The fashion upheavals continue. In a move that counters a major trend in the industry toward consolidation, Salvatore Ferragamo, the Italian brand, confirmed on Thursday that it was appointing three designers to the top of its creative team.

Fulvio Rigoni and Guillaume Meilland will become design directors of women’s and men’s wear, respectively, joining Paul Andrew, who will be the design director of women’s footwear.

“I am convinced that the work of these three designers, each with his own unique background but all united by their love of beautiful design and an immense, innate creativity in the service of research and innovation, will contribute to further strengthening our product offering,” said Eraldo Poletto, Salvatore Ferragamo’s chief executive, said in announcing the appointments.

The decision marks a major reorganization of the brand under Mr. Poletto, who joined the company in August after the resignation of his predecessor, Michele Norsa, and the departure of Massimiliano Giorgetti, who resigned as creative director in March.

The appointments in ready-to-wear argue against the rumor, suggested after Mr. Andrew became the first named shoe designer at Ferragamo since its founder, that Mr. Poletto wanted to play down ready-to-wear in favor of shoes, which he called the brand’s “core business.” During the first nine months of 2016, shoes were responsible for 43.2 percent of the company’s total revenue of 1.01 billion euros, or about $1.08 billion (ready-to-wear accounted for 6.2 percent).

Nevertheless, Mr. Poletto said in a call from Milan, “ready-to-wear is key to conveying the look and lifestyle of the brand” and would continue to be a priority.

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The women’s spring 2017 show from Salvatore Ferragamo. The house’s new women’s wear designer, Fulvio Rigoni, was unofficially responsible for the collection.CreditValerio Mezzanotti for The New York Times

Mr. Andrew, who was hired in September, remains the most well-known of the three top designers. He is the only designer with his own, separate brand and is based in New York. Mr. Rigoni, who was unofficially responsible for the Ferragamo women’s wear show in September, had been part of the team since earlier this year; Mr. Meilland joins from Lanvin, which has been hemorrhaging personnel since the firing of its creative director, Alber Elbaz, in late 2015.

The three men at Salvatore Ferragamo “are different characters and have different expertise, but they are united under a vision for the brand,” Mr. Poletto said.

In 2004, after Tom Ford and Domenico de Sole left Gucci, the parent company Kering (then called PPR) appointed three designers to oversee the brand’s main product areas; Frida Giannini for accessories, Alessandra Facchinetti for women’s wear and John Ray for men’s wear. Within two years, Ms. Facchinetti and Mr. Ray had left the company, and Ms. Giannini was the sole creative director. (She was fired in 2014 and replaced by Alessandro Michele.)

In 2007, Brioni replaced its chief executive, Umberto Angeloni, with three family members: Andrea Perrone, Antonella de Simone and Antonio Bianchini. They were given different responsibilities (strategy, communications, finance), but they eventually disagreed and the company was sold to PPR in 2011.

Most recently, Calvin Klein said that it was consolidating all of its lines, including men’s wear, women’s wear and jeans, each of which had been controlled by a different creative director since Mr. Klein sold the brand in 2002. They will be entirely under the control of Raf Simons, who is set to make his long-awaited debut next year.

Even beyond design, the industry’s former embrace of multiple product lines has been increasingly eschewed, with brands such as Burberry, Ralph Lauren, Sonia Rykiel and Marc Jacobs combining a variety of collections into one. The theory being tested in each case is that a single message and clear aesthetic or point of view is more effective at a time of global uncertainty than a variety of potentially confusing offerings.

Mr. Poletto believes differently. “We need to move fast,” he said. “This is just the beginning.”

The first test of his antithetical strategy will be the men’s wear shows in January, followed by women’s wear under both Mr. Andrews and Mr. Rigoni in February.