Liberal Party of Australia

Ammo worked with the WA Liberal Party in the 2019 Federal Election on the strategy and implementation of their digital campaigns.

Ammo worked with the WA Liberal Party in the 2019 Federal Election on the strategy and implementation of their digital campaigns.

Using data-driven decision making, campaign messages were micro-targeted to key audiences across a variety of digital channels including Google Search and Display, Facebook, Instagram and Youtube.

Digital content supported the broader election messaging across TV, radio, billboards and direct mail with tailored messages for specific audiences. Ammo worked with creators of high quality video and graphics to ensure the best possible audience engagement.

By identifying key audiences and their motivations, delivering high quality content with multiple variations and responsive targeting, Ammo contributed to a successful result in Western Australia and nationally.