Marketing budget and key agencies: Hanna-Barbera has no advertising budget or agency. Within Turner, Hanna-Barbera works with its various other sister units-the Cartoon Network, Turner Network Television, Turner Home Enetertainment-in the development and implementation of marketing plans for its products and programs.

Recent successes: Collaborating with Amblin Entertainment and Universal Pictures on the marketing and licensing of last year's "The Flintstones" movie; reacquiring the syndication rights to "The Flintstones" cartoons after 14 years.

Challenges: Pumping new life into old properties like "Jonny Quest," "The Jetsons" and "Huckleberry Hound"; developing new franchises out of a batch of new cartoons and characters to be introduced during the next two years.