Keeps jaw muscles in more relaxed position; decreased range of motion when we do bite down during exertion or stress

New technology?

•Romans, Civil War armies, & Native American women would bite on leather straps or bite sticks. MORA devices, Pure Power Mouthguards: not new
–These UA mouth wear products are actually a product of Bite Tech, but Under Armour has partnered with Bite Tech to create a more affordable product for athletes of all levels

Similar idea to nightguards dentists use to decrease muscle tension and headaches in TMD patients

Similar to occlusal reconstruction cases using Myotronics K7 systems and TENSing Units - measuring the electrial activity of muscles to place a patient in an ideal bite. The Pure Power Mouthguards use this technology to create their mouthguards, but at a hefty price!

Take a look at these measurements: The left waves show muscle fatigue as the patient bites down. The right waves do not show fatigue as the patient bites down in an opened position (patient is biting down on rigid polyvinylsiloxane material).

"I have a lot of people come at me with investment ideas, but this was something that really interested me [because] of my profession, in what I do," said "I'm able to sustain longer workouts and have noticed a significant improvement in my balance," says

"The minute I used it, I was all in," said Hull, an NHL Hall of Fame player and executive vice president of the Dallas Stars. "I said: How much do you need? I completely believed in the product. I could feel the results. I felt focused, sharper. I wished I had it in my first 800, 1,000 games."

“It has increased my strength, power and heightened my accuracy.”

“When the game is on the line I want my body and mind to be 100% in sync, this technology makes that happen for me.”

"The Under Armour Performance Mouthwear has given me the edge I need to increase my strength, keep me quick on my feet and rise to the challenge."

"I am always looking for that extra edge. From the moment I put my Under Armour Performance Mouthwear in my mouth, I could feel a difference."

"It's the best technology on the market. I used to hate wearing a mouthguard in games because its bulkiness would impede my breathing techniques."

"Where I'm really seeing improvement is in my drive phase and pulling a sled. I know that I am getting out of the hole better than I ever have."

"The weights don't feel so heavy."

"I have noticed feeling more relaxed when riding."

"Communication is a vital part of my position. This product fits like no other. I can shout and be understood."