Introduction to Marketing Mix Implementation.

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan. You will be required either to map the four crucial stages for your own product or service idea or use the Nissan Leaf case study (attached in the additional readings) in order to produce a professional example.
Ramon Diaz Bernardo - a professor with over 20 years experience - will guide you through the four most important stages of The Marketing Plan: analysis, marketing strategy; the marketing mix and expected results. On this journey, he will conduct interviews with leading experts from international companies in marketing as well as invite students to join him for explanations and discussions.
This excellent and unique course allows you not only to learn the essential parts of The Marketing Plan but also map out the future of your own business and take the first steps on the path to launching your own product.

审阅

RM

Really involved and detailed. Actual strategies discussed and not just theories. Quite a few videos and external resources. I learned so much from this course.

KS

Jun 19, 2017

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The content and the instructor and the course is very clear and mind mapped very well, I was able to do my Company Marketing Plan for 2017 using this knowledge

从本节课中

Marketing Mix Implementation

Welcome to the third part of The Marketing Plan - the marketing mix implementation. This is the action phase. Here, you will use the lessons learned in modules one and two to decide where you are going to invest your time and money, in regards to marketing. You will become familiar with the 4 P's of marketing and also learn how to effectively price your product or service. Finally, you will begin to understand which channel or combination of channels are best suited to marketing your brand.

教学方

Ramon Diaz-Bernardo

脚本

[MUSIC] Hi, welcome to the marketing mix, which is the third part of the marketing plan. And probably one of the most relevant parts of the marketing plan. At least, the one that's probably going to take most of your time when you're putting together your marketing plan. What you should expect from this model is basically, first an introduction where we try and define what is a marketing mix, what is the concept of a marketing mix, where it comes from. Then we're going to basically focus on the four elements of the marketing mix, which are the probability strategy, the pricing strategy, the distribution channel strategy, and the communication strategy. Each part will be explained in detail, you will be given examples, and of course, at the end of this model, you will have an assessment. Where we'll basically try and put in practice, the learnings that we are discussing during this course. The assessment basically is going to make you think and actually put together your idea in terms of, again, product strategy, your pricing strategy, your distribution channel strategy, and the communication strategy of your marketing plan. I hope you like it and I hope you learn a lot. Thank you very much. [MUSIC]