Children's Ministry

The director of the children’s ministry for a local Jonesboro church approached me for help with developing a brand for their program.

The overall church had recently undergone a re-brand, and now they wanted to create a sub-brand in line with the primary brand that would bring the quality of the kids ministry presentation up to that same level.

I wanted to create something that would help them effectively communicate the values and personality of the kids ministry through a cohesive visual brand. Aesthetically, the client wanted to create something fun, energetic and with a “happy color scheme”.

This project was so fun because designing stuff for kids and people who love kids just can’t be beat. Bottom line, people are generally open to a lot more color when kids are involved, which in my book is always a plus.

I incorporated the 4 dots at the bottom of the logo design to represent the 4 sections of the program, broken down by age. The long-term functional intention is to be able to use each color dot to represent each age group to aid in future communications.

This project was a huge success and I can’t wait to see all the ways this brand will develop and be applied – and hopefully, I’ll see the car stickers driving around town very soon!

Design by Brand Perfect.

Air Conditioning Service

SOS Mechanical – a second-generation, female-run company – came to me for help developing a sub-brand for a new service product they wanted to roll out, Complete Comfort Club.

From there, we have continued the process of overhauling their entire primary brand and creating a consistent brand strategy throughout all their marketing materials and communications.

Copy writing and design by Brand Perfect.

Lash & Brow Studio

The owner of a lash and brow studio needed help developing a professional look for her brand. Serving high-end clients, she felt she needed a logo that communicated luxury, quality, and sophistication.

I created a simple typography-based, fashion industry inspired logo with a gold motif, which serves as a gateway to the luxury customer service experience clients can expect when they come to Center of Attention.

Christmas Tree Farm

A North Texas Christmas tree farm needed help developing a versatile family of logos to represent their wide range of offerings by season. They wanted to use a vintage farm truck as the inspiration for the main logo.

I created a primary logo with vintage script for their overarching, every-day use. I also created a collection of sub-logos with icons for each offering they will have at the farm.

Design by Brand Perfect.

Mobile Mechanic Service

A mobile mechanic and handyman reached out to me for help redesigning his existing business logo.

The previous logo had a jarring color scheme and typography that needed tweaking – it just wasn’t there yet, and what it was lacking kept his brand from looking professional.

I was able to re-tool the logo to give it a more sophisticated color scheme and typography, while keeping an appropriate feel for his industry and audience. This logo provided a new visual presence and personality for the business, on which to continue building into the future; and the client was very please with the end result.

Design by Brand Perfect.

IT Company

I helped a local Jonesboro IT company update their business name and branding to reflect a new direction, moving away from computer repairs and toward professional IT services for businesses.

I worked with them to develop an entire strategy for their brand and then carried it out through several deliverables. I also helped them develop a service product brand, PROActive IT, and some marketing materials to help with the sales process.

Copy writing and design by Brand Perfect.

Academic Conference

The director of a high school academic conference in Arkansas sought out my help to develop a logo that would begin to overhaul their existing visual brand.

The previous logo was extremely muted and too abstract to connect with its intended audience. The client wanted the new logo to:

A) Incorporate elements of Arkansas, “The Natural State”. B) Match the color scheme of the host location of the conference, Arkansas State University in Jonesboro.C) Appeal to high school students. D) Feel academic.

I created a contemporary logo that would appeal to high school students, but also feel academic and remain appropriate for the conference. We used Red Wolf colors and created an image mark that not only included the outline of the state, but also used a feather for the state bird that was writing something. I think we got it all in there – and miracle of miracles – without the design feeling the least bit busy.

This was a fun project to be involved with and I can’t wait to see the rest of the brand take shape over the next few years.

Counseling Practice

Jessica came to me looking for help with branding her newly formed counseling practice, Munay Heart Center Counseling in Dallas, TX.

Her vision for the brand included a passion for the South American culture of Peru, which had impacted her deeply during her travels. Munay [moon-eye], from the Peruvian Quechua language, means love grounded in will and choice.

We used this concept, as well as Peruvian and nature inspired imagery, as a cornerstone for developing her practice logo and the following brand materials.

Design by Brand Perfect.

Vacation Rentals Company

ASATR, a family-owned vacation rental business, reached out to me for help with their logo. I created a mark that they love and that is being used as a cornerstone for the brand and business they have built.

Bow Hunting Ranch

Logo for Bowhunting and Primitive Camping Ranch.

Telecommunications Company

A telecommunications company came to me for help developing a series of sleek, brand consistent white papers for their sales team. These materials helped to clearly and visually communicate information key to the sales process, detailing the different service offerings available.

With these new tools, the sales team was able to confidently communicate with new leads during the sales process, and in a greater way serve their current clients.

Design by Brand Perfect.

Residential RV Community

I created a logo and following brand for this residential RV community in Central Texas.

I created a series of communication materials to aid with the sales process of a unique RV lot ownership concept, targeted toward luxury-seeking senior RV adventurers.

This was a unique project in that I not only developed the branding and copy writing, but I also got to be completely hands on in helping to develop the business concept itself.

Branding and copy writing by Brand Perfect.

Bookkeeping Business

The owner of a solo-owned bookkeeping business sought out my help to re-tool her brand. Her existing logo lacked character and left her with very little inspiration to go off of, in terms of defining her business personality and effectively reaching her ideal clients.

She had relocated from her home in the San Francisco Bay area to Texas a few years prior, and wanted to keep her business name and origins intact.

I created a custom logo mark that pictures the Golden Gate Bridge, while also emulating the letter “N” (for North Bay Bookkeeping Services).

The client was extremely satisfied with the final, unique-to-her logo, and felt re-inspired to get out there and take her business to the next level.

Commercial Property Rentals

Branding for Commercial Property Rental Company Specializing in Office Suites.

Networking Event Branding

A female entrepreneurship mastermind group reached out for help developing a custom brand for a networking event they were planning.

The idea was to create a space for local business owners to meet one another and to create momentum for community and commerce.

The clients wanted the brand to be fun, sophisticated and to represent the downtown space where they would host their initial event.

I created a modern but fun logo with a cityscape image mark. Each building in the mark represents the 5 founding members of the mastermind group.

The clients loved the logo and the event was a smashing success.

Insurance & Tax Agency

I created this logo for a husband and wife team who own an insurance and tax agency in a small West Texas town.

4 years ago, the couple took over ownership of an established business, and in 2018 they decided to take the big step to rebrand the agency to reflect their unique ownership. They needed help targeting a younger audience, as they plan to grow into the future.

Through the process, they shared their personal tastes and the direction they want to take the business in going toward the future. Over the course of our conversations and back and forth revisions of the logo, we narrowed it down to a final logo that they love and that is going to work really well for the future of their business.