Friday, May 04, 2007

On May 14 B&H Publishing Group’s Holman Bibles division will launch HolmanTV.com, a video blog designed to expose high school and college students to the Holman Student Bible, which releases in July. A series of 3–5 minute weekly video episodes will be posted on MySpace, YouTube and FaceBook, leading viewers to HolmanTV.com to follow the lives of “Holman” and “Gigi,” 20-somethings who are cubicle-bound in Nashville but dreaming of making it big in the music business.

... The campaign is the brainchild of B&H’s director of e-business Steve NeSmith and marketing manager Tim Jordan, who told RBL, “When we thought about how to reach students, we asked ourselves, what are they doing? They’re online—that’s where they are living.” ...

Jordan said each episode will have a 10-15 second introduction (“like a short TV show”) and will end with a 17-second commercial for the Holman Student Bible.

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