Small Town P.R. Playbook

What Are People Saying in Valemount?

"When the Olympic/Paralympic Live Sites program was announced in 2005, Valemount's Council had a dream and saw the opportunity. But it was only with the contributions of Northern Development and the Columbia Basin Trust that this dream became a reality."

The Small Town P.R. Playbook is a fun, accessible tool that has been specifically designed for local government and First nations community administrators who aren’t professional communicators, but are faced with these issues and challenges every day. The Playbook showcases the innovative work underway in small communities across British Columbia.

The summaries, case studies, tools and graphics in this book have been written and designed by small town, local government and First Nations community P.R. professionals from across B.C. As a result, this book showcases the expert opinions, approaches and experiences of more than two-dozen professionals, representing nearly every region in British Columbia.