Next I want to thank everyone who bought one of my books and especially the few who actually read them. Big thanks to those who lied and wrote nice reviews.

I want also to make a few apologies. First to the nice people who sent emails or questions and didn't get a response. If I tried to answer every inquiry I get I would literally have no time to polish my Nobel prizes.

I want to apologize to everyone I called a moron, dimwit, or idiot. That was not me talking, it was The Ad Contrarian. Sometimes he can be a real asshole. On the other hand, you might want to take another look at the crap you're producing. Just sayin'...

There are some people who wrote very nice things about this blog this year. I'm not going to name them because I already paid good money for theircompliments. There are also some people who wrote nasty things. I just want you to know I have a list.

"Caustic Yet Truthful"

"The Most provocative Man In Advertising"

"Savage Critiques Of Digital Hype"

"Fabulously Irreverent"

CONTACT BOB

Over 60,000 people have watched Bob's talk at Advertising week, Europe

You Are Caller Number...

Click Image

Ad Contrarian Says:

"Creative people make the ads. Everyone else makes the arrangements."

"Delusional thinking isn't just acceptable in marketing today -- it's mandatory.""Good ads appeal to us as consumers. Great ads appeal to us as humans."

"Social Media: Tens of millions of disagreeable people looking to make trouble."

"As an ad medium, the web is a much better yellow pages and a much worse television."

"Sometimes success in the advertising business is about sitting quietly and letting clients proceed with their hysterical delusions."

"Marketers prefer precise answers that are wrong to imprecise answers that are right."

"Brand studies last for months, cost hundreds of thousands of dollars, and generally have less impact on business than cleaning the drapes."

"The idea that the same consumer who was frantically clicking her TV remote to escape from advertising was going to merrily click her mouse to interact with it is going to go down as one of the great advertising delusions of all time."

"Nobody really knows what "creativity" is. Every year thousands of people take a pilgrimage to find out. This involves flying to Cannes, snorting cocaine, and having sex with smokers."

"Marketers habitually overestimate the attraction of new things and underestimate the power of traditional consumer behavior."

"We don’t get them to try our product by convincing them to love our brand. We get them to love our brand by convincing them to try our product."

"In American business, there is nothing stupider than the previous generation of management."

"If the message is right, who cares what screen people see it on? If the message is wrong, what difference does it make?"

"The only form of product information on the planet less trustworthy than advertising is the shrill ravings of web maniacs."

"There's no bigger sucker than a gullible marketer convinced he's missing a trend."

"All ad campaigns are branding campaigns. Whether you intend it to be a branding campaign is irrelevant. It will create an impression of your brand regardless of your intent."

"Nobody ever got famous predicting that things would stay pretty much the same."