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BAFTA Announces First-Ever Games Showcase - ‘Inside Games’

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6 February 2014

Exhibitors to include Deep Silver, Electronic Arts, Jagex, Microsoft, Namco Bandai, Sega, Sony and Valve. Public tickets also available to British Academy Games Awards

London, 6 February 2014: The British Academy of Film and Television Arts (BAFTA) has today announced that tickets for Inside Games, a new public showcase of the latest games from the world’s biggest games companies, are on sale now. The event will take place on the same day as the British Academy Games Awards, Wednesday 12 March, at the Tobacco Dock London.

Inside Games is BAFTA’s first-ever pre-Awards event celebrating gaming excellence. It will offer the public hands-on experience with a wide range of highly anticipated games. The event includes a series of BAFTA-curated talks with leading game developers and, with the ‘Inside Games Arcade’, a playable showcase of independent games. These will vary in scope, platform, style and development budget, showcasing the best the art form has to offer.

Also this year, for the very first time, BAFTA is selling public tickets to the British Academy Games Awards. The ceremony, hosted by comedian Dara O’Briain, will take place later that evening. Tickets for the Awards, which include entry to Inside Games, are on sale now.

Harvey Elliott, Chair of BAFTA’s Games Committee, said: "After a review of last year’s Awards activity, the committee believed it was time to broaden the ways in which BAFTA celebrates games and to enable the industry to engage more directly with gamers. Our Inside Games event has been curated by BAFTA to give gamers unprecedented access to the developers behind some of the best new titles of 2014. Also opening our Awards to the public for the first time is another way in which we are helping them have a better connection with the industry.”

Tickets to Inside Games are available for £12 in advance, with a limited number available on the day.

Tickets to the British Academy Games Awards, which include access to Inside Games, are available for £30.

For more information on both these events and to purchase tickets, visit http

Inside Games exhibitors include:

Electronic Arts – One of the world’s leading global interactive entertainment software companies, EA will be showcasing the hotly anticipated multiplayer game Titanfall on Xbox One ahead of its release in spring.

Jagex - Europe's largest independent games studio are bringing multi-award-winning fantasy MMORPG RuneScape to the party. The world's longest-running MMORPG, with over 220 million registrations — it will be pitting players against each other in a brand new mini-game. RuneScape design director and BAFTA 'Young Game Designer' mentor, Mark Ogilvie, will be present to talk about the game.

SEGA – One of the world’s leading global interactive entertainment companies will be showcasing Company of Heroes™ 2, Football Manager™ 2014, Sonic Lost World™, Total War™ and Sonic the Hedgehog™.

Sony – details coming soon

Valve – The company behind several of the world’s most award-winning games and Steam®, the pioneering game platform that distributes and manages thousands of games directly to a community of more than 65 million players around the world, Valve will be showcasing the first ever Secret Shop to appear in London. A wide range of t-shirts, beanies, baseball caps and microplushies will be available at the Secret Shop, some of them packing exclusive digital items for games such as Dota 2, Counter-Strike: Global Offensive, Team Fortress 2 and Portal.

About BAFTA

The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round Learning & Events programme that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. For further information, visit www.bafta.org or www.bafta.org/guru.