When a fellow commenter claimed that Gomez “looks like a Pomeranian dog,” Gabbana replied, “hahahahahaha is true hahahaha.”

It’s almost as if he didn’t realize that the singer is the most followed person on Instagram, which means she has millions of supporters ready and willing to call for boycotts of Dolce & Gabbana and lob insults at Gabbana on social media — which is what’s happening.

Stefano Gabbana in 2016. (Photo: Jeff Spicer/Getty Images)

Despite the backlash, Gabbana — who has also taken aim at Miley Cyrus and Kate Moss in the past — seemed amused by it all. He began Thursday by posting a screenshot of his catty comment, adding laughing emojis. His #PleaseSaySorryToSelena hashtag, meanwhile, feels more sarcastic than genuine.