Sodexo: ‘Everyone’s Different’ brings festive variety

The new Sodexo Christmas campaign, called “Everyone’s Different’ is allowing HR and sales promotion professionals to give clients and staff the element of choice this Christmas season. Sodexo is among Britain’s biggest suppliers of incentives and rewards, and its ‘Everyone’s Different’ multi–retailer vouchers are set to make business gifts easier and more appreciated than ever.

The Everyone’s Different campaign promotes Sodexo SayShopping Passes using a flip book format. The SayShopping Pass is promoted through various media, including online marketing, and kicks off with a direct mail shot sent to prospects and existing clients. The campaign is launched with a ‘leave-behind’ flip book given to the Sodexo sales team. The microsite www.everyonesdifferent.co.uk invites clients to ‘spin the wheel’ with the incentive of a chance to win a Vivabox – a try-before-you-buy gift with a voucher. There are also e-shots and magazine supplement sponsorships planned to capture pre-Christmas incentive gift orders.

Because employers cannot be expected to always know exactly what it is each and every one of their staff would like to receive as a gift, SayShopping Pass – the multi retailer gift vouchers – can be spent in over 60 outlets from much-loved high street stores such as HMV and Boots, to experiences, restaurants and holidays. So employers are offering their staff the choice of tens of thousands of products.

Hunterlodge is the name of the advertising and publicity agency behind the campaign. Account Director Paul Mellor says: “We’re delighted to be working with Sodexo to develop such an innovative piece of creative advertising that moves away from the typical Christmas mailer. The essence of our ‘Everyone’s Different’ proposition is that it sums up the dilemma that businesses face each year when rewarding employees.”

“The corporate Christmas incentive market is worth over £400m but I wonder how much of that is wasted on gifts that people just don’t want or need,” says Kevin Harrington, Director of Sodexo. “It’s a fact that panic and confusion set in when employers are set with the task of choosing gifts for staff and clients. Yet, by giving someone the option of choosing a gift for themselves with a voucher, you’re not only offering choice but also giving yourself peace of mind that your gift will be appreciated!”