GDPR is here. And Adobe enterprise solutions are ready.

Make privacy a positive part of your customer experience.

What we’ve done to prepare for GDPR.

Adobe enterprise solutions are GDPR-ready, so you can spend less time thinking about compliance and more time focusing on your customers—creating experiences just for them. We’ve developed GDPR features and tools to help you quickly manage your data, identify and label data types that are actionable under a GDPR access or delete request, and execute requests through multiple paths. Here’s more on what we’re doing toward GDPR readiness.

Certified Security ControlsWe’re protecting data entrusted to us through the Adobe Common Controls Framework with multiple processes and controls that also comply with security certifications, standards, and regulations, including SOC-2 and ISO 27001.

Data transfer we coverWe’re certified to the EU-U.S. and Swiss-U.S. Privacy Shield frameworks for individual-related data, so when you use our services you can either rely on these frameworks or enter into Standard Contractual Clauses (also known as EU Model Clauses) for the transfer of data from the EU to the U.S.

Product and process innovationWe are continuously listening to our customers and looking for ways to simplify and automate our product and service offerings to better support their GDPR needs.

Privacy by DesignWe’re continuing our long-standing practice of proactively incorporating privacy features into our product development that meet and exceed current regulations. Privacy by Design is how we build our solutions. It’s part of our mission to help you responsibly unlock the power of data.

Contract termsWe’ve updated Adobe’s Data Processing Agreement to account for GDPR requirements. To request your copy of the new DPA, please complete the form in our Data Privacy Center.

We’re here to guide you through the GDPR landscape.

We believe privacy is a key part of the digital experience. With Adobe, you have a partner that builds products and services with Privacy by Design. You can be confident that we will keep up with future security and privacy needs, because we’re involved with shaping best practices, codes, guidelines, and standards. We participate in key industry forums for the ad tech ecosystem, such as IAB Europe and EDAA. We also partner with consent management providers to offer integrations that address enhanced consent requirements.