Our mission is to help people realize that modern technology, consumer trends, and current government incentives are making it possible for society to achieve sustainability.The consumer makes the choice and, in the same way that the consumption of illegal drugs empowers the drug cartels, choosing a fossil fuel source of energy empowers the producers of pollution. Furthermore, one of the most important decisions we can make about pollution is what fuel we choose to run our own bodies on. Animal slaughter produces more environmental damage, more carbon emissions, more air and water pollution than the whole of the transport industry.