IBM launches interactive ads on Watson

Home » News & Analysis » IBM launches interactive ads on Watson IBM launches interactive ads on Watson June 6, 2016 Written by Jamie Davies Print Email IBM has announced the launch of Watson Ads to harness the AI potential of its cognitive computing platform and create interactive ads, personalized to individual customers. The first offerings of the initiative will be made available through The Weather Company sub-brand. Personalized advertising has proved to be big business in recent months as brands aim to move away from the blanket marketing approach, as towards a proposition where one-to-one communications are the norm. IBM believe Watson’s ability to understand and comprehend natural language will enable advertisers to interact with customers on a more personal level, and also on a wide scale. “The dawn of cognitive advertising is…