Biokyra

Tuesday, December 30, 2014

Europe might need to rethink its healthcare system in order to put it
back on a sustainable track. Not only the European industry is suffering from
increased demand, as a result of its demographic trend (expanding elderly
population), but also because government spendings are under pressure and there
are ever fewer healthcare professionals.

According to MedTech Europe, the industry has developed a Contract for a Healthy Future, its
five-year strategy, in which they commit themselves to adapt their “business
model to deliver value-based innovations which will help steer European
healthcare systems onto a sustainable path.” MedTech Europe and Boston
Consulting Group have developed a report that “looks at how companies respond
to the new market realities and where the industry stands in terms of making
the necessary changes.” The report is called “Slow Burn – The Need to Transform
the Medtech Model in Europe” Their website also features an Economist Report
which shows how 5 European member states have already taken measures in order
to keep their healthcare systems sustainable for the future.

More
information on the MedTech Industry's 5-Year Strategy is available at
www.reforminghealthcare.eu

Monday, December 15, 2014

During the BIOMEDevice San Jose
2014, Andrew Atwell, principal at Samsung Open Innovation Center, stated his
concerns about consumerization issues in the healthcare sector. According to
him, there are four key trends that medical devices companies should keep in
mind.

First of all, and following other sectors: free data. Not only
gathering health information, but sharing it between devices. These data,
however, must provide and convert it into relevant actionable
information. Another important fact pointed out by Andrew Atwell is the importance
of releasing the information in real time. According to him, in medical labs
there are still many paper-based results that are manually entered by a lab
tech. “The doctors should be able to see the data immediately at a patient’s
bedside or on the golf course,” Atwell said. Doing so, patients would properly
follow protocols after leaving hospitals and it would prevent readmissions. The
last concern stated by Atwell was about usability. “The traditional form factor
of many medical devices has been frustrating for many users.” Both patients and
doctors are demanding medical devices and systems that engage users.

Monday, December 1, 2014

During November 12-15th, the renowned international event of the
medical devices sector MEDICA took place in Düsseldorf, Germany. The Brazilian
companies, under the Brazilian Health Devices - ABIMO’s project in partnership with APEX-Brasil - attended the event and the expectation for the next 12
months is US$ 16 million in business development as a result of the trade fair.

There were a total of 50 Brazilian exhibitors at MEDICA and the
numbers are impressive: more than 3 thousand new contacts in more than 120 countries.
As an instant result, MEDICA provided US$ 2.292 million in new business for the
Brazilian companies.