Qiyi launched in-video links for users to find out more about the role and actors

It was reported in several Chinese media including Sina and DoNews. Several news media reported it as an advanced facial recognition technology while it looks to me more like an embedded links.

When a user hovers mouse over the role in the video, a tooltip box will show up in the video with actor and the role information played. Links are also included to Baidu Baike (a wikipedia like website) where users can find out more about the drama or movie being watched.

No doubt as Qiyi’s user base expands, there will be more advertising opportunities just like in-video links. However, Qiyi must be very careful not to piss off the users when ads over flood.