Note: Introduction (note: some comments are obtained from reviewing the company’s website and that the use of company and group both refer to Thorntons group. The footnotes are only included to provide an indication as to where the information came from, they are not intended to be comprehensive. Some of the comments have been included to aid understanding of the case study/encourage independent thought and would not necessarily be included in a ‘real report’, which should be written using the Harvard referencing style). Also bear in mind that your coursework report will be much shorter than this.

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D53/0L/14070/05
A RESEARCH PROPOSAL SUBMITTED TO
KENYATTA UNIVERSITY IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF MASTERS OF BUSINESS ADMINISTRATION
2008
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Retailing is traditionally defined in terms of the retailers’ place in the distribution of tangible products. However, the retail function may be more widely defined where the retailer concerned is involved not only in the provision of product distribution services but also in the management and provision of financial services. Retailers are rediscovering the impact financial services may have on organizational success. That is, they are increasingly recognizing the direct contribution that financial services may make to profit margins and the indirect benefits which may accrue through increased customer loyalty.
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The retail sector is the India’s one of the fastest growing sector. It comprises unorganized retail as well as organized retail market. From last 10 years organized retail has shown tremendous growth. Organized retail consist Malls, Hypermarkets, super market etc.
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...Teller cages are most often dedicated to walk-in consumer patrons. Retail bank tellers are trained to focus on consumer checking and savings needs. Branch managers are trained to offer customer-service issues in regards to those accounts. Commercial account transactions are typically limited to on to two separate stations dedicated to merchant accounts.
Internal Promotions to Cross-Sell Services
* Utilize the internal and external space to promote and cross-sell services. Inside of the bank, customers will see standing floor signs to promote interest rates on mortgages and savings accounts. Desks that house deposit slips are typically topped with brochures about various checking and savings instruments. Tellers might even wear a badge or button that states “ask me about …” to promote new services.
CRM Practices
* Customer Relationship Management (CRM) techniques are growing in application among most major retail bank. Websites assist and guide current and prospective customers to branch locations. Site visitors are offered the opportunity to provide feedback about their online banking experiences as well as their on-site banking experiences. Retail bank use this information to track and monitor customer satisfaction, gauge the feasibility for new products and services, and to identify areas for improvement of the customer service experience inside of branches.
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...﻿Retail merchandising is the process used in order to conduct retail sales. As part of the process, the merchandiser pays close attention to the types of products offered for sale, how to best present those products to consumers, and determining what is a reasonable retail price for each unit sold. While retailers have traditionally engaged in the task of retail merchandising in a physical location, the Internet has now made it possible to apply these same basic principles in a virtual setting.
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Course Material for Master of Fashion Management Students.
RETAIL OPERATIONS
Definition of Retail Operations
Retail Operations professionals manage retail establishments on a daily basis, and are responsible for maximizing store profits. The National Retail Federation (NRF) reports that retail operators may also manage human resources and loss prevention.
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Offerings.
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The retail store chosen for conducting this study is "UPBEAT  The fashion studio". The reason for choosing this shop for the study is the uniqueness of the products and services it offers and also the support and cooperation extended by the proprietors. Before looking into the marketing implementation of this store, it becomes essential to gain understanding of the 3 C and the 4 P structures, which would give a better perspective while looking at the marketing implementation as a whole. The 3 C Analysis Customer The target segment of upbeat is the youngsters falling within the age group of 18  25, mostly men. It is the students and youngsters of the upper middle class and the higher end of the socio economic classification that the store targets. Almost all the college students in the city frequent the shop for their apparel and other requirements. There are a few lower end customers as well who are loyal to the store for the low cost T-shirts priced around Rs.100. The typical customer of Upbeat is the one who looks out for the latest in fashion and trends, and who is ready to spend money to keep himself in vogue with the hottest craze in the market, and the fact that Upbeat is constantly up to date with the latest trends, brings them back to the shop again and again. The other customers of Upbeat are the men who want...