Voting Behaviour at the 2010 General Election. Dr Justin Greaves University of Warwick. A good read . The British General Election of 2010 by Kavanagh and Cowley Limited literature - journal articles will take 18 months or so.

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‘While the anticipated closeness of the election outcome might have helped bring some voters to the polls, it would appear that the British electorate can no longer be relied upon to vote simply out of duty or habit’ (Curtice et al)

‘Even on a generous reading of the evidence the exercise headed by Lord Ashcroft had limited success at most in ensuring the Conservatives generally performed well in key Labour held marginal seats’ (Curtice et al)

Cameron seen as the most capable PM how important each of these was to you, how many points would you allocate to the leaders of the party you intend voting for, how many to its policies, and how many to the party as a whole?

But quite a narrow lead (33% to 29%) over Brown

Clegg on 19%

The economy how important each of these was to you, how many points would you allocate to the leaders of the party you intend voting for, how many to its policies, and how many to the party as a whole?

No party had a clear lead on the economy

Con 29 %

Lab 26 %

LD’s 12%

Who had the best policies? how important each of these was to you, how many points would you allocate to the leaders of the party you intend voting for, how many to its policies, and how many to the party as a whole?

The Conservative Party was seen as (marginally) having the best policies overall

Con: 29%

Lab: 27%

LD: 16%

Most important issues how important each of these was to you, how many points would you allocate to the leaders of the party you intend voting for, how many to its policies, and how many to the party as a whole?

The three most important issues were:

The economy

Health care

Education

Who was ahead? how important each of these was to you, how many points would you allocate to the leaders of the party you intend voting for, how many to its policies, and how many to the party as a whole?

The Conservatives were ahead on asylum/immigration, crime, defence and reforming MP’s expenses

Labour were ahead on health, unemployment, benefits and climate change