Gambling911.com Marketing: NBA Betting Search Picks Up Steam

Written by:

Payton

Published on:

Apr/18/2013

While poker and gambling news dominated Thursday’s readership traffic at Gambling911.com, the NBA Playoffs are fast approaching and G911 is revving up its coverage with some decent results already starting to trickle in.

Approximately 9 percent of Gambling911.com’s traffic demographic Thursday evening was coming in for NBA betting related content. Of interesting note is that, of our random 100 sampling, 4 percent of traffic had visited both gambling-related and sports wagering-related content. This just goes to show how gamblers, in general, tend to have interests across a broad spectrum of the betting landscape.

Speaking of which, there was still heavy interest in a story involving a sports betting/high stakes poker indictment with ties to the Russian Mafia. Approximately 9 percent of the Gambling911.com audience was drawn to this story Thursday evening.

Earlier in the day nearly 25 percent of all traffic was still honing in on our extensive coverage of the Legends Sports indictment and subsequent shutdown of that company. By Thursday evening, that number had dropped to around 8 percent.

We should note that there was an unusually high number of direct/bookmark visits without any specific page visits observed. These are counted under the overall gambling demographic, however, we cannot determine if these particular readers are interested in sports betting, gambling, poker or something else. Typically, these are return visits.

Segments Breakdown: (note that there is some overlapping where a reader may be visiting poker, gambling, and sports related content during a single visit):

Chances are if you have been an independent sports bookmaker for any length of time, you have come across a Pay Per Head service or two that looks great on paper, but fails miserably when it comes to actually meeting those expectations.

The online sports betting industry has exploded in the past decade with a proliferation of betting websites to handle all the action, but the simple fact that all of these transactions take place through the internet raises some serious concerns with just how safe and secure this wealth of inform

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Gambling911 is an independent information service not affiliated with any casino, poker room or online sportsbook. Warning: You must ensure you meet all age and other regulatory requirements before entering a casino or placing a wager. There are hundreds of jurisdictions in the world with Internet access and hundreds of different games and online gambling opportunities available on the Internet. Do not assume that Internet gaming sites are in compliance with the rules and regulations of every jurisdiction from which they accept players. YOU are responsible for determining if it is legal for YOU to play any particular game or place any particular wager under the laws of the jurisdiction where you are located.