i never been a fan of black and white shoots because it doesn't focus on the clothing itself, it focus on the photo and the composition. The design of the clothing reminds me of all over prints but that's not to say it's a bad thing, it's good SO FAR, i want to see future line ups.

i never been a fan of black and white shoots because it doesn't focus on the clothing itself, it focus on the photo and the composition.

yeah i see where you're coming from. That was sort of the vibe i went for with the shoot (some film, some digital) because the bulk of the clothing is black/white or single color prints so we didn't think it took too much away.

we still need to get some better pics of the details. all of the garments have custom tags, woven labels, embroidered patches, ect. the jacket actually has a hidden pocket for a boxcutter incase you need to slash somethin.

shitty pic but you get the idea:

and thanks to everyone for the kind words. Its been a ton of work up to this point, but the generally good response from most tells me we're doing alright so far.

This looks so good! Love the style and the photos in the lookbook are awesome as well. Definitely considering copping a tee or two. Do you mind me asking what they're printed on or fit similar to? I'm on the fence between sizes.

This looks so good! Love the style and the photos in the lookbook are awesome as well. Definitely considering copping a tee or two. Do you mind me asking what they're printed on or fit similar to? I'm on the fence between sizes.

they run a little small and slim like American Apparel i'd say. so if you are on the fence about size i'd size up instead of down. thanks for the support either way wether you do or don't end up buying.