BIG’s Blog is yet another way to keep you apprised and up-to-date on Fund Raising topics, news, people, organizations and ideas that affect your world. Our pledge to you is to offer you consistent insight and education about information you want to know about. Welcome to the world of BIG’s Blog.

BROWNE INNOVATION GROUP

Sunday, April 22, 2012

BIG’s Blog: The Change in Direct Marketing News

Today, I hope my blog drives home one singular point. I have subscribed to Direct Marketing News since the late 1970s. How is that for dating myself? If you’re not subscribing, you should be. It’s free.My guess is that most of you – especially in your direct mail fundraising side – have subscribed for at least that long. A number of years ago – probably around 2003 – I started to get their daily emails which give you the news daily of what’s going on in direct marketing. Remember when all the articles and news were about lists, printing companies, direct mail copy writing, merge/purge techniques etc., etc.? In short, do you remember when Direct Marketing News was all about direct mail marketing?Times have changed. The industry has changed. Today virtually everything in the news of direct marketing relates to digital and the Web. Here is a recent copy of Direct Marketing News Daily Insider.

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Today's News

Hotspots.io was acquired by Twitter, the social analytics startup said on its website. The company officially joined Twitter's revenue engineering team on April 16 to focus on developing analytics tools for Twitter's advertising and publishing partners, Hostpost.io explained on a web post.

Omnicom reported $204.6 million in net income for Q1 2012, a 1.3% increase from the same period last year, said John Wren, Omnicom's president and CEO, during an earnings call. Wren also emphasized Omnicom's initiative to grow its digital presence across all of its agencies through acquisitions, partnerships and investments in personnel.

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About BIG

Browne Innovation Group (BIG) is a twelve-year-old strategic knowledge and information firm that began as a traditional consulting firm but in 2012 transformed its practice 100% into online learning and training. Our Courses educate and train fundraising professionals and board members how to transform their fundraising departments into effective digital-based online fundraising organizations.