When my son was younger, we used the service extensively (well, until we ended up finding out that Target diapers were the only ones that really fit him properly, and that other diapers would end up with, as they say in the industry "imperfect leakage control". But that's a different blogpost.)

In Germany Amazon's parent discount/reward program is called Amazon Family.

In Austria it's called Amazon Family.

In Canada it's called Amazon Family.

In Japan it's called (you guessed it) Amazon Family.

In France it's called (right again!) Amazon Family.

In the UK it's called (how did you get so right?) Amazon Family.

Would you like to hazard a guess at what it's called in the United States?
I'll give you one try?

Well, if you had guessed Amazon Family, you'd be wrong.

For reasons which seem to have little to do with reason, their US based parent program is called Amazon Mom. As if dad's aren't parents.

Dad bloggers have taken up the cause to get Amazon to acknowledge that dads are parents too, as a way to honor my friend and recently deceased Dad Blogger Oren Miller, for who this was a cause celebre.

Over two years ago, Oren wrote a very funny post about this, and how he is always getting emails that say Dear Mom, and inviting him to listen to a free audio book after doing Yoga.