Categories

Brand Experience Agency

Are you the industry’s number one agency? What makes your business stand out from the crowd? Tell us about your best brand experience work, why 2016 was a big year for the company and how you are looking to take your agency to the next level.

Shortlisted agencies will be invited to present to our panel of client judges

Brand Experience B2C

Did your brand or agency deliver the best consumer-facing experience of the year? How did you bring the core elements of a marketing campaign to life through a live activation and why did it engage with the general public?

Brand Experience B2B

Are you a brand or agency that has delivered a business-focused event that surpassed all expectations? How did you connect with this audience and engage them through a live experiential activation while keeping in mind the core business goals?

Global Brand Activation

Whether it is a consumer brand experience or business-focused event, this accolade aims to crown one international activation with this title. Note – it can be a standalone event in an international market (outside the UK) OR part of a global series.

The Game Changer

This award will honour the best event, brand experience or supplier that changed the face of live events in 2016. It must have an element of innovation and differentiation, something which shows it is out of the ordinary or a step above the rest.

Activation at a Festival or Public Event

Have you designed and executed an experience that has involved creating brand advocacy at either a festival or public event? We want to know why this activation made such an impact as part of a wider experience.

Disruptive Campaign

Are you an agency or event organiser that has produced a PR stunt or guerilla marketing activation to enhance the profile of an event before, during or after? What live techniques did you apply to surprise and interrupt consumers?

Integrated Marketing Campaign

Tell us how a brand experience or wider event series was at the core of a wider marketing campaign, featuring a variety of other channels including PR, digital, advertising and social media. How did it help to reinforce the brand’s core message?

Digital Experience

How did you tie social media and technology to a live experience to connect and engage with your audience and to maximise the reach and experience? Tell us how you incorporated tech, social sharing and digital innovations as part of your live event strategy.

Creative Event of the Year

We’re looking for how theming, design, entertainment, catering, lighting and innovation, as well as client and guest feedback, all helped to deliver an outstanding creative event, including brand experiences and industry showcases and events.

Outstanding Creative Idea

Created with support from the Live Experience Creatives, this award aims to seek out the most brilliant creative idea of the year, open to agencies and brands that can show the journey from a smart strategic insight to a compelling creative experience.

Outdoor Event

It could be a music festival, sporting occasion, a movie club or pop-up, or something completely different – we’re looking for a stand-out outdoor event that uses open-air environments as part of its backdrop.

Debut Event

Have you launched an exhibition, experiential campaign or creative event that has proved its worth in its first year, exceeding all expectations? Did your live activation fill a gap in the market or leave guests wanting more?

Exhibition Experience

Whether it was one element of a wider exhibition, or the full experience, judges will be looking at how exhibition organisers, agencies and brands are making these events stand out within a crowded market.

Production

Are you an event production company or supplier to the industry that has worked to improve live events through your own services or products? Were you instrumental to the build and de-rig stages and did you go above and beyond your call of duty?

Security, Staffing & Logistics

With personal interaction at the core of our industry, are you an agency or supplier that provides key personnel necessary to the success of live events? Is good customer service with a smile at the core of your day-to-day activities?

Caterer of the Year

Honouring all non-venue event catering operations, large and small, this award will go to a company with innovative thinking, creative concepts, impeccable delivery and, of course, great food.

This category is free to enter.

Please note - shortlisted catering companies will be required to take part in a live taste challenge in London on 10 and 11 August 2017.

Event Space

This award will honour an event space noticeably making strides in the live event industry. Have you held your most events ever? Did you create a new or innovative way to use the space? Have you created a great new catering package?

New Event Space

We are looking for new, up-and-coming event spaces to have launched within the past 18 months that are making their mark on the live events market. Why does your space stand out from others, and why is it an attractive prospect to event professionals?

Event Technology

Does your kit or service add an extra layer to a live experience or assist event profs in their jobs? We are looking to honour the best technology supplier that provides innovation either in the live event space or assisting the event planning process.

Event Team

Think you're the best event team out there? Whether you are agency-side, in-house or a charity event team, we want to know why your group effort has resulted in flawless events, a rise in business and a seamless working style that others envy.

Venue Team

The top venue team trophy is open to all event teams operating within a UK venue. How have you come together to promote your space as THE place to host live experiences? How do you collaborate to showcase the space to clients?