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The author of this book is rightfully exuberant about the wonders of the crowdsourcing phenomenon, and his new spin on it, for which he has coined a fresh term: MINDSHARING.

I fully acknowledge the many positive aspects of the revolution he is talking about – the incredible power of the crowdsourcing phenomenon and the new and innovative ways all of us can leverage social media platforms to advance our lives.

For the most part, it’s a terrific book, I recommend you buy it. But what concerns me about the book is author LIOR ZOREF‘s failure to fully acknowledge the dark side of crowdsourcing and what he calls Mindsharing — and have no doubt, there is a dark side.

In any revolution, there are always winners and losers. Let’s just acknowledge that.

For example, take such long-time professionals as journalists, freelance writer, photographers and graphic artists. One of my close associates, who is a talented graphic artist, described the situation this way:

“Imagine if someone needed a plumber. In the “old days,” he would have gone to the Yellow Pages, hired a professional, contracted for the work and the plumber would have been paid for the services he or she rendered.

“But now imagine if a person could instead put out a call to get 20 plumbers to come to his house, fix his leaky pipes, and then only one of them got paid. The rest had to work for free. And the one plumber who did get paid earned 90% less than he previously did.

Lior Zoref

“That’s crowdsourcing – good for the guy who needed the plumber, but bad for all plumbers.”

My friend’s plumber analogy is basically what has happened to tens of thousands of graphic artists, he said.

Today, if someone needs a new logo, there is little need to hire or pay a professional graphic artist to do the work. All you have to do is go to a crowdsourcing site, select from among thousands of logos that have been professionally designed and loaded onto a website.

Because each artists’ logo will be one of thousands, the most he or she can get for his work is many $1 to $10 – but it’s much more likely they will almost never sell a piece of commercial art. The crowd is just too massive. There’s too much competition – and everyone is working for free. Selling something you designed is more akin to playing the lottery.

In fact, this is the way Mr. Zoref arrived at the final the cover design for this book. To his credit, he at least acknowledges the downside. He writes:

“There are some who say that Web sites such as 99designs make designers work without getting paid (unless their design is chosen), while others see it as a disruptive force offering cheap alternative to expensive designers. Without a doubt, it gives designers a chance to develop their portfolio and bid on jobs they might never had access to without the platform.”

But this is a bland statement. It fails to acknowledge that every time a designer puts her work out there for free, she is undercutting herself and everyone in her profession. The fact is, untold thousands of designers are flooding dozens and dozens of online sites like 99designs with unlimited “free stuff” – so why should anyone hire and pay a graphic designer ever again?

There are many other similar examples of the same phenomenon happening across an array of other professions – but I’ll leave off here because I don’t want to drone on for pages — but I wish Mr. Zoref would have paid more attention to the tens of thousands of people who have found lifelong careers become suddenly irrelevant (unless they are willing to work for free as slaves).

There are other aspects of Mindsharing and crowdsourcing that also bring out my “Inner Contrarian” and yes, I’ll admit, my “Latent Luddite.”

I mean, how eagerly do we really want to go down this road? Do we want to start outsourcing every aspect of our lives, minds and personalities – even our personal, intimate love lives?

Mr. Zoref seems to think so – have a problem finding love or with dating? Easy! Mindshare it! If you’re socially inept, don’t worry. Zoref says the hive mind behind your smartphone or tablet will tell you what to do, how to act and how to be. The “hive mind” is ever ready to choose for you who you will date, and even how to speak and act on that date.

You may be a social cripple — but no problem — the ubiquitous Mindsharing hive will carry you along with the rest of the ants.

I’m only getting started here – but it’s far past time to pull the plug. I’ll just leave you with some homework to do. Here’s your assignment:

Go to Google and look up a mysterious figure by the name of Jar’Edo Wens.

When you find out who Jar’Edo Wens, ask yourself: Do we really want to crowdsource encyclopedias, or as Mr. Zoref suggest — crowdsource “everything?”

Ken Korczak is a former newspaper reporter, government information officer, served as an advocate for homeless people as a VISTA Volunteer, and taught journalism at the University of North Dakota for five years. He is the author of: BIRD BRAIN GENIUS

Artificial Absolutes is a book with a fairly intricate, well-developed story line buried under a gigantic mountain of cliché plot gimmicks that renders what might have been a decent book into a dreary mass of almost insufferable blandness.

The work often also devolves into mawkish dialogue so drippy with smarmy goo, it’s on par with a weepy love ballad written by, say, the Jonas Brothers, for tweenie fan girls.

To prove that I am not delusional or just being a mean reviewer, I will invite the reader to join me now by logging onto a favorite search engine and look up something like, “The 10 most common cliché movies scenes” — because many appear in this book.

The first cliché is one we all know and you probably won’t even have to Google it (although please feel free to do so) is that the best way to escape from the cops, or the bad guys, or anyone chasing you with guns is to squeeze into the ventilation duct work of a large building.

Time and again, movie heroes (and criminals) cleverly slip away from their pursuers by getting into the duct vents because they know that the clueless authorities or bad guys will be 100% perplexed and always fooled by this never-before-thought-of escape plan.

Artificial Absolutes includes this scene — and for good measure, it also presents the first cousin of the Great Air Duct Escape Plan — the dreaded — Escape Through the Opening at the Top of a Stalled Elevator Car Plan — and an oh-so-hackneyed climb up the cables of the elevator shaft to baffle one’s pursuers.

The next cliché plot gimmick that fills dozens of pages of this book is the:

“The bad guys can shoot at you all they want and they can never hit you, but the good guy can shoot back and score a hit on the bad guy almost at will.”

We have all seen it hundreds of times — Bruce Willis, Sly Stallone, Arnold Schwarzenegger, Chuck Norris — they run around bristling with machine guns while being pursued by dozens of other guys with even more machine guns — but no one can hit the good guy! Yet, the hero can score a dead-middle-of-the-torso-shot while jumping, rolling and firing.

Mary Fan

In Artificial Absolutes we are inflicted with page after page of the same. The first such scene features a sophisticated, high tech robot which chases our heroine Jane “Pony” Colt through the hallways of a building — the robot shoots and shoots and shoots but it can’t hit the broadside of a barn!

The conveniently inept robo-killer suffers dozens of near misses — right next to her shoulder! a real grazer just missing her head! a blast that splinters the door frame she just runs through! — it’s not the least bit exciting because we all know the scene — we’ve seen it hundreds of times in movies.

One would think that a super-advanced robot constructed in an advanced society that has mastered interstellar space travel would include some kind of sophisticated target acquisition and tracking hardware to easily laser down it’s prey — like our drones can do today. But not in this book.

Even when “Pony” and her brother, Devin Colt, are being chased by a squad of heavily armed, battle-trained starship troopers, all they have to is run, dodge, zig-zag — and they become completely unhittable targets! Robotic drones flying through the air at the same time can’t nail them either!

And yet, whenever Devin Colt chooses to whirl, shoot wildly from the hip while on the run with a borrowed gun — he can expertly knock the weapons right out of the hands of the bumbling, can’t-hit-nothin’ interstellar marines! And do it again and again!

Suffice it to say: Heroes who can run through a torrential hail of bullets without getting hit, while at the same time being able to shoot anyone they want — is among the used and abused of movie clichés — and the fact it has been transferred to the pages of a book does not make it any less of a hack.

For good measure, and to really slather it on, the book includes what has become one of the most universally used, overused and annoying visual gimmicks of all time — it’s ye olde:

The hero blows something up, but turns his back and walks away not bothering to look at the massive fireball erupting being him.

Here’s the scene right from the book at location 5561 on my Kindle:

“The attackers were gone, and not much remained of the mansion. Devin nevertheless fired a fifth grenade. He walked up the ramp as a colossal fireball rose behind him.”

Speaking of moth-eaten plots, the very central plot element, the heart of Artificial Absolutes, is an worn-to-baldness retread premise that has already been explored by hundreds if not thousands of other science fiction writers, beginning in the 1920s.

SPOILER ALERT! SPOILER ALERT!

Just a few months ago I was wading through the free pulp science fiction of Project Gutenberg and selected to read the 1961, “The Memory of Mars” by Raymond F. Jones. In it, the hero falls in love with his childhood sweetheart. They meet in the third grade. They have a long courtship through high school, they fall madly in love and they get married. Later — GAK! — he finds out she was never real in the first place! She’s a robot!

In Artificial Absolutes, Devin Colt meets a beautiful woman, they date, the fall in love and he asks her to marry her. Later — GAK! — he finds out she was never real in the first place, She’s a robot!

His sister, you know “Pony Colt,” meets a handsome young man (boy). He rubs her the wrong way at first because he is a simplistic religious gasbag, yet they keep seeing each other, they go through some stuff together, they fall in love, she has finally found her soul-mate. Later — GAK!– she finds out he was never real in the first place! He’s a robot!

It just keeps happening!

But even by 1961, falling in love with lifelike robots was already far from original — dozens of others had already written a spin on the same plot element. In the mid-1960s Philip K. Dick practically built a career around stories in which perfect replicants of human beings pose questions of what is real and what is not real, and whether a robot can possess true consciousness or not have true consciousness.

END SPOILER ALERT!

Certainly, these are standard saws of science fiction, so we can’t take points away from author MARY FAN for trotting out this threadbare SF rag doll one more time — it’s a fan favorite after all — but we certainly can’t give extra credit for originality either.

There are many other elements of hackneyed plot devices and cliché gimmicks, but I simply can’t get to them all (er … cough, cough … Travan Float is a thin re-imagining of Mos Eisley of Star Wars … ) without making for too lengthy of a review, and I want to make a final comment:

Young writers today — those of Generation X, Generation Y and Millennial extraction — have all been raised on TV and movies like no generations before. They have also been embedded in the online world since they were babies. They have endured total immersion in on-the-screen fictional scenarios.

Thus, what I am seeing from one young writer after another today (I read more than 100 books per year) are plots and scenes in books that are soaked in movie and television clichés. Even the minor characters are not original creations — very often plucked right out of a TV or a movie.

For example, in this book Commander Jihan Vega would seem to be almost an exact duplicate of Admiral Helena Cain of Battlestar Galactica. Again, I challenge the reader to find a scene featuring Admiral Helena Cain on `Battlestar’ and compare her to Commander Jihan Vega of this book — they are near Kinkos of the same fictional person — different in name only.

Sure, in a sense, most books are at least somewhat derivative of other works and leverage broad themes, archetypes and conventions of their genre, but Artificial Absolutes takes the copy-and-paste lifting of other memes to such an extreme degree, the result is a literary work of Absolute Artificiality.

Ken Korczak is a former newspaper reporter, government information officer, served as an advocate for homeless people as a VISTA Volunteer, and taught journalism at the University of North Dakota for five years. He is the author of: BIRD BRAIN GENIUS

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Thanks for visiting Top 10 Book Reviews. I hope you enjoy reading the eclectic selection of books reviews presented on this site. If you want your book reviewed, please leave a message, or contact Ken at ken.korczak@gmail.com

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