Citrix aims to step up its mobile, cloud game

Citrix has rounded out its mobile software portfolio with one eye on IT management policies and another on enablement.

To date, Citrix has focused on enabling corporate apps so they can be used on tablets and smartphones via its Receiver software. On Wednesday, the company moved to bolster efforts to deliver those apps via storefronts and centralized tools.

At its Synergy conference in San Francisco, Citrix rounded out its portfolio with the following:

ShareFile, a cloud based file sharing service, aims to allow data to follow workers on any device. This service, which looks like a Dropbox competitor, will feature ShareFile StorageZones and be connected to Citrix Receiver. StorageZones picks data and stores them on private or public clouds depending on security requirements. VMware recently launched a similar effort.

An effort to take Windows business applications and turn them into cloud services from data centers. Citrix said the effort will revolve around a new RemotePC option.

A storefront that aims to deliver corporate apps via a central marketplace that's managed by the enterprise. Users will have self-service access, but be under corporate IT policies.

GoToMeeting HDFaces for the iPad as well as GoToAssist for mobile devices. The goal for Citrix is to push its collaboration tools on the mobile front.

Separately, Citrix also bolstered its cloud portfolio. First, the company acquired Virtual Computer, a startup focused on thin clients. With that announcement, Citrix also launched XenClient Enterprise for its desktop virtualization portfolio.

An effort called Project Avalon also was announced. The plan there is to deliver Windows applications as a cloud service.cquired Virtual Computer, a startup focused on thin clients. With that announcement, Citrix also launched XenClient Enterprise for its desktop virtualization portfolio.

Citrix also rolled out CloudPlatform, a platform as a service plan built on the company's CloudStack, and the added NetScaler 10 to Amazon Web Services.