Friday, March 28, 2014

Norway's central bank adopts simple identity

Norges Bank is Norway's central bank, responsible for printing the Norwegian krone, maintaining financial stability in the country and taking care of the money generated from Norway's oil reserves. In late February, it published its annual report which came with a new visual identity fro the bank, created by BrandLab Oslo.

The old logo featured an ancient symbol known called Olavsrose. It has been replaced with a modernist logo and more contemporary typography. Brandlab's work included everything from initial research to implementation, including new templates, typography, animation and signage.