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Following a proposal by a California commission to regulate grades of olive oil and labeling standards, Bellucci Premium comments on how it may help regain customer trust.

...That’s why Bellucci Premium has a traceability app that allows customers to track exactly where their olive oil comes from, down to the grower of the olives.

Bohemia, NY (PRWEB)May 16, 2013

On May 16, Bellucci Premium comments on the introduction of a California bill that would regulate olive oil grades and labeling standards.

According to an article by the Olive Oil Times, Senate Bill 250 was approved on April 29th by the State Senate Appropriations Committee. The new bill proposes to make an olive oil commission for the state of California.

California Senator Luis Wolk explains in the article that this bill is important to California’s agriculture. “California’s olive oil industry has been growing exponentially over the past five years. The industry believes it is time to support a coordinated effort to provide for olive oil research and standards to promote the sustainability and success of this important agricultural product.”

This new bill would help to regulate the production of olive oil by creating a commission in charge of setting labeling standards according to the grades of olive oil. California already has commissions for many of its other agricultural products, like apples.

“It is important that bills like the one in California get proposed,” says Natalie Sexenian, Marketing Manager for Tuscan olive oil producer Bellucci Premium. “Due to the rampant mislabeling of olive oil, consumers have lost their trust in the industry. That’s why Bellucci Premium has a traceability app that allows customers to track exactly where their olive oil comes from, down to the grower of the olives.”

“Having a commission to set these standards would help bring back customer loyalty,” adds Sexenian.

Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers. Bellucci offers three different types of oil, including an organic option, that offers a mild peppery flavor and fruity undertones that will satisfy any palate. The third type of oil Bellucci offers is the world’s finest Italian extra virgin olive oil, grown only by Italian growers in many different regions of Italy.