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Wednesday, February 10, 2016

JACK DANIEL'S ANNOUNCES US WIDE RELEASE OF ITS SINGLE BARREL RYE

Brown-Forman has announced the US wide release of Jack
Daniel’s Single Barrel Rye. The brand’s third offering in its Single Barrel
Collection.

Jack Daniel’s Single Barrel Rye (47% ABV) has been crafted
using a unique mash bill of 70% rye, 18% corn and 12% malted barley, which is
said to give the whisky a clean, sweet tone at the tip of the tongue with a
more distinct and slightly shorter finish than the brands other Single Barrel
bottlings.

Jack Daniel's Single Barrel Rye

Jack Daniel’s Single Barrel Rye, marks the first time
consumers can experience a fully matured rye product from Jack Daniel’s and completes
the distillery’s journey into rye whiskies, following the limited release
batches of Rested Rye in 2014 and Unaged Rye in 2012.

Commenting on the launch, Jeff Arnett, Jack Daniel’s Master
Distiller, said: “Rye was one of the earliest forms of American whiskey and as
the Master Distiller at Jack Daniel’s, I’m proud to honour that history with
the release of Single Barrel Rye. There is a remerging trend of rye whiskeys
and we are excited to be able to give friends of Jack Daniel’s a chance to
experience it. You never want to over-barrel a rye whiskey so it was important
for us to stay true to the style with grain forward character rather than
barrel character while still allowing our barrels to interplay with the
whiskey. I’m confident that everyone will be as impressed as I am with the
taste and character of this bold new rye offering.”

Jack Daniel’s Single Barrel Rye will be available across the
US later this month for a RRP of $49.99.