That's the message of the Canadian Red Cross and local co-ordinator Judi Robertson.

"Day of Pink is a day of awareness, but like we say at the Red Cross, every day is Pink Shirt Day," she told the Times-Herald Tuesday. "Every day, you should treat people with respect and dignity. If you see a bullying situation happening, you should intervene."

Day of Pink is a cross-province day "to celebrate respect and to encourage others across the province," according to the Canadian Red Cross. It falls on April 9.

"We're excited this year," said Robertson. "Last year, we had a lot of businesses come on board, as well as grandmothers and grandfathers. I think that is very important in making the difference and getting to create the change."

According to Robertson, "bullying is a community issue, not just a school issue." It can happen everywhere.

"It happens in the workplace. Seniors are bullied," she explained. "In stores, how often do you go to a business and see the clerk being the target of somebody's frustration or anger?"

And that's the reason for the Day of Pink: to raise awareness and get people to "think about how our actions impact others."

As part of this year's celebration, a rally is being held at YaraCentre. Over 350 students are expected to wear pink and show up in support of the anti-bullying movement.

"When you see all of those students come out in pink, you can just feel the energy in the room," said Robertson.

"It's kind of a touching moment when all of those kids are doing what they can to make a difference in the lives of others."