Transcript of "Want Your API to Stick? Try Story-Telling..."

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Want Your API to Stick?Try Story-Telling... Once Upon A Time...PatCappelaerepat@cappelaere.comwww.vightel.comtwitter: @cappelaere 1

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Rationale• Certain parts of the monkey’s brains are activated both when the monkeys perform an action and when they witness other monkeys performing that same action.• We live through the actions and stories of others. Good stories are more memorable• An API that helps users tell stories will create stronger emotional relevance than resource-centric API Your API needs to enable users to tell GREAT Stories This will increases the likelihood that it will be accepted and adopted. 2

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Why Do People Love Facebook?• Gives People An Opportunity To Tell Great Stories (with Pictures)• Gives People An Opportunity To Read Other People’s Good And Bad Stories (with Pictures) 3