(Presumably, you're supposed to pronounce the "5" like "F," which isn't nearly as cool as pronouncing "F" like "S," which would REALLY be old-school. Like 18th Century old-school -- when "Boo ya!" was more like "Boo ye!")

The tagline is integrated into its release of five shoes for five players: T-Mac, KG, Duncan, Billups and Arenas, who -- as blog readers know -- should be the star of any/all campaigns. It takes Gilbert, my friends! (Count me as a first-day purchaser for his shoe release.)

That has to be the worst use of CGI i've ever seen. And seriously, while we're missing lebron's where is the "sucks on team USA" or "ballhog" lebron. Although maybe that's the guy with the Bentley, can't figure it out. I miss Mars Blackmon.

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DanShanoff.com is a sports-blog spin-off of my long-time ESPN.com column, "The Daily Quickie." Anchored by an early-morning post of must-know topics, the blog is updated frequently throughout the day with new posts and user comments.