Automotive Industry Celebrates Polk Automotive Loyalty Winners

DETROIT--Jan. 18, 2014: Thirty-three winners were recognized for automotive loyalty and
conquest during the Polk Automotive Loyalty Awards presented by IHS
Automotive. The winners were honored during the Automotive News World
Congress in Detroit this evening in conjunction with the North American
International Auto Show (NAIAS).

Winners were named in eight featured categories during the event.
Included were recognition for ethnic loyalty to make among various
audiences; overall manufacturer and make; most improved; and two awards
recognizing conquest in the auto industry, including highest percentage of
conquest registrations and most improved conquest percentage of
registrations. In addition, 25 segment-level loyalty winners were
announced, many of which are repeat winners from previous years.

“Conquesting is being closely followed by OEMs and dealers alike
as they seek to improve market share and win customers from competing
brands,” said Jeffrey Anderson, director of loyalty and source of
sales solutions at Southfield, Mich.-based IHS Automotive, a division of
research and analytics firm IHS. “In addition, the auto industry is
focusing marketing efforts on improving consumer loyalty at the dealer and
OEM level as the rebound from the recent industry recession
continues.”

Loyalty is determined when a household that owns a new vehicle returns
to market and purchases or leases another new vehicle of the same model or
make. The Polk Automotive Loyalty Awards are presented annually to OEMs and
brands that demonstrate a manufacturer’s ability to retain owners
over repeat buying cycles.

IHS Automotive tracks owner loyalty throughout the year and regularly
works with its customers to effectively manage owner loyalty and conquest
efforts through in-depth analysis of automotive shopping behaviors, related
market influencers and development of retention and conquest strategies.
This year’s awards are based on an analysis of more than 7.4 million
new vehicle registrations during the 2013 model year, which ran from Oct.
1, 2012 through Sept. 30, 2013.

“It is truly exciting to see OEMs leveraging performance analytics
not only for automotive Loyalty, but for all sources of sales at both the
market and dealer levels,” said Edouard Tavernier, senior vice
president at IHS Automotive. “OEM marketing teams are increasingly
focused on discrete audience targeting directed towards loyalists vs.
conquests for each vehicle line, and our loyalty awards program provides
fact-based recognition for these efforts.”

A complete list of 2013 Model Year Loyalty Awards by category is as
follows:

Manufacturer and Make Loyalty Awards:

Overall Loyalty to Manufacturer

Ford Motor Company

Overall Loyalty to Make

Ford

Most Improved Loyalty to Make

Cadillac

African American Market Loyalty to Make

Ford

Asian Market Loyalty to Make

Toyota

Hispanic Market Loyalty to Make

Toyota

Conquest Awards:

Highest Conquest Percent of Registrations

Audi

Most Improved Conquest Percent of Registrations

Subaru

Segment Model Loyalty Awards*:

Non-Luxury Traditional Compact Car

Toyota Prius

Non-Luxury Traditional Mid-Size Car

Honda Accord

Non-Luxury Compact CUV

Honda CR-V

Non-Luxury Full-Size Half-Ton Pickup

Ford F-150

Non-Luxury Mid-Size CUV

Kia Sorento

Non-Luxury Mid-Size SUV

Jeep Grand Cherokee

Non-Luxury Traditional Sub-Compact Car

Fiat 500

Non-Luxury Mid-Size Van

Chrysler Town & Country

Non-Luxury Traditional Full-Size Car

Toyota Avalon

Luxury Mid-Size CUV

Lexus RX

Non-Luxury Mid-Size Pickup

Toyota Tacoma

Non-Luxury Sport Mid-Size Car

Dodge Challenger

Luxury Traditional Compact Car

Mercedes-Benz C-Class

Luxury Traditional Mid-Size Car

Mercedes-Benz E-Class

Non-Luxury Full-Size SUV

Toyota Land Cruiser

Luxury Compact CUV

Acura RDX

Non-Luxury Sport Car

Hyundai Veloster

Non-Luxury Compact SUV

Jeep Wrangler

Luxury Sport Car

Mercedes-Benz SL-Class

Luxury Full-Size SUV

Land Rover Range Rover

Luxury Traditional Full-Size Car

Lexus LS

Luxury Traditional Sub-Compact Car

Lexus CT200H

Luxury Mid-Size SUV

Mercedes-Benz G-Class

Luxury Exotic Car

McLaren MP4

Luxury Prestige Full-Size Car

Rolls-Royce Phantom

* Vehicle Segment winners are listed based on segment share of the
market from highest to lowest.

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