Scandinavian travel search engines forays into UK

Published: 07 Apr 2008: Danish company Travelmarket has launched www.travelmarket.co.uk, a UK version of Scandinavia's largest independent travel search engine.

Published: 07 Apr 2008: Danish company Travelmarket has launched www.travelmarket.co.uk, a UK version of Scandinavia´s largest independent travel search engine.

The company claims its price comparison technology makes it the best website on the Internet for returning the cheapest flights for UK internet users.

The new website is aiming to emulate its success in Scandinavia where it currently generates half a million hits every month - and this is why it can include low cost carriers according to Travelmarket´s chief executive Ole Stouby.

"The price comparison market for cheap flights is very competitive in the UK but in our new website we believe we have a more comprehensive search dynamic which enables us to return cheap flights for any search," said Stouby. "We are confident that we always find the cheapest flight and that is why we feel we can make such a bold statement about putting money up for grabs to anyone who can prove us wrong. The UK is a very important market for us because we want to offer cheap flights to New York, cheap flights to Australia, cheap flights to Thailand and cheap flights to Paris, in the same way we do for internet users in our native Scandinavia."

The company is offering up to £2,500 of travel vouchers to people who contact I-found-a-better-price-than-you@travelmarket.co.uk and can provide a genuine quote to prove they have found a cheaper like-for-like price on flights. (The money will be shared between up to five people with proof of a genuine quote who will be selected at random from all replies received by 15th April 2008.) It has cheap flights to New York, cheap flights to Australia, cheap flights to Thailand and cheap flights to Paris.

The company has plans to expand across Europe and it sees the UK as a springboard to achieving growth because UK consumers are keen to find the cheapest flights on the internet.

Stouby added: "Travelmarket is launching websites in the UK and Germany because there is an opportunity to differentiate ourselves in a crowded marketplace and become the number one online destination for consumers wanting the peace of mind that they have got the cheapest flights on the Internet."