OUR THOUGHTS

We’re in what feels like week 38,765 of lockdown and if you’re like us, you’ll be craving real, human connections big time (from a safe social distance, of course). This is not only important from a personal perspective and emotional wellbeing standpoint but from a......

We’re being asked to keep two metres apart. We’re being told to exercise once a day. We’re being advised not to go out. But what are we choosing to do…? We’re baking a lot banana bread. We’re working out before logging on. Painting rainbows. Learning......

Politicians from across the globe can only dream of emulating her success, a generation applaud her across social media wanting to claim her as their own leader – the number of people ‘crushing’ on her is ‘unprecedented’ (if you know you know…), but how does......

The importance of staying connected and communicating effectively whilst being mindful of the impact that the wrecking ball that is COVID-19 is having on your family, your team, your customers, frontline workers and everyone in your wider community cannot be underestimated. It’s causing shock waves......

We are really proud to have incredibly talented and creative people on board and our graphic designer Emma is definitely one of them. Today we are introducing you to Emma Nicholls who works closely with our head of creative to help bring ideas to life,......

Not every letter written at Christmas goes to Santa…(or the bin, hopefully) To mark the end of 2019, we took pen to paper to say a BIG thank you to those we’ve worked with and to celebrate the successes of the year, as well as......

In our digital-first culture, it’s almost unthinkable to operate as a business without having a strong social media presence whether you’re in the B2B or B2C sector. There are 7.7 billion people in the world and over 3 billion of them are active social media......

Overseeing the smooth running of client accounts, our account manager, Rachel, always loves a good challenge. Say hello to Rachel Williams, the eyes and ears of Station Rd. Rachel has been part of our family since almost the beginning and we couldn’t be happier to......

Accurate, targeted measurement of any communications activity, whether it’s advertising, PR or marketing campaigns (or a mix) delivered through digital or offline platforms, should be an essential part of your communications strategy as it can only lead to improved sales, leads and ultimately, revenue for......

All crises are different but each event can have a significant impact on your business in many different ways. From natural disasters, redundancies, fraud or security breaches, it’s critical to have a strategy in place to help manage the situation, streamlining and safeguarding the process......

Ok, so you might have seen the funky adverts and heard the wired robotic type voices coming out of various devices, but what exactly is voice search? Voice search allows you to ‘use’ a search engine by simply speaking on a mobile phone or via......

We’ve all done it at some point. Whether it’s screenshotting a message that you’ll need to refer to later on, a Tweet that doesn’t seem quite right or even a business you want to look at later, our phones are all likely to be filled......

At Collaborate Bristol 2017, we watched a plethora of talks all designed to provoke thought into the way we operate, use and design technology. However, one talk that really resonated with the team and sparked a particular interest was that of Hany Rizk, user experience......

With the rise of social networks we have seen the emergence of a new breed of celebrity – the ‘Instafamous’. Where once movie stars, pop stars or ‘super models’ were idolised and seen as aspirational, now social media influencers are working their way to the......

It has been said that out of every tragedy comes strength – a sentiment that as a nation we were once again forced to remind ourselves of in the aftermath of the horrific circumstances concert goers attending Manchester Arena found themselves in earlier this week.......

Cardiff-based communications agency, Station Rd. has announced the launch of its new WhatsApp channel. The integrated communications agency has created a WhatsApp stream that will share current marketing and digital news and trends on a weekly basis, sent directly to the phones of subscribers. Co-founder......

Before, and duly arrived at the question: ‘Does the way we market politics in the UK need a re-fresh?’. In a world where so much of our lives are lived digitally – from the way we communicate both personally and professionally, to the overall flow......

As a marketing agency, we are constantly expressing the importance of social media to our clients and the impact it can have on overall awareness whether you’re a brand or individual (as long as you have done your research and are taking a strategic approach......

Mankind has been telling stories for centuries. Myths, legends and fairytales are simply stories passed from generation to generation as a means to entertaining, inspiring and most importantly teaching us about life. Among those to have stood the test of time, ‘Beauty and the Beast’......

As a nation, overall we’re a pretty altruistic lot. Annual events like Children in Need and Comic Relief are now firmly embedded in the UK calendar, symbolising our overall desire as a country to support those less fortunate than ourselves. But how savvy are we......

Virtual reality (VR) is very much still in its infancy as a technology, and in many ways is yet to resonate with a vast majority of the public. Despite this, tech investors such as Facebook founder Mark Zuckerberg are set to pump up to $3billion......

January can be a difficult month. Many of us are still feeling the sting of Christmas financially and are patiently waiting for our next pay cheque. Business is slowly creeping back to normal and yet, despite enjoying a few weeks’ break over Christmas, many of......

What heralds the ‘start of Christmas’ is many different things to many different people. For some, the festive season is officially here when Christmas lights start to appear and seasonal gifts hit the shops. For others, the yuletide only properly arrives after the release of......

The benefits of SEO are now so vast that knowledge of it as a principle has become a crucial part of any digital marketing toolkit. Despite the digital marketing terrain changing so quickly and so frequently SEO has sustained its importance and effectiveness, with more......

Cardiff-based agency, Station Rd. Marketing is celebrating two Welsh award nominations this week. The full service marketing agency has been nominated for the Entrepreneur Wales Awards (EWA) Creative Industries Entrepreneur of the Year award with competition including Jessica Draws, West Coast Wales and Do Digital......

Influencer marketing has become an increasingly popular concept in recent years, with many iconic brands turning to influencers to help promote their products. Influencer marketing can make your promotions seem more genuine than traditional advertising, and 51% of marketers believe they acquire better customers through......

Our latest Q&A in the Station Rd series comes from Dom McGregor, who is COO of Social Chain. We asked Dom about his role and what advice he would give to those starting out. What is your name and job role / position and company?......

Thanks to social media, communication between brand and customer is now instantaneous and bi-directional. Nowadays, brands can see exactly what is being said about them, and their responses can be hugely beneficial for their overall brand appearance. The UK groceries giant Sainsbury’s has this......

Our latest Q&A in the Station Rd series comes from Jo Hind, who is Managing Partner of Make Yourself. We asked Jo about her role and what advice she would give to those starting out. What is your name and job role / position and......

Instagram has implemented many changes so far this year, some of which have been received positively and others, not so much. To top it off, Instagram is still currently experimenting with other potential changes which could soon be rolled out to its users. This week,......

Unless you’ve been living under a rock for the last few weeks, I’m sure that you’re now aware that Apple have a new product coming out. The iPhone 7 has been eagerly anticipated for several weeks now, with anxiety and excitement levels rising, rumours and......

There has been talk recently of the need for a generation of tech junkies to ‘digitally detox’ being greater than ever. This summer, for the first time ever the phrase ‘digital detox’ started trending on Twitter. Reports that ‘Pokemon Go’ fanatics are walking like zombies......

What is your name and job role / position and company? Hello! I’m Andrew Girdwood, although most people call me Girdy, and I work at Cello Signal as Head of Media Technology. Cello is a technology and marketing group, Cello Signal and associated agencies are......

As a team, we’re always busy writing content, perfecting digital strategies and all the other things marketers do on a daily basis. So among all the craziness, sometimes it’s great to get out of the office and do something together as a team. Station Rd......

There has been a lot of hype surrounding Pokémon Go in the last month or so, with the app being downloaded 26 million times in its first week alone. The app incorporates location services into the game so that where you are, and at what......

For our next Q&A Interview we asked Dan Zambonini – CTO of Bipsync to answer some questions about his background, role and what his typical day looks like. What is your name and job role / position and company? Dan Zambonini, Chief Technology Officer (CTO),......

Emoji’s are becoming an integral part to digital communication. They help to explain how you are feeling, and can put an entirely different vibe on a message; “I’m so sad” “I’m so sad” The first person may be genuinely upset, whereas the second may be......

As part of a new interview series we are going to be running over the next few months, the team at Station Rd. Marketing have been talking to the leading experts in the digital, tech, marketing and PR industry. For our first Q&A Interview we......

he EU referendum dominating news and conversation in the UK, it is no surprise that some of the most used apps, companies and social media platforms have become part of that conversation. Thousands are supposedly set to miss out on having their vote taken into......

A few weeks ago, we wrote a blog around the changes that Instagram announced regarding its newsfeed structure. The news changes meant that the newsfeed would incorporate an algorithm formulated timeline meaning that content would no longer be chronological. It would be based on user......

As technology continues to develop it is clear in which direction it is going – we’re going mobile. This isn’t new news per se – we all know that more and more people are completing their daily online tasks on their mobile device; whether it’s......

As a company you will be aware of how useful social media can be. But how do you know if it is any use to your business? Are you getting results? This is why it’s important to get tangible feedback on how your social account......

This week Twitter has announced that it is taking a huge step in how it counts characters. The 140-character limit will remain the same, but it is how these characters are counted that will be changing over the coming months. Media attachments such as gifs, photos, quoted tweets......

It goes without saying that Facebook is a world leader in bringing people together online, with the first quarter of 2016 alone boasting 1.65 billion monthly users. The social network is forever coming up with new ideas to keep people both communicating and entertained, and......

Thousands of fans took to the city centre in Cardiff on 30th April for Judgement day. A very important occasion when it comes to bragging rights for the year, so, as an office of sports enthusiasts (particularly rugby) we happily went along to get a......

Treat day is one of the best things in the world – there’s just no contest. This is coming from someone who appreciates food a lot and loves finding somewhere where you can find the ideal cheat meal, snack or desert that is really worth......

Social media is of course very prominent in modern day society and this clearly extends into the world of business. With communication being instantaneous, it is possible for social media business accounts associated with a brand to react in real time to global events that......

Vegan pizza. Vegan. Pizza. Sounds very strange to most I’m sure. How can you possibly make a pizza without cheese or tasty meat toppings? The Vegan Pizza Co., a Cardiff based company, planned a kitchen takeover at the Brewdog, and we went along to see......

Instagram has sparked negative comments in its community in the last few weeks after it announced that it will be changing the way its newsfeed is structured. Similar to Facebook before them, Instagram will now change to an algorithm formulated timeline so that posts will......

We are living in the age of information overload and thanks to the internet, countless articles covering any topic you can think about is published on the worldwide web every single day. There are countless uses for the internet, whether you want to learn about......

As a brand, you will clearly be aware that customer loyalty is crucial to the success of any company. This loyalty can be determined by a customer who will return to your brand time and time again; the customer who will post positive comments on......

It seems as though Google has quietly updated their Webmaster Guidelines over the last few days and pushed them live within the Google Search Console. For those who are starting out with SEO, Google’s Webmaster Guidelines are one of the key resources that you should......

It’s long been said that marketers make the best business people, as they simple have to deal with a lot of areas within a business ranging from customers, data, finance, staff and at times physical buildings, and many would argue that they have the best......

If you have a smartphone, we are almost 100% sure that you will be one of the millions of users who use emoji’s every single day. Guilty? Good. Then you’ll understand what we’re talking about. Well, according to research taken from eMarketer, 6 billion emoji’s......

With the Rugby World Cup now come and gone, the giant ball removed from the castle wall in Cardiff, generations across the world being inspired (hopefully…) and 2016 being a very successful year for the New Zealand All Blacks, I wanted to dig deeper into......

What is Whatsapp? If you’re not one of the millions of Whatsapp users and haven’t encountered the app previously, you don’t know what you’re missing… It’s a mobile instant messaging service which allows you to connect with your contacts and provides flexible ways of doing......

One of our team members, Lyanna Tsakiris shares her thoughts on networking. Had an interesting REAL chat with another businesswoman yesterday. How interesting you say… bear with me… We were discussing ‘business stuff’ and the dreaded ‘N’ word came up. You know the one – ‘networking’. ......

Christmas is a coming… we all know this of course because the John Lewis ad is live and safe to say it’s created quite some chatter on (and off) line. We’ve all been inundated with blogs about how people ‘feel’ about the advert, how it......

We’ve had a busy few weeks here at Station Rd and one of the things we’ve worked on is a creative PR stunt with our friends at Wok To Go Cardiff. As a passionate Welsh business they enlisted pop culture portrait artist, Nathan Wyburn, to......

Reputation – it’s something you cannot buy and will stick with you. It’s something that will speak before you do whether you’re a brand or an individual. It’s something that can take a very long time to build but can be destroyed with one simple......

Rachel is our newest recruit here at Station Rd and as part of her employment, she was signed up to Perkbox, an employee benefit scheme that enables businesses of all shapes and sizes to reward their staff. Here Rachel reviews Perkbox, sharing what she really......

Content marketing is certainly not a new concept and is a mainstay for marketers across the world. But it has gained considerable traction over the last five years and this can be argued to be down to the growth of social media, the opportunities it......

We are very proud to announce that one of our very own, Jason Stallard, has been featured in Walesonline’s ‘Top 35 Under 35’ high flying businessmen. The list consists of top professionals in a wide variety of sectors, ranging from professional services to creative industries.......

The simple answer – only the ones that are going to make a difference to your organisation. With so many social networks out there it is easy to get caught up in a number of them, spread yourself thinly and not achieve the results you......

Facebook, at its current algorithm, is a publishers and marketers dream. Content is easy to share, millions of people have convenient access to links and second-hand interaction is evident across the social network. So we’re sorry to break the bad news, but Facebook recently announced......

Periscope and Meerkat have been the new social media platforms that have sparked interests all over the world. Both are live streaming services which allow users to broadcast content to unlimited numbers of users at one time. But they are clearly in direct comparison, both......

The Apple Watch has been the product launch on everyone’s lips for the last few months. Now it’s just under a month away until its official launch on April 24 and pre-orders begin on April 10. So if you’re thinking about getting yourself one of......

There are a lot of people who claim to be PPC marketing experts out there today. Some of them are, some of them are just trying to separate you from the coinage in your wallet. If you are thinking about hiring a PPC consultant you......

Whether or not you are a retailer, e-mail delivery platform MailChimp’s fairly new ‘Snap’ app is well worth a look. MailChimp is definitely capitalising on one of the continued digital trends from last year that saw photo-based social platforms like Instagram grow in popularity. That......

Many who have worked with us know that we bang on about the little things in life…and how important they are. This is also true for the world of content marketing – there’s a new little word in town and it’s ‘small’. Strictly speaking this......

Crisis preparedness isn’t always top of the communications agenda for businesses. It’s not gonna happen to me right?…Wrong. No matter how much faith you have in your product/service, your team or how bulletproof you think your brand is, with the increasing number of access points......

Telling a great story, not just a good one, is more important than ever in the digital world that we live in – more and people are creating content and pushing it out there – we are continuously bombarded with tweets, posts, pins, links and......

Just when you thought you’d got your head around the latest social network another pops up. Since ‘accidentally’ releasing a photo-messaging app called Slingshot last week, Facebook has officially launched the app in the US with pretty much the same features as Snapchat. This is......

Hello and welcome to the BRAND NEW Station Rd. website. As you can see we are in the process of building and continuously developing the new website over the next few weeks, so please keep checking back to review our progress. if you are interested......