Cadbury Dairy Milk first hit the UK shelves in 1905, but proper investment into the advertising of the product was not impleme Dairy Milk Advertismentnted until 1928. The very first advertisements always mentioned the products ‘nutty flavour’ and it being ‘rich in cream’, and by 1928 it was the biggest selling chocolate product on the UK high street.

The iconic ‘glass and a half’ measure of milk made Cadbury Dairy Milk one of the most recognizable brands out there. The simple and recognizable slogan found itself accompanying the Dairy Milk product on its wrappers and TV ads. It is still here today and has made Cadbury’ Dairy Milk known worldwide.

This 1928 advertisement shows the image the glass and a half milk measurement being poured on to the chocolate bar. This is to show that the bar is made of a glass and a half of milk. The product and advert were supposed to highlight the fact that the chocolate was nutritional.

'Eat More Milk' was used in this advert to show that milk was included in this product - the use of milk was highlighted significantly as milk is a healthy drink and using milk to advertise their product was a way of making their product sound like a healthy food choice.

The target audience of the product is all ages, but it would probably be more aimed at adults as they are the ones who would decide whether their children are to eat the chocolate. The nutritional side of the product would have convinced more people to buy it.

Up until the year 1928, not a lot of money was put in to the advertising of the products. By this year Cadbury’s was the best selling chocolate company in Britain. The “Join our Christmas club for Cadbury’s chocolates” poster is from the year 1935.

The advert has Santa Claus on it, by using Santa Clause it means that the poster will appeal to children a lot more than it would if Santa was not included in the poster, the idea is that children will see santa in the poster and then want the chocolate for christmas. In the poster there is also several cadbury’s products being shown, this means that many of the products are being promoted rather that just one it also shows the variety that Cadbury’s sells. The writing on the Poster says “JOIN OUR CHRISTMAS CLUB FOR CADBURY’S CHOCOLATES”. Notice how all of the letters are in capitals and the words “Christmas Club” and “Cadbury’s” are larger than the rest of the words to make them stand out so that attention is drawn to those words more than the others.

The target audience for this poster would be everyone. The santa clause image makes the poster attractive to children the bright colours may also attract the attention of youngsters, and the fancy and attractive packaging of the boxes of chocolates would appeal to adults as the packaging looks attractive and it may appeal as a nice Christmas present for adults to buy for eachother.

I think the message behind this poster advertising Cadbury’s Dairy Milk Chocolate is that, By using Santa in the poster it promotes the idea of Cadbury’s Chocolate being a product that you could give away as a Christmas present, also because Santa clause is such an iconic figure to children, if I child sees a poster with Santa on it they will immediately be intrigued to know what the poster is about therefore I think the message of this poster is that you should buy this product because santa likes it, so you will like it to.

This advert is dramatically different from the most recent adverts shown on T.V and in poster form. The advert is much more old fashioned, naturally, compared to the adverts which are produced now a days by Cadbury’s. The colours used in the modern posters are very bright and attractive the “Cadbury’s Colour” is purple so there tends to be a purple theme throughout all of the posters and adverts where as in the early days of Cadbury’s this wasn’t particularly the case, also in the latest adverts there tends to be a slogan or jingle but in some of the earlier promotions of the products there was no catchy slogan.

Cadbury Advertising Timeline1867 Cadbury Cocoa Essence began advertising. They highlighted the purity of the product with the slogan ‘Absolutely pure, therefore best’.1900'sgained the help of a popular artist Cecil Aldin to create a series of posters and press adverts to advertise their products.1920s-30sCadbury promoted their products through the war by creating the ‘Chocolate Mystery Man’ character. He gave out free gifts, but only if he could be found.1928Cadbury Dairy Milk poster campaigns began using the iconic ‘glass and half’ slogan and image to stress its high milk content.1930sCadbury’s status as the nation’s favorite brand becomes the most important feature of the company’s advertising.1938 150,000 people went on the factory tour every year. It began in 1902 to link people more closely with Cadbury.1939 During the 2nd World War Cadbury Dairy Milk disappeared. Cocoa and chocolate was under government restriction and only rationed chocolate was sold.1951‘The Bournville Story’, a film promoting Cadbury, was made and shown cinemas around the country.1955 Cadbury Drinking Chocolate was one of the very first ads on commercial television in this year.1957 Cadbury commissioned thirteen one-minute films shown as TV adverts. These ads described the harvesting of the Cadbury chocolate ingredient.1959/60Flake TV advertising began; it used the iconic theme of a woman sensually enjoying a bar of chocolate on her own.1970-1974 Memorable television ads raised the sales of Cadbury Fruit & Nut and Whole Nuts by 73% (‘Everyone’s a Fruit & Nut Case’, ‘NUTS whole hazel nuts’).1983The Wispa Bar launched including televised ad campaigns featuring comedians and comic actors talking about the new bar.1990Cadbury World opened a £10 million replacement for factory tours. 350,000 people visited in the first year.1996Cadbury began a £10 million annual sponsorship of Coronation Street, reaching an audience of eighteen million people.2007 The Cadbury ‘Gorilla’ ad premiered, immediately becoming one of the most popular adverts in recent years.