Digicam gift card launched

Gift card that takes pictures

Register Hardware is comfortable with the idea of store gift cards, and with compact cameras. But we have to admit that the launch of a gift card with an integrated camera took us by surprise.

Target's Digital Camera GiftCard

The Digital Camera GiftCard, launched by US retail giant Target, sports a 1.2-megapixel camera and an 8MB internal memory, which Target claimed is good for 50 pictures.

Each hi-tech card gives the recipient 40 free prints from Target’s photo department and, in addition to a USB port, the camera-cum-card has a self-timer feature.

Perhaps the card’s just a cunning way of luring the recipient into the chain’s photo development labs, or a way of making them walk around the store taking pictures of things they’d like to buy using money loaded onto the card?

Nonetheless, any value between $50 (£20/€30) and $1000 (£400/€500) can be loaded onto a Digital Camera GiftCard. The card is available now in the US.