How Craig Beytien started their logo design journey

Company name

PubCentral.com

Overview

Collecting feedback on books and other content can be challenging to collect and analyze. It has become very important to gather market feedback on the concept of a book or other content, before it's published. Does it meet your target audience's expectations? Is it well written, illustrated, or organized. By using our web-based tool set our customers (editors or authors themselves!) can make sure what they create really resonates with their affinity group!

Tell us a bit about who you are and the people you reach

We offer services to professional editors, publishers, and independent authors. Anyone who seeks to measure market feedback on a concept or idea for a book, before, during, and after the content is created could benefit from using our tools to gather and collect reviewer comments. The tool helps you build a review project, sends messages to your audience, and aggregates the results in a way that helps direct your first or final draft!

Requirements

This logo will be used for our main web presence. We believe the company name Pub Central conveys a very clear message. Our web url is http://www.pubcentral.com. We do have content at PubCentral.com, but it will be totally redesigned. We want a contemporary image that reinforces this strong identity. We are not just about books. We do not want frivilous or cartoony imagery. We want a very strong image with a strong type treatment. Colors should be dark and saturated - no pastels.PubCentral is the website where content developers and educators can find (tools is an overused and dated word: modules? Components? (sound like building blocks), Elements? Features? (like these) Facets? (too and 1D). Solutions is always a good word and very positive.) that will facilitate better communication that will result in higher quality results and it will be done in a more efficient manner. However, our goal is to offer mechanisms for thought exchange (David’s idea) and promotion. They are not one way as a train is, they are back and forth. Collaboration is multidirectional, 3-D. Our logo and our message should project an image of a space in which content and ideas are easily exchanged and efficiently managed.