Recommendation – testing other companies’ sites on the same topic to understand problems before creating your own site (or even testing your own site). “Someone has gone to the trouble of building a full-scale working prototype of a design approach to the same problems you are trying to solve, and they they have left it lying around for you to use. ” 🙂

Plus, watching the test first time can be a shock for people who are new to the process – starting from the competitor site can help them to put the process into perspective

Exact target audience is not always needed for testing (at least initial testing). Many problems has nothing to do with domain knowledge and related to basic components such as navigation, layout, etc.

Testing once a month with three users is enough – most significant problems will be found. More tests can create more notes than will be later considered