Thursday, April 27, 2006

A.G. Lafley, CEO of the Year

It also helped that Lafley began hammering away at a unifying principle: The “boss” was the consumer, and everything the company did should be oriented toward improving the lives of women and their families around the world. Some CEOs might give lip service to these notions, but Lafley seems to really believe them. When he talks, his comments are peppered with indefinite antecedents—this is how “she” lives and this is what “she” wants. The “she” is the customer. Listeners are just supposed to know what he’s talking about. Lafley’s frequent forays into the homes of consumers also help drive that message through the company better than formal speeches could.[HT: www.jotzel.com ]