Facebook Ad Controls Get Big Upgrade With Ad Set Targeting & Bidding

by Greg Finn

One of the goofiest elements to Facebook advertising has finally been extinguished. A new campaign structure update that impacts all Facebook ad campaigns gives the newer “ad sets” the ability to feature targeting, placements and bidding. Earlier this year, Facebook announced the new “ad set” groupings that ending up disappointing due to the lack of flexibility that they had.Read the full article