Ecommerce Weekly Issue #13

By now, I hope everyone has pulled themselves together from April Fools day – my favorite was Google Map’s with Ms. Pacman in it!

This week is a quick roundup of links to help with your Instagram Organic growth, manage your inventory across multiple channels, and a quick real talk about “flickery” menus (not an April Fool’s joke!). And, if you haven’t tried this channel yet, Reddit just updated their self-serve system to a more modern interface (but still not even close to Facebook or Google).

Flickering Drop Down menus. Even the biggest ecommerce company has been subjected to this annoying issue that turns shoppers away. Especially if you had your ecommerce theme custom built, you may be subjecting your visitors to this really annoying UX problem too. This article explains what a “Flickering Menu” is and how you might want to rethink a solution around it.

If you’ve gotten past the point of getting regular and consistent traffic to your site, then this article is for you. Even if you’re already have a good and loyal customer base, this article helps you get more by looking at ways to improve conversions (aka sales) on your site. What I love about this article is it goes beyond the obvious things like improving check-out or updating your product pages – it helps you find and source new ideas. Some of the great ideas include interviewing your customers, creating polls and surveys, and looking at your chat logs! This is a long read, make sure to bookmark it and come back to it time to time to see where how else you can improve your conversions.

If you run an ecommerce business, then you are probably aware how important Instagram is to your business. Simply put, advertising on Instagram is exploding. Aaron breaks down the 5 “thou shalts and thou shalt nots” of Instagram ecommerce strategy and help you take your Instagram game to the next level. My favorite is: “Thou Shalt Track the Metrics that Matter on Instagram.”

If your ecommerce business sells on multiple channels (eBay, Amazon, Shopify, etc), then you already know the challenges of keeping your inventory and customer orders in sync. Stop wasting time with excel files or other cumbersome ways to manage your inventory – adopt one of these three solutions listed in this post: Custom Tools, Skubana, or Stitch Labs. Each of these solutions have their pros and cons, but this article is a quick introduction with some examples of how stores use them to centralize their inventory and orders.

Ok, there’s so many channels to advertise on these days. From Google, Facebook, to Pinterest and Instagram, there’s no shortage of places to experiment to see what works to drive traffic. An often overlooked place is Reddit where the most engaged and active users gather to discuss every possible topic. This quick news update shows you what’s new about Reddit, but if budget and time permits, it’s certainly a place worth exploring as another channel to see if it works for your advertising.

That’s all for this week and thank you for checking out this week’s list. If you find this resource was helpful, please feel free to share it with your friends!

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