The 17-piece blind assortment series will retail at $5.95, and some designs are limited to just 500 pieces. To add to the excitement, hidden inside special boxes are 400 tickets redeemable for an 8-inch Love Dunny by Tado, who also designed the box art. One grand prizewinner will receive a custom 20-inch Dunny by Tado.

The "Trading Parties" will be held at various art/toy stores and Kid Robot locations including Vancouver BC, Portland OR, San Francisco & Los Angeles CA, Denver CO, Minneapolis MN, Chicago IL, Toronto ON, NY NY, Carrboro NC, and Winter Park FL. The Trading Parties are an invitation to bring in various items, including but not limited to Dunnys, and trade them with other toy fans. Some of the other suggested items include: original artwork, rare shirts, mint copies of old magazines, and skate decks. One helpful tip from Kid Robot is to, "trade with people who have drinks in their hand."