Menlo Technologies - Twitter Analysis

Using Power BI to Leverage Twitter Accounts for Sales and Marketing

With hundreds of millions of users and over 500 million Tweets being sent each day, Twitter offers a great opportunity for businesses to reach a global audience of new and existing customers. The social network provides a way for business to build meaningful connections with a relevant and engaged audience.

Key Challenge – Interpreting Twitter Data for Sales and Marketing

Marketing is all about selling the right product to the right people. Who are your followers, where are they, and what are they talking about?

Power BI allows Menlo Technologies to evaluate Twitter activity so that Sales and Marketing teams gain a better understanding of their clientele, and prioritize engagement based on activity and locale. Power BI’s solution also allows for tweet analysis based on time and hashtag content:

Number of tweets with respect to Hashtags and Geolocation.

Learn which topics are most important to your target market by geolocation, and modify your approach accordingly.

Number of tweets with respect to Month.

Understand technology trends and conversations that your clients are following.

Number of tweets with respect to Time.

Learn the best time to engage effectively with your followers.

Number of tweets with respect to Hashtags and Date.

Understand in even greater statistical detail about the trending technologies that interest your clientele.

Anytime and Anywhere Access

With next-generation BI delivered on the cloud and available on mobile devices, the sales and marketing team can rely less on guess work and focus on the trends and information that interest their clients by time and location.

The range of information, displayed in beautiful, easy to understand visualizations, helps Sales and Marketing teams focus on the needs and interests by location of clientele.

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