The 17 Best User Acquisition Channels For Mobile Games In 2019

Mobile apps can fail thanks to unrealistic expectations, insufficient budgets, and everything in-between. How can developers address these problems? With the prevalence of smartphones, mobile apps are the most important...

Developers and marketers can now apply Tenjin’s user attribution and analytics services to Snapchat advertising campaigns. Since 2011, Snapchat has grown into an massively successful messaging and content exploration...

Mobile hyper-casual games are having a moment. On a platform historically dominated by puzzle, social casino, and build-and-battle titles, hyper-casual games are changing the status quo. They’ve managed to...

Mobile app marketing is getting increasingly sophisticated. While revenue-based metrics like LTV and ROAS will always drive the bulk of digital marketing campaigns, sometimes even revenue needs to take a...

Technology drives innovation in the advertising and marketing industries, and while emerging solutions like AI and proximity beacons are at the center of some very exciting experiments, most marketers still...

As the mobile industry evolves, paid advertising remains a cornerstone of any comprehensive growth marketing strategy, and with good reason. Networks and tool providers are constantly innovating to deliver better...

As mobile innovation drives ahead, in-app advertising remains a staple of monetization. There are plenty of options available for publishers looking to implement basic solutions, but in order to realize...

Burst campaigns remain a cost-effective way to acquire users, but without proper preparation, they can quickly turn into expensive nightmares. For anyone unfamiliar, a burst campaign is a carefully timed...

Developers use the terms "total revenue" and "LTV" interchangeably too often. This isn’t accurate. There are crucial differences that set these terms apart. Failing to consider these differences leads...

We're happy to announce that we've partnered with mParticle! The integration between Tenjin and mParticle allows developers to use Tenjin for attribution without using the Tenjin SDK. This reduces integration...

A growing number of app marketers have started using Multi-Touch Attribution (MTA) in order to better understand the true impact that advertising sources have on their marketing campaigns. Previous attribution...

Tenjin was founded on the principle that data clarity, accuracy and flexibility are absolute necessities for app developers looking to optimize User Acquisition and App Monetization campaigns. Toward that end,...

Mobile app install campaigns are like carefully tuned machines: every part needs optimization to prevent an explosion (in your ad budget, of course). From compiling the creatives to interpreting analytics...

Today we’re excited to announce our DataVault's new integration with Mode, a company which provides collaborative analytics platform for marketing analysts. When it comes to driving app engagement and...

Tenjin recently announced its ability to track iOS installs using mobile web cookies. Using cookies to track iOS installs may seem like an incremental feature for mobile marketing technology. However,...

Tenjin is proud to announce its new mobile web-based cookie attribution technology! Currently iOS marketers depend on inaccurate mobile fingerprinting technology to attribute a user's install to a clicked ad....

Once an app starts making money, developers spend less time improving the app and more time building elaborate data infrastructure to rationalize future business decisions. App developers need to build...