Ah, Grasshopper, what is the sound of one hand clapping?
A: A Jerry Seinfeld monologue.

But seriously, if I came up to you and said, "Hey, the Pick Three winner today is 5 7 9, but don't tell anyone: it's a secret!" It would be much more tempting than if I simply said, "I think that 5 7 9 is the lotto winner today."