Switzerland sends Oprah apology

The entire country of Switzerland is begging for Oprah Winfrey's forgiveness ... after a racist shop assistant in Zurich refused to show her a handbag because it was "too expensive" for Oprah. The incident occurred last month, when Oprah was in Zurich to attend Tina Turner's wedding ... and walked into the upscale boutique where she noticed a $40,000 handbag.

When Oprah asked to see it, the shop assistant refused -- insisting it was out of O's price range. Now, Switzerland's national tourism board has issued an apology on behalf of the country -- saying, "We are very sorry for what happened to her."

The board also begged for Oprah's forgiveness on Twitter ... saying the shop assistant "acted terribly wrong."Oprah reportedly made a whopping $77 million dollars last year ...

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