MeraEvents Grabs Percept Live Events; Deal Valued At $10mn

Event listing, promotion and ticketing platform MeraEvents have partnered with media and communications company Percept Live Pvt Ltd to offer end to end technology solutions for managing the online and offline ticketing, ground management of entry of attendees at upcoming events of Percept Live across India.
Percept Live holds the IP for Sunburn, which is among India’s top Music Festival. Percept Live also has multiple properties like Fly, WindSong, Bollywood, FightNight, and Champions of the world – in different genres.
MeraEvents will provide complete end-to-end event technology platform needed for executing and completing access to the Events, like providing requisite platforms in relation to online payment gateway and offline sales support. The company would also handle digital marketing with its exclusive teams to promote events on digital platform to reach a wider audience, enhance brand visibility and ensure increased ticket sales.
The deal value is estimated at USD 10 million. MeraEvents claims to process transactions upto INR 3 Crores per month.