Friday, September 08, 2006

Email Marketing Is Still King Of The Internet

By Lewis Leake

I know! I know! Everybody and his dog has probably been telling you that email marketing is dead. Many people predicted that spam would be the death of email marketing. That blogs and RSS feeds would take over.

Well, if you've noticed, it just ain't so. It just hasn't happened. Sure Blogs and RSS feeds are important and should be a part of your internet marketing strategy but they just can't compete with email marketing when it comes to sales and marketing. Email marketing is still king of the internet.

Think about it, how do you get people to your blogs? I'm talking return visitors! You're probably getting your visitors to opt-in to your list so that you can send them an email reminder whenever you add something to your blog.

Email marketing through publishing an ezine and sending it to your opt-in list is extremely profitable, even if you have a small list. The nature of ezine publishing creates loyal readers and highly responsive buyers for your products and services.

Why is email marketing such a powerful marketing strategy:

- the majority of people check their email every day

- there is a significant savings in time and money

- millions of people subscribe to get information that they are interested in

- increases customer loyalty because of frequent contacts

- email builds your brand

If you have a responsive opt-in list then the potential for email marketing profits is enormous. Thousands of successful internet marketers can't be wrong when they say "The Money Is In The List."

Build your responsive, opt-in list. Send them useful and informative information in your newsletter. Find out what they want. Find that product or service. Offer it to your list. Then do it again and again.

Email Marketing is still King!

Lewis Leake is the webmaster of http://www.emailcash.com where you will find articles, product reviews and resources to help you develop successful email marketing strategies.