The Big Pressure and Big Business of the Big Game

This Sunday, the Denver Broncos face the Seattle Seahawks in the first-ever outdoor, cold-weather Super Bowl. Today on River to River, how did the football biz get so big? And, what is it like to play or be a referee in a high profile game?

Former NFL players (and former Hawkeyes) Nate Kaeding and Sean Considine sit down with host Ben Kieffer for the discussion. Also joining the show are Scott Helverson, an NFL Back Judge for 11 years who officiated in two Superbowls, Russel Laczniak, Professor and Chair of Marketing at Iowa State University and the John and Connie Stafford Faculty Fellow and Dan Matheson, a Lecturer with the Recreation and Sports Business Program at University of Iowa.