Land Rover "Maker of Champions"

The Bigger Picture and director Michael Bernard explore what drives people, both emotionally and literally, in the docu series "Land Rover: Well Storied" via agency Spark44. Traversing the country over a five-month period, Spark44 and The Bigger Picture unearthed authentic human stories, lovingly told, that relate perspectives on passion. Director Michael Bernard evokes skill for blending striking imagery rendered with a photographer’s eye and an approachable mastery of narrative. To help accomplish this sense of intimacy blended with an aesthetic of style and grace, Bernard employed a Canon 1DX MK2 for both the films and accompanying print campaign. At ease with a small team of agency and production, the interview subjects opened their doors and hearts to reveal how interests connect to something bigger – deeply connected family, a bold legacy, or quiet reverence. "Maker of Champions" is a portrait of the matriarch behind one of America's most accomplished families in Polo and Dressage.