Santa Clara-Ivins police introduce new brand

7:08 PM,
Mar. 3, 2013

Santa Clara-Ivins Police Officer Matt Stoker wears the department's new insignia on a badge Thursday at Santa Clara city offices. The two cities' law enforcement agencies, which merged in July, received badges and patches last month that will establish the agency's brand.

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Police officers with the Santa Clara-Ivins Police Department began wearing new patches and badges last month as part of an effort to establish a heritage for the recently merged law enforcement divisions.

"Your patch and markings on your badge are kind of your brand. I don't know of any city that doesn't take it very seriously," SCI Police Chief Robert Flowers said. "It's about history, it's about tradition and it's about the brand."

A display case outside Flowers' Santa Clara office contains a historic Ivins badge in the shape of a star and one from Santa Clara in the shape of a shield. The new ...