Shoppers Stop hopes to complete its Rs 60 crores omni channel project by
2017. Customer service, inventory and order delivery management modules
implementation are underway. Omni channel refers to retailing by leveraging
online and offline channels. A customer may buy online but take delivery
from a preferred retail store or vice versa.

Shoppers Stop is a lifestyle retail chain. While several stores are under
review either for closure or restructuring, new stores are also under
planning. The chain currently has 79 stores across the country. Several
experiments are on to take customer experience to the next level. India’s
largest department store chain is spurring growth by attracting young
consumers who may have moved to fast fashion rivals or online. Cost cutting
is expected to lead to a 50 to 60 basis point gain.

Shoppers Stop is aiming to grow sales by 15 per cent and profit by 50 per
cent in the next financial year. Jewelry sales contribute two or three per
cent. Apparel remains the biggest contributor to sales with a 64 per cent
share. Watch and beauty products have an equal share of ten per cent.
Shoppers Stop exclusively retails beauty brands like Estee Lauder, MAC,
Clinique and Bobby Brown in India.