User experience in the charity sector

The higher education sector has become a much more competitive market since the increase of tuition fees, and a proliferation in online learning has given prospective students more learning options.

The role digital plays in attracting and teaching a tech-savvy audience is more important than ever. Webcredible has experience working with universities and other HE institutions to create fantastic user-centred digital products.

Digital and the retail sector
As if you needed convincing of the importance of digital to the retail sector... but just in case

X%

of new university and college students own a smartphone [1]

XXXk

students applied to university in 2015 [2]

+X

international students study in the UK every year [3]

Sources

[1]

[2]

[3]

UX guidelines for retail businesses

Below are some of the user experience basics not to forget when designing digital platforms for retail

Finding a course

Homepage: Clear starting points to engage students

Course finder: Helping students find the ideal course

Course information: Comprehensive & optimised for on-screen reading

Making a commitment

Cost of studying: Easy-to-find information about fees and additional information

Applying for a course: Comprehensive information and clear instructions

University life

Accommodation: Availability, options & costs explained

Campus & facilities: Showing where learning (and leisure) takes place

Multi-channel design and brand perception

Visual design: Modern & readable design that showcase's the university brand

Social engagement: Meeting prospective students on their terms

Mobile & tablet experience: Tailored for touch & diverse screen sizes

Multichannel retail industry user experience report 2012

University websites - who's making the grade? This report benchmarks 10 UK universities against 10 key areas of user experience, it is an essential guide for anyone responsible for increasing student uptake at educational institutions.