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Max’s Group taking Pancake House to Saudi Arabia

February 8, 2018

Inside Retail Philippines

Max’s Group Incorporated (MGI) is to take its Philippine casual-dining chain Pancake House to Saudi Arabia.

In a disclosure to the Philippine Stock Exchange (PSE), MGI says it has partnered with Al-Bader National Establishment for Real-Estate Development to open 12 outlets in Saudi Arabia within the next five years.

MGI president/CEO Robert Trota says the company is targeting 20 to 30 new outlets for this year, mainly across its core brands Max’s Restaurant, Pancake House and Yellow Cab Pizza. It aims to end the year with about 75 to 80 stores abroad.

MGI’s partner in the venture was founded in 2001 and is primarily engaged in real-estate trading, property development and running shopping malls.

Pancake House has seven overseas franchised outlets, in Malaysia and the UAE.

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