WEBINARS

MARKETING TOOLS, TIPS & TAKEAWAYS​ORLA and Travel Oregon, in conjunction with Sparkloft Media, have developed a quarterly webinar series designed to share expertise, best practices and provide a forum for small tourism businesses to gain insights into the constantly evolving landscape of digital marketing.These complimentary webinars cover topics such as productivity tools, analytics, social media, and online reputation management.

View Past Webinars:​Analytics (recorded session from 12/8/17)Presented by: Miles Partnership, Sparkloft Media, Travel Oregon, and ORLAJoin us for an analytics seminar. Experts from Miles Partnership, a strategic marketing agency focused exclusively on travel and tourism, will cover how to measure your marketing efforts and create forward thinking marketing solutions. This isn’t a sales presentation, but an hour long working session designed to provide you with easy to understand, practical, immediately actionable information. Appropriate for owners and management of hotels, restaurants, and attractions.

Online Reputation Management (recorded session from 9/6/17)Presented by: Sparkloft Media, Travel Oregon, and ORLAIn a society where a business' reputation weighs heavily on customer reviews posted online, how do you manage and protect your business' image? In this webinar, TripAdvisor's Phil Giudice, DMO Senior Sales Manager, will cover: the scope and scale of TripAdvisor, best practices in the review space, how to improve your TripAdvisor ranking and how to access free assets to improve your digital reputation. You'll take away easy to understand, practical and immediately actionable information for managing your business' online reputation. Appropriate for owners and management of hotels, restaurants, and attractions.

Climbing the Social Ladder(no recording available from 6/7/17)Presented by: Sparkloft Media, Travel Oregon, and ORLAIn less than 15 years, Facebook has managed to grow to 2 billion active users worldwide, and there are no signs of slowing, despite plenty of competition from Twitter, Snapchat, YouTube, and other social platforms. As social media has grown in popularity, it has also become a lot more complex as a marketing platform. This workshop will introduce a three-step approach that makes managing social media less overwhelming and lot more efficient. You will learn:

How to identify the right target audience and tools that allow you to easily create content for this audience

An overview of the most cost-effective paid social tools

The most important metrics and ways to measure return on investment

Clever Tools for Clever Marketing (recorded session from 3/17/17)Presented by: Sparkloft Media, Travel Oregon, and ORLADigital marketing has never been more complex than today. But there have also never been so many cost-effective tools for marketers that make collaboration, content creation, analytics and business management much easier. Best of all, many of the new tools can be used on your phone and do not require complicated software installation. This webinar gives an overview of applications and tools you can use to simplify marketing such as Slack, Evernote, Basecamp, Google Drive, IFTTT, Dropbox, Balsamiq, and Skitch.