If we can assume that a searcher’s goal is to find the product that’s right for them, there are some essential principles that go into designing a search experience that will get them to the exact product they’re looking for with as little hassle as possible.

Principle 1 – Make Sure Your Search Bar Is Visible For People Who Already Know They Want To Buy

In a study by ThanxMedia, it was found that site search is a part of the shopping experience in over 40% of online purchases.

Yet, in a site search benchmark study evaluating 50 top eCommerce sites by Baymard Institute – including NewEgg, Gap, Target & more – it was found that half of the sites evaluated did nothave a search functionality that was easy to find.