"Denison ISD coaches use athletics as a tool that serves as a powerful academic motivator for athletes who would otherwise under-perform in the classroom. Athletics also serves as motivation for staying out of trouble. Athletes know that if they get in trouble, there is a consequence which can be a powerful deterrent from making wrong choices. High school athletics has the ability to enhance such factors as effort, self-discipline and team work as players come together for the common good of the Team."