Testimonials

“The company was the first one to collect information from its car users to make their FIAT MIO concept, proof of the intense automaker-consumer interactivity. The Bravo launching was another high point of the booth. Overall we could measure the excellent response of the public by the high rate of visitation to the booth, the busiest area of the event.” - Cledorvino Belini, President of Fiat Latin America.---------------------------------------------------------------

“Overall, the SHOW reveals the rapid multiplication of brands in the Brazilian market, diversification within the same brand. This is positive for the consumer and an extra challenge for the industry. It implies, above all, the effort by the manufacturer to make the consumer perceive all the differences of each model. And it is particularly where the AUTO SHOW helps to clarify our customer, since the purchase of a car combines rationality and emotion, the latter an aspect more connected to peoples’ emotional.” - Marcos de Oliveira, President of FORD Brazil.

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“This 26th edition of the SHOW is a great moment not only for celebration, but for the whole industry that gathers all national and international brands in the event. It is, in fact, a major milestone for the industry and a satisfaction for GM to be present in this occasion, what gives us the assurance that we will return to the Anhembi Pavilion in 2012.” - José Carlos Pinheiro Neto, Vice-President of General Motors Brazil.

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“This SHOW edition represents the maturing of the market, with new competitors, new importers and new products, and most importantly, in our case, simultaneously to what is being presented in other parts of the world. We are definitely opening a cycle in which sustainability lives harmoniously with innovation. The role of AUTO SHOW is crucial for the final customer and business, for the press, for our internal public, because our brand takes advantage of this great event to gather everyone around a same promotional campaign.” - Fabrício Biondo, Executive Manager of Marketing Planning for Volkswagen.

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“We are very pleased with the results obtained: The Audi brand perception by the public was excellent, the movement in the booth during the whole event was enormous, which certainly will reflect very positively on sales figures over the coming months. By all means, once more the event was a great success.” - Leandro Radomile, Sales Director of Audi Brazil.

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“The 26th Edition of the SHOW is a milestone in the automobile industry in the Country, because the industry benefits from the overheating of demand. In addition to that all brands are looking for new niches, those which were not active before, which is the second important factor of the event." - Alan Crean, Marketing Coordinator for BMW Group Brazil.

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