eMarketing Blog

Using personalized marketing strategies to increase your business leads

In order for every business to grow, a business owner must oversee one or more of these three strategies.

First, deliver unique and quality products or services.

Second, reach new customers

Third, expand business with existing customers.

Nearly every company who hires Autumn Consulting asks the same question, “how can marketing grow my business”? The answer is simple: we help you grow by identifying new, qualified leads and we help you better connect with your current customers.

Autumn is committed to developing a greater understanding of your industry language, audience, and business goals.

Autumn uses a series of direct questions to understand you, your customers, your target market and your competition. We develop a rapid understanding of who you are, what you do and how you help your prospects and customers.

Who are you?

Autumn takes time to understand what makes your business unique and special. We listen, ask questions and quickly study your products and services. We apply our marketing strategy to identify the words and phrases that best capture your unique solution in the marketplace.

What do you do?

Autumn develops content that captures or enhances your company’s brand voice. We adapt your branding message to the needs or aspirations of your customers. Since you’re the expert in your business, we review and refine the content to ensure it’s accurate and effective in representing your company.

What Autumn delivers is the carefully designed plan of marketing initiatives that compliment what you do as a business. With an understanding of your business and your audience, we selectively match the activities that will help you meet your goals. With a wide variety of B2B clients, we have the experience to know what activities will bring you the most impact for your budget and timeframe.

How you help your customers?

Autumn Consulting can help make your branding messages clear.

We identify the attributes that make your brand stand out. We get to know your audience’s needs, challenges, and buying behavior. We research your audience and industry to gain a fuller perspective on your market landscape. By answering the who we learn the right language and tone to relate to your audience. We use this to communicate your value, advantages, and message in a way that they will respond to.

Delivering the message involves two parts. First, we enhance the graphics and update the brand messaging on your web site or create a new web site for the first time. Second, we develop a personalized branded email campaign which is typically sent monthly to prospects and customers.

The Last Word

Ultimately, the opening question remains, “how will Autumn’s marketing grow my business”? The answer is found in qualified leads that call or email our clients. These inquiries are folks looking to purchase the products or services that are being promoted. Our clients take the next step to further qualify and close the sales with those leads.

Autumn’s marketing is both informative and educational, providing the right amount of branding and content to connect with prospects and customers. As you look ahead to planning for your next fiscal year, consider using Autumn to help grow your business in 2015 and beyond.

Nathan Misirian is an entrepreneur, speaker, author, business owner and teacher. His passion is sales and marketing. His method is education.
For over a decade, Nathan has served as President and founder of Autumn Consulting, an integrated, web marketing company. By leveraging effective sales and marketing strategies, Autumn Consulting continues to thrive as a Milwaukee, eMarketing agency and solutions-provider for mid-market businesses and organizations.