A closed textile facility in Alexander City is about to get new life as part of a multimillion-dollar makeover by a different company with a familiar name.

Russell Marine announced this week that it plans to build a new location in a building most recently occupied by the apparel manufacturing company Russell Corporation. The building, along U.S. 280, will be converted into a marine showroom, boat storage and rigging business.

They expect to open in spring of 2020.

Russell Marine is a division of Russell Lands, which owns property across Lake Martin.

“This represents a multimillion-dollar investment in this community in the city, county and Russell Lands,” Russell Lands President and CEO Tom Lamberth said in a statement. “It’s going to be a first-class destination facility.”

This artist's rendering provided by Russell Marine shows plans for a new retail shop on Lake Martin.(Photo: Contributed)

The company owns the 41,000-acre Russell Lands On Lake Martin and its 1920s-inspired town hub, which includes the Discovery Center, Catherine’s Market, SpringHouse restaurant, The Stables and Kowaliga Restaurant. It also owns the nearby Willow Point Golf & Country Club, and built Lake Martin Amphiteater.

The new project is a 150,000-square-foot building that will feature new and pre-owned boats, a rigging facility, a marine service center, a marine store and design center, and a “lake lifestyle showroom” with pro shop gear and equipment, the company said.

Russell Marine currently has four Lake Martin marinas and a Smith Lake dealership. Its president, Dave Commander, said people can expect to be “wowed” by the new location.

“It will be an experience that will inspire you to take your next adventure on the water wherever that may be,” Commander said in a release.