Blog Comments & Posts

It's almost as if "the powers that be" are cooking the books in order to justify their existence, and be able to sell more services. (in a comical voice) It's a conspiracy man !

Seems to me that "visitor measurement" needs to be brought down to a real world clarity, that happens to be useful where MOST businesses are, and that is SMALL. So measuring where it really matters is not even a capabilty for those that measure ! WOW !

The gaping void between IM world and the real "Brick and Mortar" world businesses makes this transition to the "new media" very difficult and confusing for average business people, and that's interesting, because, they are the ones who (a lot of) the money will come from to support the new media.

I think that instead of having some select bunch of "know it alls" telling us what's going on, we need to determine on our own, what works for us, and keep the focus on creating authentic content (tell our individual stories), and develop a growing number of relevant paths back to our solutions. That's a much wiser use of our time than worrying about how some larger than life measurement guru authority sees us.

For most businesses (especially MOST local ones) high traffic means nothing, because there usually isn't anything to sell to the (huge number of) visitors, especially if they're outside of the typical geographic service area of a given business.

Media (much like the government) seems to forget that it is here to serve us, and not the other way around.

So what's the point of sweating about how were rated by the rater's? What do they know (that's accurate and helpful) ?

Get back to work and tell your story authentically and widely so you can get more customers.