Category: Reputation Management Training

Online Reputation Management in Education: How Schools Can Set the Right Tone

What message is your school trying to send?

Perhaps as an educator, you’ve never considered this question before, but have no doubt – with every communication online, your school community is telling the public who they are and what they stand for. Over time, as a communication history is established, so is a reputation that can be a school’s best asset — or its costliest liability.

Whether public, private or charter, educational institutions face the same challenges most companies do: How to get the word out, generate interest in their offerings and make stakeholders happy. Beyond just posting and providing information, schools also must ensure their message remains cohesive across platforms, departments and individuals, which is no easy task.

The Basics of Branding

The term “branding” most often is associated with the corporate world, but the concept is equally relevant for education. It refers to the process of standing out in a market, which is accomplished with a consistent message. Using effective branding, a school becomes easily identifiable among people it seeks to reach – and tells them what it can offer that another school can’t.

This concept will be unfamiliar territory for most educators, which is why they need expert guidance. Bee Page One is a trailblazer in the field of protecting and managing reputations, and hundreds of schools already have trusted its methods to achieve dramatic results.

Winning the War

Every day, educators are engaged in a fight they may not even be aware of — against misinformation, anonymous online attacks and other assaults on their online presence. While there’s no way to control what others do or say online, schools can shield themselves from the damaging effects – and Bee Page One can show them how. Its comprehensive training program and other services will put the power over your school’s image back where it belongs – with its leaders. Educators can learn best practices and put simple, predictable procedures in place to improve their ranking and enhance their profile.

In the battle for their good name, schools can consider Bee Page One their suit of armor.

School Reputation Control

With Bee Page One’s unique School Reputation Control service, any school can become the master of its own destiny – and own page one of the online search results. Any time someone enters your school’s name into Google, you want them to see glowing reviews and a wealth of other positive, accurate information. When people search for the best education options in your area, you want your school to appear at the top of their results.

That happens by implementing strategies that Bee Page One has perfected and school professionals can carry out. One tool in Bee Page One’s reputation rescue kit is Review Shield – a defense system that keeps negative reviews private until you’ve had time to address them. Review Shield also taps into the potential of your satisfied customer base, which often won’t leave feedback but is your greatest resource in acquiring four- and five-star reviews.

Why Bee Page One Training Works

If you polled a dozen people at your school about what they consider the school’s best attributes, or what makes it special, you’d likely get 12 different answers. Before your school can effectively communicate with the public, there must be consensus about what you want to say.

After completing Bee Page One’s Online Reputation Management Training for Schools, participants will be on the same page. They also will have an in-depth understanding of how to create and maintain their online brand. An effective strategy requires a multi-pronged approach of creating positive content, search engine optimization and other reputation management techniques, which have been shown to work particularly well for those in the education field.

If your brand message is successful, it serves as a call to action. Your audience will be inspired, motivated or convinced to become a member of your school community. To stand out in others’ minds, you must know what matters to them and show you can add value to their lives. Even more, you must supersede and contradict any information to the contrary.

A live, virtual two-day training with Bee Page One, held for up to three participants and tailored to educators, can set your school on the correct course. The instruction will cover a range of subjects, which will give your school an edge in all its endeavors. Some of the educational goals for attendees include:

Learning how to suppress negative feedback – pushing it to page two or three

Making the best use of all your school’s online information – and bringing it into alignment

Crafting an online content strategy that keeps your school’s postings fresh and relevant – and gives you control over your message

The training modules start with online fundamentals – including search engines and key word sets – and progress to automated posting and tagging, as well as content posting and scheduling. In between, the course will cover website structure, video, social media, your digital footprint and much more.

For an investment of $4,600, your school can have a reputation that brings pride to anyone associated with it – and the ability to keep it that way. Afterward, Bee Page One is available for support with updates, help desk advice and more.

Shifting Perception

Too many schools and educators see their online presence as a cause for stress or alarm. Bee Page One views it as an opportunity – to increase enrollment, foster relationships and achieve all manner of goals. The different perception is due to the value of knowledge and training – which Bee Page One can provide efficiently and affordably.

You and your school already have the traits to be an online standout. Bee Page One’s School Reputation Control can give you the skills to reach your fullest potential.

At any given moment, online searchers are forming impressions – about you, your school and whether they should associate with you – and acting on their findings. Researchers estimate that least 64 percent of people rely on search engines when deciding where to spend their money or place trust. As independent entities that rely on public demand, charter schools especially must build a strong online presence if they hope to survive and thrive.

The rapidly evolving field of online reputation management is intimidating – but you can count on Bee Page One to guide you. Besides being on the cutting edge of this field, Bee Page One also has developed a training system – School Reputation Control — that empowers charter school administrators and staff to take control of their own image.

Why Is Communications Director for Charter Schools Professional Development Necessary – and Beneficial?

How do you appear online? No longer can any school, business, organization or individual afford to ignore this question. HR managers make hiring decisions, consumers make purchasing decisions and parents make enrollment decisions based on Internet reputation.

Chances are your school has felt the harmful effects of negative feedback online – and you may not even realize it. Perhaps potential enrollees were put off by a poor review, or a prospective employee chose not to apply because she didn’t like what her research turned up.

And even if your charter school has stellar online standing today, it only takes a couple of bad results to lose up to 44 percent of searchers, according to one study. It’s not enough to polish one’s online appearance; actively maintaining it is essential.

Most school administrators and teachers – no matter how talented they are as educators – typically won’t know how to get a higher search engine ranking or counteract negative content. Even if a school is fortunate enough to employ a communications professional, a successful reputation strategy can’t be devised and executed by one person.

With its unique Online Reputation Management Training program, Bee Page One will show administrators and staff how to create an online appearance they’re proud of – and how to keep it.

Having a great page-one presence is far from magic; it’s accomplished through precise, targeted strategies that Bee Page One can help anyone master with its proven training. By putting these best practices in place, a school can take its content and ranking to the next level.

What Does Training Entail?

Whether you’re familiar with the basics or starting from scratch, Bee Page One’s Reputation Management Training for Schools will provide charter schools with the tools to make significant, measurable progress in numerous key areas. The School Reputation Control program breaks down the elements of managing an online reputation into simple, understandable concepts that clients can grasp and employ quickly. Plus, it will touch on processes that any school can automate – saving them time and effort.

Module 1 covers the fundamentals. Participants will learn relevant terms and definitions, how search engines operate, how to approach and understand local reviews, what their page-one search results reflect and much more. They will come away with knowledge of preferred search engine website platforms, optimization strategy and ranking algorithms.

Module 2 delves into best practices for content and branding, content creation and structure, brand messaging, crafting high-quality content for search engine optimization (SEO) and how to use tags and snippets to get noticed. Other topics include use/selection of keywords and blogging for SEO.

Module 3 explores your digital footprint, going over the various types of accounts and profiles, the process for posting content that is tagged for SEO and more. Other subjects this module will address are use of video and power point, doc versus PDF, articles versus press releases, Twitter and blogging.

Module 5 discusses content strategy: How best to respond to reviews, engaging with stakeholders, raising site traffic with email marketing and more. This module also introduces Bee Page One’s Review Shield – a service that helps clients collect more five-star reviews while also protecting them from poor feedback until they’ve had a chance to address it.

Module 6 features instruction on subjects like content posting and tagging – as well as how to automate those processes.

What Does Training Cost?

For any charter school, a new expense must fit into the financial picture. For that reason, Bee Page One has choices to accommodate a variety of budgets. Services start at $4,600, and the range of offerings includes training, setup, first-year licensing and ongoing support. One popular option is a live, virtual, two-day training for up to three participants. On-site training is an additional $2,000, and subscription and license fees do apply. The first-year licensing fee of $3,600 gives customers unlimited access to the help desk for ongoing support, plus permission to use Bee Page One’s systems and methods with free updates, a subscription to Review Shield and monthly reporting for up to two projects.

Once trained, participants will have a solid foundation on which to build and improve their reputations. They will know how to create content that shows them in the best light – and how to make it more visible than anonymous attacks. They will see the potential for great reviews in their existing, happy clients. They will know how to coordinate all their online platforms to achieve a cohesive message about their brand.

Most importantly, they will have the skills – and the support — to reclaim their reputations from keyboard commenters. You have not only the right, but the duty, to ensure people looking at you or your school online get the right idea about who you are and what you have to offer.

Charter schools are unique entities, with both a private and public component. As such, they need a reputation management strategy that is also different – and tailored to their specific needs and challenges. Bee Page One already has improved over 1,900 reputations and of satisfied hundreds of customers.

Invest in your future. Contact Bee Page One today and discover how School Reputation Control can make all the difference for your charter school.

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