How to Find Your App’s Aha! Moment – Identifying the Best User Moments

About This Mobile Retention Webinar

An Aha! Moment is an action or set of actions that separates users who retain from those who don’t.

For Facebook, it’s a new user finding 7 friends in 10 days. For Slack, it’s 2,000 messages sent amongst a team.

When you’re a unicorn with 1000’s of engineers at your disposal, finding your Aha! Moment is simple. Dedicate an analytics and testing team. For everyone else, figuring out these key actions can be quite a challenge, especially when you’re being pulled in multiple directions. Retention, not growth, is the most important indicator of product success. And that’s exactly what we dig into in this webinar.

What We Cover

Identify key actions for retention

Create acquisition and behavioral cohorts

Find your app’s Aha! Moment

Drive user behavior for retention

The Speakers

Kendrick Wang

Product Marketing, Apptimize

Kendrick is on a mission to show the world that there’s a better way to develop on mobile. He helps product teams build better, data-driven apps that engage and delight their users.

Alicia Shiu

Product Marketing, Amplitude

Alicia is also on a mission to show the world that there’s a better way to develop on mobile. She helps product teams build better, data-driven apps through analytics.

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About Apptimize

Apptimize empowers product teams to efficiently run A/B tests, rollout and manage new features, and deliver personalized user experiences. Based in San Francisco, Apptimize is backed by US Venture Partners, Google Ventures, Y Combinator, and others.