YouTube may get a competitor from its own pastYouTube co-founder Chad Hurley says he plans to release a rival video-sharing website aimed at promoting collaboration. Hurley says he doesn't expect the site to displace YouTube and that he wants it to be a platform that "gives flexibility for people to work together and create content."Adweek
(3/9)

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The Ultimate Guide to Employee RecognitionWant to learn how to create a meaningful strategy that will yield higher levels of employee retention and engagement? Read "The Ultimate Guide to Employee Recognition" to learn about the case for employee recognition, how to secure management buy in, how to create a recognition program road map and implement a program.

Facebook adds Storylane team to its ranksFacebook has acquired social network Storylane for an undisclosed sum, the startup's founder said in a blog post. Storylane said it will provide tools to help users who have submitted stories to migrate them to other sites and noted that Facebook will not be gaining access any user data from its acquisition.AllFacebook.com
(3/8)

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Ideas in Action

Kraft engages via mobile and Twitter for new macaroni dishKraft is promoting its Mac & Cheese brand with mobile ads that encourage users to engage and receive a coupon for Kraft's microwavable macaroni. The campaign builds on its #MissedDinner Twitter initiative. When the ad, running on several mobile sites, is tapped, consumers can view a video for the brand's new homestyle macaroni & cheese bowls.Mobile Marketer
(3/11)

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WWE thrives in social media engagementWorld Wrestling Entertainment provides ways to interact across multiple platforms for a highly interactive experience, WWE executives said at the South by Southwest Interactive Festival. The WWE's 97 million Facebook "likes" over 100 accounts outshines the totals of the National Football League and National Basketball Association, and the WWE's second-screen application reportedly is the most popular of its type in the U.S., with 4.4 million downloads.SmartBrief/SmartBlog on Social Media
(3/10)

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Research and Reports

McDonald's exec talks social, celebrity tweets"We're tracking 2.5 [million] to 3 million-plus conversations each month, and it's sometimes difficult to see a little bubble before it turns into a major trend for us," McDonald's Social Media Director Rick Wion says in this interview. McDonald's uses Radian6 and Sprout Social to get a handle on all the social chatter, and works with an internal legal team to react in real time to celebrities' appearances at restaurants via Twitter. "As it turns out, celebrities go to McDonald's. When a celebrity tweets, we can retweet their original tweet. We don't add to it."eMarketer
(3/8)

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The Takeaway

Strong psychological responses drive viral-video successPrompting a strong psychological response from the audience and offering a strong reason for sharing are the best indicators that a video will go viral, says Unruly Media's Cat Jones. The use of humor, nostalgia and even disgust are ways to generate a powerful psychological impact, Jones says. Brands also need to give viewers a reason to share their videos, whether it be getting the word out about a charitable cause or because the videos spark conversation in real life, she says.Business Insider
(3/10)

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Social Shareable

The healthy debate over daylight saving timeSetting the clock ahead an hour for daylight saving time throws off circadian rhythms and contributes to traffic accidents, workplace injuries and heart attacks, say chronobiologists. Even cows feel the effects of the change when they're milked an hour earlier than usual, Bora Zivkovic writes, joining in the universal jet lag we experience when the clock changes.ScientificAmerican.com/A Blog Around The Clock
(3/7)