I was born in 1983 along with, according to Merriam-Webster's dictionary, the words CD rom, cell phone, cyber punk, megapixel and lap dancing.I grew up in a small town in Lombardy, Italy, close to the river Adda, and I loved it.The river, not the town.

I started at High School with a fiction I wrote at the age of 17 and a small documentary on the city of Prague the following year.I wasn't awarded any prizes for these early works and I was quite annoyed about that.Some recognition did arrive a few years later. But I'm still angry about my first films so I don't want to talk about it.

I moved to Milan just after graduating in cinema direction at the Cattolica University and I started to work in one of the most prestigious production companies, Filmmaster Group.

I have been working with them since 2007, occupying any vacancy they had, including: assistant director, camera operator, casting director, production assistant, production slave, pet. Luckily, not in this order. I'd love to say that I started working as a director because it was my destiny.But it was probably because I was terrible at production.In any case, I directed my first branded content in 2008.

Since then, I have shot and on occasion written a variety of projects for different brands: Nike, Heineken, Europ Assistance, Golden Lady, Fiat, Gucci, Morellato, Ariston...My career has been an exploration and I have been luck enough to work with some great professionals in various fields.

What do I put into my videos?

1

Strategy, dealing with internet. Because I grew up with the world wide web and I'm sensitive to what's going on.

2

Music and sound, because I'm a musician and because I know how sound talks to the soul. And we don't want to bore the soul with something banal, do we?

3

Fun. Because when we stop watching something it means that we've found something more fun.

4

Stories. Stories. Stories.

5

Stories.

My life has always been split in two.

One side is storytelling through video and film. The other side is music.