Virgin Atlantic

A launch sponsor for News Corp’s The Daily iPad newspaper, Virgin Atlantic promoted their UpperClass to London in this iPad rich media campaign. Users tap hot spots to access image galleries and video that each provide an in-depth look at the experience of traveling to London on Virgin Atlantic, including its complimentary limo service and the Heathrow Clubhouse. An “Explore More” button enables users to learn more by visiting VirginAtlantic.com in an embedded browser, while a “Share” option connects users to a wide range of social media sites.

ABOUT MEDIALETS

Medialets is the creator of Servo™, the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns. Servo is also the only buy-side mobile ad server to receive Media Rating Council (MRC) accreditation for display impressions and clicks.

Partnered with all five of the top five agency holding groups including Publicis, Omnicom, and Interpublic, Medialets’ Servo supports clients like P&G, American Express, Toyota, HBO, and many other global brands.

Founded in 2008 and venture-backed by Foundry Group, DFJ Gotham Ventures, and Greenspring Associates among others, Medialets is headquartered in New York City with offices in London, Chicago, and Los Angeles.