Daniel Blechman – Head of Design from SOPOPULAR – was born in 1971 in Tel Aviv, Israel. He and his family moved to Berlin when he was still very young and there he was raised. Attracted by the increase of cultural versatility in London, Daniel Blechman moved to Great Britain in the 90s, where he received his Bachelor in Interior Design at the Richmond University in 1996. Back in Berlin, he developed his sensibility for fashion and started to work as a manager for the Public Image Store Berlin which once sold the first collections from designers like Raf Simons and Alexander McQueen. In 2000 he began to work as a stylist for international agencies, such as Gimme 5 from London, House of Orange from Amsterdam or M4 from Berlin. Meanwhile, his wish to establish his own label grew day by day. SOPOPULAR was launched in 2008. This label stands for a concentrated and pragmatic style for menswear. Classic cuts and slim silhouettes are pushed together with edgy street-wear elements and futuristic details. Collections – reflecting the longing and the own desires of the designer Daniel Blechman. His creativity is influenced by his versatile artistic fields and they’re constantly filled with the daily routine as well as the simple things of life, but above all, friendship and family.

The founder and designer of the label SOPOPULAR accomplished to create a company from a simple idea in record time which sets the trends, nowadays. With the men’s collection, another spectrum of customers is covered. From sporty casualty to the picky fashion, including bow ties, you’ll be in trend with SOPOPULAR’s collection. It gets so much better with the used-items of his collection which occasionally reveals the inner bad boy without being too overbearing.