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Food packaging 'increasingly important' to consumers

A new survey has revealed the food packaging is an increasingly important consideration for shoppers around the world, but value-for-money still governs people's purchasing decisions.

Research published by Nielsen NetRatings in 48 countries worldwide indicated that 40 per cent of respondents were "very concerned" about the rubbish from food packaging, compared to 31 per cent in a previous poll earlier in 2007, Reuters reported.

However, people's attitudes varied according to the type of packaging they were questioned about, meaning that while half of respondents were willing to sacrifice convenience packaging, only 30 per cent would do so if they thought it would affect the condition of products.

"As global concern and awareness about the need to preserve the environment increase, consumers around the world are demanding greater responsibility from retailers and fast-moving consumer goods manufacturers," said Nielsen's managing director, Stephen Mitchell.

"And while eco-friendly packaging might not be the top priority for shoppers today, its certainly a growing consumer demand the food industry cannot ignore," he added.

The survey revealed that New Zealanders were the most willing to cut back on packaging, while people in Thailand and Japan were the least ready to reduce their packaging expectations.