National Stop on Red Week begins August 6th and continues through August 12th.

The Federal Highway Administration created the campaign in 1995 to educate the public and bring awareness to the number and severity of intersection crashes. This event provides a great opportunity to promote safe driving and remind the public of why it’s so important to stop on red. Join us on social to be a part of the conversation and make a difference! Follow and use the #StopOnRed2017.

To promote the importance of National Stop on Red Week, ATS has created the following items for you to share:

2017 Stop On Red Week Toolkit

Proclamation

Newsletter

Letter to the Editor

Tips for Promoting Stop On Red Week

Social Media Post Templates

Social Media Graphics

Media Pitch

Press Release

2017 Stop On Red Week Video

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People Killed In Crashes

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Estimated People Injured

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Cities With Red-Light Camera Programs

National Stop on Red Week Video

ATS urges motorists to remember these important rules when approaching intersections where there are traffic lights:

Yellow lights are an indicator to slow down and prepare to stop.

Come to a complete stop before turning right on red.

Scan intersections and approach with caution, even if the light is green.

Yield to pedestrians. The right of way is theirs.

To view more video that serves as a chilling reminder of the dangers that red-light runners present to our families and children, visit ATS on YouTube here: http://www.youtube.com/ATSRoadSafety

Toolkit

This toolkit is provided to help you communicate about Stop on Red Week. As always, your personal perspective and stories provide additional depth. We encourage you to add to this language to customize it for your use. In this toolkit you will find:

Tips for Promoting Stop on Red Week

Newsletter Article Template

Letter to the Editor

Press Release Template

Social Media Post Templates

Stop on Red Week Graphics

Top 10 Reasons to Stop on Red & Contact Info

Email Signature

Add this #StopOnRed2017 graphic to your email signature during National Stop on Red Week and let others know that you are participating in National Stop on Red Week and so should they!

Social Media Posts Template

This template is provided to help you communicate about Stop on Red Week. As always, your personal perspective and stories provide additional depth. We encourage you to add to this language to customize it for your use.

Twitter: Stop on Red Week starts 2MORO! This week is dedicated to driving safely & stopping at red lights. Use #StopOnRed2017 to join the convo.

Facebook: National Stop on Red Week 2017 starts TOMORROW! Introduced by the Federal Highway Administration, National Stop on Red Week is dedicated to educating Americans about the dangers of running red lights with the hope of reducing the number of collisions, injuries and fatalities that result from this risky driving behavior. Use #StopOnRed2017 to join the conversation.

Twitter: Stop on Red Week starts today through Aug 12! Show support using #StopOnRed2017 & share this photo.

Facebook: National Stop on Red Week kicks off today and lasts through August 12. Get the tools and facts you need to spread the message about Stop on Red Week here: www.atsol.com/stop-on-red-week-2017 Don’t forget to use the #StopOnRed2017 when you post!

Twitter: Add this #StopOnRed2017 graphic to your email signature during NSORW to let others know you are participating & so should they!

Facebook:Add this #StopOnRed2017 graphic to your email signature during National Stop on Red Week and let others know that you are participating in National Stop on Red Week and so should they! #StopOnRed2017

Facebook: #ByTheNumbers: In 2015, 771 people were killed and 137,000 were injured in red-light running crashes. It’s National Stop on Red Week – Spread the message! Get the facts and more at: www.atsol.com/stop-on-red-week-2017#StopOnRed2017

Twitter: Top 10 Reasons to #StopOnRed2017. What are yours?

Facebook: One in three Americans knows someone who has been injured or killed in a red-light running crash. Check out our Top 10 Reasons to Stop on Red! What are yours? Tell us using #StopOnRed2017

Facebook: In 2016, ATS found most red-light running violations occurred in the month of March. Now you know! Use #StopOnRed2017 to spread the message! Visit www.atsol.com/stop-on-red-week-2017 for more facts.

Facebook: Red-light running makes us feel all sorts of emotions including Share the #emoji that best describes how you feel. Download our toolkit and social media graphics here to spread the message this week to #StopOnRed2017www.atsol.com/stop-on-red-week-2017 #EmojiEmotions #Emojis

Facebook: In 2016, over 600K people ran red lights on a Friday making this day of the week the most deadly for red-light running! Help us spread the word by using #StopOnRed2017. Visit www.atsol.com/stop-on-red-week-2017 for more facts.

Twitter: 29% of red-light running occurs in the afternoon! Do you notice more red-light runners at this time? #StopOnRed2017

Facebook: In 2016, 29% of red-light violations occurred in the afternoon! Do you notice more red-light runners at this time? Get the facts about red-light running trends and learn how red-light safety cameras can help change driver behavior. Visit www.atsol.com/stop-on-red-week-2017 and remember to use #StopOnRed2017

Facebook: Red-light safety cameras are an important step in making streets and crosswalks safer for both pedestrians and motorists. Check out the Top Ten Reasons why red-light safety cameras are great below. #StoponRed2017

Twitter: #StopOnRed2017 is coming to a close; continue to spread the message to stop on red all year long! Visit www.atsol.com for tools and resources.

Facebook:Today is the last day of Stop on Red Week but you can still be an advocate for road safety. We are dedicated to educating the public about the dangers of red-light running and raise awareness about the benefits of red-light safety cameras and the importance of stopping on red. Visit www.atsol.com for more tools and resources.

To download the 2017 National Stop on Red Week graphics, fill out your name and email below: