Melissa Gotlieb

College of Media & Communication, Department of Advertising

Dr. Melissa Gotlieb is an assistant professor of advertising in the College of
Media & Communication. She teaches courses on the impact of advertising on individuals
and society and on the role of political advertising in election campaigns. Her research
lies at the intersection of media, politics and consumer culture. Her areas of interest
include:

media psychology

political communication

consumer behavior

Professor Gotlieb’s current research draws from mass communication, political science,
psychology and consumer behavior to examine the relationship between audience orientations
and mass communication in the context of youth engagement in political consumerism.

Professor Gotlieb received her B.A. in journalism and psychology in 2004, her M.A.
in journalism and mass communication in 2007, and her Ph.D. in mass communication
with a minor in educational psychology in 2012 at the University of Wisconsin-Madison.