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I didn't really start getting excited about Twitter last year (admittedly, super late to the game). Prior to this, I had been under the impression that it was just a forum for big brands to hop up on their soapboxes and promote their products or, on the flipside, for disgruntled customers to attract their attention and solicit a response from these brands.
It wasn’t until Larry Kim, a self-...

When Google AdWords launched their website call conversions program in August, I was ecstatic. I’m the Chief Marketing Officer for an agency that focuses on marketing for apartments, so our clients primarily rely on phone calls—their business objective is lead generation, rather than e-commerce transactions or ad impressions. The website call conversion program was a huge step forward in our...

“Margot, if you’re struggling to think of ideas, just steal good ideas from our competitors.” I’ll never forget this tidbit of advice I received from a past colleague (I’ll keep names anonymous). But seriously, why not steal ideas from others and make them your own?
As marketers, we probably spend too much time admiring, comparing, and critiquing brands that we love (or hate). We’re creative...

If you are looking to improve your Quality Scores in AdWords, almost every single PPC expert will start by telling you to take steps to improve your click-through rate. No surprise there. Google has not been shy in sharing that CTR is the most influential metric used in calculating your Quality Score, and our own internal studies back this up.
The only question is, how influential?
I have heard...

Think about the last time you booked a hotel. Did you go directly to the hotel website? Did you visit a local travel agency? No, you didn’t. You went to Google and conducted a search to do some comparison shopping. I’m sure this isn’t always the case, but more often than not Google is the place were travelers start their hotel booking process.
57% of leisure and business travelers claim they...

How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? If you're in law, insurance, or accounting, you can expect to pay quite a bit more than say, advertisers chasing the top spot for "balloon animals." That's obvious, right?
I mean, we expect these highly lucrative industries to be expensive to advertise...

Ready to turn you smart phone pitter-pattering into a social media career? Social media stardom could just be a few tweets away if you’ve got the right stuff.
Today we’re celebrating 17 social media celebs who started off as just lowly social screen junkies like us. Do any of these social starlets sound a bit like you? Maybe you’ll be the next big thing (but...I wouldn’t bet on it. Sorry)....

Do Linkedin Ads even work?
LinkedIn made a measly $153 million dollars from ads in the last quarter, with their marketing solutions making up just 20% of their 2014 revenue. That’s insanely low, considering they have over 347 million members now, 93 million of whom are active each month. By contrast, Google did around $18 billion, and Facebook did nearly $4 billion in ad sales during the same...

These days, content marketing is a lot like the housing market. Sure, it’s still possible to get on the ladder and own your own home, but making the transition from renter to proud new homeowner has become a hell of a lot harder than it used to be.
When I started my content marketing career, “content marketing” wasn’t even a thing. Now, everyone and their grandmother is a publisher, a brand...

“Put your seat belt on!” We grew up hearing it from our parents, relatives, and babysitters, and now, GASP, we’ve become that nagging voice demanding to “fasten your seatbelt” to the little ones in our lives. A necessary safety precaution that saves lives every day, but still needs to be branded into a child’s head until it become a habit.
But have you ever put thought into the seatbelt...