In the case of New Orleans, they brought in the "pros" and a group from Disney helped to facilitate all of the people needed to put on the event.

While about 70,000 people attend the game, tens of thousands more attend everything else leading up to the game. All of those people need enough places to sleep, eat and play, which Meet Minneapolis is already working on in anticipation.

"We're doing a feasibility study on a large thousand-room hotel," said Tennant.

A potential new hotel, getting big businesses involved, as well as all of the city's restaurants and other service industries, it's all part of a big picture that's supported by a new stadium.

In 2018, the Vikings will have a new stadium, which may be an added advantage, by then, new stadiums in Indianapolis, Houston and Phoenix will all have hosted a Super Bowl.

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