George P. Bush —son of former Florida Gov. Jeb Bush, a possible 2016 contender, and nephew of former President and Texas Gov. George W. Bush — filed to run for the Lone Star State’s land commissioner position Tuesday.

If Bush wins, as he looks poised to do, the powerful statewide job could serve as a launching pad for a bigger political career. Bush, 37, is a Spanish speaker whose mother is from Mexico, and he is considered a rising Hispanic Republican at a time when the state GOP is seeking to engage the Latino community.