Tim's is offering customers a second chance to win 10 of those coveted Toyotas with a bonus roll on the other side of the cup, to celebrate their anniversary.

Tims is also holding a concurrent online contest, Rockin' RRRoll Up Roulette, which offers 10,000 more prizes and runs until March 16. Those prizes include:

Two Toyota Corollas

28 prizes of “free coffee for a year”

28 Napoleon grills

560 $25 Tim Cards

The odds of winning at least a coffee or a doughnut are one-in-six. Winning cups are distributed by a third party and scattered throughout the cup cases, which are randomly distributed in an attempt to ensure no one restaurant gets more winning cups than another.

Roll Up the Rim launches Feb. 17 and runs until Apr. 25 or until supplies last.