Website Cookie and Privacy Policy

At Pfizer, the company behind the Expect The Unexpected UK website we recognise the importance of protecting and are committed to respecting the privacy of information collected about our online visitors. Below we set out how the information that you disclose at this site will be held, what it will be used for, and details of our data protection policy. We also set out information on our use of cookies.

We collect personally identifiable information, such as names, addresses, telephone numbers and email addresses only when voluntarily provided by you when you register or otherwise voluntarily submit information to us. Some of the information we collect from you may relate to your health, which we appreciate you may consider as particularly sensitive. We will, of course, only process this information in accordance with this policy or as otherwise agreed to by you.

By registering for any Pfizer website, you agree that we may use the information you have given in the following way:

Your information will be held on a database within or outside the European Economic Area (EEA). Pfizer Limited of Walton Oaks, Dorking Road, Walton on the Hill, Surrey, KT20 7NS, United Kingdom, will collect your information as controller of the database and your details may be accessible to and used by other Pfizer group companies. As Pfizer is a global organisation, your information may be transferred within or outside of the EEA (including to the USA) where privacy laws may be less strict than in the UK. However, we will always employ appropriate technical security measures to protect your personal information to the same specification as defined in the EU law and to ensure that it is not accessed by unauthorised persons.

Your information may be used by Pfizer to provide you with printed and/or online publications, telephone messages, SMS messages and/or email communications (if you have agreed to receive these communications from us as part of the registration process). These will contain tailored information as part of the programme concerned.

Pfizer may also use your information to send you (including by email) other health-related information which may relate to your condition and/or may be of interest to you, and/or to conduct market research into medical conditions and the usefulness of Pfizer’s health information programmes (if you have consented to receive these communications from us).

We* may use the data collected in any interaction (offline or online) with us and other professional/scientific details and activities obtained from commercially and/or publicly available sources of professional or scientific nature to better understand you and general trends, personalise our interactions with you and engage your expertise and opinion:

(i) To better understand general trends: to analyse or predict our users’ preferences in order to identify aggregated trend reports on how Pfizer digital contents are used (without applying the results of these reports on an individual level).

(ii) To better understand you and personalise our interactions with you: to analyse or predict your preferences in order to improve our interactions with you, i.e., to deliver you the content (via our website or emails) that we believe will be relevant to your professional interests and match your preferred digital behaviour.

(iii) To engage your professional expertise and opinion: to reach out to you for your professional expertise (for example, in the context of surveys relating to products or services of a Pfizer entity or its business partner); to involve you in programs/panels of healthcare professionals; to collaborate with you on medical events, publications, or advisory meetings; and to seek your views on products and services promoted by a Pfizer entity or its business partner for development and improvement purposes.

* Pfizer Limited and its parent company in the US, Pfizer Inc., in charge of the global design and implementation of personalisation strategies.

Pfizer respects the confidentiality of personal information. Only Pfizer, organisations working with Pfizer in the administration of the above information, and Pfizer group companies will have access to your information. We may use third party processors to conduct research, process information or maintain websites, content, or programmes on our behalf, but your information will not be disclosed to any other third parties such as outside mailing organisations. While it is unlikely, we may be required to disclose your information by court order or to comply with other legal or regulatory requirements. We will use reasonable efforts to notify you before we do so, unless we are legally restricted from doing so.

Your information will be retained by Pfizer for the period of time that you are registered to one or more of our health-related programmes. You will at any time have the right to access your information, you can request that your information on the Pfizer database is amended, or removed at any time by writing to us at: IPC 1-1, Pfizer Ltd, Walton Oaks, Dorking Road, Walton-on-the-Hill, Tadworth, Surrey KT20 7NS or by emailing us at: DataProtectionUK@Pfizer.com

We aim to deal with your request (including unsubscribing you from any programme) within ten working days of its receipt.

Use of cookies by Pfizer

We collect information about you by using cookies, tracking pixels and other technologies (collectively, “Tools”). We use this information to better understand, customize and improve on our user experience as well as to manage our advertising. For example, we use web analytics services that leverage these Tools to help us to understand how visitors engage with and navigate our website (for example, how and when pages in a site are visited and by how many visitors). We are also able to offer our visitors a more customized, relevant experience using these Tools by delivering content and functionality based on your preferences and interests. If you have provided us with personal information (for example, through a registration or a request for certain materials, we may associate this personal information with information gathered through the Tools.) This allows us to offer increased personalization and functionality. Details on non-strictly necessary cookies and other tracking tools used can be found below**.

Your web browser can be set to allow you to control whether you will accept cookies, reject cookies, or to notify you each time a cookie is sent to your browser. If your browser is set to reject cookies, websites that are cookie-enabled will not recognize you when you return to the website, and some website functionality may be lost. The Help section of your browser may tell you how to prevent your browser from accepting cookies.

Alternatively, you may follow the links below to clear, enable and manage cookies in your browser:

If you are using a smartphone, set your preferences through the “Settings” app of your smartphone and/or the browser(s) app(s). There are also software products available that can manage cookies for you. You can also use www.ghostery.com to accept or refuse each cookie used by us.

This Cookie and Privacy Policy may be amended by us at any time. Please check this website periodically to inform yourself of any changes.

**COOKIES AND OTHER TOOLS USED IN THIS WEBSITE

Name and category

Type

Name

Function and purpose

Expiry date

Adobe Catalyst

Analytics

1st party

Analytics: To create reports about the use of a company's websites, applications, brand, and social pages, such as which links are, used the most, how visitors are finding the sites, how visitors are mentioning its brand in social networks, and whether the sites, applications, and social networking pages are running efficiently. Adobe collects such data through cookies and other tracking techniques such as JavaScript code, which may also collect information about your browser and IP address. More information about how Adobe collects data can be found here.

Onsite personalization: To provide content and advertisements on Pfizer’s website and within its applications that is more relevant to its visitors.

Tracks, collects and stores information regarding pages visited and content for use in email marketing (deploying content via mail). This is done by Marketo through cookies (Munchkin cookie) and pixel tracking. For example, Marketo may use tracking pixels to determine whether an email we sent to you has been opened so that we can measure interests and traffic patterns to improve our email communications with you.

To collect information about how visitors use our website. We use the information to compile reports and to help us improve the website. The cookies and other tracking tools such as JavaScript code collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the site from and the pages they visited.

More information about the Google Analytics tracking technology can be found here. Guidance on how to opt-out can be found here.

Cookie is used to compile statistics about how the website is used. Cookie is inserted and read by JavaScript to determine if the cookie is set. Cookie is set to collect statistics in Adobe's SiteCatalyst Analytics.

2 years

s_fid

Analytics

1st party

Single visitor identifier failure, if other methods are not available. It contains a randomly generated unique ID. Cookie is set to collect statistics in Adobe's SiteCatalyst Analytics.

2 years

s_nr

Analytics

1st party

Storing dates of visit and whether the visitor is new or returning. Cookie is set to collect statistics in Adobe's SiteCatalyst Analytics.

2 years

s_vi

Analytics

1st party

Single visitor identifier records the date / time. Cookie is set to collect statistics in Adobe's SiteCatalyst Analytics.

2 years

s_sess

Analytics

1st party

Used to identify unique visitors who are logged in to the site. Cookie is set to collect statistics in Adobe's SiteCatalyst Analytics.

This cookie expires when you close your browser, or when the session ends.

s_sq

Analytics

1st party

This cookie is used to collect statistics about how the website is used by Adobe's SiteCatalyst product. Cookie is inserted and read by Java when ClickMap option is enabled.

This cookie expires when you close your browser, or when the session ends.

This site is intended only for people resident in the United Kingdom. The information provided on this site is intended for general information and education and is not intended to be a substitute for advice provided by a doctor or other qualified healthcare professional.