How kathies started their logo design journey

Company name

It's Sew Easy ( KS Productions is my corproate identity)

Overview

We produce many TV shows for PBS and like to update our on air logos often to reflect a contemporary market place. We are a production company with 10 programs currently on PBS daytime - we do only how-to/craft programs such as; Beads Baubles and Jewels (beadsbaublesandjewels.com) Hands On Crafts for Kids (craftsforkids.com) Quilting Arts. (quiltingartstv.com) scrapbook Memories (scrapbookmemoriestv.com) These are national programs with a niche audience for the particular craft. We like a fun, clean look - contemporary color palette.

Tell us a bit about who you are and the people you reach

Contemporary sewers - by contemporary we refer to style not age. - viewers are looking for projects and ideas to enhance their sewing skills and embellish their life with unique apparel and home accents. The focus is on ease of completion - easy enough for beginners but challenging enough and with interesting style to pique the interest of all sewers. We appeal to a young sewer with fresh ideas but never forget our core audience that is 35-60 and more often in a non urban setting. They sew because they love to sew and love to be creative and give creative gifts - they are not sewing to save money. Our viewer is not "home made" - and does not want their finished project to look "home made" - they take pride in what they make! But they do like projects to be quick - they have busy lives! they watch Project Runway and see themselves as a designer but also do not sew that over-the-top runway look. We are on PBS not Bravo!

Requirements

It's Sew Easy: We need a bright, stylish logo - not cute - more sophisticated. Must contain the title: It's Sew Easy. Needs to include royal or bright blue as one of the colors. Needs to be broad enough to appeal to both a young audience (usually young moms sewing for their kids) and a fashionable older sewer that makes clothing, home dec items . Do NOT include a needle, or thread spool or any other icon image of sewing. Design CAN look like stitches - but remember not cute and not juvenile.