How Do You Test a Truly Canadian Battery? In a Truck Made of Ice Doesn't get much cooler than thisBy Rebecca Cullers

January 10, 2014, 12:29 PM EST

This is the coolest promotion we've seen in a while. Ice cold, in fact.

To prove that Canadian Tire's MotoMaster Eliminator Battery would start under any conditions, the company and agency Taxi decided to freeze the battery to -40 degrees and then, most impressively, install it in a custom truck built almost entirely out of ice.

That's right, they built an actual truck out of 15,000 pounds of ice. They then drove the ice truck for 1.5 kilometers. Read below for several more incredible videos from the project, including behind-the-scenes footage, a recap of its brief drive and a hypnotic time-lapse of the whole thing melting.

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This is the coolest promotion we've seen in a while. Ice cold, in fact.

To prove that Canadian Tire's MotoMaster Eliminator Battery would start under any conditions, the company and agency Taxi decided to freeze the battery to -40 degrees and then, most impressively, install it in a custom truck built almost entirely out of ice.

That's right, they built an actual truck out of 15,000 pounds of ice. They then drove the ice truck for 1.5 kilometers. Read below for several more incredible videos from the project, including behind-the-scenes footage, a recap of its brief drive and a hypnotic time-lapse of the whole thing melting.