Illustrated advertisement to visualize the unique softness of the shoe. The goal of this advertising campaign is to attract potential customers on an emotional base with fresh colors and minimal text. The sky evokes a feeling of infinite freedom and relaxing lightness.

Photostock ‘Obama Brown’ by joyashoes.com

The new Joya wordmark is a swinging handwriting in royal blue. Its shape and color stand for the values of the product: joy of living, wellbeing and vitality.