The giant dancing teacakes whirling around Celtic Park have inspired shoppers
to pick up a treat

Photo: Andrew Milligan/PA

By Agencies

5:19PM BST 25 Jul 2014

Sales of Tunnock's teacakes have soared after they featured in the opening ceremony of the Commonwealth Games, it has been claimed.

Customers have been stocking up on the sweet treat after giant dancing teacakes whirled around Celtic Park on Wednesday night.

Waitrose said that in the 24 hours following the ceremony, sales of the chocolate-coated marshmallow snack rose by 62%.

David Jones, supply chain director at Waitrose, said: ''We usually expect to see people marking major sporting events with a barbecue or a beer with friends and family – but the sudden demand for Tunnock's teacakes isn't something we anticipated.