2017 Trends in healthcare – how advances in technology are influencing the expert-patient relationship

In the 2017 trends edition of Perspective magazine, we explore how advances in technology are influencing the future of the expert-patient relationship and the role healthcare businesses can take in supporting and enhancing these interactions at the point of need.

At the beginning of each year, we take a look at the trends and key topics for healthcare and pharma for the year ahead. In 2017, rather than touch lightly on ‘top trends’ for the year, we’ve taken a deeper dive into an issue that is going to have a profound, lasting impact on the industry: the evolving role of the expert in healthcare.

In this issue, we’ll cover:

How the role of healthcare professionals is affected by the advancement of artificial intelligence and supportive technologies

The rise of the patient expert and the systematic barriers to innovation in healthcare

How influencer marketing can help healthcare and pharma organisations to better reach the right customers in new ways

What the changing role of the expert relationship in healthcare means for patients and customer-centricity

How precision medicine is shaping the evolution of what it means to be a healthcare professional in the 21st century

Sourcing medical information is a top challenge for healthcare professionals in 2017. Here, Blue Latitude Health Associate Consultant Jiayi Chen gives you the inside scoop on how to build a digital service that really serves the needs of your customers.Blue Latitude Health

lue Latitude Health interviewed Mohamed Helal, Marketing Lead for Immunology IBVT at EMEA level for Janssen, to find out his view what an exceptional creative campaign looks like when working at the regional.
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