Domino's sudden, unsavory image problem

To start at the end, rather than the beginning, here's Patrick Doyle, the CEO of Domino's.

To which one YouTube commenter responded, "Dude, you can forget that. I am sooo through with Domino's."

What's happening here is that Domino's is responding to a viral burst of bad publicity swiftly and firmly, which is the best policy when doing a bit of serious damage control.

If you don't know what this is all about, you haven't seen the piece of video that's been flying around the Internet. I was going to post it here, but after watching it, I don't think it's appropriate for a civilized audience. Suffice it to say that it shows two giggling people in Domino's uniforms putting everything from mucus to bursts of flatulence on sandwiches that were presumably being prepared for paying customers. "These sandwiches have a lot of protein," explains the narrator in a Carolina twang. (If you're dying to see the video, google "disgusting domino's pizza employees.")

One thing in Dominos' favor is that it's easy to see that this unappetizing behavior wasn't a matter of corporate policy -- it was the act of a couple of rogue employees. Unemployed and charged-with-felony ex-employees, as of now.

When the pair found themselves in trouble, they said it was all a hoax. Who knows? But who wants to take the chance? That's why it's tough being Patrick Doyle right now. What would you have done?