We hosted a webinar with Google on how to build and distribute high-performing 360° VR advertising campaigns.

This article gives you the download on all that was discussed during the webinar and presents details on Google and OmniVirt’s joint advertising packages. We hope you find it useful!

Webinar Recording

Webinar Key Takeaways

Why do 360° VR Ads Matter?

Don’t just serve an impression. Make an impression.

Today, users scroll through content and ads with a strong dose of banner blindness. Marketers need their brand stories to make real impact. 360°VR is the next engaging ad format and with OmniVirt +Google, it’s the next ad format that scales.

Scale is key. YouTube ads historically were bespoke and custom, through brand channels. They shifted to being programmatic and scalable by launching TrueView, a ad product that offered skippable video ads, where marketers only paid based on if ads were watched at or more than 30 seconds.

With OmniVirt+Google, programmatic and scalable solutions are possible even in 360° VR.