URBAN IDEATION LAB

B-PART OF THE MOVEMENT

Branding, marketing and customer experience: MosaicAgency: Copro

Welcome to the urban innovation lab. I was approached by the Copro Group to create the branding, naming, wayfinding, signage, cx experience and marketing campaign for a modern 1000 square metre wooden building to be placed in the middle of Gleisdreieck park in Berlin’s Schönenberg.

The outcome is a interface between the creative workshop, experimental laboratory and think tank for a better city. the building consists of a coworking space, future laboratory, sports hall, cafe, meeting rooms and exhibition spaces.

The branding was developed to inspire innovation within mobility solutions and space for anyone who wants to experiment with new forms of life and work in a modern changing city.

After its use, the building constructed in modular timber construction can be rebuilt elsewhere.

“A public café, exhibitions, events, art and culture, panels and publications on Urban Future topics are part of the B-Part for Collaboration and Participation”