The reason? Australians are too busy to plan ahead meals, modern kitchens have no room for chest freezers and simply because we are starting to enjoy the supermarket experience.

Bernard Salt, an expert in demographic trends, said: “A growing number of consumers see the supermarket as an extension of their kitchen, a place that is convenient and exciting. A pantry full of 10s of thousands of items that can inspire the cooking experience.

“I know that I can be in the supermarket twice a day at the weekend. I’m always wandering around looking for cooking inspiration.”

Despite research showing more money is spent in multiple shops, the one-hit weekly grocery shop no longer fits the Australian lifestyle. Some shoppers love cruising the aisles so much they go every day.

‘Fess up – do you enjoy grocery shopping?

Woolworths research shows that, on average, shoppers spend just 34 percent of their weekly food budget on a primary shopping day. Coles backs up the frequent shopping trend.

A Coles spokesperson said: “Customers are shopping with greater frequency throughout the week and visiting Coles at least twice a week.”

More than 18 million people flow through its check-outs each week.

According to QUT retail expert Gary Mortimer, a Brisbane study revealed that shoppers spent more per week the more often they visited the store because of the lure of impulse buys.

Woolworths Trolley Trends 2013 shows most younger Australians tend to go for the grab-and-run, and show little loyalty to a set day or time.

“Frugals”, the budget-conscious elderly, are more likely to spend 50 percent of their weekly budget in one hit. They also are more likely to shop on a Thursday, which is payday or benefits day.

Is eating fresh getting expensive?

A 2013 report by Coles states that there has been a 49 percent growth in convenience stores in the last decade to cater for the spur-of-the-moment shopping trend.

Brisbane’s Alanna Short, 23, says she does do a weekly shop but still ends up in the supermarket most days to pick up something fresh.

“I’m trying to be healthier so fresh fruit and vegetables are always needed,” she said.