benjamin moore paint at Orchard Supply

Looked it up and Concept is available domestically and especially through Orchard Supply Hardware (a West Coast only if not California only home improvement chain) in California. One supposes it is available elsewhere in the country. They also carry the full line of Ben Moore paints including Aura.

Everything I read made no secret of the fact that although the lowest tier on the product totem pole it was priced and being marketed to take on BEHR Premium. Reviews I read like it better which is, of course, no surprise. I guess even Ben Moore has succombed and is suggesting it is "primer and paint" in one. (Yes I did cry) It does use the same pigments and color codes as Aura which is interesting? I guess this might help paint retailers justify the cost of tinting system?

Some compared it to the old SuperSpec but that was mainly a contractor product and marketed mainly to contractors. If it performs as well as SS did I guess it might be worth a try. I thought EcoSpec replaced that line though.

Oh well, that is what I know. At least with more or less complete line of Ben Moore paints availed in the same store the consumer has the option of starting at the bottom. At HD, Ben Moore's bottom is the top of the line.

Imagine is also a low-end product from Intl-X. I couldn't find much more about it besides its price point.