Welcome to my weekly website review. Every Friday, I randomly look for a jewelry store website that has a few problems, that I call flops, and then I suggest ways to fix them. These short website reviews are not meant for the store itself but rather you, the reader. My hope is that you will discover something here that you also need to fix on your own site.

This week I used the phrase "jewelers Newport, RI" to search for my review candidate. Instead of choosing a jewelry store from the first page of the Google res...VIEW FULL GOLD NUGGET

During my internet travels over the last few days, I came across the website for Goodman's Jewelers in Madison, WI. It caught my attention and I immediately decided to use it for today's #FridayFlopFix review. I hope to make a few suggestions that will help them improve how they use their site, and give you a few ideas on what to avoid on your own site. Let's dig in...

While it's customary for people to take long holiday weekends off from work, your website is never closed. The first impression that your website makes is as important as that first greeting when a customer walks into your store.

This is my Friday Website Review edition of the Daily Golden Nugget. I write these reviews to demonstrate live examples of both good and bad retail jewelry websites. I never know where these reviews will end up and I try to be as impartial as possible when writing them.

'Twas the night before Christmas, and time to close doorsafter a long four weeks, the time still soars.Did you break record sales with engagement rings sold?Hope she says yes tomorrow; the future's untold!

While it's usually children dreaming the morning's delight;the guys that you helped are filled with horrible fright.You're the town's best jeweler; the men come to you;your jewelry's the best at getting an "I do."

The times, they have changed, and there's much online chatter,you've to to keep up, or else you won't matter.You made mistakes then, when your website used Flash,but you took steps; improvement when sales came to a crash.

I'm often asked how I keep up with all the internet changes because people feel overwhelmed. It really is true; the technology companies that control key factors of the internet make some type of change every day. Even though the internet is made up of millions of computers and billions of wires, it's the search engines and social networks that really control how we use it daily. In reality, the search engines and social networks are just software programs.VIEW FULL GOLD NUGGET

We might have to create a drinking game out of the number of time we mention Google Places in our Daily Gold Nuggets.

If you are keeping score this is going to be #5. Ready? Set? Drink!

According to Google's Mobile Blog, there are some nifty new features when they display local businesses through the SERP on a cell phone.

Although we've not been able to test the features on every type of phone, our initial results should be the same on all smartphones.

From your smart phone, do a Google search for "jewelry store."

On the mobile SERP you should see map. Right above the map there should be a button that says "Use my location." When you click that button you should get a pop-up notice asking permission to use your current location. Go ahead and allow that.

Today is Thanksgiving Eve in the USA. Our readers in other countries might not understand the significance of this so let's briefly talk about it.

Thanksgiving could be explained as the only national holiday that transcends all races, religions, creeds, politics and national origins. It is the day when all Americans celebrate being American, and immigrants can celebrate the freedoms found here. There's more to it than that, but this needs to be "brief."

In the USA, there are two holidays that act as buffers between the summer and when it's "officially" the holiday season. Those holidays are Halloween on October 31 (which is not a national holiday, but rather a retail/fun holiday) and Thanksgiving on the 4th Thursday of November. As Thanksgiving approaches there is a subtle change in the mindset of the American consumer...VIEW FULL GOLD NUGGET

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"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."-Cheryl Herrick, Global Pathways Jewelry