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To announce the release date, album artwork, and title, Mendes hosted a 9 hour live video stream on YouTube, culminating on April 26, 2018, at midnight. In promotion of the album, Mendes played a concert at the Ford Theatres in Hollywood on May 17, which was live-streamed by Apple Music and followed by a Q&A with radio presenter Zane Lowe. Mendes is scheduled to spend the week of June 4, 2018, on The Late Late Show with James Corden to promote the album's release. To support the album, Mendes will embark on a concert tour across Europe and North America, from March to August 2019.

"In My Blood" was released on March 22, 2018, as the album's lead single, and sent to contemporary hit radio on March 27. "Lost In Japan" was released the next day. "Youth", which features Khalid, was released as the third single on May 3. "Where Were You In The Morning?" was released as the fourth single on May 18. "Nervous" was released as the fifth single on May 23.