Summary

For courses in Small Business Management, Entrepreneurship, Starting a New Business, Running a Small Business, New Venture Management. This practical, best-seller teaches budding entrepreneurs the hands-on tools and techniques for launching and managing a small business the right wayand to imbue it with the staying power necessary to succeed and grow in today's competitive environment.

Table of Contents

SECTION I: THE CHALLENGE OF ENTERPRENEURSHIP

1

(35)

Entrepreneurs: The Driving Force Behind Small Business

1

(35)

SECTION II: BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS

36

(121)

Strategic Management and the Entrepreneur

36

(29)

Choosing a Form of Ownership

65

(27)

Franchising and the Entrepreneur

92

(29)

Buying an Existing Business

121

(36)

SECTION III: BUILDING A BUSINESS PLAN: MARKETING AND FINANCIAL MATTERS

157

(130)

Crafting a Winning Business Plan

157

(28)

Building a Guerrilla Marketing Plan

185

(34)

Creating a Solid Financial Plan

219

(36)

Managing Cash Flow

255

(32)

SECTION IV: SMALL BUSINESS MARKETING STRATEGIES

287

(120)

Pricing and Credit Strategies

287

(25)

Creative Use of Advertising and Promotion

312

(33)

Global Marketing Strategies for Entrepreneurs

345

(29)

E-Commerce and Entrepreneurship

374

(33)

SECTION V: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS

407

(60)

Sources of Equity Financing

407

(30)

Sources of Debt Financing

437

(30)

SECTION VI: LOCATION AND LAYOUT

467

(42)

Location, Layout, and Physical Facilities

467

(42)

SECTION VII: MANAGING A SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY

509

(69)

Purchasing, Quality Management, and Vendor Analysis

509

(37)

Managing Inventory

546

(32)

SECTION VIII: MANAGING PEOPLE: A COMPANY'S MOST VALUABLE RESOURCE

578

(36)

Staffing and Leading a Growing Company

578

(36)

SECTION IX: LEGAL ASPECTS OF SMALL BUSINESS: SUCCESSION, ETHICS, AND GOVERNMENT REGULATION

614

(99)

Management Succession and Risk Management Strategies in the Family Business