MAYA

- [Jill] Hi, I'm Jill Butler,…and this is the Universal Principles of Design,…in this movie, MAYA,…or Finding the Goldilocks Zone of Mass Appeal.…Since its introduction in 2001,…the Apple iPod has evolved considerably…even branching off into a new…product category of smartphones.…It's sometimes easy to forget…how much the form factor has evolved,…because each generation of product release…has typically been so incremental.…But when you compare models across generations,…you see that what once looked novel and advanced,…now looks old and clunky.…

Mechanical controls were progressively minimized,…and subtracted from the face with each new generation,…until they disappeared altogether,…with the touch screen models.…And this was not accidental, it was by design,…and it is in part due to a design principle…called the Most Advanced, Yet Acceptable principle,…or MAYA, for short.…MAYA is a strategic principle,…useful for determining the most…commercially viable aesthetic for a design.…The principle asserts that aesthetic appeal…

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Updated

7/19/2017

Released

7/15/2015

Design is full of unspoken rules and obscure theories that, when applied, can dramatically improve one's own design. For the first time, we are documenting them all in one place. Universal Principles of Design, based on William Lidwell's award-wining books, illustrates one design principle, ranging from the tried and true (the 80/20 rule) to concepts that you may not have ever heard in a design context (Ockham's razor or crowd intelligence.) These principles are critical to successful design—no matter what the discipline. Anyone who creates, designs, engineers, or illustrates will learn invaluable lessons that can take their work to the next level.

Skill Level Appropriate for all

5h 29m

Duration

1,237,223

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Q: Why can't I earn a Certificate of Completion for this course?

A: We publish a new tutorial or tutorials for this course on a regular basis. We are unable to offer a Certificate of Completion because it is an ever-evolving course that is not designed to be completed. Check back often for new movies.