Born in Calgary, Canada and based in London, Imran Amen is best known for his love of fashion, savvy business sense and hugely successful blog The Business of Fashion(BoF).

What started off as a simple realization that the fashion industry had no real “reportage” system to help measure the successes and downfalls of the biz, blossomed into a hub of information that is now visited by more the 20, 000 visitors a day in over 170 counties across the globe.

“Most of what I was reading online focused on the individual—what they wore, what they liked—or there was commentary on what celebrities were wearing, there was nothing about the industry itself.” – Imran Amen, Founder of The Business of Fashion.

With a passion for digital media, Imran has positioned himself as one of the fashion industry’s leading thinkers working for international luxury brands, private equity firms and high-potential start-ups, helping to shape and create digital strategies.

Imran is at the top of his game; in 2011 he was named as both one of the 100 Most Influential Men in Britain by British GQ and the 50 Most Influential Global Indians by Indian GQ.