A slow website could be damaging your business

Nobody wants to wait for slow web pages to load – but if your website is making your potential customers wait around, do you know how much this is costing you in lost revenue each year?

In a recent survey, it was revealed that 47% of browsers expected a web page to load in 2 seconds or less. Even more worrying for those with sluggish load times was the statistic that 40% of customers said they would leave a website which took more than 3 seconds to load.

It has been estimated that just a single second delay could reduce your conversion by a massive 7%. Add to this the extra cost incurred through marketing channels like AdWords (which use page speed as a part of quality score) and your ageing website could be costing you a fortune.

So how can you find out what’s wrong and what can you do about it?

Find out how your website performs…

This is by no means an exhaustive list of ways to test your website speed but they are some of our favourites. It is well worth testing through several of these, especially when you have made some changes to keep track of your progress.

Google page insightsGives you suggestions for both desktop and mobile versions of your website – along with links to Google’s reference library to explain how to fix any issues you may be having.

Pingdom speed testA more in-depth analysis than Google insights, but requires more technical knowledge to get the best out of it.

GTMetrixCan take a while to run, but shows results and scores from from both PageSpeed and YSlow for comparison

YSlowAvailable as an add on for most browsers which shows you suggestions for how to improve web page performance.

Having trouble working out how to speed up your site or struggling to work out the results from speedtest. Why not get in touch to see if we can help?