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BRP Recognized by Mobile Commerce Daily for its Retail Research and Insights on Mobile Commerce

BRP understands the critical role that mobile will play in retail going forward and consistently puts forth original research that helps retailers understand where the opportunities and pitfalls are, what is and is not working and where

Boston, MA (PRWEB)January 11, 2016

Mobile Commerce Daily announced that Boston Retail Partners (BRP) is the winner of the Mobile Commerce Researcher of the Year Award for 2015. “With mobile traffic and sales growing significantly during the recent holiday season at the same time that mobile’s influence on in-store sales has never been greater, this year’s Mobile Commerce Awards winners clearly have a firm grasp on how shopping is evolving and have forward-looking strategies in place to address mobile’s growing role,” according to Chantal Tode, senior editor, Mobile Commerce Daily.

“Boston Retail Partners understands the critical role that mobile will play in retail going forward and consistently puts forth original research that helps retailers understand where the opportunities and pitfalls are, what is and is not working and where they should invest,” said Ms. Tode. “Through a variety of benchmarking surveys, blog posts from analysts and special reports, the research company analyzes the key players and developments in the mobile space with key insights for retailers.”

“Mobile technology is a component of every consulting engagement we have worked on with retail clients in the past two years, and mobile is truly the future of retail. The mobile device is the cash register of the future, the sales associate of the future and the wallet of the future – or rather the now,” said Ken Morris, principal, Boston Retail Partners. “The proliferation of mobile devices has a direct or indirect influence on nearly every purchase and creates an abundance of new opportunities for retailers to engage their customers.”