Instore Magazine March 2018 : Page 1

MARCH 2018 THE MAGAZINE FOR THE AMERICAN JEWELRY STORE OWNER CUSTOMER TYPES The Gender Bender FASHION FUN New Baubles for Everyday Wear Eye-Catching Windows 3 Must-Track Sales KPIs Email Tricks & Tips 20 EXPERIMENTS THAT COULD CHANGE YOUR BUSINESS FOREVER GO BIG OR GO HOME THE BIG STORY SPECIAL FEATURE WISDOM FROM THE ROAD 7 BRAND REPS Share Tips from Their Many Stops on the Trail