The Minnesota Timberwolves have discovered a new, exciting formula for selling season tickets:

1. Trade superstar for Canadians

2. Bring Canadians to state fair

3. Profit!

After sending Kevin Love to the Cleveland Cavaliers in a three-way trade that returned Andrew Wiggins, Anthony Bennett and Thaddeus Young, Minnesota experienced a surge of ticket sales, per Nick Halter of the Minneapolis/St. Paul Business Journal.

In the five days following the official announcement of the Kevin Love-Andrew Wiggins trade, the Timberwolves said they have sold 300 new full-season-ticket packages. That's on top of 200 new packages in the 30 days leading up to the trade, when most fans knew Wiggins would be the centerpiece of the deal.

The last week was the busiest for season ticket sales for the Wolves in three years.

…

Because management had a 30-day head-start, it was able to plan a media blitz to introduce the new players that included Sunday newspaper ads, a State Fair tour and a website takeover.

The Timberwolves had a base of 7,400 season tickets last season. After losing 20 percent of the packages, the level has rebounded to 6,800.