How to get listed in New York Times Travel Guide and create awareness

We have a new tourist activity whose existence is not known about yet.

What is the best way to to go about getting listed as a new attraction or activity for a city listed in online travel guides (or guide books) in newspapers/magazines, such as New York Times travel recommendations here:

What is the best approach to get started? Should we try to telephone places first and ask to be listed? Or do they usually just wait until a writer by chance comes upon a new activity and lists it? Should we try inviting their writers and how? What can we do to increase our chances of getting these type listings?

We're a small business in Europe offering another form of boat rides and dinner cruises for our city. So far we are already doing seo for the website, linking, paid magazine and ppc ads.

1 Response

Having personal relationships with journalists and or the writers that work for the bigger magazines and news sites is key. You can form them by finding out who the writers or journalists are and trying to network with them on twitter/linkedin/facebook. I've read more of them scrape the social sites for news now then press releases or anything else.