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The What We Wear SS19 collection officially marks one year that the contemporary brand presented their debut. Season after season they have managed to cement not only their unique casual style but their name into everyone's mind every men's fashion week. Their show yet again remains one of the most anticipated at LFWM with a packed out ...

Kimye's daughter North's front row seat came with its own handwritten label. I wonder how many times they wrote that label out before North was plonked on the chair ? Lucinda font anyone ?

The red, black, intricately-detailed gothic, mystical and african mask looks had Moroccan motif designs with native American Navaho undertones and patterns. The outfits were perfectly tailored with splashes of exciting and over-stimulating decoration.

Lewis Hamilton's dodgy relaxed quiff caused more of a disturbance than his presence and one couldn't help but wonder why he wore his shades throughout the whole duration of the show - perhaps he was hungover from his recent celebrations on being awarded Sports Man of the year (2014).

There was red glitter sprinkled all along the catwalk. Pinstripes were de rigeur for the men's tailored suits.

Seems as though, this year Riccardo Tisci, who designs for Givenchy wanted a sinister and distinct mesh of devil, sombre delight and red blood. Throughout the show animal screaches and worrying howls from well-positioned, mounted wall speakers blasted the audience's ears. Cowboy boots stomped and crunched the crimson sequined path and as an after-thought I really doubt that I'll be watching 'Child's play' (the film) with Chucky for a long while thanks to Tisci's presentation at Givenchy.