St. Joseph Health Media Buying and Media Planning Case Study

CASE STUDIES

With years of experience running brand awareness and lead generation campaigns for insurance brands, we can help you take your brand to the next level. When you run a multi-layered custom campaign with Bloom Ads, we’ll create a customized plan that will target all phases of the marketing funnel, increase your exposure and reach more potential customers. See for yourself, by checking out some of our healthcare advertising case studies below:

We have been the media buying and planning agency for St. Joseph Health since 2009. Our MEDIA GOALS were to Generate awareness. Drive traffic to designated website. Create integrated surround sound media plan while being mindful of very strict geographic restrictions.

Where did we take them?

“Every Moment Matters/mammograms” garnered dramatic increases in SJH enrollment. The campaign also achieved the intended goal of increasing the brand’s favorability ratings. EMM successfully integrated media tactics among the best exposure and engagement metrics, click through rates for the banner ads were 2% considerably higher than the industry average of .1%. Interaction rates were an astounding 11% – far greater than the industry average of 2.5%.