627 likes on a comment! Look for opportunities to explain your process, especially when you see commenters asking questions about it. This comment shows a thoughtfulness behind word choices that not all news consumers would assume journalists have. This example also shows the value of staying involved in the conversations we host and participating in them.

Look for chances to tie individual coverage to your organization’s mission. In this case, Newsy didn’t just share a fact check. They used the words “fact check” to make sure the point came across, and they reinforced their core principles.