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Dan Marino

YARDLEY, Pa.—LifeShield Security’s new relationship with Protection 1 not only provides monitoring for LifeShield’s customers, but installation options that could attract new customers who don’t want to install the company’s DIY home security systems themselves, according to a LifeShield executive.

Yardley, Pa.-based LifeShield Security offers wireless digital home security systems that are easy to install and are professionally monitored. And now monitoring and installation for LifeShield customers is going to be provided by Protection 1, the second largest security company in the United States.

LifeShield today announced a new partnership with that industry leader. Here’s more from the company’s June 6 release:

LifeShield Security is pleased to announce a new strategic relationship with Protection 1, the second largest security company in the United States, that will leverage the five fully redundant UL certified central stations of Protection 1 by offering their services to LifeShield customers as "monitored by Protection 1."

With customers in all 50 states, LifeShield has built a significant national brand using innovative products, value pricing, and strong endorsements from Dan Marino and John Timoney, America's top cop. Protection 1 is known for its highly rated customer service and local presence in 60 key markets. The relationship will leverage the best attributes of both companies and accelerate residential subscriber growth.

"LifeShield Security has grown rapidly over the last couple of years, but we believe we need a local presence to expand our opportunity to grow even faster. Protection 1 has one of the industry's best reputations for local service," said Michael Hagan, CEO of LifeShield. "This relationship with Protection 1 is a win-win-win for LifeShield, Protection 1, and our customers. We both have an over 95% customer satisfaction rating, and together we give customers peace of mind with LifeShield's superior technology and Protection 1's state of the art monitoring centers."

"We are thrilled to partner with LifeShield Security," said Tim Whall, President and CEO, Protection 1. "They have brought affordable interactive services to the industry through their IP- and cellular-based products and mobile applications. Their team has a great track record in high growth Direct-to-Consumer Marketing. We think this industry is entering a new phase of growth and these types of strategic partnerships help both companies gain larger market share in a growing industry."

A lot of companies talk about the need to employ social media to promote home security, but LifeShield Security doesn’t just talk about it—it’s really using the social online space in a wide variety of ways. It doesn’t just have a Facebook page, according to a recent company news release, but uses all kinds of social media, from virtual pinboards to viral memes and videos.

Yardley, Pa.-based LifeShield offers wireless digital home security systems that are self-installed and professionally monitored. I’ve written here before about LifeShield’s penchant for tapping into the popular zeitgeist. For example, LifeShield in 2010 brought on NFL Hall of Famer Dan Marino as an investor and to help market its product on TV. In 2011, the company added John Timoney—“America’s Top Cop”—as an advisor to help the company and customers protect against burglars with the aid of Timoney's inside knowledge of criminals’ minds.

Also, LifeShield last year piggybacked on the popularity of Airbnb—an Internet "bed-and-breakfast" service though which people can rent rooms or homes for vacations from private home and apartment owners—by offering a free home security camera promotion to Airbnb landlords.

Recently, LifeShield put out a release detailing its “multi-tiered approach” to social media to attract customers. Here’s more from the June 1 release:

LifeShield has learned how to connect with its users in new ways while also providing a social online atmosphere where customers can engage with each other.

"Popular contests, thousands of Facebook followers, and a growing library of viral videos show just how much consumers have come to love LifeShield," said Shannon Dominello, CMO, LifeShield. "Because LifeShield's wireless technology is as much a lifestyle choice as it is a financial one for customers, we have embraced social media as a way to reach out to them on a personal level and it has really paid off. We now have a direct line into how they think, communicate and react to us as a company, as well as to general interest news and topics. This helps us better understand our customers and ultimately, deliver a better product."

LifeShield is present on the Web in multiple ways for customers and potential customers to get involved and have some fun. A sampling of LifeShield's social media presence includes:

• Infographics on topics like Best Guard Dogs, Residential Home Security and others that deliver real data and information in an easy format with clever images that's fun to read.• Facebook page with thousands of followers. Activity spikes around frequent contests and giveaways where consumers can win the latest tech gadgets.• YouTube Channel for Fan and How-To videos for hooking up your LifeShield system. Customers post new videos regularly offering tips and techniques for fellow customers on best ways to install and unique ideas on securing different areas around the home.• Home Security Blog covers crime and home security articles in the news as well as lifestyle and general interest stories.• Family and Parenthood Blog for general interest stories geared to Moms.• Viral memes and videos is a page listing helpful and entertaining home security "shorts" to help keep the bad out of your home and neighborhood. Samples include "Bad Home Security Ideas" and "Protect what You Love" videos.• DIY Pinterest images to interact with customers through virtual pinboards. We pin everything from wireless tech gadgets to DIY home tips.