Ebay Pay Per Click Campaign… Sort It Out

You’ve probably noticed them now and again, you search for something online, and up pops a weird or inappropriate advert in the sponsored listings.

Ebay is often guilty of this; they tend to bid on common terms and use “broad matches”, which offer a larger number of keyphrase variations, but it also means the advert may appear for some very strange searches.There’s actually a game to to find funny examples of bad Ebay Adverts, and there’s a growing collection on Flickr. I won’t publish my favourites, but have a browse if you’ve got five minutes to kill.