Home Stories

Siemens Home Appliances

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“Home Stories” Editorial Features and Video Productions

As part of an ongoing collaboration, Freunde von Freunden produces inspiring personality-based editorial features and short documentary films for Siemens Home Appliances. Based on a concept that FvF co-developed, explored topics include: functionality of rooms, conceptual living, mix of styles, outdoor living, unique building materials, home technology and interior design, all in the context of contemporary homes that reflect the Siemens brand aesthetic.

Protagonists and their homes are sourced from FvF’s community—guests include architect Arno Brandlhuber and his Antivilla project, Juerg Judin’s transformed gas station and Kolja Stegemann’s floating home. Starting with stories from Germany in 2015, extending to Europe in 2016, we now tell stories in this format worldwide. The content is published on the FvF website, reaching its international fanbase of design-minded individuals but also used by Siemens for Corporate Digital Communication. Initiated by FvF, the stories have also been co-published by international magazines and online influencers like Dwell, Huh, Yatzer and Hypebeast.

“Home Stories” is a concept for Siemens Home Appliances by Freunde von Freunden featuring creatives from selected cities around the world in their natural living environment. The concept focuses on topics related to contemporary metropolitan living and reflects the Siemens Home design aesthetic, while preserving an authentic and personal storytelling style.