I’ve covered the increasing frequency with which the business media talked about design and design thinking previously in my articles for Core77. Now that the impact of user observation and the benefits that result from using those insights to improve consumer products are mainstream news, written without buzzwords and technobabble, we are the cusp of a major opportunity here. This is a ground breaking development for marketing design services.

Why?

Writing this post at "Does Size Matter?" where I was focusing on the size of both P&G and IDEO inspired me to look at this from a different perspective, that is, what this story in mainstream media implies for the design industry and how practitioners can benefit from it, both directly and indirectly. I’ve already touched upon some of the ways but feel that far more can be done to benefit new business development, leveraging existing core competencies to generate revenue and exploring growth areas.