21 Points Social Media Does Best

If you’ re still looking for the best ways to explain to senior management or your team or your coworkers or your spouse what social media does, why it’ s different than the old way people used computers and the Web, and why people are giving two hoots about it, here are some thoughts to start the conversation. It’s a bunch of tools that can be used throughout businesses, in different forms. Think about the things social media does best in the following:

Social networks can amass like – minded people around shared interests with little external force, no organizational center, and a group sense of what is important and what comes next.

Social bookmarking means that entire groups can learn of new articles, tools, and other Web properties instead of leaving them all on one machine, one browser, for one human.

Blogs and wikis encourage conversing, sharing, creating.

Social software, like Flickr , 2 Last.fm ,3 and even Amazon.com , promote human – mediated information sharing. Similar mechanisms inside of larger organizations would be just as effective.

Social news sites show the popularity of certain information, at least within certain demographics. Would roll – your – own voting within the company be useful?

Social networks are full of prospecting and lead – generation information for sales and marketing.

Social networks make for great ways to understand the mind – set of the online consumer, should that be of value to you.

Online versions of your materials and media, especially in formats that let you share, mean that you ’ re equipping others to run with your message, should that be important (e.g., if you ’ re a marketer).

Online versions of your materials and media are searchable, and this helps Google to help you find new visitors, customers, and employees.