Description

Copyright 2012

Dimensions: 6" x 9"

Pages: 272

Edition: 1st

Book

ISBN-10: 0-13-306627-4

ISBN-13: 978-0-13-306627-2

This book shows you how to get up to speed with online marketing and go where your market is so you can effectively promote your business on a limited budget. The book explains in a straightforward style all there is to know about promoting small businesses online, and covers all the major online tools available, including websites, search engine marketing, email marketing, blogging, podcasts, online video, social networks, virtual worlds, and social bookmarking. Get Up to Speed with Online Marketing shows readers how to use each medium to their best effect on a limited marketing budget, if not for free! This straightforward, step-by-step guide to online marketing shows you affordable and effective ways to:

Sample Content

Sample Pages

Table of Contents

Acknowledgements viiAbout the author viiiIntroduction ixPart one: Get strategicChapter 1: Online marketing 101 3Chapter 2: Your online marketing plan 13Part two: Get onlineChapter 3: Establish a web presence: How to build a website with no technical knowledge 27Chapter 4: Boost your search engine rankings: How to increase your visibility on Google 43Chapter 5: Engage with email: How to build an email list without annoying people 55Part three: Get creativeChapter 6: Build a blog: How to build trust, reputation, and traffic 69Chapter 7: Podcast for profit: How to attract an audience of loyal listeners 85Chapter 8: Lights, camera, action!: How to produce online video on a budget 99Chapter 9: Show, don’t tell: How to showcase your business on photo-sharing sites 117Part four: Get out thereChapter 10: Build a community: How to choose and use social networks 129Chapter 11: Find fans on Facebook: How to harness the world’s largest network 139Chapter 12: Create credibility on LinkedIn: How to take your business networking online 155Chapter 13: Tap into Twitter: How to use the power of the real-time Web to build a following 173Chapter 14: Jack into the Matrix: How to make real money in virtual worlds 195Chapter 15: Pass it on: How to be discovered on social bookmarking sites 205Part five: Get helpChapter 16: Do you need a consultant?: How to find someone to help you achieve your vision 223An A–Z of online marketing 233Index 243