Monday, 8 October 2007

The Search Engine Marketing Professional Organization (SEMPO) has put up its first salary survey of in-house search engine marketing professionals.

The survey is open to all in-house SEM professionals, SEMPO members as well as non-members. Respondents may be working on organic and/or paid-search, and they will remain anonymous when taking the survey.

“We want to engage as many in-house professionals as possible in the survey in order to get the most complete picture we can of the compensation landscape in the rapidly growing SEM field,” says Duane Forrester, co-chair of SEMPO’s In-House SEM Committee.

SEMPO is running the survey through October and possibly will continue it into November. Results of the survey will be published in November.

Among the data trends SEMPO hopes to map are the overall salary range of SEM jobs, from entry level to executive; salary variations by geographic markets, the total compensation package beyond salaries, such as bonuses, benefits and perks; SEM staffing levels within enterprises, and SEM budget levels.