B2C marketers need access to both short-term engagement metrics and longer-term business KPIs like incremental revenue and retention rates without depending on data scientists or BI teams for analysis and recommendations. Amplero uses machine-learning analytics to differentiate itself from more static data repositories.

Shifts in the way contact centers operate â and are provisioned â have put the software stalwarts of the call-center industry in a difficult position. NICE and Verint need to look outside of their comfort zones for potential acquisitions to drive growth now that the market is mature.

The company's Inbound conference was a showcase for its 2018 plans, which include new additions to its platform for bringing customer support data into CRM, for example, and for streamlining multichannel communications between salespeople and customers.

The company helps enterprises bypass the mobile web with precision-targeted messaging that reaches consumers directly in their mobile apps, enabling businesses to craft richer branded experiences that have stronger connections to their customers.

The deal will bring together Gigya's consent-based identity data platform and SAP's Hybris Profile data-matching and enrichment capabilities. The target's platform acts as a registration system for enterprises' websites and social log-ins.

Can marketing campaigns be completely automated to the point where an SMB just orders one up from the cloud? ERelevance has built a turnkey creation, communication and analysis platform that tests the proposition of whether SMBs need their own marketing software at all.

The marketing technology stack is incorporating much of the sales and customer support tech infrastructure as well. Thanks to the explosion of available data, the separate domains of service/support, sales and marketing are unifying to manage the complete customer lifecycle. Centralized orchestration of customer flow is becoming a differentiator for leading enterprises.