Surely if Trek were to advertise a bike at a specific sale price which the public expect to be able to pay in any independant Trek dealer this would be price fixing? Advertising a non-specific sale gets around that.

Well technically you can buy a Trek bike over the internet or mail order, it just won't get delivered to you. You have to collect in person. So basically any website selling them is really just advertising.

Even the Trek store in MK send me e-mails telling me what bikes they have in their sale, how much they are and how to order them.

But to me this constant Trek advert on the RHS =====> is misleading. It has been here for days making this build up to what sounds like an "official" Trek sale starting today. After being seduced by its colours and vibrancy, you click on it to be told' "contact your dealer," where lo and behold - de nad, rien, nowt etc

Trek do this every year- some models aren't shifting, they announce a sale, send out the "sale" price to their dealers who can then order them at a reduced cost to sell at the sale price. Same price in every dealer- is that price fixing?