Review by flsun

The best way to describe the smell is this: when I came out of the bathroom with the protein treatment on my hair, our dog came running! She was sniffing everywhere, and when she realized it was my hair, she went nuts! She was wagging and sniffing, and I had to close her out of the room... If you know anything about what smells dogs like, you'll have a clear picture of the odor in this product.
After using it and blowing my hair out normally, I can say my hair is fuller & shiny. It is not, however, soft, and, as others have stated, the smell lingers/wreaks. I'll post a follow-up review in a week or so to report on any lasting benefits. For now, I can't see using this again.