How Nakapan started their logo design journey

Summary

A Thai-boxing world champion and lifelong practitioner of mixed martial arts will open a martial arts academy in January of 2009. The trademark of this academy- Body Efficient Tactical Arts (BETA)- invokes the cultural heritage of Thailand by using the image of a Betta fish/ Siamese fighting fish. These fish move quickly and gracefully in their deadly attacks against their opponents. They are renowned not only their intrinsic fighting ability but also for their external beauty.

Company name

Body Efficient Tactical Arts (BETA)

What inspires you and how do you envision the design for your business?

I am looking for a logo that will capture a simple, somewhat abstract image of a Betta/ Siamese fighting fish for my martial arts academy.

The colors of the academy and the website will be kept neutral (earth greens, yellows and browns). Ideally, the logo would be encapsulated in a circular space and may include one or two fish images.

Ultimately, the logo will be used as an emblem on clothing that students of the academy will wear in and outside of class. Ideally, this logo will invoke a sense of curiosity and mystery surrounding the academy.