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How to create customer value

Tue, Feb 19, 2019 12:59 PM GMT{LOCAL_TZ}

Marketing is the creation of value for customers. This webinar argues for a unique bundle of value and explains how this relates to the familiar ideas of Brand Relevance, Blue Ocean Strategy, and the Challenger Sale. To deliver this requires a far richer understanding of innovation – and one that may require the use of agile and lean methods.