Author Archives: Karri Sundberg

Karri Sundberg

Southern Oregon Media Group is putting on a new seminar series to share with you the latest research & best practices that are helping businesses to win customers away from your competition in these challenging times.

Your business’ website shouldn’t just sit there. More to the point, it shouldn’t let your customer just sit there. An effective website in 2012 encourages your potential customer to act! Long gone are the days where an “online brochure” about your company is sufficient as a website. These days, you hear marketing professionals talk about [...]

Search Engine Optimization = SEO. It is the process of improving the volume and quality of traffic to your website from search engines like Google, Yahoo & Bing via ‘organic’ search. SEO Drives 75% of all search traffic (source: SEMPO). There are 100’s of factors involved. It can be complicated and confusing and is always [...]

Blogs…… Google thinks highly of them. Ranking high on Google is important to your business because most of your potential clients searching online will rarely search past the first page of results. Marissa Mayer, Google’s vice president of geographic and local services, says that since 20% of searches done on Google are for local information, [...]

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