Blockchain Project To Make Affiliate And Referral Marketing Accessible To All Businesses

A new platform is using Blockchain to make smart marketing programs affordable and practical for small and medium-sized businesses.

Gagapay Network says word-of-mouth marketing is one of the most powerful tools around for establishing a loyal base of frequent customers – with research by Nielsen suggesting 89 percent of shoppers trust recommendations from people they know above everything else.

Despite this, the start-up argues that too few companies are embracing this technique – often because they have no understanding of which strategy will yield the best results or lack the time and manpower to manage and track a program.

In its white paper, Gagapay Network cites Webprofits research that suggests 75 percent of companies find referral programs to be the lowest-cost method of attracting new clients, with 78 percent claiming they are “more loyal than other customers.”