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Monthly Archives: February 2009

As I explained in my last post, Cost Per Acquisition (CPA) advertising is the best way to advertise from a risk/reward standpoint. This method produces quality customers on a cost-effective, pay-for-performance basis. But with a little extra effort, advertisers can … Continue reading →

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It’s the most watched television show in America. It presents a rare occasion when viewers actually enjoy watching commercials. And it’s quite possibly the single most expensive advertising move a company can make. In 1967, the cost of a 30-second … Continue reading →

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