Whats New

Mar2008

Rem: Lucky Brand Sun

VINTAGE WITH A TWIST OF HUMOR

To complement its Lucky Brand Spectacles ophthalmic line introduced early this year, Rem Eyewear releases a 12-style Lucky Brand sun collection. Rooted in rock ‘n’ roll, the sunglasses feature authentic vintage details and silhouettes with a modern twist. Oversized aviators and navigators are inspired by ’60s rockers. Fashion gradient lenses and colorful frame treatments pay homage to the ’70s. Filigreed metal plaques on the endpieces and coining details add a sense of nostalgia. A “Lucky You” plaque is on the inner temple of every frame and the iconic Lucky Brand Jeans four-leaf clover appears on each temple tip.

Photographed by Annie Gallagher/Black Box studio

PHILOSOPHY: “Lucky Brand stands for independent thinking, individual style and a feeling as authentic as love. Building the Lucky Brand sunwear collection with distinct personality mirrors what the Lucky Brand Jeans name is renowned for—great fit and great quality products,” says Gretchen Oldt, Rem director of brand management. The sunwear is fashioned in casual fun with a vintage attitude.”
MARKETING: Merchandising elements include a six-place display, three-place cube set, clover-style, hand-held mirror, countercards and logo plaque. Each sunglass comes with a case and cleaning cloth.

InSight In 1990, Gene Montesano and Barry Perlman, childhood friends, founded the California-based Lucky Brand Jeans. Their goal:
to create a denim company without compromises and one that puts an emphasis on great quality and good humor.