LAS VEGAS (KSNV & MyNews3) -- Now with school back in session, local law enforcement urge everyone to remember to play it safe. A growing problem across the valley is pedestrian accidents and many of them deadly.

So far this year, there have been 35 pedestrians killed in accidents across the valley -- last year alone -- there were only 42.

Every day police are seeing more and more drivers who won't yield to pedestrians. Today North Las Vegas officers are taking out their ticket books and doing something about it.

There's no question it can be a confusing time when school lets out in the valley.

Parents in cars are looking for their child and students are darting in and out of traffic. But police say it's time to get back into the habit of slowing down and watching out for those young pedestrians.

Thanks to grant money from the Nevada Office of Traffic Safety, North Las Vegas police set up targeted enforcement on Friday to look for drivers who do not stop for pedestrians.

While the main focus was around schools officers also hit other trouble areas like Lake Mead and Las Vegas Boulevard.

Lt. Randy Salyer says one big problem continues to be drivers turning right on red when pedestrians are in the crosswalk. He also points out the goal isn't to write a stack of tickets, but change behavior.

“We have people speeding through school zones, parents jaywalking away from the intersection and the crossing guards. So it's trying to be a visible presence to get voluntary compliance with everybody but we have a few that don't do that,” Lt. Salyer said.

Some of these failure-to-yield tickets are not cheap and can cost upwards of $300.