In this question and answer (Q&A), Alexis offers solid technical advice with straightforward answers and pointers for finding additional resources. Question: Do you recommend implementing microdata over JSON-LD for e-commerce sites? Alexis: In terms of Google, no. Either [will] suffice — whatever is easier for your site’s development team to implement. If Bing is a concern, then I’d opt for microdata. Although there are a few instances of Bing supporting JSON-LD for Recipe and Product markup, it’s still a bit spotty for Product. Aaron