It comes after Primark staff were accused of clearing the shelves of mugs and flogging on eBay for a marked-up price.

A Primark spokesperson said: “We are doing our best to meet the exceptionally high demand for Primark’s Beauty and the Beast Chip mug and are delighted to confirm that this product will be back in stores in May.”

“In the meantime, “#chipgate socks, priced at just £1, have arrived at selected Primark stores across the UK.”

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