Last week we covered the topic brands on YouTube that were best-in-class examples of great strategies for producing effective content. The week before, we talked about the success of reaction-based YouTubers. For this 3rd post in our mini series, we will analyze some of the largest brands on YouTube that are failing to take full […]

Last month, YouTube surpassed Facebook in terms of unique visitors – making it the largest social media site out there. Most brands have caught on to the importance of producing effective YouTube content as part of their marketing mix, but last month’s news is just one more reminder of how powerful a marketing tool it can be. […]

Video has become a HUGE part of just about every brand’s content marketing strategy. It’s powerful stuff, but do you find yourself at a loss as to how to take things up a notch? You really need to watch this video. I think it has the potential to think differently about video and what you’re […]

As a marketing professional, I find it incredibly inspiring when I see students doing incredible work. Especially when its incredible work for an incredible cause. This past weekend, I had the privilege of being asked to be the Friday night keynote speaker at the 35th Annual International Collegiate Conference. This event, held in the big easy of New Orleans pulls together […]

I was turned 0nto this video on YouTube when I sat on a panel at a co-branded Columbus AMA and AdFed event a few weeks ago. Since that time, I’ve been much more aware of wearing my seat belt on every drive. It works because it’s shock and awe content. Watch. Case Study: Go Viral on […]

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Keynote Speaking

Nate inspires audiences at more than 50 events each year delivering keynote speeches on disruptive technology and marketing. Past event highlights include national conferences such as BlogWorld, American Marketing Association, Content Marketing World, NAPICS, Foodservice Social Media Universe and many others.