Metered Access

Crain's Detroit Business is a metered site. Print and digital subscribers have unlimited access to stories, but registered users are limited to eight stories every 30 days. After viewing three metered stories, you'll be asked to register or log in. After eight more stories in 30 days, you'll be asked to subscribe.

Appropriate timing, says Detroit Lions President Tom Lewand: It's the day of the NFL draft

Photo by Bridget Vis
The fifth Shinola Detroit city clock was unveiled today in front of Ford Field.

The unveiling of the fifth Shinola/Detroit LLC city clock took place in front of Gate A at Ford Field today. It follows the installation of four clocks at various spots throughout the city in March.

Detroit Lions President Tom Lewand was on hand for the unveiling, which happened on the morning of the National Football League draft. "The clock's unveiling today is a great opportunity for two great brands to come together on a great day for the NFL and the city," Lewand said.

Lewand said the clock's placement at Ford Field came out of ongoing talks between the Lions and Shinola about ways they could work together on co-branding opportunities. In addition to the clock, Shinola is also a supporter of the team's upcoming Taste of the Lions fundraiser at Ford Field.

The four previously unveiled city clocks, which Crain's first reported Shinola's plans for in February, are located:

Outside Cobo Center: The clock will eventually be relocated to a new Cobo Square, linking the north-facing side of the building — where the new food court is located — with West Jefferson Avenue.

At Eastern Market: Shed 3 is the temporary home of a wall-mounted city clock. The clock eventually will be on a pole outside Shed 5, which is undergoing renovations.

In Midtown: A pole-mounted clock sits on the site of a future dog park on the corner of Cass Avenue and West Canfield Street, near Shinola's Detroit headquarters and watch factory.

Outside the College for Creative Studies: The pole-mounted clock can be found at the corner of West Milwaukee Street and Cass Avenue.

Like the others, the Ford Field clock features LED lights and a stainless steel casing, and has a diameter of more than 3 feet. The pole-mounted versions stand 13 feet tall. The design of the clock face is inspired by Shinola's upcoming pocket watch.

The clocks were produced by Medfield, Mass.-based Electric Time Co. Inc., one of the few remaining manufacturers of city clocks and maker of the clock that tops Tiffany & Co.'s famous Fifth Avenue store in New York City.

City Moments is a collection of shapshots from across Detroit. Have a photo moment to share? Upload it in the comments below or send to Web Editor Kristin Bull at kbull@crain.com.