As an overall conclusion, all is needed for that is free time and dedication.

However, the previous article will not be complete if I don’t add that driving traffic only without a set of measures that should be taken, can turn out to be useless.

It's useless to drive traffic to your site without engaging your visitors.

This article is like that block that comes to complete the missing part of the building by showing the necessary actions to do in order to ignite potential visitor’s curiosity and interest as well as engaging them.

By the end of this article, you will have learned how to take full advantage of getting traffic to your website.

1. Know your Audience

Before proceeding to the composition of the content, one should know their audience as well as their expectations by asking the questions of ‘What group of people am I targeting?’ and ‘What will be their reaction to read/ buy/use... this?’

Putting oneself into someone else’s shoes is an important thing to do to be able to produce quality content depending on the type of website in question, and even though it’s something difficult to perfectly achieve, its main key is ‘listening’ to what others say about the business, service or brand.

It’s only after ‘listening’ that comes the phase of improvements which should be based on the common remarks repeatedly received.

You can start ‘listening’ to your audience by reading and tracking their comments on your website or other places including forums.

You can also track their behavior around your site by using Google Analytics which will give you detailed insights of your visitors.

However, if you are not into that advanced point where you can ‘listen to your audience’, it’s preferable to start improving and developing a niche which necessitates ‘topic homogenization’ for the potential audience.

2. Easy to Remember Domain Names: Start Improving Your SEO Before Even Making a Website

In “The Biggest SEO Secrets — Before Starting a Website”, I explained that short and easy to remember domain names are much better than those that are not because they look professional, easy to mention and easy to talk about which means that by choosing one, the result will be an improvement in CTR (Click-Through-Rate), an augmentation of visitors and their conversion into returning visitors & customers.

If you haven’t created your website yet, you’d better try to choose a short and easy to remember domain name.

3. Write Compelling Headlines: Attract New Visitors

Until recently, people used to write headlines for search engines but that habitude is fading away.

According to top SEO experts, popular search engines today assess websites SEO in relation to their visitors.

When it comes to headlines, the number of clicks they get when they appear on search results count in rankings.

That is why it is recommended to write headlines for visitors and they should be compelling so that your website benefits from the increased Click-Through-Rate (CTR).

To win the battle of attracting new visitors to click on your links, you can employ the methods of:

1. Write down all the headlines — found on the first page of Google search results — that you can use in your article and then improve them, so if someone has an article that has a title starting with “10 Great Ideas….” Improve it and try to increase the number to be “20 Powerful Ideas…”.

4. Quality Content: Add More Value to your Website

In general, people visit websites to find what interests them, but if they don’t, they just leave as soon as possible.

Staying for a long time or leaving on the spot are two different indicators for both humans and search engines that the quality of the content is either great or bad.

If you want to improve your SEO visibility, on top of improving CTR, try to improve the quality of the content too by writing long, engaging, informative articles for your visitors so that they can find all the information they need and thus stay for a longer time.

Among the goals of writing quality content is to increase the dwell time of visitors on the site which will help it in ranking among the best on search results.

6. Related Posts and Popular Content: Engage your Visitors

Let’s say your headline and content were successful: the first attracted many clicks and the second kept them reading for a long time, is it enough?

Of course not.

One should also try to engage their website visitors for a longer time on similar posts and articles for the end of minimizing ‘Bounce Rate’ which is one of the most important SEO factors that play a big role in websites rankings.

Related Posts and Popular content are a powerful tool to invite visitors to stay and read more articles.

Be sure to add them to your blog or website!

7. Share Buttons: Skyrocket your Traffic

Another user related factor that influences website rankings is the number of times a website is shared and is talked about on social networks.

To increase that, you can add ‘Social Sharing Buttons’ to your site and let your visitors recommend your articles to their friends.

The position of ‘share buttons’ plays a big role in facilitating ‘shares’ for users.

For an easy share, a trend today positions share buttons vertically floating on the left side of articles.

So be sure to add clear and accessible social sharing buttons to your blog or website too!

Subscription forms are so powerful in that they keep your first visitors for a longer time by turning them into returning visitors or customers.

By collecting visitor’s emails, you can send them updates from your website and ask them to read more or even buy more.

The only problem with it is that many people do not like to leave their emails without any apparent reward.

As a reaction, bloggers created methods to address this issue and drive more people to sign up for their email list: One of them is creating pop-ups that appear whenever users try to leave the website asking them to subscribe.

Another method, usually combined with the first is achieved by offering a book, service or exclusive content for free.

So, on top of ‘related posts’, ‘popular content’ and ‘share buttons’, do not lose your first-time website visitors and try to turn them into returning visitors or customers by adding a newsletter subscription form as well!

9. Breadcrumbs: They are Very Important!

Breadcrumbs, on websites, are most of the time those little categories that succeed one another and can be found at the top of posts and whose function is to indicate to readers the position of articles.

They may not seem as much important as ‘share buttons’, ‘related posts’ and ‘popular content’ in engaging your visitors, but they also play a part in it.

Many people like to know their position on your website to be able to identify on which category the post is into and also be able to go one step back to find other posts under the same category.

Breadcrumbs are not only useful for visitors, but also for search engines which use them to understand websites structures.