8.
////How to help you connect with your
audience - and help your bottom line////
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Telling the story on different formats to create and engage the audience .
Cross platform Encouraged, Not Required
◦ Give the possibility for the audience to consume the content as they want
◦ ENCOURAGE: the viewer who wants to “lean in,” click around, explore,
and interact.
Interaction enhances the experience:
◦ Let the audience interact with the characters
◦ Expanded content reveals more storylines
◦ See the bigger story through different characters’ POV.
Monetize each format - if they like you - they will pay
Raise your ARPU (Average revenue per user) - everything is for sale

9.
Mythaphi [mith-uh-ﬁ] is an interactive experience, open source
archive, and transmedia platform for social entertainment.

10.
• MYTHAPHI addresses the growing demand for the CREATION,
CONSUMPTION, INTERACTION AND DISTRIBUTION OF alternative
media
• The Mythaphi platform…
•Empowers independent media producers and artists
•Provides immediate access to a large built-in audience
•Engages the audience with constant stream of content from
highly recognized curators
•provides direct community interaction with the Mythaphi team,
collaborators, curators, and special guests

11.
Audience
• Global Conscious Consumer - 43% of the untapped
global market
(based on Neilsen “consumers who care” report)
• 1 in 4 Americans is part of this group - close to 41
Million people.
• A persona analysis of 11 archetypes which we are
developing for