PETER NIKASHIN: «We are extremely proud of our OMNY product»

Peter Nikashin, marketing manager of Play’n GO, speaks in this exclusive interview to Gamblers Post about firm’s progress in Latin America, most successful products and development strategy.

– What makes Play’n GO such a special software provider?

– Our products offer a great depth of genres and game types, giving operators a varied portfolio that suits any player’s’ needs. We try to prolong average game time and drive retention. We realise how important it is to keep moving forward in this market, as we have showed with our achievements in the last year. As a result, we have put a lot of effort into being able to deliver these products as effectively as we can, whatever the channel. Our OMNY product, which allows seamless transition between retail and online, not only for the operator but the player as well, is proving to be particular valuable. We were very proud to be nominated for seven awards in the Women in Gaming Awards, as well as seven awards for this year’s EGR B2B Awards. This is testament to the hard work everyone on our team has put into Play’n GO in the last year.

– What are your latest releases and which are you most proud of?

– We are extremely proud of our OMNY product, which launched at ICE Totally Gaming in February and we expect it to work very successfully for operators. This allows players to transfer game progress, including jackpots and free spins from a land-based casino to an online session at the click of a button and will take omnichannel to the next level. Our Sweet Alchemy and House of Doom slot games both launched in March, and our Baker’s Treat slot game launched in April. We expect all three to be well received by operators and players.

– We know that your headquarters are in Sweden. In which countries do you have offices?

– We opened our first London office last year and this adds to our offices in Sweden, Malta and Hungary. The new one in Malta is particularly impressive, as anyone who has visited will tell you. But not only that, it is a statement if intent and lets you know what direction we are headed in as a company.

– Play’n GO has 100 games available to land-based Latin American operators. How would you describe the progress of your push into Latin America?

– We are well set to launch in Latin America, and we showed our intentions there by showcasing OMNY at Fadja in Bogota in April. Colombia could be a very important market for us and we are looking at the region as a whole. Brazil could also be a lucrative as and when it becomes fully regulated. It is an exciting prospect right now.

– What other developments can we expect from Play’n GO in the near future?

– We are always trying to innovate with our product releases and we will continue to attempt to offer products and services that can provide perfect solutions for our partners with all of our future releases. You can also expect some killer new games during 2018!