What recent tech fads has your SMB dismissed as silly? 3D printing, internet of things…Pokémon GO? Juvenile as they may seem, these trends helped a lot of businesses make money. Navigating them may seem like a lost cause, but with the right know-how, you can earn profits by exploiting current tech trends.

Data is incredibly valuable. The more of it your business generates, the easier it is to predict market and customer behaviors. Analytics solutions aren’t always the right fit for small businesses, but that doesn’t mean their data isn’t valuable.

High-quality products and services can make a business successful, but exceptional customer service is what makes customers come back. This is why companies constantly try to innovate their customer service strategy — and some do it by adding artificial intelligence (AI) into the mix.

Blockchain technology is very complex. So instead of diving in to what makes it work, we want to first showcase what it’s capable of. The primary purpose of blockchain is faster and more secure information exchanges, which has led to some incredible advances in small-business technology.

“Fad” is a dirty word for many small-business owners. Whether it’s what they’re selling or what they’re investing in, business owners need long-term and reliable investments to secure their future. With 2017 in the rearview mirror, we finally know what was a fad and what was a smart investment.

Most companies have customer relationship management (CRM) software to help them keep track of contact information and purchase history. But having a large database is worthless if you’re not using it to build long-lasting relationships. To keep existing clients coming back and bring new ones in, follow these CRM best practices.

The benefits of Office 365 have totally changed the way most businesses operate, and it’s hard to believe anything else could have been added to make it even better. But lo and behold, Microsoft has added another excellent feature for getting a better return on your productivity software investment.

If business value is all about the long-term health and well-being of your company, there are few things more important than getting your product into customers’ hands swiftly and efficiently. Thankfully, modern technology has revolutionized these tasks and how you add value to your business.

Have you seen folks wandering around downtown, staring at their phone like it was a map pointing them to a pot of gold? Or ordering pizza over a Facebook chat conversation with an awkward cashier? With some creative marketing and structuring, your SMB could be on the other side of those people’s phones.

The speed and quality of internet connections continue to offer SMBs more opportunities for reaching customers and clients. One of the most recent innovations is live video streaming, an inexpensive and convenient way to increase your business value and diversify your services portfolio.