IHOP Reveals Meaning of 'B' in IHOb

IHOP Reveals Meaning of 'B' in IHOb On Monday, the restaurant chain announced that its temporary name is The International House of “Burgers.” The move comes as the company is looking to promote a new burger line, a spokesperson told USA TODAY. Chief Marketing Officer Brad Haley said IHOb’s goal is to bring in more customers during lunch and dinner time. “Burgers are the most consumed entree item for men, women and children in America…it made sense to start with burgers.” IHOb generated tons of buzz on social media last week when it revealed the name and logo change in a tweet.