Businesses around the world are reinventing themselves to remain competitive in a time when agility, efficiency and constant change is the new normal. A paradigm shift is required to speed product development. For an industry literally built on custom software development model, a new mind set is required. Acquire non-differentiated code and focus on identifying opportunities for creating true differentiation.

CEOs, CTOs, CIOs and CSOs must map out a strategy to lay the foundation of a more agile business by aligning their business objectives to the value proposition of their products. Otherwise the cost will be too high.