As noted, WWE announced 667,287 subscribers for the WWE Network on the day after WrestleMania XXX.

It was reported a week before that number came out that the investment community was going to be satisfied with 1 million subscribers but analysts were predicting a lot more. There was a feeling that any number below 850,000 wouldn't be a good sign, but would be workable. The investment community is expecting more growth over the years, with the idea that whatever was announced would be three or four times that within a few years. It was said that any number under 650,000 would not be good.

The 667,287 number was not seen as a failure but was a major disappointment to both Wall Street and to those in the company.

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