AAD 600, Unit 6: Design Process

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Transcript of AAD 600, Unit 6: Design Process

I. Defining Your Audience(s) and Creating a ProfileII. ResearchIII. Brainstorming & SketchingV. Revisions/Peer ReviewVI. Final ProductionIV. Initial Layoutsprimary audience groupdonors are the most important audience groupWriting an Audience Profilemake a listDemographic informationtypical age rangegendersocial class and/or incomelocationform a picture16-18 years oldHeavily involved with social mediaValue transparency, opennessAutonomyUpper-middle social classEducatedDemographic informationAge: 18-50Gender: male & femaleSocial Class: middle-upperLocation: work or live in Savannah, GAGallery Expresso's target audienceLook at your competitorsLooking at designsstrengths and weaknessesPeer reviewguided questionselements that excelclear hierarchyunderstand the messagingIs there a graphic that really illustrates the message?For exampleChangesStart brainstorming adjectivesthink creatively

Design ProcessUnit 6: Determine the AudienceStrong work ethicPlace values in learningExamplehttp://www.evernote.comhttp://www.pinterest.comhttps://docs.google.com/file/d/0B2eUFZHBNDyzVlowWDJTdk1fcVE/edithttp://pinterest.com/shields1020/research-gallery-espresso/Visual Research Document:Pinterest BoardExample Critique: Logo DesignDescription of what is being examinedExplanation of why that element is or isn't used wellConstructive feedback on how it could be improved