Georgia May Jagger On Being the New Face of Material Girl

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The first concert I ever went to was Madonna's Drowned World Tour when I was eleven," enthuses Georgia Jagger with the unbridled excitement one could expect from a 20-year-old fan who's just been crowned the face of the pop icon and her daughter Lourdes Leon's Material Girl line at Macy's. Then, as if a lightbulb has gone off in her head, she smiles sheepishly and adds, "Well, apart from my dad's."

If Madonna and Lola (Lourdes's preferred nickname) were looking to stay true to the brand's DNA when selecting their next campaign girl, they couldn't have cloned a better fit than Georgia. Both she and Lola are offspring of mega music legends (does the name Mick Jagger ring a bell?). Both know their way around the backstage of a concert stadium like the back of their hand. And despite extraordinarily non-average circumstances, both were raised as far from the media as possible (Georgia went to school in southwest London, and Lola attends a public high school for the arts in
New York City). Both also possess a distinct eye for fashion—no small feat when your mom and dad are major style icons. "I think it's easier for us to understand each other in a way," says Georgia.

That would explain why it was Lola herself who handpicked the British beauty to represent Material Girl. (Past campaign stars include Kelly Osbourne and Taylor Momsen.) "It was really fun, really exciting," says Georgia of their first get-together. (Surprisingly, she had never met Lola or Madonna face-to-face before.) "Lola and I hit it off. We talked about clothes and just normal girl stuff."

So what's on their fall wish lists? "Material Girl's polka-dot bustier dress—I love it!" says Georgia, who also cites a graphic striped mini and a rose-printed dress as favorites. "I would wear them all with a leather
jacket," she adds. As luck would have it, Material Girl has those too.

Papa is a Rolling Stone, but as of this fall, Georgia Jagger is officially a Material Girl. Meet Madonna and Lourdes Leon's new campaign star.

The first concert I ever went to was Madonna's Drowned World Tour when I was eleven," enthuses Georgia Jagger with the unbridled excitement one could expect from a 20-year-old fan who's just been crowned the face of the pop icon and her daughter Lourdes Leon's Material Girl line at Macy's. Then, as if a lightbulb has gone off in her head, she smiles sheepishly and adds, "Well, apart from my dad's."

If Madonna and Lola (Lourdes's preferred nickname) were looking to stay true to the brand's DNA when selecting their next campaign girl, they couldn't have cloned a better fit than Georgia. Both she and Lola are offspring of mega music legends (does the name Mick Jagger ring a bell?). Both know their way around the backstage of a concert stadium like the back of their hand. And despite extraordinarily non-average circumstances, both were raised as far from the media as possible (Georgia went to school in southwest London, and Lola attends a public high school for the arts in
New York City). Both also possess a distinct eye for fashion—no small feat when your mom and dad are major style icons. "I think it's easier for us to understand each other in a way," says Georgia.

That would explain why it was Lola herself who handpicked the British beauty to represent Material Girl. (Past campaign stars include Kelly Osbourne and Taylor Momsen.) "It was really fun, really exciting," says Georgia of their first get-together. (Surprisingly, she had never met Lola or Madonna face-to-face before.) "Lola and I hit it off. We talked about clothes and just normal girl stuff."

So what's on their fall wish lists? "Material Girl's polka-dot bustier dress—I love it!" says Georgia, who also cites a graphic striped mini and a rose-printed dress as favorites. "I would wear them all with a leather
jacket," she adds. As luck would have it, Material Girl has those too.

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Papa is a Rolling Stone, but as of this fall, Georgia Jagger is officially a Material Girl. Meet Madonna and Lourdes Leon's new campaign star.