The Intellectual

A social media strategy is of great essence in this era of information if one wants to market or sell contents of their website. However, creating the strategy might sound easy but contrary to the perspective towards building it, it is a technical job which might be posed by several logistical challenges. While developing such a strategy, proper goals to address all the themes required should be crafted. More importantly, these goals should meet the following criteria’s; brand awareness, traffic, signups and traffic involved. While developing the strategy it is also important to make sure that the goals of the social media strategy coincide with the general goals of the website. This is because failure to make a strategy that tends to head to the same directions may hinder the overall goals that one wants to achieve. It is also important to consider on how the social media strategy can impact on the overall goals of the whole website or business. At this point, one should be picturing out on how the social media strategy can best assist the business. In our case, our website does not have straight forward goals that can be included, so we can essentially connect our goals with the message that our website is communicating about. Our website is mainly aimed at explaining Qatar in deeper details to the rest of the world, therefore, we should reach out to many people as much as possible by creating more traffic and clicks from the social media platform in order to invite more new visitors who might be interested in the outlined topics. Leads should be generated in order to direct viewers to the website while maximizing on the revenues generated through sales, signups and from online ads. At this point one should have come up with a strategy answers to people’s comments.

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