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Increasing access to first aid knowledge

You can never predict when you might be faced with a life
or death situation. But if it comes to it, we want to make sure you
have the skills and confidence to be the difference between a life
lost and a life saved.

We’re always campaigning to raise awareness of first aid and
developing new ways to provide people with basic knowledge –
because even the most simple skills can save a life.

Our TV advert,
The Chokeables, directly taught people how to save a baby from
choking – a campaign that has already saved dozens of young
lives.

We’re always working on more ways to spread our message to new
audiences. Our goal is to make sure that, wherever a first aid
emergency occurs, someone is on hand with the skills to help.