At the same time the Save Our Seas Foundation has been working to highlight the issues faced by the marine environment and through Saatchi & Saatchi South Africa have recently highlighted the plight of sharks with some clever poster executions.

Posters entitled 'Warning - Predators Beyond this point' were displayed to sharks at the Two Oceans Aquarium, with a final message informing them that 'humans kill over 100 million sharks every year' (vistors therefore saw this message the wrong way round.)

Close up of the Warning Predators sign (seen backwards by humans, the message is for the sharks!)

The Warning Predators sign in situ

A display card was also added to the aquarium display informing visitors that humans are the most deadly predators. (Other images can be seen here).

This campaign has apparently had a good response from visitors and is set for international roll out. A good reminder that sometimes a good idea doesn't need complicated execution to be impactful - especially when an environment message is at the centre of it.

Privacy policy

This site uses cookies from Google to deliver its services and to analyse traffic. Your IP address and user agent are shared with Google, together with performance and security metrics, to ensure quality of service, generate usage statistics and to detect and address abuse.