The 1918 United War Work Campaign

The Campaign and the Public

The name “United War Work Campaign” implies unity. This was not always the case for either the War Work Campaign or the public it tried to reach. Americans in the years up until entry into the Great War found themselves divided by class, race, language, gender, politics, and religion. The UWWC attempted to portray itself as completely unified group to an American public that was not itself wholly united. The Campaign also had to raise funds from groups who might not be fully supportive of the war effort, such as African Americans and non-English speaking immigrants, in order to be successful. Use the buttons below to read articles exploring different aspects of American society during the war and how the United War Work Campaign navigated them.