Print Media is Dead Side: So, you want facts, right? Newspaper advertising is expected to witness its biggest decline to date — it’s forecasted that the revenues will go from $18.8 billion to $14.9 billion between 2017 and 2020.

Print Media is Alive Side: Even then, 56% of all people deem print media as the most reliable form of marketing than digital marketing, thus giving local businesses increased exposure.

Print Media is Dead Side: Not quite true. According to my statistics, mobile marketing is the reigning king of digital marketing with Google playing a huge role. The search engine drives 96% of traffic, thus giving local businesses a better chance of receiving exposure.

Print Media is Dead Side: That is why we have mobile apps! More and more local businesses are developing mobile apps because 89% people prefer to use an app. Either businesses get an app or advertise through existing social media apps like Facebook.

Print Media is Alive Side: But….

STOP!

Let me speak…. Print media will not die and digital marketing will not take over print media. The statistics both of you are shying away from is…

Just because Democrats and Republicans can’t work together, doesn’t mean print media and digital marketing can’t work together as well. Local businesses need to use both in tandem to fuel their advertising and marketing efforts, attract customers, and increase revenue.

Not convinced yet… here are more facts at your disposal:

According to the research conducted by Pennsylvania News Media Association, people under 45 refer to online advertising while people over 55 refer to print advertising. If local businesses want to target both markets, they should advertise in both mediums.

According to the 2015 yearly report by CMI, print advertising ranked the second most used form of advertising with 57% of businesses using it.