Success Stories

“We were able to distribute our content in a scalable manner and achieve superior results compared to other marketing channels. With the help of Outbrain’s recommendation technology, our mobile user base grew by up to 80%.“

Saman Hashemian, CMO 8Fit

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8FIT (Fitness App)

RESULTS

1 in 3 Readers installed the app

>30k More app downloads per month

$3+ Decrease cost per install

“Outbrain’s Lookalike Audiences layered on top of the network’s premium placements made it possible for us to scale while beating our KPI goals.“

Kyle Abbott, Vice President, Media Strategy and Analytics

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EverQuote (Auto Insurance)

RESULTS

52% higher CVR vs. standard campaign

23% lower CPA vs. standard campaign (mobile)

19% lower CPA vs. standard campaign (desktop)

“Native content is a key part of Microsoft‘s storytelling and demand generation strategy. Our work with Outbrain helps us scale our content across a broad set of quality publishers with the right level of targeting and intelligence.“

Yoli Chisholm, Marketing Director, USCMO Microsoft

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Microsoft (Tech Company)

RESULTS

180% more leads than social channels

57% lower CPA than social channels

75% higher conversion rate with site retargeting

“Being able to slice up targeting by demographics, location, lookalikes, and interest groups finally allowed us to figure out what content we should serve to the right customer at the right time.“