You're supposed to be busy creating all those crafts in ostensibly simple steps that turn my brain to mush. Frosting cakes with a dexterity that makes us followers feel we're handling the spatula with mittens. Snuggling on camera with Snoop Dogg while I can't even score a ticket to his concert.

'Wine and Martha make perfect sense because Martha is a lifestyle expert. She loves that teachable moment and makes people — with anything they're doing,she likes to show them how it might be enhanced," Rozum explained of the company, which is pouring Stewart favorites at the Paradise Food and Wine Experience in Naples from 1 to 4 p.m. Saturday.

"She is the first name in entertainment when you're hosting a dinner party or a huge party or a wedding. She's the go-to for weddings. These are all life moments that include wine. So it just makes natural sense."

Rozum pointed out that Stewart sees wine as part of what she specializes in: making the moment perfect.

"It's one of the many things that's fun to make a choice on to kind of create a moment that could be a memorable one," Rozum said. Stewart's wine company is based on a different metric from most wine companies: its owner's tastes.

The duenna of all things domestic is a oenophile; she made a two-blog project of organizing the 1,000 bottles she keeps at her Bedford, New York, home in 2016. However, Stewart approaches wine not in terms of scores or technical aspect but, again, in terms of moments.

"We gave her a moscato to try, and her immediate reaction was 'Omigosh, I want to drink this with my blueberry pie,' " Rozum recalled. "Martha and Thomas (Joseph, her culinary director) taste every single wine. Martha selects, based on a number of inputs, things that she likes.She often make requests to us so at the end of the day we'll propose a selection of wines to her and she'll choose."

Selections from the Martha Stewart Wine Co.(Photo: Submitted)

Four "core" wines that are among a collection dubbed "Martha's favorites" have come to all the festivals:

» Sierra Trails Old Vines Zinfandel, California

» Bear Hug Winemaker Select Chardonnay, California

» Racine Rosé Côte de Provence, France

» L’Arche Perlee Cremant, France

For the Naples tasting only, there will be an additional table of California wines the company offers, for two reasons: There was enough space here to offer more, and in the spirit of supporting American business, "You know, California's had a rough year and we thought it would be a nice thing to do," Rozum explained. The state has been plagued by forest fires that damaged or destroyed at least 27 wineries in October.

So the California table will offer both the Sierra Trails zin and Bear Hug chard, and will add three more:

» Bear Hug Winemaker Select Red Blend

» Hayton Family Petite Sirah

» Hayton Family Viognier - California 2015

The two French Martha Stewart favorites will get two fellow French wines for the "core" pour:

» La Reference Sauvignon Blanc

» Cala de Poeti Sangiovese

"There will actually be more wines available in Naples than anywhere else," Rozum said.

She was pleased that the wines will include some Americans don't know by name as well as by taste: The sangiovese is the prime ingredient in chianti.

"People drink this and say this reminds me of something I love, and I think perhaps that's why some of our sangiovese wines do so well," she said.

And despite the fact some drinkers regard rosé as wine with training wheels, Rozum called the French Racine Rosé Côte de Provence a persuader — one of the most likable, refreshing wines.

She emphasized that the Martha Stewart Wine Co., which works strictly online, has wine drinker discoveries as its goals. The company works on an accessible price range, from $9 to $25, and is looking at the coming trends as well as the current ones.

Viognier, the new white, in its stable, but next week it plans to roll out an even newer name: aligote. The grape has been around forever, quietly growing in the shadows of flashier names in the Burgundy region of France, but its blend of dry and lemony make it a wine worth seeking out.

"Martha is really excited about aligote," Rozum said. "She loves it. It's light, it's refreshing, it's really just a really great wine if you like burgundy and chablis type wine.

"Tempranillo from Spain is really exciting one we just released, a pack of it because it's so great," she said. "People are starting to really discover it.

"It's fun when people discover new things like this and it teaches them a little bit more about the wine."