Digital Advertising Certification

Digital Advertising whether it is Google Adwords, FaceBook Marketing, Linkedin Messaging, is the fastest way to drive targeted traffic to your business and offers. As a key training requirement to the iGSM Digital Marketing Certification program, the course will explore how to create, manage and refine your paid advertising campaigns to a profitable strategy. This program can be taken on-site, online, or a combination of both.

Did you know that training your employees in digital marketing is now a government priority? Up to 100% of your training can be covered in any of our digital marketing certification courses.

Digital Advertising Certification Course Overview

Updated for 2017, the digital advertising certification course is designed to take you from the beginning stages of crafting a paid advertising strategy, to effectively managing and optimizing the strategy to a profitable ROI. We will focus on the major paid campaign channels including Google Adwords, the Display Network, FaceBook Advertising, and LinkedIn. Wether you are currently running paid advertising campaigns or are looking to improve your results, this certification course will open your eyes to strategies, tools, and techniques that transform campaigns into major business growth strategies.

Course Objectives

By the end of this training you will be able to confidently;

Create Google Adwords Search Campaigns

Create Display Network Campaigns

Create LinkedIn Messaging Campaigns

Create FaceBook Campaigns

Optimize Campaigns for Performance Improvements

Amplify Results with Retargeting Campaigns

Create Compelling Ad Copy

Define and manage appropriate budgets

Micro target your ideal clients

Navigate and utilize the tools of Google Adwords, FaceBook Power Editor, and Linked Ad Manager

Course Outline

The Digital Advertising Certification program can be delivered online or on-site with a combination of online support training. Depending on how it is delivered will determine the schedule of sessions noted below. The program is customizable based on your companies needs and time restraints. On-Site training is typically delivered over a three day period. Beyond the training period, the course includes 2 months of ongoing coaching and support to ensure maximum return.

Section 1 – Targeting and Prospect Psychology

Define and clearly target your ideal prospect

Outline your buyers purchasing journey

Unifying sales cycle to marketing strategy

Develop Digital Advertising Strategy

Section 2 – Components of Great Ads

Advertising copywriting techniques

Image optimization

Calls to Action

Experimenting and its components

Section 3 – FaceBook Power Editor

Creating ad campaigns

Creating Custom Audiences

Targeting and Retargeting

Campaign and Conversion Optimization

Section 4 – LinkedIn Ad Manager

Creating ad campaigns

Messaging vs Display vs Text campaigns

Targeting

Campaign and Conversion Optimization

Section 5 – Google Adwords

Creating ad campaigns

Creating Custom Audiences

Targeting and Retargeting

Campaign and Conversion Optimization

Section 6 – Display Network

Creating ad campaigns

Targeting

Campaign and Conversion Optimization

Section 7 – Metrics and Optimizing your Results

Ad Optimization vs Conversion Optimization

Conversion Analysis

Course Requirements

Mandatory Course Material:

Course Manual

Access to Online Training Portal

Free accounts with Facebook, Linkedin, and Google.

Mac or PC (wifi enabled). Note that tablets are not powerful enough for this course.