Named ‘Sometime at Christmas,’ Apple simply shared its vacation video advert forward of Thanksgiving within the U.S. and the vacation season. Surprisingly, it doesn’t showcase Apple’s newest and biggest merchandise. As an alternative, it focuses on music and household time. It additionally features Andra Day and Stevie Wonder.

The 2 artists sing round a piano with numerous photographs of youngsters opening presents and households gathering for the vacations. The one Apple merchandise you possibly can see is a MacBook on the very starting and an Apple Watch. The Apple emblem seems for a fraction of a second on the very finish of the advert, displaying that the main target isn’t on Apple’s model.

Apparently, we will see Stevie Wonder utilizing Garange Band on his Mac initially of the video and utilizing VoiceOver. This feature tells you what’s on your screen and what you are able to do. Apple’s efforts in relation to accessibility stand out as many tech corporations nonetheless lag behind on this front. One of the crucial fascinating workshops at WWDC was the VoiceOver presentation.

It’s straightforward to overlook how essential accessibility instruments might be if you don’t rely on them every single day. And the temporary VoiceOver demo in at the moment’s advert is a pleasant touch. It exhibits that Apple’s work shouldn’t be nearly promoting extra units. ResearchKit is one other instance of that.