Campaign Tracking

Tracking is the road map to your success – do you know where you’re going?

Results. It’s always about results and it always has been – so why haven’t you been tracking your marketing campaigns?

Measurement is often one of the biggest challenges for a business, specifically in regards to marketing campaigns. It always seems too objective, too out of reach, too out of scope – but it’s not. We can show you how.

At Vacsolution Agency, we’re focused on results. Not just in regards to delivering on our promises of exceptional service and expertise in digital marketing, but when it comes to helping you track and report the results of your campaigns.

If you’re not sure where to start with tracking, or if you’re doing some monitoring already but aren’t sure if it’s effective, let us know. Our certified professionals are here to help. And hey, we’re pretty cool people to work with, too.

Our team is well-equipped to help you develop campaign tracking for:

Pay-per-click advertising

Email marketing

Social PPC ( Facebook, Twitter and LinkedIn)

Display advertising

Affiliate marketing

…and more. Depending on your unique needs as a business, we’ll work with you on determining what metrics make sense to monitor and from there, can implement analytics or tracking strategies to give you the feedback you need.

We spread this process into three phases:

Understanding Business and its Goals:

We start out by getting to know your business and developing a plan that specifies your goals and what tactics may work best to achieve those goals.

Identifying the Right Tracking options:

Next, we’ll determine what analytics or tracking options are available to monitor those campaigns and select the ones that make the most sense, from Facebook Insights or conversion tracking script to Google Analytics or UTM tagging (there are many options available, and we’ll explore them all).

Implementation of Tracking:

Then, we launch your campaign, working with you to either provide consulting or hands-on management, all the while ensuring that tracking is occurring properly.

Our team will put into place quality assurance testing to ensure your campaign tracking data is accurate and being collected. As time goes on, we’ll continue to monitor the data and provide support for your reporting – a completely custom solution designed specifically for your campaigns, your audience, and your business. It doesn’t get better than this.

What do you get with Vacsolution Campaign tracking service?

Types of campaign tracking that would be implemented for your digital marketing campaigns include, but are not limited to:

Manual UTM campaign tagging on URLs

Adwords conversion tracking code

Bing conversion tracking code

Facebook conversion tracking code

Adwords remarketing code

Bing remarketing code

With the right data, you can invest in the areas where your business needs the most help, or you can adjust your budget in areas where you’re not seeing the best return. With campaign tracking solutions and guidance from Vacsolution Agency, it’s easier than ever to make the tough decisions when it comes down to your marketing.