Website Design and Development

Website design and development - the strategic start

Whether you are working on a brand new business website, or looking to invigorate your current website and instill a new flavour - an articulate team of web professionals is an essential, foundational ingredient. SALT is well seasoned, and will not only meet your expectations, but exceed them.

Website strategy, foundation and architecture

We embark on your website development by examining what you are about as a business, and analysing your business objectives and strategy. This will serve to assist us in establishing an optimised website architecture in the form of a sitemap.

Website design

Once the sitemap is finally approved, SALT will begin the design process and you will be presented with a static design proof of your new website.

Website development

Once sitemap and design are approved, development and content loading we be the next phase of the project.

Website final testing and launch

The final phase of the website development will be proofing, testing and the final launch of your new website.

Campaign Landing Page Design

Optimised campaign landing pages are indispensible for effective, results-orientated online campaigns. A clear and concise business objective defines the purpose of the landing page which is built for a singular conversion objective.

Custom landing pages which are tailored to the objective of the campaign will boost your conversions and return on investment.

Website Optimisation

The process of website optimisation is the investigative process of looking at data and reporting on your website and then strategising and looking at areas of improvement in order to improve your conversion rate.

Website optimisation is an on-going refinement process and involves monitoring website performance and data and making adjustments to enhance the conversion rate.