Wöhrl

Ingolstadt, Germany

The story of one of Germany’s largest fashion companies began around 80 years ago with a simple button. The button was found on the street by company founder Rudolf Wöhrl, whilst still a boy, and became his lucky charm – and later his company trademark. Three generations later, the successful, traditional family-run joint stock company (AG), with 38 stores throughout Germany, is still renowned for top quality and creativity.