Let’s get real. Let’s make friends with our imperfections, because they’re the side effects of being human, and there’s medicine in ‘me too.’ Let’s laugh at ourselves: it sure beats the hell out of the alternative. Let’s agree that normal isn’t a thing, and unlovable isn’t either. Let’s reframe our mistakes as lessons and start kicking ass at learning. And let’s use honesty and humor and heart to leave this place a little better than we found it.

We make cards for the relationships we actually have, not the ones we wish we had, and we've made it our mission to help people connect when they don't know what to say. A few more things about us: We believe humanity is an endless source of inspiration, we think funny and pretty don't have to be mutually exclusive, and we find it creepily satisfying whenever a customer asks if we've been reading their diary, because it means we're doing something right.