The French frozen seafood market saw sales of €1.3 billion ($1.52 billion) in 2017, down 3 percent on the previous year, according to research conducted by industry trade body FranceAgrimer and market research company Kantar Worldpanel.

But the difference was much starker compared with 2013, with sales 13 percent lower than four years earlier. Sales by volume fared worse, falling by 4 percent to 121,000 metric tons, down 17 percent versus 2013.

Growing demand for fresh pre-packaged fish that extends to discount retailers has made the task more difficult for executives charged with reversing the decline in frozen sales.

"There is still the image in France that frozen products are not high quality," Jérome Lafon from FranceAgrimer told IntraFish.

That's an image Findus France, the country's leading frozen processor in France, will have to address if it wants to turn around the fortunes of the market.

The French frozen seafood market saw sales of €1.3 billion ($1.52 billion) in 2017, down 3 percent on the previous year, according to research conducted by industry trade body FranceAgrimer and market research company Kantar Worldpanel.

But the difference was much starker compared with 2013, with sales 13 percent lower than four years earlier. Sales by volume fared worse, falling by 4 percent to 121,000 metric tons, down 17 percent versus 2013.

Growing demand for fresh pre-packaged fish that extends to discount retailers has made the task more difficult for executives charged with reversing the decline in frozen sales.

"There is still the image in France that frozen products are not high quality," Jérome Lafon from FranceAgrimer told IntraFish.

That's an image Findus France, the country's leading frozen processor in France, will have to address if it wants to turn around the fortunes of the market.

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