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The "Alice and the Pirates" line of Baby, the Stars Shine Bright was created in 2004. It has a strong pirate and pirate-punk theme with bolder colours and more items suitable for Ouji and Aristocrat styles. A store devoted to this line opened in Harajuku on 25 August 2006. It is located in the bottom floor of Laforet. In 2011, Alice and the Pirates, along with Baby, The Stars Shine Bright designed the costumes for the television animation The Mystic Archives of Dantalian.

Baby, The Stars Shine Bright sells other brand names such as a variant on the character Charmmy Kitty, Hello Kitty's pet cat. The Charmmy Kitty dolls they sell relate with the store's own Gothic Lolita and Sweet Lolita fashion style. Hello Kitty has played a role in the Sweet Lolita fashion as an on-side accessory. Since it is not easy to carry a Hello Kitty or Charmmy Kitty doll on the streets, the character instead might reside in the girl's bedroom, cellphone, accessories, and so on for decoration.

In relation to Charmmy Kitty, Japanese author Novala Takemoto's 'POUR LOLITA' version of Hello Kitty has become a prevalent icon among wearers. The character is often linked to Baby, the Stars Shine Bright, appearing wearing a pink bonnet and carrying a lacy handbag in the White Edition, strongly reminiscent of the fashions offered by this brand. There are also Punk Lolita 'Punk Edition' versions and Gothic Lolita 'Gothic Edition' versions, respectively dressed in tartan or black. The Hello Kitty 'POUR LOLITA' style is no longer offered, due to Takemoto's 2007 arrest.

'Pour Lolita' was Novala Takemoto's line of clothing as sponsored by Baby, the Stars Shine Bright. "God Save The Lolita" is the catch phrase of the 'Pour Lolita' line. On September 3, 2007, Novala Takemoto was arrested for possession of marijuana, a violation of Japan's Cannabis Control Law. Baby, the Stars Shine Bright has since pulled Takemoto's line from their online store, as well as their retail stores, showing no affiliation with Takemoto.

Baby, The Stars Shine Bright was featured in the movie, book, and manga of Shimotsuma Monogatari (English title "Kamikaze Girls"). One of the lead characters, Momoko, is obsessed with Baby clothing and wears Lolita fashion throughout the story.