BREAKING: WRIGLEY: REDOUBLING TWIN IMAGERY

Published on August 11, 1997.

Wm. Wrigley Jr. Co. is updating its "double" theme by bringing back its famous twins in a campaign breaking Aug. 18 from BBDO, Chicago, for Doublemint gum. Images of twins, ranging from retro footage of 1950s-era sisters to senior male siblings doffing fedoras, are set to a new jingle.