Is that the commercial for the X-Gen X-Six.One Tour?! Pretty crappy and overhyped... Though they did an amazing job for a teaser video (not much they really needed to do since most of us were so hyped up for it anyways).

For sure, the name is going to be the [X]Six.One Tour, the X-Six.One Tour, or the xSix.One Tour. Seeing as the first and last of those three options have been done, I'm leaning towards the X-Six.One Tour as the name of the new racket, going to be called the X90 on forums around the world.

The only way they can make me wish I got that racket instead of the [K]Six.One Tour or make me want to switch, is if it's the EXACT same thing, but with a better paintjob... I swear, the paintjob on the [K]Factor rackets is TERRIBLE! I wish Wilson would give me a steady supply of [K]Six.One Tours with either the nSix.One Tour paintjob, the ProStaff Tour paintjob, the Hyper ProStaff 6.1 95 paintjob, or the ProStaff 6.0 85 paintjob... Seriously the paintjob right now is disgusting... Too overdone. I like things neat and simple. I'd really love the nSix.One Tour paintjob or the ProStaff 6.0 paintjob. The other two are great as well!

The video made me wanna jump though. Haha. I probably won't buy those rackets until they drop in price like the K90s. Though I will demo one ASAP to see if it's the same as my racket, so I can see if I should buy more K90s or wait till the price drops in the new one.

That was too much! LOL, all I can think of is the intro to Iron Chef, when the Japanese guy with the long hair takes a bite out of that bell pepper. Serious, cheesy and pretentious - all in one look to the camera. Excellent lighting, BTW.

It is amazing how nice Roger is to his sponsors. But I must admit, I'd be wayy more of a Roger fan if he kept it real and did away with the manpurses, the jackets ... and hilarious ads like this.

Can you imagine a more manly Roger with a 2-4 day growth, a barbershop haircut, a basic black Tour 90 and a clean/simple FILA or Diadora shirt?

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The Iron Chef intro bit is hilarious indeed.
I don't know if it's that Roger is doing it for his sponsors, I think that it is at least equally, or more, the evil influence of anna wintour. It's worth noting that Nadal also went this route, though to less an extreme, after his ascent to the #1 spot last year, with a Lanvin fragrance contract and wearing Lanvin outfits, trimming his hair, staying more clean-shaven, ditching his pirate pants and sleeveless tanks for shorts and collared polo shirts.
The old Federer per your description, which I quoted in bold, went away late 2004 after the US Open in favour of the new metrosexual Federer who made his first appearance at the year-ending Masters Cup.

the evil influence of anna wintour. It's worth noting that Nadal also went this route, ......

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kkm, you nailed it. Anna Wintour. Nike. And now, Wilson.

E. Digby Baltzell is rolling in his grave. So is Rudyard Kipling. And any self-respecting, God-fearing, macho manly influences Roger has ever been lucky enough to have had, including Peter Carter, Peter Lundgren, et al.

Not Fed's new frame. But the fact that a new frame makes you a better player.

From my experience, my game went up several notches with the K88, including the serve. The serve has now gone up even more with my switch to the E93. A racquet that is a good fit for you helps you groove your game. From the mental side, a new racquet makes you motivated and keeps you interested.

E. Digby Baltzell is rolling in his grave. So is Rudyard Kipling. And any self-respecting, God-fearing, macho manly influences Roger has ever been lucky enough to have had, including Peter Carter, Peter Lundgren, et al.

Not Fed's new frame. But the fact that a new frame makes you a better player.

From my experience, my game went up several notches with the K88, including the serve. The serve has now gone up even more with my switch to the E93. A racquet that is a good fit for you helps you groove your game. From the mental side, a new racquet makes you motivated and keeps you interested.

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But it can have the opposite effect.

It's fine for us hackers. What do we lose? A few more matches played for fun? Perhaps get bumped down a level? Some of your league mates favor?

For pros (and kids on college scholarship) there's a lot more to lose. You start losing matches you lose ranking points and prize money. A lot is riding on your choice of gear.

Lemme jump back a year or so ago where you were going on and on about how Federer should switch to a 95. Extrapolating from hacker experience about how people benefit from a bigger headsize with some notable pros thrown in. Now, you're extolling the virtues of the kPS88. Smaller headsize, heavier weight. But are reaping the benefits from the change. There are several (if not most) that have had the opposite experience with the kPS88.

Don't get me wrong. It's definitely worth the experiment. But if you're not going through some tough times in the W/L ratio, or are coming back to the game after a long layoff, or recovering from injury, expecting a gear change to radically change your game is a risk that might not pay off.

It's fine for us hackers. What do we lose? A few more matches played for fun? Perhaps get bumped down a level? Some of your league mates favor?

For pros (and kids on college scholarship) there's a lot more to lose. You start losing matches you lose ranking points and prize money. A lot is riding on your choice of gear.

Lemme jump back a year or so ago where you were going on and on about how Federer should switch to a 95. Extrapolating from hacker experience about how people benefit from a bigger headsize with some notable pros thrown in. Now, you're extolling the virtues of the kPS88. Smaller headsize, heavier weight. But are reaping the benefits from the change. There are several (if not most) that have had the opposite experience with the kPS88.

Don't get me wrong. It's definitely worth the experiment. But if you're not going through some tough times in the W/L ratio, or are coming back to the game after a long layoff, or recovering from injury, expecting a gear change to radically change your game is a risk that might not pay off.

While that makes sense (and is what the last two version did), if you look at the PS Tour 90 which was around before the n90, the colour scheme was mainly black and yellow with a 'dash' of red - and overall a very different look. I think in the end the marketing folks will go with what's hot / current versus keeping with tradition. I'm a big fan of consistent marketing, I just don't think it's a golden (no pun intended) rule that will always be followed.

PS Tour 90:

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But they weren't marketing the prostaff and the 6.1 tours together. They have similar specs I agree, but they are marketed as 2 different racket lines.

A racquet switch can definitely improve one's game. I started with a Wilson KSix.One Team, which had a 95 sq. in frame. It was also pretty light. I had tried the Wilson KSix.One Tour 90 a few times, but never really thought it was for me. I was doing well with my current racquet, but because I am a big fan of Federer, I gave the Tour 90 another shot at the beginning of this year. For whatever reason, my game improved dramatically when I picked this racquet up. I suppose that after developing proper groundstrokes, the Tour 90 with its smaller frame and more weight, added power and control to my game. My biggest trouble was serving, but this heavier racquet helped me bring the ball into the court FAR easier than with the lighter racquet. Since the switch to the Tour 90, I would have I went from a 2.5 player to now a 3.5-4.0 player. I love the KSix.One Tour 90.
My point in all of this, is that if Federer had not been using that racquet, I would never have thought to pick it up. So I think all of the hype is good. I am very much looking forward to trying this new frame. If it improves my game, I may switch to it. If not, I'll stick with the current Tour 90, which is an amazing racquet in its own right. I'm curious to how Wilson could add something to it.