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Relish Broadband

VCCP Media: Mead (l) becomes the chairman of the expanded group, while Becker is the CEO

VCCP, the full service communications
agency, has today acquired the independent media agency, adconnection. The business will be fully merged with VCCP’s
existing media operation, VCCP Media, creating a combined media capability with
billings in excess of £50m.

The staff base will be around 70 and clients will
include ASOS, Bonhams, Maplin, Jessops, Relish Broadband, Sofa.com, Vue Cinemas and MTV.

Catherine Becker, current
CEO of adconnection becomes CEO of VCCP Media and Nick Baum, MD. Paul Mead will
be the Chairman.

The deal signifies the
intent of VCCP to lead the emerging trend of connected, full service agencies
in the post-digital age, bringing market leading creative, media and data
offerings together under one roof. Founded in 2002, VCCP is currently ranked
amoungst the top 6 agencies in the UK, with 750 staff spanning across 5
offices, and billings in excess of £220m.

“We have grown a very
successful media business organically at VCCP but this deal will give us real
scale and the ability to offer clients genuine full service communications under
one roof” commented, Adrian Coleman, Founding Partner and Group CEO of
VCCP

Catherine Becker, CEO of
adconnection said: “Our two businesses
have very complementary skillsets and a fabulous client base. We share core
values around performance and innovation so I am incredibly excited about the
potential to deliver outstanding results for our clients”

The acquisition comes just
4 weeks after VCCP’s parent company Chime Communications plc was acquired and
taken private by the US based, Providence Equity Partners.