The U.S. White House will push for online businesses to adopt new privacy codes of conduct, including consumer rights to control what information websites collect about them and a right to see what data is being collected, officials there said.

Members of President Barack Obama’s administration will officially announce details about its so-called privacy bill of rights on Thursday, with the effort focused on government working with private businesses, privacy groups and other experts to develop voluntary privacy codes of conduct.

Read more on Computerworld. I’ll have more on this announcement later today after it’s made.