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Shep Hyken •

“People don’t buy what you do; they buy why you do it.” That quote comes from Simon Sinek, author of the book, Start with Why. This quote makes me think about the different reasons behind why a customer chooses to do business with a company. There are plenty of them to consider, so I put

Heidi Lynne Kurter •

Employees don’t require a lavish, Google-sized budget to motivate them. Simple, thoughtful and cost-effective strategies can go a long way in building a sense of community and increasing engagement. Employee engagement doesn’t require the budget of Google to be impactful. In fact, most employees value stronger relationships with their managers and colleagues. Managers who

Patrick J. McGinnis •

The gig economy is here, it’s real, and it’s global. According to a report by the Freelancers Union, 34 percent of American workers can now be classified as freelancers. And while that number is a subject of some debate and includes your Uber driver, it encompasses a growing number of white-collar workers as well—people who

SmallBizViewpoints •

For any type of small business, a big part of your success plan for 2019 is going to be your digital marketing strategy. If you don’t have an effective plan for digital marketing, you may miss out on a large number of profit and customer opportunities. The digital marketing arena is constantly in motion, so

Kate Harrison •

Mentoring can make all the difference for your business. (Getty Royalty Free) It is common wisdom that behind every great leader is a suite of great mentors and advisors. Steve Jobs had Ed Woolard and John Sculley, Bill Gates considers Warren Buffet a mentor, and Bob Iger credits his former boss Tom Murphy not only

JOYCE M. ROSENBERG •

The Associated Press

Now that the new year is here, small business owners may find themselves trying to understand changes brought about by federal and state laws. Here are three things owners need to know for 2019: — Tax filing season. Business owners will learn what impact the new tax law is having on their finances. Many owners