Showing Up for Your Company
Just 15% of people trust brand messages.
90% of people will trust the opinion of a peer, friend or family member.
Overlap between brand’s followers and employees is just 8%.

Defining Brand, Seth Godin
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
If the consumer doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
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Focusing on helping businesses and individuals achieve success through enduring social media, digital PR and personal branding strategies, my 14 years online advertising industry experience and 7 years at Microsoft as their Digital Marketing Evangelist, enables me to provide counsel to my clients that is truly relevant, robust and real-time.
Always striving to keep pace with the ever-changing nature of digital media and technology, I aim to improve my clients’ competitive position through partnership, tenacity and accountability.
My Personal Branding Statement

Recommend a new photo as an avatar for cross-social channel use too!
Optimize Offline Image
Successfully wear your Personal Brand in person as well as share it on digital platforms. Make what you say the focus, not how badly you dress!

Next Steps
1) Actions > 5 in 5, Professional Purpose & Personal Branding Statement
2) Revisit LinkedIn and other social profiles to make them more discoverable, sharable & memorable
3) Have fun and good luck…

Delightful’s Credentials
15 years of global integrated marketing/digital PR experience
Speaker, blogger and published author
Former Microsoft Digital Marketing Evangelist.
Early-adopter who helped spearhead Microsoft’s foray into Social Media & Digital PR back in 2006
Has spoken about digital, search and social advertising and marketing at over a hundred conferences around the world
Ran event social media strategy and execution at 4 Cannes Lions and 3 Advertising Week NYC events generating over 3m earned media impressions and engagements
Fun Fact: Played the “Young Joe Cocker” in the music video “N’Oubliez Jamais” alongside French cinema icon Catherine Deneuve
Mel Carson is Delightful Communication’s Founder: