Process Pink Payments, LLC ("Process Pink") is one of the leading providers of credit and debit card-based payment processing services in the United States. We enable merchants to accept cashless transactions for their merchandise and services by providing transaction processing, risk management, fraud detection, 24 hours / 7 days a week merchant assistance, support and chargeback services.

Saturday, October 9, 2010

Process Pink Lodi

Research has shown us that credit card payment processors will increase revenue and enhance cash flow. But you have to look beyond a bank to set it up.

I have a good friend who went to a local bank…and I won’t say which one.She asked the banker to set up Credit Card Payment Processors for her small business, and found out that neither him….nor the branch manager….nor anybody even remotely connected to this bank, was really knowledgeable about this subject.

I don’t think this means they’re bad at what they do….but there is a serious compartmentalization in the way credit card payment processors work today. Most banks can give you a merchant account…but beyond that, they aren’t much help…even if their brochures say otherwise…

Even a very large bank tends to have no more than one individual whose specialty is handling these merchant credit card transactions. And if that one person’s busy….well…guess what?

That’s money down the drain while your system’s not working. Having helped many clients set up their Credit Card Payment Processors, I actually ended up educating the bank issuing the merchant account on how these systems work

Here’s what I told every one of them…

To get an online Credit Card Payment Processor up, you need…

#1 A shopping cart on your site. A process pink payment gateway will support almost any shopping cart.

#2 A payment gateway

A good payment gateway should allow you to authorize, process, and manage almost all types of credit cards and checks from any computer. Nowadays, good payment gateways also allow you to bill customers however you want, daily, weekly, or monthly. If you want to see our payment gateway, go to http://www.mmoa.us/atlaspaymentgateway.html

Reliable Credit Card Payment Processors will allow you to use any type of card as well.

If you go for a merchant account it should be a reputable financial institution, usually a bank, which is associated with visa or mastercard. Many banks don’t grant merchant accounts to internet merchants due to their perception of risk. When applying for these accounts, make sure you reduce the risk associated with your venture.

The main thing to remember when selecting online Credit Card Payment Processors is that security should be your first concern.

If you don’t meet the basic security concerns of your customers, you will lose them. Even though online transactions are relatively safe, you will need a company that has been in the business for a long time and has an established name. Having the support of the National Breast Cancer Foundation and Process Pink will help you retain that trust.

To learn more about the Process Pink Mission go to www.processpink.com

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