Globalisation and Media

Postmodernists argue the distinction between high and popular culture is weakening

sociologists like Strinati arguing elements of high culture have become integrated into popular culture. For example video games (popular culture) often incorporate classical music, architecture and high art

Globalisation of popular culture help improve the profits of media owners who have helped create what sociologists term global infotainment

Global infotainment are media products designed to entertain and inform