Packaging design is the leading edge Did you know that effective packaging design is actually at the leading edge of marketing messaging to the consumer? Marketers who want to know the next big trends in consumer demand study FMCG packaging design. Why? Because...

Jammin the Category From a consumer’s perspective, the supermarket shelves are awash with products which all look very similar. How do marketers make their brand stand-out? How can they use disruptive packaging design to “shake-up” the category? GenY consumers don’t...