Binge watching doesn’t seem to ever get old. The journey is long, but it’s still fun. And viewers can get on and off at any time. That’s why Portuguese telecommunications company NOS used the idea of a train ride to portray the binge-watching experience. Created by Havas Portugal, the ad spot takes viewers on a ride aboard a play train with a humorous and friendly conductor portrayed by Portuguese actor Nuno Lopes. The advertisement taps into the personal experiences users have with NOS N Play, a service that provides thousands of movies and series on digital devices. Each journey is personal, and every viewer gets to enjoy content at his own pace.