Strategic Overview of the North American Microelectric Vehicles Market

This study presents strategic overview of North American microelectric vehicles market. It introduces and analyses the low-speed vehicles (LSVs), an entirely new emerging class of medium-speed vehicles (MSVs) and A-segments comprising microelectric vehicles market. It also presents an overview of vehicle segmentation, OEMs, market size, roadmaps, regulatory requirements, model profiling, and demand-supply analysis. It also presents the market drivers, restraints, and trends impacting the market. Market engineering dynamics including scenario analysis, market share analysis, and chassis design strategies is also discussed. It concludes with recommendations including potential target end-users to drive sales.

Key Highlights:

- The MSV segment is positioned between the LSV segment and A-Segment (Basic). Two key MSV models recently announced for launch are the Tomberlin Anvil (E-motion) and RevolutionUSA EV Noble.- Thirty-four new base models will be introduced in the next three years, taking the total microelectric vehicles models count in North America to above 150.- Many North America Original Equipment Manufacturers (OEMs), including two of the three largest manufacturers,plan
to enter the LSV segment. The European and Asian OEMs in North America plan to enter the A-segment largelythrough launches before 2013.- A comparison of microelectric vehicles chassis design cannot be drawn because each announced microelectric vehicle is designed for a specific purpose. For example, the CT&T model is designed for city application, whereas the Tomberlin models are designed for light commercial applications.- OEMs could start using existing A-segment vehicle platforms to build MSVs, which would reduce motor power and achieve cost reduction from the utilization of carry-over parts.
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