Corporate Identity

We consider ourselves lucky to have been given the opportunity to design the corporate identity of one of the most well-respected law firms in Indiana. McNeely Stephenson has a proud history and was seeking a corporate identity that embodied their successful past and acknowledged their bright future. The corporate identity needed to project the confidence and power McNeely Stephenson’s clients feel when using their service. Primax Studio delivered a logo, brand guidelines, color schemes, business cards, marketing slicks, and letter head that represent McNeely Stephenson’s professional culture.

Our Approach

McNeely Stephenson “Won’t Settle for Anything Less,” and this feeling needed to be expressed in McNeely Stephenson’s new logo and branding. McNeely Stephenson needed a branding package that emboldened confidence in their customers. The logo was designed to emphasize strength and stability.