The Abu Dhabi Department of Culture & Tourism has launched a comprehensive new digital initiative which will act as a ‘one-stop’ reference, allowing users to gain instant access to every possible aspect of cultural life and heritage in the destination.

The portal lays a marker by encompassing a website as the main hub for information, a mobile app for both iOS and Android devices, social media presence on Facebook, Twitter, Instagram and YouTube, as well as Podcasts on Soundcloud and iTunes that feature weekly broadcasts of cultural topics and discussions with experts.

By covering such a wide range of interfaces, and comprehensive content, Abu Dhabi Culture looks to offer a gateway of information for visitors to Abu Dhabi, as well as the local communities and residents.

Mohamed Khalifa Al Mubarak, chairman, Abu Dhabi Department of Culture & Tourism, said: “The Abu Dhabi Culture platform is an important step in our journey to present Abu Dhabi’s rich culture to the world, as it represents our continuous efforts in reinforcing the emirate’s cultural and intellectual presence, as well as contributing to the UAE’s position internationally in the application of technology and digital transformation.”

Importantly, the initiative addresses a mix of audiences. Abu Dhabi Culture will also support culture researchers and academics by providing in-depth studies and information about the many historic sites in the capital.

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As a user experience, Abu Dhabi Culture aims to bring together every possible aspect of Abu Dhabi’s cultural offering into one place.

It will use the very latest technologies and functionality and feature continuously updated content, fresh new photos and videos, a 360° walkthrough for each cultural location or activity, contact information and an interactive map, a ‘book a visit’ option for individuals, groups and schools, as well as an education kit for multiple locations.

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