Lets Discuss

Nice execution on the mark. Unfortunately, I think your type doesn't mesh well with the fish. %22What?!%22 you say. %22But it looks like Long John Silver's and Long John Silver's serves fish!%22 I would have to agree with you, but the mark is smooth, thick and rounded, yet the type is varied and flat edged. I would find a more balanced font for your more than balanced mark. Good luck!

hmm.. a lot of ideas floating around here.. I say: loose the Barmeno (if it is Barmeno), keep the fish pointed to the left and -indeed- the mark could be bigger imho :) But you are really on to someting here!

I never saw the first iterations of this but this here looks nice. One little nit pick I have right now though is the type is kind of stuck between being committed to being wider than the symbol and wanting to look like it's the same width as the symbol. Personally I'd like to see the type width the same as the symbol width.

Love it! Because of the continuous line, I almost want to see what an fl ligature would look like. Might give the typo that little extra special touch the mark already achieves. That said the type is a perfect match.

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