Reinert, Venilton

Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER). Universidade Regional de Blumenau, Blumenau, Brazil.

Awuah, Gabriel

Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).ORCID iD: 0000-0002-0554-9591

Andersson, Svante

Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).ORCID iD: 0000-0002-8194-2053

da Silva, Nathalia Virginia

Universidade Regional de Blumenau, Blumenau, Brazil.

2014 (English)Conference paper, Published paper (Refereed)

Abstract [en]

This study investigates the usage of social media by companies. The gathered information was related to the objective of using it, the criteria when selecting the tools and to find out the type of activities which the companies have done. The methodology is a qualitative approach with exploratory study. The results show that the main objective of the company was to strengthen the brand´s name. The criteria to select the online tools were the huge presence of their stakeholders in the selected tool. Besides the use of Twitter, the company has not done any other activities using social media tools.