PETA’s Banned Thanksgiving Day Commercial

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MediaCurves.com conducted a study among 321 viewers of PETA’s “Grace” Thanksgiving advertisement. Results found that viewers were less interested in animal rights issues after viewing a controversial ad. More than one-third of viewers (36%) reported that the advertisement was “not at all effective.” In addition, more than half of the viewers (56%) indicated that the ad was “disturbing.” More in depth results can be seen at: http://www.mediacurves.com/Advertising/J7658PETAThanksgiving/Index.cfmThanks,Ben