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Nikhil RamrakhianiSystems Analyst, Fiserv India

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Prior to joining Fiserv in India, Nikhil Ramrakhiani worked as a Software Developer with the Mobiliti unit at Fiserv, New Zealand for 2 years. He has over 4 years of experience in the .Net Framework and is also prof... Full Profile

Prior to joining Fiserv in India, Nikhil Ramrakhiani worked as a Software Developer with the Mobiliti unit at Fiserv, New Zealand for 2 years. He has over 4 years of experience in the .Net Framework and is also proficient in Java, JQuery, SQL Server, Adobe Creative Suite and App development for Windows.

During his professional career, Nikhil has worked on Web applications, desktop applications, mobile applications and mobile optimized websites. He won the 3rd position in Windows phone Challenge NZ, 2010 organized by Microsoft.

A well designed and useful app that entertains its audience can attract a customer base of thousands if not millions. Understand app economics and you’ll figure out that often users don’t directly pay for the product on offer. And if they do, it may not be enough to turn a profit.

Choosing a monetization strategy depends on several factors that include the purchasing behavior of the target audience and the application type. To ensure a business model to be successful, a thorough evaluation of the business model is required before developers create or integrate technology. Though this is obvious, quite a few people tend to forego this crucial process. The first half of this session explores various business models for earning mobile revenue such as paid apps, in-app purchases, implement advertisements inside the app, etc.

The second half of this presentation deals with promoting your mobile apps. With millions of apps in major app stores – iTunes App Store, Google Play etc. – generating user interest in your app is not easy. With thousands of apps hitting iTunes and Google Play every month, the process to discover these applications has failed to keep pace with the exponential amount of applications to choose from. This session details various integrated mobile campaigns targeted at generating awareness for your mobile application.