The first fan appreciation day took
place on September 25, 1954 after the
Yankees record of 5 consecutive World
Series Championships, came to an end. A
"Salute to The Champions Night" program
was handed out, and on the cover was a
letter from Yankee President Dan
Topping, more or less giving an apology
for not winning six in a row. Although
the Yankees won 103 games that
year, they finished 8 games behind
Cleveland who won 111. Over the years
the Yankees held many Fan Appreciation
Days, including the most popular
team
photo mugs given out from 1977-1995.

On Saturday, September 21, 1968 the New York Yankees saluted their fans
with a Yankee Stadium Fan Appreciation
Day, team photo fold-out, picturing
Yankee Stadium on the front. The back,
like the 1954 hand out, features a
letter from the Yankees President
Michael Burke. This time more of an
apology for not having a winning season
in a number of years.

The letter reads: "Dear Yankee Fan, - All Ball clubs appreciate their
fans, of course, but the New York
Yankees are especially appreciative of
your wonderfully loyal support,
particularly in these lean years when we
have found ourselves at the wrong end
of the standings. Like an act of
friendship in time of need, your
enthusiasm has given your club lively
encouragement and spurred our
determination to bring back a winner. .
. Once again, Yankee home attendance in
1968 will exceed a million. So more
than a million thanks to all of you
from all the Yankees. Sincerely Michael
Burke"

The inside of the trifold is the 1968 New York Yankees official team photo.
to the right lists the players row by
row, and at the bottom, above the
Yankees logo reads: Al Downing absent
when picture was taken. The left flap
features two pictures of Mickey Mantle.

MORE PHOTOS

1968 Yankee Stadium Fan Appreciation day SGA Fold-Out

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