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The U=U movement: a global phenomenon

The Prevention Access Campaign is scoring impressive gains around the world – but challenges still remain, writes PositiveLite.com publisher Bob Leahy

The Supporters

The Prevention Access Campaign’swebsite is the hub of the ubiquitous Undetectable = Untransmittable (U=U) campaign. It’s impressive. "Slick marketing", its detractors like to label it. Bruce Richman, the campaign’s founding light, would prefer to call it professional. And it is: campaign posters generated by supporting agencies from the USA, the UK, Italy, France, Greece, the Czech Republic, The Netherlands, Macedonia, Spain, Ireland and Turkey slide in and out of view. There are endorsements from the world’s leading HIV scientists and luminaries. There is the science behind U=U and there are answers to frequently asked questions.

Perhaps what will impress most though is a Community Partners page listing the names of over 200 agencies from around the world in 24 countries who have lent their name to the campaign – big names like The International AIDS Society, AIDS United, Terrence Higgins Trust, TheBody.com, GMFA, GMHC, Housing Works, NMAC, the International Community of Women Living with HIV, MSMGF, NAM (aidsmap), the Positive Women's Network, San Francisco AIDS Foundation, The Well Project, Treatment Action Group, Harlem United and many more.

Canadians will recognize names like CATIE, The Canadian AIDS Society, CPPN, AIDS Action Now!, ACT (The AIDS Committee of Toronto), Toronto PWA Foundation, the Canadian HIV/AIDS Legal Network, CTAC, ICAD, ICAS, ACCM, The British Columbia Centre for Excellence in HIV./AIDS, Health Initiative for men, PASAN, Realize, YouthCo and of course PositiveLite.com, the first Canadian organization to sign on.