Allure Is Now on Instagram!

Well, this morning, I am happy to officially announce the launch of Allure on Instagram! If you're not familiar with Instagram, it's a photo sharing app that allows you follow your friends' lives through the photographs they post from their iPhones. (The photos happen to look really cool thanks to the app's filters and the lighting tweaks it allows. It can make a shot of your plain old lipstick look like a true work of art.)

Nowadays, everyone from celebrities to fashion designers are "Instagramming." (My personal faves include makeup artist Pat McGrath and OscarPRGirl). The app blew up—no, exploded—over Fashion Week, providing a great way to check out the scene backstage, on the runways, and at some of the month's hottest parties. A testament to Instagram's popularity: A version for the Android is in the works, announced last week at the SXSW music festival (the date is still to be confirmed, but word on the street is "soon!").

If you're on Instagram, take a second to check us out (search for our username allure_magazine), or keep a watch out on Twitter for upcoming posts. And more importantly, shoot us a message on our Facebook page to let us know what types of things you'd like to see on our new account! New products? Staff testing? Behind the scenes shots? Whatever it is, we want to know!