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Bayer consolidates account at BBDO

Published on January 22, 2001.

Bayer Consumer Care has shifted an estimated $25 million in business to the BBDO network from Euro RSCG Tatham, Chicago, consolidating all the Bayer division's business with BBDO. The One-A-Day, Flintstones and Bugs Bunny (not currently advertised) vitamins lines and Midol pain treatment have moved to BBDO Worldwide, Chicago, while Bactine first-aid spray (also not currently advertised) has gone to BBDO, New York, which already handles Bayer aspirin and Alka-Seltzer, while the Chicago office has Aleve.