Ashley Madison future sponsor of Atletico de Madrid???

Atletico de Madrid is not only uncertain about the future of its first squad, but also it hasn’t found a sponsor for the soccer jersey yet. Rumors in Spain point that Ashley Madison (yes! the community of adulterous people) has a myriad of chances of being the next sponsor. Well known in the USA (more than 10 million users), Ashley Madison is trying to establish its brand in Europe. Sponsoring a soccer team as Atletico de Madrid could be the best gateway to this immaculate market (no pun intended!). Apparently, they have sent a proposal to sponsor the soccer jersey of Atletico de Madrid for 3 years.

According to As.com, Ashley Madison offers 3 million euros per season. They feel so strongly about sponsoring the Colchoneros soccer jersey that they are willing to match any offer they might get.
The big problem of having Ashley Madison as a sponsor for Atletico de Madrid is to gauge how is it going to affects its fan base. Sports clubs outside the United States are organizations based on family values, where whole families not only support the soccer team, but also are part of other activities organized by the soccer clubs. This clearly clashes with the business model of Ashley Madison and could backfire Atletico de Madrid. It could result in less soccer jerseys sold and the reputation of the institution injured.
What do you think?

If you haven’t heard of Ashley Madison, we have add a link to one of their video ads below.

The Valencia Club de Futbol currently in the 12th position of La Liga, Spanish first division, presented its new third soccer jersey for the 2012/13 season made by the Spanish sports clothing manufacturer Joma.

Real Racing Club de Santander, S.A.D. is a Spanish soccer club based in Santander, in the autonomous community of Cantabria. Founded back in 1913, the club together with Austral Company has presented its special edition soccer jersey to celebrate their 100th anniversary.

Girona Futbol Club, S.A.D. is a Spanish soccer team based in Girona, in the autonomous community of Catalonia. Founded in 1930, it plays in Segunda Division, holding home games at Estadi montilivi, which has a capacity of 10,000. These are the club’s new home, away and third soccer jerseys for the 2012/13 season made by Luanvi.

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