FreeCharge launches electricity bill payment on its platform

New Delhi, India, August 17, 2015: FreeCharge forays into online utility bill payments with launching electricity bill payment on its website. By making bill payments just a click away it aims at assisting easy, quick and rewarding payments. In the coming days, this facility will also be available through the app and mSite.

With the launch of this facility, users can now pay their bills with a click while sitting at home or anywhere without visiting. This facility would be offered across a range of payment options such as credit / debit card, net banking or ATM / Cash card. Also, more utility e-payment facilities would be available to the consumer in the coming months.

FreeCharge has made a conscious effort to encourage the adoption of electronic payments, while incentivizing it for consumers. According to a recent report, over the next five years the share of e-bill payments in total bill payment is expected to rise from 0.5% in 2014 to 2.7% in 2019. Utility bill payments has been synonymous to standing in queue for payments, wasting time and extra money. It is one of the most stressful tasks occupying a large portion of our lives. This space was lacking a technological innovation. FreeCharge, identified the gap and helped consumers to better manage their mundane tasks of bill payments by making these transactions quick and painless.

CEO and co-founder of FreeCharge Kunal Shah said, “Our aim is to revolutionise the online payment space and bring in the behavioural change of organising and digitising payments in the country. We are glad, we were the earlier ones to understand the importance of convenience and incentives to bring about the change. We intend to contribute to increase in online bill payments to a much significant number thereby supporting the Digital India vision of the government.”

This services will also send bill pay reminders helping consumers prevent late payments and the possibility of incurring late fees, and so understandably, have a significant impact on customer satisfaction. The number of consumers moving online is increasing for the ease, time savings and convenience.

As a part of this new rewarding initiative, FreeCharge has associated with 8 major electricity boards, covering most of the major Metro markets.

The company is planning to expand this number to 30 in the next four weeks. Consumers across districts can pay their electricity bill with just the customer account number. For the first time users, the site fetches their due bills instantly, allowing them to pay and automatically registers the new users with the biller. Thus, whenever the next bill is generated, a reminder is prompted.

FreeCharge will provide an instant confirmation of bill payment and follow up with the biller to make sure everything is smooth at the backend. Thus, the payments are made effortless, hassle-free and rewarding.