Danube so blue,
so bright and blue,
through vale and field
you flow so calm,
our Vienna greets you,
your silver stream
through all the lands
you merry the heart
with your beautiful shores.

Far from the Black Forest
you hurry to the sea
giving your blessing
to everything.
Eastward you flow,
welcoming your brothers,
A picture of peace
for all time!
Old castles looking
down from high,
greet you smiling
from their steep
and craggy hilltops,
and the mountains’ vistas
mirror in your dancing waves.

The mermaids from the riverbed,
whispering as you flow by,
are heard by everything
under the blue sky above.
The noise of your passing
is a song from old times
and with the brightest sounds
your song leads you ever on.

Stop your tides at Vienna,
it loves you so much!
Whenever you might look
Another Vienna you will find nowhere!
Here pours a full chest
the charms of happy wishes,
and heartfelt German wishes
are flown away on your waters.

You know very well your brother, the Rhine,
on its banks grows a magnificent wine,
there is also, day and night,
the fixed and faithful watch.
But envy him not those heavenly gifts
by you, too, many blessings stream down
and the brave hand protects
our homeland!

Therefore let us be united,
joined brothers, in strong ranks,
happy even in troubled times;
Brave, when danger threatens us,
Home on the Danube beach,
are our hearts bound,
To thee for all time
Good and blood are consecrated!

The boat travels on the waves so softly,
quiet is the night,
love watching only
the sailor whispers in the lover’s ear,
that his heart long ago she owned.
O Heaven, have mercy on the loving couple,
protect them from danger there forever!
Now they pass on in blissful repose,
Boat, sail always on!

Young blood
fresh courage,
O how happy,
it unites laughter!
Love and passion
fills the breast –
it’s the greatest in the world.

Now sing a cheerful and blessed song,
the jubilation as the air permeates
echoed loudly by the heart
and tie a band around us.

Free and faithful in song and deed,
Bring a height to Vienna city
bought it on the new full glory
and conquered with force.

And in conclusion
brings even a greeting
to our love of the beautiful Danube River.
Whatever the day
may bring us,
Loyalty and unity
is to protect us all the time!

In business advertising it’s wise to have a safety net for your sales.

Here’s what happened.

What happens if the elevator cables break?

What does happen…

Thanks to a man named Otis and an axe, we now know.

This is one of the most valuable business persuasion techniques that you can find anywhere. So pay attention!

I’m sure you can imagine the very worst kind of disaster movie of a tower block in flames, people desperately trying to escape almost certain death in the fiery furnace raging above them.

But wait! there’s the elevator, that will get us out of the building faster than anything else… won’t it?

Except those people have forgotten that the winding gear for the lift mechanism is on the roof, which is completely covered in dancing flames devouring the elevator lift gear.

As the terrified escapees huddle in the gondola as it descends, the flames eat through the hoisting cables and suddenly the elevator is free falling.

But as if by magic the fall is arrested the occupants crawl to safety and those movie goers anticipating the fiery plunge of death are left devastated.

Ta Da! introducing the Otis Safety Locking Mechanism which is installed on every lift in the world today.

For good reason.

But Otis wasn’t an instant success, Elisha Otis was a very inventive man, and through several trials and disappointments found himself making elevators and almost broke. He needed good advertising for his business.

Business wasn’t going well.

In 1853 there weren’t many elevators in existence, in fact the ones that did, regularly crashed in a crushing mess just carrying goods, you couldn’t get anyone sane enough to ride in one.

Business and Sales were bad for Otis’s company and in desperation He decided to conduct a dramatic demonstration. So for the world’s fair in 1853 he had himself hoisted on an elevator platform high above the crowd and ordered the rope be cut with an axe.

The crowd gasped and the platform dropped a few inches and then stopped. Strangely, we aren’t told how Otis got himself back down again.

This dramatic demonstration paved the way for the passenger elevator to be accepted by the masses and so changed the skyline across the world.

So, the next time you get in an elevator and you trust that it won’t free fall to the basement and kill you, you can thank Elisha Otis.

This is an example of one of the most powerful business sales lessons you can learn. The power of a dramatic demonstration.

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