Toyota Showroom 360 Configurator

In proud partnership with Toyota Australia, Rotor Studios has deployed over 260 point of sale configurator units to dealerships around Australia. This is the first execution of its kind to be successfully launched at this scale for any car manufacturer in the world.

Harnessing the visual power of our photo realistic CG vehicles and utilising Unreal Engine technology, Rotor delivered a software application that allows customers to configure cars in real time at their local dealership. We've delivered the impossible dream to Toyota of showcasing every single combination of vehicle, grade, colour, accessories and marketing materials via an immersive customer User Experience in real time. No delays or lags.