I tell myself

Being self-employed means that I’m the person I have to lead most of the time. You can’t lead others, if you can’t lead yourself, right? And you can’t lead yourself without the right tools. The best lesson I learned is from the spunky young girl, named Pippi Longstocking.

"But who tells you when to go to bed at night and things like that?" asked Annika.

"I tell myself," said Pippi. First I tell myself in a nice friendly way; and then, if I don't mind, I tell myself again more sharply; and if I still don't mind, then I'm in for a spanking--see?"

Here are some pictures of my goals and habits visualized in a form of a moodboard to spice up my working place.

Products

Say Kaaita. Say positive surprise.

If one could fit simple, sustainable and design into a single word, it would be Kaaita. Kaaita is a dynamically organised company that focuses on the sustainable production of smartly designed goods. The company is organised as a hardworking network of creatives and craftsmen. Together we create a virtual manufacturer that produces charming products with strong identities and inspiring stories.

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