Xiaomi is reportedly considering buying GoPro

Chinese electronics giant Xiaomi, best known in Canada for smartphones like the Mi Mix 2, is reportedly considering whether to buy struggling action camera maker GoPro.

Citing a source “familiar with the matter,” The Informationreports Xiaomi is weighing an offer. The company doesn’t want to overpay for GoPro, however, and likely won’t offer more than $1 billion USD. That figure is based on the price Hewlett Packard bought Palm for back in 2010 — Palm, like GoPro, was struggling at the time despite its strong legacy.

Despite the recent launch of its newest action camera, the Hero6 Black, GoPro has struggled mightily in recent months. Since the start of 2018, its shares have plunged 36 percent. As a result, the company, once worth more than $10 billion, has seen its market capitalization drop precipitously to approximately $761 million.

Company CEO Nick Woodman has said publicly he’s open to a sale. In fact, his company hired investment bank JP Morgan Chase & Co. to help advise it on a potential sale.

Earlier in the year, Chinese drone manufacturer DJI was tossed around as a potential suitor. According to The Information, however, the company never saw any value in acquiring GoPro.