“Instead of being a passive list of places you’ve visited, where the interesting content is beyond the link itself, tumblelogs create more of a rich-media experience by allowing you to quickly post the most interesting snippet of a website you read, embed the entire video you found on youtube, or even upload a picture from your cell phone. These are little bits of content that make up the internet experience, but are weak on their own. When posted as a tumblelog, this information creates a context that defines our interests and personalities.”

Couldn’t have put it better myself.

I think that for small businesses, such as creative agencies, there’s room for using Tumblr to pull together their other stuff into something that they could maybe throw around and let their clients have access to, or anyone else in the public domain.

Then there’s the obligatory snaps, held aloft on Flickr, with maybe a smattering of pre, mid and post event Podcasts.

Not forgetting Twitter, best served mobile from a cell phone of your choice. Maybe from the show floor?

Throw this lot together in the Tumblr, rinse, repeat .. and you have something quite ad hoc, something distinctly impromptu and suitably improvised, yet slick that adds an impressive level of value, and offers a live, as-it-happens feel to things.

All of which feeds back into my Workstreams concept, which incidentally is my word, OK? Yes, you heard it here first…