10 Amazing Lead Nurturing Statistics

One of the most critical components of an effective demand generation strategy is lead nurturing, and most of the buzz surrounding lead nurturing today focuses on the marketing automation tools (Marketo, Eloqua, Genoo etc.) that help us make it happen.

However, you can't automate strategy or smart tactics, and tools can only take you so far. In her new Demand Generation Certification Program, B2B marketing expert Kim Albee dives deep into the "how" of lead nurturing, including how to implement a nurturing sequence with small, digestible steps that easily pass leads on to the next step in the process.

If you still need more convincing on the "why", here are 10 compelling lead nurturing statistics that will help you prioritize it within your organization—ASAP.

Why You Need a Lead Nurturing Strategy

1. On average, organizations that nurture their leads experience a 45% lift in lead generation ROI over those organizations that do not. (Source: MarketingSherpa)

2. 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (Source: MarketingSherpa)