Take a Marketing Quiz

Answer these questions that marketing experts find important and add up your score. Find out one thing: Do you need a marketing makeover?

Most people who are wired to be entrepreneurs know at least a little about basic marketing. So as a small-business owner, it can be pretty easy to fall in love with your marketing strategy. But does it love you back? Whether your business lives in the real world or online, there are questions you need to ask yourself when it comes to creating effective marketing. These highly unscientific (but useful) quizzes will help you do just that.

1. I keep an up-to-date database of customers and prospects.

A. Strongly disagree

B. Somewhat disagree

C. I think so

D. Somewhat agree

E. Strongly agree

2. My marketing message is different from that of my closest competitors.