Awkward: Apple's Siri translates as 'buttocks' in Japan

While the world waited with bated breath on the release of a brand new iPhone 5, Apple's anti-climactic announcement yesterday of the iPhone 4S not only took the wind out of a lot of sails, it also made the company's naming choice for its new intelligent personal assistant look a little culturally ignorant.
You see, in Japan, where Siri isn't even going to be available when the iPhone 4S goes on sale there Oct.14, the word sounds a lot like "shiri" — which means buttocks.