Articles tagged ‘testing tools’

After many years of conceptualising, managing and prioritising A/B tests (both server side as client side) I thought about sharing my experience. Most companies and clients with who I’ve worked with have been conducting A/B tests. Some more than others, but all of them understood the necessity of testing hypothesis. Although understanding the “why” is… continue reading

Investing in the right conversion optimization tool is a big decision. But what is the right tool for your company? 3 things are important: your CRO strategy, your budget and the tool’s feature list. This set of features is an important point because it will enable you to put your CRO strategy into practise. Editorial… continue reading

It is a little hard to define exactly what the responsibilities of a UX Designer are in full. The title alone is nonspecific and each organisation will usually assign the term to a professional that works in a particular way. Overall, and thinking about my experience as a consultant and as a UX designer, I… continue reading

It is (hopefully) common knowledge amongst UX practitioners that it is beneficial to test early and test often. However, how to test and what to test may not be as well-known. Qualitative research allows the researcher to dig deep into the causes and consequences of behavior. Quantitative research allows the researcher to project how many… continue reading

Ask any interactive designer or developer what the most time-consuming, tedious part of their job is. The answer is almost always “testing”. While designing and developing a website or app can be a lot of work, it’s the testing of it on a wide variety of devices that most makes us want to put our… continue reading