There is a lot of talk in digital marketing circles right now about nostalgia. Huge brands are building websites that look a lot like the sites we saw in the 90’s, Reebok is using an intentionally-bad skateboarding video to sell shoes and social media is more focused than ever on conversation instead of conversion.One digital channel that seems to be lying dormant in this marketing renaissance is the direct email. A victim of its own success in many ways, email was so popular that it was abused…See More

Have you ever heard about Small Business Saturday? I am sure if you live in the USA, this is not new to you. Well for those not familiar with Small Business Saturday, this is shopping holiday held annually in the United States of America. The Idea behind Small Business Saturday is to promote local shopping among the Americans and give the start-up businesses an opportunity to market their products. The shopping holiday aims to promote the local entrepreneur by giving them a platform to display…See More

Shipra Mittal's Blog

There is a lot of talk in digital marketing circles right now about nostalgia. Huge brands are building websites that look a lot like the sites we saw in the 90’s, Reebok is using an intentionally-bad skateboarding video to sell shoes and social media is more focused than ever on conversation instead of conversion.

One digital channel that seems to be lying dormant in this marketing renaissance is the direct email. A victim of its own success in many ways, email was so popular that it…

I am sure if you live in the USA, this is not new to you. Well for those not familiar with Small Business Saturday, this is shopping holiday held annually in the United States of America. The Idea behind Small Business Saturday is to promote local shopping among the Americans and give the start-up businesses an opportunity to market their products. The shopping holiday aims to promote the local entrepreneur by…