Why is a monkey the ambassador of this technical new life jacket that spent years in the laboratory to create a flex for the needs of a rider, without restricting movement? Seems weird when we have some of the most iconic wakeboarders. Shoot ’em with just a splash of dimly lit background shadowing their body, creating a silhouette, compounded with a moody look about their disposition. Could have been like that cool guy vibe going around these days.You know the feel we are talking about? Like those liquid refreshment commercials where that suave guy says he doesn’t always drink beer, but when he does he prefers theirs, usually playing the roll of the world traveler with hot chicks in the back ground. That guy is pretty cool though...maybe not as cool as Bill and Frank clubbin’ on a night at the discoteca - but still pretty cool. Alright, well before we answer that let’s ask another question that’s been eating at us. Why is every life jacket flat? You lay a vest down on the ground and it compresses flat, right? The function of this new vest construction is that you have a seam running diagonally across your body, allowing movement that was only previously reached by ancient primates.