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The Carlyle Group, whose co-founder claimed in May that it was impossible to invest "too much" in China, has mounted a public relations effort in the country with the launch of a new website to promote its activities in the region.

The US buyout firm is launching a new Chinese language website to boost ties with local communities and governments, which will enable Carlyle to show "responsible investing and improved transparency with a broad range of audiences in local communities", according to a statement.

The website is aimed at key stakeholders in mainland China, Hong Kong and Taiwan, including business, local communities and governments and the media.

XD Yang, head of Carlyle Asia Partners, said: “We are committed to long-term, responsible and value creating investment in China. The launch of a dedicated Chinese website is an important means to achieve this. China is a key focus for Carlyle and it is vital that we enable a flow of communication with all Chinese stakeholders.”

Carlyle, which has invested more than $3bn (€2.3bn) in over 50 Chinese deals, has repeatedly expressed admiration for the nation's growth potential.

David Rubenstein, a founding managing director of The Carlyle Group, said an interview in May that "I don’t think you can deploy too much money in China"

He had earlier said in January, at the London School of Economics' Alternative Investment Conference in London: “If I were 25, I would learn Mandarin and move to China because there is more upside. You cannot compare the size and opportunities of China with any other economy in the world. The economy is growing at 6-10% a year [and] China will not be saturated with private equity for a long time.”

Carlyle has 45 full-time Chinese locals working in the country investing from three regular funds - a buyout fund, a growth fund and a real estate fund - as well as two renminbi funds.

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Activity in China helped drive a 55% jump in emerging market private equity deals in the first half of this year, according to data published by the Emerging Markets Private Equity Association. Firms invested $13bn in emerging market private equity deals in the first half, compared with $8bn in the same period last year, EMPEA said. Investment conditions in emerging markets private equity are improving and there are more and better quality deals in the pipelines, the trade body added.

Chinese funds have also driven an improvement in the fundraising market. Asian funds accounted for 55% of the total $11bn raised in the first half of 2010, up from $9bn last year, with China the leading destination for new capital, EMPEA said.