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Case Studies

Activating Leaders to Drive Performance at a County Government

A County Government needed more effective communication throughout its office and among its many constituencies, and that’s where the True Digital Communications learning program came in.

lack ofeffective communication throughout the organization

The Challenge

Between the financial crisis and major changes to the employment picture in this U.S. county, government services took on an even more important role. Worried residents, demanding elected officials, concerned employees and a staff with more on their plates and fewer resources made for a challenging mix of issues. The County’s administrator wanted to change the dynamics of these relationships. Why couldn’t communication be more effective? More streamlined? Could changing communication change the county for the better?

1daylong training session

True's Role

For the members of the senior administrative staff and a selection of other constituents, True conducted a daylong training session on its 4Ps, CORE and HEAR tools. The three tools cover how to communicate (purpose, picture, plan and part); what to communicate (changes, objectives, reasons and effect) and how to listen effectively (honor, echo, ask, respond). Participants learned the tools, then practiced them in a variety of situations, including stand-up meetings and small group discussions, including presenting an idea upward.

toolsbrought focus to communications

The Results

The tools are designed to help people communicate more effectively with everyone, making it easier to have face to face discussions, conduct conference calls and even improve email. The business results are an improved environment – rich dialogue and discussion, knowledge sharing, better questions and answers – and a more motivated and empathetic team. The County saw immediate changes in its relationships internally, and between the administration and elected officials. The County administrator for example, says the tools have revolutionized his department, bringing focus to his communications and reducing wasted time spent tracking information down. Completeness, forthrightness and openness are three reported results of the training. The County even conducted a follow-up session for individual contributors to help drive the tools more deeply into the organization.

Webinar: Give Your Integrated Communication Some AMMO

Join us as we discuss why it’s never been more important to align all your communication activities under a common strategy. We’ll walk you through a simple, but powerful, four-step process for aligning audiences, messages, measurement and objectives to ensure successful communications.

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