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Saturday, November 26, 2011

ASHALOO by Asha

I've fallen in love with ashaloo, her store is flawless and her taste level is quality. All of her items are a unique feel, and I could see so many great people wearing them.

How did you get started in jewelry?

By accident selling in a weekly pop up market in college. I sold vintage clothes & some jewelry I would find from goodwill, estate sales, etc. Then sitting there at my table I started to tweak the chains I found and eventually my little market table became all jewelry & accessories! It was the go to spot on campus for jewelry which was fun. Girls would come to the table with a specific idea or outfit in mind & I would create custom designs for them. Then after college I worked as a bench jewelry for a boutique in nyc & interned at nine west. And then was able to luckily sustain myself with my own designs!

What's your inspiration?

I get inspired by a lot of tribal/ethnic pieces. I also love scouting for vintage chain and findings so many times it is the materials themselves that inspire pieces. Also people on the streets walking around in nyc and how they layer their jewelry is always interesting. Also music helps me work quickly. There isn't a day when I am working & music is not playing the background. Lately I've really been into Ben Howard when I need mellow/soothing & Tame Impala when I want fun/psychedelic jams.

What are you future goals in jewelry?

Keep expanding the line and one day soon to open a shop with in house studio in the back and venture into a couple other categories of merchandise as well.

Who are you favorite designers?

Dries Van Noten, Proenza Schouler, Chloe

Favorite Etsy Shops:

I love looking through home goods mostly when I am shopping for myself :)