Down Do's

SoHo

If razor sharp lines are the embodiment of chic, this look delivers. This sleek, pin-straight style fits right in with sky-high stilettos and a Lean In–attitude.

Greenwich Village

The Bohemian spirit is alive and kickin’, as loose, tousled curls radiate good vibes and high style. Now go on and spread this positive energy, since we all know that happiness is a good hair day.

Gramercy

Mixing the uptown and downtown scenes, this look is poised and polished to perfection with a laid-back touch. It’s the straight style you crave, but with extra oomph—because we all know you’re going places.

Williamsburg

You’re constantly pegged as the lead singer of the band, and your edgy, rocker style has always been enviable. These texturized dry-finish waves are the perfect match to your edgy, undone look.

Park Avenue

Appreciating the finer things in life, you are impeccably—and unapologetically—styled. At all times. Taking inspiration from the allure of Hollywood icons, these soft waves are the epitome of elegance.

Chelsea

When traipsing through the art galleries, you will need hair that can keep up. Day or night, these cascading waves are both polished and relaxed, and emit a naturally gorgeous vibe.

Upper East Side

This posh style turns heads and draws crowds. Glamorous waves—with amped up volume and movement—will have Page Six reporting on your every move.

Lower East Side

You’re all about evoking grit and authenticity for a night out, but you’ll still Instagram your brunch the next morning. This half-up topknot will match your style wherever the day (or night) may take you.

Up Do's

5th Avenue

Five-star everything is a must. This soft, feminine chignon will bring you from the charity gala to that Hamptons wedding—all without batting a meticulously-placed false eyelash.

Meatpacking District

This sleek pony can be seen at the most exclusive velvet-roped clubs, and is guaranteed to last all night long. Minimal style and maximum chic, you’re ready to skip the line and start the party. A perfectly-imperfect, texturized version is also available.

TriBeCa

When prepping for a day of power lunching and ample celeb sightings, this lux, braided topknot is the perfect accoutrement to your cool-girl look.

Bushwick

Let’s get real. Bushwick’s raw, edgy vibe is climbing its way to the height of style, and now it’s time to walk the graffiti-lined streets to your artist colony—or choice dive bar—in this braided faux–hawk look.