This is a very cool way of utilising a little bit of digital magic in-store to solve a pretty big business challenge. Made To Order; it’s what McDonald’s have spent tens of millions on trying to tell you over the past year or so, and Burger King (in Brazil) are now trying to remind you that’s how they do it too, and that every burger is made just for you!

The solution was simple: take one cashier, one hidden camera and one printer!