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Google has announced that “Similar items” is now available globally in image search on mobile and in its Android app. Similar items will suggest related products based on a user’s search query and their interactions with the resultant images. At first, the feature will...

If you advertise on AdWords, you probably use Exact Match keywords. If you use Exact Match keywords, you probably know that Google recently changed how they define “Exact.” What you might not realize is that this change could have a [LEVEL OF FEAR MONGERING]...

Image by integratedchange.net, available via CC BY 2.0 For the past five to six months the search industry has been buzzing with talk around the biggest change to Google search results for quite some time – the mobile-first index. In the midst of this...

Late last year I wrote a blog post on the 5 questions advertisers should ask themselves each quarter. In it, I suggested seeking opportunities on new networks. Facebook and Bing? No brainers. Twitter? Eh. But LinkedIn? My feelings were, uh, strong… A certain...

After a tentative launch in October 2016, Google has released its Fact Check feature in search results worldwide. Google provided the following examples of Fact Check in action: We can see clearly the format taken: What the claim is, who made the claim, and...

Media empires rise and fall, but the explosive growth in popularity of websites such as BuzzFeed and Upworthy during the past several years ushered in a new phenomenon in content – the “curiosity gap.” Mainstream media such as newspapers and magazines have long tantalized...

These are interesting times for voice search, both in terms of its adoption among consumers and its technological development. We have moved beyond seeing voice search as a futuristic concept with rather limited and stilted realization, to viewing it as an increasingly integral part...

Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase. The campaign turbocharged sales 36% year-over-year. And the company grabbed 42% more market share. Ultimately, the company won a “Grand...

Whether you’re self-employed or part of a small business, the idea of creating a successful marketing strategy is often halted when you realize the expense that’s involved. Even if you followed the 10% rule, revenue may simply not be enough to justify everything you’ve...

It was one of Cialdini’s bedrock principles. The one that created demand out of thin air. That compelled people to finally, at long last, take action. To buy, share, and break through the inertia that prevents any change whatsoever. It’s urgency. Scarcity forces us...

A study of 700 top ecommerce brands found that the majority are underperforming when it comes to optimizing their sites for speed. Find out how you can avoid the same mistakes. Web users are not patient. The speed of your site can make a massive difference...

A nurture program is a necessary component of any business’s digital advertising strategy. It doesn’t matter if you’re peddling alpaca flannels on a one-page Shopify site or you’re hunting boomers in need of retirement savings management, nurture can help grow your brand and your...

Email marketing is alive and well in 2017, with over 269 billion emails being sent every day. Unfortunately, according to Email Monday, of these 269 billion only 22% of retail emails are opened. This is significantly less than the open rate of 34% garnered...

The case study has long been a staple of marketing departments everywhere. However, despite the prevalence of marketing case studies and their potential impact, most of them are dull, boring, and forgettable. In this guide, I’ll outline everything you need to do to...

Last year, the developers behind Google’s Chrome browser began taking steps designed to protect users and encourage companies to use HTTPS. But now, potentially millions of websites that use SSL certificates issued by Symantec and affiliated resellers could find that their certificates are effectively...

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, the Google SERP has got a bit more interactive with the addition of rich results for podcasts, and a new study has found...

Recent headlines and Tweetstorms about Google ads—specifically ads on the Display Network and YouTube—appearing alongside potentially offensive domains or videos have caused an increasing number of globally recognized brands to pull their whole Google advertising budget. Take Pepsi, the latest domino to fall, for example;...

We have made it through the ides of March, losing an hour of sleep (though it felt like 5 hours), and winter storm Stella. Though the temperature in Boston remains at a tepid 40 degrees, spring has sprung and brought along some nice allergies…we...

Many marketers who are seeing flagging returns from their search marketing campaigns might wonder what they’re doing wrong – especially if they’ve already got best practices like accurate site descriptions and keyword optimization covered. But a new study commissioned by Microsoft’s Bing and search...

Every effort you invest into the design and promotion of your website has to do with the goal of generating more sales. This isn’t a goal you can achieve by manipulations and lies. You need to make your website pleasing to the eye, informative...

Last week, Amazon added their voice search product “Alexa” to their iPhone app. This is yet another signal in the continuing avalanche of signals that voice search is a major part of every major tech company’s strategy. One report by VoiceLabs predicts that voice...

Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us. And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page...

If you’re the type of advertiser that has historically shied away from YouTube TrueView ads because the option to “skip” within the first few seconds seemed too risky, your approach may need to change! Later this year, you’ll no longer have the option to...

I usually write about search marketing, analytics and conversion optimization, but I felt it was important to share a discovery I made recently. I noticed a major phishing scam hijacking the paid search ads of financial and banking companies on brand keywords. The activity...

Proper content writing is essential in any SEO or marketing efforts. Ultimately, content writing is a big factor on whether or not a visitor of your website will stay or leave. To make sure that your website ranks and visitors stay on your website...