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Celebration for all with specialty beverage cans

As Singapore marks its 50th birthday (SG50) this year, Crown Holdings, Inc. (crowncork.com) has been actively supporting local and international brands to celebrate the milestone year with eye-catching beverage packaging designs that reflect the festivity of the national jubilee. Leveraging Crown’s leading technology and innovation, brands are establishing metal packaging as a platform to commemorate SG50 with consumers nation-wide in fun and creative ways.

Earlier this year, CROWN Asia Pacific partnered with Heineken Asia Pacific Pte. Ltd. to release a new, limited edition design that celebrates both SG50 and also Tiger Beer’s own 50th anniversary of packaging the popular beverage in metal cans. Inspired by the original Tiger beer can from 1965, the new cans replicate the vintage design, which is closely associated to Singapore’s national identity.

More recently, in April 2015, Coca-Cola Singapore released a series of limited-edition bottles and cans featuring commonly-used local phrases and expressions, such as ‘Auntie’, ‘Hubby’ ‘Relak Lah’ and ‘Gam Siah’. Produced in collaboration with Crown, and leveraging the company’s variable printing technology, which allows up to twelve versions of a design to be printed in a single run, the highly-popular cans serve as a means for consumers to connect with one another during SG50 and celebrate the bonds that weave Singapore together as a nation.

“Specialty beverage cans are an effective tool for enhancing the interaction between brands and consumers by connecting them with a common factor – in this case the SG50 celebrations,” says Jozef Salaerts, President of CROWN Asia Pacific. “Crown is extremely pleased to leverage our ability to deliver special decoration techniques and innovations to help brands create a memorable connection with consumers on this special occasion.”

Beverage cans remain the most sustainable marketing tool for consumer packaged goods companies, effectively delivering consistent messaging while also raising brand awareness among consumers. Specialty cans enable consumers to celebrate the local anniversary while indulging in their favorite drinks during everyday activities such as playing sports, shopping or socializing with friends and family. The enhanced visual properties and decoration technologies available on cans are a powerful tool to attract consumers’ attention and interest, ultimately driving greater purchases. 100% and infinitely recyclable, beverage cans also provide the most sustainable means of celebrating the SG50 festivities.

Events

Converters Expo South is a one day expo that unites converters of paper, film, plastics and nonwovens with industry buyers, specialists and suppliers. With hundreds of attendees expected, Converters Expo South will be the place to find manufacturing partners, check out testing and prototyping equipment, meet with producers of disposables and learn the latest in flexo printing and packaging.

Your one-stop shop for all things converting is back in 2020 with additional exhibit space! Celebrating 13 years as the only one-day expo exclusively located in the Midwest, Converters Expo unites converters of paper, film, plastics and nonwovens with industry buyers, specialists and suppliers.

Products

The September issue of Packaging Strategies is the PACK EXPO Show issue, and offers articles on IIoT, pneumatic systems on a stretch wrapper, sanitary machine design, gender neutral branding, dairy food trends and more!