Sony has turned to indie darling Wes Anderson, director of "The Royal Tenenbaums," "The Life Aquatic with Steve Zissou," and "Fantastic Mr. Fox" to flog its new Xperia phones.

The Sony Xperia S and its smartphone siblings are made of imagination, apparently. The ad is inspired by children's vision of a dream phone and features robots, rainbow monkeys, and phones that grow hands and feet. It's all created in Anderson's signature quirky style and backed by the tinkling tones of Sigur Ros frontman Jonsi.

About the author

Rich Trenholm is a senior editor at CNET where he covers everything from phones to bionic implants. Based in London since 2007, he has travelled the world seeking out the latest and best consumer technology for your enjoyment.
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