There has been a huge shift in the purchasing behaviour of consumers. Most of them are going online to shop and to compare products before they make a purchase decision. Ecommerce portals are going social as peer recommendation too is becoming equally important. Let us analyse this new trend – Social Media and Ecommerce

This report, has been created on the social interaction data of around 100 ecommerce Indian brands comprising of about 1.5 million mentions from September to December 2012, using BoxMyTalk as the social monitoring and analytic platform. The social data across Twitter, Facebook, Google+, Tumblr and 20 major consumer sites has been monitored and analyzed on various important social metrics to assemble this report. The primary objective is to bring out a comprehensive and insightful social media report on ecommerce industry in India.