5 Exciting Tools in Pardot’s New Engagement Studio That You Don’t Want To Miss

Post navigation

They should have named it “B2B Marketer’s Dream Studio” … Engagement Studio is a sleek and all-encompassing way to build, visualize, test, and measure 1-to-1 buyer journeys.

Packed with new tools and features, it can be a lot to take in — however, we were a part of both the pilot and beta programs for Engagement Studio and have already helped multiple clients in the pilot stage, so we are ready to go and know our way around! Keep reading for a list of a few of our favorite new tools:

Specific Email Link Click

Pardot’s Drip Program builder allows you to specify whether a prospect clicked on a link in an email, but that’s where the functionality stopped — Engagement Studio is changing the game, allowing you to specify exactly which link the prospect has to have clicked in the email!

Email Preview

Ever been setting up a drip program and felt frustrated due to having many emails with similar names? Now you don’t have to remember exactly which email is which — you can simply click the photo icon next to the email template drop-down to get a full-screen preview of the email!

Salesforce Status

What if you only want prospects that are a specific type of record in Salesforce to continue through your lead nurturing track? No fear — you can now specify whether you want a prospect to be a lead, contact, or deleted in Salesforce!

Salesforce Campaign Status

Were prospects part of a Salesforce campaign? Did they respond to it? You can now target prospects based on Salesforce campaign activity!

Engagement Studio training will be included in our Lite, Standard, and Ultimate Pardot Onboardings for new users. Current Pardot users can get help via our Pardot Tune-Ups (hourly rate) — sign up below if you want to get up and running with Engagement Studio (and/or Pardot) as soon as possible!