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The 'Kingston' T-shirt line was designed firstly to promote unity, and to encourage love and appreciation for the city of Kingston, Jamaica.

The shirts are not only for those born in Kingston, but for everyone who chooses to represent the spirit of the capital city and the spirit of Jamaicans on a whole...the spirit of confidence, perseverance and class.

As the song says, "It nuh matter if yuh born ah yaad, born abroad....country men weh lef him yaad...once yuh pass through di likkle piece ah land claim it! Hold up yuh hand and sing: