Kate Upton Tapped For Sam Edelman's Spring Campaign

Kate Upton's move from swimsuit model to fashion favorite marches on — in Sam Edelman heels, to be exact.

According to a report in WWD, the New York-based footwear brand just tapped the model for its new spring campaign, which features some cleavage-y stills of Upton kicking up her heels, along with a video component they're hoping will "go viral." (Not a bad hunch: considering she's quite the YouTube sensation.)

The black-and-white ads will roll out starting Monday and were shot in New York City by David Lipman, who said he chose the model "because she isn’t stick thin. She’s beautiful and all-American.”

Even though Upton's been nabbing fashion gigs left and right with, perhaps, a TV hosting job in the works, fans of her saucy swimwear shots shouldn't fret — something tells us covers like these probably won't be going anywhere any time soon: