Monster Drinks: Allow your passionate users to love you!

We are saddened to have received a legal notice from Continental Enterprises acting on behalf of Hansen Beverage, the company that produces Monster brand energy drinks.

Basically, they are requiring that we remove all Monster backgrounds that CoolChaser users have submitted on our site.

Frankly, we are quite perplexed by their actions – why would a company want to piss off some 4,000 of, in their own words, Hansen’s most passionate and devoted enthusiasts? We have tried to come up with creative alternatives and suggested that we offer CoolChaser users the opportunity to replace their backgrounds with “official” ones created by Hansen, but they declined.

So, I’m sorry to say we have to comply to Continental and Hansen’s demands. For each of the 4,000 odd users who are affected, we will be individually sending you an email notifying of this incident. You can of course change your layout by simply visiting our layout editor:

Thats a stupid move on their part. They piss off the users that have to change their profile and they throw away free advertising to boot. 4,000 profiles with their product prominently displayed – viewed by many thousands of other people….. seems like a pretty retarded marketing strategy to me.