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Contest summary

TKProductions is a San Diego based nightlife productions company that is looking to evolve their logo and take the business to the next level.

Target Audience

Our target audience is a very upscale demographic that has access to disposable income from the ages of 21 to 35 years old. We strive to market to the highest quality best looking individual's that like to party and spend money.

What our logo should communicate

Our logo should communicate our goal/target audience. It should be sophisticated yet not to sophisticated that it cannot be understood or recognized.

Additional comments for the designers

Our current logo is very simple and is just TKProductions in zapfino font. It is very simple yet people recognize it. I would like to take the logo to the next level from a sophistication standpoint, but it still needs to be readable and understandable. I would also like to put a higher emphasis on the 'TK' part of the logo with the 'productions' having a less or non existent role in the logo. Attached below is our current logo. Our website is http://www.tkent.com for other reference.

Styles we are interested in:

Abstract Mark

Abstract marks use a single shape or symbol to represent a brand or product. Their genius is their
simplicity as customers recognize abstract logos at a single glance.

Emblem

An emblem uses a shape or picture to literally or metaphorically represent a company or brand.
Generally the organization's name will be included in the emblem.

Letterform Mark

A letterform mark typically uses 1 to 3 letters from the business name to represent the
organization.