Why Do Consumers Follow Brands On Facebook?

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UPS/comScore

Consumers Cite Promotions As Biggest Incentive To Follow A Brand
On Facebook (UPS)In a joint study
from UPS and comScore, 60% of survey respondents said their main
reason for "Liking" a retailer/brand on Facebook is to receive
special promotions. However, 52% of respondents said in another
question that they pay little attention to updates from
retailers. Read
>

Google Adds Social Features To
DoubleClick (AdAge) Neal
Mohan, Google VP of display advertising, announced yesterday that
social media management tool, Wildfire, has been integrated into
DoubleClick, Google's online display advertising system. The new
features will help marketers measure how their social marketing
impacts other channels such as search, display, and
mobile. Read
>

Foursquare Testing Paid Promotions With Small
Businesses(AdAge) Promoted listings on
Foursquare have until now been limited to large national
merchants. However, the mobile app company has started allowing a
handful of local New York City businesses to participate. It's
the first time Foursquare has generated revenue from small
businesses and is a clear attempt at capitalizing on the local
mobile ad market. Read
>

Google+ Has More User Accounts Than Twitter(Burst Media) More than a quarter of
web users have a Google+ account, according to a survey conducted
in March by Burst Media. By comparison, 16% of respondents
reported having a Twitter account. Facebook is still the most
widely used social network by a wide margin. How active users are
on each network is another matter. Read
>

McAfee

U.S. Tweens Active, Unmonitored On Social
Media (McAfee) 85% of
tweens (youth aged 10 to 12) said they have a social media
account and a similar number admit to using it every day,
according to a recent McAfee study. Despite these inherent risks,
82% of tween respondents said they think social media is very
safe or somewhat safe, and 79% of parents agree. Nonetheless, 46%
of tweens said they would change their behavior if they knew
their parents were paying attention to their
activity. Read
>

Google Threatens To Ban News Sites On Google
News(Business
Insider) Google's head of web spam Matt Cutts
reiterated via a YouTube video that Google will not tolerate news
sites that run native ads or sponsored content that isn't
properly disclosed to readers and that appears to be regular news
content.
Read >