Behind the Cloud Marc Benioff (BusinessNews Publishing Book Summary)

Summary

This work offers a summary of the book "BEHIND THE CLOUD: The Untold Story of How Salesforce.com Went from Idea to BillionDollar Company – and Revolutionized an Industry" by Marc Benioff.

Marc Benioff founded Salesforce.com in 1999 and currently serves as chairman and CEO of that company. Salesforce.com is a leader in enterprise cloud computing and has received a Wall Street Journal Technology Innovation Award.

In Behind The Cloud, Marc Benioff explains how he grew his own billiondollar company.

"The future wasn't about simply improving on what was already done; it was about being bold enough to make big, sweeping, dramatic changes. With those ideas in mind, I started Salesforce.com with a mission to do enterprise software differently. We wanted to take advantage of a new platform – the Internet – to deliver business applications cheaply through a Web site that was as easy to use as Amazon.com."

"Now, ten years later, our small company is a big one. The few initial employees who gave Salesforce.com everything have grown into a few thousand employees. Revenue has escalated to more than $1 billion a year."

In Behind The Cloud, Marc Benioff demonstrates how you can successfully develop your company to becoming a billiondollar company.

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Behind the Cloud Marc Benioff (BusinessNews Publishing Book Summary)

success

Get through all the normal start-up phase requirements

Marc Benioff started working at Oracle in 1986 and by 1996 had worked his wayinto being senior vice president. He didn’t want to become a corporate lifer so he decided to take a sabbatical from work to think about what he wanted to do. He rented a hut on the Big Island of Hawaii and started thinking about the future. Marc kept on thinking about how the Internet was changing everything for consumers. Benioff decided the Internet would change the landscape for businesses as well and would provide a whole new way to deliver business software applications. Even though he couldn’t yet clearly articulate what he wantedto do, Marc

His vision was to do something to make software easier to buy and to use. Instead of companies buying software and then maintaining it on their own machines, he came up the idea of what is now termed cloud computing – companies pay a per-user per-month fee for the services they wanted to use which would be delivered to them via the Internet. This is also called Software-as-a-Service or SaaS. Benioff decided this model would work exceptionally well for sales force automation or customer relationship management (CRM). Siebel Systems had just at that time gone public which Marc knew all about because he had been an early-stage investor. Benioff decided CRM was the perfect product to be delivered on-demand as a