Matsuda

For Decades, Matsuda Eyewear Ranked as One of the Most Desirable Luxury Eyewear Brands On The Market. What Happened and Is a Revival in The Works?

Opticians and optometrists can attest that sometimes a good office cleaning can result in discovering buried treasure.

Which is exactly what happened at Urban Optiques recently.

While sorting through some boxes of old stock, we discovered a treasure trove of brand-new Matsuda eye glasses and sunglasses that had been hiding out under a counter in a back corner. While the “Matsuda” brand may not be familiar to everyone, longtime eyewear aficionados will instantly recognize it: For the better part of three decades “Matsuda” was one of the most sought-after luxury eyewear brands on the market.

The Mitsuhiro Matsuda Legacy: Chic, Cutting Edge, Yet Elegant

Created by legendary Japanese fashion designer Mitsuhiro Matsuda, Matsudas were the “it” eyeglass frames and sunglasses through the ’80s and ’90s. Known for his soft, yet structured design aesthetic, Mitsuhiro Matsuda parlayed his fashion sense into a line of eyewear that became renowned for it’s chic, artsy style combined with precise Japanese engineering.

“I make clothes for people who dream, yet who want to look credible,” Matsuda once said. That same philosophy found its way into Matsuda’s eyewear line, which made expert use of metals like titanium and combined them with an artist’s eye for detail.