This SI is integration of several technologies by SmartPaper.fi; and part of these technologies I implemented at mass market in 2008-2012 to Russia: (1) for 35 million families’ utility & telecom bills, letters, printed at pre-finished forms/self-mailers, also with 2D-codes (2) for production of primary schools textbooks’ flexible covers (3 mln. new books p.A.) (3) for integration of NFC-cards/stickers into home-deliverable letters/self-mailers.
I stopped it in 2012 due to legal issues in Russia: privacy doesn’t work for personal data processing - for the core of SmartPaper.fi technology for ’digitizing paper’ products.

Open Access to scientific research & education materials; Open Knowledge principles: Copyright fair use exemptions

SI Origin

I started SI step-by-step, by re-selling of print&finishing equipment from EU, for implementations of different cutting-edge technologies for personalized documents printing, including books-to become-personalized (on-demand printed). Implementing of new business models/ new types of personalized printed documents showed several societal improvements, Orwell-state-independent, for secure societal inclusion of people: e.g. for transparency of electronic elections (https://www.youtube.com/watch?v=2Q4FZCAxMtE); for time & costs saving by pensioners (home-delivered social fare cards); for corporation-abuse-free bank statements (http://smartpaper.fi/en/smart-paper-products-and-services/business-forms/types-and-samples/business-and-government-letters-customers/).
I constructed in mind an integrated product (DUAL book) for societal inclusion & engagement of people; by benefits of a new model of access to digital services: from each digital (Learning) action - by clicking at co-owned book.

Political - DUALbooks enable Open Access, Opening Knowledge, Opening Data via consumers engagement, that might be considered out-of-influence/out-of-interest of political parties agenda by some politicians. So, involvement of NGO, like Open Knowledge Finland, for OA advocacy - might be a success factor. Libraries in Finland strive to improve: ’Library for Citizens – The Way Forward’ for Public Libraries 2016–2020; and the new Library Act https://bit.ly/2JPeLEG

Social - Finland is world’s most literate country; world biggest in coffee consuming per capita. It might be a success factor to combine places of consuming books & coffee - and making all the world books accessible from DUALbook cafe. So, word-of-mouth could help to diffuse technology from a first trial of Espresso Book Machine at Big Helsinki Area/Helmet: discussions for a trial are under way with three biggest Helmet public libraries. Perhaps the Finland biggest library to be opened in 2019 could be the viable prospect.

Ethical - A lot of hype about Facebook & Google abuse of consumer attention by ads social media technologies; AI threats for replacing job places by robots. Incentives for replacement of time spent yet at abusing social media practices - by courses, effective for qualify for a new job - could be helpful to offer DUALbooks as a source for free & high quality professional re-education courses for people, whose jobs to-be-soon lost. Discussions with best practices (mobile) Learning & Educational companies are under way, like with Funzi.

Sources

Primary - NGO Open Knowledge Finland/OKFI* is interested in enabling new business models/cases/practices for Open Access, MyData, Opening Public Data. OKFI has resources to support building business such cases - e.g. DUALbooks. I belong to activists of OKFI, e.g. to leverage OKFI MOOC ’GDPR for citizens rights’ for competitive advantages of DUALbooks: MOOC showed (including official confirmation from a public social service KELA*) that PAPER communication is more secure than G2C emails - and thus GDPR-conform. It may be used as a level for offering DUALbooks tool for a public services portal Suomi.fi: for building Hybrid Mail services at the base of my startup’s/SmartPaper.fi technology. DUALbooks are printed at the same printers as Hybrid Mail letters, thus doubling revenues of this Project. *https://twitter.com/SmartPaperVB/status/1003736782104653824

Secondary - International cooperation with technological companies (digital printing innovators, like Hunkeler AG, Switzerland; 3M, Germany; Folien Fisher AG, Switzerland; UpCode, Finland) can help in technology support of DUALbooks, because its elements are provided from these (more then 10 years cooperation with) my international partners.

Tertiary - (1) Finnish atmosphere for innovations helps to steadily improve my implementing innovations aptitudes: e.g. by regular meetings in Innovation House Finland, Espoo/IHF -with successful startups CEOs - like mentors for my development of innovative abilities. My second office is situated in IHF, so I often drink coffee and participate Open Space events of IHF there, where successful people meet. My NGO OKFI is situated in another startups hub: Maria 01, Helsinki - also a place for regular innovation culture boosting events. (2) My EU-funded Master’s course in ’International Entrepreneurship’ / SmartUp* is the great tool for improving my entrepreneurial skills from intuitive to structured, scientifically approved. (3) Innovations projects ’data-for-society’, like SITRA IHAN** Project ’human-driven and fair data economy’ might help in assessing viability of DUALbooks *https://www.unimib.it/didattica/master-universitari/master-aa201718/smartup-international-master-entrepreneurship **https://www.sitra.fi/en/projects/ihan-proof-concept-pilots/#what-is-it-about