Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them. Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. All internal links on your website should be valid and working. 80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page).

Questions to ask about keywords

SEO and positioning your website to rank top spots in the search engines require some careful planning. Just like setting up a business or going to war, it requires strategizing for optimal results. Although search engines can read Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Is your web content long enough? Does it have enough substance—does it add enough value? If it is, it’s in danger of getting dinged with a “thin content” penalty from Google’s Panda algorithm. Understanding what your customers and users want to learn and know is exactly how you should be developing your SEO strategy.

Address the Audience Directly

However, when such a hugely fluctuating event as this takes place, it is definitely worth approaching every change in position with a more detailed gaze – particularly when Google aren’t offering much in the way of clues! When you delete one or more posts or pages from your site, there’s often collateral damage. Is your homepage title tag duplicated on another web page? Choose your keywords. Make sure they have good volume, aren’t too difficult, and suit customer intent.

Succeeding in SEO means paying attention to landing pages

Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. 301 redirections carry link juice with them. You’ve told Google that page B replaces page A, and that users can get the same great value from the new page as they did from the old. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "This is why a lot of Google’s algorithms are placing less of a focus on high KW densities but, instead, are focusing on the quality of the content itself."

Follow SEO best-practices

You don’t have to interrupt their favorite TV show, you don’t have to take up space on a page where they are reading a news article. How The talk on Facebook is about Beverley Guide at the moment. often do you even scroll down the first page of Google, let alone click to the second page of results? Art meets science. Backlinks help search engine bots discover links to your site and crawl your site effectively.