LVMH World Headquarters (early proposal never completed)

Superstructure tower and human scale (infrastructure architecture)

The French multinational luxury goods conglomerate world headquarters includes LVMH Moët Hennessy and Louis Vuitton S.A. The skyscraper is divided into 3 distinct vertical functional sections: Eastern Europe, Orient (Near East, Middle East, Far East), American Continent (North and South America). Each one of its 60 subsidiaries has a presence in the tower. The project addresses high-rise and human scale, fashion design and architecture, iconic shapes and trademark advertising.