DALLAS--(BUSINESS WIRE)--Dallas-based Park Place Dealerships, one of the largest luxury
automobile groups in the country, launched a subscription service today
offering consumers the opportunity to match a car to their lifestyle.
The first dealership group in Texas to offer a subscription service, Park
Place Select will offer subscribers three tiers featuring a
collection of vehicles that aligns with their lifestyle and budget.

“Park Place Select will give subscribers the power to flip between the
world’s finest automotive brands on demand,” said Ken Schnitzer,
chairman and CEO of Park Place Dealerships. “The service will transform
the way drivers in Dallas/Fort Worth engage in the luxury automotive
category. Subscription services have been emerging for entertainment,
retail, and other industries and now is the perfect time for Park Place
to introduce a subscription-based luxury automotive service.”

Unique to the marketplace, Park Place Select is all about the
experience. Clients want the flexibility to drive a vehicle that meets
their needs throughout the year. From date nights, to family vacations,
and work events to daily errands or social engagements, Park Place
Select can provide the perfect vehicle for the different moments in a
client’s ever-changing routine.

Park Place Select’s subscription service will offer vehicles across
three tiers, Prime, Plus and Premium levels, featuring luxury vehicles
from eight of the brands that Park Place currently represents. In
addition to competitive pricing, Park Place Select offers unlimited
flips (vehicle changes) for clients to fully experience the luxury
vehicles in their chosen category.

Included in the monthly subscription fee are a variety of brands in the
selected category, insurance, maintenance, cleaning of the vehicle,
roadside assistance, and a personal concierge to oversee all of the
details.

Once a client is signed up for the service, they can install an app
which will give them direct communication to their concierge. The
concierge will ensure delivery of the car with preset radio stations,
car temperatures, and any other special requests based on the client’s
profile information provided at registration. The client can flip the
vehicle as often as they want to match the needs of their lifestyle.
With each flip, the concierge will arrange for pickup of the current
vehicle and delivery of the new car. Reservations for this service are
being taken now at parkplaceselect.com.

Clients will have the opportunity to share their experiences of high
performance moments with Park Place Select through social media and
engage with other subscribers. With a luxury garage for the experiential
driver, subscribers will enjoy the benefits of access to a lineup of
vehicles with a peace of mind everything is handled for them.

Ken Schnitzer founded Park Place Dealerships in 1987 with a single
Mercedes-Benz dealership on Oak Lawn. Today, Park Place Dealerships
employs more than 2,000 people and operates 16 full-service dealerships
representing luxury brands including Lexus, Mercedes-Benz, Porsche,
Volvo, Jaguar, Lotus, Land Rover, Rolls-Royce, Bentley, Bugatti,
McLaren, and Maserati. A new Porsche dealership will open in Grapevine
this summer. For more info, visit parkplace.com.