The chatbot, named Juliet, is available in English and French through Facebook Messenger, and enables travellers to easily manage many aspects of their trip including destination inspiration and discovery, flight booking and day-of travel information. To chat with Juliet, please visit: http://m.me/westjet

Juliet, named after one of WestJet's original aircraft, uses reinforcement learning allowing the chatbot to learn the way humans do, with a combination of instruction, examples, and experience, leading to better responses over time. WestJet will continue to add more functionality, features and capabilities to Juliet including availability on different platforms and voice interaction.