Launching a new managed print service in the UK

The Client

A leading French provider in the world of managed print, our client’s software platform has more than 250,000 devices under management, serving countless end-users in banks, hospitals and major retail organisations. Printless is a service based on this platform, allowing UK businesses to acquire the solution at no cost and deploy in a multi-vendor fleet, saving 30% or more on current costs.

Our Appointment

Speaking at an international Managed Print event in Prague, Acert directors met the client’s executive team. Proposals were then discussed in London and in France, following which we were engaged to conduct strategic market exploration, leading to significant relationship development. Based on this success a sales development contract was agreed, with lead generation, creation of a sales funnel and pipeline all in scope.

The client’s go-to-market strategy is indirect, with a significant channel in Europe. Based on demonstration of our capability, Acert was awarded further assignments to develop all of the operational process documentation, the Master Service partner agreement, Customer/Partner agreement templates and partner Heads of Agreement.

Business Impact

Now with multiple partner agreements in place, the project has established both the sales pipeline and the associated collateral for a successful line of business for Printless in the UK.