Tag: brand book

Whether you’re a startup or a large corporation, being consistent with your brand will make things easier for you – and your customers. This is where a brand style guide comes in. Basically, it’s a ‘manual’ that helps maintain brand...

The moment you start building your brand, you immediately imagine what you want people to think about it. You create this persona, this specific image that would make it stand out from the rest of the brands in the market....