Choosing a car is fun. Buying it, not so much. Rather than play games, hear long-winded pitches, and try to guess at what's worth paying, CarWoo lets you name your price, then see how close local dealers are willing to come.

When you choose your make and model on CarWoo, you'll see the manufacturer's suggested retail price, along with options, color, and options to name a trade-in or other demands. After paying a fee ($39 or $79, depending on the car), CarWoo contacts nearby dealers from among their more than 3,000 participating, shows them the price, and shows them the prices other dealers are offering, so the competition theoretically works in your favor.

CarWoo may or may not be as effective as having your savvy uncle accompany you to haggle down the price, but it seems a lot more convenient than wandering into the dark woods of car negotiations.