Category Archives: SEO

Until about a year ago, webmasters had it very easy. All they had to do was build tons and tons of backlinks and their sites would be hogging the SERPs in no time. The Search Engines never stopped preaching the importance of quality links over quantity, but their algorithms were not good enough to put…

If blogging is just a hobby for you, don’t read any further as this article is not for you. But if you are looking to make money through your blog, you cannot afford to treat it like a soundboard. You need to nurture, maintain and develop it, like you would do with any business asset…

Search Engine algorithms have undergone a radical change in the last 1 year. Till about 2014, the entire emphasis was on link building but of late, the dynamics have changed considerably. Working on the Knowledge Graph premise, the search engines have started ranking sites based on their authority and quality of content (information). Visitor Delight…

Content is the backbone of every successful Internet Marketing campaign. Content comes in many types but the most popular form is the written (article) version. People come to a site seeking information and the written word is the best way to convey the message. Written content is also important for SEO because the search engines…

“Content is King”, is the adage that’s parroted in the blog circles, often without understanding the true magnitude of its importance. It is possible to sustain a blog without SEO, links, niche relevance, etc, but it is impossible to keep a blog alive without quality content. Content is expected to achieve two important objectives, both…