Some of the designers who made it happen

Opening up a contest I was looking for a designer who would come up with something really original and my expectations were met. The service was excellent.

- lavoiekeith

Finalist
- Sealight

We've been working with Sealight for the past year, its been a pleasure. The team is responsive, flexible, and on-time. I'd highly recommend them.

- Anonymous

Finalist
- Borisshija

Always does a great job and is very easy to work with!

- lbraman

How Meghan.pethtel started their product label journey

Who are you known as?

Pet Health Supplements

What industry do you think your business is most related to?

Animal & Pet

Tell us a bit about who you are and the people you reach

Our company is devoted to making healthy, affordable dog supplements using top-quality ingredients and veterinarian-approved formulas that use the latest scientific discoveries in animal wellness and nutrition. We would like to maintain a sleek, modern look (e.g., very similar to what MethodHome.com has done for household goods packaging).

What inspires you and how do you envision the design for your business?

Develop a label for a new hip & joint chewable tablet for dogs that will be part of a complete pet health supplement line to be sold through multiple online channels. The label will be enjoyable for the customer to read and provide her with an understanding of what is in the product and how it will help her dog. The overall label concept needs to be able to be adjusted for other Vetgarden dog health products (e.g., Alaskan Salmon Fish Oil, Skin and Coat Chews for Dogs, Digestive Probiotic Chews for Dogs and others).

Description of target audience: The target audiences are female dog owners who are the average age of 24-34. She doesn’t have extensive knowledge of dog supplements but knows the key ingredients to look for. She is someone who wants a fun and tasty product for her dog but also knows why she is truly considering the purchase, for his health. She wants a product that she can trust; ie veterinarian approved and has the right key ingredients.

Front label message objectives:
Hierarchy of copy messages - We want 25% of weight on the front of the label allocated to the company’s logo and 25% allocated to the product name. 20% of the label should be allocated to the key ingredients (Glucosamine, Chondroitin, MSM) and the rest of the front is for visual design and additional content.

Visuals: Simple, simple, simple – health imagery such as a joint icon or a medical cross (as seen in the white in our logo icon). We most appreciate the Method household product company’s style, color scheme, and design (see at http://www.methodhome.com).