What are the dots connecting your marketing and overall business metrics?

The role of a CMO today is more that of a general manager than it is that of a hardcore marketer,” begins Raja Rajamannar, CMO of payments giant, Mastercard.

He spoke of how he has seen the marketing profession change over the course of his 32-year career. Of late, marketing is accountable for more than just marketing. It is not just about an increase in “NPS or brand preference scores,” but aligning the function with holistic business objectives to push the needle.