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The roller coaster of victories and defeats is something all freelance creatives are familiar with. I’m closing in on four years of freelance photography and, while I love my job and my lifestyle, my resolve has been tested since day one. This game takes grit—but succeeding at it takes more. Here are sixteen things that all new creative […]

Do you ever wish an ad veteran would sit down with you, answer your questions and spell out how to make a successful career in advertising?

Seneca College is granting your wish with a series of Google Hangouts for advertising up-and-comers. Each event gives you over an hour of free, live mentorship from leaders at TBWA, Proximity BBDO and more.

Blogger David Hobby recently shared an insightful post on how to make a location catalog — a great practice for on-location photographers since having a database can free up a lot of time and energy when planning a shoot.

I thought I’d build on Mr. Hobby’s post by sharing how I use Evernote to do the job. (Note: I don’t work for Evernote or represent them in any way.) My personal research and testing leads me to believe that this is the most effective method available for any photographer with a GPS-enabled phone or tablet.

Good storytelling is as important for professional creatives as it is for novelists—that’s because humans interpret the world via stories. If we can tell stories that are carefully crafted and incredibly sharable, we help prospective clients relate to our work the way we want them to.

A simple method for building an outstanding portfolio is to collaborate with people who are better than you at what they do. Sure, working with those at your own level (or below) is easy, but it puts a ceiling on the quality of images you capture.

It can be intimidating collaborating with expert stylists, wizard-like assistants, and top models. Continue reading to see why you should.