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Friday, December 19, 2008

Marketing Genius

I've made it a habit of late to simply follow anyone who follows me on twitter at least until they do something annoying enough to get me to unfollow them. Recently I begun following a bloke who apparently specializes in craft businesses. Right after I followed him back, he sent a direct message asking me what my most pressing marketing question was. I thought about it for a bit and then realized that I really don't want to market myself at all.

I know that probably seem anti productive, but at this point I really don't want to bother. When I first started selling, sure I was jumping up and down and screaming look at me in as many ways as I could think of, but now I just want to maintain. I started the blog because I was told it was a good marketing tool, but honestly I just do it now because I like to write about my experiences and I couldn't care less if I'm getting more traffic or not. I started on twitter for the same reason and I certainly use it to announce that I just listed something or posted something, but I like it better for the interaction with like minded folk than as a ploy to get customers.

I don't post ads anywhere unless it's part of a team ad and I've really lost interest in expanding my store fronts to other venues. I don't sell at fairs or shows or any brick and mortar stores. I find I have enough business to justify my continued creations and I am sufficiently busy especially given that I have two small kids to take care of as well. Do I still want to be famous? Damn skippy, I do, but I'm content to keep making interesting pieces and waiting to be discovered. So my marketing plan is as little marketing as possible. I know, genius, right?

2 comments:

Too funny...I got the same message from the same marketing guy. I never noticed he answered. I think if you just keep perfecting your craft and designing while your children are small...the fame will come. Perhaps building your brand slowly also creates a longer lasting product, rather then a flash in the pan?