In the midst of a nice plug for our crusading sibling Consumerist, Brandchannel's Abram Sauer makes the following observation:

There are four positions from which to regard the Gawker "empire." The first is uncaring unfamiliarity. (This is the vast majority of the nation.) The second is sincere fandom from a loyal, if fickle, readership. The third, jealousy. (This is a small inner clique of blog-cestuous entrepreneurs.) The fourth position from which to regard Gawker is abject fear...

Had Sauer contacted us for comment, we would have informed him that there is actually a fifth position, but it's restricted to contract employees of Gawker Media. It mostly involves bending over and is rather unpleasant. We're happy to clarify.