Vitals is a company that provides a health care platform that helps consumers find medical care by comparing their cost and quality.[1] Vitals transparency tools are available to consumers through their employer or health plan. The company also has a free service for consumers to find doctors.

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Vitals was co-founded in 2007 by Mitch Rothschild, Todd Rosengart and Richard Forman. Rothschild claims the idea was born out of personally experiencing the complexity of finding a qualified physician for a surgery on his knee.[2]

According to the company’s press releases, Vitals was awarded a Red Herring Top 100 award and a Build 100 award in 2014. Kiplinger Magazine named Vitals the Best Health Review Site in 2011.[8]CNN’s Money Magazine named the company the best doctor site in February 2010 and Forbes called Vitals one of the “Five Health Shopping Web Sites Worth Watching” in June, 2010.[9]

Vitals has been criticized along with other doctor-review sites for allowing reviews to be posted about doctors anonymously, with the complete inability of providers to respond due to patient privacy laws.[10] Vitals claims that reviews submitted by users are systemically screened for defamatory or inflammatory remarks; however, again, due to privacy, laws, there is no way to verify information contained on the website. They claim to have a Physician Relations team that investigates suspicious reviews.[citation needed]