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Alaska Airlines and Seattle fashion designer Luly Yang debuted a modern, West Coast-inspired, custom-designed uniform collection today. At a fashion show this afternoon inside Alaska’s Sea-Tac hangar, employee models walked the runway, showcasing over 90 garments and accessories to thousands of employees. The design, which has been more than two years in the making, will clad 19,000 Alaska, Virgin America and Horizon Air unformed employees starting in late 2019. Video: B-roll highlights… Read More

For the past six months, Seattle couture designer Luly Yang has been traveling undercover on Alaska Airlines flights, interviewing pilots, flight attendants and customer service agents about their uniforms. “I tell them I’m on a research project,” says Yang, who was tapped in February 2016 to redesign uniforms for Alaska’s 12,000 uniformed employees. The uniform project is the next visual step in Alaska’s biggest brand update in 25 years. Though Yang is… Read More