2/28/09

This video will be circulating around the internet over the next few days. This is a new commercial Adidas put out. Beckham and Garnett are obviously two of the biggest athletes in the world, with Beckham being arguably the most famous athlete in the world. This is just genious marketing on Adidas' part in order to show Beckham and KG as personable guys who play backyard games just like the rest of us. A real connection to the consumer, and a great commercial by Adidas at a very low cost. This will generate a lot of buzz I'm sure. Enjoy.

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