Cruise News

Millennials ready to set sail as they get the bug for cruising

Young adults are turning to cruise holidays in numbers never seen before

For a type of travel that has traditionally been limited to older travellers and young families, the growing interest from millennials in cruising looks set to shake things up this year.

Millennials are turning to cruise holidays in numbers never seen before, according to figures from the latest CLIA Travel Report that show those who would “definitely” book a cruise for their next trip rose from 63 per cent in 2017 to 70 per cent in 2018.

Growing interest from young adults in cruising looks set to shake things up this year

Hardly surprising then that leading cruise lines and retailers are pulling out all the stops to provide facilities on their ships and experiences that younger cruise passengers want.

“Cruise holidays have a surprising number of draws for millennial travellers, including the opportunity to explore more than one destination on any given voyage”, explains Ian Crawford of CruiseDeals.co.uk.

“The industry has undergone rapid development over the last decade, and it’s now also possible for cruisers to take in some of the most untouched corners of the world, which is always going to appeal to millennials looking for a unique travel experience.”

A recent report by ABTA supports the idea that cruisers are attracted by exploring multiple destinations. Four out of every five said it was the main reason they chose to cruise in 2017.

The same survey also concluded that of those who have not yet taken a cruise, 18 to 34-year-olds were most interested in booking one in the future.

Among the cruise lines keen to cash in on this millennial boom is the newly named Marella Cruises, formerly Thomson, whose Asia itineraries look set to attract younger cruisers hoping to explore somewhere new.

Taking in some of the continent’s best kept secrets – from Langwaki in Malaysia to Thailand’s Koh Samui – an increased range of destinations is just one way in which Marella hopes to draw in millennial crowds. The cruise line has also announced a greater selection of adult-only cruises, set to launch this year.

“Cruise lines that have traditionally targeted the family market are actively trying to offer more to millennials,” says Ian Crawford. “An increased number of adult-only itineraries, the chance to explore some of the world’s trendiest destinations and a greater focus on onboard activities that are likely to appeal to young adults all lay testament to that.”

Family-friendly cruise line Royal Caribbean leads the way in terms of onboard entertainment. Independence of the Seas will be undergoing a multi-million pound refurbishment with newly announced features directly targeting the growing millennial market. Among the highlights is Sky Pad – a virtual reality bungee trampoline experience designed to replicate the sensation of tumbling through space.

Nightclubs, bars, lounges and casinos are just a handful of other facilities commonly found on larger vessels these days, and go to show just how much of an impact the increasing presence of younger cruisers is having on the industry.

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