He was part of the Ogilvy & Mather team in the mid-90s that helped transform the IBM brand from arrogant to approachable.

He has raised or helped raise $20 million for start-up and entrepreneurial ventures. He was also the "marketing guru” for 250 entrepreneurs—over five years—through the Birthing of Giants program.

Bruce was an original partner of the Peppers and Rogers Group, and helped grow that firm from ten to 150 employees in three years.

He taught the capstone entrepreneurial course in the MBA program at Babson College.

Bruce grew sales of a new product line from zero to $20 million in three years, while also traveling 14 times to Asia to establish two new factories to handle the demand.

He earned an MBA at The Wharton School and have presented at Wharton, Yale University, New York University, Fairfield University and Babson College.

In Park City, Bruce is also known as the Chairlift Chats guy, who interviews fascinating people on chairlifts. He skis about 55 days a year, usually 90 minutes at a time. (Your "lunch" is his 10,000 vertical feet.)