Way Out West is a three-day music festival held in Gothenburg, Sweden, during August that plays host to a variety of popular music artists mainly from the rock, electronic and hip-hop genres. In 2011 Way Out West was awarded Most Innovative Festival at the MTV O Music Awards.

Way Out West is a festival that is in a big city with all its advantages. With a rich array of cultural, sports and events, and with good transport links and accommodation facilities, we try to utilize and add to what is already there. Call it resource efficient. Gothenburg has a little nasty called "the wo...