Godzillahttp://www.adweek.com/taxonomy/term/16356/all
enMockumentary Vines Are a Huge Hit With YouTube Viewers http://www.adweek.com/videowatch/mockumentary-vines-are-huge-hit-youtube-viewers-157875
Michelle Castillo<img src="http://www.adweek.com/files/imagecache/node-detail/blogs/smosh-vine-hed-2014.jpg"> <p>
If you&#39;ve seen five <a href="http://www.adweek.com/videowatch/buick-ford-enlist-vine-stars-get-intriguing-results-157135" target="_blank">Vines</a>, you&#39;ve probably seen them all. <a href="http://www.adweek.com/videowatch/smosh-launching-hour-long-video-digital-download-153230" target="_blank">Smosh</a> is back with another round of fake clips that mimic the different styles of videos that can be seen on the Twitter-owned social video platform. From the &quot;what it feels like/what it actually feels like&quot; narrations to creative editing techniques to clever plays on words, Smosh, a YouTube publisher, has all your 6-second needs covered.</p>
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Smosh&#39;s first fake collection, <a href="https://www.youtube.com/watch?v=NSH4kAIln4k&amp;src_vid=sygIMuXgRIA" target="_blank">which was posted in October 2013</a>, has been watched more than 9.2 million times. Already this fake clip roundup is catching on, with 2.6 million views since it was posted on May 16.</p>
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Capitalizing on the fact that <a href="http://www.adweek.com/adfreak/godzilla-craving-italian-fiats-movie-tie-ad-157543" target="_blank">Godzilla</a> hit theaters last week, <a href="https://www.youtube.com/watch?v=3cesaPTik_Q" target="_blank">Vsauce3</a> took users through the scientific data behind whether the creature could really exist. The <a href="http://en.wikipedia.org/wiki/Wikipedia:Too_long;_didn%27t_read" target="_blank">TL;DR</a> (abridged) version? If he had enough people to snack on and lost a ton of weight, we potentially could see the fictitious reptilian monster strolling around the corner. But, he&#39;d probably have to live in the sea. At any rate, the video has been viewed 1.8 million times since it was uploaded on May 15.</p>
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Watch this week&#39;s top 10 Web series videos on the VideoWatch/<a href="http://vidiq.com/" target="_blank">VidIQ</a> chart:</p>
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<iframe class="vidiq-iframe" frameborder="0" height="1890" src="http://app.vidiq.com/v0/api/chart/web_series/2014/05/18" width="652"></iframe><script type="text/javascript" src="http://app.vidiq.com/v0/assets/adweek-embed.js"></script></p>
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NOTE: Adweek&rsquo;s VideoWatch Chart, powered by <a href="http://vidiq.com/" target="_blank">VidIQ</a>, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ&rsquo;s proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.</p>
TechnologyGodzillaOnlinesmoshVideoVideoWatch/VidIQ weekly content chartMichelle CastilloVineWeb seriesWed, 21 May 2014 10:01:01 +0000157875 at http://www.adweek.comGodzilla Is 'Craving Italian' in Fiat's Movie Tie-In Adhttp://www.adweek.com/adfreak/godzilla-craving-italian-fiats-movie-tie-ad-157543
David Gianatasio<img src="http://www.adweek.com/files/imagecache/node-detail/blogs/godzilla-fiat-hed-2014.jpg"> <p>
As if Italian auto brand Fiat hasn&#39;t had <a href="http://www.adweek.com/news/advertising-branding/how-olivier-fran-ois-fixing-fiat-its-return-america-153896">enough challenges</a> in its recent U.S. reboot, the car becomes a snack for none other than Godzilla in this goofy but likable tie-in with the upcoming movie.</p>
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In this 45-second spot, created by The Richards Group, Big G chases down a four-door Fiat while generally wreaking havoc across a city, only to find the car&#39;s not quite the bite-size morsel he had in mind. (Some commenters have been amused by the ad&#39;s disclaimer assuring viewers that the giant-lizard-fueled mayhem &quot;didn&#39;t actually happen.&quot;)</p>
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The movie debuts May 16. It stars Bryan Cranston, who will probably fire his agent that day. Unless he wakes up in bed next to Jane Kaczmarek, relieved that this puzzling career move <a href="http://www.huffingtonpost.com/2013/11/17/breaking-bad-alternate-ending-jane-kaczmarek_n_4291566.html" target="_blank">was just a bad dream.</a><br />
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<iframe allowfullscreen="" frameborder="0" height="367" src="//www.youtube.com/embed/QKpzU2GSVC0?rel=0" width="652"></iframe></p>
Advertising & BrandingAutomotiveFiatGodzillaMoviesThu, 08 May 2014 16:14:44 +0000157543 at http://www.adweek.comDoes Every Summer Blockbuster Trailer Plug the Exact Same Movie? [Video]http://www.adweek.com/video/advertising-branding/does-every-summer-blockbuster-trailer-plug-exact-same-movie-video-156270
<img src="http://www.adweek.com/files/imagecache/node-detail/screen_shot_2014-03-17_at_1.36.28_pm.png"> <p>
If it sometimes seems as though summer blockbuster trailers use the same tricks to advertise what seem to be the exact same movie over and over again, that&#39;s because they do. The trailers for Captain America: Winter Soldier, Godzilla, Transformers: Age of Extinction, Guardians of the Galaxy, X-Men: Days of Future Past, The Amazing Spiderman and Jupiter Ascending all hit the same highs and lows, have the same rhythm and beats, and as this 90-second supercut shows, match massive explosions to intense gazes with plodding predictability. Check this out and you will have even less of a reason to look up from your phone before the movie proper begins.</p>
Advertising & BrandingAdweek OriginalCaptain America: Winter SoldierGodzillaGuardians of the GalaxyJupiter AscendingThe Amazing Spiderman 2Trailer MashTransformers: Age of ExtinctionX-Man: Days of Future PastTue, 18 Mar 2014 14:28:34 +0000156270 at http://www.adweek.comGodzilla Is One Hard-Partying Bro, Until He Runs Out of Snickershttp://www.adweek.com/adfreak/godzilla-one-hard-partying-bro-until-he-runs-out-snickers-156013
Gabriel Beltrone<img src="http://www.adweek.com/files/imagecache/node-detail/blogs/bro-godzilla-hed-2014.jpg"> <p>
If only someone would get Godzilla a Snickers, so much urban destruction could be averted.</p>
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A new spot for the candy bar brand applies its <a href="http://www.adweek.com/news/advertising-branding/how-snickers-fired-quarterback-hired-zebra-and-tweaked-one-advertising-s-most-famous-tag-lines-155873">&quot;You&#39;re not you when you&#39;re hungry&quot; tagline</a> to the famous Japanese monster, <a href="https://www.youtube.com/watch?v=vIu85WQTPRc" target="_blank">who will return to U.S. theaters this May</a>. When he&#39;s not wreaking havoc on entire cities, Godzilla is in fact a monster ladies&#39; man, Ping-Pong player and water skier&mdash;a consummate bro.</p>
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BBDO&#39;s execution of the ad is more or less genius, complete with cheesy theme music and zippy montage. Godzilla himself is styled as an oversize action figure, more like <a href="https://www.youtube.com/watch?v=9uuIVn5cq5U" target="_blank">Bobcat Goldthwait&#39;s tiny-town-wrecking incarnation</a> in One Crazy Summer than Hollywood&#39;s city-stomping terror lizard.</p>
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I suppose we should be glad the &quot;real&quot; Godzilla isn&#39;t such a good guy with a sweet tooth for nougat. If he were really that easy to calm down, it wouldn&#39;t make for much of a movie.</p>
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Credits below.</p>
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<iframe allowfullscreen="" frameborder="0" height="367" src="//www.youtube.com/embed/0bpwmiuwjLo?rel=0" width="652"></iframe></p>
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<strong>CREDITS</strong><br />
Client: Snickers, Mars<br />
Spot: &quot;Godzilla&quot;</p>
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Agency: BBDO, New York<br />
Chief Creative Officer, Worldwide: David Lubars<br />
Chief Creative Officer, New York: Greg Hahn<br />
Executive Creative Directors: Gianfranco Arena, Peter Kain<br />
Creative Director, Copywriter: Alex Taylor<br />
Creative Directyor, Art Director: Jason Stefanik<br />
Group Executive Producer: Amy Wertheimer<br />
Executive Music Producer: Loren Parkins</p>
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Production Company: Smith and Jones<br />
Director: Ulf Johansson<br />
Director of Photography: Andrejz Sekula</p>
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Music House: South/AKM</p>
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Editing House: Mackenzie Cutler<br />
Editor: Ian Mackenzie</p>
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Visual Effects House: MPC<br />
Visual Effects Producer: Camila De Biaggi<br />
Visual Effects Supervisor: Alex Lovejoy</p>
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Mix: Heard City<br />
Mixer: Keith Raynaud</p>
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Telecine: Company 3<br />
Colorist: Tim Masick</p>
Advertising & BrandingBbdoGodzillaSnickersGabriel Beltrone156013 at http://www.adweek.comThe Five Best Brand Activations We've Seen at Comic-Conhttp://www.adweek.com/news/advertising-branding/five-best-brand-activations-weve-seen-comic-con-151314
Sam Thielman<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/comic-con-hed-2013.jpg"> <p>
There&#39;s expensive marketing, creative marketing, and then there&#39;s Comic-Con, where brands shoot the works on pricey stunts from free food to set recreations to lavish parties. (Ubisoft has a boat for its Assassin&#39;s Creed franchise that fired cannons over the water outside the San Diego Convention Center yesterday, briefly resulting in worries that a bomb had gone off.) So, here are the five best gimmicks we&#39;ve seen so far&mdash;gags that go beyond inflatables and exclusive footage. Some simply go for size&mdash;like Cartoon Network&#39;s several-stories-tall Teen Titans, pictured above&mdash;but some are truly inventive.</p>
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<a href="http://www.adweek.com/news-gallery/advertising-branding/five-best-brand-activations-weve-seen-so-far-san-diego-comic-con-1#the-adult-swim-fun-house-1" target="_blank">Check out all five here.</a></p>
Advertising & BrandingTelevisionAdult SwimAdvertisingArchercable televisionSam ThielmanGame of ThronesGodzillaHboLegendary EntertainmentSharknadoSyfyFri, 19 Jul 2013 19:02:40 +0000151314 at http://www.adweek.comNearly Everything Is Branded at Comic-Conhttp://www.adweek.com/news/television/nearly-everything-branded-comic-con-151276
Sam Thielman<img src="http://www.adweek.com/files/imagecache/node-detail/news_article/unknown_61.jpeg"> <p>
Attendees may show up at <a href="http://www.comic-con.org/" target="_blank">San Diego Comic-Con</a> as superheroes, but they turn into advertisements as soon as they walk through the fan-stuffed door and onto the floor of the <a href="http://www.comic-con.org/sites/default/files/file_attach/cci/2013/cci13_exhib_hall_map.pdf" target="_blank">convention center</a>.</p>
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As folks settle in to wait for the doors to open, they awkwardly flirt, adjust their free backpacks&mdash;each of which comes with a detachable cape advertising a Warner Brothers property (from The Lego Movie to DC Comics to <a href="http://www.cwtv.com/shows/the-vampire-diaries" target="_blank">The Vampire Diaries</a>) and admire or mock the costumed attendees nearby. The guy who came as Waldo is going to have to put up with people yelling &quot;There he is!&quot; for the whole four-day weekend.</p>
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Branding opportunities abound. The skirted silhouette on a ladies room door wields a knife and instead of &quot;Women,&quot; the <a href="http://www.aetv.com/bates-motel/" target="_blank">Bates Motel</a>-branded sign reads, &quot;Normas.&quot; Even the free (if extremely spotty) WiFi server is labeled, &quot;Teen Wolf Free WiFi.&rdquo;</p>
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&quot;It&#39;s all about brands trying to outdo each other,&quot; explained Fearless Media&#39;s Cara Scharf. Indeed, the brand activations around the convention range from the mundane to the spectacular.</p>
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Legendary Entertainment, the company behind both Pacific Rim and <a href="http://www.adweek.com/news-gallery/advertising-branding/10-least-missable-product-placements-movie-theaters-year-so-far-15#everything-in-man-of-steel-1" target="_blank">Man of Steel</a>, has an exhibition that is somewhere between a museum and a ride at Disneyland. The first part of the marketing stunt is an exhibition of memorabilia with all things Godzilla on display. After a few minutes of milling around, an &quot;emergency&quot; forces attendees into another room where giant windows open onto a rainy street being stalked by a monster who peers angrily through the window at lizard lovers. The fans are then armed with mini-posters and released into the wild.</p>
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Veterans of the convention are remarkably uncynical. In fact, plenty of the exhibitors are fans themselves. Take Kevin Shinick, showrunner for Cartoon Network&#39;s <a href="http://www.cartoonnetwork.com/tv_shows/mad/index.html" target="_blank">MAD</a> and serial Comic-Con attendee. &ldquo;It has gotten to the point now&mdash;this is my sixth Con, I think&mdash;where they&#39;re like family reunions,&quot; said Shinick. &quot;There are people you don&#39;t see except for once a year.&quot;</p>
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Shinick canvasses the Con for new talent&mdash;plenty of young hopefuls bring their portfolios&mdash;but he also gets to participate in Cartoon Network&#39;s huge presence. It&#39;s another Warner Brothers property, and Warners has a dominant status at the convention befitting its control of DC Entertainment, Turner, The Hobbit franchise and sundry other shows via its television production arm.</p>
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New movies are being promoted enthusiastically&mdash;there&#39;s a huge exhibit for The Hobbit that looks like the movie&#39;s final setting of the Lonely Mountain, but Marvel and its parent corporation, Disney, aren&#39;t exactly lying down on the job, either. You can&#39;t walk 10 feet without seeing a poster for Thor: The Dark World, and the Con is swarming with folks talking about ABC&#39;s upcoming drama, <a href="http://abc.go.com/shows/marvels-agents-of-shield" target="_blank">Marvel&#39;s Agents of S.H.I.E.L.D.</a></p>
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But the reason all these expensive activations are here&mdash;and there&#39;s no way the Godzilla blowout is less than a five-figure investment&mdash;is to see what the fans are interested in. Though Summit Entertainment has a lower profile than, say, Syfy&mdash;which, across from the convention center, has set up a huge facsimile of the caf&eacute; from its show <a href="http://www.syfy.com/videos/Defiance/What's%20Hot/vid:2634361" target="_blank">Defiance</a>&mdash;people are already lined up as of this writing for the Ender&#39;s Game panel, which won&rsquo;t start for several hours.</p>
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&quot;Being able to talk to the fans directly is what I really love about the Con,&quot; said Shinick. &quot;It&#39;s really great to be in a room with people who are interested in what you&#39;re working on. I mean, I say I&#39;ve been going there for six years, but before that I was there every year as a fan.&quot;</p>
TelevisionCarla ScharfCartoon NetworkFearless MediaGodzillaKevin ShinickSam ThielmanSan Diego Comic ConSummit EntertainmentWarner BrothersThu, 18 Jul 2013 20:15:33 +0000151276 at http://www.adweek.com