Marketing News: November/December 2017

Being a college media outlet means facing an identity crisis when readership graduates and moves on. Digitization of the media landscape compounds the challenge. What’s a student rag to do, and why should marketers care?

ON THE RECORD

Between setting staff size, balancing dueling skill sets and interdepartmental rivalries, marketing managers have their work cut out for them. Here’s how Sharat Sharan, co-founder, president and CEO of global webinar solutions provider ON24, does it.

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