What is Social?

What is Social?

What is Social?

Northwestern University

About this course: The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World.
While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits.
This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you.
Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies.
Additional MOOC 1 faculty include:
* Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)

In this first module, you will learn about the goals, structure, and deliverables of the Social Marketing Specialization MOOCs, as well as gain an understanding of how the MOOCs in the Specialization will each build on one another to create a truly unique and immediately applicable experience.

3 videos, 8 readings

Video: Introduction

Video: Course Overview

Video: The Capstone Project

Reading: Welcome to Course 1 in the Social Marketing Specialization

Reading: Grading and Logistics

Reading: Meet Your Instructors

Reading: Social Marketing Toolkits

Reading: Social Marketing Toolkit Pt. 1 - Three Misconceptions of Social

Reading: Course Bookstore

Reading: A Note on Frequency of Capstone Offerings

Reading: Special Toolkits for Paid/Financial Aid Learners

WEEK 2

Social Trends

In this module, you will learn not only how the digital revolution has disrupted the marketplace, but also how you can make sense of this disrupted digital world.

6 videos, 2 readings

Video: Surviving the Digital Revolution

Video: Media: From Chaos to Clarity

Video: The Social Media Revolution

Video: The Social Media Revolution 2015

Video: #Socialnomics

Video: Identifying Social Trends

Reading: Question for Discussion

Reading: Social Marketing Toolkit Pt. 2 - ClueTrain Manifesto

Graded: Quiz 1

WEEK 3

The Business of Social

In this module, you will learn how to view social as holistic, consumer/stakeholder focused, flexible, global, real-time and integrated. You will then complete a peer review assignment which will ask you to define your target audience on social.

In this module, you will learn to understand the importance of big data and how to deal with all of the quickly changing social sites used today. You will also learn the difference between social networks and communities as well as the reasons that they form. Then, you will set up the social sites that you will use throughout the Specialization.

5 videos, 4 readings

Video: Social Networks and Communities

Video: Why Social Communities Form

Video: Understanding Social Communities

Video: How to Position Yourself as a Brand Authority

Reading: Developing the Social Assets to Develop Your Personal Brand

Video: Klout Assignment Step by Step

Reading: Question for Discussion

Reading: Download the Lecture Video Slides

Reading: What Comes Next?

Graded: Quiz 3

Graded: Klout Assignment

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Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.

I am a man of 58 years old and having an experience of almost 30 years of Business Management of Pharmaceutical & Nutraceutical Industries of Pakistan. Presently I am having my own Consulting Company " AIMMS CONSULTING" and extending my services as Management Consultant to different companies of said sectors.

I am of the conviction that learning is never ending and have a habit of learning new ideas about my favorite subject about Social Media Marketing.

I really appreciate highly the efforts of my respected dynamic & highly competent Prof Randy Hlavac and enjoyed the course material and videos presentation of this course. Mind blowing conceptual approach was adopted especially in the areas of basic conceptual knowledge of Social Medial Overall it was my superb experience of learning.

SUGGESTION:

MY PERSONAL HUMBLE REQUEST, Please make also the important components of course material as a part of this Certificate with % AGGREGATE so that it has a much more worth & impact for the courses participated.