In her talk at UX London, Nokia’s UX Research Lead, Younghee Jung discusses some unconventional ways her team have approached focus groups in developing nations. Lots of departments need info from research Research can’t serve everyone. Not a crystal ball to predict customer behaviour At Nokia, the demands of different departments meant user focus groups […] Read more – ‘User focus groups in developing nations’.

In his talk at UX London, Aarron Walter explains how MailChimp redesigned their interface from the ground up, despite having over 5 million users. When you redesign a system, often it’s the pro-users that suffer due to their muscle memory interactions MailChimp had technical debt dating back to 2001 There was also a shift in […] Read more – ‘Redesigning for millions of users’.