OBEY

Find out more about Obey

OBEY Clothing was founded on the art, design and ideals of Shepard Fairey starting with an absurd sticker Fairey created in 1989. OBEY is rooted in the Do-It-Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging. With biting sarcasm verging on reverse psychology, Shepard Fairey goads viewers, using the imperative “obey,” to take heed of the propagandists out to bend the world to their agendas.

Culture Kings is Australia’s best streetwear stores and online shop. Known for setting worldwide trends in street and men’s fashion, Culture Kings is a must-visit destination for many of the world’s top artists, celebrities, DJs and sports stars.

Shop with Australia’s largest and most trusted brand for street style apparel, headwear, footwear and accessories.