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On the occasion of the 50th anniversary ofASEAN and VOV's anniversary celebration, VOV takes the initiative to host a cultural exchange event titled “ASEAN+3 Song Contest”, with the aim of making it a popular regional event. The contest is to:

Enhancing cultural exchange among ASEAN member countries and three major partners including China, Korea and Japan, contributing to the enhancement of friendship and cooperation among nations.

Promoting culture of ASEAN countries through melodies, helping ASEAN countries and people around the world to have better understanding about cultural values of each ASEAN member.

Attracting ASEAN young audience.

Promoting the artistic creativity and musical talents among ASEAN community.

Seeking and supporting the development of young talents in the field of music in ASEAN community.

The event is an opportunity for VOV to affirm and enhance its position and image on both global and regional scale. Also, the “ASEAN Song Contest” becomes a highlight in a series of annual VOV’s activites, affirming the importance and great contribution of a national media organization in promoting the cooperation between Vietnam and countries in the region and in the world, creating a peaceful and friendly environment for development.