APSMA Singapore: The Legal 500 Best Practice

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Part of the fabric of modern legal marketing, the directories are an important guide to the leading law firms around the world. With 4.5 million website users in 2016, The Legal 500 is both a valuable resource for clients and a tool for law firms to measure success against their competitors. Submission season for The Legal 500 is fast approaching and with that in mind, Hayley Eustace, editor of the Asia Pacific guide, will be giving a presentation on the research process and how to tailor your submissions into a format that gives the best chance of getting your firm ranked or promoted.

During this session, Hayley will give a presentation and answer questions from attendees.

Topics will include:

An introduction to The Legal 500 research process

Why are the deadlines important?
When the research and interviews take place
About the research team

Submissions

How to structure submissions
What makes a good submission?
Common mistakes

Referees

Who can be a referee?
How do we contact referees?
Improving response rates

Interviews

How we conduct interviews with law firms
Who gets interviewed?

The rankings

Factors we take into account for the law firm rankings
Leading individuals

The Presenter:

A former journalist, Hayley Eustace started as a researcher at The Legal 500 in 2010. Since 2013, she has been the Bar Editor and in 2015, she also took on the role of Asia Pacific editor. She now manages the two directories from an editorial perspective. Hayley's work has allowed her to visit law firms around the world, and her role as editor is to concentrate on building relationships with legal professionals in the UK and Asia Pacific, oversee The Legal 500 coverage in both directories, and edit chapters across The Legal 500 series.