Though the development of the “Killzone” franchise is handled by Guerilla Games, and is nearly their sole project, the “Killzone” franchise was originally intended as Sony’s sponsored “Halo killer,” in a time when all other companies were looking for such a thing. The original installment was generally well received, though no one was confusing it with Microsoft’s flagship shooter, and the reaction was almost universally more of a whimper.

It was “Killzone 2” and it’s “is it live or Memorex?” trailer that brought the series into real prominence and, since that installment, the franchise has both evolved into a much superior shooter, and is often referred to as one of the premier Playstation exclusives, along with a title that, much like “Mario,” is often associated with the launch of new Sony hardware (though the PS3 had to settle for “Resistance”).

For all of its improvements though, the franchise is still not a world stopping launch title.

“Killzone” is a fun game to be sure, but it never managed to reach the heights of the “Halo” series, or truly separate itself in the over-saturated FPS market (despite a rabid fanbase). This puts Sony in an awkward position, as a lot of other big name franchises they have available either have a game most likely still releasing on the Playstation 3 (“God of War,” Quantic Dream’s “Beyond Two Souls,” “Demon’s Souls”) or have no assumed plans for a new installment (“Little Big Planet,” “Uncharted,” a true new “Metal Gear Solid”)

It looks like “Killzone 4” is set to be the premier launch game for the PS4 then and, unless Sony has some serious hardware lined up, or a real surprise title in store, all parties concerned should be taking that position very seriously as the franchise is going to have to be the one thing it never was before for this to work, and that is a true killer app.