Whether you prefer traditional print or on-line interactive, it's a fact that thoughtful and effective graphic design created at the hands of an experienced professional is worth its weight in gold. Stuff done in-house is usually pretty lame. Problem is, you're too close to the subject matter.

Good design is more than just brand-building. It's about being the Joneses, not keeping up with them. Almost every purchase a consumer makes is driven by a focused approach that targets a demographic with an arsenal of tools to include ads, print collateral, packaging and even comprehensive instructions.