Since its inception in 1995, LUSH Fresh Handmade Cosmetics has been driven by innovation and ethics. Creators of pioneering beauty products such as the fizzing bath bombs, bubble bars, and solid shampoo bars, LUSH places emphasis on fresh ingredients like organic fruits and vegetables and the finest essential oils. LUSH operates a strict policy against animal testing, supports Fair Trade and Community Trade initiatives, and leads the cosmetics industry in combating over-packaging by developing products that can be sold ‘naked’ to the consumer. LUSH products are 100 percent vegetarian, 74 percent vegan, 65 percent preservative-free and 60 percent free of wasteful packaging with absolutely no animal testing being done on LUSH products or ingredients. These ethics are at the heart of the brand and will remain there with every new shop that opens globally. Boasting over 900 stores worldwide, the Lebanese market is finally able to savor the taste of the LUSH experience and is certainly craving more.