Tuesday, 16 April 2013

Challenges for Animation Industry

The Indian animation market was fairly static till a couple
of years ago when in earnest within the latter half the 90s animation studios
made an appearance within the country. For an awfully lasting animation was
thought of an expensive proposition. As digital technologies become a lot of
accessible and user-friendly, animation, historically one in all the foremost
labour and resource-intensive media practices has become a widespread mode of
amusement, education & social activism.

The animation studio should be borne within the mind that
the Indian animation industry was mesmeric. The Animation industry in India is
comprised of 3 major segments:

animation amusement,

visual effects (VFX)

Custom content developing

The last section earns the maximum share.

Animation amusement
is more divided into the following stages:

material possession Rights (IPR)

Content Development,

Pre-production, production,
post-production

Promoting, distribution and
exhibition.

Indian player’s area unit primarily engaged within the labour-intensive
production and post-production activities, as a ‘Service Provider’.
Pre-production is about the preparation of the script, character design,
storyboard layout &amp; development. Production involves development of
specifications concerning the character, background paint, inking and painting
and visual effects. Post-production deals with final recording, colour piece of
writing, testing and special sound effects. Finally, Marketing, Distribution
and Exhibition cater to promotion, distribution, video videodisc unharnessed
and cinema and TV screening.

According to Deloitte and ASSOCHAM, Animation studio India
is anticipated to witness a big growth, each in terms of revenue and
participation within the value chain. The Indian animation studio started by
doing work for foreign corporations and it is developing characters, lines and
voices of its own.

As the business gains experience and tries to manoeuvre up
the worth chain, it faces a couple of discouraging challenges, that it has to
overcome to return near realizing its potential particularly trained men (in
this case trained men refers to those that have the knowledge & the ability
to contribute to the animation sector), lack of presidency support, tight
budgets & informatics protection.