Caitlin Burns: "Many people look at Vin Diesel and see the well-muscled action star of The Fast and the Furious; the high-speed, high-testosterone thrill ride that dominates box office figures with adrenaline fueled car chases."

Jeff Gomez: "[...] if you’ve got a big story to tell, and if you need to tell it to a huge number of people, there is a new set of rules to consider if you’re going to maximize the potential for success" ...

[Special Note: This text is drawn from Jeff Gomez’s keynote speech at the StoryWorld 2012 conference.]

The New York–based Starlight Runner specializes in what's called "transmedia," or branching fiction into other media platforms. If it's a videogame franchise, for instance, the process could involve taking the game's world and preparing it for expansion into novels, comic books, TV series, movies, etc...

[A great read for anyone wanting to know more about creating Transmedia Bibles.]

Until recently, the goal of developing franchises was usually monetization through repurposing, whereas the concept of transmedia storytelling focuses primarily on the (more costly) expansion of the story itself.

"The wrestling business needs to stop being insecure about what it is and concentrate on creating an escapist world of entertainment with characters that have a strong constitution and behave in a logical fashion in the context of the reality of the story presented." [Advice we could all learn from ...]

Ethan Anderton: "Now that Disney has added Lucasfilm and the Star Wars universe to their arsenal of established intellectual property (in addition to Pixar, Marvel and Pirates of the Caribbean), now might be a good time to review which well-known film franchises belong to what studio" ...

"Today, let’s take a little detour [from the release of Titanic 3D] and talk about their other Most Successful Film of All Time, Avatar. Or perhaps more accurately, its two upcoming sequels, theme park, novel, comic book, TV and animated spin-offs. Sounds like there might be an awful lot of Avatar coming our way over the next five years or so."

So, what is transmedia storytelling? Gomez defines it as the vanguard process of conveying messages, themes or storylines to a mass audience through the artful and well-planned use of multiple-media platforms.

[Jeff Gomez is a thought leader in the world of Transmedia Storytelling and this is one of the best articles I've seen on his approach]

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