Salesmanship Directory

The salesman is an important link to the success of the activities of any business. Salesmanship is an art that involves activities that result in a sale finally. Salesmanship includes promotion, communicating information about the products or services of the business with an aim to initiate positive action from the potential customer. Salesmanship allows for one to one communication with the customer and knowing the likes and dislikes of the prospective customer would enable the salesmen to promote the product in a way that it would appeal. Immediate response can be got and a rapport established. Salesmanship is a real art as the individual represents the company and could send out strong positive or negative signals. The salesman has been an integral part of a business organization for several years now and would continue to be of going by the immense advantages that salesmanship offers.

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