N.HOOLYWOOD – Spring/Summer 2012 Collection | Preview

For the upcoming Spring/Summer 2012 collection season, N.Hoolywood designer Daisuke Obana took inspiration from legendary American graphic designer Saul Bass. Bass is known for his work between 50’s until 80’s and his notable designs include United Airlines logo, Kleenex logo as well as artwork for West Side Story musical and Alfred Hitchcock’s Psycho posters. This collection is entitled Title Back and it focuses on film posters made around the 50’s and 60’s. Tight silhouettes and use of vivid color creates a somewhat a retro feel. Several pieces also feature tape-like strip prints, which is one of Bass’s trademark style during that period.