As technology advances at an exponential rate, it is easier than ever for businesses to fall behind on the technology needed to operate efficiently and effectively. From faster communication to vastly improved security, newer technology can lead to higher returns, increased productivity, and peace of mind. It’s crucial that resellers have regular discussions about upgrades with their customers. These conversations should be rooted in understanding their business objectives so that you can ensure your customers have the most innovative, up-to-date technologies in place to most effectively run, grow and scale their business.

If you told me 20 years ago humanity would be looking through the doorway to a digitally transformed world, I might have laughed to myself and said not a chance. Maybe in a hundred years, but never in a few short decades, would we be seeing autonomous cars, virtual reality, humanoid robots, and handheld computers and devices interconnected and communicating with each other all over the world. Ironically, though, nothing could be farther from the truth.

If you’re a reseller in the retail environment, you probably already know this, but it bears repeating: shoppers’ expectations continue to rise exponentially, and it can be extremely difficult to keep up. They want a better and better customer experience, and they’re willing to shop wherever they find it. That’s why it’s key that the retailers to whom you sell continue investing in their physical stores—in addition to improving their online presence.