%ecid! will still work but the recommendation is to use %%CREATIVEID%%

Creative Type

%%CREATIVE_TYPE_ESC%%

Destination URL (Double Escaped)

%%DEST_URL_ESC_ESC%%

Destination URL (Escaped)

%%DEST_URL_ESC%%

Destination URL (Unescaped)

%%DEST_URL%%

Device ID

%eudid!

Do Not Track

%%DNT%%

IP Address

%%IPADDRESS%%

Keywords

%%KEYWORDS%%

Keywords (specific key)

%%KEYWORD:[key]%%

Latitude

%%LATITUDE%%

Longitude

%%LONGITUDE%%

Placement ID (App ID / Site ID)

%%PLACEMENTID%%

Request ID

%%REQUESTID%%

User Agent

%%USERAGENT%%

Notes about Macros

%eaid! will still work for Line Item ID (aka Ad Group ID) but the recommendation is to use %%ADGROUPID%%.

If you’re passing over key value pairs, you can set a macro to return the value for a particular key using the %%KEYWORD:[key]%% macro. Example: If you’re passing over “gender:male,age:24” as your keywords, you can use the %%KEYWORD:age%% macro to pass the age into your ad. %%KEYWORD:age%% will be replaced with 24