Open the tag that fires the GA pageview click the pencil at the top corner to edit the tag

Expand “More settings” (if you don’t see it check Enable overriding settings in this tag)

Expand “Fields to set“

Click on Add a field and configure it like this:

Field name: anonymizeIp

Value: true

Save and publish the changes

Just remember that when you anonymize the IP your IP filters won’t work. So you should either change the last octet of your IP filters to 0 (which may filter more IPs that you need) or use a dynamic way of filtering your internal traffic, for example, using cookies.

UPDATE: the best way to apply anonymizeIp to all your GA tags is to do it from the “Google Analytics Settings” variable, that way you won’t have to override the field on each tag.

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