Audience Targeting

With Audience Targeting, Sprout Digital gives you the ability to target potential customers by demographic information, where they are located, specific behavior and interests, and even what their web-surfing habits might be. While wide-ranging online campaigns may be helpful with top of mind awareness and brand visibility, audience targeting can narrow the target of your online ad to optimize it’s effectiveness.

Essentially, this allows our clients to tailor ad experiences with messages that focus on interested individuals rather than undefined groups. To take it a step further, you will be able to produce creatives that can concentrate on that narrowed audience. With the right message, your conversion rates skyrocket.

In any campaign, the more information you have about your audience, the better you can reach them. Going beyond simple demographics and delving into a wide range of data services will do just that.

Casting a wider net to a smaller audience

Audience targeting not only focuses your message to a more agreeable audience based on data, but Sprout Digital can also spread your message to several different websites. A bidding process allows you to buy the attention of the audience you want.

Have a product that might appeal to the news junkies? Put it in front of those reading CNN, Fox News, The Huffington Post or the Wall Street Journal online. Want to get the attention of those sports fanatics? ESPN, CBS Sports, Sports Illustrated, and Bleacher Report are in reach.

Local customers will receive your message by viewing national websites. A wider net indeed.

Re-targeting

Get a second chance to make a first impression. Build an audience of people who will visit your website and continue to serve ads after they leave. Your ads will follow your customers around to whichever site they visit after yours!