It’s been two months after last WebCamp and it’s time for another party. Following the idea of BarCamps with story line, we’ve decided to organize RealTime Social WebCamp Ljubljana.

This time we’ve decided to focus on a single emerging technology space: Real-Time Social Web. If you’re not up-to date with the latest buzzwords, it’s about next generation RSS protocols like HubSubPubBub, RSSCloud, XMPP (that powers GTalk), Synaptic Web, Twitter API and a bunch of other technologies and ways of thinking about the Web and Mobile space.

Intended audience are developers and people who are close to them (e.g. interface designers, product managers, etc.) and will need to innovate in this space in the next 6 months.

We’re doing it a bit more limited this time, just 50 spaces. I’m interested in seeing how a smaller and more focused group changes the dynamics of such gathering.

The rules for the tickets are the same as the last time. Send description of your talk early and you get a ticket, or hope that you can click fast enough for the left-over tickets later. I believe that extra effort should be awarded.

The official language this time is Slovenian since we’ve figured out that locals that are not native speakers understand our geek talk enough that it shouldn’t be a problem and we can understand them as they lecture in their own language.

My current reading list nicely shows the professional interests I am currently persuading. A mix of social media and community engagement (Trust Agents and Tribes), Web Analytic so I can get better insights into web pages, The Four steps to the Epiphany since it’s always good read about product and business creation process and Laws of Simplicity that my brother was kind enough to shared with me to not lose the touch with the design philosophy.

Today everyone blogs and we expect everyone to have their own blog, Twitter account, LinkedIn profile etc. Being present on as many services as we can. We can then measure measure engagement levels with one of the many different approaches (number of followers, sales, replies or even Klout rank).

What often don’t see is companies taking a deliberate decision not to be present on every social media fad, but instead decide to focus on a few communication channels and spend the rest of their resources on their actual product.

The one company that does this beautifully is twidroid. They make a deliberate stance that they don’t do tech support over Twitter and that you should use email. Their message is simple and it helps drive customer to the right medium.

We can take this a step further and take a look at different ways some of social media tools can be used:

Facebook Page
Is our audience on Facebook at all? Is this a replacement of Newsletter or do we expect to do tech support and discussions here? Do we just count number of fans so we have more than competition?

Twitter account
Do we plan to become a leader and Tweet about our industry or do we just push announcement every once in a while. Is this account to do tech support over? Do we want followers or engagement? How personal is the voice of the account?

Blog
Do we position ourselves as progressive thinking company that regularly writes in-depth editorials or do we push product announcements and speaking gigs. What would be most useful for our business goals (hyping up vs. consumer focused)?

LinkedIn and everything else
While we all love new social networks the only real question is – do we actually reach anyone on that platform?

Do you know why your social media presence is structured like it is? Or is it legacy setup already?

Hi, I’m Jure and one of the things I do is to help people talk and work with their communities so they can improve their products or services. Often they want to outsource at least part of the talking to me, so I’m given a new online identity. The name is still the same, but you get a new email (with IMAP and everything) and often business cards with this identity. If you’re lucky it’s also a Google Account (via Google Apps) that you need to share calendars, gtalk etc.

As you help different organizations, you keep accumulating these identities that you can’t shut off because you never know who will decide to email you on that address or which account you’ve got registered. On top of that, you almost never completely stop helping them unless the project gets shut down.

So now you have tons of email addresses, that each connect to different identity that you use to talk to bloggers. The only problem is that there is a limited number of meaningful connections that you can have. So you email people from all these identities with different questions, forwards, reply-alls and so on.

This does at the end of the day mean, that I’ll have to talk to myself via different identities, CC other email or info@ accounts (that I control anyway) so that we can make sense of our world. That everyone knows who belongs to who, depending on the email domain.

I have yet to write multiple (personal) Twitter accounts or Foursquare logs, even though I’m sure that this day isn’t far away.

So if you see my replying to myself from a different domain, it’s all normal, it’s just that I don’t want to break online balance of identities.

What a better way to kill time on a sunny Sunday then to go visit a local Zoo. San Francisco Zoo is just around the corner, and since their penguin feeding has its own upcoming.com event, I even knew how to time it 😉

The Zoo is not too big and I really enjoyed the time there. Lots of penguins at their little Penguin island.

One of the positive things that happened during my visit, was that @sfzoo found my Tweet that I’m going see penguins there and Tweeted me their feeding times. Very positive experience and the fact that someone was listening on Sunday afternoon: