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Oh, how I hate being a newb. In a week, I’ll be standing at the surf shop on Kalapaki Beach on the east shore of Kauai, watching the shortboarders carve up the waves, while I totter out on a nice, safe longboard. Okay, I get it: Shortboarding is harder. You…

With everyone from bakers to bank CIOs realizing the benefits of leveraging the cloud, the market for cloud services seems endlessly bountiful—a market so big even Amazon can’t swallow it all. IDC forecasts that between 2013 and 2017, the market for public cloud services will see a compound annual growth…

In his recent book, Youtility, Jay Baer advises marketers to look for ways to be helpful to their target customers. Marketing communications, he says, should communicate this usefulness rather than focusing on the features and benefits of the company’s offerings. Noble intentions, to be sure. But do you know how…

In the grand scheme of website development, the user interface (UI) is often a bit player, a technical element that enables the website’s functionality. But considering the UI as a key element of your website’s design can make a big difference in the outcome of the design process and the…

I’ve been reading a lot of gripes lately about the pervasiveness of low quality content in the B2B marketing space. I agree with the notion that lower barriers to entry in online publishing allow our content conduits to be clogged with the effluent of every self-appointed expert. But there may…