"The next trailer will show that it's not just some giant elaborate prank," Fischer says.

The film is being shot in high-definition digital. Fischer hopes for a theatrical release, but has not secured distribution. The Colorado-based marketing firm NURV, of which Fischer is CEO, is producing the film.

"Our goal is to utilise the fan base and the celebrity status that these household names have, even though they're not in Hollywood, in order to produce something that maybe changes the way Hollywood looks at casting," says Fischer.