brand YOU

The Angel In The Stone

I edit for a living. Actually, that’s not true. I am a brand strategist. And at the beginning of every big project I amass a vast array of information, ideas and opinions.

My job, as the brand strategist, is to clear away the clutter, expose the truth that sits at the core of this array of information, ideas and opinions, and shape the words that articulate this truth in a powerful way.

The process is very much like being a sculptor, chipping away at the rock diligently and purposefully until the image reveals itself – a concept Michelangelo spoke of often:

I saw the angel in the marble and carved until I set him free.

For Michelangelo the idea was already there, inside the slab of stone, and his eyes and hands were the vessels by which the idea was brought forth. Sculpture, like editing…