Tuesday, December 15, 2009

Goo.gl Challenges Bit.ly as King of the Short - Bits Blog - NYTimes.com

See the full article for more on the URL-shortening service competitive landscape

The new Goo.gl service is a direct attack on Bit.ly, a URL shortener developed in-house at Betaworks Studio. Bit.ly has fast become the de facto link shortener on Twitter and many third-party Twitter clients, and the service even raised a $2 million round of venture financing from investors that included Alpha Tech Ventures, the software industry pioneer Mitch Kapor and the early Google investor Ron Conway.