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Art of the Start by Guy Kawasaki for a fun, Silicon Valley-centric intro to startups.http://bit.ly/nJJcJ3

The Dip by Seth Godin so that you can see what startup life is really like. (Preview: It’s very very hard.)http://amzn.to/qtNs6V

Really, though, you should read blogs. You should read about where you are — you know, if you’re at the beginning then you’re not at the dip, for example, and if you’re funded then you are not at a good spot to read Jason Fried.

Blogs are more helpful than books because you can find exactly the right topic at the right time if you search blogs. And read Tech Crunch, too, so that you know what’s going on right now. Tech Crunch will enable you to talk the talk.