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Dolby Laboratories develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For four decades Dolby has been at the forefront of defining high-quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. Based in San Francisco with European headquarters in England, the company has entertainment industry liaison offices in New York and Los Angeles, and licensing liaison offices in London, Shanghai, Beijing, Hong Kong, and Tokyo.

SPI Cinemas to Power 37 Screens in India with Dolby Atmos

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Dolby Laboratories, Inc. (NYSE:
DLB) and SPI Cinemas, a leading motion picture exhibitor in India, announced
today that SPI Cinemas will install Dolby® Atmos™ in 37 screens across its
leading theatres in Chennai and Coimbatore. Dolby Atmos has quickly become the
preferred choice for next-generation cinema sound among major studios,
directors, sound teams, and exhibitors around the world.

“SPI
Cinemas has always been at the forefront of cinema technology and consequently
was the first exhibitor in India to introduce Dolby Atmos at our flagship
locations Sathyam and Escape. In my opinion, Dolby Atmos is the only truly
revolutionary cinema sound technology that has been developed in the past 20 years.
The audience response to the first two Dolby Atmos screens has been very
positive. You feel as if the story is unfolding around you, not just on the
movie screen. Dolby Atmos allows us to present stories with an incredible audio
experience that brings movies to life,” said Mr. Kiran Reddy, CEO, SPI Cinemas.

“Dolby and SPI Cinemas share a common vision of
constant innovation to improve the cinematic experience. We are proud of what
we’ve been able to achieve with Dolby Atmos,” said Mr. Pankaj Kedia, Country
Manager, Dolby Laboratories, India. “Dolby Atmos is a major shift from
traditional channel based surround sound. It provides a natural and lifelike
audio experience in the theatre. It’s a game changer.”

About Dolby AtmosDolby Atmos unleashes the potential of sound in storytelling by giving sound
experts the creative freedom to easily place or move specific sounds anywhere
in the movie theatre, not just where there happen to be speakers. The result is
what moviegoers have described as the most engaging and immersive cinema sound
experience ever.

Introduced in April 2012, Dolby Atmos has been embraced
by major studios, award-winning directors and sound teams, and leading
exhibitors worldwide. More than 40 films around the world have been released or
are scheduled to be released with Dolby
Atmos sound since the first film was released in June 2012. In 2013,
the Cinema Audio Society gave Dolby Atmos
its coveted Technical Achievement Award for Post Production.
For the latest list of Dolby Atmos titles
visit dolby.com/atmosmovies
. To learn more about Dolby Atmos, visit dolby.com/Atmos.

About SPI CinemasSPI Cinemas is a
leading player in the entertainment industry offering services such as
exhibition, distribution and production. SPI Cinemas strives to be at the
forefront of media technology and endeavors to bring new entertainment
technology to customers first. Its roster boasts of brands such as Sathyam and
Escape in Chennai. On the exhibition front, Sathyam has been a household name
in Chennai since 1974 and is the city’s hottest entertainment destination. It
was the first multiplex in India to have state-of-the-art digital screens. Apart
from showcasing the latest blockbusters, it also houses Blur, the largest
multi-format gaming facility in India and the concept restaurants, ID and
Ecstasy.

The group focuses
on providing a paramount movie viewing experience by exhibiting movies in
settings like never before. Escape, Chennai’s first luxury multiplex is a visual
treat apart from being a top notch entertainment destination.

SPI Cinemas is one
of the key distributors of films in Tamil Nadu. In 2009, SPI Cinemas announced
its entry into feature film production with the Tamil film, Thiru Thiru Thuru Thuru. The 2nd
production under the banner was Nootrenbadhu
(180) in 2011. SPI Cinemas currently operates close to 30 (Sathyam Cinemas,
Escape, S2 and the cinema) screens and is poised to operate over 50 screens in
2013.

About Dolby Laboratories, Inc.:Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices in over 20 countries around the globe. Dolby transforms the science of sight and sound into spectacular experiences. Through innovative research and engineering, we create breakthrough experiences for billions of people worldwide through a collaborative ecosystem spanning artists, businesses, and consumers. The experiences people have – in Dolby Vision, Dolby Atmos, Dolby Cinema, Dolby Voice, and Dolby Audio – revolutionize entertainment and communications at the cinema, on the go, in the home, and at work.

Dolby, Dolby Atmos, Dolby Audio, Dolby Cinema, Dolby Vision, Dolby Voice, and the double-D symbol are among the registered and unregistered trademarks of Dolby Laboratories, Inc. in the Unites States and/or other countries. Other trademarks remain the property of their respective owners. DLB-GDolby Laboratories, Inc. Directory pageDolby Laboratories, Inc. Web Site

About SPI Cinemas Private Ltd.:

SPI Cinemas, a leading player in the entertainment industry offers services such as exhibition, distribution and production. SPI Cinemas strives to be at the forefront of media technology and endeavors to bring new entertainment technology to customers first. It's roster boasts of brands such as Sathyam Cinemas and Escape in Chennai. On the exhibition front, Sathyam Cinemas has been a household name in Chennai since 1974 and is the city’s hottest entertainment destination. It was the first multiplex in India to have state-of-the-art digital screens. It is the first in the country to have a screen equipped with Dolby Atmos and also the first in Asia to have a screen equipped with Auro 3D. Apart from showcasing the latest blockbusters, it also houses Blur, the largest multi-format gaming facility in India and the concept restaurants, ID and Ecstasy.

The group focuses on providing a paramount movie viewing experience by exhibiting movies in settings like never before. Escape, Chennai’s first luxury multiplex is a visual treat apart from being a top notch entertainment destination.