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Vevo to Provide Live Stream of Bonnaroo 2011

March 10, 2011

In this age of instant communication and live streaming audio and video, the concept of venturing out into a humid field to watch your favorite musicians perform seems kind of silly to the passive fan.

Vevo is treading into live music's next great commercial venture; live webcasts. Unfortunately, it's only a matter of time before this trend explodes and the "commercial" aspect of this wet dream becomes a reality. Until then, Vevo is here to keep your wallets strapped. God bless.

Music video website Vevo will be at the forefront of this alternative in June, when the site broadcasts live performances from the 2011 Bonnaroo Muisc & Arts Festival, free of charge. Quite an appealing offer, considering this year’s tenth anniversary celebration will include performances by Eminem, Arcade Fire, Lil’ Wayne, The Black Keys and a reunited Buffalo Springfield.

The festival, which takes place June 9-12th in Manchester, Tennessee, will even be available to watch on mobile devices, including the iPhone and Android phones.

On-demand programming will be possible via Vevo partners such as Google TV and Boxee.

Vevo, which runs primarily on advertising revenue, will partner with Ford to provide its Bonnaroo 2011 stream. The broadcast will include numerous live performances, interviews and web series available on the Vevo Bonnaroo channel and Bonnaroo.com. Many of last year’s festivities were webcast on Youtube.

Vevo is owned by Universal Music Group, Sony Music Entertainment and Abu Dhabi Media Company.

It’s the obvious future of festivals and live music for that matter Patrick. Whenever we cannot get exactly what we want, we typically go running to the internet for some time of alternative retribution. Hence, this is a brilliant move by Bonnaroo. Coachella also initiated a similar live stream system at their 2010 festival.