LBMA Podcast: Chuck Martin on ‘Mobile Influence’

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association, with hosts Rob Woodbridge and Asif Khan. In this week’s episode, Chuck Martin stops by to talk about his new book Mobile Influence; eBay turns windows into stores; Shopify turns e-tailers into retailers; The LBMA creates the world’s first human heatmap logo; Wikipedia goes local with content; Rogers partners with FiveStars on Vicinity; Free wifi with Scrabble; Pak ‘n Save makes the shopper the DJ; and local mobile is exploding according to Business Insider.