Random marketing and communications thoughts from the Gulf

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Saudis and penguins? As they say, opposites attract. And nothing attracts more than moments of random fun. The Wall Street Journal’s Ellen Knickmeyer has written a wonderful piece about how the Penguin dance has taken the country by storm. Read her piece and the watch the video. Don’t ask why and just enjoy!

While Turkey is busy trying to gobble up Twitter, there’s little chance of anyone in the Gulf banning social media any time soon (image source: http://www.globalpost.com)

Last week, we in the Arab world were treated to a spectacle that we’re all too often participants in. Instead, we looked on as the government of a neighboring country pulled the plug on a social media service and denied its citizens and residents the right to use Twitter. The story behind the move by Turkey’s Prime Minister, Recep Tayyip Erdoğan, to block access to Twitter is fascinating, a page-turner about corruption, dissent and how one man is trying to dominate political will in his own country (have a read of the background here, in a wonderful piece written by the New Yorker’s Jenna Krajeski).

A question/tweet by the Wall Street Journal’s Ellen Knickmeyer about the situation in Turkey from a Middle Eastern perspective got me thinking about the subject. Here’s my take on the Gulf states country-by-country.

I imagine a lot of countries in my region will be watching Turkey's blocking of Twitter.

Let’s start with the largest country in the region, Saudi Arabia. There are millions online and active on social media in the Kingdom (both Twitter and Facebook have fifteen million Saudi users between them – Facebook has approximately eight million users and Twitter just under seven million ). For many, social media is a release, a forum for open debate where anything and everything can be discussed.

The whole spectrum of Saudi society is online and using social media – some of the most popular and prolific tweeters are religious scholars. while there is criticism of policy online, would the government be willing to risk a public backlash any social media channels were to be closed? Rather, Saudi’s social media policy can be summed up in one sentence – do what you want online but we are watching you. Saudi’s online laws, which have recently been rehauled, allow for citizens to be detained for their online activities (a recent piece by Abeer Allam for Al-Monitor covers recent developments in the Kingdom).

Bahrain

The second Kingdom on the list, Bahrain has suffered more than most over the past three years. Bahrain’s social media has become almost as polarized as the situation in the country, between those who support the government and those who support the opposition. However, despite the war of words online Bahrain has never threatened to pull the plug on social media (there was a communications blackout during the early days of the political crisis in Bahrain).

The Kingdom uses social media to communicate both locally and globally on issues such as security, foreign policy and terrorism. Would Bahrain seek to indirectly legitimize the opposition’s claims that the government is cracking down on media through pulling the plug on social media? Not likely.

The United Arab Emirates

The second largest country in the GCC by population, the United Arab Emirates has taken to social media like a duck to water; the country’s leadership are online, the country’s businesses are online and the country’s population are also online tweeting, updating their statuses and uploading pictures of every single meal and building around them mainly on their smartphones. The UAE’s population communicates about literally everything, except to criticize.

There’s so few people in the UAE who aren’t supporting the country’s leadership that the thought of any social media being pulled seem ludicrous. For those that do dissent the UAE introduced in 2012 more stringent online laws which include jail time for those that defame the country. These laws have been put into effect.

Kuwait

Maybe surprisingly for those who don’t know the region, Kuwait has the freest media industry in the region, with columnists regularly criticizing government policy. Kuwait’s parliamentary system and the level of public discourse in the country means that few subjects are off-limits. Kuwait’s social media scene is also buzzing – Twitter reckons that over half of the country’s population, 1.5 million out of 2.7 million, are active users.

Even in Kuwait however, there have been cases of people being jailed for their tweets, either for insulting the Emir or for blasphemy. Still, it’s hard to see how or why any social media channels would be banned in a country that is known to enjoy a ‘debate’ every now and then.

Oman

On the periphery of the Gulf, Oman was affected by the Arab Spring. The country’s ruler Sultan Qaboos introduced sweeping reforms to appease Omanis calling for a better standard of living. The country has contended with online activists and the authorities have warned people not to spread libel and rumours that prejudice national security. Would Oman seek to shut down social media? Again, it’s unlikely.

Qatar

Last but certainly not least, Qatar has championed its own brand of journalism aka Al Jazeera for over a decade now. The country with its vast gas reserves has not had to contend with any political discussions about its governance and future. Qatar has jailed one person, a Qatari national, for publishing a poem on Twitter.

In addition, the country’s government is seeking to introduce a revised cybercrime law which would increase and expand the capacity under which a person communicating online could be jailed for (for a detailed news piece read this article by Matt Duffy on Al Monitor here). However, there’s little chance of anyone in government shutting down any social media channels in the country.

In short, social media has changed the Gulf just as it’s changed the world. The region’s citizens and residents have much more freedom to talk about issues online. The Gulf’s governments and their business interests have also become adept at using social media to promote their own messaging and market themselves. The region’s citizens are aware that even online they’re being monitored (this BBC article describes this notion of being watched) and most of them will tread carefully about what they say and how they say it. For others, they’ll go online anonymously and tweet to their heart’s content.

For governments, social media has become a release value on societal pressures and the message to nationals is clear – talk about whatever you want but don’t criticize. Examples have been made of those who do. But, while the governments have the ability to cut off social media and even throttle or close access to the internet, thankfully the Gulf isn’t Turkey. No one here is going to ban Twitter or any other social media channel any time soon.