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Pirelli sets up e-commerce site for Europe, not US yet

MILAN, Italy (BRAIN) — Pirelli has created a new website for its Pzero Velo tires, with an e-commerce section that functions in Italy, France, Germany, the Benelux and the United Kingdom. A company representative said the brand, which re-entered the bike market this year, is not currently offering consumer-direct sales in the U.S.

Pirelli tires are distributed in North America by Hawley-Lambert.

"At the moment the e-commerce is not available in the U.S.," said Arianna Busin of the Pirelli Velo press office. "But of course there is Pirelli's intention to gradually expand the scope of main markets and e-commerce. In any case, 'traditional' channels are always active," she said.

The new site, velo.pirelli.com/en/ww/road-racing-cycling-tyres, offers information on Pirelli's three ranges of Velo road tires, and has sections for its forrthcoming mountain bike and urban tire lines. The site also includes articles, including one on its cycling apparel line developed with Castelli, and an online magazine, VeloWorld.