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Wednesday, August 21, 2013

We unveiled The Sims 4 at our gamescom press briefing – to give you an insider’s look, we sat down with producer Ryan Vaughn to tell us a little more about this PC favorite and what the Sims team will be doing this week here at gamescom.

Q: What is the biggest difference in The Sims 4 compared to The Sims 3?

A: It all starts with the biggest innovation in The Sims 4, the Sims themselves. Our Sims have evolved into emotionally aware beings whose every action is affected by what they’re thinking and how they’re feeling. Now you get to play with the mind, body and heart of the Sims.

Our second big feature is a new set of technologies we’re calling SmartSim. This has allowed us to make the most intelligent and relatable life simulation ever.

And finally, we’ve completely rebuilt our creative tools to be more intuitive, more powerful, and much more fun to play with. For the first time you reach into the world and shape your Sims by hand and build your homes room-by-room with ease.

You’re going to be able to see this in action during The Sims Live Broadcast so check it out! [Airs at 8am Pacific on Thursday, August 22 at www.TheSims.com/live]

Q: Sims have now been around for over a decade. How do you keep it interesting for (very passionate!) fans?

A: It’s funny you ask that, because it’s actually the fans that continue to drive our excitement about The Sims. It is their undying passion that energizes us, and their continued devotion that inspires us to create the kinds of games and content that we want to play. We’re constantly surfing the forums, checking in with them on Twitter via our @SimGuru accounts and looking for their feedback so that we can deliver the experiences they’re looking for. Keep it up, guys, we’re listening!

Q: So, what’s going on at SimsCamp this week? Tell us more!

A: We’ve invited top fans of The Sims from around the world to converge at SimsCamp to get an exclusive behind-the-scenes look at The Sims 4. In addition to being amongst the first people in the world to play with Create A Sim, they’re the first to go behind the curtain to see how all of the pieces of our game come together.

Q: What is the feature you’ve waited for the most to show off while at gamescom?

A: The Sims themselves. These are revolutionary new Sims with emotional centers that behave and react more naturally than ever before. Every one of their actions is affected by their emotional states that lead to richer, more meaningful gameplay.

Q: How long have you been a Simmer yourself and what makes you love this franchise?

A: I started working on The Sims in 2007 when I was lucky enough to land on The Sims 2 team, but I’ve been a Simmer since the beginning. My favorite part about The Sims is that it’s a blank canvas. We give players all of these creative tools and they use them to tell their own unique stories.

For me, I love to build homes. So it actually really excites me that we’ve completely revamped our Build tool. It has all of the power that I want, but it’s tactile and flexible so that I can make great homes with ease.

REDWOOD CITY, Calif.–(BUSINESS WIRE)– Life just got better. Electronic Arts Inc. (NASDAQ: EA) today announced the first details forThe Sims™ 4, the next-generation of the hit life simulator franchise launching in 2014. The Sims 4 gives fans an entirely new way to experience the excitement and delight of life’s moments. Built on a brand new technology platform, The Sims 4 empowers players to create and control an entirely new generation of Sims like never before. Through powerful new creative tools and dynamic, emotion-rich gameplay, every relationship is interwoven to create a ripple effect that shapes the life journey of the Sims. The world debut gameplay trailer for The Sims 4 is available to view at www.TheSims.com.

“Over 10 years ago, we created a genre, now we’re taking our most revolutionary step forward by focusing on the heart of the franchise, the Sims themselves,” said Rachel Franklin, VP and Executive Producer for The Sims 4. “The magic of The Sims has always come from the combination of the player’s creativity and the Sims’ free will, and in The Sims 4 we’re taking this further by unlocking more possibilities and deeper gameplay opportunities. The Sims 4 is the bold leap for the franchise where each Sim now has a rich emotional center that drives meaningful social interactions. Your ability to affect the mind, body and heart of these new Sims brings your stories to life in a way that is more personal than ever before.”

The Sims 4 brings all new ways to play with life. Built on the foundation of a brand new technology platform, the nuance and delight of being human come together to create more intelligent, more emotionally rich and more relatable Sims. These Sims have evolved into beings whose every action is informed and affected by interactions and emotional states. Because players are in control of life’s triumphs and failures, life’s moments make stories richer, Sims more relatable and their homes more personal. Pair these revolutionary new Sims with brand new creative tools that are powerful, agile and tactile, and the result is a provocative new gameplay experience that powers a new era for The Sims.

The Sims 4 combines revolutionary Sims with powerful creative tools and all-new emotion-based gameplay, to reinvent The Sims experience. Built on the foundation of brand new technologies that Maxis calls SmartSim, The Sims 4 is the most intelligent, relatable and personal life simulation ever. For the first time, player choice shapes not just a single moment, but the entire life journey of the Sims.

For more than a decade, The Sims has entertained millions of people across the globe and has left an indelible footprint on the interactive world. A world-renowned interactive entertainment phenomenon, The Sims has sold 175 million units to date and continues to enhance its rich multi-platform portfolio with offerings that inspire creativity and reach one of the most passionate audiences in interactive entertainment.

Tell Stories That Span a Lifetime – Life is incredibly rich and multifaceted. The Sims offers players personality and aspirations that emulate the beauty of life but, for the first time, in The Sims 4, Sims are now emotionally aware. They are capable of experiencing a range of emotions that have a direct impact on the way the game is played. In The Sims 4, player choices influence the gameplay not just in this moment but down the line. Just like in real life, these choices have a cascading effect that shapes the entire life journey of their Sims.

Connect with Sims on a New Level – Players are in control of a new wave of Sims, brimming over with intelligence and unique characteristics. The result of this enhanced intelligence is new Sims that behave and react more naturally than ever before. Stories unfold dynamically as Sims socialize, multitask, and engage with each other on a new level.

Creativity for All – Rebuilt from the ground up to be more powerful and intuitive, the tools in The Sims 4 will change the way players bring Sims and their homes to life. With Create A Sim, players reach into the game, sculpting Sims by hand; it’s like playing with clay, but less messy.

The new Build Mode gives players all the control they want with new tactile features that allow them to build homes by simply dragging and dropping rooms. It’s easier and faster for players to create the homes they want. These tools have been designed to allow players to create with speed and flexibility.