Loyalty

…Annual Meeting, 2015 To make customer loyalty programs work, however, you need quality omni-channel data. Starbucks stands out for its ability to use data to enhance customers’ experiences and build emotional resonance with its global brand. Its loyalty program places an emphasis on personal…

…tailored to individuals. And this will obviously impact a wide range of marketing activities, from persuasive content to offers and promotions to loyalty program interactions. Leveraging data in real time But perhaps the most impactful AI-related development will be the automation of marketing. Not…

…listening. But, beyond detecting anomalies, the platforms don’t generally offer many options for acting on the data. The report indicates that loyalty to given vendors is mostly driven by vendors’ account management, such as strategic guidance and professional services for specific customer needs.…

…Brand Loyalty Report for 2017, 81 percent of consumers say being a loyalty member makes them more likely to do business with a company, and 73 percent are more likely to recommend brands with compelling loyalty programs. However, this same study also reveals that only 22 percent of loyalty members…

…loyalty. The company, which has historically focused on the SMB market, is today releasing its new cloud-based loyalty and CRM platform for enterprise retailers, Blue. I spoke yesterday with Logan LaHive, Founder and CEO at Belly. LaHive characterized Blue as a “Configurable enterprise loyalty…

…stores don’t weigh down the brand in the coming years. Loyalty marketing lifts everyone There are a lot of misconceptions about loyalty. Many marketers falsely think of it as a technology that churns out points. It’s not. Loyalty is all about data marketing and actively engaging customers…

…trading loyalty points or rewards or transferring them to other individuals. According to loyalty research firm Colloquy, about $48 billion worth of loyalty points and rewards are awarded every year in the US, but about a third are never redeemed. Many consumers give up managing their loyalty…

…and to reveal previously unknown sub-segments. Finally, the new Oracle Loyalty Cloud builds on the company’s previous capabilities, which have mostly been on-premise. New functions include the ability to quickly deploy loyalty programs. Here’s a sample screen: About The Author Barry Levine Barry…

…customers in exchange for their loyalty. To date, those plans are largely in the white paper or beta phase. On the other hand, a Morristown, New Jersey-based startup named Sweet has been deploying this vision since January. The company says it is the “first tokenized loyalty platform to actually hit…

The base of the Amazon Echo, a smart speaker home of voice agent Alexa With projections that more than half of US homes will have a smart speaker within four years, marketers are strategizing about the best ways forward. A recent study by marketing agency Digitas addresses some ways in which brands…

…between the loyalty programs offered by brands. In most cases, brands would have to participate in the marketplace, supposedly because it makes their rewards more valuable. Many loyalty points reportedly go unredeemed. But, says one loyalty program expert, such universal loyalty currencies are…