Huawei challenge global market leaders with its features

Huawei, the Chinese electronics firm Huawei unveiled its latest smartphone- Mate 9 in Munich. The newly unleashed smartphone is designed to challenge global market leaders Apple and Samsung with features such as high-quality camera and higher-capacity battery.

As Korean smartphone giant, Samsung struggles with negative publicity because of the high-profile recall of its latest flagship phone- Galaxy Note 7 as a result of reports which stated of it catching fire and exploding, Huawei has scented an opportunity.

Standing in front of a graphic comparing how hot the new phone gets while charging compared with a Samsung handset, Huawei consumer electronics chief Richard Yu jokingly promised “no explosions!” when charging the Mate 9 — to a burst of laughter from the crowd gathered.

Partnerships with high-end German firms, including Leica for camera lenses and a luxury Porsche Design version of the Mate 9, aimed at moving perceptions of the Chinese firm beyond its lower-end origins.

But Yu highlighted a slew of hardware and software features developed in-house by Huawei, which he said allowed for improved processing and gaming performance, longer battery life and faster charging.

“The most important part of this phone is speed,” he told the crowd gathered.

He also claimed that the phone would launch popular apps like WhatsApp and Twitter around 50% faster speed than competing models from Apple and Samsung.

Software built into the phone also aims to prevent performance slowing down over time as users install more apps and fill the phone with data.