In Harmony: DFS and Hibiki launch special edition Master’s Select

A limited edition special packaging of Hibiki Japanese Harmony Master’s Select has been launched in partnership with DFS Group (DFS), available initially at Singapore Changi Airport and Hong Kong International Airport.

With a RRP of US$160, this Hibiki limited edition will roll out in other regions during 2016 and follows the introduction of Hibiki Japanese Harmony Master’s Select (ABV 43%) exclusively into global travel retail last October.

The limited edition bottle honours the artistry of Japanese culture and celebrates Hibiki as a harmony of Japanese nature and craftsmanship. The artistic and delicate design highlights the traditional Japanese symbols of the Sakura flower (cherry blossom), a Goshoguruma (royal carriage) and Ryusuimon (streaming water). During Japan’s Edo period (1608-1868) these were seen as symbols for good fortune and prosperity and often used as special gifts for the Shogun.

Hibiki Japanese Harmony Master’s Select will be featured in Explore the Whiskies of the World, a new global initiative to showcase (Hibiki owner) Beam Suntory’s range, which invites shoppers to explore whiskies from the five corners of the globe. This interactive space will be showcased for two months in both airports and also at Los Angeles International Airport (LAX).

Explore the Whiskies of the World takes travelers on a journey around the world, giving them the rare opportunity to experience leading whiskies from Scotland, Ireland, USA, Canada and Japan. The activation enables whisky connoisseurs to sample and engage in a sensory experience and learn about brands, including Laphroaig (Scotland), Connemara (Ireland), Jim Beam (USA), Canadian Club (Canada) and Hibiki (Japan).

The activation will include sampling and a sensory element where consumers can heighten their experience by smelling the different aromas associated with each whisk(e)y. They will be invited to delve deeper into the collection using an iPad and take away a tasting passport complete with tasting notes and brand information, which will be available in English, Cantonese and Mandarin.

The installations will include branded bars and displays, highlighting a product of the week and gift with purchase offer, a luxury overnight bag. These can be found at DFS stores in Changi terminals 2 and 3 and Hong Kong terminals 1, 2 and 7.