Lose to Someone Else at Cannes? Here's Some Grief Counseling

Italy-Based Copywriter Giovanni Greco Knows How It Feels

Published on Jun 24, 2014

Editor's Pick

Every year hundreds of hopefuls submit their creative work in the hopes of being recognized at the Cannes Lions International Festival of Creativity. Newcomers wish to get a nod and veterans seek confirmation that they've still got it. The fact is, however, that not every creative comes out a winner.

The losses are hard and the grief is great, which is why Milan-based creative Giovanni Greco built "Cannes Lions - 5 stages of grief." Upon seeing that his submissions had not been shortlisted, Greco got to work creating the tumblr page and launched it on Sunday-- after the festival had concluded. Who knows? His cathartic exercise may prove helpful to others.