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Motorola expands global RFID footprint

The Enterprise Mobility business from Motorola, Inc. (NYSE: MOT) has introduced several new RFID product enhancements and an increase in geographic availability that meets the business needs of customers around the world. Motorola's collaboration with its global network of partners has helped the company solidify its worldwide market leadership among a wide variety of organizations that cut across multiple industries.

Motorola is at the forefront of advancing RFID implementations beyond the pilot phase, in such areas as item-level inventory tracking in the retail industry, baggage tracking and MRO (maintenance, repair and overhaul) in aviation, IT asset management in the financial sector and high value asset management in energy. According to ABI Research, Motorola leads the industry in year on year performance and growth, demonstrating strong shipments, solid product innovation, and persistent market presence. Motorola received the top ranking in ABI Research's recent UHF Passive RFID Vendor Matrix with exceptionally high scores for both its product innovation and rate of implementation. Motorola RFID readers also received top ranking in the recent Retail Information System (RIS) News' Hardware Vendor Scoreboard."These industry accolades showcase, to both our customers and the larger market, Motorola's commitment to driving the advancement of RFID technology and the integration of RFID into real world business solutions," says Joe White, vice-president of business development and marketing for RFID, for Motorola's Enterprise Mobility business. "Motorola recognizes that RFID solutions play an integral role in helping customers gain visibility into their business operations, while also furthering their efforts to streamline and automate processes. We will continue Motorola's strong tradition of innovation across our RFID portfolio, driving application-specific enhancements to help our customers' achieve their business goals."Designed with global business needs in mind, Motorola has announced a broadening of its portfolio of solutions to meet the latest regional industry standards, including a new handheld RFID reader for the European market, the certification of its mobile RFID reader in six new countries in Asia, and a global firmware upgrade to increase the flexibility and performance capability of its XR series fixed reader.