Today, Search Engine Optimization or SEO is the marketing strategy of choice of many companies who are looking to get long term targeted traffic. SEO marketing is a constantly evolving type of marketing due to the many changes done every months by search engines. These helpful SEO tips and strategies will help you ensure that your website remains on the first search engine result page.

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January 30, 2009 - While it goes without saying that a company must continuously check the rankings of their SEO keywords, it is also a must for companies to check on their competitors rankings as well. And while all companies know who their main business competitors are, their SEO keyword competitors may be a flying under the radar.

For example, a Google search of “burgers” does not show McDonald’s, Burger King or Wendy’s on the first page. Instead, you’ll see Burger Hut, a small chain in California with five locations. So, while McDonald’s wouldn’t consider Burger Hut as a main competitor nationally, they are competitors for their SEO marketing strategy.

The first step for achieving a high keyword ranking is to identify your true SEO keyword competitors, and then manage your SEO accordingly.

January 27, 2009 – In general, selling your SEO services to a company in need of SEO for their website is fairly easy.It is particularly easy when it is to a business that does not know anything about SEO, website design or programming.The tough part however, is to explain to that business what needs to be done to convert their site into an SEO friendly website.

How do you convince a business that some website redesign could help in their SEO quest for top keyword positioning?What does it take to convince a business that their home/index page is not the most important conversion page in their website? To explain to them that it is merely a glamorized site map with fancy graphics meant to catch the user´s attention.

The truth of the matter is that a website visitor will not sign up for your services or buy your product after only seeing a website´s home page.No, a visitor will usually browse thru at least 4 to 5 pages and click on the back button a few times before making his or her decision.

January 18, 2009 – SEO services and SEO companies on the internet are abundant if you do a Google search for the keyword, “SEO services” you end up with over 12 million results. So how does a business pick the SEO company that is right for them?

Many businesses have many reasons to decide to hire an SEO company. Let´s face it, not every company can afford to hire a full time SEO Consultant or have the patience to do their website SEO on their own. However, just because a business chooses to use an SEO service company does not mean it can afford to waste time, money and resources in picking the wrong SEO company.

Many SEO websites on the internet claim that they are the best and can guarantee their results.

January 24, 2009 – In the previous article, “SEO Services: Choosing the Right SEO Company part 1” we talked about asking an SEO company for references, time length of project and prices per keywords.For the second and final part on “How to Choose the Right SEO Company”, we will discuss the minimum amount of information an SEO Company should provide about your project and general information that should be discussed with the SEO service company.

Once you have found an SEO company that meets the SEO references guidelines as well as the time frame for the estimated results and the prices, the next step is to discuss with them what your business is about and your client´s target demographics.

This is important because it will help decide which SEO keywords to target as well as give the SEO Company a chance to see whether they can meet your expectations.

January 14, 2009 - There has always been a battle of will between SEO consultants and marketing consultants when it comes to a company´s website. Even though SEO technically falls under the marketing umbrella, SEO has always had to fight against a company´s marketing machine when it comes to website content and design.

Let´s face the facts, if SEO consultants had their way, websites would be almost entirely made up of text, meta-tags and keywords.