Mass De-Feminization

Standard feminine products are given a hyper-masculine twist

Implications - The topic of whether or not men feel properly addressed in media is not often discussed. Now, gender lines are blurred and men are more vocal about their thoughts on gender equality. Thus, companies are re-inspecting branding practices to not only include men, but to make them comfortable using products previously perceived as feminine.

At first Powerful Yogurt appears to be part of some Saturday Night Live skit. Nevertheless, this food item is all too real. Powerful Yogurt addresses the fact that almost all yogurt companies target... [More]

Molson Canadian 67 is the lighter version of Molson Canadian, but still positions itself as a manly beer in this new ad. The commercial opens with a guy running down the street for a workout. The... [More]

Scented candles are often perceived as a feminine accent but Man Cans, a company that specializes in whipping together masculine flavors with candles, has introduced the manliest scent of all time,... [More]