MassageBook Blog

Post #104 of 165

What every massage practice owner should know about their clients

Mark Volkmann

June 13, 2016

I started Massage Warehouse out of my massage practice in Atlanta in 1998.

Eight years later, in 2006 when I moved on, Massage Warehouse was the largest seller of massage products to bodywork professionals in the country. “Home base” was a 75,000 square foot warehouse with just under 100 employees shipping over 1,500 boxes a day to therapists across the country.

How did it happen?

And how can you benefit from what I learned on my journey?

I learned a lot of valuable (and often painful) lessons along the way. Today, I’d like to focus on what I believe to be the single most important concept that directly affects your practice’s success and something that very, very few massage practice owners use to their advantage.

Here was my revelation:

Your client list is your business

Let me explain. If you’re a one man show, having an active client list of just 100 to 150 clients represents roughly $65,000 a year in income (at 20 sessions a week for you). That means each client is worth over $500 a year.

That’s a lot. But they’re actually worth much more than this. (more on this a little later…) Now let’s say you’re ambitious and you really want to grow be one of the few massage therapists that break the $100,000 a year in income mark.

How do you do it?

Assuming your body can handle 30 sessions a week and you keep your prices where they are, you have two possible things you can do to grow:

Increase the number of new clients, or get your existing clients to come back more often.

Both are important, so let’s take a look at how best to approach the challenge using the power of your client list.

Increasing the number of new clients

There are a lot of ways to market, advertise and promote your business to attract new clients, but the simplest, least expensive, and most effective way is to use your existing clients to do your promoting for you. What does that mean? Referrals. Now I know you’re saying to yourself “Big deal – I already knew that.”

But let’s be clear, I’m not talking about the passive “please mention me to your friends, here are some business cards to hand out” approach. That won’t get it done. No way. I want you to push for referrals using your super clean client list with accurate contact information and emails!

Here’s how:

Stay in touch with your clients regularly.

Probably way more often than you think. In marketing speak, it’s called “top of mind” messaging. With a clean list of your client’s email addresses, you can email them helpful articles and information about health, well-being and other items of interest every two weeks. Some will share that information with friends, providing you with a vote of confidence and a soft referral. Others will be reminded that they really should schedule their next massage. Double win.

To take this to the next level, you’ll want to “segment” your client list.

All this means is that you’re organizing your client list by more specific categories. In MassageBook, we let you easily do this by applying tags to clients like “Runner”, “Mom”, “Executive”, etc. You can also easily segment your clients based on their past activity.

For example, it would be really easy to send all the executives in your client list who have recently been in for an appointment an email. Perhaps some helpful tips for good posture habits at work, or at desk exercises where the email also mentions how massage can help.

The intent is that the email recipient shares the helpful content with others in their office, which results in interest in your massage services. (To super-charge this approach, just add a time limited promotion with a call to action button at the bottom of the email to book an appointment online.) It works. And it’s easy to do.

IF you have your client list cleanly organized with accurate contact info and are using a system like MassageBook that integrates client data with an easy way to send emails.

Here’s another effective way to increase your new client count using your existing client information as a base:

The greatest referral system of all time: Gift Certificates

I still can’t believe the power of Gift Certificates are such a secret among massage therapists. When someone buys a gift certificate from you, they’re PAYING you to refer a new client to you. That’s a HUGE win for you and should be a serious focus.

The power of a clean client list really lies in the ability to segment – so that you can send the right message to the right people at the right time to get them to act. In the case of Gift Certificates, you can use this approach creatively in any number of ways. For example, you could send an email to all your running or athlete clients before a local running event to promote the idea that they give their favorite runner a massage gift certificate as a congratulatory present to use after the run.

Even if they don’t buy a gift certificate, they may still think a massage the week after the race sounds great and will book a session for themselves.

Is your client list clean and organized? Then this is easy to do.

And the payoff is huge.

We talked about a few ways to use your existing client list to attract new clients. Now let’s look at how we can get your existing clients back to see you more often.

Getting existing clients to book more often

When working with your client list, it’s really important not to treat everyone the same.

They’re not the same, and your results won’t be nearly as good if you don’t speak to them in a way that makes sense for their situation AND at a time when it makes sense.

Let’s take a look at some examples to illustrate this point, again using the client information you’ve been collecting in an organized way.

Happy Birthday Campaign

This is one of my favorite no-brainer/automatic ways to get those clients who aren’t regulars back in the game, and a way to build greater loyalty with those that are regulars.

The only client information you need for this is, you guessed it, their birthday.

On their Birthday, send a “Happy Birthday” email. In the email let them know that your present to them is some percentage off their next visit or maybe a free add-on that you usually charge for – and don’t forget to specify an expiration of the offer. I like two weeks as a time limit as it creates a little sense of urgency in those that aren’t regulars.

In MassageBook, you can choose to automate the sending of these on a client’s special day, but if you’re using something else, I would suggest running a report on the first of the month to identify all those with a birthday in the month ahead and then sending them all a more generic “Happy Birthday Month” email with the time limit for the offer being their Birthday month.

Activity Based Campaigns

Client activity is by far the most effective way to segment client lists into groups that you can send messages to that get results.

But what activity should you begin grouping clients on? There must be over a hundred different ways to look at it.

Start by asking yourself the question “ Who do I want to get back in the office?”

You might come up with a list that looks something like this:

Those people that just came once that I never heard from again.

Those that used to come regularly but stopped for some reason.

Those clients who only come once every couple of months.

Perfect.

Using just two simple segmenting measures we can define and identify exactly those people:

Recency is simple a measure of when the client had their last appointment

Frequency is a measure of how often a client has seen you.

Together we can build a simple yet powerful filter to apply to a client list.

For example, let’s take #2 above as an example:

“Clients that used to come regularly but stopped for some reason”

Here we can apply a simple rule that would look something like this:

Frequency (number of times client booked) is greater than 5 AND

Recency (Time since last appointment) is greater than 60 days

With MassageBook, applying this simple filter to your client list is just that easy. You can then send the resulting clients a specific email with an offer or other content to get them re-engaged. (Or, if you want the benefit without the effort, you can turn on MassageBook’s Autopilot feature to automate the sending of emails to specific segments).

Summary

I hope that I’ve made it clear that there’s a treasure hidden in your client list.

And that the value of each client you have is measured far in excess of the money you received for their sessions.

To extract that treasure, however, your client list needs to be clean and up to date with current contact information and have each individual’s full booking and payments history attached.

You can use that information to increase repeat bookings and to build a network of referring clients that will vault your business growth to the goals you’ve set for yourself.

If you’d like to get started implementing some of these strategies for yourself, contact us today.

Our team here is focused on helping massage and bodywork practices become successful, easily managed businesses. We’d love to help you too. In shared success,

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HE TERMINATION OR EXPIRATION OF THIS AGREEMENT; OR

THE EVENT GIVING RISE TO SUCH CAUSE OF ACTION.

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TRANSMITTING CARDHOLDER DATA ON THE INTERNET MAY INVOLVE CERTAIN SECURITY RISKS; AND

ABIDING BY THE CARDHOLDER DATA BEST PRACTICES STANDARD PROVIDED IN ATTACHED EXHIBIT B MAY REDUCE THESE RISKS. 2BOOK'S SERVER(S) PROVIDE A SECURE, ENCRYPTED ENVIRONMENT FOR CARDHOLDER DATA; PROVIDED, HOWEVER, THAT 2BOOK SHALL ONLY BE RESPONSIBLE FOR THE SECURITY OF CARDHOLDER DATA UPON THE ENCRYPTION AND RECEIPT OF THE CARDHOLDER DATA BY 2BOOK'S SERVER(S). 2BOOK SHALL NOT BE RESPONSIBLE FOR ANY DAMAGES OR LOSS CAUSED, OR ALLEGED TO BE CAUSED, AS A RESULT OF THE TRANSMISSION OF THE CARDHOLDER DATA PRIOR TO ITS ENCRYPTION AND RECEIPT BY 2BOOK'S SERVER(S), INCLUDING BUT NOT LIMITED TO DAMAGES, FRAUD, EMBEZZLEMENT, THEFT, IDENTITY THEFT OR INVASION OF PRIVACY.

Use of Trademark

PROFESSIONAL USER agrees to indemnify and hold 2BOOK, its subsidiaries, affiliates, officers, directors, agents, and employees harmless from any claim or demand, including reasonable attorneys' fees, made by any third party due to or arising out of PROFESSIONAL USER's breach of this AGREEMENT, PROFESSIONAL USER's violation of any law, or PROFESSIONAL USER's violation of the rights of a third party, including the infringement by PROFESSIONAL USER of any intellectual property or other right of any person or entity. These obligations will survive any termination of the terms of this AGREEMENT.

PROFESSIONAL USER hereby authorizes 2BOOK to list PROFESSIONAL USER as a PROFESSIONAL USER of 2BOOK on 2BOOK'S website, and include PROFESSIONAL USER's name and trademarks in 2BOOK's public directories and the 2BOOK SERVICE. 2BOOK will provide PROFESSIONAL USER with the ability to remove PROFESSIONAL USER's name, information, and trademark from these public directories at any time. PROFESSIONAL USER assumes sole responsibility for the protection of any copyrights, trademarks, service marks, trade names and other intellectual property owned wholly or partially by PROFESSIONAL USER or which PROFESSIONAL USER is authorized to use or display. If 2BOOK receives notice or documentation demonstrating that another person or entity contests PROFESSIONAL USER's right to use or display a name, trademark, service mark or other content, 2BOOK may, in its sole discretion, reject or discontinue listing PROFESSIONAL USER on the 2BOOK website without liability to PROFESSIONAL USER or 2BOOK until such time as PROFESSIONAL USER has resolved that dispute with the other party to 2BOOK's satisfaction.

2BOOK does not make it its responsibility to monitor the use of trademarks, copyrights or other rights of PROFESSIONAL USER or third parties. 2BOOK may, however, in appropriate circumstances and in 2BOOK's sole discretion, remove, suspend, terminate access, or take other appropriate action against PROFESSIONAL USERs who infringe the copyright rights of others. Therefore, if PROFESSIONAL USER reasonably believes that any materials on 2BOOK's website contain unauthorized reproductions of PROFESSIONAL USER's copyrighted work or trademarks, and PROFESSIONAL USER wants 2BOOK to take any action, then PROFESSIONAL USER must provide the following information to 2BOOK (as required under the Digital Millennium Copyright Act (17 U.S.C. sec. 512)):

A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed;

Identification of the copyrighted work claimed to have been infringed;

Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit 2BOOK to locate the material;

Information reasonably sufficient to permit 2BOOK to contact PROFESSIONAL USER, such as an address, telephone number and e-mail address;

A statement that PROFESSIONAL USER has a good faith belief that the use of the material in the manner complained of is not authorized by the owner, its agent or the law; and

A statement that the information in the notice is accurate, and under penalty of perjury, that PROFESSIONAL USER is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

Please e-mail this information to support@massagebook.com.

Article XI - Term / Termination

Termination

Termination at Time of Renewal. Either party may terminate this AGREEMENT on any DATE.

Breach. In the event of any breach or default of this AGREEMENT by PROFESSIONAL USER, 2BOOK shall have the right to immediately terminate this AGREEMENT without notice from 2BOOK. In the event of any breach or default of this AGREEMENT by 2BOOK, PROFESSIONAL USER shall have the right to terminate this AGREEMENT by providing written notification to support@massagebook.com.

Article XII - Indemnity

The PARTIES agree to indemnify, defend, and hold each other, their officers, directors, shareholders, employees, and authorized agents harmless from and against any and all claims, damages and expenses (including, without limitation, attorneys' fees) resulting directly or indirectly from:

The operation, maintenance, and content of the SOFTWARE SERVICE;

PROFESSIONAL USER's use of the SOFTWARE SERVICE;

Failure by PROFESSIONAL USER to comply with any applicable privacy laws; and

Any breach of this AGREEMENT by the PARTIES.

PROFESSIONAL USER shall indemnify, defend, and hold 2BOOK, its officers, directors, shareholders, employees, and authorized agents harmless from and against any and all claims, damages and expenses (including, without limitation, attorneys' fees) resulting directly or indirectly from access to or use or misuse of the PROFESSIONAL USER DATA and/or the CARDHOLDER DATA by PROFESSIONAL USER, its REPRESENTATIVES, or affiliates. This Article XII shall survive the termination of this AGREEMENT.

Article XIII - Miscellaneous

Governing Law. This AGREEMENT will be interpreted in accordance with the laws of the State of Nevada, including all matters of construction, validity, performance, and enforcement, without giving effect to any principles of conflict of laws.

Dispute Resolution. Any action to enforce or interpret this AGREEMENT, or to resolve disputes with respect to this AGREEMENT, shall be settled by arbitration in accordance with South Carolina Code of Civil Procedure and any successor provisions thereto. The provisions of South Carolina of Civil Procedure regarding the right to take depositions and obtain discovery shall apply to the arbitration. Arbitration shall be the exclusive dispute resolution process. Any party may commence arbitration by sending a written demand for arbitration to the other parties. Such demand shall set forth the nature of the matter to be resolved by arbitration. The place of arbitration shall be in the County of Charleston, South Carolina. The substantive law of the State of South Carolina shall be applied by the arbitrator to the resolution of the dispute. The parties shall share equally all initial costs of arbitration. All decisions of the arbitrator shall be final, binding, and conclusive on all parties. Judgment may be entered upon any such decision in accordance with applicable law in any court having jurisdiction thereof. The arbitrator (if permitted under applicable law) or such court may issue a writ of execution to enforce the arbitrator's decision.

Assignment and Assumption. This AGREEMENT may not be assigned by PROFESSIONAL USER without the prior written consent of 2BOOK, which may be withheld at 2BOOK's sole discretion. 2BOOK may require any proposed assignee of this AGREEMENT to enter into a new written agreement with 2BOOK. 2BOOK may assign this AGREEMENT to any person or entity, and thereafter be relieved of all liability hereunder.

Notices

All notices, requests, demands, and other communications shall be validly given if delivered in person, facsimile transmission, sent by electronic mail, or forwarded by registered or certified mail addressed to the other party at the address provided in the signature block of this AGREEMENT, unless such party has notified the other party of a substitute contact information in writing pursuant to this article.

Notices delivered in person or sent via facsimile or electronic mail during normal business hours shall be deemed to be received on the same date. Notices forwarded by registered or certified mail shall be deemed to be delivered three (3) days after such notice was mailed.

Relationship. The PARTIES shall do business at their own risk and for their own profit. Nothing in this AGREEMENT shall constitute a partnership or agency relationship between PROFESSIONAL USER and 2BOOK or authorize either party to make any representation on behalf of or in any way to bind the other party to any obligation of any kind, express or implied, to any third party, or to incur any liability on behalf of the other party.

Government Regulations. PROFESSIONAL USER shall at its own expense comply with all laws, ordinances, rules, regulations and other requirements of the government having jurisdiction pertaining to or in relation to any matter connected with or arising out of this AGREEMENT.

Severability. If any of the provisions of this AGREEMENT shall be held by a court or other tribunal of competent jurisdiction to be unenforceable, the other portions of this AGREEMENT shall remain in full force and effect.

Force Majeure. No liability hereunder shall result to a party by reason of delay in performance caused by force majeure, that is, circumstances beyond the reasonable control of the party, including, without limitation, acts of God, fire, flood, war, terrorist attack, civil unrest, labor unrest, or shortage of or inability to obtain material as equipment.

The failure of either party to enforce at any time or for any period of time, the provisions hereof in accordance with their terms will not be construed to be a waiver of such provisions or of the right of such party thereafter to enforce each and every such provision.

No Third Party Beneficiary. The benefits and protection provided by this AGREEMENT shall inure solely to the benefit of the PARTIES. This AGREEMENT shall not be deemed to create any right in any person or entity who is not a party to this AGREEMENT and shall not be construed in any respect to be a contract in whole or in part for the benefit of any third party unless specified in Exhibit C.

Questions. All questions and requests for customer service and/or technical support should be directed to 2BOOK Customer Service Team at support@massagebook.com. If PROFESSIONAL USER is within the US and Canada, email support@massagebook.com.

Exhibit A - Maintenance and Security of PROFESSIONAL USER DATA

Provisions for Service Reliability. 2BOOK hosts PROFESSIONAL USER DATA at secure data centers.

Data centers feature:

Multiple redundant, enterprise switching hardware at every stage;

Multiple active firewalls protecting against unauthorized access;

Web and data servers clustered into a redundant network configuration that prevents any single component failure from causing loss of service;

Battery powered uninterruptible power supplies (UPS) that ensure continuous power to all servers and network components until backup generators start and are brought online;

Emergency backup generators, which start automatically within one (1) minute of a detected loss of utility power. These generators are tested regularly to industry standards and are capable of running all server loads for an extended period of time until normal utilities are restored;

Raised floor and redundant environmental control to maintain proper temperature and humidity for optimum component reliability;

Precaution automatic fire sprinklers so that fires and the subsequent water are isolated to one region of the server facility;

Remote monitoring, so that technical personnel are alerted at any time at the first sign of abnormal conditions (e.g., loss of temperature control, server failure, or loss of normal power);

Nightly backup of all PROFESSIONAL USER DATA.

Security Provisions

Personal Security

Physical access to the PRIMARY DATA CENTER and the BACKUP DATA CENTER is restricted by lock and key, security cameras, and alarm systems, with limited number of authorized personnel granted access.

No 2BOOK personnel are permitted to transfer PROFESSIONAL USER DATA onto any hard drive or storage device, except those contained within either the PRIMARY DATA CENTER or BACKUP DATA CENTER. PROFESSIONAL USER DATA is never transferred to 2BOOK office workstations.

Data Security

All PROFESSIONAL USER DATA is located on secure servers, or backup directories that require access authentication.

All secure servers are protected by multiple, redundant firewalls and intrusion detection and prevention systems that are regularly monitored and tested (details of firewall configuration are not shared publicly for maximum security).

Obligations and Activities for Health Insurance Portability and Accountability Act of 1996 (HIPAA) Privacy and Security Rules. 2BOOK maintains the following HIPAA compliance standards, sufficient for any PROFESSIONAL USER who may be a HIPAA covered entity, as defined by United States regulations pursuant to 45 CFR §164.524, as amended from time to time, or any other applicable law:

2BOOK will not disclose Protected Health Information, as defined by applicable law, other than as permitted or required by the AGREEMENT or as required by law;

2BOOK uses appropriate safeguards to prevent use or disclosure of the Protected Health Information other than as provided for by the AGREEMENT;

2BOOK will mitigate, to the extent practicable, any harmful effect that is known to 2BOOK of a use or disclosure of Protected Health Information by 2BOOK in violation of the requirements of the AGREEMENT;

2BOOK will report to PROFESSIONAL USER any use or disclosure of the Protected Health Information not provided for by the AGREEMENT of which it becomes aware;

2BOOK will not disclose Protected Health Information to any agent or subcontractor;

2BOOK will document any disclosures of Protected Health information and information related to such disclosures as would be required for PROFESSIONAL USER to respond to a request by an individual for an accounting of disclosures of Protected Health Information in accordance with 45 CFR §164.528; and

2BOOK will make internal practices, books, and records, including policies and procedures and Protected Health Information, relating to the use and disclosure of Protected Health Information received from, or created or received by 2BOOK on behalf of PROFESSIONAL USER available to PROFESSIONAL USER, or to the U.S. Secretary of Health and Human Services, in a mutually agreed upon time and manner, or as designated by the Secretary, for purposes of the Secretary verifying 2BOOK compliance to United States regulations pursuant to 45 CFR §164.524.

Exhibit B - CARDHOLDER DATA Best Practices

Any merchant who accepts Visa, MasterCard, American Express, or Discover credit cards for payment is subject to the Payment Card Industry Data Security Standard (PCI DSS), which outlines credit card processing merchants' responsibilities for the protection of CARDHOLDER DATA. If PROFESSIONAL USER uses 2BOOK's integrated merchant account processing service, 2BOOK is responsible for protecting CARDHOLDER DATA only after it is properly uploaded and encrypted into PROFESSIONAL USER DATA by the SOFTWARE SERVICE. PROFESSIONAL USER remains responsible for the proper handling and protection of CARDHOLDER DATA up to the point that it is properly uploaded and encrypted by the SOFTWARE SERVICE.

2BOOK hereby refers PROFESSIONAL USER to the PCI DSS website, for a complete list of all rules and restrictions that may apply: https://www.pcisecuritystandards.org/.

At a minimum, 2BOOK recommends that PROFESSIONAL USER implement the practices set forth below:

PROFESSIONAL USER should do the following:

Maintain updated anti-virus software on all workstations engaged in credit card processing and remove any programs that the anti-virus software flags as potentially malicious.

Restrict permission to install software on those computers to PROFESSIONAL USER business owner and/or trusted senior staff.

Ensure that every individual that logs into the SOFTWARE SERVICE has a unique username and password that is known only by that individual.

Only store credit card account numbers in encrypted credit card fields designed for that purpose in the SOFTWARE SERVICE system.

Destroy any hard copy documents that have CARDHOLDER DATA written on them. b) PROFESSIONAL USER should not do the following:

Record CARDHOLDER DATA in notes, contact logs, or other unencrypted text fields within the SOFTWARE SERVICE;

Record CARDHOLDER DATA in any locally installed software program, unless that program and PROFESSIONAL USER's computer network meet all PCI requirements;

Email PROFESSIONAL USER'S CUSTOMERS credit card numbers, or ask them to email their credit card numbers to PROFESSIONAL USER; or

Record credit card track data.

Exhibit C - 2BOOK PUBLIC SEARCH SERVICE Agreement

The 2Book PUBLIC SEARCH SERVICE aggregates PROFESSIONAL USER PUBLIC DATA, including schedules, availabilities, descriptions and pricing, thereby enabling PUBLIC USERs to find PROFESSIONAL USER services via internet search and mobile devices.

PROFESSIONAL USER's agreement to participate in this service is assumed at the time of execution of this Agreement.

PROFESSIONAL USER may opt out of the 2Book PUBLIC SEARCH SERVICE at any time during the duration of this AGREEMENT by accessing the 2BOOK PREMIUM SERVICES SCREEN in 2BOOK PROFESSIONAL AND BUSINESS MODE.

If PROFESSIONAL USER opts out of the 2Book PUBLIC SEARCH SERVICE, they may not participate in the 2Book detailed in.

MassageBook E-Sign Consent

Important Notice: In order to enroll for a MassageBook Account or 2Book Account, as defined in the MassageBook Seller Agreement, MassageBook must provide certain disclosures required by law. MassageBook can only provide these disclosures and other information electronically if the applicant consents.

1. Definitions

In this E-Sign Consent, the following definitions apply: "I" and "me" mean the person who is applying to establish a MassageBook Account or MassageBook Wallet Account. "You" means MassageBook and any person, company, bank or financial institution that is an assignee of MassageBook's rights.

2. Consumer Consent

By checking the "I agree to have the Terms and Conditions presented electronically," which I hereby adopt as my electronic signature, I consent and agree that:

You can provide disclosures required by law and other information about my legal rights and duties to me electronically.

My electronic signature on agreements and documents has the same effect as if I signed them in ink.

You can send all communications, billing statements and disclosures, including, but not limited to, this MassageBook E-Sign Consent, the MassageBook Privacy Policy, the MassageBook Seller Agreement, and the MassageBook Commercial Entity Agreement (collectively defined as "Disclosures") to me electronically (1) via e-mail, (2) by access to a web site that you designate in an e-mail notice you send to me at the time the information is available, or (3) to the extent permissible by law, by access to a web site that you generally designate in advance for such purpose.

If I want a paper copy, I can print a copy of the Disclosure or download the information for my records.

This consent applies to my use of MassageBook and 2Book products and services, to my MassageBook and 2Book Account, to all future Disclosures associated with my MassageBook Account and 2Book Account, to all future transactions in which I use MassageBook products and services, at any time, and to other Disclosures that you provide to me by email, unless I have, prior to such transaction, withdrawn my consent by the procedure mentioned below.

3. What I Will Need

I understand that in order to access and retain the electronic Disclosures I will need the following:

A computer with an Internet connection.

A current web browser that includes 128-bit encryption. Minimum recommended browser standards are Microsoft Internet Explorer version 9.0 and above (see www.microsoft.com/ie for current version), Mozilla Firefox current version (see www.mozilla.com for current version), Apple Safari current version (see www.apple.com/safari for current version), or Opera current version (see www.opera.com for current version). The browser must have cookies enabled.

If I use a spam filter that blocks or re-routes emails from senders not listed in my email address book, I must add noreply@MassageBook.com to my email address book.

4. Requesting Paper Documents and Withdrawing Consent

I understand that I may request paper copies of the Disclosures within 180 days of the date of the Disclosure, and that you will provide them to me by mail at no charge. I understand that I have the right to receive these Disclosures in paper form. I can request paper copies and/or withdraw consent by contacting you at:

2Book, Inc. Customer Support - Legal PO Box 29502 #32459 Las Vegas NV 89126-9502 Any withdrawal of my consent to receive electronic Disclosures will be effective only after you have a reasonable period of time to process my withdrawal. I understand and agree that if I withdraw my consent to receive electronic Disclosures you may - though you are not obligated to - cancel my MassageBook Account and my 2Book Account.

5. Updating Email Address

At any time, I can update the email address to which you will send alerts that my Disclosure is available.

I can change my email address by signing into MassageBook.com and going to "Account Settings." I can also do this by contacting you at:

6. Legal Effect

By consenting, I agree that electronic Disclosures have the same meaning and effect as if you provided paper Disclosures to me. When you send me an email or other electronic notification alerting me that the Disclosure is available electronically and you do in fact make it available online, that shall have the same meaning and effect as if you provided a paper Disclosure to me, whether or not I choose to view the Disclosure, unless I had previously withdrawn my consent to receive Disclosures electronically. I understand and agree that Disclosures are considered received by me within 24 hours of the time posted to your website, or within 24 hours of the time emailed to me unless you receive notice that the email was not delivered.

7. General

I understand and agree that you reserve the right to cancel this electronic Disclosure service, change the terms of use of this service or send Disclosures in paper form at any time. I understand and agree that you are responsible for sending notice of the Disclosures to me electronically including at the email address I have provided, but are not responsible for any delay or failure in my receipt of the email notices.