Castelbajac Archive Exhibition Project

Brand Castelbajac of fashion group Hyungji is beyond the category brand golf and bag, it will be leap to the megabrand that creates fashion and art. TOMORROWPEOPLE has worked on a comprehensive branding campaign for Brand Castlebajac.

Client

Fashion Group Hyungji

Project Date

2018.03

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Le Meridien Branding Project

Le Meridien in the Starwood group has long been a hotel brand that combines art and boutiques as a gallery hotel. The change from Ritz-Carlton to Le Meridien is not only a luxurious interior renewal, but also a new position as a gallery hotel, aiming to atract young and sophisticated customers.

Client

Cheon Won Industry

Project Date

2017.09

Category

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M Contemporary Gallery Project

This is an art gallery space branding project in Le Meridien Seoul. It is a gallery space reflecting the vision of Le Meridien Seoul that extends beyond hotel business to art business. Tomorrow People has worked on naming and branding for the gallery.

Client

Cheon Won Industry

Project Date

2017.09

Category

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Mid Century Branding Project

This is an American-style fine dining area located on the first floor of Le Meridien Seoul. This place has a mood of entertainment and a young mood with media art and modern music. Tomorrow People has worked on naming and branding for the American Bistro & Pub space in Le Meridien Seoul.

Client

Cheon Won Industry

Project Date

2017.09

Category

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Chef Palette Branding Project

We have done naming and branding for Le Meridien Seoul’s All Day Dining. The Le Meridien Seoul’s All Day Dining Space is the ultimate dining experience for Edward Kwon as a general chef, as well as an exotic atmosphere and unique experience of Neoclassic.

On August 26, 2017, Crocodile Lady Rebranding Project was awarded Bronze Winner of K-DESIGN AWARD, Asia’s three major design awards. This project focuses on strengthening the brand heritage as the no.1 fashion brand for Korean women, along with appealing to new consumer targets based on our renewed features for new trends. Crocodile Lady is targeting new women’s consumers in their Forty, seeking young features and holding exclusive and clear preference in fashion. Urban Jungle is the rebranding concept for these new consumers. Henri Rousseau, an artist of impressionism has expressed the hidden beauty and basic sensibilities of nature. Crocodile Lady has established our new brand identity through inspiration of Rousseau’s expression of the jungle.

The Art Malling Project is a project carried out to launch the shopping mall brand of Hyungji, Korea’s No. 1 fashion group. It is a project aimed to create the overall identity of the shopping mall which includes naming and designing of its BI and spaces. In order to differentiate the new mall from existing ones, we applied the concept of an emotional playground which satisfies the diverse tastes and preferences of customers instead of limiting it to a space for shopping. In order to achieve this, we became the first in the world to apply a flexible identity to the naming. Centered upon the keyword, “ART”, we allowed the meaning of the name to change according to the characteristics of the shopping space. This type of naming concept was expanded to the BI design and SI strategy resulting in an emotional playground attained through the transformation of 3D spatiality and colors in places where lines and planes come together.

Art Malling

The Art Malling Project is a project carried out to launch the shopping mall brand of Hyungji, Korea’s No. 1 fashion group. We applied the concept of an emotional playground which satisfies the diverse tastes of customers.

Client

Fashion Group Hyungji

Project Date

2016.05

Category

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B/O 42 Project

ART MALLING, the largest lifestyle shopping mall in western part of Busan, has established a exhibition space on the 15th floor to provide local residents with artistic and cultural experiences. The project has been designed for the first exhibition contents along with the concept of the exhibition space.

Client

Fashion Group Hyungji

Project Date

2017.02

Category

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Ragello

RAGELLO’s re-branding project is aimed at the sophisticated beauty of mature women. With the message that the change of time can not come into beauty, we took the concept of a salon, a haven for eternal women. The motif of eternity is expressed through the artistic value of Art Deco as an integrated brand design.