Rubio’s Announces New Marketing Chief

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Rubio's Restaurants Inc. has named Tim Hackbardt vice president of marketing effective immediately.

Hackbardt comes to Rubio's Fresh Mexican Grill from Del Taco Inc., where he spent the last four years as vice president of marketing for the 420+ unit quick-service Mexican chain. Prior to that, Hackbardt was vice president of marketing for Taco Time International Inc. During his tenure with both companies, he is credited with posting positive comp sales every year.

"We are fortunate to have such a solid strategist and proven marketer on our senior management team as we position Rubio's for another 20 years of success," said Sheri Miksa, president and chief operating officer of Rubio's Fresh Mexican Grill. "Tim brings to Rubio's an impressive record of industry results with over 13 years in foodservice, and we are delighted that he has had such substantial experience in the Mexican restaurant segment. We are excited about him helping us leverage our position as the 'flavor leader' and the home of the 'world famous fish taco'."