That means that you need to find other ways to drive traffic to your posts that will generally lead to sales.

But how do you do it when social posts and outreach aren’t working?

What do you do when you’ve got no followers and no links?

When you’re in this situation, it’s time to turn to cheap paid social ads.

These are one of the easiest ways to generate tons of valuable, relevant traffic for pennies on the dollar. For example, brands such as Robo generated $4.7 million in revenue at a fraction of the cost running video ads on Facebook.

Spending a few bucks a day could net you hundreds of extra visitors that are interested in your content.

Thankfully, there are multiple ways to use them to get more content traffic.

Here are three ways you can use cheap paid social ads to skyrocket content traffic inexpensively.

What you need to know before running content ads

Using cheap paid social ads to skyrocket content traffic isn’t as simple as one, two, three.

Most people go wrong when it comes to social ads for content.

They often send ads to their existing audience. That’s fine, but it’s not optimal.

Hitting “boost” on your Facebook post is fine, but it’s not going to skyrocket valuable traffic.

It will only put you in front of your own audience with higher frequency.

The goal of blog content is to capture new visitors. You want to grab people who aren’t aware of your brand yet.

Blogs are simply a tool for driving more organic traffic that you can funnel through the sales cycle.

The first step of the sales cycle is establishing a relationship.

That’s exactly where your content comes into play. Blogs will help you drive traffic that you can convert into a lead and hopefully qualify for sales.

But before running a paid social ad, you have to realize where your content falls in the sales cycle.

Most people try to make ads for remarketing their content, but that won’t work.