Earlier this year, while working in Detroit with small business owners and the Rebrand Cities team, it became clear that entrepreneurs and publishers are looking for a simpler way to accept digital payments on their sites.

Our Happiness Engineering team — the guardians of our customers — also weighed in, and we knew that we wanted to make an existing processsimpler. So we set a design goal of bringing a 15-minute-long process to under a minute — especially for a customer that has never used PayPal before.

So a small team of engineers and designers came together to solve that problem with the intent of releasing a “Version One” with which we could start to understand how a simpler…