UNIQLO is a leading global fashion designer, manufacturer and retailer. The company generated an annual revenue of USD 14.4 Billion in 2016.

Industry

Fashion Ecommerce

Technology Used

Search By Image

Annual Revenue

USD 14.4 Billion (2016)

Challenges

UNIQLO wanted to bridge the gap between products that people see around them and wish to buy, and products that are shown online based on text based search queries. The limitations of text based search were resulting in customers failing to discover products that already existed in UNIQLO’s catalog and in turn, lost revenue.

Solution

UNIQLO implemented Search by Image to ensure that customers can search for products using the actual source of inspiration, especially in cases where a text based description is likely to fall short. By introducing Search by Image, UNIQLO was also able to push their omni-channel approach further, as in-store shoppers could now easily search for same products online.

UNIQLO's ROI

HIGHER CONVERSION RATES

BETTER PRODUCT DISCOVERY PROCESS

HIGHER PRODUCT SEARCH EFFICIENCY

Search By Image

Allows shoppers to upload a photo of an item in order to search for exact or similar products on the platform.