LinkedIn Is 10 Years Old: See How It’s Changed

LinkedIn just turned 10 years old, transforming from a small professional-networking site into a must-have tool for job seekers and recruiters.

Just last week the stock hit a record high of more than $200. While it’s cooled a bit since it last reported its quarterly earnings — which included some downbeat guidance — it’s still one of the best-performing consumer Web IPOs of the past several years.

Since May 19, 2011, the stock is up more than 80%.

The site has radically changed over the years. LinkedIn’s Deep Nishar uploaded a few screenshots of how the site has changed over the years — from an early, barren website to a content-rich page much like Facebook.

Here’s how the site looked in 2003:

LinkedIn

And here’s how it looks now, with bigger photos, more content, newer types of ads and more ways to connect to people:

LinkedIn

These design changes highlight the push by LinkedIn to overhaul its business into a powerful recruiting network.

The majority of LinkedIn’s revenue comes from its Talent Solutions — which include recruiting tools, and accounts for 57% of LinkedIn’s revenue. That depends on visiting LinkedIn’s website often and keeping their profile up to date.

Marketing Solutions revenue represented 23% of total revenue in the first quarter of 2013, compared to 25% in the first quarter of 2012, the company said. But LinkedIn also plans to work on a kind of “sponsored story” marketing schema that would go into the news feed.