I hate the spelling too. It just seems so immature. I’ve seen these in cvs but didn’t look closely at them. Three of these look remarkably similar to three UD pencils I have. I plan on getting one to compare it to UD, can’t wait until I get a chance to back to the drugstore. Lots of good stuff in there lately.

I just bought the white shade to use as an eye highlighter, and unfortunately I really hate it. I’m so disappointed! To be clear, I applied it to my inner corner and right underneath my eyebrow. In those areas of my eye, it applied a bit clumpy and just not smooth at all. After a few hours of wearing it I looked in the mirror and it looked like I had flaky white skin around my eyes, it was horrible! I tried to apply this to my waterline, because I do like that effect and I should have known, since this is a thick product, that it wouldn’t work. Applying it to the waterline got clumps stuck in my lower lashes, and believe it or not, blurred my vision if I looked down! I feel like I sound like a negative-nancy, but I really like most makeup at least a little of what I try out, but this was just not good… Granted, if you want to ONLY use it as a lid shadow, then you might be ok, although it is not even too good at that. If you have any desire to use this as a highlighter or waterline liner, then this is not the way to go. A powder eye shadow is much more effective than this. Oh and it’s possible that my oily eyelids were part of the cause to the flaky-skin look after a few hours of wear, but I can’t be sure; that may be something to take into account.

The Canadian brand Annabelle has shadow sticks like these that apparently have the same formula as UD’s, but for $8-9 each (Annabelle’s a drugstore brand so it often goes on sale too). They can be a bit hard to source outside Canada but worth looking into if you like the UD ones!