Following the beta test that began in June, Apple’s App Store will display search ads from Wednesday, October 5. The ads will appear at the top of the results page when an iOS user enters a search term. The motive seems to be to boost search discovery – according to Apple, 65% of all app downloads come from the search results. Interestingly enough, Google has had search ads in the Play store for over a year.

Information Architecture is a web design and development technology that advocates the structuring and shaping of websites in such a way as to enable and enhance findability and usability. In simpler terms, information architectureis about organizing the often complex sets of information in a website into a comprehensible and ordered structure.

Before learn how we can design and build effective sales pages, it’s important to understand what exactly a sales page is. A sales page is a webpage that is created for the sole purpose of selling a product. It could be your landing page, your home page or any page that tries to convert your visitors into customers.

To meet its purpose it is essential that your sales pages are attractive, engaging and compelling enough to motivate your visitors to sign up or buy your products. Below we try to explore a few factors that can contribute to helping you build an effective sales page.

For long, design was an element neglected by web developers. This was because during the early years of the internet the importance of the aesthetics of a website was severely undermined as a factor for attracting visitors.

But now, in this era of digital marketing, we understand that a website’s design and layout are just as important as content and usability to gain search engine rankings and to draw visitors. In fact, web design contributes not just to a website’s traffic, but also to its branding and conversion rates.

In the context of user popularity, Firefox comes second only to Google Chrome and is a trusty fall-back when Chrome crashes or fails to load. Part of Firefox’s appeal comes from its powerful add-ons library, which lets users install plug-ins that enhance the browser’s functionality. In this post, we have narrowed the choices down to a list of top four tools for web developers and designers.

Browsers today can incorporate any number of extensions and add-ons that improve productivity and make our lives easier. In this post, we’ll feature some of the best Chrome extensions for web developers and designers. These are handy to have around if you want to do the groundwork for a project, automate a painful task, or streamline your workflow.

When you’re planning to invest in a website, one of the first things you need to think about is not just the content, but how it’s going to look and the platform you’re going to use. WordPress is the most popular platform in the world, used by small businesses and major corporations like Forbes, Sony and CNN. It’s incredibly customizable, easy to use and has over 2000 themes and 27000 plugins (free and premium).

Today, the internet is the most powerful marketing platform in the world. While its open laws allow individuals, businesses and organisations to claim their own space, the number of visitors and customers they attract depends on their individual marketing efforts and the appeal of their online presence.

In the Internet Age, a website is your most valuable asset. It’s doubly right for business owners, for whom a site is the most efficient and cost-effective way to spread their message, gain new customers and establish their brand’s reputation. Since the website is such a valuable asset, it makes sense to hire a reputable web design company for creating it.