CX is the new battleground

Eighty-nine percent of companies expect to compete primarily on the basis of customer experience in 2016.

But what’s the state of play in Australia and New Zealand?

This webinar presents key findings from research with Australian Marketing Institute (AMI) members, reflecting on how their business or organization is performing in this critical area for competitive differentiation.

Almost a third of responses came from the executive level and the findings provide a snapshot of CX drivers and trends, as well as the challenges facing professional marketers across ANZ in 2016.

In this on-demand webinar, you’ll learn:

How to see the experience divide from the marketer’s perspective

Why organizational and cultural change is required for good CX design

How to keep up with tech trends

On-demand webinar details:

WEBINAR TITLE:The State of CX in ANZ: Bridging the Experience DivideDURATION: 30 minutes

About Andrew Thornton

Andrew is the Chair of the Australian Marketing Institute and Co-Founder and Director of Customer Edge, a specialist advice business in CX. Andrew’s career has spanned senior leadership roles in corporate Australia across the financial services, telecommunications and infrastructure sectors with leading brands including AMP, Optus St. George Bank and Transurban.

About Liz Berks

Liz Berks is a Research Director at Vision Critical. She is well-versed in the complexities of CX management, from years of CX research spanning the UK, Hong Kong and Australia to working on the frontline of CX definition and development for a global airline.