IN BRIEF: Prices for MicroSD Memory Cards Skyrocket by 50%

The recent decisions of Hynix Semiconductor, Toshiba Corp. and SanDisk Corp. to reduce manufacturing of NAND flash memory could not leave the market unaffected. However, the decision to reduce supplies of microSD by Samsung Electronics has reportedly caused the prices on appropriate memory cards to dramatically increase.

Samsung Electronics, the world’s largest supplier of NAND flash memory, has substantially reduced supply of its microSD cards, which skyrocketed market prices on such cards by 50% in just one day, according to a news-story by DigiTimes web-site.

Many NAND makers are cutting supplies to reduce the prices on their production due to the fact that often production costs are below retail prices of memory products. The 50% increase of microSD flash memory cards prices are a result of rather irresponsible behaviour of flash NAND manufacturers who are fighting hard against each other to gain market share and introduce new products at a very rapid pace.