There has been buzz about the channel shutting down for a long time now. We guess those rumours weren’t totally false. Here’s why the channel won’t be aired any more

Imagine TV, a channel which was owned by US-based Turner Broadcasting System Inc will officially go off air today. And the reason behind this is low ratings and failure to meet the desired targets in terms of viewership and popularity. The channel was launched in India on January 21, 2008. It changed hands from NDTV to INX group a while later. And now, four years later it will finally shut shop.

But this news doesn’t come as a big surprise. The channel was in the news for its dwindling numbers every now and then. Jamuna Paar, Dwarkadheesh, Saware Sabke Sapne Preeto are some of the shows that were currently being aired on this channel. And guess those weren’t very popular when compared to the latest shows running on rival channels Colors, Sony, Zee or Star Plus.

Even so, we’re curious to know the fate of the serials on Imagine TV, especially Swayamvar – Veena Ka Vivaah. Now with the channel going off air will Veena Malik remain a spinster all her life? We can’t help but wonder. Guess it’s time to wait and watch how all this will affect the television world!