Colonial Marines puts quality-first

Speaking to MCV, Sega West boss Mike Hayes has said that it recognises that if the game is to achieve the sort of global sales the company is aiming for it must be a top-quality product.

"As a general point, when you have a great licence, the amount you need to spend on marketing is significantly less," he admitted. "So the two balance each other out.

"But that's independent of how much money you invest in the game, because we know how well tie-in licence games have gone recently, we have to create a game that stands on its own two feet. This is a quality-first approach."