Do You Have a Social Media Plan for Your Business?

Does your online marketing toolbox include social media? Learn why having a social media plan is so essential and how to create your own today.
After Mark Zuckerberg’s January announcement that Facebook’s news feed would change, you might wonder if your business needs a social media plan.

But 68 percent of US adults use Facebook. Even after the Cambridge Analytica scandal, can you really afford to ignore somany potential customers?

Not only that, but social media can be a fun way to reach and get to know your customers.

Let’s look at why you need a social media plan, and how to start creating one.

Build the Know, Like and Trust Factor

The online space is crowded with businesses like yours. An easy way to stand out is to encourage customers to know, like, and trust you.

It is one of the principles of online marketing. Social media provides an excellent opportunity for customers to get to know you.

The more consistent and transparent you are, the more they will trust you. They can grow to like you once they start engaging with you.

It is difficult to build that factor with any other channel. Think about the brands you follow on social media. Which ones stick out in your mind and why?