From destructible films and papers to void materials, the new Avery Dennison Select Solutions Security portfolio of materials is specifically designed to help companies counter product tampering and counterfeiting while protecting consumers and the long-term integrity of their brands.

“Consumers want to trust the products they purchase,” said Michael Welch, product manager, durables, Avery Dennison Label and Packaging Materials – North America. “Our Security materials use elements such as two-dimensional holograms and in-label watermarks and threads, to help brand owners create clear marks that can assure consumers – or, if absent or broken alert them of tampering or counterfeiting.”