The analgesics market benefitted from the strong marketing and product innovation output in 2013, as well as a strong performance by the topical analgesics segment. However, a battle still remains as consumers increasingly seek cheaper own-label products over those produced by well-known brands, due to the value they offer.

Opportunity to expand product innovation for headache relief
The facts
The implications
Bolstering usage of OTC analgesics amongst men
The facts
The implications
Combination packs could help offer stronger pain relief
The facts
The implications

Trend Application

Trend: Factory Fear
Trend: FSTR HYPR
Trend: Return to the Experts

Market Drivers

Key points
Population changes
Figure 7: Trends in the age structure of the UK population, 2008-18
Rising number of prescriptions presents challenge to OTC market
Figure 8: Number of prescriptions per person, UK, 2006-12
Increasing workforce creates potential opportunities for brands
Figure 9: Employment and unemployment, by gender, 2008-18

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