Travel Michigan has launched a new $11.3 million "Pure Michigan" ad
campaign that will target Chicago, Cincinnati, Cleveland, Indianapolis,
Milwaukee and Ontario.

Excerpt:

We are spending 80 percent of our advertising dollars out of state because we know that out-of-state visitors stay longer and spend more per trip," said George Zimmermann, Vice President of Travel Michigan. "But we also need to remind Michigan residents -- who take about 70% of Michigan's leisure trips -- that Michigan is a great place to spend their summer vacation.