A brand new program

Let's answer this ONE key question "Does your marketing have impact?".
Join us and grow as a digital marketer to get more conversions, more sales and a higher ROI.

THE MUSEUM

08:30

Welcome & breakfast THE MUSEUM

Grab a juice or coffee and prepare your mind for a day full of new insights.

MAIN STAGE

09:30

5 min. Opening of the day from your host of the day MAIN STAGE

Pieter is your host on stage and will guide both you and the speakers through the day.

Pieter Baert (BE) Service Designer & Digital StrategistVryheid

MAIN STAGE

09:40

The Growth Canvas - A Strategic Growth approach for Conversion Optimization MAIN STAGE

By analyzing the team structure, skills, methods and culture of several fast growing companies like Amazon, Booking.com or AirBnb, Andre found a similar pattern in all these organizations. After 3 years of research he published the „Growth Canvas“ - a model that shows three simple principles that can be implemented easily. In this keynote presentation, Andre shares insights and practical examples that help companies to get faster on the growth track.

3 Things you will learn:
- Why Conversion Optimization is a misleading term
- How to have a deeper look into your customers minds
- Why you need a better plan for optimization

MAIN STAGE

10:20

Is Your Web Copy Converting? (How to Find Out and Fix it) MAIN STAGE

I hate to break it to you, but your marketing copy is probably cheating on you.
It might look okay on the surface but deep down it could well be working for your competitor: sending prospects their way instead of directing them to y... read more

Is Your Web Copy Converting? (How to Find Out and Fix it) MAIN STAGE

I hate to break it to you, but your marketing copy is probably cheating on you.

It might look okay on the surface but deep down it could well be working for your competitor: sending prospects their way instead of directing them to your call-to-action.

Most of the copy clients bring to me doesn’t actually suffer from the ‘pushy sales speak’ marketers fear, the real problem is actually underselling the product or service. Hiding or downplaying valuable selling points and compelling reasons for customers to take action.

3 Things you will learn:
- How to tell if your copy is being overlooked as the (boy/girl) next door
- Pinning down what customers ‘really’ want to hear for them to say ‘tell me more!’
- How to develop a rich list of selling points you can use directly in your copy to make it more compelling

MAIN STAGE

11:00

Short break MAIN STAGE

Grab a juice, a coffee and have a relaxing chat with likeminded marketeers.

MAIN STAGE

11:20

The 7 Pillars of Growth Hacking to boost your conversions MAIN STAGE

A step by step framework to implement growth hacking in your business.
Growth Hacking is not about tools, hacks or black hat tactics. It’s about setting up foundation and systems to grow exponentially. When done correctly, the too... read more

The 7 Pillars of Growth Hacking to boost your conversions MAIN STAGE

A step by step framework to implement growth hacking in your business.

Growth Hacking is not about tools, hacks or black hat tactics. It’s about setting up foundation and systems to grow exponentially. When done correctly, the tools and automation will be oil on your fire. Expect a new way of thinking and working to boost your conversions. No bullshit, but strategies and tactics that you can implement in your business today!

MAIN STAGE

Q&A with the speakers from the morning sessions MAIN STAGE

THE MUSEUM

Start Lunch attendees

Experience the power of some great food and drinks. Meanwhile meet and talk to likeminded peers.

CLASSIC LOUNGE

12:30

CMO Lunch

At Conversion Day 2017 CMO's and marketing decision makers get the opportunity to connect and interact with likemi... read more

CMO Lunch

At Conversion Day 2017 CMO's and marketing decision makers get the opportunity to connect and interact with likeminded marketing professionals. They start their program with a welcome drink and lunch. Next they have two talks.

CLASSIC LOUNGE

CMO Talk - Marketing in the Age of the Digital Assistant

How to connect with customers in a technology driven world?
As a CMO, we believe that the customer should always... read more

CMO Talk - Marketing in the Age of the Digital Assistant

How to connect with customers in a technology driven world?
As a CMO, we believe that the customer should always be at the front and center of what you do. Data and technology will give you the opportunity to do just that - better connect with your customers in a relevant and seamless way.

MAIN STAGE

The Impact of GDPR on your Conversion Marketing - LIVE INTERVIEW

Most marketers don’t believe that GDPR will impact their work. Boy, are they wrong! It’s clear that online mar... read more

The Impact of GDPR on your Conversion Marketing - LIVE INTERVIEW

Most marketers don’t believe that GDPR will impact their work. Boy, are they wrong! It’s clear that online marketing practices will be impacted heavily by the new legislation. Moreover, marketers have a lot of questions about GDPR:
- Will I be limited in my freedom to send emails to prospects and customers?
- Will I still be able to collect any customer data?
- I’m not interested in the legal part of GDPR, however what will be the practical implications for marketers that I should know about?
- Does GDPR also create opportunities for smarter online marketing? If so, what are they?

* This interview will NOT cover the pure legal and technical part of GDPR. It’s aimed to inform you as a marketer and help you to shed light on the implications, opportunities and facts about the upcoming GDPR legislation specifically for online marketing practices.

MAIN STAGE

EXPERTS ROOM

Meet the experts - Part B (25 min.)

Book a meeting and ask all your personal questions regarding conversion marketing. Go home with the answers you ne... read more

Meet the experts - Part B (25 min.)

Book a meeting and ask all your personal questions regarding conversion marketing. Go home with the answers you need the most.
Learn from the private sessions with senior digital marketing experts sharing their knowledge, experience en new insights.

MAIN STAGE

14:10

7 Psychological Principles of Online Persuasion MAIN STAGE

When it comes to designing persuasive websites, apps or platforms, it’s those that can turn 1th time visitors into engaging visitors and habitual use that become the most successful.
What will you learn?
1. Discover the psycholo... read more

7 Psychological Principles of Online Persuasion MAIN STAGE

When it comes to designing persuasive websites, apps or platforms, it’s those that can turn 1th time visitors into engaging visitors and habitual use that become the most successful.

What will you learn?
1. Discover the psychological principles at play behind successful online businesses
2. Learn how to use these scientific insights
3. How to engage your users and keep them coming back for more.

MAIN STAGE

14:50

How to recognize & fix the weak points of your website MAIN STAGE

A doctor will never randomly prescribe some drugs. Because to cure someone’s illness, you first need to make the right diagnosis. And you can only do that when you recognize the symptoms.
Can you identify a sick (read: no... read more

How to recognize & fix the weak points of your website MAIN STAGE

A doctor will never randomly prescribe some drugs. Because to cure someone’s illness, you first need to make the right diagnosis. And you can only do that when you recognize the symptoms.

Can you identify a sick (read: non converting) web page when you see one? Are you really sure that what you’re changing is a problem that needs to be fixed? Or do you sometimes change something just because you can?

3 things you’ll learn during this talk:

How to recognize the symptoms of a web page that can be improved

How to get useful insights from surveys, heat maps, user session recordings and other tools

MAIN STAGE

Q&A with Karl en Nathalie MAIN STAGE

MAIN STAGE

16:00

Coffee break MAIN STAGE

Grab a juice, a coffee and have a relaxing chat with likeminded marketeers.

MAIN STAGE

16:15

Paid Attention: Innovative Advertising for a Digital World MAIN STAGE

Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient?
... read more

Paid Attention: Innovative Advertising for a Digital World MAIN STAGE

Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient?

The question is, how do brands respond? Brands need to find a compelling way to earn the attention of the consumer.

Paid Attention explores how ideas move people and how advertising can and should change in response to changes in the communication landscape.

Topics covered include:

a critical look at market research

modern theories of communication

the vanishing difference between content, media, and advertising

what ideas are and how to get them

future predictions

Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more.

THE MUSEUM

Network drink THE MUSEUM

Another event by

ABOUT THE ORGANIZER

Everything is changing and improving exponentially.
In an era of disruption, Bloovi explores what the future looks like for generation D and how digital is impacting their lives, work and future. Bloovi helps you discover, understand and experience what this change truly means for you and lets you participate in impacting the future.
Visit www.bloovi.be.