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University of Southern California
DAILY • TROJAN
VOL. LTX
LOS ANGELES, CALIFORNIA, THURSDAY, NOVEMBER 9, 1967
NO. 37
Christie play opens tonight
Agatha Christie's "The Mousetrap.” now in its fifteenth season in London's West End. will open the 1967-68 Mains tage productions tonight in Bovard Auditorium for a six-inight engagement this weekend and next.
“The Mousetrap,” similar to Miss Christie's other plays, “Witness for the Prosecution" and "Ten Little Indians,'’ keeps the audience in suspense until the very end of the play. The plot is a typical whodunnit involving a murder and a group of strangers who have enough skeletons in their closets to be guilty of any crime.
"The Mousetrap'’ will run Nov. 9-
11 and Nov. 16-18. Tickets, currently on sale in the drama office, are $1.50 during the week and $2 on the weekends.
Ben Murphy, who plays detective Trotter, was graduated from the University of Illinois. He is an MA. candidate and a performer at the Pasadena Playhouse. Murphy appeared in “Life With Father,” which starred Leon Ames, and in summer stock in Sim Valley. He will be seen in the soon-to-be-released movies, "The Graduate’’ and “His, Hers, and Theirs.”
Wynn Pearce, a Ph.D. candidate and this year's winner of the Shu-bert Playwriting Fellowship, playa Mr. Paravicini. Pearce replaced Andy Griffith in the Broadway production of "No Time for Sargeants.” His television credits include “Perry Mason,” “12 O'Clock High,-* and “Bonanza?*'
Graduate student Gene Carlson recreates the rolt of Major Metcalf, which he played for the Commedia Theatre group in PaJo Alto at the famous Rickey's Studio Inn.
Richard Green, who comes from Manchester. England, and is the nephew of the English character - actor Nigel Green, plays young Christopher Wren. Green appeared in several Experimental Theatre shows last year.
Giles Ralston is played by Mike Pritchard, a technical assistant and an MA. candidate. Pritchard received the outstanding actor award last year for his roles in “The Show-Off” and several experimental plays.
The three women's roles are played by Marcy Lafferty, as Mol-lie Ralston: Meredith Hencken, Miss Casewell: and Nancy Crawford, Mrs. Boyle.
Miss Lafferty and Miss Hencken have both been members of the Edinburgh troupes. Miss Lafferty received the National Collegiate Players Acting Award for campus productions. Miss Hencken received personal acclaim for her performance as Stella in “Streetcar Named Desire" in Edinburgh this summer.
HILLELUNCH
L.A. to stagnate without transit, Topping predicts
RAPID TRANSIT MASTER PLAN SHOWS KEY ROUTES INTO DOWNTOWN L.A. If fully developed, the system could transport 93 million passengers annually
Smog killer.
may become predicts econ
mass prof
By PAUL STAUDOHAR
“No one knows how long it will be before large numbers of people begin to die of smog poisoning." »ays Dr. John Niedercorn. assistant professor of economics, “but if the present trends in Southern California continue, the day may not be very far off.
“If we are to reverse this dangerous increase in smog, action must be taken as soon as possible,” Dr. Niedercorn said in an interview recently.
The chief cause of air pollution in California is the private automobile, he said, and the smog problem is growing steadily worse because urban sprawl continues unchecked.
During the past ten years there has been a large increase in population. a more - than - proportional increase in the number of registered automobiles, and a very large increase in miles driven per capita.
These three factors were cited by Dr. Niedercorn, also an assistant pro-
Education prof says Israel to be defeated
“The defeat of Israel becomes inevitable if the present trend continues,” Thomas Gibbs, professor of education at Cal State Long Beach, said in a speech at the Hillelunch yesterday.
"Israel is forcing the Arabs to modernize." he said. “The Arabs are highly motivated at this time.”
The Hillel Club, which heard a speech expressing the Israeli viewpoint last week from Ahadin Kadin. special assistant to the prime minister of Israel, heard the Arabs' point of view the same subject yesterday in Dr. Gibb's talk. “Can there be peace in the Middle East?”
Dr. Gibbs explained the Arab interpretation of the realities of the Middle East situation and told of a possible solution for peace.
One of the realities, he said, is the problem of the two million Arab refugees who were “pushed into the desert to survive only by the charity of others.”
An Arab assumption constitutes the second reality. The Arabs think the Israelis’ motto is “Go Ahead Israel from the Nile to the Euphrates,” he said. This area includes most of the oil-rich land the Arabs feel Israel wants to conquer.
“They view with alarm the most recent expansion of Israel,” he explained.
Dr. Gibbs said a third reality of
the war is the Arab objection to Israel’s occupation and control of Jerusalem as their Holy City. The Arabs, who are of the Islam religion, also consider Jerusalem a holy city.
"Islam would never accept Israeli control,” he said.
“One of the obstructions to peace today is that Israel is aggressive and belligerent.”
He said another obstruction is the “external pressure and influence of the two major powers.
“The Arabs have been exploited and robbed economically by certain Western powers.”
Dr. Gibbs feels that today Israel is “paying the price that militancy and belligerance extract.”
He explained his ideas for the terms of peace.
First, “refugees must be permitted to return to their homes,” he said.
“Then Israel must negotiate a stable boundary along the lines suggested by the United Nations.”
Dr. Gibbs went on to say, “Jerusalem must be put under international control. Israel must give up in practice and in word its state of belligerency.
“Finally, the United Nations and major powers must work for peace and not for exploitation and control.” He concluded, “The United States is the only power in the world possible of bringing peace today.”
fessor of urban and regional planning, as more than offsetting any smog abatement because of control of stationary sources, such as factories, and control devices installed on cars.
“A highly-industrialized urban society requires tremendous amounts of energy to turn the wheels in its factories, light its office buildings, heat its homes and power its transportation vehicles,” he said.
“However, any production of energy involves the creation of waste materials as by - products. These wastes can be solid, liquid or gaseous and can be disposed of only with increasing difficulty as they increase in volume.”
The most dangerous of these wastes comes from electric power plants, furnaces of all kinds and motor vehicles.
The poisons entering the air are carbon monoxide, sulfur dioxide, ozone, the oxides of nitrogen, uncombusted hydrocarbons and small solid particles, especially lead from gasoline.
"Cumulative absorption of many of these compounds into the human body in significant amounts can eventually lead to death,” Dr. Niedercorn said.
Hundreds of people in large cities have died from the effect of air pollution. Lung cancer and emphysema, once little-known diseases, are now major causes of death.
To stem this trend. Dr. Niedercorn has recommended a number of actions. including the building of the 62-mile rapid transit system, which would reduce car mileage and bring a corresponding reduction in air pollution.
He would also levy user-charges on all those who drive on freeways. Such a tax would oblige those who
BIG RED PLANS RALLY TONIGHT
Rusty (Big Red) Jordan will lead a football rally today at 5 p.m. between Bovard Field and the Physical Education building.
There will also be a rally tomorrow at 11:15 a.m. in front of the PE building to send the team off to Oregon State.
“If we lose this one, Notre Dame will be nothing more than a sweet afternoon in the past,” Jordan said.
“If we don’t show spirit this week — when will we? The season is almost over.
“If we don’t produce this week, when will we?”
create smog to pay for some of its costs, and would encourage them either to use mass transit or live closer to their jobs.
“These charges could be levied by using a. system of electronic scanners to identify the car and a central computer system could be used for billing,” he said.
“The city of the future will necessarily be different from the sprawling suburban pattern of today. It will be compact, surrounded by a green belt, and will be planned with a fixed upper limit on population size. Consequently, there will be fewer singlefamily homes, and more apartments, high rises, condominiums and row houses.”
Every part of the city will be served by public transportation and the gasoline-powered automobile will be replaced by an electric, battery-powered car that produces no smog.
“However, such a city will not emerge of thin air.” he said. “It can become a reality only if we all take a greater interest in our urban environment and strive to solve both the human and the physical problems that now confront us.”
By STAN METZLER City Editor
The story of rapid transit in Los Angeles is the story of an ultimatum, Preident Topping told the Faculty Center Association yesterday.
Unless a rapid transit system is adopted in the near future, he explained, the Los Angeles metropolitan area will “stagnate into a backyard of slums and congestions until we are forced to pack up and move elsewhere.”
But despite the impending doom, Dr. Topping, who also serves as chairman of the Rapid Transit District’s Planning and Finance Committee, expressed limited optimism that the plan just released in a preliminary RTD report will be adopted.
FOUR CORRIDORS
The report, released last week, calls for four initial transit corridors, a possible Airport - Southwest corridor, and future routes for futher development.
The transit would include subway and skyway structures serving the Wilshire area, the San Fernando Valley, the San Gabriel Valley, and the area from South Central Los Angeles to Long Beach.
The Airport - Southwest corridor, which is still under study by an engineering firm, would also serve the USC-Exposition Park area at Figue* roa and Exposition Boulevards.
Although this route is not one of the initial corridors. Dr. Topping said increased airport congestion and the need to service the Convention Center, Coliseum, and Inglewood Forum areas could make it the first to be completed.
COMPLETION BY 1975
If all plans proceed on schedule, all the initial routes would be completed by 1975, at a cost of approximately $1.5 billion. They will service an estimated 93 million passengers annually.
The system. Dr. Topping expained, would not only provide speedy, economical access to these areas of heavy job concentration, but would also ease the load of freeways and surface streets, greatly relieve air pollution, and lay the groundwork for an expanded network in the future,
VOTERS HOLD FUTURE
But the future, he said, all depends on the California voter, who will be asked in November. 1968. to approve the RTD system by a 60 per cent margin.
“This 60 per cent margin is not impossible,” Dr. Topping said, under a favorable system of financing.
“It would be impossible under financing by property taxes alone,” he said.
“In any case, it might take two votes.”
In 1964 the state legislature passed a bill authorizing a complete financing by property taxes. President Topping said such a plan was feasible at that time, but not at the present.
ALTERNATE FINANCING
The RTD has recommended such alternative financing measures as removing the sales tax exemption on gasoline and applying that revenue to the system, and appropriating tide-land oil funds.
The cost to the individual homeowner would be $3 to $25 a year with a property tax system alone, up to $17 if gas taxes were used, and up to just $3 a year if tideland funds were applied.
But the system and its financing must first be approved by the voter: and the California voter does not take kindly to increased taxation.
However, if the alternative is stagnation as Dr. Topping indicated, the voter might think twice. It costs a lot more than $3, or even $25. to pack up and move.
New courses in Experiments! College begin
Several classes are scheduled to begin in the Experimental College today.
Students need not have previously enrolled, but may sign up at the first session.
Today's classes include:
Great Books, taught by Al Simon, will meet from 7 to 8 p.m. at 721 W. 30th St., Apt. 5.
Dr. Henry Slucki, assistant professor of psychology, will teach two classes in 103 Founder Hall. Yiddish will be from 3:15 to 4:15 p.m., and Ethical Considerations of Behavior Control from 4:15 to 5:15 p.m.
Linguistics, taught by Dr. Zrimc. will be held from 1 to 2 p.m. in Founders Hall 107.
Psychic Phenomenon, by Terry Tang, will begin Saturday from 10 a.m. to noon in 230 Von KleinSmid
Dr. Fred Krinsky, chairman of the political science department, will hold a class, starting next Tuesday from 1:15 to 3:15 in 161 Von KlienSmid.
Pertinent information, including a complete list of classes, professors and times will be posted outside the student union today.
CAMPAIGN EXEC TELLS TYR
PR sells political images
“It is impossible to promote a political candidate like a used car,” Bill Roberts of Spencer-Roberts, a prominent California campaign management firm, said yesterday in a speech to the Trorjan Young Republicans.
“There are too many opportunities for a candidate to expose himself. If a candidate is just a package, either he will reveal this himself or his opponents will.
"The responsibility of a campaign manager is to present his candidate's strongest points. The weak ones will be exploited by the opposition.”
Roberts said that his Los Angeles-based firm works only for Republican candidates.
“It is very difficult to work on both sides of the fence at the same time. We refused to hypenate within the party. We have limited ourselves enough by only working for Republicans.”
Spencer-Roberts has managed Thomas Kuchel's 1963 senatorial campaign, Gov. Nelson Rockefeller’s bid in the 1964 California GOP presidential primary, and Gov. Ronald
Reagan's primary and general election campaigns.
“Advantages for a candidate utilizing a political management firm are
DANCE TICKETS STILL ON SALE
Tickets for the Troy Week dance. “A Crowning Affair,” are still available for $2.50 per person in front of Founders Hall and at the YWCA. They will also be available at the door.
The dance will be held at the Biltmore Hotel Saturday from 8:30 p.m. to 1 a.m. Music by the Sunshine Co. and the Merry-Go Round will be featured.
The Biltmore is located at the corner of 5th and Olive Streets in downtown, Los Angeles. To get there from campus, students may take the Harbor Freeway north to 6th Street, 6th to Olive, and left on Olive for one block.
that it has a flavor of what not to do, which is important, as many campaigns are judged on what they don't do,” Roberts said.
“A management firm usually knows the structure and people of the party, and gives the campaign continuity.
“Spencer-Roberts differs from a regular public relations firm because it pays more attention to the people and organization of the campaign.
“We make the day-to-day decisions in a campaign, but we do not make major policy decisions, although we are often asked for advice.”
Low'ell Dosch, TYR president, said the club will assist Floyd Wakefield's (R.-South Gate) reelection campaign.
This project is part of a countrywide college Young Republican effort to assist the Republican State Central Committee's “Cal Plan.” a plan to gain control of the state senate and assembly.
Various college YR clubs in Los Angeles will work in districts where the Republicans or Democrats won with less than 55 percent of the vote.
1

University of Southern California
DAILY • TROJAN
VOL. LTX
LOS ANGELES, CALIFORNIA, THURSDAY, NOVEMBER 9, 1967
NO. 37
Christie play opens tonight
Agatha Christie's "The Mousetrap.” now in its fifteenth season in London's West End. will open the 1967-68 Mains tage productions tonight in Bovard Auditorium for a six-inight engagement this weekend and next.
“The Mousetrap,” similar to Miss Christie's other plays, “Witness for the Prosecution" and "Ten Little Indians,'’ keeps the audience in suspense until the very end of the play. The plot is a typical whodunnit involving a murder and a group of strangers who have enough skeletons in their closets to be guilty of any crime.
"The Mousetrap'’ will run Nov. 9-
11 and Nov. 16-18. Tickets, currently on sale in the drama office, are $1.50 during the week and $2 on the weekends.
Ben Murphy, who plays detective Trotter, was graduated from the University of Illinois. He is an MA. candidate and a performer at the Pasadena Playhouse. Murphy appeared in “Life With Father,” which starred Leon Ames, and in summer stock in Sim Valley. He will be seen in the soon-to-be-released movies, "The Graduate’’ and “His, Hers, and Theirs.”
Wynn Pearce, a Ph.D. candidate and this year's winner of the Shu-bert Playwriting Fellowship, playa Mr. Paravicini. Pearce replaced Andy Griffith in the Broadway production of "No Time for Sargeants.” His television credits include “Perry Mason,” “12 O'Clock High,-* and “Bonanza?*'
Graduate student Gene Carlson recreates the rolt of Major Metcalf, which he played for the Commedia Theatre group in PaJo Alto at the famous Rickey's Studio Inn.
Richard Green, who comes from Manchester. England, and is the nephew of the English character - actor Nigel Green, plays young Christopher Wren. Green appeared in several Experimental Theatre shows last year.
Giles Ralston is played by Mike Pritchard, a technical assistant and an MA. candidate. Pritchard received the outstanding actor award last year for his roles in “The Show-Off” and several experimental plays.
The three women's roles are played by Marcy Lafferty, as Mol-lie Ralston: Meredith Hencken, Miss Casewell: and Nancy Crawford, Mrs. Boyle.
Miss Lafferty and Miss Hencken have both been members of the Edinburgh troupes. Miss Lafferty received the National Collegiate Players Acting Award for campus productions. Miss Hencken received personal acclaim for her performance as Stella in “Streetcar Named Desire" in Edinburgh this summer.
HILLELUNCH
L.A. to stagnate without transit, Topping predicts
RAPID TRANSIT MASTER PLAN SHOWS KEY ROUTES INTO DOWNTOWN L.A. If fully developed, the system could transport 93 million passengers annually
Smog killer.
may become predicts econ
mass prof
By PAUL STAUDOHAR
“No one knows how long it will be before large numbers of people begin to die of smog poisoning." »ays Dr. John Niedercorn. assistant professor of economics, “but if the present trends in Southern California continue, the day may not be very far off.
“If we are to reverse this dangerous increase in smog, action must be taken as soon as possible,” Dr. Niedercorn said in an interview recently.
The chief cause of air pollution in California is the private automobile, he said, and the smog problem is growing steadily worse because urban sprawl continues unchecked.
During the past ten years there has been a large increase in population. a more - than - proportional increase in the number of registered automobiles, and a very large increase in miles driven per capita.
These three factors were cited by Dr. Niedercorn, also an assistant pro-
Education prof says Israel to be defeated
“The defeat of Israel becomes inevitable if the present trend continues,” Thomas Gibbs, professor of education at Cal State Long Beach, said in a speech at the Hillelunch yesterday.
"Israel is forcing the Arabs to modernize." he said. “The Arabs are highly motivated at this time.”
The Hillel Club, which heard a speech expressing the Israeli viewpoint last week from Ahadin Kadin. special assistant to the prime minister of Israel, heard the Arabs' point of view the same subject yesterday in Dr. Gibb's talk. “Can there be peace in the Middle East?”
Dr. Gibbs explained the Arab interpretation of the realities of the Middle East situation and told of a possible solution for peace.
One of the realities, he said, is the problem of the two million Arab refugees who were “pushed into the desert to survive only by the charity of others.”
An Arab assumption constitutes the second reality. The Arabs think the Israelis’ motto is “Go Ahead Israel from the Nile to the Euphrates,” he said. This area includes most of the oil-rich land the Arabs feel Israel wants to conquer.
“They view with alarm the most recent expansion of Israel,” he explained.
Dr. Gibbs said a third reality of
the war is the Arab objection to Israel’s occupation and control of Jerusalem as their Holy City. The Arabs, who are of the Islam religion, also consider Jerusalem a holy city.
"Islam would never accept Israeli control,” he said.
“One of the obstructions to peace today is that Israel is aggressive and belligerent.”
He said another obstruction is the “external pressure and influence of the two major powers.
“The Arabs have been exploited and robbed economically by certain Western powers.”
Dr. Gibbs feels that today Israel is “paying the price that militancy and belligerance extract.”
He explained his ideas for the terms of peace.
First, “refugees must be permitted to return to their homes,” he said.
“Then Israel must negotiate a stable boundary along the lines suggested by the United Nations.”
Dr. Gibbs went on to say, “Jerusalem must be put under international control. Israel must give up in practice and in word its state of belligerency.
“Finally, the United Nations and major powers must work for peace and not for exploitation and control.” He concluded, “The United States is the only power in the world possible of bringing peace today.”
fessor of urban and regional planning, as more than offsetting any smog abatement because of control of stationary sources, such as factories, and control devices installed on cars.
“A highly-industrialized urban society requires tremendous amounts of energy to turn the wheels in its factories, light its office buildings, heat its homes and power its transportation vehicles,” he said.
“However, any production of energy involves the creation of waste materials as by - products. These wastes can be solid, liquid or gaseous and can be disposed of only with increasing difficulty as they increase in volume.”
The most dangerous of these wastes comes from electric power plants, furnaces of all kinds and motor vehicles.
The poisons entering the air are carbon monoxide, sulfur dioxide, ozone, the oxides of nitrogen, uncombusted hydrocarbons and small solid particles, especially lead from gasoline.
"Cumulative absorption of many of these compounds into the human body in significant amounts can eventually lead to death,” Dr. Niedercorn said.
Hundreds of people in large cities have died from the effect of air pollution. Lung cancer and emphysema, once little-known diseases, are now major causes of death.
To stem this trend. Dr. Niedercorn has recommended a number of actions. including the building of the 62-mile rapid transit system, which would reduce car mileage and bring a corresponding reduction in air pollution.
He would also levy user-charges on all those who drive on freeways. Such a tax would oblige those who
BIG RED PLANS RALLY TONIGHT
Rusty (Big Red) Jordan will lead a football rally today at 5 p.m. between Bovard Field and the Physical Education building.
There will also be a rally tomorrow at 11:15 a.m. in front of the PE building to send the team off to Oregon State.
“If we lose this one, Notre Dame will be nothing more than a sweet afternoon in the past,” Jordan said.
“If we don’t show spirit this week — when will we? The season is almost over.
“If we don’t produce this week, when will we?”
create smog to pay for some of its costs, and would encourage them either to use mass transit or live closer to their jobs.
“These charges could be levied by using a. system of electronic scanners to identify the car and a central computer system could be used for billing,” he said.
“The city of the future will necessarily be different from the sprawling suburban pattern of today. It will be compact, surrounded by a green belt, and will be planned with a fixed upper limit on population size. Consequently, there will be fewer singlefamily homes, and more apartments, high rises, condominiums and row houses.”
Every part of the city will be served by public transportation and the gasoline-powered automobile will be replaced by an electric, battery-powered car that produces no smog.
“However, such a city will not emerge of thin air.” he said. “It can become a reality only if we all take a greater interest in our urban environment and strive to solve both the human and the physical problems that now confront us.”
By STAN METZLER City Editor
The story of rapid transit in Los Angeles is the story of an ultimatum, Preident Topping told the Faculty Center Association yesterday.
Unless a rapid transit system is adopted in the near future, he explained, the Los Angeles metropolitan area will “stagnate into a backyard of slums and congestions until we are forced to pack up and move elsewhere.”
But despite the impending doom, Dr. Topping, who also serves as chairman of the Rapid Transit District’s Planning and Finance Committee, expressed limited optimism that the plan just released in a preliminary RTD report will be adopted.
FOUR CORRIDORS
The report, released last week, calls for four initial transit corridors, a possible Airport - Southwest corridor, and future routes for futher development.
The transit would include subway and skyway structures serving the Wilshire area, the San Fernando Valley, the San Gabriel Valley, and the area from South Central Los Angeles to Long Beach.
The Airport - Southwest corridor, which is still under study by an engineering firm, would also serve the USC-Exposition Park area at Figue* roa and Exposition Boulevards.
Although this route is not one of the initial corridors. Dr. Topping said increased airport congestion and the need to service the Convention Center, Coliseum, and Inglewood Forum areas could make it the first to be completed.
COMPLETION BY 1975
If all plans proceed on schedule, all the initial routes would be completed by 1975, at a cost of approximately $1.5 billion. They will service an estimated 93 million passengers annually.
The system. Dr. Topping expained, would not only provide speedy, economical access to these areas of heavy job concentration, but would also ease the load of freeways and surface streets, greatly relieve air pollution, and lay the groundwork for an expanded network in the future,
VOTERS HOLD FUTURE
But the future, he said, all depends on the California voter, who will be asked in November. 1968. to approve the RTD system by a 60 per cent margin.
“This 60 per cent margin is not impossible,” Dr. Topping said, under a favorable system of financing.
“It would be impossible under financing by property taxes alone,” he said.
“In any case, it might take two votes.”
In 1964 the state legislature passed a bill authorizing a complete financing by property taxes. President Topping said such a plan was feasible at that time, but not at the present.
ALTERNATE FINANCING
The RTD has recommended such alternative financing measures as removing the sales tax exemption on gasoline and applying that revenue to the system, and appropriating tide-land oil funds.
The cost to the individual homeowner would be $3 to $25 a year with a property tax system alone, up to $17 if gas taxes were used, and up to just $3 a year if tideland funds were applied.
But the system and its financing must first be approved by the voter: and the California voter does not take kindly to increased taxation.
However, if the alternative is stagnation as Dr. Topping indicated, the voter might think twice. It costs a lot more than $3, or even $25. to pack up and move.
New courses in Experiments! College begin
Several classes are scheduled to begin in the Experimental College today.
Students need not have previously enrolled, but may sign up at the first session.
Today's classes include:
Great Books, taught by Al Simon, will meet from 7 to 8 p.m. at 721 W. 30th St., Apt. 5.
Dr. Henry Slucki, assistant professor of psychology, will teach two classes in 103 Founder Hall. Yiddish will be from 3:15 to 4:15 p.m., and Ethical Considerations of Behavior Control from 4:15 to 5:15 p.m.
Linguistics, taught by Dr. Zrimc. will be held from 1 to 2 p.m. in Founders Hall 107.
Psychic Phenomenon, by Terry Tang, will begin Saturday from 10 a.m. to noon in 230 Von KleinSmid
Dr. Fred Krinsky, chairman of the political science department, will hold a class, starting next Tuesday from 1:15 to 3:15 in 161 Von KlienSmid.
Pertinent information, including a complete list of classes, professors and times will be posted outside the student union today.
CAMPAIGN EXEC TELLS TYR
PR sells political images
“It is impossible to promote a political candidate like a used car,” Bill Roberts of Spencer-Roberts, a prominent California campaign management firm, said yesterday in a speech to the Trorjan Young Republicans.
“There are too many opportunities for a candidate to expose himself. If a candidate is just a package, either he will reveal this himself or his opponents will.
"The responsibility of a campaign manager is to present his candidate's strongest points. The weak ones will be exploited by the opposition.”
Roberts said that his Los Angeles-based firm works only for Republican candidates.
“It is very difficult to work on both sides of the fence at the same time. We refused to hypenate within the party. We have limited ourselves enough by only working for Republicans.”
Spencer-Roberts has managed Thomas Kuchel's 1963 senatorial campaign, Gov. Nelson Rockefeller’s bid in the 1964 California GOP presidential primary, and Gov. Ronald
Reagan's primary and general election campaigns.
“Advantages for a candidate utilizing a political management firm are
DANCE TICKETS STILL ON SALE
Tickets for the Troy Week dance. “A Crowning Affair,” are still available for $2.50 per person in front of Founders Hall and at the YWCA. They will also be available at the door.
The dance will be held at the Biltmore Hotel Saturday from 8:30 p.m. to 1 a.m. Music by the Sunshine Co. and the Merry-Go Round will be featured.
The Biltmore is located at the corner of 5th and Olive Streets in downtown, Los Angeles. To get there from campus, students may take the Harbor Freeway north to 6th Street, 6th to Olive, and left on Olive for one block.
that it has a flavor of what not to do, which is important, as many campaigns are judged on what they don't do,” Roberts said.
“A management firm usually knows the structure and people of the party, and gives the campaign continuity.
“Spencer-Roberts differs from a regular public relations firm because it pays more attention to the people and organization of the campaign.
“We make the day-to-day decisions in a campaign, but we do not make major policy decisions, although we are often asked for advice.”
Low'ell Dosch, TYR president, said the club will assist Floyd Wakefield's (R.-South Gate) reelection campaign.
This project is part of a countrywide college Young Republican effort to assist the Republican State Central Committee's “Cal Plan.” a plan to gain control of the state senate and assembly.
Various college YR clubs in Los Angeles will work in districts where the Republicans or Democrats won with less than 55 percent of the vote.
1