Caleb’s Kola: Pepsi’s New Craft Soda

The soda is named after Caleb Bradham, the pharmacist from North Carolina who is credited for creating the original Pepsi formula back in the 1890s. The ingredients for the cola are simple: cane sugar, kola nut extract, and a unique blend of spices. According to the soda’s official website, it will have 100 calories with 29 grams of sugar per each 10 ounce bottle.

PepsiCo is marketing the soda as a “craft soda” and their target audience seems to be millennials: their site is flooded with hastags such as #craft, #mixology, and #honorincraft.

It will soon be available at the following selected Costco locations: New York, Maryland, Washington D.C., and Virginia. They have also stated plans for a wider distribution in the future. Price may vary by location.