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MS&E 271

Global Entrepreneurial Marketing

School of Engineering

Recommended for route(s):

[ Transactional ] Intellectual Property: Patent Law

Why it is relevant for ...

[ Transactional ] as a Relevant Course outside SLS for those interested in Marketing : Students interested in becoming IP transactional attorneys may want to take 1 or more courses on marketing to better understand some of the strategic and tactical marketing decisions faced by businesses. This course addresses skills needed to market new technology-based products around the world or to manage global operations, with large networks of customers as well as service and support providers.