07 June 2013

Document oriented database - NoSQL

When you are querying the system, you want a really fast response1391_ 6/7/13 - We're here at Gluecon 2013 with Matt Ingenthron, director of Developer Solutions at Couchbase a No SQL database company. NoSQL database is a term thrown around in the industry these days. Matt said, "What it really means for us is we are a document oriented database and we are focused on interactive applications. So think of situations like Orbitz, one of our deployments. For example, where you are querying the system - you want a really fast response because you want to be able to browse these hotels very quickly. So we are really designed for easy scale, for a flexible data model, you don't have to force yourself into a relational database kind of structure. And, we're also very good at high availability and really good response time. Couchbase works with all different size companies and we're open source, by the way. So that also means we have a number of companies and people that just write projects on the side, and they just want to use a database that's easy to use." But going back to the big deployments, AOL uses Couchbase for ad targeting, Orbitz uses Couchbase for content behind their travel system, everyone from Starbucks to BMW USA. We're also very big in the social gaming space because those are situations where people really need a high through-put and low response times. Matt asked, "Have you heard of a game called Draw Something or Pictionary - those guys when they started with Couchbase had six nodes of catch space and in about 45 days they grew - because their game became very popular, very quickly. So in about 45 days they needed to grow that to just under 100 nodes. Games usually measure things as daily active users, they went from 60,000 daily active users to 25 million in 45 days." When asked what challenges companies are facing today, Matt said, "I would say we continue to see unprecedented opportunity to take a lot of the data we see in an organizations, a lot of the way companies touch their users, and do that in a more meaningful way. ...listen for more. RELATED LINKS: Couchbase || Glue 2012 || Defrag Conference 2013 || Defrag || Software Channel || w3w3 Blog || KEYWORDS: Matt Ingenthron, Couchbase, No SQL database company, SAP, AOL, Orbitz, Starbucks, BMW USA, Eric Norlin, Gluecon, Defrag, > bytes=5121988 LISTEN TO: Matt Ingenthron, Couchbase