What makes Media Giants different?

‘Fernwood’ is just one of the many magazines our supposedly e-content company has produced for clients.

We are not a marketing copywriting company.
We are not a public relations company.
We are not an SEO-specialist company.
We are not a video advertising company.

We are sometimes all of those things, but we are more than that.

We are a content company with deep roots in journalism, interviewing and storytelling. We can tell happy fun stories of success, or go down to the very deep end of human existence, using empathy and experience to treat difficult stories with respect.

We can write expert articles or scripts, conduct interviews or help with your content strategy.

Our clients trust us deeply, and expect elite results. We like to work in partnership with clients, and to offer as many ideas, strategic planning or original creative thought as a client may require. Or, you know, we can just deliver, to a client’s direction.

Both the company directors, Nick Place and Michael Roberts, started in journalism in the early 1980s. While working across all media, and running the company for 18 years, they have been known for strong humanitarian and ethical practices, starting with extremely loyal and happy employees.

Talk to a Giant

A Giant never sleeps. Well, ok, we sleep. But, you know, when awake we're happy to talk to you about new work or existing content we're creating. If Nick's involved, there will probably be coffee. This is Fitzroy after all.

nick@mediagiants.com.au

Media Giants through the ages

1893: Our first e-content office. Unlike Yahoo and other tech start-ups, our original HQ had beanbags featuring actual beans. A full 76 years before the ARPAnet was invented. (Company founder Lance Melrose is second from the left)

1934: Deep in the Depression, workers on Media Giants’ production team were only fed wheat chaff and water, a tradition that continues to this day.

1957: Media Giants has always invested in state-of-the-art technology. This is our original prototype for a tablet computer, affectionately nicknamed the iGiant.

1968: As Australia’s leading content company, with an almost mystical reputation for hero-making and heroic performances, we sometimes can’t help but become the story. Other media are transfixed. Here, key staff pose for ‘Life’ magazine (company founder Lance Melrose is second from the left).

1973: The Australian multi-media landscape has always been volatile. Here, Media Giants founder Lance Melrose and a young Rupert Murdoch go toe-to-toe over who is better at social media engagement for a client’s audience.

1985: Giant staff pose proudly next to our first rocket, which carried Giant-1, our initial WAP content satellite into orbit. Media Giants has since become the first Australian content company to put a reporter in space and then on Mars; an achievement that was later adapted into a popular feature film starring Matt Damon.

1987: Unfortunately, Media Giants attracted international headlines for all the wrong reasons after company founder Lance Melrose became carried away while receiving a Walkley Award nomination for Best Online Coverage of a Victorian Election from starlet Sophia Loren. Of all the other international media magnates, only Donald Trump stood by our founder, saying he couldn’t see any problem with it.

1989: Media Giants operatives work hard but we party harder! Here, company founder Lance Melrose entertains the children of unnamed Giant workers at the company Christmas party.

1997: Another day, another client meeting. Giant directors Nick Place and Michael Roberts prepare for a routine catch-up with a Sydney real estate client.

2001: At Media Giants, we have a reputation for training and developing great media operators. Everybody is an individual at the Giants. (Company founder Lance Melrose is pictured, second from the left)

2003: During the infamous dot-com crash, Media Giants faced a difficult choice: fall back on our traditional media skills, producing magazines and offline content, or form a marachi band and tour South America. We chose the Baja option and the rest, as they say, is history. Our competitors fell in the dot-com carnage and we survived to fight another day. (Company founder Lance Melrose is pictured, second from left)

2004: An early, ill-fated attempt at creating a Giantmobile for our reporters to travel in. We were going to call it the “Tesla”, but en route to a press conference with Madonna accidentally obliterated two entire blocks of Manhattan, and shelved the project, leaving the plans for our electric-run Giantmobile with some kid called Musk or something. (Company founder Lance Melrose is pictured, driving, second seat from the left)

2004: Media Giants is forever on the cusp of the latest internet trends and technology. Pictured is an early Giant attempt at claiming the market edge when “kiosks” were set to become the future of online delivery at a street level. Tragically, several Giants were killed soon after, attempting to create an early “portal”.

2005: A dark day for our company as Fly Dog is arrested, following what is now only occasionally referred to as ‘the rubber chicken incident’.

2006: In the online news world, being first to a story can be everything. Here, Giant reporters race operatives from Sportal and News Ltd to a Jana Rawlinson presser at the Melbourne Commonwealth Games.

2008: Client publishing can be a risky business. Here, a Media Giant reporter working for Citysearch, a then-client, helps police with their enquiries during an Australian Fashion Week launch.