When it comes to base products, I rarely like experimenting. For the most part I have good skin so whenever I use foundations or concealers its probably for events, pictures or marriages. I always prefer to go for medium to full coverage products as I rely on my BB creams and compacts for the sheer, natural finish. In my experience liquid concealers rarely give good coverage but when I swatched the Maybelline Fit Me Concealers recently, I was pleasantly surprised. They were not only easily blendable but also provided decent coverage so I had to pick one up. Read on to know if this latest concealer by Maybelline is a hit or a miss.

Maybelline Fit Me Concealer 20 Sand Review, Swatches & Price India

PackagingThe Maybelline Fit Me Concealers are packaged in a long and slim plastic tube with a screw on cap. The concealer comes with a doe foot applicator which I quite like though it can be a bit unhygienic but I’m sure we all use base makeup on a clean face. The shade is mentioned on the sticker and packaging wise its very travel friendly, convenient to carry and makes touch up quite easy. It is also pretty similar to the NARS Radiant Creamy Concealer in packaging and maybe thats one of the reasons its said to be its dupe.

TextureThe Maybelline Fit Me Concealer has a creamy yet lightweight formula. It hydrates my under eye area well and settles into a matte finish which is great for those with oily skin especially in summers. This does have a tendency to settle into fine lines a wee bit if you do not set it with powder but that is an issue I face with all of my concealers. Texture and coverage wise I find it highly comparable to the much raved about L.A. Girl HD Pro Concealers (let me know if you’d like me to review them too)

ShadeMaybelline Fit Me Concealer Sand is a very neutral toned but slightly peachy shade. As you can tell from the swatches, this is an exact match to my skintone though my arms are lighter than my face. This is the perfect spot corrector for me but its way too pale if you have dark circles. If I directly use this under my eyes, it will look ashy and I primarily bought this as a eye brightener and as that it performs well. So what I usually do is that I apply my Kryolan peach color corrector and then conceal with the Maybelline Fit Me Concealer which brightens up the under eye area and makes them look less sick.

Maybelline Fit Me Concealer Review

Pigmentation & Staying PowerThe new concealer by Maybelline has a medium to buildable coverage which is one of the things I love the most. It hides pigmentation, dark spots and even acne marks quite well but do not expect it to give full coverage like the Kryolan Derma Camouflage Creme. For a drugstore concealer it provides great coverage I’m literally obsessed with it these days.

Maybelline Fit Me Concealer 20 Sand Swatches & Review

As for the wear time, once I set it with powder it stays put for 7-8 hours with minimal creasing. I have tested this in winters and the staying power might be a bit lower in summers. For the price, I feel Maybelline Fit Me Concealers are unbeatable and definitely one of the best affordable concealers in India. The only major drawback is the lack of shade selection. Light and Sand are too pale for majority of the Indian skintone and Medium, the darkest shade in this range would only suit fair-medium girls. Most medium- dusky girls will have a hard time finding a match which is a real shame as the concealer performs quite well on all the other aspects.

Maybelline Fit Me Concealer Sand Review: Before & After

Pros of Maybelline Fit Me Concealer

1) Lightweight yet creamy texture
2) Hydrates and applies evenly
3) Medium to buildable coverage
4) Stays put for a good amount of time
5) Works well as an eye brightener and spot corrector
6) Pretty affordable

Cons of Maybelline Fit Me Concealer

1) The shade selection is disappointing and only lighter complexions will find a match

HBM Recommendation: The Maybelline Fit Me Concealer is one of the best concealers I’ve used in a long time especially from a drugstore brand. It is creamy, sets quickly, provides great coverage and is long lasting. Due to the shade selection it is difficult to find a match but incase you do, you must pick this up. Its become one of my favorite base products.