Clearview Accountants Ltd.

Clearview Accountancy Ltd, one of the accounting industry’s leaders in accounting & finance, desired an online presence with a website to increase site sales, while maintaining their current customer base.

Achieved a Click Through Rate of 0.09% generating a number of new sales

In the first month of activity the Cost Per Action was reduced by 20%

Return on Investment of 272%

Social shares by network

Challenge

To avoid over-targeting existing visitors.

Solution

A dynamically innovative digital media suite that allows users to be re targeted based on what they saw last and spent the most time viewing on the website. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.

Results

We’ve achieved a Click Through Rate (CTR) of 0.08%, which generated a number of new sales through the site. In the campaign’s inaugural month of activity, the Cost Per Action (CPA) was reduced by 15%, surpassing the client’s target. February 2016 saw post-click revenue – (generated by both dynamic re targeting and the prospecting campaign) – produce a Return on Investment (ROI) of 200%.

0.08% CTR

15% less CPA

200% ROI

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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