Posts Tagged ‘Branding’

There can be no doubt that Matthew Luhn is a master of visual storytelling. At only 19, he became the youngest animator to join The Simpsons while in its third season. Luhn later joined Pixar Animation Studios and collaborated on the most commercially successful and well loved movies of our time: Toy Story, Finding Nemo, Monsters Inc., Ratatouille, Up, Cars, Toy Story II and Toy Story III.
From Hollywood to the boardroom, Luhn now advises Fortune 500 companies on how to successfully narrate their brand and connect to an audience through visual storytelling. On September 13th, the Chamber of...Read More

How a brand new product turned into a brand refresh

If you’re like me, you probably hear or read about a new product every 30 seconds. I suspect that, also like me, you don’t remember more than a handful of those products.

But if you are the one launching a product to audiences within your own industry, they’ll be sure to stand up and take notice, right? Well unless you just launched the next iPhone, it can be a challenge – a big one!

In the fall of last year, we faced such a challenge with a client in the financial technology sector – CashEdge. Their services enable financial institutions to engage customer...Read More

The importance of storytelling

Image Credit: Mike Finklestein viaFlickr/CreativeCommons

Every brand has a story to tell. Finding that story is the tough part. Tougher still is crafting that story into something compelling.

As communicators, storytelling is at the core of what we do. We uncover, craft and find the right audiences for stories that convey — directly or indirectly — the messages we want customers to hear. In years past, telling our stories was simple: we pitched reporters, produced print ads and talked with prospects at trade shows. Today, we have untold numbers of channels with whi...Read More