Meet the new faces of British beauty (before everyone else does)

A tunnel engineer, a model, a mum, a student, a baker, a doctor... our casting call on Instagram brought in some incredible talent which we are very proud to shoot for Glamour.

10 Jul 2017

Monday 10 July 2017

Because who better to represent the British beauty scene and showcase the season’s biggest trends? Yep, to celebrate Instagram – a platform that extols beauty in all its many forms – we asked UK readers to take part in an open Insta casting call and the feedback was overwhelming. You flocked to enter and, after hours of agonising, we finally whittled the lucky few down to just 18 women (and one man) who, as diverse as they are similar, represent all that British beauty means in 2017.

Beauty icon: Huda KattanHero product: The Shock Mascara For False Lash Effect £23 YSL BeautyTrue beauty is… Whatever you want it to be. There’s no definition – you can have loads of make-up or none – it’s whatever you make it Instagram: @authenticallyella