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About Furia Rubel

Furia Rubel is a public relations (PR) and marketing agency representing law firms nationwide. We're located in Doylestown, outside of Philadelphia in Bucks County, Pennsylvania. Contact us at http://www.furiarubel.com/ or call (215) 340-0480.

Tuesday, October 03, 2006

Philadelphia Bench Bar Conference – Underlying Media Theme

I attended the Philadelphia Bar Association Bench-Bar Conference last weekend in Atlantic City, New Jersey. I thoroughly enjoyed the experience and found it quite interesting that in many of the panels – it was publicity and the law that was a recurring theme.

Some of the myriad topics included:

o The need of the Judiciary to be more publico The affect of blogging on Judicial electionso The need to use the media to educate the public about the roles of the Courto The need to control/respect the power of the mediao The role the media plays in disseminating information about caseso The need to train the Judiciary about the media and vice versao The need for attorneys and judges to understand and utilize the mediao Law school does not teach students how to promote or communicate via mass mediao The cost of judicial elections tried in the mediao The ethics of dealing with the mediao The need to embrace the mediao The issues of fair and impartial trials that are “tried in the media”o The need for attorneys to be media trainedo How not to be a jerk when dealing with the mediao The opportunities surrounding the media

I left the conference energized and excited about being a strategic communications expert in the legal industry.

It’s a growing field and there’s a lot of ground we need to make up for the last century of “no comment” answers, however, we’re well on our way to a more enlightened industry!