Half Moon Resort & Sugar Mill Restaurant

About This Project

DESTINATION MARKETING FOR A LUXURIOUS CARIBBEAN RESORT

COOL Creative led the brand refresh work for Jamaica’s 400 acre resort, HALF MOON RESORT. As one of the oldest luxury resorts in the Caribbean, COOL Creative maintained the iconic brand’s look and feel while updating some of it’s key touch points. The agency partnered with the marketing director to execute corporate stationary, develop an integrated marketing strategy and led cross-functional team collaboration. COOL Creative also managed the brand’s social media channels including Facebook, Instagram, Twitter, Pinterest and monitored TripAdvisor.

RELAUNCHING JAMAICA’S MOST HIGH-END AND OLDEST RESTAURANTS

The agency’s close relationship with the Half Moon team led to their role in rebranding Sugar Mill Restaurant, Jamaica’s only high-end steak house situated on one of the oldest sugar plantations on the island. COOL Creative designed a sensorial solution to the branding including logo design, brand messaging, stationary design and an innovative menu solution as described here.