We all know that social networking has become a huge part of our lifestyle and culture. In one way or another, our lives have involved Facebook and Twitter, whether it be through us individually or through our network. Do you remember that recent picture you saw on Facebook? It's not a surprise that users spend a lot of time online, but they are not just browsing their friend's profiles, they are actively socializing. According to the “S-Net: The Impact of Social Media” study conducted by ROI Research, the majority of U.S. social network users (60%) were at least somewhat likely to take action when a friend posted information about a product, service, company or brand on a social media site (Facebook, Twitter, etc.). Just 18% were not at all likely to take action.

So what kind of action could a user take? Anything really--think online and offline. They could discuss your company or product, recommend your company or product, purchase your company's product, and so forth. For Facebook users, the study showed that 53% of people would purchase the brand or company’s product and recommend the company or product. For Twitter users, they are more likely to talk about the company or product (61%), recommend the company or product (59%) and purchase the brand or company’s product (58%), which very closely resembles Facebook users.

It's safe to say that your business' reputation online is just as important as it is offline. Consumers today don't always learn about you through your television or radio ad; they may actually hear about you through a comment on Facebook or Twitter. Online word of mouth will influence a firm's public relations strategy for years to come.

Does your company have its own Facebook and/or Twitter page? Why or why not? Do you know what's being said about your company or product online? Is online reputation management a part of your overall marketing strategy for your business?

Even more curious about social networking and consumer behavior? Post your comments.

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.