The highly anticipated 2017 Consumer Electronics Show is kicking off this week in Las Vegas. Smashing’s Chief Strategy Officer, Brian Marr, will be speaking on the rise of commercial AR and how Pokémon Go propelled this technology into the mass consumer market.

If you’re at CES be sure to see this highly anticipated Digital Hollywood panel discussion:

Industries are based on “hits” and AR has arrived as a mega-hit. Totally unexpectedly, months before the arrival of the anticipated Hololens and Magic Leap, an ingenious mobile game did it, in a superb combination of GPS technology and AR trickery.