The UA mission is to engage stakeholders in meaningful interactions that foster pride, advocacy and private support for the University of Washington. Fulfilling our mission requires us to build genuine, trust-based relationships, both internally and externally.

Purple Pride on Your Ride is the general campaign for the new, purple UW license plates. More plate details are available at uw.edu/huskyplates, which includes FAQs, a DOL application form and general plate information.

Messaging

Sample e-newsletter/web copy

Purple Pride on Your Ride

Show your UW pride on your ride with the new, purple University of Washington license plates. With a portion of every purchase going directly toward academic scholarships, it’s a great way to give back.

Facebook posts

A. You can now show some purple pride on your ride with the new, all-purple UW license plate. With a portion of every purchase going directly toward academic scholarships, it’s a great way to give back to students in need. In fact, license plate sales have raised $1.2 million to date for the UW General Scholarship Fund. Get more information about the new, purple plates today at uw.edu/huskyplates.

B. Purple UW license plates are finally available for Washington drivers! Add some purple pride your ride and order your plate today. Get all the details at uw.edu/huskyplates. Plus, $28 from every UW license plate purchased goes to UW student scholarships!