David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

MetaProducts Releases Offline Browser

MetaProducts Corporation debuted its new MetaProducts Offline Browser (MOB), offline browser compatible with popular Internet browsers like Internet Explorer, Safari, and Firefox. MOB is designed to be a simple and easy to understand way to download selected pages or entire websites for later offline viewing, eliminating the complex settings required by many other offline browsers.

MOB is based around a simple toolbar that shows up in the upper right corner of a user's browser. Once a site is selected, the user can click on the Download button to archive the site. Reviewing past downloads and changing settings can be done through a small dialogue window. MOB also comes with a wizard to help users configure more complex download tasks, and a scheduler that lets users automate downloading tasks on a periodic basis.