The Saline County Tourism Committee, a group of
seven County Board appointed representatives from area communities,
is charged with distributing lodging tax funds collected in the
county. Marketing and promotional funds are awarded to qualifying
organizations and communities for the sole purpose of attracting
greater numbers of visitors to county events via promotional
strategies including newspaper and radio advertisements, flyers, and
signage.

The Tourism Committee also finalizes plans and
makes ready for distribution new grant funds for improving county
attractions. The Saline County lodging tax was recently raised from
1 percent to 4 percent, offering greater promotional opportunities.

Every community in Saline County has reaped the
benefits of this program over the years. At the present time, 74 of
Nebraska's 93 counties collect lodging tax that is then returned to
the communities to promote tourism via a grant process. The amount
of money available for annual distribution is in direct relationship
to the number of guests in area motels, and therefore fluctuates
each year.