Great suggestion! We have ongoing plans to improve our reporting experience, and it is very helpful for us to know what is most important to our users. Thank you for taking the time to submit this feedback.

An update on the comment posted re being able to choose to import keywords, negative keywords and ads:

A recent update to the Import options provides options to include or exclude the following items when importing new items from AdWords:
- New ad groups for existing campaigns
- New ads for existing ad groups
- New keywords for existing ad groups
- New negative keywords for existing campaigns and ad groups
- New negative keyword lists

We’ve begun to investigate providing this feature and would like to hear more from those interested. Are you using call extensions already? If so, what percentage of your calls are over 5 minutes today based on the reports? If you aren’t using call extensions, is lack of this capability a blocker?

How are you using this feature on other platforms and how does it help with your search engine marketing optimizations?