France: Avril signs alliance with Costa d’Oro brand owners

Avril, a French firm active in sectors such as oil, eggs and animal feed, has announced an alliance with the founding families of the Italian olive oil brand Costa d’Oro.

“The partners aim to raise the Costa d’Oro brand to become the global reference in top quality olive oil, combining natural authenticity, innovation and traceability”, Avril announced in a statement. The deal will create the third most important olive oil brand in the world, the company added.

Among the objectives of the new partnership is “to accelerate profitable growth of the COSTA D’ORO brand in both the Italian olive oil market [..] and internationally”, with China and North America cited as specific markets for exploration.

Commenting on the deal, Avril CEO Jean-Philippe said: “This alliance brings together two actors which share the same values: the French leader in oils and proteins, founded by farmers committed to the sustainable development of agricultural and agrifood sectors, and an Italian, family-owned leader in olive oil with an exceptional brand reputation which wants to work with us to develop an integrated sector from upstream to downstream”.