Greece’s New Startup Culture: Technology And Seagrass Sunglasses

Greek student Stavros Tsompanidis was walking on a beach when he saw a business idea in the piles of dried-up seagrass. He decided to recycle it to make iPhone cases, sunglasses and gift boxes. Four years on, his startup, PHEE, sells its products across Greece and abroad. He represents a change in mind-set among young Greeks who are turning to entrepreneurship as a result of the crisis.

“If we don’t act, in the next five years we’ll be saying the same things: that Greece isn’t going well, that there are no jobs... that we have a new program by the International Monetary Fund and European Union to support us,” the 25-year-old said.

Greek startups are mushrooming in a financial crisis that started in 2008. The economy is only just recovering. It shrank by a quarter and cut off traditional routes to employment – jobs in government and family businesses.

“Startups” were virtually unheard of a decade ago but they are now creating jobs and offering some hope that Greece can reverse an exodus of its highly skilled youth.

Greece has no official startups register but several private databases show they number between around 600 and 1,100. The earliest count of startups, made in 2010 by nonprofit advisory Endeavor Greece, stood at just 16. AngelList, an online database, puts the current number at 600 while audit firm Grant Thornton found 1,127 in a 2017 report. Greek venture capital firm Marathon VC, established only last year, counts about 1,000 tech startups in its database. Venture capital in the sector is growing.

A European Investment Fund (EIF) initiative, supported by private investors, is expected to pump about 400 million euros ($479.48 million) into Greek startups and other small businesses over the next five years.

In 2008, when George Tziralis, a partner at Marathon VC, launched a networking event for startups, about 12 people turned up. Now, between 200 and 300 people attend each month and three to five new startups are presented. “Ten years ago there was almost nothing,” Tziralis said. “Today we’re seeing something much more mature which we believe to be the tip of the iceberg.”

Marathon VC has made five investments so far, has three more in the pipeline and Tziralis believes it can allocate its entire 32-million-euro fund in under a year.

Tourism and shipping, Greece’s two main industries, are driving a tentative economic recovery. The structure of the economy could change if the number of startups continues to grow, economists say.

During the crisis thousands of firms shut and unemployment peaked at 27.9 percent, with six in 10 young job-seekers out of work. About 223,000 Greeks aged 25-39 emigrated to richer countries in 2008-13, central bank data shows.

The austerity that was a condition of repeated international financial bailouts deepened the depression. Those who stayed in Greece had to innovate to survive. “The crisis created necessity entrepreneurship,” said Panagiotis Zamanis, vice chairman of the Hellenic Startups Association.

National Bank says the tech startup sector is showing particular promise even though it only has a total valuation of around 300 million euros. “The Greek ecosystem of tech startups is still in its infancy though it already shows signs of high growth potential,” it said in a report.

Three engineers founded Ex Machina, a software startup offering predictive analytics for weather-sensitive industries in the summer of 2015 when capital controls were imposed. “We wanted to take more risk because we believed that – the way things were – it couldn’t get worse,” said one of the founders, 38-year-old Manolis Nikiforakis. He was speaking in Ex Machina’s Athens office at Greek lender Eurobank’s startup hub EGG, where cubicle walls are covered in business plans and Post-it notes. Ex Machina now has Greece’s biggest gas supplier among its customers and is in talks for funding to expand abroad.

The owners of Ex Machina and other startups say they have succeeded despite the constraints of Greece’s business environment.

Greece ranks 87th out of 137 countries in the World Economic Forum’s Global Competitiveness Index, behind Tajikistan and Ukraine. Taxation, which has climbed as a result of austerity, and crippling bureaucracy are cited among hurdles to business.

It took Ex Machina three months to open a bank account so clients could not pay them. Funding was scarce as Greek investors were used to more traditional sectors such as restaurants and tourism. Ex Machina and PHEE both relied on savings, grants and winning startup competitions at first.

The Greeks behind taxi-hailing app Beat, bought by Germany’s Daimler last year, set up in London because of the more flexible legal framework and lower startup costs. “I tried to see with my accountant how long it would take to open the company in Greece, to open a bank account, and then get the money,” Beat’s founder Nikos Drandakis told the Greek Parliament in March. “We were talking about more than one to two months... We opened the company in England in one day.”

The government is considering introducing tax breaks for startups this summer.

“The economy’s growth depends on how well these businesses fair in the next 10 years,” Eurobank deputy CEO Stavros Ioannou said. “We have to help them.”

The government teamed up in April with the EIF to launch Equifund, the 400-million-euro fund-of-funds aimed at startups and other small companies. About a quarter of the money will be from private investors, the rest will be public funds. The EIF said in an emailed statement it hoped to fight “brain drain, maybe even reversing it into brain gain.” The money should focus on helping startups expand beyond the Greek market, said Costas Andriopoulos, professor of Innovation and Entrepreneurship at London’s Cass Business School.

Workable, a startup whose software aims to make hiring easier, was launched in Athens in 2012. It now has offices in London and Boston and 180 staff, most of whom are in Greece.

It has raised $32 million from investors and counts Porsche, Ryanair and Marks & Spencer among its 6,000 customers. Workable’s Nikos Moraitakis quit a job in Dubai to set up Workable in Athens despite Greece’s problems. “Successful [startups] are often created in recession,” he said.

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