Priceline Cruises Introduces Best-Price Guarantee

29th Jan 2004

Priceline.com and National Leisure Group today announced a multi-year renewal of their partnership under which NLG powers and provides cruise inventory to Priceline Cruises. Financial terms of the deal were not released.
The new agreement includes a Best-Price Guarantee for Priceline Cruise customers, which was officially launched today. If a customer purchases a cruise and finds a better price online within 48 hours for the same cruise and accommodations, priceline.com and NLG will refund 100 percent of the difference.

“In partnership with NLG, priceline.com offers a wide variety of cruises on all the major lines to destinations throughout the world - often at savings that are exclusive to Priceline Cruise customers - and we are pleased to continue this relationship,” said Chris Soder, priceline.com’s Executive Vice President, Lodging and Vacation Products.

“Priceline.com’s price- and value-sensitive customers have reacted very positively to our joint cruise product and we’re excited to expand the relationship between our two companies,” said Aaron Gowell, co-CEO of NLG. ——-