Sunsweet, the company that had the foresight to make prunes a little sexier by packaging and marketing them as dried plums, is at it again with a tastier take on prune juice.

D'Noir Prune Juice is a premium version that the brand is comparing to the sort of grapes that produce award-winning wines. "Only a small percentage of our growers' prunes are selected for D'Noir- California Reserve Juice," according to the product label. The result, they say, is "an elegantly complex and amazingly light and delicious plum flavor."

"Premium prune-plums help make our D'Noir juice a true plum masterpiece -- in a class all its own." (And in case Francophiles are wondering, it's probably not spelled de noir because that spelling couldn't be trademarked, as is the case with "D'Noir.")

Let's just say that while most juice drinkers wouldn't trade this for juice standards such as apple, grape or orange, this is certainly a tastier prune juice than those that are typically selected when it's time to, um, get things moving, shall we say. And just like grandma's traditional prune juice, which the company still makes, there are 3 grams of fiber per 8-ounce glass for your digestive pleasure.

Beyond the preservative-free deluxe California prunes, D'noir prune juice also owes its milder flavor and coloring to the addition of blueberry and carrot juices, which are part of the blend.

The same 8-ounce serving has 180 calories and it is slightly lower in sugar and carbs than the brand's traditional prune juice, which also has 180 calories per serving.

D'Noir prune in a 48-ounce bottles will be available where Sunsweet juices are sold. Get a $1-off coupon and learn more at sunsweetdnoir.com.