Delicious, convenient and affordable

WHY PLANT BASED

Better for you

Several peer reviewed papers published in scientific journals conclude that vegans are at lower risk of several diseases, such as cancer, heart disease and organ failure. Leading experts at the frontier of human nutrition advocate plant based diets.

This meta analysis published in the US National Library of Medicine reviewed 96 peer reviewed studies and concluded that vegans are at a 15% reduced risk of cancer and 25% reduced risk of heart disease. Many prominent also experts advocate plant based diets - David Katz, Director of Yale Prevetion Centre, Kim Williams, former president of the American College of Cardiology, Colin Campbell, Professor Emeritus of Cornell University and so on.

Better for the animals

Many of the animals we consider food are self-aware, sentient beings that experience complex emotions.

Pigs are more intelligent than dogs - they have the cognitive abilities of a 3 year old human. Cows form complex social bonds with each other and are capable of feeling anxiety, loneliness and depression. Chickens feel empathy for their peers and are capable of thinking about and anticipating future events. It is cruel to factory farm these sentient beings under gruelling conditions and slaughter them for food.

Better for the planet

Forget buying electric cars or conserving water - adopting a plant based diet is the single most impactful thing you can do to save our planet.

The greenhouse gas footprint of animal agriculture matches that of every car, truck, bus, ship, airplane, and rocketship combined. Animal agriculture pollutes and consumes more water than any other industry. All the buildings, roads and paved surfaces in the world occupy less than 1% of Earth’s land surface, while more than 45% of the land surface of Earth is used for growing and feeding livestock.