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Anheuser-Busch and Agrible Relationship Improves Barley Production with Big Data

Anheuser-Busch InBev utilizes Agrible's Morning Farm Report in order to enhance AB InBev's existing SmartBarley Platform, which aims to leverage data, technology and insights. Agrible, an EnterpriseWorks graduate, has been working with AB InBev since 2016. Since then, their relationship has developed beyond the United States into a major international expansion across multiple countries, such as with South Africa, Uruguay, Brazil and Argentina. On the home front, the Agrible and AB InBev Bud Analytics offices are neighbors at the University of Illinois Research Park.

Leaders at AB InBev stress the significance of big data, with Global Director of Ag Innovation Katie Hoard explaining, "We are the biggest user of malted barley, so it was up to us to make sure barley remains sustainable and competitive so farmers will want to continue growing it." Using big data and analytics to measure efficiency allows the company to take a more holistic approach to the farming process, and eventually build a global sustainability view. Paul Miller, Chief Science Officer for Agrible, understands that, "The road to achieving a sustainable global supply chain isn't an easy one, and we want to help address those challenges with technology and teamwork."