Affliction Clothing is an American clothing manufacturer based in Signal Hill, California. It is owned by Affliction Inc. who also run MMA promotion Affliction Entertainment
Affliction was launched in August 2005. It is co-owned by Tom Atencio, Todd Beard, Eric Foss, and Clifton Chason and originated as a spin-out from Foss and Chasons Digital Ink Creative Services. On November 14, 2008, Todd Beard resigned after Kim Couture, Randy Coutures wife, filed for a restraining order against him in a Clark County court.
Afflictions clothing line includes t-shirts, polo shirts, thermals, and hoodies. Their style has been described as "skull and crossbone inspired". Many of Afflictions shirts bear the logo of many of the worlds top ranked MMA fighters, including: Georges St. Pierre, Randy Couture, and Quinton Jackson.
Its products are also worn and promoted by top boxers, such as undisputed middleweight champion of the world, Kelly Pavlik, Ring magazine and IBO light welterweight champion Ricky Hatton, and by former undisputed middleweight champion of the world and hall-of-famer Bernard Hopkins, And also former WBA welterweight champion Antonio Margarito
Affliction is also making there way into the other professional sports ranks with the Milwaukee Brewers allstar Ryan Braun signing on to wear the Affliction label.
Afflictions clothing line is also often seen being worn by WWEs Edge, Mr. Kennedy, The Undertaker, Stone Cold Steve Austin, Matt Hardy, Chavo Guerrero, Jr., and Randy Orton. Also some TNA Superstars like Samoa Joe, Christian Cage, and A.J. Styles wear these clothes. Avenged Sevenfold frontman M. Shadows is often seen sporting the latest Affliction T-shirts.
Several nightclubs and bars in Vancouver & Victoria do not allow Afflictions clothing in addition to other labels such as Ed Hardy due to a perceived association with local gang activities. Pamela Rogers, a spokesperson for Affliction, maintained that the brand "has nothing to do with gangs" and describes it instead as an "upscale men’s boutique brand". In Calgary, the nightclub "Cowboys" has also banned the use of Affliction t-shirts, due to the incidents in Vancouver and Victoria.