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IMAGE OF THE WEEK:

Published on October 12, 1998.

The experiences of Lee Casuals-clad women are the focus of new ads from VF Corp.'s Lee Co. In the spreads from Fallon McElligott, Minneapolis, the left side features the khaki-ed half of a woman's body and the right a memento from her pocket, like a pizza receipt, and a note about the event it commemorates. Copywriter: Linda Birkenstock. Art director: Dawn McCarthy.