(The Block) | Cleaning Up Programmatic Advertising

(The Block) Cleaning Up Programmatic Advertising

Our recent announcement on our launch of “EXCHAIN” and EnvisionX being the first to bring programmatic enabled blockchain technology to ad tech, addressing industry key issues and challenges was featured in The Block - a publication dedicated to blockchain technology news.

In the article Zheng Zhang, EnvisionX CEO and founder, said:

“We are radicalising the digital advertising space by leveraging the power of blockchain technology with progressive programmatic advertising. There are a few pioneers in advertising who have built a basic cryptocurrency based ad network. However, by combining our existing advanced programmatic ecosystem with blockchain technology, EXCHAIN is set to really bring online advertising to the next stage and help us to continue working for the greater good of the industry as a whole.”

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EnvisionX innovates the next generation of global advertising for buyers and sellers by interconnecting programmatic platforms through one multi-dimensional ecosystem for ultimate control. Constantly battling to beat ad fraud and prevent poor ad quality in the industry, this company is driven by integrity and is an independent ad tech company you can truly trust.