• TRADERS DON’T CU T CORNERS. This is a kind of mantra. Likewise, a handful of people are
passionate and determined to master the tasks before them. Katie Ryan, director of our media
company a;liate, TD Ameritrade Network, is one such person. Throughout her career, she
has worn many hats—from the trading floor, to operations, and now she’s coordinating the
technology behind television production.

The Go-Getter

KATIE RYAN’S KNOWN TO BE RESILIENT, LASER;FOCUSED, AND
A JUGGLER OF MANY TASKS. AND NOW SHE’S HAPPY TO HELP
LAUNCH THE TD AMERITRADE NETWORK.

Illustration by Joe Morse

1

What motivated
you to get involved with the
TD Ameritrade
Network?

I had been on the
product side for
some time, yet was
curious about the
overall trading ecosystem. TV is new
for me. I don’t have
all the answers. My
secret? I hired really smart people!

I also get a lot of
support from the
production executives and the
entire team. It’s our
extended family—
marketing, social
media teams, and
technology. Truly a
group e;ort.

2

How do you
feel you’re contributing to the
overall trading
ecosystem?

On the new media
company network,
we’re able to remove a lot of the
noise and focus on
financial markets—
we break down
financial news so
viewers can apply
it to their trading
strategies. You
won’t hear much
about politics or human interest. And
we plan to add more
shows so we can
present content 24
hours a day, five to
seven days a week.

3

How do you
decide which
content will be
the most valuable
to viewers?

Say housing sales
are up by 3%. What
could that mean
for an individual
trader? It could
mean stocks of
home-buying-relat-ed businesses will
benefit. Another
topic might be
interest rate hikes.

How might they
a;ect the overall

“Travel is a great way
to disconnect from
work and learn to live
without your phone.”

economy and individual traders?

Our goal is to educate our viewers
through live TV
so they become
more informed and
engaged with the
markets.

4

Why is user
engagement
important?

Our viewers benefit
from seeing platform demonstrations as the markets
unfold. It elevates
their market awareness. So even if
they aren’t actively
trading each day,
they’re still actively
involved with the
markets. They
become more in
tune with what goes
on in the markets,
globally.

5

Tell us about
your European
biking trip.

My family went on a
bike ride from Paris
to London and we
navigated our way
with “old school”
map reading. Just
like in a trading
day, sometimes we
found ourselves o;
the beaten path!

TD Ameritrade Network is brought to you by
TD Ameritrade Media Productions Company.