How do you get the French excited about Windows 7? Apparently, the sales pitch goes down better with some coffee and pastry. That's why they're building a full-on cafe in the heart of Paris (47 Boulevard Sebastopol).

The cafe will open for a few weeks starting on October 22nd. Patrons will be treated to, well...treats along with the opportunity to play around with various Microsoft products—although nothing but food will actually be sold there. So we get Microsoft stores and they get a cafe. Do you think the cafe concept would fly in the States? [TechCrunch]