SEMA 2004: Land Rover LR3 Now Offers Exclusive Vehicle Kit
Items

LAS VEGAS, Nov. 2, 2004 -- Today, the already admired 2005
LR3 gets even better as an all-new line of specialized vehicle
kit is launched. On display at the 2004 Specialty Equipment
Manufacturers Association (SEMA) annual trade show, a highly
accessorized LR3 showcases a range of products available for
owners to customize their LR3 vehicles.

The accessory program for LR3 follows the tradition of other
Land Rover vehicles, offering customers a range of purposeful
and rugged items to outfit their SUV. Each item is specially
designed and tested to Land Rover's exacting quality standards,
ensuring proper performance and durability.

"Consumers interested in LR3 appreciate its innovative
design and recognize it as a true Land Rover from the inside
out," commented Sally Eastwood, vice president Marketing, Land
Rover North America. "This exclusive line of vehicle kit will
boost LR3's appeal, allowing consumers to personalize their
vehicle to their individual tastes."

An entirely new range of Vehicle Kit accessories have been
specially designed and engineered for LR3. The selection
includes soft-touch polyurethane front protection bars, modular
steel brush bars, an expedition roof rack and WARN(R) winch.
Other new items include a wood trim kit for the fascia, a
slide-out floor for the loadspace, a DVD-player and a fitted
screened tent.

Land Rover expects to have full availability of these Kit
accessories by launch in November.

All Land Rover accessories are available at 164 U.S. Land
Rover retailers. When purchased with a new vehicle, kit items
are covered under the same warranty.

Land Rover North America is part of Aston Martin Jaguar Land
Rover with headquarters in Irvine, California. Land Rover
established operations in the U.S. in 1986, and now imports and
distributes Range Rover, LR3 and Freelander vehicles
manufactured by Land Rover in Solihull, England. Land Rover's
worldwide operations are wholly owned by Ford Motor Company,
Dearborn, Michigan. For information about the Land Rover
retailer nearest you, call 800-FIND-4WD or log on to
http://www.landroverusa.com/.

Vehicle specifications and features are subject to change.
For the latest Land Rover pricing and product information,
contact Land Rover North America Corporate Communications at
(949) 341-5800. Land Rover-related press releases and
electronic photos of the company's products are available
on-line in the Land Rover section of Ford Motor Company's news
media website (http://www.media.landrover.com/).