Sears Celebrates 50 Years with Michelin

Did you know that Sears was the first to introduce Michelin’s radial tires under the Allstate trademark revolutionizing how Americans drive? Since signing an agreement with Michelin in 1965, Sears Automotive has sold more Michelin tires than any other retailer. The two companies recently celebrated 50 proud years of working together – a significant milestone for Sears and Michelin as they continue to bring new innovations to life.

Brian Kaner, who leads Sears Holdings’ Automotive business, shared his thoughts on the enduring relationship. “Together over the past 50 years, Michelin and Sears have seen many changes in the auto industry, the nation’s highway system and the cars people drive. But one thing has been constant – Sears Auto has been there to help Americans maintain their vehicles, including providing innovative and high-quality tires from Michelin and its brands. We’re excited to mark this special occasion with our teams at Sears and Michelin. In today’s competitive marketplace, two teams working together for 50 years truly is a significant accomplishment.”

Scott Clark, chief operating officer of Michelin North America’s passenger and light truck tire division, echoed Brian’s sentiment by saying, “The relationship with Sears has been a long and successful one for both of our companies, and we look forward to continuing to sell our Michelin, BFGoodrich and Uniroyal tires at Sears in the future.”

To commemorate this significant milestone, Sears Automotive hosted a Michelin Event at the company’s headquarters in Hoffman Estates, Illinois on Tuesday, July 21. Below are some images from the event: