Be Silly. Be Honest. Be Kind.– Emerson

It’s easy to get caught up in the blur of the day-to-day. Sure, life gets busy and work needs to be done, but we think it’s important to make time for a bit of irreverence. That’s where our little mantra comes in: we have these six words up on the wall in the brewery to remind us that those moments of silliness, honesty and kindness are what make life the miraculous experience it is.

Be Silly.

At Vale Brewing, we don’t take ourselves too seriously. We bring a sense of fun and celebration to everything we do. We like to have a crack, try new things and have a good laugh while we’re doing it. But most of all, we love how our beer brings people together - we want to share our craft with as many people as possible.

Be Honest.

We’re proud of our product, because we whole-heartedly believe in it. We make quality, sessionable craft beers brewed from the best ingredients by the best brewers. We are committed to creating consistently fantastic brews that are genuine reflections of who we are and our purpose.

Be Kind.

We are respectful of our craft, and the craft of others. While we always stand by our product, we are also active fans of other craft beers. We are supporters of the craft community, and appreciate new and innovative brews. We welcome collaboration and openness in the community to develop our own product, as well as progress the quality of craft beer across the board.

Our staff, our community and our customers are our people. We treat them with the utmost respect and care. This means we go to great lengths to adhere to high standards of corporate, social and environmental responsibility.

The heart and soul of our brand is in McLaren Vale and we give back as much as we can to the region we call home.

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