We all know the old cliché, “A Picture Speaks a Thousand Words.” From the oldest cave paintings and Egyptian hieroglyphs to today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories, and make sales.When it comes to e-commerce, companies like Amazon owe a large part of their success to imagery. To hold the customer’s attention, most product descriptions need to be short and to the point. This means you want the photos to speak volumes.Imagine if you will, you’ve gone through the effort to create the right product, buy the ideal domain name, paid for marketing ads, and launched the perfect website. So, why isn’t traffic to your site what you want it to be?You need to make sure your buyers can find you, or more importantly, your product. One way to do this is through Image Optimization or, Image SEO.Choose a Descriptive FilenameBy now in your journey through online marketing you’ve probably heard the word “Keyword” from a vast number of sources. According to most experts in the SEO field, keywords appear to be the end all be all of SEO. Primary Keywords, secondary Keywords…Google “Keyword” and the list of sources of info will probably go on forever.With Image SEO the first location to use your primary keyword will be the image filename.This means if your image is a women’s top in a specific abstract design, the file name shouldn’t be DSC12345.jpg. Instead, you want to rename it:“ann-monique-womens-top-abstract-v.”This gives the search engine spiders something to grab onto and take back to their part of the web.Start a file name with a lowercase letter or a number and remove all spaces. For multiple words, join them with a dash.Make the Image File as Small as Reasonably PossibleLoading times can be crucial for websites to maintain traffic. The faster the site, the easier to visit it. Images can have a huge impact on this. Standard resolution for a screen image is 72ppi and most web pages won’t need an image to be more than 1000-1200 pixels wide.To put that into perspective, a typical smart phone camera today will give you an image at 72 ppi but the file will often be over 3000 pixels wide (or more).When you are using a website builder online, you may have the advantage of the builder site doing some downsizing work for you. If you aren’t sure yours will, or if you expect to have a lot of images to process, getting a program like Adobe Photoshop would be a good investment.There are also a few online image editors that work quite well and often don’t cost a thing or have a minimal membership fee with added benefits. Two of my favourites are PicMonkey and Pixl.Alt Text-aka-Alt TagsWhen you get to the point you are ready to upload your image, you will often be given an option to add “alt text” or “alt tags.” This isanother good place to use keyword placement.
In one of Google’s articles about image publishing guidelines, they include a section on creating great alt text. Google places a high value on alt texts. In the article, they give the following reasons to consider:Alt Text provides Google with useful information about the subject matter of the image. They use this information to help determine the best image to return for a user’s search.Many people, like users with visual impairments, may not be able to see images on web pages. Descriptive alt text provides these users with important information.https://support.google.com/webmasters/answer/114016?hl=enTo JPEG or PNG?In most e-commerce catalogue pages, the product is shown in a specific place on the page that doesn’t overlap any other image or text. JPEG images are most commonly used for this. I’m adding this quick highlight in case a need arises for you to remove the background of a photo.JPEG images include a visible background showing behind any curves or irregular lines. If you’ve taken the trouble to remove the background of the photo of a product but, save it as a JPEG (JPG), you will still be stuck with a background colour when you re-open it.PNGs allow you to make the background transparent so the image can be used on top of any colour, texture or other text. This can be helpful if you decide to show multiple products in one virtual shot but don’t have the means to retake the photo.So Now You are ReadyAs history shows us, images will continue to be a primary tool of our culture and the world around us. Now you have the right knowledge to take your products to the next step. Taking the time to Incorporate these into your regular marketing routine will assist your product’s ability to be seen in your customer’s searches and get you the traffic you desire.So, get your images together and make them work even harder for you.

[embedyt] https://www.youtube.com/watch?v=OpqngaE1fRs[/embedyt]I become so frustrated listening to people after a major catastrophe telling some that people are more important thanthe pets who were abandoned during a hurricane or a flood. All lives are precious folks. No matter if you have 2 legs or four.Not everyone has the same feelings about this. I want to help people and pets. I have a passion for all living creatures. Does that make me feel like a jerk? Not a chance. Just makes me wonder what type of person would criticize anyone for helping in any way possible. We all have our own strengths that have guided us through our journeys, but that doesn't make one person better than another.We find our passions along the way. No one should be criticized for how they are helping another living being. It is better to help than to do nothing at all. My passion has always been pets as far back as I can remember. As I grew older, I developed a love for helping people. That is why I went thru clinical health programs. Did I make a huge difference in those lives that were in my path on my journey? Maybe. But even working in this field never replaced the love that I have for animals. Most of us who use social media or watch the news, have watched stories of how Floridians came together to help stranded manatees that had washed up in the mud when the surf water disappeared during the low tides caused by Hurricane IrmaOr how folks in Texas were cruising around in canoes scooping up abandoned pets and people who could not get out of Hurricane Harvey's path in time. How about the people who came in from out of state to help ranchers move their horses and cattle to higher ground? When I had mentioned that I had donated money to an animal rescue and local shelters in Texas and in Florida in lieu of the Red Cross, I was criticized. I mean why would someone criticize for that? Why would anyone care who I donated to? I mean I was asked how I had helped. So I answered and was criticized. I guess I can give blood when they take me off of their hot list for living overseas for over half my life. The Red Cross is an okay organization, but researching them over the last few years they are just not one that I want to donate to anymore. Especially when you read that they are tax exempt, yet pay salaries that are taxable....it just gets a bit muddy from there. http://www.redcross.org/about-us/who-we-are/history/federal-charterIt seems to me that the Red Cross was being critical of the people who were trying to help their neighbors BEFORE their organization arrived in the flood zones of Texas and Louisiana by bringing meals and supplies to those who had lost their homes or who had no power. They swooped in after the storm and told folks WHO WERE HELPING THEIR NEIGHBORS, to go home and had the "we'll take over from here" attitude. Well!! WHERE WERE THEY WHEN THESE FOLKS NEEDED FRESH WATER AND FOOD DURING THE STORM? Of course this is not a first hand account. I was not there. But I do know folks who were in those areas who witnessed this for themselves, and they have nothing to gain by exaggerating what they saw. I also noticed that living in a country that has been so divided by politics, bigotry, and race wars, that people came together to help each other and animals. If there is ever a time when Americans unite, it is during a time of crisis. We have all seen it time and time again after 9/11 and the various catastrophes in recent memory. This is the part that I love when I think of the U.S. We really pull out all the stops when our neighbors are in need. And if we see an abandoned pet in the midst of it all, well, we will help them too. Being passionate about anything, is not something you learn in a textbook. Being passionate comes from the deepest parts of our hearts and souls. Seeing the photos of people stranded and pets abandoned is heart wrenching and can make even the most solid people wince. It's what we do about it when we see those images that make us all decent human beings.