Movistar’s new low-cost pay-TV offer

From David Del Valle in Madrid

February 29, 2016

Telefónica’s pay-TV platform Movistar is launching another full-frontal assault on the pay-TV market with a promotion for new subscribers.

The company will give its entire premium TV offer, including football, for €15.50 a month to new subscribers during the first three months. To enjoy the service, new clients will have to subscribe to Movistar Fusion and the promotion will include the Premium Extra package: football (La Liga, La Liga Adelante, Champions and Europa League, European and International Leagues), all sports (basketball, tennis, golf, Formula 1…), cinema, TV series and premium channels like Caza y Pesca and Musica Clasica.

At the end of the promotion, subscribers will have to pay €65 a month, the normal price for the Premium Extra package. With this promotion, the company aims to add new subscribers to its convergent packages and compete with Netflix and its rivals Vodafone and Orange.