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Coca-Cola Is Banking on a Thirsty World

Forty years since the "I'd like to buy the world a Coke" commercial debuted, investors are eyeing Coca-Cola's progress in their less-altruistic goal of getting the world to buy the fizzy drink, Spencer Jakab reports on Markets Hub.

By

Spencer Jakab

February 7, 2012

Last year marked the 40th anniversary of the iconic, "I'd like to buy the world a Coke" commercial. On Tuesday, investors will hear about management's progress in their less-altruistic goal of getting the world to buy a Coke. Analysts expect Coca-Cola Co. to show fourth-quarter sales rose almost 5% year-over-year, to nearly $11 billion. This is further progress in its campaign, known as 2020 Vision, to reach unit sales double the current daily rate of 1.7 billion beverages, or 89 servings for everyone on the planet each year.