DALLAS, Sept. 27, 2013 /PRNewswire/ -- Promises of Tomorrow, a Texas-based nonprofit organization, has announced a fall event aimed at raising awareness and financial support for people battling breast cancer. The event, called 'Bras for a Cause', raises money by auctioning custom designed bras which are modeled by Dallas-Ft. Worth area firefighters. The event is being supported by BioTE Medical, a nationwide leader in natural hormone replacement therapy.

The Glass Cactus at The Gaylord Texan Resort will be the location for the 5th Annual 'Bras for a Cause' Fundraising Event, Tuesday October 1 from 6-10PM. The event features firefighters modeling custom 'Bras for a Cause'. The 'Bras for a Cause' will be auctioned off during the evening as participants are encouraged to outbid others in order to raise money for breast cancer awareness and support.

Promises of Tomorrow and the 'Bras for a Cause' events were co-founded by DeDe Galindo and Emily Weathers. Both women's lives have been touched by breast cancer. Ms. Weathers commented, "My mother and grandmother were both diagnosed with breast cancer in the same year. Having gone through that as a young girl has motivated me to help others." Ms. Galindo added, "Even though we have lots of fun at our 'Bras for a Cause' events, this is very serious. We want to be there for people when they or their family are fighting breast cancer."

Galindo and Weathers said that money raised goes to a number of areas of support. Weathers said, "One of our primary goals is to provide genetic testing for those at risk who cannot pay for it themselves." Using financial gifts efficiently is a key operational goal. According to Galindo, "We run lean and mean. Other than one part-time paid administrative person, all of our staff are volunteers. This means that a very high percentage of every dollar donated goes to help people and families living with the challenge of breast cancer."

Dr. Gary Donovitz, President & CEO of BioTE Medical, commented on Promises of Tomorrow and 'Bras for a Cause'. "We are excited to be working with Promises of Tomorrow. Their focus on helping to provide screenings and other services is essential to early detection of breast cancer." Dan DeNeui, COO of BioTE Medical, added, "At BioTE we believe deeply in the mission of 'Bras for a Cause'. At BioTE we share a common mission of bringing support and new hope to people who are fighting breast cancer."