McMillan Criminal Law

What Client Was Looking For: McMillan Criminal Law were in need of a new TV Commercial. Michael McMillan had a strong idea on what he wanted but wasn’t prepared to spend the $100,000 or more that other production companies were quoting.

How We Went About Achieving That: This was a complex production in which we needed precision stunt drivers, mocked up police vehicles and closed off roads. We called in a lot of favours from our contacts and colleagues many of whom work on very major productions and managed to bring it all in on time and on budget.

Our Thoughts: We’re very proud of this commercial as it’s one of the biggest and best we’ve done and it really pushed us to think of new methods to get the shots we needed in the timeframe we had.

Client Thoughts: Originally designed as a TV Commercial only, once he saw it, Michael decided to also have it play at Event Cinemas in both Robina Town Centre and Pacific Fair.

Case Study: McMillan Criminal Law

Wildernis Cafe & Bar

What Client Was Looking For: Wildernis Cafe + Bar needed a video to promote their new and improved menu and soft-launch the cafe’s marketing.

How We Went About Achieving That: Right from early on Josh & Andy (Wildernis owners) knew they wanted to feature kids running the cafe for their marketing. We liked that idea and built it into what you see in this video. For this first promo, we wanted to ensure you’re introduced to all the characters and understand the dynamics of their relationship. From here, animations and other live action videos can be made for Wildernis using either all or just some of the kids from this video.

Our Thoughts: It was great fun working with such a unique concept and it seems audiences appreciate it.

Client Thoughts: "Really happy" - Josh Bailey.

Case Study: Wildernis Cafe & Bar

McLaughlins Lawyers

What Client Was Looking For: McLaughlins Lawyers had done a sponsorship of the Gold Coast Arts Centre and needed a commercial to play at the cinemas there asap - so we had a very short turnaround time to get it all done.

How We Went About Achieving That: Because McLaughlins wanted to appeal to a large demographic of "everyday" people we looked first at the aspects, real or imagined, that average people feared with approaching a lawyer. Many people felt lawyers were unapproachable, "snobby" or generally "scary". So we set about creating a commercial that showed them as friendly, local and very approachable seeing as they walk the same iconic local areas that Gold Coasters are familiar with.

Our Thoughts: We were thrilled with the final commercial, believing it to be one of our best. We were delighted with how big it felt on a relatively small budget and this is thanks in part to our choices of location which we negotiated with Gold Coast Council.

Client Thoughts: "We recently engaged Steven and his team to create a cinema ad for us. The whole process was made very easy due to their professionalism whilst still ensuring we all had lots of fun and felt like movie stars for the day! We received lots of positive feedback from viewers and were very happy with the outcome" - Sophie Pearson & Ian Kennedy.

Case Study: McLaughlins Lawyers

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Caldwell Entertainment

Caldwell Entertainment is fast developing a name as one of the leading Australian Film & Television Production Companies, excelling in the conception, execution and delivery of feature films, TV commercials, music videos, corporates and live performance capture.