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Back when marketers started using social media for business, they were like novice musicians. These days, many businesses play sophisticated scores, using social media strategically to boost their businesses. If you want to join this growing band of successful companies, attending this upcoming conference is a must.

By now, you should know the drill: brochures may describe features and benefits, but if you’re going to create any traction with your ebook or white paper, you must focus on ideas and insights of value to your audience.