Often, when people hear about application lifecycle management, they interpret the terminology with things they know. Project Managers or Scrum Masters will think of the current scope of the project or the specific iteration/release that has a known scope and relatively short duration. Business Analysts, Product Managers, and Product Owners think of the product lifecycle management that has an uncertain scope and unclearly long duration. Architects, Designers, Developers, and Testers focus on software development lifecycle. Operations, Service Delivery, Program Managers and Portfolio Managers think of the deployment considerations, release documentation, and benefits realization.