For viewers looking to watch the Super Bowl and don't have access to a TV, or stuck at work and want to sneak a glimpse of the game, U.S. viewers can watch the game on the FOX Sports website. Super Bowl XLVIII, which will be contested by the Denver Broncos and Seattle Seahawks, starts just a few minutes from now at the Metlife Stadium in East Rutherford, New Jersey.

Providing an online stream is a great decision by FOX Sports, as the broadcaster will still be able to cash in on viewers - the stream requires bandwidth and infrastructure - but with 30-second TV spots that cost near $4 million, everyone seemingly wins here.