Learn how NimbleUser worked with the Professional Developers of Iowa to redesign the look and feel of their website utilizing Umbraco .NET open source content management system in addition to upgrading to iMIS 15.2.10 and implementing iParts for eCommerce functionality.

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My name is Zachary Field and I am the latest co-op to have the privilege of working at NimbleUser. I am originally from the wonderful town of Weedsport located in central New York. Currently I am a student at the Rochester Institute of Technology pursuing my degree in Bioinformatics. Wait...Bioinformatics? Yes. Bioinformatics. For those of you who don’t know, Bioinformatics takes the field of Computer Science and applies it in a biological setting in order to analyze biological organisms to a degree that was never possible before. That being said, the question still remains; why am I working as a software engineer?

Challenge

LeadingAge is a national association with approximately 6,100 members including non-for-profit organizations, state partners, business firms, individuals and other organizations in the aging and continuing care community. LeadingAge provider members cover the spectrum of aging and care services, including senior housing, assisted living, nursing care, continuing care retirement communities and home-and-community based services.

LeadingAge was experiencing the following pain points in their previous AMS system:

Lack of flexibility

Inability to track interactions/engagements in an easy-to-use manner

Inadequate system interface for staff, state associations, and constituents

Duplicate entry and data silos

Booth sales were managed within ExpoCad but are then re-entered into the Association Management System so that the purchases show in the exhibitor’s Company record.

Memberships for LeadingAge’s international sister organization IAHSA are online via an event management software with no data exchange or integration between it and the Association Management System, requiring the staff to manually update all of this additional information.

Event session attendance records are not associated with their Association Management System record IDs and must be associated manually.

Event session speaker planning (from abstracts to historical engagement) were managed in a different system with no data exchange or integration between it and the Association Management System.

Enrollment applications for the Leadership Academy are not integrated with the Association Management System.

Lack of change: Inadequate innovation, change and growth in all aspects of the previous Association Management System.

Solution

World-Class CRM for an Association: Nimble AMS, built on Salesforce, provided LeadingAge with the power of a world-class Customer Relationship Management (CRM) system but with the association features they needed. Salesforce CRM is intuitive, user-friendly and extremely powerful, offering staff a true 360 degree view of a record.

One-Stop Shop for Account Management: Nimble AMS would provide a single integrated system for account management as well as demographics, transactions, events and history, providing an effective way to manage the data for the entire association.

Flexible and Powerful Platform: Nimble AMS is the most extensible Association Management System available because of the Salesforce platform. This platform allows for easy and seamless integration with a variety of 3rd party applications.

An Innovation Machine: Salesforce has consistently been ranked the last two years as the Most Innovative company in the world by Forbes. This innovative CRM and platform makes Nimble AMS different than all others. Nimble AMS can provide groundbreaking new AMS features along with all of the innovation of Salesforce.

Results

LeadingAge is now:

Positioned for future growth and able to meet evolving business objectives.

Operationally efficient with automated workflow and business processes.

Embracing innovative ways to collaborate in all areas of the association. Chatter provides an internal facebook-like interface right within Nimble AMS. Staff can comment, ask questions and stay in the know all within the context of an account.

Free of the numerous data silos by centralizing all aspects of the association in one central system. Some data silos functions are now fully managed in Nimble AMS as well as others are completely integrated. Staff has a better understanding of customer’s engagement.

Above: LeadingAge and NimbleUser team celebrating the Nimble AMS Implementation.