Open Now! Acqua Di Parma Barbiere Shop

Acqua Di Parma is opening its first barbiere in London, right here on Oxford Street.

Setting up shop in the Men’s Designer Street Room at Selfridges, this exclusive space (painted in Parma’s trademark yellow and filled with black-and-white prints) celebrates the time-honoured ritual of a traditional Italian shave. Enjoy a range of experiences from the label’s quick-but-relaxing Express Shave to eyebrow shaping and skin-enhancing face peels.