Like this:

A lot of public relations professionals and communicators discuss how social media opened up a new information frontier, but it appears we still wrangle with how to best utilize it or what it means.

Part of the reason is that social media presents this unfiltered mish-mosh of words and images that occupy the digital sphere, but may not have the same importance at the end of the day. Yes, citizen journalists can now shake up the world by illuminating something the mainstream media isn’t, but think about this reality too: in that content stew may exist your friend’s selfie at a wedding and a powerful editorial from The Wall Street Journal.

And if you are someone like me who has a personalized newsfeed gleaned from a range of platforms, it’s easy to understand how news and content junkies embrace the appeal of social media. Nonetheless, it is increasingly becoming clearer that consumers want and need credible information and context from good journalism outfits.