Miss America Launches Beauty Line

Miss America Properties, the branding agency for the Miss America Organization, has tapped beauty company Joshua Brands for a new line of skincare and cosmetics called R.E.I.G.N.

At launch the collection will include mascara, blusher, powder and lipsticks.

R.E.I.G.N. will make its debut at this year's Miss America Competition with its first network television commercial set to air during the ABC telecast on Sept. 15 and a pop-up store at the Pier Shops in Atlantic City, N.J., where the 2014 competition will be held.

The line is also available online now and will arrive at retail in spring 2014.

"Skincare and cosmetics have always been a natural extension of the Miss America brand, but our partnership with Joshua Brands through the launch of R.E.I.G.N allows us to be part of a collection that focuses on the total package of what is most meaningful for young women," says Ike S. Franco, managing partner, Miss America Properties.