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Jason had the privilege of speaking with Shannon Langrand of Langrand agency, based out of Houston, TX. They discussed the process of how Langrand took the risk to their narrow niche specifically in the healthcare industry. Shannon shares how they crafted their team around that expertise and the importance of building a team model that reflects the…

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Jason Blumer chats with Joe Rinaldi, founder of That Was Clutch, on this episode of the Businessology Show. Joe brings to to the table a creative take on business development and avoiding the one-size-fits-all approach with his clients. He shares how beginning the process with general principles, but then allowing the nuance of each unique owner an…

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Jason Blumer welcomes Dan Englander of Sales Schema onto the Businessology Show. Dan shares his background and experiences as a salesman. Jason and Dan then discuss the difference between sales and marketing, which are most often thought of as being the same. Dan also provides some tips for lead generation in your market that you can implement no m…

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On this Businessology episode, Jason Blumer had the opportunity to talk with Jen Dary about what it looks like to coach clients through this economic disruption. Jen is the founder of Plucky, a leadership coaching and consulting firm based out of Berkley, CA. She shared with Jason her own personal transition and reframing her of goals through this …

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Jason Blumer chats with Andrew Verboncouer on this episode of Businessology. Andrew founded Headway with his brother and another partner, which creates solutions for their clients using design strategies and intuitive thinking. Andrew explains the benefits of working with clients side-by-side and challenges with determining the capacity of a team.…

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Meghan Phillips of Honey joins Jason Blumer on this episode of the Businessology Show. Meghan and Jason talk about niching, designing internal processes and creating a tapestry with your team. Both Meghan and Jason are featured in Adam Davidson's new book, "The Passion Economy." Come see Adam, Meghan and Jason at SXSW in Austin, TX!…

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Jason Blumer is honored to have Adam Davidson as a guest for this latest episode of the Businessology Show. Adam Davidson has just launched his book call the "The Passion Economy" and talks with Jason about why he wanted to write this book and what we can learn from evolving into a passion economy. We usually tend to only look at the negatives when…

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On this episode of the Businessology Show, Jason Blumer reconnects with co-creater, Dan Mall! Dan is also the founder and director of SuperFriendly, which is a teaching agency. Meaning they help in-house design teams create systems to make a better design product. Dan gives Jason details on how this type of agency runs and the benefits of being a t…

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Ben Aston joins Jason Blumer for this 95th episode of the Businessology Show. They discuss project management specifically for digital agencies and the benefits of having this position in the team. Providing structure for engagements, driving the timeline for projects and maintaining the overall view of the deliverable to the client are just some o…

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Jason Blumer talks with Ryan Berman about courage and what does that really mean. Ryan shares his experience with discovering courage and how you can tap into your own. Their discussion is deep, but will offer great tips for you to take your fear and dare we say befriend it. Plus Ryan shares his equation for what courage is made up of and why it ta…

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Emily Cohen is a brutally honest consultant and talks with Jason Blumer about her design consulting experience and her new book, "Brutally Honest, No-bullshit business strategies to evolve your creative business." Emily shares her opinions on when to hire a project manager and the importance of building relationships with your clients.…

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Prentice Howe explains challenger brands and why he decided to focus on this specific market. Jason Blumer and Prentice then discuss the pros and cons with working in a narrow market and the type of impact it can make to a small environment. As well as discuss what it means to be a part of an internal team rather than a contracted agency working wi…

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Matt Faulk takes us back to the basics of branding. Branding helps us connect with each other, which in turn creates the culture around us. Hear as Matt walks us through his journey to building a top branding agency. How qualities and values matter when you are building relationships with clients and the people around you.…

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In this episode, Jason Blumer sits down with Josh Barrett and Gabe Levine to discuss how agencies and other creative business can "do business right" from the very start with foundational agreements. They cover several kinds of agreements in this show, including: -Partnerships and mergers -Employee agreements -Contractor agreements They also cover …

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Andy Budd brings years of knowledge and experience to his interview. Hear from Andy on the changing shape of the agency world and how it has evolved during his career. Andy will also share why the clients he serves and his greatest competition are one and the same. The market has shifted over the years and Andy describes why this has been great for…

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Todd Hartley's interview will make you want to shoot a video (or ten) before you even finish this episode. Learn why Todd is so passionate about using video to help companies tell their stories. Also hear from Todd about the Netflix Economy and what that has to do with your sales, which platforms work best for showcasing your videos, his favorite e…

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David C. Baker is the expert's expert. In this episode, he challenges our thinking about what it really takes to become great agency owners. David walks us through the relationships between pattern matching, intelligence, and positioning. He helps us think through the question of how much we should be getting paid as well as the problem of caring m…

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Anthony Armendariz has grown his company from a freelance model to a team of over 20 people. In this episode he shares his thoughts on: -Maintaining culture through rapid growth -How your growth may need to become more intentional once you have a team -The importance of not burning any bridges with any clients or team members -How Funsize has been …

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Listen to Steve Gordon of The Unstoppable CEO share how podcasting is unique in its ability to help your leads trust you. Steve also shares his own difficult early lessons that made him care so much about sales and marketing and why selling in a marketing-based business will be less effective using methods that are most often used with product-base…

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Jason Pontius and Tonya Moyle have YEARS of experience serving colleges and universities with web services, branding, strategy, consulting, and more. In this episode, hear how they started serving a niche, how they understand their value, the impact of travel on their team and revenue, what they provide as a deliverable, and their view of offering …

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John D. Saunders is passionate about digital marketing and helping businesses make the most of their online presence. Listen for ideas, tips, tricks, and loads of wisdom about: -SEO and how it's changed -Repurposing Content and catering to YOUR preferences and style -The value of long form content -The 80/20 rule for social media sharing -Taking a …

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Hear how Anna Wolf, CEO of SuperScript Marketing, has been growing her company. She shares: - How she chose her niche - Why finding valuable team members is a challenge, but worth pursuing - How she knows her value to her market - How she and her team created their own "Playbook," a unique resource that helps clients know if their content marketing…

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In this episode, hear from Proportion Design partner, Blake Goodwin. Blake shares how Proportion, a branding agency, runs their business. Blake shares his thoughts on: -when it’s necessary to lean on a contact -how long a typical project lasts for Proportion -how Proportion Design determines if a client will be a right fit (or not!) -the internal t…

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In episode 80, Jason Blumer and his guest, Jeremiah Smith of Simple Tiger, cover areas related to SEO and beyond, including: - How SEO relates to inbound marketing - The value of SEO to clients - The importance of permission marketing - Why he decided to choose one service (SEO) and commit to being excellent in that one area - How Simple Tiger educ…

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In Episode 79, Jason Blumer speaks with Chris Vogel. Chris defines his company as a one man agency. He explains the difference between his model and a freelancing model. Chris is a picture of intentionality in business. He can articulate each decision he has made. Learn about Chris' love of process and his Instruction Maps, why he intends to remain…

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Mike Lieberman shares with us how companies need to adjust their marketing strategy today, even compared to the strategies of just a few years ago. He also explains the relationship between sales and marketing and what it REALLY means to the customer. Mike shares the meaning behind his title (Chief Revenue Scientist), the model his agency uses to s…

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In this episode, Jason Blumer is honored to speak with Joe Erwin of Erwin Creates and Endeavor. Joe shares the story of how he co-founded Erwin Penland and lessons learned throughout his career. Joe shares a few items from his list of what to do and what not to do as you grow your agency, including one item that actually made BOTH lists. From Joe's…

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Hear Kade Wilcox tell the story, and lessons learned, of how he grew Primitive Social from a 2 person team to a 30+ person, multi-million dollar company in 6 years. Kade shares his thoughts on the value of a strong team, how he found and chose a partner, the impact hiring quickly has had on the company and culture, the challenge of finding people w…

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Design Extensions is an 18 year old company that has grown each year. Hear Jay Owen describe how that growth happened, and how he knew to implement intentional changes so that growth could continue. Jason and Jay also discuss what is great but also difficult about growing a company. They focus on topics like culture, hiring, business structure, the…

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Jason Blumer and Keith Shields discuss a number of topics including: how Designli is able to build custom apps with fixed pricing why customer education is so important from the beginning of the relationship Designli's modular approach the two types of clients Designli serves why Keith believes the freelance model breaks down quickly why hiring the…

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Marc Avila and Lysa Miller share their knowledge in the areas of: -staying on the same page as partners -why they chose to significantly prune their client base and the effect that had on their bottom line -responding to growth and growing in a sustainable way -why they focused on building a stronger leadership team over sales when they hit a growt…

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Mickey Mellen shares how he and his partner, Ali Green, started their agency and how they work as partners. He also shares the role of risk in their decisions, why they have chosen to keep their team at its current size, and how they hire. Also hear Mickey's passion for the design community and why he began hosting meetups in the Atlanta area to bu…

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Dan Rundle is the CEO of Worthwhile, a 20+ year old software development agency. In this episode, Jason Blumer and Dan cover a number of topics including: -Why Worthwhile eliminated several types of service to focus on software development three years ago -The challenges of developing software (scoping projects, meeting objectives, etc.) -How Worth…

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Adam shares his story of freelancer to leader of a team at Image Conscious Studios. Topics included in this episode: -How Adam's relationship with design has changed -How Adam, as the owner, works with the Project Manager at ICS -Why finding the right cultural fit in new team members matters at ICS -How the creative team at ICS works with clients…

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Ashleigh Ferran, TJ Cichecki, and Abe Garcia share key learning around becoming partners and the challenges of building authentic brands. They address several topics including: - how they decided to become partners - the work they did to start their partnership out right, including discussing how it would end - why merging companies isn't an automa…

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Timeshare CMO is a data-driven digital marketing consultancy based in San Francisco. Melinda Byerley helps us understand the value of balancing the data and adding a personal touch through data interpretation and a genuine love for Timeshare's clients. Listen to hear why the "so what" matters when you share data with clients so that you can avoid w…

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GuavaBox began like many agencies, with strong roots in web design. It didn't take long for Gray MacKenzie and his partner to realize they wanted to go all in with the inbound philosophy and begin partnering with Hubspot, which led to more leads and closing more deals. In this episode hear how GuavaBox developed their own internal process/project m…

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Hear Thom Vest of Studio Seven Consulting share his ideas on a number of topics including: -how his company uses experiences to mobilize influencers for brands -why deciding on a golden purpose at the beginning of a project is critical -who makes up a dream team at Studio Seven Consulting -the role of analytics in building a successful campaign -wh…

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Agency Labs is like a swiss army knife for agencies, providing just the right tool at the right time. By finding a major pain point in the design and agency world (and solving it), they found that they can serve agencies of any size with their technology and development needs, helping them to get off the production roller coaster. In this episode, …

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Raven and Finch helps companies build brands with music and sound, sometimes working directly with clients and sometimes consulting with other branding agencies. Some of the topics discussed in this episode: -Profile and profit projects -The role of digital and technology in musical composition -Helping companies clarify what they hope to achieve w…

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Rob and Gavin share their journey as leaders individually and as CEOs of Artifact Group. Having recently celebrated thriller company’s tenth anniversary, we discuss how growing to a 60 team member company has required adjustments to their strategies. We also discuss: -What kind of work is so important that even clients can’t interrupt it -How they …

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Coming from the digital web side of an agency, Luke Summerfield learned that there are a lot of problems in how agencies deliver web deliverables to their clients. After some extensive research, Luke discovered that delivering websites is often unprofitable for an agency. He began to explore how this service could be delivered more profitably, and …

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We glean huge amounts of information from Mlicki's 15 years of experience in his agency (that has been around for 44 years!). We dive into how Rattleback made decisions around their positioning, and how trying to nail your positioning is always a moving target. We discuss why he chose to focus on a professional services niche, which led to many oth…

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We asked Maria Rapetskaya some great questions about serving narrowly: - why would you narrowly define your services? - is their fear in saying no to a broader range of services? - does narrowly defined services mean you are paid like an expert? - how did you start out working with such large clients? Maria was also brave enough to share her histor…

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We discuss 2 key problems a lot of agency owners face: (1.) they don't understand their financial metrics ('Agency Math'), and (2.) the agency owner is too entrenched in the day to day operations of the agency. AMI helps agencies solve these problems. Here are some key ways to build a better agency: - agency owners must move into their client's sal…

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In this episode, we discuss Kevin Hoffman's view on the Freelancer vs. the Agency. Which one should you be? Both? Neither? The Experienced Freelancer (aka independent design consultants) can do what agencies do because their network is so deep, and their overhead is so low. Those working in a design business on their own can build amazing teams, an…

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In this episode, we discuss: - whether you should specialize in target markets, or strategic services - what integrated marketing actually is - creating services by trial and error - delivering a full brand experience for a client - how to chose what services you offer, and what to say no to - performing up front persona discovery to develop a bran…

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In this episode, we cover agency growth questions like: - What is an agency? - What hinders an agency from growing? - Should agencies consider merging or selling? - Should agencies sell out to Facebook, Google, and IBM?By The Businessology Show

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We talk about how to move out of freelancing, watching project and financial trends so you'll know when to hire, the value of migrating to a CRM to monitor your sales funnels, and moving revenue from project-based to retainer-based. The last half of the podcast was about a pricing ideal Tim discovered called Golden Mean Pricing. This pricing is the…

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In the last half of the podcast, Jason and Brad talk through what it means to truly build culture through intense change in an agency. Brad talks through the creative way they have developed their core values to balance each other, and the three key components any good list of core values has. Other topics discussed are: - delegating as you grow yo…