Why we need to optimize website with GZIP compression?

What is GZIP Compression? Why we need to optimize website with GZIP compression?

Website Compression is powerful way to save bandwidth and speed up your website. After launching my websites, when one day I had tested my website on Google Insight then I realized my website loading time was not up to the mark according to Google requirements. Google test reports recommended me to use GZIP compression to speed up my website loading time.

What is GZIP Compression?

I would like to explain first about what is content encoding?. When you request to browse a website for example ( www.klfreelancedesigner.com/index.html ) your browser talks to a web server. The conversation goes a little like this:

So like this you get your required web file on browser. The heavier file you have, the more loading time it will require to show you on your browser. In 350KB file there would be a lot of HTML codes, CSS files, and Javascripts codes. So we need to ZIP the file on our server after receiving the request from browser. When browser will receive the compress file from server, it will extract it and will display the file quickly which will save your bandwidth and loading time. All this process called GZIP compression.

Google and Yahoo use GZIP compression. A modern browser is needed to enjoy modern web content and modern web speed, so GZIP encoding will help you to improve your website SEO.

How to check my website server has GZIP enabled or not?

Once you uploaded your website on your server you can check first your website on Google Insight tools, if your website is heavy and your webserver GZIP is disabled you will see in the result. There are some other 3rd party Tools where you can check your website GZIP status.

After enabling the GZIP compression on your server, please test your website by using above mentioned tools. Enabling compression is one of the fastest ways to improve your site’s performance as well as it will help you to improve your SEO ranking.