Last week, I gave a talk on B2B copywriting at BrainStation, a digital marketing school in Vancouver. I covered a few topics that I’ve been thinking a lot about recently. One skill that I’m working on is trying to find more obscure resources to …

After college, I didn’t really know what to do with my life. I was mowing lawns, riding to work in the rain, and unhappy with my lack of employable skills. That fall, I decided to start reading some books on advertising. I was skeptical …

My friends who work online. I’m sure you get email spam from web developers and SEO offers, so I’ve created a script for you. It’s my concept of Reverse Selling …when a crappy SEO, a telemarketer, or spammer contacts you, sell them something back. …

The copy below is from a Seattle Dog Walker post on Craigslist. The writer shows 3 lessons about writing copy that actually sells products. When your product is a commodity, differentiate with personality You can’t bore people into buying your product (Ogilvy once said) For …

I found a set of archived submission guidelines from Wired Magazine. While reading them, I realized that all of these principles are incredibly useful for content marketing. If the future of marketing is content, then we should pay attention to publishers like Wired, Vice Magazine, …

I co-authored a Guide to Remarketing for SaaS companies. This was published by the digital agency I work at, One Net Marketing. This free guide provides a comprehensive look at remarketing, the technology, best practices, mistakes to avoid, and best use of this technology in …