Four New Apple Watch Commercials Debut Highlighting Useful Features

Apple has released four new TV commercials for Apple Watch, two of which have an international travel focus, and the other two emphasize various fitness and communication features. Each ad demonstrates how the device is used in realistic scenarios, ranging from achieving activity and fitness goals, to helping translate foreign languages, to sending messages and using the mapping function of the wrist-worn device.

You’ll likely start seeing these run on television stations, but the videos with their taglines are embedded below for easy viewing:

“Beijing” – For the trip of a lifetime, the Watch is here.

“Goals” – For setting goals and sticking with them, the Watch is here.

“Berlin” – For exploring new places like never before, the Watch is here.

“Closer” – For all the ups and downs of parenthood, the Watch is here.

7 Comments

The Apple Watch is a little early in it’s life cycle to pump it like this to the mass consumer, I think most people won’t really “get it” yet. Accordingly, it’s hard to recommend right now, wait for the third revision or so, it will eventually get so much better and more interesting. I have one, enjoy it, but I’m early adopter, but I couldn’t really tell you why it’s necessary, so it’s more of an expensive fitness tracker at the moment.

Honestly these seem like the wrong kinds of ads for the watch. They feel of a piece with the “barely show the product a focus on the people” approach that they use for iPhone etc., but the watch they need to really drive home what it can do for you. The exercise one doesn’t. The Beijing one doesn’t really. The parent one doesn’t. The Berlin one kind of does. But seeing all of them I still don’t get a clear picture of how it helps me.

Life is about choices, sure my 21,000.00 Toyota can do the same thing a 120,000.00 Lamborghini can do, drive to the airport or work or the movies. So why buy the Lambo or Ferrari after all I can save 100 grand.

The Apple Watch has a minuscule and barely functional screen, requires frequent charging, is expensive, and performs similarly to other less expensive devices with equal or greater functionaliry. Apple Watch has zero appeal to me.