We are often categorized into specific stereotypes through images
in advertisements. Some of the categories most often used are, rich, poor, sexy,
ugly, old, young, fit, and fat. The value of the individual is being compromised
by the stereotypes being promoted. Often people succumb to the stereotypes being
presented to them and they begin to feel insecure.

When an individual starts accepting the stereotypes being portrayed
in advertising they become insecure. Advertisers use this insecurity in promoting
their products. The individual will fill that void of being insecure by using
the advertisers product.

The use of attractive models promoting an ideal body type make
many women feel insecure. Often these images of women are radically beyond what
most women can achieve and more than what most men can ever expect.

Questions:

3. In your own words what is a stereotype and how might an advertiser
use one to create a need for their product?

4. What stereotype does the above photo imply? How could this
photo make some people feel insecure or not happy with themselves?