OnCore Golf’s ELIXR™ Ball to be Sold at Wegmans

May 0518:002017

OnCore’s New Tour Ball will be Available at Wegmans’ 92 Stores throughout the Northeast and Mid-Atlantic

BUFFALO, NEW YORK – 5 May, 2017 – OnCore Golf announced that Wegmans will sell OnCore Golf’s tour ball the ELIXR™ across the Northeast and Mid-Atlantic in all of Wegmans’ 92 stores. In making the announcement, OnCore’s President, John Koelmel noted, “Wegmans is recognized as “best in breed” in the grocery retailing business and has continuously set the bar for positive customer experiences with their “Every Day You Get Our Best” commitment. Given that both brands were founded and are headquartered in Upstate New York, we are very proud to join forces with them to bring the best in golf ball technology to all of their customers.”

The ELIXR is receiving nothing but rave reviews including being named to Golf Digest’s 2017 Golf Ball Hot List. To achieve that distinction, the ELIXR™ competed against all of the top premium balls in the golf market. Over 33,000 balls were tested and judged based on performance, look/sound/feel, innovation and demand.

“The ball will initially be available this week in ten Wegmans stores in Buffalo, Rochester and Syracuse as well as four stores in Virginia,” said Steve Coulton, OnCore’s Vice President of Sales. “Distribution will be expanded to include half of the retailer’s locations before Memorial Day and then across all of its outlets by Father’s Day. Wegmans will be the only major retailer in their markets carrying the ELIXR.”

Ryan Steenberg, the Long Drive World Championship Runner-up in 2016, who recently signed on with OnCore as one of their elite athletes, had great praise for the new relationship. “Based as I am in Rochester, NY, I know the reputation that Wegmans has built over the years, their emphasis on bringing the best value to their customers and always finding ways to deliver the ultimate in customer satisfaction. Those values aligned perfectly with OnCore and their approach to an industry dominated by Goliaths. And, as the ELIXR has proven, OnCore is playing to win.”

To help introduce Wegmans customers to the ELIXR, OnCore will be starting in-store activations beginning over the next six weeks with Steenberg appearing to demonstrate his skills and sign autographs at the following locations:

OnCore Golf is a brand dedicated to delivering breakthrough technology and innovation, while inspiring golfers at all skill levels and abilities. Founded by two young entrepreneurs—Bret Blakely and Steve Coulton—and fueled by a team of world-class inventors, OnCore Golf continues to disrupt the golf ball industry through development of the most innovative suite of golf ball products for players of all skill levels. In addition to the exceptionally high performance ELIXRTM Tour ball, their offerings include the hollow-metal-core CALIBER ball that delivers greater accuracy and the five star-rated low compression AVANT with SoftCell technology to increase feel, durability and distance.