There was a palpable tension in the room when Bob Chernow began his recent speech to Tempo Milwaukee by telling the women that the original title for his talk was, "The Future of Women in Business, or, There Ain’t Nothing Like a Dame."

But Chernow put the women more at ease by telling them, "My projection is that women will dominate the management of business within 40 years."

That provided cover for my good friend Susie Falk, who had booked Chernow to speak to the women’s group and so kindly invited me to attend the luncheon.

Chernow, an accomplished Milwaukee investment advisor, is qualified to make such projections, as he is the vice chair of the World Future Society and is widely regarded as one of the mostcredible futurists in the country.

U.S. businesses owned by women doubled from 1992 to 2007. According to Chernow, 28.7 percent of family businesses have a female CEO or president, up from only 5 percent in 1997. By 2020, Chernow projects that 30 percent of Fortune 1000 companies will be led by women.

Chernow said the "echo boomers," the children of baby boomers, like to work more in collaboration than their predecessors. That will suit women, who like to manage in a more collaborative fashion than their male counterparts, Chernow said.

"Our new world is a relationship economy where business subcontracts, creates alliances and partnerships and uses outside consultants. In this world you need the active participation of thoseinvolved and the job of managers is to work with these relationships. In short, you just can’t order people to work; you need their willing participation," Chernow said. "Women and menthink differently. Men operate in a hierarchical manner; women in a consensual style."

Chernow offered the following ideas for women to get ahead in business:

"Make others comfortable with you. Be aware that some men do not understand how to interact with women or minorities."

"Eliminate jealousy and envy as much as possible. Ask yourself if the success of others affects you personally."

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