“The number-one reason for failure, cited by 42% of polled startups, is the lack of a market need for their product.

That should be self-evident. If no one wants your product, your company isn’t going to succeed. But many startups build things people don’t want with the irrational hope that they’ll convince them otherwise.”

Product marketers have the skill sets to determine market need and to help build, price and distribute products accordingly.

The latest data from the Small Business Administration reveals small businesses account for about 45% of total GDP in the US. We believe that by making a product marketer your first executive hire and setting a sound foundation for strategic business growth, we would make a significant impact in the economic health of our local communities.

Elizabeth Brigham, Principal & Founder

I live by the Atticus Finch principle - "You never know someone until you've walked around in his skin." Empathy is everything in building businesses.

I'm passionate about helping my partners create elegant solutions for urgent pains for their target audiences and taking them to market. I relish attacking intractable challenges that others are reticent to take on. With each new adventure, I drive strong business results through an entrepreneurial spirit balanced with data-driven insights.