Primark has finally launched a flagship store in Amsterdam - 8 years after the fashion, beauty and homeware store was first launched in The Netherlands, Rotterdam. Written by Jade Thompson.

Up until recently Amsterdammers had to venture out of the capital to get their Primark fix, but that all changed exactly a week ago when #PrimarkAms opened their doors to the public. The exciting new move see’s it join a family of over 320 stores across Europe and America - and the launch of the store was marked in true Dutch fashion: with a party!

The six story shop also puts beauty front and center, with a fully decked out beauty hall which greets you as you enter through the large doors. Just this year the company launched a new premium make up range aptly titled ‘PS Pro’, a collection which aims to provide high performing products at purse friendly prices.