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SOFII stars

SOFII stars is a special feature designed to help you quickly to find your way to the best treasures on SOFII. SOFII stars are grouped by subject, so you can more easily find what you need. We're adding to SOFII stars continually and they're here on the site in perpetuity so that you can always get to them, whenever you want. Just another helpful simple service from SOFII. Tell your friends, why don't you? To register for their free SOFII updates they can email Carolina here any time.

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SOFII

Charities working in tandem with business can achieve remarkable results. In this edition of SOFII Stars, we present several wonderful examples where clever fundraising strategies led to exceptional partnerships!

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SOFII

We’ve once again delved into our archive to bring you a collection of inspirational SOFII Stars, this time focusing on great fundraising writers. From the great George Smith to advertising legend David Ogilvy via Indra Sinha and Karin Weatherup, we’ve gathered the best fundraising writers together to share their unique insights and advice.

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SOFII

Our selection of SOFII stars this time centred on treasures of legacy marketing. Exhibits and articles include Greenpeace Sweden’s legacy commercials, a University of Oxford legacy brochure, the NSPCC’s approach to legacy training and Mal Warwick giving us the facts on legacy giving, amongst a wealth of ever essential reads.

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Joe Burnett

Here are links to 12 fundraising events that raised money in innovative and exciting ways, from huge viral campaigns to small but successful projects that exceeded expectations and transformed people’s lives.

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SOFII

Here are links to 17 fundraising greats, 17 of the big ideas that were in the firstI Wish I'd Thought of That mega-event in London 2012, at which young fundraisers described and illustrated a cornucopia of big ideas so good that they wish they'd had them, themselves.

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SOFII

Check out some of the world's best fundraising direct mail. A priceless swipe file: 2000 years of fundraising direct mail. From all the direct marketing gems on SOFII, from the ancient to the bang-up-to-date, here's a selection of great fundraising direct mail, to inspire you. Enjoy!