Define: E-Commerce Trustmark

these have become more important to businesses who open virtual storefronts, and is a simple badge, image or logo that is displayed on an e-commerce website to indicate that the business is trustworthy according to the regulations of the issuing organization. These trustmarks help to give prospective customers the confidence to make purchases because these logos indicate that the site and owners are, in fact, safe to do business with. Often, clicking on these logos will display the company’s web information as well as the length of time the site has been part of a program or organization; some even link to the issuing organization’s website so that users may determine the agency’s trustworthiness.

E-commerce trustmarks give potential customers more than simple confidence. These issuing agencies also help online shoppers by providing a service which secures the trustmarked website’s information processing. This service helps to prevent outside sources from finding information that could be used to steal identities or financial control, or to spread harm through viruses or denial of service attacks.

These trustmarks can be issued by multiple organizations. Of course this means that security and the level of service provided may vary with differing agency requirements. One of the best known organizations which provides e-commerce trustmarks is the Better Business Bureau, also referenced as BBB. This organization maintains BBBOnLine, a trustmark which notes that a business is accredited by their organization. Other common trustmark issuers are: TRUSTe, an Internet privacy service; VeriSign, which protects websites via secure socket layer (SSL) certificates to ensure that the site is using the latest encryption protocol; McAfee Secure, which uses its security scans on e-commerce pages daily; and Comodo HackerProof, which scans daily for security vulnerabilities.

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