SBJ In-Depth: Action Sports/ Winter X Games

Following a successful Winter Olympics, The Winter X Games come to Aspen on an upbeat note. We’ll look at how the games will be staged, media plans for covering the four-day event and how sponsors will activate around this perennial showcase for action sports stars. We’ll look at what makes this event a good investment, where new growth is likely to come from and which athletes are gaining the most attention from fans and sponsors. Publishing Date: January 24 Ad Close: January 10 Materials Close: January 12.