John Varvatos

Award-winning men's designer John Varvatos has opened his second Bowery store inside the Hard Rock Hotel.

Everyone’s crazy ‘bout a sharp dressed man. That goes double for one with a guitar. Award-winning men’s designer John Varvatos is at the helm of this 3,000-square-foot store, where fashion and music share the limelight. (No coincidence, since Varvatos also dresses rock royalty.) In addition to all three of Varvatos’ brands (Collection, Star USA and Converse), the store is the exclusive dealer of James Trussart guitars. Get on up!