VISION, MISSION & VALUES

What makes an organization unique is its culture. The same is true for us in ABSCBN. Our core values, reflected in our culture and the way we serve the Filipino, set us apart from other organizations.

For us in ABS-CBN, our core values serve as our anchor and guidepost. They keep us grounded and remind us of the things that matter more than ratings, revenues, and profits. They guide us in our decision-making and direct our choices and actions. Our core values, with clearly articulated behavioral indicators, define what the ABS-CBN culture is and what kind of people would thrive in our organization.

ABS-CBN CEO & President, Ms. Charo Santos-Concio, has beautifully encapsulated the essence of our culture and our people when she said, “ABS seeks that person whose core mission in life is to be of service to his countrymen. ABS seeks that person that does not need the limelight but seeks only the reward of giving to his Filipino brethren and can put what is good for the customer, what is good for the company, ahead of himself. ABS seeks that person who will do what it takes to give his fellow Filipino the wonderful world he needs and in so doing, discovers his own wonderful world – a world where he sees the greater meaning in all the things he does.”

Indeed, in ABS-CBN, we live to serve. And we serve best when we embody our core values of Meritocracy; Excellence; Teamwork; Teaching and Learning; Honesty, Integrity, and Respect; and Service Orientation.

Everyday, in our work, in whatever we do, we look to these core values for guidance and we are reminded that the reason we work so passionately in ABSCBN is because we are here to serve the Filipino.

Using best judgment to balance speed, quality, and cost to attain best returns

Using best judgment to balance the need to deliver short-term business results with what is best for the organization in the long-term

Going beyond the boundaries of my role/unit to ensure results

Deriving fulfillment from achievement and solving problems

Gathering and using available data/information to make decisions and resolve problems; moving on despite the absence of complete data/information

Risk-taking

In a constantly changing competitive environment, taking action based on an assessment that opportunities and rewards are worth the risks and ensuring everything possible is done to mitigate those risks

Innovation & Embracing Change

Exploring new ways and challenging old ways, including past successes, to achieve breakthroughs and continuous improvement; Coming up with fresh perspectives and innovative ideas

Championing breakthrough ideas and initiatives

Spotting and developing options and solutions that are "out of the box" (outside experience and convention) even if these have been untried or untested

Investing time and energy in consuming and understanding information resulting in broad exposure and general knowledge

Providing you continuous training and learning experiences so that you constantly become better than you are at your role today and are equipped for larger roles at the appropriate time (caring for our people)

Providing you an environment where you can speak out and be heard (caring for our people)

Possessing an unshakeable belief in one's self-worth and dignity allowing one to speak out for what he believes is right despite one‘s view being unpopular or opposed, particularly by persons of authority