Although Ni no Kuni was originally released for the Nintendo DS in Japan in 2010, the PlayStation 3 release will be making its way to North America and Europe in January 2013. At E3, the Ni no Kuni: Wrath of the White Witch show floor demo allowed two choices for the players to explore either the game's environment or battle game play.

In "The Big Wide World" demo the protagonist named Oliver was set on a field where I was given the choice of either exploring the surrounding mountainous area, head towards a docked ship, or to a nearby town. Having chosen to explore the town, I was amazed at the vivid detail of the buildings and environment. Being an RPG that was developed by Studio Ghibli and Level 5, there was flow between the image of Oliver's movement which naturally blended amongst the various human and anthropomorphic cat NPCs which created a genuine anime-like feel standard in Studio Ghibli films.

"Ni no Kuni's Cradle of Industry" demo showcased the integration of the game's fully voiced animation cinematics and a boss battle. The game features a turn based battle system where Oliver is accompanied by two other characters. He is given the choice of either summoning one of two monsters or by fighting on his own. The player is also given the choice to withdraw or switch summons partway during the fight. During the battle, there is a list of action choices such as a standard attack, special attack, and magic. While Oliver was given a choice of supportive and attack magic, his summons specialized in a particular element. When choosing an action, there was an option which allows the action to be cancelled. That is to say, when commanding Oliver or summon to attack a particular monster, the attack can be withdrawn partway through the sequence. Canceling attacks can prove beneficial in situations such as the boss fight during the demo as it allowed the sequence of attack to stop whenever the character's HP was getting low.