Doves Campaign for Real Beauty

Through the years, the definition of beauty has evolved and has become a constricted, suffocating set of standards that only a few seem to meet.Today's definition of beauty is what is largely perceived as images of beautiful women as portrayed in advertising campaigns, the runways of the fashion business, and the world of entertainment…

Introduction

In doing so, women are unaware that what this conformity to such a cruel standard is crushing their ego, shifting their focus on more important matters such as relationships, spiritual well-being and others to the more trivial things such as physical appearance.
Dove is aware of the negative effects of today's concept of beauty to women of all ages. As a company with such an esteemed reputation as a global brand and a conscientious seller of beauty products, Dove wanted to look into these issues that women are dealing with.
Together with a team of experts in their respective fields, Dove developed "The Real Truth About Beauty: A Global Report". This aimed to look deeper into the connection between women and their idea of being beautiful. Furthermore, this study intended to find out how women feel about themselves. This includes how women define their own concept of beauty, their degree of contentment in relation to their appearance and the impact of their views on their sense of happiness. (Campaign for Real Beauty).
In every era, the concept of beauty changes; likewise, for every culture, there are also different standards to define beauty. ...

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