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Première Vision rebrands its trade shows for February 2015

From February 2015, a new brand policy will be implemented for the six specialized trade shows that are owned and run by the textile and accessory trade show organization Première Vision Paris.

Aim of the operation is to enhance the unique offer found at each of the six shows while benefitting, as a whole, from the reputation, image, global power and influence of the Première Vision brand.

Première Vision Pluriel now becomes Première Vision Paris, in order to better convey its identity as global event for fashion industry professionals. Each of the associated shows will also change name:Expofil, the show of yarns and fibers, becomes Première Vision Yarns; Première Vision, the internationally specialized fabric show, becomes Première Vision Fabrics; Cuir à Paris, the show for experts in leather and fur, becomes Première Vision Leather; Indigo, focused on design and creation, becomes Première Vision Designs; Modamont, show for accessories and components for fashion/design becomes Première Vision Accessories; Zoom, the show specialized in fashion manufacturing becomes Première Vision Manufacturing.

With this new brand policy, Première Vision aims to strengthen the international appeal of the offer from each of the business activities and shows to help make visits more efficient, optimize visitor traffic between the different shows, enrich the fashion offer so it becomes more global and inter-related, and streamline the readability of the Première Vision brands.

One of the first visible effects of this new brand policy and the reorganization of the shows’ communication channels will take place this November with the redesign of the websites of all six shows. They will be merged into a single website dedicated to Première Vision Paris.

All six shows, which are running for three days twice a year, supply materials and services to the global fashion industry - yarns and fibers, fabrics, leather and fur, patterns, accessories and components, fashion manufacturing – take place at the Parc des Expositions Paris Nord – Villepinte.

In February 2014, about 62,000 visitors including buyers, designers for fashion brands and accessories, and heads of fashion companies came to see the offer of the 1,950 exhibitors including spinners, weavers, accessory-makers, design studios, tanners and fashion-manufacturers.