"[W]e have heard back from so many of our members," Cole said. "We have heard back from men and women — not just moms — saying they will no longer shop there at JC Penney, as long as Ellen DeGeneres is their spokesperson."

The group launched its protest earlier this year, urging the company to drop DeGeneres as its spokesperson because she is gay.

"Funny that JCPenney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families," the group wrote on its website. "DeGeneres is not a true representation of the type of families that shop at their store. The majority of JC Penney shoppers will be offended and choose to no longer shop there."

Outside of the group's supporters, however, the protest largely fell on deaf ears. JCPenney firmly stood behind its decision to hire DeGeneres, and even staunchly conservative commentator Bill O'Reilly characterized One Million Moms' campaign as a "witch hunt."

One Million Moms — which is affiliated with the American Family Association — has not yet responded to TheWrap's request for comment, quite possibly because it is busy with its latest campaign: Getting sponsors to pull their ads from the new ABC series "GCB" because it's supposedly anti-Christian.