In a book that combines psychology and sociology with an insightful understanding of human interactions, Ori and Rom Brafman have written a compelling narrative that helps us to understand the magic behind those moments when we form an incredible connection with other people, or which cause us to become fully engaged in whatever we are doing.
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IN COUNTLESS STUDIES, PSYCHOLOGISTS HAVE DISCOVERED A SURPRISING FACT: For decades they assumed that people who face adversity?a difficult childhood, career turbulence, sudden bouts of bad luck?will succumb to their circumstances. Yet over and over again they found a significant percentage are able to overcome their life circumstances and achieve... more...

Why are we more likely to fall in love when we feel in danger?
Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?
Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence... more...

You know the feeling. You meet someone new?at a party or at work?and you just hit it off. There is an instant sense of camaraderie. In a word, you ?click.? From the bestselling authors of Sway, Click is a fascinating psychological investigation of the forces behind what makes us click with certain people, or become fully immersed in... more...

A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone ?important?? Why are we more likely to fall in love... more...