Selling your high-end property is a fundamentally different than selling a more modest home. The market of potential buyers is much smaller and their expectations much higher.

Things that are minor problems in a less expensive house become unforgivable sins in luxury property. Even so, you aren’t helpless. There are many actions you can take to boost your home’s sale potential.

So let’s jump in and take a look at four key areas.

High-End Property Pricing

Pricing a high-end property is always challenging.

If your home is similar to others in the area, use those homes as a baseline. Then go through your home and make a list of unique features. Those features often drive the price up because buyers can’t get them elsewhere.

Truly unique homes, such as those built by a famous architect or one-of-a-kind homes in an area, need a different approach. Your best bet is to look for an agent with experience in luxury property sales. Some even offer home value audits.

Remove Some Personal Touches

While you’re living somewhere, it makes sense to add those personal touches that make a house into your home. Selling a house is all about making it easy for someone else to imagine it as their home.

Put up some mirrors to fill empty looking walls. It makes a room feel more spacious and spreads the light better.

Make a point to de-clutter the space. It helps depersonalize the space and presents as a cleaner home.

Use Professional Video and Photos

More than 90% of home buyers employ the internet at some point in the process. They might take a video walkthrough or look at pictures on a realtor’s website.

The last thing you want is to turn off potential buyers with amateur-grade visuals.

A professional photographer will capture your home from it’s best angles and in the best light. Professional videographers use equipment like camera stabilizers to keep the video capture smooth.

Both will then use editing software to enhance the presentation to best effect. That editing process takes training and experience to get right. It’s best left in the hands of people who know their trades.

Automation

Home automation is a big trend for normal homes right now, but it’s been around in luxury homes for a long time. If your high-end property isn’t decked out with automated features, it’s time to start adding them. Potential buyers will expect it.

The good part is that automation equipment is widely available. Installation is usually low-impact since most automation runs through WiFi networks now. Plus, it’s a comparatively inexpensive upgrade to your home.

Parting Thoughts

High-end property sales are trickier than more modest home sales in some ways.

You must get the pricing right, which can involve getting a third-party value audit. You must meet the expectation of home automation features. Your marketing imagery requires a professional hand.

On top of all of that, you must do your best to remove personalizing features from a place you still live. If you do all of that, though, it dramatically improves your odds a faster, more profitable property sale.

Despite recent fluctuations in the housing market, economists agree that the best way to build wealth and stability is home ownership.

Of course, in order to cash out the equity you have earned, you will need to sell your home. This can be easier said than done if you have a high-end property.

But while selling a luxury home can be difficult, it is far from impossible. We have the top tips you need to sell your home quickly at the price point you need.

Get the Right Price

With any home sale, it’s important to price your property right for the market. This is especially true, however, when it comes to luxury homes.

Pricing your home correctly is all about finding the right balance. On the one hand, you want to price it competitively so buyers will be interested in looking at your property and will feel like they’re getting a good deal. On the other hand, you don’t want to price your home too low and get less money for it than it’s worth.

Typically, real estate agents recommend pricing your home by looking at “comps,” or other homes in the area with similar features. With luxury homes, it can often be difficult to find other homes that offer what yours does. For this reason, you should make sure to pay careful attention to the unique amenities your home offers, and price accordingly.

Have a Strong Online Strategy

These days, consumers conduct online research before making just about any purchase. Before a potential buyer comes to see your home, they will want to have access to online resources to help them determine whether it’s what they’re looking for. Make sure to include professional quality photos, videos, and virtual tours of your home online to attract these buyers.

Consider Timing

When it comes to a luxury home, buyers are going to consider an overall experience and lifestyle. Sellers should be mindful to put their homes on the market during a time of year that best highlights the area’s most attractive features.

For instance, if you’re selling a luxury home in Miami, you should avoid selling during the hottest, most humid months of summer. Instead, market the home during the fairer months of October-December. By contrast, a high-end property in Cape Cod would sell better during the late spring and early summer months.

Be Patient

Ultimately, selling your luxury home will require a lot of patience and a little bit of luck. There are simply fewer buyers looking for homes in the 1-2 million dollar price range. But, while you will likely have to wait longer to sell your property, the payoff will be worth it in the end.

Sell Your High-End Property Today

With these tips in mind, you will soon be on your way to selling your high-end property.

If you have more questions about selling your home, you’ve come to the right place. Contact us for a free maximum value audit, and we’ll help you determine how to price your luxury home for top dollar.