Businesses live or die by reputation and it’s no exaggeration to say that losing Internet connectivity damages your business reputation with employees, customers and suppliers. Why then do we allow ourselves to be blinded to these facts by trying to save money?

What am I talking about? Broadband…and its tempting low rental costs which seduce finance directors into committing to a domestic product which will undoubtedly let them down.

Most businesses base their choice of office Internet service on the same criteria they use to choose their Internet at home but the consequences of such a decision are terminal for some businesses.

Ask yourself this simple question: What would happen if my Internet went down for a day, a week or even longer?

The answer on the domestic front is that you might actually have to talk to the kids and as terrifying as that may be, compare it to the answer you would give when the office Internet fails: