Joe appeared on the ITV breakfast show to talk about his new book but viewers were left seething when Piers 'barely let him speak' and then quizzed him about his love life.

It all kicked off when host Susanna Reid asked Joe to 'sell the benefits' of broccoli to the young viewers watching at home who won't eat their green veg.

He said: "If you look at them, they're actually midget and trees and they're full of nutrients. If you eat them you're going to be lean and strong and good and healthy. And you'll have a good time at high school when you start meeting all the girls."

But Piers then cut across to say it was "a load of baloney". He added: "Don't touch broccoli, it tastes disgusting. Wait until you're older and get stuck into chicken nuggets and chips."