Frustrated by a lack of informed and honest review websites covering a wide range of electronic music, I write them myself.

Saturday, June 28, 2014

The Prodigy - No Good (Start The Dance)

XL Recordings: 1994

If any single perfectly encapsulated The Prodigy's transition from fun-time hardcore rave act to gritty thrash-dance heroes, it would have to be No Good. Following the commercial success (and critical backlash) of Experience, Liam Howlett saw it necessary for a change of direction, keeping five steps ahead of the imitators that had sprung up. One Love was the first step, mostly abandoning spastic breakbeats and chipmunk vocals in favour of serious shit like ethnic chants and didgeridoos. Um, more on that one at a later date.

Before all the fierce punk attitudes that defined Music For The Jilted Generation’s legacy came into being, Mr. Howlett still had regular ravey tunes on the mind, including big riffs and poppy vocal samples. Using the same Kelly Charles hook that Hithouse did was far from a unique idea, and Liam later expressed his early doubts over it, already being such a played out vocal. A testament to his brilliant song-writing, then, that he not only kept the You’re No Good For Me line, but made it his own in the process, retaining the underground cred’ he was hard at work re-establish for The Prodigy. Hell, it sure convinced me: my first exposure to it wasJack To The Sound Of Underground, yet every time I hear Ms. Charles now, it’s No Good that fires off in my memory banks.

The synth riffs are punchy and not all that dissimilar to typical 'techno' tearing up charts of the time, but there an air of menace to them; the happy days are over, yo'. And those rhythms, mang! Liam already had a knack for killer beat-craft, yet his Experience stuff was looser, often frenetic for frenzy’s sake. The beats in No Good, however, feel tighter and more propulsive than anything Liam had made before. It’s dance music with purpose and intent, from which much of Jilted Generation’s style took cues from.

Completing the ‘transformative’ act was the video. Early Prodigy videos were goofy and wacky, which suited the music Howlett was producing at the time fine. If he was taking his work back underground though, he needed a visual accompaniment that reflected his manifesto. Thus, what better setting for a proper illegal than an abandoned warehouse, complete with enthusiastic dancers (Flint and Thornhill included) and freaks of society (um, Flint again) inhabiting the place? Shot in black and white (sans some yellow in Maxim’s cat iris contact lenses), the strobe effects greatly enhance an already rough rave setting, the sort of party that continues to get romanticized as how the scene should be maintained. That said, I’ve no idea what the point of Howlett’s ‘Prodge Smash!’ bit at the end’s all about.

The Bad For You Mix is essentially the same song taken down typical techno-rave roads, while CJ Bolland’s Museum Mix digs deep into the 4am acid hole. Both are worthy rubs of the original, but not as memorable. Admit it, No Good’s been playing in your head the moment you saw the title.

ACE TRACKS: No Good (Start The Dance)No Good (Start The Dance) (CJ Bolland’s Museum Mix)