Thank You

You Gave and It Was BeautifulMore Than 983,464 Donated Bras

Soma and the National Network to End Domestic Violence (NNEDV)
extend a heartfelt Thank You to all of our loyal and caring customers
who donated bras during our latest Giving is Beautiful Soma Bra Donation.
The bras you generously donated are now being distributed to local
NNEDV-affiliated shelters to support women in need. Start collecting bras
for our next donation in July and help us reach #OneMillionBras.
Giving truly is beautiful.

Tell Your Friends

Ways To Donate

GiveBras

Collect bras now and bring them
to any Soma boutique during
the next Soma Bra Donation in July

MailBras

Why It Matters

One in every four women will experience domestic violence in their lifetime. Survivors often arrive at shelters with little more than the clothes on their back and rely on donated items to get back on their feet. Bras are the most needed, yet least donated clothing item for women.

In July 2010, Soma set out on a mission to make a difference in the lives of women in need by collecting new or gently worn bras. In partnership with the National Network to End Domestic Violence (NNEDV), the bras we collect are distributed to women in need in your local communities.

Help us reach #OneMillionBras and make a difference in the life of a woman in need.

Every Bra Has A Story

See how donated bras have made a difference for women in need.

Washington

"A client came to our shelter in her pajamas
late at night and did not have any other
clothing with her as she did not have time
to pack. Due to the bra
donations, she was
able to receive a
bra the very next
morning thanks
to Soma."

– NNEDV Shelter

California

"I came to the shelter with almost nothing.
I had to leave so fast it was a choice between my
belongings and my life. Receiving a bra and the
comfort that came with wearing it was an
amazing feeling. Just knowing that someone who
didn't even know me, cared about me ...that
someone actually thought to
help. That made a huge
difference in my choices
and my future."

– Anonymous Survivor

Tulsa, Oklahoma

"A victim entered our shelter with her two young
children late at night after a violent situation at
home. She was shaken, scared, unsure and in
need of some hope. The next
day the bras from Soma
were distributed. Being able
to select her own new bra
was fun and helped take
her mind off her situation
for a little while."

– Domestic Violence
Intervention Services, Inc.

Punta Gorda, Florida

Consignment shop owner Kay Hill reached out
to her customers to collect an incredible 642
bras. "One woman teared up as she shared her
story of leaving in the middle of the
night to escape a domestic
violence situation.
For me, that is
when the power
of the Soma Bra
Donation became
a reality."

Washington, D.C.

NNEDV Headquarters. "The Soma Bra
Donation means women all over the country
who left home with nothing but the clothes on
their back are going to have something to help
them feel beautiful when everything else looks
bleak. Donating a bra
tells a woman, 'You're
worth something
beautiful. You're worth
everything.'"

– Kim Gandy, NNEDV President and CEO

Baltimore, Maryland

After hearing about the
Soma Bra Donation, a
Soma customer rallied
her coworkers at the
Maryland School of
Medicine. Together
they donated 193
bras for women in
need, and wowed the
Soma associates with
their contribution!

Dayton, Ohio

Our loyal and caring
customers in the
Dayton, Ohio, area love
to support women in
need. Their generous
contributions have
given our boutique at
The Green the title of
most bras collected.
Thank you!

Nashville, Tennessee

"I cannot thank you
enough. The women of
the shelter were thrilled
to receive the five bags
full. Know you are
helping provide them
with a better sense
of dignity through
their transition."

– YWCA of Nashville & Middle Tennessee

Birmingham, Alabama

"You have given us over 200 bras. For someone
who is struggling to put her life back together,
undergarments mean you are looking good as
you go to job interviews, court appearances or
children's school activities.
Thank you for understanding
the needs of this very
special group and
meeting those
needs in your very
special way."

– YWCA of Central Alabama

Atlanta, Georgia

A collegiate from Atlanta,
Georgia, saw information
about the Soma Bra Donation
on Facebook and was inspired
to help. She decorated boxes
for collection in her sorority,
and drove to her nearest
Soma with bras collected
from her sisters.

Chicago, Illinois

Long before Soma officially kicked off a
nationwide event, an associate at Chicago's
Water Tower Soma boutique began asking
customers to donate bras for women in need.
The 500 bras the boutique
collected on its own put
the Soma Bra Donation
on the map. Thank you!

Gilbert, Arizona

Elaine Birks-Mitchell founded Bra Recyclers to
give bras to women and children in transition.
"The letters we get from women who have
received the bras are so appreciative.
I like to think of myself as
part of a bra-volution."

Washington

"A client came to our shelter in her pajamas
late at night and did not have any other
clothing with her as she did not have time
to pack. Due to the bra
donations, she was
able to receive a
bra the very next
morning thanks
to Soma."

– NNEDV Shelter

California

"I came to the shelter with almost nothing.
I had to leave so fast it was a choice between my
belongings and my life. Receiving a bra and the
comfort that came with wearing it was an
amazing feeling. Just knowing that someone who
didn't even know me, cared about me ...that
someone actually thought to
help. That made a huge
difference in my choices
and my future."