IT seems we can't get enough of our favourite stars' scents. From Kylie to Kate, their new perfumes are flying off the shelves.

So with yet another batch of celebrities launching their own scents we ask which ones have the sweet smell of success?

ANY celebrity worth their salt these days is getting in on the scent act.

In the past couple of months alone we've had new perfumes from Sex in the City icon Sarah Jessica Parker, Ozzie songstress Kylie, queen WAG Coleen McLoughlin and pop diva Gwen Stefani.

And it's not going to stop there.

The avalanche of aromas from famous names continues apace this autumn with Kate Moss's eponymous fragrance as well as launches from Kelly Brook, Maria Carey and Christine Aguilera.

It's certainly a lucrative line for pop stars and screen names.

Croydon-born model Kate Moss, 33, is expected to make #25 million in the first year alone with her citrus scent costing #38 a pop.

Coleen might make a little less given her bouquet will set you back just #19.95 but since she's signed a 10-year-deal with a fragrance house she's clearly in for the long haul.

Last year saw a record number of celebrity scents, with as many as 37 notching up a nosegay.

It all began in 1991 when movie legend Elizabeth Taylor launched White Diamonds.

The emergence of J-Lo's Glow in 2002 really spurred the trend for celebrity-backed scents and now you don't even have to be that big a celebrity to get in on the act.

The whole sector has snowballed with scents from such a diverse selection as David Hasselhof and Shilpa Shetty.

While many perfume purists may scoff at the very notion of choosing a scent simply because it is endorsed by a famous face there are millions more consumers who can't get enough of them.

Of course each has their own level of "cool" and each seeks to appeal to different markets.

Someone who buys Sarah Jessica Parker's Covet one day would probably turn their nose up at the prospect of spritzing Britney Spears Curious.

And of course the perfume generally only does well when the celebrity backing it is on the rise.

Look at what happened to Jade Goody. Her perfume was a bestseller until the racism and bullying row of Celebrity Big Brother turned her into a pariah.

So why do we get sucked in, why are we interested if J-Lo has helped design the bottle or Coleen asked Wayne for his thoughts on lily or jasmine? ("Wayne was a big help. He loves playing with the perfumes", 21-year-old Coleen apparently enthused).

We are a culture obsessed with celebrity, what they wear, what they eat, how they live.

We envy their lifestyles, we want to live like they do, so it's no wonder then, that by spritzing a fragrance by Victoria Beckham we think we've captured a small essence of her lifestyle.

We are vicariously living the dream.

And do we like the smell? Well that always helps.

Surprisingly Britney Spears is still top of the celebrity perfume chart but faces tough competition from other celebrities, according to retailer Superdrug.