Handy Blog Promotion Strategies for Organic Online Growth

Did you know more than 2 million blog posts are created and published to the web every single day? Here, see for yourself!

The competition is stiff; there’s no doubt about that. Still, creating good content constantly is still one of the most effective tactics of generating organic growth for your business.

Problem is, having just a content strategy is not enough. You also need to employ new blog promotion strategies to stand out from the crowd and build an audience online.

If that’s something you want to learn more about, this article is for you.

3 Blog Promotion Strategies You Should Try ASAP

Time to step up your game and elevate your strategy!

1. Go Beyond Just Sharing Titles to Promote Your Content on Social Media

Blog title Link. This is the recipe many content creators still use when promoting their content on their primary social media channels. You can do better than that!

To make followers more open to your content promotion, include interesting excerpts from your content, like stats or quotes which offer real value to your audience. These also act as individual messages, which can help you get more shares and reTweets.

Skip the blog title and upload images separately when posting content to Facebook. A brief description, a targeted image featuring your brand’s logo or site name and an actionable call-to-action will help your Facebook post stand out.

2. Answer Questions and Include Links to Your Blog Posts

This is one of the best blog promotion strategies because it offers you a great way to expand your audience and get more traffic to your site in an organic way.

The first thing you need to do is find questions related to problems the blog posts you want to promote are meant to solve. Answer them by offering a bit of your expertise and then point to your blog post for additional, in-depth answers.

Here is an example from Quora which showcases this strategy in action:

The question: (Tip: Quora has a search bar you can use to find relevant questions depending on the blog/s you want to promote.)

The answer: As you can see below, after providing a few tips, the marketer who answered the question above links back to his site.

3. Comment on Other Blogs in a Similar Niche

This tactic will help you promote your blog to an audience who is already interested in the kind of content you offer.

Look for high authority sites which have similar visitor profiles as yours, but make sure they are not in direct competition with you. Post a constructive comment on their most relevant blog posts with a link back to an article you want to promote.

If you manage to provide a compelling explanation as to why readers might find your article interesting, you have a good chance of bringing other site’s visitors to your site.

Over to You

Growth is the only way to secure your future. Use the blog promotion strategies you learned from this article to move forward, get more from your content and build a strong presence online!