In a recent poll conducted by NewDoctor (a Medical Professional Database of more than 100,000 monthly users), The Idea was voted “an excellent source of information.” It’s great to know that marketing (and other) professionals in the healthcare category are interested in our point of view on brand and communications strategy.

According to an email from NewDoctor.com, the site has awarded The Idea with a Top Medical Blogs award distinction.

Thanks to everyone for your continued interest in The Idea. While I’m working on my next post, I hope you’ll browse our archives. I also hope you’ll visit Cohesion to find out how we help organizations build stronger messaging to increase consistency, lower cost and drive growth.

Brian Creath. President & Founder, Cohesion. For nearly 30 years, Brian has been helping companies bridge business objectives to successful strategic brand and marketing outcomes. His unique skills were born from an interesting combination of strategic planning, creative writing and account work that began in the advertising agency business in 1984. ... Continue reading →

about.me

CRAFTING BUSINESS, BRAND & MARKETING STORIES SINCE 1984.

Brian Creath is the founder & president of Cohesion, a nationally recognized brand and marketing consultancy. Brian is also the president of Big Shot Agency, a video communications firm focused on the development and distribution of short-format videos for business. For nearly 30 years, Brian has been helping companies bridge business objectives to successful strategic and creative outcomes. He founded the award-winning ad agency CreathJacobsen in 1989, and in 1999, formed BrandMaverick (which became Cohesion in 2005). Through work as a writer, strategist and creative director, Brian has worked with nearly a hundred businesses and brands, and has been recognized with more than a hundred national and international awards. His core work continues to be helping organizations discover, craft and tell the best marketing story possible. Brian has guided marketing and new business development for his own companies and many others – work which has garnered hundreds of millions of dollars in new revenue for these organizations. Brian is a sought-after writer and speaker on a variety of strategy and marketing topics, and serves as a valued advisor to a number of clients. Click below to visit his blog, "The Idea," or his strategy firm, Cohesion.