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Harnessing User-Generated Content: Enabling user-generated content provides a potent tool to hook users and dramatically extend their engagement with your games. But where should you start? Which features work best? And what do you do when everyone starts uploading screenshots of penis monsters? This session will review effective UGC integrations in several successful games. It will also showcase tools and techniques for adding powerful community collaboration features from simple screenshot galleries to complex modifications while keeping development time and the content itself under control.