GTX 280 sells for ?399 in Europe

Nvidia currently has the performance crown and the Geforce GTX 280 is still the fastest card around, but the R700, or Radeon HD 4870 X2 should be able to outperform it.

Nvidia has decided to drop the price of the Geforce GTX 280 and 260 cards to make them more competitive and many vendors are now offering Geforce GTX 280 cards for €399, while Geforce GTX 260 sells for around €250, making it again more attractive in the price war against the Radeon HD 48x0 series.

ATI's Radeon HD 4870 sells for €220 in bulk version and €250 for retail boxed cards, while the Geforce GTX 260 sells at roughly the same suggested etail price making the card more competitive.