Emerging Market Spotlight: Brazil’s many opportunities

As the Football World Cup and Olympics approach, Hong Kong electronics and fashion are to make their mark in Brazil, says HKTDC Economist Louis Chan.

One of the greatest business attractions in Brazil is its large pool of consumers. Its 190-million-strong population and ever-growing middle class constitute the largest consumer market in Latin America is an undisputed factor for traders keen to “score” in the continent’s equally effervescent marketplace.

Brazil’s continued prosperity and optimism provide excellent opportunities for electronics firms in a highly competitive environment. How Hong Kong companies and exporters can better serve the country’s sustained quest for quality products thus becomes a very spellbinding question! Given the sheer share of electronics to Hong Kong’s exports, reaching new heights of success in Brazil’s electronics market is of particular importance.