itunes affiliates

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Microsoft launched their Music Store (in beta) yesterday. Nothing about it jumps out as unique. The TV and MOVIES tabs are intriguing, but basically worthless for content. And you need Passport to buy. Blech. However, gotta love team picture. (More review: Times | Mossberg | CNET.)

Much more interesting to us little people, Apple iTunes launched an affiliate program. My thinking on this one: this will not directly affect sales. Instead, you will see an indirect effect when blogs start linking to these songs. This will sell a handful of songs, but more importantly it will require users to use iTunes to play music. In the long run, I think this leverages iTunes as the de fact music player.