FTC charges deceptive advertising by POM Wonderful

SAN FRANCISCO (MarketWatch) -- The Federal Trade Commission issued an administrative complaint against the makers of POM Wonderful 100% Pomegranate Juice and POMx supplements for making false and unsubstantiated claims that their products will prevent or treat heart disease, prostate cancer, and erectile dysfunction, the FTC said in a statement on Monday. The complaint charges that POM Wonderful LLC and Roll International Corp. violated federal law by making deceptive prevention and treatment claims. The misleading ads appeared in Parade, Fitness, and the New York Times. "The complaint sets forth a proposed order that would prevent future law violations by POM Wonderful. In part, the proposed order would require that future claims that any pomegranate-based product cures, prevents, treats, or reduces the risk of any disease not be misleading and comply with Food and Drug Administration regulations for the claim," said the FTC.

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