The Importance and Use of OG tags

What is an OG Tag?

OG tags, or open graph meta tags are very popular for use in social media such as Facebook and Twitter. The very large amount of people using social media such as Facebook and Twitter makes it a great place for sharing. This makes social media great for marketing.

In 2010 Facebook introduced Open Graph to the world. Open Graph allows for integration between Facebook and other websites. This allows for some control over how information travels from third-party websites to Facebook when a page is shared. To do this, information is sent by Open Graph meta tags in thepart of the website’s code. Other popular social media websites such as Twitter, LinkedIn, and Google followed Facebook and began to use Open Graph tags. One important note is Twitter which has meta tags of its own. However, if Twitter robots can’t find any then Twitter will use Open Graph in place of the meta tags.

Put more simply, open graph meta tags can allow you to control what will show up when a page is shared on Facebook. If you want to take advantage of this and turn your page into graph objects then you need to add basic metadata to your page.

How can you use OG tags?

There are four required properties for every page. The four required properties are:

Og:title: the title of your object as it should appear on your page.

Og:type: simply the type of object. This could include videos, pictures, or other objects.

Og:image: as the name implies, the URL of an image.

og:url: the URL that will be used in the graph.

There are many tags that you may opt to use. Some are more advanced than others. No matter what tags are used Open Graph is an increasingly popular and versatile way to change and control the content of your social media page. So if you’re trying to optimize your website, OG tags should be part of your plan

I searched around for a PPC company and glad I came across Yael. The terms he has set are unlike any other. He truly puts me and my company first and my failure is his failure just as we both share success. Great communication, I shoot him daily emails and talk over phone bi-weekly. Now we just need more sales 😉

Brad Lunt

Online Entrepreneur

I have been working with Lior, Yael Consulting, for about a year now. I had recently been working with another “marketing” company where I spent $1,000 on Google Ads and made $99.00 ROI. So needless to say, I was hesitant with another “marketing” company… my business was STRUGGLING! I nearly contemplated closing down; I was drowning! Lior saved my business, truly turned it around and QUICKLY made me profitable. We began investing more in AdWords because we seen how much it was producing us. His service is second to none! Don’t hesitate to give this company a try. You WILL NOT be disappointed at all!!!!

Joe Garcia

Owner at Grunts Move Junk

I’ve been working with Lior in getting an extremely complicated AdWords account that has existed for ten years in order; he has done a miraculous job in that task. I found Lior on the site Quora, where he has established himself as one of the most knowledgeable experts in Pay Per Click advertising. I myself am Google AdWords certified, so I am pretty experienced in managing placements, but have found that Lior’s placements have outperformed my own by orders of magnitude. He has been very responsive and available when needed and has addressed all concerns I have fielded. I wholeheartedly endure Lior for any AdWords Pay Per Click project.

Shannon Sofield

Founder at PayLoadz

I have the pleasure of working with Lior. He manages all our ad word accounts. Very talented guy. He is persistent and gets the work done. We fired 3 adword companies in the past. Companies who manage ad word accounts have limited knowledge about PPC. But Lior was different. He took our account to the next level. We are glad to partner with him. We value his experience, insights and the associations he brought for our business expansion. Highly recommend him.

Suresh Dakshina

Marketing & Sales Expert * Entrepreneur

Lior is a true professional and entrepreneur. He took over our PPC accounts and improved our ROI over time. He understands the nature of our business and has in-depth knowledge and experience of the SEM industry. As a business owner, I understand how important it is to have a smart, trustworthy and experienced team to expand our business and I’m glad to have Lior as part of our team. I enjoy working with him and highly recommend Lior.

Srii Srinivasan

High Risk Payments Professional

Lior is an exceptional resource for digital demand generation marketing. His deep expertise in this area coupled with his determination to provide client satisfaction and success makes him a rare find in this industry. He is a valuable part of my team.

Sathee Brent

Vice President of Marketing at Iconixx

Lior developed and managed our PPC marketing campaigns, we were able to realize a significant increase in traffic and sales conversions as high as 28%. Lior is certainly a leader in his field and and possess a profit driving knowledge of SEM campaign creating and management. He’s also an extremely trustworthy professional who’s main focus is client satisfaction. I would highly recommend working with Lior.

Craig Romero

Co-founder / CEO at OZNaturals

I enjoyed working with Lior! He maintains solid relationships with industry experts and proposed unique opportunities to optimize our landing pages and GA strategies. I recommend Yael Consulting for individuals/companies seeking assistance with managing PPC campaigns and webpage optimization!

Monifa Martin

Search Marketing and Web Analytics Specialist at Isagenix

Lior is as experienced and knowledgeable of the Google SEM/Adwords platform as they come. He was always communicative of his tactics and strategies, was very responsive and offered astute recommendations to our team, which have since been implemented. He is a pleasure to work with and I recommend his services.

Ngozi Ogbonna

TodayTix

In addition to being enjoyable to work with, Lior is sharp and detail-oriented. He is a true critical thinker, and his analytic mind has helped us to solve several elusive technical issues.

Chris Hanson

VP of Engineering at HauteLook

Lior was a vital resource at HauteLook… As our Search Marketing Manager he optimized our spending and helped grow the member base to astonishing new levels. We owe a lot to Lior’s assistance for the success we achieve today.

Kevin Diamond

Chief Technology Officer at HauteLook

Lior’s character is based on strong values, solid work ethic, honesty and confidence. He is an entrepreneur that produces results and he is a problem solver.

Cole Higgins

Previsualization at Lucasfilm Animation

Lior is highly organized, driven to achieve and succeed. He has great business acumen/instincts and is a delight at work… Strives for Excellence, and continuously seeks Improvement.

George Munas

Exec at Cisco Systems

Lior was my lead SEM manager on several large complex client engagements. His ability to meet and exceed client goals was excellent and he always went the extra mile for his clients and colleagues while treating each client’s business as if it was his own.

Rick Egan

VP, Group Accounts TSA

Lior stands out from the rest of the crowd. In a highly competitive landscape, he provides a unique, competent and comprehensive strategy for his clients… You’re in great hands if you’re working with Lior!

Adrian Maharaj

Vice President of Client Services at Onavo

Lior’s impact on client performance was tangible immediately. He is knowledgeable on all platforms, campaign optimization as well as bringing a larger strategic vision.

Leonard Herman

Digital Media Professional

On top of being a whiz with data and spreadsheets Lior is also a people person, with an impressive facility of talking to people and successfully interacting with clients, which is a rare combination of skills, indeed.

Silvia Anghel

VBA developer at The Search Agency

Lior has a natural acumen for business and is skilled at discovering new opportunities in innovative ways. He understands how to grow a ROI-focused business, carefully balancing risk and efficiency… his genuine passion for online advertising is contagious.