Tuesday, December 15, 2015

Apple iPhone 5s receives a massive price cut

Apple iPhone 5s receives a massive price cut

Apple iphone 5s has slashed prices for the iPhone 5s in India almost by half. As a reult of the price cut, the iPhone 5s is now priced at Rs 24,999 in the country. The device which had received a price cut a few months ago, has now been reportedly brought down to almost half in the past three months.

iPhone 5s prices now starts at Rs 24,999, down from Rs 44,500 in September. This makes Indian price of iPhone 5s one of the lowest globally, despite the depreciating rupee and higher import taxes making India among markets where Apple products cost the most.

It is believed that Apple’s price cut of iPhone 5s is part of its strategy to build a stronger portfolio in the mid-segment smartphone market. The report points out that retailers claim that the iPhone 5s accounts for almost 50 percent of total iPhone sales in India.

Last year, during the same time, Apple had lowered the price of the iPhone 5s, just before the iPhone 6 was to be announced. This came as good news to many as the iPhone 5s has been touted to offer better value for Indian buyers compared to the iPhone 6 and iPhone 6 Plus. A time when reports have been flooding the internet about the launch of a new iPhone early next year, looks like Apple has decided to lower the prices for its yet popular iPhone 5s. We can expect price drops for the iPhone 6 and iPhone 6 Plus too.