Generations of Peorians will recall the Jumer’s bear. But for younger Peorians, it’s the thirty-thirty bear.

The name doesn’t matter. We’re just glad it’s out of hibernation.

The stuffed black bear long stood near the lobby of Jumer’s Castle Lodge, 117 N. Western Ave. The motionless but ferocious critter was the namesake of the Black Bear Lounge, home to the piano stylings of Jimmy Binkley.

After changing hands, the inn folded in 2009. By then, the Jumer family had exited the business, taking the black bear along and putting it in storage.

Two years later, the thirty-thirty Coffee Co. opened at the Kickapoo Building at 734 Main St., owned by the Jumer family. As thirty-thirty prepared to move in, the owners threw an idea at their landlords.

“We asked what the bear was doing,” says Ty Paluska. “It’s such an iconic Peoria figure. But it was in storage.

“We looked at it for two reasons: for branding the business, and to bring back a part of Peoria history.”

The Jumers blessed the idea, and the black bear took a spot just inside an entrance.

Mouth agape and arms wide, the bear is photographed likely more than any other two-legged creature in Peoria.