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Strength in unity

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Many entrepreneurs will tell you: when you start in business, it is very important to surround yourself with the right people! Nicolas Duvernois, president and founder of PUR Vodka and Romoe's Gin says that: "When you're in business, you quickly realize that you are much more likely to succeed as a team than on your own". For him, 4 professionals are essential: the lawyer, the accountant, the banker and the salesperson. Find out why they represent the cornerstone of your business.

The lawyer, necessary for a good start

Mr. Duvernois compares the lawyer’s contribution to architecture. In business as in building, you need solid foundations.

"In a company, the base starts with the legal structure," he says. Without this structure, you may have your ideas stolen, sign unprofitable contracts or associate with the wrong people.