The Seller Experience

Our Philosophy

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Staging

CommunityExperts

Professional Photos

Lifestyle Videos

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1. Stress-Free Listing Preparation

When potential buyers walk into your home, they will evaluate everything they see. Their impression will ultimately determine how much they're willing to offer on the property or if they'll be interested in buying it at all.

Many buyers will pay more for a home to avoid the trouble of fixing it themselves. Moreover, any money that you invest in repairs before you list will usually be far less than the quote from the home inspector or the concessions for which a buyer will ask.

Buyers are easily distracted and they tend to focus on the negatives instead of the positives of each home they tour. Every dish left in the sink or dust bunny in the corner is going to detract from the perceived value of your home, which means a lower offer and more time on the market.

We know selling your home can be stressful and time-consuming. We take great care in assisting with the pre-sale process. From contractors to garage sale/junk removal, we make it all happen so you don't have to.

2. Dressing Your Home to Sell

According to a recent study by the National Association of Realtors, 96% of buyer's agents reported that staging had a positive effect on the client's view of the home. They said that staging made it easier for their clients to visualize a property as a future home and that they were more likely to overlook property faults. The same study revealed that 52% of buyers were willing to offer more on a staged home than a similar home that was not staged. Staged homes are proven to sell 75% faster than those that are not, and 83% sell for at or above asking price!

Virtual Staging

A brand new concept in the Mid-Missouri market; we are excited to be the first to offer this option to our sellers!

As a cost-effective alternative to traditional staging, virtual furnishings are added to a photo of a vacant room in a style that compliments the home. Additionally, this gives us the ability to showcase a certain room that could have multiple uses, so buyers can determine if they want to use the space for their gym or their playroom! Virtual staging greatly enhances the online appearance and presence of the home, which in turn creates more showings.

3. Captivating Visuals

First impressions are everything! With 96% of home buyers starting their search online, we have to capture their attention with captivating visuals. The photo is often-times the only thing that will persuade a buyer to come to view the property in person. With thousands of photos of homes online, we only have a split second to grab the buyer's attention. With a creative eye, our photos are stunning high-resolution masterpieces!

4. Lifestyle Videos

Our unique custom property videos are strategically targeted to the buyer demographic for your listing. As a Premier Zillow Agent, we have the ability most agents do not. We place your video on Zillow's website, which ranks your listing higher than your competition. This is huge! Most agents will promise "listing videos" and what they provide is an animated slideshow also known as a "virtual tour".

5. We Make Sure Your Listing Stands outFrom the Crowd.

6. Our Digital Marketing Strategy:

We regularly email your home to our database full of interested buyers.

7.Custom Professional Print Marketing

Our print marketing pieces are custom designed and professionally printed. We work to create a consistent, polished and modern design for our print materials, including glossy property brochures, in-home signage and flyers.

8. Communication Systems & Tools

We respond to every lead the second they come in using a sophisticated auto SMS and email messaging system, You'll never have to worry about a missed opportunity because our system makes it impossible for any lead to fall through the cracks.

9. Network Relationships

Our rapidly growing database of buyers will receive appealing online marketing about your home. They are also segmented for high-quality engagement based on suitability of your listing matched to each buyer's individual needs.

Our network spans outside of the local Columbia Board of Realtors to fellow Realtors and mastermind marketers throughout the USA and online on 100's of different websites. We've developed solid relationships with our fellow Realtors, lenders, appraisers and inspectors. We have earned a reputation throughout the years that makes Realtors want to show our listings and work with us because they know we'll do what we say we are going to do.

Disclaimer: All information deemed reliable but not guaranteed. All properties are subject to prior sale, change or withdrawal. Neither listing broker(s) or information provider(s) shall be responsible for any typographical errors, misinformation, misprints and shall be held totally harmless. Listing(s) information is provided for consumers personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Information on this site was last updated 02/15/2018. The listing information on this page last changed on 02/15/2018. The data relating to real estate for sale on this website comes in part from the Internet Data Exchange program of Columbia MLS (last updated Thu 02/15/2018 5:05:04 PM EST) or Jefferson City MLS (last updated Thu 02/15/2018 12:25:03 PM EST). Real estate listings held by brokerage firms other than House of Brokers Realty, Inc. may be marked with the Internet Data Exchange logo and detailed information about those properties will include the name of the listing broker(s) when required by the MLS. All rights reserved.