The second objective is to try to determine how the results of this survey conducted in limited geographical areas may be representative in general. This decision is considered important because in-depth research often requires personal interviews, which are often feasible only when the research board is limited to a relatively small area. Therefore, the results of this study were compared with the results of large studies of Hisrich and Brush.

Informed observers have raised some assumptions about why the number of women owned by women has increased significantly. Among them is the belief that the relatively large number of women now occupy the lower echelons of the corporate ladder, so many think it is impossible to climb to the level of “demonstration”. So they “quit” starting businesses. Another explanation is that many women feel that their own business is more in line with the demands of women in raising their children than in dealing with other people, because they are more flexible in their working hours. Testing these and other popular assumptions is the ultimate goal of the study.

methods

To achieve these goals, 291 questionnaires were sent to all women in Georgia. Fifty-three per cent (154) these returns. The large Atlanta area accounted for most of the respondents. Respondents were asked about their personal and business characteristics; The reasons for their entry into the enterprise; Disadvantages and advantages as a female business owner; Their main problems and what they want them to do now; How important their business income is; And whether their expectations are met. In order to gain new insights and to collect qualitative data, respondents were encouraged to add their comments, as did many others.

To investigate whether there is a difference between men and women entrepreneurs, the second for male and female respondents questionnaire was then sent to the greater Atlanta area of advertising, public relations companies and retailers.