Countdown: 7 days

12 Nov , 2015

A serious countdown: 7 days till the opening of IDENTITY DRESS 2015!

And since the opening show on 19 November 2015 is by invitation only, we will provide an online live stream at identitydress.com/livestream for anyone interested in dresses of 19 partaking designers and the opening experience. Bare in mind the exhibition will be open to publics free of charge until 13 December 2015 at the National Museum of Slovenia, with dresses surrounded by the ABSOLUTly hypnotic floating electricity!

With the help of our project partners we will be able to showcase diverse and unique reflections of designers’ personalities.

By Eric Maj Potočnik
Eric is the author of the IDENTITY DRESS concept. He has been working within various fields of arts and creative industries for over a decade. As a fashion designer and stylist he represents one half of the design duo Eric Matyash, currently focused in the international development of the brand. Prior establishing IDENTITY DRESS as an independent platform he held the position of a fashion editor at design festival Month of Design Ljubljana. Eric likes to wear his shirts fully buttoned, adores sighthounds, and would kill for a good slice of pavlova cake!

IDENTITY DRESS is an international fashion design exhibition exploring creativity, launched by a distinctive opening show, located in Ljubljana, the capital city of Slovenia (EU).

It is a creative experiment with a palette of highly expressive international fashion designers involved. Curated by Eric Maj Potočnik and Matjaž Plošinjak, the project discovers possibilities of expression in design when limited by a strictly defined form. Dress is being introduced as the signature of its creator; as a reflection of designer's personality.