Written by Jay Elliot, who is a former Senior Vice President of Apple the book is a first person account of apple and how it survived and continues to thrive. While at places Jay comes across as a Steve Jobs fan boy and glorifies everything Jobs did, there are some really useful lessons of leadership and how products that change the world are built, in this book. A good read for all apple fan boys and also for people who want to make awesome products, although the book could have been way better if the “fan boy” tone would have been kept out of it and facts, innovation that jobs brought to the table along with the jobs innovative side was highlighted much more objectively.