Search Engine Optimization Boston

Our SEO Process

Improving organic search rankings on search engines is done through a time-tested process that encompasses not only regular On site and Off site SEO strategies but also social engagement, local SEO strategies, making use of Google rich snippets, feed optimization, news optimization, etc. While SEO is ever evolving, there are many fundamental elements at its core; the following is a list of some of the best practices for SEO we follow for the best results.

Keyword Research and Analysis

It all begins with keywords. Identifying and ranking for the “right” keywords is key to a campaign’s success. Targeting right keyword means getting the “right” kind of visitors. Intelligently researched keywords that will improve the website’s conversion – sales or inquiries is at the center point of Turnover’s SEO game plan.

On Page SEO Optimization

A significant component of making a website visible to search engines is the development of a search engine friendly site structure and carefully planning the keyword density, placement, and prominence. This will take care of optimizing the core elements on the website such as meta tags, page content, navigation, breadcrumbs, header and footers, etc.

Technical Website Evaluation or Audit

Each website has its own specific areas of SEO technical weaknesses. Turnover will evaluate and provide an extensive on-site enhancement that will dramatically improve the overall "search engine friendliness" of the website. This will take care of identifying and fixing issues on the website such as duplicate content, bad URL scheme, fixing the site architecture, removing hidden text, improvement of site download time, etc.

One key factor in successful improvement of natural rankings revolves around the addition of relevant, authoritative and keyword dense content both on and off the website. Turnover will work with you to develop strong content that meets specific compliance requirements. This will include adding more content rich pages on the site and writing content to generate more quality backlinks to the site through articles, press releases, blog postings, etc.

Social Engagement

SEO works well in unison with social media, we use social media as a part of SEO enhancement to increase your websites social following and engagement (Google+, Facebook, Twitter, and more).

Off Page SEO/ Link Building

This involves building a comprehensive Off Page SEO or Link Building campaigns that will provide high quality, compliant inbound links that work to increase the domain authority of your website. Turnover provides an extensive Link Landscape Analysis to understand your site (as well as competitor's links), which includes:

Evaluation of competitors for keyword(s)

Link Silo Worksheet (keyword/Destination URL)

List of potential Natural Link Exchange Partners (keyword/industry)

Review Results of competitors

Local SEO Strategies

Local SEO strategies are part of the overall SEO game plan for guaranteed first page rankings for all of your website's geo-targeted keywords within your city, county, state, or country. As a part of this service we will take care of Citations, Reviews, and Places Optimization with a goal to get your website on Page #1 and inside the Map Listing and other Local Directories.

Ecommerce SEO Strategies

At Turnover, we are well experienced in every popular ecommerce platform or shopping cart available in the market be that with Magneto, Mambo, X-cart, Joomla, or Drupal. Our plan includes assessing the weaknesses and opportunities of your online store, and pinpointing the ideal ecommerce SEO strategies to help your ecommerce website gain higher visibility on search engines.

Google Algorithmic Updates

Staying up to date on recent changes in Google's updates and close monitoring of campaign results on an ongoing basis.

BeDriven

Turnover helped us develop and optimize 2 videos for our company and now it is because of these videos, people now know what to do and where to do it. It positioned my company very well online.

RE/MAX Latin America

I was very happy with Turnover’s process, communication and all their help for my campaign in Peru and Chile. If I ever need a Spanish consultant again

Tina Lochner

Dear Franz,I’d like to sincerely thank Turnover for the excellent service. Not only do you provide state-of-the-art strategies, in addition you have demonstrated a continuous concern for our business and an interest in obtaining an in-depth understanding of our industry.

Maid Services

I personally use Turnover service and it is phenomenal. The work Turnover has put into my website is wonderful. The rank difference is fantastic and

Bmac & GTeam Boston

You have done a wonderful job making my website look more modern and professional. I would also like to say how excellent

Fred Lima – Boston Ironworks

I highly recommend this group, in the short time we have worked with Turnover Web, the results that we have attained been nothing short