Leica X1 announcement clippings

The world is constantly in motion. And that's the way it should be. With the Leica X1 the photographer is endowed with such flexibility that she or he can capture each situation and impression exactly as it is: authentic and unrehearsed.The autofocus zeroes in on the subject, the automatic exposure selects the best aperture and shutter speed, and the array of automatic functions perform with flawless precision. Click! It all happens within a fraction of a second, if you wish. But of course photographers can take control of the process at any moment, defining the parameters according to their inspiration. Spontaneous or purposeful, the Leica X1 is always the right choice.