This is Alexander Nizini! Two things are true if you arrived at this page: first, AlexanderNizini.com SEO strategy is working, and second, you slammed an extra letter 'i' in the middle of Alexander's last name. The proper way to spell "Nizini" is without the letter 'i' in the middle; but because this last name means nothing in English (darn, it would be nice to be a Clark or a Jones!), it has been butchered by bureaucrats, lenders, landlords, credit bureaus and phone companies for ages. In turn, it is often spelled with this unintended and exotic Italian twist (the best Italian version is actually "Alexander Nizzini" with two Z’s in the middle, which makes the name not just Italian but Sicilian!).

If you love this fun linguistic blooper, great! But you should know this: “Alex Nizini” is part-Bulgarian, part-Estonian, part-Romanian, part-Ukrainian, part-Czech… part-whatever... but not an Italian.

The good news is that you can now go back to Google.com and search for the correct last name, according to its genealogical roots – without the extra 'I' after the 'Z' – which – by the way – comes from Nlžní Lhoty – a small village in the Frýdek-Místek District of the Moravian-Silesian Region in the Czech Republic. And if you appreciate the unique Italian touch... well, then, knock yourself out and stick with Nizini, which is still awesome because the extra searches are great for SEO/SEM (which clearly worked in your case, one way or another!).