Sparkle and Charm

There’s a small new boutique tucked away in the Westbrook Shopping Center, and it’s bringing more sass to the West End. Not your typical Beaumont boutique, Sparkle and Charm combines beauty and bold fashions for a fresh shopping concept in Southeast Texas.

Owner Monica Mishaw is a licensed cosmetologist and offers makeup and individual eyelash application in the boutique — no appointment necessary.

As for the goods, most stray on the wild side with graphic bodysuits, neon clubwear and bold statement garments, but there are also simple summer tops and rompers.

Fun costume jewelry — including a few styles of body chains — and folding hand fans are a fierce fashion finish. Want a little more drama in your wardrobe? Check out this new spot.

Clothing hangs on a wall and on the racks at Sparkle and Charm Boutique and Spa on Thursday afternoon. Monica Mishaw owns and operates Sparkle and Charm Boutique and Spa, located in West Brook Shopping Center on Calder Avenue. The shop has been serving customers for a little over two months.
Photo taken Thursday, 4/24/14
Jake Daniels/@JakeD_in_SETX less

Clothing hangs on a wall and on the racks at Sparkle and Charm Boutique and Spa on Thursday afternoon. Monica Mishaw owns and operates Sparkle and Charm Boutique and Spa, located in West Brook Shopping Center ... more

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Sunglasses and jewelry sit on the countertop at Sparkle and Charm Boutique and Space on Thursday afternoon. Monica Mishaw owns and operates Sparkle and Charm Boutique and Spa, located in West Brook Shopping Center on Calder Avenue. The shop has been serving customers for a little over two months.
Photo taken Thursday, 4/24/14
Jake Daniels/@JakeD_in_SETX less

Sunglasses and jewelry sit on the countertop at Sparkle and Charm Boutique and Space on Thursday afternoon. Monica Mishaw owns and operates Sparkle and Charm Boutique and Spa, located in West Brook Shopping ... more

Image 8 of 11

Pictured is the facade of the Sparkle and Charm Spa and Boutique on Thursday. Monica Mishaw owns and operates Sparkle and Charm Boutique and Spa, located in West Brook Shopping Center on Calder Avenue. The shop has been serving customers for a little over two months.
Photo taken Thursday, 4/24/14
Jake Daniels/@JakeD_in_SETX less

Pictured is the facade of the Sparkle and Charm Spa and Boutique on Thursday. Monica Mishaw owns and operates Sparkle and Charm Boutique and Spa, located in West Brook Shopping Center on Calder Avenue. The ... more

Image 9 of 11

Monica Mishaw stands behind the counter at Sparkle and Charm Boutique and Spa on Thursday afternoon. Mishaw owns and operates Sparkle and Charm Boutique and Spa, located in West Brook Shopping Center on Calder Avenue. The shop has been serving customers for a little over two months.
Photo taken Thursday, 4/24/14
Jake Daniels/@JakeD_in_SETX less

Monica Mishaw stands behind the counter at Sparkle and Charm Boutique and Spa on Thursday afternoon. Mishaw owns and operates Sparkle and Charm Boutique and Spa, located in West Brook Shopping Center on Calder ... more

Image 10 of 11

Monica Mishaw stands behind the counter at Sparkle and Charm Boutique and Spa on Thursday afternoon. Mishaw owns and operates Sparkle and Charm Boutique and Spa, located in West Brook Shopping Center on Calder Avenue. The shop has been serving customers for a little over two months.
Photo taken Thursday, 4/24/14
Jake Daniels/@JakeD_in_SETX less

Monica Mishaw stands behind the counter at Sparkle and Charm Boutique and Spa on Thursday afternoon. Mishaw owns and operates Sparkle and Charm Boutique and Spa, located in West Brook Shopping Center on Calder ... more