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How Are You Shopping for Back-to-School?

We already know that we are shopping for tech this back-to-school season, grabbing products like tablets, headphones and portable memory solutions. Some shoppers are getting a head start, with 60 percent of back-to-school shopping occurring in August. Here’s how we’re shopping for back-to-school.

Almost all back-to-school shoppers (95 percent) plan to visit physical stores to complete their shopping. Of those, consumers plan to visit

Mass merchant store (88 percent)

Office supply store (56 percent)

Department store (47 percent)

Discount or thrift store (43 percent)

Consumer tech store (36 percent)

Additionally, half of back-to-school shoppers (49 percent) plan to shop at an online retailer, including