In the January / February 2015 issue of Fitness Business Canada, Pro Fitness President Jeff Russo was asked to discuss his predictions for industry trends in 2015.Click on the PDF below to read the entire article entitled The Year Ahead which also features comments from Good Life owner David Evans and Planet Fitness Canadian Consultant Tasso Pappas. There is a similar theme in terms of the importance of fitness clubs not trying to be all things to all people, and putting themselves in a position to differentiate themselves from their competitors. The great news is that Pro Fitness Clubs have a clear advantage in terms of having a system that supports our core beliefs and vision to provide the ultimate in education, service and results.

The Spartanburg Athletic Club from South Carolina registered with our Standard Consulting Program three months into 2014 and received all their training and support on line. The results have been outstanding as a result of the efforts of Club Manager Daphne Billings and Fitness Consultant Amy Bogan. In speaking with Daphne last week she indicated that the PFP Program has turned her organization around 100% and has given her management and staff a clear focus and direction and has rejuvenated the entire facility. Prior to taking on the program, the club's best previous year produced $25,000 in personal training revenue. With the PFP the organization averaged close to $200,000 in 2014.

As a result, members are experiencing accountability and a proper education when it comes to understanding what it takes to overcome obstacles while attaining individualized prescriptions for long term results. The club now boasts the most comprehensive and current 90 minute fitness consultation and assessment in the State with members receiving ongoing assessments every 3 months to keep them motivated and on track. As result, Spartanburg is also creating more jobs for full time Trainers to keep up with the demand of clients who want the very best in one on one coaching. Therefore, it's a win all around for the economy, for the clients and for preventative health and wellness as Spartanburg continues to do its part in the battle to keep its region of the country fit and off of the dependence on the medical system.

Congratulations to owner Al Tassel and Fitness Director Rob Gagnon from Pumps Real Fitness for Women.The organization started with the Pro Fitness Program in 2012 at their Wakefield location. They were so successful in terms of changing their culture and total way of doing business by moving from a membership driven model to educating their members through fitness consultations and prescribing real results based solutions, that they opened up a second location in Woburn MA in 2014. In their first year of operations, this 12,000 square foot facility generated over $500,000 in personal training sales to earn themselves the PFP Club of the Year Award.

The club offers all of its members the industry's leading assessment software developed by Dr. James Manson of the Cleveland Clinic. The 90 minute consultation, conducted every 3 months is essential to providing members with the latest data on health related fitness standards. The program also features a unique seniors assessment with normative data and evaluations geared to that demographic. As a result, members of all ages are able to get the best possible prescriptions and solutions for overcoming obstacles and attaining measurable and lasting results.

Welcome to the December edition of the Pro Fitness Program News. Click on the PDF below to see hour your club compared to other Pro Fitness Program Centers. In this month's edition we look at some business tips from Jim Collins' Great by Choice to ensure you hit your 2015 Goals. Be sure to check out the PFP SMAC recipe for continued and consistent success and in the Tip of the Month we look at ways to manage and incentivize Trainers to achieve growth.