About

I am a UX/service designer, living, working and loving London. Curiousity and the love of my profession are what drive me forward, so when I’m not being paid to do it, I do it for fun in my spare time.

Background

My innate inquisitiveness led me into a career in User Experience Design where I, on a daily basis am able to ask “why?” in an effort to improve the experience of the user.

My dedication to staying current, expanding my knowledge, and developing new skills means I regular attend UX and design related meetups, and self-initiated professional development courses. I also have a masters degree in User Experience Design (with a distinction).

For fun, I like to illustrate. So you’ll see a lot of that on this website.

Usefulness, usability and aesthetics are at the heart of what I design for. Therefore I work closely with my clients to ensure that their product works as hard as it can to sell whatever it is that they are selling by focusing on the needs, wants and goals of the user and marrying this with the requirements of the business.