Radio Broadcasting in the US: Market Research Report

Radio Broadcasting Market Research Report | NAICS 51511 | Dec 2014

Mixed signals: Online radio will shrink demand, but improved advertising will support growth

The Radio Broadcasting market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

Improving advertising budgets will bring some much-needed relief to radio broadcasters, but increasing competition from online music streaming sites, internet-only radio stations and digital music players will hamper industry growth. To maintain profitability, operators will scramble to restructure. One bright spot for the industry will be the growth of satellite radio, which generates revenue from subscription fees on top of advertising... purchase to read more

Industry Report - Starting a New Business Chapter

While costs to start a station are relatively low, they can vary depending on the type of radio station. Listeners typically are loyal to already existing stations and most US markets already receive a wide variety of radio content. Many stations, however, broadcast programming that they purchase from a national provider. This drastically decreases the amount of creative and knowledgeable employees needed during the time that the prepurchased content is on.

Another barrier to entry is the Federal Communications Commission (FCC) licenses required to broadcast radio. The FCC reviews each station periodically and approves new stations, on the basis of whether or not they serve the public interest and abide by laws, such as the Communications Act... purchase to read more

What is the Radio Broadcasting Industry?

This industry consists of broadcasting stations, networks and syndicates that transmit audio programming through AM, FM and satellite radio channels. The Radio Broadcasting industry excludes operators that function solely online.

Industry Products

CountryNews/TalkClassic RockUrbanTop 40Adult Contemporary

Industry Activities

Operating radio stationsOperating radio networksTransmitting programming to the public, subscribers or affiliatesCreating entertainment, news, talk, business, religious or other broadcast media content