Windows 10: Fuelling PC Sales Recovery?

25 Jul

Reports by IDC and Gartner that shows PC sales registering their first quarterly rise in six years have led to some speculation that Windows 10 may be fuelling a Business PC sales recovery.

Over 62 Million Q2 Shipments

According to Q2 figures compared to 2017, market analyst firms IDC and Gartner have both noted 62 million+ PC shipments.

Gartner’s figure of 62.1 million PC shipments represents a 1.4 % rise on last year, while IDC’s figure of 62.3 million PCs shipped represents a 2.7% rise on last year.

Either way, it looks like a small recovery in one segment of a market that many believed had been sent into decline by mobile device use.

Businesses Buying Windows 10 PCs

Most analysts agree that although the consumer side of the PC market has been negatively affected by people turning to their smartphones for even more daily tasks, this latest rise in PC sales is being fuelled by businesses.

Tech and business commentators appear to agree that the rise in PC sales is mainly due to businesses accepting that they need to make the switch to Windows 10, and buying the next office PC with Windows 10 already on it.

Big Brands

Not surprisingly, the manufacturers that are selling the most units are the big names i.e. Lenovo and HP, both with around 22% of the market, followed by Dell, Apple, then Acer in fifth place.

Supply Chain Problems Solved

Market analysts also believe that the solving of some of the supply chain problems that held back PC sales this time last year is contributing to the recent rise in sales.

What Does This Mean For Your Business?

While individuals in businesses have their own smartphones, and while some smartphones may be used for business and personal use e.g. in SME’s, many UK businesses still have PCs / desktops in the office that are used purely for business. Since support has stopped for many older versions of Windows, many people have experience of using Windows10, and Microsoft is essentially forcing PC users down the Windows 10 and SaaS route, it is not surprising that many businesses have simply ordered fully equipped Windows 10 PCs as part of the office upgrade.

Although these sales figures do show a small recovery of sorts, the prevailing direction of travel for computing tasks for the future is still in the mobile direction.