Syncbak Live Streams Summer Concert Series at Gotham Organization’s
Atlas New York, Extending Reach of Hyperlocal Content to a National
Audience

Anyone in the U.S. Can Watch Thursday, June 14 Concert for Free on
SBTV App and at Syncbak.TV

Movie Streaming Service Fandor® Signs as Inaugural Sponsor of
2018 Live Stream

June 14, 2018 09:35 AM Eastern Daylight Time

NEW YORK--(BUSINESS WIRE)--As part of its mission to deliver unique hyperlocal programming to
consumers across the U.S., Syncbak,
which created the technology that powers live over-the-top (OTT)
television, today announced it will live stream the Gotham
Organization’s Open Air Summer Concert Series from the midtown Manhattan
building, Atlas New York, on its SBTV app and at Syncbak.TV.
SBTV launched last month; the SBTV app provides consumers with access to
local programming from anywhere in the U.S. – live or on-demand – on any
device.

This year’s first concert, taking place Thursday, June 14 at 8:30 p.m.
Eastern, marks the Gotham Organization’s 10th anniversary of
the series, which kicked off with a performance by Lady Gaga. 2018
performers include Argonaut
& Wasp, a Brooklyn-based dance-rock band, and Cafuné,
a Brooklyn-based alt-pop duo. Other bands and dates will be named this
summer. Using Syncbak’s OTT technology, the 2018 Open Air Summer Concert
Series will be live streamed nationwide and syndicated locally by 100
television stations in 69 markets across the U.S.

In addition, Fandor®, the movie streaming service with the largest
collection of independent films, documentaries, international features
and shorts, serves as the inaugural sponsor for the concert series live
stream, leveraging Syncbak’s live dynamic ad insertion technology
platform, adSync. With adSync, television stations and content providers
can monetize original programming on a local level. With SBTV,
advertisers and ad agencies can leverage premium, brand safe, local
content for their linear and digital TV buys.

“Our collaboration with the Gotham Organization to live stream its
summer concert series is a perfect example of what SBTV was designed to
do – give viewers around the country access to original hyperlocal
programming, regardless of where they live,” said Jack Perry, Founder
and CEO, Syncbak. “With Fandor joining as the inaugural sponsor, we are
able to demonstrate the significance of the straight-to-OTT live
streaming opportunity for both viewers and advertisers.”

“Gotham Organization is committed to providing our residents with
services and amenities that enhance their lifestyles,” says Jessica
Koenig, Marketing Director, Gotham Organization. “Since the inception of
our concert series 10 years ago, we have continued to look for ways to
ensure our residents have the opportunity to take part in unique and
engaging experiences. Syncbak’s OTT technology was the perfect platform
for us to amplify the series, which will now be shared among a massive
group of consumers. We’re looking forward to providing an outlet for
unique entertainment, thanks to the help of Syncbak, for the remainder
of the summer season.”

“Fandor’s mission has always been to provide high-quality movie and
premium editorial content to streaming users, with the goal of expanding
viewership of rare gems and bringing people together through movies,”
states Larry Aidem, President & CEO, Fandor. “Our love for movies and
related content continues to broaden the love of our users’ interest in
them as well. Our sponsorship of SBTV’s inaugural live stream of Gotham
Organizations’ Atlas Open Air Summer Concert Series is another
opportunity for Fandor to provide consumers with fresh, additional
premium content.”

Syncbak’s live stream will be produced by Webby and James Beard
award-winning producer Liza de Guia and hosted by Geoff Rickly, lead
singer and songwriter for rock band Thursday
and alternative rock band No
Devotion. Rickly will also interview both bands on the SBTV live
stream following their sets.

Syncbak powers the industry’s most successful OTT solutions, including
live for CBS All Access, Hulu, fuboTV, and more. Syncbak’s end-to-end
platform, SimpleSync, is used by broadcasters for live stream
transcoding, cloud-based rights resolution, cloud-based DVR, device
filtering, geo-location services, content management, stream monitoring,
video clipping, and dynamic ad insertion. Syncbak’s technology currently
reaches 98 percent of the U.S. population across 195 markets,
representing 54 stations groups and all major networks, including CBS,
ABC, FOX, NBC, and The CW.

About Fandor

Fandor handpicks and streams more than 4,000 award-winning and
independently produced titles from around the world. With over 500
genres, from the classics to the latest festival favorites, Fandor
connects a global community of movie lovers through curated content
through our movie library, digital site and social platforms. The
Company is expanding its content syndication through established and
emerging OTT services and OEMs. Fandor is available on desktop, iOS,
Android, and on TV through Roku, AppleTV and Chromecast. Fandor recently
announced its own intention to bring premium editorial short-form video
content to its users via syndication. As such, the opportunity to
sponsor the inaugural live-streaming event, while also supporting the
ability for the syndication and monetization of video content, is a
perfect fit for the Company.