T mobile: live rising concert series

branding+ social media campaign.

Live Rising was a social media campaign centered around a live streaming concert series featuring The Cold War Kids, Ellie Goulding and Robyn, sponsored by T-Mobile.

The artists were selected to represent the brand through the experience of a trio of live concerts that would be streamed across Facebook, Windows Live and mobile phones to promote the 4G experience. The initiative received such a strong response that a fourth concert date with added to the series, featuring the artist, Robyn.