Sainsbury’s online Christmas sales rocket after SCM investment

Sainsbury’s has reported a 20 percent leap in e-commerce sales on the lead up to Christmas, as it praised the results of supply chain investments.

Leo King
January 11, 2012

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Sainsbury’s has reported a 20 percent leap in e-commerce sales on the lead up to Christmas, as it praised the results of supply chain investments.

In December, the supermarket delivered 160,000 orders per week to online customers. Sainsbury’s said in a statement that it had its “best-ever availability” of products during the lead up to Christmas.

Sainsbury’s expanded its online business in 2009 when it started selling 8,000 non-food products via the internet. A year later, it launched a ‘click and collect’ service, allowing people to order online and collect in-store.

Over Christmas last year, some 75 percent of people buying general merchandise used the Click and Collect service.