“Combining public awareness about back-to-school safety with the high visibility of police enforcement serves as a reminder for all motorists to slow down and drive with care in school zones,” said Satvir Tkachuk, vice-president responsible for corporate communications with MPI.

Tkachuk says the goal is to ensure that all students can safely walk or cycle to school and home without risk of being injured in a motor vehicle collision.

Last year, 124 different school locations were monitored by participating police agencies. Photo radar speed enforcement in school zones is not a part of the partnership initiative.