2. Create An Engaging Subject Line: More than anything else, your newsletter’s subject line will determine whether it gets deleted, saved, or forwarded. Some examples:

3 Tips To Help Close 50% More Sales Leads

5 Crazy Things People Are Doing With Our Product

Prevent Cyber Attacks: 3 Things YOUR Business Needs To Do TODAY

How To Do A $49 Oil Change For Only $19

This Employee Lawsuit SHOULD Change The Way You Do Business

If you are having doubts on what to use for a subject line, run an A/B test on your top two subject lines.

3. Get It Professional Designed: If you want to give people a better brand experience, consider having your newsletter professionally designed. Remember, a newsletter design is a one-time cost since you can use it again by “copying it.”

4. Your Frequency: Weekly, bi-weekly or monthly is the ideal frequency for a newsletter (we recommend a bi-weekly frequency).

5. Send Time: I recommend a two-step approach to sending an e-newsletter:

Step 1: Send your newsletter on a Tuesday @ 8:30 AM.

Step 2: On Thursday night or Friday morning, make a list of the e-mail addresses that “did not open” Tuesday’s e-mail. After this list is created, resend Tuesday's e-mail to this list Friday @ 8:30 AM.

IMPORTANT: I have found Mondays are notoriously the worse day to send a mass e-mail campaign; therefore, avoid this day altogether.

6. Avoid Writing A Wall Of Text: A reader should be able to “scan” your newsletter. That said, use headlines, sub-headlines, bullet points as well as short and snappy sentences. If you need more room to tell a story, give a reader the option to a “Read More” hyperlink.