HOW TO FRAME A UNIQUE SOCIAL MEDIA MARKETING STRATEGY?

Socia media marketing engages audience where they already like to spend their time and diverts traffic to the website. SMM is for the audience who do not search on internet for the products and services offered. Today users traffic is already created in social media which helps continuously to get in with the customers and grow the business on internet.

Before starting up with the social media marketing, one needs to know about how to build a social media marketing strategy unique?

Hence, this article will guide you to frame a social media strategy along with groundwork and mechanism

How to create a social media strategy?

Instead of randomly posting one needs to organize the strategy correctly and efficiently to attain the finest results. There are few crucial towers which one has to keep in mind for social media strategy. One has to analyze the 4W’s and set up the 1H.

What is 4W’s and 1H?

What

When

Where

Whom, and

How

So, lets take a case study of a custom printing business card company in France and analyze the above-mentioned factors.

What?

It is very important to study the detail information of about the product and service the company offers, as false information may spoil the reputation of the brand. The detail information comprises of both the negative and the positive factors of the product. So, let’s inspect our products we gone promote on social media platforms. So, per our example our company sell four type of products ecological, original, luxe and super business cards. The positive points of the product are deliver important information, create your first positive impression, saves time, customization, its effective and last & least no need to convert business cards into French language. Now, going forward to negative points limited space on card, cost effective if not ordered in bulk, it is easy to carry but can be misplaced anywhere.

Whom?

Marketing, at the top or below the ground social media, begins with understanding your excellent customers. Build a powerful idea for your target audience takes a long time, but to think about steps to be taken instantly will put you all in a best position at the starting stage. Now let’s have a look on our study of targeted audience.

Industries & start ups

Company CEO

Human resource management

Ngo owners

Non-profitable company

Don’t follow all the traits, but you have to figure out all the bit details of targeted audience by following below points.

Location: where you will find your users live? If you know your target country that will work, but if you want to target only a particular area then you should mark those places. We have taken “France “as our targeted country.

Age: think about the age range of your users. Keep this range as broad as you can. Unless you are not sure about your age target how you will achieve the goals. As per our case study age group which we have targeted is 25 years to 65 years.

Gender: what gender your users identify as? This might be unimportant for your brand but if you can mention it will be beneficiary for your promotions on social media platform.

Interest & Behavior: we all know every community has their own interest and behavior? These both things play a very important role to target the audience.

As per our example France people love to participate in sports tournament, music festivals and theatre festivals. But, if we look at their behavior they always believe in long time business relationship, straight forward and questioning, they have to work under culture norms, they do not like two sided printed cards.

The above personas may differ and it is not 100% accurate but to take you at the right directions of targeted audience will be the easy way to convert into customers.

Where?

Where plays a very important role in social media marketing. Facebook, twitter, Instagram, LinkedIn, google, you tube there is no shortage of platforms for you to build the presence of your brand.

How?

Your aim now is to get a positive return on the time, money and effort you spend on it that requires attention behind every action. After targeting on various platforms now we have to look forward is to how we will run the ads or promotions on every platform as per the seasons or festivals targeted.