The data centers across the globe are facing challenges to ensure the optimum utilization of various resources. A data center requires reliable and secure operations for tracking and managing of assets such as servers, routers, tape media, and related IT assets. With manual tracking and management of these assets no longer a feasible option, Radio Frequency Identification (RFID) technology automates data center assets management. Data center RFID helps in the reduction of human efforts and resources, which can be allocated for more vital tasks. There is also a less probability of errors in data center operations such as location, identification, and tracking of these assets. RFID data center technology for asset tracking is gaining interest in different sectors and users which have need to efficiently manage their data center.

This report spans the overall structure of the data center RFID market and provides premium insights that can help software vendors, service providers, equipment manufacturers, third-party providers, and managed service providers to identify the RFID needs and requirements. The report discusses the strategies and insights of the key vendors in the industry and also provides an in-depth study of driving forces, restrains, opportunities, and challenges for the data center RFID market. The report also analyzes the global adoption, growth trends, and future growth potentials across different geographical regions.

The global data center RFID market report is segmented on the basis of solutions, services, end users, verticals, and regions. On the basis of solutions it includes tags, readers, antennas, software, and hardware; and by services that includes integration and professional services. The verticals have been segmented into telecom and IT, BFSI, transport and logistics, retail, government and public, media and entertainment, and others.

Figure 1 Research DesignFigure 2 Breakdown of Primary Interviews: By Company Type, Designation, and RegionFigure 3 Market Size Estimation Methodology: Bottom-Up ApproachFigure 4 Market Size Estimation Methodology: Top-Down ApproachFigure 5 Data TriangulationFigure 6 The Evolution of Data Center RFIDFigure 7 The Top Segments in 2015: Data Center RFID MarketFigure 8 Government and Public, Media and Entertainment Verticals are Expected to Grow With the Highest CAGR During the Forecast Period, 2015-2020Figure 9 Data Centre RFID Market is Expected to Grow at A High Rate During the Forecast Period of 2015- 2020Figure 10 North America Will Hold the Largest Market Share in the Year 2015Figure 11 Other Hardware and Software is Expected to Grow at the Highest CAGR Among All the Solution TypesFigure 12 APAC is Expected to Register the Highest CAGR Among All the Regions in the Data Center RFID MarketFigure 13 MEA Market to Enter Growth Phase By 2020Figure 14 Market: By Solution TypeFigure 15 Market: By Service TypeFigure 16 Market: By Data Center TypeFigure 17 Market: By VerticalFigure 18 Market: By RegionFigure 19 Value Chain Analysis: Major Value Addition is Done During Design and Development, and Testing PhaseFigure 20 Porters Five Forces Analysis: Data Center RFID MarketFigure 21 The Solutions Market for Data Center RFID is Dominated By Tags in the Forecast Period of 2015 to 2020Figure 22 Market Share By Service TypeFigure 23 Large Data Centers are Expected to Register the Highest CAGR During the Forecast PeriodFigure 24 Government and Public Vertical is Expected to Be the Fastest Growing VerticalFigure 25 North America is Expected to Hold the Largest Market Share While Asia-Pacific Will Grow at the Highest CAGRFigure 26 North America is Projected to Dominate the Data Center RFID MarketFigure 27 Companies Adopted New Product Launches as the Key Growth Strategy Over the Period of 20122015Figure 28 Global Market, Product Portfolio ComparisonFigure 29 Battle for Market Share: New Product Launches is the Key StrategyFigure 30 Zebra Technologies Shows Increase in the Revenue Between 2012 - 2014Figure 31 Market Evaluation Framework: New Product Launches Have Fuelled Growth and Innovation in 2013 and 2014Figure 32 Geographic Revenue Mix of Top Market PlayersFigure 33 International Business Machine Corporation: Company SnapshotFigure 34 SWOT Analysis : International Business Machine CorporationFigure 35 Zebra Technologies: Company SnapshotFigure 36 SWOT Analysis: Zebra TechnologiesFigure 37 Hewlett-Packard Company SnapshotFigure 38 SWOT Analysis: HPFigure 39 SWOT Analysis: GAO RFIDFigure 40 Avery Dennison: Company Snapshot

The global data center RFID market has been broadly classified based on types of solutions that include tags, readers, antennas, software, and other hardware; and services such as integration services and professional services. The solutions market is estimated to have the larger share of the global market in 2015. However, the services market is expected to grow at the highest Compound Annual Growth Rate (CAGR) in the forecast year of 2015 to 2020, owing to factors such as high technological advancements and requirements of various kinds of post and pre sales services.

The data center RFID market to grow from $391.4 Million in 2015 to $1,890.5 Million by 2020, at a Compound Annual Growth Rate (CAGR) of 37.0% during the forecast period 20152020. The North American market currently holds the largest market share of 34.88%, while Asia-Pacific is estimated to hold the largest market share of 28.62% by 2020, growing at the highest CAGR of 41.0% during the forecast period, among all other regions.

The data center RFID market is further segmented on the basis of data center types into mid-size data centers, enterprises, and large-sized data centers; various industry verticals that include telecom and IT, BFSI, government and public, transportation and logistics, retail, media and entertainment and others. Currently, the market is experiencing the emergence of various new solutions and services providers that compete with other established solutions and services providers.

A number of factors, including the increasing number of data centers and requirements for improved inventory and assets management, are driving the growth of the global data center RFID market. The growth drivers of the market includes reduction of costs and long widen tasks by eliminating manual checks of servers and other data center assets, increased efficiency and productivity, and decreased human efforts. The major players in this market include IBM (US), RF Code (US), Zebra Technologies (US), HP (US), GAO RFID (Canada), Omni-ID (US), Alien Technology (US), Avery Dennison (US), Invengo Information Technology (China), and Impinj (US).

New product launches, partnerships, collaborations, agreements, and acquisitions are the key strategies adopted by the major players to enhance their position in the global data center RFID market. Moreover, new entrants are adopting these strategies by forming partner network channels with the leading organizations to enhance their offerings. This approach of collaborating with big vendors and having strategic partnerships allows them to become more competitive.

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