Kris Herbert

Radio is the original social medium, and with the explosion of digital social media it’s been just as successful at gathering communities of fans around it in the online world as it has offline. Real opportunity exists for brands looking to leverage these audiences and connect in meaningful ways

In this story, featured in Idealog #32, Kris Herbert meets the Cantabrians who are reinventing their city. Although the Idealog issue hit the shelves just as the 6.3 earthquake struck Christchurch, the story provides a valuable insight into the fantastic ideas being generated by various groups in Christchurch, ideas that are now more important than ever.