Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Traditional Grocery Retailers in Serbia

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Executive Summary

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PROSPECTS

Long-lasting habits prevent decline

Traditional grocery retailers experienced positive current value growth in 2018, which was mostly a result of strong consumer habits that dictate frequent purchases through this channel. Namely, traditional grocery retailers holds one strong advantage, which is location with outlets placed in densely populated areas.

Food/drink/tobacco specialists and kiosks flourish in cities

While independent small grocers hold very high share in rural areas, kiosks and food/drink/tobacco specialists thrive in Serbian cities. Kiosks are particularly popular in the centre of large cities as many of them offer 24-hour opening.

Independent small grocers jeopardised by nascent convenience stores

Serbia is strikingly different compared to most neighbouring countries and all Central and Western European countries in the sense that independent small grocers have proved to be very resilient to modernisation trends. However, this is also changing, although main competitors to independent small grocers in Serbia are not hypermarkets and supermarkets, but convenience stores.

COMPETITIVE LANDSCAPE

Share of others declines in 2018, but remains high

Serbian traditional grocery retailers remained highly fragmented in 2018. Futura Plus was the leading retailer due to a high number of kiosks across the country, while other players with significant shares were either bakeries or butchers.

A number of independent small grocers in Serbia offer private label products from one or more large retailers. Owners of these outlets simply purchase large quantities of private label products from a hypermarket or a supermarket and then sell them at somewhat higher prices in their stores.

Large cities to become increasingly important for traditional grocery retailers

Independent small grocers remained more important in villages, but most other types of traditional grocery retailers have taken root in large cities over the review period. This is because kiosks, butchers and bakeries, especially those with prolonged working hours or those that offer 24-hr opening, have been booming in the country’s largest cities over the review period.

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