The Unbelievable Effects of Video Retargeting

Imagine being able to track every visitor’s action on your website, and then putting relevant videos in front of them about their interests. Then imagine that you can do all this for a SUPER LOW PRICE. Find out more in our video retargeting guide…

On television your audience can only be targeted by what show they’re watching (not nearly as specific as RETARGETING), they cost LOADS and the results are immeasurable (most people don’t even watch television adverts!).

Retargeted Facebook ads can do so much more than that and at a FRACTION OF THE COST.

Types of Retargeted Videos

The visitor is interested in your product, but hasn’t purchased yet…

…so, we’re going to run a retargeted video that deals with the possible reasons for NOT PURCHASING.

E.g. if price is an objection, create a retargeted ad that offers leads the chance to pay in installments. You don’t have to say your original price is high, just tell them that the new installment plan is A BARGAIN and VERY EASY.

Create scarcity-

If customers are taking too long to buy, create limited-time offers, or discount deals that restrict your leads freedom of choice.

These videos tap into a viewer’s FOMO (fear of missing out) and are awesome converters.

You don’t have to JUST offer discounts either. Check out our Northern Lights Scarcity post in the related articles at the bottom of this page.

Retargeted Videos: How To

With all that information under your belt, you’re probably desperate to get started, right?

If you’re worried that retargeting might be too technical, don’t sweat, it’s a doddle with the help of our guides.

In order to create your video retargeting campaigns, follow these lessons IN ORDER:

Make sure you take those lessons in ascending order, from 1 to 4 (or 5).

Otherwise, it won’t work or make sense.

Did you love this blog? What do you think about video retargeting? Leave a comment or send us a message and we’ll reply as soon as Einstein Marketer’s social media manager has stopped talking about his 1 table tennis victory.

Josh is the Director of Content at Einstein Marketer, previously working as a Content Manager, freelance copywriter and marketer. He writes, edits, proofs and strategises content for Einstein Marketer's agency and their clients, sharing the most successful tactics and strategies with his lovely audience. He hates writing in the third person, follow him on the social links (above) so he can get back to writing as himself.

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One thought on “The Unbelievable Effects of Video Retargeting”

Totally agree with you on this one. There are truly some unbelievable effects when using video retargeting strategies to get things done. I like to pair it up with loyalty videos through our consultant software company, Treepodia and their team. At the end of the day you must work with consultants who understand you and are fully knowledgeable about meeting yoru business needs.