Rod Beckham noticed his daughter's incredibily goofy selfie session taking place in the back seat of his car and like any good father proceeded to film it for later internet humiliation -- cuz that's what one does in 2014.

Nevermind that the dad is filming with his cell phone while driving, and his daughter isn't wearing a seatbelt, the focus here is her unceasing snapping of selfies. Would it be too much to ask for a quick slam of the car brakes to briefly interrupt the narcissism taking place? Maybe that's a little harsh, but this video has a striking similarity to a National Geographic special I saw once.