When in the ‘50s and ‘60s Elvis Priesley, Frank Sinatra and illuminated entrepreneurs commissioned their desert retreat villas just few hours away from Los Angeles they didn’t know that they started to build a style-epicenter which strongly contributed to build up the Dreaming California myth.

“A building can be designed to satisfy ‘by the month’ with the regularity of a provider. Or it can give satisfaction in a very different way, ‘by the moment’, the fraction of a second, with the thrill of a lover.” Said famed architect Richard Neutra who built some of the amazing villa in Palm Springs, California.

Courtesy of Modernism Week.

Every year, such vibe comes back to life with the Modernism Week offering a rich program of events spanning across Palm Springs. Guided tours in iconic private homes generally close to the public, vintage psychedelic-themed parties, a mid-century modern film festival and a vintage trailer show.