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VIVA FOREVER! tells the story of a beautiful, talented girl and her best friends who get swept up in the obsession of today�s TV celebrity culture. As she follows her dream, the musical charts her journey into the world of overnight fame and its impact on her relationships with her mother and the friends she thought she�d have forever. From London to Spain and back again, as they confront the bitter reality of fame and as the world judges her, she and her mother learn to empower themselves and be who they really want to be.

With songs from the incredible SPICE GIRLS, Producer Judy Craymer has assembled a creative team that includes script writer JENNIFER SAUNDERS (Absolutely Fabulous, French & Saunders) and director PAUL GARRINGTON to bring the fresh, original story of VIVA FOREVER! to the stage.

VIVA FOREVER is produced by Judy Craymer in association with Universal Music, Simon Fuller and the Spice Girls.

Viva Forever - 2012 West End Page 2

Judy Craymer, producer of the global smash-hit musical phenomenon MAMMA MIA! has announced that the new musical, Viva Forever! will open at the PICCADILLY THEATRE in London's West End in perfect time for Christmas. Viva Forever! will preview from Tuesday 27 November and officially open on Tuesday 11 December 2012. All of the pop group's original stars were on hand today to celebrate the new musical's launch, and you can check out photos from the event below! (more...)

As BroadwayWorld previously reported, Judy Craymer's new musical, Viva Forever, a modern fable of camaraderie, love and loyalty based on the songs of the Spice Girls, will open in the West End before the end of the year. The musical, to be directed by Paul Garrington, will reportedly open at the Piccadilly Theatre in Decmber 2012. (more...)

Baz Bamigboye of Daily Mail writes that Judy Craymer's new musical, Viva Forever, a modern fable of camaraderie, love and loyalty based on the songs of the Spice Girls, will open in the West End before the end of the year. The musical, to be directed by Paul Garrington, will open at the Piccadilly Theatre in December 2012.
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While Marianne Elliott had been on board to direct the upcoming musical inspired by the Spice Girls' success, The Daily Mail reports today that Elliot, winner of a 2011 Tony Award for WAR HORSE, has departed the production. As workshops continue, Paul Garrington (MAMMA MIA) will step in. (more...)

Judy Craymer's new musical, Viva Forever, a modern fable of camaraderie, love and loyalty based on the songs of the Spice Girls, is to be directed by one of the most illustrious British theatre directors Marianne Elliott. (more...)

The Spice Girls' first album, Spice, sold more than 23 million copies worldwide, becoming the best-selling album by a female group in music history. They have sold 65 million records worldwide with only four albums and twelve singles, making them the most successful British band since The Beatles and the best selling girl group of all time. (more...)

The upcoming Spice Girls musical, entitled Viva Forever, is set to focus on a group of young women living in this contemporary society, and will even include a mother-daughter story, according to a report by Mail Online. Producer, Craymer explains that, 'Viva Forever will encompass the Spice Girls ethos of friendship, identity and being true to yourself, it won't be a tribute or bio show, nor will it feature characters with any of the names of the famous five-piece.' (more...)

Former Spice Girl Melanie Brown (aka Mel B.) recently appeared on Good Day LA, during which she confirmed that the girl band is currently at work developing a Spice Girls Musical with Judy Cramer, creator and producer of the ABBA musical hit, MAMMA MIA! Click below for the segment. (more...)

Judy Craymer, producer of the global film and theatre smash hit, Mamma Mia!, has announced an agreement with Simon Fuller's new XIX company, The Spice Girls and Universal Music. Judy Craymer Productions is to create and produce a new musical, under the working title Viva Forever, based on the songs of another world-wide phenomenon, The Spice Girls. (more...)