Spin Master and Smyths Toys Superstores are celebrating a successful partnership for an exclusive launch event for arts & crafts brand KumiKreator. In a joint celebration of International Friendship Day, the retailer hosted events at ten of its UK stores this weekend, where kids were encouraged to make friendship bracelets with the new range. Stores in Leeds and Crawley were …

Bandai partnered with the UK’s number one kids radio station, Fun Kids as well as YouTube influencer Ruby Rube. Bandai has celebrated International Friendship Day with a series of promotions for its blockbuster brand Miraculous: Tales of Ladybug and Cat Noir. The firm partnered with children’s radio station in the UK, Fun Kids, Bandai hosted a Miraculous Friendship Day which aired …