How can ag retailers incorporate cover crops into their business model? Datu reports on the experience of two farmer-owned cooperatives that are committed to actively supporting their customers with cover crop products, advice and services. A follow-on to our September 2018 study of Certified Crop Advisors and Ag Retailers, these case studies tell the story of how each co-op came to embrace cover crops. Each one shares victories and challenges, lessons learned, and advice to other ag retailers who are interested in expanding their own cover crop offerings.