Hillshire Brands starting up in new space

With move from Downers Grove to Chicago, company hopes for 'rebirth'

Molly Callahan, left, packed her office supplies as Hillshire Brands employees prepared to move from their corporate campus in Downers Grove to a refurbished industrial building in Chicago. (Chris Walker, Chicago Tribune)

Hillshire Brands was literally on the move this past week.

The $4 billion meat company, carved from Sara Lee Corp. and anchored by Hillshire Farm, Jimmy Dean and Ball Park brands, moved from a gleaming, glassy corporate campus in Downers Grove — complete with a fountain in a man-made lake — into a refurbished industrial building in Chicago's noisy West Loop.

Aside from the logistical ballet in relocating about 600 employees and contractors, the move is expected to stimulate a new and innovative culture that Hillshire needs for growth.

Sara Lee began working on the move about a year ago when it signed a lease for the building at 400 S. Jefferson St. After spinning off its international beverage business, Sara Lee changed its name to Hillshire Brands in June and turned to a new management team. CEO Sean Connolly calls the move part of Hillshire's "rebirth."

On Wednesday evening, technical staff began disconnecting office computers, and employees were asked to work from home.

Moving trucks arrived in Downers Grove on Thursday and were to haul office contents in reusable plastic crates 23 miles to the new space by Friday evening. On Saturday, IT staff were to reconnect computers, copiers and printers with the expectation that on Monday, Hillshire employees can begin work. The company has declined to say how much it's spending on the move or building out the new space.

Moving a corporate headquarters is a complex undertaking.

"It's really about those hundreds of details you have to keep track of," explained Brian Hunter, a 12-year veteran of the company's real estate department whose team orchestrated the move. He came with plenty of experience. Seven years ago he consolidated three company offices and 1,100 employees at the Downers Grove campus. But this move is part of something bigger.

"This isn't a coming together under one roof," Hunter said. "It's completely different, a rebirth if you will. We've disposed of several businesses, spun off some things and emerged with a new name, new culture and new leadership. And that was a reason for selecting a location where Hillshire could take the entire building, rather than rent a few floors in a skyscraper.''

A major challenge was making the move work within four months, starting Aug. 1, when Hillshire got access to the interior of the building. That's when crews began constructing pantries, kitchens, cubicle pods, offices, conference rooms and private phone booths, a nod to employees who lost offices as part of a more open floor plan.

Built in 1944 to house a lithograph company, the building is probably known to thousands of baby boomers because it was used as an examining and entrance station for inductees into the armed forces during the Vietnam War.

The building largely was vacant when Sterling Bay Cos. purchased it late last year, then spent $24 million on renovations over roughly an eight-month period. Windows were added, walls and two internal water towers were taken down, and the roof was replaced.

The space's modern look — white walls and splashes of lime green and bright orange in the furniture and upholstery — is offset by lingering elements of the old building. For instance, holes from old conduit boxes still show, an effort to be "authentic," Hunter said.

Open communication

A lesson Hunter learned from the office consolidation seven years ago is that there's no such thing as too much communication. Earlier this year he launched a monthly newsletter called "the 411 on 400" a nod to the company's new address on South Jefferson Street. Recently it morphed into a weekly email, reminding employees how to pack and when, and what to expect. The tone was lighthearted. In keeping with his jovial spirit, Hunter dusted off his old hard hat from the last move. It has a Sara Lee logo on one side, so he slapped a Hillshire Brands sticker on the other.

Town hall meetings were held, at which employees were shown mock-ups of their future workspaces and photos of what was being built. Hunter's presentations included virtual tours. In addition, some team leaders took their people on building tours. Some made practice runs of their new commutes, as some employees' trips will lengthen significantly.

With the idea of getting employee buy-in, Hunter's team put four types of cubicles on display at the company's campus and asked for feedback. Employees voted for their favorites online, and the company purchased the cubicles with the most votes.

The communication efforts appear to have made a difference.

"I have never felt like I was in the dark," said Mike Schwartz, a 31-year-old assistant brand manager for Ball Park. He also credited Hunter's team with having "done a very good job being honest about the move."