de ésta problemática. / The objective of this project was to make a poster for a social campaign of Coca-Cola

in which the poor management of water consumption in our country is reflected, so that the Mexican

population becomes aware of this problem.

IDEA / IDEALa idea fue trabajar con fotografías en las que el agua tiene personalidad y ella misma advierte que en un futuro necesitaremos de ella si no nos hacemos responsables de la manera en que la consumimos. / The idea was to work with aseries of photographs in which water acquires personality and it warms expectators that in the future we will need it if we don’t choose to consume it responsibly.

META / GOALConcientizar a la gente que el cuidado del agua es importante para nosotros. Motivar a la gente a ver el agua como una parte esencial de la vida ya que depende de nosotros su conservación. / Convince and create conscience in people that taking care of water is important for us. Motivate people to see water as an essential part of life and that its conservation depends on us.

“Me vas a extrañar”. En todos los tipos de publicidad exterior se usó el mismo elemento en 3D que es la manguera y se adaptaron dependiendo del lugar de su aplicación ya sea espectacular, caja de luz o valla. / The poster gives the message of not waste water and give the focus to the main idea "You'll miss me."In all types of outdoor advertising will use the same 3D element that is the hose and adapted depending on where the application it will be used.