“Our investment in PRØHBTD reinforces Postmedia’s commitment to being at
the forefront of the cannabis content and solutions space in Canada,”
said Andrew MacLeod, President and Chief Operating Officer, Postmedia.
“Our goal is to help close the gap for clients making sure they are not
only reaching the right audience but that their content is premium,
relevant and dynamic.”

The PRØHBTD eco-system includes www.prohbtd.com,
the premier online lifestyle destination for modern cannabis enthusiasts
and a unique set of service capabilities targeted to the cannabis
industry. These services include original content, digital storytelling
and premium marketing opportunities that are focused on helping cannabis
companies reach and educate consumers about their products and services.
PRØHBTD has recently opened offices in Toronto and Vancouver, with its
head office in Los Angeles, California.

“This exclusive partnership accelerates our ability to help cannabis
companies in Canada tell their stories and engage consumers,” said Drake
Sutton-Shearer, CEO of PRØHBTD, “Postmedia truly understands the market
and together we’ll help the companies that matter to stand out above the
noise.”

Postmedia and PRØHBTD will work with cannabis companies to achieve
broader and significant brand presence in the highly restricted Canadian
market by helping them shape their brand messaging through video
storytelling and premium marketing initiatives. Access to PRØHBTD’s
video capabilities and original content library bolsters Postmedia’s
existing video offerings and is available exclusively in Canada on The
GrowthOp, Postmedia’s cannabis editorial brand andon other
relevant Postmedia network channels, around which advertisers can
position their ads.

About Postmedia Network Inc.Postmedia Network Inc., a
wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A,
PNC.B), is a Canadian newsmedia company representing more than 140
brands across multiple print, online, and mobile platforms.
Award-winning journalists and innovative product development teams bring
engaging content to millions of people every week whenever and wherever
they want it. This exceptional content, reach and scope offers
advertisers and marketers compelling solutions to effectively reach
target audiences. For more information, visit www.postmedia.com.

About PRØHBTDThe PRØHBTD mission is to lead cannabis from
the black market to the supermarket.

The company has built a first-of-its-kind cannabis ecosystem that
includes a brand creation, product development and marketing platform
complemented by an original award-winning content studio and lifestyle
destination website that sees more than 2 million unique visitors each
month. Additionally, PRØHBTD created the first and largest
multi-platform video distribution network in the cannabis industry,
reaching an available audience of 100+ million people.

PRØHBTD is recognized as the exclusive global cannabis partner of
Advertising Week, Entrepreneur Magazine and Postmedia. The company is
venture backed with $12 Million in funding and has offices in Los
Angeles, New York, Toronto, and Vancouver. Learn more at www.prohbtd.com
and www.prohbtdmedia.com.