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12.
Become an expert yourself <ul><ul><li>You have to learn the tools </li></ul></ul><ul><ul><li>Spend your own time </li></ul></ul><ul><ul><li>Find other enthusiasts/partners in crime </li></ul></ul><ul><ul><li>Invest time in attending offline events </li></ul></ul>

13.
Getting past the skeptics <ul><ul><li>No way to measure? Is there any ROI? </li></ul></ul><ul><ul><li>All these will pass </li></ul></ul><ul><ul><li>They are not mainstream, nobody pays attention to them </li></ul></ul><ul><ul><li>We cannot not control the message, lack of consistency, danger of going haywire </li></ul></ul><ul><ul><li>You can only promote the company or products </li></ul></ul><ul><ul><li>Multiple stake holder approval of the message </li></ul></ul><ul><ul><li>Tools are expensive </li></ul></ul>Photo Credit : http://www.flickr.com/photos/jonnygoldstein/2546693421/

14.
Traditional media usage is changing <ul><li>92%) use multiple platforms </li></ul><ul><li>33% access news on their cell phones. </li></ul><ul><li>28% of internet users have customized their home page </li></ul><ul><li>37% of internet users have contributed to the creation of news </li></ul>http://www.pewinternet.org/Reports/2010/Online-News.aspx

15.
Your customers are already on Social Media <ul><ul><li>Gartner : By 2014, social networking services will replace e-mail as the primary communications vehicle for 20 % of business users. </li></ul></ul><ul><ul><li>With 400M users Facebook could be the 3rd largest country in population (China and India are larger for now) </li></ul></ul><ul><ul><li>LinkedIn Now 60 Million Strong </li></ul></ul><ul><ul><li>Nearly three quarters (73%) of online teens and (72%) of young adults use social network sites </li></ul></ul><ul><ul><li>http://www.gartner.com/it/page.jsp?id=1293114 </li></ul></ul><ul><ul><li>http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx </li></ul></ul>

17.
25% Small Business use social media presence – Doubled since last year <ul><ul><li>Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com </li></ul></ul>See the full study at http://www.GrowSmartBusiness.com

18.
Customers demand transparency This guy wants to make sure the book and the DVD are saying the same thing

21.
Managing the conversation <ul><li>http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html </li></ul><ul><li>Engage with both positive and negative feedback </li></ul><ul><li>Encourage your customers to get social with you </li></ul><ul><li>Ask your employees to participate </li></ul>

22.
Get everyone on your side <ul><li>Take the lawyers to lunch </li></ul><ul><li>Have a well defined Social media policy </li></ul><ul><li>Resource http://wiki.altimetergroup.com/page/Social+Media+Policies </li></ul><ul><li>Find internal bloggers and other Social media enthusiasts and gain their support </li></ul>

23.
We have our CEO on our side. Interests = March of the Dimes, Boats and Gators

26.
Only 50% of Small business have websites Tip : Once you have your website your business is global Free websites from Network Solutions at http://www.networksolutions.com/free-website/index.jsp http:// www.nevertoomuchgreen.com /

31.
Use Google Alerts as a business intelligence tool <ul><li>Get alerted to conversations about your product </li></ul><ul><li>Trends and competition </li></ul><ul><li>Tip : Use Google alerts to get content ideas </li></ul>

32.
Build your profile in sites like Linkedin Links to your website and appear in searches for LinkedIn users Tip : Ask for recommendations to include you in Service provider directory

47.
Mobile strategy <ul><li>The world has 1.4 Billion Tvs </li></ul><ul><li>2.5 billion cell phones </li></ul><ul><li>When people shop they don’t take their PC along </li></ul><ul><li>Customers see desperate need to compare prices </li></ul><ul><li>Buyers their social network for advice </li></ul>

48.
Want to Start a Blog or Website here are some offers <ul><li>Transfer to Network Solutions 4 $6.99 using DOMSOCIAL3 | http://ow.ly/1nEjY </li></ul><ul><li>Webhosting is a necessity for any website: http://ow.ly/1nEjh | Use HOSTSOC001 to get 35% off nsHosting Shared! </li></ul><ul><li>Use our Domain Name Generator to find the domain you've been looking for! Then use DOMSOCIAL1 to get it for $6.99! | http://ow.ly/1nEim </li></ul>T & Cs apply. Expires June 30 th 2010

49.
Building a Positive Image Online with Social Media: The Network Solutions Experience

52.
Top Three Accomplishments <ul><li>Enjoying a positive sentiment online compared to the negative mentions in 2008. </li></ul><ul><li>Shift in perception of Network Solutions® as not just a domain registrar but also a thought leader in small business growth. </li></ul><ul><li>Network Solutions is often referred to as a company that has effectively leveraged social media to maximize customer satisfaction. </li></ul>

60.
Phase 2: Crisis Management Support <ul><li>Created an online forum to provide information to merchants and customers. </li></ul><ul><li>Generated over 50+ blog posts, which Network Solutions team responded. </li></ul><ul><li>Applauded by many for use of social media in crisis management support. </li></ul>