Over several months, the community created and voted for their favourite Assassins that would feature in the trailer. Over 200,000 Assassins were designed, with the top 1,400 making the cut. At any moment in the trailer, the community can pause and zoom in on any Assassin, allowing them to spot their creations in action.

“The Assassin’s Creed universe lives through its fans’, and this trailer is an amazing opportunity for them to be part of the campaign. They can see their own Assassin running through the streets, breaking into buildings and parkouring on Paris’ rooftops” said Guillaume Carmona, Marketing Director at Ubisoft EMEA. “We wanted to take the interactive and social aspect of gaming to the next level.”

As well as the Assassins themselves, 15 secrets have been included in the trailer, allowing access to exclusive footage and content upon discovery.