Have you ever played the Facebook game ‘which celebrity do you look like’?

For those who have seen that friends or family members have shared this game but never played, Which celebrity do you look like? reviews your profile information and automatically transforms your face into a celebrity that you look like.

On the South Korean creator company’s page VONVON, there are also similar games such as: which pop star do you look like?, to which friend do you look like?, who will love you forever?, etc. But, there is a hidden truth behind this fun game.

To play this game first, you have to click on the button ‘Connect to see the result’. When you click, a window appears informing you that by playing, the company will receive the user’s public profile (name, photo, age, sex, language, country, and everything that is public), list of friends, mail, photos, ‘likes’, etc.

In a BBC article, the creators of the game collect users data to promote products via email and for unspecified purposes.

VONVON says that they do not sell information that can identify individuals, but this could happen if VONVON entered bankruptcy or merged with another company. While they ensures that they do not sell information, in its privacy policy it is clear that they may share information with third parties.

From Socializers, we recommend that you to protect your Facebook information and take great care with their games. It is important that you read everything before accepting terms and conditions since this may mean giving for free your data to any company.