Occupying South Beach's Marlin Hotel for the full ten days of UMF, WMC, and MMW, this superexclusive 16-room establishment was hyped as a "24/7 Avicii experience."

There's an Avicii flag flying atop the hotel, an enormous Avicii banner unfurled over the facade, Avicii decals and banners slapped all over the outdoor lounge, even an Avicii runway rug running through the lobby.