Post navigation

Channel Your Users for Great Experience Design

We are pleased to introduce the online course “Channel Your Users for Great Experience Design”.

This material is for people involved in creating digital products who want leverage UX insights. This includes anyone with knowledge of their users, whether “designer” or “non-designer” (for example, marketing, communications, operations, etc.)

They will learn powerful ways of thinking about users and applying that knowledge in product design. The course is a balance of concepts and examples, with challenge exercises to practice and reinforce the skills.

This infographic summarizes the course content.

Understanding user goals lets us define functionality and the information needed to meet their goals. When this is done right, the user will say “That’s just what I need”.

Understanding backstories allow us to go beyond generic solutions to a variety of specialised extensions. When this is done right, the user will say “That was insightful”.

Understanding user strategies requires us to present the functionality and information in ways that the user would expect. When this is done right, the user will say “That was straightforward”. Sometimes we can provide a better approach than the user’s expected strategy. When this is done right, the user will say “That was really helpful”.

Understanding problems helps us prevent the user from encountering problems in the first place, or lets us mitigate unavoidable problems. When this is done right, the user will say “They really care about me”.

The course is now open for registration. The first lesson will be available on Tuesday, February 6th, 2018 and then once per week until March 6th, 2018. There is no charge for this course.