Apple Relaunches iPhone 4 In India

Jan 23 2014

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January 23: In a bid to take-on competition and tap the price-sensitive market of Indian users shifting to smartphones, Apple has relaunched the iPhone 4 in India at Rs.22,500. The price slash is a drop of over Rs.4,000. Priya Sheth tells you why is Apple slashing prices and how does it fit in its overall strategy.