To play football, the undrafted rookie out of UCLA instead relies on hearing aids and his ability to read lips— that, and a work ethic strong enough to earn a surprising spot on the Seahawks' roster.

Now, Duracell is telling Coleman's story in a powerful 60-second commercial in the company's popular “Trust Your Power” series. Previous spots have included 49ers linebacker Patrick Willis and Bears running back Matt Forte.

With Coleman paving the way for All-Pro running back Marshawn Lynch, Seattle established the league's fourth-best rushing attack this season.

The Seahawks welcome the San Francisco 49ers this Sunday for the NFC's spot in the Super Bowl.