Test the speed of your website

Currently, website speed is one of the most important things to optimise for SEO.

If any of your pages take more than three seconds to load, you have a problem.

The speed needs to be optimised for all devices and browsers; therefore, at the end of the launch, test the speed of your website.

Google Page Speed Tool allows you to do this; if it’s lower than 90, you’ll need to send a report to your web developers.

With the recommendations Google will provide, they can optimise the speed.

Usually, such recommendations wouldn’t go further than optimising images and taking advantage of browser caching.

Check your mobile version

Today, mobile traffic is taking over that of desktop. People now commonly access the internet using their phones.

Google itself has moved to a mobile-first indexing method, which means that if you haven’t already optimised the content and responsiveness of the mobile version of your website, you should take the time to do so.

Conclusion

After the launch, quickly run a quick check to make sure your new website is running as it should by responding to the following questions:

James Cummings is a leading digital marketing expert, brand analyst and business psychologist. He’s an experienced senior manager who has worked closely with global brands to deliver staffing solutions. He has interfaced at board level with FTSE 100 companies and successfully managed multiple web projects across different niches to their full cycle. Working with a team of top level digital media professionals from around the globe, James’ WordPress portfolio currently spans over 40 properties.