Cisco UCS Lead Generation

A campaign to generate qualified sales opportunities and trackable pipeline & better understand how their use of IT was changing over time.

TBT targeted 8000 active and dormant Cisco UCS end users (phone & online survey). End users were called and asked to answer several questions to gather information on satisfaction levels and to identify new project/sales opportunities for additional Cisco products. If a customer was not contactable, a link to a dynamic survey was sent. TBT reported the lead progress weekly and talked through each lead on a client call.

Recommendations provided – covering messaging and engagement across end users and channel

Dynamic online survey – questions altered depending on answers

"We invited TBT to gather some customer feedback, but we actually got so much more. The whole set-up, process and approach of TBT meant they not only gathered feedback, but they also uncovered and shared clear and pursuable leads, as well as a well-structured and detailed reporting mechanism."

Brad Scyrkels

Head of EMEAR Datacenter Business Operations & Product Management, Cisco

Following the success of the campaign, TBT was asked to replicate the approach for converged infrastructure customers and hyperconverged accounts, both with similar success.