The Bees are holding out for £15m while the Hammers aren’t willing to pay more than £12m for the striker, who has played only 30 minutes of action in the past three weeks thanks to the public interest from West Ham.

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Palace manager and former Hammers boss Sam Allardyce is desperate for new recruits after failing to secure a single win since taking over from Alan Pardew in SE25, seeing the Eagles slide into the bottom three of the Premier League.

West Brom are also not out of the race for signing Hogan as manager Tony Pulis was spotted in the stands as the Bees lost to Chelsea in the FA Cup at the weekend.