Wensleydale Creamery

Based in Yorkshire, Wensleydale Cheese has a heritage that spans centuries. In the 12th Century, the cheese was first crafted by a group of Cistercian monks who settled in Wensleydale, and ever since, the art of their cheese making has been perfected by local farmers’ wives, and later, in 1897, the first creamery was built in Hawes and production began on a larger scale.

Key features and services

E-commerce shop

Email marketing campaign management and support

Optimised checkout - conversion

Bespoke reporting

Development of micro-sites and blog

adigi have worked with Wensleydale Creamery since 2013, helping to boost online sales, establish a better online presence and increase online marketing activities.

We introduced Wensleydale to Launchpad, our email marketing suite and integrated this with the new website to provide better segmentation of customer data. This helps Wensleydale to send targeted email marketing and ultimately help to drive conversion.

adigi identified problems with the existing website checkout and designed an optimised checkout to make the order process more user-friendly and intuitive. Setting conversion goals to maximise sales throughout the journey.

Increasing sales and brand-engagement

Wensleydale have seen sales increase by over 250% since the new website went live.

Targeted email marketing has helped Wensleydale build a better projection for future online marketing activities and resulted in an average open rate of 25% across all campaigns, an increase on previous results.

Online presence and brand-engagement has been enhanced with better visibility of news, events, recipes and promotions using their blog.