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The Atlantic Wire Rebrands as ‘The Wire’

The Atlantic Wire, the news site from The Atlantic, has rebranded itself as simply The Wire; a completely unique name. We can’t think of anything similar. When the FishbowlNY editors think of The Wire, our minds are completely blank. We do not imagine an iconic TV show that made rich people scared to visit Baltimore.

Why did The Atlantic Wire change its name? According to Gabriel Snyder, the site’s editor, it had something to do with news.

“News is undergoing a radical transformation in the social era,” said Snyder, in a statement. “The news is still the news, but how news breaks and the number of places it breaks has increased exponentially. The Wire is your trusted source to help you keep up.” Well said. Also, news. News and news.

Along with the site change (new url, too: thewire.com) there is one staffing shift to report. David Minkin, The Atlantic‘s associate publisher of sales strategy and operations, will also be The Wire’s head of sales and marketing.

In related news, starting next week FishbowlNY will be known as Remington Steele.