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Greggs revamp proves a hit with customers

The refit of the Greggs, on Maritime Terrace has been completed. The store was selected as one of the 300 to receive refits.

The North-East based bakery firm said at the start of the year it would “rebalance” its investment as it looked at the best way to grow the business in the tough economic climate.

The Maritime Terrace store has been set a tough target of +7% core growth for the year. Joyce Major, shop manager said: “Obviously the target seems really high, however the bakery continues to grow in these tough times.

“It was seen that our shop had potential, with the refit the shop no longer looks tired, the extra space has allowed us to have a new range of products that customers would usually have to go somewhere else to buy.”

The Maritime Terrace store was closed for four days whilst the shop was completely revamped.

Greggs The Bakery

As well as a new range of products, the store is now going to be open on a Sunday, in an effort to reach its target of 7% core growth.

After a slow start the impact of the refit is starting to take effect, regular customer Sophie Armstrong said: “The shop looks lovely, I’ve had to try one or two of the new sandwiches and have been surprised how good they are considering the price.

“I’ve been coming for a coffee every day before work, the staff are always helpful and makes me want to come back.”

Councillor Peter Wood said: “It’s great to see a successful North-East firm not forgetting where it all started, the improvement bodes well for the whole city, this isn’t the first store to be modernised, they’ve refitted many more too.”

Councillor Wood hope that other businesses will follow suit and continue improving the area.

The bakery firm hopes to continuing growing and build on its 1,670 retail stores nationwide.