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The building blocks of any business start with the 4 Ps of marketing. Of these 4, the ‘Place’ is still revered by many pundits as the most critical variable, which, if not chosen rightly, can stifle the a-z activities of any business. A good and promising place (or location, in business parlance), with little or […]

If in Dubai, then at DMCC. The growing prominence of Dubai Multi Commodities Centre (DMCC) has made many businesses, large and small, choose the place as their Middle East base. Entrepreneurs from around the world find DMCC a more generous and propitious a place for their business with its global reach and standards. Perhaps this […]