About the Brand

WE ARE THE BEAUTY PROBLEM SOLVERS

Color Wow (a Federici Brand) is founded on a 25-year history of award-winning beauty product innovation. Our pioneering team, led by founder and CEO Gail Federici, is known for identifying unmet consumer “pain points” and resolving them with inventive, efficacious solutions. From being the first to tame frizz, to brighten blonde and, now, to solve the myriad unaddressed problems of colour-treated hair, we’ve earned a reputation for disruptive technologies that shatter categories, set precedents, win awards and live on to become iconic beauty products. However, our greatest honour is the life-changing impact our products have on women around the world.

Color WOW

Care for and perfect colour-treated hair with Color WOW. Aiming to find a solution to every problem women may face when they colour their hair, Color WOW develop innovative products which treat, tame and protect coloured hair with a new level of colour care technology. From the best-selling Root Cover Ups to their Dream Coat Supernatural Spray, the whole collection will ensure your colour looks fresh and perfect every single day.