New TweetLevel: your GPS for navigating twitter influence

25Oct12

Welcome to the new TweetLevel! – In our biggest update since the first version of the product was launched four years ago, we have focused on delivering you unprecedented Twitter intelligence in a more visual and user-friendly way, at no cost that gives you the real time, actionable insight you need to engage in Twitter most effectively.

With just one click, you can analyse who are the most influential tweeters on any topic, or take a deeper dive into what makes those influentials tick.

What’s different about TweetLevel

This tool was created by PR professionals at Edelman for PR and marketing professionals. This means that we know what information is needed to make sound business decisions. We understand that influence is not the same as popularity, that idea starters aren’t the same as idea curators or amplifiers, and that someone can be influential even if he or she has only a few followers. What is most important is how his or her message spreads across the twittersphere. TweetLevel recognises that influence without context is irrelevant and that stand-alone scores mean nothing.

What TweetLevel provides is an easy way to navigate influence on Twitter.

Individual Analytics at-a-glance

Word Cloud

Understand what are the issues people are talking about when discussing a subject. When analysing an individual, identify what is important to them.

Time and Date

Understand what day of the week and what time of the day the user engages on twitter.

Influencer Type

Not all influencers are the same. Some are important because they are popular, some because they link conversations together. TweetLevel classifies individuals according to their influence type

Key Facts

At a glance key facts showing engagement, demand and reach metrics

Topic Analytics at-a-glance

Analyse and compare buzz

How much are people tweeting about a certain topic compared to others. Analyse results from the past 30 days or deep dive to find out what happened in any specific time period.

Search by date/language/topic/link

You can now specify results only on the language you want, a specific phrase, hashtag or link.

Most influential tweeters by topic

TweetLevel identifies which people are the most relevant about a subject and then calculates their influence score and influence type.

Understand Share of Voice and Shared Web Links

This tool will also allow you to understand which users have the largest share of voice and which web links are shared the most frequently

Any questions?

We’re here to help, simply mail tweetlevel@edelman.com or @jonnybentwood and we’ll answer any queries you have