B2B marketers are under increasing pressure to justify their plans and
show evidence of the impact they have on the business. The Evidence
brings together the best of B2B marketing from the last year and uses it
to answer the questions senior stakeholders are asking of their
marketing department.

It draws out the best evidence of marketing success from across the 2013
B2B Awards' finalists and presents it in a way that will help you to
engage stakeholders and build the business case for sustained marketing
investment in 2014 and beyond.

In 2013, the volume and quality of entries for the B2B Awards was up
again, and together they formed a compelling body of evidence that B2B
marketing works and, perhaps more importantly in this day and age, can
be shown to work.

The shortlisted entries have also been independently analysed to form
The Evidence. The report aims to identify the best evidence of marketing
success from across the B2B Awards 2013 entries, and share what has been
achieved in a way that helps the B2B marketing community build on these
successes.

The Evidence is suitable for client-side marketers responsible for
building the internal business case for marketing investment. It will
also prove useful for senior agency personnel to shape the advice they
offer those clients.

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