Christmas is almost here and the new Rickard’s Red IPA will help you brighten up this holiday season. Its hops-forward notes and rich Munich malt flavour make it the perfect beer for the holiday season.

So to help you get set for the holidays here are four reasons why Rickard’s Red IPA should find its way into your festivities.

Image: beercrank.ca

1. It keeps things social

If you’re all about the B.C. lifestyle, chances are you’ll be ski-bumming it up to Whistler over the holidays. From the hill to the hot tub, Rickard’s Red IPA’s will to keep things social. There are lots of memories to be made sharing a great beer with great friends this time of year.

As a bonus, Rickard’s looks good, too. Its body is the perfect festive Yuletide red. This beer is a welcome change for anyone who wants to experience a taste adventure with their friends and family this holiday season.

2. It’s a new Christmas dinner classic

Forget the wine! Go non-traditional and surprise your friends with Rickard’s Red IPA at the holiday dinner table this Christmas. Turn your meal up a notch by placing this beer beside each plate. Rickard’s Red IPA pairs well with tons of different foods, thanks to its hoppy undertones and caramel and roast malt flavours. Your guests will thank you.

3. Use it as a party pleaser

Host the perfect holiday party by serving Rickard’s Red IPA. Or grab a six-pack and gift this beer to your Christmas dinner host. Take the merriment all the way to the end of December, and keep things tasty on New Year’s Eve by sipping this brew as you ring in the New Year. Find this beer in six-packs of 341 ml bottles or 473 ml cans with a 5.7% AVB and 40 IBU, resulting in an impressive and tasteful experience. Its rich Munich malt flavour is something that your social circle will love.

4. It makes the perfect present

Surprise the beer lover in your life by taking this year’s secret Santa party to the next level. Bring a six-pack of Rickard’s Red IPA to your gift exchange get together or use a few as stocking stuffers for your family.

Rickard’s has been a household name in Canada’s beer industry for more than 30 years. Their Red Series Red IPA is one more reason to stick with Rickard’s. Introduce this beer to the ones you love to make this holiday season both unforgettable and delicious.