Modernize WIC

WIC has successfully served women and their families for nearly half a century. To remain the impactful program it has been, some aspects must be modernized. Collective efforts are underway to include more technology, streamline processes and adapt to the needs of young families. The resources here are designed to help you take steps to remain valuable and relevant to today’s young women – often called “Millennials” – and their families, as key to maintaining a strong WIC program.