Synopsis

Now that Dracula has opened the Hotel Transylvania's doors to humans, things are changing for the better; however, Drac is secretly worried that his half-human grandson, Dennis, isn't showing his vampire side. So, while Mavis and Johnny are away, Drac enlists his friends to help him put the boy through a "monster-in-training" boot camp. But things really get batty when Drac's cantankerous, old-school dad pays an unexpected visit.

It is a busy week for first run releases with four of them on this week's list. Of these, The Martian is the biggest and the best. It would have been the Pick of the Week except for two things. One, the screener is late. Two, David Bowie passed away over the weekend. He died after an 18-month battle with cancer and just two days after his last album came out. This is the the most poignant Rock'n'Roll death since Freddie Mercury and it seems fitting to give Blackstar the title of Pick of the Week.
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Hotel Transylvania came out a few years ago. It cost $85 million to make, which is a lot of money by nearly every definition, but relatively cheap for a digitally animated film. The reviews were mixed, but it was a big financial hit. It came as no surprise that there was a sequel. Hotel Transylvania 2 did better than its predecessor in nearly every way, but it is still a second-tier digitally animated film. For a second-tier film like this to succeed, all it needs to do is entertain the kids while not making the parents want to flee the room right away. That's not a particularly high bar to set. Does this film manage to get above that bar?
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The Hunger Games: Mockingjay - Part 2 easily won the box office race on the international chart with $146.0 million in 87 markets for a worldwide opening of $248.7 million. Its biggest market was China, but it only managed third place there with $16.11 million. The film cracked $10 million in the U.K. with $14.10 million in 941 theaters and in Germany with $13.42 million on 1,002. The film's openings were lower than Part 1 managed in most markets (Germany and Latin American seem to be the biggest exceptions) but it is still doing well enough that it will break even before it reaches the home market.
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Spectre again dominated the international box office earning $152.6 million in 92 markets for totals of $413.1 million internationally and $542.1 million worldwide. $500 million worldwide is enough to save face, but the film will need reach at least $600 million worldwide to have a shot at breaking even any time soon. It will likely need $700 million to $800 million to keep the studio happy. Fortunately, that seems very likely. The past weekend, the film opened in first place in China with $48.55 million. It also remained in top spot in the U.K. with $11.96 million in 617 theaters over the weekend for a three-week total of $118.39 million. It is now the fourth biggest hit in that market, while it has a shot at overtaking Skyfall for first place. It will need help from the holidays to get there. Will the movie still be in theaters come New Year's Day? Maybe.
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As expected, Spectre remained in first pulling in $117.8 million in 73 markets for totals of $223.1 million internationally and $293.1 million worldwide. This is almost as much as it cost to make, so if it can double this figure, it should be able to break even eventually. The film's biggest market was the U.K. where it added $19.99 million on 696 screens over the weekend for a total of $98.82 million. It has already overtaken Jurassic World for the biggest hit of the year in the U.K. and should have no trouble rocketing into the top five on the all-time chart there. The film's biggest opening was in Germany, where it pulled in $18.06 million on 1,460 screens over the weekend for a total opening of $20.26 million. This is about 15% lower than Skyfall's opening in that market. Likewise, the film wasn't as strong during its debut in Russia earning $6.29 million on 2,112 screens, compared to $8.27 million on 1,254 screens for Skyfall. At this pace, Spectre will definitely fail to match Skyfall, but anything close to $800 million will be enough to break even, perhaps before it reaches the home market. It all depends on how much its global advertising campaign cost.
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I've been working at The Numbers for 13 years. The past two weekends were worst back-to-back weekends that I can recall and the numbers back that up. So thank goodness October is over and November has officially begun and with that, the Holiday Box Office season has begun. There are two potential monster hits opening wide this week: Spectre and The Peanuts Movie. Both are the latest installments of long running franchises. Spectre is the 26th Bond movie (not all of which are part of the official Bond franchise). The Peanuts Movie is based on a comic strip that started officially in the 1950s and has been turned into countless TV cartoons and a handful of TV specials over the years, but it hasn't had a theatrical release for decades. These two films should dominate the market and combined they might earn twice as much as all of the films last weekend earned. There should be huge growth compared to last year, when Big Hero 6 and Interstellar earned just over $100 million combined. We've had a really bad couple of weeks, but things should really turn around this weekend.
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Spectre opened in first place with $80.4 million during its seven-day opening weekend. That doesn't seem like a huge amount, especially considering some of the opening weekends we've seen on the international stage this year. However, there is a mitigating factor. It was only playing in six markets. This includes the U.K., where the film broke records with $62.82 million in 651 theaters. This is equivalent to a $300 million opening week here, which would be the record for a seven-day box office here. We shouldn't get too ahead of ourselves, as Bond films have a natural affinity for that market. It does mean Spectre has a real shot at a $100 million opening weekend here.
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Most people expected the box office to be really weak this past weekend, but I don't think anyone anticipated this. How bad was this past weekend? All three new releases missed the Mendoza line* and there were no new releases in the top five. The overall box office was just $75 million, which was the lowest for the year and the fourth worst weekend in the past decade. This represents a 28% drop-off from last week and a 21% drop-off from the same weekend last year. 2015's overall lead over 2014 shrunk from 5.2% to 4.7%. The overall lead fell by $40 million at $8.69 billion to $8.31 billion. This is reason to panic, or it would be if Spectre wasn't opening on Friday. The film is breaking records in the U.K. and should be an explosive hit here. Hopefully it will do well enough that we can pretend the past two weeks never happened.
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Because Halloween is a dead zone for the box office when it lands during the weekend, it has a major effect on the box office. Therefore, it is important for box office analysts to compare weekends where the holiday lands on the same day. This is a problem, because the last time Halloween landed on a Saturday was 2009. The only film to open wide that weekend was Michael Jackson's This is It, which is in no way similar to any of the movies that opened wide this weekend. The previous similar weekend was in 1998, but while Vampires is a closer match to Scouts Guide to the Zombie Apocalypse, the box office has changed too much to compare the films. We're flying blind this weekend. Fortunately, even flying blind, it is easy to make one declaration: All three wide releases bombed.
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Halloween is a dead zone for the box office, for the most part, and this year it lands on Saturday. Unless we are dealing with a horror film, it's going to be a bad weekend. There are two truly wide openings this weekend, Burnt and Our Brand is Crisis, neither of which are horror films. There is also one semi-wide release, Scouts Guide to the Zombie Apocalypse, which is a horror movie, but the buzz is so quiet I don't think it will matter. All three movies are earning bad reviews and it looks like the top three this weekend will be the same as they were last weekend. (There's a chance Goosebumps gets a big enough Halloween boost to climb into first place.) This weekend last year, there was only one new release in the top ten, Nightcrawler, which earned second place with just over $10 million. That's better than any one of the new releases will do this year; however, there's better depth this year, so I think 2015 will come out on top on the year-over-year comparison.
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The Martian returned to first place with $30.0 million in 73 markets for totals of $218.8 million internationally and $385.0 million worldwide. The film's only major market opening was in France where it earned second place with $6.81 million on 560 screens. It also remained in first place in South Korea with $3.99 million on 731 screens over the weekend for a three-week total of $28.43 million. I don't know if it has broken even yet, but it is very close to getting there.
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Most of the new releases were not expected to do well at the box office. ... Almost no one saw this coming. We had some near-record bombs this weekend and even the best of the new releases were terrible. This left The Martian in first place; in fact, the top three spots and four of the top five were held by holdovers. The best new release, The Last Witch Hunter, barely cracked the $10 million mark. The overall box office fell 14% from last weekend to $105 million. This was also 9.5% lower than the same weekend last year. Midweek numbers were better this year than last year, so the year-over-year actually improved and 2015 now has a 5.2% lead over 2014 at $8.60 billion to $8.18 billion.
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Ant-Man made a triumphant return to the international chart with a first place, $43.5 million run in 3 markets for totals of $275.9 million internationally and $454.7 million worldwide. Nearly all of this weekend haul came from China, where the film opened in first place with $42.77 million. (Some are reporting it came in second place to Goodbye Mr. Loser, but they are comparing the film's weekly total to Ant-Man's opening weekend.) Depending on how much money the film cost to advertise worldwide, it might have broken even already. If not, it will get there very early in its home market run.
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It is hard to get excited about the weekend box office results, as the top four films all missed predictions. (Granted, Bridge of Spies came within a rounding error of expectations.) Goosebumps did well for a live-action family film, but still not great. The Martian fell faster than anticipated, but it was Crimson Peak that was the biggest disappointment. Overall, the box office rose 2.5% from last weekend to $121 million. However, this was 7.6% lower than the same weekend last year. Had every film in the top five matched expectations, then this gap would have been reduced to just a percent or two. Despite this, 2015 is still ahead of 2014 by more than $400 million at $8.46 billion to $8.05 billion. It would take a few more weeks of year-over-year declines before I would be concerned.
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We are getting closer to Halloween and there are two scary movies opening wide this weekend. Goosebumps is a live-action family film and as we saw with Pan, those are rarely big hits. On the other hand, this film is earning great reviews and cost about 60% less to make, so even if it just matches Pan's opening, it will still have a shot at profitability. Crimson Peak is an old-fashioned Haunted House horror film, similar to The Woman in Black, but with a $55 million production budget. That might be too much to recoup. Finally there's Bridge of Spies, a Cold War era Spy Thriller. Its reviews are the best for this week, but its target audience isn't known for rushing out to see a movie opening weekend. This weekend last year, there were five films with more than $10 million, but only one with more than $20 million. This year, we should have the same number of $10 million movies, but at least two $20 million movies and perhaps even a $30 million movie. I think 2015 has the edge in the year-over-year comparison, but unless the new releases are bigger hits than most anticipate, it could be close.
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The Martian remained in first place with $58.1 million in 75 markets for totals of $119.0 million internationally and $227.7 million worldwide. $200 million worldwide was the minimum needed for the studio to save face. If it can get to $300 million worldwide, then we start talking about profitability. I don't see a way it won't get to $300 million, perhaps as early as this time next week, while $500 million worldwide is a reasonable goal to aim for. Its biggest new market of the weekend was South Korea where it earned first place with $11.09 million on 1,132 screens over the weekend for a total opening of $13.00 million. It also dominated the chart in Russia with $8.18 million on 2,246 screens. On the other hand, it only managed second place in Germany with $3.85 million on 676 screens. As far as holdovers go, the film remained in first place in the U.K. with $5.96 million in 582 theaters over the weekend for a two-week total of $20.44 million. This is about on par with its run here, which bodes well for its worldwide total.
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There was some great news at the box office this weekend, as both The Martian and Hotel Transylvania 2 reached the century mark. On the other hand, Pan bombed performing even worse than expected. I don't think there's really any controversy in saying it bombed, as the $150 million movie opened with less than Alexander and the Terrible Horrible No Good Very Bad Day made last year. The overall depth was also weak, which led to the box office falling 21% from last week and 20% from last year. 2015 is still way ahead of 2014, $8.30 billion to $7.87 billion, and it would take a serious collapse for that lead to evaporate before the end of the year.
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The only wide release of the week is Pan, which is being described as critically panned, because entertainment writers have a pathological need to use puns. I hate puns and I'm still guilty of this. Despite being the only new release, Pan isn't expected to open in first place, or even second place. The Martian is expected to repeat on top, while Hotel Transylvania 2 should have another strong hold remaining in second place. This weekend last year was in some ways the polar opposite, as there were four new releases in the top ten, plus another that opened in eleventh place. However, the result was the same, as Gone Girl remained in first place. The Martian should top Gone Girl's performance, while Hotel Transylvania 2 and Pan should match Dracula Untold and Alexander and the Terrible Horrible No Good Very Bad Day. However, after that, 2014's depth seems too strong and 2015 will likely lose in the year-over-year comparison. That's fine, as 2015's lead is huge and there are still a few (nearly) guaranteed monster hits left to open this year.
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The Martian opened in first place with $45.2 million on 9,299 screens in 50 markets. This includes a first place, 10.01 million opening on 582 theaters in the U.K. This was the biggest opening for both the director and the star. The film had a similarly strong opening in Australia earning first place with $4.28 million on 582 screens. It also earned first place in Hong Kong ($2.26 million on 70 screens) and Taiwan ($1.68 million on 137 screens). It only managed second place in Italy with $2.53 million on 464 screens and in Mexico with $2.9 million on 1,757, while it debuted in third place in Brazil with $1.82 million on 507. Overall, the film it doing about as well internationally as it did here, which is good news for Fox.
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It was an interesting weekend as The Martian was in a tight race with Gravity for Biggest October Weekend. It didn't quite set the record, but it came close enough to be the big story all weekend. Hotel Transylvania 2 held on better than expected, which helped the overall box office grow 8.3% from last week to $149 million. More importantly, the top two films this year were well ahead of the top two films last year, Gone Girl and Annabelle. This helped the overall box office grow 1.8% from the same weekend last year. Most people were not expecting that. Year-to-date, 2015 now has a 6.0% lead over 2014 at $8.14 billion to $7.68 billion. It would take a relatively serious collapse for 2015 to not come out on top at the end of the year.
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Just a week after Hotel Transylvania 2 broke September’s weekend record, The Martian has a shot at setting a new mark for October, although it’s going to be a challenge. Fox is projecting the sci-fi thriller will make $55 million this weekend, just a fraction behind Gravity’s $55.8 million debut two years ago this weekend. There’s just a sliver of a chance that The Martian will take the record, but it would take a great performance on Sunday.
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The Martian earned $2.5 million during its Thursday midnight showings and Fox is estimating a total of $18 million on Friday to easily win at the box office. By comparison, Gravity opened with $1.4 million during its midnight showings and $17.48 million on opening day. Gravity went on to earn $55.79 million opening weekend. Should The Martian have the same internal multiplier, it would pull in $57 million over the weekend, which is just ahead of the record for Biggest October Weekend. However, The Martian’s higher midnight showings and lower Friday-proper numbers likely means it will be a little more front-loaded, and it should pull in $53 million over the weekend. This is almost exactly what was predicted on Friday and it also means Gravity’s October record is likely safe for at least one more year.
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The Martian is the only true wide release this week, but it might not be the only new release in the top ten. The Sci-fi adventure film is earning award-worthy reviews and is also being praised for being an inspiring portrayal of science on the big screen. Sicario is expanding its theater count to 2,500, which should push it into the top five. The Walk opened in IMAX screens on Wednesday, but it missed the top ten place and it will likely fall. This weekend last year, Gone Girl and Annabelle both opened with between $37 million and $38 million. The Martian will open with more than either of those films opened with. However, it won't open with more than both of them combined. We will need good growth from Sicario and solid legs from Hotel Transylvania 2 to match last year's result.
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Lost in Hong Kong opened in first place in China and internationally with $106.80 million. This is better than Monster Hunt opened with, so if it has the same legs, the box office record in China will fall for the third time this year. Speaking of records, the overall Chinese box office rose to $5 billion with three months left in the year. This is amazing.
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September ended on a record note with the debut of Hotel Transylvania 2. Additionally, there was great depth and 2015's lead over 2014 grew to nearly $500 million. How do things look going forward? The month starts out with The Martian, which should have no trouble becoming the biggest hit of the month and might even top $200 million. On the other hand, no other film is expected to get to $100 million. There's only one or two that will even come close. Fortunately, last October was very similar with one $100 million hit, Gone Girl, while two other films came close, Annabelle and Fury. It looks like it will be up to the depth films from both years to determine which year comes out on top.
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It is very rare for a limited release to repeat on top of the per theater chart, because if a film does well enough to lead the per theater chart, they tend to expand so much that repeating on top becomes nearly impossible. Sicario expanded from 6 to 59 theaters, but still managed first place with an average of $29,107. At this pace, it will expand semi-wide, at the very least. Lost in Hong Kong was next with an average of $19,916 in 27 theaters. It is already more than halfway to its first major milestone after just one weekend of release. I think more and more Chinese films will get limited releases here. 99 Homes was next with an average of $16,127 in two theaters. This is enough to suggest some potential to expand, especially if it can turn its reviews into Award Season Buzz. The overall box office champ, Hotel Transylvania 2, was next with an average of $12,910. The final film in the $10,000 club was Mississippi Grind with $12,434 in its lone theater. It looks like it will be another success for A24.
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Hotel Transylvania 2 was surprisingly strong this past weekend, topping expectations and entering the record book. It wasn't the only new release of the week. The Intern matched expectations nearly perfectly. On the other hand, Everest struggled and The Green Inferno barely made a peep. The overall box office pulled in $138 million, which is 22% higher than last weekend and 29% higher than the same weekend last year. 2015's lead over 2014 has grown to $470 million or 6.3%. This year we have a running tally of $7.96 billion compared to $7.49 billion from last year. There's just three months left in the year, so 2015's lead looks safer and safer every passing weekend.
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Hotel Transylvania 2 is off to an impressive start this weekend with a new record weekend for September, according to Sony’s estimate released on Sunday. The animated comedy is expected to earn $47.5 million, beating the record held by the first film in the franchise, which debuted with $42.5 million this time in 2012. It’s also on the high end of expectations, which had it coming in the high 30s or low 40s. It’s a welcome turnaround for Adam Sandler, after a string of flops, but even more so for Sony Pictures, which has had a dismal year so far, with no film earning more than Pixels $76.7 million before now.
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As expected, Hotel Transylvania 2 earned first place on Friday, but it did so with an unexpectedly strong result. The film pulled in $13.25 million for the day; by comparison, this is 21% higher than the first film’s debut. Sequels do tend to be a little more front loaded than the original film, but this is still a fantastic start. For instance, Cloudy with a Chance of Meatballs had a 3.72 internal multiplier of (weekend box office divided by Friday box office) while its sequel had an internal multiplier of 3.68. Granted, that's a tiny drop, but the reviews of these two films droppeddramatically, which likely had some effect. On the other hand, the two Hotel Transylvania films have earned nearly identicalreviews. Hotel Transylvania earned an internal multiplier of 3.88, so if that drops to about 3.7, then Hotel Transylvania 2 would pull in about $49 million over the weekend. That's seems excessive. On the other hand, even earning just over $42.5 million and breaking the September record would be disappointing after an opening day like this.
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There are two wide releases this week, a wide expansion, and a semi-wide release. That's a lot of films to talk about. Of the three new films, none of them are earning more than 50% positive reviews. This is sadly typical of this time of year. Hotel Transylvania 2 is easily the biggest new release of the week and the only film with a shot at $40 million. The second wide release, The Intern, and the wide expansion, Everest, should be in a tight race for second place with $20 million each. On the other hand, The Green Inferno, the semi-wide release, is staring down the barrel of the Mendoza Line. If you look at the top three films from last year and compare them to the top three films from this year, they look about the same. The Equalizer's opening is on low the end of Hotel Transylvania 2's range of expectations. Additionally, the depth this year looks better than last year. 2015 should end the month on a high note in the year-over-year comparison.
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There are two wide releases and a semi-wide release coming out next week, but Hotel Transylvania 2 is the only one with a real shot at first place. As such, it is the only real choice for the target film for this week's Box Office Prediction contest. In order to win, one must simply predict the opening weekend box office number for Hotel Transylvania 2.

Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Modern Family: Season Six on DVD.
Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a Frankenprize consisting of a previously reviewed TV on DVD release.
Finally, we will be choosing an entrant from the group of people who haven't won, or haven't won recently, and they will also win a Frankenprize consisting of a previously reviewed TV on DVD release.
Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay!
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As September begins, the box office is in a slump. August was terrible and only Straight Outta Compton escaped with its dignity intact. Fortunately, we expected August to be terrible, so the box office isn't any lower than anticipated. As for September, there are two wide releases expected to earn more than $100 million, which is better than most years. Those two films are Maze Runner: The Scorch Trials and Hotel Transylvania 2, both sequels. There are four other films that could become midlevel hits, so we have good depth as well. By comparison, last September there were also two $100 million hits, The Maze Runner and The Equalizer. However, there were only two midlevel hits, so it appears this year has better depth. Frankly, 2015 has such a large lead over 2014 that all it needs to do is maintain pace for the rest of the year to be considered a success. If September can help 2015 grow its lead, then the overall industry should be very happy.
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Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
are available through our research services. For more information, please contact us at research@the-numbers.com.