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Friday, February 17, 2006

ALL REVEALED IN NZGIRL’S BDO ‘URBAN-MYTH’ STUNT

This from Admedia, NZ:

DDB Auckland ECD Paul Catmur has been forced to finally "reveal" the story behind the staged air accident during nzgirl’s stunt at this year’s Big Day Out.Today's NBR reports it has "obtained" an email sent by Catmur to the Civil Aviation Authority, in which the DDB ECD says, "we sold a dummy".The paper says Catmur (right) was responding to a CAA demand for explanations about the hoax, which was (and continues to be) promoted on the NZ GIRL WEBSITE where visitors can view streaming amcam-style footage (clearly labelled "BDO Stunt") of a naked "victim" writhing in pain."We have enough to do without dealing with this [possible "unreported" air-accidents] nonsense," a CAA spokesman huffed to the paper."This year," Catmur says in the email, "everybody expected us to do something -- but we did nothing other than spread an urban myth that our stunt had gone wrong."Read the reveal on the NZ GIRL WEBSITE

Over at nzcc we have a new policy to "accentuate the positive, eliminate the negative" as the old song ( and 90's NZ Saatchi house ad) put it. Last poster, you would fall into our elimination category.

discussion.As for whether the stunt was ambient or not I'd have to say yes. Due to the fact that there were plenty of young nz chicky babes at the BDO the stunt (whether real or created virally) was within a relevant environment. so effectively DDB has created something out of nothing in the right place at the right time. jolly good show.