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People see a lot of advertisements every day. It’s getting more and more difficult to stand out and get attention. You can break through to people and keep them interested by introducing them to your business through brand storytelling. Your brand story is a way of showing, rather than telling, what your brand has to…

The last few years have seen a lot of change in the marketing world, throwing up new ideas, concepts and trends almost daily. For you, that means a variety of new and exciting ways that you can shine the spotlight on your brand. Here, I highlight nine of the hottest visual trends that you need…

Maintaining brand consistency after a rebrand is important, but it isn’t always straightforward. Not only will team members need to use the brand’s new assets in their day-to-day activities, everyone representing your business will need to be on-board with the new guidelines. As many as 86% of marketers agree that it’s important brands are presented consistently…

For most shoppers today, the information provided on a company’s own website is no longer enough to convince them to make a purchase. They need social proof before adding an item to their shopping cart. They check out product reviews, scour forums and delve into social media to find out what others think about your…

Co-marketing campaigns can become a game changer in the success of your marketing activities – if they’re done right. Co-marketing – also known as cross-promotion – means partnering with another company that isn’t your competitor, but targets a similar audience, and then creating a promotion that benefits both companies. Half the effort, double the results….

The strength of a company’s character lies in its brand consistency. According to a study by LucidPress, a provider of brand management software, consistently presented brands are three to four times more likely to experience brand visibility. And generally, better visibility translates to more conversions. Being consistent with your branding builds recognition and adds to…

It’s well-known that a firm grasp of SEO best practices can play a significant part in growing your business and getting your brand’s name out there. A combination of careful research, a strong social media presence, and strategic use of keywords throughout your copy can dramatically increase the visibility of your brand, making it more…

Keeping social media posts simple We seem to spend our lives looking for ways to make things easier. ‘Life hacking’ has become a national pastime. But why is it that many marketers actually make their communications more difficult to engage with, not easier? The answer may be a lot easier than you think. It…

Over the years, domain names and URLs haven’t changed much and we have come to recognize their traditional format, our eyes glazing over their contents without looking for meaning or comprehension. But more recently, there has been something of a revolution in the domain name space and this is all beginning to change. An…

Social media can be a powerful tool for ecommerce businesses. There are now a multitude of channels with hundreds of millions of users that can create a direct impact on bottom-line sales. Depending on your following, throwing up the odd post with latest discounts or new products may help drive a few more sales….