Press Release

Ells: "What Makes Chipotle Special is Our Focus on Great Food and Our
Special People Culture. Now We're Going to See How Different Cuisines
Fit into This Model."

DENVER, Nov 03, 2010 (BUSINESS WIRE) --

A small team from Chipotle Mexican Grill (NYSE: CMG) led by founder,
chairman and co-CEO Steve Ells is working on an Asian restaurant concept
that follows the Chipotle model. The company plans to open one Asian
inspired restaurant in 2011.

"Since opening the first Chipotle some 17 years ago, I have often
thought about how other types of food might fit the Chipotle model,"
said Ells. "But my focus has always remained on perfecting and growing
the Chipotle brand. Chipotle is not successful because we serve burritos
and tacos. Our success comes from finding the very best sustainably
raised ingredients, prepared and cooked using classical methods in front
of the customer, and served in an interactive format by special people
dedicated to providing a great dining experience. And while our Chipotle
restaurants will of course remain our primary focus, we are also excited
to see how this format works with other cuisines."

"We are an industry leader because we have a special team of top
performers, and a culture that empowers these top performers to become
the future leaders of the company," said Monty Moran, Chipotle's co-CEO.
"Our deep bench of leaders emerging from top performing crew members and
restaurant managers allows us to continue to open Chipotle restaurants
with superior customer service and operational excellence. This is the
foundation to serving great food that is accessible, and doing it in a
way that produces excellent financial results."

"We are very proud of Chipotle's growth and performance, and we know
that there is so much room for us to improve our operations, our
ingredients, and our people culture. In our minds, we are still very
early in our growth cycle," said Ells. "This Asian restaurant is just an
opportunity to see how our model works when we use different ingredients
and a different style of food. This restaurant will allow us to take a
look at that."

About Chipotle

Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea
that food served fast did not have to be a typical fast food experience.
Today, Chipotle continues to offer a focused menu of burritos, tacos,
burrito bowls (a burrito without the tortilla) and salads made from
fresh, high-quality raw ingredients, prepared using classic cooking
methods and served in a distinctive atmosphere. Through our vision of
Food with Integrity, Chipotle is seeking better food not only from using
fresh ingredients, but ingredients that are sustainably grown and
naturally raised with respect for the animals, the land, and the farmers
who produce the food. Chipotle opened its first restaurant in 1993 and
currently operates more than 1,000 restaurants. For more information,
visit Chipotle.com.