Subscribe / Share

Monday, 20 July 2009

Don't look down...

Anyone who’s afraid of heights might think twice about riding in this elevator, which seems to reveal a shocking view of a city far below the riders’ feet. But this is no glass elevator located at a dizzying distance above the ground - it’s just a large sticker affixed to the floor. The ad was created for a Swiss skydiving school, giving people a taste of what you experience when leaping from an airplane.

Would you even step foot into this elevator if it appeared to have no floor, especially considering that a sign at the entrance cautions users that the elevator is still under construction? If you were brave enough to walk inside you’d find that it’s actually a cleverly designed paint job that gives the illusion of a bottomless elevator shaft underfoot.

Design firm Ogilvy Beijing of China created this ad for Maxwell House as a ’shot of adrenaline’ - when the doors opened, sleepy people in an office building were shocked awake, providing an effect that the designers figured mimics the effects of drinking a cup of coffee. The ad reportedly caused a commotion on the morning of its launch as surprised office workers crowded the lobby. It drew a crowd from people in neighboring buildings for the next week.

Quotes

We must respect the other fellow's religion, but only in the same sense and to the extent that we respect his theory that his wife is beautiful and his children smart. -H.L. Mencken (1880-1956)

Scars

We who have lost have no physical sign, no outward scar that says, 'Look, oh look, can you not see? I have lost so much.' The scars are inside. Our drug-riddled, ill, tattooed or emaciated [or obese*] bodies become our scars; our ineptitude at completing goals or overcoming addictions, our tendency to sit in support groups or slice at our skin or fail at life - these are our ways of showing our loss.
-- Ingrid Poulson, "Rise"
* my addition