As Bezo's said at an Amazon shareholders meeting past year, "Our goal with Amazon Prime, make no mistake, is to make sure that if you are not a Prime member, you are being irresponsible". Eligible Prime members also receive 5% back on Whole Foods purchases when using the Amazon PrimeVisa card.

Amazon Prime members can save money while getting groceries. However this is an interesting idea, tying together this idea of providing fresh foods at a good price to Prime members.

The shoppers can enjoy the discounts by providing their phone numbers at the checkout or scanning the Whole Foods Market app. That isn't all the company is doing, as it will soon offer weekly deals for Prime subscribers.

Prime Perks: Amazon Dangles Discounts For Whole Foods Shoppers

Don't go rushing out to the local Whole Paycheck for that discount just yet. Pushing special savings through Prime is a way to reintroduce the Prime customer to Whole Foods, Ladd said. Starting Wednesday at Whole Foods Market stores in Florida, and expanding nationwide this summer, Prime members will get an additional 10 percent off hundreds of products, Amazon said in a statement.

Cold-brew coffee at Allegro coffee bars: 50 percent off 16 oz.

JPMorgan analysts analyzed all the perks that Prime membership now offers, including free two-day shipping on millions of items and same-day delivery of Whole Foods groceries, to find out whether Amazon is charging a fair price. Customers can also go to the Whole Foods Marketapp to learn about numerous best offers each week.

Well, it turns out that one of the ways to shop at Whole Foods at cheaper prices is to become an Amazon Prime member. One caveat: Right now the Prime Member discounts only apply to stores in Florida, but Amazon says the new program will quickly roll out to all its 463 USA stores this summer. "Our merger with Amazon is helping to make that a reality", Mackey tells Kowitt. Whole Foods' loyalty program, which ended on May 2, was young and was considered weak, according to industry insiders. That service, launched in February, is now available at Whole Foods locations in 10 US metropolitan markets: Denver, Sacramento, San Diego, Los Angeles, San Francisco, Atlanta, Austin, Cincinnati, Dallas and Virginia Beach.