Landing page can work, with or without a website

There are a lot of questions as to the difference between a Landing Page and a Website and when to use a Landing Page. Truth is, a Landing Page can be valuable if you have no presence at all on the Internet, and just as valuable if you have a full, dynamic website for your company.

A Landing Page is just that—a place for someone to ‘land’ when searching online. In today’s world of ‘instant gratification’, your Landing Page can give the visitor a strong summary of your business through a message that is customized for their search. They will find your business name, logo, photos or video, contact names and numbers, email and website link, and a link to your Facebook and Twitter accounts—all from one page. A Landing Page should also be optimized for key word phrases that are relevant to your business, making it much easier to be found by people using your key words to find your product or service.

So, if you don’t have a website, an optimized Landing Page is cost effective, giving you an information-packed destination place for people to find you.

On the other hand, if you have a full website, a Landing Page can help to focus on a few portions of your business. Rather than distract from your existing website—it simply gives you yet another platform to be found on search engines. Many business have more than one Landing Page, focused on different locations or parts of their business.

Take a drug store who has everything from prescription medicine to magazines, from cosmetics and groceries. Their full website can detail all of the categories of products and services they sell. But that can be daunting and time consuming if someone is searching for one particular product. A Landing page can narrow the focus down to a few products that you either want to grow or where your margins are good. The Landing Page always gives the opportunity to link to the larger website if someone needs to know even more about you.

In summary, a Landing Page can help you inform online visitors if you have no presence at all on the Internet, and can also be a great launch pad to your existing website.