Rise in BitTorrent traffic credited to streaming service exclusive shows

Angel Morales

"The Global Internet Phenomena Report" by Sandvine cited that the provision of more local content and the content-rich library accounts for the strong position of Netflix in the video streaming industry, making it the leading service provider. Amazon Prime Video actually uses more downstream bandwidth than YouTube, and the worldwide usage to stream video is 57.7% of the overall downstream bandwidth used.

Other findings reveal BitTorrent is responsible for 22% of total upstreams on the web, social media accounts for just 5.1% of all web traffic, and League of Legends accounts for 26% of all gaming streaming traffic on the web. Whereas Netflix once dominated the streaming option, content is increasingly split up and distributed among various separate streaming products, forcing customers to either pay for multiple different products or resort to pirated downloads for certain content.

"Our goal with this report is to inform the global community on the "Internet Phenomena" we live in every day, and to expose challenges and opportunities to build a more collaborative eco-system, improving the connected experiences for subscribers".

The report also found that gaming and file-sharing are becoming a significant force in traffic volume.

According to the study, Netflix could consume even more bandwidth if it didn't so efficiently compress its videos.

"The numbers for video are going to get higher as more and more content goes high definition and users turn more to 4K", said Cam Cullen, VP of marketing.

Gaming is also adding to traffic since people tend to purchase them via download rather than a physical disc, and many stream their gaming on services such as Twitch. Netflix eats up 30.71% of streaming video traffic in the Americas, compared to only 11.15% for Amazon Prime and 10.43% for YouTube. And in the Asia-Pacific region, other platforms beat out Facebook and Netflix for the top spot.

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