Strongco has invested $8.6 million in the new facility to replace its
old branch in Sainte-Foy, better positioning the company as a leader in
the Quebec region. On eight acres, the new 40,500 square foot facility,
with 10 service bays, will significantly increase the company's
capacity to service the market. The new facility will employ
approximately 40 people, including 15 highly trained technicians.

"We have an outstanding team in this region that has achieved excellent
customer satisfaction in new equipment sales and, importantly, in the
product support business, from a facility that dates back to the
1960s," stated Bob Dryburgh, President & CEO of Strongco. "I am
confident that this group will achieve a new, even higher, level of
performance now that they have a much larger, better located,
state-of-the-art facility to service our valued customers in Quebec."

The people in the new Saint-Augustin branch are dedicated to providing a
best-in-class customer experience in the greater Quebec City area,
eastern Quebec and Northern Quebec. Organizers are expecting a great
turnout for the opening celebration, as the event is being held at the
same time as the Road Builder's Association Conference in Quebec City.

Details of the Celebration

Friday, January 24

175, rue de Rotterdam, Saint-Augustin-de-Desmaures

1-4pm Open House

2:30pm ribbon cutting ceremony

Branch tours and static equipment displays from Volvo Construction
Equipment, Dressta and Terex Cedarapids and other manufacturers
represented by Strongco

"We are pleased to be providing the highest quality work environment to
the high-quality team that we have in this region," said Yannick
Montagano, Strongco Regional Vice President.

About Strongco Corporation

Strongco Corporation is a major multiline mobile equipment dealer with
operations across Canada and in the United States, operating through
Chadwick-BaRoss, Inc. Strongco sells, rents and services equipment used
in diverse sectors such as construction, infrastructure, mining, oil
and gas, utilities, municipalities, waste management and forestry. The
Company has approximately 750 employees serving customers from 27
branches in Canada and five in the United States. Strongco represents
leading equipment manufacturers with globally recognized brands,
including Volvo Construction Equipment, Case Construction, Manitowoc
Crane, including National and Grove, Terex Cedarapids, Terex Finlay,
Ponsse, Fassi, Allied Construction, Taylor, ESCO, Dressta, Sennebogen,
Jekko, Takeuchi, Link-Belt and Kawasaki. Strongco is listed on the
Toronto Stock Exchange under the symbol SQP.

Forward-Looking Statements

This news release contains "forward-looking" statements within the
meaning of applicable securities legislation which involve known and
unknown risks, uncertainties and other factors which may cause the
actual results, performance or achievements of Strongco or industry
results, to be materially different from any future results, events,
expectations, performance or achievements expressed or implied by such
forward-looking statements. All such forward-looking statements are
made pursuant to the "safe harbour" provisions of applicable Canadian
securities legislation. Forward-looking statements typically contain
words or phrases such as "may", "outlook", "objective", "intend",
"estimate", "anticipate", "should", "could", "would", "will", "expect",
"believe", "plan" and other similar terminology suggesting future
outcomes or events. This news release contains forward-looking
statements relating to the expected trading of common shares of
Strongco on the TSX, and such statements are based upon the
expectations of management.