Como iTrack Live começou a jornada do(a) design de página na web

Nome da empresa

iTrack Live

Visão geral

Our strategy is to make managing a fleet of vehicles as easy and efficient as possible to boost operational productivity in any business. Our vision is to provide a service that lets business owners keep up-to-the-second tabs on their vehicles from anywhere in the world. We are a high-energy South African start-up with a rapidly growing client base in Africa.

We're looking for a site that says we’re professional and efficient but still able to innovate and respond with the personal touch.

Conte para a gente quem é você e quem é seu público alvo

We specifically target business owners of small to medium sized companies in South Africa. These are often logistics or delivery companies but can be any company that has drivers and vehicles that need to be monitored.

Our typical customer is a middle aged male business owner with a medium-sized business.

Requisitos

We are looking to change our company image. We have recently had a new logo designed for us and want to launch a whole new brand image with our website.

We want a website that conveys that we are extremely professional but still innovative and give our customers the personal touch. We pride ourselves in our service delivery and commitment to constant innovation.

Things we like on our site:
1. We like our current colour scheme, but are open to new ideas
2. Clear route of contact (phone, email, automatic quotation)
3. Ability to generate a quote right from the home page
4. Easy menu access (few clicks) to get any content on the site

We are looking for a modern website design that conveys that we have cutting edge technology but still does not alienate our client-base (mostly middle aged men).

We want a clean "web 2.0" looking site that is clear and simple to use.

We want the dimensions of the design to be 1024 x 768.

These are features that we require on our front page:
• Clear and obvious space for our existing clients to login (username and password fields)
• Easily accessible contact details (phone number and email address for sales as well as support)
• Online quotation generation form (getting a quote must be made the easiest thing in the world for the customer)

Things we want on the front page:
A flash banner/demo explaining the product, highlighting product features, and giving info about the company (you do NOT need to design this)
Bullet point card of product’s strong selling points
Space for testimonials that changing while the customer is browsing
Flash video/in-depth demo of the product (again, you do NOT need to design this)