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Target Rejected Antitheft Cards 10 Years Ago

1/21/2014 9:35AM

Target CEO Gregg Steinhafel is calling on retailers and banks to adopt chip-based credit-card technology to better protect shoppers. But a decade ago, Target pulled the plug on a $40 million, three-year program that did just that. Paul Ziobro reports. Photo: Getty Images.

This transcript has been automatically generated and may not be 100% accurate.

... the ... welcome back to the News Hub we of new developments this morning in the sport a data breach that is affected more than forty million debit card in credit card accounts ... police in Texas it made a rest for credit card fraud and the chief of police there says that these ... if the steps are related to the retailer's massive data breach over the holidays ... target Chief Executive Gregg Steinhafel is calling on retailers and banks to adopt smart chip CreditCards project shoppers a program which the retailer itself ... pulled the plug on years ago ... joining us this morning with the D tells is Paul Ziobro ... all things for being here from time ... to talk to us about um about what we know with with these Texas ... Mexico situation right ... what's the latest when we know what Melissa said done ... so they meet the need to rest of of of two individuals who are using ... aam ... but the police chief down there says wharf were ... fraudulent account and credit cards or link to ... the data stolen from Target ... I'm using some federal officials us not specifically related to the investigation the data breach ... I spoke simply shoot this one he said that ... that their understanding is that this was linked to the data is that this this was ... aam CreditCards a burst of stolen from Target ... aam but they may not be related to this that that that that Dr does ok with it what about this is interesting reporting this morning the guys did on these ships understand the ZURN chips that are using credit cards ... in Canada and Europe why not here what's going on will it get the thing about this what happen in Texas these credit cards ... the crackers in the U S are easy or easily copied which is ... one of the reasons that down your search active ceilings this data ... on ... the one big blows to adopt in the smartcard technology in the US was one part it canceled the test back in two thousand for ... the nose a different world back in two thousand former Target ... executive state sleeker read a ... aam ... you know that that these things were slowing down check out times and Norris marketing benefits they want to get out of these credit cards that they just weren't getting ... there was a big push ... from some people on their credit card division to keep these cars because a state thought this was that ... the core of the future but that often the last of the arguments from people in the store cited in a onesie ... that second to check out time slowed down ... a lesser really significant marketing pay and benefits commit to put one happening interesting to know what's what's target some basic reaction today on the tiaras and Aunt also ... on the chips out of the Respondent was carted doesn't do any common on the rest they're saying to talk that the sheets down there which we did ... um as far as a smart car goes any now ... they're really behind a big push to get this going in if if there's one thing comes out of this target ... data breach is that there is growing consensus amongst the credit card issuers and retailers now saying hey this is a really good time ... to get this in place and by the end of twenty fifteen ... that should be the case and there's a lot of investment this can be coming from both sides to get it done ... aam ... but I mean that the people who had their data stolen over the holidays that might be a little too too little too late for these people I mean it would be great ... if the smart kids for ... aam you come to stand in the U S before this all happened which within me this piece that's a lot less attractive weren't ... ready to let them serve wishing all my credit card and ... had these children from overseas like he might you might have those chips but ... even if you do have the Smart cars um ... but that's still would've happened the