Biography

Dr. Fraenkel’s research interests lie in applying
scientifically rigorous approaches to better understand and improve both
patient and physician decision making. Her efforts have resulted in a series of
papers describing the use and value of conjoint analysis to ascertain patient
treatment preferences across a range of sociodemographic groups and diseases,
and customization of the original software program to improve use with
patients. Dr. Fraenkel’s work has also led to new insights into decision making
which have important clinical implications. For example, using conjoint
analysis, she has demonstrated that rheumatoid arthritis patient preferences
for more aggressive treatment with disease modifying antirheumatic drugs differ
by race, with Black patients preferring less aggressive treatment compared to
White patients with similar disease severity. These results may help explain
the disparity in utilization of newer riskier drugs in minority patients. Dr.
Fraenkel is currently
working on developing web-based decision support tools, based on Fuzzy Trace
theory, for patients facing decision involving medications with significant
risks of toxicity.

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