Working alonside the Golden Gate National Parks Conservatory, the poster campaign takes a slightly different view of the bridge than we as tourists are probably used to seeing. What has helped the overall result in becoming both a bold and strong graphic representation is the unique angles of the photos. The photographers were granted special clearance to access certain areas of the bridge usually inaccessible to the general public to make this possible.

Little fact for you – the particular shade of orange that coats the bridge is an offically darkened version of “international orange” (#C0362C to be precise), which is used by the aerospace industry to set things apart from their surroundings in the landscape.

More interesting facts about the bridge and the anniversary festival here and here.