Introducing a Richer Break Inspired by KIT KAT Chocolatory

Following the successful launch of KitKat Chocolatory in Kuala Lumpur last year - the first and only KitKat concept store in Southeast Asia, Nestlé Malaysia is launching a new range of premium chocolate bars inspired from this KitKat Chocolatory Store. With this launch of KitKat Bars, the Kit Kat Chocolatory break will be available for everyone, nationwide.

The new KitKat Bar offers chocolate lovers a richer break filled with premium inclusions and a higher ratio of chocolate. The 8-finger tablet is crafted with two layers of extra crispy wafer and a layer of indulgent creamy chocolate, wrapped in more smooth milk chocolate. Each bar is individually packaged inside a foil pack and premium box to ensure it’s enjoyed at its best. At launch, the KitKat Bar will come in two exciting flavours: Hazelnut & Cookies and Double Chocolate.

Mr. Sachin Goel, Business Executive Officer Confectionary for ASEAN explained, “At Nestlé, we are always looking to achieve greater heights with our products. We propelled the KitKat brand to become the #1 chocolate in Malaysia by consistently delivering quality wafer and chocolate products. But we see consumer behaviour and preferences evolving. There’s a growing demand for more premium and personalised products – not just in the confectionery category.”

“It’s our job as market leader to drive chocolate creation, with a passion” Mr Sachin Goel, Business Executive Officer Confectionary for ASEAN, elaborated. “And that’s exactly what KitKat Chocolatory is. Customers now want bespoke food experiences – so we opened our concept store in Kuala Lumpur, and gave them 10,000 personalised breaks… In one place!”

“The KitKat concept store also allowed us to get closer and hear what consumers wanted. It was their preferences that inspired the new KitKat Bar.” Goel explained. “The KitKat Bar is a result of the most popular ingredients Malaysian’s chose during customisation. We took the two best flavour combinations and put it inside a bar that is now available across the country and not only inside KitKat Chocolatory. So now all our consumers can continue to enjoy KitKat not only in its popular variants, but also in a more indulgent format that was inspired by them.”

In conjunction with the launch of KitKat Bar, a pop-up store carrying a range of KitKat products will be opened in Pavilion Kuala Lumpur from 8 February to 14 February 2017. The store will give people a taste of the KitKat Chocolatory break experience by allowing fans to create their one-of-a-kind break and personalise the packaging it comes in.

Additionally, for indulgent chocolate lovers, from January to March 2017, KitKat Bar will be sold at a promotional price of RM6.90. It will be made available in all convenience stores, hypermarkets and supermarkets across the country, and online for e-shoppers, exclusively on 11street.
For more information about KitKat “Chocolatory” Malaysia and KitKat Bar, visit www.kitkat.com.my

About KitKat “Chocolatory”

Created in 2014, KitKat “Chocolatory” is a concept store located in Mid Valley, Kuala Lumpur where consumers become creators with close to 10,000 unique combinations to create their own special break. The KitKat “Chocolatory” is a delicious testing ground of new flavours and a brand-first where fans has a say on everything from flavours to design, to what they name their own KitKat creations. KitKat “Chocolatory” aims to make consumers’ breaks more special by driving a greater level of personalisation, customisation and giving more opportunity for consumers to be involved in helping shape the brand.

About Nestlé KitKat

Created in 1935, KitKat became part of Nestlé’s range of confectionery products in 1988, and has grown to become one of Nestlé’s billionaire brands. Enjoyed by all, this light snack is Malaysia’s No.1 chocolate brand, and is exported to 11 countries in Asia. Nestlé KitKat is the first global confectionary brand to be sourced from 100% sustainable cocoa.

The phrase “Have a break, have a KitKat” aptly describes the mission of KitKat – to help you take a break when you need it the most. Nestlé KitKat celebrates all the different ways KitKat lovers take a break. Whether you’re sinking under a sea of paperwork or working like a machine, you can delight in this sweet treat, now made with 100% sustainable cocoa, anytime, anywhere and any way.

Here’s how to celebrate a break, the KitKat way:

1. Push the wafer out of the red wrapper.
2. Break off a wafer finger at a time.
3. Snap a wafer finger in half, and enjoy!

Nestlé, the world’s largest food and beverage manufacturer and a leader in Nutrition, Health and Wellness, is headquartered in Switzerland. Since 1866, Nestlé has been committed to providing high quality, tasty, safe and nutritious products to our consumers, in line with our promise of Good Food, Good Life. Nourishing Malaysians since 1912, Nestlé has earned the trust of our consumers through our quality brands and products, as well as our commitment to improve the lives of the communities in which we operate. At Nestlé, our consumers are at the heart of everything we do. We aim to delight our consumers by offering the best quality products; staying true to our Swiss roots while maintaining our Halal excellence and integrity. To learn more about how we have been nourishing Malaysians for over a century, do visit www.nestle.com.my or our Facebook page at http://www.facebook.com/NestleMalaysia