Paper Charts vs. Electronic Devices-True Story

Got a story for you. My sister, Robin, goes to boat shows to sell our Williams & Heintz Cruising Guides, nautical chartbooks of Maryland and Virginia waterways. This last week she was in Richmond. Her booth was right next to a vendor of electronic navigation equipment. At the end of the show, he bought a case of chartbooks, to give to his customers, who purchase expensive electronic navigation systems for their boats. He wants them to have them for planning and as a backup.

Just goes to show that electronic devices are not replacing printed products, but they complement each other, and make each more effective.

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About hollybudd

I grew up on the Chesapeake Bay. I have a BS in Environmental Studies from Cook College, Rutgers University in New Brunswick, New Jersey. I returned to school for a MBA from Trinity DC. I am the president/CEO of Williams & Heintz Map Corporation, the family printing company that was started by my great grandfather.

I received an email from the marine electronics vendor after the boat show:

‘It was a pleasure working in a booth next to you, your interest and enthusiasm in your Chart Books is seldom seen these days. And, I was happy to make a purchase, since we will use your Chart books as a sales tool or added-value item for our customers. (you can forward the compliment to “the boss”).’