CLIP THIS FLOOW

Benjamin Ensor

Benjamin serves eBusiness & Channel Strategy Professionals. His research focuses on how consumers perceive, adopt, and use new technologies and what that means for business executives at consumer companies, encompassing topics like customer segmentation, business models, and managing multiple distribution channels.

His research explores how emerging technologies like the Internet and mobile phones affect consumers' behavior, what motivates their use of different channels for different tasks, and how new channels and technologies are changing consumers' media consumption and their relationships with consumer firms like retailers and financial services companies. In particular, he specializes in understanding the effect of the Internet and other new technologies on business models in retail financial services, including payments, banking, lending, investments, and insurance.

During his 16 years at Forrester, Benjamin has worked in the company's Consumer Technographics®, financial services, and eBusiness channel & product management professional teams. He is based in Forrester's London office.

Previous Work Experience

Before he joined Forrester, Benjamin was an analyst at Fletcher Research, the UK Internet research company that Forrester acquired. There, he researched the nascent online retail, online financial services, and online advertising markets. Before joining Fletcher Research, Benjamin worked as a financial journalist in London for four years.

For Enterprise Architecture Professionals

Forrester fields numerous client inquiries from IT executives seeking advice on improving their firm's strategy and planning processes. Most commonly, these execs want to move the planning discussion...

For Infrastructure & Operations Professionals

For Enterprise Architecture Professionals

Business capability maps have become an essential tool for business architects. They represent a holistic view of the capabilities required by an organization to deliver its value proposition to its...

For Enterprise Architecture Professionals

Even experienced executives have difficulty in deciding on the right mix of strategic investments. Business architecture leaders can assist executives in making the right decisions through the use of...

Downloads:
66

For Application Development & Delivery Professionals

Create A Cohesive Business From Your (Seemingly Random) Collection Of Applications And Data

Integration is a perennial challenge for application development and delivery (AD&D) professionals. Vintage, monolithic applications are hard to deal with, and point solutions abound, including point...