Do include fan guidelines on your About tab. Feel free to use these guidelines from the main UW Facebook page.

Don’t allow fans to post:

Profanity

Disrespectful comments

Inaccurate or misleading information

Irrelevant comments or content

Content that’s self-serving

If they do, you should remove the posting; if the postings are egregious, you should also ban the poster. In the case of photos and videos, you can also report them to Facebook for things like spam/scams, pornography/nudity, graphic violence, attacks on an individual or group, hate symbols and illegal drug use.

Twitter Dos and Don’ts

Do use Twitter for:

News & event updates

Play-by-play reporting from events, conferences, etc.

Other types of eyewitness reporting

Encouraging conversations with your followers

Do consult/coordinate with the Office of News & Information before tweeting in an official capacity about emergencies or other highly charged situations. And think about whether general UW information really belongs in your more-focused Twitter feed.

Consider following your followers so you can become aware of what they’re interested in and whether conversations about the UW are taking place outside of your account.

Don’t set up an account if you’re not going to feed it regularly.

Blog Dos and Don’ts

Do create an editorial calendar so you can ensure that blog content gets refreshed regularly, though this should just provide a framework; it should not keep you from posting unplanned content.

Do moderate comments.

Do correct misinformation that’s posted in comments, but keep in mind that commenters can and will do this too. Sometimes it’s better to sit back and let the conversation happen rather than always being the first one to jump in and correct people.

Don’t remove respectfully written comments that are critical of your posting.