In the future, Andy Warhol said, everyone will have 15 minutes of fame. In the present, everything gets a Twitter "parody account."

And it's awful.

It's always awful, it's always sad, it's rarely a parody of anything, and it's never funny. Literally never. It seems funny, because it's cheap and immediate and usually references something that just happened, like the dozens of women/binder or Big Bird-related accounts that popped up during the presidential debates.

While owners and players traded proposals and walked from conference room to conference room at New York's Westin Times Square — as of 10 p.m. ET, they were still meeting, which is weirdly irrelevant in this case — hotel workers set up, then took down, then set up again an NHL podium.

The implication is that the league would have something to announce, or at least speak about, by night's end. Wednesday had been another positive step, and there were multiple reports that the goal, or at least the hope, was to have a collective bargaining agreement with the NHL Players' Association in place by Friday.

In any case, media covering the negotiations — including SN's Jesse Spector — noticed it, largely out of boredom, sleep deprivation and a desperate need to stay amused in a hotel lobby. Jokes were made, laughs were had, and less than a half hour after its creation, @NHLPodium had 3,000 followers.