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Main Street Gives Love to Downtown Businesses

The City of San Marcos Main Street Program recognized several downtown businesses, partners and volunteers at its fifth annual Love Downtown Awards on Friday, Feb. 21.

The event honored the contributions of downtown merchants and volunteers who work tirelessly to foster a downtown that is a unique and culturally vibrant destination and where people of all ages can connect, create and celebrate.

Community submissions directed the nomination and recipient process. “We absolutely could not be able to accomplish the goals set forth by the Advisory Board without our businesses and partners,” said Kayli Head, Main Street Advisory Board Chair.

This year, the Innovation Award and the Downtown Champion Award were added to the ceremony to highlight the far-reaching success of the downtown area.

Coinciding with this program is the 33rd anniversary of the Main Street designation for San Marcos. The impact of the program includes increased sales tax generation, record high volunteer levels and state-of-the-art events encouraging new audiences to fall in love with downtown San Marcos.

San Marcos was designated in 1986 as an official Main Street City by the Texas Historical Commission and the National Trust for Historic Preservation and remains one of the oldest Main Street programs in the state. The vision of the San Marcos Main Street Program is to foster a downtown that is a unique and culturally vibrant destination, where local business thrive and people of all ages can connect, create and celebrate.