SAN FRANCISCO, CALIF.; May 1, 2012; IGN Entertainment, the world's leading video games media company, today becomes the latest customized entertainment app to launch on the Xbox LIVE online entertainment network; and the first focused solely on the gaming community.
An extension of its multi-screen strategy, the new app builds on IGN's already-strong presence on Xbox LIVE, where its "Strategize" show has been viewed more than 42 million times, and the recent success of its START channel on YouTube, which launched in January 2012 as part of the platform's new channel initiative.

"With this new app, we continue our mission to reach gamers wherever they are, across all platforms, services and devices. Now millions of Xbox LIVE users can watch curated IGN content straight from their TVs," said Peer Schneider, SVP of Content & Publisher for IGN Entertainment.

Dedicated to all-things gaming, the IGN Entertainment app will offer the Xbox community access to the most relevant previews, reviews, game guides, gameplay videos, live streams of eSports events and content from the IGN Pro League and access to industry events like the 2012 Electronic Entertainment Expo.

The app will also feature 'instant access' to game help walkthroughs and IGN's extensive catalog of popular shows, including "The Daily Fix," "Strategize" and more allowing users to quickly view gaming-related content on the biggest screen in the house. The app will also feature voice and gesture control with Kinect for Xbox 360 and Facebook sharing through Xbox LIVE.

The IGN app will be available to Xbox LIVE Gold members in the U.S. at launch.

About IGN Entertainment
IGN Entertainment is the leading Internet media and services provider focused on the video game and entertainment enthusiast markets. Collectively, IGN's properties reach more than 52 million unique users worldwide, according to Internet audience measurement firm comScore. IGN's network of video game-related properties (IGN.com, 1UP.com, GameSpy, FilePlanet, TeamXbox and others) is the Web's #1 video game information destination. IGN also owns the world's largest men's lifestyle website, AskMen.com, and men's entertainment site UGO.com. It also provides technology for online game play in video games. IGN is headquartered in the San Francisco Bay Area, with offices across North America, Europe and Australia.