Ouya: A New Console For Under $100

Update: It only took eight hours, but the project reached its Kickstarter pledge goal of $950,000.

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A new startup is looking to battle Sony, Microsoft, and Nintendo in the living room with a brand-new console with an inexpensive price point.

Ouya, built on a custom-based Android operating system targeted to launch early next year, is open to any developer looking to publish a game. The developers also set pricing; the one catch is that every game must have a free portion available, whether through a demo or free-to-play model. The console also supports other Android apps, such as TwitchTV, which comes included.

Though some private funding has been secured already, the company has set up a Kickstarter page asking for an additional $950,000. You can visit Ouya's page right here.

So far, no games have been confirmed, but a number of notable developers are already praising the device, such as Mojang, the developer behind Minecraft, Brian Fargo of inXile Entertainment, and Jenova Chen of thatgamecompany.