Webinar Registration

Sonic Brand Study

One-hour, Live Online Webinar Tuesday June 17, 2014 at 10:00 AM Central Time

Hear the results and listen to examples of sonic branding that confirm the incredible power of sound. Get a better understanding of how sound impacts what we see, how we feel and what we consume. Even a brief one or two seconds of sound can trigger powerful brand messaging and explicit visual images.

You'll be able to present to advertisers an entertaining and emotional story of how audio can be an extremely influential tool.

Bob McCurdy, former President of Katz Marketing Solutions, presents the findings.

The Radio Advertising Bureau serves more than 6,000 member Radio stations in the U.S. and over 1,000 member networks, representative firms, broadcast vendors, and international organizations. RAB leads and participates in educational, research, sales, and advocacy programs that promote and advance Radio as a primary advertising medium.