Domino's poll shows Obama over McCain

Oct. 29, 2008

ANN ARBOR, Mich. -- More than 295,000 Domino's Pizza customers have participated in the Pizza Tracker Poll since it was launched Oct. 7. And while more than 66,000 customers identified themselves as "independent," more than 20,000 of them have decided which of the two major party candidates they're voting for on Election Day.

As of Oct. 26, 18,470 independent voters say they will cast a ballot for Democrat Barack Obama, while only 1,623 independents will vote for Republican John McCain. In total, 151,416 pizza tracker poll participants are voting for Obama vs. 93,718 who plan to vote for McCain.

Key Stats

Total participants, Oct. 7 - Oct. 26: 295,805

Number identifying themselves as Democrats: 132,946

Number identifying themselves as Republicans: 92,095

Number identifying themselves Independent: 66,671

Number who took the poll but didn't answer the party affiliation question: 4,093

Number voting for Barack Obama: 151,416

Number voting for John McCain: 93,718

Number of independents voting for Obama: 18,470

Number of independents voting for McCain: 1,623

Number still undecided: 42,187

More than 40,000 more Democrats than Republicans took part in the poll.

Swing states all leaning toward Obama, but inconclusive because more Democrats participated in poll vs. those identifying themselves as Republicans.

Republicans

Spend more per order than other consumers.

They rely on credit cards to pay more than other consumers.

They tend to order two large pizzas at a time, and they're usually specialty pizzas.

They are more likely to order online, and more likely to pick up their orders.

Democrats

Rely on delivery more than Republicans.

Pay cash more than other consumers.

Like more variety with their orders, opting for side items, chicken and beverages more than Republicans.