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February 04, 2007

truly inspi(red)

Back in October I blogged about product (red), the purchase driven fund raising campaign that supports the global fund. They are a group that are all about AIDS, Malaria and TB. While I was a bit torn (still am really) about the campaign...it is working. Below is an excerpt from the CEO's report.

"In the last nine months, more than $20 million has been generated by (RED) partners—really by their customers—for the Global Fund. This is so, even though the full product line has been available only since October. And this $20 million is 4x more than the $5 million in private sector contributions that had been sent to the Fund in the prior 4 years. So (RED) is off to a good start."

And you ask OK, so what have they done with the money? They spent it. Here are some of the results in just Rwanda:

reached over 70,000 mothers with counseling and services to prevent mother-to-child-transmission of HIV

trained over 600 health care providers in the prevention of mother-to-child transmission of HIV

reached over 180,000 people with voluntary counseling and testing for prevention of HIV

trained almost 3,000 counselors to teach prevention of HIV

provided anti-retroviral therapy for HIV/AIDS to over 7,500 patients

set up 19 hospitals to deliver anti-retroviral therapy for HIV/AIDS

Seeing these results is helping me to realize that the seemingly insurmountable problem of AIDS in Africa doesn't have to be overwhelming. There is hope. But who ever thought it would be in the shape of an ipod?