If you love watching makeup tutorials, then this beauty brand created by vloggers is just for you

While we’re all for celebrity beauty team-ups, there really is something special about beauty vlogger and influencer collaborations.

Here’s why: they always seem to recommend and create products that we really need (and sometimes want). So, of course, we were excited to hear about Col-lab, a brand new makeup line at Sally Beauty that was specifically created with the makeup community in mind.

Delivering high-performance products with cutting-edge textures and finishes, it’s safe to say that Col-lab has a diverse line of products and tools that can fit inside any makeup bag easily. Sculpting palettes, contour palettes, and lip pigments are sure to impress, as they are more than products with sleek packaging.

To give you a closer look at Col-lab’s line, here are seven makeup products we can’t stop talking about.