Spotted! Need For Speed hands out parking tickets

To promote the new Aaron Paul-starring film Need For Speed, the film’s distributor, Disney, teamed up Simon Pure Marketing to issue parking tickets to potential movie-goers.

Thousands of realistic looking tickets were distributed between Friday March 7 and Sunday March 9 in Toronto, Montreal, Vancouver, Calgary, Edmonton and Ottawa. Tickets were designed specifically to match the actual parking tickets in each city they were distributed, and were placed on the windshields of cars parked near movie theatres, sporting events and nightlife destinations, leading drivers to think they’d actually be ticketed. Upon closer inspection, the ticket asks drivers to take a picture and post it to Twitter or Instagram with the hashtag #NFSticket for a chance to win advanced screening passes and other prizes.