Next week, recreational weed will become legal across Canada. In anticipation, mainstream media has begun taking cannabis coverage seriously. Overnight, nearly every major outlet across the country has hired full-time reporters to cover it — but before we celebrate industry growth, how sustainable is this beat?

Guest host Manisha Krishnan is joined by Financial Post's cannabis reporter, Vanmala Subramaniam and Grasslands founder Ricardo Baca — America's first weed editor, who co-led the now-defunct The Cannabist (The Denver Post's weed journalism vertical) — to discuss why journalists should cover weed like every other industry, their strangest reporting experiences, and their criticisms of cannabis coverage so far.