“His parents are beside themselves with worry and we are doing everything we can to find him.

“I would ask that anyone who has seen Adam today calls us as a matter of urgency. I would also appeal directly to Adam to contact us.

“Adam you are not in any trouble. We all just want to know that you are safe and well.”

Officers from across the force are searching for the boy in local parks and wasteland. His friends are being spoken to and his extended family are being contacted.

Bus drivers have been put on alert and are regularly checking their vehicles.

Adam, who has birthday cash with him, is described as white, 5’8″ tall and slim. He has short blonde hair, brown eyes and was wearing a North Birmingham Academy school uniform − black trousers and black jumper – under a grey zip-up hoodie. He was also wearing grey coloured Ralph Lauren pumps and was carrying a yellow JD sports drawstring bag.

Adam or anyone who knows where he is are urged to call West Midlands Police immediately on 101. People who do not want to speak with police officers directly can contact the independent charity Missing People on 116 000.