The crowdfunding prep work program helps entrepreneurs, startups and small businesses amass a large crowd of followers on social media and utilizes PR to generate hundreds of articles on leading newspapers, TV/radio stations, trade publications and leading blogs

How to Plan a Successful Crowdfunding PR Campaigns, a Step-by-Step Process

One of the biggest challenges that most crowdfunding campaigns face are weak social media credentials and the lack of a large group of social media followers that are needed to support crowdfunding campaigns with donations and/or investments. Building strong, professional Facebook, LinkedIn and Twitter profiles and amassing the largest possible group of followers on social media networks is crucial to conducting a successful crowdfunding campaign.

The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search engine optimized press releases will continue to drive new investors, potential customers and sales/distribution partners to the business long after the crowdfunding campaign ends.

“What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team members on Facebook, LinkedIn and Twitter to check out their credentials. Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and skill set to deliver on their crowdfunding campaign’s promises.”

“Next, most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep-work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s prep pages that will point to their live fundraising campaign on Kickstarter.com, Indiegogo.com, GoFundMe.com or any of the other 2016 Top 100 Global Crowdfunding sites.”

Learn How to Plan a Successful Title III Equity-based Crowdfunding Campaign Using Cost-Effective PR, Marketing and Social Media Campaigns

Crowdfunding Social Media Campaigns

One of the biggest challenges that most crowdfunding campaigns face are weak social media credentials and the lack of a large group of social media followers that are needed to support crowdfunding campaigns with donations and/or investments. Building strong, professional Facebook, LinkedIn and Twitter profiles and amassing the largest possible group of followers on social media networks is crucial to conducting a successful crowdfunding campaign.

Crowdfunding PR Campaigns

The second biggest task is generating stories on electronic news media outlets and blogs prior to launching a crowdfunding campaign. Not only can a well-orchestrated crowdfunding PR campaign generate hundreds of free, positive trade press articles to support the fundraising effort, but the same targeted, search-engine-optimized press releases will continue to drive new investors, potential customers and sales/distribution partners to the business long after the crowdfunding campaign ends.

“What many entrepreneurs and startups need to recognize is how important social media is in the world of crowdfunding,” said Robert Hoskins, Crowdfunding PR’s Director of Crowdfunding Campaigns. “The very first thing that an investor/donor does when they read through a crowdfunding profile they like is to look up the company and its team on Facebook, LinkedIn and Twitter to check out their credentials. Having a strong resume on LinkedIn, lots of likes on Facebook and an army of followers on Twitter is crucial to determining the strength of the team and the likelihood that they have the tenacity and skill set to deliver on their crowdfunding campaign’s promises.”

“Next, most investors/donors will do a Google search to see what they can find online for both the company and its team members,” Hoskins continued. “With a two-month crowdfunding prep work campaign there will be several pages of search engine results that link to the client’s website pages, their social media posts/profiles and the crowdfunding campaign’s temporary landing page until the GoFundMe.com, Indiegogo.com,Kickstarter.com or Title III equity crowdfunding campaign goes live.”

Texas Entrepreneurs and Startups Located Anywhere in Texas are Encouraged to Take Advantage of Front Page PR’s Free 30-Minute Crowdfunding Consultations to Learn How to Raise $1 Million per Year from More than 20 Million Texas Crowdfunding Investors

Front Page Public Relations has been helping startups, mid-sized companies and Fortune 500 corporations develop corporate communications programs for more than 25 years. Our fields of expertise include building websites, generating persuasive content, developing corporate message maps, and planning integrated marketing communications programs that include advertising, media relations, PR and social media management.

Nothing is more important than the story you tell investors and your future customers. Gaining traction during startup mode is one of the toughest challenges bootstrapped entrepreneurs need to master. Front Page PR specializes in helping young startups develop interesting, polished and persuasive marketing communications messages that will convince new customers to buy your products and services and persuade angel investors to invest in your business.

For most entrepreneurs, removing the fear, uncertainty and doubt from the sales equation is a critical 1st step in the business development process. Let us help you gain some marketplace momentum and start building a loyal customer base.

Below are some very cost-effective ways to start generating some positive publicity for your business. A typical press release generates around 100 stories on leading blogs, magazines, TV stations and other types of media outlets, not just in the United States, but on a worldwide basis.

Offer Details:

For entrepreneurs of co-working spaces, incubators and accelerators, Front Page PR will offer a 50% discount on the following services:

Building Press/Media Contact Lists

Front Page PR will build a targeted list of media contacts in the United States that cover your product or service category. Front Page PR will spend up to 4 hours @ $150 per hour to build and clean a reporter/media contact list.

Front Page PR will spend up to 4 hours @ $150 per hour performing a competitive analysis of your top three competitors as well as research how leading publications are covering their stories. Based on this research we will write a 400-word, highly targeted and SEO’ed press release and issue it over Marketwired.com, the #1 news wire service in the United States.

Each release comes with an analytics report that shows how many media outlets picked up the release, how many people read the release as well as the geographical click-through rate for people who visited the company’s website.

This price does not include external wire service costs, which range around $250 for a 400-word release released in Texas that includes one logo. Extra photos and video attachments range from $75 to $125. Large city releases such LA and NY cost around $390.

Front Page PR will spend up to 25 hours @ $200 per hour each month calling, emailing and texting tailored media pitches to a precise list of the top 50 reporters that cover your companies products. The goal of this program is build relationships between your executive management team and the media. It is a very labor-intensive process for your execs who will need to develop a message with our help and scheduling time to prepare for interviews and then spending time speaking with the press. It is a process that does not happen overnight and will grow slowly over a 12-month period and may involve press tours and travel. This option requires signing a 12-month contract.

How to Plan a National, Regional or Local Crowdfunding Trade Show

Crowdfunding is a growing industry and more and more people are discovering the benefits of using the power of the crowd to finance their new business. While Equity Crowdfunding is not legal yet, rewards and perk based Crowdfunding platforms such as Kickstarter, Indiegogo, iCrowd and others are growing at double digit rates on a monthly basis.

Many people are just now discovering the Crowdfunding industry for the first time and are actively searching for trade shows, conferences, seminars and workshops to learn about the Crowdfunding process.

Like any new industry, the Crowdfunding industry is replete with supposed Crowdfunding experts that want to charge hundreds to thousands of dollars to share their infinite Crowdfunding knowledge with newcomers seeking to learn all there is to know about Crowdfunding. If any Crowdfunding event does not have an agenda like the one published below, you might think twice before spending your hard earned dollars to attend their event. There is nothing to be learned from rehashing last year’s news.

There is nothing unique about the Crowdfunding industry other than the fact that President Obama signed the JOBS Act into law on April 5, 21012 with full bi-partisan support.

Crowdfunding portals are nothing more than an eCommerce center that allows entrepreneurs, startups and even existing small businesses to raise donations and collect money via a website. In fact, anyone with a WordPress website can download a Crowdfunding widget for around $99 and start raising money right now regardless of how long the SEC stalls the actual Equity Crowdfunding industry.

In fact, most people that are in the Crowdfunding industry have very little experience in running a real industry, which is why we created this trade show marketing template to show anyone, anywhere what most industries already know – how to set up a national trade show event.

At the current time, Crowdfunding subject matter experts are charging $500 to $10,000 per speaking engagement plus travel expenses to share their twelve month’s of experience with naive people who want to learn more. These subject matter experts have very little industry experience in talking about what really matters in building an industry-grade Crowdfunding platform, which is the underlying technology or marketing strategies that differentiate one platform over another.

Instead of inviting Crowdfunding executives for keynote and panel discussions, it would be a much wiser to decision to staff an industry Crowdfunding trade show and exhibition with high technology subject matter experts that can address how to set up an effective, yet safe Crowdfunding portal.

Learning how to setup a Crowdfunding portal with 99.999’s of reliability, security software applications that will protect their investors/Crowdfunders against fraud, business partner programs, Crowdfunding audit statements, call centers, cloud-based data centers, or network management facilities would be a much wiser investment for attendees that want to learn how to get into the Crowdfunding business.

For Crowdfunding campaign managers (Crowdfunders), Crowdfunding trade shows should provide an actual trade show floor that is full of Crowdfunding exhibitors such as platforms, portals and ancillary Crowdfunding Service Providers (CSPs) or full-service PR firms that can help Crowdfunders execute targeted Crowdfunding marketing campaigns to make their Crowdfunding campaigns successful.

It would also been a great opportunity to introduce both Crowdfunding portals and Crowdfunders to licensed Broker Dealers with extensive SEC regulatory experience in order to help both parties structure Equity Crowdfunding portals or Crowdfunding campaigns to meet or beat any set of Crowdfunding guidelines that might be issued by the SEC in the very near future. In fact, early leaders in the Equity Crowdfunding portal space are already actively raising equity investment capital for small businesses via accredited investors through traditional securities guidelines.

In order to attract speakers to a Crowdfunding event all that an event really needs is a Crowdfunding conference website that follows the guidelines below and that publishes a call for papers or presentations via a well written press release.

Aggressive PR professionals are always on the lookout for great events to place their executives for free speaking opportunities including keynote speeches, breakout sessions, panel moderators/members, tutorials and many other types of speaking/publicity opportunities. These executives speak at events for free.

There are also numerous trade show portals that aggregate trade event information and publish the details via trade show directories. Once listed, PR people are sure to begin pitching their executives to furnish free presentations on their expertise in return for the publicity and the free brand share awareness that these events generate for their companies.

This Crowdfunding Trade Show template is meant for executives at national trade show companies such Freeman, GES or Reed Exhibitions, that want to delve into putting together a large-scale, professional-grade Crowdfunding trade show, which is predicted to become a $300 billion industry.

In fact, any industry trade publication, TV station or newspaper with more than 100,000 readers/viewers, should not only host a Crowdfunding event, but should also consider launching their own Crowdfunding portal to support their local community.

Collecting a five percent commission on all money raised is a prime opportunity for newspapers to not only add a badly needed revenue stream, but to help their local communities launch new businesses, which will provide a dramatic economic development stimulus package without incurring any new tax burdens for their citizens. A typical Crowdfunding campaign on Kickstarter is raising between $100,000 to $1,000,000. Ten $1 million dollar campaigns per month equals around $6 million per year.

All high technology industry trade associations that host national trade shows should also include a low-cost Crowdfunding pavilion at their trade show events in order to educate their attendees as well as their exhibitors on how to use Crowdfunding to raise investment capital for existing and new startup businesses. The more businesses that are launched, the more potential exhibitors will be at next year’s show!

Round top table discussions will be seated and grouped by industry segments, which will contain a table 20 subject matter experts including journalists, industry analysts, Crowdfunding Service Providers (CSPs) and successful Crowdfunding campaign managers for each business segment.

Many national associations won’t have a need for all of these industries, but these should give you a good idea of what is possible for most business-to-business associations on state-by-state basis:

2nd Day Preliminary Breakout Sessions:

Welcome to the National Crowdfunding Exposition & Conference breakout session agenda, which will consist of moderated panel discussions covering the follow topics:

8:30 am Continental Breakfast/Coffee Bar

9:00 am – 10:00 am Breakout Session #1

CSP: Rewards-Based Crowdfunding

Creative: Games/Video Games/Smart Phone Apps

Financial: Venture Capitalists

Technology: Information Technology

Community: Education

10:30 am – 11:00 am Coffee/Bathroom Break

11:00 am – 12:00 pm Breakout Session #2

CSP: Equity-Based Crowdfunding

Creative: Film/TV/Entertainment/Music

Financial: Angel Investors

Technology: Security/Fraud Prevention

Community: Emergency Relief

12:30 pm – 1:00 pm Coffee/Bathroom Break

1:00 pm – 2:30 pm Breakout Session #3

CSP: Donation-Based Crowdfunding

Creative: Art/Dance/Fashion/Theatre

Financial: Financial Analysts

Technology: Computer Networking/Telecom/ISPs

Community: Churches/Houses of Faith

2:30 pm – 3:00 pm Coffee/Bathroom Break

3:00 pm – 4:30 pm Breakout Session #4

CSP: Create-Based Crowdfunding

Creative: Publishing/Comics/Books

Financial: Real Estate

Technology: Gadgets/Gizmos

Community: Economic Development

Speakers Bureau:

Welcome to the National Crowdfunding Expo & Conference press room. All editors, reporters, successful crowdfunding campaign managers and industry analysts with press credentials will be allowed to attend this event for free as a VIP guest with access to all keynotes, breakout sessions .

Speakers need to submit high-res photo, 300-word biography and 800-word description what they would like present during keynote speeches, panel discussion and round table discussions. Deadline for submission is February 28, 2013. Click here to fill out the speaker request form.

Press Conference:

Press conference should look just like the one we did for the Crowdfund Texas Conference:

Only credential members of media will be allowed to attend. The five speakers will make 5-minute comments on their vision for development of American Crowdfunding industry followed by short question and answer session.

Remote site reporters will be provided an audio bridge to listen in on the press conference and ask questions during the Q&A session via twitter by posting questions to @Crowdfunding_PR

Press Rooms:

Three quiet press areas will be available for PR people to reserve to conduct interviews with journalists on the National Crowdfunding Expo & Conference media list. There will be a small RSVP charge around ~$25.00 for 30 minutes to help pay for press room space to make sure rooms are used and are available on a first come, first served basis.

Press List:

Welcome to the National Crowdfunding Expo & Conference press list. All editors, reporters, successful Crowdfunding campaign managers and industry analysts with press credentials will be allowed to attend this event for free as a VIP guest with access to all keynotes, breakout sessions.

Press Kit Room:

All exhibitors will be allowed to provided printed materials for inclusion at the onsite press room as well as the virtual press room on the trade show website.

press releases

white papers

research studies

power point presentations

video clips

photos/logos

executive bios/head shots

Media Sponsorships:

Welcome to the trade show media sponsorship page. All publications that list a short description of the on their publication’s event calendar and a logo with link back to trade show website will receive a receive a reciprocal mention on the trade show website and publication bins to provide bonus trade show distribution of their magazines to all attendees. Magazine distribution sponsorship to attendees rooms is also available. Click here to download sponsorship opportunities.

Exhibitors:

Welcome to the National Crowdfunding Exposition & Conference exhibitor’s page. All publications that list a short description of the Crowdfunding Expo on their publication’s event calendar and a logo with link back to trade show website will receive a receive a reciprocal mention on the trade show website and publication bins to provide bonus trade show distribution of their magazines to all attendees. Magazine distribution sponsorship to attendees rooms is also available. Click here to register for an exhibit booth.

Front Page PR has helped setup many industry trade shows and would be happy to help anyone setup a national, regional or local Crowdfunding event. Please contact us for more details.

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