Revealing Vogue UK May 2011: Lara, Natalia, Freja by Mario Testino

What a great thing to wake up to. The May issue of Vogue UK. Aren’t you jealous? The new Vogue issue, “True Romance” will feature all three models on its covers.

Yes, that’s Mario Testino for you, yes of course Mario will make something like this happen. And although we are about a month away from May I am anticipating a month full of joy. I am mainly looking forward to Freja’s photos. And yes, just to summarize this. Lara Stone, Freja Beha & Natalia Vadianova will grace the cover of Vogue UK.

Condé Nast has secured over a third more advertising pages year-on-year for Vogue’s May issue, which will celebrate the Royal Wedding with multiple covers for the first time in the title’s history.

The 382-page issue, which hits newsstands on Thursday (7 April), has 152 ad pages – an increase of 40 ad pages compared to last year’s issue.

Vogue is offering readers a choice of three covers featuring models Freja Beha Erichsen, Lara Stone, and Natalia Vodianova dressed as brides. The images are shot by Mario Testino.

The issue carries the coverline “Catherine Middleton, the making of a modern princess” and looks back at the magazine’s 95-year history of covering royal weddings.

Alexandra Shulman, editor of British Vogue, said: “We spent a great deal of time discussing what our tribute to the marriage of Catherine Middleton and Prince William should be, and we came up with a delicious confection of all things matrimonial, a portfolio of white fashion and a completely indulgent trio of bridal covers with Natalia Vodianova, Lara Stone and Freja as the figureheads for this commemorative issue.”

According to latest figures from the Audit Bureau of Circulations, Vogue had an average net circulation of 211,277 for the six months to December 2010, which was up 0.4% year on year.