The author is a Forbes contributor. The opinions expressed are those of the writer.

Loading ...

Loading ...

This story appears in the {{article.article.magazine.pretty_date}} issue of {{article.article.magazine.pubName}}. Subscribe

David Sassoon in the InsideClimate News newsroom, a/k/a his office.

On the 12th floor of a none-too-modern office building in downtown Brooklyn are the offices of the law firm Kornblau & Kornblau. Tucked away deep in this warren of dim rooms is the brain center of InsideClimate News, the newest member of the elite fraternity of Pulitzer Prize winners.

How small an operation is InsideClimate News? Well, when I visited publisher and founder David Sassoon there Tuesday afternoon, I doubled the occupancy rate. The five-year-old nonprofit has seven employees total, but the other six are scattered across the Western Hemisphere, from Tel Aviv to San Diego. "If we get somebody in Hawaii or Australia or Japan, we'll have the globe covered," Sassoon says.

In winning the Pulitzer for national reporting for a series on the poor regulation of oil pipelines, ICN beat out the Boston Globe and the Washington Post, two newspapers with around 900 journalists between them -- not to mention all the news organizations that didn't make it to the finalists' circle. How could a crew of seven beat behemoths that live for Pulitzer day?

"When you do have huge operations, you're being pulled in lots of directions," says Sassoon. "We're covering one thing. We've been doing this 24/7 for five years."

A small budget is only a handicap if you're trying to attack the problem in the same way as news organizations with big budgets, he says:

I don't know why it has to be that expensive. We probably spent 10% of what a big, well-endowed newsroom would spend, and that's in terms of salaries and everything. We didn't do a lot of traveling. We didn't have the money, so we didn't think about it. We were just figuring out out how do we get the story. I think it's possible to do a lot of journalism on low budgets without necessarily feeling like you can't do the job you want to do. Maybe a lot of the newsrooms can do it more efficiently than they think they can. There are plenty of individuals, newsrooms, little ones here and there, that can do this kind of work.

That said, ICN wants to be a slightly larger news organization. "We think to do our job fully, we need to be 20 to 25 people," says Sassoon. "As we work out our plan, I want to have a newsroom in New York. We need a hub."

Joining the Pulitzer club ought to help with that, indirectly. While the $10,000 in prize money will be shared among the reporters who worked on the winning series, the award could be worth many times that amount as a calling card for fundraising and sponsorship sales.

"I think it's a game changer. I think the Pulitzer Committee probably knew that," says Sassson. "We earned the award. It's great work we did. But I think they would understand how validation from them, the top honor in journalism, would make a big difference to us as a tiny startup."