Speaking notes:-New access speeds and storage caacity are driving new consumer behaviours – here are just 4 changes we have observedMulti-screening90% of consumers use multiple screens sequentially to accomplish a task over timeMulti-click journeys (Source: Google/Ipsos MultiScreen Research August 2012; Jan, 2012)52% of consumer journeys are multi-click (Source: Google internal)New shopping hoursOver 20% of all online shopping occurs between 2200 and midnight (Source: Google internal)X-channel salesUp to 20% of many retailers’ total sales are “Click &amp; Collect”, whilst up to two-thirds of all offline buyers perform ROPO (Sources: Industry reports e.g. Argos and John Lewis trading announcements, Consumer Commerce Barometer 2012)All of this makes “keeping up with the consumer” even more challenging

US research

Almost half of all travelers starts their searches on their smartphone, then continue on their desktop. A full 2 out of five start on their PC, then move to their smartphone and then on to their tablet. US research

Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.

Better answers - Improvements to the Knowledge GraphWe announced the Knowledge Graph -- our map of real-world people, places and things -- less than a year ago and since then have been adding more depth. We’ve also expanded it to make search more intelligent in other languages. And starting today, you’ll get richer answers from the Knowledge Graph if you speak Polish, Turkish, and Traditional and Simplified Chinese. You’ll also get smarter answers to questions like “what’s the population of Canada?” Not only will Google answer that question, but you also get an answer to the next few follow-up questions people often ask. In a single card, you’ll see how Canada’s population changed over time -- and a comparison with California and Australia.

A conversation with search -- across your devicesPeople communicate with each other by conversation, not by typing keywords -- and we’ve been hard at work to make Google understand and answer your questions more like people do. Already, you can tap a mic, talk to Google in a more natural way and get responses spoken back to you on Android, iPhone, and iPad devices.Today, we previewed what this conversational experience will look like in Chrome on your desktops and laptops. Soon, you’ll be able to just say, hands-free, “OK Google, will it be sunny in Santa Cruz this weekend?” and get a spoken answer. Then, you’ll be able to continue the conversation and just follow up with “how far is it from here?” if you care about the drive or “how about Monterey?” if you want to check weather somewhere else, and get Google to tell you the answer.

Google Now is about providing you with just the right information at just the right time. With the new reminders in Now, not only can you save things to remember later, but you can actually pick a time or place to trigger those reminders, so they pop up at just the right time. Because a note to buy milk, paper towels and food for the dog, is a lot more helpful when you’re actually at the grocery store. Or if you’re about to miss the last train home, Google Now can remind you that you better leave. And if you’re interested in an upcoming book or there’s a new album you’re excited to listen to, Google Now will shoot you a reminder when it comes out, and even provide a recommendation. And the best part is, you can create some of these reminders with just your voice.

and 72% of us are prompted to book after seeing a video. Talk about a call to action. So we are dreaming, planning, and booking across our devices and using all kinds of tools, from search, to video. But there is one new tool that travelers have discovered.

Talking points: http://goo.gl/CivfC

Talking points: http://goo.gl/CivfC

Talking points: http://goo.gl/CivfC

What if? What if you could share the right content with the people who would care most about it.

Watals je ditwelkuntdoen?Video over hangoutsWhat if? As a business, what if you could have real conversations with your customers? Nothing beats face-to-face interaction. Hangouts allow you to have real conversations with your customers across the globe anytime you want to, with group video chat. Create a video on YouTube? Hold a hangout and watch it live with your customers.

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Google Confidential and Proprietary 9Google Confidential and Proprietary 9Sequential UsageMoving from one deviceto another at differenttimes to accomplish ataskSimultaneous UsageUsing more than one device at the same timefor either a related or an unrelated activityMulti-tasking - Unrelated activity Complementary Usage - Related activity17There are two modes of multi-screening

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Google Confidential and Proprietary 10Google Confidential and Proprietary 1081% 66% 66%Smartphone &TelevisionSmartphone &Laptop/PCLaptop/PC & TelevisionBase: Total Respondents (1611) Q. Now, we would like to learn about how you use various devices at the same time. Please think about the specificdevices listed below when answering. How often do you use more than one device at the same time (i.e., watching TV while using your PC or laptop)?24We multi-screen by using more than one devicesimultaneouslyWe use an average of three different screen combinations every day

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Google Confidential and Proprietary 11Google Confidential and Proprietary 1181% 72% 67% 63% 46% 43% 43%Browsingthe internetSocialNetworkingShoppingOnlineSearchingfor infoManagingFinancesPlanninga TripWatching anOnline Video43% of travellers switch between devices whenplanning a tripBase: Have Started Activity on One Device & Continued on Another (1455). Q. For the activities listed below, think about the last timeyou started each activity on one device and then continued or finished the same activity on another device. Please select which deviceyou started and then continued on. If you have not done this, select “I have not done this”.

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Google Confidential and Proprietary 12Google Confidential and Proprietary 1247% of these travelers start their search on asmartphoneSource: “The New Multi-screen World.” Google and Ipsos MetdiaCT. September 2012. Base: Have Started Activity on One Device & Continuedon Another (627) Q. For the activities listed below, think about the last time you started each activity on one device and then continued orfinished the same activity on another device. Please select which device you started and then continued on.

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Google Confidential and Proprietary 13Google Confidential and Proprietary 13Source: Google survey amongst Travel companies in NLThe average travel company is not capitalizing on themobile opportunity as only 15% has a mobile site

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Google Confidential and Proprietary 14Google Confidential and Proprietary 14The device we choose touseat a particular time is oftendriven by our context:The goal wewantto accomplishThe amountof time wehave or needOur attitudeand state ofmindOurlocation11Context drives device choiceConsumers move seamlessly between devices throughout the day

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Google Confidential and Proprietary 37Google Confidential and Proprietary 37How many people use YouTube before they travel?

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Google Confidential and Proprietary 38Google Confidential and Proprietary 38Of travelers whowatched online videowhile planning travel,45% of leisuretravelers and 72% ofbusiness travelers saythey were prompted tobook as a resultSource: The Traveler’s Road to Decision, Google and Ipsos MediaCT. July 2012.(Q10b) Did you end up booking a trip on any of the online sources you used to help plan your trip? Base: Prompted to book and usedsource. (n=floating. New question in 2012.)Travellers turn to online video to get inspired

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Google Confidential and Proprietary 41Google Confidential and Proprietary 41Brand is about creatinga connection with customersI am irresistible, I say,as I put on my designerfragrance. I am a merchantbanker, I say, as I climb out of myBMW. I am a juvenile lout, I say,as I pour an extra strong lager, Iam handsome, I say, as I put onmy Levi jeansJohn Kay

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Google Confidential and Proprietary 42Google Confidential and Proprietary 42What if you could share theright content with theright people?