Wednesday, May 22, 2019

What is Complexity Free Food

The impossible
burger is complexity free in the minds-eye of the consumer as it has been
defined with exceptional transparency according to Tacoma, WA based Foodservice
Solutions® Grocerant Guru® Steven Johnson.

That
transparency elevates the impossible burger to the status of grocerant niche
‘Better-for-you’ fresh prepared food.
Then when portable and portioned for one or two it will to drive demand
in every sector of retail foodservice.

Consumers today are seeking
‘better-for-you’ fresh prepared food as meal components that can be bundled in
to a customized family meal according to Johnson. Does your team have the wrong
definition for Grocerant? Do you understand the Grocerant niche?

Grocery stores
of a bygone era thought they could respond to consumers demand to drive sales
simply by opening more stores, larger stores, or ‘scale’ a fresh food
department that looked like 1980’s rather than today. The restaurant sector is hell bent that they
will not let happen to them. There are chains
that will prove that wrong, however.

That did work
when most food choice came from a can, a jar, or a box that could sit on a
shelf for years and slotting fees paid for the shelf space. Simply put that was a
mindset of yesterday’s grocery retailers the ilk of A&P and others still
taking slotting fees.

Johnson continued
“retailers back in
the day felt that all they need was more scale to compete successfully with
other grocery stores. Today consumers demand fresh grocerant niche Ready-2-Eat
and Heat-N-Eat prepared food can be found at companies the ilk of Wegmans, Green Zebra Grocery, New Season Market, Wawa, Sheetz, KFC, McDonald’s, and Papa Murphy’s.

Complexity free
in the minds-eye of the consumer according to the team at Tacoma, WA based FoodserviceSolutions.us means, less
meal preparation time, little or no cooking, vegan, less food waste, less time
shopping, less packaging, local, fresh fast food, in-season food, and portions
for one or two.

In fact, one of the key finding was no matter
the size of the household fresh was best and the ability to mix and match meal
components was crucial. Does your
company look more like yesterday or tomorrow?

Foodservice
Solutions® team is here to help you drive top line sales and bottom-line
profits. Are you looking a customer ahead?
Visit www.FoodserviceSolutions.us for more information
or contact: Steve@FoodserviceSolutions.us Remember success
does leave clues and we just may the clue you need to propel your continued
success.