On-Page SEO: Re-Optimizing Your Page

Re-Optimizing your content with the right On-Page SEO Strategy is one of the most challenging tasks, and you may ask how and why?

Whenever you are drafting a piece of content...

...you always have to make sure to add enough herbs and spices during preparation so that your content turns out to be the best recipe in the world.

In our case, the recipe is your blog article, and the seasoning for this delicious meal is your On-Page SEO.

…still confused and scratching your head?

On-Page SEO is one of the most important skills you need as a SEOer. Even if you are not a hardcore SEOer, you want to make sure your contents can be found by millions of people (the dream of every blog article.)

...but one of the hardest challenges is to ensure that Bots...Google Bots (Was trying to Reference to the dialogue Bond...James Bond 😅 ) can understand your content better.

But But But, hold your breath...

You thought optimizing your content is hard?

Let me tell you the truth...

If you expected the answer to be “Yes!”, then I agree with you.

One of the biggest challenges when working on your blog article is optimizing your content, aka doing On-Page SEO the right way...

…and in this article, if you read every single point, you can master the art of On-Page SEO.

I will also reveal how I growth hacked the organic traffic for one of my clients by 54% on a monthly basis using my Simple 17-Step On-Page SEO Checklist in combination with my SEO Copywriting Technique Guide.

High quality is one of the major reasons why most of the top articles are ranking. According to the recent data analysis done by Ahrefs and Backlinko, it was found that the average word-count for an article is right around 1,900 words.

If you were planning to write less, then you need to rethink that game plan

…but do not just stuff topics or irrelevant keywords into the writing. In fact, you need comprehensive research around the subject and to create a great outline for your content before writing.

Meta Descriptions after Meta Titles are the second most important On-Page SEO factors.

It's so important that, if you don't mention your targeted keyword in your meta description, the chances of you technically ranking #1 is close to impossible. (Unless you are planning to build a ton of backlinks.)

I use a little strategy when I write my meta description.

I call it my Magnetic Meta Description Technique that I covered in my SEO Copywriting guide.

Google shows a total of 170 characters.

However, it's highly recommended that one should not exceed 145 characters. In the worst case, a maximum of 160 characters.

Unless you have a specified date mentioned that shows up in the SERP, then do not write a meta description exceeding 145 characters.

If you look at the screenshot above:

I have a specified date, and I am using an ellipsis in my description to stand out. Along with using the combination of Primary Keyword + Extended Keyword formula.

If you look at the above examples...

Many of the sites have not written their meta description correctly and within the character limit.

When that happens, you will see the ... at the of the sentence which looks pretty awful.

By adding the term blog/article, you are defining the type of article the reader can expect.

One highly controversial discussion is whether to add the category in the URL.

In an ideal scenario, I will avoid it. Unless I am keeping one structure in the slug.

For example:

I will go https:// example. com/blog that will list down all my articles. Followed by adding the categories in this format:

https:// example. com/health/short-url

https:// example. com/business/short-url

https:// example. com/social-media/short-url

and so on...

The above setup will require some customization depending on the CMS you are using. Play around or get a developer.

The above setup has got me some mesmerizing results so far.

Here is another example of one my keyword rankings in the top four positions. (It keeps changing every day.)

My targeted keyword, in this case, is pbn hosting, and as you can see, it's ranking in the top four positions. I barely have any links to these.

Don't believe me?

The link barely has six referring domains.

However, it has a fantastic On-Page SEO (everything that I have written in this guide along with the quality of the content has helped me to rank and gain hundreds of customers in such a short period.)

Also, it's easy to remember short URLs. Which means, often, once your site or blog becomes popular, it's a lot easier for people to share.

Here is my advice: Link around 3-4 of the most important and RELEVANT articles with your primary and LSI keywords. Do not try to link beyond more than four links because you can potentially dilute the link juice.

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