A new study by Newsworks and the Association for Online Publishing (AOP) finds that left brain memory encoding, which processes words and detail, is 42% stronger when people view ads on premium editorial sites than when they see the same ads on social media sites.

The technology, media and telecommunications (TMT) practice at Deloitte, the business advisory firm, has this week its predictions for the UK media sector in 2018. The news comes following the launch of the seventeenth edition of TMT Predictions 2018.

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.

When it comes to winning over consumers in this year’s battle of the Christmas ads, authenticity and humour have come out on top according to a study that measured viewers’ emotions by tracking their facial expressions as they watched the ads.

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.

For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report.

At a time when trust in traditional media is perhaps at an all-time low, ironically, it is the crucial factor underpinning radical change and future success in the news industry, according to the just-published World Press Trends 2017 report.

Twice as many adults now use the internet on a smartphone than do on a desktop computer, as smartphones have become the most popular device for going online at every hour of the day, according to new data from Verto Analytics.

“World News Publishers Outlook 2017” is a new report published by WAN-IFRA this week that examines what top media executives around the world consider to be their greatest priorities, threats and opportunities.

“Reality check – making money with Facebook,” a new report published by WAN-IFRA yesterday, challenges news publishers to not only rethink their revenue and relationship strategies with Facebook but also that of all platforms.

Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons' spend online.

The use of personal assistant apps on smartphones is showing stagnation and even a decrease in certain cases, partly as people start to use standalone home devices such as Amazon’s Echo and Google Home instead of their mobiles to complete everyday tasks, according to a study from Verto Analytics.

British Vogue has worked with YouGov for this, the tenth Business Report, establishing what the “smart woman” thinks in relation to the fashion, beauty and luxury media landscape today, and what sources they most trust.

The increasing popularity of Facebook, WhatsApp and Instagram mean communications & social media is accounting for a greater share of the time people spend on apps than ever, according to measurement firm Verto Analytics.

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016 – according to the Internet Advertising Bureau UK / PwC Digital Adspend report.

Latest figures from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from the Association for Online Publishing (AOP) and Deloitte reveal that growth forecasts increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue.

The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.

Findings from the Association for Online Publishing’s 2016 Content Census indicate that video and mobile internet are top priorities for publishers; native advertising will continue to grow; and video inventory needs to increase to meet demand.

Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rugby fans who are highly affluent consumers.

B2B publishers have experienced a 2.3% growth in revenue relative to the same quarter last year, according to the latest figures from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from AOP and Deloitte.

A new report from The World Editors’ Forum (WEF), the network for editors within WAN-IFRA, explores how news media are managing conversations with their audiences in an increasingly toxic online environment; and highlights best practice where comments are generating reader loyalty and revenue.

Adestra, a provider of marketing technology software and services, recently released The State of Digital Marketing: Benchmarks for Success, a report designed to help organizations establish relevant success targets and overcome common barriers to meeting their digital marketing goals.

Consumers’ obsession with their phones meant the amount companies spent on mobile advertising rose at its fastest rate for two years to a record high, according to new research from the Internet Advertising Bureau.

ESI Media, publisher of The Independent and the London Evening Standard, yesterday launched a new piece of audience insight – ‘Achievement’ – which, it says, reverses traditional assumptions about what achievement means to people.