Pejic walked JPG’s men’s runway in a dress, and he once again dons women’s clothes in Gaultier’s ads. Karolina Kurkova also stars in the campaign, which includes a shot of the blonde duo about to kiss. The photo is reminiscent of the equally gender-bending Kate Moss/Lea TLove mag cover. And it’s awesome. Because the ad makes us ask: who’s a lady? Who’s not? What even is a lady? So many lady-related questions!