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Google Shutters TV Ads Unit

Internet giant to phase out television ad-buying service in the next few months8/30/2012 06:27:09 PM Eastern

By By Todd Spangler, Multichannel News

Google has ended its four-year-old ad-buying service for TV, with the Internet giant saying it will instead double down on online and multiscreen video advertising efforts.

The Google TV Ads service launched in 2008, with initial partner Dish Network. Google later signed DirecTV, Cox Communications, Suddenlink Communications, Verizon Communications' FiOS TV and Viamedia with a reach across 42 million households in the U.S.