Walmart’s digital decision affects TV’s future

November 2, 2012

Walmart’s decision to sell, and more importantly, actively promote, a $98 Internet-connected television device called Boxee TV could help shape the future of in-home content delivery.

Earlier this week, Bloomberg reported that New York-Based startup Boxee Inc., had struck a deal with Walmart to offer Boxee’s product in more than 3,000 stores this holiday season. Walmart will set up displays and send out marketing materials for the device, a small black box with a remote control that can access free TV broadcast channels as well as Internet content, according to Bloomberg.

Boxee is a challenger to other set top device manufacturers who are competing to deliver content via the Internet however and whenever consumers want.

"It’s going to be a big launch for us," Avner Ronen, Boxee’s CEO was quoted by Bloomberg as saying. "There’s a big difference between having your product being carried by retailers, where it sits on the shelf, and getting real marketing behind it."

To read the full story and gain more insight into the future of content delivery in a digital world, click here.

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