]]>https://shopperboffin.wordpress.com/2018/01/09/the-year-ahead-for-advertising-agencies-expect-more-disruption-and-a-creative-renaissance/feed/0kenci59Next-Day Delivery and Same-Day Deliveryhttps://shopperboffin.wordpress.com/2017/10/02/next-day-delivery-and-same-day-delivery/
https://shopperboffin.wordpress.com/2017/10/02/next-day-delivery-and-same-day-delivery/#respondMon, 02 Oct 2017 13:17:13 +0000http://shopperboffin.wordpress.com/2017/10/02/next-day-delivery-and-same-day-delivery/Retailing: From A to Z: Next-day delivery and same-day delivery are hot shipping topics. And they impact shopping. Their use will grow for the foreseeable future. ? Background For a long time, buyers knew mail and deliveries would take days or weeks. In fact, the U.S. Postal Service dates to 1775! Ben…]]>

Next-day delivery and same-day delivery are hot shipping topics. And they impact shopping. Their use will grow for the foreseeable future.

Background

For a long time, buyers knew mail and deliveries would take days or weeks. In fact, the U.S. Postal Service dates to 1775! Ben Franklin was the first Postmaster General. Due to limited shipping options, mail and package delivery were slow.

In the past 110 years, the USPS has gained a lot of competition. Two of the best-known private delivery firms are UPS and Fed Ex. UPS started in 1907, Fed Ex in 1971.

In 1964, Xerox introduced LDX (Long Distance Xerography). This was the first “commercial” fax machine. It worked over phones. Fax use soared with the development of faster-speed modems. Today, faxes are largely replaced by E-mail, texts, and other online formats.

]]>https://shopperboffin.wordpress.com/2017/09/26/58-how-great-leaders-inspire-action-simon-sinek-youtube/feed/0kenci59Great Post-Purchase Communication Is Essentialhttps://shopperboffin.wordpress.com/2017/09/07/great-post-purchase-communication-is-essential/
https://shopperboffin.wordpress.com/2017/09/07/great-post-purchase-communication-is-essential/#respondThu, 07 Sep 2017 14:22:27 +0000http://shopperboffin.wordpress.com/2017/09/07/great-post-purchase-communication-is-essential/Retailing: From A to Z: Post-purchase communication is a key to continued customer patronage as well as to long-term brand loyalty. Poor follow-up can be quite detrimental to customer relationships. So, how can we do better? Alexandra Sheehan, writing for Shopify, offers several observations and tips to enhance post-purchase communication: “Post-purchase communication…]]>

With more choice and decreasing loyalty, it seems that post purchase communication is the area that is still not saturated

“Post-purchase communication is an essential facet of any marketing and customer retention strategy. 50% of consumers feel buyer’s remorse after a purchase; so this is your opportunity to help rationalize the purchase and ease their worries. Focusing on and building relationships with your existing customers is a cost-effective way to boost sales. Acquiring new customers costs five times as much as it costs to retain existing customers. A new customer is 5%–20% likely to make a purchase, while existing customers are 60%–70%. Increasing customer retention rates by 5% leads to an increase in profits of at least 25%.”

Since I anticipate being labeled a Luddite, a Socialist and a hypocrite by some, let me acknowledge that I firmly believe that Amazon has done a lot of good for consumers by expanding choice, making shopping far more convenient and by delivering extraordinary product value. I recognize that many retailers were long overdue for a swift kick in their strategy. I also remain a very good and loyal Amazon customer. And I anticipate that the Whole Foods acquisition will ultimately result in lower prices, an enhanced shopping experience and maybe even improve the availability of more healthful food options. These are all good things.

Yet, we can’t–and shouldn’t–ignore the profound effect that Amazon is having on just about every corner of the retail world they set their sights on. Amazon is the proverbial 800-pound gorilla. Their entry into a market segment reshapes shopping dynamics, upsets the supply chain and exerts tremendous…

]]>https://shopperboffin.wordpress.com/2017/06/27/assessing-the-damage-of-the-amazon-effect/feed/0kenci59Kishore Biyani of Future Group says it is stupid to be in the online space — Quartzhttps://shopperboffin.wordpress.com/2017/06/27/kishore-biyani-of-future-group-says-it-is-stupid-to-be-in-the-online-space-quartz/
https://shopperboffin.wordpress.com/2017/06/27/kishore-biyani-of-future-group-says-it-is-stupid-to-be-in-the-online-space-quartz/#respondTue, 27 Jun 2017 12:14:25 +0000http://shopperboffin.wordpress.com/?p=1037An interesting voice in the e-commerce choir. Do we actually stop to ask if e-commerce is sustainable?

]]>https://shopperboffin.wordpress.com/2017/06/27/kishore-biyani-of-future-group-says-it-is-stupid-to-be-in-the-online-space-quartz/feed/0kenci59Trying to be cleverhttps://shopperboffin.wordpress.com/2017/06/27/trying-to-be-clever/
https://shopperboffin.wordpress.com/2017/06/27/trying-to-be-clever/#respondTue, 27 Jun 2017 10:19:20 +0000http://shopperboffin.wordpress.com/?p=1027For those who have watched Ghost Busters, this might be a witty message that could resonate and make us giggle, perhaps disrupting our shopping journey enough to purchase the product. But it also defines a very small segment of shoppers who will understand this play on words.