How carmel jeanes started their logo design journey

Company name

Sorting Solutions

Overview

I am setting up a professional organizer business in Sydney, Australia. A Professional Organizer is someone who creates customized solutions to help others get organized. They help their clients find balance, restore order and maximize their resources. They provide ideas, information, structure, solutions, tools and systems which increase productivity and reduce stress.
The purpose of the business is to help client’s de-clutter and organize their home or office. Sorting solutions will offer simple and practical customized solutions for creating order in your home or office. The business is aimed at providing clients with ideas, information, processes tools and systems to help client’s find balance, restore order and maximize their resources, increase productivity and reduce stress.

The business will specialize in the following areas:
-Clutter control (any room in your home or office)
-Home office or corporate organization
-Paper management and systems for filing
-Space planning
-Wardrobe organizing
-Personal shopping
-Memorabilia/photographs/collections
-Packing/moving, Downsizing, Garage/Storage and lofts
-Reservations/Holidays/Travel
-Organization of day to day home maintenance
-Organization of specific rooms of the house
-Time & Lifestyle Management,Errands
-Procedure manuals
My business theme will be around the tag-line of “Sort a little, Sort a lot”

Tell us a bit about who you are and the people you reach

The target audience should be people with high disposable incomes which are time poor and need assistance with organizing aspects within their home or office. They will be predominately professional people. I am aiming to attract the high end of the market.

Requirements

I don’t really have any particular concepts in mind. However I would like a logo that is clean, sharp and I would like the logo to be reasonably simple, but with some depth.

Wants:
• Tag-line underneath with the phrase: Sort a little, Sort a lot.
• I particularly like the color purple, so would like this incorporated into the design.
• Modern
• Clean and Simple
• Neat and Tidy
• Professional, Polished
• Prestigious and Distinctive
• Memorable
• Fun with have a sense of personality
• Logo in vector format as well as some quick samples in GIF or JPG format