You’re Wasting a Large Chunk of Your Dental Marketing Budget

Let’s say you bought a membership to a fitness club that advertised fast results. And then after working out for several months, you discovered that they couldn’t deliver what they promised. You’d feel like you wasted a lot of your money, wouldn’t you? I mean, you could still continue working out, but you’re not going to get everything you expected. It’s the same with your dental marketing. You’re almost certainly wasting a lot of your hard-earned marketing dollars even if you don’t realize it. I’ll be back after the break to tell you how to get everything you deserve. Stay tuned.

– Thanks for watching the Patient Attraction Podcast™.

– I’m Colin Receveur.

– Dentists typically don’t have a good way to measure value for the marketing money they pay out.

– Even if they feel like they’re getting enough new patients, they don’t know for sure whether they’re getting all the new patients they could be.

– They also don’t know which marketing channel is returning the most new patients, or the best new patients.

– Mos t dental practices rely on patient self-report to try to learn how their marketing is performing.

– But there’s a lot of research that says that’s a bad idea.

– Patients are usually wrong when they try to recall what ad or promo influenced them to pick up the phone.

– And trying to fine-tune your marketing based on false reports is a bad idea.

– The bottom line is that almost all dentists are wasting a large chunk of their marketing dollars.

– And that’s no way to run a business.

– You and your staff work too hard for the money you spend to attract more patients.