I Hat an Idea

Swissnex San Francisco gave us carte blanche in 2016 for the realisation of an interactive object aiming to connect guests attending the grand opening of their new offices at Pier 17.

We came up with “I Hat an Idea”: an installation which consists of 6 custom-built hats linked to Twitter and 6 hashtags: #eat, #live, #work, #travel, #sleep, #talk. Each hashtag can activate one hat containing a thermal printer which prints the live Twitter discussions taking place during the event. Additionally, when someone wears the hat, it generates and prints questions related to the topic.

The project was part of the exhibition #SOFTFORM organised in collaboration with bureauA.