Offering a Free Trial

There are two options to give customers a better idea of your product: Offering a free trial or just giving a teaser of your product - With this article, we want to summarize the advantages and strategies of offering a free trial for your customers.

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Offering a free trial helped Shopify a lot to obtain get their large huge user base. Shopify was a small company and to prove the value of their proposition they offered and they are still offering 14 days of free usage. It helped them immensely to grow in a competitive market like the e-commerce market. Another good example for offering a free trial is Totango - a software for customer service. 38% of their new business came from free trials and freemium.

1. Put a referral program into your onboarding process. With this strategy, Dropbox managed to get 4 million users in 15 months.

2. Put your focus on "true evaluators" - Find out which users are active and using your service frequently. You can find active users, for example, with the help of google analytics and add Multi Session Users.

3. Make signing up easy and simple. Keep the signup form short with only three fields like username, email, and password. You could also consider adding social media sign up to make it even easier to sign up. A lost point you need to figure out by yourself is if you want to ask your user for credit card details when signing up. If you want to read more about it you should take a look at this blog post of Chargebee.

4. Put the main benefit of your product in the headline. In the subline, you can explain for whom it is and why they need it.