9 Conversion Rate Killers you Need to check today

9 Conversion Rate Killers you Need to check today

Internet penetration has been increasing with an average of 8% from the past few years. This has led many businesses to come online.

E-commerce has set increased its share in global retail sales from the past few years at a considerable rate. E-commerce business has been increasing at an average of 20% year-on-year from the past few years and is expected to cross $4.88 Trillion by 2021.

Amidst all this, eCommerce businesses are still struggling to convert website visitors into customers. Despite heavy marketing spends, the conversion rate is one of the major worries of eCommerce players.

4. Exit Intent PopUp

One thing which has annoyed a lot of internet users is the use of a Pop-Up. People have always criticized a pop-up window while browsing through a web page.

But do you know that if used at the right time, a pop-up window can boost your conversion rate by up to 20%?

I’m talking about Exit Intent Pop-ups.

When a user is browsing through your website and checks a product but then tries to leave, you can show them a pop-up offering some additional discount of 5-10%. It enhances the chances of a person end up buying the product.

5. Reviews are Important

While designing your website, you may think that your design and marketing will sell the product but you’re wrong.

A consumer tends to trust more on another user rather than product seller, hence it is necessary for you to get reviews from people.

According to research, nearly 70% of consumers rely on online reviews before making a purchase.

Even the eCommerce giant, Amazon understands the importance of reviews and places product rating just below the product primary details.

Reviews show the honest opinion of people about the product quality. As a seller, you’re also supposed to answer the reviews by acknowledging the issues (if any) and thanking customers for leaving good reviews.

A simple thank you may go far in building their connection with your brand. And a simple negative issue addressed will help in building your brand image showing that you care about your customers.

6. Personalize Referral Traffic

Organizations spend a lot on marketing their website. People come to your eCommerce portal from different sources like search engines, social media, email marketing etc.

You can’t treat all same. You need to go beyond traditional methods and offer Personalization. If you show them that the offer is meant for them exclusively based on the source, they are more tending to convert.

According to a report by Customer Contact Week, 66% of businesses believe that personalization is a quality that best defines customer-centric brands.

7. Shipping Charges Kill Conversion rate

You would understand the impact of shipping costs have on your revenue.

There is no doubt about the fact that people love free shipping. It may not make sense to you like this, but you would be amazed to know that, orders with free shipping costs around 30% higher in average order value.

You may offer a small shipping fee mentioned upfront rather than on check out page. It will make your policy transparent and gains the trust of customers.

8. Quality Product Images

In traditional or offline shopping model, touch and feel of a product have played an important role in customer’s buying behavior. This part of the shopping process has been missing in the eCommerce model.

Here, the image is the only aspect which convinces the customer to buy it. Hence, the image quality holds the maximum importance in the buying process.

Showing the product images in high-quality form different angles with zoomable functionality enables the website visitors to check the product thoroughly. They tend to trust you more for better information and end up becoming your customers.

An attractive product image can also be shared on social media channels which will increase brand popularity and traffic. It can also appear on search engines like Google Image search which increases your website overall rank and also brings you more traffic and conversion.

9. PageSpeed Matters

In the world of smartphones, high bandwidth internet connection, nobody wants to browse a website which takes too much time to load.

Did you know, 40% of people abandon a website that takes more than 3 seconds to load.

You would not want your eCommerce store to be on the list of abandoned websites. This will have the following effects: