Hi. I'm Jon Jagger.
I help software teams improve their effectiveness.
I built cyber-dojo, the place teams practice programming.
I'm based in the UK.
I've worked in 22 countries.
If you don't like my work, I won't invoice you.
Hire me

In the modern era, we have come to favor simplicity over complexity, perfection over imperfection, symmetry over asymmetry, planning over piecemeal growth, and design awards over habitability. Yet if we look at the art we love and the music, the buildings, towns, and houses, the ones we like have the quality without a name, not the deathlike morphology of clean design.

I conclude that there are two ways of constructing a software design: One way is to make it so simple that there are obviously no deficiencies and the other way is to make it so complicated that there are no obvious deficiencies. [C.A.R. Hoare]

An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore.
Simplicity means focused effort.
Simplicity is a unification around a purpose.