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Race teams have gathered in Connecticut to start a cross-country car race. One at a time, teams drive up to the starters' stand, punch a time card to indicate their time of departure, then take off.

Among the teams are:

JJ McClure (Reynolds) and Victor Prinzim (DeLuise) drive a souped-up, but otherwise authentic, Dodge Tradesmanambulance. (Hal Needham and Brock Yates used the same vehicle in the actual 1979 race.)

Former open-wheel icon (and Scotch-swilling) Jamie Blake (Dean Martin) and his (gambling-obsessed) teammate Morris Fenderbaum (Sammy Davis, Jr.), dressed as Catholic priests, drive a red Ferrari 308 GTS. (They are based on an entry in the real 1972 race, in which three men disguised as priests ("The Flying Fathers") drove a Mercedes 280 SEL sedan, which they claimed to be "the Monsignor's car" belonging to an ecumenical council of prelates in California.)

Roger Moore plays "heir to the Goldfarb Girdles fortune", Seymour Goldfarb, Jr., who perpetually identifies himself as actor Roger Moore and signs into the race under that name. His character behaves similarly to James Bond and only once (by his mother) is called by his real name. He drives a silver Aston Martin DB5.

At the starting line, observing from the shadows, is Mr. Arthur J. Foyt (a play on the name of racer A. J. Foyt), a representative of the "Safety Enforcement Unit", who tries to stop the race because of its environmental effects and safety issues. In the car with him is a photographer and tree lover, Pamela Glover.

Beyond the starting line, JJ and Victor (driving their ambulance) come across Foyt and Glover, who have been involved in a minor fender-bender. Glover implores JJ and Victor to help, but when they tell Foyt to enter the ambulance through the back door, they kidnap Glover and take off without Foyt.

As the race progresses, Victor occasionally turns into his alter ego, superhero "Captain Chaos". The very spooky Dr. Van Helsing (Jack Elam) and his huge hypodermic needle are also in the ambulance to "help" keep Glover quiet during the race.

Various teams are shown either evading law enforcement, most of which deal with talking their way out of a possible ticket, or concocting crazy schemes to outmaneuver their opponents.

Jill and Marcie use sex appeal as their weapon, unzipping their race suits to display copious amounts of cleavage during traffic stops. (However, this fails to work on a busty female traffic officer played in a cameo appearance by actress Valerie Perrine.)

In New Jersey, the ambulance is pulled over by state troopers; Dr. Van Helsing drugs Glover, and JJ and Victor are able to convince the troopers that they're rushing "the Senator's wife" to UCLA for medical treatment (offering the theory that her condition prevents them from flying, or from even driving through Denver).

The Subaru team is able to turn off their car's headlights and use infrared sensors for racing at night.

Seymour Goldfarb is frequently shown evading police by using various James Bond-type gadgets, such as oil slicks, smoke screens, switchable number plates installed in his Aston Martin DB5.

Mr. Compton (Bert Convy) and "Super Chief" Finch (Warren Berlinger) disguise themselves as a newlywed couple on a motorcycle, but Finch's extra weight forces the two to ride cross-country in a continuous wheelie.

The primary rivalry is between the ambulance and the Ferrari. In Ohio, Fenderbaum and Blake are able to convince Victor to pull over the ambulance in order to bless the patient on board. While Blake carries out the blessing, Fenderbaum flattens one of the ambulance's rear tires. JJ gets his revenge in Missouri by convincing a nearby police officer that the two men dressed as priests are actually sex perverts who are responsible for the flashing victim in the ambulance.

The leading teams find themselves stopped on a desert highway, waiting for construction workers to clear the road. A biker gang (led by Peter Fonda) shows up and begins harassing Compton and Finch. It quickly gets out of hand and a free-for-all fistfight ensues. "Captain Chaos" emerges again to fight the bikers. Naturally, the Subaru team also joins in (Jackie Chan puts his martial arts skills to work) and fists and kicks fly. The construction crew announces that the road is open, so teams sprint back to their cars for the race to the finish.

The ambulance falls behind the pack until Victor once again becomes Captain Chaos. The vehicles all arrive at the final destination at the same time, so it's a foot race to the finish line. JJ hands his team's time card to Victor, then ambushes the remaining racers, leaving only Victor and one of the Lamborghini women, Marcie.

Just when it appears Victor will reach the time clock first, a spectator shouts that her "baby" has fallen into the water. Victor, still in his Captain Chaos persona, rushes to save the baby (later revealed to be her dog). allowing Marcie to clock in first and win the race.

JJ is furious and never wants to see Captain Chaos again, but Victor replies that he doesn't care, because he really wants to be Captain USA. Foyt reappears and blames everyone for ruining the American highway. Seymour offers a cigar and tells Foyt to use the lighter in his car, which activates an ejection seat when pushed. Nothing happens at first, but when Seymour presses the button, he goes flying into the water.

Roger Moore as Seymour Goldfarb, Jr., a self-parody of his role as James Bond. His car, an Aston Martin DB5, displays the UK registration plate 6633 PP, same as the one in the Bond films Goldfinger and Thunderball. (The original UK registration plate was BMT 216A before being sold to businessman Gavin Keyzar.) Molly Picon portrays his mother. Several women ride with Seymour, including model Lois Hamilton, billed as Lois Areno.

Jackie Chan as simply "Mitsubishi Driver #1" although he is introduced by the talk show host (Johnny Yune) as "Jackie Chan," the driver of the Japanese entry (although Chan is Chinese). The entry is actually a Subaru GL (not a Mitsubishi)[6] filled with gadgets. Michael Hui plays the Japanese engineer and navigator.

Jamie Farr as Sheik Abdul ben Falafel, a wealthy Arab determined to win the race even if he has to buy it. Bianca Jagger makes a brief appearance as his sister. Farr's car is a Rolls-Royce Silver Shadow. This is the only character to appear in all three films in the Cannonball Run movie continuum.

Adrienne Barbeau and Tara Buckman as Marcie Thatcher and Jill Rivers, satin-Spandex-clad "hotties" in a black Lamborghini Countach. The same Lamborghini was used in the movie's opening credits as it was being pursued by a Nevada Highway Patrol car. Valerie Perrine has an uncredited cameo as a state trooper. (Their character names are not mentioned during the story, but appear in the end credits. Their names return in the sequel, though the parts were re-cast.)

Peter Fonda has a cameo role referencing his character in The Wild Angels. The appearance of Fonda and his motorcycle gang during a halt in the race offered an excuse for Chan to demonstrate his martial arts skills during the fight sequence. Fonda's big, bald biker buddy is played by Robert Tessier.

Bert Convy as wealthy but bored executive Bradford Compton, who planned to run the Cannonball by motorcycle with the help of an old friend, Shakey Finch (Warren Berlinger), once the world's greatest cross-country motorcyclist. The two planned to disguise themselves as newlyweds. His ally weighed heavily, forcing them into a wheelie for the entire race.

The film continued director Hal Needham's tradition of showing bloopers during the closing credits (a practice he started with Smokey and the Bandit II). Jackie Chan says this inspired him to do the same at the end of most of his films.

The screenwriter was automotive journalist Brock Yates, who had conceived the real-life Cannonball Baker event. Yates had originally proposed the race as a writer for Car and Driver.[8] The race had only one rule: "All competitors will drive any vehicle of their choosing, over any route, at any speed they judge practical, between the starting point and destination. The competitor finishing with the lowest elapsed time is the winner."

Yates' team was the only participant in the original 1971 running, and in the March 1979 race, formed one of 46 teams with director Hal Needham to compete with a 150-MPH van converted into an ambulance, with LA doctor Lyell Royer, and Brock's second wife, Pamela Reynolds, riding as the patient on the gurney. Although the ambulance never made it to the finish line — the transmission gave out 50 miles short of the Redondo Beach finish line [9] — Yates made it to the movie as a race official and Needham as an EMT, and the ambulance itself was used in the movie. The ambulance was stopped once, in Pennsylvania; that event made it into the movie, as did a cop stopping traffic in Kansas, exiting from a rodeo, to let the ambulance pass unimpeded.[10]

The Right Bra team was put together by rail-thin auto writer Judy Stropus, race driver Donna Mae Mims and Peggy Niemcek, whose husband was part of another entry, driving a Cadillac limo. In the movie, it became a two-woman team led by buxom Adrienne Barbeau driving a Lamborghini, but as auto writer Stropus said decades later, "a little editorial license never hurt anyone."[11] Yates points out in his book Cannonball![12] that Stropus's version of the race does not mention the baptism with green fluid from the porta-potty the three girls experienced when the limo overturned.

In an attempt to appear legitimate to law enforcement, the team of J.J. and Victor hires Doctor Nikolas Van Helsing, a frightening, yet friendly, physician of questionable skill played by Jack Elam. They kidnap attractive young photographer Pamela Glover (Farrah Fawcett) — whom they nickname "Beauty" — to be their cover patient. Beauty vehemently opposes her beastly captors at first, but eventually warms to the race and to J.J.

"I did that film for all the wrong reasons," said Reynolds later. "I never liked it. I did it to help out a friend of mind, Hal Needham. And I also felt it was immoral to turn down that kind of money. I suppose I sold out so I couuldn't really object to what people wrote about me."[13]

Reviews were generally negative. Roger Ebert gave the film a half-star out of four, calling it "an abdication of artistic responsibility at the lowest possible level of ambition. In other words, they didn't even care enough to make a good lousy movie".[15]Variety described the film as "full of terribly inside showbiz jokes and populated by what could be called Burt and Hal's Rat Pack, film takes place in that redneck never-never land where most of the guys are beer-guzzling good ole boys and all the gals are fabulously built tootsies."[16] Vincent Canby of The New York Times wrote on his review that the film is "inoffensive and sometimes funny. Because there are only a limited number of variations that can be worked out on this same old highway race, don't bother to see it unless you're already hooked on the genre."[17]Review aggregation website Rotten Tomatoes retrospectively collected 29 reviews to give the film a score of 31%.[18]

The film was nominated for a Razzie Awards for Worst Supporting Actress for Fawcett.[19]

In June 1980, 24-year-old stuntwoman Heidi Von Beltz was critically injured in a car crash during production of the film. Von Beltz was known as a trick ski artist and had no previous experience as a stunt driver. Because the original stunt person scheduled to perform the stunt had an emergency family illness and left the production, the stunt co-ordinator under Hal Needham knew her and knew she was inexperienced. Von Beltz did the stunt because the production was running seriously behind schedule. Her car was struck by a van that made the wrong move, and she was not wearing restraints because seat belts had been removed from her vehicle prior to the accident. The proper safety parts had not been delivered to the set. Because of the schedule demands, filming resumed with the car not in safe condition.[20] She survived, but was left a quadriplegic. When it became clear that Von Beltz's personal injury lawsuit would exceed all available primary insurance coverage, the production's excess insurer, Interstate Fire (a subsidiary of Hollywood's favorite insurer, Fireman's Fund Insurance Company) sued Von Beltz and her employer, Stuntman Inc., for a declaratory judgment that Von Beltz's lawsuit was not covered under its policy. In 1988, the U.S. Court of Appeals for the Ninth Circuit ruled that there was a duty to defend, and that there was also a duty to indemnify to the extent that Von Beltz was seeking recovery for mental injuries (the exclusion for bodily injuries was ruled to be enforceable).[21]