Beef Up Your User Names & Passwords

Never use the user name or password “Admin”. Surprisingly, people still use it. Make your user name unique, for example “Big Cat 6487”, and your password long, include symbols, uppercase and lower case letters – example: 1%LKJoiJLjlhiugifghfkjgluf6546#4#4&!. Yes, you will need to copy and paste into the password field.

Lock Down Your File Permissions

Your hosting company or developer will need to do this for you.

Use Trusted Security plugins

When choosing plugins, make sure you read the reviews, see how often they’re updated, and make sure they are compatible with your version of WP. Always buy a paid version if possible.

Use an SSL

An SSL (the green lock on the address bar) is necessary to encrypt data sent from the website. Data such as, forms, emails, file uploads, and more. This is a must have in today’s environment.

Use top hosting providers (avoid shared hosting if possible)

Make sure your hosting company has the resources to combat modern threats, updates its server software regularly, and has protocols in place to repair a website if it was hacked. Shared hosting is fairly inexpensive ($200 yr), but if you can afford around $800 a year for good VPS hosting, you should do it.

There are many additional items that need to be implemented to get a website to a high security rating, but the above six are a good start.

]]>Large Background Images and Full Screen Viewing is The Modern Web Designhttps://web7marketing.com/large-background-images-full-screen-viewing-modern-web-design/
Thu, 10 Aug 2017 16:44:55 +0000https://web7marketing.com/?p=16498Big images are important in modern web design, but how many of you have ten or twenty 4000px by 3000px images lying around? In most cases, purchased stock photos fill the gap. Purchased stock photos will always play a big role in website design, from online-stores, service portfolios, or medical blogs, these images save time […]

]]>Big images are important in modern web design, but how many of you have ten or twenty 4000px by 3000px images lying around? In most cases, purchased stock photos fill the gap. Purchased stock photos will always play a big role in website design, from online-stores, service portfolios, or medical blogs, these images save time and money.

Website owners and web designers use stock photos to engage with users and express their message. For some time now, the Web has been littered with tasteless and phony looking stock photography with ridiculously happy people showing perfectly faked smiles and poses. In fact, there are studies that show most people disregard these artificial looking photos. However, things are looking up. Many people are starting to focus on gathering genuine images/photos of their own making. If you’re looking to develop a website, or spruce up your current one, you should take advantage of using real photos to connect with your target audience in a genuine way.

Unfortunately, the need for purchased photos won’t stop anytime soon. Many website owners don’t have the time to gather original photos, and they rather not pay a professional photographer or website designer to produce them. Some sound advice is to try your best to develop a unique image usage plan with your web designer. It will better serve your goal of providing your visitors with a modern viewing experience, and it will help increase customer conversions.

]]>How Much Does It Cost To Optimize A Website for Search?https://web7marketing.com/much-cost-optimize-website-for-search-in-michigan/
Thu, 10 Aug 2017 16:22:23 +0000https://web7marketing.com/?p=16486The below mainly looks at the monthly costs of ongoing SEO assuming a website is already optimized. If the site is not optimized, you will need to consider the costs to have it optimized. A well-optimized website platform that delivers a great mobile-UX is crucial. This can be a big investment ($2,000-$4,000 on average), but […]

]]>The below mainly looks at the monthly costs of ongoing SEO assuming a website is already optimized. If the site is not optimized, you will need to consider the costs to have it optimized. A well-optimized website platform that delivers a great mobile-UX is crucial. This can be a big investment ($2,000-$4,000 on average), but a website that is not built for search results and satisfied users in mind is a waste of time and money, and may be one of the weakest revenue-generating links in your business.

Average Pricing For Ongoing SEO

There is a wide range of monthly pricing for SEO. These prices are not specific to just small businesses, but give a general idea of price.

• $300 – $500 – Small local business
• $500-1,000 – Small business competitive industry
• $1,000-2,500 – Small business highly-competitive industry, regional e-commerce
• $2,500-5,000 – Small, medium, highly-competitive, competitive e-commerce
• $5,000-10,000 – Medium, large business, retail chain, md/lrg competitive industrial
There are many price variations, but the majority of businesses are spending less than $4,000 per month on SEO in America. 40% of these businesses are spending less than $1,100 per month (small businesses and startups). These prices reflect the level of difficulty and scope of the project to be completed. Those paying less than $500 per month are probably local businesses with limited serviceable areas!

Call us to request a free SEO evaluation of your website: 248-507-4420

]]>Are you prepared for the future of Search?https://web7marketing.com/what-is-the-future-of-search-seo/
Thu, 10 Aug 2017 15:21:12 +0000https://web7marketing.com/?p=16480We are undergoing a time of unparalleled instability in the search industry. But still, there are elements that are still relevant. Over the years, search has been almost completely about Google and what you type in that simple one line search field. However, over the past few years, there has been a definite shift in […]

]]>We are undergoing a time of unparalleled instability in the search industry. But still, there are elements that are still relevant.

Over the years, search has been almost completely about Google and what you type in that simple one line search field. However, over the past few years, there has been a definite shift in this connection, as digital assistants like Amazon’s Alexa, and voice-search assistants such as “Okay Google” move to the fore-front. This shift has made search results become considerably more varied.

The way the general consumer approaches search has also changed. If you’re a marketing professional, or a small business owner, you need to come-to-grips with the fact that consumers are not always typing in keywords and key-phrases on Google. The modern consumer is speaking full sentences into their voice or digital assistant expecting results. For example, if you own a used car dealership, your typical consumer may not type in “used car dealer”, instead, they may voice search specifics such as, “used 2016 Chevy Camaro SS with manual trans and low miles near me”. This is quite typical, especially for age groups 20-44.

We get calls quite frequently from small business owners that are still under the impression that the SEO tactics from 6 to 10 years ago still work, and they don’t. In their defense, a selected few do, but they are not nearly as effective as they were in the past. If you have a small 5-page website with thin content and poor structure, you may find it impossible to rank high in the new world of voice search and digital assistants. We haven’t even touched on modern conversion techniques. Getting found is only half the battle.

Below are just a few 2017 trends:

A bit of advice: Use video, develop your internal pages, write creative articles, get on the proper framework, use social media, write GREAT content, and make sure your website is user friendly. These are just the basics.

]]>Avoid Automatically Generated Contenthttps://web7marketing.com/avoid-automatically-generated-content/
Fri, 09 Dec 2016 19:40:11 +0000https://web7marketing.com/?p=16003Why You Should Avoid Auto-Generated And Scraped Content Many website owners and SEO companies in Michigan use software or web-based tools to automatically generate content for their websites. This is done to save time and money, but it’s not necessarily the best method to help your site rank higher. Google has become quite smart in […]

Many website owners and SEO companies in Michigan use software or web-based tools to automatically generate content for their websites. This is done to save time and money, but it’s not necessarily the best method to help your site rank higher. Google has become quite smart in detecting auto-generated and scraped content, and your website can suffer greatly by using this tactic. Over the past couple years Google has been cracking down on websites that scrape content, use auto-generators, or have weak SEO based content. The websites that have been caught incur penalties that have reduced their rank greatly. The Google algorithm understands the natural flow of writing, human speak, good punctuation, spelling and much more. Don’t be fooled by an SEO company that tells you it’s okay to scrape content from other sites and reuse it after a few changes, Google is on to this too. These days, it’s hard to fool Google. There are no shortcuts to good rank, and you will need to be prepared to do the work to make your site structure and content better than your competitor. At Web 7 Marketing Inc, we understand the process of Google ranking, so give us a call to discuss your options. 248-507-4420.

]]>WordPress Plugin Compatibilityhttps://web7marketing.com/wordpress-plugin-compatibility/
Tue, 11 Oct 2016 18:51:11 +0000https://web7marketing.com/?p=15993WordPress Plugin Compatibility If you’ve had problems with your WordPress website, you’re not alone. WordPress is the best platform for any small business website, but just like every other platform, it requires updating. The days of just building a website and forgetting about it are gone. Regular quarterly updates will make sure your WordPress website […]

If you’ve had problems with your WordPress website, you’re not alone. WordPress is the best platform for any small business website, but just like every other platform, it requires updating. The days of just building a website and forgetting about it are gone. Regular quarterly updates will make sure your WordPress website runs perfectly for years to come.

The three main reasons to keep your WordPress website up-to-date are:

Security

SEO

Plugin Compatibility

Security: Everyone knows there are many hackers, especially outside of the U.S., that hack into websites for malicious purposes. Keeping your website file security compliant with current security protocols will keep these hackers at bay.

SEO: Google frequently changes it’s ranking factors, and keeping your website ahead of the game is the best way to keep it at the top of the results. If you think simply having a website will get you business, you couldn’t be more wrong. Your not alone in your thinking, many business owners don’t realize continued website SEO is a must to stay high in the rankings.

Plugin Compatibility: If plugins and themes don’t work well together, your website may not function as it should. Many business owners have specific needs with regards to site functionality, look, and marketing. Many of these needs can be addressed through the use of plugins. Plugins save our clients thousands of dollars in development costs, and work seamlessly inside WordPress, if maintained. Keeping your plugins and theme updated regularly, will ensure you don’t have any compatibility issues. We offers quarterly update packages to all of our clients, so if you think your website may have compatibility issues, give us a call. We can help.

Just remember, WordPress is the king of the modern web platforms with a built-in content management system, you just need to keep it up-to-date.

]]>WordPress SEO Company in Michiganhttps://web7marketing.com/wordpress-seo-company-michigan-48322/
Tue, 30 Aug 2016 19:24:31 +0000https://web7marketing.com/?p=15765WordPress SEO If you have a WordPess website, and you are in need of WordPress SEO, we can help. Optimizing for WordPress isn’t as easy as installing a plugin and setting the options. Properly performed WordPress SEO is much more complicated. There are so many areas within WordPress, and WordPress themes, that the average user, […]

WordPress SEO

If you have a WordPess website, and you are in need of WordPress SEO, we can help. Optimizing for WordPress isn’t as easy as installing a plugin and setting the options. Properly performed WordPress SEO is much more complicated.

There are so many areas within WordPress, and WordPress themes, that the average user, and even the experienced WordPress designer can’t optimize. The key is to know ALL the current SEO techniques, understand every area of WordPress, and understand how all the WP themes are developed.

#1 WordPress Optimizing Firm in Michigan

We have the technical knowledge, practical experience, and the marketing know-how to optimize WordPress websites. Give us a call and learn why Web 7 is the top WordPress SEO company in Michigan.

Web 7 Marketing Inc – Michigan’s Top WordPress Optimizers

]]>Micro Websites or Micrositeshttps://web7marketing.com/micro-websites-microsites/
Tue, 30 Aug 2016 19:12:29 +0000https://web7marketing.com/?p=15762Why should you have a microsite? Microsites help increase your overall visibility of your main website. Web 7 Marketing can develop small 3 to 5 page websites that will link back to your main website and increase its ranking. With microsites, we can strategically increase quality backlinking and target specific geo-graphic areas and keyphrases. If […]

Microsites help increase your overall visibility of your main website. Web 7 Marketing can develop small 3 to 5 page websites that will link back to your main website and increase its ranking. With microsites, we can strategically increase quality backlinking and target specific geo-graphic areas and keyphrases.

If you are serious about optimizing your website, and want more traffic, multiple microsites are the way to go. Give us a call to learn more about what quality microsites can do to increase the rank of your main company website.

]]>Michigan Contractor Web Designhttps://web7marketing.com/contractor-web-design-michigan/
Fri, 29 Jan 2016 19:44:30 +0000https://web7marketing.com/?p=1243Michigan Contractor Web Design Are you looking for a contractor website to be developed? If so, you have come to the right place. We are a leading contractor web design firm in Oakland County Michigan, and with years of design experience and SEO knowledge you can rest assured you will get the best in contractor […]

Michigan Contractor Web Design

Are you looking for a contractor website to be developed? If so, you have come to the right place. We are a leading contractor web design firm in Oakland County Michigan, and with years of design experience and SEO knowledge you can rest assured you will get the best in contractor web design Michigan.

Web 7 Marketing offers the best contractor web design solutions in Michigan for construction companies, developers, plumbers, electricians, and more. If your company’s website is old, not compatible with mobile devices, or is simply not generating leads, we have many solutions to get you up in the rankings and generating leads.

Websites for Contractors in Michigan

What if your potential customers want to view your portfolio of work on your website? Will they have an easy time looking through the photos, or will they give up and move on to another company? Web 7 offers high-end portfolio galleries that are easy to use on a smartphone and tablet.

WordPress Websites for Contractors

Want the best of the best in WordPress website design for contractors? Web 7 is the leading WordPress developer for contractors in Michigan. We have an extensive portfolio of contractor websites that have generated substantial business for your clients.

Need SEO?

We have you covered. We are the premier SEO firm in Michigan, and we know how to geo-target your website so you will get leads from potential customers in your local serviceable areas. SEO is the key to being successful online. Search Engine Optimization is cost-efficient & effective, and it is the only way to provide consistent long-term results.

]]>Law Firm Web Design in Michiganhttps://web7marketing.com/law-firm-web-design-in-michigan/
Fri, 20 Mar 2015 18:41:20 +0000http://web7marketing.com/?p=1072Law Firm Website Design Michigan If you’re looking for a high-end law firm website design at an affordable price then you have come to the right place. Our law firm web design services are second-to-none in the local area and we have some of the best law firm web designers in Michigan working with us. […]

Law Firm Website Design Michigan

If you’re looking for a high-end law firm website design at an affordable price then you have come to the right place. Our law firm web design services are second-to-none in the local area and we have some of the best law firm web designers in Michigan working with us.

There are many different law firm website design companies in Michigan to choose from, and we realize that. What sets us apart is our commitment to our Client, our forward-thinking and marketing expertise, and our incredible designs. If you have had a bad experience with a previous law firm web designer in Michigan, or have never had a website before, we can help. Every year we have many physical therapists call us because their “old law firm web designer” simply can’t take care of their company’s needs, or they are not willing to go that extra mile. As small business owners, we to understand the challenges our Clients face, and we do our best to treat each one as we would want to be treated.

Expert reliable help is getting harder and harder to find. If you hire Web 7 Marketing, you can rest assured you will not be treated as just a number in a folder, but an actual person and business owner. Give us a call and let’s talk about your expectations. We will do our best to educate you on new web technology and steer you in the right direction for you and your company. 248-942-3462 x302

Web 7 Marketing Inc: Producing quality law firm website design, development & SEO services to local law firms in Michigan.