Can seemingly innocuous activities such as playing video games, watching movies, or binging on TV shows affect your ways to see the world or how you behave? Could it affect social norms? Is one able to “turn one’s brain off”, and not be affected beyond the most superficial level, by what one is consuming? Much has been written about violence in the media and how it might affect people’s behavior, and indeed, positive correlations with violence can be found1. But beyond these oft-discussed subject, the question is: what role does mass media and pop culture play in normalization? And, more related to this series of articles, what is the relationship between pop culture, militarism/militarization, and normalization? This article will attempt to approximate us to an answer..

Last article, we tried to answer the question of “what is normal?” and after a few examples, eventually settled on “normal is what a group of people are used to.” In this article, we’ll look at an example of the ‘normalization’ process, that is, getting used to something to the point where alternatives are forgotten. We’ll conclude by introducing the main topic of this series: how the presence of the United States military in a surprising amount of aspects of American culture has become so normal that it is no longer noticed or questioned.

“Normal” changes, not just from society to society, but also through time. In a single society, what was considered normal before is not necessarily thought of as normal now, and we can't even begin to imagine what things are normal today that won't be normal in the future. How does that happen? And does something becoming "normal" with time necessarily mean that it is "better"?

"Human beings are consumers of vast quantities of raw materials and fuels. A tremendous amount of waste materials results from this use--individual, societal, industrial, and accidental."1

Is this sentence a fact, or an opinion? When starting a sentence with "human beings are..." or "human nature is...", who determines whether what is being said is fact or fiction? History? One’s own experiences or philosophy? Is there such a thing as normal human behavior anyway?

In the following article, we'll discuss how "normal" beliefs, actions, and practices are not, despite being often assumed to be so, universally defined. They are products of a specific context, and are often used to judge others outside of it.

This year the Army’s goal is to recruit 80,000 active duty and reserve soldiers. The Navy is trying to sign up 42,000; the Air Force is looking for 27,000, and the Marines hope to bring on 38,000. That comes to 187,000. The Army National Guard will also attempt to lure 40,000.

By Robert Koehler What’s the difference between education and obedience? If you see very little, you probably have no problem with the militarization of the American school system — or rather, the militarization of the impoverished schools . . . the ones that can’t afford new textbooks or functional plumbing, much less art supplies or band equipment.

The Pentagon has been eyeing these schools — broken and gang-ridden — for a decade now, and seeing its future there. It comes in like a cammy-clad Santa, bringing money and discipline. In return it gets young minds to shape, to (I fear) possess: to turn into the next generation of soldiers, available for the coming wars.

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Sowing Seeds

Through articles, images, survey data and interviews, Sowing Seeds: The Militarisation of Youth and How to Counter It documents the seeds of war that are planted in the minds of young people in many different countries. However, it also explores the seeds of resistance to this militarisation that are being sown resiliently and creatively by numerous people. READ MORE