Marketing

Although some companies have started to integrate cross-channel marketing as a core element of their strategy, most still haven’t realized the opportunity at stake, writes Lisa Paccione, vice president of sales for Syniverse.

Issuers have access to a treasure trove of helpful data about us, such as our payment habits, investment activities, purchases, and so on, writes Sanjay Bhakta, senior director of solutions for Ness Digital Engineering.

A smart contract for advertising delivery and payments can be subjected to additional layers of verification and enforcement by optional service providers on the network, such as the measurement provider, ratings provider, payment provider and arbitrator, writes Charles Manning, founder and CEO of Kochava.

Harland Clarke's acquisition of RetailMeNot provides a broader range of marketing technology to serve merchants that are looking to improve mobile-driven sales against competitors such as Shopkick and Foursquare.