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Best Practices and Thought Leadership in Treasury Management

Welcome to Ahead: Best Practices and Thought Leadership for Senior Treasury Management.

The purpose of this publication is to help senior treasury executives better manage and lead their team. It’s a timely topic because treasurers are expected to lead as never before.

Treasurers are expected to think and act strategically, to deploy their staff and the company’s cash more prudently than ever before. Performing traditional treasury processes are merely part of the new reality. Now, they must lead and inspire.

"Ahead" will do just that—keep you out in front of these new challenges. It offers wisdom from the finest leaders in society: the United States military, Silicon Valley and Wall Street. And it offers case studies from treasury executives across a variety of industries: high tech, pharmaceuticals and financial services to name a few.

Best Practices and Thought Leadership in Treasury Management

2.
June 2013
Dear Reader,
Welcome to Ahead: Best Practices and Thought Leadership for Senior Treasury Management.
The purpose of this publication is to help senior treasury executives better manage and lead
their team. It’s a timely topic because treasurers are expected to lead as never before.
For years treasurers were expected to provide short-term cash solutions—payroll, accounts
payable and receivable and then invest the rest.
Everything changed with the onset of the 2008 financial crisis. Senior management
demanded more visibility into corporate cash and treasurers responded remarkably well,
providing up-to-the-minute data. Treasurers’ outstanding response during the fiscal crisis was
not lost on the c-suite and board of directors. They invited treasurers into the boardroom and
offered them a growing role in charting corporate strategy.
The post-2008 environment for treasurers, then, is filled with promise and peril. Along with
greater respect within the organization treasurers are expected think and act strategically, to
deploy their staff and the company’s cash more prudently than ever before. Performing tradi-
tional treasury processes are merely part of the new reality. Now, they must lead and inspire.
We hope Ahead will do just that—keep you out in front of these new challenges. It offers
wisdom from the finest leaders in society: the United States military, Silicon Valley and Wall
Street. And it offers case studies from treasury executives across a variety of industries: high
tech, pharmaceuticals and financial services to name a few.
The Association for Financial Professionals, a global network of more than 16,000
corporate treasury and finance professionals, strongly believes in the work that you do. More
importantly, AFP believes in your value as treasurers.
We hope this publication informs and inspires you. We believe that learning from your
peers and intellectual leaders not only will make you a better treasurer. It will make you a
stronger leader.
Sincerely,
Ira Apfel
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