Denzel’s have launched a range of healthy, everyday snacks for dogs. Its delicious chews reflect the boom in popularity of human health snacks such as protein bars, superfoods and natural spreads.

As parents become increasingly concerned with high sugar and calorie snacks. Denzel’s offers a low sugar, grain-free alternative for dogs which are under 50 cals per chew.

Co-founders James Lacy and Nathan Perry put their heads together when they struggled to find a healthy, everyday snack for James’s checky cocker spaniel, Denzel. With over 10 years’ experience working for successful pet food brands between them, they decided to create their own range which has since been backed by Virgin Startup

The UK’s first range of hand-baked chews are made from 100% natural ingredients and contains nothing artificial.

“With UK families becoming increasingly health conscious and aware of the dangers of a high calorie and high sugar diet, parents are looking for healthier alternatives for themselves, their children and their pets each day. This is why Denzel’s snacks are grain-free as well as naturally low in sugar and under 50 calories per chew.” Co-founder, Nathan Perry.

Denzel’s pack of 3 chews (RRP: £2.50), are launching in a number of independent pet and health stores with further exciting launches to be announced.