Heading into the INMA conference, we will all likely have our perspectives on how to build a data-driven enterprise. The data insights process can be very simple, and, clearly, success is in the details.

Details are important if we want to create that renewing engine of data-driven content, engagement, and revenue … more, more, more.

For example:

Don’t develop the process out of order. The order is critical to ensure money and effort are well invested. Designing the strategy without the experts or selecting the system before bringing on the team or outlining the goals are fools’ errands.

What do we mean by hiring an analytics team? Is it possible to turn a tenured data analyst into a digital dynamo? Or do we have to upgrade talent with digital natives? Is it possible to teach an old dog new tricks, or do we need a kennel of puppies?

Stay tuned. I’ll share the experts’ insights and data development details next week.

About Lynne Brennen

Lynne Brennen is the principal of New Leaf Media Consulting in Montclair, New Jersey, USA. She can be reached at lynne.brennen@gmail.com.