BrandExtract Drives Global Rebranding Strategy for GSE Environmental

HOUSTON--(EON: Enhanced Online News)--Integrated branding and marketing firm BrandExtract, LLC, partnered with GSE
Environmental (NYSE: GSE) to launch the company’s new brand identity
following GSE’s listing to the New York Stock Exchange on Feb. 10. After
performing a thorough assessment and rebranding process, BrandExtract
helped create a brand identity to better represent GSE’s worldwide
capabilities, products and expertise in the geosynthetics industry.

“The leadership team at GSE
and their ambitious plans for growth have truly transformed the company,
and we’re honored to have partnered with them.”

“This new brand captures the foundation of GSE’s successes as they enter
this new phase,” said Bo
Bothe, president and CEO, BrandExtract. “The leadership team at GSE
and their ambitious plans for growth have truly transformed the company,
and we’re honored to have partnered with them.”

The rebranding process began in June 2011 as BrandExtract employed its Brand
Assessment process to determine the look, feel and voice of the new
brand. The process employed surveys, interviews and market research in
three languages among the company’s stakeholders across multiple
countries and focused on the company’s ability to create durable,
innovative solutions that protect the environment through collaboration
with customers around the globe.

“We’ve grown into a global company that’s capable of doing bigger and
better things,” said Steve Eckhart, GSE Global Director of Marketing.
“Our partnership with BrandExtract helped us launch this global
rebranding initiative to better represent who we are and what we're made
of."

Bothe added that the brand assessment and development process yielded a
much clearer focus on GSE’s brand identity, strategy and value
proposition. This resulted in a name change for the company from “GSE
Lining Technology, LLC” to “GSE Environmental”, and also the company’s
new tagline: "Durability Runs Deep."

Originally founded in 1972, GSE is the leading global provider of geosynthetic
lining products and services used for landfills, mining operations,
power plants and other civil and industrial applications.

The new brand project also includes an updated GSE logo, new graphic
standards, tagline and messaging, marketing collateral and a newly
designed website
managed by BrandExtract's SAM site management software.

About BrandExtract, LLC.

BrandExtract is a brand experience firm that provides savvy business
solutions that help clients create, transform and grow. The company
analyzes all customer touch points — from operations and service to
promotions and sales — to help clients understand and manage their
entire brand experience. The firm then provides sound, strategic counsel
combined with engaging creative solutions that deliver measurable
results. Visit BrandExtract.com
for more information.

About GSE Environmental

GSE Environmental is a leading manufacturer and provider of geosynthetic
lining products and services with a worldwide presence in the following
markets: agriculture, aquaculture, canals, civil, golf courses, mining,
power, storm water retention, waste containment, wastewater, and other
industrial applications. Headquartered in Houston, GSE has global
manufacturing and sales offices in the United States, Chile, Germany,
Thailand and Egypt. GSE is a publicly traded company on the New York
Stock Exchange under the ticker symbol “GSE.”