Customer Experience Exchange for Retail

Organization: IQPC Exchange

Description

Today's operating environment for retailers is tougher than it's ever been. Customers can buy from anyone, anywhere in the world - and can share their views with billions of people - at the click of a button. Consumer based technology is also advancing more rapidly than most retailers can integrate it within their businesses, making customer expectations even harder to meet.

The Customer Experience Exchange for Retail brings together 60 CMOs and VPs/Directors of Customer Experience, Marketing, eCommerce and Retail from Fortune 500 retailers to discuss the practicalities of increasing customer retention and loyalty in this hypercompetitive market.

Through a range of cutting edge case studies, interactive discussions, hands-on workshops and private business meetings with the industry’s most innovative technology and service providers, executives attending the Exchange will learn how to:

Maximise the value of bricks and mortar assets in the face of increasing online spend

Link data across all channels to gain a single view of the customer

Stay competitive by staying ahead: Examining the latest technology innovations available to the retail industry

Drive revenue and business growth with a coordinated mobile marketing strategy