Super Bowl 2014

Diet Mountain Dew - Horse Show

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The snooty judges aren't impressed in Diet Mountain Dew's Super Bowl spot, but we are. BBDO New York and director Wayne McClammy of Hungry Manbring us the fun 'Horse Show', featuring a dynamic horse and rider duo who, quite literally, fly over jumps. And there are two cameos to watch out for as well; John Wayne's real-life grandson and, last but not least, two of The Mill producers' very own father, Peter Looney!

The Mill did extensive research on equestrian eventing to ensure every detail was correct - right down to the braiding etiquette of a horse's mane. John Leonti, creative director and 3D lead, gave us a further insight, "The most important thing in this project was realism, despite the fact the horse is performing stunts that are impossible in reality! The kick-out and Superman shots are both a combination of live-action and CG, while the rail-slide is completely CG. We also made a 3D model of a horse from the set and added in all the musculature underneath it to help with secondary animation and get therealisticresults we wanted."