Fans of Keeping Up with The Kardashians star, Kim Kardashian West, are calling her out for a photoshop fail on a recent photo she posted on Instagram.

Followers of the reality star said she was almost unrecognisable in the image, and when she shared a similar photo the next day, online users were convinced that her looks had been digitally altered.

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On Monday, the 38-year-old shared a photo of herself wearing heavy black eye makeup and a nude lip to promote her new 90’s inspired collection of all matte formulas called "The Matte Smoke & Matte Cocoa Collections."

I get a lot of my makeup inspiration from the ’90s and love how nostalgic this entire collection is. The collection features 2 10-Pan Eyeshadow Palettes, 6 Lipsticks in a brand new matte formula, 6 Lip Liners, and 5 Eyeliners.

Matte Smoke & Matte Cocoa are two entirely different colour ranges, so there are so many looks you can create with this collection. I can’t wait for you guys to try it!!! Launching to kkwbeauty.com on Friday, 08.16 at 12 pm pst #kkwbeauty."

While the beauty mogul looked beautiful in her new makeup, her nose appeared significantly different and her lips looked larger.

In addition to this, the distance between the TV star's eyes seemed shorter.

I'm so excited to announce my new 90's inspired collection of all matte formulas- The Matte Smoke & Matte Cocoa Collections!!! I get a lot of my makeup inspiration from the 90's and love how nostalgic this entire collection is. The collection features 2 10-Pan Eyeshadow Palettes, 6 Lipsticks in a brand new matte formula, 6 Lip Liners, and 5 Eyeliners. Matte Smoke & Matte Cocoa are two entirely different color ranges, so there are so many looks you can create with this collection. I can't wait for you guys to try it!!! Launching to kkwbeauty.com on Friday, 08.16 at 12pm pst #kkwbeauty

While some KUWTK fans approved of her throwback look, many were confused by her notable change in appearance.

"Am I the only one who didn’t recognise sis for like a good 10 seconds?" said one user.

"Lady Gaga, is that you?" joked another user.

Some compared her to the 90s R&B singer Aaliyah - who passed away in a plane crash in 2001 - while others pointed out that she looked like songstress, Toni Braxton.

"So photoshopped you don’t even look yourself anymore, Kim," said another commenter.

Fans were convinced that she didn't look like the Kim Kardashian they had come to know and love.

One user commented, "ily but that does not look like u."

When the reality star posted another photo on Tuesday, people became even more certain that her features had been photoshopped.

Matte Smoke! White eyeliner is one of my favorite looks with a 90's inspo black smoke eye! All of the lip liners for this collection are a few shades darker than the matte lipstick. I'm wearing lipliner & lipstick in 90's Runway dropping 8.16 at 12pm pst Kkwbeauty.com

The photo was another ad for her new KKW beauty range, and this time the brunette beauty wore a black bustier and choker.

Kim wrote in the caption:

"Matte Smoke! White eyeliner is one of my favorite looks with a 90’s inspo black smoke eye!All of the lip liners for this collection are a few shades darker than the matte lipstick. I’m wearing lipliner & lipstick in 90’s Runway dropping 8.16 at 12pm pst Kkwbeauty.com"

Fans were bewildered by her appearance, with one commenting:

"Maybe I'm still drunk but wtf. How's that Kim?"

While fans are convinced the soon-to-be-lawyer looked heavily photoshopped, it's unlikely they will ever receive confirmation from the horse's mouth.