2011 JEEP GRAND CHEROKEE MICROSITE

As new iAOR for Chrysler, SapientNitro was asked to reinvigorate Jeep, one of the most iconic brands in American automotive history. Our first project, to launch the 2011 Grand Cherokee, celebrated the pride and craftsmanship that went into building the grandest Grand Cherokee ever. The effort included 2 microsites, rich media, and a banner campaign.

The site animates through the construction process of the vehicle. Callouts lead to photos and video deep dives into the technology and craft of the 2011 Jeep Grand Cherokee. Site continues through the build, and ends on an interactive colorizer.

A gallery of desktops, photos and videos is available at the end of the experience.