7 out of every 10 Indian Smartphone users are into avid Social Networking on their smartphones. More than 5 hours are spent every month on Social Networking as per Nielsen Informate Mobile Insights, which collects actual usage data from smartphone panels in multiple countries, bringing you an accurate understanding of smartphone behavior. See what has driven this level of mobile engagement for the category.

TABLE OF CONTENTS

Popularity and Engagement of Social Networking Apps: Get to know how penetrated the Social Networking apps are among smartphone users, how much they engage them and usage differences based on age, gender, town class and handset price band.

Top Online Genres: Understand which are the most popular online categories on the smartphone at an overall level and where Social Networking as a category stands.

Trended Usage of the Social Networking Genre

Top Social Networking Apps and App Installations

Hourly usage of Social Networking Genre throughout the day

Life cycle of Social Networking Apps

Trended penetration and engagement of Top Social Networking Apps

Gain a deeper understanding of the usage of the Social Networking genre. How have usage patterns on Social Networking Apps trended in the last few months? How does usage vary with Age, Gender, Network and Handset Price Band? Which are the Top Social Networking Apps trending in India?