Our Story

HIS apparel is a family run business through and through – birthed by a mom, Debbie, who spent countless hours, in the earlier stages of the journey, crafting the wardrobes of her two stylish sons. It all culminated when Stephen, her oldest son was preparing for his wedding and had searched numerous stores to find what he was looking for but came back empty handed. Steve’s frustration paired with Debbie’s crafty hands saw the groom and groomsmen in head-to-toe – what had yet to be established – HIS Apparel. Starting with a mother, adding a daughter into the mix, a father who’s admin brain saves the day on daily basis and two sons who continue to wear the brand, the journey had begun.

As a brand, we pride ourselves on quality fit and quality finish. We spent a year on our shirts alone – trying them on countless body shapes and tweaking our pattern to ensure the best fit all round. Our aim is to bring you garments that are timeless and essential for every man’s wardrobe.

We’re passionate about working with local industry, and we’re proud to say that all our garments are locally produced.

Our love for connecting with people is the drive behind our brand. Our hope is that we would create pieces that would journey with you, from engagements to job interviews, from weekends away to weddings – we want to be part of the big moments as well as the small. Share your journey with us using our hashtag #HISapparel.