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OPI DEBUTS KATY PERRY, SERENA WILLIAMS COLLECTIONS

OPI’s latest celebrity collaborations aim to capture every girl’s “Teenage Dream” of becoming a superstar in sports or on the radio. The nail polish company’s January 2011 launches include collections with tennis player Serena Williams and recording artist Katy Perry ($8 per bottle).

Last Friday Night is a hot new hue from OPI.

Timed in conjunction with the Australian Open, French Open, Wimbledon and the U.S. Open, the Glam Slam collection will introduce two new nail lacquers at the start of each tournament. The first shades to be released under the collaboration will include Simply Smashing, a glowing green nail lacquer, paired with a revolutionary new product, Black Shatter. Once applied to the dried lacquer, Black Shatter begins to disappear, leaving behind a leopard printstyle pattern on each nail, according to the company.

The Shatter product is also available in the Katy Perry collection. Inspired by Katy’s cutting edge style and latest album, Teenage Dream, the range will include four fierce, irresistible colors for nails and toes, said OPI.

Purr by Katy Perry is the singer’s debut scent, offered at select Nordstrom stores. It opens with a fresh citrus accord featuring peach nectar and apple. Supporting notes include a delicate bouquet of jasmine blossom, freesia and Bulgarian rose, balanced by vanilla orchid, white amber, sandalwood and musk. The eau de parfum, developed with Firmenich, is available in 1.7 ($45) and 3.4 oz. ($65) bottles.

For 2011, TheBalm launches Time Balm Primer ($30), a silky-smooth, vitamin- rich primer that conditions the complexion, according to the company. The product is infused with vitamins A, C and E as well as allantoin and bioflavonoid, both anti-inflammatory ingredients. It is available at select Sephora stores and upscale boutiques and spas worldwide.

CoverGirl is rolling out a variety of new products for 2011. Procter & Gamble’s leading mass market color cosmetics brand is set to debut NatureLuxe, positioned as the first luxury and natural-inspired boutique brand from the company. Taylor Swift is the spokesperson.

The collection includes a Silk Foundation and a Gloss Balm and uses natural ingredients rather than heavier-feeling synthetics, according to the company. The foundation, for example, contains hints of natural jojoba and rosehip extracts. The balm contains mango, shea and other butters.

Additionally, NatureLuxe’s packaging will contain a very small amount of bioresin, which is a renewable, sustainable, sugarcane-derived plastic. CoverGirl will also roll out a new range of lipsticks, Lip Perfection, said to improve the condition of the lips within a week.

The bronzer category continues to grow, with quadruple the number of users turning to this tanning alternatives. Physicians Formula ups the ante with Cashmere Wear ($13.95), a pampering way to get a tan glow with the added anti-aging benefit of 100% pure cashmere extract, according to the company. The surface of the powder is created using a specialized technique to deliver the lush look of cabled cashmere knitwear, while the powder itself is comprised of complementary bronze and gold tones. Hyaluronic acid delivers superior moisturization benefits.

Rising young design star Miles Ehan partnered with Three Custom Color Specialists to bring the colors of his sugary sweet designs into the world of color cosmetics. The collection will also introduce a cotton candy flavored lip gloss, a first for Three Custom Color Specialists. New products include Icing on the Cupcake Eye Shadow ($22.50), a kaleidoscope of fine, light-reflecting shimmers in gold, pink, teal, violet and blue; Candy Cloud Nine Lip Gloss ($22.50), a sheer pink lipgloss with gold and silver shimmer; and Lollipop Lip & Cheek Stain ($22.50), a rosy pink in a multi-tasking formula.

There’s a new meaning to “OMG!”… that’s right, the must-have Over Mascara Glitter & Liner ($24) from celebrity makeup artist Ramy, according to the company. The 2-in-1 mascara wand and eyeliner applicator work together to deliver a unique, three-dimensional holographic shimmer to eyes.

Pravana Naturceuticals Intense Therapy Leave-In Treatment ($17) features a unique botanical extract blend and fastacting moisturizers to detangle and provide deep hydration to hair. It also is designed to protect hair from the green of chlorine, while cooling and soothing irritated skin on your scalp. A 3.4oz. travel-size ($9.99) is available.

Skin care brand Hissyfit by Reggie Wells, best known for multi-tasking beauty products like SPF-infused moisturizers, is branching out into color cosmetics with a set of unique makeup products.

Hissyfit Clockpots are portable, easy-to-use compacts in expertpicked color combinations for every skin tone, according to the company.

Products vary from a Face Clockpot ($65), featuring a foundation plus four powders to highlight, contour, glow and provide a flawless finish to an Eye Clockpot ($60) that contains a velvety primer and four eye-shadow trios to a Cheek Clockpot ($60) that holds a sponge and four color duos that provide a subtle blush, rosy flush, bronzed hue or bold effects for the face, said the company.

LaLicious, a high-end bath and body marketer based in Los Angeles, debuted a spa-size unscented formulation of its popular body scrub. Its scrubs, butters, oils and soaps are available in eight scents—from Brown Sugar & Vanilla to Lilly Mango— and are comprised of natural ingredients such as almond oil and vitamin E. According to the company, LaLicious products are free of parabens and sulfates.

Even the most skilled hands make mistakes, which is why Sinful Colors created a product to combat and tackle the occasional trace of polish that creeps beyond the nail. Move over cotton swab, make room for the Sinful Colors Nail Polish Corrector ($1.99), a pencil-skinny wand boasting acetone-free nail polish remover. One swipe erases any unwanted color from the cuticle or skin surrounding the nail. The product also contains extra-moisturizing jojoba oil to keep skin silky and hydrated, according to the company.

Color is back by popular demand! The all-new Mary Kay Cream Eye Color ($13) gives women the option of building their own color in luxurious and versatile shades, according to the company. Create a soft look or go vibrant with five vibrant shades, from Apricot Twist to Iced Cocoa. The formulations are smudge-proof and offer a crease-free finish.