Magic Leap’s Very Real Challenges

How do you get people excited about wearing AR goggles on their faces when our flat-screened, 2D media world has some pretty compelling entertainment to offer? That’s one of the challenges that Magic Leap marketing head Brenda Freeman faces as the company tries to justify its years-in-the-making AR product and the billions of dollars it has raised so far. Magic Leap currently sells a developer kit and has shown off interesting demos around sports, entertainment, and fashion, but hasn’t yet made the leap to mainstream. WIRED had the chance to chat with Freeman at Web Summit in Lisbon a couple weeks ago; that interview is a part of this week’s podcast.

Also on the show: The Gadget Lab team discusses the latest Facebook news, Amazon’s HQ2 decision, and Microsoft’s newest hardware.

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