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Advertising and sales lead
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The sites respond differently from other advertising media for two principal reasons. While the first reason is that web users are incredibly impatient, the second is that the users are very smart.

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advertising and sales lead generation techniques such as offering a good headline that is focused on the site visitor. Studies have revealed using words such as "You" or "Your" can generate a lot of interest in your prospects. You must make the headline a dominant element on your home page and make it larger than your logo, your company name or your tag line.

Other techniques include: using pictures and relevant text that features; using a clear `call to action' by telling them clearly what exactly you want them to do; using crisp and short sentences; maintaining consistency in your operations and promises; putting up an easier way so that your customers can contact you any time they wish without any problem; using the appropriate color and images that gel well; presenting the content and links in such way so that they get highlighted when someone gives a search on the web; using testimonials from customers who have already benefited from you; and most importantly coining a right brand name that gets positioned in the minds of your customers in a unique, easy way etc.

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