You guys aren't understanding this. The "Black Friday" sales aren't happening at the butt crack of dawn this year. I think that's their complaint. The Black Friday madness is taking places at like 8 or 9 PM on Thanksgiving night this year. I'm guessing the store has to be pretty much fully staffed through the day to prepare for the madness that night.

Most stores still have the black Friday doorbusters starting at 4 am or so. They have separate sales for Thanksgiving that aren't as much the limited quantity variety.