Business News

Panorama Berlin extends exhibition area

Panorama Berlin has announced the extension of its exhibition area for F/W 2014/2015. In addition to the three classic halls A, B and C, there will be a new entrance hall D called “The Mall” and a new exit area called "L’Hotel".

The Mall is designed to resemble a shopping mall and will present fashion franchises and concession models from flagship stores, shop-in-shops and more. 60-70 different franchise formats of international fashion brands will present their collections over 5000sqm of floor space.Together with the relevant media partners, Panorama Berlin will advertise The Mall primarily in the BRIC countries (Russia and China) and former Eastern Bloc countries (Poland, Czech Republic, Hungary).

L’Hotel is situated in Hall A and has a floor space of 3500sqm. Designed to resemble a five-star hotel lobby it is separated into two key areas. Small and specialized brands including accessories, shoes and jewellery will be presented in the open lobby, and closed area suites will be available as showrooms.