RIVALS.com (sold to Yahoo!), Seattle, WA. Web-based startup focusing on infrastructure services and sports affinity channels.NBA Managing Editor: Led first cross-departmental initiative, managing content, marketing, operations and advertising and resulting in over 250,000 new registered users, $330,000 in revenue and matching or exceeding like initiatives by key competitors; recruited and developed 34-publisher network; conducted journalism workshops at national publishers convention; helped launch Major League Baseball network; developed qualifying and editorial standards for incoming publishers network-wide; developed content, business and hiring strategies.