genius my perfect toast

genius my perfect toast

SAMPLING TOUR BUS: MY PERFECT TOAST

Proving that gluten-free bread really can be tasty.

At the heart of the ‘My Perfect Toast’ campaign was a sampling tour to various UK festivals and town centres in the Genius branded campervan, including Latitude, Cornbury and the centre of Edinburgh. As well as providing the full experiential package, consumers were handed discount coupons that they could redeem at local supermarkets.