How EvenHeat started their logo design journey

Company name

Overview

EvenHeat & Cooling is here for 3 reasons: Comfort, Efficiency, and Savings. Hundreds of thousands of households in the Northeast (and across America) burn pellets, wood, or propane via a fireplace or stand-alone insert. (instead of oil, nat. gas, or electric heat) It's cheaper and greener BUT these units do NOT evenly distribute the heat throughout the entire home. So, you get the living area 'zone' nice and toasty warm (often too warm) and your other floors, or bedrooms remain really cold where the homeowner has to supplement the heat and then you are literally losing ALL of your savings! Boooooo!

Our engineer friend, a co-founder, devised a super efficient system that re-distributes the excess heat into the rooms that sorely need it. It's whisper quiet, super efficient, and leaves your entire home with a nice "Even Heat".

We are bringing this solution to market at 1/5th to 1/7th the price of a typical 'central' solution and it's way more efficient to boot.

The kicker is, I turned my system on at the beginning of summer, and it helps keep the entire home much, much cooler in the summer time as well because it's moving air, and keeps the home far less humid and way more comfortable. So, it's primarily a winter heating solution, yet it has great benefit in the summer time as well!

Tell us a bit about who you are and the people you reach

We are a Connecticut (New England, US) based company. Our target is pretty exact. Homeowners in the CT region who already own pellet stoves, wood burning stoves, or propane stove inserts and use them as their main source of heating.

Demographically speaking - both men and women, middle class (as an upper class consumer would most likely already own a 'central' heating and cooling system), age range from the mid 20's into upper 60's.

Anyone who loves value and simple solutions that do the job and cost thousands and thousands less than what is already out there! That's our target!

Requirements

We only have a few 'ideas' we'd like to see tried:

We know we want the 'EvenHeat' part to be much more prevalent when compared to the "& cooling" part as this is primarily a winter heating solution that happens to have summer cooling benefits as well.

We would like to see a play on the 'EH' being the much bigger letters as well in the logo, perhaps the monogram style (initials) would work well.

We'd like to convey the feeling of comfort, warmth and equilibrium through color and design - you are the pros so dazzle us!

This is a 'home' solution, but don't feel as if you HAVE to put yourself in the box of using a home image of any kind, it is not a requirement.

Please see the attached file for the 'Calgary Flames' symbol... We love the color scheme but we think the flames are too 'wild' and uncontrolled. If you are to use flames, something cleaner and more modern would do better. Also, feel free to try other color schemes as well, only a suggestion and we come to you for the answers!

You guys and gals are awesome and your participation is TRULY appreciated. We will give each entry the time it deserves, thank you!