Do you like to write or blog? Bill Gassett has a website that doesn’t even have IDX on it. Why? Because it provides so much ‘value’ to all of his clients and prospects that it doesn’t matter if they search for their home on his site or not.

Gassett’s niche is providing ‘over the top’ educational content on his website that attracts visitors and leads to him.

Pro Tips Section:

It’s great for you to pick a niche! That’s an awesome first step. However, the biggest challenge is getting others to recognize you as the expert in that niche.

This requires you to change people’s perception of you. Thus, it takes marketing!

Here are marketing ideas you can copy/paste to get the most out of your new real estate niche:

SEO: Are you the relocation expert for a particular company? Awesome! Let’s get you showing up on Page 1 of Google for the 5-10 keywords or phrases that relocating employees might type in. This takes SEO work. Here’s a quick infographic that’ll help you create an SEO landing page for lead capture.

Pinterest: Are you a dog lover? Boy is Pinterest the place for you! You can post about dogs and houses all day long. I suggest reading this Pinterest lead generation article and then checking this one out.These two articles will help you understand how Pinterest can get you in front of a mass number of potential clients!

Blogging: Google loves blog content. If you’re looking to rank on Google, start writing blogs that help out people in your niche. Blogging (and videos on blogs) are some of the best ways to exploit any niche.

LinkedIn Lead Generation: Finally, LinkedIn is perhaps one of the most under-utilized networks online. You can connect and search for people directly in any niche that is career related. I suggest starting out by optimizing your LinkedIn Profile, and then executing daily on these lead generation tactics. Before Easy Agent Pro’s blog took off, LinkedIn lead generation was a primary source of business for me. I could easily count on 10-12 firm leads from the network per day!

What do you think?

Are you excited to re-define your niche?

When you execute marketing like we talk about in this article, you can really positively impact the lives of so many people.

Having a niche should help you focus on really specifically helping a lot of people! Let me know your comments and thoughts below.