August 12, 2014 #CommsChat on travel and tourism

It’s almost the end of summer and like us, you’re probably on holiday or wishing you were. In honour of that, we’re running a #CommsChat all about the tourism sector. Tourism employs six times more people, globally, than does automotive manufacturing and in a lot of countries, is the primary contributor to GDP.

We’ll announce our guests in due time, but for now, here’s the topics we’ll cover:

Does rebranding a tourism board actually matter? What are successful strategies for marketing in the sector?

What impact does digital and technology have on tourism? Do thinks like Airbnb detract from hoteliers’ business or simply encourage more people to travel?

What role should public tourism agencies play in encouraging travel and engaging with local and international businesses operating in their country or region?

What obstacles to travel company #IC pros face when dealing with employees around the world?

How can travel and tourism companies ensure the experience and brand loyalty created with holidaymakers continues after the holiday is over?

Join us! We tweet from @CommsChat and #CommsChat takes place from 8-9pm UK time – for worldwide times, go here. Anyone can take part in the discussion – simply follow the hashtag here or on Twitter. If you can’t make the chat or would like to revisit it, a transcript will go up on Tuesday morning.

We’d love to hear your suggestions for future topics for #CommsChat – get in touch with Brittany by email or Twitter if you have any ideas.