By providing enriched, responsive email receipts to customers, businesses can capitalize on this form of transactional communication. Follow these best practices to optimize your email receipts for increase engagement by focusing on a pleasant customer experience.

Post-sale opportunities are underleveraged in many organizations. By harnessing the capabilities of these opportunities you can increase your customer retention, increase engagement and drive revenue for your business. Read more to find out if you are leveraging these capabilities in your business properly.

California Assemblyman Phil Ting has proposed a new bill requiring retailers in California to offer eReceipts as the primary proof of purchase. Find answers to your questions including how your business will be affected and how long you have to comply.

With up to 70% of shoppers now opting for digital receipts, environmentalists and consumers alike are desiring a change to the way they review their purchases that is more convenient and reduces the impact on their personal health and the environment.

flexEngage CEO, Tomas Diaz and Jennifer Biefel, Director of Customer Marketing and Loyalty at GNC discuss how GNC is using personalization to boost loyalty and maximize revenue from its most valuable customers.

Successful clienteling programs empower sales associates with customer insights so they can meet the needs of their clients in more personalized ways. An eReceipt program is a powerful enablers of clienteling and useful in connecting shoppers’ in-store purchase behaviors with their online profiles.

Gen Z is the demographic of people born from 1995-2010. According to Forbes, they “hold $44 billion in buying power” and “will comprise 40% of consumers by 2020.” Be the brand that gives them what they want, and you’ll be one of the success stories in this new age of retail.

Retail customer surveys can offer a treasure trove of valuable consumer insights for retailers. Unfortunately, getting in-store customers to take a survey can be challenging. Here are our top five keys to success:

For retailmarketers, driving in-store experiences and brand loyaltyis increasingly difficult as Amazon continues to expand its product categories. Consider these 8 strategies for keeping doors open and cash registers humming in the age of Amazon.

If you have the resources to do it, creating your own custom retail marketing software in-house may seem to make sense. Here are 5 considerations when determining whether or not to build that retail marketing software in-house.