Social Media

When used well, social media can greatly enhance our work here at Cal Lutheran. We'll
work with you to create a strong online presence that follows the university's brand
guidelines and helps you achieve your department's goals.

Here's how to get started:

Identify your goals and audience

Having a social media account isn't a goal itself. Rather, it helps you achieve your
existing goals with a specific audience. Identify this audience and the goals that
you think social media will help you achieve.

Do some research

Find other groups or institutions similar to yours who are successfully using social
media. Study how they use it. What can you learn from them?

Inventory your content

One of the main pillars of social media is content. Without content, there is no kernel
around which to build your audience. What types of content do you already produce?
What types will you be realistically able to produce in the future?

Meet with University Marketing

Once you have done your own initial studies, it's time for us to meet. We'll give
you recommendations based on the work you've already done and help identify opportunities
and challenges.

Choose the right platform

Each social media channel offers different benefits. Based on our discussions together,
we'll help you select the best channel for your audience, goals, and content.

Understand our policies

Before we create your official social media presence, make sure you understand both
Cal Lutheran's social media guidelines and policies and the specific policies for the channel you'll be using.

Launch your social media presence

Each social media channel has a different account creation process. We'll work with
you to get everything up and running smoothly.