Build a Habit-Forming Product – Nir Eyal

by Wendy Soon on January 13, 2015

Ever wondered how Apple users are so faithful to their iPhones, iPads and Macbooks? Ever wished you could develop the next habit-forming product that your users would get “hooked” to, and never be able to switch out of? Join us and Nir Eyal, author of bestseller “Hooked: How to Build Habit Forming Products“, to figure out how we can build our startups to produce habit-forming products as well!

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded two tech companies since 2003. He has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Nir is also an advisor to several Bay Area start-ups, venture capitalists, and incubators.

Nir’s last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging, Nir is a contributing writer for Forbes, TechCrunch and Psychology Today. Nir attended The Stanford Graduate School of Business and Emory University.