Britt Perry Joins Lake Group Media List Management Team!

Armonk, NY - Effective immediately - Lake Group Media announces that Britt Perry has joined the organization in its media sales division as Vice President.

Britt joins Lake Group Media Inc. with 20+ years of experience in the data management services industry. Britt previously held the position of Senior Vice President in data management at American List Counsel (ALC) where her portfolio included blue chip non-profit, publishing and merchandise accounts.

Britt is a tireless worker that has garnered the praise of list owners and brokers alike throughout our industry. She has a proven track record of growing revenue with creative, forward thinking to find new opportunities from existing business along with expansion of new revenue streams beyond traditional channels. Britt also provides clients with the perfect blend of experience and talent, coupled with an unmatched level of service and commitment to her clients.

“Britt is universally respected by her peers and recognized as one of the best media sales managers in our industry. We are absolutely thrilled that she has chosen to join Lake Group Media’s list management team,” said Lenny Medico, Senior Vice President of List Management. “Britt is an integral piece to our existing talented and experienced media sales team as we are poised to continue to deliver successful “Marketing Partnerships” and revenue growth for all of our clients!”

Lake Group Media, Inc. is a leading media buying and media sales agency specializing in direct mail, email, social programs and online channels. LGM has the experience and knowledge it takes to plan, build and analyze a profitable marketing program and the innovation and determination to generate the revenue that funds one.