Kris Duggan

BetterWorks - CEO

Kris Duggan is the CEO and Co-Founder of BetterWorks, an enterprise goals platform trusted by high performing companies to engage, empower and cross-functionally align their workforces. By applying Goal ScienceTM thinking, BetterWorks drives companies to become operationally excellent and provides powerful insights about how work gets done.

Prior to BetterWorks, Kris was the founding CEO of Badgeville, which provides gamification and social engagement solutions to help companies influence and measure user behavior. He led Badgeville from its bootstrap phase in 2010 to become one of the fastest growing enterprise software companies in under three years, raising $40M across three rounds of funding. He remains on the board of directors at Badgeville, and is an advisor for Alchemist Accelerator, Palantir, Addepar and RelateIQ. Kris is also an adjunct professor at Singularity University. Prior to Badgeville, he held sales leadership roles at Socialtext and WebEx.

The motivation behind BetterWorks began as Kris spoke with hundreds of Fortune 1000 leaders and discovered they shared similar frustrations around how to align goals across their enterprises and make sure they ladder up to overarching objectives. Those conversations, coupled with his personal experience implementing and scaling a goal-setting system during explosive growth at Badgeville, inspired Kris to pursue BetterWorks along with Co-Founders Di Wu and Paul Reeves.

Kris has a master’s degree in business administration from the University of California, Irvine. He received a patent for customizable reward systems in 2011, and wrote and published “Business Gamification For Dummies” in 2013. Kris is a frequent speaker on the topics of engagement, employee performance and collaboration. He currently resides in Palo Alto with his wife and two sons.