Advocate General Delivers Opinion in Interflora AdWords Case

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In response to a reference for a preliminary ruling from the High Court of Justice of England and Wales, the Advocate General recently delivered his opinion in the dispute between Interflora and Marks and Spencer. This brings the UK one step closer to a decision on when competitors will be able to purchase each other’s trade marks as advertising keywords. This update discusses the issues surrounding the opinion and its potential impact on advertisers if it is reflected in the Court’s final decision.