I still don't see the problem, Sony is in business to make money & they came up with a great plan, it's not like they are actively trying to destroy their competition like some companies have (Microsoft).

It's very Microsoft-ish (if that's even a word). Get the format to where only your player will be 100% compliant - everybody (in this case the studios) writes software for your player (PS3)...get the picture that I'm seeing?