Blu Dot furniture plays musical chairs on Twitter

Type fast? Always watching Twitter? You might be in line for some free furniture, as part of a new social-media campaign by Blu Dot.

Fast Company profiles the venture, called Blu Dot Musical chairs, which was hatched by the furniture company and its agency Mono, both of Minneapolis.

The idea is pretty basic: Follow Blu Dot's Twitter account for announcement of the next game, then go to a site to hear some music playing. When it stops, a secret phrase appears; go tweet the phrase to move onto next round. Winner gets a chair.

The story also links to a previous Mono/Blu Dot collaboration that involved leaving a bunch of chairs on a New York street and following who took them.