Portfolio

BaselWorld 2014: CTK 38mm Limited Edition

Hong Kong based Frenchman Adrien Choux launched The Chinese Timekeeper, a brand inspired by the ancient Chinese clock tower designer Su Song, three years ago. The shape of the case was engineered to respect an Ancient Chinese Pagoda inside the clock-tower from which bystanders could hear and see the display of time.
There were bouquets as well as some brickbats, but Adrien has stuck to his guns and is starting to make serious headway in the tough world of gaining market acceptability for a start-up watch brand. Clearly not stung by some of the criticism last time, he has turned to ...