The Urquhart Partnership announces acquisition of DEER/digital

Aberdeen-based HR, Training and Recruitment Consultancy, The Urquhart Partnership (UP) is delighted to announce its acquisition of web, digital and social media firm, DEER digital. The digital agency, based in Aberdeen’s Huntly Street, was founded in 2010 and employed 13 people.

Earlier this month, DEER digital had announced its closure following difficulties and was in the process of informing their network when UP’s Managing Director Campbell Urquhart saw the opportunity to help.

Both companies share an affinity for social media, so it was perhaps not surprising that the wheels for the acquisition were set in motion over Twitter following a tweet from DEER digital. A little over a week later, DEER digital was acquired by The Urquhart Partnership Holding Ltd and with a core team of 5 employees will now remain open for business.

Mr Urquhart said “As a progressive HR, Training and Recruitment Consultancy that has a strong commitment to using web-based technology and social media, we are delighted with the acquisition.

“After hearing the very disappointing news of their proposed office closure, we immediately saw an opportunity to help them turn the situation around through some restructuring of the business, leading to the re-employment of a core team and through combining both organisations’ skills, expertise and capabilities.

“We are very excited about this new opportunity and look forward to working with the talented team at DEER digital.”

Alice Deer, Director at DEER digital added “We’re delighted that everything has come together, allowing the team to deliver the vision we set-out when we founded DEER digital: providing clients with measurable results through strategic digital work.

“UP are the perfect match for DEER digital from both a cultural and business perspective. The company is back and we know it will be better than ever with fresh input from UP.”

DEER digital will retain its brand name and will continue to operate from the Huntly Street offices.