AT&T has started its TV ad campaign for the Nokia Lumia 1020 with a commercial that shows how some people could be fooled into thinking shots made from its camera were taken closer than their actual distance from the subject. Today, Microsoft joins in the promotional campaign for the Lumia 1020 smartphone that also puts the focus on its 41 inch PureView camera.

The ad, which was uploaded to the Windows Phone YouTube channel, at first shows people in various locations using their hands to hold ... nothing. The shape of their hands makes it look like they are supposed to be holding a smartphone as they try to take images of the scenery.

It's only at the end where the Nokia Lumia 1020 actually appears magically in the empty hands of those people, with Microsoft proclaiming that this new device is the first smartphone that puts the camera first.

This is the most expensive Windows Phone 8 device that has been released, with AT&T selling the Lumia 1020 for $299.99 with a new two year contract, so it will be interesting to see if the camera is enough to convince consumers to put down the cash.