Gucci’s new tongue-in-cheek collection is for anyone who loves graphic art

And you can buy it right now

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Image: Delfino Sisto Legnani

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Image: Krista Lindahl

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Alessandro Michele in his role as creative director at Gucci is ushering an era of collaborating with street artists and illustrators. After working with names like Trouble Andrew and Jayde Fish, Michele has invited illustrator Angelica Hicks to work on a line of T-shirts.

Hicks likes to illustrate puns. She has authored Tongue in Chic: The Fabulous Fashion World of Angelica Hicks and the bio on her website featured her in a trucker hat saying ‘Make America Chic Again’ (here’s looking disapprovingly at you, Trump). Her collection with Gucci touches on politics, board games, inclusivity and some really silly puns.

For an added touch of exclusivity, only 100 units of each of the eleven T-shirt designs have been produced. Michele wants to you treat each one as a piece of art and they come bearing unique serial numbers. To celebrate this collaboration, two art walls in New York and Milan will feature Hicks’ designs.

Gucci owes its success to influencer marketing and Michele’s knack of tapping the millennial audience. T-shirts encouraging the United Kingdom to show some ‘team spirit’, referencing the Church’s opposition to homosexuality, are bound to strike a note with the vocal youth.

Most of all, Gucci knows its audience likes to have their voices heard, and this collection is one way of offering material for just that.