Consumers form opinions about a company based on how the business reacts during crises more than on what others say about the company. According to a new Weber Shandwick study, 85% of consumers form opinions about companies based on how they react during crises. How...

Corporate reputation is everything. Loss of reputation can destroy companies. Warren Buffett once stated: “We can afford to lose money — even a lot of money. But we can’t afford to lose reputation–even a shred of reputation.” The 2016 US Reputation Dividend...

Trolls – those discontents who hurl inflammatory, hateful attacks and start pointless arguments online — seek only to cause havoc and undermine a person’s or a company’s hard-won reputation. Once mainly a problem for individuals, trolls are increasingly...

By Joel Cordle Reputation is the backbone of any online business. Consumers examine trust and credibility of companies closely, and customer feedback can travel far and quickly through sites like Amazon, Trip Advisor, Yelp, CNet and Epicurious. Problems arise when...

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