A Goodwill Chapter’s Quest to Become Data Driven

For decades, the Greater Grand Rapids branch of Goodwill Industries has supplied consumers with affordable clothing at its thrift stores. And like many retail stores, the branch's 20 stores were generating a mountain of customer data that wasn't being leveraged. The Goodwill branch needed a way to track and analyze the retail data being generated by its stores and find insights to make smarter business decisions.