Hollywood and the major music labels frequently describe The Pirate Bay as a piracy haven that ruins their businesses. On the other side, however, there are many independent artists who would like nothing more than to be featured prominently on the world's largest torrent site. For the latter group The Pirate Bay team have just released a new platform where artists can have their content promoted on the site's homepage, free of charge.

Today the largest torrent site on the Internet rolled out a new promotion platform for filmmakers, musicians, writers and all other artists alike. To help them reach an audience of tens of millions of people, The Pirate Bay is offering the artists a prime advertising spot on the site’s homepage, replacing the iconic logo.

“As you might have seen we sometimes replace our front page logo with others. Sometimes we link to important political issues like internet censorship and sometimes it’s to some cool indie musicians we like. We would now like to improve this feature,” The Pirate Bay announces.

Artists who want to participate have to offer something free in return, so a link to the iTunes store wont work, but apart from that pretty much anything goes. The promos can be targeted to a maximum of 3 countries, but if an artist manages to impress the Pirate Bay team, they may choose to promote it worldwide.

The Pirate Bay is no stranger to helping out artists. The site has been one of the key partners of the indie movie distribution platform VODO, and they’ve also run several promotional campaigns for content creators on their own.

On the other hand, many artists are already releasing their work voluntarily on The Pirate Bay, and not just basement bands either. To promote their new single, Radiohead turned to The Pirate Bay in 2009, and Nine Inch Nails have made pretty much all their music available on the torrent site.

Best selling author Paulo Coelho is another dedicated fan of The Pirate Bay, sharing his books on there every time his publisher looks away. “I am openly supporting their site,” Coelho told TorrentFreak when the site’s founders were defending themselves in a Swedish court.

There is little doubt that the new promotion platform will be welcomed by artist all across the globe. Perhaps there will even be a few established names that sign up who want to take advantage of this free advertising opportunity. To those who are about to try we have one piece of advice; please make sure your website can handle the load – with 1.8 billion page views a month a worldwide promotion can be quite a hit.