Our Approach

At AB Design we know the things we design and build need to last – the same applies to the relationships we strive to build with our clients. We are here to stay and the trust and friendship built whilst working together is a big deal to us. So are your dreams and goals, we therefore listen carefully and use our experience, professionalism and good design to guide you in the best direction possible.

1. The Groundwork & Research

The strongest design is one that rises to meet a client’s needs, so a real understanding of the requirements is crucial. You have to ask the right questions and have an open, honest conversation.

When we fully understand what a client wants, we aim to understand the space to create a synergy between the fantasy and reality. We find that it’s best for a client to be a part of the Space Survey, so that everyone is on the same page. We also see ourselves as experts in human behaviour. A space is not static: it’s about the needs of the people it will service.

Our team can’t get enough when it comes to staying on top of all the news and views that are out there. It’s not just about space design – we research all aspects of the design universe, including the worlds of fashion and popular culture.

Our Services

Conceptual study

Business model analysis

Competition analysis

Trend forecast

Feasibility study

Quantity surveying

Site measurements

Plan surveying

2. Concept Development

Once a strong foundation is laid, the walls can start going up. For us, the first step is deciding on an overall direction for a project. The beginning of a brief is like a vacuum where the possibilities are endless: we sketch ideas, test concepts and tweak things as we go.

Here’s the stage where our team’s creativity really shines through. Building on decades of design knowledge, we identify the central features of a space and then work from there. The design and planning is not only about a look and feel: effective budgets and timelines all draw from a solid plan.

Our Services

Look and feel/Mood-board

Architectural Plans

Product selection

Finishes selection

3D renders

Cost analysis

3. Client Engagement

We understand that every client is different, but every relationship is built on communication and trust. Using a mix of 3D renders, architectural plans and material samples, we ensure that everyone understands the vision. The trick is to keep it simple and keep things clear.

It’s a two-way street: we rely on clients for frank feedback and our clients rely on us for experience that they can trust.

Our Services

Design presentation

Value engineering

Timeline plan

Project management plan

4. Production

Here’s where the momentum really starts to gather as concepts are transformed into tangible progress. It’s about detailed planning, skilled execution and flexibility – curve balls and problem-solving are the name of the game. Our team is characterised by resourcefulness and a refusal to ever give up.

We take pride in every project and sometimes stepping away after a job well-done is bitter-sweet. The final stage is about breathing life into a project: we pour our heart and soul into every space.