What's the Digital BLURTM

Digital BLURTM is a unique framework created by KNOLSKAPE to help organizations and individuals navigate the disruption caused by the digital revolution. It explains how crucial lines that have traditionally defined businesses are blurring away in the digital world, and is an acronym for:

DE-MYSTIFYING DIGITAL

More than 52% of companies in the Fortune 500 list disappeared from the list in the year 2000 because of digital. But what exactly is digital? Is it social media presence? Or mobile technology? Digital is not a thing. It is a way of using technology to achieve three objectives - Creating exceptional customer experience; Making internal processes agile; Unlocking new business value.

Rajiv Jayaraman, Founder & CEO, KNOLSKAPE, explains these concepts and more in this video.

IN CONVERSATION

In this interview series with digital experts and thought leaders, we bring you insights from some of the finest minds in the digital space.

EPISODE 1On this episode, hear Digital Expert Avnish Sabharwal, Managing Director - Accenture Ventures as he talks about Digital Transformation with Rajiv Jayaraman, Founder & CEO - KNOLSKAPE. According to him, digital is 'more of a mindset', a way of doing things differently, by unlocking value in your physical world by creating a ‘virtual twin’ and 'leveraging digital technologies'. It is also a 'cultural transformation'.

DIGITAL AWARENESSDigital is more than just technology. Digital refers to the ways in which technology is used to create value, across functions. Understand the digital age, its disruptive technology trends, and their impact on organizational culture. Become aware, become successful!

DIGITAL STRATEGYDigital is completely reorganizing the business ecosystem, necessitating leaders to incorporate data, agility and design-thinking to redefine strategies ad business models. Employ KNOLSKAPE’s LEAPFROG framework to identify what to create, reduce, reuse and stop doing as part of the digital strategy:

DIGITAL LEADERSHIPAutomation of work and business model disruptions seek leaders who can create a vision of change, be agile, work fast, are hyperaware and engaged. Anything short of these capabilities present critical challenges for leaders’ survival. Don’t be obsolete!