Session 2: Branding & Marketing Trend in Muslim Countries

Moderator for both sessions was Prof Dr.Faridah Hj Hassan, Director of I Halal Management & Science, University Technology Mara, Malaysia.

Bee On Pay

One of the speakers for session 2 was Mr. Zamzuri Abdul Majid, the CEO of Bee On Pay Sdn Bhd.

Sharing is part of marketing.

Bee On Pay is a payment gateway company that accepts both paper money and cryptocurrency. Also, one of the premium sponsor for the book Block Chain Insider.

Muslim Branding

Lipstick Effect

The lipstick effect is the theory that when facing an economic crisis consumers will be more willing to buy less costly luxury goods. Instead of buying expensive fur coats, for example, people will buy expensive lipstick.