Jennifer Rothwell opened her first JRothwell flagship boutique in the beautiful, historical building of Powerscourt Townhouse Centre in Dublin in August 2014. The boutique specializes in high end designer womenswear, showcasing Jennifer’s own collection alongside other Irish fashion, accessory and jewellery designers. Jennifer is extremely passionate about promoting the Imagined, Designed and Made in Ireland campaign. She sincerely wants to give fellow Irish designers a genuine platform to promote and grow their businesses. She wishes to create employment in the Irish design and manufacturing industry.

Jrothwell stocks jewellery by Yvonne Ryan (Eve Ella), Geraldine Murphy (Saba), Christina Goldston (ChristinaBelle), Eily O' Connell and Vivien Walsh. It also showcases accessory designers such as Martha Lynn, Susannah Grogan and Brendan Joseph. Designs showcased at JRothwell are designed, produced and made in Ireland. There is a focus on luxury and quality in the products. Fabrics include Silk Charmeuse, Silk Chiffon, French Lace, Matt Jersey and beautiful braided trimmings. Gold, silver, pearls and crystal nuggets are elements ofen featured in the jewellery designs.

Jennifer Rothwell's collections pair innovative design with high quality finishing. She specializes in digital print on luxurious fabrics. Her customer is a sophisticated woman who wants something a little bit different. Jennifer's designs are elegant and timeless, yet unique. Jennifer herself produces her collection locally in her studio in Dublin, Ireland. She prides herself on the fact that her garments are fair trade and made locally, thus helping her local economy. She employs a team of highly skilled seamstresses and cutters to produce her collections. She says "I am passionate about producing in Ireland. Knowing that the clothes you are wearing were produced by people who live in Ireland, are given a good wage, are in good working conditions and were treated with dignity and respect is something we all need to value and invest in."

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