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Last month, I highlighted the importance of obtaining exploratory meetings with as many key decision-makers as possible. Even if no physical job exists, your persuasiveness and expertise may convince someone to make room for you. We often think that such events only happen for the rich and famous, but I know from experience that everyday people can carve a lucrative niche for themselves without being rich or famous. The key to making this phenomenon happen is belief in one’s expertise, targeted networking, and leveraging these elements to create a powerful marketing tool: the letter of introduction.

What is an introduction cover letter?

A letter of introduction is a letter that is sent to an employer or networking contact when one is asking for career assistance. Continue Reading →