September 19, 2018

Setting up Your Organization for Programmatic Excellence!

Although programmatic advertising is projected to account for $2.1 billion of Canadian advertising spend in 2019, many marketers are still unclear on the basics and get even more lost in the buzzwords and acronyms. On top of this, the pressure for digital transformation across an organization often turns up more questions than answers when it comes to possible structures and available working models.

Join James Hannah, Director of Client Services at Adobe Advertising Cloud Canada, to review the basics of programmatic advertising and outline the required organizational structures and necessary factors to succeed in the world of programmatic advertising, including people, process, and partners.

James Hannah is the Director of Client Services at Adobe AdCloud Canada, where he works with brands and agencies to build, educate, and grow their programmatic strategies and offerings. Prior to joining Adobe (coming from the TubeMogul acquisition in 2017), James worked agency side at Zenith, where he was responsible for planning and buying digital media for a notable FSI and CPG company. Marketing was always in his future and was sealed following graduation from Dalhousie University in 2011 with an MBA in Marketing.

Passionate about digital advertising, James has sat on both the IAB Video Committee and the ACA Technical Advisory Committee. In his spare time, James enjoys the outdoors through fishing and camping and has been playing the guitar for over 15 years.