Ryan Seacrest is making the jump to Amazon — at least for his skin-care line.
The television personality and entrepreneur will begin selling his direct-to-consumer brand, Polished by Dr. Lancer, on Amazon’s Luxury Beauty vertical.
Polished is a collaboration between Seacrest and celebrity dermatologist Dr. Harold Lancer, who has worked with Victoria Beckham, the Kardashians and others. It launched in 2017, but has only been available on the brand’s own e-commerce site.
“We brought Polished by Dr. Lancer to market so that men everywhere could experience a little bit of Dr. Lancer’s skin-care genius for themselves,” said Seacrest. “Our new relationship with Amazon marks an important milestone for the brand and will provide easy access to this great product.”
The product offering includes a microscrub for $ 35, a dual cleanse and shave for $ 20, a sunscreen for $ 35, an antiaging serum for $ 55, a lip-care sunscreen for $ 10 and a four-piece travel kit for $ 48.
Other brands on the Amazon Luxury Beauty site include L’Occitane, Calvin Klein, The Art of Shaving, Elizabeth Arden and dozens more.

October is National Fair Trade Month. Why should this matter to you? If you’re making more ethical and informed decisions about the products you buy, whether it’s coffee or clothing, you should know the Fair Trade seal means that the farmers and workers behind the brands are paid fairly, fragile ecosystems are protected, communities are supported, and supply chains remain socially conscious. Add grooming products to your list.

Some of the best and most effective natural ingredients for your skin and hair, including coconut, argan, apricot, and brazil nut oils, are produced by small-scale farmers around the world. If you’re filling your body with organic food and drinking Fair Trade-certified beverages, consider taking the same care for the ingredients you’re slathering on your skin and hair. They’re often a healthier alternative—and easier to find than ever online and at your local stores. Here, a dozen of the best grooming products to treat your body—and your soul.

Keep these portable wipes handy in your desk drawer, camping backpack, or gym bag for an instant refresh anywhere—no water required. In one swipe, you’ll tackle dirt, oil, and head off acne with the antibacterial and antiseptic properties of hero ingredient, tea tree oil. The oil, sourced from from the foothills of Mount Kenya, provides local farmers with a steady income and sustainable farming systems, and it funds area community projects, too.

You don’t have to be a Stark or a Lannister to know that winter is coming. This super-rich hand cream, made with organic shea butter, will soften those wind-cracked hands and leathery winter skin with the healing power of vitamins A and E. The brand also works closely with women’s cooperatives in Benin, West Africa, to provide income, health benefits, and education to the community.

You may know this iconic brand for its line of organic castile soaps, but the more recently introduced Magic Balm is an equally stellar find. Apply a coating of this solid salve to new tattoos, gym-induced chafing and other assorted dry patches—from shaggy cuticles to scaly elbows to sandpaper heels—and they’ll instantly be smoother. The easy-to-use tin is chock full of organic ingredients, including beeswax, and oils from coconut, avocado, jojoba, olive, and hemp. The Fair Trade coconut oil sourced from Samoa even helps local farmers improve their land and diversify their crops.

Night time is the best time to heal the damage we do to our skin all day long. Apply just a few drops of this serum before you hit the sheets will repair damaged skin, even out your skin tone, and reduce everything from redness to sunspots. (Find out why serum is the one grooming product every guy needs.) The organic oil trifecta of softness—coconut, avocado, and rose hips—absorb quickly.

A moment of truth here: The aluminum in your nuclear-strength antiperspirant that keeps your armpits dry could be harmful in high doses. Most other natural deodorants use baking soda to eliminate the bacteria that causes smells, though they can mess with the pH of your skin and give you rashes. This magnesium-enriched stick glides on easily, and attacks the bacteria that causes odor, leaving a deep and woodsy scent behind.

Tender lips shouldn’t be coated with a harsh petroleum. We like the ultra-smooth texture of this vegan balm that protects your smackers with a light and easy formula of Fair Trade sunflower and coconut oils. Vitamin E will heal the rough stuff and the stimulating mint flavor will keep your mouth feeling fresh.

Get the dirt out with a natural scrub that’s tough on oil on your skin. This cleanser combines ethically traded virgin coconut oil, sea salt, and sugar for gentle exfoliation and deep cleaning that’s easy for everyday use. The brand sources the coconut oil and other ingredients through cooperatives in West Africa that empower women.

Give your stressed locks a break from the drying detergents found in most shampoos. This natural formula contains Free Trade honey and linseed to add shine and softness to your hair. It even naturally moisturizes without weighing down your hair. Best of all, like all Lush products, it’s made by hand.

We know, it almost seems contradictory that a natural hair styling product can control and define your unruly hair. But this formula of aloe, organic hemp seed oil, cocoa seed butter, and other earthy ingredients can tame your mane as well as your beard. (Check out: How to Tame Your Wild Beard.) You’ll appreciate the fresh scent in addition to the fact that the company uses sustainably sourced ingredients and donates a significant portion of its profits to charitable partners. Your beard will feel better, and you just might, too.

Great shaves start with a slick surface. Razor burn or bumps? Consider trying out this cream. The natural shea butter helps moisturize skin and creates a protective coating between your face and the blade. Bonus: Ten percent of this brand’s sales go to helping women-led businesses, or The Sofi Tucker Foundation, that helps organizations aimed at economically empowering women and their communities both across America and in Africa.

You have to hand it to this California-based brand. It’s been a pioneer in sourcing ethical and natural ingredients—and continue to expand its offerings, including this tooth paste introduced last year. Inside: 70 organic ingredients, including Fair Trade and organic coconut flour and coconut oil. And, if you were wondering if it was: vegan, fluoride-free, non-GMO certified, NSF-certified, a minty paste that uses coconut flour and coconut oil to leave teeth feeling clean and bright? Well, you’re in luck.

Everyone wants to look their best, but let’s be real—time is fleeting, and using a ton of different products to look sharp can get aggravating. Plenty of products claim to be all-in-one, but it’s hard to tell exactly which live up to its claims.

After rigorous testing, we’ve rounded up 20 of our favorite multitasking products for your cabinet. You can thank us later.

No grooming ingredient compares to powder: Its sweat-absorbing, skin-soothing, friction-stopping powers make it an obvious choice for the active man (and the just plain sweaty man, too). Yet, powder-based products might not be on your shopping list. That’s partly because some powders are masquerading as creams, lotions, fragrances, and hair products—and it’s up to you to seek them out.

Luckily, we did that for you and identified some of the best powder products on the market. These seven will soak up odors and sweat, and leave you feeling more confident than any other product could. (Take that, beer!)

Sweat Stopper: Gold Bond No-Mess Body Powder Spray﻿

Ever get out of the shower post-workout and find you can’t stop sweating? This body spray from Gold Bond will leave a fine sheen of powder over your body that’ll absorb moisture while delivering a hint of skin-tingling menthol. You’ll feel comfortable and cool for the first time in this godforsaken, nationwide heat wave.

Lush has created a terrific antimicrobial product that neutralizes foot odor. Their powder utilizes kaolin (clay mineral), powdered herbs, and tea tree oil to keep your feet hydrated, while blocking moisture and preventing it from accumulating, warding off bacterial infections. Wear it daily, or just when you need it most, like pre- and post-workout or in the height of winter, when your dogs are buried in boots all day.

Pinaud Clubman is a legacy brand in the powder biz, and its signature product will keep you feeling and smelling fresh in the nether region. A mix of cornstarch, zinc oxide, and kaolin soaks up moisture, prevents chafing, stops itches, and calms the skin. Wear your underwear when applying so it catches the loose powder. Otherwise you’ll have a snowfall around your feet. (Though they’ll benefit from the powder, too!)

Since you need not shampoo daily (it’ll dry out your hair and strip it off its good oils), you might need a little boost between washes to soak up the excess bad oil that weighs hair down. After rinsing and drying your hair, sprinkle in some of this hair powder, which in turn texturizes the hair and gives it a lift. You can even mix it with other dry-application stylers for a grittier, tousled finish.

If you’re a little too oily in the brow, then you might benefit from this pore-minimizing, anti-shine lotion. The powder base lowers oxidation within your pores, which prevents clogging, absorbs grease, and tightens the pore walls. It’s especially effective if you’re heading on a date or job interview; they’ll never see you break a sweat.

If you’re tree-trunky in the legs, you know a thing or two about thigh rub. It sucks. It happens when you work out; it happens in the heat; it happens when you wear shorts. And it leaves you walking bow-legged to avoid any added irritation. This powder-based cream dries onto your legs and creates a moisture barrier atop the skin. It doesn’t dry anything out, but it does halt moisture and neutralize friction. (And in turn, it prevents added funk in the area, too, since there’s a shortage of moisture.)

Run around town looking for a boutique body wash? Not you. So, since you like your shopping trips short and sweet—and you’re already at Target, CVS, or your drugstore of choice—you may as well stock up on your grooming supplies, too.

As an offensive lineman in the NFL, New York Giants guard Justin Pugh is always down in the trenches doing the dirty work of slamming blitzing defenders to the turf.

But when he’s off the field, Pugh is as clean-cut and well-groomed as anyone in the league.

The 6’4”, 301-lb lineman usually sports a close-cropped haircut and a finely groomed beard—and that’s by design.

“Don’t force anything and make the attributes you have work for you,” Pugh tells Men’s Fitness. “A lot of guys will try to grow out a beard, and it ends up all patchy and it doesn’t work. I’ll think, ‘What are you doing?’ I have a good beard, good head of hair, so I ride that wave. I’m not getting a bowl cut, like I’m Lloyd from Dumb & Dumber. Work with what you have and play to your strengths.”

Staying well-groomed is more than just a one-off thing for Pugh—he suggests all guys treat their style and grooming habits as a serious routine.

“Keeping yourself put-together is a lifestyle choice and you’ve really got to stay on top of it,” Pugh says. “It’s not just like, ‘Oh, this week I’m going to be good. Next week I won’t.’ It’s like working out or anything else—you have keep a good regimen and good grooming habits. Whether that’s taking care of your skin, your hair, your beard—it all comes into it.”

Pugh spoke with Men’s Fitness about his essential style advice, his gameday grooming routine, and why a hat can be your best friend on a bad hair day.

MEN’S FITNESS: What’s your gameday or game week grooming routine like? Do you have any “grooming rituals” you always stick with?

Justin Pugh: I try to get everything done before game day itself. So every Friday, before we play on Sunday, I’ll get my haircut. I’ll trim my beard up and get it looking good. I try to get it done on Fridays, so I don’t have to stress about it. Because normally we travel on Saturdays and so even if we’re in a different place, I already have my same routine. I get my haircut at the facility and I trim my beard up at home, and it works out perfect for me. Come game day, maybe I’ll like take a straight edge and kind of line up my beard a little bit, because that’s when you get the five o’clock shadow.

We’re playing in front of millions and millions of people every week. So you’ve got to make sure you’re looking good. That one shot in the very rare instance I’d score a touchdown and they zoom into my face—I’d want them to think, ‘Ah, he’s got a good beard’ [laughs], so it works out.

How did you get involved with Conair, and what have you enjoyed about your partnership?

I actually got started as a rookie. My best friend’s mom used to work for the company and got me involved. Before we even started things up I used Conair products. Guys everywhere can probably can attest to this, but once you find something that you trust that you like to use, you’ll stick with it until the day you die. It was kind of a match made in heaven. I’ve been using the Conair Man I-Stubble and Trimmer, and it’s great. To go out and endorse something I actually use and I can say I personally like, it makes an easy transition.

Courtesy of Conair

What’s your grooming and style routine when you’re getting ready for a night out? What advice do you have for guys looking to stay sharp when they go out?

I just started dating my girlfriend, so I’ve got to make sure I’m staying on-point, because she’ll call me out for it. But when I go out in public it’s the same thing about going onto the field. When you’re out in public, people are going to meet you for the first time, and no matter what people say, you judge a book by its cover. And you don’t want to do that, but at first look you are going to kind of get a thought formed right away, like, ‘Oh this person is well-kept-together or they’re a bit of a mess.’ You have those preconceived notions. Obviously, you can break down those barriers once you get started. But why not start out on a good foot? That’s something that I take pride in. Before I go out I always make sure I’m lined up.

What about those days when you’re not feeling your best, or having a bad hair or beard day? What advice do you have for dealing with one of those moments?

Sometimes a hat can be your best friend.

No, seriously: When I’m going to work in the morning, you don’t have to be dressed up for work in our business. So I’ve got sweat shorts on and maybe a T-shirt, and I’ll just throw a backwards hat on, and then I’m good to go.

Spend enough time outdoors this summer and you’ll get at least a little red, even if you’re diligent about sunscreen.

Here are six ways to get relief, from scalp shampoo to post-sun cooling gel that’ll keep your skin hydrated while helping you maintain your tan.

Sachajuan Scalp Shampoo

Men with short or thinning hair often end up with scalp sunburn, which can trigger dandruff. The salicylic acid in Sachajuan Scalp Shampoo ($ 28) works as an exfoliant to clear away flakes, while the ginger extract curbs inflammation. [amazon.com]

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CV Skinlabs Rescue + Relief Spray

Spray this water-thin CV Skinlabs Rescue + Relief Spray ($ 34) on peeling skin to alleviate itchiness on your face and body. The cooling sensation comes thanks to ingredients like turmeric, aloe, and cucumber. Pro tip: Store it in the refrigerator for some extra aah. [amazon.com]

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Korres Greek Yoghurt After Sun Cooling Gel

Korres Greek Yoghurt After Sun Cooling Gel ($ 26) contains real Greek yogurt to help hydrate skin and ease the heat—and it promises to make your tan last longer. [amazon.com]

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Eir Sunset Oil

No matter how fussy you are about SPF, the sun will always inflict some harm to your skin. All-natural Eir Sunset Oil ($ 35) contains essential oils (olive, coconut, jojoba) and vitamins for healing, plus it will help repair damage and dryness caused by salt and wind. [amazon.com]

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Kiehl’s Age Defender Eye Repair

The skin around your eyes is thin and sensitive, and being out in the sun can cause the area to swell. Dab a little Kiehl’s Age Defender Eye Repair ($ 30) along the under-eye, post-outing (and during your regular morning routine). Its rye seed and linseed extracts help to strengthen and de-puff. [kiehls.com]

You might not think you run hot until the humidity kicks in and that thin veil of perspiration creates a Rorschach test on the back of your nice dress shirt. Or your forehead starts dripping like an ice cream cone on asphalt.

Don’t curse your interior cooling system, when you can rig it with these grooming products designed to help cool your temperature and keep you looking fresh.

Keeping your pits fresh in the heat is no easy feat. But when you’d rather not unleash chemical warfare on your underarms, this natural formula deodorant harnesses botanicals like peppermint, rosemary, grapefruit, chamomile, and lemon to keep them feeling clean. Eucalyptus fights the odor-causing bacteria and baking soda absorbs sweat.

Beards can feel like a face fleece in the heat, but dragging a sharp piece of metal across your mug isn’t exactly a dip in the pool, either. Luckily, Gillette added a cooling, lubricated strip to this new disposable razor that also boasts a pivoting head and a non-slip handle so your shaves are smooth and refreshing. They’re packable and affordable.

Keep these handy, portable wipes stashed anywhere you think you’ll need a quick pick-me-up. The rough side scrubs away bacteria from your face or body. Use the mentholated flip side to leave a tingly feeling behind.

Here’s news you can use: Dirt acts like a magnet to dirt. That’s why the Japanese Tanakura Clay and charcoal in this wash is so good at drawing out the pore-clogging gunk from your sweaty summer skin. The lauric acid will keep your face smooth from bumps and blemishes.

No more red-faced returns to the office after your lunchtime workout when you use this wash. Consider the arctic feel of the mentholated formula your motivation for running extra miles on the treadmill. The invigorating sensation stays with you, even after you head into the sweaty streets.

So this powder doesn’t have a frosty mentholated feel like most of the other products in this roundup—and that’s probably a good thing. But it does have cornstarch to soak up sweat in your nether regions or wherever perspiration and friction equal chafing.

Toner isn’t fussy. Just the opposite. It’s the quickest way to the remove dirt and oil that your face cleanser leaves behind. Naturally refreshing elements, like mint, cucumber, and witch hazel combine like a power trio to help clear up redness and slow down your excess oil production.

You’ll get that just-brushed feeling every time you swipe this mint-infused and moisturizing balm across your smackers. Coconut oil, beeswax, and shea butter will improve softness, and the bonus zinc oxide will keep your lips safe in the sun.

Pack this TSA-friendly pouch when you head away for a long weekend. No matter what your destination, the triple play of pre-shave oil, moisturizing shave cream, and post-shave soother in one won’t clog up your razor—or your Dopp kit.

Those tired, puffy eyes will betray your long night of beers and burritos. Freshen your face and erase your regrets in just 10 minutes with these gel patches designed to reduce inflammation, improve blood flow, and fill out fine lines. Forsake last night’s brew for this healing cocktail of peptides, ginko biloba, and Icelandic minerals.

When your head heats up, it’s difficult to regulate your temperature. Just a squirt of this tingling formula feels like rubbing an icy mint on your scalp. Use it in tepid water to really feel the chilling effects.

When it comes to getting the perfect shave, you know not just any tool will do. You need the right grooming products—that includes a razor, shaving cream, brushes, and after-shave balms. But sifting through all the products in a store or online can get overwhelming when all you really want is to get the best, fuss-free shave possible.

Luckily, there are a few places that make all of this a little easier on you—and your stubble–like The Art of Shaving.

This shaving cream is made to soften and lift your hair for a close and comfortable shave. We love this product because it can be used with or without a shaving brush; it’s also free from synthetics and dyes. As a bonus, it qualifies for the brand’s replenishment service, which allows you to save money with every purchase.

Using a shaving brush to apply your cream will give you a closer shave, because it lifts your beard and generates a rich, foamy lather. The Black Pure Shaving Brush is designed to retain water to help soften your beard; it’ll also lightly exfoliate your skin.

Cleansing your hair can strip valuable moisture. But this shampoo, formulated with a special blend of rosemary, peppermint, and eucalyptus essential oils actually promotes hair growth and leaves your hair with a natural shine.

It’s imperative you prep your skin before you shave. This Bergamot Neroli Pre-Shave Oil will provide a protective layer to prevent against irritation and razor burn. It’s infused with citrus and sweet floral notes for an awakening scent. You can also get this product as frequently as you need, thanks to The Art of Shaving’s replenishment service.

Made with glycerin, coconut oil, and essential oils, this soap conditions skin while simultaneously removing dirt and oils with each use. A must-have product, this soap also falls under the replenishment service to save you money.

Gel pomades are a great addition to any man’s grooming arsenal. The Gel Pomade Hair Styling Product provides medium hold, making it easy to reapply and style throughout the day. Infused with juniper oil, your hair will be left with a light shine and noticeable body.

While you’re at it, give the rest of your body some TLC. The exfoliating sponge is made of soft knit sisal fibers with a lightweight flexible design for the ultimate cleansing experience. It’s also super affordable, so stop using your hands and pick up this sponge.

If you’re all about the wet-shave experience, this soap is right up your alley. Each use creates a rich foamy lather that helps to protect your skin from irritation and razor burn. Formulated with glycerin and coconut oil, its free of synthetic dyes and alcohol. As a bonus, the teak wooden bowl helps to keep your soap secure in various environments.

They’re as utilitarian as it gets, and no guy is going to complain about looking and feeling better—the benefits are immediate and visible.

So, let us help you help him: If you want to gift him something impressive, browse our favorite products of 2017.

1. For the essence

If you want to start him on a new scent, Cartier’s L’Envol de Cartier Eau de Parfum is an obvious choice: It’s woody with a pinch of honey and musk to keep things sweet but broody (from $ 90, cartier.com). Alternatively, stick an Old Spice Classic Solid Deodorant (from $ 4, oldspice.com) in his stocking, too, for a scent that masks his natural musk but won’t overpower the cologne.

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2. For the beard

Everything he needs for his beard—except the trimmer—is in the “Man Sack” from Tiny Kitchen Soap Co: balm to tame flyaways and style, oil to soften the hairs and skin, and mustache wax for a fancy twizzle ($ 34.99, tinykitchensoap.co). For the detailing (or for scruff, if he wants a clean trim), snag Conair Man’s 13-piece All-In-One Grooming System—it even has a nose- and ear-hair trimming attachment ($ 19.99, conair.com)

Few bar soaps compare in size and effectiveness to Duke Cannon’s Big Ass Brick of Soap, and it’s no surprise we like the ones named “Naval Supremacy,” “Big Ass Beer Soap,” and “Big American Bourbon Soap” ($ 9, dukecannon.com). They smell incredible, and a six-pack ($ 33) might last till next year’s holidays. If you’re gifting for a body wash-loving guy, get him the Lqd Body Wash and Coffee Scrub Gift Pack. The body wash boasts coffee extract, aloe, jojoba, and avocado oil to keep skin soft while banishing dirt and grime, while the scrub rejuvenates and sloughs off dead skin. Together, they’re a match made in heaven. ($ 50 for 500ml body wash and 150g scrub, lqd.co)

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5. For the bare face

If you want to go all out, get him the RAZR Pro Lather Machine ($ 263.92, andis.com) that builds a barbershop-caliber lather—and a hot one, too—for the smoothing, soothing-est shave. You’ll also want to pick up the shave concentrate that goes with it—it goes a long way (from $ 10.79 on overstock.com). As for blades, start him on a Harry’s subscription, so that he gets top-shelf blades and cream, replenished at healthy (that is, hygienic) intervals (from $ 3 per month, harrys.com).

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6. For the hands

The new kid to the U.S. market comes straight from the Holy Land: Maapilim’s Hand Cream ($ 27, maapilim.com) uses ingredients from the Dead Sea to soothe your mitts and to retire dead skin while letting your healthy cells float to the top. (Plus, it has a scintillating bergamot-and-vetiver scent.) Ursa Major’s Perfect Zen Body Lotion ($ 26, ursamajorvt.com) is a super-natural healer as much as it is a body soother. (But use it for both!)

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7. For the teeth

Goby’s All-Black Brush Kit ($ 60 with subscription, goby.co) will keep teeth pearly white, and a quarterly subscription (once every three months) will ensure a new brush head arrives at hygienic, ADA-endorsed intervals. The kit comes with a brush, head, charger, hygienic stand, and head cover. Plus: It’s sleek as hell.

The most essential skincare regimen includes three things: cleansing, exfoliating, and moisturizing. You need to cleanse in the morning when you wake up, and again before bed. This will clear the pores of any buildup from your pillow and from the oils and sweat you produce, as well as environmental toxins and grime. Plus, you need to “cleanse” the canvas to which you will apply other products for them to be effective.

After washing, you should exfoliate the skin—but only twice a week. This gentle abrasive cream will remove dead skin cells and keep them from clogging the pores, while promoting your healthiest, most youthful cells to the surface of the skin.

Afterwards—morning and night—always rehydrate with a moisturizer, to nourish the cells, restore moisture (it’s all in the name), and create a protective layer atop the skin that prevents toxins from entering the pores.

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2. At night, wear a denser cream

You can substitute your evening moisturizer application with a night cream, which is packed with extra nutrients that your cells can absorb while you sleep. It’s important to have a bedtime skincare strategy, too, because your cellular regeneration happens much more rapidly while you sleep. This is why you often wake up to find that a skin abrasion has healed while you slept, as opposed to persisting all day long with little improvement.

Talk to your dermatologist to see if you should start a nightly retinol regimen. Retinol is a vitamin A derivative that nearly all dermatologists deem “the miracle anti-aging product”. Extended retinol use has actually reversed fine lines, wrinkles, dark spots, and acne. But there are many precautions you need to take with retinol: avoid sunlight without sunscreen, only wear it at bedtime, and, if you have light skin, prepare for a little skin peeling while you adjust to it. That’s why it’s important to talk to your doctor, and have him or her prescribe the cream s/he thinks is best.

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4. Get lots of sleep

On the topic of bedtime: It’s important to get lots of sleep if you want youthful-looking skin. Seven or eight hours are essential, every night. Your body—every function, not just skin cell regeneration—needs this time to recharge, and if you routinely miss out on a full night’s rest, you’ll start adding years to your face, since you’re robbing your skin of all the precious time to help itself. You can’t “earn back” lost sleep, either: You need to be in the habit of consistent, full night’s sleep.

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5. Always wear SPF

UV rays are one of the biggest offenders to your skin. With every tan or burn, you’re mutating the cells, aging them faster and faster. Block these damaging rays with an SPF-packed moisturizer, to minimize the onset of wrinkles, dark spots, and rough skin. It’s your single best defense, and will have you looking 10 or 15 years younger than your peers when you’re 50 or 60. (But only if you start when you’re young).

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6. Level up with serum or a mask

If you want to take your regimen beyond the traditional three steps, consider buying a serum or mask. A serum is a lightweight, nutrient-dense liquid that penetrates all three layers of the skin (unlike moisturizer, which sits atop the outermost layer) and boosts collagen production to help keep skin firm and youthful. Apply serum after cleansing, but before moisturizing. (We like Dermalogica’s Multivitamin Power Serum.)

Whereas serum is like a super-moisturizer, a mask is like a super-cleanser. Funnily enough, you need to cleanse the skin before applying a mask, but then the mask does some vacuum-like deep cleaning and drying out of the pores that no routine cleansing can accomplish. Leave a mask on for 10-15 minutes as it tightens, then wash it away and hydrate the skin immediately after. This once-weekly regimen will keep pores clear and will prevent blemishes that wear out and age the skin. (Try Brickell’s Purifying Charcoal Face Mask.)

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8. Drink lots of water

Just as you need ample sleep to keep your skin looking youthful, you need to stay ultra-hydrated to keep your body functions fully nourished. Dehydration leads to dry and brittle skin, acne, slowed repair, and more. There’s a reason so many models have gone on record saying that their “secret” is drinking lots of water. It flushes toxins from the body, delivers nutrients, and keeps you looking youthful on a daily basis—and longterm.

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9. Cut back on caffeine, added sugars, and alcohol

The antagonist in your quest for youthfulness has three faces: caffeine, sugar, and alcohol. These vices dry out the skin, clog the pores, and compromise sleep (which, as you know, is a detriment to your youthful appearance). Natural sugars found in foods like fruits are OK, but it’s the processed foods and added sugar you need to watch out for. So, since you’re presumably well-rested already, limit yourself to one morning coffee. Then, since you’re so responsible, try sticking to just one glass of wine with dinner, and skip dessert.

Long gone are the days when men had to siphon off facial moisturizers, serums, and hairspray marketed to women that they found in the medicine cabinet. There are a bevy of products out there for men in masculine scents: cedar, tobacco, leather.

However, there’s a big group of guys who don’t want to smell like a cigar club—and an equal number of women who eschew sweet, floral scents that are sold to the fairer sex. Over the last year, the products in my bathroom have shifted to almost exclusively unisex. The scents tend to be clean and herbaceous, and all the products are on the must-have list (instead of nice-to-have—I wouldn’t know firsthand, but I have yet to meet the guy who needs four kinds of beard oil). Check out some of our current favorites, below, that you’ll want to add to your regular routine.

EIR NYC Pitted DeodorantThis Brooklyn-based all-natural unisex brand has quite a few products I use on the regular, particularly the Surf Mud Pro face stick for SPF protection and the fizzy Active Face Wash. But it’s the deodorant I’m particularly crazy about. It comes in a biodegradable tube, and is non-obvious enough that I can throw it in my bag if I know it’s going to be a hot one. The protection is as good as I get from drugstore brands, and I love the smell of evergreen trees and sand, reminiscent of the northern coast of California. This is the sort of thing I stock up on and give to my friends to try.

Maapilim Facial Mud Mask
If you haven’t tried a mud mask before, you’re going to love it. Cake this stuff on, which smells soothing, like a ceramics studio, wait until it gets dry and matte, and wash it off with a cloth. Clear pores and oil-free skin await, which makes this a summer must-have. Getting it off can be a bit of a production, so if you’re short on time in the morning, rub some across your nose and chin, have coffee and brush your teeth while it dries, then wipe off the mud and go.

Sachajuan Dry Powder Shampoo
There are some mornings that a full post-workout in the shower isn’t in the cards and the best you can hope for is a paper towel wipe-down and forgiving coworkers. On those days, I add one more thing to the express itinerary—dry shampoo. These products are supposed to give you a quick refresh and soak up some scalp sweat. Fair enough. But often, they come out too powdery and you turn out looking like an 18th century barrister. This spray comes out fast, cold, and mostly clear. Plus, it gives your hair a little lift and style as it dries.

Youth Corridor Ultimate Antioxidant C Boost Serum
I’m 34, but a few months ago I realized there were lines and sagging on my face that made me look (and feel) quite a bit older. So I’ve been pretty religious about applying a few drops of this serum to my mug every morning, and man has it made a difference. My skin looks brighter and it’s more resilient, especially when I spend the whole day in the sun. And it feels healthier to the touch. It’s pricey, but a bottle should last you about a year.

Relatively speaking, there are only a handful of guys on this planet whose grooming routines are truly dialed in and optimized for everything. The rest of us could probably use a little help. If your dad, or a dad you’re shopping for this Father’s Day, is among that number, help him out with one of the 10 gifts below, all of which were selected because they can help him look a little more handsome, spend less time getting ready, or improve on the tools and products he’s been using for decades.

For most men (and plenty of women), hair is a source of pride—but it’s a finite one. We must come to terms with the fact that, as we age, this pride source thins, recedes, falls out, and sometimes vanishes completely.

Protect your skin from the sun, and help heal it when you forget. From inexpensive but powerful sunscreen to lip balm with SPF and post-beach essentials,Â these five grooming products are must-haves for your time in the sun (and after it) this year.

Thereâs no rolling luggage on the trail. Everything you bring must be lightweight and utilitarian. From dry shampoo to bug repellant and on-the-go cleansing wipes, here are five grooming products you need to pack in your backpack, no matter what trip youâre heading on next.

If you use a moisturizer religiously yet your face still looks dull, itâs time to add a serum. Theyâre light and thin, and specifically formulated to penetrate skin, smoothing out your rough spots.

A pack of disposable razors and a potent aftershave just wonât cut it anymore. Thatâs why we teamed with ourÂ well-groomed friends at Huckberry, one of our favorite online shops, to curate a list of quality products for the hirsute or the clean-shaven.

When you think of losing your hair, you may think of those commercials led by a guy whoâs not only the president of the club, but also a client. Then thereâs those over-the-top contraptions that cost more than a mortgage payment and sit atop your head âfor only three minutes a dayâ (for the rest of your life). If those donât come to mind, thereâs a battery of drugstore treatments that are proven to work, but leave your hair feeling greasy and flatâthe opposite of that you want when managing thinning hair.

There is no doubt as the weather cools down, the air gets dryer, and the wind whips around with brutal force, your skincare needs shift. You can have dry, flakey skin and itchy, ashy patches. So every winter you do something about itâyou buy lotion, maybe you turn down the temperature of the water during your showers, and you dust off the humidifier to emit moisture while you sleep.

You wouldnât use a shampoo as a face wash or a moisturizer as a hair gel â but maybe you should. âWeâve been programmed to require separate cleansers for face and scalp,â says Jeremy B. Green, a Miami-based dermatologist, but you donât need a million things in your gym bag or shower. With the right ingredients, a product can work well for hair, face, and body. For example, a cleanser with a hydrating ingredient like coconut oil can pull triple duty, providing enough slip for a shave, purging dirt without drying, and giving hair a thorough clean. And a face moisturizer with an emollient like shea butter can double as a styling tool for your hair or beard. âSoftening your beard and the skin underneath with a moisturizer helps a beard grow better and look healthier,â says Oscar Blandi, the New York grooming specialist who has tamed Jimmy Fallonâs mop. Here, weâve made things even simpler by finding three products that, together, are all you need to look your best.

When it comes to improving your overall health, thereâs a lot you can do. You stop drinking booze if you have liver problems. You avoid cholesterol if you starts showing signs of heart disease. So why do most men continue to completely overlook the massive organ that holds it all together? Itâs time we break down what should be going on with with your skincare routine.

You wouldn't use a shampoo as a face wash or a moisturizer as a hair gel — but maybe you should. "We've been programmed to require separate cleansers for face and scalp," says Jeremy B. Green, a Miami-based dermatologist, but you don't need a million things in your gym bag or shower. With the right ingredients, a product can work well for hair, face, and body. For example, a cleanser with a

Like most men, you have your favorite shaving cream. Your preferred beard oil. Your tried-and-true aftershave. You probably also have your favorite cologne. On a case-by-case basis, this is a good thing. But taken as a whole, the crash of competing aromas can be overwhelming, if not headache-inducing.

The morning struggle is real. We get it. But whipping out a full makeup kit, complete with an eyelash curler and pencil sharpener, isn’t just distracting to people around you—it’s also pretty unsanitary and maybe even a little dangerous (moving train, vulnerable eyeballs…need we go on?). Don’t be that person. Here, the must-know rules for primping and grooming on the go.The latest from allure.comMillionaireMatch.com – the best dating site for sexy, successful singles!

This weekend, The New York Times published a piece on the rise of postpartum grooming, aka the practice of bringing a hairstylist to the hospital after giving birth. It seems more and more women are choosing to have professionals make sure they look their best for those first pictures with their newborn.

For someone who doesn’t have a baby, this all could come across as a bit excessive. Really, how can someone be worried about frizzy hair when they’ve just delivered a new life into the world? The Times piece points to a preoccupation with famous new moms, like Kate Middleton, who managed to look impeccable and paparazzi ready when she exited the hospital with her daughter, PrincessCharlotte, only hours after giving birth. Instagram is another likely culprit, as many birth announcements are now broadcast on social media within minutes of cutting the umbilical cord. But in my own experience, the pressure to look presentable so soon after such a strenuous task—it’s called labor for a reason—didn’t come from the Internet or from celebrities, it came from other moms.

When I was approaching my due date earlier this year, I called my cousin, who had a daughter a few months back, to ask for her advice on what I should pack in my hospital bag. She listed a series of must-have items, which included a comfortable robe, warm socks, and fresh linens, before saying to me, in the most serious of tones, “Do not forget to bring some mascara. I forgot to pack mine and I looked so tired in my photos.” Until then, I hadn’t even thought about taking makeup to the hospital, I was too anxious thinking about contractions and C-section horror stories to care about what I would look like afterward. But she raised a valid point. Those first photos with your baby last forever, and who wants to regret looking terrible in them for a lifetime? I hung up and jotted down “makeup bag” on my packing list.

Another friend who has a one-year-old son shared her prepartum grooming strategy: After she had her first contraction, she called her doctor—who told her she was still hours away from having to go to the hospital. He suggested she walk around her neighborhood in order to speed up the process, and so she strolled to a nearby nail salon. “It was the perfect way to kill time until the contractions got closer together,” she said. “Not only was it relaxing, but I was also all set for the photos.”

While most postpartum snapshots are taken by family members, some hospitals now offer the services of a professional photographer to immortalize the moment. Instead of fuzzy iPhone photos, these pictures are taken with a bright flash, making the pressure to look good seem that much more intense. A fellow coworker tipped me off about the hospital photographer in advance. Earlier this year, she was pregnant with her second child, so she already knew to prep in advance. While she didn’t book a blowout in the hospital for fear of being perceived as too high maintenance, she did book one for just before she gave birth. “I wanted to feel my best,” she says simply. “And I got a pedicure, too—because who wants to stare at unpolished feet while pushing?”

In the end, I didn’t have much time to weigh the decision. My daughter, Paloma, surprised us all by deciding to come one week early. And while I didn’t enlist the help of a professional hairstylist, I will admit that when I felt the first twinges of a contraction, I jumped in the shower and proceeded to blow-dry my hair in anticipation. Of course, after seventeen hours of labor, the blowout didn’t exactly hold up. I also skipped on applying mascara, thankfully, since I cried my eyes out after my daughter was handed to me. But looking at those first photos, I don’t notice my sweaty hair or my red puffy eyes. Instead, what I see is the look of absolute love on my face as I met my baby for the first time. And really, what’s more beautiful than that?

On a crisp late January evening in Paris, in a sprawling bar, Le Perchoir, spanning several stories high above the streets of the 11th arrondissement, pro kiteboarder Youri Zoon ambles in for his interview. As we talk, the bar fills up with a who’s who of Parisian cool, posing for photos and sipping bespoke cocktails: fashion industry savants, women in faux fur and big felt hats, avant-garde musicians. We’re here to celebrate the 30th anniversary of Biotherm Homme, a high-end French skincare brand (disclosure: I was there as a guest of Biotherm Homme).

Youri’s passionate about his sport, and his enthusiasm shines through in his lack of canned responses. We talk about kiteboarding more than we do moisturizer. As the face of Biotherm Homme’s Total Recharge line and the subject of the brand’s new 360-degree Oculus Rift video (shot using six GoPros strapped to his head), Zoon’s life exposes him to all the punishment that wind, salt and sun can bring. Between his extreme activities and frequent air travel, Zoon’s skin is no stranger to fatigue and dehydration — this guy legitimately needs cold weather skin care.

Biotherm Homme’s choice of Zoon over a more recognizable celeb or model got me thinking about the kinds of men who’ve appeared in grooming campaigns over the years. How do brand ambassadors reflect men’s evolving attitudes toward grooming? I decided to take a closer look at some of the most iconic faces from the past 30 years of marketing grooming products to men. I’ve included men’s underwear ads in this roundup because, as intimate and personal products that haven’t always been marketed directly to men, they follow a similar trajectory to grooming ads, addressing men’s appearance-related aspirations through a focus on the male physique of the moment.

Putting Men In The Picture

In 1985, when Biotherm Homme’s first product, an anti-wrinkle cream for men, launched, only about a quarter of all men’s products were actually purchased by men, so marketing campaigns for men’s grooming products inevitably targeted women.

Women were still the focus in 1990, when Chanel launched a campaign for its new men’s cologne, Egoiste, in which the male subject never actually shows his face. The ads represented a shift for the brand. Arie Kopelman, then-president and chief operating officer of Chanel, spoke to the New York Times in 1991 about the campaign, explaining that, “The focus has always been on the women’s products. Until now, we’ve never put any marketing power behind the men’s fragrances.”

Mark Wahlberg for Calvin Klein, 1992

In 1992, long before Bieber ever slunk around in CK boxers, Calvin Klein introduced Mark “Marky Mark” Wahlberg into its campaigns, and the rapper/actor’s abs as captured by the late legend Herb Ritts helped sexualize — and popularize — something as previously mundane as men’s underwear. Then-Calvin Klein Senior VP Neil Kraft, who was behind the Wahlberg campaign, recently explained to AdAge: “[Wahlberg] appealed to women, he appealed to gay men and he appealed to men who wanted to be him.” The campaign had a massive impact on the men’s underwear industry, boosting sales “exponentially.”

Tyson Beckford for Polo, 1993

With their Tyson Beckford campaigns, the all-American Polo Ralph Lauren brand introduced a face and a muscular, sculpted physique who could play Marky Mark’s game while giving the alpha male a distinctive new look. Beckford helped define the ’90s, to the point that in 2014 he was named by Vogue as the No. 1 male model of all time.

Larry Scott for Acqua di Gio, 1997-2007

Larry Scott was the face of Armani’s Acqua di Gio for a decade. He pioneered the now-iconic “wet guy” look, and it’s been a go-to for marketing men’s fragrances ever since. We don’t really know if he’s been rolling around on a beach, if he just surfaced from a deep dive or if he just stepped out of the shower, and it doesn’t really matter — we see the wet guy up close, with beads of water trickling down his face. He must smell good.

David Beckham for Armani, 2008

David Beckham was the face of Armani, and just about everything else, in the late 2000s. “The biggest metrosexual in Britain,” according to the man who coined the term, was also husband to a woman successful in her own right, a tattooed father and a legendary retired soccer player. Appearing in ads for Pepsi, Samsung, Adidas and Burger King, H&M and more, he represented the male ideal on an international scale: accomplished and attractive, with rebellious sex appeal. His signature scent, Intimately Beckham for Him, which launched in 2006, was one of the first male celebrity scents on the market.

Clive Owen for Bvlgari Man, 2010

With its campaigns featuring Clive Owen, who had appeared in ads for Lancôme’s Hypnose Homme just three years earlier, Bvlgari Man also drew upon the actor’s power as a credible influencer. His poses in these ads are relaxed; they present him as a multidimensional, interesting guy, somebody you could see yourself having a drink with.

Isaiah Mustafa for Old Spice, 2010

Isaiah Mustafa’s Old Spice ads helped usher in the viral internet era with a memorably big splash of aftershave. The zany ads got people talking, and that meant they were talking about Old Spice — a brand many guys previously identified with their grandfathers — again. Brut retaliated that same year with its “Slap a man in a towel” “Brut slap” online campaign, in which a man somewhat resembling Mustafa, wearing a towel, could be slapped via a click of a mouse.

Michael Phelps for Head and Shoulders, 2012

In recent years, companies began to select athletes over models and celebrities to promote men’s grooming products, and these athletes don’t all resemble David Beckham. As men who actually sweat, smell and expose themselves to the elements on a regular basis, athletes provided a more authentic opportunity to connect with men around the topic of male grooming needs.

At the Biotherm Homme party in Paris, Bixente Lizerazu, a current face of Biotherm Homme and a retired champion soccer star, explained to me how he witnessed grooming catch on in locker rooms: “It happened gradually, little by little, first of all in the changing rooms after training sessions, suddenly you noticed guys using creams. At first it was a little bit funny, or awkward, but it changed.” Brands seized on the opportunity to connect high-performance athletes with their products, especially when the opportunity was the 2012 Olympic Games, an event that had the entire world’s attention.

Ryan Lochte for Gillette, 2012

Michael Phelps and Ryan Lochte were just two of 150 top athletes sponsored by P&G, the parent company of brands like Gillette and Head & Shoulders, at the London 2012 Olympic Games. Like the Old Spice example, this Gillette campaign is the unmistakeable product of a viral internet era, hashtags and all.

Dwyane Wade for Dove Men+Care, 2013

In 2013, as consumers tired of the “doofus dad” archetype they’d been served for years, brands took realness and relatability to a whole new level. Dove Men+Care worked with NBA star Dwyane Wade and ESPN college basketball analyst Jay Bilas for 2013’s “Real Moments” campaign, presenting an image of hands-on fatherhood that speaks to modern guys. Dwyane Wade appears at home, with his kids, a natural setting in which he’s not being presented as a useless dad or an unattainable hero, taking the locker-room endorsement to a place that really hits home.

Juan Betancourt for Tom Ford, 2013

The interesting thing about model Juan Betancourt in this 2013 Tom Ford ad is that he has a facial hair. In 2013, we were deep in a “peak beard” moment (and it isn’t over yet). The interesting thing about this ad campaign is that, although this particular image recalls the “wet man” look we’re so used to seeing in men’s grooming ads, other images in the campaign show Betancourt actively grooming himself — wearing a clay mask in one image, applying an under-eye cream in another. “For the first time ever,” Josh Meyer, CEO of Brickell Men’s Products, points out, “starting in 2013, men spent more on skincare products than they did on shaving products.” No question about it: men’s grooming has gone mainstream.

Jonas Kessler for John Varvatos, 2014

In this ad, part of his 2014 campaign for John Varvatos, the bearded Jonas Kessler may be shirtless, but his frame is not nearly as “ripped” as a Wahlberg, Beckford or Beckham. The diversification of the kinds of images used to sell men’s grooming products reflects the diversification of the market in general. Explains Meyer, “The larger an industry, the more fragmented and specific it gets.”

Whereas just a few years earlier, men might have been self-conscious to admit any involvement with grooming products, at this point, men are legitimately interested in the benefits of looking their best. They want to look “well-groomed, tan, [with] less wrinkles, fuller hair, [have] no [or] less acne, smooth silky skin and anti-aging options,” according to Larry H. Oskin, president and founder of Marketing Solutions, a marketing agency specialized in the beauty industry. As Meyer points out, “younger men (ages 25-40)… grew up using hair gel and other ‘metro’ hair products for men, so using skincare is a natural evolution.”