Apple’s testing the waters with rare discount on Apple Watch and iPhone bundle

Generally speaking, Apple doesn’t believe in discounts. Save for its back-to-school and stingy Black Friday sales, Apple’s devices cost a certain price, and that’s the price you’re going to pay if you want to buy direct from the source.

That’s why a promotion spotted by a MacRumours reader is particularly interesting. Apple has confirmed to the site that it is offering a bundle deal with the Apple Watch. If you buy an Apple Watch or Apple Watch Sport alongside any new iPhone, you’ll save $ 50. That’s certainly a modest discount — even if you get the cheapest iPhone and Watch available, we’re talking about a savings of roughly six percent — but it’s notable for a company like Apple that’s so stingy with sales.