Ex-Financial Times Journalist Tom Foremski @ the Collision of Technology and Media

08

February

2011

|

12:28 PM

America/Los_Angeles

Echo Launches Powerful Publishing Platform For Large Media

(Khris Loux (shirt) talks with analysts while Oliver Starr checks his social streams.)

Khris Loux, CEO of Echo, this morning introduced the Echo StreamServer - a real-time publishing system that allows large media organizations to quickly develop web sites that pull-in and analyze multiple streams of information and output dynamic web pages of socialized content.

"The static web page is falling away and will be replaced by dynamic social experiences," said Mr Loux, speaking at an event held at the San Francisco Museum of Modern Art.

Several large media organizations, including Reuters, demonstrated some of the sites they have developed using the Echo technology.

Echo has partnered with several companies offering a variety of publishing services on its platform. It has promised its partners that it won't develop applications that compete with their services. "We only develop up to our API and no further. It's important that our partners know that we won't compete with them," said Mr Loux.

Twitter, for example, upset many of its developers last year when it said it would produce products that compete with some of them. Echo wants to nurture the growth of a large developer community by guaranteeing it won't compete with them.

The Echo platform is focused on large organizations that have their own developers. In the near future, other developers might offer simpler publishing tools based on Echo, for smaller media organizations that don't have developer resources.

Mr Loux said there are five parts to the Echo StreamServer:

- Capture - where all the activity data is collected, such as Tweets, Facebook updates, etc.- Process - where tens of thousands of separate pieces of data and content are analyzed and sorted.- Remix - where the data and content are combined for a specific purpose.- Stream - where the content is streamed to the right components.-Socialize - where users can then send out media to their social network.

Pricing starts at $100 per month for 200K queries and up to $35K per month for 1bn queries per month.

There is a special introduction package that offers 3 weeks of engineering support and 10 million queries per month for three months for free.