Search engine optimization in catalogues of shopping sites or app directories is as important to merchants and app providers as seo on the web in general. In the case of Alexa, Amazon’s own search engine, there is a further and growing importance, because Alexa in integrated in Echo, Amazon’s smarthome device. Users of Echo are ...

Content marketing and search engine optimization are well known to having become closer. Good content serves the appetite of search engines and facilitates a good presence on the internet both at the search engines and by being worth to be shared. This trend offers chances to create a new generation of seo tools in the ...

An up to date slide shows is reporting about the consumer search behaviour. The study shows both expected and suprising results. An expected fact of course is the growing mobile use, which often is accompanied by searching for locally related information. Remarkable is the immediate use of found information happening by 50% of mobile search ...

Just after the release of the Google Search Engine Ranking Factors 2015 the search engine optimizers of MOZ have released special ranking factors regarding locally oriented websites. In general the ranking factors for local seo are similar to those concerning the general ranking at the Google search engine. On page signals, a well structured website, ...

The search engine optimizers of MOZ are the topic of the first post after a summer break. MOZ released the study of the Google ranking factors 2015. These ranking factors are the result of a survey of about 150 search engine marketing professionals. The study shows that search engine optimization is not dead as it ...

Search engine optimization is known as a continous process and what seems more logical than to automate this process. But marketing automation is rather known from email marketing for example than seo. This is due despite of well known tools to create keywords for search engine advertising or apps to automaticly create landing pages. This ...

To search engine optimization some current and news trends show up, which of course at least in part are influenced or initiated by Google. The importance of seo is shown by a study stating that organic search results have grown about 20% during the last year. Regarding Google not just trends but needs are coming ...