Sign makers services have been greatly enhanced with the development of digital printing. The opportunities to transform company branding and marketing messages into economical, cost effective signage has come on leaps and bounds with the introduction of this technology. Greater demand, particularly from smaller companies and organisations which may have previously found the cost of sign making prohibitive, and the reduction in investing in digital technology, have provided the opportunity for everyone to communicate their message, philosophy and ideas professionally and affordably. One such example is of a Leicestershire school who wanted to brighten up their toilets.