IABC Maritime Canada Presents: Content UnTapped

May 31, 2017 @ 5:30 pm - 7:30 pm

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Please join us at Content UnTapped: Building a Data-Driven Content Marketing Strategy at Garrison Brewing Co.

As professional communicators, the content we create needs to resonate with our audiences.Learn how you can leverage data to make sound content decisions, create actionable insights, reach diverse demographics, and understand the stories others are sharing about your brand.

Content UnTapped offers a flavourful twist on your traditional networking and professional development event. On May 31st, from 5:30 – 7:30 p.m., we’ll be pairing a guided craft beer tasting led by the brewing specialists at Garrison with the data expertise of local start-up darlings, Dash Hudson and Affinio.

Guided Craft Beer Tasting:
“Craft Beer 101” brought to you by Garrison Brewing Co. will walk participants through the brewery’s storied history in Halifax and the evolution of the craft beer industry in Nova Scotia. Learn the basics of the four main ingredients in craft beer and what to look out for when it comes to colour, appearance, body and flavour. Enjoy two, 4-oz servings of Garrison’s delicious brews, including:

The Irish Red: Garrison’s inaugural beer, the Irish Red dates back to the brewery’s origin 20 years ago. Its style was inspired by centuries of Celtic brewing history. Specialty kilned malts, such as dark caramel and munich, dominate the Irish Red resulting in a ruby red colour and smooth malty taste. *Contains gluten; vegan-friendly.

Tomavino Bites:
To compliment your local brew, nosh on award-winning pizza from Tomavino’s, made with the finest local organic ingredients.

Presentations on Building a Data-Driven Content Marketing Strategy:
Surrounded by friends and peers in communications, marketing and public relations, soak up best practices in content marketing and discover how you can leverage data insights to communicate with, and learn from your diverse audiences and consumer demographics.

In keeping with the local theme, your presenters for the evening are Halifax-born start-ups Affinio and Dash Hudson. These industry leaders have attracted widespread attention (and funding) from international angel investors and are responsible for revealing hidden insights for the world’s leading companies.