Krispy Kreme donuts are also about 1/2 the size of a regular donut. They are also a raised donut, so the dough is basically bread dough with some glaze on top. Not like a cake donut that is a sweet donut dough to begin with then often frosted or glazed. So in my opinion them choosing a raised glazed Krispy Kreme donut isn't surprising, because people think "OMG, a donut, that's like a million calories!" When a donut like this really isn't all that bad compared to a lot of other things. A Krispy Kreme donut only has 200 calories, so one donut isn't all that destructive. A cup of plain cooked white rice has a lot more calories, but I bet if you asked the random person on the street, they would say that the donut was higher.

Really? I'm not sure I understand. If they showed some "healthy" granola or muesli, that had lots of sugar, I think that would be exactly the point.

Exactly. The donuts are being compared to foods you don't expect to contain high amounts of sugar.

If I told you there was a lot of sugar in in a sugary coated cereal would you be surprised? No, of course not. But if I told you granola contained more sugar than a donut, it would be news. That's the point.

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"If you want to make an apple pie from scratch, you must first create the universe." -Carl Sagan

Exactly. The donuts are being compared to foods you don't expect to contain high amounts of sugar.

If I told you there was a lot of sugar in in a sugary coated cereal would you be surprised? No, of course not. But if I told you granola contained more sugar than a donut, it would be news. That's the point.

But they chose a relatively low sugar donut to begin with. Just cruisin' the Dunkin Donut website, you can see numbers like this

Apple crumb donut 490 calories and 49 grams of sugar

Blueberry Crumb 500 calories and 52 grams of sugar

butternut 520 calories and 47 grams of sugar

Now compare that to a Krispy Kreme that they are trying to create a "knee jerk" reaction to.

200 calories 10 grams of sugar.

It's not hard to find a ton of stuff with more sugar, heck these are glazed puffs of air.

So take the information in the spirit intended and don't worry about the apples to apples ... it is simply pointing out that there is a ton of hidden sugars in products people think are a perfectly healthy option.

This should make people aware of other hidden things like sodium and fat etc.

And as they showed - what you see is not always what you get. Most people will not look at that big salad or sandwich and think about sugar.

We - as consumers - have to take the responsibility to read the labels and menu nutrition tables and make choices based on that information.

And as someone else stated - things change so we also must double check our information periodically.