Laos – new Beerlao White Lager – the winner

KPL) Lao Brewery Company, most known as Beerlao, launched its latest alcoholic drink “Beerlao White” in Vientiane on Feb 11.

“With slight growth in the Lao beer market in recent years due to already high per capita consumption of beer, and more beer brands entering Laos giving local consumers more choices, we need to constantly improve and innovate our business to ensure we grow and protect our high market share,” said Mr. Chansamone Phongchantha, Marketing Manager, Lao Brewery Company.

“The crafty line extension of Beerlao is in response to the changing consumer and market landscape, and to give our loyal consumers more exciting choices, as well as offer a compelling reason to attract new consumers,” said Mr. Chansamone.

Beerlao White becomes a permanent variant in the Beerlao portfolio, and the company began to brew 640ml bottle Beerlao White on 11th February 2019. However, its customers will still be able to continue enjoying Beerlao Amber and Beerlao Hobby until Lao New Year 2019.

Source: KPL Laos News Agency

Note: Beerlao recently had a 3-month competition to vote for the most popular Beerlao craft beer. There were 3 candidates Beerlao Amber, Beerlao Hoppy and Beerlao White.

Beerlao White was the winner and after Lao New Year 2019 Beerlao Amber & Hoppy will be discontinued. The remaining Beerlao will then be