Search form

Produce for Kids employs new agency for campaigns

Produce for Kids is enlisting a communications firm to help spread the word about its programs to improve children’s nutrition.

The Orlando, Fla.-based organization is employing the New York-based Child’s Play Communications public relations firm. Child’s Play connects companies with mothers, according to a news release.

The agency plans to handle Produce for Kids’ 10th anniversary campaign, Get Healthy, Give Hope, and use traditional media, blogs and social media.

Child’s Play plans to send visitor traffic to www.produceforkids.com, a resource designed to educate people about healthy family meal planning and plans to boost consumer awareness of the group’s campaign. Child’s Play plans to take advantage of its relationships with other clients to develop family-focused events to capture consumer interest, according to the release.

“Child’s Play Communications provides us with direct access to moms and families,” Kim Avola, Produce for Kids’ vice president, said in the release. “As moms are the key decision makers about their family’s nutrition and meal preparation, the agency was our top choice.”

Topics:

Related Articles

About the Author:

Doug Ohlemeier

Doug Ohlemeier, who has written for The Packer since 2001, serves as eastern editor, a position he has held since August 2006. He started at The Packer as a staff writer after working for nearly a decade in commodity promotion at the Kansas Wheat Commission, where he was a marketing specialist.
Doug worked in radio and television news writing, producing and reporting for seven years in Texas, Missouri and Nebraska.
He graduated from Oklahoma State University, Stillwater, in 1984, with a bachelor of science degree in broadcast journalism and a minor in history. He earned a master’s in corporate communications from the University of Kansas, Lawrence, in 1991. In college, he served as a news editor of the daily O’Collegian newspaper and interned in radio and television news departments.