James Allen Rolls Jr. is a 25-year-old internet personality best known for producing Let’s Play content since 2011 on the video-sharing platform YouTube under the username “TheJamesRolls”. Before becoming a Let’s Player, he uploaded content from 2009 to 2010 doing commentary/review type shows for professional wrestling, most notably WWE.

It was after watching popular YouTube Let’s Player “Chuggaaconroy” following the suggestion by his cousin Kyle that James fell in love with the idea of sitting down to play a video game and providing commentary over the current gameplay while sharing previous experiences with the title. In 2010, James attempted the concept of Let’s Playing by playing one of his favorite video game franchises of all-time, Pokémon and the rest, as they say, is history.