Engagements & Push Conversions

Oracle Push Cloud Service is the only provider that goes beyond telling you if your users are opening your app via push notifications.

With engagement metrics, you can connect the dots between a notification and actual user behavior. Do you want to see if a push notification is trying social activity? What about premium content or in-app purchases? By understanding your push conversion, you can improve your messaging strategy and even re-target users based on user behavior.

Launch and Active Engagements are handled automatically with use of the PushIOActivityLauncher. If your app is handling the notification in a custom way, then it needs to respond to the broadcasts, as described in the Optional - Customize Incoming Push Messages and Notification Taps section of the Step-by-step Guide topic.

If you want to track other metrics like In-App Purchases, Premium Content (Video Views), Social Media Hits, or other generic activities, you must call trackEngagement, passing one of the PUSHIO_ENGAGEMENT_METRIC constants found in the PushIOManager, as follows:

Here's a list of the PUSHIO_ENGAGEMENT_METRIC constants handled by the PushIOManager:

In-App Purchase:

PUSHIO_ENGAGEMENT_METRIC_INAPP_PURCHASE

Premium Content

PUSHIO_ENGAGEMENT_METRIC_PREMIUM_CONTENT

Social Media:

PUSHIO_ENGAGEMENT_METRIC_SOCIAL

Other:

PUSHIO_ENGAGEMENT_METRIC_OTHER

IMPORTANT: You must clear the EngagementId when the app goes into the background due to any user action (such as the user closing the app) or any system action (such as a phone call). To clear the EngagementId, call it once in the onStop method of your app: