MTOTW #10: With the average B2B buyer being nearly 60% of the way through the purchasing process before contacting your company, it’s no wonder that 74% of marketers are allocating the same or greater budget for inbound marketing this year. But before you jump into inbound, consider whether you have the necessary tools to sustain a digital-first approach.

Does your website support inbound activities like lead generation forms and calls to action? Do you know what percent of your web traffic is from organic search?

What platform do you use to manage content, email marketing, and your contact database? Does this platform provide a useful metrics dashboard?

Finally, do you have in-house talent that knows how to plan and execute inbound marketing best practices? If not, you’ll likely want to outsource these activities.

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