H&R Block has appointed 360i as its social media agency of record. The tax preparation company anticipates 360i will optimize its existing social media strategy by showing "tangible, measurable results."

AOL launched the beta version of the Advertising.com Ad Desk display platform on April 19. The Web services company developed the platform after soliciting feedback from brand and direct response advertising agencies and marketers in recent months.

Retailer Men's Wearhouse is conducting a viral campaign to promote tuxedo rentals during prom season. The effort encourages teenagers to sign up to be a "prom rep" for the chance to win a free tuxedo or a Chevrolet Camaro. The effort, launched at the end of last month, runs through July.

Universal Pictures is conducting a mobile campaign promoting its film Repo Men. The studio worked with digital agency 360i, mobile barcode technology firm Red Laser and creative agency The Visionaire Group on the effort.

Facebook has released a new set of direct response ad units, updating its engagement ad platform that lets brands offer coupons and free samples to the social network's users. Fast food chain Chick-fil-A is running one of the new units.

On June 3, Microsoft will replace Microsoft Live Search with its new search engine, Bing. The new portal, which the company describes as a "decision engine," emphasizes categorization and depth in search results in an attempt to compete with Google for market share and, subsequently, ad dollars.

360i's major disciplines/capabilities include digital marketing, social media, search, behavioral targeting, Web design and development. Click headline above to view 360i's full profile, complete with capabilities and company history.

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