Tag: Internet Advertising (PPC

Internet Advertising has revolutionized the way we market our business in the last 10-15 years. As Advertising traditionally reserved for companies with a large advertising budget. Whom could afford the high cost of distribution for Media on TV, Radio, Billboards, Signage and Print. Yet year over year, statistics have demonstrated that advertising budgets are shifting in their allocation. Moving away from the traditional advertising systems. While traditional advertising systems still have there place, there is…

Presented at Toronto Marketing Power Networking meeting May 2010 CLICK HERE TO DOWNLOAD PRESENTATION SLIDES After 23 consecutive appearances, Pepsi Cola opted out of the 2010 Superbowl and instead invested its ad budget in Social Media Marketing. This is yet another sign that internet promotion has, and will continue to overtake traditional Marketing channels. Topics such as Internet Advertising and Search Engine Optimization are higher on the priority lists of entrepreneurs and business managers than…

If you are a business owner or marketing manager, there often comes a time where you need to re-assess the marketing budget for the company. In that process, this often requires a decision to choose how to best promote and build traffic to your website. The two most popular methods of Internet promotion today are Internet Advertising and Natural Organic Search Engine Optimization. And often the question is, which method is superior? The answer is….it…

The Social Media platform Facebook has taken the world by storm. Revolutionizing the way we connect with friends and build new relationships. Facebook is also revolutionizing the business world. With the launch of its cutting edge Advertising Platform, it has allowed businesses of all sizes to target it’s key prospects with greater isolation. How does Facebook Advertising work? If you’ve been on the social network Facebook, you may have noticed these small advertisements on the…