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Antena 3

Antena 3

Company: Atresmedia Corp de Medios de Comunicacion SA

Brand Value: US$311 million

Change since 2018: -19%

Headquarter city: Madrid

Category: Entertainment

Year of launch: 1989

The oldest commercial TV channel in Spain, Antena 3 is best known for its Champions League football coverage, as well as popular series such as La Casa del Papel, and Amar es para Siempre. Its leading game shows include Ahora Caigo and La Ruleta de la Fortuna. In the past year, Antena 3 has acquired the popular talent contest “La Voz” from competing station Telecinco, and has become the first Spanish television channel to reduce the length of its series episodes to 50 minutes rather than an hour. Shorter episodes are the industry standard in the United States, and the move will help Antena 3’s expansion abroad, which began with the launch in 1995 of Antena 3 International, which serves the Americas and the Caribbean.