WHAT IS TRIBE BY AMRAPALI?

Amrapali was founded by Rajesh Ajmera and Rajiv Arora, two friends and history majors who were enraptured by the story of the legendary courtesan Amrapali, and decided to name their new brand after her. They travelled across the country meeting local craftsmen and closely observing the designs and motifs in the architecture, jewelry and art they encountered. Their journey inspired them to preserve the rich legacies of India, a journey that continues with Amrapali jewelry and Tribe by Amrapali.

Over the years Amrapali silver has become the strong point of the brand, with many famous faces having sported Amrapali earrings and Amrapali jhumkas over the years. The brand sells a wide range of products such as earrings, necklaces, bracelets, ear cuffs, maang tikkas, arm bands, rings, anklets, etc. Apart from their many stores, you can now shop Amrapali online on their website as well as on Nykaa Fashion.

WHAT IS THE INSPIRATION BEHIND TRIBE BY AMRAPALI?

During the time of Lord Buddha there lived a legendary courtesan, believed to be the most beautiful woman in the whole world. She was called Amrapali. Rajesh Ajmera and Rajiv Arora, the founders of Tribe by Amrapali, travelled extensively to the remotest interiors of India, in search of unique and magnificent pieces of tribal jewellery, immersing themselves in the cultural delights, which contributes today to their vast expertise in the field that led them to create the infamous line of Amrapali tribal jewellery. Amrapali was founded in 1978, and is today a renowned luxury jewellery brand.

Today, this Jaipur-based brand has over 1200 experienced craftsmen in their workshops where extreme care is devoted to each piece, right from the initial design stage, enabling them to perpetuate their tradition of creativity, and breathtaking craftsmanship. Despite their vast product range, it is their endeavor to keep every design unique, and every creation a piece of art. Amrapali gold jewellery and Amrapali silver jewellery is available in over 36 outlets, including major markets throughout the world, franchise stores and leading department and specialty stores such as Selfridges and Harrods. The brand has also opened up a museum in Jaipur that showcases their private collection of family jewels. It is one of the only jewellery museums in the country that showcases our rich heritage of jewellery and where students of the craft can go to seek inspiration.

CELEBRITY CUSTOMERS

Over the years a number of celebrities from all across the globe have worn pieces from this brand. These include Anushka Sharma, Taapsee Pannu, Sonam Kapoor, Shilpa Shetty, Aditi Rao Hydari and more. The current Miss World Manushi Chhillar also wore Amrapali silver jhumkas on a recent press tour. The brand also ventured into the international market after showcasing at Selfridges in 2002, which paved the way for a number of Hollywood celebrities donning the brand’s pieces on magazine covers and at important event. One momentous occasion was when Rihanna wore a pair of Amrapali ear cuffs on the cover of a reputable magazine in 2014. Another famous customer was the Duchess of Cambridge, also the future Queen of England, who wore a pair of Amrapali earrings on a recent trip to India. Other celebrities include Angelina Jolie, Halle Berry, Penelope Cruz and Kate Beckinsale.

LATEST COLLECTION

Known for its excellent Indian craftsmanship, Amrapali jewellery’s latest collection is known for its simplicity and elegance. All their collections are known for pushing the boundaries of contemporary design sensibilities while at the same time capturing the essence of Amrapali’s signature style. From traditional and handcrafted jewellery to conventional pieces, there’s something for everyone’s penchant. You can purchase Amrapali Jewellery online at Nykaa Fashion.

SHOP AMRAPALI ONLINE

Amrapali jewellery designs are famous all over the country, but apart from them our online website is also host to the latest collection of gowns and other pieces of clothing including contemporary jacketsand ethnic palazzosand sarees. Shop for latest designer wear from top contemporary, ethnic and fusion designers as well as jewellery designers like Valliyan, Eurumme,Misho and more. You can also shop for exquisite jewellery and handbags online at Nykaa Fashion.