WECREATE | KENYA Women’s Entrepreneurial Center of Resources, Education, Access, Training for Economic Empowerment Center is now open in Nairobi ! The WECREATE project is a grand global vision to not only provide female entrepreneurs and women led enterprises tools and opportunities to make their startups booming successes but also provide a physical space that nourishes and supports a local, national and international ecosystem.

This is an open invite to anyone who would want to come and visit the WECREATE | KENYA Center, network and find out more about our programming and work! Women are encouraged to bring their families and friends as well!

It will be a celebration Kenyan culture, cuisine and our outstanding entrepreneurial community. We will also be having some showcases from entrepreneurs, come ready to shop! We have a play area for the kids too.

During the Global Entrepreneurship Summit in July, President Obama announced the development of the WECREATE Women’s Entrepreneurship Center, in partnership with Caterpillar, Inc., Caterpillar Foundation, Startup Cup, and the African Women’s Entrepreneurship Program (AWEP), Kenya chapter. The brand-new Women’s Entrepreneurial Centers of Resources, Education, Access, and Training for Economic Empowerment (WECREATE)|Kenya Center is preparing for a soft opening during Global Entrepreneurship Week (GEW), November 16-20. The Center will provide women with tailored, experience-based education and resources to support their specific needs in starting, scaling, and growing businesses.

WECREATE | KENYA will launch its first programs during the 2015 GEW. Doors will be open to all female entrepreneurs who would like to participate in capacity-building programing and events at the center. Initial events include the following:

Tuesday, November 17, 2015

2:30 p.m. – 4:30 p.m. | Workshop: Visualizing Your Way to a Better Startup – An interactive learning session with Sean Griffin about how to incorporate visual thinking into your business design, business model, and life for optimal creativity and insight.Open to the Media

2:00 p.m. – 4:00 p.m. | Mentor Certification – An invitation-only program aimed at expanding entrepreneurial mentorship & the Build-A-Business Workshop, a mentor-driven program designed to visually guide entrepreneurs and aimed at expanding business ideas, teaching business model design and identifying solutions that accelerate revenue growth.

Thursday, November 19, 2015

10:00 a.m. – 12:00 p.m. | Pitch-O-Rama (Pitch Competition) – A program designed to provide a platform to showcase business models and gain invaluable feedback to take businesses to the “next level” where the winners are awarded prizes. Open to the Media

Friday, November 20, 2015

Open House – 10:00am – 4:30pm | The Open House event includes a showcase from various entrepreneurs, banks, insurance, and investment firms; a cultural show; an agricultural stand; food stands; and a family fun day. The program will celebrate female entrepreneurs and will allow the general public to learn more about the programs available at the center. Open to the Media

There is no question about it. It’s an exciting time to be an entrepreneur wherever you live in the world. There is more attention being given to entrepreneurialism as a viable career path and way to innovate than at any other time in history. We are at the beginning of a full-blown entrepreneurial renaissance.

Organizations and programs that support new technology companies to launch and gain access to the tools, resources, and capital that accelerate building scalable, high growth businesses are being introduced on a daily basis.

Startup programs like Startup Weekend, Lean Startup Machine, TechStars, and YCombinator are highly successful at filtering large numbers of technology companies with mentoring and funding designed to test their business models in an effort to grow big, fast.

Let’s face it, you are hard pressed to go a full day without being fed a news story about a technology company that has raised their first and second multi-million-dollar investment or the latest IPO making the founders into millionaires and billionaires. Very exciting times indeed. At least for those that are able to turn their startup into piles of cash.

Over Promoting Unrealistic Behavior

There is a little known fact behind every startup story that puts a newly funded company on a pedestal, and very few people are talking about it. What is this little know bit of information?

Only 2% of all startups are funded by angels, accelerators, or venture capitalists. Let’s state this in a different way so that it will fully sink in. Only 2% of all startups have a business model, experienced team, connections, and scalability, usually technology based, to raise money from investors.

Funding is for the elite. More and more the funding is going to ivy league college graduates and teams that have a proven track record of generating huge returns for investors.

This means that 98% of all entrepreneurs and startups are not gaining access to the tools, resources, and financing opportunities that will give their new company the opportunity to grow.

It’s Not Always a Technology World

It is time to think different about what it means to be an entrepreneur. The myth is that you have to be a rock star and grow a technology company to be the next Facebook or Google. This does not reflect the true reality of what it means to be an entrepreneur. Entrepreneurialism is a lifestyle, a mindset, a way to live a life with greater purpose and meaning. If we are to overcome the economic challenges we face as a world we need to focus more energy on supporting the 98% of entrepreneurs who are starting new companies.

The challenge is that the 98% do not meet the capitalistic nature of our economy today. That is to say, that they do not have a company that can grow big fast and generate handsome returns for investors. No wonder so many have so much anger towards Wall Street.

The World Needs Small Businesses

The entrepreneurial reality of the 98% is that they are low-tech or no-tech companies, have done little or no planning, are made up of unproven teams, have little to no experience starting a company, and are not graduates of ivy league universities. In addition these companies only require a few thousand dollars to start generating revenue and will only grow 2 – 20 jobs.

Startups do not need to be a technology company. They do not need to change the world. They just need someone with an idea and the passion to take that idea into the market place. Just think about how different the American economy would be if we were giving small business startups a similar level of access to networks, coaching, and team development as the 2%.

We are over promoting unrealistic behavior. Instead of focusing on raising lots of money let’s focus on the development of viable business models that connect with customers willing to pay for the value created by the startup. By focusing on the generation of revenue that drives profitability there is less and less need to raise money.

Small business is at the cornerstone of entrepreneurship. Some will become the next Apple and most will become the next corner drugstore owning their business for 20 years. Both deserve the same support and regard for making a difference in our lives.

The WECREATE Project and StartUp Cup is born out of this frustration to see entrepreneurs armed with any type of idea gain access to the coaching, resources, and tools that the 2% have access to.

It’s time to start celebrating the real heroes of our economy, the 98% who work to make our lives better each and everyday.