Leading by Design

ITX UX 2018: Beyond the Pixels was inspired by the desire to gain insights and learn from leading professionals who share a passion for creating inspiring experiences. Our goal was to bring together designers, thought leaders, and anyone working in the product space to spread our collective expertise and innovative ideas in User Experience Design - and we succeeded.

Through interactive workshops, a lively panel discussion, and top-notch key note speakers working in and around user experience design, attendees learned how to build better products and experiences to explore the best ways to turn users into future advocates.

Key Takeaways by Speaker

"Innovation is about raising expectations to inspirations."

Jared Spool demonstrated how to use the Kano Model to help gauge users’ expectations. When you approach delight from a perspective of pleasure, flow, and meaning, you can then determine which features meet your objectives.

"Your metrics should be as unique as your business."

Kate Rutter ran a mini-workshop, attendees explored the world of measures, metrics, and key performance indicators when creating actionable, product-centered metrics to gain insights into a product’s progress. By adding metrics to our design toolkit, we are better equipped to measure interactions that are core to the product, all to answer the question, is our product working for our clients?

Great minds came together

Jared Spool, Kate Rutter, and Kate O’Neill were joined by Adam Bates, VP of Product Management at Freshbooks and former Head of Product Management and User Experience at Amazon, and Tim Wood, Industrial/Interaction Design Professor at RIT for a panel discussion and audience Q&A. Debated topics included the impact of advertisements on design, the ethics of data use and user privacy, and the effect of social media and mobile device usage on society.

With a variety of innovative thinkers in attendance from designers and developers, to marketers and business leaders, everyone left Beyond the Pixels inspired to innovate.

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See what our designers learned, read about their experiences, and take a look at more pictures taken during the event.