User Segmentation in the Real World - A Practical Guide for Data Analysts

Ruben is the head of data analytics at VSCO, a creative platform and a community for photographers. Prior to that he was leading content analytics at Udemy, an online education platform. And prior to that he had a completely different job working on chip manufacturing technology. Ruben’s interests span statistics, machine learning, economics, and photography.

Presentation Description

Learn different ways to segment users using cluster analyses from Ruben Kobel, Director of Data Science at VSCO. Walk through a real-world segmentation exercise to better understand algorithm application to a business problem as Ruben explains step-by-step..