I donít think thereís anything meant to be serious about this, beyond he risk to his own life of course. Itís a mad stunt, hats off he can do whatever it is, and it will promote his business but itís not meant to be a record attempt is it?

?

i am friends with a swimmer who pitched for this a while back, but the sponsor had a preferred 'image' to portray by all accounts.

It's serious for those in that small world of ultra swimming...more serious than blagging a yacht for a long cruise, at least...

It seems like athletic ability isn't necessarily a pre-requisite for support and funding to do interesting and challenging physical activities these days. All you need is a high profile on social media and maybe a youtube vlog with a decent number of followers.
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Tracker has jumped forward again. Now appears to be at Torquay. Check point type markers have now been added. No explanation of what they are. My only presumption is each stopping point between swims.

He's updated on twitter as well. Apparently the plan was not to hug the coastline on this most recent bit, but sea conditions meant they had to, which has added distance and time.

To be fair to him, the updates he is posting, do seem to demonstrate he's doing what he says he is doing. It would still be nice to have something more real time, and he really should have used a couple of rotated Garmin's, or something similar, which he could upload GPS tracks from along with swim metrics to prove what he's done.

It's safe to say, nearly 19 days in, the 100 day target is never going to be achieved, but he's still apparently swum over 250 miles in under 19 days, so over a half marathon per day, which is quite frankly insane.
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It would still be nice to have something more real time, and he really should have used a couple of rotated Garmin's, or something similar, which he could upload GPS tracks from along with swim metrics to prove what he's done.

Yes, in the GPS era, a lack of data can make people circumspect about your claims. Just look at some of those runs across America, or freaky fast AG winners in World LD champs (the female NZ school teacher who out swam Dylan McNiece).
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Per twitter, he did a 26 miles day today (?? - the tweet was from 1hr ago).

Is that really feasible? A marathon, significantly more than a channel crossing, in just one day? As part of multiple swims, every day, for what is now three and half weeks?

The video of him with dolphins on twitter was pretty cool. But that showed the effects of the currents. He stopped for 20s or more to watch them, and you can just see him drifting back from where he had just swum.
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Per twitter, he did a 26 miles day today (?? - the tweet was from 1hr ago).

Is that really feasible? A marathon, significantly more than a channel crossing, in just one day? As part of multiple swims, every day, for what is now three and half weeks?

The video of him with dolphins on twitter was pretty cool. But that showed the effects of the currents. He stopped for 20s or more to watch them, and you can just see him drifting back from where he had just swum.

I had a quick look around early last week but couldn't find any reference to it. Thought they'd be all over it

Agreed, I did something similar in the first couple of weeks. The same people who were all over the guy swimming the atlantic were pretty silent on this.
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Random stuff and race reports

41 days 15 hours gone and after 70 swim sessions and 500k swum our plucky hero has just passed Milford Haven, safe to assume he's not going to complete in the 100 days I'd have thought
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