iTunes song preview to extend from 30 seconds to 90 seconds

Apple has informed music labels that it is preparing to extend the length of iTunes song previews from the current 30 seconds to 90 seconds.

We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States. We believe that giving potential customers more time to listen to your music will lead to more purchases.