Indeed, it's the middle class in poor nations who will be the focus of innovation for years to come, much as the Internet has spawned new businesses over the past 15 years, says Vijay Govindarajan, professor at Dartmouth College's Tuck School of Business. "Innovating in these countries does require a fundamental shift in the price paradigm," says Dr. Govindarajan.

1 Comment On: An innovation lesson from India

chandrakant81 | March 28, 2009

Dear Friend,
It gives great pleasure to see an INDIAN company product/policy being appreciated world wide but at the same time (“it’s the middle class in poor nations who will be the focus of innovation for years to come”) does not make any sense as India being one of the Nations showing good growth rate, it commands some respect, and for really poor nations in these times of crises need to strengthen their fundamental policies then to Innovate.
As far as the innovation policy is concerned will be more required by the developed nations to keep their reputation intact.