If you hotel geeks have never watched CBS's Undercover Boss before then you best get yourself to CBS.com and try to watch a snippet of last night's season premiere episode featuring the CEO of Choice Hotels, Steve Joyce.

Joyce went undercover for a week as "Jack Parker" a prospective employee at several different Choice Brands from Econolodge to Comfort Suites to Choice's newest brand, Cambria Suites. Joyce/Parker tried his hand at several different jobs from maintenance man to housekeeper, sales guy and front desk agent. Aside from trying out for a variety of jobs at Choice, and learning what they entail, Joyce actually stayed at different Choice Hotels, checking out things from a guest perspective.

The episode was filled with mishaps from broken door locks to broken elevators to coffee that needed to be purchased at the front desk before being consumed in the room. Oh and Joyce also cleaned a toiletry tray with a dirty toilet rag. (Don't worry, they removed the tray.) While their jobs are grueling, the employees that Joyce encountered in the episode also have their own hardships outside of work, like the front desk agent who was kicked out by her family when she was pregnant at 16.

Evidently there's some news to tell from Choice Hotels. While it's gone unreported, for the most part, by those in the know, we did a little research. And now that we know, we'll tell you.

During a convention earlier this year, the staff got to meet and greet the company's new President and future CEO, former Marriott International bigwig Steve Joyce. And once Steve took the mic, he announced something big was in the works.

Seems there's a rebranding campaign afoot regarding the company's more upscale Clarion Collection of hotels. Word is they'll be rebranded as the Ascend Collection, complete with nifty new logo and designations as "historic," "boutique" or "unique." Hmmmm...this also sounds alot like Aloft by Starwood.

While all this news continues to fly under the radar, such is not the case with Mr. Joyce's earnings. Word is his new gig got him a major raise worth $1.3 million in stock incentives before he even officially assumed his role at the company May 1st.