Campbell'S

… Every brand has a story—a story the brand hopes to control. Marketing teams, brand managers and ad agencies collaborate to expend vast amounts of effort positioning or repositioning products, market-testing them, considering use cases, targeting consumers, market-testing the marketing messages created for those consumers, and so on. Every brand…

… One out of four women in the U.S. over the age of 18 are mothers, and Instagram offered some ideas on how brands can use the Facebook-owned photo- and video-sharing network to reach those mothers. Instagram found that 93 percent of moms access its network at least once per week, with 68 percent doing so daily, and: More than one-half…