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24 Hours of Booty Adds Janet Ervin to Team

Janet Ervin has joined 24 Hours of Booty, Inc., which runs the Official 24-Hour Cycling Event of the Lance Armstrong Foundation and the only national 24-hour road cycling charity event in the country, as marketing director. In her new role, Ervin will develop and execute marketing strategies to support fundraising efforts and the positioning of the 24 Hours of Booty brand.

A Statesville, N.C. native and cum laude graduate from Appalachian State University, Ervin previously worked at the Multiple Sclerosis Society where she served as development manager.

About 24 Hours of Booty

24 Hours of Booty, Inc. is a registered 501(c)(3) non-profit charity located in Charlotte that provides extraordinary cycling events that are safe, fun, and open to all levels of cycling ability. Its mission is to conduct 24-hour cycling events that increase public awareness, funds, and support for the Lance Armstrong Foundation and local cancer organizations. Local organizations include The Keep Pounding Fund at Carolinas Medical Center and the Brain Tumor Fund for the Carolinas in Charlotte, and the Ulman Cancer Fund for Young Adults in Columbia, Md.

The Ninth Annual 24 Hours of Booty in Charlotte is scheduled to roll on the “Booty Loop” in Myers Park from 7 p.m. Friday, July 30 to 7 p.m. Saturday, July 31, 2010. In addition, 24 Hours of Booty will also host the Second Annual 24 Hours of Booty of Columbia, Md. at Gateway Business Park “Booty Loop” on Aug.28-29 and its inaugural event in Atlanta on Oct.2-3.

In 24 Hours of Booty’s eight-year history, more than 6,000 riders have raised more than $3.7 million. This year’s event in Charlotte included 1,200 riders from 24 different states, and more than 250 volunteers. Also in 2009, 24 Hours of Booty, Inc. raised more than $1 million with events in Charlotte, N.C. and in Columbia, Md.

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