The clip charts a crucial moment: as Alan is tasked by the local police force, headed up by Anna Maxwell Martin, as liaison between them and rogue local radio DJ Pat Farrell.

In this sequence we can observe that Alan looks trim with fine glossy hair, though his troublesome skin – particularly very aggressive athlete's foot – is alluded to in a brief check on his suitability for the role. We can also get a prolonged impression of the handheld camerawork apparently in use on the film.

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Alan Partridge: Alpha Papa opens in the UK on 7 August. Has this clip whetted your appetite further? And has anyone got evidence of whether or not Alan has fired a gun at a cat?