How Choose a topic of interest, spend a little time researching it, have a discussion then publish the notes.

Why The main benefits are the fostering of a greater understanding of the world before we die and hopefully, to prompt further thought and discussion from our listeners.

The topic we will be duffing up in this show is Podcasts

Topic Overview

Podcasting as a broadcast medium has now firmly established itself as an advertising channel amenable by all product categories. No greater validation exists for the confirmation of a new method to draw a crowd of potential consumers than to have paying sponsors vying for the most compelling players in the market. Podcasts, syndication mechanisms, listening hardware and the pervasive behemoth that is the internet is the ecosystem in which personal broadcasting has taken off and is threatening traditional sources by outreaching them in terms of convenience, niche and hardware support. Are we headed to a better informed, more meritocratic future where everyone wields a microphone with intent?

Off-topic

What we’re not talking about

Jovian genocide

Escapements and complications

Talking Points

Each bullet is a talking point. Sub-bullets are topics that may or may not be covered. Usage: Read the bullet and sub-bullets then talk about some or all sub-bullets.

Definition

History, etymology

The ‘pod’ in the name does refer to Apple iPod (released in late 2001)

What is a podcast?

How many? Libsyn (the biggest podcast host) recorded 2.6 billion podcast downloads in 2014. 63% were requested from mobile devices – up from 43% in 2012. (PEW Research data)

Where did the name come from?

Evolution & Growth

Patent trollery Personal Audio LLC patent 6,199,076, ‘An audio program and message distribution system in which a host system organizes and transmits program segments to client subscriber locations’.

Techniques and formulae

Interview style

Solo, collective, call-in

Commentary on current news and events

Types

Content created specifically as podcasts

Radio stations issuing podcast versions of their radio shows with occasional podcast only intros

Monetisation

Ads at the top of the show

in-show host endorsements

Ad networks

Technology

Audio

Hosting

Format

Audio

Video

Audio and Video

Video and Audio

Audio & Video

Usage

Podcatchers

RSS

Audio podcasts when commuting

Podcasting technology

Copyright issues

Listing sites, finding shows/content

Advertising

Popularity

Currently

Future

Influence on media

Response from established media

The end of radio

Broadcasters are free to talk for as long as they want about anything they want but just don’t expect to get paid.

Wrap Up

Details about site, contacts, next show: Dinosaurs

Outro music choice - something open source or out of copyright so we don’t get sued

Beethoven's Piano Sonata No. 8 in C minor, first movement: Grave – Allegro di molto e con brio. One of my fave ditties by Baiters. Not one of his biggest hits. Often sidelined in favor of the second movement, the more radio-friendly ‘Adagio cantabile’

The typical podcast advertisement is the ur-example of the low-budget “native ad.” It is a podcast host or podcast producer speaking into a microphone. There was only one ad-agency-produced radio spot with voiceover and music in 186 ads.

The typical podcast ad doesn’t just tell you about the product, it also tells you how to become a customer and gives you a coupon code that’s both an incentive to shop and a way to track the ad’s effectiveness. You’ve heard this type of ad. It’s the one that says: “Go to AdvertiserWebsite.com/ThisPodcast’sName for a non-neglibile percentage off your next purchase.” These are called direct response ads, and Midroll, a company that sells ads for hundreds of podcasts, says the percentage of this type of ad has actually increased in recent years — from roughly 60 percent to roughly 80 percent — though they expect that percentage to decrease in the coming years. Fully 89 percent of ads on Midroll-represented shows in the February snapshot featured a direct response coupon code.