Reporter: It's the country-power ballad that doesn't fit the script. It's the $7,000 video that d skyrocketed. "All-american boy." From steve grand has broken new ground, by breaking away from exclusively boy-meets-girl romance. It tells the tale of a same-sex campfire crush, that leads to a plunge and a brief kiss, before a sweet-natured rebuffed and classically country yearning. I wrote it from the most purest, genuine place in my sole. It's not about being gay. It's about a longing for someone. Reporter: Yet, when they first learned he was gay, his parents sent him to straight therapy, he said. I felt like I was a shame to my parents. And I felt there was no way i could make them proud. And I felt like I was a constant disappointment. Reporter: He'd been into music since boyhood. To pay the bills, he did odd jobs, including modeling. And bet everything he had on all-american boy. I funded the song myself. I was so obsessed with telling the story. And it resonated with thousands of people. Reporter: He posted it online ON JUNE 2nd. It went viral almost immediately. Those who are praising this all-american boy includes steve's parents. I was so moved by my mom. She said, you're touching so many people. Reporter: Chris connelly, abc news, new york.

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