“Bermuda now attracts a visitor who is younger and more adventurous and we believe that creates new business opportunities for Bermudian entrepreneurs. The Rail Trail is one of those opportunities — it’s an underutilized asset with tremendous potential in the tourism economy.”

The BTA will follow up with a second Rail Trail event in November in the west end. The event times in March and November are strategically positioned to be in the shoulder season of the tourism calendar, the time frame the BTA is trying to beef up the island’s credentials as a year-round destination.