More than a week after Chrysler’s widely praised ad starring Eminem during the Super Bowl, the automaker is beginning to see indications that nationwide enthusiasm for the spot, which has racked up almost 6.5 million views on YouTube, is trickling down to where it counts: generating sales of the Chrysler 200 model that the commercial promotes.Continue reading...

Just in time for Valentine’s Day, Belvedere Vodka is going red. The premium vodka brand unveiled its new (Belvedere)RED special-edition bottle at a star-studded pre-Grammy party in Hollywood, featuring a performance by Usher, Belvedere’s spokesman for the special edition.

Nothing much new about special-edition vodka or celebrity singers endorsing it, but this time, it’s for a good cause.Continue reading...

Sony Ericsson is revving up its marketing for Xperia PLAY, including a behind-the-scenes featurette on the making of its Super Bowl commercial that was shot in the back alleys of Bangkok (and included the world's first animatronic Google Android).

Previously known as Arc (and among gamers as the PlayStation Phone), Xperia PLAY just launched at the Mobile World Congress in Barcelona with news that it's adding two additional Android-powered smartphones (Xperia neo and Xperia pro). It will launch next month with Orange in the UK and Verizon in the US.

Check out the Xperia commercial that launched during the Grammys last night after the jump.Continue reading...

The hair's a little off, but the Taiwanewz phenom that is NMA.tv has just released its take on Lady Gaga's eggciting Grammys appearance last night. The stunt helped propel her new single, Born This Way, to #1 on Billboard's top 100 chart today, and she'll be appearing on Jay Leno's NBC show tonight.

Gaga, meanwhile, is poised to appear in ads for her latest endorsement deal — the New York-based Supreme skater fashion brand. The relatively NSFW campaign, shot by controversial photographer Terry Richardson (who accompanied her to the Grammys) can be viewed here.

No yolk. Lady Gaga's arrival at the Grammy Awards in a plastic resin egg — themed to her new "Born This Way" single, which is already a best-seller and poised to put her on top this year — is destined to be the most memorable moment from the 2011 Grammys.

She was also profiled tonight on 60 Minutes with Anderson Cooper. Watch her on-stage eggsit after the jump, with yet another new look in evidence — shoulder and forehead horns.Continue reading...