Wow Clients with a QR Code on your Business Card and a Google "SearchMe" Link

To make a killer first impression, put a free scannable QR code on your business card, and a SearchMe button on your LinkedIn profile, blog and email signature. They will create a Google search with the best links about you.

630.942.0977 Lbodine@LawMarketing.com Wow Clients with a QR Code on your Business Card and a Google "SearchMe" Link By Larry Bodine, a business development advisor with a nationwide practice. He has helped 250+ law firms generate new revenue by devising strategies, conducting business development retreats and individually coaching attorneys. He can be reached at www.LarryBodine.com and 630.942.0977. • Would you like to be one first page of Google for $3 a month? • Would you like to impress people instantly with how tech-savvy you are? • Would you like a web link that gives potential clients exactly the Google results you want them to see? You can do all of this be creating a free Vizibility account. It creates a unique SearchMe button that you can put on your LinkedIn profile, blog and email signature, which will create a custom Google search to the best links about you. It also creates a cool QR (quick response) code that you can put on your business card, resume, proposal and any other printed or online materials. When scanned with a smart phone, the QR code displays a user's top five verified Google search results. “If you are a lawyer working with technology clients, it is critical to communicate familiarity with the latest technologies,” said Jeffery M. Stoler, a partner at 400-lawyer McCarter & English. “What better way to make a lasting impression than to put a QR code on a business card or in a presentation to send that message for you.” “It creates a killer first impression,” said James Alexander, founder and CEO of Vizibility, based in New York City. Vizibility is the cure for lawyers who wish they could be found by potential clients searching with Google. “We’re a Google society, we’ll search about anything before we buy it – and this applies to any professional. Anyone’s going to be Googled as part of vetting process. Lawyers need to know what comes up when people Google them and try to control it,” he said. “A QR code creates a one-click to a profile," Alexander said. Vizibility is a member benefit of MyLegal, a website where lawyers can find the best vendors. You can also go to Vizibility.com, fill in the blanks in the online wizard, and it will create your QR code and SearchMe link. I did it myself and it’s very easy. Hold up your smart phone to the computer screen, use Google Goggles or other QR code reader to scan it, and see what my personal QR code displays for you. Wow Clients with a QR Code on your Business Card Page 2 630.942.0977 Lbodine@LawMarketing.com If you want alerts on when you’re searched or reports on a change in your Google results, it costs only $3 per month. “When you put out news release, you can put SearchMe link into it. It also creates link backs which improves your search results. If you’re not on the first page, you’re not in Google,” Alexander said. The IP firm Novak Druce has 100 Vizibility accounts, as do many solos and lawyers at 700-lawyer Duane Morris. “For IP attorneys, just having a QR code on their business card says ‘I’m tech savvy.’ It’s a great branding statement,” Alexander said. For more on this topic, call: Larry Bodine, Esq. Business Development Advisor Tel: 630.942.0977 E-mail: Lbodine@LawMarketing.com Web: http://www.LarryBodine.com Assisting law firms for 20 years: • Training lawyers at firm retreats. • Coaching lawyers to develop their personal marketing plans. • Developing business development strategies. • Using technology to market a practice.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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