Online marketing became one of the most successful tools in
advertising for any kind of business. It’s the appropriate time to invest into
the internet marketing and know the basic Concepts of that Online world. The
core of this course is awareness of Online Marketing world Techniques &
Secrets, and how to reach targeted customers easily in a professional ways.

In this course we will Discuss the most popular online channels
used by the targeted customers In order to reach potential internet customers, and
how to create an integrated online marketing plan putting in consideration the
popular online channels used by each country internet users that will help in
building up a reputable online image for your business in the right place with
the best ROI

2. Learning Objectives:
Upon completion of program, you'll be able to ---

üBe aware of Main Online Marketing Channels

üNew Trends in 2017 for Online Marketing Activities

üUnderstand how using e-marketing can achieve your business goals.

üOptimize Business website in a professional way

üCreating Online Ads

üCreate an Online Marketing plan

üManage & Monitor any Online Activity

3. Online Marketing Course Outlines

Day 1 :

Introduction to Social Networks

üSocial Networks Types

üFacebook Marketing

üFacebook Advertising

üHow to use your LinkedIn effectively?

-Company Page Managing

-Pulse / Articles creation

-Advanced Search on LinkedIn

-Groups Posting

-Jobs Announcement

-Targeting Decision Makers on LinkedIn

üLinkedIn Advertising

üTwitter Tactics :

-Twitter Profile Optimization

-Twitter Profile LandScape

-Twitter Dashboard

-Twitter Analytics

-How to manage your Community

-Hashtag # Strategy

-Twitter Trends

-Polls on Twitter

-UGC from Tweets

-Twitter Audits

-Advanced Using of “ @ “ / “ Lists “ / “ Moments “ techniques

üTwitter Advertising

-Advanced Targeting Techniques

-Buyer Persona Analysis

-Budgeting optimization

Day 2:

üYoutube Channel Optimization

üYoutube Mixing & Studio

üVideo exposure & Trending

üYouTube Advertising

üAdvanced Techniques of Instagram Marketing

-Profile Optimization

-Instagram Auditing

-Instagram Art Work structure

-Instagram Analytics

-Online Shopping through Instagram

-Instagram Hashtag Tracking & Monitoring

üSocial Media OptimizationüSocial Media Listening & ORM

üFacebook ChatbotüSocial Media Re-Marketing

üInstagram in Online Marketing for corporate

üHow to use YouTube ?

üGoogle + and its Trend

üContent Marketing

üContent Plan

üHow to Deal With Negative CommentsüAdvanced Search & Generate Leads From Social Media

üHow to Increase Your Community in a Professional Ways

üRecommendations for Engaging with your Community

üSocial Media Mix

üMost Popular Software in Managing SM

üReports & Insights in Social Media

üModern Social Media Marketing Trends in 2019

Day 3 :

üHow Google Ranking its websites?

üSEO – SEM – SMO – SMM – ASO - PEO

üAlt Tag Images Optimization

üMobile App Optimization (App Store Optimization- ASO)

üTypes of SEO

üSEO Tracking & Monitoring

üOn Page Optimization :

-Title Optimization

-Meta Tag Description

-URL Formula Optimization

-Content Optimization

-H1 – H6

-Internal Links

-Web Page Ranks

-Broken Links Checking

-XML Site Map

-Search Engines Submission

üOff page optimization

üLocal SEO

üGoogle WebMaster Tool

üLink Building & Link Earning

üKPIs of SEO

üLanding Page Specifications

üImages Optimization

üContent Optimization

üApp Optimization ( ASEO )

Day 4 :

üVideo Optimization

üMost Popular Software in SEO

üSEO Tracking & Monitoring

ü How to analysis your competitor’s online
existence

üKPIs of SEO

üLanding Page Specifications

üImages Optimization

üContent Optimization

üApp Optimization ( ASEO )

üDirectories Submission

üPress Release Advertising

üWhite Paper Advertising

Day 5:

üYouTube Advertising

üGoogle Adwords – Paid Ads

üE-mail Marketing Techniques & Trends

-Email title optimization

-Best Email shooting software

-Objectives of an email marketing campaign

-Body structure of the email

-Database Collection – Trusted Sources

-Database Verification

-Database Validation

-Email Shots Analytics & Monitoring

üGoogle Adwords Pay-per-click
advertising (PPC)

-Campaign Phases

-Set a Campaign Objectives / Goals

-Advanced tips in Ads Creation

-Professional Targeting based on Searchable
Keywords

-Google Display Network

-Budgeting optimization

-Campaign Monitoring & Tracking

-A / B Test Campaign

-Landing Page Specifications

-Ads Snippet – CTA – Extra Ad Description –
Dynamic Text

üRe-Marketing Technique

üDiscovering your
targeted customers and competitors online trends

üPPC – CPC – CPM –
PPM - CPV

üSearching for the most relevant
& targeted primary keyword and other similar keywords to your business
field

üHow to analysis your competitor’s
online existence

üHow to settle an e-Marketing Plan

üMonitoring & Tracking Online Marketing Activities

üKPIs of Social Media Strategy & online plans

üMobile Advertising

ü360 Degree of Digital Marketing

üWeb trend in 2019

4. Methodology:

The course is geared towards Internet Business learning and uses
participatory approaches as much as possible. A variety of methodologies will
be used, including presentation, discussions, group work, video discussions,
question and answers, practical sessions (hands-on practice), small and large
group exercises, and simulations.

10 comments:

TweakBox one of those apps earning huge popularity especially among youngsters. If it is your first search on Tweakbox and you are clueless about it, well don’t worry. You will be provided everything you need to know about this amazing app. Just take a look TweakBox for iOS 9.1

I am actually with a great seo company at the moment and they’ve done a great job so far. Thanks for sharing though. In fact, at the moment we’re designing a PPC Advertising Campaigns for the Valentine’s Day. I will keep you in mind for the future though.

Hey what a brilliant post I have come across and believe me I have been searching out for this similar kind of post for past a week and hardly came across this. Thank you very much and will look for more postings from you. Digital Marketing KC

If you have online business and you want successful search engine rankings, you should find yourself a professional and affordable SEO company which can provide you with high-qualified and deception-free search engine optimization services. However, there are tons of SEO service companies out there, so finding the right one can be a difficult thing. Here, I will give you some tips on finding a good SEO service company. seo plans

Nice post. I was checking constantly this blog and I am impressed! Extremely helpful information specially the last part I care for such info a lot. I was seeking this particular information for a very long time. Thank you and good luck. discounts vouchers