Branding: it’s such a basic part of marketing, and yet it’s such an enigma. An allusive (illusive?) concept that most of us allow to remain in the clouds of theory rather than the rigors of practicality. I know I’ve struggled with it over the years, as you can see in the posts below.

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What I write on this site does not and should not reflect the opinions of anyone I work for now, have worked for or will work for. Heck, I don't even know if I agree with some of it. So read accordingly.
- The Management