Biblioteca Virtual em Saúde

BVS - Literatura Científico-Técnica

Polio communication.

Autor(es): Galaway, Michael

Fonte: J Indian Med Assoc;103(12): 679, 707, 2005 Dec.

Artigo
[
PMID: 16821663
]
Idioma(s): Inglês

Publicação:
Artigo de Revista

Substantial investments are being made in the area of communication and social mobilisation to interrupt transmission of wild poliovirus. A number of organisations with active support from the Government of India and various state governments are implementing activities to raise awareness and encourage all families to immunise their children. A mass media campaign is the most recognised health promotion effort on media. Mass media efforts are being backed by intensive social mobilisation and interpersonal communication efforts in polio-endemic states. Advocacy and editorial media environment are key elements of the overall communication approach, creating a conducive environment for the polio programme.