Since the early 1990's in the Hotel and Tourism Industry, environmental preservation and education issues have become top priorities within international organizations, hotel chains and independent hotels around the globe. In 1994 RUES Hotel Selection (RHS) created the first - environmental friendly referral group system - "EcoFriendly Hotels Worldwide" starting in Latin America with a pioneer project in Bolivia. The Founder and President of RHS has been involved in sustainable tourism development initiatives since 1976 by designing and developing the first "RUES Eco Lodge Village in the Amazon region of Ecuador.

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