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Photo by Gregg DeGuire/Getty

Rihanna doesn’t need to prove her fashion chops after being crowned the CFDA’s latest Fashion Icon, but that isn’t stopping the singer from expanding her style kingdom as PUMA’s newly crowned creative director.

Overseeing the brand’s women’s line, she will join Usain Bolt and Mario Balotelli as brand ambassadors. The multi-year partnership will include collaborations in apparel and footwear, and her designs may be seen as early as the 2015 collections.

The singer announced the news on to her 38.4 million fans (and posted several photos for her 14.4 million Instagram followers to devour). In a move reminiscent of Estée Lauder tapping Kendall Jenner as a its newest spokeswoman, PUMA is likely hoping to leverage Rihanna's massive following -- FORBES ranks her the second most powerful celebrity on social media -- to close the gap between its sales and those of Nike and . The brand even plugged Rihanna's Twitter and Instagram handles in the press release announcing the collaboration.

Rihanna partners with PUMA. Photo courtesy of PUMA

PUMA and Rihanna will also launch "fan activations" around the world, such as consumer and retail events and training- and fitness-related social media content.

“Signing Rihanna is a fantastic step for PUMA. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand," said Bjørn Gulden, PUMA's CEO. "Rihanna was a natural choice for us."

The move comes about a month after PUMA released its second collection of footwear under the direction of Solange Knowles. PUMA has been actively reinvigorating its brand, including consolidating its two websites into one to create a more cohesive message to attract a larger audience.