Kia Motors is one of the main winners in the first-ever Automotive Brand Contest. This new international brand and design competition for new cars was organised by the German Design Council, which is also responsible for the German Design Award. Kia walked away with no less than four awards from the contest. More importantly, the Korean giant won the “Best of Best” for overall brand design, acknowledging Kia’s new styling language.

The other three awards were won in the Exterior category by the latest Sportage, the Optima sedan and the new Rio. Peter Schreyer, Kia’s chief designer commented:

“We are all exceedingly proud that Kia Motors has done so well in this new competition, which is very important within the automotive industry. By changing our basic design focus, we have given our brand a face, a distinctive identity.”

The German Design Council, organiser of the newly instituted Automotive Brand Contest, was founded in 1953 as an initiative of the German Federal Parliament, and today counts among the world’s leading centers of excellence for communication and knowledge transfer in the field of design. The winners of the contest will be presented with their awards on the first press day of the forth coming Frankfurt Motor Show on 13 September.

I have been a car fanatic since 1989, when my father was changing our family car then to a Toyota Corolla 1.6 GL fitted with a Twin Cam 16 valve engine that was carburetor-fed, a big deal back in those days. The automobile technology and industry fascinates me and I hope to broadcast these interesting developments to everyone out there through this blog.