Primal Gym

This is a branding, illustration and animation project I created and directed for Ryan & Zan. A couple who started an alternative gym specializing in Cross Fit, Kick Boxing and the Israeli self defense, Krav Maga. This was an all round great project to work on and I had total creative freedom to create a new image for a new kind of space to work out and learn. This is a gym with a difference, a focus on women, men and children of all ages, looking for self defense and healthy exercise and not just the hard-core gym types. The wolf is a primary focus on the philosophy and visual of the brand. I also created 3D animation sequence headers for their online videos.