Clear Channel and SFX Strike Electronic Dance Music Marketing Deal

Fourteen years after selling concert promotion giant SFX Entertainment to Clear Channel Communications, Inc., for $3 billion, entertainment mogul Robert F.X. Sillerman has struck a new, more modest deal with the nation’s biggest radio broadcaster.

Mr. Sillerman’s recently created public company—an amalgam of electronic-dance-music promoters and related firms also called SFX Entertainment, Inc.—entered a marketing partnership with Clear Channel on a handful of initiatives.

Those include live dance-music events around the country this coming Halloween, a talent-search contest for DJs that will air on Clear Channel stations nationwide, and a weekly countdown show based on the top 20 tracks on Beatport, the online electronic music store now owned by SFX.

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