After that pick a web page that you would like to share with your followers (like a post from your blog or some cool website), and shorten the URL inside your bit.iy account.

Tweet a message describing that page and containing the bit.ly link.

Wait at least a couple of hours and count the total number of clicks.

For those not familiar with bit.ly, it’s a popular URL shortener, which helps cut any ridiculously long links down to a manageable Twitter size. After you create a shortened bit.ly link, you can log back in anytime and check how many clicks it has received. You can use this bit-ly information to gauge the popularity of your tweets and help guide your Twitter content strategy. For example, if a certain link has an unusually high click-through rate, your followers are clearly more interested in that topic!

This trick definitely comes in handy when you post a link to an external site, where you don’t have access to any analytics information… And when you link back to your own website, it’s a great complement to our Newfangled CMS and Google Analytics tracking tools.