Our goal as business managers is to provide you with a financial plan for your future, as well as handle your current needs such as paying your bills and collecting your receivables. We take care of everything from cash flow, budget analysis, tax planning and compliance, and wealth management. Additionally, we can supervise your banking and credit relationships, find insurance coverage that’s best for you, assist with your medical claims, and can even help you secure a mortgage.

The financial decisions you make now can have an impact on you in the future. At ABMG, we can help guide you throughout your career to help you meet your financial goals and set up your long-term financial independence.

Case Study 1

Case Study 2

Case Study 3

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In 2004, New Balance Athletic Shoe Inc. was the third largest athletic shoe manufacturer in the US. With its unique set of philosophies that included an “endorsed by no one” stand, retention of 25% manufacturing in the US, and a middle-aged customer segment as its primary target customers, the company was the only company to grow during the stagnated shoe industry in the mid 1990s. Despite huge advertising expenses and celebrity endorsements from the major players such as NIKE, Reebok and Adidas, the company grew and gained market share in the highly competitive athletic shoe industry. This case discusses the survival and growth strategies adopted by New Balance.

The background of this case is set with the Beijing Olympic Games 2008 which were recently held in China. The case focuses on the multinationals’ sponsorship of the Games as a lucrative marketing opportunity to expand their reach in the Chinese market. The companies which became official sponsors of the Games faced protests by the Chinese masses due to human rights issues in Tibet, and the earthquake in Sichuan province in China. The main focus of the case is the contribution of sponsors towards the Olympics in Beijing, and the challenges faced by them in China due to the country’s domestic scenario. The case also highlights the aspect of ambush marketing which is a major problem for sponsors, and the steps taken by the Beijing Organising Committee for the Games to protect its official sponsors from ambushers.

Under Armour, the sports clothing and accessories company founded by Kevin Plank in 1996, made football t-shirts, designed to maintain body temperature and enhance performance of players. By 2006, the company had generated revenues of $467 million. In May 2008, Under Armour decided to extend into the sports footwear segment by launching performance training footwear and introduced innovative products in spite of the global economic downturn. This brought Under Armour into direct competition with leading players like Nike, Adidas and Reebok. In addition, Under Armour planned to tap markets like Europe and Asia. The company grew by 41% in 2007 compared to 53% in 2006. But, Under Armour’s penchant for innovation to weather the global economic downturn and sustain its growth, especially in the US remained to be seen.

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OUR MISSION

ABMG’s principle mission is to provide each and every client with a customized and comprehensive plan and information to provide the best possible solutions.

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EXPERIENCED

At Artist Business Management Group clients benefit from decades of services with Palomar Tax at your side for each step of the way.

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FREE CONSULTATION

Already have an advisor? No problem, we are always happy to take a second look and provide you with helpful insight. Give us a call today!

TRUST THE BEST

Succesful

We are results crazy. Ask any of our clients, we make sure your success is key

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Reliable

Rain or shine we show up to deliver. Let us be the rock in your financial success

flexible

We understand that your core focus should be on building your brand. We will remain flexible around your schedule

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Precise

We double and tripple check our numbers to make sure you get the most precise results, with optimal return

Accurate

We dot all our i's and cross all our t's. You can rest assured we won't miss a beat filing your paperwork.

Reviews

The experience with ABMG with exceptional. The accountant and staff were very professional, efficient, and helpful. Thank you, Larry and ABMG Team!

DENISE A

Recording Artist, Composer & Pianist

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You guys are the best. You keep me up to date and hep me with my tax issues immediately when they arise.

ROGER N

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I’m so grateful to Larry Lerner for his personal and professional guidance on my personal finances, taxes, and business. I have total trust that he is always looking out for my best interests and long term goals. I also appreciate that I can call him directly with any concerns or issues that I may have; he is very accessible and quick to find a solution for me. Thank you Larry!!

JOY K

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I have been a client for many years and have always been extremely pleased with the work of Larry Lerner and Artists Business Management–knowledgeable, efficient, helpful in every way–a true “10”.

SUZANNE R

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I’ve been going to Larry for years and he is awesome! Literally! Everyone in the office is professional and pleasant. No reason to dread going to your accountant when it’s ABMG! 🙂

Hana M.

CEO

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Larry is one of the most personable people I have met. Even though I’m only 38, he helped me lower my tax burden and showed me how I can best be ready to retire. He opened my eyes. I owe him my future and my children’s future.

Mary M

Marketing Director

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After having 3 business managers over the last 20 years, I can say that Larry is, by far, the best — the most skilled & knowledgable, the most professional, the most caring, the most detail-oriented, and the most financially beneficial for your personal & business accounts! I have referred 3 businesses to Larry and he has saved each of them thousands of dollars.