“It’s interesting to see people debating whether or not my performance art was art after the show,” Gaga said. “I wanted to create a show that was perfect for Austin and went with the deeply rebellious spirit of Art Pop. It’s about freeing yourself from the expectations of the music industry and the status quo.”

She added the CEO of Frito-Lay approached her after the show in tears to congratulate her on a show well-done.

Gaga performed on the Born This Way night at the Dorito’s Bold Stage and skeptics questioned the corporate sponsorship. She told Norris and the SXSW crowd that all of the proceeds from the show were for her Born This Way Foundation, and whoever questioned their partnership didn’t understand the state of the music industry.

“I came to Austin to have an experience with my fans, and Doritos supports that to its core, they’re not putting chains on my neck. Without companies, coming to help us we won’t have any festivals or concerts because record labels don’t have any money,” Gaga said.

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