“There is something delicious about writing the first words of a story. You never quite know where they’ll take you.” – Beatrix Potter

Since the publication of The Tale of Peter Rabbit, the Peter Rabbit series has sold over 150 million copies in dozens of languages. Countless children have grown up reading the charming adventures of Peter and his friends.

What many aren’t familiar with is the story behind the series.

Beatrix Potter was born in 1866 in London. She and her younger brother grew up under the influence of their artistic parents, who enjoyed nature and spent their summers in the countryside. The two siblings were surrounded by many pets, such as rabbits, mice, frogs, and lizards.

So who is this mysterious entrepreneur whose fortune reaches over $65 billion and is one of the richest people in the world? He’s the founder of Zara, the international Spanish clothing brand that’s shaken up the retail industry.

One thing I love doing is looking at successful brands and seeing what lessons can be learned from them.

As a clothing brand, Zara is like no other. People across the world from teenagers to recent retirees love to shop there. At the mall, it’s one of the busiest stores around.

So what’s their secret? Do they operate like other popular clothing retailers, or is there something else happening behind the scenes?

Turns out, Zara operates in a completely different way from other clothing companies.