With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...

The final two sessions of the 2020 track of AfricaCom - focused on how the 'smart feature phone' will revolutionise the digital landscape in Africa and what will happen when 1bn Africans are connected to the internet...