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Monster Energy and NASCAR today will hold immersion meetings at the sanctioning body's Charlotte HQ to begin the work of Monster replacing Sprint as NASCAR's premier series entitlement partner. The exact agenda is unknown, but Monster's and NASCAR's marketing and communications teams will meet with ...

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Monster Energy and NASCAR today will hold immersion meetings at the sanctioning body's Charlotte HQ to begin the work of Monster replacing Sprint as NASCAR's premier series entitlement partner. The exact agenda is unknown, but Monster's and NASCAR's marketing and communications teams will meet with ...

The NASCAR industry is still taking in what Monster Energy’s premier series entitlement means for the sport, and two beverage industry analysts have released a note striking an optimistic tone toward the agreement. The multiyear agreement was confirmed Thursday afternoon at a press conferenc ...

Monster Energy officially has reached a deal to serve as the title sponsor for NASCAR’s premier series beginning with the ’17 season. Precise details of the partnership are still being worked out, including the length of the deal. NASCAR on Thursday would only say it was a multiyear deal ...

Monster Energy VP/Sports Marketing Mitch Covington prior to his company announcing its deal to title sponsor NASCAR's top level took the stage at Day 2 of the '16 Motorsports Marketing Forum to give a look into how he runs the brand’s sports investments, specifically Supercross. Co ...

NASCAR Exec VP & Chief Global Sales & Marketing Officer Steve Phelps believes Monster Energy is “going to help us galvanize the industry more than we’ve done to date” by serving as title sponsor of NASCAR’s top-level series . He added the industry is “going t ...

Race team execs from various global motorsports outlets touched on the challenges and opportunities they are facing during a Day 2 panel at the '16 Motorsports Marketing Forum. Joe Gibbs Racing President Dave Alpern revealed that sponsorship revenue still accounts for 85% of JGR’s annual rev ...

One-on-one interviews with drivers at the Motorsports Marketing Forum are typically reserved for the Sprint Cup champion -- like Wednesday's sit-down with Jimmie Johnson. However, given the historic nature of ’16 Xfinity Series champion Daniel Suarez ’ win, the 24-year-old Mexican also ...

Jimmie Johnson , the last driver to win the NASCAR Sprint Cup Series under that name, hit on how a 7th championship will affect his life on and off the track during a featured interview at Day 1 of the '16 Motorsports Marketing Forum in Las Vegas. The 41-year-old Johnson said he has “evolved ...

Sponsors make the motorsports world go around, so the brand panel at Day 1 of the '16 Motorsports Marketing Forum in Las Vegas captured the room’s attention. From the NASCAR side, panelists included Anheuser-Busch Dir of Experiential Marketing Nick Kelly , who was one of the more candid panel ...

Roush Fenway Racing today is announcing a new partner in Liberty National Life Insurance, which will become a primary sponsor on Trevor Bayne 's No. 6 Ford for multiple races in NASCAR's premier series, joining AdvoCare. It also will serve as an associate sponsor in other races. The health and ...