Are you losing customers due to your checkout page? The look of your checkout page and the customer experience it provides can have a huge impact on conversion rates. In today’s Infusioncast episode, Joshua Millage talks with SamCart founder Brian Moran about how he went from losing over 80% of his site’s visitors to cart abandonment to creating his own checkout page software solution that integrates with Infusionsoft and creates beautiful checkout pages that convert.

Brian Moran decided to become an entrepreneur, because he was miserable at his day job. He played baseball in college, and his first website was TrainBaseball.com, where Brian sells digital training courses to young baseball players, their parents, and their coaches. It took over a year for him to make the first sale, which shows the importance of choosing a market that you love and will stick with!

While he was working on growing his baseball training website, he met Paul Reddick, who also runs a baseball site. Paul was impressed with what Brian was doing to get a lot of Facebook fans, and he suggested that Brian teach that to people. And that’s how Brian’s second business Get 10,000 Fans was born.

So, on most weeks I send out an helpful tip from Infusionsoft experts.

Well… today is a bit different.

I want to pull back the curtain a little bit and share something more personal.

Here it goes.

I was recently out with a friend surfing. For some reason surfing brings about interesting topics of conversation. I think it must be the cold water in the early morning.

My buddy looked over at me as we were sitting on the boards waiting for the next set to roll in and asked,

“Do you like your birthday?”

I smiled at the question.

See my buddy didn’t know (yet) about the strong feelings I have about my birthday!

This got me thinking about how I should share some of this with you.

You will see why as you read further.

Many of my closest friends know that I am an extreme goal setter and my birthday is my own personal new year. I always celebrate my birthday… even if I don’t like how fast life is going and how quickly I am getting older.

Sometimes you need an extension to integrate Infusionsoft with another software. And one of our favorites is InfusedWoo, a WordPress plugin that connects WooCommerce and Infusionsoft. Today on Infusioncast Joshua Millage talks with Mark Joseph, founder of Infused Addons and creator of InfusedWoo, about integrating Infusionsoft with other software tools to get the most from the system.

Mark is a programmer, and he discovered Infusionsoft about four years ago when he was working with a client who used it and needed some additional functionality that was not included in the software. He immediately appreciated the features it had that online businesses need, and he started to fall in love with Infusionsoft right away.

As he continued to work with Infusionsoft and clients who needed custom addons for it, he started Infused Addons and created the first version of the InfusedWoo plugin to connect WooCommerce to Infusionsoft. And over time he’s added more and more modules to InfusedWoo.

Mark has also created other addons for Infusionsoft as well. One is an app to integrate JotForm with Infusionsoft. JotForm is a free, easy to use way to create flexible forms.

Connecting with customers personally can yield huge results in business, but it’s difficult to connect with customers individually as your business grows. In today’s Infusioncast Joshua Millage talks with MailLift founder Brian Curliss about how to create a system to scale the human touch with direct mail and handwritten thank you notes.

Most people in sales have heard the saying that the fortune is in the follow up. But few people follow up like they should, either because they don’t have time, or simply because they don’t want to. In 2013 Brian saw the need for a service to handwrite letters for businesses, and he created MailLift to meet that need. In the first week that he focused on getting business for his new company, Brian sold $5,000 worth of MailLifts.

The staff at MailLift who handwrite the notes are all college educated and have teaching or artistic backgrounds. Robot technology does exist to write notes in handwriting, but people can pretty easily spot that the letters are too uniform to have been written by a real person. And faking a handwritten note with a robot can turn prospects off.

Sending a handwritten note is an opportunity to connect with a customer or prospect.