(Note on reproducing Lawler’s Adjusted to Fit works: Each time these images are reproduced, they should be stretched to the space given to the reproduction. The original file (un-stretched) is the origin point for anything that is then adjusted by the photo editor.)

I missed the closing date for this exhibition due to the ongoing problems with my hand. However, I believe it is valuable to post these images because Louise Lawler is an always provocative, thoughtful and interesting artist. She shines a light or, more possibly, pokes a big stick at patriarchal systems of value in art – turning perceived points of view, ways of seeing, and “the cultural circumstances that support art’s production, circulation, and presentation” on their head.

“… behind Ms. Lawler’s shape-shifting works lies a poetic intelligence, a political sharpness and an understanding of the artwork as a form of value, but also as a source and an object of love.” Well said.

Lawler possesses a unique understanding of the forms of culture embodied within images and also an intimate knowledge of the archetypal forms buried deep within their bones. Is the pattern immanent in the paper (the cosmos), or is the paper a blank slate to be written on by the creator?

Distorted, restaged, reframed and re-presented for the times…

Marcus

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Many thankx to MoMA for allowing me to publish the photographs in posting. Please click on the photographs for a larger version of the image.

Louise Lawler: WHY PICTURES NOW is the first major survey in New York of the artist Louise Lawler (American, b. 1947), spanning the 40-year creative output of one of the most influential artists working in the fields of image production and institutional critique. The exhibition takes its title from one of Lawler’s most iconic works, Why Pictures Now (1982), a black-and-white photograph showing a matchbook propped up in an ashtray. Reminiscent of an advertising photograph or a film noir still, it asks the viewer to consider why the work takes the form of a picture, and why the artist is making pictures now. Lawler came of age as part of the Pictures Generation, a loosely knit, highly independent group of artists named for an influential exhibition, Pictures, organised in 1977 by art historian Douglas Crimp at Artists Space in New York. These artists used photography and appropriation-driven strategies to examine the functions and codes of representation. Lawler’s signature style was established in the late 1970s and early 1980s, when she began taking pictures of other artists’ works displayed in collectors’ homes, museums, storage spaces, and auction houses to question the value, meaning, and use of art.

“Ms. Lawler and Roxana Marcoci, the exhibition’s curator, have devised something quite different: an open, airy survey with lots of room for roaming, some chairs for sitting and two conjoined, markedly different halves focusing on Ms. Lawler’s activities with pictures and then words. The first half is dominated by photographs in various shapes and guises, including mural-size images. The second, which seems almost empty at first, contains two large vitrines of ephemera that show off Ms. Lawler’s gifts for graphic design and for language, with displays of everything from matchbook covers and napkins to exhibition announcements and art books that she photo-edited. …

Ms. Lawler’s images have multiple lives, exposing the ceaseless flexibility of photographs. Constantly recycled, they go from framed and portable to paperweights to the wall-covering murals of her “adjusted to fit” series. In the show’s first half, four “adjusted” photos cover immense, staggered walls, looming like ocean liners sliding out of their docks. Their monumentality thrills but also chides the art world for its embrace of spectacle and the overblown. …

It is hard to know if these words [“Why Pictures Now”] proclaim the power, or the worthlessness, of pictures. Probably both. Either way, behind Ms. Lawler’s shape-shifting works lies a poetic intelligence, a political sharpness and an understanding of the artwork as a form of value, but also as a source and an object of love.”

Join us for a conversation with MoMA director Glenn Lowry and curator Roxana Marcoci on the opening of the exhibition, Louise Lawler: WHY PICTURES NOW. The first New York museum survey of the work of American artist Louise Lawler, this exhibition is an exploration of her creative output, which has inspired fellow artists and cultural thinkers alike for the past four decades.

Among the most intriguing aspects of Lawler’s working process is her continuous re-presentation, reframing, or restaging in the present, a strategy through which she revisits her own images by transferring them to different formats – from photographs to paperweights, tracings, and works she calls “adjusted to fit” (images stretched or expanded to fit the location of their display). Lawler’s critical strategies of reformatting existing content not only suggest the idea that pictures can have more than one life, but underpin the intentional, relational character of her farsighted art.

Louise Lawler | HOW TO SEE the artist with MoMA curator Roxana Marcoci

Can the exact same image have a completely different meaning if its title or medium is changed? Explore the work of one of today’s most influential female artists, Louise Lawler, in the new exhibition Louise Lawler: WHY PICTURES NOW.

MoMA curator Roxana Marcoci gives us a tour of the exhibition that charts Lawler’s continuous re-presentation, reframing, or restaging of the present, a strategy through which Lawler revisits her own images by transferring them to different formats – from photographs to paperweights, tracings, and works she calls “adjusted to fit” (images stretched or expanded to fit the location of their display).

Louise Lawler’s Birdcalls at MoMA

You’re not hearing things. For the duration of the Louise Lawler exhibition, a stroll through our Abby Aldrich Rockefeller Sculpture Garden places you squarely in the middle of Birdcalls, the artist’s defiant, humorous critique of the art world’s captivation with male artists. Find out what exhibition inspired Lawler’s sole sound piece with MoMA curator Roxana Marcoci.

Lawler’s study of art in its commercial context will be complemented by the display of a work by a younger artist that highlights a different kind of economy. The sculpture New York State Unified Court System (top photo), by artist Cameron Rowland, included in the artist’s knockout exhibition at Artists Space this winter, takes the form of four oak benches used in courtrooms and built using prison labour. (Text from the Artnet website)

“Swimming among the show’s images are words and wordplay that can have a few layers. One of Ms. Lawler’s better-known photographs shows Jasper Johns’s creamy “White Flag” (1955) hanging above a bed with an equally creamy monogrammed satin spread. The image is sensibly titled “Monogram,” all the more fittingly since “Monogram” is also the title of one of Robert Rauschenberg’s combines from the 1950s, when he and Mr. Johns were lovers.

“Lawler’s suspicion of the image is nothing new. In WHY PICTURES NOW, her career survey currently on view at the Museum of Modern Art, the Pictures Generation artist is again and again engaged in taking the familiar – a famous work of art, different forms of banal ephemera – and making it abnormal through clever subversion. There is a timid jostling of her male peers, a slight nudge off the pedestal of reverence, which is evident in much of her work and makes it eminently appealing – even if some of its institutional critique is diminished under the museum’s glow of prestige. But what is often obscured in Lawler’s work is the way that it’s not only questioning the apparatus of making and displaying art, but also its reception – the formalised way that we, the spectators, are looking.”

The Museum of Modern Art announces Louise Lawler: WHY PICTURES NOW, the first major survey in New York of the artist Louise Lawler (American, b. 1947). Spanning the 40-year creative output of one of the most influential artists working in the fields of image production and institutional critique, the exhibition will be on view from April 30 to July 30, 2017, in The Joan and Preston Robert Tisch Exhibition Gallery, sixth floor, along with one sound work, Birdcalls (1972-81), which will be installed in The Abby Aldrich Rockefeller Sculpture Garden. The exhibition takes its title from one of Lawler’s most iconic works, Why Pictures Now (1982), a black-and-white photograph showing a matchbook propped up in an ashtray. Reminiscent of an advertising photograph or a film noir still, it asks the viewer to consider why the work takes the form of a picture, and why the artist is making pictures at this moment. Lawler came of age as part of the Pictures Generation, a loosely knit, highly independent group of artists named for an influential exhibition, Pictures, organised in 1977 by art historian Douglas Crimp at Artists Space in New York. These artists used photography and appropriation-driven strategies to examine the functions and codes of representation. Lawler’s signature style was established in the late 1970s and early 1980s, when she began taking pictures of other artists’ works displayed in collectors’ homes, museums, storage spaces, and auction houses to question the value, meaning, and use of art. WHY PICTURES NOW is organised by Roxana Marcoci, Senior Curator, with Kelly Sidley, Curatorial Assistant, Department of Photography.

Lawler’s work offers a defiant, witty, and sustained feminist analysis of the strategies that inform art’s production and reception. In 1971, she was invited to assist several artists for independent curator Willoughby Sharp’s Pier 18, an exhibition that featured 27 male artists on an abandoned pier on the Hudson River. While walking home after leaving the pier one evening, Lawler began to mimic birdlike sounds in order to ward off any unwanted interactions, chanting “Willoughby! Willoughby!” This parody evolved into Birdcalls, a seven-minute audio piece in which Lawler squawks, chirps, and twitters the names of famous male artists, from Vito Acconci to Lawrence Weiner – an astute critique of the name recognition enjoyed by her male contemporaries. Birdcalls thematises Lawler’s strategy of resistance to the authoritative and the patronymic proper name. This work will be played throughout the course of the exhibition, in MoMA’s Abby Aldrich Rockefeller Sculpture Garden.

An intriguing aspect of Lawler’s practice is her process of continuous re-presentation, reframing, or restaging in the present: she revisits her own work by transferring her images to different formats, from a photograph to a tracing, and to works that she calls “adjusted to fit.” The “tracings” are large-format black-and-white line versions of her photographs that eliminate colour and detail, functioning instead as “ghosts” of the originals. “Adjusted to fit” images are stretched or expanded to fit the location of their display, not only suggesting the idea that pictures can have more than one life, but also underpinning the intentional, relational character of Lawler’s farsighted art.

The exhibition consists of a sequence of mural-scale, “adjusted to fit” images set in dynamic relation to non-linear groupings of photographs – of collectors’ homes, auction houses, and museum installations – distinctive of Lawler’s conceptual exercises. Additionally, a deceptively empty gallery presents black-and-white tracings of Lawler’s photographs that have been printed on vinyl and mounted directly on the wall. A display of the artist’s ephemera from the 1970s to today highlights the feminist and performative undercurrents of her art. Lawler’s long history of artistic collaborations, with Sherrie Levine, Allan McCollum, Andrea Fraser, Felix Gonzalez-Torres, Christopher d’Arcangelo, Peter Nadin, and Lawrence Weiner, among others, come full circle in the ephemera on display. Furthermore, on the platform outside the gallery space, two “adjusted to fit” images are shown together with Cameron Rowland’s work New York State Unified Court System. Comprised of four oak courtroom benches, it was included in Rowland’s exhibition 91020000, presented at Artists Space in 2016. Lawler and Rowland share an interest in examining the imbalances of exploitative economies, the use value and exchange value of art, the politics of space, and the interplay of power between human relations and larger institutional structures, including markets, museums, prisons, and governments. Additionally, Andrea Fraser will perform her work May I Help You? in the exhibition space. In foregrounding her work’s relationship to the economies of collaboration and exchange, Lawler shifts focus from the individual picture to the broader history of art. Her careful attention to artistic contexts, modes of presentation, and viewers’ receptions generates witty, affective situations that contribute to institutional transformation.

One of her most famous images, “Pollock and Tureen” (1984), shows a fragment of a painting by Jackson Pollock above an antique soup tureen. In the photograph, the colour relationships are clear, offering insight into the choices of the collectors who “arranged” (a favourite word of Lawler’s) the scene. The work is about class, capitalism, and domesticity, not to mention reality and fiction. But when all the site-specific context is removed [in the tracing] … all we’re left with is contemplating the original Lawler artwork’s role in art history and the market.

In Benjamin Buchloh’s essay for Lawler’s retrospective last year at the Museum Ludwig, one of his most cogent points is about the nature of melancholy in her original photographs. “[H]er images,” he writes, “leave equally little doubt that there is hardly a more melancholic space than that of a fulfilled and seemingly satisfied utopian aspiration, one that has, however, not quite lived up to the originary promises … ”

.Etude pour La Lecture, 1923, This Drawing is for Sale, Paris, 1985 is a gelatine silver print showing a corner in a Paris room. The imageis a careful composition of vertical and horizontal lines made up by architectural features in the background and, in the foreground, a square-edged leather covered chair on the right and a group of framed artworks, stacked against the wall, on the left. A free-standing ashtray in the image centre firmly anchors the composition on its vertical-horizontal axis: its narrow metal tube stand creating a strong vertical line and the ashtray repeating the horizontal plane of the chair arm below it. One artwork is visible in its entirety: a drawing by Fernand Léger (1881-1955) showing two women, one standing and one reclining, both holding books. Propped on a much larger frame that is turned towards the wall, the image – Etude pour La Lecture, 1923 – reinforces the combination of horizontal and vertical elements in Lawler’s picture. Below it, a painting of an organic form, also by Léger (La Racine, 1934), is partially visible behind the arm of the chair. (Text from the Tate website)

“The Museum Ludwig is hosting the first comprehensive exhibition in Germany of the American Conceptual artist Louise Lawler (born 1947, lives and works in New York). The exhibition comprises around 80 works, which are positioned throughout the entire building, thus engendering surprising situations through their encounters with the Museum Ludwig’s permanent collection. In addition, a new series of ten “tracings” has been created for the show – outline drawings that are reminiscent of children’s coloring books and draw on earlier works by Lawler. Furthermore, the artist has agreed to create two new, large-format “stretches” for the Museum Ludwig. These are photos that she has printed out on self-adhesive vinyl film and whose proportions she tailors to the space in question – even if that means deforming the motifs. Lawler’s work has been featured in numerous international exhibitions, including Documenta 12, the Whitney Biennial 2008, and recently in a large overview at the Wexner Art Center in Columbus, Ohio.

Louise Lawler photographs works by other artists and captures them in their various contexts: in museums, in private collections, at auctions, or in storage. Her works illustrate just how much the meaning of art is influenced by how it is presented and by the attendant circumstances in the institutions where it is located. Her analytical and at times ironic approach is revealing, but by no means evaluative, such as when her view of an abstract work by Jackson Pollock correlates with the way she looks at a decorative soup tureen.

Louise Lawler, who embarked on her oeuvre in the late 1970s, belongs to the broader field of the “Pictures Generation,” which also includes Sherrie Levine, Jack Goldstein, Richard Prince, and Cindy Sherman. At the same time, her beginnings were also strongly shaped by the institutional critique of the early 1970s, and consequently her works were initially interpreted as sociological commentaries reflecting on aesthetic, economic, and historical factors in art. Yet beyond this, her photographs illustrate to this day that an impartial presentation of art simply does not exist; they reveal the ideological implications inherent in the suggestive settings given to artworks, which would otherwise scarcely be visible. Lawler directs her gaze toward the fringes of art, as it were, creating subtle commentaries of a poetic casualness via compositions that distinguish themselves by their formal approach as well as by their eccentricity.

Foreword

To describe Louise Lawler’s artistic practice is not easy: it is complex and polyglot, conceptual and analytical, but simultaneously ironically light, elegiac, and unfathomable. Lawler eyes the incidental, undermining the economy of attention, dislocating hierarchies, and querying, with the air of critical nonchalance, the system of art and its institutions. When works of art, arranged based on their colors and forms like flowers, unashamedly reveal the tastes and values of their owners, or sculptures held in gloomy depots are deprived of the attention they deserve, then Lawler’s works are a means of redress – what is not visible is given visibility. Her camera registers not only the life of artworks (after they have left the artists’ studios) in museums, corporate collections, depots, or at auctions, it also penetrates the most intimate abodes of the collectors, intruding even into their bedrooms. Lawler’s practice here is ambivalent, hardly judgmental, but constantly interested in poetic ambiguities, fractured harmony, and suggestive relationships. Her work does not seek out the essence of art but looks for compulsions, rules, and their readability. Incidental contiguities, formal-aesthetic analogies, but also savage thought shape the work of Louise Lawler, which had its beginnings in the late 1970s in the context of appropriation art and followed in the footsteps of the practice of institutional critique, which has been all too often discursively co-opted. Almost forty years later a differentiated perspective on this subtle work opens up, a work that does not understand melancholy and postmodernist criticality as a contradiction and unfolds its potency precisely in subtle unsharpness.

We are delighted that with Adjusted Louise Lawler has put together such an extensive survey of her work for the very first time, a show that covers the early conceptual and performative relics, the so-called ephemera, as well as a wide-ranging selection of photographic works and the latest wall works. Although the greater part of her oeuvre is photographic, it becomes clear that Lawler is not a photographer. She uses the medium as a means to appropriate situations and, in resolute focusing, to let the things which would otherwise remain unarticulated speak for themselves. Her exhibition title, Adjusted, which is to be understood as referring to her large format wallpapers adjusted to fit the given circumstances, is the distant echo of a critical practice fully aware that adjusting is a dialectic process where there are neither winners nor losers, neither conquerors nor conquered.

Louise Lawler’s exhibition Adjusted opens simultaneously with the new presentation of the collection Not Yet Titled. New and Forever at Museum Ludwig, which emphasizes the provisional nature of art historical narratives and presentations, colliding with the claim to eternity raised by the institution of the museum. Lawler’s exhibition spans the entire building, intervenes in the contexts of the collection, and spreads itself out, then retreats, or functions plainly and simply as a casual commentary. The reflectivity of her work, its context-specific changeability, presents the provisional as a quality constitutive for art, which in the process makes it clear just how much circumstances determine the way of looking at things.”

Dr Marcus Bunyan

Dr Marcus Bunyan is an Australian artist and writer. His work explores the boundaries of identity and place. He writes the Art Blart blog which reviews exhibitions in Melbourne, Australia and posts exhibitions from around the world. He has a Dr of Philosophy from RMIT University, Melbourne and is currently studying a Master of Art Curatorship at The University of Melbourne.