Synopses & Reviews

Publisher Comments

What people are saying about Building iPhone Apps w/ HTML, CSS, and JavaScript

"The future of mobile development is clearly web technologies like CSS, HTML and JavaScript. Jonathan Stark shows you how to leverage your existing web development skills to build native iPhone applications using these technologies."

--John Allsopp, author and founder of Web Directions

"Jonathan's book is the most comprehensive documentation available for developing web applications for mobile Safari. Not just great tech coverage, this book is an easy read of purely fascinating mobile tidbits in a fun colloquial style. Must have for all PhoneGap developers."

-- Brian LeRoux, Nitobi Software

It's a fact: if you know HTML, CSS, and JavaScript, you already have the tools you need to develop your own iPhone apps. With this book, you'll learn how to use these open source web technologies to design and build apps for the iPhone and iPod Touch on the platform of your choice-without using Objective-C or Cocoa.

Device-agnostic mobile apps are the wave of the future, and this book shows you how to create one product for several platforms. You'll find guidelines for converting your product into a native iPhone app using the free PhoneGap framework. And you'll learn why releasing your product as a web app first helps you find, fix, and test bugs much faster than if you went straight to the App Store with a product built with Apple's tools.

Build iPhone apps with tools you already know how to use

Learn how to make an existing website look and behave like an iPhone app

Add native-looking animations to your web app using jQTouch

Take advantage of client-side data storage with apps that run even when the iPhone is offline

Hook into advanced iPhone features -- including the accelerometer, geolocation, and vibration -- with JavaScript

Submit your applications to the App Store with Xcode

This book received valuable community input through O'Reilly's Open Feedback Publishing System (OFPS). Learn more at http://labs.oreilly.com/ofps.html.

Synopsis

How can you make your iPhone or iPad app stand out in the highly competitive App Store? Many books only explore the technical aspects of iPhone and iPad app design and development. App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app. This practical reference shows you how to engage customers early and often, so you can get their input for creating an app they'll be passionate about.

Whether you're a designer, developer, entrepreneur, or someone who simply has a great idea for an app, App Savvy explains every step in the process, with guidelines for making your app unique, addressing budget items, and finding the right app developer. The iPhone and iPad will continue to demand the attention of consumers, the media, and organizations of all sizes. This book shows you how to take advantage of this growing market.

Assemble the right team, understand costs, and establish a workable process

Assess performance and improve an app once launched into the App Store

Read extensive interviews with successful small and large app developers

Synopsis

How can you make your iPhone or iPad app stand out in the highly competitive App Store? Many books only explore the technical aspects of iPhone and iPad app design and development. App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app. This practical reference shows you how to engage customers early and often, so you can get their input for creating an app they'll be passionate about.

Whether you're a designer, developer, entrepreneur, or someone who simply has a great idea for an app, App Savvy explains every step in the process, with guidelines for making your app unique, addressing budget items, and finding the right app developer. The iPhone and iPad will continue to demand the attention of consumers, the media, and organizations of all sizes. This book shows you how to take advantage of this growing market.

Assemble the right team, understand costs, and establish a workable process

Assess performance and improve an app once launched into the App Store

Read extensive interviews with successful small and large app developers

Synopsis

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.

Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.

Learn about the App Store and how Apple's mobile devices function

Follow guidelines for vetting and researching app ideas

Validate your ideas with customers -- and create an app theyll be passionate about

About the Author

Ken Yarmosh is a product strategist focused on building amazing mobile applications. Prior to successfully engaging the mobile ecosystem, he orchestrated the development of desktop and web applications for products as diverse as the financial accounting system for the United States Courts to NYC-based Clickable's automated search marketing platform.

With his startup experience of transforming rough ideas into polished products, Ken leverages his deep technology roots and business know-how to tackle and conquer new market innovations. While helping clients with iPad, iPhone, Android, and web apps, Ken's own portfolio includes the perennial best seller AudioBookShelf and Tweeb, a Twitter app that went on to be acquired.

Striving to make cutting edge technology accessible to the masses, Ken maintains a blog at http://kenyarmosh.com, where he chronicles his interests and experiences.