About me

An ambitious recent postgraduate from Nottingham Trent University with extensive retail experience, blended with visual merchandising and digital marketing. With a deep understanding of consumer behaviour and the ability to transfer theoretical knowledge into practice, I began lecturing at a postgraduate level. I aspire to innovate business development whilst increasing awareness and knowledge accessibility through ethical, strategic merchandising and marketing efforts, with a firm focus on strategic alliances, social responsibility, communication, critical paths and sustainability. Therefore, I am actively pursuing strategic roles within merchandising and marketing.

2013

Supervisor

Collaboratively managed team of 3 sales specialists as the full-time assistant to the Concession Manager.
Took on responsibility for rollout and analysis of VM, typical week operations, loss prevention and sales.
•Produced an internal audit compliance standard, resulting in attaining a shrink of >1% and being awarded location with the lowest shrink in the North East.
•Conducted weekly comparative analysis reports (trade and business ledgers, and product reports)
•Merchandise calls with allocator to ensure demographic and geographic appropriate product was in shop and met the needs for bi-weekly floor sets.
•Attended the ‘East Coast Assistant Manager Conference’ 2012 to discuss practiced strategic methods and planning for upcoming seasons within the scope of sales and training & development
•Visual Merchandising Internship: Summer 2012- Worked alongside the Visual Merchandise Manager at the Boston Flagship location.

2011

Sales Specialist

Bloomingdale's

Nov 2009 - Sep 2011

Chestnut Hill, Newton, MA, USA

Full Time

Sales Specialist within the Fashion Accessories department, due to high interest, additionally obtained VM, vendor relations, and product category experience.

Education

2016

MA

Nottingham Trent University

Sep 2015 - Dec 2016

Nottingham, United Kingdom

MA in Fashion Marketing from the Fashion Marketing Management and Communications program, graduated with Distinction.
• Individual thesis ‘Strategic Alliances: a UK SME Paradigm’ focussed on the suitability of ethical fashion organisations working with multi-stakeholder initiatives. Using qualitative research methods and a multi-theoretical approach, an analysis was formed on a combination of brands and multi-stakeholder initiatives. The findings were underpinned by business ethics, social responsibility, Triple-Bottom-Line and social constructionism, creating innovative, strategic business development recommendations
• Academic article and infographics in conjunction with Labour Behind the Label, highlighting labour rights, living wages and the critical paths: “Transparency in Communication: How are Fashion Brands Currently Communicating their Purchasing Practices?”