Brand Battle- LA Fitness vs 24 Hour Fitness

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Millions of customers around the country are becoming health conscious and flocking to their local fitness centers to get started on accomplishing their New Year's resolutions. This month, Brandify analyzed two chains in particular--LA Fitness and 24 Hour Fitness-- to guage local interest for mobile-first users around nearby locations. And while one brand had significantly higher search traffic overall, it was mobile optimization that reigned and helped the winner dominate in almost every category. Read our full Brand Battle on Street Fight to learn which brand mobile consumers prefer and why.