Tag: China

On Oct. 18, Nielsen China was recognized at the 11th Annual ROI Festival, receiving an award for our successful Digital Ad Ratings (DAR) and Advertising Effectiveness (ADE) project with Tuopai Shede (沱牌舍得酒业), one of our key local liquor clients in China. Also at the event, we held our annual ROI luncheon, where Nielsen leaders spoke on the launch of Nielsen Marketing Cloud in China, and gave a keynote presentation about the power of big data and our IntelliGEO solution.

At the end of September, we announced a strategic partnership and data cooperation with Alibaba’s Tmall Innovation Center. The collaboration will integrate Tmall online data for newly launched products with our industry-leading offline retail data in order to deliver omni-channel insights about recent fast-moving consumer goods (FMCG) innovations and trends in the China market.

On July 25, we announced a collaboration with JD.COM, one of the two largest B2C online retailers in China, allowing us to tap into the user base of their e-commerce platform and add a wealth of valuable data to our Multi-Touch Attribution (MTA) product.

E-commerce is claiming an ever-larger share of commerce in more and more regions around the world. However, a new story is beginning to unfold: the growth of cross-border e-commerce. And the cultural effects of cross-border trade could do much more to change the world than in-country trade does.

It’s well known that China is the largest e-commerce market in the world, but you might not realize the huge untapped opportunity it represents for foreign manufacturers and retailers. Did you know: There are 380 million online shoppers today in China, and it’s predicted that over 50% of China’s consumption will be conducted online within 10 years.

China’s economy is shifting, and many companies’ current strategies for China are becoming outdated. Louise Keely, president of the Demand Institute and a senior vice president at Nielsen, takes a look.