Founded in Scotland 1993, Endura has established itself not only nationally, but globally as a company that is constantly pushing the boundaries of performance and function of cycle apparel. Endura is consistent and dependable with a reputation for reliability and longevity, achieving endorsements from numerous pro-riders including Alex Dowsett and Scotland’s own Danny MacAskill. Endura works alongside pro-riders to combine real world testing with high tech scientific lab sessions to further progress their products in terms of aerodynamics, comfort and temperature regulation, creating products that work for pros and “real” riders alike.