The most common mistake that I see with existing businesses (small and large), although not always noticed right away, is INCONSISTENCY. This inconsistency will be mostly recognized in design style, aesthetics, but can also be flawed in their COPY use. As a creative, I tend to notice this at first glance, more so than most folks.

Like most folks, you’ve most likely heard someone say, “your brand should reflect who YOU are.” Try not to be too confused by this. As it relates to your business, the “YOU” in that statement, is related to your business, and not you as a person.

It’s not uncommon for an entrepreneur to have a business idea, gather the tools and resources needed to start and run that business, and be off to the races. It’s also not uncommon for an entrepreneur to run a decent business with decent results without any concrete goals or objectives for months, or years even.