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It’s all good, we are ready. We are slowly progressing, no question to play it hard, we blend in with the crowd (lets go in the tram) and we are going to the action field. Code name : MessePlatz. Emblematic place (we can not make it wrong its written on it), covered with flowers, where there’s a mix of taxis, private drivers, trams, etc… Terrasses and restaurants, we feel so good under the sun!!!!

You can see it the center what we will call “The nest”, a breathtaking architectural light well. Its aspect and lines are making it incredible. The nest will be our extraction point it it turns bad inside.

Our seductive agent is charming the hostess, we get passes and here we go!!! Our infiltration mission to BR booth can begin.

Its beautiful, its clean!!! We slowly progress inside (José will show you some other watches/brands later), we dont have to forget our mission.
There it is……. Commando in position

You can see the brand’s aesthetical codes, simple and sober, with aeronautical instruments in frame, direct source of inspiration for Bruno Belamich.
On the external side of the booth, lots of displays with the regular BR collection.

No its not her, its Emeline who works in the digital team… Yes thats her with the BRS

One last look on the nice visuals inside de the booth, our contacts are waiting for us.

We can say that the first part of the mission is a sucess, we are inside! Our commando is complete, no wounded soldiers left on the field.
Let’s go for the second part of that special mission : Bring you beautiful pictures of the novelties.
Fantastic chance, despite difficult schedules, our 2 commandants of Bell&Ross, Bruno Belamich et Carlos A.Rossillo, welcome us and present us the new range.

Although we are already accustomed to this exercise, José and me are always amazed by their kindness, their sympathy and their disponibility. The passion, thats the only true option for them!!!
We listen, we discuss, we exchange, we try, we take pictures (eat and drink also), some even take notes . Yes thats always great to discover the novelties in that cosy and relaxed atmosphere, even more when Bruno is here explaining his creative progression to make a model…. A real privilege!!!

And here we are, that’s it, i know it was long to read (sorry for that), but i really wanted those who didnt have that chance, to discover the event like if they were here. Baselworld is of course around watches, a kind of special dedicated universe, but its also a human adventure for us, and thats great to live the event like that!
Jose and me will show you the new models in a more summarized way like a Focus on each model. We want something, simple and different than just give you a press kit like you can have on other website.

Hope you loved our little adventure.

After a good diner in our headquarter in Mulhouse, José deserves some rest. A last newspaper reading before going to bed.

No new BR02 this year, as you can already know. No intention to stop it, but no real official plan at this time. I think we dont know everything hihihih
After my recent BR02 CF, i'll be in the waiting line for a new 02

No new BR02 this year, as you can already know. No intention to stop it, but no real official plan at this time. I think we dont know everything hihihih
After my recent BR02 CF, i'll be in the waiting line for a new 02

Thank you for this information and I am very pleased there is no intention of stopping it,