The importance of good signage for your business

22 Jan 2018
admin

If you are already running or are planning on starting up a business, it is vitally important that you know how to use signage. A creative sign can help your business stand out from the crowd. Research has shown that customers are more likely to purchase from a business they have already heard of, so a well-designed sign can aid future sales.

Signs are an essential part of any business’s marketing campaign; Signs can be used to advertise promotions and give vital information about your business. A sign that incorporates your logo will strengthen your brand and exterior signage is visible 24hrs a day, all year round, you will have a continuous effect. Also, strategically placed adverting boards are a great way to get your name out there through passing motorists and magnetic signs/vehicle graphics are also a great way to promote your business as it serves as a mobile advert.

For those businesses that have smaller marketing budgets, signs can be one of the most cost-effective forms of marketing, while you may have to make a considerable initial investment, once your signage is ready and installed you will then be advertising your company 24/7.

There are many different types of signs, ranging from building mounted signs to post-mounted signs, illuminated signs and they all come in various shapes and sizes, why not take a look through our photo library and see what we have created for some of our clients over the years.