Rage Communications walks away VitBits' digital duties

Rage Communications, a full service digital communications agency has bagged the digital business of Wallace Pharma’s OTC vitamins VitBits. Under the new mandate, the agency will create the online marketing ecosystem for VitBits. The chewable multi-vitamin jelly is targetted at children. Rage will begin with an intuitive website followed by a social media presence that aims to sustain marketing efforts. Further, these efforts will be boosted by media campaigns and online sales via established players like Amazon. Rage will also work on building and sustaining the VitBits website’s organic search performance with search engine optimization.

Neville Medhora, VP, Rage Communications said, "It’s not just about selling a jelly vitamin but helping mothers nurture their kids via advise, a mothers' community and access to information that she is actively seeking. We want to be a part of her journey in bringing up her kids.”

Added Vinay Pinto, executive director, Wallace Pharmaceuticals, "VitBits will further strengthen our strong paediatric franchise. With VitBits, we enter the emerging market of paediatric nutrition. VitBits is not just about marketing a product, it is partnering with the mothers in the upbringing of their children.”