Eudon Choi collection for Modern Rarity launches February 19th in John Lewis

Following the success of the first collaboration for Autumn Winter 2017, Modern Rarity welcomes back Royal College of Art trained, Eudon Choi, as the guest designer for Spring Summer 2018, with an exclusive capsule collection of dresses at John Lewis.

For the new collection, Eudon selected his favourite dresses from the last seven years and worked closely with the Modern Rarity design team to reinterpret the styles whilst maintaining the elegant and refined design that is his signature.

He commented “for these dresses I focused on the details of the cut and fabrication and I hope these new silhouettes will bring a fresh sophistication to Modern Rarity.”

All seven dresses in the capsule collection are made from luxurious fabrics and range from £140 - £300 available in sizes 8 - 18.

Born in Korea, Eudon Choi initially trained as a menswear designer in Seoul where he acquired an in-depth knowledge of tailoring techniques and a great eye for detail. He then moved to London, where he graduated from the Royal College of Art's MA in womenswear in 2006.

He aims to create garments that adapt to an individual’s personality and marry into their wardrobe, offering something unique, understated and intellectual.

Customers looking for first-hand style recommendations, to hear about the latest trends, and discover the Eudon Choi collaboration for Spring Summer 2018 can book Personal Styling Appointments in store or at johnlewis.com/our-services/personal-styling.

The Eudon Choi collection for Modern Rarity launches in John Lewis Edinburgh and on johnlewis.com from Monday 19th February with prices ranging from £140 - £300.

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