"ADAM Software's solutions are a perfect fit with Teradata Applications' Marketing Operations solutions, and their current capabilities and roadmap align exceedingly well with our vision for what true Integrated Marketing Management (IMM) ought to become. ADAM's out-of-the-box support of literally every rich-media file type used in marketing today, plus their application's advanced search, configurable UI, and expansive open architecture ensure an extensible platform that Teradata and its clients can build upon and grow with now and well into the future," said Bob Boehnlein, general manager of IMM/Marketing Operations at Teradata Applications, in a statement.

"For its global reach, category-leading IMM solutions, and talented global sales team, Teradata Applications is the data-driven marketing partner ADAM Software has been looking for to help get our solutions into the hands of yet more marketing operations professionals who need these capabilities. We see great benefit to our customers in partnering with Teradata and look forward to working together to achieve ever better ways to add value to our joint customers' internal marketing processes," said Pieter Casneuf, CEO of ADAM Software, in a statement.