Al Smith

Head of Digital Capability

Al was formerly our product lead on the Digital Action Plan, our innovative platform for effective development of digital skills and change. He was responsible for ensuring the service meets user needs, and overseeing our network of trainers and coaches. He was often found leading workshops and training courses, coaching communicators in how to get the most out of social media.

Al has held a number of roles in local authorities, arts and higher education, specialising in media and crisis management, marketing strategy and digital communications. His public sector experience covers unitary, district and London borough councils including, Newcastle, Cannock Chase and Hackney. In addition he has provided training at organisations including eBay, Natural England, CIPR and Bristol City Council and has spoken at conferences in the UK and Scandinavia.