Giving hints to other band how to play in a bar or somewhere else :!!:

The bands pain

No audience :fire:

No place to Play :fire:

No money and/or fame :fire:

Difficult to start playing live

The bands gain

Potential business improver for bar owners :fire:

Cultural offer :fire:

Positive Image :fire:

recognition

Barowners

How the barowners think and feel? Feelings

Doubtful about new strategies :!!:

Worried about their business and the concept of the bar

Fearful

Space problem

What the barowners hear? Influences

Wishes of the customer

Recommendation of other bar owners :fire:

Neighbors (Problems because of the noise)

What the barowners see? Environment

The success and the failure of other bars :fire:

Client movement

Organization

Advantages or disadvantages in the new system

What the barowners say and do? Say to others

Reviews (Bands, the Application, the Customers) :!!:

Talk to other bar owners

Make advertising for events and their bar :fire:

The barowners pain?

Losing customers/Reputation :!!:

Unnecessary invests

Uninspired

Licenses to have live Music in your bar

:!!: No live Music licence :!!:

The barowners gain?

New business idea

New customer Segment :fire:

Unique events that improve your Reputation :fire:

Gaining money :fire:

Customers

What the customer sees? Environment

Advertising :!!:

Reviews :!!:

Other bars while going out :!!:

What the customer says and does? Say to others

Talk about new events

About bars and having fun

Good and bad Publicity :!!:

What the customer hears? Influences

Social media :!!:

Family and friends :!!:

Newspaper and the Internet :!!:

Unser interface

The customers pain

No plans in their free time:fire:

Do not know where to go :fire:

There are a lot of bars that seem to be similar

How the customers thinks and feel? Feelings

Critical about new services

Excited :fire:

Doubtful

The customer gain

Having fun with friends

Listen to good music in a nice bar :fire:

Variety

Spend money for good enterrainment:fire:

This empathy map shows the segments of the customer we have to take care of. To know their goals, who they are influenced by, what their pain points and challenges are, we created this map. Furthermore, it is a great way to visual your market and helps us understand where to focus on.If you take a closer look to the answers you can see our biggest problems and our chances in most of their answers. That is why we decided to Highlight our challenges ( :!!: ) and the possible solution :fire:. In our opinion the Business idea have, has an enormous potential. But we the start will be difficult because of the Feelings and fears of each Segment ( :!!: ). To solve this, we should Focus on the Advantages of our product ( :fire: ). Furthermore, the Live-Music licence seems to be a big Problem regarding to the interviews.