Live Life Well

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Lettering a lifestyle motto for Canadians, commissioned by Loblaw Digital.

The meaning behind the motto.

Loblaw Digital is the digital arm of some of Canada's largest retail chains, including Joe Fresh, Shoppers Drug Mart Beauty Boutique, and the Loblaw family of grocery stores. Together, we crafted this lettering piece for their team website, to be used on internal culture initiatives and hiring. I lettered the team's motto; a simple mission statement that puts lifestyle at the core of the company's raison-d'être.