Rogers lights up Canada's first LTE network today

Next-generation network significantly faster than any other Canadian
wireless network

OTTAWA, July 7, 2011 /CNW/ - Rogers Communications Inc. announced today
the commercial launch of Canada's first Long Term Evolution (LTE)
network, bringing the latest global wireless technology to the Ottawa
region. Rogers also announced that network rollout to Toronto,
Vancouver and Montreal will occur this fall, and that LTE-enabled
smartphones from Samsung and HTC will be available later this year.

"Rogers' customers will be among the first in the world to experience
this superior technology," said Rob Bruce, President, Communications,
of Rogers Communications. "This network will power the next generation
of innovative products and services in ways we've never seen before.
And it will be the backbone of Canada's digital economy as we continue
to move from a wired to a wireless world. We're thrilled to welcome
Ottawa - and Canada - to the future of fast."

LTE delivers unparalleled connectivity and increased usage capacity to
provide an unrivalled mobile experience for Ottawa customers, and soon,
to other Canadians. Rogers LTE will expand to a further 21 markets by
the end of 2012, changing the way Canadians use their mobile devices
for work and play by enabling fast mobile Internet in any location, on
any LTE-enabled device. LTE delivers higher speeds and lower latency
than 4G HSPA+ which means a better experience for customers using
highly interactive applications like multi-player gaming and rich
multi-media communications. It will deliver more usage capacity which
means more users can access the network at top speeds simultaneously.

Rogers is working with Ericsson to build Canada's first LTE network.
Rogers and Ericsson began conducting comprehensive technical trials of
LTE in Ottawa and Montreal last fall. The tests measured data speeds,
quality of signals and interoperability with Rogers' existing 4G HSPA+
wireless network. The tests confirm that Rogers LTE network in Ottawa
is significantly faster than any other Canadian wireless network. At
launch the Rogers LTE Rocket Stick will be capable of maximum
theoretical download speeds of up to 75 Mbps on the Rogers LTE Network.
Typical download speeds can range from 12 Mbps to 25 Mbps, which is
significantly faster than the speeds Canadians experience on any other
network today. As device selection evolves, maximum theoretical
download speeds will increase to up to 150 Mbps.

The launch of LTE reinforces Rogers proud history of innovative firsts
and commitment to investing to build Canada's digital future. Rogers
was the first Canadian carrier to announce technical trials last fall,
followed by the commitment to a multiyear deployment beginning this
year. Rogers recently launched the Rogers Reservation System, which
allows customers the opportunity to reserve the first LTE-enabled
device, the Rogers LTE Rocket stick, from Vancouver-based Sierra
Wireless. Starting today, Ottawa customers can pick up LTE Rocket
sticks from four Ottawa-area Rogers retail locations.

"Ottawa is proud to play a significant role in Canada's first LTE
network, from the trials through to the launch today. This new
technology is a significant step forward towards increasing the
accessibility and enjoyment of high speed applications while enhancing
the productivity and reliability of mobile communications for Ottawans"
said Steve Desroches, Deputy Mayor of Ottawa.

Ottawa is now Canada's fastest city, with LTE network coverage spanning
a broad area from Arnprior, Ontario in the west to Orléans, Ontario in
the east and includes the Hull and Gatineau regions of Quebec.

About the company:
Rogers is a diversified public Canadian communications and media
company. We are Canada's largest provider of wireless voice and data
communications services and one of Canada's leading providers of cable
television, high-speed Internet and telephony services. Through Rogers
Media we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, and sports entertainment.
We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and
RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further
information about the Rogers group of companies, please visit www.rogers.com.