Conformists Boost Creativity

A large Israeli defense
contractor hosted a “creativity
forum” so that all of the
smartest and most innovative
people at the company could
get together once a month. As
expected, the ideas flew. But
after two years, not one of them
had been implemented, and the
forum disbanded. A top human
resource manager explains the
problem with creative types:
They prefer to invent.

The most creative teams,
then, have fewer creative members.
It’s the conformists who
promote innovation....

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