Tech Giant Apple is now The World Top Brand

The tech giant Apple has ousted Coca-Cola to become the world’s number one brand.

According to Interbrand, Apple’s brand value is worth US$98.3 billion, with Google coming in second with a value of US$93.3 billion—Coca-Cola is now third with US$79.2 billion.

Interbrand evaluates brands on three criterion, using the company’s influence in consumer choices, its financial performance, as well as its ability to let a company deliver profits and charge premium prices.

Other tech companies include Samsung, rising to number eight because of a 20% brand value increase.

“Every so often, a company changes our lives—not just with its products, but with its ethos,” stated Jez Frampton, Interbrand’s CEO, supporting the idea that the Apple brand is a pervasive global influencer.

http://www.mkels.com/reviews/tech-giant-apple-is-now-the-world-top-brand.htmlTech Giant Apple is now The World Top Brandhttp://www.mkels.com/wp-content/uploads/2013/10/Think-Different-700x293.jpghttp://www.mkels.com/wp-content/uploads/2013/10/Think-Different-150x150.jpg2013-10-03T08:00:25+00:00MichealReviewsbrand,BrandingThe tech giant Apple has ousted Coca-Cola to become the world’s number one brand. Also see other runner ups on the list include Google, Microsoft and IBM.Michealhttps://plus.google.com/111592124660217710786MichealKelsingermkelsinger@gmail.comAdministratorOwner and creator of mkels.com. He lives in Boston and love to work on Website Designs, Logo Designs, Graphic Designs and Icon Designs.MKELS.COM

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