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Comment by Venator

These tickets are the currency for various Brewfest items, including clothing and the special Ram mounts.

Comment by Beryligos

Here is a list of ways to get tickets.(WoWhead has yet to add some Brewfest stuff, so I'll update it with links when I can as well)

Quest - "There and Back Again" - 15 Tickets (http://www.wowhead.com/?quest=11412) - After you have completed the "Now This Is Ram Racing... Almost", you may pick up this quest. You must travel to either to Kharanos/towards Razor Hill on a ram mount and run near Flynn Firebrew for Alliance or Bok Dropcertain for Horde. The NPC will have an arrow over his head if you have the quest, so that it is easier to see. He will throw you a keg and you must return it to the quest giver. Do this circuit 3 times in 4 minutes to complete the quest. Update : I mistakenly listed this as a daily.

Event - More keg runs - After you complete "There and Back Again", you may request one more 4-minute ram ride from the quest-giver for the day. For every circuit you complete, you gain another 3 tickets. Thank you supalink for the information. The timer on this is separate from your daily quests, and will reset 12 hours after you requested another mount.

Daily quest- "Bark for ---" - 40 Tickets (There are two quests available per faction, but you may only complete one per day.) - Also done after "Now This Is Ram Racing... Almost". Two stands at your faction's Brewfest will seek barkers do advertise for them. You must run to four different locations in your factions respective Brewfest-hosting city on a ram mount. (Orgrimmar for Horde, Ironforge for Alliance) The ram mount is needed to complete the objectives, but you may use your regular mount to to the quest giver if you see fit. This seems to have been changed to 40 tickets because the Dark Iron invasion was disabled. However, it is apparently bugged for numerous characters according to Drysc.

Alliance locations : In front of the Bank, Military Ward, Hall of Explorers, and Mystic Ward. Horde locations : Valley of Strength, Valley of Honor, Valley of Wisdom, and Valley of Spirits.

Quest - "Pink Elekks on Parade" - 40 Tickets - Travel to the beer gardens outside your faction's other 3 capital cities and kill 3 Pink Elekks per location with the provided item. You must be drunk in order to see the elekks. This quest seems to be unattainable for some level 70 players on a case-by-case basis. Possibly a bug by server/character.

Event - Dark Iron Dwarves. (This event is temporarily disabled) - Every hour at half past, a legion of Dark Iron Dwarves will pop out of tunneling machines in the ground. You must toss "Complimentary Brewfest Sampler" at the dwarves in order to gain "Keg Protector marks". You gain the samplers by doing a /wave emote at one of the NPCs advertising their respective brews. After you have a mug, use it to drink and toss the mug to a dwarf in front of you. The Keg Protector buff apparently stacks to 25 according to Drysc on the general WoW forums, though I haven't been able to gain more than 24 (This is confirmed as my crummy luck, thanks Pirwzy for the confirmation) . This is not an absolute limit on your ticket-farming, as you can turn in your current buffs and return to the battle. There will likely be many other players raring for an extra handful of tickets, so try to time your toss to coincide with their spawning. Each driller seems to spawn two invaders.

A note on gaining Complimentary mugs. You will automatically get another mug after throwing away your original mug as long as you are in range of a barker. Contrary to a previous version of my post, there is NO need to spam emotes for a supply of mugs. Many thanks to irocksocksoff for this correction.

I will try to update this a bit more.

Comment by irocksocksoff

A note on gaining Complimentary mugs. If you preform a /wave emote multiple times the creation of a new mug seems to be queued up, as they are unique. You will gain a new mug within seconds of tossing your previous one. A lengthy enough queue can give you an infinite amount of mugs for an invasion. If you are concerned for the convenience of others, the emote spam can be performed from the outskirts of the Beerfest grounds, out of emote range of the general population

This is actually not true, and will get you reported for spamming. You merely have to /wave at a Barker once, and he will send you a new booze as soon as your current one in your inventory is gone.

Comment by sigma914

Here's a little, tip, go into your video options and untick the bos that says full screen glow effect, to disable that darn annoying drunken fuzziness.

Comment by berdwin

I got 27 on daily keg run.. yay!

remember there is a barrel of apples right at the stable where you start and are some just past where the guy throws you a keg.. so you can keep the gallop at max if you hit all 3 apple barrels each time around.

Comment by Dotdotgoose

On the PTR these are removed and can be traded for the new 'ticket' which is a token called the Brewfest Prize Token. It is unknown if this trade will make it to the retail version of World of Warcraft so don't destroy your tickets in frustration just yet (if you saved some from last year).