How To Virtually Stage Your Property For Rent Or Sale

Anyone who's ever put a property on the market will tell you that potential renters or buyers bite the quickest when you show them the potential of the space to become a home. Traditionally, the best and only way to do that was to stage the space - renting furniture and accessories to decorate the home, to help show the possibilities in both functionality and design.

Staging vs. 3D Rendering

However, one option has quickly emerged as a cheaper and faster alternative to staging: photorealistic 3D renderings of the property, designed to show the space to its full potential, at a fraction of the time and cost. Where staging can easily cost thousands of dollars, we designed and rendered the designs of the unit below for less than $1,000.

Using Design To Help Solve Tricky Spaces

Our client came to us to design the entire space in her new junior 1-bedroom apartment, which she had been trying to rent out with little success. While the apartment was in a great San Francisco location, potential renters had trouble visualizing how the 375-square-foot unit could fit a living room area and a dining area in the main space, and many asked whether the bedroom was large enough not to feel cramped with a full-sized bed.

Decorist Classic designer Samantha Piane immediately saw the potential of the space and designed the apartment to take full advantage of the floorplan, giving our client the living/dining functionality in the main space. The final space shows how design can help make a small space feel larger, with the same color palette in both rooms helping to visually tie in both rooms. The finished renderings are a striking difference to the 'before' photos of the empty apartment and once our client updates her rental listing with the renderings, we bet this unit won't be empty for much longer.