Email Marketing 202: The Importance of Target Lists

$50.00

2 to 3 hours

Think about your current email campaign. How many emails do you have? What are the goals for each program? Each time you launch an email does it go to everyone in your list? In this course, we’ll take a look at the importance of understanding your current target list. We'll help you understand how to make your target list come alive - from that Excel sheet into a living breathing group of supporters that have been telling you exactly what they love most about your organization.

About the course

This 200-level on-demand course offers self-paced content for the advanced beginner. This can include videos, self-assessments, activities, checklists, links to external resources, handouts, live events and quizzes. All course content is available for at least one year, or until the course content is no longer relevant. Live events are always recorded and archived in the course for you to access at your convenience. We recommend completion of Email Marketing 101 or similar experience.

You can gain TechPoints by accessing and interacting with course content such as watching a video, completing an evaluation and clicking on links. This course requires you to earn 40 TechPoints to access your course certification.

Next Session

Facilitators

Susan Hope Bard

TechSoup

Susan is the director of solutions and services at TechSoup where she works to create engaging online trainings for nonprofits and libraries. Prior to joining TechSoup, Susan created, managed and delivered training programs for the American Red Cross and the American Library Association.

Guest Experts

Collie Turner

TAPP Network

Collie Turner is a creative problem solver. She has designed inspiring digital marketing and advertising solutions for 25+ years across non-profit and healthcare sectors, driven to improve people’s lives.

Collie has contributed her talent to many organizations including: Pennsylvania Ballet, i-frontier, Delaware Valley Regional Planning Commission, Medical Broadcasting Company, Epocrates, and Doximity. In 2014, she was named as one of the Healthcare Business Women’s Association’s Rising Stars.

Collie has a BA in Radio/Television/Film from Temple University and is currently the Head of Inspiration at Tapp Network, LLC as well as an adjunct professor at Temple University’s Fox School of Business. In addition, she is the Vice President of Women in Digital's Philadelphia Chapter.

Kyle Barkins

TAPP Network

Kyle Barkins is a Digital Marketing and Technology expert, driven by a constant need to learn and apply his knowledge (and experience) to help Tapp clients.

Formally educated in Economics and Marketing, and with a well-versed background in application development, Kyle is obsessed with improving the end-user experience to provide positive outcomes. His experience spans diverse sectors - from real estate to professional athletes, and fortune 500 companies to small nonprofits - helping them all use technology and marketing to enhance efficiency and effectiveness.

When he’s not in front of a computer, working from his cell-phone, or doing both at the same time, you’ll likely find Kyle looking for an excuse to be in, on, or near the water.