Beijing-based augmented reality start-up Seengene Inc announced today that it has completed a RMB120 million (US$17 million) series A round from Legend Star, the early-stage investment arm of China’s Legend Holdings, Beijing Jinke Hightech & Innovation Ventures and Guyin Fund. Individual investors including Lei Ming, Baidu’s co-founder and some unnamed former Xiaomi executive also participated in the round. Founded in 2016, Seengene develops AR software, hardware such as AR glasses and a cloud-based platform. It mainly provides 2B products and services to entertainment, retail and security industries.