“Destinations north and south of the east coast capital cities are becoming busier, and development pressure has made some destinations less appealing to travellers looking to experience nature, particularly coastal.”

SCT has recently taken steps to further promote tourism in the region, focusing on our unique natural attractions.

These steps include creating a family of websites for major towns, employing a full-time digital and social media coordinator to make the most of tourism’s most critical media channels, and making digital advertising partnerships with other tourism agencies such as the National Parks and Wildlife Service and SCRTO.

“Our neighbours and the regional tourism body SCRTO enable us to work together to promote our strengths,” Mr Osborne said.