Nike.com Optimization

For checkout optimisation: We evolve checkout experience on nike.com so that is more familiar, more locally relevant, and easier for Chinese consumers to use and complete.

Client: Nike Digital Commerce

Role: User Experience Designer

NIKEiD✖️Air Max Day

Chinese consumers aren't well aware of the full potential of creating their own shoes via NIKEiD. Thus, during Air Max Day, we launch a new, lightweight NIKEiD HTML5 experience focused on shoe storytelling & purchase. It's a simple experience with visual storytelling for consumers overwhelmed by the full NIKEiD builder, or a new Air Max/ NIKEiD fans.

Unlimited You 不信极限

During the 2016 Rio Olymipic, Nike China launched a service that delivers couches to wherever you run, train or ball.

Client: Nike Running

Role: User Experience Designer

Free Revolution ／ Free 革新

The beauty of cross-training – a mix of cardio and muscular exercises – is that it makes you a more complete athlete. Our task was to get runners in China to train and trainers to run, during the launch of the new Nike Free, a versatile series of shoes made for running and training.

Client: Nike Running

Site Link: http://thevoted.com/sh/nike/freerevolution/

Role: User Experience Designer

Nike Rise 2.0 / 打出名堂 2.0

Celebrate the incredible journey of China’s most devoted youth as the greatest athletes in the world push 30 individuals to the limit. Whilst sharing their stories through exhilarating weekly shows proves to the next generation of players that the ability to Rise is in all of us.

To serve this need, we broke the rules of an inflexible CMS by creating a template that can be easily updated for all phases.

LunarEpic Forever Run/一起跑不息

Nothing is as inviting to a runner, as a road that seems like it never ends. It beckons you in, urges you to try and run all of it.

Forever Run, an activation to promote LunarEpic Flyknit does exactly that. Through China's runners, we generate a never ending road, that stretches through the nation. Takes every runner on a journey through the favourite routes of every runner - frame by frame in a round that runs forever.

Client: Nike Running

Role: User Experience Designer

Personal Shopper

Personal Shopper is a wechat activation that leverages inspirations to educate our girls on the innovation of Nike athletic gear.

Client: NikeWomen

Role: User Experience Designer

Better For It / 只为更赞

Nike Women WeChat created a series of simple exercises from the N+TC APP for a period of 6 Weeks, encouraging women to exercise and “check-in” by submitting the results of their exercise using the 2 featured NIKE APPs on every workout.

Client: Nike Women

Role: User Experience Designer

Kensho

A relaxation device made by MUJI. With the power of nature it transforms your room into a sanctuary where you can relax after a stressful day.