Recognize that communities throughout the United States are changing rapidly and becoming more diverse in terms of race, ethnicity, culture, and language

Understand how the demographic changes in their communities affect their work

Are more able to project how to shape their programs, services, and outreach to meet the needs of their changing communities

Are more nimble in responding to the opportunities offered by new audiences, funding partners, and potential sources of clients

Rapid demographic, cultural, and socioeconomic changes are evident throughout our community. The Denver Museum of Nature and Science's future depends not only on a successful response to this diverse and ever-changing market, but also on our ability to tap into the wealth of knowledge, experience, and goodwill of our varied audiences.

George Sparks, CEO Denver Museum of Nature and Science

Supporting Data

One in 10 U.S. counties was "majority minority" as of the year 2007.

By 2038, one in four people living in the U.S. will be Latino.

By 2050, Asian populations in the U.S. will triple.

By 2050, approximately half of the U.S. population will be people of color.