DxO Optics Pro available soon

DO Labs has announced that their DxO Optics Pro software will be available
to buy online from May 24th. This software is designed to enable digital
SLR owners to correct images which suffer from distortion, vignetting,
blur and CA. The software works by using modules created by DO Labs based
on detailed analysis of the camera bodies and lenses. In a new press release
DO Labs reveal the camera bodies and lenses which will be initially supported
and also their pricing structure; the DxO Optics Pro software + the camera
body module + the lens module.

Phil: While I have no doubt that the DxO Optics
Pro software can achieve some pretty impressive results, especially most
noticeable vignetting and blur correction I'm a little concerned that
their pricing structure is too restrictive and more importantly too expensive.

Michael Reichmann over at The Luminous Landscape
has tested DxO Optics Pro, he seems to like it, click
here.

Designed for use by professional and discerning amateur photographers,
DxO Optics Pro software delivers genuine and perceptible quality improvements
by automatically correcting images for the following major optical faults:

In terms of enhanced image quality and workflow improvement, reaction
of early users to DxO Optics Pro has been extremely favorable, said
Luc Marin, VP of Business Development Photography, DO Labs. Early
users in particular noted that the improved image quality came without
undesirable side-effects which are so often the downside of software based
image-processing. In fact, nearly 100% of early users said the enhanced
image looked as if it had been shot with a more expensive lens rather
than as the result of software manipulation!

JR Geoffrion, a professional wedding photographer from Chicago, IL (U.S.A.)
and early test user of DxO Optics Pro said, image quality is the
key to bridal photography. DxO Optics Pro allows me to use extreme wide
angle lenses to get in the action while maintaining crispness from edge-to-edge
and eliminating distortion and chromatic aberration.

Unique Image Enhancement Concept

DxO Optics Pro is based on a deep mathematical and physical approach
combining a realworld analysis and characterization of optical
systems with breakthrough algorithms that use this model to produce the
final image.

A functional DxO Optics Pro system is composed of at least three components:

The DxO Correction Engine, acting as an algorithm platform, also manages
the user interface and generic image processing libraries

A DxO Lens Correction Module, which models the optical characteristics
and properties of the lens

DxO Correction Modules at the heart of image quality improvements:

The proprietary DxO Optics Pro Correction Module is a sophisticated mathematical
model of the imaging device. It is developed by DO Labs for each model
of digital camera body and lens. A DxO Correction Module describes the
initial image performance of the camera/lens and it also provides the
fundamental mathematical solution to precisely removing image
faults and therefore boosting image quality.

Fully automatic, extremely fast processing batch mode:

The complexity of DxO Optics PRO correction is hidden from the user by
providing totally automatic correction. DxO Optics Pro automatically takes
into account all the variable parameters that are relevant for the correction
(focal length, aperture, ISO, white balance, etc ). Provided the
relevant DxO Correction Modules are installed, DxO Optics Pro will automatically
correct a batch of images shot with different camera bodies, lenses, settings,
etc Correcting at approximately 2 Mpixel/second1, DxO Optics Pro
only takes seconds to correct even large images produced by high-end DSLRs.

DxO Camera Body and Lens Correction Modules Availability

DxO Optics Pro will be available on the DxO Optics PRO E-Store (http://store.dxo.com)
beginning May 24th 2004. DxO Optics Pro will run on Windows (W2000 or
XP) and on Macintosh (OS X). At the opening of the E-store, the following
DxO Correction Modules will be available:

DO Labs will be releasing new DxO Correction Modules on a monthly basis.
DO Labs anticipates releasing approximately 200 DxO Correction Modules
in 2004. Future DxO Correction Modules will be announced on www.dxo.com.

The RAW/16-bit version of DxO Optics PRO will be introduced at Photokina
2004.

Pricing

The price of a functional DxO Optics PRO system is the addition of the
individual prices of its components  i.e. the DxO Correction Engine
+ one or more DxO Camera Body Correction Modules + one or more DxO Lens
Correction Modules.

This pricing allows maximum flexibility for photographers by enabling
them to purchase only those components they need. DxO Camera Body and
DxO Lens Correction Modules may be acquired and changed separately.

For example, the DxO Canon 10D Correction Module only needs to be acquired
once. After that, only additional DxO compatible Lens Correction Modules
need to be purchased. If in the future, the same lenses are used with
a new camera body (say the Canon Digital Rebel / 300D), only the DxO Correction
Module for the new camera body needs to be acquired.

DO Labs is also introducing an initial 25% launch rebate to all orders
placed before June 30th, 2004.

Here are a few typical examples of prices:

Regular Price:

With Launch 25% discount:

Canon Digital Rebel /300D+18-55mm Kit Lens: US $ 127

US $ 95

Nikon D70 + 18-70mm Kit Lens: US
$ 127

US $ 95

Canon EOS 10D+1 lens: US $ 217

US $ 163

Canon EOS 10D+2 lens: US $ 296

US $ 222

Nikon D100 + Nikon
D70 + 3 Lenses: US $ 431

US $ 323

Please refer to our price list for complete details.

About DO Labs and its DxO Technology

DO Labs SA is a software company focused on research in applied mathematics
for digital image enhancement. The roots of the company come out of the
most advanced academic mathematical research with strong ties to leading
universities and research labs and a prestigious Scientific Committee.

The companys patented DxO technology produces genuine, perceptible
improvements in the quality of any digital image. DxO is a set of software
components that measures and corrects major faults found in imaging devices:
Blur, Local Contrast, Distortion, Vignetting, Chromatic aberration, Jpeg
artifacts, etc. Furthermore, DxO Correction offers key benefits that make
it an industrial-grade solution:

DxO produces optimum image correction;

DxO is robust: DxO will never damage image quality;

DxO is automatic: No human intervention is required at any stage;

DxO is real time: it can be easily embedded in any real-time workflow
(ARM, DSP, ASIC) inside imaging devices such as digital still cameras
or camera phones; in a PC at driver level, a server; or in digital photofinishing
minilab equipment.

DxO and DxO Optics Pro are registered trademarks of DO Labs. All other
brand names are trademarks and/or registered trademarks of their respective
companies.

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