February 2014 Archives

February 16, 2014

One of the best ways to offer value to your clients, followers and readers is to curate content by sharing relevant articles from a number of sources.

This is for the reason that modern marketing involves helping your client make informed decisions instead of blindly promoting what you offer.

So, finding content that your clients will benefit from, is the best way to not only be recognized as an expert in your field but also offer answers and solutions that will get them to buy your product or service.

That said, here are 3 ways to speed up your content curation process:

#1: Using the Feedly to search articles

Feedly is one of the best tools to find articles that belong to your niche. The best part about Feedly is the fact that it can be used for the aforementioned task but also organize them into categories. All you need to do is set up an account using your Gmail address. Based on your search, the site will return a number of blogs or websites that will give you the articles you’re looking for.

#2: Use the IFTTT method to collect articles

If you want to save a number of hours, then the If This Then That (IFTTT) tool will help you do so. Since this process helps you automate a number of tasks, all you have to do is create a recipe after opening an IFTTT account. All the articles that you want will be populated in a Google spreadsheet.

#3: Choose and curate content

Once you find the articles from the spreadsheet, you can go through them after which you can decide which ones are suitable for sharing. What you can do is write a status update as to when you will post these articles on Twitter, Google+ and LinkedIn. As for Facebook, you can use the Scheduling tool so as to post them regularly.