The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords …

Off page SEO refers to the strategies performed outside of your website that can be used to improve your search engine rankings. When someone mentions off page SEO, they are generally referring to link-building or techniques that provide your website with some kind of coverage or exposure. Doing so could …

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a …

Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions …

Make sure the article is easy to read, even to those who are new to the topic. Articles that are easy to read will result in less bounce rates and higher conversion rates. For advanced users, the information an analytics package provides,
combined with data from your server log files …

The day may come when links are less important to rankings, but that day hasn’t arrived yet. The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in …

Search engine optimisation (SEO) refers to the efforts required to ensure your website is discoverable by search engines and in turn, your target customers. The better optimised your website is for search engines like Google, the greater chance you have of ranking for keywords or search queries that your customers …

A large part of the search engine optimization process starts with focus: what is your website about? You have to focus on what we sometimes call ‘top tasks’. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on …

Using structured data, you can serve Google your address details in the most convenient way. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google. When it comes to writing effective SEO …

Don’t let ego fuel your obsession with keyword rankings. And remember that your personal search experience is not necessarily what your prospective customers see. When it comes to long-term SEO strategies, there are so many tactics to consider. Niche directories and directories attached to informative websites for a specific …

Google doesn’t want to deliver you “results” anymore, they want to deliver answers.
And the best answers don’t come from content farms, they come from websites that
are crafted with their visitors -- human beings -- in mind. The best way to get backlinks from other blogs and from social …

SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you …

SEO marketing can be a very powerful tool for generating massive passive traffic. But if you use it incorrectly, you’ll end up doing more harm than benefit. Over-optimization is proof that there can sometimes be too much of a good thing. Improving your ranking for certain online keywords is …

Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. For those of you wondering, “index” is another name for the database used by a search engine. So “to index” a page …

User experience is important to search engines and one way they determine this is based on how easy it is to get around the site or the navigation. Use 3-4 internal links on each page, but make sure they are incorporated naturally within the body of the text. Don’t …