About 50 fashion bloggers will attend the event, which runs alongside the Cannes Film Festival in May, and will be asked to judge the designer showcases.

The three-day fashion festival is held in the Salon Croisette at the Hôtel Majestic Barrière, across the road from the main film festival site.

The Cannes Fashion Festival has embraced a growing trend in the industry by inviting bloggers to apply for accreditation, as well as the traditional print and film media.

Festival spokesman Marc Ziegler said the response was overwhelming, with more than 900 applicants.

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"Fashion blogging is creating a new era of influencers," he said. "Now, 'regular' people from all over the world are becoming big voices in fashion.

"The Cannes Fashion Festival is targeted to the final consumer, people who love, buy and wear fashion.

"And we think it's important that the people who stay on top of all the latest fashion trends and fashion news around the world should have their say."

In Australia, only the two blogs were awarded the title of official bloggers for the fashion festival.

Wayward Son blogger Gian Reyes said he was thrilled to have made the final cut.

"I'm very excited to be selected as an official blogger, especially because we will be so involved within the fashion festival," he said.

"I'm looking forward to going to Cannes and to be there for the beginning of what I'm sure will become a long-standing fashion event."

The festival will showcase designers of haute couture, bridal, lingerie, sportswear, jewellery, swimwear and accessories, as well as the staples of menswear and womenswear.

Festival fashion director Laura Millet said she hoped the event would become a fixture on the fashion calendar.

"We have high hopes for it to become a staple on the international fashion calendar," she said. "The festival celebrates, applauds and encourages excellence in fashion, and we're thrilled by the response from designers and fashionistas we've received so far."

Mr Reyes said he started Wayward Son as a "men's lifestyle blog for upwardly mobile young professionals".

"These wayward men are restless and have a lot of interests such as men's fashion, events, art, eating out, fine liquor, inspirational Australians and, of course, fine women," he said.

The trio of young fashionistas who make up Milkshake Kingdom, which follows all things related to beauty, fashion and lifestyle, aspire to be "successful businesswomen" once they finish school.

"We all hope to conquer the world and show them what we've got as a trio and individually," theblog biography reads.

The girls go by their first names and have a growing band of followers.

Carmelita says she "aspires to dominate the fashion industry, and live life like an elite socialite taking inspiration from Blair Waldorf (of US TV drama Gossip Girl)".

Christy wants to "become a highly respected and successful owner of a well-known company while travelling the world with loving family and friends".

And Grace hopes to "explore acting and performing as I have always admired famous actors".