Rihanna - "What Now" (Music Video)

Rihanna - "What Now" (Music Video)

Rihanna dropped today (November 15th) at 9am on
VEVO the music video for “What Now”. The Nathan Cassells and Kuk Harrell
co-produced piano-led mid-tempo pop ballad serves as the sixth single lifted
from the Bajan singer’s “Unapologetic” album. The music video for “What Now” was
filmed in Thailand
and directed by Darren Craig, Jeff Nicholas and Jonathan Craven of The Uprising
Creative.

Rihanna rocks a mullet and goth-inspired
attires in this one. It’s a simple music video but it’s definitely visually
engaging. Even though it was filmed in Thailand, where beautiful sceneries
are found left and right, RiRi chose not to promote the sights of the Asian country
in the “What Now” visual but keep it “in-studio”. Liked the effects used on the
video, as well as Rihanna's intensity. She played the "kind of psycho"
role nicely.