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March 30, 2017

179 WP-Tonic: WPShout on the Business of WordPress Tutorials

Today, we have a great interview with Fred, David and Alex — the crew from WPShout. We are big supporters of WPShout, who produce high-quality articles and videos for WordPress developers trying to improve their skills.

Our episode this week is sponsored by Liquid Web. Liquid Web is offering a 33% discount for 6 months. Head over to LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.

Running a WordPress Tutorial Site

One thing that stands out about the WPShout crew – Fred Meyer, David Hayes, and Alex Denning – is that they are obsessed with learning. David and Fred are accomplished web developers, and Alex is an accomplished marketer. Their passion for learning is the driving force behind WPShout, one of the leading sites for WordPress tutorials, and the boutique agency that Fred and David run, Press Up. In this interview, we looked at how each member of WPShout got into web development, how Alex founded WPShout, when Fred and David took over the site, and the circumstances behind Alex reuniting with WPShout. We also examine the business behind WPShout, and how they make money with the site now. How does the audience for WPShout differ from the clients of Press Up? What has changed in their marketing efforts over time? And what has worked for the site to bring in more traffic? In the second half of the interview, we look at WordPress education, and the need for a more foundational teaching of programming in the WordPress ecosystem. The guys tell us what went into the re-launch of Up and Running, their extensive course on WordPress development. Lastly, the WPShout crew tells us who else we should be following in WordPress tutorials, and who they respect in the WP development education space.

Join us each Friday at 9 am PST for our live show. You can ask WordPress questions and also be part of the discussion. To see a list upcoming shows, go to https://www.wp-tonic.com/blab/.