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Madewell SF Launch Party

After much anticipation of having a Madewell in SF, last night’s launch party hosted by 7×7 Magazine was insane! I thought I’d get to the party early so I can take some pictures, but this place was packed even before 6pm. I was basically squeezing my way through the entire night. But in all, it was really fun! Great food, good booze and awesome beats by the Mr. DJ. And if you like people-watching like me, it’s always cool to see such a big crowd. :)

A lot of local bloggers and friends were there last night…wish I had taken more photos of everyone. But given the crowdedness, it was nearly impossible. So, I only got two photos with some of the lovely ladies at the party… (though I’m sure you’ll be seeing a lot of party pix from 7×7 very soon.)

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Hello, I’m Jeanne Chan, founder, curator, and voice behind the lifestyle blog, Shop Sweet Things. I launched this blog to share my passion in shopping and to discover simple luxuries in fashion and home. It has now expanded to my other personal interests including beauty, kids, food, DIY, and local spots in my city, San Francisco. READ MORE