One of my favorite Artists and human beings is none other than Pharrell Williams. Why? Well, because he’s living (maybe immortal, the man does not age) proof that keeping it real despite temptation can pay off in the long run. His evolution not only as an Artist, but as a man – is truly inspirational, aspirational and cutting edge. And as a devout trendsetter, if there is a movement about to break big into the mainstream, Pharrell will be there to help usher in the new era (as he has since the time of the ancients because again, he does not age). Consequently, it was no surprise that in March, Chanel announced that he would be the first man to model one of their bags in a campaign. Williams even walked the runway in Chanel’s Métiers d’Art show in Paris last December, another trailblazing moment for the world-renowned producer and musician.

Pharrell is a ️☀️STAR☀️ that effortlessly shines bright in Chanel’s VR film for their new Gabrielle Bag. The scene is perfectly in alignment with Pharrell’s musician roots as it’s set in an empty concert hall that soon becomes his amusement park.

The significance of this moment cannot be overstated. What was once considered a fringe movement now has enough momentum and social currency to attract powerhouse luxury good brands like Chanel. Even more encouraging is the fact that there’s enough money behind the movement that a black, male, mainstream artist agreed to perform traditional femininity on a global stage. Not even five years ago this would be unthinkable but corporate sponsorship is nothing to sneeze at. The trans and gender non-conforming (GNC) movement is officially moving from grassroots to “fuck you money” phase, which in America is the first step to real inclusion. But that particular purse did look good on Pharrell. And the Chanel coat that he was rocking was flaming 🔥hot 🔥. The entire Gabrielle bag VR experience is compelling and beautifully uplifting to mankind.

It would appear that we are in a moment seismic socio-political change because Pharrell is not alone in prominent black males challenging gender norms. Jaden Smith became the face of Louis Vuitton’s womenswear campaign and Young Thug proclaimed that “there’s no such thing as gender” for Calvin Klein. More and more brands are lifting the stifling man made boxes hindering how human beings decide to express themselves via fashion.

Check out the commercial and join us in congratulating both Pharrell and Chanel on contributing a revolutionary piece of content that is truly pushing envelope in fashion and gender politics.