Wednesday, 4 January 2012

Facebook usage statistics by country Dec 2008 - Dec 2011

I have been collating Facebook usage statistics by country for a few years now and this means it's possible to look at growth in Facebook usage by country from 2008 to the present.

Facebook continues to grow across the world and the big story is the Facebook usage growth in so called developing markets such as Indonesia, India, Brazil and the Philippines.

The table below shows the top 30 countries by number of active Facebook users according to the data available from Facebook (leave a comment if you want to know statistics for other countries.)

Top 30 countries with highest number of Facebook users (Dec 31st 2011 - data from Facebook):

Rank

Country

Number of Facebook users Dec 2008

Number of Facebook users Dec 2009

Number of Facebook users Dec 2010

Number of Facebook users Dec 2011

12 month growth %

1

USA

42,078,960

101,303,240

145,749,580

157,418,920

8.01%

2

Indonesia

897,040

14,681,580

32,129,460

41,768,340

30%

3

India

1,071,280

5,397,480

17,288,900

41,399,720

139.5%

4

Brazil

209,460

2,413,900

8,821,880

35,157,560

298.5%

5

Mexico

1,440,640

6,505,040

18,488,700

30,985,340

67.6%

6

Turkey

7,934,340

16,943,780

24,163,600

30,963,100

28.1%

7

UK

14,937,180

22,625,300

28,661,600

30,469,920

6.3%

8

Philippines

390,700

8,387,560

18,901,900

27,033,680

43.0%

9

France

6,587,240

14,290,700

20,469,420

23,544,460

15.0%

10

Germany

1,255,480

5,799,520

13,678,200

22,123,660

61.7%

11

Italy

5,585,700

13,272,760

17,812,800

20,885,560

17.3%

12

Argentina

2,255,300

7,387,120

12,359,260

17,581,160

42.3%

13

Canada

10,862,040

14,228,460

17,288,620

17,113,920

-1.0%

14

Colombia

3,362,760

7,243,520

11,665,860

15,799,320

35.4%

15

Spain

2,596,080

7,701,200

12,235,080

15,682,800

28.2%

16

Thailand

168,720

1,963,560

6,732,780

13,275,580

97.2%

17

Malaysia

850,420

3,975,640

9,544,580

12,060,340

26.4%

18

Taiwan

112,900

5,490,300

8,752,640

11,598,500

32.5%

19

Australia

4,330,040

7,611,920

9,661,720

10,721,020

11%

20

Venezuela

1,874,220

4,952,340

7,552,760

9,579,200

26.8%

21

Egypt

822,560

2,341,880

4,634,300

9,393,700

102.7%

22

Chile

4,153,060

5,808,020

7,586,060

9,020,220

18.9%

23

Peru

296,200

1,510,480

3,888,560

7,887,280

102.8%

24

Poland

194,820

1,609,100

4,540,320

7,523,420

65.7%

25

Japan

213,740

798,440

1,816,140

6,266,440

254%

26

Pakistan

376,720

1,392,520

3,119,440

5,888,580

88.8%

27

Netherlands

351,280

1,689,480

3,417,540

5,761,520

68.6%

28

South Korea

113,820

404,600

2,473,540

5,354,740

116.5%

29

Russia

123,060

663,880

3,223,220

5,237,420

62.5%

30

South Africa

920,200

2,434,500

3,422,920

4,822,820

40.9%

[*figures are taken from Facebook API and then compared to Facebook usage statistics lists that I have previously compiled (enabling the growth calculation.)]

As before, if you want to know the latest Facebook usage statistics for another country (and data is now published for almost every country in the world), leave a comment in the post below and I will try to post the relevant Facebook user statistics data.

I'm really impressed! For my study I investigate the relation between the data of Facebook and the data of Twitter. But it's very hard to find anything usefull about Twitter. Can you help me and post data about Twitter?

I guess these stats represent "signed up users" it would be interesting to see "active users" too. What is "active" is a whole lot harder to define. A lot of people I've spoken to signed up to see what the fuss was about then not input much (if any) personal data. If they go back it may be to use it in "read only" mode when asked to look at a friends FB page or to "like" a product in order to gain some credit from that orgainisation like a competition entry.

Interesting post. It's amazing how fast and furious Facebook has become such a driving force all over the world. This really opens the options for advertising and other forms of corporate communications, doesn't it?