Marketing TextWe train the professionals of the tourism and hospitality sectors to the European ecolabel by the e-Learning method

SummaryThe European Union has established a standard "European Ecolabel" which comes in all sectors of the economy, including tourism. The EU Ecolabel for tourist accommodation service is a valid signal of environmental quality across the entire European Union. To receive the EU ecolabel, tourist accommodation services must meet a set of performance criteria.

Established in 2003 (and extended in 2005 to campsites), dissemination of this eco-label in the tourism sector presents a mixed picture across countries of the European Union, some with "scalability" significant (the Italy, Ireland, Austria and France) other experiencing slower diffusion (Spain, Portugal, Greece).

The penetration of ecolabel in tourism is both promising, but hampered by a number of constraints. In particular, the certified “ecolabel" requires tourist accommodation organizations they specifically train their staff and inform the public. It therefore appears essential on the one hand to facilitate access to training and on the other hand to answer the needs of information / public awareness with the target main concern of specific requirements related to the business-tourist hotel, particularly in terms of availability.
To achieve this objective, the project aims, from the two main identified needs, develop tourist hosts small and medium-sized to better take into account the principles of sustainable development to bring them forward towards achieving the European Ecolabel through the use of distance learning tools available on a platform of e-Learning.

Thus the proposed project aims to raise awareness that progresses are possible and accessible in some areas of Eco-label by bringing an aggressive outreach. Beyond the general interest that represents the fight for the preservation of the environment, this action should allow tourism professionals to enhance their business by differentiating themselves from competition by a strong signal to which customers are increasingly aware.

DescriptionGeneral Description:
No need to remember that tourism is one of the most important and most dynamic sectors of global economy. However, it is highly resource intensive and requires today a more reasonable change of its practices. The European Eco-label is one response to this finding, but its penetration in the hospitality sector is still marginal. The main objective of the project aims to educate and train hotel owners to the need for new approaches more responsible and respectful of the environment through the implementation of a training tool for E-Learning on the European Ecolabel. Ultimately this project will promote the release of the label on the European map, enable hoteliers to achieve economies of scale and improve their competitiveness while acting sustainably for the welfare of future generations.

Description of activities:
The project is organized around 9 major activities:

WP 1: Adaptation of the tool for self-rated hotel situation regarding the requirements of ecolabel (Adapted from the tool used in the project SHMILE).
This is to adapt this tool to the target audience of the project (small tourist accommodations family type) and to the changes of the criteria for eco-label.

WP 2: Implement the tool for self-rated hotel situation regarding the requirements of ecolabel.
This is to evaluate the situation of hotels on the criteria of ecolabel. Then, identify training needs that allow them to approach the standard of ecolabel.

WP 3: Development of a training manual
This is to define the required skills by analyzing the situation of hotels under the criteria of ecolabel and to decline it in educational objectives and in a training program.

WP 4: Adaptation in e-Learning
This WP is the development of e-Learning content and the training of trainers (facilitator training) that will stain in the WP following modules to experiment with a sample of hotels.

WP 5: Piloting the training module
It is therefore to test a sample of hotels representing the target audience the training modules in e-Learning and in-class.

WP 6: Adjustments and finalization of training modules
This is to study the feedback and make adjustments in technology and teaching in line with the realities of target audiences.

WP 7: Dissemination / exploitation of results
This is to formalize a plan for communication and dissemination in every country of partnership.

WP 8: Management partnership
It is therefore the coordination, facilitation, administrative and financial management of the partnership on the entire agreement period of the program.

WP 9: Monitoring / Evaluation
This is to ensure the achievement of project objectives by the formalization of assessment tools and monitoring projects (dashboards, repository evaluation, reports ...)

Product Typesteaching materialmodulesmaterial for open learningwebsiteevaluation methodsopen and distance learning

Product informationProduct awareness and training aimed at developing accommodation facilities in the family hotel trade will have a double target: to sensitize them to commit progressive approach in taking into account sustainable development issues and in the future to initiate a process enabling them to obtain the European Ecolabel.
It will also seek to transfer this knowledge to holiday accommodation in countries that hitherto have been less affected by the actions of promotion and awareness of eco-label (Romanian and Slovak partners) for example.
To this end, e-learning training contents and interactive ones were created, taking into account the specificities of the hotel sector (and particularly the diversity of trades).

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