Most, Um, Spectacular Fast Food Branding of All Time

by Alessandra Bulow

on 05/20/14 at 06:05 PM

McDonald's introduced its "Happy" mascot to the US via Facebook yesterday, and the response has been hilarious! Writers from hard news sites like The Chicago Tribune and The Washington Post have called it "McScary" and a "hideous demon creature." And, McD's Facebook fans are sounding off with comments like "WTF" and "This will give trippy stonerrs nightmares." Personally, the toothy red box character reminds us of Singing Chins. Here are more branded mascots that were just plain off.