Credit Unions Take Winter Weather to Social Media

It’s useless to complain about things you can’t control, including the brutal winter weather crippling states throughout the South and Northeast, forcing many credit unions to close or delay opening of branches this week.

So instead of grumbling about the weather, a few credit unions and their members are posting funny quips instead. Some are even using the “snow day” to ask members to support a good cause.

“Don’t you wish your checking account filled up as fast as your laundry basket,” the $867 million SAFE Federal Credit Union in Sumter, S.C., posted on its Facebook page Thursday.

That post received 46 likes.

“Due to some frozen money and icy roads, we will remain closed until 10 a.m. this morning,” reads a Tuesday Facebook post on the $628 million Listerhill Credit Union in Muscle Shoals, Ala.

Eight people liked that joke.

And while many credit unions apologized in advance to their valued members for the branch closings or delays on Facebook, it seemed that many members were taking it in stride or praised their cooperatives for looking out for the safety of their employees.

“Can’t go and spend any money right now anyhow, so I am not worried about it,” wrote Harriet Rosengrant Barker, member of the $669 million AllSouth Federal Credit Union in Columbia, S.C. “Thank you for looking out for your employees.”

The $602 million Palmetto Citizens Federal Credit Union in Columbia S.C., decided to take advantage of everyone’s snow day down time to encourage members to support a cause.

“Since you're off work/school today, take a second to help us raise money for Palmetto Health Children's Hospital and ask your friends to like our page,” the cooperative’s Facebook post reads. “We'll donate $1 for each like we have by 3/1. Thanks for helping us support this amazing cause!”

That Wednesday post received more than 70 likes and 35 people had shared it with friends.