Make it your business to know which shoes are hot with the latest range of Adidas Originals trainers that bring colours, styles and designs that are worn by sports professionals and celebrities around the world.

Adidas Originals could give you that stand-out style you are looking for with vibrant colours and bold designs that are a fusion of the latest fashions and Adidas’ own originality; for statement street wear that always makes an impact.

There are various different things that consumers will look for when it comes to choosing Adidas shoes but there are so many options when it comes to Adidas footwear, that it is never difficult to find a pair of designer shoes that fit the bill.

When picking Adidas trainers, there are certain traits that will help turn heads with your choice of their many eye-catching options. It is important to match your Adidas shoes with your other clothing to get the right response.

Adidas are widely recognised as the champs when it comes to getting in on the act with high profile sporting events. As you watch the World Cup you’ll see many teams and players togged- up in Adidas kit from head to toe. But it Doesn’t End at Their Toes...

A huge brand like Adidas needs to be sure it’s getting the most from its sponsorship choices. Adidas handles sponsorship at all levels, from the biggest sporting events, such as the Olympics, to small charity projects that need the boost of a big brand.

It is fair to say that most trends are fairly reciprocal and will eventually come back into fashion and this is something which has recently been witnessed with a new form of Adidas Superstar trainers crafted from suede. The Adidas Superstar is one of their most popular forms of footwear.

Obviously, Adidas are not one for resting on their laurels and offer new incarnations of their footwear year round but this spring and summer are set to be big for Adidas trainers. There are many exciting Adidas footwear offerings to look forward to.

Adidas are famed for being pioneers in the world's of men's and women's fashion with their Adidas trainers and sports clothing so it is little wonder that much is expected of Adidas' new collection, Style Essentials. Adidas are again set to make waves in 2009.

Adidas trainers are well known for standing out from the crowd but they really went that extra mile for their 60th anniversary by producing a diamond encrusted pair of Adidas trainers that certainly look the part to say the least.

Adidas have long been established as a leading player in both the sport and fashion arena but the German sportswear label plan to use their 60th birthday celebrations in 2009 to really give Adidas footwear and clothing a platform to excel.

Adidas are world renowned for their sportswear and footwear ranges but, according to a report on the Daily Record, 2009 may see Adidas turning their attention to fashion with their much hyped Adidas Originals clothing range which boasts many celebrity endorsements.

Trainer and apparel giant Adidas has announced a complete line of tennis rackets for the 2009 season. Each of the rackets is named after a benchmark Adidas tennis shoe, those being Barricade, Response and Feather.

Adidas are, of course, most noted for their Adidas trainers and Adidas sportswear but the multinational company are never afraid to invest in marketing opportunities and they don’t come much bigger than the London Olympics.

Adidas have been producing trainers that have found considerable favour amongst Adidas fans for many years now but they recently relaunched the Sala style Adidas trainers which have been particularly popular in Japan.

Oasis star Noel Gallagher is known for his obsessive personality but not many people know that he has an obsession for retro Adidas trainers and actually has hundreds of pairs of Adidas trainers in mint condition.

Adidas are, without doubt, one of, if not the, most recognisable brands in the world of sport, with their distinctive 3-stripe design. The multinational company recently announced Adidas would make AC Milan’s kits until 2017.

Adidas may not quite have conquered the whole universe in terms of the epic branding capabilities but it appears that Adidas are set for an intergalactic impact after limited edition Star Wars Adidas trainers were released.

Few clothing lines have managed to successfully reinvent themselves as frequently as Adidas. The Adidas footwear and clothing range is amongst the most popular in the world and Adidas recently announced their summer line-up.

The Olympic Games is, of course, one of the biggest sporting events on earth sporting giants Adidas reaped the benefits of their exposure at the Beijing Olympics from athletes wearing Adidas trainers and Adidas apparel.

It goes without saying that viral marketing is one of the most successful methods and Adidas trainers recently received a fillip when a US comedian decided to run around America wearing nothing but Adidas trainers.

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