Bellabeat, a company dedicated to creating innovative and beautiful technology for women, today announces the LEAF, the latest in smart jewelry that monitors women’s stress, sleep, activity and ovulation. The LEAF seamlessly combines a stylish piece of jewelry with innovative health tracking technolo- gy, particularly its mechanism for tracking breathing in relation to stress levels, to provide women with lifestyle data and recommendations through the LEAF mobile app.

"Bellabeat’s LEAF is designed to appeal to the fashion-conscious female who wants to monitor her lifestyle and health without compromising her style,” said Urška Sršen, Co- founder and CCO of Bellabeat. “This feminine piece of nature-inspired smart jewelry seamlessly integrates into women’s busy lives, giving them the tools to stay healthy 24 hours a day, 7 days a week.”

THE MOST PERSONALIZED DEVICE
The LEAF tracks daily activity, sleep and stress, revealing life patterns via the LEAF app. It receives real-time feedback in the form of slight vibrations, notifying the person wearing it to increase or decrease activity or get more sleep. The LEAF app even helps to monitor the menstrual cycle by tracking expected days and providing information based on activity, sleep and stress levels all easily viewable in the app. The LEAF becomes smarter by learning the owner's personal habits and tailors feedback accordingly. The LEAF truly is a best friend and health coach combined into one beautiful package that is both functional and effortless. Women across all stages of life can go about their day running from client meetings to workout classes to making dinner with their kids, while discretely monitoring their physical and emotional well-being.

Controlling stress
The LEAF monitors stress levels by measuring the rise and fall of breath when worn as a necklace. This breathing data is cross-referenced with stress level entries into the LEAF app and, over time, the app learns how breathing correlates with stress and provides breathing exercises to relieve stress accordingly.

Balancing activity
The LEAF monitors daily activity by tracking every movement. The data syncs with the LEAF app where it tracks the progress in an instant and offers suggestions how to improve specific aspects of one's daily routine to feel the absolute best.

Sleep better
The LEAF monitors sleep by tracking small movements while in bed, showing time spent in different stages of sleep and determining how long and how well the sleep was.

Monitor reproductive health
The LEAF assists with monitoring the menstrual cycle and reminding one about the days leading up to the next period. Women trying to conceive are able to identify ovulation days to increase the chances of successful conception. By cross referencing daily activity in the LEAF app with the menstrual cycle, women are able to better understand health trends during this specific time.

LEAF Features

Nature-inspired and designed with real American ash wood and hypoallergenic stainless steel clip.

About Bellabeat:
Founded in 2014, Bellabeat, top5 Y-COMBINATOR company in W14 class, creates beautiful, innovative products that help women easily track their overall health and well- ness, and get connected to their body and mind throughout different stages in life. Bellabeat helps create a better, healthier lifestyle by bringing intuitive wellness tools to women, encouraging them to take care of their health and to be informed. Bellabeat has always been inspired by the beauty and power of nature, which is incorporated into all of their products. Some of the companies top investors are SV ANGEL, UNIVERSAL, CRUNCHFUND, Nicolas Berggruen, Justin Kan, Michael Seibel, Paul Buchheit, Tom Fallows, CherubicVC and Adrian Aoun.