He doesn't dress flashy or sport a Maserati. In fact, should you encounter him outside of his office, you'd probably mistake him for a college intern gone wild. He's a sales genius, often times lowering prices just to please one of thousands of daily callers to his warehouse operations. The man is founder and CEO of Safer Wholesale, Gary Briden, and he's revolutionizing the way consumers purchase big ticket items - and doing it with style.

Safer Wholesale, a fixture in Joliet's already economically growing community, employs roughly 50 hard-working individuals - all whom share in the same affinity as this once prominent flea market owner happily purports all day long. A full-time sales staff and customer support armada man phones around the clock, while dedicated teams of warehouse workers bustle orders and new product in, out and around their large warehouse. Add a contagiously peppy Christmas atmosphere around the office, and you'll see why this company retains their employee base with little to no turnover throughout the year.

As many Chicagoland families are still recovering from economically trying times, Christmas shopping has become a war of frugality rather than the deep pocket spending extravaganza many working men and women enjoyed prior to employment woes. Briden brings Joliet families a once lost shopping resonance featuring an e-commerce catalog that seemingly never ends, free shipping or in-person pickup for items purchased, and the ability to "Name Your Price" on products that may slightly miss your budget parameters.

For six incredible years, Briden and his co-founder have worked tirelessly to build solid manufacturing relationships, driving prices into the ground until he knows the company's minimal markup will help his American buyers. Tanning beds, outdoor saunas, off-road vehicles and patio furniture are just an inkling of what can be acquired by consumers 24/7. To sweeten the already generous pot, consumers are welcome to scan their favorite search engine to reveal special coupon codes to lower prices even further.

With many intriguing shops, companies, box stores and retail outlets already adorning the Joliet streets, Safer Wholesale has established themselves as an excellent addition to Will County's storied history, and looks to continue expanding on their current savings model for generations to come.