Yesterday while at my BG agency to pick up my cheques and pay commissions, I got into what ended up being a three-hour conversation with my agent, interrupted only by a coffee-run. While she has been very supportive of my principal acting projects and has watched me develop, she levied the criticism that I don’t promote myself well enough.

“Hmmm…” I mulled this over for a minute and determined that she is a master of understatement. In my own words, I chronically undersell myself, which can be a big no-no in the entertainment industry.

For whatever reason I have never tried to develop the self-promotion skill-set as I hang onto the naive belief that the work should speak for itself. That said, my agent’s words came at a time when I was faced with a serendipitous dilemma/opportunity. You see, last weekend I performed at Toronto’s Tast of the Danforth festival in a live-action show to promote The Expendables 3.

Me, about to get knocked the f*&k out by Jet Li

And, just yesterday, the official video for the performance hit youtube. Due to all of the team members promoting it heavily, we blew past our day one target and are well on our way to hitting our day two marks. But I want MOAR!!!
So going beyond the traditional “share on facebook, and get your parents to click ‘like'” I have decided that I want us to go above and beyond with a full-court press consisting of the following strategies:

1) Reshare the shit out of it every day this weekend. Usually I share things only once and hope for the best. Not this time. Im cramming it down the throats of the people who made the unwise decision to friend me on social; media.
2) Tweeting celebs. I have never gone this route but I figured I would join the rest of the team in doing this because they can only ignore so many tweets that call them out personally.
3) Press release: This is foreign territory to me and I only got the idea from my marketing-savvy brother Adam, but it makes sense. Right now he is editing my draft and when its all said and done Im gonna submit it to certain publications and hope for the best.
4) This blog post. If you are a follower and you are reading this I ask that you click this link. Enjoy it. Like it. Share it. Repeat. xoxo
5)Co-ordinated Reddit push. I conceived of this last night and have been working to co-ordinate many team members who are not familiar with Reddit. But at 8pm Eastern time tonight we are going to be posting a link to the video to various subs in the hope of gaining some traction. We would love it if you could join in this push and I will be publishing the links to the various threads once they go live in just over an hour.

Ultimately, the way I reconcile myself to this whole process is avoiding self-deception and also the deception of others. I know a lot of people would call this spamming and I don’t deny this but I think I want to find out for myself what merits there are (or aren’t) to being your own biggest fan. And, at the end of the day, I console myself with the fact that we aren’t “shining up shit and calling it gold,” but rather we are making sure an entertaining video that we worked our asses off to make gets the exposure it deserves.