Samsung and the British Museum renew digital partnership

The British Museum and Samsung have announced a further five-year partnership, building on the existing success of the Samsung Digital Discovery Centre (SDDC) launched in 2009.

The Centre was created in 2009 to provide a state-of-the-art technological hub for children and young people to learn about and interact with the Museum’s collection.

The Museum has been able to offer more Augmented Reality learning than any other UK museum, offering a range of different styles of AR mobile activities for phones and tablets.

Neil MacGregor, Director of the British Museum, said: “The Museum is delighted to continue our long-standing partnership with Samsung. Samsung’s world-leading technology enables us to be at the forefront of digital education, with a programme that is enhanced year on year. Families and schoolchildren of all ages have found these superb digital tools irresistible, and for us they have become indispensable in opening up and encouraging active engagement with our vast and varied collection.”

Andy Griffiths, Managing Director, Samsung UK & Ireland, said: “Samsung is thrilled that the partnership with the British Museum will be continued. This exciting partnership, as part of our wider Digital Classroom initiative, inspires young people to unlock their learning potential through the use of technology. The British Museum has been at the forefront of innovating digital learning and we are excited to see where the future will take us. “