Diet Drinks Helps Weight Loss, ABA Funded Study Finds

A new study by the University of Colorado and Temple University has confirmed that diet drinks help to reduce obesity. The findings were reported in the journal Obesity.

According to Techsonia a study which was sponsored by the American Beverage Association, of which both Coca Cola and Pepsi are members under the aegis of University of Colorado and Temple University has confirmed that diet drinks helps in weight loss. The findings were published in the June issue of journal Obesity.

According to James O. Hill, Ph.D., executive director of the University of Colorado Anschutz Health and Wellness Center and co-author of the study, said in a press release, “This study clearly demonstrates that diet beverages can in fact help people lose weight, directly countering myths in recent years that suggest the opposite effect – weight gain. In fact, those who drank diet beverages lost more weight and reported feeling significantly less hungry than those who drank water alone. This reinforces that if you’re trying to shed pounds, you can enjoy diet beverages.”

As mentioned the study was funded by the American Beverage Association and was carried out on 300 subjects. The 300 participants were divided into two groups. One group continued drinking diet drinks during the course of the study whirl the other group were forbidden to drink the diet drinks.

Both the groups were extensively counseled on weight losing tips. All the participants were also receiving regular feedbacks on what they were eating and it was recorded in their journals.

The results were really astonishing- The group on diet drinks lost 13 pounds in 12 weeks while the group who were forbidden to drink diet drinks lost 9 pounds in the same period.

According to Hill the group who were forbidden to drink diet drinks was being denied two things which they loved- Diet sodas and eating food without being mindful of their calorie intake .The group having access to drinks with sweet taste helps the (artificially-sweetened beverage) group to adhere better to the behavioral change program