The PLCB is proud to participate in the John R. Elliott HERO Campaign for Designated Drivers®, which promotes the use of sober drivers to prevent drunk driving tragedies. The HERO Campaign seeks to register a million designated drivers nationally through its website,
www.herocampaign.org
, and to make the use of designated drivers as automatic as wearing a seatbelt.

Through the HERO Keystone State Bar and Tavern Coalition, PLCB licensees encourage patrons to be or use sober designated drivers and offer free soft drinks, coffee or other non-alcoholic beverages to non-drinking designated drivers.