Build a high-quality email list that will actually convert to sales

As the old marketing saying goes, “the money is in the list.” If you’re not familiar with this concept, the basic idea is that the size of your mailing list and the number of mailings you send to it determine how much income you will get.

But if you’re just getting started in email marketing, how do you get that money-making list to send your emails to? You may be tempted to just purchase a list — but we strongly advise against it. In addition to the poor results that are typically obtained from purchased lists, you also risk developing a reputation for annoying people with unsolicited emails and possibly even getting blacklisted for spam activities.

The better solution is to build your own opt-in list through your website. “Opt-in” means that the people on your list have requested to be on the list — they’ve opted in. And that means they’re interested in you and your products/services… and they’re willing to listen to whatever you have to offer them.