520 Park Avenue

520 Park is an elevated property in the Upper East Side designed by Robert A.M. Stern in collaboration with the Zeckendorf team. The 54-story, 33-unit tower sits iconically overlooking Central Park. Through a highly collaborative process, the foundation of the project and positioning was established with an elite profile in mind - curated and discreet.

Market Research

Brand Strategy

Naming

Brand Identity

Website

Brand Collateral

Video

The elegant campaign and brand developed by The Seventh Art helped set 520 Park Avenue apart, making it one of the most anticipated new development launches in recent memory. The brand garnered press and attention in the real estate community through premium collateral and content, setting up the development for distinction.