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Mario Dell’Oglio, owner, Dell’Oglio, Palermo, Italy

— September 09, 2015

Mario Dell’Oglio is the owner of the Dell’Oglio luxury fashion stores in Palermo, part of a generation family business in apparel retailing since 1890, also president of Italy’s Buyers Chamber. He believes in the importance of offering his clientele a true sensorial experience and carefully made-to measure customer service. “Purchasing in our stores is like being transported to unique worlds that evoke our own style statements,” commented Dell’Oglio also caring for their client’s aspirations and desires to look cool. “What we like most about our customers is their satisfaction about feeling more beautiful. We also like their astonishment when they discover that our proposals have gone beyond their expectations.” Interview by Maria Cristina PavariniWhat are the current bestsellers and why?Among our bestsellers there are some sneaker models, women’s bags and t-shirts – both for men and women –top international brands include Givenchy, McQueen, Stella McCartney, Margiela and Valentino. These pieces are especially successful for their highly recognizable image and innovative design.

Dell’Oglio Donna, Palermo

Do people buy according to their favorite brand, style, or impulse? Customers are very informed today about trends – and consequently their preferences – are highly accelerated by sharing images via internet. Impulse buying is very important today and my customers are keen to buy anything that responds to their desire to look better and to have a stronger impact image.

How do you inform yourself about trends? Following blogs, social networks, fashion magazines – in both printed and on-line formats.

How important is the communication with regular customers? How do you communicate with them?It is very important. We communicate with them through newsletters, social networks and store events.

luxury fashion store Dell’Oglio

How do the collections you offer for next fall/winter look like? What are the most important trends, in general?There are many macro trends and not all of them meet a buyer’s decision taken for his own store. The ’70s trend is very important for our store’s style direction and offer, especially for the strong contemporary contaminations it was enriched with.

Did you add any new labels to your assortment?For women we included Pierre Hardy, Manuel Facchini and Sophie Hulme. For men we are now offering Off White and Marsell.

How does your store differ from other stores?Our men’s and women’s style direction has a very strong character and a very specific own identity that we always follow also when we buy brands which have a very clear and strong personality. This difference makes a further exaltation in searching for products also inspired by our idea of style. Another differentiating element is the custom-made service we offer to our clients. We provide them with made-to-measure and carefully detailed support sales assistance and customer care.

luxury fashion store Dell’Oglio in Palermo

What do you like about your customers?Their satisfaction when they feel more beautiful and their astonishment when they discover that our proposals have gone beyond their expectations or request is a great reward.

How important is the interior, the atmosphere and the whole package? Purchasing in our store is first of all a sensorial experience. Therefore, the atmosphere, has a determining role. Our store’s atmosphere is characterized by a series of different factors that depend upon the identity of our offer - and that may change from season to season. For instance, right now one of our stores is focused on high-end streetwear products, a rock-inspired Givenchy environment. And this entire store is designed in order to evoke a specific world and transfer our customers to such strong impact ambience. Though all of our stores are highly flexible and easy to adapt in recreating specific universes. In another boutique, more focus is put on tailor-made apparel. We are now selling vests made in very refined, British strong patterns variants – I must say that the vest is a key item for the season. This specific area of the store is decorated with elements and fabrics reminding of a British atmosphere thanks to the employ of, for instance, typical highly refined fabrics from the UK.