Blog

Barcelona 27th February 2019 – Stealing attention and breaking technological grounds, Malaysia-based KLIX TV made its way to the NEXTECH Mobile World Congress 2019 in Barcelona presenting its state of the art, KLIX Ultra HD Hybrid TV – an all-in-one box with a 3G/4G cellular module and Wi-Fi hotspot capability, delivering high-speed broadband experience over the 3G/4G cellular network. This innovative shared-economy platform will be congregating supply and demand, telecom operators and end-users under one roof.

The partnership will transform telecom companies from operating based on Average Revenue Per User (ARPU) to Gross Merchandise Value (GMV).

Azuan Muda, CEO of KLIX TV mentioned, “The World Development Report 2016 stated clearly that there are 2.9 billion people accessing the Internet through 3G/4G cellular networks, making them unable to fully participate in the digital economy. This is an untapped market for telecom subscribers especially in suburban and rural areas”.

“We know from the recent report that there are 3.986 billion Internet users, in which 92% consume videos, 58% watch TV content and 30% play network gaming online. Cross-reference with World Development Report 2016, we know we are on the verge of tapping the underserved market, which is apparently twice bigger than the current market where most Over-The-Top (OTT) operators are in,” Azuan added, referring to We Are Social and Hootsuite’s Digital 2019 report.

According to the World Bank Group’s World Development Report 2016, there are 2.9 billion people who do not have high-speed Internet. Yazrie Shukri, the founder of KLIX TV, mentioned that one of KLIX TV defining milestones was becoming the Official Internet Broadcaster for FIFA World Cup Russia 2018 in Indonesia. More than 200,000 subscribers enjoyed watching live matches in Full-HD via a 3G/4G cellular network and Chrome-casted to TV, proved that people want to have big screen experience for premium contents.

KLIX TV features allow users to time-shifting (rewind) and catch-up on Live TV, search VOD by title or actors name across partnered-VOD apps, share content lists between users on social media and all this with a single sign-on for all devices via a home streaming device, apps and website.

KLIX TV streaming device is expected to be in the market within the next three to six months by phases and countries. It will take into account local viewing culture and habits. These data analytics are crucial in shaping KLIX TV’s innovation strategy and long–term smart partnership with local partners. Yazrie, mentioned that the company’s vision is to end the digital divide by providing decent digital experience to underserved market via a shared-economy ecosystem platform that benefits all partners and together as ‘cliques’. He added, “Our primary target market is people with no immediate access to high-speed broadband. In support of the UN Sustainable Development Goals, KLIX TV is transforming people’s lives and creating a more sustainable future for all. Therefore, we must set a priority to serve the underserved market globally”.