A New Face for Nars: Daphne Guinness

Daphne Guinness is a modern-day style icon beyond compare: Her choices are on-trend but unpredictable, stunning but never boring. So it's not surprising that she grabbed the attention of François Nars, the genius behind Nars cosmetics, and quickly became his muse and the face of the new fall collection campaign.

Nars has a reputation for coming up with some of the most fabulous color names in the beauty business — think Orgasm blush, the Copacabana multiple, and Turkish Delight lipgloss — so it only makes sense that he would name a shadow for Guinness. The rich matte shade of purple is simply called "Daphne," and Nars describes the look it creates as "Old Hollywood meets futuristic."

Mark your calendar: You can purchase Daphne — and the rest of the collection — on narscosmetics.com starting July 15th.