Presentations: Mobile

Your customers are increasingly coming from the third screen – the one with less power and a smaller size. But for all the ways the mobile platform provides less, its ubiquity holds great power: finally, you can become your customers’ constant companion. How can you turn your constraints into advantages? How can you mitigate the differences between platforms? Or should you avoid the issue altogether and go mobile web only? Is syncing your value-add or your money-maker? What will you do with your new-found ability to locate your user? The speakers in the mobile track share their plans and thoughts as you weigh these questions for your business.

Using the PhoneGap open source development framework, web developers can create mobile applications with HTML and JavaScript--technologies they know and love--and still take advantage of geo location, camera, vibration, sound and other native device capabilities. In this session, you'll learn how to use PhoneGap to build mobile apps for iPhone, Android and Blackberry.

Thanks to an entire planet of data-generating users, machine learning is becoming a common tool for services. Tony Jebara is the Chief Scientist of Sense Networks, a company whose business model depends on making "sense" of a constant stream of cellphone data to predict consumer activity. This talk will survey the uses of machine learning and how to get started.

Mobile carriers and device manufacturers have recently launched app stores or announced plans for one. We’ll hear the developers’ perspective on this newly flooding channel. Is it necessary to build an app for each store? What are the pluses and minuses of each virtual location? How do you price? Does advertising work in mobile apps, and if so, how?