Reddit, one of the top 5 most-used websites in the US also announced new offerings for advertisers last week. The popular site will feature “top-ad takeover” campaigns which will feature one advertiser for 24-hours with promoted ads at the top and sides of the page. They are also launching special topics in “subreddits” which will target ads to specific demographics. This content will be written by a “brand-strategy team” who will write sponsored material in a “Reddit-friendly” style to more cohesively blend with the website’s existing content.

The Big Twitter Purge and Social Media Activism

The Twitter purge has started and while everyone should see a slight decline in followers (around 5-6%), some celebrities including Katie Perry, Justin Bieber and even former president Barack Obama, have lost millions of followers. Twitter hopes the fake or inactive-account crackdown will restore users’ faith in the platform, where celebrity and influence can be inflated by fake or outdated accounts. Twitter projects there will be 6% less followers total by the end of the campaign.

The new Pew Research study was released on the heels of the report that the center released in April focusing on the fact that a declining majority of adults feel the internet has been good for society.

All good food-for-thought as we evaluate the pros-and-cons of the digital age.

Quick Tips to Up Your Marketing-Game

Before posting on social media, you should always consider the “best time to post,” right? Not so fast. Bufferapp suggests there may be a number of reasons advertisers need to focus less on the “best-time” and focus more on the right time to post for your brand. Read the full article here.