Open standards matter, but so does the water; and just like water is not what creates a Mona Lisa or a Hoover Dam alone, so too do open standards not really matter that much to what we are trying to do with the DataPortability Project in the longer term. But they matter for the industry, which is why we advocate for them. Here’s why.

Bill Washburn is one of the soft-spoken individuals that has driven a lot of change, like leading the charge to open government technology (the Internet as we know it) to the rest of the world. He’s been around long enough to see trends, so I asked him: why does open always win? What is it about the walled garden that makes it only temporary?

Bill gave me two reasons: technologies need to be easy to implement and they also need to be cheap. It may sound obvious, but below I offer my interpretation why in the context of standards

1) Easy to implement
If you are a developer constantly implementing a standard, you want the easiest one to implement. Having to learn a new standard each time you need to do something is a burden – you want to learn how to do something once and that’s it. And if there is a choice to implement two standards that do the same thing, guess which one will win?

That’s why you will see the technically inferior RSS dominate over ATOM. Both allow syndication and give the end-user the same experience, but for a developer trying to parse it, ATOM is an absolute pain in the buttocks. Compare also JSON and XML – the former being a data structure that’s not even really a standard, and the latter which is one of the older data format standards on Internet. JSON wins out for using asynchronous technologies in the web2.0 world, because it’s just easier to do. Grassroots driven micro-formats and W3C endorsed RDF? Same deal. RDF academically is brilliant – but academic isn’t real world.

2) Cheap to implement
This is fairly obvious – imagine if you had two ways of performing something that did the same thing, but one was free and the other had licensing costs – what do you think a developer or company will use? Companies don’t want to pay licensing fees, especially for non-core activities; and developers can’t afford license fees for a new technology. Entities will bias their choices to the cheaper of the two, like free.

I think an interesting observation can be made about developer communities. Look at people that are the .Net community, compared to say something like Python advocates. You tend to find Python people are more open to collaboration, meetups, and other idea exchanges rather than the .Net developers who keep to themselves (a proprietary language). With the Microsoft owned .Net suite requiring a lot more costs to implement, it actually holds back the adoption of the technology to dominate the market. If people aren’t collaborating as much when compared to rival technologies, that means less innovation, more costs to learning – a longer term barrier to market adoption.

The most important point to make is on the actual companies that push these standards. Let’s say you are Facebook pushing your own standard, which although free, could only be modified by and adapted by the Facebook team. That’s going to cost resources – at the very least, a developer overseeing it. Maybe a team of evangelists to promote your way of thinking; a supervisor to manage this team. If you are the sole organisation in charge of something, it’s going to cost you (not anyone else) a lot of money.

Compare that to an open community effort, where lots of companies and people pool their resources. Instead of one entity bearing the cost, it’s hundreds of entities bearing the cost. On a singular basis, it’s actually cheaper to create a community driven standard. And honestly, when you think about it, why a company fights over what standard gets implemented has nothing to do with their core strategic objectives. Sure they might get some marketing out of it (as the Wikipedia page says “this company created this standard”), but realistically, it’s rewarding more the individuals within these companies who can now put on their resume “I created this technology that everyone is using now”.

Why Open wins
In the short run, open doesn’t win because it’s a longer process, that in part relies on an industry reacting to a proprietary approach. In the long run, Internet history has proven that the above two factors always come to dominate. Why? Because infrastructure is expensive to build and maintain, and usually, it’s better to pool our efforts to build that infrastructure. You don’t want to spend your money on something that’s for the public benefit, only to have no one in the public using it – do you, Mr Corporate Vice-President?