SessionReplay Reveals Customers' Mobile Behaviors

A new software service is giving mobile websites and apps a bit of a cheat sheet when it comes to the habits of mobile visitors.

The service — SessionReplay for Mobile — shows the taps, swipes and scrolls of mobile visitors in an attempt to help companies rapidly identify roadblocks and expedite or validate improvements to their mobile sites and apps. SessionReplay for Mobile is a software-as-a-service (SaaS) technology that provides real-world video replays that show how visitors engaged on a company’s mobile site and apps.

With this new technology, companies can see whether individual struggles reflect broader issues. Teams can also annotate replays with comments, and share these play-by-plays easily and securely as links via email, for viewing by decision makers across the organization.

"A great mobile experience is a crucial competitive asset," said John Williams, senior vice president of product and delivery at ForeSee,a company focusing on customer-satisfaction metrics which developed the service. "With our new SessionReplay for mobile technology, organizations get powerful, real-world evidence that shows what’s engaging mobile visitors and where they’re having difficulty. This valuable insight helps companies streamline decision-making processes — nimbly resolving problems and reducing meeting time."

ForeSee has conducted more than 1.5 million mobile-specific satisfaction surveys on behalf of well-known brands, including British Airways, Capital One, CarMax, Dick’s Sporting Goods, Kellogg’s, Panasonic, The Weather Channel and more. ForeSee works with organizations worldwide — including 60 of the top 100 retailers, six of the top 10 banks, 200 government agencies and departments, and more — to measure and improve the customer experience, as a way to drive financial success.