So what could have led such a fastidious administrator to risk a bundle on the chanciest investment on the planet? A Broadway show, specifically Rocky, the Musical, which closed two weeks ago without recouping its $16,500,000 capital investment.

The Applebee's social media folks came in too late and did more damage than good. Once they moved past the company line their posts were amateurish, defensive and mildly condescending.
So this is where I enter and tell you what they should have done.

The denizens of the internet will not be denied. When they act as one, they can be the only heckler truly capable of taking the floor away from the act on stage, whatever that act and whatever that stage may be. Whether this is a good thing or a bad thing depends entirely on your point of view.

Last weekend in London, after lunch at a cute little patisserie in Soho, I was feeling all satisfied with myself until I saw the same patisserie -- same food, same interior, same smell coming out the door. Oh, I thought, deflated. It's a chain. But what am I actually against?

There are some bars you should avoid altogether unless it's required by a friend's birthday, or a first-date decision by a girl you like. If that is her choice for a first date location, then stand her up.