4. Sexy sells

There’s a big trend in the women entrepreneurship space these days to want “sexy web copy.” If I had a dollar for every time someone said, “we need to jazz this up a bit” …

Wrong. This is one of the rare times when sexy doesn’t sell.

Clarity is what sells.

@@Clients love clarity.@@

@@People don’t buy what they don’t understand.@@

“Sexy” language can often obstruct the clarity of your message, which means it’s costing you sales.

That’s not to say that if you have a brash or sexy brand that you can’t use sexy language. It means that you need to make sure you’re creating a message that’s crystal clear, with a side serving of sexy.

Clarity trumps everything else.

Want to say you “ invoke the backbone of ‪evolutionary women”? Don’t do it. People won’t know what that means.

6. You should write in the third person

Your dream clients aren't going to leap at the chance to work with you if you talk in the third person because it distances you from them.

The third-person uses an objective narrator who tells the story without describing your thoughts, opinions, or feelings. It sounds like the story is happening to a distant, far-away person.

It’s very hard for your readers to feel a connection to you if you put a narrator in between you & them. It means that they can’t get a sense of who you are as a person, so they can’t get to know, like & trust you (which makes is infinitely harder to hireyou).

And if your audience can't get to know the real you through your website, then you'll have a much harder time attracting the right clients for you.

If you hope to write copy that closes a sale, authenticity is the only way to go. That means: first person all the way.

In print, we’ve known for years that the more conversational you can be in your pitch, the more effective your writing becomes. And it’s true online too.

So ditch all the corporate strategies that you’ve been taught & just talk like a normal person. Then, you’ll attract people that want to work with you because you’re you.

What your web copy really needs to do for you

All sales copy (meaning the kind of web copy that actually gets you clients, which is what this course is all about) needs to:

build your know, like & trust factor

explain the value of your work

explain who your work is best for

break down objections that stop people from buying from you

make it easy to hire you

make it clear that you’re a very low risk choice.

What if you DOUBLED the number of website visitors that turned into paying clients?

@@A bad website is like going fishing for clients with a net full of holes@@

Imagine how your profits would change if you knew your website was set up to convert DOUBLE the amount of website visitors into clients than it does now... What would that do for your business?

If you're struggling to get enough clients from your website, be sure to join my upcoming webinar, "Client Attraction: How to get DOUBLE the clients from your website."

It's starting on 29 February (or 1 March for my fellow Australians) & it'll help you get clear on how to set your website up so that it becomes a Venus fly trap to your dream clients.

Because more clients = a more sustainable business that lets you do what you love.