The H&M Divided Grey Collection Campaign Stars Alice Dellal

The H&M Divided Grey collection updates the London punk rock look with gritty style and former Chanel model Alice Dellal.

Though the Swedish retailer's 'Divided Grey' line is usually a menswear collection, this season has seen the addition of women's garments. Catering to an edgy consumer base, the collection takes on the London punk rock scene of the late 1970s. Each model oozes with cool as they strut in urbane settings sporting the edgy collection.