Slim Jim Commercial – Skywriting

The American brand of jerky snacks or dried sausage Slim Jim has released a new commercial, giving you the best advice it can give you: “Never trust your bro with a romantic gesture”.

The 15-second spot, titled “Skywriting”, features a young couple having a picnic in a beautiful place.

“This is so romantic”, says the girl, looking then at the sky and seeing a plane skywriting “Allie, I love you”.
At this point, viewers can see also the person piloting the plane, a man eating Slim Jim, who keeps writing: “r sister”, leaving, eventually, on the sky the message, “Allie, I love your sister”.

“Damn it, Carl”, growls her boyfriend, who obviously wanted to convey the message “Allie, I love you”.
The spot ends with the voiceover saying the brand’s tagline, “Snap into a Slim Jim”.