The outlook for the student housing sector is bright in the New Year as college and university enrollment across the country continues to rise. When searching for a place to call their home away from home, most student residents look for a community with walkability to campus and retail, high-quality amenities, social areas for studying and spending time with friends, as well as green space for outdoor activities. While your property may offer all of these great features, if you’re not marketing it properly, it’s likely you’ll be facing empty beds in 2016.

To effectively reach prospective residents and engage the ones you currently have, you need to focus your efforts on the channels today’s students utilize most and get creative with your content and offerings. At Campus Apartments, here’s some of what we’re seeing as the top trends in 2016.