The municipality of Rivière-du-Loup (19,507 inhabitants in 2016; 8,476 ha) is
located 200 km north-east of Quebec City. The municipality was established on 30
December 1998 as the merger of the town of Rivière-du-Loup and the parish
municipality of Saint-Patrice-de-la-Rivière-du-Loup.

La Rivière-du-Loup
was established in 1673, as a domain granted to Charles-Aubert de la Chesnaye,
one of the richest merchants of the time. The development of the town actually
started in the early 19th century and was boosted by the inauguration of the
railway, in 1859. From 1850 to 1919, the town was named Fraserville, as a
tribute to the contribution of the Fraser family to local development.
http://www.ville.riviere-du-loup.qc.ca/

City flag

I saw this flag flying in November 2004. Adapting the French text about the
logo:

The logo consists of a wave and a set of rectangles forming a dynamic
whole. The wave represents the importance of water in the local scenery and
the warmth of the city, as well as of its inhabitants, nature and scenery.
The penetrating wave symbolizes the seaway and the two central divisions
represent the highways of this crossroads city. The three rectangles
represent the three parishes with their three churches, the three legends
about the origins of the name and the multitude of services found in the
city. The green-grey color chosen indicates the main characteristic of Rivière-du-Loup:
a magnificent city, enchanting surroundings, a unique city close to the
bigger centers, and where it is pleasant to live, study, develop, invest and
build. The three legends about the city's name (literally The Wolf's River)
are: a) a French ship called Le Loup was forced to stay at the mouth of the
river for a whole winter in 1660; b) Champlain's encounter with an
Amerindian tribe called the mahigans (the wolves); c) the most probable is
the presence of sea-wolves (seals) at the mouth of the river.

Promotional Flag

image by António Martins-Tuválkin, 13 May 2009

According to the February 2005 city bulletin, there are also two other
flags flown in Rivière-du-Loup: one is a promotional flag with the city
slogan "Une culture à ciel ouvert" ('An
open-sky culture') and promotional logo; the other was designed by local
resident and artist Pierre Sénéchal and is entitled "À l'affût"
(an expression meaning 'waiting to seize the right opportunity'). This latter
flag is blue with three intertwined curvy white stripes. The three stripes
represent once again the three parishes and the crossroads situation of the
city. The design also makes reference to a bird in flight, signifying the
city's economic boom, and an eye can be distinguished between the curves,
reminding the importance for the community to see far ahead, to be vigilant
and "à l'affût".Luc Baronian, 6 May 2005