Knowledge Base Articles

Everybody loves getting things for free, especially if they are
useful or brighten up a dreary home or office. A lot of companies use
giveaways to help spread the word about their companies. There is a wide
range available with everything from pens to lollipops that can be
branded with your logo and contact details. With the right promotional
gifts you can get more people coming to you.
In some ways it can
seem counter productive. A lot of things cost money and surely by giving
things away you are adding to your costs? How can people afford to do
this and still maintain a profitable business? This is why you need to
be clever and cunning when giving away free items.
One of the most
obvious places to offer people free things is during trade fairs or
business networking events. It is still important to have plenty of
business cards and literature to hand in order to make sure people
remember you. However it is also worth adding something

What are your marketing objectives? If one of your business goals is to increase brand recognition within your target market, promotional products are the affordable and effective solution your company is searching for. Promotional products get the attention of your target market in a positive way. You can start raising awareness with promotional gifts for your brand very quickly too.
What do you want your target market to know about your business? Do they know your business message, its values and goals? Do they know what separates your business from the competition and why your products and services are far superior to anything else available in the marketplace? Ensure that your company message, products and services are portrayed to preferred market sectors in the right manner. Your business can invest in promotional products that address your market sector by gaining their attention through promotional items they want and need.
Promotional products can help your busi

Okay, you're ready to start going green with your business,
right? That's a smart move because these days customers are pretty keen
on which businesses are good for the environment and which ones are
lacking in the "green" world. And when your customers know that your
business is eco friendly, they will be more likely to buy from you. They
trust that you are a good business. Being eco friendly sends the right
kinds of messages to your customers and potential customers.
Maybe
you have already been taking a few steps towards a green business. You
could be giving away custom logo bags, which are great for the
environment because they are reusable and some are even biodegradable.
Or maybe you have been thinking about taking steps towards going green,
but have not taking any action.
A great step for any business that
would make them a little greener would be to use promotional eco
friendly water bottles. People, today, realize that drinking

China is the world's biggest manufacturer of Christmas products.
China exports nearly 2 billion US dollars worth of Christmas products
per year with more than half going to the United States. Most of it
comes from Shenzhen in South China's Guangdong province. There are over
3,000 factories in Shenzhen producing artificial Christmas trees.
Christmas lights, ornaments and Christmas wreaths are also made here.
These items are all made from plastic and metals.
Shenzhen is on
the coast about an hours drive from Hong Kong. Before 1985 most of these
products were mass produced in Taiwan and Hong Kong where the labor was
cheap and ports were easily accessible. Taiwan and Hong Kong were not
under the strict communist rule of China. By 1985 Taiwan and Hong Kong
had developed into huge exporters and their local labor costs had
increased. They started looking for a place nearby to ship materials to
for assembly by cheaper workers. At the same time China wa

The title 'Made In China' on an 'unbranded' electronic device
five years ago would have been consigned to the bargain bin at Wal-Mart.
Ah how times have changed.
These
days China plays such a big part in manufacturing that for some of the
'cutting edge' consumer electronics technologies it is the no-name
brands that are leading the charge and the big name brands that are
trying to play catch up.
Take for example the fields of car DVD
players, LED lighting, solar energy capture, MP4 watches, netbooks and
watch phones. These are all areas where 'big name' brands hare
struggling, or have not even entered.
And there's a good chance
that the Macbook Air, IPhone, Nokia N series or Nintendo Wii you plan on
upgrading to came from a China factory.
So what can home businesses do to cash in on this wholesale electronics revolution of cheap electronics coming out of China?
The secret of reselling cheap electronics for