marketing

Jelena Jovanović is the founder of Cybernaut & Friends agency for integrated marketing communications, pre-politically active in Pirate Parties International and a member of a few organizations relevant to cyber-space. We have been planning this interview for a long time – and it has turned out to be very different from other Babel Guide interviews (past ones as well as …

Most professionals know very well that hidden in fifty shades of gray there is an area of Facebook marketing that will never make it to Facebook Studio – though it is sometimes much more effective. People sell Facebook fans for pennies and this whole segment of Facebook traffic business is usually not covered – as it of course breaks Facebook rules. But I believe it is definitely worth examination. My friends and former colleagues from Ataxo Interactive did a great job in revealing one campaign and they even included a lot of source data. How to get 100k clicks dirt cheap? Well, you can trick people to click on links if they think they lead to naked babes. Not a revolution, but surely an evolution in online marketing has taken place. The company behind this is respected by many clients as an example of customer-oriented business. We might wonder about the ethics behind it – but it probably works well.

Czech companies aren’t very good at social networking, even though the key to success is quite simple: don’t try to make a statement – just talk to people.

My article about social media and the usual mistakes companies make. A little bit about finding out who should be responsible in a company, a few thoughts on unmarketing, customer care and the return toward good ol’ days when customers were your neighbours, not merely numbers in an Excel sheet. A translation of an article written for a Czech magazine Computer.