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(2013) How Many Products Does Amazon Sell?

December 2013 edition

Amazon.com is the self-styled “Greatest Store on Earth.” It’s been said that Amazon aims one day to sell everything to everyone.

Exactly how much choice do you have when shopping with Amazon?

Today Amazon sells over 200 million products in the USA, which are categorised into 35 departments. There are almost 5 million items in the Clothing department, almost 20 million in Sports & Outdoors, and over 4 million Office Products. There 7 million items in the Amazon Jewelry department, 24 million in Electronics, 1.4 million products in the Beauty department, 570 thousand Baby products, and 600 thousand Grocery items.

That’s in the USA. This table lists my estimates of the number of products offered on the main Amazon websites around the world.

Amazon.com

USA

232 million

Amazon.co.uk

UK

132 million

Amazon.de

Germany

118 million

Amazon.fr

France

99 million

Amazon.co.jp

Japan

95 million

Amazon.it

Italy

70 million

Amazon.es

Spain

67 million

Amazon.ca

Canada

41 million

Amazon.in

India

18 million

Amazon.com.mx

Mexico (Kindle Store)

2 million

Amazon.com.br

Brazil (Kindle Store)

2 million

Amazon.cn

China

1 million

Companies exporting with World Wide Access have the option to reach Amazon shoppers in seven countries including the top five on this list; the USA, UK, Germany, France, Japan, Canada and China.

Hi Paul, I was in the Amazon Associates site today, and on a lark, I submitted a product search form with nothing in the field for search term. Instead of an error, the site returned results: “Showing 1-10 of 483,429,903 results”. If this is just the US catalog, then it seems your January 15 estimate of >300M products may be on the low side!