They have designed yachts, trains, coffee makers, speakers even airplanes and now, BMW DesignworksUSA, an independently operated studio owned by the BMW Group, has joined forces with Thermaltake, a company known for its flashy eye-catching products to create a futuristic-looking PC case. Previewed in prototype form at the CEBIT in Hanover (March 3-8, 2009), the BMW-designed PC case is called "Level 10".

Aimed at gamers, the Level 10 actually looks more like a chassis than a traditional case as the computer's individual components are mounted in separate compartments that are attached onto a central base.

Being a fan of Honda engines, I requested that they consider building for the F1 a 4.5 liter V10 or V12. I asked, I tried to persuade them, but in the end could not convince them to do it, and the McLaren F1 ended up with a BMW engine.