If you really care about the message, have a graphic designer lay it out. Good design improves retention because it eliminates clutter on the page.

Make it concrete.

Metaphors are effective communication tools in any language.

Use them.

Make it informal.

This takes some of the edge off. Speak with a human voice. Make sure your translator understands the goal is to connect with the common worker.

TRADEOFF: If your primary motive is legal, keep it formal.

If the motive is purely legal - keep the translation direct.

If you are only doing this to appease Legal, run a direct translation. Few Hispanics will understand what the document says, but in a courtroom it will hold up better (in theory) because it will be consistent in English + Spanish (in theory).

If the motive is purely legal - keep it short.

The more content you have on paper - in any language - indicates more commitment. A 350-page Safety Manual is worse than a 200-page manual. Why? More opportunity for your team to not do what’s in there.

This piece of closing advice may be the most important:

Question the assumption.

Translation is often the lowest common denominator.

We already have it English, so… make it sound Spanish.

If the assumption is translation - question it.

Is translated text the best medium to share the message?

Can everyone read?

Would a video be better?

How about an audio CD?

A poster?

It depends on your objective.

If you’re unclear on the objective, save your money until it’s crystal clear.