The 43-year-old rapper is set to release his new scent 'Gold' on November 20 exclusively at Barneys in New York - which he collaborated with as part of his fashion line - before it becomes available in the rest of the US at the end of the month.

Jay Z's fragrance licensee, Donald J. Loftus told WWD: "We are going to make a big noise. For the 30 days before Christmas, it will be impossible not to know he has a fragrance.

"Jay stressed that he didn't want to do what had been done before."

The 'Holy Grail' hitmaker reportedly rejected 3,200 possible names for the scent before finally deciding that he wanted to name it, 'Gold'.

The fragrance is in a white fougère bottle created by Ilias Ermenidis of Firmenich and has Jay Z's name etched across the front.

The princes range from $39 to $70 for three different sized bottles, and there are also plans for a deodorant and shower gel to accompany the original fragrance as part of a gift set.