What draws our eyes to beauty? When we see a lovely painting, or a sunset, or a stunning view, why do we instinctively think, “Wow, that’s beautiful?” Here is the thing: aesthetics matter, even in places that you wouldn’t expect. For example, when you are reading a big block of text (like this blog), you probably don’t think of it as “visual,” but it is. There is the choice of font, the width of the spaces between words, the length of paragraphs. Attractive visual choices make the process of reading much more enjoyable, even when the reader doesn’t quite realize…

You’re launching a new product! Now what? Small businesses need to walk on the edge of innovation to keep up in the market nowadays. You can’t just sit back on your laurels, you need to keep providing your customers with new and updated products and services. You need to keep things fresh! When you are about to launch a new product, it’s a time of celebration. It’s exciting! But it can also be a tremendous amount of work. Designing and creating a new product already takes a massive time commitment, marketing it and getting the word out to your customers…

You know, the only bad part about taking a vacation during the holidays is when you return to work in January. You sit down at your desk and just feel… stressed. You might feel overwhelmed at the amount of work that has piled up while you were taking a well-deserved festive rest with family and friends. There are clients to take care of, blog posts and social media that need to be written, a ton of email marketing to send out… Happy New Year! Thankfully, you don’t have to do it all alone. If you had a virtual assistant working…

There is nothing like shopping for gifts to make the holiday stresses pile up! Even though Black Friday is behind us, the malls are still packed to the brim with folks trying to find the exact right gifts for their family and friends. You’re probably one of them (if you can find the time…). Gifts are more than just objects, they are a way of showing someone how much we care about them. And who does a small business care about more than their clients? Small client holiday gifts or gestures can be a great way to reinforce current client…

It is no coincidence that you see an explosion of advertising around the holiday season. No matter what the industry, the winter holidays are a time when wallets tend to open just a little bit easier than the rest of the year. As a small business owner, you want to take advantage of the spirit of the season by putting your brand’s best foot forward. Here are a few ways that you can give your brand a boost before the new year! #1: Outsource Frequent TasksTime is money, and as a small business owner, you probably don’t have much time…

Have you ever heard the old saying, “Show, don’t tell”? Visual and graphic design is an absolutely essential part of any company’s branding. Without an attractive visual element, a brand is simply words on a page. With great graphic design, a brand can pop and get into the minds of potential clients and customers alike. Unfortunately, many companies tend to put the importance of graphic design on the back burner, either believing it doesn’t makes a huge difference or feeling that they can do just as good a job themselves. This kind of thinking can make or break a business.…

With the advent of social media, the world of advertising has been blown wide open. It used to be that small businesses would have to pay through the nose to get print ads in major publications. I mean, how else could they get the attention of new customers? But social media and the internet changed all that. Now, small businesses can run specifically targeted ads on social media platforms, and best of all, they can do it at a price point that is WAY cheaper than it used to be. One of the best advertising platforms today is an app…

If you do a search online, you will find that there are countless Virtual Assistant companies out there, each with their own specialties and strengths. There are Virtual Assistant firms that cater to huge, multi-national corporations and ones that specialize in specific industries like finance. When you are looking for a Virtual Assistant company as a small business entrepreneur, you need to make sure that you are getting one that can handle all of your business’ needs, has a solid amount of experience, and charges a reasonable price. You also want to make sure that they are flexible enough to…

Have you ever wondered what makes the difference between a great email marketing campaign and an unsuccessful one? A successful email marketing campaign depends on many factors, from the size of your email list, to the products or services you are promoting, to the service you use to send them out (I use Mad Mimi, for the record). Designing a great email marketing campaign isn’t easy! But one of the most important parts is the content that you include in it. We aren’t just talking about advertisements here, we are talking about genuine and interesting content that will get…

Getting your website in front of potential clients is essential for small business owners, and updating your web copy is the first step. Using search engine optimization (SEO) strategies is, in my experience, the quickest way to start getting more page views. SEO works on the algorithms that determine how to place a website in search result rankings. This means that the written content of your website, when properly optimized, brings in more potential clients! When a potential client searches for key terms related to the products and services your business offers, they are more likely to find your website…

Hello & welcome. I'm Jennie Lyon, and it's a pleasure to meet you! Are you a small business owner, professional coach or self-employed entrepreneur struggling to find enough time in your day to focus on what you really love?

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Rave Reviews

“Before working with Jennie I had no social media and internet marketing strategy nor presence. Thanks to her, I now have these. She has helped me to exponentially grow my presence on LinkedIn, Twitter, and Facebook. She has also helped me to develop an email subscriber list, create marketing launches, update/maintain my website and write regular social media posts. Thanks to her, my social media and online marketing is on auto-pilot and she handles all of the details and time-lines to that I don’t have too! She also helps me in many other aspects of my business including administration and client relations. She is a dream to work with – proactive, responsive, and diligent! Her work is top notch and I’m grateful to her for all the help she gives me! Thanks to her contributions to my business, I have been able to double my revenue and better serve my clients.”

+ Jennifer Brown | Founder at PeopleTactics.com

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