American Express Gold Card Launch

Toronto, ONEvents & Special Projects

Bringing Paris to Toronto

How do you best bring to life the launch of a credit card that promises travel rewards from everyday purchases? Build a 16-foot-high Eiffel Tower entirely out of canned goods of course! kubik teamed up with High Road Communications and renowned travel personality, Julia Dimon, to bring this one-of-a-kind art installation to the city of Toronto, Canada.

Branding an experience

Supporting the area was a 20-foot stretched fabric back wall, branded with the American Express Gold Card messaging, an old school steamer travel trunk detailing the event, and a large tent meant to cater to media and consumers.

More information

For more information on this project, or if you’re interested in working with us, please contact Chief Operating Officer Elliot Kohn