How Google works is a very strange thing indeed. No one quite knows the detailed inner workings of the ever mysterious algorithms, servers, data, and queries that flow through Google every day. But we do know the basics. With words like ‘Googlebots,’ ‘crawling,’ and ‘index’ – it can seem like a world out of a science fiction novel. But...

We have spent the last two weeks examining how specific ads are triggered when one search query prompts multiple keywords. We have discovered that narrow match types and ad rank often play a large role in deciding which ads are served, however you should know that there are exceptions to every rule. This week we will take a look...

Last week, we discussed how Google’s system chooses which ads to serve when a search query matches multiple keywords within a single ad group. To piggy back on that discussion, this week we will discuss more of their exceptions to the rules. In some instances a user may enter a search query that matches multiple keywords; however those...

When you are putting together your ad campaigns, you want to know that you are snagging as many potential customers as possible. The last thing you want to be worrying about is damage control. Unfortunately, for many PPC advertisers this was inevitable. Because of the way that exact and phrase matching formulas were created, something as small as a...