Infosys expert for this blog says that today's business is where the digital customer is, and enterprises must go the extra mile to create contextual, online user journeys for their customers. Data about every click, like, view, and share can be the catalyst for creating better offerings. Cloud-native solutions around the Internet-of-Things (IoT) and blockchain need massive processing capability churning large volumes of data. Real-time data gathered from every device is essential to enhance product performance, and the need is to shift from data centers, to putting 'data at the center'.