Platform Overview

Partner Ecosystem

Facebook & Instagram

Using Facebook’s APIs to access the consumer engagement data for the thousands of businesses affiliated with a brand, and to enable these local businesses to publish customised co-branded posts and sponsored advertising provided by the brand

Messenger

Using the Messenger platform to communicate with affiliated businesses and as a means to measure the redemption of offers in advertising

Foursquare

Using the Foursquare API to monitor location-based consumer engagement data for the peers and competitors of businesses affiliated with a brand

Twitter

Using Twitter’s APIs to access the consumer engagement data for the thousands of businesses affiliated with a brand, and to enable these local businesses to publish customised, co-branded sponsored advertising provided by the brand

Google My Business

Using the Google My Business (GMB) API to access and analyse the consumer review data for businesses that are affiliated to a brand

Tripadvisor

Using the Tripadvisor API to access and analyse the consumer review data for businesses that are affiliated with a brand

Aylien

Using the Aylien API to conduct aspect-based sentiment analysis for local business affiliates and brand marketing teams

Microsoft Azure

The platform is architected using the Azure platform, including SQL server for data storage and Azure services, such as AI, ML and Machine Translation as well as Power BI for data representation

Facebook & Instagram

Using Facebook’s APIs to access the consumer engagement data for the thousands of businesses affiliated with a brand, and to enable these local businesses to publish customised co-branded posts and sponsored advertising provided by the brand

Messenger

Using the Messenger platform to communicate with affiliated businesses and as a means to measure the redemption of offers in advertising

Foursquare

Using the Foursquare API to monitor location-based consumer engagement data for the peers and competitors of businesses affiliated with a brand

Twitter

Using Twitter’s APIs to access the consumer engagement data for the thousands of businesses affiliated with a brand, and to enable these local businesses to publish customised, co-branded sponsored advertising provided by the brand

Microsoft Azure

The platform is architected using the Azure platform, including SQL server for data storage and Azure services, such as AI, ML and Machine Translation as well as Power BI for data representation

Google My Business

Using the Google My Business (GMB) API to access and analyse the consumer review data for businesses that are affiliated to a brand

Tripadvisor

Using the Tripadvisor API to access and analyse the consumer review data for businesses that are affiliated with a brand