Wednesday, November 24, 2010

Trend Forecasting Flashback: a Return to Luxury

The other day I was thinking back about how true the trend forecasting predictions the Doneger Group's David Wolfe made giving a lecture at our school in 2008. He talked to us before the recession had really hit the fashion industry and it's crazy how spot-on everything he said was; a "return to luxury-- or at least the look of it" he predicted. And he couldn't have been more right.

Everywhere you look there is a feeling of opulence in fashion right now, especially in fabrics; faux fur, sequins, rhinestones and tweed.
This trend is really about feeling luxurious and putting on an air of wealth, even if it's just a $15 sequin tank from H&M. I know it's hard to imagine a time when all of these weren't in fashion, but at the time a more casual grunge/boho look was reigning. It's crazy to think that an trend forecasting expert could predict this two years ago.. but I suppose that's what they make the big bucks for hm?

This is so interesting! I suppose with economic problems and worries we all want to take comfort in little luxuries, and that's reflected in the way we dress! I'm interested to hear what he has to say about future trends!

It is crazy how spot-on he was in his trend forecasting. Now, the question becomes: How long is this return to heritage going to hold? I'm hoping for "as long as possible" because I really love this look.