According to the company, which was recently bought by communications giant Vivendi, Activision brought in third-quarter profits of $272.2 million, nearly twice its profits of $142.8 million from the same quarter a year ago.

Why?

Well, it's clear that a huge part of it is massive sales of the company's explosive hit, Guitar Hero III.

Other games, too, most notably, Call of Duty 4, played a role. But it's surely the millions of people out there "strumming" on plastic guitars that really put the oomph in Activision's bottom line during the third quarter.