Although a joint venture with Suntory Holdings was a loss-making attempt, and there are rumors of the joint venture being scrapped.

The global alcoholic beverages market is expected to grow at a CAGR of 3.2% from 2015 to 2022 – attributed to increasing populations and disposable income, two factors that favor market growth. There is high competitive rivalry in the market, while demand for alcoholic beverages in developing countries is favoring market growth.

Asahi Group Holdings, a company that sells spirits and non-alcoholic beverages that owns approximately 20% of Tsingtao Brewery Co, is in exclusive talks with Anheuser-Busch InBev NV to acquire the Peroni and Grolsch beer brands for approximately $2.9 billion (USD).