Can a toy help girls build our future?

GoldieBlox is a toy company that believes girls deserve more choices than dolls and princesses. They support that girls will build the future — literally.

Founder Debbie Sterling is a Stanford engineer who decided last year that girls need more choices than the pink aisle has to offer. She developed GoldieBlox, an interactive book series + construction set starring Goldie, the kid inventor who loves to build. Find more information about Goldie Blox here – and watch this fantastic video as well.