Men’s Health & Midlife Women Consumer Market Research Reports

RnRMarketResearch.com offers new market research reports on masculinity Vs health and midlife women embracing power and avoiding invisibility in global consumer markets.

“Masculinity Vs Health: Challenges and Opportunities” and “Midlife Women: Embracing Power and Avoiding Invisibility in Global Consumer Markets” are new market research reports available with RnRMarketResearch.com.

Cultural and social pressures shape men as tough, which ultimately affects their health outcomes. A strong sense of independence, control & resilience often prevents men from seeking timely help related to health. Not surprisingly male life expectancy shows unfavorable gaps when compared to the female gender. Consumer health offers therapies and options that may improve life expectancy. Market opportunities exist in the promotion of men’s health. The challenge is to find successful approaches.

On the other hand, despite their number, spending power and contribution to the labour force, many wonder why midlife women are ignored. In mature markets midlifers are the big spending Boomers. In emerging markets they are a more diverse generation, but getting richer. As the world’s population ages, will this invisibility continue? Or is it time for midlife women to embrace their power and change the world?

Demographic findings in 2012 reveal that 58% of the total male population are aged between 20 and 64 years, which is considered the age period most characterized by health risk and disease prevention.

When men become sick or disabled, costs to employers increase due to absenteeism and “presenteeism” (attending work while ill), while household income decreases for the family.

The costs associated with treating elderly men are higher than women, as men tend to show signs of disease at an earlier age. Men tend to be stubborn about asking for help. When they finally do, it may be too late to reverse, treat or cure a condition.

The report “Midlife Women: Embracing Power and Avoiding Invisibility in Global Consumer Markets” (http://www.rnrmarketresearch.com/midlife-women-embracing-power-and-avoiding-invisibility-in-global-consumer-markets-market-report.html) covers a demographic view by providing data and information on where are the world’s midlife women, overview of multiple generations (mature market boomers, pre global generation, emerging market midlifers, etc), where’s the money in this market covering the economics of midlife, political influence, corporate and celebrity power, role of social media, the changing consumer trends of shopping as well as role of technology as the great disruptor.