The first step for is to make sure you’re giving your audience something of value that they will want to download and utilize. Your subscribers need to opt-in and ideally confirm their request. You should never entertain the thought of buying or trading for a list. Doing this will not only get you untargeted prospects who are most likely not interested in your products or services, you will also be spamming them when you send your email since they did not willingly sign up for the information. If you are not aware there are anti-spam laws like the CAN-SPAM Act of 2003, and the Canada’s (CASL) legislation that went into July 1, 2014, you could be charged a huge fine for violating either of them. [Read more…]

I recently purchased and am reading the book Launch by Jeff Walker. This book is very interesting, and a great lesson learned thus far is that a list is necessary to really make money as an online business. With that said, I decided to write this blog today, because there are so many out there that who still believes that email marketing is dead and social media is the way to go, even with all the noise. But we must remember, in order to get our clients to know, like and trust us, we need to build relationships. Also, relationships are built through staying in touch with both prospects and existing clients through email. Sharing of yourself and the services or products you offer and how they can benefit from them are also ways to build better relationships.[Read more…]