Venue Marketing

Marketing is ever changing, not just the approaches and systems but the way and places media is consumed. Every year there's a list of new marketing trends for every channel. As a multi-channel venue marketing agency, providing everything from single channel management to a fully outsourced marketing department, we've put together our top multi-channel must...

Over 1 billion people have WhatsApp. You can contact a radio show, you can message the BBC, you can book a hotel room and you can order a taxi but… you can’t contact a venue.
Why aren’t venues on WhatsApp?
Venues can sometimes be slow to pick up new technology, just look at booking sites for venues...

SEO is part art and part science, it's both technical and creative. There are dangers if you get SEO wrong, the worst penalty is your website being removed from Google rankings. Due to the risks involved we don't recommend taking on technical elements of SEO, unless you know what you’re doing, but a lot of SEO activity is already covered...

Content marketing for venues
Has your venue got a content marketing strategy? If you don't have one I highly recommend reading our case study on the power of content marketing for venues. After reading how a venue, with a single bit of content, achieved a revenue that in its strongest month of the campaign was 50% over forecast you might want...

The brief
A client approached Patch Media with an objective: They wanted to increase awareness of their brand, they wanted to show the industry the personality of the team and most importantly they wanted to grow market share and revenue. They were two months into their budget year and had not hit forecast on either month...

A marketing strategy can have different definitions depending on industry, in short it’s an exercise in which you take a long, hard look at yourself as an organisation and determine where you are, where you want to be and how you’re going to get there. A strategy is more than a marketing activity plan or SWOT...