Best Use of RFID to Enhance a Product or Service:Kuehne+Nagel, for providing active and real-time temperature monitoring of temperature-sensitive pharmaceutical and health-care products in transit during intercontinental transportation.

Most Innovative Use of RFID:The NASA Marshall Space Flight Center, for its use of a passive RFID temperature sensor inside a urine processing unit, enabling it to recover the most amount of water possible.

Best NFC Deployment:Skoubee, for its use of Near Field Communication (NFC)-enabled pet tags to allow owners to find lost pets, socialize with other pet owners through the Skoubee platform and manage all pet medical information.

Best New Product:Zebra Technologies, for its athlete-tracking solution that provides coaches, teams, media and leagues with unprecedented performance and playing statistics.