When you tell someone you’re a Howard Stern fan, either you gain a new best friend — connecting over prank phone calls and the latest Eric the Actor updates — or you’re stereotyped as a sick, depraved pervert.

Because of this polarization, it’s rare to hear the King of All Media’s name come up around the business table. But many of us super fans see beyond the sex jokes and offensive commentary to a man who has built one of the most recognizable brands in the country, dominated his industry, and revolutionized entertainment.

Stern is one of the greatest businessmen of our time, and here are just a few of the lessons that can be learned from him:

Surround yourself with the best

Early in his career, Stern was fortunate enough to team up with people who made him better at his job — people like Fred Norris, Gary “Bababooey” Dell’Abate, and Robin Quivers, who can take even the most boring of subjects and turn them into hour-long bits that throw listeners into fits of hysteria.

For the past 30 years, this team has woken up at 4:30 a.m., put in countless hours, sacrificed personal lives, and created some of the best radio this world has ever known. They remain together and appear stronger than ever.

So take a look at your team and ask yourself: “Are these the people who are going to get me where I want to be? Is this my 30-year dream team?” If the answer is no, it might be time to look for your Fred, Gary and Robin.