Jaguar Land Rover Appoints New Head of Global PR

Even automotive icons need the occasional jump-start from time to time. Jaguar Land Rover has ambitious plans to boost sales, with models like the new F-Type coupe and convertible, and make further inroads into emerging markets like India, China, and Russia. Helping to spearhead the effort is the brand's newly appointed Head of Global PR and Communications, Fiona Pargeter. Having joined Jaguar Land Rover in 2009 as the Global PR Director for Land Rover, Pargeter was responsible for the PR strategy for the Range Rover Evoque. As the Land Rover brand's smallest and most fuel-efficient vehicle ever, the Evoque has been a tremendous sales hit, with sales often outstripping supply. "Jaguar and Land Rover are iconic global brands and I am thrilled to be leading the PR communications team at such an exciting time for the Jaguar Land Rover business. I look forward to developing more innovative and creative PR programs for all our media customers around the world," said Pargeter. Her appointment is effective immediately.