B2B Marketing and Lead Generation in 2019 – the Client Journey

Every year, it gets more and more difficult to stand out in a saturated market, to win the trust of your high ticket B2B prospects, and even more so to close them and convert them to brand advocates who send referrals your way. It’s an issue of trust in an ever distrustful world.

The Client Journey Engine is a framework for understanding the B2B buyer’s decision making process and providing them value at every stage