So Much To Understand, To Think About, To React To…

We try to speed up to match the pace of the action around us.

We stay up until 3 am trying to answer all our emails. We Twitter, we Facebook, and we’re LinkedIn. We scan news websites wanting to make sure we stay up to date on the latest updates. We salivate each time we hear the beep or vibration of a new text message.

That’s a mistake.

The speed with which information hurdles towards us is unavoidable. But trying to catch it all is counterproductive. The faster the waves come, the more deliberately we need to navigate. Otherwise we’ll get tossed around like so many particles of sand, scattered to oblivion. Never before has it been so important to be grounded and intentional and to know what’s important.

Never before has it been so important to say “No.”

No, I’m not going to read that article

No, I’m not going to read that email

No, I’m not going to take that phone call

No, I’m not going to sit through that meeting.

It’s hard to do because maybe that next piece of information will be the key to our success.

Our success actually hinges on the opposite, on our willingness to risk missing some information.Because trying to focus on it all is a risk in itself.We’ll exhaust ourselves. We’ll get confused, nervous, and irritable.

A study of car accidents by the Virginia Tech Transportation Institute put cameras in cars to see what happens right before an accident. They found that in 80% of crashes the driver was distracted during the three seconds preceding the incident. In other words, they lost focus — dialed their cell phones, changed the station on the radio, took a bite of a sandwich, maybe checked a text — and didn’t notice that something changed in the world around them. Then they crashed.

The world is changing fast and if we don’t stay focused on the road ahead, resisting the distractions that, while tempting, are, well, distracting, then we increase the chances of a crash.

Now is the time to pause, prioritize, and focus. Make two lists:

List 1: Your Focus List (the road ahead)

What are you trying to achieve? What makes you happy? What’s important to you? Design your time around those things. Because time is your one limited resource and no matter how hard you try you can’t work 25/8.

List 2: Your Ignore List (the distractions)

To succeed in using your time wisely, you have to ask the equally important but often avoided complementary questions: what are you willing not to achieve? What doesn’t make you happy? What’s not important to you? What gets in the way?

Some people already have the first list. Very few have the second.

But given how easily we get distracted and how many distractions we have these days, the second is more important than ever. The leaders who will continue to thrive in the future know the answers to these questions and each time there’s a demand on their attention they ask whether it will further their focus or dilute it.

Which means you shouldn’t create these lists once and then put them in a drawer.

These two lists are your map for each day. Review them each morning, along with your calendar, and ask: what’s the plan for today? Where will I spend my time? How will it further my focus? How might I get distracted?

Then find the courage to follow through, make choices, and maybe disappoint a few people.