An average cost of a site redesign is more than $38,000, and brands must make sure that budget covers must-have items such as an improved content management system and responsive or other mobile-friendly designs, writes Chip Stevens. Also important are an architecture to handle new content types, a specific portion for User Experience/Usabaility and some funds for any maintenance costs that crop up. Read the entire article.Source: Business 2 Community

Awesome content, polished delivery and great design are keys to a successful presentation. Avoid these common mistakes including proper stock images, bullet points and more. Read the entire article.Source: SlideShare

Now AdWords advertisers can run dynamic retargeting campaigns within the platform. Advertisers create one ad that can be personalized automatically right when an ad impression is served. Read the entire article.Source: MarketingLand