LV= agrees five year sponsorship of Mary Rose Museum

LV= will sponsor the new Mary Rose Museum in Portsmouth, due to open in 2012. It will sponsor this high profile visitor attraction for five years from its opening to the end of 2016, and has also committed to support the project over the next two years as the new museum moves towards completion.

As one of this country's most important heritage projects, £35 million will be spent on the final conservation phase of the legendary Tudor warship's hull and the building of this permanent, state of the art museum in Portsmouth Historic Dockyard. By offering the public a highly personal and interactive experience of the Mary Rose and its history, the museum expects to attract around half a million UK and international visitors each year.

David Radford at LV= says, "Our purpose is to help customers look after what they love in life, and this sponsorship provides an ideal fit with this approach. We value the importance of protecting our heritage whilst supporting a state-of-the-art project and we are proud to support the new Mary Rose Museum."