Launch of the new DAVIDOFF male fragrance, Horizon Extreme

Inspired by the strength of mountain heights, DAVIDOFF Horizon, captured the freedom of adventure and the thrill of achievement in a refined, classic masculine fragrance that balances the duality between earth and sky. Now DAVIDOFF Parfums introduce DAVIDOFF Horizon Extreme, an intense interpretation of the signature fragrance. This powerful, new version takes the classic masculine into more extreme territory, exploring the strength of the original fragrance with an addictive Woody Ambery accord. Going beyond the journey to the horizon of the first fragrance DAVIDOFF Horizon, DAVIDOFF Horizon Extreme takes us right to the very summit, motivates us to overcome possibilities, live life more intensely, accomplish any dream.

The Fragrance For a solid and determined man with no ties, no limits, with DAVIDOFF Horizon Extreme master perfumers Olivier Pescheux and Jacques Huclier pushed contrasted scents to their maximum to create an addictive eau de parfum and a profoundly individual signature. Top notes of Rosemary and Ginger still float on the wind, joined by rich masculine notes of tough, spicy Nutmeg and Sandalwood. Extremely intense base notes are reinforced with a vibrant accord of Amber and Cedarwood. More extreme, more woody and warmer than DAVIDOFF Horizon, the potent ensemble will lead to thrilling sensations.

The Bottle Mirroring the sturdy, sober, nature-inspired lines of the original flacon DAVIDOFF Horizon, the DAVIDOFF Horizon Extreme bottle comes in a darker, more earthy shade. Deeper and more grounded, the dark brown lacquering of the base progressively gives way to a breath of air above a horizon line that reveals the warm amber colour of the fragrance. The singular metallic cap in sleek silver, remains the same as the original DAVIDOFF Horizon, featuring a particular mini-mechanics. By designer Alnoor, it conveys a distinctively bold, firm, strong look.

The Campaign DAVIDOFF Horizon Extreme will be supported by a specific #reachyourhorizon campaign, in social media and on digital platforms. A new print campaign, shot by photographer John Balsom with feature model Simone Bredariol, reveals one more moment in the story of our hero. The campaign highlights his will-power, his energy, his moment at the top; an achievement that reinforces his strength and drive. We see a more confident, satisfied aspect of his personality. His gaze is direct, his attitude strong-willed, his determination simmering just beneath the skin. His fragrance… DAVIDOFF Horizon Extreme.

The existing TV ad, filmed by Arnaud Uyttenhove, will be reviewed with a tag featuring the new extreme bottle.