91.
URI DepthTry to keep URIs shallowSubdomains similar to first levelhttp://soccer.betfair.com/http://betfair.com/soccer/

92.
Branches and leavesBranch URIs end with a slashhttp://betfair.com/football/

93.
Branches and leavesBranch URIs end with a slashhttp://betfair.com/football/Leaf URIs don’thttp://betfair.com/football/spurs.htmlhttp://betfair.com/football/the-yid

94.
Branches and leavesBranch URIs end with a slashhttp://betfair.com/football/Leaf URIs don’thttp://betfair.com/football/spurs.htmlhttp://betfair.com/football/the-yidUsers read URIs in search listings

95.
Branches and leavesBranch URIs end with a slashhttp://betfair.com/football/Leaf URIs don’thttp://betfair.com/football/spurs.htmlhttp://betfair.com/football/the-yidUsers read URIs in search listingsSets up an expectation