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ChallengesAvaus is a strategy, marketing and technology consultancy headquartered in Finland. The €11 million company combines design and analytics with technology and data to help clients identify new ways to do business and grow the value of customer relationships. Like any growing organisation, Avaus is regularly hosting events and prospect visits to increase awareness and interest in the company's solutions. However, its marketing processes were manual, and many reminders were being dismissed each month, because the sales teams were uncertain how valuable the prospect was, or because they didn't have a complete view of the lead or opportunity.

SolutionAvaus acknowledged those reminders and other leads were very revenue-generating opportunities that needed to be followed up on. In response, the company selected Marketo based on its advanced vision for marketing automation and understanding of the impact of social media in the marketing mix. Because the cloud-based software is so easy to use and to deploy, Avaus was able to go live with Marketo in only six weeks.

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