Overview

This store responds to CCC’s ambitions, kick-starting a transformation from trusted, international brand to global retail company. It conveys the brand’s core strengths of endless choice at great value, on-trend styles, transparency and pride in product quality. The new 1,000sqm Lubin, Poland statement store helps customers browse an abundance of styles in an easy-to-shop mode. It offers ‘Style Made Simple’; a convenient showcase that highlights CCC sub-brands and tells the company’s story with confidence.

Where, When

Lubin, Poland, September 2017

About the client

CCC is the Polish market leader in the footwear retail industry and has a strong following in Eastern Europe among 25-35-year-old women.

What we did

Retail Environment, Wayfinding & Signage, Branding

The retail market is constantly changing and we have to invest in change to keep moving forward. This new CCC concept guarantees we are prepared for the future and gives us a platform for any developments the market might bring.

Dariusz Milek, CEO of CCC

The results

The interior architecture delivers a more ordered shop-in-shop layout with intuitive navigation across all departments. The original CCC logo and graphics have also been updated – the three CCC letters have been simplified. The fully glazed shopfront frames lightboxes and digital LED screens, immediately engaging passers-by. Continuing in-store, a central walkway and linear lighting feature lead shoppers through the space, branching off to individual shop-in-shop ‘rooms’. Clearly defined and branded, each of these shops features end-of-run promo tables, convenient seating and integrated accessories for cross-merchandising appeal.

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