What:

It's frustrating when you make an online purchase and the next thing you know, you've been subscribed to a dozen email newsletters. When customers trust you with their contact information, how do you follow up? Consider ways you can focus on the customer's specific interests rather than offering generic messages. This can be done by using the filters in MXM to create unique customer profiles. Consider filtering based on Fitness Results, Personal Training, Group Exercise, Business Practices.

Why:

Your customers have given you permission to market to them. Use it wisely. Rather than trying to prevent customers from unsubscribing, think about how your follow-up communications can encourage customers to engage even more deeply.