The best part, besides the potential for sushi donut holes, is that there’s no guilt in eating several dozen of these donuts. They’re vegan, formed in a donut mold without frying, and topped appropriately.

A Krispy Kreme donut-glazing machine… It’s not just for inducing drool anymore. The steady stream of sugar-goo was recently rigged to form a scannable bar code.

A three-minute video of the process was created, to not only hypnotize the donut-lover, but to be used as a pricing barcode. On December 12th, bring the video to a participating Krispy Kreme, and receive a free dozen donuts when you buy the first dozen.