How far can 40 hats travel around the world? Each recipient takes a photo of themselves in the stylish headgear, adds their signature and passes their numbered hat on to a trusted friend. Number 14 is in Hammersmith, but 23 is in Hanoi. A P40B project in celebration of Phil Woodford's 40th birthday.

Monday, 26 January 2009

Music to my ears: P40B hat makes it to Sydney Opera House. Click to enlarge.

It may be 2009 and Phil's 40th Birthday may now be part of history, but the hat phenomenon shows no sign of abating. What better way to keep cool under the relentless heat of the Australian sun? In this latest photo, a young lady called Helen reclines on a boat in front of one of the world's most recognisable landmarks. She's working "in concert" with other P40B fans to keep the birthday brand alive.