There are many benefits to having the right backend systems in place that will facilitate profitable sustainable growth for your business. However, when looking at Integrated eCommerce Systems to leverage it’s imperative that you note how well your different systems play together. MORE

For the past year, I’ve been experimenting with Facebook Messenger marketing and Facebook Messenger chatbots and my results have been nothing short of incredible. Right now, my Facebook messenger marketing numbers are blowing my email marketing numbers out of the water. For example… My open rates are 5X better than email My click through rates are 8X better than email My revenue per subscriber is about 3.5X better than email Pretty amazing right? MORE

By John Kueber, LiveShopCast QVC launched on Nov. 24, 1986 and sold $7,400 worth of merchandise in its first 24 hours of live programming. It would become one of the most effective retailing machines ever created, as it mimicked the homes and product values of a new generation of stay-at-home buyers. MORE

Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor MORE

Do you know what the following ten things have in common? AirBnB iPad iPhone Kickstarter Lyft Spotify Tesla Roadster Uber Venmo WhatsApp None of these things existed when I joined Forrester in 2006. MORE

Let’s talk about content. How’s it doing in 2018? Where might it be headed this year and next? Is it still the king? Content marketing took off and continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. MORE

Your current market position is no guarantee for transforming into a successful digital business. To enhance their innovation capabilities and boost the necessary culture change, many traditional businesses are looking to startups as one option to drive service differentiation. MORE

Smurfit Kappa explored the part that packaging can play in boosting online sales in an ecommerce event recently. During the week-long event, which took place at the company's Global Experience Centre in the Netherlands, Smurfit Kappa launched a number of new concepts and services designed to optimise performance in the rapidly growing ecommerce sector MORE

Shoptalk 2018 is right around the corner, which means it’s nearly time to pack your bags for The Venetian in Las Vegas. But before you join 7,500 other attendees at the world’s largest conference for retail and ecommerce innovation, you have a few things you should plan first. Shoptalk is really all about learning, as the website clearly advertises: “Go Back to School at Shoptalk!” MORE

President Trump’s recent decision to impose tariffs on steel and aluminum produced outside the U.S. has come under fire from many sources — not least members of his own political party. The National Retail Federation called them a “self-inflicted wound on the economy” and a “tax on American families.” MORE

Technology is restructuring how money moves. From crypto-currencies to peer-topper payments and one-click checkouts, modern innovations are shifting the basic payment infrastructure of our economy. The gadget we carry in our pockets is becoming more than ever thought possible. MORE

One of the most common obstacles first-time business owners face when selling on Amazon, is miscalculating the amount of work involved. Bringing on specialists can help you streamline the processes and automate your operations. Read more. MORE

Product videos have the ability to help people better understand the information or product you are selling. According to Kissmetrics —a blog about analytics , marketing , and testing—viewers are anywhere from 64-85 percent more likely to buy a product after watching a product video. MORE

You can’t please all the people all the time, so when it comes to ecommerce, some customers are going to return what they’ve bought from you. It can’t be avoided, but you can take steps with your return policy to make it as painless as possible for you and your customers. The post How to Create A Return Policy That Will Make Your Buyers Come Back appeared first on Bootstrapping Ecommerce. Operations & Customer Service MORE

If you openly shared your advertising plan, you’d feel exposed. If anyone knew what you were planning, they could stay a step ahead of you. Your competitors could create their ads knowing exactly who you’re trying to reach and what you say when you reach them. MORE

Every hundred episodes or so, I manage to convince my wife to put her introverted self aside and join me on the show. In this episode, she grills me about business, philosophies, productivity and life. Enjoy! MORE

Best Ecommerce Brands in Instagram – An Introduction. Businesses have always sought to connect with customers and build a good name for themselves; and with the advent of social media , that connecting has been made much easier. MORE

I have a confession to make. When I entered the software world, I didn’t really understand what an API was. I knew it wasn’t to be confused with a type of craft beer, but I was struggling with understanding APIs beyond that! MORE

The 50 best Shopify Stores – An Introduction. Shopify is one of the best e-commerce platforms out there. They began in 2004, and since then, a number of e-commerce business owners move to the platform. MORE

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. But that fairytale notion is becoming exceedingly rare and infinitely more difficult to achieve. More than 60% of marketers say their Facebook Ads aren’t working. MORE

WHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY? I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer brand. They spoke for three hours about being customer-obsessed. They never spoke about the customer. That’s the old way of marketing. MORE

There are 2 types of readers of my blog, people who prefer video and those who prefer the written format (I’m looking at your Lars). Written format: There are 7 levers (that I know of at this point in time) to influence potential shoppers. One of them is PLAY. MORE

As you know, Amazon has been cracking down on reviews. It used to be that you could get incentivized reviews, but that’s no longer the case. However, it’s still important to get reviews in order to be successful with your products. What’s a seller to do then? MORE

Often, what you stand for is even more important than the product you sell. Flowers for Dreams is a flower shop in Chicago that has an opinion. So, when you get to their site you have to answer a simple question. MORE

Shopper Sam has not opened any of the emails you’ve sent her in the last 90 days. Like any good marketer would, you automatically remove Sam from your email list and add her to your inactive email segment. Since inactive subscribers can drag down your email click-through rate, hurt your email deliverability, and send your messages to the spam folder, you remove her in order to maintain a healthy sender reputation and continue to have good inbox placement. MORE

100 digital, eComm and mobile events happening across the globe considered most crucial to attend if you care anything about the customer experience. The post 100 of the Best Digital Marketing Conferences to Attend in 2018 appeared first on Dynamic Yield. MORE

Technology is restructuring how money moves. From crypto-currencies to peer-topper payments and one-click checkouts, modern innovations are shifting the basic payment infrastructure of our economy. The gadget we carry in our pockets is becoming more than ever thought possible.

There are 2 types of readers of my blog, people who prefer video and those who prefer the written format (I’m looking at your Lars). Written format: There are 7 levers (that I know of at this point in time) to influence potential shoppers. One of them is PLAY.

Best Ecommerce Brands in Instagram – An Introduction. Businesses have always sought to connect with customers and build a good name for themselves; and with the advent of social media , that connecting has been made much easier.

For the past year, I’ve been experimenting with Facebook Messenger marketing and Facebook Messenger chatbots and my results have been nothing short of incredible. Right now, my Facebook messenger marketing numbers are blowing my email marketing numbers out of the water. For example… My open rates are 5X better than email My click through rates are 8X better than email My revenue per subscriber is about 3.5X better than email Pretty amazing right?

By John Kueber, LiveShopCast QVC launched on Nov. 24, 1986 and sold $7,400 worth of merchandise in its first 24 hours of live programming. It would become one of the most effective retailing machines ever created, as it mimicked the homes and product values of a new generation of stay-at-home buyers.

For the past year, I’ve been experimenting with Facebook Messenger marketing and Facebook Messenger chatbots and my results have been nothing short of incredible. Right now, my Facebook messenger marketing numbers are blowing my email marketing numbers out of the water. For example… My open rates are 5X better than email My click through rates are 8X better than email My revenue per subscriber is about 3.5X better than email Pretty amazing right?

By John Kueber, LiveShopCast QVC launched on Nov. 24, 1986 and sold $7,400 worth of merchandise in its first 24 hours of live programming. It would become one of the most effective retailing machines ever created, as it mimicked the homes and product values of a new generation of stay-at-home buyers.

Often, what you stand for is even more important than the product you sell. Flowers for Dreams is a flower shop in Chicago that has an opinion. So, when you get to their site you have to answer a simple question.

The 50 best Shopify Stores – An Introduction. Shopify is one of the best e-commerce platforms out there. They began in 2004, and since then, a number of e-commerce business owners move to the platform.

Shopper Sam has not opened any of the emails you’ve sent her in the last 90 days. Like any good marketer would, you automatically remove Sam from your email list and add her to your inactive email segment. Since inactive subscribers can drag down your email click-through rate, hurt your email deliverability, and send your messages to the spam folder, you remove her in order to maintain a healthy sender reputation and continue to have good inbox placement.

Every hundred episodes or so, I manage to convince my wife to put her introverted self aside and join me on the show. In this episode, she grills me about business, philosophies, productivity and life. Enjoy!

President Trump’s recent decision to impose tariffs on steel and aluminum produced outside the U.S. has come under fire from many sources — not least members of his own political party. The National Retail Federation called them a “self-inflicted wound on the economy” and a “tax on American families.”

Three quarters (75%) of UK consumers expect retail brands and businesses to be using social media to improve their level of service, while 39% admit they will shun a brand if their social engagement is poor

Product videos have the ability to help people better understand the information or product you are selling. According to Kissmetrics —a blog about analytics , marketing , and testing—viewers are anywhere from 64-85 percent more likely to buy a product after watching a product video.

Shoptalk 2018 is right around the corner, which means it’s nearly time to pack your bags for The Venetian in Las Vegas. But before you join 7,500 other attendees at the world’s largest conference for retail and ecommerce innovation, you have a few things you should plan first. Shoptalk is really all about learning, as the website clearly advertises: “Go Back to School at Shoptalk!”

Smurfit Kappa explored the part that packaging can play in boosting online sales in an ecommerce event recently. During the week-long event, which took place at the company's Global Experience Centre in the Netherlands, Smurfit Kappa launched a number of new concepts and services designed to optimise performance in the rapidly growing ecommerce sector

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. But that fairytale notion is becoming exceedingly rare and infinitely more difficult to achieve. More than 60% of marketers say their Facebook Ads aren’t working.

One of the most common obstacles first-time business owners face when selling on Amazon, is miscalculating the amount of work involved. Bringing on specialists can help you streamline the processes and automate your operations. Read more.

As you know, Amazon has been cracking down on reviews. It used to be that you could get incentivized reviews, but that’s no longer the case. However, it’s still important to get reviews in order to be successful with your products. What’s a seller to do then?

I have a confession to make. When I entered the software world, I didn’t really understand what an API was. I knew it wasn’t to be confused with a type of craft beer, but I was struggling with understanding APIs beyond that!

WHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY? I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer brand. They spoke for three hours about being customer-obsessed. They never spoke about the customer. That’s the old way of marketing.

You can’t please all the people all the time, so when it comes to ecommerce, some customers are going to return what they’ve bought from you. It can’t be avoided, but you can take steps with your return policy to make it as painless as possible for you and your customers. The post How to Create A Return Policy That Will Make Your Buyers Come Back appeared first on Bootstrapping Ecommerce. Operations & Customer Service

Let’s talk about content. How’s it doing in 2018? Where might it be headed this year and next? Is it still the king? Content marketing took off and continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups.

There are many benefits to having the right backend systems in place that will facilitate profitable sustainable growth for your business. However, when looking at Integrated eCommerce Systems to leverage it’s imperative that you note how well your different systems play together.

100 digital, eComm and mobile events happening across the globe considered most crucial to attend if you care anything about the customer experience. The post 100 of the Best Digital Marketing Conferences to Attend in 2018 appeared first on Dynamic Yield.

If you openly shared your advertising plan, you’d feel exposed. If anyone knew what you were planning, they could stay a step ahead of you. Your competitors could create their ads knowing exactly who you’re trying to reach and what you say when you reach them.

Your current market position is no guarantee for transforming into a successful digital business. To enhance their innovation capabilities and boost the necessary culture change, many traditional businesses are looking to startups as one option to drive service differentiation.