Friday, March 27, 2009

Alert The Press!

Ahem, Le press release:

Origami Vinyl to Open in Echo Park, CAOpening April 3, 2009

ECHO PARK, CA – March 26, 2009 - Already creating a buzz, courtesy of the LA Times and Buzzbands, Origami Vinyl will open its doors to the public at 1816 W. Sunset Blvd, Friday, April 3rd at Noon. Grand Opening guests will enjoy in-store performances by Wait.Think.Fast. and Nico Stai as well as an Opening Day Sale of 10% off everything in the store.

A not-so-natural progression of the digital-only record label of the same name, Origami Vinyl is Echo Park's very own vinyl-only record shop! The shop will stock a variety of new vinyl—both LPs and 45s—as well as record players, cartridges and accessories. Conveniently located two doors from The Echo and Echoplex, Origami Vinyl will also serve as the primary box office for concert tickets to The Echo, Echoplex, Spaceland and other Spaceland Productions Festivals/Events. As if that weren't enough, digital DJ pioneer Serato has chosen Origami Vinyl as its flagship recycling center for used Serato control vinyl.

Inspiration for the store came from the neighborhood itself, where owner Neil Schield has lived for nearly a decade, impressed by its increasingly characteristic knowledge of, and appetite for, good music. No one knows Echo Park quite like Schield's new landlord and neighbor Mitchell Frank (The Echo, Spaceland, Malo, El Prado).

“After Neil unveiled plans for his grand opening party,” Frank laughs, “my wife said I’m not allowed inside Origami Vinyl unless she’s holding my credit cards! The vinyl-only shop is a welcomed addition to the neighborhood and will have great synergy with The Echo and Echoplex. It’ll serve as a box office for shows at the venues, as well as a pop up store, radio station hub, music news broadcast and internet communications bureau and a great vinyl outlet – not to mention a host for record release parties and art exhibits. I’ll see you there, but for me it’s cash only!”

Origami Vinyl will be open seven days a week “from Noon to Late” and will occasionally host events like listening parties, record clubs, in-store performances from local and touring artists, art openings and other random happenings. To stay updated, visit our blog at www.origamiorigami.com or follow us on Twitter at www.twitter.com/OrigamiVinyl.