Customer Focus Across the Borders

The aim of this important visit was not only to maintain contact with our loyal and valued clients who are based across the Borders but also to meet some of our newer customers too.

The visit resulted in a number of new orders for our exciting Spring / Summer 2016 ranges and since we have returned to Wales, many have placed repeat orders too.

Says Karen, “We no longer have a sales representative covering Scotland and the North and so, as in other regions across the UK, we recognise the importance of meeting with our customers face-to-face to ensure that our designs are meeting the needs of their own clients.

“Though we managed to meet a high number of clients, we only skimmed the surface. So we are planning on a number of measures to ensure that our Northern customers receive the same level of customer service as those based close to home.

“These measures include the recruitment of a new sales representative to cover this are; and to participate in a forthcoming trade show to showcase our forthcoming Autumn / Winter collection.”

Karen is pictured bringing in the display rail ready for a client meeting, looking great in Pete's shirt!