The Challenge

Every day, 3,500 people are killed on the roads. Young people are particularly affected as road crashes are the number one cause of death of 15 to 29 year olds.

This is an alarming trend, a plague that needs to be stopped, a human, economic and social cost which has become unacceptable. The FIA is on the front line in tackling this challenge, together with our 245 member organisations around the world.

Everyone has a role to play in making safer roads for all. The #3500LIVES campaign outlines Golden Rules that can help save your life and the lives of others. We also encourage you to sign up to the FIA Manifesto for Global Road Safety which calls on all governments to prioritise road safety and introduce effective legislation on key risk factors on the road.

Manifesto at glance

AMBITIOUS TARGETS

BETTER INFRASTRUCTURE

SAFER VEHICLES

MORE EFFECTIVE LAWS

STOP SPEEDING

TACKLE DRINK‑DRIVING

IMPROVED DATA COLLECTION

GLOBAL FUND FOR SAFER ROADS

PRIVATE SECTOR SUPPORT

INCREASE COORDINATED ACTION

The golden rules

Slow down for kids

Speed is one of the main causes of fatal road traffic crashes.

Did you know?

Spread the word

Follow and help spread the word about road safety

To stay safe:

Slow down in high risk areas and school zones

Pay attention while driving

Obey the speed limit

Speed is one of the main causes of fatal road traffic crashes.

Did you know?

Spread the word

Follow and help spread the word about road safety

To stay safe:

Slow down in high risk areas and school zones

Keep a safe distance from other road users

Use a child safety seat

An astonishing number of parents allow their children
to travel in vehicles without being properly restrained placing
their lives and safety at risk.

Did you know?

Spread the word

Follow and help spread the word about road safety

To stay safe:

Ensure children are restained correctly

Choose a safety seat based on a child's height or weight

Check your tyres

If you drive with damaged or worn tyres, you are putting
your own life and the lives of others at risk.

Did you know?

Spread the word

Follow and help spread the word about road safety

To stay safe:

Maintain the correct tyre pressure

Check the tread depth

Buckle up

Wearing a seatbelt significantly decreases the risk
of being thrown from the vehicle in the event of a crash.

Did you know?

Spread the word

Follow and help spread the word about road safety

To stay safe:

Wear your seatbelt correctly

Ensure all passengers wear seatbelts

Don't text and drive

A split second lapse in concentration can result in a fatal crash.

Did you know?

Spread the word

Follow and help spread the word about road safety

To stay safe:

Keep both hands on the wheel

Stay focused on the road

Never drink and drive

Any amount of alcohol increases the risk of
involvement in a fatal road crash.

Did you know?

Spread the word

Follow and help spread the word about road safety

To stay safe:

Get a taxi or public transport

Look out for friends who may be drinking

Did you know?

Spread the word

Follow and help spread the word about road safety

To stay safe:

Get a taxi or public transport

Look out for friends who may be drinking

Always pay attention

Whether you are a driver, pedestrian or cyclist,
it is important that you stay focused on the road or path
ahead of you.

Did you know?

Spread the word

Follow and help spread the word about road safety

To stay safe:

When driving, always keep your eyes on the road

As a pedestrian, stay focused and look before crossing

Did you know?

Spread the word

Follow and help spread the word about road safety

To stay safe:

When driving, always keep your eyes on the road

As a pedestrian, stay focused and look before crossing

Stay bright

Pedestrians and cyclists are among the most vulnerable
participants in traffic

Did you know?

Spread the word

To stay safe:

Stop when you're tired

1 in 10 drivers admitted to falling asleep at the wheel in a recent survey.

Did you know?

Spread the word

Follow and help spread the word about road safety

To stay safe:

Take frequent breaks

If you start to feel sleepy, find a save place to stop

Check your vision

Vision is critical to the decisions road users make on the road.

Did you know?

Spread the word

Follow and help spread the word about road safety

To stay safe:

Check your vision regularly

Wear appropriate glasses on the road

Make road safety a priority

Sign the manifesto

The UN Sustainable Development Goals set the target to halve
global road related fatalities by 2020, and to ensure safe and sustainable
mobility in cities by 2030.

Spread the word

Follow and help spread the word about road safety

The FIA manifesto for global road safety calls for:

Better infrastructure

Safer vehicles

More effective laws

A UN road safety fund

Ambitious targets

Support UN SDG Target 3.6 to halve road fatalities and injuries by 2020.

Better infrastructure

50% of casualties occur on around 10% of the road network.

Safer vehicles

All new cars should meet agreed minimum UN vehicle safety standards.

More effective laws

Only 7% of the world’s population are covered by adequate legislation
on speed, drink-driving, helmet use, seat belt and child restraint use.

Stop speeding

Speed is the single most significant contributor to road collisions leading to death and injury.

Tackle drink driving

We call for the introduction and enforcement of effective legislation
on drink-driving. The alcohol industry should promote drink-driving
legislation, independent research, and public awareness on the
impact of alcohol use on road safety.

Improved data collection

Effective action can only be taken if it is targeted and measured with accurate data

Global fund for safer roads

A UN Road Safety Fund should be established to attract new donor aid for road safety.

Private sector support

We call for stronger recognition of road safety as a key development and public health challenge.

Increase coordinated action

Regular engagement at all political levels should be a priority.

The manifesto

Ambitious targets

Support UN SDG Target 3.6 to halve road fatalities and injuries by 2020.

Better infrastructure

50% of casualties occur on around 10% of the road network.

Safer vehicles

All new cars should meet agreed minimum UN vehicle safety standards.

More effective laws

Only 7% of the world's population are covered by adequate legislation
on speed, drink driving, helmet use, seat belt

Stop speeding

Speed is the single most significant contributor to road collisions
leading to death and injury.

Tackle drink-driving

We call for the introduction and enforcement of effective legislation
on drink-driving. The alcohol industry should promote drink-drive legislation,
independent research, and public awareness on the impact of alcohol use
on road safety.

Improved data collection

Effective action can only be taken if it is targeted and measured with accurate data.

Global fund for safer roads

A UN Road Safety Fund should be established to attract new donor aid for road safety.

Private sector support

We call for stronger recognition of road safety as a key development and public health challenge.