August 30, 2018

Astro Malaysia Unveils First 24/7 eSports Channel in Southeast Asia

In what could be considered as a milestone for eSports in Southeast Asia, Malaysian media giants Astro launch their own dedicated eSports and gaming entertainment channel today, April 27, 2016.

Called “Every Good Game” or “eGG”, eSports enthusiasts can enjoy League of Legends, Dota 2, Counter Strike: Global Offensive (CS:GO), Hearthstone, Heroes of the Storm (HotS), StarCraft II (SC2) and many other game titles on the comfort of their own high-definition (HD) screens at home.

According to Lee Choong Khay, Vice President of Sports for Astro Malaysia, they “believe that a dedicated 24/7 eSports channel, eGG will play a pivotal role in bringing together a connected ASEAN community of eSports fans”.

The Malaysian-based company plans to “partner with main game organisers and developers to bring live top tier global tournaments and on demand content featuring pubstomps, gaming walkthrough, expert guides, documentaries, game house tours and weekly highlights”.

The service is only available in Malaysia at the moment.

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