New Google SEO Rules – Part 3 Link Building Myths

Back to our regularly scheduled programming. If you have not been following this series of blog posts, we are focusing on the way SEO is changing and how to stay ahead of the curve. This post is focused on link building, so lets jump right to it.

Link Building

Traditional link building depending on what school of SEO you graduated from involved a series of meticulous tasks to get back links from websites that were relevant to your niche or market. The higher the PR/DR, the more contextual back links you got usually meant more link juice, however that is not exactly the case nowadays. With the constant refreshing of the Panda and Penguin updates you need a much more strategic approach to link building. One of the secrets to some of the most effective SEO gurus is very simple but easy to forget if you get into habits. The secret is keep it natural, this means if you do go out and build back-links which Google actually doesn’t like you to do; you should build them in a natural way. How do you do this you may ask, well the best and most natural links most always comes from truly interested readers who find your content so helpful or informative that they want to share it with someone else. So again a lot of link building goes back to writing good content, this is especially true if you are trying to do guest blogging.

SEO Link Building Technique 1

Social back links are some of the most effective back-links you can build, the reason why is because you achieve two things at once. One being you provide social buzz immediately, which helps you rank as every algorithm is using this as a branding metric that is infused with the ranking algorithm. The other thing you achieve is the back links generated by those who start to share it via their social networks, and people who site it in blog posts, forums, etc.

Back Linking Technique 2

Another technique that is very ethical and effective if used correctly is article marketing. Get a few article/blog accounts in an area you are actually interested in that relates to you business and regularly contribute to your niches community. This will help you build trust with those in your community and also will provide solid back-links that will naturally be shared.

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