Research2guidance issues another news release, this one focused on the potential of mHealth for big pharma. It details some of the information contained in its Mobile Health Market Report 2010-2015. The above image depicts the eight reasons the report finds why smart phone apps matter to the drug companies. Since pharma is one of the bigger-pocket groups in the healthcare space, mobile developers might think about focusing on apps which are of benefit to them. The entire report is available here.

A new iPad TV commercial features a snippet of AirStrip, under the all-to-descriptive Apple term vital. It’s only show for about two seconds, but it is pretty cool that they included a real, currently used mHealth app in a TV spot. I wonder how many people saw it and ran out to get an iPad because they just learned they could remotely monitor patients?

Medical Communications for Combat Casualty Care (MC4), which is a group within the Army, is testing mobile apps for EMR access in Iraq and Afghanistan. The findings were promising, but also found that the mobile apps had a long way to go before they could be fielded.

The CEO of Mobisante talks to CNN news about his company’s wireless ultrasound device for cheap, remote evaluation and monitoring.

A report to be presented at the annual Radiology Society of North America meeting finds that iPads have the capability to “untether” radiologists and connect them more closely with patients and other clinicians. If this means teams of rounding doctors, residents, and med students don’t have to trek down to the basement to do radiology rounds, I think that would go a long way to improving clinical communication and education.

This article does a good job at highlighting the power of Bluetooth in wireless device connectivity. Interestingly the article, which focused on exhibitors at Medica, found most device makers are using proprietary protocols and not the Health Device Profile.

If you’re not getting updates when there’s something new on HIStalk Mobile, just drop your e-mail address in the Subscribe to Updates box to your right and you’ll be set. And if you have news, rumors, or a guest post, e-mail me.

The University of Maryland Medical Center is conducting tele-gastroenterology as part of a 12-month pilot, which is the first I’ve ever heard of telemed for gastro.

Ochsner Medical Center (LA) is using REACH Call’s application to deliver telestroke care to 10 hospitals around the state. The program is credited with an increase in TPA use from about 1% to over 36%, which is pretty amazing.