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The right name will get you remembered. David Robert Jones certainly thought so. When it comes to creating a new company or product name it shouldn’t just sound right but support your vision and generate genuine excitement. So, what’s the thinking behind the naming...

Sometimes when we think about social media, there can often be trepidation about how we can navigate our way through the plethora of information that is out there and if at all it is possible for us to cut through the noise to make an impact. The good news is yes you...

In 2016 alone, the use of video accelerated at a phenomenal rate with 66% of businesses using video as a marketing tool and 91% of these businesses planning to increase or maintain their spending on video in 2017. As with social media, the use of videos as a marketing...

10 great words of wisdom for a creative Director... By a Creative Director! 1. Set the creative standards for everyone to follow People need to know what the bar is and what's expected of them. Higher is better. 2. Inspire Discuss the latest ads, debate high profile...

Here are seven ways to harness brand loyalty and value using content marketing – after all, it’s a dog-eat-dog world out there! 1. Add value – solve a problem for your customer and make life easier on a regular basis. Your clients come to you primarily because they...

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