RAPID CITY, S.D. (AP) — The general manager of Rapid City's minor league hockey team has apologized for an intermission event that resulted in college students vomiting on the ice.

The "College Olympics" intermission event last Friday pitted students from the South Dakota School of Mines & Technology and Black Hills State University in a relay game that involved running on the ice, riding on a cooler, spinning around a hockey stick and chugging beers. Two students vomited, one of them twice, the Rapid City Journal reported Thursday.

Rapid City Rush fan Tom Regan, of Lead, said he was disgusted.

"It was almost enough to quit as a four-year season ticket holder of two seats," Regan said. "The Rush can do better. My wife and I were disappointed as there are many youngsters easily impressed by inappropriate behavior, and many adults that do not want to see promotion of drinking and vomiting at a public venue in the name of entertainment."

Another fan, Kelly M. Crooks, of Spearfish, said he worried about the influence on his two children, ages 14 and 10, who were with him.

"I was worried about that and the fact that they (the students) were representing the two schools," he said. "I think it gave the wrong impression. I know that a lot of college kids drink. I just think it was the wrong time and the wrong place for that contest."

Rush General Manager Tim Hill said he has fielded phone calls from other upset fans.

"It was meant to be fun, but it went completely wrong," he said. "I apologize on behalf the organization. Obviously it was in poor taste. The intermission game was not appropriate, and it's just something we will never do again."

Stevie Masen, a Rush season ticket holder, said she treated the incident as an opportunity to teach her 7-year-old son about the effects of alcohol. She also said that while beer-chugging was not a good idea, the atmosphere at hockey games "is not G-rated entertainment."

"I know a lot of people are saying it was a horrible idea because Rush games are supposed to be 'family' entertainment, and it was setting a poor example. That's probably true, but if you took your kids to Saturday night's game, they saw five, six fights?" she said.