Neolane's marketing director EMEA Etienne Viellard said that Neolane Leads is a reflection of a maturing B2B market. "We feel that over the last 10 years there has been quite a lot of effort put into lead management resources and now we feel the real challenge is maintaining on-going sales conversations and pipeline management."

Neolane Leads has been available in a SaaS format in America for the last year and a half and now is globally available in on-premise licensing mode and in Saas mode, a time Viellard says has given Neolane a stepping stone in the creation of Neolane Leads for B2B markets.

Neolane Leads is being targeted at mid-sized to large organisations says Viellard, "mid-size companies are rapidly cross-boarder but cannot find equipment to for their needs. Neolane Leads is available in 25 languages." Current customers of the platform include Sony and EMI.

Stephane Dehoche, CEO of Neolane added: "In the past, many B2B marketers turned to the Neolane platform for its conversational strengths, but we only partly answered their broader B2B marketing needs. Neolane Leads services the full spectrum of B2B marketing requirements all while keeping the best of what Neolane is known for: interactive one-to-one cross-channel dialogues with the individuals that drive purchasing decisions."