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Here’s the Day That’s Better for Deals than Black Friday

Reuters

By Marcy Bonebright, dealnews.com

October 28, 2015

MOST POPULAR

While the whole month of November is full of spectacular sales and discounts, one day consistently stands out when it comes to the very best deals — Thanksgiving. And yet, one of the most persistent myths about Black Friday is that the best bargains will be found on Friday itself.

So to prove that you should be shopping sooner, we've charted all the Editors' Choice deals from November 2014, so you can see the spike in savings for yourself.

Our 2014 data shows that Thanksgiving once again topped Black Friday for Editors' Choice deals. That's the the third year in a row! We saw about 14% fewer Editors' Choice deals overall on Black Friday than on Thanksgiving. In fact, last year even Cyber Monday saw more Editors' Choice offers than Black Friday, a feat that's only happened once before.

November is, without a doubt, the best month to find a deal, but the 2014 data proves that Black Friday season is the biggest contributor to this reputation. As such, shoppers shouldn't assume they're getting a great deal, just because it's November. For instance, we saw 75% more Editors' Choice deals on Thanksgiving than on the day before — that's a massive jump, even though the Wednesday before Black Friday typically boasts a ton of great sales. Thanksgiving deals are justthat much better.

That said, our data indicates that shoppers should definitely not skip the Saturday and Sunday events that fall between Black Friday and Cyber Monday, just because these days aren't popular shopping holidays. In 2014, Black Friday weekend deals saw a (combined) 86% increase in Editors' Choice deals compared to the previous weekend's count.