Creative skills

Design brings it together

Working alongside my local trusted partners, I am able to provide all the creative skills you may need to effectively market your business online.

Websites

I started in business building websites over 20 years ago. The types of website I design today are goal driven marketing tools that promote businesses or organisations. Your website should be at the heart of your digital marketing campaign, driving leads and sales. It’s the hub that all other online marketing activity will point visitors towards. It’s important to bring together great design, smooth functionality and engaging content to ensure your visitors have an exceptional user experience.

I work closely with both my creative and web development partners to bring a website to market within the allotted timescale. My partners are located in Bournemouth/Poole with real people that will come to meetings and talk through options with you, nothing is outsourced offshore.

Content

Concept & creation

Great content is the lifeblood of digital marketing and quality is of paramount importance.

A great deal of content can be produced in house, regardless of the size of your business and I believe this to be highly beneficial. No one will know your business, or write about it with passion, like you (or your staff).

However, there are times when you need a helping hand because the content requirements are too complex or time consuming. For instance, writing copy for a website can leave clients with writer’s block or they can feel overwhelmed or time limited. I recognise this and provide a service that can help out with that. Ad copy and ad creative is also an area that benefits from an expert touch. There may also be technical obstacles that need to be overcome, like producing video or taking high quality images.

I can manage all of this for you.

Content help includes

Website copywriting

Photography & video production

Infographic production

Web page layout

eBook creation

Blog training

Social media training

Online ad creation (all channels)

Email newsletters; creation and delivery

Additional creative, such as graphic design, to support all of the above.

Brands – beyond online

Having a strong brand is important and it’s essential that your branding across all channels is consistent both online and offline. I work in close association with an experienced graphic design agency that has created brands for all types and sizes of company. Branding is more than creating a logo. A good brand will make your business stand out from the crowd and reflect your businesses ethos.

Online/Offline connection

Any disconnection between online and offline marketing strategies can mean that opportunities are missed. The connection must be made at every level in a business with everyone buying in to the joint process. The one area we can help with is to provide a creative service that unifies and supports both online and offline marketing campaigns.