Are Smaller Slices of Apple More Appealing?

Stock splits once sent prices soaring. Will Apple's move spur similar moves?

It was 1999, on a Long Island Railroad late one afternoon, and I remember the scene vividly. This lout is on his cell phone, talking loud enough for everybody to hear: "Do you have Sun? I got Sun. It just split again today. Life is goooooood!"

We all wanted somebody to cold-cock the jerk, but being good suburbanite commuters, we mostly just rolled our eyes. Or seethed for missing out on one of the biggest Internet bubble...