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Monday, March 8, 2010

Number of iPhone Users in Korea Reaches 400,000

According to a KT Executive, as reported in today's Joongang Daily, there are now over 400,000 iPhone users in South Korea. That amounts to an average of about 4,000 people a day who have purchased the device since it was introduced last November 28. For those of you keeping track, that also amounts to an annual sales rate of nearly 1.5 million phones. I feel vindicated about the prediction I made in an earlier post when all of the industry experts here were making lower estimates.
According to a demographics survey conducted by KT, half of the new iPhone users are in their 20s, 70 percent were men, and 30 percent came from the wealthier districts of Seoul. This is only the beginning of the mobile transformation in Korea!