Category Archives: Big Data Analytics

To create positive and compelling customer experiences as a key enabler of growth, marketers need to focus on going beyond a mere transactional relationship and towards transformational, memorable customer experiences. Different attributes attached to each engagement will allow marketers to closely analyse customer behaviour across every point of interaction Continue reading →

According to a new report commissioned by customer engagement and analytics software provider Calabrio, “Success in The Experience Era: Connecting Customer and C-suite,” found US and UK business executives rank customer experience above sales and revenue as the key focus in 2017. Continue reading →