In 2015, RTD coffee, which is the newest soft drinks subcategory, saw 4% off-trade current value and off-trade volume growth to reach MKD190 million and 691,000 litres. On-trade sales of RTD coffee remained negligible in Macedonia in 2015. Target consumers of RTD coffee are travellers, people on the go, professional drivers, young people, and middle- to high-income professionals. Most local consumers still prefer fresh coffee compared to RTD coffee variants, as most RTD coffee products are not...

Euromonitor International's RTD Coffee in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Understand the competitive environment, the market’s major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

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