Sunday, January 03, 2010

Design & the hierachy of what's important

apple's design guru jonathan ive talks about mac design & unibody macbook manufacture. thanks @lefsetz for the heads up on this. remarkable for the intentionality of making things simple and intuitive. of taking 6 things and boiling them down to one. of making priorities clear by the process of design.

it reminds me of a bob dylan interview where he talked about the challenge of paring lyrics down to the absolute essentials. and it's not just in gadgets or tools or art, but in how we make clear what is important in life, in work, in our interactions. fascinating, challenging, inspiring and admonishing. a great way to spend 5.5 minutes that will burrow themselves in your brain.