﻿The adventure begins ten years ago. Isabelle Hervé’s paintings are displayed in the studios of Avance Diffusion. They turn out to be a new way of designing clothing. The fusion of painting and new printing techniques enables the Aventures des Toiles label to create its authentic and poetic identity.The manufacture of materials, the colour schemes and the dyeing process after spinning and weaving are all the essential skills required for the finished garment. This knowledge in the hands of skilled tradesmen and women becomes an artistic form in its own right. This is the path chosen by Aventures des Toiles. To combine poetry and quality, to give freedom of artistic creation, the label applies a contemporary touch and develops models where the individuality of the garment transfers itself to the body on which it is worn.Today, a number of themes are taking the search for new textiles into new territory. The manufactured fabric uses the spirit of the painting to define its own independence. The garment jumps out of the painting and breathes its own uniqueness.Within this collection profile, the painting is embedded in the detail of the garment like a secret jewel, it makes its nest in the corner of a pocket, between two layers, giving a mere hint, in the background, in the embroidery.The fabric creation no longer imitates the painting, it sets itself free, becomes softer, surrounding the body and moving freely. THE CONCEPT .....One season, 7 paintings, 7 lines of clothing: just a few words are needed to describe in broad outline the fundamental concept of Aventures des Toiles. An open window to the inner world of the artist, each painting is a source of inspiration rather than a model. Never justcopied, it fuses with the garment to give birth to a new and independent creation. At the beginning, the painting is chosen for its visual universe, its identity and its dominant colours. The creative teamallows itself to soak up the full effects. Lines and colours are reinterpreted by a successive choice of materials, forms and prints. From an entire painting, sometimes just one motif is used, drawn out from the canvas like a thread off a reel. Alternatively, it is the colours that free themselves of the shackles of the form to invade the fabric and become a new backcloth. Much more than a simple imitation, this breaking down of the painting enables it to be reformed in all its richness and uniqueness. Once released from the imagination of the stylists at Aventures des Toiles, the garment is subjected to the trials of the real world in the hands of designers and prototypists. Forms and colours are transferred onto paper and then passed into the expert hands of the couturiers. Very soon, the garment is ready to be worn: passing from the world of art to the world of the living, in active 3D! THE KNOW HOW........The finest print cannot exist without a solid weave: while the creative minds represent the most visible part of the activities of Aventures des Toiles, they are supported by a strategy which goes against the grain of the dominant economic model: since its launch, Aventures des Toiles has always relied on creating value-added rather than systematically seeking to reduce production costs. The expertise of the various skills and professions is recognised and made full use of. From the fabric to the garment, here is a brief insight. In the studio, the artist puts down the brush: for Aventure des Toiles, it’s the starting point of a collective and creative process. From the very start, the unique becomes a source for the many: from a single work, the stylists develop numerous ideas; rough sketches set the tone for the range. Designers, the architects of the garment, start to give it shape by creating patterns. Working closely with Aventures des Toiles, the fabric manufacturers also contribute to the project by proposing custom-made materials and prints. And finally, the model is passed through to the couturiers: they put together the first prototypes, find solutions to assembly difficulties and approve the patterns. And through their work the metamorphosis of the painting into the garment is complete. In the warehouse, the collection is ready for dispatch to the boutiques: the logistics team mobilises the distribution of the collection to all corners of the globe. When the adventure is complete, a single body slips on the garment and comes face to face with the artist: linking them together are the shared skills of all those who contributed to turning a canvas into a fabric, from the hushed quiet of the gallery to the hullabaloo of everyday life.﻿