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Open Time Content - Use Cases and Examples

Updated: 16/01/2018 18:22

Given the flexibility and wide potential of the Open Time Content widgets it can sometimes be a little daunting to know where to start. Here are some examples of how other Emarsys clients are using this feature.

Examples from the Sport and Leisure Industry

Examples from the Travel Industry

The Travel vertical is particularly well suited to take advantage of all the widgets to give the traveller the best experience up to the departure point and beyond.

Countdown Clocks – Count down to online check-in closure and change automatically to a countdown to departure time in its place.

Weather Targeter – Personalize the content of follow-up emails to the weather at the location of open and also to the weather at the travel destination.

Content Automation – Include live currency feeds, seat availability, up-to-date offers of hotels or car hire at the travel destination.

Success stories

One fashion retailer saw their email build time reduce from 4 days to 1 hour using Open Time Content. This freed up enough resources for them to send an additional email each week, featuring their latest products.

Another one pulled the latest Twitter and Instagram posts in their emails around Paris Fashion Week. They used a Open Time Content widget to show only their chosen hashtag for the week-long event.

A large grocery chain featured beautifully merchandised Christmas inspirations in a live Instagram Tag in their December promotional email.

One brand saw their app downloads increase by 42% from introducing Open Time Content device specific targeting Tags!