Amazon

Now that Amazon has launched in Australia, brands should be scrambling to get their products listed on the site. But once you’ve listed your products, what more can you do to gain an edge over the competition and maximise sales?

The answer is optimisation. In this article, I look at the three key optimisation areas with specific insights into best practice strategies to maximise your success in the Amazon Marketplace.

Amazon Marketplace is a service that thousands of businesses around the world have signed up for, which allows brands to list their products directly to consumers on Amazon.com (alongside Amazon’s own products) for a small fee. The brand can either organise shipping, returns and customer service themselves, or they can take part in Fulfilment by Amazon – a service that allows companies to ship their items in bulk directly to Amazon and for a fee, have them take care of everything.

Watch out Google Shopping… Amazon’s advertising business is growing fast!

Estimates have put their ad revenue at $2.1 billion in 2016 and forecast that it will hit $3.5 billion in 2017.

This means Amazon’s ad business is closing in on third place globally behind Google ($80b in 2016) & Facebook ($27b in 2016) and whilst it’s miles away, their platform is still not available in all countries!