Topshop and Google are teaming up to provide a truly unique London Fashion Week experience including a model’s eye-view of the runway and Google Hangout chats with designers and editors. (via Business Insider)

Straight from the source! Marie Claire UK Editor-in-Chief Trish Halpin lets us in on how to catch her attention. Great pitching tips for any publication across the board (and pond). (via PR Newswire)

Branding is going through an evolution where simplicity and adaption are key. (via Smashing Magazine)

Purchasing via hashtag? Twitter and American Express join to create a marketing strategy to tap into the growing e-commerce sector. (via Fast Company)

Love Kate Spade’s use of pink? Swoon for Tiffany Blue? This infographic shares the importance and meaning behind different color usage for brands. (via Marketo)

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon.
Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.