This is typically idle time for consumers, and the PromoPump gives them a targeted message to react to while they are refilling," said John Gabbey, Vice President of C-Store Business Development for PromoWorks.

The enhancement will also incorporate the TDLinx c-store definition, endorsed by NACS, which means the sample used within Convenience Track will represent nearly 130,000 stores - both large chains and independents, including those that do not sell gasoline.

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