Earick has worked for NiteRider for nine years in customer service, repair, sales and event support.

"We have been fortunate that Jason is so well rounded and can plug into virtually every department, but his organizational skills combined with his attention to detail with customer related concerns suit him best to his new position. At NiteRider, superior customer service is not only critical to our business, it is core to our mission and business values," said NiteRider founder and CEO Tom Carroll.

Prescott is returning to the San Diego lighting company. Prescott first began working at NiteRider in 1995 and built the platform for the company's extensive event and 24 hour race support. He worked for the company for seven years supporting sales and marketing.

During his time away from NiteRider, Prescott continued his passion for night riding. "I'm extremely happy to return and work with the company that virtually invented and perpetuated the night riding lifestyle," said Prescott.

The company will introduce its 2014/2015 cycling product line over the next four weeks and is currently expanding its outdoor product offering.