Laura Fish, B Card 2014

The Project: I began this effort, trying to keep away from conventional logo brandmark. I started thinking about my career development over the years, my skills, and unique attributes; this super long brainstorming session produced a long list of respective adjectives. Instead of attempting to create a logo that would embody a larger message, I started exploring a handful of iconic symbols. As it unfolded, 4 icons became 8, 8 became 16, and 16 turned into a final 24. Arranging the 24 icons to proved a challenge in terms of information design… but, there's definitely a method to the madness!