SEMA News Articles for Purchase

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One of the most effective ways to market automotive specialty equipment
is to obtain coverage in enthusiast media—magazines, websites and
broadcast programs. Even the publication of a simple press release
provides instant credibility with enthusiasts. But getting noticed in
the morass of press packets, stories and brochures received on a daily
basis by writers, editors and producers can be a frustrating and
complicated task. All the more so when the publication services a
different country.

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Despite the reports of a down economy and economic woes, the hot-rod
market is alive and well. Just ask the SEMA members who manufacture and
install the parts or who build the hot rods. Enthusiasts are still
adding to their collections, working on their project vehicles and
purchasing upgrades for their hot rods.

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The automotive world is in flux. While it is impossible to foresee
every wave in the sea change that is upon us, it is imperative that we
understand where we are today in order to chart the best course for
tomorrow. SEMA’s research reports offer crucial insights into consumer
purchase intentions, vehicle registration patterns and market niche
trends.

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During these tough economic times, forecasting consumer spending helps
to focus in on the road ahead. While not being a precise measure of
future spending, the SEMA Performance Parts and Accessories Demand
Index (PADI) provides marketing planners with a useful tool that
estimates future specialty-equipment demand.

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Now more than ever, companies need to be able to react to changing
market and business conditions. Tough economic times will continue to
bring new challenges to specialty-equipment market businesses, forcing
many to make tough decisions that will impact their company’s future
operation and growth. The recently launched Aftermarket Industry
Benchmarking Program gives SEMA-member companies the industry-specific
financial data they need to succeed in this dynamic business
environment.

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At the 2008 Los Angeles Auto Show, California Governor Arnold
Schwarzenegger received a two-hour, behind-the-scenes tour of the
environmentally friendly vehicles that filled the Show’s halls, led by
the Green Car Journal’s Ron Cogan.

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Companies vexed by the relentless need to continually design their
websites for multiple browsers have a new challenge: the 2009 release
of Internet Explorer 8
(IE8). In a phrase, it is expected to wreak havoc on a select number of
websites. Apparently, IE8’s coming roll-out “may cause content written
for previous versions of Internet Explorer to display differently than
intended,” according Nick MacKechnie, a senior technical account
manager for Microsoft.

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For the first quarter of the year, automotive industry analysts made
pessimistic forecasts for new-vehicle sales volume for 2009. In
February, J.D. Power and Associates predicted that total new-vehicle
sales would reach a mere 10.4 million units—down 1 million units from
the company’s forecast just a month prior and 6 million under the
annual average during the past decade.

Chris Kersting

The automotive world is in flux. While it is impossible to foresee
every wave in the sea change that is upon us, it is imperative that we
understand where we are today in order to chart the best course for
tomorrow.