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Re: target on

In the first example, you used a marketing buzzword: "Target" a specific audience, for example, customers or 12 year olds, or retirees, or young girls. The target for the new Porche sales is the wealthy executive.

In your second sentence, target does not have the same meaning.

"We want to target more welfare on the poorest group in the society."

This means "aim" or deliver.

The "on" is part of a prepositional phrase and does not go with target.