Loaf opens Notting Hill showroom

Online furniture retail brand Loaf has announced the opening its second showroom in London.

The new 5,500sq ft ‘Loaf Shack’ has officially opened today, 15 July 2016, in Notting Hill on Lancaster Road and will run alongside the Battersea Loaf Shack, which opened on 8 October last year.

The Art Deco building features the British brand’s handmade collection of beds, sofas, furniture and accessories, all spread across eight rooms – including a mattress testing area (pictured).

Charlie Marshall, founder of Loaf, comments: “I grew up just around the corner from our new Shack and I used to spend my summer holidays earning a bit of pocket money painting my Dad’s office which was slap-bang opposite. It’s my favourite building in the area and I’ve had my eye on the space for a very long time.

“We’ve created a special somewhere for people to come and put their feet up and be happy. I always hoped that one day I’d earn my living through chilling!”

Loaf.com, which has been established since 2008, also confirmed that more potential openings were in the pipeline.

The January Furniture Show (Birmingham NEC, January 22-25 2017) plays host to some of the biggest and best names in the furniture and furnishings industry – showcasing everything from cabinet furniture, upholstery and beds to soft furnishings, flooring and giftware.