Despite increases in online and mobile ad spending, and the massive decreases for traditional media like print, there is still a dramatic mismatch between the amount of time consumers spend on various media and how much spending advertisers put into it. Full Article

Latin America is a region with high mobile subscriber penetration, even when taking into account the multiple SIM cards used by many residents. Many marketers have latched on to SMS campaigns as an effective way to reach the population digitally, but each country in the region has its own usage habits and preferences. Fragmentation there is a lesson for marketers around the world on keeping local culture in mind when designing their campaigns.Full Article

On average, 65% of shoppers abandon their carts before completing the transaction, costing online retailers $18 billion per year. See how much revenue you could recover with an automated shopping cart abandonment remarketing solution with Listrak's Revenue Recovery Calculator.

Principal analyst Debra Aho Williamson will present eMarketer clients with newly released forecasts for social network usage and demographics, and highlight best practices and case studies from marketers using Facebook and Twitter.