DC Creates New $10,000 Challenge For 2014 Monster Energy SX Season

By Press Release | 1/10/2014 2:51 PM

The following is from Feld Motor Sports…

AURORA, Ill. (January10, 2014) – Feld Motor Sports announced today that DC Shoes, the official and exclusive footwear and title sponsor of the DC Shoes Defy Convention Last Chance Qualifier Race, will post a $10,000 bonus at each Monster Energy AMA Supercross, an FIM World Championship, this season.

Entering their fourth year as a Monster Energy Supercross sponsor, DC Shoes will pay any rider – in both the 250SX or 450SX Class -- $10,000 if they win the DC Shoes Defy Convention Last Chance Qualifier Race as well as the Main Event.

“At DC, we recognize that the path to the podium isn’t always the straightest and the sweetest victories are often the ones that are hardest to achieve,” said Jeff Taylor, Senior Vice President of Global Brand and Marketing, DC Shoes. “Monster Energy Supercross already provides a tremendous fan experience and the DC Defy Convention LCQ Challenge will give race fans even more to root for.”

Some of the sport’s greatest names, including Jeff Emig, Jeremy McGrath and Ricky Carmichael have been a part of DC Shoes’ elite motocross team. Fans can visit their interactive display in the Monster Energy Party in the Pits during all season long as they pay tribute to their roots in the sport.

For the first-time ever, the entire Monster Energy Supercross season will air live on FOX Sports. FOX Sports 1 will air 13 races live and FOX Sports 2 will air four races live, in addition to every race re-airing on FOX Sports 2. The live Monster Energy Supercross programming on FOX Sports 1 and FOX Sports 2 also includes live coverage on the authenticated FOX Sports Go app.