MY TOOLBOX

Welcome to my toolbox! Here are the tools I use on a daily and weekly basis. My work would be a lot harder without them. For the record, I’m an affiliate with a few of these companies but I’d recommend them even if I wasn’t. Their products are truly worth it.

Getting Started

UNLOCKING WORDPRESS

If you’re like most of my readers, you use WordPress because you’ve heard it’s easy. But the truth is, WordPress is only easy when you know how to use it! It’s important to avoid common pitfalls and have a strong foundation. That’s why I wrote my ebook, Unlocking WordPress.Download your free copy now.

SEO CHECKLIST

Many people overlook search engine optimization when it comes to WordPress because they assume that having a beautiful theme is all that matters. This doesn’t have to be you. I’ve compiled a checklist for what you need to do to have great SEO. Download your free copy now.

WEBSITE HOSTING

BLUEHOST

I’ve worked with many hosting companies in my experience as a website developer and WordPress Trainer. If you use WordPress, I recommend Bluehost. They have excellent telephone customer service and are available 24hrs/day. Learn more.

HOSTGATOR

I also use HostGator for hosting my websites. They offer month-to-month rates if you are not ready to commit to a full year of website hosting. The “Baby” plan should be plenty of space and speed for most small to medium sized companies. Learn more.

WORDPRESS THEMES

AVADA

Avada is the #1 selling theme for WordPress users. This is the theme I recommend if you need your website to do backflips. It is a more advanced theme so it may be quite challenging for new users, but it comes with excellent documentation. Learn more.

STUDIOPRESS

My own website is built using a StudioPress theme on the Genesis Framework. I recommend their themes because they are built with SEO in mind. They offer high speed themes that look great right out of the box. Learn more.

GRAPH PAPER PRESS

These themes are built with serious photographers and artists in mind. Minimalist designs. They include eCommerce functionality, too. Learn more.

WOO THEMES

These themes have a modern look and are built to work with the popular Woocommerce plugin for eCommerce websites.

DESIGN TOOLS

CANVA

Ever wonder where all of those beautiful photo quotes and banners on social media come from? Search no more. Canva is the secret weapon of social media managers and marketing teams everywhere. Learn more.

BOXSHOT

Easily generate beautiful three dimensional images with Boxshot. Think images of eBook covers, iPhones, stacks of CDs, and many other types of packaging. Learn more.

ADOBE KULER

This is one of my first stops before building or redesigning a website. Adobe Kuler is a great place to explore and create a color palette for your website. Learn more.

EMAIL TOOLS

GOOGLE BUSINESS EMAIL

Hands down! There’s no better tool than Google Business Email for managing my business email and filtering out spam.

LIST BUILDING

This is what I use for sending email messages to my subscribers. I’ve used several platforms and this one is excellent if you have a list of more than 1,000 subscribers. For smaller lists, I recommend the free level at Mailchimp. Learn More.

LEADPAGES

This is what I use to create opt-in forms and deliver my ebook. LeadPages is also a great tool for creating professional looking landing pages. Learn more.

WEBSITE BACKUPS

DUPLICATOR

This tool is quickly becoming one of my favorites for creating website backups. If your WordPress installation is built as a multisite, then you will want to choose Duplicator Pro instead of Backup Buddy. Learn more.

BACKUP BUDDY

Easily make backups of your website and store them in the cloud. I use Backup Buddy to copy and migrate websites. Learn more.

PRODUCTIVITY

EVERNOTE/GTD

I use a specific method with Evernote and require it of my staff for task management. The combination of using Evernote with GTD has not only changed the way I work, it has changed my life. Learn more.

VCITA

The simple task of scheduling can take up a lot of time. I’m able to avoid the back-and-forth of email scheduling with the vCita appointment scheduler on my website. It integrates with my other calendars so I don’t have to worry about double booking. Learn more.

G SUITE

As a Google Business Email user, our company is using G Suite more and more. We got our feet wet with Google Drive and now we’re moving toward using the G Suite business tools over the Microsoft Office Suite. Learn more.

About Emily Journey

Hi, I'm Emily. I provide virtual and in-person WordPress training throughout the United States. I am the author of Unlocking WordPress, a guide filled with practical tips for WordPress beginners. I love helping business owners leverage technology to increase sales and social impact. I write, speak, and coach full-time.

This website is not affiliated with or sponsored by Automattic, Inc., The WordPress Foundation, or the WordPress Open Source Project.

In the spirit of full disclosure, some of the links on my site are affiliate links, which means that I may get a small commission if you decide to purchase anything from recommended companies. I only recommend products & systems that I use and love myself, so I know you’ll be in good hands.