BrookLodge & Wells Hotel and Spa

CASE STUDY

Localisation of hotel website into French, Italian, German and Swedish, resulting in increased international bookings.

The BrookLodge & Wells Spa is a stunning luxury spa hotel deep in a spectacular Wicklow Valley, less than an hour’s drive from South Dublin.

Business Manager Eoin Doyle took advice from the Web-Translations team and localised BrookLodge’s website into French, Italian, German and Swedish to increase international bookings.

Unique

Visitors increased

More

Direct sales

When I met Web-Translations at an event, it was clear that they were experts in website localisation. Not only was I quoted a competitive price, but I was also convinced the team would do a good job of my website. The work was completed extremely quickly, and the customer service I received from the team was excellent. Our website is now multilingual, which has greatly assisted in our on-going campaign to attract more overseas visitors to the BrookLodge. I intend to add more languages to expand on this success.

Eoin Doyle, Business ManagerBrookLodge & Wells Hotel and Spa

The Challenge?

Creating a multilingual website

Attracting customers from European markets to holiday in Ireland

The Solution?

Prelocalisation – the process of selecting content for localisation, and building a microsite on that basis

Using highly skilled and industry-aware translators to promote the holiday packages across Europe

Labelling links so visitors are aware of being taken to content in English

The Results.

Great number of unique visits and direct sales as a result of being easily found and accessed with European search engines

Website is now being primed to target new European and Asian markets

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