Quick Response Codes (QR Codes) for Marketing

What Are They?

A Quick Response (QR) code can be scanned by a smartphone to display useful information such as a website URL. QR codes have been used in consumer advertising primarily to share information. However, the process requires 5 steps to complete which can be considered cumbersome for users. Consequently, it is not as popular as Google had intended, but is still utilized in print applications such as flyers, direct mailers, in-store marketing, or on product packaging to help companies market specific information to consumers.

Studies have shown most people are curious to see where the QR code will lead them using their mobile devices camera to scan the QR code. Perhaps the curiosity is based on a surprise they may find at the destination. This makes the link that is embedded within the QR code very important and should not be a simple website link. Give the mobile user an experience that will want them to pass the information along to their social connections.

What Is the Value?

QR Codes are a valuable tool for encouraging brand engagement and sharing information such as brand or product information, videos, promotions, and coupons or directing customers to a social community page.

QR Codes can be used on a wide array of devices including Google Android and Apple iOS devices as well as Microsoft’s Windows Phone Operating system so you can reach a wide audience through a wide assortment of enabled devices.

How To Use QR Codes For Marketing

Businesses can use QR codes for marketing purposes in a number of ways. This can include auto generated QR codes on individual web ages, on each product page. They can be coded with the number to call, the web address to a web page. You could add one to your business card with your contact details so its easy for someone to add you to their contacts on their cell phone.

When displayed in print materials, the mobile user uses a QR code reader mobile app on their mobile device. The mobile devices Internet connection will allow the user to reach the destination that is programmed on the QR code. A business can most commonly use these for promotional items such as advertising, social media, promotional coupons, product information downloads, and even direct link for the customer to make a purchase.

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SmartFinds is a web-marketing agency with over 20+ years experience in the Internet industry. As a full service, broad competency and experience agency we are able to become our client’s strategic partner managing all aspects of the digital presence, technologies and vendors.