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Search engine marketing is constantly at the pointy end of technology developments. It’s constantly changing the goal posts. First the influx of mobile device use, now the use of voice searches- are you keeping up with your customers? In 2017, 59% of paid searches happened on a mobile device. Mobile cost-per-click increased a whopping forty...

Pay-per-click marketing can be a tough nut to crack for a beginner, and even experts can have a hard time with it every now and then. PPC is complex and can lead to negative ROI just as easily as it can result in success. There’s a lot to learn about using PPC effectively, from ad...