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Coming up with topic ideas for your blog can be very frustrating at times. Below, I offer some great storytelling tips to help get your content ideas flowing. If you need more blog ideas, check out this list of 31 types of ideas you can post.

Stories usually tell about a journey, whether it is a personal passage, a conflict, or a challenge. Along this journey, we hope that the hero will transform into a better version of himself. As bloggers we need to capture and translate these same concepts into our blogging to better engage our readers. Here’s what you can do:

Gather Your Raw Materials

Keep a journal of your topics and decide on what categories they fall into whether you are providing tips, tricks, creative ideas, suggestions, or opinions. For example, think about how we categorize films into genres of comedy, drama, thriller, and so on. The categorization process is the same.

Outline your ideas and jot down key words as they come to you. As a rule of thumb, make sure that you can express your ideas in about 800 words or less.

Break Down Your Story into Segments

Create a compelling introduction that grabs your reader’s attention within the first 2-3 sentences. If your reader is not continuing on with your entry after the first few seconds, he will quickly move on to another one. Touch on your key points clearly and concisely. That is, be detailed but brief. While this statement is rather vague, try spicing your reading up with a sprinkling of adjectives – not too many or you’ll lose your reader in the details.

Give your reader a sense of conclusion, a sense of closure. Therefore, briefly summarize your points at the end.

Use Visuals

Relate the concepts you are trying to present to something that people use or do every day. Use photos, videos, and podcasts to help visually draw in your reader. While videos and podcasts take a lot of time in terms of planning, coordinating, setting up, recording, and post-production, there are many simple tools that you can use as an individual to accomplish this goal.

Use Analogies

Telling stories often incorporates complex ideas. Therefore, it is always a good idea if you can relate an everyday task to what you are explaining. Also, you will want to make sure that your analogy relates directly and translates easily to the complex idea. For example, if you are showing someone how to play a grand piano, you may wish to equate it to playing darts or some other simpler task that still requires a keen sense of accuracy.

Leave out the Sub-plots

Note that there is no time for sub-plots to your blog entries. Sub-plots detract from the overall story that you are trying to tell. Be sure to remain brief and to the point.

Build to an Epic Conclusion

What is your reader getting from reading your blog post? Is it knowledge, ideas, solutions, answers to questions… Or is it simply them wishing they got those 10 minutes back in their life? Make your reader feel like it was worth their while to spend time with your post. Make it dazzle them; make it epic.

In summary, your blog posts should always be something that you are proud of. Bring creativity and excitement to your work through storytelling.

Meet the Author

I am a professor of Marketing at Full Sail University in the Digital Marketing degree. I teach a wide range of classes in mobile and emerging technology marketing, storytelling, content marketing strategy, new media distribution channels, and personal branding. I also currently serve as a LinkedIn Advisor and as a Past-President of the American Marketing Association of Orlando. My interests are in music, film, television, and art.

Contact Ken for speaking engagements at 415-891-7702.

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