The venue you choose has a direct impact on your clients and can leave a lasting impression. If the venue is not suitable or is difficult to get to, it is the business hosting the event that will receive the feedback. Booking a venue for your event may seem like a simple task and, yet, if you are new to the live-event industry, or even if you have hosted events, overlooking one key item can seriously affect the overall experience for your clients.

There’s a lot going on and loads of responsibility, so how do you avoid the common mistakes event-organisers so often make? Several mentoring clients let me in on their top-learning experiences.
Never expect friends and family to refer people.
Often, clients have relied on friends and family to assist them in filling their events. Friends and family are well-intentioned, of course, and yet, your best bet is to develop a well-structured referral programme where you offer both training and incentives.

ABOUT US

After spending 22 years running 1,208 of our own live events and doing $94 million in sales at them, we're ready to share everything we've learned with you.

Whether you want to get started running your own events, fill sold-out rooms, deliver a high-value presentation, increase your profits, learn key mistakes to avoid or sell successfully from the stage...this blog will show you how. Check out the About Us page to hear our story, then enjoy the articles!