Sales Training: More Bang for the Buck

Carolyn April

Channel Insider & Amazon Consulting asked IT vendors about the professional sales training and certification they make available to channel partners and the benefits they gain from it. We also polled 457 solution providers on the same topic to see how regularly they avail themselves of sales training and what rewards they receive from it. The results are a clear indication that solution and consultative selling leads to higher sales and margins.

Channel Insider & Amazon Consulting asked IT vendors about the professional sales training and certification they make available to channel partners and the benefits they gain from it. We also polled 457 solution providers on the same topic to see how regularly they avail themselves of sales training and what rewards they receive from it. The results are a clear indication that solution and consultative selling leads to higher sales and margins.