It told the curious what was up: “On an unlovely flat artifact called a disk may be hidden the concentrated intelligence of thousands of hours of design.” And filed under “Organizing” was one review of particular note, describing a program called ThinkTank, created by a man named Dave Winer.

ThinkTank was outlining software that ran on a personal computer. There had been outline programs before (most famously, Doug Engelbart’s NLS or oNLine System, demonstrated in 1968 in “The Mother of All Demos,” which also included the first practical implementation of hypertext). But Winer’s software was outlining for the masses, on personal computers.