Starbucks Surges on Stronger Sales, Lower Coffee Costs

Thursday

Jul 25, 2013 at 11:45 PM

By CANDICE CHOITHE ASSOCIATED PRESS

NEW YORK | Starbucks says its profit climbed 25 percent in the latest quarter as its coffee costs eased and caffeine-addicted customers flocked to its cafes around the world, with people in the U.S. spending a little more on items such as revamped sandwiches and new salads. The results topped Wall Street expectations, and the company raised its full-year guidance. Starbucks' shares were up almost 7 percent in aftermarket trading. The Seattle-based chain, which has more than 19,000 locations around the world, said global sales rose 8 percent at cafes open at least 13 months, with all regions registering growth. In its flagship U.S. market, the figure rose 9 percent, driven by an uptick in customer visits. The performance is in contrast to McDonald's Corp., which reported an underwhelming 1 percent increase in U.S. locations open at least a year earlier this week. The fast-food chain had partly blamed economic conditions, saying people have been reluctant to eat out. Troy Alstead, chief financial officer for the chain, said the results demonstrate people's loyalty to the Starbucks brand, despite factors such as bad weather or a weak economy cited by other companies for underwhelming results in the quarter. "We have some resilience, some insulation," Alstead said. CEO Howard Schultz expressed the sentiment more emphatically in a call with analysts: "Starbucks today exists within a universe of one," he said, later noting the company was "extraordinarily proud and stunned" by its own results. Starbucks has been making a number of changes in the U.S. to drive up sales. In April, it rolled out revamped sandwiches in new packaging that come with slightly higher prices; the new egg salad sandwich, for example, costs $5.25, up from $5.15 previously. New salads and grain bowls also were introduced at about $7 per box. The idea is to entice people to spend more on food while they're in the store anyway. Right now, about one out of every three purchases includes food. Offering better food also helps attract customers in the slower afternoon hours, rather than just in the morning when the cafes are busiest with people getting their morning caffeine fix. Moving forward, the company noted that it's expanding its new baked goods to more stores; Starbucks has acknowledged that its sweet treats don't have a great reputation and is working to change that. The company also recently announced that it's teaming up with Danone to offer new, branded Greek yogurt parfaits that are set to start replacing its current offerings in cafes by next year. Starbucks also is pushing aggressively to enroll people in its loyalty program, offering incentives such as a $5 load on cards for people who sign up. The company also is benefiting greatly from lower coffee costs, which are expected to continue for at least another year and half. Starbucks nevertheless instituted price hikes in the U.S. last month. Starbucks Corp. now expects earnings per share in the range of $2.22 to $2.23, up from $2.12 to $2.18. But moving forward, it cautioned that sales at established locations would ease back into the 5 percent to 7 percent range it saw in the first half of the year. Its shares rose to $72.30, after closing up 2 percent at $68.17. Its stock is up 34 percent over the past year.