HUNT VALLEY, Md. (December 20,
2007) – The fragrant,
visually stunning duo of poppy seed and rose captures America’s
quest for the ultimate sensory experience. This combination is
just one of McCormick’s top 10 flavor pairings featured
in the just-released McCormick® Flavor Forecast™ 2008.

As the largest spice company in the world, McCormick keeps
a finger on the pulse of flavor through an extensive network
of researchers, trend experts, chefs, food technologists and
sensory analysts. Together with leading restaurant chefs,
cookbook authors and TV food personalities, they have identified
the top tastes shaping how Americans will eat in the coming
year.

“Our team of chefs is constantly exploring new ways
to experience flavor – it is the heart of what we do,” said
Kevan Vetter, Executive Chef at McCormick. “When
we see a new spirit of adventure with ingredients like lemon
grass and lychee or red curry and masa, we know it’s
an exciting time for food and flavor.”

So what’s influencing the flavors
of 2008?
America’s escalating interest in health and wellness,
the boundless passion for discovering authentic ingredients
and cooking techniques from around the globe and the increased
desire for local and artisan food are all driving forces in
evolving our collective palate. McCormick explored these
and other trends to develop the top 10 flavor pairings for
2008.

McCormick’s Top 10 flavor pairings:

Oregano and Heirloom Beans: The intersection
of functional food and fantastic flavor, this coupling is
an antioxidant powerhouse.

Vanilla Bean and Cardamom: A flavor match
made in heaven taps into America’s growing passion
for indulgent, yet approachable luxury.

Chile and Cocoa: Old
world authenticity in a modern context – the result
is complex heat, depth, dimension and richness.

Coriander and Coconut Water: The essence
of the tropics coaxes nuances of a chameleon-like spice
bringing forth light, clean flavors.

Lemon Grass and Lychee: Exotic fruits
from far away and the ever-growing popularity of Asian
cuisines pave the way for this refreshing match.

Red Curry and Masa: This duo brings
together Latin and Asian influences to create a unique
flavor experience.

Orange Peel and Natural Wood: A new
taste sensation is born when the smokiness of wood is
matched with tangy orange peel.