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Rockwell Automation, Inc. provides industrial automation power, control, and information solutions worldwide.
Segments
The company operates through two segments, Architecture & Software and Control Products & Solutions.
Architecture & Software
This segment contains all of the hardware, software, and communication components of the company’s integrated control and information architecture capable of controlling the customer’s industrial processes and connecting with their business enterprise. This segment has a portfolio of products, such as:
Control platforms that perform multiple control disciplines and monitoring of applications, including discrete, batch and continuous process, drives control, motion control, and machine safety control. The company’s platform products include controllers, electronic operator interface devices, electronic input/output devices, communication and networking products, and industrial computers. The information-enabled Logix controllers provide integrated multi-discipline control that is modular and scalable.
Software products that include configuration and visualization software used to operate and supervise control platforms, advanced process control software, and manufacturing execution software that enables customers to improve manufacturing productivity and meet regulatory requirements.
Other products, including rotary and linear motion control products, sensors, and machine safety components.
Control Products & Solutions
This segment combines a portfolio of intelligent motor control and industrial control products, application expertise, and project management capabilities. This portfolio comprises:
Low and medium voltage electro-mechanical and electronic motor starters, motor and circuit protection devices, AC/DC variable frequency drives, push buttons, signaling devices, termination and protection devices, relays, timers, and condition sensors.
Value-added solutions ranging from packaged solutions, such as configured drives and motor control centers to automation and information solutions where the company provides design, integration, and start-up services for custom-engineered hardware and software systems primarily for manufacturing applications.
Services designed to help improve a customer’s automation investment and provide total life-cycle support, including technical support and repair, asset management, training, predictive and preventative maintenance, and safety and network consulting.
Markets
The company operates in the United States, Canada, China, the United Kingdom, Italy, Mexico, Germany, and Brazil. Major markets served by both segments include food and beverage, transportation, oil and gas, metals, mining, and life sciences.
Distribution
In the United States, Canada, and certain other countries, the company sells primarily through independent distributors in conjunction with its direct sales force. In the remaining countries, the company sells through a combination of its direct sales force and to a lesser extent, through independent distributors.
Research and Development
The company’s research and development spending was $290.1 million for the year ended September 30, 2014.
Patents and Trademarks
The company’s name and its registered trademark ‘Rockwell Automation’ and other trademarks, such as Allen-Bradley, A-B, and PlantPAx Process Automation System, are important to both of the company’s business segments. In addition, it owns other important trademarks that it uses, such as ‘ICS Triplex’ for its control products and systems for industrial automation; and ‘Rockwell Software’ and ‘FactoryTalk’ for its software offerings.
Competition
The company’s major competitors of both segments include Siemens AG, ABB Ltd, Schneider Electric SA, Emerson Electric Co., Mitsubishi Electric Corp., and Honeywell International Inc.
History
Rockwell Automation, Inc. was founded in 1903.

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