About the Book: This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management, marketing research, sales management and innovative... more...

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics. more...

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements. more...

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business. more...

Here is all the practical, hands-on information you need to build, manage and maintain a heterogeneous computing environment with hardware, software, and network equipment from a number of different vendors. Packed with real-world case studies and proven techniques for integrating disparate platforms, operating systems and servers, Multi-Operating... more...

Inspired by his ability to teach algebra to low-income and mostly African American and Latino urban studentsand have them outscore the state averages for high-income and Caucasian students on standardized testsKadhir Raja Rajagopal provides you with a model for teaching that unleashes the potential of students who may have failed... more...

What if you could press a button and have a machine build you any product you wanted? What if we all had the means to modify our physical environment, to tweak and subvert objects produced for us by designers and manufacturers? A new generation of hardware hackers is making steady progress toward making these hypotheses reality, building vibrant communities... more...

This is a collection of papers dedicated to Prof T C Woo to mark his 70th birthday. The papers focus on recent advances in elasticity, viscoelasticity and inelasticity, which are related to Prof Woo's work. Prof Woo's recent work concentrates on the viscoelastic and viscoplastic response of metals and plastics when thermal effects are significant,... more...