TRAVEL AGENT BLOG

How much of your time do you spend lamenting that your business is not growing? How often do you find yourself repeating one of these negative mantras?​

My family and friends won't/don't book with me

My clients can't afford that type of trip so I won't even offer it to them

No one I know would want to travel in a group

I wouldn't pay that price so I'm sure my clients wouldn't either

I don't like all-inclusives so I'll only sell cruises (or vice versa)

The flights are not convenient so I'm sure my clients wouldn't want to go to that destination

I'm not tech savvy so I won't post that on social media - it's not like I'm going to get clients out of it anyway

​​And the list goes on and on and on. So why is your business not growing?

Assumptions! Each of the statements above are an assumption - a belief you've convinced yourself of, but not based on any facts. We can convince ourselves of anything and when we use assumptions to cement our belief system, we don't grow. The same holds true for our business. Basing your actions and business plan on negative assumptions will ensure that you never grow beyond the exact point that you are at today. In fact, if anything - assumptions can take your business down very quickly.

Let's take a quick look at what the assumptions above would look like if you were to change your belief system to one of positivity:

My family and friends won't/don't book with me

My family and friends haven't booked with me yet but in 2018, I am going to work with them one-on-one and find out what's holding them back so that I can convince them of my value

My clients can't afford that type of trip so I won't even offer it to them

I know my clients would love this life-changing, memorable trip so I will present it to them to determine their level of interest. They may find it irresistible and want to go.

No one I know would want to travel in a group

I have an amazing group trip planned and I'll bet if I present it to the ideal clients, I may fill the group easily.

I wouldn't pay that price so I'm sure my clients wouldn't either

I don't book travel based on my own wallet so I'm sure that some of my clients would love the value included in this travel experience

I don't like all-inclusives so I'll only sell cruises (or vice versa)

While I don't care for that type of vacation, I have many clients who may love it. I will continue to engage in professional development and training so that I can offer my clients the best options possible.

The flights are not convenient so I'm sure my clients wouldn't want to go to that destination

I am sure my clients would love this destination and while the flights may be tricky, it is worth presenting it to them because it may be just what they are looking for.

I'm not tech savvy so I won't post that on social media - it's not like I'm going to get clients out of it anyway

I am going to learn how to use social media to grow my business this year even though I am not tech savvy. I may have to reach out to someone to help me but I know it can help grow my brand.

Today begins a brand new year full of possibilities and prosperity. I challenge you to cast aside those negative assumptions and move your belief system into a growth mindset - one that includes positivity, hard work and belief in your value.

Author

Stacey Ray is the CEO and founder of Groupit Travel Host Agency and Groupit Travel. She is a group travel expert for both leisure and MICE groups as well as a luxury travel specialist. Stacey offers one-on-one coaching and training to both aspiring and experienced travel specialists and can be reached via email here

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