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“How many more?” asks Sanders in the 30-second video. “How many more street corners?”

“How many more schools?” asks Faulk.

“How many more movie theaters?” asks Smith.

“How any more half-time moments of silence?” asks Irvin.

The ad concludes with Faulk saying, “It’s time for our leaders to do something,” and Irvin saying, “Demand a plan. Right now.”

In a release touting the ad, Boston Mayor Thomas Menino said, “We are grateful that these sports heroes — who are also fathers, brothers and uncles — are choosing to speak out. We need every voice to be heard to keep the pressure on Congress to pass legislation that will save American lives and make our neighborhoods safer.”

DemandAPlan.org has gotten the support of such notable celebrities as Chris Rock, Amanda Peet, Tony Bennett, Adam Scott and Anna Deavere Smith.