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INVESTOR GROUP MULLS 'RADAR' MAGAZINE STAKE

Mort Zuckerman Looks at Title Following Failed 'New York' Bid

NEW YORK (AdAge.com) -- Radar magazine, which published two test issues last year before running out of funding, is in serious negotiations with the investor coalition that failed to buy New York Magazine late last year, executives familiar with the matter said.

was being discussed, which would net the coalition, led by Mort Zuckerman, a majority stake in the venture. Mr. Zuckerman's group includes adman Donny Deutsch, financiers Nelson Peltz and Jeffrey Epstein, and Miramax Films Co-Chairman Harvey Weinstein. Mr. Zuckerman also owns New York tabloid Daily News.

Former 'Talk' editor Radar's editor and publisher is Maer Roshan, the editorial director of the ill-fated Talk magazine, the Tina Brown-edited co-venture between Hearst Magazines and Miramax Films.

Radar's sharp high-culture/low-culture take on general interest magazine motifs -- roughly speaking, a hybrid of Vanity Fair, Us Weekly and the defunct Spy -- was the well-regarded editor's first project after Talk folded in early 2002.

American Media, Time Inc.
But a launch schedule of four test issues to be followed by an 18-times a year frequency beginning last September -- which Mr. Roshan touted to Advertising Age in early 2003 -- proved unworkable when hoped-for funds failed to materialize. By early 2003, early discussions with American Media had proved fruitless, and magazine giant Time Inc. had similarly turned Mr. Roshan down.

Spokesmen for Mr. Roshan and Mr. Zuckerman, as well as Mr. Roshan himself, declined to comment.