Universal McCann will be working on the TV, press, radio, cinema and
sponsorship areas, while Carat will work on the online and outdoor
elements.

The Carbon Trust appointed a media buying roster in January, which also
comprised Manning Gottlieb OMD and Brilliant Media. A final appointment
was made after a further two-stage procurement process took place.

The contracts, worth a combined value of £12 million over the
year, aim to raise the Trust's profile and promote its services, and
also feature an option to extend for a further 12 months.

Earlier this month, VCCP was appointed the lead creative agency for the
Carbon Trust after beating the roster shops Rainey Kelly Campbell
Roalfe/Y&R and WCRS.

This week, the Carbon Trust launched its carbon reduction label across a
number of major brands, including Walkers, Boots and Innocent. Companies
earn the label for their commitment to reduce carbon emissions.

The appointments come as carbon neutrality rises up the business agenda.
Earlier this year, Marks & Spencer announced that it was to become
carbon neutral.