How To Create A Social Media Strategy For Your Blog

It’s important to create a social media strategy for your blog. If you are wanting to learn how to market and promote your blog without spending a ton of money on advertising, you’ve come to the right place.

Developing a cost-effective social media strategy is absolutely possible when it comes to marketing a blog!

I went from 5 thousand monthly page views on Pinterest to over 500 thousand Pinterest page views in 1 month

What that amount of Pinterest page views do for my blog traffic is massive, sending thousands of new visitors to my website every day, resulting in thousands of new subscribers and customers.

I created this social media strategy and bundled it into a downloadable planner which you can have a copy of!

By following this social media schedule I more than tripled my traffic and engagement within the first few days, and grew my followers and email list substantially along with it.

For Your Blog To Succeed, You Are Going To Need To Create A Social Media Strategy. Have Mine!

Taking the time now to sit down and plan where you want your blog to be a year from now is important.

What are your goals?

How many followers do you aim to reach each month on each social network?

How many page views will you gain each month?

What can you do every day to reach these goals?

Start by downloading my free social media strategy planner, which is available for free in my members-only resource library, called the HerPaperRoute Profitable Blog Toolkit.

This printable (and fillable!) guide will help you plan your ideal social media schedule, as it includes suggestions of daily and weekly blog and social media duties, as well as a yearly goals checklist.

As a member, you will also get a free copy of my Haute Hashtags ebook, and other helpful tools.

Promote The Heck Out Of Your Blog Posts – Tips To Triple Your Traffic

You should be posting to your social networks every single day, several times a day.

And not just posting your own content, but other people’s content as well.

In addition to posting content, don’t forget to regularly engage with people and other bloggers in your niche too.

You may be thinking “Woah! That sounds like too much of a time eater! When will I have time to actually blog?!”

Fear not! Thankfully there are tools that can automate the process of social media content scheduling for you.

Content Scheduling: There’s An App For That

Facebook, Twitter: I use SmarterQueue and it is THE BEST tool for putting your social media marketing on auto-pilot. Known as the app that is “better than Buffer and better and cheaper than MeetEdgar,”

SmarterQueue allows you to set up posts for Facebook, Twitter & Instagram that can be scheduled and then re-posted on autopilot.

So you don’t have to re-create posts for your evergreen content, which was something that annoyed me with Buffer. If you want to grow your network and business following its essential that you be posting content to social media consistently, and this app makes this possible.

Instagram: I use Planoly to schedule Instagram. The free account allows you to plan, design and track your Instagram posts and the premium accounts allow you to do even more – including create a shoppable Instagram account so you can sell items right from your account.

What Are The Best Times To Post On Social Media?

You’ve probably seen those infographics on Pinterest telling you what time of day is best to post online for maximum engagement and visibility.

They tend to say it’s best to post on Facebook between 1-4pm and Twitter between noon-5pm.

Well, I’m going to be frank here…that information is bullshit!

Whaa?? Read on.

Restricting your posts to those time parameters is bullshit because what’s 9am to you in your timezone in California is 1pm in Halifax, 5pm in London, and 2am in Australia.

The truth is ANYTIME is the right time to post on social media, as SOMEONE is awake and online SOMEWHERE in the world at any moment.

That’s why I recommend posting at all times of the day and night.

Those infograph time – to – post parameters are nice if you only want to be seen by people in your exact time zone, but if you want to be seen online globally, those time parameters are actually quite limiting!

How Much Should I Post On Social Media?

In short, a lot! The more you post on Twitter, Google+and Pinterest, the better.

Best to keep Instagram, Facebook and LinkedIn to 2-3posts per day.

My free social media strategy planner below has a checklist to help you organize when to post, where. Get it here:

About The Author

Chelsea Clarke is a blogger and blog development strategist, with over a decade experience in marketing. Chelsea is the founder of HerPaperRoute and StartBloggingPros where she teaches entrepreneurs how to use marketing and blogging to grow their buisness. More About Chelsea

This was so helpful!! I have the hardest time finding things to post on my social media, I am a lifestyle blogger and have a hard time knowing what I should share with the few followers I do have. Have any advice? Thanks!

Hi, it can be tough to think up content to post, but you can share one blog post several ways, share a quote from it one day, a different quote the next, then share one of the affiliate links from it, and so on. A mix of your own posts, other people’es posts, affiliate links, cross-promotion to your other accounts ect! Check out my this post for some more help on that: https://herpaperroute.com/why-i-left-buffer-for-smarterqueue/

Very helpful article! I just started using both Tailwind and Boardbooster to see which one would work better for me. I have noticed an uptick in views, plus I’ve been getting more Pinterest followers as well.

That’s a super interesting and complete article! Thank you for sharing 🙂 I also share a lot my blog posts and my favorite tool for Instagram is Viraltag. Have you tried it? They are also great for Pinterest, although I agree that there’s nothing like Boardbooster… it’s gold!

Thank you so much for the great and helpful tips. I just started and it is a little overwhelming sometimes. I am using boardbooster already but I have no group board I wonder how to find them on pinterest.

Great post – thanks for sharing! Question: HOW do you use BoardBooster and Tailwind? I know I have my own unique way of using those tools, but always curious to hear exactly how others use them. Congrats on your success!

This is amazing, thank you! I’m one of those people who write content but I haven’t figured out how to promote my blog effectively so this post is helpful. Stupid question – when you say you should be pinning 40x a day, what exactly does that mean? Should I be pinning my posts to different Pinterest groups or…?

I know I need a ‘plan’….. my life is just so crazy with my day job that I really need to knuckle down and get more systems and schedules in place. Otherwise, not much is going to get done! Great post, Chelsea.