Daily Business Mentor tip – Zig while the others zag

What did Richard Branson do that worked for him? The key thing is that he did the opposite to whatever the big guys were doing. If they were over charging and under delivering, he found ways to reduce prices and improve experience. If they all seemed to be doing things the same way, with brand messages saying the same thing… he did things differently and built a brand renowned for being the maverick.

His approach worked because he saw what could be done better… and did it. And made sure he told people about it. He appealed to people’s sense of what is fair and turned a brand into an empire.

You can do the same. Exactly the same. Just think about it…. how could you zig while your competitors zag?

From the desk of liber8yourbusiness. Small business mentors and experts in exit strategies. Based in Wellington, New Zealand.