The Mail's online ad revenue overtakes print for the first time

Mail Online ad revenues have officially overtaken equivalent print income derived from The Daily Mail and Mail on Sunday for the first time on record, according to the publisher’s full year accounts.

The long-heralded leapfrog moment saw online revenues pip print revenues by £122m to £117m for the year ended 30 September, solidifying the company’s financial position which had already been bolstered by the sale of a stake in ZPG, which netted the firm £642m as part of efforts to bring more focus to the business.

Daily Mail & General Trust chief executive Paul Zwillenberg said: “MailOnline continues to perform well and has reached an important milestone with digital advertising revenue now exceeding the Mail's print advertising revenues.