Share via

The Avengers have ridden to the rescue of the country’s largest cinema
chain.

Cineworld recorded a 5 per cent rise in revenue from ticket sales in the first
19 weeks of the year as viewers flocked to see the blockbuster starring
Scarlett Johansson as Black Widow — among others, of course, the likes of
Thor, Hulk and Iron Man — over the bank holiday weekend. It has already
taken £40 million at the British box office.

That helped Cineworld, which has a quarter of the British market, to reduce
its reliance on cheap mid-week tickets and helped to boost its overall box