Product Details

This best seller dramatically thickens lashes as it separates and defines. Smudge-proof formula lasts all day.

Applications and Use

For thicker lashes start at the base of the lashes and hold the mascara wand in a horizontal position, working from side to side as you work your way up to the end of the lashes.

Reviews

Beautiful Color Maximum Volume Mascara is rated
4.4 out of
5 by
16.

Rated 5 out of
5 by
Lately Disappointed from
Historically GoodI have buying this mascara in black for years and it is still fantastic. It goes on well, separates the lashes neatly, is easy to remove, and looks good on. Unfortunately, I'm afraid this product is going to be discontinued like the Ceramide mascara because only brown-black is available, which I bought out of desperation. I wish companies would stop discontinuing their best products?

Date published: 2017-07-23

Rated 1 out of
5 by
Sue66 from
Too thickThis mascara is too thick, hard to put on. Mascara should be smooth to apply, this product is very dry and thick.

Date published: 2016-04-04

Rated 5 out of
5 by
TLinTexas from
Finally! One that works as it says.I have always had fine lashes, and as I have aged (52) (ugh) they seem to be finer. I have tried several types that claim to be "Maximum...." but aren't, all they have been is a major waste of $$!! I am very happy to have finally found one that does what it says it will! Thank you!

Date published: 2016-01-12

Rated 5 out of
5 by
Gabey13 from
Great mascara!Gives nice fullness without clumps. Will buy again!

Date published: 2015-10-17

Rated 1 out of
5 by
BDowning from
Seemed dried outI was so disappointed with this mascara. The tube seemed dried out and took forever to apply. Twenty dollars down the drain.

Date published: 2015-07-17

Rated 3 out of
5 by
Diamond26 from
Great Mascara, Needs a Better BrushThis product works great on my eyes however, you need to create a better brush. It makes my lashes look short and I find myself reaching for a brush from a different company's mascara that I ran out of just to apply it. I would've given this a 5 if it wasn't for the problem with the brush. Please update this product with a better brush.

Date published: 2014-07-18

Rated 5 out of
5 by
SkinSoPicky from
No Eye IrritationTried both drugstore and dept. store brands. Don't have a problem with paying for something that works, and this works! Doesn't irritate my eyes; long lasting, and stays put, but removes easily when I want to take it off. My sweetie has commented on how beautiful my eyes are when I DO wear it!

Date published: 2013-12-18

Rated 5 out of
5 by
dallas1debbie from
Big Flirty Full Eyelashes!This is the only mascara I will use. It lasts longer and gives you the results you want in half the time. Even at my age, 64, I get complement after complement about my beautiful eyelashes.