It might be a generational thing but I'm pretty computer savvy for my advanced years but what if you are a working stiff and might be driving a truck for a living and has no computer in his truck and decides to go to a Sox game after work, well now he knows he can drive down to the park and get a decent seat without stopping at HFC for a loan before the game.

Like you said, being computer savvy is one thing, having a couple hours before a game to research ticket prices and special codes and what not is another. Despite what some seeing as ease of use and wide availability this season for the White Sox, obviously that much did not work considering the team's poor attendance.