Responsive Web Design

The first impression that your business makes these days is likely to be on a smartphone or tablet. If you want to engage that potential client, your website must be legible and easy to use on a mobile device. And it’s not just customers who want to use mobile-friendly websites: Google wants your website to be mobile-friendly as they aim to serve pages that give users the best experience possible.

In years gone by, businesses would create multiple websites: one for desktop viewers, and another for “mobile”. This meant that two completely different websites had to be architected, graphically designed, built and maintained. But these days, mobile (and much larger) devices account for an astonishing variety of screen sizes and aspect ratios. There are far more permutations than just “mobile” and “not mobile”. So how can all these devices best be served?

The modern answer to this web design dilemma is responsive design. The idea is to create a website that responds to each user’s device in an optimal manner, while still keeping your website’s information all in a single place. Responsive design is fast becoming the standard across the web. The idea is to create the best possible viewing and usage experience for each type of device: smartphone, tablet, laptop, desktop, web tv, etc.

The Responsiveness “Test”

Most CEOs and business owners have no idea whether their company’s website is “responsive”. However, responsiveness is really a simple test that you can perform right now. When you look at your company’s site on your smartphone or tablet, is it hard to read? Can someone actually take action without having to zoom in on the images and text (and then do a lot of scrolling)?

Of course, there are many factors involved with mobile friendliness and usability including the speed at which the content is delivered, Mobile friendliness/usability is becoming a key factor in ranking on Google. How does your current website stack up on mobile devices?

What Is Boomcycle?

Boomcycle is a San Ramon, California technology consulting and custom software solutions provider. We enjoy stable, long-term relationships with dozens of highly-skilled and experienced technology business experts, software engineers, project managers, web designers and software architects throughout the United States.