Tag - social media

Facebook, Twitter and Google are under more pressure in Europe to comply with regional rules. The latest issue they find themselves on the hook for relates to complaints pertaining to a variety of consumer rights that have been investigated by EU regulators since last year.
EU consumer authorities have been specifically looking into complaints about unfair terms and conditions, and looking for ways to tackle fraud and scams that mislead consumers when they are using the social networks — such as fake promotions to [...]

The stakes are high as Facebook gambles its messaging user base on a bet to beat Snapchat at its own game. Some people are downright pissed that Facebook would “ruin” Messenger by forcing messy social media into a clean chat app for a chance at glory and riches. Yet there’s an even bigger audience of Stories newbies available to be seduced by a convenient feature where they already communicate.
The iPhone wasn’t the first smartphone. Apple waited for [...]

One of the biggest challenges in social-media marketing is making a direct connection between social activities and the point of sale. For the most part, social and influencer marketing are largely considered awareness-raising tactics, so effectiveness is usually measured using three main metrics: reach, impressions and engagement.
However, from awareness to familiarity and consideration, consumers at different stages of the purchase journey regularly interact with influencer content. Therefore, by working with social-media stars, brands are able to influence consumer decision-makings [...]

When you’re the only one making decisions on how to reach more users for your product, knowing which direction to take can be tough. In the past four years, influencer marketing has become a reliable customer acquisition channel for software-as-a-service startups, app developers and more.
But you as already know, there are different types of influencers. Micro-influencers are influencers with less than a million followers. These followers can be on social media, write blogs, are on YouTube, etc. The bottom [...]

Photo sharing platform Instagram has announced that it is increasing the number of images or videos that can be included in a single post to 10, enabling both consumers and advertisers to share more content in a single posting.
With the app’s latest update, 10 photos and videos can be gathered together in post, with users then able to swipe through the content to view it. A blue dot at the bottom of such posts will signal to users [...]

As another year draws to a close, we’ve been sifting through the archives to bring you our top three stories from each month in 2016, starting, logically enough, with January. Not all of these would qualify, in everyone’s eyes, as the biggest things that happened in mobile that month, but for us they are the stories the trends and issues that have shaped the industry throughout the year. We hope you enjoy out review of 2016. We’ll be [...]

As we are nearing the end of 2016, social networks are bigger than ever. Billions of people in the world are connected through only a small amount of platforms — the biggest being Facebook, Twitter and Instagram, the last of which announced it passed 600 million monthly active users last week.
Statistically, most of them are doing fine — but in a lot of other ways, it is been a horrible year for social networks. Facebook is under scrutiny for [...]

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses.
Join our panel of experts on Thursday, December 8, 2017, as they show you how to reduce complexity, increase scalability, and improve your social media marketing results. You’ll learn how to:
streamline content creation and planning [...]

Video content is one of the most-shared forms of content on the internet. The average person views more than 30 videos per month, and a well-made marketing video can garner millions of view on YouTube. That kind of exposure can improve your brand recognition, attract new customers, and increase your sales.
The downside of video marketing is that producing a professional-looking video is more expensive than writing a blog post or a list of tips. If you lack the technical [...]

About LMWS

Local Mobile Web Solutions (or called as LMWS Asia) offer smart marketing solutions for today’s small and medium-sized businesses. We know where your customers are online, and can help position your business in front of them. Every business is different, and will have its own challenges. That's why we offer digital marketing and mobile solutions that are based on your needs.

We only take on clients that we genuinely know we can help and together we'll set and achieve realistic goals, which is the key to a successful marketing campaign.