How Caroline Risi started their logo design journey

Company name

TheTop10.ca

Overview

I am a 46 year old woman, married with a 5 year boy. I have extensive experience in advertising, marketing and hospitality, and teach part time at the local college. I am very outgoing and have a mind of my own; I encourage healthy confrontation and out of the box thinking which have cost me several jobs over the past few years. I like cutting edge, unique approaches to things and am very careful to do my research and due diligence prior to jumping in with both feet. Although I do like surprises and will often taken plunge quickly as i have the ability to determine risk very quickly. I have owned and managed several successful businesses in the past and am looking forward to another homerun.

Tell us a bit about who you are and the people you reach

The target audience is from 18 - 35 years of age primarily. They are the group of web user that love to rate businesses, tweet, face book, MySpace, linked in ... and generally review and social media their way through life. They like web games and will be very loyal to a particular site that offers infomation and opportunity. As the baby boomers are aging this is the next up and coming baby boomer. They are affluent, financially comfortable consumers who spend more time on the web and using mobile devices than the phone and the yellow pages.

Requirements

Let me tell you about the website:

It has user benefits and client benefits, basically if is a fun directory to play with.

- A web based directory presenting the top 10 companies in any given category from A – Z.

- This directory is the only one if its kind, offering a very easy navigation system coupled with exclusivity, quality control, an interactive user platform, and mobile capabilities.

- The advertising and branding campaign will position TheTop10.ca as the solution both users and clients have been looking for. Easy, Convenient, Benificial.

More detials in attached PowerPoint. I am looking for something fun playful but with a business twist to it. I am anxious to see what you come up through your eyes, what do you picutre when you think of this site? Must be clear so people do not need to spend too much time looking at it to figure out what it is or what it might do?