Project Description

Cubby’s

In the food truck business, first impressions are everything. This signature sandwich spot was no different.

On any given day, there are at least 25 food trucks cruising around the Wasatch Front. Chicago-style beef spot Cubby’s approached us on how to make theirs stand out. We created a look that fused their fun, friendly personality with their love of fresh, organic food.

We brought food to life by illustrating over a hundred different characters, covering every inch of the design with whimsical fruits, meats, and vegetables, surrounded by handwritten phrases highlighting the menu’s healthy qualities.

The collective level of detail made the food truck a spectacle on the streets- a mobile work of art to match its delicious menu.

So this is it.

It’s an opportunity to do more of what we’re passionate about. Boncom is an agency with a like-minded mission to do good in the world by working with non-profits and creating cause-based campaigns. Plus a little travel & tourism, to boot.

We love GumCo. We are incredibly proud of what we’ve accomplished, and excited for the road ahead.