“What this means in more practical terms is that if a small business suddenly needs to grow overnight as a result of, say, a successful viral marketing campaign, the company’s website will be able to handle the new traffic because it can just expand into Amazon’s existing data storage system.“

“The executive maintains that using the scale and processing power of the firm’s back-end operations to create Web services tools that Amazon can market to a new class of customers will lend additional revenue and valuable programming experience to the retailer’s business as it moves forward.“