The Coca Cola company has vowed to step in and help out with the upkeep and restoration of the Eternal City’s Forum, and to start a Foundation to support Archeology in Rome.

Muhtar Kent, the company’s CEO wants to help, as Rome’s Mayor Ignazio Marino is planning on expanding what he calls “the world’s largest Archeological site” – he wants to unite the Imperial Forum with the Roman Forums – but little is known as to how sweet the deal will be for Rome’s struggling conservation efforts.

The photo above is Ai Wei Wei’s “Han Dynasty Urn with Coca-Cola Logo,” from 1994, from From Outer Spaces.