Internet site navigation typically follows an "F pattern" - the user scans the left side for links and reads major headlines. This behavior can be expressed as a heatmap where red color shows where ...

Assume that I have a heat map UI showing company stocks. The current pattern that users have been exposed to for the past 2 years is dark green being low value and light green being high value. To me, ...

Heatmaps are one of the best tools we have to mesure the impact of a design, not just in UX terms but also in marketing/conversion terms.
I've found that most of the free or less-expensive solutions ...