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SW EVII: Force Friday is coming!

The Force Awakens Toys and Promo Art Revealed in Hasbro Catalogue

Star Wars Episode VII: The Force Awakens may not open in theaters until December 18th, but that’s no reason to prevent you from buying all the movie’s toys now. Disney, Lucasfilm and Hasbro are celebrating “Force Friday” starting at 12:01 AM Friday, September 4th. At that point, Star Wars fans will be able to visit their favorite store or online retailer in order to get their hands on the next generation of Star Wars toys and memorabilia.

There are some great looks at characters who are new to the franchise, like John Boyega’s Finn, Daisey Ridley’s Rey, Gwendoline Christie’s Captain Phasma, Adam Driver’s Kylo Ren, and Oscar Isaac’s Poe Dameron. There are also some interesting toys that pop up which feature new looks at redesigned TIE Fighters and X-Wings, or secondary characters like Constable Zuvio.

While you wait until next Friday, you can get an early peek at some of the promotional artwork that will be included on store displays and some merchandise.The artwork, which popped up online recently, features character shots of Kylo Ren (Adam Driver), new heroes like Rey (Daisy Ridley), old favorites like Chewbacca (Peter Mayhew), adorable little astromech droid BB-8, and the Stormtroopers of The First Order.

There has been a great deal made of original trilogy cast members Luke Skywalker (Mark Hamill), Han Solo (Harrison Ford) and Leia Organa (Carrie Fisher) being a part of the film, but there has been a distinct lack of these characters on any of the promotional art.

So far, what has been presented is a lot of Kylo Ren, who is the latest in a long line of Star Wars villains. Kylo belongs to The First Order. Rey, meanwhile, is a mysterious new character that has only described as a young female scavenger. She has been shown in the film’s previews, driving her speeder across the deserts of the planet Jakku, dressed in rags with a scarf around her face.

BB-8 is the newest in a line of adorable droids that has already managed to capture the hearts of the fans. BB-8 is an Astromech droid that belongs to Poe Dameron (Oscar Isaac), and whose ball-like body fits nicely in a T-70 X-wing fighter’s droid socket.

The First Order is one of the most interesting groups to be prominantly displayed on the posters. The faction is said to consist of a military extremist group that is still trying to carry on the mission of the fallen Galactic Empire.

The full line of Star Wars: The Force Awakens merchandise will officially hit stores on Friday, September 4, 2015 – otherwise known as “Force Friday.” The event will begin at 12:01 a.m. on Friday and it’s sure to bring new and old fans alike out in droves.

“Every lightsaber, every action figure, every LEGO set tells a story for generations of Star Wars fans, and this global event is a celebration of those stories. We’re excited to be part of the countdown to this enormous movie moment,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products.

Fans wanting to be the first to get their hands on Star Wars: The Force Awakens merchandise can set their hyperspace and social media coordinates now: They will be able to visit their local retailer starting at midnight on September 4, and are encouraged to document their experience using the hashtags #ForceFriday and #MidnightMadness. A wide-range of products — from toys and collectibles, to books and comics, ebooks and apps, to apparel and lifestyle accessories — will be available at mass retailers and Disney Store locations worldwide, as well as on DisneyStore.Com.