‘I Hate Luv Storys’ still unsold in Mumbai?

June 16, 2010

One of the most awaited films by the youth across the country today is Karan Johar’s, I Hate Luv Storys. The film is generating a big buzz not only amongst the generation X but also among the trade circles, thanks to its hit music and youthful charm. To top it all it is a Dharma Productions film too. Our trade sources inform us that UTV, which holds the film’s worldwide distribution rights and is the co-producer of the film, has an offer of Rs. 65 million for the distribution rights of Mumbai circuit alone!

Now that is a quite a good price for a film whose lead pair hasn’t seen success for a long time now. But despite that, confident, that more exciting offers would soon come its way, UTV has still not finalized the deal. The reason being, UTV expects to close the Mumbai deal for Rs. 80 million.

A trade pundit remarks, “Well that is pretty notable, considering that the film stars just Imraan Khan and Sonam Kapoor and is directed by a debutante director, Punit Malhotra. One can call it either over confidence or full confidence. Imran’s last two films Kidnap and Luck were box office duds and Sonam is yet to taste success.”