Five Little Things for Your Monday: December 11, 2017

5 minute read

Both the holiday festivities and your workload are picking up as 2017 comes to an end. We understand this is a busy time, but it’s critical to say goodbye to this year and hello to the next with strong marketing efforts. In our Five Little Things series, we’ve paired down the best marketing articles and news to find must-reads pieces for financial advisors.

As soon as the term “content marketing” became a trending buzzword several years ago, companies began scrambling to pump out blog posts. After all, it’s as easy as slapping some words together and hitting the ‘publish’ button, right?

There’s a range of factors which will determine the success of your content, including length. Long-form content, which is typically described as being longer than 2,000 words, has proven to perform better, in terms of SEO and social shares, helping to boost visibility.

Maybe you’ve just launched your firm and are looking to build your first website, or maybe you’re fed up with your old website provider and are researching better options. Whatever your situation may be, we get it: there are many options to choose from when deciding which platform to use. Deciding which platform is right for you and your firm can be very overwhelming, especially when there are so many different factors to consider.

Recently, one of our users asked us to compare the Twenty Over Ten platform to WordPress, so we decided to do just that! The differences between Twenty Over Ten and WordPress are pretty significant so we’ve broken this article down into five different categories: budget, security, compliance, maintenance and availability.

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy. Unless Elon Musk is leaving Tesla to join your start-up, it’s not going to excite your target audience, nor fill up your pipeline. That’s where your content marketing efforts come into to play.

On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: