Press_Release_ActiveForever_Scottsdale_Retail_Expansion

One of Arizona's top "Companies to Watch" opens a new interactive retail and education center in its Scottsdale national headquarters

While most companies are stuck on the economic roller coaster ride, ActiveForever Therapy Equipment, Medical Equipment, Supplies and Healthcare Innovations continues to grow and expand through even the worst of times. With its national headquarters poised in the middle of Scottsdale's surgery center, adjacent to Scottsdale Healthcare Hospital, ActiveForever has been experiencing the community's appreciation, and needs to expand, again.

The CEO, Erika Feinberg explains, "When we first purchased the company, re-designed the business and relocated the headquarters to Scottsdale in 2002, I didn't even have retail in the business plan. People were finding our company online and through our print catalogs in medical offices and then stopping into our headquarters to purchase the products. Now, thanks to the patient referrals from in-home care companies, surgery centers, medical and fitness centers here in Arizona, we have over 10,000 square feet of retail in Arizona." Since retail is not Feinberg's favorite part of ActiveForever's business, she felt the need to make it into something more, so the company is in the process of implementing a new concept of interactive retail that can serve the local community as well as its online customers nationally.

The interactive retail store concept allows someone to come in and experience a grouping of products that cater to specific topics, such as hip, knee or ankle surgery, Parkinson's or neurological issues, exercise therapy, bathroom safety, low vision or hearing loss.

So, you might see a fitness trainer or sports therapist walk into the ActiveForever.com Discovery Center and proceed to the exercise therapy center and enjoy trying and learning about the latest equipment such as the Yogacize Resistance Bench, Pilates Kit or Deep Muscle Stimulator. An online customer can experience the exercise therapy center via the website's demonstration videos, or through the network cameras in the retail showroom. Since the company does not engage in any insurance reimbursement, the entire product selection is carefully tested and chosen as the "best choices" of products in each market category, and you'll find the pricing of all the products to be very attractive due to its website's high volume of sales.

ActiveForever also chose to include a meeting room in both its Arizona Discovery Center locations. The meeting rooms are open to the public to reserve for free. Since the company relies so heavily on customer feedback from the healthcare and medical communities, the meeting rooms offer a tremendous benefit to the community and offers a very appreciated social interaction that feeds ActiveForever's mission and continued growth.