The hour-long webinar will offer attendees a chance to meet Paharia, recognized worldwide as the father of gamification, as he explores insights from Loyalty 3.0 and answers questions one-on-one. Paharia is founder and chief product officer of Bunchball, the pioneer and market leader in gamification.

Fueled by the power of big data, companies are harnessing gamification to rewrite the rules for capturing and keeping loyal customers, engaged employees and valuable partners. The webinar offers attendees a chance to hear Paharia explain how some of the world's largest brands and most innovative startups have employed the tenets of Loyalty 3.0 to improve sales, enhance productivity and create smarter, more motivated employees by building the one thing every company wants from every stakeholder: loyalty.

Loyalty 3.0, released in June by McGraw-Hill, debuted in its first week as the No. 1 best seller on Barnes & Noble's bn.com and topped multiple best-seller lists on Amazon.com. The book also reached No. 5 on the New York Times Best Seller List for advice and how-to books, and soared to No. 3 on the Wall Street Journal Best Seller List for hardcover business books.

Due to the interactive nature of the webinar space is limited. Interested attendees can register here: http://bit.ly/12uwSPb.