It still seems an unlikely story: a modest shoemaker from a small rural town in Germany develops a range of sports products so original and so perfect that they are sought by athletes from all over the world. As he indulges his passion for sport and for innovation, he creates a brand as great as any in the world. An unlikely story, but not impossible. To adidas, Impossible Is Nothing.

adidas was always a part of the greatest moments achieved on the pitch, the court and the fields around the world, displaying the same passion and innovative spirit Adi Dassler started the company with. Ad it is this kind of story that still inspire adidas over 60 years later - and will continue to do so for the decades to come.