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Thursday, 14 June 2012

Our Hot in a Helmet campaign in the Evening Standard yesterday

This summer, as part of our ongoing mission to promote cycling as a desirable lifestyle choice, we are out to prove you can look hot in a bike helmet. Safe can be sexy. Jasmine Gardner, journalist for the Evening Standard was one of the ladies who took part in our hot in a helmet photo shoot and has featured the pics and profiles from our shoot in ES yesterday. Read article online

5 comments:

Keen designers/bike enthusiasts should check out Team Sky's tee-shirt competition for a chance to see your design worn by the team's riders in the Tour De France: http://www.teamsky.com/article/0,27290,17545_7769478,00.html