Which Social Media Platform your Business Should choose for Marketing and Why? (infographic)

To date, Microsoft have gained 13,412,807 Facebook fan page followers and this is only the main company page. There are separate product pages which are dedicated for products are services like Bing, Windows phone, Windows, IE, and more.

There is little or no doubt that Microsoft have achieved much of this success from its Facebook fan page. But is Facebook the best social media platform for your company too? Well, firstly it depends upon the amount of audience you have, your company goals, and the traffic-handling capabilities which you have for your brand.

It’s been drilled into your head that every business (either small or large) should be on social media. But should you be on every network or app? Not necessarily. Some social networks will be more effective for your business than others. Here’s how to choose the right social media platform for your business.

First start by knowing your customer

This is an important and crucial step for your business. Know thy customer. If you have the time & resources to spread across all the social media platforms, you need to figure out on which social media platforms your customers are on.

Facebook might be working for big brands, but this doesn’t mean that it will work for you too. Maybe your customers are on Twitter, or on Instagram. Instead of leaving out these platforms try on each platform.

What type of business are you running?

If you own an e-commerce store, you will be active on Pinterest, Facebook, Instagram, and Twitter. Whether you own a furniture company that sells quality products or a gift portal that send gifts, you must be active on every platform. Why? Because in these platforms customers can see the products which they’re buying and imagine how they will look in their home.

If you sell services, you might use Snapchat and Twitter to communicate with your customers. With text and image-based options you’ll be able to showcase your products to your valuable customers.

What is the right-fit medium for your audience?

Each of the social media channel is and should be used in variety of ways. There is no one size fit for all any brand.

For younger audience you can opt for Instagram and Snapchat. If you’re planning to target corporate audience, you need to use LinkedIn which is totally dedicated to professionals.

The users on Pinterest are mostly women, while Tumblr is a social media which appeals to bloggers. Other than the conventional social media platforms, you can go for industry-specific social mediums. For instance, Architizer is for architects while Glozal is for real-estate industry.

The fresh owners need to see in terms of service and seek out options to develop a strategy for social media.

The best way to find someone is to meet them where they hang out the most.

This is the era of digital media. If the audience is no coming to you must go, where your audience is hanging out and meet them before you feel left out from the party.

At the end of the day it is all about using the platform which is right for your brand.

Creativity is the variable for success.

Social Media is all about consistency and delivering the value on time. Each platform on social media has its norms and to reach your potential audience you must do things differently for each social media platform.

There is no one perfect medium dedicated for your brand. You must figure it out yourself.

Just like website design & development it is all about measuring, testing, analyzing, and repeating. Try out the things which are working for you on a specific social media platform, take what is working for you, and leave what is not working.

The key is to remain authentic and provide value socially to your customers.

Everything that you do on social media will establish a reputation for your brand.

To carry out the reputation you must know which social media platforms are best suited for your brand, and to seek this out to check this amazing infographic from Branex. This will give you an idea on the amount of traffic that each of the social media platform holds and what you can do for your brand?