I AM

I AM. (or I AM. – SM Town Live World Tour in Madison Square Garden) is a biographical film on 32 SM Town K-pop artists on their journey to become the first Asian singers to stage their milestone SMTown Live ’10 World Tour concert at Madison Square Garden in New York.The film was originally schedule for release in South Korea on 10 May 2012, but was postponed to 21 June 2012, due to audio issues.

Summary

Starring 32 artists from SM Town. The movie reflect the past, present and future of each artist with behind-the-scenes footage that follows the stars as they undergo rehearsals, revealing their day-to-day lives and also features interview, video diaries and never-seen-before archive files.

Showcase

On April 30, 2012 the cast attended a showcase for the movie, held at the CJ CGV cinema in Yeongdeungpo-gu, Seoul.It was also streamed live in in Korean, English, Japanese and Chinese; as well as to both online and mobile web platforms.