In speaking about the deal, Marc Eychenne, Head of Content EMEA at Dailymotion added:

“Dailymotion is committed to providing our users with great original content, and music is one of our most popular areas, so we are very excited to extend our partnership with VEVO on this,” says Eychenne. “This will provide great content to our European users and a platform to help VEVO reach many more music fans.”

Another important win for Dailymotion with this deal is that it will significantly open up ad-supported access to Vevo’s catalog, which features not only music videos, but also concerts and related programming. Orange boss Stéphane Richard has set some aggressive targets, so hopefully for the Dailymotion team, this deal will help them, at the very least, pick up their rate of growth in Europe.