Just to give you an idea of how easy it is to get funded, this project description received full funding:

“A heart-wrenching story. I have written a book. It’s pretty good. You should buy it.”

I swear that’s all that was on the page. And it got fully funded. I wouldn’t suggest trying this, but you never know.

Most project requests include a video and a web page/blog. You will need to create something enticing and different to get your reader’s attention. Kickstarter takes a percentage of what you raise. If you don’t meet your goal, you don’t get any money; that is, contributors don’t have to pay if you don’t meet your goal.

Indiegogo, on the other hand, has a flexible funding option which allows you to keep all contributions, even if you don’t reach your goal.