Fitbug (LON:FITB) , the AIM quoted personal health and well-being business, has signed a partnership agreement with the rewards subsidiary of South Africa's largest private medical insurer. The deal has been struck with Vitality Healthstyle Pty Ltd, which is part of Discovery Health, and will see Fitbug's health and well-being technology marketed to members of Discovery's Vitality rewards programme. Discovery is the parent company of PruHealth in the UK and The Vitality Group (TVG) in the US, both of which Fitbug has business relationships with, having worked with them for over five years and 18 months respectively. Discovery pioneered the Vitality rewards programme which has over 1.8 million reward point collectors in South Africa. Under the terms of the agreement, Fitbug will be introduced as a Vitality partner whereby members can earn Vitality points by hitting daily activity targets and redeem them in the 'Vitality Mall'. Fitbug's services blend online health and wellness coaching with a device that allows users to track their achievements. The company was the last in a portfolio of health and fitness oriented businesses run by AIM group ADDleisure plc, which was restructured and renamed in late 2009. Since then the company has finished developing its platform and turned its attention to establishing more partnerships as part of its business-to-business strategy. In an interview with Stockopedia earlier this month, Fergus Kee, Fitbug's newly-appointed executive chairman, said the business was focusing on building relationships with bigger health organisations and health insurers. Commenting on today's news, Paul Landau, Fitbug's chief executive, said: "I am excited to be extending our relationship with Discovery and look forward to offering our services to its home market. We are confident that Fitbug will prove as popular in South Africa as it has in the UK and USA. With a Vitality rewards collector base of 1.8 million members, coupled with a high awareness within the scheme of how to earn points by walking, we are optimistic that Fitbug will prove to be a strong partner to Vitality." Dr Craig Nossel, the head of Vitality Wellness at Discovery, said: "Having successfully worked with Fitbug as part of PruHealth and TVG's Vitality programme, we look forward to strengthening this relationship as we introduce Fitbug to the South African market. Vitality has run a popular pedometer programme for some years, however the technology is now becoming obsolete and Fitbug's service, which includes download capabilities, will allow us to reinvigorate the programme."