District 9’s Dark Knight-style viral marketing helps it stand out

IN WHAT is rapidly becoming a more and more crowded marketplace, new sci-fi films have to try something different to stand out – and District 9 has learned that lesson well.
The previously low-profile film has been attracting some serious heat in America with its clever campaign says Sci-Fi Scoop, asking people to report aliens should they see them, and warning them not to pick any up.

I love all that breaking the fourth wall shit, and while spreading buzz through word of mouth in the real world can be a risky business, when it is done well it pays off massively.

If they can hoover up a share of that action, I am sure the people behind District 9 – producer Peter Jackson and director Neill Blomkamp – will consider it money well spent and more films will look to move away from more traditional ideas.