0:07Skip to 0 minutes and 7 secondsHello and welcome to week three of the Secret Power of Brands. This week, we're asking, where does a brand like this come from? How did the Cadbury brand begin? How do brands, if there are bunches of ideas, how do those ideas get defined? We'll be exploring that this week. We're introducing a tool to you called the butterfly diagram, and we'll be challenging you to take a brand and define it. So this is the first of two creative weeks on the Secret Power of Brands.