Jaguars unveil their new logo
Posted by Michael David Smith on February 5, 2013, 4:36 PM EST

We noted this morning that the Jaguars were preparing to unveil a new logo. Well, it didn’t take long.

At a “State of the Jaguars” press conference this afternoon, the team unveiled the new logo, which you see here.

Said Jaguars owner Shad Khan, “Nothing brings a team more to life than a team logo.”

I’d argue that winning a Super Bowl brings a team more to life than a team logo, but for a franchise that needs to make a lot of changes this offseason, the new look is a small part of what Khan hopes will be a new beginning.

On a related note, what are the chances that the Chiefs update their look at all this offseason? There's practically no chance that the logo changes (it's pretty much timeless), but I think there are a lot of people who think that the jerseys are a bit dated.

Something drastic like what the Seahawks did probably isn't necessary, but it could work out well. Changing the yellow on our jerseys to a gold would be awesome, as well as possibly incorporating some black like we've got on the logo. That being said, I would be plenty happy with a tasteful update like the Vikings or Rams got not too long ago. This is the beginning of a new era - does Clark break tradition to commemorate it?