The American PR Firm Helping Out Bahrain's Brutal Monarchy

As the country cracks down on peaceful protesters, a company called Qorvis is spinning Washington on their behalf.

Armored police fire tear gas at protesters in Bahrain / Reuters

Earlier this month, a group of three young
Bahrainis arrived in Washington to talk about reform in the small
Persian Gulf nation, which has been rocked by Arab Spring protests for
the last year. The delegation, including an NGO worker and a tech
entrepreneur, both Western-educated, represented "the leading voice for
change and reform" in Bahrain, as an email message from one of the
group's representatives put it.

But these weren't leaders of the protest movement that has challenged
the country's ruling Sunni monarchy. They were members of a "youth
delegation" put together by a top American public relations firm,
Qorvis, which has been working with Bahrain to shore up the country's
image in the United States.

The youth delegation's modestly pro-reform message was mixed with sharp criticism of the opposition in Bahrain and complaints about negative media coverage in the U.S.

Last year, in the early weeks of Bahrain's violent crackdown on the
largely Shia opposition protests, the minister of foreign affairs inked a
contract
with Qorvis to provide public-relations services for $40,000 per month,
plus expenses. One of the largest PR and lobbying firms in Washington,
Qorvis employs a number of former top Capitol Hill staffers and also
works for Bahrain's close ally, Saudi Arabia. The firm's work for
Bahrain came under scrutiny last year when it defended the government's raid last year on a Doctors Without Borders office in Bahrain. Also in 2011, a Qorvis official wrote pro-regime columns in The Huffington Post without revealing his affiliation with Qorvis.

Bahrain is an important American ally in the gulf, and its capital
Manama is home to the U.S. Navy's 5th Fleet. An independent commission found
late last year that the government had systematically tortured
detainees and used excessive force to put down the protests. While the
unrest has fallen from the headlines, Bahrain continues to suppress protests, sometimes violently. And while Bahrain has promised reforms, Human Rights Watch today released a report finding "egregious violations of fair trial rights" in cases brought against opposition activists.

The Obama administration has largely stood by Bahrain, offering muted criticism while continuing to sell arms to the government, though one weapons package remains on hold.

To counter negative press, Bahrain has made a major public-relations push in the U.S., employing Qorvis and several other firms.
The youth delegation dispatched to Washington, on the anniversary of
the start of the protests, is the latest part of that effort.

In meetings and public appearances, the three-member Qorvis
delegation has criticized opposition protesters as violent agitators.

"The message of this delegation was, things over here [in the U.S.]
are portrayed so unfairly," said Cole Bockenfeld, an official with the Project on Middle East Democracy
who met with the group in mid-February and has been critical of
Bahrain's government. The delegation members said they "represent the
silent majority that is very moderate but wants to see limited and
stable reform."

The Qorvis-organized group also argued that youth coalitions involved
with the opposition "are a fringe group of rioters and vandals,"
Bockenfeld said.

The Bahrainis in the delegation were all educated in either the United States or Canada, according to their bios.
One member founded a tech company that develops web and mobile
applications; another works for the Bahrain branch of an NGO called
Young Arab Leaders; and the third is a media specialist for the
government's Information Affairs Authority.

Qorvis did not respond to our requests for comment.

The firm's pitch, written by staffer Adam Croglia, framed the
delegation as representing the pro-reform community in Bahrain. Here's
an email from Qorvis sent to one policy analyst in Washington:

But the delegation instead seemed to focus on criticizing the opposition and decrying American media coverage.

Delegation members, for example, attended a panel
discussion on Bahrain on Feb. 15 at Freedom House in Washington. In the
Q&A after the initial discussion, delegation member Ebtisam Khalifa
Bahar, who works for the Information Affairs Authority, said:

"I tell you this: The protesters are not peaceful. I know this
because I live next to a village where I see it, smell it and hear it
every single day. Molotov cocktail petrol bombs being thrown in front of
my home, at my car. ... I do have the same grievances that they have. I
do want better jobs. I do want better reform in the government."

Bahar then challenged an official on the panel from the Bahrain Center for Human Rights.

"I think you are betraying the Bahraini voice because you are
omitting my voice. ... I want my country back the way it was, before all
this hoopla started."