Welcome to the homepage of the Sports Business Network.

Sports encompass much more than a W-L record, especially in the heart of Silicon Valley. The sports industry caters to corporate sponsorship, stadium development, digital content, B2B sales, data analytics, and social media platforms; all signature careers in the Bay Area. Originally founded as the Network Athletic Connection at Santa Clara University, we are here to act as a liaison between Bay Area sports and Silicon Valley; not only as supportive fans but as prospective business associates. For more information, please send SBN an email: sportsbusiness@scu.edu