ABOUT WEBSITE DESIGN

Avoid The Trap!
Don't make the mistake of creating your website for
yourself, create it for your customers...

A business website needs to be
clean, concise, easy to read and easy to navigate, these are
the sites visitors return to regularly. The primary focus must be
the product or service that you offer, the website is simply the tool
used to deliver that message and must do it as efficiently as possible
without impairing the message or your company image.

The look of your website
is a direct reflection on you and your business, it must maintain a
balance between clean looks, function smoothly and posses the ability to
get your message across to your visitors. If it looks homemade it
will cast a very unprofessional image on your business, if it is to
graphical or artsy it can be a distraction from the message that you are
trying to convey. It can also be more difficult to navigate and more
time consuming to update information on the site, thereby increasing
maintenance costs.

Save the fancy stuff for your
personal website... Avoid the use of "Flash" "Java" or any type
of animation unless it is appropriate for the type of site; even at that
use it in moderation, it typically adds little to no real value to your site, is slow to download
and is a distraction from the real content; not to mention most of your
visitors will find it annoying. Exceptions can be made to the use
of "Flash" if it is used in a way that adds value as in a product
demonstration or when giving visual instructions.

Colors convey emotion,
your choice of colors should reflect the message or feeling you want to
convey to your visitors, we will work closely to determine the proper
colors for your website.