MAKE DUBAI THE HAPPIEST CITY ON EARTH

Our vision is simple. Our agenda helps get us there.

The Happiness Agenda

Guided by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, we are fuelling a city transformation to happiness. Adopting a globally unique, science-based and methodical approach, we are measuring, impacting and sustaining happiness for the whole city.