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Resident Evil Gets Real With Immersive Experience

Out of all the ways to promote the release of a new PC game, recreating it in the real world is difficult and consequently rarely done. However, Capcom is doing just that to celebrate the hotly-anticipated game release of Resident Evil 7: Biohazard.

The immersive experience will be held in London, taking place over four days, from the 20th – 23rd January. The day after the ultimate marketing gimmick ends, Resident Evil 7: Biohazard is released, on 24th January 2017.

Following a storyline inspired by the new game, Resident Evil 7: The Experience will be a 45-minute immersive experience drawing inspiration from the cult game’s return to its survival horror roots. Set in a haunted and dilapidated venue in the heart of London’s East End, those brave enough to enter will take on the part of investigative journalist interns helping a paranormal TV production team investigate the disappearance of their crew members who never returned from the house.

“For anyone who has ever wanted to enter the world of Resident Evil, now is your chance!” Laura Skelly, PR Manager, Capcom comments. “We wanted to give fans a little glimpse into the Resident Evil 7: Biohazard gameplay, bringing it to life and allowing people to interact with the game in a brand-new way, and perhaps even having a chance encounter with some of the game’s characters.”

Mirroring the unsettling nature of the game, participants will be faced with a web of puzzles and clues, including a few unexpected interruptions, as they work together to overcome both visible and unseen obstacles to figure out the truth, and escape unscathed.

Best of all, Resident Evil 7: The Experience will be free entry for members of the public on a strictly first-come basis. Those lucky enough to grab a slot will go through the experience in pairs, and will also be able to play a demo version of the game ahead of the full game launching on the 24th. With numbers of tickets limited, those interested should go here to find out how to enter.

“I’m extremely excited to see Resident Evil 7: Biohazard come to life through this Experience, and for participants to get a little taster of what is to come in the game,” Game producer Masachika Kawata says.

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