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This study was made in collaboration with Clement May, a boutique recruitment agency based in London. The main point of the study was to see how Clement May could use LinkedIn’s function for Job Ads, and whether or not this would be a good way for them to source candidates for their open positions. The situation met many of the requirements for Case study research and was thus conducted as one. Books about case studies, blogs about recruitment and the writers own industry expertise and experience was used as material to conduct the research. The Case study was limited to LinkedIn’s Job Ads function, Clement Mays vacancies and a budget of a thousand pounds. To create the ads on LinkedIn, the first step is to fill in the title of the position, company, and location. The next step is to elaborate on the role in more detail. Skills, requirements and responsibilities are specified with keywords. This information is then used by LinkedIn’s algorithm to aim the ads towards the right target audience. The last step in the ad set-up is choosing a budget. The budget determines how much or how little LinkedIn will push your ads on the right people, using e-mail, recommendations and notifications in their profile. New ads were put up as roles came in, and taken down as they got filled. Results were monitored in Excel. In total, 13 ads were posted during a period of 2 months and out of these vacancies, one got filled with the help of LinkedIn Ads. The ads reached over 2000 people and over 300 of them applied. During these two months, when LinkedIn ads were in use, Clement Mays company page grew in popularity due to hundreds more company page followers. £820 was finally spent out of the budget. In conclusion one could determine that the ads work, as they target the right audience, with the help of LinkedIn’s keyword algorithm, which however comes at a high cost. Another positive with the campaign was that Clement Mays company page got more visibility by IT professionals and now have many more followers. In the future, Clement May is recommended only to use the ads when the position can be easily specified with keywords.