Thursday, May 8, 2008

April77 have proven that any geek can become truly chic without losing an ounce of quirkiness. Here it even becomes alluring. For this sunnier season they've created a men's collection that embodies a surf rock era feel (biker jacket and picnic plaid shirt anyone?) Notice the way he pensivly chews on his glasses or the way he buttons his sleeves in such a suave motion. Even with the addition of a biker jacket he can't shake that dorkiness that got your attention.

On the other hand, the woman this season contrasts her counterpart. Native American prints and androgynous looks show her freer aestetic with the incorporation of things that could very well be her boyfriends. Even in a pencil skirt, cardigan and button down, quintessential 50's school attire, she looks downright bad and ready to cut class. She probably took that long, oversized tuxedo jacket without asking as well as that perfect grey vest. The fringed cowboy pants might sound like a disaster but the fringes are understated enough to have me transfixed.