Before we started building 20/Twenty, we interviewed over a 100 marketing and social media managers who were users of different listening platforms. We found a very interesting thread running through the experiences most marketers had with Listening Platforms.

Stage 1: Encounter aggressive sales pitch

Stage 2: Sign up

Stage 3: Struggle through set up

Stage 4: It’s ready to use!

Stage 5: Hmm…it’s too complicated.

Stage 6: Give it to the intern / account executive.

Stage 7: Ignore the PDF reports that the intern / exec emails once a week.

With this learning in mind, we vowed to build something that is super intuitive and easy to use. Our clients believe we have succeeded in doing so! Find out more here.