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I once was lost, now I’m found on the web

During their first six years in business George Pallecaros and Jack Panayi struggled to expand their firm, which sold software and equipment for football coaching. They tried enlisting the help of search-engine specialists to boost online traffic but that achieved little.

"I got people in because I knew the website needed a marketing push, but I did not know what the missing ingredient was," said Pallecaros. "The people we used were a waste of time and they were expensive - they were charging £500 a day. I decided to learn how to do it myself."

He started looking at search-engine optimisation (SEO) forums, signed up to online courses and bought software to help him identify the keywords that would attract new business through his website Soccertutor.com.

The changes soon made a difference, said Pallecaros. "The business really began to take off after I started working on the website myself. Before, we