Logo Details

Ashley Henry

Interview With Marcus Cooley

Q:Where did the idea for this logo come from?

The inspiration came from the clients love of butterflies. I wanted the design to be youthful, professional and fun!

I was researching some ideas and came across an old picture of a butterfly flying away from a flower. From there it was just a matter of drawing out sketches.

Q:What application did you use to design this logo? E.g., Illustrator.

I used Adobe Illustrator for this particular design.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I always start with paper and pencil (occasionally ink). After the sketches where done, I moved to the computer.

Q:What font(s) were used in the logo?

Custom edited Freestyle Script.

Q:How did you choose the color scheme for the logo?

The color scheme was picked from a beautiful blue color i found in a pile of fabric. The green was a personal pick of my own.

Q:How long did it take to complete the logo?

The whole process took about a week and a half to complete the logo.

Q:What do you feel was your biggest challenge in designing the logo?

Biggest challenge for me was making sure the design was not to childish, but kept a youthful theme. The client designs children dresses, but the target audience are mature women. I felt that in the initial stages the design was to childish, but by the end of the process everything came together.

Q:Now that the logo is finished, is there anything you would change about it?

This logo started great, and ended great. At this point there is nothing I would like to change because the client was absolutely thrilled with the design!

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