Saturday, April 4, 2015

Social media is increasingly becoming a platform of choice in building a reputable brand and a strong influence. It is a family of websites and applications that enable users to create and share content they find interesting and build an online community. It started as a way of helping individuals build a social network but businesses now use it to connect with their customers and reach new markets.The major social media sites are:

Blogs

Facebook

Twitter

YouTube

LinkedIn

Google+

Instagram

Pinterest

Tumblr

Vine

Of the ten major social media sites the first five – Blogs, Facebook, Twitter , YouTube and LinkedIn – are most popular with businesses and professionals seeking to build their brand and grow their influence in their targeted market.

Active users on the major social media sites (March 2015)

According to Social Media Examiner’s 2014 Social Media Marketing report that surveyed over 2800 marketers worldwide on how they use social media to grow and promote their businesses:

92% indicated that social media plays a vital role in their business growth and promotion strategy,

68% use blogging to create an active community around their brand and build customer loyalty

28% are planning on using more of podcasting to reach new markets

Facebook and LinkedIn were voted the two most important social networks for growing businesses,

Original and value-packed content are the most important piece of growing a business’ online reputation

The report also revealed that having an active social media presence leads to increased exposure for the business and help build a loyal fan base.

Benefits of social media marketing (>2800 respondents)

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