Apple sent out an invitation last week for a March 9 event where the company is expected to show off the new Apple Watch. But in a story published Friday, the New York Times questioned if consumers care enough about smart watches to come out in droves to buy the Apple Watch.

The first few smart watches on the market from Samsung, LG and Motorola did not sell as well as expected. Other wearable devices like Google Glass flopped when it reached the mass audience.

Considering you need an iPhone to operate the watch, this is not for Apple newbies. The price for the most basic Apple watch starts at $350 and is estimated to reach up to $10,000 for luxury, special edition watches. It is being marketed toward fitness gurus and high-end watch collectors.

Toni Sacconaghi, a financial analyst for Sanford C. Bernstein research, told the New York Times that he thinks the watch will only make a small contribution to Apple's product line this year. He estimated that Apple will ship 7.5 million watches in the second half of the fiscal year. That's compared to tens of millions of iPhones sold each quarter.

One local CEO, Michael Castellana of SEFCU, told the Business Review last month that he plans to buy the Apple Watch as soon as it is released. It stands to see how many others plan to scoop up the latest device when it goes on the market in April.