SES San Francisco 2011 Archives - Bruce Clay, Inc. Blog

Day 3 of our “Best of Search Conferences 2011” is upon us, and this post wraps up the series here on our blog. Looking through the coverage, one thing we can say for certain is that there are a ton of enthusiastic, brilliant people in the search marketing community who have a passion for sharing ideas. Thanks to all of them, and special thanks to the conference producers who offer a vehicle for these people to share knowledge with the community. Today’s Day 3 coverage is all about exploring thought-provoking topics in the areas of understanding your audience, holistic marketing, online reputation management and branding, plus cutting-edge topics from this year’s search marketing events. And don’t forget to check out Day 1 and Day 2 if you happened to miss them.

Posted by Jessica Lee on 08/18/2011 @ 4:41 pm | Comments Off on SES San Francisco 2011: View from the Top Keynote

Here we are wrapping up SES 2011. It’s been a great time, lots of hard work and a fair amount of fun to go along with it. Here, we have a panel of peeps in the online advertising sector who will assess the current state of play and how the possibility of convergence may be closer than we think.

This will be my last session for this SES San Francisco. Bittersweet to say the least. My only hope is that it’s worth the time, and I’m sure it will be.

After some photo ops for the panelists, we’ll be getting into the session. You can always tell when we’re near the end of the conference because people start to pay a little less attention to time and things aren’t as tightly run as they are say on Day 1.

Posted by Virginia Nussey on 08/18/2011 @ 3:20 pm | Comments Off on SES San Francisco 2011: Getting More from Google+ and the Google +1 Button

When you’re online it’s not too different than when you’re offline. Tools on the Internet are meant to help you exist like you would offline. But it’s not all perfect yet. Not everyone online is your friend. It’d be nice if you could treat people as they are and not as the artifice forces you to. Circles lets you share as you would offline, share what matters with people that matter.

The long awaited Day 3 has arrived. It’s a bit early for some of these folks but it looks like quite a few have managed to drag themselves here, all carrying their coffees of course! I made it early and was teased by the badge scanner lady. Hey, early bird gets the worm – or in this case, she got the last plug on the power strip.

I sure seem to be hitting all of Dave Naylor’s sessions. No no, I don’t believe that I have a crush on him, just on his chosen topics of speaking.

All these tools will help you identify problems with your site. He asks everyone to raise their hand and say “my baby is ugly.” Your landing page has fundamental problems. These tools will help you find them.

Pretty sure this is the first time I’ve ever seen Dana in a hair color other than pink. She’s sportin’ purple today and yes, she still looks great even with the wacky color. The discussion is going to be mostly open forum, audience driven.

Ahhh… one of my all-time favorite topics to hash out with clients. Let’s see a show of hands – how many of you have had duplicate content issues at one time or another? The most common questions I hear are: Does it cause black-listings? How are the pages filtered? What should I do with the affiliates who all show my content? Yep, it never fails; almost every client has a dupe content problem in one form or another, so this session should be interesting.

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