When the Internet outraged over the restaurant's signage, it doubled-down and made T-shirts.

In an attempt to market a new ahi tuna dish with black olive tapenade, Paisano's restaurant in Albuquerque, New Mexico, put "Black Olives Matter" on its sign. The restaurant posted a photo of it to Facebook and the image quickly evoked responses across the internet.

Though the sign drew a lot of criticism—for playing off of the Black Lives Matter movement, which begun in response to the overwhelming number of black men shot by the police—it also brought in a lot of customers to the small Italian restaurant. As a result, the owner Rick Camuglia started selling merchandise. There are now "Black Olives Matter" T-shirts and hats. And according to Camuglia, business is booming.

He said he put together the shirts and hats because people who showed support asked if they could buy a souvenir from the restaurant.

All the while, Camuglia said business is soaring."People have filled the restaurant and told us to leave up the sign," Camuglia said. "That's great, you know, because a lot of people make a living off working for this restaurant."

Of course, not every one is upset by the phrase. Supporters on Facebook are chiming in to tell Camuglia not to cower to politically correct culture. Others think this is done all in fun.

@CNN All olives matter, but right now we're talking about black olives. Black olives are unfairly used in more cooking than green olives.

You’d think by now, after countless baristas and waiters have been dragged online for writing offensive things about their customers, people would learn to at least keep their racist and sexist thoughts to themselves. And yet, here we go again.