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Powering People‑Based Marketing Across the Open Web

People first, reaching every digitally addressable adult across every device, screen and household on the open web.

Introducing OpenAudience™

OpenAudience is the people-based marketing platform for the open web. The first of its kind capability to unlock walled garden advertising efficiency and ease across the entirety of the open web has been engineered around three core pillars:

People

240M+

Inventory

2,500

supply partners across
web, mobile app and OTT

Demand

30,000

ADVERTISERS

Scale

4.5 Trillion

data events per day

Quality

#1

Independently
rated in quality

The Open Web vs. Walled Gardens Research Report

In collaboration with The Harris Poll, OpenX conducted a nationwide study to see how consumers view the open web vs. walled gardens. Download the full report to learn insights into how consumers feel about walled garden + open web advertisements, their openness to paywalls, their willingness to have their data used for personalized advertising, and more.