Could there be anything less appealing than snorting a chocolate concoction, about which the health effects are still unknown, up your nose? Apparently, yes. A new product, titled Coco Loko (in a nod to Four Loko, we can only guess) is gaining some traction in the U.S. Available on Amazon, where it is described as giving consumers a “euphoric” rush, Coco Loko is being sold in a tin of 10 servings for $24.99 (approximately Rs 1,612).

So what exactly is in it? Not just chocolate. “It’s basically crazy chocolate because it’s chocolate mixed with other things that create a crazy effect,” Nick Anderson, the founder of Legal Lean, the Florida-based company that is making the product, said on a Good Morning America segment. More specifically, taurine and guarana, both of which are often found in energy drinks, are ingredients. The product, which was highlighted earlier this week in a widely shared Washington Post article, has raised a slew of health concerns. Energy drinks have long troubled doctors, and Coco Loko has not been reviewed or approved by the FDA.

“I didn’t consult with any medical professionals,” Anderson said on GMA. “I basically just saw what was going on with Europe,” he added, referring to the popularity of similar products in nightclubs throughout the continent. “There were no health issues. It’s been out two, three years…Everybody seems fine. It’s very popular. There’s really no negative publicity, so I felt we’re good to go.”

In The Washington Post, Dr. Andrew Lane, the director of the Johns Hopkins Sinus Center, said, “There are a few obvious concerns…First, it’s not clear how much of each ingredient would be absorbed into the nasal mucus membranes. And, well, putting solid material into your nose—you could imagine it getting stuck in there, or the chocolate mixing with your mucus to create a paste that could block your sinuses.”

According to the Post, the chocolate product is currently most popular in the U.S. around college campuses in the Atlanta and Houston areas. But considering the alarming lack of medical information currently available, let’s hope it’s a short-lived trend.