Storybulbs, is proud to announce being named as a “Cool Vendor” in the Gartner Cool Vendors in Personalization, 2018 Report. Gartner, a worldwide renowned research, and analysis firm, identifies new Cool Vendors in key technology areas and publishes a series of research reports. The report evaluates interesting, new and innovative vendors in digital marketing and commerce that are enabling stronger customer relationships through personalization.

“Being recognized as a Cool Vendor by Gartner is an honor that validates our belief that personalized video is the next logical step in the video revolution” With the […] Read more

One valuable feature of Personalized Videos is the ability to automatically pull data directly into a video from APIs. This saves time and effort of collecting and processing data for each video. Below are four great APIs that are sure to improve viewer engagement of videos!

#1 Open Weather

Open weather API provides the ability to get the current and forecasted weather anywhere in the world. There are two great uses for this type of API. The first is to simply show the current/forecasted weather of the viewer directly in the video. A second option is to change the intent of the […] Read more

Consumers have become immune to traditional advertising methods and are failing to find interest in tried and tested marketing formulas. This has led to many brands searching for new ways to interact with their audience, with one of the key successes coming in the form of unique content. Personalized video and user-generated content have helped to re-engage with audiences and provide a fascinating insight into the future of user behaviour online.

You’ve Got Mail

By the time you’ve found your way to this blog post, there’s a good chance your inbox is full of messages from companies asking […] Read more

Saas products have one major advantage that is inherent in their user base:

Users Expect Feedback!!

This feedback can be manifested in the form of suggestions based on usage or utilization statistics for the usage of the product. Regardless of specifics, the feedback is based on data that is collected from the users. Unlike other products and platforms, Saas users expect the product to not only collect this data, but also use it to enrich their experience and utilization of the product through feedback and suggestions. Because this is such an important aspect, the medium that the feedback is provided […] Read more

The Coca-Cola company launched the “Share a Coke” campaign back in 2011. The campaign increased soft drink sales by 2% and increased overall consumption from 1.7 to 1.9 billion servings per day. This was an unprecedented shift in an industry that is highly competitive. So why was it so successful?

Human Element

Delivering personalized and relevant content to the customer created a simple yet successful campaign. The Coke campaign did this by putting a real persons name on their products, but the basic idea is to connect on a human level.

Studies have proven that humans gravitate towards content that is relevant and […] Read more

There are two types of personalized elements in any well crafted personalized video. The first is an obvious element that you want your viewer to recognize. The second is a subtle element that the viewer may not notice are personalized to them. It is important to have the correct balance between these two types of personalized elements. A correct balance allows the viewer to feel comfortable, but also engaged. So how do you identify subtle and obvious elements to be used and then balance them?

Obvious Personalization Elements

Obvious elements are the hardest to get right because they are by nature very personal. The rule of […] Read more

Marketing leaders are all talking about two major trends in marketing content. Half the industry is clamoring over how to best use Video content in their marketing strategy. Meanwhile, the other half is focused on personalizing traditional content. Although these are both accepted marketing strategies, there is a third which is less adopted but more powerful. Personalized video content combines the advantages of both Video and Personalization to create something that is immediately engaging and at the same time relevant to the individual. To understand the value in personalizing videos, it is important to understand the value of each of these strategies separately.

If you see a cake store, you will know that it broadly sells cakes. Going inside, the cakes are segmented into weddings, birthdays, anniversaries and others. Looking specifically at the birthday cakes, you will see cakes targeted towards male or female, young or old, big or small. If you order a birthday cake for your birthday, you can specify your name, age, flavor and color preference. That specific cake is your personalized birthday cake.

This tasty example is analogous to the conversation around the voice of marketing content. Content be created with a broad, segmented, targeted or personalized voice. It is relatively common to create content […] Read more