Thursday, 31 January 2013

A research conducted recently states that YouTube is the second most popular search engine after Google. Even if I doubt the validity of this research, I however cannot overlook the fact that the more varied your online content is the better for your business. Videos are an interesting way to engage your customers. If you have a video that is well made, it has the potential of going viral and generating hundreds of views. Humor plays a key role in videos going viral. In certain businesses however, getting a video channel in place might be difficult considering the mundane and business-like nature of the industry. However if given a little thought, generating content for making a video for such businesses might not be that difficult. You never know just a little bit of out-of-the-box thinking and a dash of humor may do wonders for your business!

Assuming that you have the necessary content for your video, herein I would like to share some basic tips to optimize your video.

Keyword Research: This is the foundation step for optimizing your video on YouTube. Use Google Adwords along with YouTube Keyword research tool to get insights into various suitable keywords for your video.

Title Tag/ Description/Tags: Once you have zeroed in on your keyword list, use them in your title tag,description and tags. Remember that search algorithms cannot read videos. The only way your YouTube video will come up in related search would be through the keywords you have used to optimize it. Also consider dropping your url (Home /Landing Page) in the description to get backlinks.

Friday, 9 November 2012

Is it ethical to buy followers and likes to boost business or name?

You
can now purchase twitter followers, Facebook likes and Youtube views
rather than waiting for ages to gather them naturally. Never be
surprised when you happen to pass-by such an ad placed, as this is
already into practice. Brands and celebrities hunt for fake social count
providers for commercialization purpose.

Search
for 'buy twitters followers' in whatever search engine you use, and it
turns up results from sites such as USocial.net, InterTwitter.com, and
FanMeNow.com. An unemployed former accountant operating from a house in
Warrington, Cheshire has set up a site named 'buyfollowerstwitter.co.uk'
two months back showing guaranteed results in just three to four days.
Other such sites are - Blumpo, uSocial and Social Promotionz.

This
recent issue of politicians and celebrities who exploited 'Twitter
followers' just for the purpose of self-promotion made headlines when
Mitt Romney’s Twitter following jumped by more than 100,000 in one
weekend, a growth rate with no feasible explanation. Lady Gaga, Barack
Obama, Rihana, Britney Spears, Kim Kardashian, Nicki Minaj, Ellen
DeGenerres, Justin Bieber, Taylor Swift, Justin Timberlake, Oprah
Winfrey, Katy Perry, and Shakira, are few among others, who got stripped
down.

Tool to sort fake

Status People introduced
a new application, capable of detecting the number of fake followers
that a particular Twitter account has. This tool can analyze 100,000
most recent followers of a particular account, and could give you the
accurate count of fake or inactive accounts which are among the huge
fan-list of celebrities. 'Fake' means those accounts which are setup
just for the purpose of following people or send out spam, which have no
followers for themselves but are active followers of too many of the
others. 'Inactive' means that account which lacks activity for quite a
while. A good account refers to one with followers and being followed
with regular tweets and conversations.

Every
twitter account will have some fake followers for sure. If the fakers
are below 20 percent then you are on the safer side. This tool is for
sure to warn people from buying fake followers, though it will not be
able to put a full stop to this problem.

When Business Insider experimented
this tool with a list of 20 top ten brands in hand , the results as
they claim were shocking. The results are compiled as follows:

Consequences:

Have
a look at an ad placed by a fake follower’s provider - "I will deliver
1,200 retweets plus 1,200 favorites and promote it to 430,000 followers
within 12 hours for $5." If this practice continues and social networks
when they reach a state of exhaustion cleaning their interface, it ends
in a state where people will no longer rely on numbers (even if they are
for real). If one third of the numbers ends up as fake, that will be
the only go, since people will get confused to conclude.

The
main reason behind companies getting fake followers is to boost their
ad revenue, since ads are placed on the basis of the number of followers
they have. 75 percent of those who have purchase fake followers have
their web address in their profile page of Twitter. Brian Blau, Analyst
at Gartner says, "I think what they're intending to do is get a handle
on it before it gets really out of control." It’s worth noting that
marketing people place advertisements in your fake account page. If this
continues, it is for sure to emerge as an irreversible sin over social media and its reliability.

What is socialmedia's stand?

CNET
reportedthat about 4.8 percent of the Facebook accounts were
duplicates, while 2.4percent were user-misclassified accounts, and 1.5
percent was undesirable ones.Lately after these allegations, Facebook
announced that "less than 1% oflikes on any given Page will be removed"
and the new system "will nothave any sizeable impact on any Page,
providing they and their affiliates havebeen abiding by our terms.”
Their official blog says, "Newly improvedautomated efforts will remove
those Likes gained by malware, compromised accounts,deceived users, or
purchased bulk Likes." Facebook has started takingefforts to crack down
on all fake activities that persist in its medium. Thecourage to act
upon criticism is one best thing to be appreciated.

There
are anumber of service providers who sell fake twitter followers for
the sociallydeficient. What makes it unfortunate is that the only way to
get rid of thesefake twitter accounts is to individually block them or
report them for spam.After that, "Protect my Tweets" option is to be
turned on and alsodeclining every other requests coming from spam
accounts is important to avoidsuch faker problems in future.

Making haywhile...

Cleaning
up asocial network which engages a huge number of people's interests
and theirbusiness activities altogether is essential, since it paves way
for people toland on the page they wish to as well as to get more
accurate count of theirfan base and demographics.

A
prestigiousissue for celebrities with Twitter accounts to have huge fan
following."Who has credibility/is huge/is popular?" kind of queries
raise insuch cases. Rather than building fake numbers, what PR people
(associated withcelebrities and brands) should concentrate on is to have
some sorts ofmeaningful and useful engagements for their clients to get
news buzz. Lots ofthem prevail, and the challenge lies in identifying
them right.

Wednesday, 7 November 2012

Branding at the individual, small or even medium level is a difficult
endeavor. However, there are little excuses for inadequacies these days
as Google makes it more difficult to rank with content marketing that
isn’t “brand friendly” – that is, tactics that are one-off gray or
black hat link building techniques.

Today, we must function as brands, and the reality is that although
we imagine companies like Kellogg’s and SeaWorld as the behemoths of
brand marketing – companies with lackluster websites but still the
ability to generate links eight times quicker than us – we are very
capable of reflecting a similar identity online due to benefits of
miniature scale we can create for ourselves through the proper marketing
channels that brands often experience and build on offline.

Link Building with Momentum in Mind

We’ve left behind the term “link building” and must instead focus on
identities like “link development” through content marketing. If we
build our businesses and link development competencies with the idea
that we must build scale, we’ll be a lot more successful with our
efforts because we will develop competencies.
What does this mean?

No more one off guest posting for links. Yes I am guest posting here,
but I am doing so with the intention of building authority and
referrals, and actually, the link matters little to me because I don’t
do much SEO for my own blog.
Hopefully some of you follow my blog or follow me on Twitter, which will
create an audience that will multiply my future efforts online.

If I simply blog for a link, that effort is reduced. If you want to
create scale (as you should), you’ll do similar. Yes, the link is
valuable, and you should aim for a combinatory effect with your guest
posting, but your sole intention should never be the link itself. In the
new world of content marketing, it’s no longer a valid excuse.

Creating A Snowball Promotion Strategy

Many brands have the benefit of content that serves itself, and only
need to release it into the wild to see the benefits it can create
online. Us small peons don’t, right? Well, the reality is that we do. We
can’t ever be Kellogg’s or SeaWorld, but we can have the “publish”
button that sites like SEOmoz enjoy – when thousands of eyeballs view
their content all at once.

This comes from deliberate, long practice of developing audience
through mechanisms like guest posting in the target markets our audience
operates in. Constantly releasing great content online and then
creating introductory “sticky” promotion elements will create the brand
mechanisms others enjoy. What are these introductory sticky elements?

I say “introductory” because these allow you to remarket to your
consumers for free – and are a few steps to the secondary, more powerful
sticky element, SEO. If we guest post or do PPC advertising, if we
never capture audience intent through one or more of these sticky
elements, we lose the potential to scale, because our cost per
acquisition continually rises.

This creates a negative brand efficiency if they do not, as
customers, follow/like/subscribe to content they enjoy – as such an
engagement is an introductory buy-in to your brand identity.

So this means your job, as a marketer, is not to initially think
about how you might get thousands of sales, but how you will create the
snowball promotion effect every time you release something online.
Because if you do not generate that snowball, even if you create a viral
sale effect, it will eventually become nothing.

Brands have that snowball effect – which is why every Apple event is
covered and talked about once one word is leaked out – and why Six Flags
can immediately touch thousands of eyeballs on their brand when a press
release is opened up. They built it, but they had it bad compared us –
they didn’t have the benefit of online, free promotion mechanisms to do
it. They had to do it through high cost per acquisition activities like
billboard, display and television advertising.

Build the brand snowball by:

Leveraging the maximum amount calls to action to social accounts on
your sidebar, after blog posts, and occasionally, within blog posts,
without appearing spammy

Most often releasing content to interested markets asymmetrical to
your own, such that they might have interest in future relevant content
of yours

Promoting content through all social channels relevant to your own
and not to channels where there isn’t much application (such as
Pinterest for Daily Blog Tips)

Creating memorable and brand-identifiable social accounts that are
easy to type in, easy to find, and match the company sales mission
across all available properties

Creating A Brand Effect in SERP Results

As you build those accounts, you will begin to effect a real change
in the search results, depending on your vertical. For example, SEOmoz, a
now established “brand” in SEO, has the benefit not just of ranking
well that being a brand provides, but also getting a higher clickthrough
rate because of it.
It is likely a higher clickthrough rate is a positive signal to
Google to actually rank you higher, which then gets you even more clicks
– and more links, and so it goes. But that’s not where it stops to
create a “snowball effect”. Obviously, hopefully you’ve now established
some search result rankings, and some sales. From here, build on that
efficiency and “snowball effect” by multiplying effort.
Do this by:

Signing up customers immediately for e-mail newsletters such that
they can serve as content promoters even if they can no longer be upsold

Immediately leverage a secondary call to action such as “follow us
on Twitter/like us on Facebook!” after they’ve completed a conversion
event

Creating content that is good enough to be talked about through word
of mouth, bringing new customers back to your website to then be pulled
into future promotion efforts through social and email campaigns

Using rel=author where applicable to create brand identity/quick
identification when potential customers use your services online

Hopefully posts like this can help push you to start creating your
own mini-brand online. SEO isn’t dead, but I believe winning a
competitive vertical by sustaining a business on one-off linking
strategies truly is.

Tuesday, 6 November 2012

Hello
Friends, it seems apart from being expert in their job Google engineers
also have the ability to foresee the future this am saying because
while developing Google+, they also developed an SEO carrier which
governs search results better than made by other search engines. However
going through the relevance of social networking websites like Facebook
and Twitter as a latest trend of promoting your products, but both of
them impede Google to access their data. This results in restricting
the effectiveness of their SEO campaign. But this problem does not
happen with Google+.

Let me explain this with an example.
For this search your name on Google+ and check first 100 results on
SERP. Just view the graph shown below you will notice difference in the
results:

However you can also use this example on
Twitter and Facebook, in-fact I also conducted same research and I
noticed that Google+ mainly controls the results. Even SEOmoz was taken
into consideration by Google+. This was one example you can carry out
the same example for huge million of people to understand relevance of
Google+. To utilize benefits of SEO there are different ways, in today’s
tutorial we shall be focusing on 10 different ways that will enable you
take an advantage of SEO.

1. Follow Links of your profile:

Before performing this step I would
suggest you to conduct this exercise on SEOmoz you will earn 200
Mozpoints . I would suggest you to provide qualitative comments before
you earn these Mozpoint. Whereas Google+ enables the person to get it
connected with other profiles. It also facilitates you to implant those
links to your bio supported by content which you want to insert. The
value of link displayed by Google+ comparative to other platforms is
much better indeed. It is authorized by both page and domain.

2. Implant links of other posts:

Google + also enables the person to
implant other links on your posts. For this you just need to mention the
URL address and Google automatically formats as link. The worth of
links enhances every time whenever it is shared or linked. For this let
us view the following example. It is a post posted by Alexia Tsotsis, it
has Page Rank 3 and Google caches it at regular intervals by Google.

Now if your post becomes universal or is shared, the value of links also increases.

3. Optimizing Title Tags of G+:

The very first word written on
Google+ post is considered as part of title of your post, that is
apparently related with ranking and place an important role in
determining ranking of your post. It is therefore suggested to make
selected keywords very carefully. You should know that it will be the
first impression of your post on others. This can be better understood
with help of illustration mentioned below. It is one of the post that is
posted by Danny Sullivan.

4. Superior Editing Features:

Google+ facilitates blog writers as
their own blogging place. In simple words it facilitates blogger to
amend his blog according to his choice as many as times he wishes. But
this is not same with Facebook or Twitter. However Facebook provides you
this facility but to certain extent on the other side Twitter provides
you the facility to delete your tweet once you have posted your tweet.
The relevance of this feature increases when your blog is universal and
you want to update with latest information at regular intervals. You
also have facility of editing title and any attached document also. All
this is possible only with Google+.

5. Indexing new page rapidly:

If you post any new content on
Google+, than Google will index that page instantly. There rumors that
new URLs are instantly crawled by Google. This truly vouches the
relevance of Google+ that is replacing twitter while performing Google’s
search option. In earlier times when you wished your website to be
indexed, you had to fill an application form and wait for your turn. But
this is time in current scenario but just clicking +1 button.

6. Get connected with inspirers:

Google+ provides the facility of
almost 17 different notifications options that facilitate you to get
connected with the inspirers within your own circle. These notifications
can be received in form of notification emails, SMS or through phone
depending upon the requirement of person. The 17 notification which you
may receive may be like this:

I. Mention them in a post

II. Share a post with them directly

III. Share a post and you’re in a circle they subscribe to

IV. Comment on a post they created

V. Comment on a post after they comment on it

VI. Add them to a circle

VII. Suggest new people to add to their circles

VIII. Tag them in a photo

IX. Tag one of their photos

X. Suggest a profile photo for them

XI. Comment on a photo after they comment on it

XII. Comment on a photo they are tagged in

XIII. Comment on a photo they tagged

XIV. Start a conversation with them

XV. Send them an invitation or update an event

XVI. Remind them about events

XVII. Any activity on events they created

7. Optimization of your snap to grab traffic:

It is believed that optimization of
your photo may also result in increasing traffic on your website. If you
have an eye catching photo followed by superb author tag will
undoubtedly enhance you to even lead over your contender.

8. Taste social media dashboard on Google+:

With its inception Google Analytics
has progressed well followed by social media reports. But if traffic on
your website decides your survival than you need to place any
information at front and placed in center. Going through this
requirement Adam Singer has developed a remarkable piece of art i.e.,
social media dashboard that can be used for free. This will expedite you
to with every necessary information from Google+ traffic and other
social networks Including:

On Site Social Actions, i.e. Google +1′s

Revenue per Visit by Social Network

Overall Traffic Stats by Social Source

9. Have a look to ranking of your Circle:

An interesting tool on Google+ is
circle count. This can be carried out by pasting your Google+URL to
chart that will display increase in number of your followers. This will
enable you to compare your posts with other profiles on Google+.

10. Make Practice of early adopter:

Although Google+ has witnessed
dynamic growth but still only 1 out 4 people uses Google+ in a month,
although number of logging users is increasing but still very less log
in. It is of none use until unless your circle member log in to Google +
regular. Even 10 minutes of visiting Google+ daily resulting in
increasing number of your circle. This can be done:

About Me

Amit here, looking for strong social networking groups with professional sector.Loves to like watching cricket, travelling, listening music.crazy for internet savvy..I have an 3 years approximately exp. on Internet Research.