Webinar: How to Repurpose Social Content to Save Time & Maximize Leads

Could your content calendar use a little extra ... oomf? At HubSpot, we're constantly oiling our content engine by repurposing social media content to make marketing assets faster than it takes to write this landing page.

Ideas can flow like water if you have the right mindset to repurpose, reuse, and recycle your social content and promote it to the right channels. Learn how to reurpose social content in this live webinar with Likeable Local's Dave Kerpen and HubSpot's Rebeca Corliss.

In this on-demand webinar you'll learn how to:

Repurpose a great blog post into: a series of social posts, webinar, ebook, and SlideShare
Turn a webinar into an ebook and social media campaign
Find & repurpose "gems" on Social Media to make an ebook
Much, much more about saving time while generating leads and repurposing content

Original recording of HubSpot and Likeable Local webinar is here: http://offers.hubspot.com/how-to-repurpose-social-content

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Webinar: How to Repurpose Social Content to Save Time & Maximize Leads

Housekeeping • This webinar is
being recorded and will be sent via email with the slides within 24 hours • Stick around for a 25% discount code to attend INBOUND 2015 • Use #RecycleYourMarketing during the webinar on Twitter to ask questions for Q&A or the question panel • Top tweeter using #RecycleYourMarketing will get a free signed copy of Likeable Social Media + one free year of Likeable’s VIP Plan #RecycleYourMarketing Housekeeping

There are SO many different,
and effective channels to share content & reach your audience…. A Varied Content Strategy Is Important • 49% of small businesses believe Slideshare is highly effective for content promotion. (Source: CMI) • Brands that create 15 blog posts per month average 1,200 new leads per month. (Source: HubSpot) • The average B2B marketer engages in content promotion on 6 social media platforms. (Source: CMI) #RecycleYourMarketing

3. Provide Lasting Value •
Value is in the eye of the beholder. • The more ways available to consume content, the more value you can provide to more people. • People consume content on different devices. • Similar content is interesting packaged in different ways. #RecycleYourMarketing Source: comScore

Deliver Additional Value • Evaluate
whether or not information has changed or if you’ve learned more information about the topic. • Share similar content in a new light. • Add promotions or downloadable material. • 5 blog posts that are interviews with different experts  1 blog post #RecycleYourMarketing

Key Takeaways + Best Practices
• Use high performing pieces of content and repurpose by highlighting different angles of the same topic • Always deliver additional value • Know your audience: keep the buyer’s journey in mind!