The “show yours. #mycalvins” initiative started off with a bang: the first 24 hours saw over one million fans joining the conversation and proudly showing off their favorite pair from the beloved brand. For those of you who don’t know, the new Calvin Klein campaign, started last week, is inspired by “selfie” culture, encourages user generated content, and lets consumers of the product interact with the brand in a whole new way. How do CK models do it? Check out some of the photos below, then head on over to The Underwear Expert for the rest of the set.

Get Queerty Daily

Subscribe to Queerty for a daily dose of #calvinklein #photos #theunderwearexpert stories and more

22 Comments

balehead

Gorgeous!…and the “troll hate” begins in 3….2….1….

February 27, 2014 at 11:02am

B Damion

It’s funny. These body types are always attracted to me. I’m a fatty and I have slept with a few twinks like these guys. They usually have big D’s.

I don’t find myself attracted to twinks but they all look pretty hot to me. I guess Calvin is curbing his man diet. He seems to be going for extra lean meat now.lol

February 27, 2014 at 12:02pm

katbox80

Ewwww.
Especially the first ones.
Put your shirts back on!

February 27, 2014 at 12:02pm

Spike

For gawd sake, pull your pants up and wear a belt.

February 27, 2014 at 1:02pm

Vidontag

Queerty, you need to curb the vapidity just a little bit. All these features on cute boys who do nothing but exude cuteness. I’m OK with porn star coverage: it’s somehow more culturally relevant, and at least those models actually DO something.

February 27, 2014 at 1:02pm

katbox80

Vidontag

@katbox80: Well, cute IS in the eye of the beholder. Personally, I like everything from 19-year-old models to homeless septuagenarians who look like leprechauns. I’m all for occasional eye-candy escapism, but it seems lately like Queerty’s slowly morphing into Tiger Beat. Anything for a click, I guess.

February 27, 2014 at 1:02pm

Cam

They obviously work out a lot. I just which that the industry wasn’t so afraid of anything masculin.

February 27, 2014 at 2:02pm

B Damion

@Cam…and everybody knows how astute you are in all things masculine.

Smile!

February 27, 2014 at 2:02pm

ack747

Don’t care how hot you are, having some old dude’s name on your underwear is just weird.

February 27, 2014 at 3:02pm

Cam

Well you know…the whole being gay thing means in many cases, liking what the ancient Greek Philosophers used to refer to as “Man Ass”. And Man Ass being attached to, well, you know, men. Yes, I occasionally know when I am looking at something masculine.

Ben Cohen? Masculine, Your average Runway model…..not.

February 27, 2014 at 4:02pm

DarkZephyr

@B Damion: You aren’t attracted to twinks but you have slept with them and they are all pretty hot? OK color me confused.

February 27, 2014 at 4:02pm

that_dude247

Maybe the one with the tat on his chest, but other than that…please put your shirts back on.

February 27, 2014 at 4:02pm

B Damion

@DarkZephyr…forgive me. I don’t know what I’m talking about half the time.

Smile!

February 27, 2014 at 5:02pm

scotshot

@B Damion: They’re always attracted to you? It must be those hundred dollar bills pasted on your forehead.

February 27, 2014 at 6:02pm

Vidontag

@Cam: the ancient Greek ideal was actually “boy ass”, the less “masculine”, (as you seem to understand the word), the better. I’d like to see gay men substitute “virile” for “masculine”. Notions of what constitutes masculinity are constantly shifting.

February 27, 2014 at 6:02pm

tada-no

Are they considered skinny models or more muscular now days? A few years back, the entire fashion industry was seeking models even slimmer than these guys!

February 27, 2014 at 10:02pm

Bopper1

…I’ll just lob out my usual comment that the only thing cattier, bitchier and more discriminatory than the anti-LGBT haters are the gays themselves…here are a bunch of nice looking young men and within 15 or 20 comments, they are reduced by (presumably) gay men to crap…one wonders what in the world many of you would have to say were it not for the anonymity of your avatar…get a real life…and, more to the point, who cares whether any of you like these guys…they’re mostly great looking, young, happy…how nasty to you have to be to find a way to try to take them down…hey, I know, send in a photo of yourselves!…then we’ll talk…

February 28, 2014 at 3:02am

B Damion

@scotshot…you mad? or nah? lol…

Where ma chub chasers at? Because this dude thinks that just because I’m chubby I have to pay for sex with twinks.

Really? You tried to come for me. lol..it’s all good .

February 28, 2014 at 10:02am

Vidontag

Bopper1: How do you know they’re happy? Personally I find them cute – my beef is more with Queerty for running this filler.

February 28, 2014 at 4:02pm

Bopper1

@Vidontag: …they told me they were happy when we all had drinks together…