Sunday, November 7, 2010

Saul Bass and the new title sequence

In my ADS 540 course, we watched this title sequence created by Saul Bass. I couldn't help but admire its simplicity and also marvel at how far moving type has transformed in just a short amount of time. This sequence looks like something any one in our class could create, yet there is something so moving about the tension between the geometric rules and the division of the type. I guess that just goes to show you that everything I am trying to say is already present within the text. The task, then, lies with reducing my thoughts and expressions to their most pure essence...that is, to create with great design.