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Most Common Questions

Media Training Tips

You’ve likely heard about the party game 20 Questions. Ainsley has taken note of the 20 questions he’s been asked the most over the years about working with the news media and gives you an answer for every one.

Testimonials

Grant's Fans

Grant Ainsley has a special ability to connect with an audience. The knowledge he imparted on social media, media training and communications strategies was very well received by our small business audience during Small Business Week 2018 here in Strathcona County. His attention to detail was evident as depicted through his vibrant slides and video examples. We would welcome the opportunity in the future to work with Grant again

Shane Olson, B.Mgt

Manager, Alberta Strathcona County Economic Development & Tourism

Easily one of the best skill-builds we've ever participated in! Grant engaged our leadership team in thought-provoking discussions and brought the content to life in a humorous and approachable fashion. We walked away with refreshed confidence on how to best share our story with teammates, customers, stakeholders and the media. Big thanks to Grant for leading the way!

Camille Weleschuk

VP Corporate Communications and Strategic CoordinationATB Financial

Grant brought tremendous knowledge and expertise to his media training session with our Board of Directors, and was thoroughly engaging in presenting it. It was clear that he put a great deal of effort into learning about our industry and the issues we face as an organization and that made his session all the more effective. Whether it was learning to develop and communicate key messages, to understanding the value in a successful interview, there was a lot to gain from Grant’s hands-on, practical training, and we came out better for it.

Rob Philipp

Former CEOFraser Valley Real Estate Board

Grant Ainsley’s media training program has been a great asset for our association. His workshops have become a regular part of our leadership development. Through high-energy interactive sessions, he moves participants through the process of creating and delivering key messages. The on-camera sessions really add to the authentic experience of speaking to the media. The feedback from our members has been overwhelmingly positive as they feel much more prepared for responding to media requests following the sessions.

Dr. Sharron Spicer, MD, FRCPC

Past PresidentCalgary and Area Medical Staff Society

Grant’s media training taught us foolproof, easy-to-use techniques to confidently speak to the media. His training pushed us out of our comfort zone and into real world situations, yet we did it in a way that was fun and interactive. We have used the principles taught in his training in a variety of circumstances and it has proven useful in several stressful situations. I can’t speak highly enough of this course!

Tally Hutchinson

President Daytona Homes

Grant Ainsley's media training is excellent value in preparing association volunteers and staff to be effective spokespeople for their organization. Grant's unique experience in news reporting, media relations and association governance, provides invaluable assistance to management in maximizing value for volunteer time invested. Media clips, authentic interview formats, joint preparation of key messages and discussion of social media all stand out as fun, fresh and informative features to this fast-paced program. My Board members tell me Grant Ainsley's media training is among the best professional development they have received in their careers.

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ABOUT GRANT

Grant Ainsley spent close to 20 years in the news media and public relations in Edmonton, Alberta. Over the last decade he's worked as a media trainer and spoken across Canada on a regular basis on topics related to the news media and communications.

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