It's all within Reach

Although
a Fortune 500 company over 100 years old, venerable Gannett lacked name
recognition, their 10,000 employees are also unaware of any brand vision or
voice. The insight was to elevate the brand by endorsing its better know
sub-brands. The ‘It’s Within Your Reach” rebranding also positions
Gannett as a company that delivers information to consumers and
innovative marketing solutions to businesses across multiple platforms,
not just newspapers. Sealing the Triple Play, the rebrand also
communicates a unified brand vision to Gannett’s staff who now
understand and relayed the company’s values and goals.