Kent Business School, University of Kent

MSc Marketing

Gain insight into the different activities that make up the marketing mix and other essential communication strategies.

Organisations today face many challenges and opportunities. As technology has evolved and consumer needs and wants have changed, organisations once dominant in their industries have faltered (eg, think Nokia, Yellow Pages, Kodak, or Sony), and organisations which were lesser known have prospered and come to dominate the markets they serve (think Google, Tata or Huawei). More recently, even the "mighty" Apple has come under increased threat from competitors who have arguably understood customer needs better, and who have been able to provide customers with superior value.

At Kent Business School the MSc in Marketing will help you understand these issues and provide you with the skills to apply your knowledge to real-world marketing challenges. The programme places great emphasis on socially responsible marketing and the role of marketing within society. You will learn from an internationally recognised team of marketing and business thinkers who are experts in their areas, and you will be encouraged to pursue your own development as an individual with marketing expertise, and real-world skills that are in demand.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Kent Business School has joined forces with CIM to give you the opportunity to gain CIM professional qualifications through their Multi Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP alongside the MSc Marketing degree, ensures you are equipped with the best opportunities for a successful marketing career.

Graduates may go on to choose a career in consumer or business to business marketing. You will be equipped to work in a variety of marketing functions including marketing analytics, marketing communications, sales and brand management, in public and private sectors, NGOs, consultancies and across a diverse range of sectors and industries.

Programme Information

The following modules are offered to our current students. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation:

Applied Marketing Research

Buyer Decision Making

Financial and Management Accounting

Integrated Marketing Communications

International Marketing Strategy

Marketing

Organisational Behaviour and Human Resource Management

Applied Marketing Research

Marketing Report

Assessment

The programme involves a taught and a project component. The taught programme is assessed by a mixture of coursework assignments throughout the year, and by examinations in May and June.

Once these are completed, students then work full time on the Marketing Report. This provides an opportunity to apply the techniques and insights presented in the programme and apply them to a particular problem area.

Entry requirements

Students who wish to apply for a higher degree should have a good honours degree from the UK (minimum 2:1) or equivalent internationally recognised qualification. Consideration will be given to those applicants holding a good 2:2 honours degree.

Applicants without an honours degree may also be considered on the basis of work experience, professional qualifications and the relevance of the programme to their current professional role.

All applicants are considered on an individual basis and additional qualifications, and professional qualifications and experience will also be taken into account when considering applications.

Proof of English language proficiency is required. We do offer a number of pre-sessional courses in English for Academic Purposes through Kent International Pathways.