Its smartphone sales may be slipping, the iPhone 7 has been criticized for looking overly similar to last year’s model (and having no 3.5mm headphone jack), and analysts predict it will sell fewer smartwatches this year than in 2015. But despite all this, Apple has been named the most valuable brand in the world for the fourth year in a row.

Brand consultancy firm Interbrand placed Apple at number one with a brand valuation of $178.1 billion, a five percent increase from last year. Rival Google sits behind the Cupertino company with a brand valuation of $133.2 billion, eleven percent higher than in 2015.

Technology companies take up ten of the top twenty places on the list. Microsoft sits behind Coca-Cola in fourth place with a $72.7 billion brand value, up eight percent over the last 12 months. Further down the top ten is IBM; it may have dropped nineteen percent from last year, but the industry giant’s $52.5 billion brand value places it at number six.

A fourteen percent increase in 2016 puts Samsung beneath IBM at number seven with a brand value of $51.8 billion, while Amazon, which saw its stock pass the $800 milestone for the first time last month, is at number eight. The online retailer’s brand value increased a massive 33 percent this year to $50.3 billion.