@katmandelstein following her social business journey in 140 characters or more

Posts tagged ‘sxsw’

Had a great time presenting at SXSW Interactive 2012 with Jason Stoddard. I especially enjoyed the gamified market simulation that we ran. Afterall it is called Interactive right? I think the attendees had a great time too and special thanks to my friend Will Staney who dressed up as a chicken to help us with the market simulation of a big business selling eggs against a small business. Jason Stoddard and I did some role reversal to make sure that we also learned to apply the concepts we covered in the presentation. So in the simulation, he was the Big Business and I was the Small Business. Here are links to our charts and to the audio podcast of our session. If you attended, thanks for coming! If you missed it, enjoy the slides and the podcast, but you missed out on fun and prizes including Firefly LED bulbs in the simulation. Here are more photos from our session.

This year I will be speaking at SXSW Interactive on Saturday, March 10th, 12:30 pm at the Hilton Garden Inn in the New Business Track. I’ll be representing Big Business in a session called “Why Small is the new Big and Big is the new Small” with friend and small business internet marketeer, Jason Stoddard. This will be a highly interactive session where you will not only learn, but you will have fun applying the concepts first hand in an #eggcellent (hashtag for session) market simulation. I hope to see you there!

I’ll also be doing several press interviews, videos and even appearing on a Time Warner Cable Show on the 19th with Chris Carillo, producer of the Austin Music Network.

This year IBM will have a bigger presence than ever and I have been busily working on the plans with a cross-IBM team and our Business Partner, Ascendant Technology. Be sure to stop by the IBM Future of Social Lounge in Meeting Room 1 of the Austin Convention Center near registration. We’ll reward you with a free social assessment of your business, and an invite to the most social party around! See where Social Business is headed, listen in on live conversations with industry innovators, and be able to recharge and refresh between sessions. IBM and its Business Partners are helping people like you – startups, developers and business leaders – to transform the future of business. While you’re in the lounge, you can also learn more about how IBM developerWorks can help you develop skills, solve problems, collaborate with experts, and stay ahead of the latest technical trends. Our IBM Global Entrepeneur team will also be there and is looking for entrepreneurs with global ambitions to address world issues in energy, healthcare, or other key areas for building a smarter planet. If that’s you, read up on it at ibm.com/isv/startup.

I hope to see you around at SXSW either at an IBM event or one of the dozens of special events or great sessions throughout the week. You can always track me down on Twitter by DMing me @katmandelstein.