Q+A Library

What is the first step to success for any marketing campaign?

It all starts with strategy. That means determining “the why behind the what” and making sure the right audience will receive the right message in the right format at the right time before executing on tactics.

At True North, our approach to strategy is built around three primary services: modeling to identify the best patients and prospects, marketing to engage them in a meaningful way, and measurement to evaluate effectiveness.

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