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Because the world’s largest international airline paid a giant sum for it, that’s why. Emirates, along with other Gulf region airlines, has taken over sports sponsorships around the world, and this World Cup is no exception.

Emirates isn’t shy about throwing around large piles of cash to get top billing at sporting events. And it’s the TV viewers the airline is after, and the World Cup Final is as big as it gets, hence the final ceremony.

Emirates current shirt sponsorships deals with some of the hottest football clubs in the world including AC Milan, Paris St Germain, and Arsenal. It’s also been an Official FIFA Worldwide Partner since 2007 providing the airline tons of publicity during organization’s many events, including the World Cup. As a partner, it pays an estimated $25-50 million per year, along with other “partners” like Adidas , Coca-Cola Hyundai, Sony and Visa.

And while Lufthansa, the airline of the winning country Germany gets to tweet this: