Guinness launches Hydra-Flux for outlets short on cellar space

Robyn Black is Inapub's drinks expert and editor. Follow her on Twitter @MrsRobynBlack

6th March 2019

The unit fits into a 2ft x 2ft space, while being energy efficient and economic, said brand owner Diageo.

Beer is performing well for Diageo – up 3.3 per cent by volume and 7.4 per cent by value in the on-trade (CGA).

This is being driven by strong performances from Guinness (up 3.1 per cent in volume and 5.1 per cent in value) and Hop House 13 (up 78.8 per cent by volume and 74.7 per cent by value) and the company is hoping that this new bit of kit will help grow sales of the two beyond their traditional pub heartland.

"With the Six Nations tournament well underway, and other highly anticipated games coming up this year, the new Hydra-Flux system will allow smaller outlets to capitalise on the surge in footfall and unlock previously untapped beer sales as a result".