The seal of quality for vegan and vegetarian products

The V-Label is an internationally recognised, registered symbol for labelling vegan and vegetarian products and services. For consumers, it is a simple and reliable guide to help them when they are shopping. With the V-Label, companies promote transparency and clarity.

Numerous brands already carry the V-Label

The V-Label helps you to identify vegan and vegetarian products and services. For consumers, it is a simple and reliable guide to help them during their daily shop and gives them the clarity they need.

With the V-Label, companies help to promote transparency. Standardised criteria and inspections ensure that the V-Label is a unique seal of quality for vegan and vegetarian products and services all across Europe.

The benefits of the V-Label at a glance

Confidence

Clarity

Standardised criteria for vegan and vegetarian products

Guidance

Easy decisions at a glance

What consumers are saying about the V-Label

Johanna, 33Easy Guidance

For me, the V-Label is an easy-to-understand guide that makes everyday life much easier. It saves me time and effort when I’m shopping because I no longer have to scrutinise the list of ingredients and can see at a glance which products I want to buy.

Timo, 29Consistent Criteria

The V-Label provides clarity on the market for vegan and vegetarian products. I can rely on standardised criteria that apply internationally and I don’t have to worry about companies mislabelling products according to their own criteria.

Renate, 58Reliable Inspections

Since products carrying the V-Label are regularly checked by independent bodies, I now have reliable assurance that these products really are vegan or vegetarian. This confidence gives me a positive feeling when I’m out shopping.

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