SPMB Lands CMO For Citrix

December 2, 2015 – West Coast-based technology search firm SPMB has recruited Tim Minahan as chief marketing officer of Citrix. He is responsible for leading and evolving the Citrix marketing strategy to continue to drive the company’s vision of securely and reliably delivering applications and data.

As a change agent for digital transformation, go-to-market strategy, demand generation, sales execution, M&A, and supply chain, Mr. Minahan has generated billions of dollars for both fast-growing start-ups and premier technology brands. He comes to Citrix from SAP where he was CMO of SAP Cloud. Previously, he was at Ariba, where he served as senior vice president of Network Strategy as well as CMO.

“Tim has a proven track record in driving transformation, growing businesses, and leading high-performing teams to unprecedented success,” said Citrix interim president and CEO Bob Calderoni. “His passion and experience is a great complement to the executive team as Citrix continues to build positive momentum and focus on the company’s transformative initiatives announced earlier this year.”

With annual revenue in 2014 of $3.14 billion, Citrix’s mission is to led the transition to software-defining the workplace, uniting virtualization, mobility management, networking and SaaS solutions to enable new ways for businesses and people to work better. Its solutions power business mobility through secure, mobile workspaces that provide people with instant access to apps, desktops, data and communications on any device, over any network and cloud.