Pegasystems Announces Sales Force Automation for Relationship Selling

Pegasystems Inc. announced major new capabilities in its Sales Force Automation solution. Pega Sales Force Automation(TM) (Pega SFA) exceeds traditional SFA functions by optimizing complex and challenging sales processes. Unlike competitive software, Pegasystems gives sophisticated organizations the ability to tailor processes for different lines of business, territories, products and customer segments. Pega’s CRM solutions — SFA, marketing and customer service — are based on its award-winning unified platform that includes process and case management. All solutions are offered on the cloud, on-premise and in hybrid deployments.

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