The very good choise!

This paste is really very good, it makes my teeth white and bright, and very important point is the absence of fluoride, which is a toxic substance, bad to our health. Taste of paste is nice too, but if you don’t like the taste of mint, I advise you to try this paste only with cinnamon taste .
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26 people found this helpful

Top Positive Review

Verified Purchase

The very good choise!

This paste is really very good, it makes my teeth white and bright, and very important point is the absence of fluoride, which is a toxic substance, bad to our health. Taste of paste is nice too, but if you don’t like the taste of mint, I advise you to try this paste only with cinnamon taste .
**** If my review was helpful for You, please click "YES", thank You. Also You can visit my page to read my other reviews*****************

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Don't waste money buying this product!

The toothpaste is reasonably priced for its size. With Xylitol (for the sweet taste) and its cool minty taste, the toothpaste seems like an ideal choice for those who want to avoid any sodium fluoride or sodium lauryl sulfate (SLS) in their toothpaste while whitening their teeth. The toothpaste uses two agents for whitening, papain and hydrated silica. Papain does not help much in whitening. Hydrated silica is used as abrasive and basically used to "shrub" off the top layer of the tooth in order to achieve its whitening effect. It's like using sandpaper to clean your teeth. It damages your enamels and makes it very sensitive. That's why most of the 1 star review is about sensitive tooth! In addition, the toothpaste contains potasium sorbate, a preservative known to cause allergic reaction and sodium coco sulfate. Sodium coco sulfate has the exact same chemical structure as SLS. So much for being SLS free! Personal experience - I have sensitive teeth and it seems worse. I will not use this again. Check out my page for more reviews!

311 people found this helpful

Top Critical Review

Verified Purchase

Don't waste money buying this product!

The toothpaste is reasonably priced for its size. With Xylitol (for the sweet taste) and its cool minty taste, the toothpaste seems like an ideal choice for those who want to avoid any sodium fluoride or sodium lauryl sulfate (SLS) in their toothpaste while whitening their teeth. The toothpaste uses two agents for whitening, papain and hydrated silica. Papain does not help much in whitening. Hydrated silica is used as abrasive and basically used to "shrub" off the top layer of the tooth in order to achieve its whitening effect. It's like using sandpaper to clean your teeth. It damages your enamels and makes it very sensitive. That's why most of the 1 star review is about sensitive tooth! In addition, the toothpaste contains potasium sorbate, a preservative known to cause allergic reaction and sodium coco sulfate. Sodium coco sulfate has the exact same chemical structure as SLS. So much for being SLS free! Personal experience - I have sensitive teeth and it seems worse. I will not use this again. Check out my page for more reviews!

Don't waste money buying this product!

The toothpaste is reasonably priced for its size. With Xylitol (for the sweet taste) and its cool minty taste, the toothpaste seems like an ideal choice for those who want to avoid any sodium fluoride or sodium lauryl sulfate (SLS) in their toothpaste while whitening their teeth. The toothpaste uses two agents for whitening, papain and hydrated silica. Papain does not help much in whitening. Hydrated silica is used as abrasive and basically used to "shrub" off the top layer of the tooth in order to achieve its whitening effect. It's like using sandpaper to clean your teeth. It damages your enamels and makes it very sensitive. That's why most of the 1 star review is about sensitive tooth! In addition, the toothpaste contains potasium sorbate, a preservative known to cause allergic reaction and sodium coco sulfate. Sodium coco sulfate has the exact same chemical structure as SLS. So much for being SLS free! Personal experience - I have sensitive teeth and it seems worse. I will not use this again. Check out my page for more reviews!

Stay Away!

I DID love this toothpaste, because within two weeks I could see a that my teeth were definitely whiter! That was until months later, when I found that it was stripping the enamel off of my teeth!!i I've never had sensitive teeth, but after using this toothpaste I do. Now, whenever I eat cold. hot or crunchy things I suffer!! If my review has been helpful to you, please kindly click on the 'yes' link down below. ;)

Great toothpaste

This is a great toothpaste. Giving it only 4 stars as I wish it has more peppermint (but that has nothing to do the the performance of this product as a toothpaste).
Update on April 2013 - Changed my mind. This is a crappy toothpaste. After using this for sometime, my teeth became sensitive! Not again.

The very good choise!

This paste is really very good, it makes my teeth white and bright, and very important point is the absence of fluoride, which is a toxic substance, bad to our health. Taste of paste is nice too, but if you don’t like the taste of mint, I advise you to try this paste only with cinnamon taste .
**** If my review was helpful for You, please click "YES", thank You. Also You can visit my page to read my other reviews*****************

Tastes good but some ingredients questionable

Daughters absolutely loved this toothpaste but on closer look the ingredients don't stack up. Our mouth and gums are VERY vascular. Some medications & herbal remedies, like sublingual nitroglycerin & arnica, are taken and administered under the tongue. So what you put in your mouth should be as pure as possible. Ingredients glycerine, sorbitol, papain, and sodium coco-sulphate have question marks over them. Glycerin is thought to leave a coating on the teeth, possibly contributing to de-mineralization and preventing re-mineralization (the layering of minerals back into the enamel structure). Sodium lauryl sulfate and coco-sulfate are basically the same thing chemically. Coco-sulfate tends to be a bit gentler because the ingredients (usually coconut or palm kernel oils) are less purified. Sorbitol is an artificial sweetener.
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not safe for breastfeeding and pregnant women

toothpaste ok, helped gums but not tooth enamel (actually was quite bad for my tooth enamel). should not be used for breastfeeding or during pregnancy as it has menthol and tea tree oil. I wish the package had a warning somewhere.

Best toothpaste!

I love the fact is doesn't contain any chemicals, nor SLS. I use it now that I am pregnant and I avoid all nasty chemicals. It is so hard to find a whitening toothpaste that actually works and is not harmful. The amount of product is huge as well, making it a very good deal for the price.
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