Saurabh Kapoor, former digital marketing head of KOOVS.COM is all set to launch Hashtag Orange, an all-new insights driven digital agency.

Saurabh Kapoor of KOOVS.COM, recently announced the launch of Hashtag Orange. The newly launched agency is headquartered in Gurugram and consists of an integrated team who would work towards providing data driven insights and solutions for new age business challenges in the digital space.

Hashtag Orange, the name is inspired from the quality of colour ‘Orange’, the blend of red and yellow, which brings a mixture of the energy and passion associated with red and the happiness and positivity associated with yellow – connects with the quality of each of the team members.

The newly launched agency is headquartered in Gurugram and consists of a team of account planners, storytellers, media planners, business analysts and brand strategists who would work towards providing data driven insights and solutions for new age business challenges in the digital space.

On the launch of Hashtag Orange, CEO and Founder Saurabh Kapoor said, “Digital marketing space in India has evolved drastically and the brands operating in India need tailored and strategic solutions to their marketing challenges. While there is a plethora of digital solutions providers in the market, most of them struggle to deliver the desired outcomes for their clients due to the lack of market insights and understanding of consumer behaviour. Hashtag Orange is founded to address this challenge by bridging this gap.”