“Willpower (the thing) lies at the curious intersection of science and behavior. Willpower (the book) lies at the intersection of Roy Baumeister, an extraordinarily creative scientist, and John Tierney, a phenomenally perceptive journalist. Ignore it at your peril.”

Stephen J. Dubnercoauthor of Freakonomics and Superfreakonomics

Highly Intelligent Work

“Who knew that a book about such a daunting topic could be as wonderfully entertaining as it is enlightening! Tierney and Baumeister have produced a highly intelligent work full of fascinating information (and great advice) about a core element of modern living. Bravo.”

David Allenauthor of Getting Things Done

A Terrific Read

“Deep and provocative analysis of people’s battle with temptation and masterful insights into understanding willpower: why we have it, why we don’t, and how to build it. A terrific read.”

Ravi DharYale School of Management, Director of Center for Customer Insights

Fascinating Account

“Willpower is sinfully delicious — once you start reading, you won’t be able to stop. A fascinating account of the exciting new science of self-control, told by the scientist who made it happen and the journalist who made it news.”