This is the Smart Measure Cup. It's a simple, great idea—a measuring cup that displays precise volume on a backlit LCD complete with unit conversion. So great, in fact, that it's been rebranded and picked up for manufacture:

Taylor Kitchenware should have their version (above) on store shelves by fall. No, it's not quite as eye-catching as the original design (even the fonts rub me the wrong way), but if a less attractive red color scheme is the price of actually releasing a good idea to the public, then so be it. [Yanko Design]