7 Essential E-commerce Website Design Features for Successful Stores

Selling things online are a common sight now. However, this also means creating a proper and up-to-date E-commerce website with all the products and services listed for potential customers to browse and make purchases accordingly. With multiple E-commerce websites engaged in the same line of business, it becomes necessary to emphasize the E-commerce website design and layout that can impact sales in the long run. Design and layout must be usable and not complex so that potential customers are easily able to get what they are looking for. Customers should be able to make informed decisions about a purchase, arouse interest in more products and validate transactions made online, thus, triggering loyalty in customers and consequently further sales.

Any successful web designing company in Delhi can tell you that there are certain features to help you in creating an alluring and successful E-commerce site. Some of them are:

High-quality product images:

E-commerce sites are showrooms in virtual space. People buy products only after they are convinced about the product after looking at its picture and reading its details. For any E-commerce site to be successful, it is imperative that only high-quality images along with necessary details are uploaded on the website. Without proper pictures of the products being sold, your potential customers are likely to look for the same products on your competitors’ sites.

Clear “Call to Action” tab:

You wish to highlight a particular product or category of products or promote some sale on your website. Make your customers know about it. Adding a “Call to Action” tab makes it possible for your potential customers to know about the unique features of the products or brands listed on your site. Ensure that by clicking on that tab customers are introduced to a new or novel product that they may like to try instead of irrelevant content that fills up the pages of the website.

Unique website design:

The design of your website tells a lot about your business. Neither should it be so complicated and serious that it drives your customers away nor the funny kind that makes your brand look frivolous. Your website must look alluring with clear and good pictures coupled with necessary details. Make sure that your business goals are in sync with the website design. Customers unconsciously relate website design to the nature and kinds of products that would be available. A sub-standard ecommerce website design may adversely affect the sale of hi-quality products listed on your site. An exclusive looking website selling mediocre products will make the customer feel cheated.

Easy search function:

Technology has enabled people to reach things at the click of a button. However, this has also made customers impatient. No potential customer would like to spend hours on a website searching for the right button that they can click to buy. This means that your website must contain an easily accessible search box that they can quickly identify with to make their purchases. Typing in keywords in the search box must yield the same or similar products that customers had been looking for.

Help customers with related products:

Customers viewing products also feel interested in alternative products or similar products with alternative features. They are also keen to know what related products may have been viewed by other customers. For this it is important you include, in your E-commerce website design, details and pictures of similar products at the bottom of each product page.

Include customer ratings for various products:

New customers would often like to know what other customers have to say about the product. Also from SEO value, it is always good to keep your customers engaged, thus, increasing more traffic to your website. What better way could it be than to allow your customers to leave honest product reviews on your site? In addition to the reviews that customers leave on every product page, customer feedback helps potential customers with additional information, for example, what other customers had felt about the fabric or ease of use of the products they had bought from your website.

Easy-to-use website navigation:

Navigation is a critical aspect of any E-commerce website design. If customers find it easy to search and buy the products they had been looking for, it raises the probabilities of sales. Ensure that your products and brands are listed in separate categories so that customers find it easy to navigate between them and click the products they had been looking for. So, your clothes go into the merchandise column while products like smartphones and hard drives are included in the list of electronic devices.

Summary:

Internet marketing is the trend that has enveloped most other marketing strategies. However, factors like website design and use of apt digital marketing techniques cannot be ignored while trying to sell any product online through E-commerce websites.

Author bio:

Micheal Anderson is a proficient website designer and digital marketing expert with Techmagnate. He has more than 5 years of experience and likes to share his knowledge and creative ideas that can benefit others.