Dual Branding Pays Off for Lincs Team

1 Stop Spas has enjoyed 30 percent growth in hot tub sales since introducing a second brand to its offering.

Adding a second brand of hot tubs to its product portfolio has paid off Lincolnshire-based 1 Stop Spas, which has seen a double digit increase in sales this year.

Named as Vita Spa’s top dealer in 2014, 1 Stop Spas took the decision to introduce the Marquis range of hot tubs, after moving to a bigger premises in March. 1 Stop Spas’ hot tub sales figures are now up by over 30 per cent on last year.

“It has been a busy year for us, but we have seen a good return on the expansion and we hope to continue to maximise our investments going forward,” comments director Chris Brady.

The company has also seen a steep rise in the sales of swim spas, having sold more than 30 in the last six months.

“The larger showroom has allowed us to display many more products and we now have 15 hot tubs on display plus two swim spas. Within two months of introducing the 16ft Vita Spa swim spa we sold two outright,” says Chris.

“Around 50 per cent of our swim spa sales have been combination packages which include a hot tub. We prefer to add value for our customers, rather than offer discounts, which seems to be a winning formula.” One of 1 Stop Spas most high profile customers, Olympic swimmer Sophie Allen, recently invested in a new 14ft Vita Spa swim spa from 1 Stop Spas, for use during training and coaching.

Chris adds: “We were pleased to welcome Sophie to the showroom and help her select the right swim spa to suit her requirements. As a high profile swimmer, Sophie will be endorsing the company and we look forward to working with her in the future.”