Social media security: what’s your strategy?

In our ever-connected world, there is no greater currency than reputation. Social media has given companies an opportunity to engage with consumers in a totally new way, but this new and totally transparent channel of communication also holds unique risks that could potentially damage your brand name when handle poorly.

Making sure that your company’s social media strategy is engaging customers in proactive and genuine way is the first step in using this technology to its potential. Making sure it’s secure is just as important.

What are the risks associated with a lapse in security around your social media handles and accounts? Take for example Burger King’s social media catastrophe in Feb. 2013, when someone hacked into its twitter account and announced that it had been sold to rival McDonald’s. Without adequate focus paid to securing your social media accounts, you could stand to lose not only valuable Internet acumen, but also the personal information of your followers.