ChicoBags David & Goliath Lesson

Congratulations to ChicoBag. Kinda. A lawsuit filed against the reusable bag company by three of the largest manufacturers of disposable single-use plastic bags has ended. Hilex Poly, who stood alone after Superbag and Advance Poly dropped out of the suit, settled the case with ChicoBag, agreeing to change its position on windblown litter and recycling rates. Yet, ChicoBag had to pay an “undisclosed sum” to Hilex Poly. According to the plaintiffs, ChicoBag created an imitation EPA website to share statistics on plastic bag pollution.

The lesson: Large manufacturers will continue to drag ecopreneuers to court, so be 100% honest and transparent in your marketing claims. The truth is on your side after all.