Sneak peek: Headlines from the new newspaper published by a Gowanus luxury developer

“The developer of a massive new luxury apartment building on the Gowanus Canal is publishing its own neighborhood newspaper that it says is designed to steer the conversation away from the notoriously toxic waterway and towards the area’s arts and nightlife scene.

But some locals believe it is really just propaganda to attract new tenants, and is cashing in on the creative folk whose homes and studios are rapidly being replaced with luxury housing.”

The building at 365 Bond St., where studio apartments start at $2,492, has been selling its 430-unit building on its proximity to the canal, saying it’s “located on the newly created waterfront esplanade park along the Gowanus Canal; they included a photo with people dangling their feet over the notoriously toxic canal. Brokelyn got a sneak peak at an editorial meeting of the paper, named The Gowilla, where we got a preview at the kind of muckraking it will take on. Here are some forthcoming headlines from the paper: