This Ad Agency Says Gamification Is The Key To Saving The Healthcare Industry

Games are "proven to change behavior," says Shaun Quigley, SVP of
Digital at Brunner, which just released BHiveLab, an idea incubator that
helps brands reach customers through new technologies.

Quigley says the lab is currently helping its clients tap into
the $2.5 trillion U.S. healthcare industry.

"That high cost is forcing hospitals, insurance firms, and
doctors to get creative about how to treat patients," he says.

So Brunner is getting creative with its clients. For one, its
BHiveLab is developing game apps for clients that want to promote
"non-game activities," like following a diet or establishing a
workout regimen.

It recently created an app for Aquafresh called "Time2Brush,"
which encourages children to brush their teeth by playing songs
and awarding badges.