KitchenAid is a home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to give restaurants a countertop alternative to their industrial sized mixers. The first model weighed 69 lbs. Each unit is still assembled by hand in Greenville, Ohio. The mixer is one of the only consumer appliances trademarked specifically for its unique shape. The company was acquired by Whirlpool Corporation in 1986. KitchenAid major appliances compete against products from GE Monogram, Fagor, Bosch, and Electrolux.

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