But despite pulling a series of classic Pricey poses next to a treasure chest full of her bling, it was Katie's other chest that stole the show as her boobs tried to make a bid for freedom from her cleavage-busting outfit.

Hello boys! Katie's boobs make a bid for freedom

At the launch, Katie revealed she's been in touch with Chantelle Houghton following her split from their mutual ex, Alex Reid, saying: "I've actually been in contact with her behind closed doors and we've been discussing our own little things."