Basic retargeting pixel:

Simple as that! However, to allow us to achieve the best possible performance we highly recommend to add some more information to the pixel.

*The script ID "1a2b3c4d.js" in the script shown above is just an example. You get your personal ID from your key account.

Extended (dynamic) retargeting pixel

In order to be able to target the visitors of the site more specifically and increase the quality of the campaigns, we recommend to additionally fill in the following parameters. If any of the information is not available, simply leave the parameter empty.