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Ben Lee

CEO and Co-founder of Neon Roots

Ben Lee is the co-founder and CEO of Neon Roots, a digital development agency with a mission to destroy the development model and rebuild it from the ground up. After a brief correspondence with Fidel Castro at age nine, Ben decided to start doing things his own way, going from busboy to club manager at a world-class nightclub before he turned 18. Since then, Ben has founded or taken a leading role in 5 businesses in everything from software development to food and entertainment.

Qualcomm, one of the leaders in the field of augmented reality, has expanded its platform and is now offering developers new features to their Vuforia SDK. Currently the new additions to the SDK are in private beta testing, available through Qualcomm’s Vuforia Website. Qualcomm has planned for the new software to be commercially available at the end of this year.

Prior to Qualcomm’s expansion of their SDK, their Vuforia-based applications relied on image recognition to trigger an Augmented Reality experience. The process was such that those applications performed image detection against a database of up to 80 images. Qualcomm has now developed the ability to push image recognition in the cloud, providing access to databases that store more than one million images.

Qualcomm has long provided an ideal SDK for Augmented Reality developers as opposed to other platforms, because of their unique ability to recognize images without a uniform design feature. Neon Roots utilized Qualcomm’s SDK in developing the Size Matters app (also available on Google Play). Now as Qualcomm further expands their abilities in this space, they will become an even more attractive platform for iOS, Android and Windows RT developers to utilize in developing Augmented Reality products and experiences.