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Expedia hopes the Orbitz purchase will have it sell more flights

Expedia, Priceline Group, Travelocity and Orbitz have worked int he last few years to increase their hotel businesses compared to their flight offerings. Expedia Inc.’s CFO Mark Okerstrom said “We do love air.” Orbitz was started by some major U.S. airlines, and then transitioned into a hotel-oriented business. It moved to an almost all-hotel business in the early 2000s, because the main U.S. airlines got rid of commissions. Orbitz still sells a lot of flights, but its hotel business is doing a lot of hotel business these days. Room nights sold in the fourth quarter grew 18 percent for Orbitz, but the company hasn’t been successful in growing the way Expedia and Booking have done.

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