WordPress eCommerce Quick Start

Learn how to sell anything from your WordPress website

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(63 ratings)

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About This Course

Published 5/2016
English

Course Description

This course is for business owners and entrepreneurs who want to start selling online through their own WordPress-powered website. If you’re baffled by eCommerce jargon like payment gateways, merchant accounts, and SSL certificates, this course will provide you with the knowledge you need to make informed decisions about your online business.

Learn the four major types of selling plugins and how to determine which one is right for your website.

Learn how to accept secure online payments.

Learn how to identify the best WordPress theme for your eCommerce website.

Learn the the essential website elements you need in order to build customer trust.

Arm yourself with the knowledge you need to make informed decisions about your online business.

WordPress is the number one tool for building websites. It powers over 25% of all websites globally. And now WordPress is quickly becoming the most popular way to build eCommerce websites.

Business owners and entrepreneurs around the world are using WordPress to build every kind of business imaginable — from traditional product-based eCommerce to digital downloads and membership websites.

Content and Overview

This course is designed for business owners and entrepreneurs who have no prior knowledge of eCommerce. Over the course of 25 lectures you will learn about the core elements required to launch a WordPress-powered eCommerce website.

The course starts by explaining how and why WordPress has evolved from a simple blogging tool to become the most popular platform for eCommerce.

The WordPress marketplace is flooded with eCommerce plugins. This course provides you with the knowledge you need to identify the best plugin for your business. Likewise, the course will help you better understand your design requirements so that you can pick the best WordPress theme for your site.

What is the target audience?

This is a non-technical course for business owners and entrepreneurs who are puzzled by eCommerce jargon. By the end of the course you will be armed with the knowledge you need to make informed decisions about their online business.

The right plugin will transform your WordPress website into an eCommerce powerhouse. But there are hundreds of eCommerce plugins to choose from. Which one is right for your website? This lesson introduces you to the four types of eCommerce plugins.

If you’re selling ebooks, audio files, or any content that can be digitized, you may not need the complexity of a shopping cart plugin. This lesson introduces you to an easier way to sell downloadable content from your website.

Online payments are one of the more confusing aspects of setting up an eCommerce website. In this lesson we’ll explain some of the common online payment system jargon you'll encounter when setting up shop.

This lesson delves further into alternative payment services, sometimes called payment aggregators. We'll look at the two most popular: Stripe and PayPal. Both can fill the role of payment gateway with almost any eCommerce plugin.

Picking a payment processor is one of the most important decisions you'll make when setting up shop online. This lessons walks you through the questions you should ask before making you final decision.

Even after narrowing down your WordPress theme options you may still have hundreds of themes to consider. This lessons introduces you to the key theme features that are essential to the success of your online store.

If you’ve even glanced at the news recently you know that hacking is a huge and pervasive problem. This lesson provides you with a simple recipe for securing your eCommerce website and protecting your customer’s payment data.

Even the most dedicated business owner can’t keep an eye on her site 24 hours a day. This lesson introduces you to site and security monitoring services that will notify you the second something goes wrong.

You know your site is secure because you’ve followed all of the recommendations in this course. But how do your potential customers know they can trust you? This lesson shows you how to build customer trust.

This lesson wraps things up with a recap of what we’ve learned throughout the course and provides you with an interactive checklist you can use to track your progress as you setup your own eCommerce website.

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Instructor Biography

Kirk has been building and designing websites since the beginning of (web) time. He's been using WordPress since the first beta release and has seen the system evolve from a simple blogging tool to a full-featured web content management system (CMS).

As principal of Oxford Media Works Kirk has helped scores of businesses and government agencies build and optimize their online presence.

Kirk created WPApprentice.com as a way of sharing his WordPress experience with the world. Since launching the site over 5,000 people have learned WordPress from his video courses.