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| Creative AgencyTue, 16 May 2017 20:18:56 +0000en-UShourly1https://wordpress.org/?v=4.8.1Why Small Business Owners and Entrepreneurs Need an Effective Social Media Campaign to Start Off Right?http://mikocommunications.com/why-small-business-owners-and-entrepreneurs-need-an-effective-social-media-campaign-to-start-off-right/
http://mikocommunications.com/why-small-business-owners-and-entrepreneurs-need-an-effective-social-media-campaign-to-start-off-right/#respondWed, 10 May 2017 13:42:31 +0000http://mikocommunications.com/?p=6996Social media advertising is an effective way to generate revenues and increase ROI. Businesses around the world engage in social media campaigns and advertisements to increase user engagement, user experience, user satisfaction and, sales. There are numerous ways a social media campaign can be used these days. Social media has evolved, emerging new possibilities and methods of promoting content on the internet. Entrepreneurs and business owners can engage their customers using interesting social media activities to promote their business.

While social media advertisements can significantly contribute towards higher ROI, it is important to engage in effective social media campaigns. In particular, small business owners and entrepreneurs need to engage in social media campaigns that are effective in engaging the targeted audience to reap better results.

First of all, it is vital to understand the concept of social media campaign. Most people would confuse social media campaign for social media advertisements. Though the aim and objective is similar, the functionality is quite different. A social media campaign aims for long-term marketing solutions; it aims to implicate a marketing plan for a foreseeable future.

Effective social media campaign is highly imperative for small business owners. Even though, social media marketing is comparatively cheaper than conventional marketing methods, it still bears a cost. Using ineffective marketing strategies and tactics would bring lower results. Therefore, it is vital to strategize social media campaign in order to maximize returns. Some of the key points to integrate in order to increase social media campaign’s efficacy are as follows:

Target-Oriented Marketing

When you launch a marketing campaign, you need to segment your target audience in terms of age groups. Each age group responds differently to marketing content. People in the older age groups tend to prefer content that is descriptive, informative, and knowledgeable. On the other hand, people in the younger age groups tend to skim articles for key informative phrases or prefer advantages in bulleted points. In addition, younger generation is inclined towards interactive and graphic content, while the elderly focus purely on quality of the content.

Highlighting Key Benefits

When you initiate a social media campaign, you are competing with thousands of online competitors. It is important to grab the attention of your crowd by promoting key benefits of your promotions. The purpose is to increase traffic to your website and convert visitors into customers. If your targeted audience finds the content boring, it is likely they would browse right past it. Therefore, always highlight the key benefits of your product, service, or promotion in order to attract your potential clients.

Launch at the right time

Launching a social media campaign requires strategic placement to increase its efficacy. Social media platforms tend to offer services to almost anyone willing to spend money. When you launch a campaign, do it at the right time in order to increase its visibility. This can be easily achieved by analyzing the geographic location of your target audience. It is feasible to launch your campaign during the day time when most of the users are active on their respective social media platforms.

]]>http://mikocommunications.com/why-small-business-owners-and-entrepreneurs-need-an-effective-social-media-campaign-to-start-off-right/feed/0How Video Marketing is Taking Over the World of Digital Media?http://mikocommunications.com/how-video-marketing-is-taking-over-the-world-of-digital-media/
http://mikocommunications.com/how-video-marketing-is-taking-over-the-world-of-digital-media/#respondWed, 10 May 2017 13:38:56 +0000http://mikocommunications.com/?p=6993Marketers always look for creative and profound ways to promote their brand and to increase customer engagement. With so much competition these days, marketers always tend to maintain an edge over their competitors by producing unique and invigorating content. Creative marketing is a broad concept as it effectively promotes a product or service while maintaining the interest of the audience. As technology is becoming more adaptive and easy to use, the marketing tactics and techniques are evolving too. The emergence of internet and social media gave rise to new forms of digital marketing. However, the evolution does not end here; video marketing is the new trend in digital marketing realm and businesses are engaging in video marketing at a surprising rate.

Video marketing offers wide range of benefits to the marketers and allows them to sufficiently address their target audience while maintaining their interest. Businesses market their brands and products through video marketing using some of the most renowned social media platforms such as Facebook, Instagram, Youtube, Twitter, etc. Here is how video marketing is changing the digital media industry:

Increased Clarity

When you create promotional content in order to market your brand or product, you often fail to explain the purpose or importance of your brand. Video marketing allows you to effectively demonstrate your brand, product, its services, and its use. You are able to increase clarity about your brand in front of your customers and appeal to their needs as well as wants. These days, everyone wants to fully understand a product and brand before making a purchase. Conveying your brand and the value it brings to the customer cannot be sufficiently done using primitive marketing methods. However, an explainer video allows you to explain your product, its use, as well as the benefits to the user.

Attention Grabbing

Unlike conventional marketing methods, video marketing uses creative and attention grabbing graphics and sounds to maintain the interest of viewers. Creating engaging and interesting content would allow you to capture the attention of your viewers and increase product delivery. It is likely that there are many competitors offering similar product at a similar price range. Therefore, in order to gain an edge over your competitors, you need to engage your audience and influence their buying habits. Creative and effective video marketing content can sufficiently increase your conversions and sales.

Emotional Deliverance

Often when you market a product, you fail to appeal to the emotional side of your potential customer. Video marketing gives you the room and ability to appeal to your customer’s emotions. Appealing to the customer’s emotions is an effective method to increase their interest in your product as well as to increase sales.

Gaining Trust

Communicating your brand image and your organization’s principles is better when the audience hears it from your directly. Reading your values can be less effective and less persuasive. However, when the audience feels they are being addressed directly by the company, it is easier to gain their trust. Video marketing enables marketers to record direct messages for their customers in order to gain their trust.

]]>http://mikocommunications.com/how-video-marketing-is-taking-over-the-world-of-digital-media/feed/0Dos and Don’ts of Facebook Marketing; Why Your Facebook Ads Play A Major Role in the Growth of Your Businesshttp://mikocommunications.com/dos-and-donts-of-facebook-marketing-why-your-facebook-ads-play-a-major-role-in-the-growth-of-your-business/
http://mikocommunications.com/dos-and-donts-of-facebook-marketing-why-your-facebook-ads-play-a-major-role-in-the-growth-of-your-business/#respondTue, 09 May 2017 15:41:58 +0000http://mikocommunications.com/?p=6989Facebook has gained considerable recognition in creating brand value for marketers. It plays an important role in promoting business as well as for engaging the customers. Almost all major brands these days have an active Facebook page to increase social media engagement with their customers and to obtain important feedback. Facebook pages and advertisements serve as a strong marketing platform for businesses. Using effective marketing and ad placement techniques are vital for increasing sales and ROI.

Facebook advertisements are mostly linked to a landing page, either to your Facebook page or to your website. Investing in Facebook ads can considerably increase traffic to your webpages, which is why, it is important to make effective use of ad spaces. After all, you spend money on advertisements and it would be pointless if it fails to increase your ROI. Here are a few do’s and don’ts of Facebook advertisements:

Highlight Key Offers

When you engage in paid marketing services, always optimize your content for better visibility and results. Make effective use of your investment and always aim to increase your return on investment (ROI). Facebook adverts are an effective way to generate sales, however, you need to attract and engage your audience in order to increase sales. Make your advertisements concise and promote the most sought benefits. Your advertisements will be limited to a few words, therefore, make the most out of it by only promoting content that matters. For example, if you have a special Easter sale on your website, make yourself heard. Let your audience understand what you are offering them by promoting specific content e.g. “Avail your favorite shoes for 35% less this Easter”.

Do not wait until last Minute

If you are planning to place a Facebook advert, do not wait for the last minute to release it. Remember that you have competition on Facebook. In addition, converting potential clients into customers does not happen overnight unless you have something extraordinary to offer. Give your potential customers enough time to grasp the benefits, compare with other competitors, and read reviews. The online buying psychology mostly revolves around making informed decisions, which means that your customers would want to review your product, compare it with alternatives in the market, and then make a purchase. If you launch a last minute promo, which states that the promotion lasts only a few hours, chances are that you will fail to convert your audience efficiently. Launch your adverts well in advance to influence your clients.

Choose the right type of Advert for your audience

Facebook offers mostly three forms of advertisement options: Colossal ads, Video ads, and Call to Action adverts. Each advert type offers differing options and can be tweaked to suit the masses accordingly. Place a colossal ad if you have a range of products and want your customers to browse your entire collection to maximize sales. These type of adverts are particularly effective in targeting customers who are already aware of your product. Use video ads to create awareness about your brand, products, and services to new audiences in order to increase conversion rates. Similarly, use Call to Action adverts to highlight a particular promotion and convert customers immediately.

]]>http://mikocommunications.com/dos-and-donts-of-facebook-marketing-why-your-facebook-ads-play-a-major-role-in-the-growth-of-your-business/feed/0Considering The Age Gap In Your Audience Market When Starting A Content Marketing Campaignhttp://mikocommunications.com/considering-the-age-gap-in-your-audience-market-when-starting-a-content-marketing-campaign/
http://mikocommunications.com/considering-the-age-gap-in-your-audience-market-when-starting-a-content-marketing-campaign/#commentsMon, 06 Mar 2017 20:24:37 +0000http://mikocommunications.com/?p=1Online marketing is the key to success these days. Everyone is connected to the internet in one way or another; it can be through tablets, smartphones, laptops, or desktops. People from all age groups participate in online activities. There are many marketing strategies that can be used to target the audience. However, people mostly generate generic promotional content aiming to target large audiences without sweating their brows. Sadly, producing generic content doesn’t always work.

Firstly, you need to understand that online marketing is not just about posting advertisements and promoting web content on social media. Online marketing uses an array of services to target and engage the audience. After all, the purpose of marketing is to generate revenues for the business.

Unless, you are willing to entertain the crowd without aiming to reap your harvest, here is what you need to understand.

When you market your business by engaging the audience and creating a want, it requires more than conventional marketing tactics. The internet offers a lot of room for exploration and that is precisely what you need to do. Explore different concepts and design creative content to interact and engage your target audience. There are different age groups you need to interact with and that, my friend cannot be done by focusing on just one marketing area. You need to step out of the box, create diversified and engaging content, and use different marketing tactics for different age groups. I mean think about it, what is the point of selling a Mercedes Benz to a teenager?

The population these days can be segmented into four broad categories; Baby Boomers, Generation X, Generation Y (Millennial), and Generation Z (iGeneration). Marketing your products or services using web content cannot follow the same tactic and strategy for all age groups. It is important to understand the generation gap and use strategies that would be adequate in accordance to their age. Find out how the expectations differ as the generation gap increases:

Baby Boomers: These are people mostly between 50-70 years of age. They expect clarity and detailed descriptions. They prefer richness of content rather than price discounts. Most people in this age group are keen on quality and are not fixated on brand image. When you promote content to baby boomers, make your content rich and detailed. Offer authentic sources to attract them.

Generation X: These people are between the ages 35-50. Generation X expects authentic information with moderate length. They are mostly users of tablets, laptops, and a bit of smartphone.

Generation Y (Millennial): Generation Y falls between the ages 18 – 34. The millennial generations is tech-savvy and brand conscious. They are interested in short, descriptive content with reliable information. Moreover, they rely heavily on product reviews before making a purchase and are intense users of mobile technology.

Generation Z (iGeneration): Generation Z is the younger generation below the age of 18. The younger generation mostly relies on mobile technology for day to day activities. They prefer content that is short and interesting. It is important to use heavy graphical content in order to keep them interested.