Element Three Puts a Playful Spin on (Death and) Taxes

In 1789, Benjamin Franklin wrote that nothing in life is certain, save for "death and taxes." Even worse than that hellish annual ritual? Audits. Even the word sends a collective shiver up our spines.

In a brilliant marketing move, branding agency Element Three has come up with the 'Audit Survival Kit,' a handy birchwood box that comes equipped with the essentials (should the auditing nightmare ever occur to you). This includes things like flashcards (to test your CPA with); a specially branded tea that reads "Are you in hot water?"; a worry stone and a bottle of "Audit Headache Relief" pills. Of course, these are only tic-tacs, but one can only hope that the placebo effect would take place.

This humorous kit for a universal pain in the ass proves that relatable marketing tactics go a long way.