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The company's annual September event serves as the introduction to new iPhone models and upgraded gadgets before inventory hits the shelves

This year's unveiling is rumored to be impressive even by Apple's standards

Apple is set to reveal its latest line-up of products on Sept. 12, the company announced in an invitation to media.

The company's annual September event serves as the introduction to new iPhone models and upgraded gadgets before inventory hits the shelves, but this year's unveiling is rumored to be impressive even by Apple's standards.

Apple is expected to announce three new iPhone X models: a sequel to the current model with the 5.8-inch OLED display, a larger version with an OLED 6.5-inch display, and a cheaper version with a 6.1-inch LCD screen. The 6.1-inch model will use aluminum instead of steel casing to keep costs lower, Bloomberg reported. The report also said Apple will offer new color options for the iPhone lineup. Like the iPhone X, all the new iPhone models will ditch the home button in favor of gesture controls and the FaceID facial recognition system for unlocking the phone.

Apple is also expected to update its iPad Pro models with screens and features that mimic the iPhone X, including FaceID and gesture controls. Bloomberg reported that Apple will have new versions of the 12.9-inch and 11.9-inch iPad Pros.