Who is Alexander Nix, why has Cambridge Analytica’s CEO been suspended and when was he secretly filmed?

An undercover investigation by Channel 4 recorded the data firm’s chief executive Alexander Nix suggesting controversial ways he could help a potential client. But his company denied engaging in ‘entrapment, bribes or so-called 'honeytraps’ in the course of its work.

By Patrick Knox

21st March 2018, 2:00 pm

Updated: 21st March 2018, 2:19 pm

ALEXANDER Nix is at the heart of allegations that the firm he works for used the personal data of 50 million Facebook members to influence the US presidential election in 2016.

Here is all you need to know about the man at the heart of a growing controversy.

When was Alexander Nix secretly filmed?

Alexander Nix was secretly filmed at London hotels over four months, from November 2017 to January 2018 by an undercover reporter for Channel 4 News.

The reporter posed as a fixer for a wealthy client hoping to get candidates elected in Sri Lanka.

In undercover Channel Four sting footage broadcast on Tuesday March 20, Alexander Nix can be seen saying the company has secretly taped agents offering corrupt campaign financing deals to politicians and has sent "girls around to the candidate's house" to create damaging videos.

Channel 4 News expose Mr Nix for revealing how they could entrap politicians and influence elections

Mr Nix also spoke of sending "very beautiful" Ukrainian girls to a candidate's house, adding: "It sounds a dreadful thing to say but these are things that don't necessarily need to be true as long as they're believed."

He had been speaking to a reporter posing as a potential client from Sri Lanka.

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What has Alexander Nix said about the sting?

He said: "We see this as a co-ordinated attack by the media that's been going on for very, very many months in order to damage the company that had some involvement with the election of Donald Trump."

Mr Nix said he had a "huge amount of regrets about the fact that we, maybe, undertook this meeting and spoke with a certain amount of hyperbole about some of the things that we do".

He added: "I have some regrets about the way that I have represented what the company does. I certainly feel that the air of mystery and negativity that surrounds the work of Cambridge is misfounded and, as the CEO, I take responsibility for that."

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