Of course, for users who can’t access the restricted test feature yet, this is probably just more frustrating information, but at least now you know that every ‘haha’ or ‘yay’ is also being used to target ads and content at you, as well as serving as giving you an extended range of reactions to items in your News Feed.

Right now, it’s only available to people in Ireland and Spain, but we’d expect to see it rolled out more widely given how much anticipation there was for something more than a Like button.

Ben is European Editor of The Next Web with a focus on startups, gadgets and lifestyle tech. Now a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player.
You can contact him on ben@thenextweb.com , via Twitter or on Google+.