If you're looking for millionaires to invest in a hot mutual fund or polo players to fit a new
saddle, they're likely to be found on the lists of the ultra-affluent.

3.6 million of the "Wealthiest American Families at Home" and 102,000 "Millionaires and
Billionaires at Home." The lists were compiled from 66 different public sources and contain
telephone numbers for more than two-thirds of the names.

4 million prospects on the company's "Affluent and Influential" and "Millionaire Row" lists
come from public records and survey data, and from 70 to 80 mail order buyer files.

Financial mailers, up-scale catalogers and fundraisersare the primary mailers to the rich and
famous. The March of Dimes and The Red Cross mail to The Rich List Co.'s "Rich,
Receptive and Responsive" has 5 million wealthy contributors to political, religious and educational causes.