Marketing

Makers are a passionate group, inspired by their surrounding and buoyed up by creativity and creation. That passion can sometimes shield a maker from the reality that their idea isn’t nearly as interesting to others as it is to themselves. It’s time to generate buzz amongst the outside world. When you’re considering a marketing plan, you’ll need to think about your branding, steps you’ll take to foster public relations, conventions and conferences you might attend, and networking opportunities. It’s also the right place in the process to begin planning packaging and to start a website—get viral!