Visitor profile: Retirees

The average retiree takes three holidays a year, one foreign
and two domestic. Retired visitors
account for around a quarter of all visitors to the coast and in some resorts
make up almost 50 per cent of all visitors.

And this market is only predicted to grow.

Trips to the beach are already popular with older people, but
there’s plenty of opportunity for growth.
While many like returning to familiar spots, equal numbers like to visit
new places, particularly those with heritage.

Find out 10 ways this market could make a difference to your
business.