Foursquare: Where Are We on World AIDS Day?

Today, on World AIDS Day, we re-dedicate ourselves to raising awareness about an epidemic that has claimed far too many lives. This is an opportunity for us to reflect on the many tools we use to reach our audience and whether they are appropriate for the messages we are trying to communicate. Since there has been a great deal of buzz about global positional systems, or GPS-enabled applications and services that determine your location, we wanted to share with you what weve learned about one tool in particular and how it is being used in the field.

What Is Foursquare?

Foursquare is a GPS-enabled social network for mobile devices that allows you to share your location with friends and find others who are nearby when you "check-in" to places. Incentives for "checking-in" include tips about different locations, notifications of retailer discounts, and the ability to earn badges for accomplishing tasks or visiting certain locations. You can also link your Foursquare account to Facebook and Twitter.

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