There is no doubt that social media marketing platforms are mammoths in their own right. They have a wider reach and open your business to potential customers. Yet the traditional methods of email and SMS marketing continue to thrive in South Africa.

Everlytic has seen significant increases year on year in email volumes, engagement, and clicks. Email generates higher ROIs than instant messaging, social media, or mobile advertising. The best course of action is to turn your social media followers into subscribers by integrating email and SMS into your marketing strategy.

Walter Penfold’s talk will also focus on how to leverage email and SMS, as well as seeing what trends are rising, and what to expect in the future.

The IMC Conference will be held at Vodaworld in Midrand on 08 February 2018.

Walter Penfold
Walter is the managing director of Everlytic, a SaaS marketing automation platform. Everlytic was voted the fastest growing tech company in South Africa by Deloitte in 2014, and was acquired by Vox Telecom in January 2016. He is also the co-founder of Wetec, established in 2003, and the leading supplier of Rainwater Harvesting systems in South Africa. Walter sits on the board of the Johannesburg chapter of the Entrepreneurs Organisation and is the co-founder and current chair of EO Accelerator, a program for first-stage entrepreneurs that want to catapult their businesses to the next level. He holds a BCom in Information Technology and an MBA in Entrepreneurship from Wits Business School.