“With wider aisles for wheelchairs and buggies to free wifi to keep people connected on the move, they underline our continuing determination to provide the best possible services in our area and ultimately encourage more people to travel by bus.

“We’re launching the promotion at the perfect time as people form their new year’s resolutions, travel to the January sales or search for family-friendly activities to keep the children entertained.

“We also appreciate that family budgets can be tight after Christmas, more so than at any other time of the year, so our offer makes using the bus even better value.

“We’re confident in transforming many people into regular bus users when they realise how simbple, convenient and cost-effective travelling by bus is.”