Push Notification Ads

What is Push Notification?

Push Notification is an innovative and user-friendly way to connect with your targeted audience. You can significantly increase engagement with your content and provide positive user experience to your customers.

A push notification is a text or rich media message, sent from third-party applications once the user opts in to receive them.

The strategy behind push notification is to offer value whether it be content, coupons, or time-sensitive alerts, bringing the user back to engage with the application.

3. Users go to your offer page

CASE STUDY 01

Online Game

101% ROI

Here is a case study from one of our affiliates, who tested push-notification advertising

Client: Browser Online Game

Goal: Sign Ups

INDICATORS

ROI:

101%

Revenue:

2829$

SPEND:

1408$

ABOUT

Decided to test game installs on push-notification advertising. Browser games go well with native format so started from those in particular. Found a decent offer on Dragon Awaken with good payouts and a couple of landing pages. Saw it in a couple of affiliate networks, which is nice.

Had some experience with games, got lots of different prelandings (with fantasy girls and short quizzes mostly), so managed to launch campaigns pretty easily. I rarely make prelandings by myself, usually use spy-services and edit those to better fit the offer. (BTW, had to lead traffic straight to the landing, EPC appeared to be higher)

TESTED

Game posters

Gameplay screenshots

Other games screenshots (Heroes 3 performed nicely)

Classic – sexy girls from games

Statistics

Didn’t have to stop anything, since all subscribers lists had positive ROI. Here’s what I spent on push ads:

And here are affiliate network stats:

push-advertising is very much different from regular native ads. Format is a bit similar, but never the less. I recommend to change creatives at least once every 3 days. You’ll get maximum relevant audience that way.

CASE STUDY 02

LOAN COMPANY

101% ROI

Here is a case study from one of our advertisers, who used push-notification ad format.

Client: Loan company

Goal: Loan App Installs

INDICATORS

Clicks:

148950

Conversions:

3180

Cost per conversion:

$0,47

SPENT:

$1500

SOLUTION

Push-notification advertising

5 creatives made

eCPC: 0.01

Monitoring and additional tuning.

CASE STUDY 03

ICO Presale

Cost per lead: $11

Tech company ICO presale campaign case study. Company ran out of leads from Facebook and Adwords, so they began looking for other channels.

Client: Blockchain-Tech Company

Goal: ICO presale leads

INDICATORS

Clicks:

209 388

Conversions:

3 098

Cost per conversion:

$11

SPENT:

$34 098

SOLUTION

Targeting: Tier 1 countries, Worldwide

15 creatives made

CPC: $0.16

Monitoring and additional tuning.

User segments testing.

CASE STUDY 04

Gambling

ROI: 110%

Client: Online Casino Offer

Goal: Sign ups and deposits

INDICATORS

ROI:

110%

Revenue:

$9517,2

SPEND:

$4532

SOLUTION

Targeting: Germany

Push-notification advertising

6 creatives made

eCPC: $0.1

Monitoring and additional tuning.

POP AD UP push notifications delivered decent lead generation effect and performed as good as Google AdWords and Facebook Ads. Customer was satisfied with the result and continued using the platform.

How to Write a Good Push Ads Copy?

Push titles and descriptions require some creativity in order to be effective. This doesn’t mean you should channel your inner Walt Whitman and get all artistic about it. The trick is in crafting your Push Ads copy so that it fits the narrow character limit and convinces the user to open your ad.

To make things easier for you, we’ve compiled a few Push Ads examples for some of the best converting verticals in our platform.

Let’s begin, though, with a “power word” cheat sheet. Here’s a list of words that typically work well for building up the sense of urgency, delivering value, offering exclusivity and provoking emotions:

Believe it or not, there are also some emojis that seem to increase your conversion rates.You can go back to our Power Word chart as well as the emojis abovewhen creating your push ads copy and see how much they improve your advertising results.

MOBILE DOWNLOADS: UTILITY & GAMES

Let’s start with a utility app. Imagine you’re promoting a battery-optimizing app. We used an illustration of a fully-charged battery, a straight-to-the-point title (with a battery emoji), and clearly stated a benefit of downloading the app (90 extra minutes on your battery), plus an obligatory CTA.

In the case of a mobile game offer (let’s call this game Mobile Heroes 3) we’ve put the CTA in the title and focused on writing a description that encourages the recipient to download the game. What do gamers want? A challenge! So we gave them one.

CASINO & SPORTS BETTING

Here we assumed a sign-up-centric offer that rewards a user with a bonus and you, the advertiser, with a payout. The bonus is the key reason for the potential sign up, so we promoted it in the title (notice the emoji), and described the details in the description.

Sports betting works in a similar manner. Note, however, how we build up the sense of urgency with “limited offer”.

BINARY & CRYPTO

With binary offers, you want to base your message on the opportunity to cash in while downplaying the risk. Positive forecasts and other insights can create FOMO (fear of missing out) and help convince a recipient that investing now is a smart business decision.

Crypto offers don’t differ that much from binary when it comes to creating push copy. You might want to emphasize the potential gains. In our example, we used a statistic that encourages a recipient to invest in a given cryptocurrency. By the way, odd numbers tend to be more convincing. Don’t ask us why. It is what it is

E-COMMERCE & TRAVEL

In e-commerce, it’s often all about the offer itself, but you can improve your chances of getting more conversions by applying an enticing image and emphasizing the benefit. You need all the firepower you can get, so use some “power words” and emojis.

Same applies to travel. Although here, we decided to impose a sense of urgency by using phrases like “sale”, “exclusive offer” and a sandglass emoji.

THE DOs AND DON’Ts OF DATING

The dating vertical combined with Push Ads has been bringing our customers some outstanding results. Remember, however, that Push Ads are non-adult traffic only, which means you have to play by some rules. No nudity, no obscene stuff, and watch your language too.

how to build a campaign

click “New Campaign”

Select Push

Basic Setting

Tip: You can now use emojis in push-advertising! Studies say emojis can boostyour CTR up to 57% for pushes.

1. Enter the Destination URL of the website you want to advertise.2. Add Google Analytics tracking code if you would like to track sources, domain ormedium.3. Select Call to action (Goal of your creative)4. Add your Brand Logo5. Provide an Image you would like to advertise