LTU event to show how Augmented Reality, Virtual Reality and Immersive Reality affect business

SOUTHFIELD – From immersive virtual reality (VR) caves to head-mounted devices (HMDs) to augmented reality (AR) headsets and more, a program at Lawrence Technological University will give attendees a chance to learn about these new tools in a relaxed environment and discover the positive impact they may have on the way business gets done.

Join the LTU Collaboratory on Thursday, Sept. 7 for a symposium from 8 a.m. to noon in the UTLC Gallery on the LTU campus, 21000 W. 10 Mile Road, Southfield, for a hands-on demonstrations of the DAQRI Smart Helmet, the Microsoft Hololens, the HTC Vive, the Oculus Rift, and a demonstration of immersive cave technology.

Expert presenters will include:

Jeff Brum from Mechdyne, on applications of virtual reality from training firefighters to developing a virtual aquarium for a research institute

Simon Wealans from DAQRI on how the smart helmet they developed can use augmented reality to save lives on the battlefield, help first responders in cities, and train new workers

Steve Couchman from LivePicture on how virtual reality headsets can be used in a design or marketing workflow

The event is sponsored by the LTU Collaboratory in partnership with the City of Southfield Centrepolis SmartZone and the Michigan Economic Development Corp.

For more information on how the LTU Collaboratory can help your company innovate and grow, visit www.ltucollaboratory.com.

Lawrence Technological University, www.ltu.edu, is a private university founded in 1932 that offers more than 100 programs through the doctoral level in its Colleges of Architecture and Design, Arts and Sciences, Engineering, and Management. PayScale lists Lawrence Tech among the nation’s top 100 universities for the salaries of its graduates, and U.S. News and World Report lists it in the top tier of best Midwestern universities. Students benefit from small class sizes and a real-world, hands-on, “theory and practice” education with an emphasis on leadership. Activities on Lawrence Tech’s 107-acre campus include more than 60 student organizations and NAIA varsity sports.