bike culture blogged

We’re working now on the Mobile Social SXSW for 2012. The ride is back, bikes, and much more. I’ve also got a talk in the Panel Picker and voting starts today. The talk is about how Textura Design, our publisher, got started with consumer products, blogging, and eventually social media. It includes what we’re doing today on Bike Hugger and how you can bring your great, big idea to market.

Ten years ago, we had this idea to make a product that’d keep our coffee and chips fresher. We researched, designed, and manufactured it all with sweat equity and many late nights on the Internets. Today people call that being a Maker. Back then we were just trying to make a buck. This talk will share how our product ended up in the Space Shuttle, Antarctica, pantries, and Grandma’s looms.