SERVING THE GAME

The United States Golf Association and the American Society of Golf Course Architects (ASGCA) have launched a collaborative program to help publicly accessible golf facilities improve the design and maintenance of their courses in order to deliver a better experience for their customers.

Combining the expertise of ASGCA member architects and USGA agronomists, scientists and researchers, the program will provide pro bono consulting services to facilities that need assistance to achieve their goal of making their layouts more enjoyable and reducing their maintenance costs.

“Course design and maintenance form the foundation of a golf facility’s operations,” said Mike Davis, USGA executive director. “With the knowledge that the ASGCA and USGA can offer, more publicly accessible facilities will be able to strengthen this base, while promoting resource efficiency, a better golf experience and a stronger connection to the local community.”

Starting today, facilities can submit an application for the service, which will include an on-site evaluation, professional analysis and a report outlining recommendations for improvement. Recommendations can cover course design, agronomy, environmental stewardship and golf course operations, with the goal of lowering costs while also improving the golfer experience.

“The ASGCA, along with the ASGCA Foundation led by John LaFoy, is pleased to partner with the USGA on this initiative,” said Steve Smyers, president of the ASGCA. “Golf facilities have long benefited from the efforts of ASGCA members and USGA agronomists. Collaboration between our experts will have a positive impact on the facilities we support. ASGCA members are excited and proud to bring their expertise to this program.”

Interested facilities must submit an application by one of three deadlines over the coming year: March 15, Aug. 15 or Dec. 15. The application can be found here.

Canal Shores Golf Course, a community-owned and operated facility in Evanston, Ill., is the first course to receive a pro bono evaluation through the program.

“This has been an incredible opportunity,” said Jason Way, of the Canal Shores planning committee. “We have some great ideas about how to improve the course, but the assistance from the USGA and the ASGCA allows us to get past the initial planning process, so we can move forward with our vision for making Canal Shores a multi-use community green space that the maximum number of people can enjoy.”

Selected facilities must express a willingness to carry out the recommendations from the USGA and ASGCA. Facilities will be expected to track and report the effectiveness of their improvements based on specific metrics.

The partnership complements the USGA’s course consulting services, which delivers implementable solutions to support a healthier future for golf facilities. In October, the USGA also announced a five-year master research partnership with the University of Minnesota to study and develop solutions to golf’s present and future challenges, including environmental sustainability.

More from the USGA

USGA PARTNERS

American Express

Together, American Express and the USGA have been providing world-class service to golf fans since 2006. By creating interactive U.S. Open experiences both onsite and online, American Express enhances the USGA’s effort to make the game more accessible and enjoyable for fans.

For more information on American Express visit www.americanexpress.com/entertainment

Deloitte

As a strategic partner, Deloitte delivers thought leadership, business knowledge and innovation concepts to help the organization better serve the game and its constituents. Together, Deloitte and the USGA created a transformative strategy that responds to the needs of today’s game, deepens engagement in the golf community, and empowers people to connect in new ways.

In addition to its professional services work with the USGA, Deloitte supports USGA initiatives and championships, including programs that celebrate volunteerism, and promote inclusion and innovation in and beyond the golf community.

Lexus is committed to partnering with the USGA to deliver a best-in-class experience for the world’s best golfers by providing a fleet of courtesy luxury vehicles for all USGA Championships.

At each U.S. Open, Women’s Open and Senior Open, Lexus provides spectators with access to unique experiences ranging from the opportunity to have a picture taken with both the U.S. Open and U.S. Women’s Open trophies to autograph signings with legendary Lexus Golf Ambassadors in the Lexus Performance Drive Pavilion.

Rolex has been a longtime supporter of the USGA and salutes the sportsmanship and great traditions unique to the game.

This support includes the Rules of Golf where Rolex has partnered with the USGA to ensure golfers understand and appreciate the game.As the official timekeeper of the USGA and its championships, they also provide clocks throughout host sites for spectator convenience.

For more information on Rolex and their celebration of the game, visit the Rolex and Golf homepage.