SEO

Title Tag

Make sure your title tag is explicit and contains your most important keywords.

Be sure that each page has a unique title tag.

Check the title of your website

0.6756756756756812

Meta Description

Medium impactEasy to solve

Emdeon is a leading provider of revenue and payment cycle solutions with connections to more payers, providers and vendors than any other healthcare business in the marketplace. Emdeon connects payers, providers and patients to integrate and automate key business and administrative functions throughout the patient encounter.

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Ensure that each of your web pages have a unique meta description that is explicit and contains your most important keywords for each page (these appear in bold when they match part or all of the user’s search query).

A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Check your Google™ Webmaster Tools (Search Appearance > HTML Improvements) for any warning messages to identify meta descriptions that are too long/short or duplicated across more than one page.

Improve the Meta Description

Google Preview

Revenue Cycle Management, Payment Integrity and Clinical Solutions

www.emdeon.com/

Emdeon is a leading provider of revenue and payment cycle solutions with connections to more payers, providers and vendors than any other healthcare business in t...

?

This is an example of what your Title Tag and Meta Description will look like in Google™ search results.

While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.

Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Use your keywords in the headings and make sure the first level (<H1>) includes your most important keywords. Never duplicate your title tag content in your header tag.

While it is important to ensure every page has an <H1> tag, never include more than one per page. Instead, use multiple <H2> - <H6> tags.

Add the important keywords in <H> headings

Keywords Cloud

emdeon10

healthcare5

exchange4

products4

revenue4

solutions4

cycle4

clinical4

payment4

contact3

?

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.

It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

1.801801801801832

Keyword Consistency

Medium impactEasy to solve

Keywords

Freq

Title

Desc

<H>

emdeon

10

healthcare

5

exchange

4

products

4

revenue

4

Keywords (2 words)

Freq

Title

Desc

<H>

clinical exchange

3

follow emdeon

2

revenue payment

2

business healthcare

2

revenue cycle

2

Keywords (3 words)

Freq

Title

Desc

<H>

revenue payment cycle

2

?

This table highlights the importance of being consistent with your use of keywords. To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

‬‬Alternative text is used to describe images to give the search engine crawlers (and the visually impaired) more information to help them understand images, which can help them to appear in Google™ Images search results.

Set a name for all your images

15

Text/HTML Ratio

Medium impactHard to solve

10.3%

?

This page's ratio of text to HTML code is below 15 percent. This means that your website probably needs more text content.

Indexed Pages

Medium impactHard to solve

11,297 11,297

?

This is the number of pages on your website that are indexed by search engines. It's important to aim to have all of your web pages crawled and indexed by the search engines, as this gives you more opportunity for your website to be found.

A low number (relative to the total number of pages/URLs on your website) indicates that there is an issue, whether it's due to a bad internal linking structure, or you're unknowingly preventing search engines from crawling your pages.

Make sure your website's XML sitemap is present and you have submitted it to the major search engines. Building backlinks to your website's internal pages will also help bots to discover, crawl and index them, while building authority to help them rank in the search engines.

Check Google™ Webmaster Tools under 'Google Index' and 'Crawl' to keep track of the status of your site's indexed/crawled pages.

Write more content

10

Google+ Publisher

Low impactEasy to solve

Your website is missing a rel="Publisher" tag for linking to your Google+ Page.

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.

Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.

Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still added to the equasion when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

IP Canonicalization

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.

If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

1.3513513513514

Robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

You can check for errors in your robots.txt file using Google Search Console (Formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

Add a robots.txt file

0.9009009009009

XML Sitemap

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.

It's important to only include pages that you want the search engines to crawl, so avoid any that have been blocked via your robots.txt file. Check the URLs to ensure that none of them cause redirects or return error codes. This includes being consistent with your URLs, for example, including your preferred URLs (with or without www.), including the correct protocol (http or https) and making sure URLs all end with or without a trailing slash.

URL Rewrite

Clean URLs are not only SEO-friendly but are also important for usability.

Rewrite your URLs and clean them up.

0.9009009009009

Underscores in the URLs

Low impactHard to solve

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

?

Great, you are not using ‪underscores (these_are_underscores) in your URLs.

While Google™ treats hyphens as word separators, it does not for underscores.

10

Blocking Factors

Low impactEasy to solve

Flash: Yes

Frames: No

?

Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines. Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.

Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames whenever possible and use a NoFrames tag if you must use them.

2.2522522522523

Domain Registration

Medium impact

Created 10 years ago

Expires in 10 months

?

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.

Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

10

Blog

Medium impactHard to solve

We have not found a Blog on this website.

?

Your website does not have a blog.

In this tough and competitive internet marketing world, content marketing rules. While publishing your content on other sites might be a good strategy, publishing it on your own site garners more benefits.

Starting a blog is a great way to engage with your audience and increase your online visibility by attracting qualified traffic from new sources.

Related Websites

Mobile

Mobile visits

Mobile Friendliness

High impactVery hard to solve

Very Good Very Good

This web page is super optimized for Mobile Visitors

Mobile CSS

Mobile Redirection

?

Great, your site is well-configured for visitors from mobile devices. Mobile Friendliness refers to the usability aspects of your mobile website, which Google™ uses as a ranking signal in mobile search results.

Mobile Rendering

?

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ‪‬Your website should look nice on the most popular mobile devices.

Tip: Use an analytics tool to track mobile usage of your website.

Touchscreen Readiness

High impactHard to solve

Perfect, the most important buttons/links are large enough to be tapped easily.

?

Great, your User Interface allows for visitors to easily tap targets on their touchscreen. To go even further into improving your User Interface, use size and density buckets to accommodate varying device sizes and screen densities.

Mobile Compatibility

High impactHard to solve

Eliminate special types of web content such as Flash, Silverlight or Java.

?

Plugins help the browser process special types of web content, such as Flash, Silverlight and Java. Most mobile devices do not support plugins. Avoid plugins if you intend to be mobile friendly.

Almost all content that would have previously required a plugin can now be created using native web technologies.

Font Size Legibility

High impactHard to solve

Perfect, this web page’s text is legible on mobile devices.

?

You can find additional font recommendations for mobile devices in Google™’s typography guidelines for Android.

Mobile Speed

Your mobile/responsive website must deliver and render the “above the fold” content in under one second. This allows the user to begin interacting with the page as soon as possible. Since mobile device CPUs are less powerful than desktop CPUs, speed tips that reduce CPU consumption (for instance JavaScript Parse time) need to be addressed first.

Mobile Frameworks

Mobile or responsive frameworks are an important part of website optimization as they assist developers in creating applications which are applicable to multiple devices.

Usability

URL

http://emdeon.com

Length: 6 character(s)

?

Keep your URLs short and avoid long domain names when possible.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Resource: Check out this amazing idea for improving the user experience with a special favicon.

Add a Favicon

2.2522522522523

Custom 404 Page

Low impactEasy to solve

Great, your website has a custom 404 error page.

?

Take advantage of the opportunity to provide a beautiful 404 Error Page for your visitors.

Customize the 404 error page

0.9009009009009

Conversion Forms

Low impactEasy to solve

Great, we found a Conversion Form on this page.

?

There are different types of conversions, such as: getting the email address of your visitors, requesting your visitors to fill in a form or closing an online sale. ‪‬‬Converting visitors into prospects/clients is probably the most important target for your website. So, it is important that you optimize your website to boost conversions.

Add a conversion form

Above the Fold Content

Place the most important content above the fold line.

Fold line

?

When designing your homepage, make sure that your most important content is placed above the fold (the top section, which is visible without scrolling).

Google's 'Page layout algorithm' was built around feedback from users after many complained that they were having difficulty finding the content that was relevant to their search queries when arriving on webpages.

This means that Google pays attention to your 'above the fold' content, so try to add useful content and avoid including too many ads.

Tip: Check Google Analytics to find out what the most common screen resolutions are among your site visitors.

Page Size

22.5 KB (World Wide Web average is 320 Kb)

?

Two of the main reasons for an increase in page size are images and JavaScript files.

Tip: Use images with a small size and optimize their download with gzip.

15

Load Time

High impactHard to solve

1.28 second(s) (17.49 kB/s)

?

Your website is too slow. Slow page load time is one of the biggest complaints of web users.

Page speed can not only affect visitor engagement, retention, and conversion rates, but it can also affect your rankings.

High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.).

Specify the language code in the URL as well (e.g., "mywebsite.com/fr/mycontent.html").

Declare the language used

Printability

Great, we found a CSS for a Print-Friendly page.

?

This is a special CSS style sheet which ensures that unnecessary interface designs and images are left out when printing pages from your site, saving the user a lot of ink.

It is just another way to provide a rich user-experience.

30

Structured Data Markup

Medium impactEasy to solve

No Structured Data Markup has been detected

?

Structured Data Markup is used to generate Rich Snippets in search engine results. It is a way for website owners to send structured data to search engine robots; helping them to understand your content and create well-presented search results.

Technologies

Server Uptime

Server IP

170.138.34.6

Server location: Atlanta

?

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors. Search engines take the geolocation of a server into account as well as the server speed.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.

Conversion rates are far higher for websites that load faster than their slower competitors.

Using an SSL certificate creates an encrypted connection between your visitor's browser and your website's server adding an extra layer of security. In 2014, Google™ announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors. When moving to HTTPS, follow these best practices for a smooth transition:

Use a serious issuer to purchase your SSL certificate

Redirect all of your HTTP pages to the HTTPS version of your website

Use a Security Token Service (STS) in your headers

Renew your SSL certificate every year, before it expires

Make sure that all of your content (CSS, etc.) is linked to HTTPS

Update your XML sitemap to ensure the URLs include HTTPS and update the robots.txt file to reference this version

Facebook Page

http://www.emdeon.comEmdeon’s offerings integrate and automate key business and administrative functions of healthcare.

Meta Description

Join us as we relentlessly innovate products and services that deliver better insights and efficiencies to radically advance healthcare.

Emdeon is a healthcare improvement platform powered by an intelligent network. We provide leading business, technology and information solutions to transform the financial and clinical aspects of healthcare.

So, what does that mean? We are focused on innovation that makes healthcare profoundly more efficient and cost effective. And in doing that, we help payers, providers and pharmacies manage their risk of making and receiving accurate payments.

To accomplish our mission, we hire and develop the very best. If you want to work as part of a dynamic, high performing team visit emdeon.com/careers to learn more about opportunities at Emdeon.

We strive to achieve the following:• Customer Centric: We exceed customer expectations. We partner with our customers to innovate. We are our customers’ preferred, strategic partner.• Top 10%: We strive to be the best at what we do. We are irrefutably achieving top decile performance. We continuously improve on our key value drivers.• Hire & Develop the Best: We recognize and nurture exceptional talent. We do not compromise for social cohesion. We enjoy coaching and meet our commitments.• Think Big, Start Small and Move Fast: We seek big opportunities and have a bias for action. We develop and communicate a bold vision. We take intelligent risks, test hypotheses and ‘fail fast’• Empowerment with Accountability: We genuinely listen and challenge conventional wisdom. We are accountable to external and internal customers. We operate based on transparency, metrics and teamwork

Emdeon is a leading provider of revenue and payment cycle management and
clinical information exchange solutions, connecting payers, providers
and patients in the U.S. healthcare system. Emdeon’s offerings
integrate and automate key business and administrative functions of its
payer and provider customers throughout the patient encounter. Through
the use of Emdeon’s comprehensive suite of solutions, which are designed
to easily integrate with existing technology infrastructures, customers
are able to improve efficiency, reduce costs, increase cash flow and
more efficiently manage the complex revenue and payment cycle and
clinical information exchange processes.