Global Transmission Solutions Manufacturer

BACKGROUND

The company is a leading global manufacturer of fluid power and power transmission solutions and employs more than 13,000 employees in more than 100 locations worldwide.

CHALLENGE

As a rapidly-expanding company with multiple vertical markets, the company needs to meet its increasingly complex business requirements for both commerce and marketing. A systemic approach was needed and a strategy for high level solution architecture with functional and technical requirement mapping.

HOW ECENTA HELPED

ECENTA supports the company with strategy, road maps, diagrams and other assets to create a holistic implementation plan for marketing solutions. The goal is to execute the plan within 6 months, with Hana Cloud Integration used as middleware across all integrations.

RESULTS

Business

Delivered training for both functional and technical subject matter experts

Delivered MRM (Marketing Planning) and marketing dashboard

Delivered assets such as emails, landing pages, and social media content as well as campaign success tracking

Delivered static and dynamic target groups

Technical

Collected and merged contact information from multiple channels to build a golden record

Delivered business roles and catalog definitions

Integrated Clickstream data from the websites with Google Analytics to map contact and interaction data into Hybris

OMNICELL INC.

Institut Straumann AG

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