Members of the community are often referred to as "pickup artists" (PUA).In the late 1980s, Jeffries taught workshops, promoted a collection of neuro-linguistic programming (NLP) techniques called "speed seduction" (SS), and published a short book of his techniques, How to Get the Women You Desire into Bed.Other exponents established themselves in roughly the same era, but lacked contacts with each other.And those crowds have been so steady — many of them spilling off the mar­ga­ri­ta-splashed side­walk be­side Can­ti­na Los Caballitos — that I sus­pect the underwhelming qual­i­ty of the pizzas will not be a de­ter­rent to Birra’s suc­cess. The bar, o­ver­seen by beer guru Jessica Fox (she’s married to the chef), is one of Birra’s best assets (which, given the name, Ital­ian for “beer,” is to be expected).I love that Birra has embraced the budding Ital­ian beer trend, from the cof­fee-tinged Del Ducato Verdi Stout to the pric­ey but art­ful large-for­mat Brutons, to even the re­fresh­ing Peroni on draft.