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State of Online Retail Performance

State of Online Retail Performance

This research project marks the inauguration of a long-term benchmark study that seeks to answer questions about the state of online retail performance. We gathered data from 10+ billion online retail user experiences, then analyzed performance metrics for some eye-opening findings around just how much page load time significantly impacts metrics such as conversions and engagement. This report will give you insight into: The "magic number" for page load time that yields the highest conversion rate, the impact of 1 second of performance improvement (or slowdown) on conversion rate/bounce rate/session length, and the difference between high-performance pages — in terms of size, complexity and resources, as compared to pages that perform poorly.