A Unified Customer Profile You Can Actually See

Build a unified customer profile that captures unlimited attributes for every individual in your prospect and customer universe, both known and anonymous.

Gain Transparency at the Individual Level

Unified customer profiles are the foundation of BlueConic. Every piece of data you collect is stored at the individual level in a customer profile.

Attributes For Marketing

Capture the individual attributes that matter most to marketing – whether it’s demographics, location, interests, consent status, past purchases, or other behaviors, just to name a few. There’s no limit to what you can collect.

Progressive Profiling

As an individual’s description, interests, and behaviors change, his customer profile automatically updates in real time. And as profiles continue to build, the data is persistently stored, ensuring you always have a current and complete view of your customers.

Identity Resolution

Use any type of customer data or ID as a ‘unique identifier’ to represent an individual – such as email, customer ID, or a combination of name and address. Then, set the rules for when two profiles will automatically merge together to consolidate your single view of the customer.

BlueConic has delivered a highly integrated and visual depiction of what my customers look like. It allows me to segment my users and get the right content in front of them at the right times. Since using BlueConic, those that have been exposed to software are bouncing 50% less and converting an additional two points.

Keith Lehman | eCommerce & Digital Marketing

BlueConic helped us to do a much better job of understanding and profiling our online visitors. With the ability to respond in real time to this additional visitor knowledge, we were able to nearly double our click-through rates on specific ads.”

Gert-Jan Schikker | Manager New Media | WPG Publishers

BlueConic allows us to collect and manage all user profiles in one database. This tool also will allow us to deliver personalized sessions on our website