Seminal Hip Hop label Def Jam is celebrating its 30th anniversary in 2014. Universal Music Group, DJ co-founders Russell Simmons and Rick Rubin, and a “#DefJam30″ team of affiliated artists and innovators will participate in year-long events to commemorate reaching the milestone.

“It’s hard to believe it was 30 years ago when we first put the Def Jam logo on a hip-hop recording at an NYU dormitory,” says Simmons and Rubin in a joint statement. “Since that time we have seen this homegrown American music grow from a local underground scene to a worldwide phenomenon. Today Def Jam remains the gold standard for taste, culture, and revolutionary thought. To quote the Chuck D line: ‘Def Jam tells you who I am…’”

The first part of the anniversary celebration is the revealing of a brand new logo. Def Jam will also schedule albums, events, films and more throughout the year as well.