A Dozen Cool Things to do with a Customer Data Platform

Webinars

A Dozen Cool Things to do with a Customer Data Platform

Webinar

A customer data platform allows marketers to unify customer data into a single view that is actionable for any kind of marketing program or analysis. That tandem of unify and activate translates into a smorgasbord of use cases across the whole life cycle: acquisition, engagement, conversion, and retention. In this webinar, guest host Ali Paradiso walks you through the twelve neatest things to do with a CDP that we see marketers doing.

Featuring practical examples from Franklin Sports, The Boston Globe, and America’s Test Kitchen, you will walk away with new ways to move the needle with CDP.