The fiery redhead Karen Elson has replaced a sexy screen siren Angelina Jolie for the latest ad campaign St.John. The reason for change according to St.John is that Angelina’s fame was overshadowing the brand. We have a feeling British bombshell Elson will have no trouble living up to her predecessor’s raw appeal. Greg Kadel captures an exceedingly pale Elson, whose shock of red hair is a perfect example of the 2010 hair trend.

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Glenn McMahon the CEO of the St. John said, “We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette”. Personally I think that a redhead was the right way to go. Though that may just be my bias speaking, you can check out more shots from the campaign in the gallery below;