Programming included MSNBC programs as well as repeats of shows from CBC and CPAC, as its way to fulfil its Canadian content requirements. They also ran infomercials, which the American service never shows.

On December 1, 2004, MSNBC Canada was discontinued at the request of its owners and replaced by the American service, MSNBC, with any Olympic Games coverage from NBC pre-empted by archive programming due to rights issues.