Abstract

Aim from this watchfulness detects consumer perception towards word of mouth (wom) (study in saving and loan cooperation member Tri Jaya Mandiri Pare Kediri).
wom that consist of possibility to produce wom, wom fun and praise gift or recommend. analyzer that used in this watchfulness uses analyzer cluster.
Based on watchfulness result and discussion by using analysis cluster that done so can be pulled conclusion that cluster I with member as much as 18 person or as big as
18,55% from 97 has characteristics as follows: pay attention on praise gift or recommend (X3.1) understand on praise gift or recommend (X3.2) and remember on praise gift or recommend (X3.3). result from cluster this belong in respondent group that vouchsafe or recommend to another person.
Cluster II with member as much as 11 person or as big as 11,34% from 97 has characteristics that is pay attention on possibility to produce wom (X1.1). result from cluster this belong in respondent group that ready to pay attention information about saving and loan cooperation Tri Jaya Mandiri Pare Kediri. Cluster III with member as much as 68 person or as much as 70,10% from 97 has characteristics that is understand on possibility to produce wom (X2.1) remember on possibility to produce wom (X1.3) pay attention on wom fun (X2.1) understand on wom fun (X2.2) and remember on wom fun (X2.3). result from cluster this belong in respondent group always out for look for information about saving and loan cooperation Tri Jaya Mandiri Pare Kediri glorious for self. Keyword: Consumer Perception And Word Of Mouth