<p>Check your inbox!</p>

After last year’s smash hit, I’m excited to announce that dates have been announced for Accelerate 2018! Accelerate is VTS’ annual user conference and so much more– it’s commercial real estate’s innovation conference. Attendees can...

I wasn’t sure what to expect when I sent Monday’s email delaying the Summit. If I’m honest, I was bracing for backlash…though I think that’s a default state for we product marketers every time we hit the ‘send’ button. To my...

Today, due to a litany of personal and professional challenges, I had to delay the Product Marketing Summit by 30 days. Getting the first Summit off the ground has been a haul, though I and our community (700 strong!) strongly believe in the vision. These emails are...

One of the things I’ve found the most challenge and love in during my time at VTS is that we’re powering a technological transformation. Commercial real estate is the third largest asset class in the world and also the most archaic. Many of our clients had...

Like I’ve written about before, holidays present some interesting opportunities for marketing. The best thing brands can do during the holidays is make their prospects & customers FEEL something. Everyday, prospects & customers are getting inundated with...

As I helped build out the Diversity Committee at VTS, one of our initiatives was creating awareness around different aspects of diversity & inclusion. We accomplished this by setting a ‘diversity calendar’ with monthly themes. October is Domestic...

Product roadmaps are a frequent requests Product Marketing receives from Sales. Long buying cycles common with strategic products often mean buyers need to know what’s ahead so they can make confident purchasing decisions. The key for us was setting expectations...

Our inboxes are cluttered with them. Most of us hate them. Some of we marketers, even though we know it’s cruel, hi8t the ‘spam’ button in an attempt to blacklist their email servers. But sometimes, oh so rarely, I’m impressed by a cold sales...

September 5, 2017 Coffee with a Product Marketer #13 — Darren McPhee, Director of Product Marketing @ BlueCat Networks This product marketer took a journey through the product management org before reuniting with his first love, marketing. Grab a cup with...

Today I’m excited to announce that VTS’ new Site Plan went live! This launch is the result of about 3 months of work between my Product Marketing team & the Product Management team. Check out the video below and navigate to my professional gallery to...

Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it’s great for our recruiting efforts. Meet our Design Team! They are responsible for: Elevating the user experience through design –...

July 25, 2017 Coffee with a Product Marketer #7 – Michael Manning, Product Marketing Manager @ Neudesic Hear how Michael realigned a product toward a particular vertical (which included a complete rebranding and repositioning), which led to about a 70% increase...

Every month or so, we like to spotlight a department or team here at VTS. In addition to having a little fun, it’s great for our recruiting efforts. Meet our Product Team! They are responsible for: Managing the product development process, from ideation...

July 19, 2017 Coffee with a Product Marketer #6 – Amanda Goetz, Director of Product Marketing @ The Knot (XO Group) Amanda grew up on a farm in central Illinois and came to New York to work on “the internet.” She got her ‘MBA equivalent’...