A hot party along Egypt’s North Coast with Coca-Cola and 3,000 nICE mugs

September 16, 2016

We were overjoyed to help Coca Cola’s marketing team produced over 3,000 nICE mugs this past summer, helping spread the fun and coolness of drinking Coke from a glass made entirely out of ice.

Folks digging nICE mug in Egypt. Photos: Robust Experiential

Producing 3,180 clear nICE mugs 8,000 miles from Minneapolis, MN is more than a math assignment. We trained a production staff and shipped them custom made “man cave” trays to help create an efficient process to build nICE mug inventories for the big party. The nICE mug production team started 10 days before the beginning of the event, producing and stockpiling nICE mug in a large mobile freezer, under the hot desert Egyptian sun by the shores of the Mediterranean Sea.

Thirsty Egyptians lining up for nICE mugs. Photo: Robust Experiential

Producing 3,180 clear nICE mugs 8,000 miles from Minneapolis, MN was more than a math assignment. We trained a production staff and shipped them custom made “man cave” trays to help create an efficient process to build nICE mug inventories for the big party. The nICE mug production team started 10 days before the beginning of the event, producing and stockpiling nICE mug in a large mobile freezer, under the hot desert Egyptian sun by the shores of the Mediterranean Sea.

The nICE Mug Story: born in a sauna.
One cold Minnesota winter night, as I trudged out to my backyard sauna, I realized that one of the water containers we use to dump water over our heads was left outside, full of water from a sauna a couple days … [LEARN MORE]