In addition to the iPhone XS and XR series, Apple unveiled new Watch Series 4 at the Steve Jobs Theater, Apple Park.

Hello and welcome to our live blog on Apple Special Event September 2018. The Cupertino-based company is all geared up to pull the wraps on plethora of devices in additional to new iPhones.

Word on the street is that Apple is expected to unveil new Watch Series 4 and next generation iPad Pro series at the Steve Jobs Theater, Apple Park.

Stay tuned. Apple event is about to get started with the company CEO, Tim Cook, taking stage to begin the keynote speech in a few minutes.

Live Updates

2018-09-1300:28 (IST)

Apple Special Event September 2018 Highlights

Apple iPhone XS and the iPhone XS Max price starts at $999 and $1099, respectively. Both will be up for pre-order on 14 September and go on sale on 21 September. In India, the prices starts at Rs 99,900 and Rs 1,09,900, respectively. And will be available from 28 September onward. It will be available in space, silver and gold finish colour options.

On the otherhand, iPhone XR price starts at $749 in US and select markets. It will be up for pre-order from 19 October and go on sale on 26 October. It will be available in white, black,blue, yellow, coral and (PRODUCT) RED edition. It will come in 64GB, 128GB and 256GB storages. In India, the price starts at Rs 77,900.

Apple Watch Series 4 with wider-display and ECG suport will be up for pre-order from 14 September with prices starting at $399 for GPS model and the Cellular model will set you back by $499. It is slated to go on sale in select markets on 21 September. The company has not disclose the availability details for the Indian market. Stay tuned.

2018-09-1300:17 (IST)

That's the end of Apple Special Event

That's wrap for today. Stay tuned for the full detailed report on the new iPhone XS, XR series and the Watch Series 4.

2018-09-1300:14 (IST)

Apple iPhone XS series availability

Apple iPhone XS MaxApple Event Page (screen-grab)

Apple iPhone XS and XS Max will be available for pre-order from 14 September and go on sale on 21 September with prices starting at $999 and $1099, respectively.

Apple iPhone XRApple Event Page (screen-grab)

On the other hand, iPhone XR price starts at $749 and will be available for pre-order from 19 October and goes on sale on 26 October.

Apple iPhone XS supports Dual SIM

Apple iPhone XS series come with Dual SIM Dual Standby support in the form of one physical and one e-SIM. For china, iPhone XS series will have two physical SIM slots.

2018-09-1223:47 (IST)

Apple iPhone XS series come with Smart HDR and improved Bokeh effect support

Apple iPhone XS camera featuresApple Event Page (screen-grab)

Apple iPhone XS comes with improved hardware to get smart HDR with clear contrast, enhanced Portrait with variable depth of field up to F1.4 from F16. It also comes with enhanced video recording capability.

Apple Watch Series 4 features availability details

Apple Watch Series 4 price ranges between $399 and $499 and will be available for pre-order in select markets from 14 September and go on sale on 21 September. And, Watch Series 3 price will now start at $299.

Apple Watch Series 4 offers day-long battery life

Apple Watch Series 4, despite new features and bigger display offer 18 hours of battery life same as the Watch Series 3.

2018-09-1222:58 (IST)

Apple Watch Series 4 now ECG Electro Cardio Gram

Apple Watch series 4 comes with ECGApple Event Page (screen-grab)

Apple Watch Series 4 is the first smart wearable to boast ECG to monitor and diagnose heart condition and comes with dedicated App and be trigged by the Crown. FYI, Apple has FDA approval to incorporate ECG in the Apple Watch Series 4. It will be available later in US and followed

2018-09-1222:51 (IST)

Apple Watch Series 4 features

Apple Watch Series 4 comes with improved cellular connection, live watch faces and new generation S4 chipset, microphone has been moved in between crown and side button for improved voice input and enhanced Emergency feature and heart rate monitor

2018-09-1222:44 (IST)

Apple Watch Series 4 announced

Apple Watch Series 4Apple Event Page (screen-grab)

Apple Watch series 4 serious upgrade with edge-to-edge display,

2018-09-1222:40 (IST)

Tim Cook on Stage

Tim Cook gets started with progess made in setting up of Apple Store and also announces there now more than 2 billion active iOS devices