JOB DESCRIPTION

* Responsible for all aspects of the website of global corporate enterprise (functionality, appearance, compatibility and accuracy)* Manage the marketing communications, branding and content of the site* Experience with SEO, Google Analytics, conversion tracking, and user behavior analytics.* Experience with the WordPress content management system and Ability to write, edit, and test HTML and CSS

The Strategic Web Guru role will be responsible for all activity on the "Clients" website and will collaborate with multiple talented teams to plan, manage, and launch improvements, updates, and additions to the public website.

ESSENTIAL DUTIES AND RESPONSIBILITIES (ADDITIONAL DUTIES MAY BE ASSIGNED AS REQUIRED.)

* Maintain functionality, appearance, compatibility and accuracy of the "Clients" public website.* Increase website performance and visitor conversion metrics.* Recommend and implement continuous strategic improvements that can be measured.* Collaborate with the Product Marketing team to build memorable stories and easily understandable product descriptions.* Collaborate with the Design team to effectively organize, wireframe, and design new content pages.* Collaborate with and manage the development team to ensure all deliverables meet business goals as well as compatibility goals across all major platforms and screen resolutions.* Manage Search Engine Optimization to ensure content is continually enhanced to improve keyword rankings on the primary search engines.* Collaborate with the Content Management, Demand Generation, and Public Relations teams to ensure all resource content (downloadable pdfs, blog posts, news articles, press releases, events, etc.) is kept up-to-date made available on the corresponding campaign schedules.* Collaborate with the Marketing Operations team to measure, analyze, and leverage website metrics in order to make informed recommendations for engagement improvement.* Collaborate with the Technical Operations team to ensure the good health of servers, network, security, and software.

REQUIRED KNOWLEDGE AND SKILLS

* Strong understanding of web design, user experience, and web management.* Strategic flair to bring fresh ideas to product launches and marketing campaigns.* Desire to stay current with the latest web technologies that could improve website success.* Collaboration-oriented with the ability to stay organized in a fast-paced and evolving environment.* Ability to write, edit, and test HTML and CSS (JavaScript a plus).* Familiarity with browser testing and debugging.* Familiarity with SEO best practices.* Understanding of A/B testing techniques and how to leverage the results for improvement.