Hi Risheet, the specific thread on the LG owners specific forum reports a like but im sure within the 100's of other threads I have read that there are people who offer a different view. Not sure why I mentioned it really, beauty is in the eye of the beholder after all?

Best price for this Excellent TV. Hot.
5 year warranty from the Sony Centres but will cost you £599 and you have to trade in an old TV.

I phoned the Sony Centre at Meadowhall Sheffield and they confirmed what you have posted.
If you wanted the next model down ( KDL40EX403U),then that is available for £449.99 inc 5 year warranty).Must be ordered in store(not online)to get 5 year warranty.