One Community, moving in the same direction.
http://www.arlingtonsd.com/

Saturday, January 17, 2015

Market Segmentation

If life is like a box of chocolates than the target market
is a bag of mini Hershey bars.

Over the past several weeks we talked about marketing mix
and branding. Both are ways of discussing ‘Arlington’s Story,’ and how we
communicate that story to the potential customers of Arlington. How we break
those potential customers down into groups is called segmentation.