The key to successful marketing involves two important facts: Know your audience Be helpful when your audience needs you to be Today’s audience is tired of in-your-face advertising. They scroll past pay per click ads. They hang up on telemarketers. They don’t answer...

Facebook. E-newsletters. Robo calls. Website pop-ups. Creepy personalized social media ads. The deluge of marketing messages has become so mind numbing, Generation Z’s era of digital natives has only an 8-second attention span. If this is the future of marketing, how...

Unlike any other industry, tourism tells a different kind of story If you’ve been on a vacation, then you’ve been a tourist. Do you remember why you chose to pack your bags, hop on a plane and choose your last vacation spot? Tourism marketing is unlike any...

It’s not uncommon to spend so much time on the what and the how of marketing that you forget the most important part — why. Why you do what you do is what sets your business apart from the competition and it lays the foundation for your business differentiation....

Let’s get to the point right now — shall we? Brand identity costs range as low as $5 to upwards of $5,000: You can DIY a logo on Canva for free! You can hire an anonymous designer on a service such as Wix.com or fiverr.com for as low as $5. Freelance graphic designers...