Prof. Stephen J. Epstein: Us and Them: Korean Indie Rock in a K-Pop World

In recent years, South Korean popular music’s quest for a share of the global market has proceeded with striking speed and success: idol bands from mainstream K-Pop have now carved out a fan base around the world, and PSY’s “Gangnam Style” has become, for better or worse, the most striking viral video phenomenon that humankind has yet witnessed. As a result, K-Pop has attracted international attention. Less well-known is that for two decades South Korea has possessed a vibrant independent music scene that is likewise reacting to the rise of K-Pop and the nation’s ever increasing engagement with the world at large.

Prof. Stephen J. Epstein is Director of the Asian Studies Programme at the Victoria University of Wellington, New Zealand.