India’s Consumer Companies enter Lucrative Solar Products Business

The Solar Products Business is booming not only from the Solar Power Plants but also in consumer products business. So not are big conglomerates like Mahindra, GMR , Reliance getting into the lucrative booming solar power in India, but now water purifier companies in India are too getting into the act. India’s biggest water purifying company Eureak Forbes which is found in almost every Indian home is going to start selling solar lighting products like torches and lanterns.

The company is going to market solar products under the “EuroDiya” brandname . Diya means Light in Hindi and Euro is the company’s brand. The products are to be sold in the $10-50 range with the technology and products coming from a US company. Note solar consumer products have a massive potential in a country where almost 40% do not have access to a power grid.

Note Solar Lamps can compete economically with substitutes like kerosene lamps which don’t only consumer costly fossil fuels but generate pollution as well. Other companies like D.Light already have a strong presence in the solar lamps business.

Solar Lamps or Solar Lanterns have seen astounding growth in India driven mainly by the lack of access to electricity and the high costs of Kerosene or gas lamps.Note Solar Lamps have been so successful in India mainly due to their economic utility rather than their Green Characteristics.Note 100,000 Indian villages do not yet have electricity which means that the productivity comes to a complete stop in the dark.Poor schoolchildren cannot study in the dark and people cannot work in the night either.Note Kerosene a dirty oil refined product is the main source of energy for millions of Indian citizens.Kerosene is a health hazard resulting in accidental fires and causing a lot of smoke which can lead to various respiratory diseases.Note Kerosene is subsidized by the Indian government and distributed through the Public Distribution System (PDS) which is a massively corrupt and inefficient system.The Kerosene is given in limited quantities and is not sufficient to Light the Darkness for a month or more.The advent of Solar LED Lamps has been a godsend solution to this problem.

The Indian Solar Power has been one bright spot in the gloomy infrastructure and engineering sectors in 2011. With share prices crashing with growing corruption, land acquisition and financing problems, Solar Energy has surged in India thanks to government support and subsidies . While a number of Green Technology companies have started up to capitalize on the growing renewable energy trend, the established construction companies in India have not been far behind . While utilities like Tata Power, Adani, Reliance Power, NTPC have already built or are setting up power plants based on solar panels , L&T has become a major solar EPC players . L&T is now raising debt with a $100 million issue to fund its solar expansion plans .

Kent Technologies – Kent purifiers are trusted by over 1 million customers spread across the country and have an established track record of over a decade in the water purification industry. The company is a pioneer in bringing revolutionary Reverse Osmosis (RO) technology to India. KENT started its operations in India in 1999 & is today a strong organization with offices spread across India. KENT has lakhs of satisfied customers to its credit worldwide. Kent offers varied range of products for any application – mineral RO, UF gravity, UV technology & UF tap water purifiers. Be it entry level purifier to technology driven high capacity commercial purifiers. They have two production facilities located in Uttaranchal.

Eureka Forbes – is a part of the Shapoorji Pallonji Group and today it is a 12 billion INR, multi product and multi channel corporation.It started operations in 1982, & today have become the undisputed leaders in domestic and industrial Water Purification Systems, Vacuum Cleaners, Air Purifiers & Security Solutions. It is one of Asia’s largest direct sales organization. It serves more than 131 cities and 398 towns across the country. Eureka provides different ranges of:Domestic water purifiers Aquaguard – UV, RO, UF, UV+RO+UF, Aquasure – RO, UV, storage & Heavy metal remover & Institutional water purifiers.

Hindustan Unilever Ltd. – HUL is India’s largest Fast Moving Consumer Goods Company with categorised business like soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers. With a market capitalization of Rs. 61,000 crores, the Company is a part of the everyday life of millions of consumers across India. The company earned revenues of Rs. 5,000 crores with a net profit margin 12%. Its parent company is Unilever, which holds about 52 % of the equity. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit.Pureit’s unique Germkill Battery technology kills all harmful viruses and bacteria and removes parasites and pesticide impurities, giving micro-biologically safe drinking water (meets the regulations by the EPA in USA). It does not need gas, electricity or continuous tap water supply. It makes the water clear, odourless and good-tasting.This technology was developed by HUL, by a team of over 100 Indian and international experts from HUL and Unilever Research Centres.

Sneha Shah

I am Sneha, the Editor-in-chief for the Blog. We would be glad to receive suggestions, inputs & comments on GWI from you guys to keep it going! You can contact me for consultancy/trade inquires by writing an email to greensneha@yahoo.in or call me on +913340606492.