FW Cleaning Services Brings the Fair Way of Cleaning to Torrance with Signpost’s Automatic Re-marketing

Signpost works with thousands of small and medium sized local businesses across the country that each have their own story. We will share them here on our blog. This post reviews the story of FW Cleaning Service in Torrance, CA.

1. Tell us a little bit about FW Cleaning Service.

FW Cleaning Service opened its doors in 2005 as a carpet cleaning service. What was unique about us at the time was that were one of the first cleaning companies to offer carpet cleaning at a flat rate. Other carpet cleaners would give you quote after advertising a really low price, measure the actual carpet, and then tack on extra charges. It was typical to end up paying 10x more than what you were initially quoted.

We advertise the price that you’re going to pay over the phone and not a penny more. And after a ton of requests to expand our services to other areas of cleaning, we now offer House Cleaning, Window Cleaning, and Commercial Janitorial Services.

2. What does FW Mean?

FW means fair way. Everything is done in the light of day. We don’t quote low prices if that’s not the price you’re going to pay. If there’s a mistake or you aren’t happy, we’re gonna make it right. We are going to do everything the fair way.

3. How do you promote your services?

As a cleaning service, the most important thing for us when we look at a marketing service is the response. Whether it’s an email, a click on a webpage, or a phone call, we want some kind of response that lets us know there is life in that marketing.

In the past we relied mostly on print advertising, with some email and direct call marketing campaigns. Local newspapers and magazines worked fairly well – we even won “Best House Cleaning Company” in our local newspaper twice! The award was based on reader votes and feedback so we were quite proud of those achievements. Direct calling on the other hand didn’t perform very well, we ended up finding that most people simply weren’t home for it to be effective.

4. How does Signpost fit your marketing strategy?

With Signpost, there were so many benefits for such a low price. Social media marketing, reviews, and automated emails to name a few. Everything is track-able, everything is plug and play, and it wasn’t a lot of work after the initial set-up which was perfect for us.

We’ve noticed people calling and mentioning our promotion that we are offering through Signpost. People started emailing us back in response to the automated emails that we sent out. Every type of marketing that Signpost is doing is also working.

In addition, the cost per acquisition of clients with Signpost has been the best one we’ve had so far and it’s the most effective. With the type of clients we get from Signpost and the longevity of those clients, it has definitely produced the highest return-on-investment.

5. At Signpost, one of our core values is “Signpost fights for small businesses.” How have you experienced this so far?

Everyone is very friendly. Whenever I needed to change one of my promotions I got a response right away. Unlike a lot of other companies, it wasn’t like once you got my business you forgot about me. And anytime my account manager changed, the new one would give me a call which I really appreciated. I wasn’t just a number, someone remembered that I was a client.