Shoptart

Not one to sit on his fine-pressed laurels, Patrik Ervell is braving the e-commerce fray with a new online shop. Not bad for an independent label that started modestly enough, churning out suspiciously chic outerwear basics. Who else but Ervell could reinvent the fleece zip-up as a fleece zip-up? But in only a few short years, the Northern California native has done just that, perfecting his incisive brand of sportswear down to a science, giving anoraks, windbreakers and khakis the deluxe treatment. On the new site, true to Ervell’s ethos, there are no extraneous bells and whistles, just animated models who tug at their wares, scratch their heads and basically mope around like a penny arcade peep show. And it's all here, the full Ervell collection. Part California surf bum, part East Village beatnik, it’s100% Ervell—and that’s how we like it.

Not just a dusty, craftsy relic of the hippie era, the ancient art of tie-dye has been used by practically every traditional culture to pimp out their clothes and make what would otherwise be snoozy swathes of cloth a little more interesting. This morning, the Proenza Schouler boys appeared on Martha Stewart to share a few tricks of the technique. Martha showed them how to use eco-friendly spray paint, but the boys' own tropical blue tank top for spring is our fave, available for a limited time on ProenzaSchouler.com(shipping May 15). $275 seems a little steep, but each piece is unique, and will probably hold up a lot better than the street-vendor variety. And it'll look great this summer with your new hookah and silver-bleached dreads.

Oh, sunglasses. You're so good to us. You shield us from the sun’s harsh rays and the glare of newly exposed pasty winter skin. As if on cue, Linda Farrow has relaunched its website with an e-shop that features all its covetable wares, including the classic heritage line and, more importantly, those yummy designer collaborations. Just a click away you'll find Dries Van Noten’s 60's shades in amber and candy hues, Alexander Wang’s dramatic cat-eye metal tips, The Row’s paparazzi-proof aviators and Raf Simons' futurist goggles. For the extra-bold and the ultra-brave, there’s also the full selection of Projects, which include still wackier styles from Walter Van Beirendonck, Jeremy Scott and Bernhard Willhelm. But move fast, they'll evaporate faster than an Icee on a hot L.E.S. day.

Leave it to Gucci to inject some jet-set glamour and old-skool sex appeal into the web with its latest line. Designed by creative director Frida Giannini, Eyeweb (a variation on eyewear, get it?) features two giant styles in six colors, all with the familiar yet subtle green and red stripe. Any of them will do your face a favor, but our favorites are tortoise shell (seen here) and classic black, perfect for a sunny sojourn to the countryside or daydreaming (read hungover) on the subway.

But before you can get in on the action, you need to start with some interaction on the Eyeweb microsite. There, you'll be invited to “reflect and connect,” which is a nice and concise way of saying you can upload photos of yourself, which the site will use to create your reflection in a pair of shades. You can then browse other reflections in various cities, all mixed in with the nightlife of each. Log on and see if you can spot a sun-kissed Frida Giannini living la dolce vita alongside lovebirds Jefferson Hack & Anouck Lepère in Barcelona. And while you're at it, pick up a pair.

Thank goodness for young Alexander Wang, who's breaking the monotony of aimless Tweets and Facebook updates with the launch of his US-only e-shop. We can now devote ourselves to countless hours drooling over his latest must-have accessories, which clear out of store shelves faster than an empty-kegger Brooklyn roof party. Gems include the Coco mini duffel, the Brenda zip bag, and the Donna hobo. There's also a full range of fall's killer shoe collection, all named after his impossibly glamorous tribe of loyal models (the Lara combat boot, Hanne zip boot with flap and the Frankie Creeper combat high top, etc.). In addition, the online boutique will carry T by Alexander Wang—the collection of jersey neutrals that will keep you looking slouchy and forlorn on your LES stoop. And if that wasn’t enough, Wang will celebrate the launch with a special preview of his upcoming men’s T line, which will debut this upcoming spring. We hope and pray this is a harbinger of a full men’s line since we’re tired of squeezing into x-larges in the women’s department.

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