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By all accounts, one of the defining differences in the election
was “The Ground Game” . The outreach by the 2 candidates to reach
voters “on the ground”, in their homes, on their phones, wherever
it was possible to make a possible contact. Once the contact was
made, the goal was to get them to the polls to vote for their
candidate.

You would think that the candidate with the most business
experience would be best prepared to build a national
organization that ran like clock work and made the final
difference in the election. You would be wrong.

In the 2008 election President Obama was able to utilize social
media as a call to action and funding and gain a huge advantage
over the Republican candidate who couldn’t match the online
advantage that President Obama created.

In this election it appears that President Obama was able to gain
re-election by putting together a national organization that only
raised the same amount of funds as the Republican candidate, but
was able to better use that funding to put together a ground game
“business plan” that was not only better than the Republicans,
but had better messaging, voter connection and was better
planned, implemented, distributed and executed on than their “far
better business people” Republicans.