If you wish to connect with Baby Boomers online, we suggest you stop what you are doing right now and order this book. It provides the actionable framework you need to strategically plan engaging boomer-focused online campaigns. Dot Boom examines consumer behavior through the lenses of Developmental Relationship Marketing and a Meaningful Online Engagement model specific to mature adults.

This book shows you how to build integrated online campaigns that optimize the multi-touch-point, emotional, and experiential marketing techniques most effective with these consumers.