Rachel Colic

A brand strategist since 2004, Rachel Colic has blazed her reputation by digging deep to understand the ‘why’ that fuels consumer behaviour. Armed with meticulously researched and finely crafted insights, Rachel develops fully integrated brand experiences for customers, and exponential growth for businesses.

Rachel is a frequent writer and speaker on strategic branding, marketing to women and using cannabis as medicine and has recently been appointed as VP of Brand Strategy and PR for PureSinse, a Canadian Licensed Producer based in Toronto, dedicated to becoming the most trusted cannabis brand in the world.

Rachel is also the founder of Eves of Eden, a cannabis lifestyle and education brand for women in Canada; co-host of The High Friends podcast focused on women who unapologetically love of cannabis; a mentor and advisor for Leaf Forward, Canada’s first cannabis business-accelerator program; and communications director for Canadian Women in Cannabis, a non-profit that advocates for the diversity and inclusion of women and minorities in the cannabis industry.