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Myntra to go the app way

In a bid to give its users a better and more personalised retail experience, Myntra had divulged its plans of shutting down its website and going 'app-only' from 15 May this year.

This move was to facilitate Myntra's users' privacy by making it more secure.

It was regarded as highly controversial but Myntra said they will make up the loss they will incur.

Response

Mixed reactions for Myntra's app-only decision

Myntra's decision to go app-only wasn't a favourable one with many of its users but the company remained optimistic about the decision.

Myntra had claimed that 90-95% of their traffic came through the app and they were expecting a 10% drop in their sales while taking the decision.

However, the company was hopeful of recovering their losses within coming weeks.

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8 Jul 2015

Flipkart to go Myntra way - app-only

Two months after Myntra shut its website down in a highly controversial move, Flipkart, the parent company of Myntra and India's largest online retailer has announced to follow Myntra's lead and go app-only.

The company's chief product officer Punit Soni announced that Flipkart will operate only through mobile application, September onwards.

The company has 45 million registered users with over 10 million daily visits.

8 Jul 2015

Customers warn Flipkart against going app-only

After Flipkart announced its decision to shut down its website in September, Twitter burst with people calling this a stupid move to go app-only.

Many of Flipkart's customers tweeted that they were repeating Myntra's mistake.

One user tweeted, "@Flipkart i like you, but not a good move going app only. How do you expect me to compare 4 TVs on a mobile screen?"

Statistically speaking!

While for Myntra, 90-95% traffic came from mobile platforms, only 75% of Flipkart’s total visitors are from mobile platforms. This move can make Flipkart suffer from deeper cut in sales which might induce more pain!

10 Nov 2015

Flipkart re-introduces its mobile website

Taking a U-turn on its app strategy, Flipkart has decided to reintroduce its mobile web option named as Flipkart Lite.

Flipkart has joined forces with Chrome and Opera to create this first-of-its-kind site and intends to take on Firefox as well.

Flipkart Lite is expected to allow consumers to use Flipkart directly from the links on social media and other websites.

1 Dec 2015

App-only no more! Myntra relaunches mobile website

Myntra has relaunched its mobile website; only some popular sections like shoes, shirts, dresses etc. have become live.

Myntra had become app-only in May this year.

Customers can checkout the products on the website (both iOS and Android) but can purchase only on the app. The desktop version however, still points to the app.