History of Digital Marketing

Throughout the centuries there are key events that have shaped our definition of marketing and this unique form of communication between company and consumer.

Although not a new concept, marketing has evolved significantly since the start of the digital age. With the internet boom and the creation of different online mediums, digital marketing has either accompanies or has entirely replaced traditional, offline marketing.

Take a read through our interactive MintTwist Digital Timeline and discover more about these pivotal moments.

Apple introduced Face ID with the iPhone X, a new way to secure the phone. The iPhone X uses Face ID, technology that unlocks the phone by using infrared and visible light scans to uniquely identify your face. It works in a variety of conditions and is extremely secure. For now, the hardware requirements for Face ID are only found in the upcoming iPhone X. All other new iPhone models and all existing ones will retain Touch ID. Users can still use Touch ID if they don’t prefer the Face ID option.

Google’s New Chip Is a Stepping Stone to Quantum Computing Supremacy. The search giant plans to reach a milestone in computing history before the year is out. Leader of the Google research group John Martinis is working on building astonishingly powerful computer chips that manipulate data using the quirks of quantum physics. Martinis anticipated that his team will build a device that achieves “quantum supremacy,” meaning it can perform a calculation that’s beyond the reach of any conventional computer.

Adobe cited that more than $5B in sales were recorded on Black Friday and $6.5B on Cyber Monday. Retailers were cautiously optimistic too, reporting record-breaking online traffic, and the market rewarded them with increases in stock price on the heels of that good news. Shifts in shopper behavior were clear, as nearly half of all Cyber Monday transactions took place on mobile.

Instagram launches shoppable posts as it looks to play a bigger role in e-commerce. The social platform’s new feature will allow brands to tag products in content claiming to create a “seamless experience” from post to purchase. Amy Cole, Instagram’s head of business development tells Marketing Week: “Shopping will give a seamless experience for users who want more information on products. They can go through Instagram without having to switch between apps and with a couple of taps buy the product.”

In attempt to increase its user base, Twitter made the commendable decision to double its 140-character limit to 280. Users have been clamoring for longer text lengths for a long time, and the move by Twitter has effectively encouraged users to tweet more frequently. Despite the progressive move, users are still hoping the they’ll one day be graced with the option of an edit button.

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