> Hundreds of thousands of otherwise intelligent young people have their thoughts guided innocuously away from the exercise of industrial power. ​ We have seen that power is served in many ways and that no service is more useful than the cultivation of the belief that it does not exist...

> Hundreds of thousands of otherwise intelligent young people have their thoughts guided innocuously away from the exercise of industrial power. ​ We have seen that power is served in many ways and that no service is more useful than the cultivation of the belief that it does not exist...

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> But social conditioning,​ however deep and pervasive, cannot collide too obviously with reality. ​ The presence and power of the modern great corporations... are hidden only with increasing difficulty behind the market ​facade. In consequence,​ a reference to neoclassical economics, the conditioning medium of instruction,​ has come to have a vaguely pejorative sound; something no longer quite real is implied. ​ Once economic instruction is perceived not as the reality but as the guidance away from the reality, its conditioning value is, not surprisingly,​ impaired...

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> But social conditioning,​ however deep and pervasive, cannot collide too obviously with reality. ​ The presence and power of the modern great corporations... are hidden only with increasing difficulty behind the market ​façade. In consequence,​ a reference to neoclassical economics, the conditioning medium of instruction,​ has come to have a vaguely pejorative sound; something no longer quite real is implied. ​ Once economic instruction is perceived not as the reality but as the guidance away from the reality, its conditioning value is, not surprisingly,​ impaired...

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> [A]n important effect of the social conditioning of corporate propaganda, as significantly it is often called, is to cultivate disbelief. ​ There must be some misuse of power when those who so obviously possess it are so at pains to deny having it. In the industrial countries it is now a minor mark of sophistication that one does not believe what one reads or hears in the public-interest advertising of the great corporation. ---page 141-2

> [A]n important effect of the social conditioning of corporate propaganda, as significantly it is often called, is to cultivate disbelief. ​ There must be some misuse of power when those who so obviously possess it are so at pains to deny having it. In the industrial countries it is now a minor mark of sophistication that one does not believe what one reads or hears in the public-interest advertising of the great corporation. ---page 141-2