Accenture tops in GCC client perception study

Accenture, a leading global professional services company, has been ranked first across eight key service categories in a new study in the GCC, surpassing other top consulting firms in the region for the quality of its business strategy offering.

“We have worked hard to differentiate our offerings, particularly in the business strategy space, where clients benefit from data-driven insights that enable competitive agility and drive growth,” said Alexis Lecanuet, regional managing director of Accenture in the Middle East and Turkey.

“We’re pleased that our high rankings include a number of digital services. Our key focus is on designing and implementing transformative business solutions that help the world’s leading organizations succeed today while building for the future.”

For the study, Source Global Research surveyed senior executives, directors and senior managers in the GCC responsible for buying substantial volumes of consulting services in the previous year to gauge how consulting firms stack up against their competitors in the eyes of current and prospective clients.

The respondents surveyed represent a wide range of industries and business functions, with more than two-thirds (68 percent) of them working in organizations that generate more than $500 million in annual revenue. The study is also based on qualitative research from interviews carried out in 2017 and 2018 with senior buyers of consulting in the GCC.

“In recent years, the world has witnessed change at an unprecedented rate,” said Alison Huntington, head of client & brand insights at Source Global Research. “As with almost all sectors, this shift has greatly impacted the consulting industry and forced firms to adapt to meet changing customer demands. Companies are increasingly turning to strategy and consulting firms to navigate digital transformation and set up robust business strategies. We would like to congratulate Accenture for claiming the top spot.”

In addition to ranking the highest in quality of its business strategy offering, Accenture was also recognized as:

• #1 for quality of its digital transformation services;• #1 for overall quality of work in the GCC, according to prospects;• #1 for quality of financial management services;• #1 for quality of data & analytics services;• #1 for value, according to respondents in an operations role;• #1 for quality, according to respondents from the services industry; and• #1 for quality, according to respondents in an IT role.

“As a services business, we’re incredibly proud that our clients have recognized our efforts and prefer Accenture across these key categories,” said Visar Sala, a managing director at Accenture who leads Accenture Strategy in the Middle East and Turkey.

“Receiving such high marks for our work, particularly in business strategy, is truly an honour given the competitive landscape in the region. With many industries heading into uncharted territory, Accenture is helping to shape our clients’ growth strategy, combining our deep business insight with the understanding of how technology will impact industry and business models.” – TradeArabia News Service