Lorillard, Inc. (Lorillard or the Company) will be participating in the Barclays Capital Back-to-School
Consumer Conference in Boston, Massachusetts on September 10, 2009 at 3:00 p.m., Eastern Time. The presentation will be
broadcast live over the Internet under the Investor Relations section of the Companys website at www.lorillard.com. A
copy of the slide presentation for the conference is furnished as Exhibit 99.1 to this Current Report on Form 8-K
(Form 8-K).

The information under Item 7.01 and in Exhibit 99.1 in this Form 8-K is being furnished and shall not be deemed to
be filed for purposes of Section 18 of the Securities Exchange Act of 1934 (the Exchange Act) or otherwise subject
to the liabilities of that section, nor shall it be incorporated by reference into a filing under the Securities Act of
1933, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

Item 9.01. Financial Statements and Exhibits.

(d) Exhibits

99.1

Lorillard, Inc. slide presentation dated September 2009.

2

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be
signed on its behalf by the undersigned hereunto duly authorized.

Safe Harbor Disclaimer
You are cautioned that certain statements made in this presentation are "forward-looking" statements within the meaning
of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any
statement that may project, indicate or imply future results, events, performance or achievements, and may contain the
words "expect", "intend", "plan", "anticipate", "estimate", "believe", "will be", "will continue", "will likely result", and similar
expressions. In addition, any statement that may be provided by management concerning future financial performance
(including future revenues, earnings or growth rates), ongoing business strategies or prospects, and possible actions by
Lorillard, Inc. are also forward-looking statements as defined by the Act.
Forward-looking statements are based on current expectations and projections about future events and are inherently
subject to a variety of risks and uncertainties, many of which are beyond the control of Lorillard, Inc., that could cause
actual results to differ materially from those anticipated or projected.
Information describing factors that could cause actual results to differ materially from those in forward-looking statements
is available in Lorillard, Inc.'s various filings with the Securities and Exchange Commission. These filings are available
from the SEC over the Internet or on hard copy, and are, in some cases, available from Lorillard, Inc. as well.
Forward-looking statements speak only as of the time they are made, and Lorillard, Inc. expressly disclaims any
obligation or undertaking to update these statements to reflect any change in expectations or beliefs or any change in
events, conditions or circumstances on which any forward-looking statement is based.
This forward-looking statements disclaimer is only a brief summary of Lorillard, Inc.'s statutory forward-looking-
statements disclaimer. You are urged to read that disclaimer, which is included in Lorillard Inc.'s 10K and 10Q filings
with the SEC.

Regulation G Compliance
You are also reminded that during this presentation, certain non-GAAP financial measures,
such as EBITDA and Adjusted Operating Income per 1,000 Cigarettes may be discussed.
These measures should not be considered an alternative to net income, or any other
measure of financial performance or liquidity presented in accordance with generally
accepted accounting principles (GAAP). These measures are not necessarily comparable
to a similarly titled measure of another company. Please refer to Appendix A for information
that reconciles these discussed figures with the most comparable GAAP measures.

Lorillard Overview
Third largest tobacco company in the United
States
Sell products only in the U.S., Puerto Rico and
U.S. possessions
Spun off from Loews Corporation in June 2008
Leading position in the two best performing
categories in the cigarette market
Strong brand portfolio led by the Newport brand
#1 menthol cigarette brand
#2 overall cigarette brand
Other brands include: Old Gold, Maverick, Kent,
True and Max
Sound strategy and strong execution has
generated industry-leading growth and profitability

Recent Results
Second quarter results strong
Total units up 2.1% as a result
of a combination of factors
Wholesale inventory re-
loading
Increased pricing compared to
prior year
Costs per unit up due to higher
tobacco and wrapping costs,
pension costs and impact of
LIFO
SG&A up ~$7 million primarily
due to higher legal defense
costs, pension costs and
incremental public company
costs
Operating income up
dramatically - 29.5%
Cautious outlook for second half
Weak economic conditions
Excise tax impact on retail
selling prices

Financial Policy Highlights
Uses for free cash flow
Capital investment (~$50 million per year)
Dividends (target payout ratio of 70 - 75% of earnings)
Share repurchases
Potential acquisitions
Return of cash to shareholders
$400 million share repurchase program completed in October 2008
$250 million share repurchase program completed July 2009
$750 million share repurchase program announced July 27, 2009
$622 million in dividends paid since spin-off from Loews in June 2008
September 2009 - quarterly dividend increased to $1 per share
Capital structure
Recently completed successful offering of $750 million senior notes
First step toward long term target of 1.5X total debt to EBITDA

Investment Highlights
Leader in the best performing segments of the cigarette market: premium and
menthol
Significant Newport brand equity and customer loyalty
Allows for premium pricing
Drives volume increases and market share gains
Lorillard unit volumes increased 7.4% over the past five years, vs. 13.9%
decline for total cigarette volumes
Efficient business model and disciplined operating philosophy focused on optimizing
profitability and market share growth
Lorillard is the most profitable U.S. cigarette company
Consistent earnings, substantial free cash flow and conservative balance sheet
provides opportunity to generate attractive returns for shareholders
Since spin-off in June 2008, returned $1.272 billion to shareholders through
dividends and share repurchases
Well-positioned for today's economic and regulatory environment

Appendix A
Regulation G Reconciliations
Reconciliation of Net Income to EBITDA
Reconciliation of Operating Income to Adjusted Operating Income