Celebrities and models in Fall Gap Ad Campaign

Fab Ad: Gap Fall '08

I will always love the Gap. I mean, cotton basics? Cozy knits? Preppy staples? Oh, and I love their lip balm. Change is already underway at the company, with Patrick Robinson as head designer under the gun. This Fall campaign, shot by Mikael Jansson, is quintessential Gap — black and white, laid-back poses, American inspired. But the cast and the styling are fresh.The idea behind the campaign is to “Create Your Own GAP” by mixing and matching classic pieces to create an outfit all your own. The celebrities and models are styled to suit their personal tastes, and the list is vast: Liv Tyler, Georgina Chapman of Marchesa, Fabcon Clemence Poesy (pictured here), Ginnifer Goodwin, Catalina Sandino Moreno, Scott Schuman (of The Sartorialist), Cecilia Dean (cofounder and editor, Visionaire), models Chanel Iman and Lily Donaldson, and more. This exhibits a cooler, more undone Gap with a focus on fashionable, functional garb. Are you impressed?

I like the look, and I've been a huge Gap fan since the early nineties, but until the quality of Gap clothing improves, I refuse to buy anything that isn't on sale. My Gap jeans from 5 years ago still look new, while a 3 month old pair is already developing holes and the leg seams have ripped! Even the new Old Navy jeans seem to be better quality than Gap, which is just wrong!

I love that Gap is taking so many steps in the right direction over the last few years. They really started getting weird at the beginning of the new millenium, but I think they're right back to what they do best: modern classics!