Woodcliff Lake-based company appoints new chief operating officer

Woodcliff Lake-based I.D. Systems, which provides wireless asset management solutions, said in a statement Tuesday that it appointed Norman Ellis as chief operating officer. Ellis will be responsible for the company's customer-facing operations, which include sales, marketing, customer service, implementation and support.

I.D. Systems, which has units in Texas, Germany and the United Kingdom, said it provides solutions for securing, controlling, tracking and managing high-value enterprise assets, including industrial vehicles, rental cars, trailers, containers and cargo.

Ellis spent 16 years as vice president of sales, services and marketing for North America at Omnitracs, a California-based company that provides fleet management solutions. He was responsible for nearly $400 million in annual sales, according to the press release.

He has a bachelor's degree in business administration from Emory and Henry College in Virginia and completed executive development programs at Stanford University and the University of Virginia's Darden School of Business.