When you buy or sell web site or software project services to someone, what exactly is it that is changing hands? There will be images and functions on the buyer’s screen that weren’t there before. If both sides know what they are doing, the result will be valuable....

It has been illegal for startups to publicly advertise the sale of partial ownership to investors. And while services like Angelist and FundRoom have opened up the marketplace in recent years, those platforms are still membership-based and not entirely open. After...

Your actions over time build your brand. But it is crowded out there. Many brands over time will come into contact with others using similar names and logos, and who will win? Most often, the company that has taken the step of registering their trademark rights...