Google trying same day delivery system in US, want to launch a marketplace?

Google is currently testing a same day delivery system through its Google Shopping Express, and this will be a direct competitor to services like eBay Now or Amazon Prime, reported Hindustan Times.

‘Google Shopping Express’ will be a subscription-based service similar to Amazon Prime, it will help local retail stores or and stores like Target, Walmart, Walgreens, and Safeway to sell products online and will also make the items delivered to shoppers on the same day, said the source. It will also help people in finding product availability in nearby stores.

Tom Fallows, Google product management director with over a decade of e-commerce experience, is running Google Shopping Express and currently this test is going on in San Francisco since a month.

“Google needs to become a marketplace,” said Scot Wingo, chief executive of ChannelAdvisor. Shawn Milne, an analyst at Janney Montgomery Scott in a note wrote, “We view Google Shopping Express as another step in the evolution of Google Shopping and potential move to a full-blown marketplace.”

When asked to comment on the story, by a media company on mail, Google spokesperson responded saying, “We are always working to build a delightful shopping experience for users, in close partnership with retailers, and to empower businesses of all sizes to compete effectively. We will continue to work toward providing technology, tools and traffic to help power the retail ecosystem but have nothing to announce at this time.”

Last month Google has also acquired retail tracker Channel Intelligence for $125 million to add marketing tools for retailers. It specializes in product ecommerce; it helps retailers, manufacturers and other advertisers make their products and services easier for consumers to find and buy online and in local stores. Previously Google also acquired startup BufferBox which specializes in providing users with temporary lockers to receive delivery of packages from online e-commerce retailers.