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San Francisco – KISSmetrics, a San Francisco-based developer of web analytics focused around person-centric data, on Monday named Will Hodgman as its CEO.

Hodgman most recently was the executive vice president of international at comScore, having previously co-founded M:Metrics. He succeeds KISSmetrics’ co-founder Hiten Shah, who will now serve as president.

“At this critical inflection point, we need a CEO with the industry experience and contacts to successfully take our business to the next level,” said Shah.