Andrew says: I decided to create a watch that uses old fashion / calligraphy styled digits.

This lead to the “Gothic” wristwatch design. Which uses a: LED, LCD or E-paper / E-ink to display the time Display. Constructed in either: IP black, Gun-Metal or Stainless Steel This watch has three display modes: Alarm, Date & Time (Default).

Sam says: I was scribbling around for a time display, that would be cool as tattoo or graffiti, some sort of iconic symbol that would draw it’s justification from the look first, then by the hidden meaning.

The idea of stacking numbers isn’t new, but there are many ways how to do it. I chose a 12-5-9 time format and gave the numbers of each category different proportions. This is where the name PLUS comes from, because the first and the last digit have the opposite proportions and form a cross.

Lance says: One night after a long day at work I parked my car in the city street and then proceeded to try and read the parking meter in the dark. I pulled out my trusty phone to use the LED flash as a torch so I could read the meter. Sure enough I dropped my phone on the concrete (smashing its screen in the process!). After I got over the anger, the idea came to me. Why not have a flash light built into a watch! I’ve never seen someone drop their watch!

Sam says: This is a parallel development of a more feasible version of the ITO idea next to the ITO•E. I called this version ZION.

ZION uses colored segmented e-paper to display sharp numbers, aligning them vertically. The number style is reflected in the watch geometry – some sharp angles here and there, some small decent details, and looking generally simple.

Andrew says: The biological / sexual reproduction processes sometime refer to as the Biological clock. I thought what would happen if i based a wrist watch on Male sperm cells fertilising a female ovum / egg. This was the idea behind the Conception design constructed in either IP, White Acetate or Steel. Using one of the following display types / screen: LCD Touch, LED or E-ink / E-paper.