Going Beyond Google

We all agree that Google is the single most important source of information these days. Sometimes, however, it could be a good idea to go beyond the websites that big G will show you for specific terms and search queries.

Research trade groups and online publications for current topics and best practices

Visit the library for more research sources and online data

Now, you might ask yourself, isn’t Google supposed to find all the stuff on blogs, business school websites and governmental portals anyway? The answer is yes, but these websites will not necessarily appear in the first page of Google, and people rarely go beyond these initial results.

That is why it might be a good idea to explore some of these sources directly.

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Comments

Daniel … For really effective searching, your readers may want to try out the search tool we’ve developed at Zuula. It’s an easy way to get results from all the major search engines, all at a single site. It supports web search, image search, news search, blog search, and even job search.

Extended searching is a relevant point. Perhaps users should also make it a habit to go up to 7 – 9 pages of the search results. It has two advantages, first – it gives you little nuggets of information that you may not scoop elsewhere. Also, you get a ring side view of the bad results that are also fished out. It goes a long way to show that under the hood, search engines can never be the perfect answer to a detailed research.