About

In a move to gain a larger share of the beverage market outside of North America, Coca-Cola (KO) has bought Russian juice maker Nidan Juices, The Wall Street Journalreported Wednesday. Sluggish soda sales in the U.S. have pushed Coca-Cola to compete with PepsiCo (PEP) for sales outside of the country, according to the Journal.

The acquisition comes as no surprise. In March, Coca-Cola disclosed it had applied to Russian regulators for approval to buy a majority stake in Nidan, the country's fourth-largest juice maker, from private-equity company Lion Capital. Coca-Cola didn't disclose how much it paid for Nidan, but plans to spend as much as $1 billion in additional investments in Russia over the next few years, the newspaper reported.

Advice for Recent College Grads

Add a Comment

1 Comment

Filter by:

michael

good smart investment. Now Russian Vodka bottling company should open a plant here in the USA like Mississippi or somewhere south, Florida South Carolina or maybe Washington State closer by sea from Vlaidostock on the sea of Japan along side Korea.