Radio Media Tours

Time, money and impact are the primary reasons to include a Radio Media Tour (RMT) by Tobin Communications as part of your overall media campaign. An RMT maximizes your spokesperson’s time through the scheduling of back-to-back telephone interviews with radio news directors and talk show hosts.

The typical RMT can be scheduled over the course of a morning, or over a series of days, weeks and months. Your spokesperson should conduct the RMT in a quiet room and on a hard phone line.

Our Radio Media Tour service includes:

Drafting a media advisory;

Pitching news directors and talk show producers;

Connecting your spokesperson via telephone to each radio interview;

Producing digital files of the interviews and showcasing your RMT through an easy-to-navigate web page;

Pulling soundbites from the RMT that can be distributed through your social media channels;

Following up with news directors to determine usage of recorded interviews;