Iconic fashion: The bikini

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August 1965: This won't be the last example of bikini-clad women being used to sell automotive services. A driver at the head of a queue of cars casts a look back at bikini-clad Mari Rennie, as she serves his car a free gallon of gas as a gimmick to attract customers during a price war amongst gas companies in England.

Getty Images

40of101

August 1965: This won't be the last example of bikini-clad women being used to sell automotive services. A driver at the head of a queue of cars casts a look back at bikini-clad Mari Rennie, as she serves his car a free gallon of gas as a gimmick to attract customers during a price war amongst gas companies in England.