Marketing campaign for ‘The White Tiger’ wins Asian prize

New Delhi, July 17 (IANS) The marketing campaign for the Man Booker winning novel, “The White Tiger” by Aravind Adiga, has bagged the ‘Excellence Award (best book)’ of the Asian Multimedia Publishing Award 2009. The campaign was adjudged the best for using multimedia marketing by a publisher in the most effective way.

Noted journalist Nalin Mehta’s book, “India on Television” has won the award for the best book/best writer on Asian media, a statement issued by HarperCollins-India said Friday.

Both the books have been published by HarperCollins-India.

“It is wonderful to have won awards in both the categories that we were nominated for. Nalin’s book has been very well received by the Indian market and with this, we are hoping that it will reach a wider audience and become the primary reference for anyone wanting to know more about Indian media,” P.M. Sukumar, CEO, HarperCollins India, said.

Mehta’s book traces the evolution of satellite television in India and how it effected major changes in political culture. The publisher had mounted a multi-pronged media blitz with out-of-the box campaigns to promote “The White Tiger.”