Armed with a makeshift business plan and just enough capital to spend on branding and some trial brews, he quit his job and went for it.

The Mad Giant manifesto:

Rise above. Focus on what you believe in. Use your inner eye to muster the courage to do what you need to do, what you believe needs to be done, and nothing else. That thing that will make you smile at the end of the day. So that people will cheer you on, as you cheer them on, and laugh together as you grow into the giants you will become.