If you don't learn something new every day, you don't grow.

﻿Our sales training programs range from the core basics to advanced training for seasoned staffers. Your training program is designed to fit your specific needs. We can work together for one day, two days, for ongoing coaching - whatever fits your need. We can work onsite with your group - or we can Skype into a weekly sales meeting.

Choose from these sales topics - or suggest others. ﻿

How to sell public radio

Listening skills

Pricing and packaging

Working with advertising agencies and agency math

Online and mobile sales

Underwriting language copy clinic

Presentation skills

Creating a media kit that sells

Getting past the gatekeeper

Body language and motivational triggers

Prospecting and categories

Overcoming objections

Understanding Arbitron numbers

And much more!

"J.C. Patrick's decades of experience, coupled with her ability to easily convey the actionable items that will lead to success, make her visits to our station a perfect compliment to our strategic efforts."