Introduction

The way you position your brand identity has a direct impact on your business’s growth and profitability.

In 8 weeks, this strategic brand management course will allow you to learn from some of the brightest minds and biggest brands in South Africa, and give you the brand marketing toolkit you need to compile a future growth brand strategy and ensure sustained success.

What will set you apart

Implement various frameworks available for building brand equity and value today

Assess the alignment of a brand to its strategic outlook

Craft strategies for any given brand, across any sector

Recognise which digital marketing communication tools will be most effective in portraying a unique value proposition for your brand

Course curriculum

This online short course in brand management is designed to help you have the most impact on the projects you lead with up-to-date industry skills. Each week you’ll tackle a new module, giving you maximum flexibility to work in your own free time.

Orientation Module: Welcome to your Online Campus

Course Module 1: The fundamentals of branding and personal branding

Course Module 2: Introducing brand equity and value

Course Module 3: Managing a brand

Course Module 4: Positioning and differentiation

Course Module 5: Brand contact planning and management

Course Module 6: Supporting brands through market communication

Course Module 7: Brand reputation

Course Module 8: Brand growth strategies

Earn a certificate from the University of Cape Town

On completion of this course you earn a certificate from a top-tier university as powerful proof of your new competencies and use it to set yourself apart from the rest and get recognised in the job market.

Your success team

In collaboration with the world's top-tier universities, we design online short courses around the insights of experienced faculty members and authoritative industry experts. On the course, you can expect to learn from these specialists via online video lectures, which will be accessible to you anywhere, any time.

OLIVIA MOLTENO

Online Course Developer and Facilitator

Readiness test

This Readiness Test will help you assess your preparedness for this course by asking you a few quick questions relating to time management, technological requirements, your expectations, and the subject matter level - to help you confirm that this online course is the right fit for you.

Still have a question? These may help

GetSmarter’s learning model is designed to help you as a working professional, improve your skills without compromising on work and family responsibilities. The course work is broken up into weekly, manageable bite-sized modules, with incremental deadlines, designed to help you pace yourself over the duration of the course and allow you the legroom to work when it suits you best.

At the beginning of each week you’ll be presented with all the lectures, notes and assignments necessary for completion.

You also have access to your Course Coach who will help you set goals and track key milestones, manage your time, and field any administrative requests you might have.

On the Online Campus, you’ll also be able to ask questions, interact with your fellow students and Head Tutor through the Online Campus discussion forums. If you’re experiencing tech issues or need advice from your personal Course Coach, you can use the Online Campus to get in touch.