#12 Indianapolis Colts

Value: $1.15 billion
Profit: $63 million

The Colts play in one of NFL’s smallest markets but are among the most valuable teams thanks to a sweetheart stadium deal, passionate fans and regular playoff appearances. The Colts pay just $250,000 a year to rent Lucas Oil Stadium and collect all football revenues and some nonfootball revenues. The team is starting over this year with a new quarterback (Andrew Luck), head coach (Chuck Pagano) and general manager (Ryan Grigson) after a 2–14 season in 2011.