Stations that tend to support the show tend to do great ratings; SanFrancisco, Portland, Washington DC, others...the show does gangbusters. In places where the show is not well supported, or it has a crummytimeslot, then the ratings are not as good.

When your station refers to low ratings, they're referring to theirspecific area, for starters, which often hits the problem noted above. Stations have zip interest in the national ratings, since they only selltheir local spots based on their ratings *there*. Nationally we do quitewell. The national advertisers are all very solid, and the cost perminute is high enough for WB to make a tidy profit. But that doesn't helpa local station where it's not getting support, or otherwise not doingwhat they need it to do for them.

In many cases, we've found that a station may have taken a show notbecause they actually wanted the show, but because they didn't wantanybody *else* to get it initially, to prevent that threat. Or becausethey were part of a station group that bought it as a package. And thusit doesn't get supported. Invariably, when a station in this categorydrops the show, it *helps* us because another station almost always picksit up, and just as invariably does *better* with it than the first one.