Welcome speech by Anil Wanvari

The Risk Takers

Changing the dynamics of TV content

Virtualizing the content supply chain

The Fiction Friction

Keynote: Justin Scroggie - The global format landscape

Comedy fix!

Thinking Digital

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The growth of the visual medium (from traditional television to online short format content to mobile TV content) has changed the way it is created and especially how it is consumed. Now, more than ever before, there is a constant need for new and exciting content, and as a result, a requirement of dynamic creators and scriptwriters.

Indiantelevision.com put together a three day get together of writers, creators, producers, artistes and broadcast executives to discuss, understand, educate and engage those involved in the content creation process – both for TV and digital. The idea is to spark off changes in the thought and creation processes in the content pipeline in order to come up with best practices and also initiate paradigm shifts in programming in India.

This initiative is aimed at established professionals, newbies and anyone who is keen on taking the plunge into the fascinating world of writing, producing and creating for television and the digital space.

Key Themes:
The gamble with differentiated channels - is it paying off?

Moderator: Sam Balsara, Chairman, Madison World

Panelists:

Mahesh Samat, Founder and MD, EPIC Television Networks Pvt. Ltd

Tarun Katial, CEO, Reliance Broadcast Network Limited

11:00am - 11:45am

Changing the dynamics of TV content

Key Themes:
Is it needed? Can we change the current content landscape? Can we think outside the box, think beyond day and night parts? Other formats of programming on TV - like short formats? Change the language of TV content? Can we keep nurturing new creators and talent? International co-productions for the domestic market that can travel? Can we collaborate on writing also? Genres? How do we get ahead of the curve? Is there a best practices model for content creation? How does one archive thoughts and processes? Is there a better way to ensure producers investing in newer schools of content creation have access to the right broadcaster/ buyer?

Key Themes:
The fiction landscape – the thought process, the stumbling blocks, the way forward

Moderator: Monisha Singh Katial, Head of Content and Operation, IPR Times Group

Panelists:

Gajra Kottary, Author and Scriptwriter

Ila Bedi Dutta, Writer and Producer

JD Majethia, Founder, HATS OFF Productions

Nivedita Basu, Creative Director, Balaji Telefilms

Ravina Kohli, Creative Head, EPIC Television Networks Pvt. Ltd

Vikas Gupta, Programming Head, MTV

1:00pm - 2:00pm

Lunch

2:00pm - 2:20pm

Keynote: Justin Scroggie - The global format landscape

2:20pm - 3:15pm

Comedy fix!

Key Themes:
Are we getting stale in our comedies? Is there some fatigue setting in? Where is the talent? And does this talent see TV as a viable medium? With channels dedicated to comedy, can we start creating original content which can also travel?

Key Themes:
From the conceptual stage and how to monetize – through websites, YouTube, mobile? How do we get writers who understand this? Valuable insights from success stories in the digital content space

THE MASTER CLASS ON MAKING INDIA A FORCE IN FORMATS - Day 02 & 03 venue: The Classique Club, Oshiwara, Andheri (W)

TIME: 9:00am - 5:00pm

by Justin Scroggie

Justin is a Format Doctor, format creator, and Chief Creative Officer & Partner of The Format People Group. As a Format Doctor he works as an expert consultant with both broadcasters and production companies around the world to diagnose and solve issues with their formats, from development to pilot to post-production.

He creates formats to order, and runs Format Development Units within broadcasters. He has expertise in many genres including gameshows, talk, reality, factual entertainment and lifestyle. Recent shows on which he has consulted include Sing My Song (China), Reclame Aub, Splatalot!, Jamie's Dream School, One Day Leader, I Want to Sing Gospel, Big Break Legacy, Rize Msanzi, My Top Billing Dream, Mania!, Total Blackout, Prank Science, George Stroumboulopoulos Tonight, Canada's Greatest Know It All, Power Struggle, Thumb Wars.

The two day Master Class will focus on how to generate good format ideas, how to turn good ideas into great formats, will examine the DNA of a format that makes it sellable and the format bible.