Online Retail Showcase - Red Wrappings

Online Retail Showcase

The landscape of online retailing is quite different to the traditional bricks and mortar retail. In the world of e-commerce, you’re competing in a virtual space. Unlike a traditional store where your customers have the benefit of ‘touch and feel’, in online retailing you are solely reliant on words and images to describe your products to create appeal. You are also competing with other online retailers for top spot in search results so choosing the right keywords and optimising your website is everything that counts. Your customers need to find you, whether through word of mouth, search engine results ranking, online advertising, affiliates or social media. Your content needs to be fresh and above all, technically, your code needs to be sound so that the robots that crawl the sites will rank yours favourably. So, there’s really more than meets the eye.