Main Objective:
Although there are many ways to get the users to spread the words for our games, sometimes it’s still hard to encourage them to take the initiatives to send feeds or invites. Therefore, if the virality is linked directly with game features, it’ll be much easier for user to invite friends/ send requests!

Examples:1. Resort World – Expanding region
User has to meet the neighbors requirement to expand the regions. Otherwise, user can still expand the region with real cash (monetization).

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2. IT Girl – Require friend to unlock more stores for more game play
There are some shops that required friends quota for unlock; thus user has to invite more friends. Otherwise, user can select to BUY friends (monetization).