Integrate Mention to Taboola

Mention monitors conversations about a brand by tracking any time that the brand is mentioned on a range of online platforms, including social media, blogs, or news outlets. Mention can then analyze the sentiment of those conversations and send that information to users in the form of alerts. This data also allows Mention to gauge overall public sentiment and reputation of a brand. If those metrics seem particularly unusual - i.e. if there is a spike in negative public sentiment - they can send notifications immediately so that changes can be made.

Popular Use Cases

Xplenty can extract any data that you need from Mention. Here are some of our most popular use cases:

Accounts

Create or modify a Mention user account, including the user’s contact info, how often they receive alerts and what kind of access they have to the data on Mention. This allows you to ensure that users can operate as efficiently as possible and interact with Mention in a way that creates the best workflow for them.

Mentions

Retrieve a list of mentions that have been tracked by your alerts, which can be filtered by a number of parameters including source, date range and tone. This query then returns details - like description, source and author’s influence score - about the relevant mentions, allowing you to gauge if the mention warrants a response.

Alerts

Define the parameters of an alert, such as the alert’s name, query terms and tracked sources. Then, retrieve data about the mentions that have triggered the alert, including how many mentions there are and how important it is to respond to them.

Tags

Design tags, which can be used to filter responses generated by your alerts. Once a tag is created, you can either fetch all the Mentions with that tag in them or use the tag as one of many parameters to filter queries about the mentions in an alert.

Popular Use Cases

Xplenty can extract any data that you need from Taboola. Here are some of our most popular use cases:

Campaigns

Manage the details of one or more of your ad campaigns, including the financial details - such as cost-per-click (CPC), spending limit, and daily cap - and preferred targets for the campaign i.e. publishers, countries, platforms, etc. This ensures that your campaigns are personalized for the audience most likely to engage them.

Reports

Retrieve performance reports that include advertiser-relevant data - such as CPC, impressions, total clicks, etc. - as well as publisher metrics, like detailed analytics on the revenue that is being generated by a page. This information allows publishers and advertisers to gauge how to best maximize their discovery-based marketing performance.

Resources

Request resources that can help set up a campaign on Taboola, including the supported regions and region codes, which platforms are supported, and a dictionary that lists all of the terms that can be used when requesting these resources. Then, use this information to customize a campaign that will provide more effective targeting.

Why Our Customers Choose Xplenty

Ownership

We take ownership of your data pipelines. That means that our platform will ensure that your data continues to flow and that your pipelines won’t break - and, if they do break, it’s our problem, not yours. So rest easy knowing that Xplenty has got you covered.

Control

Xplenty offers you full flexibility when it comes to how much control you have over the process of data integration. That means that you choose exactly what data will be delivered, how it’s going to be delivered, and when.

Ease of Use

You don’t have to be tech-savvy to use Xplenty. There’s no code, no engineering and no need to worry about messing up your data delivery.

Reach

Data integration used to be the domain of IT, data developers and BI. Xplenty changes all of this, allowing every team within a company - marketing, sales, product, finance, HR, etc. - to use the platform to power their analytics and gain important business insights.