8 Recruiting Website Mistakes that could cost you BIG

According to Business.com, 75% of consumers determine an organization’s credibility simply on their website design. Before you have a chance to wow visitors with your accolades and accomplishments, you have likely already lost them if your digital façade is outdated and uninviting. But simply creating an attractive front page doesn’t mask other problems that may be lurking beneath the surface. Check your website to see if you’re guilty of making these recruiting website mistakes.

Contact Information One of the most common and most costly recruiting website mistakes is your contact information being either difficult to find or missing altogether. It seems obvious that this is a vital piece of information, but it is not uncommon to find sites that have failed to properly link this page, leaving it lost deep in their already confusing website, which leads us to our next point…

Superfluous Content Another of the common recruiting website mistakes is made when recruiters don’t reach out to professional website design companies is the failure to recognize what information is necessary and what is just extra baggage. This leads to sites cluttered with irrelevant artifacts that only discourage visiting clients and candidates who don’t have the time or patience to sift through unneeded content to find out how great you are.

Relevant and Current Content If there is an opposite to the recruiting website mistakes of superfluous content, it is the lack of relevant and current content. A failure to keep your site’s content updated gives visitors the impression that you lack a certain commitment to current industry trends. It can be difficult to keep content updated while maintaining your drive to place candidates, which is why a professional marketing presence can help you maintain your content without costing you valuable time.

Testimonials Clients and candidates alike want to hear from their colleagues and peers that you are a reliable and efficient firm. These recruiting website mistakes would leave your site empty of the valuable praise from past clients and candidates, which is vital in making personal connections with future business.

Your Team People want to know they are working with other people, and they want to know who those people are. One of the costly recruiting website mistakes is diminishing the value of sharing a little about yourself and your team.

Copy Quality It’s true that the first thing visitors to your site will notice is the visual elements that make up your pages, but when they have moved beyond looking and want to learn more they will begin to read what you have to say. This is your copy, and if it is written poorly, cluttered with obvious grammatical errors and seemingly unprofessional, it can be a huge turnoff for clients and candidates.

Mobile We have said this before and we will continue to enforce the importance of having a high-functioning mobile platform. As a growing majority of internet traffic continues to travel on mobile platforms, the failure to meet consumers on this plane may prove to be the most egregious of recruiting website mistakes. It also may mean you never reach clients and candidates at all, as Google has stated they will give preference to sites with functioning mobile versions.

Call-To-Action Missing or confusing call-to-actions may result in site visitors left without direction. There is a reason this is the closer to our recruiting website mistakes. Call-to-actions are what encourages clients and candidates to click that “Contact Us” link and seek out your services. We want to help companies find qualified candidates, and we want to help applicants find great careers, and well-designed and intelligently-situated calls-to-action brings both of them closer.

Adam is a copy writer, content specialist and editor with Recruiters Websites, a web design firm specializing in websites for the recruiting and staffing industry.

Thank you Adam for great and useful post. VCS take into consideration the above mentioned information to improve popularity and site ranking in the Google search result.

It would be interestingly to know your personal opinion: You tell about content problems and I am fully agree with you. However, how do you think, whether deficiency in necessary keywords over the site can hugely influence on ranking in Google search result?!

Thank you so much for your kind words. As I'm sure you're aware the algorithms incorporated by Google are holy grail-level stuff. That is, no one outside of those responsible for said algorithms really know exactly how keyword density plays in to overall Google rankings. Still, many SEO plug-ins stress their importance. My opinion, however, is that in all things Google we are witnessing a trend toward organic. This is the reason we see plug-ins define optimal keyword density at something like 2-4.5%. This reflects an authentic use of keywords without trying to manipulate the system by overloading keyword density. Still, I think the old-fashioned principles stand: know your target audience, understand the key words and phrases they use, and incorporate that with quality copy that provides value for both you and them.