This is a very loaded question with a lot of answers. I often have students or clients ask me how much does a logo design cost? No real graphic designer can just say a logo costs $1,000, $5,000 or $25,000 without sitting down and asking questions with the client. Logos are a gigantic amount of work. They could take weeks of thinking and research to get perfect. Logos have to work on a business card and also on a billboard.

Paul Rand used to charge $100,000 for a logo, you got one logo and no variations of that logo. If you liked it fine, if you didn’t like it, that was ok, because you were still going to pay the $100,000.

Clients and students of graphic design don’t understand all the work that goes into that simple logo you see. Hundreds upon hundreds of sketches, color variations, typeface variations, hours of market research and fine tuning go into one logo design. When a client comes to my agency wanting a logo design, I sit down with them for an hour or two and understand their company and what they want their logo to do before quoting them. Each business is different and each logo needs a different amount of time to make.