WHY 4SiGHT?

Strategy = Direction + Speed. We bring FOCUS on the future AND work with clients to MEASURE what's important and ACHIEVE goals.We have an bias for action and implement tools to provide insights and build capabilities that are the bedrock of a sustainable advantage. So we achieve...Together.

Our Methodologies

4SiGHT offers a full range of qualitative and quantitative
methodologies through their in-house methodology and domain
experts.

We use qualitative or quantitative methodologies independently or
jointly depending on the need of the project. Having in-house
resources for both methodologies gives us an advantage in
integrating research findings involving multiple methodologies.

Qualitative methodologies are used to:

Develop an initial understanding of an issue or problem

Look for a range of ideas and feelings about something

Understand different perspective between groups and categories of people

Uncover underlying motivations and factors that influence decision making and opinions