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Tuesday, June 23, 2009

Nike LOVES them some Roger Federer, though you wouldn't know it by the way they dressed him at Wimbledon this year. Anyway...

On June 24 the brand is launching a special Nike Tennis website to commemorate the Swiss' 14 major titles and his attempt at a record-breaking 15th at The All England Club over the coming fortnight. The site includes interactive, historical information on each of his 14 wins.

Fans, especially those infamous Fed fangirls/boys out there, can also leave him personal messages through the site, via Twitter by including #goroger in the tweet, or through Facebook Connect.

I say more power to him....tennis players only have so many years when they can cash in on their fame so any and all endorsements and product repping he can do is his perogative...plus, I actually think his new outfit looks pretty cool. Maybe that's just me.

Speaking of endorsements, has anyone seen the brand new Gillette ad with Roger, Tiger, and Derek Jeter? I just saw it for the first time yesterday…it’s a little more serious than the earlier “Staying Alive” spot, probably because of the different musical selection – it’s “Dream Within a Dream” by Action Action. Anyway you can check out a video of this ad at : http://displacedbrett.wordpress.com/2009/06/23/actionaction-gillette/