As cloud adoption of Atlassian customers continues to accelerate, we can see two important trends emerging. First, there is an early mover advantage for developers who build add-ons and integrations to meet this new customer demand. Second, there is a need for enterprise developers to have a path to customize and integrate their cloud SaaS products. Cloud add-ons and integrations are the largest developer opportunity since the Atlassian Marketplace began five years ago. During this keynote, Atlassian co-CEO Scott Farquhar, VP of Ecosystem Max Mancini, and Trello Group Product Manager Justin Gallagher will share what's new across the Atlassian ecosystem platform that can help you take advantage of what's next.

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Back to Confluence Future - What's New with Confluence Connect

Ben Mackie

Head of Confluence Engineering, Atlassian

Ben Mackie

Head of Confluence Engineering, Atlassian

Ben has over 15 years experience building and leading collaboration and intelligence solutions for global markets. He loves seeing the power of a platform deliver a consistently awesome experience to customers and developers. He is the Head of Engineering for Confluence.

Brian Swift

Principal Product Manager, Atlassian

Brian Swift

Principal Product Manager, Atlassian

More details coming soon.

Confluence Connect has added APIs and enhanced macros – but we didn't stop there. We've also introduced new types of add-ons: theming, workflows, and custom content. Confluence product manager Brian Swift will cover each of these, including the building blocks you'll need and examples of how to use them. He'll also show you how to integrate these types of add-ons with Confluence features to provide a great experience for users. There's never been a better time to create add-ons to satisfy more Confluence use cases!

Topics covered: Confluence, Atlassian Connect, Cloud

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Designing Add-ons for Atlassian Products, the Do’s & Don’ts

Lucy Denton

Designer, Atlassian

Lucy Denton

Designer, Atlassian

Lucy is a Sydney based UX Designer, with a background in computer science and multi-disciplinary design. Working in Atlassian's Ecosystem team, Lucy has the unique role of helping third-party vendors create well designed add-ons and integrations for Atlassian products.

Well designed and integrated add-ons are not only easier to use, but it's been proven that they also have higher adoption and retention rates. In this focused session from Lucy Denton, Atlassian’s Ecosystem UX Designer, we’ll discuss the the top three things you’ll need to design and build successful add-ons for Atlassian products.

Topics covered: Design, Usability, Cloud, Customer Experience

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How to Plan and Execute a Go-to-market Campaign for an Atlassian Add-on

Davin Pukulis

Director of Marketing, K15t Software

Davin Pukulis

Director of Marketing, K15t Software

My 15-year marketing career has been varied to say the least. I've spanned the disciplines of B2B and B2C, and straddled verticals as far-flung as software and specialty retail. I've been Director of Marketing for K15t Software for the past 1.5 years, leading a small team doing big things in the areas of content and brand to grow in the Atlassian ecosystem.

When it comes to releasing a new add-on to the fast-growing Atlassian Marketplace, building a great product is not the whole story. To have a successful launch and achieve sustainable early customer growth, you need to make a concerted effort both before and after release day to connect your product with those it offers value to. Davin Pukulis, Director of Marketing from marketplace vendor K15t Software will be sharing his insights on how to do just that. This practical guide will explore the strategy and tactics of a recently executed add-on go-to-market campaign, from initial concept on through the awareness, consideration, and decision phases of the buyer's journey funnel.

Topics covered: Marketplace, Go-to-Market, Marketing

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Marketplace Listings: How to Make Yours a Success

Christopher Parker

Marketplace Support Engineer, Atlassian

Christopher Parker

Marketplace Support Engineer, Atlassian

A near 3 year veteran at Atlassian I'm based out of the Amsterdam office providing Support as well as automation tasks for the Marketplace. I spent the first 2 and a half years as a DevTools support engineer focusing on Bitbucket Server and FishEye Crucible before moving on to the Marketplace Team.

If you build it, will they come? In today's app-centric world, marketplaces are becoming the focal point of marketing, and Atlassian Add-Ons are no different. Join Christopher Parker, Support Engineer for the Atlassian Marketplace, for an inside look at the Marketplace submission process. Hear insights about what we expect from vendors, and learn common blockers that vendors frequently experience. You'll also learn best practices for listing content and APIs that can help you turn trials into purchase.