What do millennials expect from news? How can media companies create and deliver content to captivate younger audiences? Is there money to be made from this group? These are among the questions industry experts and academic leaders will address in a discussion led by The Associated Press at General Assembly, an innovative education organization focusing on technology and design, in New York on July 14.

Moderated by AP Vice President and Managing Editor Lou Ferrara, the panel will use recent research from The Media Insight Project titled, “How Millennials Get News: Inside the Habits of America’s First Digital Generation,” to help spur a candid conversation. The Media Insight Project is a collaboration between the American Press Institute and The Associated Press-NORC Center for Public Affairs Research that aims to conduct research to inform the industry and public about important challenges facing journalism and the news business.

The hourlong event starts at 6:30 p.m. ET at the 902 Broadway, 4th Floor in New York. The event is free and open to the public, but registration is suggested and seating is limited. The discussion can also be viewed via livestream. Follow the discussion on Twitter using the hashtag: #APMillennials.

"By combining academic insights with real-life experiences we hope to better understand the generational shift in the news industry," said Francesco Marconi, a manager for AP who is leading the research initiative.

Randy Picht, executive director of the Reynolds Journalism Institute, added: "Academic research is an important tool to analyze new opportunities and challenges in the news industry."

About AP

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