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Ford India to Concentrate on Export Market for Stability in Demand

Ford India has a portfolio of five products ranging from small compact to SUVs, and are manufactured at its plants in Chennai and Sanand (Gujarat).

Ford logo. (Image: Reuters)

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Automobile maker Ford India would focus on exports to get stability in demand as the domestic market was marked by volatility, a company official said earlier. Around 60 percent of the Indian production is exported to 55 to 60 countries in the regions of Europe, Africa, Gulf and the ASEAN, said Shripad Bhat, Country Director (Government Affairs).

"The domestic market is so volatile and big players are there. So, it is our strategy to focus on the export market where the demand is more or less stable," Bhat told reporters here. With a current market share of 3.5 percent to four percent, Bhat said, "We are not expecting this to grow much in the current fiscal."

Ford India has a portfolio of five products ranging from small compact to SUVs, and are manufactured at its plants in Chennai and Sanand (Gujarat). With a total manufacturing capacity of four lakh units per annum between the two plants, the company's production volume was 2.5 lakh units in one-shift operation. On rupee depreciation, he said the company would gain from exports. (Get detailed and live results of each and every seat in the Lok Sabha elections and state Assembly elections in Andhra Pradesh, Odisha, Arunachal Pradesh and Sikkim to know which candidate/party is leading or trailing and to know who has won and who has lost and by what margin. Our one-of-its-kind Election Analytics Centre lets you don a psephologist’s hat and turn into an election expert. Know interesting facts and trivia about the elections and see our informative graphics. Elections = News18)