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“Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen.” ∼ US novelist John Steinbeck (1902-1968) How many great ideas have failed to see the light of day because they were lost in a sea of information? For example, ...

Never did I imagine that three of our #MTtalk team would lose our fathers within six months. Michèle, who you know as @MicheleDD_MT, lost her father in November last year. Then in February of this year, Midgie, who you know as @Midgie_MT, lost her father. My father passed away at ...

The decision has been made to switch to a new Email Marketing Provider. Maybe you’re still looking for the new ESP or maybe you’ve signed the contract and the migration from old to new is impending—or even starting. I’d highly encourage you to take advantage of the opportunity to clean ...

Some messages are so important you should be able to prove they were sent. Does this apply to ‘important’ emails sent to your customers? It does for transactional emails.Companies make and archive email copies for legal purposes, and to improve customer experience. But how to do this correctly? It is ...

76% of marketers have business needs that are unmet by their marketing agency. This is a very interesting finding. All marketers would think of an agency as a business partner that understands their business, helps reach marketing goals and bring results. Does marketing technology help the agency to drive growth ...

EmailSuccess is an enterprise level SMTP Server for high volume email. EmailSuccess is an MTA (Mail Transfer Agent) solution for senders of any size: ESPs and Marketing Automation Companies. High PerformanceEmailSuccess is an MTA designed to deliver high email volumes, giving the business full control over Speed, Latency, Reliability and ...

I don’t need to tell you personalization is imperative, nor that personalization no longer means using “dear [first_name]”, right? Today, personalization means right time, right message marketing targeted to a particular consumer. And it’s worth it: personalized emails deliver six times higher transaction rates. Personalization at this deeper level has ...

How to Design for Long-Form Content Forget what you think about user attention spans. Long-form content can be a valuable part of your design strategy (and doesn’t have to be a boring block of ongoing text). Users love a good story and long-form content is a great way to create ...

Thinking About Design Thinking: Is It Important? Design thinking is the biggest buzzword in the design world since flat design. Everyone is talking about it… even non-designers. So what is design thinking? Is it important? Should you care? Here’s the good news: design thinking is something that’s probably part of ...

2016 Gift Guide for Designers and Creatives Black Friday. Cyber Monday. Holiday shopping! Where do you start? Sometimes finding the perfect – and perfectly unusual – gift for the designer in your life can be a challenge. We’ve found 15 great gifts for designers or the design-minded so you can ...