Events

Global issues can be looked at in this way. If we apply the iceberg model to global issues, we could say that at the tip, above the water, are Events, or things that we see or hear about happening in the world.

Innotransmer

Knetworks

UIMP 2.0

COMPROFES

Patterns

If we look just below the water line, we often start to see Patterns, or the recurrence of Events. Patterns are important to identify because they indicate that an event is not an isolated incident.

Software agents

Simulators

Structures

Like the different levels of an iceberg, deep beneath the patterns are the Structures or root causes that create or drive those patterns.

Internet of People Web 2.0

Internet of Things Web 3.0

Cloud Computing

Mental Models & Frames

Finally, at the very base of the iceberg are the Mental Models and Frames that have created or sustained the structures that are in place.

Mental models:

Systems theory

Conceptual approach

Science networks

Frames:

Globalization

Open innovation

Free interactions

We like to make every aspect of our life synchronize in the digital world, connecting the internet of things and the internet of people

TELMAR adds value applying Information and Communication Technology (ICT) to the logistics of each activity areas of the supply chain. The end result of the project has to be the design and planning of a Logistics Coordination Centre that integrates all tasks and specific technologies analyzed.

Finally, TELMAR analyzes and identifies technology providers and developers of new solutions for the logistics of marine renewable energy parks, preferably companies from Cantabria.

I am afraid next year WebSummit would have to move to another bigger venue. 2013 edition was sold out. I think I have known and met a lot of people there and let me suggest every technological base start-up in Spain and special in Cantabria schedule to go there and participate in the next edition. Please, if your start-up could be interested, don´t hesitate to contact me and maybe we could organize a group of start-ups to participate and give brilliant pitches there to get development capital that every of us need. There will be the most important venture capital companies of the world. It is worth, believe me.

Now, Let me to finish the last portion about my speech in WebSummit 2013

The Iceberg Model

We know that an iceberg has only 10 percent of its total mass above the water while 90 percent of it is underwater. But that 90 percent is what the ocean currents act on and what creates the icebergs behavior at its visible tip. The important thing to understand is that in solving problems, the greatest leverage is in changing the structure applying deep ocean currents to move the iceberg, which will change the events at its tip.