INFORMATION AND TIPS ABOUT SOUTHWEST FLORIDA REAL ESTATE

Category Archives: Selling real estate

I suppose it’s not funny, especially to the poor seller trying to sell their home, but there are more horrible pictures on property listings than you ever could imagine. Too dark, too light, out of focus, upside down, how about no pictures? I say to myself “what are they thinking?”. Even if a bad photograph is taken (which is easy to do), why would you use it in your marketing? Another good question is why would the seller find this acceptable? Do they not know how their property is being marketed? The simple answer many times is no. Why is this so important? NAR, the National Association of Realtors, keeps track of every type of statistic you can imagine when it comes to real estate and real estate marketing. The lack of photos or the inclusion of very poor quality photos do have an effect on the sale of the property listing. It is a fact that property listings with a lack of good quality photos take longer to sell and do sell for less money than property listings with several good quality

A Great Location, a Desirable Community Centrally located in Fort Myers, FL, Whiskey Creek is a well established deed restricted community. The sub-communities that make up Whiskey Creek consist of condos, attached villas, single family homes, as well as gulf access canal homes and a 55+ community. Mature, well manicured landscaping is the norm throughout this beautiful neighborhood. The location of Whiskey Creek makes it a desirable find for the real estate buyer looking for a great balance of quiet and closeness to surrounding activities. In addition, the county club, golf course and restaurant add to the amenities that are available to residents. Whiskey Creek neighbors are made up from a great mix of young as well as mature families. On any day, you will see a great number of people walking and biking along the bike paths throughout the neighborhood. Entrances off of McGregor Blvd and College Pkwy give it easy and quick access to shopping, grocery, restaurants and more. Find restaurants, grocery, coffee houses, etc. that are close to Whiskey Creek Schools close by Whiskey Creek Country Club Whiskey Creek’s golf course is an executive

Pricing a box of cereal for $2.99 is great,, but NEVER price your home at $299,000! The retail industry has conditioned us over the years that when we price products we should create a price that ends in a “9” because (we are told) it sounds lower. In certain instances, ending the price of an item in a “9” can sound a bit less expensive, right? Whether this is true or not can be debated, but it is not the point here. Today we are talking specifically about how to price a real estate listing to get maximum listing exposure! The internet has changed the way people show for real estate. With the advent and increased use of the internet, many things have changed in the way people search for property and the way it should be marketed. Today, more than 95% of all potential buyers of real estate start their search on the internet. The way the vast majority of real estate internet sites are set up force prospective buyers to search for properties using “search brackets” for the parameter of sales price. To learn more

How the internet has changed real estate pricing strategy. Much has changed in the past several years as to how people look and search for potential properties to purchase. Today more than 95% of all potential buyers start their search on the internet. This has, for better or for worse, changed the way “price” is used as a criteria for their search. As you probably already know, when searching for real estate on the internet people search for the perfect home within a given price range; and this is done typically with pre-determined “drop-down” pricing “brackets”. For example: if you are looking for a property in the “$200,000 to $250,000 price rage, you would plug these parameters in to the computer and viola only homes within this price rage appear in the search results. What we know about the average real estate consumer. People will typically purchase toward the top of what they “qualify” financially for. In addition, all things being equal, of the homes that are priced in a typical price range, say a $200,000 to $250,000 range, the