VIOlight introduces iZAP toothbrush sanitizer

By Antoinette Alexander

ELMSFORD, N.Y. VIOlight has extended its line of toothbrush sanitizing products with the introduction of the iZAP toothbrush sanitizer.

Battery-operated and made to accommodate a single toothbrush, the iZAP is ideal for use at home, office or travel. The sanitizer uses ultra-violet germicidal technology that promises to destroy up to 99.9 percent of bacteria that harbor on the toothbrush, according to the company.

How it works: Insert the rinsed toothbrush into the iZAP case and close the top to activate the sanitizing UV light. Ten minutes later the cycle shuts off automatically and the toothbrush is sanitized, dry and ready to use. It works with all manual and most electric toothbrush heads.

The product is available in three colors and a free toothbrush is included in each pack, which has a suggested retail price of $19.95. The iZAP is sold in single peggable units or in a 12-pack POP display that communicates its message in a 5-second read.