Heron Serif Family

The Heron Series started with a commission by Joe Heroun, Art Director of Men’s Health, for a new headline face. Cyrus Highsmith designed a compact, straight-sided sans with taught flattened curves inspired by industrial, machine-made letters. To expand the scope and versatility of the design, Highsmith added a steadfast slab-serif and developed the two families into a full-fledged series of 40 styles for both strong headlines and space-saving body copy. Font Bureau, 2012