Mumbai: To drive home the importance of breakfast to stay healthy, McDonalds India Saturday flagged off a pledge campaign inviting people to ensure a wholesome breakfast for their families.

"We plan to celebrate the first ever 'National Breakfast Day' across Asia Pacific, Middle East and Africa," said Smita Jatia, managing director (west and south) of Hardcastle Restaurants Pvt. Ltd., that owns and runs the McDonalds restaurants in western and southern India.

"Earlier, one had a mother or a grandmother who would make hot breakfast before one left for work. But with the trend of nuclear families with double income households catching up, grab and go breakfast options are on the rise," Jatia told media.