Stories FAQ

Instagram Stories FAQ

What are Stories?

Stories are short videos or images that are only shared for 24 hours before being deleted (unless you save them to your profile).

How does my audience interact with Stories?

Generally speaking, users are used to tapping through stories quickly, so they'll only see the first few seconds of each scene. You don't need to make them too long!

If you want to include a call to action, you can also add a link for users to swipe up and go to a URL of your choice. This blog post explains in more detail!

Why should you post Stories?

According to Hootsuite's 2019 Instagram stats, Most brands (2 million of them) are telling their stories with Stories. Over 50 percent one month in 2017. With a third of the most viewed Stories created by businesses. It’s pretty obvious Stories work for brands, unless you’re not telling any!