… ads? The GHS beta has been running in desktop search for over a year in parts of California, near Google’s HQ. On first glance these desktop results look similar to the Google My Business (GMB) listings, which have become commonplace in desktop and mobile search in US, UK and other markets. But there are three distinct differences from GMB: GHS…

… segments and can be enhanced to include more data from local landing pages. Local Keyword Rankings Traditional keyword page rankings evaluate typical SEO campaigns because increased rankings result in more impressions on organic listings, which in turn raises the number of click-throughs to a website. The ability to track and influence “Snack Pack…

… In our last column we asked: Has Google killed mobile organic search? In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG). There are five areas/initiatives that should be observed closely, as these could…

… has been helping people find, furnish, decorate, organize and fix their homes since 2011. Before that, he helped people find mates, watch movies at home, and manage their weight. On Oct. 25th in NYC, he’ll take the stage at Street Fight Summit. The Importance of Google-My-Business for Local SEO (MediaPost) It’s free to set up and will enable you…

… feedback before it reaches the review stage, because he saw a niche in the market for businesses to directly control their online reputation. “I come from the agency world, and ReviewJump was born out of my frustration at not being able to control the number of reviews our clients were obtaining,” he says. “I could control just about everything else…

… As spotted by Nicolai Helling on G+, Google seems to be testing a new feature which allows shoppers to search store inventory from Google My Business results. Did a June Google update benefit publishers? According to SimilarWeb, Google may have released an update in June. Roy Hinkis at SimilarWeb has looked into this, and it suggest that publishers…

…. Verify your Google My Business page, make sure your details are up to date Kevin Gibbons wrote some good suggestions for us when it comes to optimising your page for local search: Claim your listing, as often many people don’t. Ensure your details are up-to-date (previously you might not have accepted credit cards). Double check your opening…

… sales a much more productive, quantitative effort is in order. We can no longer settle for something marginally better. I want a tool that programs my behaviors and those of my team, one that lets me A/B test sales tactics, codify those that work and disseminate them through the organization. Bridging the Gaps in the Google My Business API (Search…

Amid publishers’ ongoing handwringing about social platforms’ control over media, BuzzFeed has become a poster child for embracing third-party distribution networks. This progressive view has helped it gain a massive global audience. But on Friday, days after news...

… (business name, address, phone number) is in readable text on your website on multiple pages or in your header. Add local business schema markups to your code. Start a Google My Business page for your business (if you don’t already have one). Start racking up reviews. Reviews can help your presence in the local pack. Think of non-obtrusive ways…

… multi-device site. You have to create a totally different experience in mobile.” Don’t neglect your Google My Business listing Paid ads aren’t the only way to be present at the top of search. The ‘map pack’ of local search results which appears near or at the top when users make a local search is composed of Google My Business listings, which…

… and how it will be used. Read: Website Privacy Standards FAQ Page – There are a lot of people on the web that don’t want to ask questions, they just want the resources to find the information themselves. Providing a Frequently Asked Questions (FAQs) page is a great way of doing this. Read: Self-Service and Search Engines Blog Page – Educate your…

… A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services. Even broad queries with large volumes are now showing local results which is something small business owners can capitalise upon. We’ve been asking SEO experts…

…… Prominence. As noticed by Mike Blumenthal, and reported by SEJ over the weekend, Google has updated its Google My Business help page. This resource details how you can improve your local rankings with practical guidance on keeping your business information complete and accurate (physical address, phone number, category), verifying your location(s…

… Keeping track of how your business is performing across the range of Google products has meant diving in and out of the appropriate apps – Analytics, Google+, YouTube, etc, etc. But ‘Google My Business’ makes that process much easier, giving you a convenient dashboard for all aspects of tracking business activities. Check out the video where…