Sega AM3

From Sega Retro

Sega Amusement Machine Research and Development Department #3, (Sega AM R&D Dept. #3) was a division within Sega Enterprises. It was formally established in April 1993, due to an internal reorganization of the arcade development sectionMedia:DCM_JP_20000922_2000-30.pdf[1], and existed primarily to create arcade (or "amusement") games. During its existence, this division was commonly referred to as Sega AM3, being the "third" of several R&D divisions within Sega's Japanese operations. From May 1993 onwards, Hisao Oguchi acted as AM3's general managerMedia:IR EN 2003-05-19.pdf[2]. AM3 existed for most of the 1990s until May 1999 when it became Sega Software R&D Dept. 3Media:DCM_JP_19991119_1999-36.pdf[3].