Your body is your best outfitCan you picture yourself at the office wearing nothing but bodypaint?

ClientJIMS

SectorEntertainment & Leisure

ServicesConcept

MediaDigitalOutdoorVideo

Briefing

Build awareness around the JIMS brand and attract new customers with highly targeted local communication.

Insight

You can wear anything you want to look good. But the truth is, it starts with the shape of your body. To prove our point, we painted the naked bodies of real JIMS members into casual outfits.

Solution

The strong statement "Your body is your best outfit" was showed in a viral video and communicated across the 18 JIMS clubs in Belgium & Luxembourg through posters, POS, emails and so on. Locally, bodypainted members even distributed flyers out on the streets.