The company is run by Nottingham journalist and lecturer Jeff Clark-Meads and Canadian former chemical engineer David Allen, and already supplies Threshers through the Society of Independent Brewers' Direct Delivery Scheme.

Clark-Meads told OLN: "I'm conscious the real ale market is relatively small, whereas the Robin Hood market is much larger. We are aiming at everybody who has ever heard of Robin Hood. I'm hoping they buy our beer, realise it's wonderful and that we convert a few people."

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We’ve all had impressed on us the idea that we mustn’t judge a book by its cover. It’s one we tend to repeat at opportune moments, while singularly failing to follow it when buying books, or anything else.