Woman offers herself up for animal tests in front of shoppers as a publicity stunt

A woman was subjected to a string of shocking animal tests in full view of London shoppers as part of a campaign against unethical treatment of animals.

Jacqueline Traide was dragged by a rope around her neck, her mouth was stretched open with metal hooks attached to a strap around her head, she had a strip of her hair shaved off and her skin was abraded, as she sat in a shop window in Regent’s Street.

In the 10- hour ordeal, the 24-year-old artist was was also given injections and force fed food, as she choked and gagged.

The point was that elsewhere in the world, an animal was in a laboratory being subjected to the same treatment merely to test an expensive new mascara. But while Triade survived – though shivering and nursing red raw skin on her cheek – the animal will have suffered a miserable death.

Triade said of the performance:”'I hope it will plant the seed of a new awareness in people to really start thinking about what they go out and buy and what goes into producing it.”

The campaign was orchestrated at a Lush cosmetic store, a ‘cruelty-free’ chain, which is helping to spearhead a Humane Society International campaign to end cosmetic testing on animals.