We haven’t done one of these for a while, so we thought we'd make it a good one. Absolut. An iconic campaign that did that rare thing: it stopped being just an ad campaign and became a part of culture.

In a similar way that The Economist did with the billboard poster, the Absolut campaign devoted itself to being brilliant in one media. In this case, print. That single-mindedness is something that you rarely see today. Maybe that's one reason why we rarely see the utterly brilliant these days? Too many campaigns trying to be too many different things in too many media?

Images from Absolutad.com, where you can see a massive collection of Absolut ads.