How We Turned Pedal Chic Into Runway Fab

Hey! Did you know that we design more than just grocery stores? That’s right, from the USC Basketball team locker rooms to your nearby OfficeMax store, we get our hands dirty with all types of different store designing. So, when we were offered the opportunity to design the store for the first-ever women-specific bike shop and athletic boutique, we jumped up and down in excitement, and then got to work of course.

Pedal Chic, located in Greenville, SC, is a bike shop for the female athlete that offers not only sales and rentals but also riding apparel and fashion accessories. With unique bikes, helmets, and other fashionable gear, it is no surprise that the store is living up to its “roadways are the new runways” mantra.

Our objective for Pedal Chic was to complete a refreshing facelift to improve the store appearance and shop-ability for an upcoming TV guest spot on The Today Show. But completing a new concept design and retrofit in two weeks is no easy task. With our design-build experience and a clear communications and coordination plan, the project was a huge success for both Southeastern Products and Pedal Chic.

Click Here to download the free Pedal Chic Case Study to see the challenges we faced while completing this project and what solutions we used to ensure success with the client. Plus, see insider before and after pictures showing how we upgraded the store to become a runway-fab experience for shoppers.