VP/Programming Keith Abrams explains to R&R's Street Talk this morning: “We pumped gas for as long as they could hold their breath! People wore swimmer’s nose clips to keep from cheating. Nobody passed out — although a couple looked a little wobbly at theend. We serviced over 50 cars in two hours— four TV stations showed up to cover the event. The ABC affiliate loved the idea so much, they even made their own‘Gasping for Gas’ logo! It was hilarious to see that on TV.”

By 6:30 am, when the Kool 105 street team arrived at the pumps, there were already 200 cars in line: “Most folks averaged in the eight-gallon range, except for this one guy who filled up his entire tank to the tune of $42.40 — over 16 gallons! We just stood and watched in horror ...it seemed like forever, and he only stopped because his tank was full! There’s no telling how long he could have gone! It was like the ‘Return of Swamp Thing!’”Google and Yahoo News is always a great way to 'search' for ideas. This May headline in a Westport, Connecticutt newspaper make have been the Genesis of this idea.Or, maybe this from Sonoma, CA.