Companies will now be able to integrate products into their corporate profiles to advertise their various offerings to a specific target market. Users can then "recommend" those products and have them appear on their profile.

For example, if a professional owns or favours a particular wireless data network, they would recommend it and have it appear on their own personal page.

"Organisations will also be given greater control over staffing features around the site. Page administrators can now advertise directly from its company profile, as well as control new hires and movements within the company.