Viva Vacations Branding

The Brief

Design a new corporate logo and brand style for Viva Vacations - an independent travel agency who put together fabulous trips for couples, newlyweds, families and all other types of traveller. Whether it’s for an adventure holiday, city, beach, skiing or anything in between.

A new brand styleFairly upmarket, modern, fresh with lots of experience and professionalism. As a new business, with no previous brand style we were free to experiment with a number of ideas. We researched other travel agents and holiday services, investigated fonts to get a good feel for the market. One request from the client - emphasise the ‘Viva’ rather than the ‘Vacations’.

Design optionsWe proofed around eight different concepts for the new logo – using a range of colour palettes and graphical icons. A sub brand logo was also suggested for each option, which can be used in marketing material for a specific type of holiday.

The client opted for a smart logo utilising a contemporary sans serif with an energetic font with a handwritten feel. A rich deep purple offsets a classic grey to give a sense of sophistication and emphasises their professionalism.

Marketing MaterialWe produced some professional business stationery including a business card, letterhead and envelope. For client holiday presentations we developed a PowerPoint template with associated graphics – keeping everything on brand.

An A4 mini guide template was created too. With each holiday being personalised it was important that the mini guide is editable, allowing Viva Vacations to swap and change the text/content and map to specific client wishes. Viva can edit all of their clients holiday details, print it out and fold down to an A7 handy pocket size. The guide features useful information separated into headings such as, ‘booking details’, ‘ on arrival’, ‘meeting the locals’ and ‘exchange rates’.

For any business, keeping the brand consistent is important. Stick to a theme. With Viva we used the brand colours, fonts and the same graphic components across all the elements of the project. Imagery helps to tie in the brand too. Bold and colourful photographs set the scene and graphic icons help pull the Viva brand style together.

A Bit About Us

We are The New Fat, one of Nottingham’s more recognised creative design and brand communication specialists. Since our 1999 inception, The New Fat has served organisations including B&Q, Bombardier and Penguin Books with the innovative, outsourced design services they need to develop and communicate their brands effectively.
We’re just as capable and comfortable working for national and international brands as we are with smaller niche companies and we continue to delight a broad spectrum of clients spanning pretty much all industry sectors, from leisure to retail, engineering to manufacturing and public sector to professional services. Our services are as perfect for organisations with overflow requirements as for companies lacking their own in-house design departments and although we’re Nottingham based, we currently enjoy working with clients throughout the UK and spanning the globe.