Highlights:
- Ford Escape is now out of the top 10, it is now #12 and sales keep bleeding
- Ford Explorer is not the best selling midsize anymore, the Jeep Grand Cherokee took over that spot
- Honda Accord sales are actually up 4.6%
- The rejection for the redesigned GM trucks is high, sales are bleeding fast

Registered

Thinking a bit more about sales champs, it will be difficult for Ford to regain crowns for Escape and Explorer, if they are also selling what will surely be very hot mini Bronco's and Bronco's and hybrid versions of all. And let's not forget hybrid Expedition and F150 and Mustang too. Total sales, and more importantly, profit is what they seek and will surely get if they are not pumping out low to zero margin sedans in the future. This plan of theirs is making better sense than ever.

Highlights:
- Ford Escape is now out of the top 10, it is now #12 and sales keep bleeding
- Ford Explorer is not the best selling midsize anymore, the Jeep Grand Cherokee took over that spot
- Honda Accord sales are actually up 4.6%
- The rejection for the redesigned GM trucks is high, sales are bleeding fast

At 82k Civic is tied with CRV and Equinox for YTD sales, but was up.
Corolla is just behind Civic for the year.
Camry at 91k is right behind RAV4 and ahead of all other suv/crossovers and sedans
Escape at 67k is just above Accord at 61k and Altima at 63k
Civic and Accord were up for March
Discontinued Fusion is still tanking at only 14k for March
Edge is tanking also at only 10k, down -21%. Transit Connect actually outsold Edge at 11k and Edge is just 3,200 units ahead for the year.

Consumer tastes seem to be changing and Fords' SUV ONLY plan sems to be in trouble.

Super Moderator

Thinking a bit more about sales champs, it will be difficult for Ford to regain crowns for Escape and Explorer, if they are also selling what will surely be very hot mini Bronco's and Bronco's and hybrid versions of all. And let's not forget hybrid Expedition and F150 and Mustang too. Total sales, and more importantly, profit is what they seek and will surely get if they are not pumping out low to zero margin sedans in the future. This plan of theirs is making better sense than ever.

Looking at actual sales numbers, it looks like consumers are not to interested in Ford's plan to change more to get more profits/higher margins. Current Escape is $6k more than discontinued Focus, and next gen Escape should come with a price hike, along with a higher hike for the 'baby bronco' based on the Escape. Adding the higher cost for hybrid tech on top of the higher cost of the suv/crossover does not sound like a good mix, based on the current downward sales turn for cuv/crossovers and new increased sales for sedans/fastbacks/hatchbacks. If the first time buyer does not want an suv/crossover, ford will have NOTHING. Ford's greed will cost them heavily...and it's already starting by looking at the same numbers.

Offering new models of vehicles works to increase sales, but when those new models come with $4k to $8k price increases for the same model it's an insult and consumers are offended. Offering 2010 hybrid tech in 2020 does not impress. PHEV hybrd tech with unacceptably low EV range does not impress in the year 2020. Fords new 'electrification' product launch acts as if it's 2015.

Ford has it's challenges for the rest of 2019 and especially in 2020 when the Fusion/MKZ is suppose to be gone. Then it's just suvs/crossovers and trucks......with low volume Mustang.

Registered

Looking at actual sales numbers, it looks like consumers are not to interested in Ford's plan to change more to get more profits/higher margins. Current Escape is $6k more than discontinued Focus, and next gen Escape should come with a price hike, along with a higher hike for the 'baby bronco' based on the Escape. Adding the higher cost for hybrid tech on top of the higher cost of the suv/crossover does not sound like a good mix, based on the current downward sales turn for cuv/crossovers and new increased sales for sedans/fastbacks/hatchbacks. If the first time buyer does not want an suv/crossover, ford will have NOTHING. Ford's greed will cost them heavily...and it's already starting by looking at the same numbers.

Offering new models of vehicles works to increase sales, but when those new models come with $4k to $8k price increases for the same model it's an insult and consumers are offended. Offering 2010 hybrid tech in 2020 does not impress. PHEV hybrd tech with unacceptably low EV range does not impress in the year 2020. Fords new 'electrification' product launch acts as if it's 2015.

Ford has it's challenges for the rest of 2019 and especially in 2020 when the Fusion/MKZ is suppose to be gone. Then it's just suvs/crossovers and trucks......with low volume Mustang.

Registered

Looking at actual sales numbers, it looks like consumers are not to interested in Ford's plan to change more to get more profits/higher margins. Current Escape is $6k more than discontinued Focus, and next gen Escape should come with a price hike, along with a higher hike for the 'baby bronco' based on the Escape. Adding the higher cost for hybrid tech on top of the higher cost of the suv/crossover does not sound like a good mix, based on the current downward sales turn for cuv/crossovers and new increased sales for sedans/fastbacks/hatchbacks. If the first time buyer does not want an suv/crossover, ford will have NOTHING. Ford's greed will cost them heavily...and it's already starting by looking at the same numbers.

Offering new models of vehicles works to increase sales, but when those new models come with $4k to $8k price increases for the same model it's an insult and consumers are offended. Offering 2010 hybrid tech in 2020 does not impress. PHEV hybrd tech with unacceptably low EV range does not impress in the year 2020. Fords new 'electrification' product launch acts as if it's 2015.

Ford has it's challenges for the rest of 2019 and especially in 2020 when the Fusion/MKZ is suppose to be gone. Then it's just suvs/crossovers and trucks......with low volume Mustang.

What nonsense, predicting sales failures of future new vehicles, based on depleting outgoing volumes.

Re-tooling for both the Explorer/Aviator and Escape/Corsair involved a complete tear-down to almost bare concrete, as new products are so radically different combined with all new manufacturing tooling/processes. That means production has long stopped, and Ford is stretching out volumes to last a bit longer, rather than give them away with high incentives.

As for all this hybrid complexity, that is just nonsense as well. The new Lithium battery array is 1/3 the size and weight of outgoing batteries, packaged low with zero impact to passenger space and utility and of course increased battery performance and minimal vehicle dynamics impact. This new array will be used for all hybrids going forward, leveraging unit costs from volume. And complexity actually goes down as well, by eliminating accessory drive systems, meaning no belts, tensioners, pulleys. There is also no need for loud, heavy alternator. And AC unit is electric. All this means a very quiet driving experience too.

As for sales, there is no doubt that adding hybrids will move units, but in total with new mini and large Bronco, also with hybrids, as well as a Ranger and F150 hybrid and new Explorer/ Aviator and large SUV's also with hybrids, all of which are high margin, not zero margin like ALL EV's......I would say their plan is now making total sense,

Oh and btw, I think the new value performance Mustang will leverage this new light, efficient and cheap hybrid system and a nice boost in power while not getting 13mpg.

All this in the next 16 months, just as they start launch the first of `16 BEV's

Registered

Looking at actual sales numbers, it looks like consumers are not to interested in Ford's plan to change more to get more profits/higher margins. Current Escape is $6k more than discontinued Focus, and next gen Escape should come with a price hike, along with a higher hike for the 'baby bronco' based on the Escape. Adding the higher cost for hybrid tech on top of the higher cost of the suv/crossover does not sound like a good mix, based on the current downward sales turn for cuv/crossovers and new increased sales for sedans/fastbacks/hatchbacks. If the first time buyer does not want an suv/crossover, ford will have NOTHING. Ford's greed will cost them heavily...and it's already starting by looking at the same numbers.

Offering new models of vehicles works to increase sales, but when those new models come with $4k to $8k price increases for the same model it's an insult and consumers are offended. Offering 2010 hybrid tech in 2020 does not impress. PHEV hybrd tech with unacceptably low EV range does not impress in the year 2020. Fords new 'electrification' product launch acts as if it's 2015.

Ford has it's challenges for the rest of 2019 and especially in 2020 when the Fusion/MKZ is suppose to be gone. Then it's just suvs/crossovers and trucks......with low volume Mustang.

we shall see, end of year numbers might be revealing and will likely break or make Ford's CEO...based on sales numbers alone (Ford's decline started in 2016 or so...) I'd say the market is clearly moving towards Japanese CUVs now.

I miss the times the Escape was the best selling CUV in the market (2012? 2013?) and the Fusion was top 3 in the sedans...and Ford was sooo ahead of the game in hybrids....Mullay was a truly transformative leader!

Ford might be coming to the game too late here to entice people but I can also see an alarming trend - the same one that killed American cars - happening in the CUV/SUV segment, where people are choosing J3 SUVs and CUVs instead of D3.

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