Mr. Roberto Zapata Llabrés, President of the Council of Administration of Hoteles Misión, and the other signatories with H.E. Ms. Gloria Guevara Manzo, Secretary of Tourism of Mexico and Dr. Taleb Rifai, UNWTO Secretary-General at the signing ceremony of the Private Sector Commitment to the Global Code of Ethics for Tourism in the context of the 94th session of UNWTO's Executive Council (Campeche, Mexico)

Photo credit: México - Secretaría de Turismo (SECTUR)

Hoteles Misiónis one of the eleven major Mexican tourism enterprises and associations which signed the Commitment to the Code of Ethics in October 2012.