Channel: Analytics (page 4)

Berlin-based startup NowDiscover has launched a video content recommendation engine for enterprises. It blends algorithms able to capture explicit and implicit purchasing intent signals, advanced filtering and machine learning and then hands the findings off to a human curator.
In short, NowDiscover 's engine has just evaluated and ranked hundreds

AUSTIN — Texas may be known for its skilled horse and cattle handlers, but it is data wrangling that visitors to the state capital are talking about this week. More than 13,000 data enthusiasts from all over the world have descended here for Tableau's annual user conference.

Google has delivered a two-pronged enhancement to its survey product.
It's created a new version to provide enterprise level marketers with a tool that that’s integrated into the Analytics 360 Suite and moved its newly renamed existing consumer-level survey tool under the Google Analytics umbrella.

Customer journey analytics can help marketers identify what customers are doing, thinking and feeling, as well as the touchpoints that they use and the people they interact with along the way.
But theory is one thing and practical application is quite another, Forrester Research analysts explain in a new report.

Santa Cruz, Calif.-based Looker's raison d'être has been to make business intelligence as modular as possible — and then insert those modules into every nook and cranny of the enterprise. Anything, even a bot, can be improved with embedded analytics, according to Looker's worldview.

After you’ve built the business case for how to solve your company’s big data analytics problem, you may be left wondering if proposing data analytics software will make your role obsolete.
Never fear, what you propose will make you an analytics hero and an invaluable part of your company.

Marketers that measure performance through mix modeling or cross-channel attribution alone do not get what they urgently need: a single view of marketing performance, according to Forrester senior analyst Tina Moffett.
Vendors have taken notice and now combine traditional marketing mix modeling measurement with technology for attribution, something Forrester calls

A/B testing has been a meaningful tactic since the earliest days of web analytics.
Just recently, Adobe announced a significant revision to its A/B testing platform Target, one that reflects how machine learning is influencing analytic features.

In every team sport there comes a time when specific players need to step up their influence to make their team successful.
That's essentially what Google did when it announced a beta for offering Google Optimize at no charge.

If your team struggles to view how information is consumed from a digital asset management (DAM) system, consider the option of a graph database.
Graph databases are among most promising new analytic solutions in visualizing data relationships that matter.
What's more, they are excellent analytic complements to your DAM.

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