The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point...

How do you get attention in a crowded room full of loud conversation? One technique is to stand up and tap a wine glass with a utensil. This has become a proven method for obtaining the attention of a room...

It’s far too easy to say that B2B technology is dull. That’s just an excuse when the central responsibility of the creative marketer is to convert the uninteresting into something interesting. Too often we fall into the trap of describing...

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but...

Every marketer wants to go “viral” – the enduring mission to be the next Old Spice, the next Dollar Shave Club, or Oreo. Oreo in particular, is especially compelling because it segues to disruptive thinking, lawyers and the notion of...

If reading too much can suppress creative thinking, then so too can habit. Sure, Aristotle said excellence is not an act, but a habit, but how easy is it for marketers to fall into a pattern? The same old pattern....

Who would have known a candy bar could make such headlines? After all, when was the last time chocolate earned this level of media? I’d suggest I was chocolate covered grasshoppers – and that was a PR stunt too. Before...

There’s an old saying that half of all advertising budgets are wasted but marketers never know which half. That phrase was coined long before the rich analytics the web provides — and that might lead us to believe we could figure out which half...

About Sword and the Script Media, LLC

Based in Atlanta, Georgia, Sword and the Script Media, LLC is veteran-owned public relations agency immersed in the business-to-business (B2B) marketplace. We focus on building consistent, sustainable, repeatable, and process-driven programs for PR, content marketing and social media. A defining difference comes down to our approach – that marketing ought to have utility. This is because marketing that helps, sells better than marketing that hypes.