In 1924, Bavarian-born Adolf “Adi” Dassler famously created a high-performance athletic shoe for the world’s top athletes. Olympians raced to gold medals and record times wearing the revolutionary adidas sneaker, including American Jesse Owens in 1936. Always at the forefront of footwear innovation and technology, the company is now also celebrated for its funky yet functional street-friendly designs. Collaborations with today’s hottest designers have expanded the label’s reach from workout to weekend wear.