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Behavioral risk management managing the psychology that drives decisions and influences operational risk hersh shefrin on amazoncom free shipping on qualifying offers the psychological dimension of managing risk is of crucial importance and its study has led to the identification of specific dos and donts. In behavioral risk management managing the psychology that drives decisions and influences operational risk hersh shefrin seeks to improve the practice of risk management by helping risk managers develop psychological skills to complement their quantitative skills shefrin is the mario l belotti professor of finance at santa clara university . Managing the psychology that drives decisions and influences operational risk authors shefrin hersh shefrin is a big name scholar and practitioner in behavioral finance with an international audience. When it comes to the psychology of risk the mario l belotti professor of finance at santa clara universitys leavey school of business and the author of behavioral risk management managing the psychology that drives decisions and influences operational risk . Managing the psychology that drives decisions and influences operational risk by hersh shefrin 15th december us 12th january uk 75 47 hardback 9781137445605 risk managers are now acutely aware of the role human psychology played in financial decisions that preceded the global financial crisis of a few years ago