Univision Solidifies Its Upfront Plans

Enrique Iglesias closed the 2013 Univision upfront event in New York. What's in store for this year?

Billing itself as “America’s Hispanic Superbrand,” Univision Communications will be touting its upcoming slate of shows and live event programming at an Upfront presentation scheduled for the evening of May 13 in New York.

Noting that “it’s a new day!,” invitations to select media representatives and advertising industry professionals went out via email on Thursday for the event, which allows attendees to “experience Univision’s unique storytelling through an immersive activation.”

Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.