WILD OATS EXPANDS PRIVATE LABEL

BOULDER, Colo. - Determined to turn its private-label goods into a national brand, Wild Oats Markets here is in talks with several regional retailers about adding Wild Oats products to their shelves, Chief Executive Officer Perry Odak said last week.Wild Oats, whose private-brand goods are currently available in several channels, including Peapod.com and Amazon.com and in select Stop & Shop stores

BOULDER, Colo. - Determined to turn its private-label goods into a national brand, Wild Oats Markets here is in talks with several regional retailers about adding Wild Oats products to their shelves, Chief Executive Officer Perry Odak said last week.

Wild Oats, whose private-brand goods are currently available in several channels, including Peapod.com and Amazon.com and in select Stop & Shop stores in the Northeast, expects to announce alliances with unnamed "upscale regional reta