In micro-optical assembly, the mastering of the steps of passive and active alignment, bonding, and part feeding as well as their interdependencies are crucial to the success of an automation solution. Process development is therefore complex and time consuming. Separation of assembly process planning and assembly execution decouples both phases so that production and process development can take place in parallel and even in spatially separated stations. The work presented in this paper refines the concept of flexible assembly systems by separating the phases of assembly process planning and assembly execution by providing a dedicated process development platform on the one hand and by providing automatisms regarding the transfer from the development platform into industrial production on the other. For this purpose, two key concepts are being developed by the research carried out at Fraunhofer IPT. The paper introduces the overall approach and formalisms as well as a form of notation based on part lists, product features and key characteristics and it shows industrial use cases the approach has been applied to. Key characteristics are constraints on spatial relations and they are expressed in terms of optical functions or geometric constraints which need to be fulfilled. In the paper, special attention is paid to the illustration of the end-user perspective.