Welcome to the age of the customer

Omni-channel one-to-one interactions drive responses

Descriptive, predictive and prescriptive analytics solutions

CRM enhanced customer relationships

Data-driven digital engagements

Digital transformation strategy. transforming marketing

Building Customer Equity in the Age of the Customer

These are times of momentous change.

Customers who are now empowered with real-time technologies are changing the way they search, identify and engage with products, services and companies. For companies too, the availability of ubiquitous technology and communication tools means that they are able to understand people and their needs in real-time.

Writing in their seminal book, Customer Equity: Building and Managing Relationships as Valuable Assets, Robert C. Blattberg, Gary Getz and Jacquelyn S. Thomas, argue that customer equity management is now possible because of intersecting advances in four areas:

Affordable information technology | Low-cost communications

Sophisticated statistical modelling | Flexible fulfilment

Information-based targeted marketing is becoming more efficient and effective than blanketed mass marketing. By working with Hansa Cequity, CMOs can bring in customer-equity-based thinking to their marketing programs and win in the Age of the Customer.