Before Cars Go Totally Driverless, Cruise Wants to Put Them on “Highway Autopilot”

Founders of Cruise Automation Inc. at a field test of their advanced driver assistance system, the Cruise RP-1.

GetCruise.com

Somewhere between the self-driving Google car and bare-bones cruise control technology is the emerging field of ADAS technology, or “advanced driver assistance systems.”

A seed-funded startup called Cruise Automation Inc. today unveils its first ADAS product, called the Cruise RP-1, which the company says can be retrofitted into an existing car and used for highway driving in daylight hours.

The technology uses sensors and data to understand a vehicle’s surroundings and automatically make quick adjustments to speed, steering and braking to help drivers avoid collisions or getting tickets, but it still requires someone at the wheel.

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