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editorial director

PromaxBDA Offices

5700 Wilshire Blvd, Suite 275
Los Angeles, CA 90036
310-788-7600

the industry standard in media and entertainment news

Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing.

Brief is a product of PromaxBDA, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

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Hot Spots FAQ

DIRECTIONS TO SUBMIT:

Email the link to a live and public YouTube or Vimeo video as well as the title of the spot to Daily Brief at dailybrief@promaxbda.org.

Please include relevant information with your submission, including the show’s premiere date, any special design techniques used in the making of the spot, and whether this is part of an overall rebrand strategy. The more information, the better.

Please also include any appropriate credit information, including client, agency, production company or director. We will make every effort to include credit information where appropriate.

WHAT DO I NEED IN ORDER TO SUBMIT?

1. Link to a public and live YouTube or Vimeo video

2. Name of the spot

3. Important information for the spot

4. Credits

WHAT TYPE OF WORK CAN I SUBMIT?

Any current media marketing promotion or design video content made for broadcast on-air or online. This includes work promoting media including television, digital, radio, etc., across the spectrum of entertainment, news, sports and so on. We also accept special projects and show opens and branding/rebranding packages for consideration. We do not accept company or sizzle reels. Ideally, we run campaigns in line with when they premiere on air or online so the sooner we can receive materials, the better. We generally do not run spots that are several months old.

If possible, please make your spot available to all countries and regions so all PromaxBDA members can see your work. If the spot has any non-English dialogue or voiceover, please include English subtitles where possible.

HOW OFTEN CAN I SUBMIT?

You can submit as many spots for consideration as often as you’d like, but our policy is to run work that began its original run within the last few weeks, and we try not to run work from the same company more than twice a month.

WHEN WILL MY SUBMISSION BE FEATURED?

Unfortunately, due to the high volume of submissions received, not all spots will be featured on Daily Brief. Most spots that are chosen by the editors are featured within 2-3 weeks of their submission date. We cannot guarantee if or when your submission will run.

WILL I BE NOTIFIED IF MY SUBMISSION IS GOING TO RUN?

We generally do not notify companies before running their work, but if you have questions you may contact the editorial department at dailybrief@promaxbda.org.

WHO DO I CONTACT IF I HAVE QUESTIONS?

Please email all questions to dailybrief@promaxbda.org.

Editorial Policy

The mission of Daily Brief is to serve the overall mission of PromaxBDA in the areas of Education, Information, Leadership, Community Engagement and Inspiration by ensuring:

a) Content Excellence: creating, curating and distributing the richest, most relevant and most rewarding content;

b) Activation Excellence: activating this content and this community through the most dynamic and engaging channels, including social media, conferences and podcasts;

c) Connectivity Excellence: Persistently connecting back to PromaxBDA and its membership.

Daily Brief is a journalistic organization housed within PromaxBDA designed to serve both PromaxBDA members as well as the TV industry at large. While Daily Brief is part of PromaxBDA, its main mission is to provide information, education, community and inspiration to anyone involved in the television industry and more specifically, entertainment marketing. The content found in Daily Brief is journalistic in nature and does not exist to provide publicity for PromaxBDA, PromaxBDA members or any entity, although occasionally articles that appear on Daily Brief may serve members’ or others’ promotional interests.

Daily Brief adheres to journalistic standards. That means its primary goals are fairness, accuracy, integrity and truth. Daily Brief’s reporters, writers and editors are tasked with presenting all sides of a story, as well as quoting sources with precision.

To that end, Daily Brief’s reporters, writers and editors may agree to share on-the-record quotes with interviewees and sources prior to publication. Quotes may be “cleaned up” prior to publication, with “ums” removed or extraneous words deleted, but all quotes must be presented as close to the original as possible, with the speaker’s intent and context fully preserved.

While on-the-record quotes may be shared ahead of publication for approval, it is not Daily Brief’s policy to share entire stories with subjects prior to publication. This is standard journalistic practice so as to avoid giving control over the reporting, writing and presentation to the other entity, as well as to avoid having any conflict of interest.

Incorrect facts — no matter how small — can and should be corrected as soon as possible. If a fact isn’t entirely wrong, but is under question or is subjective in nature, it may also be noted in a correction. Daily Brief’s small team checks its own facts. That said, Daily Brief’s reporters, writers and editors are not expected and are not obligated to make changes to subjective phrases, such as descriptions, for subjective reasons or objections.

It is not Daily Brief’s objective to present any company or entity — whether PromaxBDA member or not — in a favorable or an unfavorable light. It is Daily Brief’s mission to cover the business of TV media marketing, with fairness, truth, accuracy and integrity. As a result, one entity’s positive phrasing may be another’s negative phrasing, with a constant aim on keeping the story fair, accurate and truthful.

Stylistically, Daily Brief refers to the AP Stylebook.

Submissions to Hot Spots are guided by an FAQ. Both Hot Spots and The Work selections are chosen by Daily Brief’s editorial team from submissions as well as their own searches. Selections are subject to Daily Brief’s editorial process.

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the industry standard in media and entertainment news

Brief leads the global conversation about the role marketing plays in the monetization of television across media platforms. By providing exclusive information, creative inspiration and unique insight about the global television industry, Brief seeks to clarify and bring perspective to the ever-evolving business of television through the lens of marketing.

Brief is a product of PromaxBDA, the global association for those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.

Hot Spots FAQ

DIRECTIONS TO SUBMIT:

Email the link to a live and public YouTube or Vimeo video as well as the title of the spot to Daily Brief at dailybrief@promaxbda.org.

Please include relevant information with your submission, including the show’s premiere date, any special design techniques used in the making of the spot, and whether this is part of an overall rebrand strategy. The more information, the better.

Please also include any appropriate credit information, including client, agency, production company or director. We will make every effort to include credit information where appropriate.

WHAT DO I NEED IN ORDER TO SUBMIT?

1. Link to a public and live YouTube or Vimeo video

2. Name of the spot

3. Important information for the spot

4. Credits

WHAT TYPE OF WORK CAN I SUBMIT?

Any current media marketing promotion or design video content made for broadcast on-air or online. This includes work promoting media including television, digital, radio, etc., across the spectrum of entertainment, news, sports and so on. We also accept special projects and show opens and branding/rebranding packages for consideration. We do not accept company or sizzle reels. Ideally, we run campaigns in line with when they premiere on air or online so the sooner we can receive materials, the better. We generally do not run spots that are several months old.

If possible, please make your spot available to all countries and regions so all PromaxBDA members can see your work. If the spot has any non-English dialogue or voiceover, please include English subtitles where possible.

HOW OFTEN CAN I SUBMIT?

You can submit as many spots for consideration as often as you’d like, but our policy is to run work that began its original run within the last few weeks, and we try not to run work from the same company more than twice a month.

WHEN WILL MY SUBMISSION BE FEATURED?

Unfortunately, due to the high volume of submissions received, not all spots will be featured on Daily Brief. Most spots that are chosen by the editors are featured within 2-3 weeks of their submission date. We cannot guarantee if or when your submission will run.

WILL I BE NOTIFIED IF MY SUBMISSION IS GOING TO RUN?

We generally do not notify companies before running their work, but if you have questions you may contact the editorial department at dailybrief@promaxbda.org.

Editorial Policy

The mission of Daily Brief is to serve the overall mission of PromaxBDA in the areas of Education, Information, Leadership, Community Engagement and Inspiration by ensuring:

a) Content Excellence: creating, curating and distributing the richest, most relevant and most rewarding content;

b) Activation Excellence: activating this content and this community through the most dynamic and engaging channels, including social media, conferences and podcasts;

c) Connectivity Excellence: Persistently connecting back to PromaxBDA and its membership.

Daily Brief is a journalistic organization housed within PromaxBDA designed to serve both PromaxBDA members as well as the TV industry at large. While Daily Brief is part of PromaxBDA, its main mission is to provide information, education, community and inspiration to anyone involved in the television industry and more specifically, entertainment marketing. The content found in Daily Brief is journalistic in nature and does not exist to provide publicity for PromaxBDA, PromaxBDA members or any entity, although occasionally articles that appear on Daily Brief may serve members’ or others’ promotional interests.

Daily Brief adheres to journalistic standards. That means its primary goals are fairness, accuracy, integrity and truth. Daily Brief’s reporters, writers and editors are tasked with presenting all sides of a story, as well as quoting sources with precision.

To that end, Daily Brief’s reporters, writers and editors may agree to share on-the-record quotes with interviewees and sources prior to publication. Quotes may be “cleaned up” prior to publication, with “ums” removed or extraneous words deleted, but all quotes must be presented as close to the original as possible, with the speaker’s intent and context fully preserved.

While on-the-record quotes may be shared ahead of publication for approval, it is not Daily Brief’s policy to share entire stories with subjects prior to publication. This is standard journalistic practice so as to avoid giving control over the reporting, writing and presentation to the other entity, as well as to avoid having any conflict of interest.

Incorrect facts — no matter how small — can and should be corrected as soon as possible. If a fact isn’t entirely wrong, but is under question or is subjective in nature, it may also be noted in a correction. Daily Brief’s small team checks its own facts. That said, Daily Brief’s reporters, writers and editors are not expected and are not obligated to make changes to subjective phrases, such as descriptions, for subjective reasons or objections.

It is not Daily Brief’s objective to present any company or entity — whether PromaxBDA member or not — in a favorable or an unfavorable light. It is Daily Brief’s mission to cover the business of TV media marketing, with fairness, truth, accuracy and integrity. As a result, one entity’s positive phrasing may be another’s negative phrasing, with a constant aim on keeping the story fair, accurate and truthful.

Stylistically, Daily Brief refers to the AP Stylebook.

Submissions to Hot Spots are guided by an FAQ. Both Hot Spots and The Work selections are chosen by Daily Brief’s editorial team from submissions as well as their own searches. Selections are subject to Daily Brief’s editorial process.

In February, Premier League unleashed a new visual identity and logo by DesignStudio offering a fresh take on its familiar lion mark and a bold new color scheme. Six months later, the fun has begun: The 2016-2017 Premier League season is in full swing, and we are seeing the transformed brand playing out on-air across a 380-match international programming slate.

“Delivering a vibrant and dynamic new graphical look for the Premier League was a challenge that shouldn’t be underestimated,” said Nick Moody, head of Premier League Productions. “They are entering a new broadcast term, and it’s their first without a title sponsor.”

That title sponsor would be Barclays, whose longtime contract with the league expired at the end of last season. From its presence in the logo to its color scheme infiltrating the league’s on-air studio environment, the bank’s influence on Premier League’s branding was substantial and its void created a major opportunity for revamping. The London-based DixonBaxi agency “was the obvious choice to revolutionize our on-screen graphics following a rigorous pitch process,” said Moody. “They interpreted our brief for something modern and dynamic and delivered from the very beginning.”

As it did with last year’s Eurosport rebrand, DixonBaxi has helped to humanize the Premier League, infusing it with a warmth and emotional depth that plays out across a dizzying array of deliverables, “from on-screen match graphics for the world feed to a match wipe and studio and [augmented reality] graphics for the Premier League Content Service,” said Moody. DixonBaxi also delivered 14 sets of titles, as well as stings, presentation wipes and even the title music.

Audio branding company and longtime DixonBaxi partners MassiveMusic revamped the sonic identity for the international broadcast, composing a stirring walk-on anthem and over-arching master theme that combine electronic music, classical instrumentation and location recordings from the field itself.

“Rather than just wanting to create graphics that move, we wanted to have an intent to it,” said Baxi. “They call it the beautiful game for a reason—there is an artistry to the way the game is played. Whether it’s a tackle, a pass, or a long shot, [the players] have a grace and an explosiveness to the movement. It was that contrast that we were really interested in.”

From its first pitch to the Premier League, DixonBaxi was deconstructing the movement of the game to explore a new approach to sports graphics it calls the “Field of Play” motion theory. The video below outlines this approach, which “abstractly communicates the idea that the different plays in the game create different lengths of time,” said Baxi. For instance, “a dribble and a pass is quick, quick, quick, long… That quite easily translates into the animation language, where you might have something that takes a long time and then there’s an inertia to it and then it all collapses very quickly.”

How this plays out during Premier League broadcasts is subtle but profound. With the on-field plays themselves guiding graphical behavior, the charts, player profiles, statistics and even the top corner score clock move in and out, up and down with a fluidity that makes the entire viewing experience feel like part of an organic whole. At the :28 point in the montage below, the system springs into action with a palpable sense of living and breathing. “There’s almost a human quality to it,” said Baxi.

The organic quality extends all the way out to the edges of the frame, where at times, translucent panels of color bleed off to the left or to the right.

“The graphics obviously have to live in that 16x9 frame,” said Baxi. “We wanted to make it feel more seamless… to suggest that actually we’re just focusing on one aspect but there’s more on either side. That gives a very subtle sense of scale, that we’re not hemmed in by the screen. That there is a bigger picture to all of this.”

Baxi said his team watched the motion theory video every week during the creative process, along with a complimentary “emotion video” that was about the “fans and the players,” he continued. “It’s not part of the deliverables kit. It’s just something between ourselves here and the client that we made to ground us in what we’re trying to achieve. We kept coming back to those [videos] over the 5-month process to remind ourselves that this is the DNA and this is the energy that we need to imbue everything with.”

It was important to keep both sides of the technical-emotional spectrum in mind because “there’s kind of a range of tonality” to the work, Baxi said. “When you look at the in-match graphics, they have to work really hard and not be obscure or abstract. They have to really do a job, so that was one part of it, but then we could dial up the volume tonally for things like the titles, which allowed us to be really expressive, to really stretch the brand in all directions.”

From DesignStudio’s new logo, vibrant color palette, striking image direction and other brand elements, DixonBaxi constructed more than a dozen show titles for Premier League’s on-air content for pre-game and post-game breakdowns, news shows and magazine programming with names like Netbusters, Fanzone and Matchpack.

Each title has its own unique flair, but all are “driven by this idea of ‘play to inspire,’” said Baxi. “The idea that it’s not just the players, but the fans and everyone that makes the Premier League… The celebration of the fact that this is really a global sport supported by upwards of two billion people around the world. That’s where you see these stills, the use of live action and game footage. But across all of it there is a very strong design sensibility—the use of typography, some of the editorial quality of the layouts. The craft of design kind of roots it back into hopefully a coherent experience.”

Full of unexpected changes in font size, density and color, and peppered with quotations, the typography in the titles was a chance for DixonBaxi to communicate more than just images in its search for sports’ emotional sweet spot.

“It was stories, it was engaging people with words that were potent and powerful, that almost feel like mantras and calls to action and rally cries,” Baxi said. “As with any sport that people really, really love, they know everything about it, so you can almost use the quotes, etc., that people really resonate with. They transcend time and become part of the myth of the game.”

Perhaps the most dramatic change in the revamped Premier League broadcasts is its on-air studio, the hub of the viewing experience. Designed by a Los Angeles firm called JHD, the new studio “almost feels like a Shoreditch or Williamsburg warehouse,” said Baxi.

Previously, the Barclays effect had it exuding a rather corporate vibe saturated in blues and general stuffiness. These days, it’s all big open spaces which allow for many different camera viewpoints. Presenters are not sat at desks but on sofas or stools, or standing, and they no longer wear suits. It’s a much more relaxed vibe, which plays well with the incorporation of DixonBaxi’s softer, more elastic graphics scheme. The space translates the agency’s Field of Play design language and motion theory into immersive content that supports the programming through features such as augmented reality, table-top touch-screens and floating stats.

“If you step outside of Premier League and just look at sports and sports graphics, it’s a very well-articulated space,” said Baxi. “There is so much beautiful, expressive, powerful visualization of what sport is, and I think the challenge for us was to make sure this felt distinct for Premier League, and felt entirely modern, but also really kind of change the game… That’s our big fight, to fight against the convention of sport. To say, ‘There are other ways of expressing this.’”

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Hot Spots

Email the link to a live and public YouTube or Vimeo video as well as the title of the spot to Daily Brief at dailybrief@promaxbda.org.

Please include relevant information with your submission, including the show’s premiere date, any special design techniques used in the making of the spot, and whether this is part of an overall rebrand strategy. The more information, the better.