Education, Training & Certification for Marketers & Teams

The journalism produced by the MarketingSherpa editorial team is powered by the research developed at MECLABS Institute, the largest independent research organization dedicated to discovering how people make choices.

Through MECLABS, you and your team can get certified in the repeatable method teams use to build out a robust customer theory that will maximize the performance of your marketing campaigns and sales funnels.

In-person Team Training

A deep dive into the underlying theory and framework you need to understand

The step-by-step process to applying the principles to your own campaigns

Real-life case studies including before and after results achieved

Quizzes and a final certification exam

Certification seal to display on your profile and personal website

"Puts you on a fast-track for understanding what changes could be made on your own landing page to increase conversion rates. The real-world examples and exercises give you enough practice to recognize when a change is needed and how you can optimize."

Jamye Breidenbach, TEKTRONIX

Featured On-Demand Certification Courses

Value Proposition Development

Learn how to identify and communicate value based on proven research and discoveries.

The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.