Guaranteed Analysis %:
Crude Protein not less than 23.00 %
Crude Fat not less than 14.00 %
Crude Fiber not more than 4.00 %
Moisture not more than 10.00 %
Vitamin E not less than 140 IU/kg
Omega-6 Fatty Acids not less than 1.75 %*
Omega-3 Fatty Acids not less than 0.30 %*

The first ingredient in the food is a named meat product. This is not a meal ingredient. It is inclusive of water content (about 80%). Once that is removed, as it must be to create a dehydrated product, the ingredient will weigh around 20% of its wet weight. Ingredients are listed in order of weight, and the dehydrated ingredient would probably be more accurately placed much further down the ingredient list. It is highly unlikely that this ingredient makes any significant contribution to the overall meat content of the food.

There are two meat meal ingredients in the food - 6th & 7th on the ingredient list. It is likely that these ingredients, rather than the wet-weight meat listed at the head of the ingredient list, make up the largest meat portion in the food. Aside from being a different species from that indicated on the packaging, it is also very unlikely that this product contains a great deal of meat at all.

The major ingredients in the food are, in fact, grains. This is disappointing in a dog food product as grains are not a natural part of a canine diet. Of these grains, sorghum and barley are decent quality, but brewers rice is a low quality waste product.

We note that the product contains fish meal, but find no sign on the manufacturer's website of a guarantee that only ethoxyquin-free protein ingredients are used in this food (ethoxyquin is a chemical preservative, commonly added to fish ingredients, and that is banned or heavily regulated in human food due to the belief that it is carcinogenic).

Beet pulp is controversial filler. It is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.