A Mother’s Touch is One of a Kind

A heartwarming new ad suggests that the unique bond between children and their mothers can be felt as much as seen.

The ad, for Pandora Jewelry, shows a group of six children wearing blindfolds who have to walk down a row of women and identify which one is their mother without being able to see her. As the kids hug or feel the face of each woman, their eyes light up when they find what the ad implies are their mothers. Called “the unique connection,” the video ends with the words “all women are unique.”

While the ad seems to have been created to pull maximum heart strings, it is, of course, still an ad — which means we don’t know that these are actual mothers and their children (or, if they are, how long it took for the kids to find their moms!).

Nevertheless, the message that the connection between mother and child is one of a kind is enough to get us a little dusty-eyed.