Although changes in search ranking may seem arbitrary, there is always a method to the madness. Search engines rely on rational algorithms with understandable updates, making it possible to ascertain...

Google recently produced an informational video officially advocating that businesses hire an SEO or digital marketing agency to manage their online presence. Here are some factors that contribute to their...

Content marketing is a pivotal part of any online marketing strategy, regardless of your industry. While every business should have a blog with fresh, relevant and high-quality content, most employees...

You could spend countless hours creating compelling website content, building backlinks, and communicating on social media; but unfortunately, these efforts go to waste if your website gets hacked. Why a...

Don’t Overlook These 4 Lesser-known Search Engine Optimization Tips This year has been a crazy one for search engine optimization. With the addition of a mobile-friendly algorithm and artificial intelligence...

Storefronts: local search should a priority of your marketing strategy. Here are the most important local search ranking factors, thanks to a yearly survey conducted by Moz. Quality Matters Well-written...

Google has been providing personalized search results for many years, at least since the mid-2000s to some extent. Recently, however, A newly registered patent shows Google is taking search personalization to a...

What are considered the best search engine optimization practices is constantly evolving. What may have worked well in the past could be considered harmful today. Additionally, there are myths circulating...

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