The most popular moment on Facebook was the Patriots' win (1.36 million people-per-minute). This had the second highest volume on Twitter with 379,000 tweets per minute. Katy Perry’s “Firework” finale at halftime was the second most talked-about moment on Facebook (1.02 million people-per-minute); Perry's halftime show was third on Twitter with 284,000 tweets per minute.

When Malcolm Butler intercepted a pass by Russell Wilson one yard from the goal line with 20 seconds left in the game, Twitter exploded with 395,000 tweets per minute to become the top moment of the night. Butler’s move was the third most popular moment on Facebook, which sparked some 676,000 conversations per-minute.

Women between ages 25 to 34 were the most represented demographic in the conversation about the game on Facebook. The social media platform added that Tom Brady was the most-discussed New England Patriots player, and Marshawn Lynch from the Seahawks.