Scale your competitive intelligence program by getting 10x the data in 10x less time—spend less time on research and more time on analysis and action

Focus on only impactful updates by filtering by category, company, keyword, date, and more. Save favorite views to monitor trends and partner with an analyst to call out trends weekly

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What is competitive intelligence?

Competitive Intelligence (CI) is the process of gathering and understanding key information used by companies to anticipate competitor’s actions, analyze market trends, and develop business strategies. The goal is to gain a 360-degree view of the competitive landscape and market environment, in order to minimize risk and confidently make decisions. Competitive intelligence should be done quickly and timely so that all data is actionable and relevant. With real-time competitive intelligence, companies can both plan and react to changes in the competitive landscape.

What types of intelligence does Crayon track on competitors?

Crayon tracks all essential competitive intelligence types to give you the full picture of your competitors' digital footprints and your overall market. Scroll through to check out the types of intelligence we track 👇

News & Events

Track the latest announcements and investments your competitors are making. See what events they're sponsoring, what awards they're winning, and what coverage they're getting.

Catch any changes to features, pricing, and packaging to drive executive and product strategy. Know when they add, remove, or repackage features and functionality.

Support Threads & Reviews

Hear what real users think of your competitors' products through third party site reviews. Get insight into product and service gaps by monitoring help articles and forum threads.

Positioning & Presence

Stay on top of your competitors' positioning and messaging, both on and off their website. Catch new website sections added, new design and branding launched, and changes to company profiles on third party sites.

Customers & Partners

See which customer case studies are getting added or removed, and take note of industry or use case focus. See which partners they're adding or removing to get insight into product strategy and where there may be gaps.

Content & Social Media

Monitor what your competitors are publishing across the web so that you can create differentiated content and get insights into their target audience and keywords. Social media activity shows you what they're promoting and how, and can surface opportunities for you to participate.

Conversion Tests & Promotions

Review the latest conversion campaigns and promotions running in your market, even if they're still in testing mode. Get inspiration for differentiated campaigns and take advantage of this insight into marketing strategies.

What is it like to be a Crayon customer?

Being a Crayon customer means that you have a partner in your quest to dominate your market. Beyond using our CI platform that tracks over 300 million sources and 100+ types of intelligence, you will be paired with an Analyst who will:

Guide you on best practices within the Crayon portal and how to leverage the data to make it actionable

Work with you on a regular basis to surface critical insights that impact your business

Crayon customers...in their own words

Stories

Don't take our word for it. Here what our customers think👇

"Crayon makes our team more scalable. Given limited time and resources, Crayon enables us to leverage larger scale intelligence and cut through the noise other tools have presented. Crayon also finds additional intelligence we never would have found before." - Rob Bois, Senior Director of Product Marketing at Fuze

By staying on top of the competitors, we’ve been able to arm our sales team with actionable insights that they can act on immediately. As a result of Crayon, our win rate against our top five biggest competitors has improved by 54%." - Jake Godgart, Senior Manager of Product Marketing at Upserve

Crayon gives us every type of intel we need to gain a competitive edge across our efforts. There's something for every stakeholder - from content to positioning to news and more - everything we need to drive marketing decisions." - Dominic Litten, Chief Marketing Officer at Budget Dumpster