shorter Telethon hours

The 2011 MDA Telethon will run for six hours during prime-time viewing hours, in a bid to increase both audience and donations

posted on October 6, 2010 - 4:29pm

Sometimes, less is more — and that’s the strategy behind MDA’s decision to shave off more than 15 hours from next year’s Labor Day Telethon broadcast.
The new six-hour Telethon will run during the prime-time viewing hours of 6 p.m. to midnight (Eastern time) on the Sunday of Labor Day weekend, and will include the same time-tested mix of top entertainment, profiles of individuals and families...