As Christmas nears, Austrian children hoping for gifts from Santa Claus will also be watching warily for "Krampus", his horned and hairy sidekick.

In folklore, Krampus was a devil-like figure who drove away evil spirits during the Christian holiday season.

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"Krampus scared ... me when I was seven," said one, identified as Riem on FM4's Web site. "I panicked that I was never going to see my father again because a hoofed human wanted to throw me in his wooden backpack."

I understand that we tend to think of milk and cookies going together as a snack for kids. But if i smell cookies, i'm pretty sure it's not going to start a sudden yearning in my heart for milk. I'm even more sure that it's going to make me crave cookies instead. Which adults and teens alike prolly pair most with coffee considering our caffeine addicted society. Or Mt. Dew, depending on what company you keep.

UPDATE: San Francisco MTA has pulled the plug on the ads.

The fragrant billboards, posted at five bus shelters on Monday in an effort by dairy producers to make passengers thirsty for milk, had to come down because the shelters' maintenance contractor had not informed San Francisco Municipal Transportation Agency officials, said an agency spokeswoman.

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The agency also received several complaints from bus riders concerned that the aroma might not be safe, she said

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"It is unfortunate that the MTA has requested the removal of our scented bus shelter ads," the milk board said. "The Got Milk? scented bus shelters were intended to be a tasteful change from the frequent blasts of exhaust that permeate the air around some of San Francisco's bus shelters."