The eyeballs a piece of content attracts is a significant way you can determine if your marketing efforts are landing or not. To ensure that your content is achieving the highest levels of engagement you must keep it focused, actually super focused. Here’s how:

Recycling isn’t just for tin cans.

Look back over your existing content and figure out what has been most successful. Now figure out how you can update or repurpose that content to capture even more engagement. It’s easy to get caught up in the next great thing, but there’s also nothing wrong with building on your past success.

Other things to try in this same vein include riffing off any social media content that generates a big response. Is there something there that you can expand on? If an item was shared or discussed more than others, brainstorm on some ways you can repackage that topic to generate even more hits.

Finally, consider if there are other arenas you can promote your content in to gain new viewers. Can you create a relationship with another website to share content? Could the content be reformatted and redistributed?

Scratching an influencer’s back helps you.

Today, credibility is crucial in terms of having people engage with your content. That’s why the power of influencers has grown so much. You can try to increase your influencer engagement in several ways, whether it’s incorporating influencer quotes or examples that support your content’s claims.

If you need to court influencers, start by interacting with their content. Start a conversation and then look for ways you can assist them. This also gives you the opportunity to determine if an influencer is the right fit for your efforts. Your goal is to develop a relationship that is mutually impactful for you and the influencer, i.e. I’ll scratch your back if you scratch mine.

Sharing is good for the soul.

The web is filled with a lot of information. If you are offering up content that comes across as real and honest, you will already be ahead of the game in terms of engagement. People value authenticity and transparency, and they will also take a moment to view content that provides thought-provoking material.

If you have original data that you can share with your readers, do so. This gives them information that they can’t get anywhere else. Don’t be afraid to share details of the successes and failures that you have experienced. Being open and honest about both let viewers know who you are, humanizing you and your brand. Just don’t forget to set up and explain why you are doing what you are doing. The more relatable you are, the more your engagement will increase.