Kobi Gershoni November 16, 2015Comments Off on Analytics for Innovation: Why You Need to Read the External Signals

How can you use big data to increase your chances of success at the fuzzy front-end through big data analytics? At the recent IE Product Innovation Summit in Boston, we shared our firm’s learnings to date and showed how can works in a case study on Keurig.*

Kobi Gershoni oversees Signals' research methodologies and analytics team. Today he shares data visualization and a Personal Healthcare case study that demonstrates how open source intelligence, or the practice of connecting the dots between publicly available source types, enables a new path to evidence-based decision support for new product development. Let’s see how it works...