Posts Tagged ‘growth hacking’

Launching a winning startup goes well beyond simply having an ingenious product, service or invention. In a noisy online world crowded with dozens of new businesses being launched each day and new apps and technologies entering the marketplace there’s no guarantee that your perfect idea with get the attention it deserves or within reasonable timing. This leads many entrepreneurs to not only dwell on or become complacent solely within the scope of product development but also execute marketing plans and growth and culture development with precision and well thought out plans.

The startup environment is unpredictable and unforgiving but at the same time promises to liberate the victorious beyond their wildest dreams. One has to be vigilant as preparations are made for growth, acquiring customers and managing the daily activities necessary for support.

Here are the key areas that online startups need to focus on to ensure the best chance for survival and success. Read More

The term “Growth Hacking” has been around for several years and is essentially the art of gaining an avalanche of users and customers via trackable, testable and scalable tools such as emails, pay-per-click ads and blogs instead of blind traditional methods. The growth hacker eliminates big marketing spending and their products gain traction like a spreading virus, multiplying and spreading from user to user. Gaining much for very little.

One of the earliest notable examples of the concept was when the creators of Hotmail decided to add the signature line link, “Hotmail: Free, trusted and rich email service. Get it now.” to every email sent, which meant that everyone who received an email via a Hotmail account would see a link to sign-up. This free and simple tactic moved Hotmail’s user base from a few thousand to 12 Million in a year at a time when there were only approximately 36 Million internet users. (Source: Internet World Stats)