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crm arena

What is IFS Up To in the CRM Arena?!On April 12, Industrial & Financial Systems, IFS AB announced the signing of a definitive agreement for Pivotal Corporation to acquire its division Exactium Ltd

crm arena initially expanded into the CRM arena by acquiring Exactium for its product configuration module. The most recent move represents IFS' indirectly conceding that it has gone beyond its means with its ambitious product scope and geographic expansion. The mitigating factor, however, may be the fact that IFS was one of the first ERP vendors to incorporate concepts of component technology and a high-level of integration with both its own and other vendors' components. The company supports most of the IT

Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or in the field). The company can then use this data for specific business purposes by taking a customer-centric rather than a product-centric approach. CRM applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services.

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The latest generation of quote-to-order systems uses knowledge-based software to help reduce an organization’s dependence on its highly skilled experts. The ability to harness a company’s intellectual property and know-how helps build competitive advantage.

Cognos, one of the largest business intelligence and on-line analytical processing vendors, has announced an aggressive customer relationship management initiative to supply the extensive interactive reporting, analysis, and scorecarding functionality needed to leverage the data supplied by products like Clarify and Siebel. Cognos considers an effective CRM system to be a 'must-have' application in today’s click and mortar economy. In addition, they have joined the Siebel Alliance as a premier partner.

The Scala and Microsoft alliance in the CRM arena has merits of mutual benefits, particularly in the short to medium term, but due to vacillating motives of the participants that compete in the other enterprise applications fields, will it last? For the time being, Microsoft will likely be content to help Scala attack or keep the satellite divisions of its bigger competitors, particularly those of their common rival - SAP.

On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

Nucleus Research surveyed 223 CRM decision makers to analyze the benefits of adding mobile device access and social capabilities to CRM. Respondents included small, medium, and large enterprises using both on-demand and on-premise CRM applications. Results show that adding mobile access and social collaboration to CRM delivers significant benefits to organizations. See why you should consider mobile and social CRM adoption.

Most companies want to use customer relationship management (CRM) applications to “supercharge” their sales forces. They want to gain some advantage with customer retention and acquisition, to manage the sales pipeline, and to have better market insight. But few companies realize these goals, often because of the way CRM is implemented. Find out where a CRM implementation can get off track—and how to ensure CRM success.

Back in the early 90’s, ‘CRM’ wasn’t even a trendy acronym. You had a few players thinking beyond 'stovepipe' enterprise applications, but not much beyond. Fast forward to 2001. CRM has gotten fat, and the fatter it gets, it becomes more difficult to understand, more expensive to buy, more difficult to implement, and less likely to satisfy - either buyers of the software or their customers. Keep your eye on the ball: your customers, and your business.