Transform
Your Untested or Under-performing “Plan A”
Into a Profitable Business Model

If the founders of Google, PayPal, or Starbucks had stuck to their
original business plans, we’d likely never have heard of them. Instead,
they made radical changes to their initial models, became household
names, and delivered huge returns for investors. How did they get from
their Plan A to a business model that worked?

Why did they succeed when most new ventures crash and burn?John Mullins
and Randy Komisar argue that the startup process, largely driven by
poorly conceived business plans based on untested assumptions, is
seriously flawed. But there is a better way to launch new ideas—without
wasting years of your time and loads of investors’ money.
In Getting to Plan B, Mullins and Komisar present a
field-tested process for rigorously stress-testing your initial
business idea, and using the evidence you uncover to make swift
corrections that tip the business equation in your favor. Focusing on
five elements that determine any business model’s economic viability—
its revenue, gross margin, operating, working capital, and investment
models—the authors’ approach significantly reduces your risk of failure
by:

Comparing
your
idea
with
existing
models to steal what works, avoid
what doesn’t, and add improvements

Identifying
“leaps
of
faith”:
the
as-yet-untested questions you are banking your
business on

Conducting
fast,
inexpensive,
data-driven
experiments
to support or refute those
questions

Using
this data to make smart strategic changes and course correct before
it’s too late

Through
examples from their first hand experience and research in businesses
around the world, Mullins and Komisar reveal how companies have used
such systematic experimentation to transform their current business
into a viable Plan B. Whether launching a new venture in the
marketplace or inside your company, Getting to Plan B will
help you replace assumptions with evidence—and vastly improve your odds
of success.