Whitepaper

Text Analytics Is The CMO’s Secret Weapon

Transform text feedback into smarter actions

Customers broadcast valuable feedback about your business through surveys, social media, review sites and countless other channels. The problem is, much of this feedback is in written form. It’s unstructured, disorganized and hard to analyze at scale. Medallia Text Analytics uses machine and human learning to automatically analyze text feedback, so you can understand what matters most to your customers and what you can do about it.

Get your priorities in order

Quantify the impact of recurring topics on customer loyalty metrics with Medallia’s Impact Score. Sort performance by line of business, location, customer segment and more to enable deep analysis. Make smarter decisions and quickly prioritize corrections that will have the largest impact.

Analytics for everyone

Personalized reports, intuitive workflows, and topic-based alerts empower every employee, from the C-suite to the frontline, to take action on the root cause of customer issues. Get the right insights to the right person, no matter the market, location, or language.