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Saturday, April 29, 2017

Four Things Every Publisher Must See

I used to say there were 3 things publishers look for: project, market, and person (author).

Those things haven't changed.

But, in addition to a compelling project and a strong market, there are really two important things that publishers need to see from authors.

1. PROJECT

A publisher is looking for a book with a unique and compelling concept. The best books serve readers by presenting a timeless truth with a vibrant fresh angle. When publishers read these proposals, they say, "Hmmm...I haven't heard it put quite this way before."

2. MARKET

An author needs to demonstrate that there is an audience with a felt need for this book. This book meets readers' felt needs, offering valuable takeaway. These readers can't not buy this book.

3. PERSON: COMMUNICATOR WHO IS BUILDING A PLATFORM

Author is building a solid platform and is already reaching audiences.

This might be reflected in social media numbers. It might mean the writer is reaching thousands of individuals annually as a speaker. He or she might have a wildly popular podcast or is a growing an audience on youtube. She might have a popular column in an online magazine.

Although there is no magic formula, the author does need to be reaching readers.4. PERSON: COMMUNICATOR WHO WRITES WELL

Could missing one of these four be a deal breaker for a publisher? Unfortunately, yes. In fact, absolutely. While a publisher will occasionally take a chance on a brilliant writer with very little platform, that happens infrequently.

If your proposal has all four of these elements, it will be hard for a publisher to say no.

If your proposal lacks one or more of these, it will be hard for a publisher to say yes.

*Download FREE RESOURCES that will help your book proposal be as strong as it can be!