Online Retailer: Facebook Fans May Be Worth More

Online entertainment retailer Play.com has looked into quantifying the advantages that Facebook marketing can offer, with many of the current estimates on the monetary value of fans
being woolly or wildly varying. Now, the retailer has found that Facebook fans could be spending up to 24% more in direct sales than non-fans. For Play.com itself, this equated to around £2
million worth of extra sales in 2011 which can be solely attributed to Facebook fans.