Nothing By Chance Blog

The Importance of Social Media For Business

It can’t be overstated how important social media is for business. Whether you are a small business owner, or somebody more focused on large business habits and outcomes, social media matters. Regardless of industry, too, social media has proven to work across the board for many companies.

But more than that, how do you make social media work for you? And what can you do to ensure that you get the most out of your social media presence while still making your business your number one priority? Here are just a few things to consider about using social media for your business…

Connect with customers
First and foremost, social media allows you to connect directly with customers. No more advertisements, no more chain mail (ha!) and no more junk that they ignore and that costs you money to send. With social media, you connect one-on-one online, saving time, money, and the headache of having to market around the clock.

Meet needs and answer questions
One of the biggest benefits of social media is that you can use it to answer questions that your customers may have, or to assuage their concerns. In doing so, then, you can become a trusted source and be known for meeting their needs as you move forward working with them on a wide variety of issues relating to their specific orders or services.

Showcase yourself and build a reputation
Social media allows you a panic- and hype-free zone to build your reputation and showcase your business. You don’t need to do anything more than be present, be engaging, be professional, and be transparent; your authenticity will shine through, your customer service habits will come to the top, and you will get the most out of social media as you grow your customer base and expand your business.

Get A Coach!
So you think you’re an expert, huh? Well… you’re not! That’s not to say you aren’t good at social media, of course, but have you determined a specific return on that investment of your time? Do you know how to target efficiencies in your social media process and translate retweets into dollars?

A coach can help you focus your social media practice to the point where you know exactly what you want and need, and how you hope to go about getting it. Work with a social media coach or consultant for your small business to get the most out of your practice while figuring out exactly how you can best exploit social media for your business needs and growth.

Now is the best time that has ever been when it comes to getting involved with social media. If you are a business owner, you would be irresponsible not to get online and get social with your customers. But doing so without a plan can really hurt you; make it a point to work with an experienced coach or consultant in order to get the most out of your social media practice while enjoying your time online, to boot. Give Nothing By Chance a call today and we can set you up with a social media coach that will help you explode your presence online!