Stephen Colbert is planning to woo exhausted Super Bowl fans with a live show packed with comedy.

The host has lined up Tina Fey, Will Ferrell and comedy duo Key & Peele, along with actress Margot Robbie, to take part in a live broadcast of his “Late Show” on CBS set to take place after the network’s broadcast of Super Bowl 50. The airing will mark the first time a network has ever put one of the late-night programs in the post-Super Bowl slot, which is normally used to gain more attention for scripted series.

Other special guests may also appear. CBS will also air a broadcast of James Corden’s “The Late Late Show” after Colbert’s program is done.

All the visitors are touting movies, and no doubt hope to generate some buzz for their project in front of what is expected to be a significantly larger audience than the ones that tunes in regularly to “Late Show” in its regular time slot. Fey and Robbie star in the coming film “Whiskey Tango Foxtrot.” Ferrell stars in “Zoolander 2.” Key & Peele, star together in “Keanu.

The show will air live from New York City after CBS wraps its broadcast of Super Bowl 50 from Santa Clara, California. Colbert and his team, who normally tape the program, recently did a test run of sorts – a live broadcast on Friday, January 8, that marked the first time the show has aired live in its 23-year history under Colbert or predecessor David Letterman.

CBS decision to slot Colbert’s “Late Show” after the Super Bowl is a sign of the importance of the program to the network’s immediate plans. TV networks typically give the time period after the gridiron classic to a property that executives want to see succeed and to which they feel viewers ought to give more attention.

In 2015, NBC gave the post-game slot to “The Blacklist” and followed it with a special broadcast of “The Tonight Show Starring Jimmy Fallon. ” Fox in 2014 devoted its time to two comedies, “New Girl” and “Brooklyn Nine-Nine.”

Viewers who haven’t tired of watching football have occasionally been rewarded with seminal TV moments in the last hours of Super Bowl Sunday. In 1988, ABC used the slot to debut the pilot of “The Wonder Years,” and NBC gave the post-game spotlight to the launch of “Homicide: Life on the Street” in 1993. In 1992, CBS followed a broadcast of Super Bowl XXVI with a segment of “60 Minutes” during which Bill and Hillary Clinton addressed reports of Bill Clinton having an affair with Gennifer Flowers.

TV fans may also recall favorite episodes of “Friends” (NBC, 1996) and “Alias” (ABC, 2003) that ran in the hours after the football contest had ended.