Swiss Life, The Wise Baby

'Creating a believable talking baby is no mean feat', says MPC Paris Creative Director Franck Lambertz. 'The human face is always a big creative challenge, but getting the performance right from a two-year old baby is something entirely different. Every tweak changes the whole expression; it can look 'off' really easily, as faces are so nuanced. We had to be sure to maintain the baby boy’s ‘cute factor’, while making it look like he really was talking like a mature twelve-year old. This is hugely technical work, making this all appear seamless. Bart was great to work with on the campaign – he totally embraced the challenge.’