VASJobs.com offers a niche job portal for the mobile VAS industry

VASJobs.com is a vertical job portal that focuses on the mobile value added services jobs available across the world. The job portal claims to have already attracted about 1000 jobs listings under 29 categories and about 7000 job applicants since its launch in February 2009.

by Satrajit Sen

VASJobs.com is a vertical job portal that focuses on the mobile value added services jobs available across the world. The job portal claims to have already attracted about 1000 jobs listings under 29 categories and about 7000 job applicants since its launch in February 2009.

â€œNiche jobs in upcoming fields like mobile and telecom VAS do get lost at bigger job portals,â€ Sidhartha Bezbora, founder, VASJobs.com, has told AlooTechie. â€œWith the kind of growth in the VAS industry and the dropping ARPUs (average revenue per user) of operators, the demand for VAS is consistently going up.â€

â€œBecause of this, new innovations, services and technology usage will lead to better and newer career opportunities in this space. Hence, we want to leverage upon this requirement and provide a better job platform,â€ Sidhartha Bezbora has added. According to Bezbora, the Indian mobile VAS industry is expected to reach Rs 18,000 crore revenue by 2012.

Currently, VASJobs.com is being operated by a team of three people based in Guwahati, Assam. The company plans to earn its revenue by introducing paid job postings; advertising in the â€˜Featured Employers & Jobsâ€™ section where it will charge the companies for putting their logos and premium jobs in the portal; and by selling delegate passes of global mobile events at a discounted rate.

VASJobs.com is using social media to promote the site and has created a LinkedIn Networking Group which has attracted more than 1100 professionals from the telecom and mobile VAS industry. Besides, the job portal has also created profiles and fan pages on Twitter and Facebook.