Could Free Fire Survive in the Battle Royale Battle?

Garena Free Fire succeeded in creating a respectable player base despite firm competition. Weekly in-game events, rewards for players & responsiveness of game devs helped Free Fire stand out. But can the game keep up with its competitors in the BR market?

Developed by 111dots and Garena being the sole publisher of
the game, Garena Free Fire was launched globally on December 4, 2017, for both
Android & iOS. From the beginning of its release, the game had to compete
with other mobile BR games that were there in the market at that time.
Currently, the game is competing with the likes of COD Mobile, PUBG Mobile,
Rules of Survival (ROS) and other mobile BR games.

Lately, we have seen a significant rise in the number of mobile BR games, the BR gaming market is on the bloom as well. We see new BR games being launched that are really exciting and attract a lot of players, so the question which arises here is, “Can Garena Free Fire can survive in such a competitive market?” Let’s take a closer look.

Balanced BR environment?

Due to it’s simplified gameplay & mechanics that were
meant for low to mid-range devices, Free Fire was able to build a good player
base. In the beginning, Free Fire’s competitors like COD Mobile and PUBG Mobile
weren’t compatible with low to mid-end devices but later on, they also improved
their compatibility and performance with lower-end devices to get an upper-hand
in the mobile BR market.

But still, Garena Free Fire has been able to slightly stand
out from its competitors by having a smoother and lighter BR experience. This
is one of the main reasons why Free Fire continues to attract newcomers &
hold onto its loyal player base.

Becoming Pay-to-Win?

It’s very surprising how Free Fire is heading towards a
“Pay-To-Win” model. This will surely degrade Free Fire’s approachable
nature and its value in the lower-end devices market. Last year the game passed
its $1 billion dollar revenue mark, we wonder if Free Fire can continue with
this momentum.

Buzz & The Hype!

Consistency and uniqueness of the in-game events which are
updated on a regular basis are one of the key factors why Garena Free Fire is
able to maintain the interest of its players. They are very good at keeping
their fans engaged through events & freebies and by rewarding their players
with buffs, costumes, gun skins and so on.

To keep creating a buzz in order to please the Free Fire community, Garena has also collaborated with several celebs and famous streamers. Another main motive of this initiative is to attract new players to install & try out the game worldwide.

Engagement of Users

The key aspect which keeps any online game alive is the amount
of value being given to the players by the developers of the game. The devs
frequently reach out to the fans & keep’s an eye on the feedback given by
them and try to exceed their expectations.

The way in which the game frequently introduces new characters, features, modes, etc. and promotes them, we can clearly say that Free Fire devs pass this test with flying colors. Very smooth gameplay combined with regular events & rewards makes Free Fire as one of the fan favorites in the mobile BR market.

Will the game be able to keep up with the on-going momentum
even with a P2W model? We’ll find out soon.

Anuj "BLaSToiS3" Rautela, a MOBA-esports player, played
competitively in Arena of Valor, creator of the team "ExDee Gaming"
which represented India at Asian Games 2018. A true fitness-freak! &
loves to create content; coding when bored.