Adams streamed the Periscope over the weekend. It's titled "Scott Adams tells you how Kanye showed the way to The Golden Age. With coffee."

In the video, Adams defines “the Golden Age” as “a time where everything is going right.” Adams argues that West serves as proof that things like racism aren’t actual issues and that they can be overcome by positive thinking.

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Adams has regularly blogged about Trump, far-right politics, men's rights, and his particular homebrew version of behavioral science for years.

Adams' turn as a far-right figurehead isn't
an entirely new
development. In 2006, he wrote in a now-deleted blog post
that he questioned the official death toll numbers for the Holocaust. "Is it the sort of number that is so well-documented with actual names and perhaps a Nazi paper trail that no historian could doubt its accuracy, give or take ten thousand," Adams wrote. "No reasonable person doubts that the Holocaust happened, but wouldn’t you like to know how the exact number was calculated, just for context?"

Adams is also an outspoken men's rights activist. "The reality is that women are treated differently by society for exactly the same reason that children and the mentally handicapped are treated differently. It’s just easier this way for everyone," he wrote in another
blog post.

When asked about his blog post, he wrote
on the site Feministe
that women were compromised by their emotions and couldn't understand what he was trying to say.

Adams has written extensively about the "the global gender war.” In a 2015 blog post, Adams wrote that we live in a matriarchal society we believe is actually a patriarchy, said sex is “strictly controlled by women” and argued that lack of sex drives teen boys to violence. He’s also written about how he believes the 2016 Democratic National Convention
lowered men’s testosterone levels.

Adams has
tweeted
that the real effect of the #MeToo movement was that managers would hire fewer women because of perceived legal risk. He’s claimed that he could persuade
his readers to have an orgasm with his blog post.

His blog is also very popular in both
pickup artist
and men’s rights
communities. In a post from 2016 on the “humiliation of men,” he writes, “Many of you can’t talk about this topic without being accused of sexism, losing your jobs, and being cast out of your social groups. But I can talk about it because I endorse Hillary Clinton for president. I did that for my personal safety, because I live in California, but still, I’m on the progressive side now. That gives me some extra freedom of speech.”

In 2017, Adams said that
he believes
his growing far-right ideology had alienated friends and possibly cost him a Dilbert
movie deal.

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Adams later told BuzzFeed News that he was totally shocked by West’s tweets.

“That’s not the sort of thing anybody can expect,” he told BuzzFeed News. “Nothing I could expect.”

He said that he believes he and West share the common viewpoint that history is a mental prison and that you can allow yourself to be freed by patterns of the past.

He also said that the idea that he’s a far-right thinker who has “redpilled” West is untrue. He said he considers himself left of Bernie Sanders on the political spectrum.

“I intentionally do not join a political party and intentionally do not vote,” he said. “As soon as you say ‘redpill’ you have to buy everything that's part of that label.”

As for his appearances on Infowars and his fanbase among the far right and men's rights communities, he said he thinks he spends more time doing interviews for places like CNN or MSNBC. His support for Trump, he said, is because he believes Trump has a tool set that we may never see in history again.

“I try as hard as I can not to embrace a label,” he said. The fact that his writings about persuasion appear ideologically similar to what’s written about within men’s rights communities, he said, is because persuasion is a broad umbrella.

The fact that Kanye West’s 12 million Twitter followers learned about Adams’ persuasion techniques for the first time, he said, isn’t that crazy. “In 2015, I identified him as a master persuader,” Adams said. “Someone who can change the fabric of reality.”

The official account for Gab, the far-right Twitter clone, tweeted a photo of Kanye West meeting Trump from 2016.

At the time, Trump told reporters that they two have been friends "for a long time" and that they spent the meeting talking about life. West
tweeted
that he met with Trump to talk about multicultural issues.

And West tweeting Adams' videos does not appear to be totally random, either. Over the weekend, West tweeted his support for Candace Owens, a
far-right YouTuber
that goes by Red Pill Black.

Owens responded positively to the tweet, writing, "Please take a meeting with me. I tell every single person that everything that I have been inspired to do, was written in your music."

Also, on Monday morning, Ebro, the host of Hot 97,
told listeners
that West is still an avid fan of Donald Trump. Though there is some speculation that all of this is meant to create a buzz around a new album West announced for June.

BuzzFeed News has reached out to a representative for West for comment.