To give you a personalized experience, your language and location settings will help us determine the content you see. Please be aware, some content may not be available in all languages. By using our website you consent to all cookies in accordance with our Cookie Policy.

My settings

Language

Location

*To give you a personalized experience, we cannot guarantee that all content across the website is available in all languages and locations. By changing these preferences you may see different content especially for you.

The exponential growth of consumer browsing and shopping for airline products across digital channels has led to a massive, and continuously increasing, volume of shopping transactions. Airline ‘look-to-book’ ratios – the average number of search requests before a flight booking is actually made – were previously as low as 10:1. Today, these can easily run to 1,000:1.

“Airline companies are facing fluctuating demand which requires the ability to manage a high amount of transactions and strong peaks in traffic”, explains
Christophe Baroux, Head of Cloud Platform South Europe, Middle East & Africa at
Google.
Roland Schuetz, Senior Vice President &CIO Information Passage at
Lufthansa, adds that “cache-based systems within major shopping engines have certain limitations and they do not accurately reflect our sophisticated revenue management policies”.

Airline companies are facing fluctuating demand which requires the ability to manage a high amount of transactions and strong peaks in traffic

Christophe Baroux, Head of Cloud Platform South Europe, Middle East & Africa at Google

Amadeus Airline Cloud Availability, which has been successfully piloted by Lufthansa using the Google Cloud Platform infrastructure as a service, enables instances of airline data and revenue management logic to be deployed remotely in the cloud, on all continents to serve local demand.

By synchronising the airline’s central systems and the distributed instances of the airline’s availability calculation in real-time, consumers can search and shop for Lufthansa’s offers more efficiently and receive close to 100% accurate results of the airline’s availability. At the same time, the airline does not lose out on any sale opportunity by being able to respond to these exponentially growing shopping requests, whilst protecting the airline’s own central systems.

The solution can be scaled up on demand to meet the airline and channel needs offering flexibility and efficiency. Combined with highly automated cloud infrastructure, it copes with any search peak, which means airlines do not need to anticipate such peaks several months in advance.

“Amadeus is in a unique position to provide this ready-made solution to all airlines, including our Altéa customers, deploying and operating the same software in distributed instances with native data synchronization”, explains Herve Couturier, Executive Vice President of Research & Development at Amadeus. “Importantly, this fully includes the application of the most advanced Origin-and-Destination revenue management logic”.

Amadeus Airline Cloud Availability was successfully piloted by Lufthansa in the second quarter of 2015, easily absorbing a 20 fold increase in transaction volumes. “We are thrilled with the initial results of the pilot, which has allowed us to be better prepared for the future”, says Roland Schuetz. “This solution combines our airline industry expertise along with Amadeus technology leadership to deploy a fully scalable remote instance of our content within the proven Google Cloud Platform. With the continuous proliferation of digital channels, this future-proof innovation has opened a new era in real time merchandising”.

Herve Couturier says that “the new Amadeus Airline Cloud Availability is built to face the new and future challenges of an industry revolutionized by digital shopping. We are excited to have successfully piloted this unique solution with the help of Lufthansa and the Google Cloud Platform offering worldwide deployment and reach”. Christophe Baroux adds that “Google Cloud Platform’s unique capabilities bring the best performance, flexibility and customer experience and we’re very happy to work with Amadeus and Lufthansa on such an innovative project”.

Information for

Resources

Connect

Subscribe to updates

Thank you!

We appreciate your interest in Amadeus. You’ll start receiving our latest insights shortly. Remember that you can manage your subscriptions in the preferences area anytime.

Get the latest Amadeus updates delivered straight to your inbox!

First Name

*

Please type your name

Last Name

*

Please type your last name

Email address

*

Please enter a valid email address

What type of content would you like to receive?

All

Only blog posts

Only press releases

Please select the frequency

Industry preference

All topics

Airlines

Airports

Business Travel Agencies

Corporations

Destination Marketing Organizations

Ground Handlers

Hospitality

Insurance

Metasearch & Travel Media

Mobility

Online Travel Agencies

Retail Travel Agencies

Railways

Tour Operators

Frequency

Daily

Weekly

Monthly

Please select the frequency

The information you are submitting here will be processed by Amadeus to send you newsletters and/or alerts. The processing is based on your consent so you can revoke it whenever you decide to. We may combine personal information collected from your navigation with the information provided by you through different channels to provide a target experience to you and to give you the information you may need to understand Amadeus products and services. Before submitting the information please read the Information about the processing of personal information by Amadeus.