How to Turn Cold Leads into Warm Leads

Email #2: (Send this email one to two days after your second voice mail) Attachment: (Include an online brochure of your company and services) Subject Line: (First Name), second attempt to reach you {first name}, This is (Your Full Name) with (Your Company Name) once again. I hope you’ve received my messages, and today I wanted to include some information on our company and a brief description of what we do. As I mentioned earlier, we help companies reduce their spend on their online advertising by as much as 25% while maintaining or even increasing their results. (Your value prop here). I’m sure that when you compare what we do to what you’re doing now, you’ll want to know more. I’d simply like a few minutes to see if what we do would be a good fit for you. Once we speak, I guarantee you’ll come away with some good ideas, regardless of what you’re doing now… I’ll give you a call in a few days after you’ve digested the attached information. Or, you can reach back out to me to let me know your interest level. (Your Name and Company Signature)

Voice Mail #3: (Final V/M – send three to four days after 2nd email) Hi _________, this is (Your Full Name) with (Your Company) again. I’m sorry we haven’t been able to connect yet. As you may know, we offer a unique way of increasing the effectiveness of your online marketing, while reducing what you’re currently spending by as much as 25%. (Your value prop here). You may be involved in another initiative right now, so I don’t want to bother you if you’re busy or if you’re not interested. When you get this message, could you either call back and leave me a voice mail or just respond to one of the emails I’ve sent you? Just let me know what the next appropriate step would be for us to connect. You can reach me by calling (Your Number Slowly), or you can email me at: (Your Email Address). I really appreciate you taking the time to get back with me. Thanks and have a great day…”

Once you’ve customized and tested the voice mails and emails in this touch point plan, you’ll know whether you need to add another one or two messages. Just test a variation of plans and see what the best results are for you. And don’t forget to add in calls the week before and after the plan as well!

Mike Brooks “Mr. Inside Sales” is the recognized authority on inside sales. Voted one of the most Influential Inside Sales Professionals by The American Association of Inside Sales Professionals for the past five years in a row, Mike is the go-to inside sales trainer and phone script writer in the industry. Mike is the best-selling author of “The Ultimate Book of Phone Scripts” which Brian Tracy calls “One of the best books on inside sales phone scripts I’ve seen.” Mike is hired by business owners to implement proven sales processes that help them immediately scale and grow Multi-Million Dollar Inside Sales Teams. For more information, you can visit his website: www.MrInsideSales.com.

About the Author

Mike Brooks “Mr. Inside Sales” is the recognized authority on inside sales. Voted one of the most Influential Inside Sales Professionals by The American Association of Inside Sales Professionals for the past five years in a row, Mike is the go-to inside sales trainer and phone script writer in the industry. Mike is the best-selling author of “The Ultimate Book of Phone Scripts” which Brian Tracy calls “One of the best books on inside sales phone scripts I’ve seen.” Mike is hired by business owners to implement proven sales processes that help them immediately scale and grow Multi-Million Dollar Inside Sales Teams. For more information, you can visit his website: www.MrInsideSales.com.