This is as much paryer as letter. A payer that American retailers, like American the auto industry before them, learns how life is different, learns what is important for shoppers now. We seek Maslow, Jung and meaning.

We are offered false frenzy and screaming. It doesn't have to be this way. It is possible to just say NO.

Using Scoopit For Personal Branding and Online Reputation Management (ORM)

I've been a Scoopiteer since Marc and Guilluame were kind enough to let me drive their very cool new car. Like many Internet marketers I have more and more content generating less and less control.

The more content I add the more difficult it gets to keep up with. I've been wondering how to collect and watch my personal brand. Google Authorship has the promise of a collective personal "commons", but actually using authorship to help with such a practical application today feels remote.

Think of the numbers. I create or curate over 50 posts a day and typically write at least 1,000 words. Translation: almost 400,000 words and 20,000 posts to keep up with each year. And I am by no means a PRO at this. Imagine what Michele Smorgon or Robin Good are managing (many multiples of Martin W. Smith).

Scoop.it As Personal Branding ORM Solution Scoopit can help. I changed all the sources to this feed (will rename it soon) to RSS feeds from the digital properties I contribute to regularly. I cleaned out ALL OTHER SOURCES.

1. Change "Sources" To Feeds From Your Content.

I also changed the keywords to my name or social media synonyms such as @ScentTrail and @StoryofCancer. These changes set up Scoopit so it watches my back, helps this feed curate from across time and many digital properties and catches reactions and content evolution.

2. Change Keyords To Ones Relevant to You (your name, social names, etc.).

Martin’s Ride To Cure CancerMartin's Ride To Cure Cancer left the Duke Cancer Institute five years ago today. Little did we know what the next sixty days and 3,300 miles held for us.

On this fifth anniversary seemed like a good idea to share three survival stories from Martin's Ride:

* Storm on the Grand Staircase.

* Drowning in Lake Topaz.* Falling into CA 395.

We lived to tell these tales with a new appreciation of life's value and thread-like clinging quality. We hope you and your loved ones never need experience any of this because we've cured cancer in our lifetime.

What about you? Do you have great survival stories? Share 'em and we will curate into the post. Thanks, Marty

Unboxing New MacBookKnew I had to have the new paper thin, tiny and light MacBook the minute I saw it. I don't like typing on my phone. My 6+ is easier for "fat finger typing", but publishing and content curation tools are clunky (at best) non existent (at worst) so my laptop is my constant traveling companion.

Today I felt like Steve Martin running up and down shouting about the arrival of the new phone book. Nope, just my new Macbook and now the hard work - setting it up :). Marty

Watching Karen Cochran former Development Director at Duke Cancer engage and influences High Net Worth Individuals is inspiring & educational. No one is as good about asking for money as they need to be. Karen's inspiration and example is valuable, inspiring and helpful.

The Curagami Idea & How You Can Help

After a year and a half we can finally SEE what Curagmai should be and why. We just wrote 12 pages explaining what we finally see and will gladly share with anyone who is a glutton for that particular kind of entrepreneurial - dreams pain.

If you don't mind reading ROUGH drafts and sharing your expertise and ideas we would welcome input, ideas for partners and...well anything. Email Martin(at)Curagami.com and we will send you a Google Docs link and look forward to your feedback (and promise to do the same for you when asked).

MeMoSha Founder Rippinghttp://www.MeMoSha.com Founder Caroline Smith LIVES here love of all things ACTIVE and she nees your help. Caroline is starting a new company and needs your advice. Share your favorite gear and special thanks to all contributors.

Mobile Paintings The mobile phone is changing everything. I love looking at art with my iPhone. There is something about the swipe and the view that creates connections hard to see before. These “mobile paintings” provide a unique look inside, a glimpse of genius.

Have a HUGE Presentation next week in Atlanta (4.16) at a conference sponsored by FedEx. If you are a good speller please take a run through our Haiku Deck and let us know if you see any issues.. We have to NOT look at it for a few hours or jump off the roof (lol).

Dookies Win & Durham Explodes!

I live .25 of a mile from Duke East Campus and I've been treated at Duke Cancer Institute (DCI) and raised money for DCI with Martin's Ride To Cure Cancer . A rowdy crowd of Cameron Crazies just swept through below my window. Congratulations to Duke.

Magical ViceShame Smith's magical behind the scenes look at how we will cure cancer in our lifetime for Vice is inspirational, amazing and life affirming. Curing cancer is here and now and it involves wizard thinking, blinding new technologies and the kind of "out of the box" thinking that defines America and Americans (not to slight our creative neighbors to the north as Canadians are fully represented too).

Great show and inspirational for all but especially for cancer patients , their friends and families.

Marty's Assistant: Now HiringI used Sweeps.jobs to find college students to help pack. I'm moving across Durham tomorrow. The experience got me thinking. Perhaps hiring an assistant is a good idea.

The linked G+ post shares details and where to apply. If you are interested in learning about the web #marketing and ecommerce apply to organize my life. I recognize the need for the kind of intelligent help who can be trusted to assume more and more. I also understand, within six months to a year, the "intern" I hire will need to fly the coop.

People who collaborate with me usually make 30% more in their next gig. I'm not the reason for such a rising tide. The value of the #ecommerce and#marketing experiences I've been able to collect and am still creating is what makes a resume jump off the stack.

Unpacking Help in July, Downtown DurhamI'm moving on 7.1 across town to Berkshire Commons off 9th street in Durham, NC. I've hired movers but would love to hire packing / unpacking help. If you know someone please have them email martin(at)Curagami.com.

For six months most of what I'd done every day was ride a bicycle in preparation for a 3,300 mile journey west to Santa Monica. I woke early, rode thirty to fifty miles on the Tobacco trail near my Durham, NC home and then catch a nap, have a big middle of the day post-ride meal, read, write some and go to bed. Rinse and Repeat. Rinse and repeat for six months.

I rode a thousand miles before thinking I was ready to ride 3,300 miles. And it wasn't enough, not nearly enough as the Blue Ridge Parkway proved. "Martin," my mother told me when we stopped in Tennessee to se her,"you could get get to the Mississippi and stop since that is a big body of water".

My mother was worried. But if we could make the mighty Mississippi we could make Santa Monica.

MeMoSha Founder Explains Metabolism MagicWhen I met my sister in Colorado during our 3,300 mile bicycle ride across America in the summer of 2020 I had no idea her tips about "fueling" and metabolism would save the day.

“Your shape is more end than means,” Caroline explained, “when you increase activity first without understanding how to modify your metabolism you are making the job of getting in shape harder.” Boy do I know the truth of my sister’s ideas.

Learn how Metabolism Movement & Shape's (MeMoSha) founder saved Martin's Ride & can help you get in shape too. Don't work on the wrong gear in the wrong way.

Did My Ancestors Meet The Wright Brothers?Turns out there is a better than good chance my great grandfather, Captain John Thomas Wescott may have known of or known Wilbur and Oriville Wright.

My great grandfather ran a "lifesaving station" on the North Carolina outer banks not far from Kill Devil Hills (where the Wright brothers flew for the first time).

I found an amazing 1903 note from my grandmother's sister Mary complaining about being so alone. This was two years before my grandmothers birth and the very year of the Wright Brothers first flight. The reason it is very possible is the outer banks then wasn't like they are now.

McCullough describes Kitty Hawk, NC as having 50 mostly down on their luck fisherman IN THE ENTIRE TOWN. Life was so hard, captured so beautifully by my grandmother's 12 year-old sister, few WANTED or could handle living there. Not so much now (lol), but kudos to McCullough's great book, the Wright Brothers for having the right stuff and Captain John Thomas Wescott and family for the courage to place their lives in service to others.

Too Good!

So even if Captain John T never met the Wright brothers he was still a pretty amazing man. Serendipity is strange. I live about a mile from Captain John's grave. Too strange :). M

Marty is not just one of my favorite content curators. He is also a very hard-working entrepreneur with an infectious dream: "Use technology to cure cancer, connect with people all around the world, and buy and sell things in new and exciting ways."

Patients Are "Social" Customers TooMagic inconsistently applied is frustrating. Cancer centers need to learn how much their business (curing cancer) now collides with our business (we, mobile, social marketing). Era of the social patient is here and engagement is part of their treatment.

As first noted by MAKE: Magazine’s Boris Kourtoukov, “there’s a plethora of options” when it comes to these microcontrollers. What’s more, they all possess one common trait: they’re powered by Atmel. These so-called body boards are now giving Makers the ability to easily (and affordably) produce their own projects in ways that otherwise would have been unimaginable. - Great set of prototype boards for the wearable domain.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.