Rhonda Abrams column: For some, starting a business is scarier than skydiving

Rhonda Abrams is president of The Planning Shop and a publisher of books for entrepreneurs.

For about a third of Americans, the idea of starting their own company is more frightening than skydiving - even as they dream of quitting their jobs and pursuing their passions.

That's according to a new survey that explores the many factors that keep people from pursuing their entrepreneurial dreams.

Web-hosting service Weebly sponsored the survey of 1,001 U.S. adults chosen to be a representative sample; Wakefield Research conducted the interviews March 26-April 1 via e-mail invitation and an online form. The margin of error was 3.1 percentage points.

By understanding what potential entrepreneurs perceive as obstacles, you could find it easier to pursue your own dreams of owning a small business.

"Americans think about quitting their jobs twice a week," said David Rusenko, Weebly's 28-year-old chief executive and co-founder. "A lot of people have business ideas. ... They don't recognize that many of the barriers are no longer there."

While a majority of Americans, 57 percent, have had at least one idea for a new business or product, only about 2 in 5 have taken steps to pursue that idea.

What holds people back?

? Lack of money: 66 percent.

? Lack of knowledge on what to do first: 49 percent.

? Perception that their idea wasn't good enough: 21 percent.

? Not enough time: 21 percent.

? Fear of failure: 20 percent.

"I didn't know where to start," said April Lovett, 31, owner of Unfold Yoga in Brea, Calif. "My husband is an entrepreneur, so he helped me navigate the steps of finding a location, permits."

But having two entrepreneurs in the same family certainly brought up the fear factor.

"That was one of the main reasons I held back," Lovett said. "I had the stable job, a paycheck. I was extremely nervous giving that up."

Fear factor

The fear factor is a significant obstacle for potential entrepreneurs.

"Everyone's afraid of failure. That's the big one," Weebly's Rusenko said. In fact, almost three-quarters of respondents are afraid of failure - 25 percent very afraid - when they think of starting a business.

"The big difference is what the consequences of failure are now," Rusenko said. "There aren't as many consequences because they can start something without investing a lot up-front."

He's right.

I've been following startups for more than 20 years, and the cost of launching a business has never been lower.

So, who are those most likely to act on their idea for a new business or product?

Taking the top demographic slices from the survey as a composite, it's a Hispanic single male, age 25 to 34, living in the West, making $75,000 to $100,000 a year.

Hispanics and blacks both are more likely to have a business or product idea than whites - 64 percent of Hispanics, 60 percent of blacks, 53 percent of whites - and to have taken a step to start a business - 55 percent of Hispanics, 42 percent of blacks and 38 percent of whites.

Who are least likely? Women.

While women are more likely than men to describe themselves as creative and motivated, they are less likely to consider themselves entrepreneurs or risk takers. And when asked specifically if they're afraid to fail, almost 4 in 5 say yes versus two-thirds of men.

Start small and plan

Women often follow Lovett's startup process.

Before giving up her day job, she rented space in other people's yoga studios. She gained a following before she made the leap. And she was thoughtful.

"It's really important to have a business plan," she said. "You want to be organized, be prepared. ... You want to find your footing and your vision."

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Rhonda Abrams column: For some, starting a business is scarier than skydiving

For about a third of Americans, the idea of starting their own company is more frightening than skydiving ? even as they dream of quitting their jobs and pursuing their passions.

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