But Susanna Reid revealed she’d suffered a rather embarrassing fashion blunder when she got to work this morning.

The 47-year-old took to Twitter to get the awkward moment off her chest, explaining that she’d somehow managed to forget to take the label out of the frock she was wearing.

Well, she did have to get up at the crack of dawn…

Speaking to her 524k followers, Susanna confessed, “Just spent two hours in a high-level meeting hoping I’d made an impression on influential colleagues … to find the SALE label was hanging out of my dress.” Eeek!

Just spent two hours in a high-level meeting hoping I’d made an impression on influential colleagues … to find the SALE label was hanging out of my dress.