A long established fash’ favourite, Acne Studios is the epitome of Scandi-cool and home to the best leather jackets ever…

THE ACNE STUDIOS STORY

Founded in 1996 in Stockholm, Sweden, Acne Studios (A.C.N.E. = Ambition to Create Novel Expression) was part of a design collective that included video, graphic design and advertising. Only a year later co-founder Jonny Johansson produced 100 pairs of jeans that quickly caught the attention of Vogue Paris and marked the start of something huge. Since 2006 Acne has accrued impressive success as one of the industry’s most treasured tastemakers.

THIS SEASON AT ACNE STUDIOS

Acne Studios SS15 is a world of two halves. On one hand, it’s the go-to label for unpretentious wardrobe essentials: simple cuts and enduring staples, an earthy palette with bright pops of colour and a cool utilitarian undertone. On the other, it’s the destination for daring, boundary-pushing novelty. Cue the terry towelling; at a first glance it’s intimidating, but it’s actually very easy to wear, looks über-cool and is set to steal the street-style spotlight.