The Big Zero dominates this year’s surprise social-sphere product sensation, Yo. Yo, as in “0” as in “zero-character app,” $0 spent on ads, “0” as in “1” followed by six “0’s” = capital raised for its inventor’s firm.

Putting Matthew Broderick at the wheel, the carmaker paid homage to the iconic film—with an extended commercial, as well as an unbranded mini-peek that threw its campaign into overdrive. PR Daily’s 2012 Digital PR and Social Media Awards were presented by Synaptic Digital. Learn more about Synaptic Digital here (pdf).