GE, Barbarians, Ladytron Member Collaborate to Make Freight Logistics Interesting

In an attempt to “artistically demonstrate the complexity involved in the tightly-orchestrated intermodal process that is required to move goods,” GE and Barbarian Group collaborated with Reuben Wu, of British band Ladytron, to create a new music video (of sorts) called “Over 2 Million Containers, 2000 Routes.”

To create the music for the video, Wu integrated organic terminal sounds from CSX Intermodal Terminal in North Baltimore, Ohio with original instrumentation. The video takes the terminal sounds and original music, and creates a natural fit for the them “synchronized against key moments in the intermodal process.” This may all sound very complicated and clinical, but the video succeeds at making this process appealing, giving the viewer an idea of all the complexity that goes into the “tightly-orchestrated intermodal process” in a way that is actually enjoyable.

It’s an interesting and unique way to offer people a view of a key hub in the largest railroad in the eastern United States. Without the unusual approach, you couldn’t really explain something like freight logistics without causing all kinds of migraines. But thanks to Reuben Wu, G.E. found a way to make it palatable. Now let us never talk of freight logistics again.

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