Outkast Partners With Polaroid in Marketing Promotion

Hip-hop duo OutKast has signed a marketing deal with Polaroid. Under the deal, Polaroid hopes to leverage OutKast's "Shake it like a Polaroid picture" reference in their hit song "Hey Ya" by having the duo carry Polaroid cameras on stage with them as they perform. Havas' Euro RSCG MVBMS Partners brokered the deal.