Amazon partners with HAX and Kickstarter to empower Indian product start-ups

On the occasion of Amazon Launchpad’s first anniversary in India, it has announced its collaboration with the hardware accelerator, HAX and the crowdfunding community, Kickstarter to help create a conducive environment for early-stage product startups in the country. The three major corporations have come together in a global-first partnership to announce Startup C-Cube, a multi-level challenge for Indian start-ups.

The Startup C-Cube challenge will be officially flagged off jointly by, Amazon Launchpad, HAX and Kickstarter at an event in Bangalore on December 5, on the occasion of Amazon Launchpad’s first anniversary in India. The winning start-up will be supported by the trio through the entire “concept-to-customer” journey and the joint program will also provide resources to the winner for launch – both in India and in Europe/US, depending on the scalability of the idea.

The global first partnership with three of the biggest enablers -hardware accelerator (HAX), Funder (Kickstarter) and India’s largest e-commerce marketplace (Amazon.in) is expected to fuel thoughtful and innovative entrepreneurship in India. This partnership will help Indian startup communities connect with like minds, showcase their ideas and mould them for real business opportunities. The three companies are coming together to work towards building the product startup ecosystem of the country, while additionally supporting the Government’s ‘Start-up India’ initiative.

“In the past one year, we have been overwhelmed by the response that Amazon Launchpad has received from the
start-up ecosystem in India. We have been excited to witness, not only the launch of several new and innovative products on Amazon Launchpad but also the growing customer demand for these products from across the country. Business growth of some of the start-ups on Amazon Launchpad has elicited interest in these start-ups from VC’s as well as other funding agencies in the last one year. We are very happy to bring Kickstarter and HAX to India to give Indian start-ups an opportunity to get their ideas noticed at the global stage and arm them with resources to convert into real business opportunities, ” says Manish Tiwary, VP Category Management, Amazon India.