The vibe will certainly not be killed at SXSW this year, as Apple has added rapper Kendrick Lamar to its lineup of artists performing at the iTunes Festival. Lamar performed at the iTunes Festival last year as well.

ScHoolboy Q, Isaiah Rashad, Band of Skulls, and Capital Cities have also been added as supporting acts. Soundgarden was added to the lineup yesterday.

Lamar joins scheduled artists like Coldplay, Imagine Dragons, Pitbull, Keith Urban, ZEDD, and Willie Nelson. Tickets will be given out for free through a lottery system to SXSW attendees.

About the author

Alex Heath is a senior writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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