Monday, June 19, 2017

During Cosmoprof North America in summer of '16, the Polarbelle team had the fortune of a sit down with Gretchen Chevalier, the founder and CEO of Ittse, an up and coming cosmetic brand. We were captivated by their booth and, in particular, the cartoon style line drawings of the muse Ittse and her dog Bernard.

The style of the products, packaging and booth really spoke to us. We went by Ittse about six times before we could get in through the crowd to sit down and learn more about the brand.

Gretchen created this delightful cruelty free brand with a modern look. She has a background in the development of prestige brand products and was able to bring her expertise and knowledge of product development, formulation and USA based manufacturing to her brand Ittse. Her vision was to bring an approachable option to consumers, even in the packaging, and to appeal to all demographics.

There is attention to absolutely every detail in this brand. My first picture above is of the customize-able empty palette that you can purchase in a variety of six colors. Look at the detail on the back of the box. It's so cool, appealing to my artistic side.

Ittse has a special place in the brand for influencers, which brings me to today's product review. My friend Jess Scull is the brilliant blogger behind Love For Lacquer. She has made her brand into an incredible force in the industry and I'm so proud and excited that she would collaborate with Ittse to bring you The Glambition Collection.

From the Ittse website:

“This collection represents all of the powerful and strong women who are building empires, chasing dreams (in high heels of course) and who rise, shine and hustle. Through every failure, you will always have a reason to get back up. Dream big, work hard, stay focused & make it happen.”

xo,
Jess,
@loveforlacquer | loveforlacquer.com

The collection features four products; a cheek color, 2 highlighters and one all over color. The four colors are sold as a set for $35. If you choose to purchase an Ittse palette in your choice of color, the cost is $50. Sign up on the website for the first time and receive a 20% off coupon!! You'll be very impressed with the empty palettes. They're made of faux leather, super cushy and have a mirrored top. Now let's take a look.

These powders are gorgeous. Your brush will kick up a tiny bit of powder when you swipe the pan but will apply perfectly when you touch the face. There's no fallout. These colors are beautiful in their intended use and also as eye colors.

They are, (from left to right) - Hustle & Glow, a golden shimmering highlighter. It's not an overtly warm gold, which means I really love it. Golds that go too orange just don't work for me.

Goal Digger - a delicious shimmer that I can't quite explain...it's kind of a champagne peach or a champagne pink depending on your undertones. It is an all over color that is brilliant as a highlighter, gorgeous as a blush topper and a gleaming metallic on the eyes. This is the color I was dying for most and it totally delivers.

Run The World - a beautiful champagne glowing highlighter. Mix this with any of the other colors and you will blow your mind!

#GirlBoss - the cheek color of the bunch is the perfect light color with barely discernible shimmer. The satin finish keeps it from looking flat and I truly believe it's a universal color. It is perfectly between peach and pink making it the every day blush you've been looking for.

About Me

I am a student of Makeupology, my pursuit of "science" as it pertains to cosmetic technology, concentrating on the nuances of color, texture and design...basically a makeup geek, wife, mom, friend and generally silly person.About Me