Surface Pro 3 gets big commitments from big businesses

Microsoft's Surface Pro 3 is an impressive device, enough so that a number of big businesses have committed to purchasing the tablet. Microsoft today revealed that Coca-Cola, Louis Vuitton, and BMW will all be deploying the Surface Pro 3 in their organizations, with many using it to replace traditional laptops.

As technology changes, companies must do so as well. Where the need to supply both a laptop and iPad (or other tablet) to employees for company use was the norm, now two devices can be replaced with just one — saving money and keeping employees on the latest technology.

As Jim Scholefield, Chief Technology Officer at The Coca-Cola Company noted:

The size, scale and complexity of our environment require us to explore best in class technology. With personal productivity platforms converging between PC's and tablets we want to be able to leverage new form factors to enable our workforce to use devices that are highly mobile, easy to operate and provide the capability of a traditional PC.

This isn't just the case for large brands either. Organizations like Avanade and the Seattle Children's Hospital are also innovating with the Surface Pro 3 as well.

Of course going forward, more and more organizations are likely to ditch the dual-wielding of a laptop and tablet as well, in favor of more all-in-one devices as they explore new options and cost saving methods. The Surface tablet series has been by far the best selling Windows tablet, but it's been the lesser ARM-powered Surface RT and Surface 2 that have netted the most sales. With powerful internals, and impressive and larger display, and improved kickstand and keyboard cover, the Surface Pro 3 might just be the device that helps Windows 8 tablets start making serious inroads with business.