Menu

Is there any value to your customer beside monetary? YES – and then some!

Last post was a short inforgraphic explaining Customer Lifetime Value (CLV). In short, it is a projected revenue customer will generate during time.

However, if that is the only value you think you can extract, or that matters, from a customer – you are wrong.

I am currently doing a Learner Log Book assignment for CRM course and reading given is a paper Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House by Malthouse et al. (2013).