Taco Bell thinking outside the breakfast bun

5:38 PM,
Feb. 24, 2014

This undated product image provided by Taco Bell, shows the company's new waffle taco. The fast-food chain says the waffle taco, which includes scrambled eggs, sausage and a side of syrup, was the top seller during breakfast hours at the five Southern California restaurants where they were tested earlier this year. (AP Photo/Taco Bell)

Written by

Bruce Horovitz
USA TODAY

The breakfast bell is about to ring at a most unlikely place: Taco Bell

The Mexican fast-food chain, best-known for its low-budget tacos and burritos, on Monday announced plans to roll out an unconventional breakfast menu nationally beginning March 27. The chain is champing at the bit for its share of the $50 billion limited-service breakfast business. Taco Bell's share of that breakfast market could be $700 million, estimates restaurant consulting firm Technomic.

Taco Bell's plans are to do breakfast with mostly portable items that its Millennial base can hold in one hand and cellphones ...