Attention! The ‘Nicki Minaj Challenge’ is Sweeping Social Media

Last week, Nicki Minaj uploaded a colorful Instagram video in which she showed what it takes to be a “bad bitch.” As Minaj boarded a plane (engines blaring behind her) she turned to the camera to make an important announcement:

“Attention. This is how bad bitches leave London and go to Prague,” she shouted. “You bitches can’t even spell Prague.” Then she did a twirl and sassily stalked away toward the airplane’s staircase.

The video supplied the blueprint for a viral meme, titled “The Nicki Minaj Challenge.” The format is simple: “Attention! This is how bad bitches [do something]. You bitches can’t spell [something].” Then spin around and do your best Naomi Campbell strut into the distance. Minaj’s video has been recreated at graduations, parking lots and Kylie Jenner’s bathroom. Jenner uploaded a half-hearted version of the meme yesterday—which has been viewed 1.3 million times.