Crest Whitestrips
Procter & Gamble Co. has made the pair its new spokespeople for its Crest Whitestrips in a deal P&G called the first major endorsement pact to follow the recently concluded 2002 Winter Games.

P&G announced an endorsement and appearance deal today that will have Ms. Sale and Mr. Pelletier serve as ambassadors for Crest's Healthy Smiles 2010. The program helps fund dental education and treatment programs for inner-city youths through the Boys & Girls Clubs of America.

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Jack Neff

Jack Neff, editor at large, covers household and personal-care marketers, Walmart and market research. He's based near Cincinnati and has previously written for the Atlanta Journal Constitution, Bloomberg, and trade publications covering the food, woodworking and graphic design industries and worked in corporate communications for the E.W. Scripps Co.