Three tools to create social media content

on Monday, 04 December 2017

Social media has become a hugely influential part of marketing strategies. Platforms are continually changing, growing and evolving meaning it often becomes a minefield when trying to constantly navigate and update each one with the best and most effective content. With this, there are now many tools out there that are aimed at helping people create effective social media content and increase their engagement. In this post, we will offer you a look at my top three useful tools so that you can enhance your social media platforms.

Canva

Canva is a well-known tool for creating your own images. However, it often isn’t used to its greatest potential. Canva is great for those who want to create eye-catching and fun social media graphics, despite not being particularly gifted in the design department. Not only can you use their templates to create your own images, but Canva also allows you to design brochures, advertisements, infographics and more. You can then share what you’ve created straight from the site onto your social media platforms. Ideal.

Hashtagify and RiteTag

When it comes to finding good hashtags, Hashtagify and RiteTag are both great sites helping you do so. Hashtags are very important when it comes to social media; however many businesses are still confused about how to use them properly and effectively. Both sites assist in accelerating the effectiveness of your marketing through innovative Hashtag Marketing, aiding the general growth of your business as well as your brand awareness. RiteTag even offers feedback on your hashtag choices as you type. Using the best, most relevant and effective hashtags can help you quickly and efficiently identify and reach the right influencers for your industry, expand your reach, and make smarter marketing decisions more generally, helping you to attract new business.

Grammarly

While it may seem simple and mundane, grammar is extremely important when it comes to producing social media content. Silly mistakes will leave potential customers questioning how much you care about what you’re writing, along with the validity of your brand more generally. Grammarly offers a tool through which you can spell-check your social media posts. Both available as a software and a browser extension, not only does Grammarly highlight errors in both spelling and grammar, it also provides a more thorough analysis of your writing for improper word usage.

If you would like any further advice on your social media marketing strategies or any aspects of digital marketing in general, then contact Shamshad directly on Shamshad@shamshadwalker.co.uk or call 0115 880 0247