The Massachusetts: It's All Here marketing campaign was launched as a public-private partnership between the Commonwealth's Department of Business Development, MassEcon, MassDevelopment, the Massachusetts International Trade Council, and regional Economic Development Councils like the 495/MetroWest Partnership. The campaign is committed to promoting Massachusetts as a globally competitive, innovative, dynamic and diverse state in an effort to retain existing employers and attract new employers and jobs.

It's All Here is a constantly growing network of those committed to establishing Massachusetts as the destination of choice for every business, young mind and new idea contemplating a home in the Bay State.