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The Secretariat

Director General

Gordon Glenistertel: 0203 875 7879

Gordon has worked in the promotional and incentives industry for many years, the last eight heading up the BPMA, but prior to that as Managing Director of incentives and rewards business 1st Incentives. Gordon has previously worked at match and lighter giant Bryant & May and won sales person of the year at Grants of St James. He then went on to spend much of his career at H P Bulmer and at 26 was the youngest ever regional sales manager. Two years later he was promoted to National Account Manager working in the initially the licensed trade and then the convenience sector. Whilst there he set up a new division to promote cider in Hotels, Restaurants and outside events. It was a huge success.

Gordon is a passionate enthusiast of the promotional merchandise discipline and has spoken at many marketing and international events. His continual aim is to raise the standards and value of promotional products. He was awarded the industry’s Personality of the Year in 2009. Gordon is married, lives in Cambridgeshire and has 3 sons.

Professional Development Manager

Daniela Arenatel: 0777 5938 709

Daniela has over 13 years industry experience having worked in the distributor side of the supply chain before joining Gordon’s team at the BPMA in January 2008 as the BPMA Event & Training Manager.

During her time in this role, Daniela launched and managed the BPMA Academy and BPMA Professional Development Programme whilst managing and delivering a portfolio of successful industry events such as the BPMA Christmas Lunches, Regional Events, the BPMA Education Day’s and the inaugural BPMA Annual Conference. In March 2015, Daniela became the BPMA Professional Development Manager and now dedicates her time to training and CPD, raising industry standards and nurturing “promotions by professionals” through the BPMA Professional Development Programme.

Daniela loves promotional products and everything about the industry but in her spare time she is often with family and friends enjoying quality food, a decent gin & tonic (or two) and having a good giggle. She also manages to find time to volunteer at charity events that support causes close to her heart.