PROS Scientists Selected to Deliver Presentation at EURO 2018

July 06, 2018 08:00 AM Eastern Daylight Time

HOUSTON--(BUSINESS WIRE)--PROS®
(NYSE: PRO), a cloud software company powering the shift to modern
commerce, today announced that David McCaffrey, Ph.D. and Darius
Walczak, Ph.D., will present at EURO 2018, the 29th
Operational Research Conference held in Valencia, Spain, on July 8-11.
McCaffrey is a PROS principal solutions architect, and Walczak serves as
a senior director on the company’s Science and Research Team.

Walczak will lead a session dedicated to analytics and pricing in
network revenue management. His presentation – titled “Dynamic
Programming Decomposition Approaches to the Network Revenue Management
and Pricing Problems” – was developed in a research collaboration with
PROS scientists Ravi Kumar, Ph.D., and Wei Wang, Ph.D. Walczak will
present alternatives for solving network revenue management challenges
based on product-based decomposition. He will show novel solution
approaches tested against resource-based decomposition models that are
extensively deployed in the airline and hotel industries. Walczak will
demonstrate how properly accounting for the trade-off between
point-to-point and connecting passengers for airlines, and short vs.
long stays for hotels, is crucial for generating improved revenues for
these companies.

McCaffrey’s paper on “Data Science Approach to Value-Based Pricing” will
demonstrate a data science approach to identifying which attributes
drive the customer’s perception of value. This leads to statistical
models of product value in terms of the trade-off between perceived
benefits and price, which then informs practical strategies to move
current prices toward a value-based price line-up.

“Organizations in the travel industry and, more generally, in the
Business-to-Consumer and Business-to-Business space, are looking for
artificial intelligence, machine learning and science that supports the
extraordinary pace of change they’re experiencing in the digital era,”
said PROS Senior Director of Science Royce Kallesen. “For decades,
companies across the globe have looked to PROS for solving their most
sophisticated revenue challenges. Now we bring that knowledge and
experience to a much wider audience with data science-based value
pricing. We are honored to have Davie McCaffrey and Darius Walczak
represent our company at this prestigious conference.”

EURO – the European Association of Operational Research Society – is a
regional group with IFORS, the International Federation of Operational
Research Societies, headquartered in Switzerland. The organizations are
dedicated to promoting operational research throughout Europe.

About PROS

PROS
Holdings, Inc. (NYSE: PRO) is a cloud software company powering the
shift to modern commerce by helping companies create personalized and
frictionless buying experiences for their customers. Fueled by dynamic
pricing science and machine learning, PROS solutions make it possible
for companies to price, configure and sell their products and services
in an omnichannel environment with speed, precision and consistency. Our
customers, who are leaders in their markets, benefit from decades of
data science expertise infused into our industry solutions. To learn
more, visit pros.com.

Forward-looking Statements

This press release contains forward-looking statements, including
statements about the functionality and benefits of revenue, profit
realization and modern commerce software to organizations generally as
well as the functionality and benefits of PROS software products. The
forward-looking statements contained in this press release are based
upon PROS historical experience with revenue, profit realization and
modern commerce software and its current expectations of the benefits of
revenue, profit realization and modern commerce software for
organizations that implement and utilize such software. Factors that
could cause actual results to differ materially from those described
herein include the addressability of an organization’s revenue, profit
realization and modern commerce software needs, the risks associated
with PROS developing and enhancing products with the functionality
necessary to deliver the stated results and the risks associated with
the complex implementation and maintenance of revenue, profit
realization and modern commerce software such as PROS software products.
Additional information relating to the uncertainty affecting the PROS
business is contained in PROS filings with the Securities and Exchange
Commission. These forward-looking statements represent PROS expectations
as of the date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to update or
alter these forward-looking statements in the future whether as a result
of new information, future events or otherwise.