Robert Plutchik’s Wheel of Emotion serves as the core foundation for a lot of CopyPress’ work. It is the axis on which we build content that has a goal of being viral. For content to go viral, it must have an emotional appeal to it. Don’t believe me? Look at some of the top subreddit categories on Reddit.com. Funny, Aww, WTF are all characters on this wheel.

Now we have taken Plutchik’s wheel and put it into an illustrative form, so you can print, post, and share.

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