Marshalls is Getting an Online Store!

Discount-loving fashionistas who are tired of waiting in long lines will be thrilled to learn that Marshalls is headed to the world wide web!

Last week, The TJX Companies—the parent company of TJ Maxx, Marshalls, and Home Goods— announced that an online platform for the off-price department store will be coming later in 2019.

The company’s current website offers a store locator, gift cards and other features, however, shoppers can't actually buy anything.

According toBusiness Insider, the plan is to keep the assortment online and at its brick-and-mortar stores as different as possible in order to prevent the “cannibalization of sales.” So, you can expect to find merchandise on the retail site that you can’t find in stores. Jackpot!

In a call with investors on Wednesday, CEO Ernie Herrman compared the forthcoming Marshalls site to TJ Maxx’s, which went online in 2013. "We have learned a lot from TJMaxx.com," Herrman said in the call. "We really believe it drives incremental store traffic.”

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