Dassault
Systèmes (Paris:DSY) (Euronext Paris: #13065, DSY.PA), the
3DEXPERIENCE Company, world leader in 3D design software, 3D Digital
Mock Up and Product Lifecycle Management (PLM) solutions, announced its
sponsorship of the Motorcity Automotive Industry Night (MAIN) Event,
where industry innovators and student designers are recognized for their
contributions to automotive excellence. This year’s event, to be held at
the Detroit Orchestra Hall on Sunday evening, January 13, 2013, will
honor the Global Industry Executive of the Year, as well as the North
American Innovator of the Year. Additionally, the high school student
winner of the Ford Motor Company and Lawrence Technological
University-sponsored “Designing for the Future” competition will also be
announced. In addition to being an automotive awards ceremony, this
invitation-only event serves as a welcome and homecoming to Detroit for
automotive professionals, especially those attending the North America
International Auto Show.

Dassault Systèmes has been a founding supporter of the Main Event, the
brainchild of Lawrence Tech’s Director of Transportation Design Program,
Keith Nagara. The Dassault Systèmes 3DEXPERIENCE platform’s CATIA
application has been at the forefront of 3D vehicle design since 1982
and continues as the automotive vehicle design application of choice,
with many vehicles worldwide designed in CATIA. This application also
serves as the backbone of the Lawrence Tech transportation design
curriculum.

The MAIN Event features designs by students in the transportation design
program, model car exhibits, and stations for viewing Dassault Systèmes’
latest 3D design software. “We are excited to support and develop this
event, which provides a unique opportunity to create synergies between
industry and academia and promote industry excellence,” said Phil
Borchard, CATIA Shape and Styling Specialist, Dassault Systèmes.

Attendees can try the CATIA Natural Sketch solution, which provides a
breakthrough 3D sketching experience that joins together the
intuitiveness of creative 2D painting gestures with the power of
accurate, realistic 3D modeling. Users can see their 2D sketches
transformed into 3D surfacing instantly, enabling innovation and adding
huge efficiencies to the vehicle design.

Dassault Systèmes, the 3DEXPERIENCE Company, provides business and
people with virtual universes to imagine sustainable innovations. Its
world-leading solutions transform the way products are designed,
produced, and supported. Dassault Systèmes’ collaborative solutions
foster social innovation, expanding possibilities for the virtual world
to improve the real world. The group brings value to over 150,000
customers of all sizes, in all industries, in more than 140 countries.
For more information, visit www.3ds.com.

CATIA, SOLIDWORKS, SIMULIA, DELMIA, ENOVIA, GEOVIA, EXALEAD,
NETVIBES, 3DSWYM and 3D VIA are registered trademarks of Dassault
Systèmes or its subsidiaries in the US and/or other countries.

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