Notes

Multiple apps feature means the ability to query for data from more than a single app in a single API call

Upper limit may depend on the account package

Technical Integration

Pull API

Push API

Data Locker

Conversion Data

Pivot / Master API

Server Side Development

Optional

Yes

Optional

Optional

Optional

Requires Data Processing?

Optional

Yes

Optional

Optional

Optional

Risk of Data Loss

No

Yes, if receiving servers are down

No

Small, if there are delays in ad networks response

No

Client Server Processing Costs

None

High

Low

None (unless sending the data to the servers)

None

Client Server Maintenance

None

High

Low

None (unless sending the data to the servers)

None

Available Data

The 3 tables below describe different types of AppsFlyer information, which are available for each of the AppsFlyer data APIs. Bear in mind that some of the data is available to certain account tiers only, e.g. raw organic data.

Raw Non-Organic Data

Pull API

Push API

Data Locker

Conversion Data

Pivot / Master API

Impressions

No

No

Yes

No

No

Clicks

No

No

Yes

No

No

Installs

Yes

Yes

Yes

Yes

No

Sessions

No

No

Yes

No

No

Assisted (Contributed) Installs

Yes

Yes

Yes

No

No

In-App Events

Yes

Yes

Yes

No

No

Uninstall Measurement

Yes

No

Yes

No

No

Note

Clicks and impressions data for installing users is available as part of attribution data. The full clicks and impressions data is available only via Data Locker.

Raw Organic Data

Pull API

Push API

Data Locker

Conversion Data

Pivot / Master API

Installs

Yes

Yes

Yes

Yes

No

Sessions

No

No

Yes

No

No

In-App Events

Yes

Yes

Yes

No

No

Uninstall Measurement

Yes

No

Yes

No

No

Retargeting Raw Data

Pull API

Push API

Data Locker

Conversion Data

Pivot / Master API

Clicks

No

No

Yes

No

No

Re-Attributions

Yes

Yes

Yes

Yes

No

Re-engagements

Yes

Yes

Yes

No

No

In-App Events

Yes

Yes

Yes

No

No

Note

Retargeting clicks data is available as part of the raw retargeting data for re-attributed users. The full retargeting clicks data is available only via Data Locker. Impressions are currently not used for retargeting attribution purposes.