Facebook testing targeted ads in News Feed

6:23 PM,
Mar. 27, 2013

A new study looks at whether Likes on Facebook correlate with intelligence and personality.

Written by

Brett Molina
USA TODAY

Social network Facebook is testing targeted advertisements on user News Feeds as part of a broader plan to rake in additional revenue.

The ads are part of Facebook Exchange, a system businesses can use to deliver ads to users based on their browsing interests.

The Exchange ads will look very similar to content displayed on the News Feed from friends. Typically, users would see ads in a Sponsored section to the right of the page, in between the News Feed and Chat. ...