Wii U consoles still selling at a loss

Nintendo has confirmed that it’s not making any money on the sale of Wii U consoles.

A representative confirmed the news with GamesIndustry today, explaining figures found in the company’s recent financial results.

Nintendo had said that Wii U hardware sales figures were a significant contributing factor to its $387 million operating loss this past financial year. Knowing that each hardware unit sold does not generate a profit margin goes somewhere towards easing fears that the console is barely selling – but not far, given other warning signs like publishers showing no interest and major chains cancelling orders.

It also suggests we won’t see a hardware price drop for quite some time, although Nintendo did surprise analaysts with its sudden 3DS price drop, which helped boost the portable to its current success.