Jewellery and watch sector in France

Opportunities for UK companies in the €5.35 billion turnover French jewellery and watch sector.

Market overview

Total annual turnover for the sector reached €5.35 billion in 2012 and increased 7.8% on 2011 (cf 9.9% 2010).

A recent 2013 study by a French consultancy showed that French households are more and more price sensitive and prefer to purchase low to middle range products such as costume jewellery and silver rather than gold.

There are 6 types of distribution channels in France:

City-centre jewellery stores

Shopping-centre jewellery stores

Department stores

Costume jewellery stores

Hyper/supermarkets

Other: online and mail order, local markets, crafts stores

France imported €2.2 billion of watches and €3.6 billion of jewellery, both of which showed significant increased since 2011. The UK accounted for €13 million worth of imports of watches and €302 million of jewellery into France.

Key opportunities

Low to middle range costume jewellery is currently very popular as consumers are more and more price sensitive.

Contacts

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To commission research or for general advice about the market, get in touch with our specialists in country – or contact your local international trade team.