Philadelphia – LevLane to represent Saul Ewing. Law firm Saul Ewing, LLP, Phila., has named LevLane, Phila., as agency-of-record. An undisclosed budget will go to print, online and out-of-home advertising, including media buying, and also to public relations. First work, targeting multiple distinct practice areas, will break in spring.

LevLane senior vice president Scott Tattar adds, “We have our different tactics, but law and advertising are both persuasion businesses, and are both service businesses. On a core level, we get each other. And the challenge of addressing Saul Ewing’s multiple markets—with different media, mindsets and competition—that is something we at LevLane absolutely relish.”

Saul Ewing LLP is a full-service law firm with 230 attorneys in nine offices in Philadelphia, Harrisburg and Chesterbrook, Penn., Baltimore, Md., Newark and Princeton, N.J., Wilmington Del., D.C., and New York City, providing counsel to national and international businesses from Fortune 500 corporations to large and medium-sized companies in both the private and public sectors. Saul Ewing LLP also serves startups, nonprofits, educational institutions, and individuals. www.saul.com