The Reinvention of Marketing - Kickstarter

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About This Episode

Yancey Strickler, co-founder and CEO of Kickstarter, describes various innovative campaigns that have used Kickstarter’s crowdsourcing platform to reinvent the way businesses are created.

Brad Rencher, Sr. VP and General Manager, Digital Marketing, shares his vision and talks about opportunities to reinvent marketing using Adobe Marketing Cloud. CEO Shantanu Narayen announces a strategic partnership with SAP, connecting the worlds of the CMO and CIO and enabling the power of combined technology offerings across the entire enterprise to better meet the needs of customers.

Brad Rencher invites Mathieu Hannouz to show the redesign of Adobe Campaign and its integration into Adobe Marketing Cloud. In addition, David Neuscheler shows a new offering, PhoneGap Enterprise, a robust set of tools that transform mobile app development for both marketers and developers, and integrate with Adobe Experience Manager.

David Neuscheler and Jeff Titus, General Manager, Digital Technology Solutions and Strategy, Audi of America, discuss how to bring new digital technologies to customers in a seamless way, how to innovate on the back end to bring things to market quickly, and Audi city – a virtual showroom.

John Mellor, VP, Business Development & Strategy, delves into the changes marketers need to make to reinvent themselves for the digital age with the three P's: Process, People and Products. He also introduces the results from the Adobe Digital Marketing Maturity assessment.

One of the most powerful capabilities in Photoshop CC is the variety of ways you can apply adjustments that only affect a specific area of a photo. This lesson will introduce you to the use of layer masks for targeted adjustments.

Photoshop CC has the ability to simulate the look of the printed image on your computer’s display, helping ensure the best results when printing your photos. This lesson will provide you with an overview of soft proofing in Photoshop CC.

Are you leaving PLA performance on the table? Google's ever-evolving Product Listing Ads is a huge source of both revenue and frustration. Although these ad units can be troublesome because they rely too heavily on Google's All Products target, using broad product targeting and guessing at initial bids for new products are not the quick fixes they appear to be. Find out how Adobe Media Optimizer portfolio bid optimisation and sparse data modelling can improve your PLA performance.
Presenters:
Victor Helpap, shop-apotheke

Paid social media revenues are predicted to grow from the $4.6 billion cited in 2012 to over $9.2 billion in 2016. These figures account for investments in all facets of paid social media advertising. As marketers and advertisers rationalise this very real advertising channel in their entire paid media mix, new opportunities to reach customers, create engagement, broaden brand awareness, and encourage direct response continue to present themselves.
Presenters:
Twitter: Bruce Daisley, Director
Hotels.com: Bastiaan Ellen, Director, Social Media Marketing

Industry analysts forecast that Western European brands will spend over $4.4 billion on mobile advertising by 2016. Yet this spend level represents only a minor share of the total digital ad spend. Given consumers' adoption and use of smartphones and tablets, the imbalance between media time spent and advertising is clearly an industry problem. However, some marketers are moving forward with mobile-specific campaigns and seeing success with mobile ads in driving customer acquisition.
Presenters:
Dailymotion: Damien du Chéné, VP Strategy & Marketing. Zalando: Sebastian Grebasch, Head of SEA/Mobile Marketing