About Kinga Hulewicz

Kinga Hulewicz is Online Marketing Specialist at Positionly. She's the in-house content ninja. She loves exploring the marketing and SEO world, learning new things and writing about her experiences. She’s also a big startup enthusiast and an amateur dancer.

The term “SEO” is as old as Internet… well maybe not the Internet, but at least as search engines. It has been around for a while and it might sound a bit outdated, but nevertheless it’s a backbone of every inbound marketing campaign and one of the main traffic drivers of the biggest online brands. Speaking about the big players – if they’re using SEO, why shouldn’t you as well? If you’d like to be the first one in your niche (and it’s never too late to do so), check out these handy tips below. Competitive Rankings The first way […]

So you’ve created your shiny new website, optimized it with keywords and you’re waiting for Google to let the traffic in. Well, if you look at your analytics account probably you’ll notice that the traffic spikes aren’t as impressive as expected. To make the content work for itself you need backlinks. Have you ever wondered why you see particular results in search engines for your query? Results that appear there aren’t accidental. Thanks to backlinks search engines can determine the popularity of your website. Think about it as casting votes. The more votes your website receives, the more popular it […]

The beauty of a small business, is that the owner is involved in every aspect of the entrepreneurial life that’s going on inside the company. He or she is often a superhero who is in charge of marketing, sales, customer support, PR, HR and advertising activities – not one at a time, but simultaneously. It’s true that every kind of entrepreneurship is a full-time job, but in smaller ventures, you can get a bit overwhelmed by the amount of important tasks that need to completed to make the business exist and bring profit. With online ventures there is one extra […]