when you show me something exactly like something I’ve seen a hundred times before, what do you expect me to do? Here’s a hint: Zzzzzz.

Right. That’s the problem with defaults and templates. But it’s a problem with all defaults and templates, no matter how good they are. So, what can you do? First choice: be relentlessly creative. Can you do it? Good for you, I can’t. Second choice: make your charts invisible. Show the message, not the chart.

Pie charts are spectacularly overrated. If you want to show me that four out of five dentists prefer Trident and that we need to target the fifth one, show me a picture of 5 dentists, but make one of them stand out. I’ll remember that.

I actually prefer the Presentation Zen style. If you have two slices, you just need a percentage. And be careful with the pictures you choose. In this case, I see a female dentist that doesn’t prefer Trident on Wednesdays…