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Good Type, Bad Type on Tumblr

While walking through the Clark/Lake Chicago "L" stop yesterday, I encountered a typographical catastrophe. While my eyes shriveled up just by looking at the poor, misshaped letter, I came up with a fun idea.

I've been interested in the Tumblr phenomenon and haven't really understood how it worked. So I've been trying to think of a subject matter to make a Tumblr so I can try riding this Tumblr wave. When I saw this typographical mishap, I felt like I was struck by a inspirational lightening bolt. A tumblr about my serendipitous encounters with type. So today for my Artistic Fling I made a Tumblr.