When someone has a problem or desire, what they’re really contemplating is a journey of transformation, whether large or small in scope. The job of the content marketer is to mentor – or coach – the prospect through this journey,
and at some point your product or service becomes a necessary and desirable way to complete the journey. Thinking of the content you produce as coaching advice is especially apt. The word “coach derives from kocsi, which is Hungarian for “carriage.” Your content is the vehicle which carries the prospect on their journey of transformation.
Content marketing starts the sales process in a way that doesn’t leave the prospect with the feeling she’s been sold to. Further, great content differentiates you from the competition in ways that traditional features and benefits fail to in a cluttered marketplace. Extraction from #Coppyblogger How to create content that converts.

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About Laura Erasmus

I am a creative social media professional with expertise in digital content strategy development, social media analyst, reputation management, account maintenance, and marketing. I have gained valuable online experience creating innovative, creative and exciting social media accounts that grow client audiences and create brand awareness. I have managed multiple campaigns simultaneously with a focus on traffic generation by creating viral content, syndicating it to social networks, and optimizing for various web applications. One of my specialties is that I am an Organisational Development Specialist and my holistic and creative efforts are focused on the establishment of valuable networks that in the end will generate revenue.