David Cherry is an interactive media industry veteran with a strong track record of technical
innovation and design excellence.

Born in Summit, N.J., David grew up mainly in Australia,
and was educated at Melbourne University. During an extended and unfinished
Law/Computer Science (combined) degree he was elected co-editor of the student
newspaper, Farrago, where
he introduced Macintosh® typesetting and produced what were amongst the
first color separations from a desktop computer.

Building on this newspaper experience, David did a typography
apprenticeship and worked at a variety of media enterprises in Australia —
including DDB Needham — introducing
desktop publishing to the typesetting industry and running color separations
through high-end imagesetters. He also became involved in publishing an array
of independentpop-culturemagazines. David moved to Manhattan
in 1992.

In 1996, with Jason
Pearson, David formed Dennis Interactive,
an interactive advertising agency. Over the next six years, clients included
Mercedes Benz, Levi Strauss, Coca-Cola
and Disney. The company pioneered Flash
development, received many awards and
was profiled in Communication Arts and on Design
Interact. David became General Manager from 2000 until 2002, when he founded
Cherry Interactive as an independent digital studio.

In addition to running Cherry Interactive, David has held a range of additional roles:

From 2003 to 2006, David was Director (Production
& Multimedia) at ID
Society, managing accounts including Crown Royal Whisky, and developing rich media and interactive marketing
campaigns for clients including Disney
and AMC.

In 2006-7, he was Director of Technology and Project Management at
Greater Than One,
developing sites for Novartis, BET, Medtronic, Amerifit and MedPointe, as well
as emails, banners and SEO/SEM for Eli Lilly, Genentech and Cytyc.

Over 2007-8, David filled the VP, Marketing Technology role at Wunderman, where he worked to introduce digital media across their client base, including Social Media campaigns for CitiBank, HP and Johnnie Walker, developed best practices around email for Nationwide and Microsoft, defined the approach to the redesign of the Wunderman corporate website, and played a role in new business wins with EMI, Activision and LandRover.

Since 2009 he has been working in Sudler & Hennessey's New York office, currently as Chief Digital Officer.

David's speaking engagements have ranged from “Rapid Development of Multimedia” at the 1997
Macromedia Users Conference to "Search Engine Optimization for Rich Media Websites" at a number of Pharma conferences in 2007. Over the years he has been interviewed by the New
York Post, Sydney Morning Herald,
The Age, Rolling Stone, and New
York Digital News, as well as on film, TV, radio, and the Internet on various aspects of the “digital revolution”.

The debut issue of Blender, the first high-profile pop-culture magazine available exclusively on CD-ROM, is set to appear on Tuesday.
The magazine, which is to be carried by several record, book and computer chains, includes music and videotaped interviews with the Breeders, the Fall, Bob Mould and They Might Be Giants and, as part of its cover story on Henry Rollins, an interactive tour of Mr. Rollins's Las Angeles home and office.
The magazine also has its own theme song, "The Splendor of Blender," performed by Momus, an idiosyncratic British cabaret-rock singer.

"The combination of video, text and audio on a CD-ROM creates this complete, three-dimensional picture of a person that you can't get in a print article."