Purefoods Tender Juicy Hotdog

Photo: Classic Purefoods Tender Juicy Hotdogs: Kids Can Tell

Purefoods Tender Juicy Hotdog?

In the United States and many other parts of the world, hotdogs are considered junk food packed with unhealthy ingredients. When Filipinos migrate overseas or get to eat regular American hotdogs in the Philippines, they find them too salty and not succulent enough and start craving the familiar taste, color and texture of Purefoods Tender Juicy hotdogs, which… drumroll please… are seen as a great source of nutrients, packed full of protein and carbohydrates! The fact that these Filipino franks have no MSG and are fortified with iodine is looked on very favorably.

San Miguel Purefoods Tender Juicy Hotdogs

Why Are Purefoods Filipino Hotdogs So Red?

In June 2014, the San Miguel Purefoods Company filed a trademark application for their TJ hotdogs in the United States.

Part of the application had these words in very large letters: “PUREFOODS”, “TENDER”, “JUICY”, “HOTDOG”, “ORIGINAL” AND “ARTIFICIALLY COLORED.” See the last phrase? There’s your answer. It comes from food coloring in the casing. The bright red does add a huge dose of fun and vibrancy to eating enjoyment, as well as helping distinguish Filipino hotdogs from the blander, more common franks and sausages.

Alden Richards with a Purefoods Tender Juicy Hotdog

As an aside, the colors red, blue, yellow and white on the label are claimed as a feature of the mark in the trademark application.

Ingredients of Pure Foods TJ Hotdogs

Martin Purefoods?

When Filipinos hear the word “Purefoods,” they think of only one thing: the brand they know from home — the San Miguel Purefoods brand… And so when Filipino Americans go to an Asian supermarket in the United States and see the Purefoods brand, they automatically assume that well, it’s what they know.

Look more closely though, and you’ll notice it’s “Martin Purefoods.” Most harried buyers don’t give it a second thought and continue on with their purchase. But ho-ho, Martin Purefoods has no relationship with the San Mig Purefoods of the Philippines. It’s a California company that purports to make Pinoy-style hotdogs.

Clearly, Martin Purefoods has been capitalizing on the brand recognition (or mis-recognition) of the original, but it’s not as bad as ripping off a whole brand and logo the way Ramar Foods did to Magnolia Ice Cream. That’s the bigger OMGpeke scandal.

The brand Purefoods has been in existence in the Philippines for more than 50 years with an established reputation for taste, product quality, and food safety. It was merged into the San Miguel Purefoods Company Inc., the food unit of food, beverage, and packaging conglomerate San Miguel Corporation in 2001.

Contact Persons for Importing GENUINE Purefoods Grocery and Refrigerated Products to your Country

The Purefoods-Hormel Company was created in 1999 when Hormel Foods International formed a joint venture with Pure Foods Corporation, owned by the Ayala Group. It was Hormel’s largest joint venture outside the United States. In 2001, Pure Foods Corporation was purchased by San Miguel Corporation, the No. 1 food company in the Philippines. Purefoods Tender Juicy® hot dogs, by far the most popular brand of hot dog in the Philippines, are produced locally along with other refrigerated and shelf-stable products.

Photo by Angie Pastor: TJ Hotdogs + Fried Eggs

In December 2015, San Miguel Purefoods Tender Juicy Hotdogs finally became available for sale in supermarkets throughout the city-nation of Singapore. Needless to say, the news was welcomed with pure joy by the Filipino OFWs!

Latest news related to Purefoods hotdogs: Alden Richards an endorser! His commercials came out in early March 2016. And then on April 19, the hashtag #AldenForTenderJuicy started trending on Twitter!!!