In a recent article by the FADER, Kate Moross, the video’s director, described it as “uplifting” and added, “We were trying to tell people to stay true to themselves, not to get caught up in anyone else’s game and never settle for something you don’t feel 100 percent about!

"That’s what we were trying to put out there," continued Moross. "Other people might be fine with being satisfied — it’s like saying ‘things are OK…' We want and need to feel more.”