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London, United Kingdom – Dna Dezign Ltd. has announced the release of Smart Dresser 5.0 for iPhone and iPad 2 and greater. Smart Dresser is a virtual changing room application which allows users to ‘try on’ clothes quickly and effortlessly. Completely redesigned for IoS7, the latest update introduces a fresh new interface and improvements to the fitting room to make the fitting a better experience. Fashion lovers can pick from hundreds of clothing items and accessories in the database. It’s the perfect fashionista companion. Users can see how they look in real clothes from top designers and retailers around the world.

Smart Dressers strength is in its user interface which makes it amazingly easy to try on the latest fashions in a matter of seconds. Users swipe the image rolls and select their body pose and an outfit to try on with simple touch gestures. The resulting images can be shared via email, twitter or Facebook or saved to the apps lookbook gallery for later viewing. Direct links to the fashion retailers website are included with each item so items can be purchased in a few taps.

Smart Dresser is the perfect platform for independent clothing retailers and fashion designers to showcase their range and is available as a white label solution. It allows customers to see how they will actually look in the clothing and not just rely on pictures of clothes on mannequins or catalogues, thus helping them make more informed purchase decisions which can lead to lower return rates for online purchases.

Smart Dresser features:
* An expanding database of the latest fashions from top retailers and designers
* Import pictures of user or other clothing items via photoroll or camera
* View information on each clothing item with links to the retailers product page
* Save, send and share pictures of clothing items tried on
* Try on multiple items – perfect for mixing items and adding accessories
* Lookbook gallery allows user to see pictures of themselves, clothes in the database and clothes they’ve tried on
* Try on clothes directly from selected websites (Full Version feature)

Dna Dezign is the vision of its founder David Lee. Based in London, England, the company was started in late 2010 with the aim of trying to create fun and unique non-run-of-the-mill apps for the mobile market. After a few unsuccessful attempts to get his app ideas taken onboard by a major app investment company, and spurred by winning a major mobile manufactures app idea competition in mid 2010, David decided to create his own company to bring his app ideas to reality. Dna Dezign is the outlet for Davids passion and creativity in the mobile app field. Copyright (C) 2014 Dna Dezign. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.