5 reports

20 pages •
By Euromonitor International
• Mar 2017

Croatians have the habit of using retail tissue products of a higher quality, but in lower quantities. Because of this, per capita volume consumption at 7.6kg in 2016 was 10% below the Western European average and just above half the per capita rate of North America. Most of this is due to toilet paper, the prevalent category, for which Croatians...

50 pages •
By Euromonitor International
• Mar 2017

Tissue and hygiene is one of the last fmcg categories to see no recovery in sales after the economic downturn in 2009. After seven years, tissue and hygiene continued to record a decline in current terms in 2016, although there were better indicators for retail volume sales. There was a hint of recovery for the category back in 2013, but after...

19 pages •
By Euromonitor International
• Mar 2017

Before the economic downturn, per capita sales of sanitary protection were approaching the level of usage in North America and Western Europe, with 241 units per woman per year. This, however, all reverted under the burden of diminishing disposable incomes of Croatian households, getting closer to 200 units per woman. Because of the fact that...

19 pages •
By Euromonitor International
• Mar 2017

Regarding per capita usage of nappies/diapers/pants, Croatia has quite high usage of nappies/diapers/pants. Usage was more than 1,000 units per child in 2016, which was between the average level in Western Europe and in North America. The main cause of such high per capita usage is the frequent changing of nappies during the day. Figures suggest...

15 pages •
By Euromonitor International
• Mar 2017

On the one hand, the favourable results of the Croatian hospitality industry spurred volume growth of away-from-home tissue and hygiene in 2016, but on the other hand, the decline in prices as a result of increased competition and easier imports had a negative effect on value performance. Euromonitor International’s Away-from-Home Tissue...