For all of the efforts of record companies to stop mp3 downloads from happening sometimes they can also shoot themselves on the foot. Take for example the new album by megaband U2. The band’s No Line on The Horizon is probably one of the most anticipated albums this year and the buzz for it is just insane but it all it took was Universal Music Australia’s decision to release the album through its website two weeks ago to help proliferate the album through the net like a virus. By the time the company decided to remove the files from its site it was already too late, digital copies of the album are now being spread in various torrent sites.

I don’t think it will affect sales though. It’s too good an album to just settle for a digital copy. My preorder for the limited edition boxed set is already set.