iF SOCIAL IMPACT PRIZE (free of charge)

JAPAN 100 COLORS/ Baby clothes

Discipline: Product

Discipline: Product

On the basis of innovative digital measurement data and draping patterns fitting the body, neither restricting the baby's movement nor its development, baby clothing in 100 traditional colors has been designed to provide clothes that are a novelty in respect of design and functionality. The 100 traditional Japanese colors have been chosen taking the hue and the meaning assigned to the individual colors into consideration.

Actually touching these colors and wearing the clothes gives the opportunity of pondering the genetic nature of Japanese cultural assets and handing these down to coming generations.