#BrandActivationManager

When On-Premise account penetration and support were paramount for newly acquired RCUSA brands: The Botanist Gin, Bruichladdich Scotch, and Mount Gay Rum SoHo was tasked to create a team of highly trained BAMs – or Brand Activation Managers to ensure their success.

#BrandActivationManager

The Brand Activation Managers built trade and consumer advocacy for key RCUSA brands.

The team was challenged to conduct effective staff trainings, make cocktail placements, and execute consumer engagements. The program succeeded and can be a valuable asset for any brand in need of the personal touch.