Social Causes That Get Twitter Right- Tweetsgiving Case Study

Tweetsgiving is a social media charity drive that mobilizes the Twitter community to Tweet their gratitude and fundraise for a specific social causes in a 48-hour time period. The following case study highlights a successful social media fundraising strategy that resulted in close to $11,000 raised in 48 hours to build a classroom in Tanzania.

The goal:

Raise $10,000 in 48 hours

Tactics:

Asked twitterers to tweet their gratitude using the hashtag #tweetsgiving