Spokesman for the animal rights organisation Ben Williamson has said, “PETA is trying to bring a shareholder resolution to Canada Goose’s next annual meeting where we will ask them to abandon the cruel use of fur and feathers,”- the minimum investment required to submit a shareholder resolution is $2,000.

PETA activists protesting the use of coyote fur and duck down in Canada Goose products

As well as investing, activists were present outside both stock exchanges protesting the company – they wore coyote masks and carried signs saying ‘Trading in lives is bad for business,’ and ‘Indecent Public Offering.’ Canada Goose warned investors that animal rights were a business risk.

Also, last year they uploaded a graphic video to their Facebook page of a coyote in a the same trap that Canada Goose use. It has been viewed more than 16 million times and comes with a warning before you play it.

PETA have said that trapped coyote mothers have been known to attempt to chew off their own limbs to escape to get back to their cubs. Before the trappers find them, many animals die of infection, blood loss or are killed by predators. The ducks used for their down are alive when their feathers are plucked.

Canada Goose have responded to the backlash they have received from animal rights activists:

We understand and respect that some people think animal products should never be used in any consumer products, however we do not share that view. We are committed to providing full transparency about how we make our products, including the ethical sourcing and responsible use of animal products.

Protesters can disrupt sales at our stores, or use social media or other campaigns to sway public opinion against our products.

If any such activists are successful at either of these, our sales and results of operations may be adversely affected.