2016 Swanepoel Trends Report

$179.95

Now in the 11th annual Swanepoel Trends Report we deliver not only the latest trends, but also delve deeper into uncovering persuasive strategies, providing workable solutions, and identifying companies that are already moving to where the puck is going to be.

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Preface

Many trends analyzed and predictions made over the past 20 years have already occurred while the collapse of the dotcom market and the housing markets caused some shifts to delay. Wider delivery of broadband, explosive growth, ability and usage of mobile communications, and the maturing of the digital generations (Gen X and Y) have pushed the real estate brokerage business to the cusp of significant and fundamental change.

Now in the 11th annual Swanepoel Trends Report we deliver not only the latest trends but now also delve deeper into uncovering persuasive strategies, providing workable solutions, and identifying companies that are already moving to where the puck is going to be.

Remarks: The Foreword of the 2016 Swanepoel Trends Report, and an in-depth Summary will be available here upon release of the report on February 1st, 2016.

Stefan Swanepoel
Author and Editor-in-Chief
December 2015

About the Author

Stefan Swanepoel is widely recognized as the leading visionary on real estate trends and a popular motivational speaker. He has given over 900 talks to more than 750,000 people and has penned 24 books and reports including: The Amazon.com bestseller Real Estate Confronts Reality (1997), the annual Swanepoel TRENDS Report (2006, 07, 08, 09, 10, 11, 12 and 13) and the New York Times, Wall Street Journal and USA Today bestseller Surviving Your Serengeti: 7 Skills to Master Business & Life. He is Editor-in-chief of the annual SP200 the ranking the 200 most powerful people in residential real estate. (The can be viewed online at sp200.com) Swanepoel has served as president of seven companies and two non-profit organizations. His academic accomplishments include a bachelor s in science, a master s in business economics and diplomas in arbitration, mergers and acquisitions, real estate, computer science and marketing. You can connect with Stefan on Twitter (@Swanepoel), LinkedIn (in/Swanepoel) or Facebook (/Swanepoel) or visit swanepoel.com or retrends.com

Stefan Swanepoel was born in the Serengeti (Kenya, Africa) and spent the first 35 years of his life in Kenya, Hong Kong and South Africa. As the son of diplomat, he is well versed in travel and has had first-hand experience in over 30 countries around the world.

His academic accomplishments include a bachelor’s in science, a master’s in business economics, and diplomas in arbitration, mergers & acquisitions, real estate, computer science, and marketing. He has served as CEO of seven companies and two non-profits.

After 1,000,000 words in more than 26 Books, Reports and White papers on the topic of real estate trends, no one knows more, researches more and publishes more on the changes impacting brokers and agents. There is only one report that every year provides you more objective information and more meaningful intelligence than any other source. The next edition is due for release on 2.1.15.

Reserve your copy while you still can as the Swanepoel Trends Report sells out every year.

Topics

Multiple Listing Services

Is Project Upstream and the Broker Public Portal two great strategies to save the real estate broker, or is this simply a waste of millions of dollars with a doubtful outcome? The T3 team analyses the probability, timing and impact these initiatives could have on the real estate business.

Government

Election years are not all created equal and the next one is going to be a big one. With a race for the White House, and some 800 candidates on the ballots, there are many key changes on the political horizon. We look at the most likely outcomes and what the impact could be on the real estate business.

Big Data

Time for brokers and agent to learn how to harness the power of big data. The 2016 Swanepoel Trends Report investigates the immense power of predictive analytics and how it can be optimized in real estate. Some great case studies illustrate different options.

Trending

Technology is constantly evolving, and exciting innovations are announced every week in the news. There is way too much for you to digest, or even consider. Put your mind at ease as the T3 Team reviews the white noise, PR, and advertising to find you the technology that matters most.

Lead Generation

The industry has too many online leads. Every month tens of millions leads float around while the industry, in that same month, barely closely a half a million home sales. With that, some agents are making a killing off of leads. It’s all about lead conversion and having the team to make it happen. The T3 team inspects numerous successful recipes to bring you the secret sauce.

Smart Homes

The future that previously seemed over the horizon has now arrived. In 2015 a rapidly expanding array of devices and applications make homes intelligent beyond our wildest expectations. We look at the best smart home devices and appliances of 2015 and provide REALTORS® with a list of things to know and be on the look out for when talking to consumers.

Independent Contractors

Just when you thought it was safe to go back and sell real estate the same way you always have–maybe its not. Lawsuits, and recently the Uber class-action suit, set the stage for a fierce battle over possible misclassification of independent contractors. Agents, you are not out of the water yet. We will tell you how best to prepare and/or protect yourself.

Global

The largest real estate fund tops $15 billion. Investment companies are building real estate empires in housing, shopping centers, and office parks around the globe. Real estate franchise networks continue to grow on all continents, while real estate portals in each country are also redefining home search. We explain why global is the new local.

Generational Shifts

We have heard a lot about Gen X and Gen Y so we are no going to rehash a dead horse. But did you know that the oldest X’er has turned 50, and that both X and Y generations are moving into leadership positions in real estate with a vengeance? They already impact the real estate workforce. We detail how you should learn to play in this new sharing economy.

Commercial

The commercial side of the real estate industry has approached us and asked if we could start providing quality information to this sector of the industry. The answer: yes we will. A D.A.N.G.E.R. Report for the commercial industry is underway and we are expanding future editions of the annual Swanepoel Trends Report to include a chapter on Commercial Real Estate.

Product Details

Weight

1.4 lbs

Dimensions

11 x 8.4 x 0.5 in

Series:

Swanepoel Trends Report (11th Edition)

Paperback:

160 pages

Released:

February 01, 2016

Publisher:

RealSure, Inc.

ISBN 10:

0991407601

ISBN 13:

978-0991407606

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