During an appearance on Houston’s Roula and Ryan Show on 104.1 KRBE, Mathew Knowles claimed that the incident was pre-planned in an effort to boost album and ticket sales.

“I know, from experience, because we’ve done this, there’s a tour going on,” he said, referring to Bey and Jay’s On the Run tour. “So you have to sometimes ignite that tour—it’s called a Jedi mid trick! The Jedi mind trick fools you a lot of time. So things you see sometimes are [poof noise].”

He goes on to say…

“[They needed something to] ignight that tour. It’s called a Jedi mind trick. A Jedi mind trick fools you a lot of times,” he said. “All I know is everyone is talking about it. Ticket sales went up, Solange’s album sales went up 200 percent…”