L'Oréal Professional | Digital Education 2015

The Loft Group has developed an enterprise grade mobile content delivery platform for education, mobile learning and training. The training application enables companies such as L'Oreal Professionnel to deliver sales and product knowledge training to their national professional salon network, retail stores, staff and clients.

Organisations worldwide are experiencing the numerous benefits associated with deploying Digital Education & Training Applications. Regardless of organisation size or industry sector, Digital Education is contributing to the growth and success of many businesses by providing an efficient, cost-effective and maximising mobile application deployment.

Loft Group Digital Education is much more than an education platform; it is a powerful software tool that will revolutionise the way your organisation educates.

The focus for Digital Education has been to ensure the education journey continues to evolve and remain relevant to the ever changing business needs of your salon partners. The ability to measure and review performance against the highest industry standards ensures your education will continue to provide an educational experience based on participation feedback, data collection and results based on statistical reporting methods developed across the Digital Education Application.

As with any capital expenditure in business today, ultimately return on investment is one of the key considerations. In looking specifically at the tangible gains and the immediate benefits accrued from the Digital Education Platform, there are a number of reasons why the ROI proposition is so exciting. Improved cost savings and exponential gains in operational efficiency are obviously some of the key features that result from its implementation. What is equally if not more important are the profitability gains that are harder to quantify, for example the resulting strategic advantage in the marketplace that arises from the increased individual value. In turn through the education experience, the individual becomes a highly valued member of the retail sales process.

3.
1
Classroom
Workflow
Improvements
Our new classroom workflow
feature is designed to assist
Educators to enrol and
manage students easier
and more effectively.
Our goal was to increase the
flexibility and applicability within
the structure of educational
abstracts such as Classes,
Learning Pathways and
Assessment criteria.

4.
2
Learning
Pathways
Students can interact with
content in an Academy
environment where they are
aided via In App notifications
which provides details of their
performance (Assessment
and Content completions)
and suggests progressions to
additional Content, Resources
and External Media.

5.
3
Class
Creation
We created a more accurate,
engaging learning experience.
Educators can now start to
plan their content and deploy
sessions faster. Educators can
set up to run a training session
for the students In Academy
classes and assign the pieces
of content that are being
taught at a location.

6.
4
In-App
Notifications
Configure automated In-App
notifications will keep students
informed when certain events
are happening. For example,
when a student completes
an assessment or when a
new product is released.
The application will push a
notification to the student.
Once the notification has been
received by the student, they
have the option to share their
results via social media.

7.
5
Content
Interaction
Improvements
Adding a richness to your
student’s learning experience
to create a further personal
touch with additional
interactive features to use.
Student’s will have the ability
to use the new highlighter and
sticky notes to maximise their
understanding of content.

8.
6
Social
Network
Integration
By allowing social media
network integration, your
students will be able to register
and log in to the L’Oréal
application by using their
Facebook or Google+ Account.

9.
7
Colour Tool
The L’Oréal Professionnel
Principles of Colour Game
provides learning about
colour theory, the L’Oréal
Professionnel colour
numbering system and
application of colour to the
hair. The focus of this game
delivers a visually attractive,
comprehensive and enjoyable
experience to the student
which uses educational
mechanics such as assessment,
learning pathways and
gamefication to encourage
progression through the
Principles of Colour Game.

10.
8
Mixing Lab
Once a Student has proven
a level of knowledge in the
Principles of Colour Game,
they are able to use the L’Oréal
Professionnel Mixing Lab. This
tool generates mixing ratios of
various L’Oréal Professionnel
colouring products. The
mixtures are represented with
the real world vales for product
quantities, hair colouring
process and supporting product
technical documentation. The
students can use the L’Oréal
Professionnel Mixing Lab within
their salon as a guide to mixing
L’Oréal Professionnel colouring
products.

12.
Updated
Navigation
Framework
Easy to use sidebar navigation,
important with just one tap. The
smaller icon based framework
makes manoeuvring between
features seemless.

13.
11
overview of basic information
where you can view or edit
access to your course features.
No unnecessary elements or
clutter.

14.
12
Collections
The product categories are
displayed in a list format as
individual visual tabs. Users
are able to scroll vertically on
the list to reveal additional
information.

15.
13
Latest News
Keep users up to date with
current international and
localised news through the
dedicated news section. Have
the latest press releases,
launches of new products etc.
seen and understood.

16.
14
Social Network
Encourage students to follow
your Social Network and share
their education experiences
with the community.

17.
15
Education
Using the best, most intuitive
features of the iPad, we have
created the ultimate user
experience. The Digital
Education Platform puts the
focus on the user experience
which guarantees
engagement and as a result
content retention.
Educators who now present
from the iPad using the Digital
Book Application are more
is consistent with the agreed
global standard.

18.
16
Salon Locator
The Salon Locator allows you
to enter your current address
manually, or you can tap on
the ‘Geolocator’ button which
will automatically pinpoint the
nearest salon to your location.

19.
17
Calendar
The Calendar allows you keep on
top of your education programs
while informing the user about up
and coming courses. The calendar
months are displayed in a
horizontal list up at the top where
the user can easily swipe left and
right to navigate from month to
month.
Booking forms are sent to the
bookings manager which
enables users to book a course
online and preview all of the
course options within the Digital
Education Platform.

20.
18
Resources
Access education material in
your salon, home or anywhere.
Resources enables a group
of users to have access to
their Digital Education media
which includes individual
collection PDF’s and product
videos. These are all stored on
the cloud which means easy
access for both educator and
student.

22.
20
Drag & Drop
This feature enables users to
drag photos, notes, answers
or supplied images on to their
workbook. This is accomplished
by the user selecting the virtual
object by ‘grabbing’ it and
dragging it out of the container
the workbook.

23.
21
Scribble Pad &
Highlighter
The digital Scribble Pad enables
users to handwrite notes and
add comments to photos or
illustrations by using the touch
functionality or with a stylus.
This allows for freedom to
create illustrations, mark
headsheets, circle or highlight
answers with in the workbook.

24.
22
Camera Roll
The Camera feature takes
advantage of the device in-built
camera. Users are able to take
photos at any stage during the
course and insert them into
their workbook. This enables
users to capture and document
individual and group activities.
The Camera Roll stores all of the
users photos in one convenient
location for easy access. The
user has the ability to enter the
Camera Roll and select or delete
any photos within. Once a photo
has been selected, the user has
the ability to Drag & Drop the
photo onto their workbook.

25.
23
Sticky Notes
The Note Pad within the Digital
Education Platform is a simple
text-only editor that provides
users use of the device keypad.
All of the user notes are stored
within the course and on the
page on which the notes
were taken.

27.
25
Executive
Dashboards
The Executive dashboards
provide your executive team
with real-time visibility across
their Educator’s outputs, and a
more valuable insight into their
key performance indicators
(KPIs).