Web advertising

Building a web site is like building a TV ad: you can make a seriously cool ad, but no one will see it if you don’t buy air time (i.e. buy ads on the television channels). So if you’ve spent all your budget on building a cool site, and are wondering why you’re not getting many enquiries, it’s time to set some budget for “air time”. Same deal with designing a cool shop – if you don’t do a campaign, no one will come.

Effectively reaching your market means understanding what media they are engaging with, and reaching them in the relevant spots. The internet is now the third top media channel for consuming attention, after television, newspaper and TV. In fact, in the UK, internet is now the top media among young people. In NZ, 21.5% of media time is spent on the internet (on average, by all age groups). So web advertising is a no brainer.

Options in web advertising

There are 3 ways to reach people on the internet:

Option 1: When they are actively doing a search, you can do Google Adwords, You Tube ads (the ones you have to watch prior to downloading videos), or search engine optimisation. See Google adwords management.

Option 2: You can get in their email in box or Facebook page post. There are several ways of reaching your desired target market through email (and text!). And it’s certainly not “spam”.

a) We have a number of databases of people who have (yes, strange we know), opted to receive emails or offer their opinion, in return for earning reward points that they can redeem for prizes. These tend to me lower to middle socio economic groups. Whilst motivated partly by rewards, they volunteer their age, income, interests, region, home ownership status etc so you can be quite selective in who you want to target.b) people subscribe to enewsletters from their favourite websites. Sites with a solid following usually have an advertising system that gives an option for you to insert paragraphs and links into their enewsletters. So it comes from a trusted source.c) people subscribe to enewsletters from their favourite websites. Sites with a solid following usually have an advertising system that gives an option for you to insert paragraphs and links into their enewsletters. So it comes from a trusted source.d) people subscribe to enewsletters from their favourite websites. Sites with a solid following usually have an advertising system that gives an option for you to insert paragraphs and links into their enewsletters. So it comes from a trusted source.

Option 3: You can come up on sites people are surfing the net such as daily newspaper sites, trading sites such as Trade Me and Autotrader, You Tube, social networking sites like Facebook. There are several ways to do this

a) We place advertising banners or videos on relevant websites. There is, just like with radio networks, a network of web sites that you can place banners on in multiple places, like multiple stations. It even works out which site delivers a better return, and skews placement towards it. b) we place ads on Facebook. We can even target groups of people who “like” one of your competitors (if they have a page, and a following!). These ads can link either to your web site, or to your Facebook pagec) we can capture their email details by having register to win forms on Facebook.

Examples of how specific you can be: we’ve done campaigns targeting 22-24 year old students from three universities, people who have mortgages aged between 25 and 40 who are looking to buy a car or go on holiday, and parents of children aged 0-5.

Simply tell us who you want to target, and we can deliver some targeted online advertising solutions and options for digital databases of permission-based email addresses. We don’t hand you the addresses, and this would be illegal, but they get sent out on your behalf from a source they have opted to receive info from.