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Wilkinson Sword backs Movember for third time

Wilkinson Sword, the shaving brand, has renewed its partnership with charity Movember, aiming to increase sales while raising money for The Prostate Cancer Charity.

Wilkinson Sword: renews support for the Movember charity

The brand will launch a Movember campaign, partnering with a men's weekly magazine, alongside PR activity.

Promotional activity will involve an experiential campaign running from mid-October, creating "shaving events" across the UK, while money-off vouchers will be given to consumers to drive in-store sales.

It is the third year the shaving brand has supported Movember, the charity event that encourages men to grow a moustache for the month of November, raising money and awareness for The Prostate Cancer Charity.

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