opinion

Is it just me or is the UK beer market stalking the tea market? What do beer and tea have in common other than the fact they both need to be brewed? There are some interesting parallels to be drawn between the two and it seems where tea goes, beer follows. Big volume ‘standard black’ staples like Tetley and PG have been experiencing a decline in sales while premium and speciality green and fruit brands like Tea Pigs and Tick Tock have shown significant volume increases. Exactly the same has been happening down the beer aisle with big-hitting mainstream beer…