How a Tiny Marketing Agency Grew to a $35M+ A Year Empire

If you’re interested in online businesses or running your own business in general, then you should be familiar with the importance of Search Engine Optimization (SEO). It’s a marketing strategy that you can use to rank higher on search engines such as Google, Bing, or Yahoo.

Since there are over 3.5 Billion searches happening per day on Google alone, this makes SEO one of the most effective and scalable strategies in online marketing.

Our lovely and humble guest, Rand Fishkin, has built a $36,000,000 (yes, that’s 6 zeros) annual business, that helps other companies with their SEO and other marketing strategies. With over 150 employees, Moz is now one of the top leaders in online marketing tools.

But you’ll be surprised to hear their humble beginnings. In fact, Rand is a self-claimed “accidental entrepreneur.”

After dropping out of college, Rand joined his mom, who was running a marketing agency at the time. Not the digital marketing agencies that you see today, but the ones where they created pamphlets and brochures — the old school way of promoting!

It took many years before they finally decided to introduce a software tool, which they originally built for themselves internally, where people can access by paying a monthly subscription.

Rand and I dig deeper into the humble beginnings of his journey, the difficult decisions he had to make when making several transitions in his business and how he made them, and Rand drops some amazing knowledge on marketing strategies that will take your business to the next level after listening.