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OUR BLOG HAS MOVED!

We've folded our blog into our main web site! Don't worry, we're still around for all your Japanese street fashion needs - in fact, we're only growing! For all new information, please visit us at https://www.tokyorebel.com and click on the blog/news link.

Saturday, July 28, 2012

Victorian maiden has a few new items up for reserve right now!Get ready for cooler weather with these outerwear items!
Please view the reservation policy here before ordering. Please note that the process for ordering VM reserves has changed.We're standardizing the process across brands. Please click the link above and read "how to reserve" for more information.

Friday, July 27, 2012

This is something any of our local customers - and anyone planning a special trip here - will want to pay attention to.

WHAT: Our physical store is moving!WHEN: The last day we'll be open at our current location is August 25th.THE CAVEAT: We don't have a new space yet.THE UPSHOT: For a few months, we will not have a physical store. If you want to visit us, do it before August 25th!

OUR WEB STORE WILL REMAIN OPEN THROUGHOUT OUR LOCATION SEARCH. Items will be shipped from our warehouse, and we will continue to get new merchandise. No change online.

WHY: Simple - our lease is up, and that's given us an opportunity to look for a better location. We signed a 3 year lease in 2009 knowing that by this time, we'd have a good idea whether or not we wanted to keep on keeping on, and whether we liked our current location or wanted to find a new one.

The good news is we definitely want to stay open. But we think we can do better than our current spot. We'd like a place that's easier to get to for more of our customers, for one thing. New York can have some challenging weather, so being nearer more transportation options is important for us and our customers.

We're also looking for a space that's better for events - ideally one we can host events in itself! But if not, then at least closer to appropriate venues. Hopefully we can run more events once we reopen.

IT'S BUSINESS AS USUAL ONLINE. In fact, the reason we have the luxury of taking our time looking for a new location is the health of our web store. We have many loyal customers in the midwest, the south, and the west coast and from countries around the world ranging from Singapore to France to Brazil, and we look forward to continuing to serve you all!

However, we also want to give our local customers a little consolation over the next few months, and to that end we'll be offering free shipping in New York, New Jersey and Connecticut starting on September 1 and lasting for as long as our physical store is closed. In addition, anyone waiting for reserve orders originally set for store pickup after we close our physical location will have their orders shipped for free instead.

When will our next store open? We don't know yet. After Comic Con. Did we mention we're going to Comic Con? We are! (We'll have more on that later.)

In one sense, this is back to the future for us. An opportunity to hit the reset button after learning the game. We started out as an online store with a desire to open a physical location once we grew big enough. And we did that, and we're going to do it again. And we think we can do it even better, both for us and for you.

We'll have more info about this soon, and we'll keep you all updated on the status of our location search!

PLEASE VISIT US AT OUR CURRENT LOCATION BEFORE AUGUST 25TH. And please continue ordering online!

The third reserve series we've posted in as many days! But we know
some of you have been waiting for this one - we've now confirmed
that we can take reservations for this special series!
These items were previewed at the company's recent
Magical Mystery Tea Party in Japan.

Reservations conclude August 27th. Please note that as always with BTSSB/AATP, reservationsare not guaranteed until confirmed. Some items may no longer be available. Please ask!

Wednesday, July 18, 2012

For a fun summery lolita outfit, take a look at this jumper skirt from Alice and the pirates' Treasure hunt in the mystic island series! We've just restocked it, so check it out!

This dress is made of a comfy lightweight material, so it's perfect for warm summer weather. The print itself is covered in images of islands and pirates on a sealand adventure. It would be perfect for a pirate lolita theme.

I chose to match this with a black and silver Fairy Tales pochette from the same brand. The "book" adds a nice antique touch and the black with silver compliments the colors of the dress- the silver tones remind me of pirate treasure!

Want to add some more marine flair? Our Melty Mermaid Princess necklaces can add a great touch to any outfit, not just sea-themed one. The inset of the pendants have sparkly "sand" and tiny seashells inside.

Saturday, July 14, 2012

UPDATE: We now have enough questions for the designers - thanks to everyone who submitted! Watch for the Q&A to be posted soon!

The next in our series of interviews with Japanese street fashion icons and trendsetters is a big one - literally!

For the first time we've certainly ever seen, FIVE designers from Baby, the Stars Shine Bright and Alice and the Pirates have agreed to a Q&A session - at the same time!

Got a favorite BTSSB or AATP print? One of these designers probably designed it!

BABY, THE STARS SHINE BRIGHT

UEHARA KUMIKO

KANOU MASUMI

TACHIBANA SAKI

ALICE AND THE PIRATES

MITSUBA

NAKAMURA TOMOMI

As always, we want your questions! Ever wondered how they come up with their ideas? How long it takes to create an original print? What it was like working at the company after Kamikaze Girls was released? Submit your questions to us - either for the designers collectively or one in particular - and we'll combine them with our own! (Please try to avoid customer service type questions; we may not ask them every question we're sent.) Please tell us if your question is for a specific designer.

Send us your questions through email at info@tokyorebel.com, with "BABY DESIGNER Q&A" in the subject. Once we can translate their answers, we'll post them to our web site's Interviews section.

Victorian maiden has a few new items up for reserve right now including their floral "Lady" print!

Please view the reservation policy here before ordering.
Please note that the process for ordering VM reserves has changed.
We're standardizing the process across brands. Please click
the link above and read "how to reserve" for more information.

Saturday, July 7, 2012

If you want to wear something bright and fun this summer check out one of Super Lovers' tulle skirts! These skirts are lightweight, perfect for the summer weather, and are made of layers of patterned tulle with a bottom lining layer. Add even more interest to your outfit by mixing multiple colors like in the coordinate shown above!

Here's KERA model Re:NO dressed in a similar pop punk style also showing off layering the skirts.

I choose to coordinate the skirts with a colorful character tee and lock necklace from SEX POT ReVeNGe to give the outfit a punk feeling while keeping it colorful! Don't be afraid to add some color to your wardrobe ~

Upcoming Order Schedule

The following is our approximate schedule for future orders we plan to place with our brands, subject to change at any time. If you are interested in special ordering an item, you can use this as a guide for when to order. We recommend ordering 1-2 weeks in advance. Please email us to start a special order.