Blog Comments & Posts

I buy the last line of benefits of links because I have experienced it. It is now more of domain authority then a particular page. For example, Moz's many blogs don't have such a huge number of back-links but still they are ranking well and relatively new article also started ranking well in pretty short time. Same is the case for news organizations' websites. So I believe one super viral articles earns back-links which can lift the overall domain authority as well so is ranking of your other pages as well.

I am going to edit because I want to add one more point which is related to UX. More loyal readers means increase in avg. time on site and it can lift ranking. Though, Gary (of Google) denied it outright but Rand I have little support for your experiment.

Google does say that they don't like your search result pages in search result, but whenever I type little tricky local search query, they show ton of such search result pages in ads appear on SERPs. So it seems Adwords ads are not spoiling search quality but when you want to do it in organic, you are spoiling it.

Very good methodology explained Mark. I believe, testing should be done randomly, particularly in our field. I personally don't trust fully on tests performed by saying specific things. We know how political surveys are conducted and misrepresented. Similarly when we instruct some specific group of people to do specific can give us idea but still it can be considered far away from truth. This is the reason time duration is more important and run test 3-4 times in different time of the year.

Personalization and Brand, these both are going to be inevitable truth. We even can't believe how much data Google is gathering for personalisation and for their own analysis purpose such as explained SQ in this WBF. For those who don't know, here are URLs to find some super information Google has gathered for you.

I also felt the same way but little bit more digging dipper, that reversed my views. The Higher organic visits while running PPC campaign is probably due to last attribution model of analytics. So a user clicked once on ad and landed on website then after personalisation and search history start working to give organic visits. My analysis is based on also practical. More visits through PPC also increases the organic visits while reduce in PPC budget also reduces organic visits.

Hey guys thanks for the reply! But you should notice that lions is not category in animal. It is not a page linked as category. It is search result page. See two URLs in the search result, one for lion and second for lions have different results as well. How to index those search result pages is my question.

Thanks for very detailed post. One question puzzling for so long related to this topic. When we search "Lions Photobucket" the first few on the SERP seems custom search URLs. How to index those custom search URLs in Google?

No one discloses their subscriber no. with precise no. particularly there are many more competitors. Hats of to Moz and its management. Its figure for fund raising and Moz made it public for people like me to encourage potential subscribers.

Filling up fuel through credit card (having email notifications on transactions) and based on mileage data of your car and current fuel price, Google Now can remind you to fill up the fuel tank while passing through fuel-station.

@Samuel Honestly after being too much bold and loosing so many prospect I have now almost moved to profit sharing or lead based inbound marketing. That gives me satisfaction because it allows me to do what I feel good for them and good result means good earning that makes happy both of us (me and my client). Obviously not getting paid for initial few months but that is accepted by choice.

When Mr. Rand said the classic keyword focused SEO (including link building) is broken, I am shocked. I thought that there are still queries like "guaranteed SEO services" reporting in webmaster. There are people who still want guaranteed ranking for their bunch of keywords.

But thanks Mr. Rand for giving a new process and so the definition for keyword based SEO. Today's keyword research is not about those hard coded broad phrases, but it is about what people are searching right now. What people are asking for or looking for give you bunch of nice and handsome long tail keywords.

That is great reference. A proper storytelling formation of content force user to read even a lengthy post. In fact, many people go through highlighted sentences in article first and if those are new to them they dig dipper in explanations. So not just title but subtitles and highlighted sentences are also very important.

I was just recently thinking about Cadbury ads. I think eat some sweet while celebration is tradition and followed across the world. Cadbury has designed and nurtured whole branding around happiness and celebration. Thanks Gianluca, you have just joined the anecdotes and presented well researched references. Connecting human psychology with marketing has huge potential to produce gem of campaigns.

I agree and I never have any doubt about Moz and its content quality and link policy. But still it happened that one of the author got warning. To be honest, what I believe is, Penguin is more about link patterns in bulk instead of ethical or not. And yes of-course about those link networks which was helping in bulk linking.

As Gianluca said, links still matters. First page of SERP has only 10 listings and what if 20 websites have optimized their content nicely? Links and other off-pages signals are as important it was. Off-page signals and their weightage change but still must to rank.

I am fully agree with wide definition of on-topic. I don't care about what the domain is about, I only care about the context of that web page from where my link is coming.

But to be honest, all these arguments coming to one point, is the link adds value there or not? Simple! Rand has done a White Board Friday on value adding content. The same thing extends to value adding links. Is the link helps reader to know something or do something regarding the context? If yes, then it is quality link.

But when you are earning links, you never know or control what kind of links is coming. So I value all my links and I think somewhere they are helping me in ranking because no one knows how Google algorithm considers co-citation and co-occurrence. We all know "Google Bomb" (a classic case of bad co-occurrence)

I think those review centric websites narrowing the local result from maps or Google business. Once it was around 4-5 now reduced to 2-3 avg. So compete with Zomato for a local restaurant is now definitely hard. So thanks Miriam for helping local business to stomp the competition.

This is what Gigaom says on its sponsored articles (you can say disclaimer),

"This company has published hundreds of sponsored posts over the years and not a single one of them has influenced our decision-making process about how to cover the tech industry. Since I’ve been at Gigaom, our editorial group has never been asked by a sponsored post salesperson or client to alter our content-decision making process in order to ensure that client’s continued business, probably because they know our response will be to politely request that they go pound sand."

Isn't is generic and looks like similar statement used over years?

It is huge business. If I present an example of an extent, one of top news channels in India covers film review in a prime time show and promote film as saying it has earned so much money (of-course without any official source back up) without any disclaimer too.

I want to ask Rand one question, citing other resources from a blog is good, bad or okay? Refer another resources helps to put a point in complete while at the same time readers get annoyed if there are many. Some balancing needed but how? Can you tell us implications from ranking perceptive and readability also?

Don't know whether its part of technical thing or about IA, I think its related to both. Any ways one added tip, don't hide content under tabs or jscript as Google ignores it. Instead create sub-pages or use neat and clean header tags. Best practice is to show important content on page in readable text without any clicks.

Great Whiteboard Friday Rand! People often refer the guides available in the public domain to improve the CRO but it is changing with every call-to-action. The simple process of CRO is to do the comparison of Real world vs online shopping or whatever you want from your visitor. How visitor behave when they come to your shop and how you gonna satisfy them, exactly the same way you need to answer all the questions on your website to sales happen. There are five steps in which you can divide the customer shopping journey and then analyse behaviour in each step separately.

1. Learn and Share- Customer educate himself about the thing or topic

2. Find and Select- Find and select best which fulfil his requirements and comes in budget

3. Purchase/Pay - Its matter of authenticity. Its phase before transaction happen. You need to give lot of promises (which you have to fulfil later)

4 Pick-up/delivery - here transaction happened, its time to fulfil promises made earlier (this more relate to eCommerce)

5. Return/Services - Its time when you work to retain the customer

Analyse the real word scenario in each step and think how you gonna satisfy the customer in each step of conversion funnel.

I am writing each step in detail and first one is completed but waiting to go live.

And now Google also announced the shut down of keyword tool in upcoming few months and they have also recommended keyword planner. Google has taken data back by "not provided", now they are giving it back with some accurate and specific data. Thanks for the post! Now many people will read this post as they don't have much knowledge about keyword planner.

Yes, absolutely! Yandex, Russian popular search engine, has launched movie ticket booking on search engine itself. Though its beta version. Google and other search engine will definitely move towards search 5.0. We will see some more experiment like this in near future.

This man is genius having huge amount of knowledge and fantastic presentation power. This is something like roller coaster through search industry for someone like me who is just a small baby in this industry. It gives an idea what the future will be.

We talk much about social signals in search and make arguments so often. How easily Danny has explained that social signals is inevitable as more and more people now using social platforms to give feedback. Google will also come on this signals not today then any other day.

Absolutely spot on! Excellent Whiteboard Friday! I would mention few points I like most,

First, Your online presence should reflect your brand. It's possible that your brand is already established offline, but online, you should keep in mind that your competitor is just one click away. When someone comes on website of brand "XYZ" and it doesn't impress as much he/she is impressed by their offline presence, there high chances to try some other brands.

Second, very particular to readability. User agent specific rendering is now almost compulsory to get traffic from every possible way. For example, a blog or news post, pagination in mobile version is really good option which highly improve the readability.

Retain the customer is lot easier then to find new one. It's always important to satisfy your customer. One mobile and other recharge's platform in India provide support through twitter. They don't have any contact no. But in context, they have more than one million app download in Android only. I must say they have chose right platform for support (without spending a penny).

I have heard people are talking like "Don't explain SEO to client as they are eager to learn and then do it by self." I laugh at such comments. The client who is busy in his business want to spend money on SEO will never such things by self. It will only secure and increase your value to them. If any client does these things itself and don't award you project, I must say that is not probably your prospective client. I will not include in long relationship with you for sure.

I am confused on one point. How social media links like links from Facebook and twitter can help in ranking higher as they are no-follow? Google has already told that they are still using backlinks signal. They use social media signal from Google+ only and that too for personalisation in SERP if you are logged in.

The actual thing is spam and manipulative techniques work most of the time till today. These Panda and Penguin updates are here since last two years only. Still, I bet such manipulative techniques works for small and local businesses. There are two main reasons. Those small businesses hasn't much influence neither their competitors have. Second, these techniques works because something can get more benefit where nothing has done. In local businesses if your competitors are not doing any thing, even your manipulative techniques will work for sure. I bet there are so many local companies in Asian regions performing well in local SEO. SEO word might will change but the old monk will not go till awareness about SEO in common people increase. The more the competition, the more quality improves to stay in market.

The methods and techniques we were using earlier and worked fine for years, now it is leading us towards penalties. This is ridiculous. As a webmaster we have to tackle such issues and we have dig in details. This is perfect guide. Still there are so many things which is confusing and we can't be sure about those. I believe that, when submit request to link disavow tool, website or page automatically get reconsideration by Google. So first up try to remove bad links manually, then after remaining bad links submit it to disavow tool.

This is fantastic post. One more time Dr. Pete at his best. Semantics+Sentiment is fabulous method. The most I like in that is only two way feedback. Either you like it or not. You can have more specific features though. So I can look at some specific features which is more important for me. One more thing, by using this we can compare the products more easily. Pick important features you like and compare. Choose which suits you best.

People talked a lot about success of FB ads when GM stopped advertising on FB. Two scenarios where different advertisements succeed. First when someone looking for something desperately. Search network advertisement falls in this category. Second, when someone is free and refreshing mood on internet. Facebook ads falls in this category. These advertisements require some thing extra ordinary to catch the attention. FB ads also need same. You need great visual ad in market place or impressive content for sponsored stories.

We always look at direct goal conversion. But as I have said, in second type of advertising, people only looking, they are not desperately looking for something and its not necessary to buy immediately. There you need some impressive extra ordinary punch to sell something. Still you can't get goal conversions as higher as search network advertising. But against it Facebook ads are much cheaper compare to others. Its definitely worth to try. Branding and brand awareness is extra you will get. You can't measure that extra benefit by direct goal conversion.

If I conclude all these factors in one sentence "all filtering criteria used in PPC and adwords have an impact on organic search result as well". We know how adwords filter users and shows ads. They have the algorithms for filtering and I don't see any reason to not use it in organic search.

For example, Re-marketing justify the search history factor. I have experienced that one also. I have searched for honeymoon packages for a while. Then after everywhere Google show me those related ads for too long. Even in Gmail I have seen those ads.

Hey Rand ! I just want to salute you. This might be great example of improving on good works of others. This is something everyone can do to engage the customers. Hats off to SEOmoz guys...and thanks for helping the industry.

Hi Erica, very good tips. I am used to follow most of them. Speaks a aloud is just awesome and I use more often. I also force my friends to listen it if they are free. They are my best critiques. By the way, have you tried in acting? You are good at it ! Just try it. You know advise is free. :P :)

Retain your customers. Just don't let them allow to go away from you by providing them excellent services. Each and every customer will be your viral path. No one can stop traffic coming through that way (who knows when search engines).

Go viral on social media channels by presentation, video, blog posts etc. Don't choose one of them because we know about recent comment on infographics.

More importantly we need to educate designer, developer or whoever we work with. If we educate them about the things we need to implement then might be they come up with better solution and more importantly they keep it in mind for next project.

This is something what we think but don't speak in public or write. Definitely we can't ignore search engines, after all more than 1 billion searches people doing on Google only.

The one thing that I don't understand is, a website of small business getting more that 60% business from organic SEO that means they are serving good to those people and people are also happy with their services. That means search engine also suggesting good option to their users. How they become bad in a night? There are definitely spammers hanging there but there are also good player as well and both are going into the crunches at the same time. Recently Google's manual actions and messages are really good and we should appreciate.

In 2012, we webmasters wake up everyday with finger crossed and that is really challenging.

Rand has discussed serious topic really. There are many on the web try to create content everyday and by doing so they just ended up on scrap. Apart from that the, in the hurry of content they just describe the things in much bigger way like we are doing Blah Blah Blah...People can't see you on internet don't mean you can fool them. Just be realistic whatever you have and simply show them. Not only content matters for conversion as well. There are many more things. For example, if you have put your office's photos can also impress user and can give assurance that you are to whom I can trust.

I like Dr.Pete's one point most that people coming on Google because of Organic search result. If they come then there is chance of click on ads.

The updates like Penguin is also frustrating. It is known technique to build links with anchor text to rank higher for years. If someone doing it honestly for say 7 years then definitely his website should have many links with same anchor text. If Google penalize those today then it is totally unfair. There are few spammers, but to overcome those Google also being crude with honest one.

I want to remind one post of Barry when Google had penalized seroundtable for passing link juice. Barry has challenged openly and didn't remove. Even today links are there. But those small businesses can't do anything.

Definitely people like Barry and Danny are respectable for whole industry. The people shouldn't abuse them is not good at all. But It is possibly high level of frustration loosing 90% of business in morning suddenly.

it really confusing. One more question is exact match and broad match. All the queries related to or include "Justin Biber" in broad match counted as one or different for all instances in final percentage?

(not provided) of Google is frustrating industry people more and more. Recently Danny Sullivan has tweeted that Google said user privacy is the reason behind (not provided) then why (not provided) is not in adwords traffic data. If that data is so important for user privacy then it should not be disclosed anywhere.

Nice to see SEOmoz has published a post about basic things of SEO. Once I have found that designer has used header tags at improper place to bold the characters just. I don't blame him because he doesn't know the importance of it from SEO perspective. Every agency or in-house team should make an excel sheet listed all these basics so that anyone in fact a newbie can check it in few mins.To be honest, this post can be written in more interesting way. :(

This change will be interesting if Google follows more because categorize few queries as whether it is brand name or simple keyword is really difficult. Every coin has two sides and yes this has also. Few good people also get punishment. Might be there will more good people will get punishment than the earlier update like Penguin because I have seen so many good website having EMD.

You are genius Dr.Pete! You have put really hard work. A big thank from me for doing such hard work for the community. As Barry says SEO community is strongly bundled community among all.

I am really curious to know more about EMDs and Mozcast has done it. Your last post was really good dive into deep. There are so many queries and results I have analyzed before you incorporated data here in Mozcast. I have also started a discussion on LinkedIn group of SEOmoz. I firm believe and Mozcast also suggest the same that more than three percent result dominated by EMDs. I have seen so many people seen who are choosing EMDs for selected keywords and performing well without doing more work. I am scare about that a little bit because I think Google will go for algo change if not in near future then any other day.

I am too young to suggest, but still I want to say that social media is hot topic. Mozcast should include social signals. How many percentage of SERPs results social media platforms occupy? Might be you can choose few top social media platforms for that.

Great WBF! Few things really simple and effective but don't know. For title, Dana you are absolutely right, only 80 characters shows and you have to describe best in that to create impact.

Use of hashtag, I would probably go with that. There is two benefit, first twitter is definitely biggest advantage and second is Google+ uses hashtag as well. So to get benefit on SERPs ranking you should use that one. Even few time I have noticed that results from twitter and LinkedIn preferred over Facebook in SERPs of Google.

I think that for low competitive keywords exact match domain make much better sense. I have started a discussion in SEOmoz group on LinkedIn. Here is the link, http://tinyurl.com/9khkvg8

Interesting answers came from the people. Few have also shared their experience as well. I have also checked the competition of your keyword "dentisti croazia" in Google Adwords keyword tool it has approx 1900(exact) searches per month. SO what I believe is, the combination of local business, country specific domain and EMD or PMD still work fine. At the same time I also agree with Dr.Peter that aggressive and spammy link building can cause a problem post penguin.

Pretty nice tips! If some asked for something and you are not going to write but someone already has done it and you know that address, just refer it to needed and don't forgot to mention the original author. That will improve your credit on both sides.

Best example of consistency is Berry of search engine roundtable. Every day regular tweets and three times a day means target all the audience comes live at any time of the day.

Best example of usage of hashtag, follow Ann Smarty of Myguestblog and see tweets of her.

These 7 result pages again insist that Google wants to tell us that it is not charitable trust. Google is commercial company and wants that more and more people draw towards paid listing. The second reason that force me to beieve this is, Google has implemented cached screen shots for only organic result. They should have implemented this for PPC listing. But if they do this, it will lead to less clicks simply.

So what we need to do is just get ready for more shrinkage might be up to 5!

Great WBF Rand ! SEOmoz have done a lot of work and that's why they have chosen only three twitter, fb and G+. +1 for that last tip. It's nothing but total waste of time if your content re-pinned hundreds of times but very few buys.

I am also feeling the same thing in last few days. Too much sponsored stories on the right side and never clicked. It looks something over studded. Facebook should really control those ads. I liked the twitter's concept of promoted tweets and I am glad to see that promoted story concept working fine in this scenario. Last sentence is probably most important. This case could be different in different scenario. Actually the other post linked from here show the different scenario.

That's great say Dr.Pete, very few likely to hit by negative
SEO. The hype of negative SEO is too much because of the Webmaster messages
that Google has sent. Actually Matt Cutts has also clarified that those
messages sent by manual. Read
here more clarification. Because of that, people started to blame that my competitor
has done negative SEO.

Second thing is, I have seen so many people has built links
using some sort of keyword anchor text, hence more than 50% of back links
coming with same anchor text. Which is clearly insisting that these are
definitely not earned links and so that got Penguin Penalty. They also started
to blame negative SEO. It’s a case of negative SEO but done by yourself.

So these are two main reasons behind the propaganda of Negative
SEO. Actual things are different.

This is one of the best post since I am here on SEOmoz. This is the case where post content is very important but comments are very very important. :)

I use this online tool for to get my on-page factors right and track.

http://www.check-domains.com/website-analysis/website-analyzer.php

It also contain some fun as well, like PR prediction, bucks require to spend in PPC to buy equal number of visits the site getting organic traffic. By this your client can know how their money are worth to spend in your agency.

I also use my slides as crutch. What I think is that to speak for next slide before it comes is something odd. If you have slides and give presentation without using it at the right time will break your integrity and also lead to redundant content repetition.

I agree with you Dr.Pete. Now Google wants we should measure the on-page factors by Tailor's measure tap! We shouldn't care about this. Do it as you wish, don't think about what Google will consider. The other case is no-follow. Recently Google said that no-follow attribute can be used decide site's priority. Means there is nothing like Google crawler will not follow that no-follow link. Google is really messing up things.

I have used Way back machine for a hacked site to extract exact URLs. I have used Google search's "site:" query. It is good if you have to handle the case not older than 3-4 months.Great WBF Michael! Short and sweet, really helpful.

Second one is most I like. There are many new ways by which you can present the existing ideas and topics. Infographic is one of the best. People, in particular I, love infographic as it has power to explain things in easy and speedy way. After all which is good content? The content which engage the readers, it doesn't matter that it's new or old.

That is the case I have faced. Client expects all things from us; they are ready to give bucks. They tell us hire content writer who knows their industry. But it’s not performing as expected. Actually client is the only person who can create great content but they excuses about time. It's really sad for them as well as for us. But it is actual scenario.

One problem I come across in YouTube is, someone has seen few videos on the machine they remember the IP. When other someone use YouTube from the same machine the videos seen earlier is shown first up in the result. Is there anything to clear the cookies for YouTube only? Not whole browser cookies.

By the Great post Ann! I think there are few people who levarage the benefits of YouTube videos. Now certainly I will do it. I have one channel of my clients' video testimonials. Have you any blog post to optimize best?

I agree with you! The client will decide our category. I consider myself as a vendor, because we have to give promise to clients respective to the money they are spending. What I have seen in our industry that client comes to us with their expectations like these are the keywords I want ranking or I need number of visitors weekly or monthly or I need number of likes, shares or +1s on social media etc. Then we have to decide the strategy to achieve that goal. In some cases we have full or partial data access. So all these activities put me in between, but as I have said I consider myself as vendor. :)

I thinks Danny also said that, see Google from a common man's point of view forget everything Panda, Penguin etc are the words we know, the common man doesn't aware about that, then Google is the best friend. Bing is somehow competitor in US, Biadu in China is competitor, but other than that whole world is just a fan of Google. There are so many people like me in the world who have opened Google.com when got internet access first time. That's fact. Google is not going to die in near future at all. They are improving and for sure being best with the time.

After reading this post I have checked my GA. There is definitely something. I have got 30-40% increase in traffic for 4 days 6/4 to 6/7. From friday went back to original. Then weekend effect not much traffic. There is one more hike is on 5/15, which is big hike in context to other around day's traffic.

GA's funnel in Goal section is also very useful way to find out poor pages. You can easily track your visitors' path in which way they are accessing your website. The pages with maximum drop percentage are your weakness. Look inside them and change it. For example, in e-commerce website check-out page has high drop rate, then you should check the content like disclaimer, return policy, customer care help options etc things are fine otherwise the customer continues to drop from there because they are not getting clear ideas.

I completely agree with you Mr.Stuart. Many companies offering dozens of services like PPC, Organic SEO, SMO, SMM, Blog marketing, content marketing etc etc. First question to ask is that have you a single expert for all these services? If you have not and you work with client who demands that service will not be satisfied by your service and will bring down your whole company's reputation. It is simple, if you want to go everywhere, you will be ended up on nowhere.

So many comments are telling the exact things which you have showed in example. This is really so sad for this industry. The players are gambling with clients and when client feels that he is fraud by the company then after client will not trust any company and understand all the companies just Snake oil salesman.

Thanks Dr.Pete! Such types of posts are really helpful to show to the clients.

I would like to add one more link building metrics, Alexa rank. Some time a new website of raputed brand or person doesn't have good DA, still its worth to get back-links because it will pass good value in future. The blue Alexa bar shows how much traffic the page is getting.

I have one doubt about relevancy. If a page has high PA and DA but not relevant to your content then is it worth to spend time to acquire a link? I have one contrasting example of Wordpress MU. They are getting good ranking because of the links those they are getting back from their users giving credit. Most of those links coming from non-relevant content. Though, they were penalized by Penguin update, but it was the case of exact match anchor text.

Hi Rand, looks like Penguin update is all over you. :) .People are getting started to afraid by building the links through traditional methods. But you are doing great job to explain the other side of the coin that there is a thin line between spamming and acquire link by providing great value. There is no need to change link building methods but need to change our intention.

One more pro tip from my point of view, blog commenting is a part of community engagement or you can say social engagement and hence to be regular is equally important. Disappear for one month and people will forget you. Just continue your engagement. Sometime people post comment and someone has replied to that comment but there is no reply from first one. Come and post your reply and view until conversation get over.

So one more typical way of link building is going to die in near future. I guess inbound marketing will be only option for link building after few years. Basic intention of Google is, you should acquire the links by your Excellency, don't build it in easy way.

Hi RuthBurr, good warning message to SEOs. Don't waste your time to find tricks and loop holes to be magician of SEO. The return or value you will get for few months or might be a year by applying tricks is far less than the return or value you will lose when you kicked out by animals such as Panda and Penguin.

This is the answer of why only 14% SEO trust Google. People use WP themes or WP blog and link back to give the credit to original author is not at all wrong or spamming. What this example suggests is that taking credit for hard work you have done is also danger :(. I am not critics of Panda in particular as many people building manipulative links instead of natural links. But in such cases, there is just little thin line between manipulative links and natural links. This is loop-holes and hope Google will differentiate it. Its really difficult to recover from penalty for small businesses as its difficult to get media attention in short time.

Couldn't agree! Certainly meta keywords are not useful for Google specific SEO, but I never came across any post which tells that meta keywords will harm you. Keyword stuffing is danger, but natural keywords are good practice. If not good then no one can say it bad as well.

All these Panda, Penguins and others are here to reach the heart of the problem-"intention". Anything you do with intention to help your users or readers you will be rewarded. Anything you do with intention to misguide the crawler then these animals will kick out you. Everything done to bring smile on your users' face is good practice and nothing problematic with that. Simple!

Larry you just shake up Facebook. This is the best example of viral marketing in my life. Certainly it's a case of best content released at best time got best attention and goes viral comprehensively. Might be FB is staring at you. :)

Couldn’t agree more! How you can measure the goal conversion rate or ROI in GM's case? If someone spending time on website doesn't mean he/she wants to buy a car in urgent. GM can engage with public through Facebook and can bring the awareness about the feaures that they are providing. Facebook can become a medium for a company or brand through which they can say to people that if you want to buy something buy it from us because we are giving so and so benefits to you. Suppose if someone is aware and engaged with GM, then if he/she wants to buy a new car in future definitely will look at GM once. Still there is no guarantee of selling.

I am not saying that GM has done wrong. There must be a reason behind this, but they surly miss a huge crowd available on Facebook.

Social media is about influence, branding and public awareness. Client always asks us that where is the clicks coming from Facebook? They just can't understand the purpose of social media marketing. We should show them the brands like Coca-Cola, Cadbury etc. How they have built a strong community and fan base over Facebook? Social media is a platform by which you can force the people that they always think about you. You can't measure the success of social media campaign by clicks or goal conversions. GM also think same as other typical client thinks. It’s very true and sad about GM.

2nd tip is most I like. Help some local charity will build some good ethic value and create a unique personality.

One key I want to add is the patience. If your thoughts are in initial stage then start 3rd tip today itself. Some time you get frustrated. No one coming on my blog, no one reading it, no one commenting it. But a great point Neil explained in previous post and a chart is there which is showing that as the number of posts increases the readers will also increases. Quality of content will also increases as you do it more. You will get influence in social media and industry for sure. Just keep going on and on.

I agree with you. I have just read fantastic post by Joost de Valk and I would like to quote few great words here

"To gain/regain the traffic from Google, you need to pay by their rules and in all honesty: those rules haven't changed all that much over the last 10 years. The only thing that's happening is that all the ways people found of bending those rules are slowly breaking. Client expects us to come up with a silver bullet. There are no silver bullets in SEO, just a lot of shiny silver drop of sweat, coming from your forehead."

Thanks Dr. Pete. You always come up with us to face the problems of us. Congratulations for reaching a milestone. Hopefully you will continue your great work.

An old thing in new clothes. By the way, good work. Infographics is brilliant. I would have expected more detail explanation from SEO point of view. Other postes referenced here are good than this one :)