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Pdf version of wear the laces presentation

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ADD DATESpecial Olympics Wear The LacesRetail Partnership OpportunityPrepared for NAME OF COMPANY INSERT COMPANY LOGO

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INSERT Retail Partnership OpportunityCOMPANY LOGO Prepared for NAME OF COMPANY Date

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About Special OlympicsBackground INSERT COMPANY LOGO IN SLIDE MASTER 4

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THE NEED Approximately 2% OF THE GLOBAL POPULATION or almost 200 MILLION PEOPLE have intellectual disabilities, making it ONE OF THE LARGEST DISABILITY POPULATIONS in the world. INSERT COMPANY LOGO IN SLIDE MASTER 5

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ADDRESSING A GLOBAL ISSUE People with intellectual disabilities are some of the MOST VULNERABLE POPULATIONS in the world. They are: • Less likely to be employed • More likely to be victims of abuse & violence • More likely to have poorer health & have trouble finding health care INSERT COMPANY LOGO IN SLIDE MASTER 6

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ABOUT SPECIAL OLYMPICS Special Olympics is the WORLD’S LARGEST SPORTS ORGANISATION, providing year-round training and competition for children and adults with intellectual disabilities. INSERT COMPANY LOGO IN SLIDE MASTER 7

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ABOUT SPECIAL OLYMPICS “Special Olympics has transformed our lives & given us our happiest moments” Colm McGarry Father of Una, SO Athlete Belfast, Co. Down INSERT COMPANY LOGO IN SLIDE MASTER 8

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SPECIAL OLYMPICS MISSION To provide YEAR-ROUND SPORTS TRAINING and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities, giving them CONTINUING OPPORTUNITIES TO DEVELOP physical fitness, demonstrate courage, experience joy and participate in a SHARING OF GIFTS, SKILLS AND FRIENDSHIP with their families, other Special Olympics athletes and the community. INSERT COMPANY LOGO IN SLIDE MASTER 9

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YEAR OVER YEAR GROWTH• 8% year over year growth rate with 3.4 million athletes participating SPECIAL OLYMPICS GLOBAL GROWTH 2000—2009• Since 2000, we have added nearly 2000 985,973 2.4 million new athletes 1,206,655 2002• Expanding in Asia Pacific (18%) 2003 1,380,396 and East Asia (10%) and North 2004 1,734,077 America (8%) 2005 2,256,733• The number of children ages 2-7 2006 2,534,413 more than doubled in 2009 (to 2007 2,876,626 nearly 57,000 individuals) 2008 3,177,410 2009 3,431,559 INSERT COMPANY LOGO IN SLIDE MASTER 11

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ORGANIZATIONAL STRUCTURE SPECIAL OLYMPICS INTERNATIONAL MIDDLE NORTH EUROPE EAST LATIN ASIA EAST AFRICAAMERICA EURASIA & NORTH AMERICA PACIFIC ASIA AFRICA 44,000 LOCAL EVENTS EACH YEAR IN 175 COUNTRIES INSERT COMPANY LOGO IN SLIDE MASTER 12

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OUR VALUESSportsWe rely on the transformative power of sports to change individual lives, change families and changesociety at large.ChampionsWe are athlete-leaders on and off the field, filled with passion and pride as we strive to do our best.UnifiedWe are united in our commitment to inclusion, respect and dignity. We are one team.SpiritedWe are brave, resolute, resilient and triumphant. We are humanity.PerseveringWe don’t give up on ourselves or each other. We are all winners. INSERT COMPANY LOGO IN SLIDE MASTER 13

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About the CampaignWear The LacesINSERT COMPANY LOGO IN SLIDE MASTER 18

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WEAR THE LACES • Consumers are invited to PURCHASE A PAIR OF SPECIAL OLYMPICS LACES and wear them to show their support. • By wearing the laces, people PROMOTE MESSAGES OF RESPECT, ACCEPTANCE, INCLUSION AND HUMAN DIGNITY for all. • The lace represents THE COMMON THREAD that ties us all together. INSERT COMPANY LOGO IN SLIDE MASTER 19

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CONSUMER SUPPORT of consumers 58% felt that selling laces for fundraising was a good idea. Based on market research conducted in Ireland and Italy with 1,000 consumers INSERT COMPANY LOGO IN SLIDE MASTER 21

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CASE: PLANET OUTDOOR• Planet Outdoor stocked 12,000 laces in total in Poland (100 laces across 120 outlets).• In the first month of the European Games they sold 5,000 laces.• Planet Outdoors intends to use the rest of the laces as a promotion to sell more shoes, with the following slogan translated from Polish: Join Planet Outdoor with support for Special Olympics! With every pair of shoes you will receive a pair of Special Olympics laces, and by your purchase you are supporting charity with 8 Zł. INSERT COMPANY LOGO IN SLIDE MASTER 33

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CASE: DOMINIO’S PIZZA• Stocked 100 pairs of laces in 100 outlets across the UK. Laces sold at £2.• Initially bought 500 laces directly to show to staff at a national event. Domino’s staff were enthusiastic and 100 Domino’s franchisees decided to stock the laces in Domino’s shops.• Tina Johnson, franchisee for the store in Kingston, Milton Keynes, said; “We were delighted to take part in this project as we are fully supportive of Special Olympics GB and like to do what we can to help this good cause. All my team members wore the laces on the day and we have a box of laces on the front counter available for customers to buy if they wish. The laces cost just £2 so it is easy to show your support and buy a pair.” INSERT COMPANY LOGO IN SLIDE MASTER 34

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CASE: TURKEY RETAILERS• Special Olympics Turkey has sold 27,000 pairs of laces to four different retail chains which are already Special Olympics partners.• The laces are not yet inside the stores but all these partners have agreed to stock them.• Laces will be sold for 2.50 TL. INSERT COMPANY LOGO IN SLIDE MASTER 35

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CASE: ORLEN GAS STATIONS• Approx. 2,000 outlets in Poland and 1,000 elsewhere.• Sponsors of Special Olympics Poland and interested in stocking laces beginning March 2011.• Laces will be sold at 8 Zloty (same as in Planet Outdoor). They would be stocked at around 750 of the larger Polish outlets, and would take around 100 laces for each of those outlets (7,500 laces in total.)• This partnership is not yet confirmed but is a strong possibility. INSERT COMPANY LOGO IN SLIDE MASTER 36