CHANNELS

the Coveted Posts

We still have yet to receive a response to any of our queries, but Jennine Jacob of The Coveted put out a tweet yesterday letting her followers know that the issue with TheCoveted.com has been resolved without going to court.

We requested comment from you a number of times – by email and by phone – but have yet to hear back from the public relations company who you said would respond to us. Mentions in the Times don’t happen on their own, so maybe they’ve been busy.

Late last week, Erin Kleinberg, Stephanie Mark and Jake Rosenberg launched a new fashion blog. The design was solid, the content striking and the concept – a peek inside the closets of fashion editors and insiders – met with enthusiasm. The name, however, was met with raised eyebrows. The Coveted is a fashion blog that focuses on Jennine Jacob’s personal style. Over the years, it’s been hosted on a blogspot URL, thecoveted.net and currently resides at the-coveted.com.

As of last week, The Coveted is also the aforementioned newly launched fashion blog, which resides at thecoveted.com.

Every major fashion brand is familiar with brand infringement online. While The Coveted confusion marks the first case we’ve seen in media, it’s hardly the only recent example of brands colliding over the rights to a web name.

“Every industry has to change at one point, and rarely does that mean less opportunity.” Jennine Tamm Jacob, founder of the Coveted and Independent Fashion Bloggers, sums up what many fashion bloggers feel. It wasn’t long ago that fashion considered the internet in general to have no place within the established fashion media cycle. Show […]