AR State Police Issue Ticket for Marketing Services

Fri., Jan. 25, 2019

The Arkansas State Police has issued a request for proposal for agencies providing advertising and marketing services.

The law enforcement agency wants an advertising and marketing firm to develop, conduct and manage a statewide highway safety media plan for Arkansas’ highways that can contribute to saving lives and reducing injuries on the state’s roadways.

The ASP’s envisioned marketing plan would include coordinating media, highway safety communications and public education activities to influence safe traffic behavior among the public.

Anticipated annual budget for the project is $1.9 million with $1.5 million expected to be allocated toward paid media.

The anticipated starting date for the contract is June 1 and is expected to run for an initial term of a year, with the possibility of renewal for up to six additional one-year consecutive terms.