Google Analytics Premium Review: "Premium is way ahead of free GA"

Overall Satisfaction

Ability to assign much more custom variables then free version ( 50 custom variables available in premium version compared to 5 in the free version)

Ability to get raw data . So no more sampling issue or reaching table size limit ( as in free GA or some other tools)

Ability to segment data in so many ways

Integration of GA with website optimizer tool ( the renamed optimizer to something else). It provides so much more flexibility one A/B testing data can be sliced and dice with all the metrics and traffic of website

One of the best paid tool available, easier to use and reliable data. I have used Webtrends, Yahoo Web Analytics (now discontinued), Google Analytics free/premium and Adobe and I can say GA premium is second only to Adobe Site Catalyst.

Key thing to check within your organization would be amount of custom variables needed. For a bigger website with lot of customization option like personalization etc, that would be one of key things. Question to ask from vendor would be about data limit, number of reporting suits needed and tech support options.

We were trying to migrate our suite of sites to GA premium and were not sure how to divide the data amongst profiles/reporting suites. Consulting and support staff did and enormous job of asking right questions and helping us make the right decisions