Alicia Keys will be engaging fans through the BlackBerry Keep Moving Project during her Set The World On Fire Tour, Presented by BlackBerry.

Keys is inviting fans to provide personal pictures of themselves through the BlackBerry Keep Moving Hub. These pictures will then be used to make a music video for Keys’ song ‘Hallelujah’, which will be played on stage during her concerts. Each city on the tour will have its own unique video featuring the people that make that city great. Fans can participate in Keys’ Keep Moving Project by clicking here. The BlackBerry Keep Moving Hub also includes a new intimate video from Keys.

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BlackBerryis proud to be the presenting sponsor of Keys’ global Set The World On Fire Tour, which kicks off on March 7th 2013. Check out the press release below for more information.

Press Release

Waterloo, ON – BlackBerry® (NASDAQ:BBRY, TSX: BB) today announced its recently appointed Global Creative Director, Alicia Keys, will be engaging fans through the BlackBerry Keep Moving Project during her Set The World On Fire Tour, Presented by BlackBerry.

Keys is inviting fans to provide personal pictures of themselves through the BlackBerry Keep Moving Hub. These pictures will then be used to make a music video for Keys’ song ‘Hallelujah’, which will be played on stage during her concerts. Each city on the tour will have its own unique video featuring the people that make that city great.

“I am so excited to continue the BlackBerry Keep Moving Project in such a cool way that creatively brings my ‘fam’ together,” said Alicia Keys. “With their help, we’re going to create a really amazing music video that will show the world what’s possible when your imagination and BlackBerry’s innovative platform collide.”

BlackBerry Keep Moving Projects engage BlackBerry customers in exclusive and compelling experiences created by inspirational and multi-faceted artists, writers, designers, filmmakers, musicians, and athletes. Author Neil Gaiman (Coraline, Stardust, The Sandman) and renowned director Robert Rodriguez (El Mariachi, From Dusk Till Dawn, Sin City) have joined Keys as the first three “BlackBerry Collaborators” leveraging the power of the new platform to create original content as they interact with fans like never before.

“Alicia is all about inspiring people through her music, her philanthropy and her other creative endeavors,” said Frank Boulben, Chief Marketing Officer at BlackBerry. “Her ‘Set The World On Fire’ tour is a great medium for connecting with fans and creating unprecedented experiences for people all around the world. This matches perfectly with BlackBerry’s mission.”

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Fans can participate in Keys’ Keep Moving Project by clicking here. The BlackBerry Keep Moving Hub includes a new intimate video from Keys.

BlackBerryis proud to be the presenting sponsor of Keys’ global Set The World On Fire Tour, which kicks off on March 7th 2013. Five–time Grammy® nominated R&B artist Miguel is slated to open for Keys on the tour. Tickets can be purchased at aliciakeys.com/events/

SET THE WORLD ON FIRE NORTH AMERICAN TOUR DATES:

Thu-Mar-07

Seattle, WA

WaMu Theatre

Fri-Mar-08

Vancouver, BC

Rogers Arena

Sun-Mar-10

Oakland, CA

Oracle Arena

Tue-Mar-12

Los Angeles, CA

Staples Center

Wed-Mar-13

San Diego, CA

Valley View Casino Center

Fri-Mar-15

Las Vegas, NV

Mandalay Bay Events Center

Sun-Mar-17

Dallas, TX

Verizon Theatre at Grand Prairie

Mon-Mar-18

Houston, TX

Toyota Center

Wed-Mar-20

Austin, TX

Cedar Park Center

Thu-Mar-21

New Orleans, LA

New Orleans Arena

Sat-Mar-23

Miami, FL

American Airlines Arena

Sun-Mar-24

Tampa, FL

Tampa Bay Times Forum

Wed-Mar-27

Cherokee, NC

Harrah’s Cherokee

Fri-Mar-29

Atlanta, GA

Philips Arena

Sat-Mar-30

Greensboro, NC

Greensboro Coliseum

Tue-Apr-02

Toronto, ON

Air Canada Centre

Wed-Apr-03

Montreal, QC

Bell Centre

Fri-Apr-05

Brooklyn, NY

Barclays Center

Sat-Apr-06

Mashantucket, CT

MGM Grand at Foxwoods Resort Casino

Mon-Apr-08

Newark, NJ

Prudential Center

Wed-Apr-10

Boston, MA

Agganis Arena

Thu-Apr-11

New York, NY

Madison Square Garden

Sat-Apr-13

Atlantic City, NJ

Revel Casino-Ovation Hall

Sun-Apr-14

Washington DC

Verizon Center

Wed-Apr-17

Detroit, MI

Joe Louis Arena

Thu-Apr-18

Chicago, IL

United Center

About Alicia Keys

Alicia Keys is a 14 time Grammy Award® winning singer/songwriter/producer, actress, New York Times best-selling author, entrepreneur and humanitarian. Since releasing her debut album, songs in A minor, Keys has built an unparalleled repertoire of hits with over 30 million albums sold worldwide. Her latest album, Girl on Fire, recently debuted at number on the Billboard album chart. As a philanthropist, Keys co-founded Keep a Child Alive (KCA) and serves as Global Ambassador.

About BlackBerry

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more information, visit www.blackberry.com.