Advertise with Us

February 2018

Please fill in your details to download the Table of Contents of this report for free. We also do customization of these reports so you can write to us at mi@fibre2fashion.com in case you need any other additional information.

A new merchandising analytics assessment by global analytics and advisory firm Quantzig has enabled a leading lifestyle, apparel and footwear retailer in the US to optimise its storefront and promotions. This has allowed the company to increase profitability and customer satisfaction. Analytics solutions provide companies with more data to make decisions.

Merchandising is a complex field, and ideal stock and marketing levels can be difficult to determine. Analytics solutions enables companies to optimise merchandise assortment and storefront layout, track new product performance, optimise markdowns and promotions, and improve margins, said Quantzig in a press release.

Quantzig’s recent research project was to provide a holistic view of customers, inventory, and demand across multiple channels, categories, and products in order to help the client make informed merchandising decisions. A team of merchandising analytics experts gathered information from sources such as POS, inventory statistics, weblogs, loyalty data, and social media to develop an effective merchandising plan and assortment optimisation solution.