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Pizza 73 Makes It Easy to Celebrate National Pizza Month

EDMONTON,
ALBERTA--(Marketwire - Oct. 14, 2009) - To
celebrate National Pizza Month, Pizza 73 will be bringing the fun of pizza to
kids through fun for the community, fundraisers for children and online
contests.

At the heart of Pizza Month is
Slices for Smiles, a week-long fundraiser that raises proceeds and donations
for children's hospitals thanks to a partnership with Children's Miracle
Network. The fundraiser will take place the week of October 19 where a portion
of the proceeds from the sale of a Pizza 73's $9.99 walk-in special, a 12"
three topping medium pizza, will be donated to local children's hospitals in
Western Canada. Donations will also be collected through online and phone-in
orders, as well as through the sale of Children's Miracle Network balloons.

"Pizza is all about fun,
especially for children," said Pat Finelli, chief marketing officer for Pizza
Pizza and Pizza 73. "National Pizza Month gives us a great reason to have even
more fun, while contributing to improving the lives of Canadian children."

"Through our partnership with
Pizza 73, parents can bring a smile to their child's face while helping to
protect the wellbeing of children requiring medical attention," said John Hartman, chief international
officer for Children's Miracle Network. "Everyone loves pizza, and Canadian
children's hospitals continually need more funding, so the fit could not be
better."

Throughout October, four new Pizza
73 locations in Saskatoon, Lethbridge, Fort Saskatchewan and Okotoks will have
extra reason to celebrate. These locations will be hosting Grand Opening
celebrations for customers and the community during Slices for Smiles Week.

Pizza 73 will
also be asking members of its Facebook page pizza-related trivia questions. The
first person to respond with a correct answer will receive a $25 gift card. All
subsequent participants that answer correctly will receive an online coupon
code for a free dipping sauce.

Together with
its parent company, Pizza Pizza Limited, Pizza 73 has
helped to raise more than $281,000 for
children's charities since the program was first introduced in 2007.

More information on the history of
National Pizza Month, pizza and other fun facts can be found by visiting
www.pizza73.com.

About Children's Miracle
Network

Children's Miracle Network is an
international non-profit organization dedicated to saving and improving the
lives of children by raising funds for children's hospitals. Each year, over
170 Children's Miracle Network hospitals – 14 of which are in Canada – provide
the finest medical care, life-saving research and preventive education to help
millions of kids overcome diseases and injuries of every kind. To learn more,
go to: www.childrensmiraclenetwork.ca.

About Pizza 73

Pizza 73 aims to satisfy each and every customer by
providing excellent quality food and true value in a fast and friendly manner.
The company is a leader in the communities in which it operates by providing in
kind support and volunteers to numerous charities, events, youth programs, and
sports teams at the corporate and franchise level.