4.7-inch iPhone 6 expected to launch in August

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Apple releases new iPhones in September. At least, that has been the case since the iPhone 4S, before that Apple favored June releases. Now we are hearing that Apple is set to change the month it releases the iPhone 6 by bringing it forward a month to August.

It is being reported that the 4.7-inch version of Apple’s iPhone 6 will be launched, meaning available in stores, at some point in August. We don’t know what markets that covers, but you’d expect the US to see the smartphone first.

As to why Apple has decided to launch a month early, it may be because two versions of the handset are planned. A larger 5.5-inch iPhone 6 has been talked about, but multiple rumors have suggested that handset has been delayed several months due to production issues related to the display and battery. However, the 5.5-inch iPhone 6 is apparently now set to arrive a month after the 4.7-inch model in September.

Splitting the launches by a month seems unusual to me. Surely a good percentage of consumers are going to want to take a look at both versions of the iPhone 6 before deciding which one to purchase. With that being the case, sales of the 4.7-inch model may be significantly lower than expected at launch and until late September.

Depending on what Apple chooses to launch in August, we may see Tim Cook up on stage as early as July unveiling the new smartphone. He’s also either going to have to deny all knowledge of a 5.5-inch version or explain why exactly there’s a month to wait before it arrives.