Also, Lambo is playing this perfectly by advertising how batshit insane their cars are as opposed to trying to directly compete with Ferrari's classy bs.

+1

Everyone is making supercars these days. Every other day I hear about some new company trying something different. This new Aventador is something else though. The reason it works is because the whole thing is insane and it's not just something with a bodykit slapped on. Look at that interior. Looks like a fighter jet to me!