Originally from the UK, Hadfield moved to Vancouver to pursue a career in the bike industry. He brings many years of industry experience to Banshee.

“I’ve had the pleasure of dealing with Jon for a few years now,” said Keith Scott, Banshee’s owner and design engineer. “With all that has happened with our friends at Race Face, this was a great opportunity for us to snap Jon up and we’re excited to have him on board. Jon’s experience is very relevant to our company and we expect that he will be instrumental in further improving our customers’ experience, and will help us grow the brand.”

Hadfield is enthusiastic about his new role. “This is a great opportunity for me to continue working in the industry that I know and love. Banshee is a brand that I have always admired—from their rich history in the roots of the sport, to their current range of high quality, innovative bikes. I’m proud to be part of this ambitious company and I feel confident that I can help them with their continued growth.”