app discovery

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Sprint Nextel and social networking app Path have formed a partnership making it easier for Sprint users to find the app without having to search through the Google Play storefront. Users with Sprint's Samsung Galaxy S4, HTC One or Torque devices will have the Discover-It widget preinstalled on their phone, and the widget will spotlight select apps that Sprint recommends, including Path.

If Apple is unwilling to budge on its rule 2.25 ("Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected") then will app discovery services be pushed to mobile websites only? And more importantly, is it possible to garner that much influence over iOS users without going through an Apple-approved app?

AppGratis issued a long emotional response to Apple's rejection of its app discovery service, arguing that Apple's action happened without much warning and has left the company searching for answers and a solution.

Apple has revamped its iOS developer guidelines to restrict third-party app discovery and promotion, a move that could have a significant impact on app recommendation services like FreeAppADay, AppShopper and others.

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