Commerce Cloud—News and Opinion

News and Opinion

Why Don't Marketers Give Consumers What They Want?

08/19/19

Companies can deliver personalized customer marketing across all channels, but not all marketers are making it a priority. This Forbes piece explores this topic and the CommerceNext and Oracle-sponsored research that supports it.

Consumers Have Little Patience for Brands

08/05/19

3 Ways the Experience Economy Is Fundamentally Changing CX

08/02/19

In a video interview by CXOTalk, Michael Krigsman discusses the unique challenges facing companies today with Rob Tarkoff, executive vice president and general manager of the Oracle Customer Experience Cloud group.

How Brands Can Regain Consumer Trust

07/31/19

Study: This Is Who Consumers Trust Most for Shopping Recommendations

07/30/19

Despite their high profile, influencers and bloggers are among the least-trusted sources of shopping recommendations. So are tech-related sources such as Alexa. New research from Oracle and customer experience expert Jeanne Bliss reveals the intricacies of consumer trust.

07/11/19

As customers expect more and more personalized experiences, marketers must embrace platforms that provide unified solutions to creating relevant and meaningful engagements to drive revenue and build brand loyalty.

Boosting Customer Satisfaction Through Predictive Service

06/24/19

Rob Tarkoff, executive vice president and general manager of Oracle Customer Experience Cloud and Oracle Data Cloud, discusses the evolving role of customer service and the essential role it plays in today’s experience economy.

06/19/19

Oracle is collaborating with Accenture and Capgemini to help companies better navigate the customer data platform market by offering more advanced digital marketing and customer experiences across the entire customer journey.

Survey Says Connected Devices Will Best Predict What Customers Are Likely to Buy

06/18/19

A recent survey commissioned by Oracle and ESG Research examines how emerging technologies such as the Internet of things, artificial intelligence, digital assistants, and augmented reality will affect customer loyalty and brand performance within the next five years.

Oracle’s CX Strategy Points Towards Real-Time Responses

05/09/19

As data increasingly becomes key to an effective CX implementation, Rob Tarkoff, executive vice president of Oracle Customer Experience Cloud, points to the technology Oracle is focusing on to win over corporate customers.

3 Customer Loyalty Trends for 2019

02/13/19

3 Surprising Retail Trends That Emerged from NRF’s Big Sky

01/23/19

ADWEEK interviewed Oracle’s Katrina Gosek, senior director of product management for Fusion CX strategy, who emphasized that personalization and customer experience are still key, while the hype around voice commerce is only rising.

NRF 2019: What’s the Most Impactful Technology in Retail in 2019?

01/15/19

BizTech Magazine spoke with Oracle’s Katrina Gosek, senior director of product management for Fusion CX strategy, who noted that smart speakers and the rise of conversational commerce is the most impactful retail technology she expects to see in 2019.

What’s the Next Big Thing in CX?

01/08/19

As emerging disruptive technologies like IoT, robotic automation, AI, and more are poised to change the way businesses and consumers interact, todayâs CX environment continues to evolve thanks to the introduction of new ways for companies to engage their target market.

Subscription Services Are Coming to an Industry Near You

12/04/18

The business opportunity to build recurring customer relationships and predictable revenue streams via a subscription-based model is tremendous but challenging. Shifting from selling one-off products to selling products as subscriptions present vast opportunities for companies if they can address the pricing, billing, monitoring, revenue management, and other âmonetizationâ systems that support such complex selling models.

Oracle CX Unity Looks Like a Real Customer Data Platform

11/26/18

Oracle Is Named a Leader in Forrester’s Latest CRM Suites Evaluation

11/08/18

Oracle is top ranked in its current offering category, receiving the highest possible scores in the sales force automation, configure price quote, marketing automation, customer service, and field service criteria.