Spanish Broadcasting System, Inc. (SBS) radio presents the world premiere of J Balvin's latest single "Bobo"

Enjoying his current success after numerous world tours, the artist of the moment J Balvin presented the exclusive world premiere of his new single “BOBO” on Spanish Broadcasting System, Inc. (SBS) (Nasdaq:SBSA) top rated radio stations across the country. SBS Radio supported J Balvin’s previous single “Ginza” as it became the hit of the season, topped the charts and remained a favorite of listeners for several months.

The world premiere of this successful new single was launched on several SBS Radio stations on Friday, May 13, along with an exclusive radio interview on “El Vacilón de la Gatita” with Betzy Vázquez “La Gatita” of El Zol 106.7FM. It was also announced that it will be available for download on iTunes and digital platforms.

“Bobo” follows J Balvin’s worldwide hit “Ginza,” which set the stage for world fame by breaking airplay and streaming records.

The new single was produced by SKY and features Mosty and Bull Nene; a combination that without a doubt will become the next hit of his career.

“BOBO is a song that’s as real as its name!! And with GOD’s favor, once again we dare to break out of our comfort zone without fear and risk a concept that will make history,” affirmed J Balvin.

Listeners are welcomed to join in on social media with the hashtags: #VIVALAMUSICA #ELVACILONDELAGATITA #YOSOYCARLOSDAVID.

“One of the most important artists for the millennial generation, J Balvin preferred our SBS radio stations as we have been an important part of his career since the very beginning. His current connection with Latino youth is so impressive that we are sure his new single will become a super hit, thanks to today’s bicultural millennials,” commented Jesús Salas EVP of Programming and Coordinator of Multi-Platforms at SBS.

The following SBS Radio stations participated in the premiere of “BOBO”:

— SBS New York: Mega 97.9FM

— SBS Los Angeles: Mega 96.3FM

— SBS Miami: El Zol 106.7FM

— SBS Puerto Rico: La Mega 106.9FM, La Nueva 94FM

SBS Radio has helped rocket to stardom several singles of well-known artists such as Carlos Vives, Farruko, Maluma, Prince Royce and Alex Sensation, amongst others.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/spanish-broadcasting-system-inc-sbs-radio-presents-the-world-premiere-of-j-balvins-latest-single-bobo-300268576.html