Now Back At Me! How They Shot The Amazing Old Spice Commercial

As you know, we’re obsessed with the new Old Spice commercial, so even though the video above is almost 20 minutes long, we watched this entire thing. In it, the guys at ad agency Wieden + Kennedy explain to Leo Laporte of ChiefTWit how the commercial was made. Can you believe it was filmed in one take with minimal use of special effects?!?! [via NOTCOT]