By Request At #4

The Elvis By Request : The Australian Edition CD has debuted at No. 4 on the Australian ARIA Album Charts. This is the equal highest chart position of any release since ELV1S : 30 #1 Hits [2002] 10 years ago. Three albums, Elvis : 2nd To None [2003], Elvis : The King [2007] and The Romantic [1994] reached No. 4 however not on debut. From The Heart peaked at No. 5 in 1992 and 'Presley : All Time Greatest Hits' No. 7 the previous year. Elvis Presley : 50 Australian Top Ten Hits 1956-1977 debuted at No. 9 in January 2010. The 'Elvis By Request' album contains the 40 favourite Elvis songs as voted for by his Australian fans. To debut at No. 4 is a most remarkable achievement particularly at this time of year. While the album has benefited from some very clever marketing from Sony Music [with more to come], all the promotion in the world won't sell a turkey, so clearly the concept has appealed as we expected it would. So with a great concept, title, cover art, fan picked track listing and the massive media coverage of the release on August 16 we have Elvis riding high on the charts once more.