The world's first implementation of iTunes tagging in a factory-installed HD Radio receiver will launch in 2010 on select Ford vehicles. Through SYNC, iTunes Tagging will allow songs heard to be captured on the HD Radio receiver for later purchase.

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Ford is implementing a new feature expected to be adopted by literally dozens of users, to allow owners to "tag" songs they hear on HD radio for later purchasing on Apple iTunes. Up to 100 tags can be stored on SYNC until the iPod is connected to receive the download of metadata. When the iPod is then synced to iTunes, a playlist of "tagged" songs will appear. Customers then can preview and, if desired, purchase and download tagged songs from the iTunes Store.

All HD Radio-enabled receivers in Ford vehicles also will provide Program Service Data – information that appears on the radio screen and includes song title, artist name and more.