WHAT ELSE: Some exclusions may apply; see you sales associate for details. $50.00 gift card must be used toward your next purchase between Friday November 27, and Sunday December 6th. Offer valid in Neiman Marcus stores only.

Friday I had the pleasure to attend the Roger Vivier Event at Neiman Marcus in Beverly Hills. Fans of the brand, fashion who’s who and lookers on turned out for the fabulous event, which included a preview, a lunch, and of course shopping. The event included a meet and greet with Roger Vivier Creative director Roopal Patel and Neiman MarcusWomen’s Fashion Accessory Senior market Editor, Bruno Frisoni.Actress Tichina Arnold even dropped by.

Credited with creating the first stiletto in 1954, Roger Vivier was widely criticized and admired for his elaborate shoe designs. He used silks, appliqué, pearls, beads, lace, and jewels. his designs were often considered sculptures with their extraordinary design and adornments. The brand also produces haute couture footwear as well.

What’s exciting about Roger Vivier collections is that you never know what to expect. Creativity is abundant behind the scenes and each design is truly unique. The fall collection is bursting with color and enchanting embellishments. Brand lovers can expect more of the same for spring. Many thanks to Meghan Mino and the Neiman Marcus staff for helping me give CFB readers the inside scoop!

Feel free to me a stan for Rachel Roy, (hey what can I say, we’re both Bay Area girls), but I am officially in love with her Rachel Roy New York Spring 2010 collection. Because I am indeed a minimalist when it comes to fashion–well sometimes, I was quite impressed with simplistic elegance for her latest designs. The colors are indeed bold, but not an obnoxious sort of way. They seem to flow well with the assortment of beautiful draped dresses, sleek trousers and tailored jackets. Put frankly the line is absolute perfection.

The Rachel Roy New York collection is available online and at select department stores including Macy’s, Neiman Marcus, Saks, and Bloomingdale’s and boutiques nationwide.

Luxury brand Fendi North America has hired a new president, Stacy Van Praagh to lead it into it’s next era. Van Praagh’s previous post was as vice president of sales at Oscar de La Renta.

Like most other luxury brands,Fendihas seen a dip in profit although the company’s ready-to-wear and footwear sectors have experienced moderate growth. Beginning with the fall-winter season, Saks Fifth Avenue will showcase Fendi ready-to-wear in it’s newly redesigned floor.

Fendi merchandise can be found in Neiman Marcus, Bergdorf Goodman, Nordstrom, Bloomingdale’s, and Jeffrey. Fendi plans to open a boutique at the CityCenter in Las Vegas.