Pepperidge Farm Sweetens Up The Grocery Aisle With New Goldfish Grahams

Norwalk, C.T.- Pepperidge Farm is pleased to announce a delicious, new addition to the Goldfish line of baked snack crackers with the launch of Goldfish® Grahams - smiling snacks that are satisfyingly sweet. Ideal for lunch boxes or on the go, Pepperidge Farm Goldfish Grahams are sure to please moms and kids alike.

Goldfish Grahams are made with whole grains and contain no artificial preservatives. Goldfish Grahams are available in three popular flavors: Honey, Chocolate and Cinnamon. With the addition of these tasty new flavors, Pepperidge Farm now offers consumers thirteen different flavors of Goldfish crackers including Cheddar, Cheddar Made with Whole Grain, and Pretzel.

“We know that moms are increasingly more concerned when purchasing sweet treats for their kids,” said Michael Simon, Senior Vice President/General Manager - Snacks Division at Pepperidge Farm. “We’re thrilled to offer new Goldfish Grahams in an effort to provide moms with a sweet, wholesome option they can feel good about giving to their families.”

To understand how moms would feel about the new Pepperidge Farm Goldfish Grahams, Pepperidge Farm conducted a consumer study 1. The findings indicated that Goldfish Grahams passed the ultimate test with moms.

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An impressive 98 percent of moms said that they would purchase Goldfish Grahams for their families.
* More than 80 percent of moms agreed that Goldfish Grahams are fun to eat, good on the go, and a snack that their kids will also agree on.

Pepperidge Farm Goldfish Grahams will be available on March 30 at major supermarkets, grocery stores and mass merchandisers nationwide with a suggested retail price of $2.19. For additional information on Pepperidge Farm Goldfish Grahams, please visit www.pepperidgefarm.com.