A Creative Anti-Smoking Campaign: The Chanting Lighter

In India, the Cancer Patients Aid Association decided to make an unconventional anti-smoking campaign. Instead of putting up posters, they decided to place chanting lighters in cigarette shops. Whenever someone would try to light a cigarette, the lighter would chant "Raam Naam Satya Hai,'" which is an Indian song sung during funerals. Watch the video below to see how people reacted to this campaign.