What is Content Management

It could be said that a content management
system is quite simply - a system that manages content.

However, it is precisely the obviousness of what a CMS is and does, that has
created a degree of confusion amongst 'would be' purchases of such a system.
Wrapped up in a seemingly harmless statement is enough ambiguity to enable all
kinds of products to masquerade as content management solutions.

To fully understand what it is a CMS does, we have to first define;

a) What
it is we are referring to when we talk about content

b) What it is we understand
under its management - and

c) What do we mean by a system.

At the risk of sounding
'obvious', only when you know what content it is you want to manage can you
'filter' (and I mean filter) through the myriad of options that are available
- and not be 'bamboozled' by sales speak into taking the wrong product.

What is Content?

Content is in essence, any type or 'unit' of digital information. It can be
text, images, graphics, video, sound, documents, records etc - or in other words
- anything that is likely to be managed in an electronic format.

What is Content Management?

Content Management is effectively the management of the content described above,
by combining rules, process and/or workflows in such a way that its electronic
storage is deemed to be 'managed' rather than 'un-managed'.

What is the CM System?

The system itself is definable as a tool or combination or tools that facilitate
the efficient and effective production of the desired 'output' using the managed
content.

To combine all three, we can say;

A CMS is a tool that enables a variety of (centralised) technical and
(de-centralised) non technical staff to create, edit, manage and finally publish
(in a number of formats) a variety of content (such as text, graphics, video,
documents etc), whilst being constrained by a centralised set of rules, process
and workflows that ensure coherent, validated electronic content.

Why are there so many types of CMS?

If every piece of information that is stored digitally within an organisation
can be described as content - then a piece of software such as e.g an
'asset
management tool' can be said to be a content management system in the same way
that a 'document management system'
that manages documents can be said to be a content management system or a
web content management system that manages
web pages can also be a CMS. Alas every vendor sees the management of content
from their product perspective. Combine this with the reality that at the so-called
'Enterprise Content Management' level,
solutions have not just one form of content
management but many - so they may be looking after content in the form of digital
assets, documents, web content management, records and much much more.

If you then add into this equation those vendors that have found ways of stretching
the type of digital information that their product manages to include other
content types - however badly they actually do it (muddying the water even
further) - then you would be forgiven if you found yourself in a state of 'content
management confusion'.

Further Reading

Generic information that assists with understanding the basics of content management