Why is everyone talking about a certain restaurant, car, band, or dry cleaner — and why are other businesses and products ignored? Why do some products become huge successes without a penny of promotion — and why do some multi-million-dollar advertising campaigns fail to get noticed?

In his book, word of mouth expert (and WordofMouth.org CEO) Andy Sernovitz will walk you through exactly how companies and causes of all sizes create passionate, loyal fans that do their marketing for them, for free. You’ll learn how to use word of mouth to make your company more profitable, how to spend less on marketing, and how to make your customers happier.

We Teach Word of Mouth Marketing.

Learn to be a great word of mouth marketer at WordofMouth.org. You’ll find free videos, articles, and case studies — all filled with practical, how-to advice to get more people talking about you. You’ll love our fantastic newsletter, amazing blog, and thrilling Word of Mouth Crash Course conference.

Be Great at WOM

Word of mouth is more than marketing, it's a way of doing business that will fundamentally change your company forever.

When you focus on earning the respect and recommendation of your customers, you can create a recession-proof advantage that will carry you through good times and bad.

So go for it. Dig around our blog, watch a few videos, download a worksheet -- and just try some stuff. It's that easy, and it's that fun. Get going. Have a blast. (And when something goes really well, let us know and we'll write about it.)

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About This Site

Learn to be a great word of mouth marketer at WordofMouth.org.

It's full of practical, how-to advice to get word of mouth for your company, cause, or idea. You'll love our free videos, articles, case studies, and newsletters. You'll learn to get fans talking about you by earning their respect and recommendation.