Pizza Rustica launches 390-calorie Skinny Pizza

The new offering is a personal size, thin crust margarita pizza that is made with fresh buffalo mozzarella, plum tomato sauce and fresh basil.

"We are thrilled to bring a light and thin pizza to our customers," Said Pino Piroso, founder of Pizza Rustica. "Our skinny pizza is only 390 calories but packs the huge flavor our customers have come to expect from us. We are confident our customers will love this healthy new option."

Pizza Rustica also serves gluten-free crust and whole wheat crust.

In order to promote its Skinny Pizza, the Florida-based chain has created a combo loyalty program, where a customer has the option to buy five combos and get the fifth meal for free.