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RadRussia

2017

Product

Cool hunting, trend watching and travel blogging all over Russia.

Goal

A steadfast raft of stereotypes exists about each country. As for Russia, in the worst case this is vodka, winter and totalitarianism and in the best: ballet, literature and a rich history. If you think about it, stereotypes about a country arise from the mass of information that is put in the media space. This means that they can and should be changed, especially when your country hosts the World Cup and thousands of foreigners visit Russia for the first time. Some international media conduct an active anti-Russian propaganda campaign, while Russian outlets mainly talk about cultural heritage - they portray the image of a country as a museum. When all is said and done, we get an inadequate and outdated image of our country, and tourists doubt whether it’0s worth coming here at all. Will they enjoy the trip? Are the other things to see in Russia besides museums? Is it possible to understand everything on their own, without agencies and guides? The language barrier also doesn’t make things easier.

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The solution

To show people Russia from a new perspective, we created the media portal RadRussia.com, where we publish all the most interesting and contemporary news about Russian life in English. We talk about how we live, what we do, where we go, how we have fun, help with finding answers to questions about traveling to Russia.

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Content approach is divided into several sections

1. City guides

City guides with recommendations on where to stay, what to eat, what to do and what to see. In 2018, we focus on cities hosting the World Cup. Our goal: to go beyond the usual tourist brochures and talk about places that are popular among locals.

2. Travel and sports

We talk about urban tourism and nature tourism in Russia, from Vladivostok and Petropavlovsk-Kamchatsky, all the way to hiking in the Altai and climbing Elbrus.

3. Art & culture

The biggest news from the world of culture and art, from classic exhibitions to the most modern pieces of Russian art.

4. Food

Everything about food, from new trends to traditional national recipes.

5. Longreads & features

In longreads, we take a deeper look at important topics, explain the peculiarities of culture and worldview. For example, we tell you how to drink vodka like a Russian and dispel the myth that Russians do not smile.

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We strive to make Russia more understandable, to introduce potential tourists and the world community to a modern, progressive and fashionable Russia