Monday, 3 August 2009

Tues 4th Aug: Scottee's tee's

Scottee has cunningly put his moniker where his mouth is, and transformed "Scottee" into "Scot - tee" to launch a line of T-Shirts. With his lipstick smudge kisser as the signature slogan print emblazoned on the front. "One Size Fits All" is a new venture that Scottee has designed for Digitaria who will be selling the limited-edition T in both Athens and London. Its Utopian benevolent ambition is to bring about more awareness of the out-moded sizing system within the retail industry. Typically stores only supply sizes up to XL, so here is the answer to fashion's endemic obsolete size sampling........ a fun t-shirt that comes in XXXL for anyone and everyone to enjoy. Scottee has extended the project by inviting a few of his fellow designer friends to create some customized couture pieces - NOKI, Emma Bell & Lee Benjamin. I have a feeling that there may well something else in the pipeline for the future so I'll be sure to check-in with Scottee come September to see what else he has up his sleeve..........

Press shots by Paul Joyce

Portrait by yours truly from Feb 08 backstage at the Brits (http://fredbutlerstyle.blogspot.com/2008/02/weds-20th-feb-brits.html)

No comments:

Running Rainbow

Its A London Thing

My book out on September 19th

'Multi-talented Fred Butler is quite the east London renaissance girl, with fingers in so many creative pies that they're difficult to tick off.

Of course, there are the splendidly exuberant accessories, wearable sculptures whose sparkle has attracted fashion magpies such as Gaga, Bjork and Nicki Minaj. But there is also custom made prop styling, art directing and film making.