This month we officially launched TENACITY, a brand new sub-label from TEN Music Group. Ola Håkasson told Music Business Worldwide: “Tenacity is about speed, streaming and that human touch that we need to keep present in the music industry today.”

Kick-starting with releases from Swedum and Hymner, Swedum’s single ‘Summer State of Mind’ has already reached over 200.000 streams on Spotify and Hymner feat. Bast’s ‘Apart’ has over 40.000 streams. The singles are out now on all streaming platforms, listen to them here!

Icona Pop has released a new single ‘GIRLS GIRLS‘ along with a lyric video containing images from their GIRLS GIRLS campaign. Strandels has released their new single ‘If God Has A Plan‘ along with a lyric video.

WDL has released his debut album ‘No Wings Airline’! The album has received great reviews worldwide.

“The LP is a “who’s who” of incredible top liners that many have probably never heard of, but coming from an artist affiliated with the likes of Erik Hassle, Zara Larsson and Niki & The Dove, it’s refreshing to see and hear the young Swedish talent push for meaningful and unprecedented vocal spots from start to finish.”