Madfinger Games CEO Marek Rabas spoke about piracy, saying that Google and Apple are doing a poor job with piracy protection on their separate platforms. However, up until now, Madfinger has only openly criticized one of the OS', yet is now treating them the same.

It has been reported that Madfinger Games is not being entirely honest about why it's making the game free on iOS now (or maybe even Android too), but it looks like Madfinger is simply switching to a pure freemium type of system, since most of Dead Trigger's money comes from in-app purchases anyway.

Or maybe they just feel that keeping the price of their app aligned across platforms is best for their customers given the content is the same.

How does making the app free fight the pirates anyways? IAP already are the main revenue source and pirates still need to pay to access IAP content don't they? So what they are losing from piracy is the initial $0.99 for the app. By reducing the price to free, they are guaranteeing they won't be getting that initial $0.99, which means that are losing that revenue not only from pirates but also legitimate buyers willing to pay. The seems like a net reduction in revenue rather than fighting back against the pirates to increase revenue.

Or they felt that by being vocal they could get free press because now their game is being talked about on a few major tech news sites, and probably got them a few additional thousand downloads, some of which will end up making in app purchases. Sometimes there really is no such thing as bad press, and this is probably one of those cases.