Sbarro opens first restaurant in Romania in Bucharest Mall

SBARRO LLC, USA, a leading global fast service chain, which operates more than 800 restaurants in 33 countries, announces the opening of its first restaurant in Romania, located in Bucharest Mall and spreading over 230 square meters.

Famous for its fresh and tasty ingredients, SBARRO operates its first pizza restaurant in Bucharest starting October 14. The group plans to open two more restaurants in Bucharest by the end of the year, the second opening will be in Mega Mall. In the next five years SBARRO plans to expand the network to minimum 30 units countrywide.

“We analysed thoroughly the Romanian market and saw that the fast service segment has seen significant growth in the past years and still shows great potential. We are confident that our products will conquer the market very fast, we have an unique business model. Sbarro means quality food – fresh and tasty, including made-from-scratch dough,” said David Karam, CEO of SBARRO, LLC.

“Romanians love delicious and fast service and I think Sbarro will be a hit on the market, as it delivers not only fast and delicious, but also fresh food at extremely affordable prices,” said George Barbu, Brand Manager of Innovative Pizza Solution, franchisee of Sbarro LLC for Romania.