not just another marketing blog

Is SEO A Scam? Not If You Know The Facts

For most it would seem easy to miss it, but recently, there has been amajordiscussion on SEO and its current practice. As a blog that discusses topics about SEO & SEM we wanted to add our two cents. The short story is this, some people overcharge and some people are scammers, but this can happen in any industry. Unfortunately, a couple of bad apples have left many with feelings that some SEO practitioners are crooks or worse. It also doesn’t help there is no official SEO Organization where one can check an accreditation or file a complaint. The buyer is on their own. Well not totally. We hope to provide this advice for our readers: Focus your site foremost on quality content and building for users. If you need to outsource SEO, educate yourself. And education does not require hours of study. Google has done a lot of the work for you. We highly suggest you check out: Google’s Quality Guidelines, Google’s Search Engine Optimization Starter Guide and Google’s SEO questions to ask. By studying these three documents, we feel you place yourself in a better position to choose the right SEO firm and not get hoodwinked by scammers. Remember, SEO and SEM are not worthless pursuits, but choosing the wrong firm might actually make you feel like it. Don’t fear asking questions and asking for clarifications. If the SEO expert you want to hire cannot explain something to you in a way you understand, in a concrete detailed way, or you are uncomfortable it is better to pass, then harm your site with questionable SEO parlour tricks.

About The Author: Adrian has over 12 years experience in Digital Marketing and Analytics. He currently works as a Marketing Manager at Vanilla Forums, a modern forum software platform that allows clients to connect and engage their communities and customers. He lives and works in Montreal.