Friday, June 13, 2008

Clydesdale v. Belgian Draft Beer

Belgian brewer InBev is offering a big payday to shareholders of Anheuser-Busch Cos. Inc., but its bid to create the world's largest beer company is already facing a major obstacle — U.S. election-year politics.

Political considerations aside (go read), I think this deal could possibly be a plus for the American corporate beer consumer.

Nothing against Clydesdales, but the, er, beer that comes out of them is rather overly well-hydrated as evidenced by its light color.

Belgian Draft beer, on the other hand, is noted for its deep color and good flavor, possibly attributable to less emphasis by the brewing companies on mass production with an attendant reduction in time spent at the watering trough.

It is difficult to predict, however, whether average Americans can be weaned from the weak, tasteless, profitable corporate beverage known to them by the misnomer "beer".

Shown below: A corporate giant and a micro-brewery.

Update:

I am told that consuming either type of brew directly from the horse's tap is considered somewhat gauche. Use a glass, mug, or stein. Just sayin'...

1 comment:

omg a beer blog i should show this to my dad ROFL! i was just searching a freaking Belgian draft coat color and it came up with Brooklyn Supreme ROFL! interesting blog though... i wanna try belgian draft beer now O-o

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"... That's US here at the Brain! Sittin' all alone out in the cold, thanklessly freezin' our beboops off, lookin' for a chance to lob a few at the enemy and praying for a secondary explosion, wonderin' if it's all worth it or if it will make any difference in the scheme of things ..." - Gordon