Fizzback’s feedback system helps Phones 4u

Fizzback’s customer feedback system has been deployed across Phones 4u’s 450 UK stores, and will deal with more than one million texts per year for the retailer.

Phones 4u’s director of marketing, Jim Slater, said: ‘Fizzback provides us with vital insight into the mood of the customer base and how our stores are driving satisfaction and advocacy. We view it as an essential component of our customer management strategy.’

He added: ‘We know our customers are talking – the mobile phone is an important and emotive part of their lives – we just want an appropriate way of joining in that conversation to ensure we shape our processes around their needs.’