IRFC and Happiness ask – are you a face toucher?

The average person touches their face 23 times an hour. That’s once every 2.6 minutes. It seems to be almost impossible for the average person to go without compulsively scratching, rubbing or wiping their cheek, nose, eyes or mouth.

But to diminish the risk of being infected by Coronavirus, there are two very important instructions. The first one being to wash your hands, thoroughly and often. The other one however is less familiar, much harder but as important: Do not touch your face. This isn’t a novel health warning, but it’s not issued as loudly as ‘stay at home’, ‘keep your distance’ and ‘wash your hands’. So, how do we help people make a change?

With millions of people spending many hours of video calling nowadays, a huge amount of them are playing with snap filters to make their calls slightly more entertaining. With ‘Facetouchers’, IFRC introduces a new, fun and educational filter to Snap Camera. ‘Facetouchers’ keeps track of how much and where exactly you touch your face during video calls.

So, every time you touch your face during a video call, a message appears exactly on the place where you touched it. Every time. A fun and educational way to turn a Snap Filter into a behavioral changing tool for a very important reason.