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TITLE

Senior Digital Product Manager, Growth & Personalization

COMPANY

Casper

LOCATION

New York City, NY, US

Description

At Casper, we believe that better sleep makes for better living. We design products, services and experiences to help you dream your way to a better life!

As our sleep offering expands, we are seeking an experienced product owner to drive a more consultative site experience that is specific to customers’ individual sleep needs. In this role, you will develop deep knowledge of how different user groups engage on Casper.com in order to drive a roadmap that delivers an optimized and personalized site experience -- enhancing our ability to create resonant site experiences that drive conversion and re-engage existing customers.

You must be multifaceted product manager who can traverse between deep data analytics and user-centered experience design with confidence. You should be energized to own and drive a thoughtful roadmap that delivers tangible business value and makes customers smile.

We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.

When you’re not catching zzz’s, this is what you’ll do

Partner with the analytics team to deliver a solution for reliable, scalable and maintainable user engagement tracking infrastructure across the site experience that serves event consumers such as Google Analytics, Heap and GTM.

Identify and rollout an onsite personalization campaign management system that works with our general onsite optimization toolkit. Maintain ongoing updates and performance optimizations for our onsite optimization toolkit.

Partner with the Shop and Checkout platform teams to rollout tracking solution and optimization roadmap.

Create and realize a vision for the Casper accounts and logged-in experience on casper.com that give customers a reason to have an account. Scale this accounts experience to support our future membership and loyalty experience, as well as other customer-facing digital touch-points.

3/ Be a superstar product manager!

Collaborate with business owners to develop a roadmap that meets objectives, drives key results for growing the business, and creates experiences that delight users.

Lead cross-functional teams, including engineering, design, marketing, UX research and data, through the agile execution process from conception, requirements gathering, UX design, development, and testing through to launch.

Define and track metrics to assess success and failure of products, while ensuring the team and stakeholders are aligned on goals.

Monitor and measure launched products to maintain a tight learning loop that leverages qualitative insights from user research as well as quantitative results from testing in order to continually inform the product development process.

Work closely with our data and UX research team to cultivate a deep understanding of the user - both pre-purchase and post-purchase.