Instagram stories are officially more popular than Snapchat

Instagram Stories have been increasing since their inception last August.

Snapchat has been battling their main competitor for users, especially since their IPO launch.

IG Stories announced 200 million users compared to Snapchat's 158 million in February.

Instagram's ruthless copying of Snapchat is working.

The Facebook-owned app announced on Thursday that over 200 million people are using Instagram Stories every day, up from 150 million in January. That means more people are using Instagram Stories than Snapchat, which last reported 158 million daily users in February.

Facebook has continued to aggressively copy Snapchat's core features since adding Stories to Instagram last August. Messenger, WhatsApp, and the main Facebook app have all since added Stories, the format Snapchat pioneered that shows photos and videos shared in chronological order that disappear after 24 hours.

Instagram added new features to its Stores feature on Thursday, including more geostickers and the ability to add selfie stickers.
Instagram
Instagram choosing to release daily user numbers for its Stories feature appears to be a direct shot at Snapchat, as the Facebook subsidiary doesn't disclose a daily user breakdown from its overall 600 million monthly users. In its initial public offering prospectus, Snapchat maker Snap Inc. called daily user engagement a "critical component" to its business.

The growth of Instagram Stories comes at a time when intense pressure is on Snapchat to grow its user base. The app's growth slowed after Instagram added Stories last year, and investors are eager to see if growth has re-accelerated when Snap reports its first quarterly earnings on May 10th.