Website Optimization, Search Engine Marketing, More Traffic

Natural Site Optimization

The first step is to identify optimal keywords and phrases that will bring your firm the best results. The keywords we select are not only derived from your company's goals; they are also the result of our research into what is going on in the "search world" with your identified keywords. Picking the most effective and efficient keywords and keywords phrases requires a combination of business knowledge and SEO acumen.

The first implementation phase of Natural Site Optimization is to search-optimize your web site's content relative to the selected keywords and phrases. We will review all the content on your site and make modifications where necessary, all with your approval.

We will then endeavor to produce as many quality inbound links to your site as possible, a step that is just as important as the site optimization phase. Often this involves creating a separate "sub-specialty" site with its own domain (such as a blog site). Every situation is different, so the work we do during this phase will be customized to your company.

After this work has been completed, it's imperative that analysis and follow-up continue, as it often takes weeks or months to see comprehensive results from Natural Site Optimization.

Our web log statistics, included with all our law firm hosting accounts, will show the gradual and steady uptick in traffic that comes with a skillfully implemented Natural Site Optimization.

Business Edge's Natural Site Optimization services include some or all of the following:

URL Submission to business-relevant sites

Writing SEO-focused page titles and meta tags with keyword content

Adding SEO features to your content management system

Creating and monitoring sub-sites (such as blogs)

Assisting with the writing of SEO-focused site copy

Adding text links that include targeted keywords

Optimization of content-to-markup ratio

Submission to local search

Press release optimization and submission

Social Media setup and management

Paid Internet Referencing for law firms

Paid referencing (or PPC, "Pay Per Click") involves setting up individual PPC accounts with search engines (such as Google Adwords) and placing "bids" on desirable keywords and phrases that will help your company attract new customers.

PPC is based on an auction model, and keywords can range in price from a few cents to $30 or more per click depending on the competitiveness of your market and the words and/or phrases that are being bid on. Although your company will not be charged a fee until someone clicks on your ad and is directed to your site, these campaigns still need to be monitored closely.

Natural or "organic" referencing tends to be the best long-term solution (as its results are free). Having said that, however, quite often we do recommend advertising in a PPC campaign in order to effectively compete in situations in which high organic page placement (i.e. on the first page of Google results, for example) is either difficult, or will take longer to achieve.

Business Edge's Paid Internet Referencing services include:

Research on strategic keywords and keyword phrases

PPC campaign development

PPC campaign monitoring and adjustment

Campaign customer tracking

Our Featured Work

What Clients Say About As

Business Edge was really easy to work with, technically precise and incredibly innovative at the same time, in creating a website for my law firm that really reflected our skill level, abilities and client-service focus. What's more, Matt has been available at any time for updates to our website and for technical support as needed. We're very happy with the level of service and support from Business Edge, and we intend to continue to rely on them for support in the future!

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Why choose Business Edge

After 20+ years of satisfying hundreds of website design clients, we are still creating beautifully designed and functional web sites, and we continue to leading design innovators in the field of website development.