News & Events

Lamar Advertising Brings Denver Broncos Stars to RTD Trains

Denverites can expect to see Denver Broncos stars not only on the field, but also zooming along the Interstate 25 corridor on RTD light rail trains during the remainder of the football season. Lamar Advertising Company, PepsiCo Inc. and Denver RTD have teamed up on a new transit advertising campaign in Denver called Pepsi All For Football.

The Pepsi All For Football campaign features 10-foot tall decals of Denver Broncos stars on select Denver RTD light rail trains. The light rail designs were installed by Lamar Advertising, exclusive advertising partner to Denver RTD and Colorado’s leading out-of-home media provider.

The trains were “christened” at the RTD Pepsi Center Station on Nov. 11, 2014. Local football star Julius Thomas was in attendance to sign the train and welcome it to the tracks by cracking open a bottle of Pepsi to celebrate.

The player trains can be seen throughout the Denver metro area during the remainder of the football season.

Nov 17, 2014

Lamar Advertising Company Installs British Columbia’s First Virtual Shopping Wall Mural in Vancouver City Station

Commuters in Vancouver, BC can now shop while they wait for the train, thanks to a new interactive campaign from SHOEme.ca, a Canadian owned online shoe retailer, and Lamar Advertising Company (Nasdaq: LAMR). Lamar Advertising of British Columbia is pleased to announce the launch of British Columbia’s first virtual shopping wall mural in Vancouver City Station.

Why Tech Brands Are Suddenly in Love With Billboards and Subway Ads

A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses. But as technology becomes more engrained in everyday life, companies like Facebook, Foursquare and a crop of startups are putting new twists on outdoor advertising to build brand recognition and drive app downloads.