Marketing institute hopes to strengthen regional operation

The council of the National Institute of Marketing of Nigeria (NIMN) has stated that one of its focus, in the next few years, would be to strengthen its regional operations by further enhancing the status of its chapters. This, according to the Council, represents a way of deepening its membership drive outside Lagos, its traditional catchment area.

Disclosing this at the institute’s Annual Marketing Conference and AGM, held recently, the institute’s president, Mr. Ganiyu Koledoye, stated that the institute’s decision to hold some of its key activities such as the Conference, in other regions of the country, outside Lagos, was in tune with that vision of further enhancing the status of those regions and bonding with people in those regions.

He expressed delight that members from the nation’s academia are increasingly showing interests in the institute’s activities, as evident in the turn-out at the Conference. He noted that such participation from that sector would go a long way in bolstering the public confidence in the quality of training being churned out by the institute.

Also, the Marketing Manager, Nigerian Breweries Plc., Mr. Tony Agenmonmen, has been elected as the First Vice President of the institute. With this, Agenmonmen, who was elected unopposed, by a voice vote, takes over from Mr. Rotimi Olaniyan, who had served his statutory two-year term.

A Professor of Marketing and the Chairman of the Enugu State Chapter of the institute, Prof. Justie Nnabuko also replaced Dr. Rotimi Oladele as the second vice president.

Unfolding his plans, the Nigerian Breweries chieftain stated that one of his priorities, would be to market the institute and its activities, through the institute’s Council to the Corporate Nigeria.

Expressing his delight at the achievements of the present Council, Agenmonmen stressed the need to get more corporate organisations to be involved in the activities of the institute.

He also planned to facilitate the process of setting up an Elders’ Council, whose role would be advisory, as a way of ensuring lasting peace within the institute.

The new second Vice President, Nnabuko noted that the time had come for the institute to strengthen her academic curriculum to further attract it to the public.

“We need to move to the next level. The academic programmes must be made more robust, and I think this can only be achieved when members of the academia are actively involved in the institute’s activities, and I believe my elections into this office is a step towards that,” she stated.