Pepsi Zero Sugar Super Bowl LI Halftime Show Is Most-Watched Musical Event In History Across All Platforms

NFL Communications

It looks like your browser does not have JavaScript enabled. Please turn on JavaScript and try again.

Pepsi Zero Sugar Super Bowl LI Halftime Show Is Most-Watched Musical Event In History Across All Platforms

Super Bowl2016RegularEnglish

Page Content

​FOR IMMEDIATE RELEASE

2/17/17

PEPSI ZERO SUGAR SUPER BOWL LI HALFTIME SHOW

IS MOST-WATCHED MUSICAL EVENT IN

HISTORY ACROSS ALL PLATFORMS

The NFL today announced
that the PEPSI ZERO SUGAR SUPER BOWL LI HALFTIME SHOW featuring global
superstar LADY GAGA is the most-watched musical event of all-time across
all platforms and the most-watched Super Bowl halftime performance in history
through broadcast and digital channels.

Nearly 118 million viewers
tuned into the performance on the FOX broadcast network. In addition, Lady
Gaga’s performance at NRG Stadium in Houston is the most-viewed content on
NFL’s digital platforms, including but not limited to NFL.com,NFL Mobile, Twitter, YouTube, and Giphy.
Through these channels, the Pepsi Zero Sugar Super Bowl LI Halftime Show
reached at least 150 million unique people, garnering more than 80 million
views and totaling 260 million minutes watched.

“We were thrilled to
collaborate with Lady Gaga – one of the most talented and versatile performers
in the world – on the Pepsi Zero Sugar Super Bowl LI Halftime Show,”said MARK QUENZEL, NFL Network’s Senior Vice President of Programming
and Production. “The Halftime show provides the ultimate world stage for an
artist. Through her incredible music, choreography and unifying message, Lady
Gaga created a unique performance that will remembered for years to come."

YouTube

The
Halftime Show is the most-watched video on the NFL’s YouTube channel, with more
than 24 million views and more than 140 million minutes watched.

If
Lady Gaga’s performance was its own NFL week on YouTube, it would be the
fifth-highest watched week of all-time.

Twitter

During
Lady Gaga’s live performance, there were 2.2 million real-time tweets about the
#PepsiHalftime show, as well as a total of 5.1 million tweets about the
performance leading up to, during, and in the 10 minutes following.

@NFL’s
tweet drove 47 thousand retweets and 29 thousand likes.

Facebook

More
than 49 million video views, and more than 5 million reactions, comments, and
shares.

Giphy

GIFs
from the Halftime show generated more than 75 million views across GIPHY’s
network.

Four
of the top ten most-viewed GIFs of the night were from the performance.

The Pepsi Zero Sugar Super
Bowl LI Halftime Show, an NFL NETWORK PRODUCTION, was executive produced
by RICKY KIRSHNER and directed by HAMISH HAMILTON. This year’s
performance was broadcast in 180 countries and territories, reaching millions
of fans around the world.