Hasbro hosted its inaugural HASCON event this past September, offering
families and fans of all ages a completely new way to experience its
brands, and a behind-the-scenes pass to the world of Hasbro. The event
featured three days of hands-on brand experiences, meet-and-greets,
sneak peeks, concerts, exclusive reveals, star-studded panels and
fan-centric surprises.

“We couldn’t be happier with the feedback we’ve received from our
inaugural HASCON event,” said John Frascotti, president, Hasbro, Inc.
“We’re looking forward to once again delivering immersive entertainment
experiences around our brands for fans and families in 2019.”

The 2017 event featured dozens of meet-and-greet opportunities with
celebrities, athletes and influencers, including Mark Wahlberg, Stan
Lee, David Ortiz, James White, Dude Perfect, Maddie Ziegler, James Gunn,
Zach King, Peter Cullen, Frank Welker, and Isabela Moner, among others.
Concerts by Flo Rida and Daya were included with the purchase of a
general admission HASCON ticket. Guests were also invited to audition
for a Hasbro video, and to select a toy or game to donate to the Marine
Toys for Tots for children impacted by recent hurricanes.

More details about the 2019 HASCON event, including information about
ticket packages, will be posted on http://hascon.hasbro.com.

About Hasbro

Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to Creating
the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company's Hasbro Studios and its film label, Allspark
Pictures, are building its brands globally through great storytelling
and content on all screens. Through its commitment to corporate social
responsibility and philanthropy, Hasbro is helping to make the world a
better place for children and their families. Hasbro ranked No. 1 on the
2017 100 Best Corporate Citizens list by CR Magazine, and has
been named one of the World’s Most Ethical Companies® by Ethisphere
Institute for the past six years. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).