WhatArmy

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We maintain, protect and improve Websites Sites

WhatArmy has been providing website development, design, updates, monitoring, maintenance, and security for websites since 2011.

We work closely with you to gain an intimate understanding of your site to implement your marketing initiatives, while our team keeps your site safe and secure.

We have two main offerings:

1) Website Support - Our monthly program keeps your CMS, themes, and plugins up to date, while tracking your DNS, SSL, and domain so they don’t expire. Most importantly we scan your site regularly to ensure it is malware free.

2) Ongoing Work - Your project manager can help you add a blog, change content, accept payments, or design a landing page for your next campaign. Our team of experts can help you build out a custom feature or even a new site.

A majority of our customers have been with us over 5 years and view us as a trusted partner. We help them craft solutions and solve their problems.

WhatArmy developed an elegant e-commerce website for a wearable electronics company during their rebranding efforts. The new platform is connected to Shopify on the backend and is easy to use.

The Reviewer

11-50 Employees

Los Angeles, California

Creative Director, Headphone Company

Verified

the reviewer

Creative Director, Headphone Company

Music

11-50 Employees

Los Angeles, California

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

4.5

Willing to refer:

5.0

the review

“They work well under pressure and will do whatever needs to be done.”

Sep 13, 2019

The Review

Feedback summary:

WhatArmy delivered a quality product in a short amount of time. When faced with a challenge, they developed creative solutions while working around project restrictions. Their team established a strong working relationship with their partner, who is pleased with the new site’s appearance.

the review

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the creative director of a company that develops headphones that incorporate touch panels and AI to create a visual and audio experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WhatArmy?

We were rebranding, so we brought in WhatArmy to build our website.

SOLUTION

What was the scope of their involvement?

We created an aesthetic for our brand and developed templates, but then WhatArmy was able to develop it. Using Shopify, they created a seamless shopping experience for our customers. The platform is very interactive an includes videos that engage users.

What is the team composition?

Sarah (Director of Operations, WhatArmy) was my main point of contact, so I’m not sure who else worked on the project.

How did you come to work with WhatArmy?

The person who hired me had worked with WhatArmy before, and he recommended them. I trusted that WhatArmy could deliver a quality product in the time allotted.

How much have you invested with them?

We’ve spent between $50,000–$100,000 with them.

What is the status of this engagement?

We started working on the project in May 2019, and they were able to launch the site in six weeks. However, they continue to add new features and manage the site.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work has been great. They developed a functioning site that is easy to use and is very elegant. I was impressed that they were able to work from a template because they were a bit limited. However, they developed some very creative solutions.

How did WhatArmy perform from a project management standpoint?

Sarah was wonderful to work with. She was very responsive and made sure everything was completed on time. We had a pretty firm date for the soft release, and they were able to finish the project in a month rather than the typical 3-4 months. Obviously, it’s more difficult to work on a time crunch like that, but they always delivered.

What did you find most impressive about them?

In addition to their execution, they’re great at developing working relationships. They work well under pressure and will do whatever needs to be done. When faced with a challenge, they come up with solutions.

the review

I'm the co-owner and CTO of a diabetes supply and management company. Our service allows diabetic consumers to sell their extra supplies or buy directly from us.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WhatArmy?

We've worked with WhatArmy on numerous projects, including a complete rebuild of our original website.

What were your goals for this project?

Our main goal was to roll out a fully automated, optimized website on a custom e-procurement platform.

SOLUTION

How did you select this vendor?

We were originally referred to WhatArmy by a company that managed our original website but didn't meet our needs.

Describe the project and the services they provided in detail.

They migrated our WordPress site onto a custom platform built with PHP and Javascript. They managed and maintained the website, developed the API, and designed its integration with the website.

What was the team composition?

The core team included our account manager and our programmer. We worked closely with three or four representatives from other businesses as well.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We only rolled out the website a month ago, but its impact has been immediate and enormous. Our processes for receiving orders, making payments, and communicating with customers are optimized so well that we've cut work times in half.

How was project management arranged and how effective was it?

WhatArmy assigned a team to design, build, launch, and manage the website. The only thing about the arrangement that didn't work for me was not being able to interact directly with the programmer.

What did you find most impressive about this company?

I appreciated their reliability and problem-solving skills. Every step required complex customization and integration, mostly without precedent. Sometimes we adjusted or changed course, but we never got stuck. Even more importantly, I knew we wouldn't get stuck.

Are there any areas for improvement?

There's always room for improvement, but nothing stands out to me. They have been, and continue to be, exemplary.

5.0

Overall ScoreIt was excellent.

5.0Scheduling

ON TIME / DEADLINES

It was simple.

4.5Cost

Value / within estimates

If any comparable companies have a cheaper hourly rate, I'm not aware of them.

5.0Quality

Service & deliverables

It was always excellent.

4.5NPS

Willing to refer

It depends on the size of the project and budget, but I'm extremely likely to refer them.

Helping update the backend of a WordPress website, WhatArmy oversaw UX design and developed new pages and features. They’re currently assisting with content rollouts for an anniversary campaign.

The Reviewer

1-10 Employees

New York, New York

Olivia Tane

Development & Marketing Manager, Youth Renewal Fund

Verified

the reviewer

Development & Marketing Manager, Youth Renewal Fund

Olivia Tane

Nonprofit

1-10 Employees

New York, New York

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

the review

“They're extremely responsive and resolve issues quickly.”

Dec 10, 2018

The Review

Feedback summary:

The in-house team is happy with the look and feel of the website and the customer service they’ve received. WhatArmy goes above and beyond to meet all needs, while their transparency and commitment make them a reliable partner.

the review

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm the development and marketing manager at Youth Renewal Fund.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WhatArmy?

We were going through a brand refresh, so we were looking for a vendor to update our website.

SOLUTION

What was the scope of their involvement?

They updated the backend of our WordPress website, creating new pages and features. They also helped us with the design. We're working on an anniversary campaign right now, so they're helping me with monthly content rollouts.

What is the team composition?

We mostly work with our account manager.

How did you come to work with WhatArmy?

We reached out to them on WeWork and they responded. After we talked to them on the phone, we decided they'd be a good fit.

How much have you invested with them?

We've spent about $7,000.

What is the status of this engagement?

We started working with them in August 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We love the UX design and the functionality of the website. They're extremely responsive and resolve issues quickly.

How did WhatArmy perform from a project management standpoint?

They're good at taking my direction and they've met all of our deadlines. If our account manager is not available, there is always someone who can jump in and help us. We mostly use email and phone to communicate.

What did you find most impressive about them?

They're very attentive and check in on us regularly. Also, they're transparent and always let us know if they're not going to be in the office.

Are there any areas they could improve?

It'd be great if they could give us a little more direction and suggestions. They have a lot of experience, so we'd appreciate their recommendations.

WhatArmy built a new site for a residential general contractor. They added a new portfolio page, blogs, and other pages to keep site visitors abreast of past and current activity.

The Reviewer

11-50 Employees

Burlington, MA

Ben O'Sullivan-Pierce

Co-Owner, Fresh Start Contracting

Verified

the reviewer

Co-Owner, Fresh Start Contracting

Ben O'Sullivan-Pierce

11-50 Employees

Burlington, MA

Online Review

The client submitted this review online.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

the review

"They understood all our goals and were very easy to work with."

Dec 07, 2018

The Review

Feedback summary:

The new site is attractive and shows the personality and professionalism of the business. WhatArmy was enthusiastic and managed the project well. Their turnaround times were quick and their process was orderly and effective.

the review

I am the owner of Fresh Start Contracting Corp, a residential general contractor who specializes in renovations, additions, and new home construction.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WhatArmy?

We needed our website to be redone. It was outdated and couldn't support our new videos and photos that demonstrated our recent work. We wanted to give our clients confidence in our quality and to show our personality and professionalism.

What were your goals for this project?

We hoped to showcase our projects, educate clients about our company and our services, and allow clients to schedule estimates and contact us through the site.

SOLUTION

How did you select this vendor?

We knew Chris (Founder, WhatArmy) and scheduled a meeting. We liked his expertise and enthusiasm, so we decided to move forward with them.

Describe the project in detail.

They worked with us to complete several pages, including the home page, portfolio, video tips, our list of services, and a contact page. They helped us incorporate social media blogs and pictures into the site, which allow clients to follow our work in real time.

What was the team composition?

We had one point of contact who acted as our project manager and liaison with the design team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website is beautiful and shows off our work very nicely. Our clients and our team are all very impressed by how well the site came out.

How effective was the workflow between your team and theirs?

Their project management was very good, and their turnaround times were quick. The process was never tedious. They understood all our goals and were very easy to work with.

What did you find most impressive about this company?

Their understanding of our goals and vision were exactly what we needed.

Are there any areas for improvement?

They have a good system. We would have liked more updates on the budget, but they ultimately stayed within range, so that wasn't really a problem.

WhatArmy designed and developed an adaptable WordPress website, asset management tool, and web portal. They managed Salesforce and HubSpot integrations and built a long-term strategy.

The Reviewer

1-10 Employees

Boston, Massachusetts

Meghan Forgione

COO, JBarrows

Verified

the reviewer

COO, JBarrows

Meghan Forgione

Professional Training & Coaching

1-10 Employees

Boston, Massachusetts

Phone Interview

A Clutch analyst personally interviewed this client over the phone.

Verified

5.0

Quality:

5.0

Schedule:

5.0

Cost:

5.0

Willing to refer:

5.0

the review

"Any group can provide good services, but WhatArmy turned our vision into a reality."

May 07, 2018

The Review

Feedback summary:

The website was polished, intuitive, and simple to navigate. WhatArmy consistently clarified expectations and adapted their approach to suit project requirements. They earned praise for their technical expertise, flexible communication, and commitment to achieving complex goals.

the review

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

JBarrows is focused on sales training. I am the COO of the company. I handle a lot behind the scenes and support our owner's client training.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WhatArmy?

Our first challenge was to develop the website we had at the time. We wanted a clean, crisp, easy-to-navigate site for potential and existing clients to learn more about our services. We needed a company to put that vision into play.

SOLUTION

What was the scope of their involvement?

Our owner outlined guidelines for the desired feel. WhatArmy used them for the site design, development, and launch. They made sure everything was on-brand and made our vision a reality.

They organized existing content and resources, and made suggestions to fill gaps with new content. We had a plan for putting those together and anticipating future needs. We made sure that the website could handle those additional things.

The final element was understanding integrations. We use HubSpot for marketing and Salesforce as our CRM, so we set up those integrations. We also needed to plan for the future and consider issues that may arise. The site was built using WordPress.

We explained our strategy and vision to them, and they figured out how to make it a reality. This was also true for the additional work we did with WhatArmy. We used the same strategy of conveying our vision to a few people, who brought in the team and delivered the work.

We also worked on other web-based projects, including an online portal that delivered a version of our training. Another project determined goals and created designs for an asset management repository.

What is the team composition?

We worked with four to six people from their team on various parts of the project. We worked with one or two project managers, mostly for design and development tasks. The team went deeper depending on what we were working on, but we had one or two go-to people.

How did you come to work with WhatArmy?

We knew their owner from prior interactions. Being able to turn our principal’s vision into a reality was critically important. We were impressed that WhatArmy showed how they would do this for our company website. I wasn’t part of the initial discovery process, so I’m not sure about the additional steps. I’m sure that their proposal was thorough.

How much have you invested with them?

The website project cost $50,000–$70,000. The portal was a much larger project, in the hundreds of thousands of dollars. Our most recent engagement, looking at whether we should build a platform or buy one, was more consultative.

What is the status of this engagement?

The initial project with WhatArmy ran from February to June 2016. Over the years, we’ve tweaked it as needed. We redesigned some elements in the summer of 2017. It was a smaller project, but WhatArmy was still a trusted advisor in our technology space. Our company doesn’t have this expertise in-house.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We always hear that the website is clean and concise. It’s easy to navigate, without a lot of extras. This is partly by design, since we wanted it to be streamlined and straightforward. Navigating through the resources is fairly intuitive and simple. These elements are consistent with our goals for the site. The feedback has been consistent with our requests, so we consider it a big success.

How did WhatArmy perform from a project management standpoint?

They kept us in the loop about expectations. If they had any timing issues, tasks contingent on other tasks, or requirements even slightly outside the scope, they communicated well through the project manager. I had no complaints.

We communicated using phone and email. Our principal isn’t often in one place for a long time because of his travel schedule, so we handled most collaboration remotely. We had a couple meetings to walk through some things, but 95% of our interactions were email and phone conversations.

What did you find most impressive about them?

They’re innovative and they did an excellent job. Any group can provide good services, but WhatArmy turned our vision into a reality rather than just doing what they’re good at. I can't say that about every technology partner I've had. They definitely get many gold stars.

Are there any areas they could improve?

There’s no truer testament than consistently using the same company for technology services. If we had any concerns or reasons to not work with them, we probably wouldn’t have continued to do so. We have a lot of options, but we've been very happy with their services.

Do you have any advice for future clients of theirs?

Be honest and open with them, and set expectations accordingly. If you don’t set appropriate expectations, or if those expectations change without being reset, it can be a challenge for everyone. Being straightforward and having a good relationship with the project manager are key.