Apply Lower Case Filters in Google Analytics

Administrator

Posted on 3.19.2008

Are you a Google Analytics user? If so, you may unintentionally be
misunderstanding how well your pages are performing. Users that fail to
implement lowercase filters in their accounts could find separate metrics
for the same page! For example, if you have a page on your site that can be
accessed by going to www.yoursite.com/Products.htm but you could also
access the same page by typing www.yoursite.com/products.htm,
Google Analytics would track them as two separate pages. Applying lowercase
filters will change those field names to all lowercase letters and ensure that
page views are being tracked properly.

Create A Lowercase Filter: Within Google Analytics on the Add Filter
to Profile page, select the filter type "Custom". Select the radio button next
to "lowercase filter" and then the filter field that you want to apply the
lowercase filter to and click Finish. This does not affect historical data but
filtered results will begin to show up in the reports from this point forward.