FRIDAY, whoop whoop! This sweatshirt is one of my favorites from the Wang collection. I die the Wang -death. It’s made in scuba so it looks quite boxy on but I like it. And the sunglasses, yes… same thing there. I do ask myself sometimes, can you really fall in love with clothes? The answer is , YES! I’m in looove. Don’t forget that the collection is out in stores on Thursday 6/11! Happy Halloween!

Halloj ! I haven’t had time to blog today, I’ve been busy shooting and doing some other stuff for the trip on Sunday. Yesterday as I said I went by H&M’s press office and I got to feel the clothes, try them and cuddle with the whole Wang collection. I was like a child at Christmas! Everything is so much nicer on than I thought. Extremely good fit! One week left..

Cool building by the Imnext officeStrolling around in the city with my new Timberlands from HERESuchi lunch at RAWAmazing leather jacket from H&M SS15Me and Victoria at H&M press officeAnother lunch at Riche. The best meatballs in town!Presentation for Boomerang SS15My newest Daniel Wellington. But it HERESo much love for this Marc by Marc Jacobs jacket

Some random pictures from the past week. I was going to wake up early today and go to the gym but I snoozed so long that I missed the class. Ops *. Stockholm offers 14 degrees and sun today. Absolutely wonderful! I’ve just had a meeting at the bank and now I’m off to H&M’s press office. I’m gonna get to see the.. well .. guess?! ;) I’ll take my camera with me.

I totally could go dressed like this almost every day. Love this look. Dressed up but relaxed and comfortable. Perfect for running around between meetings or just strolling around town. Now it’s time for me to run some errands. Ciao.

Early morning with work and emails and these new boots are hanging out with me on an adventure today. A must in my fall/winter wardrobe is always at least one pair of boots in suede or nubuck that you can use everyday and makes you feel a little better looking. These from Scarosso are this year’s first pair and already among my top 3 favorite shoes right now.

Many people ask me where I get the inspiration from and how I would define my style. I find inspiration from almost everything, from people to fashion magazines, tumblr or photo books. But my style varies incredibly widely depending on the mood, the weather or just what I have for feeling at that moment. Would never be able to just wear a particular style every day. Love clothes too much to be so limited, haha.

Another look by Marcus. Love the feeling in these pictures. The days looks exactly like this in Stockholm right now. It’s raining and it’s dark and depressing. Ursch! But it looks nice in the pictures. However, it will be really nice to go away soon. Tonight we’re gonna celebrate Presskontakterna who’s turning 25. Have a good weekday y’all!

Another day another jacket! Can’t get enough of cool jackets this fall. How about this one from Marc by Marc Jacobs? I’m in LOVE! Not to talk about my new kilt shorts that NoAttack sent all the way from Poland. Wanna wear them every day, haha. Now I have to run some errands for a shoot with a Swedish newspaper tomorrow. Ciao.

No one has missed that the collection with H&M x Alexander Wang is out the 6th of nov right? I’m so excited about this. Love that he chose to make a sporty and wearable collection with only monochromatic color palett and nice details. Clearly my taste! I’m not gonna be home in Stockholm when the collection comes out which makes me a little stressed because I don’t know if I’m gonna be able to go to H&M that day, so I’ll just sit glued in front of the computer and click home it all, haha. Above you can see my favorites from the collection!

Monday, new week and new outfits. Had a photoshoot with Marcus last week and here is the result! More editorial if you compare with the outfit pictures you’re used to but I like it. He is really talented!

Different shades of gray and black. A safe choice that always works and looks really good! I can’t find nothing to wear this Saturday night and wish I had all this stuff in my closet right now. Thinking about buying the shirt, the pants and the shoes. My poor little wallet has been nice to me this month, haha.

Snapshots from the past week. It’s been a pretty busy week with long days, many impressions and a lot of work but always fun to hang out with the whole Imnext-team every day and also meet all the other friends and colleagues from the industry. Now it’s time for cozy-friday night in front of the tv. Have a good weekend y’all!

What do we like about New York? Best experience of the whole trip? Which part of NY do we like the most? In this video we answer all these questions and give you our best tips. But it’s so funny that we all felt very similar on almost everything, haha. Enjoy!

A pair of shorts I wore a warm and sunny day in Miami. The weather sucks in Stockholm today and I dream myself away to the heat. But now it’s time for press week’s second day with even more press shows.

Long day today! Press Week is on and me + the rest of the Imnext team have run all over town between all the press offices and seen all the SS15 collections. Have kept me warm in this cozy Marc Jacobs sweater and my new H&M coat. Love the length of it! Tonight it’s time for dinner with the blog gang at Diplomat, but now I really need a short power nap. Tired guy!

Let’s start this week with a some shopping huh?! Nelly kicks off their big “midseason sale” tomorrow but today you can have access to the sale before anyone else with my personal code NLYVIPJULIAN! I have already shopped a lot this month, but when it is 50% and up to 70%, it’s hard not to, right? Above you’ll find my favorites!