After Kenny Wilson, who joined as the new CEO at Dr. Martens in May,
another top level executive from Cath Kidston has made a move to the
footwear company. Confirming the development to FashionUnited, the company
said, Geert Peeters is joining the business as Chief Operating Officer, the
same position he held at Cath Kidston.

Commenting on Geert Peeters appointment, Paul Mason, Chairman of Dr.
Martens, said in a statement: “We’re delighted to be welcoming Geert to the
company. His wealth of experience in the retail and consumer industries, as
well as his many years managing global operations, will prove an invaluable
asset as we seek to deliver on our strategic priorities.”

According to De Tijd, Peeters, the brother of federal deputy prime
minister Kris Peeters (CD & V), has previously served at companies
including Bacardi, Levi Strauss & Co and VF Corporation. He had joined Cath
Kidston in 2012.

In February this year, Dr. Martens appointed Mathieu Garcia as Global
Marketing Director, who joined the business from Ralph Lauren Europe, where
he spent twelve years, most recently serving as vice president of
marketing.