Apple’s MacBook Air May Spoil the Party for Windows Based Ultrabooks

This entry was posted on May 23, 2012 by Pure Mobile.

By Aldo Panessidi

Apple is making noise and hinting that it is preparing to introduce a $799 MacBook Air model for launch as early as 3rd quarter this year. Apple already has new 13-inch and 15-inch MacBook Pro models planned for the market this summer.

According to a source in the Apple supply chain, Apple is putting together a less expensive ultrabook model with an 11-inch screen. If we’re lucky, Apple will share its Air with us at the annual Worldwide Developer Conference that’s coming up on June 11th.

Acer and Intel are continuing to aggressively pursue the ultrabook market with plans to launch their own versions this year. Intel is planning on a price point of $699 which should offer some competition to an Apple MacBook Air price of $799. However, many believe that ultrabook sales projections for the competition will under-deliver until the launch of Windows 8.

Currently, Apple's 11-inch 64GB MacBook Air is priced at $999 with a 128GB version priced at $1,199. The 13-inch 128GB version is priced at $1,299 and 256GB version is $1,599.