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About WNED-TV

WNED-TV consistently ranks among the most-watched U.S. public television stations in prime time. Our popular line-up draws from PBS and various other sources, including the BBC and American Public Television. As a leading producer of single-topic documentaries, our national and regional broadcasts have been seen by millions of people across the continent, stimulating cultural and heritage tourism to the Buffalo/Niagara/Toronto region.

ThinkBright and Well/WORLD TV continues its commitment to quality health and wellness programming. Also in the mix are outstanding news and information shows as well as independent films with a global perspective.

About WBFO-FM 88.7

WBFO-FM 88.7 has the largest radio newsroom staff in the Buffalo/Niagara region. In addition to extensive local and regional journalism, WBFO also features the best of public radio from NPR, PRI, the BBC and American Public Media.

WBFO-FM 88.7 Productions

About Classical 94.5 WNED

Classical 94.5 WNED is a robust full-time service that provides the best of our regional, national, and international classical music scene. Some of public radio’s most knowledgeable announcers curate programming from a music library boasting more than 32,000 CDs.

ThinkBright is the education and outreach arm of WNED | WBFO. This department creates educational materials related to WNED-TV productions, distributes materials to educators and organizations in Western New York, coordinates PBS TeacherLine NY and promotes English and math literacy throughout our community.

Underwriting - Corporate Partners

A Few Words from our Sponsors…

“For years now we have sponsored the JoAnn Falletta Guitar Competition. When asked why, I say it’s just too good not to. The biggest reason is that it is a great event for the area. As for the business side, we reach a different clientele base that many other forms of marketing do not reach.”

"I want to tell you how happy I am with results of my underwriting with WNED | WBFO. The announcements have brought me quite a bit of new business, as well as some good will from my existing customers. Keep up the good work!”

"Underwriting and collaborating with WNED | WBFO helps us fulfill our mission of inspiring curiosity through exploration. WNED | WBFO’s audience offers a wide range of ages and interests that we can selectively target to promote our various exhibits and programs. We also participate in their KidFest event every year in order to reach out to new audiences and it never disappoints!"

"Our advertising budget is small and we must maximize its effectiveness, so for the last four years we have focused a fair part of our marketing dollars with Classical 94.5 WNED. The station’s audience is exactly the people who fit the profile of our festival: people who appreciate good music - classical, jazz, opera; people who live in Western New York and Southern Ontario and who like to travel to destinations like Niagara-on-the-Lake. The people at WNED | WBFO are lovely and couldn’t be more helpful. It’s a great fit in every way – we support public radio and they support us."

"I buy a lot of media and have found that WBFO is a great investment. As a station supporter, the underwriter has automatically made a connection with the listener. If you want to reach a well educated audience with disposable income WBFO is the place to be."

Philip ZaleonZ Promotion and Design, Inc.Advertising agency of record for Artisans Kitchens and Bathswww.KitchenMarketing.com

"WNED | WBFO was such a valuable asset to the success of the Orchard Park Symphony Concerts. It has been a pleasure working with WNED | WBFO. We look forward to working with them in the future."

“We always enjoy working with WNED | WBFO. They provide quality children’s programming that reaches our target audience. The station is always a pleasure to work with and our audience visitation from Buffalo has increased measurably during times that we have underwritten programming.”

“We have found underwriting on WNED | WBFO to be an affordable, yet effective promotional tool to reach patrons for our events. The quality of the station's programming and staff are also a good fit for the image the Center for the Arts has developed.”

"We are always pleased and proud to support programming on WNED | WBFO for the tremendous value they bring to the community with their excellence in programming. May you have continued success on your world class station"

"I have advertised on WNED-TV for a few years and find the value to be exceptional. Since it is a membership based audience, I feel it provides a loyal customer base as compared to other forms of media."

"Beechwood Continuing Care has been working with WNED | WBFO for over ten years. Our mutual commitment to serve our WNY community and make it a better place for all its residents has made for a great partnership. It is a pleasure to work with WNED | WBFO.”

"The Sierra Club recently worked with WNED | WBFO in preparing a series of radio announcements. They were very helpful in explaining the process, helping with the editing, and assuring us that the announcements would be aired at prime times. We have had many people go to our website as a result of hearing our ad. Working with WNED | WBFO has been a very helpful and useful experience."

"At Choco-Logo Confectionery Design, we realize the importance of partnering with WNED | WBFO to reach the audience we are seeking to engage. We have found sponsorship to be an easy and cost effective way to get our message out there. Working with their team was a breeze. And there is an added bonus...by supporting their programming, we get to reap the benefit of the overall good reflected back to us throughout the WNY community."

"I've been working with WNED | WBFO for a number of years now, and truly appreciate all they do for classical music lovers in Western New York. I was just at the radio station this morning with one of our artists for an interview with Peter Hall, and was again impressed by their passion, knowledge, and hospitality. I was there for only a short time, but bumped into Don Boswell. He was busy on a tour of the facility with another guest of the station, but took time out to say hello! What a tremendous group of people supplying such an important service in a personal way."

“The Buffalo Bills Alumni Foundation was very impressed with the completeness and commitment working with WNED | WBFO on a recent project bringing attention to the Western New York community. The station has provided a unique opportunity for the Buffalo Bills Alumni to drive customers to our website it’s a win-win for both organizations”.

WNED | WBFO brings to the Western New York area great shows that both educate and entertain all ages. Wardynski is honored to have been a part of WNED | WBFO'S Kid Fest and is proud to be a part of a broadcast station so open to broadening the horizons of its audience.

WNED ǀ WBFO is a trusted public media resource that enriches its audiences by providing educational, entertaining programming and services, as well as engaging the Western New York and Southern Ontario communities through cultural and civic involvement.