Pernod Ricard supports the International Center for Alcohol Policies (ICAP) in the global fight against drunk driving

As part of the commitment agreed upon last October at the ICAP International Conference: Global Actions in Washington, Pierre Pringuet, CEO of Pernod Ricard was today in Da-Nong, Vietnam, where ICAP has just expanded the pilot programme in its fight against drunk driving. The primary objective of the programme is to raise awareness and educate high-risk sections of the population (young drivers, truck drivers, etc.) about the dangers of alcohol consumption when driving. This was materialized by an agreement signed by local authorities, non-governmental organizations and Pernod Ricard, the official sponsor of this campaign. This initiative will be rolled out to seven major cities in Vietnam.

“We are immensely grateful to the many organizations that have come together with such goodwill to continue this public-private partnership to reduce harmful drinking. Events like this serve as testimonies to the impact of thoughtful cooperation between government agencies, NGOs and industry sponsors,” said Pierre Pringuet, Vice Chairman of the Board and Chief Executive Officer of Pernod Ricard.

About the ICAP

The International Center for Alcohol Policies (ICAP; www.icap.org) is a non-profit organization supported by major international producers of beverage alcohol. Established in 1995, ICAP’s mission is to promote understanding of the role of alcohol in society and to help reduce harmful drinking worldwide. ICAP’s efforts to foster dialogue and partnerships in the alcohol policy field are shaped by its commitment to pragmatic and feasible solutions to reducing harm that can be tailored to local and cultural considerations and needs. ICAP has been recognized by the United Nations Economic and Social Council (UN ECOSOC) as a non-governmental organization in Special Consultative Status.

About Pernod Ricard

Pernod Ricard is the world’s co-leader in wines and spirits with consolidated sales of € 8,575 million in 2012/13. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin & Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: ABSOLUT Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate (formerly Montana), Campo Viejo and Graffigna wines. Pernod Ricard employs a workforce of nearly 19 000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics.Pernod Ricard is listed on the NYSE Euronext exchange (Ticker: RI; ISIN code: FR0000120693) and is a member of the CAC 40 index.