I was looking at sales a listing on REA today and went to watch the YouTube video. I expected the usual pretty visuals/fly through of the interior of the property with the usual voice over of an agent talking up the property attributes.

And I would have been happy with that. Instead, the video looked like this:

Does this kind of marketing actually work? I found the silly characters distracting. I actually wanted to see more of the rooms rather than these two actors within them.

If I were selling I'd be pretty pissed that I'd have to shell out even more $$$ for a film production that included the hiring of actors, scripts, costume etc..

Never come across this tactic before, not convinced of its usefulness either!

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