A guest post by my friend and colleague, Ivan Bayross

Very often entrepreneurs do not have a focused, well thought through and documented social media marketing strategy. The contents of this blog post describes an approach that social media marketing specialists use, when creating a social media marketing strategy, which consistently deliver results use.

Make their approach your own, and I’m confident that you will find a palpable / measurable change in the results of your social media marketing strategy for your business, irrespective of its size.

All social media marketing efforts are focused on attracting and engaging fans and followers on multiple (but appropriate) social media streams, and then converting them into paying customers. To achieve this consistently, you must have a clearly thought through, goal oriented, documented, social media plan.

Magical and mysterious are words often used to describe the spirit or power that inspires artists, musicians and poets. According to Greek mythology that power was the domain of the muses, the goddesses for the inspiration of literature, arts and sciences.

Others see the concept of muse as being an internal mindset. Whatever your view, it is sometimes difficult to spark inspiration and creativity.

What happens when you try to write your blog post and cannot find your muse?