Our Signature Programs

Auction Napa Valley (ANV) was established in 1981 as a means to generate
needed funds for nonprofits in Napa
County by leveraging the quality reputation of Napa Valley wines and offering
them at auction each June. ANV is the first and most celebrated charity wine
auction in the world, having given more than $145 million since its inception.
NVV members’ generosity has made this the must-attend charity wine event
in America, and the vintners and their wines have been the inspiration and
backbone for all charity wine auctions across the U.S..

Premiere Napa Valley is a barrel tasting and auction that has become the
must-attend trade-only event of the year. Napa Valley’s renowned winemakers
create unique wines crafted just for Premiere attendees and buyers. A fundraiser for the association’s
promotion and protection campaigns, Premiere is the consummate
gathering of industry professionals, winemakers and winery owners.

Napa Valley Rocks is an appellation education program for on- and off- premise
members of the wine trade, led by vintners and NVV wine educators.
The program provides easy-to-understand information about Napa Valley,
its soils, geology, climate, viticulture and winemaking—and how to recommend Napa Valley
wines to consumers with confidence. Available in video or presentation format.

The Symposium for Professional Wine Writers is a three-day intensive held
in Napa Valley for wine writers to convene and hone their writing skills and
their knowledge of the issues affecting the wine industry. It is hosted in partnership with Meadowood Napa Valley and The Culinary Institute of America at Greystone.

Master Napa Valley is a multi-day intensive for those who have completed
the second level certification process to become either a Master of Wine
(MW) or Master Sommelier (MS). Candidates explore, in depth, what defines
Napa Valley’s place in the world of wine: from physical aspects of geology,
climate and soils, to its leadership role in social and environmental initiatives
to the latest vineyard and winemaking trends.

The Napa Valley Wine Educators Academy offers a multi-day immersion into
the unique and varied aspects of Napa Valley, its soils, geography, climate,
wines and its leaders during this educate the educator program for those
who teach consumers and trade about wine. Co-hosted with The Culinary Institute of America at Greystone.

Taste Napa Valley

Taste Napa Valley brings vintners to cities around the globe to share their wines, express their passion about our wine region and to personally interact with wine lovers beyond the Napa Valley. If you’d like to know when Taste Napa Valley is coming to a city near you, please sign up to receive updates from us.