Digital Marketing focuses using non-traditional tools – like social media and blogs – to build relationships with your customers and prospects. This is different than traditional marketing where the focus is building brand awareness and influence thought; based on reach and frequency. While both Digital and Traditional marketing programs are needed, today more and more people – that is to say your prospects – turn to doing a Google, Bing, or Yahoo search to find the solution to their problem or find help to make a purchase decision. Your overall marketing strategy needs to include Digital Marketing as well.

Once you get found in a Google search it is then the role of Inbound Marketing to help you capture the lead, nurture the lead and convert them to a customer.