With JJ Abrams responsible for both Star Trek and Star Wars there's a lot of pressure on his shoulders, not least the pressure of keeping fans of both franchises on track and the fans happy and on side.

Ultimately, I think it might just not be permissible to make an old-school Bond movie in today's social climate. A movie where women are objects of desire, men are either baddies or assistants, and emotions are drowned out by gunfire and martinis. It's sad, because in my eyes Bond is harmless male fantasy, nothing sinister or threatening. I hope the tempering of the franchise's escapist edge is just down to the whim of a certain group of sensitive filmmakers.