work/Branding

SINAPSE STATIONERY

Sinapse, a medium sized consulting firm in Melbourne wanted to take on the “big names” at the top end of town and grow its business and clients. For this their original branding required some work.

As we were developing a new website for Sinapse at the time, we made sure all new design elements connected in a way that would tell the same story.

Armed with a new logo and expanded colour palette we set about making a bold and fresh make-over on the company’s stationery. As these items are the “face” of the organisation we wanted to make a powerful impact on the user so we incorporated solid bright colours with more conservative layouts to get the right mix of professional and accessible.

We also gave Sinapse staff a choice of their own coloured business card taken from the brand’s colour palette. The result was a great mixture of coloured cards and a sense of individual expression amongst the Sinapse team.