DISPLAY ADVERTISING

$90 - Per 1000

Leaderboard

$72 - Per 1000

HOMEPAGE TAKEOVERS

This is your chance to dominate the screens of the 30,000+ unique users who visit TheDrum.com every day. Why not consider combining this option with sponsorship of The Drum newsletters for additional impact?

Homepage takeover

$3715 per day

HUB PAGE TAKEOVER

These packages allow you to target users of specific areas of The Drum site that include:

Advertising

B2B

USA Creative Work

Design

Digital

Marketing

PR

Social Media

As well as having full branding within these sections, sponsorship can also include ownership of sector specific weekly newsletters related to each topic.

Hub page takeover

$5450 per day

NATIVE CONTENT

Native ads appear naturally within our content stream to give relevance for readers and advertisers alike. Our platform enables you to make your existing content work harder for you. We are able to amplify any existing brand content for you to create a native ad campaign which will render across any device.

Native content within the main news stream

$180 cost per 1000 views

DRUM REVERB

Reverb is our programmatic retargeting platform. Using programmatic allows us to create very tightly defined, unique audience segments for advertisers that can then be used to create sophisticated audience extension programs. Opportunities include:

Big industry events – allows you to capitalize on The Drum’s coverage of a major industry event such as SXSW, CES, Cannes & DMEXCO and message those users after they leave The Drum’s website. This also allows for additional contextual solutions (purely off site)
Product Launches – allows awareness activity; to speak to the target audience once they have moved out of specific content or editorial channels to deliver higher recall and traffic to your website

Data driven targeting

$40 - cost per 1000 views

Re-targeting

$60 - cost per 1000 views

Content targeting

$50 - cost per 1000 views

WHITEPAPERS

Whitepapers have been a mainstay of B2B marketing for years. However the problem has been one of distribution. When you spend a lot of time and money creating the whitepaper, how on earth do you get people to read it? The Drum can help by creating, publishing and distributing your whitepaper via our various channels and then placing it in our whitepaper library.

INDUSTRY INSIGHTS

If you’ve got an opinion and you want to make sure that the market gets to hear about it then this option is for you. An Industry Insight gives you the opportunity to put your content in front of the right audience at the right time, either online, in print or both.

Prices do not include TAX

For more information contact the commercial team

Managed Events

The Drum can work with you to develop a bespoke event. Perhaps you want branded content that relates to a launch, conference, briefing or round-table you are already organizing. Or perhaps you want to activate some other form of sponsorship.

Speak to us and we can help with:

Editorial

Research

Production

Logistics

Social Media

Video and Filming

Marketing

Then again, perhaps you would like The Drum to organize an event on your behalf. These may include debates, conferences or parties. Such initiatives can be excellent sources for editorial content.

Get in touch to find out how The Drum can develop a campaign which not only addresses our readership but engages your key target market on a one-to-one basis.

MEDIA PARTNERSHIP PROGRAM

Are you planning a major event? The Drum can help you build profile through our Media Partnership Program. It will give you access to:

825,000 unique monthly online users

117,000 Twitter followers

20,000 email newsletter subscribers

Potential coverage from the AOP editorial team of the year

Our partnerships are designed to help you reach your objective sin terms of delegates, entry fees and the aspirations of your sponsors. However, The Drum carefully assesses each partnership to ensure it’s in line with the demands of our readership.

If your event is successfully accepted to our media partnership program, you could receive these benefits:

The Drum will endorse your projects - which will serve as a recognizable quality mark for the media and marketing industry and your potential sponsors. You will be able to use our logo across all your literature and collateral.

The editor of The Drum will be fully briefed on your event - and will consider deploying editorial resource to make sure it is reported on. This aspect however, cannot be guaranteed as the editorial team remains independent and decisions can be affected by a wide range of variables such as what other stories may be emerging on any given day.

You will be offered a range of commercial options to guarantee a minimum level of coverage (more often than not this is more than surpassed if the editorial team can offer independent coverage).

GUARANTEED COVERAGE

These packages are design to guarantee a certain level of coverage and complete control over the timing of the coverage.

Package 1

Use of The Drum logo as part of your event

Enhanced profile on home page of The Drum's What’s On section

Branded content feature which can be used to launch your event. This will be integrated into The Drum's main news feed and will be supported by tweets.

Event feature + links will be featured on The Drum's other key social media channels such as Facebook and LinkedIn.

Banner advertising on The Drum newsletter - with link to your page.

Leader board advertising at thedrum.com (40,000 impressions).

Branded content article or full page advertisement in The Drum magazine

Blogs will be promoted via The Drum Twitter feed and other social media channels

Banner ad for five days on the Drum newsletter, with links to your website

A bespoke solo e-shot to The Drum email database (up to 1000 contacts).

Leader board advert on the www.thedrum.com (up to 60,000 impressions)

One full page advertisement or branded content article in The Drum magazine

Key account management support

Total investment $15,420

The Drum takes the view that each partnership is unique. We are able to tailor each package to suit the specific objectives of the event. We are happy to discuss this once your event has qualified for our partnership program.

The Drum can also offer content production should you require support in terms of preparing branded content for the blogs, or even video.