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The New Ford Fiesta May Not Even Arrive In The US For 2018

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We here in the US may have tuned in to last week’s “Go Further” event in Germany, presenting the all-new Ford Fiesta subcompact, for little reason; apparently, the pint-sized car may not even land here.

This is according to Carscoops, which spoke to “a source with knowledge of the matter” on the sidelines of the Ford Fiesta’s big reveal. The source indicated that Ford doesn’t feel US-market demand for the new subcompact will be sufficient to justify the expense of launching it.

Carscoops reached out to Ford UK for comment, being told only that “the next-generation Fiesta is introduced for Europe and Middle East and Africa. We’ll have more to say about other markets at a later date.” The statement neither confirms nor denies the notion that the next-generation Ford Fiesta will not make its way to the United States.

The US-market Ford Fiesta is currently built at Ford’s Cuautitlán Stamping and Assembly Plant in Mexico. US sales through November of this year are down some 26 percent compared to the same period last year, and stand at just 45,035 units – less than half the sales of the Ford Mustang through November, and less than a third of the Focus compact’s volume.

This stands in stark contrast to the United Kingdom, where the Ford Fiesta is the best-selling car of all-time with about 18-million units over the past 40 years.

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— Aaron Brzozowski

Aaron Brzozowski is a writer and motoring enthusiast from Detroit with an affinity for '80s German steel. He is not active on the Twitter these days, but you may send him a courier pigeon.