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Visitor Info Attributes

Visitor Info Engagement Attributes allow you to collect more information about your visitors, including where they came from, and the affiliates they are associated with.

Customer info

This Engagement Attribute is used to collect information about a registered visitor such as the customer type (for example, VIP or Platinum), and their unique identifier.

This information can be used to segment visitors and tailor an experience based on their attributes (customer type, status, and balance). For example, you can invite your most valuable customers to chat with your relevant agents, while offering self-service content to low- tier customers.

Data structure:

Customer Info SDE JSON example:

Marketing source

This Engagement Attribute is used to obtain more information about the marketing source of your visitors, which channel or campaign drove visitors to your website, and with which affiliates they are associated.

This information can be used to segment visitors and tailor an experience based on the traffic source (originating channel, campaign or affiliate). For example, you can display a specific offer to visitors that arrived to the website through a specific affiliate, or route a visitor to a relevant agent based on the originating channel.

Data structure:

Info object:

Marketing Source SDE JSON example:

Personal info

This Engagement Attribute is used to collect personal information about your visitors. You can pass login information from cookies, or from questions you ask them in your forms.

This information can be used to segment visitors and tailor an experience based on their attributes (age and gender). For example, you can exclude visitors that are too young for your service/product, or display different wording or offers based on the visitor’s gender.