A full 24 hours before People Magazine published their ‘news’ about Eva Longoria’s new boyfriend, José Bastón, Celeb Dirty Laundry published the following story researched by our investigative reporting wiz, Hank Hawkshaw.

Of course, it’s easy to see why we were fooled. Her pal is a good looking guy and they were celebrating his birthday together in NYC during the very same weekend Eva was spotted in full make-out mode with a good looking Hispanic man. There was even a nice twitter pic to give some credence to our line of reasoning. Yes, we know he referred to her as his “hermanita”, but we were looking at the bigger picture and simply speculating.

But this time around we really think we’ve nailed it. In researching this story a bit further, we’ve taken note that Eva’s been spending lots of time Mexico recently, including in early October when she visited with the cast of a popular Mexican telenovela. We also noticed a specific person who has been caught on camera with Eva and whose name has also shown up in various tweets by her friend, Mr. Barroso, and other people connected to him.

When you connect the dots you find that while Mr. Barroso was indeed in NYC a few weeks ago celebrating his birthday with Eva, along on the same trip were close friends, including we believe one VERY wealthy and successful businessman from Mexico. We did a bit more digging around on twitter – one of the best celebrity laundry baskets – and it ultimately pointed us in the direction of this Instagram posting, which is a picture of taken of Eva and a very dapper-looking gentleman in Mexico City for the opening of the art gallery Museo Jumex. My, my, don’t these two beautiful people look quite cozy together!

Once we were onto the scent, it was easy to find even more photos of this very happy looking couple at the same event.

So who is the guy to the right of Eva, clutching her ever so tightly? His name is José Bastón and he’s President of Content and Television of Grupo Televisa, the world’s largest Spanish-speaking media conglomerate. We’re guessing that would make him a VERY wealthy and successful businessman from Mexico! That’s a far cry from a struggling Spanish pop star or a previously bankrupt reality show contestant.

José Bastón is also a member of Grupo Televisa’s Board of Directors and Executive Committee and a member of the boards of Cablevisión, SKY and Univision. That makes him a very powerful guy in the global TV business. He seems to be quite a good match for Eva, who is doing far less acting nowadays and focusing more on producing shows for the TV market. She’s recently inked deals with NBC, CBS, ABC, and Lifetime for shows that will air over the next year. We wouldn’t be surprised to find out these two are doing more than just making beautiful music together.

As for Mr. Bastón, he is 45 years old and very single, having become divorced in 2005 from his wife, well-known Mexican actress Natalia Esperón, with whom he already has 3 children. Looking at this magazine cover featuring his ex-wife, it’s clear Mr. Bastón is no stranger to having beautiful and successful women in his life.