disclosure

There has been a lot of buzz around Microsoft’s blogger outreach fail and let’s face it, it could have happened to a number of different brands. Microsoft is just unfortunate in the fact that they are a big name and their fail got heavily promoted.

Caribou Coffee’s announcement last week, that the company was shuttering stores and laying off employees, proves that relying exclusively on a press release to deliver unpleasant news is a bad strategy in the digital age.

This week there was yet another example of someone within a company talking about his company's products on Facebook while posing as a consumer instead of disclosing his relationship with the company. In summary, don't do this. It's slimy, people will find out, and it reflects poorly on both the...

Calling the world of blogs the "blogosphere" makes it sound futuristic, but the truth is that it's more like the Wild West. There are few best practices; no recognized industry organization has the power to set or enforce standards; rules are in flux (with the FTC currently reevaluating their...