This second annual event, held for designers, design teams, and creative professionals at member toy companies, will include a presentation delivered by a creative director from Cirque du Soleil who will challenge attendees to “unleash their creativity” and provide fresh perspectives on the interactions of art, play and the creative process. Three panels – “Transmedia Storytelling,” “Channeling the Artist Within” and “Creativity in the Game Aisle” – will be interspersed among other presentations featuring guest speakers, tours of The Strong, and social / networking events during the day-and-a-half conference that will inspire creative professionals to think outside the box.

There is a low registration fee of $195 for TIA member company design teams. Hotel reservations may be made at the negotiated room rate of $129/night. Make a reservation online or call the Hyatt Regency Rochester Reservation Center (888.421.1442 – reference the “Toy Industry Association Design Conference”). More details can be found on TIA’s website.