Luca Tavian

Expert on Sports Marketing and Management

A reliable guide for the development of your business in the sports world

BOOSTING SPORT BUSINESS

AN EXPERIENCED MANAGER AND AN ACTIVE SPORTSMAN

I’m a sports expert with an extraordinary experience in the Outdoor disciplines and, at the same time, a marketing professionist with a University education and a specialization in the Web tools for the development of Brand and Corporate Identity. I talk as a sportsman to sportsman. I give visibility, I share, I influence and I communicate trough New Media following the Web 2.0 rules.

MY PROFESSIONAL SKILLS

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Web Marketing

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Event Manager

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Brand & Identity development

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Partnership development

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Digital Marketing Strategist

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SEO SEM specialist

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Sales

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Old Media Planner

UNIVERSITY EDUCATION.

MARKETING SPECIALIZATION.

My study path after the scientific high school degree has always been directed toward the marketing disciplines. In 2008 I earned a bachelor’s degree in “Marketing andbusiness administration” at the Cà Foscari University of Venice with a thesis in “Webmarketing strategies and Web sites promotion”.

In 2009 I participated in a Social European Fund marketing training course. I have worked for 4 years as Marketing Manager in a leading sports equipment company and I’m getting a Master’s degree in “Trade marketing/Marketing Intelligence for business decisions” at the University of Parma.

Master’s Degree in Trade Marketing90%

FSE marketing courses100%

Google Professional Advertiser100%

Bachelor’s Degree in Marketing and business administration100%

Scientific high school degree100%

From Theory to Practice

I’m passionate about marketing and I invested a lot of time studing the tools and the methodologies to capture customers’ attention. Now I can create effective marketing and branding campaigns that can make a powerful impression in the minds of your target audience.

I’ve the ability to plan and work in team with enthusiasm to make things happen. In Rudy Project I have trained a team of 10 people who partecipate to sport events on selling techniques, merchandising, customer care and coordinate their activity on the field.

Event Manager

I have planned and organized the Rudy Project presence at sport events and fairs in Italy

I have defined the layout and merchandising of the truck and of the gazebos for the exibitions

Trainer of the Rudy Project Staff (10 people)

Web sites administration

Facebook followers

Managed events per year

Youtube views

Digital Strategy

Proven Internet marketer with four years of experience in On-line Brand development.

I have lead and driven Web initiatives, campaigns/promotions, and enterprise projects that have had a direct impact on the Rudy Project On-line Brand presence and reputation.

Rudy Project Web sites development

I have been in charge of 9 Web-sites development, update and performance. I have tracked and analyzed historical data, metrics and done business intelligence in order to take key business decisions to drive higher customer satisfaction, sales and grow the Brand awareness and recognition.
I assisted and managed 3rd party vendor relationship on Marketing/Web marketing initiatives.
I have been responsible for partnering closely with distributor’s directors along with IT, Marketing managers to ensure initiatives drive Brand consistency, attract and convert quality customers.

Social Media presence development (Facebook, Youtube, Twitter).

In 2010 I was appointed to the launch and development of the Rudy Project global and italian presence on the main Social Networks. After 4 years we get great results in the main Official Channels on Facebook, Youtube, Twitter.

Rudy Project International Facebook page has now more that 100000 followers. The Italian one is constantly growing and they are both a benchmark for the local distributors activities. Rudy Project YouTube official page has more than 455000 views.
Those datas put on evidence the great visibility that the Brand has achieved with a methodical work on these channels.

Custom Program Leader

I have been the Team Leader of the Rudy Project Custom Program. A B2C and B2B platform that permit to create a customized sunglasses. I contributed to the development of the procedures to process an order (from customers, distributors, dealers), from codifications to the shipping.

Event Planner

Sharing passion means being there!
I’ve been present at over 15 events and races in Europe every year delivering the best technical advices to customers, media interviews and partnership building.
I have planned and organized the Rudy Project presence at over 15 sports events and fairs in Italy defining the layout and merchandising of the truck and of the gazebos for the different exibitions.

I’m in charge of the training of the Rudy Project Staff (10 people) for a specific understanding of complex product features, layout guidelines, sales techniques to help them increase the customer satisfaction and sell more effectively.

Main Events:

Granfondo 3 Valli (Mtb race) – Italy

Granfondo Via del Sale (Road cycling race) – Italy

Bike Festival (Mtb event) – Italy

Granfondo Giordana (Mtb race) – Italy

6XAndrea (Time Trial race) – Italy

Granfondo Novecolli (Road cycling race) – Italy

Marathon Franja (Road cycling race) – Slovenia

Granfondo Terre Rosse (Mtb race) – Italy

Maratona delle Dolomiti (Road cycling race) – Italy

Dolomiti Superbike (Mtb race) – Italy

Granfondo Pinarello (Road cycling race) – Italy

Expobici (Bicycle fair) – Italy

Outdoor show (Outdoor equipment fair) – Germany

Granfondo di Roma (Road cycling race) – Italy

Barcolana (Sailing race) – Italy

What is the next summit of your business we can reach together?

What can I do for your business?

My specialization and professional profile make me suitable for the following functions:

Marketing Manager in a sporting goods manufacturers or sports organisations and clubs

Communication Manager in a sports equipment company/sports organisations and clubs

Event manager in a sports equipment company/sports organisations and clubs