Penetration of dishwashers in Polish households is gradually rising, with the figure reaching almost 23% in 2014. A growing number of Poles appreciate the advantages of these utilities, particularly the ...

Poles are becoming increasingly aware of the importance of toilet hygiene for their overall health. This is causing growing demand for products that not only clean toilets but also disinfect them and keep ...

Consumers are becoming increasingly demanding, which is why manufacturers of laundry care products try to satisfy their evolving needs by launching new and innovative products. Most developments regard ...

Sales of home insecticides benefit from growing availability in major retail chains as well as a rising selection of dedicated products, which help to deal with the problem of flying and crawling insects. ...

Current value sales of polishes increased by only 2% in 2014, reaching PLN202 million. A growing number of price-sensitive consumers regard polishes as by-products or even unnecessary in everyday life. ...

In August 2014, Prime Minister Narendra Modi initiated the “Swachh Bharat” (Clean India) mission, a programme to construct toilets in rural schools for the female population and also to clean India, ...

There is alarming rise in incidences of diseases caused by mosquitoes like dengue fever, chikungunya, encephalitis and malaria in India which has led to increased demand for mosquito repellents and kille ...

Laundry care increased by 2% in current terms in 2014, although volume sales recorded a decline. Fabric softeners increased by 3% in current terms thanks to the strong performance of concentrated fabric ...

Polishes increased marginally in current terms, recording sales of Won8.2 billion in 2014. The category continued to perform weakly, with volume sales declining continually since 2005; however, the popularity ...

Dishwashing continued to see positive volume growth in 2014, despite the market’s maturity. Small volume growth was mostly pushed by the rising population. Value growth was also on the positive side ...

In 2014, Singapore continued to encounter dengue outbreak in many parts of the country. Increasing hot tropical weather makes it a good breeding ground for mosquitoes. Therefore, many consumers keep home ...

Current value sales of home insecticides rose by 2% in 2014. Due to floods and a mild winter, the number of insects plaguing towns reached critical levels in some areas. This, supported by slowly improving ...

Surface care performed well in 2014 as consumers continued to purchase these essential products and were persuaded to trade up to new and novel products promising more effective results. Manufacturers ...

2014 was yet another year when companies sought to try and squeeze more profit out of the dishwashing category, with relatively little success. There were relatively few innovations in the category, with ...

Laundry care products benefited from raised unit prices in 2014, driven by innovations such as a number of new premium range liquid tablet detergents. Laundry care continued to be reliant on the leading ...

Polishes maintained stable current value growth of 2% in 2014 despite very little product development. Consumers were reluctant to purchase new products, such as new shoes, and so sought to prolong the ...

As seen the previous year, in 2014 a dour spring was followed by a long and hot summer, with high temperatures even being recorded in October. If this continues, home insecticide companies will be relishing ...

2014 was a decent year for toilet care, with manufacturers being extremely proactive in their approach to growing sales. Consumers sought to maintain the cleanliness of their houses as they increasingly ...

Bleach is a highly mature category, with very little development seen in terms of new products. However, the category continued to enjoy growing sales in 2014 as it is something of a traditional cleaning ...

Spray/aerosol insecticides remained the most common product type within home insecticides, as they have the advantage of tackling flying and crawling insects, with consumers finding different products ...

Home insecticides recorded stagnant current value growth in 2014, similar to that of 2013. The essential nature of home insecticides continued to sustain the category’s performance in 2014, supported ...

Over the review period, Colombians were increasingly choosing floor types that included tiles, laminated wood and to a lesser extent wood, which are easier to clean and maintain. As a result, companies ...

In Colombia, dishwashers are not common appliances, and according to Euromonitor International, only 4% of households had a dishwasher in 2014. As a result, automatic dishwashing remained a niche category ...

Hectic lifestyles saw consumers prefer to dine out instead of cooking at home – even when they did cook they prepared simple dishes, thus reducing the need for and usage of dishwashing products. Euromonito ...

Polishes recorded a positive performance with 1% current value growth in 2014. Long working days saw consumers spending less time and effort on maintaining furniture and shoes, negatively affecting demand ...

Like in most other home care categories, dishwashing manufacturers targeted the strong Danish consumer demand for sustainable and allergy-friendly products in 2014. The trend dominated dishwashing throughout ...

Sustainable and allergy-friendly products drove the premium laundry care segment in 2014. This is a very strong local trend in Denmark. Danes view products that are better for the environment as healthie ...

Polishes in Japan saw a current value decline in 2014, as the demand for such products weakened and fell. This was largely due to the consumer preference for floors, furniture and footwear which require ...