The TCL booth measuring approximately 1,800 square meters, the largest among the Chinese exhibitors, was packed with consumers, especially in the QLED2.0 product experience area. QLED2.0 is not only a big leap in TV display technology, but also a significant advantage against other companies in world-class display technology.

— TCL Press Release

TCL had one of the more impressive booths at IFA 2015. Their QLED2.0 TV demo, with QDEF technology from Nanosys and 3M, featured new DolbyVision content that was specially mastered to take advantage of all the extra color and brightness enabled by Quantum Dots.