Apple’s “I’m a PC” and “I’m a Mac” comes again with three new “Get a Mac” commercials that take direct aim at Windows 7 launch. Apple is now creating scenarios where people decide it’s easier and more logical to switch to a Mac, since Microsoft has customers moving files manually when performing the “upgrade.”

In “Broken Promises,” PC Guy, like a used cars salesman, says “Trust me” and flashes back to Windows editions over the years, each promising not to have “any of the problems my last operating system had.”

Get a Mac Commercial: Broken Promises

In “PC News” and “Teeter Tottering” commercials Windows users getting ready to make the switch, but not to Windows 7, but to a Mac.

“PC News,” ad shows PC Guy sitting behind a news anchor desk for live coverage of the Windows 7 launch. To his dismay, the field reporter interviews customers that express how excited they are to switch to a Mac.

Get a Mac Commercial: PC News

“Teeter Tottering,” commercial features a woman that is “an XP user getting ready for the big move.” PC Guy comments that she will love Windows 7, however she is transitioning to Mac. “Look, I could stick with what I know, but what I know is pain and frustration,” she says, explaining her reason for switching.