Mini-Marketing School with Google Primer

Jay is a digital marketer and producer whose creative and technical skills have developed digital brand strategies and sales campaigns using a range of complex internet applications from stand-alone websites through to Facebook API integrations.

Get Customers Interested by Telling a Great Story

The key message is in finding your company’s story regardless of how unexciting it may be. It asks you to figure out what makes you special.

There are two ways to find your story: make it personal or find a higher purpose.

The personal approach centres on a time when your business idea spawned. Maybe your idea came from something inspirational that you read or through a life-changing personal experience.

Having a higher purpose focuses on larger solutions that other businesses may share. For example, disrupting the custodians of an industry or creating new ones, or solving world problems and furthering humanity.

Telling a story gives you more opportunity to resonate with prospective clients. It also serves as fuel for content marketing ideas.

Don’t be afraid to elaborate on your underlying tale. Play to it in your sales campaigns and base your mission around it.

How Remarketing Keeps Customers Coming Back

Remarketing is a new advertising concept. When someone visits your website, they likely won’t buy from you straight away. You may succeed the first time, but more than likely they’ll need a second, third or fourth nudge before pulling out the credit card.

Remarketing shows your offer to the client even after they’ve left your website. Your product will now appear as an ad on the next website they visit (assuming they have AdWords on their site).

According to Primer, you need four elements to make remarketing an effective business strategy:

Enough active visitors. You’ll need plenty of the right people visiting your site in the first place.

Target customers. Are the people you’re remarketing to worthy enough to bring back?

A remarketing tag. This is the hardware that is crucial for the process to work. It lives on every page of your site and operates the cookie, so Google knows who to retarget on your behalf.

Online advertising. This works as your control room. Here you can control how many times a customer will see your ad, where it appears and how much you’re going to pay for it.

If you tick the above boxes, it might be worthwhile exploring remarketing further.

How Strong A/B Tests Can Read Customers’ Minds

Primer suggests that A/B testing is a way to almost peek into your audience’s mind. Testing headlines, images, and other elements to see what works best can save you wasted time and effort down the track.

It’s worthwhile testing it out and having some fun to discover what moves the needle and what doesn’t.

Find Valuable Insights in People’s Online Searches

How people behave online says a lot about them as a customer. Events like moving house, getting engaged or getting a new job offer us quality data. These insights identify if they’re likely to do business with you or not.

How to use Twitter (properly)

Twitter can be an amazing platform for connecting with an audience. However, many struggle to get the hang of it. If you are just getting started or feel as if you are not making the most of Twitter, download this free guide for going from zero to hero.