The website design and function could be brilliant. But what if they take your readers to unclear writing or outdated information? Readers think the site, no matter how slick, is shoddy. Once a reader has a bad experience with your website, you lose their trust. They won’t want to visit again.

So when your website needs redeveloping, think of the content sooner. Don’t make the writing the orphan child of the project. It’s the King. Let it rule.