The @GreenGiant made a 3D appearance at New York City’s Grand Central Terminal for the #OneGiantPledge campaign.

The augmented reality experience was displayed on a giant digital billboard where you could ‘Take One Giant Pledge‘ to consume more green vegetables over the next 30 days.

Consumers were given a chance to have their photo taken with the @GreenGiant which they could redeem on Facebook and they were given a green pledge bracelet, a coupon for Green Giant frozen boxed vegetables and miniature @GreenGiant children’s toy.