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Spartan promotional group

Vitaliya Letniskaya sat curled up on a couch District 3 staring into her Macbook. It was nearly 9 o'clock on a Tuesday and the bright, white villa in alley 267 Dien Bien Phu Street felt nearly empty. I'd wanted to meet someone at Barcode – a sleek Vietnamese-language magazine edited by urbane Russians – ever since it opened in 2012. But they seemed too cool to run into. Like polar bears. Or snow leopards. Luckily, I'd wandered deep into Saigon's tundra of new cool. After an awkward interruption, the tattooed Muscovite politely put down her computer to explain her graduate thesis on the role of mediums and fortune tellers in Vietnam. On the floor above her, a class in advanced concept marketing was underway just a wall away from an intense two-person yoga session. Hours earlier, the place was abuzz with scores of Saigon's next generation of expats (smart, fluent in Vietnamese, well-dressed, sober) who toiled away on new designs, photos, websites and businesses here at WORK, … [Read more...] about Where Saigon’s cool kids work