The $10 million Heavenly 70 fantasy bra by Victoria's Secret was adorned with 2,900 pave-set diamonds, a total of 112 carats, and set in 18-karat white gold. It featured a flawless 70-carat pear-shape diamond at its center. Tyra Banks modeled the design. less

The $10 million Heavenly 70 fantasy bra by Victoria's Secret was adorned with 2,900 pave-set diamonds, a total of 112 carats, and set in 18-karat white gold. It featured a flawless 70-carat pear-shape diamond ... more

The look was revived by Madonna in the '80's, during her Blonde Ambition tour.

The look was revived by Madonna in the '80's, during her Blonde Ambition tour.

Photo: AP

The look was revived by Madonna in the '80's, during her... Photo-1236237.17451 - Houston Chronicle

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The cone bra is even finding a resurgence in modern fashion, thanks to the hit TV show Mad Men.

The cone bra is even finding a resurgence in modern fashion, thanks to the hit TV show Mad Men.

Photo: AMC

The cone bra is even finding a resurgence in modern fashion, thanks... Photo-1236238.17451 - Houston Chronicle

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What's glamour without function? This 1938 patent drawing showing the intricate detail of the Maidenform brassiere was part of an exhibit entitled "Doodles, Drafts and Designs" at the Smithsonian Institution in Washington. less

What's glamour without function? This 1938 patent drawing showing the intricate detail of the Maidenform brassiere was part of an exhibit entitled "Doodles, Drafts and Designs" at the Smithsonian Institution in ... more

Quite a difference from how short 'corsets' were marketed in 1900. The inventors of this one claimed "The bra is for people who can dispense with the use of the corset. It is also used for the night, for the seaside bathing or in cases of extreme breast tenderness. " less

Quite a difference from how short 'corsets' were marketed in 1900. The inventors of this one claimed "The bra is for people who can dispense with the use of the corset. It is also used for the night, for the ... more

Photo: Wikimedia

Quite a difference from how short 'corsets' were marketed... Photo-1236243.17451 - Houston Chronicle

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Of course the corset most people are familiar with accentuated not just the bustline, but the waist.

Of course the corset most people are familiar with accentuated not just the bustline, but the waist.

Photo: Wikimedia

Of course the corset most people are familiar with accentuated not... Photo-1236244.17451 - Houston Chronicle

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Today's corset is appearing more often on the outside rather than as an undergarment. Scarlett Johansson showed off a peach, floor-length, Roland Mouret corseted gown at the Golden Globes in 2009.

Today's corset is appearing more often on the outside rather than as an undergarment. Scarlett Johansson showed off a peach, floor-length, Roland Mouret corseted gown at the Golden Globes in 2009.

Photo: Getty

Today's corset is appearing more often on the outside rather... Photo-1236245.17451 - Houston Chronicle

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There are bras made of gel, plastic and other non-fabric materials, giving the wearer options for strapless or low-cut clothing.

There are bras made of gel, plastic and other non-fabric materials, giving the wearer options for strapless or low-cut clothing.

Photo: Handout

There are bras made of gel, plastic and other non-fabric materials,... Photo-1236246.17451 - Houston Chronicle

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And then there are the novelty bras. Tokyos "Warm Biz" bra used soft fuzzy material, and adopted a lining of infrared thermal fabrics to keep you warm under low heating measures.

And then there are the novelty bras. Tokyos "Warm Biz" bra used soft fuzzy material, and adopted a lining of infrared thermal fabrics to keep you warm under low heating measures.

Photo: Getty

And then there are the novelty bras. Tokyos "Warm Biz"... Photo-1236247.17451 - Houston Chronicle

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Sometimes the novelty isn't in the bra itself, but its former owner. This black lace and satin underwire bra from the estate of Marilyn Monroe was part of an auction by the auction house Julien's entitled "Legends". One of her bras sold for $7,000. less

Sometimes the novelty isn't in the bra itself, but its former owner. This black lace and satin underwire bra from the estate of Marilyn Monroe was part of an auction by the auction house Julien's entitled ... more

Photo: AP

Sometimes the novelty isn't in the bra itself, but its former... Photo-1236248.17451 - Houston Chronicle

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Sport bras allowed active women a bit more freedom. The basic design was invented in 1977.

Sport bras allowed active women a bit more freedom. The basic design was invented in 1977.

But even the sport bra can cause controversy. Brandi Chastain caused a stir at the Women's World Cup in the United States in 1999 when she removed her shirt in celebration of a title-winning victory over China to reveal a sports bra. less

But even the sport bra can cause controversy. Brandi Chastain caused a stir at the Women's World Cup in the United States in 1999 when she removed her shirt in celebration of a title-winning victory over China ... more