Volkswagen Releases Malibu Barbie New Beetle For Doll's 50th

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March 10, 2009

Proving once and for all that the Volkswagen New Beetle is NOT a vehicle for manly men (or perhaps strictly for the closets of their secret mountain cabins), Volkswagen announces a proud, pink, rhinestone-bedazzled Malibu Barbie New Beetle convertible in honor of the dysmorphic doll's 50th. Said VW: “Like the New Beetle, Barbie has made a remarkable impact on pop culture history, and still remains a cultural icon today.” They rolled the thing out at Barbie doll’s Malibu Dream House exclusive birthday celebration.

While the economy goes down in flames and dealers set fire to their cars, the folks at Volkswagen and Mattel seem delightfully unaware of the maelstrom around them. Or perhaps they're just dealing through distraction, amusing themselves by mixing "over five shades of paint to create the perfect pink color."

The original VW Beetle was about laughing with, but the New Beetle has now moved into the realm of being laughed at. Herbie would be ashamed.