Content Driven Websites

STEP 1

STEP 2

STEP 3

STEP 4

Welcome to Content Driven Websites

The point of websites is typically to find answers to
people’s questions. This can mean
how to trouble shoot a product they purchased, how to generate an Internet
meme, to search if there is a product out there that can manage multiple
websites at once, or to finally answer if there really are yoga mats in subway
sandwich bread. Therefore, the content is important.

The first, and most important part of creating
an effective website, is to establish realistic goals of what you want to
achieve. Think about why you want the website in the first place. Some reasons
might be:

oProviding an introduction to your company or organization with a
"digital brochure" website

Don’t take this preparatory process lightly—it
isn’t easy to do. Often, there are competing interests, and many day-to-day
activities to keep you distracted from concentrating on the big picture. You
may want the assistance of a business or strategy consultant, or website
producer. The great thing about content driven websites is that they inspire
collaboration. Writers, strategists, big picture thinkers, designers,
developers, and user experience people collaborate to build the content
architecture together and will eventually understand content and design
together instead of working in silos.