I found this infographic on Mashable, if you look at the stats and demographics you will see that your “customer” is right there, spending time on one of the fastest growing, popular, traffic sending sites.

Why use Pinterest?

Let’s go back to the stats and remind you that it is the fastest growing social network today.

You can use Pinterest to link pictures back to your website – this is great for your SEO.

You can promote your products and your services.

Now the question is how do you use Pinterest as a tool to help you market your spa or salon?

Create boards that will cause an emotional response from your client. Your boards should emulate your spa’s vision and a healthy lifestyle. The images that you pin of your services and products should be high quality and of course link back to your website, you can include your URL in the description of each pin. Create a board of weekly specials that you can update with a new pin every week that includes in the description all the details on the special.

Here are some examples of spas that have created great Pinterest Boards:

Remember that Pinterest is a social network, and social etiquette is rule number one. Repin, like and comment on other users photos. It demands up-keep; schedule time a few times a week to refresh your boards. If you are on Facebook and Twitter, post and tweet about your new boards and pins.