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Friends who love friends share makeup. Just ask founders and friends Vivian Wang (right) and Jackie Xu of the internet site gofriendshop.com

It’s a buy more, save more concept. The more items you choose, the more you save. The best part is you can purchase the makeup & skincare with a friend and both save, because the items you tally up together count for the discount. (Buy 2–5% off, Buy 4–15% off, Buy 8–30% off)

Gofriendshop.com offers all brand names. They purchase close-outs and department store excess. But the brands are all authentic like Urban Decay, Nars, Laura Mercier, Benefit, Clinique, Lancome and more.

Wang and Xu are two savvy entrepreneurs. Wang was a former senior strategist at Gap, while Xu was an engineer at Stripe.

It’s a start-up that began four months ago, and right now it’s in the soft launch phase. But it’s destined to do well, with some powerful Silicon Valley financial backing and a site founded by and run by women.