May 2, 2008 Absolut Colors: New Limited Edition

New “second skin” for Absolut Vodka to celebrate 30 years of Rainbow Flag - the symbol for all gays and lesbians - is going to be available soon (July 15, 2008). Read more in this Swedish press release. I couldn’t find anything in English. For information thanks to Mr. B.

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37 Responses to “Absolut Colors: New Limited Edition”

ABSOLUT COLORS IS A TRIBUTE TO DIVERSITY AND INDIVIDUALITY
ABSOLUT VODKA is widely recognized as one of the first consumer brands to embrace the lesbian and gay rights movements, with supportive relations to the LGBT community dating back to the early eighties. Now, as the rainbow flag, the overarching symbol of the LGBT movement, turns 30, ABSOLUT joins the celebrations with a dedicated initiative, ABSOLUT COLORS.

“ABSOLUT COLORS builds on our history as a brand that has always encouraged people to be who they are”, says Nina Gillsvik, International Brand Director ABSOLUT at V&S Absolut Spirits. “Almost thirty years ago, when our company decided to do our bit in supporting the rights of the individual, we were considered bold. Today we can look back on those days and that decision with pride. For us, ABSOLUT COLORS is a natural way to continue to inspire people to let their true colors shine and be proud of who they are.”

ABSOLUT COLORS will be introduced in May, with the launch of a limited edition package inspired by the rainbow flag where the text on the bottle carries a message on embracing diversity. Apart from the special edition bottle, the ABSOLUT COLORS initiative will also include a limited edition cocktail book – the ABSOLUT COLORS Cocktail Collection. The book is a stylish guide to colorful drinks, based on the six colors of the rainbow flag.

“There are few brands that can honestly say that they have helped to make a difference”, says Gilbert Baker, creator of the rainbow flag. “In my mind, and with my perspective, ABSOLUT can definitely take pride in being one of few that supported lesbian and gay rights in times when support was needed. I am glad to see that the support continues and it is my sincere hope that ABSOLUT COLORS will help encourage people to let their true personality shine through.”

In 1978, Gilbert Baker of San Francisco designed and made a flag with six stripes representing the six colors of the rainbow as a symbol of gay and lesbian community pride. Slowly the flag took hold, and today it is recognized by the International Congress of Flag Makers, and is flown in lesbian and gay pride marches worldwide. This year the flag acts as a symbol of progress made, and friends of the movement are invited to join the celebrations.

The limited edition ABSOLUT COLORS bottles and cocktail book will be available in travel and duty free stores as well as in retail stores in selected markets. Funds raised from the sales of the bottle and book, and also funds from an online campaign and initiatives on local markets will be donated to InterPride, The International Association of Lesbian, Gay, Bisexual, Transgender and Intersex Pride Coordinators, to support the organization’s worldwide networking, education and mutual support of member LGBT Pride Organizations. The Pride movement has three main premises: that people should be proud of their sexual orientation and gender identity, that sexual diversity is a gift, and that sexual orientation and gender identity are inherent and cannot be intentionally altered.

“We are honored to be a part of the ABSOLUT COLORS initiative. ABSOLUT has proven to be a longterm and reliable supporter of the LGBT community, says Russell Murphy, co-president of InterPride. “We will use the funds to support economically disadvantaged members of our organization so that they can take part in our educational program and become better equipped for carrying out the Pride message on local level.”

311,000 ABSOLUT COLORS bottles have been ordered worldwide, ensuring that this ABSOLUT packaging will be available to all consumers who want to celebrate the rainbow flag and the LBGT movement.
The ABSOLUT COLORS bottle is available on selected markets from May 2008.
The ABSOLUT COLORS Cocktail Collection has been printed in a limited edition and is available on selected markets from May 2008.
The rainbow flag colors and the chapters in The ABSOLUT COLORS Cocktail Collection are purple, blue, green, yellow, orange and red. The colors stand for spirit, serenity, nature, sunlight, healing and life.
Over the last 25 years, ABSOLUT has invested more than $20 million into the LGBT community, with some of those marketing dollars supporting LGBT organizations and events such as the GLAAD Media Awards, the 25th anniversary of the rainbow flag and the Gay Games. ABSOLUT also has supported various gay and lesbian community centers, film festivals and pride parades.
ABSOLUT COLORS has been developed together with design agency Family Business (packaging), Great Works (digital media) and Jung (PR).

I’m not sure if you are aware that Soho Pride takes place on the 17th August 08.
Soho Pride is getting bigger and bigger each year and we are expecting even more people this year, it’s a great opportunity for branding and I was wondering Absolute Colors would consider getting involved by means of sponsorship.

Key Sponsorship Partner packages
Details and POA
Sponsorship Partners can be included in our coverage of the event, in the lead-up to and on the actual day.
We’ll promote the event across our platforms, including GaydarRadio, GaydarNation.com and gaydar.co.uk We can further amplify activity with promotions client promotions leading up to the event.
Extras can include sampling, street presence, demonstrations, branding in Profile bar

I have attached a media pack for your attention, please take a moment to look at it. Do not hesitate to contact me ASAP if you are interested in been a sponsor as your logo will need to be added to all our press related promo and information packs.

Was interested in this as i manage a bottleshop that is in a gay comunity..I would love to sell this product on your self..or at least get a few in for myself and friends that are interested..we live in Sydney..Australia…do you know where we can get the Rainbow bottle from…do yopu have a Distributor in Austrialia…or can I order direct from you..???

HELLO MY NAME IS MICHELLE WHO LIVES IN GREENVILE SOUTH CAROLINA AND I WOULD LOVE TO HAVE LIMITED EDTION KIT OF ABSOLUTE COLORS BECAUSE THE BOTTLE REPESENT ME SO WELL BEAUTIFUL,OR WEBSITE WHERE IM NOTIFY AS SOON AS READY FOR SALES THANKS. AND ALSO RUPAUL AND HER QUEENS DID LOVELY ON RUPALS DRAG RACE THAT’S WHERE I BECAME INTERESTED IN ABSOLUTE COLOR BOTTLE

i saw this bottle on rupaul’s show and desperatly want to know where i can get one…. please this is an emergency.i really need this bottle. thank you so much please contact me to let me know where i can get this bottle or if it is too late to get one. thank you

I would like information on where I can purchase this product,I think its a marvelous idea and I can’t wait to get a limited edition. I will ask my liquor stores about it(ocean county nj from essex co nj)

hi there
does anyone know where i can get a copy of or if someone has it a copy of absolut beirut?
i am willing to pay very good money for the ads (100+ dollars for it)
if anyone has it and would like to sell please let me know
brett

HELLO!
Can anyone kindly tell me where I can purchase this Limited Edition Absolut “Rainbow” Vodka, unopened, and still able to enjoy drinking to a once-in-a-life-time toast?
My precious and miraculous daughter is “coming-out” and as a supportive and unconditional loving mother, I think this would be a perfect drink to celebrate such an occassion!
Please post is you can offer any assistance.
Hugs to all the GLADD people ion the world!

Steven Warren, just go onto ebay and type in “absolute colours” and it should come up if available, last time i was on there they only had the bottle skin, but you never know when sum1 wants to sell :)