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Early-stage venture firm First Round Capital has brought aboard Birchbox cofounder and former co-CEO Hayley Barna as a venture partner.

Barna, who is expected to spend a couple of years at the firm while she decides her next moves, will be based in New York and focus largely on e-commerce opportunities.

Recode had the news earlier today; First Round partner Phin Barnes has also posted news of Barna’s appointment to Medium.

First Round had led the seed round for Birchbox, a subscription cosmetics company, in 2010. The company has gone on to raise roughly $72 million altogether, according to CrunchBase. Its backers include Accel Partners and Viking Global Investors.

Barna had stepped down from her role of co-CEO some time last year, with the company quietly announcing the decision last August. Her cofounder and co-CEO, Katia Beauchamp, is now CEO.

Barna is among few female investors that First Round has brought into the fold. Christine Herron, a director at Intel Capital, spent a couple of years as a principal with the firm earlier in her career. CeCe Chang formerly spent two years as director of First Round’s Dorm Room Fund and worked as a junior member of its investing team for a year before that.

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Crunchbase

OverviewLaunched in 2010, Birchbox is the discovery commerce platform redefining the retail process by offering consumers a personalized way to discover, sample, shop and learn about the best products and brands available.
Birchbox members have first-touch experiences with products each month and access to educational content to help them get the most out of their products.
Top brands like Kiehl’s, …

OverviewFirst Round is a company incubator that couples the most suitable top experts (board, team and shareholders) with the best business ideas already at the setting-up stage.
Their main service is resource allocation (team development, building of the board / search for mentors for the board, search for private investors as founder shareholders): this has never before been done in Finland.

BioHayley Barna is a Venture Partner at First Round Capital based in New York. Prior to joining First Round she co-founded Birchbox, the leading beauty and grooming retailer seed funded by First Round in 2010.
She served as Co-CEO at Birchbox for five years from conception and launch to growing the business to over a million monthly subscribers. She raised over $70M in venture capital, expanded the …