I've been completely unable to make up my mind as to which ereader I want to purchase. While I don't have any trouble or discomfort reading on backlit LCDs, I do find the e-ink screen to be almost relaxing to view in comparison. With that in mind, I narrowed it down to the Nook and Kindle 3. I really love the screen on the Kindle 3, but I've read that with the 1.5 update that the Nook's text appears bolder than on previous firmware. I like the LendMe technology of the Nook, and two of my friends have Nooks so that would be nice. I have also read that Kindles will soon be getting a similar feature, but that doesn't do much for me when I don't know any Kindle owners.