Wednesday, December 31, 2014

Pakistan’s first 3D movie: 3-Bahadur!

Pakistan’s leading biscuit manufacturing company,
English Biscuit Manufacturers (Pvt.) Limited (EBM), is the lead sponsor of Pakistan's
first-ever feature length animated film, "3-Bahadur", produced by Waadi
Animations. 3-Bahadur, energized by Peek Freans Gluco, is set for release in
the summer of 2015.

The concept of this pioneering movie has a very
close connection with the company’s values. EBM believes in the importance of
energizing children to be more productive contributors to society and be able
to achieve their dreams. It promotes the concept of "edutainment", whereby the
healthy physical and mental growth of children is seen as a combination of
education and entertainment. This is also exactly what the film "3-Bahadur"
depicts through the story of three young superheroes. EBM will be introducing
exciting activities around the movie; for instance, movie branded packaging for
Gluco and a themed web based interactive activity by RIO.3-Bahadur is a 3D animated film, which
follows the adventures of three friends who set out on an epic journey to save
their town from the evils that plague it. Equipped with courage and super
powers, Amna, Saadi and Kamil (the main characters of the film) battle against
the odds to restore peace and harmony in their once thriving neighbourhood.Sharmeen Obaid Chinoy, CEO of Waadi
Animations, said: "Almost 3
years ago, I had an intense desire to create an animated feature in Pakistan
which would appeal to both children and adults alike. I have to admit,
venturing into the realm of animation was unchartered territory for my team and
I, but everyone quickly warmed up to the idea and we began learning the ropes
and assembling a team of some of the best animators in the country to work with
us. We are proud to announce and share the fruit of our hard work and efforts;
Pakistan's first animated feature film!"