The Age of You will open up completely new creative possibilities for consumers, designers, and brand owners alike. Interbrand's creative leadership discusses how design will help clarify, connect, and drive higher levels of engagement in this new era.

With the advent of the Age of You and Mecosystems upon us, Interbrand asked its four regional leaders to discuss some of the challenges and opportunities this sea change will bring to brands in each of their respective markets.

If
all brand valuation approaches are more or less valid, which one should you
rely on? It can be hard to know how to get started, but if you choose wisely, a
brand valuation exercise can help you unlock growth for your business.