Gucci

Gucci is unrelenting in its appeal, proving that where creative director Alessandro Michele goes, the style set dutifully follows. Founded in Florence – Italy’s leatherworking capital – in 1921, the brand reinforces its fashion legacy with an eclectic and contemporary aesthetic that mixes prints, texture and embellishment. Its distinctive outlook plays out through womenswear, menswear, accessories, shoes and childrenswear, each piece maintaining the gravitas and impeccable craftsmanship that has defined Gucci since its origin. Tap into the brand’s insatiable appetite for It pieces care of Horsebit loafers and sneakers stamped with the Gucci symbol – not to mention the ever-coveted handbags; Dionysus, Marmont, Ophidia and Zimi read like a roll call of film stars. Finish every ensemble with a generous spritz of the iconic fragrances; from Gucci by Gucci to Bloom and Guilty, they provide the ideal aroma for luxury-lovers and Gucci devotees alike.

The Horsebit Loafer

Power Piece

The Horsebit Loafer

Gucci’s horsebit loafers – first masterminded in 1953 – still stand stoically firm, even in our era of turbo-charged trends and the ‘next best thing’. Nowadays, though, you’ll find various iterations of that jet-set blueprint, with unisex silhouettes running the gamut from ubiquitous Princetown slippers to the chunky sole of Django. Start classic and work your way up; the possibilities are endless.

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At the Helm

Alessandro Michele

At the Helm

Alessandro Michele

Alessandro Michele is one of life’s great polymaths. High culture, Elton John, alchemy – Michele’s voracious appetite for knowledge and inspiration seeks nourishment where others daren’t. Formerly head of accessories under Frida Giannini and Tom Ford, Michele took up the mantle of creative director in 2015 – overseeing Gucci’s millennial resurgence, and expeditiously putting maximalism back on the map.

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Kidswear

Down With the Kids

Kidswear

Down With the Kids

From runway to playground: Alessandro Michele’s maximalist sensibilities and seemingly boundless creative energy is perfectly suited to the adventurous tastes of fashion-forward little ones. And don’t forget the shoes; after all, between the instantly recognisable horsebit loafers or the iconic Ace sneakers, no one ever forgets their first pair of Guccis.

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On the Lip

A Star Is Reborn

On the Lip

A Star Is Reborn

Gucci Beauty returned with a bang in 2019 under the creative direction of Alessandro Michele, with a 58-strong vintage-inspired lipstick collection. While the packaging may be distinctly retro in style, the satin, balm and sheer-textured formulas are futuristic in terms of both pigment and performance. Next came the mattes, which are equally covetable. Expect big things in the new decade.