Ms Slough said about 40 further protests went ahead across the UK on Friday, with about 780 people taking part.

A further four are planned for Saturday, and another is planned on 9 May.

'Cover up more'

Hannah Lynes, who took part in a protest in London earlier, said a male customer complained.

"As we were getting ready to leave, the assistant manager came over to inform us that a male customer had complained," she said.

"We had already stopped breastfeeding at that point so she wasn't really asking us to stop or to leave.

"She suggested that we should cover up more in future."

Wioletta Komar has not breastfed in public since being asked to leave Sports Direct

Nicole Holmes, from Tamworth in Staffordshire, joined 15 other women protesting at the town's Ventura Park store earlier.

"We've been avoided by the people working in the store but we've had a lot of positive feedback from people passing by and shopping - some very positive vibes," she said.

"When that woman was asked to leave the store in Nottingham it was humiliating for her and could have put her off breastfeeding in public for life, which is upsetting because it's an emotional time in a woman's life when they need all the support they can get."

Jodie Wood said the Huddersfield store staff were "friendly and professional"

Victoria, a breastfeeding support worker who took part in the protest in Lincoln, said Sports Direct should know the law and should train its staff.

"They've not publicly said sorry, they just sent her a bouquet of flowers three months afterwards, after it went into the media," she said.

Protester Samantha Crowie said the Norwich nurse-in was "small but committed"