Apple got a lot of credit for its weekend sales, after moving nine million of its new iPhones in three days. How impressed should you really be? Heard on the Street's Rolfe Winkler joins MoneyBeat.

This transcript has been automatically generated and may not be 100% accurate.

... been been been ... we we we ... and ... Apple got a lot of credit for two weekend sales after moving nine million ... the shiny new even gold in some cases I Phones in three days ... out of press should you really think ... heard on the Street's Rolfe Winkler is here shed some light on the matter off or you can it not as impressed as the number suggests I'm ... that was my question how impressed revive the nine millionnine thousand alot under nine million over nine million Rodrigues after the IPO P weekend for I phone five S and ... five c compared to for instance five million a year ago when I phone five the team sells a great sometimes great Mason trajectory for I phone ... the problem is it's not ... an apples to apples comparison ... I here's a couple reasons first of all ... is the first time that included more than one model ... move in the opening weekend when he said over five million last year there are free just the sales of the new I phone five if ... I were talking in use in talking about new sales of the five S in the fight scene ... right ... now I secondly including China as a launch country for the first time ... last year China didn't get the I phone five until three months after he leaves to launch what it did it that it sold two million rooms If you pull that forward that adds significantly to this year's opening weekend where China was included ... thirty he also got DoCoMo in NTT DoCoMo to Japan's largest wireless carrier got the I phone for the first time as us the good thing increasing distribution but again it's not what we're after here ... effectively ... I think investors should be looking for is is the same store sales ... type number because one understand ... the true trajectory ... on my phone sales when we get back to the break the numbers down but the way that you consider sauce that I've Selina and there's another issue here that was raised by Sunil Anwani was this morning ... Peter mystical read Jefferies ... noted that he he argues that big in fact a whole bunch of ... the five C sales that were included in this nine million over four actually sell in ... as opposed to sell through of what that means that mean that basically means when you when when you ... are a lot of hardware makers this is standard move on when they ... sell a device with a big push the device in inventory at a retailer ... that counts is a sale ... even though the retailer that access to so as to not fell right right so all that he estimated that up to two point five million ... of ... of good nine million number was actually flying sees that ... winter stores ... but actually were actually sold through them through the channel in other words ... what you know he does that overstayed ... really did it did to me and the custard amid demand ... isn't ideally number of or stay really what was there might ... be due to perhaps get a better sense than emailing you look at the peak operating systems to break down the percentage of cool has won market share ... that's an issue here is because first off you look at nine million versus five million ... and that suggests eighty percent graph right for your view ... now entering ... the Andria operates it was far from certain that didn't grow eighty percent year over year according to Strategy Analytics in terms of ... terms of units but if you back out all of the of the impact of all that I just mention ... then the actual sales with the I phone was probably close to twenty percent ... and depending on the sole selling issue a ... pardon ... to gauge but that is but it was sad that that's fine ... break in getting more into distribution from don't know this is all good news is this building the Apple ecosystem is just a matter of ... how fast that trajectory girl because they've only got one more ... distribution ... boost coming in that's from China Mobile the world's large scared that's gonna be great ... aam absolutely for Apple ... the question is after that it's getting harder to keep growing ... up phone sales ... you know it did then started to grow market share with you don't have that