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Want a snapshot of U.S. media habits? Broadcast TV is for Geezers. Cable is for kids. Magazines are for women/girls. DVDs are for teens and college kids. CDs are for suburbanites. Music downloads are for the hip-hop crowd. And Box Office Movies are for the young and old with a big donut hole in the middle.

Recent Articles

I went to the Starbucks yesterday, one housed in my local Ingles grocery store, and a nice young women in a non-descript polo shirt came to serve me. I was looking for an Ingles logo on the shirt, but didn’t see one. Within a minute another woman walked into the Starbucks retail space with a […]

As a brand planner, whose primary concern is developing master brand strategy, my discovery phase is all about finding the right claim and the three most motivating proof planks supporting that claim. This claim and proof framework is perhaps the simplest most easy to understand means by which to build a brand. Claim and proof […]

I’m working on an assignment that has me reading a child development text by a PhD and clinician who also happen to be parents. The text delves into brain function. Fellow brand planner and friend Megan Kent has built up a great practice mapping the brain to preference and emotional attachments to brands. Check her […]

I was reading a recipe this weekend for chick pea chili (don’t judge) and decided right off the bat I’d never make it. Not for the chick peas, not for the drive to the grocery store(s), but for the over complication of ingredients. I favor minimalism in my cooking. It’s easier to taste a few […]

We remember beauty. We remember new. We remember rich. We remember melody. We remember funny. We remember nature. We remember poetry. We remember pain. We remember educators. We remember warmth. We remember charity. We remember happy. We remember love. We remember triumph. These are the things we remember. These are the things consumers remember. (I […]

Brand strategy is an organizing principle that gives brand managers a “go-no go” guide for product, experience and messaging. It makes branding easy. Nicholas Kristof in the NYT today was talking about the social entrepreneurs attending Davos and how refreshing they were to have around. He was poo-pooing consumerists who are all about the money. […]

Anthony Noto was just names CEO of SoFi, the online banking lender. Mr. Noto came to my attention when named chief marketing officer of Twitter – with nary a marketing bone in his body. He was hired as Twitter’s CFO, then slid over into marketing side of the house (two hats) after spending time at […]