Becks Plastilin Build a Better World

Becks Plastilin is one of Europe’s biggest modelling clay developers but isn’t well known among parents because of global competitors like Hasbro’s Playdoh. The brief for Scholz & Friends was to communicate to young and modern parents that Becks Modelling Clay is a product that supports your child’s creativity. The print advertisements featured here present traditional enemies (Klu Klux Klan and African American, Muslim and Jew) expressing friendship. “Let the kids build a better world”.

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