Guayakí Yerba Mate - A Powerful Rainforest Experience

Buzz in the Press

Functional Organic Drink Tastes Good, Provides Energy

Sebastopol, California, July 16, 2007 – One day, out of the blue, Guayakí Yerba Mate sent us some samples, which was a nice thing to do.
It was later we saw their release. By that time we had already tried and liked the product, and wanted to know more. We now have that information, and we’d like you to know more about it too.

Guayaki Yerba Mate tells us they have ‘raised the bar’ in the sports and energy beverage industry - by offering organic drinks that are stimulating, refreshing, nourishing, functional and made with only pure natural ingredients.

It’s a known fact that physically active people are very aware of what they put in their bodies. The company realizes this, and hopes they will appreciate their latest offering; Pure Endurance.

Pure Endurance is a healthy energy and sports beverage that provides a boost of sustained energy and nutrition due to an infusion of Yerba Mate, Siberian Ginseng and electrolyte-rich Himalayan Crystal Salt blended with delicious tangerine juice and acerola juice.

Yerba mate is a healthy fitness fuel gaining in popularity among athletes, trainers, nutritionists and outdoor enthusiasts. Mate’s combination of nutrition and stimulants assist with metabolism and breakdown of carbohydrates during exercise, so more calories can be burned, increasing heart efficiency and reducing the build-up of endurance-robbing waste products in the body, such as lactic acid.

Yerba mate may increase the supply of oxygen and nutrients to the heart during exercise and may lower blood pressure and improve circulation in some people by relaxing blood vessels. It has also been found to relieve allergies by stimulating the adrenal glands to produce corticosteroids, which suppress inflammation and overactive immune responses to allergens which opens the respiratory passages for better oxygen flow.

Unlike other functional and energy drink concoctions on the market today that feature synthetic ingredients such as isolated vitamins, high fructose corn syrup, artificial colors and flavors, processed caffeine and other weird stuff derived in a lab, Guayaki follows a “whole plant - whole health” herbal tradition that unleashes the full natural power of natural functional ingredients. Pure Endurance is made with organic, fairly traded and shade-grown Guayaki Yerba Mate, organic cane juice and whole organic herbs.

Of the six most common caffeine beverage stimulants (yerba mate, coffee, tea, cola, cacao and guarana), yerba mate is the only one balanced by powerful nutrition and a healthy natural blend of stimulants. Pure Endurance contains natural caffeine in the yerba mate that is comparable to coffee and energy drinks; however, the caffeine is balanced by mate’s content of theobromine (the euphoriant and smooth muscle relaxant found in chocolate), another stimulant named theophylline (also in Green Tea), and pantothenic acid (which prevents over-stimulation of the nervous system). Yerba mate is also a rich source of magnesium, which has been proven to ease anxiety.

Many caffeine-sensitive people that drink mate don’t experience the jitters, stomach discomfort and headaches common among drinkers of coffee and energy drinks and the soothing balance to the stimulation is important for maximizing athletic performance.

The Siberian Ginseng in Pure Endurance is known to enhance stamina and acts on adrenal glands to help the body withstand heat, cold and stress. Another key ingredient, The Original Himalayan Crystal Salt, contains 84 total trace elements and natural minerals and replenishes active bodies with important electrolytes.

Pure Endurance is part of Guayaki’s new line of three functional Organic Yerba Mate Fusions that celebrate the South American rainforest tradition of handcrafting health-enhancing infusions of yerba mate (mah-tay) and medicinal herbs. Pure Passion awakens the heart’s fire and the libido with an infusion of Yerba Mate, Damiana and Catuaba blended with intense passion fruit juice, while Pure Mind encourages clear brain function with Yerba Mate, Gingko Biloba and Tulsi blended with antioxidant-rich pomegranate juice.

Founded in 1996, Guayakí is a leading provider of organic, fairly-traded, rainforest-grown yerba mate in North America with products sold at thousands of natural foods stores, cafes and supermarkets.

The award-winning company integrates bottom line principles of economic viability, social justice, and environmental stewardship in all aspects of their business. The result is an innovative business model where Guayakí serves as a bridge linking consumer purchases of healthy yerba mate products in North America with indigenous communities engaged in sustainable agriculture and reforestation projects in Argentina, Paraguay and Brazil.

“Each person who drinks two servings per day of Guayakí Yerba Mate helps protect approximately one acre of rainforest every year,” notes Karr.