How do you choose a name for your business or blog? It’s one of the most important choices with regard to your branding. And it’s like naming your baby. Except there’s no Business Baby Name Book to rely on. And in fact, the best business name is one that...

The first part of your logo — and perhaps the only part — is the font or fonts you use to spell out your business’ name. And just like a professional handwriting analyst can tell things about your personality by the way you sign your name, your...

Just as typography tells a story and elicits certain meanings in our subconscious, so too does color. Your business and brand should have at least one color (possibly two or three) that you use on EVERY marketing piece, starting with your logo. Visit...

Why do you need a tagline? For lots of reasons — the best reason is that it functions as shorthand for communicating who you are, what you stand for, and the benefit you offer. With that in mind, here are a few principles for success: Keep your ideal customer in...