RXBAR CEO & Co-Founder Joins Social Media Week Chicago Lineup

Four short years ago, childhood friends Peter Rahal and Jared Smith called BS on protein bars and started a small venture in their home kitchen. There was no venture capitalist money and no splashy marketing campaigns, in fact, they started their company out of out of Rahal’s parents’ basement. They were just two passionate entrepreneurs devoted to upending a market that was dominated by mysterious ingredients and a macho veneer.

They built the business around a refreshing tone of voice and the aggressive transparency that could only come from a business that had nothing to hide and within four short years, RXBAR has become a household name and one of the biggest brands in the crowded protein bar market.

In October, the company was acquired by Kellogg’s for $600 million. Sticking to the brand’s identity, on the day of the announcement, RXBAR issued a humble statement to its customers promising that they could expect the same candor and values-based company during its next phase. Rahal will stay on as CEO under Kellogg and Smith will continue in his role as chief risk officer.

SMW News, Social Media Week

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