Global Business Management

Research Field

Interdisciplinary collaboration in the fields of international sales management, business-to-business (B2B) marketing and intercultural management / global human resource management is being developed. This entails devising methods and concepts for analysis, planning and control of global business activities. The establishment of the “Cross-Cultural Management and Emerging Markets Centre” supports the focus of the fields of research.

Fields of research:

· International sales management: improvement of practices and behaviour as well as development of tools regarding international sales in the B2B sector, e.g. optimization of sales partner management, sales management, international sales and distribution networks

A. Zehetner, A. Zehetner - The Relationship between Emotional Intelligence and Negotiation Performance: Preliminary Findings of an Experimental Study with International Business Students. - Proceedings…
more

Business succession is an important issue for companies and policy makers in CE since it entails economic and social impacts. Every year many well-functioning SME close due to the inability of finding…
more

The project ServPrice has been induced due to numerous developments of service features and their market potential. In the area of skill-intensive services, sales, cultural specific marketing, systematic…
more

The project ServTrain has been initiated due to numerous developments in services and their market potential. In the area of ​​skill-intensive services, sales, cultural specific marketing, systematic…
more