Corporate journalism RATP by Bruce Gilden

While preparing for a lecture on visual corporate storytelling, I found this magnificent example of making use of the talent and quality of photojournalists to tell a corporate story. Okay, it’s a bit old, but in 2016 the French public transport organization Régie Autonome des Transports Parisiens (RATP) commissioned Magnum photographer (and personal street photography hero) Bruce Gilden to document travellers, commuters and other users of public transport in Hong Kong, Johannesburg, Manchester, New York and Paris. In his own personal, striking, relentless style.

Respect to RATP for this somewhat courageous undertaking. The images ended up in a book (see link below) and were exhibited in 16 subway stations in Paris. Would have loved seeing that.