12-17-13

BLUE CROSS, MAILCHIMP SIGN ON AS FIRST SPONSORS
FOR 2014 Y’ALL CONNECT CONFERENCE

BIRMINGHAM, Ala. — Y’all Connect returns in 2014 with an old sponsor and a new one.

The blogging and social media conference will have Blue Cross Blue Shield of Alabama as its first Gold Sponsor. The company was a Silver Sponsor for the 2013 event.

Atlanta-based MailChimp has come aboard as a 2014 Silver Sponsor.

“Blue Cross has been a fantastic supporter of Y’all Connect,” said conference organizer Wade Kwon. “We’re beyond words to have them return as an even bigger sponsor.

“Plus, our friends at MailChimp are swinging in as a new Silver Sponsor for next year.”

The second Y’all Connect will take place in June 2014 in Birmingham. Date and location will be announced early next year. More than 200 people from across America attended the 2013 conference, with presentations from 10 speakers on digital marketing.

Wade Kwon Consulting is the force behind Y’all Connect. Kwon is a Birmingham native and communications consultant, voted both best blogger and tweeter in town. He is a co-founder of the Alabama Social Media Association, a nonprofit organization based in Birmingham.

Blue Cross and Blue Shield of Alabama has insured Alabamians for more than 77 years. Blue Cross offers coverage plans to corporations, individuals and the senior market.

MailChimp supports more than 4 million subscribers worldwide, sending 7 billion messages per month. The email marketing service is designed for the do-it-yourself power user.