Increase leads from my website

Is your website working as hard as it could be?

54% of shoppers visit a dealership’s website before they visit in person.*

It can be frustrating to compare your website traffic to your incoming phone calls and online lead form submissions. Why aren’t more of those website visitors reaching out to you for more info on the cars they’re looking at online? There are a lot of places where potential customers can fall through the cracks of your website, but it doesn’t have to be that way.

A customer who is actively shopping provides a wealth of information via their browsing history that can help you learn what interests them and encourage them to buy. The key is to put CRM processes and integrations in place that equip your salespeople with that information. Then they have the opportunity to proactively reach out and turn web browsers into buyers.

Related Resources

One of the best ways to ensure your dealership continues to capture business is by anticipating customer needs – not waiting on customers to make the first move. Dealership software platforms are a treasure trove of data. But many dealers aren’t sure how to harness the powerful insights at their fingertips – and ultimately drive sales and retention.

Many dealers are missing out on the biggest opportunity to increase market share: the automation of marketing communications. Download the PCG Research Report on TargetPro to learn the benefits of data-backed marketing automation for your dealership.