Wednesday, January 8, 2014

Microsoft Tech Ads Aim At Windows 8 Push

The tech advertising campaign of Microsoft Corporation jumped 30 percent from a year ago during the first quarter. This pushed out Intuit to promote the latest operating system of Microsoft called Windows 8. In total, the ad spending by tech companies was $723 million that was up 30 percent from a year ago. This jump was noteworthy, as spending declined across all other fields. For the last five years, Intuit has led all the tech companies in advertising during the first quarter, as they promote its TurboTax and Quicken software.

This year, with Microsoft’s aggressive promotion of its Windows 8 Surface tablet, and Windows Phone, Redmond’s ad spending has jumped by 200 percent when compared to the same period in 2012, when Microsoft was winding down Windows 7 operating system. This was confirmed after contacting Microsoft tech support team.

Randall Beard, who is the global head of advertiser solutions for Nielsen, said in a statement, “Technology has become so widely available that it pervades every aspect of life to some degree.” He added, “But with increased accessibility comes increased competition, and companies are investing hefty sums into creating buzz around their biggest products in order to secure a share of this sizable market.”

Some of the other top advertisers included Google, Apple and Amazon, Nielsen said. The study covered hardware and software products that include cameras and photographic supplies, handheld music players, computers, stereo systems, and others. However, the study was not limited to only these devices.

Ads got better
Whatever the users feel about the products from Microsoft, its advertising has dramatically improved over the past quarter. The Surface ads of Microsoft were ditching the all-clacking, all-dancing, all-singing Movement premiere, which replaced it with the one that emphasized productivity.

Wes Miller, who is an analyst with Directions on Microsoft, said that the second ad marked a very big change. Miller said, ”It is significant, because it is the first ad that really shows what Surface can do that the iPad cannot.” This ad aims at clarifying the unique features of the Surface rather than dancing around it.

If you wish to know more on the tech ads of Microsoft, you can contact the Microsoft tech support team. They will be able to provide you with more information on the tech ads of Microsoft. You can also visit the Microsoft support forums. Many active discussions are taking place in these forums regarding the tech ads of Microsoft.