Jericho Digital Communications has appointed Tony Davis as CEO of Australian operations.

The announcement:

Jericho Digital Communications today announced the appointment of Tony Davis as CEO of Australian operations.

The appointment is the most recent move in the significant Jericho regional investment to fuel ambitious local growth plans. In the CEO role, Davis will spearhead Jericho’s sales efforts in Australia and lead the Australian team as local operations and support is expanded.

Davis was most recently Head of Digital Strategy APAC at Silverpop and has over 16 years experience in marketing, digital and online strategies. His past roles included Client Services Director at Returnity and Head of Professional Services at Salmat Data Sciences.

‘Jericho is a refreshingly real digital marketing provider, with strong digital roots and an experienced regional management team,’ said Davis. ‘It’s a exciting time and I look forward to helping more Australian companies use digital to achieve broader marketing strategies in timeframes measured in days, not weeks of months.’

‘Jericho’s ability to deploy full-scale, integrated enterprise-grade email and SMS programs for clients – without massive costs and months of feverish setup – will catch the attention of savvy Australian marketers,’ stated Davis.

Jericho signalled its intentions for rapid regional growth in late 2012 with the appointment of Paula Harrison (nee O’Connell) to lead Jericho as Group CEO. Harrison was formerly Managing Director of Returnity, the successful Photon Group company sold to Salmat in 2010.

‘It’s an exciting time for digital marketing in Australia and we’re thrilled to have an experienced practitioner of Tony’s calibre at the helm of Jericho Australia,’ said Harrison.

‘As a regional provider with a local focus, we’re expanding the team on the ground in Sydney and Melbourne to support a growing number of local clients. With Tony’s leadership we’re expecting more great Jericho clients and more great digital campaigns,’ commented Harrison.

Jericho is a subsidiary of Asia Pacific Digital Limited (www.asiapacificdigital.com), one of the largest digital services groups in the region with a team of more than 800 people in 14 offices across 8 Pacific Rim countries.