United Air Lines

Published on January 14, 2008.

Company: United Air Lines, Elk Grove Village, Ill.
Agency: Barrie D'Rozario Murphy, Minneapolis
Market: Business travelers, corporate travel managers
Quick chase: The stylized image of a woman blissfully at rest with clouds drifting past her is eye-catching to say the least. It says relaxation. However, we thought the headline should chime in on that image by saying something about comfort or relaxation. Instead, it says that flight should be uplifting, which strikes us as vague. Copy immediately talks about being comfortable, but why wait?
Chasers' choice: Goat