Rose McGowan apparently hasn’t seen any of the 675 superhero films released in the past ten years. Specifically the actress doesn’t know who the X-Men are or why a large man-beast named Apocalypse is grasping Fappening winner Jennifer Lawrence by the throat. That is the only reasonable explanation for her outrage at seeing this billboard.

In a Facebook rant McGowan says; “There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film.”

The casual violence? You mean when a mutant shape shifter is swing kicking someone in the fucking face? That kind of casual violence?

Or better yet when that same hot mutant is totally MELTING our hearts?

McGowan goes on to say:

“There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and frankly, stupid. The geniuses behind this, and I use that term lightly, need to take a long hard look at the mirror and see how they are contributing to society. Imagine if it were a black man being strangled by a white man, or a gay male being strangled by a hetero? The outcry would be enormous. So let’s right this wrong. 20th Century Fox, since you can’t manage to put any women directors on your slate for the next two years, how about you at least replace your ad?”

No context for the ad other than the giant “X-Men Apocalypse” posted right above the blue J-law. Ooooh. Maybe that’s the problem, if McGowen is not familiar with Mystique’s blue body maybe she thinks the billboard is depicting a normal woman turning blue from lack of oxygen?

While violence against women is wrong, there is one small detail she is missing. Mystique is not “a woman.” She is a mutant who kicks ass and fights people. That’s HER JOB. TO FIGHT BIG MOTHER FUCKERS. You want to have equality? She’s a goddamn ass whooping mutant woman going toe to toe with the fellas. From time to time when people fight, they go for the throat.

Others agreed with McGowen using the “out of context” argument. This led to today’s apology by Twentieth Century Fox movie studio who said:

“In our enthusiasm to show the villainy of the character Apocalypse we didn’t immediately recognize the upsetting connotation of this image in print form. Once we realized how insensitive it was, we quickly took steps to remove those materials. We apologize for our actions and would never condone violence against women.”