None of the campaigns till date has used ASCII Art in its execution. If you are talking about the ones that have used photoshop to create pictures out of words, then you are seriously mistaken. It's a brilliant piece of communication. A well-crafted idea. And yes it's from India.

hey come on, it's quite unfair when you say that we steal. completely ruthless and without any proof. we know we're good and it has been proven each year again and again. stop saying stuff without any hard facts! cheers!