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tassoula kokkoris

For over 100 years, conversation hearts have communicated loving messages in the weeks leading up to Valentine’s Day. Their phrases are legendary—sweet nothings meant to charm objects of affection.

The magic of these messages is that they also serve as great reminders of how to treat our clients and customers in the business world.

One of the most popular ways to talk to customers in the modern age is across social media—specifically Twitter. It dawned on us recently that the social channel has a lot in common with candy hearts: The sender hopes to dazzle the recipient of the message; the ideas being communicated are often consistent, and above all else, the phrasing is short and sweet by design.

Here are five ways that candy heart philosophy can help you share love for your customers on Twitter.

1) Sweet Talk

It may seem like common sense, but it’s a rule that bears repeating: always stay positive on social media. When you’re tweeting, especially on behalf of your brand, maintaining a pleasant tone is vital. Smile as you write to ensure your words convey what’s intended. Your customers will smile when they read them. Think sunshine; rainbows; that addictive song by Pharrell Williams—whatever it takes to keep your spirits lifted in the social setting.