Lyon-based start-up MyBlueship, founded in 2015, won the start-up challenge at the latest Payment Symposium (Toulouse, October 10-11) with a new use based on its MOB batteryless chip technology

After fitting it to restaurant tables, customers will be able to use their smartphones (without having to download an app) to view the menu and order, browse through other customers' comments and post their own reviews.

MyBlueship will get to test its idea as part of an experiment, with Crédit Agricole Payment Services (CAPS), the Group's Payments Unit, contributing its know-how.By blending its own teams' expertise with the agility and creativity of start-ups, CAPS is looking to encourage the emergence of innovative solutions, following on from leading e-commerce solution provider Oxatis, software solutions publisher Dejamobile, and vein authentication system creators Biowatch.