Wisconsin Coach's Rose Bowl Salary Sparks Outrage

12/11/2012 4:45PM

WSJ's Lee Hawkins profiles the controversy behind the extra compensation promised to University of Wisconsin Athletic Director Barry Alvarez, who will coach the school's football team in the Rose Bowl on Jan. 1. Photo: AP.

This transcript has been automatically generated and may not be 100% accurate.

... the ... so we have some other news the gospel to all this time college football on the call to Lee Hawkins he is the host of the ... business also a birdie showing KRE Johnny's also the best dressed man in this building if there weren't enough ... you are right I know this to be true ... aam some ... of ... the ... athletics director of the University ... of Wisconsin ... he's in the sense on and the sense of approval on surrounding the college ball ... right yet right you could lose the little ones are Rose Bowl yet the rules in one of the biggest gains in into double A ... for football ... University of ... IRA Univeristy Wisconsin app which is the only on the last yet doubt Barry Alvarez who was a long time for Mo coach ... who turned the program into a football powerhouse announced that he was going to come out of retirement to coach one again ... only days after the head football coach ... Bret dilemma said that he was going to be leaving to go to Arkansas ... so the whole controversy is over that that ... on that aam Alvarez initially was going to receive ... two salaries his athletic director salary and then what the long-awaited da ... are in order to of course was the isthe is all one hundred when he was going to do extra work so read the excerpt I still would have been about two hundred and seventeen thousand dollars ... of the Board of Regents at the University of Wisconsin decided ... that they were going to give him only ten percent of his athletic director's salary ... and the way we call it a strain of that coming out and explain all this freckle the candidate they would give him ninety percent ... of what the lomo would've gotten during the month of December head he's still on state courts the game ... not not not control the sea is not by him threat is and isn't that the rustling of the state is beyond the academic part of what it did hit the books of me right in the longest running model saying oh my goodness did I mean I look at ... the same universe the world that university but they're putting pressure on professors ... to put out more but the cut salaries and they muscled and salary freezes and other areas ... and so the whole idea is that college football is a big business and so ... they're putting a disproportionate ... amount of their attention on this for you you can also break or we can do it he can also bring analog revenue for the university iffy when swiping that when it is this that this guy goes in and wins this Rose Bowl ... it's gonna be amazing the most yet I mean the guy is a mythical figure ... out in U think u his alleged okay in the universe the Wisconsin program ... if he comes back in court as and when it's ... it's can be great but even the fact that the guys coming back its image and his likeness on is worth money to the University which by the way stands to make millions of dollars ... and broadcasting revenue ... and also ticket sales up from some of these direct given two hundred fifty thousand dollars on his own pockets are great is the right so you have to leave it that legal consumers also elections and is also the editor of the celebrated as a celebrity ... style I'm Simon Qassam on that's it that's a new supper now ...