Oracle Blog

Social. Mobile. Complete.

Tuesday Jul 22, 2014

It’s no surprise that businesses today are turning to data to get smarter about their customers. In many ways it has become the currency of choice for businesses looking to navigate the complexities of today’s highly fragmented and information driven economy. As a result, businesses are collecting real-time insights faster than ever while upending Moore’s Law as the number of channels grows exponentially.

And while data has become a must have for businesses of all stripes, the ability to convert this type of intelligence into competitive advantages -- filing the holes where a company’s knowledge needs to be supplemented -- still remains a cumbersome process.

At its core, DaaS for Business promises to change the way organizations think about data as a competitive advantage for their business. Through these data services, DaaS can serve as a central point to source, manage and provide data to any business user. Think of it as the Grand Central Terminal for all your data needs. Much like any other enterprise solution that is available to businesses in the marketplace, the timing and need for this type of service is long over due.

Oracle’s DaaS features a suite of offerings that can help decision makers fine tune and focus their marketing and social efforts with better insights from data. Future data offerings will be targeted at sales, talent acquisition and for solving more verticalized needs.

What do businesses stand to gain with DaaS?

Data that is portable and connected….

Eliminating the hurdles and speeding up data adoption…

Transparent and trusted…

Connected cross channel data…

Scale, depth and accuracy…

Unique audience insights…

Easy access and action…

This is just the tip of the iceberg in what DaaS can do for your business. The collection of data is half the battle when it comes to gaining any advantage over your competitors. Putting that data into action closes that loop. After all, data at rest tends to remain at rest.

Monday Mar 11, 2013

Oracle Social Relationship Management (SRM) is a product that helps you manage and scale your relationship with customers on social media channels. We have recently integrated four best-in-class social relationship management components - social listening, social analytics, social engagement and social publishing - into one unified interface to give you the most complete social relationship management solution on the market.

You can listen to what people are saying about your brand, engage with fans and followers, create content and apps, publish to multiple social channels, manage workflows, and analyze results and get social campaign metrics.

Only Oracle can connect every interaction your customer has with your brand. Our goal is to help you deliver the best customer experience wherever your customer touches your brand – whether it’s on the web, mobile, in-store, contact center, direct sales, and nowadays, this includes social.

Thursday Jan 10, 2013

NBC Sports wanted to engage fans, grow their audience, and give their advertising customers more value. They wanted to use social media to accomplish this.

NBC Sports recognized that sports in inherently social. When you watch a game at the stadium or at home, you’re chatting with the people around you, commenting on plays, and celebrating together after each score. NBC Sports wanted to deliver this same social experience via social media channels.

NBC Sports used Oracle Cloud's Social Relationship Management (SRM) to create an online sporting community on Facebook. Fans can watch sporting events live on NBC television while participating in fan commentary about the event on Facebook. The online fan community is extremely engaged – much like fans in a sporting stadium would be during a game. NBC Sports also pose sporting questions, provide sporting news, and tie-in special promotions with their advertisers to their fans via Facebook.

Since implementing their social strategy, NBC Sports has seen their fans become more engaged, their television audience grow, and their advertisers happier with new social offerings.

To see how Oracle Social Relationship Management can help create better customer experiences for your company, contact Oracle here.

Tuesday Nov 13, 2012

Facebook is now the most popular site on the Internet. People are tweeting more than they send email. Because there are so many people on social media, companies and brands want to be there too. They want to be able to listen to social chatter, engage with customers on social, create great-looking Facebook pages, and roll out social-collaborative work environments within their organization. This is where Oracle Social Relationship Management (SRM) comes in. Oracle SRM is a product that allows companies to manage their presence with prospects and customers on social channels.

Let's talk about two popular use cases with Oracle SRM.

Easy Publishing - Companies now have an average of 178 social media accounts - with every product or geography or employee group creating their own social media channel. For example, if you work at an international hotel chain with every single hotel creating their own Facebook page for their location, that chain can have well over 1,000 social media accounts. Managing these channels is a mess - with logging in and out of every account, making sure that all accounts are on brand, and preventing rogue posts from destroying the brand. This is where Oracle SRM comes in. With Oracle Social Relationship Management, you can log into one window and post messages to all 1,000+ social channels at once. You can set up approval flows and have each account generate their own content but that content must be approved before publishing. The benefits of this are easy social media publishing, brand consistency across all channels, and protection of your brand from inappropriate posts.

Monitoring and Listening - People are writing and talking about your company right now on social media. 75% of social media users have written a negative post about a brand after a poor customer service experience. Think about all the negative posts you see in your Facebook news feed about delayed flights or being on hold for 45 minutes. There is so much social chatter going on around your brand that it's almost impossible to keep up or comprehend what's going on. That's where Oracle SRM comes in. With Social Relationship Management, a company can monitor and listen to what people are saying about them on social channels. They can drill down into individual posts or get a high level view of trends and mentions. The benefits of this are comprehending what's being said about your brand and its competitors, understanding customers and their intent, and responding to negative posts before they become a PR crisis.

Oracle SRM is part of Oracle Cloud. The benefits of cloud deployment for customers are faster deployments, less maintenance, and lower cost of ownership versus on-premise deployments.

Oracle SRM also fits into Oracle's vision to social enable your enterprise. With Oracle SRM, social media is not just a marketing channel. Social media is also mechanism for sales, customer support, recruiting, and employee collaboration.

For more information about how Oracle SRM can social enable your enterprise, please visit oracle.com/social. For more information about Oracle Cloud, please visit cloud.oracle.com.