Google recommends having at least 20 conversions across existing Shopping campaigns over the last 45 days before creating a new Smart Shopping campaign.

Back in August this year, Google rebranded Google AdWords to Google Ads, has today announced that the AdWords scripts are now being renamed to Google Ads scripts.

As a result, Google AdWordsApp and MccApp within the scripts are also being renamed to reflect new branding.

That said, advertisers are now advised to use AdsApp instead of AdWordsApp. Similarly, they should now use AdsManagerApp instead of MccApp.

Google notes, existing scripts will not be affected by this rebranding, and they will continue to run.

Google also published updated documentation, samples, and solutions to reflect new naming.

Google and The Walt Disney Company have formed a new global strategic partnership, which allows Google properties to deliver ads across Disney properties.

This partnership will help advertisers to serve quality ads, which are relevant, seamless and measurable across screens.

Also, media companies will be inspired to reimagine their commercial break.

Disney will now bring their entire global digital video and display business onto Google Ad Manager.

That means Google Ad Manager will now be Disney’s core advertising technology platform for brands and properties, such as

Disney

ABC

ESPN

Marvel

Pixar

Star Wars

Google will deliver its advertising across multiple channels that will include live streaming and direct-to-consumer content offerings.

This partnership will enable Disney to serve Google video ads across the web, in mobile apps, through connected TVs, and during live events.

“Together, we plan to build an advanced video experience for Disney that will transcend devices, platforms, and living rooms to bring the magic of premium video content into people’s hearts, minds, and screens—everywhere,” Google said in the announcement.

Lastly, take a look into User-generated content policy video below that explains how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers.

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Deepak Gupta is a IT & Web Consultant. He is the founder and CEO of diTii.com & DIT Technologies, where he's engaged in providing Technology Consultancy, Design and Development of Desktop, Web and Mobile applications using various tools and softwares. Sign-up for the Email for daily updates. Google+ Profile.