In order to remove the fear of some thoughtless crime that’s going through your audience’s collective brain, you must first understand who these people are, what they’re looking for, and why do they want your Affiliate Guide in the first place.

This is how you create the best converting landing pages!

Get it?

No?

No worries!

I’m gonna go over it into detail right now so you can get to understand how to create top landing pages.

Affiliate Landing Page: How to Identify Your Audience

We all know everyone is a special little gem.

Everyone is different.

In this industry, we must not only know this but adapt our landing page strategy accordingly.

Success is gonna come your way if and when you effectively know your audience’s inner needs and desperate desires.

What do they really want?

Once you find that out, after an intensive study and analysis of your audience, you’ll become able to better cater a simple landing page that answers the user’s needs.

People wanna be happy.

They don’t have something.

They want what they don’t have.

Find out what your audience are in lack of, understand how to create an appealing landing page after a thorough analysis of your market, give your audience exactly what they need, and I’m sure you’ll get those awesome conversions.

Did you study your audience to be able to create effective landing pages?

Do you know the numbers, stats, and have all the wealth of data needed to target your campaign to those specific customers who shall definitely convert?

Have you made your visitors get a glimpse of how awesomely fantastic their life is gonna be once they get to your offer?

Then you’ll be getting more conversions than it’s even possible.

Want more info on buyer personas so that you can identify your target audience like a pro?

How to Analyze Traffic Coming from a Landing Page

You’ve learned how to have a complete grasp of your audience, what they want, how to build the perfect landing page that gets conversions, etc.

You have copy tricks and know everything you need to succeed!

But how to know if the deal is paying up?

How to measure the success of a landing page in affiliate marketing?

You take a look at three cool metrics that you should ALWAYS bear in mind when creating a landing page:

Time on Page

Bounce Rate

Conversion Rate

Time on Page

You probably know that Google Analytics can only record the time spent on a page if the user happens to move on to another page on the same specific website.

Meaning?

If a visitor reaches your landing page, stays there for a while, actually completes a desired goal on the said page, and then leaves the site, Google Analytics will actually record that particular time spent on page as a disappointing 0:00.

This means you can’t trust Google Analytics when it comes to ascertaining the Time on Page.

This way, you’ll be able to record when a visitor is on a page, since the code triggers every 10 seconds.

What does this mean?

Instead of having Google Analytics give you an inaccurate idea of your landing page’s Time on Page, you’ll get a super accurate result that measures engagement like nothing else.

Bounce Rate

Let’s say a huge number of humans visit your landing page.

That’s great!

Even so, let’s pretend that 90% of them visit and BOUNCE right away, frightened to the core.

Bad news, am I right?

Indeed!

Bounce Rate is a spectacularly important metric you’d be a fool to overlook.

It allows you to understand that your landing page – which was supposed to take the audience’s desires into account and also be super appealing – is not that appealing and therefore completely fails to do what it was meant to.

Wrong!

Here’s what you don’t know:

Sometimes, the Bounce Rate can be inaccurate.

Why?

Because it doesn’t truly distinguish a user who came to the page and bounced right away from that other user who encountered the landing page, stayed for a while, analyzed the proposition, and left.

If a user comes to the landing page and spends several minutes analyzing, then we have a great sign.

Your landing page may not be the bee’s knees but it somehow managed to hold the user’s attention for a while.

How to make sure you get an accurate Bounce Rate?

One that separates the pogo sticker from the guy who comes in and stays for a while?

You determine a minimum amount, that’s how.

It’s a minimum number of minutes a specific user spends trapped in your landing page before actually converting.

Let’s say that most of your conversions happen only three and a half minutes after the user gets to your landing page.

These visits – which would have been considered bounces and would have negatively affected your Bounce Rate – will cease to be.

Want a special trick to help you calibrate this metric for you to get a super accurate Bounce Rate that clearly helps you understand how you’re doing in landing page land?

Don’t Use Too Many Plugins

It seems harsh to say we need to divest ourselves of these handy little helpers but it must be done.

Try to do a complete overhaul and make a decision:

Important plugins stay, irrelevant plugins have gotta go.

Optimize CSS Delivery

What’s CSS?

It basically holds the requirements of style of a given page.

Normally, websites will access this info either through an external file which will actually load before your page has effectively rendered, or inline, which means it’s efficiently inserted in the HTML document.

Which style should you go for?

External style!

Why?

It not only reduces the size of your code but also creates a lower number of code duplications.

Landing Page Examples

Ready to check some awesome examples of landing pages?

The people who’ve created them were able to understand some of the points I’ve explained to you above.

Let’s check these examples of landing pages!

This landing page was created by Uber.

What’s great about it?

Its simplicity.

Notice how you can easily get to understand the actions you must undertake.

You can either register to be a driver or a rider.

Easy, fast, and to-the-point!

Shopify never plays around.

Check how these guys start by establishing their street cred and authority:

They tell you they’re trusted by half a million businesses all over God’s green earth.

They’re also able to quickly let you know where to insert your email!

Simple, right?

HubSpot has some master landing page creators, am I right?

The CTA is straight-to-the-point and, after you click it, you’ll find the following image:

What happens if the user fails to click the CTA?

When they scroll down, a CTA button appears at the top!

It’s another CTA just to make sure you click!

Awesome and efficient!

Conclusion

“What are landing pages?”

Now you know!

You got the tools to create a hyper responsive landing page, becoming able to come up with appealing landing page designs every single day.

I taught you how to create the best landing pages for WordPress and also how to go for custom landing pages like a pro.

You know the different types of landing pages.

You know your goal and have studied your audience.

You even know how to check the right metrics to analyze your traffic.

You’ve spied and performed split testing.

Now, what?

Explore the tools I gave you, launch your landing page, understand how to fully grasp the metrics found on Google Analytics and Google’s Event Tracking API, spy on your competitors, split test, read about landing page best practices.