A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

Snapchat Goes Local: Firm Tests Secret ‘Stickers’ for Popular Locations (DailyMail)
Snapchat is secretly testing a new location service allowing users to add special stickers to their pictures. The firm has been testing the feature on its iOS app, using the iPhone’s GPS system to pinpoint users and show the filters.

An Ex-Patcher Competes in Tim Armstrong’s Town (Street Fight)
Tom Grubisich: Leslie Yager, who in three years rose from freelance writer for Aol’s Patch to the local editor of the network’s Norwalk and Wilton sites, was terminated in January as part of the company’s sale to Hale Global. She turned around and, days later, launched her own news site which is already a strong competitor in her former boss’s town.

Bonobos Gets $55 Million Investment to Open More Clothing Stores for Dudes (Recode)
Bonobos, the online men’s clothing shop, has raised a new $55 million investment from Coppel Capital, Mousse Partners, Nordstrom and others. Bonobos will use a large chunk of the funds to increase its number of stores (what Bonobos calls Guideshops) from the current 10 to around 40 within two years.

Case Study: Using Hyperlocal to Get Around Franchise Marketing Restrictions (Street Fight)
Rather than feeling stifled by T-Mobile’s promotion restrictions, Robert Keyser, A-1 Wireless’ director of sales and operation, says he challenged himself to find a local marketing solution that would fit. T-Mobile was willing to approve his use of LoyalBlocks because the company didn’t feel that the platform would hurt their brand.

In 2014 More Money Will Be Spent on Mobile Ads Than Newspapers, Magazines and Radio (Pando)
By the end of 2014, according to new figures out from eMarketer today, more money will have been spent on mobile advertising than on newspaper, magazine and radio advertising. Mobile ad spending is set to surge by 83 percent in 2014, bringing in $8.04 billion more dollars than it did last year.

Ticket Resale Marketplace StubHub Goes Through a Big Fat Round Of Layoffs (TechCrunch)
Online ticket marketplace StubHub recently went through a big round of layoffs, which the company confirmed to us by email today. A source tells us the cuts were made after the company failed to meet its parent company’s expectations, due to changing dynamics in the market for secondary ticket sales.

Vice Travel Guides Find It’s Hard to Be Edgy When TripAdvisor Got There First (Skift)
Vice, the media brand best known for stunts like sending Dennis Rodman to North Korea and big investments from Rupert Murdoch, has a new series of guides for travelers who are, according to the press release, “frustrated by a lack of relevant travel guides for young people.”

Airbnb CEO Spells Out The End Game for the Sharing Economy, in 7 Quotes (VentureBeat)
The CEO of the sharing economy’s newest multibillion-dollar company, Airbnb, recently made some very bold predictions about how he and his industry will reshape the global economy. In essence, Brian Chesky wants a world more like the villages of old: highly trusting and filled with micro-entrepreneurs who shared their assets to make a living.

LBMA Podcast: Ubisense, ShopperTrak, and Pulsate’s Patrick Leddy (Street Fight)
Top stories of the week include Chaotic Moon’s intern tracking software, JCDecaux augments cell signals at bus stops in Amsterdam, Audi lights up the World Cup, Garrett Camp hires well to build Reserve.com, HouseTab tries social and payments together and Slight is launched.