11. are you trying to make the jump from a hobby to a business? do you need to establish that you are indeed a professional, competitive business in your niche?

12. do you need your biz to stand out better amongst the competition? does your brand show the true benefits of your products and differentiate you from everyone else?

13. do you need to inject some excitement, energy or interest into your biz? do you need to remind yourself why you love what you do or remind others about why your biz is awesome?

a brand is not just a logo. it is so much more than that. a brand is made up of your logo + biz name + taglines & slogans + colours + fonts + designs & icons+ photos & images + the written copy on your site + the way you interact with people + your marketing materials + your products & prices + how you package your product + your promoting & marketing practices + every single thing every single person sees/hears/reads every time they have an interaction with you and your biz in any location. whew. that’s a lot, right? makes me tired just writing it all down.

so have a look at those questions again...

is it time to revamp your brand? to strengthen or clarify your message?

sometimes a rebrand is a small tweak of your image (perhaps freshening up your logo or rewriting your copy match the rest of your image) and sometimes a rebrand can be a complete overhaul of your biz. no matter the action you take with rebranding your biz, your purpose is simple: you need to have a clear message about your biz and you need to send it consistently in every aspect of your biz.

if you need help with you brand, have a look at the "new and improved" build a brand blueprint - this is a step by step workbook for creating a stand out brand message. you can read more about this blueprint here.