Clean Labels - From Niche Trend to New Standard

Consumers have come to expect shorter and simpler ingredient lists despite the increasing complexity of foods and an ever-expanding range of ingredients used. Roughly 70 percent of European consumers state that they often or always read the claims on the front of the packaging, and 60 percent also look at the ingredient list and claims on the back. This has a significant influence on the consumers' purchase decision, according to the findings of Ingredion's Clean Label Guide ...