From Michael Kors and Oscar de la Renta to Armani, recently more and more fashion brands have turned to Instagram to promote upcoming collections and collaborations and now they are taking it one step further.

Through using Instagram, iconic fashion brands have realized just how powerful the social media app truly is. So much so that the two have joined forces to create video advertising campaign that will be displayed exclusively via Instagram’s newsfeed.

Levi’s and Burberry are the first of many renowned fashion brands that are participating with Instagram in this new advertising initiative. Both brands have utilized Instagram in the past to not only announce upcoming collaborations but also, have provided their fans with exclusive sneak peeks of their newest campaigns. For example, Burberry recently took to Instagram to let their fans know that Kate Moss and Cara Delevingne would be starring in their up and coming fragrance campaign.

Although the details regarding this new partnership and advertising project are limited, we are excited to see what comes of it. So keep your eyes peeled to your newsfeed because before you know it your favourite fashion designers and brands will be taking over Instagram, in more ways than one.

So fashionistas what do you think: Do we love or hate the idea of fashion advertisements via Instagram?