Josh Elledge is the Founder and Chief Executive Angel at SavingsAngel.com, whose mission is to help families save money and build wealth. He has appeared on radio and TV over 1000 times and has a syndicated news column with 1.5 million readers. As a result of his media experience, he created UpendPR.com where he shares how to use PR to your advantage.
The references in Kirk's intro are:
Tim Williams: Price Better by 1% and Earn 10% More Profit
The 1% Windfall by Rafi … [Read more...]

Chris Cerrone & Laci Urcioli are the hosts of the Chris Cerrone Show, a podcast with 1.8 million downloads across 136 episodes. They are also marketing and business consultants, who hail from Vegas. Chris is a former skateboarder, and Laci a former circus performer.
Know Your Value
What is the most important thing you can share about pricing?
Know your value.
Your value has a direct effect on what you can charge.
Know your customer and audience.
For whom are you … [Read more...]

Your story is the core of your brand. If you know your story, you can tell your audience. If the audience connects with your story, they will share your message with others. On the flip side, if you do not have a story, you do not have a brand. Melissa Hawks explains the value of your brand to your customers.
The Definition of Branding
What is the most important thing you can share about pricing?
Whatever your business, you have a brand.
Your brand has a story.
That story … [Read more...]