And so began La Alemana and thus continues until today, with the same spirit in every corner of its rooms. Always offering high quality products to our customers. We invite you to share with us a bit of history of one of the most iconic breweries Madrid.

Old facade

La Alemana was opened on March 20th, 1904.

A group of German manufacturers decided to open in Madrid - in the then number 7 of Plaza de Santa Ana which for some years was renamed Prince Alfonso - a bar exclusively devoted to tasting beer, with a décor that has remained virtually unchanged up to date although long ago had gone the Prussian fireplace and large Bavarian mirror that adorned the walls in the early years.

El primer anuncio de La Alemana

By then, the newly opened brewery was advertised for Easter that year as “a place to taste salmon, shrimp, anchovies and sardines paste sandwiches" all well served with El Aguila beer (Diario El Imparcial, March 30th 1904).

Ramón González Peláez

The first tenancy contract from June 1924

En 1924, Ramón González Peláez - a native from the North of Spain region of Asturias and who very young had moved to Madrid for working in different restaurants and bars in Paseo de La Florida - took over La Alemana thus starting the family business, where after two generations we continue to serve our customers with the hope of keeping it as a reference in the classic places of Madrid.

Here you can see the first tenancy contract from June 1924.

It is in 1929 when the first logo registration of La Aleman is carried out in the Registry of Intellectual Property.

You can see in the original document its current condition after surviving a small fire.

La Alemana, a meeting of bullfighters and intellectuals

The Bienvenida's

With Grandfather Ramón conducting La Alemana, followed by his children Pepe, Conchita and Ramón and grandchildren up to date, the brewery has gone through very different quirks and has witnessed the comes and goes and livings of many celebrities.

Very famous authors gathered here, people such as Valle Inclán, Jardiel, the Paso family, oVíctor de la Serna, comedians as María Guerrero or Rivelles, and especially the world of bullfighting made La Alemana their main headquarters - not in vain the patriarch Ramón González was a great lover of bullfighting and protector and friend of Cagancho, Rafael El Gallo, Diego Puerta and the Bienvenida and especially the Dominguines sagas .

Ava Gardner was another frequent visitor during the 15 years she lived in Madrid, between 1952 and 1967, attracted by her romance with Luis Miguel Dominguín, but also ended up coming alone during the last years of her stay in Madrid (Inés Vila. El País, August 23rd 2011).

In the ninety-fifties the American author and Nobel laureate Ernest Hemingway - who had previously been in Spain in 1937 and 1938 as a correspondent during the Civil War- returned to Spain, especially to Madrid attracted above all by bullfights.

Of course - how could it be less? - he was also a frequent visitor of La Alemana, a favorite place for having a beer sitting on the table next to the window.

Hemingway himself recalls it in an article published in September 1960 in Life magazine as "agood place to drink beer and coffee," and who also shared a table and drinks with "the most beautiful woman in the world" and Luis Miguel Dominguín.