FIR Live

Thursday, August 14, 2014

FIR Live: Language Translation for Communicators

Photo: (c) CanStockLanguage translation has bedeviled communications and PR practitioners forever, but the rise of digital media has complicated the situation in a number of ways. The requirements for producing content right now have led to a need for almost instantaneous translation while access to the Internet has introduced languages spoken in regions that weren’t previously participants in the economy.

Renato Beninatto, chief marketing officer for language translation company Moravia. He is the co-founder of the first market research company focusing on language services. He was president and currently serves as an adviser to the European Language Industry Association is is a board member of Translators without Borders.

Iris Orriss, head of localization for Facebook, is also a board member at Translators without Borders. Formerly director of the business platform division international team at Microsoft, she brings more than a decade of localization-related engineering and managerial experience to her work.

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Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Tuesday, August 05, 2014

FIR Live returns with panel on language translation

FIR Live returns on Thursday, August 14, with an hour-long panel discussion on the challenges of communicating in multiple languages online. The web demands speed in publishing content, but if your markets include multiple languages, translation can keep you from posting quickly. Among the many problems technology has tackled, translation remains one that still requires time and expertise.

If you have specific questions about language translation in the PR and communication contexts, be sure to share it on the FIR Podcast Community on Google+, or leave it as a comment to this post, so we can raise it during the discussion.

We’re still working on fleshing out the panel, but so far our guests include…

Renato Beninatto, chief marketing officer for language translation company Moravia. He is the co-founder of the first market research company focusing on language services. He was president and currently serves as an adviser to the European Language Industry Association is is a board member of Translators without Borders.

Iris Orriss, head of localization for Facebook, is also a board member at Translators without Borders. Formerly director of the business platform division international team at Microsoft, she brings more than a decade of localization-related engineering and managerial experience to her work.

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; Igloo Software, providers of an intranet you’ll actually like, delivered securely with our cloud platform: learn more at http://www.igloosoftware.com/fir.

Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address). If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Thursday, May 08, 2014

FIR Live returns with IABC’s 2014 class of Fellows

The International Association of Business Communicators (IABC) has announced that five members will join the class of Fellows, the highest honor the association bestows on its members. Tomorrow at 2 p.m. EDT (11 a.m. PDT, 7 p.m. UK), all five will join FIR co-host Shel Holtz for the a session of FIR Live.

The 2014 class of Fellows includes…

John Deveney, ABC, Sr. Counsel, Deveney Communication

Tamara Gillis, ABC, Ph.D, Professor, Elizabethtown College

George McGrath, Principal, McGrath Business Communications

D. Mark Schumann, ABC, senior vice president, The Segal Group

Jennifer Wah, ABC, principal, Forwords Communication

Brad Whitworth, ABC, IABC Fellow, will also participate in the free-ranging conversation about the state of communication and the meaning of the Fellow designation.

The conversation will be held on a Google+ Hangout on Air, which you can view live on The FIR YouTube channel. Afterwards, the session will be available as a YouTube video (which we’ll post to the FIR website) and as an audio file distributed via the usual FIR feeds.

We broadcast the discussion as a Google+ Hangout On Air, the newest version of Google’s video chat service on the Google+ social network, that lets you hold a public video discussion live via YouTube. A key feature of this new version is that it also makes a public recording of your session for viewing later, which you can do right here.

[...] One key take-way is the real need for education to dispel the myth that anyone with a high influencer score is automatically valuable to a brand. We need to go “beyond the score” to find out why someone is influential. As David rightly stated, even with the tools available, you still need humans who know what they are looking for to make sense of the information you uncover.

The other key takeaway is that you as a brand or agency need to know exactly what your goal is before you even start the search for influencers or advocates.

We also discussed the need for PR firms and agencies to engage with and employ bloggers and influencers.

The hashtag #firlive was a focal point for many insightful comments and questions as people watched the live broadcast and contributed their thoughts on Twitter - increasingly the shape of interactive online events these days.

What do you think of the discussion? Will it help you be clearer about influencer marketing? Do you have an alternate point of view? Let us know your thoughts which we’ll share on FIR.

Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 253 780 9125 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

FIR Live is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Wednesday, May 23, 2012

FIR Live is back with all-star panel on influencer marketing

Has it really been 10 months since the last FIR Live?

It may have been a while, but when we decided to bring the real-time single-topic panel discussion back, we did it in a big way. We’ll be talking about influencer marketing—what’s hype, what’s legit, what works, what doesn’t—with an all-star panel that includes…

FIR Live will take place on Saturday, June 16 at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London. We’re still working out which platform we’ll use, but we’re leaning toward a Google Hangout On Air. We’ll be back with details when we have them, but as with all FIR Live episodes, you’ll be able to weigh in with a call or comment in the chat room. For now, be sure to mark you calendars so you won’t miss this provocative and informative discussion about a fast-growing social marketing tactic. If you’re not able to participate live, don’t worry—the segment will be made available as a regular FIR episode for listening when it’s convenient for you.

Sunday, July 31, 2011

FIR Live #23 - July 30, 2011: Every Company is a Media Company

As newsrooms shrink and people seek more and more content online, companies can help tell their stories through the production of great content that isn’t marketing- or PR-driven. Tom Foremski, who coined the phrase “every company is a media company,” and Cisco Systems Network editor Wendy Tanaka join Neville and Shel for a discussion about content strategies.

Tom Foremski has been reporting on the business of Silicon Valley for US and global newspapers and magazines since 1984. He worked full time for the Financial Times from 1999 to 2004 and contributed articles from 1985 onwards. He currently publishes Silicon Valley Watcher, reporting on the business and culture of Silicon Valley. It is a news/blog site also featuring other reporters and editors. Connect with Tom on Twitter at tomforemski.

Wendy Tanaka is social media communications manager at Cisco Systems, where she works on The Network, Cisco’s recently-relaunched content-focused newsroom. it’s her first corporate job; previously she served as technology editor at Forbes and as and as managing editor of Red Herring magazine. She also spent six years as a business writer at the Philadelphia Inquirer. Connect with Wendy on Twitter at FromWendy.

Share your comments or questions about this podcast, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at .(JavaScript must be enabled to view this email address); call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

FIR Live is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

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