Medical Affairs is no longer an inbound-focused support function. It has become a central, strategic, customer-facing one throughout the PLC. So, how can eMedical strategy & tactics optimize your launches? What channel mix can best be used to give you the edge and ensure rapid uptake and future growth?

The Multichannel Rep Workshop provides you with unique insights and hands-on tools to turn your salesforce into experienced multichannel orchestrators.

Topics include: multichannel rep strategy (and the business case); how-to guides for all the key channels (iPad, Remote, rep emails, lead generation...); managing change & motivation for the field force; and the KPIs you do (and don’t) need to keep an eye on.

Target audience: this workshop is designed for frontrunners in omnichannel customer engagement in life sciences.

Each workshop will be facilitated by 2 senior Across Health Multichannel experts.

Included in the registration fee:▶ Coffee, tea and refreshments during the workshop▶ Lunch during the workshop▶ Copy of our best-selling Evidence-based Multichannel book

Free cancellation is possible until 30 days before the event. Otherwise, we will charge you the registration fee.

During the Advanced Multichannel Workshop you will learn how to run state-of-the-art pharma multichannel marketing programs. It is a fully hands-on experience – hear about the tactics at the cutting edge, ask the questions you need to bring your projects to the next level, and see where you can optimise your existing processes.

Topics include: campaign plan and flows; customer journeys; marketing automation; data management and consolidation; performance tracking and dashboards; and the absolute do’s and don’ts for your most important channels.

Target audience: this workshop is designed for frontrunners in omnichannel customer engagement in life sciences.

Each workshop will be facilitated by 2 senior Across Health Multichannel experts.

Included in the registration fee:▶ Coffee, tea and refreshments during the workshop▶ Lunch during the workshop▶ Copy of our best-selling Evidence-based Multichannel book

Free cancellation is possible until 30 days before the event. Otherwise, we will charge you the registration fee.

Capturing & reporting KPIs throughout the campaign
Setting KPIs in line with business case, designing for impact measurement, how to bring cross-channel data together in a dashboardExercise 3: Optimize your dashboard
Presentation & plenary discussion

Medical Affairs is no longer an inbound-focused support function. It has become a central, strategic, customer-facing one throughout the PLC – and arguably even more so during the launch period. So, how can eMedical strategy & tactics optimize your launches? What channel mix can best be used to give you the edge and ensure rapid uptake and future growth?

Topics include: integrated eMedical strategy and initiatives for your key stakeholders, KPIs for eMedical, as well as future trends and organisational preparedness.

Target audience: this workshop is designed for frontrunners in omnichannel customer engagement in life sciences.

Each workshop will be facilitated by 2 senior Across Health Multichannel experts.

Included in the registration fee:▶ Coffee, tea and refreshments during the workshop▶ Lunch during the workshop▶ Copy of our best-selling Evidence-based Multichannel book

Free cancellation is possible until 30 days before the event. Otherwise, we will charge you the registration fee.

The Digital Landscape in e-Medical: Stakeholder Needs & Trends
What are your Specialists looking for in terms of e-medical education, today and tomorrow?
Trends and current use of internet by physicians
Benefits of online vs. offline channels
Key technology trends and the trend towards cross-channel communicationDiscussion and group exercise