See list of just a few of the sports - we have worked
mostly at amateur level with business executives, to deliver rapid effective
and measurable sports performance improvement in the sport concerned,
but also importantly used as a powerful metaphor and contextual shift
for business, career, relationships performance enhancement.

So little is required to be successful in sport.

It’s certainly mostly
a matter of psychology, and in the end it’s
that psychological difference that decides whether you win or loose.

And
you have got to have a little luck.

Then the impossible can become
reality!

Sven-Goran Eriksson (with Willi Railo*) on Football. 2000.

*Sports psychologist - third ‘invisible’ member of Ericksson’s
team for
past 22 years!

David Norman

David has used sports psychology, with hundreds of executives as a small
part of executive coaching, to successfully improve client results, performance
and enjoyment in a wide variety of sports, interests and hobbies.

It is used as a practical demonstration of the power of the mind, and as
a metaphor for rapid effective business performance improvement, accelerated
learning and better results, through sports.