Ode to branding

A wistful look at iconic Canadian emblems.

Proud is a good word to describe Canadians. They’re elated by their geography, their hockey team, their Tim Hortons, their maple syrup and (sometimes) their regional dialects. And now, Ottawa-based design agency Northern Army is revealing the country’s pride for its logo designs (of all things). The Northern Army Preservation Society of Canada microsite is an aggregation and appreciation of iconic branding “built upon the bold, no-bullshit European aesthetic” and made the country’s own. This Stim writer can’t attest to feeling the same childhood butterflies for CBC’s own butterfly emblem (it happens when you’re born and raised elsewhere), but seeing a Canadian perk up when reminiscing about the iconic design is close enough (not to mention terribly entertaining).