O’Neill

Catalog I Icons
We wanted to work with the O’Neill team and not just because their office is within blocks of a favorite surf spot. We sent them a package that had nothing to do with credentials or creative – but rather a cigar box with twenty four pink bubblegum cigars with the usual tobacco warning edited to read “known to cause tooth decay”. They called us when their jaws were sore.

O’Neill’s snowboard catalog design featured an apparel line with four technical fabrication characteristics designed for protection against the elements. Sub brand identity icons were developed for each technical benefit: insulation, breathable, windproof and waterproof.