Media organizations often forbid reporters from engaging in political activity. But Huff’s boss at WJLA in Washington, where she works three days a week, said her role in the Brown campaign has been discussed several times since she began working at the station in 2010.

General Manager Bill Lord said the station takes the view that “in a completely different state, in a completely different environment, that it is ok for her to be a candidate’s wife and support her husband.”

“We’ve reached a pretty good level of understanding,” Lord added. “We make sure that in her reporting that she does not do anything even remotely smacking of politics or the federal government.”

Lord said Huff is a general assignment reporter, nimble at covering medical news, crime or anything else that is thrown at her. He noted that Huff uses her maiden name and said that most viewers do not know that she is related to Brown.

“If there is a problem, it has not reared its head yet,” he said.

In the new radio ad, Huff goes on to praise her husband: “He also knows that women, like everyone else, are being squeezed by this bad economy,” she says. “For many women, this election’s not about themselves, it is about their kids. It’s about the hope they have that their kids will have it better than they do, and right now, they’re not sure that’s the case.”

Brown is running against a woman, Democrat Elizabeth Warren, as he seeks reelection to a full six-year Senate term. The Republican beat another woman, Attorney General Martha Coakley, when he won a 2010 special election to succeed the late Senator Edward M. Kennedy.

Glen Johnson can be reached at johnson@globe.com. Follow him on Twitter @globeglen.

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