60 YEARSOF COMMUNICATION

A daily rapport with the public

CONSTANT CONTACT

SHARING OUR VALUES

"San Benedetto has always communicated its products and initiatives via the values which best represent our company."

OUR LASTING COMMITMENT

TRANSPARENCY

In the 1990s, San Benedetto began reaching out directly to its consumers with communication that embodied the principles and values of the company. Today, San Benedetto promotes new drinking habits based not only on our products but also on our vision as a company, via significant investment and an articulated strategy. Communication is not just a question of conventional TV and press adverts. It also includes the web and social media, product placement and brand entertainment.