England's head coach, Stuart Lancaster, has urged the rugby union authorities to make the sport more attractive to spectators between now and next year's World Cup. Lancaster would support any move to reduce the amount of time wasted by collapsed scrums and believes the game needs to do whatever it can to encourage more youngsters to play it.

Lancaster, whose team will kick off their Six Nations championship campaign against France in Paris on Saturday week, is also open to the possibility of try bonus points becoming a part of the tournament. "I want to encourage everyone involved in the making of the laws and the structure of the game to try to make it as good a spectator sport as humanly possible," said Lancaster during an interview with the Guardian.

"I've got empathy with those suggesting we stop the clock when there are collapsed scrums – or phases of play when there is not a lot happening – so spectators get more value for money."

To improve the flow of the game further he also believes quick free-kicks should not necessarily have to be taken precisely where they were awarded and he would not be averse to a bonus point trial in the Six Nations. "History would say it's been a pretty effective tournament without them and it's not really a decision for me as a national coach but I'd be reasonably open-minded about things like that."

He is convinced the 2015 World Cup can help the Rugby Football Union transform participation in the game. "One of the biggest motivations for England being successful is the impact on grassroots rugby. It's about giving the country a team people can really support, which will go way beyond 2015.

"Supporters are the lifeblood of the game and the people playing it, including kids, also have to enjoy it. You want something to get behind and sometimes the complexity of rugby's rules or its stop-start nature can take that away."

He would like to see additional changes to the dynamics of the game at junior level in England so that everyone can play in one form or another. "If a kid doesn't particularly enjoy getting smashed by someone twice their size, there could either be weight categories or tag rugby for older ages. I want as many kids to play the game as possible."

His more immediate priority, however, is to steer England to a first Six Nations title during his tenure. "The temptation will be to look ahead to the Wales game but there will be three massive challenges before then. We've beaten France in our last two meetings so they're going to be very motivated in that first game.

"People will forget about the age and experience of our side if we lose. As exciting as the talent is, are they ready to go into this Test match? I want to expose some of them to Test rugby and see if they can or cannot deliver. But you can't go into a Six Nations game not caring if you win or lose. I wouldn't go shouting about our internal objectives publicly but we want to go out and win a trophy. That's got to be our motivation."

Lancaster, meanwhile, has also rejected criticism from some quarters that he is ignoring certain players capable of improving England's attacking game because they do not conform to his personal philosophy.

"This notion of mavericks fitting in… I just don't see that type of player in English rugby. I honestly don't think you can be a top-flight club player now and not be a team player. You can't have an individual who plays on his own in rugby. Christian Wade, Manu Tuilagi, Marland Yarde… they've all got points of difference but they're all team players. There are no players out there I'm not considering."

• Read Robert Kitson's full exclusive interview online from 10pm GMT on Monday