Kendall Jenner — model, photographer — is looking for this generation's next icon. You know, like her, "but a little less good."

I'll let her explain.

This morning, Kendall and Love announced their search for the next star, who will be photographed by Kendall and cover the magazine. Like all modern castings, this one will take place on Instagram, where aspiring icons can submit themselves using #LOVEME17.

Twenty lucky finalists will be flown to L.A. and photographed by Kendall for the February edition. If anyone wins, can you please ask her what a "flea wrangler" is? Thanks!