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5 Responses

It can take Google a month or two to refund 'invalid clicks', which could be a competitor clicking on your ads. If yu believe you are getting a competitor clicking on your ads there are a few ways to correct this.

1. call Google and ask them to audit your click activity for the past few months. They will take a detailed look at all of your accounts click activity and refund anything weird

2. look at your server logs for IP addresses that have lots of clicks. Competitors will have lots of clicks and 0 conversions. find out what IP address these are coming from and determine who owns this IP. If its a competitor, you can simply block this IP from your campaigns. ( If you use Hubspot, this is already built in, so you can see IP and business name for visitor to your site)

I don't have any definitive proof that we are being overcharged, but we are seeing an increase in our bill without anything close to a matching increase in conversion. While there are several reasons this could be (reasons I am currently researching) I have a feeling some competitor is just sitting there clicking our ads constantly. Granted, I believe adwords monitors this, but - for peace of mind - I'd like to compare Adwords' findings with a third party.

Thank you for posting the article. I will definitely check it out soon.

Possibly something to do with your costs going over your daily budget? Google does this sometimes for us but apparently it tries to save this budget on other days.

heres the text in the support i found when i noticed this

It's possible that you'll be charged less or sometimes slightly more than your average daily budget amount on a given day. To help make sure that your ad can run a little more on days when it's very popular, your daily budget is used like an average: on any single day, you can receive up to 20% more in costs than your daily budget, but other days will be capped at a lower amount to make up for it. This is called overdelivery.

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