Given the clever retrograde chronograph movement, the Gran’Sport Chronograph is the pick of the Gran’Sport lineup today. It’s really too bad that gorgeous Reverso Chronographe Rétrograde is out of the price range for most people.

Seiko has been collaborating with Giugiaro Design since the 1980s. The most famous fruit of this collaboration was the “Aliens” watch line, which have been reissued in recent years. In late 2018, Seiko introduced another reissue: The SBJG multi-function digital models we will discuss today.

This is a web site about grails: Watches people spend their lives looking for. Approximately zero people will spend their lives looking for a beat up, common, 1970’s Breitling like this Datora 592. But I bought it, and I thought it might be interesting to my readers to know why and what I’m doing next.

Sometimes when browsing watches one stumbles upon something that seems seriously out of place. Such was the case when I spotted a Scuderia Ferrari-branded Zenith Chronograph in the listings for tomorrow’s Chrono24/Auctionata auction: Sure, there are Ferrari-branded watches today, but this one dates to “around 1950” and has a yellow logo!

It’s rare to find a watch that is universally desirable and pricey yet still common. Such is the case with the Rolex “Double Red” Sea Dweller, a proper tool watch, investment, and status symbol. Even more unusual, this watch comes from the 1970’s, the era of the collapse of the Swiss watch industry and many truly horrible designs. Yet it is so iconic, so sought-after, and so recognizable that prices continue to vault upwards!

What makes a watch into a grail? It’s all about the quest! And what triggers that quest? Sometimes, it’s nostalgia! A “holy grail” is defined more by the quest to find it than the object itself. If you could run down to Macy’s and buy the watch you have been seeking, would you love it? Maybe, but would you rhapsodize about it? Probably not.

Not everyone likes the Royal Oak, but it’s hard to understate its importance. It’s one of the most influential watches of the last half-century, creating a whole new niche that now accounts for much of the industry’s sales: Luxury sports.