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Based in the Bay Area and represented by Bryce Roberts, Indie.VC emerged circa 2015 as a ‘micro-fund’ to make investments into tech companies less interested in traditional venture capital routes.

With a ~$250k average investment amount at a 9% average converted stake, Indie.VC appeals to cash-flowing companies seeking to raise one outside round without the same risks and trade-offs that come with the typical ‘blitzscaling’ startup strategy — including follow-on funding, long term dilution, and general including scale and exit pressures.

“Real businesses make products and sell them for a profit…they focus on customers, revenue and profitability not investors, valuations and the next fundable milestone. Real businesses want to stay in business, not run for the exit…The good news is there are new models emerging that enable founders to get started more efficiently than ever and get funded while preserving options and control.”