A common mistake made by many small businesses (and large ones, come to think of it!) is to leave their website languishing in cyberspace and forget it’s there, forgetting to update it. If you have a ‘news’ section, for example, what do you think a visitor to your site will think about you and your […]

Choosing a domain name (web address) for your website is not as easy as it sounds. There are millions of websites, so many words and names have already been taken. If you are just starting out then now is the perfect time to decide on the name of your business at the same time as […]

Do you use Facebook? Have you linked up with ‘old’ friends or colleagues? Do you leave messages on walls? Do you have a status? Do you regularly update your status? Have you linked your blog to your profile? Do you have a page for your business? If you hold events, do you have events pages […]

Effective web copy is what persuades the reader to take the next step and ‘do’ something, e.g. buy from you, sign-up to your newsletter, use your services. Writing optimised copy is the art of producing readable content that also incorporates specific search terms (keyphrases) that rank highly in the search engines – Search Engine Optimisation. […]