When I saw that the roots of the company
lay in Limerick I was inspired to write something and I dashed off to the
kitchen to make a cup of tea. And while waiting for the water to boil the
complete verse just sprang out, line by line, just as you see it here above.

I
had intended to write more about NVMdurance's technology at some time although
this rhyme was not precisely the kind of thing I had in mind.

...Later:-
in the week following the above rhyme I spoke at length to NVMdurance's CEO -
Pearse Coyle - about the history of flash characterization and how it relates to
endurance and controller techniques.

I said that one aspect of this
reminded me of something another company had done 4 years earlier.

The sages of flash now agree

That if you fall out of a tree

To increase your chances

Grab hold at five branches

And swing around judiciously

One sounds
more natural while the other sounds forced but more accurately paints
the picture. But I'm not going to agonize over it any longer. And just to be
clear. I myself don't enter competitions. So your field is clear (of
mice anyway).

..

..

there was a flash memory
bard who said it's not really that hard playing limerick sportstakes
less time than reportsas all the words fit on a card

Editor:- August 24, 2016 - In case you missed it
- there were a LOT of
entries
in the Flash Memory Limerick competition organised by NVMdurance.

You
can read Tom's winning entry and many other fine examples from people in the
SSD industry who have invented many playful ways to link the ideas of
endurance, flash, SSDs and even business development themes in unique ways
that have never before been seen in
SSD history.
...read
all the limericks

....

Since 2003 MRAM vendors
have been promising they will soon replace flash. But alternative nvms
weren't the only threats which failed to make an appearance in the "kill
flash wars".