Direct Mail Best Practices

Air Date: August 22, 2019

Direct Mail is not dead. Far from it.

The average lifespan for a piece of direct mail is 17 days, compared to the average lifespan for your email, which is 2 seconds. That’s right, it takes no less than 2 seconds for someone to press the delete button on your email. I do it and I know you do it too. We can’t help it.

The difference between direct mail and email? People want tangible. They like having that piece of mail in their hand. They like being able to hold it, feel it, open it; it’s all about the experience.

In this webinar, we'll discuss:

Direct mail best practices

Recent marketing pieces Sal has sent & seen success with

An actionable marketing plan to support your direct mail campaign

A direct mail timeline for your next campaign

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