StyleCaster Says It Will Be Profitable In 2011

In his past life, Goldberg was VP of
LeBron James' marketing company. He is pictured here with former
NY Giants running back Tiki Barber and Sergio Fernández De
Córdova.

The people who run women's fashion site Stylecaster say it is projected
to be profitable one year ahead of schedule - in 2011.

The site sees 83,000 unique visitors monthly in the US, according
to Comscore. It has ad campaigns with over 30 major advertisers,
including DietCoke.

So how did it get here?

Stylecaster began three
years ago as a way to answer what CEO Ari Goldberg's brother, David,
posited as a woman's two most important questions after she wakes
up in the morning:

"What's the temperature?" and "What do I wear?"

From there, Ari and David, along with business partner Albert
Azout, crafted a site where users can read original articles
about fashion, discuss them on message boards, and purchase items
mentioned in the articles directly from the site. Goldberg sums
it up with what he calls the "Three C's" — content, community,
and commerce -- and distinguishes the site by calling to our
attention its premium advertisers and content.

In the near future, he plans to transition from Stylecaster.com
to Stylecaster Media Group -- "at least that's the hand up Mona
Lisa's skirt," Goldberg quips.