IFA - Smart TV Alliance, launched in June this year by founding Board
members LG Electronics and TP Vision with Toshiba joining shortly after,
has expanded with new members with expertise from different areas of the
Smart TV industry. As it continues to expand its market reach, the Smart
TV Alliance will publish specifications for its software development kit
(SDK) 2.0 on its official website www.smarttv-alliance.org.
The actual SDK tool will be made available by the end of the year for
use by developers.

In addition to Smart TV manufacturers, organizations that contribute in
different ways to the Smart TV experience have also joined the Alliance.
Qualcomm and MStar will bring their expertise and understanding in
hardware design to the consortium while Obigo, a leading web browser
provider and application developer, will provide valuable input from a
developer’s perspective. And YuMe, a provider of video advertising
software and services, will deliver knowledge and experience from the
advertising community.

“The expanding membership of the Smart TV Alliance is clear indication
that these companies recognize the value of this Alliance,” said Richard
Choi of LG Electronics, President of Smart TV Alliance. “This is an
industry coming together to solve a common problem, which has clear
benefits for the consumer. The diversity of the Smart TV Alliance is
reassuring because it shows that this is an industry movement, not just
an initiative from TV manufacturers.”

Demonstrating that developing common Alliance specifications is not an
exercise in theory only, Obigo has developed apps based on Alliance SDK
1.0 specifications that run consistently on TV sets from Alliance
members. Consumers will be able to enjoy these apps, including
Accuweather and Vilanoise, when they become publicly available in
September. In addition, more apps will be developed and become available
through Smart TV Alliance members.

“This is an important step for the industry. Being able to work with a
much larger install base presents great opportunities for us,” stated
David Hwang, President of Obigo. “Now we can put our energy into making
our apps better instead of testing the same app on many different TV
sets. We can be a lot more productive this way.”

As different communities in the Smart TV industry come together, the
Smart TV Alliance will announce the SDK 2.0 specifications on its
website, which will be supported by 2013 products from member companies.
By looking at these specifications, developers will be able to
understand what capabilities to expect on 2013 products and plan their
application development accordingly. After the specifications are
announced, the SDK software tool will be available for download from www.smarttv-alliance.org.

About Smart TV Alliance

The Smart TV Alliance's motto is 'build once, run everywhere'. The
members' ambition is to align on technology that will allow app
developers to create apps and successfully run them on all supported
Smart TV Alliance platforms. Smart TV Alliance utilizes open solutions
technology and Smart TV Alliance Apps can be developed using open
standard (HTML5) systems. There is no pressure for our Smart TV Alliance
partners to adopt 'tight grid' developments as you have the flexibility
to create your own experiences. Enriched content can be given to
consumers by developing interactive experiences via their Smart TV
Alliance app.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, mobile communications and home
appliances. With 117 operations around the world, LG achieved global
sales of USD 49 billion (KRW 54.26 trillion) in 2011. LG is comprised of
four business units – Home Entertainment, Mobile Communications, Home
Appliance, and Air Conditioning & Energy Solutions – and is one of the
world’s leading producers of flat panel TVs, mobile devices, air
conditioners, washing machines and refrigerators. For more news and
information on LG Electronics, please visit www.LGnewsroom.com.

About TP Vision

TP Vision is a dedicated TV player in the world of visual digital
entertainment. TP Vision concentrates on developing, manufacturing and
marketing Philips branded TV sets in Europe, Russia, Middle East,
Brazil, Argentina, Uruguay, Paraguay and selected countries in
Asia-Pacific. We do this by combining our design expertise and
innovative Philips TV heritage with the operational excellence,
flexibility and speed of TPV Technology. With these combined strengths,
we bring high-quality TV sets to the market: smart and easy to use with
sophisticated styling i.e. new materials and slim design. We believe in
creating products that offer a superior TV experience for consumers.
With Philips TVs, TP Vision is a global leader in the hospitality
market. Based in Amsterdam, the Netherlands, TP Vision is the exclusive
brand licensee of Philips TV for the above listed countries. The TV
Company is 70% owned by TPV and 30% by Royal Philips Electronics,
headquartered in the Netherlands. TP Vision employs close to 3,300
people in several locations around the globe.

About Toshiba

Toshiba is a world-leading diversified manufacturer, solutions provider
and marketer of advanced electronic and electrical products and systems.
Toshiba Group brings innovation and imagination to a wide range of
businesses: digital products, including LCD TVs, notebook PCs, retail
solutions and MFPs; electronic devices, including semiconductors,
storage products and materials; industrial and social infrastructure
systems, including power generation systems, smart community solutions,
medical systems and escalators & elevators; and home appliances.

Toshiba was founded in 1875, and today operates a global network of more
than 550 consolidated companies, with 202,000 employees worldwide and
annual sales surpassing 6.1 trillion yen (US$74 billion). Visit
Toshiba's web site at www.toshiba.co.jp/index.htm