Supermarket in Denmark Takes Fight Against Food Waste to a New Level

Danish Princess Marie, Graced The Opening With Her Presence

A supermarket in Denmark has just taken the fight against food waste to a whole new level, by opening a store that only sells surplus food that would otherwise end up in the bin.

The WeFood supermarket opened in Copenhagen, Denmark this week and it’s only selling food that is past its sell by date (but still safe to eat) at up to 50 per cent less than other grocery stores in the capital.

“WeFood is the first supermarket of its kind in Denmark and perhaps the world as it is not just aimed at low-income shoppers but anyone who is concerned about the amount of food waste produced in this country,” said Per Bjerre, of the non-governmental organization behind the store, Folkekirkens Nødhjælp, according to the Independent.

Danish food minister Eva Kjer Hansen thinks the amount of food wasted each year is “ridiculous.” In Denmark consumers are throwing away 700,000 tonnes of food every year. The WeFood supermarket aims tackle the problem head on.

The WeFood supermarket is managed by volunteers and profits are used to fund the NGO behind its existence.

WeFood Supermarket Volunteers in Denmark

WeFood has pledged to open more branches across the country if the WeFood store in Copenhagen maintains its popularity.