E3: NBA Live 09

3:43 Peter Moore is a rock star when he goes on stage. There’s flashing paparazzi lights and everything. He begins by talking about what’s coming up for EA Sports.

“We celebrate the 20th anniversary of Madden,” he says. “Weâ€™ll redefine the game sports experience.”Connected play is changing how they socialize and purchase.”

The big title Moore is excited about is NBA Live 09. To show off the game, Brett Nielsen and Bill Walton walk on stage. This time there’s just as many flashing lights, but they’re all pointed at Walton. He is tall. He is walking Empire States Building with red hair.

In his Bill Walton-ish way, the former Celtic talks about his kids and trying to watch the game while his sons played video games. He then transitions to bizarrely to drama and pressure and how you canâ€™t script sports. In the same way, video games captures this same element.

This leads into NBA Live 09’s newest feature called dynamic DNA. Itâ€™s powered by analytics that coaches and teams have used. It tracks real players tendencies in real life. DNA strands shows what players are good at. To top it all off, NBA Live 09 will update every day and change according to how the players play.

Dynamic DNA looks at player tendencies, where they drive to left or right. “If only the Phoenix Suns knew that Tony Parker went left more often, they could have beaten the Spurs.” It’s Maybe the folks in Arizona shouldget a copy of this.

Along with individual DNA, there’s also a Dynamic Team DNA. EA takes data on how a player affects a team and incorporates it into the overal game.

Eventually, Moore and company demoed the game while Walton provided the commentary. With Dynamic DNA, you can find a players hot zone ie. where they shoot best. They can also find what direction they prefer to drive.

Meanwhile, Walton talks, and talks, and talks, and talks. He is not making sense at the moment. zzzzzzz