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Top Tips for Improving Your Marketing Strategy on YouTube

When it comes to marketing your business on YouTube, there is only one golden rule that you need to follow, volume. As soon as you start increasing the number of videos that you upload, you will see an instant uptick in the number of views that your channel sees.

Now, this doesn’t mean you publish low-quality, videos that don’t provide value to your audience. It means that you need to be consistent with posting high-quality content on a regular basis. Here are five other things you can do to improve the marketing strategy on YouTube drastically.

Do Your Research

Before you can start publishing content, you have to get a firm grasp on the landscape. You need to take some time to look at the competition in your market and see what they are doing to succeed. As soon as you’ve got a good grasp on your competition, and you’ve got a good sense of the content they’re publishing, you can start deciding on the content you’re going to develop.

Create Your Content Buckets

One of the best ways to become efficient with your YouTube marketing efforts is to divide and conquer. Your marketing strategy ultimately comes down to choosing a few key areas where you feel you can deliver some kind of value to your viewers, and then mass-producing content that falls into those larger buckets. Once you have your content buckets, you can start creating your videos.

Be Consistent with Your Content

Without consistency, youÕll never be able to build a loyal audience. The best way to build consistency with your videos is to set the tone from the start, so your audience knows what to expect. Start by making an introduction video that explains the kind of content youÕll be creating and how often youÕll be publishing, and make sure you follow through.

Add Subtitles to Your Videos

One of the best tools that YouTube has integrated into their video upload capabilities is the ability for publishers to add subtitles to their content. While it may not seem like a big deal, most people watch videos on their phones with the sound turned off. Without this secondary option, people are going to skip right on by. Subtitles allow viewers to watch videos in any setting.

With more people visiting YouTube in a year than Facebook, Twitter, and Instagram combined, it’s more important than ever for your business to start publishing online video content. With the right marketing strategy, you can begin to build a loyal audience and start to grow your business.

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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For the last 20 years, Carlos Vargas has impacted people's lives through his speaking and teaching, inspiring individuals across Brazil, Mexico, Cuba, Puerto Rico, United States and Europe. Carlos loves being a Transformation agent for people who have current limiting beliefs in their business, personal or spiritual lives. This is the fuel which keeps him going.

Carlos works with individuals, family groups and businesses to help them reduce stress and enjoy life through great interaction via their personality and individual leadership competencies.

Carlos Vargas earned his education in the Defenders of the Faith Theological Institute in Santurce, Puerto Rico and later received more than 80 IT certifications during his successful career as an International Architect with different Fortune 100 and 500 companies.

Carlos was part of an elite team of world changers invited to travel to Paraguay and transform the lives of 17,000 people by helping them transform their lives.

As an International Leadership and Executive Coach, he finished a tour through the beautiful countries of Brazil and Cuba where he helped countless people transform their limiting beliefs into new opportunities.