By Dan Solomon Publisher When we first conceived the idea of turning the improbable story of Joe Weider into a scripted, feature film, we knew there’d be challenges. Among the most daunting tasks would be identifying an actor with the chops to play the lead character, a notoriously complex visionary whose story begins in 1920’s Montreal beneath the fog of … Read More

By Dan Solomon Publisher In the celebrity-driven business of movie making, true artists like George Gallo seldom seek the spotlight. A celebrated painter, musician, writer and director, Gallo’s renaissance-man skill set would make Shakespeare blush. When the industry learned the story of bodybuilding pioneer Joe Weider was headed to the big screen, all eyes were on who would fill some … Read More

By Dan Solomon Publisher As many of you have already heard, the remarkable story of Joe Weider is headed to the big screen, set for a 2018 release date. As a co-executive producer of the film, one of our objectives in the early stages of the project was to educate some of Hollywood’s most talented actors about Joe’s life in … Read More

By Dan Solomon Publisher The announcement has taken the bodybuilding world by storm and the best of Hollywood is lining up. The world’s most celebrated showcase of physique transformation was held last month in Las Vegas, Olympia Weekend, a tradition started by the man who changed the way the world views muscle. Joe Weider died 4 years ago, but his crusade began in the 1940’s, … Read More

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