The book is about how the proliferation of grassroots internet journalists (bloggers) has changed the way news is handled. One of the book's main points is that a few big media corporations cannot control the news we get any longer, now that news is being published in real-time, available to everybody, via the Internet. The book received widespread praise from the demographic it covered, and mixed reviews elsewhere.

^We the Media, Dan Gillmor, page 239: "So here's what my publisher and I have done with this book. [...] we are explicitly setting the term of the copyright to be 14 years, which was the term when America's Founders first wrote a copyright law."