Dinoflagellates are an important part of the ocean’s ecology due to their large contribution to global carbon fixation, the symbiotic association they can make with corals and by their ability to form algal blooms potentially toxic for humans and animals in coastal communities. However, the molecular biology of dinoflagellates has been poorly studied in the past. Basic knowledge, such as regulation of gene expression, is severely limited. An attempt at deciphering basic gene regulation has been undertaken in the photosynthetic dinoflagellate Lingulodinium polyedrum and Amphidinium carterae using a reduction in available light intensity to induce the expression of the peridinin chlorophyll-a binding gene encoding the major light harvesting complex protein. A small increase in transcript abundance (less than 2 fold) was found in both short and long term experiments, yet neither yeast one-hybrid assays nor electrophoretic mobility shift assays (EMSA) showed any potential protein interactions with sequence derived from the intergenic spacer of the PCP tandem gene array. Interestingly, an analysis of the recently sequenced L. polyedrum transcriptome revealed an important under-representation of classic DNA-binding domains (such has Heat-shock factor, bZIP and Myb) and an over-representation of the bacterial cold-shock DNA-binding domain. This suggested that components of the transcription regulation machinery may be at least partially different in dinoflagellates.