NAME + BRAND

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WOVEN HEALTH CLINIC

Metrocrest Community Healthcare Clinic needed a new brand, including a new name and visual identity, to represent their strengths and eliminate confusion with other organizations.

OVERVIEW

Metrocrest Community Healthcare Clinic, a non-profit clinic, has a long history of serving their community. However, they were often confused for other 'metrocrest' organizations in their area, and their brand didn't effectively represent their services.

By diving into brand strategy first, I was able to develop a brand positioning focused on their integrated care and energizing spirit, while differentiating them from the rest of the healthcare organizations in the area. This was critical to then developing an impactful name and brand.

BRAND POSITIONING

Woven Health Clinic is a community healthcare clinic that helps uninsured and under-insured adults build healthier, happier, and more productive lives through high-quality integrated care focused on wellness and disease prevention.

THE BRAND SOLUTION

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WOVEN HEALTH CLINIC

I created a name that reflects their unique integrated model of care that leads to a stronger woven community. I then complimented the name with a brand identity that brings their spirit and personality to life through an abstract woven image and bright, positive, empowering colors.

PARENT BRAND

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WOVEN HEALTH

Through the strategic process, I also ended up developing a parent brand. While it's not needed now, this gives Woven Health Clinic the flexibility to evolve and offer additional services beyond their current clinic.