How Jessica.scott started their logo design journey

Company name

WEIGH IT UP AUSTRALIA

Overview

We are a branded content agency based in Melbourne, Australia.

This year we will be launching a national healthy lifestyle program called 'Weigh it Up Australia'. Weigh it Up will challenge all overweight Australians to lose their extra kilos, commencing on October 3rd, 2010.

But it's not just about shedding those unwanted kilos, it's also about losing unwanted stress and gaining a healthy mind and soul.

Weigh it Up is all about finding and maintaining a healthy balance between what you eat, how often you move and how you cope with life's pressures.

Tell us a bit about who you are and the people you reach

Australia is one of the fattest nations in the world. Over 4 million adult Australians are obese or overweight AND we have one of the fastest growing rates of childhood obesity in the world.

Our audience is huge (excuse the pun). We want to reach a broad, mass audience however the program is slightly skewed towards women aged 18 +..

Requirements

We need a colour logo for 'Weigh it Up Australia' that can be used across print & online.

You can be as creative as you like however if any accompanying images are used, then they must clearly represent what the program is about.

We would prefer a bold, simple logo.

We don't want cartoons as we're targeting 18+ year olds. The program is credible and supported by countless professionals from GP's to Psychologists to Personal Trainers.