On September 27, Sanrio announced plans to begin selling solid gold Hello Kitty playing cards, which the company will make available through its online shop beginning October 3. Each of the 54 cards (2 jokers included) measures 58 x 89 mm and is made from 0.73 gram of 99.99% pure gold. Pressed to a thickness of 7 microns with precision rolling technology developed by the Mitsubishi Materials Corporation, the cards are sealed in a protective laminate printed with colorful designs that depict Hello Kitty in royal dress.

The reverse side of the cards show Hello Kitty against a background featuring the Union Jack and apples, a reference to the fact that Hello Kitty was born in London and is said to be 3 apples heavy and 5 apples tall.