A kitchen ventilation system is as important to the safety and functioning of a commercial kitchen as the cooking appliances. The ventilation system maintains a balance between air that’s removed and fresh air that’s returned to the kitchen. It also offers built-in fire suppression features, ensuring the safety of everyone and everything in the workspace.

The process of ventilating a commercial kitchen is tricky. Air has to move through ductwork swiftly and efficiently. The placement of venting equipment requires thoughtful consideration because most industrial kitchens don’t have unused space.

The purpose of any kitchen ventilation system is to remove contaminates in the air by drawing them out through an exhaust fan. After contaminates are removed from the kitchen, fresh air from outside re-circulates back inside.

Since the upblast exhaust fan draws out contaminants, another system must bring fresh air back inside. The system that replaces extracted air is called a make-up air supply unit. It sucks up fresh air from outside and brings clean air inside. These two components are the most essential parts of a commercial kitchen ventilation system.

We live in a competitive society, and healthy competition is a great motivator for business. By keeping our eye on the competition we can learn a lot, borrow a little and strive for uniqueness to find our niche.

You can learn a lot from your biggest competitor by following their marketing through their newsletter, Facebook account and online advertising. Getting to know how your competitor attracts business can help you identify ways that you can position your own company in the restaurant services industry.

Kitchen exhaust cleaning crews have an undeniably dirty job, but given the environment in which these skilled technicians work, it’s a field that’s also rife with hazards that include everything from a dangerous slip and fall to inhaling noxious chemicals.

It’s easy to overlook the exhaust hood system, a humble but incredibly important feature of your kitchen. Because it runs inconspicuously in the background, you might forget how important regular maintenance and safety inspections are for proper functionality. Without some basic risk management techniques, you could put your building, employees and customers at risk.

With this in mind, here’s more information about your exhaust system and what you need to do to keep it in good condition.

One of the most important parts of any commercial kitchen is the fire protection system. This is, at first glance, a complex system consisting of many parts. These parts all work together to protect you, your staff and your property from the ravages of a kitchen fire.

One of the most important pieces in the entire system is a tiny element known as the fusible link. Understanding what they are, and how to clean and maintain them, is an important first step in keeping your commercial kitchen fire safe.

In the first two parts of this series we covered the basics of pay per click ads and how hood cleaners and restaurant service companies can establish a solid PPC strategy and set up an effective PPC campaign that will benefit their bottom line.

Now that you have a solid foundation, it’s time to dig deep into the metrics to measure what is and what isn’t in your paid search campaign.

You have your PPC ad campaign up and running for your hood cleaning company, and now you are waiting for those conversions to come in. Isn’t it great that you have done all of your preparation, and your ad campaign will do all the work for you?

While that result would be great, ad campaigns don’t usually work that way. Here are some tips to maximize your results, monitor your success and what to do if the campaign is not as successful as you hoped.

Now that we have discussed the basics of PPC advertising, it is time to dig deeper into what to consider before you begin your campaign. PPC advertising is not a hard and fast science, but you can use scientific methods to focus each campaign on the most efficient way to drive conversions.

Before you start the actual campaign, you need to take preparatory steps. Without adequate preparation, your campaign will only have mediocre success. However, if you do the preparation, you will be amazed at how much difference it makes in your success rate.

Understanding Your Target Market
The foodservice industry includes a wide range of types and sizes. As a company that serves that industry, it is important to narrow your ad focus to your ideal customer.

PPC advertisements are seen throughout the Internet, yet if you are not familiar with this type of ad, you may be overwhelmed by the concept. To help you understand how to work with PPC ads, let’s start by discussing how PPC ads can help you promote your kitchen exhaust cleaning or restaurant services business.

What is PPC?
PPC is an acronym that stands for Pay-Per-Click. In essence, these ads charge you a fee each time a prospect clicks on the ad. PPC ads work as an alternative to organic search engine marketing, and most companies use both PPC ads and organic search to drive traffic. PPC ads can be images, text or a combination. The most well-known PPC ad program is Google AdWords.

What to Expect
Before you jump into PPC advertising, it is best to work with an expert or study the methods that make PPC campaigns work.

Sometimes it makes sense to cook with solid fuel in your commercial kitchen. However, because of the unique risks associated with solid fuel appliances, it’s important to mitigate the dangers inherent to their use.

What is Solid Fuel?
Examples include mesquite, briquettes, charcoal and hardwood. These are highly combustible materials that dial up the threat of commercial kitchen fires.

What Restaurants Use Solid Fuel?
Pizzerias and restaurants serving gourmet smoked meat are most likely to use solid fuel. It offers a wider array of cooking capabilities that lend a unique flavor to certain dishes. This has the potential to bring in more business, which is why it’s the preferred fuel for some restaurants.