Javier Baez gets batty in new sunflower seeds commercial

In the spot released Tuesday titled "#SecretStash," the Cubs second baseman takes a few swings in on deck circle, unscrews the top of his bat, and pours sunflower seeds in his mouth. The ad ends with the tag line "Seeds the Day."

Baez signed on to be the face of the brand in June, according to reports, and the company has already posted several short clips and photos of Baez with the product, including one with Baez stashing his locker with several bags of David Seeds.

Baez's name and likeness will also grace the packaging of a limited edition seeds line using an unnamed flavor he helped choose that be revealed in January.

Baseball has a long-running affinity with sunflower seeds — Cubs third baseman Kris Bryant was showered with them after hitting a home run against the Cardinals in 2015 — and Conagra spokesman Dan Skinner said Baez goes through about three bags per game.

Baez shot the "#SecretStash" ad, conceived by David Seeds and Norwalk, Conn.-based Match Marketing Group, on May 15 at Wrigley Field. "We worked with Javy’s official bat supplier to make sure the bat matched his specific specs," Skinner said.

Baez has shared the ad from his social media accounts and is scheduled to make additional shoots and promotional appearances in the coming months.