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Inspired by art director Alexey Brodovitch's brief to photographer Richard Avedon — simply to 'amaze me' - SHOWstudio's collaboration with PSP asked you, the public to respond to a brief set by a pen of six leading creatives. Viewers had the chance to come along to one of our micro-studio booths and make a 30 second video pitch, the best of which feature here.

Brief - Isabella Blow

Brief - Isabella Blow‘I would like to see an outfit designed to reflect the changing emotions of its wearer. Something fit for a James Bond -style escape.’

Incentive

A day's work experience at Tatler and a meeting over tea with Isabella Blow.

‘I would like to see an outfit designed to reflect the changing emotions of its wearer. Something fit for a James Bond -style escape.’

Incentive

A day's work experience at Tatler and a meeting over tea with Isabella Blow.

Isabella Blow's Winner

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Isabella Blow's WinnerAlthough Isabella wanted to choose her long time friend Stephen Jones, she finally settled on Joe Richards, who described his entry as being constructed in the backgarden of his God Mother's house using a dust sheet and a binliner. He goes on to say, "I wanted it to be really disposable looking as if James Bond might use it once to escape from a tricky situation and then throw it away afterwards in a very suave manner. The change in emotion occurs whilst practicing this physical activity". Isabella thought Joe answered her brief perfectly.

Although Isabella wanted to choose her long time friend Stephen Jones, she finally settled on Joe Richards, who described his entry as being constructed in the backgarden of his God Mother's house using a dust sheet and a binliner. He goes on to say, "I wanted it to be really disposable looking as if James Bond might use it once to escape from a tricky situation and then throw it away afterwards in a very suave manner. The change in emotion occurs whilst practicing this physical activity". Isabella thought Joe answered her brief perfectly.

Brief - Sarah Doukas

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Brief - Sarah Doukas
‘I am always looking for the next 'face of fashion'. My work depends on finding extraordinary girls in ordinary places. Position yourself 10 paces from the screen, next walk back and let me see your 'catwalk', then turn to camera and tell me your name.’

Incentive

The best performance will be offered a 'Go-see' appointment at Storm models. A truly amazing participant will be considered for representation by Storm Models.

‘I am always looking for the next 'face of fashion'. My work depends on finding extraordinary girls in ordinary places. Position yourself 10 paces from the screen, next walk back and let me see your 'catwalk', then turn to camera and tell me your name.’

Incentive

The best performance will be offered a 'Go-see' appointment at Storm models. A truly amazing participant will be considered for representation by Storm Models.

Sarah Doukas' Winner

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Sarah Doukas' WinnerSarah is always known for choosing the most extraordinary models in the most ordinary of places. In this instance, she actually spotted her winner Lou Mensah in an entry intended for Terry Jones. The masked lady has interested Sarah so much so that she has invited Lou to visit her at Storm immediately.

Sarah is always known for choosing the most extraordinary models in the most ordinary of places. In this instance, she actually spotted her winner Lou Mensah in an entry intended for Terry Jones. The masked lady has interested Sarah so much so that she has invited Lou to visit her at Storm immediately.

Brief - Graham Fink

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Brief - Graham Fink
‘There are 60,000,000 people in this country. What makes you so special? Think of yourself as a brand. What can you say about yourself? What qualities do you have? Why should I pick you over everybody else? Do something in 30 seconds or less to amaze me.’

Incentive

The winner will either get a placement at the thefinktank or I will personally help them put their advertising book together in order to get a job in advertising.

‘There are 60,000,000 people in this country. What makes you so special? Think of yourself as a brand. What can you say about yourself? What qualities do you have? Why should I pick you over everybody else? Do something in 30 seconds or less to amaze me.’

Incentive

The winner will either get a placement at the thefinktank or I will personally help them put their advertising book together in order to get a job in advertising.

Graham Fink's Winner

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Graham Fink's WinnerGraham has chosen Ben Stevenson as his winner. Graham felt that Ben used the film medium in the best way to get noticed and get his message across. Ben has used himself as a brand and re-enforced his identity, making absolutely sure that Graham wouldn't forget him.

Graham has chosen Ben Stevenson as his winner. Graham felt that Ben used the film medium in the best way to get noticed and get his message across. Ben has used himself as a brand and re-enforced his identity, making absolutely sure that Graham wouldn't forget him.

Brief - Terry Jones

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Brief - Terry Jones‘I am interested in identity, what it means to the individual and how it defines us all today. Show me without words, through a short performance who you are.’

Incentive

I would like to consider the best submission to be a part of our forthcoming exhibition, 10 of the best short-listers with awarded work experience at i-D magazine.

‘I am interested in identity, what it means to the individual and how it defines us all today. Show me without words, through a short performance who you are.’

Incentive

I would like to consider the best submission to be a part of our forthcoming exhibition, 10 of the best short-listers with awarded work experience at i-D magazine.

Terry Jones' Winners

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Terry Jones' WinnersTerry said from the beginning he would be choosing ten of the best. All of the ten winners selected here expressed unique individuality and a strong identity. Terry felt that every one of these entrants have made a huge effort with their entries, stand out of the crowd and 'amaze' him. As previously stated, the ten winners here will not receive a PSP but will each be given an internship at i-D magazine. Winners include Henry Sabine, Mich Dulce, Alun Davies, Dorit Matilda Oren, Jonty Scholfied, Jane Butler, Ali Malek, Kevin Wong, Oxana Korsen and Guy Hills.

Terry said from the beginning he would be choosing ten of the best. All of the ten winners selected here expressed unique individuality and a strong identity. Terry felt that every one of these entrants have made a huge effort with their entries, stand out of the crowd and 'amaze' him. As previously stated, the ten winners here will not receive a PSP but will each be given an internship at i-D magazine. Winners include Henry Sabine, Mich Dulce, Alun Davies, Dorit Matilda Oren, Jonty Scholfied, Jane Butler, Ali Malek, Kevin Wong, Oxana Korsen and Guy Hills.

Brief - Tim Marlow

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Brief - Tim Marlow
‘London is an immensely creative city there has been a gathering momentum here over the last decade. This means that it's probably the most exciting place in the world in which to encounter new objects. So go on, amaze me.’

Incentive

The creator of the most intriguing image, object or idea will be offered a critique with Tim to discuss their practice and potential.

‘London is an immensely creative city there has been a gathering momentum here over the last decade. This means that it's probably the most exciting place in the world in which to encounter new objects. So go on, amaze me.’

Incentive

The creator of the most intriguing image, object or idea will be offered a critique with Tim to discuss their practice and potential.

Tim Marlow's Winner

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Tim Marlow's WinnerJonny Stearn's incredible, musical, juggling act has amazed not only Tim Marlow but also many viewers who wrote to SHOWstudio to applaud his entry.

Jonny Stearn's incredible, musical, juggling act has amazed not only Tim Marlow but also many viewers who wrote to SHOWstudio to applaud his entry.

Brief - Geoff Travis

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Brief - Geoff Travis
‘I am looking for an original talent who could change the face of music.’

Incentive

An opportunity to meet with Geoff one on one at Rough Trade records.

‘I am looking for an original talent who could change the face of music.’

Incentive

An opportunity to meet with Geoff one on one at Rough Trade records.

Geoff Travis' Winner

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Geoff Travis' WinnerGiGi Von GiGolo has been selected as Geoff's winner. Her entry 'all about the music' seemed extremely ambitious and Geoff felt this was very important.

GiGi Von GiGolo has been selected as Geoff's winner. Her entry 'all about the music' seemed extremely ambitious and Geoff felt this was very important.

About

The challenge asked you, the public, to respond to a brief set by a panel of six leading creative industry figures. Viewers had the chance to come along to one of our micro-studio booths and make a 30-second video pitch.

The best six entries won a PSP™(Playstation®Portable), plus an exclusive opportunity to work with the panellist they attempted to amaze. The winning videos are showcased exclusively online here.