Make Your International Exhibits Shine

Capitalize on all available promotion tools to make the best impression.

Start Early. Reserve booth space 12 to 18 months in advance to get the best options. Reserve a booth large enough to offer seating and refreshments: in-booth hospitality is common outside of the United States. Allow time for booth-building and shipping of materials. Consider a country-specific (turnkey) pavilion when exhibiting for the first time. Avoid Budget Surprises. Add 20 percent to your budget to cover unexpected costs, tipping, and exchange rate fluctuations. While a Value Added ...

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