What Do Colors Say?

Maximize marketing strategy success by analyzing your “branding” colors and how they coordinate with the strategic marketing plan.

RED is the obvious choice for conveying heat, but some argue “red” tells consumers to stop so often a deep gold color like Dairy Queen uses in its advertising is a more popular designer choice.

Hear The Voice of Your Brand’s Colors

Few logos use the colors pink and purple, because some designers believe these colors speak to primarily the female audience. DREAMFly Marketing calls for common sense with strategic marketing and logo design. If you want warmth and calmness or royalty, wealth and to communicate with the affluent pink or purple respectively might be solid choices.

Remember strategic marketing works when you coordinate every piece of business – your company message, logo design, logo colors, letterhead, advertising and every portion of your marketing.

Logo Designs That Successfully Communicate Positive Messages

Don’t design for your eye – design for the buyers!

DREAMFly Marketing Team Member David Cecere chose Purple (PMS 2607) and a yellowish gold (PMS 109) to convey the upscale, “top-shelf” positioning of this line of oven-ready natural cut fish fillets for his client Fishery Products International.

The font with this logo was also critical to convey the elegant nature of the product not only in design but also with the font.

For Serinos Italian Foods, David used green (PMS 554) and an orange/red (PMS 1805) not only to communicate the fresh homemade Italian pastas and sauces, but the colors also tied in the colors of the Italian flag.

The golden yellow allowed the company name to stand-out and jump off the page. The colors convey power, fun and health. Greens and blues are heavily used by banking institutions and business-to-business companies.

The traditional Red, White and Blue approach really spoke for the Cherry Street Fish Market communicating it as a great american, fresh seafood company.

The use of white (absence of color) conveyed that the fresh seafood market is clean matching the strategic marketing of the company. Likewise, this is why the logo design is simple and uncluttered.

About Camden Smith

Camden Smith has written 77 posts for Marketing Magnetics.

Camden Smith owns DREAMFly Marketing with 13 years in strategic marketing and television journalism. Her cutting-edge, aggressive marketing skills have earned her numerous awards. Smith lives in Naples, Florida her dog and two cats.

We used green in our logo for financial services, because green infers growth – but I’ve never seen the full color and definition list – interesting!

Krista

We used a mix of yellow and orange connecting with our message that we are active and vibrant – I think it works.

Etanner53

Camden I know your favorite color is pink – mine too….but I still like the revised Dreamfly logo!

Sherman

Well I’m not crazy about pink – glad to know others are – my favorite color for logos in looking at the ones posted here is a bright teal blue like the Internet Explorer icon – it just appeals to me not sure I think of it as calming – it just sticks out without being overly bright. Anyone else?

Sherry Rale

Personally, I love that Serino’s logo. That I think is the only time I have seen a green and red used where it doesn’t look like Christmas – kudos to the designer.

Camden Smith

Etanner 53, Liz and Krista,
Sounds like you all did exactly what you should do when creating a logo – you thought first! Congrats. Keep in mind colors, design style, font and layout are all part of making sure your logo successfully connects with consumers to convey your company’s branding message accurately. - thanks for your comments! – Camden Smith, DREAMFly Marketing

Michael Straface

Red as stop – good point – maybe that’s why American Cancer Society uses red?? Just a thought…

Msmith9176

Interesting article about color and your logo. I wish we had this information when we chose our colors, but luckily I think we ended up with the right ones.