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The field of marketing used to be a matter of simple advertising but times have changed. Back in the day, best advertisement got the most sales but today's buyers are not so suggestible as in days of yore.

With the advent of Internet, even uneducated consumers have become wary of overt advertising. These days marketers have to appeal to a much more discerning base of buyers, and they also have to be able to demonstrate to their clients that the "newfangled" ways of marketing actually perform.

Data visualization is making the difference on both sides of this dilemma.

Data Visualization: the Breakdown

So what is data visualization? To answer that, we first have to answer the question, "what is data?"

What is a sankey diagram?

Sankey Diagram is kind of a flow chart that has multi-purpose use. It can be applied in lot of different domains. Even though they are popular to visualize manufacturing flow or energy flow diagrams, there are other domains like HR, Finance, Web analytics etc where you can find the benefit of using Sankey visualization. As part of data visualization best practices, it is highly recommended to incorporate Sankey Visualizations as your new pie chart replacement.

Build Sankey Diagram using InfoCaptor
In this tutorial, we shall learn about creation of Sankey diagrams using InfoCaptor. Using the tools you can visualize the flow from one node to another. It is a part of the visualization library, hence user does not to have to work on the complicated scripting. [NOTE: InfoCaptor is more than a sankey diagram creator, it contains other visualizations from d3.js charts]

In fact, the question should be "What should be the true benefit of Dashboards or Business Intelligence software? "
Whether you are using dashboard in excel, Dashboards in Microsoft Access, Quickbooks, business objects, Salesforce or big ERP like Oracle EBS or SAP, there are numerous tangible benefits of using InfoCaptor as your primary BI and dashboard app compared to other business intelligence software or reporting tools.

Now, well-designed dashboards are more interesting than most "old-fashioned" tabular reports [lot of the old sytle reporting software vendors have begun calling themselves dashboard bi tools] but we are not interested in just fancy looks. So let us see several notable benefits and also certain features or aspects within InfoCaptor that help you achieve them.