A conversation.

October 2012

October 12, 2012

I've known for several years now that Instagram is a fun tool to take photos with and share with friends. But as I studied the app more closely, I discovered a very simple app with some great biz potential.

The beauty of Instagram is it's simplicity. It's easy to take a photograph on your mobile phone, add a filter to adjust the look of the photo and share it to multiple networks you. 1, 2, 3.

But aside from using Instagram to take pictures of your dog or what you're having for dinner, here are a suggestions for using Instagram to increase sales, brand awareness, customer feedback and increase the human factor behind your brand.

1. Just good old fashined pics of products or new products are something your fans could be interested in.

2. Let them see how it's made.

3. Give your customers a behind-the-scenes look at what goes on in the day to day operations.

4. Demonstrate your products by giving your customers ideas on how to use your product or service

5. Give your customers another way to feel special by giving them exclusives.

6. Ever wonder what it's like to work somewhere? Let them see.

7. take pics of employees and present your brand ambassadors to your customers.

Just as you may have an Instagram account for you personally, you might want to consider setting one up for your business. It's super simle. When signing up for a new account, Instagram will ask you to provide a username and password. Use your business name if you can. If it's already taken, make up a variation that makes it easy for the customer to find you when they type your username in the Instagram search bar.

That's pretty much it. We will be testing out Instagram and seeing how it works for us. If you like, you can follow along with us on Instagram. Our username is unitedlinen1936.

Have a great day and a great weekend,

Scott

p.s. to measure your impact with your photos, try Statigram. It has phenominal measureing tools and can even help you create contests.