This Bendable Phone Is Kinda Like if iPhone Met the Slap Bracelet

Bend...and snap.

Just two weeks after Chinese startup Moxi Group announced that it had created a bendable smartphone, multinational corporation Lenovo came out with its own bendable mobile device, and the brand is hoping to roll out a fully functional model soon.

At Lenovo's 2016 Tech World event this week, chief technology officer Peter Hortensius introduced audiences to an active mockup of the bendable smartphone, called the Cplus, the company is currently building.

Much like Moxi Group's flexible phone, Lenovo's design puts all of the major hardware as well as the device's battery at the end of the phone instead of behind the display. But unlike Moxi's mockup, it appears that Lenovo is making an attempt to have color graphics from the start instead of starting off with a black-and-white display.

While there's no official launch date in sight for the phone, Lenovo will have to act quickly if it wants an edge on the market. South Korean tech giant Samsung recently told Bloomberg that it was hoping to roll out bendable smartphones as early as 2017, so the race is on.