Another reason is near neighbour Gateshead and the combination of assets have seen 2018 billed as “ Newcastle ’s time to shine”.

The guide describes the upcoming family-friendly Great Exhibition as a “two-month jamboree that will tell the story of Northern England and how its artists and innovators have helped shape the world we live in.”

Other highlighted assets include its restaurant and cultural scene, nightlife and its people themselves.

“Next year we’ll play host to England’s biggest event which will attract and engage audiences from across the UK and beyond, telling the story of Northern England through cutting-edge art and culture, design and innovation.”

She added: “The Rough Guide also comments on the famous Geordie welcome, lively nightlife, burgeoning restaurant scene and wider cultural attractions and museums – all of which ensure that visitors for next year’s exhibition, and indeed all year-round, will enjoy a fantastic experience in NewcastleGateshead.”

The Great Exhibition of the North, described as a once-in-a-lifetime must-see event, will run from June 22 until September 9 next year, featuring a huge summer programme of exhibits, technology, street performance, culture and what’s described as “magical experiences”.