From online retailing of fresh goods to delivering business insight as it happens in real time, the best approach to business is getting ’em delivered Fresh and Direct! When I deliver a speech on the future of business, I always point out the fact that it’s about doing business in real time. And one of the…

We are moving from the Internet of Things to the Unit of One. Apple released the first iPod on October 23, 2001, some nine months after iTunes was released. This is a significant moment in the history of music industry and has forever changed the way we enjoy music. In the “One-for-All” World In the old days when…

Introducing the Bell Curve When mass production rules, everything else has to be done in a mass–mass marketing, and mass media come to mind. In the mass production era, the best and probably the easiest way to success is to find the one right product and price to target the average customers or consumers. That’s why most…

The history of science and technology is full of hits and misses. Whenever a new medium is on the horizon, apocalyptic voices preach that the old media will soon die out. You’ll see it’s not really the case by looking back on the history of media, with specific examples of radio, television, and the Internet. Radio and cocktail party Radio is an…

You can drive a car even when you don’t know how it works or how to fix it. You can make a call when you don’t know the technical intricacies that make it all work. You can blowdry your hair even if you don’t know how you get the power supply. That’s the beauty of simplicity!…

From online retailing of fresh goods to delivering business insight as it happens in real time, the best approach to business is getting ’em delivered Fresh and Direct! When I deliver a speech on the future of business, I always point out the fact that it’s about doing business in real time. And one of the…

We are moving from the Internet of Things to the Unit of One. Apple released the first iPod on October 23, 2001, some nine months after iTunes was released. This is a significant moment in the history of music industry and has forever changed the way we enjoy music. In the “One-for-All” World In the old days when…

CCDVTP “Create, Communicate and Deliver Value to a Target market at a Profit.” Marketing begins with the customer. And the mantra above is all about customers and the value that they feel from their experience with your brand. Create value for customer This is about product management. You have to come up with a product…