To ensure you can make informed decisions about supplying personal data relating to you when purchasing our products and using our services, we provide this policy (Privacy Policy) outlining our data collection practices and the choices you have concerning how the data is being collected and used.

The websites are not intended for children and minors and we do not knowingly solicit or collect Personal Data from children and minors. As a parent or legal guardian, please do not allow your children to submit Personal Data without your permission.

By submitting your personal data to us, you agree to the processing set out in this Privacy Policy. If there are any additional uses of your Personal Data, we will provide you with the ability to opt-in or out of those additional uses.

This Privacy Policy contains general and technical details about the steps we take to respect your privacy concerns. We have organised the Privacy Policy by major processes and areas so that you can review the information of most interest to you.

1 Personal Data we collect

2 How we use Personal Data

3 How we share Personal Data

4 How we transmit, protect and store Personal Data

5 Your rights

6 Contacting us

7 Cookies

8 Changes to the Privacy Policy

9 Other Sites

10 Careers

1 Personal Data we collect

The term “Personal Data” refers to any personal data that can be used to identify you as an individual.

personal information that you provide to us, such as when you enrol for a My Peninsula account, or purchase Peninsula merchandise or tickets for the Peak Tram, including your name, telephone number, e-mail address and address (residential and/or delivery address);

details of your visits to our website, mobile application and information collected through cookies and other tracking technologies including, but not limited to, your IP address and domain name, your browser version and operating system, traffic data, location data, web logs and other communication data, and the resources that you access.

we may collect information such as your travel details (including flight number, arrival and departure dates and time, country/point of origin and destination), your frequent flyer information, your travel partner information, preferences about room, food and beverages and treatment, service requests, information relating to your dietary, access or treatment requirements. We may also need to collect information as required by local laws such as passport numbers, type of entry visa, and driver’s license;

we may collect information such as identity card and passport details, tenancy particulars, employment particulars and club membership particulars.

1.2 We do not collect Personal Data when you apply for a Peninsula/American Express credit card. If you apply for a Peninsula/American Express credit card, you will be required to provide certain personal information as part of the credit card application process. We do not own any of the personal information supplied to American Express group of companies in connection with the Peninsula/American Express credit card application process. You can refer to American Express’ privacy statement posted on their website to understand how the information you supply will be used. American Express is the issuer of the credit card, and all terms and conditions of being a cardholder are dictated by American Express.

1.3 We may collect your Personal Data from you directly. We may also collect Personal Data from third parties including agents and online service providers that make hotel, spa or restaurant reservations on your behalf , facilitate online payment or gift purchase or that are otherwise involved in the reservations process or delivering our services to you.

1.4 If you provide us with Personal Data about other individuals (e.g. family members or travel companions), regardless of whether you are travelling together, you must inform such individuals that you have provided us with their details and let them know where they can find a copy of this Privacy Policy.

Special Categories of Personal Data

1.5 “Special Categories of Personal Data” are a subset of Personal Data, and include Personal Data relating to your health, political opinions, religious beliefs, ethnicity and race, sex life, trade union membership and in some cases, criminal activity.

1.6 As a general rule, we do not process Special Categories of Personal Data. We may however process health/medical information in order to handle medical incidents and/or claims as per paragraph 2.1(i) below. Where we process Special Categories to handle medical incidents, we do so in order to protect the vital interests of you or another person, Where we process Special Categories to handle claims, we do so on the basis of establishing, exercising or defending legal claims or whenever courts are acting in their judicial capacity. In addition to paragraph 1.6 above, we may process Special Categories of Personal Data in limited circumstances where you have provided such Special Categories of Personal Data including health/medical information (e.g. allergies, disabilities, dietary requirements) so that we can provide our services safely to you (e.g. spa treatments and meals).

1.7 Where we must process Special Categories of Personal Data mentioned at paragraph 1.7 above, we will only do so where you have given us your explicit consent for the collection, processing and disclosure of the Special Categories of Personal Data. Where you are providing Special Categories of Personal Data about a travel partner, you agree that you have procured their consent to our collection, processing and disclosure of their Special Categories of Personal Data.

2 How we use Personal Data

2.1 We may use your Personal Data in the following ways.

Please note that use of Personal Data under EU data protection laws must be justified under one of a number of legal “grounds” and we are required to set out the grounds in respect of each use in this Privacy Policy. An explanation of the scope of the grounds available can be found [here].

to process your reservation requests, which may be made via our website, mobile application, our Global Customer Service Centre (GCSC) or our third party service providers’ website and to confirm your booking. We may send a confirmation of your booking via email, SMS or other means and in the case of room reservations, a pre-arrival message summarising your confirmation details and preferences. In respect of hotel-related services, such pre-arrival message will include other information about the hotel, the area and the weather.

to provide and charge for (i) hotel related services, including but not limited to accommodation, food and beverages and spa treatment, and to facilitate any special requests or assistance that you have asked for, and (ii) non-hotel services including residential club, tenant leasing and transport services.

to assure your future comfort and attention to your individual needs, we collect and store specific information about you, such as your food and beverage preferences and other special requests. For example, if you are a repeat guest at our hotels or restaurants or have filled out our food and beverage questionnaire, we may store your Personal Data in our system to serve you better upon your return.

to provide you with updates, offers, and subscriptions where you have chosen to receive these, or connected with us via social media platforms, such as WeChat. With your consent, we may send you information about The Peninsula Hotels, the Peak Tram, and restaurants and residential clubs operated by our group companies, including news, offers and promotions about our hotels and arcades, food and beverage, spa, merchandise, branded residences, touristic services and special events by us or our arcade partners by post, e-mail, telephone, SMS. You may also see these offers, promotions and information on social media platforms through which you have connected with us. Please note that this is subject to the terms and conditions of use of the relevant social media platform. It is however our intention to only send you communications that you may want to receive. When you opt-in to receiving promotional material either on a guest registration card or when you enrol in My Peninsula, or patronise our restaurants or sign up on our websites and provide your details to us specifically and expressly in order to receive marketing communications specified above, we will periodically contact you via your preferred channel(s). We typically use third party e-mail service providers to send e-mails. These service providers are contractually prohibited from using your e-mail address for any purpose other than to send e-mails related to the HSH Group operations and any organised special events. Personal Data will not be shared with third parties for their own marketing purposes. We provide you with the ability to unsubscribe from all marketing communications. Every time you receive an e-mail, you will be provided with the choice to opt-out of future e-mails by following the instructions provided in the e-mail. You may also opt-out of receiving promotional materials by updating your My Peninsula account, or contacting us as set out in Section 6 below.

to tailor our marketing to you. In connection with our marketing activities, we analyse information that we collect about customers to determine what offers are most likely to be of interest to different categories of customers in different circumstances and at different times. To do this for hotel-related services, we combine Personal Data that we have collected about a customer from a Peninsula Hotel with Personal Data that we have collected from the same customer from another Peninsula Hotel. Such Personal Data include customer behavioural information such as transaction history, spending pattern, preferences, service requests and interactions with us. From time to time, we will assess the Personal Data that we hold about you. in order to tailor our marketing communications to include offers and content that are relevant to you. We may also use this method to avoid sending you offers that are inappropriate or unlikely to be of interest to you. You have the right to opt-out of such analysis of your Personal Data at any time. You can exercise this right by contacting us as set out in section 6 below.

to comply with our legal obligations such as financial reporting requirements imposed by our auditors and government authorities, and to cooperate with law enforcement agencies, government authorities, regulators and/or the court in connection with proceedings or investigations anywhere in the world where we are compelled to do so.

to handle any accidents and incidents such as liaising with emergency services, and to handle any claims made by customers such as personal injury claims. Please note that this may also require the processing of Special Categories of Personal Data – please see section 1.6 for further information about this.

(a) Third party service providers who process Personal Data on our behalf to help us undertake the activities described in section 2 ►

We may permit selected third parties such as service providers, agents, contractors, entities which may be the hotel owner, and other HSH Group companies to use your Personal Data for the purposes set out in section 2, including mail houses and e-mail service providers that we engage to send and disseminate promotional materials for the HSH Group, data centre providers that host our servers and third party agents that process mailing, online bookings and purchases of gift cards on our behalf. These parties are contractually prohibited from using Personal Data for any purpose other than for the purpose specified in their respective contracts, and will be subject to obligations to process Personal Data in compliance with the same safeguards that we deploy. We do not permit the sale of Personal Data to entities outside of the HSH Group for any use unrelated to our group operations or use of Personal Data by third parties for their own purposes.

(b) Law enforcement agencies, government authorities, regulators and the court in order to comply with our legal obligations or to handle incidents/ claims ►

We may disclose your Personal Data when required by relevant law or court order, or as requested by other government or law enforcement authorities to assist with proceedings or investigations. Where permitted, we will direct any such request to you or notify you before responding unless to do so would prejudice the prevention or detection of a crime. This also applies when we have reason to believe that disclosing the Personal Data is necessary to obtain legal advice, to identify, investigate, protect, contact, or bring legal action against someone who may be causing interference with our guests, visitors, associates, rights or properties, or to others, whether intentionally or otherwise, or when anyone else could be harmed by such activities.

(c) Third parties who require such data in connection with a change in the structure of our business ►

In the event that we (or a part thereof) are (i) subject to negotiations for the sale of our business or (ii) sold to a third party or (iii) undergo a reorganisation, you agree that any of your Personal Data which we hold may be transferred to that re-organised entity or third party and used for the same purposes as set out in this Privacy Policy, or for the purpose of analysing any proposed sale or re-organisation. We will ensure that no more of your Personal Data is transferred than is necessary.

3.2 This Privacy Policy does not apply to our processing of personal information on behalf of, or at the direction of, third party providers (for example, airlines, car rental companies, table booking websites) who may collect personal information from you and provide it to us. In this situation, we would merely act as a data processor and thus advise you to review applicable the third party provider’s privacy policy before submitting your personal information.

These are the principal legal grounds that justify our use of your Personal Data:

Consent: where you have consented to our use of your Personal Data (you will have been presented with a consent form in relation to any such use)

Contract performance: where your Personal Data is necessary to enter into or perform our contract with you.

Legal obligation: where we need to use your Personal Data to comply with our legal obligations.

Legitimate interests: where we use your Personal Data to achieve a legitimate interest and our reasons for using it outweigh any prejudice to your data protection rights.

Legal claims: where your information is necessary for us to defend, prosecute or make a claim against you, us or a third party.

Vital interest: where we need to process your Personal Data to protect the vital interest of you or another natural person e.g. where you require urgent assistance.

These are the principal legal grounds that justify our use of your Special Categories of Personal Data:

Explicit consent: You have given your explicit consent to the processing of those personal data for one or more specified purposes. You are free to withdraw your consent by contacting us. Where you do so, we may be unable to provide a service that requires the use of such data.

Protection of vital interests of you or another person, where you are unable to consent: Processing is necessary to protect the vital interests of you or of another natural person where you are physically or are legally incapable of giving consent.

4 How we transmit, protect and store Personal Data

Security of communications

4.1 It is important to note that no security system or system of transmitting information over the Internet is guaranteed to be secure. There is a risk inherent in the submission of information online, use of e-mail and facsimile. Please be aware of this when requesting information or sending forms to us online or by e-mail or facsimile, for example, from the “Contact Us” section. We recommend that you do not include any sensitive information including credit card details when submitting information online, using e-mail, facsimile or when using any public computers/public WIFI.

Security controls

4.2 We maintain administrative, technical and physical safeguards designed to protect the personal data we maintain against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. Despite such efforts, however, please note that no company can fully eliminate risks or guarantee the security of personal information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of information about you at any time, and we bear no liability for uses or disclosures of personal information or other data arising in connection with theft of the information or other malicious actions.

4.3 We store certain customer information and reservation details in our Customer Information System and Reservation System on our subcontractor’s secure servers. Our server resides behind firewalls to protect Personal Data collected from you against unauthorised or accidental access. Because laws applicable to personal information vary by country, our hotels or other business operations may put in place additional measures that vary depending on the applicable legal requirements.

Personal Data transmission across international borders

4.4 As a global company, we endeavour to provide you with the same outstanding service in Hong Kong, as you would find in New York or Tokyo. To achieve this goal, we have established a global network comprised of properties, offices, global customer service centers, data centers, trusted service providers, and trained associates around the globe. The nature of our business and our operations require us to transfer your Personal Data to other group companies, properties, centers of operations, data centers, or service providers that may be located in countries outside of your own* for the purposes mentioned in this Privacy Policy. Although the data protection and other laws of these various countries may not be as comprehensive as those in your own country, the HSH Group will take appropriate measures, including contractual clauses, to secure the transfer of your Personal Data to recipients (which may be internal or external to the HSH group) located in a country with a level of protection different from the one existing in the country in which your Personal Data is collected.

*Currently, guest data may be transferred to our headquarters in Hong Kong as well as other countries where we are present, including China, Japan, Vietnam, United Kingdom, United States of America, Thailand, the Philippines and France. We also use third party service providers which are located in countries such as United States of America and Australia to process mailing, certain online bookings and purchases of gift cards.

4.5 Your Personal Data may be accessed by staff or suppliers, transferred, and/or stored outside the European Economic Area (EEA) including to countries which may have a lower level of data protection than under EU data protection law. We must comply with specific rules when we transfer Personal Data from inside the EEA to outside the EEA. When we do this, we will use appropriate safeguards to protect any Personal Data being transferred. Where required, we will transfer your Personal Data subject to European Commission approved contractual terms that impose different data protection obligations directly on the recipient. Please contact us as set out in Section 6 below if you would like to see a copy of the specific safeguards we apply to the export of your Personal Data.

4.6 Your Personal Data will be stored for the period of time required or permitted by law in the jurisdiction of the operation holding the information (for example certain transaction details and correspondence may be retained until the time limit for claims in respect of the transaction has expired or in order to comply with regulatory requirements regarding the retention of such data). So if information is used for two purposes we will retain it until the purpose with the latest period expires; but we will stop using it for the purpose with a shorter period once that period expires.

4.7 Our retention periods are based on business needs and your Personal Data that is no longer needed is either irreversibly anonymised (and the anonymised information may be retained) or securely destroyed.

5 Your rights

Opt-out of marketing

5.1 You have the right to ask us not to process your Personal Data for marketing purposes at any time. You can exercise your right by checking certain boxes online or on the data collection forms, talking to us in person, or by contacting us as set out in section 6 below.

Other rights

5.2 Subject to various exceptions and data protection laws in your country, you may have the following rights:

(a) Access: you can ask us to provide you with further details on the use we make of your Personal Data and a copy of the Personal Data we hold about you;

(b) Correction: you can ask us to correct any inaccuracies in the Personal Data we hold about you;

(c) Complaint: if you are not satisfied with our use of your Personal Data or our response to any exercise of these rights, you have the right to complain to the data protection authority in your country;

(d) Erasure: you can ask us to delete your Personal Data if we no longer have a lawful ground for use;

(e) Withdrawal of consent: where processing is based on consent (e.g. marketing, or certain uses of Special Categories of Personal Data), you can withdraw your consent to processing and we will stop that particular processing;

(f) Object to processing: you have the right to object to other types of processing (e.g. analytics and profiling activities carried out in relation to your Personal Data), unless our reasons for undertaking that processing outweigh any prejudice to your data protection rights;

(g) Restriction: you can restrict how we use your Personal Data pending any investigation, for example whilst we are verifying the accuracy of your Personal Data or where we are verifying the grounds that we use as the basis of holding your Personal Data;

(h) Portability: where technically feasible, you have the right to ask us to transmit the Personal Data that you have provided to us to a third party in a structured, commonly used and machine readable form.

Updating information

5.3 We will use reasonable endeavours to ensure that your Personal Data is accurate. In order to assist us with this, you should notify us of any changes to your Personal Data that you have provided to us by updating your details in your My Peninsula account or by contacting us as set out in section 6 below.

Notifications in the event of breach

5.4 In the unlikely event of a data breach, we are prepared to follow any laws and regulations which would require us to notify you of the disclosure of private information.

California Privacy Rights

5.5 Under California Civil Code sections 1798.83-1798.84, California residents are entitled to ask us for a notice identifying the categories of personal customer data which we share with our group companies, affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this information, please submit a written request to the address details in Section 6.

6 Contacting Us

6.1 If you have any questions about this Privacy Policy or our processing of your Personal Data, please contact us at :

7.1 Our website uses cookies to distinguish you from other users of the Website. This helps us provide you with a good experience when you browse our website and also allows us to improve our Website. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookies Policy.

8 Changes to the Privacy Policy

8.1 In the future, we may need to make additional changes. All additional changes will be included in the latest Privacy Policy published on this website or mobile application, so that you will always understand our current practices with respect to the information we gather, how we might use that information and disclosures of that information to third parties. You can tell when this Privacy Policy was last updated by looking at the date at the bottom of the Privacy Policy. Any changes to our Privacy Policy will become effective upon posting of the revised Privacy Policy. We will seek your express consent to any changes to how we use or disclose your Personal Data if required by law but otherwise use of this website or our services following such changes constitutes your acceptance of the Privacy Policy then in effect.

9 Other Sites

9.1 The website or mobile application may contain links to other third party websites. If you follow a link to any of those third party websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for their policies or processing of your personal information. Please check these policies before you submit any personal information to such third party websites.

10 Careers

10.1 Our careers websites at www.therepulsebay.com allow individuals that wish to be considered for potential employment to attach their curriculum vitae for consideration. We will not use the information you provide for any purpose other than to determine your qualifications for potential employment at the HSH Group.