Analysis of the name ’23andMe’

As you all know, I have high hopes for the genetic profiling company 23andMe. Although 23andMe has not officially launched a product available to the public, it turns out that the founders have chosen a great name for their company.

Nancy Friedman, a name developer and corporate copywriter based in Oakland, has written a lengthy analysis of the name â€˜23andMeâ€™ on her blog â€˜Away with Words.â€™She suggests that the name was deftly crafted and is even better than the oft-suggested name â€˜46andMe.â€™Ms. Friedmanâ€™s post is also the first place Iâ€™ve ever seen a pronunciation for Anne Wojcickiâ€™s last name (which is wo-JIT-skee).Turns out I wasnâ€™t too far off!

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The Genetic Genealogist examines the intersection of traditional genealogical techniques and modern genetic research. The blog also explores the latest news and developments in the related field of personal genomics. To learn more about me or about genetic genealogy, please explore the site.