The sharpest new cut in town is a sexy spin on the long bob, or lob, and it’s slaying the coiffure competition on red carpets and runways, having been spotted on cool clotheshorses like Freja Beha Erichsen.

But what’s a swag, exactly? Credit where it’s due: The catchy name was coined by celeb stylist Sunnie Brook, and it’s supposed to stand for “swingy shag”. Still clueless? Take it from the mane maiden herself: “All those lobs and long mermaid waves are going to get a good shag! I'm calling it the swag – long layers and peek-a-boo bangs designed at different lengths, depending on your face shape.”

Here’s how to get it “razor” right. Direct your dresser to layer the front for a feathery fringe you can “hide” under; if you’re adventurous, ask for a cool choppy cut you can muss up with a matte-finish wax when you’re ready to hit the clubs .

Maintenance for this fun, fast ‘do is pretty much nil: Simply set your blow dryer on the lowest heat possible, then “finger-dry” by ruffling the fringe until it’s dry.

Oh, one last thing about the swag. The length is beyond perfect if you’re in the mood for rocking a beach-ready Beyoncé wob – rake a bit of hair oil through the ends of your tresses, whip your head back and forth and you’re good to go. #Flawless!

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