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Case study Oxera - Beyond the Bottom Line

Animation looking into how business can become more purposeful

Oxera are a consulting company advising government bodies, corporations and lawyers around the world, with offices in Amsterdam, Berlin, Brussels, London, Milan, Oxford, Paris and Rome.

They have a reputation for credibility and integrity among key decision-makers, such as policymakers, regulators and courts.

Oxera commissioned us to create a 2 minute animation, introducing the concept, ‘Beyond the Bottom Line’. This is their look into how the effects of business transcends profit or shareholder returns, impacts a wider society and how ‘guardianship of the global environment’ can be developed.

The concept of the video was based around the idea of a literal ‘bottom line’, which is used as a focal visual throughout. The audience follows this line from start to finish, leading them through the narrative, with content flowing from it.