We specialize in Customer Service. In every department, you'll find experienced people that are committed to customer service and motorcycling. We will provide you with knowledge and assistance without pressure. We will strive to give you the information that you need to make educated buying decisions. We are here for one reason, to help you.

Sierra BMW Online is your source for Original BMW Motorcycle Parts, BMW Motorcycle Accessories, BMW Riders' Apparel, and BMW Motorcycle Performance Products. Whatever your style, whether you enjoy relaxed cruising, touring, dirt, dual-sport, or sport riding, we have something for you. We even stock hard-to-find Long-Distance and Adventure Touring Accessories. We've searched far and wide for original and aftermarket riding solutions that fit your special needs. We offer only the highest quality products and we stand behind every item we sell.

Please stop by our Retail Center or visit Sierra BMW Online to see what we have in store for you.

***Active members include active duty (including activated Reservists) of the U.S. Air force, Army, Navy, Marines, National Guard, Coast Guard, Veterans Administration and those who have recently finished active service (within 6 months) with a current military identification card or are a key military contractor. A copy of Department of Defense form 214 may be necessary for those who recently have been discharged from active service. OFFER ENDS 12/31/2018.

# Purchasers are eligible for one (1) "Ride Smart Reward" MSF incentive during the program period (January 1, 2014 through December 31, 2014). The "Ride Smart Reward" must be original BMW Riders' Apparel such as boots, gloves, jackets, etc. from the BMW MOTORRAD RIDE catalogue. This incentive will not be paid for the sale of aftermarket products. Applicant must have received their MSF Basic RiderCourse (BRC) certificate within 90 days prior to the new motorcycle purchase. May not be combined with other special purchase programs.