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The shopper journey is central to creating a highly engaging and emotional in-store environment that brings improved results at the Point-Of-Sale by using strategic touchpoints to tell the right story in the right attention zones.

Dirk Göbel, Managing Director Saatchi & Saatchi X Frankfurt

We've developed a range of free-to-use images based around the journey shoppers take when they're looking for seafood. This is a great way to help you identify which elements are right for each stage of your customers' path to purchase.

You can adapt these free-to-use images and tailor messaging to your store's brand values and tone of voice to maximise shopper awareness of your commitment to sustainability and create a more effective shopper experience.