Gay App Marketing Shakeup

After recently announcing his resignation as VP of marketing for the classic gay hookup app Grindr, Serge Gojkovich and his mobile-focused marketing consultancy, the Zapamti Agency, have been selected by MISTER to help lead their marketing efforts.

MISTER is designed to offer users a mobile and web "community" with more of a respectful, grown-up feel. MISTER, which is a few years younger than

Grindr, launched in December 2012 and claims to have a user base of 1 million mobile and web members "who want something more than a hookup app,"
according to the company's website.

At MISTER, Gojkovich will be leading product and marketing efforts, helping to manage growth, working to establish MISTER as the app of choice for men typically 30 and older, and solidifying its position within the gay all marketplace, according to a news release.

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What do you think instincters? Will you be huntng for "something more" on MISTER?