Green coatings offer different characteristics as per the coatings manufacturing and their application requirements in the end products. The waterborne coatings have high demand at a global level and its manufacturing is majorly dominated by Asia-Pacific mainly by China, Japan, and India. The major industries for green coatings are architectural, automotive, industrial, high performance, wood, packaging, and product finishes.

The green coatings manufacturing companies and research institutions are infusing high investment for the future advancements and technology of environment friendly and nonhazardous coatings. These investments are to create coatings with similar performance as compared to conventional VOC contained coatings. Asia-Pacific is the largest region followed by North America and Europe. Countries such as China, India, Japan, Malaysia, Thailand, Indonesia, Vietnam, and others are growing markets for green coatings. Major players in the green coatings industry include AkzoNobel, PPG Industries, Henkel, Sherwin-Williams, Axalta, Valspar, BASF, Kansai, and others.

North America is the global hub for major green coatings manufacturers and their headquarters in U.S. Within Asia-Pacific, most of the major market players are situated in Japan such as Kansai, Nippon, Chugoku Marine Paints, Fujikura Kasei, and others.

The green coatings demand market is analyzed by considering every possible factor that affects this coatings market. The materials demand, in terms of the value and volume market, depicts current and future projections according to parallel economic and industrial outlook. This analysis covers major developments, expansions, agreements, and mergers & acquisitions of leading global companies.

The current worth of the global green coatings market (2012) is $60.6 billion and is estimated to reach $85.7 billion by 2018, growing at a CAGR of 5.9% from 2013 to 2018 under normal conditions. The high demand across the industries such as architectural and decorative, automotive, wood coatings, packaging, and product finishes will increase the overall materials consumption.

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