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I can’t hear you over your crappy website

19 November 2009

Am I the only one that has noticed that many of the “branding experts” and “marketing gurus” have, shall we say, less than stellar Web sites and marketing materials?

Come on guys (and gals). If you are going to the top of the mountain to preach at us that you know the way to marketing and creative Valhalla, please please please walk the walk. If you are going to proclaim you are a tattoo artist, make sure you aren’t drawing stick figures.

I understand that you are strapped for time. I get it. Starting a business is a time suck. Maybe your argument is cash. Fine. Then don’t put on your site that you do “cutting edge design work” when your web presence looks like something straight out of the AOL era.

Don’t get me wrong… I am not saying that our website is the shizzle (like my use of youngster vernacular there?), but I’d like to think it has some style and flair and is an accurate tattoo that represents who we are and what a client can expect from us.

And for those of you out there that are preparing to hire these firms, ask yourself this question; If your car was broken, would you hire a vacuum salesman to fix it?