Use out-of-the-box substrates to make your print stand out

Mike and Jim reviewing a photograph printed on a rainbow metallic substrate

It’s said that anything worth doing is worth doing well. That certainly applies to your print materials: competition is fierce, which means that you need more than just any old flyer to catch a reader’s attention.

One way you can do this is with unexpected substrates. These surfaces go beyond paper—now, you can print using textures, metallics, magnets, and more.

What do new substrates mean for you? And how can you choose the right one for your project? Consider a few different scenarios:

You’re a restaurant owner on a tight budget. And you’re finding that your many of your menus are falling victim to drink rings and food spills. You’re ordering reprints regularly. But what if, instead, you had water-resistant menus that easily wiped clean? Consider a waterproof substrate to reduce waste and save you money on reprints.

You own a car dealership and need an easy way to display pricing and features on vehicles for sale. But you don’t want to deal with messy car paint or stickers that will leave unsightly residue behind. Here’s an idea: Static clings use a low-tack adhesive that peels off easily. They look more professional and polished than paint or stickers, and can be customized with your own logo and contact details. They can even be printed using white ink, which makes other colors stand out against a clear background.

You do home repairs, and know that when people call you, they’re often in a pinch. They don’t want to have to shuffle through paperwork or track down your website in order to get in touch. Why not put your name and contact information on a magnet that customers can put on their fridges? Then, next time the kitchen sink needs fixing, your number will be close at hand.

In today’s world, your print materials should do double duty: they should share your branding and key messages, while also serving a purpose. New substrates make this possible.

How can you use new substrates to stand out? Oregon can help you determine what new techniques might be right for your business. Give us a call at 937-222-9418 and we’ll get started.

Today, creating and executing successful print campaigns takes more thought, collaboration, and integration than ever before. Everyone who is involved from the start to finish has a role and a responsibility.