Creating a Successful Grassroots Campaign

Make sure goals are Specific, Measurable, Achievable, Realistic, and Timely. This can be something as simple as deciding how many people you want to recruit to your campaign by the end of the month.

Create a strategy.

Strategies are a means to put a plan in place and tactics are how that plan will take place. For each strategy, there needs to be numerous tactics to put the plan into motion.

Communicate.

Communicating with the public is very important to any grassroots campaign. Be specific, choose the right audience, and use clear and concise language when stating the campaign’s purpose.

Update media.

All social media, digital media, and media needs to be updated to reflect all current changes of a grassroots campaign. Every grassroots event needs to be documented and placed in a portfolio for the public to view.

Get fundraising.

All campaigns require financial investments in order to be successful. The size of the campaign and purpose determines who much money will be spent.

Create and organize communities.

Create communities that reflect and embody the purpose of the campaign. Engaging the community is a wonderful way to gain insight, share stories, and organize meetings.

Build relationships with policy makers.

Educate and engage policy makers on organizational causes. Invite them to be part of the campaigning process. Become involved in organizations that policy makers frequent. Work with them to understand what is and isn't legal when campaigning.

Build coalitions.

Band together with a group of people who are advocating for the same purpose. There is strength in numbers. The more people who are involved, the more the public becomes aware of the campaign.

Be ready!

Grassroots campaigns often require physical labor, in the heat or cold. It's important to dress accordingly and bring supplies that will allow the campaign to run smoothly. Watch the weather reports and bring an extra set of clothes, or two.