There are big expectations for Call of Duty: Modern Warfare 2. The game's pre-order numbers are setting up for a massive launch for the latest Call of Duty. During an investor call discussing Activision's quarterly financial results, however, CEO Bobby Kotick set expectations even higher.

Kotick expects Modern Warfare 2 to produce the "largest video game launch of all time" and just moments later, Kotick even went one step further, predicting Infinity Ward's latest could be "one of the largest entertainment launches of any media of all time."

The last time we heard this kind of rhetoric was Halo 3. Can Modern Warfare 2 live up to the hype?