Vitaminwater recently celebrated Ray Allen's historic moment setting the NBA's record for most three-point shots in a career by creating a fantastic tribute video that featured remarks from a collection of famous Bostonians, athletes, Celtics teammates, celebrities, musicians, and fans.

Vitaminwater really did a great job making the piece all about Ray (a Vitaminwater endorser), with subtle signage and product placement featured throughout. As brands continue to look for ways to be authentic and endemic in the sports space, one can expect that we will soon begin to see more congratulatory viral posts being produced, as they are inexpensive, heartfelt, and effectively cater to a variety of fan bases.

On a side note, Brand Jordan also congratulated Ray Allen on setting the NBA's all-time 3-point record with 2,561 baskets by releasing a commemorative viral that recently eclipsed 50,000+ hits on YouTube. Check it out below:

Copyright & Copy; 2008, Partnership Activation Inc. All rights reserved. You are free:to Share — to copy, distribute and transmit the work to Remix — to adapt the work Under the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Noncommercial. You may not use this work for commercial purposes. Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one. For any reuse or distribution, you must make clear to others the license terms of this work. The best way to do this is with a link to this web page. Any of the above conditions can be waived if you get permission from the copyright holder. Nothing in this license impairs or restricts the author's moral rights.