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One of the issues to emerge at CTA’s value chains conference, ‘Making the Connection’, held last November, was the importance of devoting greater efforts to promoting national and regional markets in ACP countries. Governments, development partners and even the private sector have been overly focussed on selling to developed country export markets, which are highlycompetitive and restrictive. Six of the world’s ten fastest growing economies over the last decade are in Africa and, as wealth has increased, food import bills have been skyrocketing. If farmers are to benefit from opportunities presented by the growing food demand from urban populations, marketing channels between rural areas and cities must be significantly improved.