IF team pass their social analytics exams with flying colours

Having sophisticated social analytical tools is a must if you’re serious about social. But having a tool and knowing how to squeeze the pips out of the data is quite another thing. So we’ve made sure we’re all independently accredited in social analytics.

The immediate future client teams have taken the training, sat the exam and every person has passed. immediate future is now BrandWatch Certified. Hurrah!

“Mining the vast volumes of social data requires analytical skills beyond just plugging into the tools”, says Theresa Santos, Account Director at IF. She continues, “Gaining accreditation from BrandWatch, along with our own analytical frameworks and methodologies, ensures that we are able to dig into the data and find insights that are meaningful to our clients”

The training was rigorous (and exhausting) as we delved into advanced visualisations and complex segmentation.

Katy Howell, CEO, says, “People development is core to progressing our staff at immediate future. Learning how to use the latest technology is an essential foundation. And boy do the team love to learn. There was such enthusiasm during the training and a dogged persistence to pass the exam. They are just brilliant!”

The accreditation supports our focus on delivering audience-first social campaigns: programmes that cut through the social media noise, because they are more relevant and interesting to our clients’ customers.

Expect to see the badges of accreditation appear on our staff LinkedIn profiles. They’re proud and so are we!

Having worked with immediate future for almost two years, it is clear that their social media knowledge is outstanding. They have constantly given strong counsel that has informed our strategy and aligned with our business goals. Their enthusiastic team has ‘raised the bar’ on social media management and their ideas and constant innovation delivers results beyond expectation

Adam WoolfMarketing director,
Indesit Company

IF has been a great support to us in developing our social presence across Europe, adding value with their thorough knowledge and skills in both planning and executing social activity.
I have no hesitation in highly recommending IF as a partner in Social Media strategy development. The team are conscientious, hardworking and always reliable.

Ruth CoatesCross Channel Marketing
Staples Europe

I was impressed with the impact of immediate future’s activity, the reach and influence that has been created through the tactics we employed was beyond our expectations. As a direct consequence we now see social media as an integral part of bmibaby’s activity.

Katherine HillHead of Communications, bmibaby

immediate future have been instrumental in helping us shape our social media strategy. Their rigorous process and strategic thinking helped us to begin to uncover the value of social media to our business.
This has given us the business case for more investment and deeper integration. IF are experts and I would recommend them to any brand who need guidance on social media.

Mandy WardHead of Digital Marketing, JD Williams Group

At every level, from search engine visibility and brand reputation to driving visits and sales to our website, the immediate future team amplified our online communications, generated advocacy and delivered tangible results.

Chris BishopOnline Marketing Manager, Hotel Chocolat

2013 was a major year in the development of our presence on social media and the way we engage with online audiences. We brought on immediate future, who have done fantastic work with us in building the quality of our content, the tone of voice we use and the strategy in how we use social media channels.This has resulted in substantial increases to our basic communities, our reach and our quality of engagement.