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This is a lede. It’s meant to draw you into the story by telling you what you’re about to read.

Often we’ll toss in some active words like rammed, or ploughed, or engulfed so that you don’t turn your infant-level attention span elsewhere.

In this case, we want you to be interested in a story about a mock presidential campaign video created by Calgary stock video company Dissolve. We’ve embedded it below so that you’ll scroll down more.

Perhaps you’d like a subhead to draw you in further.

Excitement follows

Taking a cue from the dramatic and hokey ads that litter U.S. television screens during elections, Dissolve cobbled together video footage from its vast collection in order to offer a template of sorts for the Donald Trumps, Hillary Clintons and Bernie Sanders of the world.

That the sounds of voice and eventually instrument over the millennia helped form the communities that became the societies, that allowed us to grow into the dominant species on the planet.

As famed cultural critic George Steiner put it, there is no community on this planet that does not have music — music being far more universal than language.

Our people

Music shapes community. It shapes cultural (and counter-cultural) identities within societies. It is tribal. It helps us to find “our people” and shape our world view.

From the snarky guy at the record store to the acclaimed pianist taking the stage at the Jack Singer; from the keen all-ages promoter hyped up on the local music scene to the guy putting up posters along 17th Avenue — music and the social scenes that develop around it mean more than just beats and bleeps and bangs.

When I was in high school and regularly going to all-ages punk shows, my dad would often ask in that concerned parental way what I had in common with my friends. The answer was almost always music. That didn’t make much sense to him.