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Google is preparing to announce a new project for the ads depending on AMP Service July 19, 2016 , Ahmed Antar Internet News

Jul

20

2016

Google Inc. is preparing on Tuesday to announce a new project for the ads depending on its project to speed up loading Web pages , known simply as AMP, according to a new report published by the Wall Street Journal .

The project aims AMP new ads to encourage advertisers to build ads can be downloaded faster on mobile users’ computers, and the new ad is based on the company’s initiative to accelerate the delivery of Web content AMP efforts.

And suffer users of mobile devices from ads that consume large amounts of data and are loaded very slowly, which has led to the increasing number of Internet users who are turning to programs and additions advertising ban.

Google Inc. is seeking from behind a new project to speed up the process of downloading Allaalanat more, in an attempt to improve the browsing experience and protect its revenues from advertising.

The draft AMP advertising as equivalent to project the company AMP, which aims to speed up the process of viewing Web pages on users’ computers, which allows publishers to download their materials published faster on mobile devices.

The report added that the company will not build ads for publishers sell compatible with AMP project, but it is going to publish a set of guidelines and the code that could be for advertising agencies and brands employed to build the fastest ads.

A draft of the AMP ads are similar to basic project design, so that it is open source, allowing for all other companies operating in the field of advertising assistance and cooperation to improve the new standards.

Google says that company research showed that, is loaded subsidiary of AMP project Web pages more quickly four times compared to the normal form as well as reduce data consumption by 10 times less than a third the pages belonging to the AMP project.

Dan Taylor, managing director of Google pointed out that the field of mobile devices is increasing dramatically, but that advertising experience became less than ideal and that the aim of the project AMP to serve ads directly to the user experience.

Google and found that research if publishers were able to load their ads directed for portable devices within five seconds, it can get up to twice their earnings compared with the situation in which the sites where the ads show a time average of up to 19 seconds.