Google Now Tells You Where to Shop

5 May 2014: Google Now is an intelligent personal assistant that as well as providing information on request, delivers information to the user it thinks they will appreciate based on what it learns from their usage. Google Now displays information through short cards, that might show information relevant to a user (e.g. that they have dinner plans) or it might show them information based on their location and search history.

In its latest update Google Now will tell users when nearby retailers carry an item that they have recently searched online. The notifications not only reminds a person that they wanted a particular item, but will let them know give an idea of the cost and if there are any other retailers carrying the item.