22.8.10

18.8.10

“It’s not science the way most of us have practiced it in our careers. But we all realized that we would never get biomarkers unless all of us parked our egos and intellectual-property noses outside the door and agreed that all of our data would be public immediately.”

"It's an incredibly consistent effect," Mr. Keltner says. "When you give people power, they basically start acting like fools. They flirt inappropriately, tease in a hostile fashion, and become totally impulsive." Mr. Keltner compares the feeling of power to brain damage, noting that people with lots of authority tend to behave like neurological patients with a damaged orbito-frontal lobe, a brain area that's crucial for empathy and decision-making. Even the most virtuous people can be undone by the corner office.

Mr Yurista feels by digitising his life, he no longer has to worry about dusting, organising and cleaning his possessions. And he says his new intangible goods can continue to live on indefinitely with little maintenance.

The laws and expectations of our civilized society are designed to keep physical violence to a minimum. And for good reason: physical violence is, you know, destructive. So men are expected -- indeed required -- to avoid and deflect confrontation, and to resolve conflicts without resorting to violence. And when they do, they get called pussies. Nice.