Balmain’s designs aren’t for the faint-hearted. A sense of tough glamour runs through its clothes, which – often showcasing lavish embroidery, sculpted silhouettes, sharp shoulders and rich jewel tones – are equal parts flattering and commanding.

Founder Pierre Balmain’s vision was one of femininity and no-holds-barred opulence, and his creations were adored by the likes of Audrey Hepburn, Josephine Baker and Brigitte Bardot. Under the direction of Olivier Rousteing, the brand’s decadent design codes remain intact, now infused with a heady rock ‘n’ roll attitude for the modern woman.

Balmain

Balmain's clothing, bags and accessories exude a sense of elegance that comes served with a tough touch. Team a glamorous dress from the brand with a pair of its vertiginous shoes for a fiercely feminine look, or emulate Parisian cool with a tailored Balmain shirt, embroidered jacket and a pair of distressed jeans.