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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

Thank you for all the positive encouragement and commendations for my initial SMA School Marketing videos on and embedded into this website.

It really is quite daunting producing such videos, but so necessary these days for those involved with school marketing to be seen on video. It adds to a better appreciation of those staff with whom people are dealing.

Take the jump, practise quietly by yourself before each production, seek the advice of others for their impressions and then record. Use the various movie making software available to enhance the production wherever necessary. Use subtitles and background music etc as needed. However, I tend to think that simplicity, if working through You Tube, is the answer.

Over the next few weeks I will be producing a series of How-to's through this videoing format. These will be saved onto You Tube and then embedded into the website.

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These two resources have excellent guidance and advice for principals and school trustees who wish to be active in promoting their school to their own community and in the wider community.
* School Marketing Manual For The Digital Age
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