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Manila, Philippines, 2016/06/08 - Leading pharmacy retailer in the Philippines expands its use of JDA Merchandise Management System to improve customer service with targeted promotions and a new level of agility - RosePharmacy.com / JDA.com.

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JDA Software Group, Inc., today announced that Rose Pharmacy, one of the largest pharmaceutical retailers in the Philippines, has expanded its use of JDA® Merchandise Management System™ to increase its consumer focus. A JDA customer since 2009, Rose Pharmacy expanded its deployment in order to capitalize on additional software functionality that was not initially implemented. JDA Consulting Services is managing the expansion of JDA Merchandise Management System for the retailer.

Established in 1952 in Cebu City, Rose Pharmacy (rosepharmacy.com) is one of the Philippines’ top pharmaceutical retailers. The company has more than 246 branches in strategic locations all over the country, providing easy access to high-quality, and affordable products for its numerous customers.

JDA Merchandise Management System ensures that the right products are delivered to the right place, at the right price, at the right time. Retailers like Rose Pharmacy have the ability to define and adjust pricing “rules” that are based on customer needs, competitor offerings, vendor incentives and other factors.

For Rose Pharmacy, capitalizing on the power of this JDA solution will allow the implementation of more targeted promotions with a higher probability of success. It will also help optimize merchandising agility as market conditions change, allowing the retailer to identify and serve customer needs more effectively.

“When we first implemented JDA Merchandise Management System, the retail landscape was not as complex, so we did not need all of the software’s functionality,” noted Charlie Bettencourt, CEO at Rose Pharmacy. “However, in today’s highly competitive, fast-changing retail environment, we are taking another look at the powerful capabilities of this JDA solution. In today’s omni-channel world, these capabilities can help us sense and respond better to changing conditions. In the future, we will be able to react more quickly, in order to provide the best possible service to our shoppers.”

In addition, Bettencourt points out that JDA Merchandise Management System is able to model different pricing scenarios and predict the likely outcome before new pricing policies are actually implemented. “By fully leveraging JDA’s software functionality, we can further develop our promotional offerings as we explore new merchandising strategies,” he stated.

“It’s extremely gratifying when an existing customer chooses to expand a JDA solution and even more rewarding to see them taking advantage of functionality that was under-utilized in the past,” said Amit Bagga, regional vice president, sales, APAC at JDA. “We look forward to extending our successful relationship with Rose Pharmacy and helping the company meet the new challenges presented by today’s omni-channel selling environment.”

About JDA Software Group, Inc.
At JDA (jda.com), we’re fearless leaders. We’re the leading provider of end-to-end, integrated retail, omni-channel and supply chain planning and execution solutions for more than 4,000 customers worldwide. Our unique solutions empower our clients to reduce costs, increase profitability and improve collaboration so they can deliver on their customer promises every time. Using JDA, you can plan to deliver.

“JDA” is a trademark or registered trademark of JDA Software Group, Inc. Any trade, product or service name referenced in this document using the name “JDA” is a trademark and/or property of JDA Software Group, Inc.

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