I believe Jason is totally right when he says that they he is looking for people with a mixture of different skills. Many webanalytics professionals are great technicians, but miss the business part. Or they have a great business expertise but don’t really relate to the technology aspects. I even can see that in most of the webanalytics software. Most products are made by technicians, which results in different webanalytic methods and nomenclature.

I am also glad that Jason doesn’t mention the typical 10+x years experience in webanalytics. The industry is barely 10 years old and their are still no norms of measurement.

Seeing 10+ years experience just means:” Don’t apply if your experience is under 2 years”.Having an IT recruiter in my family tells me that there are about 5 people around the globe with 10+x years experience in webanalytics.