But the world’s largest social network has been quietly introducing new tools to make it more like a community for years and to even help users in times of crisis, said Elizabeth Laraki, Facebook’s director of product design for social good, speaking with Time’s executive editor Matt Vella at the Brainstorm Design conference in Singapore on Wednesday.

“The goal of [Facebook’s] social good team is to have positive, real world impact,” Laraki said. “People are already doing a lot of good on Facebook. Our job is to build tools to make these things easier.”

One of the most visible features is Safety Check, which allows users to identify themselves and loved ones as unharmed during crises or natural disasters. Facebook realized the power of its platform for connecting communities during the 2011 tsunami in Japan, Laraki said, when it noticed a huge surge in posts in the affected location related to the disaster. A Facebook engineer quickly responded by developing a Disaster Message Board to make it easier for users to organize their posts and find loved ones.

“People are already doing a lot of these behaviors on Facebook today,” Laraki said, “so part of it is recognizing what behaviors people are doing and looking at really understanding why they’re doing these things, and then evaluating if there is an opportunity for us to really make a difference.” Facebook is ” focused on real world impact,” she added, and on magnifying and organizing efforts that people may already be taking on their own.

Now, all of those efforts live in one place on Facebook: Crisis Response, a centralized crisis information portal that brings together Safety Check and Community help with news alerts and public posts from charities and government agencies. Crisis Response resembles digital news portals more than a regular social media page, and it’s the natural result of the social network’s growth, bringing together Facebook’s wealth of user data with its public profiles. By using user post data to determine where and how to serve out Safety Check notifications, donation prompts, and more, Facebook was “really having people in the direct locations deciding whether it was important or not,” Laraki said.

Today, Safety Check has been activated more than 1,000 times and received more than 3 billion notifications from users letting their loved ones know they’re safe, while Community Help has connected 750,000 people to vital services, from boat rescue to safe water to blood donation supplies.

“Facebook has a saying that the journey is one percent finished, and this is very very true for how we approach building our products as well,” she said, considering developments in artificial intelligence, automation, and changes in the world’s political context. “We’re really at the very very tip of the iceberg of what we can do.”