I ran across a great post by our client Michael Brenner of Marketing Insider Group this morning, that has me rushing to dust off the blog. Michael is a content marketing expert, in fact, we have just helped he and Liz Bedor publish The Content Formula which will help you calculate the ROI of your content marketing so you won’t waste time and money. This post has 17 stats on why and how video is so important in your content mix, and some of the stats are simply incredible:

Fact #8: 59% of senior executives also agree that they would prefer to watch videos if both text and video are available on the same topic on the same page.

Fact #15: Using the word “video” in an email subject line increases open rates by 19%, boosts click-through-rate by 65%, and reduces unsubscribes by 26%.