Jesse Heiman is a guy you probably don't know, but you've almost definitely seen. He's been in dozens of movies and television shows (including 31 episodes of "Chuck" as one of the Buy More nerds). He's been in everything from Sam Raimi's Spider-Man to "NCIS" to "Curb Your Enthusiasm" to The Social Network. He's been in everything... as an extra (The "world's greatest extra," according to the Internet). In the interest of full disclosure, he grew up not too far from me, and his older brother is a friend of mine. But more importantly, the man is finally getting his due in one of the weirdest Super Bowl commercials ever, the newest in the ubiquitous Go Daddy commercials.

I've got the weirdest boner right now.

Seriously though, the commercial is pretty goofy and under normal circumstances I'd never bother writing up a friggin' Go Daddy commercial. But Heiman's story is actually pretty unusual -- he's literally built a career out of bit parts. He's been on Leno, interviewed on ABC News, he's got a Youtube video that compiles his appearances that's gotten almost 3 million hits, and he's, well, he's that guy. That guy in that thing, that show, you know? The one with the face? You know? With the hair? That one.

It's just nice to know that all that hard work and dedication to being in the background can result in making out with Bar Refaeli. That's the American way, folks.