The site includes “Chester's Picks” videos, photos, news, games and recipes, all of which are branded with the “Chester Cheetah” mascot. The site also encourages fans to upload their own videos and artwork and has a link to the company's Facebook page.

Online advertising, TV and out-of-home marketing will also support the product launch.

EXTENDED DEADLINE

You have until Wednesday, December 7 to get your entries in. Learn more here.