Creative Director / Experiential Pop Ups / Branded Experiences

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Tasting House for Tate & Lyle

Here is the news on the new exciting project I am curating… told you it was both massive and awesome. My clients on this project being Helix 3D and Mischief PR. I am so darn excited about this project and can not wait until I can share all the images…

The social media release from Mischief is shared below along with details on how to win tickets to see this in person.

On Wednesday 20th March, for one day only, pay a visit to the Tate & Lyle Sugar’s Tasting House and eat your way through edible furnishings, fluffy macaroon clad banisters, cupcake fairy lights, carpets made from cake and windowsills built entirely from fudge. With over 100 different types of edible art on show, there is no way you will be leaving this house hungry!

Located in a Soho townhouse (it’s a location to die for), each of the eight ‘tasting’ rooms will offer different sweet treats themed around the new Taste Experience range of golden and brown sugars including a Mayan-inspired room hidden in the cellar, a British-inspired Golden Syrup sugar room and a Mediterannean-inspired bedroom.

There are >>ONLY<< 50 pairs of tickets to give away to the Tate & Lyle Sugars Tasting House. If you would like to win tickets, tweet @welovebaking and tell them how much you want to come to the Tasting House, including the hashtag ‘#TastingHouse’. Entries close at 9am on Monday 18th March and the 50 lucky winners will be selected at random. Winners will be notified via Twitter. UK residents only.

WHEN?
Wednesday 20th March from 11am
Visitor tour slots will run from 11am to 7pm and last for approximately one hour