UPN AND BLOCKBUSTER TEAM TO PRESENT
THE SECOND ANNUAL
"BLOCKBUSTER ENTERTAINMENT AWARDS"
AIRING LIVE WEDNESDAY, MARCH 6

***Awards Kick-Off UPN's Third Night Of Programming***

LOS ANGELES, November 30, 1995 . . . UPN and Blockbuster Entertainment have
teamed to present the second annual "BLOCKBUSTER ENTERTAINMENT
AWARDS," a two-hour star-studded entertainment special honoring the
American public's favorite stars of motion pictures, home videos and music, it
was jointly announced today by Michael Sullivan, president of entertainment,
UPN, and Brian Woods, vice president of marketing, Blockbuster Entertainment
and co-producer of the Awards show.

For the first time, the Awards show will be broadcast live
from the Pantages Theater in Hollywood, the site of last year's show, on
Wednesday, March 6, 1996 (8:00 - 10:00 P.M. ET). The telecast
will again be produced by a team led by veteran television producer Ken Ehrlich
(Grammy Awards, Emmy Awards and VH-1 Honors). In another first, the Awards
special willl mark UPN's expansion into a third night of primetime
programnung.

"We are thrilled to be broadcasting this year's `Blockbuster Entertainment
Awards'," commented Sullivan, "and we're looking forward to building upon its
tremendously successful inaugural outing. We can think of no better way to
launch our new Wednesday night programming than by showcasing this exciting,
star-studded Awards presentation."

The "Blockbuster Entertainment Awards" salute the outstanding performers in
theatrical film, home video and music. Winners will be determined by in-store
voting at all participating Blockbuster Video and Blockbuster Music locations;
votes for theatrical and home video nominees may be cast at Blockbuster Video
and votes for music nominations may be cast at Blockbuster Music. Voting
kiosks will be available in-store from December 29, 1995 to January 12, 1996.
Last year, consumers cast 1.5 million votes, making the "Blockbuster
Entertainment Awards" the largest publicly voted entertainment awards ever.
Award categories and nominees will be announced by mid-December.

"The `Blockbuster Entertainment Awards' proved to be a tremendous success in
its first year," said Woods. "The fact that a million-and-a-half consumers took
part in last year's voting and another 10 million watched the awards show
itself indicates that Blockbuster Entertainment is extremely well positioned to
gauge America's popular entertainment tastes."

We're also very much looking forward to appearing on UPN this year," Woods
added. "Like the `Blockbuster Entertainment Awards', UPN made an auspicious
entertainment-world debut in 1995, and we're proud to be part of their
expanding programming. As a member of the Viacom family, its gratifying to be
able to work closely with an organization like UPN."

Viacom is one of the world's largest entertainment and publishing companies
and a leading force in nearly every segment of the international media
marketplace. The operations of Viacom also include MTV Networks, Paramount
Pictures, Paramount Television, Simon & Schuster and Viacom Interactive Media,
as well as radio and television stations and movie screens in 11 countries.

UPN, which premiered on Monday, January 16, 1995, currently offers two
nights of original primetime programming Monday and Tuesday evenings
(8:00-10:00 p.m. ET/PT). Beginning with this Awards presentation in March 1996,
a third night of programming will be added on Wednesdays. In addition, UPN
broadcasts a two-hour weekend movie Saturday afternoons and an hour of
children's programming Sunday mornings, which will expand to two hours in the
Fall of 1996.