Interview with Daniel Gurdon (CEO, Ascending Technologies) from the Earth Hour promotion for Star Trek Into Darknes. Displayed during Earth Hour, the rotating logo was set up with 30 LED-bearing quadrocopter drones. The logo, created by Ars Electronica Futurelab & Ascending Technologies, was approximately 308 feet tall, and it hovered 118 feet above the ground, with the highest point being some 426 feet above ground.