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europe-72

A digest of March’s international
news in the retail fuel sector
www.erpecnewslive.com
Issue No 72 | March 2017
EUROPEAN EDITION
Shell the industry’s most
valuable brand
Shell remains the world’s most valuable
oil and gas brand with a brand value of
US$37 billion, up from US$31.6 billion last
year. Shell’s asset disposal program and
geographic pullback have helped it to consolidate
the strength of its brand, which
has been upgraded from AA+ to AAA. Its
long-standing partnership with Ferrari continues
to deliver returns, with a demonstrable
price premium attributable to the
association with the world’s most powerful
auto brand. As part of its ‘Make the Future’
initiative, Shell enlisted the help of six popstars
from around the world for its ‘Best Day
of My Life’ video, which became one of the
most viral ads of 2016. Brand Finance CEO
David Haigh says, “The enhanced strength
of Shell’s brand will enable it to maintain or
improve margins, even as revenues fall.”
Second and third place are Sinopec and
PetroChina which are growing rapidly. As in
so many other of Brand Finance’s brand value
league tables, Chinese brands are just
on the cusp of taking the number one spot.
Sinopec and PetroChina’s brands are worth
US$29.6 billion and US$29 billion respectively
and even with far lower rates of growth
than this year (47% and 43%), both could
easily overtake Shell in 2018.
ExxonMobil adds Samsung Pay to Speedpass-plus app
DON’T MISS AMSTERDAM!
With only 8 weeks to go before the idac
international retail petroleum conference
takes place in Amsterdam from May 31 to
June 1, over 200 delegates from around the
world have already booked their spot, with
new participants signing up every day. To
register visit www.idac17.com. With Ruth
Leach, General Manager and VP Global Engineering
Shell delivering a key note on the
second day, interest in this event has sharpened
with many more oil companies, major
retailers and industry suppliers looking to
sign up for this unique event. Ruth will focus
on industry collaborations, cost affordability,
flexibility, innovation and safer industry
practices. idac is part of the erpec 17 business
forum, which this year celebrates its
20th anniversary. There are still places left
for oil companies or major fuel retailers wishing
to take part. Come and have one to one
meetings with the industry’s key international
suppliers and enjoy the informal networking
over the 3 day programme. To sign up
email nick@mcleanevents.com.
retail stations in the US that are Speedpass
plus enabled. “Increasing the mobile
payment options allows us to provide our
consumers with a faster, more convenient
experience at the pump,” said Rob Wollard,
Americas retail fuels marketing manager for
ExxonMobil Fuels Marketing Co. “We are
proud to be the first major fuel retailer to offer
Samsung Pay at the pump.”
The spark of passion
ignites the fuel for innovation
ExxonMobil has enabled Samsung Pay
in the United States as a payment method
in its Speedpass-plus app. To make a
Speedpass-plus purchase with Samsung
Pay, consumers link their Samsung Pay account
to their Speedpass-plus app and select
Samsung Pay as the desired payment
method. From the app, they can purchase
fuel across more than 9,600 Exxon and Mobil
www.beverinnovations.com | T +31(0)111 45 32 32 100% FOCUS ON PETROL
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erpecnews is published by McLean Events, Conferences and Media Ltd.