SSRN Author: Tracy Van HoltTracy Van Holt SSRN Contenthttps://www.ssrn.com/author=3544751
https://www.ssrn.com/rss/en-usFri, 24 Jan 2020 01:15:06 GMTeditor@ssrn.com (Editor)Fri, 24 Jan 2020 01:15:06 GMTwebmaster@ssrn.com (WebMaster)SSRN RSS Generator 1.0REVISION: The Return on Sustainability Investment (ROSI): Monetizing Financial Benefits of Sustainability Actions in CompaniesPractitioners and researchers struggle with valuing the return on sustainability investment (ROSI). We apply a five-step methodology that systematically monetizes sustainability actions to answer a key question: Do sustainable practices lead to a positive financial return for the business? We demonstrate the versatility of this methodology by monetizing potential and realized financial benefits via mediating factors (i.e., financial drivers) across two types of industries: Brazilian beef supply chains that committed to deforestation-free beef and the automotive industry, where companies were working to make manufacturing operations more sustainable. The companies participating in our cases found substantial value from implementing sustainability strategies. The beef supply chain yielded a potential net present value (NPV) between 0.01 percent to 12 percent of annual revenue, depending on the supply chain segment. For one automotive company, the five-year NPV based on realized ... https://www.ssrn.com/abstract=3465637
https://www.ssrn.com/1860099.htmlThu, 23 Jan 2020 16:15:01 GMTREVISION: The Return on Sustainability Investment (ROSI): Monetizing Financial Benefits of Sustainability Actions in CompaniesPractitioners and researchers struggle with valuing the return on sustainability investment (ROSI). We apply a five-step methodology that systematically monetizes sustainability actions to answer a key question: Do sustainable practices lead to a positive financial return for the business? We demonstrate the versatility of this methodology by monetizing potential and realized financial benefits via mediating factors (i.e., financial drivers) across two types of industries: Brazilian beef supply chains that committed to deforestation-free beef and the automotive industry, where companies were working to make manufacturing operations more sustainable. The companies participating in our cases found substantial value from implementing sustainability strategies. The beef supply chain yielded a potential net present value (NPV) between 0.01 percent to 12 percent of annual revenue, depending on the supply chain segment. For one automotive company, the five-year NPV based on realized ... https://www.ssrn.com/abstract=3465637
https://www.ssrn.com/1839413.htmlWed, 06 Nov 2019 21:02:10 GMTREVISION: Sustainable Purchasing Patterns and Consumer Responsiveness to Sustainability MarketingDo on-package sustainability claims lead to both better product performance and category growth (and thus to a better world)? We conducted a large-scale study of actual consumer purchasing behavior using IRI retail scanned barcode data at point of sale from 2013-2018. We analyzed 36 consumer packaged goods (CPG) categories, representing 41% of total CPG dollar volume. We used this to calculate that 51% of the growth in the in-sample CPG market came from sustainability-marketed products. Shares of sustainability-marketed products grew across categories, and at the expense of conventionally-marketed products and in some categories are moving from niche to mainstream. In a detailed analysis of sustainability messages from five select categories representing high and low market shares, the most salient messages were category specific, with organic being the most pervasive. Legacy brands that adopted sustainability messages were benefiting from much of the sustainability marketed dollar ... https://www.ssrn.com/abstract=3465669
https://www.ssrn.com/1838115.htmlSat, 02 Nov 2019 07:37:12 GMTREVISION: Sustainable Purchasing Patterns and Consumer Responsiveness to Sustainability MarketingDo on-package sustainability claims lead to both better product performance and category growth (and thus to a better world)? We conducted a large-scale study of actual consumer purchasing behavior using IRI retail scanned barcode data at point of sale from 2013-2018. We analyzed 36 consumer packaged goods (CPG) categories, representing 41% of total CPG dollar volume. We used this to calculate that 51% of the growth in the in-sample CPG market came from sustainability-marketed products. Shares of sustainability-marketed products grew across categories, and at the expense of conventionally-marketed products and in some categories are moving from niche to mainstream. In a detailed analysis of sustainability messages from five select categories representing high and low market shares, the most salient messages were category specific, with organic being the most pervasive. Legacy brands that adopted sustainability messages were benefiting from much of the sustainability marketed dollar ... https://www.ssrn.com/abstract=3465669
https://www.ssrn.com/1837076.htmlTue, 29 Oct 2019 09:48:26 GMT