Alliance Launches New Interactive, Mobile-friendly Web Site

Wed, 29 Jan 2014

US - The Animal Agriculture Alliance has unveiled a new website, the product of an almost nine-month redesign effort focused on providing Alliance members, media and consumers with the most relevant, up-to-date and pertinent information in an easily navigable and mobile-friendly format.

"Our staff has been working diligently since late May 2013 to completely overhaul the Alliance website," said Animal Agriculture Alliance President and CEO Kay Johnson Smith. "The Alliance recognises that in this digital age - we need to ensure we’re providing answers to those seeking more information about their food supply and animal agriculture."

The new website, which went live this morning under the existing URL: www.animalagalliance.org, features content broken down into five key categories that mirror the Alliance’s mission to "Connect, Educate, and Protect." Website visitors will find information about the Alliance’s most recent initiatives as well as science-based facts on hot button issues including the responsible use of antibiotics, animal care and environmental sustainability.

The website also features two interactive maps: one tracking state legislative measures affecting animal agriculture and a second detailing undercover videos commissioned by animal rights activist groups. Most crucially, the new website will host a Virtual Library containing historical information on the various activist and other detractor groups whose agenda is to eliminate modern animal agriculture.

"The Alliance has been engaged in issues affecting animal agriculture for over twenty-five years, and because of our longevity working on behalf of the industry, we’ve amassed quite a library of historical documents," said Ms Johnson Smith. "These documents help expose the real agenda of the modern-day animal rights movement and will help provide the industry with a roadmap for future communications and outreach initiatives."

The website also presents information in a much more visual manner, focusing on content with accompanying pictures, graphics or video. Most crucially, the website is fully mobile-capable; able to be accessed on any hand-held mobile device.

"We hope that our members, consumers and the media will find our new website easier to navigate," said Ms Johnson Smith. "This website is just another step in the Alliance’s efforts to help the industry become more transparent and proactive in our communications."