2. Own it, then dismiss itPeople talk longer about something if you try and brush it under the carpet. When it is no longer speculation and gossip - people move on to something more titillating.

Release your own form of a verbal 'statement' (basically telling a few loud mouth friends), acknowledging the situation and then telling everyone to kindly butt out. Own it and then release it.

3. Keep it privateThe world does not need to know every little detail about your life. Some things are best kept behind closed doors. Ask yourself, would you rather handle this situation like Katie Price or Beyonce?