Serials Presentation Guidelines (What's in a Name?)2005
Your publication has a wider audience than you think. Besides your subscribers, other readers want to find your publication in libraries or order it from a subscription service. Directory publishers and abstracting and indexing services might want to include your title in their directory or product. Readers might want to cite your publication or articles from it in their writing. In all of these cases, having a clear and consistent title, a unique numerical identifier, and clearly presented publication information will make these tasks much easier.