(Boonton, NJ, January 19, 2016) —
Real estate leaders once saw millennials as the driver
of a demographic boom in housing.

After all, the generation outnumbers baby boomers, who
are legendary for snapping up homes. But as millennials
head into their prime buying years, their effect on the
housing market has proven minimal.

Seeing opportunity, some brokers serve this market by
educating millennial consumers about home buying, and
they’ve invested in technology and young agents who
can relate to young buyers.

For example, Howard Hanna Real Estate Services is
wooing young buyers with its My First Home campaign,
which includes videos that walk buyers through the
basics of credit scores, mortgage applications, and
down payments.