While rendering quality management system consulting and auditing services to an oil & gas supplier quality management organization, there was an opportunity to evaluate and score the “quality” Request for Product (RFP) responses from 3rd party surveillance providers, companies (read on...)

Predicting threats used to be easier. In the old days, it was enough for business to look to competitors to see the direction of the future. Those days are gone.
The events surrounding 9/11 introduced a new term-asymmetrical. Asymmetry describes something that is irregular and contrary to the (read on...)

With competition becoming fiercer, many comÂ­panies are relyÂ­ing more and more on developing new busiÂ­ness to make their bottom line. For many salesÂ­people who prosÂ­pered in the past, this shift in stratÂ­egy is a real dilemÂ­ma. Why? Because for many of these salespeople, (read on...)

Getting a new business set up is hard enough without having to worry about promoting it. Unfortunately, if you are like most people, the biggest hurdle is learning how to promote your new business. In some cases, this problem becomes so crippling that potentially successful new businesses never (read on...)

I had the opportunity to spend a couple of days in the County Courthouse this week. Apparently when you are subpoenaed as a witness you are required to waste three days of your life for $35 in travel expense, and a turkey sandwich from the cafeteria. It did however provide for some entertainment (read on...)

In today’s economy we need every advantage to bring in those new customers and we need to be purposed in our methods to keep them coming back. We have always highly recommended that businesses use social media and email marketing to keep customers coming back, but how can we guarantee a (read on...)

You’re trying to schedule an appointment and you email your contact a suggested date or two.
They get back to you-a day or two later perhaps-and the dates that you had already suggested are now filled, or, they let you know that they’re not free on those specific dates but could (read on...)

When choosing a company name, why Shakespeare? In Romeo and Juliet, Romeo says, rather contemptuously, “What’s in a name? A rose by any other name would smell as sweet.” His point: What you call something doesn’t matter. The only thing that’s relevant is what the (read on...)

With the economy struggling to bounce back from a severe recession, most find the price of gasoline prohibitive. Not surprisingly, the dependence on a vehicle to earn a living drives many to grudgingly pay the inflated prices. Though many gas stations believe they have their customers over a (read on...)

New business starts with sales. And sales starts with effective lead generation. And marketing is the driving force behind lead generation, lead nurturing, lead closing and measurement.
The most common complaint about marketing has always been that 50% of marketing spend is successful – but (read on...)