NBC playing by Netflix rules: “Aquarius” to drop at once

Suddenly, NBC is playing by Netflix rules. The broadcaster will make available the entire David Duchovny 13-episode series “Aquarius,” to match the binge-viewing experience of Netflix and other streaming services. “Aquarius” will drop after the two-hour premiere airs on the traditional network, May 28.

The entire series will be offered to other video-on-demand platforms for release at that time as well. The 13 episodes will stay up for four weeks while each hour rolls out on Thursday nights on NBC.

The move is calculated “to offer viewers the same binge-viewing experience they now enjoy on streaming platforms,” NBC said in a release.

Bob Greenblatt said, “We are fully aware how audiences want to consume multiple episodes of new television series faster and at their own discretion, and we’re excited to offer our viewers this same experience since all 13 episodes of this unique show have been produced and are ready to be seen. I appreciate the enthusiasm we’ve gotten from the producers of the show and our partner Marty Adelstein of Tomorrow Studios to launch this series in a new, forward-thinking way.”

The full 13 episodes will remain up on the various digital platforms for a four-week period, while each new one-hour episode will continue to premiere

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Joanne Ostrow has been watching TV since before "reality" required quotation marks. "Hill Street Blues" was life-changing. If Dickens, Twain or Agatha Christie were alive today, they'd be writing for television. And proud of it.