Build a Business that Expresses Who You Are™

We just wrapped our latest 3-day live event — and the thank you notes & emails have been flooding in. People who were there say it was our best one yet! If you weren’t there, here’s a quick taste of what you missed in the words of one guest:

“I hate the words “life-changing” , “transformational” and “paradigm shift” because they are so overused, but there are no other words for it. Thank you from the bottom of my heart.”

Click through to check out the Highlight Reel from the event, created by our fantastic event photographer Tasha Cooney!

You probably know by now that here at Live Your Message we’re obsessed with conversion…

We’re obsessed with the question: How do we inspire more action and more sales with the same amount of traffic? How do we get off the traffic and marketing treadmill and better serve the people who are already coming to us?

Because that’s how we as business owners go beyond what I call a “one-second-stand” – the ultra-brief love affair most people have with their visitors before they bounce – so we can deepen our relationship with you.

You’re our reason for being.

If you don’t say yes to subscribing to our newsletter and investing in our programs, then we can’t be of service. We can’t contribute to you and we definitely can’t transform your life with what we do…

I imagine you’re reading this because you want to move more people into action and inspire more people to say yes to working with you.

That’s why I wanted to share this one super-simple sales page tip for instantly adding up to 25% more sales to any webinar or launch you do.

What’s your most precious and valuable resource? Think about that for a moment. It’s not money, right? And it’s definitely not stuff… If you’re anything like me it’s time.

Your time & attention is the only thing that once you’ve spent it, you can’t get it back.

So it’s no coincidence that Email. Facebook. Smartphones. Ads. Apps. Games. Media… are all designed to grab attention and keep you hooked and engaged for as long as possible. Time & attention really are the new currency of our internet age.

If you’re in a business that relies on the internet for new customers in some way shape or form than this may be the most valuable video you watch all year.

If you are the face and voice of your brand or the key reason why people choose to work with your company, then people need to see you and know what you look like.

You can’t hide behind your work, or bury your photo on the About page of your website.

You have to truly step forward and allow yourself to be seen.

The best signature photos tell a visual story of who you are. They allow your visitors to almost feel like they know, like and trust you in a single glance, paving the way for a deeper level of connection and relationship. And they align with your message, your brand and how you want to show up. There are two primary approaches you can take with your signature photos…

Ever thought about your website privacy policy? Could you be sued or held liable if there’s a privacy breach that you had nothing to do with? What about your return policies & disclaimers? Are you leaving your business wide open to be sued?

And what about copyright & trademarks? Your intellectual property is valuable and, most people leave theirs defenseless.

On Sunday, we hosted business lawyer Roger Glovsky during the marathon Your Website in a Weekend workshop and he shared some eye-opening stuff that I had no idea about.

If someone wants to check you out, they’re going to Google your name. Or they might head on over to the About page on your website, or read your profile on LinkedIn or what you say about yourself on Facebook. The problem is that most people don’t put a lot of care into what they say about themselves in all these places. Why? Because it’s really really hard to talk about yourself and people often come up blank. They just don’t know what to say. Here’s the thing: People don’t want a formal resume or bio, they want to see …