Since the introduction of Reserve with Google, fitness, wellness and beauty businesses in the U.S. have been able to let customers book their services through their listing on Google. Customers simply click the blue booking button to set up an appointment, schedule a massage, or reserve a spot in a spin class—all right when they find your business online.

Now, we're adding a way for business owners to sign up with one of our scheduling partners directly from their Google My Business account and add a booking button to their listing.

How bookings can help your business

When potential customers search online for the ideal salon or the perfect gym class, they’re trying to decide which one is best for them. Booking buttons can help your business stand out from the crowd. People can book an appointment in under a minute directly through your listing—and you make it easy for them to become customers. And you can quickly track how many bookings you get from your Google My Business dashboard.

Businesses across the U.S. have already told us they’re excited about the booking button. For Glow Yoga & Spa in San Francisco, CA, a simple booking process has enhanced the upbeat, customer-focused studio vibe that has kept people coming back. The owners of Turner’s Barber Shop in Columbus, OH, have been hearing that their customers loved seeing available slots and booking their hair appointments right from Google search. And Body Works NW in Lewiston, WA, has an easier time managing their calendar when customers can schedule the exact time they want and see which massage therapists are available.

How it works

1. Sign up: First, log in to Google My Business. If you have an account with one of our supported scheduling providers, your booking button has been automatically added to your Google listing. You can check it out and start tracking your bookings now. If you don’t have an account with a supported provider, you’ll see a button on the main screen asking you to sign up.

2. Choose your booking provider: Enroll with a scheduling provider from our list. Once you've enrolled, your account will be eligible to accept bookings through Google. Check back to see the new booking button on your listing within a few days.

3. Track your bookings: When you check back in with Google My Business, you’ll be able to track all of your bookings coming from Google.

These new features will be rolling out over the next few days in the U.S.—sign in to your account at google.com/business to give them a try. We’ll be adding the booking option in other countries and business categories soon, so stay tuned.