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Accounting: 00:25-00:30 – XavierAs the future CEO, Chairman or simply shareholder of your company, you need some knowledge about accounting. Today, I will show you in 10 minutes the logic behind accounting and I will try to convince you that accounting is the first financial tool to manage your company.

Accounting: 00:30-00:35 - XavierBalance Sheet is a picture of what your company own and how your company financed all its assets.

Accounting: 00:35-00:40 - XavierYou have on your left all the revenues of your company.On the right, all the spending.The Blue is the purpose of your business: PROFIT

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Why Finance for Startups ? If you dont think about the future, you cannot have one. John Golsworthy where you want to go You need to know how you are supposed to go16/03/201307/02/2012 Xavier Corman | Martin van Wunnik Xavier Corman 5

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Financial Plan in 10 min• Don’t waste your time in developing a huge financial plan before to be sure that your project is viable !• In many case, in less than 10 minutes, you can see if your idea worth something.• How to make a very quick financial plan ?16/03/201307/02/2012 Xavier Corman | Martin van Wunnik Xavier Corman 15

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Funding, ‘Financing’ And entrepreneurs? They seem to have confused the definition of entrepreneurship altogether. Entrepreneurship, they mistakenly believe, equals financing! This is wrong. Over 99% of entrepreneurs who seek funding get rejected. Yet, the entire world is focused on the 1% that is "fundable." http://www.readwriteweb.com/start/2012/01/the-other-99-of-entrepreneurs.php16/03/201307/02/2012 Xavier Corman | Martin van Wunnik Xavier Corman 22 22

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Valuation• The value of any business is the present value of the future income stream• You sell future virtual profits for present real money16/03/201307/02/2012 Xavier Corman | Martin van Wunnik Xavier Corman 25