Greenough Blog

We’ve walked the halls of HIMSS, and so too have our clients, and there’s insight to be gained from that experience. We polled our clients about the event and synthesized the learnings into six tips, all of which should be useful to exhibitors and attendees alike. Please review the tips below and share your experiences too. If you’d like to learn more or have a question about preparing for an event such as HIMSS, please provide your e-mail address below and we’ll reach out to you directly.

Pre-event

#1 Get your story straight

It’s never too early to develop your storylines for HIMSS. Nor is it too early to start conversations with media (you don't need this year's media list to get started). We're already speaking with healthcare media about their plans for Orlando so that we can better align our clients' stories with industry trends and journalists' interests.

Don’t have news to break through the clutter? Why not do some research or bring a client’s customer with you to offer onsite perspectives. Either or both of these tactics could help you break through the din of HIMSS. But you'll need to know where to start and how to build an integrated plan that complements your media strategy, your booth presence and your digital strategy pre- and post-event.