Thumb Cellular provides national wireless service to subscribers in the Eastern region of Michigan. Thumb will use Interop’s Data Monetization Management solution, powered by Tango Telecom, to offer and manage advance-pay plans including data to meet changing customer demand and the growing trend toward advance-pay and no-contract wireless options.

“Launching a trial of Interop’s Data Monetization Management solution will allow us to analyze how the national advance-pay trend applies in our footprint,” said Brent Wehner, Sales Manager, Thumb Cellular. “Doing so with a cloud-based product allows us to obtain these valuable results without an upfront investment.”

“Our solution provides the tools operators need to create advance-pay plans that are both affordable for customers and profitable for wireless service providers,” said John Bickford, Senior Vice President US-CALA, Interop Technologies. “We are pleased to partner with Thumb in this important trial and look forward to the results.”