How, exactly, does neuromarketing work? Darryl Howard, the founder of Attraction Pattern Research and a consultant for two Republican winners in this week's elections, agreed to share specific examples of his work.

There are a multitude of reasons Republicans regained control of the House on Tuesday: unemployment, voter discontent, tea party-ism. The one factor you aren't likely to hear about is the use of neuromarketing triggers during the campaign.