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Amidst all the speculations and rumors, Samsung in a musical unpacked event unveiled its Galaxy S 4. The successor to the best-selling Galaxy S III just got bigger and smarter and Samsung showed the world how a successor is produced by incorporating some of the beautiful technologies in one single smartphone. With a lot of hustle and bustle at the Times Square and the Radio City Hall in New York, the press conference started with the little secret messenger Jeremy accompanied by Will chase and an orchestra for the Musical launch. Later, JK Shin, President and Head of IT & Mobile Communications Division at Samsung took over and gave a pre-look of the device as he said, “With the GALAXY S 4, Samsung is again going to enhance the way we live. All the innovative features of GALAXY S 4 were developed based on the insights and needs we found from our consumers all around the world. Following the successful GALAXY S series, this phone is yet another great proof point of people-inspired innovation. At Samsung we’ll never stop pursuing innovation conceived by people, so we can inspire them in return.” A few hours into the event, Samsung rewarded JK Shin by making him and Yoo Boo-keun, the head of the consumer electronics division one of the three CEO’s that will now run the company.