Mobile marketing – it’s more than those ‘short codes’ you punch in your phone to vote for your favourite Canadian Idol. Mobile search, mobile advertising, mobile payment, mobile browsing….well, you get the point.

In fact, if you have any of the newest generations of ‘smart phones’, you have in the palm of your hand a communications/business tool that will very soon dramatically change the way you market to your customers.

But how do you take full advantage of this mobile technology and all of the new marketing opportunities that it creates? To get a handle on the current/upcoming opportunities, take two simple steps:

1) ReviewMobile Marketing – Part 1 – a blog post that includes a handful of very focused resources to get you comfortable with mobile marketing fundamentals;

Our very special podcast guest is Michael Younder — one of the senior product marketers at Research In Motion (R.I.M.) — home of the ubiquitous Blackberry!

Michael shares entertaining stories, insights and trends about mobile marketing, product development and branding. At the same time, Michael — along with Robert and I — highlight those lessons relevant for every business entrepreneur.

Upstarts: How Gen Y Entrepreneurs Are Rocking the World of Business (2009) – Donna Fenn

Succession and the Family Business (2009) – John Geddes

Loops: The Seven Keys to Small Business Success (2009) – Mike Chaet and Stephen Lundin

Some of these books or so new they aren’t even available in stores yet! So, why not get a jump on your competitors by sending an email to Robert (Robert@BusinessCast.ca) to get a FREE copy of one of these business tools.

*Note: These titles are among the BusinessCast Business Book EssentialsList.

Have you ever wondered how you were going to leverage the ‘next big thing‘?

Well, it’s here and it’s time! It’s mobile marketing!

Mobile marketing is quickly becoming one of those rare phenomenon in business where a number of technologies and markets converge so powerfully that thousands of new and exciting opportunities emerge for entrepreneurs– semingly overnight.

So, to get a handle on the current/upcoming opportunities, take two simple steps:

1) ReviewMobile Marketing – Part 1 – a blog post that includes a handful of very focused resources to get you comfortable with mobile marketing fundamentals;

Our very special podcast guest is Michael Younder — one of the many ‘movers and shakers’ at Research In Motion (R.I.M.) — home of the ubiquitous Blackberry!

Michael shares entertaining stories, insights and trends about mobile marketing, product development and branding. At the same time, Michael — along with Robert and I — highlight those lessons relevant for every business entrepreneur.

Now that portable music devices like the iPod and mp3-enabled phones have revolutionized the way people listen to music — more and more people are listening to music (and podcasts like the BusinessCast) at work.

So, where do you stand on listening to music at your work place? Sooner or later, you’ll need to put a ‘stake in the sand’ and define a policy around this practice — particularly, if your team consists of people in their 20s.

Of course, your policy about listening to music at work will vary according to the nature of the work. But, here are some practical questions for you to think through as you pull together guidelines about music at work:

Clients. To what degree does listening to music prevent employees from responding to or interacting with clients?

Deadlines/Concentration. Are there specific times of the day, week or month that require special attention to ensure accurate completion of highly technical and/or deadline-driven tasks?

I.T. Department. Does listening to music cause an unacceptable drain on the I.T. infrastructure – to initiate or support? This can be the case if ‘streaming music’ is being used.

Reputation. What image are you sending to people coming to your place of work when people are seen listening to music at your work place? Is it an image that you’re comfortable with?

Employee Recruitment/Retention. Do your employees look upon listening to work as a ‘right’ or as a privilege?

Management. Do the rules about listening to music at work apply to everyone — including you and your senior management team?

Productivity. Does listening to music at work make for a more pleasant and productive environment?

Finally, whatever your policy, you’ve got to work through how it will be introduced, monitored, measured and maintained.