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Japanese advertising giant Dentsu buys UK-based Aegis for $5 billion

Japanese advertising giant Dentsu has continued to ramp up its global focus after agreeing to a $5 billion (£3.2 billion) deal to acquire fellow advertising player Aegis, according to a statement from the UK-headquartered group.

The move will rapidly accelerate Dentsu’s plans to further expand its presence overseas, as Aegis is particularly strong in Europe, but it has operations across the world. Its business have recently won clients as far and wide as China and Latin America.

“Dentsu and Aegis will be the market leader in the Asia-Pacific region, enjoying a strong presence across Europe and the fastest growing agency network in the US,” said Tadashi Ishii, president and CEO of Dentsu.