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How To Select The Best Type Of Google Adwords Campaign

We recommend watching this video to understand how to select the best type of Google Adwords campaign.

How do I select the type of Google Adwords campaign that will work best for me? Well, there’s no one size fits all in AdWords. What works for one person may not work for another. So to help you to figure out what’s best for your business, let’s start by looking at some of the options available to you.

Campaign type determines things like where your ads will show to customers, and what format they can be in, like text or video. Your ads can show on one, or both, of Google’s advertising networks, depending on the campaign type you choose. These networks make up all of the places where your ads can appear, whether on desktops, tablets, or mobile devices.

There's the Search Network, which shows ads when users search on Google and on other search websites that partner with Google to show ads. And there's the Display Network, where ads appear on millions of popular websites, mobile apps, videos and more with content related to your targeting. You can choose a campaign type that uses just one of these networks or both networks with the Search Network with Display Select campaign type.

Next you’ll choose a campaign’s sub-type. The most common options - “Standard” and “All features” - let you determine how many settings you want to choose from, for your campaign. If you want to accomplish a specific goal with your ads, like driving more installs of your mobile app, you can choose a specific campaign sub-type to meet your needs. In general, the “Standard” sub-type is best if you’re New To AdWords, or just want to get your campaign set up quickly, without a lot of additional options. The All Features choice is best if you’re a daily AdWords user and want to be able to mix and match different AdWords features, like scheduling your ads to run at certain times, and targeting ads to specific locations or websites.

Now let’s tie it all together with a few examples. Ted runs a thriving travel agency and is still pretty new to AdWords. So when he created a campaign to promote his tour packages, he chose the recommended setting for all new campaigns: Search Network with Display Select. This campaign type is great for Ted because it helps him reach the largest possible audience by showing his ads on both the Search and Display networks, with the least amount of setup. To make things even simpler, Ted picks the “Standard” sub-type because he knows he doesn’t need a lot of flexibility for his campaign.

Alternatively, Henry owns a hardware store. Henry is an experienced advertiser, so when he set up a new campaign to promote his locksmith service, he chose a Search Network Only campaign with the “All Features” sub-type. This type of campaign is right for his business because it helps him reach new customers right when they’re searching for a locksmith. But his locksmith service isn’t open 24/7, so he selected the “All Features” sub-type to get access to tools that let him schedule his ads to only show during business hours.

We recommend watching this video to understand how to select the best type of Google Adwords campaign. How do I select the type of Google Adwords campaign that will work best for me? Well, there’s no one size fits all in AdWords. What works for one person may not work for another. So to help you to figure out what’s best for your business, let’s start ...