Levi's "Walk Across America" Commercial Was Shot With a Canon 5D, a Tape Measure a Tripod

The latest commercial from Levi's Jeans is one of the most
interesting concepts in a long time, and it was done with a surprisingly
reasonable setup.

If you haven't seen it yet, the new
Levi's commercial (embedded below) is an incredibly impressive stop-motion video of a man
walking across America.The concept is
simple to explain, but photographer Peter Cote says it was far from simple to
execute.

"From a technical perspective it was an extremely
difficult shoot," says Cote."Measurement
was very key to our success. If our measurement or my framing was not
consistent then none of this would have worked."

"Color correction was also difficult," he adds. It
was hard to push anything too far in color correction because the environment
changes so much, each of them has a different level of contrast.

You can find more info on the shoot as well as a behind the
scenes video that sheds a bit more light on the process over at Planet
5D.