Mr. Clean helps clean up Times Square with new liquid muscle on New Year’s Day ater biggest party of the year. For the first time ever, Mr. Clean is stepping up to help in the massive New York City Department of Sanitation (DSNY) and Times Square Alliance cleanup of Times Square following the world’s biggest New Year’s Eve celebration. Each year, the DSNY completes the heavy clean-up of Times Square in record time. This year, Mr. Clean will provide the finishing sparkle to Duffy Square’s famous Red Steps with Mr. Clean® Liquid Muscle™, a new multi-purpose concentrated cleaning gel that delivers 2.5x more power in every drop.

Mr. Clean helps clean up Times Square

A 25-person “Mr. Clean Team” led by “The Accidental Housewife” Julie Edelman will be on hand to usher in a clean 2014. Their efforts will assist the massive clean-up by the Times Square Alliance and the DSNY who used 22 trucks, 24 mechanical sweepers and 37 backpack blowers to clear an estimated 40 to 50 tons of confetti, party hats and other materials from the celebration in 2013.

New Year’s Eve celebration at Times Square

“I’m eager to help the Mr. Clean team on New Year’s Day and show just what one drop of Mr. Clean Liquid Muscle can do,” said Edelman. “If Mr. Clean Liquid Muscle can help clean Times Square on New Year’s Day, imagine what it can do in your home.”

Mr. Clean chimed in as well. “I’m excited to be a part of the New Year’s Eve celebration at Times Square,” he said. “It’s combining two of my favorite things: parties, and cleaning up after parties. Plus, not only do I get to try out my new Liquid Muscle on one of the toughest tests imaginable, I also get a chance to visit Broome Street in Lower Manhattan. I hope it’s exactly what it sounds like.”

The new Mr. Clean® Liquid Muscle™ has 2.5 times more power in every drop vs. Mr. Clean 40oz. With its new auto-stop cap feature, Mr. Clean Liquid Muscle delivers the right amount of cleaning gel with one squeeze – free of mess. It penetrates dirt, fights grease and lifts stains with less going to waste. Liquid Muscle can be used on a variety of surfaces, including sealed floors, tables, counter tops, sinks, stove tops and more.

Edelman, along with “The Mr. Clean Team,” was on-site in Times Square from New Years Day from 4am-12pm and is sharing tips and tricks on Cleaning Up Your New Year’s messes.