Description
Product Information Management is the latest topic that companies across the world
are deliberating upon. As companies sell online, they are confronted with the fact that
not all information necessary to sell their products is available. Where marketing,
sales and finance have been core processes of the corporate world for a long time,
PIM is a new business process with its own unique implementation and management
challenges. The book describes the core PIM processes; their strategic, tactical and
operational benefits and implementation challenges. The book has been written for
managers, business users as well as students, and illustrates the different concepts
with practical cases from companies like Coca Cola, Nikon and Thomas Cook.