Lead Generation, Conversion, Measurement and Marketing ROI

Presentation on Lead Generation, Conversion, Measurement and Marketing ROI by Mike Volpe, VP Marketing at HubSpot. Covers how to convert more traffic into visitors using landing pages, offers, calls to action, analysis, and how to measure ROI and marketing.

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Why do you want to measure?<br />Understand what’s happening with your marketing efforts and overall business<br />Decide which marketing programs to invest in<br />Control how fast or slow your business is growing<br />

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Summary<br />Questions you should be able to answer:<br />How many visitors, leads and customers am I getting?<br />What is driving those visitors, leads and customers?<br />What are my best and worst sources of leads and sales?<br />How can I grow sales?<br />How can I lower marketing costs?<br />