JR Elsewhere

Ambassadors Abroad: Open House at the CCP Central Propaganda Department

The following is a translation of an article published by People’s Daily (online) on Friday. Quotes from the diplomats, plus their names, are re-translated from Chinese-language quotes within the People’s-Daily article, and this may or may not reflect what they originally said. — JR

On May 24, the Central Propaganda Department at W Changan Road opened its doors and welcomed some special guests. At an open-house activity with the theme “Entering CCP Central Propaganda Department”, nearly sixty high-level diplomats stationed in China came in here for the first time, to have a look around, to have discussions and exchanges, and to understand the CCP’s work at theoretical learning, news dissemination, and at the building of ideological virtue.
5月24日，位于西长安街上的中宣部敞开大门，迎来了一批特殊的客人——以“走进中共中央宣传部”为主题的开放日活动在此举行，近60名驻华高级外交官首次走进这里，现场参观、座谈交流，“零距离”地了解中国共产党在理论学习、新闻宣传和思想道德建设等方面的工作。

Just in from their cars, some envoys merrily watched the buildings belonging to the Central Propaganda Department, and what made them even more expectant were the following “close contacts”. How does this department work? How does their work materialize in which fields? What are the qualities of the staff working here? … This was of interest to all diplomatic envoys, but they also had a common expectation that “the Central Propaganda Department would, with a sincere, open attitude have exchanges with them, to get a better understanding of the CCP in these exchanges, and a better understanding of the relevant work in China”.
刚刚走下车，一些驻华使节就兴致勃勃地观察起中宣部院内的各个建筑，而更让他们期待的，是接下来将近3小时的“亲密接触”。这个部门是如何开展工作的？他们工作的成果体现在哪些方面？工作人员的能力素质如何？……每一个驻华使节都有自己最感兴趣的问题，但他们对于这次开放日活动却有一个共同的期待，“中宣部以一种真诚、开放的态度与我们交流，希望能够在交流中增进对中国共产党的了解，甚至进一步更好地理解中国的相关工作。”

[…]

Arranging and scripting “Theoretical Hot Topics Face-to-Face”, coordinating major news disseminating activities, organizing and implementing “work at the grassroot level, changing the ways of doing things, and changing styles” activities, organizing and implementing activities to build spiritual civilization, organizing and coordinating large-scale art and literature activities, promoting cultural reform … In the central propaganda building, a variety of exhibits was on display and attracted many diplomats’ attention, and some fell over backwards (迫不及待) to take notes while listening and talking. Full of interest, they heard detailed accounts from comrades in the relevant departments, conscientiously dipped into theoretical writings by the Central Propaganda Department, some were interested in the recording of ongoing discussions, and some stopped at the newspaper and periodical showroom.
组织编写《理论热点面对面》、协调重大新闻宣传活动、组织开展“走基层、转作风、改文风”活动、组织开展精神文明创建活动、组织协调大型文艺活动、推动文化改革发展……在中宣部综合楼大厅内，展览内容精彩纷呈，吸引了众多驻华使节的关注，一些使节迫不及待地拿出纸笔，一边听讲解一边进行记录。而在各司局听取了有关负责同志详尽的介绍后，使节们更加兴致盎然，他们有的认真翻阅中宣部组织编写的理论书籍，有的对正在进行录制的座谈节目颇感兴趣，还有的在新闻刊物陈列室里驻足观看。

New Zealand’s ambassador Carl Worker, after watching the exhibition and listening to the introductions, told this reporter that the Central Propaganda Department is a very important department at the CCP, and what’s more, it is in charge of the important work of news dissemination, theory learning, the building of ideological virtue, and “coming here, I hope to understand the institutions at the Central Propaganda Department, the contents of work, how the work is done, so that we better understand the CCP and have better exchanges and interaction”.
新西兰驻华大使伍开文在看了展览、听了介绍后告诉记者，中宣部是中国共产党一个非常重要的部门，而且承担了新闻宣传、理论学习、思想道德建设等方面的重要工作，“这次来我最希望了解的就是中宣部的机构组成、工作内容，看看是如何开展工作的，这对于我们更好地了解中国共产党、更好地交流互动有很大的意义。”

At the Theory Office, to give the diplomats a deeper and intuitive impression, producers of the Theoretical Hot Topics Face-to-Face television special reports explained how they centered their programs around hot and difficult issues that concerned society. The books produced during the past few years, television recordings, were there not just to be read by the diplomats, but also to take them home for closer studies. Vietnam’s Minister Counsellor Hoang Ngoc Vinh took more than ten books right away, saying that “in Vietnam, we have similar departments. These books and theories are significant and worth to learn from”.
在理论局，为了让驻华使节留下深刻且直观的印象，“理论热点面对面”电视专题片的制作修改团队来到了现场，直接展示如何围绕社会关注的热点难点问题制作电视专题片。同时，现场还摆放着近年来理论工作的数10套书籍、电视节目光盘，让驻华使节不仅可以翻阅，还可以带走作更深入的研究。越南驻华使馆公使黄玉荣一口气拿了十多本书，他说：“在越南我们也有类似的部门，这些书籍、理论很有借鉴意义，中宣部工作的方式、内容也值得学习。”

“May I ask who Lei Feng is”, Ethiopian deputy ambassador Ababi Demissie Sidelel asked the person in charge, after having listened to an introduction at the education department and feeling a bit confused. […] After listening to the detailed and correct answer, the deputy ambassador’s doubts had been cleared, and he noddingly said: “Every country needs this kind of heroic person; this work is really important!”
“请问雷锋是什么人？”埃塞俄比亚驻华副大使阿巴比·德米思在宣传教育局听完介绍后感到有些困惑，向该局负责人提出了这个问题。 [ “雷锋是中国家喻户晓的全心全意为人民服务的楷模，他作为一名普通的中国人民解放军战士，在短暂的一生中助人无数，他的精神也代表着中国人的精神，因此我们广泛组织向雷锋同志学习的活动，希望他的精神能够代代传承。”] 详实准确的回答解开了副大使的疑惑，他频频点头说：“每个国家都需要这样的英雄人物，这项工作确实非常重要！”

After reading at the News Office’s The Party’s Historical Papers and Periodicals and The Party’s Historical Papers and Periodicals at the newspaper and periodical showroom, an ambassador said with emotion: “Thank you very much for today’s activity, this was of great help to our understanding the Chinese media”. Seeing the public-opinion supervision work explanations, an envoy said: “In the past, we thought that food safety issues only existed in some small companies, but from the results of China’s public-opinion supervision we can see that it is a universal issue, one of which the whole world must be vigilant and responsive. China’s public-opinion supervision has played a particularly important role.”
在看完了新闻局的“历史上的党报党刊陈列室”、“当代党报党刊陈列室”后，一位驻华使节感慨地说：“非常感谢今天的这个参观活动，这对我们了解中国的媒体有很大的帮助。”而看到对舆论监督工作的介绍后，有驻华使节说：“过去我们以为食品安全问题在一些小公司才有，但是从中国舆论监督的结果来看，这是一个具有普遍性的、全世界都需要警惕和应对的问题，中国的舆论监督确实发挥了特别重要的作用。”

[…]

To let the ambassadors truly understand the CCP’s propaganda work wasn’t only about the exhibition, but about the diplomats’ own queries: “Can the CCP make use of the new media to better understand the popular will?”, “Which challenges do you encounter in the fields of ideology and public opinion?”, “How does the Central Propaganda Department increase China’s cultural soft power?” ……. These questions, without exception, got a very good answer and explanation. Bangla Desh’s embassy’s Minister Counsellor 阿卜杜尔·莫塔拉布·沙克尔 said: “This visit to the Central Propaganda Department was impressive. The department does very good work in the fields of ideology and culture, news dissemination, theoretical research, etc.. It has also brought along a lot of convenience and service for the public, and displays a ruling party’s democratic, open, and progressive image. We are touched, and also very inspired, and hope that similar activities will follow.”
真正让驻华大使了解中国共产党的宣传工作的还不只是这些现场参观的内容，在最后的座谈交流环节，许多驻华大使提出了自己的疑问：“中国共产党是否会利用新媒体更好地了解民意？”“在思想舆论领域遇到了哪些挑战？”“中宣部是如何提升中国文化软实力的？”……这些问题无一例外都得到了很好的解答。孟加拉国驻华使馆公使阿卜杜尔·莫塔拉布·沙克尔说：“今天的中宣部之旅让人印象深刻，中宣部在思想文化、新闻宣传、理论研究等方面做得很好，同时也为民众带来了很多便利的服务，展现出一个民主、开放、进步的政党形象，我们很受感动，也很受启发，希望类似的交流活动能继续保持下去。”

Sincere communication, heart-to-heart talks, and frank encounters during this open-house activity, an open, transparent, harmonious and democratic Chinese Communist Party won the diplomats’ whole-hearted praise.
真诚沟通、倾心交流、坦诚面对，在中宣部的这个开放日，公开、透明、和谐、民主的中国共产党赢得了驻华使节的真心赞许。