BART Regional Center Branding by Science Agency

Russian studio Science Agency created this smart corporate identity and collateral for BART Regional Center, a company attracting foreign investments for the funding of development projects in the US.

“The company’s target audience are business people from the rapidly developing countries, such as China, India, South America, Africa, and Russia. These are people who make fortune in a growing and therefore often unstable economy and realize the importance of investment in a more secure financial system. For them, investment through a Regional Center is a way of managing their capital. However, the main aim is to provide grounds for labor migration to America.”