Established in 2008 and based in South Africa, OrganiMark is a value chain solutions provider that specializes in integration and optimization models to meet the demands of increasingly sophisticated consumer markets, rapid technology development and conscious stakeholders. The company’s Retail Business Model offers an innovative solution that enables brands to virtually integrate their value chains through the Integrated Value Chain Programme (IVCP) approach.

Sweetbridge is a blockchain-based economic framework that transforms supply chain and logistics collaboration through a fast, fair and flexible value exchange. One of the cornerstones of the Sweetbridge offering is the Liquidity Protocol, which allows small business owner to borrow money against assets they already own, removing the need for a traditional lender.

The partnership will see the two companies provide a $20 million deal structure to finance the integrated value chains they support in South Africa. Sweetbridge’s protocol will provide cheaper cost of capital, near instant payments, reduced error rates for the entire value chain including major retail brands.

The protocol will enable OrganiMark connect the economics of the farmer with the opportunities of global brands. The protocol will also act as a driver for businesses within the cotton value chain to engage more effectively in delivering the United Nation’s Sustainable Development Goals (SDGs).

“Sweetbridge offers a better solution at a lower cost than traditional finance institutions, which is what caught our attention immediately,” said Heinrich Schultz, CEO of OrganiMark. “It brings the benefit of crypto-economics and blockchain, combined with a global go-to marketing strategy, that we believe will not only boost our best practice delivery in South Africa, but across the globe, and will enable us to deliver the services our clients are looking for at scale in our core business of cotton but also in other commodities in the future.”

It is estimated that achieving the SDGs will require $3.3-4.5 trillion a year. As such, the scale of the new development goals sees business as part of the solution. Sweetbridge claims that its blockchain solution combined with OrganiMark’s business model addresses the barriers to business engagement.

“The combination of OrganiMark’s Integrated Value Chain business model and Sweetbridge’s blockchain solution addresses these, bringing a lower risk and thus lower cost of capital to good actors using tokenized assets and incentives to reward the right behaviours from the start of the value chain right through to the consumer,” Sweetbridge said.

Scott Nelson, CEO & Chairman of Sweetbridge, said that OrganiMark’s integrated value chain program and supporting platform are unique in their ability to deliver forensic level of traceability across an entire industry from resource to retail.

“The world-class services of sustainable category management, supply chain optimisation and finance that they already deliver blend very well with our business and offer an excellent use case for us to be able to prove out the wide-ranging impacts of our protocols across every tier of an extremely complex and important global value chain,” Nelson said.