GAME ON!

BE THERE. APRIL 22

The 10th Anniversary of Cupid's Cup

Kevin Plank '96, founder and CEO of Under Armour, is
looking for the world's most passionate student entrepreneurs.

For the tenth year he'll partner with the University of Maryland's Robert H. Smith School of Business to host one of the world's toughest business competitions. There's more than $100K on the line, and access to Kevin Plank's professional network. Here, you'll learn more about Plank's story and commitment to entrepreneurship as well as this year's game plan, finalists, judges and past winners.

Showcase & Final Competition

Wednesday, April 22
The Clarice Smith Performing Arts Center
University of Maryland, College Park

Cupid's Cup Game Plan

Nov 1

Scouting

Nov 19

Information
Session

Jan 5, 2015

Application Deadline

Feb 2015

Round One

Mar 10, 2015

The Cut

Semi-final Competition at Under Armour Headquarters

Apr 22, 2015

Game Day

Startup Showcase and Competition at the University of Maryland

Kevin Plank '96

Founder and Chief Executive Officer
UNDER ARMOUR

Kevin Plank is founder and CEO of Under Armour and a 1996 graduate
of the University of Maryland. As a Maryland football player he
was not permitted to hold a job but no one said he couldn't start
a company. His first idea was a rose delivery business called Cupid's
Valentine targeted to his classmates. In the first four years the
business generated $17,000 and became seed money for his BIG idea:
a T-shirt that wicked sweat and kept athletes cool, dry and light.
Click here for more about Kevin.

As special teams captain for the University of Maryland football
team in the summer of 1995, Kevin Plank had the idea for a T-shirt
that wicked sweat and kept athletes cool, dry, and light. He had
become frustrated by having to change out his sweat-soaked cotton
T-shirt over and over again during two-a-days, and the idea hit
him: "There has to be something better."

Upon graduating from Maryland in 1996 with a bachelor's degree
in business administration, Plank began the business making that
idea a reality and changing the way athletes dress. He went on a
mission to find the perfect fabric–performance synthetics–and the
perfect fit–compression–and ultimately launched Under Armour (NYSE:
UA) in 1996 as the performance alternative to old athletic apparel.

It all started in the basement of his grandmother's townhouse
in Georgetown. Plank's new business headquarters was literally underground,
forcing him to hit the road to spread the Under Armour gospel. With
his new shirts in the back of his beat-up Ford Explorer, Plank proceeded
to phone every equipment manager in the Atlantic Coast Conference
and reached out to his former football teammates, giving them samples
and asking them to spread the word about his innovative product.
After 15 years of imploring athletes to "Protect this House," Plank
oversees a company with nearly 5,000 employees. Under Armour athletic
performance apparel, footwear, and accessories are sold worldwide
and worn by athletes at all levels & from youth to professional
— on playing fields around the globe.

Plank has received a wide variety of professional accolades that
demonstrate his growing influence within the industry. Now 39, he
was most recently ranked #3 on Forbes' "Most Powerful CEOs 40 And
Under" and #12 on Fortune Magazine's prestigious "40 Under 40" list,
which accounts for influence, power and future potential.

Done

Sponsors

Previous Winners

Disease Diagnostic Group (DDG) has produced a rapid, accurate
and inexpensive handheld device that can diagnose Malaria within
one minute with one drop of blood, similar to a diabetes test.
Existing alternatives include blood drops that must be tested
in a lab and have slower turnaround and pregnancy-test like
strips that are unreliable due to unstable storage conditions.
DDG was founded by John Lewandowski from Massachusetts Institute
of Technology.

2013

Earth Starter

Earth Starter was formed to solve what the founders believe
will be the world's most pressing issue in upcoming years: sustainable
healthy food supplies. Our goal is to help people reduce their
dependency on global food markets while focusing on creating
a more nourishing Earth. The first product, the Nourishmat,
is changing the way people think about food. Earth Starter products
will allow people everywhere to adapt to environmental and economic
constraints as we collectively strive towards a more sustainable
world.

2012

Reed Street Productions

Reed Street Productions operates “Run for Your Lives”, a
zombie apocalypse-themed 5K race in which participants navigate
an obstacle course and rugged terrain—all while being chased
by “zombies.” Reed Street Productions was founded by Ryan Hogan.

MyFridgeRental.com is a dorm size refrigerator rental service,
currently serving schools in Maryland, Pennsylvania, West Virginia,
and DC. They provide straight to door dorm delivery and pick
up at the start and end of a term. MyFridgeRental handles repairs
and replacements FREE of charge if problems arise with the unit
and offers rentals for the entire school year or a single semester,
as well as summer term rentals. MyFridgeRental.com was founded
by brothers Adam '11 and Eric '11 VanWagner.

Social Ingot is a unique business that leverages three of
the largest growth areas on the Internet: social media monetization,
online gaming, and virtual currency. The Social Ingot platform
delivers targeted and optimized offer management for advertisers
within social gaming environments, and monetizes virtual currency
and drives brand engagement opportunities for corporations and
their agencies. Social Growth Technologies was founded by Paul
Capriolo '06 and Patrick Jenkins '06.

College Media Group is the publisher of College Magazine,
the ultimate, uncensored daily guide to college. Written entirely
by students and for students, they cover real issues that affect
the campus community nationwide, including academic and career
advice, inspiring student features, NCAA sports coverage, celebrity
interviews and answers to even the most intimate or embarrassing
sex questions. College Media Group was founded by Amanda Nachman
'07.

Goozex

Goozex is a leading Web-based video game trading community
that allows users to trade video games for points and engages
a community of gamers. Goozex was founded by Jon Dugan '06 and
Valerio Zanini, MBA '06.

North Star Games is the maker of innovative board games,
including the award-winning "Wits & Wagers", "Say Anything",
and the newest game "Crappy Birthday." North Star Games was
founded by Dominic Crapuchettes, MBA '04.

Cupid's Cup is powered by the Dingman Center for Entrepreneurship
at the Robert H. Smith School of Business. The final competition
will be Wednesday, April 22, 2015.

Still have questions or need information? Contact:
Jessica Davies
Executive Director, Constituent Relations and Special Projects
Development and Alumni Relationsjdavies@rhsmith.umd.edu
301.405.9460