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McCafé Billboard Gives Skiers a Tasty Real Time Snow Report On Their Way To Whistler

McDonald’s Canada is giving skiers, snowboarders and tourists commuting to Whistler, British Columbia a tasty update of the current snowfal...

McDonald’s Canada is giving skiers, snowboarders and tourists commuting to Whistler, British Columbia a tasty update of the current snowfall levels through whipped cream or foam peaks on top of hot McCafé espresso-based beverages on their latest McCafé Snow Report billboard.

Developed by creative agency Cossette in Vancouver, the billboard uses real time snowfall data to synchronize the whip cream or foam levels to represent the amount of recent snowfall in centimeters on Whistler / Blackcomb.
The billboard is located on Highway 99 in Squamish, British Columbia, enroute to the Whistler Blackcomb ski resort.