The Apple iPod Touch is a more popular game player than the 3DS, the DS, the PSP, then anything in the world, Apple seemed to be saying today during their press conference.

"Not only is it the most popular music player in the world, but we're excited to announce it's now also the most popular portable game player in the world," Phil Schiller, Apple's senior vice president of Worldwide Product Marketing, told the gathered press.

Schiller failed to follow that mighty big boast with numbers, but we're following up with Apple to see if they can put their numbers where their mouth is.