The funds will be deployed for expansion in product portfolio and retailing capabilities

With this round of funding, the valuation of Universal Sportsbiz Pvt. Ltd has crossed US $100 million, the company said.

The funds will be deployed for expansion in product portfolio and retailing capabilities.
“With this investment we will be able to accelerate our growth in this high potential, fashion retail space,” Founder and CEO, USPL, Anjana Reddy said in a statement in Bengaluru.

Founded in April 2012, USPL’s portfolio of brands include WROGN, a men’s casual wear brand inspired by Team India Captain Virat Kohli.

Imara is a contemporary women’s ethnic fashion brand and Ms Taken, a signature women’s western wearline. Kohli, who is also curator of USPL’s brand WROGN, said, “I am keenly looking forward to taking WROGN to all the right places in India and beyond.”