Bluer: A New, American-Made Brand to Know

Remember back in June, when we gave you a heads up about Bluer, a new brand looking to transform itself from idea to American-made reality via the wonders of Kickstarter? Well, fast-forward a couple of months, and the Portland-based denim label has done just that, first raising 250% of their funding goal, and now launching their debut collection of jeans, shirts, jackets, and more.

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Now, we're all familiar with the whole "made in the States" thing by this point, but Bluer does the whole concept one better: Their jeans aren't just put together in America, everything from the rivets to the zippers to the thread is sourced domestically. So when they say "American-made," they mean it — 100 percent. That same ethos of transparent and responsible sourcing carries through to their shirts and other goodies, too, though they'll occasionally make an exception to allow high-end materials like Japanese chambray to stand alongside their American-milled Cone Mills White Oak denim.

Aside from jeans in four men's fits ranging from slim to straight, the initial launch includes button-up shirts — in the aforementioned chambray — a denim jacket, a trio of T-shirts, a ball cap made in collaboration with Ebbets Field Flannels, and even an indigo-dyed scarf. And coming soon: a home try-on feature that'll let you ship and return jeans for free so you can nail your fit. Considering how tough it can be to find the perfect pair of jeans, it's a welcome move from an upstart brand.

Oh, and did we mention pretty much all of Bluer's wares clock in at around half the price you'd pay for similar products in a brick-and-mortar store, owing to a direct-to-consumer online business model? Because they do. Thanks, Internet.