The market is competitive and driven by an increase in the trend of health and wellness and growing consumer demand for all natural ingredients. Cereals, particularly breads and breakfast cereals, and potatoes make the major contribution to starch intakes in the western diets. Starch intakes are considerably higher in countries dependent on starchy staples to a greater degree, such as China, and Japan.

Gluten-free is a rising trend seen in food starch market, Cargill’s ActiStar is a resistant starch to replace wheat flour and can be added to the products intended to be gluten-free.

New entrants in food starch market are rare, due to high initial costs and market saturation. Companies are participating in this market with the focus on establishing themselves as manufacturers of health and wellness ingredients. The major competitive factors in the native and modified starches market are price, product customization, and customer service.

leverton

I have been involved with publishing and marketing for the past 32 years. My passion is helping people share their voice. I am able to do this through two important venues: One, with Area-Info.net where people can share everything from opinions to events to news. It is your choice! What do you want to share? Two, through a new program called America's Real Deal I am involved with to help business owners get their voice heard.I schedule speaking engagements with community groups and business groups to share my passion about the importance of "sharing your voice".Contact me directly at lee@leeeverton.coom for scheduling information.