Red
Bull

Red Bull is an energy drink sold by
Austrian Red Bull GmbH, created in 1987 by the Austrian
entrepreneur Dietrich Mateschitz, in partnership
with Thai businessman Chaleo Yoovidhya, inventor
of an earlier energy drink that had been popular
in Thailand. In terms of market share, Red Bull
is the most popular energy drink in the world, with
4.5 billion cans sold each year.

Mateschitz was inspired by a preexisting energy
drink called Krating Daeng, which was first invented
and sold in Thailand. He took this idea, and to
suit the tastes of Westerners, modified the ingredients,
and founded Austrian Red Bull GmbH in partnership
with Chaleo Yoovidhya. In Thai daeng means red,
and krating is the reddish brown bovine, gaur, an
animal slightly larger than the bison. Red Bull
is sold in a tall and slim blue-silver can; in Thailand
and in some parts of Asia it is sold in a wider
gold can with the name of Krating Daeng or Red Bull
Classic.[6] Both are different products produced
separately.

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