Another incredible episode. Mad Men has always been great but it seems to get better every season.

Some people out there complain about the pace of the show (never bothered me) but you come to appreciate that because the characters are developed more slowly but more thoroughly from the start, the characters and dynamics keep getting stronger and stronger as we get deeper in the series.

My mother, 55 years old, used to be technologically illiterate (she didn't even know what texting was until about two years ago). Between Saturday and Sunday evening, she watched the entire first season of Mad Men on Netflix, on her iPad. She's an elementary school teacher with a 5th grade child, three grand kids and a child-like husband ... yet, she somehow managed to dedicate approximately 550 minutes to a 13-episode Mad Men marathon. How did I learn of this? She tweeted at me.

I have this feeling that Peggy is going to something really reprehensible this season. I don't know why, I just do. Through the entire series we've been made to feel for her as some kind of nothing-to-something underdog story and I think Weiner will want to troll us.

I have this feeling that Peggy is going to something really reprehensible this season. I don't know why, I just do. Through the entire series we've been made to feel for her as some kind of nothing-to-something underdog story and I think Weiner will want to troll us.

She's going to be Don Draper. She is going to be effin dudes (a few chicks too) in movie theaters and beyond all season. It will be awesome.

and Dons ad was classic don, subtle and designed to make the consumer want the product in ways they never even thought of. Peggy's was more simple, just "hey we're gonna put a huge bottle of Heinz ketchup on a billboard."

I was a little surprised by how much people in here loved last week's episode. It was solid but nothing special (relatively). Nothing really happened to advance the plot in today's episode yet somehow I think it probably ends up being more memorable. That's one thing that's really kinda unique about Mad Men compared to other dramas: it can still have strong episode with little to no plot advancement.

Bobby Draper: Don't call it a comeback, you've never been here in years.

It was one of the most powerful moments throughout the series as far as emotionality is concerned, in my opinion. I knew Don felt something when Bobby said to the theater attendant that "Everyone goes to the movies when they're sad." Then, Don looked at him for a moment in a way that you hadn't quite seen before - like he was genuinely proud that was his son.

Fantastic episode.

Also got a laugh out of the insurance guy, and the awkward hug between Don's secretary and Joan.

My favorite episode so far of what has been an amazing season. For as often as it is praised I still think Mad Men is underrated. The character developed that happened this episode was second to no show.