STORY RULES

Another brilliant example of how a well-told story can take you on a journey that puts the laughs ahead of the product. Quiznos – or some smart agency – knows the way to our heart is through narrative that is culturally relevant. That speaks the zeitgeist. That understands we want to be entertained, not just informed. It’s about the viewer. About how they feel when they see your product. How they might feel if they see it on a shelf. When I find out what the hell Quiznos is, and where to buy it, I’ll try it…….unless it’s made with unsustainable Palm Oil.