3.
The market right now
UK consumers spend 34 hours online every month...
...But they spend 43 minutes on newspaper websites
One third of EU consumers own a smartphone...
... But 56 percent of them have never paid for content
UK tablet ownership doubled in 2012 to c16%
... But 80% of tablet owners still watch TV and 40% radio

8.
What's happening to print?
From:
http://www.themediabriefing.
com/article/abcs-newspapers-
circulation-decline
22.5% drop from
2007 to 2012.
Projected 2007 to
2017 fall is 45%.
Note: this is
national not
regional

11.
What's happening to advertising?
Note: UK classified
market is far more
challenged: Johnston
Press went from £407m
in 2007 to £202m in
2012

12.
Who uses the internet?
Almost 100% of 16 to 24-year-olds have used internet
in last 3 months
... compared to 30% of 75+
And 60% of 65-74s.
Worth remembering: 14% of UK
adults have never used the
internet, ever.
(Source: ONS, Q1 2013)