People Spend an Average of 35 Minutes on Facebook Each Day

This adds up to people spending 3 and a half hours per week on Facebook.

Compare this to your most committed members in church. They might be at church service, a small group, and a prayer meeting.

That means your most committed members are at church about the same amount of time as the average Facebook user. This also means your average church member is on Facebook more than at your church.

So you want to take the message where people are? They’re on Facebook.

And people are on Facebook a lot…

People Access Facebook an Average 8 Times Per Day

Facebook has mastered the notification.

Not only will they notify you of your own alerts, but they’ll also notify you of activity they think you should check out.

Even Dave and Justin are susceptible to this. Dave checks Facebook for one thing and gets sucked into the vacuum of messages and group updates. And Justin tries to limit himself to a glance once every two hours…but that is still 8 times a day.

Fear of missing out is a real thing. And it’s causing people to think about Facebook more than their church.

The attention is on Facebook.

So how do you take advantage of this? Is the answer just to post more?

Organic Reach for Branded Facebook Pages Is 2% on Average

Facebook Pages used to be the end-all-be-all for business and organization presence. But over time more and more content is added to Facebook. Everyone and their dog has a Facebook Page…literally!

There is a lot more competition and the real estate is becoming more scarce.

Facebook also realized that with this content congestion, they need to prioritize what’s important to their users. And guess what? It’s not your church all the time.