Consumer Behaviour

ISBN
9780471335184

Publisher
John Wiley & Sons Inc

Author(s)
Margaret Craig-Lees

Overview

Consumer Behaviour is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real-world case studies further enhance the relevance of the book.