Vallarta Cinco De Mayo EventLive Events

The Opportunity

Each year, Cinco de Mayo is an even bigger celebration! The annual event in Pomona claims to be “one of the biggest in the nation”, and P&G asked for our help to make a big splash with local Shoppers.

The Experience

BDM created an entertaining space for event attendees to learn about P&G products, play games, and win rewards instantly. Our branded experience included a sleek multi-logo vehicle, and Dora the Explorer roaming the venue to drive traffic back to engage with the team. We engaged thousands of Consumers during the event, and most walked away with valuable P&G samples and giveaways!

Samples Distributed

Coupons Distributed

Dora Photos

Giveaways

Event Details

Timing

May 2016

Event Executed

1 Event

Locations/Markets

Pomona, California

Consumers Engaged

7,500

Other Live Events

SUPERVALU EXPO SHAVE STATIONS

Our mission at the Supervalu National Expo was to make a big impact, and drive traffic to the P&G booth. BDM built a custom Gillette Shave Station, hired a professional Barber, and filled the walls with nostalgic cues and signage reminiscent of a vintage Barber Shop. This experience created a ton of buzz!

UNIFIED GROCERS EXPO TRAINING CAMP

BDM built a custom football themed "Training Camp" activation that highlighted P&G brand innovations and product displays, while seamlessly transitioning Unified retailers from one presentation to the next. We also brought former NFL player Shaun Phillips to help draw big crowds to our space, sign autographs, and put the focus on P&G!