Audi moves into subcompact segment for first time with A1

• Schwarzenbauer: “The A1 fulfills the requirements of urban
mobility”
• Sales target: 80,000 units in its first full
year

Episode 2 in a multi-part video series on the design and production of
the new Audi A1

INGOLSTADT - January 20, 2010: The new Audi A1 is the first premium car
in the subcompact segment. The agile, sporty Audi is perfect for use in big
cities owing to its compact dimensions and its excellent fuel economy. Its
wide range of customization options helps its young, urban target group in
particular to express their own personal style.

“The subcompact segment is forecast to grow in Europe by the year
2015 – in Germany alone growth of 30 percent is anticipated.
We’re currently expecting to sell 80,000 units of the A1 in its first
full year,” says Peter Schwarzenbauer, Member of the Board of
Management for Marketing and Sales at AUDI AG. “People who for
practical reasons choose a small car want not only the basic functions, but
an exciting design and the latest technology as well. With the A1,
we’re giving these customers what they want by launching the first
premium car in the subcompact segment.”

The new A1 also benefits from innovations taken from larger Audi models,
such as the A3 and A8. As well as its state-of-the-art engines, examples of
what the A1 has to offer include a start-stop system, brake energy
recuperation and an on-board computer with efficiency program. These
technologies are complemented by an array of infotainment items which are
otherwise only found in luxury-class models. There is also the option of
customizing various details of the car.

“The A1, as is only to be expected, is a true Audi through and
through with the usual high standards of quality and emotion,”
emphasizes Schwarzenbauer. “It’s the perfect entry-level model
for young customers in particular. And of course we’re confident that
we’ll be able to delight these customers with the new A1 so that they
will stay with the Audi brand and will later want to drive our larger
models.”