JD.com Brings Some Diversity to Spring Advertising

by John Pasden

15 Mar 2017

I’m not saying it never happens, but I see black women prominently featured in Chinese ads seldom enough that I notice when it happens. These ads from the Shanghai Metro are by JD.com (京东), which is a Chinese company, not just a foreign company doing business in China.

There’s also one ad with pale (half-?)Asian girl, and one with random perky white dude:

The ads all read:

是你让春天来

That means, “it’s you that made the spring come.” Not the most inspired slogan, but easy for Chinese learners!