Latest SEO Trends and Tips to Watch For in 2013

Most web marketers
and/or digital experts may agree to the fact that SEO or Search Engine
Optimization is a world that is constantly changing. Due to its transforming
nature, it most certainly becomes a challenge to keep pace with what’s all that’s
new and happening. However, at the same time it is essential to keep learning
and to be able to remain rationalized about the fundamentals of SEO. This would
keep you abreast with the ongoing competition and keep you at the top of any
kind of marketing campaign you wish to run. Since learning the basics of SEO is
like a never ending process so provided below is an insight on the latest SEO trends and tips to watch for in 2013:

Are you aware
of the fact that approximately more than 400 million internet users across the
world perform billions of searches each and every month and it is these search
engines that fetch a large chunk of the traffic. In fact, more than 90% of new
visitors come from search engines alone. About three quarters of this traffic
use natural search listings in comparison to paid ones and about 48% to 50% of
this traffic find new websites using search engines.

Mobile search
itself has picked up recently and due to ease of access of the internet and the
capability to browse through websites on mobile devices, even the popularity of
smart phones and other devices has gone up drastically. Smart devices like
tablets and portable laptops allow the user to view websites even better and that
too while on the move. With the dropping prices of smart phones and tablets,
2013 is sure to see a surge in the number of users accessing websites whenever
wherever possible. So, be it a businessman, college going students or for the
common man, SEO India would play a crucial role in keeping your website on the top - irrespective
of when, where and on what it is browsed on.

Voice
recognition or being able to conduct a search on search engines through voice
capability has also emerged has a new search methodology. Google voice started
to gain popularity just last year and is sure to continue its reign this year
as well.

On the online
media front, press releases should become as important as any web blog. In
fact, press releases are already being recognized as an important medium to
draw and convert web traffic. It is an excellent way to convince and appeal
visitors and is also used for a wide array of media channels. Press releases
are also seen to bring about a sense of trust and credibility for the company
and if optimized properly they can attract substantial traffic on search
engines.

In 2013, just
like in the preceding years Social Media should continue to impact and
influence the performance of search engines. However, there are talks going on
that both social media giants Facebook and Twitter may reduce the amount of data
that is sent out to third parties. Further, there are chances that Facebook may
come up with their very own search engine very soon so it is worth checking if
this really turns out to be a reality.

Google+ which
was launched some time back in 2012 should be playing a bigger and better role
in SEO this year. The team has rectified a few initial problems and it should
be giving some competition to Facebook and Twitter in 2013. New parameters and
metrics like Author Rank may mean that this channel will have an impact on
search engine ranking in some way or another.

The organic
way of search engine marketing would always remain to be at the top as majority
of the traffic and sales that are generated come from organic search results
only. As always, humanized ranking would have high degree of dependency. Google
is of the opinion that they may start using social media for human relevancy to
be able give more effective and accurate search results real time. This is why
there is huge emphasis on mediums like web blogs, social media, press releases
and fresh and relevant content on websites and articles.

On the HTML
front, title tags and heading would still have their own importance in driving
potential web traffic or for effective Search Engine Optimization (SEO). They
would continue in helping sites gain popularity on search engines. Search
engines like Google would want to focus on content that has effective keywords
within the content and in the title and heading tags.

Do not be
amazed to see the size or word count of web blogs and articles to increase
further. An expectation of at least 700 words is what is being predicted for
web blogs and articles. Content however still needs to be in detail, have high
degree of relevance and should be focused around the targeted topic.

The process of
managing multichannel tags will have even more relevance and would become
crucial in 2013. With economic pressure increasing at an alarming rate, online
experts and/or marketers would have to invest more and better quality time in
tag management.

After going
through the trends and tips provided above, you would surely understand the
relevance and importance of why you should be aware of what’s ahead in 2013. This
becomes even more important especially after so many websites getting impacted
by Google Penguin.

With all said
and done 2013 brings a lot of excitement for everybody however the key focus
remains to be on good quality content for website visitors. This sudden change
in trend would bring music to the ears of marketers, content experts as well
journalists.

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