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Monday, 23 October 2017

Marketing games

As you develop games, it is important
to note that it is easy to develop game but hard to get to intended recipient
or audience. Gaming industry is saturated by many games that compete for the
same audience.

Many developers give up along the
way and some even lose money in marketing as the game return are not equal the
amount used to market.

So the question is how you then
market your game

Never use funds to market the game before you get
to know the usage. How many users do you get without any marketing? How
many do you retain? This can help you make decision to use paid marketing
or not.

Use social media to market your game. Create Facebook
page and twitter handle for you game. Share the game to as many users as
possible. Look for forums that support game developers.

Do not use fellow developer to get feedback on the
game. It is easier for a developer to test your game than help you improve
your game. Share to non-developer as they are likely to play your game
more often.

Create blogs, websites and posts that attract people to
download your game.

Create good and attractive screenshots and trailer for
your game. Upload the trailer to YouTube and other video channels.

Create live feeds for your game on YouTube, Facebook
and twitter.

Post your experience on the game and engage users and visitors
to your Facebook and twitter.

Paid marketing should be the last option when you are
sure your game is retaining users after download.

We will be expanding and discussing the above in details as this is the point as developer you can give up or move ahead with your career. One thing to note is that, game development is a rewarding career.