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I am going to speak from a different perspective here- that of the small business owner, the client. Many of you seem well aware that there is a shady layer hovering over the reputation and tactics of SEO professionals, more than is exposed here. Certainly not all but, as we know, enough bad apples will spoil the bunch.

I am here deperate for SEO help. I truly need to outsource the job of SEO but in asking for recommendations, I have been told many stories of like minded colleagues spending a nice chunk of their already small budget for minimal or no real results. I am scared to death to put my little, but hard earned, business in a position of poor cash flow because I am spending money on SEO services hoping for results that never come. Instead, I grow at a slower pace and spend the little free time I have trying to learn all that I can and apply my part-time, "self taught", SEO knowleged to my business. As SEO professionals, you know this is not wise and so do I. However, there are no guarantees at my level of business and no "Angie's List" of services to feel comfortable taking that step at this stage.....as much as I really want to. I am all for taking risks, but mindful, educated risks.

I would love to have some sort of process or service to rely on that would allow me enough peace of mind to take the risk of spending the money I need to spend on SEO and get the services I want to get. Some of you have some real ideas of what is needed and I hope you will keep exploring those ideas to work at bridging the gap between small business owners who want the services and reputable providers of SEO services. It is truly needed!