Livid is a Norwegian apparel company that adheres to the Japanese finesse within fabric construction while maintaining the classic silhouettes of contemporary Scandinavian design. Dedicated to honoring old traditions in making jeans, and inspired by a time when superior quality, supporting local trade and taking care of own garments mattered.

The brand originated from a fabric and construction oriented perspective, aiming to preserve traditions by building quality made products. Growing as a company may sometimes draw one in a different direction, but Livid believed in creating a fundament where the ingredient defines the product.