Tag: dirty mind tour

Prince’s adoption of a punk aesthetic in late 1980 and early 1981 was, as we’ve seen, an act of calculation; it would be a mistake, however, to assume that it was only that. For one thing, Prince’s New Wave songs were simply too good to have been born of strategic considerations alone. For another, as his cousin Charles Smith recalled, the artist was a known fan of “the whole English scene… He’d always been into David Bowie and that kind of stuff” (Nilsen 1999 72).

It thus stands to reason that when Prince finally made his way to punk’s epicenter, London, in June of 1981, his P.R. approach combined thinly-veiled opportunism with genuine homage. He promoted his one-off date at the West End’s Lyceum Ballroom with a pair of high-profile magazine interviews: one with Steve Sutherland of Melody Maker, and the other with Chris Salewicz, whose tenure at NMEalongside writers Tony Parsons and Julie Burchill had helped frame the discourse around British punk. Warner Bros. even took the opportunity to release a U.K.-exclusive single in advance of his visit: a distinctly New Wave-flavored outtake from the Dirty Mindsessions called “Gotta Stop (Messin’ About).”

During the lull between the first and second legs of the Dirty Mind tour, Prince’s relationship with publicist Howard Bloom began to bear fruit. Bloom had been hired by Prince’s manager Bob Cavallo at the end of 1980, in advance of the artist’s first headlining tour. Their goal was to finally achieve what Prince had been trying to do since 1978: break out of the music industry’s R&B “ghetto.”

Bloom, as he would be the first to proclaim, was the right man for the job. At the time, he told biographers Alex Hahn and Laura Tiebert, “it was incredibly unhip for any white person to work with a black artist. There was a wall, and it was segregation to the nth degree” (Hahn 2017). But Bloom, a white man of Jewish descent, had a reputation for flouting this segregation: “I was considered the leading ‘Black’ publicist in the music industry,” he recalled to K Nicola Dyes of the Beautiful Nights blog. “I worked with more Black acts and I learned more about Black culture than anybody else in the PR field” (Dyes 2014). Bloom, then, was one of the few in the music industry who took notice after Prince’s second album went platinum without ever “crossing over” from the R&B charts. Now, all he had to do was harness his client’s obvious star power, and make it impossible for the rest of the world to ignore.

Despite a strong start on the East Coast, the Dirty Mind tour lost momentum in the Southern states. Dates in Charleston, Chattanooga, Nashville, Atlanta, and Memphis saw disappointing ticket sales, failing to attract the mainstream R&B audience who had seen Prince open for Rick James earlier in 1980. Only in Detroit–where he, astonishingly, nearly sold out the 12,000-seat Cobo Hall–was Prince building a substantial audience.

Meanwhile, according to drummer Bobby Z, the album sales just “kind of sat” (Nilsen 1999 74). The machinations of P.R. mastermind Howard Bloom, brought on by Prince’s management at the beginning of December, had not yet taken hold. After a final date at Chicago’s Uptown Theatre (no relation), the tour ground to a halt; for the third time in his brief career, Prince’s attempt to get out on the road had been vexed, and he was sent back to Minneapolis to lick his wounds.

As we’ve noted before, when Prince began recording in the spring of 1980, he had no specific project in mind. “The previous albums were done in California, where they have better studios,” he told Andy Schwartz of New York Rocker. “I’d never wanted to do an album in Minneapolis” (Schwartz 1981). But after less than a month of work, he’d decided that his new “demos” were good enough to release as his next proper album. “I was so adamant about it, once I got to the label, that there was no way they could even say ‘we won’t put this out,’” he told the Los Angeles Herald Examiner. “I believed in it too much by that time” (Wilen 1981).

Prince’s resolute belief in the album that would become Dirty Mindplayed like a repeat of the bold position he took during the making of For You. But without an Owen Husney in his corner, this time even his management needed to be convinced. Prince brought his home recordings to Los Angeles to play for Cavallo, Ruffalo, and Fargnoli. As he recalled to Schwartz, “They said, ‘The sound of it is fine. The songs we ain’t so sure about. We can’t get this on the radio. It’s not like your last album at all.’ And I’m going, ‘But it’s like me. More so than the last album, much more so than the first one’” (Schwartz 1981). The managers “thought that I’d gone off the deep end and had lost my mind,” Prince told Chris Salewicz of New Musical Express. It was only after some “long talks” with the artist that they finally relented (Salewicz 1981)–with the caveat that he have the tapes remixed at a professional studio.