State of the Customer

The future of digital convergence is where we meet the State of the Customer. A User's "state" is meant to transcend environments consisting of device, time and place as the user moves from place to place and between different levels of engagement on different devices. Our long history in the digital analytics market will deliver an immediate strategic advantage. Learn More >

Convergence Marketing & Analytics

We helped define a converging digital analytics market. We also build digital analytics solutions. We can take your existing analytics to a new level or combine new tools and custom modules to deliver new insights. Based on helping you gather data and repsond to the state of your customer, we deliver the technology and business expertise that leads to success. Learn More >

Industry Reports

Working with Incisive Media, Efectyv Digital has developed
a ground-breaking, industry-first study of
Convergence Analytics™. The report is an
indispensable guide to the most important
development in digital analytics of the decade. Learn More >

Convergence Analytics 3.0

Written by industry insiders Rand Schulman and Andrew Edwards, Convergence Analytics 3.0 is a FREE Guide written for Digital Marketers interested in understanding the most important trends, technologies and practices in analytics today.

Find out:

How converging technologies and practices are changing digital optimization at lightning speed