Why Nexus 5X and Nexus 6P could matter

It’s a little less than a week until Google reveals its new Nexus devices in San Francisco, but as seems to happen every year, we know pretty much every detail beforehand.

So we’ve got both leaked images and specs (Nexus 5X, Nexus 6P), and the big story here won’t be their performance, or the new USB-C port, or the fingerprint scanner, or even the cameras -though these ones will be very relevant.

No. What matters here is if these will be a continuation of the new philosophy applied on the Nexus 6 -which by all accounts has been a little sales disaster, with price slashes around-. Google can’t compete with Apple on this area. Or with Samsung. They can’t pursuit big profit margins with exclusive hardware/software products: that could annoy their partners.

They should follow what they did with the Nexus 4 and the Nexus 5. Great products at affordable prices that allow us to enjoy the latest Android versions.

The Nexus family hasn’t to be a big seller: it has to be a promise of what others can accomplish with Android.