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Published on May 19, 2020

RJ Balde talked to Jennifer Wetzel about how cannabis branding has changed during the coronavirus pandemic, and how crucial it is to understand the consumer. They also discuss consumer archetypes, gender equity in the cannabis workplace and much more.

The TRIC

Ep. 13 - Archetypes and Gender Equity

RJ Balde talked to Jennifer Wetzel about how cannabis branding has changed during the coronavirus pandemic, and how crucial it is to understand the consumer. They also discuss consumer archetypes, gender equity in the cannabis workplace and much more.

The TRICHOMES Hash it Out podcast features conversations about trending cannabis topics. We also bring in Industry insiders and influencers to discuss their point of view.