Take on variable spring weather with the ultimate packable jacket

Spring is finally in the air. The clocks have sprung forward. Our favorite Spring Classic races have kicked off in fine form. It's time to start thinking of shedding some of those heavier thermal layers and prepping your spring apparel staples.
Probably the most important quiver in your spring arsenal? The lightweight packable jacket.

SUGOI's VP of Design talks apparel inspiration with Men's Fitness

Our VP of Design, Rob Gill sat down with Men's Fitness Magazine to chat about his design inspirations, the all new Alpha Hybrid Jacket and braving the winter commute in Canada.
Read about 'the holy grail" of insulation, winter bike commuting and the essential ingredients of every item of SUGOI apparel.

Editors place Women's RS Pro Bib Short at the top of the podium.

Each year the staff at Bicycling Magazine spends months evaluating who will make the cut. If your lucky enough to make it as a finalist your product then goes through months of testing with the staff to determine the best of the best. We’re pleased to announce the Sugoi Women's RS Pro Bib Short has received the Editor Choice Award for 2014. Featured among the best cycling shorts in the industry, our bib shorts stood above all others.

The ultimate holiday sweater, now in jersey form.

Stay Classy Jersey raises awareness for Prostate Cancer research

As many guys are pushing past the peach fuzz stage on their Movember moustaches, we’re taking time out to highlight the Stay Classy Jersey. Feel like a classy gentleman as you ride in style, knowing proceeds from every jersey sold go to help support Prostate Cancer research and education.

Helping the families of those who serve

As we take time remember those who have given their lives for our country, we are proud to highlight the Canadian Hero Jersey. Proceeds for the jersey are donated to the Canadian Hero Fund a charitable organization dedicated to supporting Canadian military personnel and their families, providing scholarships for the families of fallen soldiers.

The world’s most breathable insulation

Insulating fabrics suffer from a compromise matrix. Down is warm but traps heat and useless when wet. Synthetics continue to insulate when wet but still don’t breathe, leading to overheating and trapped sweat. For high output activity, overheating is not an option, but outdoor athletes have been stuck dealing with this series of trade-offs.

At the Ironman World Championships in Kona

We love him. You love him. And now he is taking over our Instagram page. Pro triathlete Matt Lieto will join us in showing you around the Ironman World Championships in Kona from his unique & often hilarious perspective.

Check out this great article on Triathlete.com to learn more about Matt and his remarkable fitness transformation from overweight spectator to professional triathlete.