This year the AFL players to be modelled by the mini legends were selected by a public vote.

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The Mini Legends campaign was created by Clemenger BBDO.

Clemenger BBDO executive creative director, Rich Williams, said: “This year we have gone back to basics for our Mini Legends campaign and have tried to replicate the magical feeling kids around Australia experience waking up before Auskick on a Saturday morning. The Mini Legends continue to remind us of the role NAB plays in supporting footballers and the joy this great game gives us all.”

NAB is a corporate partner of the AFL and AFLW.

NAB executive general manager of marketing and customer experience, Suzana Ristevski, said: “At NAB, supporting the community is an incredibly important part of what we do, and there’s nothing that brings the community together quite like football. We’re incredibly proud of our ongoing partnership and support of the AFL and AFLW and can’t wait to see this year’s group of Mini Legends kicking goals on the big stage.”

The campaign will be executed across TV, radio, digital, social and PR.

Zoe Wilkinson is a reporter at Mumbrella. Zoe graduated from UNSW where she completed a dual Bachelor of Commerce and Bachelor of Media, majoring in marketing and public relations. She has interned at Ten, News Xtend and Seven.

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