​In the States, there is only one word for some of the TV adverts that promote drugs and medicine.

Bizarre!

Maybe you’ve witnessed these commercials; full of people smiling, having fun and generally communicating everything that says life is good. However, if you listen to the voice-over (that’s just it, most people don’t) you hear a narrative that describes potential side effects that can include death, organ damage and permanent paralysis.

One commercial for an anti-depressant admitted, “…taking this medication could increase the risk of suicidal thoughts.”

Advertising agencies are not charitable institutions, so if you see something on TV (even the most jaw-dropping infomercial) that means people are buying it, literally. Preoccupied by the images, large corporations know we are easily distracted, enough to miss the narrator’s warning about the reality of the situation.

He is not silent – we are not listening.

As bizarre as this is, there is a dangerous parallel when it comes to the problem of the human condition. God is THE narrator and he has warned us about the fact we are broken people living in a broken world. Our situation is critical. If we remain in this condition we face separation from him – for eternity.

This message has been proclaimed loud and clear – in the world, in God’s word and in the Word, Jesus Christ.

So why don’t more people get it?

Many are walking around smiling, having fun and generally communicating everything that says life is good. Preoccupied by the images that we find so distracting, it’s easy to miss God’s warning about the reality of the situation.

The problem is not that God needs to do more to get our attention. The problem is we fail to grasp the fact that God is already telling us everything we need to know.