Engineers and programmers respond to companies that respect them. One way to show resepect is bigger monitors.

So says John Josef "Sef" Kloninger, recounting the exit interview he performed as engineering manager when a team member quit. "Why are you leaving?" "Because they have bigger monitors." But monitor size wasn't as important as the respect it showed to the engineer and how they value his time by providing better tools.

Another example? Email addresses. It's your identity to the world, and cramming everyone into the "last name and first initial" box betrays a rigidity unattractive to modern tech stars with multiple job offers. Culture comes from the top, and a lack of respect or understanding of technology and the people who power same shows in many different ways, including monitor size.

Monitors matter

And this is exactly why every single person at my company has either dual 30? monitors or triple 27? monitors (dual 30?s for mac guys and triple 27?s for the PC guys).