Finnair Plus internet shop a boon for frequent fliers

Helsinki, June 16 (IANS) Finnair has become the first airline in the Nordic countries to open an internet shop, shifting Finnair Plus members’ opportunities to use their frequent-flyer points into a new era, the airline said Tuesday. From the Finnair Plus Shop, members can buy products with Plus points alone, with cash, or with a combination of both. Members can adjust the ratio of points and cash used to make purchases themselves, according to how many points they wish to use.

“In the first stage, we are offering a range of approximately 1,300 products, but new items will be continually added. At the moment we mainly have design products, but we intend, for example, to increase the range of electronics,” explained Anna Korpi, who is responsible for Finnair Plus marketing.

All the leading Finnish design brands are on sale, for example Hackman, Iittala and Marimekko, as well as renowned international names such as Design House Stockholm, Eva Solo and Normann Copenhagen.

“The idea to open the Plus Shop came directly from our frequent flyers, who have wished for wider opportunities to use their points. To date, there have been limited opportunities to use smaller amounts of points,” Korpi said.

Those who do not belong to the frequent-flyer scheme can also buy products in the Finnair Plus Shop.