The woman is not believed to have been seriously hurt and the reason for the sign falling hasn't been confirmed.

A spokesman for Sainsbury's told Daily Star Online: "We can confirm there was an incident at our Uplands Crescent store this afternoon.

"We sincerely apologise to our customer and are grateful to our colleagues for helping her. Safety is always our priority and we’ve temporarily closed the store while we make sure this can’t happen again."

Today terrified children watched as a car driven at high speed crashed into the front of their school.