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10.
THE EXPECTATION
Transplant
the
NFM
brand
and
be
the
anchor
of
something
great.
Beacon
technology,
and
by
extension
IoT,
is
an
incoming
tide
in
retail
that
will
raise
all
ships
including
business
intelligence,
shopper
experience,
opex and
associate
productivity.
Joe
Saumweber

11.
THE STORE
92% of all NFM TX sales take place in the store.
2017
Revenue
projections
place
our
3
major
stores
at
just
under
$2
billion
annually.

12.
#RIC16
THE STORE IS STILL THE STAR
94% of all retail sales take place within the confines of a physical store.
*
The
New
Digital
Divide,
Deloitte
Digital,
Physical
store
sales
calculated
using
U.S.
Census
Bureau
Quarterly
Retail,
E-­‐Commerce
Sales,
4th
Quarter
2013

13.
THE CHALLENGE
560,000 Square feet of retail space.
Just
under
2
million
square
feet
total
(Distribution
Center
1.3)

14.
#RIC16
Attention &
Awareness
Consideration
& Engagement
Assisted Shopping &
Enhanced Experience
Optimized Sales at the
Moment of Truth
The New PATH TO PURCHASE
Brands must now use a CUSTOMER-CENTRIC model

21.
THE MEASUREMENTS
Traffic
to
our
mobile
site
was
up
50%
in
Q1
and
revenue
is
up
over
100%
Q1
2015
vs
Q1
2016.
Our
app
uses
our
mobile
site
to
power
the
ecommerce
functionality.

22.
THE PRICE TAGS
39,000 digital price tags changed daily.
Without
this
system
our
way-­‐finding
experience
would
not
work
properly.
This
was
our
first
step
towards
committing
to
a
long
term
beacon
roadmap.