Pasquale Rotella has teamed up with Interscope Geffen A&M to bring you the brand new electronic dance music record label Insomniac Records. Pasquale Rotella was already CEO of Insomniac, the company behind the largest EDM festivals Electric Daisy Carnival, which stretches its reach across countries and oceans. It is only natural that Insomniac would realize the potential business that it could have as an EDM record label, it’s fan base already one of the largest in the EDM world.

Insomniac Records first signed artist is Arty who just released a preview to the first single which will be released under the new EDM label. The single is called “Up All Night.”