In connection with an exhibition at the British Museum by renowned Mexican Artist José Guadalupe Posada, Creative Director Tupac Martir asked Lightrhythm to produce a series of six animations to be projected onto the facade of the building during an evening entertainment at the iconic venue.

Animations were created around Posada’s imagery and the Day of the Dead theme, one animation serving as a memorial, displaying the names of the recently deceased. Another animation brought to life Posada’s “Catrinas” (female skeletal gures aspiring to be upper class), which soon went viral, collecting nearly one million views alongside the online event campaign.