Taylor Swift just announced her new album 'Reputation' — and the first single comes out Thursday night

Taylor Swift.
Andrew H. Walker/Getty
After teasing new music with a series of cryptic videos of a snake, Taylor Swift has announced the title and release date of her new album, "Reputation."

"Reputation" is due out November 10, and Swift's first single from the album will be released Thursday night.

The 27-year-old singer wiped her social media accounts last week, prompting speculation that an album release would be imminent.

She then tweeted out three videos of a snake this week, seemingly referencing the public controversy and fallout surrounding her approval and (what some have deemed her "snake"-like) subsequent protest of Kanye West's song "Famous," which featured an explicit reference to Swift.

Swift's last album, "1989," won the Grammy album of the year award in 2015, and it has sold over 6 million copies in the U.S.

Swift posted the artwork for "Reputation," her sixth studio album, on Twitter and Instagram.