We love: Violavinca

Regarded as one of the most influential trade shows in the industry, Micam always brings a fresh new perspective to the market, along with new and upcoming brands that have yet to make their debut stateside.

One of these brands is Violavinca. We first came across them in the last edition of Micam, and being a new brand, we were happy to see them follow-up their launch with another solid collection.

Based in Tuscany, Violavinca strives to bring a real “Made in Italy” flavor, mixing tradition and modernity with elegance. There is a certain touch to their material and color choices, that balance beautifully with their unique constructions. Check out some of their S/S 13 selections below and be on the look out for this emerging brand in the months to come. -Jenn Tello