These days it’s tough to distinguish between the toys to get and the toys to avoid- there’s just so much stuff out there. It feels like just about every purchase is punctured by those moments of hesitation in which you ask yourself “Will the toy really work like it’s supposed to?” “Is it worth the price?” “Is it safe and well made?” Those questions are usually followed by the somewhat uneasy feeling that you might be paying for something that is destined to become yet another object under the bed collecting dust.

That’s where we come in. From traveling across the country and attending premier toy fairs, to testing out products hands on, we’re bringing you honest information on all the top toys out there, in an organized, straightforward manner. Check out our video and editorial reviews to find out more about a particular toy, or browse our “best of” lists for gift ideas. Here you’ll be sure to find something for your child and almost better yet, you’ll find out if it’s as good as it seems.

Play is the way in which all human beings learn. To give a child a toy that they love and play with time and again is to give them a tool that will serve them forever.

Night lights fend of the darkness and the fear that comes with it. They’ve been helping children sleep since someone placed a candle next to their child trying to go to sleep in a creaky sod house on the homestead. Well, maybe not that scenario exactly, but the point is they have come in many [...]

Have a Cinderella fan on your hands? Or does your child just want a classy carriage to tote their dolls around in style? The Cinderella Pumpkin Carriage, complete with a noble white steed, may just be the thing you’re looking for. What Is It? The Cinderella Pumpkin Carriage is a plastic carriage that can ‘magically‘ [...]

Magnetic properties are fun and fascinating to people of all ages-even us adults-who tend to think we know too much to be amazed by everyday things. With the Magic Penny kit, you can build a plethora of different structures, and discover reactions that will delight and intrigue you and your family. There’s No Such Thing [...]

All of our toys and games are evolving right now. Classics from your childhood are getting blended with incredible technology to create something to satisfy kids in the here and now. Nothing is being spared-in fact it seems the more basic a toy was, the better it is to develop-especially in the case of Sphero. [...]

Drawing with magnets? It sounds strange, but it seems a lot of products coming out lately are bizarre or futuristic. With Magna Color, you can use little circular magnets to draw over a stencil, and with the addition of 3-D glasses, watch the design pop out. What Is It? The kit comes with a design [...]

Have you ever wanted to read someone’s mind? Or show the world how you’re feeling without having to announce it out loud? With Necomimi brainwave controlled cat ears, now you can. What Are They? These are a unique set of cat ears-they can pick up on your brainwaves and show certain emotions with their movements. [...]

Just as ‘Bop It’ came out with different, more challenging versions of the game when it became popular, so did Loopz. The original Loopz game was comprised of 4 simple U shapes. The light would flash, you would put your hand through that loop, and depending on your game you would move on. With Loopz [...]

I thrived on building little electronic things when I was younger-unfortunately; I often resorted to taking things apart like the remote, or the phone, because there wasn’t a huge range of toys that satisfied my building curiosity. Now, there’s an ever expanding amount of neat techy-electronic-engineering-building kits for kids to safely play around with and [...]