Typically the best deals are contingent on your signing up for a brand new contract rather than just upgrading, but I’ve often found their upgrade pricing to be $80-$100 off what you would shell out direct from your carrier so it’s almost always worth at least taking a look.

In transitioning from the beta to a fully fledged service they are adding a couple new features to go along with the existing list of free two-day shipping, risk-free returns (30 days AT&T/14 days Sprint, T-Mobile, and Verizon) and of course the instant discount.

The first new feature is a best price guarantee that they will match a competitors (or their own) lower price within 14 days of your purchase. As usual with such things there are quite a few catches, not the least of which is that you have to notify them even if they change their own pricing, but it’s a nice addition regardless.

The other new feature is a collection of free “premium apps” worth approximately $25. This one may sound familiar as they have had this offer associated with specific devices from time to time in the past. It seems that you will have some choice regarding these apps, but you will be selecting from a list and not simply receiving $25 to spend however you wish in the Amazon App Store.

As always I’ll add the warning that Amazon Wireless buyers need to be wary of the extra early termination fees if they would decide to back out of their contract after a couple months, but if you are comfortable that you will stick with the contract this isn’t a real concern.

Amazon Wireless has turned itself into a very compelling option in the mobile space over the last year and I’m glad to see Amazon is apparently going to stick with it.