Netflix Targets HGTV, Travel Channel With Fresh Lifestyle Originals

Netflix has transformed itself from an online video rental service to a TV programming superpower. The next step toward total global domination comes as Netflix targets HGTV with the home renovation Original, Amazing on the Inside.

Deadline Hollywood broke the news earlier today that Netflix will produce the twelve-episode series. This will be the streaming service’s first Original production in the property genre.

Amazing on the Inside will tour houses that look normal on the outside, but whose interiors are something special.

Netflix: Your Lifestyle Channel

While Amazing on the Inside is the first Original property series, Netflix has steadily added lifestyle-oriented content to its streaming library.

Japanese organization guru Marie Kondo will bring her approach to decluttering personal spaces. The Hollywood Reporter broke the story that an eight-episode series is in production. In a statement Kondo said she was “excited to spread the KonMari Method to as many people as possible.”

The director of foodie-favorite documentary Jiro Dreams of Sushi created Chef’s Table. The series profiles famous chefs around the world. Netflix produced three seasons of Chef’s Table and the spin-off Chef’s Table: France.Chef’s Table: Pastry is in the works

Phil Rosenthal, the writer behind Everybody Loves Raymond, stars in Somebody Feed Phil in which the travel and food genres merge. Rosenthal travels around the world while sampling street food and fine cuisine.

The Netflix library of Original lifestyle programming isn’t very big, but the shows are cheap to produce. HGTV, Travel Channel and the Food Network should be afraid.

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