Garlic Marketing Show

In a world full of business “Gurus” and “marketing experts” one man seeks the latest marketing techniques that are actually working, plus finds the real stories of triumph and failure from those REALLY doing it.
Guests like #1 Marketer Neil Patel, Tucker Max, Ryan Deiss from Digital Marketer, Michael Port and many, many more…
Ian Garlic has hands on helped hundreds of businesses with marketing strategy and execution. As CEO of authenticWEB, Ian launched hundreds of websites, produced even more online videos, and also been through the ringer a few times.
Mr.Garlic knows the online marketing techniques that work for REAL businesses and will help to save time and money on the road to happiness.
Inspiring stories of business triumph and failure,
cutting edge video marketing techniques
Secrets to global domination
and a sexy voice all rolled into...
The Garlic Marketing Show
PS There might be some food talk but it’s not guaranteed.
PPS Garlic doesn’t really stink. Neither should your marketing.
PPPS I don’t like when people overuse Post Scripts. And #hashtags.

In today’s episode of the Garlic Marketing Show, Ian sits down with the founder of FreeeUp.com, Nathan Hirsch. They talk about the value of the culture of a business. Nathan also mentions how communication is to key to your clients. He talks about the use of integrating VA’s or freelancers to answer clients questions 24/7. Developing a team of people includes integrating a person’s skills, attitude, and communication and harnessing in a way that creates a harmonious team environment. We need different people and leaders in several departments taking charge in each area of specialties.

“Over 50% of workforce is going to be remote. Take advantage of the remote workforce”

Today’s episode Ian speaks with Mitch Russo who worked directly with Tony Robinson and is the current CEO of MyPowerTribe.com. He shares his wonderful story of how he was able to rise and form this company and how he also is a coach to other business owners that provides resources and tips on how they can expand and grow their businesses. He explains his story of how he formed a rock band back in high school and soon as he was obtaining gigs that he was asking the mom’s that were hiring them if they can write how great they were as the form of testimonials. He goes in depth of how lessons and a set of guidelines are the foundation for building a business.

“Years later, when I started my software company, much of what I was doing were the lessons I learned in building my band”

Mitch describes the value of lessons. He mentions a quote from American Philosopher Kernel Sanders “We do chicken right” which is do one thing and do it really well. He also touches on mind mapping and how helpful it is to show a client all the roadmaps of what will make them successful in their business which he reiterates this is what accountability does.

In this week’s episode of the Garlic Marketing Show, Ian speaks with David Riklan, the owner and founder of Self-Growth.com. David describes the secrets of marketing, coaching business, consulting and why he started this business. David states that:

“Self- Growth originally was a directory of the best websites to do with goal setting, stress management, and public speaking, and it became a resource. I was looking in creating a central resource that people can come and find the best self-improvement, self-help stuff there is on the internet.”

He expresses that it’s not just website, but the content is the king. Content makes the website come to life, it adds value and tells the story.

David describes how “you can see forever if you stand on the shoulders of giants” meaning that as the individuals you can do so much better if you find people that are already successful and leverage what they are doing. Relationships are also key. Building relationships within your network are vital to not only leveraging your marketing but also they can potentially help you.

In this episode of the Garlic Marketing Show, we have Erik Harbison as our special guest today who is the pioneer of email and is the director of marketing for aWeber. He explains how he had experience running digital marketing strategy and execution for brands and eventually joined the client/technology side and joined aWeber to help. He describes keeping up the pace and creating a great communication line is vital for a company like aWeber. He describes how the company is integrating videos to gather customers. The use of video is very impactful especially when trying to generate educational content. Emails are still a strong suit but integrating videos ties people together since it builds on connection and storytelling. Emails are great for also educating and helping people first. As a marketer, you want to create a steady stream of emails, but also connect with them in a way as if you reading their mind. He describes how to segment to the B2B area.