Content Marketing Group

1. What is your company’s product/service?
It started in 1992 with branding consultancy, in a company I co-founded - “Arbos Business Development”. Moving on, I launched Content Marketing Group in 2004. We develop marketing communications in the new media / digital environement.

2. Where was it founded and where do you now have offices?
Stockholm, Sweden.

3. Number of employees at peak (and now)?
Six at peak; now three. We work within a network, rather than employing lots of people.

4. What was the hardest thing about building the company?
Getting through to those that did not want see all the changes that are happening due to digital development.

5. Where do you see your company in three years?
70% digital development, 30% integration of content into clients’ marketing communications.

6. Do any other Ecolint alumni work with you?
Not now, but Johanna Cederroth (LGB '89) was employed in my former company, Arbos Business Development. Great fun and useful to have the common background. We worked on large international marketing projects (MTV, Ericsson, James Bond, Lara Croft).

7. In what ways (if any!) did your Ecolint education help you in founding a company?
The international perspective. I have been in charge of large global projects that have included hundreds of people from 60+ countries. I would never have been able to deliver without a truly international perspective. And, by the way, my most enjoyable professional moments have been in meetings with 8–10 nationalities in the same meeting. How much there is that unites us, after all…