Extreme Floats

Beverages are the most profitable line item for restaurants. Since ice cream is the #1 dessert and snack, the key is to make signature dessert a unique and memorable experience not easily duplicated at home.

Why Extreme Floats

Extreme floats taps into familiar but different (chefmanship/artesian) dessert

Crowd Pleaser: Floats tap into memory roots (surprise/delight)
• 62% of millennials would purchase
• Scored very high with uniqueness and draw (traffic) in the 90th percentile of all concepts ever tested