Clients

Competegy helps companies develop partner channels and maximize alliance relationships. Larry Gregory is an experienced consultant (Accenture and Competegy) and led international partner organizations at Microsoft,enabling thousands of ISVs to deliver innovative products. Competegy clients have won 10 Microsoft Partner of the Yearawards.Client Quotes are provided below. Request a partner strategy meetingto discuss your channel development or alliance management needs.

Client Quotes: Microsoft Alliance Management

“Micro Focus is a top 10 software company with a global relationship with Microsoft. Larry (Competegy) helped improve our alliance messaging and engagement: his deep knowledge of all things Microsoft is invaluable. Competegy is a great resource for managed partners seeking to optimize their alliance with Microsoft.”

“Larry Gregory/Competegy is an excellent writer and project manager. He was able to quickly generate win wires in support of our Microsoft alliance and is a superb marketing resource for partners seeking to communicate their success in “Microsoft’s voice”. Larry knows the Microsoft Partner Ecosystem better than most and in addition to win wires, he can help you with many other aspects of your Microsoft business.”

“PROS is a globally managed Microsoft Co-Sell ISV. We deliver compelling dynamic pricing solutions to customers worldwide. We hired Competegy to create Microsoft marketing and co-sell materials and lead the development of our Partner of the Year award nomination. Larry Gregory has provided excellent insight and support to advance our Microsoft relationships and we are thrilled to have received the 2017 Microsoft Alliance Global Commercial ISV Award. I would recommend Competegy to other Microsoft ISVs seeking to maximize their Microsoft co-sell potential.”

“Competegy (Larry Gregory) helped us with Microsoft win wires and our partner of the year award nominations. Larry did a great job managing the process and representing our success in Microsoft terms. His combination of deep Microsoft partnering expertise and independent perspective on our business was invaluable.”

“Larry prioritized and authored partner win wires for us at Icertis. His in-depth knowledge of Microsoft resources and motivations combined with his superb writing skills make him a great extension of the marketing team. I’d recommend his work to other partners looking to enhance their partner marketing.”

“Larry Gregory (Competegy) helped us at Tata Communications think through our Microsoft cloud strategy. His knowledge of Microsoft programs and motivations is impressive. He was a great help for us thinking through our CSP strategy and I’d recommend him to other companies charting their cloud strategy and seeking better alignment with Microsoft.”

“Larry helped us quickly understand how to best align with Microsoft, identify the right stakeholders in Microsoft partner and industry teams, and engage them effectively. I recommend Competegy to other companies seeking to maximize their alignment with Microsoft.”

“Larry provides unique expertise given his prior history at Microsoft and experience working across Microsoft partners. He brought clarity to our Microsoft messaging, helping us craft a partner award nomination that our Microsoft Partner Manager called ‘a work of art’. I’d recommend Larry to other Microsoft partners looking to maximize their alignment with Microsoft.”

DNAnexus serves as a platform for genomics and bioinformatics data processing, analysis, management, and collaboration. We’re globally adopted in clinical testing, biopharma, academic medical centers and healthcare organizations around the globe. Genomics and bioinformatics programs come to us when they need to resolve a variety of bottlenecks up and down their workflows. Enabling our platform on Azure has created significant value to our organization and built a strong relationship as a Microsoft managed ISV partner. Larry Gregory’s experience is invaluable for Managed ISVs looking to get the most out of their Microsoft relationship. His involvement led to strategic relationships with Microsoft and drastically improved our Microsoft go-to-market readiness.

“Our company has won several Microsoft Partner of the Year awards, but nevertheless we struggled to convert that prominence into engagement with Microsoft field sales or realize substantive revenue from the recognition. Competegy helped our team turn that around by enabling us to more productively leverage Microsoft as a partner. Larry’s insights, facilitation skills and the connections he leveraged from his personal network were key to realizing breakthrough new opportunities and have resulted in the best Microsoft sales engagement we’ve experienced in our 30 year history.”

“SWC is a Microsoft IP Co-Sell Managed Partner with 13 Gold and Silver Competencies. We have deep expertise in Microsoft products yet gained significant value from having Competegy translate our work into terms that resonate better with Microsoft stakeholders. I’d recommend Competegy to other Microsoft partners seeking to maximize their alignment with Microsoft.”

“Larry helped us quickly pull together a compelling Microsoft Partner of the Year award. His knowledge of Microsoft priorities and messaging is unique: I’d recommend him to other partners seeking to maximize their Microsoft alliance.”

“As a managed partner, we seek to make the most of our partnership with Microsoft. Larry Gregory provided coaching and advice, improving our effectiveness with Microsoft marketing and partner alliance teams. He also opened doors to Microsoft field sellers, accelerating our sales pipeline. Competegy is a great option for Microsoft cloud partners looking to translate their Microsoft partnering relationship into meaningful sales and marketing activity.“

“Competegy provides a valuable service to maximize the Microsoft Inspire conference. Larry Gregory helps partners such as ImageTag understand Microsoft motivations and source meetings with appropriate partners. I’d recommend his work to others seeking to get the most out of the Microsoft Inspire event.”

“As a 15-year industry leader in mobilizing mission-critical business processes, Mi-Co is very receptive to process improvement. In a very short period of time, Larry Gregory/Competegy enabled us to drastically improve our alignment with Microsoft as a partner. This included securing marketing funds, admittance into valuable go-to-market programs, and facilitating introductions to Microsoft sales teams. Larry brings an incredible array of connections and Microsoft domain knowledge that even a Gold ISV partner like us found highly valuable. Larry has the magic touch and knowledge when it comes to working with & leveraging Microsoft, and I absolutely recommend him to help grow any Microsoft partner’s business!”

“After launching Microsoft Azure support, nVoq needed to optimize our Microsoft alignment. Larry Gregory (Competegy) quickly helped us understand where we fit in the Microsoft world and align us with appropriate stakeholders. His efforts uncovered funding that more than offset his consulting fees and improved our ability to engage Microsoft and the Microsoft partner ecosystem.”

“Hanu Software is a managed Microsoft partner, offering Azure consulting, marketplace, and managed solutions. Larry Gregory helped us to quickly synthesize our Microsoft partnership messaging in a way that proved most valuable for us as well as Microsoft. As someone fairly new to the Microsoft world, I highly recommend Competegy to others looking to understand how to maximize their impact as well as navigate through Microsoft.”

Emily Murphy, Director of Marketing and Communications at Hanu Software

“As a managed partner with extensive sales and marketing integration with Microsoft, we’re continually looking for ways to accelerate and expand our partnership. Larry provided exactly this expert advice to help us better position and align ourselves with Microsoft. I’d highly recommend Competegy to other partners seeking to make the most of their Microsoft partnering relationship.”

“As a successful BizSpark startup, I appreciate the need to leverage Microsoft technology and programs to efficiently scale our business. Larry was able to maximize our alignment with Microsoft teams, including consideration for Managed ISV status and securing marketing funds & support. In addition, he ran campaigns that reached thousands of prospects for our channel management offering. I’d recommend Competegy to other startups interested in leveraging Microsoft as a partner.”

“Competegy helped us identify channel partners for the US market. This entailed refining our messaging, researching viable partners, and leading the recruiting effort. I would recommend Competegy to other software companies looking to expand their partner channels in the US.”

“I worked directly with Larry Gregory/Competegy to develop our partner strategy. He brought a proven channel development process and valuable partnering perspective to BA Insight. His combination of high-level strategy and hand-on recruiting was just what we needed to identify new channel partners. I’d recommend Competegy to other software companies looking to accelerate their channel strategy.”

“Larry Gregory helped us formulate our channel strategy as well as research, engage, and develop relationships with prospective partners as CAMMS expanded its worldwide presence into the US. I’d recommend Larry’s channel development work to other firms looking to develop channel partners.”

“Larry Gregory has been a valuable addition to The DeSai Group executive team. As VP of Strategy & Marketing, he improved our company messaging, sourced and followed-through on business development opportunities, and was a valuable advisor to our business strategy. I’d recommend his work to others in need of strategic or business development leadership.”