NewTeeVee's tipster wouldn't disclose the exact price, but was quoted as saying "I wouldn't say anyone got rich, but everybody was happy," indicating that Revver almost definitely fetched more than the $12.7 million in venture funding they raised from Comcast, Turner, Draper Fisher Jurvetson, Bessemer Venture Partners, Draper Richards and William Randolph Hearst III.

The Revver team has indicated they plan to work under the new ownership, and no sweeping business plan changes have been announced for the video sharing company at present.

Brad Greenspan is himself no stranger to headlines. About this time last year, a LiveUniverse subsidiary, LiveVideo, was being reported by well known YouTuber Nalts as paying famous YouTube denizens to migrate to LiveVideo. In November of 2006, Greenspan also initiated a lawsuit and activism site against his former company, MySpace, calling attention to the fact they were censoring widget makers and software service providers using MySpace as a development platform (my how the times change).

Unlike some recent purchase rumors flowing through the headline space, this is one that makes a good deal of sense, and Revver, probably the video sharing site with the most positive reputation, looks to fit well within the existing LiveUniverse portfolio.

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