In the auto part industry, dealing with raw manufacturer data is difficult because not only is it housed in obfuscated XML files, but the data also comes from disparate locations since it’s sourced from multiple manufacturers. For these reasons, the original Google Shopping feed was mostly unoptimized with the manufacturer and years left out of both titles and descriptions. The client also had problems with only advertising on profitable products.

The Results

The client began working with Feedonomics in November of 2014. The performance results are from the first 9 months of using Feedonomics.