TRACKING: IT

RelishMix observes that fans are shouting out to O’Brien on social. Keaton has been promoting frequently to his 440K Twitter followers, retweeting promos and stunts such as O’Brien meeting the New York Mets. Lionsgate is also seeing its August action comedy survivor The Hitman‘s Bodyguardcrossing $70.4M today.

Just like It‘s ticket sales have exploded, so has its social chatter. The Stephen King pic’s social media universe across Twitter, Instagram, YouTube and Facebook has jumped 31% over the last week from 273M to 357M. Per social media monitor Relish Mix, the increase is overwhelmingly driven by YouTube views, which were at 226M in last week’s report. So, It has gained 82M new YouTube views in a week.