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Needs to have that sports logo feel. Will be used for a Twitter Avatar as well as in marketing material to pitch to teams. Look at NBA, MLB, NFL logos for inspiration (http://www.sportslogos.net). It should look at home on a jersey, although a bad sports logo this Detroit Pistons logo has the DP stylised similar to what might work (Attached)

You are targeting sports fans who use Twitter & Facebook, predominantly male, 18-35 who watch ESPN.

The winning logo will be viewed widely in the sports community with clients in the NBA, NCAA ready to launch.