Happy Balance of Health

Peter Pan Kidz provides quality baby and children’s clothing, manchester, accessories and furniture. Owned and operate by Brett and Robyn Polkinghorne, Peter Pan Kidz is an established business in Griffith NSW.

To connect with customers Australia wide, Peter Pan Kidz launched their online store. Straight Lines were more than happy to help Brett and Robyn navigate the new world of running a business online.

Client Brief

Brett and Robyn approached Straight Lines to increase traffic to their online store, Peter Pan Kids and provide a 12 month marketing plan to help their business achieve brand exposure, traffic and online sales.

Solution

After working closely with Brett and Robyn, we recommended a brand update which stood out in a competitive industry. Their new look resulted in a colourful and playful logo which was then applied to their stationery range, advertising and influenced a redesign of their online store. The new website designs was styled around the new brand with a heavy focus on usability and customer engagement.

Since the brand update, Peter Pan Kidz Google AdWords and Facebook ad campaigns have been delivering increased traffic and sales both online and in store.