Author archive: garyorosy

Five Things I Learned from Biking the Hotter ‘N Hell Hundred This past Saturday more than twelve thousand eager riders awaited the sound of the cannon to start the largest organized bicycling event in the country promptly at 7:05 a.m. in Wichita Falls, Texas. As a first time participant at the Hotter ‘N Hell Hundred…

Innovation is hard. At first, a new product may have been germinated by the seed of an idea that grew into a Generation One product success. But, after this initial surge in business was created by the new product, it may falter and die without ongoing innovation. So many have achieved initial success, then failed to meet…

Too many businesses operate without clearly articulating their goals and the strategies that will help achieve them. Those that have established aspirational milestones as goals, such as “to be the largest regional player in my field”, often muddle their way along, either swept up in the rising tide of a growing category, or sadly, barely…

Everybody who shops knows that shopping is changing. Shopping has been both an entertainment sport and a necessary chore. As for entertainment, shoppers can identify with that urge to shop for “something I don’t know I need but I’ll know it when I buy it.” Usually that urge expressed itself on boring Saturday or Sunday…

This week’s topic comes from one of the best resources for Social Media out there, Splash Media of Addison, Texas. Thanks to Paul Slack for a good deal of today’s content. The best way to produce and maintain consistent results when activating social media marketing is to leverage the Tactical Wheel. This concept integrates the…

Last week’s discussion focused on the decline of traditional and the rise of new marketing vehicles/media. This week I will talk about why that is happening and provide a new “compass” by which marketers – B2B and B2C – can use to guide their growth strategies forward. Facing reality, not something the traditional players, read…

Ask any CMO and they will tell you that their world is in flux. On the one hand with a tough economy, their job could not be more important. On the other, they are measured on everything they do. The CEO wants revenue, the CFO wants profit. Competition is tougher, it is global, it is…