Getting cheesy with Roxy's Gourmet Grilled Cheese

Roxy's Gourmet Grilled Cheese
Home base: Boston
Key players: James DiSabatino, owner and chief cheese griller
First store: Roxy’s food truck; 2009
Units open: 1 store and 2 food trucks
Growth plans: Nothing concrete, but hopes to add more trucks and stores
Back story: While in college, James DiSabatino was touring Europe with a punk band, and in every city the band played, they often found a nice spread of cheeses and bread awaiting. To make things interesting, DiSabatino and ...

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