(Reuters) – AT&T Inc said on Saturday it is cutting wireless data charges for individual customers who have no annual service contract, as the No. 2 U.S. mobile operator attempts to better compete with rival T-Mobile US Inc. Customers having one smartphone with no annual service contract will now pay $65 per month instead of $80 for a plan that includes 2GB LTE wireless data, unlimited talk and text messaging, unlimited international messaging and 50 GB cloud storage. The latest plan follows price cuts AT&T announced last month for families and customers who share large data plans, as well as its offer of a $200 credit to customers who switch to its network. AT&T has been fiercely competing with smaller rival T-Mobile U.S. after T-Mobile spent several quarters directly marketing to AT&T customers.