is Baby Einstein a rip-off?

As the educational baby business grows into a $20 billion-a-year industry, some child advocacy groups warn parents to rethink the products and the messages behind the campaigns that targeted infants and toddlers. The American Academy of Pediatrics, which advocates no television for any child under two and suggests limits for older children notes that "there is no current evidence to prove these videos help infants and toddlers in an intellectual or developmental way."