Do you know why Steve Jobs always wore the same clothes (jeans, black turtleneck, white sneakers)? To help establish his personal brand. Obviously, his strategy worked. He had an almost cult-like following and people felt that as long as he was in charge of Apple it was going to be good. Altho

With Kenya’s tough economy, a cover letter and a resume isn’t going to make you stand out of the crowd. If you’re really interested in your career, having a personal website, a blog, or a simple About.me page showing a timeline of interest and thought around your topic of interest goes

I am no Trump supporter. But I don’t think Americans are stupid for electing a man whose speeches mostly consist of incoherent gibberish. Why? Because if you look closely, you’ll notice that America’s 2016 election process was successfully gamed by a man clever enough to use his persona

Yes, it may seem crass to talk about Jesus Christ in the context of personal branding. Jesus started his ministry with no desire for self-promotion, ministering to offer mankind salvation. Yet, none of you can deny that Jesus of Nazareth is the single most influential personal brand of the last 2,00