Facts & Stats

Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.

Source: Seeking Alpha

According to a study made this summer in CEE region by Linea Directa Communications, a direct marketing and call centre company, companies with small marketing budgets dominate in terms of study participants, budgets undering 250.000 € being reported especially in Hungary (89,4%), Russia (88,6%) and Romania (85,4%).

Source: I-Newswire.com

The biggest budgets, above 1.000.000€ are meet in small percentages in Czech (5,4%), Slovakia (4,9%), Poland (4,5%) and Slovenia (4,3%).

Source: I-Newswire.com

In 2009 the biggest cuts in marketing budgets are made in Russia (28,6%) and Romania (22,7%), companies reducing budgets up to 30%. Similar budgets as in 2008 are in big percentages in Hungary (44,4%), Slovenia (43,9%) and Poland (43,4%).

Source: I-Newswire.com

On the other hand, there are also companies investing in marketing communications, countries such as Russia (19,6%), Poland (19,2%) or Slovenia (16,2%).

Source: I-Newswire.com

In Czech is the biggest percentage of companies outsourcing direct marketing activities (74,4%), followed by Poland (61,5%) and Romania (36,5).

Source: I-Newswire.com

On the over hand, 84,8% of companies are not outsourcing in Hungary, 74,6% in Slovakia, 68,6% in Slovenia and 46,7% in Russia.

Source: I-Newswire.com

44% expect a budget decrease between 1% – 25% • Only 6% expect a budget increase of more than 25%.

Source: ultra-internet-income.com

23% expect a budget increase between 1%-24% • 47% of those budgets which were decreased was due to the economic climate.

Source: ultra-internet-income.com

SMEs are spending a 180% greater proportion of their budgets on blogging/social media and 36% greater on SEO than businesses with 50 employees or more.

Overall, the B-to-B industry saw a 2.2% decline in revenues as growth in revenues from live events, online and data products offset declines in magazine revenues.

Source: Trade Show Executive

Revenues from U.S. B-to-B media company trade shows grew 4.3% last year, although the Fourth Quarter was less encouraging with an 18.5% decline over Q4 2007.

Source: American Business Media

98% (of in-house agencies) have US production facilities, with a few companies maintaining offshore facilities.

Source: Marketing Charts

Search marketing spending will grow by 14.9% in 2009 to $12.3 billion.

Source: e-Marketer

85% of marketers will be reducing their use of traditional marketing vehicles.

Source: Marketing Profs

Spending for outsourced custom publishing was $5.5 billion in 2007. The segment had a 16.5% average annual growth rate from 2002-to-2007. An 11% average annual growth rate is projected for 2008 through 2012, with spending reaching $9.2 billion in 2012.

Video advertising spending will rise by 45% in 2009 to reach $850 million.

Source: e-marketer

Video advertising spending will rise by 45% in 2009 to reach $850 million.

Source: e-Marketer

Whether the market continues to fluctuate or falls into a recession, 75% of marketers expect the impact of the economic crisis will extend through 2009 and into 2010.

Source: Marketing Profs

Video, social networks, widgets, and other media is expected to grow from $1.2 billion to $1.4 billion between 2009-2010, which is a 20 percent increase from 2008.

Source: Jack Meyers Media Business Report Forecast

Online advertising, which includes display, search, video, and other categories, is expected to tally $25.4 billion in spending in 2009 and $29.1 billion in 2010.

Source: Jack Meyers Media Business Report Forecast, May 2009

60% of all marketers said they would be increasing their online budgets.

Source: Marketing Profs

Due to the economic crisis, 65% of marketers are expecting negative effects on marketing overall.

Source: Marketing Profs

68.3% marketers cited e-mail marketing as the top tactic they plan to spend the most on in 2009.

Source: BtoB Magazine, January 2009

U.S. companies spend $550 billion on retail marketing, 25% of which is spent on media advertising.

Source: Brandweek

66.5% of marketers will increase their online spending in 2009.

Source: BtoB Magazine, January 2009

The majority (52%) of marketers are already making changes to plans and budgets as a result of the economic crisis.

Source: Marketing Profs

Advertising revenue from direct mail is expected to plunge 39%, from $49.7 billion in annual spending in 2008 to $29.8 billion, by the end of 2013.

Source: DM News

Procurement and supply management professionals earned 6.8% more in 2008 over 2007, or an average annual salary of US$98,117 including base salaries and bonuses. The median salary, however, was slightly lower at about US$84,000.

Source: Procurement Asia

Marketers will spend a total of $143.11 billion on advertising across television, newspapers, magazines, internet and radio in 2009.

Source: TNS Media Intelligence

This year, marketers will spend a total of $3.1 billion on branded entertainment.

Source: Promotion Marketing Association

Marketers will spend a total of $9.0 billion on event marketing in 2009.

Source: Promotion Marketing Association

Direct marketing remains the largest outlay for marketers, with a total of $173.2 billion to be spent in 2009.

Source: Promo Marketing Association

Mobile marketing spend is on the rise, with $878 million to be spent in this area in 2009.

Source: Promotion Marketing Association

In 2009, marketers will spend a total of $14.9 billion on sponsorship.

Source: Promotion Marketing Association

Couponing will account for $6.6 billion of marketing dollars in 2009.

Source: Promotion Marketing Association

More than a quarter of marketers surveyed said from half to all of their marketing is done via digital channels, and nearly 40% foresee that in 12 months from half to all their marketing will be done via digital channels.

Source: Marketing Charts

53 percent of respondents did not have designated teams or account managers in place to deal with key suppliers.

Source: Supply & Demand Chain Executive

Fifty-seven percent of respondents in the same survey acknowledged that the time they spent on supplier relationship management was insufficient, 47 percent had not trained staff in relationship management skills.

Source: Supply & Demand Chain Executive

In a recent survey, nine out of 10 respondents said supplier relationship management would grow in importance, but a significant number of procurement functions were ill-equipped to manage it effectively.

Source: Supply & Demand Chain Executive

Media such as TV and print accounted for 56.5% of top marketers' U.S. advertising spending in 2008, down from 57.2% in 2007. The rest of spending came from unmeasured fields, including direct marketing and promotion.

Source: Ad Age

The 2.7% spending decline calculated by Ad Age for the 100 LNA reflects a drop of 3.8% in measured media, tempered by a 1.2% decline in unmeasured disciplines. (

Source: Ad Age

Procter & Gamble Co. remained the nation's largest advertiser, though their estimated total U.S. advertising spending fell 6.6% to $4.8 billion.

Source: Ad Age

The top 100 U.S. advertisers cut advertising spending by 2.7% last year, only the fourth spending drop since 1956. Last year's slide compared with declines of 0.4% in 1970, 3.9% in 1991 and 1.3% in 2001, all recession years.

Source: Ad Age

Overall, more than 84% plan to include social media into their email programs in the coming year, and 38% will add SMS.

Source: Haymarket Media

To ensure emails are welcomed, 27% of marketers surveyed plan to incorporate behavioural marketing for the first time and and 26% will use surveys to gather customer data.

Source: Haymarket Media

Out of the respondents surveyed, 20% said they will struggle with timely and relevant content in 2010.

Source: Haymarket Media

The biggest challenge for 37% of marketers in 2010 will be ‘inbox clutter' with Forrester Research estimating consumers will receive more than 9,000 email marketing messages a year by 2014.

Source: Haymarket Media

Over half of respondents said increasing customer loyalty was a top priority and 51% want to drive incremental revenue with their email program.

Source: Haymarket Media

Four out of ten marketers reported that their email budgets in 2010 would increase but 47% said their budgets would stay the same.

Source: Haymarket Media

Email marketing services provider Silverpop surveyed 300 email marketers in November and found 36% of them didn't think the recession would end anytime soon, although only a fifth thought the economy wouldn't improve before the fourth quarter of 2010.

Source: Haymarket Media

Nearly 90% of marketers surveyed said they still feel the affects of the recession and 75% said the recession has hurt their business.

Source: Haymarket Media

Another 20% of the budget will go outside the organization to agencies, consultancies and other social marketing service providers.

Source: MarketingShepra LLC

The human factor will account for nearly 60% of social marketing expenditures next year including staff salaries for blogging, content development, social monitoring, etc.

Source: MarketingShepra LLC

The IAOP expects that outsourcing practices in 2010 will continue to be impacted by increased need for environmental awareness and social responsibility.

Source: Decision News Media SAS

The IAOP predicts that Central and South America will take market share away from Asia-Pacific and that this increased competition between countries will lead drive differentiation.

Source: Decision News Media SAS

The economic recovery will result in the resumption of delayed outsourcing deals and increased hiring but uncertainty remains and this could drive M&A, according to the IAOP which has listed 10 trends to watch in 2010.

Source: Decision News Media SAS

More than half in manufacturing and travel in leisure said the same, while 43 percent of those in education in health care will pay more.

Source: Microsoft

55 percent of software and tech companies plan to spend more selling itself on social networks as well as 54 percent of business and consumer service companies.

Source: Microsoft

Of the companies surveyed, 79 percent in the retail and e-commerce industry and 76 percent in media and publishing said they would fatten social marketing budgets in 2010.

Source: Microsoft

In Marketing Sherpa’s latest study they found that social media marketing budgets are taking a massive leap in 2010 while traditional budgets continue to go down.

Source: WordPress

Marketers with budget increases are even more likely to add these to their programs; 89 percent will incorporate social media and 44 percent SMS.

Source: GoSocial.us

Overall, more than eight out of 10 (84 percent) plan to include social media into their email programs in the coming year, and 38 percent will add SMS.

Source: GoSocial.us

Overall, 51 percent of respondents want to drive incremental revenue with their email program; 65 percent of those with larger email budgets says that's that their top goal in 2010.

Source: GoSocial.us

In the coming year, more than half (52%) of email marketers said increasing customer loyalty was a top email marketing goal.

Source: GoSocial.us

Nearly half (40%) of email marketers plan on increasing their budgets for the channel in 2010 and 47 percent said their budgets would stay the same, according to a new survey by Silverpop.

Source: GoSocial.us)

The remaining 23% of their budgets includes PR etc. Inbound Marketing is considered far more effective (for companies of all sizes) when compared to Outbound Marketing.

SMEs are spending a 180% greater proportion of their budgets on blogging/social media and 36% greater on SEO than businesses with 50 employees or more.

Source: ultra-internet-income.com

FACTS & STATS

Inventory management will probably be the biggest challenge facing discretionary-focused retailers for the next few years.

According to a study made this summer in CEE region by Linea Directa Communications, a direct marketing and call centre company, companies with small marketing budgets dominate in terms of study participants, budgets undering 250.000 € being reported especially in Hungary (89,4%), Russia (88,6%) and Romania (85,4%).

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The CMO Council, and its special interest network, the Customer Experience Board will look to extend its current thought leadership development with InfoPrint Solutions Company by taking the baseline learnings specific to customer engagement, retention and loyalty marketing, and consumer mandates for relevant valued communications to better map, define and understand the specific needs and requirements within targeted vertical industries. "What's Critical in the Vertical," addresses the top issues, challenges and strategic priorities influencing marketing decision making, areas of spend, organizational renovation, and performance measurement. The Council is keen to further explore more deeply the forces, factors, shifts and trends impacting marketers by industry, particularly as it relates to strategic marketing challenges and industry issues.

Key verticals to be targeted include insurance, commercial banking, utilities, and communication service providers. All these entities will be brought together to focus in on "What's Critical in the Vertical" and to take intensive look at industry-specific customer engagement opportunities, market velocity, messaging relevance and customer experience.

Drew Panayiotou is responsible for marketing for Best Buy in the United States, across stores and all marketing channels.

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Simon MacGibbon, SVP Marketing of The Sports Authority, sat down with the CMO Council to detail the go-to-market process that ultimately drives traffic into stores across the country.

Florence Ho, Senior Director of Loyalty and Direct Marketing, Wyndham Hotels Group In the final Competitive Gain in the Demand Chain video, Florence Ho talks about how the dialogue between customer and brand drives demand and creates long-term relationships.