Graphic Identity for the Doosan Humanities Theater Series 2016
“New Imagination on the Extended Territory”

New Imagination on the Extended Reality was the title of the Doosan Humanities Theater Series 2016, the concept of which was aimed at depicting ‘Mo-heom’ (which means adventure in Korean) and a sense of movement. For us, “movement” refers to an attitude that refuses to stick within any limitations and provides an attempt to find new ways through which to feel satisfied with what we already know. Furthermore, a trace refers to something that has moved and we therefore felt it would be a rational and effective visual concept for the event.

From this decision, we created a brush tool comprised of major pieces of event information. The traces left behind after this brush tool was moved across the surface naturally allowed for the traces of information to not remain in a fixed form, but rather change based on different mediums to show various aspects of “movement.” We felt that this could be the perfect way to present the concept of "Mo-heom."