Do Your Research

How many times have you read online reviews this week?

These days, it’s become second nature to read online reviews. A business’ online reputation is everything. The same should be true for nonprofits. You read reviews before you spend money at a new restaurant, or on electronics, why not read reviews before you give to charity?

The best way to learn about a nonprofit’s impact is to read about it firsthand from donors, clients and volunteers. The homeless mom who was given shelter, the 3rd grade class that got to clean up a beach, the donor who saw their money directly at work; these are the testimonials that are so important when making the decision to give.