The dev and ops team are doing some performance tuning on the feedly Cloud to address some of the slowdowns identified last week. The service will be slower as a result today (Saturday April 23rd) and tomorrow (Sunday April 24th).

We might need to take the service offline for 2 hours later today to upgrade and restart some of the data nodes.

Sorry for the temporary inconvenience and have a great week end!

Update: Tuesday April 26 Morning – We are still suffering from waves of short 5-minute slowdowns / micro-outages. The dev team has increased the log level on our Hadoop cluster and servers to determine what is the component of the architecture which is responsible for those hiccups. We are also working on doubling the size of our servers in case we hit some limit somewhere. We will report back as soon as we have finished crunching through the logs (we generate about 100GB of logs for every hour of operation).

Note: collecting the logs and testing various hypothesis will likely continue to generate some slowness this morning, Wednesday morning and Thursday morning. Sorry for the inconvenience. We look forward to having a speedy feedly back.

We’ve been talking a lot at feedly about how trends are coming and going at what feels like a faster rate than ever. That made us think: What can we do to help you stay on top of these new ideas? So today we introduce a new series on Trendspotting—one look at something new that is changing the way we work. Are you spotting a trend that you want to know more about? Please leave us a note in the comments below!

The Trend: Live Video Streaming

In our increasingly digital and visual world, businesses across industries are fighting attention amidst the noise. Video as a medium has become one of the most effective ways to stand out and connect with an audience. Video quickly conveys meaning and emotion. It’s memorable, and it catches the eye in a sea of text and static images.

To hit home the growing popularity of video: Over one billion people use Youtube (that’s almost one third of all people on the internet), and the number of daily Youtube viewers has increased 40 percent since March 2014.

Accordingly, many social media sites like Twitter, Instagram, and Facebook have integrated some form of video content on their platforms. Additionally, new social media platforms have recently emerged that feature video as the central medium for interaction.

More and more, brands are recognizing the value of video as an online marketing strategy. Demand Metric completed a survey of 398 marketing, sales, and business professionals which revealed that 69 percent have used video marketing and another 31 percent are planning to. A recent study of 200 executives by Brandlive found that 44 percent held a live streaming event in 2015 and 39 percent believe live streaming video will be important to their marketing efforts going forward.

The video trend is growing alongside the surging smartphone use trend, as more and more people use phone cameras. Daily mobile internet usage continues to grow year by year, on a global scale. Of all mobile traffic, online video now accounts for upwards of 50 percent.

The prevalence of both video and smartphones have paved the way for newer social platforms centered around live streaming video, like Periscope, Meerkat, and now Blab.

If you’re like us, you might have been hearing the term “social selling” at an increasingly frequent rate. We hear it at conferences, in LinkedIn forums, in team meetings, on Twitter, and on billboards.

With social experiences like Twitter and Facebook becoming core to the web, this concept of social selling has become a definitive new approach for the ways that organizations think about building relationships. It is a methodology that embraces at its center a driving belief for us at feedly: Content is a currency. That is, that high quality content is more than just an entertaining read. Content builds relationships, drives business, and steers innovation.

In fact, as we’ve talked with more and more of you as part of our regular product development process, we’ve learned that many of you are using feedly as a core content engine to drive your social selling. Many of you are using feedly as your main hub to organize your favorite sources, feed yourself with daily reading, and then deciminate the best stories to your customers.

But just what is social selling?

Social selling is the idea of using content—mostly online—to help educate prospective customers, build a relationship with them, and help guide them to a purchase decision.

The fixed app is now ready. You can update it directly in the App Store [33.0.4]

April 6th [submitted for review]

We’ve fixed the issue and submitted the app for review. It should be available for update within 7-10 days.

March 29th [Issue reported]

We’re receiving emails from users who have had trouble logging into their feedly accounts on iOS using Google Authentication.

We are working on upgrading our Google Sign-in so that it is compatible with iOS 9.3. The fix will be submitted to Apple for review shortly and should be available within 7-10 days.

To make sure that you are not locked out of your account during that time, here is a simple work around: Add a second feedly Login to your account and use that login on your iOS device. Here are the instructions to do so:

On your PC or Mac, sign in to your feedly via your browser and login with the Google authentication.