UK Silver Surfers Receptive to Mobile and Online Banking

According to the research (which was collected from the Bankof Scotland, Barclays, First Direct, Halifax, HSBC, Lloyds Bank, Metro Bank,NatWest, Royal Bank of Scotland and Santander), Barclays internet bankingcustomers aged over 80 on average signed into their accounts 0.46 times perweek, compared with an average sign in of 0.47 times per week for customersaged 35-49. According to HSBC, internet banking customers in their 70s log-inmore frequently than any other age group.

Commenting on the results of the survey BBA chief executiveAnthony Browne said, “These figures shatter the myth that this technology isonly for younger generations – millions of older people are avid users ofbanking websites and apps. Banking on the move is as much a reality for silversurfers as it is for students. Customers of all ages like the fact that theycan now make payments, check balances and do other banking tasks from thecomfort of their home without trudging into town.”

The results of the survey show that industry attentionshould not be exclusively targeted at millennials and younger demographics asolder consumers clearly enjoy mobile and online banking. For more informationon consumer data, see Mercator Advisory Group’s CustomerMonitor Survey Series