Apply Matcha Hemp Hydrating Cleanser on a wet face and neck, and gently massage into skin. Never be aggressive! Rinse with lukewarm water that's ideally similar to your skin's temperature. Splashing cold or hot water can do more harm than good, so let's not shock our skin.

Does it remove makeup?

If makeup is present, we definitely recommend you to use a suitable makeup remover before. In modern days, the staying power of makeup is becoming the core value of makeup products. This makes it extremely difficult for facial washes to 'gently' remove the makeup without requiring you to over-tug or over-rub the skin which gives the skin unnecessary damage. Facial washes that effectively remove long-wearing makeup in one go could also unnecessarily take away essential components of your skin barrier as well. Although KraveBeauty Matcha Hemp Hydrating Cleanser could effectively remove light makeup, we always recommend you to shorten the time that cleansers stay on the skin, therefore encouraging you to use cleansing oil/balm/water prior to a facial wash.