Your brand isn’t what you say it is — it’s what people tell their friends it is. Word of mouth marketing is the art of creating a company that people love to talk about. You need passionate fans who promote your brand because they love you and love what you do — and who talk about you out of this love, not for money.

In this 90-minute webinar, you’ll learn specific strategies to connect and excite consumers and generate positive word of mouth. We’ll talk about the practical steps to create immediate, sales-driving conversations.

Remember: When you earn the respect and recommendation of your customers, they will do your marketing for you, for free.

I taught word of mouth marketing at Northwestern University and internet entrepreneurship at the Wharton School of Business. I’m a serial entrepreneur who founded and advises startups and nonprofits. And I’m a rabid purist on the topic of marketing ethics.

About This Blog

"Damn, I Wish I'd Thought of That!" is full of unusually useful ideas borrowed from the smartest marketers. Good marketing is more about brains than bucks. The best business ideas are easy to do, inexpensive, simple, and fun. Learn to simplify your business, earn word of mouth, and thrill your customers.