8.
Digital adspend in CEE is growing at an extremely rapid rate of
+28% in 2013. Digital media is the second most popular
medium behind TV with 22% share of spend
http://www.aegismedia.com (Sept.2013)
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12.
Programmatic buying is one of the key drivers reshaping our industry. In the
US, about 1/3 of all display campaigns are already bought through RTB and
algorithmic type of technologies. Europe, driven by its Western European
markets, will experience a similar growth in the next three to five years. This
change is, literally, a fundamental one. It will progressively span across all
digital channels – and beyond, as offline media are increasingly turning digital
– to become the standardised way of trading media: after search, display and
video, the frontier today is mobile. TV, radio and outdoor will be next in line.
Marc Panic, COO, GroupM Interaction EMEA
Source: Adex Benchmark 2012, EUROPEAN ONLINE ADVERTISING EXPENDITURE
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15.
Publisher reticence will change in countries like Mexico and
Brazil, but it will take a year or two. After all, publishers in
the US and Europe warmed up slowly to RTB, and are only
beginning to offer their more premium impressions into
exchanges now.
November 19, 2013.
Source: http://www.adexchanger.com
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30.
Latvia: Digital media share to increase over the next three years
Lithuania: Online will become the second largest media
Estonia: Local main portals have reached their potential visitor
numbers and are looking to create new advertising sales models
Source: AEGIS GLOBAL ADVERTISING EXPENDITURE REPORT MAY 2013
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