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The Swiss People’s Party (SVP), which campaigns against mass immigration to Switzerland, is facing accusations of employing double standards after it used a female model with an immigrant background in its latest election campaign ad.

The commercial, currently being shown at Swiss cinemas, plays up the supposed SVP-voting savvy of "real" Swiss women, newspaper 20-Minuten reports.

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But the party came under pressure when it emerged that one of the actresses in the advert was of Turkish stock. The SVP defended the decision to employ the dark-haired model, saying that "naturally" it had only used Swiss women since all three held Swiss passports.