The Intersection of Marketing + Technology

Location awareness has a lot of potential to tie the gap between digital and the physical world. The iPhone's integrated GPS clearly hints to the future of mobile social networking. Fire Eagle (a Yahoo product) aims to make updating your location easy.

The service is very simple and has only one true function. Tell the world where you are. Once you tell Fire Eagle where your location is, they allow third parties to tap in and use that same data. This way you don't have to update your location on 4-5 different sites, it is done automatically.

[Feed readers please click through to the post if you cannot see the video.]

Key Takeaways:

Social utilities, like Fire Eagle, are going to make network convergence a reality

The privacy settings that Fire Eagle uses are robust and should allay most fears of intrusion

The open API they are providing developers has picked up the adoption rate and made some major players take notice

Competition from Google/Apple/etc. will be quick to come about

As always, I want to know what is on your mind. If there is a video you would like to see me do just email me or leave a comment on the post.

Comments

Inside//Out: Fire Eagle

Location awareness has a lot of potential to tie the gap between digital and the physical world. The iPhone's integrated GPS clearly hints to the future of mobile social networking. Fire Eagle (a Yahoo product) aims to make updating your location easy.

The service is very simple and has only one true function. Tell the world where you are. Once you tell Fire Eagle where your location is, they allow third parties to tap in and use that same data. This way you don't have to update your location on 4-5 different sites, it is done automatically.

[Feed readers please click through to the post if you cannot see the video.]

Key Takeaways:

Social utilities, like Fire Eagle, are going to make network convergence a reality

The privacy settings that Fire Eagle uses are robust and should allay most fears of intrusion

The open API they are providing developers has picked up the adoption rate and made some major players take notice

Competition from Google/Apple/etc. will be quick to come about

As always, I want to know what is on your mind. If there is a video you would like to see me do just email me or leave a comment on the post.