Populate dynamic copy in Native creatives

Display personalized messaging for each user who sees your Native ad.

RTX Platform’s Native Exchange is currently in Beta. We’ll notify all advertisers when the product is publicly released!

What are content macros?

You can use content macros as placeholders that dynamically generate customized, targeted text in your Native ads. You can add any of these type of macros to the titles and/or descriptions of your Native creatives to populate dynamic copy when the ads are served.

For example, if you're selling car insurance in all US states, you could use the {state} macro to populate dynamic copy that would read "Find car insurance in Florida!" to a user located in Florida.

The following macros are available to use in your Native creatives:

{COUNTRY} - The country the user is in

{REGION} - The region the user is in

{STATE} - The state the user is in

{CITY} - The city the user is in

{DEVICE_TYPE} - The type of device the user is using (Desktop, Mobile, Tablet, or Other)

{DEVICE_MAKE} - The make of the user’s device (i.e., Apple, Samsung, etc.)