WEURO - case film

Women’s EURO 2017

Kia

As a proud sponsor of the Women’s EURO 2017, Kia wanted to show how special women’s football is. We put the spotlight on several women, from girl to veteran.

Kia wanted to be visible before, during and after the matches. Next to the standard media like billboarding on TV and large screens in and around the stadiums, our main stategy was to focus on online video content.

The big idea was to empower every woman to shine. We give them a stage to perform their skills and show their abilities.

We went back to 1974: the year that eleven women from a little town called Reutum won the first Dutch championship. They cleared the path to women’s football as we know it nowadays.

Also 10-year old football fanatic and vlogger Esra benefits from it. We gave her the honour to hand over the official match ball to the referee at the opening match in Utrecht.

As a final action we came up with the idea to win your own footballtable. But not just some table, this one had 3D printed dolls of your (soccer) team on it!