Research

A genre is used in order to categorize a media text along with those others which share the same elements, components or ideology. With the help of genre people can easily put a label and identify the kind of product they need.
The genre that I have chosen to carry out my research on is ‘Horror’. The reason behind my selection being that I find movies and programs that come under this genre quite interesting than those of other genres. These texts hold suspense, thrill and curiosity in the mind of the viewers that makes it different. These movies are mostly based on stories from the past which help captivate the viewers. Though it is presented in a terrifying way; it still manages to entertain the viewers with its element of mystery, fantasy and curiosity that it creates.
Horror films go back as far as the onset of films themselves, over a 100 years ago. From our earliest days, we use our vivid imaginations to see ghosts in shadowy shapes, to be emotionally connected to the unknown and to fear things that are improbable. The earliest horror films were Gothic in style i.e. the meaning that they were usually set in spooky old mansions, castles, or fog-shrouded, dark and shadowy locales. Their main characters have included "unknown," human, supernatural or grotesque creatures, ranging from vampires, demented madmen, devils, unfriendly ghosts, monsters, mad scientists etc. Horror film today also carry almost the same characters that haunt the innocent. Taking example from recent film such as Drag me to Hell, Paranormal Activity 2 and The Woman in Black etc. these movies have incorporated a supernatural element that includes a curse or magic carrying forward from the past, which haunts other characters of the film in mysterious superstitious ways.
The iconography of this particular genre is often dark and serious. The props and costumes used for the…...

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...Module 1
The Research Process
* Is a scholarly activity aimed at finding new truths about a specific discipline basically designed to find solution to a problem.
* Done in various fields of studies.
* May be done in natural sciences like Biology, Chemistry and Physics. And in the field of social sciences such as Sociology, Psychology, Education, Anthropology, Industry and the like.
Definitions of Research
* a systematic patient study and investigation in some field of knowledge undertaken to discover or establish facts or principles (Webster’s New World Dictionary, 1994)
* a systematic investigation in order to establish facts and new conclusions (Oxford, 1996)
Definitions of Research
* a systematic and objective analysis and recording of controlled observations that may lead to the development of generalizations, principles or theories resulting in prediction and possibly ultimate control of events (Best & Kahn, 1998)
* purposive, systematic and scientific process of gathering, analyzing, classifying, organizing, presenting and interpreting data for the solution of a problem, for prediction, for invention, for the discovery of truth, or for the expansion or verification of existing knowledge, all for the preservation and improvement of the quality of life (Calderon, 2000)
* a process of systematically examining and explaining the observables. It seeks to generate answers to questions but it also generates further questions for study....

...RESEARCH PAPER
* Presents the results of the investigation on a selected topic
* An individual investigation carried out on a topic of specific interest, unless specifically assigned by a teacher
Parts of Research Paper
1. Title Page
* Cover page
* Indicates the title of the research, name of the author, institutional information and a few other relevant information
2. Introduction
* Introducing to the reader the “problem” by providing a brief background of the research
3. Related Literature
- Provide brief summaries or descriptions of the workers of other aurthors
4. Methodology
* Provides the methods that you will be using in your research
Typical Methodology
* Laboratory expariments
* Statistical or mathematical calculations/computations
* Comparison of existing literature
5. Data Analysis
* Analyzing data that were obtained from the methodological operation that have chosen
6. Results
- Presentation of the actual results of the analysis that you have made based on your chosen methodology
7. Discussion
* Discussing more of the results of your research, its implication on other fields as well as the possible improvements that can be made in order to further develop the concerns of the research
8. Conclusion
- Provides the conclusion of the research paper
9. Page Reference
- Lists of all the academic materials you have used as sources of information in your research paper
Research Paper Title
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...The key characteristics and differences of research methodologies
The methodologies used in research include qualitative, quantitative, mixed, and action research. First, mixed methodology entails the combination of the compilation and analysis of both qualitative and qualitative statistics. Second, action research is an informal methodology that obliges all the partakers to be mutual researchers.
Qualitative and quantitative research methodologies are the prevailing methods in research at present (Austin, 1978). Qualitative research methodology obtains an approach to evaluating information that looks at connotation rather than numbers. The statistics, therefore, normally consist of non-numerical data such as words or metaphors. Qualitative research is unbolt and receptive to its subject. There are various key characteristics of this research method. First, the perspective of investigation is not artificial; they are natural. Nonentity is undermined or taken for granted. Second, actions can be understood effectively only if they are spotted in context. Consequently, a qualitative researcher submerges in the setting. Under this method, interviews and observations are the most suitable strategies to be used.
Quantitative research methods advance research in a different way and scrutinize the data based on figures and statistics, the consequential data is principally statistical (Trochim & Donnelly, 2006). It entails those methodologies, which include surveys, interviews, and...

...to develop effective marketing strategies and tactics and that the first step is to incorporate marketing research. Through the course of this paper the importance of marketing research will be addressed. An analysis of the importance of competitive intelligence and marketing strategy and tactics for Kudler Fine Foods will also be discussed.
Importance of Marketing Research
Marketing research is defining a marketing problem then systematically collecting and analyzing information and finally recommending actions (Day, 2005). Marketing research is essential to the success of any business whose main objective is, like Kudler's Fine Foods, to offer products or services that are well targeted (Day, 2005). When making business decisions based on market research, risk can be minimized and the business process is likely to thrive (Day, 2005). Market research helps organizations like Kudler‘s Fine Foods communicate better with current customers by gathering valuable information about products and service from them. Regular customers can provide the organization with valuable information about the shopping experience as well as what would make that shopping experience better (Day, 2005). If Kudler's Fine Foods asks the customers opinion, it shows them that not only do they care about their opinion and helps to increase the level of customer service they provide. Market research is a good way for Kudler's Fine Foods to identify opportunities and minimize risk. Before offering a......

...ALABAMA STATE UNIVERSITY
COLLEGE OF EDUCATION
SYLLABUS
FOR
RESEARCH METHODS IN PHYSICAL EDUCATION
COURSE NUMBER: PED 506
CATALOG DESCRIPTION: Consistent with the College of Education Conceptual Framework, Part IV: Outcomes Context, this course is designed to provide graduate candidates with a knowledge base for scientific investigation. The course includes an overview of the methods and tools of research. Emphasis is on the planning and development of a research proposal. The research proposal will be appropriate for future use in the implementation of the thesis required in selected advanced level graduate programs.
TEXTBOOK: Thomas, J. and Nelson, J. (2001). Research Methods in Physical Activity, 4th ed. Champaign: Human Kinetics Books.
CREDIT HOURS: 03
INSTRUCTOR: Pat Floyd
TELEPHONE: 334-229-4522
OFFICE: JRA 243
OFFICE HOURS: TBA
ATTENDANCE POLICY: See University Policy
Prepared by: Dr. Pat Floyd, Ph.D. Date: 9/05
Approved by: ___________________________ Date: ____________
Department Chair
Approved by: ___________________________ Date: ____________
Dean
NOTE: Any candidate requiring alternative formats for testing and/or handouts for this course, or other types of accommodations due to a disabling condition, should advise the instructor within the first week of classes.
PURPOSE
Consistent with the College of Education Conceptual Framework, Part IV: Outcomes Context...

...How To Formulate Research Problem?
Posted in Research Methodology | Email This Post Email This Post
Formulating the research problem and hypothesis acts as a major step or phase in the research methodology. In research, the foremost step that comes into play is that of defining the research problem and it becomes almost a necessity to have the basic knowledge and understanding of most of its elements as this would help a lot in making a correct decision. The research problem can be said to be complete only if it is able to specify about the unit of analysis, time and space boundaries, features that are under study, specific environmental conditions that are present in addition to prerequisite of the research process.
Research Process
Research process is very commonly referred to as the planning process. One important point to be kept in mind here is to understand that the main aim of the research process is that of improving the knowledge of the human beings.
The research process consists of the following stages –
1. The Primary stage :– This stage includes –
a. Observation – The first step in the research process is that of the observation, research work starts with the observation which can be either unaided visual observation or guided and controlled observation.It can be said that an observation leads to research, the results obtained from research result in final observations which can play a crucial part in carrying out further research. Deliberate and guided...

...ACKNOWLEDGEMENT
This research paper is made possible through the help and support from everyone including: Faculty members, mentor, friends, and in essence, all sentient beings. Especially, please allow me to dedicate my acknowledgment of gratitude toward the following significant advisors and contributors:
First and foremost, I would like to thank Prof. Mukesh Sehrawat for his most support and encouragement. He kindly suggested to make my research paper and offered invaluable detailed advices on grammar, Perfect content and the theme of the paper.
Second, I would like to thank DR. Rajiv bhardwaj which has given a golden opportunity to do a specific topic research on it. He has given a right way to survive and sustain our life as all the other professors who have taught me about research and he studied about how to make report in systematically way. Finally, I sincerely thank to my personal friend who provide the advice and support to make this report. The product of this research paper would not be possible without all of them. So I have learnt many things and terminology of research on a particular topic and also learn how to compare two products taking a specific aspect.
CONTENT
1. INTRODUCTION…………………………………………………………………………………Page no- 4
2. LITRETATURE REVIEW………………………………………………………………………Page no - 5
3. REASEARCH METHODLOGY………………………………………………………………page no -5
a. RESEARCH PROBLEM
b. RESEARCH......

...RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH RESEARCH...

...activities for the quarter 4 which include weekly class discussion, class participation, midterm and final exam
* Learned about what Research is and what Research is not.
* Eight characteristics of research.
* Sub problem – that is a question or problem that must be address before the main problem is resolved.
* Hypothesis- that is a reasonable quests that needs to be proving.
* I learned about assumption –that is a statement that is presume to be fact.
* Learned about theory
* Learned about methodology- that is a process a researchers use to collect data and information is research work.
* Learned about internet – A researchers use internet to access information online.
* Learned about two types of research report which is Juried or refereed – a reviewed report
* Nonjuried or nonrefereed – none reviewed report. E.g. Journal report.
* Learned about checklist evaluating research- that a report juried that is judge.
* Learned that a research that is not screen or viewed by expert is not valid
* Guidelines in reviewing research by going to library to sort for information needed for case study.
* I learned as a researcher, you must read more than articles.
* I learned about research paper / APA Style – that first thing is to choose the research topic.
* Learned about what research paper entails, like cover page, table of content, abstract, introduction, summary, conclusion and references.
* I learned about......

...and Public Relations
Herzing University
Pamela Zipfel
March 15, 2015
Research Program
Research Program
In developing a research program for a new book store for Herzing University, I would first start6 with a research plan. This would prompt me to use a marketing research plan, consumer research, advertising research and strategic research.
“Market research complies information about a product.” (Hall, Prentice 2009) Consumer research is used to see what consumers are in the market for. Advertising research focuses on getting your product out there, example would be social media. Strategic research is the final plan and becomes the base of your research it allows the company to compile information from the social media and what influences consumers to purchase a product. (Hall, Prentice 2009)
During the exploratory research process I would start with the literature research process, because it is the cheapest. I would use the census bureau, newspaper, and magazines to collect whether there is a need for a bookstore and what sort of books people would want to read.
I would then decide if I need Qualitative or Quantitative research. Quantitative research will give numerical data. Qualitative Research gives a more details, such as consumer behavior. It observes what consumers are interested in and explores the nature of the consumer’s insight on a product. I would choose Qualitative research because it would give me more of an overview on what consumers are......

...Proposal on Research
Research is a complicated process in order to find the right resources on a specific topic with the proper literature writing. Researching is to provide necessary information to individuals on a specific topic. Thus, this research can be used to write a paper or papers on a particular topic for intended audiences with the sources you used on your points and assertions. One job the writer needs to make sure he has done is to include a position he is on and that he has compressed or summarized all the research on various sources by focusing on the main key points. The writer also has the responsibility to provide a motivating, stimulating, or activating thesis statement.
The writer’s purpose of writing a research paper is to provide specific details on all the sources that have been collected for the writing topic. He also needs to compress all the collected resources into highlighted key ideas from the passages. Also, he needs present a research paper that is consisting of three formats: a summary, a paraphrase, or a quotation. In a summary, you provide important key main points from the source’s idea and write to support the source’s idea. Paraphrase is when a person takes someone’s idea and put it into the writer’s own words. Lastly, quoting is to directly quote from an original source. Even though the writer provides information from various sources that is included to the written paper, the writer must put the researched information into their own...

...qualitative research.
A qualitative research design could be primarily used to solve customer satisfaction problems. It is a more straight forward, structured way to seek information from your customers. Through surveys and questionnaires that can be conducted in a number of ways information can be gathered from large groups of participants. Usually they involve closed ended questions, that can effectively organized. The organization of this data is then discussed in the form of numbers and statistics. Using this information the business owner is made aware of a customer’s interest, knowledge, and changes on a product or service. Based on this they can make more informed decisions on the quality of service to their customers.
Although a quantative research design can be used primarily it would benefit to use a qualitive research design as well. Part of satisfying your customer is knowing your brand not only objectively but also subjectively. Through quantative research you can monitor your success based on clear cut facts. It does not go into depth as to why your brand is doing well and a qualitive research design can give you insight to customer’s opinions.
A qualitive research design is more open to personal feedback. It explores a customer’s thoughts and having access to these thoughts can help in discovering new elements into keeping customers satisfied. A qualitive research is done in form of interviews, focus groups, participant observations and research of other......

...RESEARCH
Research is a process involving a series of steps to collect and analyse the information needed for decision-making in the desired / specific field of inquiry. The term research can be applied to any field of human activity. Research means ‘studious enquiry’ or a systematic, honest and impartial study conducted by trained men using scientific methods. It means detailed study relating to a particular subject.
The purpose of research is to find a solution to a particular type of problem or showing the problem a direction towards solution or putting some light in the unknown areas of knowledge for your enlightenment, to that particular area of knowledge-thus research actually help us to understand our reality more clearly, as well as help us to enjoy better living standard. So, research is kind of a project to find out some answers or solutions for a particular area-research. Every project has its scope of work, time-line and resources, that is why you may easily inter -relate research work with a project.
There are two different types of research: basic and applied research. These two research types are used in a variety of studies and field disciplines including psychology, biology and chemistry. Basic research is about understanding the various processes between memory, learning, and knowledge. It is about finding information, while it may become applied later, researchers choose to research topic of interest to them. It is about figuring out the answer......

...goal of the research process is to produce new knowledge or deepen understanding of a topic or issue. This process takes three main forms (although, as previously discussed, the boundaries between them may be obscure):
* Exploratory research, which helps identify and define a problem or question.
* Constructive research, which tests theories and proposes solutions to a problem or question.
* Empirical research, which tests the feasibility of a solution using empirical evidence.
There are two ways to conduct research:
Primary research
Using primary sources, i.e., original documents and data.
Secondary research
Using secondary sources, i.e., a synthesis of, interpretation of, or discussions about primary sources.
There are two major research designs: qualitative research and quantitative research. Researchers choose one of these two tracks according to the nature of the research problem they want to observe and the research questions they aim to answer:
Qualitative research
Understanding of human behavior and the reasons that govern such behavior. Asking a broad question and collecting word-type data that is analyzed searching for themes. This type of research looks to describe a population without attempting to quantifiably measure variables or look to potential relationships between variables. It is viewed as more restrictive in testing hypotheses because it can be expensive and time consuming, and typically limited to a single set of research subjects.......

...Nature And Characteristics Of Research
NATURE and CHARACTERISTICS OF RESEARCH
What is research?
• A scientific investigation of phenomena which includes the collection, presentation, analysis and interpretation of facts that link man’s speculation with reality. (Calmorin 1994)
Characteristics of the Researcher
1. Intellectual curiosity
The researcher….
• has reflective thinking and inquiry of the things around him
• is eager to get information regarding his problem due to novelty or unusualness
• seeks question to answer
• continues to read the related literature
• makes use of his experiences
• exercises his creativeness and inventiveness
2. Prudence
There’s a saying that “Intellectual curiosity ends where prudence begins.” Intellectual curiosity ends when a problem has been identified.
The researcher is conducting his study at a right time and right place wisely, economically, and efficiently.
3. Healthy criticism
The investigator is always doubtful to the veracity of the results.
4. Intellectual honesty
The researcher is honest in collecting or gathering the data or facts. Honesty is the best policy for an intellectual investigator because success and failure of his research lie on his hand.
Characteristics of Research
1. Replicability
The research design and procedures are replicated to enable the researcher to arrive at valid conclusive results.
2. Empirical
Research is based on direct experiences or observation alone by...