Digital Product Strategy

Using a computer, laptop, tablet or smartphone – consumers can do everything from their banking to their grocery shopping without having to leave the house. This demand for digital products and services has seen businesses – large and small – having to adapt, quickly. Any product or service you plan on adding to this booming chasm of convenience must be well-thought out in order to be successful. Cue: a Digital Product Strategy. A Digital Product Strategy is essentially a plan for your digital product or service, and how it fits into your existing business. Given the cost and effort that goes into creating and maintaining an effective digital product (think app, online store…) – it makes sense that that product should align with the overall goals of the business. Any investment of a digital nature should be seen to have an effect on your bottom-line. Compiling a Digital Product Strategy is one of the best measures that one can take in ensuring that this effect is a positive one.

Digital Product Strategy combines…

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Requirements & Objectives

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Research & Testing

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Recommendations

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Roadmaps, Targets & Timelines

… and more

Somebody once said: “The business of business is business.”, and in everyday business, digital tools are fast becoming indispensable. More and more, consumers are ‘taking their lives online’. The internet provides spaces for businesses and their customers to communicate; in a way that is effective, affordable and in real-time. Websites are replacing catalogues, showrooms and even actual shops. Computer screens, tablets and smart-phones are the objects of consumers’ attention – drowning out print-ads, radios and billboards.

So, who needs Digital Product Strategy? All businesses do. Digital Product Strategy does not only apply to those businesses with a digital offering – it is also for those who wish to benefit from everything that digital has to offer. With digital tools fast becoming the predominant medium in many instances, this strategy could then be a detailed plan outlining how your business could manage its digital resources so as to benefit your customers, shareholders, and yourself.

Need a Digital Product Strategy?

Dicover how Spratt Consulting can help you make the most of your digital ideas.