Condo Community Put Dummies Where People Should Be

To promote their snazzy condo complex in Atlanta, Eon at Lindbergh set mannequins up throughout the community - behind registry counters, at clubs or in imposing formation on open lawns.

The campaign is called Bring Lindbergh to Life and the idea is to inspire people to invest their own living breathing bodies in the Lindbergh community. We dig. We also find mannequins jarring when they're outside of stores and staring lifelessly at you from across a cafe table. Must be tough making conversation with a chick that's more plastic than usual. - Contributed by Angela Natividad

This is an awesome ad idea. I really like the concept. It's funny to me because I think dummies are funny. I also like the different approach that http://www.mybigdummy.com uses with dummies. My Big Dummy focus on how people are the real dummies.

Posted by: Ben on November 17, 2006 5:44 PM

this campaign is awful. it's just so bad in so many ways, i can't even begin to list them here.