Launched this week across BT Sport football programming (EPL & Champions League matches) SportPesa marketing details that it seeks to showcase the high intensity the new betting brand will bring to the UK betting scene.

Developing SportPesa’s UK profile, Chime Sports highlights a number of the bookmaker’s sponsorships (Everton FC) and charity initiatives (Kits For Africa), displayed in the campaign’s narrative.

Backing the launch of ‘Take Every Opportunity’Shaun Simmonds, Head of Marketing for SportPesa said:

“SportPesa is passionate about sport and taking every opportunity. Our brand positioning is at the heart of everything we stand for, whether it’s supporting professional or grassroots clubs, our Kits for Africa initiative, or providing unique global opportunities for African and European clubs to play each other