Kardashian, Banks, Bieber (Who isn't trying to profit on tech?)

As Kim Kardashian has put her name to a celebrity video game and Tyra Banks invests in an app that puts pretty pictures on lock screens, we only wait for Bill Murray to launch a "Lost In Translation" iPhone app.

Let us pause, though. If this is the first ad tech investment by Fierce Capital, does that mean there'll be more? Will all ad tech companies be now assailed by famous people desperate to put their names to some concocted algorithm or other?

Why, yes.

You will have to read more quotes like this from Banks: "When I first met with the Locket team, my immediate reaction was, Locket is genius!"

And I am sure it is. But Tyra Fierce seems not to entirely grasp how tech works. For another of her PR blurbs read: "It's hard to believe that this idea began with a group of young entrepreneurs working in a small apartment, living off of pizza and ramen to make their startup a reality."

Tyra, that's how Facebook began. Well, without the ramen.

It seems that there's a certain credibility to be gained from associating yourself with the tech world.