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BlackRock Hits Back in ETF War

By

Kirsten Grind

Updated Oct. 15, 2012 7:23 p.m. ET

The price war in ETF land is heating up again.

Mutual-fund company BlackRock Inc., the biggest provider of exchange-traded funds in the U.S., Monday said it plans to slash fees on some of its iShares ETFs, introduce new low-fee ETFs, reorganize its sales force and roll out BlackRock's first-ever television ads to spread its message to individual...