Midnight Wind Music

One of the things I hear from people is that they find it hard to "sell themselves." That is old thinking.

Each person -- whether a musician or not -- has some gift to give to the world, and that special value has its own merit. It is not selling to let people know what is special about you. Otherwise, how will they know?

Hard core marketing or selling or shoving your CD down a prospect's throat have no place in this world today. It is important to create a relationship with your audience, your clients, your customers, and your following.

Make them feel like they're special because they are. Something about you resonates with them. That is magical and part of the beauty of being unique. We never know why some people seem to fit us just right and others do not, but be sure to treasure this experience. Provide value to your listeners by being yourself. You just have to give them who you are!