Curating the very best packaging design

“Pasión for Fashion is an online fashion store specializing in clothes and accessories. They first came to us to design their brand identity and to help them with the design of their website. At that time they had just started their business and their budget was particularly small, in fact we accepted bags, shoes and jewelery as payment.

As our relationship and their business grew, we suggested that they should begin to ‘play’ with their brand and as an experiment we created a range of special edition packaging. In that first year we created 3 special edition boxes that proved to be an enormous success, creating a buzz and gaining free publicity in many newspapers and fashion magazines.

From there, the idea has grown and now we create between 5 to 10 different special edition boxes throughout the year. We base the designs for each box on the fashion/beauty theme, but they can easily go off on a tangent, often becoming quite abstract. They are great fun to design and we are lucky that our client loves what we do and gives us freedom to do it.”