The plot features a 2010 interview of the campaign's senior strategist Steve Schmidt (Harrelson), using flashbacks to portray McCain and Palin during their ultimately unsuccessful campaign. The film was well received by critics, with Moore's portrayal of Palin garnering praise. Schmidt praised the film, though Palin and McCain criticized it and refused to see it.[1] Alessandra Stanley of the New York Times described Moore's depiction of Palin as "a sharp-edged but not unsympathetic portrait of a flawed heroine, colored more in pity than in admiration."[2]Game Change has earned many awards, including a Critics' Choice Award, a Golden Nymph Award, three Golden Globe Awards, and five Primetime Emmy Awards.

The film flashes back to Senator John McCain's 2008 presidential campaign, which Schmidt serves as Senior Campaign Strategist. McCain's preferred running mate, Senator Joe Lieberman, is rejected by the majority of his senior advisers – including Schmidt – because he will not excite the Republican base nor help compete with the celebrity of their opponent, Democratic Senator Barack Obama. The strategists quickly look for a "game change" candidate. The replacement must do four things: excite the conservative base, win the vote of independents, distance the campaign from the Bush administration, and close the "gender gap" – the GOP's 20-point deficit with women. Investigating prominent female Republican politicians, the campaign finds Palin, the governor of Alaska, to have the charismatic qualities they want. After an exceptionally brief vetting process, she is selected. Palin's eventual public reveal creates the buzz that Schmidt and McCain were looking for, bringing them to even or better with Obama in the polls.

While Palin's acceptance speech at the Republican National Convention is well received, the campaign becomes concerned that she is ignorant about many political issues and grossly unprepared. Schmidt handles controversies from her past, such as Troopergate, while other staff attempt to fill broad gaps in her understanding of domestic and foreign politics. While prepping for the interviews, she is preoccupied with her approval ratings in Alaska and the absence of her family while campaigning, eventually becoming unresponsive to advisers who begin to question her mental state. Several prominent blunders in major interviews, such as those with Katie Couric, are a source of mockery in the media and frustration in the campaign. Overwhelmed and poorly prepared, Palin lashes back at attempts by Schmidt and Nicolle Wallace to give her a crash course on the major issues, then blames them for setting up public interviews that ultimately reveal her lack of knowledge. Schmidt opines that YouTube has altered the media landscape in that Palin's gaffes are seen online repeatedly rather than being forgotten in the news cycle.

By late 2008, with prospects appearing poor, the campaign staff boosts a negative campaign against Obama's past associations with the liberal elite, which Palin supports but McCain resists. The staff also comes to accept that Palin is better at memorizing and delivering lines than she is at actually understanding issues. Thus they grudgingly prepare her for the Vice-Presidential debate by simply having Palin memorize about forty minutes' worth of talking points, which manages to get her through the debate without major incident. However, Palin's growing popularity soon overshadows the campaign; Palin becomes uncooperative, rejecting – and conflicting with – Schmidt and the rest of the campaign staff as she gains her own following. Palin, in fact, rebuffs McCain by publicly disagreeing with his decision to end campaigning in Michigan. McCain, meanwhile, becomes discouraged by the negative campaigning, watching growing hostility and vitriol emerge toward Obama among McCain's supporters. With Election Day approaching, senior campaigners express regret that Palin turned out to be style without substance, with Schmidt lamenting that they neglected to vet her competency. McCain consoles Schmidt by reaffirming that taking a risk with Palin was better than fading away.

When Obama wins the election on Election Night, McCain and his advisers stop a rebellious Palin from giving a concession speech along with McCain's, as it was unheard of for a vice-presidential candidate. McCain tells Palin that she is now one of the party leaders, and warn her not to let herself be hijacked by extremism. The film returns to the 2010 interview; regarding Cooper's question about whether he would pick Palin again if he had the chance to go back, Schmidt replies that life does not give you do-overs.

HBO optioned the book Game Change, by John Heilemann and Mark Halperin, in January 2010.[3] In February 2011, development began with Danny Strong writing and Jay Roach directing, who had previously collaborated as writer and director on the 2008 HBO film Recount, about the controversial result of the 2000 U.S. presidential election. Although Strong and Roach based the film on the part of the book dealing with the McCain–Palin campaign, they had also considered a film dealing with Obama's primary battle against Hillary Clinton – an idea ultimately dropped due to the length and complexity of that story, among other reasons.[4] Strong said he interviewed 25 people from the McCain–Palin campaign and referenced other books and articles, including Palin's memoir Going Rogue, in addition to the book on which the film was based.[5]

The main cast was announced in March 2011, starting with Julianne Moore as Palin,[6]Ed Harris as John McCain,[7] with Woody Harrelson, who plays McCain campaign chair Steve Schmidt, coming aboard soon thereafter.[8] The film was primarily shot in Maryland,[9] along with a hotel scene shot in Wilmington, Delaware.[citation needed] The film was also shot and produced in Albuquerque and Santa Fe, New Mexico.[10] The film premiered at the Newseum in Washington, D.C. on March 8 prior to its public debut on HBO on March 10, 2012.[11][12]

Palin said Game Change was based on a "false narrative" and that she did not intend to see it.[14] The film, and the book it is based upon, have been described by John and Cindy McCain as inaccurate.[15] Like Palin, McCain said he did not intend to see it.[13]

However, Steve Schmidt, the campaign's chief strategist, stated: "Ten weeks of the campaign are condensed into a two-hour movie. But it tells the truth of the campaign. That is the story of what happened."[16] He later said that watching the film was tantamount to "an out-of-body experience."[17]

Nicolle Wallace, a chief Palin 2008 aide, said she found Game Change highly credible, saying the film "captured the spirit and emotion of the campaign."[16] Wallace also told ABC News Chief Political Correspondent George Stephanopoulos that the film was "true enough to make me squirm."[18]

Melissa Farman, who played Bristol Palin, said it was never the film's intention to portray Sarah Palin in a negative light because the film was not meant to be about Palin, but about "politics at large" and what it means to be a politician in this era.[19]

Game Change received mixed to positive reviews, with 63% of the critics polled by Rotten Tomatoes giving it favorable reviews (based on 32 reviews), with an averaged score of 6.6 out of 10.[20]Metacritic lists the film as scoring 74 out of 100, based on 25 reviews by critics, which they describe as a "generally favorable" critical response.[21]

The Los Angeles Times wrote: "The overall atmosphere of the film is surprisingly kind to all, much more fatalistic than hypercritical and certainly not derisive. Palin's rise and fall is depicted as series of bad decisions made in relatively good faith that lead up to a hideous car crash."[28]Newsday commented: "Moore's performance ... is superb. ... A luminous and fully alive portrait by a first-rate actress."[29] The San Francisco Chronicle also praised the acting: "Game Change is graced by three extraordinary performances in the leading roles, beginning with Moore's portrayal of Palin, which is both complex and entirely credible."[30] The Boston Globe wrote: "Whether “Game Change’’ is a definitive accounting of what happened, and whether some viewers will accept it as such is unknowable. But from a dramatic standpoint is the film entertaining? You betcha."[31]