Google Adds NEW Interactive Ad Format Targeting Gamers

by Erin Sagin

As paid search advertisers, it’s our job to get the right information to the right people and the right time. We spend countless hours crafting super-specific keyword lists, setting negatives and writing clear ad copy to ensure we’re attracting a highly relevant, qualified audience. Yet, bad clicks still sneak their way through and can dramatically impact conversion rates.Read the full article