It’s a heinous crime in the world of incentive marketing… Picture yourself sitting on a witness stand, under oath, and accused of not extending your rewards program promotion to all of your customers Would you be found guilty? Your peers and competitors in the race to earn customer loyalty are promoting their programs heavily as evidenced by the…

It seems like the ecommerce world is being shaken up on almost a daily basis lately with major players in the retail space pushing each other on all fronts. One superstore in particular, Walmart, has dominated recent news cycles with big move after big move. Over the past few years, Walmart has recognized the importance of a…