How Paul from Brooklyn started their logo design journey

Company name

Paul Rich Music

Overview

My company, Paul Rich Music, has been in business since 2001. We're an established live musical entertainment company that specializes in providing creative, elegant live music for private and corporate events throughout the New York City area. Our product is classic in the New York style, refined, elegant, yet musically POWERFUL, energetic and fun. We've traditionally been centered around one band, but are now branching out to offer all types of musical services (jazz trios, specialty groups, single musicians) for all types of mid level to upscale events. We are recommended by some of New York's premier hotels and restaurants, as well as by the City's most respected event planners. We're Brooklyn, NY's only vendor of this type. It's a FUN business.

Tell us a bit about who you are and the people you reach

My customer can generally be described as the following: well-off financially, into a diverse mixture of music (often times musicians themselves), thoughtful, creative, genuine, successful in business or artistic ventures, international, elegant. The age of my customers range depending upon the type of event: if it's a wedding, they can be from 23-50 or so. If it's a simple private party or corporate event, it can be any age. People who enjoy jazz and standards LOVE what we offer.

Requirements

I am looking for a new logo for the company. The logo will be used for the website, business cards, brochures, etc. This logo will be the identity of the company.

The color scheme of the logo must fit the color scheme, size requirement and style of the following website template. This template is under construction and will be our website going forward once complete:

Note the title bar where the words "Paul Rich Music". That is where the logo will be and those are the words that the logo text must be - Paul Rich Music. The colors used could be a metallic silver, white, some combo of white with red, silver and/or black accents, etc. The main purpose of this logo is for the top of my website, all else will follow.

I'm looking for elegant, classic, refined, artistic, genuine, authentic, trustworthy, transformative, powerful, fun. The logo could either be simple text or with a symbol, as long as it captures the essence I'm looking for. Some have mentioned a butterfly. NOTE: the size of the actual bar where the text is is approximately 979px by 120 px with a tolerance of 5px in these values. I think there's more room spreading leftwards from the text bar, but I'm not a pro at this stuff.