Quest Nutrition Enlists Billboard Hitmaker For Campaign

Quest Nutrition has partnered with 10-time Billboard #1 hitmaker, Bonnie McKee, to tease the debut of its new Quest Bar flavor.

In celebration of the launch, Quest ditched the traditional jingle and instead enlisted McKee to write and perform an original branded dance-pop song called “Stud Muffin.” Quest also released a retro-inspired music video for the song with cameos from YouTube dance star WilldaBeast Adams and fitness icons The Hodge Twins.

“As an independent artist, I love collaborating with brands,” said McKee, “especially when it’s a true artistic collaboration like this one.”

McKee’s song for Quest is an “athem about a protein bar,” according to Quest CMO Nick Robinson.