During InterCharm 2018, held in Moscow on October 24-27, 2018, there was a special focus placed on the current state of the Russian beauty market, and it's potential for growth and expansion.

Russia currently occupies 4% of the global beauty market, according to Anna Dycheva-Smirnova, managing director, Reed Exhibitions Russia. Volume-wise, it currently sits in 4th place in Europe behind Germany, France and the U.K. As far as per capita consumption of cosmetics, Russia comes in 6th place globally.