Indian services giant, Wipro is ramping up its Gitex presence. Since appearing on the e-Government stand last year, Wipro has increased its headcount as its business has boomed.

Indian services giant, Wipro is ramping up its Gitex presence. Since appearing on the e-Government stand last year, Wipro has increased its headcount as its business has boomed.

"We have had a core focus on outsourcing, both on-site and off-site, in the Middle East market," says Syed Mansoor Ahmad, general manager, Middle East, Wipro. "We're looking to educate visitors about the benefits of the outsourcing model and how they can use this mechanism," he adds.

Historically, businesses in the region have shown a reluctance to embrace the outsourcing model. However, intensifying competitive pressure is pushing more organisations to explore outsourcing as a way of reducing costs, accelerating time to market or improving the quality of services.

"We're seeing demand for a mixed bag of outsourced services," says Ahmad. "Some customers are looking at development services, others are interested in giving up management of their systems, some would also like us to sustain application development and others want us to take over their complete infrastructure. Increasingly companies are taking a strategic view to outsourcing services," he adds.

Although there is greater acceptance of outsourced services, there is still a need for greater education. "Companies are learning to accept outsourcing. Large organisations in particular, are looking to outsource certain functions in an effort to reduce costs," says Ahmad.