Bulk Powders muscles up their refer-a-friend scheme

Bulk Powders, Europe’s leading supplier of sports nutrition and bodybuilding supplements, has joined forces with Buyapowa to muscle up its refer-a-friend scheme.

In order to boost customer acquisition from referrals, Bulk Powders decided on an upgrade to its existing scheme, selecting the Buyapowa platform for its websites in the UK, Ireland, France, Germany, Austria, Spain, Portugal, Sweden, Denmark, Poland, Italy and the Netherlands.

Because the sports nutrition business is highly competitive, recommendations from existing customers can make a huge difference when it comes to which brand a fitness fan chooses. This is especially true for Bulk Powders, since it only sells direct to consumers, manufacturing the bulk of its products in-house. No wonder, then, that word of mouth and referrals have always played a major role in its success.

In order to inspire and enable as many referrals as possible, Bulk Powders looked for a solution that would enable tiered rewards, encouraging customers to introduce their friends not just once but time and time again. Using Buyapowa’s highly configurable platform, they can now do exactly that – with each customer who refers a friend receiving £10 store credit, plus an additional £25 once they refer five friends. Those new customers, meanwhile, are incentivised to shop with 25% off their first order.

Key for Bulk Powders was not only the ability of Buyapowa to work seamlessly across 11 sites, in ten languages and in four different currencies, but the ability to integrate with the login area for existing customers. This means that customers can easily refer straight from their customer account without having to add any further details.