Articles by Matthew Whiteway

Matthew Whiteway is Client Services Director. He has over 10
years' online experience and a wealth of knowledge and strategic
know-how stemming from previous roles at Yell.com and 192.com where
he was responsible for the online marketing efforts of
blue-chip clients. Matthew also delivers PPC training and
supports his account teams from a strategic integrated online
marketing perspective.

The hugely anticipated release of Google Instantwas officially announced at Google's press conference today. Whilst Google and users may find the new search facility to be groundbreaking and exciting, the release certainly raises more questions than answers for us PPC marketers!

BP buying up keywords in the "big three" search engines could be viewed by some as a PR masterstroke, whilst others will feel it is just a desperate attempt to stop the public from finding out the true damage of the disaster.