Thinking About Buying a Franchise?

Everyone is recommending a Web developer for you, from their
next-door neighbor to their wife's nephew. How do you compare
one developer to another to determine whom you want to hire to
build your site? Here are a few tips:

Referrals. Getting positive referrals is helpful but
only if the referrer has actually worked with the developer. Being
related to them isn't a quality recommendation.

Portolio. Experience each potential developer's Web
designs online, not on paper. Designers more familiar with graphic
design than Web design might print out attractive designs but lack
online experience. You want to go through each Web site they've
worked on in detail, not simply glance at it.

Proposal. Is their proposal clear, easy to understand
and concise? A solid Web development contract can be less than 10
pages and still be effective. Make sure everything discussed is in
writing and the document isn't filled with Internet jargon.
Check for hidden costs and fine print.

Use your gut. Does the developer take time to make sure
you understand everything? If not, find someone who does. It's
your money. Spend it wisely.

Aliza Sherman is an entrepreneur and author of Cybergrrl:
A Woman's Guide to the World Wide Web (Ballantine Books).
She is currently working on her next book and new company.