How did your company get started? Jeff: We wanted to be in the whiskey business, but whiskey takes four to six years before you can even release your first stuff. There’s all these Irish creams, but there’s never been an American whiskey cream. So we kind of came up with the idea of Tennessee sipping cream. We hired a consultant — Deb Paquette, who’s a chef in town (Etch in the Encore tower downtown). Deb is the one who sat back and said, “Why don’t we just follow the flavors of whiskey?” Then we reached out to a famous formulist to take Deb’s recipe and help us formulate it but using all natural flavors.

Why sipping cream? Jeff: After college, we ended up in the liquor industry working for competing distributors. We realized we couldn’t keep dating as competitors for long. I had always wanted to create a brand and Jenny had always wanted to do her own bar.

Where are your products available? Jeff: Just about every liquor store. We have shipped to 29 (states). We have four more to ship in the year. And we are in Canada and Mexico.

Where are they manufactured? Jeff: We have an 18,000-square-foot manufacturing facility in West Nashville. We open up for tours on Saturdays now.

How long have you been making these products? Jeff: We started on it three years ago, building it out. We ran our first bottles across the line on Sept. 21 (2012).

What’s next for your company? Jeff: We’re going to be launching a new product. We’re going to be launching a Pennington Strawberry Rye. It’s a rye whiskey with natural strawberry flavors.

Jenny: We just started making 50-milliliter airplane bottles of Whisper Creek. (Omni Hotel has) the little 50-milliliter bottles in every guest room in their mini bars.