With AR Technology Growing Fast in India, Facebook Plans to Provide More AR Platforms for Developers

Bengaluru, Sep 4: India is one of the fastest growing regions for Augmented Reality (AR) technology and Facebook is providing tools like our AR Studio for developers and creators in the country to help them create unique experiences, a top company executive said here on Tuesday.

"India is one of the fastest growing regions for AR technology. Through our cutting-edge creative offerings, we are giving creators and developers power to build for tomorrow with emerging technologies like AR without using any expensive hardware or specialised apps," Satyajeet Singh, Head of Platform Partnerships, Facebook India and South Asia, said in a statement. Facebook Artificial Intelligence Significantly Improves Urdu to English Translation.

Facebook is focused on opening up the AR platform to more people, offering more utility by bringing AR to everyone and their daily habits.

According to Adhvith Dhuddu, Founder and CEO, AliveNow, they are excited to work on AR studio because it's opened up unique possibilities to build interesting AR experiences for brands and 1.5 billion users on Facebook.

"With face gestures, hand tracking, object recognition and more, we are building for the future with AR camera filters," he added.