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13 April, 2015

Fanta: Printergram

Here is the Fanta’s new campaign, an Out-of-Home performance placed in the streets of Australia. Related to the "selfie" phenomenon the beverage brand decided to create special panels where people could take photos of themselves and then print them at the same time.
But to get their printed photo they needed to post it on Instagram with the hashtag #FantaTastesLike. An exciting and original action that got a great response from the passers-by and also from the social media users.