The Result: Increased participation overall and especially among those enrolled in the CDHP.

Overall increase in participation

For Employees enrolled in CDHP

Accident Insurance

57%

243%

Critical Illness

54%

219%

Preventive Care ComplianceAirgas Employee Flu Shot Campaign

The Challenge: Engage an employee population of approximately 15,000. Increase number of employees participating in fully covered flu shots.

The Approach: A simple postcard mailed to all employee homes.

The Result: Increased flu shot participation by 320%

Wellness EngagementRicoh Wellness Communications Drip Campaign

The Challenge: Engage employees in wellness by increasing number of employees that follow the wellness page on the Company intranet. Company consists of approximately 26,000 employees.

The Approach: A teaser drip campaign that included videos, emails, postcard to home, and leadership messaging, and portal content.

The Result: Nearly quadrupled number of followers over the course of one month.

A case in point is our annual employee health screening initiative. Their targeted communication campaign helped to almost double participation—from just over 2,000 employees last year, to more than 4,000 this year.

From providing content for internal newsletters, to guiding discussions on benefits branding, to drafting Open Enrollment materials, Trion’s communications specialists truly work as our partners to bring a clear and consistent voice to our benefits communications. They strive to understand our organization’s culture and values in order to deliver the right solutions for our communications challenges. Perhaps best of all, they’ve helped us to identify gaps that we can fill in order to improve employees’ appreciation and understanding of their benefits.

The Challenge: Increase enrollment in consumer-driven health plan for a pharmaceutical group with approximately 3,000 employees.

The Approach: Added enhanced content on CDHP in all existing Open Enrollment communications (newsletter, guide, narrated presentation) and developed a presentation highlighting the features and advantages of the CDHP, delivered as both a live webinar and an on-demand video

The Result: Nearly tripled CDHP enrollment (189% increase) from 2015-2016; CDHP now accounts for 17% of enrollment (up from 6%)