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People don't like to search, they like to find.
15 years ago, they wanted to find pages. Google solved it. The web was a bunch of walled garden portals. It was hard to just reach a website.
10 years ago, they wanted to find lists of things they are interested in to browse them: flights, clothes, hotel rooms, articles, anything. Tripadvisor, Expedia, Amazon, eBay etc. emerged.
Now people (for now early adopters an in the coming years, everybody) want to find answers to their questions. They don't care lists. They don't want to browse.
Uber (and other taxi apps) got it. You don't care what car, what guy, you want to know how much to go from A to B with a good quality.
Amazon Now got it. You don't want an infinite choice of goods, just a limited set of references, delivered quickly.
TimeToSignOff (a newsletter in France) got it: a limited set of information, high quality, picked with caution.
Tinder got it. Y…

Global warming is often used to describe the impact of us releasing in the atmosphere too many bad things.
The word is very bad because and in our everyday life it's not getting warmer. It's getting upset.
It's hard to stand up against something you don't notice much.
People say on TV that if hearth takes 2 more degrees, we'll all have terrible lives. Unfortunately, the world is still amazingly beautiful even if we're dangerously close to this.
Moreover, the word is so general that it does not make us engaged. Global warming is a global problem, not ours.

Climate change is also often used.
And it's very bad too. Indeed, it's weak, vague, intangible, unstoppable.
When I hear we need to fight "climate change" the first thing coming to my mind is "oh looks very big, where do we start, how does it work? Will my poor effort change something?... and something to what?"

Easy to finger point. Now, what would be the right names?
Something ta…