Fish4Dogs releases new apple treat

Fish4Dogs has released a new, healthy treat, fuelled by public demand.

The variant of the company’s popular Sea Wraps – Sweet Ocean Wraps – has been created after customers took part in a survey and voted apple as their preferred fruity ingredient.

44 percent of customers opted for apple – ‘pipping’ banana, pineapple and kiwi to the post.

The new product combines the sweetness in apple with fish wraps, for fruity treat that is also suitable for cleaning teeth and is just 26 calories.

Each treat is 67 percent apple – the succulent slices of apple are wrapped in fish skins (33 percent) – creating a combination of chewy and crunchy textures.

And, although suitable for dogs of all sizes, the large treats are a mouthful – providing bigger breeds with a treat that won’t be gobbled up in the blink of an eye.

Fish4Dogs’ chief executive Graham Smith said: “We are always keen to listen to the views of our customers and develop our products in line with their suggestions. Apple was a popular choice for a new ingredient and this was a great opportunity for us to serve up a new product – by public demand.

“The imaginative use of a wide variety of fish products enables us to provide a complete range of treats to satisfy dogs of all shapes and sizes that manage to be both delicious and at the same time healthy. They are a holy grail of guilt free indulgence”.

The two natural ingredients in Sweet Ocean Wraps are free from additives.

Sweet Ocean Wraps have an RRP of £4.50 for 100g, £22.00 for 500g and £42.00 for 1kg.