We were thrilled when our friends at Simpler & Simpler asked us to do another video shoot for Mitsubishi Rayon Golf Shafts. Last year we found and executed a unique way to capture this company’s premium and super-premium golf shafts golf shafts, and we were ready to step up to the challenge once again.

For this shoot we took a normal-sized production and made it miniature. We shot the golf clubs with macro lenses, which let us make the products appear far bigger than their actual size. This made the shots very dramatic because of the great level of detail these cameras capture. Making slight lighting adjustments or moving the camera a mere 1 mm would change the composition.

With the hands of “surgeons”, we were able to get all the shots we wanted with great precision. The videos, once edited & finalized, will be used in both the American and Japanese markets.