Show of Force: Social Good harnesses the power of storytelling to educate people to take action and create change. We design and execute digital campaigns that connect supporters directly to nonprofit organizations and provide measurable impact.

WHAT WE DO

Develop, produce and distribute video content designed to ignite new conversations on issues of social justice that prompt people around the world to take action

Create social media campaigns that address the Millennial and Sustainable Development Goals and increase positive messaging that breaks down barriers around poverty, gender inequality, climate change

Incubate new digital campaigns that translate to real life action and impact for global NGOs

Build digital networks and movements to address social good issues

Design and implement metrics and evaluation strategies for media-based social good interventions

Show of Force: Social Good expands the mission of Half the Sky Movement, going beyond the groundbreaking work on women and girls to create innovative, content-based interventions to poverty, inequality and issues across the spectrum of the Sustainable Development Goals. Each project under the Social Good umbrella highlights scalable solutions that are transforming lives around the world in partnership with NGOs, foundations, corporate stakeholders and inspired individuals.

PROJECTS

GLOBAL ENGAGEMENT INITIATIVE

A multi-year transmedia initiative implemented in partnership with USAID, Intel, and various other private and public sector contributors to promote gender equality in India and Kenya.

HALF THE SKY MOVEMENT

Inspired by Half the Sky: Turning Oppression into Opportunity for Women Worldwide, this movement engages audiences to raise awareness and sparks action to fight gender inequality and empower women and girls across the globe.

A PATH APPEARS

Following the success of Half the Sky, this project expanded the scope outside of the rights of women and girls to tackle multiple issues of domestic inequality, lack of opportunity and male inclusion in gender equality.

WEVOLVE

A global initiative in partnership with the World Bank to empower a generation of young women and men to challenge the societal norms that lead to gender based violence.

WEZESHA DADA

A campaign that aims to re-envision how society perceives women and girls in real life, drawing on national cinema to highlight gender disparities in India.

FRAME HER RIGHT

A campaign that uses the power of storytelling through various media platforms to share insightful and inspiring stories of women and men who are bringing positive change to the lives of women and girls in India.

BECOME AN AMBASSADOR

As an ambassador, you’ll join more than 2,000 advocates already working alongside the Show of Force: Social Good team and influencers, such as Nicholas D. Kristof and Sheryl WuDunn. Sign up and find out how you can use our tools to amplify social justice issues online and promote action through your networks and community.

You’ll receive regular emails from our team with new ways to stay involved and report back on your work in the community and online. We may even feature some of your stories on our website!

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MEASUREMENT & EVALUATION

We use rigorous measurement and evaluation to show how content moves the dial on social justice issues and builds a road to real change.

Show of Force: Social Good monitors and evaluates projects and campaigns to review the uptake of campaign language on social media, including reach and sentiment; impact on individuals and communities, including advocates and organizations working on issues addressed, and when possible the capacity and network growth for NGO partners. Show of Force: Social Good uses both qualitative and quantitative approaches to data collection to tell the story of success whatever the project.

WANT TO LEARN MORE?

Want to learn more about our measurement and evaluation or findings from Individual projects?
Please contact socialgood@showofforce.com.