- I am very pleased with our results, especially the commitment of all stakeholders, including online platforms, on the steps we advise the Commission to take. It is a great leap forward on the issue of the spread of disinformation: we have created a robust starting point for a Code of Practices, supported by a multi-stakeholder Coalition, säger kommissionär Mariya Gabriel i en kommentar.

Principerna som föreslås:

1 Platforms should adapt their advertising policies, including adhering to “follow-the-money” principle, whilst preventing incentives that leads to disinfor- mation, such as to discourage the dissemination and ampli cation of disinformation for pro t. These policies must be based on clear, transparent, and non-discriminatory criteria;

2 Platforms should ensure transparency and public accountability with regard to the processing of us- ers’ data for advertisement placements, with due respect to privacy, freedom of expression and media pluralism;

3 Platforms should ensure that sponsored content, including political advertising, is appropriately dis- tinguished from other content;

4 Platforms should take the necessary measures to enable privacy-compliant access to data for fact-checking and research activities;

5 Platforms should make available to their users advanced settings and controls to empower them to customise their online experience;

6 Platforms should, in cooperation with public and private European news outlets, where appropriate take e ective measures to improve the visibility of reliable, trustworthy news and facilitate users’ access to it;

8 Platforms should, where appropriate, provide user-friendly tools to enable users to link up with trusted fact-checking sources and allow users to exercise their right to reply;

9 Platforms that apply flagging and trust systems that rely on users should design safeguards against their abuse by users;

10 Platforms should cooperate by i.a. providing relevant data on the functioning of their services including data for independent investigation by ac- ademic researchers and general information on algorithms in order to and a common approach to address the dissemination and amplification of disinformation.