Tuesday, 26 November 2013

[Coverage] Astro 马力全开庆丰年 Press Conference

Kuala Lumpur, 25th November 2013 – Astro with its Chinese New Year main theme “马力全开庆丰年”,
motto “一路有你梦飞扬”will be launching a series of
programmes towards 2014 Chinese New Year. Apart from having the new Chinese new
Year song albums and CNY eve celebration, latest Astro CNY movie “一路有你”
will also be screened in cinema on 30th January 2014. The movie
promises to bring the similar joy and laughter to the audience after three
years hiatus from the previous Astro CNY movies.

Astro 中文部总监朱志恒has explainedregarding the main theme “马力全开庆丰年”.
Next year will be the year of Horse in Lunar calendar. The theme is to
encourage everyone to chase their dreams with full force in this upcoming
year. In conjunction with the year of
horse, Astro has also invited popular artist 林行瑞to design the iconic zodiac
character for this upcoming Lunar year, which is named as 马力.

林行瑞 the designer for 马力!

From left: Chiu 导, 林行瑞, Astro 中文部总监朱志恒 holding the iconic zodiac character for this upcoming year of horse!

Since Astro has
released their first CNY iconic zodiac character吉祥物“舞虎”
during the year of tiger and has released other iconic zodiac
characters for the following years such as 开心龙
and Ulala. All of these characters
have been well-received by the local audience. 开心龙was even featured in some educational comic and
animation of “十万个为什么”
and has been well-loved by the students
and teachers.

Well-aware that Chinese New Year is a very important
festival for the Chinese community, Astro has put in all of their efforts in
providing a variety of programmes and events for the audience to get involved
in. Astro has demonstrated their “Go Beyond”
spirit in giving the best for their viewers.

Zodiac character吉祥物 “马力”
doll will be having their premiere sales from 17th-19th
December 2013 in Tesco Hypermarket
nationwide.

“MY Astro马力全开庆丰年” CNY Album: More than 60
artistes are involved!

The Artistes demonstrating how to do the "Cup dance"!

More than 60 celebrities from Astro, My FM and Melody FM are
involved in the production of the upcoming CNY album. This album will be
consisting of 10 songs whereby half of it will be new songs including the hit
singles “梦想动起来”,
“好心有好报”from
Astro celebrities, “Kuda Kuda” from
My FM Dj, “新鲜” from
Astro 新秀帮,
“祝福你恭喜你” from欢喜福建帮. Another half of the
songs are from Melody FM FJ, 经典名曲唱将, Astro 小太阳家族
and other Astro 本地圈celebrities.

All the artistes have different appearance and style in each
MV. The most difficult challenge is during the filming for the song of “梦想动起来”
whereby they have to perform “The Cup Dance” under the sun in the middle of the
street. The MV was filmed at different settings and has also featured a lot of
youngster and senior citizens from the public apart from the great lineups of
artistes who sang for the song. The filming for this MV has taken 4 days and
was shot at 9 different places. We have seen the premiere of the MV during the
press conference and we think it’s great!

Distributed by Multimedia
Entertainment Sdn Bhd, “My Astro 马力全开庆丰年”
CNY CD and DVD album will be released on 15th December 2013.

Astro Chinese New
Year Countdown To Be Held In Ipoh!

“My Astro 马力全开庆丰年” Chinese New Year Countdown
will be held in Ipoh for the first time next year. In the past 6 years, Astro
CNY countdown was held in Selangor. This coming year, Astro will be organizing
the grand countdown event in Ipoh 观音洞and will be having a close-up interaction with the local
population during the CNY eve. This event will be held on 30th
January 2014, 9pm and will be broadcasted LIVE via Astro AEC & Astro 全佳HD.

Apart from the grand celebration in Ipoh, 林德荣, 萧慧敏,林震前and 林家冰 as
the hosts alongside with hundreds of celebrities will also be performing and
celebrating the CNY eve simultaneously at 7 different states including Malacca,
Penang, Johore, Kuala Lumpur, East Coast, Kuching and Kota Kinabalu. This is the
Astro CNY countdown with the largest coverage ever.

“一路有你” Brings Laughter To The Screen on
30th January 2013

After a long wait, director 周青元 (Chiu
导)
have finally come back with his latest movie “一路有你” which
will be shown in cinema from 30th January 2014 onwards. This is the
third movie from Astro after 2011 “大日子Woohoo!” and 2012 “天天好天”.

“一路有你” will be composed of elements
from the previous two movies including the warmth, touching moments as well as
humors and laughter which can present the value of family bonding and human
interaction into a film that will definitely enlighten the audience. This movie
will be featuring the beautiful sceneries from Cameron highlands, Penang,
Kedah, Malacca and Johor.

The story is about a conservative uncle, 全叔叔 who
has been living a retiree’s life peacefully while anticipating for his daughter
美蓉
return after she has gone overseas for her studies. When his daughter returns
to home, she brings along a foreigner who is actually her fiancé, 班杰明back
to home. He doesn’t like 班杰明 that much and he has objected his daughter to marry 班杰明. If
they really want to get married, 班杰明 has to organize the Chinese style
wedding and has to follow全叔叔 to send the invitations to the relatives. How will the
journey end up to be? Let’s find out this upcoming January 2014.

This movie is filmed over many states in Malaysia and some
of the scenes were documented from the real Chinese cultural celebration at
different states. Another extra fact about this movie is, there is a lot of
celebrities cameo appearance. However, the celebrities have acted more like “kelefeh”
(extras) in this film while the real local citizens from different states were
the real main characters in this movie. “一路有你” has been premiered in the
recent 2013 桃园电影节and has received many positive remarks. In fact, it has
become the movie with 2nd best ticket sales during the festival in
Taiwan. This has made Director周青元 more confident about the movie and
he hopes that the similar outcome can be achieved in Malaysia too.

As a treat to the audience, Astro has also announced that
there will be a premiere of this movie “一路有你” on 18th January
2013 at 11 different places. The whole premiere event will be documented and
broadcasted LIVE for the Astro audiences. The documentary will also include the
LIVE interview of director 周青元 as well as the celebrities who
will be present during the event.

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About Jack Chan Wah LoongWLJack is an active event blogger since 2011 and has done over hundreds of events coverage in Malaysia. Apart from that, he is also a full-time fully registered Doctor Medical Officer.