Plan not for the people you reach, but the people that they reach

11/19/2012

Planning for Transmedia [Presentation]

In April I was invited to go to Hamburg, Germany and talk about account planning and strategic planning for transmedia experiences. I got very sick following that trip and I'm just now getting around to posting it. I'm so sorry for the long delay!

This presentation includes two examples from AXE. One is a cross-media example where the same narrative is put into every media touch point possible. The second one is closer to a true transmedia experience where the narrative changes based on the medium. Soon I will share our AXE Susan Glenn campaign which is our best Transmedia campaign to date.