Because although the color of a button is unlikely to persuade a prospect to take action (hence, the term often used for buttons on websites – or “calls to action”)… your call to action is a core part of UX and UI design – it directly impacts conversion.

The copy you put on your CTA button can amplify or destroy its click-worthiness.

And how visible or invisible your button is on the page will – without question – affect whether or not it gets clicked.

3 important facts all digital design and online marketing experts should already know:

You cannot convert online without clicking a button.

Which makes buttons the SITE of conversion.

Which makes buttons worthy of not just a little of our effort but a lot of it.

I’ve devoted entire conference presentations to the power of buttons. (Perhaps most notably on the stage of Digital Citizen University.)

Buttons are a big deal. You need to make yours better.

How to Design a Better CTA Button In 9 Easy Steps

CTA buttons can make or break the effectiveness of ANY page on your website. They can make or break your conversion rates. And if those two points are true, then by default – they can make or break your business.

So give every CTA button you create the attention it deserves. Here’s how…

Step 1 – Think Call To Value

It’s not about what your prospect needs to do – it’s about what they are going to get when they click the button. For instance, a 10-day free trial if they click the button below…

Step 5 – Color

Step 6 – Distinction

If other CTA buttons are placed nearby on a Home Page or Pricing Page – make sure the CTA button you’re optimizing is distinct from the others (i.e., use a different action color than its counterpart).

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