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Here's How Many Subscribers Shazam Could Bring to Apple Music

Photography by Getty Images

Don Reisinger

January 29th, 2018

Apple’s decision to acquire music discovery service Shazam last year could pay off in short order, one analyst says.

The iPhone maker could add between 1.5 million and 7.5 million users to its Apple Music streaming service solely from its Shazam acquisition, Midia analyst Mark Mulligan told investors in a note, according to Business Insider. The analyst said that Shazam has 150 million monthly active users and provides a service to a total of 300 million to 400 million per year. Apple converting just 5% of Shazam’s monthly users into Apple Music subscribers would get the company to 7.5 million, according to Mulligan.

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In a statement at the time, Apple said that it planned to integrate Shazam into Apple Music in some form. As of this writing, however, Shazam is still a standalone app that isn’t integrated into Apple Music.

Mulligan apparently believes Shazam was a smart acquisition for Apple. He said that Apple adding just a small portion of Shazam subscribers would mean the “investment will pay for itself in spades.” He added that accessing Shazam’s data, which includes user music preferences, could also help Apple improve Apple Music’s slate of services.