Monte Generoso

A traditional Swiss company making fine watches and exquisite jewellery.

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The Bucherer family enterprise has a rich tradition within Europe’s watch and jewellery sector. When the businessman and industrialist Carl-Friedrich Bucherer opened his first watch and jewellery outlet in Lucerne in 1888 he was laying the foundations for this successful business. Today, 125 years later, Bucherer is proud to be the Swiss market leader in watches and jewellery and to be one of Germany’s leading providers in the industry.

This speciality shop offers its international clientele a selection of jewellery creations, a wide range of luxury watch brands and what is probably the most comprehensive selection of Rolex watches. The store specialises in the Bucherer jewellery lines and other creations from its in-house workshops, including rare natural-coloured diamonds, unique coloured gemstones and much sought-after cultured pearls from Tahiti.

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*All prices are in Swiss Francs and correct at time of print. Prices shown in currencies other than Swiss Francs are guideline prices only and subject to exchange rate variations. All programmes and prices are subject to change without prior notice.