SEO & Marketing Campaigns

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SEO or Paid Adverts?

Should I invest in SEO or should I just buy some PPC (Pay per click) advertising? We get asked this alot and its generally always the same answer:

"SEO is the bread and butter of your position in the world wide web. Without good search engine optimisation your site will fall amongst the millions of websites that never get viewed or viewed very rarely. Use paid adverts such as Google Adwords to instantly bring new custom to your website. This is great for pushing a particular product or offer. But remember, once your paid advert balance is depleted, you will be left where you were in the search results. In contrast, with SEO you will be constantly improving organically; SEO is not an overnight success unlike the paid adverts."

Search Engine Optimisation Specialists in Swindon

Search Engine Optimisation (or SEO for short) is the process of reviewing and tailoring a website's content to perform more effectively in a search engine such as Google, Yahoo or Bing. Search engine optimisation is not the same as social media marketing, you should consult our social marketing page if that is your preference.

Opal's SEO marketers have Google accredited qualifications and years of experience with online digital e-marketing so you can be sure that you will be making a cost-effective choice by choosing Opal Creations for your search engine optimisation.

Search engine optimisation is a never ending quest with endless tweaks, techniques and solutions to ultimately improve a websites organic ranking in a search engine such as Yahoo, Google or Bing. There is a balance between a website that is good for a search engine and good for a user. If you don't get the balance right then you will negatively affect both a search engine and a user. There is also a fine line to when the SEO becomes regarded as spam and consequently gets you blacklisted from the engines.

Opal employ many proven methods to quickly get you into the search engines and because SEO is judged on results, we ignore techniques that are useless and that waste both our time and your money. We even have our own SEO systems that have been improving over the past 5 years. Some SEO services are one-off and others require regular attention; think of them like a car MOT or service. Search Engine Optimisation in Swindon & SEOin Wiltshire

Which package is right for me?

Your SEO and marketing completely depends on your budget, the more you invest the more you will get out of it. If you are new to the web and have a small site, start with a basic SEO package to give your site a fighting chance against the other aggressive competitors. All companies should at least purchase a one-off website review to see the flaws in your site and also areas of improvement, you can then use this report to help you choose your digital marketing strategy to maximise your ROI.

Online Marketing Campaigns Specialists in Swindon

Skip the queues and pay to be heard. Boost your SEO campaign package by adding on PPC marketing. PPC marketing (Pay-Per-Click) is an accelerated method of online marketing. Paid advertising allows precise marketing budgeting and immediate results. You can choose how much you wish to spend. Using our marketing campaign builder tool you can set your budget and view the estimated response rates. Our Google Advertising team is based in Swindon, Wiltshire. Opal prioritises Google Adwords and Facebook Ads. If you desire another outlet then this will not be a problem.

As a rule of thumb, for a decent advert you will be looking at spending £0.45 - £0.90 per click through to your website. With paid adverts you can specify demographics, schedules and more. For example, if you were a pizza shop, you could have the adverts running between 5pm and 10pm (Peak ordering times), only to people in Swindon, only on Saturdays and for the keywords "pizza delivery swindon, pizza takeaways, cheap pizza". You can also specify the page that the advert directs the customer to and the text of the advert.

Or why not fight the giants! We can put you at the top of the search engine for your chosen product or search term. For example, searching "ipods" will obviously bring up a lot of Apple's own pages, major distributors and also around 230 million other websitea. What if you could be on the first page too? (Click the image to enlarge). Imagine being at the top of the search engines for your chosen search term. It is very effective marketing. If you have the right product and the right price, our marketing services can bring you the customers.

Remember, a customer who has clicked on your advert does not guarantee an order however those that order from you will most likely order from you again!