IBM’s Watson has a summer job working at Macy’s

Macy’s On Call mobile shopping companion via IBM Watson and Satisfi

IBM, Macy’s and Satisfi are piloting Macy’s On Call, a first-of-its-kind shopping companion featuring the cognitive capabilities of IBM Watson. Available at 10 stores across the U.S., the mobile tool allows customers to ask questions in natural language regarding each participating store’s unique inventory, services and facilities, and receive a customized response to inquiries.