July 23rd, 2010:San Diego Comic Con is crazy: there's this huge room and it's all full of comics and STUFF. San Diego itself is transformed into this alternate universe where comics are the dominate form of cultural expression and every other medium panders to them, which is rad!

An example: there's bus ads for shows like Nurse Jackie with the slogan "Our heroes have more fun" complete with "biff" "bam" and "pow" sound effects on the images. It's patronizing and ridiculous, but it's also kinda neat, like the coolest kid in class dropping thousands of dollars on giant coke-bottle glasses only to calmly snap them in half and tape them together in the middle, wearing them around so he looks like a nerd, what he thinks nerds look like, what TV nerds looked like on TV in the 1960s. Cargo-cult advertising.