Partner Insight

Business Insights

IT organizations have been fighting the trend of “shadow IT” for many years, fearing it will cause them to lose control of the company’s technology environment and lessen the importance of IT staff. Perhaps it is time for a different perspective. Shadow IT doesn’t have to be a big deal (it can even be…

Are your employees hoarding data (and do they even realize it)? If your answer is “no,” then you might want to look again. Data silos are one of the biggest issues preventing operational processes from achieving peak productivity and business leaders from making informed decisions. Almost every company faces this issue and those that…

When most company leaders think about their data warehouse and the systems connected to it, they typically think about their internal IT systems. For companies with outsourced supply chains, real time integration with their suppliers’ systems and data warehouse can enable better insights, better security and more supply-chain agility. Very few companies today are…

For many years, companies have been accumulating large amounts of data with an intuitive feeling that it has value and would be put to good use to make more informed business decisions. As we transition into a new era where machine learning and artificial intelligence are enabling more robust analysis of a company’s data…

Increasingly, companies are embracing the use of SaaS and other cloud services to give their employees the feature-rich capabilities they require at an affordable cost. IT leaders are finding it much more efficient to buy IT services already built than to build and operate them internally. Buying SaaS solutions and other technology capabilities from…

Today’s marketplace is complex and competitive, and changes quickly. New competitive products and services are entering the market every day. Customer preferences shift with social trends and pricing dynamics continuously evolve. To win in this type of environment, marketing agility is critical to identify opportunities and threats and to respond to them quickly –…

“Would you like fries with that?” If you’ve ever ordered a sandwich at a fast food restaurant, then you’ve likely heard these words, but have you stopped to consider why fast food chains train their employees to ask this question? It’s because of what’s called “market basket analysis,” a technique based on the theory…

All customers are not equal – there are some your business just can’t afford to lose. Do you know who they are and what is required to retain them? With predictive analytics powered by Actian Avalanche, you can do just that. Companies have been using statistical modeling, data correlation and behavioral forecasting for many…

Core to the success of any digital business transformation is the ability to rapidly and securely bridge intra- and inter-enterprise hybrid IT environments; including cloud, on-premise, and embedded applications and their associated data. Digital Supply Chain integration and management is a strategic imperative for the modern enterprise and Industrial Internet of Things (IIOT) alike.…

Imagine what you could do if you actually understood your customers’ buying behavior. You could predict future purchases, identify cross-sell and upsell opportunities and personalize messaging that would resonate and drive the behavior you desire. Instead of taking broad strokes to your marketing campaigns, you could focus on specific opportunities and pursue them more…

Acquiring new customers is expensive and it is generally more cost-effective to sell to existing ones. The customer-lifetime-value concept is straightforward, but many companies struggle with determining how to put it into practice. Do you actually understand your customers’ buying behavior and motivations and what you can do to influence them? Is this information…

Companies around the world are migrating their IT and business applications from on-premise data centers to cloud environments. The benefits of hosting apps in the cloud are clear and well understood; however, the process of data migration is much more challenging than one would think. Migrating data between different applications that are either located…

Organizations initiate data migrations for several reasons. They might need to overhaul an entire system, upgrade databases, establish a new data warehouse or merge new data from an acquisition or other source. Data migration is also necessary when deploying another system that resides next to existing applications. Regardless of the exact purpose for a…

We are excited to announce that Actian DataConnect suite of products are now available on the Amazon Web Services (AWS) Marketplace. Actian DataConnect is a hybrid integration solution that enables you to quickly and easily design, deploy, and manage integrations on premise, in the cloud, or in hybrid environments. DataConnect engineered to help you cost-effectively integrate diverse…

One of companies’ biggest mistakes is assuming they understand their customers’ needs, preferences and buying behaviors when they are actually just guessing. The better you understand who your customers are, the more successful you will be developing products and services to serve their needs, packaging them in a desirable way and communicating your offers…

The data your company manages is both diverse and ever changing. Connecting source systems across hybrid infrastructure environments may seem challenging initially, but keeping your connections current with the myriad of changes occurring in your IT environment is where you will truly experience a headache. Implementing an integration Platform as a Service (iPaaS) solution,…

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