As trans visibility increases, more companies are becoming aware of the unique challenges faced by trans men and women when it comes to choosing garments that reflect their gender identity. For trans people who haven’t begun the surgery process, finding underwear to tuck and bind can be a major hurdle: many of the options available are uncomfortable, ugly, or even unhealthy to wear for extended periods of time.

Matt Skallerud's insight:

Luckily, the situation is starting to improve, and smart manufacturers, retailers, and marketers are realizing that providing high-quality, comfortable, and attractive underwear may be the “next big thing” in LGBT marketing as trans awareness within the community grows. With several businesses already popping up to provide options for trans underwear, it’s clear that this segment of LGBT marketing and retail is set to see some major growth in the coming years.

Tinder could soon have improved options for transgender people. The dating app has said it is working to boost its accessibility for trans users, specifically to better specify who they are and who they want to meet.

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