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definition of off-label marketing

noun

the practice of promoting a drug for a use that it does not have approval for

The government accused the company of promoting the drug for the treatment of mild asthma and other uses it said weren't licensed by the Food and Drug Administration, an illegal practice known as off-label marketing.

Submitted from United Kingdom on 06/07/2012 09:41:00

Definition of off-label marketing from the Open Dictionary – a public resource hosted by Macmillan English Dictionary Online