Guess Which Golden Boy is Working it for Adidas?

As if we donít see him everywhere already, Justin Bieberís face will now be plastered to billboards everywhereó with a big-name luxury fashion brand attached to it. Thatís right: the teen singer with a die-hard fan base is the new face of Adidasís NEO Label. And this isnít a one-stop campaign: each week for five weeks, fans will be asked to participate in a contest ó complete with clues from Bieber himselfó that will result in two lucky fans winning an all-expenses-paid trip to meet the singer in person.