Gucci, Fashionshow in Milan

22nd February 2013

I went to the Gucci show as Bruno Rinaldi´s assistant: Runway photographer for Vogue Italia. Here we sat front row amoungst the other top-photographers. Grab the atmosphere here and get closer to what it´s like being a top-photographer.

Article and pictures by Julie Johansen

Gucci, Fashionshow in Milan

Before the show could start some people would polish the floor to make it shine perfectly.

Gucci show – Front row

I was sitting next to Bruno Rinaldi and Scott Schuman (from the Sartorialist) on first row – to be able to describe what a fashion-photographer is experiencing.

Only the top-photographers sit in front: It´s the best spot.

So for me it was a big thing being able to experience this – especially at a show like this: The showing of Gucci´s woman´s Fall/Winter 2013-14 collection. Something that only a few people experience in a lifetime.

It was unforgettable: The atmosphere, the setting, the music, the collection…everything! It was magical! Have you ever been to a concert or a ballet that just moved something inside of you? Then this is what it is like to experience a really good fashion-show. It is not just about what you see. It is about what it makes you feel. Something you´ll never forget.

It is a composition of all of it. It can be in the details: In the tones of the music. It can change your state of mind and emotions, and move them in a way so you feel different when you leave the room.

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About Julie Johansen

Julie Johansen is a Danish girl living in Paris.
Here she writes about luxury and fashion, and guides you to the best places that she has discovered on her way: The top gastronomic restaurants, prestigious hotels, best coffee shops, fashion tendencies, spas and you name it. By interviewing people working within the world of luxury, she gives you an insight in what luxury is about and what´s going on behind the scenes of fashion.