Shoestring Audience Research: Small Budgets, Big Insights

When

11 Sep 2014

11:30 AM - 1:00 PM

Location

Olympia

Shoestring Audience Research: Small Budgets, Big Insights

This interactive panel presentation described the combined efforts of a group of community-based organizations that had pooled their resources to amass a body of qualitative research on the attitudes, knowledge and environmental behaviors of people living on or near Puget Sound. Audience insights were described, as well as how these insights were applied to develop products, services, incentives and communications that resulted in behavior change over time.