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Facebook is in crisis mode, but the company can take major steps to fix itself and the global community it says it wants to promote. Facebook founder, CEO and majority shareholder Mark Zuckerberg need...

After years of uncertain experimentation, Free-to-Play (F2P) game developers are starting to view ads as a genuine alternative to In-App Purchases (IAPs) rather than just an additional revenue bonus. ...

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December 06, 2018 / TANYA DUA

What does the advertising industry have in common with Burning Man? More than you’d think, according to Sir Martin Sorrell. The spirit of creative disruption that characterizes the annual pop-up creativity festival is akin to the massive changes currently sweeping through the advertising industry, the former WPP chief said in a conversation with Business Insider UK editor-in-chief Jim Edwards at Business Insider’s IGNITION Conference in New York on Tuesday. “There’s a strange sort of analogy between our industry and what you see at Burning Man,” Sorrell, who said he had attended the festival three times himself, told Edwards. “What it symbolizes to me is a creative disruption.

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Other News

Facebook is in crisis mode, but the company can take major steps to fix itself and the global community it says it wants to promote. Facebook founder, CEO and majority shareholder Mark Zuckerberg need...

After years of uncertain experimentation, Free-to-Play (F2P) game developers are starting to view ads as a genuine alternative to In-App Purchases (IAPs) rather than just an additional revenue bonus. ...

This is not a case of companies falling into the age-old trap of spending more than intended on Christmas. We believe there is something deeper going on in the way that companies are dealing with the ...