Dezeen reports that Peter Saville, the designer for Factory Records (the UK label who released Joy Division’s albums) who created Unknown Pleasures art, will teem with Yeezy to create a new visual identity for his brand. Saville made the announcement at the Global Design Forum in London on Sunday (September 15).

Saville indicated to the magazine that he wasn’t commissioned to create a logo or other specific piece of work, rather as part of an open-ended association that he classified as “very casual.”