WASHINGTON (Feb. 2, 2011)—National Geographic Society today unveils its redesigned Kids.NationalGeographic.com website to inspire the new generation of digital young explorers to engage online with the world around them. Streamlined with a vibrant visual design and advanced levels of interactivity, the relaunched site focuses on two of the most popular topics for National Geographic Kids of all ages: photography and animals.

“National Geographic is making it a No. 1 goal to reach today’s connected kids and families with our incredible portfolio of digital products,” said Michelle Sullivan, executive producer of National Geographic Digital Media. “We want to make it super easy to engage with our fun content… wherever you are…whether you’re exploring the world online or off.”

The moment kids log on to Kids.NationalGeographic.com , they are welcomed into the website by a visually exciting background and an animal, both of which can change each time kids come to Kids.NationalGeographic.com. The redesigned site engages all children, inviting the older tween demographic to share its world view and encouraging younger children’s involvement through the integration of the NG animal-focused virtual world, Animal Jam.

One of the more prominent upgrades to the site is the launch of NG Kids My Shot, a moderated social community where kids can upload their own photos, rate other members’ pictures and comment on shots taken by their peers. Parents activate their child’s account, and all photo and comment submissions are reviewed prior to being released online. The NG Kids My Shot website can be viewed at Kids.NationalGeographic.com .

Kids.NationalGeographic.com is the official website of the National Geographic Kids magazine and winner of the 2010 Webby Award for Best Youth Site. The website consistently aims to inspire children to care about the planet and its inhabitants. The publication is geared toward children ages 6-14 and covers a multitude of topics, including animals, entertainment, science, technology, current events and cultures from around the world.