Exciting news in the baby world today with aden + anais' second collaboration with (RED).

Launching today for World AIDS Day, the new collection includes design help from three celebrity moms - Rachel Zoe, Jessica Alba, and Gwen Stefani. 100% of proceeds will be donated to The Global Fund specifically to stop the spread of HIV from a pregnant mom to her unborn child.

This includes beautifully designed swaddles that are made of GOTS-certified organic cotton and feature gorgeous and limited edition styles with deep reds, yellows and blues that makes for a special and truly meaningful gift.

To put this all in a deeper perspective, check out how the money from the July campaign from these products from the US alone:

Sales from the (PRODUCT)RED Swaddle 4-pack provided 45,936 days of life-saving medicine to help prevent a mother living with HIV from passing the virus to her baby.

Sales from the (PRODUCT)RED Swaddle 2-pack provided 12,384 days of life-saving medicine to help prevent a mother living with HIV from passing the virus to her baby.

Sales from the (PRODUCT)RED Dream Blanket provided 19,152 days of life-saving medicine to help prevent a mother living with HIV from passing the virus to her baby.

Sales from the (PRODUCT)RED Burpy Bib 2-pack provided 18,750 days of life-saving medicine to help prevent a mother living with HIV from passing the virus to her baby.

Sales from the (PRODUCT)RED Snap Bib 3-pack provided 15,900 days of life-saving medicine to help prevent a mother living with HIV from passing the virus to her baby.