Which got people (including me) very excited. Then this morning they posted this:

… Which led to a page that said “Keep Calm, You’ve Been Loki’d!” And they finally followed up with this:

I thought it was funny. I laughed! It was a harmless joke, and we’ll get on-set photos eventually. Haha, a well-played prank indeed!

And then I learned that Tom had nothing to do with it, and I was a little disappointed in the official Twitter for involving him like that. But oh well, life goes on.

And THEN.

AND THEN.

I learned that some people, disappointed that they didn’t get their Loki pictures, actually started tweeting hate, spam and even death threats to Tom.

…..

In what UNIVERSE is this ever an okay way to behave? It’s ridiculous, disrespectful, and disgusting. Being a fan is supposed to be about supporting the person you’re a fan of, not throwing a tantrum towards them when you don’t get what you want and quite possibly scaring them. He didn’t even have anything to do with it! Plus, we’ll be seeing on-set photos in a few weeks! You are acting this way because you’re forced to wait a few more days to seeyour precious Loki pictures!?

And if that weren’t enough, Tom actually tweeted an apology. He apologized for something he had nothing to do with and had absolutely no control over.

No Tom. You do NOT have to apologize for this. You do NOT have to apologize for peoples’ ridiculous overreactions.

I can’t believe this is actually happening. I wish I could put this into more eloquent words, but I am seriously ashamed. What was supposed to be a harmless joke has seriously brought out the worst in this fanbase. I am so ashamed and sorry that Tom has to put up with this. I wish he still had his anonymity. I wish he didn’t have to put up with these crazy people because he doesn’t deserve it at all.

A lot of that comes from the gesture of his horns, the curve that comes outwards towards you but curves back towards him. That gesture is pretty aggressive at the beginning, then curves down towards his spine. It does more of a whiplash thing towards the audience or whoever he’s looking at. It’s already a type of in-your-face thing. For me, that was the biggest part of his initial read, to make sure that gesture came across.
Charlie Wen ( Designing Loki x )

As far as character designs that were practical, he was my favorite one to redesign this time around. [Director] Joss [Whedon] wanted Loki to seem like he travelled to places we don’t know of—he’s changed since we last saw him in “Thor.” The metals on his costume are more worn and scratched, and he’s darker. Because of that, we were able to treat his metal more like actual armor and make it feel like it’s been used. This was the first time we were able to do this with Loki, so it makes him look more authentic since he looks worn and not so brand new. There’s more culture to it.

I do like his helmet better this time around too. It’s more aggressive. The horns in the first helmet went straight up and curled around to the back. This time around, I wanted to treat it more like something that came forward towards you first, then tilted back. They’re a bit longer and thinner, which is something to make him look more mischievous and more of who his character is. I felt like I got to play more into what his character is to be shown on his costume.