I traded email with Seth Greenberg at Intuit about the job and here’s what I learned:

Why apply for this position at Intuit?
The Senior Manager of Web Analytics position in the TurboTax division of Intuit is an amazing opportunity to help develop, optimize and influence a multi-channel marketing mix backed by a substantial advertising budget. The position will require the most qualified applicant to build on an already great process, and develop a methodology for incorporating multi-channel measurement into online advertising analytics. In addition, the applicant will need to build a successful online advertising testing program that combines both website and offsite factors to optimize results. Yes, this a lot, but if you are still reading then maybe this is for you.

Why make the move to San Diego?
Did you see the U.S. Open? Do you like sunshine and paradise? If so, then there is a lot of that in San Diego. If you are a fan of outdoor activities, don’t like snow, and are not a big fan of rain, then maybe this is the best climate for you. The cost of living is relatively high here on the coast, but many are willing to pay the sunshine tax. It is as good as it looks on TV, and it can only be better if you are here. We’ll also make your move easy with a nice relocation package.

What makes Intuit so special?
Intuit is a data driven company. Intuit is also year-after-year one of the “Top 100 Best Places to Work” There are many benefits to working here, including the ability to have a very focused tactical tax season, followed by a strategic period evaluating all the results and deciding what to do the next tax season. It brings about some really great year over year improvements and lets you build on and prepare for success each year.

Having lived in paradiseSan Diego for three years while at WebSideStory and JupiterResearch I can vouch for what a great place San Diego is. And as far as Intuit, from my perspective the high-quality people they are able to attract is testament enough to the opportunity. If you have more questions about this job drop me a line and I’ll get you in touch with Seth or Dylan, or just review the job description and apply online today!

Second, and I feel a little bad for putting this below the fold, but international companies are now able to advertise on our job board! Previously we weren’t able to offer listings to companies with non-U.S. addresses but our technology provider has given us a passable workaround that allows us to better serve the International job seeking and employee-seeking community.

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Intuit had a terrific year and record revenues. The moves were designed to allow us to focus winning winning online. You will see a lot of new product offerings like http://www.quickenpicks.com and a free Quicken. Our marketing investments in both advertising and people continue to grow and we seek the best analytics brainpower to help us optimize our multichannel mix for continued growth.

Eric T. Peterson is author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators and a long-time member of the web analytics community. He frequently presents on web analytics and is often cited in articles about digital measurement. In the past Mr. Peterson has worked with well-known brands like Microsoft, HP, Cisco, Best Buy, Disney, LEGO, CBS and CBS News, and ESPN. More recently, Mr. Peterson has founded The Analysis Exchange, a completely new way to gain experience with digital measurement.
As an employee of Analytics Demystified Eric is a member of the Digital Analytics Association (DAA), an Adobe Business Partner, and a Google Analytics Certified Partner.