Headset, an analytics startup for the cannabis industry, raised a $12.1 million round led by the cannabis investment fund Poseidon Asset Management.
Headset CEO Cy Scott walked us through what made his pitch successful in a webinar moderated by Business Insider. Poseidon partners Morgan and Emily Paxhia joined as well.
Check out the pitch deck Scott used to help him land the funding round.

Fresh off of a $12 million raise, Headset CEO Cy Scott is trying to navigate a future filled with as many roadblocks as there are opportunities.

The Seattle-based analytics startup has so far carved out a lucrative niche in the booming cannabis industry, collecting retail sales data and providing market intelligence to dispensaries across the country — but, as Scott told Business Insider in a recent interview — the only constant in cannabis is that change is inevitable.

Scott walked through what made his pitch deck successful in a webinar moderated by Business Insider. Scott was joined by Poseidon Asset Management partners Emily and Morgan Paxhia, who discussed which parts of Scott’s pitch attracted them to invest in the company.

Scott said he pitched 20-30 investors over a six-month period in order to …read more

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