SEO Basics

SEO or search engine optimization is the process used to enhancing the growth and visibility of your website on the major search engines. The important aspect of SEO incorporates both the creating and technical aspects of running a website. The main aim of SEO is to improve ranking by increasing traffic, awareness and even informative content.

There are many aspects to SEO from the way other website links to yours to the words in your site or blog. At times, SEO is simply about the way you structure your website for the search engine to understand.

Many people have the mentality that SEO is about Keywords, structure, linking and link building. Well, even though all this are important, SEO is all about making your site better for your readers and potential readers as well. All this principals goes hand in hand.

Do You Need SEO?

As you know, the most web traffic is generated from major search engines like Bing, Google and Yahoo. Lately, social media does contribute a certain amount of traffic to websites, but not as much as search engines. It does not matter the type of service or product you provide; you will have to optimize your website for the search engines.

If the search engines cannot locate your website easily, something is very wrong somewhere with your site, and you are missing out on an incredible opportunity to drive traffic to your site.

At the same time, the words any user types into the search box are paramount. Actually, it should be taken as the gateway to a gold mine. The technical name for these words is ‘keywords’. As a website owner, taking advantage of these keywords that rotates around what you provide is important. However, you should be very careful about how you use them as well.

There is a very delicate balance between optimizing your website for your most important keywords and over-optimizing or keyword stuffing. In most cases, if your webs content is informative and reads well, the search engines will recognize it and your site will rank well.