Eaton CONEXPO: Powering a major event

Flexing Eaton muscle at Conexpo

Eaton Hydraulics makes the world turn, move, haul, dig and lift. With awesome power and precision. When the industrial powerhouse wanted to flex its muscle in a big way in Vegas at North America’s largest construction trade show—CONEXPO—it brought in the big guns from Concept Group. To take full advantage of an event that comes once every three years and draws 2000+ exhibitors and 130,000 visitors, Eaton needed a booth that performed as well as their products. They started with an impactful 40×80 space and engaged us to maximize event impact.

It takes two to partner.

Concept Group is devoted to growing our clients’ businesses. We do so by getting to know your organization from top to bottom and by partnering with internal teams to deliver bold ideas that produce tangible results.

If you want a fresh, bold take on your marketing efforts, contact Theresa Weber, Senior Vice President — Strategy & Operations, at info@conceptgroup.com.