It covers a subject I care deeply about (cancer), and it’s exclusive, unpublished material from a New York Times Magazine feature entitled “An Old Idea, Revived: Starve Cancer to Death.” Written by Sam Apple, this piece got a lot of attention.

Before he won the Masters last month, Danny Willett had limited experience at Augusta National Golf Club. He had played in the tournament only once before, and was among the last players to arrive for practice rounds this year. But Willett also knew something many of his competitors did not.

Imagine for a moment that a restaurant is trying to convince you to make a reservation for lunch. You’ll be in a lovely and relaxing setting, they tell you. You’ll meet regulars who can’t get enough of the place. But unless you bring three other people, there will be a twist.

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