Desperados first appeared 20 years ago as part of a “wild experiment” remixing the rules by combining beer and tequila. This lead to the creation of a new brand of beer and whole new category! Desperados is not classed as an alcopop nor a mixed drink but is a beer with tequila flavour distilled from a genuine tequila sourced from Mexico.

Continuing to shake up the traditional beer market, Desperados is host to a number of music events, from Bass Drop - a festival in zero gravity, House Party Plugged - a promoted house party. They ‘promote “wild experimentation” in music by amplifying creativity, keeping music diverse and fun!’

This lager is very well-known throughout the UK and has a very strong consumer base.