Today we’re going to talk about an unwritten rule in lead generation that once you are aware of it and take action on it, will change your business forever. This rule is very simple to understand and implement. But it is also constantly overlooked.

For six long weeks, I’ve been planning, coordinating, and strategizing a local client getting campaign that will be both scalable and effective for myself and my clients. I knew I needed to focus on ONE service for ONE client type, but I just couldn’t nail it down.

But now that I have, I want to let you in on a little secret… [Read more…]

When you think about customer acquisition in the digital age, immediately social media marketing comes to mind. Social media marketing is the hottest trend today and the ability to target potential customers based on their age, interests, habits, and consumption patterns is unprecedented. Targeting ads in this way is unthinkable with analog media.