"Drinking water is essential to a healthy lifestyle," Mr. Curry said in the statement. "Water is my drink. I like that Brita makes tap water taste good, so you don't need to spend money or waste plastic with bottled water."

Good on him. Steph Curry is the best basketball player on the planet right now, and I'm sure he's leaving money on the table by signing this endorsement deal with Brita instead of Coke or Pepsi. It's stupid for athletes to promote sodas anyway - I can think of few things more antithetical to being healthy and athletic than drinking that garbage.