Romania's economic growth picked up pace in 2013 as the recovery strengthened in the Eurozone, which buys the bulk of the country's locally made goods, and consumers spent more. The country's GDP was due ...

Accounting for the majority of sales, shoe polish and furniture polish dictate the development of polishes as a whole. In fact, Romanians used to pay more for their shoes and for the modernised and refurbished ...

Unilever's goal is to design and implement new ways to conduct its operations in order to double the turnover of the company whilst continuing to reduce environmental impact. Euromonitor International ...

Procter & Gamble Distribution SRL is a worldwide leader in home care and also leads sales on the Romanian market. Continuous innovations and constant product launches merged with an efficient marketing ...

The strategic direction of Henkel Romania SRL is very much in line with the parent company's global agenda. The company intends to fully exploit the potential of each product category, in order to increase ...

The performance of Farmec results from professional experience, exactingness, tenacity and openness to the future. The production team is always ready to obtain high-quality products by using machinery ...

Olmaliq Bithim MChJ is focused on becoming a leading domestic home care operator in Uzbekistan through the provision of affordable products. Its strategy to achieve this goal is constantly improving quality ...

Delvita aims to acquire progressive technologies and to produce highest quality products to help clean faster, simpler and with the best outcome. Company relies on advantages such as sensible marketing ...

Home care in Uzbekistan continued to develop in 2013 but only in the already existing categories. Consumers remained loyal to their habitual preferences, which helped imports to maintain their shares; ...

Adhering to the motto “the expert in household insecticide products”, Fumakilla Malaysia will continue to invest in research and development to keep it at the forefront of the industry. It seeks to ...

Lam Soon (M) is set to widen its product range and distribution network to better focus on facing competition from other local and regional manufacturers. It has opened a distribution centre in Penang, ...

Southern Lion Sdn is aiming to be an industry leader by attaining and sustaining its core competence with cost-efficient production and market innovations. It is constantly releasing new products, while ...

The main strategy of Rewe International AG in the Austrian retail market is to differentiate itself from its competitors. In order to do this, the company is expected to focus on offering unique services ...

The company, dm-Drogerie Markt is predicted to continue focusing on providing high quality home care brands to its consumers at favourable prices as well as to expand its own private label range of home ...

Hofer KG's main strategy is to continue focusing on further expansion of its outlets in Austria in order to attract a wider audience with its good quality private label products. Being one of the leading ...

Claro Products is expected to continue to invest in its “green” image in accordance with its strict sustainability policy. In doing so, the company will continue to invest in the introduction of eco-friendly ...

Erdal follows the strategy of establishing itself as the leading domestic “green” manufacturer in home care in Austria. With the growing importance of eco-friendly products in the Austrian home care ...

dm-Drogerie Markt is focusing on maintaining and increasing employee and customer satisfaction. In addition to regular efforts to make shopping in its outlets a pleasant activity rather than a mere necessity, ...

Being closely intertwined with its global parent company's views, goals and strategies, Procter & Gamble Germany focuses on creating products and services with superior added value, which are designed ...

ARS Chemical (Thailand) focuses on marketing its product portfolio in the two categories of home insecticides and air care. The company aims to retain its position in home care by strengthening brand awareness ...

Sathaporn Marketing is set to continue to highlight its brand concept of insecticides with 99% natural ingredients. The company is not likely to heavily invest in above-the-line marketing campaigns but ...

Siam Poolsub Interchemical was the first local manufacturer to establish a domestic brand in air care, namely King's Stella. Brand awareness and product uniqueness are the key factors in the company achieving ...

A medium-sized local company, Fit GmbH successfully follows a strategy of innovation closely aligned with current consumers' demands. Fit's previous investment in the research and development of new products ...

Henkel continues to focus on maintaining its market share and leading position by investing in major growth areas within its three product groups - Laundry & Home Care, Beauty Care and Adhesive Technologies. ...

Being a local medium-sized company, Werner & Mertz faces significant competition in the German market, which demands strong and outstanding brands and unique products. In order to secure its continuous ...

Home care packaging continued to show healthy growth in 2013 as leading manufacturers maintained similar levels of product innovation and marketing activities compared to the earlier years of the review ...

Through active movement in introducing new products and packaging in home care, the company widened its product portfolio to meet ever-changing consumer demand. For instance, rim block Bref, which introduced ...

After a new CEO, Lee Sue-kyung was inaugurated; the company actively introduced new products in fabric softeners, sanitary protection, and fabric fresheners in South Korea. The company's future plan is ...

Based on various products in home care and personal hygiene, LG Household & Health Care Ltd is planning to develop more advanced products, by innovating packaging or ingredients. To obtain this, the company ...

In order to meet growing demand for eco-friendly home care among consumers, Sugar Bubble Co Ltd is planning to develop more diversified home care for further sales growth. Euromonitor International Local ...