Package Design Books

Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other.

Each year, the Pentawards spotlight the ingenious masterminds behind these complex containers and grant their coveted trophies to the cleverest and most innovative designs in the field. This latest edition of The Package Design Book rounds up the winning designs from the 2017-2018 competitions. With introductory essays, product descriptions, and plenty of images, this book features more than 400 winners from over 40 countries across five main categories―beverages, food, body, luxury, and other markets―and no fewer than 55 sub-categories.

Packaging the Brand explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

With every passing year, the strength of takeaway food packaging design becomes stronger, particularly with the increased popularity and ease of ordering food online as well as eating on the go. As a branch of graphic design, the essence of this packaging is to grab the potential customer's attention and identify a brand. Packaging design can make a big difference in the sales of a product, since it not only works to inform the consumer, but also provoke a feeling or reaction, communicate emotion, and even respond to any given desire. This comprehensive full-color guide explores current global trends in takeaway food packaging design driven by a broad range of high caliber designers, including big global players and fast-food giants, and boutique brands. It provides useful detail on a wide assortment of materials used, recyclability and sustainability, and functionality; all essential components in regard to overall customer appeal.

Organized around the key competition categories of beverages, food, body, luxury and other markets, over 400 examples from 30 countries reveal the innovation of individual projects and campaigns as much as the scope and experimentation of the industry at large. The designs are presented with descriptions and a fact sheet each and the book is prefaced with new essays from Pentawards founders Jean Jacques and Brigitte Evrard, as well as an insightful text from branding and marketing specialist Gérard Caron.

Fashion Packaging Design presents in highly illustrated, full-colour detail how the brand connects with the item with the packaging itself, and offers unique insight on individual project design production strategies. The case studies are modern, contemporary examples, which also feature many well-known brands, such as Adidas, Nike, and Puma.

Illustrations on package design are vital they not only help to sell the packaged product, but they're also an unparalleled force for building the company's brand, ensuring visibility in a highly competitive market. This book explores varying types of illustration and how it's best used in packaging design to convey the concept of the product.

Art of Package and Structure II features the most innovative and imaginative graphic designs and technical constructions using paper and cardboard to promote a range of products from snacks to stationery, to teabags and truffles.

Material Innovation: Packaging Design presents products whose packaging reaches new heights of innovation. The range is diverse and international, from "plantable" packaging that can be buried in dirt after consumer use, later to emerge as a plant to alcohol bottles with labels that react to music, and bespoke, collectible jars of Marmite XO. This book explores not only the latest advances in consumer product packaging but also how such advances could fail or flourish within the increasingly digital landscape of the twenty-first century. Case studies featured throughout the book profile the innovative use of materials by a particular practitioner, practice, or company, offering specific and elegant solutions.

Outside the Box interviews designers of hand-drawn packaging projects from well-known companies like Chipotle to indie design firms like Marin Schmetzer in Sweden. The book features never-before-published sketches.

Branding: Distilled is an in-depth exploration of branding and packaging design for craft spirits. Over 150 images provide visual inspiration for designers and artisan producers launching their own brand. Informative text and interviews from packaging industry professionals and case studies from 5 spirits producers provide a comprehensive resource for those looking to gain an edge in the marketplace and bring their product to a larger audience.

Conceived by the creative minds behind the renowned studio Garrofé in Barcelona, this book features 140 original packaging designs that show a great variety of functions and contribute to strengthen the corporate image of a brand.

Featuring a selection of over 400 works from 30 countries, this book brings together all the Pentawards winners from 2013 and 2014, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through introductory essays, product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations which are so much part of our everyday lives.

Best Practices for Graphic Designers, Packaging, takes you through the entire packaging process from strategy and concept development, through choosing the right materials, naming systems, studying the competition, surveying the shelf landscape and more.

Encyclopedia of Label Technology provides a comprehensive understanding of the technology and terminology for all kinds of label and product decoration solutions. The latest edition also incorporates the production of narrow-to-mid-web package printing, the fast-changing world of digital imaging, printing and finishing, digital direct-to-shape and the new technologies of digital watermarking, mobile interactive labels and packaging, as well as the latest converting and tooling solutions and an understanding of printed sachets, pouches, flexible packaging and cartons.

Basic Pack features different packs developed by designers from around the world, showcasing a broad range of styles that enhance the book and make it both a compendium of visual input and a great source for inspiration.

Product packaging is much more than just a kind of container made of glass, wood oder plastic protecting its contents: it is also the face of the product. Like the facade of a building, the package gives an impression of what lies behind it.

Handmade Packaging Workshop explores innovation, design and the beautiful aesthetic of handmade packaging. Packed with tutorials, case studies, inspirational work and profiles of practitioners, the book follows a logical learning structure, beginning with an understanding of tools and materials, through inspirational examples from successful designers, to a final section with tutorials on the skills needed to execute packaging design as well as advice on how to set yourself up as a professional.

Graphic Beats: Independent Record Covers provides a superb illustrated showcase of the creativity and innovation shown in the design and packaging of modern music. "Graphic Beats" presents readers with a lavishly illustrated showcase of some the world's finest, most original and innovative designs for record covers and packaging.

Visual Arts of the Liquid Packaging features 250 remarkable modern liquid packaging designs from all over the world. The book has been categorised into six sections, including beverages, food, dairy products, care products, cosmetics and alcohol products.

With the development of economic globalisation, conceptual branding is the pursuit of each enterprise and packaging is the medium to build a product brand. Packaging design is no longer a mere craft. Instead it has become a complex cultural process, controlled by the need to create an 'experience' for the buyer and the general growing competition in product range. This title showcases the best examples of Japanese product design and corporate identity.

Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design. It teaches a simple net construction system a one-piece 2-D configuration of card seen when a 3-D package is opened out and flattened which enables the designer to create a huge number of very strong 3-D packaging forms that are both practical and imaginative.