Conservatives are considering a slew of bold ideas to hold various social media companies accountable for nixing conservative-leaning content. Some analysts worry conservative activists’ mission to damage big tech sets a bad precedent.

One of the best ways to ding Facebook is to make the company responsible for the content users post, according to GOP Sen. Ted Cruz of Texas. Other conservative thinkers believe depriving access to the social media platforms is a type of civil rights abuse. Still others want to use anti-trust trust laws to punish Twitter.

Republican Sen. Josh Hawley of Missouri suggests that social media giants have discovered a way to benefit financially by short-circuiting people’s rational thinking.

“The internal tensions of our goals seem irreconcilable. How do we preserve online data privacy for users of products whose very purpose is hyper personalized service? Or how is it possible to keep the digital platform free of criminal activity without inserting their own political biases into the editorializing that they are doing?” Hawley said Thursday during a Hoover Institute discussion on big tech.

“There is something deeply wrong with the social media economy. It is a source of peril. Users attention is bought and then sold to advertisers,” Hawley added. Facebook effectively uses algorithms and click bate material to hijack its users’ rational decision-making, Hawley noted before saying: “Social media users are investing in addiction.” The Daily Caller News Foundation attended Hawley’s discussion.