"Bates Creative"

Heifer International partnered with Bates Creative Group to publish World Ark magazine and catalog using Adobe Digital Publishing Suite. Heifer International allows people to invest in individuals from developing nations by purchasing livestock and equipment for them. In this app of the week video, Teresa Demel shares a story of a village in Bangladesh that benefited from Heifer International donations. In addition, she walks through the process of purchasing a cow for someone across the world.

The United States Marine Corps and Bates Creative use Digital Publishing Suite to create Marines Magazine. Both organizations endeavor to stay on the cutting edge of technology and provide bold and engaging content for its audience. In order to streamline resources, they use Adobe products to create both the print and digital versions of the publication. The measurement tools in Site Catalyst allow the editors to assess reader interest and use the feedback to improve and refine their content strategy.