Op eDay2012 geeft hij een presentatie met de titel: Screens are flat, the media is not: Digital media is primarily consumed with screens. And in the Television world, increasingly with multiple screens. But watching TV while browsing a tablet device is the first step to a New Interaction Space where content moves out of the screen and into the user’s space. New approaches to viewing will allow content to occupy the dimensional space between the user and the TV screen. Brands take note, this space is owned by the user.

Linda Bondolowski – Vice President Global Brands Coca cola

Zij geeft een presentatie met de titel: Reinventing ways to approach consumers: Today’s interconnected world is offering us a new dimension of how to build brands. The only way for a brand like Coca-Cola to keep its iconicity is to constantly reinvent the way we approach our consumers. Technology is enabling us to explore new ways to get closer to them and be truly meaningful. I will share our framework of how we stay Always In and Always On and give examples of the learnings.