FILE PHOTO: An Electronic Arts (EA) video game logo is seen at the Electronic Entertainment Expo, or E3, in Los Angeles, California, United States, June 17, 2015. REUTERS/Lucy Nicholson/File Photo

EA launched “Apex Legends” and “Firestorm”, a battle royale version of its “Battlefield V” game, in the latest quarter to cash in on the success of the battle royale genre made popular by “PUBG” and Epic Games’ “Fortnite”.

EA’s battle royale game had attracted 50 million players just a month after its launch in February and the company said that millions more had signed up since then, suggesting that it could withstand competition from “Fortnite”.

“It has also helped us cut into new player audiences as nearly 30 (percent) of Apex Legends players are new to EA,” Chief Executive Officer Andrew Wilson said on a post-earnings call.

In battle royale games, players are given the task to survive and outlast everyone by eliminating opponents.

EA forecast net bookings from Apex Legends in the range of $300 million to $400 million in fiscal year 2020, adding that the forecast did not assume any contribution this year from future mobile versions or games in the Chinese market.

The company said it was in advanced talks to bring its hit game to China and launch a mobile version.