User Onboarding & Activation

No startup can afford bad user onboarding and activation

Growing a SaaS startup is hard. Moreover, it’s harder than ever. Cost of acquisition is up across the board, customers have more options and less patience than ever.

Yet, most companies still focusing strictly on acquisition with barely any time on onboarding and activation.

Unfortunately, that doesn't work anymore.

My name is Tony Freed and I specialise in customer activation rates optimisation for SaaS products.Over the last 13 years, working with startups and enterprises, I've learned and developed techniques for quicker and more effective user onboarding, customer activation and product adoption.

Unlock at least 25% more growth

It takes only 3 months to research, test and create user onboarding, customer activation and product adoption funnels that will unlock at least 25% more growth. In many cases it’s possible to 2x, 3x and even 7x the growth.

Improve signup-to-payment conversion rates

Together we will create better registration, onboarding and activation funnels.

Reduce drop-offs during registration.

Reduce the initial (first visit) churn.

Optimise your trial journey for better conversion.

Improve product adoption

We will create proper product adoption funnels for better stickiness and higher LTV.

Create product usage routines.

Reduce first-3-month churn.

Increase LTV.

There is no sense in spending so much energy, time and money on bringing customersand not making every possible effort for keeping them

Get your FREE consultation!

Boost your growth

"Tony is now my guy to go for any customer onboarding and activation question."

Guy Mizinski | Co-Founder & VP Marketing at Adebly

"Tony's experience and genuine willingness to help makes him one of a kind. If you're really into optimising customers first experience, features adoption and activation rates, you better talk to Tony."

“Forward” user onboarding means that we are guiding our customer through the creation of something from the empty state. In this post, I’m going to explain it a bit more and show you how companies like Evernote, Basecamp and GoSquared use it.

“Backward” user onboarding is what always works for editing tools, but not only. As a rule of thumb, if you need more than 4 (okey 5) steps to reach the end result in your product, you should definitely consider “backward” user onboarding.

Product adoption is hard. It requires continues user research and a deep understanding of customers needs, challenges and mostly how their typical day looks like. Once we have that deep understanding of our customers, there is only one way to make customer adopt our product. Only one technique that actually works.

Onboarding emails sequence can be a great way to help your customers realise the full value of your product by guiding them and helping learn and adopt your product step by step. However, in many (if not most) cases onboarding emails are not bringing expected results. Do you know why?

It’s hard to get churned users on the phone. They stopped using your product and not active for a while. They don’t respond to your emails. They don’t want to invest more time in you and don’t want to hear your sales pitch again. So, how to can we get churned customers on the phone? Read more in this post.