Xiaomi's 'Diwali with Mi' sale: Products worth over Rs 7,000 crore sold in one month

Xiaomi sold over 8.5 million devices in last one month from October 9 to November 8.

Xiaomi’s annual ‘Diwali with Mi’ sale has turned out to be a blockbuster event for the company in India. Its Global VP and Managing Director India, Manu Kumar Jain, on Monday tweeted that the company sold over 8.5 million units with over $1 Billion GMV (approximately Rs 7,200 Crore) in last one month.

According to Jain, Xiaomi sold over 6 million units of smartphones in that 8.5 million number. Its ecosystem products and accessories collectively crossed 2.1 million milestone, while the buzzing TV category saw over 400,000 units of sale during Diwali festive season between October 9 to November 8.

Jain’s also noted that Xiaomi remained number 1 across most of the categories on Amazon India and Flipkart’s various Diwali sales. Mainly categories like smartphones, TVs, wearables, powerbanks, home security, air purifier among others did great business for the company.

The 2018 edition of ‘Diwali with Mi’ brought a number of discount offers, cashback, coupons and more to consumers this festive season. Xiaomi occasionally hosted three-day sale events as part of Diwali sale including its popular Re 1 flash offer.

Diwali festive sale: We also remained #1 across most of the categories on @amazonIN and @Flipkart: best-seller in Smartphones, TVs, Wearables, Powerbanks, Home Security, Air Purifier & more categories.

Similar to Xiaomi’s Diwali with Mi sale, the company also had partnered with Flipkart and Amazon for various festive offers during Big Billion days and Great Indian Festival. Both platforms have also generated good numbers for the company in this one month.