Wednesday, May 27, 2009

Want to improve SEO on a Blogspot Blogger blog? This tutorial discusses how bloggers can optimize their blog using SEO techniques to improve indexing of their Blogger Blogspot blog and achieve a better ranking in search engine results.

In this article I will be discussing the following Blogger help tips for SEO:

Adding Your Blogger Blog to Major Search Engines

Optimizing Blogger Post Titles

Utilising Meta Keywords and a Meta Description

Using Keywords in Alt Tags and Image Titles

Using Target Keywords in Your Post Content

Optimizing Blogger Title Tags

Optimizing Your Blogger Permalinks

Making Use of HTML Heading Tags Within Posts and Post Titles

Adding Breadcrumb Navigation to your Blogger Blog

Get Your Blog Listed by Major Search EnginesGetting listed in the major search engines is a must if you want to get traffic from search engines. I have written several in depth articles about how to add a sitemap to major search engines and how to add your blog to Google, Yahoo and MSN so I will not repeat myself. Follow these articles for step by step walkthroughs

Optimize Your Blogger Post TitlesMajor search engines lend a lot of weight to titles so it is important that you craft your post titles carefully. To optimize your post titles make them keyword rich and ensure the title clearly explains what the blog post is about. Try to put your keywords at the beginning of your title for best results and avoid repeating your keywords within the title. Avoid long titles as Google only displays about 65 characters in the search results anyway.

Title tags are important if your Blogger blog is to attract traffic and rank in search engine results. On your blog home page the blog title appears between the title tags while on each individual post page it is the name of the article itself. While the title tags themselves are unseen by the visitor to your blog they are read when search engines crawl your blog.

Search engines use title tags to display your post title as a headline in search engine results. Search engines also display a description of the article either by extracting it from the post content usually by picking up the first 150 characters of your post or by reading the meta description of the post if one exists.

Meta descriptions can be crafted for individual posts in Blogger to good effect. Make descriptions unique for each post and ensure they contain your target keywords and keyword phrases to encourage search engines to extract snippets from them. To find out more about adding a meta description to an individual post please see my article Adding Meta Tags to Blogger Blogspot Blog for Better SEO

Add Meta Tags and Blog Description to BloggerAdding meta keywords and a blog description to your Blogger Blogspot blog can boost your rankings by helping visitors locate your blog using keyword and keyword phrases. To find out the best method of inserting these into your Blogger blog please refer to my article about Adding Meta Tags to Blogger Blogspot Blog for Better SEO

Use Target Keywords in Your Post ContentMake sure you know your targeted keywords and use them within your post content. One of the factors in determining rankings is the relevance of the targeted keywords in relationship to the text that appears in the post content.

Change the Order of Post Title and Blog Title for Better SEOOne key change you can make to Blogger that will markedly improve the SEO of your blog is to adjust the title tags.

By default Blogger title tags are not optimized for search engines. The name of the blog appears before the name of the article which is not search engine friendly. Since search engines read left to right and give preference to what appears first having your blog name display before your post title is significant. To improve SEO it pays to adjust the order of title tags so that the your post title appears first:

Optimize Your Blogger PermalinksHand in hand with a title tag is the permanent permalink that is created when a post is published. If the title of the post is more than about 35 characters long you will strike problems with Blogger because it will shorten the title to a 35-40 character permalink. Some very ugly results happen because of this factor. For instance imagine a permalink such as:

Improve SEO by Making Use of Headings for Post TitlesHeading tags are important for optimal SEO. Most Blogger.com templates use html header tags sized &lth2&gt or &lth3&gt for the post title. In the past major search engines like Google gave precedence to tags with &lth1&gt ahead of anything else but how important &lth1> tags are today is less certain. You could tweak the heading size of your post title if you wish however take care to ensure the look of your template isn't compromised. A bigger font will result and this may mean other parts of your blog will need to be adjusted to compensate. To find out what size your blog title is look for the following lines in your template.

As can be seen this template blog title is in &lth3&gt. To change the size of the tags just substitute the appropriate header tag where &lth3&gt appears

Improve SEO By Making Use of Heading Tags Within PostsHeading tags can be used to good effect in your posts. Make sure you have only one &lth1&gt heading per page if you have one at all and reserve this for your post title. Make use of &lth2&gt and &lth3&gt headings throughout your post to emphasize key points and targeted keywords. Major search engines do take notice of &lth2&gt and &lth3&gt headings when crawling your blog. To add emphasis to a heading within your blog simply enclose the heading in &lth3&gt tags.

Add Breadcrumb Navigation to your Blogger BlogThere is a hack that can be used to add breadcrumb navigation to a Blogger Blogspot blog. Adding breadcrumb navigation can boost your SEO of your blog as well as improving how readers get around.

A breadcrumb provides text-based navigation by displaying the visitor's location within a blog. A breadcrumb provides shortcuts to enable visitors to quickly get around your blog and jump from one part of your blog to another. For example a breadcrumb for a post about meta tags would be Home > Meta Tags >Add Meta Tags to Blogger for Better SEO. An anchor text such as 'meta tags' tells search engines about the subject of the linked page. Search engines view a breadcrumb with a text link to relevant keywords in the post as important.

This article has focused on providing you with solid Blogger SEO advice, tips and tricks for the Blogspot Blogger. It will help you achieve good SEO results for your blog. Good luck. If you have time let me know about your experiences.

As with most optimization techniques, keep in mind that it takes time to see results. If you start posting a lot of comments then your rankings may improve eventually, but in most cases it takes a couple of weeks. With Yahoo and MSN you have to keep the comment posting activity going as well. If you do not keep on posting comments, those posts will get old and stale and the links will not help as much compared to links from fresher posts.

Hi,Thanks for sharing the useful tips.Two major approaches in web page optimization are the white hat SEO and black hat SEO techniques. The white hat Search engine optimization implements algorithms in an 'organic' or 'natural' manner according to the ethical standards in coding. These algorithms are designed to maintain the higher search rankings and will be effective for a long period. On the contrary, the black hat SEO employs fake techniques aimed at getting an immediate ranking, but the rankings will be temporary and will have a shorter life span.

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Hi Siraj. Congrats on your blog. Looking good. A couple of things though. Your template is not displaying properly in IE6 - right sidebar and 468x60 ad in header are both dropping. Also I couldn't comment as the captcha was not visible. For SEO to be effective you need to add keywords to your meta tags that readers are likely to use to find your blog rather than just repeat the description. Hope you will continue to read along to Blog Know How

Hi Nick your mate is right that meta keywords don't have the significance that they once had. Search engines like Google and Alta Vista do basically ignore them but there are other search engines that still use them. If you choose your keywords carefully to correspond with common search terms of your article theme you will still boost your blog traffic. Try reading my article for more on Keywords:

Hi Muhammad. What seems to be the trouble? If your blog is relatively new and you don't have more than 10-12 posts Google may not index. If your posts are relatively short ie less than 250 words this too can be a problem. Also have you seen my post on submitting a sitemap to Google for improved indexing.

Well done, sir. I've been blogging for several years and am just getting around to optimizing my content. I'm not out to make money by doing nothing, but would certainly like to have more readers seeing what I've written.

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This is truly amazing information on improving SEO for Blogspot Blogs. I was at a point of converting to Wordpress because of the lack of facilities to improve on-page optimization. Now I am really excited about the many changes I can make which will give me a real chance of obtaining top search engine ranking for specific Keyword Phrases. Many thanks and I will be back often to give an update on my progress using your valuable information.

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Thanks for the tips! I hope it really helps for SEO beginers. I would add some good tips here: we will add google alert for each our targeted keyword and competitors domain name which helps to track competitors.

SEO is not magic and there is no magic bullet either. SEO is a long term marketing strategy with high ROI opportunities. Because of its long term commitment necessary, is a well formed strategy key to success, a strategy that is followed and verified and scrutinized along the way.