Meanwhile, after being told by Lord Sugar to put herself forward as project manager of Team Phoenix, Jade Nash loses the support of her team when she keeps changing the types of product they are trying to sell.

"I'm a born leader."
Jade Nash

Jade and catering company manager Azhar Siddique - him of the costume changes - end up clashing.

He complains: "Jade's not too concerned about strategy, but strategy is the most important part of any business. Without strategy you're running blind into the dark."

"Jade's in a bit of a mess. At the moment it's a bit of a bun fight."
Lord Sugar's adviser Karren Brady

And a frustrated Jade moans: "Azhar is doing my head in. He just goes on about strategy."