WHAT THE F* ?

WHITE MARKET is a project created to discover the street fashion mainly in Brazil. There are partners taking pictures to the blog in other countries too.
The blog shows the people sense of style day by day and this way expects to reveal many trends to next season. It also can be used as a source of inspiration to the real fashionists.
Besides that WHITE MARKET lists a few preferences of each people photographed – so you don’t have to push your imagination too far.
The pictures are taken in the streets, flea markets, discos, bars and others – If you are alive and breathing you can be a target – That of course if you are wearing a really cool outfit!