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On Friday, Persson, who sold Minecraft to Microsoft for $2.5 billion in 2014, tweeted “(pizzagate is real),” to his almost 3.9 million followers. The tweet immediately caught the attention of a vocal crowd of supporters that continues to believe a debunked conspiracy theory that Democrats led a pedophile ring out of a pizzeria in Washington, D.C.

When The Daily Beast asked Persson to clarify his beliefs on Friday, the 38-year-old responded: “I feel more like people are picking one of two sides emotionally in this incredibly insanely huge binary split, much like politics.”

However, shortly afterward, Persson embarked on a verbose defense of Pizzagate. The man who publicly called Zoe Quinn, the initial victim of Gamergate, a “cunt” in June, rallied up even more support among ardent believers, writing: “People are saying there’s a lot of suspect codewords including the word ‘pizza’. That place has very disturbing art and social media.”

Persson was referring to Comet Ping Pong, the name of the pizzeria from where conspiracy theorists falsely believe Clinton, and her former campaign chairman John Podesta, operated a child sex trafficking ring in its basement, despite the shop having no basement. The theory was born out of what believers say are coded messages in Podesta’s emails, like “pizza” for “little boy,” made public by Wikileaks during the 2016 presidential election.

And, you know, while it is easy enough to appeal to any excuse to recall Elton John, but sometimes the answer is simply no. We already know this story and its sickness, and while it is easy enough to say this is all about supremacism and lulz, at some point these facts are supposed to mean something. We might suggest this is an astonishing nexus of deplorability, but would be overstating the circumstance. Predictable is hardly astonishing, and a steaming heap of blended whatnot does not a nexus make.

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@pointclickbait. “Shame on The Daily Beast for stealing this joke headline from our draft folder, we [puts finger to ear] ah, I see”. Twitter. 29 August 2017.