Path, which limits users to mobile devices where they can keep up
with a maximum of 150 friends, may have an opening given Facebook
fatigue. Celebrities and teens, we hear anecdotally, are
flocking to the service as an alternative to overexposure on
social networks where everything is either public by default,
like Twitter, or privacy settings are simply too confusing.

It has nearly 6 million registered users, about a quarter of whom
are active at least once a week, and has raised $42 million from
investors.

And the fact that Path is making high-profile hires like Jabal
and Toth shows that the company is staffing up for big ambitions.