I am proud to say that Nudie Jeans is currently a market leader within organic cotton denim, and proud to be part of a denim industry which truly treats this issue seriously. And I’m proud to meet more and more producers and weavers who realise organic denim is not only an eco-trend, but a sustainable way of …

THE NAKED TRUTH ABOUT DENIM

We love jeans, a passion we share with everyone who mourns a pair of worn out jeans as a close friend. Jeans share the same soul and attitude as music. The inspiration springs from the same dreams. Besides denim, only leather has the ability to age so beautifully formed by its user into a second skin. Your jeans live your lifestyle. The longer you wear them, the more character and attitude they get.