Investing With Us

Choose How You Want to Invest With Us

Whether you're new to investing, an experienced trader or somewhere in between, Ally Invest offers a wide range of self-directed and managed investment products at some of the industry's lowest commissions. About Our Commissions

Annual Advisory Fee

Estimate Your Monthly Fee

Why Invest With Ally?

Ally Invest offers a wide selection of resources to help investors of all experience levels make the most of their investments, including advanced charting tools and numerous calculators.

Intuitive Trading Experience

We offer web-based trading on a streaming HTML 5 platform. Our dynamic trading experience means investors can manage their accounts, access their portfolios and make trades seamlessly across multiple devices. You can also access your account with mobile and tablet apps for iPhone and Android.

Customer Service

We take pride in providing our clients with the best customer service possible. When you contact us, you'll have 24/7 access to brokers who can answer your investment questions.

Build Your Knowledge

Access informational articles provided by Ally Invest to help you improve your understanding of investment strategies and market trends.

Account Protection

Ally Invest is a member of the Securities Investor Protection Corporation (SIPC), which covers customer claims up to $500,000, including a maximum of $250,000 for cash claims. While SIPC protects your funds in the case that Ally Invest fails, it does
not protect against investment losses from the market. Learn more about SIPC protection.

Ally Invest also has an additional coverage up to $37.5 million, including up to $900,000 in cash with an aggregate cap of $150 million.

Please note that protection does not cover forex and futures trading.

Select Your Investment Approach

Self-Directed Trading

For investors who want to manage their own investments, a variety of competitively-priced products with no account opening minimum. Start trading for just $4.95 per trade.

About

Terms & Privacy

Ally Financial Inc. (NYSE: ALLY) is a leading digital financial services company and a top 25 U.S. financial holding company offering financial products for consumers, businesses, automotive dealers and corporate clients. Ally Bank, the company's direct banking subsidiary, offers an array of banking products and services.

Deposit products ("Bank Accounts" on Ally.com) are offered by Ally Bank, Member FDIC. Zelle and the Zelle related marks are wholly owned by Early Warning Services, LLC and are used herein under license. Mortgage products are offered by Ally Bank, Equal Housing Lender , NMLS ID 181005. Credit and collateral are subject to approval and additional terms and conditions apply. Programs, rates and terms and conditions are subject to change at any time without notice.

Futures trading services are provided by Ally Invest Futures LLC member NFA. Trading privileges are subject to review and approval. Not all clients will qualify. View all Futures disclosures

Forex, futures, options and other leveraged products involve significant risk of loss and may not be suitable for all investors. Products that are traded on margin carry a risk that you may lose more than your initial deposit. Increasing leverage increases risk. Spot Gold and Silver contracts are not subject to regulation under the U.S. Commodity Exchange Act.

Forex and futures accounts are NOT PROTECTED by the Securities Investor Protection Corporation (SIPC).

App Store is a service mark of Apple Inc. Google Play is a trademark of Google Inc. Amazon Appstore is a trademark of Amazon.com, Inc., or its affiliates. Windows Store is a trademark of the Microsoft group of companies.

Equity Trades

Standard Pricing

Invest

$

Schwab

$

TD Ameritrade

$

E*Trade

$

Wells Trade

$

Ally Invest requires a minimum opening purchase order of $100.00 per order in OTCBB and Pink Sheet stocks and adds 1 cent per share on the entire order for stocks priced less than $2.00. Maximum commission per order not to exceed 5% of the trade value, with minimum commission of $4.95. Ally Invest does not accept opening trades for stocks below 1 cent per share. Commissions and fees from published web sites as of 4/11/2017. Some brokers may offer more competitive fees than the ones published if certain balances or levels of activity are met. Please contact each broker individually to confirm their commission schedule. See our fees.

Volume/Balance Pricing

Invest

$

$100,000+ or 30+ TRADES/QTR

Schwab

n/a

TD Ameritrade

n/a

E*Trade

$

30+ TRADES/QTR

Wells Trade

n/a

Ally Invest offers volume/balance pricing of $3.95 per equity trade and 50 cents per options contract for users who make 30 or more trades in the prior calendar quarter and/or maintain an average daily balance of more than $100,000 in the prior calendar quarter. Volume/balance pricing begins on day 1 of the first quarter of eligibility. Ally Invest charges an additional 35 cents per contract on certain option index products where the exchanges charge fees.

Option Trades

10 Contracts

Ally Invest

$

Schwab

$

TD Ameritrade

$

E*Trade

$

Wells Trade

$

Volume/Balance Pricing

Ally Invest

$

E*Trade

$

100 Contracts

Ally Invest

$

Schwab

$69.95

TD Ameritrade

$81.95

E*Trade

$81.95

Wells Trade

$109.95

Volume/Balance Pricing

Ally Invest

$

E*Trade

$54.95

Commissions and fees from published web sites as of 4/11/2017. Some brokers may offer more competitive fees than the ones published if certain balances or levels of activity are met. Please contact each broker individually to confirm their commission schedule. GTC orders: Partial executions received on different trading days will be charged separate commissions.

Volume/Balance Pricing Ally Invest offers volume/balance pricing of $3.95 per equity trade and 50 cents per options contract for users who make 30 or more trades in the prior calendar quarter and/or maintain an average daily balance of more than $100,000 in the prior calendar quarter. Volume/balance pricing begins on day 1 of the first quarter of eligibility. Ally Invest charges an additional 35 cents per contract on certain option index products where the exchanges charge fees.

Margin Rates

Margin Balance

Invest

TD Ameritrade

E*Trade

Wells Trade

$1,000,000 +

4.50%

7.00%

6.50%

7.25%

$500,000 - $999,999

5.25%

7.75%

7.50%

7.75%

$250,000 - $499,999

5.75%

7.75%

8.00%

8.25%

$100,000 - $249,999

6.75%

8.00%

8.50%

8.75%

$50,000 - $99,999

8.00%

8.25%

9.00%

9.25%

$25,000 - $49,999

8.75%

9.25%

9.50%

9.75%

$10,000 - $24,999

9.00%

9.50%

9.75%

10.25%

$.01 - $9,999

9.00%

9.75%

10.00%

10.25%

Ally Invest

4.50%

TD Ameritrade

7.00%

E*Trade

6.50%

Wells Trade

7.25%

Ally Invest

5.25%

TD Ameritrade

7.75%

E*Trade

7.50%

Wells Trade

7.75%

Ally Invest

5.75%

TD Ameritrade

7.75%

E*Trade

8.00%

Wells Trade

8.25%

Ally Invest

6.75%

TD Ameritrade

8.00%

E*Trade

8.50%

Wells Trade

8.75%

Ally Invest

8.00%

TD Ameritrade

8.25%

E*Trade

9.00%

Wells Trade

9.25%

Ally Invest

8.75%

TD Ameritrade

9.25%

E*Trade

9.50%

Wells Trade

9.75%

Ally Invest

9.00%

TD Ameritrade

9.50%

E*Trade

9.75%

Wells Trade

10.25%

Ally Invest

9.00%

TD Ameritrade

9.75%

E*Trade

10.00%

Wells Trade

10.25%

The base rate of 3.25% is set at Ally Invest Securities' sole discretion with reference to commercially recognized interest rates, such as the broker call loan rate. All rates are tiered using the Base Rate plus a standard percentage. Base rates and the corresponding tiers are subject to change without prior notice.

Commissions and fees from published web sites as of 2/14/2018. Some brokers may offer more competitive fees than the ones published if certain balances or level of activity are met. Please contact each broker individually to confirm their commission schedule. Rates are negotiable for active traders. Contact us to learn more.

OEX and XAU Options American Style Cash settled options

Due to recent market volatility, option trades and positions involving OEX and XAU options must be held in a level 6 approved option account with minimum account equity of $100K.

Long Stock: Equities between $3.00 and $6.00

Initial and Maintenance:

50% of purchase price

Long Stock: Equities above $6.00

Initial:

50% of the purchase

Maintenance:

30% of current market value (50% for concentrated accounts, when one security constitutes 50% or more of the account market value, 40% when one position constitutes 35-50% of the account market value and 35% when a position constitutes 25-35% of the account value).

Short Stock: Equities below $5.00

Initial and Maintenance:

The greater of: $2.50 per share
OR
100% of the market value + sale proceeds

Ally Invest does not allow new short positions on stocks below $5.00.

Short Stock: Equities above $5.00

Initial:

The greater of: $5.00 per share or 50% of the market value + sale proceeds

Maintenance:

The greater of: $5.00 per share + 100% of current market value
OR
40% of the position market value (50% for concentrated accounts, when one security constitutes 50% or more of the account market value) + 100% of current market value

Options: Short Uncovered (Naked) CALLS

IN and OUT of the Money CALLS Initial + Maintenance:

The greater of: 30% of the underlying MARKET price plus the premium minus any out-of-the-money amount
OR
15% of the underlying MARKET price plus the premium
Ally Invest maintains a minimum margin requirement of $100 per uncovered short options contract.

Options: Short Uncovered (Naked) PUTS

IN-the-Money PUTS Initial + Maintenance:

The greater of: 30% of the underlying MARKET price plus the premium
OR
15% of the underlying STRIKE price plus the premium

OUT-of-the-Money PUTS Initial + Maintenance:

The greater of: 30% of the underlying MARKET price plus the premium minus the out-of-the-money amount
OR
15% of the underlying STRIKE price plus the premium
Ally maintains a minimum margin requirement of $100 per uncovered short options contract.

Options: Covered Calls

Initial:

Initial margin requirement on long stock (50% of long stock position). Long underlying position must be valued at lower of current market value or call exercise price for margin equity purposes.

Maintenance Margin:

Maintenance margin requirement on long stock (30% of long stock position. 65% if concentrated).

Options: Covered Puts

IN-the-Money PUTS Initial:

Initial margin requirement on short stock (minimum of 50% of the short stock market value plus sale proceeds, please see above for short stock requirements) + the in the money amount of the short options.

IN-the-Money PUTS Maintenance:

Maintenance margin requirement on short stock (minimum of 40% of the short stock market value plus sale proceeds, please see above for short stock requirements) + the in the money amount of the short options.

OUT-of-the-Money PUTS Initial:

Initial margin requirement on short stock (minimum of 50% of the short stock market value plus sale proceeds, please see above for short stock requirements).

OUT-of-the-Money PUTS Maintenance:

Maintenance margin requirement on short stock (minimum of 40% of the short stock market value plus sale proceeds, please see above for short stock requirements).

Options: Credit Spreads/Short Verticals

Initial + Maintenance:

Difference between the strike prices multiplied by the number of contracts (x100).

Options: Short Straddles/Strangles

Initial + Maintenance:

The initial margin requirement for the short put or short call, whichever is greater, plus the premium of the other option.

Options: Short Call or Put Calendar Spreads

Initial + Maintenance:

Same requirements of the short call or put.

Options: Short Butterflies/Condors

Initial + Maintenance:

Same requirements of the short vertical spread of the butterfly or condor.

Options: Call or Put Back Spreads

Initial + Maintenance:

Same requirements of the short vertical component of the backspread.

Options: Call or Put Ratio Spreads

Initial + Maintenance:

Same requirements of the quantity of short options in excess of the quantity of long options.

Options: Short Box Spreads

Initial + Maintenance:

Initial margin requirement is the difference between the long and short strike prices.

Options: Short Iron Butterflies/Condors

Initial + Maintenance:

Initial margin requirement is on one of the short verticals of the iron wingspread.

Mutual Funds

Bonds and CDs

Bonds

$1.00 per bond
($10.00 minimum, $250.00 maximum) per transaction

Treasuries

$1.00 per Treasury
($10.00 minimum, $250.00 maximum) per transaction

Certificates of Deposit (CDs)

$24.95 per transaction

Ally Invest may act as principal on any fixed-income transaction. When acting as principal, we will add a markup to any purchase, and subtract a markdown from every sale. This markup or markdown will be included in the price quoted to you and you will not be charged any commission or transaction fee for a principal trade.

Regulatory Fees

SEC

.0231 per $1,000 principal (sells only)

ORF (Options Regulatory Fee)

.0378 per contract (buys and sells)

TAF (Trading Activity Fee)

.000119 per share (equity sells)

TAF (Trading Activity Fee)

.002 per contract (option sells only)

Financial Industry Regulatory Authority (FINRA) transaction fee (TAF) This fee is charged on all stock and ETF sales at a rate of $.000119 per share with a minimum charge of $0.01 and a maximum charge of $5.95. This fee is rounded up to the nearest penny. Bonds are also subject to a TAF fee and can be charged up to $0.75 per bond traded, regardless of the bond's par value.

Credit Interest

Cash balances do not currently earn interest. You may request that your account be enrolled in an interest-bearing Federal Deposit Insurance Corporation (FDIC) insured deposit sweep program. See current yield and additional information.

Service Fees

$30.00 Plus interest for any trades from the earlier of the settlement date or date of deposit

Returned ACH

$30.00

Returned Wires
Applies to attempted third-party wires

$30.00

Pre Pay Settlement Fee

$20.00

Stock Certificate Deposit DTC Rejection Fees

$175.00

Stock Certificate Deposit Processing Fee
Commission on stock certificate deposited into Ally Invest will be equal to 5% of the principal amount of the trade. Stock Certificates cannot be used to fund a new account.

$300.00 per certificate

Non-transferable security charge per position.

$20.00 per month

Vault Fee
Restricted certificates held for missing paperwork, certificates for securities that are not DTC eligible, etc.

Equity Trades

Standard Pricing

Invest

$

Schwab

$

TD Ameritrade

$

E*Trade

$

Wells Trade

$

Ally Invest requires a minimum opening purchase order of $100.00 per order in OTCBB and Pink Sheet stocks and adds 1 cent per share on the entire order for stocks prices less than $2.00. Maximum commission per order not to exceed 5% of the trade value, with minimum of $4.95. Ally Invest does not accept opening trades for stocks below 1 cent per share. Commissions and fees from published web sites as of 2/14/2018. Some brokers may offer more competitive fees than the ones published if certain balances or levels of activity are met. Please contact each broker individually to confirm their commissions schedule. See our fees.

Volume/Balance Pricing

Invest

$

$100,000+ or 30+ TRADES/QTR

Schwab

n/a

TD Ameritrade

n/a

E*Trade

$

30+ TRADES/QTR

Wells Trade

n/a

Ally Invest offers volume/balance pricing of $3.95 per equity trade and 50 cents per options contract for users who make 30 or more trades in the prior calendar quarter and/or maintain an average daily balance of more than $100,000 in the prior calendar quarter. Volume/balance pricing begins on day 1 of the first quarter of eligibility. Ally Invest charges an additional 35 cents per contract on certain option index products where the exchanges charge fees.

Option Trades

10 Contracts

Ally Invest

$

Schwab

$

TD Ameritrade

$

E*Trade

$

Wells Trade

$

Volume/Balance Pricing

Ally Invest

$

E*Trade

$

100 Contracts

Ally Invest

$

Schwab

$69.95

TD Ameritrade

$81.95

E*Trade

$81.95

Wells Trade

$109.95

Volume/Balance Pricing

Ally Invest

$

E*Trade

$54.95

Commissions and fees from published web sites as of 2/14/2018. Some brokers may offer more competitive fees than the ones published if certain balances or levels of activity are met. Please contact each broker individually to confirm their commission schedule. GTC orders: Partial executions received on different trading days will be charged separate commissions.

Volume/Balance Pricing Ally Invest offers volume/balance pricing of $3.95 per equity trade and 50 cents per options contract for users who make 30 or more trades in the prior calendar quarter and/or maintain an average daily balance of more than $100,000 in the prior calendar quarter. Volume/balance pricing begins on day 1 of the first quarter of eligibility. Ally Invest charges an additional 35 cents per contract on certain option index products where the exchanges charge fees.

About Our Commissions

Commissions and fees from published websites are current as of 2/14/2018. Some brokers may offer more competitive fees than the ones published if certain balances or levels of activity are met. You should contact your broker to confirm their commission schedule.

Ally Invest Select Pricing

We offer select pricing of $3.95 per equity trade and 50¢ per options contract for investors who make 30+ trades in the prior calendar quarter or maintain an average daily balance of $100,000 or more in the prior calendar quarter. Select pricing begins on day 1 of the first quarter of eligibility. We charge an additional 35¢ per contract on certain option index products where the exchanges charge a fee.

More details

We require a minimum opening purchase order of $100 per order in OTCBB and Pink Sheet stocks, and add 1¢ per share on the entire order for stocks priced less than $2. Maximum commission per order can’t exceed 5% of the trade value, with minimum commission of $4.95. We don’t accept opening trades for stocks below 1¢ per share.

Note for GTC orders: If we receive partial executions on different trading days you'll be charged separate commissions.

Commissions for Mutual Funds

Commissions for Bonds and CDs

Bonds

$1.00 per bond ($10.00 minimum, $250.00 maximum) per transaction

Treasuries

$1.00 per bond ($10.00 minimum, $250.00 maximum) per transaction

Certificates of Deposit (CDs)

$24.95 per transaction

Ally Invest may act as principal on any fixed-income transaction. When acting as principal, we will add a markup to any purchase, and subtract a markdown from every sale. This markup or markdown will be included in the price quoted to you and you will not be charged any commission or transaction fee for a principal trade.

Straight Talk Fees Guide

With any investing approach, high expenses can have a big impact on your returns. That's why we have affordable, competitive fees and low commissions that won't get in the way of your financial goals.

Financial Industry Regulatory Authority (FINRA) transaction fee (TAF) This fee is charged on all stock and ETF sales at a rate of $.000119 per share with a minimum charge of $0.01 and a maximum charge of $5.95. This fee is rounded up to the nearest penny. Bonds are also subject to a TAF fee and can be charged up to $0.75 per bond traded, regardless of the bond's par value.

Cash balances do not currently earn interest. You may request that your account be enrolled in an interest-bearing Federal Deposit Insurance Corporation (FDIC) insured deposit sweep program. See current yield and additional information