The Water Enhancer Market is predicted to reach $ 2.2 USD billion with a CAGR of 12.5% according to Market Data Forecast report

The Water Enhancer Market report published by Market Data Forecast provides a detailed account of the Market Trends via Customized Research presented as Strategic Analyses, Company Profiles, Competitive Landscape, etc. According to the report the Water Enhancer Market is estimated to be $1.26 billion and predicted to rise to $ 2.2 billion with a CAGR of 12.5%. The market is segmented by product type (Flavored drops, Energy drops and Fitness and workout drops), by active ingredients type (Vitamins, Electrolytes, Sweeteners and Anti-oxidants), by source type (Fruits, Vegetables, Tea and coffee and Coconut water). Further the market is also geographically segmented into North America, Europe, Asia-Pacific, Latin America and Middle-East & Africa.

Rise in the obese population has shifted the customerâ€™s interest from carbonated drinks towards water enhancers. Appealing market strategies are developed in order to meet the bulk production of beverages. Increasing health awareness among people is also driving the water enhancer market. Intake-safety concerns and lack of stringent regulations are restraining the market growth.

Energy drops product segment is dominating the market due to high demand from athletic and fitness-oriented consumers. Vitamins and Electrolytes ingredients market is expected to grow at a high CAGR in the forecast period.

North America leads the water enhancer market with the highest share followed by Europe. Population in the North America region is more health conscious which is fuelling the market growth. Asia-Pacific is a rising market and estimated to grow at highest rate due to increase in fitness conscious population.

Some of the major companies dominating the market include Arizona Beverages USA, The Coca-Cola Company, PepsiCo, Nestle and Kraft foods.