Geoff Campbell (@GeoffBCampbell) is the digital communications coordinator at Hebron Academy, an independent boarding and day school in Hebron, Maine. According to a 2012 survey by Noel-Levitz, 45 percent of college-bound juniors and seniors […]

It’s important that we take time on regular intervals to consider our efforts and ensure they’re aligned with the university’s mission. I started thinking heavily about this last week after an interaction with a student on Twitter. In the 15 minutes she had before class, she was trying to get to the Starbucks across campus for a cup of coffee.

Amy Mengel, head of marketing and research at ReadMedia, co-moderated this week’s #casesmc chat on Facebook engagement. Participants shared many creative ideas on how to engage students, parents and other key audiences.