Letters Mean? I don’t pretend to be a statistics expert. In all honesty, if you came to this post looking for how to calculate statistical significance, you would be much better served here, or here, or here. However, if you were trying to figure out what those little letters […]

Social Insights: When to Use Them What are social insights? How are they different than social media? What are they good for? These are questions that we often hear from our business partners. In a previous post, we talked about barriers to organizations adopting social insights. In this post I’ll discuss why we believe they […]

Why Trial Should Be Spelled “T-R-I-A-A-A-L” As we’ve said before, trial is the most important component of a volume forecast. What we didn’t talk about, is what drives trial. Since trial is so important, I want to dedicate this post to understanding the three components that determine trial. I like to call them “The Three […]

Three Barriers to Accepting Social Media Research Methods A common question I get from friends and mentees in the market research industry is, “Why are social media research methods so hard for my organization to adopt?” This is a good question. Especially as more and more social media research companies emerge. In a world with slick, […]