Google Instant Search

In this Internet marketing podcast Glenn and Tom talk about the Google’s Instant Search feature. They review how it impacts SEO, paid advertising on Google AdWords and other Internet marketing insights from this new Google feature. Here is an outline of their discussion.

What is Google Instant Search?

Instant search results as you type

Launched in September of 2010

Do a Google search to see how it works

Will reduce some “long-tail” searches

30% of searches are unique and this may change

Unique searches make it harder for Google to run expensive ads

What does this mean for online marketers?

It will change how novice searchers use Google

Drives more traffic to large corporate Websites

Increase high paying ad click-throughs

Some change to long-tail searches

The savvy searcher will ignore those results

It will make searching faster

Can be used as a keyword indicator

Changes how impressions are tracked in AdWords

How does this benefit Google?

Drives more clicks to paid ads for high volume searches

Makes it faster to search for some users

Good PR as they improve the search engine

Simplifies and focuses searches

Fewer long tail searches

Continues their amazing technology

We end each podcast with an action item plan. What are the key action items for the listener?

SEO is a constantly changing discipline and you have to stay in touch.

Subscribe to Search Engine Land and other SEO newsletters.

SEO is always best approached organically and strategically.

Go use Google and search for your targeted terms.

Look for the impact in your stats.

Review what Google has to say about Google Instant

This has been the Intuitive Websites Internet Marketing Podcast. For more information and to see all the available podcasts and much more, visit IntuitiveWebsites.com. This podcast is available on iTunes.