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Welcome!

My name is Yarrow – I am a web designer, tech fairy, sustainable online marketing consultant and the founder of Yarrow Digital.

I am creating intentional, authentic websites for small businesses, creatives, healers, coaches and artists. Our work at Yarrow Digital centers sustainability and builds a solid foundation for our clients to grow their businesses, connect with their dream clients and get noticed. Affordable custom WordPress sites that are easy to manage and grow are at the core of what we offer, but we can also help you with your social media strategy, online course development, launches and tech support. Check out ourweb design packagesand hourlytech, design and launch support.

If you would like to learn how to start a business on solid ground with a clear vision, how to dream up your own branding, create a WordPress site for yourself and develop your first online course then you should check our affordable online programs out – they are amazing for small business owners and freelancers on a budget.

On the blog and podcast you will also find useful how to guides, some background stories from my own business and free resources to help you develop a digital strategy that is honest, authentic, generous and true to your visions.

as you may know I really love Canva as a design tool – it‘s often quicker than Photoshop and since it‘s a browser based tool, you can use it from anywhere. There is a free version which might serve you really well and if you upgrade, you can also upload your own fonts, share graphics with your team and resize designs super quickly.

Below is a video in which I am sharing my best tips and tricks – it‘s an introduction that will enable you to make a start designing your own graphics. read more…

Hey friends, running my webinars for the DIY Summer School through Google live has worked really well, so I wanted to take you behind the scenes and show you how you can do the same. It`s free which is great as most webinar providers cost anything from 50-200 USD.

Have you ever checked your newsletter stats and got annoyed with the fact that running a business can often feel like a weird game of random numbers, opening rates and click throughs? When I did b-school in 2015 I already had a few years in online marketing as an employee under my belt, but I had SO MUCH to learn about the practical aspects of running a one woman show. I needed to make things work super fast and I knew that conversion rates were, at least for a while, the main thing I needed to focus on to pay the bills. read more…

summer last year was a bit of a dip for my business – it felt hard to sign on larger projects and my income as well as my confidence took a hit. This year I really wanted to start preparing early, be proactive and make sure that anxiety wont get the best of me. There are plenty of people who need a new website, hand holding or whatever it is that you are offering in the summer, we just have to find them.

But just in case you find yourself having some unexpected downtime I wanted to write a list of things I am doing or planning to do to ease the admin load, work on the long-term strategy and make passive income magic happen! read more…

I always think its interesting to see what other people are doing to organise themselves, automate their processes and make their lives easier, so I wanted to share what tools I am currently using and how they compare to my set up at the beginning. I totally believe you can shoestring it while starting out (and I wrote about more free tools here), but I also believe in spending some cash on comfort and ease!

As you may remember I switched to ConvertKit last year and am still really loving my experience. The functionality is great – I can tag people as I need to and automise all over the place. Some clients have asked what the backend would look like and wether switching was worth it, so I made a little video taking you behind the scenes. Email me if you have any questions at all! read more…