CVL Srinivas is the new chairman of the RSCI

The Readership Studies Council of India (RSCI) has announced that CVL Srinivas, CEO, GroupM South Asia is its new chairman. Srinivas will serve in his new capacity for two years, with immediate effect. He takes over from Hormusji Cama.

Speaking about the nomination, Shashi Sinha, chairman of the Audit Bureau of Circulations (ABC) said, “From an ABC standpoint we are delighted that Srini has taken over as chairman of the RSCI, as there can’t be better person with this stature to guide RSCI, especially as we kickoff IRS 2016.”

Added I. Venkat, chairman of the MRUC said “Srini brings over two decades of rich and varied experience in media planning and buying having worked in some of the best known agencies. I am confident that Srini, ably assisted by N.P. Satyamurthy who has recently taken charge of the technical committee will help us bring out an improved IRS 2016 with a 3,30,000 sample, the largest such study anywhere in the world.”

RSCI was set up when the ABC and the Media Research Users Council (MRUC) agreed to undertake joint readership studies as equal partners. The RSCI is governed by a 20 member managing committee consisting of publishers representing the print media, advertising agencies’ representatives and advertisers. The managing committee of RSCI sets up the technical committee to work on the IRS.

Srinivas, was till recently, the chairman of the MRUC. He had stepped in to complete the term of his colleague Ravi Rao who moved to Dubai in May 2015.