The annual event is held in Boston from March 15-17. The Fisheries pavilion and the New Brunswick delegation will be at the heart of the show, which attracts buyers and sellers
of seafood products from more than 90 countries.

"The entire world visits this show, which is an excellent place to discover new trends in the fish and seafood industry," said Fisheries Minister Rick Doucet. "It enables us to see
what is going on elsewhere, and to anticipate what our clients are going to be looking for next season."

The New Brunswick pavilion covers 186 square metres (2,000 sq. ft.) and includes the displays of six exhibitors, as well as the Department of Fisheries booth.

More than 18,000 seafood buyers and sellers from around the world, including dozens of representatives of the New Brunswick industry, are expected to attend the event.

"Many take advantage of the show to strengthen business relations with clients or to enter into new trade relationships," said Doucet. "It's a unique opportunity to discover a whole
range of new products, and find out about the strategies that are best suited to the current economic climate."

High-quality seafood products from New Brunswick will be featured, with New Brunswick chef Richard Chiasson and his team organizing a number of tastings of fine foods at the
Atlantic Canada Café in the New Brunswick pavilion.

Special emphasis at this year's show will be placed on promoting Atlantic Canadian lobster beyond the American marketplace. The initiative follows up on concerted efforts by the
Maritime provinces to create greater consumer interest and awareness of the product's distinctive character and reputation. Special lobster tastings will be prepared for the event by
chef Allan Williams from the Culinary Institute of Canada, which is located in Prince Edward Island.

The New Brunswick delegation is part of a trade mission organized by the Atlantic Canada Opportunities Agency, in partnership with the four Atlantic provinces.