How this Kazakhstan internet giant built success on ideas from Russia and China

Eva Yoo
Contributor
Eva Yoo is a Shanghai-based tech writer for TechNode.
The advantage of entering an emerging market is that the market still has a lot of empty space to fill, and as a startup you can be the first player. Kazakhstan might not be the first country that comes to mind when you think of overseas expansion. However, it is the world's largest landlocked country, and shares borders with Russia and China, which are important consumer markets as well as technology hubs.
In fact, companies in Russia and China provided good benchmarks for Chocofamily, now the biggest e-commerce...Read more ...