Designed by Australian fashion designer Kirsty Irwin whose background finds her designing for esteemed labels such as Jaggar. Neon Blonde is youthful, bold and decidedly confident. The amalgamation of Irwin's fashion talent with 20 years of denim experience brought by Neon Blonde's parent company (and denim specialists) GDW Group provides Neon Blonde an unprecedented edge on the market.

Irwin channels seasonal trends into wearable garments with a signature 'edgy feminine' & 'tough pretty' aesthetic. Neon Blonde is created for powerful young women with a thirst for fashion - forward ensembles to compliment their hectic schedule.