With the changing mix of household sizes and family composition, there is a clear need to reassess your priority customer target for your future sources of growth.

3. Consumer needs are undergoing fundamental changes

Anticipated changes in human life-stages can sometimes lead to future changes in human needs.

This ultimately motivates consumers to reappraise their brand choices.

For example, more people (ages 55-64) than ever before are about to leave the workforce.

Will you be able to retain their loyalty as they enter a new life-stage, or attract new users when they are seeking new products and services to satisfy their changing needs?

Understand the evolving needs of your target customer, which will enable you to see “where the puck is going” and re-position your business for long-term growth.

By incorporating these three implications from the 2011 Census into your strategic planning process, and understanding the changing needs of your target customer, you can create a clear and sustainable strategy for success … at least until the next census in 2016.