Car Parking in and around town centres has been widely recognised as a key factor affecting the vibrancy of town centres and high streets. ATCM’s recent report (with BPA) “Re-Think Parking on the High Street” (Jan 2013) was a first step in analysing this complex issue. We want to take this research further by exploring key success factors and build an argument for each place to develop a parking strategy as part of its wider transport and accessibility plan.

The research will focus on innovative elements of past solutions to the problem as well as new approaches currently being considered, including creative and technology-led solutions from the UK and overseas. Strategically, the goal of this research is to align the car parking debate closer to rapidly changing consumer trends shaping our town and city centres, including the rise in town centre living, more local shopping patterns and accessibility issues as a result of an ageing population, among others.

What we'll deliver:

• Analyse the innovation elements of good practices in car parking provision.

• Review different approaches to car parking adopted by vibrant, successful town centres.

Explore legislation which may be preventing local authorities from adopting innovative technology-led solutions.

Why it's a great idea:

Car parking is fundamental as an transport option for healthy town centres. Yet, there is a major knowledge gap in creative and innovation-based solutions for tackling this issue, including partnership-based solutions.

Steps to get it done:

Look at mechanism such as discounting, rewards, technology

Take a wider strategy perspective and “connected value” into account

Identify a range of “success factors” for different types of locations

About the Project Creator

For more information about the ATCM's Thought Leadership & Research programme, go to https://www.atcm.org/programmes/thought_leadership_research/thought_leadership_research

Project Delivery Manager: ATCM Thought Leadership and Research
The Project Delivery Manager takes legal responsibility for receiving and spending the funds raised and ensuring the project is delivered.

Contractor:
Association of Town & City Management
The team responsible for building or installing the project.