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Ford ‘GoBike’ Bike-Share Launches In The Bay Area This Week

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Ford, in collaboration with bike-share company Motivate, is rolling out its “GoBike” bicycle sharing service in the San Francisco Bay Area on Wednesday. Ford GoBike is just the latest addition to a gradually-growing suite of mobility solutions designed to solve transportation shortcomings in densely populated urban areas.

Ford says that bicycles are the fastest-growing form of transportation in the Bay Area, citing data from the San Francisco Municipal Transportation Agency which suggests that usage has grown 184 percent between 2006 and 2015. To make the biggest impact with the GoBike program, the automaker worked with community groups, local officials, and others in order to plan out station locations and specifications. Ford says that by the end of the summer, 3,500 bikes will be available to users across San Francisco, East Bay, and San Jose; by next year’s end, that number will grow to 7,000 bikes, making Ford GoBike the second-largest bike-share program in the US.

GoBike users will have several options for checking out bicycles, including using the FordPass app, registering online at FordGoBike.com, and simply stopping by one of the existing bike-share stations. With FordPass, the option to access GoBike will appear automatically whenever a user finds themselves in the Bay Area.

“At Ford, we understand it takes working together with cities to address their unique set of transportation challenges to help reduce congestion,” says Ford Smart Mobility VP of City Solutions John Kwant. “Ford GoBike represents a strong collaboration between Motivate and the communities in the Bay Area, as all parties reinforce their commitment to help the city thrive with more sustainable mobility options like Ford GoBike.”

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— Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.