French tennis player and businessman Rene Lacoste acquired the nickname “crocodile” because of his on-court persistence. His relentless nature carried over into his brand, which has become one of the biggest names in fashion today. Placing a brand name on the outside of an article of clothing is something that Lacoste originated and had never been seen prior to 1933. Today, Lacoste tennis apparel features high-performance fabric technology designed to wick moisture, provide comfort, and promote natural breathability.