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Mercedes-Benz signs promotional agreement with Live Nation

Mercedes-Benz Canada has signed a multi-year promotional agreement with Live Nation Canada. During the term of the deal, Mercedes will receive brand exposure a various Live Nation musical and performance events nationally. The automaker has also introduced a new service called Mercedes-Benz Star Access, through which Mercedes owners can access a dedicated concierge who will assist with the purchase of tickets. The company has also launched another program called Mercedes-Benz Star Access VIP, via which dealerships nationally will be able to develop special promotions at Live Nation events.

"We believe our customers deserve the best," said Brian Fulton, president and CEO of Mercedes-Benz Canada. "It's what they expect from our vehicles and it's what we strive for in every customer interaction. Through this partnership, we can now facilitate access to the best live events in the country. Live music has the power to move people. We want to be a part of that fun and excitement."