Zingtree has powerful built-in analytics. In this series, we’re taking a closer look at some of these in-depth reports and how they help you learn even more about how customers use your trees.

Results Reports

The Results Report allows you to quickly and easily measure the overall performance of your decision trees, based on the last node visited during a session. With a powerful labelling system, you can tag your nodes as a “success,” “failure,” or an “unknown result” to generate the report.

To access this report, go to Overview > Reports and select Resultsfrom the dropdown menu. You can specify an exact date range to pull the stats from before clicking “Show Report.”

The report will generate immediately, showing you a complete overview of your results in a pie chart. Hover over each section to see the statistics for each success, failure, and incomplete or unknown result.

You’ll also find a breakdown of the engagements, sessions started, and sessions with button clicks within that given date range. Please note that changing the category of any node — for example, from “success” to “failure” — will automatically update the report.

This latest Zingtree update is once again powered by our clever customers. We just take the ball and run with it.

Here’s what’s new this week:

New Traffic (Button Clicks) Report

For each node, you can see how often each button is clicked for any date range. Also, you can walk through your tree and see clicks for the next node. Thanks to Elise M. and Matthew S. for the suggestion.

Designer Updates

We’ve made the color palette better, and the root node is now a unique dark shade of green. Thanks to Corey D. for the inspiration.