Enables easy integration of Bee7’s in-game iOS and Android rewards system in the early stages of game design
Offers the 490,000 developers who use Cocos2d-x the opportunity to prioritize retention and engagement while making their game

LONDON;SAN FRANCISCO;BEIJING – Cocos2d-x, the world’s number one open source game development engine from Chukong Technologies, today announced a partnership with Bee7, the native mobile game rewarded re-engagement system - paving the way for developers to boost retention and engagement in their mobile games.

Under the partnership, Bee7’s iOS and Android in-game rewards system will be included in the Cocos2d-x SDKBOX developer toolkit. Developers using the Cocos2d-x platform can now easily access and integrate Bee7 in the early stages of building and testing their game, as part of a suite of tools. With its rewards system, Bee7 offers game makers using Cocos2d-x the ability to wrap retention and re-engagement into their advertising strategy before their game is launched.
Created by global publisher success story Outfit7, Bee7 is the in-house solution that helped grow the Talking Tom and Friends apps to 3 billion downloads.

How Bee7 works on Android

John Rankin, Managing Director of Bee7 Limited, said: “With acquisition costs rising, developers need to stay focused on ways to keep and engage valuable players. With Bee7 in the Cocos2d-x SDKBOX, developers can do exactly this by easily integrating our in-game reward system alongside other tools, as they create and test their game.”

Kai Zhao, General Manager of Chukong USA, said: “Our SDKBOX toolkit is designed to make it simple and painless for the 490,000 developers worldwide who rely on Cocos2d-x to be armed with solutions that help make games thrive. With Bee7 in our suite of tools, we’re offering our developers a chance to solve the commonly faced headache of high user drop-off rates.”

About Bee7:
The Bee7 Native rewarded re-engagement system helps mobile game developers acquire, engage and retain high value users on iOS and Android. Users choose to discover new games within the Bee7 Native re-engagement system within the titles they love playing, when it suits them. By rewarding users for actual gameplay and/or viewing videos, Bee7 not only drives cross promotion, but also boosts retention with continuous re-engagement. Designed to encourage valuable players to stay and spend in both the publishers’ and advertisers’ games - for better monetization.

Created by multinational entertainment company and game developer Outfit7 to help other developers overcome the challenges of making profitable games, Bee7 uses the same technology that helped propel Outfit7 from a start-up to achieve in excess of 3 billion downloads and 250 million MAU. Bee7 is part of Outfit7 Group and includes Bee7000 Limited, Bee7 Limited, Bee7 Incorporated.

About Chukong Technologies
Chukong Technologies is a leading mobile entertainment platform company that drives and maintains a healthy development ecosystem, provides users with excellent digital content, and pushes the digital entertainment experience forward.

Chukong has helped some of the world’s largest mobile developers navigate the complexities of the Chinese mobile market, as well as published many of the most popular mobile titles in China, such as the Fishing Joy franchise. Chukong Technologies aims to become a leading digital distribution company and is currently expanding its infrastructure and partnerships to facilitate new business opportunities. Headquartered in Beijing, China, the company also has operations in Tokyo, Seoul, Taipei, and Menlo Park, California.