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When these growth factors enter the face, stem cells become activated to grow
new tissue.

This new tissue includes new collagen, new fatty tissue
(for smoothness), and new blood vessels (for a healthy glow).

The same principle applies with the O-Shot, which aims to 'plump the clitoris' and make the vaginal area more sensitive.

'The most common thing I hear is "wow, what an orgasm",' says Dr Samuel Wood, who administers and researches the treatment. The O-spot is defined as the area near the clitoris and just inside the vagina

Dr Wood told ABC News: 'The most
common thing I hear is "wow, what an orgasm".'

And on his appearance on the Doctors TV channel he explained: 'We don't think the G-spot exists and if it does, it's not a specific physical structure.

'The O-spot is much closer to the opening of the vagina - that is what we want to enhance [with this treatment].'

He added that many women - especially those who are older and/or who have had children - find their clitoral sensitively is reduced - 'sometimes tremendously'.

The O-Shot is said to stimulate the growth of new cells, increasing sensitivity

During the procedure, one tube of blood is drawn and then placed into a centrifuge to separate the plasma from the liquid component.

Around 1cc of platelet-rich plasma is then injected directly under the clitoris and a further 4cc in the upper vaginal area - between the top of the vagina and the urethra.

Dr Wood says that the growth factors begin to work 'literally seconds' after being injected into the genital area - first plumping the area physically with the solution but also on a more long-term basis as the growth factors kick in.

He told the TV show Good Morning America that of around 80 women who have been treated so far, around 85 per cent have responded well to the procedure.

He added that 'patients 14 months on are still reporting an outstanding response'.

The O-shot, which costs around $1,500 - is currently undergoing clinical trials.

In a press statement, Dr Wood added: 'The most important factor in the success of this procedure is the correct placement of the injections. When these same growth factors were injected into the putative "G-Spot", we saw minimal or no improvement in sexual function.

'But when injected into an area distinct from the traditionally defined G-Spot [i.e. the O-Spot], the response has been surprising, robust and consistent.'

Dr Wood is the director of Reproductive Sciences Centre and the Scientific Director at La Jolla Centre for Sexual Health.