Apple’s Big Event

Craig Federighi, center, Apple’s top software executive, at a presentation of the company’s MacBook computers.CreditJim Wilson/The New York Times

By Pui-Wing Tam

June 5, 2017

It’s that time of year again: Apple is holding its annual developer conference.

This year, the world’s most valuable public company is having its big event, where it typically introduces software improvements and whiz-bang products, in San Jose, Calif., starting on Monday.

Announcements are expected about software updates for all of Apple’s hardware, a voice-activated speaker to compete with Amazon’s Echo and Google’s Home, and improved iPads and Macs, writes Vindu Goel, a technology reporter for The New York Times.

Image

These developments are important because they typically trickle down to all of Apple’s millions of users around the world over time.