You may not be aware, but Industry Mailout and Advisor Mailout offer exciting tools to help you organize and manage your entire brand's email message arm. We have 3 distinct group account features to help you:

Promote a unified message from a central account

Approve mailouts through a central approver account

Create an organization-wide basic mailout that can be customized per area or region

As someone in charge of communications, I'm guessing you're pretty busy. I'm also guessing you'd like to learn one, two or even three quick tricks for improving your email communications, getting your message out more effectively and garnering better results. Am I right?

I used to work for a national charity. Each month, I would create an email newsletter. My objective was clear: "I need to inform them!" So I would compile a series of articles on what we'd done in the past month, and what we were about to do. I would also have articles on events, donation opportunities, and photo features. But the one question I wasn't asking was: who will be reading this?

"Who is my audience?" is the first question you should ask when you sit down to write a newsletter. The goal is to define their readership habits, so that you can write the content they are the most likely to read.