Cisco CSR

Cisco’s Corporate Social Responsibility group wanted to present a complex pair of reports at the World Economic Forum in Davos, Switzerland.

City Flow

What is it like to be inside a spreadsheet of global geoData? How does it feel to step inside a dot?

Hamlet

All 170,000 characters of Hamlet in a 3D text sculpture. How does it feel to fly through a universe of ideas?

FLOW Immersive = Everyday VR

A new information experience

Flows are presentations and data stories using Virtual Reality (VR) on the Web. You can fully immerse your audience into your information, pushing the boundaries of user experience. All with the universal accessibility of the Web.

Let our design partners do the work

Trusted by Global Brands

The world’s leading brands are powering their presentations and reports with Flow.

At VR Toronto in 2017, I was introduced to Marc-Olivier LePage, co-founder of Vrvana, who took me aside and gave me an impromptu demo of their proprietary HMD, Totem, which has a 120 degree (not a typo) field of view. Ninety days later they were acquired by Apple for thirty million dollars. This year it was Mike Pell, my friend and fellow author from the Microsoft Garage, who introduced me to Jason Marsh, who had a Gear VR in his hands to show a demo of text-heavy 3-D data visualization experience using the SaaS (software as a service) model called Flow.

Charlie Fink and reading deconstructed “Hamlet” created by Jason Marsh and Flow in the hallway at AWE.

Instead of data, however, Marsh used the script of “Hamlet” to show how deconstructing text completely changes its meaning. Lines float independently in space, out of order, although the whole text is always available for reference. You can walk or teleport into an endless 3D sculpture garden of words. Making VR experiences using Flow, Marsh says, is [as easy as] using PowerPoint. Using WebVR, the Flow Editor can create for any VR platform. “Flow changes your relationship to data,” he told me. “It’s a superior form of communication because it touches that part of the brain that perceives it not as words but as dimensional, graphic objects.” One of the best things about conferences is serendipity.