~ The Official Google Blog – Insight from Googlers into our products, technology, and the Google culture

Search Engine Optimization: Learn From The Experts

Search engine optimization (SEO) is using strategies and methods to make your website enticing to search engine crawlers. SEO is a multimillion-dollar industry. There are those who will lead you to believe that SEO is a complex skill difficult for web site owners to master. Rubbish!

When you develop SEO pages, it pays to have lots of shorter pieces on related topics instead of a single long one. Having multiple small article helps boost your site better than one large one. Visitors are also not likely to read an article in its entirety if it is overly long.

Use header tags on your website. The headers might be too big. If they are, change the size with CSS. Search engines like to use headers to rank sites. To be sure the search engines use something relevant to your website, use H1 and/or H2 tags to flag important things.

Flash shouldn’t be used. Flash has long load times, and isn’t currently able to be seen by the spiders search engines use – meaning any text that is in the Flash animation is not going to be indexed. It’s important that your website’s content is easily visible to search engines.

You need to have a list of all of your site content if you want the most out of search engine optimization. Spiders use the site map to find out information regarding your website. You might need more site maps, if you have a big website. It’s important to make sure that each map has, at most, 100 links.

Use descriptive title tags to ensure that all search engines will be able to understand your website’s content. When writing tags, keep in mind that the majority of search engines only show up to 60 characters of content. Search engines also give little weight to terms coming over the 60 character point.

Your site’s URL should contain keywords. If the URL contains numbers or symbols that people are unlikely to search for, the page will be less likely to get high search engine rankings. Using essential keywords that are related to your site’s content can greatly boost a page’s traffic.

Avoid using a bunch ofadvice keywords. You will want to target approximately a dozen primary phrases and keywords that center on your specific site and niche. Use tools that are analytical so you can learn what phrases and words can net you traffic.

Even though search engine optimization can be very perplexing for even experts, it doesn’t have to be closed off for the beginner. You can learn about SEO and succeed at it! Increasing your amount of traffic could come sooner than you realize!