This Just In: ATM by Anthony Thomas Melillo

Over the course of his long career in fashion, serving as creative director for both publications and fashion lines alike, Tony Melillo has established himself as an innovator of sportswear for the metropolitan man. After years spent working on full lines, the designer is now launching his passion project: creating modern t-shirts crafted from luxury cotton at an affordable price. The collection, ATM by Anthony Thomas Melillo, represents the meticulous efforts of Melillo's focus on fit and fabrication. The cottons alone have been years in the making, with Melillo working hand-in-hand with a Peruvian factory to develop the signature pima and slub cottons used in the shirts. The fits are equally considered, with more of-the-moment longer lengths and slimmer bodies than your average tees. Even the minimal branding is thoughtful, in this case a discreet logo on the inside right underarm that mimics Melillo's own tattoo of his initials.

Rolling out to 15 Barneys locations, Melillo put as much thought into how the shirts would be shown as he did to the actual garments. Enormous black boxes, closed on three sides, will house the shirts with men's on one side and women's on the other. Look for them to hit the floor tomorrow or check them out at Melillo's site, atmtees.com