One of the skills that characterizes great business data analysts is the ability to communicate practical implications of quantitative analyses to any kind of audience member. Even the most sophisticated statistical analyses are not useful to a business if they do not lead to actionable advice, or if the answers to those business questions are not conveyed in a way that non-technical people can understand.
In this course you will learn how to become a master at communicating business-relevant implications of data analyses. By the end, you will know how to structure your data analysis projects to ensure the fruits of your hard labor yield results for your stakeholders. You will also know how to streamline your analyses and highlight their implications efficiently using visualizations in Tableau, the most popular visualization program in the business world. Using other Tableau features, you will be able to make effective visualizations that harness the human brain’s innate perceptual and cognitive tendencies to convey conclusions directly and clearly. Finally, you will be practiced in designing and persuasively presenting business “data stories” that use these visualizations, capitalizing on business-tested methods and design principles.

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Dynamic Data Manipulation and Presentation in Tableau

Welcome to week 3! This week you'll continue learning how to use Tableau to answer data analysis questions. You will learn how to use Tableau to both find, and eventually communicate answers to business questions. You'll learn about the process of elicitation, and learn how to ensure your data story is not undermined by overgeneralization or bias and how to format your data charts to begin creating a compelling data story. By the end of this week, you will be able to: <ul><li>Write calculations and equations in Tableau</li> <li>Publish online business dashboards with Tableau.</li></ul> <p>Remember to refer to the additional resources for this week: “Examples of Tableau Dashboards and Stories” and "Using Tableau Dashboards When You Don't Have To." <p>You will also complete a graded quiz. <p>As always, if you have any questions, post them to the Discussions. <p>To get started, please begin with the video “Customizing and Sharing New Data in Tableau.” <p>I hope you enjoy this week's materials!