Warner Bros. Records relaunched its online vinyl record store Because Sound Matters this week in advance of Record Store Day’s Black Friday celebration. The completely revamped site aims to provide consumers an improved shopping experience that is easier to navigate, more fun to browse, and optimized for mobile phones.

To celebrate the re-launch, Because Sound Matters is hosting a store-wide sale with everything available for 15% off for Black Friday weekend (Nov. 29 – Dec. 1) with an additional 10% off discount code to email subscribers. Beginning Dec. 2, Cyber Monday, the site kicks off 12 days of flash sales with Neil Young’s Harvest, and other select titles available for 30% off.