Creative Showcase

Umbrella Drink / The Ritz-Carlton

Description

This is the new international print ad campaign for The Ritz-Carlton.

Objective

The Ritz-Carlton is not a stereotypical hotel, and therefore we didn't want to do stereotypical hotel ads. We wanted to bring to life the experience of staying at The Ritz-Carlton by showing the moment a person is reminded of their vacation long after they've checked out.

Technical Challenge

The technical challenges were in creating scenarios that were obvious and clear without looking too contrived.