Huawei Ignores 'Doomsday' and Reaches for the Skies

While many were waiting for the world to end today, Huawei believes that there is no such catastrophe and is already preparing for an even more impressive year ahead. In a bid to help escalate their branding, Huawei has organized an on-ground event that coincides with its 'Ascend to New Heights' consumer activation campaign. This event is opened to the public and takes place in the serene surroundings of Taman Tasik Titiwangsa and will be there from today till December 23, 2012.

“The 'Ascend to New Heights' consumer campaign is an aggressive push towards extending awareness of the Huawei brand in Malaysia. We have organized many exciting activities from today and over the next two days,” said Tang Siew Wai, Regional Marketing Director, Huawei Device Southern Pacific Region.

If you currently have no plans for the weekends, why not bring the family over to Taman Tasik Titiwangsa as there are some fun and wholesome activities for everyone to partake in. Visitors can take part in challenges such as the Trampoline Jump and Racing Challenge, or go for a relaxing ride in a hot air balloon where you get to a scenic view of the lake and Kuala Lumpur.

The 'Ascend to New Heights' campaign also has over 2,000 prizes to offer including a grand prize of an all-expense paid trip for two to Dubai, which comprised a 4D3N stay in a luxurious 5-star hotel with a helicopter tour of the city, along with exclusive tour of the world's tallest building – the Burj Khalifa, Dubai Historical Tour and Desert Experience.

Besides that, consumers can also take part in the 'Ascend to New Heights' hot air balloon contest for a chance to win attractive prizes, such as Huawei smartphones, devices, T-shirts, USB drives and movie tickets. If you haven't taken part yet, head on over here fast as the contest ends December 31, 2012.

Other than the announcement of the on-ground campaign, Huawei also took the time to announce the launch of three new smartphones and its new partnership with Midland Network as the authorized Huawei distributor in Malaysia.

“Today, we are pleased to introduce not just one but three models of our latest smartphones from the Ascend series – each catering to the different needs and requirements of our consumers in Malaysia. This is aligned to our promise of placing great technology within reach for more people around the world,” added Tang.

So if you are looking to get yourself or loved ones a new smartphone for Christmas, Huawei may just have what you are looking for. Here are the details on the three new smartphones: