Amazon cuts prices of 4K movies and shows days after the Apple TV 4K launches

Whether you have plans to buy the new Apple TV 4K or not, the mere fact that it exists might end up having a positive impact on your bank account. On Monday, Pocket-lint pointed out that Amazon has significantly cut the prices on its 4K movies and TV shows, seemingly in response to Apple's declaration earlier this month that it would charge the same for 4K content as it does for HD content.

Amazon has yet to make any official statement about the changes, but prior to this past weekend, 4K content was often priced at over $30 on Amazon Video. While prices in that range aren't entirely uncommon online, it's hard to explain to consumers why they're paying $30+ on your service when they can get 4K HDR content for $19.99 on Apple's devices. It wouldn't be surprising to see others follow suit in the coming months.