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Prada Transformer

Designed by OMA, Prada Transformer was a temporary cultural pavilion situated on the grounds of Seoul's Gyeonghui Palace, housing a fashion exhibition, movie theatre, art exhibition, and special event space. The tetrahedral structure was flipped between each phase, fundamentally changing the configuration of the space. Our branding featured a transforming identity system, all the printed materials for each event (Fashion, Cinema, Art, Student Take-over), and a highly dynamic website.