India's No 1 Online Agri Group

Quality and Convenience - door delivered

Farmguru is a farmer-focussed initiative of CashPe Agri Retail with a vision to significantly improve farm productivity and profits by providing them convenient access to curated products, advisory and financial services, backed by robust data science. Farmguru provides a web & mobile system for farmers to subscribe to exclusive large-scale group-buying deals at a sustainable price advantage over prevailing market prices. This is aligned to the real-world buying behavior of farmers and radically increases the scale of group-buying transactions and improves transparency of such transactions.

Farmguru is revolutionising the way Rural commerce works - where farmers can buy curated, genuine, top quality Seeds, Agro-Chemicals and Organic Inputs at great prices any time and every time. Farmers are encouraged to register themselves and other farmers from their neighbouring areas as a part of the Farmguru Group completely free of charge and constantly grow the Group.

Farmguru strives to deliver simple but relevant and tangible benefits to farmers ;

ScaleFarmguru exponentially increases the size of groups with the help of technology. So a farmer in a taluka in Maharashtra can ultimately buy a specific Seed, Fertilizer, AgroChem, etc along with a fellow farmer in Arunachal Pradesh or Punjab or Tamil Nadu, to get the best pricing for his product directly from the manufacturers.

QualityIt is estimated that about 70% of farm inputs is either spurious or of sub-standard quality, thereby directly affecting farm yield and profits. Such discovery being lagged aggravates the grievance. Farmguru deals in only curated A1 Quality products directly from the manufacturers or their authorized representatives thereby ensuring that the farm yield is not impacted due to sub-standard or spurious inputs.

TransparencyFarmguru ensures that each participating farmer has equal and adequate information on items like price, thresholds, participating farmers etc for him to make an informed decision.

ConvenienceMost small and medium farmers have to travel to the nearest retail point / market for price discovery & bargaining, placing orders and collecting the goods. There is a huge wastage of valuable time and energy in spite of most purchases being standard and scheduled. Farmguru door-delivers curated A1 quality products at consistently great prices … all with no extra effort and at no extra cost. This facility is available to the farmer 24 x 7 on his smartphone with regular updates through SMS and Whatsapp. Our call centre is equipped to handle and solve any queries from our farmers.