A huge number of stars, producer, directors, and writers have come with their publicists to five star agency PMK-BNC. Joy Fehily and Michael Donkis are joining PMK•BNC as Executive Vice Presidents, shutting their Prime Public Relations. Fehily is actually returning to PMK after nine years away.

PMK was always the movie behemoth, run by a superstar triumvirate of Pat Kingsley, Leslee Dart, and the late great Lois Smith. But several years ago Dart left to start 42 West, Smith retired, and Kingsley soldiered on attached to PMK. (The initials stood for Pickwick Maslansky and Koenigsberg. No one living could tell you who they were now, but the letters stuck.)

PMK-bred star maven Cindi Berger (she handles Barbara Walters, Rosie O’Donnell, Robert Redford, Sharon Stone, and Lena Dunham– that’s all–not bad) took over and merged with Michael Nyman, former partner of Brad Cafarelli and Howard Bragman. The combined PMK-BNC (Nyman kept his letters and Cafarelli) is bigger than ever. They represent half of Hollywood and do the press for things like the Emmy Awards and Samsung mobile electronics. (Their biggest competitors are 42 West, Slate PR, and Rogers and Cowan.)

Author

Roger Friedman began his Showbiz411 column in April 2009 after 10 years with Fox News. He writes for Parade magazine and has written for Details, Vogue, the New York Times, Post, and Daily News and many other publications. He is the writer and co-producer of "Only the Strong Survive," a selection of the Cannes, Sundance, and Telluride Film festivals.