Which would you rather have: A rich design a fast user experience? Users want both, but sometimes the interplay between design and perfmance feels like one side's gain is the other side's loss. Design and perfmance are indeed connected, but they aren't opposing fces. Instead, they complement each other. The trick f us as designers and developers is figuring out how to make it wk.In this video presentation, Steve Souders, fmer Chief Perfmance Yahoo! and Google head perfmance engineer, explains a process that brings design and perfmance together at the beginning of a project to deliver a web experience that's both fast and rich.Learn how to place emphasis on early prototyping and tracking perfmance from the get-go. Developers will benefit by participating in the product definition process, while designers will benefit from understanding me about how designs are implemented. You'll also discover new metrics that focus on what a user actually sees as the page loads.With this video, you'll learn how to bridge the technical and language gaps that, so far, have hindered the seamless creation of great user experiences.