frog tape

FrogTape painter's tape creates the straightest lines you can get. In fact, their lines are so ridiculously straight that it's starting to piss some people off. My partner and I crafted a two-part campaign for FrogTape to address this problem.

First, we introduce a faux conflict that this socially progressive community is waging against FrogTape via print and out-of-home media. Secondly, we follow it up with a social media campaign announcing a partnership between FrogTape and the Human Rights Campaign to ameliorate this fictional hostility that we have created.

The message our two-part campaign sends? FrogTape is all about the straightest lines imaginable, but these are straight lines that everyone can enjoy.