Audio Column by Sukey Howard

In this world of broadband connectivity, mainstream isn't mainstream any more there are accessible alternatives everywhere and choice seems infinite. What this means for business and what it says about our culture and the way it's evolving is explored and explained by Wired editor Chris Anderson in The Long Tail: Why the Future of Business Is Selling Less of More read here by Christopher...

In business, less will be more

There's a major shift in the way businesses offer their products to the public, according to Wired editor-in-chief Chris Anderson. His new book, The Long Tail: Why the Future of Business Is Selling Less of More, explores the ways in which our culture and economy are moving away from hits (popular products and markets), which reside at the...

‘Long Tail’ author takes a free ride

When Chris Anderson wrote his first book, 2006’s The Long Tail, he made some of his research, ideas and conclusions available free to readers of his blog. He was rewarded with thoughtful feedback and questions, not to mention a ready-made audience for the book. His new book, Free: The Future of a Radical Price, takes a page from that experience via case studies with a foundation of free,...