Starting a new company comes with a list of to-dos several migraines long, from the mountains of paperwork to physically setting up the new workspace. It is a lot of work, so why not try to cut out some of the complications? Every little bit helps, and if you want to make your new company as efficient as possible as quickly as possible then you need to use every tool at your disposal.

Video interviews are one such tool. New companies have to have employees, and unlike the trickling employment period of the annual turnover for larger companies, you will need to completely staff your new company before it can get anything done. But with all of the prospective employees and positions that need filling, chances are you don’t have enough manpower to finish within a reasonable period of time. You’re more likely to spend weeks on that endeavor, sacrificing man hours that could have been devoted elsewhere, like when building a client list or testing a prototype.

Enter video interviews. These will save new companies tons of time without sacrificing efficiency or quality. For starters, you can use video interviews to level the playing field against more established companies or competitors when vying for the best talent out on the market. After all, you are pitching your company to the candidate as much as they are pitching themselves to you. If your office isn’t yet in tip top shape, video interviews will work to your advantage. If the office is going to be finished before the new hire’s start date, why let your candidates frame their opinion of your organization based on some temporary clutter?

There is no point. You should not cheat yourself out of a viable candidate because of something as trivial as sawdust in the carpet, and with video interviews you won’t have to. Set up the computer in a finished office and give your candidates a view of what the place will look like once the construction is complete. Make sure it’s a soundproof room so no noises accidentally make their way on video. If it doesn’t cast a glare, get a shot of a window view from the building (if it’s appealing, of course). All of these things work to convince someone of the quality of what you’re selling, which is your new company, and it can all be done with video interviews.

And without the waiting period between ushering candidates in and out of the room, which can add up quickly after hundreds of in-person interviews, you can designate that saved time to progress your new company professionally. You could even set up night interviews from your home if you want to. It adds flexibility to the interview process and all at the cost of a handshake.

New companies can’t afford to waste time. Last time I checked 90% of new companies go under within the first year, and making sure you run your business as efficiently as possible will make sure you aren’t on the losing end of that statistic. Video interviews are a great tool that new companies can’t afford to overlook. Haven’t we been told our whole lives that it’s the little things that make the difference?

Do you think video interviews are a viable tool for a new company looking to grow? Offer your opinion in the comments below!