Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes. more...

Over a million people in the United States regularly smoke marijuana. Approximately 400,000 defendants each year are charged with the use, possession, sale, or cultivation of marijuana. MARIJUANA LAW describes how people can reduce the probability of arrest and defend themselves from prosecution if arrested. Readers will learn when a police officer... more...