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description

This case is designed to examine the issue of corporate social responsibility in a small firm. The key issue is how a small organization can maintain its strong social responsibility philosophy when (a) the organization is growing, (b) the environment in which the organization exists is extremely competitive, and (c) the entrepreneurial visionary who started the firm is getting ready to step down. The case describes the dilemma the owner of White Dog Cafe has regarding the transition of current management to the new management team and the development of the White Dog Cafe's social responsibility philosophy, the challenges that other socially responsible organizations have had as they have grown, and the strategies that the company has used to successfully keep its philosophies and goals at the forefront of its business operations.

learning objective:

This case offers an interesting insight into how a small firm ope rationalizes its social responsibility philosophy. Students will learn how the organization formulated its over-arching objectives and how those objectives were operationalized into strategies for the organization. Details are also provided about the culture of the organization and what it is like to be a customer or an employee of the White Dog Café. The case underscores the importance of matching the culture and context of the organization with a social responsibility philosophy. This case can be used in a variety of different courses. Perhaps the most applicable courses are upper-level undergraduate marketing or management courses. An introductory-level graduate course might also find this case study useful, as would a course on entrepreneurship or small business management.

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