Job Description

This job description sets out the scope of the role of Digital Marketing Manager at Nord Anglia Education central marketing department, together with the main duties of the post at the date when it was completed. It does not include or define all tasks which the post holder may be expected to carry out. Duties may vary from time to time without changing the nature of the post or the level of responsibility. The post holder may also be required to carry out any other duties as required by their line manager.

1. Reporting to

Head of Digital Marketing

2. Summary

We are looking for a Digital Marketing Manager, maternity cover (5 month contract) to work within our Digital Marketing Team and the wider Central Marketing & Admissions team based in Hong Kong. The successful candidate will be primarily responsible for defining and implementing search marketing strategies that align with marketing and business objectives; project managing digital projects across website development, social media, email marketing and inputting into the global digital marketing strategy. The role will be measured primarily on enquiry (lead) generation across digital channels, with the aim of improving our schools admissions process and digital marketing activities for increased ROI.

Experience in process improvement and implementation is crucial in this time of business (and team) growth. We are looking for a proactive person who can help us shape the future of Nord Anglia Education’s digital environment.

3. Main responsibilities

Manage the relationship with Nord Anglia Education’s search marketing agency and ensure Search Marketing strategies are aligned with business requirements and executed efficiently

Assist with the development, execution and evaluation of digital marketing strategies for the company to deliver business goals

Contribute to the wider marketing strategy and operational plans when appropriate

Work with key stakeholders to ensure delivery of the digital marketing strategy across schools

Help guide the School Principals, Admissions and Marketing teams in preparing and delivering on digital marketing plans for each school that deliver the budgeted pupil numbers consistent with the overall proposition and digital marketing strategy

Track and analyse the implementation of the digital marketing plans and propose actions to achieve pupil number targets

Work in partnership with the schools and the Central Marketing, Admissions and Communications team to develop best practise across the school websites particularly in regard to content, UX and SEO