Why All Marketers Should Attend the Big Boulder Conference

Enterprise brands should be thinking about their digital marketing strategy now more than ever. Consumers are too often overloaded with noise from marketers in the digital and physical worlds and even the best products won’t be able to find their niche audience without a targeted digital strategy. That’s why we’re excited about this year’s Big Boulder Conferenceon June 23rd and 24th in Boulder, CO, focused on covering the most relevant issues in the social data industry.

The conference features educational sessions, networking events, and outdoor activities spotlighting the power of social data. Top social media sources, industry leaders and premier consumers of publicly available social data such as Google, Twitter, Unilever, Toyota, and Wells Fargo, will come together to examine trends, best practices, use cases, and the future of digital marketing as a whole. Naturally, you can see why we’re excited – a detailed agenda for the conference can be found here.

During this year’s conference, hosted by the Big Boulder Initiative(BBI), the first trade association for the social data industry, speakers will focus on the following themes:

The rise of social messaging

The evolution of visual social media

Social data AND (brands, politics, music, sports)

The rise of bots

The ethical use of social data

Speaking submissions related to these above themes were judged by an expert panel, comprised of cast members from HBO’s hit series Silicon Valley. Competition was cutthroat – which should make for some increasingly compelling sessions at the conference. Here is a list of the speakers who made the cut this year.