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Movie theaters have had a rough run over the past decade — they’ve had to compete with high quality, easily accessible in-home entertainment, video on demand services, and the most recent golden age of television. On top of all that, it’s much more comfortable to watch a film from your own home — you can pause and get up to pee, aren’t shackled to the high cost and limited options of theater snacks, can sit in your own comfy bed, and don’t even have to put on clothes. While you’ll likely always have to wear pants to see a movie in public, IKEA remodeled a movie theater to, at least, allow you watch from a cushy bed.

As part of the Wake Up Love campaign, IKEA took to a movie theater in the Russian town of Khimki and replaced all the standard seats with big, comfortable beds, complete with sheets, comforters, pillows, and all the trimmings you’d see on the IKEA show floor. For the solo moviegoers that aren’t interested in lying in bed with a stranger, IKEA also set up some armchairs and coffee tables.

The patrons were completely surprised by the transformed theater, as they purchased tickets for what they thought would be the standard seats-and-sticky-floors affair. While this is a cool stunt, you have to wonder if IKEA also supplied a cleanup crew to meticulously monitor the state of the beds. Movie theaters are notoriously dirty, and lying in someone else’s filth is way more gross than sitting in it — especially when the movies are often used as a means to make out with a date in the dark. Do you want to lie in a random couple’s make out bed after they’re done with it?

We assume the theater is kept clean, and it’s a fun stunt regardless of how nude and sweaty people get under the covers.