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RLSA Will Save The Day By Larry Kim

From the SMX East Conference in New York City, September 27-29, 2016. SESSION: RLSA Will Save The Day!. PRESENTATION: RLSA Will Save The Day - Given by Larry Kim, @larrykim - WordStream, Founder & CTO. #SMX #33B1

25.
Target search ads only to people who
recently visited your site!
How Remarketing Lists for Search Ads (RLSA) Works
Users visit your site, get added
to your remarketing list
Show them customized ads
when they search for your
keywords on Google!
#SMX #33B1 @larrykim

46.
How Marketing REALLY Works
STEP 1:
Promote Inspirational / Memorable Content about Your Brand to your
Target Market
STEP 2:
People See The Ad, But Don’t Necessarily Take Action Right Away. (But
Become Biased)
STEP 3:
Later when the Need Arises, People
either:
Do a Branded Search
for Your Stuff
Do Un-Branded Search but
Biased Towards Clicking &
Buying From You.
#SMX #33B1 @larrykim

63.
How Marketing REALLY Works
STEP 1:
Promote Inspirational / Memorable Content about Your Brand to your
Target Market
STEP 2:
People See The Ad, But Don’t Necessarily Take Action Right Away. (But
Become Biased)
STEP 3:
Later when the Need Arises, People
either:
Do a Branded Search
for Your Stuff
Do Un-Branded Search but
Biased Towards Clicking &
Buying From You.
#SMX #33B1 @larrykim