Few days ago the 9th version of the official exhibition for the enterprises that are operating in the hotel, restaurant and catering business (HO.RE.CA), took place in Athens' Metropolitan Expo.

With great experience in digital strategy, our company presented two new display packages for SMB. Their characteristics where chosen based on the market needs, presented in the form of a basic and an advanced pack and promoted in a highly advantageous price.

Want to know how to grow an online travel business? Then take a look at Priceline.

Two things to note: Its online advertising strategies are exceptionally aggressive yet disciplined, and 90% of the company's gross revenue is made outside its home market of the United States.

Combine them and you've got a gross profit of more than USD2 million a day. That adds up to a USD2 billion gross profit for the third quarter, 42% up over the previous year.

By some weird coincidence – or may be not – Priceline's online ad spend across all brands also grew 42% for the period. And how much did they spend online – most of it with Google AdWords – during the quarter? The answer is USD533 million, up from USD375 million the year before. Offline ad spend grew even quicker – almost 500% – but from a much lower base: US8.4 million to USD40 million.