According to Arctic Cat, parents find the easy-to-start, fan-cooled engine easy to manage, while kids find it fun to operate. “Wrapped in a package with bold graphics and color combinations, the 120 will instill a lifelong snowmobiling passion into youth riders,” the company said.

“Snowmobile consumers are extremely brand-loyal,” added Darling, “so we don’t see this partnership cannibalizing any of our current Sno Pro 120 sales. Instead, the SRX120 will attract an added number of Yamaha youth to the industry. Any time we can be a part of growing the snowmobile industry, it’s a good thing.”