Twitter has made its Analytics service available to a select number of Tweeters. Now you can actually track and thus understand what happened to each tweet you sent out: who retweeted or replied to it, who unfollowed you as a result and, for example, who your most influential followers are. No related posts.

Earlier this year, DemandGen Report conducted some interesting research on the today's b2b buyer. The research focused on the buying characteristics of 100 business-to-business buyers who purchased a business solution within the last 12 months. I ran into Andrew Gaffney, the Publisher and Editor of DemandGen Report, at last month’s Pardot user conference in Atlanta. really enjoyed his presentation and insights on the new online sales funnel. Here are some highlights from his survey: No related posts.

It's no secret that lately most of us have been selling less products and services than we would like to. But 48% of sales people missed targets in 2009? And the trend is expected to worsen in 2010/2011? But the recession appears to be ending - why aren't sales picking up? This post expores the problem…. No related posts. Blog Posts

Yes, you did read that correctly! In what one writer called a disruptive move to the world of marketing automation services, there are today now two free marketing automation solutions available. It’s strange that I touched on this in my last post, Crossing the Chasm, in that this is a step towards that goal. I’ll tell [.] No related posts.

The first Pardot Marketing Automation conference was held this week in Atlanta, Georgia, Pardot’s home town. Among the insights we gleaned by attending are that a great analytics tool called GoodData has been built into Pardot's Prospect Insight, and it promises to make it much easier to derive real insight into your Inbound Marketing Automation process. Turns out that Toronto is a hotbed for Inbound Marketing Automation and an unusually large number of attendees were people we knew, had heard of, or have worked with already. Related posts: Introduction to Inbound Marketing Automation.

This is the first of four posts on an in-depth interview with LaSandra Brill, Senior Manager of Global Social Media for Cisco Systems, by contributing blogger Ian O’Neill. See Ian’s introduction on what it takes to be a Social Media Marketing expert. In marketing, change is happening so very quickly, and now as never before a [.] No related posts.
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Google recently clarified its estimates for organic search traffic, and in doing so, it may just have pulled the rug from under many search-engine-optimization (SEO) programs. Apparently, the Search Volumes presented by Google’s Adwords Keyword Tool, used by many SEO “specialists” to estimate the size of the organic search market and justify their SEO programs, [.] Related posts: The Gossamar ROMI Calculator.
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According to a recent blog post, Marketing Automation Vendors are experiencing a "tailwind" of demand, pushing more and more companies to automate their marketing efforts. But we disagree. According to our research and every software vendor in the space we talk to - Inbound Marketing and Marketing Automation, or what we call Inbound Marketing Automation, are used by fewer than 5% of companies today. No related posts.
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It would seem natural that a company like Cisco Systems of San Jose, California would become an early leader in the art and science of social media marketing. Cisco is a global leader in manufacturing hardware such as routers, modems, switches and the Wireless IP Phone 7920. LaSandra Brill is perhaps emerging as the most [.] No related posts.
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Much has been written on the subject of Landing Page design, but this post is the most concise, informative and valuable one we've seen. Related posts: Introduction to Inbound Marketing Automation.
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