BROOMFIELD, Colo. – Oct. 21, 2014 – Park City Mountain and Canyons Resort today announced EpicDay Lift Tickets, an online and mobile platform to purchase daily lift tickets at the guaranteed lowest price (as much as 25 percent off the lead rate) revolutionizing the way guests will purchase tickets for two of Utah’s premier destination ski and snowboard resorts.

“Today’s announcement establishes EpicDay Lift Tickets as the absolute best way to buy daily lift tickets for Park City and Canyons,” said Bill Rock, chief operating officer of Park City. “Not only will guests be getting the best deal, but the convenience of buying in advance or the day they show up will allow them to bypass the ticket line and spend more time doing what they came for – skiing or snowboarding.”

EpicDay Lift Tickets break down like this:

EpicDay Lift Tickets encompasses all advanced purchase lift ticket transactions, providing the lowest guaranteed price on lift tickets for Park City or Canyons (at the time of purchase). Details can be found at www.snow.com/epicday.

Lift tickets purchased at least seven days in advance can be discounted as much as 25 percent from the window price. More savings are available to guests who purchase multi-day tickets.

Lift tickets purchased at least seven days in advance are not only guaranteed the lowest price but will also be shipped to the guest’s home so they can head straight to the lift when they arrive at the resort.

Lift tickets purchased within seven days of arrival via online or mobile can be picked up at any ticket office EpicDay Express Ticket Pick-Up lane, allowing guests to avoid traditional ticket lines. Guests will be required to bring their order confirmation or credit card used for purchase, and a photo ID.

Once the guest has the EpicDay Lift Ticket, they can add more days online at home or via mobile and go direct to lift, never standing in a ticket line again.

“EpicDay Lift Tickets are just another example of Vail Resorts using technology to provide the highest level of guest service for Utah skiers and snowboarders,” said Rock. “We’re offering the best of all worlds. Best price. Easiest process. Most skiing or riding.”

EpicDay Lift Tickets will be available Oct. 31, 2014. Guests can find more information or purchase tickets at www.snow.com/epicday.

About Vail Resorts, Inc. (NYSE: MTN)
Vail Resorts, Inc., through its subsidiaries, is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resorts of Vail, Beaver Creek, Breckenridge and Keystone in Colorado; Heavenly, Northstar and Kirkwood in the Lake Tahoe area of California and Nevada; Park City and Canyons in Utah; Afton Alps in Minnesota and Mt. Brighton in Michigan; and the Grand Teton Lodge Company in Jackson Hole, Wyoming. The Company's subsidiary, RockResorts, a luxury resort hotel company, manages casually elegant properties. Vail Resorts Development Company is the real estate planning, development and construction subsidiary of Vail Resorts, Inc. Vail Resorts is a publicly held company traded on the New York Stock Exchange (NYSE: MTN). The Vail Resorts company website is www.vailresorts.com and consumer website is www.snow.com.

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