The international marketing for Star Trek Into Darkness is starting to kick in. For example there are now three different commercials for the film running in Germany which you can see below. We also have news on ticket sales starting Tuesday in the UK and more below.

3 New International Star Trek Into Darkness International TV Spots

Last weekend we reported on a new 60 second UK TV spot for Star Trek Into Darkness. Now three more shorter Star Trek Into Darkness international commercials have been released (alas, none show new footage). These are all localized for Germany, but a Paramount rep tells TrekMovie these same commercials (and others) are made available for all markets to develop their own localized versions.

If you are wondering the tagline "Unsere welt wird untergehen" translates as "Our world will be destroyed" (according to TrekMovie German contributor Thorsten Wulff).

UPDATE: International marketing is now using the tagline “Earth will fall” so "Our world will be destroyed" seems to be a more literal translation.

Tickets go on sale in UK on Tuesday

Speaking of international markets, Odeon Cinemas announced that they will begin to sell tickets in the UK on Tuesday April 9th at 9:05 AM. Into Darkness opens in the UK on May 9th. Check the Odeon site on Tuesday to buy your tickets.

The UK outdoor campaign has also started. Our friends at CumberbatchWeb spotted this poster at the Oxford Street Tube Station.

Into Darkness poster in UK – tickets go on sale on Tuesday

NOTE: It is quite possible tickets for Into Darkness in other countries will also go on sale soon. Please check your local listings. If you see ticket sale announcements in your country feel free to send us a tip to tips@trekmovie.com.

It is expected that the Star Trek Into Darkness international campaign will be more robust than that of the 2009 Star Trek movie. While the last Trek film performed very well in English-speaking markets (US, Canada, Ireland, UK, Australia and New Zealand) the film generally under-performed everywhere else in the world. The hope is that Into Darkness international sales will get closer to matching domestic sales (US & Canada). In 2009 domestic sales for Star Trek accounted for 2/3s of the global box office.

"Star Trek Into Darkness" poster for Brazil – one of the markets Paramount is hoping for better ticket sales

As noted in the article, Paramount are working on improving intl but they still make more money on each domestic $ vs intl $s – fewer middlemen, better deals with theaters. They would be happy if they could just get to parity with intl. They dont expect Avatar money.

I wouldn’t say Int’l is more important more like ‘as important’ as Domestic

It would only be prudent that Paramount, et al, set modest goals for Trek. But I doubt their marketing department is content to aim merely for parity. Like the filmmakers, they want to hit it out of the park and for them that means SHREK FOREVER AFTER international numbers. I get it that it is not more important to the board as you say, but I think it is clear marketing is going for it.

And who amongst us, even the most curmudgeonly set against the current vision, would really be upset at all the worldwide attention being focused on Trek if they pulled this historic first off?

For decades, I’ve lamented that Paramount just didn’t seem to find Trek worth investing in significantly for marketing, seemingly content in the belief that it markets itself. Glad to see that change in 2009, and even more happy to see the international marketing go gungho.

#11, Dis, You have to admit marketing in the US has not been exactly stellar, pardon the pun. No lobby cards yet, a poster that’s ambiguous to any but a Trek fan [who else is going to recognize the Delta Shield cut-out?], the nearly colorless aspect of it.

It looks like a depressing post-apocalyptic movie, from the poster I saw. It doesn’t look colorful – very little to draw the eye and you can’t even recognize international star Benedict Cumberbatch, cos his back is to the viewer!

Whoever the “marketing genius” is for this film should get employed in some other aspect of Paramount, anywhere but marketing

Can I just say that I have been searching for Trek stuff in two of the biggest cinemas/malls in Manila and I haven’t seen a trace of STiD yet. I understand we’re also getting it in May. Ah well, maybe they’ll put it up after they removed all the GI Joe stuff.

Hmmm,…you’re not going to get much argument from me that Paramount has bad habits in marketing Trek. So, yes, I’ll give you that. But the international campaign seems so much better focused. Of course when it’s been miserable for so long I suppose any attention might be a BIG improvement. I’ll have to let our extra-US fans report on whether they feel a superior campaign compared to the past is being effectively waged there worldwide. All I know, is sonofagun they seem to be trying. They really seem to be trying. And yes, unfortunately, it seems to make the fire in their 2013 US marketing seem dimmer than in 2009 or at least not as inspired.

Hmmm,…you’re not going to get much argument from me that Paramount has bad habits in marketing Trek. So, yes, I’ll give you that. But the international campaign seems so much better focused. Of course when it’s been miserable for so long I suppose any attention might be a BIG improvement. I’ll have to let our extra-US fans report on whether they feel a superior campaign compared to the past is being effectively waged there worldwide. All I know, is sonovagun they seem to be trying. They really seem to be trying. And yes, unfortunately, it seems to make the fire in their 2013 US marketing seem dimmer than in 2009 or at least not as inspired.

My local cinema in Germany is selling tickets (= you can reserve places in the cinema) for a double feature (Star Trek 2009 and Star Trek Into Darkness) now. They will show the movies starting at 23:00 on the 8th May. Nothing about Star Trek Into Darkness alone though yet.

“Unsere Welt wird untergehen” can mean, that the planet gets destroyed, but it can also only mean the destruction of what you are used to. For example instead of peace and order, war and chaos. Huge negative changes in how the society works. I think it is a little ambiguous, but what they show in the trailers seem to imply more of the second meaning than the first one.

International has skyrocketed in the 21st century simply because so many new cinemas have been constructed. Franchises like “Die Hard” and “Ice Age” have absurdly large grosses in Eastern Europe, China, the Middle East. ‘GI Joe’ will make most of its gross revenue overseas.

One issue ST09 had was actual lack of distribution. I was in touch with Polish fans via the site who had to drive 3 hours to “the” cinema in Poland showing the film which they had to find on their own. The country has had many IMAX and 3D cinemas and massive multiplexes for 15 years in all major cities. None of them had ST09 on their calenders. I understand Brazil was also neglected.

The dubbing voice of Cumberbatch seems to be the same he has in Sherlock. (Or at least is a sufficiently similar one. Hard to determine because it’s in “voice-over mode” in these trailers.)
Good. Otherwise, it would annoy me a bit.

“Unsere Welt wird untergehen!” can also be translated as “Our world will go down!” –> “will fall”
(Coincidentally, Exverlobter has mentioned in post # 25 the noun to the verb “untergehen”, which is “Untergang”. And this was translated as “downfall” by the movie-title-translator-guys.)

And now their domestic marketing almost seems to be the one lacking effort. If, I didn’t know better, I’d claim that Paramount agreed in the IRON MAN 3 buyout not to market the Trek sequel in any way that might impinge on the Disney picture’s release?