According to Nielsen Music’s latest semi-annual report, hip-hop (including R&B) is now the biggest genre in the US, overtaking rock music for the very first time. Hip-hop claims 25.1% of all music consumption, while rock music is at 23%.

Why this happened has as much to do with US’s listening methods as it does the undeniable talent of many modern-day rappers; with the rise of streaming and the death of physical albums comes both a new audience and a revamp of the charts. FULL STORY