Content Partners

Our customers expect the best entertainment, the biggest brands and the greatest sporting events.

That is why we spend around $1.9bn1 a year on content – so people can see what they want, when and where they want it, on a range of different devices.

Our content strategy starts with the big-hitters – such as Disney, HBO, Time Warner, FOX, the BBC and Discovery Networks.

We also carry the main public and private channels in every country in which we operate. Not only that, but customers in different markets can get the best local programmes as a result of deals we’ve made with the likes of Sky (UK, Ireland, Germany and Austria) and British Telecom.

For those who want even more, we offer Netflix in several countries, MaxDome in Germany, Play and Play More in Belgium and MyPrime in Poland, Czech Republic, Slovakia, Ireland, Switzerland Hungary and the Netherlands.

We are also moving into commissioning original dramas. Belgium’s big hit was Telenet’s hugely successful Chaussée D’Amour, billed as a ‘sexy drama that explores the real cost of love’. In 2016, we announced our first multi-territory original programming partnership with All3Media, the UK’s largest independent television, film and digital production and distribution company. Together, we’ll co-produce four high-end dramas. The first of which, The Feed, based on the novel of the same title, was announced in early 2018 and will be produced by All3medias Studio Lambert. This exclusive content will be available to all our customers in Europe, Latin America and the Carribbean. We’re also co-producing The Rook, an exciting, supernatural thriller with Starz/Lionsgate.

In addition, we make strategic investments in the likes of All3Media and, in the UK, Lionsgate Entertainment, TV3 Ireland, UTV and SBS Belgium. We’re investing in sports, through channels such as Play Sports in Belgium, Ziggo Sports in the Netherlands and MySports in Switzerland, and through investments in the Formula E electric racing series and Glory Kickboxing. And we’re also supporting exciting start-ups in the digital and OTT space – with investments in the likes of iflix, Copa90, Cheddar and Little Dot Studios.