Kayak.com looks to differentiate its decision from that of Lowes, which bowed to conservative complaints about the TLC show.

Kayak.com will follow Lowes’s lead and stop advertising on TLC’s All-American Muslim show, but the discount travel website says that its decision had nothing to do with the outcry from a small group of conservatives who have deemed the reality program nothing short of Islamic propaganda.

“Mostly, I just thought the show sucked,” Robert Birge, Kayak’s chief marketing officer, wrote on his company’s corporate blog explaining the decision not to re-up when the show returns next month. “Based on our dealings with TLC and the simple assessment of the show, I decided we should put our money elsewhere.”