Your Questions About Online Marketing Companies, Answered!

We know the search for a good local SEO company can be hard. But there’s no need to fret – Sixth City Marketing has answers for your essential questions about online marketing companies!

1. What types of services do digital marketing companies offer?

A local SEO company often offers a wide range of services, including pay-per-click marketing, social media marketing, and, in some cases, website design and development.

Search engine optimization – When you optimize your content and website, you are able to help your rankings in search engines to get your company’s name and link in front of an audience who is searching for what you offer.

PPC – Through pay-per-click, you can reach a wide range of possible customers by having your ads on Google, Bing, Yahoo, and even Facebook.

Social media marketing – Over the years, social media has taken online marketing by storm. And when you do it right by having it managed by a skilled team that is always keeping up with current trends, it can produce tangible results.

Website development and design – Often a forgotten aspect of marketing is web design and user experience. The online marketing company you choose should understand the ins and outs of website design, and its importance to your overall strategy.

Video development – As video content continues to flourish, integrating it into your marketing strategy is a must, and there are many ways to use video to your advantage.

2. How do they come up with things such as keywords, strategies, etc.?

By using outside tools and websites, such as Google AdWords, Google Analytics, and more, your local SEO company can develop a strategy that is catered to keywords that can increase your ranking and outperform your competition.

Strategies are also developed by skilled team members who are up-to-date on the latest SEO trends, current influences in your industry, and much more.

3. How do they track the success of their marketing efforts?

There are a few ways that online marketing companies can go about this, but mostly, Google Analytics is the best way. From goal tracking for your forms to examining landing page results, seeing hard data can help your marketing agency create reports to show you the successes you’re receiving.

Be warned, however, that there are some marketing companies out there that will use less than reputable tactics to temporarily boost your SEO presence, ultimately leaving it worse than it was before they came! This is why you should always do your research first.

4. How can I find out if an online marketing company is reliable and trustworthy?

Reviews and testimonials don’t lie. By doing your due diligence and thoroughly checking out a local SEO company, you can gain better insights on whether or not they’ll be the best fit for you.

Google reviews, Facebook reviews, and even interactivity seen on social media channels can be easy ways to view how clients and the public sees the business. Also, many marketing agencies will have a testimonials page with comments from their clients that can help influence your decision.

5. When Should I Know It’s Time to Switch to a Different Online Marketing Company?

There are a number of different reasons you may choose to leave the current agency you are working with for a new local SEO company. Here are some things you may want to ask yourself:

Are their reports thorough and do they explain how they’ve produced results?

Are they dependable and reliable? Do they follow through with phone calls and emails to discuss issues I have?

Are they open to my suggestions and edits for the content they provide?

Are they creative? Are they going above and beyond to help find new ways to get my brand out there?

Are they efficient, organized, and thorough?

Does their team seem happy and helpful?

Lastly, am I satisfied with their service?

The list could go on! But the simple fact is that if you feel any concern with who you currently work with and believe that there are online marketing companies out there that could do better, it may be time to make a change.

Why Choose Sixth City Marketing?

There are many reasons why you should let us to be your new online marketing company. Here are just a few to help you learn more about us:

We’re a small firm which allows us to focus on providing quality from our in-house team of writers, strategists, and more

We are driven by data. We make our decisions for strategies based on data retrieved from your website statistics by utilizing tools such as Google Analytics, Moz, and SE Rank

Our experience in unmatched. Just have a glance at our case studies to see why

Every client is unique. That’s why we tailor our strategies to the unique needs of your business and industry

Sixth City Marketing – Who We Are

With our experience in digital marketing, we are the experts

Located in Cleveland and Columbus, for seven years we have continued to grow, develop, and help our clients reach their marketing goals through a variety of services. Get to know us better by learning more about our team and who we are as a collective.

Looking for More Insightful Posts About Digital Marketing?

Being the digital marketing experts that we are, we’ve made our blog a great resource for tips, techniques, and online marketing news. Here are a few of the topics we often cover: