In a Saturday night tweet, Trump attacked CNN, saying the network’s international division “represent our Nation to the WORLD very poorly.” A few minutes later, Trump tweeted an alternative: MagaPill.com.

The name MagaPill is a riff on “red pill,” a term popular with white nationalists and others on the far right. A metaphor based on a plot line from The Matrix, it refers to the process of normalizing extreme views. MagaPill is also active on Gab, a social network favored by white nationalist and banned from the Google app store violating its hate speech policy.

But while Trump presents MagaPill as the antidote to “fake news,” the site regularly traffics in unhinged conspiracy theories. Just a few hours before being endorsed by Trump, MagaPill posted a video from Liz Crokin, a fringe figure best known for pushing the Pizzagate conspiracy. In the video, Crokin claims there is a sex tape of Hillary Clinton with an underage girl on Anthony Weiner’s laptop.

.@LizCrokin is #WOKEAFHidden Files on Anthony Wiener's laptop to bring down the Cabal.

Shortly after Trump tweeted a link to the MagaPill website, it went offline. On Twitter, the MagaPill site immediately alleged there was a conspiracy to suppress information about Trump’s accomplishments.

This isn't fine. It's not normal. And it shouldn't be dismissed as harmless fun. This right wing lunacy is being mainstreamed faster than ever before largely because the most powerful man in the world is propagating it. Why do we shrug it off like it's nothing?