Association

i distinctly remember really loving & pinning away the beautiful Portland home of John and Jen Vitale that was featured on Freunde von Freunden last year. so imagine my delight (more things ought to be delightful) when Jen emailed me about their new venture Association – a lifestyle shop that offers items made by their friends and fellow creatives.

Association is us. We collaborate with friends, fellow creatives and artists to offer you a carefully curated selection of unique, quality goods, both new and found, that are a reflection of a shared appreciation for living an intentional lifestyle.

you can browse their new launched online shop, which includes new and vintage goods like ceramics, apothecary, textiles, jewellery, vinyl and a small selection of clothing – notably these rad smocks (which you can see in the lookbook) by State The Label. they also sell their own brand of handmade cutting boards, leather wallets and driftwood + clay mobiles that are handmade by Jen & her husband John.

The pictures of their home stayed in my head for months after I first saw them . They seem to have figured a perfect way to apprehend life. Boho, but focused, inspired but also dynamic and ready to take actions. Definitely want to meet those two on day, and learn form them.