Audacious gamble that failed to whet the appetite

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The Linda McCartney Foods Cycling team were the unlikely brainchild of the
entrepreneurial Julian Clark, a former motocross rider and cyclist, who
contacted Linda McCartney Foods and suggested that a cycling team, eating
vegetarian food and manifesting green values, were an ideal match for its
brand.

To his delight and surprise, his audacious initiative came off and within
weeks he had met Sir Paul and Linda McCartney and agreed terms for
sponsorship. The team began racing in earnest in 1998, with the hope of
earning a place in the Tour de France in the near future. Initially, Clark
raced for