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I’m reporting live from Social Media Week London again this year – covering the official event stream from the conference HQ in Holborn. So don’t worry if you don’t have a conference pass, just follow the #SMWLDN hashtag (or @JemimaG) on Twitter. There are also loads of unofficial (and free) events happening round town.

This year’s theme is Upwardly Mobile: The Rise of The Connected Class. The key question is how can all humans achieve more in a connected world? Fabulous question, but you might be disappointed looking down the schedule trying to find sessions that attempt to answer it. These ten get my vote:

1. Definitely Not Content Tues 15 Sept, 9am: Will Hayward spoke last year. He’s really good. This time he’s talking about the cultural significance of the social web and why why we should all aim higher than “content” marketing.Continue reading →