Lovely Package

Curating the very best packaging design

“Castello is a brand which doesn’t have a big reputation and now is selling very well thanks to the new image. Bright plain colors and a new positioning. Since it’s born in 1997, the claim is: “Castello. The beer without a history”. For this reason, every bottle literally speaks for itself (on the neck) saying things like: ‘No history is better than a boring history’, ‘Our history is still to be written’, Liquid youth’.

Basic but strong. Almost a soda pack. Thumb up guys. What does it means castelo in italian? Castle? I like there is no castle at all.

van esltein April 5th, 2010 @ 10:18 am

merveilleux, cool choise of colors.

ass-queroso April 13th, 2010 @ 12:31 am

Is a great work, the packaging is very simple but very attractive and convincing, I really like the labels that are in the crop are very smart but I am not going to identity and logo, and finally if they are not lovers Heineken beer like me who used the same design, if it pretends to be distinguished before the beer market this just helps us remember Heinenken