CLEVELAND CAVALIERS UNIFORM LAUNCH

CLEVELAND CAVALIERS UNIFORM LAUNCH

Cleveland needed a hype piece to show off their brand new uniform for the 2017-18 season - A big deal for the fans. The Cavs wanted it to be disruptive. I WORKED WITH REELFX TO GET THERE.

Whereas once there was talk of animated CG threads, I designed a piece that employed fast and furious table top shooting to stay nimble in post. Doing projects with the Cavs requires you can't get stuck in the mud at any point in the process. Keep it moving. Keep it fresh.

PRODUCED AT REELFX

DIRECTOR/DESIGNER: COLIN MCGREAL

DP: LYN CAUDLE

PRODUCERS: ROSS VICK, JUSTIN SKERPAN

EDITOR: CHRIS COLLINS

FLAME: LAYCHIN LEE

UTSW BRAIN INSTITUTE

UTSW BRAIN INSTITUTE

SLINGSHOT CAME TO US NEEDING A MARQUEE VIDEO FOR THEIR CLIENT, UNIVERSITY OF TEXAS SOUTHWESTERN TO PROMOTE THE PETER O'DONNELL JR. BRAIN INSTITUTE. THE ASSIGNMENT WAS TO DEVELOP A NON-TRADITIONAL MEDICAL PIECE THAT SPOKE THROUGH POETIC VISUALS AND NARRATION RATHER THAN TALKING

Special Thanks to the Scott and Kristi Redman for helping me get beautiful portraits and coverage of the staff.