Kuala Lumpur, Nov 19, 2012 - (ACN Newswire) - ASENDIA confirmed its strong support of the Asian Publishing Convention (APC) as a Strategic Partner. APC, now on its 6th year will be held at the Crowne Plaza Mutiara Hotel on November 30 & December 1, 2012.

After pioneering Online, Mobile and Digital research 'how to' workshops six years ago, the Asian Publishing Convention (APC) moves up the value chain to platform transactional networks across borders in this first Asian Content Marketplace. It creates opportunities for Asian publishers to trade content through archive-buy-sell platforms and cross-border licensing, franchising and joint-ventures.

"As an alliance between two equal partners, La Poste and Swiss Post, Asendia aims to provide the joint benefits of new delivery solutions and expanding global logistics services for our customers," says Marc Pontet, CEO of Asendia. "As we envision being the world's leading service provider for the international mail business, we'd also like to be the preferred partner for publishers, and in general for content providers. That is why we are proud to be part of the APC and to support its members."

The national magazine associations who are partners of APC are: ASEAN Book Publishers Association (ABPA), Association of Indian Magazines (AIM), Asian Media Information and Communication Centre (AMIC), Asia Pacific Publishing Association (APPA), Federation of Provincial Press Clubs of the Philippines, Inc. (FPPCPI), Magazine Business Association of Taipei (MBAT), Magazine Publishers Association of Malaysia (MPA), Magazine Publishers Association of Singapore (MPAS), National Book Development Board (NBDB), National Book Development Council of Singapore (NBDCS), Publishers Association of the Philippines, Inc. (PAPI), The Society of Publishers in Asia (SOPA) and VietnamMarcom.

ASENDIA, a joint venture of the French La Poste and Swiss Post, is a reliable partner for worldwide distribution. Represented in Europe, Asia and in the USA, ASENDIA offers to its business customers tailor-made B2C solutions for cross-border global mail, catalogues, press and small goods. From subscription management, lettershop tasks, fulfillment and time critical transport to worldwide distribution, including international news-stand sales, ASENDIA is a full-service provider for all publisher-related services. For more information, please visit www.asendia.com.

For additional information on the Asian Publishing Convention, visit the APC website at www.publishingconvention.com.