Aussie's New Campaign Will Break You Out of Your Heat-Styling Hair Rut

Every January I’m filled with bittersweet feelings of winter. I’m happy the moisture levels have dropped and I can finally straighten my hair without looking like a frizz ball by 2 p.m. But, on the flip side, the dry air (coupled with heat-styling) zaps my strands of moisture leaving me dousing myself in oils just to keep my hair from breaking. I know many of you feel the same way, which is why Aussie is kicking off the new year with its #EndYourDrySpell campaign to encourage women to break out of their dry-hair rut by using its 3 Minute Miracle Moist deep conditioner.

The tongue-in-cheek campaign shows a woman at the beach spewing the benefits of the deep conditioner by saying real customer reviews of the product in a playful way. The Aussie 3 Minute Miracle Moist is an OG in the game (it’s seriously been around for more than 35 years) so the brand is chock-full of reviews. Just take a look below to see it for yourself:

Obviously, curing dry hair takes a bit more effort than just applying a conditioner. (Can you imagine if it really were that easy?) So we asked Aussie celebrity stylist Laura Polko to offer a few tips on how to end your own dry spell.

Optimize your shower routine. Make sure you’re using a shampoo and conditioner suited to your hair type and needs, says Polko. Consider getting a water purifier for your shower to help eliminate chlorine and other chemicals, especially if you live in a large city.

Always, use conditioner after you shampoo. It hydrates and seals in moisture, but it also helps to keep your hair from absorbing too much excess water so it will dry faster, says Polko.

Use a soft, moisture-wicking hair towel to dry your hair. You can either wrap it up turban-style or blot it in sections, she says. Just don’t rub or ruffle your hair with a regular cotton towel—that can damage your hair and cause major frizz issues.

Hair is most fragile when it's wet, so be gentle when detangling wet hair. Brush out knots starting at the ends, and work your way up to minimize damage, she says. Using a leave-in conditioner and a detangling comb will also make your life easier.