22nd Jun 2018

SERVE Brings Ping Pong to Birmingham

SERVE, an exciting new social entertainment brand has announced it has chosen Birmingham as the location for its debut, flagship venue.

Taking inspiration from the huge resurgence of interest in the game, SERVE will offer a unique immersive ping pong experience with an upscale food offering along with a stylish and contemporary bar. This innovative new concept, will occupy 12,000 sq ft of below street level space at 55a Temple Row in the city centre. Refurbishment work has already begun to transform the space; which was a former gym, and should be ready to open this summer.

SERVE is the brainchild of business partners James Day and David Smith, who first met in New York and began to develop the idea for a venue which combined four key elements – great food, fantastic cocktails, outstanding service, and most importantly, fun! They had a vision to create a new offering that could provide a relaxed, family friendly environment by day and a hip, nightclub culture by night.

David Smith, Managing Partner, explains: “Ping pong social venues have taken off in the states with a new generation of players enjoying the social side of ping pong in cool bars and clubs.”

Table tennis is growing in popularity in the UK too, with initiatives such as Ping! seeing an increase in the number of table tennis tables and playing in public places.

Picture by Shaun Fellows / Shine Pix

David continued: “SERVE is the first venue of its kind outside of London and James and I spent months researching our market and the top cities for our flagship launch. With its vibrant culture and thriving social scene, Birmingham was always one of our top choices. There is huge investment taking place across the city and the Birmingham food and drink scene is expanding at an amazing rate. Over the last 12 months alone more than 15 new bars and restaurants have opened in the city including some very well-known names. Our aim is to quickly establish SERVE as the iconic, go to venue in Birmingham which offers something cool, contemporary and fun!

“The refurbishment work is well underway and we’ve starting recruiting for over 40, full and part time positions ready for a launch later this summer.”

With at least 15 ping pong tables, SERVE will be open throughout the day and night, offering something for everyone. Early bird sessions provide the perfect spot for weekend brunch or the chance to challenge a colleague over lunchtime. A private room with two ping pong tables offers an exclusive space for corporate events and private birthday parties. At night, the lights go down and the tempo paddles up with cocktails, delicious slider menus made with local organic ingredients, guest DJs and masterclasses by stars of the ping pong world.

SERVE Birmingham is the first of several venues planned to open as part of an ambitious growth programme. David added: “We have exciting plans to develop SERVE into one of the UK’s leading social entertainment brands with at least three more venues scheduled to open in the next 12 months.”

For further information and to register for updates follow @HelloItsSERVE or visit www.serve-play.com