Wall Street Journal reporters draw on exclusive insights from the campaign to decide whether the President's negative tone is too stark of a divide from candidate Obama's message in 2008. Photo: Getty Images.

This transcript has been automatically generated and may not be 100% accurate.

... the one the outsiders to ... all people is that ... it looks pretty decadent pretty early and ... they ... is there that people were seen as making it too nasty that hurts the Obama brand the absolutely any especially when compared to Brock Obama was in two thousand ate that up didn't think it is for the year by the country ... and you know you know I'm ... bring people together after Yahoo store to buy senility says so different this time in an e-mail admittance difference a different campaign and ... don't pretend otherwise but at some point ... you people may start looking at this anti Obama overs in twenty twelve and say that this is ... really light on a film awful so ... I think that that I think there is that there is a big risk for that but adding at the moment it seems the working for them because they are controlling the conversation ... there's no hoping she didn't send rapid ... I try to iron out when he realizes campaign ads this week and she said that ... on both sides of every single had been fearing an interest rate now ... every single one Disney is not a single positive and the use of branding The ... denying that the risk for Obama is ... if you're in it that he doesn't look presidential I think maybe you can get away with nowhere near the challenger but when you're the president doesn't seem as essential to be so ... here's what may not matter is this is that the election which are very many people are undecided about brought Obama ... to very few undecided voters to convince this is about riding out your base you drive your base that made him ... really dislike the guidance of Romney's ... people in it that Obama steeper try to convince their people they really don't want Mitt Romney so if you're set on the fence ... not vote against Emerald made over the expected from the beginning has always been to say ... about Brock Obama this election is a referendum on hands ... and Italy ... I was beside the point the cop that the alternative ... and it wouldn't put it that way but that's essentially what they've been saying is that I could do a better job ... it's all about what it yes but ... you know the more the campaign looks at him in the end offer scrutiny to what he's doing the harder it