Google Adwords Interview Questions and Answers 2016

Google Adwords Interview Questions and Answers 2016

1) Explain what is Adwords?

Adwords is the system that Google has designed to assist in marketing product or services in Google search engine and its affiliated sites. It will place a text ad that appears when people search for phrases associated to your offering.

2) Explain how Adwords work?

Adwords work on bidding system if the bidding price is higher your ad will appear on top of the Google page. Adwords works on “pay per click” that means you only pay the amount you have bid if someone taps on your ad as a result of a web search.

3) Explain why to use Google Adwords?

Google Adwords behave differently to traffic that comes from Google Adwords or “Pay Per Click”. The traffic that comes through surfing often visits the website for information, whereas the traffic via pay per click knows what they are clicking on and what they want to buy. So few visitors through Adwords might be more valuable than million visitors.

4) Explain what is Ad rank?

Ad rank determines your ad position on Google page, and it is determined by your bid for that keyword and quality score.

5) Explain how does Ad rank impact Cost-Per-Click?

Ad rank plays a huge role in defining the actual cost-per-click that your opponents pay, when someone clicks on their ads. Your CPC can be calculated by following way

Each month auction gets run billion of times, and the result are such that users find ads that are relevant to what they are looking for. The search engine processes the request and runs the auction that determines the ad positions and each advertisers CPC.

7) Explain what gets entered into a Google Account?

Once the advertisers determine the keywords that they want to bid on, Google will enter a keyword from your account which is most related into the auction with the maximum bid specified as well as the associated ad.

Ad group is a container of your keywords, advertisements, and landing pages. Google rewards advertisers who prepare Adword campaigns with tightly structured ad groups. Its not advisable to include all your keywords into the single ad group, but to organize keywords into themes.

10) Explain what is conversion optimizer in Adwords?

Conversion Optimizer is a tool used by Google Adwords for bid manipulation and decides which clicks on the ad will be valuable. It can help you to return maximum on your investment.

11) Mention some of the Google Adword Ad Extensions?

Different ad extension can enhance the increase in traffic. Some of the common Ad extensions used in adwords are

Sitelinks

Call Extensions

Location Extensions

Social Annotations

Seller ratings

Mobile app extensions

Offer ads

Communication Ad

Review extension

Image and drop down navigation Ad extension

12) Mention in google Adwords that options can’t be changed after creating an account?

After creating account Currency and Time Zone, cannot be changed.

13) Explain how you can improve conversion rates?

By creating ads that match properly with keywords and create tightly themed ad groups, you can target users to the campaign that helps in conversions.

14) Mention what is the limit set for the number or characters for Adwords ad?

Limit for Adword is

Description line 1st : 25 characters

Description line 2nd: 35 characters

Destination URL: 1024 characters

No images are allowed in URL.

15) Explain what is the meaning of CTR and how you can calculate?

CTR stands for Click through rate that tells the number of visitors visited on your ad on the web page. The formula for calculating CTR is

Number of click / Number of impressions X 100

These will give you an answer in percentage like what percentage of customers have viewed your ad.

16) Mention what are the type of Keywords?

There are no specific types for Keywords however they are classified on the basis of how likely is going to be clicked by visitors

Research Keywords: It tends to contain one or two words – Tea

Consideration: It tends to contain two or three words – Green Tea

Purchase: It must have more than three words – buy loose green tea

Loyalty: This must be shorter- Starbucks

17) Explain what is Google Ad API?

Google Ad API is designed for representing large, tech savvy advertisers and third parties. It allows developers build an application that directly interacts with Google Adwords server.

18) Mention what all things can be done using Google Ad API?

With Google Ad API, you can build an application that can do following things

Q35: Why should you include a text ad in your Display Network campaign, even if you want to focus on image/video?
Ans: Not all publishers accept image/video ads, so having a text ad will ensure maximum coverage.

Q36: True or False, you can use a strobe background in your Display Network ads.
Ans: False, this will get your ad disapproved.

Q37: Which bidding model allows advertisers to pay by the conversion?
Ans: Cost per acquisition (CPA)

Q38: What is the best bidding model to increase reach and visibility?
Ans: Cost per thousand impressions (CPM)

Q39: What type of bidding model do reservation ads use?
Ans: They are a fixed price, so no bidding is used.

Q40: True or False: You can use Pop-Up ads on the Google Display Network.
Ans: False

Q41: True or False: You can use Print Ads through a Display Network campaign.
Ans: False

Q42: What is one reason to consider different messages in your video ads than in your text/search ads?
Ans: Video search behavior is different than search behavior on a traditional search engine like Google.