Street Savings Integrates with VeriFone PAYware Connect & PAYMEDIA

April 19, 2012

Street Savings Integrates with VeriFone PAYware Connect & PAYMEDIA

April 17, 2012 (Orange, CA) – Street Savings, a leading provider of mobile marketing and engagement solutions, announced today that it has integrated its Mobile Coupons and Rewards products with VeriFone’s PAYware Connect intelligent gateway services. The integration enables small and medium sized businesses to build better customer relationships, which can now begin at the point of sale and continue to on-the-go customers anywhere.

Street Savings joins a select group utilizing the PAYware Connect gateway and PAYMEDIA services to integrate mobile coupons and loyalty with payment processing services. PAYMEDIA builds on VeriFone’s PAYware Connect intelligent gateway services to integrate traditional payment with nontraditional payment-enabled media such as digital coupons, loyalty programs and proximity payment based services that accommodate consumer mobile phones. It is fully encrypted with end-to-end security and tokenization to reduce risk and prevent fraud and misuse ensuring a welcoming peace of mind.

Businesses gain a new method for communicating with customers based on events, transaction history, weather and other factors. Customers can opt-in to value-added, ongoing communication from their favorite merchants by simply providing their mobile phone number at the point of sale.

Street Savings’ Mobile Coupons and Rewards were designed from the start to tie into the credit card devices and point of sale (POS) equipment already present on merchant countertops. PAYMEDIA is expanding the role payment can play beyond processing.

“We recognize that the payment transaction, regardless of where or how it occurs, can play an increasingly important role. Working with VeriFone, we’re delivering exciting, new ways for businesses to create customer loyalty and increase sales,” said Chas Ramer, CEO for Street Savings.

About

The MMA’s mission is to enable marketers to drive innovation and enduring business value in an increasingly dynamic and mobile connected world. Comprised of over 800-member companies globally and 14 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI; and to advocate for mobile marketers.