CBS has become the latest TV network to sign up for Twitter’s in-stream ad product called Amplify, which puts media companies and the short-message service on the same team to sell ads related to live TV content.

As the Wall Street Journal reported on Sunday, partnerships with TV networks are important to Twitter ahead of its IPO, as it tries to turn its ability to generate buzz into revenue. At the time the Journal report, CBS said it was still mulling over Amplify.

Twitter’s Glenn Brown, who is in charge of Amplify, described the new partnership as one of its “most comprehensive,” meaning it will represent the most content Twitter will be embedding from a single partner.

The deal means that CBS will soon embed highlights of CBS’s shows on its Twitter feed as instant replays, with a 5 to 10-second ad. One idea is to offer a 60-second abridged version of “60 Minutes,” called “60 Minutes in 60 Seconds.” It will also include program summaries, with alliteration-friendly names such as “Daytime Drama,” “Reality Round Up,” Comedy Cut Ups,” and “Primetime Primer.”

The partnership will involve 20 CBS brands and 42 of its shows, greatly diversifying Amplify’s content. While Amplify has signed on over 30 media partners since it was first released in May, it has for the most part has worked best with live sports broadcasts.