Let's Move for the greatest social campaign in fitness

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Technogym’s social campaign to reduce obesity & sedentary lifestyle is back for the fifth year in a row! Activate your facility and participate in the greatest social campaign in the fitness industry to fight obesity and sedentariness.Technogym announces the 2018 edition of the global ‘Let’s Move for a Better World’ campaign. The campaign will take place for the fifth year running, with the goal of promoting wellness & a healthy lifestyle.
From 12th-31st March 2018, gym members in all kinds of facility, from fitness clubs to hotels all around the world will join forces to donate their movement and promote wellness and healthy lifestyles in their local community and beyond.

The more active the gym members are, the bigger the donation will be to the communities.

The powerful social campaign in the fitness industry

Participants’ MOVEs – Technogym’s unit for measuring movement – will be logged through Technogym’s mywellness cloud, the industry’s first cloud-based open platform.

The new 2018 edition of the campaign allows operators to win and donate a piece of Technogym equipment to an association of their choice, thanks to the awarding system which enables every facility to win by reaching predefined targets of movement performed.
Alongside the social opportunity, ‘Let’s Move for a Better World’ is also a very efficient tool for clubs to increase business. The campaign has been proven to attract new members thanks to the initiative’s communication campaign through web and social media, and the viral effect created by members sharing their training sessions online.

Let’s Move for a Better World’ is a unique and powerful tool. A tool to build member loyalty, motivation and footfall through its engaging mechanic. By placing the spotlight on the club’s local community, it creates a positive team spirit that brings people together towards a common objective. The 2017 edition saw great improvements for participating facilities. In fact a survey with participating operators showed that:

Visits increased by an average 23%

New memberships increased by 13%

Over three quarters of participants saw an increase in the engagement and motivation of existing members

The reason why

This social campaign Let's move embodies Technogym’s mission to improve wellness on a global scale. Technogym recognises that the education of the younger generation is a crucial starting point for achieving this goal, and building a more sustainable society based on personal health.
Technogym has grand ambitions for ‘Let’s Move for a Better World’ 2018, following the success of the 2017 edition, which boasted impressive figures and quadrupled 2014 results: 142,000 participants in 26 countries completed more than 482 million MOVEs in 782 clubs, burning a total of 201 million calories and losing a staggering 64,000 lbs/28,800 kg.

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