Here are some of the news items that made a lasting impression on me lately.

Everyone should read Gretchen Peck’s “The Aftermath of a Post-Print World” in Editor & Publisher. I’ve admired this journalist from afar for years; this piece makes it clear to me she’s at the top of the heap! It’s about newspapers and magazines in a crazy switcheroo between print and digital versions. Good stuff.

Wow…money-back guarantee for print advertisers by a major group of magazine publishers. If sales don’t increase following print ads that run in their publications, the publishers will give advertisers their money back. What do you think?

Ok, it’s not strictly print, but this story on famed designer Michael Bierut and his work for the Minnesota Children’s Museum is a great read. Images for his signage and graphics are marvelous. A few days later I read this Q&A with him in the WSJ: note his thoughts about the perfect typeface for resumes and his thoughts on emojis.

Thanks to a friend who shared this insightful article from AAIND: American Association of Independent News Distributors; it’s about the value of custom content for advertisers. One point made is that if an advertiser’s branded content is good enough, readers won’t want to avoid it. I have to admit: some content in magazines that we get at home, like Bon Appetit, include custom content that looks and reads like editorial content. I can’t tell the difference and enjoy reading these pieces.