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Summer’s here and the time is right… for buying a new cooler. Your potential customer needs to replace his aging one, but how will you capture this impulse buyer? Back in the 90s, when he bought his aging one, he …

In the age of Instagram, appearances are everything and brand packaging is no exception. A brand looking to grow, reach new shoppers and retain a loyal customer base needs to go above and beyond with memorable packaging. This encourages consumers …

With new, innovative brands hitting the ecommerce market, you may be thinking about how your business can stay ahead of existing and emerging competition. Nothing will cut through the market clutter better than a strong brand identity that your customers …

Going into the 2014 holiday shopping season, retailers are spending more on tools focused on data capture (social media, email and SEO) than on mobile, according to a July survey conducted by Edelman Berland on behalf of eBay Enterprise.

Amazon is trying to make delivery even faster by turning the U.S. into a Nation of Couriers… Who needs drones when you can have an Uber-like delivery experience? You think that’s crazy? Just remember the Roadie and Waffle House …

The New York Post reported that J. Crew had laid off 175 of its employees, which is sad no matter where you work, retail or not. But it wasn’t the layoffs that made me feel disheartened as much as it …

Gamification has long been part of the daily shopping experience. Leading brands like Nike, Coca-Cola and Perrier understand the effect that entertaining shopping experiences have on customers, as do e-commerce brands Amazon, Ebay, and Zappos.