Brand activation of Indian aesthetic based product with payment ready CMS

ThoughtOfU

Brand identity, web app UI & CMS for 1st of its kind Group Card service

Define, design and develop the brand identity, web app user interface, and custom content management system for a 1st of its kind Group Card service provider in the U.S.

About the client

ThoughtofU is the first of its kind online Group card service in the U.S. It is for people to come together as one group from across the globe and send a personalized card "printed exclusively for the recipient" making it as unique as the sender, and as special as the receiver.

Group cards can be personalized with printed comments from friends and family along with their image to make it truly unique.

Project brief

The requirement was to develop a web application for thoughtofU’s Group card service.
This included their unique brand identity, super intuitive UX/UI of the web application and custom content management system (CMS) development.

Project specification

Size of the team

1 & 1/2 Creative director

2 UX/UI developer

1 Content editor

1 & 1/2 Quality assurance associate

Tenure of the project:

8 months

Technology

Drupal

Value delivered

Dries Buytaert, founder of Drupal, world’s leading CMS platform, felt, thoughtofU is one of the finest website developed using Drupal.

Exciting new way of sending greeting cards to your friends and family

1

Select Card

2

Personalize your message

3

Invite friends

4

will send printed cards

Brand identity with precise messagingCustom made graphic illustrating the concept for user understanding

Card preview detailing the look and feel of cards to help user take decisionGroup card templates for various occasions making group card creation effortless

Placeholder to add message and wishesPersonalization of the card could be done digitally and the exact form would be on the physical card

Pictures of the family members can be placedImages can be uploaded with ease and the same will be printed on a physical card