Shelby loose on the interwebs

Menu

Order and Openness

Brexit and Trump are forcing the US and Britain to re-think their political groupings because those phenomena don’t fit nicely into the red-state blue-state model, at least the way it has been used for the last few decades.

But this tinkering is goodness and understanding how attitudes toward disciplining children, family structure, national security, etc. map to the larger groupings clearly helps make sense of the motivational landscape.

I especially like the 3-part model Eric refers to from a consultancy that does “values consulting” (it’s a thing!) — the model identifies Pioneers, Settlers, and Prospectors as key demographic types (click on the embedded picture above — and read the “Pat Dade..” graf in Eric’s article for more detail).

It explains to me how a second generation Parkistani business-owner from a nice suburb of London — who on the surface based on ethnic and geo and class markers might not look like a Brexiter — could still vote for Brexit based on a cluster of values around finances, safety and patriarchy.