CASA AIR MAXSão PAULO

7 DAYS OF ACTIVATIONS

15K CONSUMERS IN TOTAL

8K NEW NIKE.COM MEMBERS

OVER 9K USAGE OF #PIRANOMEUAIR ON IG

RECAP FULL VIDEO

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PAULISTA AVENUE

800K PEOPLE COMMUTE TO PAULISTA AVENUE DAILY, OVER 100K VEHICLES EVERY DAY CENTRAL HUB OF PUBLIC TRANSPORTATION IN THE CITY CLOSED ON SUNDAYS FOR CARS, TRANSFORMED INTO KEY SPORTS AND CULTURAL YOUTH HOTSPOT

VENUE

ARLIN

ARTISTIC INTERVENTION BY ARLIN GRAFF, ONE OF THE HOTTEST BRAZILIAN GRAFFITI ARTIST

TIMELAPSE HOUSE PAINTING

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SET UP SPACE | FEB 20TH TO MAR 7TH

SCENOGRAPHY

CASA AIR MAX 360º | CLICK HERE TO EXPERIENCE IT

CO-CREATION

CASA AIR MAX - THE ULTIMATE SPORTS & CULTURAL HOTSPOT IN SAO PAULO, WHERE CONSUMERS COULD EXPLORE THE UNIVERSE OF ONE OF THE MOST REVOLUTIONARY SNEAKERS OF ALL TIME. A WHITE CANVAS FOR YOUTH CULTURE WHERE WE SHOWCASE OUR PRODUCT INNOVATION STORYTELLING AND OFFER THE BEST PROGRAMMING IN TOWN.

TO DRIVE MEMBERSHIP KPI, EVERY CONSUMER THAT ENTERED THE HOUSE SIGNED UP AT NIKE.COM WITH THEIR PERSONAL INFORMATION AND RECEIVED AN RFID BRACELET THAT ALLOWED THEM TO RECEIVE THE CONTENT FROM ALL EXPERIENCES IN THE HOUSE THRU WHATSAPP/E-MAIL.

WE SAVED UP TO US$ 41K WITH THESE PARTNERSHIP

03.08 | Wednesday

SPECIAL OPENING NIGHT

WOMEN'S DAY - REVOLUTIONARY

WE CELEBRATED WOMEN'S INTERNATIONAL DAY BY ELEVATING THE INSPIRATIONAL STORIES OF 8 WMNS REVOLUTIONAIRS

WMNS DAY OPENING VIDEO

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3.11 | SATURDAY

music

WE PARTNERED UP WITH THE HOTTEST LOCAL ARTISTS & YOUTH PARTIES IN TOWN

03.12 | SUNDAY

ntc

MASTER TRAINER FERNANDA QUEIROZ WITH MARYAM KABA FROM AFROBITE. A SPECIAL SESSION COMBINING A NTC WARM UP FOLLOWEB BY AFROBITE WORKOUT FOR +110 CONSUMERS

basketball

BASKETBALL ACTIVATION, IN PARTNERSHIP WITH NBB, 4 PRO PLAYERS + GENERAL PUBLIC PARTICIPATED IN DUNK CONTENT AT PAULISTA AVENUE

nrc

2 DIFERENT RUNS HOSTED BY GHETTO RUN CREW AND CLOSEYROS RUN CREW. BOTH HAD AWESOME RUN EXPERIENCE THRU DIFFERENT PARTS OF THE CITY, ENDING AT CASA AIR

music

A SURPRISE MARCELO D2 POCHET SHOW

VIDEO recap week 1

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MEDIA week 1

03.18 | SATURDAY

IN THE SECOND WEEK, WE FUELED THE ENERGY IN THE SNEAKERHEAD COMMUNITY WITH THE AM1 ATMOS DROP IN KEY DESTINATIONS

BASKETBALL ALL STAR GAME

ATHETES & COACHING STAFF VISITED THE AIR MAX HOUSE BEFORE THE GAME AND PICKED UP THEIR PERSONALIZED KITS

music

THE BATEKOO PARTY CELEBRATED THE YOUTH CULTURE BY TAPPING IN TO THE REBELLIOUS VOICES OF THE STREETS. THE RAPPER RICO DALASAM ALSO MAKE A ESPECIAL POCKET SHOW

03.19 | SUNDAy

ntc

THE TWO MASTER TRAINERS FERNANDA QUEIROZ AND MANUELLA RANGEL HELD AN INTENSE ENDURANCE NTC SESSION WITH LIVE MUSIC FOLLOWED BY A FUN AND RELAXING COOL DOWN

sb

SKATEBOARDING AND THE CITY OF SÃO PAULO HOLD A NATURAL CONNECTION. WE STRENGTHENED THIS CONNECTION BY HOSTING A MAX OLLIE CHALLENGE IN FRONT OF CASA AIR MAX

NRC

SP & RIO RUNS CREWS CLASHED HOSTING TWO DIFFERENT RUNS, ONE WITH VICIO LIFESTYLE FROM SÃO PAULO AND OTHER WITH CRIA CREW FROM RIO

music

CONSUMERS WHERE SURPRISED BY TWO SUPER COOL CONCERTS FROM RAP SINGERS TASSIA REIS AND RASHID

VIDEO recap week 2

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MeDIA week 2

03.24 | friday

EMPLOYEE ENGAGEMENT

300 NIKE EMPLOYEES FROM SÃO PAULO AND RIO HAD THE CHANCE TO EXPERIENCE CASA AIR MAX. BNT PLAYERS PHILIPE COUTINHO AND FERNANDINHO OPENED THE DOORS AND INVITED EVERYONE FOR AN AIR MAX INSPIRED HAPPY HOUR

BNT PLAYERS @ CASA AIR MAX

PHILLIPE COUTINHO, FERNANDINHO, CASEMIRO, MARQUINHOS AND YOUNG GUN VINICIUS JR WERE INVITED TO EXPERIENCE CASA AIR MAX AND RECEIVE A SPECIAL VAPOR MAX SEEDING EXPERIENCE. CONTENT SHARED THRU THEIR SOCIAL CHANNELS REACHED OVER 30M CONSUMERS

03.25 | SATURDAY

R9 & R10 @ CASA AIR MAX

FOOTBALL LEGENDS RONALD FENÔMENO & RONALDINHO GAUCHO VISITED CASA AIR MAX FOR AN EXCLUSIVE EXPERIENCE AROUND THE FUTURE OF AIR

MUSIC

DURING SATURDAY, THE AUDIOVISUAL COLLECTIVE METHANOL, MADE THE GALERA'S VIBE, WITH PRESENTATIONS THAT MIXED DJS AND VJS PERFORMANCE

03.26 | AIR MAX DAY

SPECIAL PROGRAM FOR THE AIR MAX DAY CELEBRATION

SPECIAL WORKSHOP

TO CELEBRATE EQUALITY, NIKE OFFERED A WORSHOP FOCUSED ON BLACK EMPOWERMENT, WITH THE DANCER AND DJ, AISHA, LOO NASCIMENTO, FASHION BLOGER AND THE MAKE UP ARTIST DANIELE DAMATA

NTC

NRC

AIR MAX DAY WAS AN EPIC CELEBRATION OF BOTH THE PERFORMACE & LIFESTYLE OF RUNNING. A UNFORGETTABLE NRC SESSION, LED BY REBEL RUNNERS FROM GUETTO RUN, CRIA, PURA VIDA, CLOSEYROS RUN, VICIOS LIFESTYLE AND VEM COM NÓIS CREW. EACH OF THE CREWS WITH A DIFFERENT STARTING POINT, ENDING AT CASA AIR MAX, TAKING OVER DOWNTOWN SÃO PAULO

AIR MAX DAY CELEBRATION

A SPECIAL CLOSING CONCERT BY ALL OF OUR 4 MUSIC REVOLUTUONAIRS: METHANOL, TROPKILLAZ, CYPHAIR & EMICIDA

IN THE SAME DAY WE LAUNCHED CYPHAIER, WHICH IS A COLLABORATIVE TRACK WITH A COMMON THEME: “REVOLUTION”. IN PARTNERSHIP WITH YOUTUBE CHANNEL”RAP BOX” WE PROMOTED A VIDEO WITH THE HOTTEST, EMERGING RAPPERS IN SÃO PAULO. THE MUSIC WAS FIRST REVEALED DURING AIR MAX DAY, AND THERE WHERE MORE THEN 300 VIEWS IN ONLY 3 DAYS.