Job Description

Job Title: Director of Marketing and Communications

Reports To: Head of School

St. John’s

St. John’s Episcopal Parish Day School enrolls approximately 500 students from K(4) through Grade 8. Two of Its campuses are in historic Hyde Park and one is near the booming downtown area. St. John’s is known for the quality of its teaching and the rigor of its academic program. This is an exciting time for St. John’s, as plans are underway to renovate and expand two of the campuses, and the School will soon welcome new Head of School Hugh Jebson.

Position Overview

To serve St. John’s Episcopal Parish Day School by providing leadership for the development and implementation of results-driven marketing and communication’s plan.

Essential Responsibilities

The essential responsibilities of the Director of Marketing and Communications include the following:

Overall

The Director of Marketing and Communications works closely with the Head of School, Director of Admissions and Director of Development to develop and implement a broad, comprehensive, and strategic marketing and branding plan designed to promote enrollment and fundraising. The position will focus on lead generation, storytelling, brand awareness, communications and internal marketing.

Marketing

Marketing Plan—Develop and implement a comprehensive marketing plan for the School that engage internal and external constituents in the support and promotion of the school.

Internal Marketing—Develop and implement an internal marketing strategy to reinforce the School’s core brand messages and customer satisfaction to the parent community.

Word-of-Mouth Marketing—Develop and implement an effective word-of-mouth marketing strategy that will create internal and external buzz for the school.

Web-Based Marketing—Provide oversight and leadership to the school’s website by regularly updating the content, news and videos. In addition, utilize web-based marketing strategies to increase the online presence for the school including the effective use of social media sites and search engine optimization for the website. Knowledge of HTML, CCS, XML, JavaScript and other web technologies and standards.

External Marketing—Develop and implement an external marketing effort that will generate increased awareness for the school within all of its target constituencies including parents, faculty/staff, grandparents, alumni, donors and friends, as well as within the community.

Events—Provide event marketing for admissions, retention and marketing including open houses, re-enrollment, etc.

John’s Brand—Provide leadership to the school community for the St. John’s brand by enforcing brand standards as well as reviewing and approving all collateral and web-based communications.

Communications

Internal Communications—Provide a consistent, timely and compelling flow of internal marketing communications to the current parents through the use of mailings, the school’s website, Facebook, email newsletter and other strategies.

External Communications—Provide a regular flow of external marketing communications to all constituent groups through the use of mailings, the school’s website, Facebook and other social media sites, email newsletter and other strategies.

Story Telling—Tell the St. John’s story through effective writing and speaking. The director will provide leadership for the school’s team in crafting these stories and communicating them throughout its various outlets.

Publications – Create and direct a comprehensive publications program (concept, design, content, editorial and production) for internal and external communications that reaches and influences the school’s target audiences.

Social Media – Develop and manage an integrated online presence on social media platforms.

St. John's mission is to prepare each of its students for lifelong intellectual and spiritual growth by providing a superior educational experience within a nurturing Christian environment. St. John's is an Episcopal parish day school serving 500 boys and girls in grades K4 through 8. Grounded by a commitment to spiritual and ethical values, a love of learning, and the development of strong character, our students build the foundation to grow into caring and successful adults in an ever-changing world.