Rays unveil new logos, uniforms

The Rays have a fresh look as of this afternoon, as the team unveiled its new uniforms and logos, blue-themed colors, and shortened name.

The Rays showed the new uniforms off at St. Petersburg's Straub Park on Thursday afternoon, and will be in downtown Tampa Friday for a free event at Gaslight Park starting at 11:45 a.m.

Players will be at area Champs Sports stores this evening from 6-7:30, with the new merchandise available for purchase.

While the idea of dropping Devil from the team name is new, this is the second time the Rays have changed uniforms, but new ownership touts this as the start of a new era as the struggling team begins its second decade.

"We are now the "Rays" -- a beacon that radiates throughout Tampa Bay and across the entire state of Florida," principal owner Stuart Sternberg said. "Tampa Bay and the Sunshine State are beautiful places. We want the Rays to reflect the best our region has to offer."

(Pictured: Pitchers James Shields, left, and Scott Kazmir, right, show off the Rays' new home white and road gray uniforms. Photos courtesy of Tampa Bay Rays. Click to enlarge.)

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