2032 : Promotion

Adirondack Brand Now Leads Yellowstone and Vermont

A study of global brands related to rural/parkland tourism shows that Adirondack now leads Vermont in recognition in North America, Europe and Japan/China. Serious work on developing the Adirondack brand did not begin until 2014 when the project was funded under State-wide program to follow up on the I Love New York campaign.

Conde Nast Traveler Names Lake George in List of Most Beautiful Lakes in the U.S.

Conde Nast Traveler recently released a list of the most beautiful lakes in the United States and Lake George was one of them. The magazine called it "the epitome of a jet-set summer escape" for its beauty and the variety of activities available.

Adirondack Scenic Railroad Named #6 Best US Train Trip by Fodor's Travel

Fodor's Travel just released its list of "12 Best US Train Trips to Take This Fall" for the September issue of the AARP Magazine with the Adirondack Scenic Railroad named #6. The Adirondack Scenic Railroad offers Fall Foliage trains in the fall months on Fridays, Saturdays and Sundays.

350 New Banners Promoting Adirondack Coast Brand Unveiled

The Adirondack Coast Visitors Bureau as part of the North Country Chamber of Commerce created and will be distributing over 350 new banners to Plattsburgh, Rouses Point, Champlain and others that promote the Adirondack Coast Brand. The banners are both in French and English and showcase the Adirondack Coast's unique characteristics like the wine trail, maple production, and recreational activities.

Lake George Ranked "Best Lake for Tourists" in New York State

Cheapism.com recently ranked Lake George "Best Lake for Tourists" in New York State after being evaluated on quality and cost-efficiency. The website mentioned the location at the foothills of the Adirondacks and the variety of activities available and eateries.

New Guide for 235 Long Trek Highlights Scale of the Park

ROOST Plans a Big Promotional Tie-In to the Sochi Olympics

ROOST is taking the Sochi games as an opportunity to leverage the Olympic history of the region and extend it geographically. The news story below lays out their plan for broad 2014 regional promotions.

NY Times Run a Big Lake Placid Feature

ROOST Takes on Marketing Work for Essex and Hamilton

ROOST is the "Regional Office of Sustainable Tourism". It runs tourism
marketing for much of Essex County. Now it is expanding and will
handle tourism marketing for Saranac Lake. The article below reports
ROOST will run tourism marketing for Hamilton County as well. This makes
sense for the perspective of tourists who have no idea what the names
of the counties are or where they are on a map.