The Fundacao Hemocentro de Brasilia Campaign is Relatable

The Fundacao Hemocentro de Brasilia ad campaign likens donated blood to an item of clothing in order to illustrate the tag line, "It suits us all." A universally flattering look, people will feel as good donating or receiving blood as they would wearing one of these quality sweaters. Although the comparison may seem trivial to some considering the importance of such a life-saving subject, it cleverly makes the issue much more relatable.