3 guidelines for exceptional web design

Some website owners think that the secret to a great website is the aesthetics, but in reality an exceptional website is focused on more than just the appearance. It is also fast, easy to navigate and responsive.

If you want to create an exceptional website, here are three tips to help you.

Make sure the site is user-centric

One of the most important parts of a great website is usability. For instance, if the website looks great, but has slow load times, the majority of users will leave. Your website should also be optimised for mobile, so that users on mobile devices don’t lose out.

If you want to create a user-centric website, you may want to speak to your customer base. According to LinkedIn, a user-centric approach should start with a study of your customer base, so that you can learn more about their needs and desires.

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Simplicity

Your website should also feature a simple design. This doesn’t necessarily mean that you should go for a minimalistic design (although minimalistic designs are very popular), but it does mean that your website should be clear and easy to understand. A cluttered website is difficult to navigate, especially if there isn’t a clear navigation structure, so go for a simple design that users won’t struggle to use.

If you’re not sure where to start, think about the colours. The website should have one or two colours to establish website recognition, but avoid using too many colours, as this can make the page visually confusing. You should also use font sizes that are easy to read, and simple graphics that don’t distract from the text on the page.

Consistency

The final part of an exceptional website is consistency. A website that is consistent throughout is more visually appealing and professional, and it is also more trustworthy as it doesn’t look like a scam site. On the other hand, a website with different designs and styles on each page is more likely to look like an unprofessional, untrustworthy site that users should avoid.

You can create website consistency by creating a clear colour and design scheme that works well on every page, from the homepage to the blog.