Microsoft's Point-and-Shoot Promo Solution

A high-tech initiative that uses mobile phones to deliver foodservice discounts and promotional messages to users has recently finished a successful pilot and been rolled out to Microsoft's Puget Sound locations in Washington State. The initiative is based on Tag technology, which uses bar-code-like icons that are scanned using the camera on a phone loaded with the free Tag reader application.
The scan then hyperlinks the phone to a website containing a discount offer, a promotion or ...

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