Social experiment turns into worldwide movement

It's called Daybreaker: a pre-office dance party serving coffee and juice as a live D.J. blasts some beats, it starts at 6 a.m.

The events take place three times a month, attracting up to 800 people.

Founders started the event two years ago as an alternative to nightlife.

“The idea really came out of this frustration that we had around nightlife and how nightlife had gotten really dark and not really community driven as it was meant to, as it was inspired in the first place,” Co-Founder Radha Agrawal explained.

This is no longer a social experiment. It’s now a worldwide movement.

The most recent event took place Wednesday at NYC's Highline Ballroom. Four hundred people were in attendance, sporting animal costumes and glow-in-the-dark jewelry.

"I think sometimes you have to give yourself permission to really break out," said one participant.

"It’s people all over the world who say, I want to start my day a different way," said Co-Founder Matthew Brimer, "It's amazing and incredibly heartening that people want this when it really began as an absurd idea."

Daybreaker started in New York in 2013. Now, events take place in Chicago, Los Angeles, and throughout Europe.