These Six Content Marketing Tactics Will Give You 142% More Traffic in Six Months

I could spout off a laundry list of stats, e.g., “conversion rates are nearly 6x higher for content marketing adopters than non-adopters” or “content marketing costs 62% less than traditional marketing and generates about 3 times as many leads.”

You get it.

But the term “content marketing” is a wide umbrella, encompassing a nearly infinite number of strategies and variations.

What you really need to know is which content marketing tactics will get you legitimate results—which ones will boost your traffic and generate sustained leads.

In other words, which strategies are truly worth your time?

In this post, I’d like to discuss six key tactics I feel are most pertinent for content marketers in 2017.

More specifically, these tactics will give you 142% more traffic in six months.

Take a look at this data from HubSpot, demonstrating the correlation between the quantity of landing pages and leads generated.

According to HubSpot, “While most companies don’t see an increase in leads when increasing their total number of landing pages from 1-5 to 6-10, companies do see a 55% increase in leads when increasing their number of landing pages from 10 to 15.”

Here’s the impact that multiple landing pages can have for both B2Bs and B2Cs:

The point I’m trying to make here is that the more landing pages you create, the more opportunities you have to rank for different keywords, generate more organic traffic, and ultimately increase conversions.

After all, leads are more likely to convert when they arrive on a landing page that’s fully customized to address their specific needs and concerns.

Now, I’m not saying you necessarily need to create 10 or more landing pages. That may be an overkill in some cases.

But what I am saying is that it’s smart to segment your audience and create an individual landing page for each specific customer type.

Here’s an example:

This approach is almost guaranteed to help you reel in more quality traffic.

2. Make infographics an integral part of your content formula

I feel a little bit like Captain Obvious by pointing out the impact of infographics.

But the bottom line is that this medium is your ticket to massive traffic.

Why?

It’s simple. Infographics get shared like crazy.

In fact, “Infographics are Liked and shared on social media 3x more than other content.”

Here are a few more stats that prove the traffic-generating potential of infographics:

They’re visual. They’re easy to follow. And they make it incredibly simple to digest complex information that would be difficult to consume in a traditional, text-based format.