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Content marketing statistics your company can’t ignore

A new infographic from Demand Metric has highlighted some important statistics that reflect just how essential content marketing is in the digital sphere today. The infographic shows that an impressive 90% of companies now market with content, and are certainly reaping the benefits of this customer-focused medium.

Here are some of the key findings from Demand Metric’s research:

78% of CMOs see custom content as the future of marketing, and 80% believe custom content should be central to be marketing work

20% of internet users’ total online time is now spent on content, and 68% of people spend time reading about brands that interest them

80% of people appreciate learning about a company through custom content, and 90% of consumers find custom content useful

The infographic therefore exemplifies not only marketers the belief in content marketing, but also the positive response that consumers have to it. The fact that four out of five customers appreciate learning about a company through custom content should be all of the information you need to start creating it for your company!

However, if you still need a little extra encouragement, Demand Metric also points out that content marketing costs 62% less than traditional marketing, but generates approximately three times as many leads per dollar spent.

With positive attitudes, heightened belief from marketers and a cost-effective, lead-effective outcome, if you’re not already on the content marketing bandwagon, it might just be time to jump on.