Eventually, Eco gets to the literary heritage of The Protocols of the Elders of Zion, and how that fiction's perniciousness was reinforced by fitting a pre-existing narrative pattern that had wormed its way into popular consciousness.

But the truth of the matter is, bull terriers have wormed their way into my affections and for me — and, increasing I think, for the rest of the family — there will never be another dog breed that usurps that place in our hearts.