Seven Tips to Success on YouTube

The Best Companies on YouTube in 2018

“We all know that YouTube reaches just as many, if not more, people than any of the existing cable networks.

However, what might be surprising is that the volume of videos uploaded per company is increasing tremendously. In total, the companies on our list have, during the past year, generated over 178 million views on YouTube.

You can also see a clear change among the types of companies that are actively using YouTube. When comparing 2014 and 2018, we see that YouTube was previously used largely by the retail industry but is now being used by all industries,” says Peter Söderlind, CEO of Chimney Sweden.

Seven Tips to Success on YouTube

1. Place the message you want to communicate at the beginning of the video. Viewers rarely watch the video until the end.

2. Make sure that the title of the video answers a question or tells the viewers how to solve a problem– this is a key factor in driving traffic from Google.

3. Add a clear link to your company or product. It should be a clickable link in the subject field, not just text in the video.

4. Add the video to a playlist along with other relevant videos, which will lead the viewer to more of your content.

5. Upload material frequently. Do not upload all videos at the same time if you have multiple videos ready. Spread out the publishing over a couple of days or weeks so that the channel appears live and current.

6. Use an eye-catching thumbnail. You want your video to stand out.
7. Think of YouTube as a fast and cost-effective platform to increase your reach, and follow up with optimized videos for Facebook.

YouTube has gone from being a platform where you can experiment with new ideas, to becoming an important part of our communication strategy. YouTube allows greater freedom, more interaction, and a higher engagement.