Something Was Missing From Her Child's Toy Box, So This Mom Fixed It

Because every child deserves a toy they can relate to.

It all started when Rebecca Atkinson, a mom from the United Kingdom recognized that none of her child's toys reflected any kind of diversity or disability. She, along with friends Karen Newell and Melissa Mostyn, launched a Facebook campaign called #ToysLikeMe to call on big toy companies, like Mattel, to design dolls inclusive to all children.