In the latest AA Podcast, our guest is John Ourand of the prestigious Sports Business Journal. John is one of the top sports media and business reporters in the industry and joins us from London where he is covering the Games for SBJ. John tells us about the experience covering his first Olympics from the O2 Arena right after the women's gymnastics team competition (SPOILER ALERT!!!) and also gives his perspective on the massive tape delay controversy facing NBC. Also included in this podcast…

-Why NBC chooses to air events in tape delay and the network's target audience.
-Why airing events live would be a "billion dollar bet" for the network.
-The reaction of NBC executives to the social media firestorm.
-Is there a television option for showing live Olympic events and keeping the tape delay primetime strategy?
-Does NBC make money airing the Olympics with their huge rights fees?
-Predictions on the major rights fees coming onto the market.

Subscribe to the AA Newsletter

All that and much more on an international version of the AA Podcast.

In case you've missed any of our podcasts, check out all of our interviews by subscribing to the AA Podcast on iTunes or our AA Podcast RSS Page. For more from John, follow him on Twitter @Ourand_SBJ.