WWF partners with Sky for the Amazon

Posted on

07 December 2015

An innovative partnership with Sky, the UK media company, has helped to protect highly vulnerable Amazon forests in Brazil’s Acre State – a biodiversity hot-spot and conservation priority. Together with the Acre authorities, the six-year programme – which has just come to an end – helped 1,500 small-scale farmers adopt sustainable cultivation methods and gain better prices for their produce, re-establishing a market for wild rubber and removing the incentive to clear forests for beef production. In the face of a new road cutting through the forest, the programme also met its promise to help keep a billion trees standing, thus preventing 3.7 million tonnes of carbon emissions. There was also a huge communications outreach, regularly reaching over 7 million viewers in the UK on the challenges facing the Amazon and its biodiversity.