I was up suffering from insomnia again and I stumbled across this at Joe Bageant’s blog:

In the post political world the candidates who can best thrive in it have tremendous appeal to the economic elites; these candidates thrive in a system that does not dwell on issues and will never ask the question, “who has power and why”, but simultaneously creates a social and media environment of stupefying distractions while destroying traditional social mores (under-credited as a source of much social solidarity). This can only benefit their continued rule of that society.

In such a setting our political choices like our consumer choices, regardless of the product, are primarily about what makes us more fulfilled and feel better about ourselves.

Senator Obama’s campaign understood much better the impact of these changes on our electoral system than any of his opponents’ campaigns. In the post political world, the campaign that is less political and less issue-based but is savvier in using new modes of communication technology will be the campaign to win the greatest market share of the electorate. The candidate in this case, Obama, was not a political entity but, in essence a product, an ornament that made his supporters feel better about themselves.

One of the most telling facts about the Obama’s constituency outside of African Americans (whose support needs no explanation) is that it is a coalition of people who need or demand the least amount of social benefit from our government. They are the under politicized younger voters and upper middle class whites. The two groups, coincidently, are the ones most influenced by trends in consumer popular culture and have the greatest of ease using the latest technologies.

In commercial advertising it is the poor commercial that lists the seventeen functions of the product being marketed. The best commercials are based on image associations entirely unrelated to the functions of the actual product. In the post political world, when the same principle is applied to the political realm, it makes complete sense how Barack Obama no longer is a black man with a strange name but the iPod to Hillary Clinton’s cell phone. In the world of toys it is the one that stands out the most is the most marketable.