Judge tosses challenge to M22 logo trademark

M22 highway sign at an intersection in Leelanau County between Leland and Glen Arbor.

A federal judge has thrown out the state’s challenge to a Traverse City business that trademarked a highway sign. The company brands t-shirts, water bottles, wine, and other merchandise with the M-22 logo.
Attorney General Bill Schuette said a company can’t do that because the sign belongs to the public. But a federal judge said the state couldn’t show how its interests are harmed by the trademark.

The case now goes back to the Ingham County Circuit Court. M-22 attorney John Di Gicomo says he expects a similar ruling.

“I think we have a good likelihood of success on that motion because of the opinion of the federal judge. I think the analysis is the same. So, we’re excited to get that done.”