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Digital Transformation Strategies for Enterprises: Successful Stories & How to Make It Happen

Smart enterprises and brands recognize that a web content management system (CMS) is a critical foundation for building and running great multi-channel digital experiences—it’s a key part of a digital transformation strategy. But with fierce market competition and technology evolving at the speed of light, even the most savvy organizations find it hard to keep up and drive digital success at a global level.

If you’re using a legacy CMS, it’s likely your digital properties are inflexible and difficult to scale. Instead of driving toward digital domination, you’re experiencing digital deflation. It’s taking the wind out of your sails, and customers are walking away in favor of better digital experiences.

In this webinar, hosted by Acquia and CI&T, two companies seasoned in helping their customer navigate this digital disruption, you will learn how large enterprises and brands are delivering scalable, agile, innovation in a digital-dominant world.

You will learn about:
• The evolution of CMS and the enterprise web strategies it drives
• Tips to align IT and the business to drive collaborative digital transformation
• Recommended platforms for scalable, agile web-based innovations
• How a robust partner ecosystem can fast-track your plans
• Customer success stories featuring challenges (and solutions!) of new enterprise digital platform implementations

4.
Digital transformation is real
→ Organizations are reinventing business models,
putting digital at the center of their business
→ Organizations are seeking new technology that
supports this transformative vision
→ The Acquia Platform enables organizations to support
digital transformation today and in the future

6.
FELIPE BRITO
Business Director, CI&T
With over 14 years of experience, Felipe
leads multi-million and fast growing global
Enterprise Agile engagements and
oversees 350+ people in long-term
partnerships with Fortune 500 clients. He
has extensive experience working with
Digital Transformation in the Consumer
Goods, Financial and Life Science sectors.
DAVID APONOVICH
Sr. Director, Digital Experience, Acquia
David has worked in web content
management and digital experience more
more than 13 years. Before joining
Acquia in 2014 he was WCM analyst at
Forrester Research, and he spent nearly
10 years combined at a digital agency
focused on WCM strategy and at a WCM
software company as marketing director.
FELIPE RUBIM
Head of Operations, CI&T
Felipe has worked on the design and
development of dozens of high profile
WCM based solutions for global
organizations over the past 6 years. Prior to
leading CI&T Asia Pacific operation in 2013,
he led initiatives in Brazil and US, focusing
on the technology and delivery aspects of
CI&T's customers’ digital transformation.
Our presenters

9.
CI&T, Collaborate. Innovate. Transform.
We are global with people in
US, Brazil, Europe, Australia,
Japan and China.
Our excellence has been
recognized by the market
with awards since our
founding in 1995.
We are truly multi-cultural, an
army of over 1,700 talented
employees and their great
stories.

10.
Transformation is not optional
The Age of the Customer is here
→ Organizations that
focus on customer
experience are thriving
→ Companies with poor
customer experience
are dying
Source: Watermark Consulting, 2013

19.
Global Digital Platform – The Challenge
→ How can a team of 10 people manage 35 markets with 57
different languages?
→ What are the options to reduce investments on a platform to reach
the most number of markets for maximum ROI?
→ Can we provide the best experience to the users, with fresh and
appealing content that is changing constant?

26.
→ Lush Japan was about to relaunch
it's ecommerce experience
→ So it was chosen as part of the first
markets to rollout the "Lush
Distribution” after UK
Lush Japan

27.
Lush Japan, old platform
→ Scattered experience for content
and commerce management, not
mobile accessible
→ Old and limited technical custom
solution on the front end

28.
Lush Japan digital
transformation results
→ Leverage platform built in UK as a Drupal Distribution
Shorter and more cost effective than a from scratch approach
→ Customize specifics requirements to Japanese market without
losing the unified brand experience
→ Translate and adjust UX per local characteristics
→ Integrate with Japanese OMS backend and payment gateway
→ Launch site by Oct 2014 in time for the holiday season

45.
Acquia platform enables
transformation
Acquia helps organizations unite their
business and technical teams as they
transform to digital-first
The Acquia Platform provides the software
necessary to build and deliver extraordinary
digital experiences faster
The Acquia Experience The Acquia
Experience is the intersection of the Acquia
Platform and our commitment to Customer
Success. We’ll educate you, map success,
and ensure it on an ongoing basis

47.
What will it take to succeed?
Embrace all things digital to drive a great customer experience
“How can you keep up with empowered customers? Be more digital.
Your customers, your channels, and your competitors are digital.
The future of your business is digital.”
— FORRESTER RESEARCH

48.
What will it take to succeed?
Four market imperatives in the age of the customer
Turn big data into
business insights
Embrace the mobile
mind shift
Transform the
customer experience
Accelerate your
digital business
Source: Forrester Research

49.
Five things you must do to start
1. Be obsessed with customer centricity - plan and build for this reality
2. Focus on unified brand experiences over scattered experiences
3. Bring partners that can collaborate and challenge your strategy - not
just acknowledge your strategy
4. Choose a solution and a platform (not just a product) that embraces
open source, increases reusability and keeps up with digital evolution
5. Implement an agile practice for increased communication and
feedback, especially across different markets