Speaking to The Times of India, the film's writer-director Reema Kagti said: "'Muskaanein Jhooti Hai' is the title song of the film. The idea was thrown by the producers that perhaps we should also shoot a promotional video with it.

"Farhan, Zoya and I sat and brainstormed and we came up with this idea to introduce all the players in the suspense plot that will unfold in the film."

Described as a suspense drama, Taalash is the first big-screen release since 3 Idiots for Khan, who has been concentrating on his TV show Satyamev Jayate.