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Released in September 2011, Snapchat has come a long way from being a photo and video sharing app to a marketer’s paradise. The only possible reason you may not have heard of Snapchat is if you’re not of this world. With over 150 million estimated users worldwide, Snapchat boasts 500 million shared stories each day.

As families and friends were enjoying a feast of Thanksgiving Day turkey, creamy mashed potatoes, cranberry-orange relish, classic stuffing, and more tasty treats, our team was out there reviewing data on consumer behavior throughout desktop and mobile. From the anxiety-fueled claustrophobic shopping fever of Black Friday to the screen-centered focus of Cyber Monday deals, we were there in the trenches collecting valuable data.

This holiday season, e-marketers have a lot on their hands when it comes to preparing for Q4. That’s why our team at NetElixir is sharing our secret to success with a helpful checklist for better performance and revenue into the new year. Continue reading to find out more!

Now that Thanksgiving dinner is over, Black Friday crowds are gone, and Cyber Monday deals have ended, here are some interesting stats to munch upon. Note that we have considered data from Adobe’s cmo.com as well as the data mined by NetElixir’s proprietary tool, LXRInsights.

Our holiday projections have been featured in Internet Retailer, BizReport, eMarketer, MediaPost, and more! Find out what all the buzz is about at our webinar, 2016 Holiday Weekend: By the Numbers, on Friday, December 2nd from 2 to 2:30 p.m.

We’re excited to announce that we’ll be conducting primary research on a quarterly basis to uncover consumer insights! Our very first consumer survey sought to discover the unique behavior of customers in regards to holiday shopping. Our team uncovered surprising insights into who, what, where, when, why, and how consumers are shopping this season. We wanted to share some of these insights with you.

This year’s presidential election has been creating lots of chatter globally. With social media participation at its peak, the discussions and debates are at their glorified best. It’s estimated that $11.4 billion has been spent on political ads in the 2016 election. This is 20% higher than that of the previous election. (Source: Technavio)

Traditionally, Halloween is viewed as a holiday for children to dress up and collect candy. While that’s still very much the case, search results show that data is more skewed towards adult costumes. 32% of all Halloween costume searches came from Generation X, people aged 35 to 49, followed by the Baby Boomers, aged 50 to 64, at 21%.

Our recent webinar, Holiday Shopping Behavior: What to Expect from Your Customers, utilized data from our Google Consumer Survey to gain valuable insights on how people search and buy products. Our Director of Analytics, Don Rodriguez, walked us through some of our insights on holiday shopping behavior. Continue reading to find out four more insights!

In the first week of October, NetElixir conducted some primary research to understand the anticipated holiday shopping behavior. We’ll be conducting a webinar on October 20 to present our insights along with actionable tactics.

One of the most interesting trends we uncovered during our survey found that 82% of people don’t consider the brand name to be important when searching for the perfect holiday gift. This is a clear indication that shoppers are looking for tangible value and aren’t being conscious about intangibles like brand identity.