The word 'challenge' is one of the first words in our dictionary, as Johnny English might say. Even though most of times the deck is clearly stacked against us, we always take something away from our assignments.

On this particular project for Nestle, which is for the new Shreddies & Cheerios campaign. We not only found ourselves moving and shifting strawberries a million times, but were also battling the law of milk before our cereals were beyond soggy. It's pretty close to porridge if you were wondering.

Nonetheless, this being one of our first styled shoots of this nature, we believe we captured 'The Professional Creative Breakfast' spot on.

After ten years in Mayfair, Pure Waffle London, moved all its waffles, staff and waffle makers to Knightsbridge. We shot their best dishes, sampled hibiscus mocktails and shot in the lovely afternoon tea room upstairs.