At the same time, Visually has moved away from an exclusive focus on infographics. It now describes itself as “the world’s marketplace for visual content,” and when I looked at the Staff Picks section of the website, I definitely saw a lot of infographics, but I also found interactive graphics and videos. Co-founder and CEO Stew Langille (previously director of marketing at Mint.com) suggested that the marketplace could expand into other types of content, too, like mobile apps.

“We want to be platform agnostic,” he said. So are there types of content that Visually won’t get involved with? “Essentially, we’re about content marketing and storytelling. A logo design isn’t really that interesting to us because there’s no real story.”

Brands that have used the Visually marketplace include AOL (which owns TechCrunch), Red Bull, Twitter, NBC, and P&G. The company says its projects can be completed in one-third the time and at less than half the cost — Langille argued that Visually is becoming increasingly competitive with creative agencies. And while he doesn’t claim it will eliminate those agencies entirely, he said the marketplace will play a growing role in companies’ content and campaigns.

“We are definitely eliminating the inefficiencies and taking some of [the agencies’] business, no question,” he said.

The new round was led by Crosslink Ventures, with additional investment from Correlation Ventures, SoftTechVC, 500 Startups, Giza Ventures, Quest Ventures, and Kapor Capital. Crosslink’s Eric Chin is joining the Visually board.

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OverviewVisually is the content creation platform that enables businesses to connect with their audiences through engaging, beautiful visual content.
The world’s top brands rely on us for premium videos, infographics, ebooks, presentations, web interactives and more — created fast and cost-effectively. With over 1000 certified creative professionals, our clients get access to the best designers, writers, …