You are single on Valentine’s Day – you are not alone!

World-wide, the single person household is growing rapidly in line with economic development and education. The more developed and educated, the higher the proportion of single person households…it is predicted that the lone person household will rise most of all households over the next 25 years and more than half of these households are females. And the reason is simply that people want to live an individualistic lifestyle when they can afford it.

What is Valentine’s Day about ?

If love is an embrace, a kiss, caring and feeling – a fondness or affection, why then has the annual celebration of love – St. Valentine’s Day become a consumer driven machine worth an estimated $18.9 billion USD that leaves even the most reasonable of spendthrifts feeling a little sinful (estimate of figures by About News – that’s huge!)

In the 1850’s Esther A. Howland began mass producing Valentine’s cards in the US, from the 18th century custom of exchanging handmade cards to loved ones on St. Valentine’s Day and it has steadily gained momentum to the excessive holiday it is today that people love to hate and retailers unashamedly relish.

St. Valentine’s Day wasn’t always linked with love, it wasn’t until Chaucer’s Love Birds that the custom of exchanging cards began.