27 March 2013

Kota Kinabalu Food Festival 2013

Attention food lovers! Kota Kinabalu Food Festival will witness it's third launch this year to celebrate KK's finest food & beverage line at multiple locations throughout this whole month (April). Do drop by at selected outlets and events and excite your taste buds with various delicacies, and also prizes to be won! Read on below for more information on this event.

KK
Food Festival 2013 Kicks Off Next Week!

Kota Kinabalu, 26 March 2013 — The third
Kota Kinabalu Food Festival (KKFF) is just a week away, with a month packed
with more than 25 participating restaurants! Scheduled to run from 1 to 30
April, this annual event promises great dining experiences, dozens exciting
festival menus, and a whole lot more.

KKFF is organised to showcase several of Kota
Kinabalu's best and most well-loved restaurants, with the interest of giving
the local food and beverage industry even more of the attention it deserves.
The festival's concept is slightly different from regular food exhibitions:
instead of a one-day event in a single venue, it's a full-scale celebration of
food that is held over a month across all of the event's participating
restaurants, cafes, bistros and hotels.

A main highlight will also be the Opening Bazaar
which will be held on 6 and 7 April, from 11:00am to 8:00pm at Suria Sabah
Shopping Mall. The Opening Bazaar will introduce all of the festival's
participating restaurants to the hungry public, offering a chance to showcase
fine food or sell products in a very visible space.

Exciting activities will also be held during the
Opening Bazaar such as a children’s colouring contest and games including the
Buy and Win where visitors who purchase anything above RM20 at any of the
participating booths will have a chance to participate in the Yummy Pick and
win attractive prizes.

The easiest way to keep informed on the upcoming
festivities is to grab the official KK Food Fest Magazine, of which 10,000
copies have just been distributed. Free copies of the magazine can most easily
be found at one of the participating restaurants, which are listed at the
festival’s website at www.KKFoodFest.com.

The magazine serves as a guide and directory that
offers information and contact details on all of the restaurants, as well as
brief descriptions of their main offerings, specialties and bestsellers.
Readers will also find out about the Festival Menus which showcase the
restaurants specialties through either one dish or a set menu. Trying out these
menus is the key to joining the Stamp and Win Contest. A full page of the KK
Food Fest Magazine serves as an entry form for this special contest, which offers
some very attractive prizes!

Throughout the month of April, look out for a
special KK Food Fest board which will be rotated at Suria Sabah, Citymall and
the Terminal 2 Airport. The board will display the QR Code of each
participating restaurant and by scanning the QR Code, the public will the
entitled to join the Scan and Win contest.

The Sabah Industry Food Expo (SIFE) will also be held at Suria Sabah on 20 to 21 April. This expo on the other hand will highlight bakeries and food manufacturing companies. And the festivities will end with an exclusive by-invitation-only Closing Cocktail on 28 April, designed as a networking event to announce festival winners and as a gesture of gratitude from the organisers for the support of the KK Food Fest's participants, sponsors, advertisers, invited guests and members of the media.The Kota Kinabalu Food Festival is an annual event that aims to encourage greater standards in the food and beverage industry and to stimulate patronage of local restaurants. For further information, visit the event’s official site at KKFoodFest.com or its Facebook page at fb.com/KKFoodFest. The event is organised by Maxx Media Sdn Bhd and is endorsed by the Ministry of Tourism, Culture and Environment Sabah. Its main sponsors Guinness Anchor Berhad, Saza Rice and Indocafe.