Tag: innovation

Red Digital Cinema just announced the Hydrogen One: a $1,600 Holographic Android Phone. We've heard plenty from both fanboys and skeptics, while bloggers ruminate on the technical specs. Katie & Pliny have both been outspoken on RED's influence on the industry, so they decided to put their combined nickel into the discussion.

Disruption is a term that is commonly overused. Very few things truly disrupt, but everyone wants to be seen as “disruptive”. Similarly, not many things are “innovative”, despite it being a buzzword in our industry. It should be noted that “causing disruption” does not make a thing “disruptive”. Being the first to prove a fact untrue and to then usher in a radical change to an entire industry (and its surrounding economy and ecosystem) is the epitome of disruption. Nothing in our lifetimes has done that for the film industry, quite like the RED Camera.

Immersive media is not new. Emerging technologies, such as VR and AR as we currently know them, are simply part of an evolutionary path making media more immersive.
Many commentators and industry professionals became cynical after the short life-cycle of Stereoscopic 3D, and are hesitant to embrace VR, calling it "another fad". I see it differently, these technologies are simply steps within a much wider ecosystem, leading us towards what immersive media is to become.

Katie Hinsen

Katie Hinsen is an international award-winning Finishing Artist with credits on over 80 major productions. Over a 20-year career she has worked as an engineer, editor, VFX artist, Stereoscopic 3D artist, colorist and finishing artist; on commercials, documentaries, television, music videos, short and feature films.
Katie has throughout her career been involved in both production and R&D of new digital acquisition and distribution formats including Stereoscopic/Autostereoscopic 3D, RED, HFR, HDR, 4K+ and DCP. She is considered both a world expert in a number of technologies including High Dynamic Range and High Resolution 4K-8K workflows, and celebrated as a major Thought Leader in the post production industry, writing, advising and speaking at industry conferences.
Outside of the office she is a passionate advocate for emerging talent, speaking at industry events, providing mentorship, and serving a number of industry-based non-profit organizations including Gaia Community Initiatives and the One Voice project in New Zealand, and the Blue Collar Post Collective and Society of Motion Picture & Television Engineers (SMPTE) in the United States. In addition to her technical expertise, Hinsen is an expert in the issues of talent development, diversity and mentorship.