Recently, while browsing a widely-known and highly-respected company’s online store, I was truly shocked at the unpleasant online shopping experience I was having. I sat in front of my computer screen amazed that with the resources that should be available to a company of their size, the site I was on was a pretty poor …Read More

“Necessity is the mother of taking chances.” – Mark Twain We hope you had a great week. This week we have some advice for your corporate blog, thoughts about Paid and Organic channels, AdWords campaign settings, and new features from Facebook that might be useful to your business. Online Advertising: 5 Things New Advertisers Need to …Read More

25% of the Internet runs on WordPress Last week, the research organization w3techs released its latest research on Content Management System (CMS) usage across the web. The far and above WordPress was the winner, powering 59% of websites with identifiable CMS and 25% of the web overall. The 2nd (Joomla) and 3rd (Drupal) place CMSs …Read More

You may have noticed a big change when trying to log in to your store(s) this morning. Yahoo spent the weekend transitioning to Aabaco Small Business. While the technology of the stores remains the same, all users have been instructed to create new Aabaco logins to continue accessing the stores. Your store access list WILL …Read More

If I asked you to draw the McDonald’s logo, you could probably come pretty close, right? Of course! Their logo has become a pop and business culture icon – seemingly ingrained in our minds through years and years of well planned advertising. However, the famous golden arches are only a small part of the multi-billion dollar …Read More

Obviously, online shoppers can’t try-on, ride, use, measure, or test the products offered on your e-commerce storefront. For some, the convenience and savings of buying online vs. visiting a brick and mortar will diminish if they aren’t exactly sure what to buy. Sure, you probably have spec sheets, descriptions, and customer reviews for each product, …Read More

Online Advertising: Increase Your AdWords ROI With These 5 Tips from Kissmetrics: While the most substantial way to increase your campaign’s ROI still involves increasing your account’s overall average keyword quality score (as quality score and cost per lead metrics are directly correlated), your level of success in AdWords is heavily reliant on whether or not you …Read More

At FastPivot, we’re making a list and hoping you’ll check it twice as the peak of e-commerce shopping is right around the corner! Ask yourself these twelve questions over the next twelve days to tune up your online store. Taking just a few simple steps can help you get the most out of the holiday shopping …Read More

Pastors.com is the main content hub for Saddleback Resources, the publishing arm of Pastor Rick Warren’s Saddleback Church, one of the most influential Christian ministries in the United States. The organization is quickly becoming one of the largest online distributors of Christian books, sermons, and ministry materials. To amplify their reach, Pastors.com needed a partner …Read More

Here are some great weekend reads we’ve found from around the web: Online Advertising: How to Improve Your Facebook Ads With Customer Reviews: Do you use Facebook advertising? Have you considered incorporating customer reviews into your ads? Facebook ads that include customer reviews blend in with other news feed stories and are better received by people browsing Facebook. In this …Read More