Looking at my notes from classes, conferences, customer and prospect meetings, and other interactions in 2018, I’ve noticed some common challenges marketers face in their daily quest to “do the work.” Here are three areas for improvement digital marketers should be working on in 2019 and beyond.

Drew Harteveld is a digital practice leader at New Vantage Partners in New York. He’s served as VP of Digital Operations for linear broadcast network Univision Communications and has held technology leadership positions at Martha Stewart Living Omnimedia, Time Inc., and CIT. In this episode, Drew drops some serious knowledge about the importance of leveraging and maximizing data, digital transformation, and the benefits of using Agile principles in marketing.

Adam Wallace is the Founder & CEO of Spherical, a digital agency specializing in design, content, social, and search for clients in the luxury and lifestyle hotel space. Adam talks social media marketing, building a digital agency on a shoestring, and lessons learned from more than ten years in the digital marketing space.

Technologist Eric Brown, DSc, is the CIO of Sundial Capital Research. After graduating college, Eric worked for many years in various areas of technology including software, IT, technical support, and more. About 12 years ago, he moved into an area we now call marketing technology. In this episode, Eric talks about his career, reflects on the concept of digital maturity and why marketing and IT playing nicely in the sandbox is essential to the CIO, CMO, and the business.