How Dgeorge started their logo design journey

Company name

Overview

Green House Realty is a new and exciting Real Estate venture & business

Tell us a bit about who you are and the people you reach

Being for the Real Estate market we need to appeal to a wide audience - people who are either buying, selling & investing in real estate.

Requirements

With regards to the colours – yes, we do want to stick with the green and yellow as the main colours.

If you think that introducing another colour in would be good (like the white in the “realty”) then I’m happy to look at suggestions. Basically we still want to keep a green house in the logo for obvious reasons!

What we don’t like about the current logo is that it is very pedestrian.

While simple is the way to go for a logo this is beyond simple but at the same time very cluttered and I think it seem sthis way because of the words inside the logo.

I think if you took the words out then we’d be happier with it straight away but even the shape of the logo is very ‘blah’ – this is the best word I can think of to describe how I feel about it! It was great at the beginning because we opened the agency very quickly and didn’t have much time and the designer was local so it was easy to get in touch with him etc but we have outgrown it now.

We want something that will be easily recognizable and simple but quite elegant at the same time. While we aren’t a big flashy agency and we work with people from all walks of life we still want to be competitive.

When I say competitive I mean that we want to be seen as cutting edge, new, innovative and fresh.