Brand your business (use the cover photo but abide by the guidelines of no call to actions like “Like us” or information that should be in the about section such as website, phone number or any other contact information)

The tabs especially the 3 of the 4 right below your cover photo are invaluable to advertise things such as events, free items or newsletters. The first tab can not be moved or changed as it is the photo tab and it is a default. It will always show the last photo placed on your page.

Last but not least is the advantage of the promoted posts. You must have 400 who have liked your page in order to promote a post but this is a FANTASTIC and inexpensive way to get in front of eyes you would never have an opportunity be in front of.. This can cost any where from $5 to $15 depending on the amount of influence you would like… (This is an example with 755 fans..

Happy Marketing!

Use the promoted post regularly to build your audience.

Karen Fox – better known as Karen THE Connector –is a social media coach, strategist and speaker. Karen works with companies and individuals to take the fear and frustration out of creating their online reputation with social media. She rescues those who are lost on LinkedIn, frustrated with Facebook or afraid of being Twit on Twitter. Karen THE Connector