For Love & Lemons

For Love & Lemons is a Los Angeles fashion brand cultivated in the principles of confidence, femininity, and individuality. Specializing in ready-to-wear, knitwear, lingerie, and swim. Founded by Gillian Kern and Laura Hall.

For Love & Lemons founders, Gillian Rose Kern and Laura Hall, began their lifelong friendship when they were little girls in the foothills of Jackson Hole, Wyoming. It was here they discovered their first successful business – a lemonade stand. They quickly became the talk of the town with their high energy attitudes and unique style of lemonade. But it was less about the lemons, and more about the love. With an unprecedented amount of inspiration, about a thousand design sketches and a newly discovered take on their design aesthetic they returned to the United States and immediately began hand sewing the first For Love & Lemons collection. And it was from here that the Southern California lifestyle brand was born.