LG Chocolate

Selling great sound — visually

The LG Chocolate Touch was the first music-phone launched in the US. featuring Dolby Mobile and it sounds great. How great? Well it's just about the next best thing to live. To showcase the amazing sound of the phone we created a site featuring recording artist Ciara performing her hit "Work." The only problem was that if our audience didn't have good speakers, they wouldn't be able to hear the Dolby difference so we recorded two versions of her performing it — one more subdued in the Dolby off state, and an amped up version to dramatize the difference and bring the concept of amazing sound to life. Visitors could toggle back and forth between the two states, explore the phone and even interact with various features.