Visa: Life Takes Visa

Life takes Visa, according to the credit card giant's new tagline—and Visa took AKQA when it came to crafting the online component of the company's first rebranding campaign in 20 years. In addition to a series of interactiv

Published on Feb 23, 2006

Editor's Pick

Life takes Visa, according to the credit card giant's new tagline—and Visa took AKQA when it came to crafting the online component of the company's first rebranding campaign in 20 years. In addition to a series of interactive banners featuring actual images from the online photo-sharing service FlickR, AKQA created a website filled with short snapshot-esque videos depicting life's little "universal truth" moments.