Website Speed

More than 40% of people abandon a website that takes more than 3 seconds to load.

And the are never going back or recommend it to anyone. Google even lower your rankings if the website is slow and non-responsive for a while.

I realized how important website’s speed is more than 3 years ago. One of my websites lost search engine visibility (rankings) because it was too slow several days in a row. It was deadly slow, 10-15+ seconds on average page load.

Once Google slaps you for slow loading performance, it usually takes a while before you recover. Even if you fix every issue right away.

Google takes website’s speed seriously. They actually announced it as a ranking signal 4 years ago on Webmaster Central Blog. If you are too busy to read it, there are just two sentences which are enough.

You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.

Speed up your website with CDN

For example, you host your website in the United States. A visitor from the United Kingdom visits your website. Your CDN provider has a server in Germany.

It will load your website’s files from the German server for that visitor, not from U.S. This will improve significantly your website’s loading times.

If you are on the budget shared hosting and CDN is a great way to get ahead of your competition.

Conclusion

We are overwhelmed with information. Millions of blog post are published each day. Social networks like Facebook have 1,500-15,000 stories that could appear in person’s news feed each time they log in.