Trump Eyes Expansion in So. Korea

The Trump Organization has appointed licensing agent Infiniss to oversee expansion of the Donald J. Trump Signature Collection in South Korea.

Infiniss will implement and launch a line of men’s activewear, sportswear and accessories for the brand.

“South Korea is a country that understands and appreciates great quality, which is what the Trump name stands for,” says Cathy Hoffman Glosser, executive vice president, global licensing, The Trump Organization. “Our luxury golf properties offer an unsurpassed experience and together with Infiniss, we aim to bring that experience to customers. Infiniss has a great understanding of the brand and we have every confidence that they will be successful in helping to build a meaningful Trump program.”

“We are honored to work with such a well-known brand as Trump for the South Korean market,” says Jason Lee, managing director, brand management division, Infiniss. “We will develop a comprehensive licensing program to convey the brand’s values to Korean consumers. We are excited to begin building the brand in Korea under close partnership with The Trump Organization.”