RUCK

Building a new Rugby brand through Content Marketing

Brief

Develop a new and exciting Rugby brand with a cheeky identity to capture the attention of both casual and hardcore Rugby fans following the 2015 Rugby World Cup.

Objectives

Drive traffic to the RUCK website

Use social media and influencers to grow the RUCK brand, building a thriving community

Create relevant, unique and sharable content to reach wider audiences

Approach

Our work on RUCK covered a number of areas, from developing the brand identity including an interactive game to engaging Rugby audiences with highly sharable content, memes and short form video, all amplified via social media influencers.