Ep. 722 – Rob Thompson (Assoc. AD, New Haven)

Coming over from the professional sports marketing side, Rob Thompson is posed to help his alma mater at the University of New Haven generate a higher dynamic of revenues off-the-field. Thompson discusses his career, spanning from generating crowds for special sporting events, to creating activation for sponsorship partners as well as being a general manager for an Arena Football League team. Thompson discusses the challenges of transitioning to work on a college campus, and some of the assets that he brings to the conversation moving forward. Twitter: @RobThompsonLive