MobileESPN’s Retail Distribution: Now in Sprint Stores

Rafat Ali

Jun. 1, 2006 - 12:06 PM PDT
Jun. 1, 2006 - 12:06 PM PDT

Besides BestBuy, the MobileESPN MVNO service from ESPN, which had an initial exclusive deal with BestBuy, is now being retailed in about 575 Sprint stores in U.S. I would be interested to see the branding, store positioning and sales pitch inside Sprint stores…will duck into one and find out.