1. (a) Define and discuss the term Marketing Research. What are the stages in the Marketing Research Process? Take a hypothetical example and elaborate these stages and their importance
in the entire process.
(b) What is Research Design? Briefly discuss the different types of research designs and their importance in the context of marketing research.
2. (a) Why Data collection is important and crucial in the research? Explain the various methods of data collection available to the researcher and bring out the merits and demerits of each of these methods.
(b) What is Sampling? Explain the … [Read more...]

1. a) What do you understand by the term Marketing Research? Why it is necessary for firms to seriously consider and undertake research activities on a continuous basis? Elaborate with suitable example of your choice.
b) Make a visit to any firm/company from you location on you are associated with and try to study how marketing research activities are being initiated, conducted and implemented in the firm. Report your observations and offer your recommendations accordingly.
2. a) What is research design? Briefly discuss the four types of research design. You are familiar with. Illustrate … [Read more...]

1. a) What is Marketing Research? When and why firms undertake marketing research. Illustrate with suitable example.
b) Explain the basis of classification of various types of research design available to the marketer.
2. a) Distinguish Data firm Information. What are the different types of data needed in conducting Marketing Research Project? Briefly discuss their merits and limitations.
b) Explain the importance of Questionnaire in a Marketing Research project. Describe indetail the format and steps involved in designing a questionnaire for a leading private sector bank to ascertain the … [Read more...]

1. (a) When and why Marketing Research is undertaking is an organizations? Suggest some possible areas of application of M.R.
(b) List out and briefly explain the major problems associated in undertaking M.R. in India.
2 . (a) What is Research Designs? Describe briefly the various kinds of research designs and their application for different research situations.
(b) Discuss the role and scope of data collection in Marketing Research Project.
3. (a) What are sample designs in Marketing Research. Briefly explain the various types of probability sampling methods available to the … [Read more...]

1. (a) As a Researches, you have been assigned a primary research project to be undertaken. Discuss the research process that you would adopt to complete the given task.
(b) Discuss between exploratory and descriptive research designs.
2. (a) What is data? Discuss the various types of data and their sources available to the researcher. Evaluate each of there sources in terms of their merits, demerits and limitations.
(b) Discuss the importance of developing a questionnaire in a research project. What are the do’s and dont’s that should be considered while designing the … [Read more...]