It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world, a pocket ‘bible’ so to speak for the talented and timid to help make the unthinkable and the impossible, possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life.

This is going to be a short review because it’s a short book 121 pages to be exact. Large text, short sentences and lots of pictures and quotes filled this book.

I loved the first three quarters of It’s Not How Good You Are, It’s How Good You Want To Be. I first heard about Paul Arden on Nubby Twiglet and then later on Kimberly Chan and although I’m not in adverting and never intend to be, the majority of what is said can be applied to most aspects of your life.

The main point to this Arden book is, you can't be meek and sweet if you want to be successful, the book is directed towards those who are ‘talented and timid’. The bottom line is that you've got to think you're hot, even if you're not.

I think this is a great motivational read and would recommend it to anyone who feels they want or even need to get a bit more out of their skills.