Send us your people stories

We are seeking stories about people to inspire audiences as part of I Travel For

What do I get?

Opportunity to raise the profile of your destination – using stories to create an emotional connection with the people behind the tourism experiences in your location.

Marketing opportunities to bring to life these people stories e.g. press trips; media interviews etc.

What is it?

As part of VisitBritain’s I Travel For global marketing campaign, we’re looking to bring to life Britain through the people behind our unique tourism experiences, to inspire audiences to think and feel differently about the UK.

Whether that’s the man who set up a wild swimming company in the Lake District, Scotland’s only woman whisky distiller or the former rocker who is championing artisan Welsh cheese – we’re looking for people with exciting stories to tell!

There are lots of different ways that we may look to bring these people stories to life – for example, we may put someone forward for an interview opportunity with a journalist; arrange for them to meet media on a press trip; or perhaps to feature them on our social media channels.

If you know a person associated with a unique tourism product who would bring our tourism experiences to life, please send your suggestions to Sophie Dinsdale in the Destination PR team at VisitBritain.