GM Prepared for Initial Losses With Daewoo

PARIS – General Motors Corp. expects three years of losses before the deal to buy select assets of Daewoo Motor Co. Ltd. begins to pay off.
That is because the new company, GM Daewoo Auto and Technology Co. Ltd., will start life with low volumes and require investment to re-establish the brand in South Korea and Europe, says Nick Reilly, president and CEO designate for the new company.
GM wants to reestablish Daewoo in key export markets.
Also, there are "segments we are not in ...

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