The all-electric version of the Hyundai IONIQ (it’s also available in PHEV and HEV) is reportedly finally coming to the US this week after deliveries in Korean and Europe last year and being fairly well-received around the world.

Mike O’Brien, Vice President of Product Planning for Hyundai Motor America, announced it to WardsAuto last week:

“Our focus was on developing a great compact car that happens to be electrified. There were around 1.1 million buyers who shopped for an EV last year, but because of cost or maintenance or durability…or that they felt the car was too underpowered…they didn’t buy one. We are offering a no-excuse electrified vehicle that measures up to compact vehicles in the segment,”

Indeed, the IONIQ Electric could be competitive in its segment. It will depend on the price. Pricing hasn’t been announced in the US yet, but it starts at £28,995 ($37,900 USD) in the UK – making the vehicle somewhat competitive with the Nissan LEAF, BMW i3 or VW e-Golf.

Though it will be more difficult to justify if it is priced above the Chevy Bolt EV or the Tesla Model 3. Hyundai’s O’Brien refused to give sales estimates other than he expects the hybrid version to be more popular than the all-electric version.

It will also be interesting to see the overall availability of the vehicle and see if all versions are available in all states, including those without zero-emission mandates.