Content needs are constantly evolving. The days of pounding away at typewriters disappeared with the arrival of personal computers and accompanying software, and the Internet pushed content creation into its next phase, a phase in which speed, scale and efficiency are...

To say the content marketing industry is growing doesn’t do anyone any good. An eMarketer report predicted marketers will spend $4.3B on native advertising in 2015, a 35% increase over 2014. Expected to reach $8.8B by 2018, the content marketing industry is a big...

Despite most e-commerce websites pushing product descriptions to the bottom of their product pages, a rich and detailed description is among the most customer sought-after content on a product page. Even if your product images look amazing, 99% of the first-time...

I took my son Jack to opening night at our 2014 World Champion, San Francisco Giants game a couple weeks back and we proudly took possession of our Madison Bumgarner bobble heads (why is he wearing jeans?) For those of you who don’t know or care about baseball...

India’s rapid population growth and its ever-expanding Internet base favors the online retail industry. At present, more than 250 million of the country’s residents use the Internet. A recent survey forecasted that India is poised to experience phenomenal growth in...