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Buick to court hip-hop dollar?

Dr. Dre is over 40 years old. Grandmaster Flash? Knockin' on the big 5-0 (and we're not talking about the police, yo). So... what's an aging rapper to drive when arthritis rules out high-riding Escalades and Hummer H2s? Chrysler 300? Been there, DUBbed that.

So perhaps the next logical step is a blinged-out version of Buick's LaCrosse. The version seen here has been given the full rap star treatment, lowered and rollin' on 22" chromies, tinted windows and taillamp lenses, plenty of ICE and a reworked leather and suede interior. The sedan seen here will make the scene in 16 major markets on the DUB tour.

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Anonymous

Anonymous

9 Years Ago

It's interesting to see the aftermarket take on America's newest luxury sedans. For the Buick, they went the "bling" route. Look at what others have done with the Zephyr over at Blueovalnews. They went the tuner route. So far, the Lucerne is outselling the Zephyr.

Anonymous

9 Years Ago

i've been wondering how long it would take before someone did something like this to the lucerne. looks nice, although not quite my style. Tinted headlamps would look good too. However, I'm not too fond of the dvd player - there's no good way to install an aftermarket head unit in there without making it look like a hack job, so i would have stuck with the stock nav unit.

Anonymous

9 Years Ago

The exterior is pretty good looking, but the interior looks rather ugly. I'm not familiar with the stock interior, but the DUB edition is still swimming in a sea of grey plastic and the new leather/suede doesn't even look like it fits the seats properly.

Anonymous

9 Years Ago

Didn't the escalade come after the Navigator though?IIRC, GM was following with that also.

as far as this, *shrug* its taken long enough for manufacturers to catch on, if they're trying to figure out which market segment has always and likely will always have a love affair with large powerful american built sedans then what took them so long, you can turn on MTV and see that.

Anonymous

This looks like something a high-schooler would do to his grandparents' car following a shopping spree at Pep Boys.

If Buick wants to attract a younger crowd, they should start branching out from their bar-of-soap shapes and emulate Chrysler's 300. Bold design works far better when it's baked in, not tacked on.

That said, does Buick need to court younger buyers at all? There are plenty of old people who need wheels, and Cadillac is already doing a fine job of attracting young luxury buyers. So why confuse Buick's brand identity?

Anonymous

Anonymous

9 Years Ago

To the poster who said further efforts like this might confuse Buick's brand identity, I disagree. It's still going to be looked at as an upscale/ near luxury cruiser company, and it's still going to be the near default brand for over-45 America.

I've seen customized RWD Caprices/Impalas, Crown Victorias, and 300Cs, and also customized FWD Impalas and Five Hundreds. I doubt the Big Three ever thought those cars would be in demand for young men. A Buick with the same kind of want is probably a good thing.

The fact that you have older Americans tooling around in Scions reminds me that all the marketing in the world won't replace buyers relating to their cars they choose...Uncle Jimmy's banana yellow Honda Element and your nephew Terry's Merc Grand Marquis with the 22" feet should show us this.