Archive for September, 2014

I heard this again today, and it ruffled my feathers, like it has many times before. People say, "I have a website" that’s enough! A Website is NOT a Marketing Strategy!

Having a website really means nothing in today's world. YOU MUST HAVE A WEBSITE. It's non-negotiable. But, that's not a strategy. That's not a plan. That's not where you stop. Today, having a website is like a business card was in the 90''s. But, unlike business cards, a website meets and greets a higher volume of your prospects and has an opportunity to sell you like no other.

PRACTICE WHAT YOU PREACHI didn't start my business with the intent to be a marketing hypocrite, but as I reflect on the last two years of my business I realized I might have an issue. The issue isn't that I didn't HAVE a marketing strategy and plan. I had and executed a plan quite well for the first 12-18 months. As I got clients and business, like most business owners, I got busy. And, somewhere along the line I stopped following my own strategy entirely. This is not uncommon in small or large business.

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Client Testimonials

I had the pleasure of working with Karen on the DriveTime Rewards customer loyalty program. She combines a deep knowledge of her customers to engage them in various and unique ways. I continue to use her techniques as the example of the RIGHT way to market a program and create true loyalty.

I worked with Karen to re-position DriveTime within a particularly challenging marketplace. Karen’s deep knowledge of her brand coupled with her creative director sensibilities proved invaluable. Karen has a wide breadth of experience ranging from print, to broadcast and web

Karen Loomis is a talented marketing professional. She was able to help create the DriveTime brand and carry it through multiple platforms and markets for a consistent effect throughout the company.

Yolanda M,
DriveTime

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As the head of our marketing department Karen was able to create an image for a used car company that was admired by customers, employees and anyone we did business with. She was an asset to our organization and will be an asset to yours.

Noreen S,
DriveTime

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Karen’s work on brand development, creative direction, strategy and creation will not disappoint you. Using her creative and graphic design skills, she executed at a high level on all marketing and advertising materials.

Jon E,
DriveTime

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No Moss Brands brings your brand's story to life through powerful branding and creative strategy designed to MOVE your customers emotionally while increasing your competitive advantage in the marketplace.