There are countless fashion brands that offer maternity wear for expectant mothers, but the same can hardly be said of maternity beauty, personal care products and cosmetics. HATCH is a lifestyle and fashion brand that is out to change this with the introduction of its 'Hatch Mama' beauty collection.

All of the products formulated by chemists and herbalists are made with natural and non-toxic ingredients that are pregnancy-safe. This range includes solutions targeted to a variety of specific pregnancy concerns, such as the Belly Oil for stretch mark reduction and the soothing, anti-inflammatory Nipple + Lip balm with mango butter, pomegranate and acai.

The collection also addresses issues such as hair loss after giving birth with its Strength + Shine daily fortifying hair oil, which nourishes with avocado oil and pea sprout essence.