In time for the Christmas period, Winning Moves will be launching a Miraculous Monopoly Junior game in a deal brokered by Bulldog Licensing. It is the first if two new EMEA licensing deals for the hit animated kids’ property.

The firm has already tapped a number of leading partners in adult apparel, including the likes of Puma, Zara, H&M and Uniqlo as part of its drive to engage an older market, pulling on the nostalgia strings.

The brand has been picked out by Bulldog for its ‘massive potential in the licensing space.’ In Germany, where a licensing programme is already up and running, ROUTE 66 is a €30 million retail property.

When the man who had brand managed Pokémon, Yu-Gi-Oh and GoGos each to their respective runaway successes got his hands on the Shopkins licence, there really could have been only one outcome. Robert Hutchins talks to Rob Corney, founder and MD of Bulldog Licensing about the ever-growing collectables space

The company has confirmed that collection of toys, games and puzzles targeting the baby and pre-school market will be hitting shelves in the near future, as it reports increased pick up among toy retailers.

Moose Toys, the name behind the global hit, Shopkins, has recently launched the plush, collectable toy range that in just a few months since release has become the second biggest new brand in the territory, according to NPD.