Shoot A Nerf Gun At Ducks Via Twitter. No, Really

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I get a lot of press releases. Most don’t lend themselves to doing anything with them. But when a press release combines Nerf and Twitter, I’m in. I CAN’T RESIST NERF.

And so, here’s something Philadelphia ad agency Neiman came up with, “Tweet to Shoot.” The idea is that between 10 am and 5 pm ET today and tomorrow (9/13-14), if you tweet anything with the hashtag #TweetToShoot, a Nerf gun will fire a Nerf dart at a duck in a recreated version of the old NES game Duck Hunt. Then you can see your shot fire off and your Twitter handle on the scoreboard at tweettoshoot.neimanlabs.com.

Why? The hell if I know, or care. It’s remote-controlled Nerf Duck Hunt. That’s all I need to know.

Okay, a little more. The ad agency is using this as a promotional thing to show how to use Twitter to do things like remotely trigger a coupon to be dispensed in-store when a consumer tweets a particular hashtag and I’m already bored and want to get back to Arduino Uno-controlled Nerf guns. You can read the press release here if you’re into advertising concepts and stuff. Or go tweet ‘n’ shoot, which is what you really want to do.