Why modern businesses need a website

There is plenty of valuable reasons why modern businesses need a website. But building any old website is not sufficient. It has to have form and function, look professional and reflect your brand. A well-designed website is a powerful marketing tool.

Modern business owners are faced with a dilemma. To be online or not to be. With the risk of sounding biased, the only place to be is online.

At the turn of the Millennium, the future of eCommerce was a blind alley. But now a lot of uncertainty has come tumbling down, and that alley is well and truly visible. And it is packed with such promise; you should feel compelled to walk down it.

The matter is simple. A significant portion of business revenue in the modern era comes from online transactions. Even profits made offline typically come from online marketing efforts.

Shoppers are online

The majority of shoppers are using online resources to either shop or research a product before they buy. And 92 percent of the UK population use the internet.

Furthermore, there are very few product or services that cannot be sold online. The number of transactions that take place where buyers do not need to visit a physical store is rising – which courier companies are delighted about.

Case in point: Amazon started purely as an online retailer in 1995. Now you see Amazon distribution centres and modest outlets on the high street and shopping centres.

Furthermore, a website gives customers information about your business, brand and reputation. These trust issues are critical for businesses regardless of the era.

Another advantage a website will give you is rivalling your competition. Shoppers have a tendency to walk into a shop, see an item they are interested in buying, then go online to see if your competitors are selling the same item at a lower price.

So if you don’t have a website, you will not be able to prise customers from the grasp of your competitors.