This is a very low quality product that receives a 1 star rating simply because there is nothing lower.

The primary ingredient in this food is by-products. Poultry by-products are of unidentifiable source. It is impossible to ascertain the quality of by-products and these are usually products that are of such low quality as to be rejected for use in the human food chain, or else are those parts that have so little value that they cannot be used elsewhere in either the human or pet food industries. The AAFCO definition of poultry by-product meal is “a meal consisting of the ground, rendered, clean parts of the carcass of slaughtered poultry, such as necks, feet, undeveloped eggs and intestines, exclusive of feathers, except in such amounts as might occur unavoidable in good processing practice.”

The next ingredient is corn. Corn is a problematic grain that is difficult for dogs to digest and thought to be the cause of a great many allergy and yeast infection problems. We prefer not to see this used in dog food. Corn appears a second time 4th on the ingredient list as gluten meal. The AAFCO definition of corn gluten meal is "the dried residue from corn after the removal of the larger part of the starch and germ, and the separation of the bran by the process employed in the wet milling manufacture of corn starch or syrup, or by enzymatic treatment of the endosperm". In plain English, that which remains after all the nutritious bits have been removed.

Poultry fat is a further low quality ingredient and is impossible to determine the source. Unidentified ingredients are usually very low quality. AAFCO define this as "obtained from the tissues of poultry in the commercial processes of rendering or extracting. It consists predominantly of glyceride esters of fatty acids and contains no additions of free fatty acids. If an antioxidant is used, the common name or names must be indicated, followed by the words "used as a preservative". It is a concern to see a fat as the third ingredient. Research at Purdue University has identified fat in the top four ingredients of a dry food as a factor that increases the risk of bloat in large breed dogs. Smaller breeds are untested.

Brewers rice is a low quality grain and by-product.

Beet pulp is filler and a controversial ingredient – it is a by-product, being dried residue from sugar beets which has been cleaned and extracted in the process of manufacturing sugar. It is a controversial ingredient in dog food, claimed by some manufacturers to be a good source of fibre, and derided by others as an ingredient added to slow down the transition of rancid animal fats and causing stress to kidney and liver in the process. We note that beet pulp is an ingredient that commonly causes problems for dogs, including allergies and ear infections, and prefer not to see it used in dog food. There are less controversial products around if additional fibre is required.

Fish meal, at 7th on the ingredient list, is the sole named meat product in the food. This is far too low down to make up an appreciable portion of the food. We note that the manufacturer does not claim to use ethoxyquin-free sources (ethoxyquin is a chemical preservative commonly added to fish destined for meal, and is believed to be carcinogenic).

Poultry digest is a further low quality ingredient of indeterminate source which AAFCO define as "material which results from chemical and/or enzymatic hydrolysis of clean and undecomposed poultry tissue".