Wednesday, March 31, 2010

All clients now have Feb 2010 PAVs assigned, and new selling books have been published, with station-customized Master Planners both emailed to sales management and saved as an Avail within MediaOffice for immediate use as templates for avails tomorrow!

Remember, you must close down MediaOffice, then re-open it to see changes I make to your inventory. Heck, if you're running Vista, you should be rebooting every day.

It's already been uploaded to the WLBT server, and I've been working on it since my second cup of coffee today.. back to Costco Columbian.. the Blue Mountain is for special occasions.

Because I have 3 Raycom stations getting data today, I'll be a busy guy. But just like the old AT&T's infrastructure was built to support calling volumes on Mother's Day, my work is planned for the quick and accurate handling of simultaneous market releases. But I am only one guy.

Tuesday, March 30, 2010

It's always a pleasure to work with Ralph Flynn, and he seems to tolerate my work.
(Actually, it's his kind words you see both on the OneDomain homepage as well as in my profile on each RDRx blog page I maintain.)

So, I'm delighted to send a fully customized Master Planner for WRCB based on February 2010 PAV shares, yet buffered for anticipated summer viewing, on the same business day the data arrived in our Birmingham, AL headquarters, 3000 miles from here.

Premium RDRx clients like WRCB get a preliminary Master Planner even before the estimates are published and made available to sales staff, so savvy managers like Ralph have a heads-up FIRST. Tomorrow morning, after Ralph has looked at these numbers and given me feedback, I'll return to his system, tweak per our discussions and tomorrow his sales people will have rock-solid avails and estimates within 24 hours of the data arrival.

Want your TV station to get this kind of treatment? Just ask me for a quote.

Friday, March 26, 2010

A mix of original and encore episodes of MINUTE TO WIN IT will replace repeat episodes of MERCY on the next 3 Wednesdays at 8PM ET/PT. This should improve the time period over drama repeats and provide MINUTE TO WIN IT with additional opportunities for new sampling. Note that original episodes of MINUTE TO WIN IT will continue to air on Sundays.

Also, due to its initial success, we're extending the run of WHO DO YOU THINK YOU ARE? for another week. FRIDAY NIGHT LIGHTS will now have its season premiere on Friday, May 7th.

Monday, March 22, 2010

The Hollywood Foreign Press Association is announcing the date for next year's Golden Globe Awards. They will be held on Sunday, January 16th from 8-11PM ET, and NBC will broadcast them live across the country. NBC affiliates on the West Coast will also have an opportunity to air an encore of the Globes in prime time in addition to the live broadcast, as they did this year.

Let me translate for the nice folks at NBC.
Parenthood repeats had been scheduled to end Saturday the 13th in this time period, with Biggest Loser repeat summaries filling the hour through May. However, they've extended Parenthood's Saturday run through mid-April. Who knows what may actually air after?

Thursday, March 11, 2010

NEW YORK, NY - March 11, 2010 - Legendary and multiple Emmy Award winner Betty White will take her long-anticipated turn at hosting NBC's "Saturday Night Live" on May 8. White will make her first appearance in Studio 8H.

The six-time Emmy winner and cultural icon will host "SNL" for the first time in her illustrious seven-decade-long career. White is best known for her performance as Rose Nylund on NBC's "The Golden Girls," the beloved comedy series that aired from 1985 to 1992. Previously, she co-starred as Sue Ann Nivens in the classic comedy series "The Mary Tyler Moore Show."

In January, White was the proud recipient of the 2010 SAG Lifetime Achievement Award. White appeared in the 2009 romantic-comedy feature film "The Proposal," alongside Ryan Reynolds and Oscar winner Sandra Bullock, and can be seen again this fall in the film "You Again," starring Kristin Bell.

"I can't think of a better way to spend Mother's Day weekend than with Betty White said Lorne Michaels, Creator and Executive Producer of SNL.

"Saturday Night Live" is from SNL Studios in association with Broadway Video. The creator and executive producer is Lorne Michaels. Steve Higgins and Marci Klein are producers. Ken Aymong is supervising producer. Seth Meyers is head writer. Don Roy King directs.

Mostly, NBC is tweaking time periods. However, many of the changes are title only, including sponsor names, which I'm sure matter a great deal to the sponsoring companies providing paid programming run as NBC Sports Specials. However, it's just a pain in the ASCII to local stations. That's why the smart ones have a Research Director.. or use RDRx from ODI.

All NBC RDRx clients will be totally updated today. I've been hard at work since very early this morning, as I saw the new information late last night in a rare Thursday evening email from Judi.

Later this afternoon, clients will find a Summer 2010 Master Planner saved as an Avail in the Public Area, which users can see if they check the box marked "View Public" when they go to open a saved avail. Managers, this is perfect for rate card tweaking as you'll see my Selling Book estimates of rating points expected by each summer program.