TRUE Clarity will be partnering with The Chapman Group (TCG) for the purpose of expanding the TRUE Clarity offering to South East Asia (SEA) clients to now include globally recognized best in class flagship solutions for Strategic Account Management (SAM) and Voice of the Customer (VoC) from The Chapman Group. Both organizations see this partnership […]

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Webinar on the Value of a VoC Program, December 12th

Do you know how valuable effective measurement of the Voice of your Customer (VoC) can be? Join us on Thursday December 12th, at 9 am EDT or 12 pm EDT, to discover what the total economic impact of an optimized VoC program can be for your organization. This webinar will highlight the areas of economic […]

Summer 2013 Best Practice Highlight

We know you’re busy with deliverables and deadlines, that’s why we’re providing you with a summary of the hearty topics and challenges that we’ve covered in summer of 2013 which you may have missed during hectic schedules, vacations and work overload. Whether you subscribe to our best practices by email and missed a topic or […]

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Best Practices in Account Management Strategy… Now Mobile!

The Chapman Group presents the final episode of the Tune-Up Strategy for Best- In-Class Strategic Account Management— a 5-part video series on expert Sales and Account Management strategies for improving relationships, revenues and margins with your top revenue-grossing B2B customers. Part 5, ‘Measurements and Metrics’ defines the most proficient approach […]

Comments: Comments Off on Best Practices in Value-Creation (Value-based Selling)

Best Practices in Value-Creation (Value-based Selling)

Reinforce the Economic Value You Provide to Your Strategic Customers by Demonstrating the Economic Impact Made on Their Business (an excerpt from our latest eNewsletter) Whether you’re managing strategic accounts or pursuing those accounts, the message you want resonating with your customers and prospects is that your organization offers the best return on their investment. […]

Dennis Chapman Sr, President and Founder of The Chapman Group presents an innovative strategy to engage clients in the creation, documentation, and validation of economic value (Return on Investment, ROI). “Bursting Economic Pressures” focuses on how organizations can overcome challenging economic conditions and higher client expectations by integrating collaborative value-creation into the supplier/client relationship– and […]

Our Company:

The Chapman Group, founded in 1988, is a consulting firm that solves sales and account management challenges resulting in stronger relationships, increased revenues, and higher margins. We assist clients of all sizes, across a broad spectrum of industries, through the implementation of innovative processes, methodologies, best practices, skills and tools.