About Me

The Best Ad Critic In The World™ (™ pending), also a damn good copywriter with 20+ years experience in NYC. Hire me for your in-house creative department, and I will help you make better, funnier, more interesting, and more effective ads/branded content. Samples/resume available upon request. Salary request is very reasonable.

Wednesday, June 22, 2011

(click images, via) BBDO Germany claims they placed "thousands" of these custom towels in parks and other public grassy areas all over Germany ahead of the summer season to prompt Deutschlanders to shave (and nick) their nether regions. The stunt just won the agency a Media Bronze Lion for "best use of ambient media, small scale." Mildly clever.
But, I'm thinking what maybe happened was "a few" of the towels were placed in a park near BBDO's office, and quickly photographed? Nah. I'm sure, like usual, Cannes thoroughly vetted this effort to confirm its authenticity.Previously in: Pubes-vertising.Previously in: Gillette advertising.Related: four Cannes 2010 winners I liked.