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Branding and Style Guidelines

The design standard for all PAEGC branded documents and communications prepared by partners, contractors, awardees, etc.

These guidelines outline the “Powering Agriculture Identity,” which is the official marking for activities funded through the Powering Agriculture Program. In this regard, the Powering Agriculture Identity consists of the following elements:

The Powering Agriculture logotype,

The United States Agency for International Development (USAID) logo,

The Swedish Government logo,

The German Federal Ministry for Economic Cooperation and Development (BMZ) logo,

The Duke Energy logo, and

The Overseas Private Investment Corporation (OPIC) logo.

The Powering Agriculture Identity will be used on all project or activity sites; public communications including, but not limited to studies, reports, audio visual productions, and other informational products, forms, press releases, banners and promotional material; events organized under the program such as training courses, workshops, exhibitions, conferences and other public activities.

For the purpose of enhancing readability and/or design, the user may choose to separate the Powering Agriculture logotype from the Founding Partner logos. This approach is acceptable—however, all five (6) logos must be used on all branded/marked materials, all Founding Partner logos must be grouped together, and all Founding Partner logos must be of the same relative size.

Communications and project materials should display the Powering Agriculture Identity. When appropriate, the following “Powering Agriculture Disclaimer” should be used on project deliverables as well: “This product is made possible through the support of the Powering Agriculture: An Energy Grand Challenge for Development Partners: the United States Agency for International Development (USAID), the Swedish Government, the German Federal Ministry for Economic Cooperation and Development (BMZ), Duke Energy, and the Overseas Private Investment Corporation (OPIC). Further information about Powering Agriculture can be found at PoweringAg.org.”