Event management is the function of project management to the creation and development involving large scale events such as festivals, conferences, ceremonies, conventional parties, concerts, or events. It involves studying the brand, identifying the customers, devising the event notion, planning the logistics along with coordinating the technical factors before actually launching the presentation. There are numerous reasons why a firm holds a business event and the importance of these events makes it crucial for event planners to arrange them in a well-planned manner. Here discuss some major reasons behind the organization of a event management:- Product launch, Press conferences, Important deals, Annual functions etc.