Wednesday, 15 January 2014

COP 3 - chanel

When purchasing Chanel the item conceived is packaging in iconic packaging and tied together with a Camellia floral bow, this flower is not just used to contain a Chanel item but it is also used as a floral symbol to represent the brand given that there are many products designed with this flower on such as jewellery, shoes, clothing and of course hand bags.

"Karl Lagerfeld is famous for his disapproval of luxury goods for sale on the internet, believing that it cheapens the brand by removing the products from the carefully calculated luxury experience of the boutique environment."