China Sports Weekly Highlight

Here are the top 10 sports business news in China that you CANNOT miss over the last two weeks.

FC Bayern Munich World’s Second Full-Time Soccer School is Founded in China

On September 6, 2018, FC Bayern Munich and Shanxi Sports Bureau officially announced the foundation of the world’s second full-time FC Bayern Munich Soccer School in Taiyuan, Shanxi.

The establishment of FC Bayern Football School Taiyuan will run through the all-round cooperation of sports, education and sports rehabilitation industries through innovative cooperation mode, which will promote Shanxi Province’s comprehensive development in all these industries. It will demonstrate its international image and enhance its international influence.

Beijing Municipal Education Commission Launches a US $2 Million School Football Project

On September 8th, the “Small Competition &Big Dream” school football Project officially launched by Beijing Sinobo Guoan Football Club and Beijing Municipal Commission of Education. On this project, Beijing Sinobo Guoan Football Club will invest US $2 Million during the first phase and donate a special fund to the China Next Generation Education Foundation for its future development.

Beijing Sinobo Guoan Football Club announces before the end of 2009 they plan to promote this project up to 500 schools. In the future, there’re possibilities to extend it in areas around Beijing.

Beijing Sports University Explores the Fencing Industry

With the steady growth of China’s economy, the sports industry has developed rapidly, and the fencing industry has become an industry full of opportunities.

As China’s highest educational university in sports, Beijing Sports University cofounded BSU Fencing Training Center together with Xiueryuan Institute. It aims to train highly-qualified fencing coaches, referees, business managers and other related talents in China. To improve the current situation such as the shortage of coaches and the lagging teaching methods. in China’s fencing industry.

Shenzhen Football Club Officially Signs with Four Major Sponsors

Shenzhen Football Club and its four major sponsors Haier Group, Podiyeen, Mutou Technology and Sport Covers. They held a strategic cooperation signing ceremony at the Lihu Football Training Base.

Shenzhen Football Club is the only team that represents Shenzhen Province in high level professional leagues. It has a history of nearly 25 years and has created various glorious records. The companies that have reached sponsorship cooperation with Shenzhen Football Club are all industry leaders, which definitely shows their high recognition to Shenzhen Football Club’s commercial value.

The General Administration of Sport to Unify the Exploration of Sponsorship

The General Administration of Sport issued a guideline of Joint Market Development of Chinese National Team. The core of which is to unify the sponsorship right of different national teams and put it under the management of the General Administration, creating a concept of “Team China”.

In the future, the sponsorship will be divided into 10-15 categories and be managed uniformly by the General Administration of Sport. Sponsors previously signed up will be redeemed based on the value of current contracts. 80% of future cash income will be used for Olympic preparation and surrender of commercial contracts, etc. The remaining 20% will be used for brand promotion and sponsor services.

Times China Officially Obtains the Name Right of the Guangzhou Long-Lions

On September 12th, Times China and the Guangzhou Long-Lions held a press conference in Guangzhou, officially announced their partnership on the name right of the Guangzhou Long-Lions. At the press conference, both parties announced that in the future development they will continue to explore opportunities for deeper strategic cooperation.

According to Times China, the main purpose of this cooperation is to enhance Times China’s influence, on the other hand, to help to the develop Guangzhou’s sports industry.

The President of the RFEF Visits Shanghai to Explore the Chinese Market

Luis Rubiales, the president of the Royal Spanish Football Federation (RFEF) with RFEF’s marketing director Rivera will make a visit to Shanghai, China. They will set up a fan club for the Spanish national football team in China to explore the Chinese market.

The latest policy of the RFEF is to help the national team to become a international brand. Rivera said that the visit will help the RFEF to promote the “Spanish national team brand” and expand the Asian market.

Chinese Yachting Association Establishes China Sailing League

On September 10th, the press conference of the Chinese Sailing League was held in Beijing. During the conference the Chinese Yachting Association signed a strategic cooperation agreement with Mitime Sports to establish the Chinese Sailing League and explore China’s sailing market, which marks the beginning of the evolution of professionalism sailing.

As Chinese first professional sailing league, the Chinese Sailing League is scheduled to hold two races in Shandong and Hainan in 2018, and to tour nationwide to 8 to 10 cities every year since 2019.

PEAK Officially Launches its Wear Brand PEAK Kids

With the carry out of the two-child policy and the development of the national fitness program, China’s youth sports market is booming at present. On September 11, PEAK Sports officially launched its children’s wear brand PEAK kids, announcing its entry to the youth sports market.

Focusing on profession and fashion, PEAK kids plans to keep up with the current trend. On one hand, to provide professional sports protection for young people, and on the other hand to meet these young consumers’ appetite. And till now, PEAK Kids has contracted with more than 20 distributors.

Young Tennis Star Wang Xinyu Becomes Ganten’s First Brand Ambassador

On September 10th, Ganten officially announced that the Chinese young tennis star Wang Xinyu became its first brand ambassador. This shows not only Ganten’s diversification in brand strategies, but also its development in the field of tennis.

In recent years, Ganten has become strategic partner of many high-end tennis events. Ganten’s long-term investment to sports has enhanced its brand influence among its consumers, and has helped itself to make great contribution to the sports industry, which brought more people to support Chinese sports industry development.

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