Watch: Allday – ‘You Always Know The DJ’

Allday has unveiled the video for his single You Always Know The DJ, which the multi-talented Adelaide rapper directed himself. The single is the latest cut to be taken from Allday’s highly anticipated debut full-length release, Startup Cult, which is currently slated for release on 4th July.

The rapper made headlines earlier this month after taking to Facebook to tell fans that if they’re low on funds, they’re free to illegally download his album, writing, “Not sure what my label is going to say about this but if you are broke you have my permission to torrent my album when it comes out.”

During a recent Reddit AMA, Allday told fans that his debut differs greatly from his previous releases and brought out a new professionalism in the young rapper. “I knew I had to be better, so I tried a lot harder with recording, doing a lot of takes in the booth etc. Some tracks we spent a whole day on, finished, then scrapped everything and started again. That was the first time I’ve done that,” he said.