BUSINESS, MARKETING & COMMUNICATION COURSES

(click on titles to expand and get details)

ITALIAN LANGUAGE I

This course covers the basics of Italian language and is most suited for students without or with very little knowledge of the idiom. Taught by native speaking Italian teachers with a perfect knowledge of English, the course aims to create a solid basis of conversational and reading expertise of the language. BMCIL-101 | 45 hours | 3 credits

ITALIAN LANGUAGE II

Building on the basics taught in the first module, this second course goes more deeply into the mechanics and style of Italian, preparing students for the more specialized course where the specific terms and languages of Fashion are examined and learned. Again, emphasis is both on reading and conversational skills, with the aid of native speaking teachers for whom English is a natural second language.

BMCIL-102 | 45 hours | 3 credits

FASHION LANGUAGE AND COMMUNICATION

Every kind of career in the Fashion industry needs a perfect knowledge of the language and the communication style to create a natural ground where other skills are cultivated and make of each student a true professional. Students will learn Fashion terms and language forms in both Italian and English, with the aid of perfectly suited media and the experience of long time professionals in the field.

BMCFLC-210 | 45 hours | 3 credits

PRODUCT DEVELOPMENT

Product development is one of the most important activities within any firm, and both Fashion and Design companies make no exception. The investment of resources required for product development can be only counter balanced by strategies, processes and methods that follow the birth of a new product from its idea to its development and market testing. Innovation and market analysis are among the skills learned by students in this fundamental course to give students all the knowledge needed to best manage the stages of product development.

BMCPD-220 | 45 hours | 3 credits

FASHION BUSINESS MANAGEMENT

This course guides students in the steps required to start and run a successful Fashion business, giving them both financing and organizational directions while teaching aspects like those involved in managerial tasks, marketing supervision, licensing and branding, etc. The course will focus on managerial and organizational operations the way they actually work inside Fashion businesses, giving all the strategic guidelines to successfully run a small business Fashion firm.

BMCFBD-230 | 45 hours | 3 credits

DESIGN BUSINESS MANAGEMENT

This course guides students in the steps required to start and run a successful Design business, giving them both financing and organizational directions while teaching aspects like those involved in managerial tasks, marketing supervision, licensing and branding, etc. The course will focus on managerial and organizational operations the way they actually work inside Design businesses, giving all the strategic guidelines to successfully run a small business Design firm.

BMCFBD-230 | 45 hours | 3 credits

VISUAL MERCHANDISING

The topics of this course focus on Visual Merchandising concepts and the best way to evaluate and apply them creatively and effectively in the retail and fashion industries, learning how to best present a store and its merchandise and subsequently motivate potential customers and make them actual buyers. Students will acquire the fundamentals of terminology and design and will be involved in practical projects applying everything they’ve learned.

BMCVM-240 | 45 hours | 3 credits

RETAIL MANAGEMENT

In this course students will learn the different roles involved in Retail Management, including duties and supervising of human resources in the retail process. Among the topics, students will focus on aspects like responsibility for retail stores personnel, store esthetics, HR practices and the importance of current and future trends in retail.

BMCRM-250 | 45 hours | 3 credits

FASHION JOURNALISM

This course teaches the skills needed to write professionally and effectively for a targeted audience, analyzing Fashion magazines both in print and Web form and including the ever-growing trend of Fashion blogging and other media. Students will learn both newsgathering and news writing skills and will be able to act as fashion writers, fashion critics and fashion reporters for the media, merging their field journalism with cultural theory and emphasizing on visual communication.

BMCFJ-260 | 45 hours | 3 credits

DESIGN JOURNALISM

This course teaches the skills needed to write professionally and effectively for a targeted audience, analyzing Design magazines and other media, Web included. Students will learn both news gathering and news writing skills and will be able to act as design writers, design critics and design reporters for different media, with a strong emphasis towards visual communication.

BMCDJ-270 | 45 hours | 3 credits

FASHION PHOTOGRAPHY AND VIDEO

The aim of this course is to give students working skills and a rigorous knowledge of digital DSLR photography and digital retouching with specialized software, while delving into the visual medium with its narrative build on light and dark, environment and gesture to better emphasize the style and personality of Fashion products. The same basics will allow students to learn the shooting of HD video for Fashion shows and portfolios, adding the skills of creative post production and professional editing techniques.

BMCFPV-280 | 45 hours | 3 credits

FASHION MARKETING AND ADVERTISING

In this course students will learn the basics of Fashion terminology and develop the ability to spot and forecast market trends, analyze and influence the consumer behavior and trace its profile, plan and develop marketing and promotion strategies both in a store and in a non-store retail environment. The course will also teach the fundamental of advertising in the primary and secondary markets, with a strong emphasis in participation to trade fairs and visits to fashion retailers.

BMCFMA-290 | 45 hours | 3 credits

BRAND MANAGEMENT

Building a strong background in consumer behavior and psychology, this course offers training in quantitative research and financial modeling to ensure the basis for effective brand management strategies. Students will learn how to plan and apply the techniques of advertising, pricing and distribution to obtain a perfect balance in profit and loss for products. Topics include concept as marketing research, distribution channel management, price policies and business plan development.

BMCBM-300 | 45 hours | 3 credits

PERSONAL BRANDING AND SELF MARKETING

This course teaches a fundamental set of skill for professionals and entrepreneurs, giving students all the tools they need for their career management. Fundamentally, students will learn how to market themselves and their know-how and skills to their clients, leveraging the same strategies used by celebrities and corporate brands to build their appeal. From traditional communication (business cards, dress and style, CV) to digital and online self-marketing (personal website, social networks profiles, digital presentations) everything is covered to build a professional image and reputation and create a successful impact in social and professional relationships.

BMCPBSM-310 | 45 hours | 3 credits

WORKING ACROSS CULTURES

Businesses competing in the international arena must attract and retain employees who can function both personally and professionally in a unfamiliar setting. Employees need to have competence and be confident in their ability to adjust to different cultural settings and culturally diverse business environments. This course is designed for anyone interested in the effectiveness of people working and living in multicultural societies, focusing primarily on European and Chinese cultural business practices.

BMCWAC-320 | 45 hours | 3 credits

THE BUSINESS OF ITALIAN FASHION/DESIGN

This course will focus on the history and evolution of the Italian Fashion/Design industry. Students will meet and analyze the most important Fashion and Design firms and figures in Italy and learn how they built their presence and value in the international markets creating successful and renowned brands. Industry case studies and the careers of most important designers will create a meaningful base to give students a better understanding and a clearer vision of the subject.

BMCBIFD-330 | 45 hours | 3 credits

DEVELOPING BUSINESS OPPORTUNITIES IN NEW MARKETS

In a global market where communication reaches every corner of the planet, companies and individuals need the tools and strategies to move from local to international sales of products and services. This course will focus on creating new fashion and merchandising business opportunities in new markets. Students will explore the topic of Fashion Consulting and build upon the experience of an experienced professional whose career as Fashion Consultant has created a great market channel between Italy and other countries like China or Turkey.

BMCDBONC-340 | 45 hours | 3 credits

FASHION SHOW MANAGEMENT

Managing a Fashion Show involves many aspects in every step of the process: from the live element of models to technical and environmental aspects like those of display and setting, both in the backstage and the stage/audience area. Building upon other course topics students will learn how to manage models’ look and walks/poses, effective timing of dressing and makeup in the backstage, ideal settings for the catwalk and best use of lights and sound.

BMCFSM-350 | 45 hours | 3 credits

FASHION MODEL MANAGEMENT

Building a perfect Fashion Model requires knowledge of several aspects and activities, from the physical details of hair and skin care, makeup or fitness and diet, to the psychological aspects of grooming and body language or the positive mental attitude required for a successful model career. Students will learn how to manage activities typically found in modeling agencies and casting couching, improving ramp and catwalk movements or portfolio poses, including basic acting.

BMCFMM-360 | 45 hours | 3 credits

TREND FORECAST

Fashion and Design Forecasting creates a competitive advantage for companies but requires a solid knowledge of past and current trends and the ability to perform effective market research and identify the target market and customer needs. In this course students will learn how to analyze trends and trend cycles to predict future trends, developing a personal strategy to stay informed about the industry and recognize current designers’ impact on the marketplace. They will also learn how to present and communicate their analysis and forecasts using the most effective visual tools and the most appropriate terminology and will be able to apply their creative and logical thought to analyze and synthetize data and draw and present conclusions.

BMCTF-370 | 45 hours | 3 credits

COOL HUNTER

In this original and unique course students will learn how fashion trends rise and how to interpret them, using monitoring techniques (analysis of newspapers, magazines, web-sites, etc.) to collect useful elements for envisaging the new consumer trends. Students will also learn from the analysis of agencies and expos and, in particular, of the most famous Cool Hunters and their techniques. At the end of the course, the students will have to perceive by intuition, which will be the new scenarios of fashion in the future, and to elaborate their own fashion trends.

BMCCH-380 | 45 hours | 3 credits

FASHION WEB PORTFOLIO

Every professional needs to express a personal style and vision and communicate his/her skills and know-how in an effective visual medium, using today’s digital channels and the power of networks to reach a wider audience and multiply the chances of building a successful career. In this course students will learn how to collect personal documents of achievement that show their skill and abilities and transform them digitally, to be integrated in a digital web portfolio appropriate for each market and where their career ambitions and goals are clearly shown through their creative works.

BMCFWP-380 | 45 hours | 3 credits

DESIGN WEB PORTFOLIO

Every professional needs to express a personal style and vision and communicate his/her skills and know-how in an effective visual medium, using today’s digital channels and the power of networks to reach a wider audience and multiply the chances of finding employment in the industry and building a successful career. In this course students will learn how to collect personal documents of achievement that show their skill and abilities and transform them digitally, to be integrated in a digital web portfolio appropriate for each market and where their career ambitions and goals are clearly shown through their creative works.

BMCDWP-390 | 45 hours | 3 credits

TEAM AND BUSINESS MANAGEMENT STRATEGIES

This course helps students to build and maintain a successful working environment, learning the skills and tools needed to create positive working relationships and effective synergies between individuals and in small and large teams. Among the various topics included in the course, a particular focus will be on stress and conflict and stress management to transform difficult situation in positive outcomes, while giving future professionals a way to build a successful role in teamwork and offering future entrepreneurs the tools and strategies to strengthen trust and morale among staff and improve team productivity.