Winner - Gold

PURE has been designed to eliminate the use of traditional paper filters while also enhancing the flavor of the coffee. It is entirely compromised of food grade silicone that was specifically selected for its unique properties that are essential to the key function of this product. PURE is able to retain heat and allows the natural oils of the coffee to filter through, unlike traditional paper filters that absorbs the oils. As the silicone is a non-stick material, it is easy to rinse and clean, leaving you mess-free. It is with pleasure, that PURE has been created to give you a hassle-free coffee drip experience - rich in taste and purpose.