Round Table Pizza Enters Fast Casual Segment with New Concept

June 26, 2014 08:16 PM Eastern Daylight Time

DUBLIN, Calif.--(BUSINESS WIRE)--Round Table Pizza, a chain of 450 restaurants located throughout the
West Coast, has jumped into the fast casual segment with the opening of
its new concept, Fresh Pixx. The restaurant, which focuses on
customization and quality, offers individual pizzas and salads created
for each guest from freshly prepared and unique ingredients.

“The reception to Fresh Pixx has been great,” explains Tinka Gordon,
Chief Marketing Officer of Round Table Pizza. “Everyone appears to be
rushing into the fast casual pizza market, but we have brought it to a
new level by providing a unique salad alternative, innovative toppings
and a flavorful, crisp version of the traditional Round Table crust.”

The experience starts with a choice of pizza or salad. Both are served
on a crispy thin crust. Fresh Pixx team members then guide customers
down the 30 foot open-kitchen counter, working with them individually to
build each salad or pizza atop their personal canvas of dough. The
customer can create a pizza or salad from scratch or choose from 18
specialties, including Chicken Picatta pizza and Steak and Gorgonzola
salad. Drink selection includes fresh lemonade made with cane sugar,
root beer straight from the tap, a great selection of cold tap beers,
and organic wines. Ultimate gratification comes mere moments after
guests are seated in the comfortable and modern dining room, when fresh
pizzas and salads are delivered to the table.

The popularity of the salad entrées has not been a surprise. ”Other fast
casual pizza concepts have relegated salads to an accessory sold in a
plastic container next to the cash register;” says Michele Hennessey,
Director of Product Development, “however, our customers have told us
that they want a fresh, customized salad entrée alternative and we have
created something special for them. Fresh Pixx salads are served on a
freshly baked thin crust topped with olive oil and asiago cheese.”

But whether your preference is pizza or salad, create-your-own or
specialty, prices are simple and affordable, starting at $7.99.

This is the first of several Fresh Pixx locations slated to be opened by
Round Table Pizza. “We are confident that we have developed a great
concept for our guests and franchise partners,” explains Ted Storey, SVP
of Business Development for Round Table Pizza. “We plan to build
additional Fresh Pixx locations in 2014 and will begin the franchise
development phase in early 2015. The strategy of offering franchise
partners multiple pizza brands to compete in the $30 billion market
makes Round Table Pizza an extremely desirable option for franchise
operators.”

Fresh Pixx is open for dine-in and take-out daily from 11 a.m. to 10
p.m. at 3776 Fallon Road in Dublin at the Gateway Shopping Center in
Dublin, CA. Visit www.freshpixx.com
or call the restaurant at 925-833-7800 for more information.

Contacts

Round Table Pizza, IncAmy Lucas, 925-969-3900

Release Summary

Round Table Pizza jumps into the fast casual segment with opening of Fresh Pixx, which focuses on individual pizzas and salads made from fresh, unique ingredients.