3 Infographics That Perfectly Embody the New Era of Marketing

It’s no secret that marketing technology is taking over the world. Unfortunately for marketers, the rate of change in the industry is fast enough that if you’re not paying attention, you may miss something big. In that vein, we’ve rounded up three infographics that embody the marketing industry and provide some awesome tips on how your team can thrive within it.

While plenty of digital trends have come and gone over the past five years, email marketing is the belle of the ball in the world of online marketing. Dominating nearly every customer segment for both B2C and B2B marketing, effective email marketing can drive tons of revenue for any business. The real question so many marketers are asking now is “How do I design email that works?” Marketo to the rescue:

Let’s face it, the culture of today’s marketing world is vastly different from anything advertisers of the 1990s and earlier would recognize. The only thing our office has in common with Don Draper’s is that we have a fully loaded bar (although we’re more into craft beers than straight whiskey.) This infographic from Pardot does a great job at showing the disparities between the Sterling Cooper we see on AMC and the real-life marketing firms we see today.