This week, Ni No Kuni: Wrath of the White Witch sells at $49.99, $10 off the $59.99 MSRP.

NPD Group Inc. this week said Ni No Kuni: Wrath of the White Witch ranked as the No. 11 best-selling software across all game platforms. It ranked at No. 7 on the individual game SKU chart in the same period.

Developed by Level-5 and Studio Ghibli, Ni No Kuni: Wrath of the White Witch is a role-playing title in which a young boy who loses his mother traverses between the real world and the fantasy world when a doll passed on from his mother comes to life.

The title includes action-based battles and additional party characters that be controlled dynamically.