Conference Content Marketing: How Event Exhibitors and Sponsors Can Get in the Content Game

Lee Price / ReputationCapital / September 4, 2013

Trade shows and industry conferences are big opportunities to generate interesting, quality content that organizers can promote well beyond the week of the event.

But conference content creation isn’t just for the event organizers. Even if your company isn’t running the event, you can take advantage of the content coming out of it.

Sponsors and exhibitors can make the most of time at a conference by thinking like content marketers. When the exhibit hall closes, or when foot traffic to your booth slows, don’t sit back and catch up on email. Instead, use your down time to create content.

Conference Content Ideas for Exhibitors and Sponsors

Attend sessions.

You’re not just there to sell your product or service — you’re there to participate as an active member of the industry. Get information from event organizers ahead of time about if, and when, exhibitors may attend keynotes, sessions and discussions.

Often, each exhibiting company receives one full-conference pass. Take advantage of that opportunity by sending a member of your team to relevant sessions. Take good notes that you can turn into blog posts after the show.

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