Chair

Andrew Rosenman

President, Arise Communications

Session Two : Opening up the market for advanced advertising

Until now, advanced advertising has been the work of pioneers and early-adopters in Europe, but as its impact is seen in revenue and profits, the whole TV industry will need to catch up. We explore new technologies that could help broadcast addressable TV advertising to ‘break-out’ beyond Pay TV ecosystems, and consider how the industry can minimise the complexity and cost associated with data-driven and targeted buying.

WOLFSON THEATRE20 March 201811:30-13:00

11:30

Why Connected TV is an under-utilized advertising resource that is ready for take-off

Why advertising still lags audiences when streaming to TV sets; Why more services will shift to ad-supported models in Connected TV

The unique opportunities for marketers when digital advertising is served to big screens and ‘lean-back’ consumers