Mitsubishi to expand ops in Indian cellular market

NEW DELHI (Asia Pulse)--Japanese giant Mitsubishi is set to diversify and expand its range of cellular handsets in
India.

It is to focus on quality users and has fixed a target of
a US$10 million turnover for the current financial year.

"Looking at the growing potential for the cellular market,
Mitsubishi is opening a branch office in India, upgrading from
a liasion office so far. With this we will market our products
directly," Isac Waldman, Mitsubishi's chief representative in
India, told PTI here.

With the opening of the branch office, dealers no
longer need to import handsets from Mitsubishi's Israel-based
distribution comapny HAT Trade. This would bring the market
price down by at least five per cent, Waldman said.

Mitsubishi's handsets are marketed under the brand name
"Trium" and are available in the Indian market in various
price ranges: low-end, medium range as well as high-end.

Waldman admitted that during the first seven months from October
2000 to March 2001, Mitsubishi failed to achieve targets in its operations in the Indian market,
falling short by almost 50 per cent.

Thank You

By registering you become a member of the CBS Interactive family of sites and you have read and agree to the Terms of Use, Privacy Policy and Video Services Policy. You agree to receive updates, alerts and promotions from CBS and that CBS may share information about you with our marketing partners so that they may contact you by email or otherwise about their products or services.
You will also receive a complimentary subscription to the ZDNet's Tech Update Today and ZDNet Announcement newsletters. You may unsubscribe from these newsletters at any time.