A blog for librarians in all smaller libraries, not just for one-person or solo librarians--all kinds of libraries, anywhere in the world. Management information, links, and marketing tips that you can use right now.

14 February 2006

HINTS FOR WRITING ONLINE

Rebecca Gould has a good article on RainToday.com, a marketing site, on How to Write a Great Online Article. Here is the short version, but you should read the entire article if you are doing any writing online.

1. “Start with a great hook,” that is, pick a title that is descriptive rather than cute.2. “Cut to the chase.” The first paragraph has to keep the reader’s interest.3. “Know your A, B, Cs and 1, 2, 3s.” Short paragraphs (no more than 4 lines) are a must.4. “Don’t be vanilla if you’re really rocky road.” In other words, be yourself—let your personality show through.5. “Once upon a time.” Stories get your point across better than narrative.6. “Save the selling for sales.” Don’t push your message too hard.

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ABOUT ME

Judith A. Siess is a recognized expert in one-person librarianship and interpersonal networking. She was the editor and publisher of The One-Person Library: A Newsletter for Librarians and Management from 1998-2009 and is the author of articles for publications such as American Libraries and Searcher. An active member of SLA since 1980, she was the inaugural chair of its SOLO Librarian’s division, which is now the fourth largest division of the association with nearly 1,000 members. She has drawn from her more than twenty years’ experience to write seven books (see links). She is trying to retire, but it isn't working.