In the customer training world, L&D professionals often have
difficulty convincing their customers to complete coursework. This audience
consists of busy professionals who increasingly want training they can take at
their own pace, on their own time. While in theory this approach has benefits
for both companies and customers, in practice there can be real challenges in
trying to convince customers to prioritize this non-mandatory training over their
other pressing work tasks and deadlines.

In this session, you’ll learn techniques to overcome the barriers
associated with non-mandatory training and motivate your customers to make taking
your courses a priority. You’ll explore the strategies and tactics behind using
incentives to encourage people to complete training and understand the
different stakeholders who need to get involved in order to make them happen.
You’ll also learn how to use data to assess the effectiveness of your
incentives so you can adjust your approach when necessary.

In
this session, you will learn:

About specific incentives that can
encourage completion of non-mandatory training

Techniques for implementing incentives
across different organizations

How to use data to evaluate incentives

About the pros and cons of using
gamification as an incentive for completing coursework

Audience:Novice to intermediate designers, managers,
and directors.

Technology
discussed in this session:Learning management system (LMS) and gamification
software.

Linda Schwaber

Head of Training

Skilljar

Linda Schwaber is head of training at Skilljar. Her expertise lies in building
and growing onboarding and training programs at software startups. After
teaching for several years in K-12 and university settings, she shifted gears
and began to develop programs to help customers adopt and see the value in
B2B software purchases. Prior to joining Skilljar, a Seattle-based customer
onboarding and training platform, Linda managed customer onboarding and
enablement at Simply Measured, a social media analytics SaaS company.