Greenwashing Watchdog

Dr. Bronner Clears Out Imposters

The nonprofit manufacturer of Dr. Bronner’s Magic Soaps (DrBronner.com), known in the U.S. for more than 50 years for its devotion to purity and information-crammed product labels, has taken to filing lawsuits against companies that don’t live up to health claims or that employ deceptive greenwashing tactics.

One primary focus is the cosmetics industry’s use of so-called “organic” ingredients. Company president David Bronner reports, “About 80 percent of these companies simply dropped their claims; the others reformulated.” He also lobbies for labeling of genetically modified organisms (GMO) in Washington State.