A beautiful floor from a beautiful kingdom _ Sweden, a land of mountains, lakes, coastlines, thousands of islands and huge forests provides inspiration for innovative products. Swedes and innovation have become synonymous around the world with products such as the match, the seat belt, and engineered wood flooring.

Even with modern technology, Swedes have managed to keep both feet on the ground. Statistically, there are 50,000 m² of ground per inhabitant. The breathtaking beauty of Swedish nature instills one with respect for the environment as well as a special understanding of Mother Nature’s full-grown offspring: the tree.