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Thursday, April 10, 2014

Silver Innings, a journey from organisation to ideaology, a movement…

“A change agent is someone who has an
inner flamepushing them out into the
world to improve it. My work at the Silver Innings is to feed that flame so it
grows into a bonfire. My hope is that each person’s flame will grow to be so
bright that one day we will create Elder Friendly World where Ageing becomes a
Positive and Rewarding Experience”

: Sailesh Mishra , Founder President, Silver
Innings

Today 10th April 2014 on our Foundation Day, its an amazing experience, completing 6
Years, Silver Innings has become a movement, a trend setter with its
uniqueness and innovative Positive approach towards Ageing.

We take this
opportunity to Thank all our supporters, well wishers , colleagues , friends ,
partners and all Elders for their continuous support and blessings.

We still remember that
day, 10th April 2008, our Social Enterprise organization 'Silver Innings' was
launched with website www.silverinnings.com
to work With Senior Citizens to provide need base service to Senior Citizens
and their family members.

The idea behind Silver innings was to take the
fear out of ageing by empowering the elders and bringing dignity in their lives
Who’s afraid of ageing? Is what the team at Silver Innings believes in.

Silver Innings was born with idea of a new beginning for our elders.
It is a new path, the journey of successful ageing. It is an initiative that
was started by my young change-makers team , Hendi Lingiah, (France), Prof Parul
Kibliwala (India,SNDT) Bhavesh Chheda (Web designer,India) and Sailesh Mishra(Marketing
Professional, India) who were far removed
in distance but united in the cause of elders.

The idea was germinated by our founder Sailesh Mishra and
took root with the support and contribution of these individuals and many more
people, to list them all will be an endless list. Silver Innings took form as a one
stop destination for dissemination of information and resources for the elders
and their family members. The social enterprise opened a platform for
discussing issues regarding the elders and soon a need for a social
organisation emerged. Taking on this gaping need, Silver Inning Foundation a NGO was
born in July 2008 to address the micro and macro level issues of the elderly to
create an elder friendly world.

Silver Innings had taken a bold and innovative
step to address the issues concerning elders with the help of technology by
proactively using ICT in creating awareness and sensitization. It believes in
partnerships and networking and uses various platforms, NGOs, educational
institutes, medical institutes to promote the cause. It is trying to break the
centralised system by reaching out to the elderly where they are situated and
empowering them to find resources within them to deal with the issues.

Silver Innings believes in creating an
environment and understanding of ageing as a positive and beautiful experience
with no negativity attached to it. A
few organisations in recent years were addressing some of the issues of the
elderly. However there was a need for better marketing of the issues of the
elderly with proactive participation, networking and advocacy towards the cause. A
non-discriminatory, approach was needed since most of the organisation working
for elder care were addressing the elites on the one hand and the down trodden
on the other but the middle class was somehow left out of this outreach.

Silver Innings has a vision that after 20 / 30
years Silver Inning Foundation (SIF) , NGO will ceases to operate, elders won’t
any more need any NGO’s and we believes that NGO’s should not survive on
stakeholders.There will be only service and product providers.That's why Silver
Innings is working towards creating Elder Friendly World where Ageing becomes a
Positive and Rewarding Experience. Now its like monopoly of handful organisations
but it should be consumer driven market. A social innovation and Social Entrepreneur module will make huge difference to other wise most neglected and
ignored sector of Senior Citizens globally.

Our Sixth year 2013-14 was an Interesting year
with lots of ups and down , but with limited funds and human resources we could
still make some difference with events like Lectures , Workshop, Training, World days events, Heath camps,Advocacy , Participation
in national and international conference's and also with some concrete New Initiative such as :

Silver Innings Matrimonial & Companionship, A
match making bureau for senior citizens, launched in April 2013

Silver Innings FC ( Foot ball club of youths playing
for cause of Elders) we won all the
matches in Div III group E , we were the topper , launched in July 2013

A1 Snehanjali, Assisted living elder care home (for Alzheimer's, Dementia, Parkinson and Very old) , one
of its kind in Mumbai city ( Nalasopara west) , Launched in Aug 2013

Koffee with Kahani, launched in Dec 2013 with ‘The
Metrognome’ a Inter-generation programme promoting story telling

Our work was also appreciated when our founder Sailesh Mishra was Awarded
withRotary Club Award , Dec 2013.

It was one of the important milestone with Book
Launch of‘Karma Kurry for the mind, body, heart and
soul’ in Dec 2013 Book published by Jaico with ‘Son of Million Parents’ our
founder Sailesh Mishra change maker story.

We also got covered in many media, print in English and local languages but one of the important one, to be mentioned is Electronic MediaInterview of our
Founder Sailesh Mishra regarding Old Age Homes and Senior Citizens issues at
World Islamic Network's WIN TV 'Haqeeqat Telecast on 13th April 2013.

Doing all this we never realized when we had reached out
to millions of people globally.

Some real
time Statics will give you an idea of our proactive online activity, being
pioneer in Asia using social media as tool for cause of aging :

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