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PMA 2010 Report

Thursday 8th, March 2007

Posted by: Mark Peters

The Leica C-LUX 2 by Leica Camera AG, Solms, is a new elegant and high-performance digital model from the Leica C-Lux line. The 7.2 megapixel camera sports a particularly compact metal body, making it even flatter and easier to handle than the predecessor model - the LEICA C-LUX 1. In addition, the LEICA C-LUX 2 has numerous technical improvements in store. A new high-speed image signal processor, also used in the digital SLR camera LEICA DIGILUX 3, ensures improved image processing and storage inside the camera. This gives the LEICA C-LUX 2 the edge over many other models due to its faster reaction capability in those all-decisive moments. The LEICA CLUX 2 is the first ultra compact digital camera from Leica to incorporate “Intelligent ISO“ automatic exposure control. The LEICA C-LUX 2 will be on sale in a choice of black or silver at Leica stockists’ from May 2007.

The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).