Marketing Guidance, Training and Support

Marketing your practice is an ongoing endeavor. The more you know about marketing, the more successful you can be.

That’s why Alma developed the Marketing Minute Webcasts. Each Marketing Minute episode is designed with one goal in mind: helping you attract more patients. Marketing Minute topics range from digital (online marketing) to traditional, in-person strategies. Creative, timely and always cost-effective, the program helps you get the most out of your marketing initiatives.

Every Marketing Minute is available On Demand so that you can watch when it’s convenient for you. As a bonus, Alma Partners are able to request topics for future broadcasts.

If one of your competitors has a better phone presence than you, they probably have more patients than you do.

This is true because every phone call to your practice is a chance to WOW a future patient or deepen the relationships with an existing one.

This episode of Alma’s Marketing Minute series explores telephone skills that are essential for generating more consultations, booking more treatments, and helping more patients. By watching this episode you’ll learn:

What every team member must know about aesthetic patients and their calls

What to do before each and every phone call

The three C’s of phone etiquette

The four pillars of a stellar greeting (number four is often forgotten)

How to showcase your unique competitive advantages

Turn price shoppers into lifelong patients

What to say when you don’t have an answer

How to measure whether you’re phone skills are up to par

Watch this Marketing Minutetoday and you’ll have all the knowledge you need to master telephone skills and increase the number of patients you see each and every day.

Implementing patient retention strategies can be the most cost effective marketing you ever do. Acquiring a new patient takes more money, time, and resources than retaining an existing patient. Of course, we still love earning new patients – we should! But our focus should always be on retention and keeping more patients coming back time after time.

In this episode on patient retention, you’ll see your practice through your patient’s eyes and learn easy to implement strategies to increase patient retention:

The one simple truth about being the superstar provider in your area.

What today’s patients really want from their provider

How to envision the entire patient experience from their perspective

The personal touches that make a day in your office unforgettable

The one room most aesthetic businesses completely forget about

This episode gives you real insight on why – or why not – patients return. You’ll get more than a vague list of patient retention strategies. The tips and tactics are concrete, innovative, and based on real world business operations.

Watch this Marketing Minute today and you’ll have all the knowledge you need to start a patient retention strategytomorrow.

Instagram is too popular to be ignored. This Marketing Minute episode will help you utilize Instagram as a marketing tool that attracts new patients. When done right, Instagram can be your digital business card, too.

In this episode you’ll learn:

How to get started quickly

How to earn a valuable following

How to find followers in your area and increase patient traffic

What people really want from their provider

What single trait sets you ahead of your competition

As a bonus, you can also download our free gift, a list of Instagram’s Most Popular Hashtags for aesthetic providers.