About

Bringing excitement to MADURODAM, Holland's famous miniture park

Published:

I was commissioned by agency 'Amsterdam Worldwide' to work on a new marketing campaign to invigorate new interest in the world famous Dutch attraction 'Madurodam'. In a short timespan I created the campaign's theme, five characters, wrote 3 storylines, made 2 parallax motion comics plus a TVC, created a 3d-printing attraction for the park, helped initiate a clothing line and designed all other on and offline campaign items.

A year later I was asked by Madurodam's new media agency -RLVNT- to do the follow-up for the campaign, which resulted in the TVC and outdoor campaign you'll find scrolling all the way down.

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first: designing the characters

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next: sketching a rough storyline

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drawing a storyboard

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the final storyboard

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next: final illustrations

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adding web headers and footers

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the final parallax animation

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next: designing the theme park's attraction space for 3D printing

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next: creating a new episode

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the new episode's parallax animation

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announcing another new attraction for Madorodam

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designing a line of merchandise for Madurodam

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a new storyline introducing 3D-printing your own mini-self

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TVC announcing the new 3D-printing attraction

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PR announcing the new 3D-printing feature of Madurodam

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next: advertising campaign for Madurodam, themed: big fun for a small price