Sunday, 8 July 2012

Raf Simons Explains the ''New Energy'' at Dior.Raf Simons says the focus of his first collection for Christian Dior was to "change the psychology of people who are interested in couture."

Simons may have accomplished that goal: the reviews of the show have been universally positive, and many noted that Simons's work might cause a shift in the way couture is viewed. Cathy Horyn said Simons "gets the most and the best out of couture," while Tim Blanks observed that the designer "can't help himself; he will bring a heart-on-his-sleeve human dimension to this remote and rarefied world."

"I want to make it more dynamic, appeal to a person who has a different energy," he said. "A younger person, in mind, not necessarily in age. And I think couture is very much about curating something unique for women. Fashion is so mass-produced now; I hope there will come a refocus on how people see couture. And I would also hope for a new focus on the craft. . . . It's mind-blowing when you start investigating what is done here. But I want to approach it with a new energy. I'm interested to see how people will pick up on it."