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Business integration is a strategy whose goal is to synchronize information technology (IT) and business cultures and objectives and align technology with business strategy and goals. Business integration is a reflection of how IT is being absorbed as a function of business.Innovation strategies are different from many business strategies, because of the difficulty of predicting the steps, time and impact of the innovation. An innovative strategy guides decisions on how resources are to be used to meet a business’s objectives for innovation, deliver value and build competitive advantage.