Brand Strategy & Marketing

Brand Identity and Design Focused on Client Success

We are brand identity and design specialists who solve marketing problems through research, competitive analysis, strategy and graphic design. We’re passionate about our work, and we never lose sight of our main purpose – your success.

Capabilities

Brand Identity

Your brand is more than your logo – it’s your unique story. We help our clients tell their story in a distinctive and consistent
way.

Qualitative research

Positioning

Brand strategy

Brand auditing

Messaging

Graphic Design

Design is the realization and reflection of strategy.

Website strategy

User interface design

Content development

eCommerce

Search optimization

Website management

Web Development

Does your website tell your story? Is it up to date and interactive? We design and build websites to communicate what you stand
for.

Website strategy

User interface design

Content development

eCommerce

Search optimization

Website management

CASE STUDIES

Creative solutions to business challenges

Our work spans numerous industries with many unique requirements. What our clients have in common is the need to communicate a unique brand message in an engaging way.

Creating the digital connection between the user and the great outdoors.

Appalachian Mountain Club

Appalachian Mountain Club (AMC) found users were frustrated by their website’s functionality, and were not using it to book trips as intended. Through a user-persona driven UX discovery strategy, we uncovered fresh insights on who, why, and how people used the AMC site. The resulting design is a dramatic delivery of the outdoor experience.Creative Direction: Tyrone PardueDesign: Andrew Young

The final project included new branded content, detailed user-personas and UX strategy, custom icons, and greatly improved usability.

TCB

The Cooperative Bank with locations throughout Boston needed a complete rethinking of their brand. For over 100 years, this community bank had been an important part of the local community. But with stiff competition from larger banks offering digital services, it was time to appeal to a younger audience with a younger looking brand and the latest in mobile banking services. Creative Direction: Tyrone PardueDesign: Kayla McKenna

The new look and feel was designed to appeal to an inclusive and diverse audience.

The launch of the new brand included a fully integrated campaign with email, print and digital advertising.

Expressing sustainable use, regrowth and conservation of New England’s forests.

NEFF

New England Forestry Foundation (NEFF), one of the oldest environmental non-profits in the US, needed a complete rebrand to attract a younger audience without alienating older members. We developed a logo concept that used imagery to symbolize generational growth and extended this concept through a fully responsive website, detailed user personas, and customer journeys.Creative Direction: Tyrone PardueDesign: Kayla McKenna

A new logo that symbolizes the positive mark of sustainable forestry practices.

The project also included the redesign of their quarterly publication – renamed “Into the Woods.”

Helping the world's second-largest yogurt brand expand and refine its brand in Europe.

Yoplait Yogurt

We helped Yoplait to refine existing packaging and to develop exciting new products for the European market.Working with Waterford Foods in Ireland, we researched, designed, tested and managed the launch of new packaging for many products.Creative Direction: Tyrone PardueDesign: Tony Fahy, Joe Gervin – Centraline

Our research design and testing was instrumental in helping Yoplait extend their brand to new kinds of delicious non-yogurt products.

CIE Group

The national public transit authority in Ireland is comprised of three companies that independently operate all modes transit. Over 230 million journeys are made annually on its network of national, regional​, local and urban services. The project goal was to unify these companies with a new identity, helping to make each commuter’s journey a more seamless and enjoyable experience.Creative Direction: Tyrone PardueDesign: Tony Fahy

A set of eight bookletsdirects the application of the identity on everything from vehicle livery to printedcollateral and signage.

The five year project included logo designs, vehicle livery, custom font design, signage, and communications for all companies in the group.

Results

The new branding and identity system provided the commuter with a consistent tone of voice across all modes of transit. For the first time, the Irish commuter could experience a consolidated public transit service.

Public opinion was greatly improved and ridership has increased tenfold since CIE Group began putting the customer experience first.

The voice of the information transport industry gets a fresh new look.

BICSI

BICSI is a professional association supporting the information technology systems (ITS) industry. The organization had not had its identity refreshed in over 20 years.The challenge was to retain some of the familiar characteristics of the old identity but make it new and fresh. We modernized the old logo with a fresh, dynamic treatment.

The new identity included an extensive overhaul of the organization's magazine.

Out of the tool shed and into the home – packaging a new product for a new audience.

Black+Decker

Black+Decker is one of the world’s most respected brands. Its ubiquitous presence in middle class garages and tool sheds around the globe is proof of it’s effective marketing to DIY enthusiasts. The challenge was to create packaging for their new upright vacuum that would appeal to an urban, female audience that desired a lightweight but powerful product.Creative Direction: Tyrone PardueDesign: Andrew Young

The design process, based on extensive market research sought to capture AirSwivel's unique selling points.

Design concepts were competitively tested for shelf presence and engagement.

Rebranding the world's leading print media design firm as visual storytellers for business.

Garcia Media

With more than 400 redesigns including The Wall Street Journal under its belt, the firm was well established as a successful newspaper design practice. The challenge was to createa new brand that would convincingly communicate their design values to a new corporate audience.The approach helped the firm win new business in corporate communications, web and mobile.

Visual storytelling is the common denominator of Garcia Media's success. We put it at the center of the new Garcia Media brand.

Gouden Gids

The Gouden Gids (Golden Pages) is Belgium's yellow book and is printed in both French and Dutch.The challenge was to reduce the size of the book by 20% while retaining readability and advertising revenue. The new look was simpler and sleeker with a bold cover design.Creative Direction: Tyrone PardueDesign: Tony Fahy

Results

The redesign successfully reduced the size of the book without any loss in readability. Our introduction of new advertising options actually helped increase revenues even though the ad spaces were smaller.New navigation design and entry treatments with cleaner typography makes the directory both highly functional and attractive.

Differentiating a U.S. community bank service provider by its unique, regional identity.

Independent Bankers Bank

IBB is the leading correspondent bank in the Southeast, providing financial services to over 200 community banks.With key executives and management all coming from a southern banking tradition, the rebranding project focused on positioning the bank as the best choice for southern bankers.

Over 25 years, 289 clients and 2,512 successful projects

Tyrone Pardue

Founder & Creative Director

Tyrone is a creative director, designer and entrepreneur with more than 25 years international experience. He is known for his creative problem solving and proven ability to build strong, long-term relationships with clients in many different industries.

He has helped clients around the world develop brands, launch new products, create marketing and corporate identity programs, build e-commerce businesses and implement advertising and social media campaigns. He is a skilled, hands-on designer and an effective creative director/project manager.

Tyrone Pardue

Founder & Creative Director

Byron H. Elton

Director of Business Development

Byron Elton has spent his career building media organizations, disciplined in a system of serving marketer demands to drive revenue. Elton has transformed media sales teams in broadcast television and online into focused, solutions-oriented professionals.

Prior to Pardue Associates, Byron served as Chief Marketing Officer of Hendricks Resources, a UK based company developing technology that transforms coal waste into cleaner fuel. His primary responsibilities included public relations, media, investor relations and capital markets.

During his media career, he led the selling efforts for America Online in Canada, the U.S. in all categories, focusing on entertainment. He worked with major national advertisers and their agencies to generate more than $250 million in annual billing. Byron also served as SUP of National Sales for Univision Online headquartered in New York and Los Angeles.

Byron H. Elton

Director of Business Development

Sandy Upham

Chief Marketing Officer

Sandy Upham, Chief Marketing Officer
A consumer marketing maven with over 30-years of experience, Sandy is a builder of brands, businesses, and relationships. Her ability to strategically analyze a market and discover audience motivations has enabled her to successfully develop and redefine global and national brands, and execute innovative promotional solutions that foster consumer engagement and loyalty, and deliver multi-million dollar sales revenues.

Sandy Upham

Chief Marketing Officer

Our Story

For more than 25 years, Pardue Associates has helped companies of all kinds achieve success by understanding each of their
unique marketing challenges. Our approach is both creative and business-focused. We strongly believe in the value of creative
design for business, but always put the client’s business objectives above aesthetics.

In the winter of 1987, our founder Tyrone Pardue, established a small creative outsourcing firm serving advertising agencies
in Ireland. Working from a studio in the basement of an old Georgian home in Dublin’s Fitzwilliam Square, we produced concept
roughs through to finished artwork for Ireland's leading art directors. The firm grew from two designers to a full staff
of designers, typesetters, writers and project managers. We became the leading marketing communications firm in the country.

Today, Pardue Associates works with clients across a broad range of industries from retail to banking. Based in Boston and
Santa Barbara, our team of designers, writers and developers serves clients in the United States and Europe. We are proud
to say that some of our clients have been with us for more than two decades.

Leadership Team

Byron H. Elton, Chief Sales OfficerByron has spent his career building national, regional and local media organizations throughout North America. Disciplined
at serving marketer demands to drive revenue, he has worked with national advertisers and their agencies to generate more
than $600M in annual billing. A charismatic leader, Byron has transformed media sales teams in broadcast television and
online into focused, solutions-oriented professionals.

Sandy Upham, Chief Marketing OfficerA consumer marketing maven with over 30-years of experience, Sandy is a builder of brands, businesses, and relationships.
Her ability to strategically analyze a market and discover audience motivations has enabled her to successfully develop
and redefine global and national brands, and execute innovative promotional solutions that foster consumer engagement and
loyalty, and deliver multi-million dollar sales revenues.