About This Class

As CEO at Fitocracy, I've raised millions in seed financing and have learned that there is a repeatable process to raising money efficiently. This is the class I wish was available two years ago when I was first starting out.

For many first-time founders, raising outside financing is one of the most daunting and confusing parts of building a company. It is a process that can seem like a black-box, where there is no obvious path to getting started.

But there are ways to make the process easier.

In this class, you will learn:

- Why you should raise money and why you should not

- The various approaches to raising money

- How to figure out how much money you should raise and from whom

- How to create effective, compelling pitch materials

- How to build relationships with investors

- Indicators an investor is interested or when they're wasting your time

- How to close a financing

By the end of this course, you will have created pitch materials, have a seed round strategy and have practiced your pitch.

*Get in front of NYC's most active early-stage investor*

We have a special treat for you. New York's most active early stage investor, Steve Schlafman of Lerer Ventures, will be judging the final projects to decide on the best elevator pitch. The winner will get a 15-minute call with Steve for feedback and advice :)

Only pitches submitted by August 1, 2013 will be eligible.

Tell your friends

If 250+ people enroll in this course, we will award the best pitch a $1,000 scholarship to pursue their idea. We will consider all project submissions that are uploaded 1 month from the start date of this class.

I am the cofounder, CEO at Fitocracy, a fitness social network of over 1M users. Over the past few years I've learned how to build a product people want, cultivate an active and passionate community, recruit a team that can execute, and raise money to push a large vision forward. I've learned just as much, if not more, about what not to do as what to do in various situations involved with building a technology company.