7 DTV Standards ATSC - Advanced Television System Committee in USA Currently in USA and Canada Mainly Terrestrial standard, extended to other forms such cable ISDB Integrated Services Digital Broadcasting Mainly in Japan, Brazil and some other south American countries Extended to forms such as terrestrial, cable and satellite standard DVB Digital Video Broadcasting Most of the countries in the world Developed through a consortium known as DVB in Europe Many variants or forms of DTV operations DTMB Digital Television Broadcasting System - China Dr Amal Punchihewa Director of Technology ABU & A Vice Chair of World Broadcasting Union Technical Committee (WBU-TC) 7

12 IBB - Integrated Broadcast Broadband With the availability of devices connected to broadband gives viewers option to access additional content IBB Integrated Broadcast Broadband Almost all the traditional broadcasters are currently offering their viewers to access some selected content as catch up or additional contents related to the lined up programmes via broadband networks There are number of systems that can operate in hybrid configuration The most of these systems have explored ICT- Information and Communication technologies to build such system Dr Amal Punchihewa Director of Technology ABU & A Vice Chair of World Broadcasting Union Technical Committee (WBU-TC) 12

13 IBB - Integrated Broadcast Broadband The ITU-R SG6 are currently studying the Integrated Broadcast-Broadband (IBB) Systems, and based on the Recommendations established at ITU-T SG9, in July 2013 they established the Recommendation ITU-R BT. 2037: General requirements for broadcast-oriented applications of integrated broadcast-broadband systems and their envisaged utilization, in February 2014 they also established the Recommendation ITU- R BT. 2053: Technical requirements for integrated broadcastbroadband systems Currently working towards a new Recommendation ITU- R BT. [IBB-SYSTEM] Dr Amal Punchihewa Director of Technology ABU & A Vice Chair of World Broadcasting Union Technical Committee (WBU-TC) 13

15 What is HbbTV? Innovative services can be offered directly on a "Connected TV" or on an appropriate set top box, without the consumer having to buy extra equipment using HbbTV technology The Hybrid Broadcast Broadband TV (HbbTV) is a new international standard HbbTV standards are developed by the "HbbTV Association" published by ETSI (European Telecommunications Standardisation Institute) HbbTV is planned to be launched in Australia on September 2014, NZ and may be in Malaysia in 2015 It is also in the process of being tested in Indonesia, Myanmar, Vietnam, Thailand and Singapore Dr Amal Punchihewa Director of Technology ABU & A Vice Chair of World Broadcasting Union Technical Committee (WBU-TC) 15

20 icon KBS launched icon in Korea on March 19, 2013 icon is the first terrestrial hybrid TV (OHTV) service in Korea The service includes EPG, program search, video clip, vote, etc. Advertising market share on the Internet has been rapidly increasing and a smartphone is the most necessary media for the age group under 30 s Dr Amal Punchihewa Director of Technology ABU & A Vice Chair of World Broadcasting Union Technical Committee (WBU-TC) 20

21 icon About half of viewers in Korea use a smartphone while watching TV In future, OHTV 2.0 service will be provided by KBS The service uses HTML5 and second screen devices such as smartphones or tablets KBS is planning to launch VOD service in fourth quarter of 2014 Dr Amal Punchihewa Director of Technology ABU & A Vice Chair of World Broadcasting Union Technical Committee (WBU-TC) 21

26 What is OTT? Over the Top are the audio-visual services delivered over broadband and internet OTT are over unmanaged networks from the television services operators point of view As there is a return channel, full interaction is possible. Dr Amal Punchihewa Director of Technology ABU & A Vice Chair of World Broadcasting Union Technical Committee (WBU-TC) 26

27 What is Over the Top? OTT is delivered directly from provider to viewer using an open internet/broadband connection, independently of the viewer s ISP, without the need for carriage negotiations and without any infrastructure investment on the part of the provider It is a best effort, unmanaged method of content delivery via the Internet that suits providers who are primarily broadcasters rather than ISPs Dr Amal Punchihewa Director of Technology ABU & A Vice Chair of World Broadcasting Union Technical Committee (WBU-TC) 27

31 Mobile IBB Astro on the Go Collaboration between TM and Astro Astro well known DTH provider in Malaysia Telecom Malaysia, National Telco in Malaysia Use Apps to interface Dr Amal Punchihewa Director of Technology ABU & A Vice Chair of World Broadcasting Union Technical Committee (WBU-TC) 31

32 Summary and Recommendations OTT over unmanaged networks, are improving IPTV less penetration IBB middle ground HbbTV, Hybridcasting, icon, DVB-MHP Technologies are evolving How we build infrastructure using such Technology will determine the services Regulation, especially policies will play a key role in it Assurance to access to information - No information divide (Dr AMAL Punchihewa) Less harm to the society Dr Amal Punchihewa Director of Technology ABU & A Vice Chair of World Broadcasting Union Technical Committee (WBU-TC) 32

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