Becker, who previously chaired Edelman Latin America and Canada, is charged with leading the new partnership strategy and overseeing sports and entertainment firm Matter.

VanderMolen — who led Edelman's Asia-Pacific presence for several years — will continue to oversee Edelman's eight global practices, along with sister firm Zeno and key intellectual property assets such as the Trust Barometer.

“Clients are now looking to us to bring the big idea to the table and there are times we need outside help to execute them,” said Edelman. “Establishing new partnerships with local agencies in the advertising, experiential and production fields in key markets is one of the pillars of our strategy."