LG Q2 reports show record profit, phones still struggling

Yordan, 26 July 2018

The end of July is filled with Q2 reports and now its time for LG Electronics. The Korean company achieved its highest ever global revenues, highest operating profits and its first KRW30 trillion of sales in 6 months.

The black mark on the report is the Mobile Communications division which posted an operating loss and a decline in quarterly sales “due to slowing growth of the global smartphone market”.

Speaking in absolute numbers, sales between March and June were KRW2.07 trillion ($1.92 billion). The operating loss was KRW185.4 billion, which is equal to $171.95 million. The main reason is the decline in mid-range and low-end sales in Latin America and increased marketing investments to support new flagship launches, including LG V35 ThinQ and LG G7 ThinQ.

The outlook for the next quarter does not look bright either. It expects the competition in the premium segment to intensify due to stagnant demand while competitors keep launching new products. LG plans to expand sales “by strengthening platform and modular activities.”

Hopefully the Fall lineup will be strong enough to bring the phone division back in the black. No pressure then, V40.

Of course LG has lost market share in the mid-range and low-end segments! Their crappy K phones can't compete against Huawei and Xiaomi in terms of features, build quality, materials, software and support. They are too slow into learning from their m...