On Tuesday 3rd June 2014, The Association for Communication and Advertising (ACA) held its 67th Annual General Meeting at the AAA School of Advertising campus in Johannesburg. The incoming Board of Directors for 2014/2015 is:

1

Alistair Mokoena

Managing Director

FCB, Johannesburg

2

Andy Sutcliffe

CEO

34 Degrees

3

Ayanda Mbanga

Deputy Group CEO

Saatchi & Saatchi

4

Boniswa Pezisa

Managing Director

Net#work BBDO

5

Chris Primos

Managing Director

Blast Brand Catalysts

6

Dale Tomlinson

CEO

The Hardy Boys

7

Emmet O’Hanlon

Managing Director

DDB South Africa

8

Gail Curtis

Group CEO

Saatchi & Saatchi

9

Gareth Leck

CEO

Joe Public

10

Ivan Moroke

CEO

TBWA

11

James Barty (Cape Town Rep)

Group Managing Director

King James

12

Jerry Mpufane

CEO

The Jupiter Drawing Room

13

Jim Faulds

Chief Operating Officer

JWT

14

Justin McCarthy (Durban Rep)

Managing Director

TBWA, Durban

15

Karabo Denalane

Managing Director

McCann Worldgroup

16

Karabo Songo

Founder/Group Managing Director

Olive Communications

17

Mike Gendel

Managing Director

Gendel Strategic Marketing Group

18

Mohale Ralebitso

Group Chairman

FCB South Africa

19

Neo Makhele

Group Strategic Planning Director

Ogilvy SA

20

Nicole Wills

Managing Director

Stick Communications

21

Nina Morris Lee

Chairperson

Mojo MotherRussia

22

Odette van der Haar

Chief Executive Officer

ACA

23

Paul Middleton

Managing Director

Ebony & Ivory

24

Sarah Dexter

Managing Director

OIL

25

Spero Patricios

Managing Director

The Launch Factory

26

Susan Napier

Managing Director

Ireland Davenport

Outgoing Chair of the ACA, Nina Morris read her report which outlined the ACA’s activities during 2014. Morris stated that 2014 has been a busy year thus far and highlighted that the sector continued to face many challenges during the past fiscal and that the economic climate together with changing face of advertising has resulted in the sector experiencing increased pressure to stay relevant. She added that despite the economic climate, the ACA remained committed to tackling the many issues that faced and supported its members by continually adding value to their businesses.

Morris added that this year the ACA aimed to achieve four primary objectives:

To serve our members in a relevant and meaningful way and in so doing, offer the membership value-for-money in exchange for their subscriptions paid;

To promote the value of advertising and communications agencies and their contribution to business success;

To promote the profession as a viable career destination in order to attract new, fresh talent; and

To promote the value and power of self-regulation.

She reported that the ACA achieved almost all of the objectives set for the fiscal and those tasks not yet achieved were on track for completion by 31 December 2014.

Morris went on to add that the industry has witnessed positive strides in terms of transformation, since the MACSA Charter was submitted for gazetting under Section 9 which is to have the Charter written into law. With regards to the broader African continent, Morris reported that the ACA was in the process of collating information pertaining to members’ African networks and business operations in order to provide members with an overview of business across the continent.

A new website: www.whyadvertising.co.za was launched. This is a collaboration between the ACA and the AAA School of Advertising to provide all those interested in pursuing a career in advertising and communications with information about the profession, job descriptions and much more.

The ACA website is also currently being updated with a Dashboard for use by potential clients when searching for an agency partner.

Morris further reported that since the last AGM, the ACA welcomed a total of nine new member agencies, including a number of experiential agencies to the membership. The inclusion of experiential agencies was in line with the ACA’s drive to represent not only traditional advertising agencies but all agencies within the broader communications value chain.

In her report, Morris thanked the 2013/2014 Board of Directors and all the members of the various Operations Committees of the ACA for generously giving of their time, resource and intellect to assist the ACA in meeting its mandate. She ended the report saying: “for 2015, the ACA will continue to engender the highest levels of quality, excellence, integrity and relevance for its members. We will remain committed to promoting self-regulation and will continue to provide assistance and support for our members and industry at large in order to remain relevant and build strong, mutually beneficial relationships with all our stakeholders.”

The report also noted that the success of the ACA would not be possible without the continued support of the members, the broader industry and most importantly, the employees of the Secretariat.

The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.

Related

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In response to the many people who want to know more about the industry and want to be part of it, the Association for Communication and Advertising of South Africa, in association with the AAA School of Advertising, has developed a website called www.whyadvertising.co.za.

On the 10th June at a prestigious white tie gala event held at the Sandton Convention Centre, the Association for Communication and Advertising (ACA) hosted the 2014 APEX awards. And what an event it was!

The Association for Communication and Advertising (ACA) today announced that ticket sales are now open for the 2014 APEX awards gala event taking place on Tuesday, 10 June 2014 at the Sandton Convention Centre.

The Early Bird deadline for entry into the 2014 APEX awards has come and gone but ACA member agencies and their clients can still enter to showcase the achievement of the performance of their communications campaigns as deadline extensions have been granted.

Entrepreneurs, brands and the advertising and communications sector are well poised to benefit from this micro-economic benefit. This is a very pertinent area for those in the business of advertising and communications as it presents an opportunity to leverage this windfall.

The APEX awards goes beyond celebrating communications campaigns that deliver results, it celebrates the ability of the profession to deliver results and drive business success.

The ACA is the official, representative body for the Communications and Advertising profession in South Africa, representing agencies in the profession (who at present contribute approximately 95% of South Africa’s measured ad spend) to government, media and the public. The ACA is a voluntary body formed by and for the industry, focused on and committed to self-regulation and to defending the highest standards of ethical practice.