How goebel started their logo design journey

Company name

Nations Premier Dealers

Overview

We are a media company that specializes within the retail auto industry. We are developing a prestigious award for the top auto dealers across the country based on customer satisfaction. The dealers will be designated one of the Nation's Premier Dealers and will be licensed to use the title and logo in their own advertising and marketing efforts.

We intend to carry the theme of this logo across our web and print platforms.

Classy, prestigious and professional doesn't mean stodgy.

Tell us a bit about who you are and the people you reach

Retail auto dealers and the consumers who buy new vehicles.

Requirements

Need the logo submitted in a layered vector image. End design will be based around the plural (Nation's Best Dealers), but will have to modify for individual dealer awards to the singular. Awards will be given for dealers by manufacturer, so the design will have to work by inserting the manufacturer type as well. (Example: Nation's Best BMW Dealers). Looking for a height to width ratio of no more than 1:2, prefer closer to 1:1. Colors are totally open. We are starting from a clean sheet of paper. Personal color preferences however generally exclude purple, and brown.
Design needs to work on both dark and light colored backgrounds.