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NEW: CUNA Don't Tax Tuesday Again Boosts Advocacy Efforts

WASHINGTON (9/11/13, UPDATED: 3:10 P.M. ET)--The newest phase of a credit union social-media advocacy blitz targeted at Capitol Hill to deliver the message "Don't Tax My Credit Union" paid off big Tuesday. It brought the total numbers of hits to the Credit Union National Association's www.DontTaxMyCreditUnion.org site to over 1 million views since being launched in May and helped the campaign generate an overall total of 850,000 the messages to member of Congress.

"This campaign was more successful than we could have anticipated," CUNA President/CEO Bill Cheney said today. "The level of engagement we saw on Don't Tax Tuesday is a testament to the power of social media and to the dedication of credit union members, who value their credit unions so much that they actually want to stand together and advocate for protecting that value with lawmakers," he added.

The major social media push used Twitter, Facebook, as well as CUNA's own DontTaxMyCreditUnion.org websites--in Spanish and English--to generate over 5,000 tweets, 600 Facebook posts and 8,000 emails to lawmakers.

Overall, more than 1 million Twitter users were potentially exposed to the #DontTaxMyCU campaign yesterday--bringing CUNA's campaign total to more than 3 million social media users on Facebook and Twitter. Around 4,800 of the tweets made on Sept. 10 were specifically aimed at the Twitter accounts of Members of Congress. This total is double the result seen during the first #DontTaxTuesday campaign held in July.

CUNA's DontTaxMyCreditUnion.org website saw more than 69,000 page views yesterday, nearly seven times the daily average. And 70% of the nearly 23,000 unique visitors were first time visitors to the site--credit union members newly engaged in CUNA's campaign.