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All successful entrepreneurs are forward-looking. So much so that even when entrepreneurs are in the very early stages of starting their business, they are typically actively searching for future ways to improve it, grow it and expand it.

One of the greatest examples of successfully applying this approach is the disciplined and innovative mind behind Verity – Canada’s premiere Women’s networking club. The club’s founder Mary Aitken began Verity as a stand-alone business where women could meet, network, relax and have fun.

But, Mary, who is a very successful entrepreneur, thoughtfully researched the targeted market and soon found the need to expand Verity to include a world-leading restaurant (George), an enviable spa (Sweetgrass) and most recently, a luxurious hotel (The Ivey).

For BusinessCast #125 — Starting and Growing Your Business, Mary sits down with Robert and me and shares her compelling and exciting story. She also highlights some key lessons relevant for all entrepreneurs. Whether you are starting, honing or expanding your business, Mary provides some practical tips as well as inspires you to keep looking forward — and thereby ensure your success.