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8.
State Regulation:
State Facts- New Hampshire
New Hampshire:
Legal Amount:
12 Cases Per
Household Per
Year
In-state
Shipping: Yes
Regional
Limitations on
Shipping:
Can’t ship to:
Ellsworth,
Millsfield,
Monroe or
Sharon
Regulations: If
selling 600 L
of same brand
must sell
equal value to
the state
liquor
commission
Tax: N/A
Compiled by author from buyingguide.winemag.com

9.
State Regulation:
State Facts- Vermont
Vermont:
Legal
Amount: 12
Cases Per
Household
Per Year
In-state
Shipping:
Yes
Regional
Limitations
on Shipping:
No
Regulations:
UPS doesn’t
deliver
direct
shipments
for on or off
site sales
Tax:
$.55/Gallon
+ State
Sales Tax
Compiled by author from buyingguide.winemag.com

10.
State Regulation:
State Facts- Massachusetts
Massachusetts:
Legal Amount:
26 Cases Per
Household Per
Year
In-state
Shipping: Yes
Regional
Limitations on
Shipping: No
but service
may be
denied by
common
carriers
Regulations:
they can ship
from wineries
that don’t
have a
relationship
with MA but
carries can
deny it
Tax:
$.55/Gallon
Compiled by author from buyingguide.winemag.com

11.
State Regulation:
State Facts- New Jersey
New Jersey:
Legal Amount:
12 Cases Per
Household Per
Year
In-state
Shipping: Yes
Regional
Limitations on
Shipping: No
Regulations:
Can do direct-
to-consumer
shipping,
FedEx does
not deliver
direct
shipments
Tax:
$.87/Gallon +
State Sales
Tax
Compiled by author from buyingguide.winemag.com

14.
Trading:
Exports- Top Locations
The European Union, $518 million
Canada, $487 million
Japan, $101 million
China, $71 million
Hong Kong $69 million
Mexico, $24 million
South Korea, $22 million
Top
Locations for
Exported
U.S. Wine:
Compiled by author from wineinstitute.org

17.
Trading:
Direct To Consumers- Facts
 In 1985, no states permitted direct shipping
 In 1998, 17 states allowed wineries to ship to the consumer
 Today, 41 states allow wine to be delivered from out-of-state wineries
California
33.2%
Texas
8.9%
New York
6.1%
Florida
6.0%
Illinois
4.3%
Top 5 Wine Shipment Destinations:
Complied by author from source shipcompliant.com

18.
Consumer Profile:
A look at the consumers that drink wine in the U.S.

19.
Consumer Profile:
Who Consumes Wine?
About 5% of the U.S. population ever buys wine over $20
About 35% of U.S. adults do not drink wine at all
About 21% drink beer but not wine
About 15% of the U.S. adult population drinks wine more
than once a week
Compiled by author from winesearcher.com

20.
Consumer Profile:
High End versus Not High-
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
California
Washington
Oregon
New York
Percentage of High End vs Non-High End Purchasing Domestic Wine
from California 2014:
Not High End High End
Compiled by author from grapesandgrainsnyc.com