Smokey Bear turns 73!

Smokey Bear campaign originated
during WWII to prevent lumber needed for the war effort from burning. Then in
1950 a bear cub was rescued by wildland firefighters from the Capitan Gap Fire
on the Lincoln National Forest. The badly burned bear cub became the living
icon of Smokey Bear.

Smokey Bear’s image is
one of the most recognizable in the world. Having spread the fire prevention
message for 73 years.