Blog Post

A/B Testing

Chirag Shah, Boch & Fernsh Inc - Wednesday, May 27, 2009

A/B testing isn’t a buzz term. A lot of savvy marketers and designs are
using it right now to gain insight into visitor behavior and to
increase conversion rate. And yet A/B testing is still not as common as
such Internet marketing subjects as SEO, Web analytics and usability.
People just aren’t as aware of it. They don’t completely understand
what it is or how it could benefit them or how they should use it. This
article is meant to be the best guide you will ever need for A/B
testing.