Super Session - Goin’ Mobile

September 30
 9:00 a.m. - 10:00 a.m.

We all have a cell phone, but to really understand how the mobile phenomenon has changed American consumers, Jacobs Media and Arbitron have gone behind-the-scenes to study its true impact on broadcasters – and our lives. In a world where mobile devices are with us all the time and always "on," this fast-moving Super Session will take a deep dive into the world of iPhones, Androids and Blackberries and explore how they’re changing our lives.

Teams of interviewers and observers followed 18 people at work and at play to learn more about how consumers are using mobile devices today – and in the future. In compelling video segments, we’ll take you behind the curtain to observe the power of mobile devices in cars, bars, hair salons, retail outlets and offices, and how applications have changed the way Americans interact with one another.

"Goin’ Mobile" mixes reality TV and ethnographic research to explore how mobile phones create both instant access and often constant stress. We’ll also explore the impact of smartphone use while driving, how mobile devices bring families together, the smartphone "fun factor," and of course, how mobile phones are changing media habits and consumption. As mobile phone penetration eclipses computer, television and radio ownership, every broadcaster needs to understand the sociological and societal changes this phenomenon has created.