I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified. I love to help others by sharing my experiences in digital marketing along with new trends in the industry. Contact Kristen by emailing Kristen@feelingthevibemedia.com

If you’re in business and you use social media, you know the importance of scheduling posts out for the week and month. It helps to organize the messaging for a brand.

Instagram has been late to the game in offering a scheduling assistant for Instagram. The only way businesses could try to “schedule” posts was through a third party which provided push notification reminders to post on Instagram via smartphones and tablets.

That is changing now. The scheduler won’t be in Instagram directly. Instead it is through an API which will work with major third party applications like Hootsuite, Sprout Social, and SocialFlow.

Hootsuite, Sprout Social, and SocialFlow allow businesses to organize posts through their systems and you can then schedule you posts to go directly on Instagram.

Representatives from Instagram say this program will work for Facebook’s Marketing Partners and Instagram Partners.

The CEO of Hootsuite, Ryan Holmes said, “The scheduling and publishing of Instagram content has been the number one request for our 16 million customers.” “Now they can manager large volumes of content, multiple team members and multiple Instagram accounts with ease and security. Hootsuite is excited to partner and Instagram to make this happen.”

Will this be offered for individuals?
Yes! Expect a schedule for Instagram for individuals in 2019.

With the incredible growth of the gaming industry and the huge propensity of teens, twenty-somethings, and millennials to watch live video game events, more are figuring out they want a piece of the pie.

There is a site called Twitch.tv which is all about live streaming video games. There are audiences watching these games on Twitch which is a social media platform.

While Twitch has been growing over the past 5 or 6 years, few others have really jumped on the bandwagon. YouTube took part, but other major social media platforms did not take it very seriously.

That is changing now.

Facebook who is seeing a lift in their newest video sector, is going to bring forth the Gaming Creator Pilot Program in a deal with ESL.

The Gaming Creator Program will:
improve discoverability
incorporate presence on Facebook, Instagram, and Oculus
Offer tools that streamers need to make a living streaming games on Facebook

Facebook wants to enable direct payment to streamers.

The gamers on Facebook’s platforms will be able to lifestream via 1080p/60fps and will work alongside the Facebook streaming team.

The debut of the program on Facebook didn’t go quite smoothly as there were technical issues. However, the reach Facebook can offer is much more than Twitch can do.

It will help ESL by bringing greater exposure to eSports.

What this Means for Businesses:

If you are targeting gamers and those in this age range, you will have a bigger audience to market to and connect with via the powerhouse of Facebook.

Now you will have more opportunities outside of advertising on Twitch or YouTube. Facebook, Instagram, and Oculus will be part of the group.

Conclusion
Livestreaming is soaring right now and in the gaming arena it is a global adaptation. The combination of the power of live streaming with the tremendous community of gamers on Facebook, you can expect fireworks.

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified. I love to help others by sharing my experiences in digital marketing along with new trends in the industry. Contact Kristen by emailing Kristen@feelingthevibemedia.com

As the term has been thrown about more and more, we are sure you’ve heard of “Influencer Marketing.” If not, here’s a quick 411:

Influencer marketing refers to individuals who have a strong community of followers (social media communities including Twitter, Instagram, Facebook, YouTube, etc) who are engaged with the influencer by commenting, joining an email list, and following the advice of these individuals.

Ok, now that you’re caught up a bit, let’s jump into the newest stat that came out.

Influencer marketers centralize upon one age range with 75% of influencers being between 18 – 34 years of age.

With this fact intact, this mostly means those in and around that age (although there are exceptions) are listening and consuming the messaging of the influencers in that age category. (Probably somewhere from 14 – 40 years old)

How to know if an influencer is a good one:

There are many Instagram accounts out there with high numbers of followers. This may seem like the perfect influencer for your product. However there are some important steps you should follow to be sure you are connecting with the right influencer.

Look at the most recent posts. How long ago were they posted?

An active Instagram should be posting at least every day or every other day. If the most recent post was more than one week ago, then check the frequency of posts. If the most recent was 1 week ago but then from there the posts were coming everyday, it could be there is some reason for the lapse but it will go back to normal shortly.

If the Instagram posts are erratic, once every other week or a longer time in between posts, then skip this one.

Start looking at recent posts. How many likes do they have?

How many comments do the recent posts have?

The likes and comments on posts on an Instagram profile should be pretty consistent and a strong percentage of the number of followers an account has, somewhere between 5 – 10% of the number of followers.

The above three steps will definitely help in deciding on influencers.

You can repeat the above steps on other social platforms for influencers.

Bernie Williams, Yankees Great and holder of a Bachelor’s Degree in the Performance Arts from the Manhattan School of Music, a prestigious music school in New York, made his way out to the big NAMM fest in California.

About 2 years ago, Bernie set out to achieve a goal he promised himself and his parents he would complete. That was to get his degree from a higher education institution.

Bernie did just that as he expanded on his love for music and jazz performance. It wasn’t easy and he had a lot of homework to keep up with. In the end, it was all worth it.

Watch below as Bernie performs with his ensemble from the Manhattan School of Music, LIVE at the NAMM Show for 2018.

Google Analytics is an amazing tool filled with a great deal of data when it comes to website traffic.

As you begin becoming involved with digital marketing campaigns, the data will expand even further.

You need to be sure everything is organized if you want to know how particular marketing campaigns are truly performing.

Thankfully, there is a special trick you can use.

Let’s say you setup an ad campaign online to point to a product page on your store. If you are marketing via Google AdWords, Facebook marketing, Twitter, etc, you will not be able to tell which method worked the best.

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified. I love to help others by sharing my experiences in digital marketing along with new trends in the industry. Contact Kristen by emailing Kristen@feelingthevibemedia.com

I’m the type who must read a book in detail, word for word. I’m not a skimmer nor a chapter skipper. When I read a book, I want to take it all in and see what it’s about to understand the message the author is sending out plus the sub-messages and the sub-sub messages.

A Glimpse Behind the Curtain

There have been books that I start reading and can’t wait to pick back up. There are others that I am counting the pages to the end of the chapter so I can put it down for a while.

There are even still other books that I begin reading and do the very uncharacteristic chapter skip. When this starts happening, you know the book is about to be closed.

Lately, the books I’ve come across have been problematic in terms of holding my attention. From the start, I can tell the tone of the author just doesn’t jive with my mindset. You may think, that could be a good thing to present an opposite point of view. However that’s not what I particularly mean. It often seems to hurt my mindset which up until that point, was feeling positive.

Do I Follow Gary Vaynerchuk?

Fast forward to today, I’m an avid consumer of the GaryVee experience. I follow him on Instagram, Twitter, Facebook etc. I’ve watched the Daily Vee, not religiously but I do catch episodes that resonate with current situations as they become available.

I heard about his newest book which would be dropping in January 2018. Crushing It! You must understand, Gary started this set off with Crush It! a book written 9 years ago speaking about the power of a number of social media platforms.

This book, Crushing It! is apropros as it now documents the 9 years which have gone by, the good and the bad and the impact Crush It’s message had on many different individuals. The title is actually a description of the stories of these individual success stories inside.

Are all the success stories about people making millions on social media? No.

Are all the success stories about people who struggled, found Crush It and suddenly saw the proverbial lightbulb? Maybe. Continue Reading

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified. I love to help others by sharing my experiences in digital marketing along with new trends in the industry. Contact Kristen by emailing Kristen@feelingthevibemedia.com

Gary Vaynerchuk is starting off the new year in 2018 with a very exciting release. It’s the release of the second in a series of books titled,Crushing It. This book is not due out until January 30th of this year, however it is already listed on Amazon as a best seller! Gary’s fans love him. Plus he also has some special contests going on where those who purchase a certain quantity of books will be entered to win a lunch with Gary. That is definitely something worth entering. The amount of wisdom and knowledge Gary has is staggering.

I will be reading and reviewing Crushing It! for all our great readers to let you know if it is a good idea or not, to buy this book. There are a lot of books out there, is this one going to be worth the read? Watch the video below to get the details on this upcoming review and a sneak peek at this new book we just received.

Thank you again to Harper Collins and Gary Vaynerchuk for making this happen!

I’m a digital marketing expert from New York with experience working with large Fortune 500 companies from entertainment to consumer electronics to increase their exposure online and increase their bottom line. With a love for everything digital, I always immerse myself in everything digital from all areas of the industry and am Google Certified. I love to help others by sharing my experiences in digital marketing along with new trends in the industry. Contact Kristen by emailing Kristen@feelingthevibemedia.com