Social media continues to be a widespread phenomenon – it continues to grow both in terms of the number of people and businesses who use it as well as the number of platforms it encompasses. Insofar as its relevance to business is concerned, well, let’s just say that if you’re not social, you can’t possibly be competitive in the market as it exists in 2014. Why? Here are some insightful statistics courtesy of Jeff Bullas, social media guru and author, that will illustrate the importance and astonishing reach of social media: