Oracle engineers hardware and software to work together in the cloud and in your data center. With more than 400,000 customers—including 100 of the Fortune 100—in more than 145 countries around the globe, Oracle is the only vendor able to offer a complete technology stack in which every layer is engineered to work together as a single system.

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Few vistas better capture China’s meteoric growth than gazing over the Huangpu River towards Shanghai’s Pudong district. Within a single generation, this formerly laid-back haven of farming plots and rusty warehouses has been transformed into a booming high-tech metropolis with a skyline that boasts some of tallest buildings in Asia—familiar to 007 fans as the thrilling backdrop to the latest Bond adventure, Skyfall.

Back in 1990, when officials first announced their ambition to develop Pudong into one of the world’s great commercial and financial hubs, Oracle had just opened its Beijing office and was making its first moves in China with bold plans to drive business innovation in the country’s newly opened markets.

Today, the numbers tell a story of shared success. Oracle is China’s leading IT company providing a complete portfolio of solutions across the entire technology stack— with more than 25,000 Chinese customers, 1,500 partners, 4,500 employees, and a presence in almost every province and region. Oracle Technology Network, the company’ 14 million strong global online developer community, now boasts over 250,000 Chinese developers. Companies in all of China’s key industries rely on Oracle to provide the highest level of performance, business intelligence, flexibility, security, and scalability.

So it is only fitting that from July 22-25th, right in the heart of booming Pudong at the Shanghai Expo Center, Oracle OpenWorld Shanghai 2013 will be delivering the one of the largest business and information technology conference not just in China, but in the Asia Pacific region. Oracle OpenWorld Shanghai 2013, and its parallel events JavaOne and Oracle PartnerNetwork Exchange, will bring together more than 15,000 participants—industry leaders, IT executives and managers, business experts, developers and tech enthusiasts from all sectors as well as Oracle’s valued customers and partners.

The event will be a technology feast where participants can get up close and personal with the latest industry trends and cutting-edge technology, helping enable customers in China and Asia Pacific to access Oracle’s advanced technology to drive business innovation and improve their competitive edge.

In Chinese numerology, eight (“ba”) is the number of good fortune and prosperity, so here are our top eight reasons why OpenWorld Shanghai can offer great insights and business value to companies striving to grow and prosper in this increasingly information-driven economy:

1. Discover How Chinese Companies Are Leveraging The Latest Technology To Increase Competitiveness And Drive Innovation

Businesses in China face the same problems in managing information as enterprises worldwide. But the scale of systems in China is often much larger due to the number of end users. Many Chinese companies have successfully transformed their data centers with Oracle’s integrated engineered systems, which are optimized to achieve performance levels that are unmatched in the industry, at the lowest total cost of ownership. The use of our advanced technology accumulated over the years and best practice can help Chinese companies expand the IT market. Oracle OpenWorld Shanghai 2013 will showcase not just how leading Chinese companies are leveraging the latest technology to innovate and significantly improve their competitiveness, but also how Oracle works with our customers, partners and the whole ecosystem to enable more Chinese companies to address technology challenges and transform business.

2. See How Oracle Is Supporting Homegrown Chinese Innovation

As the only IT company that can provide best-of-breed solutions across the entire technology stack, Oracle invests heavily in research and development. Oracle was one of the first IT providers to establish a state-of-the-art R&D center in China, in Shenzhen more than 10 years ago. Today, Oracle’s four Chinese R&D centers (Beijing, Shanghai, Shenzhen, and Suzhou) closely collaborate with Oracle’s other R&D facilities and solution centers to build and share technology innovations in China and around the globe. Together, they deliver value to Oracle as a whole and to customers in China, through an understanding of the unique cultural, geographical, and business requirements of the region. At Oracle OpenWorld Shanghai 2013, you will get to see just how our local know-how is helping our Chinese partners with record-breaking performance, simplified management, and cost-saving design and energy efficiency.

3. Hear The Inside Word From Industry Experts And Enthusiasts

Oracle OpenWorld Shanghai 2013 will include an exciting program of over 300 general sessions, 70 Oracle product demonstrations and hands-on labs, keynotes and discussions with technology leaders and experts. You will be mingling and sharing insights with top IT professionals, developers, business leaders and innovators, IT media and technology enthusiasts from China, Asia and around the world.

Running alongside Oracle OpenWorld, the JavaOne conference will bring together Java experts and enthusiasts for learning and networking focused on all things Java. JavaOne Shanghai 2013 will also include Geek Bike Ride and a wide range of opportunities to interact with China’s thriving Oracle Java Community.

7. Executive Insights To Stay At The Top Of Your Game

Oracle OpenWorld offers a range of intimate gatherings for senior executives to stay at the top of their games and keep their organizations at the top of their markets. Executives can make use of exciting communication platforms to discuss hot topics across finance, manufacturing, retail and healthcare industries, combining keynotes and roundtables, along with exclusive receptions and networking experiences. Top executives will have the opportunity to network with their peers and Oracle executives to gain leadership advantage and top-level technology insights.

8. Network, Network, Network!

Oracle OpenWorld Shanghai 2013 is all about networking. The people-to-people connections you make at Oracle OpenWorld are the reason attendees around the globe come back year after year (it’s not just for the Oracle OpenWorld merchandise!).

Oracle OpenWorld is held every three years in China so, whether you are a global player looking to improve your operations in the world’s second largest economy or a Chinese business looking to take advantage of the newest technologies, don’t miss this opportunity to learn how Oracle is engineering hardware and software to work together in the cloud and in your data center, and discover firsthand how Oracle’s complete approach is helping organizations in China and elsewhere make the most out of their IT investments by lowering total cost of ownership, reducing risk, and increasing business value.

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