Dave Astor at Editor and Publishertakes note of the new program by webcomics site Keenspot that provides an advertising-driven free print comics supplement to a newspaper in California.

The story touches on two big issues facing newspapers: the high costs of running traditional print comics, and the growing popularity of target supplements as a way of providing content. Keenspot's comics page includes some strips familiar to fans of the site such as Matt Milligan's Lost and Found (pictured) as well as some new offerings developed specifically for the project.

Other comics providers have been rumored to be developing or to have once developed a similar supplement project. Astor's article should draw attention to the project from the bulk of the American newspaper business.