Data Monday: How do People Share Content?

As sharing controls continue to pop up across the Web, it's worth understanding how people are using them. To that end, here's a compilation of the sharing behavior seen across several of these in recent months.

Tell-A-Friend sharing activity from November 2009: 59% of all shares on the widget were done via email, 25% via instant messenger and just 14% were passed along on networks like Facebook (11%) and Twitter (1%). (source)

ShareThis sharing activity from October 2009: 46.4% of all shares on the widget were done via email, 33.32% via Facebook and 5.82% through Twitter. (source)

AddToAny sharing activity from July 2009: Facebook has 24% of shares using their widget, Email has 11.1% and Twitter has 10.8% (source)