“They know where to find me. When they come get, they better not miss.”

The Instagram name the man has been using came about after he put a focus on running his business with fast, prompt and great old-fashioned service. He also found a great niche market by only selling a gram at a time, saying that “the cost and quantity were both perfectly scaled to the financial climate at the time”.

However, Instagram has returned fire.

A Sydney drug distributor is being sued for using the Instagram name. PHOTO: Supplied.The multi-billion dollar company has lashed out at the seemingly anonymous narcotics marketer, saying that he’s damaging their brand by associating it with criminal activity.

Instagram spokesman Gill Bassingthwaighte says that the legal action was set in motion to prevent any further damaging being done to their public image.

“We get the joke,” he said.

“But we don’t think it’s very funny. We’re not asking him to stop dealing coke, that would be rude. We’re asking him t simply stop using our trademark,”

“Hopefully we can settle this out of court. I really, really hope we can come to some sort of agreement. Our AGM is coming up and we could really do with a good agreement.”

This landmark case is not the first time a large company has gone after an Aussie battler.

In 2012, gluttony-enabler Menulog sued a small blog run by Canberra University students after they used the ‘Menulog’ name without permission. The blog contained pictures of plus-sized human faeces and website users would then guess what the original poster ate to produce the ‘log’.