Ikea purchases gig-economy startup TaskRabbit

Swedish build-it-yourself furniture giant Ikea has finally solved its customers biggest complaint - it just boughtTaskRabbit, a company that finds people to.build your Ikea furniture for you. Ikea and TaskRabbit are teaming up so customers do not have to deal with long task of assembling the furniture.

As well as London, TaskRabbit now operates in 40 cities around the US. Now, following the lead of Best Buy, it will try to compete with Amazon by offering an added, decidedly not electronic service: human labor that can be dispatched to customers' homes to help with assembly. Using the phone's camera, a customer can scan a room and then place Ikea furniture virtually to see how it looks (see below).

Financial terms of the deal were not disclosed. After the acquisition, TaskRabbit will continue to operate as an independent company. "Entering the on-demand, sharing economy enables us to support that", explained Jesper Brodin, president and CEO of IKEA Group.

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Ikea is making moves so you don't have to assemble a sofa or bookcase yourself. "And department store operator Kohl's will soon offer services at about a dozen stores through a deal with online retailer Amazon, which would let Kohl's shoppers hire someone to install products at their homes".

"Once completed", IKEA's statement says, "the acquisition would enable IKEA Group to provide consumers and IKEA customers with access to the services provided by the TaskRabbit Taskers".

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Don't get us wrong, TaskRabbit is about so much more than just putting together furniture.

Leah Busque, founded TaskRabbit but is no longer chief executive.

The e-sharing organisation was founded in the U.S. in 2008 and has been since used by people across 40 cities in the States and London. TaskRabbit CEO Stacy Brown-Philpot and her 60-person staff will remain with the company.

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