Keskisuo­ma­lainen Group is Fin­land’s largest news and city pa­per pub­lish­er mea­sured by the num­ber of ti­tles. The Group pub­lish­es sev­en dai­ly news­pa­pers, one 5 day news­pa­per, 17 lo­cal pa­pers, 22 city pa­pers and a host of mag­a­zines and cus­tom pub­li­ca­tions. The Group sought a sys­tem to en­able cross-sell­ing, free pack­ag­ing and cus­tomer da­ta in­te­gra­tion to en­hance their op­er­a­tions.

”Our Group had pre­vi­ous ex­pe­ri­ence with Any­graaf’s AProf­it ad­ver­tis­ing sys­tem, NeoIH pro­duc­tion sys­tem in our South­ern Branch and both Neo and Doris ed­i­to­r­i­al sys­tems in prac­ti­cal­ly all our pa­pers print ver­sions. By in­te­grat­ing AProf­it ad sys­tem with these, we were able to stream­line our process­es fur­ther. In our ex­pe­ri­ence Any­graaf’s sup­port has been very good”, says Keskisuo­ma­lainen Oyj’s Project Man­ag­er An­na-Mai­ja Lyyti­nen.

Strate­gic part­ner

Any­graaf has a long ex­pe­ri­ence of the pub­lish­ing in­dus­try and of work­ing to­geth­er with the Keskisuo­ma­lainen Group. Thanks to this both par­ties are fa­mil­iar with each oth­er’s peo­ple and pro­ce­dures. Any­graaf has ac­tive­ly put in­to prac­tice many de­vel­op­ment ideas that have come up dur­ing the project.

AProf­it was in use al­ready in 31 pa­pers in the Group. Keskisuo­ma­lainen chose to start build­ing a new ver­sion of the in­te­grat­ed sys­tem on a cen­tral­ized serv­er. Dur­ing the spring of 2015, 17 prod­ucts have been mi­grat­ed with their cor­re­spond­ing cus­tomer in­for­ma­tion from the pre­vi­ous ad sys­tem and six dif­fer­ent servers in­to the cen­tral­ized sys­tem. The on­go­ing de­vel­op­ment and in­vest­ment in the AProf­it dig­i­tal sys­tem and sales tools strength­ens its role as an in­te­grat­ed mul­ti-chan­nel so­lu­tion.

Sys­tem de­ploy­ments at Keskisuo­ma­lainen have been on sched­ule. The sys­tems have been aimed at mak­ing it eas­i­er for sales and sup­port to han­dle mul­ti­ple prod­ucts. The most chal­leng­ing part of the project has been in­te­grat­ing cus­tomer da­ta from sev­er­al sources in­to one in­te­grat­ed record per cus­tomer. There has been some nec­es­sary cus­tomiza­tion in bring­ing con­tact in­for­ma­tion and clas­si­fi­ca­tion up to date, helped by the tools pro­vid­ed by AProf­it.

”We will con­tin­ue the project with a com­plete­ly new sys­tem for 11 prod­ucts and in­te­grat­ing the 30 pa­pers al­ready equipped with AProf­it in­to the cen­tral­ized Group sys­tem. In ad­di­tion we are con­vert­ing two big re­gion­al pa­pers from broad­sheet in­to tabloid for­mat. Af­ter this all the Group’s news­pa­pers will be in tabloid for­mat which will en­able our sales to make full use of mod­u­lar prod­ucts”, says Lyyti­nen.

All cus­tomer in­for­ma­tion in one sys­tem

All in­for­ma­tion about a cus­tomer and ac­tions tak­en are now in the same tool. A cam­paign that can be re­served, ma­te­r­i­al re­ceived, ads placed, cus­tomer spe­cif­ic con­tract de­tails viewed, cus­tomers clas­si­fied, con­tacts, re­ports and mar­ket­ing ac­tions tak­en in a sin­gle sys­tem en­hance the ef­fi­cien­cy of the process.

“Com­bin­ing sales has be­come eas­i­er with the new sys­tem – al­ready now it is one stop shop­ping from the cus­tomer’s point of view. We can fol­low a cus­tomer’s en­tire pur­chase record on a group lev­el which will bring new pos­si­bil­i­ties to the or­ga­ni­za­tion of sales both re­gion­al­ly and at the group lev­el. Ma­te­r­i­al han­dling, mon­i­tor­ing and pro­duc­tion in ad­di­tion to load shar­ing be­tween the dif­fer­ent units is smooth”, says Lyyti­nen.

Neo brings or­der

In a news­pa­per group process­es must func­tion re­li­ably, com­mu­ni­ca­tion has to be un­am­bigu­ous and ma­te­ri­als must be eas­i­ly ac­ces­si­ble. The two largest news­pa­per of the group use Neo as their ed­i­to­r­i­al sys­tem. The sys­tem is al­so used for ma­te­r­i­al shar­ing be­tween two out­side re­gion­al pa­pers. Neo has brought or­der, trans­paren­cy, pre­dictabil­i­ty and more ef­fi­cien­cy to the process. There is a grow­ing keen­ness in oth­er pa­pers with­in the Group to up­grade from Doris to Neo. In the fu­ture ad pro­duc­tion is to be in­te­grat­ed on a sin­gle serv­er en­abling three units in Tu­usu­la, Kuo­pio and Jyväskylä to load share eas­i­ly when re­quired.

”We had a clear pic­ture of our ob­jec­tives and a mod­el drawn on an A3. Any­graaf lis­tened and tai­lored their pro­grams to suit our needs. At the same time we were able to up­grade our user in­ter­faces to a mod­ern stan­dard. Our sys­tem need­ed a lot of work, but al­ready six months from our first meet­ing we could start test­ing the sys­tem”, tells Lyyti­nen.

“Ma­te­r­i­al traf­fic and sta­tus up­dates be­tween AProf­it and Neo are in re­al time re­duc­ing the need for cross-de­part­ment co­or­di­na­tion, en­abling peo­ple to con­cen­trate on their tasks. Neo al­so solved search func­tion­al­i­ties in a new way and cre­at­ing pre­views”, she con­cludes.

Keskisuo­ma­lainen Group is Fin­land’s largest news and city pa­per pub­lish­er mea­sured by the num­ber of ti­tles. The Group pub­lish­es sev­en dai­ly news­pa­pers, one 5 day news­pa­per, 17 lo­cal pa­pers, 22 city pa­pers and a host of mag­a­zines and cus­tom pub­li­ca­tions. The Group sought a sys­tem to en­able cross-sell­ing, free pack­ag­ing and cus­tomer da­ta in­te­gra­tion to en­hance their op­er­a­tions.

”Our Group had pre­vi­ous ex­pe­ri­ence with Any­graaf’s AProf­it ad­ver­tis­ing sys­tem, NeoIH pro­duc­tion sys­tem in our South­ern Branch and both Neo and Doris ed­i­to­r­i­al sys­tems in prac­ti­cal­ly all our pa­pers print ver­sions. By in­te­grat­ing AProf­it ad sys­tem with these, we were able to stream­line our process­es fur­ther. In our ex­pe­ri­ence Any­graaf’s sup­port has been very good”, says Keskisuo­ma­lainen Oyj’s Project Man­ag­er An­na-Mai­ja Lyyti­nen.

Strate­gic part­ner

Any­graaf has a long ex­pe­ri­ence of the pub­lish­ing in­dus­try and of work­ing to­geth­er with the Keskisuo­ma­lainen Group. Thanks to this both par­ties are fa­mil­iar with each oth­er’s peo­ple and pro­ce­dures. Any­graaf has ac­tive­ly put in­to prac­tice many de­vel­op­ment ideas that have come up dur­ing the project.

AProf­it was in use al­ready in 31 pa­pers in the Group. Keskisuo­ma­lainen chose to start build­ing a new ver­sion of the in­te­grat­ed sys­tem on a cen­tral­ized serv­er. Dur­ing the spring of 2015, 17 prod­ucts have been mi­grat­ed with their cor­re­spond­ing cus­tomer in­for­ma­tion from the pre­vi­ous ad sys­tem and six dif­fer­ent servers in­to the cen­tral­ized sys­tem. The on­go­ing de­vel­op­ment and in­vest­ment in the AProf­it dig­i­tal sys­tem and sales tools strength­ens its role as an in­te­grat­ed mul­ti-chan­nel so­lu­tion.

Sys­tem de­ploy­ments at Keskisuo­ma­lainen have been on sched­ule. The sys­tems have been aimed at mak­ing it eas­i­er for sales and sup­port to han­dle mul­ti­ple prod­ucts. The most chal­leng­ing part of the project has been in­te­grat­ing cus­tomer da­ta from sev­er­al sources in­to one in­te­grat­ed record per cus­tomer. There has been some nec­es­sary cus­tomiza­tion in bring­ing con­tact in­for­ma­tion and clas­si­fi­ca­tion up to date, helped by the tools pro­vid­ed by AProf­it.

”We will con­tin­ue the project with a com­plete­ly new sys­tem for 11 prod­ucts and in­te­grat­ing the 30 pa­pers al­ready equipped with AProf­it in­to the cen­tral­ized Group sys­tem. In ad­di­tion we are con­vert­ing two big re­gion­al pa­pers from broad­sheet in­to tabloid for­mat. Af­ter this all the Group’s news­pa­pers will be in tabloid for­mat which will en­able our sales to make full use of mod­u­lar prod­ucts”, says Lyyti­nen.

All cus­tomer in­for­ma­tion in one sys­tem

All in­for­ma­tion about a cus­tomer and ac­tions tak­en are now in the same tool. A cam­paign that can be re­served, ma­te­r­i­al re­ceived, ads placed, cus­tomer spe­cif­ic con­tract de­tails viewed, cus­tomers clas­si­fied, con­tacts, re­ports and mar­ket­ing ac­tions tak­en in a sin­gle sys­tem en­hance the ef­fi­cien­cy of the process.

“Com­bin­ing sales has be­come eas­i­er with the new sys­tem – al­ready now it is one stop shop­ping from the cus­tomer’s point of view. We can fol­low a cus­tomer’s en­tire pur­chase record on a group lev­el which will bring new pos­si­bil­i­ties to the or­ga­ni­za­tion of sales both re­gion­al­ly and at the group lev­el. Ma­te­r­i­al han­dling, mon­i­tor­ing and pro­duc­tion in ad­di­tion to load shar­ing be­tween the dif­fer­ent units is smooth”, says Lyyti­nen.

Neo brings or­der

In a news­pa­per group process­es must func­tion re­li­ably, com­mu­ni­ca­tion has to be un­am­bigu­ous and ma­te­ri­als must be eas­i­ly ac­ces­si­ble. The two largest news­pa­per of the group use Neo as their ed­i­to­r­i­al sys­tem. The sys­tem is al­so used for ma­te­r­i­al shar­ing be­tween two out­side re­gion­al pa­pers. Neo has brought or­der, trans­paren­cy, pre­dictabil­i­ty and more ef­fi­cien­cy to the process. There is a grow­ing keen­ness in oth­er pa­pers with­in the Group to up­grade from Doris to Neo. In the fu­ture ad pro­duc­tion is to be in­te­grat­ed on a sin­gle serv­er en­abling three units in Tu­usu­la, Kuo­pio and Jyväskylä to load share eas­i­ly when re­quired.

”We had a clear pic­ture of our ob­jec­tives and a mod­el drawn on an A3. Any­graaf lis­tened and tai­lored their pro­grams to suit our needs. At the same time we were able to up­grade our user in­ter­faces to a mod­ern stan­dard. Our sys­tem need­ed a lot of work, but al­ready six months from our first meet­ing we could start test­ing the sys­tem”, tells Lyyti­nen.

“Ma­te­r­i­al traf­fic and sta­tus up­dates be­tween AProf­it and Neo are in re­al time re­duc­ing the need for cross-de­part­ment co­or­di­na­tion, en­abling peo­ple to con­cen­trate on their tasks. Neo al­so solved search func­tion­al­i­ties in a new way and cre­at­ing pre­views”, she con­cludes.

Keskisuo­ma­lainen Group is Fin­land’s largest news and city pa­per pub­lish­er mea­sured by the num­ber of ti­tles. The Group pub­lish­es sev­en dai­ly news­pa­pers, one 5 day news­pa­per, 17 lo­cal pa­pers, 22 city pa­pers and a host of mag­a­zines and cus­tom pub­li­ca­tions. The Group sought a sys­tem to en­able cross-sell­ing, free pack­ag­ing and cus­tomer da­ta in­te­gra­tion to en­hance their op­er­a­tions.

”Our Group had pre­vi­ous ex­pe­ri­ence with Any­graaf’s AProf­it ad­ver­tis­ing sys­tem, NeoIH pro­duc­tion sys­tem in our South­ern Branch and both Neo and Doris ed­i­to­r­i­al sys­tems in prac­ti­cal­ly all our pa­pers print ver­sions. By in­te­grat­ing AProf­it ad sys­tem with these, we were able to stream­line our process­es fur­ther. In our ex­pe­ri­ence Any­graaf’s sup­port has been very good”, says Keskisuo­ma­lainen Oyj’s Project Man­ag­er An­na-Mai­ja Lyyti­nen.

Strate­gic part­ner

Any­graaf has a long ex­pe­ri­ence of the pub­lish­ing in­dus­try and of work­ing to­geth­er with the Keskisuo­ma­lainen Group. Thanks to this both par­ties are fa­mil­iar with each oth­er’s peo­ple and pro­ce­dures. Any­graaf has ac­tive­ly put in­to prac­tice many de­vel­op­ment ideas that have come up dur­ing the project.

AProf­it was in use al­ready in 31 pa­pers in the Group. Keskisuo­ma­lainen chose to start build­ing a new ver­sion of the in­te­grat­ed sys­tem on a cen­tral­ized serv­er. Dur­ing the spring of 2015, 17 prod­ucts have been mi­grat­ed with their cor­re­spond­ing cus­tomer in­for­ma­tion from the pre­vi­ous ad sys­tem and six dif­fer­ent servers in­to the cen­tral­ized sys­tem. The on­go­ing de­vel­op­ment and in­vest­ment in the AProf­it dig­i­tal sys­tem and sales tools strength­ens its role as an in­te­grat­ed mul­ti-chan­nel so­lu­tion.

Sys­tem de­ploy­ments at Keskisuo­ma­lainen have been on sched­ule. The sys­tems have been aimed at mak­ing it eas­i­er for sales and sup­port to han­dle mul­ti­ple prod­ucts. The most chal­leng­ing part of the project has been in­te­grat­ing cus­tomer da­ta from sev­er­al sources in­to one in­te­grat­ed record per cus­tomer. There has been some nec­es­sary cus­tomiza­tion in bring­ing con­tact in­for­ma­tion and clas­si­fi­ca­tion up to date, helped by the tools pro­vid­ed by AProf­it.

”We will con­tin­ue the project with a com­plete­ly new sys­tem for 11 prod­ucts and in­te­grat­ing the 30 pa­pers al­ready equipped with AProf­it in­to the cen­tral­ized Group sys­tem. In ad­di­tion we are con­vert­ing two big re­gion­al pa­pers from broad­sheet in­to tabloid for­mat. Af­ter this all the Group’s news­pa­pers will be in tabloid for­mat which will en­able our sales to make full use of mod­u­lar prod­ucts”, says Lyyti­nen.

All cus­tomer in­for­ma­tion in one sys­tem

All in­for­ma­tion about a cus­tomer and ac­tions tak­en are now in the same tool. A cam­paign that can be re­served, ma­te­r­i­al re­ceived, ads placed, cus­tomer spe­cif­ic con­tract de­tails viewed, cus­tomers clas­si­fied, con­tacts, re­ports and mar­ket­ing ac­tions tak­en in a sin­gle sys­tem en­hance the ef­fi­cien­cy of the process.

“Com­bin­ing sales has be­come eas­i­er with the new sys­tem – al­ready now it is one stop shop­ping from the cus­tomer’s point of view. We can fol­low a cus­tomer’s en­tire pur­chase record on a group lev­el which will bring new pos­si­bil­i­ties to the or­ga­ni­za­tion of sales both re­gion­al­ly and at the group lev­el. Ma­te­r­i­al han­dling, mon­i­tor­ing and pro­duc­tion in ad­di­tion to load shar­ing be­tween the dif­fer­ent units is smooth”, says Lyyti­nen.

Neo brings or­der

In a news­pa­per group process­es must func­tion re­li­ably, com­mu­ni­ca­tion has to be un­am­bigu­ous and ma­te­ri­als must be eas­i­ly ac­ces­si­ble. The two largest news­pa­per of the group use Neo as their ed­i­to­r­i­al sys­tem. The sys­tem is al­so used for ma­te­r­i­al shar­ing be­tween two out­side re­gion­al pa­pers. Neo has brought or­der, trans­paren­cy, pre­dictabil­i­ty and more ef­fi­cien­cy to the process. There is a grow­ing keen­ness in oth­er pa­pers with­in the Group to up­grade from Doris to Neo. In the fu­ture ad pro­duc­tion is to be in­te­grat­ed on a sin­gle serv­er en­abling three units in Tu­usu­la, Kuo­pio and Jyväskylä to load share eas­i­ly when re­quired.

”We had a clear pic­ture of our ob­jec­tives and a mod­el drawn on an A3. Any­graaf lis­tened and tai­lored their pro­grams to suit our needs. At the same time we were able to up­grade our user in­ter­faces to a mod­ern stan­dard. Our sys­tem need­ed a lot of work, but al­ready six months from our first meet­ing we could start test­ing the sys­tem”, tells Lyyti­nen.

“Ma­te­r­i­al traf­fic and sta­tus up­dates be­tween AProf­it and Neo are in re­al time re­duc­ing the need for cross-de­part­ment co­or­di­na­tion, en­abling peo­ple to con­cen­trate on their tasks. Neo al­so solved search func­tion­al­i­ties in a new way and cre­at­ing pre­views”, she con­cludes.