House of Harley launches crowdsourced customization promotion

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Milwaukee’s House of Harley-Davidson has just announced an innovative way to engage its customers via its blog, Twitter and Facebook pages, all in the name of goodwill.

Starting Jan. 9, “The Bike that Social Media Built” will allow followers to vote on how they’d like to customize a Harley-Davidson Iron 883. Options include style, paint, seat design, and other parts and accessories. After the six-week voting period, the bike will be donated to the Fisher House Wisconsin, an organization that houses families of military personnel and veterans close to the Clement J. Zablocki VA Medical Center in which their loved ones are receiving treatment.

“The House of Harley-Davidson continues to be a strong supporter of the Fisher House project here in Wisconsin,” said Dan Buttery, president of the board of directors for Fisher House Wisconsin. “The House helped to establish an annual benefit ride in support of our cause two years ago, and now the building of this custom bike takes their support of our mission to a whole new level. We’re honored to see this level of support coming from a prominent Milwaukee- based company and world renown brand, Harley-Davidson.”

Every week, House of Harley-Davidson will post on its Facebook and Twitter pages to direct followers to its blog, where a new customization option will be available for readers to vote on. After each stage in the customization process, the bike will be displayed in the House of Customs, part of HOH’s parts department. An official unveiling of the completed vehicle is scheduled for Feb. 25, at the Milwaukee Auto Show.