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HOLISTIC MARKETING :

HOLISTIC MARKETING

The Marketing Concept :

The Marketing Concept An organization should seek to make a profit by serving the needs of customers
The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of customer needs
The principal task of the marketing function operating under the marketing concept is to find effective and efficient means of making the business do what suits the interests of customers

What is Marketing? :

What is Marketing? “The process of planning and executing conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.”
- The American Marketing Association

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HOLISTIC MARKETING
CONCEPT The holistic marketing concept is based on the development ,design & implementation of marketing programmes, processes and activities that recognize their breadth and inter-dependences