NEW DELHI: With women comprising just 30 per cent of the online population in India, Internet giant Google today said it aims to help 50 million women in the country go digital in a year.

“India has over 200 million Internet users and the number is growing. India is on its way to become the second largest Internet market overtaking US. But, only one-third or about 60 million of the online users are women,” Google India MD Rajan Anandan told reporters here.

Internet can play a very important role in empowering women in India and help them to transform their lives, he added.

“Internet can help women achieve self esteem, express their views freely, open up new opportunities and help them to gain education. Our new campaign aims to bring 50 million women online in the next one year so that they can reap the benefits too,” Anandan said.

According to industry estimates, the number of Internet users in the country is expected to touch 280 million in the next one year.

Google India has partnered HUL, Axis Bank and Intel as part of the campaign.

“Along with our partners, we will create awareness about the benefits of Internet for women, educate them to use Internet to improve their lives and enable easy access points across the country,” Anandan said.

Google has designed a website ‘www.hwgo.com’, which will host content covering the basics of Internet and content relevant for women in Hindi and English.

The company has also started a toll free helpline number ‘1800 41 999 77’ to help women get answers for their Internet-related queries.

What’s in it for partners?

The company has currently partnered with brands like Shaadi.com, Johnson & Johnson, Healthkart, babyoye, among others for this campaign. Interested brands can apply on the website to become partners. Partners can either support by training women, providing access points or helping spread awareness about the campaign. Interestingly, the information section features articles from partner websites.

It is a well-thought out move to provide information on different topics of interest since first time Internet users are more likely to consume information than do anything else on the Internet. Essentially, this also means that partner websites will get more visibility over other providers of similar services on the Internet. This could be good exposure and branding exercise for the partners.

What’s in for Google? Bringing 50 million additional women users online would also mean that Google, like traditional media, is trying to target the most sought out user segment by advertisers. With more women users online, Google’s ad revenue is likely to increase considerably. Once more women come online, advertisers are also likely to benefit from the targeting options and analytics that Google offers. Traditional media only offers exposure to women audiences, however does not provide in-depth analytics like Google.

Simultaneously, to cater to the growing Internet users, Google has also been encouraging businesses to come online through its different initiatives like its product listing ads initiative launched in March 2013, Google Business Photos program that was extended to India in February 2013, ‘Lets Talk Mo initiative to create mobile sites for businesses, Great Online Shopping Festival that happened in December 2012, free websites for SMEs, among others. Google seems to be working to create the demand and the supply to fulfill the demand.

Source: ET and and Media NAMA

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Walking with lions was a great experience. I was high after it was over. The lions are accustomed to being with humans. Their trainer keeps them focused on a chunk of meat on the end of a long pointed stick while they are waiting to be touched. The speed at which the lions can grab that tidbit of food is astonishing. These are truly wondrous creatures. What also struck me was how much affection these two lions had for each other. They were not fully grown. The male massed 150 kg and is expected to reach 260 kg. Later that day I drove back to Capetown, and began my long trip back to the USA the next afternoon.

Google Australia is committed to investing in and empowering women in the tech community. In an effort to highlight some of the amazing work being done by Australian women in technology and bring to light their stories, Google hosted the inaugural Women in Technology (WIT) Week, which was held in Sydney from September 9-13, 2013. We celebrated with a variety of programs and events in the region, including a mentorship program, the first Google Women in Tech Summit (gWIT) and the APAC Anita Borg Memorial Scholarship Retreat were held.

Can teachers improve the outcomes of their students if they leverage the power of the internet? A new partnership between ed-Web and ilearnOhio has resulted in an e-learning platform that connects Ohio teachers with educators, resources, and learning management systems.

The new online community shares the goals of teachers in improving classroom outcomes,
said Kevin Holtsberry of ilearnOhio.

Social Media

The combined platform offers the social media elements of edWeb. This online community is a starting place for educators to build online relationships. The platform is “a place where teachers can go to network and interact and get feedback without the distractions of other social networking platforms that may not be focused on what they need,” said Holtsberry.

Learning Management

The learning management elements of the system are provided by ilearnOhio, an e-learning platform funded by the Ohio General Assembly. Teachers can use this part of the platform to take attendance, build standards-based curricula, and give assessments. The new system allows effective teachers to share their successes by uploading curricula for other educators.

“The result of this partnership is that we will see hybrid professional development opportunities that grow beyond both platforms,” said Brad A. Henry, Director of Technology, eStudent Services at Ohio State.

Supporting Technology for K-12 Education

In addition to creating this platform, Ohio has recently allocated new funds to support technology in K-12 education. The legislature pledged $6 million in grants to school districts seeking to integrate new electronic resources into iLearnOhio and $250 million in grants for education delivered online, according to Brad Henry.

29% of parents allow their kids under age 7 to use a mobile apps unsupervised.

The poll also asked about teaching online safety to kids. Eighty-nine percent of people without kids and 74% of parents “agree that parents should provide online safety guidance.”

Thanks to the the survey uncovered by Microsoft that computers and gaming consoles are introduced at 8 on average, whereas email, texting, and social networking are allowed later on (between ages 11 and 12). By the teen years (13), parents surveyed allow kids to use devices and online services without supervision. (Parents who did not allow usage of mobile devices and online services when they took the survey planned to do so later, when their kids are 15 to 18 years old.)

Are you flipping kidding me? If an eight-year-old child is online, unsupervised, without safety guidance, then that seems like a recipe for disaster. And kids installing mobile apps without supervision…does that mean they know all about checking out the permissions that apps ask for and what is and is not acceptable?

When the father of the 14-year-old girl was asked about his daughter’s malicious harassing and cyberbullying, he told The Associated Press, “None of it’s true. My daughter’s a good girl and I’m 100% sure that whatever they’re saying about my daughter is not true.”Oh really? Maybe the dad should check out his daughter’s bragging on Facebook. “‘Yes, I bullied Rebecca and she killed herself but I don’t give a …’ and you can add the last word yourself,” quoted the sheriff from the girl’s Facebook post.Does unsupervised device and social network usage, with or without online safety guidance, still seem wise? People without kids responded an average of two to three years later as acceptable for allowing device usage, meaning parents are less strict and “may be cooler than kids think.”Take the Survey here: https://survey2.securestudies.com/wix/p222707061.aspx

MIB fever is over as of now but market will always be curious to know about MVB10 – Anil S (Digital Social Media and Learning Specialist)

Coca-Cola (KO) has been dethroned by Apple (AAPL) from its long-running position as the world’s most valuable brand, according to the closely watched Interbrand Best Global Brands survey. The soft drink giant had held the No. 1 ranking for 13 consecutive years but fell to No. 3 in this year’s study by the consulting firm. Interbrand (OMC) values the Apple brand at about $98 billion, and other tech companies such as Google (GOOG), IBM (IBM), and Microsoft (MSFT) finished in the top five.

Here’s a look at the twists and turns of the top 10 brands in the Interbrand study, which analyzes a brand’s financial strength and influence, going back to 2000:

10 world’s Most Valuable Brands (MVB)

Source : Gambrell is a contributing graphics editor for Bloomberg Businessweek. by Taboola

Missy Krasner, EIR at Morgenthaler Ventures, leads a discussion with Ian Shakil cofounder of Augmedix and Dr. Pierre Theodore, surgeon and thoracic oncologist at UCSF about ways wearable technology Google Glass could be used in healthcare, in clinical, surgical, and consumer settings.

Rock Health’s Health Innovation Summit brings together the brightest minds across industries to wrestle with healthcare’s most challenging problems. This 2-day conference features leaders and up-and-comers in digital health in unique and participatory programming. To learn more about Health Innovation Summit, visit http://www.healthinnovationsummit.com.

Rock Health funds and supports startups building the next generation of technologies transforming healthcare. To learn more about Rock Health, visit http://www.rockhealth.com.

Application developers are racing to have their software ready to go when Google Glass, the wearable computer with an optical head-mounted display, finally becomes available to the general public by year-end.

But while most apps will focus on the infotainment space, analysts predict there will be a huge secondary opportunity for app development in healthcare and physical-activity monitoring.

Indeed, Shane Walker, associate director for Consumer and Digital Health Research at IHS, believes blood glucose meters, cholesterol meters and pill dispensers are just a few of the dedicated medical devices that could potentially tie into Glass via Bluetooth connections.

Image at the top of the page is Google Co-Founder Sergey Brin demo’ing Google Glass (Photo Credit: Paul Sakuma/AP)

“You might have the app set up for automatic reminders to the Glass wearer with recurring data points throughout the day,” he said, “or Glass could provide warnings through the eyepiece that there might potentially be a problem of which the wearer needs to be aware.”

In a recent online presentation hosted by Kaiser Permanente’s Center for Total Health, app developer Silica Labs demo’d Glass, indicating that one of the company’s objectives is to develop healthcare apps for the device.

But right now, said Antonio Zugaldia, Silica Labs’ chief builder, the Google API isn’t optimized for real-time streaming, so connecting to peripheral devices — such as activity monitors — would require a workaround.

However, said Walker of IHS, the Glass software is updated on a monthly basis, and Google did add video streaming in a recent update to the Mirror API. Meanwhile, developing native applications can be done using the Android Software Development Kit (SDK), even though this is something of a workaround until the full Glass Development Kit (GDK) arrives for native applications.

For the time being, however, a handful of app developers are proceeding with their healthcare-related creations:

CPRGlass. An app that will guide users step by step on how best to perform CPR. It will contact 911, inform users regarding adequate compressions (by playing the disco hit “Stayin’ Alive,” whose beat guides the user to compress at a rate of 100/min.), let users know if there is an automated defibrillator nearby (information which comes from AED4.US’s crowd-sourced database), and perhaps contact someone nearby the AED to ask them to bring it to the user if possible. At the moment, CPRGlass is in the prototype stage, but its developer, Dr. Christian Assad-Kottner, interventional cardiology fellow at the University of Arkansas for Medical Sciences, hopes to release a beta version soon to selected Glass testers.

CATHGlass. Also on the drawing board of Dr. Assad-Kottner, this app for cardiologists will provide important patient information during procedures.

Cerora’s MindReader. BrickSimple, a developer of mobile apps, has demonstrated wireless Google Glass integration with Cerora’s MindReader over Bluetooth. The MindReader technology is designed to help medical personnel identify head injuries in both battlefield and sports scenarios.

“When you’re dealing with head injuries,” said Det Ansinn, BrickSimple’s president, “time spent glancing away at equipment is time not spent on studying the patient for important visual cues. The integration of Google Glass with MindReader will improve the physician/patient experience and potential for better diagnosis.”

And at mobile app developer Somo, senior innovation manager Joel Blackmore reports the company recently held a companywide “Hack Day” to encourage staff to come up with ideas for development. Of the seven proofs of concept that emerged, two medical-specific POCs are being turned into fully formed products to showcase to clients as part of Somo’s Innovation Lab:

For diagnosing patients. The app will allow a doctor to use Glass to diagnose symptoms more accurately. Speaking into Glass, the doctor might say: “Patient has the following symptoms – itchy skin, fatigue, dry patches, and insomnia.” Glass might respond with two possible diagnoses – food allergy or mercury toxicity.
For the operating room. The app could help a doctor compare a patient’s anatomy to a normal or healthy standard. The doctor might say: “Glass, show me what a normal liver looks like.” Glass would respond with an appropriate image.

Because users hear Glass not through typical headphones or earbuds but through a bone-conduction transducer, Walker of IHS believes — and a professional audiologist concurs — that there will be an opportunity for Glass to be used for hearing augmentation.

“If you have one-sided deafness, you could potentially use the bone conduction transducer as a hearing aid,” Walker explains. Companies like TransEar currently employ that technology, he says, but their device is constructed to fit into the ear canal. Fairly common, too, are implanted bone conductors for severe hearing loss.

“Using Glass for this purpose wouldn’t require an implant, which involves a surgical procedure and is very expensive,” he says. “For some people this would be an inexpensive alternative. I can even imagine using speech-to-text technology so that the written words would display on the Glass eyepiece, making the app even more powerful.”

With a little imagination, says Dr. Assad-Kottner, one can conceptualize all sorts of possible medical uses for Glass. For instance, he says:

Help With Procedures. Imagine this: A resident says, “OK, Glass, call Dr. Smith.” Dr. Smith responds (via Glass) and the resident explains that he is stuck and not sure how to proceed with a patient. Dr. Smith may recommend a different approach since he is able to see what the resident sees – or he can instruct the resident to stop the procedure altogether.
Electronic Medical Records [EMRs]. Teams like Evermed are working on an app to use Glass with EMRs. A patient would come into the doctor’s office, Glass would identify the patient using facial recognition and then pull up the most recent medical information for the doctor to view instantly, such as allergies, previous plan, if goal was achieved, scheduled procedures, results from last ordered tests, and so on. (In a challenge to the marketability of this app, Google recently announced that it is banning facial-recognition applications for the near-term until privacy concerns are addressed.)
Telemedicine. Dr. Assad-Kottner has experimented with a colleague to do the first cardiology consult over Glass. “The way it felt,” he says, “was practically like being next to the patient.”

Jack Kent, IHS principal analyst, mobile, said he definitely agrees that medical applications, as well as industrial use cases where hands-free access to information is useful, “will be a real opportunity for Google Glass.

“For the past few years, smartphones and tablets have dominated developer activity with new apps and experiences tailored to the specific demands of those devices,” he said. “Google Glass is one of a number of new devices that will hope to attract the developer expertise. It is important to remember that these will usually be tied to a smartphone to provide core functionality and connectivity. But the overall app experience will be very different.”