Apple’s Passbook reads data from .pkpass files, which can be attached to email messages and embedded on web sites. The system lets Safari and Mail clients running on Mac, iPhone, iPod and iPad devices to automatically import tickets, digital coupons and other items into the Passbook application and sync them across devices via iCloud. That’s all fine and dandy, but what if there was an easier way to share Passbook passes? Thanks to a company called Skycore, Passbook items can be now delivered to users via MMS…

According to a media release, the Skycore cloud and its application programming interface (API) facilitate secure delivery of Passbook passes via MMS. Tapping such a pass embedded in the message automatically imports it into the Passbook application.

The company’s platform currently supports Passbook MMS delivery to the big four U.S. carriers: AT&T, Verizon, Sprint and T-Mobile.

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My thought exactly. Passbook is a huge flop not on Apples part but on retailers parts as they just do not want to use it…

Stephaughn Alston

Just used Passbook last night when I went to the movies. Great app if some more companies adopt it. It made getting my tickets so much easier! More convenient.

Andy

Unfortunately, Passbook is nearly useless outside of the US.

http://www.idownloadblog.com Sebastien

I use Passbook every single day. It automatically shows up on my phone when I get close to one of the several Starbucks I added to my favorites. I then pay for my coffee without having to use my wallet. I also use Passbook every time I fly Virgin America. That’s an awesome feature which business should take advantage of more than they currently do.