Customer goals & challenges around Innovation

I had a think about what challenges Clients have, and what they’d like to achieve around Innovation (apologies for buzzword blizzard):

Create intercept strategy to address the threat of disruption by setting up capability / unit which

creates new products and services, and

is the right configuration to sense what’s coming over the horizon

Get better at product and service development, customer discovery, and ability to create breakthrough innovation

Create opportunities for entrepreneurial staff in your organisation, and give them a productive outlet to explore business hypotheses

Improve morale and retain leadership candidates through giving opportunities to create new things and test better ways of working

Become more commercial in a time of more limited resources; help innovators become more entrepreneurial and keep their fresh thinking inside the organisation (e.g. Social enterprises and public sector organisations)