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JNLR 2015Q3 National Listenership

The national picture shows that radio listenership is still in a healthy position with a reach of 83% of the population every day. While this is up 18,000 on the previous year (14Q3) it’s down marginally (3,000) on the previous book (15Q2). That small slippage also had the affect of moving the point reach from 84% in 15Q2 to 83% this time out.

On a station by station basis most gained year on year and fell on a book on book analysis. RTE1 is still the dominant force reaching 24% of the population every day or 868,000 people which is up on yearly and book on book – an increase of 4%.

Today FM comes in second on a 13% reach with 453,000 on average tuning in every day. This is down slightly year (2% or 10,000) on year and marginally on the book. But in all counts it still hangs on to the 13% reach.

Newstalk regained third birth from the last survey on 11% and just shades 2FM on 402,000. While they had monster growth on year on year basis they only gained 1,000 compared to 15Q2. 2FM is up 28,000 on the year to 394,000 or 11% but was down 8,000 from the last survey. Lyric comes in a 4% (134,000) and is ahead on the last survey by 3,000.

Table : National Reach

Year on Year

Book On Book

Station

15Q3

14Q3

+/-

+/-

Ch

15Q2

+/-

+/-

Ch

Any Radio

83%

3004

83%

2986

0%

18

1%

84%

3007

-1%

-3

0%

Any National

46%

1652

46%

1638

0%

14

1%

46%

1657

0%

-5

0%

Home Local Station

42%

1522

42%

1501

0%

21

1%

42%

1521

0%

1

0%

Any RTE Radio

35%

1247

34%

1212

1%

35

3%

35%

1252

0%

-5

0%

RTE Radio 1

24%

868

23%

837

1%

31

4%

24%

863

0%

5

1%

Today FM

13%

453

13%

463

0%

-10

-2%

13%

457

0%

-4

-1%

Newstalk

11%

402

10%

376

1%

26

7%

11%

401

0%

1

0%

RTE 2FM

11%

394

10%

366

1%

28

8%

11%

402

0%

-8

-2%

Regional/Local

8%

273

8%

272

0%

1

0%

7%

260

1%

13

5%

RTE Lyric FM

4%

134

4%

142

0%

-8

-6%

4%

131

0%

3

2%

Note: The +/- are absolute: RTE1 added 1% point from 23% to 24%. It added 31,000 listeners which is a 4% increase (ch).

Table : National Reach – Quarterly

15Q3

15Q2

15Q1

14Q4

14Q3

14Q2

14Q1

Any Radio

3004

83%

3007

84%

3009

84%

3006

84%

2986

83%

2982

83%

2969

83%

Any National

1652

46%

1657

46%

1670

46%

1642

46%

1638

46%

1641

46%

1618

45%

Any RTE Radio

1247

35%

1252

35%

1241

35%

1214

34%

1212

34%

1216

34%

1217

34%

Any RTE1/2FM/Lyric

1231

34%

1235

34%

1217

34%

1193

33%

1191

33%

1195

33%

1199

33%

RTE Radio 1

868

24%

863

24%

843

23%

836

23%

837

23%

849

24%

845

24%

RTE 2FM

394

11%

402

11%

400

11%

375

10%

366

10%

366

10%

376

10%

RTE Lyric FM

134

4%

131

4%

138

4%

137

4%

142

4%

138

4%

128

4%

Today FM

453

13%

457

13%

476

13%

460

13%

463

13%

458

13%

442

12%

Newstalk

402

11%

401

11%

404

11%

392

11%

376

10%

365

10%

334

9%

Region/Local/M-City

2090

58%

2071

58%

2078

58%

2102

58%

2066

58%

2054

57%

2034

57%

Home Local Station

1522

42%

1521

42%

1515

42%

1534

43%

1501

42%

1497

42%

1491

42%

Regional/Local Station

273

8%

260

7%

272

8%

278

8%

272

8%

266

7%

261

7%

Graphic: National Reach

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Shares

The shares are still the fairly reliable metric in the surveys. The only highlights would be that Today FM, on an annual basis, lost 1.1% share but managed to retain that number survey on survey. Book on book 2FM managed to drop a third of a point and RTE1 gained nearly a half point