Dickies: The Hill

Stronger than you imagined.

Published on Jul 27, 2010

Editor's Pick

Dickies just launched 874 Versus, its first campaign out of Goodby, Silverstein & Partners. The integrated effort includes a series of webfilms celebrating the heritage, and literally, the toughness and endurance of the brand and its signature 874 Work Pant. The films, directed by Dante Ariola, appear on a dedicate site and on the brand's YouTube channel, with more to debut over the coming months, along with broadcast and OOH elements.