MOST COMMON REASONS SUDDEN INCREASE IN BOUNCE RATE

Find below the most common reason for a sudden increase on your website bounce rate. Written by MAU. Senior Digital Marketing Specialist at eDigital.

MOST COMMON REASONS SUDDEN INCREASE IN BOUNCE RATE

Most common reasons for a sudden increase in the bounce rate are:

Multiple Google Analytics tags firing on one site.

Some changes to your website user experience that is affecting browsing

Decrease in high quality content. People are not finding what they were looking for.

Changes on URL structure and not having 301 redirects.

HOW TO FIX IT

If you are using Google Tag Manager, check the tags section, otherwise look in your code.

maybe if you are using a CMS such as wordpress, you have multiple analytics plugins active, keep only one plugin, or even better implement Google Tag Manager on your site and then all codes are added as tags on GTM but not on your website.

Answer: Not as far as we know. What you can do is to add a note using “Annotation” and explain the reason for the sudden bounce rate so other people accessing Google Analytics reports understand the sudden increase in bounce rate data.