Month: April 2019

Any of us who have been fishing are very familiar with one of nature’s crucial elements…and I’m not talking about the water. It’s that big yellow thing in the sky that can ruin the best of fishing trips. Studies have shown that the Sun, is the #1 cause of sunburns. It also helps camouflage the fish because of the shiny glare that keeps us from seeing what we might be casting for. We also know that it’s time to start throwing in the the shady areas or letting it drop deeper because, well, let’s face it… fish are a smart. Smart enough to keep out of the sun. Anglers have tried for ages to figure out how to keep themselves out of the sun while catching dinner or that big trophy to brag about back home. While some methods have worked, it still proves difficult because it seems like the sun is coming from everywhere, not just the sky. You can feel it radiate down on you, the glare from the water, bouncing off the sand, and even coming off the boat and hitting you!

Sunscreen definitely helps. That SPF number goes a long way. It never really seems to be quite enough, though. Sunglasses, of course, have been a necessity since they came onto the scene. But, even that wasn’t enough after a while. We had to make sure these things deflected UVA and then UVB rays. Your eyes are very important, we totally agree with that. The technology that exists today seems to have them covered (pun intended) but what about the rest of your body? Think about it… the eyes are only the smallest portion that are exposed to the sun.

We’d like to introduce to you our friend, UPF. Some of you may have heard this term before but might not be exactly sure what it is or what it means. Let’s start with something you are more familiar with. SPF stands for “Sun Protection Factor” and is the standard used to measure the effectiveness of sunscreens. It provides protection from only UVB (unless otherwise stated to be a broad spectrum sunscreen.) An SPF of 15 means that it prolongs the protection 15 times of what it would normally take for you to burn. Plus, as the saying goes, “Dry skin burns, moist skin tans” but there are still harmful rays penetrating your skin. Now, in comparison, UPF stands for “Ultraviolet Protection Factor” and is the standard used to measure the effectiveness of sun protective fabrics. It provides protection against both UVA and UVB. The UPF rating of 40 blocks out 80% of all UV rays when worn. Now that’s the extra help we’ve been looking for!!

People love Kevin’s performance fishing shirts for many reasons. First, it has that beautiful UPF 40 sun protection! They look good and they keep you feeling cool. They’re breathable and have a vented back to help keep air flow moving to cool you off. Now, you’re most likely going to be sweating so that’s an awesome feature. However, too much sweat in a normal shirt will just trap the moisture and cause you to get all sticky and drenched… which provides for an uncomfortable fishing experience. We want to help keep you as cool and comfortable as possible which is why we made sure our shirts are moisture wicking and super-lightweight, which allows the sweat to evaporate easily.

All-in-all, make sure you stay hydrated by drinking as much water as possible. Find you a good pair of sunglasses. Wear your sunscreen. And get you some UPF protective apparel. Oh, almost forgot… catch you some fish!!