Promo Videos

We Don’t Just Produce, We Help Create

Whereas some production companies require a video spec or script before starting, at Patina Pictures we specialize in guiding clients through the entire creative process, from ideation to delivery.

First, we focus on defining the story.

What do you want your viewers to think, to feel, and to do? Thinking comes from the narrative, and in a two minute video we typically hone our informational takeaways down to three major bullet points.

Feelings are inspired by imagery, so if you’re looking to excite and motivate, we’ll capture the right imagery for that.

To do – well, that’s your call to action. Where do you ultimately want your viewer to end up? Once we define that, we’ll make sure every story element and stylistic choice points squarely in that direction.

Then, we choose a video format.

And because there are so many different formats to choose from, we typically start with a few inspirational examples. So whether you’re promoting a person or a piece of software, we’ll help you choose the right format to fit your specific story.

The "Feel" Approach

Instead of focusing on informational takeaways, we focused on imagery. Because after watching this video, we wanted our audience to be inspired, motivated, and to feel like they were on the cusp of making history.

The "Do" Approach

Sometimes you don't need your audience to think or feel anything except – I need that product now! That's what we like to call the "do" approach. We tease them with just enough information and imagery that the audience walks away needing more.

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“Patina Pictures created an amazing video for us that far exceeded our expectations. We loved working with K'Dee and her team. They listened to our ideas and made us feel like we were an important part of the process each step of the way. Under K'Dee's guidance, organization, and ability to come up with creative solutions, our video was completed on time and on budget. I would highly recommend Patina Pictures and we hope to work with them again soon!”

Co-Founder, Gaimglass

“It was such a pleasure working with K'Dee and her team: so committed, intense concentration and attention to both details and fun. I felt like my book was deeply seen. It was its own character in the video.”