Digital pictures and smartphone cams have changed the photography industry beyond recognition in the last twenty years and the quality of this imagery is such that innovative filmmakers are using iPhones to record footage. One restriction remains and that is the lens itself; there’s only one and it’s fixed in place. But Schneider Optics might have a solution. Todd finds out more from Don.

Schneider Optics iPro Lens systems provides a selection of high quality optical lenses for Apple iPhones and the Samsung Galaxy S4, including macro, wide-angle, super wide, tele and fisheye. The system works by fitting the smartphone itself into a case and then mounting the lens onto the case with a bayonet connector to ensure the best possible alignment.

The iPro Lens is available now for the Samsung Galaxy S4, iPhone 4/4S and iPhone 5/5S. The iPhone 6 and 6 Plus variant will be on sale shortly. Lenses cost from $39 to $99, the case is $31 and there are also kits available.