Olympus are really pushing the PEN right now and this Augmented Reality Experience is the latest campaign element to hit the streets. What’s great about this piece, is it’s not the standard promotional experience, rather more a viral product demo that you can hold in your hands, showcasing some of the camera’s features. It’s far from innovative, but at the same time is very well done and quite interactive. They featured a cut out ad in magazines like WIRED and Popular Science magazines. Click here to print a marker and check it out. (via Bas on Blogilvy)

[...] Olympus Pen: Augmented Reality Experience | Digital Buzz Blog "What’s great about this piece, is it’s not the standard promotional experience, rather more a viral product demo that you can hold in your hands, showcasing some of the camera’s features." ARRGH. How is this "viral"? Has it "gone viral"? I saw this in US Wired and LAUGHED AT IT. (tags: augmentedreality olympus pen gimmick) [...]