The mission of this medical device company is to "explore medical applications of newly developed nitric oxide technologies," the company also noted. It currently has a pipeline of four products and is designing and building the next generation of nitric oxide delivery systems, which should boast higher precision and lower cost.

"The nitric oxide delivery landscape is changing, and our innovative approach, proven technology and more precise engineering is targeted at exceptional growth potential," said CEO Jeff Robins in a news release.

The purpose of the strategic rebranding is to highlight Nu-Med Plus' primary objective, its patented technology and its cutting-edge advancements in the industry. The new positioning is evident, in part, on the company's revamped website Nu-MedPlus.com, in its LinkedIn profile and via its Twitter feed @NuMedPlus.

"Explore our new online presence to see how we're changing the future of nitric oxide delivery," Robins added.

Nu-Med Plus' product pipeline includes three devices that would become available commercially following U.S. Food and Drug Administration approval. They are a hospital unit designed for ventilated inpatients; a clinical unit for emergency rooms, nursing homes and clinics; and a lightweight, portable unit for quick response anywhere. The company's Nu-Med Plus 100 is a nitric oxide dilution system built for and currently being used in academic research.

With its existing and in-development technology, the company aims to "disrupt current markets and open new markets," said Robins. "Those markets, in the treatment of malaria, chronic obstructive pulmonary disease, tuberculosis, acute respiratory distress syndrome and wound healing, present billions of dollars in annual value and, more importantly, present the potential to save and better millions of lives."

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