This is the story of how we worked with Uber India to create meaningful value in an Uber Driver lives.

Platforms

Web Responsive

IOS

ANDROID

Services

UI UX Design

FRONT END DEVELOPMENT

BACK END DEVELOPMENT

Industry

RIDE HAILING SERVICES

A Unique problem to India

Designing for rural India is a practice of helping people to make their lives better by bridging the gap between rural India and technology. The key is to understand their motivations and barriers and produce solutions that are empathetic to their needs and aspirations.

Growth of Uber in India led to a surge in Driver Walk-ins in Uber India offices, often with concerns like

"I cannot Understand this technology""How does this app work?"

"I can't read English too well"

"Where can I track my incentives?""I don't know how to use the Maps"

Knowing real users and real struggles.

Ganga is a 41 Year old driver from Patna, Bihar. He recently shifted to New Delhi in the search of a job as an Uber driver Partner.

I want to lead a respectable lifestyle and make money to put bread on the table.

Ganga Prasad, 41

Uttar Pradesh, India

His Aspirations

- Wants to be associated with Uber

- Wants confidence on the job

- Wants a better lifestyle

- Wants recognition for his work

His pains

- Struggles with connectivity

- Fears technology

- Poor English reading

- Confused by complex interfaces.

His pains

Feels unequiped to drive his own career in the right direction

We proposed trustworthy digital solutions that mentor Uber Driver Partners to be best at their jobs and more aware about related updates.

Uber Guru

A personalised content delivery platform for Uber drivers based on their ratings, location and trips hosting rich multimedia content, interactive videos, instruction based learning and assessments enabling drivers to get better at their jobs.

Uber Club

A rewards program designed to help Uber India Diver Partners grow their business, reduce their overall operating costs and stay healthy.

Driver Sourcing Portal

Designing for rural India is a practice of helping people to make their lives better by bridging the gap between rural India and technology. The key is to understand their motivations and barriers and produce solutions that are empathetic to their needs and aspirations.

Defining criterias and prioritising activities

Users stories play an important role in the design process which helps us in determining the end goals of the user and functionalities of the end product.

A DTI in Sholapur is about to graduate a batch of 40 drivers and all of them are searching for jobs with their new found skill. The DTI wants to contribute to that as job guarantee is a major factor in securing future batches for the institute. DTI wants to send all the drivers information to Uber and see if we can help in getting the driver a job.

An unemployed person with a driving license is in search of jobs and would like to drive on Uber full time or part time. Since he doesn’t have a car, he is looking for other ways to drive on uber under someone else’s car

Uber DTI

A referral portal where individual drivers or driver training schools can register and upload driver leads for Uber and get rewarded when their leads get accepted in the Uber system