You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!

While the Soundcloud deal isn't happening, the news is just one more example of social networks trying to tie themselves to music. Music is inherently a very social experience, from going to see concerts to sharing our favourite tracks and bands with friends. As such, it comes as no surprise that music and social media technologies have been very intertwined.

Here’s a brief history of the relationship between music and social media:

2003: Myspace Launches and within months quickly becomes a go-to space for bands and musicians to share their work. It helped artists —including the Arctic Monkeys and Lily Allen— gain a fan base and kick off their careers, and over 8 million musicians are thought to have been present on Myspace. As a result, Myspace was the go-to music discovery platform for a generation of social media users, who were also allowed to place music on their own personal profiles.

February, 2005: YouTube is founded and rapidly becomes the home of professional music videos, amateur bedroom musicians and everything in between. The playlist functionality also makes YouTube a convenient music player for many.

March, 2007: Twitter is a massive success at SXSWi, the interactive portion of the major music and arts festival, kicking off a social media era of sorts at the event.

May, 2007: The first known instance of a Rick Roll, where internet users pretend to point someone to one link but actually directs them to the music video of Rick Astley’s 1987 track “Never Gonna Give You Up.” The prank would soon become widespread, to the sadness of many.

August, 2007: Soundcloud is created as a social network for musicians, allowing them to share, collaborate and promote music. It quickly grows to become a leading music discovery tool, helped along by easily embeddable players used widely on blogs.