★2010/05/08 03:10

So now I had 2 packets of Starbucks ever FIRST made instant coffee to try

1 packet (x3) of Italian Roast and 1 packet (x3) of Colombia.

Both were incredibly so-taste like fresh brewed coffee

Was really surprised that an instant coffee made from grind coffee beans and yet not tasting *instant* plus, it melts leaving nothing behind under the cup of coffee…

Isn’t this first ever Instant-Brewed-Coffee created?

This is what STARBUCKS says:

This is not instant coffee as you know it. This is rich, flavorful Starbucks® coffee in an instant.

Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA® Ready Brew is different – it’s full-bodied and flavorful, just like the Starbucks® coffee you know and love.

It’s made with the highest-quality, ethically sourced 100% arabica beans. The magic is in a proprietary, all-natural process that we spent years perfecting. We microgrind the coffee in a way that preserves all of their essential oils and flavor. No other coffee company takes this step, and it makes all the difference.