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2k sports activation

To generate buzz around the launch of WWE’s 2K Sports video game, WWE 2K15, WWE turned to Legacy for activations at 24 live WWE events across the US.

Reaching their core audience meant allowing fans a hands-on experience with playing the video game prior to and during the release. We created an interactive set that stood out on the main concourse, featuring 4 stations for fans to participate in matches against each other as well as interact with other WWE 2K15 game elements.