Helmut Lang was the first designer brand to advertise on taxi tops of New York City´s yellow cabs in 1998, up until then a space mostly used for Broadway promotion and TV hit shows. The new creative outtake on the taxi cab link includes a limited edition collection which features taxi drivers themselves wearing pieces that have been inspired by them, as well as a re-run of taxi top advertising.

Helmut Lang was also the first designer in history to present a live fashion show online the very same year, always a pioneer.

About the brand

Helmut Lang was the first ever to stream a collection online (already in 1998, instead of having a catwalk show that year). This is quite significant for the Helmut Lang label, which often is referred to as both minimalistic and pioneering - but in the most wearable way. We would describe it as casual sharpness.
The brand was created in 1977 by Austrian-born Lang himself and he started to show full ready-to-wear collections in the mid-eighties. Lang now works as an artist based in New York. He left the company and fashion business in 2005, but his legacy lives on in the Helmut Lang fashion brand.

Shipping info

All international orders are shipped via FedEx International Economy, national orders are shipped via DB Schenker.

Estimated delivery times are 2-5 days within Sweden and Europe, and 4-10 days for the rest of the world.