I can see this figure getting a price adjustment like the Y-Wing and Tie Fighter shortly after it's release.They started out at $29.99 then they bumped the price up. A price that low could also mean this figure is free if you spend enough loot on SW **** like ROTS when you got the Yoda Holo but you can also buy him separately. I wish they would stop the gummi bear holographic figures once and for all. The OTC Ben Kenobi and saga Luke, even the TAC Spirit Anakin look pretty good for what they are.

The solid blue like Holo Vader is a waste of shelf space. Just my opinion. (I also think the entire animated figure line is a waste of shelf space too!)