As of late 2014, only 30% of Australian businesses had a Twitter presence . This means that 70% of businesses have either decided not to join, or will… at some point. And some of them are starting up right now. If you’ve been tasked with the exciting, exhilarating responsibility of...

I remember a time where Facebook was focused exclusively on people connecting with other people. A time before businesses were welcomed by the Social Media giant.
Times certainly have changed, and Facebook is generally viewed as integral to a marketer’s strategy as their website is....

At its most basic, a landing page is the first page that a user goes to on your site. They might have arrived there via a Google search, or from a link sent through an email, or through simply typing in your web address.
However, when most people talk about landing pages as part of a...

We’re huge fans of Google Analytics here at bwired, but there are some things that it just doesn’t track automatically. Often, this is content that you really need to report on, like downloads of PDFs, clicks on banners, or how many times a video is viewed. Event tracking is the...

Google Adwords is the best known digital advertising platform. While banner ads have managed to outlive their perceived usefulness (and their 20 year anniversary), when it comes to providing (almost) guaranteed search placement for your product or service, Adwords is hard to beat....

This is part two in our series on completing a DIY home page redesign. If you missed part one, check it out here .
USER TESTING
Now that you have your sketched-out draft, it’s time to look at things again from an end user’s perspective. Testing is one of the most vital...

some of our clients

Our “Why” here at bwired is “Your digital empowerment is our passion”. To this end, our Easy Site Overhaul seminar imparted on our guests some of our hard-won and researched IP for free. We believe in empowering our clients to understand what we do and how we do it,...

Late last night, a zero-day (hole in software) threat was found that allows hackers to insert malicious script into WordPress sites via the comments.
One of the serious issues with WordPress (and other open source software) is, in fact, its vulnerability as a platform in regards to...

Bwired and Core dna are thrilled with the launch of the new-look-and-feel Hidden City Secrets website .
Originally a street mag, the site caters to those looking for a night out in Melbourne or Sydney (through its sister site) with details and booking capabilities for restaurants,...

Your website is the #1 component of your online business - if it looks outdated, so does your company. Our free Easy Site Overhaul seminar can help you improve your site's performance. Here's a brief overview of what to expect.

Rolling Green is the “younger brother” to Roundhouse Entertainment’s well-established winery/concert events, a day on the green. We were chuffed to be asked to develop this site for them, after a recent successful redesign and relaunch of adayonthegreen.com.au .
Stacey...

Last week, 90 people braved the early start for our joint General Assembly/bwired Digital Trends seminar. Held at GA's Melbourne headquarters in the CBD, this correspondent was delighted with the digital teaching business' most excellent fitout.
After a delicious breakfast of...

Web Development Company

Since early 2000 we have focused on web development services that help grow digital businesses for hundreds of our clients. We are the trusted digital partner of government, major businesses, significant franchise brands and tourism icons. We share our experience, insight and knowledge to help business achieve more online. We want you to be able to achieve the goals you set for your business and be empowered to think big and do more.