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How to turn perfectly normal words into jargon

As marketers and public relations pros, our professional currency lies in the word-ology of our companies and brands every day. But when we start to run out of words, what do we do?

Make some up!

Or, as current marketing lexicon would suggest, we should hack them. That would be smartalicious—right?

There’s nothing more than the modernification of a profession in need of some real innovation-ninjas. Whether you spend most of your time on Facebook or you’re a twoiler, there’s a guide that can help you with your wordification efforts.