While making full use of traditional technique, NISSIN aims to produce modern furniture which fits our contemporary lifestyle. This is the concept of Nisshin Woodwork Co., which has been consistently stated since its founding in 1951. It is also much concerned with careful selection of materials and careful finish by skilled craftsmen, which shows "responsibility for all furniture making". NISSIN pursues "a beautiful design from anywhere you look ". The design of NISSIN furniture looks simple, however, there is a big message specifically "high quality".