Leading animation and VFX studio Maya Digital Studio has awarded Eggfirst the mandate to drive its creative duties for its training programme, MIST (Maya In-Studio Training).

“MIST is a launch pad for the young studio professionals and hence we are leaving no stone unturned to make sure the communication reaches our TG. The media mix will comprise Digital primarily backed up with radio and print, along with the BTL activations. To add to the mix, we would have an interactive media platform to communicate with the TG for easy dissemination of information. It is a new format innovation and we are confident it will help us connect with the young minds better,” said Dev Datta, Marketing Head of Maya Digital

“There are several animation training institutes out there with good credentials and reputation. But what differentiates MIST is the opportunity to work on live projects of Maya Digital Studio. That’s what gets students a true beginning into careers on live real work. And that’s what Eggfirst was able to translate aptly into creative. Once the campaign is released shortly, you’ll see then strategic accuracy in the creative,” said Aruna Kumar, Head – Studio Ops.

Eggfirst invested its energies in getting the core messaging right. Ashish Banka, VP – Eggfirst, said, “We realized that animation aspirants are looking at something more than just training; they are seeking a live experience. And there was the match between the expectation and the promise.”

The campaign is scheduled to launch in a few weeks from now with a media-mix that predominantly involves print and radio.