The irony is that the title of the article was kind of misleading and arguably just a cheap (yet proven) trick to get some blood flowing (or boiling). Ironically, Mitch blogged that it proved that Marketing wasn't dead at all!

In fact the article itself was really a manifesto and endorsement for both "Join the Conversation" and "Flip the Funnel" i.e. highlighting the following proof of live "after" Marketing:

Restore Community Marketing

Find your Customer Influencers

Help them Build Social Capital

Get your customer advocates involved in the solutions you provide

So Mitch and I got into a pretty interesting discussion about whether Marketing is Dead or Not. Or more importantly, whether it is going through a Renaissance, Revival or something else...

Join the Conversation dammit (it's not a cliche when I coined the term and wrote the book on it!) @jaffejuice on Twitter and @mitchjoel on Twitter.

And be sure to forward this to any brand marketers you think would
benefit from the discussion and ultimately give their perspective on
the theme at hand.

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Mitch, Thanks for stopping by. Perhaps this will catch some rereads off guard, but I'm not much of a sucker for a bargain. I hate fighting through the crowds and sifting through piles of messy merchandise. I usually shy away from clothing stores until after Boxing Day. If I do shop on Boxing Day, I make a list in advance and stick to it. In was disappointed with my online experiences at a few other stores with Boxing Day promos, especially the one "under construction". Why are people suckers when it comes to bargains? I don't have all the answers. As for me, I like it when I can get the most for my hard-earned dollar. As for 2008, hopefully retailers will learn from this experience not make the same mistakes twice.