Despite the company reportedly having “no issue” with his comments, some of Sullivan’s fellow WWE employees took to social media to express their unhappiness with him over his remarks. However, one of WWE’s main sponsors, Mars Wrigley, has referred to Sullivan’s comments as “unacceptable” in a response to an email to a fan:

We learned of Lars Sullivan’s comments recently and share in your shock and disgust. As a values-based company, we find his behavior abhorrent and unacceptable. We have engaged the WWE to discuss this situation and seek to understand what actions they will take to swiftly address this matter

It is likely that if some more of WWE’s sponsors express their unhappiness with the company for not punishing Sullivan, WWE will be forced into reprimanding Lars to stop them losing valuable sponsorship money.