Hauppauge, New York (January 26, 2017)—CU Xpress Lease, the nation’s leading auto lease program for credit unions, experienced its best year funding nearly a $1 billion in lease volume. The popularity of CU Xpress Lease soared, while at the same time, the program celebrated its 10-year anniversary in 2016. “Growth was impacted by market conditions in many regions of the country conducive to leasing. Credit unions also recognized the value the program provides. Member preferences, especially millennials, moved towards leasing over traditional financing for reasons such as lower monthly payments, getting more for their money and getting into a new vehicle every three years. Credit unions, in turn, found they needed to be competitive in all facets of auto financing, not just settling for a smaller percentage. All of this made an impression on our growth in 2016,” explains Frank Rinaudo, Senior Vice President of CU Xpress Lease.

How does it benefit the member?

A new product launch requires many steps. The first is to prepare a well-developed strategy covering such points on how to broadcast the news, create buzz, engage the member, while remaining consistent with messaging during and beyond the launch. The strategy will allow you to set goals that include all the ways you will Inform and educate your staff, review the use of social media channels, deploy marketing collateral materials, create incentives, and how to stay consistent throughout the process.