HP may not be selling quite as many TouchPad tablets as it might want to, but it's certainly not for want of trying. Hot on the heels of last month's launch comes a new, 64GB model.
Out in two weeks - in France, at the very least, if not elsewhere - the 64GB model is the one that emerged in early July in a leaked presentation …

COMMENTS

What are they on?

You launch a new, me too, product into a market with a dominant incumbent and make it the same price (if not a bit more expensive). It fails to sell in significant numbers, so you introduce a tweak at an even higher price?

Despite its (arguable) superiority to the iPad in some respects, it's surely obvious that it needs to be substantially cheaper to stand the slightest chance. If that means taking a loss until you can build up some volume sales, that's the price you pay to be in the game. If you don't want to pay it, don't play.

Many Android tablets are smoking the same thing

People prepared to pay silly money have already bought an iPad. The only way to beat the iPad is by undercutting it. The margins are so obscene that it shouldn't be hard to do. If necessary some of the more superfluous stuff like 3G, compass, GPS, rear camera can all be dumped.