Evine Live, Skittles And Seattle Seahawks’ Marshawn Lynch?

What the heck is Evine Live up to?

The home shopping network featured the Seattle Seahawks Super Bowl Champion All-Pro running back Marshawn Lynch in an exclusive appearance, “where he shared his favorite candy, Skittles, and helped football fans gear up for the start of the 2015 NFL season,” according to a press release from the network.

“Marshawn Lynch selling Skittles on EVINE Live was meant to be a fun way to deliver on the ‘Smile’ in our Shop.Share.Smile. promise to our customers,” Evine Live CEO Mark Bozek said.

“Providing our viewers with the unexpected entertainment that someone like Marshawn brings plus introducing 25 million Skittles and Marshawn Lynch fans to EVINE Live was a no brainer for us. We had a blast with Marshawn and I’m sure our customers enjoyed being a part of it too.”

Evine Live was selling a package of 36 packs of Skittles for about $15.