An online ad that you would actually want to watch: Qantas’ winter deals

Rafat Ali, Skift

- Feb 05, 2013 4:28 am

Skift Take

Bet you will replay this one at least twice. Name the last online ad creative that made you do that.

— Rafat Ali

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Usually, for digital creatures like us, we have to be really paying attention to banners to notice any form of advertising. But this one from Qantas, on NYTimes.com earlier last week, is among the most creative campaigns we have seen from a travel brand online in a while.

In this 300 X 600 skyscraper, divided into two boxes, the top one looks like New York in snow, and the bottom Lizard Island national park in Australia, and the jump between these two places, obviously enabled through deals on Qantas. The landing page’s promoting 35 percent off flights from U.S. airports of DFW and JFK to Sydney.