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From Insights to Action- The Road Less Traveled By

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Message from CEO

If you’ve read the marketing collateral from any analytics or business intelligence vendor, you’ve no doubt come across the phrase “actionable insights.” Every analytics or business intelligence solution promises to unlock a tidal wave of them for your business—maybe even in “real-time” if you’re lucky (heck, we are guilty of this too!)

With many companies struggling to make sense of their data and create value with their big data investments, the promise of actionable insights sounds wonderful. Forrester reports 74% of firms say they want to be “data-driven,” but only 29% are actually successful at connecting analytics to action. Actionable insights appear to be the missing link for companies that want to drive business outcomes from their data.

But this buzzword is being overly misused by technology marketers. Often what is really being offered by many analytics solutions is just more data or information—not insights. So what exactly is an "actionable insight"?

Well literally, it is an insight that drives action but more importantly, it is typically more valuable than a generic insight as it does more than just answering a question--it makes you rethink something and pushes you in a new direction. Actionable insights need to be relevant, concise, context driven, specific and should be align towards improving business outcomes. But a solution, tool or program cannot churn actionable insights on their own . Organizations need to be truely "insightd driven' to take full advantage of what big data, AI and other new technologies in data analytics have to offer.

For me, it seems to make sense to say that there are some unique characteristics of an insights driven firm that can easily derive action based on insights they get.

Those that continuously assimilate, grow and learn from relevant data Those that balance machine and human to scale expertiseThose that coordinate and integrate insights at scaleThose that develop insights-driven processes that continually learn

The rapid growth and success of insights-driven businesses makes it even more important to have your people and process well aligned to get the maximum advantage from your analytics investments . What do you think?

Satyakam MohantyChief Light Bulb, Lymbyc

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Satyakam Mohanty wins the Business Owner of the Year Award at the SME Growth Leadership Awards 2018 at Shangri La Hotel, New Delhi on March 29th 2018

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Lymbyc, a leading edge innovator in AI and Machine Learning takes inspiration from the “Limbic” brain — the part that stores, dissects, rationalizes and generates memories and actions. That’s exactly what we do — giving business users the power of a virtual analyst that is intuitive, actionable and context driven to answer all their business queries