Obviously media as medium of promotion and awareness is very fragmented. In our country, internet and web 2.0 such as this one is gobbling the numbers of the traditional media. Eventhough, I am a user of this medium, still the best media medium must guarantee an experiential moment.

The best medium i could think of that has the character to provide a stimulating affair with the human senses is EVENTS in any form. Most especially, COMPELLING EVENTS.

If I cannot convince you because of my limited knowledge of the major changes and cases that support this theory. I recommend you the book of Max Lenderman's Experience the Message.

Hopefully, after reading the book or browsing the book you may consider adding events as part of your campaign. For the independent entrepreneurs, bazaars and tradeshows are the way to start infusing events in your marketing activities.

One of the perks in being part of the event industry is that you get to meet accidentally your heroes.

It happened just this Saturday when I was managing one of the events that we had. I stumble into one of the visitors of the event. Its not other than one of our Philippine Business Icon and Tycoon, Mr, Henry Sy.

Of course, being a boy scout I ask one of my colleague to take pics of me and my idol.

Being beside Mr. Sy is an honor and I thank the heaven for allowing me to have a memory, even for a brief moment, of him personally.

Competition in our present landscape is fierce. Moreso, when the economic condition is very volatile.

But look what have we, all member organizers and other members of PACEOS staged something impossible possible. We made an event through a collaborative effort. A successful event squeezed in between the busy schedules of everybody.

The Philippine MICE Forum held in Sofitel last month is a great starting point of the potential capabilities of what a synergy of all MICE stakeholders can create and contribute to the country.

Already there is a talk of a Cebu leg for the successful event. EXLINK is excited to being part of making the leg a success for one thing, it is because it will benefit the country and the players of the industry professionalize more.

Again, kudos to all the hardworking people of PACEOS, HSMA, PCVC and DOT.

The prestigious Agora Conference of the Philippine Marketing Association is now accepting exhibitors. Limited slots only. Those who are interested please call tel# 643-3887 or visit www.exlinkevents.com.

You may join be getting a booth, being part of the souvenir program, and sponsorship.

Agora Conference is slated October 20 at Hotel Intercontinental Makati.