Twitter Testing New Promoted Tweets

engine

We all come to Twitter to connect with the latest information on the topics and people we care about. So when we decide to follow a favorite brand, business or charitable organization, we expect to be among the first to get a special announcement, access to exclusive content or a great offer.

That's why starting today, we're introducing a way to ensure that the most important Tweets from the organizations you follow reach you directly, by placing them at or near the top of your timeline. These Promoted Tweets will scroll through the timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once. Promoted Tweets can also be easily dismissed from your timeline with a single click.

We’ll be rolling out and testing this new offering over the next several weeks with a select group of partners, including Best Western, Dell, Gatorade, Groupon, HBO, JetBlue, LivingSocial, Microsoft Xbox, Red Bull, Sephora, Starbucks, Summit Entertainment’s “50/50”, TNT and Virgin America among others — with more to come soon. During this phase, you may also see Promoted Tweets in your timeline from non-profit organizations you follow, including charity: water, Make-A-Wish Foundation, Room to Read, The American Red Cross and Water.org.

wheel

6:04 pm on Jul 28, 2011 (gmt 0)

Good for them. I hope to be inserting my own paid tweets shortly (though outside of their service) :).

Sgt_Kickaxe

10:21 pm on Jul 28, 2011 (gmt 0)

We all come to Twitter to connect with the latest information on the topics and people we care about.

Lol, let us be honest here, we come to twitter to promote our interests. The people we care about are flesh and blood, not twitterbytes, so we tend to get together in the real world with them instead, still. Just wanted to set the record straight.

That's why starting today, we're introducing a way to ensure that the most important Tweets from the organizations you follow reach you directly

oops, it's not about people we care about anymore, it's about organizations, gotcha.

I sound Jaded, rightfully so, because any way you spin it it's more ads which makes it harder to find the 'messages from the people we care about'.

McMohan

11:03 am on Jul 29, 2011 (gmt 0)

So when we decide to follow a favorite brand, business or charitable organization, we expect to be among the first to get a special announcement

And why isn't there a single charitable organization in their "select group of partners"?