Years before forming Iredale Mineral Cosmetics, Jane Iredale worked in film, television and theater. There she witnessed first-hand that the best makeup doesn't try to make a face conform to the latest beauty trends; instead, it enhances the wearer's natural beauty, allowing her own personality to shine through. Working with actresses and models whose careers depended on a clear complexion inspired Iredale to develop a line of makeup that's actually good for the skin. Originally sold only to physicians and aestheticians, her cosmetics are the gold standard in mineral makeup-a line so safe and beneficial for your skin that it's recommended by plastic surgeons and dermatologists all over the world.