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AMD has posted loss for the third quarter of 2012 and is now trying to move away from its legacy PC market and to get involved in new form factors and applications which would show higher growth.

During the conference call with analysts to discuss AMD's third quarter financial results, the company's CEO Rory Read outlined a change of the company's business model aiming at reducing development costs and improve speed of execution.

Although AMD's executive did not clarify whether the company would adopt ARM-designed microprocessor cores or use an ARM architecture license, he referred to the importance of third-party IP as well as AMD's own IP.

He underlined the importance of third-party IP along with its own IP in graphics and other areas that would help AMD address markets away from the personal computer. Read said AMD should use these IPs and re-apply it to high growth markets including embedded, low power clients and dense servers, cloud data centers, embedded applications in communications, industrial and gaming.

Besides its parnership with ARM in the Trustzone and security area and the company's efforts to incorporate more third-party IP over time to address some of higher-growing markets, AMD will continue
to build x86 products, at least for the year to come.

Read said that AMD would release a large number of new chips in 2013, with most of them already being tested. These include the next-generation 28nm "Kabini" APU, which will replace the successful Brazos platform sometime in the first half of next year. The "Kabini" is a low-power SoC APU that will include "Jaguar" graphics cores, new HSA features and a new memory controller. As a cmompact SoC, it could simplify the development of ultrabooks and tablets.