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February 2018

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The fashion label Pull&Bear opens its flagship store in Rotterdam, the Netherlands. The property, located at Lijnbaan 54, one of the main shopping streets of the city, has over 1,000 square metres of retail space set out on two floors, which makes it the chain's largest selling point. For its premiere in Rotterdam, Pull&Bear, part of the Inditex Group, one of the leading fashion groups worldwide, launches a unique eco-efficient store.

The store incorporates sustainable and energy efficient measures which allow it to aspire to receive the Platinum LEED certification, the U.S. stamp for sustainable architecture considered the most demanding worldwide. The final result, a store that consumes 30% less energy and a 40% less water compared to the average annual consumption of a conventional store.

This opening is part of the environmental awareness project of the brand, Pull&Bear Ecologize-Me, which includes the incorporation of eco-efficient features in stores and ecological awareness actions for employees and customers. Pull&Bear's first eco-efficient store opened in 2010 in Gran Via, Madrid, a space that has received the LEED Gold certification. For 2020, Inditex expects all of its facilities to be eco-efficient.

Inditex, which owns Zara as well as seven other fashion concepts, is one of the world's largest fashion distribution groups with over 5,200 stores in 78 countries.