Exact Data Rolls Out Improved Database, New Records in College Mailing Lists

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In a recent update, the Chicago-based data broker cleaned and verified existing records, while adding thousands of listings for colleges, universities, and other organizations related to higher education.

Good data hygiene means keeping the most current, most deliverable records available.

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Exact Data, a privately owned provider of direct marketing data has completed an update to its database. Existing records were verified for accuracy and new information was added. College Mailing Lists benefitted from major gains, with thousands of new contacts added for individuals working for and affiliated with institutions of higher education.

Exact Data’s database updates are performed in order to maintain a high level of data hygiene. “Good data hygiene means keeping the most current, most deliverable records available,” states Larry Organ, CEO. Since Exact Data offers multi-channel marketing data, data cleaning involves several processes unique to each channel. For instance, Exact Data uses the US Postal Service’s NCOA (National Change Of Address) list to verify mailing addresses. Telephone records are checked against DNC (Do Not Call) lists, and the database is scrubbed free of any records found on these lists. Email addresses are also checked for permission status, and are cleaned of any opted-out records. In addition, Email addresses are verified by BriteVerify for responsiveness and activity by BriteVerify.

In addition to updating records already compiled by Exact Data, new records are appended from the Axciom data server. In the most recent data append, over 2000 new records were added to College Mailing Lists. Not to be confused with College Students Mailing Lists, these are business-to-organization and business-to-business (B2B) marketing contacts. Some examples include:

These are basic examples of some college-related mailing data cards provided by Exact Data. However, individual orders are fully customized for each of the data firm’s clients. No two lists sold by Exact Data are alike. There are dozens of ways of creating lists to align with specific intended campaign outcomes. For instance, College Mailing Lists can be selected by geography, size of organization/institution by employees, and many more firmographic variables.

Exact Data is a Chicago-based multi-channel marketing company with regional offices across the United States. The company offers integrated marketing services including B2B and B2C lists containing postal, email, and telephone contacts, data append and hygiene services, as well as pay-per-click social media advertising.

Exact Data was founded in 2001 and operates as a subsidiary of Exact Data LLC. For more information, call (877) 794-4980.