AdWords Display URLs Now Showing in Lower Case

Two weeks ago Google announced that the domain portion of all AdWords ads would soon show in lower case. It appears this change rolled out Friday, based on a post at WebmasterWorld.

Basically, it means that Google will automatically change the display URL in your ad from Subdomain.Example.com/Subdirectory to subdomain.example.com/Subdirectory.

Google automatically changes the display URLs. Many readers who commented on our original story were less than thrilled about the change. Google said testing showed improved click-through rates, but our readers were skeptical.

Let us know if this change causes either a negative or positive impact.