Posted on 23 July, 2018

Posted on 20 March, 2018

When we discuss healthy ready meals, we cannot refer to a single type of consumer. In fact, four factors guide the trends around this type of product: healthier food in terms of its nutritional properties, clean label, preparations with hedonic or “whimsical” elements, and less invasive production processes.
Healthy ready meals for everyone
One of the average consumer’s biggest concerns at the moment is that there is not a sufficiently ...

Posted on 21 November, 2017

The marketing plan is a basic tool used by all companies to communicate the message, the values and the essence of their product through the various channels, in order to attract new buyers and increase sales.
In the case of the food and beverage industry, the marketing plan must include a detailed strategy that focuses on the end-use customers, the consumers. It is essential to know what flavours they like, what sensations they are looking ...

Posted on 8 November, 2017

Posted on 24 October, 2017

Soya, coconut, oats, almonds and even rice. The market for vegetables drinks has expanded beyond fruits and vegetables to include legumes and nuts in the last few years. This trend has been driven by the rise in popularity of veganism and healthy food, as well as increased lactose intolerance. In particular, it has opened up a wide range of possible innovations in the sector as regards the development of new healthy products adapted ...

Posted on 20 July, 2017

Posted on 18 April, 2017

There's no such thing as a good or a bad tomato sauce. There are just different types of pasta sauce that fit different types of people. This conclusion, reached by Howard Moskowitz in the 1980s, revolutionised food science with the concept of the sensory clustering of markets. At Sensory Value, we work in this field.