The Steiff purity standard

For children only the best will do!

When we say “For children only the best will do”, they are not just empty words but rather a guiding principle that has been followed for generations: Children are our present and our future. All cuddly toys that we produce and sell must therefore do more than justice to the absolute highest of standards in terms of quality, safety, processing and material attributes. We place this benchmark above all of the prescribed international checks and tests. The Steiff purity standard is a permanent fixture of Steiff's corporate philosophy and a foundation of the trust that customers place in us, and one that grows year upon year: This is marked by the Steiff seal.