Online Behavioral Advertising (OBA), requires that you provide users notice and choice regarding the use of their information. Managing this process across dozens or hundreds of ad campaigns and millions or billions of ad impressions requires a technology solution that can operate at scale while providing a great user experience. Brands, publishers, and ad tech platforms all need to comply with the DAA / EDAA / DAAC self-regulatory programs.

Looking for help with DAA / EDAA / DAAC advertising compliance?

Resources

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