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Introduce your latest and greatest. Got a new product line coming out or an item you want to promote as the perfect holiday gift? Add a post about it and tell everyone why you’re so jazzed. Make sure to include photos of the goods.

Give your customers a heads-up. If you’re going to be holding a special sale or a contest for shoppers in the near future, make sure to let them know in advance. Provide all the juicy details and any relevant links.