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For many years, advertising in newspapers, on TV, and the radio were the standard ways for businesses to promote their brand. As the internet became more popular and available, advertisers began to have more options about where and how they could share their message. The opportunity to place ads across the internet on popular and niche websites give businesses more of an opportunity to engage with consumers. Now, as more people turn to mobile and tablet devices as their source for news and entertainment, businesses need to focus on mobile advertising.

What are you doing this weekend? Might we suggest, bundling up against the crisp fall air and go visit one of the dozens of apple picking farms in Massachusetts? Apple picking has been a part of life in New England since 1623. Apple orchards were a part of how a farmer’s family made a living as they harvested fruits and vegetables for every season. Now, growing apples with the intention of having visitors pick the apples has become a thriving business.

In just ten years, technology has drastically evolved and changed the way people engage with news media. Reading a newspaper or website isn’t just about creating and ranking stories that will appeal to readers, it’s also about finding a way make advertising more engaging to those readers.

As a small business owner, the relationship you have with the community is very symbiotic. They rely on you to offer products and services that the community needs, and you rely on their patronage to keep your business open and profitable. Having this relationship with your customers offers a personal touch that larger chains can’t compete with. In many cases you might even call each other by your first names or greet them with a handshake when they walk in.

The key to running a successful social media campaign is engaging with as many consumers as you can. Businesses that have social media accounts can instantly communicate with their customers to share promotional messages. These posts can encourage customers to shop at your store and share the promotion with their friends. The success of your campaign increases as more people see and share your content.

Commuting to and from Boston can be a pain. There might not be any room for you to sit down, or worst still, your bus or train could be running behind schedule. However, the trip is necessary for thousands of men and women who make their way into the city for work and leisure. Imagine what it must’ve been like before modern public transportation. You would have to catch a ride on carriages or maybe on an early automobile. That’s why in 1892, the Newton & Boston Street Railway was formed and offered people an electric trolley that took them from Newton Upper Falls to Newtonville.

Social media has never been more popular. More than two billion people are a part of at least one social media site, and those numbers continue to grow monthly. But what social network (Facebook, Twitter, Instagram, LinkedIn) is in synch with your personality? Take our quiz and find out.

As of right now, Facebook is the ruler of the social media kingdom. It has more daily users than all other social networking sites combined. Many people see it as a way to communicate with friends and family, but as a business owner you should be focused on how it allows you to engage with consumers.

Every business should be using social networking sites as a part of their business’s marketing strategy. They offer your small business the opportunity to engage with consumers and introduce your products and services. It’s also a fantastic way to connect with other businesses in your industry to work on future partnerships and business growth.

As a small business, you hope every online ad campaign you run will result in more customers visiting your website or you physical store. But as the internet has evolved, so has the way people engage with online advertising. They don’t want to see a deal, they want to learn about why it’s great. Native advertising is content that educates consumers and promotes a business, service or product. It answers questions in the copy about why a promotion or tool is the solution to a specific problem.

Native advertisements can include video content, text, images, links to your website and other business information. The goal is to engage with your customers, and not be a passive voice.