"Triggers provides the self
awareness you need to create your own world, rather than being created by the
world around you." —Alan Mulally, CEO of the Year (US) and #3 on Fortune
magazine's 50 Greatest Leaders in the World (2014)

What
are the Details of the Book?

If you intend to improve your behavior
and reduce regrets in your life, read this book. If you want to align and
integrate your internal and external environment, read this book.If you want to unlock your potential to grow
as a professional and leader, read this book. Marshall Goldsmith and Mark
Reiter’s authored book Triggers: Creating
Behavior That Lasts--Becoming the Person You Want to Be is divided into four
parts and 22 chapters examining the environmental and psychological triggers
that can derail us at work and in life.

What
is Inside?

In this book, Marshall Goldsmith shows
how we can overcome the trigger points in our lives, and enact meaningful and
lasting change. It unveils that change, no matter how urgent and clear the
need, is hard. Knowing what to do does not ensure that we will actually do it.
We are superior planners but become inferior doers as our environment exerts
its influence through the course of our day. We forget our intentions. We
become tired, even depleted, and allow our discipline to drain down like water
in a leaky bucket. Marshall offers a simple “magic bullet” solution in the form
of daily self-monitoring, hinging around what he calls “active” questions.
These are questions that measure our effort, not our results. There’s a
difference between achieving and trying; we can’t always achieve a desired
result, but anyone can try. In the course of Triggers, Goldsmith details the
six “engaging questions” that can help us take responsibility for our efforts
to improve and help us recognize when we fall short. It outlines that there are several
distinctions that improve our understanding of how triggers influence our
behavior.

A behavioral trigger can be
direct or indirect.

A trigger can be internal or
external.

A trigger can be conscious or
unconscious.

A trigger can be anticipated or
unexpected.

A trigger can be encouraging or
discouraging.

A trigger can be productive or
counterproductive.

Marshall Goldsmith shares his
experience with Alan Mulally as follows: Of all coaching clients, the executive
who improved the most while spending the least amount of time with me was Alan
Mulally. And he was a fantastic leader to start with.

I first met Alan in 2001, when he was
president of Boeing Commercial Aircraft, before he became the CEO of Ford Motor
Company in 2006. When Alan retired from Ford in 2014, Fortune magazine ranked
him as the third-greatest leader in the world, behind Pope Francis and Angela
Merkel. He and I are now working together to help both nonprofits and major
companies develop great leadership teams.

Alan doesn’t merely believe in the
value of structure; he lives it and breathes it. When Alan arrived at Ford he
instituted weekly Thursday morning meetings, known as the Business Plan Review,
or BPR, with his sixteen top executives and the executive’s guests from a
around the world.

Alan, who had spent his entire career
building jet airplanes, had an aeronautical engineer’s faith in structure and
process. To get talented people working together, he paid attention to details,
all the way down to the granular level. He began each BPR session in the same
way: “My name is Alan Mulally and I’m the CEO of Ford Motor Company.” Then he’d
review the company’s plan, status, forecast and areas that needed special
attention, using a green-yellow-red scoring system for good-concerned-poor. He
asked his top sixteen executives to do the same, using the same introductory
language and color scheme. In effect, he was using the same type of structure
that Marshall recommends in his coaching process and applying it to the entire
corporation. Alan was introducing structure to his new team. And he did not
deviate, either in content or wording. He always identified himself, always
listed his four priorities, always graded his performance for previous week. He
never went off-message, and he expected the executives to follow suit.

Most executives quickly signed on. But
a couple rebelled. Alan patiently explained that this was the way he’d chosen
to run the meeting. He wasn’t forcing the rebellious ones to follow his lead.
“If you don’t want to,” he told them, “that’s your choice. It doesn’t make you
a bad person. It just means you can’t be part of the team.” No yelling, no
threats, no histrionics.

Alan’s first days at Ford are a
testament to how willfully-and predictably-people resist change.This was the same Ford leadership team
responsible for posting a record $12.7 billion loss the year Alan arrived, the
same team asking the new CEO to go hat in hand to bankers in New York and
borrow $23 billion to keep Ford operating. If any group was ready for a change,
it was Alan’s team. Yet even with their jobs on the line, two of the executives
were refusing to change their behavior in the BPR. It wasn’t long before these
two resisters decided to become former Ford executives.

Marshall praises Frances Hesselbein’s
commitment as follows: I’ve already established my admiration for Frances
Hesselbein. But one moment in her career sticks out above everything else as
behavior worth modeling:

A few years ago, Frances got an
invitation to the White House. The White House date conflicted with her
commitment to speak to a small nonprofit group in Denver. To most people this
wouldn’t be a conundrum: A meeting with
the president of the United States or an unpaid speech in Denver? We call
the folks in Denver, explain the situation, offer to reschedule or promise to
come back the next year. After all, it’s a pro bono. We’re doing the folks in
Denver a favor. They’ll understand.

Frances went the other way. She told
the White House she wouldn’t be attending. “I have a commitment,” she said.
“They’re expecting me.” (The real kicker for me, the cherry on top of this
integrity sundae: Frances never told the Denver group about the White House
invitation.)

Leadership
Takeaways

Change doesn’t happen overnight.
Success is the sum of small efforts repeated day in and day out. If we
make the effort, we will get better. If we don’t, we won’t. Commitment.
Motivation. Self-discipline. Self-control. Patience. Those are powerful
allies when we try to change our ways.

Regret is the emotion we
experience when we assess our present circumstances and reconsider how we
got here. We replay what we actually did against what we should have
done-and find ourselves wanting in some way. Regret can hurt.

Meaningful behavioral change is
very hard to do. And no one can make us change unless we truly want to
change.

Even when we’re aware of our
environment and welcome being in it, we become victims of its ruthless
power.

If we do not create and control
our environment, our environment creates and controls us. And the result
turns us into someone who don’t recognize.

Intrinsic motivation is wanting
to do something for its own sake, because we enjoy it; for example,
reading a book that isn’t assigned in class, simply because we’re curious
about the subject. People who get up early to run six miles for the pure
pleasure of physical exertion are high in intrinsic motivation for that particular
activity.Extrinsic motivation is
doing something for external rewards such as other people’s approval or to
avoid punishment. We are bombarded with extrinsic motivators during our
school years-grades, awards, scholarships, parental pressure, resume
building acceptance into prestige schools.

The social psychologist Roy F.
Baumeister coined the term ego
depletion in the 1990s. He contended that we possess a limited
conceptual resource called ego strength, which is depleted through the day
by our various efforts at self-regulation-resisting temptations, making
trade-offs, inhibiting our desires, controlling our thoughts and
statements, adhering to other people’s rules. People in this state, said
Baumeister, are ego depleted.

We also underestimate how the
quality of our goals affects our motivation. We fail at New Year’s
resolutions because our goals are almost always about marginal stuff,
which we pursue with marginal motivation. Instead of aiming at core
issues-say, escaping a hateful job-we aim for vague, amorphous targets
like “take a class” or “travel more.” A marginal goal begets marginal
effort.

If your motivation for a task or
goal is in any way compromised-because you lack the skill, or don’t take
the task seriously, or think what you’ve done so far is good enough-don’t
take it on. Find something else to show the world how much you care, not
how little.

Pro bono is an adjective, not an
excuse. If you think doing folks a favor justifies doing less than your
best, you’re not doing anyone any favors. Including yourself. People
forget your promise, remember your performance. It’s like a restaurant
donating food to a homeless shelter, but delivering shelf dated leftovers
and scraps that hungry people can barely swallow. The restaurant owner
thinks he’s being generous, that any donation is better than nothing.
Better than nothing is not even close to good enough – and good enough,
after we make a promise, is never good enough.

A professional shoots for the
highest standards. An amateur settles for good enough. We are
professionals at what we do, amateurs at what we want to become. We need
to erase this devious distinction-or at least close the gap between
professional and amateur-to become the person we want to be. Being good
over hero does not excuse being not so good over there.

When we engage in noncompliance,
we’re not just being sloppy and lazy. It’s more aggressive and rude than
that. We’re thumbing our noses at the world, announcing, “The rules don’t
apply to us. Don’t rely on us.We don’t
care.” We’re drawing a line at good enough and refusing to budge beyond
it.

Never wrestle with a pig-because
you both get dirty but the pig love it.

Marshall unfurls that we mostly suffer
a failure of imagination. Until a few years ago, he had never coached an
executive who was also a medical doctor. He had the privilege of coaching
three: Dr. Jim Yong Kim, the president of the World Bank; Dr. John Noseworthy,
the president of the Mayo Clinic; and Dr. Raj Shah, the administrator of the
United States Agency for International Development. Along with being brilliant,
they are three of the most dedicated, high-integrity people I have ever met.

What
is the Recommendation?

This book equips you with
self-awareness and brings out behavioral changes to become a better
professional and leader. It contains
powerful one liners, quotes and diagrams. The biggest take away from this book
is ‘Invest in your future’. Marshall
shares his professional experiences with great CEOs including Alan Mulally. He
appreciates Frances Hesselbein’s commitment. He collects his fee at the end of the period.
No results, no fee.It is obvious that
Marshall is not after money. He is after sharing his knowledge and making a
difference to the world.I congratulate
Marshall for writing such an inspiring book to bring behavioral improvement in
leaders.

This book covers content better than Marshall’s
bestselling books, Mojo and What Got You Here Won’t Get You There. If
you have not read Marshall Goldsmith’s book, it means you don’t know much about
leadership and coaching. It is a must read for every leader on the earth to
become a better professional and leader. I am a reviewer of various
international journals including Human
Resources Management International Digest, Emerald, UK. I read thousands of
books in my life but I can proudly say that it is one of the top ten books I
have read in my lifetime.

It is a book on behavioral coaching
and the title ‘Triggers’ is truly amazing. It is written in a conversational tone. The ideas and insights in this book are well
punched.This book is useful for learners,
leaders, coaches and CEOs. You can gift
this book to your friends and they will thank you forever for your kind
gesture. Strongly recommended reading this book!

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About Me

Professor M.S.Rao, Ph.D. is the Father of ‘Soft Leadership’ and Founder of MSR Leadership Consultants, India. He is an International Leadership Guru and an internationally acclaimed leadership educator, executive coach, speaker, and consultant. He is a sought-after keynote speaker globally. He has 36 years of experience, and the author of 36 books including the award-winning ‘21 Success Sutras for CEOs’ URL: http://www.amazon.com/21-Success-Sutras-Ceos-Rao/dp/162865290X. His award-winning book 21 Success Sutras for Leaders URL: http://www.amazon.com/21-Success-Sutras-Leaders-ebook/dp/B00AK98ELI was ranked as one of the Top 10 Leadership Books of the Year – 2013 by San Diego University, USA URL: http://www.sandiego.edu/soles/departments/leadership-studies/thought-leadership/book-award.php. His award-winning book Success Tools for CEO Coaches: Be a Learner, Leader, and Ladder http://www.amazon.in/SUCCESS-COAHES-LEARNER-LEADER-LADDER/dp/9351102491 is the Community Award Winner for 2014 by Small Business Trends, USA. He is passionate about serving and making a difference in the lives of others. His vision is to build one million students as global leaders by 2030