The Importance of User Interface Design

It is important for any web designer to design functional sites that can easily generate interest and online traffic among the internet users. The user interface design of your site plays an vital role in bringing high volume web traffic to it. Therefore, web designers should give due importance to the user interface of the site which is being designed by them.
In the present era, there is an explosive growth in the e-commerce with billions of dollars worth of sales taking place each year. Today, thousands of businesses are completely dependent on the internet for their success.

Internet has emerged as an one-stop source of entertainment, information, social interaction and commerce.

For success in any online business, an user friendly website is a must as it will provide enhanced user experience to the online visitors. Any site that is too complex and difficult will definitely push away online traffic. The use of effective and simple user interface design will be of immense help in achieving the objectives of a website. A good user interface not only increases the site usability but also leads to the smooth completion of any task at hand thereby making everything enjoyable and flexible as per the requirements of users.

Aside from this, the typography also plays a significant role in enhancing the usability of a website. Actually typography forms 93 % of all website components and needs special attention from web designers. The textual content has a great role to play in making any website appealing to the online visitors and therefore it should be optimized for readability, convenience and graphic balance.

The interactivity of a website can be enhanced by using the tools like online chat, responders, email, sending e-brochures about products or services. You will definitely need the services of a professional web designing firm to achieve world class results.

Even if any website has amazing graphics with all the bells and whistles, it will definitely fail to generate considerable online traffic and provide enhanced user experience to the visitors in the absence of proper functionality. Websites like Facebook and LinkedIn are good examples of sites that generate high volume traffic mainly due to the enhanced user experience. Therefore, if you are interested in generating high volume traffic on your website, you should ensure that your website is user friendly and easy to navigate.

Goran Paunovic has spent the better part of his career helping companies focus their branding and marketing messages, and giving voice to their corporate identities through design and user interface and experience (UX/UI). Goran founded the full-service graphic and interactive design agency ArtVersion, in 1999. Since then ArtVersion has provided numerous clients, including Fortune 500 companies, with web-design, UI/UX, multimedia, corporate identity, and marketing services.