Culture

The movie "Last Holiday" is about to come out. Nothing special at first sight, wouldn’t it be that the main actors are not mainstream actors making it a movie that would have been impossible 10 years ago. What’s the role of marketing?

Disney â€œGoes Eastâ€ with the opening of the first Disney Park in China. The stakes are big, and probably for the first time in Disney history, the immutable rules of the park are changed. Disney is opening itself to cultural differences and adapts its park to China.

History studies past events and provide you wise lessons and experiences that are valuable for the preparation of your strategy. How to take advantage of mistakes and successes from the past? This article will show how history can improve your strategic capacities.

About culture

Cultures teaches us how to estimate the variety of customers. It will also show us the upcoming trends. Marketing needs to feed itself with new ideas from around us, culture can be seen as a good inspiration so let it guide you.