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Mattel Again Listed among 100 Best Corporate Citizens in 2011, Ranks #5

Toy company recognized among the top ten on sought-after list

EL SEGUNDO, Calif.--(BUSINESS WIRE)--
Mattel, Inc. (NASDAQ: MAT) today announced it has been named for the
third consecutive year to the CRO Magazine 12th Annual
"100 Best Corporate Citizens" list for 2011, ranking at #5. Mattel moves
up the list 24 spots from its 2010 ranking at 29.

Among specific categories of performance, Mattel ranked highly in
Corporate Governance (tied at a #1 ranking), as well as receiving high
scores in Human Rights and Philanthropy.

"As a company that creates products for children, we know that how we
play in business is just as important as the success we achieve," said
Lisa Marie Bongiovanni, vice president of Mattel Corporate Affairs.
"This recognition — especially being named among the top 10 corporate
citizens -- speaks directly to the heart of Mattel's culture and the
values shared by our employees around the world to play responsibly."

The "100 Best List" documents 324 data points of disclosure—harvested
from publicly available information in seven categories: environment,
climate change, employee relations, human rights, governance, finance,
and philanthropy. The meteoric rise in the market for transparency was
amply chronicled by companies' individual and aggregate performance.
Overall performance improved among the 100 Best by some 5 percent over
last year. Equally revealing, 3-year average returns to shareholders of
the 100 Best outpaced the S&P average by more than 4 percent. The
research behind the CR Magazine rankings is conducted by IW Financial,
an industry leader in market data and analysis. The List methodology is
published by Corporate Responsibility Magazine, found online at www.thecro.com.

Earlier this year, Mattel also was recognized for the fourth consecutive
year among FORTUNE Magazine's "100 Best Companies to Work For" in
2011, ranking at #69.

Mattel's Corporate Responsibility mission is to act with integrity in
all the company does to bring the world safe toys that grown-ups trust
and children love. Mattel is committed to positively impacting its
people, its products and the world by playing responsibly. Learn more
about Mattel's efforts in Corporate
Responsibility.

ABOUT MATTEL:

Mattel, Inc. (NASDAQ:MAT) (www.mattel.com)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie®, the most popular fashion doll ever introduced, Hot
Wheels®, Matchbox®, American Girl®, Radica® and Tyco R/C®, as well as
Fisher-Price® brands, including Little People®, Power Wheels® and a wide
array of entertainment-inspired toy lines. In 2011, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the
fourth year in a row. Mattel also is ranked among Corporate
Responsibility Magazine's "100 Best Corporate Citizens" and the "World's
Most Ethical Companies." With worldwide headquarters in El Segundo,
Calif., Mattel employs approximately 31,000 people in 43 countries and
territories and sells products in more than 150 nations. At Mattel, we
are "Creating the Future of Play." Follow Mattel on Facebook: www.facebook.com/mattel