Forget the Box, 52 beautifully designed pages that serves as both a celebration of best practice and practical exercise book

The book is based on research showing almost 70% of creatives – the people we’re all dependent on to produce great campaigns – rarely expect to receive an inspiring brief. Additionally 63% of marketing and communication professionals stated that the brief-writing process is one of the most challenging things they do. This book therefore seeks to enable clients and creatives to work more collaboratively towards a better brief.

From a purchasing perspective this book has pragmatic tools that not only help the process but also ensure everyone knows what they are aiming to achieve within specific parameters…