This followed a lengthy process of strategic planning and
introspection.

The transformation team had appointed consultants Marketing
Assignments to assist in developing the appropriate strategy and
business plan, which was approved by the Executive Committee
earlier this month.

The five-year plan comprised three phases, with the first phase
including the establishment of a dedicated Imesa office and
appointment of a CEO, as well as preparing the institution and its
members for the more significant changes in Phase Two (2006 to
2007).

The upcoming Imesa annual conference, to be held in Port Elizabeth
from October 18 – 25, would be used to obtain membership
buy-in and support for the new strategy.

The 24-month second phase would be more externally focused, with a
strategic focus on addressing skills shortages and seeking
longer-term partnerships with key institutions and
organisations.

Phase Three would become clearer once the first two phases had been
strategically evaluated, although drivers and opportunities during
that period (2008/09) included the 2010 Soccer World Cup to be held
in South Africa and the new national elections which signify
President Thabo Mbeki’s last term of office, Imesa
said.

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