1. Instant cooling and continued cool feeling, just get towel wet - wring out water - snap it a few times, then you will get it cold. Once it gets warn, as long as the fabric stays moisture, you can snap it again for re-cooling. Or you can repeat the first step for re-cooling. 2. Fast and effective way to cool you down from the unbearable heat in hot summer days. When it's wet, it can effectively reduce the body's surface temperature of 20% -30%. No matter you're playing ball games, doing exercise, training at the gym, taking part in outdoor sports, working outside, or even get a fever, it would be a great towel for your fast cooling down. 3. Lightweight and compact, makes it easy to carry around you and great for travel. Solf and breathable material brings you a comfortable feeling and will not harden even when it dry out. 4. Absorbency, it can absorb your sweat quickly when it's dry and has almost 4 times absorbility than its own weight. 5. Compact and lightweight, you can around or tie it on neck, put it on head, drape it on shoulder,wrap it on wrist or any way you like to hold it. 6. Chemical-free, this cooling towel is a physical technology, no chemical additives, no odor - Healthy and Environmental. Machine washable, and it wouldn't reduce the towel's cooling effect. 7. This Cooling Towel would be a Great Cool gift for your family, your friends and anyone who lives in the hot weather places and the sports enthusiast etc. Your Choice Cooling Towels would be a thoughtful Gift for Sports Lovers in hot summer!