As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.

If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.

At Home tapes Internet pioneer

Published on August 16, 1996.

Elise Gerich is joining At Home Corp. as director for operations and network management. In her role, she will oversee the deployment and operation of @Home's national network infrastructure. @Home investors include Tele-Communications, Comcast Corp., Cox Communications and Kleiner Perkins Caufield & Byers. Prior to joining @Home, Ms. Gerich was the associate director of national networking for Merit Networks, a non-profit state networking group privately owned by public universities in Michigan.