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Sunday, December 05, 2010

Voice of Russia coming to Chennai

In an effort to expand its footprint in India, Russia's veteran radio station Voice of Russia is planning to launch FM broadcasts in Chennai, the company's head said.

"We have plans to increase our presence in India and are currently looking for a partner in Chennai to broadcast in the FM band," Voice of Russia president Andrei Bystritsky told The Hindu.

Voice of Russia began broadcasting in the FM space in India earlier this year, partnering with Fever 104 FM.

One or two-hour programmes about Russia in Hindi, interlaced with Russian and Indian songs, are at present broadcast in Delhi, Mumbai and Kolkata.

In the South, Voice of Russia is already present in Bangalore on 104 FM. The radio network also broadcasts to South Asia in Hindi and Urdu on short and medium waves from its Moscow studios, and in Bengali on the internet.