Holly,
Thank you for a very enlightening article. An interesting tidbit of information about your 1st bullet point: “Women are more likely than men to sign up for emails in order to obtain deals and promotions (67 percent compared to 57 percent).” Moms are typically loyal to their favorite brands, and won’t be enticed to try a different item unless they’re presented with a coupon offering a discount greater than 50%, according to a recent survey by Mom Central Consulting. So, while women in general are more likely to sign up for emails to get a “good deal,” moms won’t actually make a purchase by deviating from their favorite brand unless they save at least 50% off the price.
Great statistics!! Thank you

Thanks for the great statistics. I think a lot of people who would like to take advantage of email marketing get discouraged by the spam laws and disappointing delivery statistics. I think if you use a top notch system to deliver your emails, you’re more likely to be able to tap into the market you’re describing.