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In June, my colleague Ian Rhodes warned that “The Olympics will be a significant challenge for the UK infrastructure”. But it’s not just bandwidth that’s the problem. Concerns over power shortages during next year’s Olympic Games in London have caused Verizon Business to dismiss the capital as the site for its flagship data centre.

With a real buzz around our new Reading Data Centre plans, I’m receiving calls and questions on a daily basis, both from existing customers and potential clients (as well as the occasional competitor ‘spy’!). The main query is of course, ‘What’s in it for me?’.