Book details

Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!

Take search optimization to the next level by providing the right content to the right user at the right time

Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms

New techniques for defining keywords more effectively

Authored by IBM web pioneers with 45+ years of content and search optimization experience

Podcasts

Creation vs. Curation: Sorting Out the Content Strategy and Aggregated Content: This four-part audio podcast series explains the challenges companies face when presenting aggregated content to their users, and helps you think about how to create better aggregation user experiences.