Everyone is a content producer or distributor nowadays, or so it seems. The real numbers are astounding; according to Pew, 54% of US internet users post their images or videos online.

The rise of smartphones has put a camera within reach all the time. The increase in the ease of posting on social networks like Facebook, Instagram, and Snapchat have made it as simple as the push of a couple of touchscreen buttons. This combination has led to the rise and there’s no reason to believe that it will stop any time soon.

More than half of US adult Internet users (54 percent) post original photos or videos online that they themselves have created, while just under half (47 percent) take photos or videos that they have found online and repost them on sites designed for sharing content. These numbers are both up from 46 percent and 41 percent last year, respectively.