Unlock unprecedented zip+4 targeting, online.

Until now, only the postal service could reach your customers at the zip+4 level. The accuracy and reliability of the postal experience, online, can exist and doesn’t have to come at any cost to consumer privacy. We believe that privacy and functionality can exist in lockstep – without tradeoffs.

Privacy should only have one setting – on.

Privacy should always be the default. We work with advertisers and Internet Service Providers to bring zip+4 targeting online. What we don’t do is allow either party to learn any private information about consumers. In this way, we act as a bridge to help bring old world advertising, online, without ever disclosing any private information – ever.

Use the marketing tools you already have.

As an advertiser, you already know where your customers live. You know your local trading area, you have your demographic research and you’ve built your offline marketing models – we feel that you should be able to use it all online. We’re not trying to reinvent the wheel we’re just changing the road. Target your customers the way you always have, just do it online.

Audience Partners acquires Bering Media.

The acquisition positions Audience Partners as the leading addressable media and technology platform in North America. As advertisers are adapting their messaging and media buying to a rapidly evolving multi-screen world, the combined company is poised to allow advertisers to synchronize digital multi-screen advertising with their linear and addressable television media buys.

The Privacy Debate

“Bering Media set out to develop an innovative technology to allow ISPs that have made the decision to partner with an ad server to provide IP geolocation services, but to do so with zero disclosure of potentially personally-identifiable information about subscribers − a positive-sum, not zero-sum, approach in which privacy co-exists alongside functionality” – Dr. Ann Cavoukian, Information and Privacy Commissioner of Ontario.