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Change Management: Media Pros Enter New Era of Tech

Videa’s survey of the media buying and selling industry takes a look at where we are and where we’re headed.

The biggest survey takeaway is that all three respondent groups (media agency buyers, TV stations and sales reps) see inefficiencies in the process as the biggest showstoppers. While all groups are enthusiastic about how technology can help, they also have real concerns about how new tech will affect their jobs.

This survey is the first to take a good look at the future of the industry in the new era of tech.