pop the penns open

Penn goes old-school with a traditional product giveaway, putting a surprise in cans of tennis balls this summer. We’re not talking about kitschy “Cracker Jack”-esque loot here — though something tells me they could have milked Nole Djokovic for something out of left field (a la these videos). Instead, specially marked cans of Penn Championship and Pro Penn+ balls could lead to carabiner watches, tennis racquets (HEAD, of course), or a year’s supply of balls.

Look out for the cans to start appearing on shelves at the beginning of June. We hope you win something!