You would not knowingly ignore 80% of the online market in the UK, would you?

Yet many websites, generally designed by younger people, forget that older consumers may not share their abilities or tastes. So their websites probably don't work as well as they should for the growing army of silver surfers.

As a senior facing yet another birthday (is it really a year since the last one?) I have six more tips to help younger designers appeal to that increasingly wealthy post-kids generation with time and money on its hands.

iWonder is the evocative name for the BBC’s new interactive guides. The name conjures childlike enquiry (I wonder!), ‘90s crisps (Golden Wonder) and fits nicely with the Beeb’s and Apple’s use of the stunted ‘iProductname’ format.

The guides are the BBC’s new content format, described as 'sit forward', allowing the user to learn by doing.

They organise video and audio, infographics, text and activities into stories.

I’ve been having a play with the guides and given some brief thoughts below. Do go and check them out, they’re a powerful tool for schoolchildren or older autodidacts.

It elicited quite a response with many readers agreeing and a number asking for examples of sites that combine both elements.

Before I point you in the direction of two websites that are both highly accessible and attractively designed, it’s important to remember that beauty is in the eye of the beholder.

Furthermore, the aesthetics is the result of the final product. When broken down into its components the beauty is difficult to see. It’s only when those parts all come together that the beauty is evident.

There are some very simple techniques that digital marketers can use to check how accessible their communications are to people with disabilities, so I was rather surprised to receive this email from Amazon: