I really like the thought, but hate the exclamation at the end of the copy! Plus, you really don't need that scam festival for jewellery...you could just say 'light jewellery from so & so...'. Also, knock off that really weird tagline from below the logo and voila! it's much neater, crisper...

if it feels like nothing then why wear it? it doesn't make any sense, just one innocent question "would you wear a cloth knowing that "it feels like nothing?", wouldn't it arouse many other questions such as what if your cloth has slipped off in public place or classy restaurant now since "it feels like nothing" you won't be able to notice it and imagine yourself when it happen, now that's exactly what i don't want. imagine my surprised after knowing it came from O&M. i agree with the former poster Dzsoi.

remember reading something ditto for an ad for seamless panties. To think that someone would want to use it for jewelry is really pathetic plagiarism. And you guys actually get paid for this? I cant imagine someone with such little brains even having a job.