Brandition

Brandition prides itself on being on-trend. While you might not know the name, you most likely recognise the artistic touches of the design and event styling company with recent work popping up throughout the city.

Brandition first started out four years ago, with the assistance from the Australian Government New Enterprise Incentive Scheme.

Brandition aims to build long lasting relationships with its clients and colleagues. Additionally, the company strives to be flexible and sustainable client-focused service. This approach has led to projects in locations like Sydney, Rockhampton and West Chinchilla.

“Over the first 12 months, we built the business building furniture for commercial fitouts, and quickly moved into event furniture hire with a very specific range built in our small workshop,” said Michelle Loveday, Brandition’s Creative Director.

“In that first year, we were nominated and a finalist in the National Best New Business Award. From that point on, there has been no turning back.

The product range has expanded, the workshop has expanded, the warehouse has expanded more than 10 fold, and we’re constantly designing new and innovative solutions for the hospitality and event industry.”

Whether Brandition is designing pop up kitchens, or floral gazebos, the team infuses a spark of creativity and innovation into each project.

“The first idea could easily be anyone on our team or a client’s inspiration. Every idea starts with a little bit on inspiration from something we have seen, something we want to see or something no one has ever seen or heard of before,” said Michelle.

Since its inception, Brandition’s work has been featured in conferences, exhibitions and festivals. The team has worked alongside brands, agencies, individuals, and venues.

Now some of the most recent jobs have worked on is the King Street activation for Liquidity, five pop up kitchens for Concept Event Management and a lot of creative solutions for beverage brands for the spring racing season,” said Michelle.

No two days at Brandition are the same. With the variety of work the brand deamnds, Michelle says that a day in the life changes from day-to-day, minute-to-minute.

“There are moments when I am the only one in the warehouse, or just Dexter the Dog is in charge, and then in the next breath there are 10 people loading trucks, answering phones, talking about how to hang lights, what to put in a certain space, what foliage to use, how many bars… we have available next Thursday, what beer to drink on a Friday,” she said.

“On-site, a job could be as simple as a one person delivery or as complex as a installation of gazebos like at King Street.”