Fisher-Price Green Lights "Little People" CGI Series for 2015

FISHER-PRICE GREEN LIGHTS FIRST SEASON OF GLOBAL PRESCHOOL FAVORITELITTLE PEOPLE® SERIES

HIT Entertainment In Production on 52 Episodes To Debut Fall 2015 For the First Series of Little People

LONDON /NEW YORK / EAST AURORA, NY – June 16, 2014 –HIT Entertainment, one of the world’s leading preschool entertainment companies and an affiliate of Fisher-Price, has today announced that a brand new CG animated Little People® series, has entered pre-production. Based on the iconic Fisher-Price®Little People® brand, beloved by children globally for over 55 years, the new series is being produced out of HIT’s UK content hub. The new series emphasizes the power of discovery to inspire imagination, creativity and thinking skills, and is planned for release in late 2015.

The production is the first collaboration between HIT and Fisher-Price to develop a Fisher-Price franchise since HIT was acquired by Mattel in 2012.

“Children have grown up with and loved the Little People brand for generations,” said Geoff Walker, EVP, Fisher-Price Global Brands Team and HIT Entertainment. “Today’s preschoolers connect to brands through powerful and engaging storytelling. Green lighting the first production of Little People series means we will bring the brand to life for this new generation. We’re committed to growing the Little People brand into a true entertainment franchise by leveraging the development and production expertise of HIT Entertainment.”

Michael Carrington, VP Global Content & Executive Producer at HIT Entertainment said: “The Little People brand has been close to the hearts of girls and boys, aged 1-5, around the globe for over five decades, and we look forward to bringing these characters to life and to the screens of viewers globally. Keeping true to the Little People brand essence, the content will be fun and engaging; inspiring children to build connections with the world around them to stimulate their imaginations.”

The Little People brand has been creating iconic connections, inspiring imaginations, and encouraging long-lasting fun for more than five decades. The toys encourage open-ended imaginative play with environments built around familiar people and favorite places for preschoolers like the zoo, farm, and town. Available in more than 60 countries, the Little People brand has also been the #1 property in Preschool Playsets in the U.S. for the last two years according to NPD Data. For more information, please visit www.littlepeople.com.

HIT Entertainment excels at creating and building globally successful brands which capture the hearts and imaginations of preschoolers and their families. This is achieved through exceptional storytelling in multiple formats, enhanced by creating high quality character-based products and experiences with best-in-class partners. HIT Entertainment’s lines of business span television and home entertainment production, content distribution, digital media, and live events and attractions. HIT Entertainment, a division of Fisher-Price, and a subsidiary of Mattel, Inc. (NASDAQ:MAT), has operations in the UK, US, Canada, Hong Kong and Japan. For more information visit www.hitentertainment.com

About Fisher-Price

Fisher-Price, Inc., a subsidiary of Mattel, Inc. (NASDAQ:MAT-FP) located in East Aurora, N.Y., is one of the leading brands of infant and preschool toys in the world. The company’s legacy of high quality toys has enhanced early childhood development for more than 83 years. Some of the Company’s best-known “classic” brands include Little People®, Power Wheels® and Imaginext®. Fisher-Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs), as well as a wide array of character-based toys inspired by high quality children’s programming such as Dora the Explorer™, Mickey Mouse Clubhouse and Thomas & Friends™. The Company’s website, www.fisher-price.com, as well as its Facebook page, www.facebook.com/fisherprice provides valuable information and resources to parents and grandparents around the world.