He was a very popular singer in the USSR in the sixties and seventies. He recorded the Trololo-song in '79. He had written a lyric about cowboys doing this or that when he arrived at the studio for the recording. That text didn't wash with the Communist censors. It had to go. He had to come up with something else fast. That's when the genius Trololo was born. The video recording resurfaced on the web in 2009 and became a meme.