Today, Midtown is a robust blend of businesses and residences, hotels, restaurants, cultural and retail destinations, greenspaces, pedestrian-friendly sidewalks and safe streets. But it wasn't always so. Indeed, what lends Midtown much of its character is its riches-to-rags-to-riches history.

In the late 1800s, the area was one of Atlanta's finest neighborhoods with graceful mansions lining Peachtree Street. The post-World War II era, however, led to a downturn as people left the city for Atlanta's growing suburbs. By the tumultuous 1960s, Midtown was best known for unsavory streets and blocks of underutilized land.

Midtown continues to evolve, and to keep pace with each development cycle and remain committed to our vision, so too must our planning tools. Midtown Alliance continues to update the community-designed master plan, Blueprint Midtown, a living document that guides Midtown’s growth. After extensive change over the last 15 years, it is time to recalibrate the plan and reenergize the community around a long-range vision for Midtown’s build-out as the Southeast’s premier urban district.

Our vision remains consistent – a livable, walkable district in the heart of Atlanta; a place where people, business and culture converge to create a live-work-play community with a distinct personality and a premium quality of life. In this version of Blueprint Midtown, there is an even greater emphasis on quality environments that are accessible, diverse, experiential, and sustainable.