Luna + Hill, a retail store specializing in socially and environmentally conscious clothes and accessories, is featuring Nudie Jeans in the latest feature of their company blog. Told in a series of photographs and accompanied by a thought-provoking narrative, the reader draws on all the important elements which embody being socially and environmentally conscious as a denim wearer: taking a pair of raw denim that you purchased from Nudie Jeans—a 100% organic denim brand—and giving your beloved jeans its first bath in the river. View the images and experience the visual refresh.