8 Link Building Best Practices in a Post-Penguin World by Casey Markee

8 Link Building Best Practices in a Post-Penguin World

With Google getting ready to make Penguin part of the regular algorithm, link building is only going to get harder. Can you tell us where to concentrate our efforts in this new world? Are there some best practices we can implement and where should we be concentrating our link building efforts in 2016 and beyond?

Answer: Since Penguin waddled onto the search engine stage SEOs the world over have been forced to confront the realization that white hat and some gray hat link building practices that used to work for them can now actually get their clients penalized. What's changed?

All of the below link building techniques have either been completely discredited and will lead to a penalty or provide so little value they aren't worth your time post-Penguin:

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