Community and public

About the Environmental Choice New Zealand eco-label

This page provides information on the Environmental Choice New Zealand eco-label which is owned by the New Zealand Government.

Purpose of the eco-label

The Environmental Choice New Zealand eco-label is designed to assist private, corporate and government buyers identify sustainable products and services. Use of the eco-label is voluntary. The number of companies and products licensed to use the eco-label has steadily increased over the last decade. Around 2000 products and services are currently eligible to carry the eco-label.

Our role

The Ministry for the Environment holds Environmental Choice New Zealand trademarks for use of the eco-label on certain types of products. It maintains a deed with the New Zealand Ecolabelling Trust to manage the eco-label on behalf of the New Zealand Government. The scheme is funded through licence fees.