ROSWELL >> Families and crowds of people packed the streets and entrance to the International UFO Museum and Research Center on Saturday, as the 2015 UFO Festival continues its second day festivities.

Despite the large turnout for the Fourth of July weekend, not everyone in Roswell is completely thrilled with the festival.

Kat Watson, who sells handmade alien dolls during the festival, said that she's always surprised how many people come to the festival, but she thinks it could be done better.

"As a businesses person I think the festival definitely hurts a lot the businesses down here, but they just put up with it," Watson said.

Watson said that most businesses either go all out for the festival or nothing at all, and it's not as organized as it could be, because what happens in the city is completely separate from what happens at the museum.

"The museum just benefits from everything else going on here, but there's not a lot of cooperation between them and the city," Watson said.

Representatives from the International UFO Museum and Research Center declined to comment.

Toby Busch, who owns three businesses in Roswell said that he's participated several years and he thinks the festival is great for local businesses.

"One thing the city of Roswell forgets is all the people from all over the world, not just the U.S. that come here, because they have heard of Roswell," Busch said.

Busch, who was selling T-shirts and other alien themed items, said that he's been preparing for the festival for a couple of months, and that despite the intense amount of work he enjoys it.

However, Busch also said that he thinks that the city could do a better job at promoting the festival.

"I've never really seen Roswell come together to promote this thing, or never even embrace it to the extent they could," Busch said.

In addition, not all the local vendors were completely thrilled over the festival.

Speakers and other alien enthusiasts came out to participate in the various events that were occurring throughout Roswell all day.

Two events on Saturday highlighted people's creativity at costume making, one alien costume contest was held for humans, the other for pets.

Participants came out in costumes representing every genre of science fiction, from Pluto sympathizers to alien cowboys.

The judging for the human contest were based on overall creativity, the artistry of the costume, material ingenuity and flamboyance and stage energy.