Together We’re Better is a community where digital professionals in the not-for-profit sector can find solutions to digital challenges. They posted my previous blog ‘Is your content ROT-ting?’ on their blog last week. See it here. Elena Plaiter Advertisements Continue reading →

Here’s the text from a blog I wrote for Together We’re Better. You can see the original blog here. As the over-touted saying goes, ‘we’re all publishers now’. So we need to adapt tools and tactics to help us be 21st century publishers. Whether your digital team is a delivery unit that services your organisation, or … Continue reading →

Benefits of being a social business It’s not just good to do social – we need to be social. Social business is an evolution of social media and an evolution of business. Content is the challenge: you need to point to it from social media, so you need to have it, and make sure it’s … Continue reading →

Confused as to what strategy is, and how to apply it to your digital activity? Strategy and Online: How online is changing the game and the playing field for strategy development by Gerry McGovern is full of interesting and useful pointers if you’re thinking about your online strategy. Here are my notes [copied from the … Continue reading →

I recently came across this great multimedia storytelling piece from the Guardian: Firestorm: The story of the bushfire at Dunalley The photograph of the Holmes family hiding from a violent bushfire in Tasmania was shared around the world. But what became of them? In a unique multimedia project, the family speak exclusively to the Guardian … Continue reading →