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Not the usual social media pitch

Short post today because I’m preparing for a presentation I have to give at lunch to a local SHRM chapter. The title is as bland as they come–Social Media for HR–but it isn’t the usual “rah rah for social media” content you hear. Here’s my opening:

If I was a lawyer, this is where I’d start talking about how social media is the biggest liability your company has ever seen.

If I was a recruiter, this is where I’d start talking about social media being a silver bullet for hiring great candidates with free tools.

But I’m not either of those. I’m an “in the trenches” HR pro, and I have a real job to do. I manage to integrate social media into what I do to some degree, and this is how I do it.

I talk less about statistics (yeah, we all know that social media is the next big thing). I skip the part about how Company X has a great Facebook page you should copy. I like to focus on professional development, networking, and how to use the social tools to be more effective and efficient on a daily basis. It’s something you can walk out of the room and put into action much easier than a twenty point plan for using Twitter.

10 thoughts on “Not the usual social media pitch”

I like this approach because you don’t hear of it being used very often. It’s usually brought up in the q&a portion right AFTER the actual presentation. Bravo for making how it actually helps you work the main focus. Oh, and knock ’em dead at the presentation!