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Retention rates from Statista are quite disheartening. According to their data 55% of mobile app users will abandon the app one month after downloading it. 68% will abandon it after 3 months and 21% of mobile app users will abandon an app after only launching it once. This means that many users will abandon an...

If you’ve been to websites then you know that there will be time when you have burning questions that need to be answered ASAP. Most websites and companies go for the typical FAQ format that addresses some or all information needs of their users. However, what they don’t realize is that their FAQs often miss...

1 – Intro to UX and FinTech You can immediately relate to the feeling associated with the financial tools and solutions used by people in the fintech industry. Some evident adjectives to describe the overall experience can consist of ‘bland’ and ‘boring’.The need is for UX to be applied specifically to the fintech domain and...

11 Amazing Benefits of UX Benchmarking and How to Conduct an Effective One UX benchmarking is the process of measuring and tracking the performance of your website or any other digital products over time in relation to a particular standard. For a website it refers to comparing a particular website’s performance against that of its...

A Short History of User Experience UX We live in the age of the consumer- these days, customers are more informed than ever, and consequently, expect more than ever. User experience is more important than ever, in fact, according to a recent Walker study, it will overtake product and price as the key brand differentiator...