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Thursday, 28 March 2013

Himmatwala: Preview, Prediction & Claim

BRIEF
INFORMATION: Himmatwala is a romantic action Hindi film starrer
Ajay Devgyn and Tammana in lead role.
The film is directed by Sajid Khan and co-produced by UTV Motion Pictures &
Vashu Bhagnani. It is remake of 1983 blockbuster film Himmatwala starrer
Jitendra and Shridevi as well as directed by K Raghavendra Rao.

This is a big budget film around 72 crores and going to release on
29th March 2013, just 4 day ago mega professional cricket event Indian Premier
League as last year, Sajid Khan directed
and Akshay Kumar starrer film “Housefull-2”
was released. Film producer often scare to release films in cricket as all of
us know that cricket is mega event in India and it affect all things.

CLAIM: Lots
of claim has been made by director Sajid Khan. He said, “if public will not
clap on Ajay’s grand entry, I will refund public money.” Secondly, “Himmatwala
will cross 100 crores mark” and “it will be highest grosser film of Ajay
Devgyn’s career.”

This claim shows director Sajid Khan’s confidence who has directed
three films so far and “Himmatwala” is his fourth venture. All three films with
his best friend Akshay Kumar, all film got hit and super hit status. His
success rate is 100% and we can say him, most successful director.

It is Sajid’s confidence about his product and style to make claim
before release of each film, it may be marketing strategy as I told earlier but
is sure that he has keen understanding of audience choice. Whatever claimed he
made so far proved correct. So his current film will also get super hit status,
we can hope.

Sajid Khan is great fan of 1970-80’s film and remake of
“Himmatwala” shows his passion. He is going to let people know about 80’s life.
People will see what life style of 80 was’. What was thinking of 80’s youth etc.

SPECIALTY:-
There is some surprise for audience which is not promoted, this is a special
style and business strategy of Sajid Khan. He does not like to promote all alluring
scene of film and it is very logical, if you will show all important scene of
your film in promotional film, what audience will see in theater. How film will
get positive word of mouth?

It is human nature that if one likes something, he/she spread it
out among family, relatives, and friends as well as collogues. The key of
success of any film is positive public response.

All time blockbuster films are great example of this. Most
memorable film of Indian cinema is Gippy Sippy’s “Sholey”. Sholey had received
poor critics review and started very slow in first week. Film experts thought
that film got flop but after one week film received positive word of mouth and
become biggest hit of Indian cinema.

So there should be something in film which allures people and
he/she like to talk about it with others. If you remember, last few years’ successful
film, most of them had earned negative review. So, Sajid has hide some special
thing about film, like special appearance of lead actor of original Himmatwala”
Jitendra. Besides this there is more surprise for you.

PREDICTION:
There is great buzz and releasing over 3000 screens on non-holiday so it will
take big opening around 13-17 crores. First weekenc should come around 45-50
crores, first week around 65-70 crores. Life time domestic in the range of120-130
crores, if word of mouth would be positive.