It was initially aimed for the German-speaking community but has evolved into an international sphere.

The site is commonly used by the male gay community to seek friendship, dating, clubs and other related LGBT themes.

They argue that as societies shift towards becoming more gender-equal, women's mate selection preferences will shift as well.

Some research support that theory, including a 2012 analysis of a survey of 8,953 people in 37 countries, which found that the more gender-equal a country, the likelier male and female respondents were to report seeking the same qualities as each other rather than different ones.