Marketing and Advertising

This post will highlight five habits every top earning agent has in common These five things are pretty straightforward. Most likely, you’re actively implementing some of these habits already — but it never hurts to see how and where the leaders in an industry focus their time and money. Surveys show that the number one

Social media platforms are powerful tools for your business. They give you the opportunity to expose your company to an ever-expanding and diverse audience, develop a brand identity, and most importantly, connect with prospective buyers. However, there are effective and not so effective ways to use social media. If you make mistakes, it might hinder

When an agent has a system that brings them referrals, that's when their business runs the smoothest. Referrals bring leads that almost are guaranteed to list while being the most enjoyable owners you can work with. The key to a system that brings referrals is business partners. There are a lot of different types of them

There are a lot of variables that go into a listing and how fast it sells. There are some last-ditch efforts you should try when your listing has been on the market too long. It's not expired yet, but it is almost lifeless. Sometimes this can be the agent's fault, but so many times we see

This week Ben spoke with Karen, a member who beat out a local celebrity realtor for a listing. She used her books to have the same celebrity credibility as the realtor she competed against. The interview goes over: The competing agent had a realtor radio show and was super well known. The books made her

Guerilla marketing is a match made in heaven for agents looking to gain exposure in their community. It can pave the way to opening up leads and clients. People notice things that stand out from the usual ad. There are countless opportunities to do this type of marketing locally. This type of marketing is perfect

1. Have a plan and stick to it. Agents who go through each week with a prospecting plan don't let their business run them. If you schedule two hours of calling or drop-offs, don't go over that time. Because when it messes up your day, you'll start to not look forward to prospecting when the time

For this week's interview, Ben talked to a member who just started to use her books. Lorena already turned them into two quick listings by placing them in waiting rooms. In the interview they go over: Why and where she placed all her books. How this turned to a listing (and then a second.) How

Over 90% of home buyers and sellers start their search online. They need to find you easily, and before your competition. This is why your SEO (search engine optimization) will help you stand out online. It’s the range of techniques and methods you use to have search engines rank you higher with certain words that

Real estate is a hectic career. There are a lot of small tasks that you can get done by someone else. It will save you time and money by letting you focus on the bigger things. The website fiverr.com can be a great resource for a lot of the smaller tasks. There are marketing tasks, website