GDPR, Personal Privacy, and Big Data—Friends or Foes?

Fang Liu,associate professor of applied and computational mathematics and statistics

Big data and analytics have climbed to the top of the corporate agenda with ample reason. They have been transforming the way many companies do business, and have opened new avenues of competitive advantage. There is, however, a potential darker side to the perceived benefits of big data: the effect on personal privacy. Is the General Data Protection Regulation (GDPR) a welcome guiding light to the benefits of big data, or will it strike a fatal blow to the utility of it, in an attempt to protect our privacy? Learn more about GDPR, how it will affect your personal privacy, and what it means for big data and analytics.