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Festive season stories

The 2017 advert features Moz the Monster who lives under the bed of a young boy.

At first, the boy is scared of Moz but their friendship soon blossoms and we see them playing Scalextric and piggy back games.

But with the boy staying up all night to play with Moz, he starts to drift off during the day and so it's down to his cuddly friend to give him a badly wrapped Christmas present so he can get a good night's sleep.

The boy with Moz the Monster (Image: John Lewis/PA Wire)

So what is the present? Well, you'll just have to watch to find out won't you, we don't want to completely spoil the magic!

What we can tell you is that all of the action is accompanied by a beautiful cover of The Beatles song Golden Slumbers by Manchester band Elbow.

What about if you want a bit of Moz in your own life?

Well, John Lewis is selling Moz mugs and cuddly toys and the best thing is that it will make a donation to children's charity Barnardo's from the sales, the Birmingham Mail reports .

We can think of a few people who would like their very own Moz (Image: John Lewis/PA Wire)

Craig Inglis, customer director at John Lewis, said: "This year's Christmas campaign brings to life the power of children's imaginations and the joy of great friendships.

"Moz and Joe's story is magical and heart-warming and I'm sure it will be loved by all of our customers, young and old."

The store declined to put a price on the ad, saying only that its budget was similar to previous years, when it spent around £1 million on putting each campaign together and another £6 million on television slots.

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