Ted Sarandos: Netflix Wants to Launch 20 Scripted Series a Year

MIAMI — Netflix chief content officer Ted Sarandos said Wednesday that the netcaster aims to launch “around 20” original scripted series per year in its effort to appeal to a variety of subscribers.

The goal is to serve “really diverse tastes all around the world,” Sarandos said during a Q&A with “Arrested Development” creator Mitch Hurwitz and “Breaking Bad” creator Vince Gilligan, held as part of the NATPE confab.

Netflix is focused on having a broad menu of original shows that target different niches.

“We really are not trying to define the brand by any one show,” he said.

Sarandos also offered some insight into Chelsea Handler’s upcoming latenight talkshow, which won’t be much like her past effort for E!, “Chelsea Lately.”

The new show will “reposition Chelsea away from what she was at E,” he said. “The show became something she was not happy with.” He said the focus would be on interview, filmed segments and showcasing Handler’s comedy.