Used

2000 Hyundai Accent - Page 1 Review

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Turning the auto industry on its tail by offering the best warranty deal on
wheels, Hyundai has managed to get our attention once again. So has the person
brave enough to head up a Korean company in the United States, a gent with the
name of Finnbar O'Neill, Hyundai’s president for the past year.

The reputation of Hyundai cars suffered public floggings in the early 1990s
due to quality problems, and sales spiraled downward. Heavy rebates were
offered, which angered dealers. In addition, the factory was turning out cars in
colors no one ordered or wanted to buy and adding options willy-nilly.

Today, Hyundai is experiencing one of the fastest turnarounds and restoration
of consumer confidence in recent history. How? By strict quality control, better
marketing campaigns, re-examination of its target markets, and that generous
10-year, 100,000-mile powertrain warranty and bumper-to-bumper coverage for five
years or 60,000 miles.

Back in the bad times, dealers were selling fewer than 10 Hyundais a month;
today, it's closer to 100 a month and increasing. Sales are up 68 percent, and
by the end of December, more than 160,000 units will have been sold this year.

In America, Hyundai is considered a tiny company that sells budget-priced
cars. But back home in Seoul, Hyundai is one of the world's biggest and most
diversified business organizations, including operating the largest automobile
manufacturing company on the planet and selling its models in 190 countries.

In spite of its size, Hyundai makes small cars for the United States. Its
lineup is limited to subcompacts and compacts, with just one midsize model. The
company isn't even getting into the phenomenally successful sport-utility
segment until the spring. But dealers are scrambling now to get the 2000 models
on their showroom floors.

Hyundai's new message has caught fire faster than anyone anticipated, and by
the end of next year, more than 500 dealerships will be selling Hyundai sedans,
hatchbacks and SUVs.

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