A vision in white! Sam Faiers flaunts her ample assets in perilously plunging figure-hugging dress for her fashion launch

But Sam Faiers opted to take time off mummy duties as she wowed in a sexy ensemble while heading out to the launch of her SS17 collaboration with RARE London at the Sanderson hotel in London on Thursday.

The 26-year-old former TOWIE star proved to an absolute showstopper as she flaunted her busty assets in a perilously plunging white dress.

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White hot! Sam Faiers wowed in a perilously plunging dress as she headed out to the launch of her SS17 collaboration with RARE London at the Sanderson hotel in London on Thursday

Glamorous: The former TOWIE star looked stunning as she sashayed along the street

The clingy number, which is from her new RARE range, hugged onto every inch of her sensational curves.

Plunging excessively down the middle, the garment inevitably put focus on her ample assets and bared her toned arms.

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The midi-length dress put emphasis on her enviably toned legs, which she boosted in a pair of towering strappy heels.

She ensured to complete the all-around glamorous look - wearing her centre-parted locks in effortless waves and sporting heavy doses of mascara and bronzer.

Glamazon: Sam hit the town later in the evening with her pal

Sexy frame: The clingy number, which is from her new RARE range, hugged onto every inch of her sensational curves

She's got front! Plunging excessively down the middle, the garment inevitably put focus on her ample assets and bared her toned arms

Sam looked in high spirits for the event, which marked the culmination of her recent designing efforts.

Meanwhile, the Essex beauty recently addressed her excessive desire to wed baby daddy Paul Knightley, which was much of the focus on the last season of The Mummy Diaries.

The reality sensation told OK! Magazine that the incessant hints were merely an 'ongoing joke' with her boyfriend as she urged viewers not to deem her a 'creepy girlfriend'

'So much fun today': Sam documented the event, which was attended by an array of glamorous fashion bloggers, on social media

'It was an ongoing joke': Meanwhile, the Essex beauty addressed her excessive desire to wed baby daddy Paul Knightley, which was much of the focus on the last season of The Mummy Diaries

Doting: She is mum to adorable one-year-old son Paul Tony

Sam first met Paul in November 2014 at Essex hotspot Sheesh in Chigwell, hot on the heels of her relationship with then-fiancé Joey Essex. Just nine months later she fell pregnant with baby Paul Tony in a whirlwind development.

In the first season, Sam's sister Billie, who gave birth last month, was seen trying on wedding dresses amid her three-year engagement to fiance Greg Shepherd - in scenes which soon encouraged Sam to test out a gown or two herself.

Many viewers were stunned at Sam's yearning for wedding bells, yet she has dismissed the shock stating: 'It was a bit of an ongoing joke between us that happened to end up being made into a big part of the show.

Love story: Sam first met Paul in November 2014 at Essex hotspot Sheesh in Chigwell, hot on the heels of her relationship with then-fiancé Joey Essex

'I don’t want people thinking I’m some creepy girlfriend who begs her boyfriend to propose. I know he’ll ask me at some point so I’m in no rush. We’ve said we won’t have any more children until we get married, though.’

After six years in the limelight, Sam's lifestyle took a total U-turn since she left TOWIE in 2014 after 11 seasons - bringing her to the present as she is happily settled with baby Paul Tony and her partner Paul.

Aside from The Mummy Diaries, Sam has big ambitions - stemming from her hope to crack America, after admitting she would like to relocate to the US.

Going across the pond: Aside from The Mummy Diaries, Sam has big ambitions - stemming from her hope to crack America, after admitting she would like to relocate to the US