NAB Show Brings Advertising and Analytics Front-and-Center

WASHINGTON, D.C. -- NAB Show, the world’s largest annual conference and expo for professionals who create, manage, and distribute entertainment across all platforms, will feature extensive conference programing and exhibits on the latest trends in multiplatform content monetization, including advances in advertising technology, developments in media measurement techniques and best practices for both traditional and digital advertising. The convention takes place April 11 – 16 in Las Vegas.

On Wednesday, April 15, NAB Show will host the Super Session “Achieving Advertising Agility,” produced in partnership with PricewaterhouseCoopers (PwC), which will focus on how companies can achieve advertising agility at a time of peak innovation in this space. The session, moderated by PwC's marketing transformation practice lead John Swadener, will address the convergence of marketing and advertising technologies and how this is driving demand for new roles such as “Data Scientists” – who are gaining influence in organizations.

“With the dramatic shifts that are occurring in the media industry, advertising models are being challenged and revolutionized,” said Chris Brown, NAB executive vice president, Conventions and Business Operations. “Whether it be native, programmatic, or some yet-to-be-defined new approach, technology and new consumer habits are driving important developments in the revenue side of the business. It is more critical than ever that events like NAB Show shine a spotlight on these trends.”

In addition to the sessions mentioned above, NAB Show will also feature SPROCKIT, a show initiative that showcases media and entertainment entrepreneurs to key industry stakeholders. Next-generation advertising companies exhibiting in the SPROCKIT Pavilion include Dataclay, iSpot.tv, Multipop, Psychability, Reveal, Unruly, Videa, Videolicious, and Yottio.

An audio tour of the NAB Show exhibit floor will also be available, focusing specifically on advertising as it pertains to ad technology, big data, and analytics. This audio tour will showcase existing and emerging technologies, as well as how data is being leveraged to customize content experiences.

About NAB Show
NAB Show, held April 11-16, 2015 in Las Vegas, is the world's largest electronic media show covering the creation, management and delivery of content across all platforms. With 98,000 attendees from 159 countries and 1,600+ exhibitors, NAB Show is the ultimate marketplace for digital media and entertainment. From creation to consumption, across multiple platforms and countless nationalities, NAB Show is home to the solutions that transcend traditional broadcasting and embrace content delivery to new screens in new ways. For complete details, visit www.nabshow.com.

About NAB
The National Association of Broadcasters is the premier advocacy association
for America's broadcasters. NAB advances radio and television interests
in legislative, regulatory and public affairs. Through advocacy, education
and innovation, NAB enables broadcasters to best serve their communities,
strengthen their businesses and seize new opportunities in the digital
age. Learn more at www.nab.org.