By Webber’s own admission, 2016 was a debacle for Missouri Democrats. All of the party’s statewide candidates lost. Most legislative candidates in competitive districts were swamped by Republicans. And perhaps most distressingly, Democrats performed exceptionally poorly in rural Missouri – where the party must at least be competitive to win statewide elections.

Webber has been traveling all over the state in recent months, including to many of Missouri’s rural counties. He’s trying to get more people to run for state House and state Senate seats, especially after several cycles where GOP candidates faced no Democratic opposition. Additionally, he’s trying to revive the state’s Democratic clubs and groups.

Those efforts may be key to making sure both U.S. Sen. Claire McCaskill and state Auditor Nicole Galloway are elected next year. He said without a better showing in rural Missouri, the two remaining statewide Democrats may end up losing.

Here’s what Webber said during the show:

Webber says his party has failed to connect with people when it comes to its core values, including expanding access to health care and strengthening public education. “I do think we’ve been unable to connect on sort of a visceral or emotional level with people on those issues.”

He says the state party will do three different things for the next couple of election cycles: Recruit and train candidates, communicate the Democratic message, and rebuild the party’s clubs and organizations.

A key thing behind McCaskill’s successful U.S. Senate bids in 2006 and 2012 was her strong performances in rural Missouri. When asked if he was concerned that McCaskill may not do as well there next year, Webber said: “It’s a Missouri election. It’s going to be a tough election. And they’re going to dump in … tens and tens and tens of millions of dollars against Sen. McCaskill.”

Webber added, though, that McCaskill “has an ability to connect with rural Missourians that a lot of people in this state don’t have.” He pointed to the fact that she grew up in out-state Missouri – and she holds town hall meetings there.

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