A dating website has raised eyebrows in Utah, with a billboard campaign advertising that its services provide a place “where white people meet.”

The billboard, which went up along SR 201 in West Valley City, has caused a lot of conversation in the area, with some saying the idea of a whites-only dating service is “outdated thinking.”

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The dating service claims to serve mainly white people. In answer to the question of why the service only wants to serve white people, on its website the company asks “why not”?

The site goes on, saying, “There are various dating websites that promote and cater to just about every origin, race, religion and lifestyle out there. So again, why not “Where White People Meet.Com”?

The site also seems to say that anyone can join, not just whites, and insists “We want our dating forum to be simple and inexpensive with the ability to connect like minded people in a non discriminatory fashion.”

The site also explains that the service is about “Life, Liberty and the Pursuit of Happiness.”

Here at Where White People Meet.Com we believe in the concept that all people have the right to ‘Life, Liberty and the Pursuit of Happiness.’ We also believe that finding your perfect partner, your soul mate is one of the best ways, as humans, to obtain happiness. Furthermore we believe that all men are created equal (the word men stands for a species, not gender).