JOSEPH

Originally founded by Joseph Ettedgui, this namesake label has been offering up sleek and streamlined style since 1972. Known for sharp tailoring and clean silhouettes, Joseph was best known for minimalistic yet modern separates even during the maximal-centric seventies and eighties. Now under the creative direction of Louise Trottler, Joseph has maintained its signature style but with a contemporary edge. Functional yet edgy and merging masculine and feminine aesthetics, this classic label offers a fresh take on the urban uniform.