Hotel chain introduces new cleaning technologies

PHOENIX, AZ — As part of its continued dedication to lead the hospitality industry in customer care, Best Western International is rolling out its "I Care Clean" program throughout 2012 that will bring advanced cleaning technologies used in hospitals to the more than 2,100 Best Western hotels in North America, according to a press release.

According to the release, as part of this I Care Clean program roll-out, housekeeping staff at Best Western hotels in North America will be empowered to exceed customer expectations in an entirely new way using the following tools to clean guest rooms and common areas:

"A clean hotel is a basic expectation for guests and rightly so," said Ron Pohl, Best Western senior vice president of brand management and member services.

"We are unlocking the potential of the housekeeping profession by providing new tools and training to help ensure customer satisfaction, loyalty and ultimately trust. We believe this program will help us do just that," Pohl added.

Best Western originated this new cleaning initiative after partnering with innovation and design firm, IDEO, whose research identified a lack of consumer confidence regarding hotel cleanliness within the mid-scale hotel market, the release stated.