Now TV

British premium television provider, Sky, has announced some changes to its online only Now TV service with a new weekly subscription option for the Sky Sports package. Previously you needed to hand over £9.99 a day to watch Sky's premium sports channels but from this coming Thursday there will be an option to pay £10.99 for a weeks viewing.

UK Apple TV owners should be seeing a new channel today, with Sky bringing it's online broadcasting platform, Now TV, to Apple's set top box. This is the first instance of a domestic provider bringing premium TV content to the Apple TV, and follows on from Sky News appearing earlier this year in a previous update. Not everyone will be familiar with Now TV, and what it means now, and for the future for UK Apple TV owners.

British pay-TV provider Sky TV has recently launched their own, Apple TV competing set-top box. Under their Now TV brand, it offers a more a la carte subscription model to their premium sports and movie channels. It's a fantastic idea, and the fact that Sky is heavily subsidizing the box means it costs an astonishingly low £9.99. But, it isn't without compromise. So, instead of being a product that can take on and beat Apple's own box, it is in fact a perfect companion product. Here's why.

British pay-TV provider Sky has released their own Apple TV competing streaming box under their Now TV brand. The box – which is essentially a Roku box re-branded – costs a ridiculously low £9.99 including shipping, and will stream services from Now TV, Spotify and the BBC among others. From the Now TV announcement: