The Galaxy S3 proved to be a hard phone not to love, as Samsung managed to take everything they did right , and learn from the things they did wrong, with their previous releases and craft a smartphone so sleek and versatile it caused not only onlookers, but longer term users as well to consistently say “whoa” in its presence.

Of course, since it more than had the sales figures to match its technical accomplishments, there was never any doubt that Samsung would be hard at work on an S4 for 2013. Now though, the rumors that are starting to pile up about the S4 are making it increasingly apparent that the only thing obvious about the next generation phone, is its eventual release.

A few of the news bits coming out like the rumored better camera and bigger screen (5 inches is the theory), suspected April or May release date, and faster processor are all unconfirmed, but seem inevitable. The more interesting theories are actually the ones leaking from Samsung’s camp, including the idea that thanks to the use of OLED panels, the display on the S4 might be unbreakable. The more plastic based OLED panel would allow for an incredibly durable alternative to the traditional glass set up and, while it may be the bane of cell phone repair centers, would be a welcome feature to consumers that can’t seem to stop spiking their phones, and end up living with a cracked screen.

Even more intriguing is word that the use of OLED panels might also allow Samsung to create a truly flexible cell phone display that will allow the user to bend, twist, fold, and roll their phone with ease. Not that the S3 was ever a burden (that would be the Galaxy Note), but the thought of being able to contort your phone to any position is not only exciting, but in combination with the unbreakable screen also sets up what could be the most reliable piece of hardware every released in the field.

These are both just rumors still, and might not even come into play until the S5, but it’s looking like Samsung is working under the motivation that in the smartphone world, 2nd is no place at all.