From agencies to startups

I've evolved in different environments: communication agencies, digital studios, startups, and discovered different approaches and methodologies to design, allowing me to understand UX issues as well as communication and branding constraints.

User-centric and data-driven decisions

I try to take as much as possible data-driven decisions and I have a prototyping/testing culture. Visually-wise, I take decisions in order to improve user comprehension, keeping in mind branding imperatives. I see design as a whole and I focus my attention on every part of the process: information architecture and scenarios, wireframes and copywriting, UI and visual design, interactions and animations.

Design viable products

I keep in mind to always deliver evolutive solutions: easy to develop ; easy to adapt in time. A product is never finished and should be improved thanks to users feedbacks and data analytics. I'm a strong defender of creating design systems as soon as possible in a company life.