Digital measurement firm names new CEO

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ComScore elevated president Serge Matta to the role of CEO as the digital measurement firm reported recorded fourth-quarter and full-year results.

Matta fills the position occupied by Dr. Magid Abraham who along with Gian Fulgoni co-founded the company. Abraham will relinquish the CEO role and serve as executive chairman of the board of directors, assuming a position currently held by Fulgoni who will become chairman emeritus.

"This announcement represents the culmination of a thoughtful, multi-year succession planning process, and the board is confident that this is the right time to elevate Serge to the CEO role," said Abraham said. "The company delivered strong results in 2013, and we continue to enter into powerful partnerships that we expect to drive long-term growth and profitability, many of them conceived and driven by Serge. He has clearly demonstrated the strategic thinking, leadership ability, execution skills and client relationship skills to allow comScore to capitalize on the many exciting and transformative opportunities ahead of us. At the same time, I am excited to focus my energy and passion on driving innovation and product leadership."

Matta said he looked forward to working with Abraham and Fulgoni in his new role to position the enhance comScore’s position as a leader in digital media analytics and deliver superior value for our customers and shareholders.

Matta joined comScore shortly after the firm was founded in 1999 and since June of last year he served as president. Previously, he served as president of commercial solutions and prior to that role he oversaw comScore's global telecom and mobile practice as president of comScore Mobile Solutions. He started his comScore career in product management where he acquired an understanding of comScore products and technologies. Prior to joining comScore, he was part of MicroStrategy's consulting group.