Tag: logo color

When talking about logo design we all know the public should be able to get the brand message in matter of seconds. Yet, having a logo with an extensive colour palette or relying too heavily on colour are very common mistakes.

Colour should be the last feature when making a logo, mainly because a logo has to look good in black and white as well as colour. That said, having the right hint is still important. And as general rule a logo design shouldn’t have more than 3 colours. Excessive use of colour can cause confusion. And a logo design can’t make a good impact with a large mix of shades and hues.

Color influences our decision-making. In marketing and advertising, color is used to shape an impression. Color in logos and other marketing materials affect emotions and perceptions, and for this reason, color is an essential component of designing a logo.