Digital Parenting Issue 2
a selection of comments from Vodafone’s evaluation
of Digital Parenting Issue 1:
“a truly fantastic publication.
Top quality and exactly what my parents need.”
10
‘How to’ guides
Primary School ICT Co-ordinator
“What a brilliant piece of information.
You have managed to cover nearly every angle
of the digital world and I am sure that we will
use much of the information enclosed.”
Parent
“Very informative.
I like the guides for setting up Parental Controls.”
Set smartphone Parental Controls
with Vodafone Guardian
Make tHe MoSt of BlackBerry
Parental Controls
ProteCt privacy on Facebook
SearCH safely on Google
reporting
concerns
How to contact
websites,
agencies and
authorities
Parent
“extremely informative and accessible
to parents.”
Quality Assurance Officer, Safeguarding Children Board
“Good advice.
It made me rethink the rules we have regarding
Facebook and mobile phones.”
expert
views
Parent
“really impressed…
It’s easy to read with many excellent pieces
of advice.”
School Governor
ISSN 2051-1221
www.vodafone.com/parents
www.vodafone.com/parents
Why are age ratings important?
How much time online is
too much?
What technology can we
expect in the future?
toddlers
and tech
It’s second
nature
apps, BBM,
Facebook…
What are
teens’ favourite
digital spaces?
Grandparents
How can
they get more
involved?
www.vodafone.com/parents

You can find an online version
of this magazine on our website,
which you can download and
save as a PDF or save single
articles as individual PDFs if
you wish. You can also find further
information about many of the
topics covered in Digital Parenting
and a more detailed jargonbuster.
www.vodafone.com/
parents

Vodafone
Digital Parenting
T
echnology
moves at
lightning speed
and will continue
transforming our lives.
New gadgets, websites
and apps appear every
day and with children
going online at
an earlier age and
spending increasing
amounts of time in
their digital world,
challenges can arise.
It’s not surprising that
some parents feel
overwhelmed at times,
trying to encourage,
protect and give
their children access
to the tools and
knowledge available –
be they toddlers
or teens.
1
Welcome
At Vodafone, we’re committed to supporting
and empowering parents so that they can
help their children to make the most of digital
technology and deal with the challenges
it might bring. We launched the first
Digital Parenting magazine in 2010 to help
parents feel more confident about getting
involved and setting boundaries in their child’s
digital world. The magazine was read by a
large number of parents and we received
great feedback about it, so I’m delighted to
be introducing our second issue and I’d like
to thank everyone who has made it possible.
The topics we cover in this issue have
been influenced by a number of factors,
including the latest technological
developments (especially the rise of apps,
games, smartphones and social networking
services), comments from our readers and
insights from Vodafone’s work with the UK
Government and the European Commission.
Once again, we’ve drawn on the latest
research and advice to bring you up to speed
on critical topics. Where bullying is concerned,
for example, we look at one recent study that
reveals how some young people regard and
refer to online meanness as ‘drama’ and don’t
see themselves as either a bully or a victim –
a viewpoint that might differ considerably
from that of their parents. We also explore
the issues of privacy and online reputation,
explaining why children and teenagers need
to carefully consider what they reveal about
themselves online as they’re creating longlasting digital footprints that could affect them
when they apply for college or jobs in the future.
It was always our goal to give parents
access to expert advice so you’ll find articles
by more than 25 digital and parenting
experts in this issue, including psychiatrists,
teachers, parenting advisers and industry
representatives. As well as Expert View
articles on subjects as wide-ranging as the
importance of age ratings to the future of the
internet, we’ve focused on the sexualisation
and commercialisation of young people, as we
know that parents are increasingly concerned
about this.
We’ve also spoken to a number of young
people around the UK about the technologies
they enjoy and the difference they make
to their lives. And, with London hosting the
Olympics and the Paralympics in 2012, we’ve
been privileged to hear from three young
athletes about the important role technology
plays in their professional and personal lives,
especially when they’re away from home
and want to keep in touch with their family,
friends and coaches.
To help you make the most of some of the
safety and privacy tools already available,
there are 10 step-by-step ‘How To’ guides in
this issue, including how to use the Vodafone
Guardian app and how to set up the new
BlackBerry Parental Controls. And we’ve
also developed a guide to help you report
any online concerns your child might have to
popular service providers (such as Facebook,
Google and Xbox) and relevant authorities
(such as the Child Exploitation and Online
Protection (CEOP) Centre, the Internet Watch
Foundation (IWF) and ParentPort).
Finally, there is a special feature on the
role that grandparents can play in your
child’s digital world, especially as so many
are now involved in caring for their
grandchildren. Having spoken to a number
of grandparents, we know that they are keen
to play their part and set the same rules as
those set by the children’s parents. To support
grandparents, we’re very pleased to provide,
for the first time, guidance to help them make
accessing the internet and using mobiles
and other digital devices more enjoyable
and safer for their grandchildren.
Whether you read Digital Parenting cover-tocover, dip in and out or use it as a reference
tool whenever you have a particular question,
we hope it helps you to stay up-to-date and
gives you the confidence to be more involved
in your child’s digital world.
Annie Mullins obe
Head of Content Standards for Vodafone Group

4
Vodafone
Digital Parenting
EXPERT VIEW
Annie Mullins obe
Annie Mullins obe is Head of Content
Standards for Vodafone Group.
www.vodafone.com
Real life
Digital life
Striking the
right balance
Annie Mullins obe, Head of
Content Standards at Vodafone
Group, discusses how parents
influence their children’s use
of technology, especially when
it comes to finding balance
in our hyper-connected lives.
W
orking for Vodafone, it
will come as no surprise
that I love technology.
It’s immersive and compelling
and I often struggle not to be
distracted by a text or email
coming through on my iPhone,
even when I’m with friends or
family. My iPad is always with me;
my mobile is a vital hub for all my
contacts; I’m on Facebook every
day and how could I live without
the iCloud now?
Clearly, I’m not the only one
who behaves this way. The
latest report from the UK media
regulator Ofcom revealed that
the average Briton sends
50 text messages a week and
that UK households now own,
on average, three different types
of internet-enabled devices (such
as a laptop, smartphone or
games console).
Technology connects us, drives us
and inspires us in so many ways.
As I watched Jessica Ennis win
gold at the Olympics in London,
I was struck by the explosion
of camera flashes in the crowd.
A moment in history captured,
celebrated and instantly shared
with friends and family around the
world. Technology – and the fact
that so many of us are embracing
it – made that possible.
But, over the last year, I’ve heard
a number of experts expressing
their concerns about the
increasingly central role that
technology is playing in our
lives and the potential impact
this is having, especially on
young people. I think it’s
important to share some of their
insights in this article and to look
at how our use of technology as
adults may affect the way children
and teenagers use it.
Growing up with screens
For young people who have
always been surrounded by
screens, being ‘always on’ and
multitasking are simply part of
daily life. As Sherry Turkle, author

Vodafone
Digital Parenting
It’s clear that digital technology
is now integral to young people’s
lives. It isn’t just about having useful
or fun gadgets, it’s part of how they
define themselves. And their use
of technology is both the same
and completely different to that
of adults. Many teenagers,
for example, use it to manage their
social lives, to create images of
themselves and friends that they
share widely and to explore and
participate in a world that is
seemingly far from the prying eyes
of adults, including their parents.
So, the challenge for all of us, is to
understand how young people use
technology, to try to keep up with
what they are doing and to help our
families to strike the right balance
between real life and digital life.
While I’m impressed that my
nephew finds touch screen
technology so intuitive and
accessible, I also understand that
there needs to be a good mix of
online and offline activities in his
life. Similarly, although I recognise
the enormous educational and
social benefits that technology
offers children and teenagers,
I’m acutely aware of the many
challenges, pressures and risks
they have to navigate along the
way. As developers bring new
ideas to the market and
innovators create new ways for
us to connect with each other,
we’re all trying to figure out what
the impact might be on young
people – how we can best
encourage them to enjoy
technology but at the same time
use it safely and responsibly.
of ‘Alone Together: Why We
Expect More From Technology
and Less From Each Other’, put it
in an article in the New York
Times, “Technology-enabled, we
are able to be with one another,
and also elsewhere, connected to
wherever we want to be.” Texting
and instant messaging, building
followings on Tumblr, tagging
photos on Facebook… it’s second
nature for young people.
“Digital technology
is part of how
young people define
themselves.”
I recently watched my four-year-old
nephew using the family iPad
with ease and dexterity. It had
apparently kept him fully occupied
on a long flight from the US and it
wasn’t long before he demanded
that I play his football game with
him – all before he can even read,
write or tie his own shoelaces.
And, as part of my work, I recently
spent time with a group of
teenagers, hearing all about their
digital lives. It was a real eye-opener.
Being the benchmark
I spend my working life thinking
about these issues so I know
how hard it can be to keep up.
For parents, the challenge is
enormous, particularly given the
ability of children and teenagers to
adopt and adapt to the latest new
thing. Testing boundaries and
figuring out ways to outsmart the
controls and safeguards that are
put in place to keep them safe is
what young people do – as the
tech industry creates better
Parental Controls, so young people
will figure out how to get around
them; as new websites appear
on the scene, so young people
will delete their browser history.
As role model, teacher, sounding
board, rule maker and, of
course, purchaser of the family
technology, parents will always
be best-placed to teach their
children how to make the most
of digital devices and services
and minimise the risks. The way
we use technology at home, the
rules we set for ourselves, how
we conduct our own friendships
online and how we strike the right
balance between digital life and
real life creates a framework for
the whole family’s digital world.
Some parents are shaping their
children’s digital footprint before
they even squeeze their toes into
their first pair of booties – from
sharing pregnancy scans and
photos from the maternity ward
on Facebook to posting videos
of baby’s first steps and amusing
eating habits on YouTube.
And how many of us find it hard
to put down our own gadgets
during family time, especially if
we’re bringing work home with
us? Whether it’s checking our
emails over dinner or fitting in a
quick text while reading a bedtime
story (after all, multitasking is
crucial as a parent), we should
consider the impact this might
be having on our kids.
With this in mind, is it any wonder
that young people don’t like their
screen time to be restricted by
mum or dad? Should we really be
surprised that the lines between
their offline and online personas
are blurring more and more? Is it
fair to expect them to consider
the digital trail they’re leaving with
every comment they post, every
photo they share, every website
they visit, every text they send...
unless we do the same?
5
“Let’s enjoy the myriad
of benefits that
technology brings
but not at the expense
of face-to-face
interaction.”
As we embrace technology and
learn to live with its omnipresence,
the conundrum we face is to make
it work for us in our personal and
professional lives but especially
in our family life. Spending time –
in person – with family, friends
and colleagues is necessary for
human relationships to flourish,
so we all need to take a step back
sometimes and look at how we’re
managing our own digital world.
We have to keep asking ourselves
if we’re getting the balance right.
Taking time out from tech now
and again is an important part of
this – be it whole weekends like
the Powers’ family or simply
having a rule of no mobile phones
at the dinner table (even if work is
pressing, as it often is).
You’ll know from my opening lines
that I’m the first to acknowledge
that great things happen thanks
to technology –
Balance is crucial
As technology seeps into all
corners of our lives, there are
fewer natural break-off points.
Work and home are increasingly
overlapping and children and
adults alike might feel that they’re
competing for time and attention
with all the digital devices in
their household.
The need to find balance in our
‘hyper-connected’ lives was
highlighted at a major internet
conference that I attended last
year. During one of the panels,
William Powers, author of
‘Hamlet’s BlackBerry’, explained
how his family deals with this
issue. Every weekend, the Powers
family simply unplugs the internet.
It might seem rather dramatic but,
as Powers points out, being
connected is better when it is
balanced with time when we’re
not connected.
As Powers’ co-panelist at the
conference, Sherry Turkle,
commented in her article in the
New York Times, “We live in a
technological universe in which
we are always communicating.
And yet we have sacrificed
conversation for mere connection.”
So, yes, we (and our children)
might be connected to hundreds
of people but are we really
‘in touch’ with them? Have we,
as Turkle puts it, sacrificed
conversation for mere connection?
we’re connected
to others, we’re entertained,
we learn, we’re creative and we’re
empowered – but I also know
that precious moments can take
place without the involvement
of any digital devices. So, while
it’s all well and good having
500+ Facebook friends and
texts pinging through every few
minutes, we should still nurture
our relationships and interests
in real life and encourage our
children to do the same.
Let’s enjoy the myriad of
benefits that technology brings
but not at the expense of
face-to-face interaction with other
human beings. I’m certainly going
to try harder.

6
age
Vodafone
Digital Parenting
Spotlight on
Toddlers are taking to ‘touch screens’ like ducks
to water. Children are glued to their games
consoles. Teenagers are managing their entire
lives from their smartphone. How can you keep
up and stay in control?
T
he technology timeline for
kids and teens is far from
straightforward. Not every
seven-year-old, 10-year-old
or 15-year-old uses the same
technologies – it depends on
things like how mature they are,
what their parents’ views are and
what devices they have access
to at home, at school and at their
friends’ houses.
With this in mind, we decided
not to divide all the contents of
Digital Parenting by age group.
But we do understand that it can
be helpful to have specific advice
by age, so we’ve pulled together
some key action points to help
your son or daughter enjoy their
digital world and stay safer and
responsible at various ages.
On pages 8 and 9, you’ll find
four checklists for parents with
children of different ages. Plus,
we’ve included an ‘essentials’
checklist for parents of children
of any age, which highlights the
actions you should take for your
whole family.
These are by no means definitive
lists (the tech world moves far too
quickly to be able to promise that!)
but they’re a good starting point.
We hope you find them useful.

8
Vodafone
Digital Parenting
Under 5
checklist
START setting some
boundaries now – it’s never too
early to do things like set limits
for the amount of time they can
spend on the computer
KEEP devices like your
6 to 9
checklist
CREATE a user account
for your child on the family
computer with appropriate
settings and make the most
of Parental Controls and tools
like Google SafeSearch
mobile out of reach and
make sure you have
passwords/PINs set up on
them for the times you might
lend them to your child... or
for when they simply get hold
of them themselves!
AGREE a list of websites
CHECK the age ratings
DECIDE time limits for things
or descriptions on apps,
games, online TV and
films before streaming
or downloading them
and allowing your son or
daughter to play with or
watch them
EXPLAIN your technology
rules to grandparents,
babysitters and the parents
of your child’s friends so that
they also stick to them when
they’re looking after your child
REMEMBER that public
Wi-Fi (e.g. in cafés) might not
have Parental Controls on it –
so, if you hand over your
iPad to your child while you’re
having a coffee, they might
be able to access more than
you bargained for
SET the homepage on
your family computer
or tablet to an appropriate
website like Cbeebies
Read our articles
about toddlers
and technology on
pages 60 and 62.
they’re allowed to visit
and the kind of personal
information they shouldn’t
reveal about themselves
online (like the name of their
school or their home address)
like using the internet and
playing on games consoles
BEAR in mind what older
siblings might be showing
them on the internet,
mobiles, games consoles
and other devices and agree
some rules as a whole family
TALK to other parents
about their views on things
like what age to buy kids
a mobile and don’t be
pressured by your child into
letting them use certain
technologies if you don’t
think they’re old enough or
mature enough… no matter
how much they pester you
FAMILIARISE yourself
with age ratings on games,
online TV, films and apps,
so that you can be sure
your child is only accessing
age-appropriate content
Check out our
step-by-step
guide to setting
up Google
SafeSearch
on page 80.

Vodafone
Digital Parenting
10 to 12
checklist
MAKE sure you’ve set
some tech boundaries before
they get their first mobile or
games console – once they
have it in their hands, it can
be more difficult to change
the way they use it
REMIND your child to
keep phones and other
devices well hidden when
they’re out and about to
minimise the risk of theft
TALK to them about what
they post and share online
– written comments, photos
and videos all form part of
their ‘digital footprint’ and
could be seen by anyone and
available on the Web forever
DISCUSS the kind of
things they see online – this is
the age when they might be
looking for information about
their changing bodies and
exploring relationships, for
example
HOLD the line on letting
your son or daughter sign up
for services like Facebook
and YouTube that have a
minimum age limit of 13 –
talk to other parents and their
school to make sure everyone
is on the same page
REMIND them that
they shouldn’t do anything
online that they wouldn’t
do face-to-face
Turn to page 104
to see how one
parent dealt with
her 11-year-old
daughter wanting
to join Facebook.
13+
checklist
DON’T think it’s too late to
reinforce boundaries or teach
your child anything about
technology – they might think
they have the know-how but
they still need your wisdom
and guidance
TALK to them about how
they might be exploring
issues related to their
health, wellbeing and body
image online – they might
come across inaccurate or
dangerous information on the
Web at a vulnerable time
DISCUSS how they
behave towards others and
what they post online and
don’t shy away from difficult
conversations about things
like pornography, bullying
and other risky behaviours,
such as sexting
GIVE your son or daughter
control of their own budget for
things like apps and music but
make sure you have agreed
boundaries so that they manage
their money responsibly
DISCUSS things like
downloading and plagiarism
so that they understand
what’s legal and what’s not
ADJUST the settings on
Parental Controls in line with
your son or daughter’s age
and maturity – if they ask you
to turn them off completely,
think carefully before you do
and agree in advance what is
acceptable online behaviour
Read the article
about teenagers
and technology
on page 96.
9
Digital
Parenting
‘essentials’
checklist
THINK about how you guide
your family in the real world
and do the same in the digital
world – don’t be afraid to
set boundaries and rules for
your child from a young age
HAVE a go at some of the
technologies your son or
daughter enjoys – play on the
Wii together or ask them to
help set you up on Facebook
if you’re not already on it
TALK to your friends, family
and other parents about
how they help their children
to manage their digital world
– you might pick up some
interesting tips
MAKE the most of tools
like Parental Controls on
computers, mobiles and games
consoles, privacy features on
social networking sites, and
safety options on Google and
other search engines
TRY not to use technology
as a babysitter too often – we
all do it sometimes, but it’s
important to know what your
child is doing and set limits
MAKE digital issues part
of everyday conversation
– show your child that you
understand how important
technology is to them and
talk about all its amazing
benefits, but don’t shy away
from difficult subjects like
responsible online behaviour,
bullying and pornography

10
Vodafone
Digital Parenting
Spotlight on
Digital
Spaces
There’s always a new kid on
the digital block. Just when
you think you’ve got it sussed
and you’re on top of Angry
Birds, Facebook and Twitter,
along come Muzy, Tumblr
and WhatsApp.
“Y
Young people
and digital media
in the UK
Digital spaces to
check out right now
ou have to stay one step
ahead all the time,” says
Vicki Shotbolt of The Parent
Zone. “My son and his friends are
always discovering new sites, new
apps and new games and I want to
encourage that, but I also want to know
what they’re doing and whether it’s
appropriate and safe. It can be a tricky
balancing act.”
As James P. Steyer, CEO and founder
of Common Sense Media explains,
“Today’s 13 to 17-year-olds are the first
generation to go through their entire
teen years with such an array of digital
devices and platforms.”
Smartphones, games consoles, MP3
players, digital TV and tablets are
ever-present for many teenagers… and
their younger siblings and peers are also
embracing tech. Toddlers seem to
instinctively know what to do with the
iPad and many 10-year-olds have the
latest Xbox.
Whatever the age of your child, it’s vital
you’re up-to-speed on all the gadgets,
gizmos, websites and services they could
be into. We asked Hannah Broadbent of
Childnet, Kieran Alger of gadget website
T3.com and representatives of LEGO to
help guide you through some of the digital
spaces young people enjoy.
www.ofcom.org.uk
PC/laptop internet use at home ranges from 65%
of 5–7s to 85% of 8–11s and 93% of 12–15s
www.tumblr.com
www.whatsapp.com
www.animoto.com
www.instagram.com
www.screenmuncher.com
www.spotify.com
www.muzy.com
www.weeworld.com
www.soundcloud.com
Driven by an increase in smartphone ownership,
29% of 12 to 15-year-olds and 9% of 8 to 11-year-olds
use a mobile phone to go online at home
One of the most popular activities among 12–15s with
a smartphone is social networking, with half (50%)
going on social networking sites at least once a week
Playing computer and video games on a daily
basis is popular among children in each age group
(58% of 5–7s, 68% of 8–11s and 59% of 12–15s)
Children aged 12–15 are now more likely to say they
would miss their mobile phone (28%) or the internet
(25%) than TV
Source: Ofcom Children’s Media Literacy Report, October 2011

Vodafone
Digital Parenting
EXPERT VIEW
Hannah Broadbent
Hannah Broadbent is Policy and
Research Officer at Childnet
International, a non-profit
organisation that helps to make the
internet a great and safe place for
children. She led the development
of the Parents’ Guide to Technology
for the UK Safer Internet Centre.
www.childnet.com
A
t Childnet, it’s our mission
to work in partnership with
others around the world
to help make the internet a great
and safe place for children.
Our Education Team visits schools
across the UK every week, so we
hear all about the experiences,
concerns and questions that
children, young people, parents
and teachers have when it comes
to the digital world.
Children and teenagers are using
a wide range of devices to access
the internet – not just PCs and
laptops but also smartphones,
handheld gaming devices, tablets
and games consoles – and they
are making use of a fantastic
range of online services, such
as social networking sites and
video-sharing websites.
In our work with schools, we
hear from many parents who
are confused about how their
children are getting online and
what they are able to do via
the ever-increasing range of
internet-enabled devices.
Three key sets of devices that
seem to cause confusion for
parents are smartphones, gaming
devices and other internetenabled devices (such as tablets).
Smartphones are
mobile phones with
internet access.
They are capable
of a range of
functions, including
offering on-the-go
access to social
networking sites,
listening to music (which can be
done online and offline), playing
games, browsing the internet,
11
Digital devices:
Smartphones,
games consoles
and beyond...
Hannah Broadbent of Childnet takes a look
at some of the digital devices that children
and teenagers enjoy and suggests
how parents can stay involved.
checking emails, taking photos and
videos and watching TV – along
with the usual texting and calling.
You can personalise your phone by
downloading ‘apps’ that carry out
fun and useful functions, from
checking train times to caring for a
virtual pet. According to Ofcom, the
most popular types of apps among
young people are for games, social
networking and music.
Smartphones are incredibly
popular with young people –
research has shown that almost
half of young people aged 12–15
have a smartphone. Popular
brands include BlackBerry,
iPhone and Android phones,
such as the HTC Sensation.
Children and
young people
love playing
games.
In fact, it is often
through games
that children
first start to use
technology.
According to Ofcom, nearly half
of children aged 5–7 have a
games console in their bedroom,
rising to seven in ten 8 to
15-year-olds.
Today’s games consoles have
in-built wireless so they can
connect to your home internet or
other Wi-Fi hotspots. This enables
a wide range of online functions,
such as downloading games or
‘expansions’ to existing games,
playing with or against other
people online (in a multi-player
game), viewing films and TV,
storing photos and music,
browsing the Web and chatting
to friends.
Gaming devices include handheld
consoles, such as the Nintendo
DSi and 3DS and the Sony
PlayStation Portable (PSP),
and other consoles like the
PlayStation 3, Xbox 360 and
Nintendo Wii that are designed
to work with a TV.
Other internetenabled
devices,
including
tablets and
media
players, can
provide young
people with
fantastic opportunities for
entertainment and education.
By connecting to the internet,
these devices carry out many
functions and can bring a wide
range of information to your
fingertips, including via apps.
Tablets, such as the iPad, function
much like a laptop. They can be
used to view websites and social
networking sites, check emails,
download files, play games,
take photos and videos, watch
TV and films and listen to music,
plus more.
Many portable media players,
such as the iPod touch, do much
more than simply store and play
music. Media players with Wi-Fi
connectivity can often be used to
browse the internet, play games,
watch Web TV, stream online
music, make online purchases,
and, if they have an in-built
camera, take photos and videos.
The newest iPod touch even
allows you to video call with the
FaceTime app.
Childnet has produced a ‘Parents’ Guide to Technology’, which includes downloadable
fact sheets about different devices and shopper’s guides. The guide is available on the
UK Safer Internet Centre website at:
www.saferinternet.org.uk/advice-and-resources/a-parents-guide
For more information about Childnet, go to: www.childnet.com
Take action
1 UNDERSTAND the
capabilities of any devices,
preferably before your child starts
using them (e.g. can they access
the Web from their mobile?) and
learn how you can support them
to be smart and safe when using
them. Remember that if a device
connects to the internet, online
safety rules apply
2 PRINT out the shopper’s
guides from www.
saferinternet.org.uk/
advice-and-resources/aparents-guide so you know
what questions to ask in store
or over the phone when you’re
buying a device, such as whether
it has internet access and if it’s
possible to apply content filters
and other Parental Controls to
protect younger users
3 TALK with your child about
the safe and responsible use of
their device and agree a set of
family ‘rules’. You might want to
consider rules about not meeting
up with people they have only
met online, how much money
they are allowed to spend on
apps, what websites it’s OK
and not OK to visit, how long
they should be using their device
for and whether it should be
switched off at night

Vodafone
Digital Parenting
e.
co
.u
k
Tip:
You can use Apple’s Parental Controls (called Restrictions)
to limit access to things like YouTube, Web browsing and even
the App Store.
af
on
Kieran Alger is the editor of gadget
website T3.com. He previously headed
up the digital team for men’s magazine,
ZOO, and also spent six years at AOL UK.
Apple’s smartphone boasts a super-sharp Retina screen
for watching video, fast dual-core processor for great game
play and up to 64GB storage for all those photos and tunes.
Chuck in access to 1,000s of great games and apps on the
App Store, loads of new features like improved sat nav from
the imminent iOS 6 software update and lashings of cool
and it’s the must-have handset for many teens. Just make
sure you buy a protective case... that screen shatters easily.
w
.v
od
Kieran Alger
iPhone 4S
w
EXPERT VIEW
w
12
Sony PlayStation Vita
A tiny TV touch screen tablet and fully-stocked handheld games console
rolled into one, the Vita has the tools to satisfy staunch gamers and casual fun
seekers in equal measure. For part-time button pushers, there are motion
sensors aplenty enabling iPad-style gameplay, pocket money games and
even episodes of Glee to download from the Sony Entertainment Network.
Meanwhile, hardcore gamers can waggle the excellent built-in analogue
sticks at top titles like EA FIFA Soccer and enjoy crystal clear graphics on
the eyeball pleasing super-sharp OLED screen.
io
n
at
ay
st
pl
w
.u
k.
w
Keep younger children safe by blocking access to the Web
browser or adding age limits to prevent access to games
that might not be appropriate.
Instagram
Bought by Facebook for $1 billion in 2012, Instagram is
powering the latest photo-sharing social craze. The app makes
it super easy to snap and share photos on your smartphone
with the option to add effects from a range of pre-loaded styles,
like 1970s. The stylised shots can then be uploaded with a single
click to Instagram, Twitter and Facebook. A handy in-app feed
also lets you see what your friends have been shooting.
Tip:
iO
S
an
d
An
dr
oi
d
Use the app to block unwanted followers or report users who post
inappropriately. Set up your own account and follow your kids to
keep tabs on what they’re posting.
Philips GoGear Connect 3
s.
co
.u
k
The best iPod Touch rival out there, the lightweight,
touch screen GoGear Connect 3 runs Android,
perfect for anyone who has spent time with a Droid
smartphone. Hook it up over Wi-Fi and you get
access to a range of brilliant apps on the Google
Play store – from movies and games to Facebook
and iPlayer – turning this into a portable time-killer,
not just a music player. The bundled headphones
also beat those white ones you get with the iPod.
lip
Tip:
w
w
.p
hi
Link the Google Play app store account to your Google account – that way
you can keep an eye on apps that are being added (and paid for).
w
Nike+ FuelBand
It might look like a charity wristband but the FuelBand is
much smarter. Strap this on and it will track your activity,
including how many steps you’ve taken, calories burned that
day and Fuel Points (think ‘activity points’) you’ve earned.
Hook it up with the partner iPhone app or the Nike+ website
and you can set ‘Fuel Points’ goals and track how you’re
doing against your daily targets. It’s the ultimate way to inspire
your offspring to stop watching YouTube and get moving.
w
.n
w
Get yourself one and challenge your kids to see if they
can clock up more points than you. Just make sure
they don’t cheat by strapping it to the family pets!
ik
e.
co
m
Tip:
w
Technology can be
entertaining and
empowering for
teenagers but you
might find it baffling
working out which
gadgets are right for
them. How much should
you spend? Is it safe?
Will it pass the school
yard cool test? T3.com
editor Kieran Alger gives
you the lowdown on
five tech gadgets for
teenagers – from
a photo-sharing app
to an exercise-tracking
wristband.
Tip:
w
Top
tech
for teens
.c
om
www.t3.com

Vodafone
Digital Parenting
Bridging
generations with
‘Life of George’
Can an offline-online LEGO hybrid form a meeting
point for parents and children?
t might seem a bit of a
I
paradox that even the most
tech-savvy parents often
feel more comfortable seeing
their kids play with physical toys
than with screen games. Part of
the reason for this, according to
LEGO Head of Digital Child Safety
and former Save the Children
representative Dieter Carstensen,
is probably nostalgia.
“Parents want their kids to play
the way they did when they were
children,” he says, adding that the
preference also reflects natural,
intuitive concerns such as the
value of physical play versus
screen time, children’s safety
online, and the fact children still
love playing with physical toys.
But parents also see physical
toys – which are played with in
non-virtual, public spaces –
as providing an opening for their
own involvement in play. Where
digital play, no matter how ‘social’,
rarely invites or inspires parents
to get involved, physical toys invite
active participation from others
in the room.
Used by permission,®2012 The LEGO Group
In launching Life of George in
2011, the LEGO Group wanted
to combine smartphone gaming
and physical LEGO play to not
only give kids what they wanted
but also provide opportunities
for parents and their children to
play together.
What is ‘Life of George’?
Designed for children aged eight and up, Life of George is a 12-level
smartphone game that requires a physical set of 144 LEGO bricks
and a special board to play. The smartphone app poses building
challenges the players have to solve with their LEGO bricks as
quickly as possible. A camera function lets the children photograph
their models and share them in a moderated online gallery, along with
their building times.
“Playing Life of George doesn’t
require a parent’s involvement,
but it does leave the door open
for it,” says Mikkel Holm Jensen,
Concept Design Manager for the
Life of George product. “Children
can play the game alone, in their
room with friends, or in the living
room with mum or dad after
school or on weekends – with the
second player finding parts, for
example, while the main player
races the clock to build.”
Carstensen adds that the
possibility for cross-generational
collaboration also provides unique
opportunities for children to
acquire skills that are important
for the digital space, such as
creative thinking and teamwork.
One optional, but popular, aspect
of Life of George actually requires
parental involvement. If the child
chooses to move from the offline
world to online interactivity, he or
she must sign-up for a LEGO ID,
and the sign-up process requires
a parent’s consent.
“It might seem like a minor
interaction,” says Carstensen,
“but it actually opens the door
to a conversation about online
play, social interaction and safety.
No lecturing, no finger-pointing –
but a simple, natural opportunity
for the generations to connect
around online entertainment
and safety.”
As Jensen points out, Life of
George couldn’t have served
this bridging function if it hadn’t
combined physical and online play.
“We see the hybrid genre as a
unique way forward for positive
children’s play and we’re
enthused about the future of
‘George’ and hybrids to come,”
he concludes.
Take action
1 LEARN about the games
your child plays online
2 LET your child teach you and
show off their skills
3 TRY to turn online games into
shared family activities
4 SEIZE the opportunity to
discuss good online behaviour
and safety
To find out more about Life of George, go to:
www.george.lego.com
13

14
Vodafone
Digital Parenting
NEWS
&
VIEWS
Digital Parenting Editor
Vicky Prior takes a look at what’s
new in the digital world.
Safer Internet
Day 2013
‘Online rights and responsibilities’ will be the focus of the next
Safer Internet Day (SID), which takes place on 5 February 2013.
The annual event promotes safer and more responsible use of
digital technologies, especially among young people. SID is
organised by Insafe, a European network of awareness centres
co-ordinated by European Schoolnet.
Find out how your family and your child’s school can get involved at:
www.saferinternetday.org and #SID2013 on Twitter.
Digital diaries
More than half of UK parents (51%) interviewed for AVG’s Digital Diaries
initiative have secretly accessed their kids’ Facebook profiles and 10%
have seen explicit or abusive messages on their teen’s smartphone.
www.avgdigitaldiaries.com
More than half of UK
parents (51%) have
secretly accessed their kids’
Facebook profiles

Vodafone
Digital Parenting
15
Platform
for Good
Piloted by the Family Online Safety Institute
(FOSI) and leading internet companies
including Facebook, Google and Microsoft,
in the USA, ‘A Platform for Good’ brings
parents, teachers, teens and kids together
to create a platform for volunteering, sharing,
learning and participating. Stephen Balkam,
CEO of FOSI, comments, “It’s time to transform
the discussion and create resources to inform,
inspire and empower kids to make the right
choices online.” http://aplatformforgood.org
and @platformforgood on Twitter.
The next step in
reading and augmented
reality gaming
Volunteering
Sharing
Learning
Participating
Cookie consent
required in Europe
A new EU law, which came into force in May 2012, means
that websites must obtain ‘informed consent’ from visitors
before storing pieces of their personal data, known as cookies.
For more information, go to www.ico.gov.uk
Sony unveils
Wonderbook:
Book of Spells
Sony Computer Entertainment has teamed up with
J.K. Rowling to launch Wonderbook: Book of Spells
on PlayStation 3 in November 2012. Described as
‘the next step in reading and augmented reality gaming’,
Wonderbook features exclusive new and original writing
from J.K. Rowling and enables children to cast spells
using their PlayStation Move Motion Controller like a
magic wand. J.K. Rowling comments, “Wonderbook:
Book of Spells is the closest a Muggle can come to
a real spellbook. I’ve loved working with Sony’s creative
team to bring my spells, and some of the history behind
them, to life. This is an extraordinary device that offers
a reading experience like no other.”

16
Vodafone
Digital Parenting
EXPERT VIEW
Dr Richard Graham
Dr Richard Graham is a leading
Consultant Child and Adolescent
Psychiatrist and Clinical Director of the
Adolescent Department at the Tavistock
and Portman NHS Foundation Trust
and the Technology Addiction Service
at Capio Nightingale Hospital.
www.tavistockandportman.nhs.uk/
helpforadolescents
www.nightingalehospital.co.uk/services/
addictions/technology-addiction/
Too much of
a good thing?
Leading child and adolescent psychiatrist
Dr Richard Graham investigates how young
people’s technology use can sometimes
tip over into addiction.
O
ne of the most difficult dilemmas that any
parent faces today is knowing when the
amount of time a young person spends
online is becoming too much.
Other risks of the online world, such as cyberbullying
or accessing inappropriate material, tend to be
more easily understood and might present more
immediately (the child might show signs of distress,
for example). What is much more difficult to
recognise is the gradual increase of online time
until it reaches a level that many would consider
not only a problem, but even an addiction.
My work in recent years has centred on the
influence of social networking, social media and
video games on adolescents, with a particular
focus on technology addiction. In 2010, I founded
the UK’s first dedicated Technology Addiction
Service for Young People at Capio Nightingale
Hospital, so I have seen first-hand the effect that
excessive use of digital technologies has on families.

Vodafone
Digital Parenting
When being online
becomes priority #1
There are many reasons why a child or teenager
might increase their Web use. Homework often has
to be completed on a computer now and smartphones,
games consoles, tablets and other portable devices
mean that the digital world is available to them 24/7.
Yet, as some parents discover rather late, there is a
point where online activities become the dominant
part of a young person’s life and even essential
biological needs, such as sleeping and eating, take
second place.
Clinical work with young people and their families –
where their online activities are interfering with their
school attendance, offline social activities and even
their physical health – does suggest that internet
addiction is a reality and can be compared with other
behavioural addictions, such as gambling addiction.
Simply put, thinking about or getting access to the
internet takes over, and a young person may spend
more than half of their day online. Convergence of
online activities makes it difficult to be clear what it is
that pulls the young person back online and even
compulsive gamers are often heavily involved socially
with other gamers online.
My approach
I use the questions below to help determine whether
someone is becoming addicted to technology:
1.
Do you stay online longer than you
expected?
2.
Do you ignore and avoid other work or
activities to spend more time online?
3.
Do you frequently get annoyed or
irritable if someone bothers you when
you are trying to do something online
or on your phone?
4.
Do you prefer to spend time with people
online or through messaging to being
with them without using technology?
5.
Do you think a lot about when you can get
back to being online when you are offline?
6.
Do you often check messages or emails
before doing something else you need
to do?
7.
Do you argue with or feel criticised
by friends or family about the amount
of time you spend online?
8.
Do you get excited at the thought of
when you can next get online and also
about what you will do online?
9.
Do you feel tense or bad if you can’t get
online (a feeling which goes away when
you get back online)?
10. Do you hide or become defensive about
what you do online?
17
These questions help to indicate technology
addiction but it is often the intensity of the feelings
or responses that identify the level of difficulty
experienced. For example, many young people
get angry when they are asked to switch off their
laptop but some parents fear aggression, even
violence, if they ask their child to do this. Similarly,
a teenager’s online time might be rising to three
or four hours a day but this is far more ordinary
and less concerning than someone spending
14 hours a day gaming who cannot go to
school or work because of the time they
spend online. What is tricky is that, at some
point, the gamer would have only spent a
few hours a day online.
A range of motives
In a sense, the task is to establish how
dependent the young person is on online
activities in order to feel good – either about
themselves or their lives. In other words, how
much of a grip do their online activities have on
them? As with other addictions, there is a slow
realisation that the laptop or phone has become a
dictator demanding attention to the point that the
online activity takes over everything and is in control
of the young person and their life.
The motives of going back online are many:
to avoid feeling excluded, to placate peers who
demand your return, to manage the reputation
of the digital self, to obtain rewards in a game and
so on. Understanding the range of these motives
can help to inform any discussion of how much
time is too much time spent online. I have found,
for example, that a detailed description of what
exactly a gamer might do in a role-playing game
opens up the discussion and allows some
recognition of what they may be forgetting.
Technology time-out
A simple test of how far someone has gone down
that road is to ask the young person to go for three
days without their phone or laptop. At a time when
most young people never switch off their phone,
the response to this question can be disturbing.
But then it can be just as disturbing for many adults.
It is perhaps too soon to have established guidelines
as to how much time a young person should spend
online each day, partly because it depends on the
actual online activity – some activities, such as
instant messaging or gaming, seem to exhaust the
brain more quickly than others. Some young people
also feel drained by the expectation to respond to
others online and are relieved when their mobile or
laptop is ‘put to bed’ at night.
Similarly, as recommended in the USA, a week away
from technology from time to time can have a really
positive effect on the young person’s mood; too
much online time can lead to a very flat, depressed
young person, who becomes livelier and more
confident after a week offline.
If you’re planning on suggesting a time-out from
technology for your son or daughter, make sure you
are in a place where getting online will be difficult
and plan lots of physical activities. Some of the
‘withdrawal symptoms’ of going offline are minimised
by having something to do, especially if it involves
all of their senses and their body. It’s fair to say,
the eyes and the thumbs can really use a holiday.
For more information about excessive use
of technology, visit:
www.vodafone.com/parents/
excessiveuse
Take action
1 KNOW Find out how long
the young person spends online
2 MONITOR Ask yourself,
is the time they spend online
growing rapidly? Is it interfering
with ordinary life?
3 BALANCE Organise offline
activities and opportunities to
balance out time in front of a
screen – don't let online time
mushroom
4 SUPPORT Get support
from partners and other family
members when trying to reduce
online time
5 HOLIDAY Organise
weekends and holidays to allow
for more offline activities
Useful websites
www.childline.org.uk
www.nspcc.org.uk
www.tavistockandportman.
nhs.uk/helpforadolescents
www.nightingalehospital.
co.uk/services/addictions/
technology-addiction/
www.bigwhitewall.com

18
Vodafone
Digital Parenting
The changing
face of gaming
Does your son or daughter spend
hours playing games on their
computer, console or mobile?
Digital Parenting looks at some of
the games they might be playing
and suggests how you can take
back some control.
W
ant to play in the World Cup, be an SAS
Commando, or learn a new dance routine
– all from the comfort of your living room?
Consoles like the PlayStation, Xbox and Wii let you
do just that and young people are particularly
enamoured. In fact, as a nation, we spent a
whopping £1.35 billion on console video game
software in 2011.
For parents who don’t take part in gaming, it might
seem like a harmless way for their kids to be entertained
for a few hours. For children and teenagers, it can
become a very important part of their lives. According
to the UK media regulator Ofcom, large numbers of
young people play computer and video games on a
daily basis, with 8 to 11-year-olds leading the pack.
Social games – where you play against other people
and interact with the game content – are particularly
popular. Moshi Monsters, Club Penguin and

Vodafone
Digital Parenting
Facebook apps, such as Cityville and Gardens of
Time, already boast millions of players and show
no signs of slowing down.
Furthermore, with many children and teenagers
now expecting to be entertained on the move via
their smartphone or tablet, they are turning to mobile
apps to fulfil their gaming needs.
On Christmas Day 2011, for example, the Angry
Birds app was downloaded 6.5 million times. So,
as the turkey roasted in the oven, it’s likely that lots of
young people were amusing themselves by virtually
slinging a few other birds around on their mobiles.
Whilst games can entertain, educate and even
bring families together (anyone for a quick game
of tennis on the Wii?), there are some potential
pitfalls that you need to be aware of.
Parents are most concerned about:
k The amount of time their child spends
playing games – Are they in front of the
screen for hours on end? Is it affecting
their homework, hobbies and friendships?
k Who they are playing with – Are they
playing against adults in multi-player games
(e.g. on Xbox LIVE)? Could they hear bad
language or put themselves at risk of a
stranger making contact?
k Whether they are accessing inappropriate
content – Are they playing games containing
violence or sexual imagery?
19
Cost can also be an issue, as young people
might run up large bills by signing up for online
games, downloading mobile apps, and paying
for in-game extras (such as clothes or food for
their game characters).
Fortunately, there are tools available to help you
navigate the gaming maze. Some consoles have
built-in Parental Controls so that you can set
‘time’, ‘age rating’ and ‘multi-player’ boundaries;
PEGI age ratings on games software can guide
you when you’re buying a new game for your
son or daughter; and online safety apps, such as
Vodafone Guardian, can help you to customise
how they use their Android mobile phone.
It’s certainly a complex area and, with experts
predicting that the gaming landscape will change
with 3D games on smart TVs, it’s crucial that
you understand what action you can take to help
your kids enjoy their games and steer clear of
any risks.
Useful websites
Common Sense Media
www.commonsensemedia.org
Pan-European Game Information (PEGI)
www.pegi.info
Play Safe (UKIE)
www.ukie.org.uk/playsafe
Take action
1 HAVE A CHAT with your
son or daughter about the
games they like to play and try
them out yourself, so that you
know what they’re about
2 SET UP Parental Controls
and SafeSearch on your child’s
computer, games console and
mobile devices – but remember,
they might not be 100% effective
and they aren’t a substitute for
parental supervision
3 CHECK the age rating on
any games software before
buying it so that you know
whether the content is suitable
for your child – PEGI labels
appear on the front and back of
the packaging, clearly displaying
the age suitability. See page 23
4 DON’T BE PRESSURED
into letting your child play games
that are not suitable for their
age and check regularly how
older siblings and friends might
be influencing their gaming
Vodafone Guardian
The Vodafone Guardian app helps to keep
children safer when using an Android
smartphone. If you’re worried about the
amount of time your son or daughter
spends playing games on their
mobile, you can use Vodafone
Guardian to limit their use of the
internet or apps to certain times
of the day. The app is available
to download for free from the
Vodafone AppSelect Store and
Google Play.
5 SET clear rules for the amount
of time your son or daughter can
play games on their computer,
console or mobile device
6 TALK to them about the
potential pitfalls of multi-player
gaming (where more than one
person can play in the same
game environment at the same
time), such as other players
bullying them or strangers
making contact
For more information about games go to:
www.vodafone.com/parents/games
Reality check
“ Everyone
talks about
games all
the time...”
Walk into any family home and
you’ll probably see a games
console lying around. As brothers
James (10) and George (13) told
us, they’re part of daily life.
The boys started playing on a
Game Boy aged six and now
have an Xbox, a DS and a Wii.
James’ favourite game is Rugby
World Cup 2011 – “I’m addicted
to it,” he admits – whilst George
prefers action games like Call
of Duty: Modern Warfare (even
though it is rated 18+). (See age
rating article on page 23.)
George enjoys playing games on
his mobile too (BrickBreaker is
his current game of choice) but
ten-year-old James has to make
do with borrowing his mum or
7 SET a budget for the amount of
dad’s iPhone to play things like
Stick Cricket and Flick Fishing.
Both boys say they spend hours
every week playing games and
that they get a thrill from winning
and beating their best scores.
“I find out about new games
from my friends or the internet,”
explains George. “Everyone
talks about games at school
all the time, so if you don’t play,
you don’t know what they’re
talking about.”
Their parents have set some
rules – homework has to be
done before games, for example
– and, despite much pestering
for a 3DS and Xbox LIVE, they
are not letting the boys expand
their gaming just yet.
money they can spend on games,
apps and in-game extras and
keep an eye on what they spend
8 TURN the sound off
during multi-player games and
recommend where available
that they use a voice mask (to
disguise themselves by altering
the tone of their voice) so that
their age is less obvious

20
Vodafone
Digital Parenting
How to…
set up Parental Controls
on the Xbox 360
™
The Xbox 360™ console lets you customise
and manage your family’s access to games,
film and TV content. The Xbox 360™ Parental
Controls can be used to control the console
itself and also to control access to the online
service, Xbox LIVE.
What is Xbox LIVE?
Xbox LIVE is the online entertainment service for
Xbox 360. You can connect for free to rent and buy
HD movies or download Xbox 360 games and keep
them fresh with new songs, workouts and levels.
With a Gold membership, you can play Kinect and
controller games with friends wherever they are.
Step 1
Turn on console
controls
a. On your console, go to
‘Settings’, then select ‘Family’
b. Select ‘On’ to turn
on Console Safety
c. Enter a 4-button pass code
using your controller
d. Select ‘Save and Exit’
Please note:
If you cannot see Settings on
your console, you might be
using an older version of the
console software. You can find
information on how to update
your console software
at www.xbox.com
Parental Controls allow you to control things such as:
k Which games can be played (e.g. are they
age appropriate?)
k Which films and TV shows can be watched
(e.g. are they suitable for your child?)
k How long each family member can use the
console on a daily or weekly basis
k Whether or not someone can access Xbox LIVE
(e.g. do you want your child to be able to play
games online against friends and other people?)
Parental Controls are divided into two groups: ‘console
controls’ and ‘online safety and privacy’. Console
controls are located in the Family Settings or Family
Centre area on your console (depending on your Xbox
LIVE membership type).

Vodafone
Digital Parenting
21
Step 2
Decide what you want
to control
Ratings and content
These settings let you restrict
games and video content based
on the content’s rating. You can
also set whether or not unrated or
explicit content can be played on
this console. You can even set up
exceptions for individual games
that are outside of the rating
restrictions you have set.
Family Timer
This setting allows you to limit the
time that your console can be
used on a daily or weekly basis.
Xbox LIVE access
This setting allows you to decide
if your family can connect to
Xbox LIVE from this console.
Membership of Xbox LIVE
enables you to do things like rent
films and play games against
other people online.
Xbox LIVE
membership creation
This setting allows you to control
whether or not new Xbox LIVE
memberships can be created
from your console.
Step 3
Set the Family Timer
Use the Family Timer to limit the
amount of time that your family
can use your console on a daily
or weekly basis. Family members
can see how much time remains
by pressing the Guide button
on the Xbox controller. When
the time expires, the console
shuts down and can’t be used
again until the Family Timer
automatically resets the next day
or week.
a. On your console, go to
‘Settings’, then select ‘Family’
b. Select ‘On’ to turn on
Console Safety
c. Enter your 4-button pass
code using your controller
d. Select ‘Family Timer’
e. Select whether you want to
set a ‘Daily’ or ‘Weekly’ timer
f. Move down to the time period
and use the left stick to
increase or decrease the time
period, then select ‘Continue’
g. Select ‘Save and Exit’
When the Family Timer is on,
notifications will appear 1 hour,
30 minutes, 15 minutes, and
5 minutes before the time runs
out. These give players sufficient
warning so that they can save
their games and come back to
them at another time. However,
when one of these notifications
appear, you can add time or
disable the timer altogether by
entering the pass code.
Xbox LIVE online safety and privacy
Xbox LIVE offers a variety of
online safety and privacy settings
so you can control the Xbox LIVE
experience.
The default online safety and
privacy settings are divided into
three age groups: child, teen
and adult. Xbox LIVE determines
which default safety and privacy
settings to use based on the
birthdate that was entered
when the Xbox LIVE account
was created. The default ‘child’
setting does not allow video
communication or purchases,
for example.
You can, however, completely
customise the default online
safety and privacy settings to
For further information, go to:
whatever is best for you and your
family. For example, you can
choose whether to allow or block
your child from online gameplay
and accepting friend requests.
You can also do things like tailor
who can see their Xbox LIVE
profile and determine whether
they can upload photos they take
while playing games to services
like Kinectshare.com
To change your child’s settings:
1. Sign into Xbox LIVE using
an adult account
3. Select the child account that
you want to manage
5. Change the settings to
whatever you’d like
2. Go to ‘Settings’, and then
select ‘Family’
4. Go to ‘Online Safety’, and
then select ‘Change Settings’
6. To exit, press the ‘B’ button
on your controller, and then
choose ‘Save and Exit’
www.xbox.com/familysettings
www.xbox.com

22
Vodafone
Digital Parenting
EXPERT VIEW
Vicki Shotbolt
As CEO and Founder of The Parent Zone,
Vicki Shotbolt helps companies and
organisations to create parent-friendly
initiatives. She serves on the board of
the UK Council for Child Internet Safety
(UKCCIS) and is a member of Vodafone’s
Digital Parenting editorial team.
www.theparentzone.co.uk
T
aking three 13-year-old
boys away for a half term
holiday is a real eye opener.
Aside from discovering that
no matter how many times you
fill the fridge up with food they
will still be hungry, you realise
that only doing activities aimed
at specific age groups can
be tricky.
The adventure treasure hunt
that was meant to be an activity
‘suitable for all ages’ turned out to
be a serious bore for anyone over
the age of five (I knew as soon
as I saw the woodland animal
cartoons on the treasure hunt
map that it wasn’t going to keep
my boys happy!), whilst the
paintballing should really have
said ‘age 13 and up… but not
really great for a woman over
40 who doesn’t like mud’.
Age ratings for games, videos
and apps present an even greater
challenge for parents. How often
do we take the time to watch or
play them before we let our kids
have a go? And how often do
we stick together as parents to
make sure that if we say no to
an over-18 game, they won’t be
able to head over to their friend’s
house to play it there?
The reality is that every parent
takes a different approach
to making decisions about
whether they are going to
allow their kids to watch or play
things that the age rating says
they shouldn’t.
As one of my son’s friends
explained to me, “My parents are
super strict. When they found out
I had a Facebook account before
I was 13, they made me shut it
down. I had to go underground.”
Getting the balance right
As parents, we all grapple with
getting the balance right between
allowing our children the freedom
to explore new and exciting
things in a safe and controlled
environment (let’s face it, we’d
rather know what our kids are
doing than discover they are doing
it anyway and not telling us) and
exposing them to things that are
just not appropriate for their age.
We overlook age ratings on things
like films, games and apps at our
peril. It’s a cliché, but those age
ratings are there for a reason as
I found out recently when I sat
down to watch a film with my son.
The seemingly innocuous ‘15’ age
rating actually meant a constant
stream of bad language and
‘scenes of a sexual nature’ that
were definitely not scenes I wanted
to watch with him – or him with me.
I have to admit that I don’t play
games with him on his Xbox very
often – mainly because he thinks I’m
too rubbish at them to be worth
playing with – but I have taken
a look at some of the ‘18’ rated
games and it is an eye-watering
experience. The shooting, blood
and gore are just the beginning.
In some of the most popular war
games, players are invited to
make major decisions – shoot the
civilians to save the kidnap victim
or leave them to die and get to the
next level?
Designed for adults but oh-soattractive to children, these games
encourage youngsters to explore
things we would never dream
of asking them to tackle in real
life before they were ready or,
possibly, ever. And yet, standing
in the shop, faced with a child
who is desperate for the latest
game that is being heavily
advertised and that all their friends
are talking about – and quite
possibly playing – how many
of us have given in and thought
‘what harm can it do’?
When it comes to websites, it can
be even trickier as they aren’t
age-rated in the same way as other
media. Some sites, like Facebook
and YouTube, have minimum age
limits but many under-13s find their
way around them.
“How many of us have
given in and thought
‘what harm can it do’?”
In the vast majority of cases, young
people cope remarkably well with
everything they do and see online.
But does that make it a good idea
to let children see and do things
that are intended for a much older
audience? Do we want our kids
to be listening to bad language,
seeing sex scenes and playing
violent games at a young age?
Familiarising ourselves
with age ratings
Last year, the Government
asked Reg Bailey, CEO of the
Mothers’ Union, to investigate
the sexualisation and
commercialisation of young
people and he recommended
that more should be done to
protect them from the ‘wallpaper
of sexualisation’ that was
surrounding them.
The advice we give to parents is
to think really hard before you give
in and let your children buy or use
technology that isn’t the right age
for them. Furthermore, it’s useful
to familiarise yourselves with age
ratings on games and age limits
on websites like Facebook and
YouTube and to explain to your
children why they exist.
From the 9pm TV watershed to
the PEGI age ratings on games
to passwords/PIN numbers
on mobile phones and services
like BBC iPlayer, companies are
developing tools all the time to
help parents set restrictions so
that children don’t accidentally
(or deliberately) access content
that isn’t suitable for them.
Websites might not have age
ratings as standard but it is
possible, using tools like Google
SafeSearch, to help prevent adult
content, such as pornography,
from being only a click away.
Most parents will have allowed
their children to do, see and play
things that according to the age

Vodafone
Digital Parenting
23
“We overlook
age ratings
at our peril.”
Vicki Shotbolt, CEO and Founder of The Parent Zone
and mother of a 14-year-old, highlights the importance
of getting young people to stick to age ratings.
rating they shouldn’t have done.
I certainly have. It’s partly because
most of us remember sneaking
into the cinema to watch a film
that we weren’t supposed to
watch. The best films – or at least
the ones I wanted to see when
I was 15 – were always rated 18
and my local cinema didn’t check
too closely to make sure I was the
age I said I was.
Creeping in wasn’t always
without consequences though.
I might have been able to get
past the guy on the ticket desk
to watch The Exorcist and I
might have avoided any obvious
punishment... but I still can’t hear
the music from that film without
feeling slightly nauseous.
In today’s digital world, with
content that is more graphic
and more easily available than
ever before, we have to start
taking notice of age ratings.
I’m going to.
Turn to page 76 for
a series of articles
about the impact
of sexual images in
the media on young
people and page 86
for guidance about
how to report any
online concerns
you might have.
The lowdown: PEGI labels
PEGI labels appear on the front and back of computer and video game packaging, indicating one
of the following age levels: 3, 7, 12, 16 and 18. They provide a reliable indication of the suitability
of the game content in terms of the protection of minors. The age rating does not take into account
the difficulty level or skills required to play a game.
PEGI 3
The content of games given this rating is considered
suitable for all age groups. Some violence in a
comical context (typically Bugs Bunny or Tom & Jerry
cartoon-like forms of violence) is acceptable. The child should
not be able to associate the character on the screen with real life
characters, they should be totally fantasy. The game should not
contain any sounds or pictures that are likely to scare or frighten
young children. No bad language should be heard.
PEGI 7
Any game that would normally be rated at 3 but
contains some possibly frightening scenes or sounds
may be considered suitable in this category.
PEGI 12
Video games that show violence of a slightly more
graphic nature towards fantasy character and/or
non-graphic violence towards human-looking
characters or recognisable animals, as well as video games that
show nudity of a slightly more graphic nature would fall in this
age category. Any bad language in this category must be mild
and fall short of sexual expletives.
Descriptors
Descriptors shown on the back of the packaging indicate
the main reasons why a game has received a particular
age rating. There are eight such descriptors: violence,
bad language, fear, drugs, sexual, discrimination, gambling
and online gameplay with other people.
Bad language
Game contains bad language
Discrimination
Game contains depictions of, or material which
may encourage discrimination
Drugs
Game refers to or depicts the use of drugs
Fear
Game may be frightening or scary for young children
PEGI 16
This rating is applied once the depiction of violence
(or sexual activity) reaches a stage that looks the
same as would be expected in real life. More extreme
bad language, the concept of the use of tobacco and drugs and
the depiction of criminal activities can be content of games that
are rated 16.
Gambling
Games that encourage or teach gambling
PEGI 18
The adult classification is applied when the level of
violence reaches a stage where it becomes a
depiction of gross violence and/or includes elements
of specific types of violence. Gross violence is the most difficult
to define since it can be very subjective in many cases, but in
general terms it can be classed as the depictions of violence
that would make the viewer feel a sense of revulsion.
Violence
Game contains depictions of violence
Sex
Game depicts nudity and/or sexual behaviour
or sexual references
Online gameplay
Game can be played online
Source: www.pegi.info

24
Vodafone
Digital Parenting
What’s all this
technology doing to
their brains?
Some newspaper articles speculate that
technology is damaging our children’s brains –
but what does the published research say?
Dr Paul Howard-Jones of the University
of Bristol investigates.
EXPERT VIEW
Dr Paul Howard-Jones
Dr Paul Howard-Jones lectures at
the University of Bristol and is a leading
expert on the role of neuroscience
in education. He recently reviewed
the effects of the internet on the brain,
delivering his findings in the 2011
Nominet Lecture at the RSA.
www.neuroeducational.net
Y
es, it’s true – technologies, such
as Google, can change your
brain. In a study of older adults,
experienced Googlers activated a wider
range of brain regions when searching the
internet compared to new users. But this is
no surprise. The brain is plastic: its function,
connectivity and even its structure changes
with our personal experiences. That’s how we
learn. Experienced Googlers strategise, make
decisions and simply search more and these
new skills are reflected in their brain activations.
Similar changes are seen when we learn other
skills, from juggling to complex maths.
The brains of our children are particularly
plastic and with young people at the forefront
of the technology revolution, it’s prudent for
us to ask questions, such as ‘Might prolific
use of social networking sites diminish their
offline lives?’
“Ensuring technology benefits
our children is about transferring
offline parental wisdom
to digital environments.”
Wellbeing and connectedness
In the 1990s, the existing data linked
teenage internet use with social isolation.
Here was evidence, perhaps, that the
internet was damaging social brain function.
But if you think back to those text-only
websites, DOS commands and floppy
discs, it’s no wonder the teenagers of the
90s who indulged heavily on their computers
lost a few friends, especially with so few
classmates online.
Now, with vastly increased connectivity
and usability, more recent research
shows the trend has reversed, with teenage
use of social networking sites linked
to positive wellbeing and greater social
connectedness.
Of course, an online chat on Facebook
is not like going to a party and our brains
reflect this fact. A recent study showed the
number of friends we have on Facebook
predicts the size of some, but not all, of
the brain regions implicated in face-to-face
networking. And yet, the skills we need
to use social networking sites safely,
may in some important ways, be similar.
Just as making friends with unknown
strangers in offline environments can
be risky, so the benefits of using social
networking sites dissipate for teenagers
who use them to make new friendships
rather than to support existing ones.
This sort of behaviour, whether online or
offline, is linked to poorer social wellbeing.
Parental wisdom
The general picture emerging about
technology and the brain is chiefly this:
in many ways, ensuring technology benefits
our children is about transferring offline
parental wisdom to digital environments.
Sleep is another example. Just as most
of us would discourage our children from
having a midnight chat to friends on the
doorstep, texting after ‘lights out’ is also
a bad idea and increases four-fold the
probability of drowsiness in school the next
day. Texting under the duvet can disrupt
sleep more than illicit TV watching, with
research suggesting small bright screens
hinder the brain’s secretion of melatonin,
so delaying our natural sleepiness.
Sleep is not just about rest but also helps
the brain consolidate the day’s learning.
When highly arousing activities, such as
computer games, disrupt subsequent
sleep, children find it harder to recall
learning achieved the previous evening.
On the other hand, there is plenty of evidence,
including from neuroscience, to show
how technology can support education
and learning.
Insights from neuroscience are beginning
to help us determine how children can
best use technology to minimise risks and
maximise benefits. Rather than telling us
‘technology is good’ or ‘technology is bad’,
the research is telling us that it’s all about
how young people use it.

Vodafone
Digital Parenting
Film ratings
and the
digital world
25
Suitable for all
Parental Guidance
Suitable for
12 years and over
Suitable for
15 years and over
EXPERT VIEW
David Austin obe
Suitable only
for adults
Following a career in the Diplomatic
Service, David Austin obe joined the
BBFC in 2003 as an examiner. He became
Assistant Director for Policy and Public
Affairs in 2011 and is responsible for all
aspects of classification policy, as well as
the BBFC’s outreach and research work.
www.bbfc.co.uk
B
To be shown
only in specially
licensed cinemas,
or supplied only in
licensed sex shops,
and to adults of not
less than 18 years
David Austin obe, of the British Board of Film
Classification, explains how it is helping parents
to make informed decisions about their family’s
online viewing experiences.
their suitability for different age
groups. Along with advice as to
what a particular film contains,
they help parents make informed
choices about what they and their
children watch.
e it a trip to the cinema, a
DVD from the comfort of
your own sofa, or logging
on to your computer, it’s never
been easier to watch a film.
But how can you be sure that
your son or daughter’s viewing
habits are appropriate for their
age? How can you help them
to enjoy this amazing medium
and, at the same time, avoid
unsuitable content?
That’s all well and good in the
physical world – for visits to the
cinema or for buying a DVD or
Blu-ray – but what about online?
What information is there to help
guide parents when they and their
children make viewing choices?
Introducing the BBFC
Nearly everyone recognises and
understands the familiar British
Board of Film Classification (BBFC)
symbols, which rate films based on
Independent research carried out
for the BBFC in 2011 highlighted
a clear demand from parents for
a trusted guide to digital content –
82% of parents said that they prefer
to download videos if they carry
a BBFC rating.
In fact, since 2008, the BBFC and
the home entertainment industry
have been working in partnership
to bring trusted BBFC symbols
and content advice to films and
other audio-visual material (such
as video games and music videos)
that are being offered online.
Many content providers, such
as Warner, Fox, Paramount
and Disney, and
platforms like
BT Vision,
TalkTalk,
Netflix and
What is available to help parents make decisions about films
and other audio-visual materials online?
1
Look out for BBFC ratings as
a matter of course. There’s
no better way of ensuring that
your children are watching
age appropriate material.
Content providers and online
platforms that provide BBFC
ratings include blinkbox,
Disney and Netflix.
2
Check the BBFC website at
www.bbfc.co.uk for further
information about individual
films or classification more
generally. The BBFC also
offers a free app for the
iPhone and Android phones
containing information about
age ratings and content for
individual films and videos,
including those classified for
distribution online.
3
If you are at all concerned
by what you have seen in a
BBFC-classified film, contact
the BBFC. The BBFC is there
to help you make informed
choices to protect your
children and ensure you
have a happy family viewing
experience.
blinkbox are working with us to
ensure that the material they provide
online comes with a BBFC age rating
and content advice to empower
parents and protect children.
To date, we have classified over
200,000 items of content for
distribution online, ranging from full
length feature films to music videos.
Although this is small in comparison
with the vast amount of material
available on the internet, it provides
parents with reassurance in relation
to some of the most popular content
and the number of platforms and
content providers using BBFC
ratings online is growing.
Stay informed
about the BBFC
You can sign-up for regular updates from
the BBFC on its classification decisions and
other information it publishes for parents.
You can also take part in the regular surveys
of public opinion that the BBFC uses
to update its Classification Guidelines.
The next major survey will take place early
in 2013 and will seek the views of thousands
of parents on what they consider to be
acceptable content (e.g. violence, sex,
language) in the different age categories.
www.pbbfc.co.uk

26
Vodafone
Digital Parenting
Going for gold!
Ahead of the 2012 Paralympics, three young
athletes took time out from their demanding
training schedules to talk to Dr Karen Stone about
how technology helps them in their training
and personal lives.
Zoe Newson
Paralympic Power Lifter
Weighing under 40kg, Zoe Newson is a
phenomenal power lifter who can lift twice her
body weight. In early 2012, 20-year-old Zoe
set a Junior European record to win gold and
had her sights firmly set on London when we
spoke in May 2012.
“ I never leave home
without my iPod”
Zoe’s talent for power lifting was noticed
when she was 15 by a coach who was visiting
her school to present a talk on the army.
Zoe was initially unimpressed when he said
that because of her short arms and body
Zoe would be good at power lifting as her
first sporting love was football – “playing it,
watching it and reading about it” – however,
these days Zoe could not imagine life without
power lifting.
One of Zoe’s coaches explained that most of
the best power lifters in the lighter classes of
the disabled categories are dwarfs because
they tend to have the same amount of muscle
fibres as able-bodied people but on shorter
bones. This genetic advantage, alongside
a natural talent and dedication to the sport,
has led Zoe to be ranked fourth in the world.
Zoe trains five times a week with a focus
on lifting weights, dumbbells and building
strength and, while technology does not
feature in Zoe’s training, her iPod is a critical
part of pre-competition preparation.
As she explains, “I never leave home without
my iPod. I listen to music – anything really...
rock, pop, soundtracks... and it gets me in the
zone. Get into the song and it gets you there.”
When competing away from home, Zoe keeps
in touch with her friends, family and supporters
via Facebook and last year was voted athlete
of the month in a public poll on the site. She
also writes a blog sharing her sporting
achievements and winds down from training
by browsing the internet and watching DVDs
on her laptop.
Factfile
Age:
20
From:
Ipswich
Key achievement:
Won Junior
European
Gold in 2012

Vodafone
Digital Parenting
Paralympic cyclist David Stone, who has
cerebral palsy, took up cycling because of the
freedom, speed and independence it offered
and he was hoping, in London, to repeat his
gold medal winning performance of Beijing.
Dr Karen Stone has three children, is a
keen cyclist and has been interested in the
Paralympics since her son became involved
when he was 14. Alongside this, she is an
independent consultant to local authorities,
a writer and a coach.
F
or James Hollis, who has brittle bones,
a slip on the kerb can result in a fracture
and his involvement in swimming was
encouraged to divert him from more perilous
sports. He has recently broken the minute
barrier in the 100m butterfly.
Zoe Newson, who is a dwarf, entered
competitive power lifting when a coach visiting
her school recognised that her short arms and
height would suit her to the sport. She is now
ranked fourth in the world in her category.
From the use of iPods to ‘get in the zone’ in
those critical minutes pre-competition to
high-tech equipment that can measure power
output and detailed video analysis, all three
athletes recognise the value of technology
in the ultra-competitive sporting world.
Their training schedules are demanding
and, with time at a premium, the ability to
27
share performance data with their coaches
electronically and to talk by Skype is crucial.
Furthermore, communication with friends,
family and supporters is aided by Facebook,
Twitter and blogs and they all admit to enjoying
shopping online.
All three athletes share an absolute love of their
sport and would encourage other disabled
young people to give competing a try.
They also recognise that this demands a
change of attitude in young people’s parents,
who must accept that disabled children have
the same right to opportunities, even where
some risk is involved.
As these dedicated young people prove,
technology helps – but cannot replace –
commitment, talent and self-belief.
Factfile
Age:
18
From:
Epping Forest
Key achievement:
First British
swimmer in his
category to break
the minute barrier in
the 100m butterfly
“ Email means my coaches
can monitor my training from afar”
James Hollis
Paralympic Swimmer
Sibling rivalry and a strong competitive spirit
has contributed to James Hollis’ success in
becoming the first swimmer in his category to
break the minute barrier in the 100m butterfly
and to being selected for his first Paralympic
Games. James and his sister Emma share the
condition that results in brittle bones and both
will be competing in London.
As James, aged 18, told me, “I want to
achieve as much as I can and so does Emma.
We push each other that much further.”
Alongside the competitive drive, however,
comes dedicated training and, while most
of us sleep, James is in the pool at 5.45am,
training for an hour and a half before school
with a further two hour swimming session
in the evening.
James, who has experienced countless
broken bones, was encouraged to get
involved in swimming by his mum as an
alternative to more dangerous contact sports
such as football and rugby. Now he could not
imagine life without swimming and his attitude
towards potential injuries is pragmatic.
“These things happen,” he says. “A lot of my
breaks have been silly things when I’ve just
been walking and twisted my ankle. If I let it
get to me and worried about it all the time
I wouldn’t do anything.”
Competitions provide James with the buzz
that makes the commitment worthwhile.
He most enjoys “the last five metres and
being absolutely exhausted but still pushing
to the limit” and his iPod is an essential tool
in James’ preparation for this explosive
moment. Listening to Eminem to block out
everything in the stressful 15 minutes before
the competition where “there’ll be eight guys
who all really want to win the race in the same
room” is one of the secrets to his success.
Alongside his iPod, James values the ability
to email his monitoring sheets to his coaches
at British Swimming, since he now gets an
instant response.
“I used to have to send them monthly via the
post so you never really got feedback from
that because it takes too long,” he explains.
Then there is video analysis, using various
forms of software, which enables James’
performance to be compared to a
perfect model.
James was very excited about the
London games.
“Every athlete wants to compete in the
Paralympics and it is even better that it is
my first in front of a home crowd,” he adds.

28
Vodafone
Digital Parenting
David Stone mbe
Paralympic Cyclist
London 2012 offered gold medal winning
Paralympic cyclist David Stone the
opportunity to repeat his success in Beijing on
home soil. David, who has cerebral palsy,
specialises in time trial events and road races.
Devoting up to 25 hours a week to intensive
road cycling, as well as spending time on a
turbo trainer and under laboratory conditions,
David employs technology to better
understand his performance and to identify
areas for improvement.
For those of us who think that a computer
that tells us how fast we are riding
our bike is impressive, the array
of technical equipment available
to competitive cyclists is
amazing. David uses SRM
cranks (the component of the
bike that drives the chain
via the pedals) to measure
the power he exerts in
each pedal rotation and
the information for each
ride is stored
electronically and can
be shared with
David’s coach.
As he explains, “My coach and I live at
different ends of the country, so we talk using
Skype while looking at the data. He can see
exactly what I’ve been doing, where I’ve been
working hard, and where I need to improve.
There’s no place to hide!”
Alongside his heart rate monitor and GPS,
David uses the Strata website to track his
rides and compare his performance with
other cyclists. In the laboratory, state-of-theart technology is used to identify, record and
analyse a range of information, including ECG
patterns, blood flow, oxygen uptake and heart
rate. Blood tests are used to detect changes
in lactic acid, which builds
up in the muscles during
strenuous exercise,
to indicate whether lactic
acid tolerance training
has been effective.
The purpose of this training
is to make the body more
efficient at reprocessing the
waste products of exercise
to allow the athlete to cycle
faster for longer.
All this information is used to
set specific training goals and
also to do detailed planning
for competitions.
Prior to Beijing, David and his coach flew
out to view the course and used all the data
and video footage of him riding the course to
optimise gearing, cornering, tyre pressures and
everything that could maximise performance.
While the use of technology and specific
goals is critical to his success, it is also
important for David to maintain his pure
enjoyment of cycling.
“The biggest factor for me is the enjoyment
of the bicycle – goals are secondary. If I make
success the key motivator, it doesn’t work for
me. I have to just enjoy the challenge of riding
the bike.”
He explains that learning to ride a bike
when he was nine provided him with “speed,
freedom and independence and was also a
way to escape things at school, like bullying.”
David thinks that more disabled children and
young people would get involved in sport if
parents didn’t “mollycoddle their children just
because they are disabled.”
He adds, “The bike has become a great
part of my life and has given me enormous
pleasure, freedom and independence.
All young people should have this opportunity.
Beijing taught me that you can achieve
anything that you put your mind to.”
Factfile
Age:
31
From:
Leeds
Key achievement:
Two gold medals
(for road race and
time trial) in Beijing
Paralympics
“My coach and I talk
using Skype while looking
at my training data”

30
Vodafone
Digital Parenting
What will the must-have
gadgets of 2022 look like?
Ian Campbell of Airtel-Vodafone peers into
tomorrow’s world.
EXPERT VIEW
Ian Campbell
Ian Campbell is Chief Operating
Officer of Airtel-Vodafone in the
Channel Islands. With a background
in electronic engineering and systems
integration, he has given a number
of presentations about the future of
technology and social media.
www.airtel-vodafone.com
I
Our di
t’s hard to visualise how
the digital world will look by
the end of the decade but
one thing is certain: the rate of
technological change will increase
and, along with it, the social,
economic and political landscape
will be transformed. For developing
economies, such as Africa and
India, technological advances
will be a life-changer; in the West,
more of a game-changer.
We can also expect to input and
interpret data in new ways. We’ve
already got games consoles that
use gesture-sensing, smartphones
that we can command by voice
and augmented reality apps
(where a real-world environment
is augmented by computergenerated sensory input, such as
sound or video). In the future, these
kind of features will become an
intrinsic part of smart devices.
domestic windows, car windows
and large glass screens at the
office or at home. The smart glass
will interact with your mobile smart
device, enabling you to see email,
videos and presentations in
high-resolution and colour. Seeing
is believing, as this video from
Corning shows:
http://www.youtube.com/
watch?v=jZkHpNnXLB0
The technologies that have been
shaping our lives for 10 years are
just the dawning of an Information
Age that emerges ever faster
before our eyes. Get set for so
much more than flashier phones
and second generation iPads –
in the future, mobile technology
will be central to the way we live
our lives.
In my view, there are six key
ingredients driving this revolution
as we head towards 2022
and beyond:
term, silicon storage capacity
will increase two to three-fold
within the next five years. In the
longer term, storage will certainly
become almost unlimited for
the average user thanks to
technologies such as Graphene
that allow huge amounts of video
content to be stored on a flexible,
bus ticket-sized chip, for example.
How we read and access data
will change beyond all recognition,
so stand by for the demise of the
PC as we know it and look out
for the launch of foldable
e-newspapers, phone ‘PCs’,
flexible tablets with foldable
screens and the introduction
of smart glass.
1. FASTER, SMALLER
AND LOWER-POWERED
MICROPROCESSORS:
For example, new Graphene
based microprocessors currently
under development will use very
little power, are structurally flexible,
nano-sized and much faster than
today’s slow, power-hungry chips.
We’ll even be able to build them
into flexible fabric.
2. SCREEN
TECHNOLOGY: Smart glass
will mean you can view data on
3. STORAGE: In the short
4. COMMUNICATION
SPEED: Fixed and mobile data
highways will become global
super-fast highways. The advent
of 4G and WiMax and the
ever-improving developments
around wireless and fixed-line
speeds will ensure all connections
are super-fast within the next
five years. While 4G coverage is
limited by certain factors, soon
you won’t even think about how
you are connected to the Web!
5. POWER: Mobile devices
are limited today by battery life and
size. In the future, with Graphene
chips and ultra low-power screens,
mobile devices will require a much
smaller power source. In addition,
solar (sun), kinetic (movement)
and infrared (heat) power options
will be available which, in theory,
should mean no external mains
power required.
6. USERS: The human race is
demanding flexible, high-speed
access to content, friends,
products, services, videos,
music and games.
The concepts are already here;
delivery is just a matter of
logistics. Of course, we need to
bear in mind that these changes
may take some time to reach the
mass market but with multiple
companies already joining forces
to make these ideas a reality, it’s
not a case of if, but when.

Vodafone
Digital Parenting
31
gital future
So what can we expect to see
first? One trial product currently in
development is an e-paper device
that feels similar to a piece of
laminated plastic. Suitable for
downloading data – including
newspapers on-the-go – it will be
durable enough to last for years…
or at least until the next big idea
comes along. Expect e-papers
to retail around $1 to $5 by 2016.
Other developers are using
nano-technology to create a
material that’s flexible enough to
fold. Ultra-thin wires, hundreds
of times thinner than a strand of
human hair, are embedded into
the material to make it pliable.
The result: mobile devices that
can be folded up and carried in
your pocket.
These are two routes towards
the same outcome: portable,
flexible devices.
Machine-to-machine
communication will also become
part of everyday life before the
decade is out. Some hire car
companies in the UK are already
using chips that let cars
communicate their location
back to head office and, in the
future, the cost of insurance
policies is likely to be linked to the
way we drive – a mobile device
in our car could be used to
determine whether we exceed the
speed limit, with the data fed back
to the insurer in real time.
“The technologies that
have been shaping our
lives for 10 years are just
the dawning of an
Information Age that
emerges ever faster
before our eyes.”
Near field communication
(NFC) – where smartphones
and other devices establish
radio communication with each
other if they are in close proximity
or touching – will also become
commonplace as early as
Christmas 2013. This will see
mobile phones, for example,
increasingly being used as
payment devices in retail stores.
Earlier this year, Vodafone
unveiled its ‘mobile wallet’,
which will enable shoppers
to simply wave or tap their
smartphone instead of handing
over cash or a card.
Social networking and locationbased services are poised
to be huge as more and more
mobile users opt in to be able
to see where friends, family
and contacts are at any time.
And advertisers are spotting the
trend, as well as its potential as
a selling tool.
As part of their loyalty schemes,
some UK retailers are already
using the technology to reach
out to customers, via their phones,
when they pass within a certain
distance of a given store.
According to profile information
held by the retailer, shoppers
can then be targeted with certain
offers or products that will be
of interest.
My final prediction for the
digital world this decade is that
we will see a conscious shift
towards greater security and
privacy controls, requiring
legislation and co-operation
on a worldwide scale.
The great challenge we face
is that the internet has no
geographical or government
boundaries. In normal life, most
people have the ability to prove
their authenticity. But the online
world doesn’t work this way.
At some point, this will have
to change and we will all need
to have the same accountability
in our digital lives as we have
in everyday life.
We will also see governments
increasingly working together
to ensure this accountability.
Of course, difficulties will arise
when there is conflict between
leaders who are not like-minded,
especially on issues such as
freedom of information. But the
need for global responsibility
to protect against fraud and
terrorism will drive the approach
forward. Digital agendas and
laws will emerge to tackle these
issues. And they have the weight
of progress behind them.
Photography for this article supplied
by Corning Incorporated

32
Vodafone
Digital Parenting
What makes computer
networking and the Web
so powerful?
Looking towards
the future
of the Internet
EXPERT VIEW
Vinton G. Cerf
How far back does
the concept of the
Internet go?
Vinton G. Cerf is Google’s
Vice President and Chief
Internet Evangelist. As one
of the ‘Fathers of the Internet’,
Cerf is the co-designer of
the Internet’s TCP/IP protocols
and architecture. Cerf holds
a B.S. degree in Mathematics
from Stanford University and
MS. and Ph.D degrees in
Computer Science from UCLA.
www.google.com
W
hen we got the
opportunity for Vinton G.
Cerf to provide a glimpse
into our digital future, we were
very excited. As a highly respected
computer scientist and Internet
evangelist, Mr Cerf offers some
fascinating insights into technology.
So, if you’re interested in learning
more about the often complex
technicalities of the Internet as well
as hearing about the pioneering
work of scientific experts and
space agencies, read on...
We might go as far back
as 1934 and the Belgian
entrepreneur Paul Otlet’s
remarkable effort to use the
technologies of the time to
assemble a sort of prehistoric
World Wide Web. The notion that
interconnecting computers could
be beneficial came a while later,
,
in the 1960s when a computer
scientist called J.C.R. Licklider
wrote to his colleagues about an
idea for an ‘intergalactic’ network.
The inventor Douglas Engelbart
then developed an oNLine
System (NLS) that made these
ideas concrete.
All of these ideas were made
realisable as computer and
communication technology
grew more powerful and more
affordable until, today, we have
access to a vast quantity
of information from our smart
mobile phones. In the early days
of ARPANET (the network that
preceded the global Internet),
only researchers sponsored by
the US Government had access to
the kinds of tools that we now take
for granted all around the world.
Indeed, the general trend in
technology is to go from extremely
expensive and available to only a
few to dramatically less expensive
and available to the general public.
The personalisation of information
technology has changed our
daily lives, no matter what we
may be doing.
I think it can be strongly
argued that communication
is one of the key attributes of
human societies. It is clear that
other species make use of
communication but humans have
invented complex language and,
perhaps even more important,
have invented writing that allows
information to be preserved over
long periods of time and facilitate
communication among parties
who are not (ever) in direct contact.
What makes computer networking
so powerful is that the ‘writing’
is in digital form and can be
exchanged among and between
computers as well as humans.
Information in digital form can be
searched, processed, organised,
replicated, distributed and
transformed through software.
Because software runs on
computers, it is possible to amplify
its power by putting it on millions
of computers (well, billions by
now) using the aggregate power
to speed up processing. For
example, Google’s search engine
takes advantage of a very large
number of computers to ‘crawl’
through the World Wide Web’s
pages, create a comprehensive
index and respond in real time to
search requests from users.
We are entering a period in history
in which it is conceivable that all
the knowledge we possess as a
society and as a species may be
accessible to literally everyone.
What is particularly interesting
about the Internet and the World
Wide Web is its ability to facilitate
collaboration, sharing and
discovery of information of interest.
It is a medium for social engagement,
citizen interaction with government,
financial transactions, art, imagery,
films/videos, books, magazines
and all manner of real-time and
near-real-time communication.
From tweets and instant messages
to blogs and email, the Internet has
become a medium for all manner
of communication.
What risks does
the Internet bring?
The ubiquitous nature of the
Internet raises concerns for
the protection of society against
harmful behaviours that can be
perpetrated online. Alongside
an overwhelmingly positive and
constructive collection of uses
and applications, fraud, stalking,
spam, malware, denial of service
attacks, identity theft, libel, piracy
and many other harmful behaviours
can be found on the Internet.
A common question is what
to do about these harmful
behaviours, which are by no
means unique to the Internet
(many of these behaviours are
facilitated by other infrastructure
including postal services,
telephone services and so on).
While it is tempting to try to respond
to these problems with laws and
technology, it must be appreciated
that only some abuses can be
Did you know?
Only about 2.5 billion
people on the planet,
out of seven billion,
are thought to have
access to the Internet
so far.
inhibited through technical means
and that laws do not, of themselves,
stop bad behaviour. Laws can
spell out the consequences of bad
behaviour if the miscreant can
be caught, but many bad deeds
go unpunished for lack of evidence
of the perpetrator. Differences in
legal frameworks across jurisdictional
boundaries also exacerbate
these deficiencies.
Where is the
Internet going?
It is plainly spreading
rapidly across the globe and
it is also undergoing significant
technical change:
A new address format (called IPv6)
was introduced in June 2012 that
will allow the Internet to continue
to expand well beyond its present
boundaries. IPv6 has 340 trillion
trillion addresses (think of them like
telephone numbers) compared to
the 4.3 billion that the older IPv4
format (e.g. 24.32.0.114) allowed.
This means that more devices,
such as smartphones and tablets,
can be connected to the Internet.
The IPv6 128-bit format is much
longer than IPv4 but it should be
of little specific interest to users
since they use domain names
(e.g. www.google.com) rather than
numerical addresses to reference
destinations on the Internet.
The domain names are translated
by the Domain Name System into
numeric addresses for use by
the lower layer Internet protocols.

Vodafone
Digital Parenting
Internet population 2007 vs 2012
A 2x increase in 5 years
North America
273m
1bn
Europe
501m
+179m
+40m
Africa
Asia
+582m
The Middle East
77m
+57m
Oceania
140m
Latin America
24m
+106m
236m
+5m
+126m
World
2.27bn
Source: Internet World Stats
www.pingdom.com
+1.12bn
Domain names are now
expressible in non-Latin
characters, such as Greek or
Cyrillic characters (which means
that website addresses can be
written in languages spoken
in countries such as Greece
and Russia).
misdirect a user to a false
destination, for example.
Despite its roots in the early
1970s, the Internet is still evolving
to meet new needs and support
new applications. Perhaps the
most interesting expansion,
however, is not even on planet
Earth. Since 1998, an effort
to define and deploy an
interplanetary Internet has been
underway at NASA and other
space agencies.
The top level domain space
(think .com, .net and .org) is
being expanded by the Internet
Corporation for Assigned Names
and Numbers (ICANN) to add
as many as 2,000 new top
level domains. This means that
even more addresses can be
registered and also that new top
level domains like .kids, .shop
and .sports can help to identify
special content and top level
domains like .cat for Catalan
or .sco for Scotland can mark
cultural or linguistic areas.
Can you tell us
more about the
interplanetary Internet?
New security mechanisms are
being put in place to protect the
Domain Name System and new
cryptographic techniques are
available to improve confidentiality
and authentication of users.
Cryptographic methods make it
difficult for a hacker to fool the
network into accepting as valid
data that is attempting to
The basic idea is to bring to
space exploration the same
remarkable benefits that the
Internet has brought to terrestrial
communication. Rich networking
capabilities will allow for much
more elaborate, multi-spacecraft
missions as well as allowing
spacecraft that have completed
their primary missions to be
repurposed to be nodes of an
interplanetary backbone.
Generally,
spacecraft have
communications,
processing and
storage capacity
to carry out their
scientific missions
(gathering data and
sending it back to
Earth) but these
same spacecraft
can also be used
as information
and communication
relays. By enriching
the networking
capability of our
spacecraft in this
way, we can support
more elaborate,
multi-spacecraft
missions and gain
additional value.
Distances in space are vast and
even at the speed of light, radio
signals take minutes to hours
to cross the solar system.
The fundamental protocols of
the terrestrial Internet are not
well suited to the long delays
and potentially disrupted
communication encountered at
interplanetary distances so new
protocols are now being tested
on the International Space Station
and prototype software is on
board the European Messenger
spacecraft, the NASA/JPL Mars
Science Laboratory, the Rovers
on Mars and two of the orbiters.
The development team is also
working with the Consultative
Committee on Space Data
Systems to standardise these
protocols for use by all spacefaring nations. The expectation
is that these protocols, once
adopted, can form the basis
for a growing interplanetary
communication backbone
in aid of manned and robotic
exploration of our solar system.
More recently, the US Defense
Advanced Research Projects
Agency (DARPA) announced
Jargonbuster
Alpha Centauri
According to Wikipedia, “Alpha
Centauri is the name given to
what appears as a single star
to the naked eye and the brightest
star in the southern constellation
of Centaurus.”
ARPANET
The Advanced Research Projects
Agency Network (ARPANET) was
“the world’s first operational packet
switching network and the core
network of a set that came to
compose the global Internet.”
(Source: Wikipedia)
33
the award of a grant to study the
design of a spacecraft that could
reach a nearby star, such as
Alpha Centauri in the southern
constellation of Centaurus, in 100
years. The ‘one hundred year
spaceship’ (100YSS) project faces
challenges such as propulsion,
communication and navigation.
With today’s technology, it would
take 65,000 years to reach Alpha
Centauri, only 4.4.light years away
(even more than ten trillion miles).
Generating a signal that is
detectable from that distance is
also a major hurdle and lasers,
synthetic aperture receivers and
perhaps even gravity lenses may
be needed. Assuming Albert
Einstein’s theory of relativity is
correct, the speed of light cannot
be exceeded so it would take
8.8 years for a signal to be sent
and a response received.
Did you know?
The Internet and the World Wide
Web (WWW) are not the same thing.
The Internet is an underlying
communication infrastructure and
the WWW is an application.
Other applications on the Internet
include voice communication
and electronic mail (email) but the
WWW is surely the most widely
used and powerful application
on the Internet today.
Despite these challenges, the
problems are largely engineering.
No new physics needs to be
discovered or invented.
I cannot imagine a more interesting
time to be associated with the
Internet and working on the
problem of extending our ability
to communicate into our galactic
home. J.C.R. Licklider may have
been joking back in the 1960s,
but we’re taking it seriously.
Useful websites
Intergalactic
Computer Network
According to Wikipedia, J.C.R.
Licklider “formulated the earliest
ideas of a global computer
network in August 1962…
in a series of memos discussing
the ‘Intergalactic Computer
Network’ concept.” This concept
can be considered the basis of
the Internet as we know it today.
IPv6
“Each device on the Internet, such
as a computer or mobile telephone,
must be assigned an IP address
in order to communicate with other
devices. With the ever-increasing
number of new devices being
connected to the Internet, there
is a need for more addresses than
IPv4 can accommodate… IPv6
addresses… consist of eight
groups of four hexadecimal digits
separated by colons – for example
2001:0db8:85a3:0042:0000:8a
2e:0370:7334.”
(Source: Wikipedia)
100YSS
http://100yss.org
Consultative Committee
on Space Data Systems
http://public.ccsds.org/default.aspx
European Messenger
http://www.nasa.gov/mission_pages/
messenger/multimedia/orbit_concept.html
NASA/JPL Mars Science Laboratory
http://marsprogram.jpl.nasa.gov/msl/
Wikipedia
www.wikipedia.org

Vodafone
Digital Parenting
What is the
Government doing?
The good news is that there
is a move afoot in the UK to
redefine how we teach computing
to kids – to teach them not only
how to use computers but also
how to code them.
A proposed curriculum for Key
Stages 3 and 4, which seeks to
cover computer programming
and computer science basics,
has been put together with the
support of the British Computer
Society and has been ‘endorsed’
by both Microsoft and Google.
You can read more about it on the
Computing At School website at
www.computingatschool.org.uk
Furthermore, earlier this year,
the UK Government announced
plans to introduce computer
programming instruction at an
earlier age. How exactly these
plans will come to life remains
to be seen but there is clearly
momentum.
As Professor John Naughton
of the Open University put it in
an open letter to the Education
Secretary Michael Gove
(published in the Guardian
in March 2012), “…we have
a once-in-a-lifetime opportunity
to prepare our children to play
a full part in the world they
will inherit.”
35
Where to from here?
Teaching our kids to code
could have another important
impact: it could redefine their
relationship with computers
and with the medium of the
Web to which they have
become intractably linked.
Unlike previous mediums like
television and radio, which
have almost universally been
consumed passively, the Web
encourages active participation.
The most extreme expression
of this participation takes form
through software development,
through creating new experiences
and bringing new ideas to life.
Where will the next Facebook,
Google or Twitter come from?
If we can teach our kids to code,
then it’s very likely they will come
from under our own noses.
Keep in touch with the latest
developments and contribute your
own ideas at the Coding for Kids
wiki http://codingforkids.org
and @codingforkids on Twitter.
Code Club (www.codeclub.org.
uk/) has developed a curriculum
and a sort of ‘after school club
in a box’ aimed at teaching
programming skills (using Scratch) to
children aged 10 to 11. In a fairly short
time, they’ve not only developed
a great curriculum but also lots
of awareness of this topic.
LEGO Mindstorms
mindstorms.lego.com
Kids aged seven upwards can start with
LEGO Mindstorms, a kit for building robots
with LEGO. It comes with a controller unit
that is basically a programmable computer
that uses a simple, visual ‘drag and drop’
environment.
Raspberry Pi
raspberrypi.org
Billed as a ‘tiny and cheap computer
for kids’, the Raspberry Pi gives you fully
functioning computer innards for around
£30 and you supply your own keyboard,
mouse and monitor (a modern TV will
do the trick). Its Linux operating system
is ‘open’ for tinkering with and comes
pre-installed with programming
languages and environments.
MIT Scratch
scratch.mit.edu
A project of the Lifelong Kindergarten group
at the MIT Media Lab, Scratch is a great
starter program for acquainting kids with
the fundamentals of computer programming.
It is available as a free download for PC, Mac
and Linux and enables kids to build interactive
stories, games and animations, whilst learning
about simple computer science concepts like
loops, variables and events.

36
Vodafone
Digital Parenting
The mobile
app revolution
EXPERT VIEW
Lee Epting
Lee Epting has over 20 years’ experience
in the technology sector, including senior
roles at Vodafone and Nokia.
www.vodafone.com
They’re just tiny pieces of software on your phone
but they might have already changed the way
you – and your kids – do certain things. Lee Epting,
former Group Content Services Director at Vodafone,
delves into the ever-evolving world of the app.
What are mobile apps
and how can I get hold
of them?
W
e’re living in an incredibly
exciting time. Mobile
phones are no longer
just used to make phone calls
and send text messages; they’re
becoming networked computers
with endless possibilities.
These smartphones have already
replaced books, maps, cameras,
diaries and MP3 players in our
pockets and bags. They will
soon replace purses, wallets
and even keys.
More than a billion smartphones
are used every day around the
world and that number is growing.
Mobile and device manufacturers
are developing new features,
handsets are getting cheaper
(‘Pay as you go’ smartphones
can be bought for around £40),
mobile operators are building
faster networks, and more open,
advanced mobile platforms have
driven the proliferation of mobile
applications or ‘apps’.
Apps have been around for a while
but, as smartphones become more
prevalent and apps easier to find,
they are playing an increasingly
important role in our lives.
Mobile apps are small
programmes that sit on
a smartphone, giving you
quick access to information,
entertainment and much more,
usually via the internet. There are
currently over 600,000 apps for
the iPhone alone, many of which
fulfil every day tasks such as
shopping, business, banking,
diary planning and social
networking. By early 2012,
there were more than 30 billion
downloads of these iPhone apps.
You can get apps via a ‘shop’ on
your smartphone. For example,
if you go to Apple’s App Store,
BlackBerry App World, Google
Play or Vodafone AppSelect, you
can download and install apps
that are either free or paid-for
(costing anything from 29p to
£10). Payment is usually made via
a credit card registered to the app
store account or charged to your
monthly phone bill or ‘Pay as you
go’ credit. Some apps that are
free to download may charge
for additional features (such as
accessing premium levels within
a game or buying virtual goods)
via ‘in-app purchases’.
Safety in numbers?
Today, there are around five billion
devices connected to the internet
and it’s estimated that this figure
will rise to 15 billion by 2015 –
that’s more than two devices
for every person on earth. With
sales of smartphones and tablets,
such as the iPad and Samsung
Galaxy Tab, overtaking personal
computers for the first time last
year, it’s clear that mobile devices
will play an important role in this
predicted growth.
Indeed, smartphones, tablets and
mobile apps are becoming our
main route to the internet and,
given that the average user stores
more than 2GB of personal data
on their phone – emails, photos,
videos, music and much more –
the safety of that data is a
pressing question for us all.
Mobile users can take
straightforward steps to protect
their devices against viruses,
theft or loss. Passwords and PIN
numbers should be used at all
times, apps are available to back
up valuable photos, music or
address books and ‘find, lock
and wipe’ services can – either
temporarily or permanently –
protect a lost smartphone.
Whilst mobile apps are certainly
transforming the way we lead our
lives, their benefits won’t be fully
realised unless people are
confident that they can control
and protect the personal
information held on the device.
Young people and apps
With almost half of 12 to 15-yearolds in the UK now owning a
smartphone, parents might have
additional concerns when it comes
to their kids using mobile apps.
Keeping track of the apps your child
is downloading can be a challenge.
Whilst there are many educational
What is
an in-app
purchase?
Some apps offer you the
chance to buy subscriptions
and extra content once you’re
in the app – these are called
in-app purchases.
Bonus game levels, maps,
upgrades, tokens, subscriptions
and clothes or equipment for
characters in a game are
examples of things you might
be asked to pay for once you
are using an app (even if the
app was free to download in
the first place).
When you make an in-app
purchase, you’ll see the name
and cost of the item on your
screen. In-app purchases are
charged directly to the credit
card that has been assigned
to the app store in question,
charged to your monthly phone
bill or ‘Pay as you go’ credit, or
deducted from the app store
allowance or gift card.
Some children and teenagers
might not understand that
in-app purchases cost real
money and there have
been times when kids have
unwittingly run up large bills
buying them.

Vodafone
Digital Parenting
37
Take action
1 TAKE a look at the apps that
your son or daughter has on their
mobile (they show up as icons on
the home screen) to check whether
they’re appropriate for their age
2 CHECK age ratings and
content descriptions on apps when
purchasing but remember that
these are assigned by the app
developer, so you should also take
a look at the app yourself to check
it is age-appropriate
3 DISCUSS the costs of
apps available – from those that
help toddlers to spell to ones that
teach budding teen astronomers
about the stars – not all apps are
appropriate for young people.
Furthermore, your child might
have to pay for certain apps or
in-app features. In-app purchases
hit the headlines in 2011 when a
number of children ran up large
bills buying stuff as part of game
apps like Smurfs’ Village and Tap
Zoo. Even if an app contains a
warning about additional costs for
in-app purchases, young children
in particular might not understand
that they are required to spend
real money.
No doubt, you want your kids to
enjoy the benefits of the mobile
internet but, at the same time,
would rather they didn’t look at
unsuitable material, run up large
bills, or share too much
information with strangers or
people outside their friend group.
So what precautions should you
be taking? As with any approach
to safety and security, prevention
is best, but with so many apps
and app stores, where do parents
start? We’ve put together a few
tips to help you.
Facebook apps
Useful Vodafone apps
Apps on Facebook include
games, such as Words With
Friends, and features like
Events and Photos. Some
apps are created by Facebook;
others by outside developers.
With the Apps and Games
dashboard, it's easy to find
and add apps to your Facebook
profile (timeline) that let you
share what you're reading,
listen to music with friends,
play games and more.
Vodafone Cloud
Back up and store photos,
videos and other files.
Facebook users can control
who can see their activity
from that app. After you install
an app, go to App Settings
in the account drop-down
menu at the top right corner
of Facebook and click Account
Settings. Then, select Apps
from the menu in the left hand
column and manage your
privacy settings for individual
apps you’ve added.
Facebook recommends that
users read the app’s privacy
policy so they know what
information will be collected
(such as name, profile picture
and email address) and how
it will be used. Users are
encouraged to use the ‘report’
button to advise Facebook
about any apps they think
are not using information
appropriately.
For more information, go to
the Facebook Help Centre at
www.facebook.com/help
and the Facebook Safety
Centre at http://www.
facebook.com/safety/tools/
apps/
downloading apps and put some
ground rules in place (if possible,
before they get their first smartphone).
Ask questions like ‘How do/will they
pay for apps?’ and ‘Are they aware
of extra costs, such as data charges
and in-app purchases?’
Vodafone Digital Parenting
Read more about key digital
issues in this app that goes
hand-in-hand with our magazine.
4 BEAR IN MIND that some
Vodafone Guardian
Set boundaries for your child’s
Android mobile use, such as
when they can go online and
who they can text.
5 USE Parental Controls on their
Apps for kids
Common Sense Media has
combed through thousands of
apps and games for young people
and picked some of the best:
5 to 8-year-olds:
Kids ABC Phonics
Colorama
Fruit Ninja
9 to 11-year-olds:
Edge
123D Sculpt
Rock Band
children might not realise that virtual
payments, such as in-app purchases,
require real money to be spent
handset to turn off app purchases
and/or in-app purchases if you’re
uncomfortable with your child
making them
6 MAKE SURE you keep your
passcodes/PINs for your own
phone, tablet and things like your
iTunes account secret so that your
son or daughter can’t access apps
on your devices… and be careful
if you sometimes lend them your
phone to play on
7 ENCOURAGE your child to
read the privacy policy of any app
before installing it so they know
what personal information the app
requires them to submit and how
it will be used
8 REVIEW their app purchases
regularly and make sure any
receipts are sent to you
Bear Grylls – Bear Essentials
9 BUY your son or daughter a gift
card or set up an allowance on stores
like iTunes rather than providing your
credit card details so that they know
how much they can spend
SoundHound
10 MAKE THE MOST OF
12 to 14-year-olds:
JellyCar 2
15 to 17-year-olds:
All-in-1 Gamebox
The Sims 3
Geocaching
Source:
www.commonsensemedia.org
apps like Vodafone Cloud (to back
up your child’s data) and Vodafone
Guardian (to help you manage how
they use their mobile)
11 READ our guides about
setting Parental Controls and app
content rating controls on BlackBerry
devices (see pages 54 and 58)

38
Vodafone
Digital Parenting
ITy
eal ck
R he
c
“Without technology,
my life would be
so much more difficult”
Jack Hipkin
Technology is an amazing thing. I use it in so
many ways – from my laptop to my PlayStation 3.
My mobile…
For me, the most important piece of technology
is my phone – a Samsung Galaxy. I use it for
most things but mainly calls and texts to help
me keep in contact with my friends.
I really like the fact that it has 3G so I can
access the internet anywhere. I go on YouTube
a lot to show my friends the latest episode of
Code MENT (an anime series).
Skype is great as I can do video calls for free
from a wireless connection but my favourite
part of my phone is the MP3 system, which
I use to play my music on the way to college.
I can even edit and set my ringtone.
Facebook…
I’m often on Facebook. It’s totally essential
for keeping track of my social life as I use it to
organise things like gatherings and birthdays,
post photos and updates and keep in touch
with friends all over the country.
Accessing it on my phone, means I can keep
my friends in the loop all the time. It does have
downsides though – cyberbullies can try to
get to you on it, which I know from personal
experience can be difficult and hurtful.
16-year-old Jack Hipkin talks about 3G, VLC and
HD and reveals the extent of his digital world.
My computer…
I use my computer at home and a laptop
for various things, including watching
and producing anime (a type of animation)
with VLC media player and CyberLink
PowerDirector. I’m not sure my parents
know what they are, which is fine.
Plus, I play computer games like Dawn
Of War online with my friends.
When I add it all up, I spend about two
hours a night online – but that’s not including
Facebook, which is open all the time when
I get back from college – and it’s even more
at the weekends.
My other favourite sites are YouTube,
which is great for finding funny clips, music
videos or even promoting yourself, and
MyAnimeList, a database that lets you input
your list of watched anime and gives you
recommendations for each one.
I also love accessories and have lots for
my computer, like a Logitech mic and a
webcam that I use to keep in contact with
my friends on the days they aren’t staying
round. Using them with Skype means you
can talk to someone for hours at a time
and they’re also good for talking to my
friends in the States.
I often upgrade my computer with new
things like higher RAM capacity, new
graphics or sound card, or even a new
motor, but I do worry about my laptop
being damaged and getting viruses just
by opening a Web page.
My games consoles…
I've got a Nintendo Wii, PlayStation 3,
PlayStation 2 and Sega MegaDrive, which
I use for playing together with friends on
a weekend or just by myself on an evening.
My favourite games are Gauntlet IV, Star Wars
Battlefront 1 and 2, Skyrim and the Jack and
Daxter trilogy.
My TV…
My HD TV has got lots of useful functions,
such as Freeview and a built-in DVD player,
so I can watch TV and DVDs with my friends.
I use it as the screen for all my games and
for my laptop and computer. Because it’s
HD, it makes everything more enjoyable.
Without technology, my life would be so
much more difficult. I wouldn’t be able to
contact most of the people I know and half
of my entertainment sources wouldn’t exist.
So I am very grateful that all this technology
is available for me to use.
“I spend about two hours
a night online… and even more
at the weekends.”
Want to find out more about
Jack’s favourite technology?
www.cyberlink.com
www.samsung.com
http://myanimelist.net/
www.lucasarts.com
www.videolan.org

Vodafone
Digital Parenting
The cloud
39
‘Cloud computing’ is the term used to describe software services and applications that are
provided via the internet rather than installed on your computer. Put simply, it helps you to sync
your computer or laptop with your mobile devices and lets you access or share your personal
data (e.g. emails, photos, videos, music, contacts and documents) at any time. Google email
(Gmail) and Apple’s iCloud are examples of cloud computing.
Want to know more? Read the PC Magazine article at:
www.pcmag.com/article2/ 0,2817,2372163,00.asp
Wi-Fi
Wireless networking (often called Wi-Fi) enables you to access the internet without phone lines or
cables. Many people have wireless internet at home so that they can use their computer, mobile
and other devices to get online from anywhere in the house. Wi-Fi is also available in many cafés,
airports, trains and other public places. Bear in mind that young people can sidestep existing
Parental Controls on laptops and smartphones when they’re using public Wi-Fi.
Check out the BBC’s guide to Wi-Fi at:
www.bbc.co.uk/webwise/guides/about-wifi

40
Vodafone
Digital Parenting
Protecting
children,
empowering
parents
Paul Cording, Content Standards Manager,
Vodafone Group.
www.vodafone.com
Vodafone Guardian app
Vodafone has developed a smartphone app,
called Vodafone Guardian, which enables
parents to protect children and young people
from inappropriate calls, messages and
online content.
Vodafone Guardian is designed for the
Android operating system – used by
smartphone manufacturers such as
Samsung, HTC and Sony Ericsson, as well
as on Vodafone’s own brand smartphones –
and offers parents a greater degree of
control of their
child’s mobile.
It is available
free of charge.
The app enables parents to stay in control
in a number of ways, including:
k Blocking specific contacts or mobile
phone numbers to prevent bullying
text messages or calls
k Specifying times during which
their child can make or receive calls,
use apps, access the Web and use
the camera
k Restricting outgoing calls to named
contacts, such as Mum, Dad or
specific friends
k Transferring bullying text messages
to a secure folder on the phone that
could be used as evidence with the
child’s school or the police
By default, a text message is sent to the
parent’s mobile phone if the child calls the
emergency services. Calls made by the child
to specific counselling hotlines for children,
such as ChildLine, are not recorded in the
outgoing calls log on the child’s smartphone,
ensuring full confidentiality at all times.
Vodafone Guardian is available to download
for free from the Vodafone AppSelect store
and Google Play.
Vodafone Guardian has been developed
by the Vodafone Foundation (registered
charity no.1089625) as part of its Mobile
for Good programme.
Turn to page 44 for our Vodafone Guardian ‘how To’ guide.

Vodafone
Digital Parenting
41
With smartphones playing an
Vodafone
increasingly important role in the
Digital Parenting app
way families manage their daily lives, The Digital Parenting app aims to help parents devicesgrips
get to
and get more involved with some of the digital
and
services their children enjoy, such as Facebook, Google and
Digital Parenting is just one way in
smartphones. It puts some of the key articles from the magazine
which Vodafone helps parents get more right at parents’ fingertips.
of Android
includes:
involved in their child’s digital world, Available on a rangesome of thedevices, the appyoung people
k An overview of
technologies
use at different ages
explains Paul Cording.
F
irst published in 2010,
250,000 copies of this free
magazine have since been
distributed to parents through
UK schools and have received
very positive feedback. Digital
Parenting was also promoted in
Vodafone’s in-store publication.
Vodafone also launched two apps
in late 2011 aimed at protecting
children and young people and
empowering and informing
parents. The Vodafone Guardian
app enables parents to protect
their kids from inappropriate calls,
messages and online content,
while the Vodafone Digital
Parenting app supports this
magazine by providing advice
about key issues, such as
managing online reputation,
mobile costs and setting up
Facebook privacy controls.
Commenting on the launch
of the apps, Vodafone Group
CEO Vittorio Colao said,
“The smartphone revolution is
enormously positive for society,
transforming the way millions of
people communicate, share and
learn. Children and young people
have an intuitive understanding
of the new world of smartphone
communications and the mobile
internet. However, parents who
are concerned about the potential
risks from cyberbullying and
unsuitable content often lack the
tools, support and skills to protect
and support their children. The
Vodafone Guardian and Digital
Parenting apps empower parents
and enhance their ability to share
in their children’s digital journey
to adulthood.”
k Information and advice about important issues, such
as managing online reputation, mobile costs and sexting
k A series of ‘How to’ guides
to help parents make the
most of Parental Controls
and privacy tools on
Facebook, Google,
Microsoft and Vodafone
k A ‘How to’ guide for
the Vodafone Guardian
app, which helps to keep
children safer when using
a smartphone
k A selection of videos
about digital parenting
The Vodafone Digital Parenting
app is available to download for
free from the Vodafone AppSelect
store and Google Play.
Vodafone digital safety and media
literacy initiatives around the world
Germany
SchauHIN!
www.schau-hin.info
Vodafone partnered with the
Ministry for Family Affairs and public
broadcasters ARD and ZDF to
set up the media literacy initiative
‘SchauHIN! – Was Deine Kinder
machen!’ The SchauHIN website and
app provide advice about children’s
safe use of the internet, mobiles,
games and TV.
Italy
Infamiglia
www.infamiglia.vodafone.it
Vodafone’s InFamiglia website aims
to facilitate dialogue about technology
between parents, grandparents and
young people. The website includes
video tutorials and a forum where
experts answer visitors’ questions.
India
Learning with Vodafone
www.vodafone.in
Egypt
Knowledge is power
www.vodafone.com.eg
The Vodafone Egypt Foundation
launched this major literacy initiative in
late 2011 with the goal of eradicating
illiteracy in Egypt within five years.
12,000 volunteers have already been
engaged, 3,000 literacy classes have
been held and 50,000 adults have
graduated from the course.
The Vodafone India Foundation has
committed to provide the ‘Learning
with Vodafone’ solution across 1,000
schools in India over the next three
years. This cloud-based solution
uses innovative software and mobile
technology, such as tablets and
smartphones, to enable continuous
engagement between teachers and
students, both inside and outside
the classroom.
Australia
Digital Parenting
www.vodafone.com.au/
digitalparenting
Vodafone Australia has developed its
own version of the Digital Parenting
magazine to help parents Down Under
stay up to speed with digital trends. The
magazine can be downloaded from the
Vodafone website and was also available
at Vodafone stores across Australia.

42
Vodafone
Digital Parenting
how to…
activate Vodafone
content control
on your child’s mobile
Vodafone provides tools to help prevent
access to age-sensitive content and services,
such as those rated 18, which are particular
to local laws or codes of conduct in
individual countries. Below is an example
based on Vodafone Uk’s parental content
control solution.
Vodafone UK was the first mobile network
operator to launch Web filtering Parental Controls –
called Content Control – in 2005.
Parents should always check which controls
are in place when purchasing a mobile handset
for their child.
With Vodafone Content Control activated, the user
receives a splash screen if a website they try to access
is classified as 18 and above.
To change the Content Control, users must be over
the age of 18, have the approval of the Vodafone
account holder (if they are not the registered user)
and, if necessary, provide proof of age.
If the user has a Vodafone online account, they can
check if Content Control is activated even if they do
not have the phone to hand. In this tutorial, we show
you how a Vodafone account holder can check the
Content Control setting in this way.
Step 1
Getting a Vodafone
online account
If you have a Vodafone mobile
pre-pay or post-pay contract,
you can set up an online
account to manage a number
of settings. Simply go to
www.vodafone.co.uk and click
on ‘Log in to My Account’, which
will provide you with the option to
‘Register for My Account’.
During registration you will need
the mobile phone to hand as you
will receive a security password
to complete the registration,
linking the SIM and number to
that account.
It will also help if you have an
existing email account to support
forgotten passwords etc.

Vodafone
Digital Parenting
43
Step 2
checking ‘My Settings’
Once you have an online
account, you can manage
various areas of your Vodafone
account including your tariff plan,
extras, TopUp on pre-pay, call
barring and Content Control.
You’ll find the Content Control
setting under the ‘My Settings’
section.
Click here to see the current
setting on your child’s
mobile phone.
Step 3
content control setting
If the Content Control setting
is off, you can request for it
to be activated.
You can get support at
‘Phones and Devices’ on the
Vodafone Support pages at
www.vodafone.co.uk
The setting will change the
next time the handset/SIM
is used to access the internet.
If you would like the Content
Control bar to be lifted, you will
be required to verify your age.
As with PCs, you might
need to switch some devices
off and on and also clear the
memory cache.
Step 4
confirmation
Any changes made to the
settings will appear on a
confirmation screen and be sent
to your email address.
If you are the account holder
but you do not have access to
an online account, you can also
check the settings via Customer
Care (191 from a Vodafone
phone) or at a Vodafone Shop.
For your local market solution
outside of the UK, please refer
to your local Vodafone website
or contact Customer Care.
If you’re in the UK, visit
the Support section at
www.vodafone.co.uk
www.vodafone.co.uk

44
Vodafone
Digital Parenting
how to…
set up the Vodafone
Guardian app
The Vodafone Guardian app helps to keep
children safer when using a smartphone.
As part of Vodafone’s commitment to supporting
parents in encouraging their children’s safe and
responsible use of digital technology, it offers the
free Vodafone Guardian app for use on a range
of Android devices.
Vodafone Guardian helps parents to manage their
child’s smartphone by providing protection from
inappropriate calls, messages and online content.
The app enables parents to stay in control in
a number of ways, including:
k Blocking specific contacts or mobile phone numbers
to prevent bullying text messages or calls
k Specifying times during which their child can
make or receive calls, use apps, access the Web
and use the camera
k Restricting outgoing calls to named contacts,
such as Mum, Dad or specific friends
k Transferring bullying text messages to a secure
folder on the phone that could be used as
evidence with the child’s school or the police
Vodafone Guardian is available to download for free
from the Vodafone AppSelect store and Google Play.
TM

Vodafone
Digital Parenting
45
Step 1
Set a Parent contact
Once you have downloaded the app, enter a parent contact number so that
you receive a text whenever Vodafone Guardian is deactivated for any reason.
Click ‘Save’.
You will also receive a text when an emergency call is made from the handset.
Calls to ChildLine numbers are always allowed, you are not notified, and Vodafone
Guardian removes the log entries for such calls.
Step 2
choose a password
You can set a password so that you control the app. No changes
can be made to the Vodafone Guardian settings without this password.
Simply enter your password twice and click ‘Save’.
Step 3
enable Message helper
If you enable Message Helper, Vodafone Guardian will show an ‘I Do Not Accept
This’ button next to incoming messages. Pressing that button will make the
message vanish from your child’s in-box and it’s there to help them stay calm
and keep positive if they get an unwanted message.
Go to Message Helper and choose ‘Always enabled’, ‘Never enabled’ or
‘Enabled between’ (and enter your chosen hours and days).
Step 4
customise the settings
You can customise the settings for calls, text messages and phone features,
such as Wi-Fi, Bluetooth, Camera, Browser and Adding and Removing Apps.
For example:
k
If you want to set a time schedule for when your child can receive or make
calls or receive texts, click on ‘Calls & Messages’ then ‘Active Hours’ and
choose the time limits. This is useful for limiting how your child uses their
mobile during school hours or after bedtime, for example
k
If you decide that you’d prefer your son or daughter to not have access
to the internet at all from their mobile, go to ‘Phone Features’ then ‘Browser’
and choose ‘Never allowed’
k
To prevent use of the camera while they’re at school, go to ‘Phone Features’
then ‘Camera’ and set the timer underneath ‘Allowed between’
Vodafone Guardian has been developed by the Vodafone Foundation
(registered charity no. 1089625) as part of its Mobile for Good programme.
www.vodafone.co.uk

46
Vodafone
Digital Parenting
Staying in control
of mobile costs:
a step-by-step guide
With the cost of living predicted to rise, it’s
no surprise that many families are tightening
the purse strings and that mobile phone bills
are coming under increased scrutiny.
For children and teenagers in particular, budgeting
on their mobiles can be a steep learning curve. Texts,
downloads and apps can all add up and, if they’re on
a ‘Pay monthly’ contract, they might not even notice
the costs mounting until it’s too late.
So, how can parents help their kids to stay on
top of mobile costs? Our five-step guide is a good
starting point.
Did you know?
More than half of five to 15-yearolds in the UK have a mobile phone
and two in five children aged
12–15 now own a smartphone.
Source: Ofcom Children’s Media
Literacy report, October 2011
Step 1
Choosing a mobile
Surrounded by adverts for the
latest BlackBerry Curve, iPhone
and Samsung Galaxy, young
people often know exactly which
handset they want. But, just
like any other family purchasing
decision, it’s crucial that you do
your own research too.
Get advice from friends and other
family members and talk to your
own mobile provider, considering
things like:
k Does your own mobile
provider have any special
offers on handsets?
k How much are you or your
child prepared to spend on
the handset?
k Are you happy for them to
have the latest smartphone
with internet access,
a camera and other
sophisticated features or
would you prefer they have
a more basic model?
Top tip
Check out the smartphone
‘Shopper’s Checklist’ on
the UK Safer Internet
Centre website at
www.saferinternet.org.uk

Vodafone
Digital Parenting
47
Step 2
‘Pay monthly’
vs ‘Pay as you go’
packages and additional benefits,
such as handset upgrades.
Choose how you or your child will
pay for the phone – either ‘Pay
monthly’ (sometimes called
‘Contract’) or ‘Pay as you go’
(also referred to as PAYG,
Pay as you talk, or Pre-pay).
By setting up a ‘Pay monthly’
contract on behalf of your child,
you can choose to receive
an itemised bill (online
or paper) on which your
son’s or daughter’s calls,
texts and premium rate
service charges, such as
downloads, are listed.
Pay monthly
Customers must be over
18 and usually sign up to a
contract for 12 months or longer.
The monthly fee covers the cost of
the handset and the calls, texts and
other services, with many providers
offering inclusive text and call
If you choose an inclusive
package for them, find out what
the call and text limits are and
check whether your provider will
only allow your child to receive
calls or texts once they have
reached that limit (as you might
be charged at a higher rate if your
child exceeds it). Sit down with
them and go through the monthly
bills together so that everyone
knows what the money is being
spent on.
Pay as you go
With ‘Pay as you go’, the mobile
handset can be bought up-front
and you or your child has to pay
for calls or texts in advance.
You, or they, can top up their
phone in various ways, including
from a bank account, at a cash
machine, using vouchers bought
in a supermarket or newsagents,
with a swipe card, or via the
mobile provider.
Some people say that PAYG
gives young people more control
over their mobile spending.
TopUp vouchers or credits can
be given in lieu of pocket money,
for example, and can help them
to budget their phone time.
Disadvantages include that your
son or daughter might keep
asking for money for TopUps or
that they might find themselves
out of credit when they need to
make an important call.
Step 3
Premium rate services
You need to be aware of
premium rate services (also called
phone-paid services), which cost
more than the standard call/text
rate on mobiles and landlines.
These can be used to pay for a
wide variety of content, from
apps, games and music
downloads to TV voting.
They’re very popular among
young people – one in four have
either bought a game, music, or a
video on their mobile, according
to research from PhonepayPlus,
the premium rate regulator. Some
young people also access ‘free’
apps and games that can have
charges later.
Premium rate services can
cost between 10p and £1.50
per minute/call/text (plus any
network charges).
For ‘Pay monthly’ mobile users,
the charges show up on the
monthly bill while for ‘Pay as
you go’, they are taken out of
the balance straight away.
If your child downloads apps
onto their mobile, talk to them
about how the costs could add
up. While some apps are free,
others have to be bought – young
sports fans might choose to
spend £0.69 to download Flick
Kick Football on iTunes or £3.56
for FIFA 12 on Google Play,
for example.
k Mobile text shortcode numbers are five and six-digit
numbers, which usually begin with 5, 6, 7 or 8. You can
send texts to these numbers and they can be used to
purchase apps, games and music downloads.
If you’re concerned about
premium rate services, check
k 118 is for directory enquiries.
whether your mobile provider
blocks them for users under the
k With 0800 reverse, the person receiving the calls pays for it.
age of 18. It’s also recommended
k 0871, 0872 and 0873 numbers are generally customer
that you show your children
helplines, technical support lines and sales/booking lines.
how to use PhonepayPlus’
Number Checker at
k 090 is mainly used for competitions, TV voting, horoscopes
www.phonepayplus.org.uk
and chat lines.
to check the cost of particular
premium rate services and that
you let them know that they
should be able to text STOP
to a service if they no longer
want to use it. The PhoneBrain
website is a good starting
point for your children to
Did you know?
find out about premium rate
www.phonebrain.org.uk
In March 2012, Apple announced
that its customers had
collectively downloaded more
than 25 billion apps from the
App Store since it launched –
that’s more than three apps per
person in the world!
Step 4
apps
In the UK, you can recognise different types of premium
rate numbers by the first few digits. For example:
In some cases, your child might
also be asked to pay extra once
they have downloaded an app.
In-app purchases, such as
for clothes, food or weapons
for a character in a games app,
are increasingly common and
some kids might not understand
that they’ll be paying real money
even though they’re playing in
a virtual world.
Turn to page 36 to learn more about apps and in-app purchases
and check out our how to guides on pages 44 and 54 for guidance
on setting up Parental controls on your child’s mobile.
With payment methods for apps
including credit/debit cards, the
user’s mobile phone bill, PayPal
and cash (via TopUps), it pays
to remind your son or daughter
to think before they click on the
‘Buy’ button. You can also
make the most of Parental
Controls on your child’s mobile –
you might be able to set them
to prevent app downloads and
in-app purchases, for example.

48
Vodafone
Digital Parenting
Step 5
Travelling abroad
Before your child takes their phone
on holiday, make sure they
understand the costs of making
calls, sending texts, and using
mobile internet when they’re
abroad.
On 1 July 2012, the EU
introduced a maximum
charge of 69.6p per MB
for using mobile internet
(e.g. for accessing maps,
videos, photos, social
Vodafone in the Uk
www.vodafone.co.uk
k Vodafone ‘Pay monthly’
customers can keep an
eye on their bills online
and can text 44555 from
their handset at any
time to receive a free
text message showing
their usage information –
Vodafone does not offer
a credit limit on mobile
accounts, however
k Vodafone ‘Pay monthly’
customers can register
for itemised online bills for
free or pay £1.54 per month
for itemised paper bills.
PhonepayPlus
www.phonepayplus.
org.uk
PhonepayPlus regulates premium
rate (or phone-paid) services in
the UK and investigates
complaints about them.
Where PhonepayPlus decides
that its rules have been broken,
it can fine the company
responsible, bar access to its
services and even bar the
individual behind the company
from running other services
under a different company name.
PhonepayPlus has taken action
on behalf of consumers on a
wide range of issues, from
malicious apps that charge users
without their knowledge to
misleading advertising.
networks and email) in EU
member states. The maximum
price to make a call is 28.8p per
minute, 7.9p per minute to receive
a call, 8.9p to send a text
message and 37p to send a
picture message.
message, email or
pop-up window when
they are nearing €50 of
data downloads. They will then
have to confirm they are happy to
go over this level in order to
continue using mobile internet.
Furthermore, to help avoid
unexpectedly high bills for
using mobile internet,
if your son or daughter
is travelling inside or
outside the EU, they
will get a warning text
Vodafone’s EuroTraveller service
helps ‘Pay monthly’ customers to
stay in control of mobile costs
when abroad. For just an extra £3
a day, you can use your UK price
plan in Vodafone’s Europe Zone
(but no extras).
Itemised billing is not
available on ‘Pay as you
go’ accounts
k For just an extra £3 a day,
Vodafone ‘Pay monthly’
customers can use their
UK price plan when
travelling in Europe,
so they’ll have freedom
from unexpected bills
– find out more about
Vodafone EuroTraveller
at www.vodafone.co.uk/
eurotraveller
Useful websites
www.phonebrain.org.uk
www.phonepayplus.org.uk
www.saferinternet.org.uk
www.vodafone.co.uk
mobile and can also take
advantage of the Vodafone
Guardian app to limit what
their child can download
onto their mobile
k Vodafone customers can
post questions about their
mobile in the company’s
eForum at http://forum.
vodafone.co.uk
k Customers can request
that Vodafone bars
premium rate SMS
services on a particular
The PhonepayPlus code of
practice is built around six
outcomes for consumers.
Services must:
To help you keep in control of
your bill when using premium
rate PhonepayPlus has three
top tips:
k Be upfront about
the service they offer
and the cost
k Treat your mobile
number like your credit
card number, you can
be charged to both
k Treat consumers fairly
k Comply with the law
k Read the small print
k Check your bill regularly
You can find out more
about PhonepayPlus at
www.phonepayplus.org.uk.
PhonepayPlus also runs
the PhoneBrain website for
young people at
www.phonebrain.org.uk
k Not invade
consumer privacy
k Not cause harm
or unreasonable offence
to consumers
k Resolve consumer
complaints quickly
For further information, go to:
www.vodafone.com/parents/mobilecosts

Vodafone
Digital Parenting
“The pressure for the
iPhone is building”
For Oliver Wyatt and his daughter Mabel, who live
apart, technology is essential for staying in touch
and being entertained (dad even gets his dancing
shoes on sometimes!)
Mabel (aged 9)
Oliver
I don’t live with my dad all the time, only on
Wednesdays and weekends. When we see
each other, we like to spend time playing on
the Wii, especially making ourselves look
stupid on Just Dance. I’ve also got a DS but
I don’t play with that as much.
It’s really important to me that when Mabel
isn’t with my partner and me we still talk
regularly – this is one of Mabel’s main
arguments as to why she should have a
mobile, specifically an iPhone, so she can
contact me when she wants and vice versa.
I’m always reading on my Kindle and I love it
because wherever I go I can carry about loads
of books. I love reading and the Kindle makes
it easier.
There are ongoing discussions between me
and Mabel’s mum about the age you should
have your first mobile. It seems that Mabel’s
10th birthday in a few months time seems like
a sensible point, although Mabel has made it
quite clear that having my HTC Desire handed
down to her is not an option!
On a Saturday, when I’m with my dad, we like
to watch films via Netflix and LOVEFiLM on
the Xbox… though my dad usually chooses
the rubbish ones.
When we’re not together, I miss him, so we
Skype and talk most days, but what I really
want is for us both to have iPhones so we
could use FaceTime, and I could use this
with my mum as well because she’s got one
already. I will keep nagging my mum and dad
for an iPhone but I think I might have to start
saving up for one.
49
ITy
eal ck
R he
c
Oliver Wyatt and Mabel
When we spend our time together, and
Mabel hasn’t got her head stuck in her Kindle,
then it’s the Wii that she loves. I have to leave
my dignity at the door when Just Dance
makes an appearance.
Being able to share this sort of thing when
we’re together is really important for us. I’ve
been trying to persuade Mabel that what she
really wants is Kinect for the Xbox but there
is something about the Wii that really appeals
to her.
I have to admit, I also have a secret longing
for an iPhone and FaceTime seems like a
good excuse to get one. My partner and I are
expecting a baby and Mabel has already said
that she wants to be able to see her brother
every day and if she had her own phone she
could do this!
We use Skype on a regular basis but neither
of us can really get used to the time delay
and we usually end up talking over each
other. It would be good if Mabel could get
in touch with me by herself whenever she
wanted to. As staying in touch with her is
really important to me, the pressure for the
iPhone is building…
Want to find out more
about Oliver and Mabel’s
favourite technology?
www.amazon.co.uk
www.lovefilm.com
www.netflix.com
www.nintendo.com
www.skype.com
www.xbox.com

Vodafone
Digital Parenting
Why has digital privacy become so
important in people’s lives?
Because we increasingly live our
lives through technology – we use
our mobiles to communicate, the internet
to find information, social networking to
share details about our lives. Technology
evolves faster than social norms and,
increasingly, our use of it creates a footprint
very different from the one we create in
the physical world. As a society, we are
just coming to terms with how to navigate
this new environment and manage our
digital footprints.
The norms we’ve established in the
offline world – essentially, the things we
are comfortable with – might apply differently
in the digital world. For instance, if you make
a fool of yourself at a party, some people
may remember but most won’t and, over
time, it will probably be forgotten anyway.
But if your foolishness is captured in
a photo and published online, everyone
could see it… and the internet is not designed
to forget!
Similarly, if I use a paper map to get from
A to B, the map doesn’t need to know
anything about me. But today, we rely
on our mobiles or sat nav devices to help
us get around and these technologies
use satellites to track our whereabouts
(to within a few metres) in order to
work – an enormous benefit but also
a potential risk when this geographical
data is treated in unexpected ways
(stored insecurely, for example, or shared
with governments).
When our social norms and expectations
don’t match our experiences online –
which happens quite frequently because
norms change more slowly than technology –
that’s when privacy concerns arise.
What is a
digital footprint?
It’s the trail you
leave from all your
digital activities
and interactions,
such as emails,
Web searches,
uploaded
photos and
text messages.
51
What are the main risks that
young people could face if they
reveal too much personal information
online and via their mobiles?
I think there are two main risks from
over-sharing: the risk to reputation and
the risk to safety.
The more likely (although arguably less
harmful) of the two is the risk of embarrassment
and harm to reputation. When we share
information about ourselves, we don’t tend
to think about how that information might be
interpreted by others – be they people we
didn’t intend to see it or even those we did
intend but who can still see it later in life.
Young teenagers, for example, may think
nothing of posting comments and sharing
photos online, but these could create
embarrassment later on and even harm
their prospects if they are seen by potential
employers, colleges or universities.
“Digital media is constantly
blurring the boundaries
between the parts of our lives
that were once separated
physically and by time –
like school, work and home.”
For adults and young people alike, digital
footprints need to be carefully managed.
Teachers have been reprimanded, and even
sacked, for posts on social media about how
they spent the weekend partying because
the school believes they set a poor example
to students and could bring it into disrepute.
This may seem unfair – everyone should
be entitled to let their hair down – but digital
media is constantly blurring the boundaries
between the parts of our lives that were once
separated physically and by time – like school,
work and home.
The other major risk is to safety as young
people’s use of technologies could
make them vulnerable to stalking and
harassment. One of the attractions of
technology is that it enables people to make
new connections. But because there is no
failsafe way to know exactly who you are
dealing with online, young people may make
connections with people who are not who
they say they are.
Mobiles make this digital connection
potentially more worrying because they
bridge the digital and physical divide –
you carry your mobile with you and can
easily share your location as well as your
online profile. While we’ve seen very few
instances of people being physically
stalked, tracked or harassed in the real
world as a result of location-sharing,
it continues to be a concern that we
should acknowledge and address.
Does the growth in smartphones
bring new privacy concerns for
children and teenagers?
Smartphones are powerful computing
devices that are always with us and
always on, so they magnify many of the
benefits, but also the concerns, of the digital
world. Add in the fast-moving but sometimes
‘wild west’ innovation of downloadable
apps, combined with additional information
like your location, and you can see why they
bring privacy concerns.
With every year that passes, smartphones
get more functional and easier to use,
which means that they are now being
used by quite young children. What’s more,
it’s now so easy to develop apps that children
are becoming app developers themselves.
The smartphone environment is hard
to control without also undermining its
potential and value. Just a few years ago,
the services available on your phone were
closely guarded by your mobile operator;
now, there’s an app for almost anything
you can imagine! But the developer could
be located anywhere in the world and
the app could include functionality that may
not be appropriate for children (or for any user,
for that matter). We see this in the recurring
stories about apps inappropriately collecting
your location or contacts and using them in
undisclosed ways, for example.

52
Vodafone
Digital Parenting
How important is it that young
people use privacy settings and
Parental Controls?
With the explosive growth of
smartphones, we’re only just beginning
to understand how to build in controls around
privacy and age appropriateness.
Parents can’t always depend on the age
verification features that online services
or apps might include – they don’t always
work so well and might be circumvented –
so the first thing to bear in mind is:
who is the app or service designed for…
adults, teens or everyone?
It’s very important for parents to understand
how their children are using their phones and
online services, like Facebook and YouTube.
Are they enabling location features that might
share their whereabouts with strangers and
advertisers? Are they disclosing information in
social networks that might put them in danger
or embarrass them if shared too widely?
Many of the apps and features that are most
appealing to young users take as their starting
point an agreement to share personal
information (like sharing your location with the
public when you ‘check in’) unless you change
your privacy settings. While this starting point,
or ‘default’, may be appropriate for adults or
older teens, it may put younger children at risk.
So, understanding how things like Facebook
privacy controls and iPhone Restrictions work
is very important. I’d also advise parents to
familiarise themselves with additional controls
that can be downloaded, such as Vodafone
Guardian, and child-safe browsers like
Mobicip or Child Safe from F-Secure.
What do parents need to know
about how advertisers might
target their child online?
Everybody loves a free app or a useful
website but we don’t always understand
how those apps and services are funded by
advertising. Every time we take an action
online, we generate a piece of data that can
be remarkably valuable to those who seek
to understand us in order to better target
advertising or provide more tailored services.
We are identified online using things like
cookies, which are small data files stored on
our computers. They enable our browsing and
buying behaviour to be profiled and for the
advertising we are shown to be more
relevant to our interests. When our interests
and profiles are combined with location,
advertisers have a unique opportunity to show
us something we are interested in at the time
and place that we are most likely to respond
– like a coupon for pizza at exactly the time
that we’re searching for a lunch spot and
passing the pizza joint.
This type of behaviourally targeted advertising
has caused a lot of discussion about privacy
and how much people understand and are
happy with what is going on. Even adults can
be unaware how their data is collected and
used, so children are unlikely to understand
what this means for them. Parents should be
mindful of this and, where possible, ensure
that their child’s devices have the appropriate
settings that reflect their choices.
Did you know?
Around three in ten
parents are concerned that
their child may be giving
out personal details to
inappropriate people online
(Source: Ofcom Children’s
Media Literacy Report,
October 2011)
As digital technologies advance,
should we just accept that the
meaning of privacy in the online world
is very different to the real world?
I don’t believe that the meaning of privacy
is changing or that it means something
different online.
Most of what we do online has a ‘real world’
equivalent – finance, commerce, social
interaction, work, and the search for information.
What is different is the capacity for the collection
of greater information about these activities
than ever before and the combination of this
information in ways that blur previously clear
borders between the contexts of these activities
– our work selves, our school selves and our
home selves, for example.
“as technology becomes
more and more pervasive
in our lives, we’re likely to see
a continuing evolution –
and improvement – in the
mapping of offline social norms
to their online equivalents.”
It’s this blurring of contexts that leads to privacy
concerns. For example, Google’s revision of its
privacy policy in early 2012 makes explicit that it
combines data from your interaction with all the
various Google services you may use and this
caused a lot of controversy. One reason for this
is that people may have very good reasons to
want to keep data shared in the context of one
service discreet from data shared for another.
But the fact that these privacy concerns continue
to arise means that privacy is not dead! And as
technology becomes more and more pervasive
in our lives, we’re likely to see a continuing
evolution – and improvement – in the mapping
of offline social norms to their online equivalents.
What is Vodafone doing to help parents
when it comes to their child’s digital privacy?
We’re working to better build privacy into our
own practices and products and we’re also
working with the wider industry to ensure that
high standards are applied by all the different
companies that provide digital products
and services.
At the heart of our global approach to privacy
are the Vodafone Privacy Commitments –
seven statements that drive everything we do
on privacy at Vodafone. We strive to embed
‘privacy by design’ in all our products and
services and we also develop practices and
products to help our customers when they
interact with other companies’ services,
websites or apps.
We also work with our partners in the mobile
and internet industries to identify and implement
standards and practices that better respect
our customers’ privacy – we provide privacy
guidelines for app developers, for example –
and we participate in technology standards
organisations that help shape the technologies
of tomorrow to ensure that privacy is factored
into this process from the outset.
Last but not least, we work with governments
to ensure that policy and legal frameworks are
developed to encourage the best privacy
outcomes for our customers.
In terms of specific tools to help parents
manage their child’s digital privacy:
Firstly, parents can set a child profile on
their child’s Vodafone account. This restricts
the account from accessing Vodafone
services that we deem appropriate only
for older teens and adults.
Secondly, we carefully vet apps that are
available via Vodafone’s AppSelect store to
ensure they meet with minimum safeguards
and privacy protections.
But these two steps won’t stop a younger
user accessing inappropriate apps, websites
or services provided by other companies and
that don’t use Vodafone’s mobile network
(e.g. if the user is in a Wi-Fi hotspot) or that
are shared ‘peer-to-peer’ between friends
(e.g. via Bluetooth).
So, thirdly, we have developed a Parental
Controls solution that gives parents a high
degree of control over their child’s Android
smartphone. Called Vodafone Guardian (see
page 44), it enables parents to choose how
certain features on the smartphone operate (e.g.
who the child can call or text and how long they
can spend browsing the Web from their mobile).

Vodafone
Digital Parenting
53
Take action
What are industry and government
doing to help protect the digital
privacy of young people?
There have been some important
industry developments in the last
year that will help to provide better
protection for children – two in particular
are worth mentioning.
The first is an initiative by the EC and
a large group of mobile and internet
companies to create a common self-regulatory
framework to help keep children safe online,
including protecting their privacy in the
context of their use of social media. Vodafone
is actively involved in this initiative, called
The ICT Principles (read more about it on
page 120).
The second is the Mobile Privacy Initiative
led by the mobile operators’ global trade
association (the GSMA), which aims to create
privacy standards across all types of mobile
services and apps. In February 2012, the
GSMA announced the publication of the
Mobile Privacy Design Guidelines for app
developers. Vodafone helped lead the
development of these guidelines and has
announced that all new Vodafone branded
applications will comply with them.
While governments around the world are
re-examining their approaches to privacy
protection in laws and regulations, technology
will always move more quickly than laws can
follow. So it becomes ever more important
that governments and industry work together
to ensure that the fundamental principles
needed to safeguard and enhance our
privacy are respected. Vodafone works with
governments around the world to help them
understand how this can best be achieved.
You’re a father – how do you
help your own children to manage
their digital privacy?
I have three children all at different ages
and at different stages in their exploration
of technology.
Over the last year, my 11-year-old son has
been much more interested in the social
aspects and benefits of technology. He uses
his iPod touch to message and communicate
with friends and I have monitored this
reasonably closely to understand his level
of maturity. I also use tools to help me do
this, such as installing a child-safe browser.
So far, he hasn’t shown a great deal of interest
in social media, but when he goes to senior
school, this is likely to increase as he begins to
explore a wider social world. This is a natural
and important part of growing up so I am
helping him to understand how to use social
media in a safe and responsible way before
he gets there!
My two younger children have more limited
needs for use of technology.
My nine-year-old son is still primarily interested
in gaming, although he is doing this more
socially than before. Only a few of his friends
have mobiles and he is really just beginning to
want to use technology to communicate and
socialise. It’s really important to understand
what my children’s social group are doing,
so I talk to other parents to understand how
they manage this.
My six-year-old daughter is only really
interested in solo games and has her favourite
apps and sites that she visits, so that’s much
easier for me to monitor.
1 DON’T be too paranoid.
Even if technology forms a
bigger part of your child’s life
than it does your own, you still
have an important role to play.
As parents, we have to help
them learn to use technology
for good and empower them
to live their lives and also
give them the maturity to do
so wisely and responsibly –
both for their own protection
and for others. Just like
everything in life, growing up
with technology is a journey to
adulthood and full independence
2 Be a partner with them on
this journey. Road safety is a
good analogy – when our kids
are very young, we hold their
hands when they cross the
road, we then let go of their
hands but cross with them still
and, eventually, we have enough
faith in them to allow them to
cross on their own. So it is with
technology. Help your kids trust
in your guidance and you will,
in turn, learn to trust them
3 kNOW when to let go.
You don’t want to encourage
your kids to try and deceive
you in order to avoid overmonitoring; rather you should
endeavour to have a trusting
and open dialogue about
technology, its benefits and its
risks. If you have taught them
to be streetwise – in the digital
sense – they will learn to take
responsibility for themselves.
That is the ultimate goal

54
Vodafone
Digital Parenting
how to…
set up BlackBerry
®
Parental controls
Parental controls are designed to help
you have more control over how the features
of the BlackBerry® smartphone are used.
With Parental Controls you can block content,
turn features on or off, and decide what types of
communication are available.
When you turn on Parental Controls, a four-digit PIN is
required to change the allowed services, which prevents
children or other parties from changing the settings.
BlackBerry® CurveTM 9320 smartphone
The BlackBerry® Parental Controls application is now
available for all BlackBerry® 6 and BlackBerry® 7 OS
smartphones and will soon be available on BlackBerry®
5 OS smartphones.
For BlackBerry® smartphones bought before Summer
2012, you may need to download the Parental
Controls application from BlackBerry® App World .
Simply type ‘Parental Controls’ into the search box in
App World then select the application to download.
Alternatively, you can scan this QR code
in App World by hitting the Menu key and
selecting ‘Scan a Barcode’.
TM
TM
TM
Step 1
Turn on Parental controls
a. On the home screen or in
a folder, click the ‘Options’
icon.
b. Click ‘Security’.
c. Click ‘Parental Controls’.
d. Select the ‘Enable’ checkbox
to turn on Parental Controls.

Vodafone
Digital Parenting
55
Step 2
Select Parental control options
You can select one or more
of the following options to allow
or limit the use of the Parental
Controls feature.
For example, to allow the
uploading of files to YouTubeTM,
select the YouTubeTM Uploader
checkbox. This restriction does
not limit access to the YouTubeTM
website – it only limits the ability
to upload videos to the site.
For other features,
the following applies:
k To allow phone calls, select
the Phone checkbox.
– To limit incoming calls
to stored contacts, select
the Limit incoming calls
to contacts checkbox
k To allow text messages, select
the Text Messages checkbox
k To allow the exchange of files
over a Bluetooth connection,
select the Bluetooth checkbox
k To allow the use of location
services, like GPS, select the
Location services checkbox
k To allow the addition
of new email accounts,
select the Email account
setup checkbox
k To allow access to Facebook®,
click the Facebook®
checkbox. The Facebook®
option and the Twitter option
work together. You must
either allow or restrict access
to both applications. If you
select or clear the checkbox
for one option, the setting is
automatically applied to the
other option
k To allow access to Twitter,
select the Twitter checkbox
k To allow internet access,
select the Browser checkbox
k To allow picture taking, select
the Camera checkbox
k To allow the installation
of third party applications,
select the Application
installations checkbox
k To allow access to
BlackBerry® Messenger,
select the BlackBerry®
Messenger checkbox
Step 3
Save your Parental control settings
Once you have set all the Parent Control features you wish, save your settings and enter a four-digit PIN as follows:
a. Press the Menu key,
then Save.
b. Enter your four-digit password.
Click OK.
c. Enter the four-digit password
again to confirm. Click OK.
Step 4
change your Parental control settings
a. On the home screen or
in a folder, click the ‘Options’
icon.
b. Click ‘Security’, then ‘Parental
Controls’.
c. Make changes to your options.
d. Press the
key, then ‘Save’.
e. Enter your four-digit PIN.
Click ‘OK’.
BlackBerry®, RIM®, Research In Motion® and related trademarks, names and logos are
the property of Research In Motion Limited and are registered and/or used in the US
and countries around the world. Used under licence from Research In Motion Limited.
www.blackberry.com

56
Vodafone
Digital Parenting
lITy
Rea eck
ch
“It has one thing
that everyone uses…
BBM”
14-year-old Max Shotbolt explains why
so many teens love their BlackBerry.
Max Shotbolt
a
lmost all my friends
have a BlackBerry
and once you use one,
it’s easy to see why. There’s one
thing in particular that everyone
uses… BBM.
BBM (short for BlackBerry
Messenger) is a free instant
messaging app that works
between BlackBerry smartphones
and that is almost like a cut down
version of Facebook. Unlike texts,
BBM is instant and has other
features that are very enticing
for people my age – for example,
it has status updates and personal
messages that vary from ‘on the
beach’ to ‘soooo tired’.
The Groups feature lets you get a
collection of your contacts together,
such as ‘school leavers 2012’ or
something else that the people in
the group have in common, so you
can send them all requests at the
same time, which they can accept
or decline.
One of the ways that contacts work
on BBM is that someone gets hold
of your PIN and then sends you a
contact request that you can either
accept or not, which is why the
phrase ‘bc (broadcast) my pin’ is so
common on BBM. This means that
you’re asking someone to send all
their contacts a brief description of
you and your PIN so that they can
add you to their contacts.
Although I said BBM is like
Facebook, there’s no personal
information shared about you.
You can only have one picture of
yourself on BBM and you can
choose to have none at all. It
doesn’t ask you for any personal
info (although you can choose to
use Status or your Profile Name
to say more about yourself) and
BlackBerry makes it very easy
to decline a request or delete a
contact, which helps to stop any
bullying that might go on.
Something that has happened
to a lot of my friends is BRAPEing.
That’s when someone gets hold
of your phone, whilst it’s unlocked,
and uses your BBM account to
cause trouble by doing things like
broadcasting your PIN to all of their
contacts, sending an inappropriate
message to one of your contacts
or sharing private information with
other people. In my experience,
this happens so frequently that
people recognise certain things
as BRAPE and know to ignore
whatever has been said.
No-one ever really talks about the
dangers of BlackBerry in the same
way they do about things like
Facebook. I think that’s because
people my age know so much
more about it than adults…
BlackBerry Messenger (BBM)
BlackBerry Messenger is an instant messaging app just for
BlackBerry smartphone owners. It works like a private mobile
social network, where you can set your own status update
and profile picture, create groups and share images and
content with your fellow BBM contacts. With BBM, you can:
k Send and receive messages
in seconds, see when your
contacts are typing and
know when your messages
are delivered and read
k Scan barcodes to invite
new BBM contacts (every
BlackBerry handset has a
unique barcode – just
position your handset so
you can see the other
person’s barcode through
your screen and your new
contact will be scanned and
added to BBM)
k Share Facebook and
Twitter status updates
k Swap PINs to add BBM
friends quickly and easily
(PINs are unique eight-digit
letter and number codes
– similar to a phone number
– assigned to each
BlackBerry device)

Vodafone
Digital Parenting
57
Did you know?
Take action
1 FIND OUT about the
various features that are available
on a BlackBerry – BlackBerry
Messenger (BBM) is particularly
popular with young people,
for example
2 Make The MOST OF
BlackBerry Parental Controls
to restrict your child’s access to
certain features on the device,
such as BBM and location
services, if you’d rather they
didn’t use them. Simply follow
our step-by-step guide to setting
BlackBerry Parental Controls
on page 54
3 IF your child uses BBM,
encourage them to carefully
consider who they give their
BBM PIN to. While it might be
tempting to publish it on their
Facebook profile or ask a friend
to broadcast it to all their BBM
contacts, do they really want
so many people to be able to
contact them or pass their PIN
on even further?
4 SUGGeST that your son
or daughter sets a password
on their BlackBerry device
(to protect them from things like
BRAPEing) and downloads the
BlackBerry Protect app so that
if they lose their device (or if one
of their friends gets hold of it),
they can log in to the BlackBerry
Protect website and lock their
device to prevent anyone else
from being able to use it
k Create BlackBerry Groups
so that you can message
multiple contacts at once
(often called a ‘broadcast’)
k Share your location and
plan your schedule with
your contacts
k Invite and accept friends
via BlackBerry Tag by
simply tapping your
device against another
BlackBerry smartphone
For more information about BlackBerry Messenger, go to:
http://uk.blackberry.com/services/
blackberrymessenger/
5 exPlaIN to them why
they should ‘think before they
post’ – for example, if they
choose to include their photo
or name on their BBM profile,
it’s important that it’s appropriate
and if they make a comment
or share an image, it could be
forwarded on to other people
or saved and shared using
a ‘screen muncher’ app,
which might cause them
embarrassment or upset.
(Screen munching is very
popular among young BBM
users as it lets them take a shot
of whatever is on their phone’s
screen and then share it with
other people)
BlackBerry is
the most popular
smartphone brand among
12 to 15-year-olds
in the UK
(Source: Ofcom,
August 2011)
6 DIScUSS how messages
can be broadcast to large
groups of people very quickly.
Would they really want the
whole school seeing a message
or photo they’ve shared?
Could it embarrass or upset
them (or someone else)?
7 Make SURe your child
understands that although
BlackBerry Messenger offers
free messaging, it does use
internet data, which means they
might be charged if they go over
their contract allowance for such
data. Each BBM message uses a
small amount of data but, if they’re
a heavy user, it can add up
8 ShOW them how to make
the most of built-in controls
to do things like:
– Block someone in BBM (go
to the contact list screen and
highlight the contact, click
Menu then Delete Contact)
– Store BBM chat history
(go to the contact list screen,
click Menu, Options then
Save Message History)
– Leave a Group (go to the
contact list screen then BBM
Groups, click Menu, then
Leave Group and choose
Leave Group or Delete Group)
9 cONSIDeR potential
additional costs on ‘Pay as you go’
BlackBerry devices. If your child
has a ‘Pay as you go’ BlackBerry
(rather than a monthly contract)
and they want to use BlackBerry
Messenger, they’ll need to opt in
to the BlackBerry Internet
Service. If they’re a Vodafone
customer, for example, this costs
£5 and lasts for 30 days. It can
be set up by calling Vodafone
for free on 40035
10 ReaSSURe them that
they can come to you if anything
happens on BBM that upsets or
worries them
11 FIND further advice about
how to encourage your child to
use smartphones in a safe and
responsible manner on the UK
Safer Internet Centre website –
www.saferinternet.org.uk/
downloads/resources/
ParentTechBriefing/tech/
Parent_tech_briefing_
Blackberry.pdf

58
Vodafone
Digital Parenting
how to…
set up BlackBerry
®
app World content
Rating controls
TM
BlackBerry® app World is the official store
for BlackBerry® users to browse, download
and update third party applications (apps),
such as games and ringtones.
TM
Each item in the BlackBerry® App World storefront
is assigned a rating based on the audience that it is
intended for.
TM
You can filter what content you see in BlackBerry®
App World and lock your settings using a four-digit
password. Please refer to the boxout on the next page
for the Content Ratings descriptions.
TM
Step 1
Set content Ratings controls
a. On the home screen or in a
folder, click the App WorldTM icon.
b. Click ‘My Account’, then
‘Content Controls’.
c. Choose the type of content
you want to see.

Vodafone
Digital Parenting
59
Step 2
lock the settings
a. Click ‘Lock Settings’.
b. Enter your four-digit
password. Click ‘OK’.
c. Press the Menu key,
then click ‘Save’.
Step 3
change any of the settings
a. Click ‘My Account’,
then ‘Content Controls’.
Then select ‘Unlock’.
b. Type your four-digit password.
Click ‘OK’.
c. Then follow the process
previously outlined in Steps
1c, 2a, 2b and 2c.
Descriptions of content Ratings
Applications (Apps) distributed through BlackBerry® App WorldTM will be rated using the following criteria:
General is intended for all
audiences and will include:
Teen 13+ is intended for teen
audiences and might include:
k No violence
k Mild or infrequent cartoon,
fantasy and/or realistic violence
k No sexual content, situations
and/or themes
k No profanity and/or crude
humour
k No drug and/or alcohol
reference
k No simulated gambling
k Mild or infrequent sexual content,
situations and/or themes
k Mild or infrequent profanity
and/or crude humour
k Mild or infrequent references
to drugs and/or alcohol
k No user-generated content
k Simulated gambling
k No social networking
integration
Mature 17+ is intended
for mature audiences and
might include:
Adult 18+ is intended
for adult audiences and
might include:
k Intense or frequent graphic
cartoon and/or realistic violence
k Extreme depictions of graphic
violence, appropriate only for
or legally restricted to persons
of the age of majority
k Intense or frequent sexual
content, situations and/or
themes without nudity
k Intense or frequent profanity
and/or crude humour
k Intense or frequent references
to drugs and/or alcohol
k Social networking integration
k User-generated content
k Explicit references to drugs
or alcohol, appropriate only for
or legally restricted to persons
of the age of majority
k Gambling, appropriate only for
or legally restricted to persons
of the age of majority
Please note that BlackBerry will not accept apps with graphic sexual content, nudity or hate speech.
®
BlackBerry®, RIM®, Research In Motion® and related trademarks, names and logos are
the property of Research In Motion Limited and are registered and/or used in the US
and countries around the world. Used under licence from Research In Motion Limited.
www.blackberry.com

60
Vodafone
Digital Parenting
Ben Worthen of
The Wall Street Journal asks
What happens when toddlers
with an iPad?
More than half of the young children in the U.S.
now have access to an iPad, iPhone or similar
touch-screen device. For parents, their children’s
love of these devices raises a lot of questions.
By Ben Worthen of The Wall Street Journal*
k
ids for years have sat too close to the television for too long
or played hours of Madden on family room game players. But
pediatric neuroscientists and researchers who have studied the
effects of screen-time on children suggest the iPad is a different beast.
A young child will look away from a TV screen 150 times an hour, says
Daniel Anderson, a professor emeritus of psychology at the University
of Massachusetts. His studies over the past 30 years also showed
children have trouble knowing where on a TV screen to look.
A well-designed iPad app is more engaging because often the place on
the screen that a child touches is the same as where the action happens.
Many researchers hope this will help children learn. One study using an
iPod Touch and sponsored by the Joan Ganz Cooney Center at Sesame
Workshop found children 4 to 7-years-old improved on a vocabulary test
after using an educational app called “Martha Speaks.” The 13 5-yearolds tested averaged a 27% gain. A study using a different educational
app had a similar result, with 3-year-olds exhibiting a 17% gain.
In many ways, the average toddler using an iPad is a guinea pig.
While the iPad went on sale two years ago, rigorous, scientific studies
of how such a device affects the development of young children
typically take three to five years.
There is “little research on the impact of technology like this on kids,”
says Dimitri Christakis, director of the Center for Child Health, Behavior
and Development at Seattle Children’s Hospital.
The iPad and similar devices allow children to interact with technology
at a younger age than ever before. Tiny fingers not yet old enough to
manipulate a mouse or operate a videogame console can navigate
a tablet touch screen.
“Unfortunately a lot of the real-life experimentation is going to be done
by parents who now have young kids,” says Glenda Revelle, associate
professor of human development and family sciences at the University
of Arkansas.
Some parents readily share a tablet with their children, citing the
many apps marketed as educational tools. Some do not. Still other
families turn to it as a tool of last resort to entertain and appease
children on plane and car trips.
In the list of parental worries about tablet use: that it will make kids
more sedentary and less sociable. There’s also the mystery of just what
is happening in a child’s brain while using the device.
The brain develops quickest during the first few years of a child’s life.
At birth, the human brain has formed about 2,500 synapses – the
connections that allow the brain to pass along signals – per brain cell.
That number grows to about 15,000 per brain cell by age 3. In later
years, the number decreases.
The more television children watch during these formative years,
Dr. Christakis says, the more likely they are to develop attention
problems later on. The study was based on observation, not lab
research, he says. Other studies haven’t found a correlation. While he
hasn’t studied tablets and young children, he suspects the effect could
be similar – or perhaps more significant. “One of the strengths of the
iPad” – it is interactive – “may be the weakness,” Dr. Christakis says.

62
Vodafone
Digital Parenting
ITy
eal ck
R he
c
“It’s the world
they were
born into”
Gilly Longton, Orlando and Louisa
T
he second my two-year-old twins
Orlando and Louisa were born, their
picture was captured on my iPhone
and, within the hour, news of their arrival was
winging its way around the world. So it’s no
surprise that they are techno-savvy. It’s the
world they were born into.
If I want a moment’s peace when we’re out,
I let them ‘play with my iPhone’. They touch
the photos icon, play bits of video and scroll
through the pictures shouting the names of
friends and relatives they spot.
People are always amazed that they know
what to do with their tiny fingers, including
unlocking the phone!
Being twins, sharing is something we are
working on at present, so I even have an old
iPhone that I keep charged (with no SIM card)
so they can have one each for picture viewing.
We’ve downloaded the Dig Dig Digging app
because it’s my son’s favourite book by
Margaret Mayo and he loves that. I can also
find Peppa Pig on YouTube on my iPhone in
double-quick time with my eyes closed! Peppa
has saved my life on more than one occasion,
but it’s not something they watch every day.
Gilly Longton reveals how her toddler twins have
already figured out her iPhone and are making
early headway with their computer skills.
Like most parents, I would prefer them to
be playing with their toys, looking at books
or running about in the park than engaging
with phone apps but the digital age creeps
up on you and they absorb and mimic
your behaviour.
My laptop is constantly open on the kitchen
table – it’s where mummy “puts her busy
work”. Needless to say they wanted their own
“busy work” computers, so they now have
LeapFrog consoles with mini keyboards and
screens where they can tap out ‘guess the
letter’ games.
They also have an Oregon Scientific console
with game cards that slot in. They have to
touch the screen when the console asks
questions like “Where is the rainbow?”
and “What’s the first letter of the word
apple?” Most of it is a bit beyond them at
the moment, but they like the physicality of
playing with them.
Like most two-year-olds, they watch their
fair share of CBeebies. Their favourites
are Grandpa In My Pocket and anything
featuring Mr Tumble. We’ve looked around
the CBeebies website and it was a big hit.
It doesn’t yet have the same hold as TV,
although I expect that will change.
The CBeebies site is great because it gives
a subtext for parents so you know what skills
they are learning while they are playing each
game and the twins seem to get a real sense
of achievement from participating with their
favourite characters.
They also attend a Sure Start crèche
twice a week for two hours where they
are encouraged to use the computer for
basic mouse skills, colouring exercises and
matching games. Recently, they brought
home a computerised printout of their name
which impressed me no end and now has
pride of place on the fridge door.
All these things are fashioned like mini
laptops and I would be very surprised if we
get to five-years-old before they demand
a trip to the Apple store for their own ‘puter’
(although they won’t be getting one!).
Want to find out more
about the longton family’s
favourite technology?
www.bbc.co.uk/cbeebies
www.leapfrog.com
www.youtube.com

Vodafone
Digital Parenting
63
how to…
set up youTube
TM
Safety Mode
TM
youTube Safety Mode enable parents to
choose whether to limit content on youTubeTM
that might be unsuitable for their children,
even though it’s not against youTube’s
community Guidelines.
When you opt in to Safety Mode, videos with mature
content or that have been age restricted will not
show up in video search, related videos, playlists,
shows and movies.
Step 1
Go to safety preferences
Simply go to the bottom of any
page on YouTubeTM and click the
grey ‘Safety’ button to open the
preference setting.
Step 2
Turn Safety Mode
‘on’ or ‘off’
Choose to turn Safety Mode ‘on’
or ‘off’ and click on Save. If you turn
it on and you have a YouTubeTM/
Google account, you can sign in to
your account and lock Safety Mode
so that no-one else can change the
settings whenever YouTubeTM is
accessed from that browser.
Please note: While no filter is 100% accurate, YouTubeTM uses community flagging, hides
objectionable comments and uses pornographic image detection to identify and hide
inappropriate content. Safety Mode on YouTubeTM does not remove content from the site
but rather keeps it off the page for users who opt in.
www.youtube.com

64
Vodafone
Digital Parenting
Bruce Pilbrow is CEO of The Parenting Place in New
Zealand, a highly respected organisation for parents
and youth to access support, encouragement and
inspiration. Bruce is passionate about community
and the importance of getting the family unit right.
Hannah Dickson has edited Parenting magazine
since 2008. She has worked in magazines for
16 years and believes a good read can entertain,
inform and inspire. As the mother of two children,
she’s passionate about giving children a great start.
Digital
parenting…
from aberdeen
to auckland
P
arents all over the world are
asking similar questions
when it comes to their
child’s digital spaces. What are
the benefits of technology for
my son or daughter? Are there
any potential risks we should be
aware of as a family? How can I
get more involved in what my kids
do on their computer, mobile and
other devices?
Digital Parenting invited The
Parenting Place, a leading parenting
organisation in New Zealand, to tell
us how it advises parents of
younger children about technology.
The Parenting Place works
closely with Vodafone in New
Zealand to help young people
and their parents navigate the
ever-changing digital world.
Together, The Parenting Place
and Vodafone NZ produced
Connected, a book encouraging
young people to think carefully
about how to keep their internet
and mobile phone use in balance
with the rest of their lives.
The Connected Roadshow saw
presenters from The Parenting
Place travel throughout New
Zealand encouraging parents
to become better coaches
and mentors and raise great
‘cyber citizens’.
how to help under
10s make the most of
technology and avoid
the pitfalls
Technology already plays an
important role in parents’ lives.
Many of us are even announcing
our child’s birth, first words and
first steps online, so it’s not
surprising that right from the time
our kids start to interact with
the world, that world is digital.
With entertainment, learning
and socialising now done
through mobiles, computers
and other gadgets and devices,
young people simply live in
a connected world – they
understand and are completely
at ease with technology and
they love it. Even as toddlers,
their reaction to digital devices
is intuitive. But that doesn’t
mean they don’t need guidance.
As with any area of life, kids need
their parents to be one step
ahead of them.
At The Parenting Place
(www.theparentingplace.com)
we’re committed to providing
support and encouragement to
parents at every stage of your
parenting journey – whether you’re
the parent of a toddler, a tween
or a teen.
In this short guide for Digital
Parenting, we offer advice to
parents of children aged up to
ten-years-old.
A warm and creative family life is
a great start to any childhood and
we recognise that technology
plays a major role in enhancing
your child's learning potential and
social skills.
conversation starter
highs and lows
Playing ‘highs and lows’ of the
day is a great way to encourage
kids to talk about what’s going
on in their life and get an insight
into their thought processes and
feelings. It’s also useful to have
the same conversations about
their digital lives. What’s making
them feel good? Does anything
surprise or worry them? What
haven’t they understood?
We believe that the key to
harnessing the potential of the
digital world and minimising its
potential risks is to be proactive
and interactive. Rather than
simply relying on technology as
a cyber-sitter, it pays to see it
as a launching pad for other family
activities and interactions.
To help you along the way, we’ve
put together our pick of the ways
your family can engage with the
digital world.

Vodafone
Digital Parenting
65
Brought to you
by The Parenting Place
www.theparentingplace.com
Get
playing
We recommend
Let’s face it, games are hugely
entertaining. The good news is
that there is evidence to suggest
they can also have an educational
benefit – playing games can
speed up reaction times, increase
spatial visualisation skills and
expand multi-tasking and
co-ordination skills.
On the downside, some games
might not be appropriate for your
child (if they contain violence or
adult content, for example) and
playing games can be addictive
and isolating for some children.
The best way to make sure that
the games your son or daughter
is playing are age appropriate and
safe, is to play with them. As you
play together, talk to them about
what they are seeing and hearing
and give them a context and a
realistic expectation about what
hanging out in a digital world
involves – you should explain
why some games might not be
suitable for them and encourage
them to take notice of age ratings,
for example. You might also
want to use Parental Controls on
games consoles to help prevent
them from playing things like
violent games.
conversation starter
www.funbrain.com
Part of Pearson’s Family
Education Network, Funbrain
offers free educational games,
online books and comics,
including kids’ favourite ‘Diary
of a Wimpy Kid’.
www.sesamestreet.org
Fans of the popular TV series
can play games, watch videos,
find recipes and do much more
on the Sesame Street website.
www.uptoten.com
UpToTen offers over 1,000 age
appropriate learning games for
kids aged up to ten.
www.nickjr.com
Children can enjoy games,
crafts, colouring pages and lots
more starring their favourite
Nick Jr characters like Dora the
Explorer and Backyardigans.
Brain gain
Even a child with all the latest
tech gadgets lacks a piece of
equipment that you have owned
for years – a properly functioning
pre-frontal cortex. That’s the part
of the brain that handles risk
assessment and social behaviour
and researchers say it isn’t
working properly until a person
reaches their mid-20s.
Get in
the know
Kids are sponges when it comes
to new information and it’s
amazing what you can show your
son or daughter on the internet.
The very best of the world’s
artistic and scientific institutions
are on the Web and you can
easily find videos that will bring
most topics to life. When
something sparks their interest,
take it to the next level online and
engage in a subject together.
Got a kid who likes frogs?
Head to the BBC website where
Sir David Attenborough can teach
them about everything from the
freezing North American wood
frog to the poison dart frog.
Be prepared though, once they
find their favourite video, there’ll
be many, many repeat views.
Online research doesn’t have to
end with the computer – it can be
a great launching pad for other
family activities. If you’re planning
a family holiday, for example,
Google is a great place to start.
Sit down with the kids and
research the possibilities. Start
big with their crazy dreams, then
get specific with plans and maps.
So, while your children may
be bright, clever and intuitive
when it comes to technology,
you have the instincts, wisdom
and risk-assessment that they
won’t have for a few more years!
You need to be their coach
and guardian, drawing on your
parenting skills, not just your
technological ones.
We recommend
www.google.com
The best place to start – simply
search on a keyword or phrase.
www.bbc.co.uk
A one-stop shop for everything
from nature to news.
www.factmonster.com
A great reference site that’s
perfect for homework projects.

66
Vodafone
Digital Parenting
Brought to you
by The Parenting Place
www.theparentingplace.com
Get
creative
While there has been a lot of
debate over whether technology
enhances or limits kids’ creativity,
there’s no doubt that you can
have plenty of fun with your family
online. The key is to mix it up a bit.
Do not use this logo in applications where the size is smaller than 1.75” wide.
Use the non-lion cub versions instead.
We recommend
wemakestories.com
This story-creation site lets kids
aged 6–11 make their own
comic books, pop-up books
and treasure maps.
A love of music is a great
foundation for future education –
rhythm, patterns and movement
can help with reading, number
basics and motor skills.
Even if you’re not a musical genius
yourself, you can go online to
share favourite musical moments
from your youth, discover ways to
build a drum or compose a new
hit on a virtual guitar.
Get your child to re-tell a favourite
family anecdote or memory,
then write and illustrate it together
on a story-writing website or app.
Another time, print out some
colouring pages from your
child's favourite cartoon website,
get out every crayon in the
house and colour together the
old-fashioned way.
Get
musical
www.crayola.com
The Crayola website provides
over 1,000 colouring pages,
crafts and lesson plans.
We recommend
melodystreet.com
MelodyStreet is full of colourful
characters that gently teach
children about music through
storytelling, games, and, of
course, music.
www.sfskids.org
The San Francisco Symphony
has created this interactive site
to teach kids about music and
musical instruments.
www.creatingmusic.com
Kids can compose music, play
with musical performance and
try out music
games and music
puzzles here.
Jargonbuster
Apps are small software
programmes that sit on mobile
devices, like smartphones. They
enable to you to find information,
play games and much more.
Find out more about apps on
page 36 of Digital Parenting.
conversation starter
kidsblogs.
nationalgeographic.com/
littlekids/
National Geographic’s activities
and videos introduce preschoolers to the wider world.
Be a role model
You can be sure your children
will be watching your digital habits
when it comes to online safety
and balance so practice what
you preach. Juggling work and
time with the kids is really tough
but if you can try to find some
time when no-one in the family
is using technology that would
be a good way to show that it is
possible! Put down your laptop
or mobile when you’re eating
dinner or watching TV together
– if they see you constantly
emailing, texting or on Facebook
at home, they might be less
accepting of the boundaries you
set for them.

Vodafone
Digital Parenting
67
how much is too much?
Parents often wonder if their kids
are having too much ‘screen time’.
There is no precise answer to the
question ‘How much is too much?’
but it’s useful to consider what else
they are doing. Are they also doing
their homework, chores around
the house, getting enough sleep,
participating in sport and spending
time with family and friends? It’s all
about balance.
It’s a family thing
Children are ready to learn about
keeping themselves safe on the
internet as soon as they are ready
to use the internet.
conversation starter
Safe and sound
We don’t share the keys to our
house with anyone other than
family and we shouldn’t share
our passwords and PIN numbers
with anyone else either – not
Get
connected
Talking to grandma and grandad
or faraway friends is a great way
for kids to develop important
relationships and learn
appropriate behaviours via
webcam and smartphones.
Video chat tools like FaceTime (on
the iPhone and iPad) and Skype
are also helpful if a parent has to
be away for work. One study
found that children as young as
17 months who were physically
separated from a parent gained
reassurance from the video
presence of that parent.
Where once you might have sent
postcards to your child when you
travelled, try sending a daily video
from your phone – show your
hotel room, your breakfast and
your taxi ride to a meeting.
Your kids can return the favour
by sharing something about their
day. Don’t completely ditch
sending postcards though – they’ll
always enjoy getting something
through the post too.
even our friends. Explain to your
kids that keys and passwords are
the same in the sense they
protect what is private, valuable
and personal.
We recommend
www.google.com/chat/video
Video chat for free from
Google Mail and iGoogle.
www.skype.com
Skype offers free internet calls.
www.apple.com/mac/
facetime/
Have face-to-face video calls
with friends and family on the
iPhone and iPad.
While obvious
precautions,
such as
Mon
installing
Parental
Computer
Controls and
keeping the
TV
computer in
Mobile
room that the
whole family
Video Games
uses are vital,
Total
it’s important
that you
discuss as a family why you’re
setting certain rules and
boundaries. If your son or daughter
has a smartphone or another
internet-enabled mobile device like
an iPod touch, they could be online
anywhere and at any time, so make
sure you include some rules about
them too.
You could work together to create
a family agreement, motto or
contract about your digital lives,
so that everyone feels part of the
process – here’s an example to get
you started. And, even if you
don’t want to create a formal family
agreement, these Action Labs can
be a good starting point for a family
discussion about technology.
Action lab 1
Discuss as a family how much
‘technology time’ is right for you
and use this chart to record the
hours each of you is spending in
front of a screen. When you’ve
monitored it for a week or two,
sit down together and decide
whether you need to make some
changes to your routine
Tue
Wed
Thurs
Fri
Sat
Action lab 2
As well as, not instead of, is the
key message. Technology is a
key part of your child’s life, but it’s
not their whole life. It can enrich
your family life, but does not in
any way replace your children’s
most vital resource – you
Our screen time agreement
In our family:
k ask before we use the computer or games console
We
k We let our parents know our passwords – but no-one else
k We don’t go on any new websites or play any new
games without mum or dad’s permission
k We agree to get off the computer or games console
as soon as our time limit is up
k We never give out personal information – such as our last
name, address or telephone number – on a website
k We tell an adult if we see something on screen that makes
us feel uncomfortable, scared or sad
k We have rules about how, when and where we can use
our mobile (e.g. switching it off at school and after bedtime)
k We understand the house rules are to protect us and
keep us safe
Sun

68
Vodafone
Digital Parenting
How to…
make the most
of Windows 7
Parental Controls
®
With so many families having the Microsoft®
Windows operating system on their home
computer, Digital Parenting takes you through
the built-in Parental Controls that Microsoft®
offers in Windows®7.
As a parent, you might be worried about the amount
of time your son or daughter spends on the computer
and the kind of games they access.
With Parental Controls in Windows®7, it’s easy to
supervise your child’s PC use without having to peek
over their shoulders.
You can set specific time limits on your child’s
computer use (e.g. set different logon hours for each
day of the week so, if they’re logged on when their
allotted time ends, they’ll be automatically logged off).
Plus, you can prevent them from playing games that
you don’t think are appropriate for their age.
To help keep communications open, the Parental
Controls icon is always visible so children know when
the feature is in use.
Step 1
Turn on Parental
Controls
First, make sure that your
child has a standard Windows®7
user account.
Open Parental Controls by
clicking the ‘Start’ button, click
‘Control Panel’, and then, under
User Accounts and Family Safety,
click ‘Set up Parental Controls’
for any user. If you’re prompted
for an administrator password or
confirmation, type the password
or provide confirmation.
Click the user account that you
want to set Parental Controls for.
If you haven’t set one up yet,
click ‘Create a new user account’.
Under Parental Controls, click
‘On’, enforce current settings.
If Windows® Live Family Safety is
installed on your computer, you
will see a sign-in page and there
is no need to continue with Steps
2–4 of this tutorial.

Vodafone
Digital Parenting
69
Step 2
Set Time Limits
Click ‘Time Limits’. In the grid,
click and drag the hours you want
to block or allow. Click ‘OK’.
Step 3
Choose which games
children can play
Click ‘Games’, then choose one
(or a combination of) the following
four options:
a. To block ALL games, under
Can [person’s name] play
games?, click ‘No’.
b. To block games by age
ratings, under Can [person’s
name] play games?, click
‘Yes’. Under Block (or allow)
games by rating and content
types, click ‘Set game ratings’.
Under Which ratings are OK for
[person’s name] to play?, click a
ratings level.
c. To block games by content,
under Can [person’s name]
play games?, click ‘Yes’.
Under Block (or allow) games
by rating and content types,
click ‘Set game ratings’.
Under Block these types of
content, select the content
types that you want to block.
d. To block specific games,
under Can [person’s name]
play games?, click ‘Yes’.
Under Block (or allow) any
game on your computer
by name, click ‘Block’ or
‘Allow specific games’. In the
alphabetical list of games,
find the game that you want
to block, and then select
‘Always Block’.
Step 4
Allow or block
specific programs
Click Allow and block specific
programs. Click [Person’s name]
can only use the programs I
allow. Select the programs that
you want to allow. If the program
you want doesn’t appear in
the list, click ‘Browse’ to locate
the program.
Windows Live® Family Safety
Windows Live® Family Safety lets you choose what your children see and who they talk to online and get reports of their online
activity, as well as set the time and game restrictions as shown in this tutorial. You can find more information and setup instructions
at http://familysafety.live.com/getstarted
For further information about Parental Controls for Windows®7
and Windows® Vista®, go to:
www.windows.microsoft.com/parental-controls
Family safety options are also integrated in the Windows Live® products,
Hotmail®, Messenger® and Spaces®:
http://familysafety.live.com/getstarted
and family settings are available for the Xbox® and Xbox 360®:
www.xbox.com/familysettings
Find out more about online safety and privacy at:
www.microsoft.com/security
www.microsoft.com

70
Vodafone
Digital Parenting

Vodafone
Digital Parenting
“We used our
common sense”
Are you worried about the amount of time
your son or daughter spends in front of a screen?
You’re not alone. We spoke to Marketa and
Mehjoub Sahraoui about the ground rules they
have set for their children’s digital world.
M
arketa and Mehjoub Sahraoui
have two children – Aya (10) and
Adam (8). They are both very active
and are keen swimmers but they also enjoy
electronic games.
While their parents recognise the enjoyment
they get from online gaming, they worry about
how much time the children, especially Adam,
spend in front of a screen.
“We notice sometimes that if Adam plays
Wii in the evening, he will go to bed thinking
and talking about the game and he will wake
up thinking about the game,” says Marketa.
“We don't like this as the game seems to take
over his mind. It's not right.”
Setting limits
Marketa and Mehjoub have tried to set some
limits for the children. Online gaming and Wii
are restricted to a couple of hours a day over
the weekend, with the computer only being
used for homework during the week.
“We used our common sense,” explains
Marketa. “We decided that these limits were
sensible and fair – even if our children might
not have the same opinion!”
Mehjoub admits that they end up being flexible
though. “They can have extra time playing
games as a treat for some good work or good
behaviour or on special occasions.”
As well as time limits, the Sahraoui’s have set
Parental Controls on their laptop and they also
make sure they know what the children are
doing online.
“We keep checking with the children when
they’re on the computer – it’s mainly Habbo
and Club Penguin, which we are OK with.”
looking ahead
Marketa and Mehjoub know that Aya
and Adam would like to have access to
other technologies.
71
lITy
Rea eck
ch
The Sahraoui family
“They would both love their own email
addresses, mobile phones and computers,
but we don’t feel they need them until they
are older. Aya will probably get a phone
when she starts secondary school though,”
comments Marketa.
Aya and Adam are pretty vocal when it comes
to the limits on their gaming.
“Sometimes it isn’t fair!” says Aya.
“I feel upset because there are rules about it.
I would like to play more, especially with my
friends,” adds Adam.
But that doesn’t stop mum and dad feeling
that the rules are important.
“On the whole, the children have got used to
the limits and understand why they’re there –
that doesn’t stop them asking to play on
weekdays though!”
Want to find out more
about some of aya and adam’s
favourite technology?
www.clubpenguin.com
www.nintendo.com
www.habbo.com

72
Vodafone
Digital Parenting
Digital
grandparenting
What do
grandparents
need to know
to help young
people stay
safer online?
Many of the more than 14 million
grandparents in the UK are actively
involved in their grandchildren’s lives.
Whether they’re a now-and-again
babysitter, a regular carer or even
if they live many miles away,
what role can they play in keeping
their beloved grandchildren safer
in their digital world?
F
acebook, smartphones
and tablets aren’t just for the
young. Lots of grandparents
are using the internet and other
digital technologies to support their
hobbies, build friendships and stay
in touch with their families.
In a survey conducted by
Vodafone in 2011, a tenth of
the UK-based grandparents
interviewed said they use
technology every day to make
contact with their grandchildren
and more than a quarter (29%)
revealed that they might feel
isolated from their family if they
didn’t have access to the internet.
From text messages and email
to webcams and sharing photos
on social networking sites, it’s all
helping to bring grandparents and
grandchildren closer.
For the millions of grandparents who
help look after their grandchildren,
there are other reasons why
technology simply cannot be
ignored. Whether they’re in
charge for a few hours, while
mum and dad are out for the
evening, a weekend here and
there or every day while the child’s
parents are at work, it’s important
that grandparents understand
the kind of gadgets and websites
that young people enjoy so that
they can support them and help
them stay safer when they’re in
their care. And with the rise of
smartphones like the iPhone and
BlackBerry giving young people
a mini-computer in their pocket
24/7, it’s even more important
to know what’s going on.
Even the most tech-savvy
grandparents might have concerns
about what their grandchildren
are doing on the internet, mobiles
and other devices and, when it
comes to the times that they’re

Did you know?
Vodafone
Digital Parenting
73
The childcare provided
by grandparents
in the UK has been valued
at £3.9 billion
(Source: Grandparents Plus)
‘Grandparents’ checklist
Here are a few tips to help you get more involved in your
grandchildren’s digital lives…
Take an interest in how your
grandchildren use digital
technologies – talk to them
about their favourite websites,
hobbies and games and who
their online friends are
Make the most of tools
like Parental Controls on
computers, mobiles and
games consoles and safety
options on Google and other
search engines for when they
are at your house – take a look
at our ‘How to’ guides
for more information
DO fun stuff together, like
playing games on their Wii or
watching TV programmes on
BBC iPlayer, and ask them to
show you the websites they like
– they’ll no doubt enjoy sharing
their tech know-how with you
Talk to them regularly about
their experiences in the digital
world (both good and bad),
so that they can build their
confidence and know they can
turn to you if something upsets
or troubles them
“It’s normal to worry about your
grandchildren and the digital
world,” says Geraldine Bedell,
editor of Gransnet, the social
networking site for grandparents.
“For one thing, young people
might think they are better
with technology than we are –
it’s one of the few areas where
our wisdom is not in demand.
For another, most grandparents
want to be the fun people in the
family, not the boring old heavyhanded makers of rules.”
Grandparents’ digital concerns
often mirror those of their own
children. Of the grandparents
who spoke to Vodafone, around
a quarter are worried that their
grandson or granddaughter
could be meeting strangers online
(25%) or accessing inappropriate
content on the internet (24%).
Other concerns might include
young people giving away too
much personal information online,
being bullied and spending too
much time in front of a screen.
For the great majority of kids
for the vast majority of the time,
the digital world will be a source
of harmless fun, creativity and
learning, so it’s important to stay
upbeat and positive about it.
At the same time, grandparents
can play an incredibly important
role – as an extra pair of eyes and
ears, a guide and a confidant.
If you’d like to pass this
article on to your child’s
grandparents, simply go to
www.vodafone.com/parents
to save it as a PDF that you
can email or print.
ReMeMBeR, even
eNcOURaGe them to
share any worries or difficult
experiences with an adult
they trust, such as a parent,
teacher or you – some children
find it easier to talk to a
grandparent than other adults
so they’ll appreciate your offer
of support
under the grandparents’ roof, it
can be particularly tricky knowing
what rules are already in place
and how to help if something
goes wrong.
Take the things you might
DON'T wait until something
FIND OUT from their
parents what technology rules
they have in place at home
(e.g. how much time they are
allowed to spend on the
internet or their games
console) so that you can also
stick to them when your
grandchildren are with you
– your son or daughter might
not have even thought about
such rules (in which case,
giving them a copy of this
magazine might be a good
way to get the conversation
started) or they might just
have forgotten to tell you
about them
PUT passwords or PINS on
your own computer, mobile
and other devices if you think
your grandchildren might use
them when they come to visit.
Make sure your grandchildren
don’t know your passwords or
PINs (e.g. your Wi-Fi password
or mobile PIN) as they might
be tempted to break the rules
already be teaching your
grandchildren in the real world
and apply them to the digital
world – like the importance of
being kind and considering
other people’s feelings
very young children use
technology so it’s never too
early to encourage them to
use it safely and responsibly…
it’s better to get them into
good habits as quickly
as possible
goes wrong – help them
develop the skills they need
to take care of themselves
(just as you would if you were
teaching them to cross the
road by themselves)
IF you discover something
that worries you, it might be
difficult to know what to do
but it’s better to take steps
to find out more rather than
ignore it. You could start by
talking to your grandchild
and agreeing with them what
to do next, such as talking
to their parents. If you’re
still worried, you can email
The Parent Zone for advice at
help@theparentzone.co.uk
haVe a good look through
the rest of this magazine –
it contains lots of important
information but we
recommend you start with our
Spotlight on Age (page 6) and
Spotlight on Digital Spaces
(page 10) articles

74
Vodafone
Digital Parenting
exPeRT VIeW
Geraldine Bedell
A former feature writer for
the Observer and columnist
for the Independent on
Sunday, Geraldine Bedell
is the editor of Gransnet.
She writes and broadcasts
widely on grandparents
and the second half of life.
Think technology
baffles grandparents?
Think again.
Geraldine Bedell of Gransnet reveals
how online forums are liberating
and empowering grandparents all
over the UK.
www.gransnet.com
Far from being parked in the
corner, many grandparents are
busier than ever – working,
volunteering and looking after their
elderly relatives as well as their
grandchildren – and generally
being what one gransnetter calls
“the jam in the sandwich”.
So the stereotypes are out of date
(in both directions, in fact, because
knitting is now highly fashionable
among artistic young people).
Given that Skype, Facebook and
photo sharing have opened up
new ways to keep in touch with
your family, it’s not surprising that
grandparents have been tempted
to embrace technology. And like
everyone else, once they’ve
dipped a toe in the water, they
tend to be seduced by the wealth
of experiences available.
“S
o, what do they talk
about? Knitting?”
This is one of the most
common responses when I tell
people I edit Gransnet, the leading
social networking site for
grandparents.
Despite all the evidence to the
contrary – despite the fact that
most people know at least one
hale and hearty grandparent –
the image of grans is still of little
old grey-haired ladies quietly
occupying themselves with
harmless handicrafts.
“Are there enough of them online?”
is the other question I regularly get
asked. In fact, over-65s are the
fastest-growing age group on the
internet and they spend more time
logged on than anyone else.
And half of all grandparents are
younger than 65 anyway (10%
of them are under 50).
Like other thoughtful adults,
though, grandparents worry
about aspects of their
grandchildren’s use of digital
technologies. Are they spending
too much time online? What are
they seeing? Do their parents
look up from their own laptop or
mobile often enough to notice
that they’re playing violent
computer games? What are their
own responsibilities here, as
grandparents?
So there are plenty of incentives
to find out more, not only so they
can engage in conversations
about being safe online with some
authority, but also to discover
what else we can get out of the
various devices on which we are
increasingly dependent.
“you know that no-one
will judge you online.”
You can find Gransnet at: www.gransnet.com
If we don’t talk about knitting
(mainly), what do we talk about
on the Web? Quite a lot of the
time, things you’re not supposed
to discuss in polite company:
politics, religion, sex, bowels,
mammograms, difficulties in our
relationships. There is stuff you
can say anonymously on a forum
that you could never mention
anywhere else.
“All the things we’ve bottled up
for years now have a safe outlet,”
comments one of our users. “You
know that no-one will judge you.
Gransnet is the only place I have
ever been able to express my true
feelings about my mother.”
Such confidences tend to create
an atmosphere of support and
loyalty because once you’ve been
entrusted with someone’s secrets,
hopes and disappointments, you’re
bound to feel concerned for them.
The most surprising aspect of
Gransnet to me, after a year of
existence, is the complexity of our
users. Of course I’m complex, but
a lot of the time we don’t see other
people as having the same hidden
depths. And perhaps this is
particularly true of anyone over 50.
There is a resistance to thinking
about the middle aged and old as
multifaceted, not least because
of persistent ageism. There was
recently a discussion about
loneliness on the site, and a
number of the funniest, most lively
gransnetters admitted to being
lonely some of the time. You just
wouldn’t have known.
The ways in which we define and
pigeonhole people in the real
world don’t apply online and, for
some gransnetters, that is a real
liberation. If they don’t want to
tell the rest of us – or don’t want
to tell us until we’ve got to know
how forceful and interesting they
are – that they walk with a stick,
they don’t have to.
Not only are gransnetters the sum
of all our (now quite long-lived)
parts, but we’re also a pretty
diverse bunch – bonded by our
love for our grandchildren, but
beyond that, living all over the
country, at different stages of life
and with a lot of different attitudes.
So we’re not easy to categorise.
Our members are pretty diverse
politically, as in everything else, but
there are certain causes that broadly
unite us. It is a truism that women
become invisible as they age –
one of the common complaints on
Gransnet is that older people find
it hard to make their voices heard,
particularly to politicians and
the media – but thousands of us
complaining on the internet is a
bit more difficult to ignore.
One of the most persistent
debates on our forums has been
about ageism in hospital and the
lack of dignity with which older
patients are treated. We managed
to get both the Minister of State
for Care Services, Paul Burstow
and the Shadow Minister for Care
and Older People, Liz Kendall in
to address these concerns directly
to gransnetters in live Web chats.
“Gransnet is the best
help button ever.”
So, digital grandparenting has
opened up a much broader range
of interests for many of our members,
who are, generally speaking,
enjoying a phase of life that has
never existed before: post-children
but pre-old age and in a relatively
long period of health and activity.
We hear a good deal about the
ageing population, but what we’re
really seeing is an extended middle
age, when it’s perfectly possible to
be a grandparent yet to be more
connected to the rest of the world
than you’ve ever been before.
From a starting point of wanting to
connect with their grandchildren
and follow what they’re up to,
grandparents are discovering
a whole range of interests online.
All of human life is on the internet
and a fair bit of it is on Gransnet.
“I love this forum. Where else can
you get advice about dentures?!”
one member posted recently.
“Gransnet is the best Help
button ever,” commented another.
“Someone always seems to have
the answer.”
Including, I am glad to say, about
knitting.

Vodafone
Digital Parenting
ExpErt viEw
Sonia Livingstone
Sonia Livingstone of the
London School of Economics
and Political Science is Director
of the EU Kids Online network.
77
Having spoken to thousands of parents and
children for the EU Kids Online studies in recent
years, Professor Sonia Livingstone highlights the
growing concern about young people accessing
sexual images online.
www.eukidsonline.net
C
hildren, internet,
pornography – it’s an
explosive mix of words and
it makes a lot of parents anxious.
The newspaper headlines
screaming about a porn-addicted
generation doesn’t help matters,
especially when many parents feel
out of their depth dealing with new
and complex technologies that
didn’t exist when they were growing
up. So what is really going on?
31%
of parents of 9 to 16-year-olds
‘worry a lot’ about their child
seeing inappropriate content
on the internet.
There’s no doubt that
pornography is easier to obtain
than ever before, much of it is
more graphic, and some of it
is more violent or degrading.
Comparisons with the ‘top shelf’
magazines or videos that used
to be passed around in the
playground don’t really capture
today’s reality of being able to find
explicit hard-core sexual or violent
content at a single click on the
internet, without having to ask
anyone and without leaving a
trace (if you know how to delete
your history and cookies, which
many children do).
But that doesn’t mean kids are all
looking at porn all the time. First,
you do have to go looking for it –
the days have mostly gone when
sexual or violent content arrived
unwanted in your email inbox, or
from mistyping a search term, or
as a pop-up on your screen when
you’re looking for something else.
In response to considerable
public disquiet and with some
Government prompting, the
industry seems to have sorted this
out for the most part, at least on
commonly used websites.
But kids will go looking for it.
There will be a craze at school
(“Have you seen this site?”) and
off they go. After all, children love
exploring the internet (especially
going where they are told not to
go) and, once they are into their
teenage years, we’d expect
curiosity about sexual matters.
Some of them, however, will find
rather more than they bargained
for; more too than their parents or
welfare professionals think they
should see.
just what they had seen, the results
included 8% who said they had
seen nudity online, 6% who had
seen images of people having sex,
6% who had seen people’s genitals
and 2% who had seen violent sexual
images. Interestingly, research
suggests that pornography is more
likely to be harmful if it is abusive or
degrading to women. That makes
sense – arguably, we should be
more worried about violence or
hostility on the internet than about
sexual content.
So is there a problem? Parents
are certainly concerned. The EU
Kids Online survey of 1,000 British
children and parents shows that
31% of parents of 9 to 16-yearolds ‘worry a lot’ about their child
seeing inappropriate content on
the internet. And about the same
number (30%) of parents of teens
worry about this as do parents of
younger children (32%).
Even so, risk is not the same as
harm – indeed, risk refers to the
probability of harm, and that
probability may be low, depending
on the child’s circumstances.
So being exposed to pornography
may not always be harmful:
among those who saw sexual
images online, only a quarter
said they were upset by this, for
example. It’s difficult to know if
more have seen porn than admit
to it and even harder to know
whether more are upset or
harmed in some way.
The children’s survey responses
document the extent of the
problem clearly. Around one
quarter of 9 to 16-year-olds said
they had seen sexual images
in the past year – although
interestingly, 16% had seen them
on TV, film or DVDs, while 11%
had seen them on the internet,
10% in magazines, and 5% on
mobile phones. So the internet is
not the only source of pornography.
1/4
A quarter of 9 to 16-year-olds
have seen sexual images in
the past year – more so on TV
and film than on the internet.
Among those who saw sexual
images online, four in ten of their
parents thought they had not,
suggesting that parents may not
recognise what’s happening. When
we asked the 11 to 16-year-olds
But even a minority of children is
a lot of children. Also, the children
who are more upset by seeing
online pornography tend to be
younger – suggesting they are too
immature for, or unprepared for,
such images – and are more likely
to be girls, which hints at a deeper
concern over sexual expectations,
or even sexual pressure, to look
and act in certain ways. It’s also
possible that the boys’ bravado
covers up an anxiety about social
pressures on them – we just don’t
have the evidence for this yet.
So it seems reasonable for
parents to expect the industry to
do more to stop the most explicit
or violent pornography being
available to children (and
remember that children may think
that images of consensual sex
are violent – certainly much
pornography includes little, if any,
context of sex in a respectful
relationship). Pornography is not
easily accessible to children in
libraries, on television or pasted
on bus stops – the public
environment is managed by
other means. But the internet
is, in many ways, regarded
and used as a public resource
and pornography simply has
no place in children’s play and
learning spaces.
1/2
Only around half of parents of
9 to 16-year-olds have installed
filters or Parental Controls
on their child’s computer.
But it also seems reasonable that
parents should do more to install
filters or Parental Controls on their
children’s computer. My survey
shows that only 54% of the
parents of 9 to 16-year-olds do
this already. Many parents say
they don’t know which filter is
best, or how it works, or how
to install and use it.
Much more work is needed on
the part of industry to ensure all
parents know about easy-to-use
and effective filters. In fact, many
think it would be far easier if these
were pre-installed or included with
virus and spam prevention tools
– especially given the proliferation
of devices by which children now
go online.
Of course, some kids will still
go looking for pornography,
and some will find it by accident.
But harm depends on the age
and maturity of the child.
So parents should be provided
with effective tools if they wish to
use them and they should make
an active choice about the use
of filters in the best interests
of their child.

78
Vodafone
Digital Parenting
ExpErt viEw
Dr Linda Papadopoulos
Dr Linda Papadopoulos’ 14-year career
as a research scientist and practising
psychologist has led to her work being
published in some of the most wellregarded academic journals and given
rise to a high profile media career.
How are young
people affected by
www.drlinda.co.uk
sexual images
in the media?
Leading psychologist Dr Linda Papadopoulos
highlights the consequences of the sexualisation of
children and teenagers and suggests how they might
learn to navigate our increasingly complex world.

Vodafone
Digital Parenting
i
feel in many ways that I’m part of the
‘lucky’ generation when it comes to sexual
politics. My mum went out to work but
she didn’t exactly burn her bra; I simply grew
up surrounded by the belief that my worth
was based on who I was, my talents and what
I did with them.
I was aware of the media, of course, but even
though it feels like yesterday, the internet didn’t
even exist, teenage magazines were in their
innocent infancy and sex was a really big deal.
We had our own version of the pressures all
teenagers face – discovering our emerging
selves while wanting to be liked, to be clever
and to be popular, if at all possible – but I feel
we had just that bit more time and space in
which to find out who we were.
When I was asked by the Government to
look at the relationship between sexualisation
and growing violence towards women, I truly
wasn’t prepared for what I would find.
Why did it feel like we had taken so many
steps backward in terms of sexual equality
among young people and healthy sexuality?
How had rape scenes become a normal part
of video war games? Why were so many
girls having breast enlargement surgery as
teenagers and what possessed a girl to sell
her virginity on eBay? Were teenagers just
different today and growing up more quickly
or was something else going on?
what is ‘sexualisation’?
Many of us in the ‘lucky’ generation are
now parents and it feels like we’re just
now starting to wake up to what is going
on with our children and the impact of
premature sexualisation.
Simply put, sexualisation is the imposition
of adult sexuality on to children and young
people before they are capable of dealing
with it mentally, emotionally or physically.
While girls are valuing themselves in
terms of how sexually desirable they are
to boys, boys are feeling the pressure to be
hyper masculine.
“there is a growing body of
evidence that suggests that
sexualisation is having a profound
impact on our children’s
emotional development
and how they develop their
sense of identity.”
Kids are learning how to have sex from
pornography and we live in a world that is
more saturated by images than at any other
time in our modern history.
Behind every image lies a message about
expectations, values and ideals. Right now,
those images more often than not present and
perpetuate a world where women are revered
and rewarded for their physical attributes.
Gender stereotypes are back in fashion and
to object is often to be accused of lacking a
sense of humour or proportion.
There is a growing body of evidence that
suggests that sexualisation is having a
profound impact on our children’s emotional
development and how they develop their
sense of identity. Young people have a
natural, healthy interest in sex. But when their
developing sexuality is moulded to fit adult
stereotypes, this can compromise that healthy
developmental process.
Children no longer have the time and space
to extend their own understanding as images
and constructs are literally ‘in their face’ on a
daily basis, often before their minds are ready
to know how to interpret or process them.
Instead of putting children in control of their
sexuality, we are in danger of isolating them
from it altogether.
what are the consequences?
The serious negative consequences
associated with the sexualisation of children
is becoming ever more clear in areas of body
confidence, ambitions, low self-esteem, sexual
harassment, abuse within teen relationships
and views on sexual violence.
For more information about Dr Papadopoulos’ review go to: www.drlinda.co.uk
79
A study in America found a direct correlation
between children’s exposure to sexual content
on television and teen pregnancy rates.
The World Health Organization estimates
that 20% of girls and 11% of boys in the UK
have been sexually assaulted. Homophobia
is still a significant problem within schools.
These are the kinds of consequences that
leave long-term effects, often resurfacing at
vulnerable times during their adult life, affecting
careers, relationships and, in turn, how they
parent their own children.
what can we do to help
young people?
It’s unrealistic to assume that we can
stop our children and young people from
being exposed to unhealthy images but
we can give them tools to navigate the
world around them.
From digital citizenship to media literacy,
equipping kids with tools to help them
understand and interpret what they see
without internalising all the negative messages
can help them build their self-esteem and
inner confidence so they feel secure in their
own identity. Just as they are taught reading
comprehension and, later, literary criticism,
children can be taught how to critique the
media they consume.
We may think our children are highly
literate when it comes to media but it’s just
that they know how to work it, not how to
interpret it. Where these classes are already
happening in schools, the children are taking
to it with relish and then starting to create
their own forms of media and expression
rather than simply sitting back and letting
it all come to them.
With encouragement and guidance,
children are incredibly creative and have
the potential for amazing inner strength,
resilience and individual thought.

80
Vodafone
Digital Parenting
How to…
set up Google
SafeSearch
tM
Google’s SafeSearch filters give parents
the ability to change their browser setting to
prevent adult content from appearing in their
children’s search results.
As a parent, you need to be aware that your son or
daughter might come across inappropriate content
during their online search – even if they’re searching
on a seemingly harmless keyword or subject.
Searching online is a popular activity among young
people. Whether they’re looking for information to
support their hobbies and interests, researching their
homework or simply trying to find the answer to a
question that’s been niggling them, GoogleTM is often
their first port of call.
The good news is that GoogleTM offers a SafeSearchTM
feature, which helps you to keep adult content out
of search results. SafeSearchTM screens websites that
contain sexually-explicit content and removes them
from your search results.
tM
Whilst no filter is 100% accurate, SafeSearchTM helps
your children to avoid inappropriate content online.

Vodafone
Digital Parenting
81
Step 1
Go to www.google.com
Start typing a keyword in the
search box and click ‘Search’.
The gear icon will appear on the
right of the page. Click on the
gear icon, then click on ‘Search
settings’ in the drop down menu.
Alternatively, you can go to
www.google.com/preferences
to access Google SafeSearchTM.
Step 2
Choose filter
On the ‘Search Settings’ page
choose the level of filter you
would like activated on your
family’s computer.
‘Strict filtering’ filters both explicit
text and explicit images whilst
‘Moderate filtering’ filters explicit
images only (NB: Moderate is the
default filter setting on GoogleTM).
Step 3
Lock SafeSearchtM
If you have a GoogleTM account
you can lock SafeSearchTM on
your family’s computer so that
‘strict filtering’ is always in place
and no-one except you can
change the settings.
If you’re not already signed
in to your GoogleTM account,
you’ll be asked to sign in.
Once you’re signed in, click
on ‘Lock SafeSearch’.
It might take a moment for
the filters to be applied to all
GoogleTM domains, then you’ll
see a confirmation page once
the lock is engaged.
If you have more than one
browser on your computer or if
your family computer has more
than one user profile, you’ll need
to set the lock on each one.
When SafeSearchTM is locked
in place, you’ll see a set of
coloured balls at the top of all
search pages. If the coloured
balls aren’t there, SafeSearchTM
is no longer locked.
Please note:
GoogleTM does its best to keep
SafeSearchTM as up-to-date and
comprehensive as possible, but
inappropriate sites do sometimes
get through.
If you have SafeSearchTM
activated on your computer
and still find offensive content in
your results, visit Google’s Web
page removal request page
to let them know about the site
or image you found.
www.google.com

82
Vodafone
Digital Parenting
Young people
and pornography
ExpErt viEw
Dr Heather Wood
Dr Heather Wood has worked in the
NHS for over 30 years and now works
as a therapist in a specialist NHS
clinic, treating people who suffer from
oung sexual behaviours, as well
compulsivepeople are naturally curious
about sex. They seek out staff.
as teaching and training otherinformation to
prepare for making adult relationships
and to work out who they will be as a
sexually-active adult, asking questions like
“What do I find attractive and stimulating?” and
“What will someone find attractive about me?”
www.tavistockandportman.nhs.uk
Y
Over the years, art, literature and pornography
have all had a place in this self-education.
Young people inform themselves and find
pleasure and amusement in looking at images
of naked bodies and sexual acts and sharing
their discoveries with friends.
With the arrival of the Web and the availability
of internet pornography, young people now
have much easier access to a larger quantity
of sexual materials. Whereas in the past,
a curious teenager might have had to go
to the local newsagent and overcome his
embarrassment to buy a top shelf magazine
– or get someone older to do so on his behalf
– now, limitless amounts of pornography are
available online via computers, mobile phones
and other devices.
I work in a specialist NHS clinic that treats adults
and young people with problems of compulsive
sexual behaviour. Since 1997, when the first adult
who had problems with internet pornography
was referred to us, we have seen a steady
increase in the number of adults, and more
recently of young people, who are experiencing
problems related to the internet and sex.
what is
pornography?
Images, audio and written materials
are considered to be pornographic if they
are designed to arouse sexual feelings or
portray sexual activities.
Dr Heather Wood, a psychotherapist and
psychologist specialising in the issue of compulsive
sexual behaviour, explains how and why young
people access internet pornography and offers
concerned parents some practical advice.
Adults and young people come for help
because they are using internet pornography
in a compulsive way or because they have
been in trouble with the police for downloading
illegal images of people under 18 or because
they have got involved in taking or distributing
illegal images.
Does exposure to pornography
harm young people?
Many young people will have some exposure
to internet pornography, find it amusing or
boring or exciting, but then get on with the
business of making real-life relationships
with people their own age. But some young
people may be exposed to images which they
find disturbing or which skew their view of a
‘normal’ sexual relationship or a normal body.
A very small proportion of people who look
at internet pornography get caught up in a
cycle of compulsive use and spend more
and more time looking at pornography
and start to neglect work commitments,
friends and family. They become very
preoccupied with when they can next look
at pornography and often feel less engaged
and invested in their everyday lives.
For young people, there are particular
dangers associated with looking at internet
pornography. For example, while it is
appropriate for a 15-year-old boy to be
sexually interested in someone his own
age, a sexual image of a 15-year-old is
illegal, and it is a criminal act to download
or distribute such an image in the UK.
Young people’s sexuality is also still in the
process of forming and taking shape. If they
are exposed to images of extreme or violent
sexual acts during this time, they may find it
hard to get these images out of their minds
when they come to have sex with a partner.
Just as the fashion catwalks and media
often present a picture of ‘the perfect
body’ that makes some young people feel
unhappy that their body does not match up
to this ideal, so pornography can present an
idealised image of sexual potency or sexual
attractiveness and can leave people feeling
bad about themselves when they inevitably
fall short of this ideal.
Young people’s views
In a survey of young people’s attitudes to
internet pornography that we undertook with
BBC Radio 1 in 2011, we found that 71% of
a sample of 18 to 24-year-olds thought it was
too easy to access pornography on the
internet; 50% thought looking at too much
pornography can make you feel bad about
yourself; and 63% thought that pornography
can have a harmful effect on people’s ideas
about sex and sexuality.
This survey revealed that it is not just parents
and teachers who are concerned – young
people are also worried about the effects that
viewing pornography can have on them and
want it to be more difficult to access.
Those young adults who were using online
pornography for more than 10 hours a week
(who we called ‘heavy users’) were more likely
to think it could do harm and were more
concerned about themselves and what they
were doing. It seems that more pornography
does not mean more fun; for some young
people, it can mean more worry.
what can you do?
There is a lot that you can do to limit your
son’s or daughter’s exposure to pornography
in your home.
First, and most importantly, stay engaged
with them, encourage them to talk to you and
support them in making real-life relationships.
Secondly, get some insight into how your child
might be using digital technologies to explore
sex and relationships – this is a natural part of
growing up, it’s just that the younger generation
is doing it in different ways to how we did.
Useful websites
www.helpguide.org/mental/internet_
cybersex_addiction.htm
www.tavistockandportman.nhs.uk/

Vodafone
Digital Parenting
83
Take action
1 iNStALL Parental Controls
on your child’s computer, mobile
and other devices to help block
inappropriate content, such
as pornography – these kind
of controls are especially useful
for younger children
2 AvOiD using the home
computer to view pornography
yourself so that it does not appear
in your internet history when your
kids log on
3 DiSCOUrAGE your
teenager from withdrawing
to spend hours alone in their
bedroom online
4 rEMEMBEr that banning
things or putting your foot down is
not always helpful
5 tALK to your son or
daughter about how pornography
is regarded within their social
circle and find out what they think
about it
6 DiSCUSS the fact that,
while pornography might answer
some of their questions about
sex, it can also give a misleading
picture of sex, bodies and adult
relationships
7 ENSUrE they understand
the risks of exchanging sexual
images (e.g. sexting) or exposing
themselves to images that may
be disturbing or even illegal
8 ENCOUrAGE them to
put off looking at sexual materials
until they are older, when they will
have clearer ideas about sex and
relationships and are less likely
to be influenced in a harmful way
9 iF your son or daughter is
already looking at pornography
compulsively, spending a lot of
time on it and finding it difficult
to stop, talk to them about how
you can help them to reduce
the amount of time they spend
doing it
10 GO to your GP for advice
or help if you are really worried –
they might be a good place
to start in finding what support
is available to your child locally

84
Vodafone
Digital Parenting
Illegal content:
Take action
what is being done about it?
Digital Parenting looks into the
problem of criminal online
content and finds out what action is being
taken around the world to combat it.
w
hile the Web gives young
what is considered
people access to a
illegal online?
wealth of information,
It’s a common misconception that
some content does break the
laws don’t apply to the internet; that
law. As a parent,
when you log on,
you might be
you enter some
concerned
kind of lawless
that your son
frontier-land.
or daughter
In fact, as a simple
could stumble
By having in their possession,
rule of thumb,
across illegal
or distributing, indecent images
anything that
activity or illegal
of a person under the age
would be illegal in
content online
of 18 on to someone else,
the real world is
and you might
young people in the UK could
illegal in the online
be wondering:
be breaking the law. Read our
world. The global
Is anybody doing article about sexting on
nature of the
anything about it? page 94 so that you can give
internet makes it
As Neelie Kroes, your son or daughter guidance
more complicated
on this sensitive issue.
Vice President
than that,
of the
however – what
European Commission
might be illegal in one country might
responsible for the Digital Agenda, not be illegal in another.
declared in 2011, “It simply cannot
In terms of what is illegal online,
be tolerated that internet users
it’s useful to split it into illegal
would accidentally be exposed to
‘activity’ and illegal ‘content’.
such horrific images.” She was
Although it depends on local laws,
highlighting the work of the
illegal activity includes identity
Internet Watch Foundation (IWF)
theft, fraud, online grooming and
in reducing the availability of child
harassment while illegal content
sexual abuse images online.
Sexting
and the law
iNHOpE
(the International Association
of Internet Hotlines)
www.inhope.org
Established in 1999 by the
European Commission, there
are now 42 INHOPE hotlines in
36 countries to which members
of the public can report internet
material, including child sexual
abuse material, that they suspect
to be illegal using a simple online
reporting form. Working closely
with industry and the police, the
hotlines are focused on the swift
removal of illegal content, bringing
those responsible to justice
and rescuing children from
sexual exploitation.
The UK hotline, run by the Internet
Watch Foundation (IWF), has
helped to virtually eradicate child
sexual abuse content hosted
online in the UK in recent years.
In 2011, it processed more than
40,000 reports of suspected
criminal content from the public.
You can report suspected
criminal online content to the
IWF at www.iwf.org.uk –
reports are confidential and can
be submitted anonymously.
INHOPE has developed a mobile app
for Windows Phone 7, Android, iPhone,
iPad, Nokia and BlackBerry devices.
Using a simple interface, the app allows
the user to anonymously report any
online content he or she finds on the
internet and suspects to be illegal.
The report will then be forwarded to
the hosting country’s hotline, which will
further investigate the case according to
national legislation and, where appropriate,
law enforcement agencies will be informed
and the content will be removed.
For further information on reporting
content to the iwF, turn to page 90.
1 tALK to your son or
daughter about the kind of illegal
activity or content they might
come across on the internet
or on their mobile
refers to things like images of
child sexual abuse and criminally
obscene adult content.
As technology advances ever
faster, criminals are finding new
ways to misuse the internet and
mobile devices to disseminate
illegal materials and make money
from them. File hosting websites,
social networking platforms
and e-payment systems are being
increasingly exploited, for example.
So, who is policing the internet
and what can you do to help
protect yourself and your children?
what action is
being taken?
The internet and mobile
industries, governments, law
enforcement agencies and other
organisations take illegal online
content very seriously and are
involved in a number of initiatives
to combat it. Two important lines
of defence are INHOPE and the
Mobile Alliance Against Child
Sexual Abuse Content.
Mobile Alliance
Against Child Sexual
Abuse Content
www.gsmworld.com/
mobilealliance
Set up by the GSMA (the global
trade association for mobile
providers), the Mobile Alliance
helps to prevent mobile internet
services being misused to
disseminate and access child
sexual abuse content.
Commenting ahead of the
launch of the Mobile Alliance in
2008, the GSMA said that it was
“…determined that our industry
makes it as difficult as possible
for criminals to use the mobile
medium to consume or profit from
the sexual exploitation of children.”
2 ENCOUrAGE them to
let you know if they’re concerned
about anything online or on
their mobile
3 rEpOrt any potentially
criminal online content to your
national INHOPE hotline and your
child’s internet/mobile provider
– if you live in the UK, go to www.
iwf.org.uk for more information
4 SEt Up Parental Controls
and SafeSearch on your
child’s computer and mobile
– but remember, they might
not be 100% effective and
they aren’t a substitute for
parental supervision
5 rEAD our articles about
online grooming (page 85) and
sexting (page 94)
6 CONtACt the police
immediately if you’re worried that
your child, or someone else’s
child, is in danger
Members of the alliance,
which includes Vodafone,
support and promote reporting
hotlines for members of the
public who come across
illegal content; implement
technical mechanisms to
prevent access to websites
identified by an appropriate
agency as hosting child sexual
abuse images; and work with
law enforcement bodies and
other organisations to take
action against the perpetrators.
The GSMA works with each
Mobile Alliance member
to monitor progress.
turn to page 86 for more information about
how to report online concerns.
For more information about illegal content, go to: www.vodafone.com/parents/illegal

Vodafone
Digital Parenting
85
Online sexual
grooming
ExpErt viEw
Zoe Hilton
Zoe Hilton is Head of
Safeguarding and Child
Protection at the UK’s Child
Exploitation and Online
Protection (CEOP) Centre, the
lead police agency dedicated
to eradicating the sexual
abuse of children. CEOP
tracks and brings offenders
to account either directly or
in partnership with local and
international police forces.
www.ceop.police.uk
Vodafone asked the Child
Exploitation and Online
Protection (CEOP) Centre to
share their advice on how
parents can protect their children
online. As young people’s lives
become increasingly digital, they
sometimes forget to take the
same precautions they would in
real life. They might accept friend
requests from strangers on social
networking websites or start
chatting to someone they don’t
know while playing a multi-player
game. And, with webcams built
into many laptops and cameras
now available on most mobiles,
they might even exchange photos
and videos with people they have
never met.
One of the concerns you might
have as a parent is that someone
could make contact with your son
or daughter with the motive of
preparing them for sexual abuse.
While it’s unlikely that your child
will be approached in this way,
online sexual grooming does
happen. Here Zoe Hilton offers
insight into this sensitive issue.
Zoe Hilton of CEOP, the UK’s lead police
agency for protecting children from sexual
abuse, talks to Digital Parenting.
E
very day at CEOP, we sadly
see the devastating effects
on the lives of young people
and their families when things
go wrong online.
Online
grooming
and the law
While the internet creates
wonderful opportunities for
children and teenagers and plays
an increasingly significant role in
their lives, there are real risks that
parents should be aware of.
In the UK, the Sexual Offences
Act 2003 defines online
grooming as ‘A course
of conduct enacted by a
suspected paedophile, which
would give a reasonable person
cause for concern that any
meeting with a child arising
from the conduct would be
for unlawful purposes.’
In early 2012, reports to CEOP
stood at around 1,000 a month
and related to online grooming,
online sexual abuse, making
arrangements to meet a child
online, or a child being in
immediate danger.
Young people now access
the internet in an increasingly
diverse number of ways –
from their laptops, games
consoles or smartphones.
They share videos and photos
and post comments online –
on the move, in an instant and
sometimes without thinking
about the consequences of
their actions. Some make friends
with people they don’t know
in real life.
Research by EU Kids Online
shows that just under a third of
children in the UK have had
contact online with people they
had not met before.
Befriending strangers, posting
provocative, naked or sexual
photos and videos, or giving
away too much personal
information could expose
them to the risk of grooming.
what is online
grooming?
Grooming is a highly manipulative
process and adults with a sexual
interest in children may use online
environments to gain access to
young people. The techniques
used to start contact can be quite
sophisticated and may seek to
exploit any apparent vulnerability
in the child.
Parents’
checklist
A young person may be made
to feel special and loved by an
offender, who can pretend online
to be of a similar age or have
similar interests to the child they
are targeting. Alternatively, an
offender may use bribes or threats.
Through the grooming process,
an offender’s aim could be to get
sexual photos or videos of young
people or to arrange to meet them
to abuse them in the real world.
what action can
parents take?
Parents can play a pivotal role
in protecting their children online,
just as they do in protecting them
in the real world. Understanding
and playing a part in your child’s
online life is one of the best ways
to protect them so they can safely
enjoy all that the internet offers.
Here’s a checklist to get you
started.
We regularly discuss the
kind of websites that my child
uses, how to set safety
features and how to report
concerns
I have advised my child
to set their social network
profile settings to private
I have asked my child
about their online friends
and warned them that
some people create fake
online identities
I have set appropriate
Parental Controls on my
child’s computer, mobile
and games console
My child has agreed to tell
me if they are worried about
something online
I know where to get help if
I’m concerned about my child
or another child
Useful CEOp websites
You can find further information and guidance on the Thinkuknow
website at www.thinkuknow.co.uk/parents and in the CEOP
Safety Centre at www.ceop.police.uk/safety-centre,
including a new online show called ‘The Parents’ and Carers’
Guide to the Internet’.
If you’re concerned that an adult has made inappropriate
contact with your child, you can report this directly to CEOP.
Go to www.ceop.police.uk/safety-centre and click on the red
‘Make a CEOP report’ button or click on the ClickCEOP button
available on many websites, including Facebook.

86
Vodafone
Digital Parenting
Reporting
online concerns
....inappr
T
hings can go wrong online as well as
offline. Your son or daughter might
be upset by an abusive message
on Facebook or they might want to stop
subscribing to a premium rate text message
service. Maybe they have come across an
inappropriate website during a Google search
or they’re worried about the way another
player is treating them when they’re on their
games console. So it’s important to know
how you can report any specific concerns
you might have to your child’s mobile, social
networking or games provider, search engines,
websites, the police and other authorities.
As with any parental concerns, you’ll have your
own way of dealing with them of course. If your
son is being bullied by a fellow pupil during an
online game, you might decide to speak to
his school about it or if you find out that your
teenage daughter and her friends have been
using sexual language on a social networking
site, your first step might be to discuss it with
her so you can find out what’s really going on.
While it can be difficult to know what to
report and what not to report – a young
person might not even consider abusive online
comments to be bullying (they might just see
it as ‘drama’) and digital flirting might just be
considered part of growing up, for example –
it’s important that you report any serious
concerns about things like harassment,
child sexual abuse images and grooming
to the relevant technology providers and
other organisations (including the police,
if necessary) so that they can take action.
How to …
report online concerns to service providers
Google
www.google.com
Google screens websites that contain
sexually-explicit content and removes explicit
images from your search results (‘Moderate
filtering’ is the default setting). If you would
like to also filter out explicit text, you can use
Google SafeSearch to set ‘Strict filtering’.
No filter is 100% accurate, however, so if
you have SafeSearch activated and still find
websites containing inappropriate content in
your results, report it to Google at
www.google.com/webmasters/tools/
safesearch and they will investigate.
Facebook
www.facebook.com
The best way to report abusive or offensive
content on Facebook, such as bullying,
pornography, graphic violence and
discussions about self-harm or suicide, is by
using the ‘Report’ link that appears near the
content itself. To report a photo or video, for
example, click the gear menu in the top right
of your child’s profile or timeline and select
‘Report this photo’ or ‘Report this video’
(see screen shot below).
If your child uses Facebook from their mobile,
they can now report it directly from there.
For more information, go to:
www.google.com/goodtoknow/
familysafety/
While reporting content doesn’t guarantee
that it will be removed, Facebook reviews
reports to see if they violate the Facebook
Terms and takes the appropriate action.
In addition, all Facebook users in the UK
have access to an advice and reporting
centre run by the police. Called ClickCEOP,
it’s an app that gives them advice about
online safety as well as a dedicated facility for
reporting instances of suspected grooming
or inappropriate sexual behaviour
(see screen shot below).
Facebook also offers ‘Social Reporting’,
which enables users to report problematic
content to their friends and ask them for
help resolving the issue. For example, if your
child believes that someone has posted a
photo to harass or embarrass them, they can
forward it to a trusted friend who might be
able to offer advice or assistance.
For more information, go to:
www.facebook.com/safety

Vodafone
Digital Parenting
87
opriate & illegal content...
bullying...grooming...
privacy breaches
By making a formal report, you could help
to improve the experience for all users of that
service and also help to protect other young
people from worry and harm. For example,
the Internet Watch Foundation (IWF)
processed more than 40,000 reports of
suspected criminal content from the public
in 2011, helping it to reduce the availability
of child sexual abuse content on the internet.
Digital Parenting highlights how you can
report inappropriate and potentially illegal
content and behaviour to some of the digital
services that young people enjoy, as well
as to the police and other authorities. If you
sense that your child or another child might
be in immediate danger, call 999 or contact
your local police.
D
Vodafone
www.vodafone.co.uk
To report inappropriate content or conduct related
to your child’s Vodafone mobile, go to www.
vodafone.co.uk and click on ‘Contact Us’ at the
bottom of the page (see screen shot below).
YouTube
www.youtube.com
As well as professional TV and film footage,
YouTube contains thousands of videos created
by people on home video cameras and
mobiles (called ‘user-generated content’).
If you find a video on YouTube that you think
violates the company’s guidelines (if it contains
pornography or graphic violence, for example),
you can flag it as inappropriate and it will be
submitted to YouTube for review.
To report a video, simply click the ‘Flag’ button
that is located below it on its watch page
(see screen shot below).
You can report the issue to Vodafone by your
preferred method:
Xbox LIVE
www.xbox.com
If your son or daughter is worried about
something that has happened while playing
against other people online on Xbox LIVE
(such as being harassed by another player
during a game), you can report it to Xbox
in a number of ways:
a) Connect directly with an Xbox support
agent (chat)
b) Request a call from an Xbox support agent
c) Get help from an Xbox support agent
via email
d) Tweet the Xbox Support Team
@XboxSupport
a) Call Customer Care directly from your
Vodafone mobile on 191 (or use callback)
b) Call from a landline – 08700 700191
(Pay monthly customers) or 08700 776655
(Pay as you go customers)
c) Contact a Vodafone Advisor online from
the Contact Us page (Chat)
d) Send an email using the online form on the
Contact Us page (900 characters max.)
For more information, go to:
www.vodafone.co.uk
After you report the video with your selected
reason, YouTube will review it and, if the video is
found to be in violation of the company’s Terms of
Use, it will be removed from the site. Users who
continually violate YouTube’s Terms of Use will
have their accounts penalised or possibly banned
from the site permanently.
For more information, go to:
http://support.google.com/youtube/bin/
request.py?contact_type=abuse
For more information, go to:
http://support.xbox.com/en-GB

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Vodafone
Digital Parenting
How to …
D report online concerns to service providers
Club penguin
www.clubpenguin.com
Disney’s Club Penguin employs over 200
safety staff who monitor player behaviour.
These moderators also approve all new
penguin names, review chat logs and the list
of words and phrases able to pass through
the site’s chat filters. By working in conjunction
with technological features the team ensures
that personal information and inappropriate
language is not shared in the game.
Kids are also empowered to control their
experience on Club Penguin. Should they
wish to, they can ignore another player by
clicking on that player’s penguin, followed by
the ‘ignore player’ button so they no longer
see them in the game and vice versa. Kids
can also report another penguin to the
moderation team by clicking on the ‘M’ icon
on the top right of the screen or by clicking
on the player’s penguin, followed by the
‘report player’ button.
CBBC
www.bbc.co.uk/cbbc
To make a complaint about something on
the CBBC website, go to www.bbc.co.uk/
complaints/ and follow the ‘Make a
complaint’ prompts.
You’ll be asked for some key information
to help the BBC handle and report your
complaint, including the exact address of the
relevant Web page (see screen shot below).
All user-generated content on CBBC is
pre-moderated, but if you see something
on the message boards that you believe
should not be there, you can report it via the
‘Report Message’ link present on every post.
The message will be hidden immediately and
referred back to a moderator for action.
Moshi Monsters
www.moshimonsters.com
Moshi Monsters filters all postings to block
inappropriate content and provides red
‘M’ buttons on pinboard messages so that
users can report potentially disagreeable
content, such as bullying messages
(see screen shot below).
The company’s moderators will review
any reports they receive and take the
appropriate action.
Club Penguin’s community support team
can also be contacted by email, support@
clubpenguin.com, and Twitter @SupportAtCP
For more information, go to:
www.clubpenguin.com/parents/
player_safety.htm
For more information, go to:
www.bbc.co.uk/complaints
For more information, go to:
www.moshimonsters.com/parents
How to …
report online concerns to the police and other authorities
Child Exploitation and Online
protection (CEOp) Centre
www.ceop.police.uk
CEOP is the UK’s lead law enforcement agency
for protecting children from sexual abuse.
If someone has acted inappropriately online
towards your child or another young person
you know, report it to CEOP. It may be sexual
chat, being asked to do something that makes
them feel uncomfortable (such as sharing
intimate photos or webcam footage), or
someone being insistent on meeting up.
iwF
Go to www.ceop.police.uk, click the
‘Click CEOP’ button in the right hand corner
(see screen shot below), then click the red
‘Make a CEOP report’ button on the next
page and follow the steps outlined.
If you need immediate help or have a real
emergency, call 999 or contact your local police.
The ClickCEOP button is also available on
various websites including Facebook and
Habbo Hotel.
For more information, go to:
www.ceop.police.uk
www.iwf.org.uk
If anyone in your family comes across child
sexual abuse content (often referred to as child
pornography) or criminally obscene adult content
on the internet, report it to the UK Hotline run by
the Internet Watch Foundation. Reports are
confidential and can be made anonymously.
Go to the IWF website at www.iwf.org.uk,
click ‘Report criminal content here’ (see screen
shot below), and follow the steps outlined.
Your report to the Hotline may help to trace
and rescue a young victim from further abuse.
For more information, go to:
www.iwf.org.uk

Vodafone
Digital Parenting
Stardoll
www.stardoll.com
Stardoll staff moderate the website and have
several filters in place to avoid things like
name-calling and the use of bad language.
The robust team of highly trained Stardoll
moderators and customer service staff can be
contacted 24 hours a day, seven days a week
via an easily accessible Report button
(see screen shot below).
twitter
Habbo Hotel
Click on ‘Help’ at the bottom of the Twitter
homepage at www.twitter.com, then
go to ‘Report Abuse or Policy Violations’
and choose which policy page is the most
appropriate for your issue. You’ll then be given
more information and the option to submit a
support ticket request (see screen shot below).
89
Trained safety moderators are available
whenever Habbo Hotel is open and will
investigate any reports made to them and
take appropriate action.
www.twitter.com
You can report potential violations of the
Twitter Rules and Terms of Service, such as
breaches of privacy (e.g. someone posting
a personal phone number), harassment,
pornography, copyright infringement and
child abuse images to the Twitter Trust &
Safety team.
www.habbo.com
You or your child can report incidents,
such as someone bullying them during
the game, someone trying to get them
to reveal their password or other confidential
information or if they have witnessed sexually
explicit behaviour or chat, to a Habbo
Hotel moderator.
To get help from a Moderator, click on
‘Help’ at the top right of your screen in
Habbo (see screen shot below).
The report button is featured prominently
across all social features on Stardoll.
The customer service staff also moderates
Chats and Parties to ensure there are no
offensive words or activities being carried out.
Stardoll also has a comprehensive help
section for parents and guardians wishing
to learn about online safety as well as a
KidSafe feature which presents parents
with a child under the age of 13 full control
of their account.
For more information, go to:
www.stardoll.com/en/help/parents
When you file a report, you’ll need to provide
the Twitter Username to which your report
refers (i.e. your child’s Twitter Username), a
detailed description of the issue you are
reporting and direct links to any Tweets you
would like reviewed.
For more information, go to:
http://support.twitter.com
Moderators have the ability to monitor player
chat and they report questionable behaviour
to the police whenever necessary.
Habbo Hotel also contains the ClickCEOP button,
so that young people can contact the police
about serious matters, such as online grooming.
For more information, go to:
www.habbo.com/groups/
ReportingAbuse
MEDIA STANDARDS
parentport
www.parentport.org.uk
A new website called ParentPort, which is run
by the UK’s media regulators, such as the
Advertising Standards Authority and Ofcom,
sets and enforces standards across the media
to protect children from inappropriate material.
Once you have answered a few simple
questions, ParentPort will take you straight to
the right part of the website for the regulator
that will handle your complaint. For example,
if you wish to complain about a game on a
mobile phone, you’ll be directed to the Video
Standards Council website.
the parent Zone
For more information, go to:
www.parentport.org.uk
You can email them at:
help@theparentzone.co.uk
www.theparentzone.co.uk
The Parent Zone runs a help service to
assist with parenting dilemmas and queries,
including those about technology. If you
are not sure what to do or where to go for
information or support, contact them.
Have you seen or heard something unsuitable
for children on TV, online, in a film, an advert,
a video game or a magazine?
Go to the ParentPort website and click on
‘Make a complaint’. You’ll be taken through to
the ‘Make a complaint’ page where you’ll be asked
what your concern is (see screen shot below).

90
Vodafone
Digital Parenting
How to…
report online child
sexual abuse
content to the iwF
the internet watch Foundation (iwF)
provides the UK Hotline for the public and it
professionals to report potentially criminal
online content in a secure and confidential
way. You can anonymously report:
The IWF works closely with the online industry
to ensure that child sexual abuse images and videos
are removed from the internet quickly and that
access to these websites is prevented while the
take-down is in progress.
k Child sexual abuse images and videos hosted
anywhere in the world
k Criminally obscene adult content hosted in the
UK. This is adult pornography of an extreme and
criminal nature, such as rape or torture
k Non-photographic child sexual abuse images
hosted in the UK, such as
computer-generated
or hand drawn
images of children
being sexually abused
At the same time, the IWF keeps close relationships
with law enforcement agencies to ensure that
the necessary evidence is preserved so that law
enforcement can investigate the people who
produce and distribute the content.
Step 1
indicate the type
of content
The IWF specifically deals with
child sexual abuse content
hosted anywhere in the world
and criminally obscene adult
content and non-photographic
child sexual abuse images
hosted in the UK. You are asked
to indicate which of these three
types of content you think you
are reporting.
To report criminal content, go to www.iwf.org.uk
and click on the ‘report criminal content
here’ button. This will take you
through the reporting process
which only takes a couple
of minutes.

Vodafone
Digital Parenting
91
Step 2
indicate where you
found the content
Simply tick the box indicating
where you found the content
(websites, newsgroups, emails
with links…)
Step 3
provide the UrL
Provide the link or URL of
the website where you have
encountered the content.
You can also leave additional
comments should you wish.
Step 4
Choose reporting
method
You can choose whether to
report anonymously or to leave
your contact details. If you
request feedback, the IWF
will keep you informed about
the progress of the assessment
and the possible removal
of the content.
Step 5
report confirmation
You will receive a message
indicating your report has been
submitted to the IWF.
In 2011, the IWF processed a total of 41,877 reports and was able to take action on 12,966 URLs
as they were considered to contain potentially criminal child sexual abuse content.
www.iwf.org.uk

92
Vodafone
Digital Parenting
“it’s about core
ExpErt viEw
Reg Bailey
Reg Bailey is the Chief Executive
of Mothers’ Union, an international
charity with over four million members
in 83 countries. He led the Independent
Review into the Commercialisation and
Sexualisation of Childhood.
parenting skills –
online and offline”
Reg Bailey, Chief Executive of
Mothers’ Union, explains why parents
shouldn’t shy away from conversations
about technology.
www.themothersunion.org
“i
couldn’t possibly talk to the kids
about that. They know far more
than I do.” I hear those few sentences
almost more than any other when I speak to
parents about their children and teenagers
in Mothers’ Union parenting groups. It used
to be said in the context of sex education
30 years ago; today it is much more likely
to be about the digital world.
Many of us can relate to the scene in the BBC
comedy programme ‘Outnumbered’ where
mum is screaming with frustration at the laptop
and eventually hands it over to her young son
and suggests he installs the Parental Controls
as she simply cannot do it.
The sad thing is that the refusal to talk to
children about sex and relationships was
certainly nothing to do with young people
knowing more than their parents. Now, our
nervousness about talking about the digital
world betrays a similar lack of confidence
when it comes to engaging with our children
about areas of life that may be complicated
and, perhaps, embarrassing.
Communication is key
Most parents talk to their children about
road safety – certainly, we see it as a prime
responsibility before we allow our children to
go out into the physical world on their own.
Yet technology offers a huge opportunity
for young people to travel far and wide in
the virtual world and sometimes we do not
take the same common sense precautions,
perhaps because we feel uncomfortable
with where the conversation may lead.
In 2011, I carried out a review into the
commercialisation and sexualisation of
childhood at the request of the Prime Minister.
I was asked to look into this issue because
so many parents are concerned that
their children are coming under pressure
to become consumers and that the world
they live in is increasingly sexualised.
The internet plays a major part in this and,
in my report, called ‘Letting Children be
Children’, I argued – with a lot of support from
parents and young people – that Parental
Controls should be made easier to set
up and that any Web-enabled device or
service should require the user to answer
the question ‘Would you like to set up filters
to screen out inappropriate material?’ at the
point of purchase.
“it’s important that
parents and carers are
nudged into having
a conversation with their
children about online safety
and privacy.”
I always knew that some people would
be able to circumvent those filters if they
wanted and I did not want parents to have
a false sense of security. What seemed to
me to be most important was that parents
and carers be nudged into having a
conversation with their children about
personal safety, about privacy, and about
some of the less attractive material available
on the internet, such as violence, hardcore
pornography and self-harming websites.
That conversation goes a long way in
helping make our young people more
aware and more resilient.
parentport
Following my recommendation that there
should be one single website where parents
can complain about any TV programme,
advert, website, product or service if they feel
it is not appropriate for children, ParentPort
(www.parentport.org.uk) was launched in
late 2011. Run by the UK’s media regulators,
including the Advertising Standards Authority
and Ofcom, ParentPort aims to help protect
children from unsuitable material on TV,
in films, on the internet and in other media.
Since its launch, ParentPort has done much
to address the issue of making parents’
concerns heard but I am disappointed that
research published by the Chartered Institute
of Marketing in June 2012 showed that 85%
of parents remained unaware of ParentPort.
More needs to be done to raise the awareness
of this important tool for parents.
MEDIA STANDARDS
what children need
I am also keen to see age ratings applied
to currently exempted videos, particularly
music videos, which received strong criticism
in our Call for Evidence.
As digital technology plays an increasingly
important role in our lives, core parenting
skills are still important. Giving a child a
sense of belonging, teaching them about
interdependence as well as independence,
and having the confidence to offer a sense
of meaning to their lives remain crucial.
A year on from my Review, progress has been
slow, but the Department for Culture, Media
and Sport has launched a public consultation
on Exemptions to the Video Recordings Act
to ask what changes should be made in order
to address this issue.
Over the years, I have seen those parents
who get this and who have the joy of seeing
their children develop a sense of emotional
resilience and wellbeing to deal, not just with
the virtual world, but also the real world in
which we still spend most of our time.
For more information about the ‘Letting Children Be Children’ report, go to: www.education.gov.uk

Vodafone
Digital Parenting
In a letter to Reg Bailey following the
publication of his report, Prime Minister
David Cameron said:
“in dealing with this problem,
i very much agree with the
central approach you set out.
As you say, we should not try
and wrap children up in cotton
wool or simply throw our hands
up and accept the world as it is.
instead, we should look
to put ‘the brakes on an
unthinking drift towards ever
greater commercialisation
and sexualisation.’ ”
Source: www.number10.gov.uk
Above: David Cameron with Children’s Minister
Sarah Teather and Mothers’ Union Chief Executive
Reg Bailey at 10 Downing Street in London.
6 June 2011; PA copyright.
93

94
Vodafone
Digital Parenting
Sexting:
Fact or fiction? provocative
Some teenagers are known to be sharing
or naked images but it’s proving difficult to determine
how widespread so-called sexting is. Digital Parenting
looks at the latest research and advice.
p
op stars, footballers,
actors… barely a day
goes by without some
scandal hitting the headlines
about a celebrity sending a
sexually-explicit photo or video
that has got into the wrong
hands. Is it any surprise that,
surrounded by this ‘wallpaper’
of sexualisation, children and
teenagers are also tempted
to do the same?
Indeed, a study by the
University of Melbourne reveals
that young people believe a
media culture that bombards
them with sexualised images
creates pressure to engage
in what is commonly known
as sexting. The umbrella
term ‘sexting’ is used to
describe a range of behaviours
whereby young people use
technology to explore sex and
relationships – from sending
flirtatious picture texts to
exchanging hardcore sexual
videos. Young people might
not realise that they could be
breaking the law by sending,
receiving or forwarding on
sexual photos and videos
of under-18s.
What is proving difficult,
however, is understanding the
scale of the issue. The results
of a number of studies into
sexting among young people
are so varied that it is difficult
to determine the true
prevalence of the problem.
k A 2008 survey in the
US by The National
Campaign to Prevent
Teen and Unplanned
Pregnancy and
CosmoGirl.com found
that 37% of teenage
girls and 40% of teenage
boys were sending or
posting sexually
suggestive messages
k A study by the University
of New Hampshire
Crimes against Children
Research Center in late
2011 revealed that only
2.5% of 10 to 17-yearolds had participated in
sexting in the last year
k Beatbullying’s 2009
research in the UK
indicated that over a third
(38%) of under-18s have
received an offensive or
distressing sexual image
via text or email
k The Pew Internet &
American Life Project
(December 2009) found
that 4% of mobile phone
owners aged 12 to 17 in
the US have sent sexually
suggestive images of
themselves by phone and
15% have received ‘sexts’
containing images of
someone they know
k In a report for UK charity
the NSPCC (May 2012),
researchers at the
Institute of Education,
King’s College London,
London School of
Economics and Open
University stated that
statistics for young
people involved in sexting
range between 15% and
40%, depending on their
age and the way sexting
is measured
As many researchers
acknowledge, it’s normal for
adolescent boys and girls to
explore sex and relationships.
And, with the explosion in
digital devices giving them
24/7 access to the internet
and their friends, it’s no
surprise that young people
are using communication
technologies like laptops,
smartphones and webcams
as part of their exploration.
“The desire for risk-taking and
sexual exploration during the
teenage years combined with a
constant connection via mobile
devices creates a ‘perfect storm’
for sexting,” comments Amanda
Lenhart of Pew Internet.
“Teenagers have always
grappled with issues around sex
and relationships, but their
coming-of-age mistakes and
transgressions have never been
so easily transmitted and
archived for others to see.”
It’s certainly a complex area –
especially as many young
people are grappling with
issues like fitting in, feeling
attractive and being popular
– and it’s difficult to determine
the various causes and effects
of sexting. Often, teenage boys
and girls are pressured by
others into taking and passing
on provocative or naked
images of themselves – it might
involve taking a photo of an
intimate part of their body with
someone’s name written on it
in marker pen to show it’s the
‘property’ of that person or
sharing videos of ‘daggering’
(an explicit dance), for example.
In early 2012, a small scale
study for the NSPCC (the
researchers spoke to 35, 13
to 15-year-olds at two London
schools) revealed that girls,
in particular, face increasing
pressure to provide sexually
explicit pictures of themselves.
As Jessica Ringrose from the
Institute of Education, who led
the NSPCC research, explains:
“Girls are being pressured by
text and on BlackBerry
Messenger to send ‘special
photos’ and perform sexual
services for boys from an early
age. In some cases they are as
young as 11… Some of them
found ingenious ways to fend
off the demands but still the
pressures are immense and
the younger girls in particular
wanted help.”
Key findings
from NSpCC study
1
2
3
4
5
6
7
Threat comes mostly
from peers
Sexting is often
coercive
Girls are the most
adversely affected
Technology amplifies
the problem
Sexting reveals wider
sexual pressures
Ever younger children
are affected
Sexting practices are
culturally specific
Source: A Qualitative Study of
Children, Young People and Sexting
for the NSPCC, May 2012
“What’s most striking about
this research is that many
young people seem to accept
all this as just part of life. But it
can be another layer of sexual
abuse and, although most
children will not be aware, it is
illegal,” comments Jon Brown,
Head of the Sexual Abuse
Programme at the NSPCC.
The ‘wallpaper’ of sexualisation
that surrounds children and
teenagers is clearly having
an impact. But, with such
mixed findings in academic
research and other studies,
it remains difficult to determine
the prevalence of sexting
among adolescents.
What is known is that young
people in the UK could be
breaking the law if they have
in their possession, or distribute,
indecent images of a person
under the age of 18 on to
someone else. So parents would
be wise to keep their eyes, ears
and the lines of communication
well and truly open.

Vodafone
Digital Parenting
Q&A
What
is sexting?
Why do young
people sext?
What are the
consequences?
95
Take action
1 tALK about sexting as part
Sexting (a combination
of the terms sex and texting)
is the act of creating, posting
or receiving sexual photos or
videos via mobiles or the internet.
These images could involve young
people removing their clothes,
masturbating and performing
sexual acts.
“Boys usually ask
for them… and i felt like
if i didn’t do it, they
wouldn’t continue
to talk to me.”
(High school student interviewed
by Pew Internet)
Often, teenagers consent to
exchanging these images – they
might choose to share them with a
current boyfriend or girlfriend, with
someone they know and would
like to date, or even with someone
they have only met online. They
might even simply exchange ‘rude’
photos or videos with friends for a
laugh. In some cases, however,
the sender is pressured into taking
and sharing the image.
Mum’s the word
In a 2011 survey by the UK charity
Family Lives, 67% of parents
felt they were best placed to talk
to their children about sexting.
Only 57% of dads were prepared
to discuss the issue compared
to 75% of mums, however.
Source: Family Lives Parents’
Week survey, October 2011
Exploring relationships and
sex is a normal part of
adolescence – the digital world
simply offers teenagers another
way to investigate this part of
growing up.
With young people now so used
to documenting their lives online,
they might not always think
before they post. They happily
post photos, videos and status
messages and exchange texts
about the minutiae of their days
and, if they are involved in a
relationship (or would like to be),
they don’t treat that any differently.
They might exchange sexual
messages and images as a way
of flirting, proving commitment,
showing off, or even just as a joke.
And they might not even consider
what they send to be ‘sexting’.
“Sexually-suggestive images
have become a form of
relationship currency…” explains
Amanda Lenhart, the author of a
report by Pew Internet on ‘Teens
and Sexting’. “These images are
shared as a part of or instead
of sexual activity, or as a way of
starting or maintaining a relationship
with a significant other. And
they’re also passed along to
friends for their entertainment
value, as a joke or for fun.”
Sometimes, it might not even
be about relationships or sex.
Kids and teens might simply think
it’s funny to send a friend a picture
of an intimate body part.
Watch CEOP’s short
film, called ‘Exposed’,
to see how a 15-year-old girl
deals with the consequences
of an inappropriate photo
she has sent
www.youtube.com/ceop
Often, young people sext for
fun or as a romantic gesture
and don’t consider the potential
ramifications – both for the sender
and the recipient. In the digital world,
images can be copied, manipulated,
posted online or sent to others in a
matter of seconds and the creator
can soon lose control of their
extremely personal photo or video.
There are a number of
consequences when a sext is
shared. In her report about
sexting for the Family Online
Safety Institute (FOSI), Nancy V.
Gifford relates the impact of
sexting to the three forms of
online safety identified by Anne
Collier of Netfamilynews.org
1 physical impact
Bullying might occur if sexual
images are shared with other
people, often without the
subject’s permission. In some
cases, bullying might lead to
tragic consequences, such as
self-harm or suicide.
2 psychological impact
Young people might feel that
trust has been broken (i.e. if a
boyfriend or girlfriend forwards
on a private image) and they could
also become the target of bullies.
3 reputational
and legal impact
Once an image has been shared,
it cannot be retrieved and the
subject might not know who it has
been passed on to. Schools might
take disciplinary action, for example,
and study and employment
opportunities could be affected.
Crucially, the sender and recipient
could be breaking the law.
Furthermore, the police are
concerned that sex offenders who
search for sexual images of young
people on the Web might make
contact, pass the image on to
others or blackmail the person
in the image into committing
indecent acts.
Sexting
and the law
turn to page 76 for a series of articles about
the sexualisation of young people.
For more information and advice about sexting, go to:
www.vodafone.com/parents/sexting
By having in their possession,
or distributing, indecent images
of a person under the age of 18
on to someone else, young
people in the UK could be
breaking the law.
of wider discussions about
relationships, sex, growing up
and respecting others. Don’t
panic and don’t worry if you find
it embarrassing – the important
thing is to open up the dialogue
and begin guiding your child
2 BEAr iN MiND that
young people don’t necessarily
label things in the same way
adults might – your son or
daughter might not consider
something to be ‘sexting’ even if
you do, so choose your language
carefully when speaking to them
3 DiSCUSS with your child
what could happen if they share
a sexual image of themselves
(like it being seen by someone
they don’t want to see it, spread
around school or even broadcast
on Facebook or BlackBerry
Messenger). Once they share
an image on the internet or on a
text, it can end up anywhere and
they won’t be able to get it back
4 rEASSUrE them that
you understand there’s a lot
of pressure to send revealing
photos or videos and work
together to come up with ways
to try and resist the pressure
5 ExpLAiN that it’s illegal
to take, hold or share indecent
images of under-18s in the UK
6 ENCOUrAGE them not
to pass other people’s sexts on,
as it could be part of a bullying
campaign and they could be
breaking the law
7 CHECK whether sharing
sexual messages and images
online and on mobiles is covered
as part of your child’s sex
education classes at school and
how their teachers would handle
sexting incidents
Useful websites
www.ceop.police.uk
www.commonsensemedia.org
www.familylives.org.uk
www.nspcc.org.uk
www.thatsnotcool.com
www.netfamilynews.org
www.pewinternet.org

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Jon Henley of
the Guardian investigates
teenagers
and technology
Text, text, text, that’s all they think about: but are
all those hours on the phone and Facebook turning
teenagers into screen-enslaved social inadequates?
By Jon Henley of The Guardian*
“i
’d rather,” deadpans Philippa Grogan,
16, “give up, like, a kidney than my
phone. How did you manage before?
Carrier pigeons? Letters? Going round each
others’ houses on BIKES?” Cameron Kirk,
14, reckons he spends “an hour, hour-anda-half on school days” hanging out with his
450-odd Facebook friends; maybe twice
that at weekends. “It’s actually very practical
if you forget what that day’s homework is.
Unfortunately, one of my best friends doesn’t
have Facebook. But it’s OK; we talk on our
PlayStations.”
Emily Hooley, 16, recalls a Very Dark Moment:
“We went to Wales for a week at half term
to revise. There was no mobile, no TV, no
broadband. We had to drive into town just to
get a signal. It was really hard, knowing people
were texting you, writing on your Wall, and you
couldn’t respond. Loads of my friends said
they’d just never do that.”
Teens, eh? Not how they were when I was
young. Nor the way they talk to each other.
Let’s frighten ourselves, first: for a decade, the
Pew Internet & American Life Project has been
the world’s largest and most authoritative
provider of data on the internet’s impact on the
lives of 21st-century citizens. Since 2007, it has
been chronicling the use teenagers make of
the net, in particular their mass adoption of
social networking sites. It has been studying
the way teens use mobile phones, including
text messages, since 2006.
“Mobile phones and social
networking sites make the
things teens have always done…
a whole lot easier.”
This is what the Project says about the way
US teens (and, by extension, teenagers in
much of western Europe: the exact figures
may sometimes differ by a percentage point
or two, but the patterns are the same)
communicate in an age of Facebook Chat,
instant messaging and unlimited texts. Ready?
First, 75% of all teenagers (and 58% of
12-year-olds) now have a mobile phone.
Almost 90% of phone-owning teens send and
receive texts, most of them daily. Half send 50

Vodafone
Digital Parenting
or more texts a day; one in three send 100.
In fact, in barely four years, texting has
established itself as comfortably “the preferred
channel of basic communication between
teens and their friends”.
But phones do more than simply text, of
course. More than 80% of phone-owning
teens also use them to take pictures (and 64%
to share those pictures with others). Sixty per
cent listen to music on them, 46% play games,
32% swap videos and 23% access social
networking sites. The mobile phone, in short,
is now “the favoured communication hub for
the majority of teens”.
As if texting, swapping, hanging and generally
spending their waking hours welded to their
phones wasn’t enough, 73% use social
75%
of all teenagers (and 58% of 12-yearolds) now have a mobile phone.
networking sites, mostly Facebook
– 50% more than three years ago. Digital
communication is not just prevalent in
teenagers’ lives. It IS teenagers’ lives.
There’s a very straightforward reason, says
Amanda Lenhart, a Pew senior research
specialist. “Simply, these technologies meet
teens’ developmental needs,” she says.
“Mobile phones and social networking sites
97
make the things teens have always done –
defining their own identity, establishing
themselves as independent of their parents,
looking cool, impressing members of the
opposite sex – a whole lot easier.”
Flirting, boasting, gossiping, teasing, hanging
out, confessing: all that classic teen stuff has
always happened, Lenhart says. It’s just that it
used to happen behind the bike sheds, or via
tightly folded notes pressed urgently into
sweating hands in the corridor between
lessons. Social networking sites and mobile
phones have simply facilitated the whole
business, a gadzillion times over.
For Professor Patti Valkenburg, of the
University of Amsterdam’s internationally
respected Centre for Research on Children,

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Digital Parenting
99
d:
ge
ag
t
The explosion
in digital photos
Click, tag, share. With smartphones,
photo-sharing websites, photography apps
and social networking services, it’s never
been so easy to take and share photos
with your family and friends… but it’s still
crucial to think before you post.
want to
know more?
r
emember the days when your photos
were consigned to dusty albums that
no-one ever looked at? Not any more.
Digital technologies have given photography
a new lease of life, encouraging us to share
our favourite moments with other people at the
click of a button.
For teenagers in particular, sharing photos
online and via their mobile has become an
important social activity. Armed with only their
phone, they can take a picture of their friends
(perhaps using Instagram or Facebook’s
Camera app), upload it to their Facebook or
Twitter profile, or pass it on by text, in a matter
of seconds.
As one teenage boy explains, “My group of
friends usually put all our photos up (on the
internet). Most of us have a camera, especially
on our phones. We take loads of photos at
parties, that sort of thing.
Check out the short film
by the Australian
Communications and
Media Authority’s
Cybersmart programme at
www.cybersmart.gov.au/
tagged/
Posting a lot
of personal
information and
pictures online
might seem like
a good idea
at the time, but
some young
people don’t
consider
the potential
ramifications
of having such a broad digital footprint.
Could their photos be found via a search
engine and be seen by anyone? Might a friend
be offended if they post a photo of them
without asking their permission? What if
someone they know posts an embarrassing
photo of them? Could a stranger discover their
whereabouts if they tag their location in an
online photo or include identifying information,
such as their school uniform? Is it really wise
to text a sexually-suggestive photo to their
boyfriend or girlfriend?
For parents too, it’s vital to consider your own
digital footprint. If you regularly publish photos
of your children on the Web and tag the location,
could you be putting your family at risk?
tagging
Photo-sharing websites like Flickr and
Picasa started the trend for tagging pictures
(i.e. assigning them with a person’s name
or location) but it is Facebook that has taken
tagging to a whole new level. By the end of
2010, Facebook users were adding more
than 100 million tags to photos every day.

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As Facebook engineer Justin Mitchell
explains on the company’s blog, “They do it
because it’s an easy way to share photos and
memories. Unlike photos that get forgotten in
a camera or an unshared album, tagged
photos help you and your friends relive
everything from that life-altering skydiving trip
to a birthday dinner where the laughter never
stopped. Tags make photos one of the most
popular features on Facebook.”
As the author of Common Sense Media’s
‘Social Media, Social Life’ study points out,
however, digital photos can be both fun and
nerve-wracking at the same time.
Tagging is second nature to many young
people but, as any adult who has watched in
horror as unflattering photos have appeared
on Facebook would admit, it sometimes feels
like the control is being taken out of the
subject’s hands.
Your son or daughter might feel uncomfortable
if 100s of photos of the party they went to at
the weekend or a snap of them being silly at
school appeared online with their name
tagged. At the same time, they might feel left
out if they see photos of their friends together
and they weren’t invited or they might worry
about their popularity if they don’t get
any ‘Likes’ or comments about photos they
post online.
How to control being tagged in photos on Facebook
If your son or daughter doesn’t like a tag that someone adds to a photo of them on
Facebook, they can:
k Remove the photo from their profile
With tagging now an automated process on
some websites – facial recognition software
means your son or daughter might be tagged
in friends’ photos every time they appear in
one – it’s even more important that your child
sets some tagging boundaries.
k Remove the tag – the post will still be on Facebook but it will no longer link
to their profile or timeline
k Send the owner of the photo a message asking them to remove it
k Report the photo to Facebook – if it contravenes Facebook’s terms of service,
it will be removed
what is facial
recognition
software?
It’s a computer application that
automatically identifies a person from
a digital image – e.g. by comparing facial
features with those in images already
stored on a database.
Fortunately, there are ways to stay in control
of the photos we’re tagged in online by using
built-in privacy controls. For example,
Facebook offers a ‘tag review’ feature so that
users can approve or reject photos that they
have been tagged in before they go on their
profile or timeline. Users also have various
options for taking action once they have been
tagged in a picture.
k Block the owner of the photo – all tags from this person will be removed and
your child will no longer be able to see or interact with them on Facebook
You can find more information about photo tagging on Facebook
at https://www.facebook.com/about/tagging and in our
‘How to set up Facebook privacy controls’ article on page 106.
Common Sense Media ‘Social Media, Social Life’ study (USA)
June 2012
Among the 75% of 13 to 17-year-olds who currently have a profile on a social networking
website, the table below shows the percentage who agree strongly or somewhat that they:
Love posting
photos of
themselves online
Sometimes feel left
out after seeing
photos of others
Worry about people
posting ugly photos
of them
Get stressed about
how they look when
posting photos
59%
43%
35%
27%
75%
57%
a
45%
35%a
42%b
28%b
24%b
19%b
a
Feel bad if they
don't get a lot of
‘likes’ for photos
a
Have edited photos
of themselves
before posting+
Feel pressured
to post photos of
themselves online
22%
17%
12%
a
29%
a
28%
b
15%
b
9%
Among social network users, percent saying ‘yes’.
Note: Items with different superscripts differ significantly at the level of p