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A progressive design-driven consumer products manufacturer is seeking to renovate and update the tone and voice of all content surrounding an emerging brand of home & office accessories. The brand needs to be more consumer-focused and true to its evolved brand positioning and framework. We have distribution with several major traditional and online retailers and are seeking to increase both our consumer and retail customer awareness and appeal.

This project’s goal is to develop some foundational pieces of communication (About Us, product descriptions, and usage instructions) that will serve as the model for all copy developed for the brand going forward.