behavior

What if defenders could see the future? If they knew an attack was coming, they could stop it, or at least mitigate its impact and help ensure what they need to protect most is safe. The fact is, defenders
can see what’s on the horizon. Many clues are out there—and obvious.
For years, Cisco has been warning defenders about escalating cybercriminal activity around the globe.
In this, our latest annual cybersecurity report, we present data and analysis from Cisco threat researchers and several of our technology partners about attacker behavior observed over the past 12 to 18 months.

adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences.
It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.

How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change.
HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.

AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table.
Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.

American corporations invest an estimated $160B on learning and development initiatives. But since employees forget up to 75% of what is taught, $120B of that investment is wasted. So, it's no wonder that 70% of organizational transformations fail. This eBook details what's required for successful individual transformation, from Learning to Doing to Being, incorporating the latest evidence from fields across the behavioral sciences.

"New managers can develop into high performing future leaders. Or, they can flail and fail–costing your company hundreds of thousands of dollars. Learn what you can do to ensure new manager success.
Download our paper to learn:
- The 3 major problems most companies have with new managers
- Which 4 critical management skills should be developed
- How coaching new managers can lead to dramatic improvements in new manager performance"

"Company cultures that value and celebrate diverse perspectives not only support, engage and advance underrepresented groups, but also benefit by making better decisions and achieving broader innovation. We believe inclusion is a hallmark of strong leadership and should be a core skill for all leaders.
Download our paper to learn:
- Why most diversity and inclusion programs fall short on their promises
- How to develop skills for inclusive workplace with BetterUp coaching
- How BetterUp unlocks the potential of emerging leaders with career coaching to build leadership behaviors at scale"

Verisign has a unique view into distributed denial of service (DDos) attack trends, including attack statistics, behavioral trends and future outlook. The below data contains observations and insights about attack frequency and size derived from mitigations enacted on behalf of customers of Verisign DDoS Protection Services from January through March 2017.

The mobile device is part and parcel of daily life. It’s fundamentally changed the way consumers behave, and this influence has spread to the enterprise sector as well. For instance, patron-owned mobile devices have largely helped pave the way for the widespread emergence of bring-your-own-device (BYOD) policies. Ten years ago, the idea of a company employee logging into the enterprise system while they’re on an airplane over the Atlantic would seem far-fetched, but today such behavior is relatively commonplace. Mobility is changing how we shop, work and live our daily lives.

Culture has become one of the most important business topics of 2016. CEOs and HR leaders now recognize that culture drives people's behavior, innovation, and customer service: 82 percent of survey respondents believe that "culture is a potential competitive advantage." Knowing that leadership behavior and reward systems directly impact organizational performance, customer service, employee engagement, and retention, leading companies are using data and behavioral information to manage and influence their culture.

The technology market is giving significant attention to Big Data and analytics as a way to provide insight for decision making support; but how far along is the adoption of these technologies across manufacturing organizations? During a February 2013 survey of over 100 manufacturers we examined behaviors of organizations that measure effective decision making as part of their enterprise performance management efforts. This Analyst Insight paper reveals the results of this survey.

We have conditioned patients not only to expect opioids for pain relief, but to utilize more and more of them, and the addiction is both psychological and physical. To remedy the situation, a lot of policies and practices and behaviors must change around how the health care system approaches pain. But we do not yet have the data and
analytics we need to determine what specifically to do at the patient level or the policy level. Download this whitepaper to learn more about the resources available and how we can fix this issue.

Insurers have long been plagued by fraud, error, waste, and abuse in health care payments. The costs are huge – amounting to as much as 25 percent of payments made. Today’s data management and
analytics platforms promise breakthroughs by incorporating comparative and behavioral data to predict as well as detect loss in all its forms. To explore the opportunities and how insurers can capitalize on them, IIA spoke with Ben Wright, Sr. Solutions Architect in SAS’s Security Intelligence Global Practice.

To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses.
Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”

In the past two years, businesses’ desire to understand and connect with the mobile user has grown and expanded throughout nearly every vertical market. We created this project as a way to understand the mindset, demographics, and behaviors that drive mobile engagement so that we can advise businesses on how to do it right – and how to avoid doing it wrong. This research report is based on a global study of more than 5,800 mobile device owners, and as such, is the most comprehensive primary research report ever done on mobile engagement.

How Quickly Can You Adapt? Most custom-built and on-premise commerce systems were not designed to support the rapidly-evolving shifts in consumer buying behavior. That’s where commerce platform choice - specifically, enterprise cloud commerce - makes all the difference. Learn why in the L2 E–Commerce Agility report.

How Quickly Can You Adapt? Most custom-built and on-premise commerce systems were not designed to support the rapidly-evolving shifts in consumer buying behavior. That’s where commerce platform choice - specifically, enterprise cloud commerce - makes all the difference. Learn why in the L2 E–Commerce Agility report.

The pressure is mounting and employers are feeling the pinch. As U.S. health care costs continue their seemingly inexorable rise, businesses are looking for ways to wrest greater value from their health care spend.
More and more, employers are looking for benefits strategies that help prevent chronic disease and, if it is present, encourage early, efficient treatment. The brass ring is getting employees to proactively manage their own health by adopting healthy behaviors, such as exercising and eating healthily. It’s better for the employees, it increases productivity, and it reduces health care expenditures.
So how are organizations today looking to craft health and well-being plans that deliver real results for employers and employees alike? This white paper looks at three key areas where new and innovative approaches are changing the equation.

The most successful businesses are greater than the sum of their parts. When individuals work together well, they fill in each other's blind spots and build on each other's great ideas. These conversations ultimately help teams be more productive, reduce time-to-market and come up with more innovative ideas. But if your teams are spread across different offices, or working from home, can you create the same collaborative magic?
Web-based collaboration tools claim to break down the collaboration barriers that distance can build. Everyone agrees they can reduce the time and cost of travel. And yes, these tools can stream your colleagues' voices, facial expressions, and slide decks into your meeting room, so you can get a clearer picture of verbal and behavioral signals. But if you're researching collaboration platforms, you'll hear skepticism, too. Naysayers declare that:
People won’t participate because they’re afraid of digital change.
You just can’t trust the security of collaborati

Social connectedness is essential to employee health. The need for social connections in ingrained in us from the day we are born. What’s more, humans are known to be naturally social animals and need to have relationships with others, both in our personal lives and in the workplace. But where did this desire for social connectedness come from, and what does it really mean for employees’ health and wellness?
Download our white paper, “Social connectedness: The secret to employee health and happiness” to learn:
• The science behind social connectedness
• How social behaviors impact our health and the workplace
• How to incorporate social technology into your wellness program
You’ll also receive key takeaways on driving social engagement in your wellness program.

How can a corporate wellness program get your employees motivated?
Motivation is essential to maintaining positive behavior changes, especially when it comes to achieving health goals. But how do employees get motivated, and most importantly, stay motivate? Simply put—it depends on the person and why they want to get healthy.
Download our white paper, “The truth about motivation and what makes healthy habits stick” to learn:
• The ins and outs of motivation
• The importance of motivational interviewing
• What motivation means for wellness incentives
You’ll also get your hands on motivational messaging tips to apply to the various fitness levels at your company.
Get your team on a path to wellness today. Download the motivation whitepaper now!

Applications underpin today’s cloud and digital transformation initiatives. As a result, it’s imperative for modern IT organizations to implement a holistic, expert approach to managing applications for maximum performance and optimal business execution. Read this insights paper from ESG and Riverbed to discover: How performance management expertise drives critical business outcomes. Why mature organizations are better equipped to embrace DevOps and other modern IT practices. What tools, factors, and behaviors correlate to expert performance management practices.

SQL is a critical skill for business intelligence. From accessing to transforming to reporting on data, SQL gives you the power to get the job done. It can help you discover exactly how your company is performing, what your customers are doing, or how people have reacted to your marketing campaigns.
Unfortunately, while SQL can tell you what has happened, it can’t tell you what will happen. What if you have questions like:
• How valuable is a lead based on company attributes and their behavior on our website? • How much MRR will we generate in the next 30 days? • Which customers are likely to churn next month?

How can you plan more certainty into your PR practice? Break down silos, hone
processes, and measure bottom-line business value.
Public relations is entering an era of unprecedented challenge — and unprecedented
opportunity. Digital technologies are rocking every boat, from consumer behaviors, to
B2B decision-making, to the nature and reputation of media itself.
Today, every discipline is being buffeted by continual change and performance
pressure. But the convergence of key trends poses a particular set of challenges for
public relations.

Enterprises and the threats that target them have all fundamentally evolved over the past decade. In response, the security industry has generated an enormous amount of point solutions and technologies to try and keep pace. However, for all of this innovation and change, the underlying enforcement architecture has remained largely unchanged.
A new modern approach to preempting threats is required. One that augments the existing architecture instead of replaces it. This new approach brings full enterprise and business context to real-time enforcement decisions. Identity, behavior, devices, anomalies, and risk all play a real-time role. Just as importantly, enforcement and access options can be graded based on the risk to the business, and policies can actively seek out and adapt to new information.