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Tuesday, 19 January 2016

SALVATORE FERRAGAMO RELEASE SS16 CAMPAIGN 'THE SPLENDOR OF LIFE'

This
season Salvatore Ferragamo creative director Mssimiliano Giornetti unveils an
uplifting new chapter in the Italian luxury Maison’s visual communications with
Lo Splendore Della Vita (The Splendor of Life), a campaign concept inspired by
founder Salvatore Ferragamo’s lifelong belief that there is no limit to beauty
or the pursuit of perfection.

The print and digital campaign depicts the
timeless lifestyle of the sophisticated globetrotter, evoking the inherently
Italian notion of lo splendore della vita, that luxurious quest for pleasure
and delight, effortlessly achieved at one’s own pace and locale.

Shot
by acclaimed photographer Craig McDean, lightness and sensuality abound in the
print campaign imagery, which showcases the fresh and graphic colouring at the
heart of Giornetti’s S/S16 ready to wear and accessories collections