Sonson is an online e-commerce store that offers a range of luxury bow ties. Sonson distills the purest sensibilities of fashion and manifests them in stunning presentations that redefine the traditional bow tie.

According to Ms. Rashima Sonson, owner of Sonson, “I wanted to make this Black History Month more memorable and beautiful for our customers. There is a tie within this collection for occasions in February from Valentine’s Day to The Academy Awards. I wanted to highlight the many positive personas of the black dapper throughout the collection, i.e. the intellectual, the cultured, the scholar, the chivalrous and the artist. You won't find these unique bow tie designs at other retailers.”