Tag Archives: metrics

“How do you know this design is better?” This question stumbles even the most seasoned designers. Businesses are recognizing the importance of design and the competitive advantage that taking a design-led approach offers. Designers are moving up the corporate ranks and we’re now beginning to see titles like “Design Strategist,” “Design Director” and “Chief Design […]

[ SXSW Bios ] @bokardo @performable Brief For every design change you make affecting your user’s experience, do you know if you’re having a positive or negative impact? Are you adding to your organization’s bottom line or eroding it? Are you sure? Or, are you like most design teams who release work through a ramshackle […]