Best Global Brands report: Porter Novelli handles launchThe launch will be a combined effort involving the agency’s London and New York offices when the report is released on 4 October.

Best Global Brands is the definitive guide to the world’s leading brands and is based on rigorous analytics and Interbrand’s unique brand valuation methodology. Last year, Coca-Cola was crowned leading brand in the top 100 countdown.

The agency has been charged with streamlining the messages between both the London and New York launch, underlining Interbrand’s position as a leading global authority on brands.

Emma Reynolds, account director in Porter Novelli’s London office, said: ‘We will be co-ordinating a media outreach programme to make sure that the messages are strong and clear on both sides of the Atlantic.

‘We will tailor materials for the London audiences and make sure data and analysis that appeals to the UK media stands out and helps them with their coverage.’