LG tops sales of washing machine brands

Manama, June 26, 2011

LG Electronics (LG) achieved the best sales figures – in volume and value – for washing machines in 2010, according to survey data from market research companies.

This marks the third year in a row that LG has won this recognition, which covers more than 50 countries, a statement said.

In the GCC, LG’s market share for washing machines is 38 per cent and it is considered the market leader in the ‘front load’ washing machine category in the UAE, Qatar, Kuwait and Bahrain.

The data also revealed that LG has been the top-selling washing machine brand for five years in major Asian countries including key markets such as Australia, India, Thailand and Indonesia and in a host of other countries, such as Chile, Saudi Arabia and the Ukraine.

In addition, LG’s front-loading washing machines have been the best-selling front loaders in the world for the last two years, and the top sellers in the US for the last four, the statement said.

“LG washing machines are increasingly known as some of the most innovative on the market, with their smart tech, great performance and high convenience all proving a big hit with consumers,” said K Wan Kim, CEO of LG Electronics Middle East Africa.

“Today’s achievement is a tribute to the spirit of innovation at LG, along with our total dedication to listening to our customers and making their lives better.”

LG’s latest washing machines set new standards in convenience and efficiency, with technologies that look to make washing more effective and hassle free, he added.

H S Paik, president of LG Electronics Gulf, said: “LG Electronics has preformed quite well in the region. Our washing machine product line is diverse and can accommodate to a range of consumers.”

“This has been instrumental in giving LG a major share of the market, with 24.3 million machines sold in 2010,” he added. – TradeArabia News Service