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Groupon asked 1,000 U.S. parents how much time their families plan to spend on their electronic devices this summer, finding that the average American family will spend an average of 35 days of their summer, which is the equivalent of more than one-third, using their devices. (Photo: Business Wire)

Groupon asked 1,000 U.S. parents how much time their families plan to spend on their electronic devices this summer, finding that the average American family will spend an average of 35 days of their summer, which is the equivalent of more than one-third, using their devices. (Photo: Business Wire)

CHICAGO--(BUSINESS WIRE)--With warmer weather finally arriving in most parts of the country and
the school year winding down to a close, Groupon (NASDAQ: GRPN) (www.groupon.com)
asked 1,000 U.S. parents how much time their families plan to spend on
their electronic devices this summer––and the results were staggering.
The average American family will spend an average of 35 days of their
summer, which is the equivalent of more than one-third, using their
electronic devices. The survey, which was conducted for Groupon’s
Funtacular Fun Fest (gr.pn/funfest)
running from May 18-20, found that the average child will watch an
estimated 60 movies and play 150 hours of video games over the summer
months.

“We love technology, but we also think it should be in the service of
something we love even more, which is spending time with our families
and experiencing the compelling local activities offered during the
summer months and throughout the year,” said Greg Rudin, head of Fun
Things To Do at Groupon. “As parents, we’re often just as guilty as our
kids when it comes to screen time, which is why it’s important for the
entire family to put down our devices every once in awhile and go make
some memories together.”

When asked how too much screen time affected their children, 77 percent
of parents said screen exposure influenced their child’s mood, 62
percent said they face regular battles to get their children to put down
their device and almost half said too much screen time impacts their
sleep. And their children weren’t the only ones impacted by too much
screen time, parents said they feel like they personally waste one of
out every four weekends per month and throw away 9 non-working days over
the summer due to their own inactivity.

Parents were asked the top five ways that families can make sure they
get the most out of their summer without being consumed by their
electronics, and they identified the following:

Hitting the beach

Attending a BBQ

Going on a road trip

Visiting a zoo

Going to a water park

But according to parents, ditching the technology and spending more time
with the kids over the summer months won’t come cheap. The survey asked
parents to imagine their perfect family weekend and found Moms and Dads
estimating it would cost $2,328. Parents said they would spend $1,465 on
travel, lodging, taxis and fuel––with an additional $510 spent on
admissions and tickets to attractions and evening entertainment. Parents
also estimate that they’ll spend $353 on meals during the perfect family
weekend.

Groupon (NASDAQ: GRPN) is building the daily habit in local commerce,
offering a vast mobile and online marketplace where people discover and
save on amazing things to do, see, eat and buy. By enabling real-time
commerce across local businesses, travel destinations, consumer products
and live events, shoppers can find the best a city has to offer.

Groupon is redefining how small businesses attract and retain customers
by providing them with customizable and scalable marketing tools and
services to profitably grow their businesses.