Fruition Properties appoints new Land Director

We are delighted to announce that we have recruited Simon Boreham as Land Director, who joins us from CALA group.

The appointment comes during an exciting period of growth for the company, where Simon will drive the acquisition side of the business as it begins to also focus its priorities towards larger regeneration sites, where it can unlock potential and add further value.

Simon brings with him a wealth of experience in sourcing and securing profit generating land for a range of private residential, mixed-use and social housing developments. At CALA Group, Simon developed a robust land bank with an established and efficient land & planning team. He was responsible for all land, planning and design aspects of the business and setting the land strategy for each financial year, also having considerable input into the acquisition of Banner Homes in 2014. Since he joined in 2013, CALA has grown from a £30m turnover business to a mature business with turnover for FY18 expected to be in excess of £180m.

Simon previously worked at Berkeley Group, where he set up the Berkeley Homes Three Valleys division, as well as holding a pivotal role at Argyll Developments – now trading as Aquinna Homes. Simon joined both developers in their infancy and helped grow them into highly robust, profitable businesses.

Simon comments: “Fruition Properties owns land with excellent planning prospects in a number of prominent locations across London and the South East and is regarded by many as a ‘sleeping giant’, so I am delighted to be on board as it looks to the future. Entrepreneurial businesses which move at pace have always appealed to me and Fruition Properties is about to enter a significant period of growth, which can only be achieved with the right land opportunities.”

Mani Khiroya, Managing Director of Fruition Properties, comments: “Simon’s skillset and experience in taking smaller businesses to the next level is an ideal fit for our own ambitions and requirements. The business has developed tremendously over the past 24 months in particular, with strong sales performance, new sites acquired, a joint venture with a blue chip fund and innovative schemes going through the planning process – we look forward to the next period of growth.”

Outside of the office, family life keeps Simon busy but he still finds time to enjoy the virtues of being Club Captain at Marlow Rugby Club.

We are constantly looking to pursue new acquisitions, with and without planning permission. If you have any suitable development opportunities please contact Simon in the first instance.