Hyze, maybe this link will help you: http://www.hanovermass.com/education...-relations.asp
As for my tasks in fashion PR, I write press releases, speech, interviews, articles, collection descriptions; I organize fashion (tv) shows, promoting next season’s collections and the brand's image. You have to be very dynamic, always in contact with people (media, clients etc) ... and you must like what you do, passion is the key ...

PR is a really huge umbrella term that can apply to a million different parts of the industry. I find people generally refer to entertainment/fashion/party PR when they are talking about PR, as they are the most popular, but really most of the PR is corporate. You really can not support yourself on a fashion publicists salary, its almost as bad as fashion journalism (but not as interesting or fun). It is not incredibly difficult to crack into as it is such a big business, but its cut throat once you are in, the people are NAAAASTYYY.

__________________"She said I was having a nervous breakdown and should go to Atlantic City. I'm not that broken down yet!"