Sami Niemelä is a designer driven by curiosity, need for invention and ambition for a better and brighter future. He’s been designing products, services, things, brands and concepts since the late 90s and his work has been used by millions worldwide.

Currently he is the creative director at Nordkapp, a Helsinki-based design firm he also co-founded in 2007. Sami is also the co-chair for the Interaction 16 -conference in Helsinki, March 2016, organised by IxDA Helsinki, an organisation he also co-founder in 2008. He is also a second-term board member of Grafia, Finnish association of visual communication designers.