Knowledge Base Articles

Promotional merchandise can be extremely effective in creating a physical presence for a brand or corporate image. The general rule is the better placed the merchandise, the higher the impact. Good quality promotional products, particularly long lasting items, have a continuum of uses and applications that make them work well in any environment. An imaginative promotional approach sticks, and it establishes a brand like nothing else.
Types of promotional items and marketing values
Promotional items are generally valued comparatively on their "retail" value. This is actually a pretty natural response to any gift item. Something worth $10 is more valued than something worth $1. With promotional items, therefore, the perceived value of the items is highly relevant.
The novel, mid and high value promotional items, can be very good, even surprising, promotional assets. Their marketing value is considered higher than their retail value, mainly because they're very stron

The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses.
Why distributing promotional gifts is an ultimate business strategy?
Experts online believe that promotional products are an ultimate business strategy becau

Promotional products are given to in response to specific
actions, employee rewards, business gifts, conferences giveaways and
tradeshow presentations. With a very little cost, you can effectively
utilize a promotional item to generate company's name recognition and
create customer goodwill. By choosing a right promotional item, every
business can advertise its brand successfully. All you need is to choose
the right item for the right price. You need to get an item that best
suits your business.
Whether the freebies are desk and office
accessories, eco friendly and recycled items, executive gifts, health
and well being items, leather goods, printed clothing, sweets and
chocolates, electronic gifts, travel and leisure gifts, crystal and
glassware, conference and exhibition items, printed pencils and pens,
promotional merchandise or express promotional items, they fall into the
broad category of promotional products. Promotional product is anythi

Contemporary marketing and promotions benefit from the inclusion
of a personalized sports bottle or custom sports bottle. They are the
must-have, must-see accessory of every fashionable, environmentally
active or socially conscious person this year. Increased warnings from
the FDA at the beginning of 2010 about the environmental and community
health hazards inherent in plastic water bottles has sent water
executives and celebrity endorsers running for the hills.
With
renewed warnings about the health dangers of BPA (or Bisphenol A) and
DEHP (Bis 2-ethylhexyl phthalate) on developing fetuses, infants,
children, fish, and other wildlife; no one wants to be seen promoting
what is quickly being labeled as the greatest preventable threat to
public health and the environment. The press has been merciless,
labeling bottled water as a major cause of infertility, birth defects
including genital deformities, impotency, child obesity, thyroid
complicati

Have you made the decision that you want to start investing in
water bottles for your company? Do you want to use them as rewards and
incentives for employees? Do you want to use them as a promotional
product to help get your name out to the public to aid in advertising?
If you answered yes to any of these questions then investing in
promotional water bottles is a great way to achieve each of these
things.
Consider Quality
Before you rush
out and order your promotional bottles you want to make sure you are
getting something of quality. Do not rush into purchasing water bottles
that will not stand up to regular use. Those that receive the product
that you select will take into account that although you are giving them
something free, you did not consider getting something of quality. More
than likely you may leave the impression that you are cheap and the
product will go unused by those that received it, completely defeating
the purpo