Berlin, Germany, September 4, 2014: HUAWEI today launched HUAWEI Ascend Mate 7 at Internationale Funkausstellung Berlin (IFA) 2014, featuring a big 6-inch screen with FHD display for enhanced entertainment viewing, a slimmer 7.9 mm body for increased comfort, a more powerful octa-core chipset for superior performance, and a longer-lasting 4100 mAh battery. With new single-touch fingerprint technology and EMUI 3.0, HUAWEI Ascend Mate 7 dials up the mobile experience to make it easier for users to live life to the fullest. HUAWEI Ascend Mate 7 is the latest big-screen smartphone from HUAWEI as it showcased its big ambitions as the number three smartphone vendor in the world.

Boasting octa-core architecture, HUAWEI Ascend Mate 7 has an intelligent HUAWEI Kirin 925 processor made up of four large A15 1.8 GHz and four small A7 1.3 GHz chipsets which are activated in different configurations depending on the power needs of a specific app or function so the smartphone can be smarter with power management. HUAWEI Ascend Mate 7 saves up to 50% of the battery by automatically using smaller A7 cores to power standard apps that consumers use at least 80% of the time, and kicking in the larger A15 during high-performance use such as gaming. The processor will also automatically activate additional cores when it detects that 85% to 95% of a single core’s processing capability is being used.

HUAWEI Ascend Mate 7 is possibly the market’s first 6-inch smartphone with instant single-touch fingerprint access to put an end to password fatigue. It enables users to unlock the phone at least 80% faster than devices that use a slower sweeping recognition option. Located on the back of the handset and measuring 9.16 mm x 9.16 mm, the reader supports up to five sets of different fingerprint records which can be allocated to normal and guest modes, so a user can switch modes to enhance protection when securing private folders, applications, or payment information. It has a higher 508PPI ratio for enhanced reader accuracy so there’s no need to swipe repeatedly before being able to unlock the device – even with wet fingers or under light rain conditions. ARM TrustZone also stores encrypted data of the fingerprint within the chipset for better protection by SecureOS, and prevents direct access by third-parties.

Featuring the fastest LTE Cat6 connectivity with download speeds of up to 300 Mbps, HUAWEI Ascend Mate 7 enables HD movies to be downloaded in less than 30 seconds. Running on a high density 4100 mAh Li-Polymer battery, HUAWEI Ascend Mate 7 managed to fit a huge battery in the slim body for more than two days of non-stop normal use. With HUAWEI’s proprietary power-saving technology, HUAWEI Ascend Mate 7 provides three power saving modes – normal, smart, and ultra power saving.

Style and Substance

A rare find for smartphones of this size, HUAWEI Ascend Mate 7 is made up of more than 95% metal and features an interior structure made of a strong aluminum alloy for superior heat reduction. At only 7.9 mm slim and weighing 185g, it has an ergonomically curved back for easier operation with just one hand and an ultra-narrow 2.9mm bezel that delivers a compelling screen-to-body ratio of 83%. HUAWEI Ascend Mate 7 comes in three chic colours, moonlight silver, obsidian black and amber gold.

With a 6-inch FHD in-cell LTPS display that consumes less power and JDI Nega-NEO technology for an impressive 1500:1 high contrast ratio, HUAWEI Ascend Mate 7 delivers incredibly sharp images. It has a 13MP rear-facing camera to capture better party photos in low lighting with Sony’s 4th generation BSI sensor and f/2.0 aperture. In addition, the 5MP front-facing camera adopts the industry-leading 5P non-spherical lens for higher definition and less image distortion.

Intuitive Simplicity

HUAWEI Ascend Mate 7 will launch with EMUI 3.0, the new version of HUAWEI’s intuitive user interface that makes it easier to operate with one hand and features a brand new look across the entire software interface. The new timeline design is used extensively throughout for enhanced consistency and usability across various apps. In addition, it actively addresses daily needs intuitively through practical and visually appealing design details, such as the convergence of key smartphone functions call, contact, and messaging, that can now be easily switched between with a single horizontal swipe.

Availability and Accessories

The recommended retail price of standard HUAWEI Ascend Mate 7 (2 GB RAM and 16 GB ROM) is 499 euros, while that of the premium HUAWEI Ascend Mate 7 (3 GB RAM and 32 GB ROM) is 599 euros. It will be available in more than 30 countries/territories including mainland China, Hong Kong, UK, Germany, Italy, France and Spain from Q3 2014, with other markets to follow. Accessories include the new UltimoPower Active Noise Cancelling Earphones that reduce noise by 15-30db and features for the first time, a self-charging internal battery when connected to a smartphone and two hours of use when connected to other devices, as well as leather cases and a charging stand that converts the smartphone into a digital photo frame.

[Berlin, 2 September, 2015] HUAWEI Consumer Business Group (BG) has today officially introduced the new HUAWEI WATCH to markets in Europe at IFA. The watch, with its classic design, inspired by Swiss timepieces, will go on sale in Canada, Germany, France, Spain and Italy this month priced between €39900 and €69900 depending on the design features chosen. The HUAWEI WATCH will also be available for pre-order in the US from today (2nd September). It will go on sale in the UK, Japan and UAE in October and information on further regions will be released later this year.

[Berlin, 2 September, 2015] HUAWEI Consumer Business Group (BG) today announced a partnership with the world’s most famous fashion photographer, Mario Testino, to mark the launch of the HUAWEI WATCH. The advertising campaign features American supermodel Karlie Kloss and one of the world’s top male models, Sean O’Pry. This is the first time that HUAWEI has worked with the iconic fashion photographer and supermodels to convey its vision of fashion and technology embracing.

[Shenzhen, China, July 22, 2015]: HUAWEI, a leading global information and communications technology (ICT) solutions provider, today announced the business performance of its Consumer Business Group (BG) for the first half of 2015. HUAWEI Consumer BG continued to record remarkable business growth in 1H 2015 with the total revenue reaching a total of USD 9.09 billion, showing an impressive year-on-year increase of 69%. The unit’s sales income represented 32% of the total income of parent company HUAWEI Technologies, up from 24% in the same period last year. HUAWEI’s handset business revenue reached USD 7.23 billion in 1H 2015, recording a year-on-year increase of 87%. This was due to the success of HUAWEI Consumer BG’s strategy of focusing on mid-to high-end handsets, which contributed to both the increase in shipments and average selling price.

Shenzhen, China, November 20, 2014: Huawei today announced that its advertisements for its MediaPad X1, MediaPad 10 Link, and Ascend Mate2 smart devices, as well as E5382 router, have been recognised for their production excellence by several global advertising awards organisations including the Australian Cinematographers Society (ACS), The Greatwall Awards, The Guangdong Advertising Awards, China 4A Golden Seal Award. In total, Huawei has been honoured with eight awards from the prestigious organisations.

Berlin, Germany, September 4, 2014: HUAWEI unveiled its new Ascend G7 smartphone at Internationale Funkausstellung Berlin (IFA) 2014 today. Built with outstanding craftsmanship, a 5.5-inch HD screen, enhanced 4G LTE Cat4 connectivity and an optimized 13MP rear-facing camera, Ascend G7 looks stunning and enables people to work smart and play hard. Ascend G7 is the latest addition to HUAWEI’s impressive series of Ascend G devices that delivers on the promise to put great technology within reach.

Shenzhen, China, December 2, 2013: HUAWEI, a leading global information and communications technology (ICT) solutions provider, today launched its global holiday online competition ‘Unlock Possibilities’. The free competition provides the chance to win a line-up of goodies, culminating in two grand prize Mercedes-Benz Sports Coupes. The ‘Unlock Possibilities’ competition further demonstrates HUAWEI’s aspiration to become one of the leading mobile phone brands globally by bringing quality, innovative and fashionable products within reach for more people. With a focus on the HUAWEI Ascend P6, ‘Unlock Possibilities’ is set to excite a global audience as HUAWEI continues to build its leadership in the smartphone industry.