D or E for me. I think either one works well but on all of them brewing company is a little difficult to read. i think the design looks great though and would work really well as a beer mat or bottle label.

My thoughts on the brand are that it works but is very traditional. What style of beer will you be brewing? Who's the target audience? If you're brewing anything other than traditional British ales to be sold in traditional country pubs, you may find the brand will get overlooked in the bottle fridge or on the bar. You also need to consider how this icon will fit into wider branding such as pumpclips, bottle labels etc..

Look at the likes of Brains, Brewdog and Magic Rock. How will the brand sit beside them?

Initially available only in bottles. As this is quite a leap for the (beer) ale drinkers I haven't committed to premises so it's a one contract batch at a time to see how things go.

Thank you I'll check out Brains and Magic Rock I haven't heard of them. There's one I particularly like something mouse, only saw their logo late last night, black and white illustration of a mouse, absolutely perfect, what I aspire to one day!

I think they are all great and it's hard to choose between the subtle differences. I think I prefer the backgrounds of A, G, M, S, but I dislike the colours, as it makes the already small text even more difficult to read.

Thank you I'll check out Brains and Magic Rock I haven't heard of them.

Click to expand...

You may know brains as SA Brains (you'll have definitely seen/drunk it if you've ever been to wales), they're a Cardiff based brewery established in 1882 (think john smiths wales style). the branding has always been a red welsh dragon on a black background... Until the brewery realised they were missing out on the 'craft revolution' and launched a sub brand specifically targeted to younger craft ale drinkers.

You are a STAR!!!!! Thank you that just about puts the tin lid on the choice decision I've been struggling with, that looks great and my designer will love it and will now demand more budget for the promotional materials!! Cheers!