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BERLIN -- German sportswear firm Adidas has reinstated its partnership with the Los Angeles Clippers after the National Basketball Association banned its owner Donald Sterling from the game for life for racist comments.

On Tuesday, NBA Commissioner Adam Silver said Sterling, 80, will be barred from any role in the operations of his franchise or from serving as one of the league's governors.

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"We fully support the league's decision. As a long-term partner of the NBA, we are proud that the Commissioner is taking serious action to ensure prejudice is not tolerated in the game," Adidas said in a statement.

Adidas, the world's second biggest sportswear firm, had suspended the Clippers partnership Tuesday morning after widespread outrage over recorded comments by Stirling criticizing a woman friend for "associating with black people."

The comments drew outrage from players, fans, politicians and commercial sponsors, several of whom said they were cutting ties with the team, even after the NBA moved to expel Sterling.

Adidas doesn't break down sales by sport but it has just a fraction of the basketball market, which is dominated by U.S. rival Nike (NKE).

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patriot1too

It is sad that in America today one cannot have a personal conversation that is illegaly recorded that can be used against you by the politicaly correct thiught police. Sad that the media considers it vogue to promote and pander to any politicaly correct notion of reverse discrimination.Today we are not supposed to use judgement or else we will be labled as judgemental, cannot express a true thought about race or else we are called racist or not embraceing diversity. Cannot hire a well qualified white person over a non qualified black person or else you will be non inclusive. We have a president who could care less about all that is going on in the world as long as they dont say the n word while doing it. The race hustlers are like the monkeys running the zoo folks. That goes to the white people as well who go along with it.We need change and true hope. Not automatic victim statas. God bless America.

I hope America ... and yep, I'll say it ... white America has the conviction to truly boycott these companies that pulled their sponsorships over this insane incident and ruling by the NBA. Pandering to race baiting. If the NBA is really going to stand by it's new found standards ... let's get hefty fines every time a player uses the N-word, or uses any invective about women, or whites, or any reference whatsoever about race or religion or nationality. Also a morals clause in every player's contract that says if he is found to have had an extra marital affair, he will pay a fine. Repeat offenses? Then suspension and possible permanent banishment from the League. Morals are morals, right? Misogynistic behavior and ideas are not to be tolerated as they victimize a long abused group: women. Right? Isn't that a logical extension of this new thought police and morality?

Does Adidas have a deal with the Brooklyn Nets? Their owner is only a convicted felon. That's right, Jay Z is a convicted violent felon. He was convicted of stabbing a record producer at a party. He only "served" 3 years probation. But still ... now that all these companies and the NBA have SUCH lofty ideals and standards ... will they extend that to franchise owners who have actually been convicted of stabbing someone?

Good idea. We will never look at the NBA as anything but a bunch of race baiting race card playing victim wannabe thugs after this whole thing. Bring him back with back pay and we may reconsider. Until then they are just a bunch of losers who are a part of Americas problem.

When all the NBA players can take a LIE Detector test and sware they have NEVER said a racist thing about anybody then you can punish the owner. NOBODY can say they havent said something. His GOLDDIGGER TRAMP piece of SLUT girlfriend kept pushing him till she got him to say what he did and recorded it to use as leverage to keep the money coming in.

When Al sharpton and jessie jackson start getting punished for what they do i will pay attention to this "race baiting" Truth be known, the ones criticising this guy wouldn;t associate with certain people when no one was watching.