PMA 2010 Report

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PMA 2010 Report

Wednesday 15th, June 2011

Posted by: Ilse Jurrien

New Panasonic DMC-GF3 system camera announced. The Panasonic Lumix DMC-GF3 stylish round-form design adopting aluminium dispels impression for conventional big, heavy and colourless digital SLR camera. Even though pursuing the ultimate compactness, Panasonic did not compromise in the equipment of camera such as built-in flash. With an adoption of new mount, the Panasonic Lumix DMC-GF3 camera achieves dramatic downsizing compared with the predecessor Panasonic Lumix DMC-GF2. It breaks the record of being the world's smallest and lightest interchangeable lens system camera again. The Panasonic Lumix DMC-GF3 boasts sleekly refined profile with a variety of stylish colors - black, red, pink, brown and white.

Panasonic introduces the new Lumix DMC-TS2, a successor to the first rugged digital camera designed for active outdoor use, the Lumix DMC-TS1. Featuring High Definition video recording capability, in the AVCHD Lite format, the new 14.1-megapixel Lumix TS2 further strengthens its toughness when compared to its predecessor and is waterproof to 33 feet (10m), shockproof to 10 feet (2m), freezeproof to 14° F (-10° C) and dustproof. With its enhanced toughness, The Panasonic Lumix TS2 features an airtight body protected against water immersion, dust and sand. The new model is waterproof to a depth of 33 feet and dustproof, which can be attributed to its rubber padding and reinforced glass and carbon inside the camera.

Panasonic announces the Lumix DMC-ZR3, a new fully featured digital camera complete with AVCHD Lite High Defintion (HD) video recording capabilities, a 25mm ultra-wide-angle Leica lens and a powerful 8x optical zoom - giving consumers a wide-range of shooting options, yet in a slim body that is small enough to fit in a pocket or small purse. New to the ZR-Series this year, Panasonic also introduces Intelligent Zoom, which extends the Lumix ZR3’s zoom to an impressive 10x. The Panasonic DMC-ZR3’s incredible 8x optical zoom is not found on many conventional point-and-shoot cameras, especially ones that are approximately 1-inch thick. With a powerful zoom, users will be thrilled with the close-up shots they are able to take.

Panasonic introduces the Lumix DMC-ZS7, the newest member of the super zoom ZS-Series digital cameras. Complete with its hallmark 25mm ultra-wide-angle Leica lens and a powerful 12x optical zoom (operable in video recording mode), this 12.1-megapixel powerhouse performer, also includes a new built-in GPS feature that embeds photos and videos with the latitude and longitude location details, a useful feature when using an online photo-sharing website. The Panasonic Lumix ZS7 is also the world’s smallest photo/video hybrid superzoom digital camera, which can also record High Definition (HD) video using the recording capability in AVCHD Lite, which includes a dedicated video record button and new to the ZS-Series is a manual shooting mode.

Panasonic introduces the new 14 megapixel Lumix DMC-FX66 to the slim and stylish FX series. The Panasonic image processing technology “Intelligent Resolution” is incorporated in the Venus Engine VI for FX66. By detecting the signals whether they are at edges of the subjects, they compose detailed texture or just a soft gradation first and give appropriate enhancement to the edges and textured areas respectively. Unlike the uniform enhancement of sharpness, it is possible to perform the optimum signal processing to give a whole image outstandingly natural clearness with fine details. This technology is integrated in iA mode making it possible to offer best automatic setting according to the scene.

Panasonic introduces the Lumix DMC-ZX3 camera featuring powerful zoom with a remarkably slim and compact body. Newly added is an AVCHD Lite movie recording function to make the versatile camera even truly “hybrid”. The new image processing technology “Intelligent Resolution” is incorporated in the Venus Engine HD II for ZX3. By detecting the signals whether they are at edges of the subjects, they compose detailed texture or just a soft gradation first and give appropriate enhancement to the edges and textured areas respectively. Unlike the uniform enhancement of sharpness, it is possible to perform the optimum signal processing to give a whole image outstandingly natural clearness with fine detail.

Panasonic introduces the new Lumix DMC-FT2, successor to the Lumix’s first camera geared for active outdoor use DMC-FT1. Featuring the AVCHD Lite HD movie recording capability, the new 14.1-megapixel Panasonic Lumix FT2 further strengthen its toughness to be waterproof to 10m, shockproof to 2m, freezeproof to -10 degrees C and dustproof. The camera is also empowered internally by the newly developed Venus Engine HD II integrating "Intelligent Resolution" technology. The new image processing technology "Intelligent Resolution" is incorporated in the Venus Engine HD II for DMC-FT2.

Panasonic introduces the Lumix DMC-TZ10 as the newest member of its TZ series that has won worldwide popularity. With the AVCHD Lite HD movie recording capability, 25mm ultra-wide-angle and powerful 12x optical zoom lens is packed into the compact body to cover virtually any shooting situations. This 12.1-megapixel powerhouse performer Panasonic TZ10 further advanced to comprehend attractive features including Intelligent Resolution technology as well as the built-in GPS unit and manual exposure. An abundant of functions for both photo and movie recording are organized in the well-considered operational command including an independent movie recording button achieving smooth, easy operation in both recording modes.

The PMA show, or Photo Marketing Association, continues its yearly tradition of maintaining a network of photo imaging as well as the experience and know-how of the industry. The PMA represents 20,000 members from over 100 countries, who are all active within the imaging industry. As a reflection of the changes in the market, the PMA organization has also changed and has become more diverse. Nowadays, the member group consists of representatives coming from photo retail, manufacturers, commercial photo labs, professional sports and news photography, in addition to small album print suppliers and photo processing centers. The PMA 2012 Trade show focuses on an industry which is heavily affected by the unstable situation of the global financial economy. However, whether the latter will also stand in the way of the innovation and product introductions, remains to be revealed by the PMA International Convention & Trade Show in Anaheim Convention Center (California, US).