Belstaff Store

Using expertise built up through the war years, Eli Belovitch goes into business with his son-in-law, Harry Grosberg, to form Bellstaff Brand (note the extra 'l', which remains until the 1930s). Based near Stoke-on-Trent, the company produces practical waterproof garments for both men and women, with the emphasis on motorcyclists.Grosberg, eager to ensure the firm remains at the cutting edge of technology, travels extensively throughout Europe and Asia in search of fresh fabrics and techniques.