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Amazon.com to Acquire TenMarks

SEATTLE--(BUSINESS WIRE)--Oct. 10, 2013--
Amazon.com, Inc. (NASDAQ:AMZN) today announced that it has reached an
agreement to acquire TenMarks, a company that is helping teachers and
parents deliver innovative mathematics curriculum to students across the
country.

“Amazon and TenMarks share the same passion for student learning.
TenMarks’s award-winning math programs have been used by tens of
thousands of schools and Amazon engages with millions of students around
the world through our Kindle ecosystem," said Dave Limp, Vice President,
Amazon Kindle. “Together, Amazon and TenMarks intend to develop rich
educational content and applications, across multiple platforms, that we
think teachers, parents and students will love.”

“Amazon and TenMarks share a commitment to developing easy-to-implement
solutions for schools and families,” said Rohit Agarwal, TenMarks
co-founder. “We currently offer teachers, students and parents access to
effective resources to foster the vision of the Common Core curriculum
in math, including scalable professional development and tools for
connecting with parents. We back this belief with our business model,
where teachers can register and access our product for free, while being
able to opt in for premium features, if needed. Going forward, we
believe Amazon and TenMarks will create significant innovations in the
K-12 arena.”

“I've used TenMarks for the past two years at Grand View with fourth and
fifth grade students to help a diverse group of students achieve in math
and take ownership of their own learning,” said Sujata Bhatt, founder of
the Incubator School and a National Board Certified teacher who spent 11
years at Grand View Boulevard Elementary in Los Angeles Unified School
District. “As we launch the Incubator School this year, we focus on
technology that truly activates learning and self-starting. TenMarks’s
products are designed to enable both students and teachers to be in the
driver's seat by seeing where they're successful and where they need to
revisit. TenMarks is an important part of our math plan this year.”

TenMarks offers personalized online math instruction and practice in a
clear, manageable format for K-12 students complete with helpful hints,
video lessons, and real-time results. TenMarks’s products are designed
to help students be individually motivated, engaged and nurtured.

Terms of the acquisition were not disclosed. Subject to various closing
conditions, the acquisition is expected to close in the fourth quarter
of 2013.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth’s
Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most
customer-centric company, where customers can find and discover anything
they might want to buy online, and endeavors to offer its customers the
lowest possible prices. Amazon.com and other sellers offer millions of
unique new, refurbished and used items in categories such as Books;
Movies, Music & Games; Digital Downloads; Electronics & Computers; Home
& Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health &
Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web
Services provides Amazon’s developer customers with access to
in-the-cloud infrastructure services based on Amazon’s own back-end
technology platform, which developers can use to enable virtually any
type of business. Kindle Paperwhite is the world’s best-selling and most
advanced e-reader. It features new display technology with higher
contrast, the next generation built-in light, a faster processor, the
latest touch technology, and exclusive new features designed from the
ground up for readers. Kindle, the lightest and smallest Kindle,
features improved fonts and faster page turns. The new Kindle Fire HDX
features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2
GHz processor, 2x more memory, and 11 hours of battery life, as well as
exclusive new features of Fire OS 3.0 including X-Ray for Music, Second
Screen, Prime Instant Video downloads, and the revolutionary new Mayday
button. The all-new Kindle Fire HD includes an HD display,
high-performance processor and dual speakers at a breakthrough price.

TenMarks's web-based math programs have been used by students across
tens of thousands of schools and thousands of districts. Each day,
students across the country use TenMarks to improve their math skills
and confidence. TenMarks believes that students learn best when they are
individually engaged, nurtured, and motivated.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. Actual results may differ significantly
from management's expectations. These forward-looking statements involve
risks and uncertainties that include, among others, risks related to
competition, management of growth, new products, services and
technologies, potential fluctuations in operating results, international
expansion, outcomes of legal proceedings and claims, fulfillment and
data center optimization, seasonality, commercial agreements,
acquisitions and strategic transactions, foreign exchange rates, system
interruption, inventory, government regulation and taxation, payments
and fraud. More information about factors that potentially could affect
Amazon.com's financial results is included in Amazon.com's filings with
the Securities and Exchange Commission, including its most recent Annual
Report on Form 10-K and subsequent filings.