For an inside look into Troy Denning's Invisible NYC tattoo studio & art gallery, check this video above directed by Kellen Dengler for the Singularities project. Singularities is an initiative by menswear line 3sixteen to highlight creative people in various industries (and subtly help promote their jeans). Featuring a long-time tattooist with a successful shop and strong crew does indeed make a good story. Beautifully shot, the video zooms in on the tattoo process between clips of the artists discussing their views on the craft--without one word on the brand.

Co-owner of 3sixteen Andrew Chen, who has gotten most of his own tattoo work at Invisible, says of the project:

We're hoping that the videos serve as a way to inspire and push others to pursue their creative passions at a higher level, as these people have all influenced us as designers greatly. The most interesting part of the Singularities project is that we're going to take submissions from anyone who is working on a project of their own; and we'll choose one to film with for a day, free of charge. If they live outside of NYC, we'll fly over to them. The point is to help bring some well deserved recognition to an under-the-radar creative.

Details on how to submit your own story are here. And check more top tattoo work of Invisible's artists here.