In
Grow, the new digital magazine from investing app Acorns (another of his investments),
Kutcher talks about everything from why he got started investing
to the best investment he's ever made — and it isn't a tech
company.

My relationships — taking the time to get to know [people],
what motivates them, what their challenges are. These things are
often overlooked. Investors get so wrapped up in returns and
numbers that they forget that the true privilege of their
position is to share a journey with exceptional people.

Kutcher's reflection has a practical takeaway for just about
anyone: The best investments don't have to cost a fortune.
Investing in relationships can cost as little as a few cups of
coffee and a handful of emails.

His advice to people wondering what they should invest in can be
similarly affordable:

First: Yourself! Double down on your own expertise, your passion,
the thing you do when you have free time.

[Then] pay attention. If you work in a grocery store, pay
attention to the items that you can't keep in stock, and the new
things that are hitting the shelf. If you are a contractor,
investigate the new materials showing up on jobs. Who makes them?
Why are they better? You may have a more educated opinion than
you are giving yourself credit for. Too often, people speculate
on investments based on what's making someone else rich and
forget to do a deep index on their own behaviors.

Invest in that which you would like to see become a reality.
Worst-case scenario, you lose money — but at least you will get
the life you want.