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Thursday, June 27

PR: Kerastase Initialiste

THERE IS A BRIGHT FUTURE FOR YOUR HAIR

25 years after creating the first hair masque, Kérastase has innovated once again by creating a revolutionary hair care product that works on your hair to make it more beautiful every day. INITIALISTE is the first Kérastase serum based on native plant cells that acts from the birth of the hair, enabling it to grow stronger, brighter and more beautiful than ever. Its exclusive Regenerative Complex® protects the scalp environment to optimise the production of the hair biomaterial, thus reinforcing fibre strength. Hair quality is improved from the source and for a long time. With INITIALISTE, an innovation inspired by skin care, Kérastase has turned a new page in hair care, ushering in a new era of stem cells biology.

WHY SCALP CARE IS IMPORTANT

The scalp is essential to bringing out the sublime beauty of every woman’s hair, which is the mission of every Kérastase hairdresser. The scalp is where hair fibres are born. For this reason, the scalp deserves the same careful attention that is given to facial skin.

· The skin on the scalp is fine and delicate. The scalp is 4 times thinner than the skin on the rest of the body. The dermal-epidermal junction is twice as taut as the skin on the face

· This skin is made up of tissues with unique functionalities. It is endowed with a high concentration of neuro-sensors, with 2 stem cell reservoirs and immortal dermal papilla

· This skin is where sublime hair originates - a source of sensations, a source of colour, key to hair density and to growth

A COMPLETELY NEW REGENERATIVE COMPLEX®

At the heart of INITIALISTE, the Regenerative Complex® protects scalp environment, thus improving the hair quality at its source. This exceptional formula, developed like a skin serum optimises the follicular regenerative capacity which creates beautiful hair that is stronger, shinier and fuller, thanks to:

· Native plant cells taken from Malus Domestica, a millenary known apples species. We have proven their ability to optimise the environment of skin stem cells and to maintain their regenerating power.

· A Glucolipid (SP94) that acts on the external hair sheath. The lipid component consolidates the structure of the follicle’s external sheath. The “Gluco” component is an energy reserve that enhances the cell metabolism and enables rapid hair growth. In vitro tests.

· Ceramide imitate the ceramides that is natural hair components, and strengthen the resistance and cohesion of the capillary fibre.

THE MUST-HAVE PRODUCT FOR EVERY WOMAN: THE ADVANCED SCALP & HAIR MIRACLE SERUM

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