A fully integrated department

The integration of the Communications and Marketing departments into one unit creates a powerful new positioning resource for UVic. As we proceed with the development of a new institutional positioning statement and a communications and marketing plan, a combined unit provides both strong strategic leadership and effective tactical support to the university.

In 2014 we set out to deepen our understanding of why faculty, staff, students and partners choose UVic over other top Canadian and international universities. The culmination of those insights are three ingredients that define who we are today and set a bold path for how we will remain a university of choice in the future. We call it the UVic Edge.