Maine Gov. Paul LePage sometimes can't help mouthing off, once telling the NAACP to "kiss my butt," calling the IRS "the new Gestapo" and saying he wouldn't be afraid to tell President Obama to "go to hell."

But instead of downplaying his penchant for putting his foot in his mouth, Republicans hoping to re-elect him are embracing it.

New television ads from the Republican Governors Association applaud LePage's accomplishments like erasing hospital debt and cutting taxes while touting his bull-in-a-china-shop approach, calling him "blunt, honest, one-of-a-kind" and "unique, just like Maine."

The GOP is trying to get out in front of what's sure to be a barrage of attacks this fall from Democrats, who are eager to remind voters of LePage's candid and sometimes off-color remarks, which they say have offended Maine residents and tarnished the state's national image.

"Just like we've discovered that one of LePage's greatest vulnerabilities is that he has embarrassed the state of Maine, they're trying to figure out a way to put a positive spin on something that really doesn't lend itself to any kind of positive," said Ben Grant, chairman of the Maine Democratic Party.

But LePage is hoping to prove that "actions speak louder than words" and that he has helped turn Maine around by implementing a $400 million tax cut, overhauling the state's welfare programs and paying hundreds of millions of dollars owed to the state's hospitals.

"I use the tools that I have available to move the state forward," he said Tuesday. "And I do believe wholeheartedly, because my conscience guides my actions ... that I have made a big improvement in this state."

Titled "Unique," the latest ad released this week opens with images of politicians who are "blow dried," fit the "cookie-cutter model" or "always have the perfect sound bite."

"And then there's Paul LePage," it says.

LePage has called state government middle managers "corrupt as can be" and has dismissed the dangers of a chemical additive used in some plastic bottles by saying the worst that could happen was "some women may have little beards."

The association says it is spending about $500,000 on the ad and a similar one released earlier this month.

The organization is headed by another outspoken governor, New Jersey's Chris Christie, who has already made two campaign trips to Maine this summer and pledged that his organization will spend anything it needs to ensure LePage a victory in his fierce battle with Democratic U.S. Rep. Mike Michaud and independent Eliot Cutler.