Top Ten Marketing Podcasts

Here’s a collection of podcasts about marketing from Marketing Voices, a weekly podcast that discusses how social media is affecting marketing strategy and practices, by my buddy Jennifer Jones. There’s lots of great information for entrepreneurs and small-business owners in these podcasts.

Seth Godin, marketing expert, author. States that small is the new
big. People need to target audiences of 4 not 400. Told marketers he feels
they have the biggest opportunity in at least thirty years to make an impact
given social media.

Robert Scoble, blogger and vice president of media development for
PodTech. Talks about how blogging has evolved and why it is important for
corporations to blog today.

Peter Rojas, co-founder and editor of Engadget, one of the most
popular blogs on technology today. Discusses the publication, its strategy
and how to best contact editors for the publication.

Phillip Bodzenta, director of global communications for Coke.
Describes how Coke used bloggers to build audience during the World Cup.
Shows pictures of bloggers at the World Cup.

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Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of The Art of Social Media, The Art of the Start, APE: Author, Publisher, Entrepreneur, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

There are tons of podcasts at Podango Check out a great on with Seth Godin Here:
http://www.podango.com/podcast_station_program/15/2763/Duct_Tape_Marketing/Seth_Godin_on_Duct_Tape_Marketing_Podcast
Here’s a great one with Steven Covey interviewing Steve Rubel:
http://www.podango.com/podcast_episode/18/10729/The_Speed_of_Trust/Marketing_Without_Trust_Stephen_M_R_Covey_with_Steve_Rubel_Senior_VP_Edelman_the_largest_independent_global_PR_firm

Guy, Thanks for your podcast on Marketing Voices. I am sure it will become one of the leading podcasts on the PodTech network. It was really fun to chat and hear how you think marketing is changing given your years in the business of technology.

What are the top ten written sources? I don’t have anything against podcasts per se, but for me personally reading is a better way to absorb information. I hope that many good sources, such as the people you mention, don’t use all their energy producing podcasts and neglect to provide it for readers.

Thanks for the resources! Some of your readers might also enjoy eMarketing Talk Show, a podcast featuring SEM and SMM case studies.
http://www.emarketingtalkshow.com
Full disclosure: I was a guest on the show last month but I truly love the content. =)

Allow me to recommend The M Show:
http://www.themshow.com/
It is one of the longest running podcasts I can recall, run by John Wall of Boston. And it is always no more than 10 minutes of news, talk and business marketing information.
mp/m

by: Guy Kawasaki Heres a collection of podcasts about marketing from Marketing Voices, a weekly podcast that discusses how social media is affecting marketing strategy and practices, by my buddy Jennifer Jones. Theres lots of great inform…

Guy — I’m enjoying listening to these, and getting lots out of them as I move from an editorial to a marketing role at my company. FWIW, here’s my take on “How to Change the World” as a title: Absolutely do use it for your book. There’s a great temptation for a lot of the folks in the crowd to regard Steve Jobs, Larry/Sergey, BillG, or even Guy K. as existing waaaaay off on a mountaintop, far beyond the ken of common mortals. This is bogus, as you well know; your examples of somebody starting a school, church, or niche blog aimed at empowering people – all of these things really *do* change the world. Hammer that home as much as you can, and even that one message or theme will, in itself, be a way of changing the world for the better. Cheers and keep up the good work! — TW

Guy Kawasaki’s post on the Top Ten Marketing Podcasts is full of great information on marketing in today’s world. Don’t make the mistake of thinking that marketing is just for businesses. Smart people will want to learn all they can

Serendipity! I clicked on my favorite link to your blog this evening with the following question in mind: Are there any great, current sources of information that discuss ways to increase blog and website traffic and community? So, thank you, and if you can recommend any good reads, it’d be much appreciated. (Now, per Robert Scoble’s podcast, back to my mission: getting on the first page of Google search results for my site’s topics. Cuz’ if I’m not on the first page…!)
Best,
H. Taylor
www.moddivorce.com
www.moddivorce.typepad.com

Im developing a growing addiction to Podcasting. While blog reading can become tiring, I simply enjoy listening to Podcasts. As a matter of fact, I am listening to Seth Godin articulating about small being the new big as I am writing this partic…

This is a fine list of podcasts compiled by Guy Kawasaki. Hear experts discuss the impact of social media on marketing. Thinking about adding blogging, podcasting, social media, to your marketing mix. Listen to these podcasts for a greater understanding.

by: Guy Kawasaki Heres a collection of podcasts about marketing from Marketing Voices, a weekly podcast that discusses how social media is affecting marketing strategy and practices, by my buddy Jennifer Jones. Theres lots of great inform…