No Impact Man: The Book

No Impact Man: The Movie

Site Credits

December 24, 2007

Don't save the planet

The title is unabashedly stolen from a post by George Marshall on Climate Change Denial. His point is that begging the world's population to "save the planet" is a downer and not a message that will ever translate into real social change.

"Even if you hate this kind of ad-marketing language, read this and
seriously tell me that it doesn’t work better than pleading with people
to ‘give it all up and save’.

A lighter lifestyle is the smart, cool,
intelligent and healthy way to live. Don’t be tied to outdated and
dangerous 20th century ways of living. Live light because it will make
you feel complete and free.

When you choose to live light you are
setting the pace for the 21st century. You will see the people all
around you trying to catch up. And when they do we can all work
together to build a world that is cleaner, fairer and happier and that
you will be proud to leave to your children."

----------

Colin Beavan (that's me!) is now leading a conversation about finding a happy, helpful life at Colinbeavan.com. If you want to know how people are breaking out and and finding authentic, meaningful lives that help our world, check it out the blog here and sign up to join the conversation here.

TrackBack

Comments

Don't save the planet

The title is unabashedly stolen from a post by George Marshall on Climate Change Denial. His point is that begging the world's population to "save the planet" is a downer and not a message that will ever translate into real social change.

"Even if you hate this kind of ad-marketing language, read this and
seriously tell me that it doesn’t work better than pleading with people
to ‘give it all up and save’.

A lighter lifestyle is the smart, cool,
intelligent and healthy way to live. Don’t be tied to outdated and
dangerous 20th century ways of living. Live light because it will make
you feel complete and free.

When you choose to live light you are
setting the pace for the 21st century. You will see the people all
around you trying to catch up. And when they do we can all work
together to build a world that is cleaner, fairer and happier and that
you will be proud to leave to your children."