7 HIGH-POWERED SELLING TACTICS TO INCREASE YOUR SALES

Written by Bob Leduc

Here are 7 high-powered selling tactics many businesses overlook or ignore. How many do you use?

1. CREATE HIGHER PRICED OFFERS

Increase your average size sale by combining 2 or more related products or services into a Special Combination Package. Price this combination package lower then total cost of buying each item separately -- and promote it as a Special Offer.

TIP: Don't complicate your package offer by including an option to buy any items separately. Limiting customers to a simple "yes" or "no" decision generates more sales than confusing them with a "yes", "no" or "which one" decision.

2. TONE DOWN YOUR CLAIMS

Avoid making any claim about your product or service that sounds exaggerated ...even if it is true. When your claim sounds too good to be true, your prospective customers will assume it's not true -- and they won't buy. Reduce any bold claims to a more believable level.

Demonstrate a low cost for your product or service by breaking down price to its lowest time increment. For example, "$349 per year" frightens many customers away. But presenting it as "Enjoy all of this for less than 96 cents a day" attracts them to low cost.

4. REVEAL WHO YOU ARE

Prospective customers are more likely to buy a product or service from a business when they can reach person responsible for operating business.

Make it easy for prospects and customers to reach you. Publicize your real name and personal contact information. Include your name, address and phone number on everything you use to promote business ...including your web pages and email messages. Few prospects will actually contact you. But more will buy because they know they CAN contact you if they have a problem.

No Just Means The Next Opportunity

Written by Rachelle Disbennett-Lee

I am always thankful when someone tells me, "No." I have learned not to take it personally. The word "No" doesn't mean anything about me. What it means is I need to find next opportunity and find someone who does want my services. The answer "No" frees me to move on and look for "Yes."

I remember when I first started my own business and someone would tell me, "No." I took it so personally. I took "No" to mean they didn't think I was very good, they didn't like me, or they didn't think I knew what I was doing. The funny thing is "No" doesn't mean any of those things. When someone tells us "No," it has nothing to do with us. It has to do with other person. And saying, "No" doesn't make other person bad. It just means that whatever we are offering isn't anything they want right now.

If we reframe word "No" and simply look at it as an opportunity to find next "Yes," it takes sting out.