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Richardson is the owner of After Midnight Jewelers. His jewelry store has been a part of University Mall for over twenty years.

At his store in the U-Mall he designed the custom token based off of LCI's logo. Richardson fashioned three hundred of these brass tokens for this weekend's Father's Day Fishing Derby. He donated all of his pieces to LCI for free.

Richardson said he made this donation because of the good nature of this tournament.

"It's for local people," the jeweler said. "It's not for bass pros that come in from out of state and drive around in their fast boats. This is open to everyone."

LCI will be selling the medallion for $14.99 at all of the derby's weigh stations over the weekend. A number of prizes are also up for grabs at this weekend's derby and Richardson's creation is one of them. Seventy derby prize winners will receive the token for free.