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South Korean organizers of the 2018 Winter Olympics have reached 70% of their target of 870B won ($728M) "in domestic sponsorships," according to Andrew Dampf of the AP.
PyeongChang Organizing Committee President Cho Yang-ho said, "A few (deals) are not finalized but I have full confidence that we c ...

MP & Silva has been appointed the global marketing rights partner of Garena, Southeast Asia’s largest Internet and mobile platform company.
The appointment will see MP & Silva work closely with Garena to secure brand partnerships, maximizing commercial opportunities in the Asia Pacific ...

Alibaba "transformed China’s e-commerce market in becoming the country’s most well-known company," according to James Porteous of the SOUTH CHINA MORNING POST. Now it "aims to do the same with sport" -- and perhaps help deliver the World Cup to President Xi Jinping along the way. The fir ...

The Indian Golf Union, the apex body for development and promotion of the game of golf in India, partnered with HVR Sports Inc. Under the ambit of this five-year agreement, HVR Sports will manage 50 different IGU Tournaments in India on a turnkey basis. Major tournaments among these are Amateur ...

With about two years to go until the first Winter Olympics in South Korea, PyeongChang 2018 Organizing Committee President
Cho Yang-ho said that "the preparation has moved into a new phase," according to YONHAP. Cho said that "the eastern resort town and its sub-hosts are well on their way to a succ ...

ESPN is "upping its game" in China, according to Sophia Yan of CNN. ESPN is "teaming up" with tech firm Tencent to cover sports games in China, with Mandarin-language commentary. The 2016 NBA playoffs in April "will be the first games to feature ESPN analysis in Chinese on Tencent's digital platform ...

Star India "renewed its exclusive broadcast rights for the English Premier League for the next three seasons" from '16-17 to '18-19, according to INDIAN TELEVISION. With this renewal, Star India will "continue to broadcast Premier League matches on a live or delayed basis across India on the Star Sp ...

Sunderland is the latest Premier League football club to launch its website in Mandarin. The side has officially launched its new Chinese website (cn.safc.com) as the club continues to increase its links with football fans across the Asian continent. The new website will offer SAFC news, player inte ...

Even as the reputation of the Indian Premier League has been marred by controversies, "they surely haven't been able to dent its value as an advertising property," according to BUSINESS INSIDER. This season of IPL "would see advertisers spending a record" Rs 1,200 crore ($176M). This figure "has gon ...

Japan Golf Tour Organization official Kenji Tanaka said the organization is keen to increase its involvement in co-sanctioned events abroad but remains "opposed to any radical changes to Asia's organizational structure," according to Patrick Johnston of REUTERS.
The JGTO, along with the well-establi ...