The Newsletter of the State University of
New York College Admissions Professionals

Special Winter 2011 Edition
Remember When...
Save the date!
SUNYCAP
42nd Annual Conference
The Legend of SUNYCAP
June 13-15, 2012
The DoubleTree Hotel,
Tarrytown
Registration materials will
be available in January

From L to R: Harry Pierre-Philippe, Freida McCray and Steve Kast 30 minutes into their journey
from Brockport to Lake Placid to attend the 1987 SUNYCAP Annual Conference. This was the
first of six breakdowns the state car suffered on the long journey. But they’re still smiling!

Message from the SUNYCAP President
Heather teRiele, SUNY Potsdam

DON’T FORGET!
Keep your membership
current! The 2011-2012
SUNYCAP Membership
Registration is now online
and available at
www.SUNYCAP.org
The 2012 SUNYCAP
Conference Planning
Committee is now accepting
workshop proposals. Visit
www.SUNYCAP.org for
details and the workshop
proposal form.
Stay updated with the
latest SUNYCAP and
admissions news at
www.facebook.com/sunycap

Dear SUNYCAP Members,
It feels like just yesterday we were all in Syracuse rockin’ out to KTPG!
Thanks to all involved for such a great conference! I am sure that by
now you are well into application season. I hope your high school visits
and college fairs were fruitful and I’m sure you are looking forward to
yield season. Unfortunately, Jim Hall has stepped down as SUNYCAP
Executive Board President. We would like to thank Jim for his service to
SUNYCAP. In accordance with the SUNYCAP bylaws and constitution,
I am stepping into the role of Executive Board President.
I have been working with Chris D’Orso and the conference planning
committee on this year’s Annual Conference. We will be in Tarrytown at
the Doubletree by Hilton June 13-15 with a New Professionals
Pre-Conference Institute on June 12. The conference planning committee is hard at work and promises a stellar conference, so please save the
date! With that in mind, please take a few minutes and respond to
Megan’s email about Wednesday evening’s activities and renew your
SUNYCAP membership. Registration for the conference will go out
after the New Year, so watch for details.
I hope everyone has a safe and happy holiday season and I look forward
to seeing you in the New Year!
Heather teRiele, SUNY Potsdam

Endeavors - Special Winter Edition 2011

Page 1

CONFERENCE
SPOTLIGHT
JUNE 13 - 15, The DoubleTree Hotel - Tarrytown

Keynote Presenter: Peter Shankman
PR Week Magazine
has described Peter
as “redefining the
art of networking”,
and Investor’s Business Daily has
called him “crazy,
but effective”. Peter
Shankman is a
spectacular example of what happens
when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) and a dose of adventure,
and make it work to your advantage. n
An author, entrepreneur, speaker, and
worldwide connector, Peter is recognized
worldwide for radically new ways of thinking about Social Media, PR, marketing,
advertising, and customer service.
Peter is also the founder and CEO of The
Geek Factory, Inc., a boutique Social Me-

dia, Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 1995
at http://shankman.com, both comments on
and generates news and conversation.

international news channels, including Fox
News, CNN, and MSNBC, Peter is frequently quoted in major media and trade
publications, including The New York
Times, The Wall Street Journal, The Los
Angeles Times, The New York Daily News,
Peter is the author of two books: Can We The Associated Press, Reuters and USA
Do That?! Outrageous PR Stunts That Today.
vvvvv
Work and Why Your Company Needs
Them (Wiley and Sons 2006) and Cus- Born and raised in New York City, Peter
tomer Service: New Rules for a Social- still resides there with his NASA the WonEnabled World (Que/Pearson, 2010) and a der Cat, who consistently denies his refrequent keynote speaker and workshop peated requests to relinquish the couch. In
presenter at conferences and tradeshows the few hours of spare time Peter has per
worldwide, including South By Southwest, month he’s completed 13 marathons,
Affiliate Summit, BlogWorld, The Public seven Olympic distance triathlons, two half
Relations Society of America, The Interna- -Ironman triathlons, and one full Ironman
tional Association of Business Communica- Triathlon. He’s also a “B” licensed skydiver
tors, CTIA, CTAM, CES, PMA, OMMA, with over 220 jumps. In 2011, he’s focusing
Mobile Marketing Asia, and the Direct Mar- on moving to ten percent body fat, and is
keting Association.
B documenting his attempt publicly at A Year
to Ten Percent.
A marketing pundit for several national and

General Session Speaker:
Lloyd Thacker,
Director of The Education Conservancy
After nearly twenty-eight years in the college
admission and college counseling professions, Lloyd
Thacker left his counseling job in February 2004
to edit and publish College Unranked and to establish the Education Conservancy. Lloyd received
degrees in Political Science from the University of
California at San Diego and the University of California at Davis. He works as a consultant, public
speaker, fundraiser, writer and organizer. Lloyd
lives in Portland, Oregon with his wife, Lori, and
their two sons.
b
The Education Conservancy helps students,
colleges and high schools overcome commercial
interference in college admissions. By affirming
educational values, EC works to reestablish

Endeavors - Special Winter Edition 2011

educational authority, equity and access as college admission
precepts. It unites educational principles with admission practices. It returns control of college admissions to those who are
directly involved in education: students, colleges, parents and high schools. It calms the frenzy and hype
that plague contemporary college admissions.
Goals:
1. To increase the awareness and understanding of
commercial influences in college admissions.
2. To provide a platform for educational values to
assert their proper role in college admissions.
3. To promote educationally appropriate admission
practices.
4. To make college admissions a sensible and productive
set of processes for all.
5. To foster collaborative behavior among colleges.
6. To generate specific admissions-related ideas and
recommendations for colleges, students, and
counselors.