In-Depth Exclusives

Ally Financial Executive Touts Social Media Engagement Strategies

Social media platforms offer a lot of promise for brands trying to improve customer loyalty. Because these platforms enable people to interact with one another in a friendly atmosphere, brands can use these channels for promotional purposes. The trick, though, is getting people to engage with their preferred brands in an authentic way.

This can be much more difficult than it seems at first glance. People are actually very cognizant of when they’re being targeted....

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