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To be successful in any type of advertising, whether it be digital, radio, or out-of-home, you must keep tabs on your competitors and their tactics. If they are advertising on the subway, chances are you should be too. Likewise, if they are targeting a specific keyword in PPC, so should you.
Via Paul
There are a lot of free benchmarks for data available to all AdWords users. Here are four of my...

UPDATE: Watch the recorded webinar with all our blogging tips here.
Our blog is a HUGE inbound marketing channel for us, driving over half a million visits every month through sources including organic search, referral links, social and email promotion. HubSpot built a whole platform around the power of blogging for inbound lead gen, and they “eat their own dog food” – tech speak for practicing...

When it comes to thought leadership in the digital marketing space, there is certainly no shortage of material out there. Not only are there numerous publications dedicated to providing new insights and guidance to marketers, but most agencies are also generating content. With each of these groups pumping out multiple articles a week, the internet is flooded with AdWords advice.
At this point,...

With social media as steadfast cornerstone of nearly all marketing (regardless of industry), there’s cutthroat competition for attention across all social networks.
You need all the help you can get to promote your content on social media and be noticed. We’re singling out 24 tools, recommended by industry experts and marketing mavericks, that are promised to supercharge your social media...

Have you ever noticed that Google loves experimenting with different ad variations in the SERPs? Usually these tests are impromptu and short-lived, but Google recently announced a new mobile ad format that is here to stay. Here are the details you need to know to stay ahead of the curve.
The New Mobile Ad Format: What’s Changing?
As of last month, Google began displaying ads in the mobile search...

Getting prospective customers to do what you want them to do can be like herding cats. They abandon shopping carts before checking out, they don’t sign up for your beautifully written newsletter, and they don’t even have the common courtesy to read your blog posts all the way to the end.
However, there is hope. To get your prospects to do what you want, all you have to do is include a...

Last week, I had the opportunity to participate in Pubcon Las Vegas, one of the world’s largest, most popular digital marketing conferences. Before shipping out for the event, I read a few “surviving Pubcon” guides and the most commonly shared piece of advice was to plan ahead and map out exactly which sessions you plan to attend. When I arrived, it became very apparent that this was a wise move...

What makes an outstanding presentation? One that pushes you to think from a new perspectives? One without an endless string of snooze-worthy PowerPoint slides?
Perhaps gaining actionable items to implement and grow your business?
Nope, you guessed wrong.
According to the self-proclaimed poster boy of content marketing, Joe Pulizzi, a great presentation is one you go into with low expectations....

The paid search landscape is fraught with risks and opportunities. But how do you know which risks to address first? Simply digging your way through the mass of PPC data available can be a huge chore.
More importantly though, how can you pinpoint and take advantage of the opportunities offering the greatest rewards when the competition is stiff and constantly changing?
We talk a great deal here...

I’d be willing to wager that you sleep with your mobile device mere inches from your pillow. You likely check your phone upon waking up, waiting for the train, and while scarfing down your turkey sandwich during your lunch break. It’s OK to admit that we’re all addicted to our smartphones, but what does it mean for your search marketing strategy?
Take a look at these stats showing how mobile and...