Buongiorno America

Client

Lavazza

Tags

#buongiornoamerica

Details

Lavazza wakes up America with an authentic Italian Buongiorno. After developing an exclusive video alarm clock and sending it to a selected group of influencers, individuals were asked to set their alarm on the device for the following day. In the morning, they were greeted by Mister Buongiorno on a live video link from Italy, waking them up in a truly special way and introducing them to a new way of drinking their morning coffee.