Help our planet (and your wallet) by making the switch to a reusable coffee cup

Your morning brew definitely isn’t a crime, but it’s no secret that disposable coffee cups are doing some pretty serious damage to the planet. Australians are up there as being some of the worst offenders, with our absentmindedness sending around one billion takeaway coffee cups to landfill every year. In an effort to jog your memory, Brisbane City Council is offering a great incentive to get you into the habit of choosing to reuse, starting with just one part of your routine – the daily coffee hit.

After a successful first round, the Reusable Cup Campaign is back in action, placing emphasis on the tangible difference that we can make to the earth’s wellbeing just by making one simple switch. The idea is humble in nature but comes with a big impact – get more Brisbane folks using reusable cups by offering 100 eager cafes a set of free KeepCups to give away to their most loyal sippers still using disposable cups. This isn’t just a token gesture – with mass participation, the campaign has the potential to keep more than one million single-use cups out of our city’s bins.

So what else can you do to support this new movement? The next time you’re using your own reusable cup, snap a photo and add the hashtags #reusebne and #brisbanecitycouncil and you might see your picture pop up on one of the city’s rolling digital billboards. Trust us, once you get into the swing of reusing it feels darn good – not to mention there are also loads of cafes that offer discounts for people that BYO cup. One small change can often lead to a chain reaction, which is what the campaign also hopes to achieve – because once you’re in the habit of doing something actively sustainable, it can easily kickstart more clean and green routines.