Car electronics are a huge opportunity, and they take up more than 200,000 of the 2.4 million square feet of space at the 2016 International CES, the big tech trade show in Las Vegas this week.

Qualcomm also announced automotive versions of its Snapdragon 820 processor. In a demo, a simulated car with the processor was able to identify when a driver looked away from the windshield and therefore appeared to be distracted.

“The entire industry is changing,” said Steve Mollenkopf, CEO of Qualcomm, at the press event. “Ten years ago, we weren’t even here. Now every company is using this technology.”

Qualcomm also talked about its Snapdragon 212 Smart Home reference platform, as well as platforms for robots, drones, and wearables.