Buy and download: NTT Docomo analysis report

Summary – NTT Docomo analysis report

Docomo pioneered the mobile internet by introducing i-Mode to Japan’s market on February 22, 1999, and was the first operator to bring 3G to market. While Docomo has been less successful to capture global value from these pioneering developments, Docomo is one of the most successful and admired mobile operators. This report presents many financial and market data together with analysis, and also gives a thorough overview of Docomo’s pioneering i-Mode services.

DoCoMo’s market position
Overview
Overview of all wireless networks in Japan (logarithmic display of subscriber numbers)
No saturation: total number of mobile subscriptions
Net annual growth
Net monthly growth
Stacked display of all Japanese mobile subscriber to show market shares and total (DoCoMo 2G and 3G, KDDI AU and TuKa, Softbank 2G and 3G, Astel,
Willcom, eMobile (data shown in stacked form)
Market shares of top mobile operators (DoCoMo, KDDI, SoftBank, Willcom and eMobile)
Monthly net growth / net loss of subscriptions for top operators
Monthly changes of market shares

DoCoMo’s spectrum allocations and base stations – how many base stations does DoCoMo deploy?
Overview: radio spectrum allocation for mobile communications in Japan
How many base stations does DoCoMo deploy (graphics showing data for DoCoMo’s 2G and 3G spectrum bands, DoCoMo’s terminated PHS system is not included)
Total number of all DoCoMo base stations deployed
Growth per month of DoCoMo’s base stations – How many base stations does DoCoMo install per month? (graphics showing increase/ decrease of DoCoMo’s radio base stations) (gives a good indication of the number of base stations DoCoMo purchases per month)

DoCoMo’s phones
DoCoMo’s 900i series
DoCoMo’s 700i series
DoCoMo’s concept phone series
DoCoMo’s new series
Raku-Raku phones for the silver market

Mobile media and information services, mobile books
Weather and news
Mobile newspaper and mobile news sites
Ranking and usage of mobile newspaper sites
i-Mode sites of the five top national Japanese newspapers

Mobile manga, mobile books
eManga and eBooks on mobile phones

Location based services, i-Area (LBS)
LBS in Japan’s mobile phones (table showing the history of LBS, time line of LBS for Japan’s mobile services
i-Area – the world’s first location based service (LBS)
i-Area’s business model
i-Area – user access
i-Area top page today