Zer0 to 5ive News Archive

December 2009

Zer0 to 5ive has helped ClearCount’s SmartSponge System get named one of the top 100 technical innovations of the year by Popular Science, the world’s largest science and technology magazine. ClearCount is included in the “Best of What’s New” feature in the December issue of Popular Science. This recognition adds to the growing list of achievements that Zer0 to 5ive has helped ClearCount achieve in 2009 including getting featured in a full-page article in Time Magazine, being named one of the top 10 best uses for RFID tags by Wired Magazine, receiving the Product Launch of the Year award in PM360 Magazine’s Trailblazer Innovation Awards, and being awarded a finalist in the Wall Street Journal Technology Innovation Awards, among others.

November 2009

Zer0 to 5ive Receives “Critical Hit of the Month” from PR Week Magazine

Zer0 to 5ive received PR Week’s “Critical Hit of the Month” accolade for its placement in Time Magazine for ClearCount Medical Solutions. The placement includes a full-page article in Time’s June 2009 edition along with an online feature, photo gallery and reporter podcast that ran as the feature story on the small business page for over two months. The placement resulted in over 30 investor calls/emails, over a 100% increase in hospital and healthcare system leads (June 2009) and a 104% increase in unique website visitors (June 2009). Download the article.

June 2009

Zer0 to 5ive received a Silver Anvil award from the Public Relations Society of America (PRSA) in the category of Integrated Communications: Business-to-Business. The award was in recognition of its integrated public relations and marketing campaign that helped redefine Pearson’s School Systems group and re-establish its brand leadership and voice in the education technology market. View the full release.

March 2009

Zer0 to 5ive Launches “Take 5”

Zer0 to 5ive has launched “Take 5” – a newsletter designed to encourage marketers, start-up CEOs and VCs to take five minutes to think about marketing and how to maximize its impact.

March 2009

Zer0 to 5ive Launches Blog

Zer0 to 5ive has launched a blog that takes a look at the strategies, tactics and thought processes we use to make marketing count for companies. Beyond direct client work, the 0to5 Blog highlights our insight into trends and opportunities across the fast-changing world of marketing communications.

February 2009

Welcome to the Zer0 to 5ive blog

Welcome to the Zer0 to 5ive blog. While many of our team members have been actively blogging on their own for years, this is our first foray as a group with the goal of sharing ideas, sparking discussions and examining the changing face of marketing and communications.

We all know that our communications landscape is changing. In just a few short years, we have seen the rise of new channels and the demise of long-standing media outlets. We’ve seen marketing and communications evolve to a new level of complexity and overlap. But we have also seen “old” tactics resurrected. At the same time we are tweeting, we are sending bulky direct mail. At the same time we are blogging, we are engaging customers and prospects through newsletters and seminars. It has all come down to the simple foundations of brand building — message and audience. What has changed is the myriad of channels we can now use to package and present ourselves. For each client and brand, the mix of channels change — that is the excitement and the challenge.

So, thanks for tuning into this channel — we encourage you to jump in and join the discussion!

February 2009

Zer0 to 5ive Launches Penflex Website and New P3 Hose Products

Zer0 to 5ive worked with Penflex, the industry leader in flexible metal hoses, to launch their latest hose product and new website, www.penflex.com. This is Zer0 to 5ive’s second web site engagement with Penflex, whose first web site update attracted industry attention and new business.

January 2009

Zer0 to 5ive Launches Z5 Media

Zer0 to 5ive has announced the launch of Z5 Media, a new group within Zer0 to 5ive that is focused on expanding relationships, influence and conversations with our client’s audiences who are engaged in social media. Z5 is designed to formally integrate social media into strategic communications, engage influencers in new ways and optimize public relations by leveraging Web 2.0 tools such as RSS feeds, links, audio and video.