May 11: Trends in Online Marketing

Changes in online marketing happen daily. From platform functionality updates to mergers and integrations, to best practices in SEO, social media, and advertising, it’s almost impossible to keep up with it all. This session will discuss the latest changes in online marketing involving the most popular platforms and leading trends according to industry influencers. We’ll discuss information from our up-to-date research so you’ll understand where online marketing is today, and the most likely direction it is taking tomorrow.

You will leave with:

Updated knowledge on the state of online marketing

A better understanding of what’s driving the new trends

Ideas on how to integrate the trends into your existing strategy

Registration

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About Ellen Williams

Ellen Williams, Co-Founder & CEO of B2B R&D, Inc. has a mission: To help marketers do their jobs better. With over 25 years of experience in business development, technology and marketing, she has seen the internet grow from chat rooms and “ezines” to social media, blogs, marketing automation, ad retargeting, and basically a full-on assault of information overload. Add to that the ever changing landscape of new and improved platforms and tools, Ellen realized marketers don’t stand a chance staying up-to-date while also doing, well, marketing!

Prior to B2B R&D, Inc., Ellen’s history includes being a Director at Constant Contact, Inc, professional public speaker, executive/contributing editor/writer at over 100 publications (many of them print!), and author of It’s About Time: Time Management Tips From The Software Revitalist™. Add to that software and social media certifications, teacher, workshop leader, and currently Continuing Education Instructor at Hofstra University, and you’ve got 25 years of business development, technology, and marketing.