American Crew

– Decades ago, men were very style-conscious. Grooming mattered. They went to the barber every few weeks for a haircut, ensuring that their look stayed clean and fresh. A man getting a close shave in a barber’s chair was a common sight. The very masculine rituals of grooming and hair care were an important part of being a strong, confident man.

Those rituals changed over the decades, however, as barber shops were slowly replaced by salons aimed primarily at women. The focus on men’s grooming and style took a backseat to the countless products and treatments marketed towards women.
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American Crew understands that your hair is about more than vanity. Your look is the outward projection of your inner self. A confident, successful man takes pride in his appearance. And with its dark bottles, minimalist designs and masculine scents, American Crew is without a doubt a man’s product.

American Crew was born in the mid-1990s to fill a gaping hole in the female-dominated industry. Aimed at stylists, one of its goals was to create high-quality products that would bring men back to salons and old-fashioned barber shops. And it worked. Now, there is a renaissance of men’s grooming products, but American Crew is still the standard against which all other products are measured.

Whether you’re drawn to a classic look, you’re in and out of the gym every day, or you live to break the rules, American Crew has a product that will perfectly fit your lifestyle.

It’s important to properly care for your hair to keep it healthy and strong. American Crew shampoos, conditioners and moisturizing hair lotions will leave your hair soft, shiny and irresistibly touchable. You’re a busy man on the go? Well, there’s no need to short-change your grooming. To save a few precious minutes in the morning, consider using a combination shampoo, conditioner and body wash to leave your hair and your skin fresh and clean.

What’s manlier than the ritual of an old-fashioned shave? You might not sit in a barber’s chair every morning, but that doesn’t mean that you can’t give yourself a luxurious shave with shave oils, shave gels and post-shave lotions.

Whether you’re holding court in the boardroom or strolling down the boardwalk with a beautiful woman, American Crew can help you maintain your look. Choose from a variety of creams, gels and pomades to be sure you’ll rarely (if ever) have a hair out of place.

Proper grooming is about more than hair, and no one understands that better than American Crew. Caring about your image doesn’t mean that you’re vain. It simply means that you respect yourself – and the world around you – enough to care that you look your best. With the help of American Crew products for men, your outer self can reflect your inner self: confident, successful and masculine.