They’re not your enemy. Seriously, we’ve said it before and we’ll keep saying it again:

With a smart strategy, great copy, and the email addresses you’ve generated from GoPinLeads, you could be raking in some amazing leads every week.

You’ve just gotta put your shoulder to the wheel.

Chances are, as a digital or design agency, you’ve set up email campaigns or newsletters for your clients.

Why aren’t you doing the same thing for yourself?

Practice what you preach. We do it. You should too.

YOU NEED A DIRECT LINE TO THE MAJOR DOMO

To get your sales machine moving, you need to get in touch with someone important. You need access to that “golden telephone” that connects you with the head honcho. A direct contact address gives you that link you need.

With it, you have the power to launch yourself straight into their inbox - whether you choose to connect with them via LinkedIn or via email is up to you.

Don’t underestimate how significant or powerful this is for your business.

Using GoPinLeads to generate these contact details is the first step in your B2B sales “power plan”.

WHAT SPRINGS TO MIND WHEN YOU THINK OF EMAIL MARKETING?

We all have an inherent concept of what “email marketing” means.

Right now, you might be envisioning one or more of the following:

Well-designed newsletters

Links to valuable content (blogs/articles etc.)

Coupon codes, special offers, and freebies

Strategic marketing content

SPAM

The fact of the matter is that email marketing can be any and all of those things. Actually, it’s more.

Apart from that last one - which you’ll want to avoid like the plague - when used correctly and ethically, you’ll find yourself with more viable leads.

Be consistent with your company goals and branding, keep at it, and you’ll start improving your content marketing skills.

It’s an amazing way to add some more oomph to your business. The more you do it, the better you’ll get at it.

Don’t think that one campaign will get you all the solid leads in the world. You’re going to need to do some follow-ups, and some refreshers to stick in the minds of your prospects.

This is a game of resilience and persistence.

IF YOU’RE WORRIED ABOUT YOUR COPY - DON’T - FOCUS ON THE BEGINNING AND END FIRST

“But I’m not a copywriter.”

There’s an excuse we hear all the time.

As a web designer or developer, you’re all too aware of aesthetics. You know that there’s a certain element of flair involved in creating great copy.

Most of the time, you outsource your copywriting because your skills just aren’t up there.

It’s a little different with email copy. Here’s the trick: just be yourself.

BUT here’s something you need to know: what really works best is a plain old email that look like a personal email you might send to a real person using your personal email account.

You don’t necessarily have to opt for plain text, even though it can be a really easy option. Feel free to include just a smidge bit of HTML. It can give you some great insights into who’s opening what and clicking where. Just skip the unnecessary headers, margins, and overly designy bits.

WHO SHOULD YOU TARGET?

There’s no hard and fast rule about who your email market should be. You could safely target the niche you’re serving or reach out to fellow designers - whatever you need to do, really:

If you want more web design clients, your emails should cater to people who will pay for your services.

If you want to move into offering your own courses, products, or coaching services to fellow web designers, tailor your emails to them instead.

Remember this: you can only target one audience at a time, so don’t try and bundle too much outreach into one mail. You don’t want to blur the lines with a wishy washy approach. Be direct.

Once you get into the habit of sending emails, you’ll get a much better idea of what your target market needs and wants.