"I love the results I get with this hair color. The color looks completely natural and provides great grey coverage. On me it lasts as long a L'Oreal Preference and Excellence did. One down side is my hair really felt like straw after using which I expected because my hair is chemically straightened, Overall, I really love this and will keep buying!"

"I've loved Naturtint for hiding the gray/white in my blond for more than 15 years now and look forward to this new shade (used primarily 8N before). ALMOST gave my order to LuckyVitamin because they have much fuller info to help interpret shade codes, select colors, blend a few shades including video tutorials. I stayed with Vitacost this time because I wanted both shampoo and nutrideep products and LV did not have them. Vitacost might enrich their marketing and sales by including the significant user supports available from Naturtint; it's incredibly helpful especially to newbies or those transitioning to new line or new colors. Then again, I love Vitacost in general so I've spared myself a guilt trip :-)"

"I am 58 years old and have been getting my hair colored professionaly for about 20 of those years. This past year, I have been coloring it myself. This is the first time that I've tried the Naturtint and I am very happy with it! For me, it was kinder to my hair than the "drugstore brands". The best part though, is that I love the natural looking color that I got with the Naturtint in Sandy Blonde. It actually looks better than the color that I was paying $70 for at the salon! I will definately continue to purchase Naturtint!"