What’s it all about?

Secretly Famous™ stirs the four senses of sustainability (social, cultural, economic and environmental) and provides charities with a unique vehicle to generate
more support – we like to call it the love train!

From independent places to inspirational people,
we celebrate the unique character and charm of individual communities, connecting people who are passionate about local identity and embrace tradition. It’s about nurturing our roots and working together to create a more sustainable environment in every sense of
the word.

We’re not trying to turn back the clock, we dream about getting to the future first. Our challenge is to develop a truly ‘global yet local’ brand capable of restoring harmony throughout the world. Peace of cake!