Tag: instagram

Has your Instagram page stopped performing?

Are you just not getting anymore followers, likes or the audience engagement you used to?

Instagram has rapidly moved on from just posting images. Just like every other channel you need to be doing more to really make this one work for your business. You want to connect, engage, sell, promote and make the time you spend on Instagram worth your while and seek maximum ROIs.

Here are few tips on how to improve your Instagram strategy.

Hashtags##

Hashtags – be sure to use them in your posts – By using just around 6-12 you won’t come across as spammy. overload and people will be put off! (you can use up to 30)

it would be useful to see what your competitors are hash tagging and draw some influence

do some tests with 3/7/12 etc and see which posts come out top!

Competitions

Set up a competition or a free giveaway – people are always motivated with freebies! Its a good tactic for you gain more exposure and followers.

Stories

You will have noticed this feature by now as it appears on the top of your insta feed.Fairly new but everyone and brands are using this to their advantage and so much YOU!

This feature allows it users to upload and write over unfiltered pictures and videos that disappear after 24 hours.

HOW TO- Look for the + button on the top right side of your feed, you can also launch stories by swiping right from your main screen. Then tap the circle button on the bottom of the screen to take a new pic or tap and hold to take a video. Then click edit to play about with its fun features.

Tap done to save and the Share!

Use Stories to promote a sale, showcase your services, introduce new team mates, show some personality and push your BRAND!

Profile Links

To get round that you can add a link to your profile description , so this might be for your website, a sign up for a newsletter, or blog.

Mix it up every few days, you can change your bio link at any time and use a call to action to drive traffic to that link.

Banner Images

Keep up with a display image trend that been around for a while but is a good way to present an image a bit differently. If done correctly it can have great results.

Might be good to only keep this tatic on special occasions and not overuse i.e. product launch, announcement.

To create banner images you can use mobile apps such as Giant Square or Banner Pic. These apps allow you to easily upload the photo you wish to post as a grid, divide it up into several segments and upload them to your Instagram gallery.

Instagram Ads

One of the best ways to up your engagement and followers. Here you have to spend a little bit on money to make some money.

Facebook is the parent company of Instagram, so in order to create an Instagram ad, you will need to use the Power Editor feature through Facebook. Here’s a great video on exactly how to set up your Instagram ad.

To create an Instagram ad in Power Editor:

Click the Manage Ads tab at the top of the page.

Click on the left side of the page and then click Create Ad.

On the Create Ad page, choose whether to use an existing campaign or create a new campaign.

Enter a name for the ad and click Create.

Finally,

Reply to your comments

If people comment on your posts, at least provide them with the courtesy of a reply. Otherwise it may look like you just don’t care. It’s can also be a reflection of your brand and customer service.

So, why not try out a few of these tactics and see if your Instagram receives more engagement.

Live content marketing is a great way to engage your audience and grow your following.

‘Live’ content marketing through channels like Facebook, periscope (Twitter) and Instagram is definitely on the rise, so why not consider this new way of engaging your audience as part of your digital marketing strategy for 2018.

Live content platforms – what’s out there?

FacebookLive and Periscope for Twitter appear to be the most popular and they are very straight forward to use, you just shoot and post!

Periscope, in 2016, stated that users watched 110 years of live video every day in the app and on New Year’s Eve Facebook Live reached a record-breaking number of users around the world.

Instagram have also launched a live video platform within their apps. Instagram now allows broadcasters to invite viewers to join their live video streams, once the other person is added to the live stream, the screen splits into two with the host on the top and the guest below.

Live stream content is particularly good for those who want to live stream an event, perhaps a conference, event panel discussion, a product launch, a sneak peek of a new clothing range! Q&A’s and live video series are also opportunities to pick up on, great for businesses who want to schedule in some discussion with their audience afar. With Zuckerberg himself using it for his own live sessions from his own FB page.

LinkedIn is in the process of rolling out one to its users now.

Live streaming benefits

Live streaming It’s part of a huge user base and growing in popularity so it’s always good to keep up with trends and be where your audience are.

Search engine optimization and content marketing can be time consuming, with live streaming content there is less of a time process involved, plan-click-stream-post.

There is no particular age group that are watching live stream content – everyone is your potential audience! Even older target markets like people aged 35-54 are using and creating their own live-stream videos!

live stream video who’s watching it?

Live streaming is going to be a $70.5 billion industry by 2021…so you better get your skates on and catch up with this evolving trend.

Content that is set up for mobile and video is a digital marketers dream. You have to give this a try!

Need some help with live streaming – get in touch with us here at Tartan Social and we will be happy to help.