Although many of those in today’s youngest generation are still in their teens, Gen Z is already being defined and most well-known for being the first true digital natives. Raised by Gen X parents who came of age in the big-hair, MTV era of the 80s, Gen Z is growing up to be optimistic yet realistic about the future, and driven to make an impact on the world. And while we may not yet be seeing the full impact of their buying power, it’s time for us as brands and marketers to start taking notice.

Gen Z is on track to become the largest generation of consumers by 2020, accounting for $29 to $143 billion in direct spending, according to Millennial Marketer. Gen Zers not only control their own…[Read More]