Adam is coming to A’dam on Friday the 29th of June

Book signing at MENDO, followed by drinks at Libertine Comptoir de Cuisine

As part of what is becoming a legendary worldwide launch tour, Adam Katz Sinding is coming to Amsterdam to sign his (and our) book This Is Not A F*cking Street Style Book.

Over the last months, cult photographer and influencer Adam Katz Sinding (aka Le21ème) has visited over 20 stores around the world to sign his MENDO-made bestseller book. Now he is finally coming to Amsterdam to celebrate.

During the This Is Not A F*cking Street Style Book’s world tour, Adam crisscrossed the planet to the world’s leading fashion retailers. Adam has landed in Paris, Tel Aviv, Prague, Seoul, Tokyo, Los Angeles, Copenhagen, Luxembourg, Berlin, Sydney, Melbourne, Seattle and many other places to celebrate the launch of his book.

Now that he’s back at MENDO, Adam will be signing the book and will join us for a drink across the street at Libertine Comptoir de Cuisine. If you have already secured yourself a copy, be sure to bring it to MENDO to have it signed! In case you haven’t got a copy yet: now is your time.

Adam will be signing at MENDO (Berenstraat 11, Amsterdam) on the 29th of June, from 17:00-18:00 (CET) after which we will move the party to Libertine Comptoir de Cuisine (across the street, Berenstraat 22) for some food and beverages.

Artwork for limited edition T-shirt by Ruben Ramos for Almost Not Done

Limited edition T-shirt Our friends from Almost Not Done (@almostnotdone) designed a limited edition tour shirt. The print ‘Life and Death’ created by tattoo artist Ruben Ramos, symbolizes the contrast between what’s real and what is fake. The back of the shirt contains the dates and places of the This Is Not A F*cking Book Launch World Tour to date, reminiscent of old-fashioned rock t-shirts, with Adam Katz Sinding as the modern rock star.

Combined with the back with the dates and places of the tour, the shirt is reminiscent of an old-fashioned rock t-shirt in which Adam Katz Sinding is the modern rock star.

The shirt is sold during the event exclusively and only in combination with the book.

Made by MENDO, This Is Not a F*cking Street Style Book brings together Adam Katz Sinding’s most striking images, both on the streets and backstage at more than 20 fashion shows around the globe. With a foreword from Virgil Abloh, the book is a document of the current state of fashion. This Is Not A F*cking Street Style Book is a teNeues I MENDO publication and is now available in both a green, and a grey cover version.