[T]he Echo thrives in an urban environment. Its understated looks and slim profile make it easy to dart through crowded areas like subways, shopping malls and the like, while providing the assurance that your belongings are always safe.

However, don’t let its discreet appearance fool you into thinking this is an ordinary bag. The Echo shares much of its DNA with the rest of the GORUCK packs and like them, this bag can take whatever you throw at it, and then some.

As usual, the photos are gorgeous and worth clicking for alone. Check it out.