We are raising the standard of erotic filmmaking through our performers, locations and British film-graduate directors. We make films that represent real-life sex. We do this because we believe credible story lines make sex really naughty. If it wouldn’t happen in real life, the chances are it wouldn’t happen in a Joybear film.

Sex is sometimes funny and not always perfect. We love that. It’s why we often leave these little moments in our films. We are also indebted to our performers, all handpicked for their charisma and natural body shapes. You may be interested to know the characters they play all undergo the ‘dinner party test’. They must be someone you’d be extremely happy to sit next to for an evening and enjoy flirting with. The more it feels like it could really happen the more of a turn on it becomes. Are you getting excited yet?

We also believe in being sex-positive. For us this is an entire approach to erotic filmmaking. It’s about women being in control, even if that means giving permission for a male character to take the reins. Happiness is a happy woman, always.