Furniture Focused Since 1984

We Specialize In Your Growth

What We Do

STRATEGIC PLANNING

MARKETING AND STRATEGIC PLANNING

All planning had better be strategic or it’s just a waste of oxygen. We help you cut through miles of crap and get right to the heart of your marketing planning. Together we will live the adage that plans produce outcomes. We explore multiple scenarios, we design multiple pathways, and we will plan multiple outcomes. The result means you will know exactly where you are on the map 100% of the time.

MEDIA PLANNING

MEDIA PLANNING

Every media rep claims to have the “right” customers for you. Let’s be transparent: they earn their commission by selling you ad space. We will never take a penny of commission from any media source and because of this we are freed up to provide you only the best advice. Buying media is a lot like buying a used car. Everything is negotiable, and it is rarely very fun. We have proven time and time again to get our customers more bang for their buck even after paying our fees.

CREATIVE

CREATIVE

We create creative that lets our target customer know you are a furniture store, she can afford to buy from you and that she is going to get the best deal possible. Our strong belief in frequency of delivery to the same audience allows your creative to not look so different from what you would expect an ad to look like but establishes a specific look for your store.

DIGITAL

DIGITAL MEDIA

We help you connect with your customers online using digital marketing tactics that work. Our digital team is skilled in guiding furniture retailers through digital communication planning and implementation. Our team has the knowledge and experience to leverage the established and ever-emerging technologies, platforms, and channels to help retailers improve outcomes and ROI.

ONLINE COORDINATION

ONLINE COORDINATION

It’s takes a whole lot of energy and time to do all the things necessary to connect with Ms. Jones today. We help take a couple things off your shoulders and put them on ours. We help you with things like customer email blasts, updating your current offer on your website, studying your online analytics and so much more. At R&A you’re hiring so much more than advertising agency. You’re hiring a company that is just concerned about your business and growth as you do everyday.

TRADITIONAL MEDIA

TRADITIONAL MEDIA

You should stand out among all the other screaming businesses in your market. Copying the last letter or post card promotion you saw is rarely the formula for your success. We create compelling copy and graphics that will make your customers respond. Visual ads must engage the mind and imagination quickly. The impact of your print advertising needs to be at its peak because rarely will you have more than one opportunity to convince the customer using print. Learn how and when to use it most effectively and stop spending money just because “that’s the way we’ve always done it.”

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Who We Are

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Find out why people love working with R&A Marketing

“Our experience with R&A relative to the other agencies we used in the past are night and day. The most important factor is this…they truly do care about our business and our family’s success. I don’t think we could find that elsewhere. My advice to you would be…get R&A working for you as quickly as you can.”

“We have now used R&A marketing since 2000. I can’t imagine how we could function without them now. The entire body of knowledge they provide is so valuable it’s hard to quantify. They speak our furniture retail language. They are part of our business family. I highly recommend.”

“R&A has a great knowledge of the furniture industry. This allows them to focus on and identify marketing that works in our field. You take that and combine it with an extremely talented young staff who understands the complexities of today’s medias, you’re are only asking for success.”

“We have been a partner with R&A since 2004. Their understanding of our industry and the ever changing advertising choices have taken what was a struggling burden off of us. Having a dedicated point person in charge of our account keeps the line of communication open and accessible.”

“My family has been doing business with R&A Marketing since 1987. R&A helped us when we were a single store doing under $500k in sales, and R&A has been our partner every step of the way. R&A handles 100% of our marketing, and they are the professionals we count on.”

“R&A takes the complex challenge of marketing to today’s furniture customer and brings real tangible results to our family business. We know that we are in the hands of a family-run company that cares about us, our success, and understands furniture.”

“It feels wonderful to have the support of great team and to have a cohesive plan in place that we can work from and measure our successes and failures. It is great to work with a company who is as concerned about our business and growth as its owners do every day.”

“Advertising is a large line item for every furniture retailer. R&A Marketing has really helped give us the discipline to stay within that budget and stick to an advertising plan that works. Without R&A, I don’t know where we would be.”