Online Continuing Education Programs for the Market Research Profession

Answering Business Questions with Secondary Data

Optimize your use of secondary data, a critical source of insights that can transform your marketing strategy. You can listen to the new webinar, “Answering Business Questions with Secondary Data,” brought to you by a collaboration of Quirks Webinars, the University of Georgia, and Market Research Institute International (MRII). In just 1 hour, you’ll learn:

Three mini-case studies that illustrate how secondary data can answer key business questions

Today’s key secondary-data sources, and types you can effectively leverage

Detailed Q&A on all aspects of conducting market research with secondary data