SEO for Dentists: The Online Marketing Tactic Not to Be Ignored

Naomi CooperMay 9, 2013

Search engine optimization, or SEO as it’s more commonly called, is not just for large corporations. Businesses of all sizes, including dental practices, need to employ SEO tactics in order to drive traffic to their business websites, and cast a wider net in order to reach more Internet users.

Understanding SEO, however, is no simple feat. Strategies are constantly changing as Google and other major search engines often adapt their algorithms, sometimes on a daily basis. There is an entire industry of SEO specialists who spend their entire work week staying on top of and employing the latest tactics for their clients. Of course, dentists could take the time to study the science behind search engine optimization, but who really has the time?

SEO isn’t just a passing trend; nor is it just for corporations. Dental practices of all sizes benefit from smart SEO practices. After all, patients won’t be able to find you if they don’t know you are there!

SEO for Dentists: The Online Marketing Tactic Not to Be Ignored was last modified: March 28th, 2016 by Naomi Cooper

Naomi is a published author, a sought-after speaker and a dental industry opinion leader.
Naomi advises dental manufacturers, associations and service providers, offering strategic and ongoing marketing implementation services, generating budgets and timelines, facilitating vendor introductions and creating a system of ongoing marketing accountability. She also serves as Chief Marketing Consultant for Pride Institute, which for the past thirty-five years has been considered one of the leading practice management consulting firms in the dental profession.

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While marketing can be a foreign topic to many dentists, Naomi really breaks it down, showing how it can be fun and easy to implement in the dental practice. You’ll come away with lots of fresh ideas, concrete action items and a whole new marketing vocabulary!

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