Time to Think Sustainably

At the core of the current crisis is a collapse of trust in financial markets. Can decision-makers inside and outside the financial sector help markets regain the trust of stakeholders? Trust enables people to do business with each other; it is a “bet on future actions”. In this way, it helps to deal with uncertainty and complexity. Trust placed in an organization or a person is closely linked with the perceived reputation, which again is based, simply said, on performance and values. What we have seen in recent months, is the crash of performance. And with performance, entire business models went down the drain. What is required to restore and maintain trust?