Massimo Vitali was born in Como, Italy, in 1944 and is currently based in Lucca, Italy and in Berlin, Germany. Vitali moved to London after high school, where he studied Photography at the London College of Printing. He worked as a photojournalist in the early 1960s, collaborating with magazines and agencies in Italy and Europe. In the 1980s he began working as a cinematographer for television and cinema. In the 1990s he returned to photography and began creating sociopolitical images that received wide acclaim. His series of Italian beach panoramas illustrates the way private people socialize and entertain themselves in a very public way.