Formerly the non-partisan watchdog of the 2010 US Census, and currently an opinion blog that covers all things political, media, foreign policy, globalization, and culture…but sometimes returning to its census/demographics roots.

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Archive for February, 2014

The U.S. Census Bureau today released a beta version of its new census.gov website. With a new look and topic-based navigation, the redesigned site provides easier access to statistics on America’s people, places and economy.

The Census Bureau conducted both industry and customer research to create the new site. The beta site invites users to explore what the new home page will look like and how the topic based navigation will work.

“The new census.gov makes it easier than ever for people to get the timely, quality statistics we produce about America,” Census Bureau Director John H. Thompson said. “Our goal is to make statistics accessible to the public anytime, anywhere on any device.”

What is New?

· Topic-based navigation — The site includes navigation built around 11 topics, such as health, families and education, and centralizes statistical content from numerous surveys. For example, the family and living arrangements topic centralizes content on child care, fertility, grandparents and marriage.

· Contextual navigation — Web pages within the Census Bureau site now provide multiple paths to get to information. For instance, many pages now have helpful related links instead of requiring you to back out of the site and try again.

· The look — The site uses new colors and offers more white space and narrower columns to allow for easier reading and navigation.

· Home page application carousel — This feature on the home page provides direct access to many of the more popular data tools on census.gov.

Coming Soon

· Improved search — The new search function will provide statistics along with traditional results, using combinations of a keyword and a location. For instance, when a user types in “Population of California,” the latest population statistic along with related links will appear.

· Full migration of content — As the new site becomes available, more content from the existing census.gov will be converted to the new look and navigation.