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Social Media For Business

Social media sites are known to benefit businesses. Which ones should you use for your business? Here is a list of the top six social media sites that may be worth your time creating business pages for.

Once your page is complete, you'll have to gain followers. This won't happen overnight, so be patient. At first, focus on simply completing your page and then adding content to it in the form of images and posts. Engaging content will give people a reason to follow your Facebook page.

There's no way to set multiple admins on Google+ like you can on Facebook. A way around this is to create a Gmail account that can be shared by everyone who needs admin access. You can give this account's password to everyone who will be administering page.

The main advantage of Google+ is that it's connected to all of Google's other products. Social media is all about connectivity, so connect your Google+ account to your website and blog. You can easily link your website to your Google+ Page by going through your Google+ Page’s profile and clicking on “Link website” in your About tab. Google will give you some code to add to your site, or you can have your webmaster do that. This will make your Page discoverable on all Google’s services.

Google+ isn't as intuitive as some other social media sites, so take advantage of the tutorials and other resources it offers for getting started. There's a great deal of help available to get you started.

Upload both a regular logo and a small square logo to use as an avatar. Pay attention to sizing restrictions, and make sure it looks the way it should. Ask your employees to add your Company Page to their profiles. This will get your page more exposure. Add a banner image to your Page. This is like the cover photo of a Facebook Page. It helps to show what your business is all about. Elicit product recommendations to use as content on a sidebar. This is a powerful form of social proof that will encourage others to try your products.

The best way to connect with others on LinkedIn is to go out and be proactive. Don't sit and wait for them to come to you. Join groups, connect with others, comment on content, and provide help for other users.

Tweet before you go on a following spree. Make sure to populate your account with about ten tweets before you start following other users. If you have no content, you may look like a spammer. Your content gives people a reason to follow you back.

It's best to grow your list of followers slowly rather than all at once. You may be tempted to grow your list immediately, but instead, try to gain about three new followers at a time. Follow them, interact with them, and get to know them before gaining new followers. This way, you'll know your followers better and have a stronger connection with them.

Get into a regular routine of tweeting. It doesn't take long since you get so few characters. Most corporate accounts tweet around twice a day. A good way to find things to tweet about is to look at current events or what's trending in your industry. Since everything on Twitter is in real-time, experiment with different times for your tweets to see when you get the best response.

All of the videos on your YouTube channel should be relevant to your business and your customers. There should be nothing out of left field and nothing personal. If there's a video that's not relevant on your channel, it may confuse users and interfere with your branding.

You can organize your videos and group them together by topic into Playlists. This makes it easier for users to find the videos they're looking for. You can do this at any time after your videos are uploaded.

Engage with other users as much as possible. Comment on their videos and subscribe to their channels. This will get your channel seen more widely and you'll make connections.

Finally, make it easy for users to subscribe to your channel. Put the link to your YouTube page on all of your social media channels and websites.

Once your Pinterest Business Account is live, add the Pin It feature to your browser toolbar so you can pin with one easy click. Add the Pin It button to your website so that visitors can pin content easily from your site.

To do both of these things, go to the About menu at the top of the page and it will teach you how to add the Pin It button. Focus on pinning content that is fun, relevant, and interesting to your customers.

Here’s what you need to do next to get off to a fast and productive start:

Use the List of Major Social Media Sites to determine which ones you want to set up and engage in first. Use the Step-by-Step Checklists to make sure you’ve completed all the necessary tasks for getting your accounts and business pages set up properly. If necessary, hire a designer to help you create any covers or images that will make your social accounts look professional.

Make sure your customers, employees and visitors know about your social accounts. Start posting and engaging with your customers and followers on a daily basis. Engage with people on related accounts on a daily basis also.

As you explore each social media site, you’re bound to find many more features to use. Try not to get overwhelmed. Just focus on what’s important to your business and your customers at first. Once you get comfortable, you can branch out with new ideas or even hire a social media expert to help you expand.

Social Media For Business

1.
Media for
iness:
Majors
st Practices

2.
• You won’t gain followers
overnight – be patient!
• Focus on completing your page &
adding content.
• Engaging content will give people
a reason to follow you.
Facebook
Once your page is complete, you'll have to gain followers. This won't happen overnight,
so be patient. At first, focus on simply completing your page and then adding content to it in
the form of images and posts. Engaging content will give people a reason to follow your
Facebook page.

3.
• Create a Gmail account that can
be shared by everyone who
needs admin access
• Link your website to your
Google+ page
• Take advantage of the tutorials
and other resources
Google+
The main advantage of Google+ is that it's owned by Google! Social media is all about
connectivity, so connect your Google+ account to your website. Google+ isn't as intuitive
as some other social media sites, so take advantage of the tutorials and other resources.

4.
• Upload a regular logo and a small
square logo as an avatar.
• Ask employees to add your
company page to their profiles.
• Add a banner image.
• Elicit product recommendations
• Be proactive!
LinkedIn
The best way to connect with others on LinkedIn is to go out and be proactive. Don't sit and
wait for them to come to you. Join groups, connect with others, comment on content,
and provide help for other users.

5.
• Tweet before following lots of
people.
• Grow your list of followers slowly.
• Get into a regular routine of
tweeting.
• Look at current events or what’s
trending in your industry.
Twitter
Most corporate accounts tweet around twice a day. A good way to find things to tweet about
is to look at current events or what's trending in your industry. Twitter is in ‘real-time’, so
experiment with different times for your tweets to see when you get the best response.

6.
• All videos should be relevant to
your business, not personal.
• Group videos into playlists by
topic.
• Engage with others.
• Make it easy for users to
subscribe to your channel.
YouTube
If there's a video that's not relevant on your channel, it may confuse users and interfere with
your branding. Put your YouTube page link on all your social media channels and websites.

7.
• Add the Pin It feature to your
toolbar.
• Use this to pin things you see
online quickly and easily.
• Add the Pin It button to your
website.
• Visitors can then pin and share
your content.
Pinterest
Once your Pinterest Business Account is live, add the Pin It feature to your browser toolbar
so you can pin with one easy click. Add the Pin It button to your website so that visitors can
pin content easily from your site.

8.
Get Started!
• Determine which sites you want to engage in.
• Use the checklists to make sure you’ve
completed all the necessary tasks.
• Where necessary hire a designer to create
professional graphics.

9.
For More Details
• Make sure customers, employees & visitors
know about your social accounts.
• Post and engage with customers on a daily
basis.
• Focus on what’s important to your business and
customers.
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