HomeShop18 in talks for carriage on DTH

HomeShop18, the 24-hour home shopping channel from Network18 Group, is in talks with the direct-to-home (DTH) players. Further, the company plans to strengthen its position in the virtual retail space by focusing on customers, reach, infrastructure, products and services.

Also, the channel is planning to tap markets like Kolkata, and a few tier 2 towns in Madhya Pradesh to complete the pan India platform.

“Over the last year we have been successful in building credibility of this domain and with our steady increasing success and wide expansion plans, we look forward to a break even by mid- 2009,” said Sundeep Malhotra, CEO, HomeShop18.

According to a company press release, the channel will be bringing new categories and brands on board and will expand its foot print from 19 product categories to selling services like insurance and holiday packages on television.

Moreover, the channel is planning to invest further in the infrastructure and logistical front, added the press release. The call center will be expanded by adding 150 seats. Cash on delivery facility will be available to more towns and delivery time for metros will be brought down by 30 per cent.