SinAppSys S.r.L.-33

COMPANY PROFILE

Region

Campania

Status

Start-up

PROPOSAL

Title

Prizeme

Project id.

33

Reference sector

ICT

IP Protection Level

None

Description of the innovation project

PrizeMe is a shopping “boosting” tool that matches perfectly the interest of end-customers and of small and medium sized shops. When customers make actions related to a store, they are granted a certain number of “PriZys” that are worth discounts, free goods and other types of prizes.
In this first phase, when a shop signs up in the platform, we invest to lower the entry barrier by granting a package of PriZys that they will distribute to shoppers.
PrizeMe will collect then the behavioural statistics of end-customers (users) and will capitalise a growing portfolio of highly profiled customers.

State of dev.

Market

Industrial application

Big Data: PrizeMe will collect then the behavioural statistics of end-customers (users) and will capitalise a growing portfolio of highly profiled customers. On the shop side, the platform allows owners to monitor and quantify the augmented customers’ traffic in their stores as well as other important statistics useful to decide marketing actions.

Market segment

After 18 months of full operations, we have estimated 500,000 people as acquired customers. In the same period we have projected an average of 230 PriZys granted per customers per month (only 1 € worth) which gives a total of 516m PriZys in the semester, corresponding to a 2.6m € of revenues.

Advantage factor

PrizeMe is the synthesis of adifferent solutions developed in the world. By deeply studying others companies’ models and by capitalising our very complete proximity platform, our team could make a system that is all-inclusive and that can perfectly respond to all market demands.

Commercial challenge

One barrier for small shops in using the proximity experience, is the time needed to manage the platform. Therefore, we have decided to build the simplest User Interface directly in the App. Then owners can use their mobile phone to choose quickly what action Customers can make when they go in their shops and how many PriZys they will get for each action. Most importantly, they will have a glance to all Statistics that the Platform shows.