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Ericsson outlines strategy for its multimedia business

Leading player in OSS/BSS market through the Telcordia acquisition with key position in service fulfillment, assurance, network optimization and real-time charging

Renaming of Business Unit Multimedia to Business Unit Support Solutions

Ericsson (NASDAQ: ERIC) today announced that it strengthens its multimedia business with focus on Operations Support Systems/Business Support Systems (OSS/BSS), TV & Media and M-Commerce.

Per Borgklint, Head of Ericsson's Business Unit Support Solutions, said: "With the new strategic focus, we will strengthen our leadership as we build on our installed base and competence. We will capture the growth momentum in the selected areas and leverage on our acquisition of Telcordia. We already have a leading position in key areas such as charging and billing, where we serve 1.6 billion people with our solutions.

"The new name Business Unit Support Solutions reinforces our commitment to support our customers' business growth through value creating solutions for customer experience, content management and delivery and mobile payments."

OSS/BSS - With the increased need for operators to rapidly respond to changing consumer demands and the need for increased efficiency and innovation, Operations and Business Support Systems is a key element of any operator's network and business strategy.

With the completion of the Telcordia acquisition that was announced on January 12, 2012, Ericsson consolidates its position as a leading player in the OSS/BSS market with key positions in service fulfillment, assurance, network optimization and real-time charging, as well as significant capabilities to support operators end-to-end.

TV & Media - Within five years, 90% of the network traffic will be video content. In TV and media, Ericsson's commitment to enabling operators and content owners to monetize video content through truly blended, multi-screen TV services remains. As the increase in global broadband connectivity enables consumption of more video content on more devices, the challenges and opportunities in this growth sector continue.

M-Commerce - Ericsson predicts the m-commerce industry to process more than USD 800 billion globally by 2016. In this market Ericsson's ambition remains unchanged; to accelerate access and interconnection between the m-commerce eco-system and the existing financial world. Ericsson's evolved M-Commerce strategy reflects the understanding that a focus on fast-tracking access to the eco-system rather than scaling an Ericsson branded consumer service is the most effective way to bring our experience as a technology enabler to our partners. In line with this strategic evolution, on April 3, 2012, Ericsson will close its consumer Money Service.

In this way Ericsson can offer its eco-system partners a faster route to provide their consumers with more m-wallet and platform independent services and greater payments choice.

Ericsson is the world's leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.

Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers' networks servicing more than 2 billion subscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company had revenues of SEK 226,9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.