Turn your customers into your sales people

Customer referrals can be a very effective way to grow your business and your brand awareness. Many of you might have heard or even offer referral agreements. Why not advertise this more to you clients / customer base, give them an incentive to refer you. If you run a business based on subscriptions or pay monthly services, you could offer one month half price for each referral your clients / customers bring you. There are many things you could offer, vouchers, money, a bottle of wine, a discount voucher on your products or services. You might think you are giving things away but ultimately you are growing your business. Let’s say one of your clients spends £1000 on an annual basis on your products / services, you could offer a £100 voucher; redeemable against your products or services for each referral they bring you. If they introduce their neighbour who also brings you £1000 on an annual basis, you not only gain a new client / customer but, that £100 voucher will come back into your business, so ultimately, you have not lost anything. In some circumstances your client or customer who was awarded the £100 voucher, might love the products or service so much that they add this to their annual spend with you.

If you would like more ideas on growing your business click here to get a copy of our 57 Ways to Grow Your Business book or Contact Me to book your free meeting. We're more than just accountants, we're your business advisors who will help your business flourish. Click here for my contact details.

Agree? Disagree? Do let
Sharon Rose-Bloy
know what you think by commenting below.

Sharon Rose-Bloy manages all the marketing and social media for A P Robinson & Co. A firm of qualified accountants and business advisors, dedicated to helping all types of businesses.

Sharon loves to connect with people personally and socially, so do follow us on twitter @aprobinsonandco.