Advertise using Adwords

This is Aarif. I am a Microsoft technology architect.I have got few questions regarding Google Adwords..Moreover,I am really interested and equally exited to know everything around Digital marketing and Google.

Well,can i use Google Adwords to display ads for brand awareness only .I am not selling online, therefore,i do not want people taken to any landing page.However,I have a physical shop at some location 'X' and I want people see my ads on display network.

If i can use Adwords in such a manner,how am i going to be charged? Well I hope i am not charged

Advertise using Adwords

Yes, it is possible to put a URL of your social pages into the destination URL in the ad message if you don't really have a website. In addition to that you can also target Local Business Page if you have one.