Feeling pressure from competitors like McDonald'sCorp and Burger King, Dunkin' Donuts has fought to make itself known for more than just its signature donuts. But the coffee and breakfast spot has added so many new menu items and beverages that franchise owners are struggling to keep up.

After reporting slight growth in comparable store sales during third quarter earnings, Dunkin' Brands' CEO Nigel Travis on Thursday said the company would pursue a simpler plan of action.

Dunkin' Brands named David Hoffman president of Dunkin' Donuts U.S. and Canada in September 2016. Since then, Hoffman has been working with the company to tackle its most egregious problem: lack of labor.

Executives believe simplifying the menu will help with training and employee turnover.