Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.

Black/Hispanic adults are especially responsive to the negative impacts of a lack of broadband—especially when it comes to job/career opportunities, gov’t and health information and keeping up with happenings in their local community.

Social networking use among internet users ages 50 and older has nearly doubled—from 22% to 42% over the past year. Looking at adults ages 65 and older who have high-speed internet connections at home, 72% say they use the internet on a typical day. That compares with 77% of broadband users ages 50-64, 84% of those ages 30-49 and 86% of those ages 18-29.

In its first year, the Missouri Virtual Instruction Program showed significantly improved achievement for its students compared with the same students’ achievement in the same subject the previous year; greater percentages of these students scored 3 or higher on AP exams than their peers.

7.
Demographic factors correlated w/ broadband adoption Source: Pew Internet Project, April 2009 tracking survey 10/5/2010 Trends in Home Broadband Adoption Positive correlation (in order of importance) Negative correlation (in order of importance) Household income of $75,000 or more per year Having high school degree or less College degree Senior citizen (age 65+) Parent with minor child at home Rural resident Married or living with partner Disabled Employed full time African-American

12.
New cell and wireless realities <ul><li>More than 2/3 of adults and 3/4 of teens use the cloud </li></ul><ul><li>Web vs. apps struggle: 35% have apps; 24% use apps </li></ul><ul><li>Features used by cell owners </li></ul><ul><ul><li>76% take pictures </li></ul></ul><ul><ul><li>74% are texters (text overtakes talk in frequency in 2009) </li></ul></ul><ul><ul><li>39% browse internet </li></ul></ul><ul><ul><li>34% are email users </li></ul></ul><ul><ul><li>34% record videos </li></ul></ul><ul><ul><li>34% play games </li></ul></ul><ul><ul><li>33% play music </li></ul></ul><ul><ul><li>30% are IM-ers </li></ul></ul><ul><ul><li>7% participate in video calls </li></ul></ul>

13.
Digital divides shrink <ul><li>34% of Americans have used the internet on handheld </li></ul><ul><ul><li>Among all non-adopters, 14% have accessed internet on cell </li></ul></ul><ul><ul><li>Among African American non-adopters, 20% have done this </li></ul></ul><ul><ul><li>Among Hispanic non-adopters, 25% have done this </li></ul></ul>

17.
By the numbers: Who’s not online? Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 Trends in Home Broadband Adoption 21% … of American adults are not online 34% … have some past or current contact w/ internet 10% … want to use the internet in the future 61% … would need assistance getting online

25.
Social media as a “hook” for seniors <ul><li>Older adults are among the most resistant, but once converted they often come to see broadband as an everyday utility </li></ul><ul><li>Renewed connections can provide a support network for people nearing retirement or beginning a new career </li></ul><ul><li>Those with a chronic disease are especially likely to reach out for support online </li></ul><ul><li>Social media bridges generational gaps and provides a shared space for interactions </li></ul>10/5/2010 Trends in Home Broadband Adoption