Wildrose Leader Danielle Smith: journalist turned libertarian leader

Education: Bachelor of arts in English and economics from University of Calgary

Personal: Husband David Moretta. One child from Moretta's previous marriage

Riding: Highwood. Doesn't currently hold the seat.

Political Background: Elected leader of the Wildrose in October 2009. Former trustee with the Calgary Board of Education.

Before Politics: Journalist writing editorials for the Calgary Herald. Host of current affairs show on Global-TV. Property rights advocate. Head of the Alberta chapter of the Canadian Federation of Independent Business.

Quote: "What I hear from entrepreneurs more than anything is how they're getting strangled by red tape. There's reason to be fearful we could drive entrepreneurs out of business just because of the overburden of excessive government regulation."