January 27, 2016E-Marketing NewsComments Off on Product Marketing is the New Content Marketing [PODCAST]529

Your audience doesn't care about your product — they care about how it'll impact their lives. In this episode of the Call to Action podcast, Gregory Ciotti explains how you can provide value to prospects without tiptoeing around what you actually sell.

January 26, 2016E-Marketing NewsComments Off on Aristotle: The OG of Landing Page Optimization409

He's arguably one of the most persuasive men in history, and he rocked a dress before Jaden Smith was even a twinkle in Will's eye. No, we're not talking about Kanye — we're talking about Aristotle. And despite the fact that he lived long before the invention of the modern computer, Aristotle can teach us a few things about landing page optimization and how to effectively persuade your visitors to click your CTA.

January 21, 2016E-Marketing NewsComments Off on This 1960s Statistician Can Teach You Everything You Need to Know About the Fundamentals of A/B Testing605

J. Stuart Hunter is one of the most influential statisticians of the last half of the twentieth century. Watch some of his experimental designs for a business model that he recorded in the 1960s to learn what we mean when we say "scientifically valid experiments."