Review: The Step-by-Step Copywriting Course

Written by Jill Whalen

Continued from page 1 What I like best about this course/book are real world examples Karon uses. She doesn't just *tell* you how to write great copy; she explains why certain techniques work and why others don't, and provides stunning examples to back it all up. In fact, her writing samples were so good that I'm seriously thinking about signing up for some of services she wrote about (a personal coach was one that sticks out in my mind -- if only I wasn't such a procrastinator!). And that, my friends, is crux of what Karon will teach you, if you decide to give course a spin: you too can write copy in a way that truly entices people to take action. The good news is that it's priced extremely low at only $89.00. A whole heck of a lot cheaper than if you signed up for a copywriting course at a University or Business School, and most likely, a whole heck of a lot better!

You can get all details or purchase Step-by-Step Copywriting Course here: http://www.highrankings.com/copywritingcourse.

Jill Whalen of High Rankings (http://www.highrankings.com) is an internationally recognized search engine optimization consultant and editor of the free weekly High Rankings Advisor search engine marketing newsletter (http://www.highrankings.com/advisor.htm). Jill is also owner of the free High Rankings SEO Forum (http://www.highrankings.com/forum).

Business Writing: When Not To Be Professional

Written by Lisa Packer

Continued from page 1

With that in mind, here are some tips to help bring your writing back “down to earth”:

1.Picture your prospect. Get a mental picture of one typical person you’re writing to. If you have to, get a real picture from a magazine or even your family album and tape it to your computer screen as you write. Then write like you’re talking to that one individual. 2.Read your copy out loud. If you stumble over anything, so will your reader. Rewrite until your words flow smoothly and sound natural. 3.Read your copy to someone else. Preferably a group of people. If, when you are finished, they tell you what a great job you’ve done, you have failed. You’ve succeeded when they ask you how to get what you’re writing about.

Never be afraid to be personal in your ads, web pages, sales letters – any time you are communicating with a prospect. Make it sound like you are actually speaking to them.

If you still want to “look professional”, use money you make and go buy some nice business clothes!

Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget" is an independant copywriter and marketing consultant. For more helpful articles like this one, visit www.dramatic-copy.com.