What you need to know in advertising today

Häagen-Dazs is no longer the ice-cream brand its fans have known across the globe for nearly six decades.

The ice-cream maker, owned by the consumer goods giant General Mills, has rolled out the biggest brand overhaul in its 56-year history, complete with fresh packaging, a brand-new logo, plans to revamp its 800-plus global stores and a global advertising campaign.

To get the scoop on the ice-cream maker’s biggest ever rebrand, click here: