Bally Technologies in Another Land-Based Deal

Based on a deal closed with Bally Technologies, Mount Pocono, Pennsylvania terrestrial casino Mount Airy Casino Resort will soon be able to provide its customers with Apple and Android mobile applications developed by Bally&s Interactive division.

Via the applications, Mount Airy customers will be able to view benefits, rewards and registrations for the casino’s Player’s Club, view and book a room, check out dining menus, exclusive promotions and enjoy a play-for-fun version of Bally’s Cash Spin video slot.

According to Robert Phillips, chief information officer of Mount Airy Resort, this will be a strong customer-service and marketing boost for the property.

It was added by Aron Ezra, vice president of mobile at Bally Technologies: “Mount Airy Casino is another great partner for Bally Technologies and our mobile business. The new apps we&ve created for them provide an amazing tool for their guests and will deliver a very positive return-on-investment for the property.”