The move is noteworthy as well because this is the first real business news from Durant since signing with Roc Nation Sports in June. Durant, the 17th highest paid athlete in the world according to Forbes, brings in $14 million annually from endorsements (most of which comes from Nike).

Durant, and baseball’s $300 million dollar man Robinson Cano, will be key for Jay Z’s new side hustle. If he is going to turn this into a lucrative endeavor, and not just MCHG fodder, he will have to succeed with those 2 slam dunks. Both will be looking for new deals in different fields, as Cano is looking to sign his next deal in the uncapped MLB, and Durant will be looking at new endorsements in the near future as his seven-year, $60 million Nike deal expires in 2014. If Hov can raise their value, it would be a sign that he can actually do the job as well as he thinks, and could increase his clientele, and if he somehow fails, Roc Nation Sports could go the way of J Hotels (remember that? yeah me neither).

Even more than what happens with Durant, I want to see what happens with Cano. If Jay can get him that 10 yr/300+ million dollar contract he’s rumored to be asking for, then Jay will be official and the floodgates of people running to Jay will fully open.

If Cano get’s that contract just shows how stupid baseball is, I mean you don’t see how bad the Hamilton and Pujols deals are looking. Anytime to pay this dude that is not gonna be making it to the playoffs trust me. Yankees are better off without this dude and he’s good but he’s not on the level A-rod was on,Cano don’t deserve this contract at all.

Roc Nation has Skyler and Victor Cruz too. If Jay or whoever Jay hires to negotiate deals for his clients can negotiate top dollar (which I think can be done based on name alone) he should do fairly well. Kevin Durant is their biggest name by far though so hopefully Jay and his team have some top endorsements in the works for him.