You have already guessed the punchline, of course: this was a total Apple store ripoff. A beautiful ripoff – a brilliant one – the best ripoff store we had ever seen (and we see them every day). But some things were just not right: the stairs were poorly made. The walls hadn’t been painted properly.

Apple never writes “Apple Store” on it’s signs – it just puts up the glowing, iconic fruit.

And the funniest part:

Being the curious types that we are, we struck up some conversation with these salespeople who, hand to God, all genuinely think they work for Apple.