Soon after, DraftKings sent out a press release about the launch. Chief International Officer Jeffrey Haas had this to say upon the launch:

“There is a massive appetite for daily fantasy sports in the UK. They are a nation of avid and knowledgeable sports fans with a well-established network of players. Daily fantasy sports is an evolution of the much loved season-long tournaments for a time-constrained generation that want instant bragging rights. Quick, fun and skilled, it adds another layer of entertainment to the matchday ritual.”

What sports can I play in the UK?

Right now, UK players can take part in contests involving all the sports found on DraftKings’ platform: Premier League, UEFA Champions League, NBA, NFL, NHL, Major League Soccer, UFC, golf, NASCAR and eSports.

How can I deposit on DraftKings UK?

Anecdotally from players in the UK, it appears that PayPal is the only option. Players cannot currently fund their accounts with credit cards or debit cards.

The background of DraftKings in the UK

While many had always expected that daily fantasy sports would try to export the product beyond North America, that attempt hasn’t been made in earnest until now.

Mondogoal, a soccer-only DFS site, has been operating in the UK for more than a year. FanDuel has applied for a UK license, put that application is still pending.

UK partnerships for DraftKings

The first one came in October, when DraftKings came to an agreement with the NFL to sponsor its International Series. It certainly appears that deal was meant to coincide with a UK launch, in retrospect.

The market for DFS in the UK

And while fantasy sports exists in the UK, it does not come from the same starting point as the U.S.; and the idea of DFS is still in its infancy across the pond.

The unanswered question is how much appetite there will be for paid-entry fantasy sports when sports betting is already ubiquitous in the country. DraftKings is obviously betting there is large and possibly complementary market for DFS that is untapped.

More international expansion?

DraftKings, at least, has its eyes on more than just the UK. In announcing its London office last year, a press release from DraftKings said the following:

DraftKings expects to be operational in the UK in the fourth quarter, with launches in additional markets, including Europe, Asia Pacific and Latin America, planned for 2016.

Robins has also noted in the past that DraftKings has designs on Australia. The aforementioned Mondogoal opened a platform in Italy just last month.

How much expansion DraftKings — or anyone in the DFS market — can do in the current environment is an unknown variable. Much of its focus — and a great deal of money — has been earmarked for dealing with legal and regulatory concerns in the U.S.

But clearly the need for DraftKings to expand — even in the uncertainty that surrounds the industry — is part of the calculus. In reality, the UK offers a legal certainty that DFS does not have in the U.S., although there is far more uncertainty about exactly what the market for DFS is in the UK.

Intersection of UK and US DFS regulation

While DraftKings will be using a gambling license to offer contests in the UK, it holds no gaming licenses in the U.S., and may never have to.

There are an increasing number of pieces of legislation being considered in statehouses across the U.S. — more than a third of all states have active DFS bills.

Almost none of those, however, seek to treat DFS exactly like regulated gambling. Most bills would exclude daily fantasy contests from gambling law, while setting up basic consumer protections that fall short of what takes place for land-based or internet wagering.

DraftKings’ UK gaming license is probably not widely known by lawmakers, who are still trying to wrap their minds around the DFS industry. Yes, the UK’s gaming laws are simply different than what exists in the U.S., but nonetheless it will be interesting to see if news of DraftKings’ UK gambling license begins to seep into legislative discussions.

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Written by

Dustin Gouker

Dustin Gouker has been a sports journalist for more than 15 years, working as a reporter, editor and designer -- including stops at The Washington Post and the D.C. Examiner.