Geek Superhttps://geeksuper.com
Thu, 21 Feb 2019 16:48:30 +0000en-UShourly1https://wordpress.org/?v=4.9.9Managed IT Support Services – What Can They Offer?https://geeksuper.com/managed-it-support-services-what-can-they-offer/
https://geeksuper.com/managed-it-support-services-what-can-they-offer/#respondThu, 21 Feb 2019 16:48:30 +0000https://geeksuper.com/?p=125Outsourcing IT services is an option many companies consider. Hiring a team of IT professionals to deal with the network, hardware, software, and development tasks are rarely cost- efficient. Small companies try to avoid extra expenses by attempting to delegate the IT-related tasks to the existing employees, thus forcing them to spend less time on their projects and achieving mediocre results. Managed IT support services can become an ideal option for numerous companies, who want to make sure their IT-related problems are solved quickly and efficiently. What does managed IT support services offer? 1. Ongoing Support Some companies wonder why

]]>Outsourcing IT services is an option many companies consider. Hiring a team of IT professionals to deal with the network, hardware, software, and development tasks are rarely cost- efficient.

Small companies try to avoid extra expenses by attempting to delegate the IT-related tasks to the existing employees, thus forcing them to spend less time on their projects and achieving mediocre results.

Managed IT support services can become an ideal option for numerous companies, who want to make sure their IT-related problems are solved quickly and efficiently. What does managed IT support services offer?

1.Ongoing Support

Some companies wonder why they need to sign a contract with managed IT services if they can call a specialist when something breaks down/goes out of order. These companies offer more than a team of on-call technicians. They don’t just deal with problems when they occur.

Managed IT services work to prevent problems while offering the quickest solutions to avoid downtime and extra expenses.

Today, waiting for the problem to arise is not an option. Businesses may lose clients and good reputations in just a couple of hours of downtime. That’s why preventive measures and close operation monitoring is highly essential.

2.Cost-Efficient Approach

When you opt for Managed IT services, you can plan your budget without surprises. As mentioned by experts atPreciseIT.tech, before signing a contract with a Managed IT service company, it’s important to learn all the payment options.

In the majority of cases, you can have a convenient flat rate. By paying a certain amount each month, you are getting a certain set of services regardless of the problems that may occur. This way you don’t have to suffer from unexpected expenses due to unexpected errors or breakdowns.

3.Large Teams

When you invite an IT expert to be a part of your team, he or she is likely to have a certain set of skills. Even the best professionals can’t provide all-encompassing services. Meaning, if you hire a network administrator, he or she is unlikely to aid you with software development.

When yousign a contract with a Managed IT service company, you get access to dozens of professionals. You don’t have to search for a new worker each time you need a new task done. The company will provide an expert according to your current needs.

Outsourcing your IT services gives you an opportunity to work with some of the best experts at a reasonable price.

4.Quick Response Time

Having an expert sitting in your office is convenient. However, today, the majority of IT-related problems can be solved remotely. Respectable Managed IT companies respond to their clients within seconds and start dealing with the issue immediately.

If necessary, the experts can arrive on site. Even though it may take some time, the response is still pretty quick.

5.Round The Clock Availability

Hiring round-the-clock experts to sit in your office can be rather costly. Managed IT services usually offer 24/7 support without any extra expenses. With numerous professionals available for your tasks, you can expect continuous support regardless of the time of the day you need it.

6.Peace Of Mind

When you have experts always on call and dealing with IT matters, you can focus on other tasks while enjoying peace of mind.

A reputable Managed IT support company can offer a variety of much-needed IT-related services regardless of the size of your business and it’s needs.

Managed IT support can be an excellent solution for companies looking to get expert IT assistance at a reasonable price.

]]>https://geeksuper.com/managed-it-support-services-what-can-they-offer/feed/0Programmatic Marketing Strategieshttps://geeksuper.com/programmatic-marketing-strategies/
https://geeksuper.com/programmatic-marketing-strategies/#respondWed, 24 Oct 2018 07:22:08 +0000https://geeksuper.com/?p=118Touted as the future of digital advertising, programmatic marketing is an ever-growing sector that attracts marketers globally. In 2014, Google spent 74% of its digital advertising budget on programmatic. According to eMarketer, programmatic advertising in the US is expected to reach $46 billion this year. eMarketer further predicts that by 2020, programmatic will account to 86.2% of all digital display ads. The only barrier that hinders marketers from this new arena is their lack of knowledge of the process and uncertainty about leaving traditional marketing techniques and purchasing of ads. But there’s no denying the fact that programmatic is the future. Programmatic

]]>Touted as the future of digital advertising, programmatic marketing is an ever-growing sector that attracts marketers globally. In 2014, Google spent 74% of its digital advertising budget on programmatic. According to eMarketer, programmatic advertising in the US is expected to reach $46 billion this year. eMarketer further predicts that by 2020, programmatic will account to 86.2% of all digital display ads.

The only barrier that hinders marketers from this new arena is their lack of knowledge of the process and uncertainty about leaving traditional marketing techniques and purchasing of ads. But there’s no denying the fact that programmatic is the future.

Programmatic vs. traditional ads buying

As experts from programmatic advertising agency War Room explain, programmatic is all about removing third-party providers in the digital media buying process. In traditional ads buying process, marketers and advertisers would need to work with ad networks or publishers when purchasing ad inventory. Here they discuss and negotiate the details of the ads such as the pricing, sizes, placement, etc.

In programmatic, ads buying process is made automatic through the use of data and technology. There is no interaction with middle-men so there’s also no need for unnecessary negotiations on positioning and pricing. This results in a faster, more efficient, relevant and highly targeted digital marketing.

Two types of programmatic advertising

Programmatic marketing strategies can be carried on two types of programmatic deals: Real-Time Bidding (RTB) and Programmatic Direct. Basically, these two categories of programmatic differ in the method by which ad placements are sold or made available.

Real-Time Bidding (RTB)

RTB is also referred to as open auction because available ad space is sold in an open auction. Advertisers can choose from a pool of impressions and buy them through auction-type bidding. Impressions are sold as soon as they become available and the pool is automatically updated. Advertisers can adjust their bids depending on the constantly changing market condition. The only downside with RTB is that the availability of inventory is not guaranteed.

Programmatic Direct

Unlike in RTB where programmatic ads are sold in auction-type bidding, in Programmatic Direct, publishers reserve their inventory and sell it at a fixed price. In Programmatic Direct, the inventory is sold directly to buyers skipping ad networks and traditional ads sales techniques. A third-party company or a private marketplace with control over the pricing, data overlays, and terms guarantees impressions and ad space. In this method, buyers directly transact with the seller. This method of programmatic advertising is becoming more and more common lately.

There are two ways by which advertisers can purchase ads through programmatic direct:

Preferred Deals

Agencies or advertisers deal directly with publishers. They negotiate the terms of the deal such as the targeting, placement, volume, and pricing. Publishers provide a deal ID for the transaction which advertisers can buy directly. Preferred programmatic deals help in decision-making through the use of available data. It helps advertisers decide whether to bid (and buy) an ad impression at a negotiated price.

Private Marketplaces

Private Marketplaces enable advertisers to have an exclusive access to a publisher’s pool of impressions. Demand-side platforms (DSPs) usually have their own Private Marketplace where selected advertisers can access available inventory. Only invited customers can bid in the private auctions. Compared to open auction, Private Marketplaces offer premium inventory to invited customers before the inventory is rolled out to the public.

Why consider programmatic marketing strategies?

Programmatic has the potential of revolutionizing the digital marketing industry from both the marketer- and publisher-side. Basically, it veers away from traditional digital marketing methods by validating and delivering based on available data. Programmatic also ensures accountable media delivery that is based on numbers, particularly ROI. For publishers, it provides an efficient method of monetizing their inventory.

Programmatic does have some challenges too, such as the need for premium inventory that is not available in standard programmatic categories. Hence, some advertisers are still required to fulfill these exclusive and unique campaign needs.

But despite some drawbacks, programmatic is seeing an increase in spending over the past several years. This is mainly because of the predictive ROI and yield that proves beneficial to publishers and marketers.

To sum it up, programmatic marketing strategies align media with real-time data to ensure ROI. Programmatic lets you spend only on ads that will have the most impact on your digital marketing campaign.

Given the advantages of programmatic advertising, it’s not entirely surprising why many advertisers and marketers are now shifting to it and it is expected to continuously expand in the coming years. If you haven’t begun using programmatic, it’s high time you seriously consider this new arena.

]]>https://geeksuper.com/programmatic-marketing-strategies/feed/0Advantages of SaaS Platforms for Online Courseshttps://geeksuper.com/advantages-of-saas-platforms-for-online-courses/
https://geeksuper.com/advantages-of-saas-platforms-for-online-courses/#respondFri, 12 Oct 2018 18:01:04 +0000https://geeksuper.com/?p=114Do you want to share your expertise with the world by selling online courses? Look no further than a Software as a Service (SaaS) platform solution. A SaaS is a software that a third-party provides to allow for the hosting of subscriber applications (such as online courses) that can be delivered to paying customers of the subscriber (Rouse, 2016). There are many benefits of SaaS platforms for online courses. In this article, I will be addressing the advantages of utilizing a SaaS platform, such as CertCentral, for your online course business. A SaaS platform is cost-effective for initial setup and

]]>Do you want to share your expertise with the world by selling online courses? Look no further than a Software as a Service (SaaS) platform solution. A SaaS is a software that a third-party provides to allow for the hosting of subscriber applications (such as online courses) that can be delivered to paying customers of the subscriber (Rouse, 2016). There are many benefits of SaaS platforms for online courses. In this article, I will be addressing the advantages of utilizing a SaaS platform, such as CertCentral, for your online course business.

A SaaS platform is cost-effective for initial setup and upgrades.

SaaS platform is a cloud-powered solution that does not require installation of in-house systems to support its function. The initial set up cost of a non-cloud-powered software system is much higher than the set-up for a cloud-powered SaaS. When you apply for a custom Enterprise solution, the SaaS platform can simply be coded to fit your training requirements, and then immediately accessed anywhere with a connection to wifi by students and subscribers (Rhyman, 2018).

If you start out wanting a lower user limit (as you are not sure how many people will initially be wanting to buy your online course) it is easy to sign up for a more affordable and smaller subscription plan to start. Then, work your way to a larger more expensive plan as your online student population grows (Rhyman, 2018).

With a SaaS platform, there’s no need for IT staff to maintain the software!

Additionally, with a cloud-powered SaaS solution, upgrades are automatically pushed to the system to provide a stronger user experience weekly! No need to pay IT staff to continuously update the SaaS platform for you (Rhyman, 2018).

A SaaS platform is compatible with multiple devices.

Provide an online course solution that can be delivered to paying students through on-the-go devices.

Learners have busy lives, and if you are looking to provide an online course solution that is easy to access from anywhere, provide it through a SaaS platform that provides access to courses via mobile, tablet, and desktop devices.

A SaaS platform can integrate seamlessly with an online payment gateway.

When you deliver your online course on a SaaS platform that integrates with a payment gateway, it is simple to conduct eCommerce activities (Protheroe, 2018). For example, CertCentral seamlessly integrates with Stripe to provide online course creators an easy means by which to set prices for courses, and then collect payments from paying students.

With CertCentral, students click the open registration link to your course, enter their email and password for a student account, enter their billing information, and then immediately enter your course to begin your program!

]]>https://geeksuper.com/advantages-of-saas-platforms-for-online-courses/feed/0Lottery Industry and Technologyhttps://geeksuper.com/lottery-industry-and-technology/
https://geeksuper.com/lottery-industry-and-technology/#respondTue, 25 Sep 2018 12:52:36 +0000https://geeksuper.com/?p=108The latest technological developments have affected the lottery industry. When it comes to assimilating new technologies, the gambling sector is among the leaders. Poker, sportsbooks, and lotteries have found a few ways to take advantage of the new developments. In the modern world, companies which can embrace new technologies the quickest, win the battle. The ever-changing gambling industry has too much money at stake to stay behind anyone else. One of the most important technological advances which have changed the gambling industry is the Internet. Internet-enabled devices have helped deal with numerous calculations, which lotteries involve. Playing online and getting lottery

]]>The latest technological developments have affected the lottery industry. When it comes to assimilating new technologies, the gambling sector is among the leaders. Poker, sportsbooks, and lotteries have found a few ways to take advantage of the new developments.

In the modern world, companies which can embrace new technologies the quickest, win the battle. The ever-changing gambling industry has too much money at stake to stay behind anyone else.

One of the most important technological advances which have changed the gambling industry is the Internet. Internet-enabled devices have helped deal with numerous calculations, which lotteries involve. Playing online and getting lottery results remotely has changed the way people play.

Players no longer need to go out of the house to buy tickets and gamble. Only those lottery operators who have quickly understood the benefits of online lottery platform are earning the big bucks right now.

With the technologies changing at a fast rate, following their every move has become the task of lottery operators. It’s easy to lose a fortune by missing a small step. Industry players are closely watching the consumer behavior coupled with technological advances in order to stay ahead of the competition.

Let’s take a look at the latest technology trends which have changed the lottery industry.

1.The Emergence of Blockchain

The impressive security of the cryptocurrency transactions and the absence of the third party made Blockchain an excellent tool for the lottery industry. The problems of security and the absence of transparency are big for lottery players. Blockchain can solve them in a flash.

Storing and managing data in the transparent Blockchain can make lottery appealing to the players while boosting the jackpots. At the same time, the lottery operators can check the identity of the player and ensure timely payments. Meanwhile, the players can control their personal information and choose who gets to see it.

Today, not too many players trust lottery companies. Blockchain offers decentralization. Meaning the third party is removed. People play without interference from a lottery company.

Fully decentralized and transparent platforms for lottery organizations are expected to become more and more popular in the future.

2.Using Big Data

Following the consumer patterns in the business world has been the goal of many companies. Using these patterns can help companies stay ahead of the competition while boosting everyday profits. Lottery industry is not an exception. Lottery operators use big data to shift the industry dynamics.

Each lottery has huge data quantities. However, the majority of the industry is still operating at a local level. The performance of the operators is not evaluated properly, thus making it harder to grow the lottery business.

Today, by using and analyzing Big Data, the lottery industry can take a big step forward. Real-time comprehensive analysis can understand the lottery retail chain performance and revenue opportunities on a national level.

The emergence of a dynamic business analytics platform can transform the lottery industry in the nearest future.

3.Employing Artificial Intelligence

Considering the amount of data lottery operators deal with, there is a need to find ways to use it to their benefit. AI can help the lottery industry use the data to create a better player experience. The lottery scheme is very easy. A person buys a ticket with certain numbers. The draw is done at a fixed time and date. The way the combination matches the draw determines the win.

AI can make the lottery more personalized and appealing to the players. For example, voice and speech recognition can deal with handwriting problems. The AI software can learn what the user prefers and offer recommendations to get the most out of the lottery platform.

As new technologies are born, lottery changes. Even though the industry is centuries old, it’s thriving by adopting the innovations.

]]>https://geeksuper.com/lottery-industry-and-technology/feed/0Golf and Technologyhttps://geeksuper.com/golf-and-technology/
https://geeksuper.com/golf-and-technology/#respondMon, 10 Sep 2018 08:42:21 +0000https://geeksuper.com/?p=91The game of golf dates back to the Middle Ages. It has survived many different changes over the years but stayed essentially the same. The rise of new technologies hasn’t passed the game by. Even though the main rules and the appearance of golf aren’t changing drastically, the new technologies are helping players enjoy the game more. Numerous gadgets can help an average golf player simplify the game and make it more interesting. Some of the players can’t fathom going out to the field without a smartwatch or a smartphone at hand. Let’s take a look at several options available

]]>The game of golf dates back to the Middle Ages. It has survived many different changes over the years but stayed essentially the same. The rise of new technologies hasn’t passed the game by. Even though the main rules and the appearance of golf aren’t changing drastically, the new technologies are helping players enjoy the game more.

Numerous gadgets can help an average golf player simplify the game and make it more interesting. Some of the players can’t fathom going out to the field without a smartwatch or a smartphone at hand.

Let’s take a look at several options available to the contemporary golfer.

1.Golf Watch

A GPS golf watch allows players to make excellent decisions about their actions on the course. Meanwhile, it can help them track the activity and stats. The ability to analyze this information after the game helps both amateur and professional players improve it.

These watches come in numerous designs for both men and women. They aren’t heavy or bulky making them easy to wear during the game. Golf watches are specifically designed not to interfere with the swing.

Many golf watches act as fitness bracelets, measuring your steps, pulse, burned calories, and sleep patterns. Such gadgets can cost from $70 to $400 and beyond, depending on the brand and available features.

2.Swing Sensor

Golf lovers can invest in a useful swing sensor gadget, which comfortably attaches to the golf glove. This analyzer uses the power of the newest technologies to guide the swing and give players feedback about their game.

The sensor analyzes your current swing and immediately gives you suggestions about improving your further play. You can get priceless information about swing path, face orientation, swing rhythm, and much more.

The results are either available on your smartphone or the web. So you can check them without leaving the course. You can even share your game with your friends.

3.Improved Golf Clothing

New technologies have helped golf clothing manufacturers come up with improved options. Soft yet springy shoe soles allow easier playing and keep your feet comfortable during hours on the course. The shoe-making technologies have gone a long way combining comfort, flexibility, and support.

Special t-shirt and shorts material wicks away the moisture, allowing you to deal with the heat and sweat during the game.

4.Game Analyzers

Instead of clipping analyzers to your glove or carrying a large watch, you can take advantage of special analyzers that attach to your clubs. You don’t have to divert your attention from the game to check the results.

After the game is over, you collect the information and settle in for a long analyzing session. While this system seems more convenient than a golf watch, the price difference is hardly noticeable.

5.Advanced Clubs

Technologically advanced clubs are making it to the professional and amateur golf game with the speed of light. The sliding weights allow you to adjust the shape of your shot. There are many different advanced clubs available on the market today. The majority is designed for golf players with at least some experience and professionals.

6.Golf Balls

The new technologies have come far enough to create an advanced golf ball. The materials the ball is made of help it maintain the energy on impact. The golf ball makeup has been changing over the years to bring us the most close-to-perfect option today.

Technologies are changing the game of golf and making it more exciting for the player. Even though some golfers don’t appreciate such interference, it’s hard to fight it.

]]>https://geeksuper.com/golf-and-technology/feed/0On-Premise Microsoft Dynamics CRM vs Dynamics 365 Online: Opting for the Cloudhttps://geeksuper.com/on-premise-microsoft-dynamics-crm-vs-dynamics-365-online-opting-for-the-cloud/
https://geeksuper.com/on-premise-microsoft-dynamics-crm-vs-dynamics-365-online-opting-for-the-cloud/#respondFri, 07 Sep 2018 07:10:17 +0000https://geeksuper.com/?p=87The details that customers provide, the transactions they initiate, and the way customers engage businesses generate a wealth of information. By constantly analyzing this data, businesses get huge insights into customer behavior. This provides businesses with opportunities to deliver customer-centric products, services, and concepts all of which lead to improved customer relations and business growth. Customer relationship management (CRM) software connects customer data with a whole range of business processes involving sales, marketing, and product placement. The end results are more efficient business processes, an in-depth analysis of consumer psychology, and better customer service. Microsoft released on-premise Dynamics

]]>The details that customers provide, the transactions they initiate, and the way customers engage businesses generate a wealth of information. By constantly analyzing this data, businesses get huge insights into customer behavior. This provides businesses with opportunities to deliver customer-centric products, services, and concepts all of which lead to improved customer relations and business growth. Customer relationship management (CRM) software connects customer data with a whole range of business processes involving sales, marketing, and product placement. The end results are more efficient business processes, an in-depth analysis of consumer psychology, and better customer service. Microsoft released on-premise Dynamics CRM in 2003, providing a much-needed boost to businesses. Dynamics was developed as a suite of software products designed to provide businesses with the IT support necessary to improve sales, marketing, and customer service. With the evolution of cloud technology, Microsoft added more features to their Dynamics suite. In 2016, Microsoft released Dynamics 365 bringing all Dynamics services under one cloud. Microsoft provides a higher level of security and reliability, with abundant storage, though their Azure service offering. It is on the Azure cloud that Microsoft CRM online is positioned. Businesses seizing the CRM initiative often pose the questions, “Should we migrate from Microsoft Dynamics on-premise to Dynamics 365 online? and ”What is the incentive for bridging the on-premise CRM and online CRM gap?”According to leading technology management experts, companies that are most successful are the ones that integrate CRM software with business processes. Businesses moving from the on-premise Microsoft Dynamics CRM model to Dynamics 365 online version leverage unique benefits. Dynamics CRM and Office 365 combine user-friendly features with user-flexibility to create plenty of value addition. Business employees get one-touch access to information that empowers them to increase sales, become more efficient marketers, and enhance customer delight with personalized customer services. Because the Microsoft Dynamics platform integrates different segments of the business processes, it completely transforms the way we do business.

What Differentiates the Traditional CRM on-Premise Model From CRM Online?

On-premise implies that technical aspects including servers, infrastructure, and system design became the responsibility of the business organization. In the on-premise setup, businesses directly render services and implement marketing strategies targeting a loyal client base. Customer data would be harvested for analysis. Traditional methods of customer contact such as emails, email campaigns, and telemarketing efforts would figure prominently. There would be laborious face to face meetings with clients. Brainstorming sessions and product demonstrations would be followed by project reporting and contract finalization. The social media outreach would be minimal.Online, meaning on “the cloud,” is a setup where the technical infrastructure, upgrades, backups, and security protocols are handled by Microsoft. This arrangement reduces the development stress experienced by stand-alone businesses that don’t have the resources to create and maintain their own IT setup. With the arrival of Dynamics 365 online, everything changed. The service delivery style and sales cycle, the pricing model and fee structure, the purchasing dynamics, and even the customer profile underwent change. For businesses, there are significant benefits of going online to a cloud.

Better Pricing Models Improve Your Bottom LineIn the traditional setup, businesses had to purchase, maintain, and upgrade their own IT hardware and software infrastructure. The capital expenditure was unavoidable and annual enhancement fees were payable even if the services remained unutilized. Dynamics 365 shifts the burden of IT maintenance expenditure on Microsoft. Business partners save enormously as this makes operations streamlined and profitable. Moving to a cloud gives you the benefit of subscribing to a pay-as-you-go pricing plan. This restricts expenses to services that are actually availed, and fees are payable only for the duration the service is used. Naturally, the operational costs savings using this technology are enormous. Dynamics 365 vastly improves the working of CRM. There are new business processing apps and machine learning (AI) initiatives that boost efficiencies. CRM analytical apps collate, analyze and present customer data in a better way to improve decision making. Services that appeared divergent under CRM on-premise become unified under one command structure.

The SaaS Model Generates Revenues and Improves Services

The Software as a Service setup of Dynamics 365 frees partner resources that would otherwise be wasted on creating and maintaining expensive IT infrastructure. Businesses focus exclusively on generating revenues in shorter sales cycles and improving services. The pay-as-you-consume model improves business bottom lines and improves the quality of customer engagement.

Marketing Strategy Shifts From Product Promotion to Customer Intent

In the traditional setup, customers would communicate face to face placing simple demands, and businesses would respond with product demonstrations and offers. You knew what kind of customers were coming and the kind of queries they’d raise. With greater access to the net and large bouquet of choices, customer preferences changed overnight. The customer arriving at the store has researched the net and is already aware of the product. This sparked greater understanding among businesses of the power of social media outreach and product promotion. It also dawned on businesses that the mobile-savvy younger crowd was quite capable of researching, analyzing and deciding product purchases online. An aware audience’s intent had to be satisfied using very different marketing strategies than the traditional methods. The arrival of cloud-based Dynamics 365 has created a changed business model and this has spawned a different marketing strategy tuned to the needs of a mobile-friendly, internet savvy crowd that has greater purchasing power:

You are creating a website that adjusts quickly and compactly to a handheld device used by net surfers always on the move.

The visitors can scan the information they need – your contact numbers, email ID, your pricing slabs – anything that engages them and converts them into buying customers.

The content is of the highest quality, refreshed frequently, and is moving in sync with changing trends in the industry. Blogging receives a full promotion as it is a reliable method of leveraging SEO to move higher in SERPs.

Microsoft introduced AppSource that helps businesses locate and use Microsoft apps to reach out and attract more customers.

Businesses expand their presence in various media channels. This helps engage more customers, increase the traffic to the website, and spur conversions.

Conclusion

The jury is out, and the verdict is 3 to 1 in favor of CRM Online. Needless to say, every organization weighs individual needs and requirements before deciding its CRM strategy. Considering all factors, there’s every reason to believe that CRM Online will grow from strength to strength as it decimates the competition over the next couple of years. If your business happens to be poised on the cusp of a new CRM initiative, Dynamics 365 online should be the automatic choice.

]]>https://geeksuper.com/on-premise-microsoft-dynamics-crm-vs-dynamics-365-online-opting-for-the-cloud/feed/0The Importance of Video Presentations in Marketinghttps://geeksuper.com/the-importance-of-video-presentations-in-marketing/
https://geeksuper.com/the-importance-of-video-presentations-in-marketing/#respondThu, 06 Sep 2018 06:54:41 +0000http://geeksuper.com/?p=37If you are still wondering about investing in video presentations for marketing purposes, take that step because, according to Forrester Research, a minute of video is worth 1.8 million words. When used successfully, video presentations are powerful effective tools that will boost your marketing strategy and bring you more sales. If you are still not convinced, experts from Astudio shared with us why they think video presentations are important in marketing: Good for sales Using a video to introduce people to your business is a great way to get customers to know about your company. Wyzowl found that 84% of consumers

]]>If you are still wondering about investing in video presentations for marketing purposes, take that step because, according to Forrester Research, a minute of video is worth 1.8 million words. When used successfully, video presentations are powerful effective tools that will boost your marketing strategy and bring you more sales. If you are still not convinced, experts from Astudio shared with us why they think video presentations are important in marketing:

Good for sales

Using a video to introduce people to your business is a great way to get customers to know about your company. Wyzowl found that 84% of consumers have bought something after watching a video about it. You should use that to your advantage and create videos explaining your products and services. Then, upload these videos on your website’s landing page because that will invite more traffic and with them more sales. Additionally, post the videos on your social media accounts and even pin them on the top of the page. Another survey by Wyzowl found that 76% of social media users stated that they would share a branded video with their friends if it was entertaining. So, make them entertaining, make them informative and reap the profits.

Add credibility

When customers watch you introducing yourself and your business, taking them around your office, introducing them to your products and services, or showing them glimpses of your production process, they will trust you more. Trust will then bring sales, conversions and loyalty. When people are shopping online they only have what you give them, in terms of of product description and quality, to know about the product or service you are offering. Actually, 57% of consumers stated that videos gave them more confidence to purchase online. So, include useful interesting information in the videos, in a creative engaging nature. Some innovative ideas that can you help include infographic videos, product demos, live streams, Q&A videos, how- tos or a new product announcement.

Convey your message

To learn more about a product or a service, 98% of users say that they would watch an explainer video. So, take advantage of that fact and include the greatest qualities of your products or services in your product video. Make the video interesting using animation or stop motion techniques. Stay away from traditional interview videos because nobody wants to be lectured in a boring, old-fashioned, advertising video. You can also use customer testimonials and reviews in the videos. If you feel creating such videos is too complicated for your skills, hire a professional video production company and let them do the work.

Increase your rank

Using a video in your landing page will increase your rank in search engines like Google, Bing, etc. The reason is that search engines, in general, look for the content that engages the users most and favor it. So, if your videos are interesting, engaging and informative, your rank will surely increase. You can also post videos on YouTube since it is the second most trafficked site, after Google. Learn how to optimize YouTube videos according to SEO best practices. Do not forget to add links to your websites and products in the description box.

]]>https://geeksuper.com/the-importance-of-video-presentations-in-marketing/feed/06 Technology Trends in Dentistryhttps://geeksuper.com/6-technology-trends-in-dentistry/
https://geeksuper.com/6-technology-trends-in-dentistry/#respondMon, 03 Sep 2018 12:34:13 +0000https://geeksuper.com/?p=84Dentistry dates back to 7,000 BC, being the oldest profession in the world. For the past 9,000 years, it has taken a few major steps forward, turning rather torturous procedures into a painless experience. The fastest development of dentistry has happened in the past few years. The technologies are marching forward, helping people enjoy sparkling white smiles regardless of their age, diet or habits. We asked experts from Bajars dental clinic to share the latest technology trends in dentistry. What should we expect as patients in the nearest future? 1. 3D Printing 3D printing is being used in many different health-related directions,

]]>Dentistry dates back to 7,000 BC, being the oldest profession in the world. For the past 9,000 years, it has taken a few major steps forward, turning rather torturous procedures into a painless experience.

The fastest development of dentistry has happened in the past few years. The technologies are marching forward, helping people enjoy sparkling white smiles regardless of their age, diet or habits.

We asked experts from Bajars dental clinic to share the latest technology trends in dentistry. What should we expect as patients in the nearest future?

1.3D Printing

3D printing is being used in many different health-related directions, including dentistry. 3D resin printing offers custom dental solutions to many patients. In the past years, 3D printing was mostly used to create orthodontic products. Today, it’s being applied in general dentistry for making implants, in prosthodontics, and for sleep apnea solutions.

Using resin for 3D printing in dentistry allows specialists to produce the smallest details necessary for dental devices. Resin components are suitable for long and short-term dental solutions. Many dental practices are investing in 3D printers to offer the best options to their patients.

2.New Laser Technologies

Lasers are being used in different health-related industries, including cosmetic surgeries and dentistry. In the past few years, lasers have taken the dental industry by storm. They allow eliminating pain and discomfort during numerous dental procedures.

The laser is being used for getting rid of tumors, dealing with caries, and tooth sensitivity treatment. Laser teeth cleaning has done wonders for oral hygiene. It fights numerous bacteria and keeps teeth clean and healthy. This technology trend is bound to evolve in the nearest future, helping dentists keep their patients satisfied.

3.Visual Dentistry

With the help of CAD technologies, patients can see the results of the treatment before it’s actually done. This does plenty for the emotional component of dentistry. Seeing the clear picture of what they will get after a dentist’s visit improves the patients’ trust in the specialist while making them more willing to undergo the procedure.

Patients now have the chance to choose what suits them the best. They can virtually pick the smile they have always wanted. Such an approach changes the whole process of getting dental services and increases patients’ satisfaction by a big margin.

4.Blockchain

The blockchain is being used in many industries, including dentistry. It allows easy access to patient data, making doctor to patient relationship easier and more productive. The blockchain is helping change the healthcare industry by making the interaction between the parties more advanced.

Numerous apps are being designed to help dentist offices gather information about the patients and make the right decisions about treatments. For example, Dentacoin is a platform, which plans to give patients low-cost access to lifetime dental services. Blockchain can help people all over the world get high quality yet moderately priced dental support.

5.Digital X-Raying

Dental x-rays are rather annoying. They tend to cause patients some discomfort. Digital x-rays have helped solve the problem. The amount of radiation is greatly reduced since the digital sensor can make an x-ray four times faster than the traditional method.

6.Intra-Oral Camera

In order to get a good image of the mouth cavity, the dentists of today use intraoral cameras. These cameras can help the specialist see whatever is impossible to discover by making a regular visual exam. Such cameras help dentists avoid missing tooth defects. Meanwhile, a good camera view can help the patients see problems with their hygiene.

Dentist technologies are advancing at a surprisingly high speed, making the patient’s experience much more comfortable.

]]>https://geeksuper.com/6-technology-trends-in-dentistry/feed/0Impact Assessment of Bitcoin Legal Regulations in the USAhttps://geeksuper.com/impact-assessment-of-bitcoin-legal-regulations-in-the-usa/
https://geeksuper.com/impact-assessment-of-bitcoin-legal-regulations-in-the-usa/#respondTue, 28 Aug 2018 08:00:32 +0000https://geeksuper.com/?p=79Bitcoin is a form of digital currency coded into a blockchain distributed ledger within a network of computers. The name cryptocurrency implies that an incorruptible encryption protocol protects and secures bitcoin-related financial transactions. Growing in popularity since its inception in 2009, bitcoin now commands a market capitalization of $133 billion. Bitcoin has completely altered the face of financial technology, producing a ripple effect on the US economy. Bitcoin operates outside the control of the federal government, and its users conduct transactions in pseudo-anonymity. Government agencies and law enforcement fear that cryptocurrencies may become a conduit for money laundering, theft,

]]>Bitcoin is a form of digital currency coded into a blockchain distributed ledger within a network of computers. The name cryptocurrency implies that an incorruptible encryption protocol protects and secures bitcoin-related financial transactions.

Growing in popularity since its inception in 2009, bitcoin now commands a market capitalization of $133 billion. Bitcoin has completely altered the face of financial technology, producing a ripple effect on the US economy.

Bitcoin operates outside the control of the federal government, and its users conduct transactions in pseudo-anonymity. Government agencies and law enforcement fear that cryptocurrencies may become a conduit for money laundering, theft, and fraudulent activities.

Besides dealing the threat of money laundering, the government felt the need to tax capital gains and regulate the foreign exchange component in Bitcoin trading. Importantly, legislators and courts grappled with the dilemma – Should bitcoin be treated as a currency, a commodity or some other asset?

More than ever before, Bitcoin users, whether individuals or big corporations, need to increase awareness of US cryptocurrency laws and regulations. According to Blockchain accounting major IBA, Blockchain, and bitcoin bookkeeping initiatives are needed to address the challenges created by new legislation and changing regulations.

US Government Policies That Regulate Bitcoin: Your Questions Answered

Is Bitcoin Treated as Money Under US Regulations?

Bitcoin (a cryptocurrency) isn’t legal tender like the dollar (a fiat currency). But it has many traits similar to legal currency. Bitcoin is measurable in units; you can use it as a means of exchange, and each unit has intrinsic value. Based on case law in US v. Faiella and the US v. Ulbricht, there are judgments that view Bitcoin as both money and investible funds that fuel financial transactions.

Could Bitcoin Transactions Impact US Federal Monetary Policy?

In the US, the Federal Reserve wields authority through the monetary policy to control the dollars in circulation. This is usually done by changing the interest rates, by setting the rules for the purchase and sale of government bonds, and by specifying how much money banks should retain in their vaults.

The bitcoin economy operates outside the purview of government control. It operates according to its own rules framed through a networked understanding reached by bitcoin miners, operators and users. If the dollar (fiat currency) is exchanged for bitcoin without returning back, it could affect the quantum of dollars in circulation, thereby impacting monetary policy and the American economy.

To avoid negative economic fallout, the US government is seriously thinking of creating its own highly regulated form of cryptocurrency, based on blockchain technology. If this becomes a reality, cryptocurrencies that do not comply with government regulations may become illegal.

Has Cryptocurrency Regulation Progressed at the Federal Level?

The Federal Reserve has largely kept the cryptocurrency arena open, allowing states to devise independent strategies. Many states have already enacted laws to regulate cryptocurrency.

Arizona legislated in 2017 that a self-executing smart contract within a blockchain distributed ledger will be considered as an electronic record of a cryptocurrency transaction. This automatically makes electronic currency transactions legally actionable.

Vermont has legislated that blockchain records are admissible as evidence in court. In a first of its kind law, Vermont Is working on a comprehensive regulatory framework covering blockchain applications, and how the technology can be harnessed by public and private enterprises.

States are integrating to the federal framework for regulating virtual currency businesses

The Uniform Regulation of Virtual-Currency Business Act (URVCBA) is a federally drafted model state Act laying down guidelines on the conduct of virtual currency businesses. The Act irons out the drawbacks in state laws which are not clear about cryptocurrencies and blockchain technology. Connecticut, Hawaii, and Nebraska states have already adopted the URVCBA.

The URVCBA legislation recognizes a virtual currency business as having three basic characteristics. Such a business:

Exchanges virtual currencies for fiat currencies in the form of legal tender or bank deposits, or any other form of virtual currency.

Transfers value from one customer to another person holding virtual currency or any other asset.

Becomes the custodian of the virtual currency it is dealing with and has a fiduciary (trust based) responsibility to the transacting members.

The URVCBA does not interfere with the core processing of cryptocurrencies which operate through a networked blockchain distributed ledger. The Act aims to make blockchain technology service providers answerable to the law of the land. The Act affords a measure of protection to the Bitcoin trading public.

Bitcoin Legal Regulation to Prevent Money Laundering

Money laundering refers to the practice of concealing ill-gotten money in a maze of complex financial transactions with the ultimate aim of converting illegal funds into legitimate money. Law enforcement agencies wised up to the fact that buying of drugs and illegal services thrived in the Bitcoin economy because of user anonymity and lack of government regulation.

Prior to the cryptocurrency revolution, the US Banking Secrecy Act (BSA) was applicable only to Banks and certain non-banking institutions like casinos and securities firms. The Act’s compliance regulator is the Financial Crimes Enforcement Network under the US Department of The Treasury (FinCEN). In 2013, FinCEN brought virtual currency businesses under the purview of the BSA.

Being BSA compliant means that all cryptocurrency service providers and exchanges have to register with FinCEN and comply with regulatory disclosure norms. It has become mandatory for Bitcoin investors and traders to report cryptocurrency transactions when they file personal tax returns.

US Judicial Pronouncements Impacting the Bitcoin Economy

Bitcoin transactions pass the “Howey Test.” This is a Supreme Court ruling expanding the meaning of the word “Security” to include Bitcoin. Being classified as a security implies that all transactions using Bitcoin come within the purview of U.S. Securities and Exchange Commission regulations. Bitcoin, though not a fiat currency, has a value that can drive investments, purchase goods and services, and pay expenses. Therefore, Bitcoin can be considered as money or funds (ruling relating to the SEC v. Shavers).

Legal tender, the money that we use in daily life, has a measure of value, can be exchanged for goods and services, and can be used to satisfy any form of payment. Bitcoin clearly demonstrates all these qualities and qualifies as money (ruling relating to the US v. Faiella).

Petrix was a company accused of operating an unlicensed money transmitting business using Bitcoin. The Company argued that Bitcoin isn’t money, and instead was a kind of private property. The Judge favored the plea that Bitcoin can’t be considered as money (ruling relating to the US vs. Petrix).

The outcome of the Petrix case contradicted the ruling relating to the US v. Faiella; an indication of how cryptocurrencies continue to complicate legal interpretations.

The Bottom-Line: Cryptocurrency Users Need to Be Vigilant

Bitcoin and other cryptocurrencies represent a hugely expanding market undergoing constant change as newer applications emerge in blockchain technology. The US government departments, agencies, and law enforcement are tightening Bitcoin regulations in stages. Judicial verdicts are adding clarity (and some confusion) to the proceedings. What is clear is that every stakeholder – Bitcoin miner, operator, user, exchange or service provider – must be alert to US regulations that question the legality of transactions and impact personal tax liability.

]]>Artificial Intelligence (AI) refers to the new wave of technological breakthroughs that impart human-like intelligence to software. Till recently, search engines like Google delivered results matching assumed meanings of keywords. Intelligent self-learning software is delivering results matching the ‘intent’ of the user. AI moves beyond keywords to study the context of the search query. The search results are personalized to the user’s experience. With the entry of RankBrain, Google’s AI-powered algorithm, traditional search engine optimization (SEO) practices are undergoing a sea change – from keyword SEO to contextual or intent based SEO.

The AI algorithm will note your location, analyze previous searches, study favored websites, and outline what others are searching. Each search result is customized to the searcher’s individualized preferences. It doesn’t stop there. AI studies search behavior. It notes how long you dwelled on the landing page, which websites you pogo-sticked, and the information that captured your intent.

Under the old algorithm, a keyword search for “Chinese food” would give you a listing of websites that expand on the meaning of the term, and provide global restaurant information and food recipes. Much of this information would be irrelevant to the search. The bounce rate would be high as browsers alternate between sites, searching the right answer.

The AI algorithm, diving deeper into search history and browsing habits, provides a search page showing quality restaurants near you delivering Chinese food. To make sure your intent is satisfied, there are boxes highlighting what similar searchers are keying in. AI tempts you with information that makes you dwell on the landing page till you make the right choice.

Search listings and websites that don’t appeal to searchers are discarded. The next search using the same keywords yields relevant results The term ‘machine learning’ implies that AI is continuously educating and adapting itself to your browsing patterns, and is continuously improving searches without human interference.

AI-Enabled Algorithms Are Changing the Face of SEO

AI Is Responding Accurately to Voice Searches

It is estimated that over half the queries on the internet will be fueled by voice searchesof users not seeing a screen. Built-in voice assistants like the Amazon Echo, Google Home, and Apple HomePod are fueling the voice search revolution. Unlike the structured language used in keypad searches, the voice search uses conversational language. A voice search, without a screen to present search options, will be under pressure to deliver a single result that is accurate and matches the search intent.

A voice search such as ’best restaurant near me’ is likely to list you the three most well-reviewed listings, the top ten best restaurant choices, and expand to suggest menu selections and choices in towns nearby. The AI search result contextualizes past browsing habits and food choices. The Google answer box appearing in the top right of your search page provides enough information to address most voice searches.

Action point: People won’t stick around to read an entire article to get their answers. Create content that gives precise replies to specific questions.

AI Is Changing Keyword Search Parameters

Machine learning AI algorithms are transforming the way we use keywords. Previously, SEO strategists favored long-tail keywords and related phrases optimized to as many pages as possible to rank high in Google search. The latest buzz is “leaner is meaner’. Bloated websites and repetitive keyword stuffed pages are out. AI favors medium-tail keywords that aptly describe the main theme or concept of the article. Such keywords should avoid extremes – being too generalized or too narrow in meaning.

AI-Enabled Context Vectors Are Influencing Search Results

With the emergence of voice searches, search engines are becoming more conversational. The human brain, being a vast storehouse of past experiences, is very quick to understand the meaning and context of conversational queries. Google performs the same task using context vectors for embedding vast amounts of information relating to search words. AI intuitively understands the meanings of even obscure words that are rarely used. This paves the way for better search results.

RankBrain context vectors will typically examine and use information about:

Past searches related to the present session, and how you responded to those results.

Which information online accurately satisfies the unique context and intent of the searcher. And, what similar searchers looked for.

All related inputs that help to contextualize your query.

A casual searcher initiating the query ‘Oscar’ would be provided with myriad details regarding the ceremony and bombarded with irrelevant archival information. But context vectors used by AI-powered RankBrain will provide details of Best Picture, Best Actor, and Best Director favorites if it senses that you’ve searched the topics in detail beforehand.

Action point: Closely study the targeted customers’ buying cycle. Post content that helps to satisfy the searcher’s curiosity at every stage of the journey.

The Best Tips for Ranking High in RankBrain Monitored Searches

Tech SEO experts explain the best strategies to rank high in the face of shifting paradigms of AI-enabled search engines:

People connect instantly to a title that is more emotive and less generic. For example, “How to manage finances” would pale in comparison with “How to survive bankruptcy.” Highlighting practical measures or benefits is more beneficial.

Sprinkle positive sounding words and sentiments to power your presentation. The metadata could use that power to make your presence felt in the rankings.

Use numerics to liven up your titles. ‘10 powerful headlines that captivated a thousand searchers’ is better than ‘Surefire methods to attract blog readers.’

Ensure that the keyword/phrase fits into the metadata. This is critical because Google highlights those words.

Aim to fill the visible page with information relevant to searches. Browsers should not be compelled to scroll down to find answers.

The introductory note should come to the point without beating around the bush.

Precisely structured content which has strong readability should grip the viewer’s attention and increase dwelling time.

Skim readers can be harnessed with bold pics, concise paragraphs and bullet points.

Power Protocols to Boost RankBrain Rankings

Use a content audit to zoom in on your content pillars and to identify cluster keywords.

Use bold visuals and high-quality graphics to enable AI to understand and relate to high-volume context search.

Motivate searchers to leave valuable positive feedback in Google My Business Page. A sincere comment like ‘this is the best Chinese food I’ve tasted’ could be all that is needed to drive you up the “Best restaurant in my area’ search.

Get the movers and shakers of your industry to post videos, webinars, and podcasts in your site. This is useful in generating quality backlinks.

Keep content relevant and updated and archive anything which presents the site as old-fashioned or irrelevant.

AI and Machine Learning Are Revolutionizing Search Results

AI and machine learning are making a huge impact on how corporates conduct their SEO. The focus is on enhancing user experience with the conversational language. RankBrain is already making waves and chatbots are chatting up users. Predictive analysis tools such as CRM are helping corporates to respond better to customer queries. The user’s experience is going to be enhanced using natural language to tap a wider range of relevant topics. Websites wanting to grow business need to leverage the power and potential of AI which is vital to SEO strategy.