All good points, of course, but here’s a — dare I say — disruptive thought: let’s disrupt the disrupters who call for an end to disruption. Because Ms. Shulevitz is clearly trying to be a contrarian, but unfortunately, she’s last in a long line of people tired of the phrase.

Even PandoDaily agreed with Shulevitz, sending an e-mail to subscribers earlier this evening admonishing entrepreneurs to “rethink your company.” And as a rule of thumb, when Sarah Lacy and/or PandoDaily agree with a thought, the coolest move is to head the exact opposite philosophical direction.