Easy Being Green

The twenty-eighth annual Green River Festival sets up shop in Greenfield this weekend as Northampton-based record label Signature Sounds presents 30 musical acts on three separate stages performing over two days. “We have several breakout performers at this years’ fest,” organizer Jim Olsen tells the Advocate. “Everyone seems to love the band Lucius, with their modern take on ’60s girls-group pop. The New Orleans-based band Hurray For The Riff Raff has had a breakout year, with glowing reviews and several big TV appearances. And everyone is interested in seeing Norah Jones’ new band, Puss N Boots.”

Also appearing will be Trombone Shorty (pictured, with trumpet), Trampled By Turtles (pictured, without trumpet), James Hunter, Josh Ritter, the Royal City Band and And The Kids.

In addition to live music, the festival features local food vendors, the Makers Market Craft Village, a dance tent and hot air balloon rides.

“For the first time we’ll be offering beer and wine sales, featuring local beer from Berkshire Brewing Company,” continues Olsen. “And this year we’ll have a shuttle bus to the Green River swimming area so people can cool down in the middle of the day.”