With supply chains evolving to become competing networks of partners, there is opportunity for companies to leverage Supply Chain Orchestration platforms to achieve additional competitive advantage. Gartner recently wrote a report that investigated how supply chain networks are integrating with each other.

E-commerce leaders such as Amazon and Warby Parker have created competitive advantage with advanced logistics, shipping, and returns processes, building fanatically loyal and high value customers. The trends in consumer e-commerce are penetrating into B2B, where customers expect the same flexible service, ease of use, and multitude of delivery and return options.