America’s First LGBT Social Media
Online Magazine & Proprietary
Social Media Response Platform
Video Overview
• 90% of information transmitted to
the brain is visual and visuals are
processed 60,000X faster in the brain
than text
• People are 85% more likely to purchase
a product after watching a video

• Cisco expects video to account for 57%
of consumer internet traffic by 2015,
nearly four times as much as regular
web browsing and email

Video for Mobile

Read: Using Video to
Drive Social Media
• Video For Search Engine Optimisation (SEO)
• Video results have appeared in almost
70% of the top 100 search listing on
Google in 2012 (Marketing Week)

• Viewers spend 100% more time on web
pages with videos on them and finally,
marketers are catching on!

• Online video accounts for 50% of all
mobile traffic and up to 69% of traffic
on certain networks (Bytemobile
Mobile Analytics Reports)

• Video will grow a staggering 11% in
U.S. digital ad spend, going from 19%
($2.9B) in 2013 to 30% ($9.1B) in 2017

• Online video consumption increased by
38% between May 2011 and May 2012
(Comscore)

• SEOMOZ concludes that posts with
videos included will attract 3 times more
in-linking domains than a plain text post

• Watching online videos is now a
mainstream activity. 78% of people
watch at least once a week and 55%
watch everyday

• 63% of digital video screening on
mobiles does not happen on-the-go, but
rather at home (Cisco)

• Branded video content reaches nearly
half (46%) of all internet users in the
UK. More than half of these people
(54%) go on to click though to the
brand’s website (Econsultancy)
• 80% of Internet users recall watching
a video ad on a website they visited in
the past 30 days; 46% took some action
after viewing the ad (Online Publishers
Association)
• Video promotion is over 6 times more
effective than print and online (b2bmarketing.net)
• Dr. James McQuivey of Forrester Research says a minute of video is worth
1.8 million words
• 81% of senior marketing executives
now use online video content in their
marketing programs, up from 70% in
2011 (MarketingProfs)

Video for Social Media
• Over 1 billion unique users visit YouTube every month (YouTube)
• 500 years of YouTube video are
watched every day on Facebook, and
over 700 YouTube videos are shared on
Twitter each minute (YouTube)
• The average YouTube visitor watches
388.3 minutes of video each month
(Comscore)
• Video is the most shared brand content
on Facebook (Zuum)
• 1 in 5 Twitter users discovering videos
each day from tweeted links. What’s
more, two-thirds of Twitter users feel
it worth watching videos tweeted by
brands (Hubspot)

• The chances of getting a page one
listing on Google increase 53 times
with video (Forrester Research)

• YouTube accounts for over 28% of all
Google searches (b2bmarketing.net)

Read: Using Video to
Jump Up Google
• Forbes indicates, 65% of senior executives have visited a company’s website
after watching a video
• 76% of marketers plan to add video
to their websites, making it a higher
priority than Facebook, Twitter and blog
integration (Social Media Examiner)
• A study by Comscore found that on
average a website visitor will stay two
minutes longer on a site when they
watch a video
• 4 in 10 shoppers visited a store online
or in-person as a direct result of watching a video (ReelSEO)

What Is the Power of Video Marketing Today and
Into the Future?

“Sharing
exciting
and informative
content
has never been easier or faster
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Share content like never before

For more information,
contact Kevin Hopper at
954-380-8563 x2101
kevinhopper@mmplgbt.com

on one single social media
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â&#x20AC;&#x201C; Bobbytheguymag
Blair, Publisher
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Each year the Grammys
bring a sense of purpose to all of our lives.
We’ll likely drag ourselves to a friend’s place where
we can sit back, relax, and
enjoy as some of our favorite
artists receive proper recognition. Of course, there’s a good
chance you and your friends
will be divided: You know, it’’s
a very competitive night.
“Katy Perry is cool but Sara
Bareilles released her song
first,” your friend will obnoxiously say.
Yes, the Grammys can get
pretty heated at times. After
all, it was only a few years
ago that Kanye West broke the hearts of millions
of pre-pubescent girls around the world when he
snatched that microphone from Taylor Swift. He
was going to let her finish, but first he had to get
up there and let everyone know that he thought
Beyonce should have won. What would an awards
show be without a little drama? “Boring,” said
Jacqueline Bisset.
The 2014 Grammy nominees are just as
diverse as last year’s. Looking at the nominees for
Record of the Year (Daft Punk, Imagine Dragons,
Lorde, Bruno Mars and Robin Thicke), it could be
anyone’s game. Lorde is this year’s out-of-left-fieldlast-minute-entry that has everybody talking, while
Bruno Mars brings equal parts hype and talent.
It’s really anybody’s game but we’re thinking this
might be the year of Lorde.
Sara Bareilles, Daft Punk, Macklemore & Ryan
Lewis, Kendrick Lamar and Taylor Swift will all battle it out for Album of the Year, and we have our
money on Macklemore & Ryan Lewis. Delivering
a social and political message along with a smash
hit is a rarity nowadays, and the Seattle-based duo
has managed to do both with flying colors. Daft
Punk could be another contender for the award.
Song of the Year is going to be a tough one.
Katy Perry (“Roar”) and Pink (“Just Give Me a Reason”) represent the mainstream pop demo here,
while Lorde is entering the arena with a more indie
fan base (“Royals”). Bruno Mars (“Locked Out of
Heaven”) and Macklemore & Ryan Lewis (“Same
Love”) are both nominated, but we’re thinking this
one is between the ladies.
Things start to get really interesting with the

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Best New Artist category. R&B singer James Blake
is a top contender for this award, as well as rappers Kendrick Lamar and Macklemore & Ryan
Lewis. We’re not sure how Kacey Musgraves made
it into the category, but we’re assuming it’s because someone said “lol, what about the country
music?” Ed Sheeran is also nominated, but unless
the voting committee is made up of teen girls, we
doubt he has much of a chance.
The subcategories (best pop, rock, dance/electronica, alternative, R&B, rap, country, etc.) are
really anybody’s game, because who can choose
between Ziggy Marley and Snoop Lion? We’re
pretty sure Calvin Harris will win for Best Dance/
Electronica, but it’s hard to say for sure. (Need we
remind you of Skrillex’s previous wins?) We will
give one prediction though – Kathy Griffin will win
Best Comedy Album hands-down. Why? Because
she’s up against Ron White, Tig Notaro and Bob
Saget for God’s sake. Her only real competition?
Craig Ferguson, because Scottish accents are
everything.
Of course, the performances act as an additional layer of excitement as well. Katy Perry,
Daft Punk, Imagine Dragons, Pink, Macklemore &
Ryan Lewis, Lorde, Metallica (yes, Metallica), Robin
Thicke, Sara Bareilles, Taylor Swift and more are all
scheduled to perform at the show.
Whether you’re watching with friends, or at
home in bed with the cats, the Grammy Awards
give everyone a night to remember and plenty to
talk about during the weeks that follow.
The 56th Annual Grammy Awards will air on
CBS on January 26th, at 8 p.m.
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CLICK

Those Who Bring Warmth

LIKE A PHOENIX

Legendary bartender Sal De Falco
(formerly of the now-defunct Boom Nightclub)
welcomes guests to the new Hunters Club

Love and Hope
oThe Rosenbaum Contemporary Museum of Art
features a tribute to the American painter and
sometime postage stamp creator Robert Indiana.
Indiana’s best-known work is the love sculpture
in which love is arranged in a square with a tilted
letter O. The work became so popular in the 1970s
that it was even crafted into a postage stamp. Two
years ago, Google used the Love image in place of
their normal search engine site logo for Valentine’s
Day. His recent collection, “Hope”, is inspired by
this seminal work. 10 a.m. Rosenbaum Contemporary. 150 Yamato Road, Boca Raton, 33431.

____________________
Friday

1/24

The Boogie Man
oThere are so many different ways to like it: fried,
creamy, sautéed, julienned, boiled, sunny-side
up, al dente, and poached. KC and the Sunshine
Band, understands themselves, more than most
of us. We all struggle with what we need or what
we really like. They, in contrast, know confidently
exactly what they like, and they’re not afraid to tell
whoever they’re with, as is evidenced by their wildly
popular now wedding staple “That’s the Way (I Like
it)”. Tonight they don’t just stop with the ways they
like it, they also explore the Jekyll and Hyde like
nature of KC (“I’m Your Boogie Man”), the pain of
rejection (“Please Don’t Go”), and the most important command ever uttered at a party (“Get Down
Tonight”). 8 p.m. Hard Rock Live. 5747 Seminole
Way, Hollywood, 33314.

Antony and Cleopatra
oIf KC and the Sunshine Band don’t quite do it for
you, chances are you’re damaged goods, but it’s
also possible you have a more sophisticated palate
and this GableStage production of Shakespeare’s
Antony and Cleopatra might be more your cup of
tea. The historical tragedy moves from the Middle
East to the Caribbean as the insatiable, toxic lovers
cause each other’s demise in Haiti on the eve of its
18th century revolution against France. 8 p.m. The
Gables Stage. 1040 Lincoln Road, Miami Beach,
33139.

1/25

Wilton Scavenger Hunt
oEver want to just beat everyone? Like, really, use
all of your mental and physical prowess at once in
order to beat everyone? Well, this morning Wilton
Manors hosts a scavenger hunt in which you will
be able, in teams of three, to win prizes by figuring out clues for certain Wilton Manors historical
spots. Registration starts at 9 a.m. with a recommendation of teams of three to four. One member must have a camera phone to take photos
as “proof” of your team at these spots. It is also
recommended for teams to “brush up” on their
history by reading Wilton Manors: From Farming
Community to Urban Village. All proceeds benefit
the Wilton Manors Historical Society. 9 a.m. Richardson Park. 1937 Wilton Drive, Wilton Manors,
33305.

Grand Funk Railroad
oHomer Simpson’s favorite band makes their
way to Miami, hoping to revive the lost spirit of
the 1970s. Although never quite critical darlings,
Grand Funk Railroad dominated the blues rock
scene with such successful songs as “We’re an
American Band,” “Locomotion,” “Some Kind of
Wonderful,” and “Feelin’ Alright”. Tonight the
memories of those wistful days will permeate
most of these songs. And if you really need to get
in the mood, check out the 1980’s Lea Thompson
and Eric Stoltz vehicle Some Kind of Wonderful. 9
p.m. Casino Miami Jai-Alai. 3500 NW 37th Ave,
Miami, 33142.

____________________
Sunday

1/26

Macbeth
oWitches, an ambitious man, murder, and a
manipulative wife: sounds like a Thanksgiving at
home. Verdi’s operatic interpretation of Shakespeare’s classic tragedy hits both the dramatic
and supernatural high notes. The Scotland-set,
Palm Beach Opera production will feature all
of the favorite Macbeth moments: the bloodyhanded, guilt-ridden queen, the double double
toil and trouble, even the guy in the play who
isn’t Macbeth but has a similar name (Macduff).
2 p.m. Kravis Center for the Performing Arts. 701
Okeechobee Blvd, West Palm Beach, 33401.
THE WEEK continues on page 36

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THE WEEK
____________________
Monday

1/27

Just Gender
oThe transgender community has one of the
toughest fights. Recent statistics show suicide
rates for the transgender community are significantly higher than for the rest of the population. Thankfully, SunServe has created a new
Transgender Services Department. To kick off
this new endeavor, SunServe is hosting the film
“Just Gender” at the Gateway cinema. Regular
fundraising tickets cost $25, and if you decide
to join the hosting committee, the price goes to
$200. A panel discussion at 8:30 pm will feature
local transgender experts including the new
Director of Transgender Services, Arianna Lint. 7
p.m. Gateway Cinema. 1820 E Sunrise Blvd, Fort
Lauderdale, 33304.

____________________
Tuesday

1/28

Michael Murphy Studio Turns 23
o The Michael Murphy Photographic Studio has
served the Fort Lauderdale community for 23
years and tonight a party celebrates its longevity.
Murphy has become a staple of the gayborhood,
opening up his studio back in 1990, and since
then snapping photos of everything ranging from

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weddings to corporate events to architecture. A
$23 donation in benefit of Latinos Salud Juntos
and Latinos Salud-Somos will be matched by Our
Fund, so come out to party for a great cause and
support local talent. Food, drinks, a live DJ, and
some “surprises” will make this a spectacular
anniversary party. 5:30 p.m. Michael Murphy
Photographic Studio and Gallery Inc. 261 NE 32
Ct, Fort Lauderdale, 33334.

____________________
Wednesday

1/29

Jackie Mason
oJackie Mason has been one of the premiere
Jewish comedians, spanning over a half century
worth of Borscht Belt humor. Considering himself
an “equal opportunity offender,” he pokes fun
and points fingers at political and social issues.
He once poked his middle finger straight up back
in 1964 during a stint on The Ed Sullivan Show
at Mr. Sullivan. At the time this caused outrage
(though, how much have things really changed?
Miley Cyrus got in trouble for her big finger just
last year). Mason is also quite the humanitarian,
forming the One Jerusalem organization in order
to try and help Jerusalem stay united as the undivided capital of Israel. 8 p.m. Kravis Center for
the Performing Arts. 701 Okeechobee Blvd, West
Palm Beach, 33401.

In the trio of the gayest holidays, Mardi Gras
comes in a close third behind Pride and Halloween. If it wasn’t for the fact that straight
people celebrate it (it seems to be the source
of most “Girls Gone Wild” videos), it might come
in even higher. Sometimes with all the craziness,
it’s easy to forget the origins of Mardi Gras (and
its sister celebration Carnival): a big celebration
with the purpose of getting all the craziness out
of people’s systems so they’ll be ready for the
solemnity of Lent.
In the U.S., New Orleans may be more identified
with Mardi Gras, but Mobile, Alabama claims to
have had the first parade in America. Mobile now
has a Mardi Gras similar to New Orleans’, complete with beads and balls. For weeks, the streets
of downtown Mobile are filled with the sights and
sounds of live marching bands, brilliant-colored
floats and of course, crowds of parade-goers.
Mobile even has a Carnival Museum. For more
information check out, cityofmobile.org/mardigras. Galveston, Texas also welcomes more than
500,000 people for elaborate Mardi Gras parades,
entertainment, feasting and other festivities.
Check out galveston.com or call (888) 939-8680.
First or not, N’awlins is still the capital of Mardi
Gras festivities in North America. The celebrations
draw millions of visitors, and LGBT visitors are no
exception. New Orleans Gay Mardi Gras is without
a doubt the most outrageous gay and lesbian
event in New Orleans, second only to “Southern
Decadence” in the number of gay and lesbian
revelers. In 2014, the celebrations take place
Thursday, February 27 through Tuesday, March
4 in the lower French Quarter. This is where the
epicenter of the LGBT New Orleans community
is located (at the corner of Bourbon and St. Ann
Streets,) anchored by the city’s largest gay nightclub, The Bourbon Pub. New Orleans’ Gay Mardi
Gras presents the nation’s best DJ talent. For more
information and links to travel packages, check
out gaymardigras.net.
Back on this side of the world, Rio de Janeiro
is the mother of all Carnival celebrations. The parades in Rio are known as bandas, with more than
10,000 participants per parade. There are several
gay festivals that seem to include a little something
for everyone. The entire city embraces the gay
events. So much so, that people in Brazil joke that
everyone seems a little gay during carnival. In addition to gay pool parties and large dance events,
you can also join street festivals and parades all
over the city. Most agencies catering to LGBT
travelers have packages for Rio’s Carnival. Zoom
Vacations (zoomvacations.com) has packages

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starting at $6,500. Atlantis Cruises, priced from
$2,800 to $6,000, sail from Buenos Aires with the
ultimate port being Rio, just in time for the parties.
For more information, go to atlantisevents.com.
Lesser known, but no less enjoyable, Mexico’s
Carnival celebrations are some of the most exuberant you’ll find. Mazatlan, the beach resort town on
Mexico’s northern Pacific coast, hosts one of the
world’s largest Mardi Gras celebrations, attracting
hundreds of thousands of revelers. The festivities actually start on Thursday with the Muestra
Gastronómica, an all-day food festival on Plaza
Machado. The parade is held on the Malecon,
between the Fisherman’s Monument and Valentino’s, with a fireworks celebration staged all along
Avenida del Mar. Admission to the areas where
the bands are playing is restricted, but tickets that
allow you to roam the entire space and see all the
bands and other performers are just 30 pesos and
do not need to be purchased in advance. For more
information, go to mazatlantoday.net.
Perhaps the most elaborate Carnival celebration
is held in Venice, Italy. Many events are held in
and along the canals, including shows, concerts,
dances, and water processions with masked rowers and decorated boats. The official ending to the
celebration is the ball held in St. Mark’s Square.
The celebration begins with a pre-Carnival party,
“Prologue,” on Valentine’s Day and opens with
a show, “Cannaregio”, on the next day. What
follows are days filled with boat pageants, float
parades and a new event this year. A ball will be
held in a 600 year old palace on the Grand Canal.
Those attending arrive at the water entrance on
the sea level floor, greeted by dancers who will
guide them to a cocktail reception and performances by internationally acclaimed illusionists,
acrobats and entertainers, before being seated on
the upper level for a grand dinner and dancing.
Germany gives its own spin to the holiday with
Fasching. The largest parade, called Rosenmontag,
is in Cologne, where locals, immigrants and tourists celebrate with numerous fancy-dress gatherings and masked balls. Each day is devoted to one
group. For example Women’s Carnival Day finds
the streets teeming with women in fancy dress
on their way to work or to shops. In the evenings
masked balls and parties predominate. The climax
of the German Carnival is a large parade. Being
Germany, everything starts right on time, and
ends abruptly. Following the celebration, on Ash
Wednesday, fish dinners are traditionally served
as a cure for hangovers. For more information on
Carnival in Cologne, go to koelnerkarneval.de.
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DI

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ALL STAR
TEAM OF 100
100 SUPPORTERS FOR $100 A MONTH
• Monthly Newsletter
• 20% OFF Tea Cruise tickets
• 20% OFF Annual Dancing with the South Florida Stars VIP tickets
• Featured listing in ALL STAR TEAM OF 100 Foundation weekly promotional ad in
Guy Magazine and Florida Agenda (subject to your approval)
• Complimentary access to the Brian Neal Fitness & Health Foundation
Health & Wellness Online Program
The Brian Neal Fitness and Health Foundation provides complimentary
Health and Wellness services to financially challenged people living with HIV/AIDS and offers
a global LGBT athletic mentoring program for amateur and professional athletes ranging
from grade school to the professional ranks.
A 501(c)3 organization providing services to financially challenged people living with HIV/AIDS in Fort Lauderdale

2435 North Dixie Hwy, Wilton Manors, FL 33305

BRIANNEALFITNESS.ORG
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47

FITNESS

Log On To Your Most
Successful Training Year Ever
by Tom

Bonanti

o

Ever feel like you’re spinning your wheels
at the gym? Frustrated because you’re
not quite sure how far you’ve come or
where you’re headed? You can optimize
your workouts and actually chart your progress by
keeping a fitness log.
A training log is essential for any serious fitness
enthusiast. Keep a written record of your workouts
as you add sets and build reps, lift more iron
and add strength-building routines. Add photos
occasionally to your written notes. Flipping back
through the pages will boost your self-esteem as
you see how far you’ve come!
Remember as you keep your training log that
hard workouts should be followed by easier ones,
hard weeks should be followed by easier weeks.
You need to change your routines and workouts
substantially every 3-4 months, as your body
changes, as your goals are adjusted – these are
called mesocycles. Make sure to chart your cardio
and keep track of your weight, body fat percentage and any important events or injuries you may
be struggling with during your training.
Does training sometimes turn you cranky?
Moods are closely associated with how you
perform at work, in the bedroom, and in the gym.
Overtraining, technically referred to as cumulative
microtrauma is often accompanied by feelings of
depression, apathy, lethargy and frustration. When
you feel this way, it is often your body telling you
to back off. Take some time away from the gym,
but stay active. Go for walks, swim at the beach,
but give your body a rest from heavy training.

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Reassess your progress, read through your training
log, consult a personal trainer or find a workout
buddy to motivate you. When you return to the
gym you’ll have a new attitude, a fresh set of
goals and the vim and vigor you need to build and
sculpt that body.
A written record of your food intake can be
very telling. A food record is a must if you want
to build some serious mass, or take off fat. Track
your fat intake to make sure you follow the target
of less than one gram of fat per kilogram (2.2
pounds) of bodyweight. Write down everything
you put into your mouth and when you eat it;
don’t rely on memory. Try to eat all of your low
glycemic index carbs earlier in the day to fuel your
workouts and hectic schedule. Read labels and
remember that there are:
9 calories in every gram of fat,
4 calories in very gram of carbohydrates and proteins
7 big fat wasted calories in every
gram of alcohol.
Many people tend to bounce around from highs
to lows, and don’t cope well with lows. Writing
your feelings down is the next best thing to talking about them. Your workouts are an incredible investment in your health, appearance, and
self-esteem. Your training log can be a new key to
success in your fitness endeavors.
Contact trainertomb@aol.com for more pointers. Visit Tom’s gym at www.pumpnincgym.com.

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HIV

& exercise
One weakens your body.
The other makes it strong.

IF YOU are HIV+ and suffering from anxiety, depression or fatigue...
IF YOU have been diagnosed with lipohypertrophy, lipoatrophy
or other HIV-related metabolic conditions...
IF YOU are newly-diagnosed and need to improve your health
with an exercise program and nutrition counselling...

THIS PROGRAM IS FOR YOU!
NEW SMALL GROUP TRAINING CLASSES FORMING NOW!

BEST TRAVEL & TOURS of Wilton Manors invite you to be part
of our group celebrating the 50th birthday of Samuel Caceras
on board the Royal Caribbean Liberty of the Seas for a 5 day
Western Caribbean voyage from April 26th-May 1, 2014 round
trip from Ft. Lauderdale. For details, contact Paul Esposito
@954-290-7045 or paul_besttravel@bellsouth.net or Napoleon
Zambrano @954-564-1996 or besttravel@bellsouth.net

EMPLOYMENT
5 POINTS MASSAGE Your Relaxation Oasis in Wilton Manors is looking
for 2-3 exceptionally talented Licensed Massage Therapists to work as
contract workers, part time on an appointment by appointment basis. Thai
massage, Reflexology, and other specialty techniques especially considered.
Men and women considered. Must be licensed in the State of Florida and
carry state-required personal liability insurance. Studio opens in early June.
Call Tom Marten at 954-295-7041, or e-mail at tom@5pointsmassage.com
for further info. Be part of Wilton Manors premiere massage studio.
GENESIS HEALTH INSTITUTE, the premier Anti-Aging health facility
located in Wilton Manors is growing... we are seeking team members
for the following positions; Front Desk Receptionist, Acupuncturist,
Aesthetician, Nutritionist, Medical Assistant. We are a health and hospitality
oriented team of professionals, if you are as well and are interested in any
of the positions, please email your resume to dimitrighi1@aol.com for an
interview request.
PART-TIME BARTENDER AND SECURITY PERSON POSITIONS
available. Bartender should have a following. Call Jerry (954)786-0287.

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CERTIFIED NURSE ASSISTANTS (CNAs) and Home Health
Assistants (HHAs) needed for growing Nurse Registry in Wilton
Manors serving LGBT Seniors throughout Broward County.
Recruiting now for future assignments, both part-time and
full-time, hourly and live-in, temporary assignments and spot
coverage assignment available now for those seeking extra
hours or a transition. Fax documents to 954-728-9522 or email
ernest@emeralelitehomehealth.com to request an appointment
for any weekday between 2p and 4p.
NEW YORK GRILLED CHEESE seeking kitchen staff, cashiers and
food runners. Apply in person at 2207 Wilton Drive.
WILTON MANORS FIRM LOOKING FOR AN EXPERIENCED TAX
PREPARER. The right person would have several years of business and
personal tax preparation experience. Part Time Temporary that may become
full time permanent for the right person. $12-$15 an hour based on
experience. Send resume with cover letter to info@sterlingaccounting.com
COURTYARD CAFE Now seeking full time Breakfast cooks and
Dishwashers for the season. Apply in person at 2211 Wilton
drive or fax application to 954-779-1396.

Come in for
a test save.
Total average savings of $480*
I’d love to show you some new ways to make
your car insurance dollars work harder.
Like a good neighbor, State Farm is there.
CALL FOR A QUOTE 24/7.

*Average annual household savings based on national 2010 survey of new
policyholders who reported savings by switching to State Farm.
State Farm Mutual Automobile Insurance Company,
State Farm Indemnity Company, Bloomington, IL
P090115.1