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“Amazon.com Inc. is ramping up its investment in podcasts and other radio-style shows to expand the types of programming it offers via Audible, the audio book company it acquired in 2008.”

“Audible has recruited well-known comedians, along with radio and podcast producers for the initiative, and job postings suggest a significant global push.“

“”Amazon is doing to Audible what it’s done to Prime Video – – investing in original programming,” said Nick Quah, an executive at the Graham Holdings Co.’s Panoply podcast network who also writes a newsletter about the industry. “Amazon is hiring a ton of really good producers and managers out of public radio to acquire podcasts and develop shows of their own.”

Looks like everyone’s investing in “radio content” except radio companies.