Having current and potential customers form a connection to your brand is vital. This becomes even more important when you are a local business owner targeting a local audience. This post from OPENforum highlights four ways to stay connected to your community.

How do you measure banner ad success? Click-through rates. Simple, right? Not so fast. While these rates can be a good metric for assessing value, this post shines light on the other important benefits of banners to consider.

With Facebook's ever-changing algorithms, it can be a challenge to make sure your perfectly-crafted photos, videos and status updates organically reach your customers. This means the game of "pay to play" Facebook ads is more popular than ever. Here's how to make your ads on this platform highly profitable and more effective.

In any business, adequate spelling and grammar knowledge is expected. But what about these five "bad writing habits"? Turns out, they are equally, if not more, important. Are you guilty? Find out here.

About the Author

As a marketing specialist, Sara helps to execute social media and overarching content strategies. Sara has a background in public relations and has previously shared her B2C insights on the Southern Weddings Magazine blog.