The unexpected.

HOW WE'RE DIFFERENT

We live and breathe a few principles that not only dictate how we do our work but also set us apart from the usual suspects.

We refuse to believe consumer research has to be done the way it’s always been done. It doesn’t have to be slow. It doesn’t have to be expensive. And it doesn’t have to be delivered in a bazillion-page deck that nobody knows how to use.

UNEXPECTED CLARITY

You’ll know exactly what to do next.

Early on we decided that no research summary deck should be more than 10 pages long. While that’s not always practical, the underlying premise still stands: The findings from research data, which are often complex, are best told in a story that is simple to understand. Over time, we’ve developed the unique capability to find the story amid complex data, and tell it simply. That means you get results you can actually use.

UNEXPECTED EFFICIENCY

We refuse to be slow and spendy.

When it comes to speed, we prefer the superhuman kind. We’ve got tools that enable us to accelerate the timeline and get results much faster than the usual suspects. Can we really cut the traditional timeline in half? Yes, we can and we do, almost every day.

Speaking of spend, we believe less is more. We have ways to get you many mega-dollars worth of research for a small fraction of that. We also don’t nickel and dime. That drives us crazy. Does your R&D guy bill you for his bagel? We won’t either.

UNEXPECTED FUN

Who says research has to be boring?

Consider us part of your crew—we’re in this with you, working shoulder-to-shoulder. We get a real kick out of helping you build your business. Your success is our success, so we work crazy hard, make great things happen, and have oodles of fun along the way.

“In nearly 30 years of listening to research presentations, I’ve never known what to do with any of it. You’ve changed all that.”

“Mindsight was invaluable to our team. They constantly delivered to us quick but thoughtful research to support our initiatives. We received a nearly continuous stream of insights that allowed us to understand and optimize the customer experience.”

—WILL HECHT, SR. MANAGER CONSUMER INSIGHTS | GAP INC.

We’re a boutique consumer and brand research firm that will help you see inside the minds of your consumers so you’ll know how to grow. We do that using tools you know and some you don’t, with a level of clarity, efficiency, and fun you won’t expect.