Black Hat, White Hat or Gray Hat SEO Technique: A Hasty Critique

Gray Hat techniques refer to those techniques that are not Black Hat or White Hat techniques. There are a number of debates associated with the usefulness of Gray Hat SEO techniques. Buying links is a prominent instance of Gray Hat SEO. Obviously, a bit of risk is involved in this method. There are certain differences among White Hat, Black Hat and Gray Hat SEO. We know that ethical SEO is White Hat and Black Hat is unethical. So, where does Gray Hat stand? It can be depicted as a blend of the two. Why? Let’s find out.

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Gray Hat Techniques vs. Other SEO Techniques

It is assumed that Gray Hat techniques are riskier than the White Hat SEO methods. However, there is no risk of your site of being prohibited from search engines. But if you adopt these methods, then there is a little bit of risk involved since what is Gray Hat today might turn out Black Hat tomorrow. Examples of the three methods given below will clearly delineate the differences among them:

1. Examples of Gray Hat SEO Techniques

Content

Posting duplicate content on different websites.

Using a keyword density which is sufficient to appear abnormal though not to the extent of keyword stuffing, typically used in the Black Hat