Jabong SMS - Delivery Confirmation Experience

Experience:

I am a shopping freak, love Jabong specially for their product showcase & customer care.
On every successful delivery Jabong send a confirmation SMS, with some hidden icon saying "Tap to load preview". Being a curious user I would like to know what is there in the preview. I taped on the tag/icon to see the action but met with an bad user experience.

The user need to perform two taps to see the action this link.
Tap One — Tap to loads jabong app icon & message to open jabong, Tap Two — Takes you to Jabong website completely ignoring the Jabong app on my phone.

The second tap opens Jabong website on the browser & says “Oops! Something went wrong”. User is left annoyed to think "What went wrong when I have a jabong app? Ideally, it should open inside an app."

Learnings:

1. Provide link which leads to correct URL with proper instructions.

2. SMS should use URL which has a deep link. So, it opens an app if users has app installed already.

Suggestions:

1. Use deep linking for the SMS. Thus, links will directly open in native app and may give better user experience.

2. In other case, It can provide a link with action name, for example: Login to track order

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