Case Studies

A Better Environment for Selling

An environmental services company needed to create its own productive environment on the web, so SD3 built them a marketing site that delivers the detailed information they were looking for.

What the client wanted:

This #2 ranked environmental services company needed a marketing presence on the web which would also be robust enough to provide documentation for regulatory adherence, product lines, customer education and other critical information.

What SD3 did:

SD3 conducted interviews with client operations, sales and IT staff to gather web site requirements. A roundtable was then conducted to firm up these requirements.

Next, the site copy and graphics were developed followed by a search engine analysis. Then, color palettes were presented to the client for review. Site coding and development was conducted using HTML, DHTML, JavaScript and ASP on a Windows NT Server platform.

In the promotion phase, SD3 drew up an Online Marketing Plan that would raise further awareness of the company on the web. The site was registered in search engines and documentation was provided detailing how to keep the site well promoted. Lastly, an Online Media Plan was delivered which outlined the benefits of various media buys, such as Yahoo keywords.

The outcome:

The client gained industry credibility from its new web presence. The site also helped alleviate phone traffic for corporate information and provided a place for prospective clients to download product literature and regulatory documents, yielding an increased level of customer service. The site also collected detailed demographics that led to qualified sales leads.

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Case Studies

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SD3 built a customized marketing site that leveraged the client’s need for a heavy web presence. The environmental services company came away with a site that not only pumped the brand, but enabled the company to access regulatory adherence documentation, product lines, customer education and other critical information.
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