Popular Festivals

On Monday a host of names you probably know descended on AllSaints' Earlham Street store in Covent Garden to check out the brand's latest display. Titled The Biker Project, the exhibition sees 50 one off leather jackets suspended from the ceiling with the idea to highlight the design and attitude of AllSaints' pieces. A short film -below- accompanies the project, its focus being the brand's ongoing commitment to good quality clothing.

The installation is just the beginning of a global event AllSaints will be holding in the new future; it itself will travel to a new destination once it leaves London. "The leather jacket has always epitomised freedom and rebellion through exquisite craftmanship," says the brand's Creative Director Wil Beedle, and their focus on longevity is evident not only through the jackets quality, but through the display's location too. The Earlham Street store is the longest running AllSaints retail space, having opened its doors in 1999.