In her early days in the business she took over those underperforming betting shops and turned them into a gaming empire. Coates jumped on the online betting wagon in the late-1990′s and that gave her company a major edge against her larger, more established competitors.

Bet365 is a privately held company, but it’s believed that her annual salary is right around £4.5 million. Additionally, it’s believed she’s pocketed around £37.5 million from dividends on Bet365 stock in the last three years alone.