DIGITAL MARKETING AUTOMATION SPECIALIST

Salary and benefits are competitive. Salary is commensurate with qualifications and experience.

Shift:

First Shift

Notes:

As a UW employee, you will enjoy generous benefits and work/life programs. For detailed information on Benefits for this position please visit our website Benefits page.

The University of Washington (UW) is proud to be one of the nation's premier educational and research institutions. Our people are the most important asset in our pursuit of achieving excellence in education, research, and community service. Our staff not only enjoys outstanding benefits and professional growth opportunities, but also an environment noted for diversity, community involvement, intellectual excitement, artistic pursuits, and natural beauty.

University Advancement is committed to creating an environment of inclusiveness where every person feels welcomed and valued. We believe that attracting and retaining diverse staff is crucial to serving the communities where our employees and students work and live.

University Advancement, has an outstanding opportunity for a Digital Marketing Automation Specialist.

The Digital Marketing Automation Specialist, working within University Advancement, is responsible for designing, composing and launching marketing campaigns using the marketing automation platform Marketo in support of the University of Washington's mission and marketing and communications goals.

The Digital Marketing Automation Specialist will execute marketing campaigns on behalf of both central and constituent units of the University, utilizing email, social media and other digital assets, and track and report on campaign performance both at the individual campaign level and across multiple units deploying similar campaigns. These campaigns are undertaken on a range of topics, from employee engagement to fundraising to event invitations.

The Digital Marketing Automation Specialist will also create, modify and assist with maintenance of UW-branded digital marketing templates. And this position will also collaborate with central Advancement Services to establish and reinforce data governance standards, assist with troubleshooting and serve as a subject matter expert for training communicators at the UW.

Duties and Responsibilities

Marketing Campaign Production

The Digital Marketing Automation Specialist will create, launch and provide performance reports on Email, Event and Engagement programs in Marketo and support units with varying levels of resources and abilities to successfully use marketing automation software. The work produced by this position will reflect the priorities and opportunities defined by University Marketing & Communications (UMAC) and industry best practices. This position will use UW data imported into Marketo to build targeted lists and engagement streams with the goal of improving and maximizing engagement with the UW's friends, alumni, donors, employees, current students, prospective students and other audiences and stakeholders. This position will be required to complete Marketo Certified Expert training.

Governance

The complexity of the UW's structure and involvement in marketing and communications creates the need for strict data governance and best practice reinforcement, using standards set by the UW's Marketo project team. This position will be expected to provide that reinforcement as directed by the Associate Director for E-communications up to and including approval of outbound email for select units.

Marketo Marketing Automation Program Consultation

The Digital Marketing Automation Specialist will assist advanced users throughout the University with maximizing the effectiveness of their Marketo Email, Event and Engagement programs. This assistance will take the form of consultation and training reinforcement in order to promote effective use of overall marketing and Marketo platform best practices.

Analytics and Reporting

This position will collaborate with the Advancement Analytics team to evaluate our audience engagement trends with respect to lead engagement scores across different segmentations. The Digital Marketing Automation Specialist will also track engagement metrics to help continuously improve the UW's digital marketing strategies.

Additional Duties

Collaborate with Advancement HelpDesk staff to troubleshoot root causes of issues, using the ticket system to track resolutions.

Serve as a subject matter expert for the Advancement training team, assist with evaluation of training outcomes and make recommendations for amendments to training curricula.

Key Competencies

Core

Effective communications: Expresses oneself clearly and empathetically in interactions with others in all forms of communication, i.e., verbal and written, one-on-one and group, etc.

Interpersonal Awareness: Builds and maintains positive relationships and actively contributes as a member of working teams to achieve results.

Professional Credibility: Takes responsibility for meeting goals, objectives, obligations, and solving problems while representing the mission, vision and values of the organization.

Critical Thinking: Obtains, analyzes and evaluates information effectively in the face of ambiguity. Makes appropriate decisions based on relevant information and experience.

Ethics and Trust: Models and upholds the values of candor, openness, inclusiveness and honesty despite internal and external pressures; acts consistently with Washington State ethical guidelines and organizational core values and beliefs.

Valuing Diversity & Inclusiveness: Respects, values and contributes to the UW's commitment to inclusiveness and diversity.

Functional Expertise

Organizational Acumen: Able to size up a situation, balance reason and the interest of others, and act in a decisive, timely and appropriate manner that is congruent with the organization's values, goals and mission to achieve success.

Innovation Management: Able to anticipate market trends and be effective in facilitating and managing creative processes to achieve results in self and others.

Managing Conflict: Recognizes and addresses conflicts and disagreements in a safe and respectful environment, manages conflicts collaboratively, and builds consensus with the best interests.

Requirements

Bachelor's degree in marketing, communications or related field and 3 years' of experience in digital marketing/marketing automation or related field. Equivalent combination of education and experience from which comparable knowledge and skills have been acquired may substitute for degree.

Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.

Desired Qualifications

Certified Marketo Expert.

Experience working at a university.

Knowledge of alumni relations/development/advancement principles.

Knowledge of University Advancement policies and procedures, including use of the development database software Advance.

Conditions of Employment

Cubicle/Open workspace environment which may result in additional or higher levels of noise and visual distractions.

Ability to travel to locations around the Seattle campus to do in-person consulting and, infrequently, travel to the Bothell and Tacoma campuses.

Appointment to this position is contingent upon obtaining satisfactory results from a criminal background check

Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Criminal Conviction History, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select Apply to this position. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your My Jobs page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergra...duate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.