Real Estate Trends

Areal estate trendis any consistent pattern or change in
the general direction of thereal estateindustry which, over the course of time, causes a statistically
noticeable change. This phenomenon can be a result of the economy, a change inmortgagerates, consumer speculations, or other fundamental and
non-fundamental reasons.

TheInternethas become majorlead generationmethod real estate marketing,
eclipsing local newspapers and all other sources as the consumers most
preferred method to learn about homes for sale. An overwhelming majority (87%)
of recent home buyers say they used the internet as an information resource
during their home-buying process, and nearly one-third say they first learned
about their newly purchased home from an online channel, according to a study
by the National Association of Realtors (NAR). Majority of real estate
companies use popular internet marketing methods likeSEO, advertising and social media.
Websites like Craigslist, Google Plus and Facebookhave become in 21st century main
sources for both buyers and sellers. Rapid changes in market environment forced
some countries to introduce new laws regulating real property market in the
web. Even with introduction of internet, traditional media and methods of
generating leads were still an important part of Real Estate trade:

Though the internet was the most popular source,
buyers also cited information from real-estate agents (85%), yard signs (62%),
open houses (48%) and print or newspaper ads (47%). Fewer buyers relied on home
books or magazines, home builders, television, billboards and relocation
companies