The $500 Toast to Summer Giveaway (the “Sweepstakes”)”) is intended for participation only in the United States and the District of Columbia and shall be construed according to, and governed by, United States law. Do not participate in the Sweepstakes if you are not a legal resident of the United States physically located in the United States at the time of entry or do not fall within the eligibility requirements set forth in the Official Rules below.

$500 Toast to Summer Giveaway

OFFICIAL RULES

NO PURCHASE, DONATION OR PAYMENT NECESSARY. A PURCHASE, DONATION OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING.

PROMOTION DESCRIPTION: The Sweepstakes begins on or about 06/30/13 at 09:00:00 PM Mountain Standard Time
(“EST”) and ends on or about 08/31/13 at 11:59:00 PM MST (the “Promotion Period
”). By participating in the Sweepstakes, each entrant unconditionally accepts and agrees to comply with and abide by these
Official Rules and the decisions of SheKnows, LLC, an Arizona limited liability company with its principal place of business located at 16101 N. 82nd Street,
Suite A-9, Scottsdale, Arizona 85260 (“Sponsor”), or its affiliates or promotion partners, which shall be final and binding in all respects.
Sponsor reserves the right to modify or terminate the Sweepstakes if conditions arise that compromise its integrity or intended play.

ELIGIBILITY: Only legal residents of the fifty (50) United States and the District of Columbia who are eighteen (18) years of age or older and located in the United States or the District of Columbia at the time of entry are eligible to enter the Sweepstakes. Sponsor and Sponsor’s promotion partners and their respective parents, subsidiaries, affiliates, distributors, retailers, sales representatives, advertising and promotion agencies and each of their respective officers, directors, managers and employees (and immediate family members and those persons living in the same household of any such officers, directors, managers and employees) (collectively, the “Sponsor Entities”) are ineligible to enter the Sweepstakes or win any Prize (as defined below) in connection with the Sweepstakes. The Sweepstakes is subject to all applicable federal, state, provincial, municipal and local laws and regulations and is void in Puerto Rico, all U.S. territories and possessions and overseas military installations, countries other than the United States and where prohibited.

HOW TO ENTER: To enter online, visit the website http://www.sheknows.com/giveaways/giveaway/500-toast-to-summer-giveaway (the “Website”) during the Promotion Period and
complete and submit the entry form for the Sweepstakes. All entries must be actually received by no later than the end of the Promotion Period in order to
participate. The Website’s database clock will be the official time keeper for this Sweepstakes. There is no limit to the number of entries by an entrant.
All requested information on the entry form must be completed to enter and to be eligible to win any Prize in connection with the Sweepstakes.
Proof of entering information at the Website is not considered proof of delivery to or receipt by Sponsor of such entry. Any communication, data or other
information transmitted by an entrant in connection with the Sweepstakes, whether by email, data survey/query or otherwise, is and will be treated as
non-confidential and non-proprietary. Entries become the exclusive property of the Sponsor and will not be returned. Entry must be made by the entrant
only at the Website. Entries made by any other individual or any entity and/or originating at any other website or email address, including, but not limited
to, commercial sweepstakes subscription notification and/or entering service sites, will be declared invalid and disqualified for the Sweepstakes. The use of
any device to automate the entry process is prohibited.

PRIZE/ODDS: The prize(s) for the Sweepstakes (the “Prize(s)”) shall consist of $500 cash (approximate retail value $500.00). The Prize(s) are non-assignable and non-transferable. No cash alternative or prize substitutions shall be available; provided,
however, that Sponsor retains the right to substitute a prize of comparable or greater value or, at Sponsor’s election, the cash value of the applicable Prize,
in the event a stated Prize is unavailable, in whole or in part, for any reason. Odds of winning depend on the number of eligible entries received during the
Promotion Period.

WINNER SELECTION AND NOTIFICATION: The drawing for the winner(s) of the Prize(s) will be conducted on or about two (2) business days
following the expiration of the Promotion Period. Each potential winner of a Prize will be randomly selected from all eligible entries received from the
beginning to the end of the Promotion Period. The Sponsor will attempt to contact each potential winner of a Prize by telephone or email using the contact
information provided by the entrant at the time of entry. If the selected entrant cannot be reached within two (2) business days after the date of the drawing
or after two (2) attempts to contact such entrant, whichever comes first, or if the selected entrant is otherwise ineligible or fails to complete the Prize
Claim Documents (as defined below), Sponsor shall have the right, but not the obligation, to award the applicable Prize to another entrant selected from the
remaining eligible entries. This process may continue until the available number of Prizes have been awarded. Notwithstanding anything to the contrary set
forth herein, Sponsor shall have no obligation to award a Prize with respect to which the initial entrant selected to win that Prize cannot be reached within
two (2) business days after the date of the drawing or after two (2) attempts to contact such entrant, whichever comes first, or if such entrant is otherwise
ineligible or fails to complete the Prize Claim Documents. Sponsor shall have no liability for any winner notification that is not received for any reason.

WARNING: The Prize(s) awarded in the Sweepstakes may be intended for adult use only. The Prize(s) may be dangerous if used at all, and certainly if it is not used properly. Any Prize awarded is nontransferable and not for sale to minors or to any other person or entity. The entrant who accepts and receives a Prize does so knowingly, fully appreciating and accepting the actual or potential risk of death or injury that the Prize presents. By accepting a Prize, entrant personally assumes all risks of injury or death, and hereby releases the Sponsor Entities from any and all liability of any kind, as a result of or arising from the acceptance, receipt, possession, use and/or misuse of such Prize.

GENERAL PRIZE CONDITIONS: Each winner of the Prize shall be solely responsible for all federal, state, provincial, municipal and/or local taxes, and for any other fees or costs associated with the Prize awarded. All expenses not specifically stated as being included are excluded, including, but not limited to, taxes, including any income tax, and are the responsibility of the winner. Potential winners may be required to execute an Affidavit of Eligibility, a Liability Release, (where legal) a Publicity Release and any applicable forms required by a taxing authority (collectively, “Prize Claim Documents”). If a potential winner is not of legal age of majority in his or her state of residence (a “minor”), at Sponsor’s option, the applicable Prize either will be awarded in the name of a parent or legal guardian of such potential winner, or a parent or legal guardian of such potential winner will be required to ratify and sign Prize Claim Documents. If a potential winner (or, in the case of a minor, such minor potential winner’s parent or legal guardian) fails or refuses to sign and return all Prize Claim Documents within the specified time period, such potential winner may be disqualified and an alternate winner may be selected.

GENERAL RELEASE: Except where prohibited, participation in the Sweepstakes constitutes a winner’s permission for each of the Sponsor Entities to use winner’s name, photograph, likeness, voice, biographical information, statements and address (city and state) for advertising and/or publicity purposes related to the Sweepstakes only worldwide and in all forms of media now known or hereafter developed, in perpetuity, without further compensation. Each entrant agrees that the Sponsor Entities are not responsible for: (a) any incorrect or inaccurate information, whether caused by entrants, printing errors or by any of the equipment or programming associated with or utilized in the Sweepstakes; (b) technical failures of any kind, including, but not limited to, malfunctions, interruptions or disconnections in phone lines or network hardware or software; (c) unauthorized human intervention in any part of the entry process or the Sweepstakes; (d) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; or (e) any losses, damages or injuries of any kind resulting from participation in the Sweepstakes or in any Sweepstakes-related activity, or from entrants’ acceptance, receipt, possession and/or use or misuse of any Prize. Each entrant acknowledges and agrees that no Sponsor Entity has made any warranty, representation or guarantee express or implied, in fact or in law, with respect to any Prize, including, without limitation, to such Prize’s quality or fitness for a particular purpose. In the event of a dispute as to the identity of an entrant which cannot be resolved to Sponsor’s satisfaction, the entry will be deemed ineligible. Sponsor reserves the right in its sole discretion to disqualify any individual who is found to be tampering with the entry process or the operation of the Sweepstakes or the Website, to be acting in violation of these Official Rules, or to be acting in an unsportsmanlike or disruptive manner, or with the intent to disrupt or undermine the legitimate operation of the Sweepstakes, or to annoy, abuse, threaten or harass any other person, and Sponsor reserves the right to seek damages and other remedies from any such person to the fullest extent permitted by law. No mechanically reproduced, illegible, incomplete, forged, software-generated or other automated multiple entries will be accepted.

DISPUTES: By entering the Sweepstakes, each entrant agrees that: (a) any and all disputes, claims and causes of action arising out of or connected with the Sweepstakes or any Prize(s) awarded, shall be resolved individually, without resort to any form of class action; (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Sweepstakes, but in no event will attorneys’ fees be awarded or recoverable; and (c) under no circumstances will any entrant be permitted to obtain any award for, and each entrant hereby knowingly and expressly waives all rights to seek, punitive, incidental or consequential damages and/or any other damages, other than actual out-of-pocket expenses, and/or any and all rights to have damages multiplied or otherwise increased.

VENUE/JURISDICTION: EACH ENTRANT HEREBY IRREVOCABLY CONSENTS AND SUBMITS TO THE EXCLUSIVE JURISDICTION OF THE STATE AND FEDERAL COURTS, AS APPLICABLE, LOCATED WITHIN MARICOPA COUNTY, ARIZONA IN CONNECTION WITH ANY PROCEEDING ARISING OUT OF OR RELATING TO THIS SWEEPSTAKES OR THE WAIVES ANY OBJECTION TO VENUE IN SUCH COURTS.

ENTRANTS’ PERSONAL INFORMATION: Information from entrants in this Sweepstakes is collected by Sponsor and subject to Sponsor’s privacy policy, located at http://www.sheknows.com/articles/813566.

WINNERS LIST: For the list of Prize winners or a copy of these Official Rules, mail a self-addressed, stamped envelope with the name of the Sweepstakes to SheKnows, LLC, Attention: Sales Department, 16101 N. 82nd St., Suite A-9, Scottsdale, AZ 85260 (VT residents may omit return postage) such that it is received by no later than six (6) months following the end of the Promotion Period.