The New Forms of Arts Participation

Social media has been with us for a decade and it plays a crucial role in our daily life. In the U.S., the majority of arts organizations believe or somewhat believe “social media is worth the time our organization spends on it”, according to Pew Research Center.The survey indicates that the arts organization are using tech tools to engage with patrons and potential audiences in different ways. The data also strongly support the view that social media increases audience participation and allows audiences to have a deeper and a more interactive artistic engagement.