About us

At True Cosmetics our products are a result of scientific research and passion for animals. We opposite any kind of animal testing and follow animal-friendly policies not only with cosmetics, but
our partners as well.

In 2005, we decided to launch Nogga, a line of grooming, hygiene and treatment products specially designed for our four-legged friends. Our shampoos, conditioners and perfums integrate our clear
vision on how to make a difference and how a product must work: clean, silken, protect, nourish and restore a pet’s sensitive skin and coat according to particular needs. We focus on:-Skin: animal
skin is particularly sensitive so products must not only clean but also protect, nourish, moisturize, reinforce..-Hair: the needs of dogs are different and vary with the type of coat, fur and hair
type. The breed gives us the most information about its skills, problems, and needs, thus resulting in different types of grooming-Salon: we partner with an extensive network of professional salons
and we know what it takes to keep hair and skin healthy. We have developed a comprehensive system of pet care specific products that help professionals to make the most of their time (speeding up
drying time) and work (adapting to whatever is going to be done: stripping, cut, etc.)

Our goal is to promote the benefits of proper care and hygiene for pets while increasing awareness of animal-related issues. We support animal causes through education, outreach and love.
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Nogga Laboratory

Nogga laboratory was created in 2006, and since then, its development policy combines the newest achievements, discoveries of modern cosmetology, the use of best actives and ingredients to
preserve and explode your pet dermatological beauty and health through cosmetics.

The high efficiency of our products is part of our research, looking for permanent cooperation with outstanding dermatologists and unversities. Indeed, Nogga is proud member in two projects of
the 7th EU Research Framework in the field of Biotechnology, confirming our compromise with science, innovation, and research.﻿

Accesories

Nogga also delivers a huge assortment of cutting-edge professional salon equipment, dog grooming equipment and pet supply. When it comes to quality, you can feel the difference and so can your
customers.

We wish to thank you, our customers, for your continuing support and we would like to emphasize that your needs are our priority.﻿