NVIDIA Introduces Industry-Changing, Highly Integrated GPU

Apple is the latest company to recognize the massively parallel processing power of NVIDIA GPUs for more than just graphics. Now that all new MacBooks will feature the GeForce 9400M GPU, Apple and NVIDIA have empowered a new generation of creative users.

The new NVIDIA GeForce 9400M delivers 5x the performance in one-half the space of integrated graphics, making it ideal for thin and light notebooks.

With the new GeForce 9400M, MacBook users can now enjoy a rewarding gaming experience with popular games like Call of Duty 4. The game doesn’t perform well or look right on Centrino 2-based notebooks with integrated graphics.

FOR IMMEDIATE RELEASE

SANTA CLARA, CA—OCTOBER 15, 2008—Demand for better visual computing performance continues to grow as more and more applications tap the massively parallel processing power of the graphics processing unit (GPU) for more than just graphics. As gamers, video enthusiasts, designers, and now creative professionals require optimized PC solutions, the NVIDIA® GeForce® 9400M GPU brings a 5x performance increase over integrated core-logic to today’s sleek notebook designs.

“Today marks a flashpoint for users around the world,” said Jeff Fisher, senior vice president, GPU business at NVIDIA. “With this new GPU, NVIDIA is able to expand its market footprint from gamers and design professionals to the creative generation of users, as well as firmly establish us at the heart of the fastest growing PC market—the notebook PC.”

NVIDIA also announced today that Apple has adopted this revolutionary new GPU for its incredible new Apple MacBook, MacBook Pro, and MacBook Air. Apple and NVIDIA have worked together to harness the massive parallel processing power of NVIDIA GPUs to deliver a rich visual experience for consumers on the go.

“The NVIDIA GeForce 9400M architecture delivers an ideal combination of visual computing horsepower and energy efficiency in a single, highly-integrated package that we're using to bring a whole new level of graphics performance to our MacBook users,” said David Moody, Apple's vice president of Worldwide Mac Product Marketing.

About the NVIDIA GeForce 9400M GPU:

The NVIDIA GeForce 9400M is a single chip, high performance, highly integrated design that is ideal for notebooks and smaller computing devices. It features 16 parallel processing cores that deliver a whopping 54 GFLOPs of processing power, making it the most powerful integrated GPU on the market today. It also delivers up to 5x faster graphics performance than Intel Centrino 2*, and long-lasting battery power, allowing consumers to watch a complete, full-length HD movie on a single charge.

For more information on the NVIDIA GeForce 9400M GPU, please visit the company website at www.nvidia.com.

About NVIDIA
NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce graphics products, the professional design and visualization market with its Quadro® graphics products, and the high-performance computing market with its Tesla™ computing solutions products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.

Certain statements in this press release including, but not limited to, statements as to: the benefits, impact, performance and capabilities of NVIDIA GeForce 9400M GPUs; and users' preferences and demands are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: unexpected loss of performance of our products or technologies when integrated into notebooks; our reliance on third parties to manufacture, assemble and test our products; design, manufacturing or software defects; changes in consumer preferences and demands; the impact of technological development and competition; consumer adoption of competitor's products; as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended July 27, 2008. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

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Copyright® 2008 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, Quadro, GeForce, Tesla, and CUDA are trademarks and/or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.