50Wheel Video Marketing Software and Strategyhttps://50wheel.com
Video Marketing Platform DirectorySat, 17 Nov 2018 00:37:17 +0000en-UShourly1https://wordpress.org/?v=4.9.8https://50wheel.com/wp-content/uploads/2018/06/1-small-65x65.png50Wheel Video Marketing Software and Strategyhttps://50wheel.com
3232How To Automatically Turn Blog Posts Into Videoshttps://50wheel.com/how-to-automatically-turn-blog-posts-into-videos/
https://50wheel.com/how-to-automatically-turn-blog-posts-into-videos/#respondWed, 14 Nov 2018 22:03:05 +0000https://50wheel.com/?p=12527One of the biggest barriers content marketers face is the cost of creating good quality content consistently at scale. Whether you’re a small business or a large enterprise, one thing is for certain, we all face the same hurdles when it comes to video production: budget, resources and time. This leaves us asking the following questions: How can I create more video? How can I create more video using less resources and capital? How can I align my video production with the rest of my content marketing? The answers are revealed when we go on a mission to find the ultimate video creation tool to turn 50Wheel’s blog articles into videos to post on our social channels and share in emails. The goal was to uncover tools that may help us reduce our production costs and ramp up video content output. Out of the 500 video software tools profiled on our website, we were sure we could find one that would turn our content and images into video montages. Use case We wanted to create videos for the most popular articles in our blog to be shared and promoted via social media. The videos need to be professional in quality and represent the 50Wheel brand, with the goal of driving traffic back to the website. Searching for a solution Using the the software directory on 50Wheel we identified a category of software dedicated to template-based video making. With a number of solutions available, we narrowed vendors down to only those that appeared to be able to automatically pull text, images and other content from a URL into a template for formatting. After comparing solutions, we selected Rocketium. It appeared they had all the features on our wish list including the ability to set up templates, branding and then pull in content from a web source. We reached out and scheduled a demo with the Rocketium team… The solution revealed We spent an hour with Rocketium and quickly found out that creating videos automatically from blog posts and other website content is possible, and easy to do. The steps are revealed below in this post. You can also watch a video excerpt from meeting. Here’s how it works so you can try it for yourself. Create a Rocketium account Reach out to the team at Rocketium or launch a free trial, which you can do on their website. There are a ton of video templates pre-baked into the platform along with music, images and audio from popular stock services. Also the platform has tools for editing video and collaborating with team members if we choose to expand our video projects beyond simple promotional blog videos. Select a template We’re told the best way to get started creating a video from a blog post is to pick a template and format for the video. This is important because we want to make sure we packaging up video in a branded in concise format to entice the viewer to take action after watching the video. We pick a template. Pulling in content We provide a URL to a 50Wheel blog post and Rocketium automatically pulls in images, text and other web assets on that page for use in the video. Amazingly the video is ready to go immediately if we want to publish it, but we spend a minute or two and clean up a few points in edit mode. It’s clear during the editing process that we can invite other team members to collaborate on changes and ideas using an easy-to-use built-in Kanban setup. After few adjustments, the video looks great. Now let’s publish! Publishing the video We’re quite impressed with how the video turned out, so we click publish which downloads a master HD version of the video file to the desktop and also provides the option to distribute to social media accounts. Localizing the video This was an extra bonus and something we didn’t think about…. What if we wanted to create that same video but for our Spanish speaking audience? Rocketium has a feature set that translates the text in the video to any language you choose, so you can create the same video localized in many languages. This is beyond our marketing strategy at this point, but something we can see valuable for global organizations serving multiple worldwide markets. Automatically create video from anything At this point we had solved our challenge of automatically creating a video from a blog post and felt we were let in on a secret video tool that nobody else knew about. It’s our new secret weapon! Not so fast… Rocketium has hundreds of customers including leading organizations like Canon, Harvard Business Review, and Gizmodo. Not so secret after all. As the call was ending, we had to ask one more question: “Could Rocketium make personalized videos for each contact in our database if we provided a spreadsheet?” Everyone on the call got real excited, this was clearly something that was not only possible but a key capability of the platform they told me. Ingesting text and images via API or from spreadsheet makes it possible to generate thousands of videos automatically, potentially personalized for each contact. Think about that.. Next time we catch up with Rocketium we’ll be exploring creating video from spreadsheets and their API. Now off to create (automatically) some videos. To learn more about Rocketium, visit their profile in our directory.

]]>One of the biggest barriers content marketers face is the cost of creating good quality content consistently at scale. Whether you’re a small business or a large enterprise, one thing is for certain, we all face the same hurdles when it comes to video production: budget, resources and time. This leaves us asking the following questions:

How can I create more video?

How can I create more video using less resources and capital?

How can I align my video production with the rest of my content marketing?

The answers are revealed when we go on a mission to find the ultimate video creation tool to turn 50Wheel’s blog articles into videos to post on our social channels and share in emails. The goal was to uncover tools that may help us reduce our production costs and ramp up video content output. Out of the 500 video software tools profiled on our website, we were sure we could find one that would turn our content and images into video montages.

Use case

We wanted to create videos for the most popular articles in our blog to be shared and promoted via social media. The videos need to be professional in quality and represent the 50Wheel brand, with the goal of driving traffic back to the website.

Searching for a solution

Using the the software directory on 50Wheel we identified a category of software dedicated to template-based video making. With a number of solutions available, we narrowed vendors down to only those that appeared to be able to automatically pull text, images and other content from a URL into a template for formatting. After comparing solutions, we selected Rocketium. It appeared they had all the features on our wish list including the ability to set up templates, branding and then pull in content from a web source. We reached out and scheduled a demo with the Rocketium team…

The solution revealed

We spent an hour with Rocketium and quickly found out that creating videos automatically from blog posts and other website content is possible, and easy to do. The steps are revealed below in this post. You can also watch a video excerpt from meeting. Here’s how it works so you can try it for yourself.

Create a Rocketium account

Reach out to the team at Rocketium or launch a free trial, which you can do on their website. There are a ton of video templates pre-baked into the platform along with music, images and audio from popular stock services. Also the platform has tools for editing video and collaborating with team members if we choose to expand our video projects beyond simple promotional blog videos.

Select a template

We’re told the best way to get started creating a video from a blog post is to pick a template and format for the video. This is important because we want to make sure we packaging up video in a branded in concise format to entice the viewer to take action after watching the video. We pick a template.

Pulling in content

We provide a URL to a 50Wheel blog post and Rocketium automatically pulls in images, text and other web assets on that page for use in the video. Amazingly the video is ready to go immediately if we want to publish it, but we spend a minute or two and clean up a few points in edit mode. It’s clear during the editing process that we can invite other team members to collaborate on changes and ideas using an easy-to-use built-in Kanban setup. After few adjustments, the video looks great. Now let’s publish!

Publishing the video

We’re quite impressed with how the video turned out, so we click publish which downloads a master HD version of the video file to the desktop and also provides the option to distribute to social media accounts.

Localizing the video

This was an extra bonus and something we didn’t think about…. What if we wanted to create that same video but for our Spanish speaking audience? Rocketium has a feature set that translates the text in the video to any language you choose, so you can create the same video localized in many languages. This is beyond our marketing strategy at this point, but something we can see valuable for global organizations serving multiple worldwide markets.

Automatically create video from anything

At this point we had solved our challenge of automatically creating a video from a blog post and felt we were let in on a secret video tool that nobody else knew about. It’s our new secret weapon! Not so fast… Rocketium has hundreds of customers including leading organizations like Canon, Harvard Business Review, and Gizmodo. Not so secret after all.

As the call was ending, we had to ask one more question: “Could Rocketium make personalized videos for each contact in our database if we provided a spreadsheet?” Everyone on the call got real excited, this was clearly something that was not only possible but a key capability of the platform they told me. Ingesting text and images via API or from spreadsheet makes it possible to generate thousands of videos automatically, potentially personalized for each contact. Think about that.. Next time we catch up with Rocketium we’ll be exploring creating video from spreadsheets and their API. Now off to create (automatically) some videos.

]]>https://50wheel.com/how-to-automatically-turn-blog-posts-into-videos/feed/05 Best Tools To Measure Your Video Marketing Performancehttps://50wheel.com/5-best-tools-to-measure-your-video-marketing-performance/
https://50wheel.com/5-best-tools-to-measure-your-video-marketing-performance/#respondTue, 13 Nov 2018 18:11:08 +0000https://50wheel.com/?p=12484More than 50% of marketers believe that video delivers the best ROI. But if you’re investing time and money into creating video content, you will want to measure that yourself. If you can’t measure something, you can’t manage or improve on it. To make sure your videos are providing the best possible ROI, you need to monitor if you’re posting your content on the right channels, in front of the right audience, and at the right time. But unfortunately when it comes to video marketing analytics, 56% of marketers are still hung up on measuring clicks and views instead of actual impact on brand value, lead generation and sales. If you want to make video marketing work for you, you must learn to focus on the real metrics. And the tools we’ll cover in this post we’ll help you do just that. Youtube Analytics The most popular video website in the world provides you with plenty of data to analyze. To view analytics associated with your Youtube channels, head over to studio.youtube.com and click ‘Analytics’ on the left menu. By default, your analytics view will data from past 28 days, but you can change this time range to get more specific or broad in your selection. This page has some of the most important data you need on engagement and performance of your videos, including: Watch time (in minutes) Views Subscribers Top videos by watch time You can go into even more details by digging deeper into the tabs provided at the top. It’s obvious that engagement is one of the vital goals for any marketing campaign. And YouTube provides you with engagement reports to help understand which videos are performing the best. Delmondo Delmondo is a great social video analytics tool, which lets you centralize data from Snapchat, Twitter, Instagram, Youtube and Facebook in one place. In addition, you can also view insights about your live videos on Facebook and Instagram. Another great feature is that you can automate reporting for a number of campaign types, like video series and branded content partnerships. It has a built-in ROI calculator so you can track the return from each campaign separately. And there’s more. Delmondo also lets you analyze industry benchmarks. This means that you can compare the performance of your campaigns with average metrics from your industry or with one of your competitors. Facebook Insights While Youtube is the most popular video sharing network, Facebook isn’t too far behind. The social network boasts of 2.2 billion monthly active members, viewing 8 billion videos a day. So not only you should be posting your videos on Facebook, but also taking advantage of it’s robust analytics reporting. To track performance of your Facebook videos, head over to your Facebook page and click on the Insights tab. Then, on the left menu, click Videos. The performance graph will show video views, and also minutes viewed. By default, this will be shown in comparison from past week. But you have the freedom to pick your own time frames for comparison. The average watch time can help you assess where and why your audience may be dropping off and what you can do in your next video to better hold their attention. You also get to see your top performing video content in terms of minutes watched. Wistia Wistia is one of the most well known video hosting and analytics solutions for serious video marketers. It has specific features focused towards lead generation and sales, including call-to-action buttons and forms. You get in-depth analytics reporting with CRM integrations, heat maps, as well as engagement statistics. For those interested in advanced analytics, Wistia delivers demographic information and tracking engagement. The best part is it can integrating directly into your existing sales funnel. With Wistia, you can even monitor what actions people take right after they have finished watching any of your videos, and if they bought your product or service. There is also an option to integrate with Google Analytics, so you can measure how your video campaigns are doing as part of your overall marketing plan. Sprout Video SproutVideo is not as well known as some of the other tools on this list, but it’s worth mentioning because of its encoding, editing, and privacy. With its reporting on video engagement metrics as well as deep analytics, you can gauge how each user prospect is engaging with your video content. In addition to viewing heatmaps, you can also check what prospects did before and after watching your video content. Other features include calls-to-action, lead capture and integration with your email marketing software. Conclusion As you can see, there is no dearth of tools when it comes to video marketing analytics. All you need is a healthy aptitude for data and focus on the right metrics. With the right tools and data at your disposal, you can keep refining your video marketing strategy and improving your ROI over time. To see more posts from this author visit the Veast Blog.

]]>More than 50% of marketers believe that video delivers the best ROI. But if you’re investing time and money into creating video content, you will want to measure that yourself. If you can’t measure something, you can’t manage or improve on it.

To make sure your videos are providing the best possible ROI, you need to monitor if you’re posting your content on the right channels, in front of the right audience, and at the right time.

If you want to make video marketing work for you, you must learn to focus on the real metrics. And the tools we’ll cover in this post we’ll help you do just that.

Youtube Analytics

The most popular video website in the world provides you with plenty of data to analyze. To view analytics associated with your Youtube channels, head over to studio.youtube.com and click ‘Analytics’ on the left menu.

By default, your analytics view will data from past 28 days, but you can change this time range to get more specific or broad in your selection. This page has some of the most important data you need on engagement and performance of your videos, including:

Watch time (in minutes)

Views

Subscribers

Top videos by watch time

You can go into even more details by digging deeper into the tabs provided at the top.

It’s obvious that engagement is one of the vital goals for any marketing campaign. And YouTube provides you with engagement reports to help understand which videos are performing the best.

Delmondo

Delmondo is a great social video analytics tool, which lets you centralize data from Snapchat, Twitter, Instagram, Youtube and Facebook in one place. In addition, you can also view insights about your live videos on Facebook and Instagram.

Another great feature is that you can automate reporting for a number of campaign types, like video series and branded content partnerships. It has a built-in ROI calculator so you can track the return from each campaign separately.

And there’s more. Delmondo also lets you analyze industry benchmarks. This means that you can compare the performance of your campaigns with average metrics from your industry or with one of your competitors.

Facebook Insights

While Youtube is the most popular video sharing network, Facebook isn’t too far behind. The social network boasts of 2.2 billion monthly active members, viewing 8 billion videos a day.

So not only you should be posting your videos on Facebook, but also taking advantage of it’s robust analytics reporting. To track performance of your Facebook videos, head over to your Facebook page and click on the Insights tab. Then, on the left menu, click Videos.

The performance graph will show video views, and also minutes viewed. By default, this will be shown in comparison from past week. But you have the freedom to pick your own time frames for comparison.

The average watch time can help you assess where and why your audience may be dropping off and what you can do in your next video to better hold their attention. You also get to see your top performing video content in terms of minutes watched.

Wistia

Wistia is one of the most well known video hosting and analytics solutions for serious video marketers. It has specific features focused towards lead generation and sales, including call-to-action buttons and forms.

You get in-depth analytics reporting with CRM integrations, heat maps, as well as engagement statistics. For those interested in advanced analytics, Wistia delivers demographic information and tracking engagement. The best part is it can integrating directly into your existing sales funnel.

With Wistia, you can even monitor what actions people take right after they have finished watching any of your videos, and if they bought your product or service. There is also an option to integrate with Google Analytics, so you can measure how your video campaigns are doing as part of your overall marketing plan.

Sprout Video

SproutVideo is not as well known as some of the other tools on this list, but it’s worth mentioning because of its encoding, editing, and privacy. With its reporting on video engagement metrics as well as deep analytics, you can gauge how each user prospect is engaging with your video content.

In addition to viewing heatmaps, you can also check what prospects did before and after watching your video content. Other features include calls-to-action, lead capture and integration with your email marketing software.

Conclusion

As you can see, there is no dearth of tools when it comes to video marketing analytics. All you need is a healthy aptitude for data and focus on the right metrics. With the right tools and data at your disposal, you can keep refining your video marketing strategy and improving your ROI over time.

]]>https://50wheel.com/5-best-tools-to-measure-your-video-marketing-performance/feed/0Video Marketing Tutorial: How To Embed Video in Emailhttps://50wheel.com/video-marketing-tutorial-how-to-embed-video-in-email/
https://50wheel.com/video-marketing-tutorial-how-to-embed-video-in-email/#respondTue, 06 Nov 2018 22:35:37 +0000https://50wheel.com/?p=12426By including video in email you humanize your brand, increase trust and ultimately you’ll increase the response rate and engagement of your email campaigns. With that said, there are a number of big misconceptions about how video and email work together and the software tools needed to create successful video emails. One of the biggest video in email misconceptions is that, to get video and email to work together you can just drop a video embed code into an HTML email and it will playback in Gmail or Outlook. We wish it was that easy, but it almost is. First, video will not playback in email clients like Gmail or Outlook. Some marketers trick these email apps by creating a animated GIF that looks like a video sitting in the email body. True video does not playback in email, but rather needs a playback page within a browser. Read further an we’ll explain how this works. To create engaging and uplifting video emails, follow these three things: Control the viewer experience – From the moment the contact opens your video email and clicks play, to they finish watching the video you want to have control. Video playback on a page you own and control – Retain your branding throughout the viewing experience, make sure the video playback occurs on a webpage that you own and control. Measure video engagement and performance – Make sure you are constantly measuring the video’s performance in addition to email sends, opens, clicks. Form video playback to completion rates make sure you can associate this data with individual contacts. From a technology and resource perspective you’ll need these key ingrediants: Great high quality video content that your team produces – By this point we assume that you have video content to place in an email. If you don’t, read our articles on creating a video content strategy. Landing page creator or website toolset – You’ll need to build a video playback page, so any HTML5 website builder or marketing automation platform should provide the appropriate tools. Email marketing software – To send the video email, you’ll of course need an email marketing or marketing automation platform. Online video platform – You’ll need a video platform besides YouTube or Facebook to host and stream you’re video. How to pull it all together: Upload your video to the online video platform Generate a video player Create a video thumbnail (image of the video player to be placed in the email) Create your email copy Then tie them all together through linking The next step is to make sure everything is linked together nicely: Create your video playback page and embed your video player. Drop your video thumbnail into your email copy and link it to your video playback page. If everything is set up correctly, you should have just created an HTML5 email with an image of a video thumbnail linked to a landing page with the embedded video player. When the contact opens the email they will then click the video thumbnail which will load the video in the browser for playback. Next you can fine tune your video emails by making sure the video player on the playback page is set to auto-play and testing various thumbnail types. There are various video software platforms that make video in email very easily and seamless. To learn more visit our directory here.

]]>By including video in email you humanize your brand, increase trust and ultimately you’ll increase the response rate and engagement of your email campaigns. With that said, there are a number of big misconceptions about how video and email work together and the software tools needed to create successful video emails.

One of the biggest video in email misconceptions is that, to get video and email to work together you can just drop a video embed code into an HTML email and it will playback in Gmail or Outlook. We wish it was that easy, but it almost is. First, video will not playback in email clients like Gmail or Outlook. Some marketers trick these email apps by creating a animated GIF that looks like a video sitting in the email body. True video does not playback in email, but rather needs a playback page within a browser. Read further an we’ll explain how this works.

To create engaging and uplifting video emails, follow these three things:

Control the viewer experience – From the moment the contact opens your video email and clicks play, to they finish watching the video you want to have control.

Video playback on a page you own and control – Retain your branding throughout the viewing experience, make sure the video playback occurs on a webpage that you own and control.

Measure video engagement and performance – Make sure you are constantly measuring the video’s performance in addition to email sends, opens, clicks. Form video playback to completion rates make sure you can associate this data with individual contacts.

From a technology and resource perspective you’ll need these key ingrediants:

Great high quality video content that your team produces – By this point we assume that you have video content to place in an email. If you don’t, read our articles on creating a video content strategy.

The next step is to make sure everything is linked together nicely:

If everything is set up correctly, you should have just created an HTML5 email with an image of a video thumbnail linked to a landing page with the embedded video player. When the contact opens the email they will then click the video thumbnail which will load the video in the browser for playback. Next you can fine tune your video emails by making sure the video player on the playback page is set to auto-play and testing various thumbnail types.

There are various video software platforms that make video in email very easily and seamless. To learn more visit our directory here.

]]>https://50wheel.com/video-marketing-tutorial-how-to-embed-video-in-email/feed/0The Top 10 Video Marketing Blogs To Follow in 2019https://50wheel.com/the-top-10-video-marketing-blogs-to-follow-in-2019/
https://50wheel.com/the-top-10-video-marketing-blogs-to-follow-in-2019/#respondTue, 06 Nov 2018 21:30:21 +0000https://50wheel.com/?p=12407With hundreds of video marketing experts around the world how to do you know who to follow and get advice from when it comes to video marketing? This article gets straight to the point and lists the Top 10 video marketing strategy blogs from around the globe (not counting 50wheel of course). If you’re reading this and have a video marketing blog of your own, please feel free to leave a link in the comments so others can benefit. Now, on to the list…. #1 Entrepreneur Magazine has a great video strategy section devoted to businesses growing out their use of video content. You can find research, beginner and advanced advice from expert contributors. #2 DaCast has consistently delivered a variety of online video content and strategy in their blog for years. A video streaming vendor, DaCast takes a unbiased and neutral stance with their content calling out other vendors as necessary. #3 Business2Community is a blog that covers a range of topics ranging from digital and social, to business and finance. B2C has a section dedicated to video marketing where you can find articles submitted by credible experts. #4 The Vidyard video marketing blog is dedicated to video strategy for markers and sales people. Topics are geared towards demand generation marketers using video to support sales and sales teams looking to book more meetings using video voicemails. Although Vidyard is a software vendor, their content stays somewhat neutral. #5 Shakr provides fresh content weekly on a range of video topics for both B2B and B2C marketers including general video marketing, social video including Facebook video and ads. Shakr is a software vendor providing templated video content creation, so content in some cases solicits product and features. #6 HubSpot the inbound and marketing automation software and strategy leader has (in the last two-years) beefed up it’s expert advice on video marketing. With a dedicated video marketing section, HubSpot has insightful tips and guides from agency partners and experts. #7 Yum Yum Video‘s logo makes hungry just staring at it! Yum Yum provides regular and consistent expert video marketing advice spanning a variety of topics such as video SEO, animation, live video, video in email and much more. Yum Yum Video is a production agency with lots of client experience which is the driving force behind their blog content. #8 StoryMe is an innovative blog focusing on video strategy and research for various online video use cases such as internal communication, marketing, social video, distribution and more. StoryMe pulls stories and lessons learn over years of successful video strategy execution across various clients. #9 izideo provides a range of video content advice and tips for marketers that are beginning to intermediate-level experience with video marketing and strategy. Like the other above, izideo is video content creation agency with years of successful stories and tips that have made their way into the blog. #10 Video Marketing 2.0 provides a range of content both in written and audio podcast formats. Find basic through expert level topics and discussions by various thought leaders. The podcasts feature makes Video Marketing 2.0 one of the more engaging video marketing blogs.

]]>With hundreds of video marketing experts around the world how to do you know who to follow and get advice from when it comes to video marketing? This article gets straight to the point and lists the Top 10 video marketing strategy blogs from around the globe (not counting 50wheel of course). If you’re reading this and have a video marketing blog of your own, please feel free to leave a link in the comments so others can benefit.

Now, on to the list….

#1

Entrepreneur Magazine has a great video strategy section devoted to businesses growing out their use of video content. You can find research, beginner and advanced advice from expert contributors.

#2

DaCast has consistently delivered a variety of online video content and strategy in their blog for years. A video streaming vendor, DaCast takes a unbiased and neutral stance with their content calling out other vendors as necessary.

#3

Business2Community is a blog that covers a range of topics ranging from digital and social, to business and finance. B2C has a section dedicated to video marketing where you can find articles submitted by credible experts.

#4

The Vidyard video marketing blog is dedicated to video strategy for markers and sales people. Topics are geared towards demand generation marketers using video to support sales and sales teams looking to book more meetings using video voicemails. Although Vidyard is a software vendor, their content stays somewhat neutral.

#5

Shakr provides fresh content weekly on a range of video topics for both B2B and B2C marketers including general video marketing, social video including Facebook video and ads. Shakr is a software vendor providing templated video content creation, so content in some cases solicits product and features.

#6

HubSpot the inbound and marketing automation software and strategy leader has (in the last two-years) beefed up it’s expert advice on video marketing. With a dedicated video marketing section, HubSpot has insightful tips and guides from agency partners and experts.

#7

Yum Yum Video‘s logo makes hungry just staring at it! Yum Yum provides regular and consistent expert video marketing advice spanning a variety of topics such as video SEO, animation, live video, video in email and much more. Yum Yum Video is a production agency with lots of client experience which is the driving force behind their blog content.

#8

StoryMe is an innovative blog focusing on video strategy and research for various online video use cases such as internal communication, marketing, social video, distribution and more. StoryMe pulls stories and lessons learn over years of successful video strategy execution across various clients.

#9

izideo provides a range of video content advice and tips for marketers that are beginning to intermediate-level experience with video marketing and strategy. Like the other above, izideo is video content creation agency with years of successful stories and tips that have made their way into the blog.

#10

Video Marketing 2.0 provides a range of content both in written and audio podcast formats. Find basic through expert level topics and discussions by various thought leaders. The podcasts feature makes Video Marketing 2.0 one of the more engaging video marketing blogs.

]]>https://50wheel.com/the-top-10-video-marketing-blogs-to-follow-in-2019/feed/0Vimeo Enables Video Marketing On LinkedIn With Native Video Toolsethttps://50wheel.com/vimeo-enables-video-marketing-on-linkedin-with-native-video-toolset/
https://50wheel.com/vimeo-enables-video-marketing-on-linkedin-with-native-video-toolset/#respondTue, 30 Oct 2018 21:42:38 +0000https://50wheel.com/?p=12326Vimeo a rapidly rising star in the business video, live streaming, and OTT space has announced a native and direct integration with LinkedIn. About 12 months ago Vimeo launched their publish to social feature sets aimed at helping digital marketers and content creators expand their reach beyond the Vimeo platform to Facebook, YouTube, and Twitter. Vimeo’s new LinkedIn integration enables publishing videos natively to LinkedIn Company Pages. This is a much needed step forward towards reining in LinkedIn as a true video viewing and engagement platform operating at the level of Facebook — it still has a long way to go. Vimeo’s connector with LinkedIn is the first end-to-end integration LinkedIn has built with a video platform. How the new functionality works Marketers can now automate their social video management with Vimeo. Host videos centrally and securely with Vimeo and then publish those videos directly across various social networks with one click. Vimeo makes it easy to share and publish video on LinkedIn Company Pages, websites, and other social destinations. Analytics The Vimeo stats dashboard shows how videos are performing on LinkedIn. Specifically you can track: Individual video watch time Number of total views Number of unique viewers To learn more about Vimeo’s LinkedIn Integration, visit their profile in our directory.

]]>Vimeo a rapidly rising star in the business video, live streaming, and OTT space has announced a native and direct integration with LinkedIn. About 12 months ago Vimeo launched their publish to social feature sets aimed at helping digital marketers and content creators expand their reach beyond the Vimeo platform to Facebook, YouTube, and Twitter.

Vimeo’s new LinkedIn integration enables publishing videos natively to LinkedIn Company Pages. This is a much needed step forward towards reining in LinkedIn as a true video viewing and engagement platform operating at the level of Facebook — it still has a long way to go. Vimeo’s connector with LinkedIn is the first end-to-end integration LinkedIn has built with a video platform.

How the new functionality works

Marketers can now automate their social video management with Vimeo. Host videos centrally and securely with Vimeo and then publish those videos directly across various social networks with one click. Vimeo makes it easy to share and publish video on LinkedIn Company Pages, websites, and other social destinations.

Analytics

The Vimeo stats dashboard shows how videos are performing on LinkedIn. Specifically you can track:

]]>https://50wheel.com/vimeo-enables-video-marketing-on-linkedin-with-native-video-toolset/feed/0The Top Social Video Marketing Stats and Trends of 2018https://50wheel.com/the-top-social-video-marketing-stats-and-trends-of-2018/
https://50wheel.com/the-top-social-video-marketing-stats-and-trends-of-2018/#respondTue, 30 Oct 2018 21:13:29 +0000https://50wheel.com/?p=12323Its no surprise that social media engagement is the number one reason why marketers created video in 2018. Marketers created 2 videos a month and shared them across the top 3 platforms Facebook, YouTube and Instagram. And the results have been rewarding too, with 88% of marketers satisfied with their ROI they’ve seen with social video, 93% of those have actually landed a new customer via social video. A recent study conducted by video content creation company Animoto reveals some impressive data about the impact of social video this year. Here are the top stats and trends in social video for 2018: Brand Awareness and Influence 73 % of buyers say a brand’s social media presence has had an impact on a purchase decision. 32 % of buyers report visiting a brand’s social media page before visiting a brand’s website. 45% of buyers have found a brand and it’s products from social video ads as opposed to organic content. Social Platform Driving Results For Brands Buyers consider Facebook the best social channel to watch video YouTube ranked second. Instagram coming in third, although growing and will be interesting to see next year’s data. 48% of buyers state they have been influenced to make a purchase decision based on a brand’s video on Instagram 49% of buyers on Instagram have watched a video on IGTV. How Marketers Are Adopting Social Video 84% of marketers feel that video creation skills are important when hiring for a new marketing role. 69% of marketers say that they create more in-house marketing videos this year than they did last year. These stats are from Animoto‘s 2018 State of Social Video Marketer Trends report. Find hundreds of social video and video marketing tools in our directory.

]]>Its no surprise that social media engagement is the number one reason why marketers created video in 2018. Marketers created 2 videos a month and shared them across the top 3 platforms Facebook, YouTube and Instagram. And the results have been rewarding too, with 88% of marketers satisfied with their ROI they’ve seen with social video, 93% of those have actually landed a new customer via social video.

A recent study conducted by video content creation company Animoto reveals some impressive data about the impact of social video this year.

Here are the top stats and trends in social video for 2018:

Brand Awareness and Influence

73 % of buyers say a brand’s social media presence has had an impact on a purchase decision.

32 % of buyers report visiting a brand’s social media page before visiting a brand’s website.

45% of buyers have found a brand and it’s products from social video ads as opposed to organic content.

Social Platform Driving Results For Brands

Buyers consider Facebook the best social channel to watch video

YouTube ranked second.

Instagram coming in third, although growing and will be interesting to see next year’s data.

48% of buyers state they have been influenced to make a purchase decision based on a brand’s video on Instagram

49% of buyers on Instagram have watched a video on IGTV.

How Marketers Are Adopting Social Video

84% of marketers feel that video creation skills are important when hiring for a new marketing role.

69% of marketers say that they create more in-house marketing videos this year than they did last year.

]]>https://50wheel.com/the-top-social-video-marketing-stats-and-trends-of-2018/feed/0How to Boost Your Entire Marketing Strategy by Adding Videohttps://50wheel.com/how-to-boost-your-entire-marketing-strategy-by-adding-video/
https://50wheel.com/how-to-boost-your-entire-marketing-strategy-by-adding-video/#respondMon, 29 Oct 2018 18:54:32 +0000https://50wheel.com/?p=12286We’re visual people living in a visual world. In fact, according to statistics from MIT, 90% of the information our brains process is visual. This would help explain why we’re constantly glued to our smartphone screens. For marketers not to appreciate this simple fact of biology and modern life would be detrimental to their advertising strategies. Take video for example. We all know how popular videos are in modern culture. Consider these whopping statistics: 78% of all people anywhere watch videos every week, and 55% of all people watch some kind of video every day. Once you factor in that many people are watching video on mobile devices you begin to understand why it’s so vital to incorporate a winning strategy into every aspect of your marketing. Here’s how to do just that. Optimize your video for mobile This goes to the point referenced above, and it is mandatory for all marketers in this day and age. Optimizing your video content for mobile is the first step in this overall strategy, but this doesn’t involve merely linking to YouTube videos on your mobile-optimized website. That’s because, despite being the second-most visited site after Google, YouTube lacks annotation features that would allow marketers to add proper CTAs and take immediate action. The solution is to focus on your own optimized website. Embed YouTube videos on your blog and landing pages, and pay attention to the small details. For example, when embedding YouTube videos on your website, check to verify if the thumbnail and splash-screen images you select look as good on mobile screens as they do on desktop (scaling videos down to mobile size will often negatively affect picture quality). Ultimately, eschewing links and adding videos to your own site gives you full control of the optimization and allows you to more easily move your prospects down the sales funnel. Get creative Just as the world of digital technology changes, so to does the definition of visual content. We should not think of video clips the same way we did 10 years ago with the rise of YouTube, or even the same way as we think about television commercials. You don’t have to produce a video that runs for 30 seconds like a traditional ad; in fact you should think outside the box. For example, consider taking a page from social ad formats and use the creative tools that many brands are now investing in. Carousel ads allow you to string multiple videos together on a single Facebook or Instagram post. These types of ads are driving more traffic than traditional video spots anyway, so why not get on board? Then there’s all the modern visual design trends you can add to boost your video. One example is the cinemagraph, which blends still images and video to create “living photos.” Another is Instagram’s wildly popular stop-motion/GIF boomerang feature that brands are leveraging for success. The point is to use all creative tools at your disposal to drive better results and help yourself stand out from the competition. Keep your videos short This might be the most fundamental strategy of all (and also the simplest one to implement). Another reason we can’t look at modern video marketing the same way advertisers do the :30 TV spot is because modern audiences simply don’t have 30-second attention spans anymore. People want “snackable” content that they can enjoy between all the other bits of digital stimuli competing for their attention at any given point throughout the day. There’s even a famous study, reported in Time Magazine, that suggests the average person now has an attention span of eight seconds—one second shorter than a goldfish. Also, millennials, that generation much coveted by marketers, have made it abundantly clear that they prefer short-form video content to long form. So if you want to truly appeal to the audiences of today, you should err on the side of brevity with your video content. Implement video software One fool-proof way to maximize the potential for the video you’ve incorporated is to implement a solid video software into your system. This will facilitate all the strategies mentioned above, and there are a number of programs out there that can help. For example, there are video software tools that excel at hosting and managing video, live-streaming content, helping to simplify video management workflows, boosting corporate communications, increasing video lead generation, creating video specific websites, and more. There are even tools out there to help align your sales and marketing departments. The key is to find the right solution for your operation. Conclusion These are just a few best practices for incorporating video into your marketing strategy. There are plenty of other little tricks and tactics as well, such as ensuring all your splash screens are responsive; adding bold images to your splash screens to make them visually compelling; and using different video thumbnail sizes for different screens (depending on whether you’re designing for tablets or smartphones). The overall point is you should try and use all modern tools at your disposal while taking into account how the generation of today enjoys their video content.

]]>We’re visual people living in a visual world. In fact, according to statistics from MIT, 90% of the information our brains process is visual. This would help explain why we’re constantly glued to our smartphone screens. For marketers not to appreciate this simple fact of biology and modern life would be detrimental to their advertising strategies.

Take video for example. We all know how popular videos are in modern culture. Consider these whopping statistics: 78% of all people anywhere watch videos every week, and 55% of all people watch some kind of video every day. Once you factor in that many people are watching video on mobile devices you begin to understand why it’s so vital to incorporate a winning strategy into every aspect of your marketing. Here’s how to do just that.

Optimize your video for mobile

This goes to the point referenced above, and it is mandatory for all marketers in this day and age. Optimizing your video content for mobile is the first step in this overall strategy, but this doesn’t involve merely linking to YouTube videos on your mobile-optimized website. That’s because, despite being the second-most visited site after Google, YouTube lacks annotation features that would allow marketers to add proper CTAs and take immediate action.

The solution is to focus on your own optimized website. Embed YouTube videos on your blog and landing pages, and pay attention to the small details. For example, when embedding YouTube videos on your website, check to verify if the thumbnail and splash-screen images you select look as good on mobile screens as they do on desktop (scaling videos down to mobile size will often negatively affect picture quality).

Ultimately, eschewing links and adding videos to your own site gives you full control of the optimization and allows you to more easily move your prospects down the sales funnel.

Get creative

Just as the world of digital technology changes, so to does the definition of visual content. We should not think of video clips the same way we did 10 years ago with the rise of YouTube, or even the same way as we think about television commercials. You don’t have to produce a video that runs for 30 seconds like a traditional ad; in fact you should think outside the box.

For example, consider taking a page from social ad formats and use the creative tools that many brands are now investing in. Carousel ads allow you to string multiple videos together on a single Facebook or Instagram post. These types of ads are driving more traffic than traditional video spots anyway, so why not get on board?

Then there’s all the modern visual design trends you can add to boost your video. One example is the cinemagraph, which blends still images and video to create “living photos.” Another is Instagram’s wildly popular stop-motion/GIF boomerang feature that brands are leveraging for success. The point is to use all creative tools at your disposal to drive better results and help yourself stand out from the competition.

Keep your videos short

This might be the most fundamental strategy of all (and also the simplest one to implement). Another reason we can’t look at modern video marketing the same way advertisers do the :30 TV spot is because modern audiences simply don’t have 30-second attention spans anymore.

People want “snackable” content that they can enjoy between all the other bits of digital stimuli competing for their attention at any given point throughout the day. There’s even a famous study, reported in Time Magazine, that suggests the average person now has an attention span of eight seconds—one second shorter than a goldfish.

Also, millennials, that generation much coveted by marketers, have made it abundantly clear that they prefer short-form video content to long form. So if you want to truly appeal to the audiences of today, you should err on the side of brevity with your video content.

Implement video software

One fool-proof way to maximize the potential for the video you’ve incorporated is to implement a solid video software into your system. This will facilitate all the strategies mentioned above, and there are a number of programs out there that can help.

For example, there are video software tools that excel at hosting and managing video, live-streaming content, helping to simplify video management workflows, boosting corporate communications, increasing video lead generation, creating video specific websites, and more. There are even tools out there to help align your sales and marketing departments. The key is to find the right solution for your operation.

Conclusion

These are just a few best practices for incorporating video into your marketing strategy. There are plenty of other little tricks and tactics as well, such as ensuring all your splash screens are responsive; adding bold images to your splash screens to make them visually compelling; and using different video thumbnail sizes for different screens (depending on whether you’re designing for tablets or smartphones). The overall point is you should try and use all modern tools at your disposal while taking into account how the generation of today enjoys their video content.

]]>https://50wheel.com/how-to-boost-your-entire-marketing-strategy-by-adding-video/feed/07 Video Platforms To Help Launch Your OTT Subscription Servicehttps://50wheel.com/7-video-platforms-to-help-launch-your-ott-subscription-service/
https://50wheel.com/7-video-platforms-to-help-launch-your-ott-subscription-service/#respondTue, 23 Oct 2018 23:35:41 +0000https://50wheel.com/?p=12243If your brand depends on video to drive sales or video content is your product then you MUST make sure you have video experiences across all screens including next generation TVs. The timing has never been better to use video to engage audiences outside of YouTube and Facebook by creating video apps. Research shows that subscription OTT video service viewers will rise to 170.1 million or 51.7% of the US population in 2019. More people are cutting the cord and looking for alternatives to Facebook and news sites to consume video, turning to services like Netflix, Amazon and others. While syndicating to those channels is always a good idea, you want to make sure you create a solid video subscription product that you own and control on AppleTV, Roku, Amazon Fire etc. An with the technology and software now available, its affordable for businesses of all sizes to get into the OTT game. As you go out to evaluate video platforms for your OTT apps, make sure you’re covered in these key areas: Complete ownership and control of where the video content is hosted and stored. Make sure you are hosting your videos where they can’t be accessed by anyone outside your team. Your video player also needs to be locked down with DRM or other encryption so files can’t be ripped and duplicated. Security is very important so your content doesn’t get leaked to the publicly, losing you money. Ownership of subscribers and billing information. Since delivering video to subscribers is your business you need to treat it that way — your business is your list of subscribers and their credit card numbers. Make sure that you retain ownership of this key business asset. There is a high likelihood that you may change billing vendors or video platforms in the future and being able to walk away with your subscribers is key. More than just a one-time thing. When creating streaming apps for your business, remember Apple, Google, Amazon and others change their browsers and platforms at least once a year, meaning your app needs to stay up to date with those changes. Launching video apps with the right strategy, partner and technology to account for the recurring, ever-evolving nature of online video is very important. With those guiding principles in mind, we’ve hand selected a sample of OTT video platform vendors from our directory. With representation across the spectrum of scale and cost, these solutions provide true end-to-end workflows and technology for launching and managing a video content business… OTT Video Platforms Zype Zype is video distribution software as a service that enables professional video content owners to launch and manage direct-to-consumer streaming video products and services. They offer cloud-based subscription software, infrastructure, and APIs. Accedo Accedo provides a suite of applications, tools and services designed to deliver next-generation TV experiences. Accedo’s cloud-based platform solutions enable cost-effective roll out and management of application offerings and stores for multiple dev…[Read More] Contus Vplay Contus Vplay is a cloud-based solution to build a video on demand website. It helps create a video streaming website that can be scaled quickly. It comes equipped with multiple security mechanisms including access control, encryption and DRM. Contus …[Read More] dotstudioPRO dotstudioPRO is cloud platform and network for launching video streaming apps for OTT and mobile devices such as AppleTV, Roku, and Amazon. Monetize video content with subscription and pay-per-view toolsets and analytics. Icareus Icareus is an online video and connected TV platform with a complete back-end to manage video assets, channels, subscribers and subscription and transactional business models. Icareus makes it easy for broadcasters and content creators to build and m…[Read More] Lightcast Lightcast is an online video platform and agency focused on delivering cost effective connected TV, on demand and live video solutions for organizations with video libraries and audiences of all sizes. Muvi Muvi provides a platform that makes it easy launch and manage multi-screen OTT Video On Demand (VOD) experiences without extensive development. Muvi Studio includes video hosting, CDN, content management, transcoding, DRM, a video player, website and…[Read More]

]]>If your brand depends on video to drive sales or video content is your product then you MUST make sure you have video experiences across all screens including next generation TVs. The timing has never been better to use video to engage audiences outside of YouTube and Facebook by creating video apps.

Research shows that subscription OTT video service viewers will rise to 170.1 million or 51.7% of the US population in 2019. More people are cutting the cord and looking for alternatives to Facebook and news sites to consume video, turning to services like Netflix, Amazon and others. While syndicating to those channels is always a good idea, you want to make sure you create a solid video subscription product that you own and control on AppleTV, Roku, Amazon Fire etc. An with the technology and software now available, its affordable for businesses of all sizes to get into the OTT game.

As you go out to evaluate video platforms for your OTT apps, make sure you’re covered in these key areas:

Complete ownership and control of where the video content is hosted and stored. Make sure you are hosting your videos where they can’t be accessed by anyone outside your team. Your video player also needs to be locked down with DRM or other encryption so files can’t be ripped and duplicated. Security is very important so your content doesn’t get leaked to the publicly, losing you money.

Ownership of subscribers and billing information. Since delivering video to subscribers is your business you need to treat it that way — your business is your list of subscribers and their credit card numbers. Make sure that you retain ownership of this key business asset. There is a high likelihood that you may change billing vendors or video platforms in the future and being able to walk away with your subscribers is key.

More than just a one-time thing. When creating streaming apps for your business, remember Apple, Google, Amazon and others change their browsers and platforms at least once a year, meaning your app needs to stay up to date with those changes. Launching video apps with the right strategy, partner and technology to account for the recurring, ever-evolving nature of online video is very important.

With those guiding principles in mind, we’ve hand selected a sample of OTT video platform vendors from our directory. With representation across the spectrum of scale and cost, these solutions provide true end-to-end workflows and technology for launching and managing a video content business…

Zype is video distribution software as a service that enables professional video content owners to launch and manage direct-to-consumer streaming video products and services. They offer cloud-based subscription software, infrastructure, and APIs.

Contus Vplay is a cloud-based solution to build a video on demand website. It helps create a video streaming website that can be scaled quickly. It comes equipped with multiple security mechanisms including access control, encryption and DRM. Contus …[Read More]

dotstudioPRO is cloud platform and network for launching video streaming apps for OTT and mobile devices such as AppleTV, Roku, and Amazon. Monetize video content with subscription and pay-per-view toolsets and analytics.

Icareus is an online video and connected TV platform with a complete back-end to manage video assets, channels, subscribers and subscription and transactional business models. Icareus makes it easy for broadcasters and content creators to build and m…[Read More]

Lightcast is an online video platform and agency focused on delivering cost effective connected TV, on demand and live video solutions for organizations with video libraries and audiences of all sizes.

]]>https://50wheel.com/7-video-platforms-to-help-launch-your-ott-subscription-service/feed/0Best Video Players and Platforms That Offer White Label for Mobile Appshttps://50wheel.com/best-video-players-and-platforms-that-offer-white-label-for-mobile-apps/
https://50wheel.com/best-video-players-and-platforms-that-offer-white-label-for-mobile-apps/#respondTue, 23 Oct 2018 00:01:04 +0000https://50wheel.com/?p=12234More and more mobile app developers are including video capabilities in their products as video is now easily consumed on mobile. Behind the video is a technical infrastructure supporting delivery, storage and management of video files. Whether you’re developing an app with a basic video player integration or something more advanced with video capture, upload, and distribution functionalities, having the right infrastructure behind the scenes will make all the difference. There are two routes to go when it comes to bringing video into your app. The first is to take the low-cost, heavy human-technical involvement approach and self host the video and configure your own video player using one of the open source options available. Going in-house with video hosting and management should only be considered if you and your team can handle: The setup and management of a video storage and hosting service, content delivery network, and video player framework Integration and testing video mobile app Testing and ongoing maintenance across all common mobile devices If those tasks need to be automated, then you’re a perfect candidate for an online video platform or video player that can be white labeled and hosted. The benefits are not having to deal with any bullets mentioned above and most vendors now offer support and account management in addition to the technology. Here are a few video players and platforms that are specifically designed for white-labeling. We’ve organized them by price point to make it easy for you buyers. Free to $50 a month Surprisingly at this point there are number of great options. Keep in mind you’ll most likely be paying a flat platform license fee that will include a a certain amount of storage and bandwidth or video plays. Knowing these key data points will help get the most accurate pricing from vendors. Recommended Software: Afterglow | Bitmovin | Boss Video Player | JW Player $50 to $100 a month Surprisingly at this point there are number of great options. Keep in mind you’ll most likely be paying a flat platform license fee that will include a a certain amount of storage and bandwidth or video plays. Knowing these key data points will help get the most accurate pricing from vendors. Recommended Software: Wistia | Mux | StreamingVideoProvider | Vimeo $100+ a month Surprisingly at this point there are number of great options. Keep in mind you’ll most likely be paying a flat platform license fee that will include a a certain amount of storage and bandwidth or video plays. Knowing these key data points will help get the most accurate pricing from vendors. Recommended Software: Brightcove | Limelight Networks | Muvi | Vzaar

]]>More and more mobile app developers are including video capabilities in their products as video is now easily consumed on mobile. Behind the video is a technical infrastructure supporting delivery, storage and management of video files. Whether you’re developing an app with a basic video player integration or something more advanced with video capture, upload, and distribution functionalities, having the right infrastructure behind the scenes will make all the difference.

There are two routes to go when it comes to bringing video into your app. The first is to take the low-cost, heavy human-technical involvement approach and self host the video and configure your own video player using one of the open source options available. Going in-house with video hosting and management should only be considered if you and your team can handle:

The setup and management of a video storage and hosting service, content delivery network, and video player framework

Integration and testing video mobile app

Testing and ongoing maintenance across all common mobile devices

If those tasks need to be automated, then you’re a perfect candidate for an online video platform or video player that can be white labeled and hosted. The benefits are not having to deal with any bullets mentioned above and most vendors now offer support and account management in addition to the technology.

Here are a few video players and platforms that are specifically designed for white-labeling. We’ve organized them by price point to make it easy for you buyers.

Free to $50 a month

Surprisingly at this point there are number of great options. Keep in mind you’ll most likely be paying a flat platform license fee that will include a a certain amount of storage and bandwidth or video plays. Knowing these key data points will help get the most accurate pricing from vendors.

$50 to $100 a month

Surprisingly at this point there are number of great options. Keep in mind you’ll most likely be paying a flat platform license fee that will include a a certain amount of storage and bandwidth or video plays. Knowing these key data points will help get the most accurate pricing from vendors.

$100+ a month

Surprisingly at this point there are number of great options. Keep in mind you’ll most likely be paying a flat platform license fee that will include a a certain amount of storage and bandwidth or video plays. Knowing these key data points will help get the most accurate pricing from vendors.

]]>https://50wheel.com/best-video-players-and-platforms-that-offer-white-label-for-mobile-apps/feed/04 Tools and Software To Automatically Create Videoshttps://50wheel.com/4-tools-and-software-to-automatically-create-videos/
https://50wheel.com/4-tools-and-software-to-automatically-create-videos/#respondMon, 22 Oct 2018 22:55:00 +0000https://50wheel.com/?p=12229If you’re looking to automatically create videos in large batches or individually then you’ve come to the right place. This article outlines online video platforms and software that make it easy to automatically generate video content. Here’s a breakdown of the different types of auto-generating software available: Automatically generate a single video from a website, blog, social media account. Automatically generate a single video from photos, video clips, music, text, etc. Automatically generate a single or multiple personalized videos from user metadata supplied by spreadsheet or CRM Automatically generate videos based on user action for delivery in real-time. 1. Create a single video from website content, including blog posts If your organization posts a lot of video content to your website and blog regularly then you may want to consider including automatically generated videos that summarize that content. These software tools make it easy to supply a few URLs, select a template and music and the software will put together a single video for you. Recommended Software: Exaltive | VideoRemix.io | Lumen5 | Moovly 2. Create a single video from photos and video clips Another great type of video to automatically create is one that is tied to existing video clips or photos. These types of videos work great for post-conference or event follow-up when you might have lots of little video clips and photos you can easily put in a file and upload. These software tools make it easy to supply video clips, images, music — choose a template and video montage will be spit out. Recommended Software: SundaySky | VideoRemix.io | Magisto | StoryTEQ 3. Create hundreds of personalized videos to be sent vial email to a list A more advanced practice, yet very effective (16x increase in response rate) is to pair video with email marketing with the goal of creating a personalized video for each contact, meaning hundreds of individual videos. These types of campaigns have been proven to move the needle with customer success teams. Sending a video highlight a client’s bill with their specific information included, credit card spend, etc. These software tools make it easy to generate hundreds to thousands of individual, personalized video emails. Recommended Software: Eyeview | Idomoo | INDIVIDEO | Pvideo 4. Create and deliver videos in real-time based on user action The ultimate digital marketing video strategy includes a real-time video personalization experience, meaning users that interact with the brand will at one point in the buyer’s journey receive a personalized video generated just for them based on the content they’ve interacted with or the stage of their journey. These software tools generate videos in real-time based on a predefined template. Videos may include other relevant content or a set welcome video with dynamically inserted user metadata. Recommended Software: Clinch | Idomoo | Pulpix | TheMotion To view more video software solutions for automatically creating videos, click here.

]]>If you’re looking to automatically create videos in large batches or individually then you’ve come to the right place. This article outlines online video platforms and software that make it easy to automatically generate video content. Here’s a breakdown of the different types of auto-generating software available:

Automatically generate a single video from a website, blog, social media account.

Automatically generate a single or multiple personalized videos from user metadata supplied by spreadsheet or CRM

Automatically generate videos based on user action for delivery in real-time.

1. Create a single video from website content, including blog posts

If your organization posts a lot of video content to your website and blog regularly then you may want to consider including automatically generated videos that summarize that content. These software tools make it easy to supply a few URLs, select a template and music and the software will put together a single video for you.

2. Create a single video from photos and video clips

Another great type of video to automatically create is one that is tied to existing video clips or photos. These types of videos work great for post-conference or event follow-up when you might have lots of little video clips and photos you can easily put in a file and upload. These software tools make it easy to supply video clips, images, music — choose a template and video montage will be spit out.

3. Create hundreds of personalized videos to be sent vial email to a list

A more advanced practice, yet very effective (16x increase in response rate) is to pair video with email marketing with the goal of creating a personalized video for each contact, meaning hundreds of individual videos. These types of campaigns have been proven to move the needle with customer success teams. Sending a video highlight a client’s bill with their specific information included, credit card spend, etc. These software tools make it easy to generate hundreds to thousands of individual, personalized video emails.

4. Create and deliver videos in real-time based on user action

The ultimate digital marketing video strategy includes a real-time video personalization experience, meaning users that interact with the brand will at one point in the buyer’s journey receive a personalized video generated just for them based on the content they’ve interacted with or the stage of their journey. These software tools generate videos in real-time based on a predefined template. Videos may include other relevant content or a set welcome video with dynamically inserted user metadata.