Beats Takes on Jambox With Pill-Shaped Bluetooth Speaker

Beats Electronics, maker of Beats by Dr. Dre headphones, is looking to move in on Jawbone’s turf with its just-announced Bluetooth portable speaker.

Called the Beats Pill, the new speaker pairs with iOS and Android smartphones via Bluetooth 4.0 to amplify sound from music and video apps. It also broadcasts phone calls, and has a built-in mic for conference calls.

It costs $199 – the same price as Jawbone’s best-selling Jambox speaker – and is available today. The Beats Pill has four small speakers built into the product, compared with the Jambox’s