Neeru’s opens out­let in Dubai

In an ef­fort to tap the dis­cern­ing cus­tomers of the United Arab Emi­rates, Neeru’s has opened an ex­clu­sive 4,000 sq.ft. out­let at Meena Bazaar Mar­ket in Dubai, in­au­grated by ac­tor Kar­ishma Kapoor in the pres­ence of its pro­mot­ers Har­ish and Neeru Kumar. The renowned eth­nicwear brand's port­fo­lio in­cludes sa­ree, lehnga, half sa­ree, ready-to-wear, gowns, un­stitched range, mix-n-match, Neeru Kumar’s - sig­na­ture col­lec­tion and blouses, and are avail­able in a price range that be­gins from Rs. 500 and goes up to Rs. 2 lakh. The brand has plans to launch five more stores in Dubai and and four more stores in In­dia. At present, Neeru’s, which has pres­ence in Hy­der­abad, Ban­galuru, Vizag and Vi­jay­wada, has 14 ex­clu­sive out­lets and is also be­ing re­tailed through 20 multi-brands out­let. As for the ex­pan­sion mode, they are also con­tem­plat­ing tak­ing a fran­chise route to ex­pand pres­ence.