This partnership came to be as both organizations have an interest in using and promoting biofuels. The announcement was made at the NASCAR Fuel for Business Council meeting in Chicago. In 2011, NASCAR announced a switch in its three national series to Sunoco Green E15, made with corn grown in the U.S. New Holland has named itself the Clean Energy Leader and manufactures ag equipment used in the crop production and harvesting of corn used to produce the biofuel.

Growth Energy and the National Corn Growers Association created the American Ethanol partnership with NASCAR to push for broad acceptance of a renewable domestic fuel for American motorists. New Holland will work to support this partnership throughout the remainder of the 2012 NASCAR season to support the farmers who play a vital role in the ethanol industry.