Why ICO Marketing Became Obsolete?

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Startups spend enormous sums of money for ICO marketing campaign. Marketing is recognized as the key success factors of any ICO. But in fact, to raise investments for B2B projects, it is enough to draw up the correct documentation and to select the right target audience of investors.

Digital marketing instruments that were an easy way to promote an ICO became obsolete as potential investors were swarmed by advertisements of yet another project. Vast majority of successful projects raise funds not from “ordinary” users, but from large private investors.Nowadays, running an ICO is about offline meetings with funds, attending blockchain conferences and trying to associate the project with the names of a few select Bitcoin godfathers.

High-quality documentation will greatly simplify the process of interaction with institutional investors and significantly reduce the costs of a marketing campaign. To increase the chances of fundraising, ALFA Rating provides full range of analytical services. Our company will help to structure the information and to eliminate risk factors that can significantly affect on the investment potential and attractiveness of a token for investors.

It is these companies like ALFA Rating that will contribute to the emergence of new IT companies whose services and products will deeply change both our society and our economy.