We could have called what we do “Holistic Marketing”, “360° Experiences”, or even “Full-Service Services”. But we chose “Intercommunicatipackastratapromotising“™. We think it says it all. And it was easier to spell.

Narrative Scenarios done in video format to bring ideas to life. While very similar to explainer videos, they focus on user stories / scenarios and how the product is to be used – not what the product is.

Kate Roberts (from Age UK) wrote up this great piece on how to list titles in dropdown. Does Mr always go first? What happens when you start including Dr, Captain, or Dame? Sort of screws up the alphabetical list rule. She even throws in some numbers about the most often selected title. (Should we sort by frequency used?).

Most consumers couldn’t tell you what a ‘channel’ is. What they know about is interacting with or consuming brand content – something they work hard to unravel and fit disparate pieces back together.

Pervasive IA can help you map out a comprehensive approach to designing cross-channel experiences that tells your story, sells more products, and builds lasting engagement with consumers. The heuristic analysis tools will show you surprising holes in the current experience and then guide you through the resulting complex decisions.