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The FIFA 2014 World Cup has been an exciting one to say the least. Football has been a unifying sport for the international community for centuries and it is understandable why. My favorite thing thus far about the world cup has been Brazil’s hosting. The extraordinary colors, culture, and visions of places so beautiful it would be an honor to set foot there, as much as it is to play for your country. Nike and Adidas have done an amazing job at uniform and boot design. As it has truly tested the modern code of athleticism and men’s classic fashion. Neons, and bright colors truly represent the spirit of the game and the country hosting it. I’ll have to get a pair myself

Nixon has been mastering tide technology for sometime. This is the pinnacle of their designs so far. Featuring tide control for over 200 beaches around the world, this will give you perfect timing and precision of when to go. Now if only it could give you the swell size. Next year maybe.

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With the East Coast/West Coast Rivalry alive as ever. Which do you choose, the mellow green surf of the Pacific or the toppling slabs of the Atlantic? With companies popping up on both sides of the nation, such as Vissla Surf and Saturdays NYC. The competition is fierce, or maybe we can call a truce.

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There is something about a beautiful bike that makes every man sigh, Deus Ex Machina, Centralized in Venice, Ca, is a one stop shop for all of your custom motorcycle, surf, and caffeine needs (Featured soon). This custom BMW R100s is one of the most rugged, badass bikes I have ever encountered. Popular in the late 1970’s this bike with a wide tank, cafe racer style, is meant to quickly get you from A to B. With its polished chrome and slide attributes Deus has truly mastered the Art of Motorcycle Maintenance . I’d be curious to put off road tires and see how this thing could do on a dirt trail with blue skies, and open roads.

Chico, California. A small town in Northern California that I happen to be from that happens to brew one of the best Ales in California, or even the entire country. Established in 1979 by Ken Grossman set out to make an amazing series of Ales and Lagers. Pale Ale was the first and everlasting classic of Sierra Nevada. Seen in many feature films, Pale ale is the choice for it’s green brewing process, 5.6%, and it’s classically cool looking label hand drawn in Chico. It will definitely be the highlight of any party and is truly a man’s beer. Sierra Nevada Pale Ale awards include:

So you know its the best choice for those hot summer nights wherever you may be. They are also one of the largest Micro Breweries in the Country and Rival with Google for the most self sustaining. A large solar array covering the parking lot produces 1/3 of the energy need for brewing. Also are experimenting in growing they’re own hops on site and using goats to mow the weeds around the area. Their ultimate goal is to be 100% sustainable sometime in the next decade. Judd Apatow, Director of is a huge fan, as well as Adam Sandler and many times actors will be seen drinking Pale Ale in these films. This makes for no annoying outside advertising and Sierra Nevada is one of the best kept secrets in America(only to be found). They also have a variety of 13 other flavors as well as seasonal and special promotion brews. Best served Chilled on a Summer Night.

After a long winter, things start heating up in California. With the Santa Ana’s blowing throughout the Southland, the atmosphere here seems a lot warmer then the previous weeks. With Spring/Summer right around the corner thought I would update you on the look for an 80˚ day. First get a new pair of Levi’s for the spring with wicked hot days and even colder nights these will keep your temp in and out depending on how far the sun is beyond the horizon RIGID are excellent because they hold their shape and always keep it clean. Bring out some work wear boots, the real kind. Not some H & M mark off. You will find them in most antique stores ask around, maybe a vagabond uncle or father has them lying around. Also keep it brown. Unless you think your Harley Davidson steel toes and black leather aren’t gonna fly until you have an engine between you. Match it with a western saddle belt. You may not know how to ride a horse but they’ll keep your pants up if you do. Flask. Stanley. Do NOT buy at Urban Outfitters. Go to a hardware store and look around. Gold Aviators. Silver Zippo. Unless your Biggie a gold lighter will look like you’re trying to hard. Plain White Shirt. Doesn’t matter if it gets dirty. Fruit of the Loom or Hanes. If you pay more then $10 for a white shirt you’re, again, trying to hard. Always carry a notebook for ideas, or any thing you may need pencil and paper for. Feather Necklace by obey. It shows off your “Free Spirit” and finally. Learn how to straight edge, though dangerous and sometimes not necessary it makes then entire process of shaving more rewarding. Talk to a barber. Naturally Rugid will keep you cool for a day in the Mojave. Keep a Navajo Scarf lying around for quick clean up and possible blanket at night. Cheers.