Which is why the Run SMART Project, Finish Line Physical Therapy, and Brooklyn Running Co. teamed up to create the new Winter Running Program, a 12-week training plan that's personalized and comes with injury prevention measures and cold-weather shoe consultation and education. "We’re trying to really focus on staying healthy and motivated—and also getting faster," says running coach and Run SMART Project founder Brian Rosetti.

To help you achieve all of those goals, we asked Rosetti to share some of the expertise used in creating the Winter Running Program. Keep these five tips in mind next time you're lacing and bundling up.

1. Don't wear your summer shoes. When streets are slick, you want to go with a trail shoe over a road shoe, Rosetti says. Some shopping tips: Choose something with a softer rubber sole; harder rubber will get even harder in the cold, worsening the shoe's grip. And make sure the tread pattern is wide and open as opposed to tight. "Snow packs up in tight treads, and then there’s no traction," he explains. "Then you’re kind of on skis at that point." Save that for the mountain.