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This is a story about ingenuity and recycling, culminating in timeless and stylish bags. Do you want to skip this story and go directly to the discount? Click HERE.

Fighting the waste

There is every possibility that India has the highest recycling rate for polyethylene terephthalate or PET, a kind of plastic used to for manufacturing drinking water bottles and food containers.

Of the 900 kilo tonnes of PET made in India annually, 65% is recycled at registered facilities, 15% in the unorganised sector and 10% is reused at homes, states a yearlong study by scientists from Council of Scientific and Industrial Research (CSIR) - National Chemical Laboratory (NCL). The rest ends up in landfills.

The recycling rate for PET in Japan is 72.1%, 48.3% in Europe and 31% in the US. So India is ahead!

Regrettably, this is only half of the story.

India is still drowning in waste, just like much of the rest of the world.

The problem in India is the amount of waste being produced.

But India -as seen with the PET waste- has become very inventive in reusing what is not being used anymore.

And this is the case with all kinds of garbage.

Daisy and Ozric noticed this on their travels through India. And they decided that this ingenuity could be used in the UK as well.

For their collection of bags.

And so they started 'What Daisy Did'!

Introducing What Daisy Did

Daisy and Ozric design and make ethical and sustainable fashion accessories from waste materials from various industries in both the UK and India.