Clients choosing this route are generally fully staffed with the exception of the marketing effort where it is often not cost effective to have multiple layers of talent on site full time. Typically, clients have an on-site person who handles or will handle once trained by Frank - the implementation of market strategy.

In small properties, it is very challenging for on-site staff to keep abreast of changes and delicate, detailed shifts in all areas of marketing. Oversight by a seasoned industry veteran who specializes in staying ahead and keeping clients in front of the curve has proven to increase ADR, occupancy and revenue providing an edge over the competition.