Shell Oil’s experiment with being less macho

I listened to a fantastic podcast yesterday about the oil industry and changing the macho culture. the story focuses on Shell oil was building a world class off shore platformed (the Ursa, pictured above) and was worried about how technical complex and dangerous it was. They wanted to make sure that compuciation between everyone was a peak levels to lower injuries and death.
They turned to the obscure physiological technique called EST where you force people who work together to share their life experience and break down barriers to help them communicate better. The experiment was well documented and showed massive drops in safety of 84%.
I have been to many similar places and have seen first hand this inward non cooperative behavior and could really see how these techniques could help. Also I could see how this is a generational thing that the millennials focusing more on coopartive work would get more out of this.