Services

half-day sessions

STORY TRAINING 101

The art of storytelling is marrying an individual voice with the rhythms of a story. This workshop is a highly experiential, hands-on introduction to the core elements of storytelling and how to apply them to improve your work, communications, and life.

SOCIAL MEDIA (the basics – how your business can use social media)

An applied introduction to social media, its myths, uses and in particular, its pitfalls. For organizations looking to develop or unsatisfied with a current social media strategy, this half-day will help pull the curtain back on what so often seems like alchemy when it works.

MEDIA 101

Understanding what is really happening out there and how it relates to you. An introduction to the seismic changes affecting the media from the perspective of media engagement. The covers the gamut from traditional broadcast and print to new incarnations such as cheddar.com and buzzfeed, with a focused look on how the constantly evolving media changes both the opportunities and pitfalls for organizations.

full-day sessions

STORY TRAINING – BECOME A SPELLBINDER

A fuller version of Storytelling 101 in depth individual story development, peer coaching, plus direct instructor feedback and guidance. You will come away from the day with developed storytelling skills and a clear sense of your own voice and how not just tell but also develop your stories in future.

A fuller version of Media 101 with a focus on organization specific needs and strategy, that moves beyond understanding how you might better use the media to devising a strategic media strategy for your organization.

STORY TRAINING + MEDIA APPLICATION

A combination of our two half-day introductory sessions. Spend the morning understanding how to tell your stories and the afternoon learning how best to get people to hear them.

BUILDING THE PODCAST

Podcasts are becoming an increasingly popular communications format. This workshop gives an organization all it needs to build out the podcast from content and storytelling to the skills and technology to build them.

ADVANCED STORYTELLING

For those with prior story training experience, this session will focus on refining the core techniques of the story, tightening content, heightening stakes, plus improving delivery.

STORY TRAINING FOR ATTORNEYS

This session is catered to the two areas where attorneys can benefit most from applying story skills: client management and court performance. Learn how to improve your client relationships and how to deliver a memorable, winning closing argument.

STORY TRAINING FOR JOURNALISTS AND MEDIA ORGANIZATIONS

A program led by award-winning journalists. For all the skills of reporting, journalists need to discover new forms of storytelling to retain audiences. This seminar will help on air talent stand out from the crowd and also how producers can think differently about the news they are covering.

STORY TRAINING FOR NEW ORGANIZATIONS

Story training customized to help you find and convey your new organization’s story, services/products, mission, and vision in a compelling, engaging way. This workshop will help you craft your organizational origin story and build your brand messaging consistently. This specific story training will help your new organization achieve the immediate impact you need to go the distance.

STORY TRAINING FOR NONPROFITS AND FUNDRAISERS

Story training to shape the message to engage stakeholders, strengthen your brand, and create more successful campaigns.

SPECIAL EVENTS

Storytelling is karaoke for the soul. Let story training enliven your retreat, whether for top executives or the entire company. We’ll organize a storytelling event to make your upcoming retreat the most memorable and empowering ever! We will bring in our storytellers, either to perform stories customized to exceed your entertainment needs, or if you prefer, our expert story trainers will coach selected members of your team to help each one find their inner voice and deliver their own first-person story to dazzle and inspire those in attendance. (Note: cost varies according to your specific requirements.)

multi-day sessions

Program to fit

WMI will work with organizations to develop and shape a program to fit organizational needs