Monthly Archives: July 2010

Several people ask me, ” What are the secrets to marketing success” that we are missing out on. I pondered over this question a bit and it took me some time to pin-point specific areas for success, as every business … Continue reading →

In every client interaction, you are usually selling something. Based on you closing all these conditional sales, the client eventually gives you the coveted PO and buys your product/service. It is important to set expectations and objectives very clearly ahead of … Continue reading →

You have a great product idea and you have the best of technical resources to build your product, but what would be the 4 things(in marketing) that you can’t miss out on, while planning your marketing strategy? Here are my thoughts1) Get … Continue reading →