French Football Federation Wins Lawsuit With Sportfive Over Nike Deal

The French Football Federation "can exhale" after a judge ruled in its favor in a record €50M ($65.7M) lawsuit filed against them by marketing agency Sportfive, according to Etienne Moatti of L'EQUIPE. Sportfive, which was the former marketing agency of the FFF, believed it should be awarded €50M for "its work on the Nike contract." The deal with Nike is worth €42.6M ($56M) to the FFF through '18. The FFF did not believe it owed the agency anything, as it believed it played no role in the agreement with Nike. The court agreed, and Sportfive will not be receiving anything (L'EQUIPE, 9/14).