nVidia continues its dominant GPU rampage, and now they are taking the fight to the sub-$300 segment with the GTX 1660 Ti. I know, I know, nVidia’s naming scheme is as smooth as silk… making the non-awkwardly-named TR 2990WX look short.

GTX 1660 Ti Price, Performance, and Features:

Perplexing names aside, this new card is nVidia’s best so far. In performance? No! But in performance/price and power efficiency, this card blows past its elder brothers! More importantly, it delivers good 1440p performance while costing less than $300.

I do not like giving too much praise, so I will keep this short: The card is cool and quiet, too.

As a GTX card, it does not have Ray-Tracing, so if you just buy it and you die and your whole life flashes before your eyes, a LOT of it will not have ray tracing. Sucks, eh?

The GTX 1660 Ti is being released at $280, which is uncomfortably close to the $260 RX 590 by AMD. With the GTX 1660 Ti beating it soundly, the RX 590 needs to move a tier to make room, as it is not really powerful enough to be called an alternative.

Going forward:

We will be removing the GTX 1050 Ti from the ‘Modest’ tier (except in regions where its price is lower than that of the RX 570)

We will move the RX 590 to the ‘Very Good’ tier

We will add the GTX 1660 Ti to the ‘Great’ tier

Let us hope that AMD hurries up with its 7nm cards, because nVidia is taking over the GPU market, segment by segment.