Brilliant Bicycle Co. is a new bicycle brand that sells simple vintage-inspired bikes directly to consumers through the company’s online store. The company has launched with two “townie”-style steel bikes that can be custom ordered in a variety of sizes and colors. A single-speed hub and two internally geared hubs are available, as well as helmets, lights, and other accessories. The bikes arrive partially assembled and can be put together at home in less than an hour.

Brilliant Bicycle Co.–founded by Kane Hsieh and Adam Kalamchi–is based in Los Angeles and the bikes are hand-built at a wind-powered factory in Taiwan.

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