E-commerce is among the few things taking the world by storm today. In 2016,The United Nations Conference on Trade and Development (UNCTAD) estimated its global net worth at $22.1 trillion. No expert seems to doubt that e-commerce will continue to grow by great margins in the coming years.

With the future looking bright, it means there’s enough pie for every e-commerce site that does what’s necessary to improve their online presence and reach as many as people as they can.

Evidently, an e-commerce site largely relies on organic traffic and search queries to make sales and, so, without proper search engine optimization, one will be setting themselves up for failure.

There’s no doubt that Amazon, eBay, Alibaba, and the likes have invested a lot in SEO so as to be where they are. And if you follow their footpaths, innovating and improving where necessary, you can get there.

Don’t be intimidated by the intricate nature of the work involved. The great thing is that it can be done and, today, we show you how.

1. Keyword Research

Even though keyword research is a common and necessary practice on every website, when it comes to e-commerce, you have to go beyond the standard practices where you simply pick a few product keywords and expect to reach the top of search engines.

It is imperative that you are choosing low competition keywords with relevant modifiers. Here’s what we mean:

If you try to rank for a general product, like “winter boots”, it will be nearly impossible. But if you add modifiers to your keyword, even though you may have a lower search volume, you will be able to target your audience better, getting people who are ready to buy and have less competition.

So, instead of “winter boots”, you may choose to optimize your product page for the keyword, “best winter work boots”, which gives you a lower search volume and a less competitive keyword.

Using Long Tail Pro, it’s easy to come up with these low competition keywords and you can also use the Google Adwords suggestions tool included to sort up to 400 keyword suggestions by KC (keyword competitiveness). This allows you to target the best keywords for your product.

But your search doesn’t stop there; you want to make sure that there are similar sites as yours ranking for that keyword. Thus, if you see that the only sites that are ranking for that keyword are larger, well-known sites, you’ll want to continue your research on Long Tail Pro to find low competition keywords that feature e-commerce sites similar to yours.

2. Site Design And Structure

Your site’s usability, conversions, and rankings are influenced largely by its design and structure. Your website visitors should find it easy to navigate from point A to B, and you can do this by minimizing the number of clicks needed to navigate between pages to at least four.

Also, make sure that your pages are loading quickly. This helps to keep visitors on your website. Generally, you can use tools such as Screaming Frog or Siteliner to identify website errors that need to be fixed. This could be things like duplicate pages, missing header tags, redirects, and so on. Both of these tools have both free and paid versions.

Another thing to note is that mobile shopping has gotten really huge in recent years and, by making your e-commerce site mobile friendly, you will be increasing your chances of getting to the top of search engines and converting your customers.

In addition, of all the customer segments today,Kissmetrics notes that mobile users are now the leading and the most likely to convert. Search engines are also favorable to sites that are mobile and tablet friendly. And rather than creating a separate site for different devices, it’s best to go for a responsive design, as it’s also good for SEO.

3. Content Optimization

Content optimization involves optimizing the content on your web pages to be useful, attractive, and actionable. For it to achieve its goals, the content should be well-edited, compelling, properly formatted, and fine-tuned to meet the user expectations.

Readability is one of the key factors that you should pay attention to. If writing is a challenge for you, there are certain tools that you can use to check your grammar and spelling. You can add the YOAST plugin to your site to check for readability or you can use a tool like the Hemingway app to check how your content reads.

But there’s no replacement for having someone on your team that can re-read your content in the native language of your intended audience to check that it makes sense and reads properly in your preferred language. By using hiring platforms, like Upwork, you can test out different editors and even find writers if writing is not within your skill set.

Optimizing multimedia, like photos and videos, on your e-commerce site is also good for SEO. Whenever you can use alt tags to add alternative keywords or add a video to your post as well, you are improving your reader’s experience, which in turn gets you a better position in the search engines.

With all of your products, make sure you come up with a unique, attractive, and SEO-optimized description for every page and product in order to boost your site’s ranking and attract your prospective customer.

Page titles, on the other hand, should be accurate, highly descriptive, and engaging. Same also applies to Meta descriptions. A great description will entice a person to click on your page to find out the rest of the information. Your post or page description is one of the first things your prospective customer sees when they are looking through countless results on the search engines. An enticing description can get your product seen above others higher up in the search engines.

4. Link Building

We talk about white hat link building a lot for authority and niche sites, but it’s just as important for e-commerce sites to have excellent links. Google often punishes sites with low-quality inbound links. Quality is better than quantity.

Installing the free Moz Bar extension on your browser will assist you in finding high quality, higher DA (Domain Authority sites). You want to get the DA of your site to determine which sites you should target for links. Ideally, you want to get your links from those sites that have a higher DA than your site.

If you have trouble finding high quality sites, it’s always good to see what the competition is doing. Which links do your competition have pointing to their page. You can use tools like OpenSiteExplorer or Long Tai lPro to see what links your competition has, so you can duplicate them.

5. Unique Titles Tags

Be sure that you are using unique title tags and avoid having the same title tag for two different pages. This can sometimes happen when you are selling two different products from the same manufacturer.

Even though that’s frustrating, you can avoid having duplicate title tags and keywords by opting for a phrase that describes the product further. After all, many online users still use key phrases to look up things on search engines and, if you optimize your different product pages with such phrases, you will certainly rank higher for them.

It would actually be better if you got a little descriptive on your product pages as well. Rather than just naming a product, include its model number and other product-specific details. Also note thatgeneral phrases can still work well for brand or category pages.

6. Social Media Integration

Social media continues to creep into every space, and e-commerce isn’t spared. A great way an e-commerce site can leverage on social media is integrating social media throughout your site.

Social media on your e-commerce site helps to build credibility and Google takes note of the fact that people find your website or brand valuable, and this in turn improves your search engine rankings. Integrate social media where it makes sense on your website. You can also allow your website visitors the option of signing in through a social media site, like Facebook. A report by SearchEngineLand shows that people signed in to social media on your site purchase more items and spend more time on e-commerce site than users.

Other ways to leverage social media include utilizing social-based comment systems and showing trending products socially.

Conclusion

Optimizing your e-commerce site is one way to achieve multiple business goals, including increased sales. When each of these processes, from keyword research, site design and structure, and content optimization to link building, unique title tags, and social media integration is done right, you will see a rise in organic traffic and improved search engine ranking, both of which are necessary ingredients for increased conversions and more repeat customers.

It’s important to note that SEO practices are ever changing as search engines update their algorithms regularly. One thing that keeps you safe and constantly reaching the top of search engines is great content and products that are actually helpful to your users. This way you users become your advocates and speak your praises, which is the most natural way to reach the top of search engines.

Like Us On Facebook

Testimonials

professional, friendly team ready and

In my opinion LTP is very easy to use and an intuitive tool for keyword research.

In my opinion LTP is very easy to use and an intuitive tool for keyword research. I use it all the time and it is an integral part of my work with my businesses. I believe that most businesses, bloggers and others who has a website they wish to drive traffic to, can benefit from this tool.

It’s very fast and easy to use!

I have been using LongTailPro for more than a year and have just started using the cloud version. It’s very fast and easy to use! Since I have been using LongTailPro, I have saved a lot of money not having to build that many links. Most of the keywords revealed by LongTailPro rank without building links. There are lots of very well written tutorials and videos that guide you. The training is all white hat! It’s helped me a lot with my SEO business. Keep up the good work guys!

LongTail Pro has proven to be an indispensable asset when it comes to keyword research for me and my colleagues.

LongTail Pro has proven to be an indispensable asset when it comes to keyword research for me and my colleagues.I personally have been using the service for a while now, and have found over time that the data it gives around keywords tend to be more accurate than the other keyword tools on the market. I also introduced the LongTailPro to my colleagues who previously had been using other solutions, and now they absolutely swear by it! It is the go-to tool for keyword research at our agency. I highly recommend it.

Longtail Pro is the single most important blogging tool I own.

Longtail Pro is the single most important blogging tool I own. Without it, and I use it every day, there is no way my sites would get anywhere near the traffic they enjoy today. It’s fast, quick, easy and an excellent guide as to what content to create.

This is my GO TO software when it comes to keyword research.

I have been using LTP for quite sometime now and love the software. This is my GO TO software when it comes to keyword research. I highly recommend it to anyone doing SEO or any type of keyword research.

I love Long Tail Pro!

I love Long Tail Pro! As an SEO copywriter, it has made my job easier because I can find long tail keywords I know that people are searching for. From larger volumes to small, Long Tail Pro is an integral part of my SEO arsenal for getting clients ranked on the first page of Google.

Long Tail Pro is one of the most important tools we use in our content marketing agency.

When I first started blogging back in 2009, I researched keywords manually with a set of free tools. And while we had reasonable success, it was difficult (impossible) to know if a target keyword was truly rankable. We ended up creating content that never ranked – because many of the keywords were just too competitive.

Thanks to Long Tail Pro, we consistently and predictably rank keywords, pages, and whole sites. Already this year, we’ve grown a client’s site traffic by 6X in just 7 months – and it continues to grow.

Long Tail Pro is one of the most important tools we use in our content marketing agency.

I’ve built a 6-figure “side business” that leverages SEO and affiliate marketing.

I’ll keep this short and sweet. I’ve built a 6-figure “side business” that leverages SEO and affiliate marketing. The ENTIRE business hinged on my LongTailPro keyword research and data. Without LongTailPro I would not enjoy a blog that generates passive income.

It’s one of the best investments I’ve made in my business for sure.

I’ve been using long tail pro for a few years now, even before they went with a cloud based solution and it’s always been my go-to tool for performing long tail keyword research. It’s reliable, accurate and the support is great!

I even started a Fiverr keyword research gig and been making extra bucks by helping others with keyword research.

Finding great keywords you can rank for easily has never been easier. Give it a test run, once you go LTP you never go back!