eCommerce Websites – Keep it Simple and Easy

This video from Google gets across the point that an “eCommerce system and payment gateway” shouldn’t be too intrusive; and you could be losing sales if it is.

Equally your eCommerce website shouldn’t be messy and cheap looking – you need to build the customer’s trust for them to buy from you. Remember – competitors are only a few clicks away online, not a walk down a different street. Quite amusing video.