Comedy Coming to Terrestrial Radio

New 24/7 Comedy Radio offers exposure – and revenue – for comedians.

Philadelphia, PA. 20 September 2010– The Donkey Comedy Network is launching 24/7 Comedy Radio, the first short-attention-span, fast-paced, hits-oriented, mass-appeal comedy radio format. With rapid-fire, brief, comedic bits, 24/7 Comedy Radio attracts todayâ€™s mobile audiences and utilizes the universal appeal of comedy to draw listeners from a multitude of other market formats.

Shaped by some of the nationâ€™s top radio strategists, 24/7 Comedy Radio is a cume-building, appointment-based, mass-appeal format that targets the powerful 18-44 purchasing demographic. 24/7 Comedy Radio takes a unique approach to comedy radio with continuous stand-up comedy hits similar to the Top-40 radio formula. The content is funny and FCC-compliant.

“Comedy is a dominant force in every medium except terrestrial radio, and now it will be,” stated Bill Bungeroth, President and Founder, the Donkey Comedy Network. “24/7 Comedy Radio is the right product at the right time, especially for underperforming AM or FM radio stations looking for a big-cume format, and one that is unique in the market. Quite frankly, America is in need of a laugh and we plan to deliver it.”

“Everybody loves to laugh,” added Dan Keating, Founding Partner, the Donkey Comedy Network. “Local comedy clubs in markets across the country are experiencing a surge in attendance, and consumers have 24-hour access to comedy on various broadcast and digital platforms.” Advance research confirmed the universal appeal of comedy, and the distinctive fast-paced, hits-oriented approach tested impressively well with both the PPM and diary methodologies.

Consumer-focused studies from Bridge Ratings and Harker Research identified a definite void in the radio market and revealed a strong listener desire for 24-hour comedy radio. The findings substantiated that audiences favor the short, forward-moving, comedy bits formula and a variety of comics. Moreover, the results verified that listeners would spend some time every day with the 24/7 Comedy Radio format.

“Thereâ€™s never been a comedy format quite like this on radio,” said George Gimarc, Founding Partner, the Donkey Comedy Network, and Operations Director, 24/7 Comedy Radio. “We have a large library of short comedy bits, compelling comedic hosts, and fun promotions for a complete comedy radio experience.” “The active-listening, foreground format is an ideal environment for advertisersâ€™ messages,” stated Director, Affiliate Sales, Dave Van Dyke.

“We have assembled an A-team of sales and promotional experts to develop ratings- and revenue-generating programs that can be implemented locally. 24/7 Comedy Radioâ€™s 18-44 demographic is a marketerâ€™s dream for delivering brand awareness and building loyalty for consumer products and retailers.” About 24/7 Comedy Radio:24/7 Comedy Radio is a 24-hour format designed to meet Americaâ€™s insatiable appetite for all things funny.

The comedy format is targeted to hit the funny bone of todayâ€™s 18- to 44-year-old adults. It showcases established and emerging comedians in a rapid-fire comedic delivery and is hosted by an array of stand-up and improvisational comedians. Recognizing Americaâ€™s need for a laugh and capitalizing on the growth of comedy on the web, TV, and movies, the format is designed to build cume. A PPM friendly format, it has been shaped by Harker Research and Vallie-Richards-Donovan Consulting. For more information please visit http://www.247comedyradio.com or call 267-232-9000.