It also could be a sign that they're loosing sales vs. Nikon in the aps-c segment and want to lower their ef-s system price, the lenses are in production a long time so lowering the price mustn't mean a replacement is due.

but as to whether the people who have any say about product direction read it, your guess is as good as mine.

My guess: No way, the people really deciding about Canon's corp policy would be a handful of Japanese execs who will take advice from their tech, sales/marketing and maybe cps departments, but certainly ignore any Internet buzz.

Some marketing guys will watch these forums to prevent bad press about broken products, but the opinions here on anything are so diverse that a quick poll on cps will be better than reading CR to get the ear to the ground.

Canon has just announced price cuts on the EF-S 17-55mm 2.8 and the EF-S 10-22 wide angle. Could be a sign, or it could be coincidence. Certainly both lenses could use an update/upgrade.

Both are <10 years old, and really, an update/upgrade would mean they'd cost as much as their L equivalents, maybe even more. Unless Canon is churning out an EF-S 10-22 f/2.8, no point in updating the current model, which is a solid lens.

Canon has just announced price cuts on the EF-S 17-55mm 2.8 and the EF-S 10-22 wide angle. Could be a sign, or it could be coincidence. Certainly both lenses could use an update/upgrade.

Both are <10 years old, and really, an update/upgrade would mean they'd cost as much as their L equivalents, maybe even more. Unless Canon is churning out an EF-S 10-22 f/2.8, no point in updating the current model, which is a solid lens.

With the 70D's dual pixel AF and the push for video, why not update these two with STM AF? IS on the 10-22 would also help video shooters. And a bit of an optical refresh never goes amiss - as good as these two lenses are, they were both introduced when APS-C cameras had 8MP.

Canon has just announced price cuts on the EF-S 17-55mm 2.8 and the EF-S 10-22 wide angle. Could be a sign, or it could be coincidence. Certainly both lenses could use an update/upgrade.

Both are <10 years old, and really, an update/upgrade would mean they'd cost as much as their L equivalents, maybe even more. Unless Canon is churning out an EF-S 10-22 f/2.8, no point in updating the current model, which is a solid lens.

If it is a "big lens" announcement, the 100-400 is what 1st popped into my mind. If it is a big "lens announcement", maybe the 14-24 or 50mm. Many canon users have been begging for these to be either replaced or created (14-24) for a good while, at least on canon rumors. Does canon read cr?