A Brand New Playground

A Brand New Playground (2011, BrandNewGame)

My most recent book, A Brand New Playground is about building brands in the Digital Era and is strongly inspired by the developments in the gaming industry in the past 40 years. Gartner predicted that at least 50% of all companies worldwide will be gamified to a certain extend towards 2020. And I am convinced that games are the marketing tool of the future.

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