For the founders of The Talk of a Lifetime (TTL), it was becoming more and more evident that people were just not that into funerals anymore. The TTL council wanted to tap into this growing demographic – the “I don’t want anyone to make a fuss when I die” group of people, who obviously could […]

Family satisfaction is at the heart of any successful funeral home. Happy customers = a thriving funeral business. It’s a really simple idea, and yet it can be easy to overlook the details of family satisfaction. When things get busy, things can easily go into auto pilot in the family satisfaction department. As easy it […]

As a personal development junkie, it’s no surprise that I found myself drawn to a lecture with a Qi Gong master who was visiting from a highly regarded monastery in China. This man had spent his entire adult life in a monastery, which I found incredibly admirable. And I was excited to wrap my heart […]

My high school speech teacher, a favorite to many, known as “BC”, was dying. I met with BC and her brother to discuss possibilities for her service, listening as they recalled all the plays and student activities she had directed, and her many interests. I let my imagination run with ideas to celebrate her life. […]

What does the funeral home of the future look like? There are so many schools of thought – some people think funeral homes will be incredibly technologically advanced in the future, while others think funeral homes will go off-grid, or even disappear all together. Whatever your vision is for the funeral home of the future, […]

Funeral marketing is a topic many people avoid, because it takes time that perhaps you don’t have. Fortunately, though, marketing your funeral home is becoming easier and easier as more channels are being created for us to stay connected. These days, it doesn’t have to cost tens of thousands of dollars to advertise yourself via […]

It’s no secret that the landscape of funeral service is changing. And, so are the needs of our client families. But what path are all these changes leading us to? What defines a GREAT funeral service now, in 2018? To find the answers, we surveyed a few hundred consumers. The research wasn’t surprising, yet it […]

The story of funeral service is one that is ever-changing. And, as you may have experienced, transformation of this degree often yields moments that vary wildly between “what an exciting time to be in this! and “what are we actually doing here?” And that yo-yo experience might feel very tough sometimes. So how do we […]

Is your funeral home website helping your funeral business, or hurting it? Chances are, if you’re not receiving thank yous from families on how helpful or educational your website is, it might actually be hurting your funeral business. It’s always good to do a check-in and make sure that your website is still relevant, functioning, […]

What’s better than serving a family during their time of need? To us, that answer is simple: serving a family for a lifetime. That means retaining them over months, years and decades. But how can your funeral home continue to serve families for generations, especially in the age of choices, and low customer loyalty? Here […]