ATTRACTING THE TALENT OF THE FUTURE

THE BACKGROUNDHow people think of their career in the 21st century is drastically different from the way their parents or even older siblings thought about it. Career paths are no longer linear, freelance is the new full-time and what people expect out of careers has changed dramatically. The problem is many traditional employers haven’t fully evolved with the times, and are challenged to understand how to best communicate and connect with the next generation of employees.

THE BRIEFThis is one where we have to keep tight on details until the project is awarded, but essentially we want an audit of the communications ecosystem (messages, platforms and channels) that certain companies are using in their recruiting. The final deliverable will be a 15-20 page Keynote deck that brings the findings to life.