A useful and information-rich website can be of great significance in maintaining a good online presence for your business. The most important factor that brings a website good search engine ranking is its content. If you want to create a website design that attracts more visitors and engages the readers, the best you can do is to invest considerable time and resources in creating high quality content for your website. Some web designers try to give more emphasis to the layout, colour scheme and other design elements of the website, and ignore the importance of the content/information available on it. This approach needs a little modification as proposed below:

A short, precise and well-managed website content is more likely to attract the visitor’s attention. While creating information/content for your website, keep your focus on the targeted audience and make an effort to work out content that is interesting as well as concise.

Usually the readers of a website have short attention spans. They do not bother to spend too much time looking into the deep details of the content available at your website. It is therefore the web designers responsibility to present the content in a way so as to make it look crisp clear and easily readable. Proper Line spacing, Padding, White spaces, colour scheme and font type and sizes can increase the readability and hence the usefulness of your website to an effective extent.

Make your website design user-friendly. Your website is useful if your visitors enjoy its interface and love to navigate around to discover more about your business packages / services. For example, if you are an online company selling a collection of products on online, a user-friendly interface may include an online shopping cart, a detailed description of each and every product, a reliable online payment method and all other web design features / elements that can help you satisfy your customers to the maximum possible extent.

Avoid Plagiarism! Google has anti-spam algorithms that can help it identify if there is any content on your website that has been copied from another internet source. Any type of plagiarized website content will result in the degradation of your website’s search engine ranking and your business may suffer a lot because of this. Therefore, make sure to create unique and 100% plagiarism free content for your website. Doing so will also help you attract more readers who are looking for quality information online, and if they find something useful on your very own website, they will definitely visit you again in the future.

Extra website features such as Number of Page Views and Average time spent by a visitor on your website can help you obtain a continual feedback from the audience spread worldwide. If your website is unable to achieve the desired level of popularity, you may stop and review it for any changes that you might think can prove useful.

All these simple steps can ensure that your website is useful, friendly and fully SEO optimized. Good luck for your very own website.