The Cupertino giant Apple officially launched today, September 13, the new generation of iPhone: iPhone 8 and iPhone 8 Plus. Check out on this page for the full specs, photos and availability in the Philippines.

Meet the new iPhone 8 and iPhone 8 Plus. Photo Credit: Apple.com

“iPhone 8 and iPhone 8 Plus are a new generation of iPhone that improve on everything we love about iPhone,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

“iPhone 8 and iPhone 8 Plus have new glass and aluminum designs, new Retina HD displays and A11 Bionic — the smartest chip ever in a smartphone. Packed with more advanced cameras with Portrait mode and Portrait Lighting, and the highest quality video capture in a smartphone, iPhone 8 and iPhone 8 Plus enable the freedom of wireless charging, all with AR optimization like no phone ever before,” Schiller added.

The new 4.7-inch and 5.5-inch Retina HD displays with the addition of True Tone adjust the white balance of the display to match the surrounding light for a more natural, paper-like viewing experience.

New Retina HD displays add True Tone and adjust the display to match the surrounding light for a more natural viewing experience. Photo Credit: Apple.com

A11 Bionic, the most powerful and smartest chip ever in a smartphone, features a six-core CPU design with two performance cores that are 25 percent faster and four efficiency cores that are 70 percent faster than the A10 Fusion, offering industry-leading performance and energy efficiency.

The cameras on iPhone 8 Plus are custom tuned for the ultimate AR experience. Each camera is individually calibrated, with new gyroscopes and accelerometers for accurate motion tracking.

iPhone 8 features an improved 12-megapixel camera with a larger and faster sensor, a new color filter and deeper pixels. The new camera also delivers the highest quality video capture ever in a smartphone with better video stabilization, 4K video up to 60fps and 1080p slo-mo up to 240fps.

The new devices come with iOS 11, featuring incredible advancements to Portrait mode, while new effects make Live Photos more fun and expressive.

Pricing and Availability

iPhone 8 and iPhone 8 Plus will be available in space gray, silver and an all-new gold finish in increased 64GB and 256GB capacity models starting at $699 (US) from apple.com and Apple Stores and is also available through Apple Authorized Resellers and select carriers (prices may vary).

New space gray, silver and gold finishes on iPhone 8 and iPhone 8 Plus are made using a seven-layer color process for precise hue and opacity. Photo Credit: Apple.com