Exhibitor registration for The Cable Show is located in the Cable Courtyard found in the Main Lobby of the Boston Convention & Exhibition Center.

12:00 pm - 5:00 pm

Delegate Registration

Location: Level 1, North Lobby

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Pick up your badge a day before The Cable Show starts or purchase a program pass on location. Registration is located in the Main Lobby of the Boston Convention & Exhibition Center.

12:00 pm - 5:00 pm

Media Registration

Location: Media Center, Room 104 West

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Media registration is located at the Media Center.

12:00 pm - 5:00 pm

Cable Courtyard

Location: Level 1, North Lobby

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Along with picking up your Cable Show badge, you can also purchase Spring Technical Forum proceedings and Session recordings here.

12:00 pm - 5:00 pm

International Business Center

Location: Room 204 West

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The International Business Center is available to our International guests to use as a place to conduct businesss.

2:00 pm - 6:30 pm

Sportsman Channel's

Hunt.Fish.Feed.

Location: Pine Street Inn

The Boston initiative is part of Sportsman Channel's annual tour to help feed the homeless. Hunt.Fish.Feed. will serve more than 400 meals to the men, women and children at a worthy shelter in the greater Boston area.

Separate sign-up is required. Please email Melinda Schwartz at mschwartz@ncta.com if you want to help.

Network with other members of the media who are covering The Cable Show 2012. RSVPs for this event are required. If you are registered as media for The Cable Show and would like to receive an invitation for this event, please email Pam Ford at pford@ncta.com.

CONVENTION CO-CHAIRS WELCOME
Philip Kent, Chairman & CEO, Turner Broadcasting System, Inc.
Neil Smit, President & CEO, Comcast Cable &
EVP, Comcast Corporation
WELCOME
Deval Patrick, Governor, Commonwealth of Massachusetts
KEYNOTE
Michael Powell, President & CEO, NCTA
PANEL SESSION
In a consumer environment where more people have smartphones than DVRs, devising the right strategies for success in media and communications is more complicated than ever. Yet standout companies continue to deliver growth from mainstay businesses while innovating in the new, always-connected environment. This General Session featuring influential participants in content and distribution takes a wide-angle view of the revolution in media technology, its implications for customer behavior, and the ways innovative companies are positioning themselves to take advantage of an anytime, anywhere, anything-goes media environment.

A panel of leading educators from MIT, Boston University and the University of Michigan, will discuss the impact of broadband, cloud computing and distributed learning on the traditional curriculum. Don’t miss this special lunch event presented by BroadbandBreakfast.com, an internet policy news/events service based in Washington, DC and hosts the monthly "Broadband Breakfast Club".

Few subjects are gaining as much attention as machine interfaces – the systems and processes that determine how devices play together, and respond to human instruction. A panel of leading-edge thinkers explores breakthrough approaches to semantic speech, HTML5 applications and gateway caching for cloud-based user interfaces.

If you thought television images couldn’t get any clearer, watch this. Emerging display technologies are making denser frame rates and bigger screens possible. Get an early read on the technology implications for cable as experts discuss perceptual encoding, the biology behind the medium, and advancements in 4K TV.

Find out how leading investment analysts view the cable industry and its related market segments as some of the best-known and most-quoted experts on Wall Street compare notes and observations about cable’s growth prospects. Discovery points:

From living-room TV set to hand-held tablet, a proliferation of screens, locations and video viewing experiences is reshaping the very definition of “television” – and creating new opportunities for participants across the ecosystem. Get fresh insight about the direction of television technologies, adoption patterns and business model variations from these executives:

Motorola Mobility President Dan Moloney talks about the impact and future of a multi-screen, watch-anywhere television environment and the possibilities it creates for content providers, cable distributors and technology developers.

Ian Blaine, CEO of The Platform, shares findings around consumer behaviors tied to the proliferation of video display technologies and pathways to the viewer – and what they mean for industry participants.

From cyber-security over communications networks to the FCC and its budget, critical issues affecting telecom providers are introduced and analyzed by staff from the House Committee on Energy & Commerce and the Senate Committee on Commerce, Science and Transportation. Discovery points:

With video content proliferating across every imaginable screen, a redefinition of programming is taking place literally before our eyes. Discover how influential industry participants are applying economic models, content creation approaches and newfound distribution flexibility to disrupt and to thrive in the new video environment. Discovery points:

Where linear cable channels play in the new ecosystem

The intersection of online original content with incumbent creators

Business models for expanding television programming…without draining the bank account

As U.S. Coordinator for International Communications and Information Policy, Ambassador Verveer has a hand in shaping the international growth and development of the cable communications industry. In this one-on-one conversation, he’ll discuss the key international policy issues influencing growth, investment and strategic opportunities for cable within the global communications environment.

Think all Wi-Fi networks are created equally? Think again. Cable is uniquely positioned to create new and satisfying customer experiences in wireless connectivity by bundling best-in-class Wi-Fi access with underlying cable broadband services and subscriptions. Find out what cable companies are doing to extend their customer touch points into the world beyond the wire. Discovery points:

Chief Technology Officers, Chief Strategy Officers and cable industry venture capital specialists join to offer a candid appraisal of promising opportunities driven by a confluence of technology innovation, capital formation and strategic outlook. Hear from some of the industry’s most influential thinkers in a panel that offers an advance look at cable-powered products and services coming soon to a device near you. Discovery points:

New technology innovations and the products they’ll make possible

A venture capital viewpoint on the most promising technologies and applications

Drawing on recent industry and academic research findings, this panel examines Customer Lifetime Value (CLV) and the application of CLV metrics to frame key business decisions that build long-term company value. How can CLV result in customer value optimization? What impact does CLV have on retention strategies for high-value customers? How can a CLV mindset help you determine which product offerings will boost the bottom line – and why? Bringing together the insights of industry experts and leading cable CEM practitioners plus concrete, real-life examples, this panel presentation provides the strategies and tactics you need to turn CLV into long-term value. Discovery points:

Identify strategies and tactics that turn CLV into company long-term value

Find out how experts use CLV as a metric to help increase your bottom-line returns

Understand how to measure CLV – and apply findings to business strategy

From intellectual property protection to corporate transactions, policy issues affecting cable, media and telecom industry participants are evaluated and discussed by those who know them best: staff from the Senate Committee on the Judiciary and the U.S. House of Representatives Committee on the Judiciary. Discovery points:

Ever since cable networks began making copyright-cleared content available to schools, the industry has had a strong and vital presence in education. But now the possibilities are widening further. Find out how as top cable programming executives team with U.S. education leaders to assess needs and suggest collaborative possibilities between cable, educators and students.
Discovery points:

Reaching and serving America’s multicultural audiences is more important today than ever, and there’s one valuable segment of the multicultural audience that has been often misunderstood. The truth is that Black consumers have long been some of cable’s best customers, with higher than average TV viewing and spending on entertainment and premium services — and more recently, high levels of engagement with cross-platform TV content. Yet data on this key segment is hard to find, and insights on the nuances and benefits of effectively marketing to Black consumers are few and far between. This session will open your eyes on what is the best approach for this valuable audience. It will provide you perspective on their viewing patterns and preferences, and guidance on how to engage them with culturally-relevant programming from three points of view:

Business - An overview with data and insights on the latest demographic, economic and psychographic trends of the Black consumer.

Content - A conversation with a programmer poised to enter the marketplace by creating content that resonates with this consumer on the path forward and what it will take to be successful with this marketplace.

Gigabit-class DOCSIS® and new possibilities from OSI physical layers are just two of the provocative possibilities for raising the cable broadband performance bar even higher. Here, experts share breakthrough thinking about the HFC network of the future, including implications of moving IP packets closer to the network edge and devising a software-friendly DOCSIS control plane.

WELCOME & INTRODUCTION
Neil Smit, President & CEO, Comcast Cable & EVP, Comcast Corporation
INDUSTRY PANEL
Digital Disruption: Leading distributors, tech innovators and content creators come together from the media, wireless, music and film industries to discuss the profound impact that digital distribution has on [the future of] entertainment, communications and commerce in our daily lives.
ONE-ON-ONE CONVERSATION
Julius Genachowski, Chairman, Federal Communications Commission
Hosted by Michael Powell, President & CEO, NCTAPOLITICAL PANEL
Campaigns in Context, brings together top television news figures for a candid discussion of the U.S. political scene and the forthcoming presidential election in the context of a rapidly changing environment for the delivery of news and the framework for civic dialogue.

Optimizing wireless networking, managing video calling and building bridges to HFC networks are among subjects addressed by leading developers in cable-delivered Wi-Fi and wireless communications. With cable’s Wi-Fi investments and deployments proliferating, the panel offers a comprehensive picture of technology advances tied to a fast-emerging category.

Even as screen time rises, cable networks are discovering the power behind brand extension and marketing presence in the physical world, through retail presence, magazine publishing, event marketing and even fashion tie-ins. Experienced marketing and brand management experts talk about extending the cable experience into the world beyond the screen. Discovery points:

Demonstrations and examples of cable network retail and event promotions

This topical and highly current examination of the television content landscape tracks two influential contributors to a television marketplace that’s undergoing a wholesale reinvention.

The 2012 Olympic Games in London won’t just be about athletic accomplishment. New dynamics in television production, distribution and audience behavior will play a more prominent role than ever as the Summer Games set a new standard for multi-screen, all-access video coverage. Listen as NBC Olympics President Gary Zenkel talks about what’s in store for the Games.

Time magazine’s first-ever bilingual cover in March heralded the rising influence of Hispanic Americans across U.S. politics and culture. That same demographic force is creating a transformation in television, as new networks, new marketing approaches and new business opportunities play to a changing market. Univision Network President Cesar Conde discusses how cable can (and is) embracing an epochal cultural shift.

From current-day enforcement issues to long-term views around telecom policy, experienced legal advisors to the Federal Communications Commission address the top issues confronting the competitive U.S. telecom marketplace and the Commission’s role in addressing them. A panel that offers an in-depth immersion in some of the most important legal issues facing the cable industry today.

Get a glimpse of promising new technologies and applications as a select group of start-up companies present ideas for breakthrough services to cable operators. This interactive panel offers candid assessment and feedback from cable industry technology and investment specialists. Discovery points:

Get an early read on the technologies that will support advanced services powered by cable

Understand how tech investors view strategic investments

nderstand the interplay between technology innovation and go-to-market strategy

As “view-biquity” increases, so do options for advertising that connects, engages and persuades. Get an inside look at consumer behavior and interaction with video platforms, then hear from advertising buyers and sellers on what it all means for advertising and marketing products and brands in the multi-screen era. Discovery points:

Be among the first to see findings from a proprietary CAB multi-screen study

Hear from senior agency buyers and cable network ad sales experts

Understand strategies for extending advertising reach by playing to multiple screens

A symmetric DOCSIS® network delivering 1 Gbps to and from customers? It’s on the drawing board now as technologists theorize about new ways to capture more performance from the core cable architecture. From HFC capacity expansion options to the promise of EPON, you’ll hear provocative thinking about the emerging revolution in cable broadband.

Cable Executive Management at Harvard Business School Presents a Conversation with Neil Smit, President, Comcast.
Supported by the CTAM Educational Foundation.
Separate registration is required for this event.

From adaptive streaming to MPEG DASH implementation, emerging approaches for managing IP video traffic across cable networks are shared by peer-reviewed authors and experts in a category that’s redefining how cable serves its customers.

Find out what it’s like to run a modern cable system – or company – as industry operations chiefs talk about how they manage an ever-expanding array of products, technologies, staff and service demands. You’ll come away with a keen understanding of where cable’s focus is as the industry strives for competitive leadership and service differentiation – what technologies and services they are looking to deploy so they can better serve their customers.

Video as an app? Widgets on the screen? TV on the tablet? Cable is saying “yes” to all of the above as a new era of application-centric interactivity begins to take shape in and around the industry. Get from-the-source intelligence about the business and deployment models that create the economic foundation for cable’s growing app-etite. Discovery points:

Understand how interactive apps will play over the largest screen in the home

Gain exposure to application development approaches and platforms

Find out what cable networks have planned for interactive content extensions

“Cable is a monopoly.” “Cable will never match the viewership of the broadcast networks.” “Cable doesn’t care about customer service.” The cable industry has long faced more than its share of myths. Now, in a social-media-fueled environment where half-truths and falsehoods can proliferate in an instant, the ability to bust myths is critical. This “myth buster” panel of communications executives addresses some of the more persistent myths, the impact of social media in managing the image of companies and the industry, and strategies to proactively bust myths. Discovery points:

Identify strategies to proactively educate constituent groups

Learn how cable companies are harnessing the power of social media to attack common myths

Understand why falsehoods linger – and what to do about correcting them

New possibilities for customer self-care and "cloudifying" cable's triple play across multiple screens are among innovative approaches presented by selected participants in the first of two CIO.IT Competitions judged by industry experts. Find out how developers are leveraging cloud computing and service-oriented architectures to improve cable services and care. Discovery points:

Approaches for accelerating performance of cloud-based media and services

Phone calls are going HD, video calling is becoming prevalent, and competition for customers is more intensive than ever. Get a 360-degree perspective on how the Commission’s top advisors see shifts in telecom technology, services, competition and economics influencing the marketplace. Appearing are FCC Bureau Chiefs and top staffers who possess a deep understanding of the communications environment and cable’s place within it.

We’ve come a long way since amplifier cascades and tree-and-branch topologies.
Modernized cable networks increasingly are embracing new possibilities for content
delivery that take advantage of cloud access, intelligent caching and more. Find out
what’s ahead in cable network architecture as experts share details about the cablemeets-
CDN revolution.

Business communications services already have emerged as a fast-growing cable industry revenue source while improving communications agility for small, medium and enterprise businesses everywhere. A combination of high-bandwidth products and rising market sophistication is creating even greater opportunity for winning share and driving revenue in the business segments. Find out from senior management how their companies are lining up products, technology investments and sales/service strategy to make cable a platform to be reckoned with in the SMB/enterprise space. Discovery points:

Learn the drivers for the SMB customers and how organizations are changing to capture this market

Find out what products are appealing to larger business customers – and why

Hear how shifts and advances on the business side may impact cable’s residential services

There's intelligence in the network – if you know where to look. Here, information technology specialists showcase solutions for mining analytics and data to produce actionable intelligence about network conditions, customer behavior and more. The second of two CIO.IT Competitions, judged by industry experts, offers fresh insights into data analytics and their applications. Discovery points:

Real-world indicators of IP video usage based on network analytics

Comprehensive approaches for monitoring viewership in real-time

Applying predictive analytics to business decision-making and network provisioning

We’ve come a long way since the days of monopoly phone service and one-size-fits-all rate plans. Today, state telecommunications regulators must assess a dizzying blend of technologies, consumer concerns and economic impacts. How do they see the market and its public policy implications developing? Find out here as experienced state commissioners assess the communications landscape. Discovery points:

Voice service competitive dynamics and implications for regulatory approach

Public policy priorities in a shifting marketplace

The impact and influence of alternative technologies, landline cord cutting and more

As online video subscriber-authentication approaches take hold, a generation of TV-watchers is being exposed to new possibilities for enjoying television across connected devices. Find out the latest deployment indicators, viewer behavior insights and business strategies behind the TV Everywhere evolution – and what it means for your business. Discovery points:

Get updates on the scope and reach of subscriber-authentication platforms

Hear about creative business and licensing approaches for video extension by cable operators

Understand strategy approaches among major television content companies

It’s not just the playback devices that are proliferating. The sheer volume of video content, and ways to access it, is rising exponentially as outlets for creative expression proliferate. To help frame the opportunity, influential strategists in digital video explain how they’re positioning their companies to participate in and profit from a video world like we’ve never seen before.

Google Vice President of Product Management Mario Queiroz talks about the possibilities of next-generation video content and interfaces – and the business principles that influence the thinking behind Google’s strategy for the emerging television environment.

WELCOME & INTRODUCTION
Philip Kent, Chairman & CEO, Turner Broadcasting System, Inc.
ONE-ON-ONE CONVERSATION
Conan O'Brien, Host of "Conan" on TBS
Hosted by Piers Morgan, Host of "Piers Morgan Tonight” on CNNSPORTS PANEL
Good Sports: Headline-makers from the world of sports and sports television examine the impact of digital media and around-the-clock access on the economics and strategies of the modern-day sports business.
INDUSTRY PANEL
Who’s Viewer Is It? Top executives from the cable, Internet video and content creation sectors share viewpoints about competition and collaboration in an environment where plentiful delivery options have blurred traditional business boundaries.

DOCSIS network performance analysis for IPv6 and virtual environment testing are just two of the subjects addressed by authors who lead in the field of network evaluation and performance enhancement. Discover how cable strategists are approaching technology investment and measuring the economic impact of technology decisions.

An explosion of investment and activity in “smart home” services – home security, appliance control, camera-enabled monitoring, energy and more – suggests cable may be on the brink of a substantial new business category. Find out how cable companies are redefining and reinventing the home management services category by leveraging the capabilities of modern, high-capacity, two-way networks. Discovery points:

As a new breed of start-ups work to marry social media and second-screen applications with television, new economic models are unfolding. Get a crash-course in social TV and second-screen strategies as cable network executives and social TV app developers talk about the intersection of their mediums, and the opportunities it creates. Discovery points:

See demonstrations and hear about companion-viewing apps that enhance the TV experience

Cable IT units aren’t alone in coming to terms with “big data” – the movement to efficiently acquire, organize, analyze, and make the most of today’s tidal wave of information. Consumer-oriented businesses everywhere are finding new ways to leverage data for results. This session focuses on how successful companies are building IT platforms for big data, and how they’re tapping warehoused and dynamic data for predictive analytics for success in the cable operating and programming environment. Discovery points:

Hear how cable industry companies and those outside the industry are turning big data into business success

Learn from industry analysts how predictive analytics are making an impact on cable and other business sectors

Part of cable’s core appeal is its diversity of content – and the range of entrants that have found a place on the channel lineup. Here, top executives from independent (and independent-minded) cable networks talk about how they’ve conceived, developed, marketed and maintained targeted cable networks in an era of media proliferation and in the face of competition from larger network owners.

Produced together with Comcast Cable & Time Warner Cable
Sponsored by Cisco

From law enforcement to web servers, the transition to a new Internet addressing scheme touches on nearly every aspect of IP communications. Find out how the IPv6 transition affects popular online applications, web server platforms and other online resources while getting a detailed tutorial in the forthcoming addressing protocol. Discovery points:

Policy-related issues associated with the IPv6 transition

The role of Carrier Grade (or Large Scale) NAT and how addressing works

Produced together with Comcast Cable & Time Warner Cable
Sponsored by Cisco

With World IPv6 Launch scheduled for June 6, 2012, this session examines expectations for the launch along with the steps to prepare for this effort. The session also reviews the progress of IPv6 deployment over the past year, including the experiences gained from last June’s World IPv6 Day. Discovery points:

The importance of World IPv6 Day in the formation of World IPv6 Launch

Feedback and insight from service and content providers regarding World IPv6 Launch

Produced together with Comcast Cable & Time Warner Cable
Sponsored by Cisco

With the deployment of any technology, measurement and benchmarking are required to assess the progress and success of adoption. This session underscores the importance of measurements and benchmarking specific to IPv6, and the tools and methodologies that are actively used today. Discovery points: