Enable Remarketing and Advertising Reporting Features in Google Analytics

To take advantage of Remarketing with Google Analytics and Remarketing Lists for Search Ads with Google Analtyics, you need to turn on Remarketing.

To see data in the Demographics and Interests reports, see GDN Impression data in the Multi-Channel Funnel reports, and take advantage of DoubleClick platform integrations, you need to enable Advertising Reporting Features.

Modify your property settings

This method applies only to web properties.

When you modify your property settings to support Remarketing and/or Data Collection for Advertising Features, then traffic to all your pages is subject to this type of data collection. If you want to implement these features for only portions of your site, then you need to modify the tracking code for each relevant page, and leave these property settings off.

If you do not want to collect data for Advertising Features, be sure that both of these options are set to OFF, and that your tracking code is not configured to collect this data.

Modify your tracking code

Modifying your tracking code for a web property is not required to enable Remarketing and Advertising Reporting Features. The preferred method of enabling these features is to modify your property settings as described above.

You can modify your tracking code to enable Display Remarketing and the Advertising Reporting Features. If you want to enable Remarketing Lists for Search Ads, you need to use the property settings described above.

If you choose to enable Display Remarketing and the Advertising Reporting Features by updating your tracking code, you need to make only a simple, one-line change to your code as described in the following sections. This modification does not impact any customizations you have previously made to your code.

There can be circumstances where you have made these updates to the tracking code on only portions of your site, and then subsequently enabled these features via the property setting, which enables collection of the advertising cookies on all your pages. In these circumstances, if you want to disable collection of the advertising cookies for any of the pages you previously modified, you need to revert the tags to their original states.

The same holds true under circumstances where you have tagged your entire site to enable these features: to disable these features for an individual page, you need to revert to the original tracking code.

If your web property is using Universal Analytics (analytics.js), then you can enable these features for your entire site by updating your property settings, or for individual pages by modifying your tracking code.

If your web property is using Classic Google Analytics (ga.js), then you can enable these features only by modifying your tracking code.

Enable Remarketing and Advertising Reporting Features for an app

When you enable these features for an app, then Google Analytics collects the information it normally does, as well as anonymous information associated with mobile advertising IDs.

To enable these features for an app, you need to modify the Analytics tracking code that you have included in your app code. The examples below explain how to modify the tracking code for Android and iOS apps.

To enable these features for Android, modify your Google Analytics tracking code to collect the advertising id. Call the enableAdvertisingIdCollection method on the tracker for which you want to enable these features. For example:

To enable these features for iOS, collect the IDFA (Identifier for Advertisers). To enable IDFA collection, link the libAdIdAccess.a and AdSupport.framework libraries to your application and set the allowIDFACollection to YES on each tracker that will collect the IDFA. For example:

Related resources

Google Tag Manager gives you the power to create and update tags for your website and mobile apps, any time you want. It gives marketers greater flexibility, and it lets webmasters relax and focus on other important tasks.