It all comes down to making a compelling case

Quite often, I receive phone calls from congregational lay leaders who want to explore various techniques to ask congregants for annual financial commitments. Our experience has been that there are a number of techniques that can be implemented as an alternative to a stewardship conversation-oriented annual budget drive. Beyond Fundraisingprovides descriptions of several techniques, including commitment Sundays, cottage meetings, annual congregational dinners, faith promises, pony express, telephone conversations, and direct mail appeals.

We have found, however, that the technique is not nearly as important as making a compelling case. Congregants will make financial commitments if they understand the significance of their gift . . . what difference it will make. In this era, the successful annual budget drive requires that congregants understand the connection between their gift and the vision/mission/ministry of their congregation.

I welcome stories about successful annual budget drives that you have conducted. How did you ‘make the case’? What technique did you use? How did you define success (beyond meeting your financial goal)? How many lay leaders were involved in the drive?