Nestlé USA Acquires Chameleon Cold-Brew

Nestlé USA made its second acquisition in two months when the food giant purchased control of Chameleon Cold-Brew. Texas-based Chameleon is the largest producer of organic cold brew and one of the top three refrigerated cold brew brands in the United States, Nestlé said in a statement. The company’s portfolio includes multi-serve concentrates and single-serve products, two segments that make up 18% of the $2.5 billion in-home coffee category.

“We believe the Chameleon brand is perfectly positioned to support Nestlé’s strategy for coffee, which is to have a variety of offerings in terms of format, taste and price points,” said Paul Grimwood, chairman and c.e.o. of Nestlé USA.

“We believe this relationship will benefit both of us as we expand our access to the emerging cold brew category while helping Chameleon grow so that more people can enjoy its delicious, premium crafted coffee.”