WE'RE PASSIONATE ABOUT HELPING OUR CLIENTS SUCCEED

Umbel helps unify all your customer data into a single view that lets you gain insights on your most valuable customers, drive ROI and support data-driven decision making at all levels of your organization. We work with the most innovative thinkers in retail, brands, media, sports and entertainment to connect all their data from their siloed systems, in real-time. We’d like to share some of our favorite client success stories here.

Sports Stories

Whether you need to get more fans in your seats, sell more premium tickets or get the biggest, best and most relevant sponsors in front of your fans across all channels for the highest prices, Umbel can provide actionable audience intelligence that puts the power of the marketer, sales team and data scientist at your fingertips.

We need to better understand our fans so we can offer more tailored and memorable experiences. Umbel helps us get a complete view of our audience from all touchpoints, enabling one-to-one relationships and increased ticket sales.

Brand & Agency Stories

Brand marketers need to understand, segment and convert the right prospects into brand loyalists. Brands use Umbel to achieve these critical marketing tasks, yet even greater value is realized when customer lifetime value increases as a result of more effective precision marketing at scale. Umbel helps brands find the right customers, identify and address them, and build long-term, meaningful relationships.

Entertainment Stories

Calculating ticket sales, page views and clicks is not enough. How do you engage millions of fans and make each and every one of them feel special? Umbel is the platform entertainment brands use to collect the data they need to reach and build relationships with their best fans. We can show you who your audience is, give you the tools to meaningfully connect with them, and leverage their data to find more individuals just like them — at scale.

Data overload is a huge problem for ticket sellers. By integrating Umbel into our ticketing console, we empowered our clients to take action with their data through highly targeted marketing campaigns that increase ticket sales, by efficiently finding the next fan.

The Umbel platform profiles YPlan users' socio-demographic data and interests based on their in-app behavior. The most important thing for us is that Umbel allows us to apply these learnings directly to our Facebook targeting and increase conversions.

Event Stories

Are you realizing the full potential of leveraging attendee data before, during and after your events? Umbel helps collect the right data so you can connect the dots between old and new audiences, on- and offline behaviors, brand affinities and more. While events may take place in a few hours or days, we all know they take months to plan. Securing the right sponsorships, programming, etc. hinges on a critical factor: knowing your audience. Umbel helps event companies boost sponsorships, create more relevant programming and increase ticket sales.

What’s so exciting about Umbel is to be able to get detailed reporting on exactly who people are, what they’re interested in, what they’re doing, where they come from. That’s just a really powerful insight that I don’t think we’ve ever had the ability to get to before.

One of the richest areas [of Umbel] is the brand segments, in terms of what other brands this audience is engaging with. We plan to use that data going forward to target additional sponsors and other clients to match with this group of people. All of that can really be summed up as creating a better experience for SXSW attendees.

We have a very elusive audience. Being able to use our real audience data to improve our ticket sales completes the ROI loop for us. Umbel enables us to intelligently grow our audience, which results in more data, which helps us grow an even higher quality audience.

With Umbel we were able to better understand our existing members and the programs they care about most. We used that data to increase new memberships, enhance services and expand our overall impact on the Austin community.

Publisher Stories

Umbel gives publishers the data — and power — ad networks take away. Publishers use Umbel's simple, beautiful control panel to access cross-platform metrics that reveal who is engaging with which content in real-time. With Umbel, publishers finally own and control the audience data they’ve worked so hard to build. And it returns value pre-, mid- and post-campaign. Our publisher stories are about increasing premium direct ad sales, sustainable, data-driven audience growth and compelling campaign performance metrics.

Vox uses Umbel to really understand our audience. We are a premium publisher and understanding our audience is incredibly important to not only how we develop that audience and how we create content, but also how we build great experiences for our brand partners.

Retail Stories

Whether you need to identify your high value customer segments, sell more inventory, increase the click-thru rates of your Facebook and Google Ads, discover who your real competitors are, or find out which products and brands your customers love most, Umbel can provide actionable customer intelligence that puts the power of the marketer, sales team and data scientist at your fingertips.