May 19, 2006

Warcraft is the New Cult of the CEO

Video: Socialtext CEO, blogger and level 60 human Paladin (called Kalevipoeg) Ross Mayfield (below) explains his fascination with World of Warcraft.
Ross says he plays the massive multiplayer game about 5 hours a week,
but surely he is undercounting. He is part of a WOW guild that includes
Joi Ito, an investor in his company and the WOW fan who described the
game as the "new golf." It's the social experience and collaboration
that makes WOW more than a game, Ross says. He even found a new
customer for Socialtext while playing WOW. Business and pleasure
combined…just like golf. Also Jonas Luster, of Socialtext and a man
with a doctorate in Social Psychology and Criminology, explains his WOW
addiction.

Comments

Video: Socialtext CEO, blogger and level 60 human Paladin (called Kalevipoeg) Ross Mayfield (below) explains his fascination with World of Warcraft.
Ross says he plays the massive multiplayer game about 5 hours a week,
but surely he is undercounting. He is part of a WOW guild that includes
Joi Ito, an investor in his company and the WOW fan who described the
game as the "new golf." It's the social experience and collaboration
that makes WOW more than a game, Ross says. He even found a new
customer for Socialtext while playing WOW. Business and pleasure
combined…just like golf. Also Jonas Luster, of Socialtext and a man
with a doctorate in Social Psychology and Criminology, explains his WOW
addiction.