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Stress management in KERAFED

STRESS MANAGEMENT

Chapter -1
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Stress management in KERAFED

Introduction

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INTRODUCTION
Long working hours, night shifts and a sedentary lifestyle make people employed at information technology companies prone to heart disease and diabetes, the report said. There have also been growing reports of mental depression and family discord in the industry. Infosys Technologies Ltd., India’s second-largest software exporter, has a 24-hour hot line for employees suffering from depression to access psychiatrists. Infosys introduced a work-life balance plan after a 24-year-old employee suffered a heart attack several years ago. India’s per capita health spending of $7 is one of the lowest in the world and is a fraction of what the United States spends -- $2,548, according to a 2006 WHO report. Several recent studies have highlighted the links between work-related stress, violence at work, the abuse of drugs and alcohol and tobacco consumption. These studies tend to suggest that stress at work plays an important role in the development of negative individual and organizational factors and forms a common element linking working conditions, substance abuse and violent acts. Stressful work may contribute to the development of a desire among workers to reduce tension by drinking, using drugs and other harmful substances. Thus in my project work done at KERAFED is focusing on the topic Stress management in KERAFED, how does stress affects employees of kerafed and how do they cope up with stressful conditions.

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Job stress can be defined as the harmful physical and emotional responses that occur when the requirements of the job do not match the capabilities, resources, or needs of the worker. Job stress can lead to poor health and even injury."
[Stress at work, (United States National Institute of Occupational Safety and Health, Cincinnati, 1999.]

Stress is the reaction people have to excessive pressures or other types of demand placed on them."
Managing stress at work: Discussion document, United Kingdom Health and Safety Commission, London, 1999.

Stress is physical, mental and chemical reasons to circumstances that frighten, confuse, endanger or irritate. If the stress is controlled it works like a friend and strengthen to encounter many failures. Stress can be taken as negative value as well as positive value. consider, for example when you undergo annual performance review at work, you feel stress because you confront opportunity, constraints, and demands. A good performance review may lead to a promotion, greater responsibility, and high salary. But a poor review may prevent from getting the promotion. An extremely poor review might then even result in being fired.

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The costs of stress The stress is so widespread; it has a very high cost for individuals, companies and organizations, and for society. For the individual, in addition to the devastating impact of the serious health impairments referred to above, the loss of capacity to cope with working and social situations can lead to less success at work, including loss of career opportunities and even employment. It can give rise to greater strain in family relationships and with friends. It may even ultimately result in depression, death or suicide. For the company or organization, the costs of stress take many forms. These include absenteeism, higher medical costs and staff turnover, with the associated cost of recruiting and training new workers. It has also been shown in recent years that stress takes a heavy toll in terms of reduced productivity and efficiency. Stress is not necessarily dysfunctional. Some people work well only under a little stress and find they are more productive as a deadline approaches. Others find that stress may result in a search that leads to a better job or to a career that makes more sense, given their aptitudes.

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1.1

SIGNIFICANCE
This study is focusing on the stress

management programmes followed in KERAFED. It gives a clear idea about the sources of stress in KERAFED as well as stress management programmes in KERAFED .This study will helps the organization on how to improve existing stress management programmes, also it will put forward some valuable suggestion of employees on how to reduce stress and how management can do anything so that would satisfy employees which will in turn help the organization to achieve its goals more effectively and efficiently. This study defines stress as relation of individuals to new or threatening factors in their work environment.

1.2

OBJECTIVE
1. To study sources of stress in KERAFED 2. To analyses on the employees view point on existing stress

management programmes
3. To find out need for a stress management programmes 4. To find possible measures to reduce stress at work 5. To give an overview on how does stress affects badly the employee

and the organization.

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1.3

SCOPE OF THE STUDY

Stress will badly affects the employees both at work and in personal life. If stress is managed properly it will be beneficial to employee as well as the organization in terms of production , employee satisfaction , increased productivity , Improved relationships both on and off the job, better teamwork and communication, Improved morale, retention of valued employees but if its not managed properly it will create bad impact on employee’s health, behaviour, and psychologically. Bad on an employee means bad on organization too. Stress can be a reason for employee turn over, absenteeism, low productivity. Thus stress affecting working of the entire organization.

1.4 LIMITATIONS OF STUDY a. Inference shown by personal discussion with officials may be real as their opinion is subjective due to personal bias. b. The study was conducted within a short period so it’s not possible to study all the aspects in detail. c. The time factor is a reason that respondents feel it an unnecessary inference in their study.
d. Respondents may have hid some facts due to the fear of

management.

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Chapter Profile

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2.1 INDUSTRIAL PROFILE

Coconut is the most useful tree crop ever grown in the world. It is termed as horticultural crop, plantation crop, food crop and even as an oil seed. The crop assumes considerable significance in national economy in view of the scope for the several employment and income generation. In recent years India has attained top position in production of coconut, overtaking Indonesia, Philippines. The major share of coconut production in the country is contributed by millions of small and marginal farmers. In India, coconut is regarded as one of the most commercially important crops. It is being extensively grown all along the coastal strips, as well as in favorable inland plains of southern peninsula, where the tropical climate favours the palm to grow and yield luxuriantly, apart from the southern states of Kerala, Karnataka, Tamilnadu, Andhra Pradesh, West Bengal, Orissa, Goa, Pondicherry, Andaman and Nicobar islands and Lakshadweep islands. The life and economic well being of a sizable population is closely linked with coconut palm. The other parts of the country the coconut palm and coconut are viewed with great reverences and sanctity. The coconut and its products are being used by one and all, all across the country, without, the barriers of boundary, language or religion. Practically innumerable uses can be derived from the coconut palm. The tender coconuts, mature nuts, coir, frond, roots, trunks and various other parts find various uses in our day to day life, apart from a score of industrial uses. The oils and fats industry consist of

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processors of vegetables, animal and marine products that convert these products into edible oils and fats usually sold as food products in their own right, or sold as ingredients for further processing into other food products. In India, the fats of animal origin are seldom used as cooking media; the term vegetable oil is used as a synonym for edible oil. Edible oil is a major source of nutrition for the people and oil cakes, which are by products of the oil extraction process are important are important sources of animal nutrition.

Total oil seed produced during 2006-2007 is estimated at 2.5 million tonnes. The rise in oil seed production has been stimulated by increase in production of soybean and groundnut crops. India ranks highly among their oil seed production countries in the world with perhaps, the largest commercial variety of oil seeds. Oil seeds take their place, next only to food grains, as the second largest agricultural crop. The cultivation of oil seeds in India is spread over various states. In short, coconut lands would be more productive in terms of food security in new millennium.

KERAFED, the Kerala Kerakarshaka Sahakara Federation. Kerafed is established in 1987 with the goal of helping coconut growers all over Kerala It was in 1993 that the federation started commercial production In KERAFED the only raw material required is copra. Kerala is rich in the raw material copra. KERAFED comes out with coconut oil kera, a house hold name and purest, healthiest and tastiest of all working mediums

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2.2 COMPANY PROFILE

KERAFED, the Kerala Kerakarshaka Sahakara Federation Ltd No. 4370 registered under the Co-operative Societies Act, was formed by an apex body of the Co-operative Societies involving the coconut farmers of Kerala in 1987 assisted by European Economic Community (EEC), National Cooperative Development Corporation (NCDC) and the state government of Kerala to protect the interests of growers. It was in 1993 that the federation started commercial production. KERAFED comes out with coconut oil kera, a house hold name and purest, healthiest and tastiest of all working mediums. Also Kera with lower Free Fat Acid content is the most ideal as hair oil. Now one herbal product, Kerakesh is also available in the market produced by KERAFED.

Kerafed sees its state abode as in different regions for effectively and efficiently carrying out administrative of operational practices on a day - to day basis. Kerafed has been bacon although, for ever 27 lakhs coconut farmers in the state, offering attractive support prices for coconut of copra during unfavorable table marked conditions, procuring copra under price support scheme on behalf of NAFED. Government of India rendering value added services to enhance their earnings through increased productivity, by assisting them in production and procurement.

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Apart from these, the Federation organizes periodic extension activities to help farmers, like demonstration farms, training camps, exhibitions, seminars and publication and distribution of bulletins and literature on coconut farming At Kerafed the availability is equally important of constantly strive in that duration. An endeavor which highlights like most extensive procurement channels, most modern processing facilities of a gigantic storage. Capacity of 21000 tonnes with stock points at prominent cities in Kerala. Also KERAFED reimburses the expenses for establishing copra driers, through the primary agricultural co-operative societies.

At present about 50% of milling copra produced in Kerala is diverted for milling units in Bombay, Calcutta, and TamilNadu. To overcome this inconvenience KERAFED aims at 50% to 60% the total coconut or copra produced in the state which will be processed at its own processing units and marketed. This along with product diversified will enable KERAFED to become the price setter of coconut and coconut products in the country. All the activities on production enhancement, procurement and marketing of coconut or copra from producers are carried out through 900 selected primary agricultural co-operative societies, which farm the grass root level function areas of KERAFED. Co-operative development societies form an integral part of the activities of the federation.

The head of KERAFED is located at Thiruvananthapuram. KERAFED’s coconut oil complex at karunagapally in kollam district is one of the biggest such unit in India, with a capacity of 200 tonnes per day. KERAFED has another plant at Nadavannur, mainly for bottling , pouching and tinning of kera oil which is send from karunagapally plant , this is marketed in the northern district in Kerala . KERAFED has regional office at Ernakulum and regional office at Mallappuram. KERAFED is the single largest procurer of coconut or copra, produced in Kerala. A massive daily effort undertaken at the door steps of the farmers and involving primary agricultural Co-operative Societies, spread all over the State. This direct interaction eliminating middlemen results in the entire benefits being accrued to the farmers. And only the very best of the raw material thus sourced goes into the making of KERA
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For effective functioning, the state stands divided into three regions they are The Southern region The Northern region The Central region These regions consist of several revenue districts.

In each region there are 300 primary Agricultural Co-operative Societies, where the members of the federation undertaking all the activities at the farmers level. Each region has one processing plant with capacity of 200 tonnes per day. The processing plan in the central region has one solvent extraction unit and vegetable oil refinery. Thus Kerafed spread a colorful spectrum on the industrial map of India KERAFED, technology defines just anything. The oil complex at Kollam houses State-of the art facilities for extraction, processing and packing of coconut oil under extremely hygienic conditions. After all, it is the largest coconut oil mill in the sub - continent with a whopping installed capacity of 200 TPD.

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Oil generation is enhanced and the original aroma is ensured through an unique pre-processing. Coupled with a sophisticated two stage plate filter unit followed by micro filtering and, the aroma, flavour and clarity of KERA is intact and safe. Kera is proud to be patronized by millions as the tastiest of all cooking mediums and the most ideal hair oil. Truly the color of gold and the smell of yore, Kera enjoys an undisputed plurality of the market share in Kerala-a feat achieved by ultimate customer satisfaction. Kera found itself a permanent place in the hearts of housewives, chefs and good cooking Indians.

DISTRIBUTION NETWORKS

Being the fast moving consumer good that Kera is, purity and affordability are genuine safeguards not to be overlooking, But surely not the only ones. At KERAFED, we believe that availability is equally important and constantly strive in hat direction. An endeavor in which highlights like most extensive procurement channels most modern processing facilities and a gigantic storage capacity of 2100 tonnes with stock points at prominent cities in Kerala aid us a lot in ensuring that Kera's availability year round is a reality. Kerala State Civil Supplies Corporation and Consumer Federation have taken up distribution of Kera, in the public sector. Thus confirming Kera's availability to people at large.

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Additionally, in Kerala itself, it has over 5000 retail outlets selling Kera. It is all these that makes KERAFED and Kera dictate the price of branded coconut oil and related products in the nation. MARKETING STRATEGY OF KERAFED KERAFED has it all-an aggressive marketing strategy, energetic sales team with an insight into the future, tremendous confidence gained from the past and reasonable ambitions for an unprecedented innings ahead. Apart from meeting the market needs in Kerala, Kera has made its presence felt in States like Madhya Pradesh, Tamil Nadu, Andhra Pradesh and Karnataka also. Kera is currently part of the biggest retail network - CSD, Ministry of Defence. Oilseed co-operatives like Karnataka Oil Federation (KOF), Tamil Nadu Co-operative Oil Growers Federation (TANCOF) and Oil Federation of Madhya Pradesh will all soon be complementing the already existing marketing and sales channels of Kera, in their activities. kerfed has an aggressive marketing strategy and energetic sales team with an insight into the future to capture the highly competitive market . KERAFED also exports its products to various countries .

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STRICT QUALITY CONTROL MEASURES

Quality specifications of a global standard are adhered to by KERAFED stringently at all stages of production. To the extend that only Grade I copra certified by the Bureau of Indian Standards (BIS) is set aside for aside for processing . Kerafed's quality control laboratory meeting AGMARK parameters confirms the purity of Kera. Kera, the branded oil from Kerafed, apart from being delivered in bulk, also comes to you in sizes very convenient, viz: 100 ml, 200 ml, 500 ml bottles, half and one liter pouches, 8 ml sachets, one liter pet bottle also available in 5 kg cans and 15 kg tins.

VISION To become the single largest procurement agency of copra and the biggest coconut products manufacturing company in India in 5 years.

MISSION To provide maximum benefits to the coconut farmers and to have high quality value added coconut products to the consumers, thereby earn good returns for the company.

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KERAFED’s OBJECTIVES

1. 2. 3. 4. 5.

To reduce edible oil exports. To provide an impulse effect on internal production of coconut. To develop the agricultural potential of Kerala state. To strengthen the co-operative movement in state. To secure the marketing of coconut and its by-products, thereby assuring economic prices to growers.

6.

Thus to increase the income of 29 lakh farmer’s families and create employment in the industrial sector.

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2.3 PRODUCT PROFILE In KERAFED the only raw material required is copra. Kerala is rich in the raw material copra. Kerafed is established in 1987 with the goal of helping coconut growers all over Kerala. In the absence of adequate sunlight during monsoon month, smoke drying with mechanical dryers is resorted to copra made by smoke drying is often discolored since smoke comes into direct contact with copra. This problem is overcome with mechanical driers since copra is indirectly heated. Kera is proud to be patronized by millions as the tastiest, purest of all cooking mediums and is also considered as ideal hair oil. Truly the color of gold and smell of yore, kera enjoys an undisputed plurality of the market share in Kerala- a feat achieved by ultimate customer satisfaction. Kera has there by earned a permanent place in the hearts of house wife’s, chefs and every food loving people. KERA brand of coconut oil is produced by KERAFED from copra of the finest quality, directly procured from coconut growers in Kerala - the land of coconuts. The copra thus procured is processed using the most modern technology. In the selection and processing of copra, KERAFED employs strict quality control measures to ensure product superiority and purity. A unique two stage filtering process is employed by KERAFED to retain the original aroma and flavour of coconut oil for a longer period.

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KERA brand of coconut oil is known for its quality, purity, longer shelf life and reasonable price. Its quality is conformity with the grade specifications laid down by the Bureau of Indian Standards vide IS:5421968. Certificate of Authorization to grade "KERA" coconut oil under AGMARK has also been obtained. "KERA" is available in HDPE bottles of 100 ml, 200 ml and 500 ml; PET bottles of 1000 ml and polythene pouches of 500 ml and 1000 ml. The raw materials used for these pickings are of virgin or food grade, approved by CFTRI, Mysore or other Government approved agencies. Secondary packing is done using 3 or 5 ply corrugated cartons, as per specifications. Copra is used (1) edible (2) Milling purposes. Edible is made only to a very united extent and it is named Boda, Rajpur etc. Trade under million copra is popular from of copra known in different market as dikpas, edilthapadi, pukarasi, thekkan etc. Quality of copra is determined based in moisture content and extent of inferior types of copra are generally (1) mould affected (2) immature or rubbery copra (3) insect uncivil attacked copra (4) Discolored copra. Good quality copra is one which more than 60% moisture and the extend of inferior types not exceeding 2% by weight during January and June and 4% by weight during July to December. Copra making result in better returns to grower as it is value added product. Coconut oil is obtained by crushing of copra. Traditional exchange technique was using country ‘Chukkas’ which in turn gave way to rotary mills. Now a day the most efficient method of extraction through expeller units is widely seen. Solvent extraction units are used to extract the residual oil present in rotary and expeller crushed cakes.

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In India the yield of oil varies from 58% to 60% from chukkas, 62% to 63% from rotary mills and 63% to 65% from expellers. Now days the coconut oil is extracted by using most modern technologies.

Kera popular Kera popular is also called Kera brand coconut oil. It is used for cooking purpose and household uses. It is marketed inside India. It is packed in both bottles and pouches. Kera coconut oil produced by Kerafed is sold under the name “Kera”. Kera gold Kera gold is produced for exporting. It aims at Indians abroad. It has a very good market outside India. Kera kesh herbal oil It is used as hair wash. Some Ayurvedic medicines are used in it.

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Organization Chart

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ORGANIZATION STRUCTURE

CHART 2

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For effective functioning, the sate stands divided into three regions. The southern region consists of the revenue districts – Thiruvananthapuram, Kollam, Pathanamthitta and Alappuzha. The Northern region consist of Mallapuram, Kozhikode, Wayanad, Kannur and Kasargod districts and the Central region consist of Kottayam, idduki, Ernakulum, Thrissur and Palakkad districts. 300 primary agricultural credit co-operative societies in each region are made members of the federation to undertake production procurement and marketing activities at the farmer’s level. For processing and product diversification, each region will have one processing plant with processing capacity of 2000 tonnes of copra per day. The processing plant in the central region will have, beside a solvent extraction unit and a vegetable oil refinery. The two branches at Mumbai and Kolkatta looks after the marketing aspects of the products outside the state. The total no. of staff in the federation is 90. Apart from this there is around 15 daily wages staff and 120 casual workers (unskilled). There are also around 150 head load workers who depend on the loading and unloading works of Kerafed factory for their livelihood. Though they are not the permanent staff still the company pays festival allowances during times of onam etc. Though in the master plan there is provision for factories in all three regions but still there is no factory at the central region and the plot allotted for the same is lying unutilized there. Likewise the northern region plant is not of the required capacity as stated in master plan. So there are some practical shortcomings in the organizational structure but the company is trying to amend it in a time bound manner.

Establishing three processing plants, each with a capacity of 200 tons per day (TPD) of copra (60,000 tonnes copra per annum per plant). A 200 T.P.D. copra cake solvent extraction plant and a 30 T.P.D. (6,000 tonnes per year crude coconut oil) vegetable oil refinery would also be set up.

Chart No.3 In KERAFED, Administrative department is responsible for general administration as well as the personnel administration. Administration officer

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is the head of the department. The functions of the administrative department in KERAFED are: 1. The general administration as well as personnel functions.
2. Administrative functions include attendance monitoring, recording and

insurance, provident fund, accidental benefits etc. Recruitment recruitments. Employees are recruited through: 1. The Kerala State Public Service Commission. 2. By deputation from other departments. 3. Through direct recruitment board. 4. On contract basis. Recruitment, selection, placement, induction, training, promotion, retirement , time officer, security, leave, safety, wage and salary administration etc all comes under Administrative department. Working hours of KERAFED The production unit requires 24 hours continues working. These 24 hours are divided into 3 shifts. Each shift consists of 8 hours. The working hours for office staff is from 9.30 am to 5 pm with half hour break from 1 pm 1.30 pm. is done through Employment exchange under direct

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2 Finance Department
MANAGER

DEPUTY MANAGER

ASSISTANT MANAGER

JUNIOR MANAGER

SENIOR ACCOUNANT

ACCOUNTANT

Chart No.4 Finance department of kerafed, headed by manager. The main function of Finance department is procurement and allocation of funds. The functions of finance department are: • Monitoring of operations like collection. • Preparation of annual financial statements and reporting it to the management. • Account management – Profit and Loss account, Balance sheet, Cash Book, Ledger etc.

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• Custody and safeguarding of assets, securities and variables. • Maintaining salary records, wages and advertisement. • Accounting of receipts and payment, safeguarding of cash balance payment. • Getting the accounts audited • Maintenance of inflow and outflow of cash. • Maintenance of accounts. • Recording transactions. • Closing the accounts periodically. • Management of funds. 3. Production department Production department undertakes the process of transformation of copra into oil and cakes. A series of processing is used to convert copra into oil. KERAFED has two production plants. One is at Karunagapally (200 tonnes per day) and one at Naduvannur (30 tonnes per day) .KERA products are high quality products which have a god market in domestic as well as foreign markets

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MANAGER

DEPUTYMANAGER

ASSISTANT MANAGER

ASSISTANT MANAGER

JUNIOR MANAGER

JUNIOR MANAGER

OPERATOR

OPERTOR

WORKER

WORKER

Chart No.5 Plant manager is the head of the units and the plant has two main functional areas – production and quality control. Production planning is so as to avoid the dead stock. The production department and marketing department go side by side to achieve the Best results

Chart No.7 Main objectives of purchase department include maintaining continuity for the supply of materials to support production, minimum investment and maximum economic advantage, avoiding duplication and wastage, procuring best quality materials at lowest cost based on suitability for use.

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Chapter -3 Review of Literature

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STRESS Stress is the "wear and tear" our bodies experience as we adjust to our continually changing environment; it has physical and emotional effects on us and can create positive or negative feelings. As a positive influence, stress can help compel us to action; it can result in a new awareness and an exciting new perspective. As a negative influence, it can result in feelings of distrust, rejection, anger, and depression, which in turn can lead to health problems such as headaches, upset stomach, rashes, insomnia, ulcers, high blood pressure, heart disease, and stroke.

Stress is physical, mental and chemical reasons to circumstances that frighten, confuse, endanger or irritate. If the stress is controlled it works like a friend and strengthen to encounter many failures. Stress can be taken as negative value as well as positive value. consider, for example when you undergo annual performance review at work, you feel stress because you confront opportunity, constraints, and demands. A good performance review may lead to a promotion, greater responsibility, and high salary. But a poor review may prevent from getting the promotion. An extremely poor review might then even result in being fired.

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Two conditions are necessary for potential stress to become actual stress. There must be uncertainty over the outcome and the outcome must be important .stress is highest for those individuals who perceive hat they are uncertain as to whether they will win or loss and lowest for those individuals who think winning or loosing is a certainty. But importance is also critical. If winning or loosing is an unimportant outcome, there is no stress. The study by the Indian Council for Research on International Economic Relations, a New Delhi-based research group, said India’s rapid economic expansion has boosted corporate profits and employee incomes, but has also sparked a surge in workplace stress and lifestyle diseases that few Indian companies have addressed. Health Minister Anbumani Ramadoss said his biggest concern was the country’s information technology industry that has grown rapidly, riding on the outsourcing boom in recent years. “It’s the fastest-growing industry in our country, but it is most vulnerable to lifestyle diseases,” Ramadoss said. “Its future growth could be stunted if we don’t address the problem now.” Long working hours, night shifts and a sedentary lifestyle make people employed at information technology companies prone to heart disease and diabetes, the report said. There have also been growing reports of mental depression and family discord in the industry. Infosys Technologies Ltd., India’s second-largest software exporter, has a 24-hour hot line for employees suffering from depression to access psychiatrists.

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Infosys introduced a work-life balance plan after a 24-year-old employee suffered a heart attack several years ago. India’s per capita health spending of $7 is one of the lowest in the world and is a fraction of what the United States spends -- $2,548, according to a 2006 WHO report.

Several recent studies have highlighted the links between work-related stress, violence at work, the abuse of drugs and alcohol and tobacco consumption. These studies tend to suggest that stress at work plays an important role in the development of negative individual and organizational factors and forms a common element linking working conditions, substance abuse and violent acts. There appears to be a significant correlation between difficulties in relaxing after work and negative emotions such as fear, helplessness and failure. Stressful work may contribute to the development of a desire among workers to reduce tension by drinking, using drugs and other harmful substances.

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Consequences of stress to employees of kerafed

Chart no: 8 Consequences of stress

Consequences for individual

Consequences for the family

Consequences for organization

1. Consequences to individual Stress is both a friend and foe. A high level stress has harmful consequences like
i.
• • • • • • •

Impact on behaviour • sleep difficulties • Under eating or overeating • Increased smoking and drinking • Nodding off during meetings or social gathering • Losing your sense of humour • Moving in a tense and jerky way • Absenteeism and turnover • Reduction in productivity • nervous habits

2. Consequences to the family Stress adverse effect will be on spouse, child abuse, alienation from family members and even divorce .additional stress are experienced while handling the personal, social, cultural dilemmas of balancing the work and family.

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3. Consequences to organization • Low performance and productivity • High rate of absenteeism and turnover • Loss of customers due to poor attitudes of workers • Increased alienation of the worker from the job • Destructive and aggressive behaviour resulting in strikes and sabotage • low morale

have different and sometimes opposing expectation of a given individual. Another type is inter- role conflict where an individual plays more than one role simultaneously



Role ambiguity: It occurs when the employee doesn’t know what is expected of him.

• Interpersonal and group related factors Interpersonal demands are pressure created by other employees. Group related stressors include factors like conflicts, poor communication, unpleasant relationship, misunderstanding etc.

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• Organizational structural factors Organizational structure defines the level of differentiation, degree of rules and regulations and where decision made. Excessive rules and lack of participation in decisions that effect employees are examples. • Organizational leadership factors • Organization’s life cycle • An organization’s life cycle creates different problems and pressure for the employees. The first and the last stage are stressful. C. Group stressors

• Group cohesiveness Lack of cohesiveness can be very stress producing , especially for those who cannot thrive in isolation. • Lack of social support • Conflicts

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D. Individual stressors • Excessive time away from home and family • Job concern • Career changes • Economic problems • Life change and life traumas • Personality of a person personality (certain personalities are more stress-prone than others) • lifestyle (principally poor diet and lack of exercise

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Stress and Performance – the Inverted U relationship

The relationship between stress and performance is explained in one of the oldest and most important ideas in stress management, the “Inverted-U” relationship between stress and performance The Inverted-U relationship focuses on people’s performance of a task.

The left hand side of the graph is easy to explain for pragmatic reasons. When there is very little stress on us to carry out an important task, there is little incentive for us to focus energy and attention on it. This is particularly the case when there may be other, more urgent, or more interesting, tasks competing for attention.

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Figure no. 1

As stress on us increases, we enter the “area of best performance”, we are able to focus on the task and perform well – there is enough stress on us to focus our attention but not so much that it disrupts our performance.

Coping with stress at the level of individuals Stress can be managed by an individual, which will enable him to regain control over his life. Some of the stress reducing strategies from individual’s point is: a) Knowledge about stress An individual should know self, what are the factors causing stress and how to tackle stress. b) Psychological fitness Exercise in any form will helps in coping the stress. Noncompetitive physical exercise like aerobics, walking, jogging, playing football or tennis will help in reducing stress to some extent. c) Time management An individual must understand how you manage the time so that he can cope with tension created by job demands d) Assertiveness An individual should be assertive. He should not say ‘Yes’ when he want to say ‘No’.

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e) Social support Every person should have people to turn to, talk to and rely upon. Social network includes friends, family, or work colleagues, who will be supportive during times of stress and crisis f) Relaxation techniques Every individual must teach himself to reduce tension through relaxation techniques such as yoga, meditation, hypnosis, g) Plan your life in advance 2. Coping with organization sources of stress Some measures the organization must take are: a) Selection and placement While doing selection and placement of employees, the factors should kept in mind are; the individuals who are more prone to stress should not be put on stressful jobs. The individual who are less prone to stress may adapt better to high stress jobs and perform those job more effectively b) Goal setting Goal setting can reduce stress as well as provide motivation

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c) Improved communication Effective communication with employees reduces the uncertainty by lessening role ambiguity and role conflict.

d) Redesigning jobs Job redesigning enhances motivation, reduces the stress among the employees and enhances “quality of work life”. e) Participative in decision making If the organization gives the employees participation in those decisions that directly affect them and their job performance, it can increase employee control and reduces the role stress. f) Building team work The management should try in creating such an environment in which there is no provision for interpersonal conflict or inter group conflict. Encourage members of the group to be mutually supportive and productive.

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g) Personal welfare programmes Organization can provide facilities at their premises for physical fitness such as gyms, swimming pool, tennis court etc. as well as psychological counseling. They should hold seminars or workshops to make the employees understand nature and sources of stress and possible ways to reduce it. To Change the Organization to Prevent Job Stress
•

Ensure that the workload is in line with workers' capabilities and resources. Design jobs to provide meaning, stimulation, and opportunities for workers to use their skills. Clearly define workers' roles and responsibilities. Give workers opportunities to participate in decisions and actions affecting their jobs. Improve communications-reduce uncertainty about career development and future employment prospects. Provide opportunities for social interaction among workers. Establish work schedules that are compatible with demands and responsibilities outside the job.

•

• •

•

• •

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Individual differences and stress in kerafed Not everybody respond to stress in the same way, and not every one respond to stress in the same way. There are strong difference in the ways individuals experience and response to stress. These individual differences moderate the relationship between the causes and consequences of stress. Self esteem Individuals who have positive image of themselves and their abilities are less likely to experience work as stressful. Moreover, people with high self-esteem have more confidence in themselves that they can deal successfully deal with stress. Tolerance for ambiguity People also differ in their tolerance for ambiguity. Some people are comfortable with the fact that not every thing in their work situation is black and white. For instance they are not upset when they know generally what they are supposed to do but don’t receive very detailed step-by –step instructions. Other people have a low tolerance for ambiguity. They are uncontrollable with unstructured situations. They want to know exactly what they are supposed to do and exactly how will be evaluated. People with high tolerance for ambiguity are less likely to suffer from job stress. They are less likely to see role ambiguity and role conflict as stressful.
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A STUDY on stress levels among middle-level managers from 96 leading companies in India and Kenya has shown that tension at the workplace could well have a cascading negative impact on the Gross National Product (GNP). Effective time planning and management can help considerably reduce stress levels. The study found that those managers who had a clear plan for using their time before the actual work begin, and, as much as possible, stuck to their time plan, had less stress compared to others. The National Institute for Occupational Safety and Health (NIOSH) The NOISH report on the right is an excellent resource that cites the following • 40% of workers reported their job was very or extremely stressful;
• •

25% view their jobs as the number one stressor in their lives; Three fourths of employees believe that workers have more on-the-job stress than a generation ago; 29% of workers felt quite a bit or extremely stressed at work; 26 percent of workers said they were "often or very often burned out or stressed by their work"; Job stress is more strongly associated with health complaints than financial or family problem NIOSH defines job stress as the harmful physical

• •

•

and emotional responses that occur when the requirements of the job do not match the capabilities, resources, or needs of the worker. Stress also occurs

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when the situation has high demands and the worker has little or no control over it. Job stress can lead to poor health and injury.

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Chapter -4 Research Methodology

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RESEARCH METHODOLOGY
Research methodology will help us to know what are the research methods, techniques used in fulfilling the study conducted in KERAFED. It also helps in giving scientific justification of the problems, which are all methods are relevant and which are not relevant, why paricular research method is appropriate for the study.

Area of Study
The study on stress management was conducted at KERAFED head office Thiruvananthapuram and at production department in Karunagapally, kollam district.

RESEARCH DESIGN
Research design stands for advance planning of the methods adopted for collecting the relevant data and techniques to be used in their analysis, keeping in view the objective of the research and the availability of staff, time and money. SAMPLING DESIGN A sampling design is a procedure the researcher would adopt in selecting the items for the sample. In fulfilling my project i have selected 50 employees randomly from KERAFED to find out the stress in the

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organization and how it does brings bad or good impact for both employees and the organization. In random sampling each and every item in the population have equal chance of inclusion in the sample and each one of the possible samples has the same probability of being selected. Type of Data Collection Both primary and secondary methods have been used in collecting data from KERAFED. Primary method means through observing and interviewing employees of KERAFED and through questionnaire method. In secondary method data has been collected from KERAFED’s website, annual report. Structured questionnaire: Structured questionnaire is a printed list of

questions to be filled by the respondents. The structured questions should be short as possible and simple to understand. The questionnaire was designed such that it helps to elicit the accurate information. Observation Method- This method is that subjective bias is eliminated. This is independent of respondent’s willingness to respond. Interview Method- this method of data collection involves of oral-verbal stimuli and reply in terms of oral-verbal response. In fulfilling this project in KERAFED personal interview method is used i.e. direct personal investigation.

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Chapter -5

Analysis and Interpretation

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Once the data has been collected from employees, each sample questions were classified, tabulated and then subjected to analysis. The data obtained were analysed in following ways. 1. Coding and Tabulation Coding is necessary for efficient analysis and through it several replies may be reduced to a small number of classes which contain critical information required for analysis. After the data are edited, next step is converting the data into symbols and numbers i.e.; coding. Tabular representation is the systematic representation of data in rows and columns using tables, it makes the data more clear. 2. Percentage analysis Percentage analysis It determines the percentage of respondents corresponding to each factor. The percentage is calculated by dividing the number of respondents belonging to a particular factor by the total number of respondent and is expressed in terms of percentage. Percentage = No. of respondents Total no. of respondents x 100

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3 Graphical Representation In this study certain graphs are used for the effectiveness of report. It can be shown in a simple way through Pie-diagram. Pie Chart- Here the circle is divided on the basis of various scales used. Since full angle 360 degree around the centre of the circle represents the whole data each sector will have angle at the centre. 4. Hypothesis testing For testing the hypothesis Chi-square(χ 2) test of goodness of fit at 5% level of significance is used. Chi-square test is a stastical measure used in context of sampling analysis for comparing a variance to a theoretical variance. By comparing the calculated value with the table value of Chi-square for (n-1), n being the number of items in the sample, degrees of freedom at 5% level of significance. If calculated value of χ 2is less than table value, the null hypothesis is accepted, but if calculated value is equal or greater than table value, the hypothesis is rejected.

Chart: 2.3 below illustrates table: 2.3
Always To some extent To great extent Never 40%

0%

10% 50%

Interpretation: 10% of KERAFED employees feels stress never negatively affects work, but 90% feels that to some or great extent stress negatively affects work. 4) Opinion about working condition provided by organization.

Interpretation: 38% of the KERAFED employees think that stress never helps in boosting their performance, 6% feels stress always helps in boosting performance, 36% and 20% feels sometimes and almost it does.
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Interpretation: About 6% of KERAFED employees think that stress becomes a reason for absence, 40 % thinks occasionally it’s a reason, 32 % thinks rarely stress is a reason for absenteeism but 22% thinks never stress a reason. 7) Stress can affect the output of an organization.
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Interpretation: The above data indicates that the organization provide deadline at work 48% says occasionally deadlines are given, 14% think very often, 28% said rarely and 10% accepts never deadlines are given.

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9) Do you feel tensed when deadlines are given. Table: 2.9 Very much Sometimes Not much Never No. of respondents 8 27 10 5 50 Percentage 16 54 20 10 100

Chart: 2.9 below illustrates table: 2.9
Very much Sometimes Not much 20% 10% Never 16%

54%

Interpretation: Suggestion of employees on whether they are tensed when deadlines are given: 16% of employees are very much tensed, 54% feels sometimes tensed, 20% thinks not much tensed and 10% are never tensed. 10) Does stress cause any psychological impact on you?

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Table: 2.10 Very much To an extent Not much Never No. of respondents 5 27 10 8 50 Percentage 10 54 20 16 100

Chart: 2.10 below illustrates table: 2.10
Very much To an extent Not much Never 54% 20%

10%

16%

Interpretation: 54 % of employees think to an extent stress causes any psychological impact on them, 10% thinks stress creates very much psychological problem, 20% and 16% thinks not much and never stress affect psychologically. 11) Stress brings impact on behaviour. Table: 2.11 No. of respondents
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Always To some extent To great extent Never

4 32 11 3 50

8 64 22 6 100

Chart: 2.11 below illustrates table: 2.11
Always To some extent To great extent Never

Interpretation: It is clear from the above table 36% of the employees strongly agrees that organizational factors causes stress, 48 % agrees to the fact, 10% disagree to this and 6% strongly disagrees that organizational factors affect performance. 18) Role related factors are caused by stress. Table: 2.18 No. of respondents Percentage Very much To an extent Not much Never 3 24 15 8 50 6 48 30 16 100

Chart: 2.18 below illustrates table: 2.18

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Very much To an extent Not much 48% Never

6%

16%

30%

Interpretation: In the analysis about 48% of employees think to an extent role related factors are caused by stress, to 6% employees feel very much role related factors are caused by stress but 30% ,16% of employees thinks not much and never, role related factors are caused by stress. 19) Stress caused by job related factors. Table: 2.19 Never Sometimes Almost Always No. of respondents 3 23 16 8 50 Percentage 6 46 32 16 100

Interpretation: Employees opinion on strategies followed to cope up stress in organization 4%of employees remark it as good, 46% says an average and 50% employees thinks poor performance on the part of organization. 23) Stress is a reason for job hopping.

Chart: 2.24 below illustrates table: 2.24
Always To some extent To great extent Never 24%

40% 36% 0%

Interpretation: Stress management and training program’s are necessary in an organization employees response to this is 36 % feels its always necessary, 24 % think to an extent and 40% thinks to a great extent its necessary.

4. 78% of the employees are dissatisfied and 22 % are highly dissatisfied with stress management program followed in KERAFED. 5. Stress is a reason for job hopping 62% employees agrees to this fact.
6. Stress management and training program’s are necessary in an

organization 40% of employees thinks to a great extent its necessary.
7. 18% of employees think stress very much affects interpersonal

relationship with co-workers and superiors in organization.
8. 64% employees of KERAFED feel that to some extent stress brings

impact on their behaviour.
9.

54% employees of KERAFED feels to an extent stress affects out put. boosting their performance.

10. 36% of KERAFED employees think that sometimes stress helps in

11.Employee shortage is a major problem in kerafed.

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6.2 SUGGESTIONS
To improve the present condition of KERAFED some suggestions are:
1. Good training programmes on different departments should be

implemented, so that employees can cope up with the changing needs of the firm. 2. Currently poor stress management programmes are followed in KERAFED, so good stress management programmes should be implemented. 3. Improve the welfare measures of employees. 4. In any organization stress development means failure of implemented strategies and interpersonal relationships, so KERAFED should look at causes of stress, proper management of stress means success of organization.
5.

Occasional get together of employees and management will boost employee performance.

6. Reorganization of people who have done outstanding performance, it 7. Good employee and management relationship will help to reduce stress to a great extent. 8. Consider the problems of the employees for the wellbeing of the organization. 9. Introduce a stress management committee to solve employee problems.

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6.3 CONCLUSION
The Kerala Kera Karshaka Sahakarana Federation Limited

(KERAFED) is doing its commercial functions of production, procurement, storage, processing, product diversification and marketing of coconut and coconut products. KERAFED is farmer’s friendly organization and it increases the industrial importance of Kerala by its coconut production and coconut products. It is enhancing the production of coconut, developing the agricultural components and strengthening the co-operative movement. No organization and individual remain silent under stressful situation. The study will help the firm to improve existing stress management programmes and there by increasing employee satisfaction, increased productivity, improved relationships both on and off the job, better teamwork and communication, improved morale, retention of valued employees. Thus better management of stress is important in every organization.