FDA

Creating promotions that are on target, on strategy, on message, on budget, and on time is challenging. Ensuring that the promotions also comply with the guidelines of the FDA and other regulatory bodies adds a whole other layer of challenges.
In 2013, the FDA sent well...

The FDA recently released its draft of “Guidance for Industry Fulfilling Regulatory Requirements for Postmarketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and Biologics.”
This document arrived in response to years of questions, concerns, and pleading for clear guidance from pharma companies,...