Music Video of the Day: Feel It by Neneh Cherry (1997, dir. Michel Gondry)

Seeing as today is International Women’s Day, I thought I would take that as an opportunity to spotlight the Neneh Cherry music video she did with Michel Gondry. I already did Heart, which she did with David Fincher. Since Cherry happens to be from Sweden, it works into the “International” part of the day and the ABBA retrospective I’ve been doing.

It’s exactly what you would expect from Gondry–distortion of time and space. Also, notice how Gondry not only uses the color of her jacket as an indicator of where she is in far shots, but shows up as the color of cars and other things as well. Take a look at the text on the “TV FOR DOGS” box. It says “No Crap Programs”, “Look Reel [possibly Real]”, and “For A Dog Vision”.

François Nemeta was the assistant director. He worked on around 13 music videos with Gondry and has done 20+ music videos himself. The most recent one I can find is from 2014, so I assume he is still in the business. You can visit his website here.