What distinct problem does this solve for who and how does this create value for them?

Professionals in the architecture and interior design industries know that design mistakes can lead to disastrous results and angry customers if not caught in time.

We’re creating tools that help companies (and their clients) experience new spaces together before they physically exist. Virtual reality gives people a sense of spatial awareness that can’t be replicated by traditional artifacts such as floorplans, sketches and 3d renderings. Our platform opens up opportunities for rich feedback, increases buy-in, and helps people catch issues that don’t show up on paper.

How did you come up with the idea or what was your motivation for starting?

I’ve been involved in end-to-end home remodeling and workspace design projects in the past and observed that much of the experience could have been improved, as well as the end result.

If we can evolve age-old design processes by arming people with simple tools to align on future vision and work together better, then I think we’ve created something great.

What is the full launch/release date planned?

We are currently piloting with select partners. Public release is planned mid 2017.

We see an interesting relationship between enterprise VR (used for internal processes) and consumer sales that will eventually be driven through VR channels (Estimated at $2.4B by 2019 and $158B by 2025, respectively).

Right now we’re focused on digging deeper into core customer challenges across markets of interest to see how their needs are interconnected.

Who is the customer and what is your revenue model?

Our customers want to vet space concepts with their clients in order to reduce late-breaking changes and costly mistakes. Their backgrounds range from architecture to interior design to facilities management.

We generate revenue through digitization services and recurring platform subscriptions.

What is your greatest strength?

Our team has had experience building technology platforms for some of the largest companies in Minnesota. We believe that the insights we’ve learned from delivering large-scale customer-facing systems will help us innovate this market.

What is your biggest weakness?

Right now this is a part-time venture, so it’s really critical for us to prioritize our efforts carefully.

What is one resource you could use that would take this to the next level?

Great conversations with the right people.

Is there anything else you would like to add?

If you’ve read this far, then we’d love to hear from you! On a more serious note – we’re excited to be part of the Minneapolis startup community and are looking forward to making positive impact. Thanks for giving us the opportunity to share!