No, FDA Has Not Approved Sweetmyx; Another Reason To Fix GRAS Regs

“Have you ever heard of this new ‘sweetness enhancer’ that just got approved by the FDA? It’s called Sweetmyx and is made by a company called Senomyx, and is apparently licensed by Pepsi for exclusive use. All I can really find out about it is that it enhances the sweet flavor of other sugars, so soda companies can use less sugar in their regular products. … Do you have any insight about it?”

“Sweetmyx, a new ingredient by Senomyx Inc. (SNMX), received approval for foods and beverages, clearing the way for PepsiCo Inc. (PEP) to use it to make lower-sugar beverages taste sweeter.

“The Flavor and Extract Manufacturers Association’s expert panel has determined that Sweetmyx is generally recognized as safe as an ingredient, San Diego-based Senomyx said today in a statement. PepsiCo has the exclusive right to use the product, a so-called flavor modifier, in many nonalcoholic drinks under a 2010 agreement.”

“On March 11, 2014, Senomyx, Inc. issued a public statement suggesting that its food ingredient Sweetmyx (also known as S617) was generally recognized as safe (GRAS). The statement appeared to suggest that the U.S. Food and Drug Administration (FDA) had made the GRAS determination. In fact, the agency had not made this determination nor had it been notified by Senomyx regarding a GRAS determination for this food ingredient. The company’s statement has been corrected and now notes that a third party organization made the determination.

“A company can make an independent GRAS determination without notifying the FDA. However, the agency does have a voluntary GRAS notification program whereby a company can inform the FDA of the company’s determination. The FDA maintains an inventory of such GRAS Notices on its website, allowing the public to confirm whether FDA has filed and responded to a GRAS notice.

“When making a GRAS self-determination, companies should not state or imply that the FDA has made a GRAS determination on their food ingredients.

Investors are fooled all the time by some idiots who state things like SNMX sweetner was approved by the FDA. That was the reason why the stock went higher. Now we get this news about it was never approved by the FDA. Who the hell we suppose to believe.

BB

Another good reason to eat/drink REAL, WHOLE foods especially ones produced without poisonous pesticides.