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PRESS RELEASE: The Missing Link: Iomega Debuts New ScreenPlay TV Link

Affordable Device Makes It Easy to Take Digital Media Collections From the Computer to the Living Room

SAN DIEGO, August 6, 2008 – Iomega, an EMC company (NYSE: EMC) and a global leader in data protection and security, today announced the new Iomega® ScreenPlay™ TV Link, making it convenient and affordable to access multimedia content on any high-definition television or home theater system. Complete with full-function remote control, the new ScreenPlay TV Link features an easy-to-use USB port for attaching compatible storage devices and enjoying high quality movies, music and photos from the best seat in the house.

Smaller than a deck of playing cards, the new Iomega ScreenPlay TV Link is based on the same display technology as Iomega’s ScreenPlay HD Multimedia drive, introduced in April 2008, and offers the same audio and video quality with upscaling to high definition. While the ScreenPlay HD Multimedia Drive features a fully-integrated 500GB hard drive solution, this latest addition to the ScreenPlay product family gives users the flexibility to connect their own USB external storage devices to the ScreenPlay TV Link and play back the media content on an attached TV. The result is an affordable, easy-to-use multi-media solution that can utilize different storage devices when friends, family or co-workers drop by with a media file to share. Compatible USB devices with the new ScreenPlay TV Link include flash drives, hard drives, and Iomega’s REV drives.

“The ScreenPlay TV Link is an ultra-portable device that gives everyone a seamless way to share family photos, play music, and enjoy videos,” said Loren Bryner, global product manager, Iomega Corporation. “The ScreenPlay TV Link turns any TV or home theater into party central for computer-based media content. There’s no easier way to enjoy photos, music, or downloadable movies.”

The portable ScreenPlay TV Link includes a remote control for easy navigation as well as a full complement of advanced video outputs for displaying high-resolution digital photos and video.

“We’ve created a product that’s fun, functional and so affordable that it should be a ‘must have’ for anyone enjoying digital content today,” said Bryner. “Using the ScreenPlay TV link to bridge the computer world of digital media files with the home theater world of high definition television is a natural evolution of the family room and a great new option in home entertainment.”

The ScreenPlay TV Link measures just 3.26”x3.07”x0.78” and weighs less than 4 ounces, giving this multimedia powerhouse roughly the same dimensions as a drink coaster.

System Requirements The Iomega ® ScreenPlay™ TV Link is compatible with standard televisions and with high-definition televisions (720p and 1080i playback is achieved through upscaling).

Availability The Iomega ® ScreenPlay™ TV Link is now available in the Americas for $99.95. (Price is U.S. suggested retail.) The Iomega ScreenPlay TV Link will be available in Europe later this month for €79.

About EMC EMC Corporation (NYSE: EMC) is the world's leading developer and provider of information infrastructure technology and solutions that enable organizations of all sizes to transform the way they compete and create value from their information. Information about EMC's products and services can be found at www.EMC.com.

About Iomega Iomega Corporation, a wholly owned subsidiary of EMC Corporation headquartered in San Diego, is a worldwide leader in innovative storage and network security solutions for small and mid-sized businesses, consumers and others. The Company has sold more than 400 million digital storage drives and disks since its inception in 1980. Today, Iomega’s product portfolio includes industry leading network attached storage products, external hard drives, and our award-winning removable storage technology, the REV® Backup Drive. OfficeScreen®, Iomega’s managed security services, available in the U.S. and select markets in Europe, provides enterprise quality perimeter security and secure remote network access for SMBs, which help protect small enterprises from data theft and liability. To learn about all of Iomega’s digital storage products and managed services solutions, please go to the Web at www.iomega.com. Resellers can visit Iomega at www.iomega.com/ipartner.

NOTE: This release contains “forward-looking statements” as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forward-looking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) fluctuations in VMware, Inc.’s operating results and risks associated with trading of VMware stock; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) the ability to attract and retain highly qualified employees; (xiii) fluctuating currency exchange rates; and (xiv) other one-time events and other important factors disclosed previously and from time to time in EMC’s filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this release.