Press Releases

Press Releases

——Press Releases——

December 19, 2018

Product Analytics Drive the Most Web Traffic For Asset Managers

December 19, 2018, Needham, MA –Digital marketing is now an essential element of nearly every asset manager’s strategy, and a large component of that strategy is the firm’s website. Firms have been revisiting which features are critical and which may be overdone. Since websites should be more of a client service portal versus online library for fact sheets, it is important to understand which areas draw the most traffic. According to FUSE Research Network’s BenchMark Series study – Marketing 2018: Optimizing Marketing Strategies, product analytics tops the list with surveyed firms selecting this as the most in-demand website component in 2018, edging out investment commentary and economic outlooks. The popularity of this component has grown steadily over the past four years.