Over the years, we’ve talked at length about the importance of organic search success delivered via the long term application of SEO best practices, but we’ve really not said enough about paid search. That all changes today!

Truth be told, we recently wrapped up a wildly effective PPC holiday campaign on behalf of a boutique eCommerce client. During the course of planning, executing, analyzing and optimizing, we found ourselves educating the client and thought that we’d do the same for our broader audience.

Courtesy of the good folks at White Shark Media, the infographic below provides a good look at top tips for newbies to paid search. Enjoy and best of luck with your next paid search campaign!