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The Benefits of Giving Your Clients Multiple Options

The way of many translation agencies and corporate clients is to send
you a completely defined project — including deadline and even fee —
which you're supposed to either accept or reject but not really
negotiate.

Younger or newer translators working with
agencies may consequently feel that their place is to simply accept and
execute such define projects or decline it, end of story. Fortunately,
life is not as simple as that.

Working with business
clients and still quite a lot of traditionally minded translation
companies is different. They ask how long it's going to take and how
much it's going to cost, and it's up to you to answer.

And
guess what. You don't need to consult your crystal ball for the only
one right answer, nor do you get only one chance. You can give them a
variable quote and have all your bases covered.

The sum
total of alternatives is a better answer to your client's needs — and
your profitability — than a one-size-fits-all quote.

How
is this better for the client is quite obvious: You provide the
options, the client chooses what's best for the client. The client
doesn't end up paying for what the client doesn't need (or not as much
of).

On the other, how it is better for you will take a little longer to explain.

A variable quote takes a bit more to write, so there is an upfront investment of time, but it ultimately saves your time, as it reduces the follow-up — inquiries, negotiation etc.

Next,
formalized options help focus your clients' attention on making choices
and proritizing their needs as opposed to tempting them to haggle with
you. If you do make a concession, it will be more tangible than a
nebulous small favour.

Finally, you have three horses
in the race now, in case your client is also getting quotes from other
people (which is quite likely these days):

your cost-optimized offer competes against cheap offers

your speed-optimized offer competes against fast offers

your balanced offer competes against generic and middle-ground offers

This way you can:

accommodate outliers (special cases and needs)

but still have a balanced offer on the table

and still score brownie points for having what your client needs,
even if it's one of 3 or 4 options for the client to pick from as
opposed to a smart, lucky guess on your part (and the difference between
your client and your toxic ex is that your client doesn't really care,
as long as the need is met).

You can still be outcompeted by someone else, naturally, but not because you simply gave up without even trying, i.e. didn't have a contender in whatever category of race was important to your client.

All
this is requires is not being a lazy person, or one that compulsively
tries to be both fastest and cheapest (and still the best quality), so
you have no excuse.

And let me
tell you something: Clients like options. They don't necessarily pick
the cheapest one, either, and if they do, then they are less likely to
dispute the deadline. You will never know if you don't try.

Disclaimers and all that jazz

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