Tide #BradshawStain

During Super Bowl 51, the world saw a BBQ sauce stain on Terry Bradshaw's shirt. It felt like live TV, but it was really the first part of an elaborate advertising program. Tens of thousands immediately took to social media to participate in the conversation around the spill. As the internet buzz hit its peak, Tide claimed the stain—and showed the world how to get it out.
Winner of 12 Cannes Lions