Tag: Moritz

FÀBRICA MORITZ, BARCELONA SPAIN Moritz is a large scale, international beer producer that has opened a ‘microbrewery’ in Barcelona. So imagine if Miller/Coors opened a ‘specialty’ beer bar with just their beers on draft. I know that Mortiz doesn’t make the best product in Europe, but it’s great to see them marketing their product in a cool way with a wonderful space and awesome food. When we visited the location in Barcelona, we didn’t realize that there are 4 different parts to this brewery taking up almost 1/2 of the block it’s located at (production in the basement as well). To include: Wine & Beer bar, Restaurant, bakery, and gift shop. Each has a different vibe and a separate entrance, but linked together with passages inside. The color scheme is vibrant florescent orange (like their logo) in the lighting overhead and it is really trippy. The location is purely modern in design with exposed brick, with a cross between cafe and upscale dining. The bakery has fresh sweets, breads and various eats to go, the gift shop is truly amazing. The marketing dept must have carte-blanche and an unlimited budget because they have tons of crazy stuff with their logo …