A
Website is essentially a marketing tool. A Website that has been designed
without a carefully laid out marketing plan to follow will not yield the
results that are possible with a plan. Don't be fooled into thinking that
the Internet is different than any other business promotion activity.
A Website is not, nor should not be, a simple accumulation of information
placed on electronic pages. Like building a house there needs to be a
carefully drawn out set of plans that have been agreed upon and checked
for function, accuracy and aesthetics. This planning process begins before
the first nail is ever driven in. The Website needs a similar set of plans
to ensure that the development process goes smoothly and has the maximum
impact. Like the house example the plans may change as site development
begins and the original plan is modified to fit a newly discovered issue.

Electronic
and Computer Specialties introduces our Website planning services. This
service is designed to create the plan for Website development. A business
expert will conduct an in-depth interview on your Website concept and
help to formulate very specific "measurements" from which the site will
be designed. This service is also ideal for those who already have a Website
that was designed and built without a plan and is not getting the desired
performance from the site.

The
interview process consists of a preliminary interview regarding your business.
This is followed up with an extensive Internet market research to identify
items discovered during the initial interview. The information is then
compiled and presented for final review and approval. The completed document
becomes the Website purpose blueprint.

Only when the purpose of the Website has been determined
can the appropriately relevant style be decided upon. From there the appropriate
content can be developed that meets with the purpose and style. Everything
needs to be constructed building upon previous planning and construction.
The result is a Website that is significantly more likely to get the desired
results. Remember that a Website is a marketing process and with any marketing
venture there needs to be a careful plan designed before the building
process begins!