Talk About a Sure Thing: Pendaflex® SureHook™ Sets the Standard for Strength and Durability

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Esselte®, a leading provider of office products and organizational solutions under its premier Pendaflex® brand, is proud to announce the introduction of its revolutionary new Pendaflex® SureHook™ Hanging Folder. The SureHook Hanging Folder is designed to be stronger and more durable than other hanging folders.

The SureHook Hanging Folder raises the bar for hanging folders. Based on our research, we are convinced that the SureHook Hanging Folder solves important issues end-users face in everyday filing, including bending and sagging of folders and folders that don't stay secure on rails. We couldn't be happier that this new product delivers to consumers the features they want.

Melville, NY (PRWEB)July 24, 2009

Esselte®, a leading provider of office products and organizational solutions under its premier Pendaflex® (http://www.pendaflex.com) brand, is proud to announce the introduction of its revolutionary new Pendaflex® SureHook™ Hanging Folder. The SureHook Hanging Folder is designed to be stronger and more durable than other hanging folders.

In an effort to improve upon its high standards for quality, Pendaflex set out to develop a hanging folder of unparalleled strength and durability. Pendaflex started by listening to the people who matter most: the end-users. Using consumer insights gathered through its proprietary research techniques and rigorous product testing by real people in real office situations, Pendaflex has created the SureHook Hanging Folder incorporating the revolutionary new patent-pending SureHook technology. The SureHook Hanging Folder is designed to exceed the expectations of both consumers and retailers.

It's no wonder Pendaflex is so proud and excited by its innovative new office solution. SureHook's impressive new features were created through an intelligent approach to product development. As a result, Pendaflex believes the SureHook Hanging Folders are "smart by design."

The SureHook Hanging Folder's patent-pending technology features extra-sturdy metal rods and longer, stronger plastic hooks with built-in tension springs. That means the folder won't bend or sag even if it's overstuffed. It also means SureHook stays on rails and slides with ease. If that's not enough, SureHook has a reinforced top and bottom to make it even more durable.

SureHook fits in perfectly with existing filing systems and is certain to become the new standard for hanging folders. Finding folders and storing documents is now easier than ever. According to Meryl Altuch, Director of Marketing, "The SureHook Hanging Folder raises the bar for hanging folders. Based on our research, we are convinced that the SureHook Hanging Folder solves important issues end-users face in everyday filing, including bending and sagging of folders and folders that don't stay secure on rails. We couldn't be happier that this new product delivers to consumers the features they want."

To help spread the word about SureHook, Pendaflex has recruited hard-working spokes-folder, Hercules T. Pendaflex. You can meet "H.T." online at pendaflex.com and see why he's so proud to be a SureHook Hanging Folder.

About Esselte Corporation:

Esselte Corporation is the North American business of the Esselte Group, one of the world's premier manufacturers of organizational solutions. The Esselte Group is a $1 billion office products company with subsidiaries in 31 countries and distribution in more than 120 countries. Esselte Corporation's products are sold in North America under the Pendaflex®, Oxford® and Leitz® brands.