Exfoliate but do not moisturize or use moisturizing shower cream prior to tanning. Use a tanning mitt and apply to skin in circular movements. Allow at least 4 - 8 hours before showering off with water. Replicate this process 2 more times within 48 hours for the longest lasting tan result. This is equivalant to one week of tanning.

1.What inspired you to create your brand? My mother suffered terribly from psoriasis, so she was what drove me to want to make better, longer lasting, topical remedies for skin conditions. It was a short move from there to creating beauty products that would make a real difference to confidence and therefore quality of life. For super pale girls with translucent skin, tanning products that offer a truly natural glow easily fall into that category.

2.What advice do you have to offer for those entrepreneurs in the green beauty industry just starting out?When you’re considering starting something new, or you’re uncertain, it’s easy to be dissuaded by fear. Whether you’re thinking of starting your own business, making a career change or taking a leap of faith to pursue your passion, it’s perfectly normal to have doubts. But if you spend all the time considering your options and waiting until everything is perfect before you take action, you won’t achieve anything! And here’s why. Because the world is not a perfect place. Get used to it!

3.What is your most favorite product you have created and why?My favorite product is our Self Tanning Anti Age Serum – it is the perfect tan/skincare hybrid. Packed with natural and organic extracts that fight the signs of aging it also gives a natural, sun kissed glow. You can use it directly on the skin or drop it into your usual face cream and like all Vita Liberata products it’s free from parabens, perfumes, alcohol, sulphates, silicones and petrochemicals and is not tested on animals.

4.How do you juggle your life with such huge demands from your company?I am rarely not working, but when I do get time to relax, I look forward to spending time on my boat. This is my happy place. It allows us to sleep in the same bed every night but still keep exploring and discovering and be inspired by the myriad cultures and people we see along the way. However, I only ever get away for a few weeks each year, and maybe a few weekends in winter.

5.What is your beauty routine?I drink lots of water to stay hydrated and eat kale - this is packed full of L-Lysine which is a great anti-ageing ingredient. Morning and night I cleanse, peptide mist, and moisturize. I’ll also spritz the peptide mist on throughout the day as well, especially before touching up my makeup to help it hold and boost the mineral benefits. I use the Vita Liberata Self Tan Serum a couple of times a week to maintain a healthy glow.

6.What ingredients are never added to any of your products?Absolutely every product we make is free from parabens, alcohol, perfumes and any chemicals of concern. Our products are also vegan and never tested on animals.

7.What is your definition of beauty?Confidence and a smile! And healthy, glowing skin of course.

Vita Liberata are passionate experts in luxury tanning. From their Irish base they created the world’s first odorless tan in 2007 and their unique Odour Remove™ technology is now present in all of their self-tanners. As the world's first completely non-toxic tanning brand, with formulas free from parabens, perfumes, alcohols and sulphates, Vita Liberata has become the celebrity brand of choice for red carpet appearances in Hollywood and beyond. Founder Alyson Hogg says, 'I am passionate about creating real alternatives to sun exposure. We use the smartest technology and the purest ingredients to deliver the most natural results. Choose with confidence. Every product was made with you in mind.

Product Score: 0

(0-3) Product does not contain any ingredients which have a documented potential negative health impact.

Think Dirty is a project established to help understand the truth about ingredients used in the cosmetics industry. Think Dirty empowers and educates the consumer by allowing them to make informed choices on what products to purchase and what companies to trust. The mobile app, launched in 2013, lists over 69.000 products and counting.