Budgets up, satisfaction flat – how is the digital landscape looking in 2017

After five years of slow progress, it appears that companies have finally got onto the digital runway. Indeed, there has been a 20% uptick in digital marketing budgets. However, we see historic lows in satisfaction with digital and multichannel activities.

We also took a look at new kinds of digital initiatives – particularly patient engagement and digital innovation. Results show that global and local have different views on their effectiveness and importance…