EA

Building a $1bn digital strategy

AB InBev

Launching a new offering

With the beer category under attack, AB InBev wanted to learn from its Michelob Ultra brand to open up a new market space.

We explored the meaning of ‘an active, balanced lifestyle’ across 9 global markets (from the US to Russia and China) in order to define the best positioning, defining relevant packaging codes, liquid solutions and the right brands in their portfolio to launch such a new offer. Skol Ultra was launched in Brazil just 12 months later and is being rolled out across other markets around the world.

Virgin

Change perceptions of cruise holidays with Virgin

Virgin wanted to change perceptions of cruise holidays by making the most of the opportunity younger, more active customers presented.

We created a brand vision and supporting propositions that bring the design, romance and affordable luxury to cruises that younger customers wanted.

Play Station

Broadening the gaming audience with PlayStation

The Gamer market has changed. No longer just for young men 13-24, nowadays 70%+ of people game.

We built a new gamer segmentation to drive a broader gamer centric mindset and strategy within the business.

Berghaus

Repositioning the Berghaus brand

Despite a long history and high awareness, Berghaus was increasingly being seen as just another outdoor brand.

The Value Engineers helped them develop a vibrant, distinctive and effective new brand positioning.

Boston Scientific

Developing a differentiated master brand vision in the B2B space

The world of healthcare is changing, B2B marketing in general is shifting, and brands need compelling expressions of their purpose to engage multiple stakeholders.

In a sea of sameness we developed a bold master brand vision that is carving out a differentiated position in the medical devices category for Boston Scientific.

Desperados

Transforming a local jewel into a global lifestyle brand

Desperados had an ambitious plan to become THE iconic global party brand.

Our global insights into partying are driving the growth that is transforming this local jewel into a global lifestyle brand.