Olympic Games Pictograms

Developed in consultation with each of the International Sporting Federations, the pictograms for the 2012 Olympic Games were designed to be vibrant and
accurate depictions of each sporting discipline.

Comments about the pictograms

These pictograms were used to help people navigate London during the 2012 Olympic Games and they've become an enduring image of London 2012.

The following comments were made by dignitaries when they were unveiled...

Mayor of London, Boris Johnson commented...

"These are bold and dynamic images, which capture the energy and colour of the Games.

Each sport is illustrated with graphic simplicity and the way it incorporates the iconic London Underground visual identity is genius.

The designs will add to the pleasure of everyone attending, as well as helping them navigate the city whilst the Games are on."

British Olympic Association Chairman Lord Moynihan said...

"In 2012 Olympic sports and athletes will have a unique opportunity to showcase themselves to the UK and the world and the pictograms will help do that.

They look fantastic and I am confident that they will become a key visual icon of the London 2012 Olympic Games."

IOC Coordination Commission Chairman Denis Oswald said...

"The pictograms of an Olympic Games are a unique link between the host city and the sports involved.

The London 2012 pictograms are a strong and dynamic representation of the 2012 sports and are instantly recognisable as part of London's look

This is particularly true of the dynamic version, which draws its inspiration from the London underground map, forever linking these Games to this great city.

The Olympic summer sports are delighted by these designs and I hope that they will not just help people to find their way to the events but will also
encourage young people to try out different Olympic sports as we head towards 2012."