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But how can brands make sure they are targeting all the demographics effectively? In this post we'll examine the best online marketing strategies for targeting three key generational demographics. Generational marketing is a marketing approach that uses generational segmentation in marketing communication.

Which generations respond best to telephone calls, who is most likely to shop in-store, or get hooked because your product is eco-friendly? According to Wikipedia, a generation is defined as "a cohort of people born within a similar span of time (15 years at the upper end) who share a comparable age and life stage and who were shaped by a particular span of time (events, trends and developments)." Now, on to the generational marketing strategies.

Does an emotional connection happen after you decide the sex is satisfying?

There were important questions to ask regarding each suitor: were there any awkward pauses? Did he maintain eye contact (or did he glance at his i Phone, or your cleavage)? Since my friend didn’t plan on marrying, their surnames were a moot point, but I said first names would be helpful.

Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?

” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.

One in 10 adults now average more than an hour every day on a dating site or app, Nielsen data show.

Yet for all their growth, the companies have staggeringly different ideas of how American daters can find their match — and how to best serve different generations.

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