The South by Southwest (SXSW) Film Conference and Festival has announced the world premiere of The Comedy The Incredible Burt Wonderstone, from Warner Bros. Pictures and New Line Cinema, as the 2013 Opening Night Film.

The story follows superstar magicians Burt Wonderstone (Steve Carell) and Anton Marvelton (Steve Buscemi), who have ruled the Las Vegas strip for years, raking in millions with illusions as big as Burt's growing ego. But lately the duo's greatest deception is their public friendship, while secretly they've grown to loathe each other. Facing cutthroat competition from guerilla street magician Steve Gray (Jim Carrey), whose cult following surges with each outrageous stunt, even their show looks stale. But there's still a chance Burt and Anton can save the act- both onstage and off-if Burt can get back in touch with what made him love magic in the first place. Directed by Don Scardino, from a screenplay by Jonathan Goldstein & John Francis Daley, and story by Chad Kultgen & Tyler Mitchell and Jonathan Goldstein & John Francis Daley, the film also stars Olivia Wilde, Alan Arkin and James Gandolfini. Produced by Chris Bender, Steve Carell, Jake Weiner and Tyler Mitchell, and executive produced by Diana Pokorny, Vance DeGeneres, Charlie Hartsock, J.C. Spink, Richard Brener, Walter Hamada and Dave Neustadter, the film will be in theaters on March 15, 2013.

SXSW also revealed a handful of titles that will premiere at the 2013 event, comprised of a range of styles that embody the unique spirit of the SXSW culture. Additional films announced include Joe Swanberg's welcome return to SXSW with Drinking Buddies, a comedy exploring the blurry line between "friends" and "more than friends," Downloaded, Alex Winter's definitive documentary on the rise and fall of Napster, Harmony Korine's provocative ride Spring Breakers, Evil Dead, the much anticipated remake of the 1981 cult-hit, directed by Fede Alvarez, Ryan White's doc Good Ol' Freda, chronicling the never-before-told story of The Beatles' secretary Freda Kelly, and Everyone's Going to Die, the first feature from UK directing collective Jones. The complete festival lineup will be announced January 31, excluding Midnighter features, which will be announced with the Shorts lineup on February 6. This year marks the 20th Anniversary of the South by Southwest Film Conference and Festival, March 8 - 16, 2013 in Austin, Texas.

"Everyone knows that we like have a good time at SXSW, and our 20th year is already well on track with smart, stylish and highly entertaining work," said SXSW Film Conference and Festival Producer Janet Pierson. "Though this is just a taste of what SXSW 2013 will have to offer, what better way to get the party started than with 'The Incredible Burt Wonderstone,' which had us laughing our heads off, despite an 8am Monday viewing."

The 2013 SXSW Film Festival will also feature:Downloaded (World Premiere)Director: Alex WinterDownloaded is a documentary that explores the rise and fall of Napster and the birth of the digital revolution. It's about the teens that helped start this revolution, and the artists and industries who continue to be impacted by it.

Everyone's Going to Die (World Premiere)Director/Screenwriter: JonesA modern British story about coming home, getting by and the redemptive power of feeling you're not alone. A story where porn hotlines rub shoulders with sexy beavers on rollerskates; where the past is laid to rest, two lives are changed and nobody, finally, is going to die.Cast: Nora Tschirner, Rob Knighton, Kellie Shirley, Madeline Duggan (United Kingdom)

Evil Dead (World Premiere)Director: Fede Alvarez, Screenwriter: Fede Alvarez & Rodo SayaguesFive friends, holed up in a remote cabin, discover a Book of the Dead that unwittingly summons up dormant demons, which possess the youngsters in succession until only one is left to fight for survival.Cast: JANE LEVY, Shiloh Fernandez, Lou Taylor Pucci, Jessica Lucas, Elizabeth Blackmore

Good Ol' Freda (World Premiere)Director: Ryan WhiteGood Ol' Freda tells the story of Freda Kelly, a shy Liverpudlian teenager asked to work for a young local band hoping to make it big: The Beatles. Their loyal secretary from beginning to end, Freda tells her tales for The First Time in 50 years.

Spring Breakers (U.S. Premiere)Director/Screenwriter: Harmony KorineFour college girls who land in jail after robbing a restaurant in order to fund their spring break vacation find themselves bailed out by a drug and arms dealer who wants them to do some dirty work. Cast: James Franco, Selena Gomez, Vanessa Hudgens, Ashley Benson, Rachel Korine

SXSW FILM ANNOUNCES 2013 OPENING NIGHT & TEASERIn addition to nine full days of film screenings, SXSW Film will ultimately feature over 150 informative and entertaining featured Conversations, panels, workshops and mentor sessions. Major additions to the 2013 Conference include:

- A Conversation with Matthew McConaughey - An in-depth discussion with the incredibly fascinating actor, whose career continues to evolve in exciting and unexpected ways, including his bold choices with recent projects like Magic Mike, Killer Joe, Bernie and Mud.

- Humanizing Heroes: Storytelling Beyond Sports - The leading authorities behind some of today's most notable sports films, Connor Schell (ESPN Films), Ken Rodgers (NFL Films) and Ross Greenburg (Ross Greenburg Productions), discuss the evolution of storytelling in sports filmmaking, its influence on pop culture and its continued resonance across all cultures and backgrounds.

- Bates Motel: Story to Screen with Carlton Cuse - In a Special Event combining the SXSW Film Festival and Conference in one, attendees will get an exclusive first look at the pilot of Bates Motel, the thrilling new series from A&E. Following the screening, Executive Producer Carlton Cuse (Lost) will sit down with A&E Marketing EVP Guy Slattery for an inside look and Q&A on the process for bringing this contemporary prequel to life.

- Jeffrey Tambor's Acting Workshop - Jeffrey Tambor continues the tradition of his much loved acting and life workshop by returning to SXSW Film 2013. Part one-man show, part seminar, part question and answer and endlessly entertaining, Jeffrey's hilarious and empowering presentation inspires the viewer to discover the artist within.