The UpTake: Arik Abel isn't content to wait and see whether his hometown of Raleigh can attract Google Fiber. Instead, he's launching a project to attract advertising and users to Google in hopes of impressing the tech giant.

A Raleigh, North Carolina startup has taken on a big mission, a task founder Arik Abel is tackling with a project he calls “Fibered Up.”

The startup? Everest Live.

The mission? Getting Google Fiber to Raleigh - and soon.

“Google Fiber is not asking us to do this,” Abel says, adding that his team is taking on the mission grassroots-style.

While the project will certainly highlight what Everest can do for enterprise, a showcase isn’t the goal either, he says. “This is an opportunity to get Google Fiber here,” he says.

Google announced last week it was considering the Triangle for an expansion of its Google Fiber network, a service that offers ultra-high internet speeds. And Abel hopes this project helps push Google over the edge.

“We are using our software and devices to demonstrate that we as a market can produce more content and pages using Google’s existing technology, effectively out-competing all of the other markets in the running, with a goal of selling the most advertising space and getting the most active new users to sign up for Google’s various existing projects and producing an interactive media hub that actively measures exactly how loud we can raise our voices and say we want them here,” he says.

Google, as an analyst explained to me on Friday, doesn’t make its profits from the Google Fiber network. It profits from ads sold. The faster the connection, the more ads you can click.

And Abel is targeting those numbers to entice the Silicon Valley giant to to Raleigh.

The project, called “Fibered Up,” is one of the first big initiatives for the startup Abel founded last year. His company aims to create a multi-platform channel for enterprise — basically a big, digital show-and-tell.

Lauren Ohnesorge covers information technology and entrepreneurship for the Triangle Business Journal.

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