Why technology is the way to reach Latinas

By Michelle Castillo
As more companies reach out to Latinas, one of the top online destinations for millennial women is launching a section that it hopes will resonate with the demographic.

“In our conversations with brands and advertisers, it is almost universally recognized that the Latina market is the fastest-growing market in the U.S., and it has great spending power and influence,” said Anna Fieler, executive vice president of marketing at Popsugar. “It’s a market that all brands want to reach.”
Popsugar officially unveiled PopSugar Latina on Monday, a mobile-first hub for the modern Latina woman. Fieler said it decided to add the section because Latinas represent more than 12 percent of its average unique U.S. site visitors monthly.