The Heineken Innovation Challenge is aiming to redefine beer packaging, sustainability, materials and transport strategies. To kick off the competition, industrial designer and 3D prototyping pioneer Janne Kyttanen was locked in a secret location for 48 hours, where he developed ideas and solutions for a more sustainable beer packaging. His creative process, which could be viewed via live-stream, provided inspiration for those who want to take part.

The Innovation Challenge is open for entries until May 8th and creatives can submit and share their sustainable ideas about the future of beer packaging for the chance to win a grand prize of $10,000. You can check out Kyttanen’s ideas in the video below: