What Is VOC-Free Paint & GREENGUARD Certification?

VOCs are Volatile Organic Compounds which can have significant vapor pressure that can negatively affect the environment and human health. VOCs can originate from plants, or can be man-made, but they are found everywhere. VOCs are regulated by the United States Environmental Protection Agency.

GREENGUARD Certification programs were started by the GREENGUARD Environmental Institute due to the worldwide demand for healthy, sustainable products and buildings. Consumers, designers and building industry professionals seeking legitimate standards for evaluating product sustainability claims can verify if a product has been GREENGUARD Certified. The GREENGUARD Environmental Institute is a well respected industry-independent, non-profit organization that establishes acceptable indoor air standards for indoor products.

Q: What do you get when you combine VOC-free paint with a GREENGUARD Certification?

A: The Freshaire Choice™, the first paint that doesn’t smell like paint.

You can choose from Freshaire Choice’s 66 gorgeous colors and feel better knowing that the cleaner air inside your home is good for your family because the paint is GREENGUARD Certified.

Freshaire Choice™ paints are available at Friedman’s Home Improvement, so when you come visit any of our stores in Santa Rosa, Sonoma, or Ukiah, ask any of our friendly staff to help find the right paint for you. Friedman’s Home Improvement, where you’ll get the lowest price and local advice.