Digital

Fashion

Ecosystem

The Fashion and Lifestyle Blockchain

The LUKSOBlockchain

Step into the future

LUKSO is an open blockchain ecosystem specifically created for the fashion and lifestyle industry, providing a decentralized innovation and trust infrastructure for fashion brands, start-ups and customers. It offers the foundation for new forms of automated economic interactions and sustainable ownership management.

The LUKSO architecture encourages its users to design and deploy an infinite number of innovative features for the modern fashion system: it opens up digital wardrobes and sharing economies, secures IP rights and authenticity, enables omnichannel communications and novel ways of funding collections.

Fashion Forward:The Tech Foundation

LUKSO’s network supports the fashion community in driving innovation around the production and ownership of their products. Using the design benefits of Blockchain technology, we kick-start a dynamic, secure, and sustainable platform – for realizing today’s ideas and for spurring those yet to come.

LUKSO Blockchain

On top of the LUKSO Blockchain anybody can build and run interoperable applications. Its design principles allow for trustless and transparent transactions, which can drive new models of cooperation, coordination, and collaboration among fashion stakeholders. The LUKSO blockchain is based on the Ethereum Virtual Machine (EVM) and can make full use of the first and most advanced smart contracting technology in the Blockchain space.

LYX

LYX is the name of LUKSO blockchain’s native cryptocurrency, which is necessary to secure the decentralized infrastructure. LYX is requried for transaction, to move LYX itself and to create and execute smart contracts. LYX coins are the security of LUKSO’s transparent token economy to make sure that users can trust each other unconditionally.

New forms ofCustomer Interaction

LUKSO’s tech foundation allows for multi-sided and dynamic interactions among and between all stakeholders in the fashion ecosystem. It affords brands, customers, product owners, platforms, and influencers mutual access, addressability and engagement. By opening up these new channels, touchpoints between actors can be expanded – from the singular moment of product transaction to lasting relationships of continuous interaction.

Custom Tokens

On top of the LUKSO Blockchain architecture, fashion enterprises can set up their own custom tokens. Tailored to the specific intentions and initiatives of the individual companies, these tokens can represent any imaginable fungible asset. For example, they can be used to issue loyalty points and certificates, or to grant rewards and special accesses. Through their exclusivity and branding, custom tokens open up a new category of brand management, development, and membership.

With digital twins are all fashion items made uniquely identifiable through sewn-in chips, assignable through smart contracts, and digitally visible through user interfaces. These digital twins create unprecedented representation that instantly allow the brands and owners of a product to uncover its unique history and to curate its further story. Each product can now speak to its owner directly and with more depth than brands can achieve when they address their customers on social media. Knowing about the narrative around a product can increase its value on all fronts.

By representing purely digital fashion items on the LUKSO blockchain, we create digital collectibles that can be worn using AR camera mapping and virtual spaces.These virtual items introduce an entirely new form of digital collectibles.Pure digital fashion items, are own-able, transferable and trade-able. Due to their proof-able ownership and scarcity, they become valuable collectibles.

The assignment and traceability of digital ownership makes large-scale sharing economies for luxury goods possible on the LUKSO platform. Post-ownership models in the fashion and design industry can now give temporary access to exclusive, collectible, and custom-fit items. Users can rent their desired objects for specific occasions both from private owners and from professional agencies.

As its architecture allows for customised brand tokens, the LUKSO blockchain simultaneously introduces an alternative source of funding to the fashion industry. By means of Initial Coin Offerings, brands of all sizes and individual designers can advertise their collections to crowds of investors, which can in turn allocate their funds accurately to whatever project they wish to support. Throughout this process, all participants are protected by the security of smart contracts, which are flexible in the way they can be programmed, yet binding and immutable.

Peer-to-peer markets enable the owners of fashion products to transact directly with each other. Without a centralized platform, users can sell, exchange, or lease their items to other participants. In this process, the LUKSO blockchain makes it possible for all parties to trust each other: users can prove that they are the rightful owners of a product through their digital ownership, while programmable smart contracts makes sure that the conditions for the transactions are executed in the way that was agreed upon. Through the clear identification and authentication of items, LUKSO creates secondary fashion economies that provide safe access to unique and rare pieces.

The digital ownership of their items on the LUKSO network now enables fashion customers to create their personal digital wardrobes. This allows them to digitally manage and enjoy their collections. After their wardrobes have transcended from the physical to the digital, they can also be accessed and possessed in virtual realities: fashion owners may wear their items in VR spaces, rightfully presenting them as their own.

Fashion brands have realised that they must move away from focusing on transactions and instead strive to fully engage their customers. LUKSO helps to build more direct and deeper relationships between brands and customers that transcend the singular moment of sale. Through their permanent virtual link, designers and consumers can become continuous collaborators. For companies, immediate customer insights support the early recognition of demands and speed to market. Direct links allow for targeted communications and a careful curation also after the sale. Consumers are empowered to play an active role in the development processes of collections. They can express themselves better through their customised items and enjoy a more immersive brand experience.

Through the LUKSO blockchain, brands may now reward their customers for their loyalty with brand tokens, status badges, or exclusive privileges. Brands now have direct access to all owners of a specific collection, which they could invite to a special event. Digitization and online platforms have increasingly eroded brick-and-mortar retail and face-to-face interactions in the fashion industry. Gamification initiatives can re-introduce the social and personal aspects in the relationship between a brand and its customers. With the digital ownership of a product also comes the ownership of the privileges that are attached to it, which adds to its unique value.

LUKSO’s decentralized and immutable record provides brands and designers with a permanent evidence of their creatorship. Consequently, design patents, content rights, and intellectual property rights can be claimed and enforced reliably, which makes it easier for brands to combat counterfeit products. At the same time, this also makes the allocation of royalty payments much more effective and can give credit to those involved in the design and production process of a fashion item.

By representing purely digital fashion items on the LUKSO blockchain, we create digital collectibles that can be worn using AR camera mapping and virtual spaces.These virtual items introduce an entirely new form of digital collectibles.Pure digital fashion items, are own-able, transferable and trade-able. Due to their proof-able ownership and scarcity, they become valuable collectibles.

03

Fashion-funder

As its architecture allows for customised brand tokens, the LUKSO blockchain simultaneously introduces an alternative source of funding to the fashion industry. By means of Initial Coin Offerings, brands of all sizes and individual designers can advertise their collections to crowds of investors, which can in turn allocate their funds accurately to whatever project they wish to support. Throughout this process, all participants are protected by the security of smart contracts, which are flexible in the way they can be programmed, yet binding and immutable.

Peer-to-peer markets enable the owners of fashion products to transact directly with each other. Without a centralized platform, users can sell, exchange, or lease their items to other participants. In this process, the LUKSO blockchain makes it possible for all parties to trust each other: users can prove that they are the rightful owners of a product through their digital ownership, while programmable smart contracts makes sure that the conditions for the transactions are executed in the way that was agreed upon. Through the clear identification and authentication of items, LUKSO creates secondary fashion economies that provide safe access to unique and rare pieces.

06

Rental Services

The assignment and traceability of digital ownership makes large-scale sharing economies for luxury goods possible on the LUKSO platform. Post-ownership models in the fashion and design industry can now give temporary access to exclusive, collectible, and custom-fit items. Users can rent their desired objects for specific occasions both from private owners and from professional agencies.

07

The Future Of Customer Relationship

Fashion brands have realised that they must move away from focusing on transactions and instead strive to fully engage their customers. LUKSO helps to build more direct and deeper relationships between brands and customers that transcend the singular moment of sale. Through their permanent virtual link, designers and consumers can become continuous collaborators. For companies, immediate customer insights support the early recognition of demands and speed to market. Direct links allow for targeted communications and a careful curation also after the sale. Consumers are empowered to play an active role in the development processes of collections. They can express themselves better through their customised items and enjoy a more immersive brand experience.

08

Gamification

Through the LUKSO blockchain, brands may now reward their customers for their loyalty with brand tokens, status badges, or exclusive privileges. Brands now have direct access to all owners of a specific collection, which they could invite to a special event. Digitization and online platforms have increasingly eroded brick-and-mortar retail and face-to-face interactions in the fashion industry. Gamification initiatives can re-introduce the social and personal aspects in the relationship between a brand and its customers. With the digital ownership of a product also comes the ownership of the privileges that are attached to it, which adds to its unique value.

09

Digital Wallet – Digital Closet

The digital ownership of their items on the LUKSO network now enables fashion customers to create their personal digital wardrobes. This allows them to digitally manage and enjoy their collections. After their wardrobes have transcended from the physical to the digital, they can also be accessed and possessed in virtual realities: fashion owners may wear their items in VR spaces, rightfully presenting them as their own.

10

IP Rights Management

LUKSO’s decentralized and immutable record provides brands and designers with a permanent evidence of their creatorship. Consequently, design patents, content rights, and intellectual property rights can be claimed and enforced reliably, which makes it easier for brands to combat counterfeit products. At the same time, this also makes the allocation of royalty payments much more effective and can give credit to those involved in the design and production process of a fashion item.

Team

The progressing convergence of fashion and technology is carefully mirrored by the composition of LUKSO’s team

Marjorie Hernández

Founder and CEO

Marjorie is a Berlin-based entrepreneur with a background in architecture and design. Marjorie has worked for the last 9 years as an innovation and strategy expert. In 2016 she joined EY to build an in-house Innovation Lab. In 2018 she became the founder and CEO of the LUKSO project. She leads the concept, design and development of LUKSO.

Fabian Vogelsteller

Founder and CTO

Fabian is a thought leader of the Blockchain world. He joined the Ethereum Foundation in 2015 and built some of the most important tools that contributed to the success of the decentralized ecosystem. In 2015, Fabian proposed the ERC-20 Token standard that inaugurated the Token economy as we know it today. He leads the technological development at LUKSO.

Silke Bolms

Co-founder andCommunications

Silke is the co-owner and CEO of the communications and events agency Silk Relations (founded in 2005). She has 15 years of extensive international experience in PR, brand building, marketing and social media for international fashion, lifestyle and beauty brands.

Sarah-JaneGodman-Boritzki

Co-founder andBusiness Development

Sarah-Jane has extensive experience in the fashion, lifestyle and luxury goods industries, and has worked with a diverse portfolio of both established market leaders as well as next generation emerging talent.

Steffen Sieler

Cryptoeconomics Researcher

Leonard Schellenberg

Blockchain Developer

Arve Knudsen

Software Engineer

Antonia Anastasiadi

Designer

Christian Meister

Communications

Advisory Board

Uniting industry leaders from the forefronts of both spheres, we foster interdisciplinary innovation at their intersections. Together, we facilitate the technological foundation that allows our participants to move fashion forward.

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