- Vector Format
- Must have a distinctive picture logo as well as a catchy typed logo, for example twitter has a bird logo as well as a commonly used typed logo.
- A colour scheme based around #b4d8d8 (180,216,216 rgb) OR #6d9e9e (109,158,158 rgb)
- The ability to work on black, white, grey, and MOST importantly #b4d8d8 (180,216,216 rgb) and #6d9e9e (109,158,158 rgb) backgrounds.

Other than that I will let the designers have free reins over the rest of the design.