Q: How will you describe your approach to design?

A: It is very much Lene Bjerre: A focus on the personal room, the stories our homes tell, and the universes we inhabit.

Q: How will you describe your approach to design?

A: It is very much Lene Bjerre:A focus on the personal room, the stories our homes tell, and the universes we inhabit.

Q: You are based in Scandinavia, in Northern Denmark.
How does this influence your design?

A: The importance of this cannot be underestimated. The light in our end of the World is very special, and it flows into our offices every day. In our design, the light plays a very important role, and we keep it in mind for every collection: How we reflect the light, how we draw it in, and how we brighten up rooms in the long winters where the absence of light weighs heavily on us.

Q: What is most important to notice in your SS17 collection?

A: The light! We began mapping out the colours of the sea; the deep blues, the greens, the reflections of light through the water, and then we continued to do the same with the beach: The colours of the sand, the soft pinks of sunsets and corals. With this, we actually made the entire colour palette of the season. From inspirational idea, to colour palette, to the unmissable items, it is often the way we work.

Q: What about your work makes you proud?

A: My team, and the fact that we work with the best, highly skilled craftsmen and artisans from around the globe. They share new techniques with us, and very old ones too, and they push our ideas forward, challenging us to be even more creative.

Q: What about your work makes you proud?

A: My team, and the fact that we work with the best, highly skilled craftsmen and artisans from around the globe. They share new techniques with us, and very old ones too, and they push our ideas forward, challenging us to be even more creative.