The Vive Cosmos also offers far superior graphics, thanks to LCD display with a combined resolution of 2880 by 1700 pixels. That’s 88% better than the original Vive,...

The company now has to convince consumers that it will deliver on the promise of these mods — something that hasn’t worked well for mobile phone manufacturers in the past. What’s more, the Vive Cosmos costs significantly more than other headsets out there. Facebook’s PC-based Rift S headset retails for $399, and the social networking giant is selling the all-in-one Quest VR headset for $399 as well.

HTC wants to sweeten the deal for the Cosmos by offering consumers who pre-order the device a year’s worth of free access to the company’s Viveport Infinity VR subscription service, which usually costs $13 per month. But ultimately, the company bets on the higher screen resolution to make all the difference. The Vive Cosmos was a premium consumer VR headset, argued O’Brien. “There is a price for that.”