Twitter is the most positive social network

At least when it comes to interacting with brands. We know through Keller Fay's TalkTrack that 62% of all brand mentions (online and offline) are positive and only 10% are negative.

Now a study by social media consultancy Converseon shows a similar dynamic on social media. Converseon looked at direct user interactions with 20 leading global brands and found that 55% of those that took place on Twitter were positive in nature, with an additional 25% neutral. On Facebook, 49% of interactions were positive, with Google+ falling in the middle, reports eMarketer.

On all three social networks studied, interactions were more likely to be neutral than negative—and overwhelmingly likely not to be negative. At most, one-fifth of all such interactions went badly.

Social media makes us happy

Speaking about positivity: the Guardian's latest "Mood of the Nation" research conducted among 2,000 nationally representative sample of UK adults, found that using social media was the number one activity that made people happy, above money, family and friends.

"What makes me happy" – top choices:

1. Using social media 2. Playing computer games 2. More money 3. Spending time with family 3. Spending time with friends 3. Shopping 4. Sports events 4. Brands I like 4. Relaxing

Douze points for Eurovision

Last week's Eurovision Song Contest 2014 dominated Twitter, generating 5.4m tweets across Europe (vs. last year's 3.8m), according to stats from the social network. Austria's entry Conchita Wurst triggered a record-breaking enthusiasm on Twitter, resulting in an average of 47,136 tweets per minute.

We've looked at the word cloud of all UK twitter activity in the 30 days to 12 May 2014 and Eurovision came as a clear winner (PeerIndex PiQ data).

Amongst @guardian followers, Eurovision was also popular, only behind the #BringBackOurGirls campaign.

Be more human to be heard

PeerIndex gives advice to brands on surviving Twitter's new "mute" function, whereby users are able to remove updates from irritating @usernames from their timeline. In order not to get muted, PeerIndex suggests that brands need to:

- Engage with users, rather than promoting competitions- Help followers, rather than buying followers- Create entertaining content, rather than "in your face" advertising- Behave like humans, rather than brands

Will Bitcoin replace pound in Scotland?

Scottish electronic retailer CeX has entered the debate on Scottish currency post possible independence. Retail Week reports that CeX, which sells second-hand electronic products, has become the first retailer to use only virtual currency Bitcoin in one of its stores.