*Gel ink is also water-based and is a hybrid between rolling balls and ball points; it is similar to the rolling ball providing smooth and smear-proof writing, but is more water-resistant than the rolling ball.

*Ball Point is oil-based; the ink is more viscous/thicker than rolling ball or gel ink and also the most water-resistant; it does not write as smoothly as the gel or rolling ball.

What is trendiest Pilot pen and why? Vs. Best selling?

B2P (Bottle 2 Pen) which is made from 89% post-consumer recycled water bottles; it is retractable, refillable and uses the same gel ink as our best-selling G2 for smooth, effortless writing. It is currently sold in black, blue and red, in dozen boxes, 1, 2 and 3 packs and an assorted 3 pack.

G2, which is America’s #1 selling Gel pen and the #1 pen in the U.S. for $ sales.

Based on Spectra Profiles from AC Nielsen, people who have children in the home buy different pens than those who don’t have children in the home. The families with children in the home typically buy Gel pens or erasable pens. Rolling Balls, which are known for their smooth writing experience, are typically purchased by younger people and older people who do not have children at home.

Any resurgence in fountain pens?

Yes, it is a category that has experienced significant growth. Our Varsity pen, which is a disposable fountain pen, continues to gain popularity.