This is the reason why I continue to go back to Apple with my money and trust. The company chooses to take a holistic view of the experience of ownership.

“If you genuinely have a concern for humanity, you will be preoccupied with trying to understand the implications, the consequences of creating something that hasn’t existed before. I think it’s part of the culture at Apple to believe that there is a responsibility that doesn’t end when you ship a product.” As he speaks, his face rearranges itself into a troubled frown.“It keeps me awake.”