Rachel from Tauriko Business Estate aproached us to provide an engaging and 'out of the box' way of promoting Tauriko Business Estate to business owners, who may be interested in re locating their business. Challenges such as this are our favourite so the whole team was very excited to get on board with the brainstorming session the ensued. We wanted to produce something that was tangible, could easily be distributed to potential new tenants and was practicle so that it was actually used, resulting in increased brand awareness for Tauriko Business Estate.

With our brief in hand we decided on a branded ruler. The ruler engaged the user through the line; how does your business measure up, both a thought provoking and relevant message, given what it is printed on! The ruler also provided a unique opportunity to sell one of the key benefits of the Tauriko Business Estate which was its proximity to key economical centres e.g. Auckland, Hamilton, Port of Tauranga etc... Through scaling we were able to accurately display just how closely located Tauriko Business Estate is to key economical centres creating a real selling point on the ruler.