29 Essential Content Marketing Metrics [INFOGRAPHIC]

It took me a while to figure out the one significant difference between being a writer and being a content marketer. But that one, teeny-tiny difference is actually huge. In fact, it may very well be the key to a successful content marketing strategy.

Spoiler alert: it’s data.

A true content marketer knows not only how to hook you with carefully crafted prose, but also how to measure the success of said prose and then iterate on it.

But figuring out what to measure can be tricky. Which is why we’re sharing with you 29 Essential Content Marketing Metrics, a brilliantly designed infographic by content marketing and curation software Curata.

Have anything to add? Let us know in the comments!

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About Amy Wood

Amy Wood is a writer and editor at Unbounce. She previously worked as an editor at a nationally published health and wellness magazine, where she learned about the benefits of vitamin D and em-dashes. She enjoys eating tacos, reading graphic novels and binge-watching tv series on Netflix. But mostly eating tacos. Find her on Twitter: @phoenixorflame

When you analyze your content you can’t look at pageviews or avg. time on site as a good KPI, because if the user loads the page (=pageview) and 5 seconds later goes to another page – this isn’t a “success”.

You should measure read rate (how many visitors actually READ XX% of the article), shares, like, comments – that KPIs can tell you if you win or not.

Maria

Thanks Amy, I’ve just tweeted and shared on LinkedIn this helpful post!
Shuki, can you suggest a tool to measure the read rate? Thanks in advance!

Wow Amy, I don’t think there could be any article/data on content marketing better than this. It includes all the metrics. Thanks for posting this article. This is my first visit on your blog and now i have bookmarked it and i will be here quite regularly.