BRAND OVERVIEW

The Australian Financial Review speaks to influential and ambitious decision makers in every sector who are intent on staying in the know. The Financial Review connects to its community of influencers, leaders, policy makers, professionals, entrepreneurs and investors with its incisive news, breaking journalism, authoritative commentary and agenda setting coverage ​(bold perspectives and incisive reporting). That’s why it is the daily habit of successful people.

AFR Weekendslips out of its business attire into weekend wear. It’s unmistakably the Financial Review, covering business, markets and politics, but it also ventures beyond to reflect the wider interests and passions of its readers. It attracts a large audience interested in personal finance, catered for in its special Smart Investor section. The Financial Review is never one-dimensional, its coverage is driven by the nation’s top journalists and commentators across its’ award-winning platforms – the newspaper, website, tablet app and events. All are integrated with rich, targeted and engaging ad campaigns.

AUDIENCE DEMOGRAPHIC

36%Female

64%Male

Age 14-29

23%

Age 30-44

28%

Age 45-64

30%

Age 65+

19%

57%Social Grade AB

28%Business Decision Makers

37%Managers & Professionals

$595,900Average Value of Investments

Household Income $40,000-$79,999 p.a.

0%

Household Income $80,000-$119,999 p.a.

0%

Household Income >$120,000 p.a.

0%

Source

Source: emma conducted by Ipsos MediaCT; People 14+ for the 12 months ending October 2018 Nielsen Content Monthly Ratings, October 2018; People 14+

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