​Dabur expands its skin care portfolio

FMCG major, Dabur India Ltd has announced the expansion of its facial bleach range Fem, with the launch of De-tan crème bleach.

Fem De-Tan Crème Bleach will be available in two SKUs, single-use SKU priced at Rs 40 and 3-use SKU priced at Rs 80.

Arvind Katariya, Category Head, Dabur India Ltd, said, "As a brand that offers its consumer the promise and satisfaction of delivering natural glow to their skin and enhance her beauty, Dabur has always recognized and strived to meet the ever-evolving needs of our consumers. Indian women today lead a life wherein they indulge in outdoor activities and are exposed to a hectic and stressful lifestyle which takes a toll on their skin. Majority of the women see tanning as a skin issue that lasts all-round the year. Determined to deliver utmost radiance to skin, we are delighted to offer this unmatched de-tan bleaching experience to our consumers with FEM De-Tan Crème Bleach."

Fem also plans to launch a new campaign on the FEM De-Tan Crème Bleach with Sonakshi Sinha as the brand ambassador.

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