If you are an eCommerce Store with a current Google Merchant Centre account, you can use dynamic remarketing to build remarketing ads based on the products that Google predicts will perform best using visitors past interaction on your site.

For example, you could have looked at a pair of shoes you liked, left the site and then you will get a tailored remarketing ad showing the pair of shoes you previously looked at.

This works really well for eCommerce Stores as people are much more likely to interact with image ads of products they actually want to see rather than a generic ad for the site.

What is Adwords Remarketing?

Lots of people ask, “what is AdWords Remarketing”. Effectively remarketing is where you remarket to people who have already visited your site, a cookie is placed on the site which follows the user’s browser for a set period of time.

Dynamic remarketing, as explained, is where you show the user the exact products they have viewed rather than a generic remarketing ad.