Now, the line has been rebuilt and is set for relaunch. While the full product range isn't yet public, Phan did provide a preview of EM Cosmetics' Infinite Lip Cloud. (Does that sound familiar?)

The long-wearing, non-drying matte liquid lipstick melds the benefits of a lip primer with that of a traditional liquid lipstick. The line is available in seven shades, from Spanish Earth to Crimson Red to Rose Nude to Ultramarine Violet.