Today, Eventbrite announced the launch of new platform Eventbrite Music, which it calls a "new solution created specifically for independent music venues, promoters, and festivals to power their ticketing, streamline their business operations, and distribute their tickets to a massive audience."

Live today in North America and Australia, Eventbrite Music boasts "enhanced marketing and distribution capabilities" with 50 distribution partner sites, including YouTube, Spotify and Songkick.

Music venues will also be able to embed ticket checkouts into their website or implement a further simplified purchase system that allows concertgoers to purchase stubs through Instagram, Facebook and Bandsintown.

Eventbrite Music division president Andrew Dreskin told Billboard that the introduction of a single platform "was our plan all along," adding, "Where companies fall down is when they have a hodgepodge of 12 platforms and when they build an interesting feature on one of them, but the other 11 don't get it. That's not in our DNA. We always knew that we would take the finer points of Ticketfly and build them into Eventbrite."