Entrepreneur: Testing, Testing, Is There a Market for My Product?

In this piece for Entrepreneur, JD Albert suggests a lean model for early testing for startups that lack the budget for early research:

“Finding the sweet spot for success is not a predictable process, but there are actions entrepreneurs can take to help boost the probability of being the next big thing, rather than the next big flop. One of the simplest steps is product testing.

Is it durable enough? Is it easy to use? Is it well designed? Do people like how it looks? What are people willing to pay for the product? All of these questions can begin to be answered in a physical product’s early testing phase.”