If the new graphics on the #335 tokidoki/TrueCar Ford Fiesta look familiar, look to the drivers seat. Lead sponsor tokidoki has created a new character based on driver Verena Mei’s passion for racing, fashion and all things tokidoki. The character has been named “Star Girl” in honor of Mei’s Racing Team and lifestyle brand, Star Girl Racing.

“This is really taking sponsorship to a different level” said Tim O’Neil, co-sponsor and owner of Team O’Neil “bringing in such a great non-endemic brand is one thing, them creating a racing character based on a driver to go with their branding is very smart and brings new possibilities to the sport.”

Mei and Co-Driver Leanne Junnila will be competing at Rally America’s second 2013 National Championship event, “The Rally in the 100-Acre Wood” in Salem MO, February 22-23. Weather could be a factor as the competitors race in the unforgiving foothills of the Ozarks.

To celebrate the new character you can enter to win a @ tokidoki long board with wheels & trucks, for the 100 Acre Wood Rally Contest! We're excited to race this weekend! The more entries, the faster we go!

How to enter:1) Follow @verenamei on Instagram2) Repost this image on Instagram and #GoVerena