Pollack Media

Pollack Media

By Pollack Media Group

Taylor Swift > Apple

June 25, 2015

Taylor Swift reinforced her dominance in the music industry this week when she posted an open letter to Apple Music on Tumblr condemning the company's 3-month "trial period" of their new service during which they would not pay royalties on any music streamed. The letter garnered tons of attention and prompted Apple to quickly backtrack and offer to pay royalties on everything streamed during the trial-period. As a result Taylor Swift's most recent album, 1989 (which was being withheld), will now become available to users of Apple Music. Read more on the logistics and impact of theTaylor Swift/Apple Music controversy here and here.

Pollack Media Group is the world's leading media consultancy. The company provides services for a variety of media companies around the globe, including numerous radio stations in the US, Canada, France, Ireland, Italy, Spain, Poland, South Africa, Russia, and other countries.

PMG's clients also include music video networks such as MTV, MTV 2, VH1, CMT, and over 20 music channels across Europe. Other clients include online music destinations MTV.com/VH1.com; Blender magazine; the Napster music delivery service; and the 2002 Salt Lake Olympics.