Editor’s Note: PARC recently announced the next “PARC Innovation Lab: A Blueprint for Innovation Leadership," taking place September 16-17, 2014 here at PARC. Now you have the opportunity to come... read more

Editor’s Note: The following is an excerpt from Mike Kuniavsky‘s full article, “A pattern for user experience design in predictive analytics,” now available on The Connective 2.0 presented by WIRED. One... read more

It’s really hard for companies to understand ethnography let alone the number of data collection methods that ethnographers use to understand a particular population or situation of interest. While specific... read more

It’s not uncommon to hear stories where wrong business decisions were made based on biased results from market research. It happens in all sectors, from startups to established companies alike.... read more

Editor's Note: PARC recently released the new white paper "The Camera Doesn’t Lie: Rapid Observation to Create Better Customer Experiences." Below is an excerpt and the entire paper can be... read more

Companies often turn to market research studies, focus groups, surveys, ethnography, and other methods for gaining insight into people’s desires and needs. Because if you know people, you know your... read more