BRX Pro Tip: Who Would Benefit Most From A Show

BRX Pro Tip: Who Would Benefit Most From A Show Transcript

Stone Payton: [00:00:01] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we talk a lot in these Pro Tips about sponsors, clients, hosts. Who, in your mind, would benefit the most from sponsoring a show on the Business RadioX network?

Lee Kantor: [00:00:19] I think the profile of a sponsor is somebody that’s in a competitive industry. They have to meet face-to-face with their prospect in order to build a relationship, in order to sell them something down the road. The challenger brand, you know I have an affinity for the person that’s in the challenger brand. These are the people that don’t have the money, typically, to run the billboards and be ubiquitous in the way that money can help you be. And this person is more kind of the grinder and the scrappy person that wants to, kind of, outthink the big guy.

Lee Kantor: [00:00:53] And I think that if they have to meet people that are hard to reach, that there’s no better way to have than having a show. I think B2B is a must. I think they have to be relationship-driven. I think that they’re the ones that maybe go to networking that don’t really love networking, but they know they have to be part of networking. And then, our platform allows them to really leverage networking in the best way for them.

Stone Payton: [00:01:20] And if you’re having a conversation with a person like this, a show concept strategy session or whatever, they meet all these criteria, and you’re finding that it, still, is just this uphill battle, then they’re just not a good fit, right. It’s nothing to get heartbroken about. And like you said, they’re not competitive rail. Let’s just go find the next one.