Gaming Update: The GamerTag Series Part 2: Achievement Counselors

In Part II of the Gaming Update series on the Persona Design industry that creates gamier identities for pay, GU's CM Boots-Faubert takes a look at Achievement Counselors, professional gamers who unlock Achievements for other gamers -- for pay -- and teach them how to pick games to play that will enhance their online reputation.

The practice of hiring Persona Designers and other consultants to assist new gamers in creating an online gamer identity intended to conceal their status as new gamers in order to help in avoiding the harassment and hazing rampant in online gaming has created a thriving industry that allows professional gamers to earn a living manipulating the very elements that represent identity in the online gaming platforms.