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And many of them come out with all kinds of unethical (black hat) SEO techniques
that can put you into trouble later. The worst is, your website itself can get
banned from the search engines forever.

So how do we keep away from these SEO scams? This article purports to recognize
such SEO experts who are only interested in doing a shoddy job part away with
your money.

SEO Scams and How to Avoid Them.

Uneducated customers usually expect instant and unrealistic results when it
comes to SEO. The main reason is, some so-called SEO optimizers who promise sky
high results that just not possible. When it comes to SEO, you should always do
your research before you hand over any money. This applies to every aspect of
your business as do most SEO related techniques. It is always important to keep
in mind that your SEO work is no more or less than another business expense. You
should never fork over money until you have done your research and ensured that
you will be provided with a quality product.

When it comes to getting search engine traffic, you do not have much choice.
You can use pay per click ads, or submit your site to the search engines and
hope you get a good ranking. Instead of hiring some overpriced company who know
nothing about optimizing your site, you should keep control of your site and
save money by doing the SEO yourself.

When you do your own SEO as you will be the most interested person in the
world in the performance of your website! A decent software like SEO Elite can
help you with this rather than handing over your money to someone else.

Another great resource is to find a site that you would like to post your ads
and pay them for a static link. These links are very powerful because they will
increase your Google page rank since they are permanent. They are dually useful
because you know where the traffic is coming from and you know that you are
getting traffic from a site that is related to your own. A software like PR Maximizer can also help
you with this.

Now let's see the good attributes of a trusted SEO firm who won't rip you off or
mislead you. The first thing you will notice is that they won't tell you what
you want to hear! They tell you reality exactly as it is.

Legitimate companies wont try to hide anything if a company's WHOIS information
looks suspicious, then buyer beware. Any legit SEO specialist or company will
give you more for nothing than they make you pay for, to show that they're
serious and they can deliver on their promises.

There's no shortage of SEO firms that promise to get your site to that
number one position in the rankings. The biggest problem is that all of these
scam search engine marketing companies use recycled information (the same
information anyone can get from the web). Worse, many of them use outdated
information, or information that's just plain wrong. There are too many
inexperienced people out there trying to make a buck, without having any
knowledge.

The truth is that no one can guarantee the number one position they can try to
get your site there, but its rare for anyone to even be able to guarantee you
the top 10 nowadays. In many cases you have just as much chance of getting
yourself into a top 10 position as any of these companies do. Any person or
company that guarantees you a number position is just out to take your money:
beware of these people! They're out there and you might not even realize what
you're dealing with at first, as they do a good job of pretending to be
knowledgeable about SEO.

Not only do you have to be careful of the unscrupulous companies doing SEO, but
you also you need to be careful of some of the companies trying to sell you SEO
tools. Apart from being a waste of your money, some tools can actually damage to
your site's rankings. There's plenty of software that is honestly helpful but
there are still problem cases, especially with search engine submission
software. Many search engines and directories wont accept a site that is
submitted through one of these programs.

One good such software is SEO Elite. It
won't mislead you. It will work in tandem with your manual SEO plan and that's
the way to go about it.

If you do outsource search engine marketing, make sure you find a real,
specialized search engine marketing firm to do the work for you. You need to be
certain that you're using a trustworthy firm with a first-rate track record --
check them out and see who they're working with currently. Knowing something
about the subject helps you to ask questions and make the right decision.

As it is often said, SEO is something that you do it yourself.

Do-it-yourself marketing is still the best way, if you can put in the time and
effort to complete it. It can be time consuming in the beginning, and if you
don't have the two or so hours a week it takes then you should consider hiring
someone to do it for you. Search engines are a great way of finding out more
about SEO learn as much as you can before you get started and you'll do much
better than the people who didn't bother.

Hope this article on SEO scams helped you not fall into the hands con artists.
You will find many more useful articles on SEO around this site. Feel free to
browse them too.