Win listings and keep seller clients engaged and happy in 2019

If winning more listings and keeping your seller clients engaged and happy are on your 2019 business to-do list, you’re going to want to keep reading.

Let’s look at just a few strategies (tech related, of course) that can help you impress potential seller clients, win more listings, and keep sellers happy and engaged.

It’s all about exposure, baby!

Beyond the amazing knowledge and assistance you'll provide as real real estate agent, understanding the exposure a client's listing will gain when they choose you as their agent is very important. During your listing presentation, be sure to highlight the various tools you use to market their property — particularly online since that’s where 44% of consumers are beginning their home search.1

In addition to advertising your listings on top sites like realtor.com®, tools like ListHub make it possible to automatically syndicate your listings to hundreds of search sites of your brokerage’s choosing.

PRO TIP: Don’t have a listing presentation? Check out this customizable template we created to make your life infinitely easier.

Make yourself stand out online

It’s 2019 … everyone researches everything online. Building trust and credibility online are paramount and the easiest way to do that is via client reviews and personal recommendations.

In fact, 85% of consumers said they trust online reviews as much as personal recommendations and 73% of consumers noted that positive reviews invoke trust.2

PRO TIP: Your realtor.com® agent profile (It’s free, y’all!) allows you to easily add reviews and recommendations to your online profile. Those ratings show up in the Find a REALTOR® tool on realtor.com® and can help you stand out to consumers searching for a real estate agent online. Don’t forget to also spruce up your profile with a killer real estate bio.

Keep winning with data

After you’ve won the listing, it’s all about data. Keep your seller clients impressed (and happy!) by sharing valuable insights about how their property is performing online. Home Seller Reports, a powerful and FREE tool from realtor.com®, can be sent to the home seller automatically (#winning) on a scheduled basis of weekly, bi-weekly, or monthly. And, upgraded ListHub packages also include seller reporting capabilities that give detailed metrics on how many people are looking at the property across the all the websites where you choose to advertise listings.

PRO TIP: Don’t forget to include an example of these seller reports in your listing presentation. They’re a great tool for winning listings because you’re showing potential sellers how you’ll deliver added value.

Putting it into practice

What are you doing to stand out in a listing presentation or to keep your seller clients happy and engaged? Join our Facebook group, where we keep in touch with top agents and brokers from across the country, to share your insights!

1 National Association of REALTORS® 2018 Profile of Home Buyers and Sellers

2 BrightLocal 2017 Local Consumer Review Survey

About the Author

Kristi Kennelly, former Broadway performer and corporate executive, has been involved in real estate marketing and mortgage technology since 1998 with a focus on effective marketing and sales strategies, communication and how to best leverage technology to get it all done. After spending nine years leading the marketing department for Interthinx, where she helped win Mortgage Technology Magazine’s prestigious 10X and Synergy Awards, Kristi rejoined the realtor.com® team as a national speaker.
For those interested in the Broadway career, Kristi was the youngest performer ever hired for CATS (she performed as “Rumpleteazer” in the Broadway, national and Los Angeles companies) and played opposite Matthew Broderick in How to Succeed in Business without Really Trying. Kristi is married with one son and is a year-round Little League fan.