What if you could bring home six figures a year with your wedding business?

I’m Jessica Zimmerman, founder of Zimmerman Events.

With nearly a decade of experience, I’ve helped thousands of floral designers, stylists, and planners transform their businesses from floundering to profitable. The Business Behind the Blooms has attracted wedding professionals from around the world to learn the exact methods I use to continually grow and sustain my six-figure wedding business.

I have taken my exact business model and transformed it into a time-saving course so you can learn straight from me no matter where you live. You will receive a behind-the-scenes look at the exact systems I use and learn how I profit from my wedding business and use it to support my family of five. This all-inclusive course features a beautiful 500+ page digital workbook, 17 training videos, 11 downloads, three customizable templates, access to The Business Behind the Blooms Facebook Group, and so much more.

The Business Behind the Blooms is offered just once per year. Enrollment for 2019 opens this fall.

Does this sound familiar?

You’re a dreamer,

a creative,

a talented wedding planner,

or maybe a self-taught floral designer.

And you’d love to...

✓GET STARTED I'll teach you the tried and true systems that I use to rapidly grow a profitable business

✓Create a solid foundation for your business that allows you to book clients, handle contracts and meetings, and do your thing with confidence and professionalism

✓Feel confident in your processes and procedures for everything from pricing correctly to landing the sale

✓Make more money pay yourself an actual salary, contribute to your family, and put the proper amount of profit back into your business

✓STOP chasing inquiries learn how to turn those inbox inquiries into paying clients, every single time

✓Book ideal, high-end clients who view you as a professional and pay you like one, too

✓Become known inside and outside of your community as a go-to floral designer

✓RECLAIM YOUR LIFE learn my streamlined systems to slash your work hours and have time leftover to spend with your loved ones

✓STOP DOING IT ALL yourself learn the importance of being supported by others, how to hire the right people, and how to establish your pay structure

✓BECOME CONFIDENT IN YOUR PRICING walk away with supreme confidence on what to charge, no more second guessing

✓STOP feeling stuck know your next move, and take your business from static to successful

✓KNOW YOUR WORTH learn the value of your time and feel confident about your pricing proposals

✓FIND BALANCE by creating a business that allows you to enjoy your life outside of your business with your family and friends

✓Learn how to say no to brides on an unrealistic budget without guilt

Everything changed when my husband unexpectedly fell ill.

As a wife and a mother to three young children, there was no more time for guesswork. I had to turn my hobby into a business, practically overnight.

I met with financial strategists, expert marketers, business consultants, and learned one-on-one from the best in the wedding industry. Through the process, I cracked the code on how to run a successful wedding and event business. More importantly, what I learned allowed me to have a life outside of my business, with the people I love most.

Just one year after I implemented my new business model, I landed my first six-figure wedding, filled my event schedule and profited over $94K (that means I had $94K leftover after all the bills were paid). There’s a big difference between making money and making a profit, and I’m excited to teach you that and so much more!

The Business Behind the Blooms gives you all the answers you’ve been asking yourself when it comes to running a successful wedding business. I will show you my time-tested systems, techniques, templates, contracts, proposals, pay structure, pricing guide, budget spreadsheet, and so much more. I’ll help you gain confidence in your business procedures, show you how to land your dream client (even if you live in a small town like me), teach you how to manage your money for profit, and how to reclaim your life by setting boundaries so that you can have more time with your family. I’ve designed this course for wedding professionals who are ready to transform their business without sacrificing their personal life.

Stop guessing what you should do next.

I’LL SHOW YOU STEP BY STEP!

Shortly after I implemented my business model, I began making big waves in the wedding industry and people took notice. I received countless requests asking for one-on-one coaching from people just starting on their business journey to powerhouse names in the floral world. I had a waiting list of clients wanting to know what I had done. They were eager to know my secret to success and if I would share it with them. Every month I would open up mentoring sessions and immediately sell out. When budding designers across the globe in Australia were waking up at 4am to get in on a coaching call with me, I knew I had to teach what I had learned in a more accessible way.

The Business Behind the Blooms is my time-tested and complete business model where I share everything I use to run a thriving and profitable wedding business.

PRAISE

Kind words from top leaders in the industry

“Jessica Zimmerman is an empowering teacher who exudes all qualities necessary for success."

"I've seen many creative professionals struggle to figure out how to make their businesses work FOR them and Jessica's wisdom and easy to understand strategies illustrate how to do just that. Her course is a must have."

—Rhiannon Bosse, Award-winning wedding planner and floral designer

"Florist hopefuls looking to create successful businesses would benefit greatly from Jessica's course, positioning themselves to work with top vendors."

—Joy Proctor, World renowned destination wedding planner and designer

What's included

There are 10 modules with 24 chapters.See what's included in all 24 chapters of the course!

- Learn exactly how to conduct monthly meetings with your planning clients, and how to bill for these.

- The exact steps and documents we use during each monthly planning meeting are included

Chapter 23 WEDDING PLANNING CONTRACTS

- Use planning and coordination contracts to protect you as well as your client

Chapter 24 WEDDING PLANNING BOUNDARIES

- Read about a tough situation I was put in with a client, and how I overcame that.

- Learn how you can stand up for your business when put in a difficult position

How to turn those inbox inquiries into paying clients

A behind the scenes look at how to budget for each wedding to guarantee a profit

A step-by-step guide to money management. Learn what to charge, what to spend, and get access to my exact pricing guide

An all-inclusive guide to creating beautiful proposals

Effective tricks to cut your time in half and spend only a few minutes ordering flowers

The easiest and quickest way to make sure you profit on setup and delivery for every single wedding

Plus, you get:

+ Full access to the Zimmerman Events Team

My team will answer any questions you may have along the way.

++ exclusive lifetime access to the course

Anytime I update the course, you get the updated version!

+++ even more special bonus content

You'll get access the BBB-exclusive Facebook group.

Transformation Stories

Hear from past students

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Brittney Kee | Brittney Kee Floral Design, Chicago, IL

“I was feeling quite lonely in this business venture. I wasn’t making any money, I was overspending, and investing in programs that were a waste of time. I’m not married, I work full time as a horticulture teacher, and I was just feeling so overwhelmed, even hopeless. I love what I do, I love everything flowers, but things seemed so impossible! I was so unhappy trying to pursue my dreams of creating a business that will be a legacy for my family. It’s no longer a hobby for me; this will be my future and the future of my family. The Business Behind Blooms has really given me some direction and hope that all things are possible. I’m so much more efficient, and I’m finally creating systems that work for me and the lifestyle I want to live. BBB is a blessing. It was worth every penny!”

Anna Lee | Old Frond Floral Co., Huntsville, AL

“I wanted the nitty gritty of the floral world - the business aspect. Pricing, contracts, hiring help...all of that (not so fun, but necessary) stuff! Jessica and her team touch on everything you need to know to turn your business into a well-oiled machine. It will be your business bible. Trust. I have already switched a lot of my processes around and fine-tuned so many things thanks to this course. I have booked three weddings in 2019 so far, and all 3 of them will have double my average profit of my 2018 weddings. I am motivated to go even higher than that, and with these processes in place I know I can. I've never felt more confident as a floral business owner. Jessica + team: thank you for sharing your business story so openly. I am forever grateful.”

Tricia Stewart | The Nouveau Wedding, Shreveport, LA

“First and foremost, BBB taught me that my time was THE most valuable line item that was missing from my “Quickbooks Approach” to selling flowers. I was up charging on the items, but ignoring the time spent researching. Before BBB, being a great Planner and Florist meant being great at researching. When I meet a potential client, I go into stalk mode (or so some say.. I just call it research). I spend at least an hour on their social media pages to see if I can gage their style, then I spend countless hours looking at every wedding picture from the venue’s website and social media pages, and THEN I start researching the types of flowers that are available during her wedding month. This was my method of preparation for every client. After BBB, I realized that NONE of this mattered during the first consultation. Even though I spent days compiling this information and it made me feel more prepared, I lacked a strategic sales plan. I now realize that I was trying too hard to connect on a personal level with the potential client (something that should come easily if they are your ideal client). Honestly, I’ve been a Wedding Planner for about 16 years, but I’ve only been making flowers for 8 months, and I just lacked the confidence to sell my ability to produce. I have taken multiple floral courses, but the client doesn’t care about the mechanics behind their dream bouquet. BBB was the missing component. I needed a CLEAR CUT strategy. I needed someone to show me that my time was just as valuable as the flowers I’m selling. I needed someone (successful) to tell me it was OK not to itemize my invoices. I can’t tell you how many times I would walk out of a consult and feel like a complete failure because the client wanted me to answer questions about individual pricing when all I KNEW was that I needed a certain amount of money to pull this off. I am now comfortable saying “I don’t know and here is why.” Lastly, BBB taught me that it truly does take a team to get me where I personally want to be. My dream is to plan weddings outside of Shreveport, Louisiana, but I didn't have a solid plan in place to make that happen. Six months after applying the BBB method, I have five destination weddings on the books.”

Jayla Jordan Metts | Blushington Blooms, Fort Worth, TX

“2017 was our 3rd year in business. It was the year we finally got a studio, the year we grew tremendously, and the year we completed 71 gorgeous weddings (41 of which we’re completed Sept-Nov 2017). To say we were burnt out and overwhelmed is a huge understatement! I’d started to think I didn’t love my business anymore and I felt like a prisoner to my work. I also felt guilty because it seemed like I had the growth and everything I had worked and prayed so hard for but still wasn’t happy because I had no time to enjoy life outside of my business. Thankfully, The Business Behind the Blooms has given me my confidence back and shown me that it’s okay to think and make decisions like a business owner with the bottom line and my lifestyle in mind! As an entrepreneur, if you’re not looking out for your well-being, who is? It’s easy to say “Yes” to a million things in order to please others, but to say “No” more often as an investment to the things that are precious to you pays huge dividends! This course has been an excellent tool to get me back to the basics, and a great reminder to run my business instead of being run by my business! I love anything that has to do with business strategy and this course has been so helpful in making plans for growth for our business! Jessica is such an encourager and truly feels like an open book. The BBB has a way of reassuring you that you CAN own a successful business and have a life too. And a bonus...you don’t have to feel one bit guilty for being in it to make real money! Thanks so much for such an amazing tool!”

Franceska McCaughan | Franzie's Flower Design, Houston, TX

“BBB was a breath of fresh air. It made all the self doubt and frustration quickly fade away when I realized I wasn’t alone in my daily struggles. What I gained in return was hope that things could be different and the confidence to know that I wanted was achievable. I was skeptical in the beginning as I would consider myself pretty business savvy but thought I had nothing to lose to learn from someone else’s mistakes. The same mistakes I was currently making. Being part of the BBB community has given me the confidence to run my business as I want to run it. Not how I think I should or how others think I should. Within the first couple of weeks after purchasing BBB, I booked my largest wedding even with a very tough wedding planner present. I had the biggest smile on my face knowing that I was making money on labor that day. Thanks to Jessica for being real, raw and honest. You’ve made us better bloomers because of it.”

Learn the business model that is transforming lives

DELIVERED STRAIGHT TO YOUR DEVICE

The Business Behind the Blooms has rescued many wedding businesses from running into the ground. It features my best advice, time-saving systems, money management, spreadsheets, templates, and more.

As a student, you’ll get access to everything including my team. From landing your ideal client to bringing home a salary, I’ll show you step-by-step how to make your business a success.

The Business Behind the Blooms is viewable on any device, so you can go at your own pace and watch our training videos whenever you want and as many times as you want. As a registrant, you’ll have lifetime access to the course content, including any new videos or resources added in the future.

Read from bloomers ALL OVER THE WORLD who have found success through Business Behind the Blooms

I was lucky enough to come across BBB during the early stages of starting my Floral Design business. BBB has been an invaluable investment in more ways than one. It also provided so much information that I could implement in my jewellery business which I have owned for 12 years. So much of the info in BBB transcends the floral world, it is simply great business practices full stop.”

She shows you not only how to run a profitable business but how to have a life. This course is packed with everything you'll ever need to know to run a successful business and unlike other courses, she's available to you at any time with her convenient mentoring services and her follow-up webinars. Jessica Zimmerman has built a brand that is one of a kind and The Business Behind the Blooms truly reflects this.”

Jessica talks to you, answers your questions, while her memoirs speak to your concerns, console your deepest fears, and offers the most profound advice. Her guidance is paralleled to her experience and expertise in the floral/wedding industry, making BBB the best line of defense and assistance to anyone who reads it. I couldn’t be more grateful for Jessica and the BBB and the knowledge and foundation it provided me. Thank you so much for being so genuine and a model of honesty in all that you do.”

BBB has been a game changer. Its opened my eyes to how to run a profitable business, which in turn has opened doors, which has turned doubt and constant angst to excitement towards the business side of floristry. I am a single mother, to three teenagers and am now fully self supporting them and myself without any aid from their father. It has given me confidence, courage and increased creativity. Immense gratitude to Jessica and her team.”

Since I purchased BBB, launched my new website and business systems, within a few days (literally) I received my ideal clients who paid for a consultation fee with budgets over $5k. I would never have imagined charging clients for a consultation fee with the fear of not getting clients. But I was so wrong!”

I was an established wedding planner — when I first started in florals, I found it very intimidating. Like an 'ole boys club' that I couldn't join. Jessica, you didn't just break down that barrier, you quite literally smashed down the entire building. I booked my first $20,000 wedding this season.”

Before Business Behind the Blooms I thought that flowers would be a hobby but couldn’t imagine that they would allow me to create a sustainable business. Understanding the general profit goals for each project that Jessica sets has enabled me to set goals that have started me toward a sustainable business. I am so appreciative of Jessica’s straightforward explanation of the way she prepares for the magic that Zimmerman is able to create.”

Business Behind the Blooms was a turning point in my career. I had struggled with pricing, time management and allowing the client run my business. Implementing Jessica’s meeting procedures and pricing guide, it has given me the confidence and reassurance that I needed to be a BOSS. Now, I run my business. Thank you, Jessica!”

—Gina MartinPomp&BloomColumbus, IN

Read over 100 life changing stories ...and counting!

Learn from the founder of Zimmerman Events, Jessica Zimmerman

SOUGHT-AFTER SPEAKER, TEACHER, AND BUSINESS CONSULTANT

Voted Top Wedding Planner by Southern Living Magazine, Jessica Zimmerman has mastered the art of designing and producing unforgettable weddings. She’s worked with celebrity clients and her designs have been featured in major media publications including People magazine, Martha Stewart Weddings, Brides, Country Living, Once Wed, Style Me Pretty, Cottage Hill, Magnolia Rouge, and many more.

In an industry full of beauty and flowers, Jessica has been described by both colleagues and students as the "missing component" with her business expertise. As she often says, "It's one thing to make a pretty floral arrangement, it's a whole other thing to make money doing it."

In a field that is often tight-lipped, Jessica's tell-all, tough-love approach has made her a sought-after speaker for the industry's top events.

The Business Behind the Blooms is for you if...

➝You’re a self-taught or professionally trained floral designer who desires to make money from your passion

➝You’re a stay-at-home mom looking for a way to earn a living without leaving your littles

➝You’re a wedding planner dreaming about adding florals to your offerings, but don’t know how

➝You’re new to the floral business, but already feel like you’re working too hard for too little return

➝You just want someone knowledgeable to teach you the business side of weddings

➝You’re a seasoned floral designer who is tired of working crazy hours just to keep your head above water and desperately seeking a better way to do business

➝You can’t stop comparing yourself to all those other floral designers you follow on Instagram and wonder why you’re not further along

➝You want some guidance re - evaluating the way you’re running your business, from pricing to communicating with clients

This course is NOT designed for ...

✕ Anyone looking for a “how to” course on floral design. This course won’t teach you how to process or arrange flowers – but it will teach you how to make money from the skills you already have

✕ People who are not ready and willing to take a good, hard look at their current business practices and make the necessary changes

What if you could make six figures a year with your wedding business?

Inside her signature course, The Business Behind the Blooms, Jessica provides step-by-step guidance that helps struggling floral designers and wedding professionals every single year.

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Zimmerman Events provides real tools for florists who want to learn how to make money, save time, and grow their team. Free classes, tutorials, ebooks, mentoring, and Jessica Zimmerman's rave-reviewed course, the Business Behind the Blooms.

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Zimmerman events offers a boutique approach to wedding planning & design, with comprehensive offerings from florals to logistics to papergoods for the modern, organic style bride. Based in Arkansas and available by appointment only.