digits: Rivals Say Google Plays Favorites

Google increasingly is promoting some of its own content over that of rival websites when users perform an online search, prompting competing sites to cry foul. Amir Efrati discusses.

This transcript has been automatically generated and may not be 100% accurate.

... Wheatstone ... was going on through which is why we go to Umina bunnies banning five with a Wall Street jungle in sentences go there with them but ... okay um a lot I knew that ... and they're all hoping for a month to explain what Tools doing that raising the high of some of Web companies ... who was trying to become more of a destination site ... I'd it's trying to expand into areas like ... local business information ... health content and information ... on it and the consumer ... to do that it's creating pages of its own ... and selling ads against this page is another advertising opportunities ... on and they're creating these sites are also promoting the site said he would in any search ... for a local place or for a cut of illness like cancer ... their property will come up above ... all the other properties ... as causing the websites that are now ... being pushed a little farther down the page to complain that they're actually ... hurt by this ... therefore that or they could be hurt by this ... in the near future ... so that that's that's the issue here ... this way if you can't hide tax revenue legal implications for the Maleny what's really at Etsy ... you could want that stake here is his other sites of the potentially they're saying being hurt by intense ... on the other thing is YouTube is exactly right in the trust ... scrutiny ... there is already some narrow buying interest or any of ... this issue of who is trying to expand into traveling by a ... company called IDT and is planning to launch a travel search ... service a part of the ... heightened US inquiries interest in green and got ... on the deal which is not yet close is whether the will to promote the service above all others and Eisai what expedient TripAdvisor to be hurt ... in the process ... and the EU in Europe I there is also in complete by product ... search comparison price chopping ... on engine ... that that that is complaining Google's promoting global product search ... above all other sites and and and hurting all the on the other site below ... and then on the other companies that are complaining what what can they really do about this on a sum of as is basically nothing they can Torres This are a rule they can take ... there have been a lot of negotiations between these companies such as Yelp ... or or ... Citysearch or TripAdvisor I and and do all they are working some things outside in some cases ... but the site's feel they don't have a lot of recourse ... I'm and I and and they know the really unsure of what to do ... with out with some companies have contracts with cool to give them certain information ... out when those contracts are rough ... meaning all you know maybe they'll change their minds about re upping ... um but there's a lot of negotiation lot of back and forth right now ... and very quickly before we know what I want to resign ... who will saying we're doing what's best for the users use one very quick answers ... they want ... they want answers as soon as they type in and we are we are really ... thinking only about user ... and all of these instances were not trying to hurt any other sites in trying to help the entire Web ecosystem ... and give the best information and tips on K thank you very