Microsoft is heating up the battle of the ads against Apple with the new “Microsoft Office 2010: The Movie” trailer released. Call me what ever you like, but this isn’t half bad from Microsoft right?! Check out the Office 2010 campaign website here.

I don’t uderstand what Microsoft are trying to do here? What’s the message? I agree with you Macelo, they have shifted their communication focus completely here and it doesn’t seem to have worked…The humour doesnt flow, i didn’t get the ‘plot’. A great example of how trying to be too clever has not worked….

Actually is really funny, but is Microsoft and there are a lot of bad marketing around it, everything done by MS is prejudged. Yes they did a lot of great stuff, that eventually become so bad because they where was conservative to change. And now they are changing i hope on good side.

I thought it was a very professional piss-take until I went to the website and Firefox demanded that I install Silverlight to view the content. I thought to myself “how ironic that these guys are hassling Microsoft and yet using Microsoft products”. I didn’t bother installing Silverlight, I just clicked on the “for mobile devices” link instead. That’s when I saw the interviews with Microsoft employees and then I realised “oh, it’s not a joke, it’s an ad!”