Content

With the right content – and content strategy – user communities and technology-focused associations can be the authoritative source of timely, relevant, comprehensive and engaging intelligence for their industry. SmithBucklin’s team of experienced content strategists, content developers, and content marketers can help organizations create customized strategies that will:

– Elevate the voice and presence of members by leveraging their inherent knowledge.
– Engage a larger audience.
– Expand opportunities for non-dues revenue.

With offerings that include online content hubs, newsletters, curated industry news, unique thought-leadership, print publications, and more, SmithBucklin can help establish a user community or association as a go-to, trusted resource.

Organization’s e-Newsletter Drives Content and Communicates Value

The Oracle HCM Users Group (OHUG) launched a monthly e-newsletter, The HCM Insider, that offers OHUG members dynamic, year-round content that provides value and helps to showcase the organization’s brand.

“Our journal has the distinction of reaching a wide global audience, yet still focusing on a very technical slant while trying to attract advertisers specific to our field. SmithBucklin has done a great job balancing these needs, as well as maintaining a very high-quality team to help us with every aspect of the publication process.”