Seedcamp grad Formisimo gets £350K to fix online forms

UK-based startup Formisimo has landed £350,000 in Seed funding. Investors include North West Fund and Seedcamp. The company also just completed the Seedcamp accelerator. It was founded in 2010, and this is its first outside funding for its web form analytics and improvement software that tackles the problem of unfulfilled and uncompleted web forms and online checkouts.

Formisimo launched into beta in May of 2013. It was founded by Al Mackin and is based in Manchester.