From Digital Disappointment ToThe End Of The App Era, Here Are Eight Trends For 2016

Tom Goodwin is senior vice president of strategy and innovation at Havas Media.

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Digital disappointment

The only thing that grows faster than technology are our expectations of it. The gap between what we know to be possible and what we experience is only widening. Our children are growing up in a world where all screens are interactive and every service is cloud-connected, where any song or movie ever made it at their fingertips, yet our disappointment only grows.