January 14, 2011

How to Manage Up in A Down World

Here is a provocative summary of Roberta Matuson’s new book, Suddenly in Charge. It just launched this month. You will enjoy her tips for Managing UP in a DOWN World in this article. Alan Weiss’ synopsis will incite you to think differently about how you influence others. These time-tested principles apply to anyone who collaborates, leads a virtual team, or operates within a formal organization.

As marketing leaders, you know that a strong company culture cultivates a workforce of powerful brand advocates who enhance marketing efforts. What can marketing do to navigate the culture war that ensues in the face of increased M&A activity? Here are three rules of thumb to consider as you evaluate an M&A deal on the horizon, and when you are in the throes of a post-deal journey.

Take the Mindful Marketer Quiz

Success Stories

Lisa is an enthusiastic, enlightening professional. The time you invest with her, or any one of her many seminars, pays terrific dividends. Her quick mind and search for less obvious solutions to difficult problems makes her an excellent resource.