Coke’s Christmas road trip

The fairy-lit trucks from the Christmas Coca-Cola ads will be touring the UK during November and December, stopping at retailers in major cities to sample CCE brands.

Coke will be back on TV for Christmas, with a new Snow Globe ad joining the existing Holidays Are Coming campaign.

Between November 10 and December 10, the brand is giving away an Xbox bundle every hour in a text and online competition. The promotion is running on 50cl and 2-litre bottles of Coke, Diet Coke and Coke Zero. Two-litre bottles featuring Father Christmas will appear and there will be price-marked packs of two bottles for £2.50 available.

An on-pack offer on Appletiser will give consumers the chance to claim a free bottle for every two purchased. The online-redeemable promotion will run on 2.2 million 75cl bottles until January. Appletiser will also be supported by multibuys, display units and loyalty card activity in multiples.

A poster campaign and themed in-store display activity will back the Schweppes mixers and lemonade range.

Trade communications manager Selena Taylor said: “Last year Coca-Cola and Schweppes created a £118 million opportunity for retailers over the Christmas season.

This year’s campaign, with increased investment and exciting new promotions, offers a real opportunity for retailers to increase shoppers’ basket spends with premium trusted brands.”

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The judges met last week to sort out the winners in the independent categories of our 2018 Drinks Retailing Awards. The results are top secret until the awards dinner on February 6 but it’s giving nothing away to report that the overall standard of those that will be revealed in the shortlist of finalists in the January issue of DRN is higher than it’s ever been.