More and more companies see influencer marketing as an important tool to reach their target groups. Our founder John, as an influencer marketing expert, was recently interviewed by EtailTrends magazine. John explained what influencer marketing can do for retail companies. As an example he explained...

While the term ‘invisible app’ was already coined by Matthew Panzarino in 2014, 2016 will be the year in which we’ll finally ‘see’ more of them.
Think of apps that you won’t have to open in order to use them. Apps that talk to you, like...