Houston Super Bowl Brings In $347 Million Net Impact On City

HOUSTON, TX - JANUARY 29: Scenes from around the NFL Experience at the George Brown Convention Center and Discovery Green on January 31, 2017 in Houston, Texas. (Photo by Bob Levey/Getty Images)

Houston (CBS HOUSTON) – The Houston Super Bowl Committee commissioned a study to see the economic impact the Big Game had on the city for the 2017 Super Bowl. On Thursday they released the results from that report to show the city benefitted from a $347 million net impact.

It saw approximately 150,000 out of town visitors come into the city and spent on Discovery Green and around the city. Discovery Green typically sees 1.3 million visitors a year. It saw that during the nine days NFL Live and NFL Experience.

The affordability made a huge difference according to Ric Camp a board chairman on the host committee.

Houston has submitted it’s bid to host the Super Bowl again in 2024. Our Garret Heinrich speculates that 2027 is more likely time for the Super Bowl to come back to Houston.

Garret Heinrich

The digital content manager of CBS Radio Houston, Garret is a father, husband, sports fan and former comedian.
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