Ryan Reynolds Is Hugo Boss Fragrance's Newest Face

Scarlett Johansson, is already the face of Dolce & Gabbana’s scent Rose The One, and now Ryan Reynolds is following his wife’s lead and jumping into the fragrance game himself as the newest face for Hugo Boss Fragrances. “Boss is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspects of their lives,” Reynolds tells WWD. “I’m honored Boss invited me to be the face of its new men’s fragrance.” Although Hugo Boss Fragrances has yet to release any additional details, a brand spokesperson confirms to PEOPLE that the actor will represent two new as-yet-unnamed scents under the classic Boss line. Tell us: What do you think of Ryan as the new face of Boss?–David Yi

While I am a huge fan of Ryan Reynolds, I wish he would stand up for American workers who are losing their jobs due to Hugo Boss’ decision to move its profitable Cleveland production facility in the US overseas. While celebrities and others continue to support Hugo Boss, they are leaving workers out in the cold and continue to turn down economic incentives offered from state and local officials. They are due to close its doors in April, resulting in the loss of more than 300 jobs- please Ryan help save these jobs and send a message to Hugo Boss!