I was particularly taken with the fish lights by Dögg Guðmundsdóttir, designed in collaboration with Fanney E Antosdóttir, but most of the people I was travelling with put it smack in the ridiculous category.

A charming foot-stool with stubby screw-on-legs and a long-haired wool seat that evokes a traditional mainstay of the Icelandic economy, sheep. Helgason lobbied to sell fuzzy, which fit snugly into a portable hot-pink box, at the duty-free shop at Keflavik airport, his logic being that visitors taking home a bottle of Icelandic brennivin, a local schnapps, might add fuzzy to their collection of souvenirs. Fuzzy never made it to the duty-free shelf, becoming instead a popular local gift for confirmations and graduations. The story of this whimsical creation exemplifies a trait typical of contemporary Icelandic design: its pioneering spirit.

Bility is the brand from Studiobility, "a unique experimental design studio established in 2005 by Guðrún Lilja Gunnlaugsdóttir and Jón Ásgeir Hreinsson." Most of the very clever designs appear to be laser cut out of stainless steel.