Press secretaries now operate as if they’re “one tweet away from being fired” and that could hinder their relationship with campaign reporters. That relationship has been deteriorating in recent years...

Traditional pollsters have recently been questioned by observers, myself included, for making erroneous election predictions. One of the reasons for their faulty numbers is that they don’t use the voter...

Dial testing has long been a tool of TV consultants and now some research firms want to give campaigns the opportunity to get the same feedback on their digital spots. 20|20 Research, a Tennessee-based...

Since 1988, Campaigns & Elections has recognized the up-and-comers of the campaign world with its coveted Rising Star award. Over the years, Rising Star recipients have climbed to the heights of politics...

Some have already dubbed this cycle the mobile election on account of the influence smartphones will have over campaign strategy. But which 2016 campaigns are using mobile well in the early stages of...

Many analysts believe that winning 40 percent of the national Latino vote will be sufficient for a Republican to carry the presidency in 2016. In fact, that’s as farcical as Donald Trump making it to the...

Here’s a tale of two campaign launches. One is the story of a frenetic, dysfunctional organization with no chain of command. There are multiple decision makers that act in conflicting ways and there’s no...

A campaign launch should create a memorable connection between candidate and audience while leveraging that attention to build long-term capacity. That’s why a strong digital strategy is essential for...