Up in lights in Times Square

The Reuters billboards in Times Square at 43rd Street were made available to the The New York State Association of Independent Schools for no charge by one of the organization’s strategic partners on May 23.

For this project, NYSAIS and Kevin Ramsey, communications director of Trinity School, created a short video slideshow featuring images from NYSAIS accredited schools, and illustrating the following themes: artistic, athletic, global, diverse, rigorous, mathematic, scientific, supportive, joyful, and unique, among others. MMS submitted 15 photographs taken by photographer Sharon Schuur, and one was selected. The video can be viewed here.

According to NYSAIS, Times Square advertising can expect nearly 1.5 million impressions each day. MMS is excited to be part of the organization’s message about the value of independent school education.