Global Marketer Week

WFA holds Latin America regional meetings in Buenos Aires

On May 22-23 2012, WFA co-hosted its 9th Annual Latin America Regional Meeting together with CAA Argentina in Buenos Aires. The forum brought together experts from WFA's National Advertiser Associations from Argentina, Brazil, Chile, Colombia, Panama, Paraguay, Uruguay and Venezuela, as well as senior corporate members from companies with activities in the LATAM region. Executives from the Argentinian Advertising Self-Regulation Council (CONARP) also participated in the meeting.

Discussions covered public affairs issues related to responsible advertising, the importance of self-regulation, the challenges of advertising to children, measures recently implemented to ensure responsible alcohol advertising, the impact of social networks and improving transparency in media.

There were many questions raised during the meeting, such as: what are the guidelines to be respected by the food advertising to children according to WHO recommendations? What is the role of advertising in the fight against alcohol abuse? Does food advertising self-regulation work? How should you treat young audiences and what is your definition? How do you address them in the increasingly available channel of online media? What influence do social networks have on today's brands? How can a media audit improve transparency?

The full resume in Spanish of the meeting can be downloaded here. Photos can be viewed here.