Category: Social media

The social media game is changing and creators and brands are always looking for new ways to stand out from their competitors. With this in mind, here are some simple ways you can polish your social media strategy and keep your audience engaged online... Start a Facebook group If you're using social media for your [...]

Instagram stories are known for being spontaneous, relaxed and much less filtered than our Instagram grids. That being said, this doesn't mean that the quality of the content that you upload to your Instagram story shouldn't be as good as what you post on your feed. Sometimes just as many (if not more) people will [...]

Hi everyone, The other day I was thinking about something. When it comes to supporting local businesses, we spend most of our time talking about "shopping local". Whilst it's better to shop local where you can, there are other ways that you can support small businesses online. By doing these really simple things, you're giving [...]

If you've been to uni then you've probably had the LinkedIn conversation. You've probably been told to connect with your lecturers so that after you've graduated they can see whether or not you're putting your degree to good use. If you haven't jumped on to LinkedIn before - it's basically a more professional Facebook. Here [...]

In an online world full of bots, bought followers and often just plain unoriginality, it can be really difficult to get ahead of the social media game. It's one of those things that will probably always be a labyrinth of strategy versus trial and error. So, here are a few common social media mistakes that [...]

If you have your own business and you've started delving into the world of social media, you'd be silly if you didn't giving influencer marketing go - or at least give it some thought. What even is influencer marketing? In a nutshell, it's the process of finding and engaging with people who can create conversations [...]

Navigating your way through the world of social media is no easy feat, especially when we're constantly being bombarded with new apps and websites that are designed to take our online presence to the next level. Here are a few of my favourite social media tools that make my life, and my job, a little [...]