Food Product Development and the 40 Inventive Principles - The Triz Journal
On 13, May 2001
Barry Winkless
University College Cork, Advanced Manufacturing Technologies[AMT Ireland.]
Tel: (087) 9720544 Email: winkfull@hotmail.com
Darrell Mann
University of Bath, UK
Tel: +44 1225 826465 Email: ensdlm@bath.ac.uk
“Worryingly…a significant number of Irish food companies are not actively developing any new food products, while many that are engaged in new product development do not explicitly involve consumers in their research” (DeBurca and Ledwith 2000: 30).