ADD186 Marketing, TfL posting and Qmuli costs

Type of decision:

Assistant Director's decision

Code:

ADD186

Date signed:

29 April 2014

Decision by:

Emma Strain, Executive Director, Communities and Intelligence

Executive summary

To assist the GLA in running cost-effective marketing communications campaigns, TfL provides the GLA with a package of value-in-kind inventory/media space, which comprises posters on London Underground, print advertising in the Metro newspaper, digital advertising on Journey Planner, leaflets in London Underground stations, bus shelter posters and carriage cards on the DLR. There are posting costs associated with the leaflets, bus shelter posters and DLR cards and the GLA is required to pay Transport Trading Limited. The GLA also has an ongoing requirement to deliver adverts to newspapers and magazines and does so via Qmuli’s management, production and delivery service.