The move is likely aimed at reinvigorating iPad sales, which have
slowed in the last half year yet represents Apple’s second
biggest money-maker after the iPhone. IOS operated iPads also saw
a decrease in market share in 2013 with the tablet only having 36
percent of the market, down from 53 percent in 2012,
Bloomberg reports.

With the onslaught of larger phone screens, some people believe
tablets are a fad and their heyday is over. Apple CEO Tim Cook
thinks otherwise.

We couldn’t be happier with how we’ve done with the first four
years of the iPad,” Cook told Re/code.
“I’d call what’s going on recently a speed bump, and I’ve seen
that in every category.”

Apple also has updates to current iPad and iPad mini lineup in
the pipeline, which reports say should be on shelves before the
holiday shopping season.

The Cupertino, Calif.-based company has scheduled an event for
September 9th where it will almost certainly unveil new iPhones
with larger screens. Reports indicate that two new phones will
have screens that measure 4.7 inches and 5.5 inches.