Make sure that you're still telling the same business story when it is translated into English

by Gary Weigh Business Coach Mentor

As you plan your business strategy implementation, remember the magic of stories. Business storytelling ranks up there with the top small business ideas. Stories build families and communities. They build emotional connections and it is well known that people buy largely on emotion rather than logic. Stories build faith but only if the story becomes real for the listener personally. Once people make your story their story, you have tapped into the powerful force of faith.

Can you remember when you were a child and one of your parents read you a story at bed time. Remember how it fired your interest and imagination. In business, a good story is more valuable than a thousand words of information and techno-babble.

When Anita Roddick, founder of The Body Shop, was asked why she chose skin care, she replied: “Because it’s storytelling. In every group I have spent time with, women will always corral around a well and tell stories about the body, birth, marriage and death. Men only have conversations or memories about their first shave. But women will always use the body as a canvas, a playground. ”

Traditionally, good stories become better in the retelling. It is the stuff that myth and legend is made of. The Anita Roddick story (below) is a great example. Although she died in 2007, her legend lives on. That is why leaders and successful merchants tell stories. They know that stories captivate attention and allow the listener to connect on an emotional level. Stories are remembered forever, whereas information is largely forgotten by the end of the day.

People, with whom you have made a story connection, become more relaxed, more interested in what you have to say, and have fewer objections. There is a much greater chance that your audience will reach the same conclusions as you and enlist in your cause. In other words, they like you and trust you and have concluded that they will buy from you.

There are many types of stories that you can tell to get your business message across. For example, your business storytelling can be about your self and your journey, the origin of your innovative product line, or you can share your vision and values. Make it an integral part of your business strategy implementation. But please – make it short; make it interesting and, above all, make it honest. Oh and one last thing – don’t let your inner demons tell the story unless you can also tell the story of how you overcame them.

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