When Nintendo launched Mario Kart Wii in Japan, it roped in some of the country's biggest…
Read more Read more

Hoshino isn't simply the Mario Kart Wii pitch girl. She was one of many in that ad campaign, and the campaign itself was just one of many in a laundry list of game promotions she has been involved with. It's typically for bikini models to show up at game press events. She was on hand when Microsoft launched its short-lived "Xbox 360 Lounge" in Tokyo's Aoyama.

There is even a PSP game from Capcom that features Hoshino — and a bikini as a special limited edition-type freebie. Her activities are not limited to video game promotion as she pops up on TV. Her bread and butter is modeling, however.

She has always been thin, but her most recent magazine layout showed her looking, well, not exactly healthy.

The 33-year-old's new book has Hoshino dispensing makeup advice and provide tips on how women can keep their figure. The title is "Hoshino Body", which is also a Japanese pun that roughly means "Desirable Body".

"If you read this book, you'll be able to look like me," Hoshino told reporters. But, I don't think I'd want any woman to look like her...

Being healthy and exercising and taking care of oneself are incredibly important. This doesn't seem to be that. This is not attractive. It's sad.

What is even more concerning considering how young Japanese women seem increasingly obsessed with being razor thin. Someone like Hoshino, while her ribs and pelvis bone sticking out, isn't a good role model. At all.