Digital Marketer Job. Tours & Travel (30K)

10 Jan 2019

Our Client is an inbound and outbound Tour Operator specializing in Kenya Safaris, Tanzania, Zanzibar, and Egypt Tours. They are seeking to hire a Digital Marketer who is able to improve the functionality of the company’s website and improve their social media presence.

Responsibilities

Responsible for all website content and for creating and implementing the content strategy to ensure online objectives are met.

Ensuring the website is easily found by the target audience by optimizing website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM).

Convert website visits into online sales by making the online shopping experience as easy as possible and by introducing special deals.

In charge of generating quality leads from digital marketing channels

Manage the online presence and brand of our company using social networking tools such as Facebook, Twitter, and Google+.

Engage with consumers in real time and a digital marketer will often be responsible for this communication.

Keep up to date with online marketing trends

Continuously research new online tools and platforms to increase marketing efficiency and lead generation

Qualifications

Minimum of 3 years’ experience in online marketing

Business-related degree will be an added advantage

Hands on experience of marketing and analysis tools, social media and offline marketing skills

Must have expertise in paid social media advertising and specific marketing channel expertise