B2B Sales, Lead Generation and Marketing Blog

Marketing automation is all the rage, and for good reasons. Powerful marketing automation software makes it possible to reach people on a more personal level and easily track interest levels and responses. It allows you to create a seemingly individualized experience for prospects and customers. It also allows you to get more out of targeted lists of prospects, helps you qualify leads, and makes it easier to retain current customers and cross-sell and resell products and services. In short, it’s a cost-effective sales solution that works—if you know how to use it.

Below are 10 powerful predictions and statistics on marketing automation.

1. “Revenue in the marketing automation industry is predicted to grow by 60% in 2014. That’s up from 50% annual growth in 2012 and 2013.” –Customer Experience Matrix