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Video Transcript

I think
there has been a quantum change from this notion that fuel efficiency means
econo-boxes, underpowered small cars. And I think that now, the sexiness of the
Toyota Prius, suddenly energy efficiency has become high end—not high end in
price, but high tech, let's say. So put it this way. You know, fuel
efficiency is now high tech, it's sexy, and I think that's why
it's selling.