Daily Search Forum Recap: April 28, 2008

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

META Keywords Don't Matter According to US Court
At Search Engine Land, Barry writes about how a US court has decided that META keywords don't matter -- they are "immaterial." The tip came from Eric Goldman's blog where he writes about a recent case that held a company responsible for including trademarked terms in their meta tags. In this case, because search engines don't use the actual META tags, there is no case. Jill Whalen says on Sphinn that you can test this

More Webmasters Report Google Sitelinks, Few Problems Arise
WebmasterWorld members are talking about receiving Google Sitelinks, and overall, most forum members who are impacted this way are obviously happy about the expanded link opportunities. Some are a bit afraid that their sitelinks may drop off (as a few members have observed). Others are noticing that the "algo broke." There's no specific information into how the algorithm broke but some note changes. I had them a while now but they changed radically about a

Are Links from StumbleUpon Valuable?
Over at WebmasterWorld, users are discussing the potential value of a link from social bookmarking site StumbleUpon. Is it worth trying to submit to or is it completely not worth the effort? Well, it depends on the content. Is it "worthy of being stumbled?" That's something that you must seek out. Of course, if you choose to take the plunge, the right person might come along and StumbleUpon your page and then blog about it,

Click Fraud Rate Decreases Across Yahoo and Google, Says Click Forensics
In the first quarter of 2008, Click Forensics announced that click fraud has decreased across Google and Yahoo to 27.8% (from 28.3% in Q4 2007). Is that a number to be worried about? As Barry says on Search Engine Land, these numbers may not account for discounted questionable clicks. Google has said before that click fraud only accounts for 0.02% of clicks. Meanwhile, forum members believe that the report by Click Forensics may be misleading.

Which Day Do You Make Most Your Google AdSense Income?
A DigitalPoint Forums thread asks other Google AdSense publishers which day of the week, do they make the most amount of money with Google. Most say, Monday and Tuesday are their highest yielding days, while some say the weekends are. I am very curious, which days our readers do best on. Please take the poll below, you can select multiple days. Which Day(s) Do You Make Most Your AdSense Income: I promise to report the

Are Google's Flight Results Paid?
A search for flight results in the syntax of flight from A to B, i.e. fly jfk to sjc returns a Google OneBox result, that by default, links to Expedia but offers links to other travel search engines including CheapTickets, Hotwire, Orbitz, Priceline and Travelocity. This is really nothing new, in fact, we wrote about it back in 2006, but a new WebmasterWorld thread is now wondering if Google has a financial agreement with any

Yahoo Adds Circles To Local Search
Last week Yahoo added a nifty feature to Yahoo Local Search. For example, let's say you are looking for the nearest ATM machine. You can type in ATM, and then your zip code. But you won't be shown the nearest ATM within an X mile radius always. Yahoo let's you plot the diameter of the circle and drop the center of that circle anywhere you want. Yahoo will then refine the local results based on