Communications & Marketing in a Digital World

Tropicana Harness the Sun for Marketing Stunt

As part of their ‘Brighter Morning with Tropicana‘ campaign, the juice brand came up with a clever stunt which took place Monday in London’s Trafalgar Square.

To the surprise of Londoners making their way about on a typically grey Winter’s morning in the city, a huge sun which took six months to construct and was 30,000 times bigger than a football rose up to brighten up the square. Apparently the artificial ‘sun’ could be seen from space as the light was the equivalent of 60,000 light bulbs!

The brand is also running complimentary Facebook activity with competitions and the opportunity to join Tropicana’s ‘Breakfast Club’.