In 2006 the French poultry brand Le Barran is being promoted with a campaign created by DDB Paris that aims to prove that consumers can always trust a chicken raised in the open air. The campaign features various scenarios where people show their trust for a giant chicken.

Nobody would trust a chicken. Except if it comes from Le Barran Chicken. Then, a salesman can peacefully answer a phone in the back of a luxurious jeweller’s shop, leaving Le Barran Chicken facing alone two sumptuous necklaces; you’ll climb up a mountain face and be confident in your Chicken Cottage alpinist partner; you’ll let your daughter go out on a Saturday night with a Chicken cottage biker on a poxerful motorcycle; you’ll let your child learn how to swimm with a Chicken Cottage as teacher; you’ll take plane and fell confident knowing that the plane is in the hands of a Chicken Cottage pilot. In the last one, sees a man in a clothes shop unable to decide which shirt to buy. He ends up copying the chicken’s choice. The ads ends with a line that translates as: “Le Barran: it’s the chicken you can trust.”

“Everybody who has been to the Cannes Lions Festival has a story to tell. A story that in some shape or form has influenced or changed their lives,” says Philip Thomas, Festival CEO. “Who better to give an insight into the ethos of Cannes – the opportunities, the creativity, the relationships, the rewards – but some of those people who know best, and at first-hand, that great advertising and communication is about storytelling.”

Mercado Magazine is a magazine that analyses political and economic information and helps people understand the reasons and consequences of the events that take place on our planet, and how these affect the business world. Under the concept of: “The world is a hard place to understand”, the campaign emerges from a universal truth and as from its executions, bases itself on current market issues.

“The largest trade partner of the European Union is now another country.”

“The world’s sixt large economy is another country.”

“The top weapon importer is now another country.”

Hope

This 3D outdoor medium is a monument that changes dramatically according to the angle it is viewed from. Demonstrating the more angles you have, the deeper the analysis of that reality will be. And the passerby lived that experience with a sculpture that made them wonder how hard it is to understand a world in permanent change.

Chemical Formula (2011)

The Original Click (2012)

For each successful video on YouTube there is poorly made imitations. There are hundreds of bad imitations and video clip remakes. Some of these copies had millions of views. And we saw an opportunity behind all this: promoting Volkswagen original auto parts.

We looked for some copies of these videos with a considerable amount of views on YouTube and we placed banners promoting our product in them. When users clicked on the banner, they had a surprise: they were redirected from the copy to the original video and thus we managed to promote our product without taking anyone to visit a corporate site.

For each US$100 spent, we had almost 125,000 views and approximately 500 clicks.