Airline tags hang on jars of peach jelly promoting the new nonstop service to Atlanta from Green Bay at Austin Straubel Airport.

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The announcement this week of nonstop daily flights between Austin Straubel International Airport and Atlanta comes at a time when the wider airline industry is at best static, and at worst shrinking.

"Airlines are not expanding ... there are only 10 (U.S.) airlines left, and with the U.S. Airways merger with American, there will be nine," said Michael Boyd, president of Colorado-based aviation consulting firm The Boyd Group International. "Airlines are not adding airplanes and they are not adding capacity. There are going to be about 3 percent fewer flights this year than last year, ...