IBM Analytic Answers for Retail Purchase Analysis and Offer Targeting

IBM Analytic Answers for Retail Purchase Analysis and Offer Targeting

Advanced analytics can help organizations of all shapes and sizes gather customer insights and improve business decision-making. However, many small and midsize retailers are hesitant to adopt advanced analytics because of concerns that such strategies require infrastructural overhaul, expensive software, or specialized knowledge.

This resource introduces a portfolio of cloud-based strategies that provide essential analytical capabilities without the need for expensive business changes or expertise.