Feedback from Peers

Be Aware When Pitching:

Hard to explain why people don’t like government

Hard to explain how this will be implemented

This was some of the feed back my peers gave me when I explained to them about my idea. I decided, instead of focusing on how people buy more guns when "gun regulation" is mentioned on media, I will simply mention that my solution accounts for people who are wary of government control.

To fix the problem that the tech is hard to understand, I would have to do more research on the specifics of GPS chips and receivers. I also thought that to make it more believable, it would be important to give some specifications, a photo or examples to ground my idea as a real thing.

Tech: How it Works

Loss prevention

Tech that alerts you, GPS tracking

Public key encryption — What if it's part of the gun itself (evidentiary thing)

Lojack (Cars)

Chevy OnStar (Similar to a Concierge)

Storyboarding + Structuring the Pitch

I decided to present my solution from the point of view of a start up and pitch it to potential investors. Because this would be a combination of a marketing and creative pitch, I would have to not only sell the story of my technology and that it's a valid solution to the problem, but also sell the idea that it is important and valuable to my audience.

General Structure

Therefore, I went to pace my pitch in the following structure, like a case:

Introduce the start up + company to set the scene as why we are here

Go into the background and establish logos, ethos, pathos

Explain and show hard facts/statistics backed by governmental or large institutional studies, and bring in headlines and information and how gun violence and deaths are affecting the US

Talk about how the company fits into the problem

Relate the solution to the stakeholders

Sell the tech + provide examples that show feasibility, reasonability, and user value

State the ask — how much money is needed

Summarize the user value and reframe the pitch — not selling a product and the tech needing them, but them needing the tech to get what they want