Video marketing is the fastest growing form of digital marketing, and just like voice search for text, is something every business should include in their online marketing strategy.

If you follow the Knoxweb blog, you will know that content that includes video is more likely to be watched, liked, and shared. As a result, you will see more conversions and a better ROI.

What is Video Marketing?

Video marketing is a type of digital marketing and advertising that allows businesses and organizations to create how to videos, product videos and video reviews. Incorporating video marketing into your overall strategy is the best way to attract new subscribers to your blog while improving your bottom line at the same time.

Testimonials from your live events, explainer videos, and corporate training videos are just some of the ways that you can incorporate video marketing into your overall strategy. With professionally produced videos from Knoxweb, you could even go viral.

The Benefits of Video Marketing

When you incorporate video into your content, you are tapping into an SEO goldmine. Not only will your click through rates increase, but so will your open and conversion rates. With professionally produced videos from Video Grabber and Knoxweb, you will see your rank go up on the search engines. Because YouTube is owned by Google, you are doubling your chances of a rank increase.

Conversion Rate Booster

Fifty seven percent of people who buy products and services online are more likely to purchase after watching a video about the item. Explainer videos and how to videos help you close the all-important sale.

Marketing with Video is Effective

Retention rates go up when businesses include content that can be seen and heard. In fact, 80 percent of people would rather have both. Combining audio and visual is a powerful way to turn those viewers into sales. Video is also more cost effective, and will save you money, especially when you compare the costs to traditional forms of marketing.

Video is Emotional

You are appealing to the emotional side. You can attach characters to the products, which will appeal to the emotional part of your brain. Connecting with music, dialogue, and pictures, helps convey your message the right way.

Below are a few more reasons to consider video marketing

Video is on the Rise

At the beginning of 2018, 81 percent of businesses were using video in their online marketing campaigns. Up significantly from 63 percent back in 2017.

People Watch Tons of Video

From videos at work, play, and while in transit, video has become part of daily life. Fifteen percent of people who responded to a recent survey said that they typically watch three hours of video every day, while the average viewer accounted for 1.5 hours.

Videos help Digital Marketing

Optimization is crucial. According to Knoxweb, Video Grabber helps drive SEO and will boost your ranking on the search engines, and the numbers don’t lie.

• 76% of marketing gurus say that video marketing helped sales
• 47% said that video reduced the need for customer support and queries
• 97% of online marketers say that video helps people understand a product or service
• 76% say that video helps boost traffic
• 80% of digital marketers claim that video increases the amount of time spent on a website
• 95% have watched a how to video or an explainer video to influence a purchase
• 81% of viewers were convinced to purchase after watching a video
• 69% of people buy applications or software after watching a video
• 85% say they would like more video in 2018

People Love Video

Video adds extreme value to a customer’s experience. When a viewer has a choice between text and video, 72 percent would rather watch and learn about a product than read about it.

Sharing is Caring

People love to share, but it isn’t just cute animal videos that grab the viewer’s attention. In fact, 83 percent of internet users would consider sharing a brand with their friends.

LinkedIn is set to fly while Snapchat seems to be grounded

LinkedIn-Of the people surveyed, most considered Facebook and YouTube to be the best platforms for video marketing. However, Knoxweb explains that business social network LinkedIn, is gaining surprising metrics. This indicates that video marketing is about to take center stage in the professional social networking arena in the next year.

While only 38 percent of digital marketers share content on the business network, the ones that did reported it as successful with 55 percent saying they would continue advertising on LinkedIn.

Snapchat-Although Snapchat has been coined as the next big platform, it is failing badly as a marketing tool. People love to use the mobile app, but don’t use it to watch video.

Only 11 percent have used the app as a platform for video. Of those that did, only 27 percent found it an effective video marketing tool. What’s worse is of those polled; only 9 percent said that they would use Snapchat to market products and services in 2018.

Is your Business Ready for Video Marketing in 2018?

Knoxweb has the tools and the experience top produce powerful video content that will increase sales. Ask Knoxweb about Video Grabber. Video Grabber is the affordable way to produce videos that will beat the competition and boost your ranking on the World Wide Web.

So what are you waiting for? Call or click and talk to the video marketing team from Knoxweb. It really will make a difference to your online presence.

Video marketing is the most powerful form of digital advertising, and if you aren’t including videos in your blogs, social media pages and email messages, you are not reaching everyone you should be.

According to Knoxweb, video marketing should be at the forefront of your online marketing plan, and when you consider that YouTube is the second largest search engine on the planet, it should not be taken lightly.

Below are a few more reasons you should include video marketing in your advertising campaign.

Better Conversion Rates

When you include video marketing in your online strategy, you are converting users to customers. Recent research indicates that 71 percent of online marketers say that video conversion rates give a better return than other types of online marketing.

Video demands consumer attention more than text or photo based content. With the average attention span being 3 seconds, capturing your viewer’s attention in the first few seconds is the key. You have a much better opportunity to do that with video than you do with text.

Higher Engagement

Visual content is the best way to encourage engagement. When you consider what types of blogs and social media content you want to post, it is imperative that you consider video marketing with Knoxweb. When you include video in your posts more users will like, comment and share.

Better Optimization Opportunities

How much of your latest blog did your readers consumer? Did they come back to read it again, or reread certain paragraphs? Did they comment and share your blog post? Although it is difficult to answer those questions based on text, video is an entirely different story.

Video allows you to measure how many times your video was watched and your click through rate. With the feedback loop built in, you can gage your videos and know what is working for your business, and what isn’t.

If you worked day and night on that email copy that tells customers about your new product or service, you should add video. When you include video marketing in your overall marketing scheme, you will double your click through rates.

Accessibility

In the past, videos could cost thousands of dollars, but thanks to technology and Knoxweb, you can produce great video content with Video Grabber. These days videos are more affordable than ever and should be included in your overall marketing budget.

Emotional Connections

Video is the best way to connect with your audience on an emotional level. With video marketing, you can go beyond the traditional by adding music, powerful narratives, and relevant images that will increase your ROI.

Video marketing really is the way of the future when it comes to advertising online. Adding video to your blogs and social media marketing is the best way to optimize your content. When you add video to your online marketing strategies, you will be reaching a larger audience and one that will be more apt to buy your products or services.

If you follow the Knoxweb blog, you will know that video marketing is leading the way when it comes to online advertising. People who see your video links are more apt to click on the link giving you a better ROI. With video, your return on investment will be much more profitable.

Below are a few more reasons you should be including video marketing in your overall online marketing strategies.

1. A Much Easier Sell Online-Selling is far different than it used to be. Gone are the days when you can see or feel a product in a bricks and mortar store. There is no face to face when it comes to selling online, which could make it a bit more difficult to sell your products and services. With video, you can explain your products and services making whatever you are selling really shine.

2. Video is Easier to Remember Than Text-According to Knoxweb, 80 percent of watchers will remember an online video. The same can’t be said about your blog posts and social media updates. The competition is fierce on the World Wide Web. Video marketing allows you to show your creativity helping you stand out from the competition.

3. Entice your Audience-With video marketing you can encourage and entice people to buy your products and services. With a strong marketing plan, which includes video marketing, you have a better chance of reaching a larger audience.

4. All Demographics-Most people love video. With youngsters and seniors watching video, you have a better chance of reaching your target market. Remember, if your market is younger you will want to target Snapchat and Instagram. If you have an older audience, Pinterest and Facebook would be the place to post your videos.

5. Engage with Smartphone and Tablet Users-Mobile use is overtaking PC and laptop use with desktop users watching two minutes or less while mobile users will watch for 3 and 5 minutes depending on the mobile device. Knoxweb explains that video is the best way to attract potential buyers.

6. Better Click Through with Email-Video can increase your conversion rates giving you a better ROI. Adding video marketing to your email is one of the most powerful ways to get your email-marketing message across. A simple video with Video Grabber and Knoxweb saying thank-you for being a customer or client is more effective than you think.

7. Get Personal-Pulling those heart strings is a great way to show potential clients and customers how passionate you are about your business or organization. Showing off your brands personality with a video from Video Grabber and Knoxweb will give viewers the chance to connect with your products and services.

8. Rank-YouTube is second only to Google when it comes to search engines. Google owns YouTube giving you a better opportunity of ranking higher. Using keywords in your video and text, gives you a much better chance of a ranking higher in the search engines, and best of all, it’s organic.

Video marketing is more affordable than you think and could be just what you need to improve your bottom line. Call or click and talk to the team from Knoxweb who can help you come up with a solid video marketing plan that will deliver results.

Incorporating video marketing into your overall online campaign is crucial, especially if you want to stay at the top of the search engines. Using video can help boost your SEO.

2017 saw a revolution in advertising, especially where video is concerned. According to Knoxweb, 63 percent of businesses and organizations have already starting using video marketing, out of that percentage, 82 percent believe that video marketing is a crucial part of their advertising strategy.

Make more Conversions

Video can make you money. When you add a product, how to or other type of video to your landing page, you will see an increase in conversions by an astounding 80 percent. Knoxweb can help you produce a great video campaign with Video Grabbers that will see a better conversion rate.

Make More Money

74 percent of people who sat down and watched a video that explained a product, these are called explainer videos, actually bought the product or service. Video is more effective than pictures and much more effective than text, which isn’t really that surprising when you consider that vision is the most dominant when it comes to the senses. Pictures do boost engagement so you can only imagine what video can do.

ROI

If you are looking for a magical return on investment, there isn’t one, but according to Knoxweb, video will give you a better chance of great ROI. Although video takes more time and will cost you more to get it produced, the payoff is massive. Video Grabbers from Knoxweb are the affordable way to make videos from concept to roll out.

Of course, you can take videos with your Smartphone or Tablet, but unless you know how to write, produce, shoot, and optimize your videos, you may as well pack up and go home. Call or click and schedule an appointment with the video production team from Knoxweb who can help you come up with a slick video marketing strategy that will improve your ROI. 83 percent of businesses who use video say that they get a good ROI, with professionally produced videos.

Video is a Trust Builder

Trust is the basis for conversions and sales with content marketing being the cog in the wheel. Once you stop selling to people, which you can do through video, people will start buying your products and services. Video tells the story while engaging and igniting emotions. If people watch your videos they will like, share and comment helping you spread the word about your brand. If you are serious about your content marketing, you should be just as serious about your videos and that is where Knoxweb and Video Grabber comes in.

Although some people are still quite skeptical about buying something on the World Wide Web promotional videos can garner trust. Effective videos that market your products and services give consumers more confidence.

Google Loves It

Google owns YouTube so it just makes sense to incorporate video marketing into your online marketing campaign. When you add video to your website, users will spend more time there. Longer exposure signals Google and the other search engines that your website is informative. With good content, you have a 53 percent better chance of showing up at the top. Videos will affect your rank.