An artistic attitude does not develop overnight. The process takes time and effort. But at the end of this path, completely new possibilities open up. In what way can business benefit from this potential? How can it create an environment in which this process can not only take place, but is also encouraged?

Art professor Ursula Bertram is dedicated to teaching and researching this subject, which is essential for Age of Artists, too: the transfer of artistic thinking and acting to other disciplines: “There is certainly such a thing as an artistic attitude, and there is a scientific attitude, too.