Our Portfolio

Strauss Group is an international corporation with a portfolio of four companies, which provide a response to two leading world trends – Health & Wellness, and Fun & Indulgence. Strauss manages and develops its business in order to offer a wide range of quality Food & Beverage brands to the entire populations, which are marketed through various commercial channels.

The Group has 14,000 employees worldwide, is active in more than 20 countries. The group’s sales totaled NIS 8.6 billion in 2018, of which its international operations account for 54%. Strauss has collaborations with Danone, PepsiCo, Haier and Virgin.

Strauss Group is traded on the Tel Aviv 35 Index, which includes Israel’s largest public companies, and has an ilAA+ credit rating.

Our companies

Strauss Israel

As an international company whose home base is in Israel, Strauss is considered the largest Food & Beverage company in Israel. Strauss Israel is active in a variety of Fields of Activity, ranging from milk and milk products through fresh Dips & Spreads, salty snacks and confectionery, to coffee, water, olive oil, honey – and more. The Company’s brands in all its core categories command a leading position in the Israeli food market and include many of the Israeli public’s favorite and most nostalgic products.

Strauss Israel operates some 20 sites, which include manufacturing facilities and logistic centers located from Safed in the north to Yotvata and Eilat in the south. The Company’s products are distributed through around 13,000 points of sale. In Israel, Strauss employs around 5,000 people.

Over the years, Strauss has devoted many resources with the aim of delivering the best of innovation and quality to the Israeli consumer’s table, meticulously observing the most advanced standards in the world in the development and manufacture of food products.

Previous positions: Itai joined Strauss about 20 years ago, starting out as Project Manager in the Logistics Division. He has since filled a series of key positions in logistics and operations, and following the establishment of the Operations Division in Israel, he was appointed Manager of the Fun & Indulgence Operations Cluster.