Books

Email marketing book: The New Inbox by Simms Jenkins

Simms Jenkins, the CEO of BrightWave marketing has published a new book titled “The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World.” Full details on the book can be found on the website newinboxbook.com. The book is published in cooperation with ClickZ.com, where Jenkins has been writing about email marketing topics since 2009.

This is not the first time Jenkins has published an email marketing book: in 2008 he published his first book titled “The Truth About Email Marketing.”

A quote from the author:

“I am very excited about this new book and I think it comes at a crucial time for digital marketers who all need to understand why their programs need to evolve”

In The New Inbox, Jenkins dives into the evolution of online marketing, where email marketing remains the glue connecting all the other channels. Topics included are the co-existence of social networks and email marketing, mobile being the biggest game changer in email marketing in recent times as well as many examples on how to properly execute email marketing.

What people say about the book:

Few email marketers have more experience or go deeper than Simms Jenkins. His latest book once again promises to elevate the dialog and thinking around the most powerful channel in the marketing toolbox, email. Simms Jenkins’ new book dives in deeply on this critical channel and provides marketers with state-of-the-art ideas and frameworks to get the most from their programs.