Disney Interactive today unveiled its most ambitious gaming initiative
ever, Disney
Infinity. This all new game platform unlocks the freedom to
create stories and play experiences starring beloved characters from The
Walt Disney Company and Pixar Animation Studios. Disney Infinity allows
players to both experience original adventures in some of their favorite
Disney and Pixar worlds and to build their own worlds using the power of
their imagination.

Disney_Pixar Compilation Image (Photo: Business Wire)

“Disney Infinity introduces a new way to interact with the
best of Disney on one game platform, both now and in the future," said
John Pleasants, co-president, Disney Interactive. “With this innovative
approach to gaming, Disney Infinity will bring to life new
characters, stories and environments from The Walt Disney Company over
time in a way that will delight fans and gamers alike.”

In a way that only Disney can, Disney Infinity integrates
collectible character figures that come to life in the game. These
figures provide experiences that are true to these characters and
stories, as well as the opportunity to bring characters from various
Disney and Pixar films to play together in a virtual “Toy Box.” This
all-new game universe will launch in June across all consoles and will
have a phased roll out across mobile and online devices throughout 2013.

Throughout each story-driven experience, called a “Play Set,” players
will solve challenging puzzles, battle enemies and explore iconic
locations from famous Disney properties, while collecting unique
characters, vehicles, and gadgets from each world and saving them to a
virtual “Toy Box.” Players can access their “Toy Box” and build and
customize their own unique virtual world using their favorite
characters, vehicles, settings and accessories. Disney Infinity allows
players the opportunity to share these unique creations in the “Toy Box”
mode with friends both online and off.

The Disney Infinity Platform includes:

Disney Infinity Interactive Pieces – Initially a
line of 40 collectible interactive pieces will be introduced that
allow players to expand and customize their play experiences.

Disney Infinity Interactive Character Figures –
Seventeen character figures will allow players to experience a variety
of their favorite characters in true to property experiences and in
“Toy Box” mode.

Disney Infinity Base – When figures are placed on
the Infinity base, they unlock the world and play experiences of Disney
Infinity.

Disney Infinity Power Discs– Interactive
discs can be placed on the Infinity base to power up characters and
“Toy Box” with unique powers, customizations and gadgets.

“Disney Infinity combines prominent Disney and Pixar
characters and scenarios in a way that mimics how kids play in real
life,” said John Blackburn, vice president and general manager,
Avalanche Software. “With our platform’s unique gameplay mechanics and
innovative approach to user generated content within the “Toy Box” mode, Disney
Infinity will spark imaginations and provide endless hours of
fun and creativity.”

Development for Disney Infinity is being led by Disney
Interactive and Avalanche Software. The game currently is unrated by the
ESRB. For additional information, please visit www.disney.com/Infinity
and youtube.com/disneyinfinity, join the Disney Infinity Facebook
Community (Facebook.com/disneyinfinity) and follow us on Twitter
(twitter.com/disneyinfinity).

The Disney Infinity base has not been authorized as required by
the rules of the Federal Communications Commission. This device is not,
and may not be, offered for sale or lease, or sold or leased, until
authorization is obtained.

Disney Interactive

Disney Interactive, one of the world’s largest creators of high-quality
interactive entertainment across all platforms, is the part of The Walt
Disney Company responsible for the global creation and delivery of
interactive entertainment, multi-platform video games, and
family-focused content across all current and emerging digital media
platforms. Disney Interactive produces and distributes a broad portfolio
of content from Disney Interactive Games and Disney Interactive Media.
Products and content released and operated by Disney Interactive include
blockbuster mobile, social and console games, online virtual worlds, #1
kid’s entertainment destination Disney.com and the #1 Family/Parenting
portfolio on the Web.

Disney Interactive is the interactive entertainment part of The Walt
Disney Company (NYSE: DIS).

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