Related Entrepreneurs

Diego Noriega

Current companySegundoHogar

CountryArgentina

IndustryConsumer

Diego Noriega is making a difference in Santiago del Estero, the second poorest state in Argentina. Seeing opportunity in the Argentine economic crisis of 2002, he founded Evolution Group to provide e-marketing outsourcing solutions to hotels and other clients in the online tourism market. The company operates as two mutually reinforcing business units: Grupo-e (an e-marketing consultancy) and Grupo Visiting (which creates websites that generate traffic for client websites). With a regional reputation for Search Engine Marketing (SEM), Evolution Group now employs and educates over 80 individuals – many of whom are from Santiago del Estero, a state where 85% of the workforce is employed by the government. Diego’s mission with Evolution Group is as much about transforming his community as it is about changing the way that tourism businesses reach consumers.
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