KFC to launch boneless chicken

KFC is picking boneless chicken as its next big product innovation to drive sales and make its menu more dynamic, according to reports.
This morning the Louisville, Ky.-based brand of more than 17,000 restaurants worldwide changed its website to feature a countdown to April 14, the day Original Recipe Boneless chicken is to be launched. The chain is also teasing the 14th as “The Greatest Day in Chicken History” with two YouTube videos.
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KFC: The wait is almost ...

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Discuss this Article 1

Can we say it all together..."Coca Cola Classic debacle." While this is a novel idea that will no doubt have dramatic results and make an impact on same store sales and check averages for a while; yet, novelty, especially in the food category, eventually comes to an end.
Here is a suggestion for KFC, find out what your most successful competitor(s) is doing well and do it better. For instance, both Popeye’s and Bojangles’ Chicken offer a spicy alternative to their regular flavored chicken.
Accordingly, QSR notes that Bojangles’ was recently named the fastest-growing quick-service restaurant (QSR) chain in the chicken category and one of the fastest-growing private companies in America by Inc. magazine.
Insofar as Popeye’s is concerned, also according to QSR, “2012 was the year of fours for the Popeye’s chain: four straight years of same-stores sales increases; four years of traffic increases; and four years of outperforming both quick-serve chicken concepts and the quick-service industry as a whole in terms of domestic same-store sales.”
While both Popeye’s and Bojangles have a few other differentials working on their behalf; however, the commonality they share is that they both offer a spicy flavor alternative. Hence, spicy would be a great place for KFC to start and finish.