Category Archives for "PPC"

Google SERPs have changed a lot over the years and now there are multiple types of results pages you could be bidding on or ranking for. Are your search terms going to pull up local results or paid ads; AMP articles or knowledge panels – or maybe even a mixture of different SERP features. This […]

One of the biggest dilemmas facing AdWords advertisers is deciding how much to let Google automate your account. If you want, you can let Google take care of bidding, create ad extensions and various other tasks for you. You can do this, but many advertisers choose to do things their own way and stay in […]

While most of us were busy stuffing our faces over the festive period, Amazon was gearing up for 2017 by testing Product Listing Ads (PLAs) on AdWords. This marks the retailer’s first venture into PLAs and it could be a significant one if it goes ahead with the move. The question on other retailers’ minds […]

Google has sent out a bunch of notifications to advertisers about upcoming changes to call extensions. Over the course of two emails to AdWords account users, the search giant is prepping advertisers for a couple small, but significant, changes to how it automates the ad extension. The first change rolled out earlier this month and […]

Spotting marketing trends before they happen is vital for keeping ahead of the competition and generic trends like ‘go mobile’ are no help to anyone – we know that stuff. So here are the SEO and PPC trends that will really matter in 2017 and what you need to do about them. #1: If you […]

All the way back in March 2016 Google announced promoted pins would be making their way to Google Maps. We reported the news right away but there’s been a long wait to see these things in action. However, Google is ramping up its testing efforts to test promoted pins with a select few retailers, suggesting […]

Google only rolled out price extensions back in July this year (2016) but its already shaking things up. Apparently, Google isn’t happy with how it implemented the extensions on mobile ads and now its giving them a completely new format. Meanwhile, it also seems the search giant is testing the new version on desktop SERPs, […]

It’s that time again folks: Google has hit us with a new ad extension and this one is looking very interesting indeed. As part of the whole mobile-first search experience, Google has rolled out message extensions, which turn your ads into an instant point of contact for your target audience. Much like Call extensions, the […]

Funny things have been happening in Google’s local SERPs this month. More specifically, the 3-pack of results feeding from Google Maps for local searches are on the move. Many businesses have seen their listing disappear completely – or so it seemed. But what actually happened was a major reshuffle due to the latest Google algorithm […]

Once upon a time, there was a heated debate over whether SEO or PPC was the king of search success. These days, things are very different and any good search marketer will tell you it takes both to build a profitable search presence. The truth is SEO and PPC have never been all that similar. […]