hr_journey-high-res

Sarah Horton presents a case for using design research to reach informed design decisions. It's not enough to rely on your own opinions or those of your clients; she posits that instead, decisions must be based on an understanding of real user needs.

Sarah Horto shows the importance of restraint in approaching a new website design project. Project success depends on defining the project purpose and goals before diving into wireframes, navigation, and especially visual design.