Tag: Tier

Notetaking app Evernote today announced that it’s rolling back unlimited storage for its Premium subscription tier of service that first became available in late April. Going forward, Evernote Premium will be capped at 10 GB in storage per month.

Before the April introduction of the $ 49.99/year Premium tier, Evernote’s paid service could store as much as 4 GB per month. And before that, the limit was 1 GB a month. So the unlimited storage option must have proved quite appetizing for some Evernote users. But Evernote was unpleasantly surprised by the results of the announcement.

“Unfortunately, ‘unlimited’ is such a powerful term that it ended up being both confusing and problematic. Almost instantly, people began using Evernote in a completely new way: mass file storage and backup,” Evernote vice president of marketing and brand Andrew Sinkov wrote in a blog post on the news today. Service quality went down, Sinkov wrote.