Preppy Alert: Lilly Pulitzer opens today at Atlanta’s Phipps Plaza! The 2,600 square foot store is one of only a handful of Lilly Pulitzer retail shops in the country. In addition to being chock-full of Lilly’s colorful clothing, swimwear, and accessories; the store also features equally colorful décor including hand-painted wall murals by the brand’s brilliant print designers. Don’t miss our favorite Georgia Toile—a peachy tribute to the state complete with vignettes of the Atlanta skyline and Blue Ridge Mountains—in one of the fitting rooms.

Stop in this weekend to receive an exclusive Lilly Pulitzer beach towel with a purchase of $250 or more. We can’t think of a brighter way to kick-off sundress season!