Search Engine Marketing Expert is the personal blog of Richard Lee. Here you'll find the latest news and tips on Search Engine Optimization (SEO), Pay Per Click (PPC), as well as overall information and resources on Search Engine Marketing (SEM) as a whole, which now also includes components of Social Media Marketing (SMM).

Posts Tagged ‘Pay Per Click (PPC)’

When it comes to pay-per-click advertising, there are many things that you can optimize for, one of which includes ROI or Return on Investment. As an agency, we come across clients whose main goal is to optimize for such. So what are some of the ways you can go about this?

Planning

First, you’ll want to create an ROI Strategy. The main things to do in creating one are as follows:

Get a definition of what the advertiser’s ROI goal is
You can’t really start strategizing for something unless you know what it is.

Get existing ROI data from the advertiser or an existing account
You have to benchmark it against something.

Review the accountTake a look over the account and identify any problem areas