Brand Activation Summit: Global Retailers Unleash the Power of their Private Brands

March 2016 | Brand Activation Summit – The best global retailers understand the power of Private Brands. By creating unique and ownable brand identities, building equity, and driving trial of their own brand products, these stores are attempting to further shape their customers’ experiences with their retail brands. They do this because they know that private brand products are the part of their customers’ retail experience that they bring home. In this seminar, 2016 Digital Marketing and Brand Activation Summit attendees will embark on a journey to the world’s most active retail private labels, coming into their own as real and powerful brands.