Data for decksData for dashesData for decisions

Data needs to be ready for the boardroom

As the Harvard Business Review recently reported about companies' investment in data, "Efforts fall short in the last mile when it comes time to explain the stuff to decision makers." We take data that last mile.

The best data science can fall short if it's not distilled into actionable insights that speak in the business language of executives. What does this data mean about our customers, about our user experience, about our competition, about what we should do next to succeed? Those are the questions we address, transforming everything from Excel legacy reports to interactive Tableau dashboards into presentations ready for business leaders. Make the most of your data by drawing out the insights, showing clear findings, and guiding the decisions that will make all the difference. We're ready to help you.

The data tells the story of what your customers really want. We help you act on that story.

What we do best

We communicate the insights from data analysis, reporting and dashboards in executive presentations for the boardroom.

Optimization Strategy ---------

Whether you're early in the A/B testing learning curve or far along, our team helps turbocharge your efforts. We work with you on an overview of your customer journey to identify painpoints and opportunities. Then we customize an optimization roadmap aligned to your strategic objectives. If your business is early on the curve, we'll plot out a series of simple tests for quick wins to build momentum. If you're farther along, we'll broaden your capabilities to increase your testing velocity.

Websites don't test themselves. The effort needed to take an idea for an A/B test to the actual execution can be too great for lean internal teams. That's where we come in. Our team augments yours in order to draft the test details and success metrics, conceive the mockups and creative assets to visually communicate what this test should accomplish, then set up the workflow and results monitoring with key milestones along the way. We'll get your A/B tests on track.

Yes, some A/B tests produce clear winners and losers. But most if not all have more nuanced results with insights that are only revealed by digging deeper into the data. We'll cover the main KPIs, but we also look at what the data says about your customer's behavior and what strategic decisions you should consider. Best of all, our team can look at the quantitative test data alongside qualitative voice-of-customer feedback to give context to the tests and show you the full story.

As powerful and innovative as optimization tools are today, none can pop out a visual report that's ready for the boardroom. Yes, our team can go deep into the details of the test data, but we can also distill the insights into the key takeaways that an executive needs to know. After all, we aren't testing for testing's sake. We're testing to find insights that inform ways to drive your business forward. Before, during and after any tests, we can produce at-a-glance slides, clear one-sheets and full presentations that you can take to your leadership team and share across your organization.

Whether you're early in the A/B testing learning curve or far along, our team helps turbocharge your efforts. We work with you on an overview of your customer journey to identify painpoints and opportunities. Then we customize an optimization roadmap aligned to your strategic objectives. If your business is early on the curve, we'll plot out a series of simple tests for quick wins to build momentum. If you're farther along, we'll broaden your capabilities to increase your testing velocity.

Websites don't test themselves. The effort needed to take an idea for an A/B test to the actual execution can be too great for lean internal teams. That's where we come in. Our team augments yours in order to draft the test details and success metrics, conceive the mockups and creative assets to visually communicate what this test should accomplish, then set up the workflow and results monitoring with key milestones along the way. We'll get your A/B tests on track.

Yes, some A/B tests produce clear winners and losers. But most if not all have more nuanced results with insights that are only revealed by digging deeper into the data. We'll cover the main KPIs, but we also look at what the data says about your customer's behavior and what strategic decisions you should consider. Best of all, our team can look at the quantitative test data alongside qualitative voice-of-customer feedback to give context to the tests and show you the full story.

As powerful and innovative as optimization tools are today, none can pop out a visual report that's ready for the boardroom. Yes, our team can go deep into the details of the test data, but we can also distill the insights into the key takeaways that an executive needs to know. After all, we aren't testing for testing's sake. We're testing to find insights that inform ways to drive your business forward. Before, during and after any tests, we can produce at-a-glance slides, clear one-sheets and full presentations that you can take to your leadership team and share across your organization.