Can Esprit Be Saved?

Esprit is scrambling after both its chairman and its CEO resigned. The WSJ's Deborah Kan speaks with Dow Jones' Jeffrey Ng to find out what's behind Esprit's fall.

This transcript has been automatically generated and may not be 100% accurate.

... the ... for a its struggling to replace top management after its CEO and chairman ... resigned in a span of two days ... joining me now is that Jones's Geoffrey ... decay Jeffry ... the company said The CEO resigned for family reasons the chairman for her soul of that is gonna be a big blow for the company ... to me ... history share prices come down so much last three years it's amazing ... shares are now around nine dollars Hong Kong share ... Mentos that more ... than its height in two thousand and seven one three hundred and thirty dollars Hong Kong per share ... I can't really shows that ... note though it's been this fall from grace for spring is the surprising given that ... the brand itself was helpful Nathan had to wear for so many years ... in the seventies eighties and parts of the nineties ... gave an indication of really what's going on inside the camp that the company in and what's gone wrong ... that's the biggest question for all ... investors and for the media like the company has been ... very muted ... since making these announcements ... on Wednesday and Tuesday ... they got a hold of import new chairman Raymond or formal HSBC banker ... who pre much stays know he's confident the future the company ... and that of the are ... on track to trying to find the reason for the CEO but he didn't go into the specifics to say ... what exactly is going on ... in ... the day I remember that day and being from sentences go way Esprit was really beat its brand and ... you couldn't really get enough of it it was everywhere and kids and teenagers were really into the bread ... and it's it's really worth it ... was the clothing retailer really targeting a I'm confused ... the biggest question ... the PR ... war the middle ... the middle of the ground for ... clothing retailer to feel like they're not as cheap as is our obligation that in terms of pricing ... and they're not as expensive as in things that go my money exchange ... but that's also be a problem there have been no man's land where the the appeal to and ... the sense that that that trend in this that ... this story had in its earlier gains ... and faded away in recent years and ... the company acknowledged earlier than to have lost its soul one that was trying to ... spend billions of dollars to revamp the plant in ... these departures doesn't ... really help ... of the efforts and that's that ... every says the company could have gone through many abolitionists when it started with the family right in sentences that ... deftly it's that started ... in the late sixties and into it's the nineteen seventies ... look of the company worked with ... all calm investor ... Michael being who really helped ... with their sourcing who bought it from the content that is the can that be a ... chance to own day and started it that ... they were married back then have since put out but ... so this really has had has had its ups and downs ... of having been founded in sentences go on the US and was CEO ... of and is one of the most recognized ... names in the US in the eighties and parts of the nineties when ... the company's business didn't do very well in the US and the one point although retail shops us were shut down ... that changed when Michael King took over the ... operations of the portal ... as we planned ... she did ... manage to open up some shops in the queue was once again with the ... several flagship stores as well ... unfortunately all the retail show stores was pre closed thinking earlier this year because they just couldn't find a way to expand and that was in the US in the US as as obviously it's a it's a international platform right now but it but they're not they can succeed is great spree does a lot of wholesale ... in terms of the selling of their branded ... clothes and in supermarkets of markets ... as a home across all over the world inspection the US to find them and in the law department stores but badly doesn't ... quite match the profile but they've been trying to change ... in the five mortal Gezelle is there ... a sincere Icahn one of your favorite thing that that that