Sprint champion Usain Bolt bore the brand’s leaping cat logo at the Summer Olympics in Rio, while the UEFA Euro 2016 tournament saw French top scorer Antoine Griezmann and teammate Olivier Giroud sport its yellow boots, among the five teams it sponsored.

Puma also enlisted model Cara Delevingne and singer The Weeknd as celebrity ambassadors, while shoes designed by R&B star Rihanna “repeatedly sold out worldwide within mere hours of hitting the stores”.

Looking to different regions, Puma boasted double-digit growth in Europe, the Middle East and Africa in 2016, adding 13 percent to sales in currency-adjusted terms to reach 1.4 billion euros.

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