Retailers in Norwich Lanes have been called upon as part of a project run by students of City College Norwich.

14 local companies, including Fabulous Frames, Pandora’s Kitchen and Mustard Coffee bar, have the students’ work displayed as part of a route until July, 2.

Emma Smith, from Downham Market, coordinated the trail that involves the artwork from 18 fellow students.

Miss Smith, Foundation Diploma Art & Design student, said:

“It has been fantastic to engage with the local businesses. Seeing the retailers enthusiastic about the art trail and our work has been a huge buzz.”

The trail, which coincides with City College Norwich’s creative arts end of year show, is supported by the StartUp Lounge which helps to develop students’ entrepreneurial skills.

Jayne Raffles, Chair of the Norwich Lanes, commented:

“The Norwich Lanes has for a long time been known as the creative quarter of the city and it gives us great pleasure to help support and provide this platform for the next generation of local creative talent.”

The students’ work is geared to target the clientele of the businesses.

Student Ryan Everitt’s photographic work on display in skin care store U and Your Skin is based around the concept of the changing aesthetic of the human body.

Helen Fisher, owner of The Giggly Goat craft shop, was excited about the collaboration which sees her shop showcasing wooden sculptures created by Marian Ayigsi.

She said: “The project is getting people into shops and areas they haven’t been to before, it is bringing people into my business while raising the profile of the college.”

A map to guide the public through the art trail is available at participating retailers as well as from City College Norwich.