With Wow'em, just about any user
can instantly add exciting, professional-looking color highlights
to any page, with zero learning time.

Any user - just
about everybody knows how to change the fonts in their software.
There is nothing else you need to learn! Virtually all modern
all software supports changing fonts.

Instantly -
how long does it take to pick a font? It's also much quicker to
pick a font than it is to find suitable clip art.

Exciting
- a good-looking color headline or accent adds as much or more
impact than (often tacky-looking) clipart.

Professional-looking
- Wow'em fonts are professionally designed, so they don't
have that "Gee, I have a computer" look common to such
programs as MS Word™'s WordArt™ feature. The built-in
color schemes are also professionally-designed, minimizing clashing
or inappropriate color choices.

Zero learning time
- as more and more people learn to use computers, many of those
people are reluctant to use, or have trouble learning, new software
-- no matter now "easy" it is. With Wow'em, there is
NO new software to master.

Who are the customers?

Home and office users who want to
punch up a page, screen or slide show. Web designers.

High-end graphic designers are
not currently interested in Wow'em. They prefer to spend
hours with PhotoShop™ creating just the right effect and
colors. We expect them to eventually see the value of Wow'em in
time-sensitive or mock-up situations, especially once a huge number
of designs becomes available.

What is the competition?

PhotoShop and similar:
Very expensive. Expert software for very expert users. Time-consuming
even for the best.

WordArt™-like: Free or inexpensive.
Results are often chintzy, as they are merely effects applied
to fonts already in original text. Require a certain learning
curve. Can't handle WordArt objects as flexibly as text. WordArt
only available in MS Office.

Clipart or photos:
Ranging from free to expensive. Time-consuming to select. Often
disappointing illustrations. It often seems like clip art collections
contain everything except something suitable to the task at hand.

MyType Artist™:
Mid-priced. Stand-alone program produces JPEG or GIF images which
must be pasted into user's document. Results not printable due
to lack of resolution. Requires several steps, multiple document
files.

What are the distribution channels?

In addition to the traditional boxed
distribution channels, bundling of OEMing Wow'em technology will
appeal to a number of hardware and software vendors.

Hardware and supply vendors, such
as printer manufacturers, have an interest in adding new and exciting
features or adjuncts to their products. More strategically, they
also have an interest in stimulating the demand for consumables.
One key strategy for driving the demand for consumables is to
make it easy for users to use color on each and every page they
compose.

Software vendors will find
that building Wow'em technology into many applications, e.g. graphics/printing
software, increases user satisfaction and appeal.

How long before somebody makes a
me-too?

Wow'em technology is the subject of US Patent 6,057,858.
The patent is broad and deep, so it is difficult to work around.

In the unlikely event that somebody managed to work
around the patent, they would have to create a large number of
appealing fonts. Since Wow'em has a rapidly-expanding library
of fonts, the lead held by Wow'em would be considerable. Many
of the font designs are also the subject of pending design patents,
rendering duplication almost impossible.

Aren't fonts are an unprofitable
market?

1 - Wow'em isn't in the font category, even though
the product is built with fonts. Rather, Wow'em is in the growing
graphics/printing category which is being driven by the growth in
the Internet and in inexpensive, high-quality color inkjets.

2 - The traditional 1-color font market was
at one time extremely profitable, but open standards and lack
of copyright protection caused prices to collapse. Before the
collapse, Microsoft alone claim to have sold $150M in font packs
over 6 months!

Wow'em is a proprietary, patented format.
The same market forces do not apply to Wow'em as to 1-color fonts.

What does the future hold for Wow'em?

Lots more font designs. More effects. Improved quality
and speed. Wow'em built into Web browsers. Application support for
special Wow'em features. And some pretty "Wow" stuff we
can't talk about yet.