Mullaney previously worked for Brown Shoe Co.’s Life Stride Brand, where he was EVP and GM. He also has held positions at Baby Phat, Tommy Hilfiger, Timberland and May Co.

“[Mullaney’s] leadership will help us build on our continuing growth in the U.S.,” CEO Michael Rupp said in a statement. “He comes at a time when we have begun to make a mark with our trade partners and consumers as a fashion brand with a unique combination of contemporary style and engineered comfort. I am certain that Bob’s experience will allow us to leverage our one-of-a-kind brand proposition in the U.S. market.”