The American lobster (Homarus americanus) is a benthic crustacean distributed throughout coastal Northwest Atlantic waters, most commonly from Newfoundland, Canada through North Carolina (Thunberg 2007).

American lobsters often appear on menus in China as "Boston lobster'' and sell for $50 to $100 each in restaurants -- expensive, but more affordable than the Australian rock lobster, which can cost hundreds of dollars and doesn't have the big meaty claws of the American variety.

The winning group identified a need for a novel and innovative Live Food Fish Carrier for the lucrative transatlantic live lobster trade route between Europe and New York to meet the increasing European demand for the live American Lobster.

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