Keyword Trends Research

Research Keyword Trends based on Google's trending of Knowledge Graph across Google Search, Google News and YouTube platforms. The Knowledge Graph technology helps Google connect searches with real-world things and places so their algorithm can group topics together that are trending at the same time on Google News, Google Search and YouTube, and then rank the stories based on the relative spike in volume and the absolute volume of searches.

Google Trends analyzes a percentage of Google web searches to figure out how many searches were done over a certain period of time. Search data is adjusted in order to calculate meaningful comparisons. This helps create a balance that prevents sites with the highest search volume from always being ranked highest in popularity trends. To accomplish this, they divide each data point by the total number of searches of the geography and time range represented, to compare relative popularity. The resulting numbers are then scaled to a range of 0 to 100.

Note that Keyword Trend data does not include searches made by only a few people, or duplicate searches made by the same person and it filters out queries with apostrophes and other special characters.

Keyword Trend data is collected when keywords are added to a campaign, after that rechecks can be initiated in the campaign settings > keywords screen.

Screenshots

Keyword Trends Graph

Hover over the graph to reveal the average Keyword Trend for all keywords in your campaign. The numbers represent the total searches for a term relative to the total number of searches done on Google over time. Upward Trend reflects an increase in popularity of a keyword over time, but does not necessarily reflect an increase in search volume. It's simply the overall popularity increasing when compared to other searches.

Keyword Trends Comparison

Keyword Trends are rated on a scale of 0 to 100, with 100 representing the highest popularity.

Report Options

Report Date Range:

From: select the report start month and year

To: select the report end month and year

Custom Report Title:

Optional: enter a custom title to be centered at the top of the report

Keywords:

Select the Keywords you want included in the report (use the All or None link for quick selection).

Note: after adding new keywords to an existing campaign, you need to select them in in Report Options in order for them to display in reports. (More information...)

Keyword Tags:

Filter the report data by selecting the keyword tags that you want included or excluded.

Click the Apply Changes button.

Adjust Location:

Data is relative across regions, so we provide you with the option of selecting a specific location. The default is Worldwide. To change the location setting:

Open the Campaign Settings > Keywords screen and scroll down to Keyword Trends Settings

Select the desired location and click the Update button.

Click the Recheck button to obtain updated data through the end of the last full month.

Add to PDF Report

Conveniently add a report or graph with its current settings to a PDF report by hovering over the gold gear icon and selecting Add to PDF Reports

Select the PDF Report that you want the report or graph added to

Drag the new report or graph into the position you want it to display in the PDF and confirm that the Date settings do not conflict with the automated scheduling settings.

PDF Report Settings - Keyword Trends

Reports and graphs can be added to automated PDF reports via the report screen (as described above) or manually in the PDF Report Content screen. If the report is added via the:

report screen, then begin by clicking the Edit button corresponding to the report

PDF Report Content screen, then click the Add Report button and select the Campaign name and Report: Keyword Trends.

Date

Expand the Date Options section and in the Show Report date of the last field type in the number of periods to be displayed in the report

In the next field select one of the following options:

days

weeks

months

years

In the data ending on field select one of the following options:

first day

last day

or a specific day of the month

or a specific day of the week (when weekly reports are selected)

In the of field select one of the following options:

this

last

In the next field select one of the following options:

week

month

The selection must produce a logical date setting based on the PDF report's automated scheduling (at the bottom of the Report Details screen). For example:

last day of last month

1st of this month

last day of last week

If the report is scheduled to be sent every Monday, then the following example would be invalid:

Saturday of this week (because weeks begin on Sunday and if reports are sent on Monday, then Saturday of this week hasn't yet occurred).

If the report is scheduled to be sent on the 1st day of every month, the following example would be invalid:

last day of this month (because it's only the 1st day of the month the report is being sent)

Display

Custom Report Title (optional): displays across the top of the report section.

To change the number of weeks or months displayed in a specific report, click the gear icon for any marketing dashboard report element and expand the Date option section, enter the number and click the Save Button.

Add to Client Dashboard

Customize Report for Client Dashboard

Client Dashboards display our default report options for each individual report and graph until you modify them. To customize the display of the report, expand the Report Options section, change the settings and click the Apply Changes button.

Then expand Report Options again and hover over the Save icon and select Save as Default for Client Dashboard.

After saving the Client Dashboard default, any changes that you make to the report options will not affect the display in the Client Dashboard unless you overwrite it by following these instructions again.

Enable the Report or Graph to display in the Client Dashboard

Open the Campaign Settings > Client Dashboard screen and check the box corresponding to the report(s) you want displayed in the dashboard, and then click the Save button.