More selected projects

Eti Burçak & WWF - TV commercial

For Eti Burçak (the Turkish Nabisco) and the World Wildlife Fund I directed a commercial to create awareness for farmers to not over-irrigate their land. Because of lack of knowledge and a technical disadvantage a lot of Turkish farmes lost parts of their crops.

The commercial tried to direct them to a website (with an impossible URL) where they could learn more about the proper way to irrigate their land.

Since the commercial was to be broadcast before the harvesting season, it could only be done digitally. We built a small wheat field in a green screen studio and the majority of the elements came together in post production. Below you'll find a shot by shot breakdown.

Storyboard

Another peek behind the curtains: the original storyboard. (drawn by Yavuz Öztürk)