For many entrepreneurs, Google+ feels redundant with Facebook so they’re reluctant to sign up for yet another social media platform. Social media expert Kim Beasley explains how they differ and how she’s been able to leverage Google+ and “Hangouts” to connect with prospects and influential members of the media.

Watch and learn as Marketing Online founder Alex Mondossian interviews membership site expert Chris Farrell. Chris’ strategic consultation was instrumental in the building and launch of then Marketing Online community.