Osborne Clarke ranked among top five firms for online content

We’re delighted to have leapt up the rankings for our online content at osborneclarke.com and our social media presence.

Osborne Clarke climbed from 18th to 4th place in Passle’s annual report on the top 100 UK law firms.

Overall, the study shows that UK law firms are increasingly showcasing their expertise in online articles and distributing them via social media.

Nine out of ten firms increased their content this year, and over a third doubled the amount of content they publish. What’s more, Twitter use has increased on average by 66% and the average daily reach per firm has jumped by 142%.

Passle, a digital marketing specialist, found that the top 100 UK law firms have increased their output of online content by 77% since last year. By the end of 2015 they will have posted almost 47,000 “knowledge pieces” (blogs and articles), compared with just over 26,000 in 2014.

But although this is a significant increase, the legal industry is not yet close to demonstrating its true expertise online, the report said.

“The 46,866 posts across all the sectors of law in an industry with genuine global reach, from shipping to human rights, from family to fracking, is just 128 pieces of content per day,” Passle pointed out.

“These 128 knowledge pieces are the total output of approximately 62,000 lawyers. In other words, lawyers produce, on average, less than one piece of publicly available content each year (0.75 pieces/lawyer/year). One post per year (including ghost-written content) cannot possibly communicate the thoughts and opinions of the highly educated experts represented.

“This strongly suggests that there is still a first-mover advantage available, in many areas of the law, to firms who can carve out and ‘own’ their niche,” the report concluded.