Back in July 2012 Camden dangled a digital carrot under the noses of those in the more populated areas of the borough: free public WiFi. However, it was unclear exactly which areas would benefit and when the initiative would go ahead.

The service has now been approved and will start rolling out from June 1st, though in West Hampstead we won’t be online until phase 3, which could be 18 months away. The contract will last for 10 years.

Users of registered devices will be able to use 30 free minutes of WiFi everyday – after 30 minutes you’ll have to pay. So it’s more for the quick check of e-mails or browsing than to sit in a coffee shop and work your way through Series 3 of Game of Thrones on Sky Go Extra.