Pepsi Smash Pakistan in 2013, to counter Coke Studio

The fate of Pakistani music industry has been quite a debatable topic over the years but the 8th of June 2008 marked the birth of the exact savior needed, as Coke Studio emerged with a handful of the biggest names in the country’s music scene.

Created by the Coca-Cola Company and Managed by Executive Producer Rohail Hyatt, the show became a phenomenal one in a very short amount of time and with the ever increasing success, ran for five seasons with the sixth one in the works. Seeing how well the multinational soft drink company was doing and topping charts, longtime rival PepsiCo entered the ball game and is now planning to launch a music show of its own titled Pepsi Smash.

It is learnt that the Pepsi Smash project will be managed by drummer of Overload band, Farhad Humayun, as few of the show recordings have been held at his own music studio, Riot Studios. It should be recalled that recently, Strings uploaded a photo of themselves standing at what seemed to be a recording studio with the Overload band member and one from SYMT with the caption:

“Just recorded two brand new songs with some brilliant musicians in Lahore. Songs are part of a project and will be released mid January next year (2013).”

Later, SYMT lead vocalist Haroon Shahid also released a statement which gave a possible clue of what the collaborated project might be.

“Shooting and recording the biggest project yet after Coke Studio for SYMT tonight at Riot Studios!”
The series of clues and hints continued as rooky Jarar Malik, Aag band’s lead vocalist Haroon Sheikh and the country’s pioneers of pop rock Noori band released similar statements which pretty much not only revealed that all of them are not only collaborating with each other but are doing it for something big and worth living up to the expectation.