Holly Willoughby was disgusted by Adam Collard's exploits in Love Island, and even said she hates it.

She and her This Morning co-presenter Phillip Schofield practised their Love Island punditry by commenting on the events of last night's episode, where Adam callously smirked why Rosie Williams cried and tried to put her feelings across.

Holly was utterly shocked by the way Adam treated her and allowed her to cry without showing any remorse.

She said: " Rosie ended their romance after he had a date with new girl Zara and rather than being kind to Rosie, who was clearly upset, he just smirked at her while she cried.

Holly and Phil put the Love Island world to rights (Image: ITV)

"The thing is I know we could all sort of see that coming because he is that type of character and you might say well she knew what she was getting into.

"What I don’t like is he didn’t face it and just say, 'Look my might have been turned, I'm really sorry, you're really lovely.' Just be a bit more open."

Phil seemed to agree, and chimed in: "Smirking is never good. No one likes a smirker."

Holly was furious with Adam (Image: ITV)

Holly continued: "Smirking is just not good and making her feel like she is just going mad and saying, 'Well you see what she's like, nightmare, I'm glad I got rid of her.'

"I hate that!"

Despite Phil being in agreement with Holly, he did offer a different opinion on whether Rosie should have even got involved in the first place.

He said: "But from the other point of view, in the real world, he could see one girl on a Friday night in a club and on Saturday night go to another club see another girl and no one would know.

Rosie tried to explain her feelings to him (Image: ITV)

"They’re all living under the same roof - they all know what he's like so if you don’t like it don’t get involved."

Holly protested at this, saying the snake "reels them in by being kind sometimes."

Adam's exploits have angered viewers all over the country, when he stole Kendall from Niall only to dump her days later for new girl Rosie.

Adam smirked at Rosie as she cried (Image: ITV)

He flirted mercilessly with Megan when she came into the house, angering Rosie, before new girl Zara fully turned his head, leading to a huge fight where he was targeted by all the girls - and not in a good way.

This Morning airs weekdays from 10.30am on ITV and Love Island airs weekdays and Sundays from 9pm on ITV2.