SEO

Search Engine Optimization

SEO (Search Engine Optimization) is the process of getting your website recognized more frequently when people perform searches on sites such as Google or Yahoo. Better SEO rankings mean you get seen by more people and increases traffic to your website.

SEO is the art and science of “organically” improving the ranking of a website in search engine results. Organic optimization is the key to working within the guidelines of the major search engines to ensure your website adheres to the rules of the latest search engine algorithms. While no one knows exactly what the algorithm looks for, from experience we know what is most effective and what not to do.

You may have been approached by SEO experts guaranteeing a page 1 result, but this claim is just not possible or everyone would be on page 1. Generally they employ “black hat” techniques such as irrelevant back links and posting press releases on directory websites that can sometimes move your rankings temporarily, but it is not sustainable. This is especially true since the last two Google algorithm updates in 2013 code named Panda and Penguin.

One of the primary focuses of any site promotion campaign is website optimization. By optimizing a website we make changes that increase your site ranking with the major search engines. Our optimization focuses on the following:

Maximizing the number of web pages included in the search engines

Improving the position rankings of these pages for their respective keywords

How does your vendor feel if they Google their address and they can’t find the listing on your website on page 1? If you list a home and you are wondering why buyers aren’t calling you is it because they aren’t seeing your listing on page 1 and they are calling another Realtor? That means your chance of double-ending your listing is reduced dramatically and the vendor will wonder why their listing is on page 10 on your website.

We offer a comprehensive service to Ubertor website users that all but guarantees your listings will appear on page 1 of a Google search. Click here for more information about our Listing Optimization Service.

The first step in search engine optimization is analyzing your statistics. The best free service available is Google Analytics. If you do not have it on your website we will help you set up an account and add it to your website.

You can track everything from unique visitors to time-on-site to Pay Per Click (PPC) ad success. At the beginning, you’ll probably want to focus on how much traffic you are getting and where it is coming from. You will be able to tell if you are getting traffic from referring sites (such as your blog, social media posts, or affiliates) or from organic traffic (searches for your name or other keywords). This data will be crucial as you move forward with specific marketing campaigns and tactics. Traffic analysis is the foundation upon which to successfully manage your marketing efforts. You’ll know what is working and what isn’t.

Eventually every website will be found by Google, but by submitting your sitemap to Google it expedites the process. More importantly it tells Google how often pages change and how often it should visit. Submitting your sitemap is critically important. Once submitted we monitor the information that Google Webmasters provides regarding the health of your website and keywords used to find your website.

The starting point for improving your search engine ranking is understanding what is working and what needs to be fixed. While no one knows everything Google is looking for, over time we have developed an understanding of some of the key things that make one website place higher than another website. The three main areas we focus on are adding keyword Page Title and Descriptions, adding relevant on-site content and keyword blog posts.

Do you want your website on page 1. Then you need to make Google think it is worthy of page 1. How do we make your website stand out? We write keyword blog posts that make your website the authority in your market.

Originally search engine optimization consisted of adding links in to your website from other website, sprinkling keywords throughout your website and adding headings and anchor text. Fast forward to 2014 and the latest release of the Google algorithm called Hummingbird has moved the goal posts dramatically. Today content marketing has become critical to improving your search engine results. In fact it has been shown to produce approximately three times as many leads per dollar as paid search. Why? Because Google wants to provide the best search results possible on page one so they scrutinize your website to determine if the content on your website answers the search query the best. The search engines want to see what you have to offer in context.