Major consumer companies including Unilever and Procter & Gamble are chasing consumers who want goods delivered automatically, pitching new online subscription services, even though these have not always worked.

​Klarna, the Swedish payments specialist has a new minority investor - rapper Snoop Dogg via his Casa Verde Capital fund. The company has also just unveiled a new marketing campaign starring the celebrity.

The global sportswear brand and the New York-based cosmetics label have taken the athleisure trend to new heights with a collaborative high-performance makeup collection designed for women with active lifestyles.

Major consumer companies including Unilever and Procter & Gamble are chasing consumers who want beauty and household goods delivered automatically, even though this kind of business has not always worked.