In this new age of Star Wars storytelling, those who want to visit 'A Galaxy Far Far Away' have seemingly endless options on how to get their Star Wars fix. From Comic Books, to Novels, to Video Games, and of course, Movies, there are just so many ways with which fans can experience Star Wars stories. But not content with their current plethora of media options, LucasFilm and VFX masters, Industrial Light and Magic (ILM) have just announced that they are currently developing a range of new immersive experiences that will take Star Wars storytelling into a new age.

The experiences will include Virtual and Augmented Reality technology, new theme park rides and real-time cinema, all of which will be created by ILM's new department, The Industrial Light and Magic Experience Lab (ILMxLab).

"The people who work here have been investing in achieving the unachievable for more than 40 years," said Lucasfilm's Kathleen Kennedy. "We are currently exploring the fictional universes of Star Wars, and I think a lot of people would like to be immersed in them. The challenge of ILMxLAB will be to find out what storytelling looks like in this new space."

It's not just Star Wars that will be getting this revolutionary new storytelling treatment. ILM and LucasFilm plan to create new experiences around a number of properties, many of which will likely be coming to the various Disney theme parks that dot the globe.

In the announcement video for the project, ILM's Creative Director John Gaeta said that the new team "are engaged in the creation and expansion of a Universe on a scale that has never been seen before." Gaeta continues by hinting at what these immersive new experiences might entail. "Imagine you are watching a scene, but then you were able to pass through the invisible wall that seems to separate you from that movie. You can go further into the world in which that story is taking place."

As the video shows, these new experiences may one day allow fans to be transported into the Star Wars universe and feel as if they are actually interacting with the characters they grew up watching on screen. If you thought Disney's Star Tours was cool, the ILMxLab team is getting ready to blow your mind.