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Apple television sets will arrive in the second or third fiscal quarter of next year according to a report by Digitimes.

The report claims Apple's suppliers are preparing materials for the new television sets that will be available in 37” and 32” sizes. Rumors of an Apple television set have been picking up steam since Steve Job’s comments regarding the possibility surfaced in Steve Job’s biography authored by Walter Isaacson.

Even though all of Apple TV’s current functions and capabilities would be absorbed into the Apple infused television sets, Digitimes claims Apple will continue to sell the Apple TV set-top box as well.

If—and this is a big if—Apple decides to enter the television market this year they will be competing with companies who survive on razor thing profit margins. This is hardly the Apple way. Then again, Apple could be looking to do to network television what the company did to the record industry, the App Store and the publishing industry with Newsstand. Under this large assumption Apple would be willing to eek out small margins on Apple Television sets and recoup the rest via content provided through their televisions via a 30 percent cut like Apps, music, and publishers.

Strong-arming networks, movie studios, and other content providers is an entirely different beast than working with two dying business models (music and print publishing). The studios are incredibly stubborn, and even more dedicated to old outdated business models that rely on old technology. I’ve commented before on the Hell Netflix has had to endure licensing content. Apple’s efforts could very well feel like pulling out Wisdom teeth that keep growing back.

Hopefully they succeed so the Jailbreak community has a new device to hack and tweak till it can do everything we want it to do that Apple won't sanction.

You could have honored it a little sooner and never started started saying that. :P By the way, using it in response to "that's not big enough" is extremely old and falls limp in humor

I assume the pun was intended. Lol.

As far as price points, giving Apple's history, even at 32" to 37", we would see $1,200 to $1,500. You're not just purchasing hardware. Apple's software is just as much a commodity as their hardware (to them, not us).

As for the size, I couldn't care less about size. Apple has been and should continue to remain in the mobile market with iPods, iPads, and iPhones. Apple TV set-tops can still be mobile and those devices aren't necessarily popular.

Resolution, I would assume, would be similar to their LCD and LED monitors for their Macs. While it wouldn't start out as "Retina" at first, later refreshes would see crisp non-pixelated awesomeness of Retina HD displays.

If you have the Apple TV set-top, there is absolutely no reason to purchase the Apple TV if they choose to develop such a monstrous thing. IMHO

The prices are not going to be as high as Bang&Olufsen TVs. And B&O stil makes alot of money. I don't think apple is going to fail at selling TVs

No one is saying that Apple will fail at selling TVs. What some of us are trying to say is that Apple selling TVs is a fail. Given the fact that most Apple products are 1.5 to 2.5 times the cost of competitive counterparts, it wouldn't be as economic to buy the Television compared to buying a Smart TV (or comparable TV) and having the Apple TV set-top box.

A decent size and quality TV these days is about $800 plus an additional $99 for Apple TV set-top. $900 is better than my assumed $1200 to $1500 Apple Television (and for a max of the claimed 37"). IMHO

No one is saying that Apple will fail at selling TVs. What some of us are trying to say is that Apple selling TVs is a fail. Given the fact that most Apple products are 1.5 to 2.5 times the cost of competitive counterparts, it wouldn't be as economic to buy the Television compared to buying a Smart TV (or comparable TV) and having the Apple TV set-top box.

A decent size and quality TV these days is about $800 plus an additional $99 for Apple TV set-top. $900 is better than my assumed $1200 to $1500 Apple Television (and for a max of the claimed 37"). IMHO

I agree 100%. But if you think about it, Apple products are first of all very stylish compared to others. This makes a huge difference for some. They want a TV they look at everyday in the living room, you want this to be beatiful. Another thing to take in mind, is that Apple products are always A LOT easier to use than other devices. Especially the software. It is so well-made. It is very user friendy, and easy to use for everyone. And imagine all this in a TV, combined with for example features from what we today know as an Apple TV. iTunes built in, maybe apps, use idevices as remote, Air-play, iCloud, everything we know from today's Apple devices. This could be a huge succes.

I agree 100%. But if you think about it, Apple products are first of all very stylish compared to others. This makes a huge difference for some. They want a TV they look at everyday in the living room, you want this to be beatiful. Another thing to take in mind, is that Apple products are always A LOT easier to use than other devices. Especially the software. It is so well-made. It is very user friendy, and easy to use for everyone. And imagine all this in a TV, combined with for example features from what we today know as an Apple TV. iTunes built in, maybe apps, use idevices as remote, Air-play, iCloud, everything we know from today's Apple devices. This could be a huge succes.

Just my imagination going wild

Don't get wrong, I can see huge potential in that kind of market, but aside from Apple TV, we live in a hands-on touch and gesture world. While there is a growing demand for Smart TVs, Apple needs Smarter TVs. They need to be ahead of the game.

iOS is extremely easy and fluid in the UI arena, but how do you integrate that same UI into a TV?

I still think that from an economical standpoint, finding alternatives to mimick or duplicate would be more financially responsible. IMHO

I suppose we'll have to let it play out and see how it goes. Personally, depending its success, I'll wind up getting the 2nd Gen. We all know how that goes. Lol.