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Overview

Provide an approachable, superbly written introduction to microeconomics that allows all types of students to quickly grasp microeconomic concepts and build a strong foundation with Mankiw’s popular PRINCIPLES OF MICROECONOMICS, 8E. The most widely-used text in economics classrooms worldwide, this book covers only the most important principles to avoid overwhelming students with excessive detail. Extensive updates feature relevant, meaningful examples. MindTap® and Aplia digital course solutions are available to improve student engagement and retention with powerful student-focused resources. Within MindTap®, students can use the highly acclaimed Graph Builder and Adaptive Test Prep features. All content has been carefully crafted around understanding student needs at key moments in your course. A team of award-winning teaching economists have added more relevance, engagement, and interactivity to teaching resources in this book’s ancillary package, already the most commanding in the industry.

Meet the Authors

N. Gregory Mankiw,
Harvard University

N. Gregory Mankiw is Robert M. Beren Professor of Economics at Harvard University. He studied economics at Princeton University and MIT. Dr. Mankiw is a prolific writer and a regular participant in academic and policy debates. His research includes work on price adjustment, consumer behavior, financial markets, monetary and fiscal policy, and economic growth. His published articles have appeared in academic journals, such as the American Economic Review, Journal of Political Economy, and Quarterly Journal of Economics, and in more widely accessible forums, including The New York Times, The Washington Post, The Wall Street Journal, and Fortune. Dr. Mankiw has been a research associate of the National Bureau of Economic Research, an adviser to the Federal Reserve Bank of Boston and the Congressional Budget Office, and a member of the ETS test development committee for the advanced placement exam in economics. From 2003 to 2005, he served as chairman of the President’s Council of Economic Advisers.

What's New

ALL-NEW "ASK THE EXPERTS" BOXES FEATURE OPINIONS FROM THE WORLD’S MOST PROMINENT ECONOMISTS. This timely learning feature highlights the IGM Economics Experts Panel, a longitudinal survey of several dozens of the world’s most prominent economists. Every few weeks these experts review a proposition and respond whether they agree with it, disagree with it, or are uncertain. The insights from this feature demonstrate to your student’s situations when economists are united, when they are divided, and when they simply don’t know what to think.

EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT MICROECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect the latest developments. The most comprehensive updates include coverage of the design of the tax system (Ch. 12), and income inequality and poverty (Ch. 20).

NUMEROUS NEW AND UPDATED "IN THE NEWS," "FYI," AND "CASE STUDY" BOXED FEATURES HIGHLIGHT RECENT AND SIGNIFICANT MICROECONOMIC EVENTS. You and your students stay up to date on the today’s economic changes and developments as these features highlight events that have made headlines and their significance on microeconomic decisions today.

ALL-NEW DIGITAL IMPLEMENTATION GUIDE (DIG) RESOURCE SUPPORTS TEACHING ECONOMISTS. This helpful new resource was developed to help you bring more engagement to the classroom, The DIG offers innovative teaching tools to enhance the classroom experience. You’ll find quick guides to commonly used features in MindTap® that will save you time, and a robust chapter overview that highlights key digital features and details on how, and specifically when, it’s best to use them in your course.

EXPLORE MINDTAP FOR MANKIW 8E: A VIDEO TUTORIAL SHOWS STUDENTS HOW TO UTILIZE MINDTAP® MOST EFFECTIVELY. This short video based exercise is assignable and a perfect primer to maximize your student’s effectiveness with using MindTap® from the first day of class. This assignment was designed to support students with quickly understanding the multitude of student focus resources available to them in MindTap®; the interactive eReader, StudyHub, Adaptive Test Prep and Graph Builder are all concisely covered.

MINDTAP PROVIDES THE MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATIONAL PUBLISHING. The student-focused resources within MINDTAP respond to the individualized needs of introductory students with a prescribed learning path. MINDTAP gives you, the instructor, the flexibility to create the course you want using either publisher-provided material, your own material or third-party materials.

NEW VIDEO LECTURE SERIES LESSONS WITH QUICK QUIZZES IN MINDTAP SEAMLESSLY REFLECTS THE UNIQUE MANKIW APPROACH. This new assignable video series supports students at two key points of time: (1) as they prepare for class, and (2) as they prepare for exams. They offer an alternative learning medium to reading the text and are appropriately chunked up as to enable students to focus only those concepts they find most challenging. This new resource offers fresh examples while remaining closely aligned to the pedagogy and careful language of the Mankiw text. Students are even assessed as they progress through the videos to evaluate their level of understanding.

ADAPTIVE TEST PREP PREPARES YOUR STUDENTS FOR IMPORTANT TESTS. This powerful test prep tool provides students with more than 3,900 test bank-like questions, more than half with corresponding Quick Coach videos designed to support your students at their most teachable moments, when they are confused or unsure about the answer to a question. This new resource has proven to be highly effective in preparing students for high-stakes tests and has positively impacted cumulative course results.

GRAPH BUILDER ALLOWS STUDENTS TO MOVE STEP-BY-STEP THROUGH COMPLEX GRAPHICAL FIGURES. Designed specifically for introductory economics students, Graph Builder interactive exercises help students first understand complex graphs by decomposing a graph into finite steps that build upon one another, then practice graphing by drawing out a similar scenario from scratch. This drawing method supports the kinesthetic learning approach valued by instructors, like you -- all within the context of the interactive book!

Aplia THE BEST-SELLING ONLINE HOMEWORK SOLUTION IN INTRODUCTORY ECONOMICS TODAY, NOW OFFERS MORE. The Aplia question sets for Mankiw, 8e are completely redesigned to be more closely aligned to this edition’s Problems & Application questions at the end of each chapter. Aplia technology has also been updated to offers an optimized mobile experience on the iPad with improved graphing tool precision and improved part level grading functionality for students and instructors convenience.

VIDEO APPLICATIONS BY GREG MANKIW FEATURE THE AUTHOR INTRODUCING CHAPTER CONTENT. Author N. Gregory Mankiw introduces the important themes in every chapter by delivering a highly relevant deposition on the real-world context to the economic principles that will be appearing in the upcoming chapter. These videos (formerly called Roadmap Videos) are intended to motivate students to better understand how microeconomics relates to their day-to-day lives and in the world around them.

VIDEO LESSONS WITH QUICK QUIZZES BREAKDOWN DIFFICULT CONTEPTS AND HOMEWORK ROADBLOCKS. This popular learning resource (formerly called Problem Walk-Throughs) shows students how to solve economics questions from start to finish. You’re all-too-familiar with your students running into roadblocks when working through their assignments. These concise videos support a student in that moment, which is not always during your office hours, when they are stuck and most teachable. The Walk-Throughs Videos are an ideal resource for this twelve o’clock hour dilemma.

UPDATED END-OF-CHAPTER MATERIALS PROVIDE INVALUABLE PRINTED PRACTICE WITH DIGITAL SUPPORT. "Chapter Quick Quizzes," "Questions for Review" and "Problems and Applications" now reflect this edition’s most recent revisions. The "Chapter Quick Quizzes" and "Problems and Applications" are fully digitized in Aplia and are fully gradable. "Problem and Applications" are also available as algorithmic sets in MindTap® only.

Features

Aplia OFFERS THE MOST SUCCESSFUL AND WIDELY USED HOMEWORK SOLUTION IN THE ECONOMICS MARKET. With more than one billion answers entered, Aplia provides an unmatched homework resource for your students. Online interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises give students hands-on application without adding to your workload.

THIS EDITION’S ENHANCED INTERACTIVE BOOK STRENGTHENS THE LEARNING EXPERIENCE. The Interactive book does much more than move words from the printed book to a digital device. It enhances your students' learning experience by allowing them to search, highlight text, take notes and interact directly with complex figures. The interactive book also from supports media from both Cengage Learning, the book’s publisher, or third-party media providers, such as YouTube. Additionally, it is now more accessible to visually-impaired students with new alternative text that is added to all images and tables for every chapter.

CONCEPTCLIPS HELP STUDENTS MASTER MICROECONOMICS TERMS. These high energy videos, embedded throughout the interactive book, address the known student challenge of understanding economics terminology when initially introduced to the subject matter. Developed by Professor Mike Brandl of The Ohio State University, these concept based animations provide students with memorable context to the key terminology required for your introductory economics course.

PREMIUM POWERPOINT® PRESENTATIONS EASE YOUR COURSE PREPARATION WHILE INCREASING STUDENT INVOLVEMENT. Chapter-by-chapter slides organize lecture points into sections that students can easily digest. The PowerPoint slides animate graphs the way you might draw them and include Student Note Prompt handouts to facilitate effective note-taking without distracting students from active participation in class.

Table of Contents

Part I: INTRODUCTION.1. Ten Principles of Economics.2. Thinking Like an Economist.Appendix: Graphing: A Brief Review.3. Interdependence and the Gains from Trade.Part II: SUPPLY AND DEMAND I: HOW MARKETS WORK.4. The Market Forces of Supply and Demand.5. Elasticity and Its Application.6. Supply, Demand, and Government Policies.Part III: SUPPLY AND DEMAND II: MARKETS AND WELFARE.7. Consumers, Producers, and the Efficiency of Markets.8. Application: The Costs of Taxation.9. Application: International Trade.Part IV: THE ECONOMICS OF PUBLIC SECTOR.10. Externalities.11. Public Goods and Common Resources.12. The Design of the Tax System.Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.13. The Costs of Production.14. Firms in Competitive Markets.15. Monopoly.16. Monopolistic Competition.17. Oligopoly.Part VI: THE ECONOMICS OF LABOR MARKETS.18. The Markets for the Factors of Production.19. Earnings and Discrimination.20. Income Inequality and Poverty.Part VII: TOPICS FOR FURTHER STUDY.21. The Theory of Consumer Choice.22. Frontiers in Microeconomics.Glossary.Index.

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Each MindTap product offers the full, mobile-ready textbook combined with superior and proven learning tools at one affordable price. Students who purchase digital access can add a print option at any time when a print option is available for their course.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

This Cengage solution can be seamlessly integrated into most Learning Management Systems (Blackboard, Brightspace by D2L, Canvas, Moodle, and more) but does require a different ISBN for access codes. Please work with your Cengage Learning Consultant to ensure the proper course set up and ordering information. For additional information, please visit the LMS Integration site.

Supplements

Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

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ISBN: 9781337612357
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