First-Ever SEMA Mustang Build Powered by Women

SEMA Member News—July/August 2012

First-Ever SEMA Mustang Build Powered by Women

Announced in May, the SEMA Mustang Build Powered by Women is a collaboration between Ford Motor Co. and SEMA. Lead by the SEMA Businesswomen’s Network (SBN) a ’13 Mustang GT donated by Ford will be completely modified utilizing the contest-winning design from start to finish by women. Beginning with three concepts developed by female designers and concluding with women volunteers performing the hands-on modifications, the project is meant to shine the light on females working in the automotive aftermarket and encourage more women to pursue careers in the industry.

High Gear

Designed by SBN Member Jennifer Seely of Ford Motor Co.

High Gear, a luxury Mustang concept, is inspired by international products in categories such as jewelry, couture clothing and architecture. Designed to stimulate the senses by fusing luxury and power, the results are fresh and exciting propelling Mustang into a whole new arena.

Chromatic

Designed by SBN member Jennifer Seely of Ford Motor Co.

The ultimate pop culture edition mustang. Taking a futuristic new design approach, this Mustang draws inspiration from elements in pop culture, such as street art and products for an exciting color palate that is free of all boundaries and disciplines. The anthracite-colored chrome body as a base exemplifies the neon colors bringing this mustang to life. Design details include: anthracite-colored chrome exterior, bright cyan wheels, white leather racing interior, coupled with an aggressive track suspension and V8 roar.

Fast Metal

Designed by SBN member Theresa Contreras from L&G Enterprises.

Taking this American musclecar to a whole other level, Contreras uses tone-on-tone dark metallic finishes and red accents for a dramatic design that underscores Mustang’s raw DNA, speed and power.

Source Interlink Media (SIM), a partner in the project, posted the three concepts on several of its websites so the public can vote for the design that will ultimately be selected. The concept with the most votes will be used for the build, which will take place at the SIM headquarters in El Segundo, California.

“Women play a significant role when it comes to customizing a vehicle,” said Bryan Harrison senior manager of councils for SEMA and project manager on the build. “From purchasing the vehicle and determining what modifications to make, to executing the actual modifications and driving the customized vehicle, women are key players in the entire process. The SEMA Mustang Build demonstrates just how integral women are to customizing today’s cars and trucks.”

The completed vehicle will debut at the 2012 SEMA Show in Las Vegas, Nevada. The modified Mustang will then be auctioned off on eBay, with money raised to benefit the SEMA Memorial Scholarship Fund. The fund is dedicated to fostering the next generation of automotive aftermarket leaders and innovators by awarding cash scholarships to winning applicants. To learn more about the SEMA Mustang Build Powered by Women or to see the winning vehicle design, visit:www.automobilemag.com, www.HotRod.com, www.mustangmonthly.comwww.MuscleMustangFastFords.com
or contact Bryan Harrison at bryanh@sema.org or 909-978-6691.