I’m pretty much an open book to my building manager. If I ever have to move into another rental, though, the services provided by a British data-mining company might unnerve me. Writes Stanley Q. Woodvine in Vancouver, BC’s Georgia Straight,

Tenant Assured is a web-based service first made available two weeks ago to landlords around the world. The service essentially forces people to open up their social media accounts to the prying eyes of landlords as part of the process of applying to rent an apartment. …

This is how Tenant Assured works:

A landlord who’s signed-up with Tenant Assured sends all of their rental applicants to a special link on the Tenant Assured website. They are then asked to provide full access to up to four of their social media profiles—on Facebook, Instagram, LinkedIn and Twitter. These are then thoroughly crawled, scraped, and analyzed by Score Assured. The scrutiny includes conversation threads, private messages, and contact lists. …

Concerns that the service is a gross violation of personal privacy were brushed off by the company, which trotted out the oldest authoritarian assurance about surveillance in the book, namely, “If you’ve got nothing to hide, you’ve got nothing to fear“. Or, as [the company’s] cofounder Steve Thornhill put it … “If you’re living a normal life then, frankly, you have nothing to worry about.”

Thornhill further pointed out that people had to give their consent to the Tenant Assured process and that it was really not much different from a background check or credit rating.

Of course it’s very different … . There are long-standing laws governing credit and background checks and there are processes in place to allow people to see their credit reports and correct inaccuracies.

Although landlords anywhere in the world can sign up for the service—including right here in Vancouver—it’s is not clear what laws in any given jurisdiction could hold such an online service to account.

As a professional communicator, I take great pains not to post anything at all controversial online: very little politics or religion … or anger. (I always ask myself, “What would my students think? My future clients? My Mom?”) The persona I therefore project is a good deal sunnier and more welcoming than the real thing. Last year a girlfriend from high school wrote me, “Bob, I like you so much better online.” Good to know.