CMO Corner: “Why Litigators can be Great Business Developers”

Alice Rodd O’Rourke, a brand marketer with extensive experience in the legal industry, explains how the same skills that make for successful trial lawyers or transactions attorneys can be a gold mine in terms of business development success in this exclusive two-part “CMO Corner” interview.

Alice Rodd O’Rourke is a seasoned brand marketer with extensive experience in the legal industry as a lawyer and business developer. After working as Counsel at Colgate Palmolive, she held venture capital and marketing positions with the global consumer package goods giant before taking leadership roles in New York State energy and economic development authorities. Thereafter, as President of the New York New Media Association, she led it to prominence as the world’s most vibrant technology industry association. Most recently, she has held senior marketing positions at O’Melveny & Meyers LLP and Day Pitney LLP. Alice received her J.D. from Fordham Law School and began her career as an Assistant District Attorney in New York City. She has taught business law on the undergraduate and graduate level, and is a frequent speaker and panelist on technology, marketing and career development topics.

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[...] • Litigators and business development executives, like CMOs, are analogous. And an unemployed litigator and an unemployed marketing executive are likewise analogous. Discuss. [Legal Minds TV] [...]

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I’ll answer the question..
Simply because they hire lots of people to work for them such as paralegals, call centers and marketers.

They work for people, for legal matters, we are living under law so there is no doubt law firms are great business developers..