In addition generating inbound traffic through content and social media marketing, marketing teams have to assess the qualification of the visitors before passing them to the sales reps. A common technique that marketers use to is Lead Scoring. Read more

A digital roadmap is an 18-month marketing plan that allows a company to pan out all the different digital initiatives that they’ll implement in the near future. Tactics include remarketing advertising, social marketing, and content marketing. By creating a digital roadmap, a company can achieve these 5 major benefits. Read more

Without increasing costs, effective execution can dramatically improve and deliver greater results from all marketing elements. Some easy changes can produce more results and a better use of your digital marketing efforts. Read more

Although digital platforms such as Instagram and Facebook are usually used by consumer brands to target customers, these channels can also be extremely useful for B2B businesses. Construction companies in particular can leverage digital media effectively to attract qualified prospects. Read more

Traditional brands often face challenges such as not picking the right tool, not hiring the right team members, not creating the right content for the right channel, and not having the the IT support when they attempt digital. Read more

With the increased usage of digital media, businesses are placing more emphasis on tracking their digital marketing ROI. Senior executives now demand their marketing and sales teams to show them specific metrics from their digital initiatives so that they can see how their digital programs are helping their bottom line. Read more

Amidst the digital age, many marketers are still utilizing traditional marketing tactics such as newspaper ads to advertise their brand. While these approaches can still reach your desired audience, they’re relatively ineffective compared to digital media. Read more

A well-structured, synergetic team is the main determinant of a company’s success. By developing a group of talented, dedicated professionals, your company can become more competitive. That said, boosting your team’s productivity can be difficult. Read more

Google announced this Thursday morning on its Google+ Ads profile a new bid strategy option for the Display network, the viewability bid. The new feature is part of Google’s objective to make the viewability metric “a core part of [Google’s] products”. Read more

During the six-week campaign period, Sierra Wireless saw an increase of approximately 50% in leads. [The campaign] was so effective that one of our channel partners asked us to introduce them to Smartt.