Their (coarse) curly line was my pre-cg staple. I used all three products: shampoo, condish, and curl cream. Loved them... But the shampoo was killing my hair so I converted. I found it in general very moisturizing- better than anything else I tried before going cg. I would buy the liter bottles and buy every 6 months or so, which is a testament to how potent they are (I normally need tons of product). If you are not cg, I highly recommend.