Forest products trade and marketing

Market studies

Wood product manufacturers in emerging countries have a growing need for frequent and accurate market information. Electronic marketplaces allow matchmaking between buyers and sellers in the more advanced markets. Global marketing outreach is possible through the internet trade platforms even for relatively small firms. The demand for prompt physical delivery and adherence to stricter quality requirements remain in force, and, in fact, such conditions keep intensifying in order to lower the working capital tied into product stocks.

The following market studies underline the changing needs in wood products marketing in different product segments and regions.