In the last few years, perhaps without realising it, our lives have gotten almost completely digitized. There’s an inbox full of amazing conversations, a cloud storage filled with photos and videos that bring back memories, and social networks that tell you just how important those personal connections in your life are.

And it begs the question: what happens to all of this data if you were to die? It’s a morbid topic and no one likes to face their own mortality, but at some point, we are all going to be moving on. However, our digital data — all those photos and videos and emails and chats — are going to stay right where they are, almost like a ghostly reminder of our life.

You may feel a need to manage what happens to this data. Perhaps keep it somewhere safely so that it doesn’t get deleted because your account is dormant, or to ensure that it doesn’t fall into the wrong hands. That’s what Perpetu is all about.