The first solution of adChain is the adChain Registry, a smart contract on the Ethereum blockchain which stores domain names accredited as non-fraudulent by ADT holders. ADT holders will access a token-weighted voting mechanism through a user interface to vote on whether a publisher domain is fraudulent or non-fraudulent.

dApps (decentralized applications) utilizing the adChain protocol will enable advertisers and publishers to run campaigns that leverage the power of Ethereum, while maintaining the familiar user experience of legacy tools. These dApps will drive adoption across the thousands of advertisers, publishers and technology providers, in the digital advertising ecosystem.

adChain Key Value Benefits

adChain provides a rich data set of impression events that provides end-to-end transparency for all data in the supply chain