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Welcome to the BSA Brand Center!

If you have not previously registered for an account, please do so by clicking on the registration link below. To fully utilize the capabilities of the BSA Brand Center, you must be logged in every time you use the tool. This will allow you to customize and download "Dynamic Templates" for your specific marketing needs. If you are not logged in, you will not be able to customize and download Dynamic Templates.

Chartered Organization Relationships and New Unit Development

Chartered organizations are the backbone of Scouting. There has never been a more important time for all of us to engage with current and potential chartered organizations, and there has never been a better time to engage potential community and religious organizations in conversations about Scouting. The resources on this page will help you tell the Scouting story in your community.

The BSA National Service Center is dedicated to supporting you with the tools, resources, and expertise you need. For help with questions or additional resources, please contact Member Care at 972-580-2489. Click here to download the Annual Unit Charter Agreement.

Chartered Organizations

Civic, faith-based, and educational organizations operate Scouting units to deliver the programs to their youth members, as well as the community at large.

New Unit Sales Kits: Strengthening Youth Through Scouting

These brochures are specifically designed to give an overview of the different Scouting programs along with special information for potential chartered organizations. We have created multiple brochures that include a general overview piece along with specific ones for Cub Scouting, Boy Scouting and Venturing.

Unit Performance

Commissioners

Commissioners are district and council leaders who help Scout units succeed. They coach and consult with adult leaders of Cub Scout packs, Boy Scout troops, and Venturing crews. Commissioners help maintain the standards of the Boy Scouts of America.

Videos for Parents: Faith in Scouting

Proof: How Scouting Does Work

Working with the Cradle of The Liberty Council and funded by the John Templeton Foundation, the team at Tufts University surveyed nearly 1,800 Cub Scouts and nearly 400 non-Scouts to better understand character development of Scouts.

Recruiting and Relationships Resources

Learn about “Troop 491: the Adventures of the Muddy Lions,” a powerful new film that councils throughout the country have used to help with membership recruitment and new-unit development in urban and inner-city areas.