Copy for Small Businesses

Everybody reads. Not everybody truly writes.

Ok, that may be a bit melodramatic (and derivative), but it is true. Since we all read and write in our daily lives, writing seems like it should be a simple task. But when it comes time to write in and share their brand voice, many small businesses have a hard time finding the right words.

That’s why I’m here

My job is to take your brand, your attitude and your style, and use that to create the right messaging for your digital space. Your website, emails, social media and other digital content are often the first (and most consistent) line of interaction with your customers. So the words they use should not only reflect your brand, but also help create the ultimate customer experience. I can help.

Large corporations and international brands do this everyday, and I’ve learned in my 15 years of working with them that there is no special secret to their success–good writing comes out of knowing your audience, knowing how to write for them and putting out information that they want to know in a manner that is clear, concise and (sometimes) clever. After years of helping big business achieve their goals, I want to start helping small businesses achieve theirs with my experience and creativity.

I wrote for them, now I write for you

I’ve been a digital copywriter for over 15 years, writing for companies like Toyota, Hershey’s, Pfizer, Dos Equis and more. I’ve helped create, build and distribute multi-million dollar campaigns for those companies, and there’s one thing they all have in common (besides me, of course)…it all starts with the words.

Every great company wants you to know their story so that you’re more inclined to buy their product or service — think about those brands you love and the first thing that comes to mind is probably their tagline, which is a short version of their story. The digital space is the perfect spot for your customers to know who you are, what you stand for and why they should buy from you; and that all comes out of knowing your story.

Let me tell your story

Here are the services I offer:

Website copywriting, including site structure

Social media brand voice

Newsletter/Email creation

Digital content creation

Brand voice consultation

What makes me the “write” guy?

You mean other than my awesome use of puns and wordplay? Well, I’ve been doing this for over 15 years. My expertise is in writing in the voice and style of a particular brand — how I wrote for Toyota was very different from how I wrote for Hershey’s. If you need help finding your voice, I can help. If you know your brand voice but aren’t sure how to put it to use in the digital space, I can help. If you know your brand voice and you’ve put it out into the world but something’s not working, I can help. Let’s work together to tell your story.