A recorded phrase that you hear frequently in your daily life. It can’t arrive through media channels, but rather must be part of your immediate physical environment. Most typically a recording attached to some piece of equipment. “Hello and welcome to Car2Go.” “Stand clear of the closing doors please.” You will often repeat the phrase to yourself as you settle into the car, step onto the subway, or what have you. At first you will be making fun of it, but gradually the words will recede, leaving only a familiar cadence, unconscious and physically comforting.