Deliver the consumer goods and products shoppers crave

Align every aspect of your operations to the needs of next-gen consumers – from product development to retail – with SAP solutions for the consumer packaged goods (CPG) industry. Our software can help you anticipate, plan, and manage demand for innovative consumer goods and products, and surpass the expectations of even the savviest shoppers.

Human Resources

Finance

Platform and Technology

Keep up with consumer expectations

Consumer expectations, buying preferences, and values are constantly changing. Discover how SAP is helping CPG companies keep up in this evolving industry – and ultimately deliver the right customer experiences and products at the right time.

See what our customers are saying...

Unilever

From face cream to ice cream, Unilever products can be found in homes around the world. Discover how this CPG giant simplified and accelerated many of its core processes – shrinking report compilation time from weeks to under a day.*

Procter & Gamble

Find out how the world’s largest consumer goods and products company is planning to use the SAP HANA platform to dramatically speed up and simplify its reporting landscape – completely transforming what is possible for the organization today.

Adapt to ever-changing consumer behaviors

Consumers have more choices today than ever before. More information, more touch points, and more options are changing the way they buy – putting them in the driver’s seat throughout the shopping process. Is your organization ready to adapt to meet their changing behaviors?

How to personalize the consumer experience

A recent Forrester survey found that marketers want to expand their personalization abilities – so what’s holding them back? Examine the strategy, software capabilities, and technologies required for personalizing the consumer experience across channels – in this report.

Make in-demand products – faster

Accelerate time-to-market with products that consumers want – when and how they want them. Find out how SAP’s consumer products solutions can help you respond faster to dynamic customer demand, while optimizing your investments for trade promotion and brand management.

Spotlight on consumer products at SAPPHIRE NOW

Replay the best of SAPPHIRE NOW 2015 to learn how to maximize your SAP investments and find solutions to the biggest, most pressing challenges in the CPG industry. Watch keynotes, interviews, and more covering the latest trends and hot topics.

Run simpler with SAP Service and Support

Make sure your SAP solutions meet your business needs simply and seamlessly – with help from SAP Service and Support. Our 30,000+ consultants have unparalleled product knowledge, technology expertise, and experience across 25 distinct industries.

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customize your solution, optimize IT, or do something completely different – the SAP Service and Support team is here to make it happen.

SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

* All implementation results are for informational purposes only and the examples provided while based on actual SAP customers’ experiences do not represent commitments or guarantees by SAP and/or its partners. Actual pricing, costs, and implementation results may vary, based on customer-specific requirements and needs. The only warranties for SAP products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

*This information is provided by SAP on an "as-is" basis without warranty of any kind, and subject to the "General Disclaimer" and other terms of use stated at http://www.sap.com/corporate-en/about/legal/copyright/index.html. Any results or comparisons shown are for general information purposes only and any particular data or analysis should not be interpreted as demonstrating a cause and effect relationship. Comparable performance on one given key performance indicator does not guarantee comparable performance on another key performance indicator.