3 Tips For Successful Social Media Posts

Everyone is on social media these days, and why wouldn’t they be? It’s a great way for friends and family to stay in touch, to keep up with the latest happenings, and to follow creators and companies you like. That last use, in particular, is why every business out there has several social media pages. Because every post has a chance of reaching hundreds of thousands (perhaps millions) of people, if you win the viral lottery.

With all the competition out there, though, it pays to sculpt your posts so they’re more likely to be noticed. These three tips will help you do just that.

No one likes social media pages that just turn into an endless commercial for a brand or product. So if all you’re doing is talking to your audience, they’re going to ignore you. Instead, construct your post so that it’s open, friendly, and encourages commenting and sharing. Make it interactive, instead of just soap-boxing.

Tip #2: Use Pictures

A picture is worth a thousand words, or so they say, but on social media it’s pictures that stop people from scrolling on by. The right picture will capture someone’s attention, and once they’ve stopped scrolling, they’ll read the text attached to it to find out what’s going on. That’s when you’ve got them.

Tip #3: Include A Call to Action

If you want your readers to do something (like your page, share your post, etc.) then you need to include a call to action. If someone likes your blog post, they’re more likely to scroll on without saying anything if you don’t specifically ask them to leave a comment, or click the like button. Asking for what you want really pays off on social media. Check out our social media channels and see how we do it: