Nineteen year-old Gerald Velasquez’s family didn’t want him to pursue an education, encouraging him to find work instead…but he persisted on his own. Today he is attending a university in San Pedro Sula, and is the coordinator of OYE’s art program.

Art is a significant component of OYE’s educational approach. It helps build self-esteem, promotes developmental skills, provides self-expression, and keeps youth off the street by giving them focus.

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About Richard Lakin

Richard Lakin is the co-founder of 18 rabbits digital media. Named after the Mayan king (695-738 AD) who supported the arts during his reign in Central America, 18 rabbits digital media promotes social entrepreneurs, international development, educational institutions, NGOs, corporate social responsibility, non-profits, and community outreach projects through a strategic program of multimedia and internet distribution.

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the OYE social media project: an open-source social media strategy for NGOs & educators

Over the next few months, we will be developing a social media campaign for a small, yet very capable NGO in Honduras; The Organization for Youth Empowerment. Through this blog, we will examine the effectiveness of a variety of social media components to increase the global awareness of a small local humanitarian non-profit, on a minimal budget.

We hope that you'll subscribe to the blog to follow the transparent process of promoting this extremely committed NGO in their efforts to better the lives of children in Honduras. If you are involved in social media, we think that you'll find these updates insightful. and we invite you to participate by contributing your own expertise and advice to this global effort.

Site Sponsor

We'd like to thank Laureate International Universities for their kind contribution of the travel budget for this project. Laureate is the sole sponsor of this initiative to promote young social entrepreneurs who are empowering youth through education in Central America.