fashion

It’s easy to forget what it means to be a good human when we have become so disconnected from each other. I can’t tell you the number of times that I catch myself being so oblivious to the world around me and this is especially true on my commutes to and from work on the train. The second I step out of my car at the station, my noise-cancelling headphones are on, my phone is out, and I could literally be standing next to my BFF and I probably wouldn’t notice. Despite having a fairly public life and being very connected via social media, in real life I’m quite the opposite but I’m far from being the only one. If you’re out in public, chances are the overwhelming majority of people around you are on their phones and disconnected with real life. All this to say, how can we be good humans if we only interact with each other over technology? How can we maintain common courtesies if we are too wrapped up in watching puppy videos to notice when someone needs our help? I was asked to be part of Local Laundry’s Travelling Sweater/#communitycrew campaign a month or so […]

Coming from a family of entrepreneurs, the owner and designer at Crown and Pride, Heather, knew that she would one day become one too. Freshly out of school, she already had dreams of opening up her own clothing store but decided to try the ‘usual’ working way first, persevered for many years, only fighting what she really wanted to do. Heather had drive and ambition to be her own boss but needed the final push to do it. At 26 years old, she had a serious chat with herself and decided that now is the time. With a love of fashion, she always knew that clothing would be entangled in her business but didn’t always know how. Around the same time that she was feeling ready to do her own thing, she was also feeling frustrated with clothing. Heather felt like clothes were either too casual or too dressy, nothing was both casual and sexy. She saw an opportunity to elevate the every day t-shirt and jeans to be something that is still comfy and simple but more chic and confidence-inspiring. When Heather was telling me this I instantly related. My weekend and evening wardrobe is either super casual – jeans, tees […]

I found a new favourite store last Friday and it’s called 27 Boutique. Founded in 2002, 27 Boutique is nestled at the west end of the commercial district of 17th Avenue. They also have a huge online presence selling shoes, clothes and accessories. While I had visited the online shop many times, Friday was the first time that I had been in the store…which truthfully was probably a good thing since I have zero self control and a sizeable mortgage! Within my first few steps in the store I knew 27 Boutique and I would be very good friends. The store is newly renovated and has a modern and chic feel, the staff are incredibly friendly not to mention dressed immaculately. The first thing I noticed was a retro looking bomber by Only neatly folded at the front table. Naturally I ended up leaving with it. Truthfully I love fashion but am not always the best at pairing fashionable outfits together. I love that 27 Boutique has personal shoppers that will help pull from your fashion sense and comfort level to create outfits that flatter your body and still feel like (a trendy version) of you. I’ve worked with personal shoppers in other […]

If you follow me on Instagram, then you’ll know that for the last few weeks I have been sharing information about this amazing company called Fortunista and the incredible work that they do for children with learning disabilities. I first got involved with Fortunista a few months ago at one of their markets in SW Calgary. I met the owner, Jen, and instantly felt her passion for helping and growing a business that makes a difference while offering a product that people will genuinely love. Jen was full of ideas and inspiration and never lost sight of her mission to raise money for the G.R.I.T. Calgary Society. A large portion of the proceeds from the sale of the necklaces goes towards G.R.I.T. Each necklace is hand stamped with an encouraging word or phrase like mine which says purpose. These necklaces are stamped by children who are assisted by G.R.I.T. using a hand over hand method. Not only does this encourage creativity and provide a sense of accomplishment it also assists with developing motor skills. The necklaces are adjustable which I love! The full length is 22 inches but it can be adjusted to your preferred length and layered. In the photo below, I’m […]

About Me

Sam is based in Calgary, AB where she lives with an orange tabby cat, a pug x beagle pup and the boyfriend (who, despite what many people think, is not named sugar). To learn more about Sam and follow her adventures, find her on Facebook and Instagram.