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The potty: Your newest profit center

shutterstock.comCVC educator Jennifer L. Wardlaw, DVM, MS, DACVS, wants you to make better use of your practice's public powder room. At a recent CVC, Dr. Wardlaw encouraged attendees to take a closer look at what they're posting in their restrooms.

"You have a captive audience," Dr. Wardlaw says. She recommends copying what restaurants do—placing advertisements next to the mirrors or on the doors of their public restrooms.