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Most ecommerce retailers use cost-plus or value-based pricing strategies. These usually work satisfactorily but there are other effective ways to price your products that you may not yet have considered.

Pricing is the only element in the marketing mix that produces revenue; the other elements produce costs.

- Phillip Kotler

Product pricing can be your most powerful tool with which to boost sales. Fact! However, do you often feel uncertain about your current pricing strategy, that it's not "quite right" -
nor
achieving your desired sales objectives?

Sometimes it boils down to how you wish your business to be perceived - is it as the retailer who sells below the competition to get loads of sales or the one who sells at a higher price but gains added respect because of the value and service you offer?