Your brand. It’s a lot more than just your business name or logo. It’s how you’re perceived in the minds and hearts of your customers and prospects. And guess what? Your brand may actually be worth something. Have some equity. Some actual monetary value that —...

In the original Star Wars movie there is a classic scene where Obi Wan Kenobi uses The Force to convince Stormtroopers (the bad guys) that the droids he has aren’t the droids the bad guys want. How does he do it? He simply tells them, “These aren’t...

by Kirsten Simmons Sounds like a pretty tenuous connection, doesn’t it? Energy cycles and your bank account. But, if you stop to think about it, there’s a reasonably direct connection. Think about where your money comes from. Whether or not you sell...

Given Americans love affair with boxing, pro-wrestling and now the UFC I thought it was time to host my very own small biz smackdown. That’s right. It’s time for the first ever… Profit Cage Match! If you’ve been in business longer than 5...

When I was young… I mean younger *ahem* When I was a 5 year old kid. We had a milkman who delivered milk right to our door. If my Mother wasn’t home, he left it in a galvanized metal box on our doorstep. No we weren’t rich. No it wasn’t Uncle...