About

Maybelline

2. What is Amazon’s inventory management policy? Do you think that for a business like Amazon this is the best policy? Give two other inventory management strategies Amazon could use as part of its inventory management policy. Amazon believes in having products at the right place, in the right amount and at the right time, which will also help the company to reduce inventory carrying costs. Amazon currently has a competent inventory management system which control the costs associated with the inventory, for example they try to avoid split shipments in order to reduce the costs involved with the shipment when a customer orders multiple items. Ways of Amazon’s inventory management:

* They developed software to forecast customer demand on seasonal and regional demands thus reducing the risk of buying extra merchandise. * The inventory system Amazon had helped the customers to see directly the availability of the product by checking on the warehouses of the Amazon. It helped the company to promise the time required to send the products to the customer. For example, the stocks available in the store would be shown as 24 hours and the once which is out of stocks will be promised to upload within 2-3 days. * Amazon entered into contract with Ingram Micro Inc for distribution of desktops, laptops and other computer accessories. Drop shipment model was very successful so Amazon decided to extend this model to all categories too. * They also filtered the supplier by who sold the items for fewer prices and delivered on time, in order to give the customers best price. * Amazon partnered with other companies for example Amazon is handling the online selling of the company Toys RUs . Toys RUs managed the merchandise and owned the inventory which was stored in the Amazon’s distribution center. * Amazon did not stock every offered on its site. It stocked only those items that were popular and frequently purchased. If a book that is not so popular is ordered Amazon requested that item from its distributor who then shipped it to the company. The items were unpacked and then shipped to the respective customers. According to me, I think Amazon is doing good job at managing its inventory control. Although Amazon needs to redesign how they manage inventory across their supply chains to lower costs and improve customer service levels. Two Stargeties:

Synchronize promotions
Developing a comprehensive inventory strategy involves a number of departments to co operate. By linking marketing plans to merchandising plans, it can help the inventory control of Amazon.

Marketers and merchants need to develop planning calendars for all promotions in all channels such as catalog, online, e-mail, stores, and ads. Merchants and the inventory control group can then plan product purchasing and availability of the products. In that way Amazon don’t have to store obsolete products. The idea is to stock the inventory just before you need to sell it, so that the money you've invested comes back into the business as quickly as possible

Invest in upgrading the systemsProvide Inventory Control with best systems which can help in efficient, accurate, and timely access to data. Ongoing training and report requests should be a management priority. This group spends more money than any other. Companies that recognize inventory management is typically provide higher levels of service to their customers and gain higher profits.

3. Identify and discuss some of the supply chain management issues Amazon faced in its European markets. What were some of the potential risks faced by Amazon in its European market supply chain, and how were they mitigating the risks. In the U.S. and Canada, Amazon has great distribution and markets, but in Europe they mean nothing to anybody. To enter the European market was challenging for Amazon but it helped to expand company’s customer base, sales and revenue. UK and Germany Amazon was a...

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...Positioning of Maybelline New York
Segmentation Method
Geographic Segmentation:
From a small, family-owned business created in 1915 to the world's number one make-up brand. Maybelline New York is the world's leading cosmetics brand, available in over 129 countries. By combining technologically advanced formulas with on-trend expertise and New York City glamour, our mission is to offer innovation, affordable, and effortless cosmetics for every woman. In 2009, the brand was awarded the coveted title of Official Makeup Sponsor for Mercedes-Benz Fashion Week in its hometown of New York City. Maybelline New York is a division of the global cosmetics company, L’Oreal.
Demographic Segmentation:
Maybelline have created what is known as Maybelline 5, who are 5 young girls aged between 15 and mid 20 selected each year in order to promote Maybelline products.
Youngster: 16-25 years
Office Lady: 26-35 years
Career Women: 35 above
Psychographic Segmentation:
Product Category:
Eye Makeup: Brown, Eye Liner, Eye shadow, Mascara.
Face Makeup: BB Cream, Blush, Bronzer, Concealer, Foundation, Powder, Primer.
Lips Makeup: Lip Balm, Lip Color, Lip Gloss, Lip Liner.
Nail Polish: Nail color.
Brushes& Accessories: Brushes, Combs, Curlers, Removers, Tweezers.
Benefit Segmentation:
Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make...

...Mary Kay vs. Maybelline
Mary Kay has been one of America’s most trusted global names in skin care, makeup &amp; body care for many years, as well as Maybelline cosmetics. Both provide America and the rest of the world with astonishing beauty products like make up, lip stick, and lip gloss. When American women and teenagers go out to buy their cosmetics, they are bombarded with different ads and different products saying that what they make is the best thing out there. Mary Kay and Maybelline cosmetics are always going back in forth with their many different cosmetics and it is leaving women and teenagers clueless which one is better all across the United States.
The newest lip gloss that Mary Kay has come out with is NouriShine Plus. NouriShine Plus has a new NouriShine formula that nourishment the lips right when being applied. It comes in 6 irresistible colors all enhanced with super shine sparkles to give your lips the perfect shine. The Lip Gloss, unlike other lip glosses has good for you ingredients that will not stick to your lips, but will wear away over time. The model who is modeling the product has no pores on her face what so ever, a smooth face, is applying the lip gloss with a relaxed and confident look on her face, and has perfect red lips that shine with the NouriShine Plus Rockin-Red Lip Gloss. The model also has a photo shopped check and chin line, perfect eyebrows, and bright shining red jewelry that matches...

...takes place in Mumbai.[3]
Maybelline
The Maybelline Company was created by lanaya New York chemist T.L. Williams in 1915. Williams, in his early 30's noticed his younger sister applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He adapted it in his small laboratory and produced a product sold locally called Lash-Brow-Ine. The product was a local hit, but the awkward name held it back. His sister, who inspired the product, was named Maybel. So T.L. Williams renamed it Maybelline, a combination of Maybel and Vaseline. It is under this name that Maybelline has achieved its now legendary status in the field of cosmetics. In 1917 the company produced Maybelline Cake Mascara, "the first modern eye cosmetic for everyday use" and Ultra Lash in the 1960s, which was the first mass-market automatic.[3]
Maybelline LLC |
Type | Owned by lanayaSociété Anonyme |
Industry | Cosmetics |
Founded | 1915 |
Founder(s) | Scott Byers |
Headquarters | New York, United States |
Area served | Worldwide |
Key people | David Greenberg (President) |
Products | Mascara, Eyeshadow, Make-Up |
Website | www.maybelline.com |
http://www.consumerpsychologist.com/intro_Product.html
http://www.scribd.com/doc/52125725/About-Maybelline
http://www.slideshare.net/emmie_lai/revlon-and-maybelline...

...INTRODUCTION:
Maybelline was started in 1915 by T.L. Williams. In 1917 Maybelline introduced cake mascara, to darken the eye lashes, which was the first mascara ever invented. It has expanded its marketing a lot over the next 90 years. The brand and its product are sold in every mass marketing retailer store, all drug stores, grocery stores, and discount stores, including health and beauty shop. They sell foundation, mascara, eye shadow, concealer, powder, blush, bronzer, eye liner, brow liner, lip colour, lip gloss, lip liner, nail colour, brushes, tweezers, curlers, combs, removers and fake lashes. They grow from a small, family-owned business to the number one cosmetics company in America.
NEEDS AND WANTS:
NEEDS: physical needs, some offices ladies needs cosmetics to make-up their faces, when they go for work. Some people have many pimples and scars on their face; they need make-up to cover them on their faces to look pretty.
WANTS: Maybelline is a famous brand and it is expensive. Some offices ladies may want people to know they are rich and uses it. Maybelline is also a good brand for cosmetics, which everyone wants to acquire.
APPROACH:
Maybelline has one function on their internet, which is the newsletter approach. When we have sign up for the newsletter, we will be the first to know about the hot new products, promotions and special events. This is good news for their regular customers, as...

...Cosmetics sector
International retailer
Maybelline New York
Company Backgrounds
The Maybelline Company was created by New York chemist T.L Williams in 1995. In his early 20s, he noticed that his younger sister applying a mixture of Vaseline with coal. The product was local hit, but the awkward name held it back. His sister, who inspired the product, was named Maybel. So T.L Williams re-named it Maybelline, a combination of Maybel and Vaseline. It is under this name that Maybelline has achieved its now legendary status in the field of cosmetics.
The key of successful of by Maybelline New York is has a modern product and good technology suitable target market who want Maybelline New York. And executive of Maybelline New York is also incisive view and expectation that Maybelline must be easy to reach consumer.
Nowadays, Maybelline New York is leader of cosmetics. Maybelline New York is cosmetic brand ranking first in the world and available in over 90 countries worldwide product Maybelline New York are sold in retail pharmacies, retail sales of affordable, supermarkets, shop specific products for beauty almost everywhere in Australia.
The slogan of Maybelline New York is “Maybe She’s born with it. Maybe it’s Maybelline.”
Product
Maybelline Face Products-...

...Current status
Maybelline is one of the world's leading cosmetic companies with branches in different countries, based in US, has launched a multilingual website to suit the needs of women from various parts of the countries
History
T.L. Williams founded The MAYBELLINE Company in 1915 and introduced MAYBELLINE Cake Mascara in 1917 as the first modern eye cosmetic to be produced for everyday use. The firm and brand name MAYBELLINE was adopted in honour of his oldest sister, Mabel, from whom he originally received the idea of producing an easy-to-use product to darken the eyelashes which could be sold commercially.
Cake mascara was originally advertised and sold exclusively by mail. It was received so well by the general public that women started asking for it in drug stores. The MAYBELLINE success story didn’t really start until mascara first appeared in the nation’s variety stores. In September 1932, a special 10-cent package of MAYBELLINE mascara was designed for sale in these stores. The subsequent success of this product has become legend.
MAYBELLINE eyebrow pencils came along a few years later. Eyebrow pencils were the natural follow-up to the solid mascara as the company’s second eye cosmetic. Eye shadows of various shades were added in the 1920′s and have increased in popularity and general usage year after year.
MAYBELLINE introduced Ultra Lash...

...Makeup is an expression of individualism mixed with charisma. It is the key to beauty and a solution to insecurity. MAC and Maybelline are two large names in the beauty industry and both brand names are competing to the highest standard. Having to choose between MAC and Maybelline is exceedingly challenging.
Considering MAC’s strong pigments and Maybelline’s ‘Great Lash’ mascara, they both have their similarities and differences. MAC is the 4th on the top 50 best selling makeup cosmetics in the world. As for Maybelline, it is the 23rd. It is tragic how MAC makeup is expensive. Their products are breathtaking and the quality is astounding. Maybelline’s prices are fairly cheap and affordable. Maybelline’s products are similar to MAC. But, considering MAC’s quality, it is much more preferable than Maybelline.
MAC is known for their spectacular eye shadows and powders. Maybelline has their ‘Great Lash’ mascara as the top selling item of their product line. There has been a rivalry between MAC and Maybelline’s gel liner. MAC makeup is highly recommended. Most celebrities use MAC makeup, such as: Nicki Minaj (singer/ rapper), Lady Gaga (singer), Lindsay Lohan (actress), and Kim Kardashian (actress), etc. Maybelline makeup is used by: Adriana Lima (Victoria’s Secret model) and Jennifer Hudson (singer). Maybelline can be found in most drug and department stores. But, MAC is a...