Birds & Blooms subscriber list available

Direct Media Inc. is managing the Reiman Publications' Birds & Blooms subscriber list. The list company recently introduced a selection to identify the "hard core" gardener. The select is also available in combination with a second Reiman property, Backyard Living. Published bi-monthly, Birds & Blooms is geared toward bird and gardening enthusiasts, while also providing ideal prospects for fundraising offers and environmental and humanitarian appeals.

Subscribers are predominantly female with a median age of 64. Selects include gender/sex, gift givers, new to file, Nielsen County, paid, renewals, SCF, source, state and ZIP.

The 1,369,702 universe list is available for $100/M. The gardening overlay select in combination with Backyard Living Active Subscribers contains 614,000 names.