You’re probably well aware by now that E3 is one of the biggest stages in the gaming industry. As with television and other media outlets, along with that responsibility comes lots, and we mean lots, of advertising. This year’s E3 is no exception, and this time around, Bethesda is around to show its pride.

The Figueroa Hotel, one of the closest lodges to the L.A. Convention Center where E3 is hosted, has become a giant advertisement for Bethesda’s upcoming RPG, The Elder Scrolls V: Skyrim. Featuring the game’s Dragonborn at about 12 floors in height, this competes with last year’s impressive Kevin Butler banner which sat above the convention all week long to remind everyone just how awesome Sony is. See the Skyrim banner below:

The Elder Scrolls V: Skyrim will be one of the biggest releases during the second half of this year, so you can be sure that we’ll be in contact with some exciting new information at E3 next week. Stay tuned!