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Celebrity Beauty Endorsements – Do You Believe?

May 10, 2010

I was watching the new Olay advert featuring Thandie Newton the other day – it caught my eye, because I do think Thandie is utterly beautiful:

But do I honestly believe Thandie uses Olay on her skin?

I’m not sure. My mum and aunties love Olay to death, and they have great skin but do celebrities really use high street products when they have a whole host of expensive, luxurious, technologically advanced (and probably FREE) skincare at their fingertips?

Do I believe Beyonce use L’oreal Feria Hairdye?…

Hmm.

Do we care if a celebrity thats endorsing a product doesn’t use that product outside of promotional reasons?

Or should they be committed to the brand they are getting thousands to promote?

They shouldn’t be lying to us by telling us they use it if they don’t REGULARLY use it OUTSIDE the promotional deal. If a product is good, I don’t care how rich you are – you’d use it (or should use it).

Funny you should bring this up today. Although Liberty London Girl isn’t a celebrity in the same category as those you mention, I saw one of her tweets today. It said, “Clarins face creams have been my discovery of the year, after writing off as old fashioned. In fact leave skin baby soft & no breakouts” and was re-tweeted by ClarinsNews. C’mon! It’s like an advertising pitch! I would be very surprised to find out that this isn’t in some way paid for by Clarins. She isn’t even specific about a particular product – it’s just a general comment. Don’t know why this has made me cross – I think because it’s makes you feel like you’re being deceived.

Its funny you mention that. I’ve noticed a lot of ‘twitter advertising’ recently, under the guise of a genuine compliment about a brand or product. I mean, a brand may genuinely be proud of some positive feedback and may retweet but when its all hash tags and commercial-esque diatribe – its extremely cringeworthy to see.

At least some bloggers make an effort to point out that they are being paid to support a brand (but its a difficult thing to do – on one hand bloggers are supposed to be impartial and fair – I think most bloggers are – but then you are also being paid to promote a product by posting things on twitter and on your blog. Can you honestly, say a product is utter garbage and still carry on with your promotional tweets and advertorials? Wouldn’t you then be promoting utter garbage?).

Its interesting to see how this may develop. As long as people are transparent – and I mean really transparent then its ok. But I am hoping that my twitter stream won’t turn into a list of promotional tweets from people trying to make a quick buck.

beyonce would not even use loreal to wash her $$$$$$$$ front lace wigs. as if she’s using this lol. on the ad, it looks like she’s got even straighter hair than european hair. I dont even think celebs wear their own perfume you know. thank you for writing about this, i actually never thought about this ‘issue’ deeply. This contrasts (in my opinion) with nicola roberts, who would probably use her own brand of makeup on her skin when she does her makeup herself and not the makeup artist.

I don’t believe consciously that the celebrities use the products they’re endorsing, but subconsciously I think I make that connection. Which is why I think it’s kind of dishonest for them to endorse a product they don’t actually use.

it matters to me whether the celebrity is actually using the products they endorse or not because if it works for them, then it could work for me…but the probability of that actually happening is almost impossible, so now i rely on my own experience as well as bloggers’ when it comes to trying out products.

Even if Beyonce tryed to dye her gorge-eee-eous hair with Feria, then that photo was made in super-puper cool studoi and changed and improved with Photoshop 1 billion times to create that advert )) So… it is not the real result like the hundrets other advetizings. As to the opportunity to use a lot of high quality skin care products, I guess, all top stars have that opportunity. But, they have nice profit for the TV or other advertising, so, it’s a price to put on their face something not-so-damn-expensive even for one time to make a video ))))

well there was the case recently of Cheryl Cole and the big extensions in her hair used for her Loreal adverts proclaiming the wonders of the product as giving back fullness and oomph to her hair. Using a celeb to endorse a product is all about the ‘cult of celeb’ Choosing a certain celeb is trying to make the consumer tie in that celeb’s look with their product. For example No7 always uses british actresses so show its ‘britishness’ and theyre often ‘hip’ actresses so its showing its independence and ‘withit’ style. Loreal using Cheryl Cole, because she is seen in the Uk as one of the most beautiful women but also down to earth, her advert was about the ‘everyday’ woman getting some glamour in their lives.