Hawkins Motor Group

Brief

Longstanding family business, Hawkins Motor Group, wanted a Cinema Advert to showcase the huge range of vehicles they offer across the various dealerships, to suit every lifestyle and to ensure they looked their absolute best.

The Plot

Four main characters check out a pair of vehicles from Hawkins, both of which, would be good choices to suit their lifestyle. We booked an industry-leading studio and spent a whole day filming with local models, focusing on seven different cars from the Hawkins range. The advert was shown across cinemas in Cornwall to maximise reach to a diverse, receptive audience.

What happened next?

A very happy client with feedback being “… best one yet!” In fact, they loved it so much, they immediately looked into its potential as a TV commercial for a regional campaign.