Archive for month: August, 2010

Facebook
introduced a long-anticipated service called Places on Wednesday that
could help the company tap local and small-business advertisers and
sharpen its competition with Google.

Facebook’s Places borrows heavily from location-based social networks
like Foursquare and Gowalla, which allow users to check in at places and
broadcast their location to friends. But those companies, as well as
others like Yelp, said they saw Facebook’s Places as a complement to their own services and as an opportunity to gain additional distribution.

https://lodginginteractive.com/wp-content/uploads/logo-lodging-interactive-2016dark340.png00Hotel Bloggerhttps://lodginginteractive.com/wp-content/uploads/logo-lodging-interactive-2016dark340.pngHotel Blogger2010-08-30 09:00:002010-08-30 09:00:00Facebook Unveils a Service to Announce Where Users Are

"Social media has forced its way into the world of marketing, and it's
here to stay. Social networks and blogs are among the most popular
online activities, and their popularity will continue to grow as more
businesses utilize them to directly engage customers.

Facebook currently has over 500 million users – more than the combined populations of the United States, Germany, and Japan.

There are currently 133 million blogs that average 900,000 posts a day, according to Technorati.

YouTube will serve 75 billion video streams to 375 million unique
visitors this year. Users now upload more than 24 hours of content every
minute, according to YouTube.

Social media is big – and getting bigger. Use the power of social
media to support your search engine optimization (SEO) strategy by
integrating basic SEO best practices and using the same keywords you
know work in SEO, in those environments to engage a wider audience and
improve your online presence."

“Twitter is free. Facebook is free. Foursquare is free. TweetDeck is
(still) free. Google Alerts is free. So, social media is free, right?
Wrong. Beyond even the obvious costs – designing and building a
Foursquare application, or stepping up to a fee-based listening platform
like Alterian, Collective Intellect, Cymfony, BuzzMetrics, or Lithium’s
Scout Labs, social media is far from free.

In fact, social media-based marketing costs real money. While it may
not be millions of dollars for 30 seconds of air time, making sense of
the social Web and really getting it right takes planning, creative
insight, product management, and other internal resources, all of which
have costs associated with them that you may not see at the outset.”

Following the search alliance it formed with Microsoft last year, Yahoo has announced that Bing is now officially powering all of its organic search results in the U.S. and Canada, meaning webmasters and search-engine optimization professionals need only focus their efforts on one major engine besides market leader Google.

There has long been talk that Google is ready to give Facebook a run for its money in terms of the social network space. Now, ZDnet reports that Google is just about ready to launch its "Google Me" social network – should Facebook be worried?

PARSIPPANY, NJ , August 23, 2010 –
Lodging Interactive, a leading interactive marketing agency servicing
the hospitality industry and the publisher of the free Chatter Guard
Monthly Benchmark Monitor Report has released its July 2010 report.

July was a lackluster month for
the hospitality industry, with sluggish consumer ratings in almost every
segment and category. While the losses were generally mild, the lack of
gains was particularly evident across the board. Perhaps the hot
weather is affecting the customers’ moods? On a scale of 1-5, 5 being
“fantastic” and 1 being “poor,” the only positive category for the
average hotel lodger was in Dining, which rose a scant 0.71% (from 3.27
to 3.26). The rest of the average hotel performances were single digit
losses: July saw a 2.73% drop in Resultant Quality Score (3.39 to 3.28),
a 2.30% decrease in Facilities ratings (3.74 to 3.64), a 7.49% loss in
Housekeeping (3.53 to 3.16). Room satisfaction saw a 1.35% decline (3.21
to 3.15), a 1.63% decrease in Staff reviews (3.49 to 3.42), and a 2.31%
dip in Value (3.13 to 3.06).

It is official; the walls on every hotel worldwide are now made of glass
and are completely transparent; the outside world can now see into your
hotel lobby and witness how real guest are treated in the real-world
daily. For those who thought that TripAdvisor had revolutionized the
hospitality industry, be assured that we have so far only seen just the
beginning.

https://lodginginteractive.com/wp-content/uploads/logo-lodging-interactive-2016dark340.png00Hotel Bloggerhttps://lodginginteractive.com/wp-content/uploads/logo-lodging-interactive-2016dark340.pngHotel Blogger2010-08-19 09:00:002010-08-19 09:00:00Welcome to the future, where hotel operations and marketing are one

PARSIPPANY, NJ , August 17, 2010 – CoMMingle by Lodging Interactive,
an award winning leading interactive and social media marketing agency
servicing the hospitality industry, today announced that it is offering
its Social Media Engagement Report at no cost to the first 200 hotels
that sign up on its website. The CoMMingle Social Media Engagement
Report captures a hotel’s social engagement on Facebook and Twitter and
is delivered bi-weekly via email.

“We’re offering our CoMMingle
Social Media Engagement Report to hotels in an effort to encourage
hoteliers to advance their social media marketing activities on Facebook
and Twitter to the next level and drive more business,” stated Mr. DJ
Vallauri, Lodging Interactive’s Founder & President. “The report
pulls in all the Key Performance Indicators (KPI’s) of the hotel’s
Facebook and Twitter accounts and presents them in an informative
engagement level report.”

Below are the KPI’s measured in the CoMMingle Social Media Engagement Report which also compares KPI’s month-over-month:

Hotel properties can request their own CoMMingle Social Media Engagement Report online at:

"In recent years, reports in the business press have questioned the value
of measuring customer satisfaction, suggesting that such research does
not explain or predict financial performance. A new Cornell University
research paper demonstrates now the contrary.

In this report, Cornell University demonstrates that customer
satisfaction research, when designed and executed with the prerequisite
psychometric and statistical rigor, does in fact yield actionable
insights and show clear linkages to actual financial outcomes"

* People: The value of your people and people at large (i.e. influencers)

Now with the New Media the same list has been re-purposed for the social media channels such as twitter, facebook, linkedin, foursquare etc. etc. Some folks talk about the 3 P's some talk about the 4 P's…

But if you think about it, Social Media is different; with Web 2.0 it is no longer a monologue, it's now a dialogue, so there really are more than just a handful P's in Social Media and Social Media Marketing.

https://lodginginteractive.com/wp-content/uploads/logo-lodging-interactive-2016dark340.png00Hotel Bloggerhttps://lodginginteractive.com/wp-content/uploads/logo-lodging-interactive-2016dark340.pngHotel Blogger2010-08-13 09:00:002010-08-13 09:00:0025 "P"s of Social and New Media Marketing