Whether or not it has been done, keep in mind the average consumer has not seen or will not remember its previous appearance (as a person in advertising would). I think it's a great ad that the consumer can get easily and even smile at. Everyone wants to understand an ad, and that makes them feel more comfortable with it. This one succeeds on all levels. Good work.

done for the first time in 1997 by Dentsu INC., it won a gold worldmedal at new york festivals, only instead of helmets, the theeth were pieces of garlic, but it was almost the same image (black background and stuff).

wow, i was reading the comments and, after seeing 'lamz's' remark about being too simple, i thought back to every article i've ever read about great work in any annual i've ever picked up and thought to myself how lame lamz is.

Similiar executions done to death does not mean that it's done before. When will you juniors understand that. A great creative can tell the difference between an execution and an idea, and give it merit on the idea.

Someone did the same exution with 'garlic' does not mean it's done before.

This is a relevant, original, and stunningly simple idea. I've not seen it in my lifetime.