The video streaming and rental company reached the milestone last month, Netflix said yesterday. The one-millionth subscriber was Amanda Bell James of Flin Flon, Manitoba. To mark the event, Netflix gave James a free lifetime membership.

Netflix launched its streaming service in Canada last September. Like its U.S. alternative, Canada's streaming service allows users to stream movies and television shows over the Web to a host of devices, including computers, game consoles, mobile devices, and connected televisions. Customers pay $7.99 per month for access to the service.

Netflix's subscription plans have been a source of much controversy of late. Last month, the company announced that in the U.S., customers who want both unlimited DVD rentals and streaming will need to pay $7.99 per month for each offering, representing a 60 percent increase over the $9.99 customers were already paying for both services together.

For its part, Netflix has said it expects most of its customers to stay with the service, even though it has changed its plan structure.

Canadian customers don't need to worry about that price hike, though, since in Canada, Netflix doesn't offer by-mail DVD rentals.

Netflix said in July that it now has over 25 million subscribers, representing a 70 percent gain year over year.