Dunnhumby zips up support for HQ design

9:15 AM,
Aug. 21, 2013

This is a preliminary rendering of what the new dunnhumby centre is expected to look like. The view is of the corner of Fifth and Race, across from Macy's. The city's Urban Design Review Board still must approve the design.

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The most striking aspect of the nine-story dunnhumby centre, whose design was finally revealed Tuesday, is a jagged "zipper" of glass cutting through a facade of dark gray concrete and windows on two sides of the building.

"We wanted to show what we do," Dave Palm, senior vice president of dunnhumbyUSA, said in an interview. "The data we work with with our clients is not symmetrical."

In addition, Palm said, the "zipper" is made of glass to provide a sense of openness: "We're not behind a fortress of secrecy." ...