Inbound Marketing Strategy

Every business knows it needs to invest in digital marketing and branding in order to be competitive today, but very few take the necessary time to strategize prior to implementation. This can create serious flaws that are not apparent until much later. Why Strategy Matters One way to define strategy is “a plan of action or policy designed to achieve a major or overall aim.” Some business owners and marketing specialists presume they can feel their way through marketing, but a failure to plan is usually a plan for failure. Without a strategy, it’s unclear what the “major or overall … Continue Reading…

Are you looking for a way to cut through the noise and ensure your content actually moves your audience to action? While nothing is guaranteed, you’ll most certainly see an uptick in engagement when you begin working with interactive content. Tapping into the Value of Interactive Content Interactive content refers to content that requires the participant’s active engagement. Instead of just reading or watching something, they’re forced to get involved and interact with the content they’re consuming. What’s most exciting is that interactive content clearly works. According to one study, 81 percent of brands believe interactive content does a better … Continue Reading…

When you take a closer look at the principles of inbound marketing, it is a complete mechanism that engages your prospects right from the first touch point to the stage where they become your brand advocates. With every stage of the buyer’s journey, you must deal with utmost precision as you empower your prospects with the right message wrapped in the most engaging user experience. In addition to serving the right information for your prospects, inbound is also about how you manage the campaign internally to define success at every point. This comprehensive infographic will serve as a guide to … Continue Reading…

There is a word everywhere, ‘content and content marketing’. You are in online business, you must have come across many words, and importantly this buzzword ‘Content Marketing’. Regardless of it, you are quite recently starting with content marketing, or you have been using it for a long time, your content marketing strategy needs to be better than years back for 2017. There are some reasons, better to say many reasons behind it, because – a survey can tell you many things about it. Let us see that. A survey says, more than 70 percent of B2B i.e. Business 2 Business … Continue Reading…

Traditional marketing strategies don’t really work so well with startups, especially because of the limited budget that they have at their disposal and, sometimes, lack of experience. That is why startup entrepreneurs need to be inventive and find new ways of speaking to their customers, as well as continuously attracting new ones. However, there is one concept all businesses should incorporate, regardless of their size and budget: a marketing plan, exactly what to include. Different than a business plan, as it focuses on keeping your customers and winning new ones, a good marketing plan spells out the tools you will … Continue Reading…

The internet has made all the customers “savvy”. Marketers have to innovate every now and then to get attention. The advertising and schemes are on a decline stage and less productive when it comes to actual Conversion. They are now used just to boost retention of the brand in the mind of customers. Now a new era has begun of Inbound Marketing. To be simple inbound marketing is to EARN the attention of the customer and not BUYING it. It is all about making the brand and content CUSTOMER FRIENDLY. The content delivered is more interactive and helping where as … Continue Reading…

A good video can express thousands of words and also engage visitors very easily. Instead of a written document, a visual presentation is always much more attractive and easy to sink into viewers mind. Along with the popularity of videos, the video marketing is now becoming a very effective strategy for online marketers. And here it comes the importance of Animated Explainer Videos. An Animated Explainer Video can be your perfect idea to promote your business to the whole world. By this article, today we will know all about the Animated Explainer Videos and how we can implement it in … Continue Reading…

The Aflac Duck; the Geico Gecko; Flo from Progressive. It’s difficult not to know who these characters are. Not only are they all over TV, but they have their own Facebook pages. They are the “mascots” of three major U.S. insurance companies, and, while consumers tend to ignore most ads, they tend to stop and watch these. Why? Because every ad is a story of the adventures and exploits of these three. Now these three mascots represent a pretty boring industry – insurance. It’s hard to get consumers excited about insurance, and marketing it has always been a challenge. Traditional … Continue Reading…

Regardless of the business you’re in, you’re likely to hear the word ‘strategy’ several times a day; what would your business be without several carefully planned, and expertly executed strategies, after all? One of the most useful approaches you’re ever likely to create, though, is a content marketing strategy – that is, a plan centered around your company’s narrative voice and the way it communicates with potential customers. A business without an audience will flounder quite quickly, and so it’s essential that you take the time to structure such things now. Your content marketing strategy could be the difference between … Continue Reading…

Like most forms of marketing have changed over the last decade, so to as the way in which we work with public relations. In a digital age everything that we do from a marketing perspective has to evolve and adapt into this new arena. For those professionals in the industry the time has now come to also adapt to new changes and one of those happens to be integrating inbound marketing tactics into their PR strategies. 1. Use Your PR materials to generate killer content: Marketing has many different channels to go down and you would be surprised at just … Continue Reading…