The concept of digital transformation has quickly become the center of gravity for discussions about the future of technology investments, markets in general, and enterprise strategies. Is it justified or is it just a mechanism of the marketing machines of big technology companies?

We believe it is the former, as an increasing number of business and government leaders put a stake in the ground that digital investment holds the promise of creating new levels of productivity, and as such, will be the most significant source of wealth creation in this century. Typical of this sentiment is a recent quote from the CEO of one of the world’s largest financial services companies: “We are no longer a bank, but a technology company in the financial services industry.” [1]