Folding Guidelines

Posted on March 5th, 2018,
by Encho Pramatarov

From a design point of view, being a digital marketing agency doesn’t mean that we only do digital – our creative team face many challenges on a daily basis and one of them is designing for print.

It is true that your business will benefit from having a really good, functional website, a social post or an online ad, but without the physical touch, sometimes the human side of your business can be lost. It is extremely important that, on top of your website and social media, your business also considers printed collateral as a way of marketing your products or services.

One of the most cost-effective forms of printed marketing is the humble leaflet. But when thinking about the finished design, you will have to make decisions on how you want it folded. You might not have realised just how many different options there are!

Folded leaflets come in different sizes and there are number of considerations that you need to bear in mind when it comes to choosing the right one – each type will be better suited to different purposes and the kind of information you want to convey. If you’re not sure, you can always give us a call and we can discuss what’s best for you, but meanwhile, I’ve written a handy guide.