Financially, can they survive it? If they lose both of their heavy hitters (Lebron is likely already out, and he has probably the most pull of any player. Kobe is done after tonight.) Will they be able to afford it? Will they pull some stunts and try and hype the Howard-Melo matchup? Or will they forgo advertising and hope for the best?

Financially, can they survive it? If they lose both of their heavy hitters (Lebron is likely already out, and he has probably the most pull of any player. Kobe is done after tonight.) Will they be able to afford it? Will they pull some stunts and try and hype the Howard-Melo matchup? Or will they forgo advertising and hope for the best?