'Net Features : unicorn onceuxhttp://www.websitemagazine.com/content/blogs/posts/archive/tags/unicorn+onceux/default.aspxTags: unicorn onceuxenCommunityServer 2008 SP2 (Build: 31104.93)Unicorn Expands Ad Opportunities for Video Publishershttp://www.websitemagazine.com/content/blogs/posts/archive/2013/01/16/unicorn-expands-ad-opportunities-for-video-publishers.aspxWed, 16 Jan 2013 17:40:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:22880Michael Garrity0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=22880http://www.websitemagazine.com/content/blogs/posts/archive/2013/01/16/unicorn-expands-ad-opportunities-for-video-publishers.aspx#comments<hr />
<p><strong>Increasing your arsenal of video advertising opportunities just got a little bit easier thanks to the new Unicorn OnceUX solution from <a href="http://unicornmedia.com/" target="_blank">Unicorn Media</a>. </strong><br /><br />If you&rsquo;ve never heard of Unicorn Media, it&rsquo;s a company that provides Internet video solutions. Through its flagship Unicorn Once solution, the company enabled cloud-based video delivery and dynamic ad insertion for any IP-connected devices using a single URL. Publishers using Unicorn Media&rsquo;s solution are thus able to deliver personalized, &ldquo;television-like&rdquo; viewing experiences on a plethora of connected devices (e.g. the iPhone, iPad, Xbox, Android, Roku, etc.) with no SDK or plugin required. It also integrates with pretty much all third-party ad networks and in-house solutions.<br /><br />OnceUX expands upon that by allowing publishers to deliver interactive ad capabilities and rich user interface (UI) from the client-side, while offering server-side ad insertion and continuous playback. Ultimately, this will open up a plethora of new monetization opportunities through expanded ad units and pay-per-click (PPC) models.<br /><br />The new client-side capabilities that come with Unicorn OnceUX include incorporating interactive ads, inserting ad overlays into video streams and the ability to hide player controls to prevent fast-forwarding, among many others. And as it&rsquo;s build for applications and HTML5 content structures, OnceUX eliminates the need for publishers to use third-party SDKs to manage their click-through campaigns, as well as delivering a vastly improved user experience thanks to the removal of third-party interface delays.<br /><br />Unicorn OnceUX also provides publishers with real-time analytics on video and ad performance, in addition to delivering business intelligence that allows for agile ad operations and support for mid-roll ad insertion in long-form content. This means that ad operations can now deliver customized ads to users based on the current inventory on their connected devices.</p>
<p>&nbsp;</p>
<div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=22880" width="1" height="1">Internet Advertisingvideo advertisingvideo ad formatswm-advertisingUnicorn OnceUnicorn Mediaunicorn onceux