WOLF turns on YouTube channel

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WOLF established its own YouTube channel, which features a variety of videos providing installation tips and other detailed information on WOLF Home Products. WOLF is the largest supplier of kitchen cabinets in the United States and a leading provider of building products in 28 states along the East Coast.

“Contractors are busy people. We wanted to give them a way they can actually see a WOLF Home Products installation whenever they choose,” said Jim Groff, executive VP and chief marketing officer of WOLF. “With the proliferation of smartphones and tablets, they can even view a video from their jobsite.”

The WOLF YouTube channel gives contractors 24/7 online access to videos that cover how to install WOLF PVC Decking, how to cover an existing wooden post with a WOLF PVC Column Wrap, an introduction to WOLF Capped Composite Decking and an overview of WOLF PVC Rail. The channel also offers other background on WOLF Home Products and the company itself.

Groff said WOLF will continue to add videos so contractors will have a comprehensive online resource packed with installation tips and other helpful information about WOLF Home Products.