But it will be. After you go here: Roll, a bike shop that harnesses sophisticated computers and the
latest in laser scanners to make sure your booty-comfort is fully maximized, now open in Lincoln Park.

Upon entering,
you’ll think it’s just a cool bike shop. You’re kind of right. All those bikes for sale: dead
giveaway. They stock road bikes, mountain bikes, those big funky beach cruisers. If it has two wheels, they
have it.

You could play the odds and select one at random. One of their salespeople could eyeball you, have you stand
over the bike, take some educated guesses, make a few adjustments, then ask, “Hmm. How’s that?” And
you could be on your way.

But step into that tall cylinder in the center of the shop and stand still for a few seconds. A laser
measures your arms, torso and legs. From there, a computer makes a 3D model of your body that tells you the
ideal saddle height, seat position and handlebar level down to the last centimeter for any bike in the
shop.