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Wednesday, December 19, 2012

Madrona's Latest Investment: High Tech Back Pain Help

Can a high tech device help you avoid back pain? That's the idea behind Seattle-based Madrona Venture Group's latest investment, LUMO BodyTech. LUMO said Wednesday that Madrona led its $5M Series A funding round, which also included Innovation Endeavors, the investment firm of Eric Schmidt, and Jerry Yang. LUMO BodyTech sells sophisticated, Bluetooth-enabled devices which send information about a user's posture to a smartphone, in order to help them reduce back pain and improve their posture. The device uses a sensor to track posture and movement, and lets a user know if they're slouching or sitting down for too long. LUMO is based in Palo Alto, California. More information »