COBRA Golf’s new BiO CELL Irons are designed to help golfers Go LongTM. Providing tungsten fueled distance and forgiveness, the BiO CELL Irons perform as good as they look and look as good as they feel. Featuring tungsten, a perimeter undercut, E9 Face TechnologyTM and Bio CELLs, the BiO CELL Irons are ready for action and available in four colors including Silver, Blue Aster, Barbados Red and Vibrant Orange.

“The BiO CELL Irons are designed to give golfers distance and control without sacrificing forgiveness,” commented Jose Miraflor, Director of Product Marketing at COBRA Golf. “The blend of distance, control and forgiveness make the BiO CELL Irons an asset in anyone’s bag. Progressive placement of tungsten throughout the iron set drives the added distance, control and forgiveness.”

The BiO CELL Irons are driven by tungsten-fueled distance and forgiveness. Long and mid irons feature heavy tungsten in the heel and toe for more forgiveness. Short irons feature tungsten centered behind the hitting area for added distance and control.

The perimeter undercut makes the BiO CELL Irons the largest unsupported face of any COBRA Iron. This creates more face flex at impact for an increase in ball speed and extreme distance. New BiO CELLs combined with E9 Face technology enable more discretionary weight movement that creates a low CG and high MOI, providing more distance and extreme forgiveness.

The BiO CELL Irons are part of a full family of products, including BiO CELL Driver, Fairways and Hybrids. The metalwoods feature MyFly8TM technology to adjust trajectory effectively and easily between 8 different loft settings. The Driver, Fairways and Hybrids are available in Blue Aster, Barbados Red, Vibrant Orange, Black and Silver.

The BiO CELL 3-7 irons are a hyper 17-4 SS with tungsten weighting and the 8-LW are a 431 stainless steel with tungsten weighting.

The COBRA BiO CELL Iron Set (Steel MAP: £549) features a True Temper Dynalite 85 shaft shaft and is available in stiff and regular flex in 3-LW in RH models and 3-SW in LH models. The BiO CELL Irons feature a Lamkin – R.E.L. 3GEN grip. Graphite irons are available through custom order and feature a COBRA BiO CELL shaft in stiff, regular or lite flexes.

The BiO CELL Driver, Fairways, Hybrids and Irons will be available at retail on January 25th, 2014. To find an authorized COBRA dealer near you, visit http://cobragolf.com/dealer-locator