As we mentioned earlier, LG Electronics largely elbowed its way to Android prominence with it latest batch of devices. We had an opportunity to formally look at LG’s G Flex, and the experience was just as eye-opening.

Gotta admit, the internals are juicy. It sports a 2.26 GHz quad-core Snapdragon chip, and packs in all the radios and stuff one would expect in a high-end Android phone: Bluetooth 4.0 LE, wi-fi 802.11 a/b/g/n/ac, GPS. The cameras are definitely not slouchy, with a 13 MP autofocus snapper in the rear and a 2.1 MP unit in the back. Top of the line requisites like LTE and a 3,500 mAh battery are present to partner with the 32 GB memory.

Cool innards aside, the physical presentation is where it will most likely stand out initially for most. It cuts an imposing figure, and wears the label “phablet” (yeah, I said it) quite well, embodied in the 6.32″ x 3.21″ x 0.31″ and stated 6.24-ounces frame. But it’s The Curve that visually defines this phone. The phone features a tangible parabola that tapers uncompromising into the 1280 x 720, 6″ HD flexible OLED Gorilla Glassed display.

The device is sleek, with its signature curved chassis and slim profile being easy on the eyes. The USB port is centered at the bottom, and the sides are delightfully bereft of buttons, as the ON button is placed on the back. The grey finishing defines it quite well, and the device feels natural in the right hand despite its non-diminutive size.

And y’all just have to forgive me for getting a bit caught up in the screen. It’s supposed to be indicative of the future of curved displays, a feature that is supposed to be enhance the enjoyment quotient. Coupled with the excellent screen, the whole structure does seem to work, though I feel those looking for something that changes the fabric of life as we know it might be a little let down. In other words, the flexible screen (along with the self-healing capabilities of the back) works well, but might not yet be a set-apart feature just yet.

The software suite also sets it apart. There is the needed Google suite, but above and beyond, that LG makes the crafty (and daresay, necessary) move to ensure customers have an opportunity to get immersed in LG’s massive consumer electronics ecosystem. Like the G Pad, the Flex works with other select LG devices and electronics. Miracast compatibility is another plus, and the device comes upgradeable to Android KitKat. In real-life use, the device is quite fluid, and doesn’t stutter under heavy lifting, and everything runs smooth.

Pauses? Folks coming from the G2 or other bigger flagships, might not be as enamored; I would have loved a bigger battery, and I will whine about available accessories. Still, it’s the first phablet I have ever wanted to be around for an extended period of time.