Top 10 FREE Influencer Marketing Tools You Should Use In Your Next Campaign

Influencer marketing is growing big, which means it’s not a surprise that there are a lot of tools out there. We should know: we recently published a book featuring more than 100 ways and tools to find influencers. While all of the tools listed there are highly recommended, their pricing makes some of them are also a bit beyond reach for small businesses.

Lucikly, there is a host of free or almost free ways to find and manage influencers that you can start using right away.

While some of these tools have a paid version, they all have a free plan or at least offer a trial during which you can get a lot of data.

NinjaOutreach has a searchable database of over 5 million influencers and 25 million websites, and it also provides an option to search through live social media feeds for influencers that recently wrote about a topic. Type in a keyword and you can find thousands of bloggers and business leads in seconds for your target keywords in any niche. You can filter by tags like bloggers, influencers, and companies. They offer a free trial, and the subscription starts from $69 /month.

The premise of Buzzsumo is simple, but powerful: you input a phrase you want to track and the tools shows the most viral articles and blogs on that topic. The tool is best for finding journalists and bloggers, but you can of course search for social media stars as well. One of the most popular tools among content marketers, with prices starting at an affordable $99/ month.

Mediatoolkit tracks keywords and social media hashtags from 100 million sources, then shows conversations, sentiment and top influencers on a given social media channel, filtered by location and language. The trial version includes up to 50.000 results on unlimited keywords, while the packages start at $57/ month.

Price: Free, $57/ month

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A database of 1 million Instagram influencers, searchable by number of followers, engagement rate, gender, country and language. You can see the gender, age and location break-down of followers, as well as a graph showing the growth of influencers over time. Starting at $99 / month, Moju is well worth exploring for small and mid-sized businesses.

With a database of 2 million Instagram influencers, Heepsy monitors one network, but does the job well. They have advanced filters, including location and topic, and their pricing makes them ideal for smaller companies. The lowest plan costs nothing and includes bio search and access to 2 million followers, and starting from $9/month you can get location search as well.

Hashtagify makes it easy to search for hashtags on Instagram and Twitter, with historical data that goes 5+ years on higher plans. Hashtagify shows you the top influencers that have been posting about the hashtag, and see hashtag performance. The basic plan allows you to analyze up to 50,000 datapoints (tweets, RT, Posts and Interactions) on Twitter and Instagram at a price of $14/month.

Suggests hashtags that connect your posts to a real audience. For example, if you type in beauty, it will suggest related hashtags other people on Instagram have used. This mix of human and machine means the suggestions are both relevant and increase exposure. In addition to finding the best hashtags for your personal use, use the suggestions from Focalmark to find influencers that are using the hashtag by inserting a hashtag in a social media monitoring tool like Mediatoolkit to see the list of top influencers that are using it.

While not a typical influencer finding tool, Crowdfire is great because it helps you post content more easily, at a more appropriate time, and by creating pre-made posts that you can post across channels simultaneously. First it gets to know you – it connects and analyzes all your accounts. Next, it monitors your accounts in real-time and figures exactly how you can grow.

Followerwonk helps you explore and grow your social graph. By digging into your Twitter analytics, it analyzes your followers, where they are located and when they tweet. It also helps you find and connect with new influencers in your niche via Twitter bio search, which can be done by searching for keywords.

Price: You can compare several users for free without signing up. The tool offers free trial and a free plan for 1 user. Paid plans start at $ 29 /mo.

4 Comments

In addition to the list, I recommend using Phlanx Influencer marketing platform. I have been using it since I started working with influencers. I also found opportunities from their collaborations portal.

Great list of influencers! I would definitely be using them for my business. It is very difficult to find social influencer for my marketing business and you have provided me a perfect solution with your post on influencer list of marketing. Loved the blog, keep up the good work!

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Mediatoolkit is a media monitoring tool that tracks relevant mentions of your brand across the web and social media in real time. You can use it to get notified immediately when you are mentioned anywhere online and to discover meaningful insights behind every mention.

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