REPORT: Ford to say “Tata” to Jaguar, Land Rover soon

According to numerous published reports today, Ford is expected to announce within days that India’s Tata Motors will be the preferred bidder for the Jaguar and Land Rover brands. Assuming this happens, look for Tata to pay Ford up to $2 billion USD for the pair of iconic British marques. As has already been reported here and elsewhere, the British labor unions have come out in support of the Tata bid, and the Indian company also has Fiat lined up to help show it the ropes when it comes to managing major European brands. Tata has also stated that the three British factories used to produce Jaguar and Land Rover vehicles will be retained. We’ll keep tabs on the developments, since it now sounds like some sort of announcement is imminent.