Jakarta – Yahoo! management announced that the company recently acquired a new company engaged in the field of advertising, namely AdMovate.
On the company’s official website, Wednesday, July 17, 2013, management AdMovate said, “We started the company last year to make it easier for advertisers to create highly personalized offers via the mobile platform.”
Management said the company tried to keep the advertisers can reach consumers through ads that are personalized to match. And Yahoo! has a team with a similar vision.
“Yahoo! is willing to invest in a massive scale,” he says on the site. AdMovate management company hopes to realize his dream of building an effective mobile advertising services.
In a statement, the management of Yahoo! said, “This acquisition is part of our efforts to further develop our advertising technologies such as Apt, Genome, and Right Media.”
Yahoo! hopes that the advertisers can more easily advertise and advertising agencies can be more easily connect. The technology developed AdMovate expected to accelerate this development.
This action adds to list of companies that have made ​​acquisitions Yahoo! In May, Yahoo! bought the social networking site Tumblr with a value of U.S. $ 1.1 billion. Analysts expect, Tumblr is the largest acquisition in the history of corporate.
Buying Tumblr will meet the goals of Yahoo! CEO Marissa Mayer to expand the market share of the smartphone and tablet computer users. Tumblr paper presents a constantly changing, photos, and other digital content presented by users who can now connect through mobile applications. This service is also one of the most popular websites among teenagers and young adults, it is considered appropriate to the development of Yahoo! Mayer