books.google.com - In the 1990s, a new niche market emerged in the United States: gay and lesbian consumers were targeted by both mainstream and gay and lesbian producers. Selling Out asks: What is the relationship between this niche market and the social movement that works for gay and lesbian rights? Locating the niche...http://books.google.com/books/about/Selling_Out.html?id=ZUHorIPtDmsC&q=York&utm_source=gb-gplus-shareSelling Out