45. In any given month, approximately 1.28 BILLION people are active on Facebook – roughly equivalent to the entire population of India, the world’s second most-populous country. (source)

44. 30% of Americans get all of their news exclusively from Facebook – sorry, the “paper of record.” (source)

43. Almost one-quarter – 23% – of Facebook users check the site FIVE TIMES or more per day. (source)

42. Only 25% of Facebook users bother to check or adjust their privacy settings. (source)

41. The median number of friends the average Millennial Facebook user has in their network is 250. (source)

40. 77% of B2C companies have acquired new customers through their Facebook presence. (source)

39. While approximately 55% of SMBs have a Facebook page, only one-fifth have invested any money in Facebook advertising or promoted posts. (source)

38. The average CTR of Facebook ads in the United States is .14%. However, in the United Kingdom, the average CTR of a Facebook ad is .27%. (source)

Twitter Facts

37. The bird featured in Twitter’s iconic logo and branding is called Larry. Sadly, Larry wasn’t named after WordStream’s own Larry Kim, but rather legendary Boston Celtics forward Larry Bird. (source)

36. Twitter has approximately 320 million monthly active users, or MAUs. (source)

35. Of those 320 million MAUs, around 100 million are active daily users. (source)

3. Food and drink is the most popular category on Pinterest, with approximately 57% of users reporting interaction with food and drink-related pins. (source)

4. Visitors referred to ecommerce sites from Facebook that complete purchases spend an average of between $60 and $80. Visitors referred to ecommerce sites from Pinterest that complete purchases spend an average of $140 to $180. Not that it’s a competition or anything. (source)

5. Consumers referred to ecommerce sites from Pinterest are 10 times more likely to complete a purchase than referrals from other sources, including Facebook. (source)