This tumblr post is also part of a much larger social media campaign. This has been setup for a local roofing company in the Northern Suburbs of Melbourne in Victoria Australia. They are using a variety of platforms to promote their services and the tumblr blog will be a key part of that strategy.

As of today it looks as if it looks like just the basics are setup for posting to regularly but there is a minimum of work done to the site so far. One of the main benefits of the tumblr blog is that it can be used for a wide range of functions such as video and image sharing, blog posts and simple bookmarking.

This initial post simply explains the major services such as Roof Restorations, Roof Replacements, Roof Repairs and the major areas in the city that serviced. The top three suburbs include Bundoora, St Helena, Watsonia. Over time this will be built out to include all of the suburbs that are resviced as well as a full description with images of of all of the services that are provided.