BRITAIN'S best-loved car, the Ford Fiesta, has held on to the
top place in CAP Automotive's Total Cost of Motoring consumer research
charts--Beats Off the Germans

March 28, 2014: BRITAIN’S best-loved car, the Ford Fiesta, has held on to the top
place in CAP Automotive’s ‘Total Cost of Motoring’
consumer research charts.

But the latest figures released by independent car cost experts, CAP,
reveal a growing number of economy-conscious motorists are investigating
German cars to buy – with BMW, Volkswagen and Audi taking 6 out of
the top 10 places.

Thousands of motorists, looking to save money by choosing the best car
for their long-term budgets, consult the car running costs
‘bible’ CAP ‘Total Cost of Motoring’ to get unique
insight into today’s car values and tomorrow’s depreciation,
fuel and servicing costs.

CAP charts the enquiries at CAP Consumer to
understand the purchase intentions of up to 100,000 consumers a month who
are in the market to change their car.

The latest data released by CAP reveals that the Ford Fiesta remains the
car most motorists are most interested in researching the long term running
costs for – mirroring its status as the most successful new car in
the UK market.

The Ford Focus also continues to ride high in the charts, slipping just
one place to number 4 in consumers’ ownership cost
investigations.

But, aside from one new entry by Nissan – at number 3 with the
diesel Qashqai – every other car in the top 10 is a BMW, Volkswagen
or Audi.

CAP believes consumers now understand the impact of car depreciation
better than ever before and the reputation of BMW, Volkswagen and Audi for
holding their value accounts for such a high level of interest in their
long-term running costs.

CAP’s Retail & Consumer expert, Philip Nothard, explains:
“Our independent ‘Total Cost of Motoring’ forecasts
consistently reveal that depreciation is the biggest drain on your budget
over the ownership period of any car.

“German brands enjoy a reputation among motorists for holding
their value and that explains why so many of the people looking at
CAP’s projected ownership costs are looking into the affordability of
a BMW, Volkswagen or and Audi.”