LOOG Guitars

About LOOG Guitars

Direct Imports is delighted to announce the exclusive distribution of Loog Guitars in NZ.

The Loog Guitar started as an academic project in 2010 when Rafael Atijas developed the concept as his Master’s thesis at New York University. The fact that The Loog Guitar was conceived in a university actually explains a lot about the company’s culture: our main goal is not to make the most profit, but to offer a product that is unique and well-designed.

In March 2011, The Loog Guitar was launched via Kickstarter, a fundraising website for creative projects. They set the goal to raise $15,000 and instead ended up raising $65,618 from people all over the world who believed in the project and wanted to play a part in bringing this idea to life. Thanks to them, The Loog Guitar is now a reality.

Loog Guitars is driven by a passion for music and sustainable design. They source their wood only from responsibly managed forests and are committed to quality and safety standards that meet or exceed government regulations.

They also started this company because they love guitars and they believe that building them is an essential part of understanding and loving the instrument. When you build your own guitar you develop a deep connection with it. We want to share this experience with our customers and that is why The Loog Guitar ships unassembled for parents and children to build them at home. Direct Imports is thrilled and proud to offer you the Loog guitars and we truly hope you’ll love them as much as we do.