We used to say that property management was the stepchild of the industry. However, with the scale, technology and professionalism brought to property management over the past decade, the stepchild syndrome is no longer the case.

We used to say that property management was the stepchild of the industry. However, with the scale, technology and professionalism brought to property management over the past decade, the stepchild syndrome is no longer the case. The capitalized value of even a modestly improved bottom line at the property level can significantly enhance enterprise value, so the operations platform is mission critical.

Nevertheless, there remain significant hurdles in finding forward thinking, impactful people to lead operations, particularly in our industry’s larger organizations. Why is this the case and what is the industry doing about it?