In 'Sales' Battle, Retreat near for J.C. Penney

This transcript has been automatically generated and may not be 100% accurate.

... the the ... the last opposite JCP icon were ... clueless in the retailing sector ... they headed these days by Ron Johnson who was brought in humans of course on the premise of having to Apple's retail operation ... these come with a radical plan to very radical plan really to reshape JCP in the way these goals will ... touch from God is the editor of the pulpit Ellison's love this is ... a nice piece today ... looking up at you know how he's doing with that of course we will get ... a roll styles ... not very well but I mean this is a radical Channing still salute about that and when the visiting Hutchison ten things around to see it ... we I mean that I mean it's it's it's a long-term one right so they wanna really change the nature of the store from ... what it pretty much an old school department store this looking good age these days and ... I went into this kind of place with it looks a little mini shops within shops that might get ... a Levi's jeans store Ardi know of a brand of cooking store or whatever ... inside a bead shop ... we view our walk by and couches and places the announcement of what's happening to this ... younger more lifestyle are intended ... to restore his income ... in another part that everyone had a more segments ... you know so I'm Liz Kemp said yet mean you get the feeling is that ... if your stall door and having the dinner this weekend thirty percent off sale from their customers don't come until the final day ... you get chalk the ... customers the cafe waitress I hope that the thing is we wanna have a regional prices lower ... all the talk ... and gunboat of those changes ... haven't gotten from both the letter cells to dinner yesterday um and not looking so put them on what to Monday's ago TD think this is the and perhaps ... although it is on the decline in ... unison on this one for them to see how well the in in the Cordillera thought to come out recently that were down and just just under the ... Arbor your guts of the huge drop in sales for big company about ... eleven hundred stores ... in the U S sales to be down ... to nearly thirty percent ... across the boards ... every year ago that's a very big drop in a state like that the Fed must of this year ... is the founder of bad luck to the full fourth quarter ... you know they they haven't been ... returning it to me get better may be limiting factors the longtime thing they're investing huge amount money ... Cherney nest awesome is the gripping the month to re do what they want to know is this or that there's a decent plain people let's get right underneath at that the known he was only the God behind Apple still has a ... story in a ... very big ... inaugurate the authentic of the stalls and in the meantime ... the old school on to Giving rebuilt in the new ones the start of the OS glimmers of hope writing within those new stores and how to how they do ... remember though that I think you know that that the army and on and off element of the more off ... of the news gospel but now it but they deftly adopting the numbers came out of the government's double the revenue per square foot ... in the new style stores of the old one so that not only on the Sunday if you still love to Manhattan a latte is surfing the net nanny and actually buying things the same time well that's that's a lot of time I get to know what you know the the the numbers just obviously ... you're going on with the firm in Templestowe about the whole country retina which looked as if it wasn't the first ... one of the of the VIX to fill every wet bed ... the other things like that doing charge that the other thing you Bozadzhieva Macedo ... the policy and ongoing on trial ... is also starting to be eroded in the event of the sales collapse ... OMG entry into the critical Christmas cheer the holiday shopping couldn't see how it goes in the coming weeks it's been an