Intriguingly, in the background of the video appears to be the recorded commentary for the team’s Italian sprinter Elia Viviani’s victory on stage two of the 2015 Giro d’Italia in Genoa. An Italian connection could possibly point toward an Italian kit manufacturer, perhaps?

The team’s blue and black kit adorned by its riders has been a regular feature at the front of the peloton since the squad’s arrival for the 2010 season.

Since then, the big budget squad quickly established themselves as one of the foremost WorldTour teams, having taken four Tour de France overall victories with Bradley Wiggins and Chris Froome, and many more wins along the way.

Originally, the squad’s kit was provided by Adidas before Rapha took over in 2013, now a new kit manufacturer will be creating the clothes worn by the team for 2017. Will it be Castelli? Or perhaps Assos, or Giordana?

So far the team have remained tight-lipped about a replacement for Rapha, but it looks like all may well be revealed on Thursday.