news & comment

monetising Twitter

ZDNet reports that Twitter isn’t looking at advertising to answer the long-awaiting question about how it makes money from its 17 million users. Instead, the talk is of tools under development that users might buy to enhance their experience. Quite how this will keep step with the army of app developers out there is an interesting question, but good to see the business thinking laterally.

However, there’s an interesting counter argument to this from Rory Maher in the Washington Post, who says the company could still capture a whole new (and lucrative) slice of the ad market.

Marc has over 20 years’ international PR experience gained at leading agencies and in-house. He has specialised in aviation and travel for a decade, devising and overseeing successful international PR programmes and building 80:20 Communications into an acclaimed sector specialist.