CRM was dead, long live CRM

CRM was never dead. It always existed, but we didn’t realize it. My dentsist’s software sends me a friendly letter every 12 months to inform me that it’s time to come for a new annual check-up. I haven’t seen a 100.000 € CRM software do that – probably it has more to do with common sense than with technology.

As Lemarco is quite successful with content creation, we thought it’s time to give a boost to CRM success stories: where are those great CRM success stories out there? If you don’t have one, time to write one now!