SME Breakfast at the Chamber – 6 June 2017

The SME breakfast is an ideal networking opportunity for all small and medium business owners looking to exchange ideas, discuss challenges and find solutions in the form of a roundtable breakfast event.

The June SME Breakfast was held in French and on the subject of ‘Integrative Sustainable Development— the alliance between profitability,sustainable development and personal ecology’

What would the world lack if my company did not exist? This question was at the heart of the discussions facilitated by Guy Bullen (ToBeToAct) et Gwendal Rozier (Gwendal et Cie) during the 6th June SME Breakfast.

They proposed a fresh, innovative perspective on developing a sustainable and enduring business by linking business success, sustainable development and “human ecology”—is it not when we are all mobilised around a common, meaningful project that it achieves lasting success? This “human ecology” that lies at the heart of an enduring business is the hallmark of what they call “Integrative Sustainable Development”.

They proposed an innovative model, based on creating shared value with society, and gave us direct workshop experience of their methodology, which uses the collective intelligence of all in the organisation to develop sustainability at the heart of a company’s strategic intent.