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AV Idol

AV Idols is the term used in Japan for describing adult video stars. When a porn actress becomes popular and recognizable she becomes referred as Idol, more popularity gives some idols cult status. Not every adult video actress is a star (idol), only those most popular, there are many other who are simply amateurs or not-yet idols but on their way to be ;) In spite of their very often innocent looks they performs in hardcore porn movies, including gangbanging theme, bukkake, SM and some other fetish. AV Idol term is distinctively used for Japanese only actresses. In western culture it's simply Pornstar.

AV Idol in Mainstream

AV Idols often performs modelling (ex.: for bikini) they can also appear in the mainstream movies or in Sci-Fi and horror movies (very popular amongst AV Idols). Sometimes a non-porn related celebrity from television can wish to appear in adult movie. AV actress is considering a very good and profitable career in Japan and is not considered shameful on the contrary to western culture.

AV Idol Job

AV actresses are scouted by talent agencies or apply for this job (ex.: Maria Ozawa). Movies with "New Face" actress are usually called AV Debut and a salary of new girls are sometimes over $15.000 per movie, well known AV stars can earn more than $35.000.

Recommended

11 Movies per Day

Adult Video market in Japan is very big and it is said they produce over 11 movies everyday. Career span of one actress is usually 1 year and up to 10 videos. More popular models can have over 100 movies and are working for even 10 years. Adult Video industry in Japan is dated on early 1980s.

The Rivals

Vinyl/Bini Bon

Softcore, censored photobook. It may or may not have text.
The "beaver-books" were sold from vending machines with one-way mirrors on the face. During daylight, the books were not visible. At night they were illuminated from inside and thus viewable to potential customers. Early books priced from about 900 yen.Infos thanks to Jans-Web

Gravure Idol

Adult model which performs usually softcore erotic for men magazines, photobooks, centerfolds and softcore vids. They commonly appears in bikinis, lingerie, schoolgirl uniforms, kimonos. Gravure models can be pre-teen girls (non-nude session). In western culture we would probably use term "pin-up" to describe Gravure.

Mosaic and Urabon

Almost unchanged since 1907 law about distribute obscene materials in Japan resulted in censorship. Adult Videos have mosaic which covers pussies and dicks of performers. Sometimes this mosaic is advertised as "Tiny" and is balancing on the edge of law.
But people have it's demands and here comes underground (urabon) market. You can buy uncensored movies in Japan but not legally, you have to dig a bit their Urabon market (underground/black market).
Some Japanese movie producers are shooting uncensored movies but it is illegal to sell it even outside of Japan so they are selling raw footage to outside companies and since they are producers not distributors it happens to be legal by the Japan law.
Below is more detailed definition of Urabon by my friend ALOTI (explained in example of Urabon photobooks):
"Today's version of Urabon began issue in the present format in 1981, with 48 to 56 pages. Many of the earlier books were pirated from the "beaver-books" and re-issued. In reviewing many of the Japanese language reference sites, the term urabon in Japanese consist of two characters "ura-hon". This literary means "wrong side book" or "back-book". This phrase directly relates to the English phrase Urabon. The word "Back" translates to "ushiro, ura, youritsu, bakku, haigo, rimen". It has also been loosely translated as "plastic-wrapped", "back-room", "under-the-counter" and may other phrases. But the most concise is the one above. Urabon books are illegal in Japan, however, there is an Underground market producing so-called "uncorrected" or "underground" books."

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Japanese Exclusive Sites

Exclusive sites are those who shoot their own movies and photos and it's not being repeated on others sites. In Japan there's a couple of exclusive sites but it's censored and sometimes updated like once per month, what may be OK for an average Japanese fan, but it's not good for a Westerners, who are used to something more, so exclusive Japanese sites made for Western dude have lot's more updates and are uncensored (!) I'm gonna show you few best one's on sidebars of AVIdol.org.