Strategy with Design: Using Design to Articulate and Define Strategic Direction

Synopsis:

The same communication skills that enable designers to create effective visual and interaction designs for products can also play a significant role in the development of business strategy. Unlike the equations, spreadsheets, and bullet points commonly used to express strategic direction, designers can envision and articulate a strategy through words, pictures, and motion in a way that everyone can understand.

In this talk, Luke will discuss how to use the principles behind visual design and narrative to create design artifacts that define and communicate strategic direction to individuals, teams, and entire organizations. In particular we’ll look at how artifacts are able to create buy-in for a product vision, provide market context, and illuminate data, processes, goals, and the impact of decisions.