4 Top Tips for Mastering SEO on Tiny Websites

Contrary to popular belief, SEO is relatively easy on sites with thousands of pages. Why? The more content you have, the better your chances of getting visitors – even if you have no clue what you’re doing.

But what about small sites with less than 100 pages? Or a site with 5 simple pages? You may be surprised to learn that mastering SEO on super tiny sites is actually more complex.

Put simply, it can be hard to gain momentum when you’ve got less content to share and optimize. Naturally, you’ll see fewer backlinks and visits…

But there’s no shame in a small site. In fact, most of the businesses start out with a simple few page WordPress website (the budget CMS of choice).

All this means is that you have to know what to do. Luckily, many of the SEO practices that we use on larger sites can be repurposed for tiny sites!

So to help you get started, I’ve compiled some of my practical SEO knowledge into a repeatable and scalable process that you can start using today – whether you’re just starting out or stuck in the same old place:

Know what you’re after? Jump to the section:

1. Start with a content strategy

Although this is first on my list, it’s the one that may take the most time. But I can assure you that in a few months, you’ll agree that it’s absolutely worth it.

I’m talking about content strategies.

In my SEO career, I’ve often seen small sites make the same mistake: they don’t pay attention to content because it’s ‘too much effort.’ Yes, it requires work. But you don’t have to be drowning in blog posts to be successful.

In a world saturated with meaningless media, audiences crave quality content and authoritative information.

Almost sounds too simple, doesn’t it? But it’s true. So how do we go about creating those strategies?

First, figure out what your target audience is looking for

Then, write about it.

This simple magic relies on your content’s quality and relevancy.

Let’s say you’re a local paediatric dentist office and you want to start your website’s SEO. After some research, you’d understand that people are searching for the following issues:

Finding the right dentist for kids tooth removal

What to expect when your kid visit the paediatric dentist first time

How to prepare my child for the dentist

10 great dental hygiene tips for children

Toddler dental problems

There are dozens of potential topics. Focus on a few that matters, and get writing.

2. Build a foundation with cornerstone content

Small sites aren’t always at a disadvantage. In fact, in some areas, you’re better off. Don’t believe me?

Think about it like this: with limited pages, you can make big changes that permanently (and positively) affect your site in the long run.

Cornerstone content is one example that will send you right to the top of Google’s search results – no exaggeration here!

Figure 1: Everything on your site revolves around cornerstone content

What is it? Basically, it’s content that your site is built upon. If you want to establish yourself as the expert in any particular arena, you’ll need comprehensive coverage of specific topics in that field.

In fact, the more specific, the better. For example, a surgeon specialising in eyelids should dive deep into the complexities of ‘eyelid surgery’. Have a look at Dr Naveen Somia’s Eyelid Surgery page – it’s over 2000 words and covers pretty much every sub topic or FAQ in his field.

So it’s no surprise that he is ranking high on the Google Maps results for “Eyelid Surgery” which is not a local keyword and he is ranking nationally on the Google maps.

Figure 2: Rank high with good cornerstone content

Firstly, you need to start with the content itself – a task that requires hours of thought.

It’s that important. I’ve personally spent hundreds of hours and tens of thousands of dollars on my cornerstone content. It is, after all, your visitors’ first impression, so you have to get it right.

Brainstorm ideas, and then narrow them down to your favourites. I’m an advocate of a few in-depth articles that really explore your core topic and introduce it to potential customers whilst making your value proposition clear.

Give it all you’ve got. This is the content that’s most likely to get links, shares, and views.

Figure 3: If your competitor’s site content is like this cottage, your content should be like the Skyscraper

Yoast is the plugin for site owners who recognise the importance of SEO but don’t know what to do next. And it’s not just me who thinks so: over 3 million sites worldwide rely on Yoast to spell out successful SEO strategies for them and help improve their ranking.

While the plugin has enough power to warrant a blog post of its own, my favourite part of Yoast is this:

Figure 8: Yoast SEO Plugin will tell you where things go wrong in SEO

In this tiny section lies all the SEO control you’ll need, from editing title tags and meta description to focus keywords and more.

Yoast will then evaluate your SEO standing – what you’re doing right (green), what needs work (orange), and what is falling way behind (red).

I’ve worked with businesses big and small for decades, helping them improve their SEO no matter the size of their site. And I can confirm with confidence that no site is too small for SEO.

I understand why owners of tiny sites might think otherwise – even I used to. But a lack of major traffic doesn’t exclude you from the importance of SEO.

In fact, you’re exactly who should be using it.

Why?

To do exactly what SEO was designed to do: increase visibility.

By focusing on your content – especially cornerstone content – utilising useful plugins and getting your local SEO up to scratch, your tiny site has the same potential as any large one to rank high in search engine results.

The time and resources you put into SEO will provide lifelong benefits – without the massive costs often associated with advertising.

So, while size does matter, don’t let that be your excuse.

Get to work, one page at a time!

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I've worked in the world of online marketing since 2004 after graduating from university with a bachelor's degree in Business Administration (Marketing).

Since then, I've developed a strong skill set in marketing, business consulting and web development (MBA from University of Missouri – Columbia in 2010, Masters in Marketing from University of Technology Sydney in 2011 and Web Design & Development from TAFE in 2012) , offering to my clients extensive knowledge and analysis on SEO and online marketing, coupled with relevant hands-on experience working on hundreds of challenging case studies and projects.

The focus of this blog is on SEO and related internet marketing, with a specific concentration towards SME's. My motto towards online marketing follows the KISS principle, that by keeping it simple can lead to incredible results.

I cut through the rhetoric and latest jargon to make SEO and online marketing easier for my readers to understand and implement.

Every single blog post that I produce is on a carefully selected topic, relevant and topical to latest in SEO and internet marketing, full of tips and news that you can apply immediately to your business for it to grow and achieve incredible results.

These blog posts represent the accumulation of my years' of experience in this industry, and my desire to put them in writing to share them with you to help develop better industry wide SEO practices.