Quickly find the right goal with a refreshed user interface. Easily express bid optimization goals that match your business objectives.

Easily enter your Target Spend goals. With our new Target Spend strategy, maximize important KPIs like actions, transactions, revenue or clicks within a given monthly spend.

Efficiently set default minimum and maximum bids on a strategy. Spend more time managing bid limits for the keywords you care about most, while DoubleClick Search handles the rest through a bid strategy-wide setting.

Exercise even more advanced controls. The Advanced Configuration tab in the new bid strategy UI is designed for those who want to even further influence bid strategies.

The first option they’re releasing give control over how a bid strategy handles high-traffic or low-converting keywords in ROI strategies.