Regular Font Family

A Geometric Sans! with its basic structure inspired by some of our favourite hot metal fonts: Memphis, Karnak, Stymie, Scarab and Paul Renner’s Futura — Regular started as a Slab Serif font in late 2011, however I soon realised that it wasn’t going to bring anything particular new to the faces already available on the market so my design was placed in a drawer.

A couple of months passed and on a visit to Antwerp in Belgium, I was reminded of the distinct lowercase ‘g’ featuring in some of the afore mentioned typefaces. High up on a wall was a shadow of a past sign, but a Sans version! This interesting discovery inspired me directly to go back to the font and my early ideas and basically work the Slab Serif font that I had already started, into a Sans! Regular is in many ways a revival but it is also a font that has contemporary references and key words like: Rational, Readable, Refined, Relevant, Reliable and Responsive was part of the check-list during my design process.

The carefully crafted range of weights; Light, Regular, Medium, SemiBold, Bold, ExtraBold & Black is ideal for books and magazines and it also lends itself very nicely to screen based projects — The family of fonts incorporates true Italics for each weight which is distinct when set in running text.

Regular suggest a Modernist approach to design — but is open for interpretation.