The Image staff muses on the culture of keeping up appearances

A seminar that goes 'Behind the Seams' with a panel of L.A. fashion and retail experts

November 17, 2010 | 8:00
am

Anyone who has tried to break into the fashion industry or attempt to create and launch a clothing line knows how daunting the process can be. A fashion industry forum coming to Los Angeles on Saturday will attempt to assuage a lot of that anxiety, tapping industry experts such as Michael Segal, chief executive of Fred Segal; Cameron Silver, vintage guru and owner of Decades and Decades Denim; and footwear designer LD Tuttle to speak on various panels and inform attendees who are looking for a little guidance and perhaps an opportunity to network.

Afingo.com, a social-networking website for the fashion community is holding the forum, called "Behind the Seams," at Raleigh Studios in Hollywood. The event comes on the heels of an event held in New York, where industry notables such as retailer Steven Alan and Huffington Post style editor Lesley M.M. Blume addressed attendees at FIT in October.

"The fashion industry really does exist on both coasts," said Liza Deyrmenjian, co-founder of Afingo. "A lot of times, I feel the West Coast gets left out or isn't given enough credit for the thousands of people in and interested in fashion. L.A. has been a natural extension for "Behind the Seams" and really is the one central place on the West Coast that makes the most sense to hold the event."

Anyone who registers to attend Saturday's event can expect four seminars covering marketing, trend forecasting, sustainability in fashion and launching a line. Ticket prices range from $195 for an all-day pass to $49 for each seminar.