Behind the Scenes of a 6-Figure Online Business

In this episode of Noah Kagan Presents, we go behind-the-scenes with copywriting extraordinaire, and one of my best friends, Neville Medhora. This is part one of our conversation.

A few years ago, Neville helped kickstart AppSumo’s growth with some incredible sales emails and sales posts. Today, Neville runs Kopywriting Kourse (an idea he built from the ground-up) — which is a 6-figure business.

Listen as Neville shares some incredible insights from journey, including how he built digital info products for people who want to write better into a 6-figure business.

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20 responses to “Behind the Scenes of a 6-Figure Online Business”

Alexander Jarvis

September 19, 2017 at 4:59 pm

On topping yourself when you're 85...

My grandfather had a chat with me once in his later years. He said:

"Alex, when I was a younger man, I decided when I got old I didn't want to be a burden. So I went out to the beach and buried an anchor. When I got old I would dig up the anchor and take it out with me on the yacht, tie it around myself and spare everyone. But, my dear boy; I can't lift the bloody thing now!"

FANTASTIC EPISODE guys. Clearly you guys have banter & it makes the interview so fun to listen and learn from. Nevillee mentioned that he has a script (Google Doc) he gives to clients before a seasion and you mentioned a link to it. Could you share please?

Neville's work week is the vision for my business - consult 2 days/week and write and produce products and content 3 days/week. My son is a computer science major in his junior year at college. I hired him to help me the with back end of my business, installing Convert Player, figuring out how I use Intellifluence, and coding to make my website work. I sent this podcast to him so he understands what he is helping me create and achieve. Thanks.

Seriously one of my favorite podcast episodes ever, so much learned about mindsets, frameworks, & life from you two just rambling excited for part two!
I am a big fan of the Joe Rogan format just two people talking about random topics because you learn way more than forced Q&A and canned answers.
Favorite dessert is pizookies!

One thing I do like about Neville is his honesty and ability to push aside the bias/ego when he reflects on his own industry. Most of the other successful info marketers, even Ramit Sethi, would be too clouded by selling the product to really be honest and say there is no difference between a $2000 video course and a $5 book (not saying there's completely NO difference - there IS a video library, structured process, accountability and/or community).

One of the things you can do is giving away free information without asking for it at all. I think it's all about leverage. Gary Vanynerchuk does this extremely well. In my opinion, when you give enough value people will naturally come to you with money.

It seems that digital products are now very attractive for sellers because you get more money for just effort. But the competition nowadays have become fiercer that it is not enough to do the same thing as the other person is doing. You have to offer something more.