Photo Campaign Gone Viral Asks: Why Do You Need Feminism?

"Feminist" can be a tricky label for some people, even girl-power-promoting gals like Beyoncé and Taylor Swift. For some of us, the word is super empowering and positive (*raises hand*). For others, it conjures images of angry, man-hating chicks, making lots of ladies leery about associating with it whatsoever.

But a now-viral photo campaign is hoping to change all that, taking the stigma off the so-called "other f-word" by showing that the movement itself still matters.

More From Cosmopolitan

Put together by the ARU Feminist Society and Cambridge University Students' Union Women's Campaign, the campaign asked teachers, students, and even total randoms to share why they need a little feminism in their lives. Specifically, they prompted both women and men to finish this sentence:"I need feminism because..."