Oxford Dictionaries declared “post-truth” as 2016’s international word of the year, on the back of the US presidential elections and Brexit. With several ultra-right nationalistic movements in Europe and elsewhere, little wonder why many are predicting the imminent demise of globalization. Will Donald Trump’s recent actions only serve to bolster that theory?

In times of uncertainty, strategy heads scurry around looking for answers. Which markets should they enter; which customer segment should they target, and how should they reach out to them… In trying to answer these questions, we often look at market data, such as market size, growth rates, or market shares. Naturally, everybody wants numbers that are definitive and accurate. However, in the desire for preciseness and granularity, we often lose sight of the objective or key intelligence questions. But really, how important is precision to the strategy formulation?

Lastly, do read our case study on how we helped a global air conditioner manufacturer grow their sales in India’s tier 2 & 3 cities.

As always, we hope you enjoy reading our newsletter, and we look forward to your comments.

Best regards.

Can Trumponomics stop globalization?

by Arun Jethmalani

The rise of post-truth (whatever that’s supposed to mean) and Donald Trump have led to reams of opinion on the coming demise of globalization. And Trump is just the latest symptom. We also have Brexit, and an ever-increasing number of nationalistic movements in Europe and elsewhere.

Little wonder that many are predicting the imminent demise of globalization. And Trump’s recent actions only serve to bolster that theory. But what exactly is globalization? And is it only a 20th century phenomenon, best described by WTO and the rise of China?

Being in a research company, we often deal with the strategy folk at large companies. Typically, they need answers to various questions… In trying to answer these questions, we often look at market data, such as market size, growth rates, or market shares. Naturally, everybody wants numbers that are definitive and accurate. However, in the desire for preciseness and granularity, we often lose sight of the objective or key intelligence questions. How important is precision to the strategy formulation?