You can have lots of pretty new T34s (built 2010/2011) for about 100k€ with a huge sail wardrobe. That's a competitive price if you consider a similar JPK 1010 (150000+x)... The interior for me looks much better for cruising.

That is a 2004 boat, modified but even so a 2004 model, a one off with a racing interior. Regarding competitive boats in ORC that are also very good cruising boats you'd better look to the Salona 37/38 and the Comet 38 but not all the boats are the same and you would have to look to the specifications:

Regarding the JPK 10.10 it is very competitive in IRC and not as much on ORC. It is also competitive in solo or short crew racing, a thing that none of the others are besides it has a much better racing record and that means something in what regards demand and price

Regarding new boats and in what regards Price/performance/quality/cruiser and racer potential nothing beats the Salona.

Look at the price of new 38IBC with Carbon masts and basalt bulkheads: