Like its multi-billion dollar cousin, according to RT online, the North Korean site allows people from anywhere to register on the website and then upload their profile picture, message friends and upload videos.

The site appears to be named after the country's Internet service provider, Star, and while it's not known who set up the site, it's being run on PHP Dolphin, which is a kit for creating social networks.

"It seems like it's brand new," Madory told Motherboard. "Very few websites resolve to the North Korean address space, and this one does."

Martyn Williams from the North Korea Tech blog says: "It could even have been a trial that was inadvertently made public." Needless to say, it was not long before a parody account of Kim Jung-un appeared on the site.

Not long after it emerged on Friday the site existed, it was quickly hacked. Scottish teenager Andrew McKean told Mortherboard that he was able to log into the website's backend by simply using "admin" and "password" as the login details.

This gave the 18-year-old full control over the site, including the ability to "delete and suspend users, change the site's name, censor certain words and manage the eventual ads," as well as being able to "see everyone's emails".