TalkWellness Impressions: attending ISPA Conference &Expo for the first time I applied with ISPA conference in January 2018 with a session proposal. After some personal phone conversations and a couple… Read More

Here comes another great guest article about the future of spa marketing by former student Tabitha Leibetseder, who has just successfully completed her master’s degree in tourism and leisure management.… Read More

Spa Blogger Relations – Do’s and Dont’s Writing articles on my website about companies and their products requires being in contact with marketing departments. Oh boy, what different experiences in… Read More

Spa Guest Loyalty and Value Recruiting new customers is typically a resource-consuming effort for any business, involving a great many – and sometimes costly – marketing activities. It is said… Read More

Yield Management means dynamic price and capacity-regulation with the goal of maximising revenues through good balance between occupation of the spa and average price of spa treatments. This technology-based strategy… Read More