Sexist Nivea deodorant ad

Nivea ran a promotion on Twitter last night and it appeared in my timeline as Promoted (i dont follow them) asking if you have ever moved in for a kiss but misread the situation and been rebuffed. im assuming they were addressing this to women as its mainly women who use lip balms.

Saw it and thought the same.There's one for fold or scrunch as well.All the women in the advert are doing "girly" things like their nails, looking at shoes or their makeup.The men are working or relaxing.

I just saw this ad on TV. It's all about how Nivea deodorant helps a woman to avoid sweating under stress - that is, the stress of watching a her boyfriend competing in a quiz show.

Surely the message of the advert would be stronger if she was competing in the quiz show herself? Why isn't she the contestant? Can you imagine them showing an ad for men's deodorant revolving around a man watching his girlfriend competing/performing in a similar way?