Would You Buy Boxed Wine?

Yellow+Blue wines–run by Matthew Kain, who has worked for importer Kermit Lynch–are shipped in eco-friendly Tetra Pak containers.Photo: Yellow+Blue

It’s only natural to have a Franzia-fueled aversion to wine in a box, despite the fact that many celebrated winemakers have looked past the packaging stigma. But over at Eater, wine columnist Talia Baiocchi points out that the boxed stuff might even be better than bottled wine–at least when it comes to everyday consumption. Wine in a box, she says, is “practical, value-driven, and ecologically smart–a standard bottle of wine holds 750 milliliters and generates around 5 pounds of CO2 emissions; one box of wine generates about half the emissions per 750 milliliters.” Eric Asimov of the New York Times agrees.

So, we want to know: Would you buy boxed wine? Or do images like this still pop in your heads when you think of the stuff?