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The Dirt on Data – How Bad Data is Killing Your Marketing Campaigns Dirty data is a worldwide epidemic, and in the U.S. alone, it is costing businesses over $600 BILLION a year. So, if you thought that your company is the only one with data integrity issues – you are very wrong. In fact,Read more

Once upon a time, in a land called Silicon Valley, there was a publicly-traded company (who shall remain nameless) that was unexpectedly blacklisted by a couple of key ISPs. Suddenly, their outbound marketing efforts were largely shut down and they could no longer reach their prospects. What was happening? It appeared they were trapped inRead more

You may think you can live with dirty data. But can you compete with dirty data? Find out more about how you can improve your ROI by reading through these white papers: “How Dirty Data Can Destroy an Integration” and “Why Dirty Data is Costing you a Ton of Money”. Bad data affects your ROIRead more

According to Frost & Sullivan the Marketing Automation Platforms such as Eloqua will expand by a huge 300 percent from 2014 to 2020. Many of the companies that will jump on the Marketing Automation bandwagon will be disappointed with their results. Why? Many of these marketing automation adoptees will just expect these platforms to workRead more