It makes sound business sense that you are already using Salesforce, you understand the value of technology and can see the benefits such tools can bring to your organization.

Your Salesforce account is fine for collecting customer-oriented information, but do you really know your customers well enough to make smart, personalized business decisions and exploit every sales opportunity? This is Salesforce’s missing piece.

Salesforce is in need of something more, something that will empower you as a salesperson to make the most of every single sales opportunity. This is where Business Intelligence (BI) can step up and create a complete view of your customers.

In ‘Why Salesforce needs Business Intelligence’, we reveal the reasons why Salesforce isn’t enough by itself and the benefits associated with a business intelligence integration.

Related Thoughts

Written By - Chris Bourne

I'm the Marketing Manager here at sales-i and being in marketing I obviously love crayons and of course I have a toy Chewbacca on my desk (fully equipped with the 'Maaaaaarh' noise!
I have worked in the technology industry for over 7 years and have a good grasp on what's happening in the industry. I also enjoy* the technical side of software development.
*The term 'enjoy' relates to the very few occasions where the techy side actually goes to plan, otherwise replace with the term 'gets frustrated'.

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