Transitions PRO puts a world of resources at your fingertips, giving all eyecare professionals in all walks of the industry the information, tools, strategies and materials needed to better serve your patients and grow your businesses like never before. Welcome to Transitions PRO.

Product education materials

Marketing tools

White papers

Press releases

Multicultural resources

Succeeding with the Transitions® lenses family of products

Introducing the best combination of darkness, fast fade back and indoor clarity in a photochromic lens. New Transitions Signature VII lenses feature our new Chromea7™ Technology and represent a real breakthrough in photochromic lens performance.

Patient satisfaction begins with you confidently recommending the Transitions® lenses that best meet your patients' needs. They've seen the commercials. Now it's up to you to help them make the most of their experience with you and with the Transitions Optical family of products.

Transitions® Signature™ lenses

Transitions® XTRActive® lenses

Transitions® Vantage™ lenses

Transitions® Drivewear®

Handy resources help you present the range of choices available with the Transitions Optical family of products.

Join other prominent eyecare professionals in sharing your experiences – and your successes – recommending Transitions® lenses products. How you and your practice present, display and demonstrate Transitions lenses is the single most important factor in your patients getting the products and care they need the most.

So if you've had success and would like to share it with us, click below for more information and to submit your own story.

Prolific! Resources and more resources.

Get direct access to your own "My Resources" dashboard to access a wide range of interrelated resources.

Proactive! Mark favorites for easy access.

Make your experience more rewarding using the "My Favorites" section to earmark those resources you use most often.

Prodigious! Resources organized for your convenience.

The "Additional Resources" section refines your collection of resources by intuitively grouping them with related resources.

Profound! A constant flow of information.

Stay in the know. The "My Updates" section provides regular updates from Transitions Optical, Inc. on a range of topics.

Professional! Personalized to your needs.

The "My Profile" section helps Transitions PRO configure itself to your needs. So make sure we have your most recent contact information on hand.

Productive! Stay in touch!

The "My Contact" section is exactly what you think it is. The fastest and most efficient ways to easily reach us.

Product Education

Education and training presentations to help you choose the Transitions® lenses product that best fit your patients' needs.

Presentation

Product Recommendation Best Practices

Videos providing tips on recommending Transitions® lenses family of brands as well as overcoming objections.

Video

Transitions Dispensing Guide

A complete dispensing resource for Transitions® lenses family of brands. A must for your practice.

Document

Point-Of-Sale

POS materials for download, or online ordering access made easy.

Website

Eyecare Professional Stories

Success stories direct from ECPs - general dispensing practices, working with children and so on.

Document

Transitions Logos

Official Transitions® lenses family of brands logos are available for download with usage guidelines provided.

Image

The resources on Transitions PRO take many forms, from single white papers written by some of the smartest minds in the optical industry to comprehensive training courses designed to help today's eyecare professionals to meet the ever-changing needs of discerning patients. We've categorized them – and organized them – to help make your experience here both pleasurable and rewarding.

Our commitment to eyecare professionals – and your success – has never been greater. We have developed Transitions PRO to be your one-stop, single source resource for personal and professional growth, practice success and patient satisfaction. We've put an unprecedented array of industry resources together that will help you to plan, develop and execute comprehensive and successful programs that deliver for you and those you serve. And we made it easy and enjoyable in the process. Are you ready to go PRO?