Monthly Archives: Jul 2014

The services make it easier for companies to manage their tag management solution and keep the data analytics-ready for accelerated and integrated digital marketing.

Nabler, a global digital analytics company, now offers end-to-end tag management services to help companies reduce their dependency on IT teams for transferring and managing their marketing and analytics tracking pixels to a Tag Management Solution (TMS).

Over the past couple of years Nabler has been involved in many implementation projects with various tools such as Google Analytics, Omniture SiteCatalyst (Adobe Analytics), Webtrends, and Mixpanel. We have also conducted numerous audits of existing implementations and provided recommendations on how to enhance the tracking
so that it aligns with the needs of the different business teams. Based on our experience of working on such projects we have now standardized a process in which implementation projects starts with a KPI Discovery Workshop.