According to Crosshairs, it will be creating extensive digital buzz for Oysters Beach that will lead to footfalls and offer instant brand connect. For Spunk, Crosshairs will be organising special bloggers campaigns, videos with well-known choreographers and other engagements with audience as part of its social media exercise. Crosshairs will also promote Les Petits and Cherubs.

As part of its digital promotions, Crosshairs will be leveraging the brand and create interesting conversations in this unexplored territory.