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The 2013 LinkedIn Marketing Guide

Last year LinkedIn has made lot of changes in their platform for both professional profiles and company
pages. LinkedIn has vast network for businesses which help their users to increase traffic and leads. It
also help individuals to market their core competency and expertise to a higher level. Here we help you to
grow with LinkedIn and make your presence from basic level to expert level.

Setting up Your Professional Profile

The first step of making your LinkedIn presence is creating your professional profile. There are many
steps that you can take advantage to define your professional skills. We will help you to make your
presence the best one.

Your Name

Here use your name; don't use other than your name. It is not the right place for keywords.

Your Headline

Your headline is the most important section of your LinkedIn profile. It will reflect in several places like
in invitations, messages. It is most ideal place for keywords to optimize your LinkedIn profile in search
results.

Contact Info

It contains your contact information you want others to see.

Summary

The summary section describes your professional expertise and experience. Here you have few
paragraphs to explain yourself to your valuable customers. In this section you think what you would say to
them in real life.

Skills & Expertise

Here you add you expertise and skill sets. This section help others to endorse you for you skill sets that
you have listed in your profile.

There are many other section where we will make expertise how to deal with.