And I personally don't like transparent search customisation; I want to get the same results no matter what account, or machine, or location I do the search from. Indeed, filter bubble is a sick invention.

What do you mean? Its the best thing since sliced bread. I'm happy to be finally getting the results that I want even if the name is generic.

On the other hand, I am aware that everything I do online influences what I see, so I make sure to keep things separate. That is why I always have 3 browsers open at work(programmer) and I never sign into facebook unless in private mode.