Posts tagged ‘sketch’

For ‘Supplement’ I was trying to portray the idea that a supplement is extra information, and not quite necessary. I wanted to letters to have a basic skeleton that people can see and immediately recognize it as that letter, but I wanted extra information to help build up the letter (but also isn’t necessary to understand what letter it is). I wanted this to be pretty clean and crisp, and most importantly SIMPLE.

For ‘Sluggish’ I was trying to get at the idea that it is slow-moving, un-caring, and lazy. I wanted to letters to be moving apart from each other, going from fast (or normal) to slow, and extremely slow. I also wanted to letters to have an organic feeling since the first thing that comes to mind when you hear the word ‘Sluggish’ is an actual slug, so I wanted to be sure the letters didn’t seem to digital or edgy.