As the popularity of content marketing increases, companies are getting more creative to stand out. The notion of infotainment has begun to enter the realm of otherwise boring and routine marketing communications.

I recently received a heads up on a very clever content marketing object called “The Stalking Dead: A Zombified Infographic-Novel on Cyber Security” from a company called Hostway.

This infographic presents a story of internet security. And zombies. Hover over skull and cross-bone icons and a red splat will appear including survey results. It’s brilliant execution of content in my opinion and I can’t wait to implement our own infographic novel.

As the number of infographics and other media types become more common, a creative effort like this really stands out. There’s just one question: is it optimized?