What Is A Demat Account? Earlier, when traders wanted to buy and sell stocks, it involved a process of yelling the prices and exchanging money for Physical Receipts/Certificates that attested ownership to the buyer. The Depository Act 1996 introduced Dematerialization or Demat, whereby these Physical Certificates were converted into securities to be held electronically; thereby mitigating the risk involved and tedious nature…

Feb 2017 – When it all started. It’s been a rollercoaster ride ever since. After our initial quality assurance alpha testing, Jiffy was finally released in its beta phase on June 21, which lasted for two months. The main reason we decided to do this was to understand usage statistics, product feasibility and customer experience. However, the main challenge was to get…

The journey from an idea to a tangible product isn’t always easy to track. But, briefly put, this is how Jiffy came to be. You’re all aware by now, that Jiffy is powered by Choice Broking. We use both names in one breath because Choice Broking is a trusted name in the equity domain. But it wasn’t always this way. Choice Broking…