Monthly Archives: October 2013

Local advertising | did you know

When was the last time you let your fingers do the walking in the yellow pages?

When it comes to local advertising, the yellow pages are virtually dead. But local advertisingonline using Google Places and Google Coupons are the future and they are in real time. What is Google Coupons you ask? Read the rest to learn more now.

Did you know that you can create a keyword oriented Google coupon offer for potential customers who visit your business listing pages? Know what that does? Two things. First, it gives your customers a chance, a reason to buy now with a special offer and second, Google gives you credit for using promotion coupons by letting you use the keywords you are trying to rank for in your description.

Local advertising- using coupon

Coupon offers are a great way to attract new and existing customer traffic. And traffic leads to phone calls and those lead to sales. Coupons are also a great way to sell inventory without the expense of running ads. Being in a weak economy, we all rely on coupons to help with our purchases and the services we need to have. Personally, I don’t leave the house without my coupons. I search the internet for the best deals, print out my finds and bring my iPhone along for mobile offers.

Local advertising- you get it now

Google Places allows you to not only create a coupon offer for a special discount or deal; it lets you drive keyword terms using that coupon with the keywords your customers are actually searching for in real time. Get it. I need a vintage rhinestone for my wife’s birthday. What do I do? I go online, search vintage rhinestone jewelry coupons and guess what comes up? Hopefully I find your local jewelry business and buy from you and not your competitor.

The key to successful local advertising is being found everywhere online. It’s no longer key to just get to the top, you have to be found everywhere. You make it easy for Google to find you and Google makes even easier for your customers to find you also.

Use local advertising will bring and Google coupons to dominate your niche.

Local internet marketing has arrived with gusto. It seemed easier in the good old days when all you had to do is open up your yellow page directory and every local business was right there for you to pick from.

While the internet in general continues to grow fast as more people are getting online, local internet marketing is the next wave of traffic and excitement for local businesses. Read more to determine how you can use local search marketing to your benefit and get your business exposed to more people within your local area.

Google Local + has put local businesses right at the top of their page rank, meaning they see local maps marketing as the future of their online organic search marketing. They have launched a new platform that displays, more like showcases these proverbial local marketing wizards right at the top of the page. You will now see more local businesses displayed as well as more organic search results, since the new showcase is horizontal.

Local internet marketing- what’s new

Referred to as Google Carousel, this nifty brand new shiny gadget shows local businesses horizontally across the page in a slide show presentation format. Now, when consumers use organic search terms, this carousel comes up, and when a GEO tag is added: like restaurants, Naples FL: the carousel shows ever time. Eventually it will come up for all searches.

The internet in general has changed from what it was a few years ago. For one, it’s no longer coming, it’s here now. When it comes to local advertising, more than 70% of consumers that are looking for products and services in their community search online first and they never get to the second page. If you are not in the top three sites of Google, you lose a chance at over 65% of those local searches.

On top of that, it seems every year Google reinvents itself as far as who they are, what they do and how they do it. If you are not on top of things, you will be lost in how to proceed with local internet marketing and worse yet; your customers will never find your products and services to buy.

Never has there been a better time and opportunity for you to reach out to your target audience by locally optimizing your website for the local search. It’s all about letting your community and prospects know that your company exists in your area and making it easier for them to buy your products and service. This is really great for new businesses and for local businesses that need a continued stream of new customers to grow and prosper with a very modest and affordable investment. It’s time to get found and to dominate your local niche.

Local internet marketing- doing it yourself

Keep this in mind if you want to do this on your own. To be effective with Google Places you first need to create a good impression for your prospects. You need to have an ample amount of positive reviews, since most people have a natural tendency to go with a business with a fair number of positive reviews. With enough social proof, this will boost your chances of success. You need to be optimized locally on your website, use local maps marketing strategies like: citations, coupons and category marketing , to mention a couple of the top strategies.

Before you begin local search marketing, it’s important to have a plan for how you want to proceed. When you know what needs to be done beforehand, there will be less confusion and you’ll be able to take better action. Most of the time, lack of clarity is what makes it difficult for businesses to succeed. There are several software programs available for free to help you analyze your local maps marketing. Maps Analyzer is just one available.

The key to successful local search marketing is understanding who your competition is for your niche market. You can’t measure what you don’t know and you sure can’t fix what you can’t measure. Knowing how many reviews backlinks and citations your competition has tells you volumes about a successful marketing strategy for the short and long term.

Testimonials

When I need help doing SEO on my websites, I turned to Local Maps Marketing.
They helped get me more local exposure for my websites using strategies that were remarkably effective. They were always pleasant and responsive to my inquiries, and kept me up to date on what they were doing. In short, working with them was a great experience. I highly recommend them to anyone in need of website marketing.
Peter M Stumpf
petermstumpf@gmail.com
Peter M Stumpf
petermstumpf@gmail.com