The Easton, Pennsylania-based company revealed in March that its yellow-colored Dandelion crayon would be retired after 27 years, to be replaced with a brand-new intense blue one in its 24-count box. Bluetiful is Crayola’s 19th blue color and will be available “quickly,” the company stated.

“In Kindergarten we teach nonsense words due to the fact that they are necessary for learning how to check out,” Catherine Baublitz, a kindergarten instructor in Atlanta, told CNN. “Nonsense words become part of entire words. (They) assist with discovering syllables and help to construct confidence in decoding.”

“I like it @Crayola Get kids to discuss language usage in creating brand name & & products.It’s not about spelling. It has to do with #Creativity,” wrote one.

Another called it his “brand-new preferred portmanteau word,” and others stated it merely “gorgeous.”