Readers have evolved to become more sophisticated content consumers. It is no secret that today’s audience hanker after innovative publishing and media. Their standards demand freshness and creativity one notch higher than every yesterday.

This world’s first high-definition, avant-garde digital magazine cover gives readers an extraordinary multimedia experience. Filmed by Inez and Vinoodh and accompanied by a bespoke soundtrack by John Gosling (“The Sound of McQueen”), the cover features a video of Rihanna’s moving images, swaddling 440 pages of fashion, culture and ideas.

Hack’s team deserves a recognition for bringing in the good old-fashioned qualities of artistry and passion while managing to employ creative risk-taking execution to satisfy the ever refining standards of digital magazine readers today. I must say they have raised the bar for the digital magazines industry.