April 21, 2010

In the run up to the release of the DVD, Sheffield Vision came back to us to update TheBeatisTheLaw.com with the new and finalised branding. We’ve been with this project from the beginning, so were happy to be on board to take it to it’s final incarnation on the web.

This time the root of the core design came from The Designer’s Republic, the influential design studio that set up in the middle of the documentary’s focus period, rather than Martin Bedford, like last time.

The main challenge when turning a print design into something that will work on the web is making everything work within a medium that you as a designer has very little, if any control over how the viewer will see it in the end. You then have to factor in elements of usability, flow and user experience, all without sacrificing the aesthetic quality of the original design… Fortunately, we’re well versed in that

The site’s content was all in place from the last version of the site, so it was important that it all stayed in place and the cross over between versions was perfectly smooth as nether us nor Sheffield Vision wanted to see any downtime on the site. This meant having to readjust a lot of content to fit into a very different form factor, as well as moving and reorganising the structure, all without changing the site’s internal structure, to avoid losing the PageRank.