What to expect in the ever changing landscape of smartphones

We are living in a generation where smartphones have evolved beyond a utility for communicating, making phone calls, instead today a smartphone is a reflection of one’s own personality. Also on other side, a smartphone have become a full-fledged touch base 5.5-inch computer in our hands with super amoled screen technology. In the last decade or so, cellphones have evolved into smartphones which also comes as thin as a blade with latest technology and consumers have the power to do almost anything with the push of a button while on the go.

Looking at specifications of smartphones these days, it looked unimaginable few years ago. Today smartphones are packaged with features like superfast fingerprint unlocking technology, Super-fast processors like Octa-core Snapdragon processor, high loaded RAM along with internal storage of upto 128 GB, giving consumers the choice to access anything on the go without worrying about storage constraints. The cameras have witnessed a revolution and clearly replaced the need of digital cameras and bulky DSLR’s. Smartphones now sport cameras ranging till 16 megapixel providing excellent picture quality. Still photos have now moved onto live photos creating a revolution in customer experience.

According to a report on global technology and telecom, the country’s smartphone market will grow at a compounded annual growth rate (CAGR) of 23 percent through 2018 and would account for 30 percent of the global growth during the period. The advent of advanced 4G LTE network infrastructure will also be a key catalyst in the country’s smartphone adoption in coming years.

With convergence of technology and devices happening at a much faster rate, the future of smartphones is sure to witness a huge shift. However, it is difficult to accurately predict the future due to rapid technology evolution but an idea can be gathered from the current trends about what we can look forward to in the next five years.

Modular SmartphonesModular phones are the latest edition to the smartphone segment whose technology enables consumers to add components like a tiny projector to increase device functionality. Having seen the introduction of the first modular phone in the market it is expected to be established as a regular segment.

Virtual RealityVirtual reality is another concept which can hold lot of promise if used correctly by smartphone makers. Currently, only basic devices like the Google cardboard can be plugged into smartphones. In the coming years smartphones can be developed with interesting concepts around this technology which can be easily integrated.

Voice IntegrationSmartphones are currently enabled with voice assistant services and there are various apps that offer the same. The future can unveil smarter digital assistants who not only provide basic information but are more advanced in terms of navigation, reminders, understanding various accents, etc.

Improved BatteryWith all these technology advancements equipped in smartphones, battery life will be a major cause of concern for consumers. Research in alternative power usage like solar energy and aluminum graphite can be successful in ensuring longer battery life with reduction in the time involved to charge smartphones.

Flexible DisplayFlexible displays are also creating a lot of buzz in the market as this is an entirely new concept. A smartphone is expected to be converted into a tablet or a wearable device resulting in integration of various devices into one. Dual camera smartphones could be the next big thing to look out for in camera enhancement.

Foldable SmartphonesImagine your big size smartphone can be folded and kept in your pocket, this looks possible with foldable smartphones with OLED screens can be folded into the size of a wallet without harming the device.

Technology is not only integration but ease in obtaining information at our fingertips which continuously empowers and informs consumers. The impact of innovation in the smartphone space goes hand in hand with the evolution of technology. The future will unveil what the technology space has to offer its consumers. For any smartphone maker technology is the backbone to roll out innovative and useful features for consumers with the sole purpose of keeping up with growing consumer demands and providing fresh and new offerings.

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Vivek Zhang is the Chief Marketing Officer, Vivo Mobile India. Heading all the marketing operations in the country, Zhang is responsible for developing brand strategies, creating brand awareness, marketing campaigns, public relations and media across all the cities of operations.

Vivek Zhang is the Chief Marketing Officer, Vivo Mobile India. Heading all the marketing operations in the country, Zhang is responsible for developing brand strategies, creating Show more.. brand awareness, marketing campaigns, public relations and media across all the cities of operations.