The Tiburon Conundrum: “Near. Perfect.” not “Near perfect”

The never-ending topic of town slogans or, as our marking friends would have, it “branding” is always an deal target for newspaper columnists. I recently learned of Tiburon’s latest effort to create excitement and new patronage for businesses in the upscale bay front city’s downtown by having a citizens committee craft a new town marketing effort. Part of the plan was a new slogan.

A reader writes to tell me that my recitation of Tiburon new town slogan is wrong. It’s not “near perfect,” I’m told. It’s “Near. Perfect.” I stand corrected.

It is very clever of them actually however misleading. The fact that people are talking about the slogan means that they have somehow made an impact and have attracted the interest or the curiosity of the people.

How do you publish a blog post with so many grammatical errors while making fun of what is, literally, perfectly punctuated grammar? I like the slogan, although it slightly missed the mark in our “ignore punctuation” age. But still…. in the first two sentences there are errors, and that’s just the beginning. Ugh.