Notes on analytics and assessment for online social media

“6 Social Media Success Metrics to You Need to Track.” I personally do not care much for social media metrics for my own blogs and other social media presences. This in large part because I mostly do it for myself either as a form of professional development or as a hobby. However, for the library’s social media efforts, we do need to be doing more assessment, in large measure because the big honchos want assessment done as part of accreditation, and if I can somehow use some measurements that could go into those assessments, someone would be happy. I could go on a whole rant about some people being overly obsessed with numbers and forms, but I will restrain myself. At any rate, for the library there are some metrics I would be curious about since it would help me then improve content and engagement.

“26 Tips for Enhancing Your Facebook Page.” Our Facebook page is a primary way for us at this point to communicate and engage with our community. However, I am always looking for ways to make it work better for us. There are some items that might not be applicable due to being too business-oriented, but I think there are some good ideas here. Given my workload, I can use all the help I can get.

“26 Twitter Tips for Enhancing Your Tweets.” Personally, I do not use Twitter very much. I do have an account on it, and I mostly have a couple of other social media linked to it so they post automatically. I probably could do much more with it, but microblogging just seems way too short for me, and some of the mechanics of Twitter are just not too intuitive for me. In terms of the library, the director has asked me to look into it. So far, I am not convinced it would work for us based on our other social media presences. But I have to be prepared for the day when it may be inevitable (we’ll probably do it anyways regardless, and no, I am not commenting further). It is not that I am being negative about Twitter. It is just that it does not work for me personally, and as the outreach librarian, which includes our online social media tools, I don’t think we would have that much use for it at this point in time (later, maybe, but that would be later).

“3 Simple Ways to Rapidly Create Custom Facebook Landing Tabs.” This I definitely have to look into and implement at some point. Given that Facebook pretty much eliminated apps. (or made them so invisible as to practically not letting them exist) from profiles and pages, I may need to do some enhancing.