Give yourselves a big ol’ pat on the back, you’ve managed to navigate the murky waters of weekdays and have now entered the clear blue waters of weekend Bay. In a few hours, you’ll be basking in the glow of freedom, sunshine and promise. Hey, some of you might have already jumped straight in and not come back from lunch at the pub. Very well done!

#BeatTheBuzz: The world’s greatest agencies and most exciting brands gather in London, on April 14th. Book your place now!

Here’s a nice, healthy dollop of mash now to keep that stamina up!

Bernie And The New Dress

I know you thought we were well and truly rid of dress colour controversies, but you were WRONG. Bernie Sanders got that debate right back up the # ladder with his suit at the Democratic Debate yesterday.

Taste Of Streep

Stop everything you are doing right now, pick up your phone and follow @TasteofStreep on Instagram. I mean it! The Instagram account is solely and purely dedicated to blending actress Meryl Streep with an array of delicious foods. That’s right.

A post shared by taste of streep (@tasteofstreep) on Feb 10, 2016 at 5:29pm PST

With over 50k followers, it’s delighting taste buds and funny bones across the world and I definitely think it has the #TGIF factor.

Pop That Cork

Champagne is all about images of private yachts and fancy parties. And Fridays! But that particular look and feel has been a tough sell with millennials. So Veuve Clicquot decided to rebrand Champagne, and bring it to the young masses via Tumblr.

With a new campaign running exclusively on Tumblr, VC aims to bring gifs and quirky artsy images to what used to be a very stiff product landscape. “When you used to think about champagne, it’s very formal, very classic,” said marketing director Chloe Stefani. “But that doesn’t need to be the case.”

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Called “Let life surprise you,” the Tumblr campaign is centered around a set of three short videos narrated by Madame Clicquot (played by Juliette Binoche). As a bit of history on that – the famous widow ran the company in the 19th century taking the reins of the business from her husband when she was widowed at 27 — terribly unusual for a woman at that time.

“Millennials across the world follow their convictions, not convention, just as Madame Clicquot lived life without being limited by the expectations of others,” said John Noe, CEO and founder of Rokkan, who created the campaign.

Our goal as the creative lead in developing this new campaign was to bring her story to life in a way that would resonate and inspire a new generation.

The main idea is to highlight all the informal places where champagne can be enjoyed. Stats wise, only 15% of alcohol brands have an official presence on Tumblr. Stefani says Tumblr has allowed the brand to extend the lifespan of GIFs and content sourced from events or tastings and most things on the brand’s Tumblr are crowdsourced and user-generated.

Chin chin!

Ice-Snapchat-Cream

Ok, ok, Snapchat is very popular with brands… So drum roll for Ben & Jerry’s and their three new ice cream flavours! As a brand forever-caring of its millennial audience, Ben & Jerry’s decided to reveal the new flavors one by one, with separate announcements on Snapchat, starting with Brownie Batter Core, a combination of chocolate and vanilla ice cream, fudge brownies, and a brownie batter center.

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Simona is a tattooed Millennial shareholder of SaaS startup InstaSupply. As head of partnerships and communication for the company, her aim is to bring B2B comms to the creativity and excitement levels of B2C.