How to Find New Placements to Target on the Display Network

I miss the Display Planner. It was one of my favorite tools in the old AdWords interface. When Google decided to remove the tool from Google Ads, PPC marketers lost a valuable asset for planning out display campaigns.
While I still want the tool back, we can create successful managed placement campaigns in Google Ads. It just takes a little bit more work on our end. Here are a few tactics I use for finding new placements to target.
Look at What Traffic Is Already Working
I love talking about how Google Analytics can usually answer the question, “Who should I target first?” This post is no...Read more ...