Imagine being the marketing team for poo. Your job is to sell poo to people as an indispensable product. You’d come up with ideas like “Celebrity Poos”, “Pet Poos”, “Bronzed Poo D’Art”, “Poo sculptures”, and after a few hours of brainstorming, you’d convince yourself that you could actually sell this stuff.
The only problem is - it would still be poo.