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PPR in Talks to Buy Puma Stake

German Sportswear Maker
Could Fill Fashion Niche
For French Luxury Group

By

Jason Singer

Updated April 6, 2007 12:01 a.m. ET

French luxury-goods retail group PPR SA is in advanced talks with the family that is the largest shareholder in Puma AG to buy its stake and then make an offer for the rest of the German sportswear maker, according to people close to the matter. A deal would value Puma at more than &euro;5.4 billion ($7.22 billion).

Two Herz family members, G&uuml;nther and Daniela, control nearly 30% of Puma, and are near a deal to agree to sell their stake to PPR.