The non-profit organization Equal Visibility Everywhere (EVE), launched this month, is determined to solve this problem by achieving gender parity in the country’s symbols and icons. EVE will launch projects in all 50 states to increase the number of monuments, memorials and statues depicting women, as well as streets and buildings named after women. The group’s mission is to “[highlight] women’s history and achievements, eliminat[e] gender bias in our nation’s symbolism and cultural representations, and provid[e] empowering role models for girls and women.”

Wwhen you look below the surface of figure skating, a coded gendering of the sport emerges. Figure skating has both athletic and artistic components, and traditionally these have been apportioned to men and women, respectively. Men are expected to be able to land enormous jumps. Women, on the other hand, are more likely to grab one of their feet and pull it up behind their heads, sometimes while spinning fast enough to set off a nose-bleed, as Mirai Nagasu did in Vancouver. Women’s programs also emphasize a great deal of emotion when they skate, while men are expected to display their athletic strength and power.

Interesting quote: "As I note in How We Decide, this data directly contradicts the rational models of microeconomics. Consumers aren't always driven by careful considerations of price and expected utility. We don't look at the electric grill or box of chocolates and perform an explicit cost-benefit analysis. Instead, we outsource much of this calculation to our emotional brain, and rely on relative amounts of pleasure versus pain to tell us what to purchase." — the thing is, this is definitely not true of Stephanie. It's why we have trouble shopping together, because she is ALWAYS doing the cost/benefit analysis, and trying to negotiate with my lizard brain that says WANT!!!