Africast, Investing in Africa’s Digital Broadcast Future:

The focus of this year’s Africast was Digital Terrestrial Broadcasting and the imperatives of financing quality content for the African market.

Hosted in Abuja, Nigeria, the event, which was introduced by the National Broadcasting Commission, highlighted the importance of on-going investment into broadcast technology and offered other industry stakeholders a business and collaborative gateway to the African broadcast market.

The head of the broadcasting conference and Director General of the NBC, Mallam Modibbo Kawu said: “The revolution will also create business opportunities, jobs as well as improve standards of broadcasting on the continent.”

He explained that “Africast 2016 will afford the numerous participants coming to Nigeria for the first time a chance to positively experience our country first hand in order to change any negative perceptions that have inhibited the nation’s international acceptance.”

The event comes at a crucial and volatile time for the Nigerian broadcast industry, as the country is finalising the switch over to digital terrestrial television from analogue television due to be completed by June 2017.

Nigeria looks primed to lead the way in African broadcast technology and content perception. Events such as Africast are showcases for national development, but also help to maintain communication and trade channels across the continent.

SES Africa, as one of Africa’s leading satellite operators and utility providers, covering and connecting 99% of the continent, offered a wider perspective for the audience at Africast.

With over 25 years of experience in providing video services through satellites and world-class connectivity, SES Africa supplies leading Pay TV providers with satellite capacity and assists free-to-air broadcasters to reach more people.

For more information on SES Africa’s video, broadcast and satellite up-link service offerings, add your contact details in the form below for a SES Africa representative to contact you: