The Chinese blockbuster director's first foray into funny pre-sells in Greece, Poland, Malaysia and to airlines.

HONG KONG – Chinese blockbuster Ip Man director Wilson Yip’s first venture into family fare is off to a good start, with rights being sold before a single frame is shot.

Magic to Win, the upcoming $10 million family-oriented comedy about a professor and a young woman with superpowers from Pegasus Films with company founder Raymond Wong as producer and lead, has been snatched up by Lotus Five Star in Malaysia, distributors in Greece and Poland. Airline rights have been sold to Emphasis Media for distribution on airlines across the globe.

Helmer Yip, known for his action dramas including Ip Man and its sequel, and the recent 100 million yuan ($15.4 million)-grossing reimagining of A Chinese Ghost Story, will direct the effects-heavy feel-good movie with a largely unknown cast. Filming will begin in June in Hong Kong for a late 2011 release in Hong Kong and China.