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City Centre malls to debut VOX Cinemas with 17 new screens in Muscat

City Centre malls to open VOX Cinemas by early June; a new Magic Planet attraction to open in City Centre Qurum by mid-July

18 May, 2014

2014 marks a transformational year for the entertainment landscape of the Sultanate of Oman with City Centre Muscat and City Centre Qurum’s debut of the very first VOX Cinemas and a new Magic Planet opening. The first time appearance of VOX Cinemas in the Sultanate is part of Majid Al Futtaim’s major redevelopment investment of OMR11.3 million to revamp City Centre malls, the leading shopping and lifestyle destinations in Oman, with a focus on adding brand new family entertainment in the malls. By early June, City Centre Muscat will open a 10-screen VOX Cinemas and by late June, City Centre Qurum will unveil a 7-screen VOX Cinemas. In mid-July, families can also experience a new Magic Planet attraction at City Centre Qurum.

“Majid Al Futtaim’s major investments in Oman come with a focus on reshaping the entertainment offering by introducing new family and leisure concepts catering to the interests of Omani residents and promoting the tourism aspirations of the Sultanate,” said Dimitri Vazelakis, Executive Managing Director, Shopping Malls for Majid Al Futtaim - Properties.

With much anticipation, residents in Oman will soon be able to revel in a premium cinema experience as VOX Cinemas prepares to open its doors just in time for the summer blockbuster season. With 100% digital screens, VOX Cinemas will bring the latest in digital cinema technology to the City Centre malls, complete with 3D enabled screens and Dolby 7.1 surround sound providing a realistic movie watching experience.

VOX Cinemas is also introducing the VOX MAX concept, featuring an impressive 16.6m screen in City Centre Muscat and a 18m mega-screen in City Centre Qurum, offering bright, crisp images so movies can be enjoyed the way they were meant to be seen. VOX MAX will also feature Dolby® Atmos™ surround sound technology – a first for Oman, delivering a fully immersive entertainment experience.

Cameron Mitchell, CEO of Majid Al Futtaim - Cinemas noted that “Middle Eastern box offices have enjoyed double digit annual growth in recent years, primarily due to the expanding network of cinemas that have been developed across the Middle East. Our investment in cinema across the region, and soon in Oman, will ensure that guests can enjoy modern and innovative cinemas that exceed international standards.”

With a total of 17 screens, including Standard, VOX MAX and VOX 3D options, VOX Cinemas at City Centre malls in Muscat and Qurum will offer more screens, more movie sessions, and ultimately, more movies to choose from than any other cinema in Oman. Moreover, for those looking for added VIP treatment, VOX Cinemas will also offer movie-goers with more spacious VIP seats and a gourmet-style menu which features crepes, fresh juices, salads, sandwiches, French fries, coffees, muffins and gourmet popcorn to complement the traditional cinema fare.

For added convenience, movie-goers can book tickets for their favourite movies in advance in a number of ways at VOX Cinemas including onsite ticketing kiosks, exclusive mobile apps, on the VOX Cinemas website and in-person at the joint box office.

In addition to launching a new cinema, City Centre Qurum will also unveil a new 543sqm Magic Planet, bringing a rewarding adventure to families in the immediate community. Featuring soft play areas for younger children, exciting rides and redemptions games, Magic Planet will complement the cinema offer, offering a complete lifestyle experience for guests. Earlier this year, City Centre Muscat re-opened its newly enhanced and expanded Magic Planet attraction which features new dynamic games, rides and play options for the entire family.

“Magic Planet prides itself on providing a memorable and thrilling experience for all its guests, regardless of age and entertainment preferences – from games for three-year olds to options for adult thrill seekers, there is something for everyone at Magic Planet and we are pleased to expand our portfolio across the Sultanate, with the aim to provide great moments for everyone, every day,” said Omar El Banna, Marketing & Sales Director, at Majid Al Futtaim- Leisure & Entertainment.