Creativity is thinking up new things. Innovation is doing new things–Theodore Levitt

Posts by HoosOnBrand

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4

Feb

Before starting my article, I have a question for you. Which one costs more- acquiring new customers or keeping the ones that you already have? I guess the first one. Don’t know what is your opinion. But it is true, instead of trying new customers, businesses need to know more about their existing customers. The […]

Artificial intelligence is rapidly changing both marketing and business processes. Through machine learning and other creative mechanisms, we can begin to tap into possibilities in creating a personalized and unique customer experience that were unheard of just a few years ago. Of course, AI also brings with it challenges that are difficult ignore. How will […]

A McKinsey survey reveals how—and how much—customer analytics can improve profits and growth.Corporations across the world and industry sectors are increasingly approaching their businesses from a customer-centric perspective, amassing vast quantities of customer intelligence in the process. But harnessing this data deluge is a huge challenge.Even after drawing on sophisticated software systems to portion Big […]

What’s so interesting about having a baby is how much help you have in the first few hours. Nurses are everywhere tending to your every need. Your family comes to visit giving you time to breathe while they love on the new baby. Everyone is attentive and helpful. And then 24-48 hours later, you go home. […]

This recent article by Reid Carpenter on uncovering the authentic informal leaders reminds us again that in a post industrial economy, the powerbrokers are less likely to be identified by their C-Level formal titles, and more likely to be identified through word of mouth. New emerging organisational forms like Holocracies and Business Networks will live […]

Originally published on Carpool. This is the first of a series, coauthored by Laurence Lock Lee of Swoop Analytics and Chris Slemp of Carpool Agency, in which we will explain how you can use rich, people-focused data to enhance communication, increase collaboration, and develop a more efficient and productive workforce. It’s safe to say that […]

In 1994, Amazon set out to change the world. Its initial public offering three years later valued the company at just $461 million. Today it’s worth $360 billion, a gain of roughly 50,375%. Is it possible, though, that the company is just getting started? That’s the surprise prognosis of Scott Galloway, a New York University […]

We published a Temkin Group report, State of Voice of the Customer Programs, 2016. This is the sixth year that we’ve benchmarked the competency & maturity of voice of the customer programs within large organization. Here’s the executive summary: For the sixth straight year, Temkin Group has benchmarked the competency and maturity levels of voice of the customer […]