Mae West once said, “If a little is great and a lot is better, then way too much is just about right.” While she was talking about quantity, the sentiment embodies the feeling underlying the trend of premiumization, defined by the Oxford English Dictionary as the process of making a brand or product appeal to […]

When it comes to buying chocolate, consumers have many different varieties and companies from which to choose. After all, chocolate is popular as a commonplace purchase at the checkout counter of a grocery store, and is also often a preferred gift for special occasions. Much like the various kinds of chocolate found on the store […]