The rise in smartphone and tablet use means that it is no longer enough for a website to display properly on a PC and a laptop, by developing for a W3C standard browser. Instead the experience on tablets and phones with their small screens and touch-based interfaces must be considered. Media organizations and other firms that need to keep up with consumer market trends have had mobile-specific or device-agnostic sites for a while now, and have been keeping a close eye on usage statistics, which generally confirm that things are going mobile — and fast. more