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Ten Second Review

The sweet spot in the Evoque range? You could do worse than consider this three-door coupe version with the more powerful of the two 2.2-litre diesels under the bonnet. If you want the full impact of the Evoque's bold concept car styling, the coupe is the one to go for. And it isn't as if it's strapped for space or practicality.

Background

Hands up if you remember the Land Rover LRX concept? First shown at the Detroit Auto Show in 2008, this Land Rover prototype was bold, beautiful and dismissed by many as something that would never see production. It's the same with many show cars. They look great as they emerge from a design studio, but the boring practicalities of passing safety legislation and 'productionising' materials in terms of durability, accessibility and, yes, cost often sees exciting designs become much more mundane. Land Rover has form here, the 2004 Range Stormer concept car morphing into the markedly less striking Range Rover Sport production model.
So it was to the sound of a thousand jaws hitting the floor that Land Rover's Evoque was unveiled at the 2010 Paris show. It looked virtually identical to the LRX and was even finished in the same shade of white. That three-door car may have wowed the crowds but a lower-key announcement some months later of a five-door model may well be more relevant to the majority of British buyers.

Driving Experience

First impressions are good. This Evoque may be based on Freelander underpinnings, but it feels very different to drive. How different? Well, Land Rover's engineers wanted hot hatch and coupe drivers to be able to jump into this car and feel at home. They will if they opt for either of the pokier mainstream engines on offer - and make the most of it, too. 4WD is the only option here whether, as most customers will, you choose the SD4 model which uses the 2.2-litre diesel in 188bhp tune as tested here. The Evoque may be a 1.6-tonne car powered by a 2.2-litre turbodiesel, but it manages sixty from rest in 9.5s on the way to 124mph.
Equally critical for road raciness is the need to spend an extra £1,100 on the magnetorheological adaptive damping system able to adjust the car's demeanour to the road you're on and the mood you're in. Even in the 'Normal' setting, body roll is well controlled through tight corners, but switch to 'Sport' and things are noticeably flatter with firmer steering response too.
Off road there's almost nothing a Freelander could do that would defeat this Evoque, so it'll take four foot-high water and 45-degree slopes in its stride. Which consequently puts this car as far ahead of conventional compact 4x4 rivals like BMW's X3 and Audi's Q5 off road as it is on tarmac. Not that you'll ever see this car off road. Spattering all that glamorous panelwork with mud looks rather incongruous - which is why I couldn't wait to do it.

Design and Build

There's little to no chance that the Evoque's SUV-cum-coupe styling won't go down well with its intended customers. Reaction to the LRX concept shown at the Detroit Show in 2008 was extremely positive and remarkably little has changed for production. In making the journey from show stand to showroom, the bonnet line has been raised by 20mm to improve pedestrian safety. The roofline is taller by the same amount, the body marginally narrower and conventional door handles have been added. Otherwise the LRX's strikingly crisp lines and athletic stance are perfectly preserved.
The exterior and interior decor can be personalised, in the first instance, with three distinct 'Design Themes' though, as with the Mini, there's plenty of scope for mixing and matching trim and colour options. 'Pure' offers a neutral palette with brushed metal trim, soft-touch plastics and 19-inch alloys. 'Prestige' has a different style of 19-inch wheel, plenty of leather and what Land Rover rather worryingly calls 'sparkling metallic details'. Finally, 'Dynamic' is the most bespoke treatment of all with reworked bumpers, a bodykit and vividly coloured sports seats.

Market and Model

After you've plumped for an Evoque, decided that you want three doors and not five, decided which engine gets the thumbs up and whether you want front or four-wheel drive, there are still choices to make. Not just colours and options, but which trim package to go for. Land Rover offers three, each of which endows the Evoque with a distinctive personality.
If you've got a ruthlessly paperless office filled with sleek Apple iProducts, you'll probably prefer the Pure model. This combines the stunning concept-car exterior with a stylish, clean interior in neutral colours. Soft-touch wrapped materials on the major surfaces contrast with the metal brushed aluminium trim.
Those who prefer a few more luxuries will want the Prestige . This pairs a bespoke exterior that includes unique, 19-inch wheels and metallic details with an extensively leather-lined interior.
The extrovert Dynamic model gets Premiership-spec 20-inch wheels and unique bumpers, sills, grille and tailpipes for a more assertive, urban look and feel. Contrasting roof and spoiler colours are available, while the premium sports interior offers sports seats with splashes of bright contrast colour.
All three-door Evoques get an intuitive control system and touch-screen display that presents a clean fascia and can be had with the astonishing dual-view technology, so that driver and passenger can view independent content on the same screen. Yes, you did read that correctly.

Cost of Ownership

The Evoque represents a new dawn for Land Rover, one where the focus is squarely on driving down emissions and fuel consumption. It's important to separate the hype from the reality, though, and you'll need the entry-level diesel, front-wheel drive Evoque to achieve the headline-grabbing 56mpg economy figure and sub- 135g/km carbon dioxide output.
Opt for this 188bhp Range Rover with four driven wheels and those figures take a bit of a hit, dropping to 50.2mpg and 149g/km. Still, that's not bad either, especially as they don't deteriorate further if you go for the 190bhp version. All of which puts this Evoque on a par for efficiency with the class-leading BMW X3 2.0D and well ahead of a rival Audi Q5 2.0 TDI. It all explains why commensurately low taxes, sub-prestige servicing costs and the promise of robust Range Rover residuals will help make the Evoque a compelling ownership proposition.

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Car Finance

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HP

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This is one of the most popular methods to buy a new vehicle. You pay an initial deposit, then pay off the balance in monthly payments over an agreed period of time, when the payments are complete the car is yours.

One of the main benefits with Hire Purchase is the ability to buy a high value vehicle on monthly payments.Hire Purchase allows you to tailor your finance package as deposit, length of time and monthly payments are all flexible.

Lease

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