October 05, 2006

Burger King Video Games

Seriously... Burger King is actually releasing three games created for the Xbox and Xbox360. You can read more about the effort in these articles at Game Informer and Gamespot. Here's a list of the three games, as well as a brief description for each:

Pocketbike Racer - Racing game pitting Burger King mascots against one another.

Big Bumpin - Bumper car game pitting Burger King mascots against one another.

Sneak King - The most entertaining of the bunch, it's an adaptation of the stealth action genre, but instead of sneaking up and snapping someone's neck, you give them the gift of food.

I'm actually impressed that the first two games are Xbox Live enabled. They may be simple in nature, but it's often the simplest games that are the most addictive. But my favorite part about this campaign is that Burger King isn't giving the games away... According to Game Informer:"The
Xbox and Xbox 360 games will be available from November 19 through
December 24 for $3.99 with the purchase of a value meal."

This is classic CP+B, making advertising so good that consumers are willing to pay for it. They've used this before for Burger King, as well as in the "Counterfeit Mini" campaign, where consumers paid for an instructional DVD... and they sold out.