LP’s Leni Robredo tops tv ads campaign spending

These candidates who trace their roots to Bicol have spent a total of P.979 billion already from February 9 to April 27, 2016 for television advertisement alone according to the Nielsen Media data.

The list is topped by Liberal Party vice presidential candidate and Camarines Sur 1st district freshman representative Leni Robredo with P406.82 million. Robredo also topped the list of big spenders among candidates for vice president.

Of the candidates for senator, former MMDA chairman Francis Tolentino already spent P197.42 million followed by former Justice secretary Leila de Lima with P42.79 million.

Total for all above mentioned Bicol candidates is P979.04 million even as this do not reflect other expenses incurred which include salary of campaign staff, transportation and other campaign materials. It is good to take note here that these candidates also started their sorties even before the start of campaign period, and they will still have to wrap their moves up until the 8th of May.

While candidates spend TV spots as individuals, the parties also feature ads with the candidates for president and vice president together. The party tandems which spend the most is led by Liberal Party with P83.87 million, then United Nationalist Alliance with P74.14 million and PDP-Laban with P60.80 million. Partido Galing at Puso and Miriam Santiago-Bongbong Marcos teams do not have tv tandem ads.

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