Auto-Industry Ads Score at the Super Bowl

2/6/2012 1:28PM

For the second year in a row, the Chrysler won over audiences during Super Bowl XLVI with an emotional commercial and ads for Volkswagen, Acura and Chevy also took top honors, according to ad pros. Suzanne Vranica has details on Lunch Break.

This transcript has been automatically generated and may not be 100% accurate.

I ... what ... a priceless Dana last night he Super Bowl ad ... says Anthony is going to bring us up-to-date right out of five and the lows ... what the industry as it is for you the ... big day for the car makers in Detroit we have to start with the Clint Eastwood at the good about them so badly that point because you you can tell it's a boy you're watching again Watson adds ... that he came on as the eye ... I mean we cant that that for us and so the scary part ... people are liking it seems the political scene ... it hit the market to leave the political atmosphere that found ... in the country right now I think if I submit that the super grantor attention and it featured me in and I am Syngene at this point ... aam I think these bonds people we talk to were like ... oh my God Clint Eastwood for president ... um I think every meal we replace a lot people have greater syrup over it they're watching game really intently at that point so ... I'm taking even more traffic and people going to our website to watch a YouTube to watch and I think it to the top of the prolonged time it was an ad for Chrysler but it seemed to be really an ad for Detroit and then I go on American slowly ... and if the fall of Celestia they went in and which was basically bring back to try it and it's been this year you know like Heidi top that they tried to really at a secret ... up until last week when the last turtle we actually popped it that they had displayed ... no one expected to be this emotional and I think even the company's price direction to that ... what a more emotional as of the night yet car makers did will spread across the board in your hearing what's interesting is that you had more than it got the car makers in the team T and had a great ad about the apocalypse that poke fun at Ford ... for texting try to stop that from getting on the Airlie that lead the weekend and then you know they'll do so Yeh MSNBC has to up the topic they couldn't get off the air so ... right it's it's it's it's it's good to see these carmakers bought new in two thousand and nine the Flagstaff than twenty three percent ... in this country the economy the into a tailspin ... so what is like the answer not have to rethink this country because the average rating that they're doing at ... three point five million gazillion dollars for thirty million star to million ... it could get their grab for thirty second spot it's great it's a good thing for me to cutting its briefing to the economy ... of reading to just coming and doesn't work with a record to early read yet ... it does look like it's can take that over two million adherents were talking to someone from Tebowing ... after you are just about how I how their ratings were ... just quickly before second try to get them to pull that ad by the competitor ... to store brand instead when I get that idea from that I think it's a really good idea and here's why number one in three D there's no way that GM would not be true that that claim was not what we are to death would seem like a team TNT on TV the use that as you are not ... the whole week you had become Joel wanted was the funeral of TN ... on Twitter and every time we get to the report are not talking about this by great Lakes anymore just to get going he called it a gift that keeps on getting some candy and soda seventy interfered in the third at the next segment that was interesting and some of the big losers now ... there was one amazing tell Laura for all helpful or with just picked the wrong one with everyone in the room I was with how that played a described at the didn't see any ad with Victoria's secret model to basically say ... she men out there if you get you shot in the in the Mosul police that she could ... I believe that there ... Tom Watson women are upset with the at Tel afar like to do this they don't care at the end of the year E-mail downtrends ran around ... you're banking on it to get men to call you know and ... many loving right now that desire part about what they think of what ... they're buying flowers ... to be fitted charities we had dated back the breach in and we did that and ... a level playing field out there and he keeps