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Senfa appoints HVG Graphics Media as sole Australian Distributor

Alsace, France-based Senfa has appointed HVG Graphics Media as sole distributor of its Decoprint range of products for the Australian market.

Decoprint, the inkjet division of Senfa, has rapidly developed a presence in Europe and overseas with its high quality printable textiles for large format and super-wide applications. Its flagship product, Pearl, has become the reference for indoor backlit displays in Europe. However, the Decoprint range now also includes fabrics suitable for frontlit and speciality applications printable on all the main platforms (UV-curing, Latex, Solvent and direct and transfer sublimation).

In 2015 Senfa invested 8 million Euros in a new 5 metre wide coating line vastly increasing production capacity and also catering for a segment of the market in need of wider media.

HVG Graphics Media, a division of the Halifax Vogel Group, has been increasing its presence in the Large Format Digital sector and in the last seven years has opened new sites in Brisbane, Gold Coast, Melbourne, Perth and Adelaide while also expanding its Sydney distribution centre.

We are a distributor of premium products for Visual Communication,” explains Richard Lucas – Business Manager of HVG Graphics Media. “With Senfa-Decoprint, we see a range of products that fit seamlessly into that category. The large-format digital print market is moving towards textiles for various reasons. Textiles are certainly more environmentally friendly and easier to transport than PVC banners and vinyls but the main reason people are moving over to textiles is that they simply look great, especially when used in conjunction with LED smart backlit displays.”

“The time is right for expanding into new markets and we are delighted to have HVG Graphics Media on board as our sole distributor,” says Colm Garvey - the Senfa Area Sales Manager. “I recently visited Australia and I was impressed by the professionalism of the HVG Graphics Media team. The Decoprint Pearl is already quite well known in Australia as several printers have contacted us wanting to know where they can purchase it locally.

"HVG Graphics Media will be a one-stop shop for the Decoprint range. We manufacture high quality products and we will be well represented by HVG. They are present nationwide which is a huge advantage in a country as vast as Australia. I also saw a trend towards higher quality images, especially inside airports, shopping malls and hotels. We see no reason why the year on year growth experienced in Europe cannot be reproduced in Australia when print-houses see the benefits of printing onto textiles – now available up to 5 metres wide – and stocked locally by HVG”.