A spokeswoman for the service said: “Crews arrived to find a car which had left the road and collided with a lamppost.

“One passenger, a man, was in cardiac arrest. He was pulled from the wreckage before ambulance staff and the doctor commenced CPR at the roadside. Sadly, despite their best efforts, nothing could be done to save the man and he was confirmed dead on scene.

“Two other passengers were treated by ambulance staff at the scene. One suffered no apparent injuries whilst the other sustained suspected wrist and ankle fractures.

"Due to the nature of the incident, both were fully immobilised before being taken by land ambulance to Worcestershire Royal Hospital for further assessment and treatment.

“The driver of the car, a man, was assessed by ambulance staff but did not require hospital treatment.”

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