Counter Burger

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Counter Burger: "Thanks Visual Apex!"

Counter Burger teams up with Visual Apex for their Times Square digital signage rollout.

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Case Study:

The Counter Burger in Times Square was looking for a vertical video wall they could place in their corner windows facing the street in their new Times Square restaurant. The restaurant wanted to showcase their "build-a-burger" concept and draw customers into the restaurant with their unique approach to quality and healthy options. The video wall design layout that best fit their space was 8 Samsung 460UT-2 LEDs stacked four high. The store featured all glass on the corner of the building. Two of the 4X1 video walls were used, one facing out each corner of the store at ground level to the street. Visual Apex contacted an installer partner that not only setup the media players and cabling, they also created custom mounts for this install. Counter Burgerís media company designed content in the appropriate aspect ratio and featured beer being poured into a glass down the screens, and burger components dropping one-by-one to complete burger options available at the restaurant. Since the glass windows were facing the street, building beams made it necessary to remove the glass from the building to install the panels.