Ep006 – Recap | Fear, Start Lean, Stay True & more…

Start listening…

Sorry, not available here yet!

About This Episode

Summary

I’m beginning to do a short recap episode every 5th episode or so, as a way to summarize the takeaways and lessons learned from the past few business owners. These will be 20 to 35-minute episodes (instead of the longer form ones), and I’ll summarize what takeaways or practical lessons I drew out from the previous business owners.

Lessons

So when you feel afraid, that’s not necessarily a sign that you’re doing something wrong.

It’s scary to put your name on something. It’s scary to put yourself out to the world. But when you feel afraid, remember: what’s the alternative? Not doing that thing. And besides, what’s everyone else doing anyway?

Start lean.

Ally started with $10,000 in a co-working space.

Sarah started Rye Goods out of a food truck.

You don’t need to go into debt.

Stacy started by buying antique, old rings, and cleaning them up, then selling for a higher value: 1, 10, 1,000

Invest in building your brand.

Work hard and keep your head down.

Stacy flies out to LA on weekends and takes a red-eye home, just to find fresh styles, and keep up with trends.

Sarah DM’d coffee shops, asking if they wanted to sample her baked goods and ended up getting her first wholesale clients. That’s not sexy, but if 1 out of 10 end up as customers, and you need 10 wholesale accounts in the next month, DM 100 people!

Stay true to yourself.

Stacy left Urban Outfitters rather than have no one know who her brand was, or what she was about.

Sarah chose the location 90% of her followers didn’t choose, and chose baking what she loved, rather than what the people wanted.

Seek council (or, you don’t need school).

Ally sought counsel from customers that happened to be really good at business, and developed good relationships with a couple who advised her.

Sarah DMs bakers on the IG community to ask for tips and help.

Connect

Start a free trial of GrowThat, and build your own referral program today. Start getting more new customers through word of mouth.