Giggling Squid

Brand identity

Brand strategy

Print design

Giggling Squid is a chain of family-owned Thai restaurants across the UK, currently operating 28 restaurants with more on the way. Protective of their old logo, we were initially commissioned to set the foundations of the brand ahead of expansion – refining and bringing consistency to the identity across touchpoints. We redesigned the website with improved booking functionality, resulting in a 280% increase in booking rates. Sessions time increased by 136% with improved user experience and the introduction of new content.

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Trusted as an extension of their team, we designed and rolled out multiple new menu suites. We carried out a brand refresh, aligning the identity with a new direction for the interiors, adding more organic, natural elements. A new photographic direction also gives the identity a more relaxed tone with a focus on sharing, bringing one of the restaurant’s unique elements to the fore - Thai Tapas.

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Sessions time on the website also increased by 136% with improved user experience and the introduction of new content.

Outcome

We continue to offer support Giggling Squid with design collateral as they continue their expansion across the UK. Now we just need to persuade them to open a restaurant next to our office...