Take the case of hunger: we have first an uncomfortable feeling inside, producing a disinclination to sit still, a sensitiveness to savoury smells, and an attraction towards any food that there may be in our neighbourhood.

The primitive non-cognitive element in desire seems to be a push, not a pull, an impulsion away from the actual, rather than an attraction towards the ideal.

The payoff begins Friday, when Universal adds the reported $45 million Revenge of the Mummy to its mix of movie-themed attractions that includes ``Shrek 4-D,'' Jurassic Park - The Ride and its venerable Studio Tour.

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