Creating a recognizable brand is important for any business, whether it’s a national chain or a mom and pop business in a small town. Once you create a brand, it’s just as vital to keep it consistent across all of your channels, whether it’s your content or design. It will keep your image at the forefront of your customers’ minds while increasing the traffic and conversions on your site.

Ah, the graphic designer — that creative, artistic, aesthetically minded wizard who translates broad ideas into full-fledged visual forms for a brand. You don’t even have to be a business owner to recognize the importance of this “magic.” Asking why graphic design is so important for businesses is like asking why that business has to turn a profit — it won’t stay open very long if it does otherwise.

However, aligning this interest in a graphic designer with your actual needs, timelines, costs and brand direction is an entirely different tale. Questions like how to find a graphic designer, or what qualities make a good graphic designer, only get you so far in a thriving, mutually beneficial partnership that blends design with business development. To build that kind of relationship, you need deeper insight.

You’ve got questions, we’ve got answers — tried-and-true tips for hiring a graphic designer who won’t churn out a few logos here and there but build you a brand that grows your business and turns a profit.Read more

As a creative agency, we face daily the challenge of being able to create and recreate logos concepts that are up to the expectations of our clients. These expectations are usually based on the desire to obtain a 100% original and unique logo. At first glance, it would seem that it is a goal that is not so easy to achieve. However, proposing a design development that involves the client, the long-awaited originality is achieved, previous work together: agency plus client.

During the process of creating new branding materials and creating or revamping your remarketing strategy, keep these tips in mind to create the best strategy and designs for your construction company.

Starting a new career is always an adventure. Whether you’re planning to leave a full-time job for a career as a florist, or turning a hobby into a career, there are a lot of things to consider as you open a new business. Planning is key in everything, but especially in gaining experience, finding your […]