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United Arab Emirates : Introducing the new HTC One, a new perspective on smartphones [TendersInfo (India)]

(TendersInfo (India) Via Acquire Media NewsEdge) HTC, a global leader in mobile innovation and design, today announced the UAE launch of its new flagship smartphone, the new HTC One, first and exclusively with du, benefitting from the telco s 4G LTE network. Crafted with a distinct zero-gap aluminium unibody, the new HTC One introduces HTC BlinkFeed, HTC Zoe and HTC BoomSound , key new HTC Sense® innovations that reinvent the mobile experience and set a new standard for smartphones.

The new HTC One smartphone is the beginning of a journey that will revolutionise the smartphone space. We are introducing game-changing technologies that push the boundaries of smartphone accomplishments further than ever before, said Jon French, Vice President, HTC MEA. The new HTC One gives our consumers what they want: easy access to everything that s important to them. Every aspect of the new HTC One, from its aesthetics to its user interface and groundbreaking technology, was designed because we listened to our consumers, and to the market.

Since HTC s inception, we have sought to partner with leading organisations to further expand upon our offerings. These collaborations are carefully selected to boost our user experience, and we are proud to have partnered with the UAE s vibrant and dynamic telecom provider, du, for the launch of the new HTC One, said Mohamed Kais Zribi, HTC MENA Regional Director. This partnership sees the coming together of two like-minded brands who share the same vision and philosophy of delivering the highest level of customer experience, as well as a harmonious merging of complementary technologies with the new HTC One and du s 4G LTE network.

We chose to partner with HTC for the launch of the new HTC One because of the synergy between our brands. We share the same desires to create customer-centric products; we are driven by innovation and seek to drive change in our respective fields, said Yasser Al Yousuf, Director - Premium Personal Market, du. The new HTC One is among the first LTE phones to be launched on our 4G LTE network, giving customers the ideal platform to enjoy data consumption upto 100 Mbps in the UAE.

The new HTC One will be available in the UAE in both LTE and 3G connectivity options with 32GB internal memory.

At the centre of the new HTC One experience is HTC BlinkFeed. HTC BlinkFeed is a bold new experience that transforms the home screen into a single live stream of personally relevant information such as social updates, entertainment and lifestyle updates, news and photos with immersive images so that people no longer need to go to separate applications to find out what s happening. HTC BlinkFeed aggregates the freshest content from the most relevant and interesting sources, giving it to people at a glance, all in one place, without the need to jump between multiple applications and web sites.