Facebook to launch paid messages which bypass privacy settings

Facebook is planning to take advantage of its leading place among the global social networks and introduce a new paid messaging feature that will allow any message to reach any mailbox for a $1, or more if you want a celebrity to get it.

It will be now possible to send messages to strangers or people you
are not connected to by bypassing their privacy settings. Users
will be able to send private texts to celebrities. There’s no
guarantee however the message will be read.

The pay message service will be tested for several months to see
if it proves popular and to check it the service is
abused.

Facebook says the new option is aimed to "prevent spam while
acknowledging that sometimes you might want to hear from people
outside your immediate social circle."

Facebook has started testing the new feature last month which
provides two mailboxes for a Facebook profile. The main inbox
visible to the user is where he or she receives messages from
friends and anyone else according to the privacy
settings.

The other is a “shadow” or “invisible” message box, where
strangers’ mail goes. Most people never look at it and may not even
know it exists.

The new messaging feature earns money by forcing a message from
the “shadow” mailbox directly to the user’s main inbox, if the
sender pays $1 per message.

The new feature will make it possible to send messages to
celebrities and other prominent figures with profiles on Facebook.
However the price will vary depending on the popularity of the
person, the number of his/her friends, and will be determined by
Facebook.

"We are testing a number of price points in the UK and other
countries to establish the optimal fee that signals
importance," Facebook statement said.

For cutting a way for your message to the exclusive mailbox of
Facebook CEO Mark Zuckerberg, one might have to pay around $100,
Mashable reports.

Experts believe that the new feature will irritate many private
users, as it will give spammers another way to get through to
potential customers.

"Several commentators and researchers have noted that
imposing a financial cost on the sender may be the most effective
way to discourage unwanted messages and facilitate delivery of
messages that are relevant and useful," an earlier post from
Facebook said.

The so-called "inbox delivery test" will be available only to a
selected group of Facebook users in the US for now. According to
CNN, the feature will not yet be available to businesses, and
people will be limited to send one paid message a week to avoid
abuse.