News about our knowledge of the brain and behavior
from Anthony Risser, Ph.D.

Sunday, September 02, 2007

Promoting Academic Writing

Interesting piece in today's New York Times about writers taking promotional book "tours" via blogs:

The Author Will Take Q.’s NowBy KARA JESELLAPublished: September 2, 2007

[snip]

Bloggers have written about books since, well, the beginning of blogging. But a blog book tour usually requires an author or publicist to take the initiative, reaching out to bloggers as if they were booksellers and asking them to be the host for a writer’s online visit. Sometimes bloggers invite authors on their own. In an age of budget-conscious publishers and readers who are as likely to discover books from a Google search as from browsing at a bookstore, the blog book tour makes sense. Although a few high-profile authors have had their books sent to bloggers — James Patterson recently promoted a young-adult book this way — most of the authors are lesser-known and less likely to be reviewed in the mainstream press.