Business Card for: Tip Toe

The business card is part of a student project and not of an existing company.
The ‘clothing store’ sells boyfriend shirts and the concept is based on the girl sneaking out of her boyfriend’s apartment the next morning, hence ‘Tip Toe’. The business card is in the form of a keyring so that it can be carried around (attached to his room key).

The materials used is brown card, embroidered fabric (cotton twill) and a keyring ring. These materials is used to fit in with the vintage feel of a bachelors appartment. The fabric tags refers back to the tags of the shirts.