CEO of Sony Music Confirms Apple to Unveil Music Streaming Service at WWDC 2015 Tonight

We’ve been hearing a lot about Apple’s mysterious music streaming service, and it looks like it’s going to happen at the Cupertino company’s Worldwide Developers Conference tonight. The CEO of Sony Music, Doug Morris, mentioned in an interview that “It’s happening”.

The announcement was made during an interview at Midem in Cannes that focused on Doug Morris’ career in the music industry. Morris also mentioned that the streaming service will make an impact in the music streaming service.

“What does Apple bring to this? Well, they’ve got $178 billion dollars in the bank. And they have 800 million credit cards in iTunes. Spotify has never really advertised because it’s ever been profitable. My guess is that Apple will promote this like crazy and I think that will have a halo effect in the streaming business.” – Doug Morris.

Sadly though, Morris did not comment on the pricing and other features Apple will offer. It is believed that it will be priced at the industry’s standard at USD$10 a month for unlimited ad-free music. Just like Spotify, there should be a free version too, but with ads of course.

If priced right, will you use Apple’s music streaming service over the many options in the market right now?