Red Bull to enter game publishing

Energy drink maker Red Bull is surprisingly entering the world of video game publishing, with news that it will co-publish a new title called “Red Bull Crashed Ice Kinect.” Microsoft will co-publish the title that will be headed to Xbox Live Arcade with Red Bull.

The title is a virtual version of the company’s Crashed Ice event, which is basically like ski-cross on ice skates. The title will be developed by Bongfish, which is the team best known for Harms Way (which was the Doritos-funded title that came out for free last year). The developer also is known for a snowboarding game called Stoked: Big Air Edition which, after all of the updates, turned out to be much better than the reviews might have led one to believe.

The title will use the Kinect, which should make it a very interesting experience when it arrives this winter. An exact release date is unknown, as are Red Bull’s plans for additional titles in the future.