VANCOUVER, BRITISH COLUMBIA--(Marketwire - Nov. 14, 2011) - Elastic Path Software, the leader in digital commerce technology and expertise, announced a new webinar featuring Peter Sheldon, senior analyst at Forrester Research, Inc. The webinar, entitled "Digital Disruption Is Happening. Content & Online Service Providers Must Be Ready To Adapt", proposes digital commerce as the most effective solution for digital goods and content providers.

As consumers continue to embrace various virtual ownership models such as subscription, time-based, and freemium, the traditional ecommerce model has become obsolete for digital goods and content sellers. The webinar will address how these enterprises—games, software, media, and publishing—can deliver compelling products and services to fight for a share of connected consumers.

Elastic Path helps clients monetize digital products and publishes original research on issues impacting digital commerce. The webinar "Digital Disruption Is Happening. Content & Online Service Providers Must Be Ready To Adapt" is now available for free viewing at: http://www.elasticpath.com/forresterwebinar.

About Elastic Path Software

Elastic Path is the leader in digital commerce technology and expertise for enterprises selling digital goods and services. Major global brands such as Google, Symantec, Time Inc, and Virgin Media rely on Elastic Path to monetize digital relationships with their customers in ways that are frictionless, social, and everywhere.