Finally, H&M-owned, London-based COS setting up store in Malaysia

Another highly-anticipated clothing brand will soon be entering our Malaysian market to satiate our fashion thirst and it is none other than COS, short for Collection of Style.

The brand, which is owned by H&M but distinct in its more mature pricing and designs, will open its first doors in Malaysia as soon as the end of this year right here in Kuala Lumpur.

If H&M is about all things trendy and of-the-moment, just like its many collaborations with celebrated high fashion designers, COS is about timeless, classic pieces offered at a price-tier one step above.

It has been making waves amongst those in the fashion community for offering reinvented classics and wardrobe essentials. Sparse, muted, minimal – it adheres to an aesthetic that many would find easy to adopt.

Little details have been released but what we do know is that the new standalone fashion store will take up home in Pavilion KL and will be housed across two floors measuring an approximate 500 meters squared of sales area.

The KL store will most likely offer a full range of designs for men, women and children.

COS managing director Marie Honda says, “We are looking forward to the launch of COS in Malaysia. Our expansion into the market is an exciting step for the brand and we hope to continue to extend our reach across Asia in the future.”

The Spring/Summer 2016 collection from COS comprise minimal looks with a modern edge. From unlined blazers and cotton boilersuits for men, to light, oversized coats and cullote pants for women, they all look perfect for our weather.

COS was first launched in London in 2007. Since then, the brand has gone on to open stores in 31 markets. Malaysia will be the sixth Asian market of its expansion, after the launch in Hong Kong in 2012.

Since the opening of the first H&M store in Malaysia in September 2012, the H&M Group has expanded aggressively nationwide and now has 24 H&M stores and 5 Monki stores.

Meanwhile, Malaysia's first-ever Dior Homme luxury designer store has opened at Suria KLCC. The new store will offer a selection of ready-to-wear, footwear, leather goods, eyewear and jewelry collections.