Optimization and Fast Delivery

Deliver an optimal user experience and improve website conversions

Dynamically Select the Most Efficient Format

Image formats can have a significant effect on load times, but manually determining the optimal format and encoder settings for every image can be complex and inefficient. Cloudinary dynamically determines and delivers every image in the most efficient format based on its content and the browser.

This means you can automatically deliver images as WebP to Chrome or as JPEG-XR to Internet Explorer. Cloudinary may also select PNG when that format better fits the image content.

Automatically Adjust the Compression Quality

Precise adjustment of compression quality and encoding settings can significantly reduce the file size without degradation in quality. Identifying the right settings for each image, however, is more complicated than it seems.

Cloudinary automates the file-size versus quality trade-off decision. Encoding algorithms analyze every image to automatically find the optimal balance and produce a perceptually fine image while minimizing the file size. You can further control the quality compression by adding a simple transformation parameter: best, good, eco, or low.

Automatically Scale and Crop Images to fit any Page Layout

Delivering images at dimensions larger than the required display size uses unnecessary bandwidth and slows down the page load. But manually pre-creating multiple versions to fit various screen resolutions can be resource intensive.

Cloudinary dynamically scales image resolution on the fly to serve the optimal version that matches each user’s device resolution and viewport dimensions, without delivering unnecessary pixels.

Images often require cropping to fit responsive layouts and diverse device dimensions. Cloudinary automatically detects the regions of interest and can dynamically crop images, without losing focus on important content.

Efficiently Deliver Content via a Globally Distributed Network

Accelerate the delivery of content to visitors all around the world by caching content across thousands of global delivery servers.

Dynamically Switch Between Multiple CDNs

Through real-time monitoring and performance analysis, Cloudinary dynamically switches between different CDN providers to route traffic on the fastest-possible path. If a particular CDN runs into issues, such as a system-wide slowdown, Cloudinary routes around it.

Efficiently deliver content without having to integrate individual solutions or maintain configuration- sync and load-balancing across different networks.

Dynamically Create SEO-Friendly Delivery URLs

Dynamically add different suffixes to create multiple, descriptive URLs for the same image. Those URLs enable you to describe the specific content for search engines or to support different languages for a single image.