. the romney campaign is only on their third reboot since the convention. we've had businessmanromney.foreignpolicyromney. latino romney. but we still haven't seen aqua romney. >> well, maybe that's not a bad idea. it is looking increasingly like mitt romney needs to do something to catch president obama in key toss-up states including ohio where both candidates are campaigning today. in the latest "the new york times"/quinnipiac poll has the president up ten points in the buckeye state. "the washington post" poll had him up by eight. the president pulled ahead in florida and pennsylvania, as well. drastic times call for drastic measures. the romney campaign is out with a new ad and just romney and the came camera. >> president obama and i both care about poor and middle class families. the difference is my policies will make things better for them. >> but that is a tough sell with middle class voters who believe romney's economic policies only benefit the rich. is it time for romney 4.0? so, i dug in to this quinnipiac poll and a few things that were interesting and struck me. first of all