7:33 PM,
Sep. 10, 2011

Lisa Dob (left), franchisee of Jersey Mike?s Subs in Parsippany, is joined by her mother, Kelly, a breast cancer survivor, at the shop.

Written by

Dave Garey | For NJ Press Media

A splash of pink has burst upon the scene at Jersey Mike's Subs, appearing on everything from food counters and wrapping paper to take-out bags, cups and T-shirts.

The alteration in decor ties into a six-month commitment by the sub sandwich chain to raise at least $350,000 for Susan G. Komen for the Cure, the foundation dedicated to fighting breast cancer through research and public awareness.