Highland Brewing Company begins selling its coveted seasonal brew with a release party starting Nov. 9 at 3 p.m., with subsequent sales, events and special brews throughout the weekend.

"To me this beer has an aroma, and a flavor and a finish that's unlike any other," said Leah Ashburn, Highland Brewing Company president, while this year's batch was being bottled. "And since the recipe changes a little bit every year, there's always this excitement about what's this going to be like."

Thursday also marks this year's release of the Imperial Cold Mountain in 22-ounce bottles. The Imperial was introduced last year, and became immediately popular among Cold Mountain fans. The bottles of that brew are only available at Highland Brewing Company.

Coconut Cold Mountain and special cask versions of Cold Mountain will also be on tap at the tasting room, event center and rooftop bar starting Thursday.

Thursday's Cold Mountain sales will be available while that day’s supply lasts. Another supply of Cold Mountain will be available for purchase on Friday at noon, with another allotment Saturday at noon.

The Highland Brewing crew will sell non-Cold Mountain canned brews to those waiting in the inevitable lines. There will also be live music and food trucks on site.

Cold Mountain will be available on draft and in packages starting Nov. 13. Highland Brewing Company is at 12 Old Charlotte Hitghway.