A native of East Los Angeles, the same neighborhood that produced boxing superstar Oscar de la Hoya, Sergio "The Latin Snake" Mora has paved a golden road for himself as well, winning the first season of "The Contender" and then going on to win a junior middleweight world championship in 2008.

Now, one of the top current middleweight contenders in the world, he is joining forces with De La Hoya as one of the newest members of the Golden Boy Promotions roster as he looks to capture another world title.

"I met Oscar in Big Bear in 1999 when I was training for the Olympics trials and he was training for Trinidad and seeing him in camp was all the inspiration I needed to be a fighter," said Mora. "I'm honored to be a member of the Golden Boy Promotions family and am confident they they will help me accomplish my goals."

"Sergio Mora has all the tools, in and out of the ring, to be a boxing superstar and we're going to do everything we can to get him there," said De La Hoya, President of Golden Boy Promotions. "He has great skills, world-class experience, charisma and is just approaching his prime as a fighter. 2010 is going to be a big year for Sergio."

Known to fight fans as "The Latin Snake", Sergio Mora (21-1-1, 5 KO's) was just 12-0 when he was selected to compete on the first season of the reality series "The Contender". After four wins over Najai Turpin, Ishe Smith, Jesse Brinkley and Peter Manfredo Jr., Mora was not only the champion of the series, he was also a household name to millions of fans.

The next step for him was winning a world championship and after going unbeaten in his next five fights following his stint on "The Contender", he got his shot on June 7, 2008 when Mora won a hard-fought 12-round decision over the late Vernon Forrest.

Three months later, Forrest would win his belt back in an exciting rematch, but the 29-year-old Mora has been keeping sharp in the gym and is ready to make his move towards winning the middleweight title in 2010.

An opponent, date and location for Mora's next bout will be announced shortly.