"I certainly wouldn't want to be walking my granddaughter round Boots and having to explain what a sex toy is. If Boots really wants to sell them, they should be kept behind the counter with the medicines."

The display is headed 'Sexual Wellbeing' with the words 'Help you and your partner have a more positive sexual relationship'.

Below each of the sex toys on display is a card detailing the toys' features.

"We believe a healthy love life can improve overall health and wellbeing and our customers have told us that they would like to buy these products from us," a spokeswoman said.

"Approximately 1,200 stores stock these products and we have worked hard to ensure they are discreetly packaged and merchandised. There are no laws restricting their sale."