Public Education Program (PEP)

The IBA Public Education Program offers unparalleled exposure to virtually every Hoosier, with more than 4 million listeners and viewers in a typical campaign.

The Indiana Broadcasters Association Public Education Program helps government agencies and non-profit organizations deliver their important public interest messages effectively and affordably to listeners and viewers of Indiana’s radio and TV stations.

There are four active PEP partners – The Indiana National Guard, Indiana Utility Regulatory Commission (IURC), the Indiana Housing and Community Development Authority (IHCDA), and the Indiana Drug Enforcement Association (IDEA).

These partners need to be invoiced separately. If your station(s) is only providing one invoice for all, which is not recommended, please make sure that spot titles are included on each line so that we can differentiate between the two partners while reconciling invoices.

Thank you, in advance, for your help.

Please enter ALL of your station call letters to access each download. You will be taken to an external page to download the file.

In an effort to be courteous of your staff’s time and resources, and as a way to save your stations on postage expenses, the IBA is asking all stations to submit invoices electronically using one of these five Electronic Data Interface (EDI) providers:

TVInvoices.com
IBA ID: TV14685 or 9914685

RadioInvoices.com
IBA ID: RI14229 or 9914229

SpotData.com
IBA ID: 2098

Marketron.com
IBA ID: 162215

EmediaTrade.com
IBA ID: EMT 12722

Sending invoices via EDI providers means your stations no longer need to send paper or emailed invoices. If you are not able to use one of these services, please email PDFs of your invoices to [email protected]. If you have any questions or concerns, email Sam Klemet at [email protected].

Each PEP campaign needs to be invoiced separately.

TV spots should air at least 10 times each on every station, Monday through Sunday from 6A-12A. Radio spots should air 20 times each on every station, Monday through Sunday from 6A-12A.

As noted above, each spot has a specific ISCI code. Please use them when coding for invoices.

Your station’s support of PEP makes it possible for the IBA to provide a wealth of services to members including the Cardinal Community Service Awards, IBA Legal Hotlines, P1 Sales Training, and helping to support the Indiana Broadcasters Conference.

How does the Public Education Program work?

The Indiana Broadcasters Association, and similar groups of broadcasters in every U.S. state, offer a cooperative program that delivers outstanding reach. IBA member Radio and Television stations donate air-time to the Indiana Broadcasters Association for use on PEP projects. IBA, in turn, makes those spots available to non-profit organizations and government agencies that need to educate the public. Every dollar invested in the PEP program delivers at least four times the value of traditional spot purchases. The result is unprecedented exposure for PEP sponsors.

Who will see or hear PEP messages?

Virtually everyone who watches television or listens to the radio in the state of Indiana will hear IBA PEP announcements.

When will your message air?

Each station commits to airing PEP messages in “best times available” basis, considering each station’s current inventory. Each PEP sponsor will receive at least 3,600 thirty-second announcements each month.

How will you know that a message aired?

Participating stations enter the spots in their logging and traffic systems and then generate an affidavit of airtime report. This report indicates the number and value of the announcements aired. As with any advertiser, proof of the station participation and the value of the airtime is reported.

Why do stations participate?

PEP funding enables the Indiana Broadcasters Association to provide services that strengthen the broadcast industry and help stations operate in the public interest. PEP revenue helps to subsidize professional education, provide scholarships for college students, operate regulatory compliance programs and fund other initiatives that serve the industry, the community and the state.

IBA’s Public Education Program is administered by
James Reed[email protected]
Telephone: (502) 216-8537