Chipotle Proves That Fast Food Is Out Of Touch With Consumers

PHOTO CREDIT: WIKIMEDIA

Today's fast food industry cares about cost and ease over quality ingredients and taste. However, consumers are more conscious about what they are putting into their bodies and would rather pay extra for a healthy sustainable meal over getting something off of a dollar menu. Chipotle proves once again that spending more on fresh ingredients and charging a fair price will generate great business. Chipotle's success is evident this year as it opens 132 new restaurants. Chipotle's new concepts, ShopHouse Southeast Asian Kitchen and Pizzeria Locale are also experiencing success. Although Chipotle anticipates slower, steady growth in 2015, you can bet that they will still be the top choice over QSR's such as McDonalds. To learn more about Chipotle's success this quarter, click here.