KeithStanley

Speaker Profile

Keith has had an extensive career in all aspects of sales and marketing, including a management trainee position with Harrods, a stint with catalogue warehouse distribution giant Argos Distribution, and a management career with IKEA Furniture which evolved into a national marketing role. Most recently with Flight Centre, Keith started in 1991 when the company had one brand in two countries and 120 shops. He guided their marketing discipline to see the company with multiple brands and thousands of shops around the world.

In October 2006 Keith joined Stella Resorts Group as General Manager Marketing. Keith was responsible for the effective execution of all sales, marketing and distribution strategies, operations and processes.

Keith’s role with Stella Resorts Group is on the senior executive team, where he leads all the sales, marketing and distribution disciplines for all brands and businesses within the group.

Keith is a board member of the Australian Marketing Institute and Chairman of it’s Advisory Committee responsible for the Marketing Metrics paper and working on the marketing toolbox.

A passion of chillis keeps the taste buds going and Bonsai ensures a marketer with patience and persistence.

About Stella Travel Services

Stella Travel Services was created in February to house all the travel agency and product supply operations of the old Stella Resorts. The accommodation assets were left with our sister division, Stella Hospitality Group. Together we make up the new Stella Group.

Stella Travel Services is a substantial business in its own right.

We have:•More than 2,200 employees•Approximately 2,300 franchisees•Total transaction value of $7.5 billion per annum, and•Operations in Australia, New Zealand, the United States, United Kingdom, South Africa, Fiji, Vietnam, Cambodia and Dubai.