Niche. +

This line is created based on the theme of the Classic American Work Wear/Military Wear meeting a taste of “NOW/TODAY (This Time).” The classical work wears/military wears were designed for their utility but by adding a taste of “today” to this, our own balance can be found, in which a feeling of tension and relax coexist, and through this collection, we pursue this balance.
Based on the concept of “a daily wear that you happen to wear without even thinking,” the collection offers items on which we are very particular about their fabrications, sewing constructions, and details.

We will be re-suggesting “American Symbol” that tells us all about the denim history.

“Levi’s 501” started everything about jeans, and it has been passing down the story of denims for over 100 years. Circa 1850, Levi’s 501 was created as a work wear for farmers and miners, and in 1930’s, it became a fashion wear. During WWII, it was supplied to the US Army, and in 1960’s to 1970’s, it was loved by everyone as a symbol of Counterculture.
Being classical yet evolving slowly as the time changes – this is exactly what <Niche+> pursues.
In 1890, 501 was born, and it has been significant in our lives for over 100 years. <Niche+> made a valuable 501 pair, which tells the denim history, into a new pair, with which you can build a new history, and we re-suggest the meaning of 501.

True Value of <Niche+> The denim pair that connects the present with the past.

We check and inspect used 501s one by one, and we pick out only the ones in a good condition. Then, we start taking them apart all by our hands.This process is a matter of course when it comes to “remaking” but in a reality, this is not that easy…Even though they are all 501s, depending on which year they were made in, the details such as the rivets or sewing constructions are all different, and it takes us over 1 hour to finish making one pair into pieces.
The rivets, belt loops, patches, pockets…we take them apart into pieces, and a well-experienced craftman in Okayama, Japan, revive the pair.
We left them as is the arcuate stitch on the back pockets which symbolizes Levi’s 501 and button fly but we make its silhouette similar to Levi’s 606, which is our of-all-time favorite model. The originality that tells its history is still left with the color fading that is created by the material itself and the marks left after the pockets and patches were removed. However, you can taste the now/today/present through its new silhouette and details.
The present and past of the denims and our passion – we put our everything in one pair. We hope you will feel it through your own.