Blog

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by The SSC Team

Guest Blog By: Sandy Lish | @slishcastle Everyone in our office stopped what they were doing when we heard about the passing of our beloved former Mayor Tom Menino. Although it was not a surprise—it had been announced a week ago that he was discontinuing his cancer treatments and was in hospice care—it still felt like a punch to the gut. For some of our younger team,…

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by The SSC Team

Guest Blog by: Uwe Schmidt, president of the Public Relations Global Network (PRGN) While Google has changed the search algorithms three times between 2011 and 2013, the latest one seems to be causing the most headaches to SEO specialists since it focuses mostly on content. And that’s – alas, dear techies! – first and foremost no technological approach. It’s an opportunity for PR professionals (who develop key…

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by The SSC Team

A well-written press release generates far more impressions and favorable reviews than paid media (i.e. advertising). The most critical advantage public relations offers is “believability.” When your message appears as editorial (both online and offline), it carries with it the implied third-party endorsement of the publication’s editor. Think about. Which of the following carries more weight in your mind? Which is more credible? a. A…

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by The SSC Team

Getting content (e.g. press releases, feature articles, case studies, etc.) placed in the media is highly dependent upon developing relationships with editors. If you can become a trusted source for quality content, editors will actually seek you out for editorial. Over the past two decades Stevens Strategic Communications (SSC) has been fortunate to develop key editorial contacts all over the globe. Below are some of…

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by The SSC Team

Ed Stevens, APR +M, has just been named President-Elect of the Public Relations Global Network (PRGN), the fourth largest group of independent PR firms in the world. He has served PRGN as Marketing Officer for the past four years. “I am honored to be selected by the people who have helped my clients grow their businesses both internationally and domestically. We have some of the…

by The SSC Team

“Year of the Retailer Breach” was how Verizon recently described 2013 in their annual Data Breach Report, saying that it “was a year of transition… to large scale attacks on payment card systems”. The report documented 1,367 confirmed data breaches, the largest and most infamous of which was the massive amount of customer information stolen from Target during the busy Christmas shopping season. Target’s initial handling…

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by The SSC Team

How many of us sit hunched over a laptop computer’s small screen and tiny keyboard all day long? Then we wonder where those aches in our shoulders and cramps in our hands come from at the end of the day. Laptops have become ubiquitous in businesses, but they aren’t the most comfortable to use for extended periods of time. When used on top of desks,…

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by The SSC Team

A recent Web story about the letters assigned to computer drives made us feel like old dogs. Some of us remember that day at work when a computer was plopped on our desk and we were told to start using it. Training, what training? Everything was learn-as-you-go and a bunch of Post-it notes stuck on the desktop monitor to remember it all. With another Post-it…

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by The SSC Team

When done right, a press release can bring you a great deal of attention, hundreds (if not thousands) of hits to your website and ultimately more sales and revenue. So what is a press release? In essence, a press release is simply a statement prepared for distribution to the news media announcing something claimed as having news value with the intent of gaining media coverage….

by The SSC Team

It’s safe to say that since the advent of desktop computing, business has been changing at a rapid pace. Many jobs have molded and changed to adapt to the latest and greatest technologies available, or they have vanished altogether. Graphic Artists that have been in the industry for the past 20 years know this all too well. A typical Graphic Artist, Graphic Designer or Art…