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"Direct mail, snail mail or just mail — whatever you call it — is not dead. In fact, it dominates ad spending by local retailers, taking up more than 43 percent of retailers’ total advertising budgets according to a 2013 report from small business research firm BIA/Kelsey."

“Personalized print media has a more powerful presence than a personalized email, because the audience can recognize that it takes more effort to customize print media than digital,” writes Vladimir Gendelman, print marketing expert and CEO of Company Folders. “Accordingly, the audience feels special because of what is a personal touch often lacking in traditional print marketing.”

"With the explosion of online marketing there is a temptation to set aside direct-mail as a means of reducing spending. That temptation is even more persuasive when a false comparison is used, such as direct-mail vs. e-mail, without looking at the numbers. Nobody downloads an e-mail and puts it up on the refrigerator with a little magnet, and sees it 20 times a day until they call. That might happen with a well-designed letter or postcard received in the mail though. What advertisements are on your fridge? Any emails there? Probably not."