social media measurement

In this paper, we explore the challenges of quantifying social marketing’s financial and nonfinancial ROI and how businesses are employing strategic measurements that reveal dividends beyond the bottom line.

The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations.
The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned.
The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.

SHL's Global Assessment Trends Report provides human resources professionals and those interested in learning about global assessment practices a comprehensive look at how organizations around the world measure talent.

To demonstrate its prowess as an insight-driven agency, Waggener Edstrom used Brandwatch to monitor and analyze the social “buzz” around the 2012 London Olympic Games—and turned social conversations into meaningful insights for its client brands.

An introduction to using social media in business, this eBook discusses the importance of setting social media goals and how to foster a positive brand experience, along with tips to become a thriving social enterprise.

For Sky News Arabia, using social media monitoring & analytics to “sense-and-respond” to viewers is a critical component to increasing viewer-to-viewer engagement and gaining extended market reach in an established market.

In this report, we examined the online conversations around Fashion Week in New York, London, Paris and Milan to find out exactly what makes fashion enthusiasts and buyers tick—and reveal trends and insights to help make fashion brands smarter.

Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.

Find out how B2B companies are utilizing social media marketing relative to their B2C peers in the areas of social participation, social marketing staffing, executive support and success measurement. This proprietary report based on a survey of 104 marketers across a range of businesses shares challenges and opportunities ahead.

Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?

When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization.
Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.

Industrial customers use content to research and make purchasing decisions. Are you giving them the info they need? Developed by IHS GlobalSpec, this white paper explains the growing importance of using content to attract, acquire and engage engineers and technical professionals.
Content marketing positions your company as an expert, builds trust and introduces new products and services to a wider audience via webinars, technical articles, social media and more. Find out which content appeals most to technical professionals. Learn how to provide information that fulfills their needs at specific points in the buying cycle. And see examples of how and where industrial suppliers effectively use content marketing to deliver information that can help turn shoppers into buyers.
Content Marketing for Industrial Marketers also explores the challenges of producing enough of the right content, repurposing it across multiple channels and budgeting for it. Plus, it provides the steps to start dev

In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.

In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.

Effectively measure the ROI of your social media marketing so you can optimize it.
• Strategies for effective social ROI measurement
• How to adapt measurement to your social strategy
• Tools to optimize the ROI of your social marketing

This guide provides a number of helpful tips for an effective evaluation of campaign activity, including:
• How to distinguish between measurement types
• An in-depth view on campaign measurement frameworks and dashboards
• Common campaign objectives

Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent.
Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University:
- A mere 15 percent of marketers have proven social’s impact quantitatively
- 58 percent of CMOs feel increasing pressure to prove the value of marketing
- Only 2.3 percent of marketing budgets is dedicated to ROI measurement
“If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions.
But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.

Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.

All that data from the web, social and mobile, but how do you get actionable insight? Download tips and stories from John Lovett and Webtrends so you can create a culture of measurement in your company.

Collectively - representing more than 100 million unique visitors and more than a billion tweets per month - social media is a force too powerful to ignore. So how Do You Measure and Manage the Impact of Social Media?

There should be no doubt that social media is growing in popularity and taking a bigger share of consumer mindshare. In trying to separate the hype from the reality, many marketers and brand managers are struggling to understand what level of investment should be made in social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America.