There are various ways in which a business can communicate to its customers. Especially restaurants get the benefit of direct interaction with their customers in terms of introducing a new menu, or getting feedback of their service and so on. There are many ways in which communication is possible between customers and restaurant management. One is interpersonal communication, the other option is sending across a survey sheet for feedback on their services directly to customers. A restaurant can have a direct one to one communication with its customers. But it becomes difficult to manage staff to interact with so many visitors. It is better to allocate each task to a specified staff member. While they are busy interacting with customers regarding feedback, its best to have really catchy and attractive digital menu boards for them to place their orders. This makes the order placing order quick and hassle free and customers can decide what they want without any confusion.

Similarly, customer feedbacks can be taken through interactive touch screen kiosks where they can feed in their desired feedback and reviews. This can done while the customers are waiting for their bill. They can be guided to an LED screens that are placed and they can have their feedback fed in. With help of LED SMD Screens, restaurants can even promote. There are many other ways in which interaction with customers can be simplified, but digital menu boards help in many ways. Through a digital menu board, you can reduce the staff allocated to the order placement department and divert them to more time consuming tasks. Digital Menu Boards help customer to take a decision for placing an order easily. It also helps in promoting a product or a new item on the menu easily. It can also help in showing various combos to the customers. Promotion of offers is also very easy with help of a menu board. Having an attractive menu board with eye catchy designs helps in increasing the sales. It also helps in branding your business by adding logo and tagline to the menu board. A digital board has various ways in which it benefits both vendors and customers. Many restaurants also opt for rental video equipment on which they display tempting food items that entices visitors to buy it. With help of digital menu boards there are a lot of benefits to the restaurant owners so also the customers.

Reader boards or electronic message signs are illuminated, electronic advertising media tools that allow you to display messages in real time. Reader boards are used both indoors and outdoors with many purposes within different kinds of businesses.

Reader boards, which are LED based, are the most efficient and cost effective way to spread your message to thousands of people without any personal interaction on your part. The sign is your “voice on the street”. You just have to program the message on the sign and your ideas, promotions, or any other type of messages will be displayed to everyone that passes by. Reader boards are extremely eye catching which means your message will definitely be viewed by many potential customers.

Reader board signs are a great way to show messages and ideas that range from community information to business promotions and sales. The messages are usually shown in large fonts and with a variety of animations and colors so that it’s almost impossible not to notice when walking by the reader board sign.

The history of the reader board dates back to the late 1920’s when they were officially known as motographs, a news bulletin service. It was also called a zipper but no one really knows why. Reader boards were first used in the New York Times building and the first message announced results of the Hoover vs. Smith presidential election.

Reader boards became popular very quickly and people would go to the New York Times building just to see the messages displayed on the reader boards. After a while many other businesses started using reader boards: gas stations used them to show the time or temperature; retail stores promoted products, etc.

Nowadays, reader boards are used in just about every city in the USA. In indoors environments, reader boards are used in schools, churches, hospitals, office directories, markets, arenas, and movie theaters.

The first reader boards allowed only small messages to be displayed. Nowadays, it is possible to write messages on many lines and on varying sizes of electronic sign. You can also change the real time message any time you want. New technologies also allow it to display graphics and videos.

But it’s important to keep in mind some simple tips to best use a reader board:– Keep it easy to read– Use punctuation– Avoid abbreviations – Avoid long sentences

Signtronix offers many types of lighted signs to accomplish your goals, from traditional lighted outdoor signs to the latest LED signs. For more information visit signtronix, signtronix.