If you already have Prime, you get it refunded on a pro-rated basis. If you don't have Prime, then you get free 2-day shipping on most everything that Amazon Fresh doesn't have which I love. Plus, they have tons of free shows to watch on most set-top boxes or on your computer. Free book check-outs for Kindle (desktop, phone, etc.). So it's another $220 effectively on top of your $80 Prime Membership. The nice thing about Prime is you can easily share it with family members. With Fresh, I would think it's pretty limited when it comes to sharing with others.

eh, if you shop twice a week like I usually do (assuming they deliver beer), it'd be, what $3/trip? I'd like to find out the quality questions and I'd still probably share it with someone else (neighbor or something), but I can see it easily being worth that.

Someone needs to relax. There are a probably plenty of reasons for people to want this service. For instance old people who cannot or don't want to leave the house. Or what is both you and your SO work long hours and coming home to your groceries delivered takes a load off your day.

Now granted there is always people who will buy into a service due to laziness. But chill out man, people probably have a legitimate use for this service. :)