Tag Archives: Theory

Annette Franz — January 14, 2019 Follow @annettefranz — January 14, 2019 Sleeping (not dead!) horse image courtesy of Pixabay I challenge you think about things differently in 2019. What got us here won’t get us there, right? I recently came across The Tribal Wisdom of the Dakota Indians, a 1999 article in the Guardian, … Continue reading Resurrecting the Dead Horse Theory→

Kevin George — November 18, 2016 Follow @imkevin_monk— November 18, 2016 Emails are a convenience in the modern times. Right from registering your account at a social media to getting your fresh scoop of the global news, emails are your passport to the digital world. Ever wondered what brought about this revolution? Why the number … Continue reading The Theory of Email Evolution [Infographic]→

by Larry KimAugust 21, 2016 I was blown away when I heard that the U.S. Federal Trade Commission is suing 1-800 Contacts for anticompetitive behavior. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and variants. According to the FTC complaint: … Continue reading How to Apply Game Theory in PPC Marketing→

by Russ Williams July 26, 2016July 26, 2016 Complexity theory – theory in which complex systems operate based on a hidden order of behavior. When applied to business, the complexity theory focuses on the company resembling an ecosystem or market rather than a mechanical system with planned parts and functions. Business owners apply the complexity … Continue reading How Complexity Theory Creates a Thriving Business→

Tom FarrellAugust 13, 2015 Most marketers would swiftly agree with the idea that a personalized experience – campaigns or content delivered to users based on their behavior or attributes – is a pretty good idea. In fact looked at through one end of the telescope, the entire history of marketing has been one long slow … Continue reading Personalizing The Mobile Experience – Theory And Practice→