Comments (45)

Highest Rated

Are children really the target for this product? Sportlife? Besides, getting gum on your hair has nothing to do with size. All it takes is for a person to fall asleep with gum in their mouth, been there...

Call me a literalist if you want, but this campaign is just a little too hard to wade through. Like an earlier poster said, I thought this was something for GreatClips or some other hair cutting chain. As an ad for gum, the connection is so tenuously done as to be practically non-existent. This is one of those moments when a pithy copywriter could save this mess.

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

very cute ha, but it took a few seconds to understand, good work though

concept means idea, it's a much cooler word, its a different idea, different concept,
paedia was about fine pasta as fine as angels hair, this is about the cliché that kids get gum in their hair
a different idea, different concept voilaaa