Kindlehttp://blogs.forrester.com/taxonomy/term/679/all
enKindle Fire HDX Builds An Unprecedented Digital Customer Relationship For Amazonhttp://blogs.forrester.com/james_mcquivey/13-09-25-kindle_fire_hdx_builds_an_unprecedented_digital_customer_relationship_for_amazon
<p>Watching Amazon.com cut the prices of last year's Kindle Fire devices shortly after they debuted, you may have concluded that Amazon's tablets weren't performing well. You may have further speculated, as I did earlier this year, that maybe Amazon didn't need to commit to the tablet strategy. After all, Amazon has a great relationship with its customers whether they're on PCs, mobile devices, or iPads. You (and I) would be wrong. Today Amazon doubled down on a tablet strategy, announcing three new devices for sale later this year. A new 7-inch Kindle Fire HD (starting at $139), a 7-inch Kindle Fire HDX (from $229), and an ultra-skinny 8.9-inch Kindle Fire HDX (from $379). In one fell swoop, Amazon:</p><a href="http://blogs.forrester.com/james_mcquivey/13-09-25-kindle_fire_hdx_builds_an_unprecedented_digital_customer_relationship_for_amazon" title="Read the rest of &#039;Kindle Fire HDX Builds An Unprecedented Digital Customer Relationship For Amazon&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_185 first"><a href="/category/amazon" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Amazon</a></li>
<li class="taxonomy_term_167"><a href="/category/apple" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple</a></li>
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</ul></div>http://blogs.forrester.com/james_mcquivey/13-09-25-kindle_fire_hdx_builds_an_unprecedented_digital_customer_relationship_for_amazon#commentsAmazonAppleCMODigital DisruptionKindleKindle FireNexus 7digital customer relationshipiPadtabletWed, 25 Sep 2013 19:45:12 +0000James McQuivey9817 at http://blogs.forrester.comThe Welcome Shift From Many To Onehttp://blogs.forrester.com/james_mcquivey/13-06-14-the_welcome_shift_from_many_to_one
<p>For the history of humanity, for one person to make a difference, the individual had to convince many others to join the pursuit. And the convincing part was tough -- whether you were Martin Luther or Martin Luther King, Jr., the amount of effort was high, and the probability of success was low. (Certainly the list of people who tried to change the world and failed is long; it's just that we won't know their names, which itself is part of my point.) From Christopher Columbus to Steve Jobs, individual power has really only amounted to much infrequently, and only when backed by very large and wealthy entities. Kings and queens financed the discovery of the Americas; Wall Street and venture capital bankrolled Silicon Valley.</p><a href="http://blogs.forrester.com/james_mcquivey/13-06-14-the_welcome_shift_from_many_to_one" title="Read the rest of &#039;The Welcome Shift From Many To One&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_185 first"><a href="/category/amazon" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Amazon</a></li>
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<li class="taxonomy_term_11803 last"><a href="/category/self_publishing" rel="tag" alt="See other content with this tag." title="See other content with this tag.">self-publishing</a></li>
</ul></div>http://blogs.forrester.com/james_mcquivey/13-06-14-the_welcome_shift_from_many_to_one#commentsAmazonCMODigital DisruptionKindleself-publishingFri, 14 Jun 2013 12:52:09 +0000James McQuivey9409 at http://blogs.forrester.comWhy Tablets Will Become Our Primary Computing Devicehttp://blogs.forrester.com/frank_gillett/12-04-23-why_tablets_will_become_our_primary_computing_device
<p>Tablets aren't the most powerful computing gadgets. But they are the most convenient.</p>
<p>They're bigger than the tiny screen of a smartphone, even the big ones sporting nearly 5-inch screens.</p>
<p>They have longer battery life and always-on capabilities better than any PC -- and will continue to be better at that than any ultrathin/book/Air laptop. That makes them very handy for carrying around and using frequently, casually, and intermittently even where there isn't a flat surface or a chair on which to use a laptop. </p>
<p>And tablets are very good for information consumption, an activity that many of us do a lot of. Content creation apps are appearing on tablets. They'll get a lot better as developers get used to building for touch-first interfaces, taking advantage of voice input, and adding motion gestures.</p>
<p>They're even better for sharing and working in groups. There's no barrier of a vertical screen, no distracting keyboard clatter, and it just feels natural to pass over a tablet, like a piece of paper, compared to spinning around a laptop.</p>
<p>All these reasons add up to our prediction that tablets will become the preferred, primary device for millions of people around the world, which is in the just-published report "<a href="http://www.forrester.com/Tablets+Will+Rule+The+Future+Personal+Computing+Landscape/-/E-RES71581?docid=71581">Tablets Will Rule The Future Personal Computing Landscape</a>." Note that there will still be lots of personal computers sold and in use -- in fact our casual estimate is that there will be 2 billion PCs in use by 2016, despite growing tablet sales. That's because tablets only partially cannibalize PCs. Eventually tablets will slow laptop sales but increase sales of desktop PCs. That's because many people, especially information workers, will still need conventional PCs for any intensely creative work at a desk that requires a large display or significant processing power.</p><a href="http://blogs.forrester.com/frank_gillett/12-04-23-why_tablets_will_become_our_primary_computing_device" title="Read the rest of &#039;Why Tablets Will Become Our Primary Computing Device&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_10672 first"><a href="/category/2016" rel="tag" alt="See other content with this tag." title="See other content with this tag.">2016</a></li>
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</ul></div>http://blogs.forrester.com/frank_gillett/12-04-23-why_tablets_will_become_our_primary_computing_device#comments20162017AmazonAndroidAppleBarnes & NobleCIODevice DiversityFutureGoogleHPKindleKindle FireKinectLenovoMicrosoftNOOKNUINokiaPCPersonal CloudPost-PCRIMSamsungSonyUIWindowsWindows 8Windows Metrocannibalizationconsumer cloudforecastframefuturesgestureglobaliOSiPadmotionnew user experiencenew user interfacepost PCsensorssmart TVsmartphonesurfacetabletstouchwearablesMon, 23 Apr 2012 18:03:13 +0000Frank Gillett7646 at http://blogs.forrester.comHow Are You Reacting When New, Disruptive Products Come Out?http://blogs.forrester.com/jp_gownder/11-07-25-how_are_you_reacting_when_new_disruptive_products_come_out
<p>We talk to product strategists in a wide variety of industries. Regardless of the vertical industry of their companies, they tell us that the release of new, disruptive products -- like Apple&#39;s iPad -- changes their relationships with their customers. Oftentimes, nearly overnight.</p>
<p>Whether their product comes in the form of "bits" (content, like media, software, or games) or "atoms" (physical products, like shoes, consumer packaged goods, or hardware), consumer product strategists must navigate a world filled with a dizzying array of new devices (like mobile phones, tablet computers, connected TVs, game consoles, eBook readers, and of course PCs). We call this proliferation of devices the <strong>Splinternet</strong>, a world in which consumers access the digital world across a diverse and growing number of hardware and platforms. And product strategists have to react by developing new apps, by crafting digital product experiences, and by rethinking their product marketing.</p>
<p>Delivering digital products across the Splinternet isn't easy: It requires understanding -- and acting upon -- an ever-changing landscape of consumer preferences and behaviors. It also requires reapportioning scarce resources -- for example, from web development to iPad or Android development. Yet product strategists who fail to contend with newly disruptive devices (like the iPad or Xbox Kinect) will find themselves in danger of being left behind -- no matter what industry they're in.</p>
<p>We&#39;d like to invite product strategists to take our <strong>super-quick, two-minute survey</strong> to help us better understand how you are reacting to disruptions caused by the Splinternet: </p>
<p>UPDATED: THE SURVEY IS NOW CLOSED</p>
<p>Thank you!</p>
<a href="http://blogs.forrester.com/jp_gownder/11-07-25-how_are_you_reacting_when_new_disruptive_products_come_out" title="Read the rest of &#039;How Are You Reacting When New, Disruptive Products Come Out?&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_185 first"><a href="/category/amazon" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Amazon</a></li>
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</ul></div>http://blogs.forrester.com/jp_gownder/11-07-25-how_are_you_reacting_when_new_disruptive_products_come_out#commentsAmazonApple iPadIT InfrastructureKindleNOOKProduct strategyXbox KinectdisruptiondisruptiveeReadersiPadproductsmartphonesMon, 25 Jul 2011 13:16:53 +0000JP Gownder6452 at http://blogs.forrester.comBarnes & Noble Upgrades Nook Color Today, Sets A New Bar For eReadershttp://blogs.forrester.com/james_mcquivey/11-04-25-barnes_noble_upgrades_nook_color_today_sets_a_new_bar_for_ereaders
<p>That&#39;s right, I said eReaders. True, it looks like a tablet, runs like a tablet, and delivers a lot of the value that tablets deliver, but the Nook Color&#39;s 1.2 upgrade (which is actually a step up to Android 2.2; don&#39;t let the numbers confuse you too much) is really a foreshadowing of the future of eReaders, not the future of tablets.</p>
<p>First, the facts. With the new upgrade that will be gradually pushed out to all existing Nook Color devices for free over the next few weeks (or you can download now at <a href="http://www.nookcolor.com/update" target="_blank">www.nookcolor.com/update</a>), the folks at B&amp;N have added some very useful features: an integrated email client, Flash 10.1 support, a curated Android app store (see sidebar), and an improved user experience through a myriad of tweaks. These upgrades make the Nook Color look more and more like a tablet, with a very attractive $249 price point to boot.</p>
<p>Must the iPad now cower in fear? No, not really. Because even at this price point, the Nook Color remains a smaller, less powerful tablet than the iPad. And as we&#39;ve seen, the range of competitors coming in after the iPad&#39;s territory are coming in at higher prices with more powerful features (for example, last week I dropped $529 for an LG G-Slate from T-Mobile with 3D video camera and 4G data plan). The tablet market is gradually moving into higher-power features, not lower-power experiences.</p><a href="http://blogs.forrester.com/james_mcquivey/11-04-25-barnes_noble_upgrades_nook_color_today_sets_a_new_bar_for_ereaders" title="Read the rest of &#039;Barnes &amp;amp; Noble Upgrades Nook Color Today, Sets A New Bar For eReaders&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_185 first"><a href="/category/amazon" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Amazon</a></li>
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</ul></div>http://blogs.forrester.com/james_mcquivey/11-04-25-barnes_noble_upgrades_nook_color_today_sets_a_new_bar_for_ereaders#commentsAmazonAppleBarnes & NobleCMOKindleNook Colordigital mediaeBookseReadersiPadtablet PCsMon, 25 Apr 2011 16:00:37 +0000James McQuivey6069 at http://blogs.forrester.comAmazon’s Cloud Drive Is The First Step To Being A Personal Cloud Ecosystem Playerhttp://blogs.forrester.com/frank_gillett/11-03-29-amazons_cloud_drive_is_the_first_step_to_being_a_personal_cloud_ecosystem_player
<p>Today, Amazon announced the <a href="https://www.amazon.com/clouddrive/learnmore">Amazon Cloud Drive</a>. I think it is the first salvo in a series of steps that will lead Amazon to compete directly for the primary computing platform for individuals, as an online platform, as a device operating system, and as a maker of branded tablets.</p>
<p>Much of the attention is going to the Amazon Cloud Player, announced at the same time, which enables customers to stream music stored in Cloud Drive - Forrester's Mark Mulligan blogged about that for Consumer Product Strategists (<a href="http://blogs.forrester.com/mark_mulligan/11-03-29-amazon_beats_apple_and_google_to_the_locker_room_just_to_find_out_the_race_hasnt_even_started_yet">Amazon Beats Apple and Google to the Locker Room</a>). But the general purpose design of Cloud Drive, combined with the long-term opportunities for personal cloud services, lead to a really interesting set of possibilities and insights into Amazon's long-term strategy for Vendor Strategists trying to sort out the technologies and players of next-generation personal computing platforms.</p>
<p>The personal cloud is online services that work together to orchestrate and deliver work and personal information across personal digital devices (such as PCs, smartphones, and tablets) and is articulated in a <a href="http://www.forrester.com/rb/Research/personal_cloud/q/id/54839/t/2">July 2009 report</a>. Amazon aims to join Apple, Facebook, Google, and Microsoft as contenders for personal cloud ecosystems that provide a core set of personal services across an individual's work and personal devices and online services. Now Amazon has a bigger head start on this than another wannabe, HP's webOS play, which I blogged about in February (<a href="http://blogs.forrester.com/frank_gillett/11-02-09-hp_synergy_not_webos_is_what_will_differentiate_hp">HP Synergy, Not WebOS, Is What Will Differentiate HP</a>).</p><a href="http://blogs.forrester.com/frank_gillett/11-03-29-amazons_cloud_drive_is_the_first_step_to_being_a_personal_cloud_ecosystem_player" title="Read the rest of &#039;Amazon’s Cloud Drive Is The First Step To Being A Personal Cloud Ecosystem Player&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_185 first"><a href="/category/amazon" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Amazon</a></li>
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</ul></div>http://blogs.forrester.com/frank_gillett/11-03-29-amazons_cloud_drive_is_the_first_step_to_being_a_personal_cloud_ecosystem_player#commentsAmazonAndroidAppleCIOCloud DriveDropboxFacebookGoogleHPKindleMicrosoftSugarSyncwebOSTue, 29 Mar 2011 13:49:40 +0000Frank Gillett5954 at http://blogs.forrester.comApple Clamps Down On Paid Content Delivered To iPhones And iPadshttp://blogs.forrester.com/james_mcquivey/11-02-01-apple_clamps_down_on_paid_content_delivered_to_iphones_and_ipads
<p>Today The <a href="http://www.nytimes.com/2011/02/01/technology/01apple.html" target="_blank">New York Times is reporting</a> that Apple is changing its policy for allowing apps to deliver content that was paid for somewhere other than in the app where Apple would get a cut. This came to light when Sony was forced to explain why its iPhone and iPad apps were <a href="http://ebookstore.sony.com/rme/" target="_blank">not being released as promised</a>. This is important to illustrate clearly because this is not just about Sony. In fact, it is expected that Apple will apply this same policy to existing apps over the coming months. The most obvious target is Amazon.com&#39;s Kindle store, but we have no reason to believe it will stop with eBook retailers; instead, this policy should also affect magazines, newspapers, even videos and games. </p>
<p>This represents a shift for Apple. Going back to the iPod days, Apple only sold music because it helped sell iPods. When Apple added the iPhone app store, it allowed Amazon to add a Kindle app because it would only make iPhones more valuable to potential buyers. The same held true for the iPad. But now that the company has built such a powerful ecosystem of devices, content, and consumers, it appears Apple is eager to ensure it can collect any and all tolls along its proprietary highways. I note this with some irony because it was just three weeks ago that I praised Apple&#39;s surprising openness <a href="http://www.forrester.com/rb/Research/three_most_important_consumer_products_of_2010/q/id/58383/t/2" target="_blank">in a report explaining the iPad&#39;s rapid growth</a>:</p><a href="http://blogs.forrester.com/james_mcquivey/11-02-01-apple_clamps_down_on_paid_content_delivered_to_iphones_and_ipads" title="Read the rest of &#039;Apple Clamps Down On Paid Content Delivered To iPhones And iPads&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_185 first"><a href="/category/amazon" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Amazon</a></li>
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<li class="taxonomy_term_233"><a href="/category/ipad" rel="tag" alt="See other content with this tag." title="See other content with this tag.">iPad</a></li>
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</ul></div>http://blogs.forrester.com/james_mcquivey/11-02-01-apple_clamps_down_on_paid_content_delivered_to_iphones_and_ipads#commentsAmazonAndroidAppleAppsCMOGoogleKindlePaid ContentiPadiPhoneTue, 01 Feb 2011 16:00:00 +0000James McQuivey5672 at http://blogs.forrester.comOn The Certain Economics Of Relegating Paper Books To The Margins Of The Businesshttp://blogs.forrester.com/james_mcquivey/10-11-16-on_the_certain_economics_of_relegating_paper_books_to_the_margins_of_the_business
<p><span class="Apple-style-span">Time to get my hands a bit dirty. Last week I posted an eBook forecast with a <a href="http://blogs.forrester.com/james_mcquivey/10-11-08-ebooks_ready_to_climb_past_1_billion" target="_blank">brief explanation</a> of why the book business may complete its digital revolution more quickly than other media businesses have. Turns out this assertion was more difficult to hear than I anticipated and I got <a href="http://blogs.forrester.com/james_mcquivey/10-11-08-ebooks_ready_to_climb_past_1_billion#comment-8149" target="_blank">some very insistent (and worth reading) comments</a>. The discussion that ensued both on the blog and outside of it was very complex, this is not a simple matter. However, there are parts of it that are very simple that I have to clarify, even though it means rolling up my sleeves a bit. Allow me to draw into this discussion John Thompson of Cambridge University who gave a very <a href="http://www.brooklynrail.org/2010/11/express/is-publishing-doomed-john-b-thompson-with-williams-cole" target="_blank">worthwhile interview</a> to the Brooklyn Rail this month to discuss his recently published analysis of the book industry, <a href="http://www.amazon.com/Merchants-Culture-John-B-Thompson/dp/0745647863" target="_blank">Merchants of Culture</a>. I will refer to just one of his specific comments:</span></p>
<p class="rteindent1 rteindent2">&quot;There are many people who just love books and they love the ideas that are expressed in books; they love the stories that are told through books and all of it. They're very attached to it.... They cherish the book. And they believe that this is an artifact that they want in their lives. And some of the technological commentators in this industry just completely miss this point.&quot;</p><a href="http://blogs.forrester.com/james_mcquivey/10-11-16-on_the_certain_economics_of_relegating_paper_books_to_the_margins_of_the_business" title="Read the rest of &#039;On The Certain Economics Of Relegating Paper Books To The Margins Of The Business&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_185 first"><a href="/category/amazon" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Amazon</a></li>
<li class="taxonomy_term_646"><a href="/category/digital_content" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Digital Content</a></li>
<li class="taxonomy_term_679"><a href="/category/kindle" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Kindle</a></li>
<li class="taxonomy_term_171"><a href="/category/media_meltdown" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Media meltdown</a></li>
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<li class="taxonomy_term_180"><a href="/category/ebooks" rel="tag" alt="See other content with this tag." title="See other content with this tag.">eBooks</a></li>
<li class="taxonomy_term_181"><a href="/category/ereaders" rel="tag" alt="See other content with this tag." title="See other content with this tag.">eReaders</a></li>
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</ul></div>http://blogs.forrester.com/james_mcquivey/10-11-16-on_the_certain_economics_of_relegating_paper_books_to_the_margins_of_the_business#commentsAmazonCMODigital ContentKindleMedia meltdownPublishing industry strategyeBookseReaderspublishersTue, 16 Nov 2010 17:00:46 +0000James McQuivey5368 at http://blogs.forrester.comeBooks Ready To Climb Past $1 Billionhttp://blogs.forrester.com/james_mcquivey/10-11-08-ebooks_ready_to_climb_past_1_billion
<p>Consider it an inauguration of sorts, a celebration of the eBook industry becoming a member of the major media club just as digital music and online video have before them. When you influence a billion dollars, people have to take you seriously. In the book business, it means that traditional publishers can no longer live in deny-and-delay mode; meanwhile, digital publishers get invited to better parties and people in other media businesses like TV and magazines look over and wonder if they could cut a slice of this new pie just for them.</p>
<p>To honor the occasion, we have just published our <a href="http://www.forrester.com/go?docid=57664" target="_blank">five-year forecast for eBooks in the US</a> for Forrester clients. The punchline is this: 2010 will end with $966 million in eBooks sold to consumers. By 2015, the industry will have nearly tripled to almost $3 billion, a point at which the industry will be forever altered.</p>
<p>Right now, the number to track - and the one that determines how many eBooks will sell - is the percent of a consumer's books that are bought and consumed digitally. To get at this number, we have to understand how people get books today. Did you know that the two most common ways people get books today is borrowing them from a friend or getting them from the library? Evidently content - at least in the book business - is already quite free, even without the help of digital.</p>
<p>eBook buying falls very low down on this list of how people acquire books. Just 7% of online adults who read books read eBooks. But that 7% happens to be a very attractive bunch: they read the most books and spend the most money on books. And here's the kicker - the average eBook reader already consumes 41% of books in digital form. Oh, and that includes the people who don't have an eReader yet, which is nearly half of them. For those that have a Kindle or other eReader, they read 66% of their books digitally.</p><a href="http://blogs.forrester.com/james_mcquivey/10-11-08-ebooks_ready_to_climb_past_1_billion" title="Read the rest of &#039;eBooks Ready To Climb Past $1 Billion&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_185 first"><a href="/category/amazon" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Amazon</a></li>
<li class="taxonomy_term_679"><a href="/category/kindle" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Kindle</a></li>
<li class="taxonomy_term_180"><a href="/category/ebooks" rel="tag" alt="See other content with this tag." title="See other content with this tag.">eBooks</a></li>
<li class="taxonomy_term_680"><a href="/category/eink" rel="tag" alt="See other content with this tag." title="See other content with this tag.">eInk</a></li>
<li class="taxonomy_term_181"><a href="/category/ereaders" rel="tag" alt="See other content with this tag." title="See other content with this tag.">eReaders</a></li>
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</ul></div>http://blogs.forrester.com/james_mcquivey/10-11-08-ebooks_ready_to_climb_past_1_billion#commentsAmazonCMOKindleeBookseInkeReadersforecastMon, 08 Nov 2010 11:00:00 +0000James McQuivey5331 at http://blogs.forrester.comBarnes & Noble's NOOKcolor Puts A Market-Defining Stake In The Groundhttp://blogs.forrester.com/james_mcquivey/10-10-26-barnes_nobles_nookcolor_puts_a_market_defining_stake_in_the_ground
<p>Today, amid the kind of rumor and speculation that is more typical of a Silicon Valley announcement, Barnes &amp; Noble unveiled its NOOKcolor, a second NOOK to complement the barely one-year-old original. The NOOKcolor brings a 7&quot; color LCD touch tablet device to the reading market, filling a gap between today&#39;s grayscale eReaders that use eInk technology and tablet PCs like the iPad.</p>
<p>This move puts B&amp;N ahead of both Amazon and Sony -- the longtime holders of the number 1 and number 2 slots in the eReader business. Not ahead in terms of device sales, because this new NOOK, priced at $249, will be likely to drive a few hundred thousand units before year-end. But ahead in terms of vision. Because one day, all eReaders will be tablets, just as all tablets are already eReaders.</p>
<p>There are three good reasons why tablet readers are the right thing for the industry to move toward:</p><a href="http://blogs.forrester.com/james_mcquivey/10-10-26-barnes_nobles_nookcolor_puts_a_market_defining_stake_in_the_ground" title="Read the rest of &#039;Barnes &amp;amp; Noble&amp;#039;s NOOKcolor Puts A Market-Defining Stake In The Ground&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_185 first"><a href="/category/amazon" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Amazon</a></li>
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<li class="taxonomy_term_9238"><a href="/category/nook" rel="tag" alt="See other content with this tag." title="See other content with this tag.">NOOK</a></li>
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</ul></div>http://blogs.forrester.com/james_mcquivey/10-10-26-barnes_nobles_nookcolor_puts_a_market_defining_stake_in_the_ground#commentsAmazonBarnes & NobleCMOKindleNOOKSonyeBookeReaderTue, 26 Oct 2010 20:31:31 +0000James McQuivey5287 at http://blogs.forrester.comAmazon Makes It Clear It Will Survive iPadmaniahttp://blogs.forrester.com/james_mcquivey/10-07-21-amazon_makes_it_clear_it_will_survive_ipadmania
<p>This is a phenomenal week to be covering the publishing industry. Tuesday, <a href="http://www.apple.com/pr/library/2010/07/20results.html" target="_blank">Apple released its quarterly earnings</a>. Big surprise, another record-breaking quarter for the folks in Cupertino. A few billion here, a few billion there, blah, blah. How amazing is it that we&#39;re not really surprised by such overperformance in an otherwise still-troubling economic environment? Of great interest to me, the eReader guy, was the final iPad tally for the quarter ending June 26th: 3.27 million units worldwide. Still no good guidance on what the US split is, but no matter how you slice it, iPads are hot. (And, no, I still have not bought one, still holding out for iPad 2.0).</p>
<p>And if you follow the implications of that success, as many in the media have, Amazon should just concede the eReader business, pack up its cream-colored Kindle and go home, right? </p>
<p>Wrong. And to prove it, Amazon made a<a href="http://phx.corporate-ir.net/phoenix.zhtml?c=176060&amp;p=irol-newsArticle&amp;ID=1449176" target="_blank"> point of announcing some news</a> of its own, the day before Apple&#39;s results were public. Amazon flaunted its own success in selling both Kindle devices and eBooks. That&#39;s right, despite that iPad upstart, the Kindle is still flying off the shelves, selling more units each month than the month before it all through Q2, when the iPad challenger was supposedly pummeling it. And it&#39;s dominating the eBook business as well, selling as much as eight in ten of the eBooks of major bestsellers, seeing its eBook sales rate triple over last year. Oh, and Amazon indicated it sells 1.8 eBooks for every hardback book it sells. That&#39;s right, even though it discounts hardbacks to paperback prices for many bestsellers.</p><a href="http://blogs.forrester.com/james_mcquivey/10-07-21-amazon_makes_it_clear_it_will_survive_ipadmania" title="Read the rest of &#039;Amazon Makes It Clear It Will Survive iPadmania&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_185 first"><a href="/category/amazon" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Amazon</a></li>
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<li class="taxonomy_term_1221 last"><a href="/category/tablet_pcs" rel="tag" alt="See other content with this tag." title="See other content with this tag.">tablet PCs</a></li>
</ul></div>http://blogs.forrester.com/james_mcquivey/10-07-21-amazon_makes_it_clear_it_will_survive_ipadmania#commentsAmazonAppleBarnes & NobleCMOKindleSonyeReaderiPadtablet PCsWed, 21 Jul 2010 14:00:00 +0000James McQuivey4788 at http://blogs.forrester.comAmazon’s Post-iPad Fight Strategyhttp://blogs.forrester.com/james_mcquivey/10-04-05-amazon%E2%80%99s_post_ipad_fight_strategy
<p>
Round 1 goes to Apple. The iPad, as expected, has <a href="http://online.wsj.com/article/SB10001424052702303912104575164222266106354.html" target="_blank">caused a big stir</a> and gave people like <a href="http://ptech.allthingsd.com/20100331/apple-ipad-review/" target="_blank">Walt Mossberg reason to gush</a> with enthusiasm about the death of laptops.</p>
<p>
Throughout, as various members of the press have mused about the death of Amazon&#39;s Kindle, I feel compelled to point out that, contrary to popular belief, Amazon is in a better position now than it was before the iPad. That&#39;s right, if Amazon comes out swinging, Round 2 will go to Amazon. Here's why: </p><a href="http://blogs.forrester.com/james_mcquivey/10-04-05-amazon%E2%80%99s_post_ipad_fight_strategy" title="Read the rest of &#039;Amazon’s Post-iPad Fight Strategy&#039;." class="node_read_more">Read more</a><div class="categories"><h3>Categories:</h3><ul class="links"><li class="taxonomy_term_185 first"><a href="/category/amazon" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Amazon</a></li>
<li class="taxonomy_term_167"><a href="/category/apple" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Apple</a></li>
<li class="taxonomy_term_195"><a href="/category/books" rel="tag" alt="See other content with this tag." title="See other content with this tag.">Books</a></li>
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</ul></div>http://blogs.forrester.com/james_mcquivey/10-04-05-amazon%E2%80%99s_post_ipad_fight_strategy#commentsAmazonAppleBooksCMOKindlePublishingSonyTVeInkeReaderiPadtabletsvideoMon, 05 Apr 2010 16:10:00 +0000James McQuivey4088 at http://blogs.forrester.com