NASCAR has just announced that Montreal driver Ray Courtemanche Jr. has won the 'Most Popular Driver' contest for 2012 in the NASCAR Canadian Tide Series (NCaTS).

Ray Jr. Organised "Electronic Music Festival" across Quebec during the 2000s, and amassed a solid experience in direct consumer marketing as a result. As he admits; "That direct marketing experience came in very handy when planning and executing my contest activities."

The Laurentide-Lanaudiere section of Leucan (A support group for families of children with leukaemia or cancer) was a key partner of Ray Jr. and the Construction Danam Bonzai Racing Team, and played a key role in the campaign's success. For this contest, we gave Leucan 25 cents for each vote we garnered. Ray Jr. has been working with such organisations for several years. "We have been linking our racing with the fund-raising activities of such groups almost from our start in NASCAR. For example, we turned over all our NASCAR winnings to the Children's Wish Foundation in 2011 and to the Charles-Bruneau Cancer Centre in 2012.

Fans and the public played an essential role in these activities. As Ray Jr. added, "The team and myself wish to thank everyone who participated in this winning effort. Collectively, we won our own 2012 Gold Medal. The team and I certainly plan to continue to help create Win-Win partnerships in the coming years."

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