What consumers look for in a new vacuum cleaner

When it comes to purchasing a brand new vacuum cleaner for your household – whether new, additional, or replacement – functionality and features appear to be the #1 purchase driver. Based on research commissioned by Canstar Blue, Australians who own a vacuum cleaner (which is just about everyone) rate the key attributes in the following order:

Functionality / Features

Value for money

Brand

Energy efficiency

Design / Aesthetics

For both men and women, the order of importance was exactly the same. However, women (42%) paid even more credence to the functionality / features of the potential new vacuum cleaner as compared to men (34%). In contrast, men were slightly more likely than women to focus on value for money (31% versus 28%) and the comparison of different brands of vacuum cleaners (13% versus 10%).

These results are based on a representative sample of 2,461 Australians who have a refrigerator in their household and were surveyed by Colmar Brunton in 2013.

To our knowledge, all information in articles on the Canstar Blue website was correct at the time of publication. This information may have changed over time. Refer to the product fact sheet (or relevant similar documentation) before making any purchase decision. Canstar Blue's website terms and conditions apply.