After Google, Microsoft's Bing to favour mobile-friendly websites

New Delhi: After Google Inc, Microsoft's search engine Bing will soon change the way how it recommends websites on smartphones wherein it will favour those websites that it defines as "mobile-friendly" and make them appear at the top of the rankings.

Bing shared the plans to make significant investments towards understanding the mobile friendliness of web pages. Since then, it has been investigating various approaches that leverage mobile friendliness to deliver the best possible mobile search experience on Bing.

Bings's approach to mobile friendliness as a ranking signal balances the need to improve the ranking for mobile-friendly pages, with the continued focus on delivering the most relevant results for a given query.

The search engine has also been working on a tool that will allow Webmasters to analyze webpages using mobile friendliness classifier and help them understand the results. This tool will become available in a few weeks from now and help Webmasters find and fix areas of their site that suffer from mobile friendliness issues.

Meanwhile, the new formula will have a huge impact on how and where people spend their money, provided more people are relying on their smartphones to compare products in stores and look for restaurants.