MidwayUSA is excited to announce the release of "Three Generations of Lady Deer Hunters" a short story by Larry Potterfield, Founder and CEO of MidwayUSA.

“Some of my fondest memories are the hunting and fishing stories Dad and my uncles shared with us kids back then - generally around the wood stove, and other times in the field,” said Larry Potterfield, Founder and CEO of MidwayUSA. “Unfortunately, it was pure and simple storytelling, so all I have are the memories. Now, as a father and grandfather and having hunted and fished all my life, I am taking the time to write down some of my own stories – for the enjoyment of my children, grandchildren, friends and Customers. These are all real stories that I participated in, nothing is made up; and I write them purely for your enjoyment.”

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA (https://www.midwayusa.com). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 39 years, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors.

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Everything really starts with our Vision, which is: 'To be the best-run business in America, and the most successful, most respected business in our industry, for the benefit of our Customers.' This is a pretty bold Vision, but it's absolutely real.