McDonald's Ad Irritates Italian Pizza Makers

April 13, 2015 4:02 PM

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McDonald’s has besmirched the reputation of Neapolitan pizza, and Neapolitan pizza — as a whole — is fighting back. A TV commercial in Italy shows a young boy rejecting the gooey goodness of the traditional Italian grub in favor of a McDonald’s Happy Meal.

Amusing? Sure. But actionable? Maybe. The Associazione Verace Pizza Napoletana (AVPN) — or True Neapolitan Pizza Association — is threatening a lawsuit, calling the Italian-language TV spot a “dishonorable attack against one of the symbols of the Mediterranean Diet.”