What does a digital marketing agency do?

If you’re thinking of using digital marketing to increase sales and enhance the value of your brand, you may be wondering: what does a digital marketing agency do?

Digital marketing is rapidly becoming the go-to method of marketing for any forward thinking business big or small looking to increase sales, and enhance the value of their brand; it’s cost effective, data-driven, entirely traceable, and – because of this – is very much considered the future of marketing.

As a result, there are lots of agencies out there claiming to specialise in digital marketing, or specific aspects of it; but what does a digital marketing agency do?

Forget everything you know about traditional marketing

To understand the answer to the question: what does a digital marketing agency do? You must first forget everything you know about tradition, or ‘offline’, marketing. Traditional marketing is preoccupied with design; beautiful adverts created for expensive, glossy magazines or newspapers, that give you no real Key Performance Indicator.

Described as the marketing of goods and services online, digital marketing is data driven; because it’s online, digital marketing is provides you with platforms through which to monitor what your customers are doing, and how they’re engaging with you, which in turn allows you to tailor your offering appropriately to increase your sales.

However, it’s also important to note that a good digital marketing agency does more than perform the basic tasks – creating and publishing the Facebook posts or writing the monthly blog for your website.

Any digital marketing agency worth its salt will also:

Create the strategies behind the activity

Track the progress

Advise you on what’s working & what’s not

Provide you with regular reports

Taking all the stresses and strains out of your marketing needs, and using their expertise in the field to ensure any activity they undertake is as effective as it possibly can be.

Whether you’re just starting out or you run a well-established business, a digital marketing agency can be an invaluable extension of your team…

If you’d like to find out more about how a digital marketing agency can support your business, talk to us today.

Digital Marketing Consultancy

Contact Webkick

Whether you’re looking for an army of experts to take care of all your website design and digital marketing needs or you simply want us to redesign your existing logo; whatever your business’ needs, our wonderful team are here to help. Contact us today to find out more.