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This is the time that we all reflect on the past year, and plan for the next one. I consider myself blessed to do what I love every day and I want to thank our clients, my extended team and my communication colleagues for their contribution to our success.

I've always been a big believer in life-long learning and investing in myself. From making the decision to pay for my own IABC membership for the first few years of my career, to soaking up every book, article and opportunity that presented itself, I believe professional development (PD) has been a key contributor to my success.

For the majority of my corporate and consulting career, I have worked for corporations and have had the opportunity to support unionized environments from the employer side successfully. In 2017, I had the unique and wonderful opportunity to work inside a union and it helped reinforce my dedication to employees who bring our organizations to life.

I remember my husband and I having a conversation on homeless youth after a documentary had aired talking about young people who were out on their own because they simply didn't want to follow the rules at home. It justified my reason to not give to those in the streets.

I have to admit that I am still recovering from last week's first Strategic Internal Communication Conference in Toronto. This is the first of a series of blogs that will share insights from the conference and feedback from attendees.

This morning, my husband sent me a headline of Sobeys (a Canadian grocery retailer) CEO, Michael Medline, stating that they would not "screw up" their recently-announced acquisition of Farm Boy (a smaller grocery retailer). It's not often that a CEO proactively makes a bold statement like that and I have to admit that I am just a little impressed.

I was thrilled when I first learned about the partnership between IC Kollectif and IABC to conduct research into Internal Communication. I've always been a fan of the numbers and the stories they tell.

Over the last few months, I've heard a recurring theme amongst my colleagues about tactics organizations and individuals are using to gain 'free' services and advice from experts. As a consultant, something about this conversation has touched a nerve and I feel we need to talk about it openly.

There has never been a better time to be a strategic internal communication professional. I’m amazed at how many leaders and organizations are reaching out for support to align their employees and internal audiences to help deliver their business goals.

When I started my Communication Career, I never realized there would be so many opportunities to use my skills. As Communication Professionals, we have to understand our stakeholders; educate people about programs and processes; ensure diverse viewpoints are heard; and consult with internal and external partners to help them accomplish their goals.

My advice was the same I give to all the colleagues I mentor, "If you want to stand out in the crowd of resumes and applications, you can't be afraid to brag a little and highlight what makes you successful."