Cool Initiatives Social Media

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Transcript of Cool Initiatives Social Media

SOCIAL MEDIA

&GOVERNMENT WHAT ARE OTHERS DOING? CLOSING CEREMONY WHAT DOES THIS MEAN FOR US? Highway 63 Engagement CITY OF EDMONTON GOVERNMENT OF CANADA US?? GOVERNMENT OF ALBERTA TWITTER POLICY City of Edmonton Government of Canada Government of Alberta Us? WE'RE GETTING BETTER!! IT'S INEVITABLE! Social media is not a fadSocial media is primarily about peopleSocial media is not just something “the kids do”Social media affects all functions of an organizationSocial media will not replace traditional mediaSocial media engagement requires human resourcesThere is a cost to not engaging in social media channelsMost of your employees are going to engage in one way or another SO BE READY! PAUL HAMBROCKOLYMPIC WRESTLER Other Tools....... 1 BILLION people will visit one of these sites today… Age of Unprecedented Connectivity… 17,635,640 Facebook users in the Canada 3000 Tweets PER SECOND!

72 hours of video are uploaded to YouTube every minute

In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth That’s 155 monthly searches for every Canadian citizen! 4 Billion Searches per Month! The Canadian internet population is 28 MILLIONHave used social media tools this month.......

89 % of Gen Y79 % of Gen X72 % of Boomers Canadian Social Media Usage What is Web 2.0? A shift from a publishing environment to a web 2.0 participation environment Merriam Webster Says……… DEFINITIONS JESSICA LIUOLYMPIC BOXER "We don't have a choice on whether we DO social media, the question is..... how WELL we do it."- Erik Qualman THANK YOU!!! Strategic Policy Branch Strategic Policy Branch !!! TWITTER POLICY POLICY FAIRY