It's a senior role, reporting directly to CEO Tim Cook, and over the weekend, Apple added Myhren as a notable vice president on the senior leadership page on its website.

Myhren is generally in charge of Apple's visuals and brand. He signs off on advertising like billboards, TV ad campaigns, web design, packaging, retail store displays, and other marketing communications. He replaced Hiroki Asai, an 18-year Apple veteran who retired last year and was known as one of the executives with the most knowledge of what former CEO Steve Jobs liked and disliked.

From the press release announcing Myhren's hire:

Tor will be responsible for Apple's advertising efforts and will lead an award-winning team that spans a broad range of creative disciplines from video, motion graphics and interactive web design to packaging and retail store displays.

Apple is in the process of moving some of its advertising out of longtime partner Media Arts Lab into an internal "marcom" division. Recently, Apple produced a hit ad starring Taylor Swift in-house, for example.

Myhren looks sharp in his headshot wearing a subtle camouflage sweater over a shirt and tie. He's the only executive on Apple's senior leadership page who is wearing a tie in his official PR bio headshot.

Tor joined Apple in 2016 from Grey, where he was president and worldwide chief creative officer. As head of the Marketing Communications group, Tor leads a talented and creative team focused on Apple's advertising, internet presence, package design and other consumer-facing marketing. A two-time TED speaker, Tor has been named to Fast Company's Most Creative People in Business, Fortune's 40 Under 40, AdAge's Creativity 50 honoring the world's 50 most influential creative minds, and was inducted into the Advertising Federation of America's Hall of Achievement. Tor is a former journalist and award-winning documentary filmmaker. He holds a bachelor's degree in English Literature from Occidental College.