Andrew Ross Sorkin’s NYTimes.com Book Ads are Too Big To Fail, Not Paperbacked

New York Times business columnist Andrew Ross Sorkin’s book Too Big Too Fail is out in paperback today and Penguin, Mr. Sorkin’s publisher, has bought up every inch of ad space on Business Day’s site to drive sales.

The words “New York Times bestseller” appear in the advertisements a total of four times. In some places the word “bestseller” appears in capital letters. In other places it’s all lowercase.

Mr. Sorkin expects the ads to run for the rest of the day and maybe tomorrow. He added in an email to the Media Mob: “No employee discount!”