Behind the Scenes of the Roots Outfitters Look Book Shoot

Earlier this year, Target announced an impressive roster of exclusive partners, collections and owned brands that will be available to guests when stores begin to open across Canada this spring.

Among the exciting new collections is Toronto heritage brand Roots. In 1973, co-founders Don Green and Michael Budman translated their affinity for sports and the Canadian wilderness into a collection of genuine leather bags, jackets, accessories, footwear, athletic wear and home furnishings. Forty years later, Roots is synonymous with quality craftsmanship, design and comfortable styling.

Roots Outfitters, the exclusive, limited time-only collection, celebrates the athletic heritage of Roots, while delivering the same signature style for which the brand is recognized. Designed with sport motif graphics and a balanced color palette, the Roots Outfitters collection was created to welcome Target to Canada, in style. The collection will be available exclusively at Canadian Target stores for a limited time only from March to June 2013.

We went behind-the-scenes of the look book shoot to hear more about the line from Don and Michael. Check it out below!

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