We all know the media has changed significantly in the last five years. Newsrooms are smaller, and journalists are doing more with less and are busier than ever. And that means public relations professionals have to do more in order to grab the attention of journalists to get their stories told.

So when I had the privilege to hear from four local journalists about what it takes to get coverage in the new face of the news media I was ready to take copious notes.

But the thing is, even though everything is different in news, nothing is different. They still have to report the news; and they still have to search for interesting stories all of the time. Read more of this post

Dictionary.com says it is “a statement prepared and distributed to the press by a public relations firm, governmental agency, etc.”

I like what Entreprenuer.com has to say about it better. It calls a news release “A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments.”

But what do you do when you have developments that cry out for a news release but the boss refuses to acknowledge the importance of the quote? Read more of this post