Prelaunch Press Center

Press Releases

Overview

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Headquartered in Austin, Texas, Prelaunch is the first and only platform that partners with established brands to offer pre-orders to a network of early-adopter consumers before launching new products. Scheduled to go live on January 14, 2014, consumers will go to Prelaunch.com to find out what’s next in various product categories and directly interact with their favorite brands and products, ultimately influencing their marketing and development. Prelaunch will also provide brands with market intelligence to help direct inventory planning, product messaging and other marketing efforts. Prelaunch will serve as a vehicle to generating excitement and insights before launching new products.