Available ValueTrack parameters facebook-ads

This parameter will dynamically insert the automatically assigned ID of the campaign, ad set or ad. To find out IDs, you will need to customise your columns to add the relevant ID column.

{{ad.name}}

This parameter will dynamically insert the name of the campaign, ad set or ad according to how you have named each when setting up ads.

{{adset.id}}

This parameter will dynamically insert the automatically assigned ID of the campaign, ad set or ad. To find out IDs, you will need to customise your columns to add the relevant ID column.

{{adset.name}}

This parameter will dynamically insert the name of the campaign, ad set or ad according to how you have named each when setting up ads.

{{campaign.id}}

This parameter will dynamically insert the automatically assigned ID of the campaign, ad set or ad. To find out IDs, you will need to customise your columns to add the relevant ID column.

{{campaign.name}}

This parameter will dynamically insert the name of the campaign, ad set or ad according to how you have named each when setting up ads.

{{placement}}

This parameter has 6 possible values depending on whether the ad appeared on the desktop feed, mobile feed or the right column on Facebook, the Messenger inbox or within the Instagram Feed or Instagram Stories.

{{site_source_name}}

This parameter has 4 possible values depending on whether the ad appeared on Facebook ('fb'), Instagram ('ig'), Messenger ('msg') or the Audience Network ('an')

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