CREATIVE BRIEF

A springboard into the creative process.

A springboard into the creative process.

A springboard into the creative process.

This brief clarifies direction, outlines the target market, the key message and the desired results as well as several other factors. It aims to keep us both focused and on the same page.

Once the brief is established, the creative process can start and a compelling, consistent and effective design solution for your business can be created.

Take your time to think through the questions, some may not be relevant to you, but try and answer as best as you can.

CREATIVE BRIEF

If you are human, leave this field blank.

ABOUT YOU

YOUR NAME
*

JOB TITLE OR POSITION
*

YOUR EMAIL ADDRESS
*

ABOUT YOUR COMPANY

COMPANY NAME

WEBSITE

HOW LONG HAS THE COMPANY BEEN IN BUSINESS?

NUMBER OF EMPLOYEES?

WHAT DOES THE COMPANY DO WELL?

WHAT DOES THE COMPANY DO, NOT SO WELL?

ABOUT THE BUSINESS

WHAT ARE YOUR PRODUCTS OR SERVICES?

HOW AND WHERE DO YOU SELL YOUR PRODUCTS OR SERVICES?

For example are you an online business, do you have a large sales team, B2B or B2C, direct mail, do you have shop or store outlets, local, national, global etc.

WHO IS YOUR MAIN CUSTOMER DEMOGRAPHIC?

NAME 3 OF YOUR MAIN COMPETITORS

Give web addresses if possible.

PERCEPTION

HOW IS YOUR COMPANY CURRENTLY PERCEIVED? DO YOU WISH TO CARRY THE SAME KIND OF MESSAGE THROUGH THIS PROJECT?

USE THREE ADJECTIVES TO DESCRIBE HOW YOU WOULD LIKE YOUR COMPANY TO BE PERCIEVED?

Examples: conservative, progressive, friendly, formal, casual, serious, energetic, humorous, professional etc. But try to think of some of your own.

IF YOUR TARGET AUDIENCE COULD COME AWAY WITH JUST ONE THOUGHT ABOUT YOUR COMPANY/PRODUCT/SERVICE WHAT WOULD THAT BE?

THE PROJECT

OVERVIEW OF THE PROJECT

Provide information on what you require. The full scope of the project. Your ideas and what deliverables you need?.

WHAT WOULD YOU LIKE DESIGNED?

BRANDING/LOGO

BROCHURE

DIRECT MAIL

ADVERTISEMENT

POSTER

FLYERS

POS

MARKETING MATERIAL

SALES MATERIAL

VEHICLE SIGNAGE

WEB BANNERS

OTHER

Tick those of interest.

ARE THERE ANY EXISTING BRANDING ASSETS?

Any corporate guidelines, logos, photography, illustrations.

IF AVAILABLE CAN WE HAVE ACCESS TO EXISTING ASSETS?

Yes

No

IS THERE A MAIN MESSAGE TO THIS PROJECT?

ARE THERE ANY TOP FEATURES, BENEFITS AND VALUES TO SHOUT ABOUT?

Prioritize the top features and/or facts that this project need to promote, and the value to the target audience. How does it compares to the competition? What’s the one sentence that summarizes its unique value? Any other key points.

CAN YOU GIVE AN EXAMPLE OF SOMETHING YOU LOVE?

It could be a website or brand.

IS THERE ANYTHING YOU DO NOT LIKE?

A certain colour or something in particular that should be avoided.

DO YOU REQUIRE ANY OF THE FOLLOWING?

Photography

Copywriting

Illustration

Please tick any of the above that you may require.

HOW WILL THE FINISHED PROJECT BE DISTRIBUTED?

Mail, handout, insert, leave-behind, picked-up, internet etc

WHAT ARE THE TIMESCALES AND DEADLINES?

Let us know when you would like to see the first visuals, or if you have any meetings scheduled that the work may be needed for. Have you got a launch date or absolute deadline? Have you booked an advert in a publication?

HOW WILL YOU JUDGE THE SUCCESS OF THIS PROJECT?

What would constitute a successful project? What are the expectations?