Exclusive New Canine Couture Collection Brings Glitz, Glamour and Movie Star Style to SuperZoo—the National Show for Pet Retailers™

Los Angeles, CA July 1, 2014 – Calling all diva dogs—Hollywood Poochie is rolling out the pink carpet for its newest, swankest collection of designer dogwear. Designed for the most special of occasions, the ultra high-end Pink Carpet Collection will premiere at the SuperZoo Pet Expo July 22-24 in Las Vegas.

The Pink Carpet Collection is the epitome of canine couture, targeting upscale pet owners and their canine companions with high-wattage sparkle worthy of the most extravagant Hollywood event. The Collection will debut fancy dress and vest harnesses named after iconic Hollywood stars—stars called Marilyn Muttroe, Audrey Hepbone and Bark Gable. The harnesses can be accessorized with leashes and jeweled bling collars that coordinate into elegant ensembles appropriate for the most rarified affair. Read More

New Breed of Designer Dogwear Gives Dog Lovers a Chic Way to Pamper Pets

Los Angeles, CA July 1, 2014 – The Dog Days of Summer are arriving a little early this year. Hollywood Poochie Designer Dogwear hits the streets next week with the unveiling of the company’s new online store, located at www.hollywoodpoochie.com. The posh line of poochie apparel and accessories is also available through select pet retail establishments nationwide.

“We’re excited to get up and running,” said Dana Schlobohm-Walczuk, Director of Design and Marketing for Shirley of Hollywood, Hollywood Poochie’s parent company. “Our original lineup of Hollywood Poochie products start shipping next week, and we’ll be introducing our ultra-glam Pink Carpet Collection at SuperZoo on July 22nd.” Read More

Los Angeles, CA June 2, 2014 – Shirley of Hollywood’s newest customer loves pampering, craves attention—and has four legs and a tail. Known worldwide for its luxurious lingerie, Shirley is introducing Hollywood Poochie, a new line of designer dogwear, to appeal to upscale pet lovers and their canine companions. To play up its star power, Hollywood Poochie features high-end, high-fashion dog apparel and accessories inspired by Hollywood—garments fetchingly called The Dogfather, Mary Puppins, Furever Plaid and My Fair Lady.

Luxury pet goods is a new market for the Los Angeles-based company, but it’s a market that’s close to home. Shirley of Hollywood is a family business, and some of the family comes to work on four legs. “We knew that there were millions like us,” said Dana Schlobohm-Walczuk, Shirley’s Director of Design and Marketing, “people who pamper their pets and want them to look cute and trendy.” Read More

Los Angeles, CA June 2, 2014 – Shirley of Hollywood’s newest customer is style-conscious, loves pampering, craves attention—and has four legs and a tail. Known worldwide for its luxurious lingerie, Shirley is launching Hollywood Poochie, a new line of designer dogwear, to appeal to upscale pet lovers and their canine companions. To play up its star power, Hollywood Poochie features high-end, high-fashion dog apparel and accessories inspired by Hollywood—garments fetchingly called The Dogfather, Mary Puppins, Furever Plaid and My Fair Lady.

It’s a new market for the Los Angeles-based company, but it’s a market that’s close to home. Shirley of Hollywood is a family business, and some of the family comes to work on four legs. “We knew that there were millions like us,” said Dana Schlobohm-Walczuk, Shirley’s Director of Design and Marketing, “people who pamper their pets and want them to look cute and trendy.”

Los Angeles, CA April 23, 2014 – Shirley of Hollywood’s newest customer is style-conscious, loves pampering, craves attention—and has four legs and a tail. Known worldwide for its luxurious lingerie, Shirley is introducing Hollywood Poochie, a new line of designer dogwear, at America’s Family Pet Expo April 25-27 in Costa Mesa. Designed to appeal to upscale pet lovers and their canine companions, Hollywood Poochie features couture collections of doggie fashion apparel and accessories inspired by Hollywood icons—collections fetchingly called Marilyn Muttroe, Audrey Hepbone and Bark Gable.

Top Quality for the Top Dog

Twelve luxurious styles—six for girls and six for boys—let you express your pet’s personality with fashion flair. Durable materials and a dog-friendly design provide a flexible, more comfortable fit and a greater range of motion. Quality construction holds up to wear and tear, with sturdy metal snap hooks and D-rings for better control and handling. Hollywood Poochie looks good and feels good to your pet… and you can feel good, too, knowing that your best friend’s comfort and safety is our top priority.

Made in Hollywood

All Hollywood Poochie corsets and vests are crafted with pride at our Southern California factory, using the same fine fabrics, intricate laces and high-end trims that we handpick for our Shirley of Hollywood lingerie. Our in-house designers give every ensemble piece a fashion-forward feel, blending trendy colors with chic styling for a couture look you won’t find anywhere else.