Urban youth are individuals who are into the hiphop-better known as "swag"-scene. They are often found in groups composed of only other urbans. They may even consider their friends their "crew" and make up some stupid name for it like "taylor gang", "get money boyz", or "the ranjers". These individuals often believe that their "swag" is their "key to success" and anyone who insults their swag or disagrees with their lifestyle is merely a "hater making them famous". They love to make up slang and they are infamous for using terms such as: "yaw ready know what it is", "smfh", "finna", "real talk", "bruh", and "nigguh" (pronounced niggyuhh). Appearance wise they tend to prefer clown shoes (Nike and Jordans, usually high tops), snapbacks, fitted hats, and they love black and white tattoos. When it comes to music hip hop and rap are their two favorites. Wiz Khalifa, Rick Ross, Lil Wayne, Drake, Tyga, etc. and they love to claim that they are into "underground". They often believe that they are "on some real chit" and encourage the hoodrat lifestyle. Urbans are not restricted to a certain location or ethnicity. Urbans come from all areas and they come in all shapes, sizes, and colors.

The urban youth went to Foot Locker to buy new pair of Jordans for a Wiz Khalifa concert later that night