The First Steps to Auditing Your Pinterest Profile

Two years ago I totally knew what was up. Hell yeah, link-ups. Twitter chats? I’m all over it. SEO keyword customization and custom WordPress themes were easy. I doled out advice to other bloggers like it was candy: take it, remember it, enjoy it.

Now, here I am, all when did Pinterest get an algorithm change and people have finally given up on Google Plus?!

I’ve made myself a promise: concentrating on one social media platform at a time, I will slowly move myself out of 2013 and into the present day.

Because I recently bought an iPad and Pinterest has been my go-to time waster lately, I’ve decided to start there.

Tonight I laid on my living room floor reading a bunch of articles that spoon fed me basic advice, such as “have a profile picture” and “include your blog’s keywords in your profile description.” I moved onto some bible length articles that I quickly realized were now out of date, and finally landed on some content that I decided would actually help me, like this post.

It theoretically sounds like some crazy shit, but I read through the second article a couple of times and decided to start there.

Here’s what I’ve done so far:

Went through and deleted old, irrelevant pins (approx 500)

Split some larger boards up into multiples – click here for a walkthrough video

Reorganized my boards in a way that made sense – click here for a tour video

Updated all of my board cover photos

Simplified each board name, ensuring it reflected the board’s content

Now I’m wishing I had the forethought to take some before and after photos.

Anyways, here’s what my profile looks like now:

I’m starting with 387 followers.

While reorganizing my boards, I made sure to put the ones most relevant to my blog at the very top.

I also want to clarify why I deleted so many pins in one go. I didn’t remove them just because they were performing poor statistically, or because they had zero repins. I deleted them because they were old, outdated, ugly, or similar.

I’ve had my Pinterest account for almost five years; there was a lot of old shit 23 year old me liked that 28 year old me doesn’t! It was an opportunity to clean house, not decimate it.

That being said, there’s still a shit-ton of work I have left to do, but I think I’m off to a good start, and have begun to form a general game plan for the remainder of what I need to do.

Here’s what I’m doing next:

Editing each board description to include relevant keyword

Choosing a category for each board related to its content

Updating pin descriptions if needed

Removing hashtags from pin descriptions

Deleting any pins with broken or outdated links

Here’s what I’d like to do in the future:

Concentrate on pinning original content instead of repins

Include Pinterest specific images in my blog posts

Write a better profile description

If all goes according to plan, I’d like to see my existing Pinterest account grow like a teeeeeny tiny plant, laying dormant in the shade for five years only to emerge with a little bit of TLC. I’m not sure if I’ll continue to make blog posts updating my progress – that’s for future me to know and everyone else to find out!

Want to read more Pinterest related content from me? AWESOME. I can help you with that! Add your name and email to the list below, and I’ll send you a quick note when I have something new, and Pinterest-y to share with you.

My major business goal for 2018 is to cut down on the number of opt-ins and email buy-ins I’m offering. I don’t know about you, but I’m exhausted and entirely OVER having to “sell” my email address just for one spreadsheet or .pdf file.

Hey Ashley! Thanks so much for including my post here. I’ve actually just done a full guide to Pinterest to help you to take it to the next level (it’s way better than the original post!), which you can find here 🙂 Thanks again!

I really appreciate all of this great advice. It’s very clear and valuable.
When you said that you improved the descriptions on pins, do you write really great descriptions on every pin, or just your own pins for your website?

PinPinterest has been with me from the first day when I started using Pinterest. The results I got with this tool were legit, safe and most importantly automated. It increased my Pinterest account’s visibility and performance. Now, I feel like a celebrity on Pinterest, when I see my followers.

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Hey it’s me! My name is Sydney and I like to create stuff. I started this blog to share strategies about online businesses + Pinterest, but after two years, I found myself getting bored. Now Wild Co. is a personal blog where I share the deal on my life, weight loss, and business.