I use the web in unconventional ways to acquire users. Founder of JustReachOut.io In 2014 scaled a startup from 0 to 40M+ views and got acquired by Google. In 2015 built a blog from 0 to $100K in revenue in 9 months. In 2008 grew a startup from 0 to 5M users and got acquired by AVG. From 2006-2014 published 1300+ articles.

My name is [first name] from [company name]. After reading your article {{ story.title }} I thought your readers might be interested to hear more about [topic from their article which relates to what you’re pitching] since the subject of [general topic from the article] has been in the news lately as you’ve probably seen. Looking over your bio and past articles sounds like you cover [topic from the article] a lot.

We developed a technology that… <insert your one sentence pitch here>.

We have some <insert your news/study> which relates directly to your interests and I wanted to shoot over info/details for you to review/check out. Let me know if you’d be interested?

Subject: Made an app based on your article:10 Essential PR Tips for Startups

Hey Erica-

A while back, back in 2011 that is (so not that long ago) you wrote an article for Mashable about PR tips for startups:http://mashable.com/2011/10/10/pr-startups/ What you said in there was near and dear to my heart, and it prompted me to build a tool for startups to do their own PR instead of hiring firms based on exact tips you outline in there. Here is a bit about it:

Lovely to see a Boston entrepreneur doing interesting things. The idea of the tool is interesting (and a nice start). But have you used MuckRack? It’s much more powerful, in my opinion. Looking forward to your thoughts.

Cheers,

Erica

Aquí va otro ejemplo:

Subject: Re: Why Your Startup Shouldn’t Hire a PR Firm

Hey Stephen-

Your article on FastCo prompted me to finally finish up building a tool for startups to do their own PR instead of hiring firms. Everything you say in there is near and dear to my heart. In fact, I wrote an article with a similar title:

Respect your writing a bunch, I’m an old acquaintance of Adam Pash of Lifehacker, love you guys’s work at Gizmodo as well, check in every other day. Saw something you’d dig, wanted to pass it on. In relation to your post on webcams from Feb:

Curious to hear your thoughts about it, I thought they bring up pretty good points, no?

-Dmitry

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Hey Dmitry,

Thanks for the compliments and reaching out. Neat video, great points in it, I’ve heard good things about using iGlasses for tweaking your webcam’s image, have you used it much? It is pretty pricey I believe.

—–

They are a bit pricey I guess, it’s all relative. I have not used iGlasses app myself yet. I heard it’s the best though. There are a number of free alternatives though, have you seen this list?

Respect your reporting a great deal, love the stories you put out. Crazy to think that there are more people using mobile vs. desktop now. Saw that you have a few spelling mistakes in your recent article, wanted to follow up:

“The project, which was was announced”

“The content will be used for The New York Times’”

Looking forward to your next stories. What are you working on next?

-Dmitry

—-

Hi Dmitry,

Thanks for the kind words and catches-unfortunately, blogging increases the chances of typos!

Working on a piece about Mobile First approach currently.

Best,

Anita

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Oh neat, you know there was a pretty interesting piece which was published by founder/author of Mobile First on AListApart titled Sign Up Forms Must Die, have you seen this?