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GILDA

Rita Hayworth’s Gilda is the most fascinating of classic Hollywood’s femme fatales. In the film she is the ultimate bad girl, drawing men into her web with the promise of sex and the reality of death. Hayworth gives the role of the jaded temptress everything she's got and in the process creates her own legend. It's a masterpiece of film noir and one of the most racy and sordid movies of its time.

Johnny Farrell (Glenn Ford) is a hardbitten American expatriate using loaded dice at a Buenos Aires casino. He gets jumped in an alley out back after the game and is about to be cleaned out when he's saved by Ballin Mundson (George Macready), owner of the casino, and given a job as Mundson's right hand man so he can repay his debts. The two quickly develop a close relationship, with a surprising gay subtext given the fact this movie was made in 1940's Hollywood under the repressive Production Code.

It isn't until Mundson returns from a business trip with a sexy young bride that things go to hell. What Mundson doesn't know is that Johnny and his new bride Gilda were once lovers and things betweem them are still heated. Johnny acts like he hates her, but that's just the way you harbor your secret love in a movie like this. And Mundson is not only the possessive type, he's a powerful tyrant who also happens to be in league with some Nazis.

The biggest pleasure of the movie comes from watching Gilda's manipulation of both of these men who view her as a sex object. The most famous sequence in the movie is a timeless musical number where Hayworth vamps her way through a knockout nightclub performance of 'Put the Blame on Mame' in a slinky black strapless dress. The clip is pretty iconic on its own, but when you see it in its full context it becomes even more compelling (and problematic). Gilda is getting revenge against her men by turning herself into an erotic spectacle. It's a gesture of defiance built out of her own vulnerability. She gets her kicks by taunting Johnny and acting like a loose woman by running after other men, but she only does it because she loves him so much!

What with its setting in an exotic nightclub and a crooked casino, its plot about the sudden reappearance of a beautiful woman from the leading man's past, and its inclusion of a Nazi menace, it's easy to compare GILDA to CASABLANCA, but this movie is like the twisted evil twin to the Bogart and Bergman classic. Loaded with escalating erotic tension and intense undercurrents of repression and hostility, GILDA's shadowy corners are so much deeper and darker than CASABLANCA's. Secrets fester and itch and an irrational streak of unbridled hysteria runs through the whole thing. And it's all radiation out through Rita Hayworth's breathtaking performance.

Her style and mannerisms have been copied so many times that's easy to forget it all began with her. No one looked or acted this way on screen before Hayworth. There's her famous introductory shot where she pops up into the frame, throws her hair back and purrs "Hello boys". There's the parade of astonishing gowns and glamorous fashions that she wears. There's her brilliant, undyed red hair that's always lit from behind to make it really shine. There's the way she uses that hair as a central tool of her performance, using it to project a whole range of feeling. There's the breathy voice and batted eyelids that communicate everything the script isn't allowed to. And there's the iconic poster with the tagline that sums it all up. "There NEVER was a woman like Gilda".

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Alamo Drafthouse Cinema Privacy Policy

1. Personally identifiable information.
Drafthouse.com collects and stores personal information in several ways at different parts of our site. This information may include, but is not limited to, your name, email address, age, gender, address, telephone number, user ID, user password, film genre interests, and other self-identifying information. This allows us to keep a user profile so that we may customize preferences for each specific user, as well as provide a faster method for users to submit information to Drafthouse.com, and receive back either the information, service, or products desired. Drafthouse.com may also request certain information using online order forms for products and services. On the order forms, we may collect contact information, demographic information, method of payment and, if applicable, a credit or debit card number. We may also collect information about you in surveys or for sweepstakes and contests on our site and information about the searches you perform and the pages you visit on our site. Drafthouse.com may also monitor, on an anonymous aggregate basis, patterns of use in connection with e-mails that it sends out, including which links are clicked on in our email communications, so that we may use such information to better personalize the content of our site and our mailings for our users. We may also automatically collect your Internet Protocol address to help diagnose problems and for system administration. Drafthouse.com reserves the right to request any additional information necessary to establish and maintain your account for use of our site. All such information will be protected in accordance with our Privacy Policy.

2. Use of information by Drafthouse.com.
Drafthouse.com will not sell, rent or barter your personal information other than to its business partners as set forth in this Privacy Policy. However, we may from time to time aggregate statistical information regarding our customers, traffic patterns and site usage which may contain aggregate information. In addition, we may report aggregate information to our advertisers. Such aggregate information will not individually identify any user. Drafthouse.com uses the information collected from you in accordance with this Privacy Policy. Information we collect is used to customize your experience at our Site. We also show you content that we think will be interesting to you, and display content according to the preferences you indicate while on our Site. Drafthouse.com may use your information to send you promotional materials about Drafthouse.com and its partners. We may also use your information to contact you, if necessary. We reserve the right to disclose any information if such action is necessary (a) to conform to the requirements of the law or to comply with legal process or a subpoena served on Drafthouse.com, (b) to protect and defend the legal rights or property of Drafthouse.com, our site, or its users, or (c) in an emergency, to protect the health and safety of its users or the general public.

3. Choices you have regarding the collection, use and distribution of your information.
Registering on our site automatically enrolls you in the Alamo Victory Program (AVP) and gives us permission to send you communications. Drafthouse.com reserves the right to limit any registrations on our site to those who will accept our information and to those who will provide the requested information. Once you register, you will be able to tell us the types of communications you would like to receive. Our goal is to not send you more than 2 communications per week. You may also decide to leave the Alamo Victory Program at any time, by contacting us and asking to be removed from the program. In every update that we send, we will include an option to be removed from the program and discontinue receipt of future communications and updates.

4. "Cookies," and how Drafthouse.com uses them.
"Cookies" are bits of electronic information that a web site can transfer to a visitor's hard drive to help tailor and keep records of his or her visit to the site. Cookies allow web site operators to better customize visits to the site to the visitor's individual preferences. We only use cookies to remember your membership log-in information. The use of cookies is standard on the Internet and many major web sites use them. Although most web browsers automatically accept cookies, you can usually change your browser to prevent or notify you whenever you are sent a cookie. This gives you the chance to decide whether or not to accept it. Even without accepting a cookie, you can still access all of the features on our site.

5. Protection of your personal privacy by Drafthouse.com.
For all our transactions, we employ reasonable and current Internet security methods and technologies. Where appropriate, we password protect, use encryption techniques and install firewalls. We strive to protect your privacy. We encourage our participating service providers to adopt and honor their own consumer privacy policies. For all our efforts to safeguard your privacy however, no system can be guaranteed. We cannot ensure or warrant the security of any information that you transmit to us, or that we transmit to you, or guarantee that it will be free from unauthorized access by third parties. Once we receive your information, we use reasonable efforts to ensure its security on our systems. At Drafthouse.com we take great care and use the latest technologies to ensure the security and safety of all your transactions with Drafthouse.com. We use Secure Sockets Layer (SSL 40-bit to 128-bit based on your browsers capabilities) encryption technology, the industry standard, to scramble and protect your credit card information as it travels over the Internet. This encryption ensures the safety and confidentiality of your information in transit.

6. Accessing, changing or deleting your information.
As part of your use of our site, you are responsible for maintaining and updating, as applicable, your account Registration Data with current, accurate and complete information. You may view, update and/or edit the Registration Data you have provided to Drafthouse.com by logging in to your account and following the appropriate instructions.

7. What else you should know about your online privacy.
Drafthouse.com may also contain links to other web sites and advertising. The privacy policies of those web sites and advertisers may significantly differ from that of our site, and Drafthouse.com is not responsible for the privacy practices or the content of such web sites or for the privacy policies and practices of other third parties. It is your responsibility to contact such web site operator or advertiser directly to determine their privacy policy.

8. Changes to this Privacy Policy.
Drafthouse.com reserves the right to change or modify this Privacy Policy in its discretion at any time without notice to the users of our site, except that Drafthouse.com will post the changed or modified Privacy Policy on our site as soon as practicable as such changes or modifications are implemented.

Membership Program Terms and Conditions

Alamo Victory Program (AVP) Terms and Conditions of Service Introduction to Program

Welcome to the AVP web site (the "Site"). Drafthouse.com and Alamo Drafthouse Cinemas, LLC a Texas limited liability company (collectively, "Alamo Drafthouse Cinema") have launched AVP to reward its guests for their roles in helping to make Alamo Drafthouse Cinema a success. We know you have many options regarding the entertainment provider you choose, and this is our way to say thank you for making Alamo Drafthouse Cinema a part of your entertainment experience. By becoming a member of AVP, you will receive a Free birthday ticket on your birthday once a year. You may also receive surprises including advanced notice to movie screenings, offers on special events, private tours of our kitchen, discounted movie tickets, food and drinks, merchandise and more!

Terms of Participation

The following are the rules or "Terms" that govern use of the Site and AVP. By participating, enrolling and/or using AVP, you expressly agree to be bound by these Terms and all applicable laws and regulations governing the Site and AVP. Alamo Drafthouse Cinema reserves the right to change (add to, delete or amend) these Terms or any other aspects of AVP, at any time, without notice, effective immediately upon posting on the Site. Please check this page of the Site periodically for any changes. Updates to these Terms will be noted at the bottom of this Agreement. If you violate these Terms, Alamo Drafthouse Cinema may terminate your membership and use of the Site, bar you from future use of the Site, cancel any purchase orders and offers, and/or take appropriate legal action against you. As a condition to membership in AVP and in any and all promotions in connection with AVP, you agree to comply with the terms of all offers, promotions, and programs of AVP and any advertiser, sponsor and partner at all times. These Terms set forth the manner in which one can take advantage of offers.

Membership in AVP

Membership in AVP is limited to persons 18 years of age or older, and residing in the United States or U.S. Territories. Members of the U.S. Armed Forces not residing in the United States or U.S. Territories may also become members. AVP individual membership is limited to one individual per AVP account.

Persons wishing to participate in AVP may do so as a member (a "Member"). As a Member, you will enjoy the full rewards of membership, including, among other things, the ability to redeem offers.

To join AVP as a Member, certain demographic information, including, but not limited to, name, age, birthday, mobile telephone number and e-mail address, must be provided to Alamo Drafthouse Cinema. This information is used to tailor your loyalty experience and provide you offers suited to your tastes. This information may be supplied online. Once your registration is completed online, your membership begins. Other demographic information is requested to help us get to know our Members better. Member agrees to confirm from time to time that any information provided by the Member is up-to-date and accurate. Member agrees to provide only true and accurate information to AVP. Please see our Privacy Policy regarding the use of your personal information.

No business entities may become Members.

Program Use

AVP Members don’t have to worry about earning points or tracking receipts to get neat offers. But they do need to remember to use their recognized and accepted Member ID method. Following account activation, Members should use their recognized and accepted Member ID method every time they purchase a ticket online or at the box office! The recognized and accepted Member ID methods include: (i) providing the Member telephone number at the box office at any Alamo Drafthouse Cinema. (ii) providing the Member email address at the box office at any Alamo Drafthouse Cinema. (iii) providing the Member name at the box office at any Alamo Drafthouse Cinema. iv) logging into the Drafthouse.com website using the username and password associated with the Member’s Victory account.

One Member ID may be used for a single transaction. One Member ID can be associated with a maximum of 4 visits within any twenty-four period. See Alamo Victory Program FAQs for the definition of a visit.

Redeeming Rewards

Customized Member rewards will periodically be delivered to the inbox of the email address associated with the Member’s account. To take advantage of the Member reward, the Member should follow the instructions in the email received.

AVP reserves the right to limit the redemption of specific Rewards and limit the number of Rewards available.

In the event of technical failures or difficulties, membership benefits may not be available during a Member's visit to an Alamo Drafthouse Cinema or participating establishment. Members are not entitled to any compensation as a result of such technical failures or difficulties.

Entering Competitions

(a) Alamo Drafthouse Cinema may also from time to time make available to Members promotions and competitions (collectively, “Competitions”). Where applicable, Members may enter Competitions according to Website or email instructions.
(b) We may publish names of winners of Competition prizes.
(c) Each Competition will be subject to any individual terms and conditions specified on the Website or email instructions. However, some of the standard terms and conditions are as follows:
I) Awards and prizes must be taken intact as offered and are not transferable, exchangeable or redeemable for cash;
II) If an award or prize is unavailable for any reason, we reserve the right to substitute an award or prize of equal or greater value;
(III) Alamo Drafthouse Cinema’s decision on all matters relating to a Competition will be final and not subject to challenge or review;
(IV) Benefits may not be redeemed in conjunction with any other promotional offers including, but not limited to, promotional discounted ticket offers;
(VI) Neither Alamo Drafthouse Cinema nor our officers, agents, employees and related corporate bodies make any representation or warranty as to the quality, suitability or merchantability of any goods or services offered or given as awards or prizes.
(d) To the extent of any conflict between Clause 7(c) and individual Competition terms and conditions, the latter will prevail.

Termination

A Member may terminate membership in AVP, at any time, for any reason, by notifying AVP by e-mail at [email protected] Upon Termination by the Member, participation in AVP shall immediately cease and Member's unused Rewards shall be canceled.

Member understands that, in some cases, Member may still receive messages (which may have been scheduled prior to Member's termination) after termination. Member may not earn Rewards after termination.

AVP MAY TERMINATE A MEMBER'S MEMBERSHIP AT ANY TIME, FOR ANY REASON WITHOUT LIABILITY TO ALAMO DRAFTHOUSE CINEMA. ALAMO DRAFTHOUSE CINEMA RESERVES THE RIGHT TO TERMINATE AVP AT ANY TIME FOR ANY REASON, WITHOUT LIABILITY TO ANY MEMBER OR THIRD PARTY. MEMBER'S RIGHT TO USE MEMBER'S MEMBERSHIP WILL CEASE THIRTY (30) DAYS AFTER PROGRAM TERMINATION AND MEMBER'S UNREDEEMED REWARDS SHALL BE CANCELED AT THAT TIME. AVP will publish on its web site, and/or through postings in participating Alamo Drafthouse Cinema lobbies, notice of termination of AVP.

The program management reserves the right to terminate or disable, at our sole discretion, any AVP membership if we believe a Member has violated or acted inconsistently with the rules of AVP or intent of this Agreement. Member understands and agrees disabling of membership will result in Member's inability to redeem and/or earn Rewards. Member understands and agrees that termination of membership will result in the cancellation of all of that Member's Rewards as provided herein. Member acknowledges that Member may only participate in AVP if and to the extent that such participation is permitted by all applicable laws, rules, and regulations. AVP may refuse to enroll a Member, or to restrict, modify, or terminate a Member's participation in AVP, without liability to the Member or any other party, if Member violates any law, rule, or regulation, or if Member's participation in AVP could violate any law, rule, or regulation. AVP management shall be the sole arbiter in cases of suspected abuse, fraud, or violation of its rules and any decision it makes relating to termination or disabling of membership (including, but not limited to, cancellation of Rewards) shall be final and binding.

Any attempts to communicate with Members will be made using the written information most recently provided by the Member. Under no circumstances will Alamo Drafthouse Cinema be held liable or responsible for an inability to redeem Rewards or any loss whatsoever, arising from Member's failure to update and maintain accurate contact information with AVP.

AVP reserves the right to send Members messages from time to time for which they will not be rewarded. Such messages may include AVP system updates, flash bulletins, Reward confirmations, administrative announcements, special requests and the like -- and may be sent via e-mail or communicated to you on a receipt or display at the time of use of AVP.

AVP and Alamo Drafthouse Cinema are under no obligation to provide Members with any particular number of Reward opportunities or send messages to them. AVP reserves the right to limit AVP enrollment at any time. You will be given at least thirty (30) days to redeem your Rewards should we restrict enrollment.

Member's membership will terminate immediately in the event of Member's death.

Should a Member object to any of the terms and conditions of this Agreement, or any subsequent modifications thereto, or become dissatisfied with AVP, Member's only recourse is to immediately discontinue participation in AVP and properly terminate his or her membership in the manner provided above.

AVP Privacy Policy

For the AVP Privacy Policy, please visit the Privacy Policy at Drafthouse.com, which shall apply to all information provided under AVP, and is incorporated herein by this reference.

Disclaimer of Warranties/Limitation of Liability

Member expressly agrees that use of, and participation in, AVP is at the Member's sole risk. Member further agrees that Alamo Drafthouse Cinema, and its subsidiaries, divisions, agents, affiliates, representatives or licensors shall not be liable to you or anyone else for any loss or injury or any direct, indirect, incidental, consequential, special, punitive or similar damages arising out of your access or use of, or your inability to access or use, AVP or the Site and the information available on the Site or arising out of any action taken in response to or as a result of any information available on the Site. You hereby waive any and all claims against Alamo Drafthouse Cinema and its subsidiaries, divisions, agents, affiliates, representatives or licensors arising out of, or in connection with, your participation in AVP and your use of the Site and the information available thereon.

AVP, and all services and Rewards offered therein are provided on a strictly "as is" and "as available" basis. ALAMO DRAFTHOUSE CINEMA, ITS AFFILIATES, PARTNERS, SPONSORS, EMPLOYEES, AGENTS, OFFICERS, AND DIRECTORS MAKE NO WARRANTY WITH REGARD TO ANY PRODUCTS, SERVICES OR REWARDS OBTAINED BY MEMBERS THROUGH AVP OR THROUGH AVP ADVERTISERS, SPONSORS OR PARTNERS; ALAMO DRAFTHOUSE CINEMA, ITS AFFILIATES, PARTNERS, SPONSORS, EMPLOYEES, AGENTS, OFFICERS, AND DIRECTORS MAKE NO WARRANTY THAT AVP WILL BE UNINTERRUPTED, TIMELY OR ERROR FREE; NOR DOES ALAMO DRAFTHOUSE CINEMA MAKE ANY WARRANTY AS TO THE RESULTS THAT MAY BE OBTAINED FROM THE USE OF AVP. MEMBER HEREBY WAIVES ANY AND ALL CLAIMS AGAINST ALAMO DRAFTHOUSE CINEMA AND ITS SUBSIDIARIES, DIVISIONS, AGENTS, AFFILIATES, ATTORNEYS, REPRESENTATIVIES OR LICENSORS ARISING OUT OF MEMBER'S USE OF OR ENROLLMENT IN AVP, OR USE OF THE SITE, THE INFORMATION AVAILABLE THEREON, AND THE MODIFICATION OF THESE TERMS.

Alamo Drafthouse Cinema expressly disclaims any and all express and implied warranties, including, but not limited to, the implied warranties of merchantability, fitness for a particular purpose or the availability of seating for a particular performance(s) of an exhibition.

Alamo Drafthouse Cinema shall not be liable or responsible for those guarantees, warranties and representations, if any, offered by advertisers, manufacturers of merchandise, or suppliers of services. No advice or information, whether oral or written, obtained by a Member from or through AVP or Alamo Drafthouse Cinema shall create any warranty not expressly made herein.

Alamo Drafthouse Cinema is not responsible and assumes no liability for changes or discontinuances of service from providers which may affect offers for Rewards.

Participation in Promotions of Advertisers and Partners

Member acknowledges and agrees that Alamo Drafthouse Cinema neither endorses the contents of any advertisements appearing on, or linked through, our Site, or the web sites of our partners or sponsor, if any, nor assumes responsibility or liability for the accuracy of material contained therein, or any infringement of third party intellectual property rights arising thereof, or any fraud or other crime facilitated thereby.

Alamo Drafthouse Cinema assumes no liability, obligation or responsibility for any part of any correspondence or promotion, including, without limitation, withdrawal or modification of any offer or promotion.

Alamo Drafthouse Cinema does not license any sponsor, advertiser, partner, Member or user to use any portion, or all, of AVP without the express prior written consent of AVP.

Non-Transferability

Member's right to enroll in, and use of AVP is non-transferable. Rewards may not be purchased, sold, bartered or brokered. AVP accounts are not transferable upon death or as part of a domestic relations matter or otherwise by operation of law.

Member agrees not to forward any AVP offers or promotions to others without first obtaining the express written permission of AVP. All offers are specific to Member's membership unless otherwise stated.

Proprietary Rights to Content

Member acknowledges that AVP content (including but not limited to text, sound, photographs, graphics, button icons, digital downloads, data compilations (including Member and AVP information) logos or other material contained in any AVP communication, advertisement or message, whether by AVP or AVP's advertisers), information about Alamo Drafthouse Cinema and its services, copyrights, trademarks, service marks, trade names, and software are protected by copyright, trademark, service marks, patents and/or other proprietary rights and laws; therefore, any such content may be displayed solely for your personal, non-commercial use. You agree not to modify, reproduce, retransmit, distribute, disseminate, sell, publish, broadcast or circulate any such material without the written permission of AVP or the appropriate affiliate or licensor.

Notices

Notices given by AVP will be transmitted, in Alamo Drafthouse Cinema's sole discretion, by e-mail, general posting on the Site, or postings at an Alamo Drafthouse Cinema location.

Laws

Any dispute or claim arising out of or in relation to this Agreement, or the interpretation, making, performance, breach or termination thereof, shall be finally settled by binding arbitration in Austin, Texas, under the Commercial Arbitration Rules ("Rules") of the American Arbitration Association by three arbitrators appointed in accordance with the Rules. Judgment on the award shall be final and may be entered in any court having jurisdiction thereof.

This contract shall be governed by the law of the State of Texas, excluding its conflicts of laws principles. The arbitration proceedings shall be governed by federal arbitration law and by the Rules.

Member and AVP agree that, any provision of applicable law notwithstanding, neither party will request, and the arbitrators shall have no authority to award, punitive or exemplary damages against the other party.

This Agreement constitutes the complete and exclusive understanding between AVP and Member relating to the subject matter hereof and supersedes all prior or contemporaneous understandings, agreements, communications, and/or advertising with respect to such subject matter.

If any provision(s) of this Agreement is held by the arbitrators to be unenforceable, then such provision(s) shall be construed, as nearly as possible, to reflect the intentions of the parties with the other provisions remaining in full force and effect. The failure to exercise or enforce any right or provision of this Agreement shall not constitute a waiver of such right or provision unless acknowledged and agreed to by AVP in writing.

Member agrees not to abuse AVP privileges by attempting to accrue or use Rewards in a manner inconsistent with the rules of AVP or intent of this Agreement, or tampering with AVP Reward links. If Alamo Drafthouse Cinema determines, in its sole and absolute discretion, that any Member has abused AVP privileges, or violated applicable law, Alamo Drafthouse Cinema may terminate your use of the Site, bar you from future use of the Site, cancel any purchase orders and any unredeemed Rewards, and/or take appropriate legal action against you.

Indemnification

You agree to indemnify and hold Alamo Drafthouse Cinema, its subsidiaries, affiliates, officers, agents and other partners and employees, harmless from any loss, liability, claim or demand, including reasonable attorneys' fees, made by any third party due to or arising out of: (i) your use of the Site, (ii) your participation in AVP, whether as a Member or Invitational Member or, (iii) your violation of this Agreement. AVP and web site is owned by Alamo Drafthouse Cinema and operated by: Alamo Drafthouse Cinema 612A E. 6th Street, Austin, Texas 78701. We welcome questions, comments and suggestions about our Program. Questions or correspondence regarding the programs operation, programs security and privacy issues should be directed to Member Services by emailing [email protected].

Alamo Victory FAQ

Program Details

How does the Alamo Victory Program work?
The Alamo Victory Program is a free rewards program to show our appreciation for what you are already doing----coming to the Alamo! Just use your Alamo Victory Program number every time you visit or purchase a ticket online. We’ll do our best to surprise you with discounted tickets and food & beverage offers, as well as invitations to sneak previews of new releases, exclusive screenings, T-shirts, DVDs and more! Plus, we’ll give you a free movie ticket on your birthday. It’s our way of saying thanks for choosing us.

Is the Alamo Victory Program free?
Yes, the Alamo Victory Program is an absolutely free rewards program. Plus, we give you a free movie ticket on your birthday!

Do I need to keep track of points/purchases or remember to bring a card?
The Alamo Victory Program was designed to be as easy as possible. There are no cards or points to keep track of. All you have to do to keep the surprise rewards coming is log in to Victory every time you purchase online, or tell the box office attendant every time you buy a ticket at the theater.

I bought 4 tickets and my account was only credited with 1 visit. Is that correct?
Yes, it is. Each time you buy a movie ticket for a unique showtime (movie, time and day), the Alamo Victory Program registers one visit for your Victory Program number, regardless of the number of tickets you purchase. Here are some examples:
(2) tickets to ‘Iron Man’ at 3PM + (2) tickets to ‘The Big Lebowski’ at 8PM = 2 visits
(5) tickets to ‘Caveman’ at 5PM = 1 visit
(3) tickets to ‘The Goonies’ at 12PM = 1 visit

I bought 2 tickets at the box office and they don’t appear in my Online Movie Purchases history. Why do they not show?
At this time, only purchases made online through the drafthouse.com website, Facebook Connect, or your smartphone will appear in your Online Movie Purchases history. Purchases made at the box office will not show in your Online Movie Purchases history, but you will still receive ‘visit’ credit for having seen those movies within our Victory Program.

Tickets purchased through Fandango will neither show in your Online Movie Purchases history nor have the ability to be tracked by our Victory Program. We hope to improve this functionality in the near future!

Why did my visit history change on the first of the month?
The Alamo Victory Program records your visits and updates your balances in real time. In addition, on the first of each month, your visit balance is reviewed. Any visits over 12 months will expire and be removed from your history. This does not affect your lifetime visits total.

Are gift card purchases and theater rentals eligible for earning Alamo Victory Program rewards?
No. Gift card purchases and theater rentals do not earn Alamo Victory Program rewards at this time.

What kind of rewards can I expect?
By signing up for the Alamo Victory Program, you may be surprised with special discounted tickets and food & beverage offers, as well as invitations to sneak previews of new releases, exclusive screenings, T-shirts, DVDs and more! Plus, we’ll give you a free movie ticket on your birthday.

How do I know when I am entitled to a reward?
Our box office staff will inform you of any surprise rewards you have when you pick up your tickets or you can review your rewards online by visiting drafthouse.com and signing in to your account.

How do I redeem my rewards?Discount Movie Rewards can be redeemed in person at the box office or when making an online ticket purchase.

Food & Beverage Rewards can only be picked up in person from the box office. Simply provide the box office attendant your Victory information (email, telephone number, name, or Victory account ID) and which of your rewards you wish to redeem. A printed voucher will be given to you which you can then redeem with your server.

How do I redeem my free birthday ticket?
When you sign up for the Alamo Victory Program, we will ask you for your birth date. On your birthday, we will give you a free birthday ticket that is valid for up to one week following your birthday. Go to any Alamo box office, provide your Alamo Victory Program information (email, telephone number, name, or Victory account ID) and show a valid driver’s license and you will be given your free birthday ticket.

When do I start receiving rewards?
Once you fully register for the Alamo Victory Program by completing your profile, you will be eligible to begin receiving rewards.

How do I keep track of my rewards? Do they expire?
When you become eligible for a reward, it will automatically appear on your account. You can view your rewards online by simply logging in to your Alamo Victory Program account. Each offer has an expiration date, so be sure to check how much time you have to redeem the reward.

What are the levels in the Alamo Victory Program, and how do I move from one level to another?
There are four levels -- or "ranks" -- in the program. Everyone starts at the first rank, Citizen. From there you can progress to Fighter, followed by Captain, and finally to our top rank: Commandant. As to how to move up, we'll just say that the more you visit, the faster you’ll move up and Commandants spend A LOT of time at the movies! Also, the more you visit us, the more cool surprises you will receive. It’s our way of saying thanks for coming to the Alamo.

I visit several different Alamo locations regularly. How do I know which locations are participating in Victory? Will all locations be participating?
All Alamo locations are participating in the Alamo Victory Program and will honor your rewards everywhere, except in the rare case that you have earned a specific reward that the location you are visiting does not offer.

Your Alamo Victory Program Account and Registration

How do I sign up?
You can sign up for Victory either in person at the box office or by signing up online at drafthouse.com/victory.

Sign up online. Go to drafthouse.com and click the ‘Join’ link in the top right corner. A new window will appear where you can complete your profile. Once you have registered, you can make ticket purchases using your Victory account.

Sign up at the box office. A member of our staff will scan a unique registration number located on one of our Victory postcards. This will open a temporary account for you. Be sure to keep this postcard since you will need the registration number on the back of the postcard to complete your Victory registration. Go to the drafthouse.com/victory page and click ‘Join.’ A new window will appear where you can enter your unique registration number into the ‘Victory Registration Number’ field. From there you can complete your Victory profile and begin earning rewards! The tickets you purchased at the theater that day will count towards your visits upon completion of your profile.

Sign up using your smartphone. Simply visit drafthouse.com/victory using your phone’s internet browser and sign up by clicking the ‘Join’ link. If you are at the theater, you can scan the QR Code located on one of the Victory posters located in the lobby. Scanning the QR Code will take you directly to the drafthouse.com/victory page where you can sign up.

Am I able to access my Alamo Victory Program account on a smartphone?
Yes. You can easily access your account on your smartphone by visiting drafthouse.com/victory and entering your login name and password.

Why do you need my phone number?
Your phone number gives us a quick and easy way of uniquely identifying you at the theater. Plus, we figure it’s an easy number for you to remember. We will never call or SMS unless you specifically sign up for SMS alerts. (SMS alerts are not currently offered by the program). This number is only used for you to quickly login to Victory at the box office.

Why do you need my email address?
Providing a valid email address allows us to send you surprise rewards and is another quick way for you to login to Victory at the box office!

Is the Alamo Victory Program cardless? I REALLY want a card. What can I do?
Yes, the Alamo Victory Program is cardless. Many of our guests told us they didn’t want another card in their wallet. But, we understand that some guests prefer cards so if you REALLY want an Alamo Victory Program card, we can provide a free card for you at the box office. If you already have an Alamo gift card, we can link this card to your Victory account free of charge. This cannot be done online. Physical cards are only available at the Alamo box office.

I lost my Alamo Victory Program membership card. How do I get a replacement card?
Visit the Alamo and a box office attendant can replace your card for free.

Can I use the ticket kiosk with the Alamo Victory Program?
Yes. If you purchase a ticket at the kiosk, you must use a Victory card to get credit for your visit. You can get a physical card from the box office attendant free of charge. Tickets purchased online can be picked up at the kiosk without a Victory card.

Can I cancel my Alamo Victory Program membership?
If you decide for whatever reason to no longer participate in the Alamo Victory Program, you can cancel by sending your request to [email protected]. Please note that when your Alamo Victory Program account is canceled, all account information and remaining rewards are purged from the system and unavailable for redemption. You are always welcome to join us again if you change your mind.

I forgot to tell the staff that I am an Alamo Victory Program member. Can I still receive credit for my visit?
Yes. Simply scan and email your receipt(s) within 7 days to [email protected] and your account will be credited for the visits earned. Please include the name along with the phone number or email address you used to enroll in Victory.

How do I change my personal preferences?
You can change your personal preferences by logging in at drafthouse.com. Once logged in, choose ‘My Account’ from the drop down menu in the top right corner. This will open your ‘Alamo Victory Account.’ From there, choose the tab labeled ‘Preferences.’ You can now update your newsletter subscriptions, your preferred Alamo market, and movie genres. Click ‘Update’ for the changes to take effect. The only field which cannot be edited is your birth date.

How do I reset my password?
You can reset your password by logging in at drafthouse.com. Once you are logged in, choose ‘My Account’ from the drop down menu in the top right corner. This will open your ‘Alamo Victory Account.’ From there, choose the tab labeled ‘Account.’ You can now update your password, phone number, and email address. Click ‘Update’ for the changes to take effect.

Privacy & Communication

Will I get a ton of email from the Alamo Victory Program?
We realize you’re busy and receive a lot of email from a lot of different places, so we don’t want to overload your inbox. You’ll receive our weekly newsletter with everything that’s happening at your local Alamo, plus periodic emails to make sure you don’t miss out on any special surprises or offers you may be interested in; however, you will never receive more than two emails from us in one week.

Who do I contact if I have questions about the Alamo Victory Program?
Please consult this FAQ section. The most common questions and issues are addressed here. If you cannot find your answer, please speak with a manager at your local Alamo. If they are unable to address your issue, please email [email protected]