2001 – Google acquired Deja News, the operators of a large archive of materials from Usenet.[87][88] Google rebranded the archive as Google Groups

2003 April – Google acquired Applied Semantics, a company specializing in making software applications for the online advertising space. The AdSense contextual advertising technology developed by Applied Semantics was adopted into Google’s advertising efforts.

2008 – Google developed a partnership with GeoEye to launch a satellite providing Google with high-resolution (0.41 m monochrome, 1.65 m color) imagery for Google Earth. The satellite was launched from Vandenberg Air Force Base on September 6, 2008. Google also announced in 2008 that it was hosting an archive of Life Magazine‘s photographs.

2010 Feb 10 – Google Fiber

2011 June 15 – Chrome OS

2011 June 28 – Google+

2012 April 24 – Google Drive

2013 March 20 – Google Keep was launched.

2014 October – Google introduced Inbox by Gmail on an invitation-only basis.

2015 April 22 – Project Fi

2015 May – Inbox by Gmail became publicly available.

2015 May 28 – Google Photos announced .

2015 August 10 – Google announced plans to reorganize its various interests as a conglomerate called Alphabet. Google became Alphabet’s leading subsidiary, and will continue to be the umbrella company for Alphabet’s Internet interests. Upon completion of the restructure, Sundar Pichai became CEO of Google, replacing Larry Page, who became CEO of Alphabet.