For your whiteboard video, take a big step up from the usual. The reasons to choose us are simple.

We take the time to absorb as much information as possible to make sure we get a clear picture of your business, your message and your video needs.

We create a great script that quickly and successfully gets to the essence of your message.

Years of marketing experience guide our script and visual solutions for maximum impact.

Years of design and art direction experience create more aesthetically pleasing scenes.

Our different and more sophisticated painting-style of animated drawing always incorporates color, is straightforward and non-cartoony, and reflects more of a quality feel for your company.

Our hand-drawn scenes are enhanced with motion graphics where appropriate.

Years of music experience and careful attention to audio choices give your video a seamless, professional feel.

Because of our low overhead and workflow efficiencies, we are able to offer great value for your money.

“Rare to Find”

“THANK YOU didn’t seem to express my gratitude enough for Louisa's help and creativity on our project! She was excellent and so easy to work with, and really made understanding our goals her priority–something so rare to find these days!”

- Lauren Mancini, Account Executive

some of the organizations for Whom we've Crafted Successful communications Solutions:

Entities for Whom we've Crafted Successful communications Solutions:

Entities for Whom we've Crafted Successful communications Solutions:

Whiteboard and Animated Graphics Explainer Video

“Knocked It Out of the Park!”

“On Friday we premiered our new Whiteboard Video for the entire team, and it was received extremely well. Our goal going into the project was to develop a “client-centric” video, that provided us a different visual impact for the viewer - and Louisa knocked it out of the park. Not only was the product fantastic, but working with her was a joy. She has a gift to be able to grasp diverse and complex processes, listen well, and translate those concepts to the screen. She is also patient - 36 emails back and forth on our project - yet acted with a sense of urgency - we completed the project in 6 weeks. I couldn’t be more pleased with the results. In closing, I’ll share a quote from our CFO that speaks to the value of her service: “That was the best money we have ever spent in Sales & Marketing!”

- Hal Bolter, President

RFS Renovates

Whiteboard and Animated Graphics Explainer Video

“Best Marketing Piece”

“Louisa's video was the best piece of marketing to explain and promote our PAYS model that we've ever had since creating this program over 20 years ago.”

- Founder

PAYS and On-Bill Financing

whiteboard marketing video—finance

“We Love It!”

- Business Development Officer

OCC Factor

whiteboard marketing video—automotive

“The video looks great!”

“Thank you so much for all your hard work, Louisa!”

- Creative Director

Advertising Agency

whiteboard marketing video—technology

“Even better than I expected!”

“Thrilled with how it turned out.”

- Communications Director

Semiconductor Industry Association

Presentation Video—Technology

“The video turned out really well. Louisa did a wonderful job!”

Explainer Whiteboard Video Production-Applying For A Grant

“Truly Fantastic”

“Working with Louisa was effortless—she instantly grasped what we were hoping to achieve through our whiteboard video and the few edits that we did have to the final project were made speedily and without hesitation. We were operating under a shortened timeframe due to holiday travel and an upcoming Board meeting, but Louisa produced a truly fantastic piece of art for our use well before the deadline.

It is very difficult to please my Board of Directors. Louisa's video received a round of applause when debuted at our first Board meeting of 2018. I could not be more thrilled with the video or Louisa's services. I will be using CCA at the first opportunity in the future! THANK YOU!”

- Rebekah Stroman, Chief of Staff

U.S. Russia Foundation

Explainer Whiteboard Video

“Huzzah!”

“Louisa, thank you for all your work (and patience) as we brought our whiteboards to completion. You’ll find our English version proudly displayed on HUD’s main page in the slideshow. Yay you!”

- B.S., Public Affairs Specialist

U.S. Department of Housing and Urban Development

Explainer Whiteboard Video - Health Benefits Notifcations

“Excellent Work!”

“Working with Louisa has been wonderful -- this entire process was so seamless and I couldn't be more happy with the end result. I really appreciate all of her help as well as her excellent work.”

- Nicole F.

Account Manager

Realtor Website Whiteboard Explainer Video—buyer

Realtor Website Whiteboard Explainer Video—seller

“Excellent Experience & Great Results”

“Louisa helped us produce two animated whiteboard drawing videos. They both turned out beautiful and unique and our client loved them. The whole experience was reassuring and positive where Louisa had a well-structured process to manage expectations and keep us all on track. She kept open communications and encouraged us to do our due diligence at every step. She was flexible and accommodating. The project was an exemplary mix of imaginative creatives and a disciplined journey. We had no surprises and when it came to viewing the end results, we were all excited and very happy. We would certainly work with Louisa in the future and recommend CCA to any business looking for creative videos.”

- Elaine Mikesell

Managing Partner, Mikesell Digital Consulting

Whiteboard Video for Non-Profit Auction- Presentation Video

“Wonderful Work”

“Everyone at the gala loved the animation! We made over 507K! Thank you again for all your wonderful work.”

“VERY COOL! I loved her use of color and think we nailed the look and feel of the senior adults.”

- J.C., Owner

ALLE Learning

Health Care Marketing Whiteboard Video

TV Commercial

TV Commercial

holiday greeting video (freelance collaboration with Purdie Rogers)

holiday greeting video (freelance collaboration with Purdie Rogers)

website banner video ("Your Number One Choice-1")

website banner video ("Your Number One Choice-2")

website banner video ("Your Number One Choice-3")

Website Marketing Video

Custom Video Greeting

Why Whiteboard Sells

GRABS ATTENTION

Whiteboard videos are a great way to engage your web visitor. Your viewer is instantly put at ease due to the casual and informal feel and they continue watching because they want to see the drawing completed and experience the final product. Drawings are a primary and very basic way of communicating and people are drawn (sorry for the pun!) to them. When your viewer is relaxed and engaged, they will take notice and connect with your message and you'll be more likely to make a sale.

FLEXIBLE BRANDING

Whiteboard animations are completely custom and can be crafted specifically to reflect your branding, but in that folksy, familiar style. Whatever your message or brand, it is reinforced in a positive, fun way. You can’t go wrong.

DON'T WASTE YOUR SPACE

What's the point of putting your message on the web if it's not going to grab people — and let's face it — entertain them? You want to be memorable; you want to sell your product. With whiteboard animation, your message stays with your visitor and they are more likely to remember and choose you over your competitor.

APPEALS TO PEOPLE AND SEARCH ENGINES BOTH

A picture is worth a thousand words, and moving pictures are worth even more! Animations are the exact opposite of text on a page. Viewers connect with the drawings on an immediate and emotional level. Also, search engines take note when people stay on your site to watch your animation, giving your site better rankings.

What Does Your Business Need?

Animate Your Message.

Call or email today to have us get started on creating your next powerful marketing tool.

Call or email today and let's get started on creating your next powerful marketing tool.

Anaheim is based on a tourism economy, meaning that tourism is its main source of income. In addition to The Walt Disney Company being the city's largest employer, the Resort itself contributes about $4.7 billion annually to Southern California's economy. It also produces $255 million in taxes every year. Another source of tourism is the Anaheim Convention Center, which is home to many important national conferences. Many hotels, especially in the city's Resort district, serve theme park tourists and conventiongoers.The Anaheim Canyon business park makes up 63% of Anaheim's industrial space and is the largest industrial district in Orange County. Anaheim Canyon is also home to the second largest business park in Orange County. Anaheim Canyon houses 2,600 businesses, which employ over 55,000 workersAnaheim [key], city (1990 pop. 266,406), Orange co., S Calif., SE of Los Angeles; inc. 1870.

Anaheim was founded by Germans in 1857 as an experiment in communal living. In an area once dominated by citrus and walnut groves, the city is now an industrial center, making electronic and computer equipment, plastic products, prepared foods, fabricated metal products, consumer goods, motor vehicles, and molded rubber goods. Anaheim is also one of the great tourist and convention centers in the United States. The theme park (opened 1955, with California Adventure, opened 2001) is world famous; the Angels (baseball) and Ducks (hockey) play in Anaheim.

Information for the state of California

The economy of California is large enough to be comparable to that of the largest of countries. FY 2011, the gross state product (GSP) is about $1.96 trillion, the largest in the United States. California is responsible for 13.1 percent of the United States' $14.96 trillion gross domestic product (GDP). California's GDP is larger than that of all but 8 countries in dollar terms (the United States, China, Japan, Germany, France, Brazil, the United Kingdom, and Italy).

California's GDP is larger than the GDPs of Russia, India, Canada, Australia, and Spain; in terms of Purchasing Power Parity,[103] it is larger than all but 9 countries (the United States, China, India, Japan, Germany, Russia, Brazil, France, the United Kingdom, Italy), larger than Mexico, South Korea, Spain, Canada, and Turkey. In terms of jobs, the five largest sectors in California are trade, transportation, and utilities; government; professional and business services; education and health services; and leisure and hospitality. In terms of output, the five largest sectors are financial services, followed by trade, transportation, and utilities; education and health services; government; and manufacturing. Agriculture is an important sector in California's economy. Farming-related sales more than quadrupled over the past three decades, from $7.3 billion in 1974 to nearly $31 billion in 2004.[107] This increase has occurred despite a 15 percent decline in acreage devoted to farming during the period, and water supply suffering from chronic instability.

Factors contributing to the growth in sales-per-acre include more intensive use of active farmlands and technological improvements in crop production.[107] In 2008, California's 81,500 farms and ranches generated $36.2 billion products revenue.[108] In 2011, that number grew to $43.5 billion products revenue.

Anaheim Explainer Video Companies

Anaheim Explainer Video Companies

Articles

The True Value of a Unique Website

For most of his life, Bill had known he wanted to be a businessman. Not the type who strutted around in fancy suits, loudly chattering into their overly expensive cellphones while ignoring the heated glares of those around them " no, he wanted to own a business in the old fashioned sense. He wanted to be the man on top, but also be one of the faces people saw when they came to him, someone that the others could look at and say

"That's the owner, Bill " he'll take care of you, not to worry."

People used to say the same things about his father. Samuel "Sam" James was a man of strict morals, and family-placed values " he never raised a hand to strike his wife, never borrowed money from a friend, and never cheated anyone in his work. His only vices were a few beers each week after work, but he did not make getting drunk a habit.

Sam was a plumber, and a good one at that. People knew him to be someone who would be brutally honest where need be, and would do his best to help others as needed. He didn't offer replacement pieces to earn money, but because they were needed, and so long as he trusted you to keep your word, Sam would pay for the part out of his own pocket, so you wouldn't have to go without while you earned the money to pay him back. Not even his boss could complain, because of so many repeat customers Sam's kindness earned.

It was these same values that Sam had carried over to his son as he grew up, even taking him with him to work when the boy expressed an interest. He didn't just teach him how to be a good plumber " he taught his boy how to be a good person. According to his father, knowing a trade and knowing how to treat others was all one needed to get through life.

The only problem was, no amount of kind words or trade know-how could help Bill with this particular problem: his business was starting to fail.

He had started "James Plumbing Co." shortly after getting a business degree in college. It started out as just him and his tools, then slowly grew to include a few other employees. It was small, and they didn't really have an office so much as a freshly painted lease space, but considering most of his clients came through by phone, that wasn't too much of an issue. He had a good relationship with the parts supplier he dealt with " an old friend of his father's who had been all too happy to help support the next generation of James' plumbers " and his employees trusted him as a leader. He had the support of his parents and his wife, and had been fairly on top of paying off the loans he had to take out the first year.

But now... things were starting to go south.

They were losing money, fast. He knew most of his employees had taken on other work to survive financially, and it might not be long before his reassurances wouldn't be enough to keep them from leaving altogether. Jeanine, bless her heart, did not say a word about it at home " merely kissed his forehead and remarked idly about taking on some extra hours at the pediatrics' office where she worked. Still, he felt as if he were failing her, not fulfilling the promises to support her in every sense, as he had when they married.

"I don't know what else to do." He confessed one evening at the bar, staring miserably as condensation formed along the bottle of the beer that he had ordered. He dreaded the thought of going home, of attempting sleep for a few hours, before his own constant tossing and turning frustrated him into getting up and pacing in the living room instead, trying not to wake Jeanine up. Nothing put his mind at ease, would-be distractions like television or books becoming meaningless blurs before his eyes, while antagonizing thoughts of his failure terrorized his mind.

"Why not try getting the word out? Give people a reason to come to come to you guys." Clarence was one of Bill's oldest friends, and first employees. He had been a willing ear to all of Bill's stresses in the past, as he had him, and now was no different.

"I tried, God, how much I've tried." Bill groaned, bringing a tired hand up to rub at his eyes. "I've tried everything: flyers, bulletin posts at some of the local bars and hardware stores, spreading the word to everyone I know-" Clarence cut him off with a wave of his hand.

"Nah, nah, man. You're going about this all wrong " nobody reads flyers anymore, and the only people who bother to check bulletins are probably your customers already. What you need is some technology man, like a website or something. That's what people are checking out nowadays!"

"A website, huh?" Bill took a drink of his beer and mulled it over, a short realization making him abruptly turn to his friend with a frown. "But I don't know how to do any of that! I don't even know what all the buttons on my TV remote do!"

"Relax, Bill " they've got people to do all that for you!"

The next day, Bill filled his off hours calling friends and browsing the local papers, searching for someone who could help. It was Jeanine who eventually found someone (being far more technologically inclined than her husband): Louisa Clayton, of Clayton Commercial Arts. They had been around for a number of years, she found, and quite a few people spoke positively of their experience with her. Bill rang her up that very evening, and they organized a meeting for that weekend.

Louisa proved very quickly to have been the right choice. She was friendly, polite, and had no problem getting right to business. First, she explained to Bill just what her company offered: they would not only help design a proper, modern website, but they also had access to things such as graphic designers (including Louisa herself) and a marketing team, further ensuring he got more than his money's worth. Louisa sat Bill down with her laptop and showed him a number of websites she had helped design and create. He could only look on in awe, imagining his own company information in such a website.

"I was thinking we could include some quotes from old customers, stuff they liked about how we did business and things like that." Bill said as they worked out a design. It was actually Clayton who had pointed out that reviews might be a good idea. After all, word of mouth and phone call references could only go so far " and most people didn't want to track down a stranger just to see if they should hire a plumber!

Louisa nodded. "That sounds like a good idea. Also, earlier you mentioned taking photos of some jobs you've done in the past for reference?"

Bill nodded as well. There had been some jobs in the past where he had needed the opinions of other plumbers " namely his father " and the photographs had served to show them what he was dealing with (so long as Jeanine dealt with sending them over email to them, of course).

"What if we used them as part of the website? A sort of "Before and After" segment, just to show people what you're really capable of." Louisa suggested.

Bill thought it was a great idea, and made sure to tell her so.

It took a few months to get everything done. Websites took a lot more work to design and implement than Bill could have ever imagined. Yet Louisa remained with him every step of the way, patiently explaining what he did not understand, and working with him to bring "James Plumbing Co" to the modern era.

The new website really did look fantastic, in the end. Louisa had helped design a website that was decidedly modern, yet still maintained some of the old fashioned feel that Bill tried to keep within his work. She even helped design a new company logo, one far more eye-catching than what he had before. Photos were provided in the form of project examples, and some of his previous customers had been all-too happy to help out the man who had treated them so well in the past with personal reviews. She even made a page dedicated just to him and who he was, as the creator and one the main workers of the company.

Bill no longer spent nights tossing, turning, and pacing. He didn't lose sleep terrorizing himself with how to keep his company afloat, or how much stress Jeanine was facing working extra hours to keep food on their table. He still had his employees, and was even looking to hire a few more, now that the website had increased business enough. All in all, Bill James was a very happy man, with a fantastic business website.

There's a lot more to an effective website than just having it look nice, and a good web design agency will include a team of designers who understand conversion.

Animate Your Video

Anaheim Explainer Video Companies Articles

Choosing the Right Whiteboard Animation Company

Making the decision to invest in a whiteboard animation video is a smart business decision; a decision that can benefit your business in both the short-term and long-term. However, there are many, many companies out there producing whiteboard marketing videos, so how will you know if you've chosen the right one?

Below we've listed our suggestions on what to look for when contemplating hiring a whiteboard animation company-

Quality

What you don't want is an amateur-looking whiteboard video! Because, if this is what you end up with, you've just wasted a lot of time and money. Professional, experienced whiteboard animation companies employ people with a background in art; people with amazing artistic capabilities. This is an important business decision and, unless you make the right choice, your target audience won't take your business seriously.

Styles

A professional whiteboard animation company will have a selection of artistic styles for you to choose from: this may be because they're a company who employs various professional artists with animation backgrounds, or perhaps they have one ingenious artist who's capable of producing different styles.

In the production process of whiteboard animation, you'll start by coming up with, then perfecting, the script. Your allocated artist will then prepare some animation samples for your perusal. If you're not happy with what you see, then it's much easier to change styles than it is to change entire companies.

Creativity

You're looking for creativity, because your video needs to fuel the fire in the hearts of your customers: the last thing you need is a boring video that sends them straight to your competitors! Let's face it! People watch videos because they want to be entertained, so if your video doesn't entertain and amuse your customers, then it shouldn't be presented as entertainment. We expect animation to be imaginative, out-of-the-box, humorous, so if you're just looking for a quick way to get some cut-and-dry information to your target audience, then perhaps an animation video is not the right tool for you.

Memory Retention

Many businesses use flyers, but the problem with flyers is that consumers receive so many of them that they usually go straight into the trash; but more importantly, rarely is a flyer memorable. On the other hand, a funny and well put-together whiteboard animation can stay in viewers' minds for up to 2 months! When you combine visual and auditory teaching styles, together with some great background music and simple images, whiteboard animation can be one of the most effective and memorable video marketing techniques available.

Price

Creating a whiteboard animation may seem a simple process, and you could certainly save yourself a lot of money by producing a video yourself; but unfortunately, you'll be sacrificing style, creativity, and more importantly, quality. And sadly, there are whiteboard companies out there that charge a fortune for an end-product that looks home-made. This means that you need to do your research before hiring a whiteboard animation company. Check for testimonials; and when comparing prices, understand what you'll be receiving for your money. Sometimes it's necessary to spend a little more to achieve better service, more choices, and a professional end-result.

Anaheim Explainer Video Companies

Anaheim Explainer Video Companies Articles

The Four Pillars of a Successful Video Marketing Strategy

There are many advantages to implementing a video marketing strategy, including -

- Getting your message out in an interesting format;

- Attracting ideal clients;

- Becoming immediately visible;

- Having a greater impact; and

- Making more money!

Studies show that when you use video as a marketing tool your chances of jumping to Page 1 on a Google search increase by a whopping 53 times!

Video marketing is also referred to as "relationship" marketing, because it builds loyalty, it's perfect for connecting to viewers, and it develops the know, like, and trust aspect, which is vitally important when conducting online business. To create an effective video, emphasis must be placed on your marketing strategy. By this we mean, you should ask yourself the following questions when considering your video campaign -

- What goal am I trying to achieve with this video?

- Will this video accomplish my business objective?

- Who will see this video? and

- What do I expect from the viewer once they've watched this video?

Your first consideration must be strategy; then you can think about technology, tools, and equipment. To ensure you've got a solid structure for your video, try using the following Four Pillar formula -

No. 1: Purpose

Put some careful thought into the purpose of your video regarding business goals, because understanding your objectives will help shape your message, determine the appropriate platforms for your video, and the methods of distribution. Your list of business goals may include increasing your visibility, creating awareness, generating leads, building credibility and trust, growing your list, launching a product, selling a service, driving web traffic, and so on.

No. 2: Premise

The next step is to determine the story, message, or script for your video plan. The premise is how you intend to communicate with your viewer and move them to action. What are you trying to achieve? How do you want the viewer to react once they've watched your video?

The key here is to remember that online viewers have a very limited attention span, so you must keep this in mind when writing your script or formulating a message. Keep your video short and get to the point as quickly as possible in a clear, direct, and concise manner. Except for webinars, training videos, and so on, you may have noticed that most successful YouTube videos are less than three minutes in length.

No. 3: Platform

Some might argue that the only two types of videos are on-camera and off-camera, but there are, in fact, various other styles and options. You need to find the platform that perfectly fits your style and your needs.

Most creators of video typically default to on-camera video, which can include a live webcast, a video tips series, an interview with two or more people, or the direct-to-camera video. When you're trying to promote trust and credibility, on-camera videos are effective at connecting with viewers in an engaging and entertaining manner, and for promoting a personal service.

On the other hand, off-camera videos are very effective for training videos and webinars, or other situations where you're sharing a lot of information. In addition, you don't personally need to be on-camera, which many shy people prefer.

No. 4: Promotion

The fourth pillar in our formula is promotion, which means how you intend to market, share, and distribute your video online. To the best of your ability you must determine where you believe your target market is, then share your video there. Once your video is live on YouTube, one-click sharing can be quickly set up to Twitter, Facebook, Google, LinkedIn, and others. YouTube provides an embed code which you can use to put your video on your website or blog; plus, they'll provide a link to your video so it can be sent out in an email to your list. Don't ignore other sites that accept video, like Instagram (which has a 15-second limit), Pinterest, SlideShare, Vimeo and Viddler. The idea is to get your video out there, so the more you distribute it, the more chance you have of viewers finding it, watching it, and sharing it.

Be Consistent with Your Video Marketing Strategy

Like any marketing campaign, video marking should not be considered a one-time event. Create a long-term plan for effectively using video to promote your business. To achieve the most impact, your video efforts must be consistent and ongoing.

Try to get some momentum going with your video creations. One such way to create this momentum is to develop a series of'expert tips' videos so you can share your knowledge. Developing a series of short how-to videos will expand your influence and increase your credibility. The advantage of this tactic is that the videos can all be recorded in one session, with once or twice-weekly'tips' videos being posted on YouTube. This type of advertising campaign gives you visibility on the Internet, and your viewers will learn to trust your expertise - and your brand!

Watch our Video Designs For Websites And TV Commercials below to see how we work for you.

Anaheim Explainer Video Companies

Some history on the Website Design Services Industry

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

Web Designer Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Web Design NAICS Index Description

541511 Web (i.e., Internet) page design services, custom

Some history on the Graphic Design Services Industry

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

Applications

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

Skills

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

North American Industry Classification System For Graphic Design Services

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

Some history on the Whiteboard Animation Video Services Industry

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

Terminology

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

Animation

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

Video editing

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.