Power Assure and iTRACS Target the Energy Market with an Integrated DCIM Solution Accelerating the Transformation of the Data Center into a Revenue Center

Power
Assure®, Inc., a data center infrastructure and energy management
solutions provider, and iTRACS,
Inc., the leading provider of open, enterprise-class Data Center
Infrastructure Management (DCIM) solutions, today announced at the
Gartner Data Center Conference 2012 the availability of an integrated
DCIM solution that turns data centers into revenue centers with
increased reliability and availability, better server utilization, and
new revenue streams generated from energy market participation. The
integrated Power Assure/iTRACS solution is being demonstrated this week
in Power Assure's Booth #108.

The Power Assure and iTRACS collaboration unlocks operational data and
turns it into actionable insight to help decision-makers reduce OPEX and
CAPEX through aggressive server consolidation and resource management
strategies; optimize the business output of the data center via
increased rack capacities and higher CPU utilization; and implement a
variety of new strategies for monetizing the data center fleet across
geographies, including participation in the energy market by shifting
and selling excess IT energy loads.

This transformative solution combines Power Assure's open API and web
services-based PAR4
server performance metrics, IT forecasting, and global energy
intelligence software with iTRACS' open systems Converged
Physical Infrastructure Management™ (CPIM®) DCIM software suite for
visualizing, managing, and optimizing the physical ecosystem. Power
Assure and iTRACS have been recognized as DCIM specialist by Gartner
under “Vendors to Watch”in its November 27, 2012 research note
entitled “Market Trends: Total Addressable DCIM Market Will Reach $1.7B
in 2016.”

“Power Assure's partnership with iTRACS signifies the growing shift in
how data centers contribute to an enterprise,” said Brad Wurtz,
president and CEO, Power Assure. “With monetization through
participation in the energy market, data centers can accurately forecast
IT energy loads to automatically shift, shed, and sell their energy
loads back to utilities, becoming a source of new revenue. Combined with
new cost reduction strategies including better methodologies for
Computational Fluid Dynamics modeling, the data center can be converted
from a cost center to a revenue center. We are excited to help drive
this transformation with iTRACS.”

“The financial community is increasingly treating the data center as a
capital asset with direct impact on the organization's top and bottom
lines,” said Elizabeth Given, president and CEO, iTRACS. “The data
center is evolving from a cost center to a source of revenue and
profitability, whether you're increasing customer transactions per
kilowatt or participating in the lucrative energy market. Our
partnership with Power Assure underscores the value of an extensible
DCIM software suite in fueling this evolution.”

The Gartner Data Center Conference is the most comprehensive compilation
of sessions and advice on the future of the data center ever held. It
offers the latest insights and best practices for all major data center
disciplines – servers, operating systems, storage, business continuity
and disaster recovery. Additional information is available at www.gartner.com/us/datacenter.

About iTRACS

iTRACS is the leading provider of open, enterprise-class Data Center
Infrastructure Management (DCIM) solutions that drive efficiency,
performance, cost savings, and strategic value in physical
infrastructure. iTRACS' Converged Physical Infrastructure Management™
(CPIM®) features the world's first and only holistic command-and-control
of the data center combining an open systems architecture with a
navigable 3D environment. Interactive 3D Visualization – The Efficiency
Engine™ is at the heart of the CPIM® solution, unleashing new
opportunities to create efficiency and business value in the design,
management, and optimization of physical infrastructure. iTRACS is
helping enterprises around the world drive efficiency and optimize asset
performance. Improve capacity utilization. Leverage cloud, big data, and
other game-changing technologies. And optimize the business value of the
entire physical infrastructure investment. 33% of CPIM® customers are in
the Global/Fortune 500.

Power Assure is a leading developer of Data Center Infrastructure and
Energy Management software for large enterprises, government agencies,
and managed service providers. Power Assure's solutions provide
visibility, intelligence, analytics and automation to help CIOs, IT
directors, and facilities managers optimize capacity, service levels,
and power consumption within and across data centers. Headquartered in
Santa Clara, CA, the company is privately held with funding from ABB
Technology Ventures, Dominion Energy Technologies, Draper Fisher
Jurvetson, Good Energies, Point Judith Capital, and a grant from the
Department of Energy. Power Assure partners include ABB, Cisco, Dell,
IBM, In-Q-Tel, PARC, Raritan, UL and VMware.

Power Assure is a registered trademark of Power Assure, Inc.All
product names and references remain the trademarks or registered
trademarks of their respective owners.