The Miroslav Underwear Campaign Shows "Quality Best Appreciated Up Close"

While some of the images featured in the Miroslav Underwear campaign may seem wildly inappropriate, each of them show just how irresistible this brand of skivvies really are. At first, people may assume that some very naughty behaviour is taking place. Then they might hypothesize that these humans have some kind of ostrich complex. But after reading the tag line, "Quality best appreciated up close," it becomes clear that they are simply admiring the make of the Miroslav Underwear by sticking their heads as close as possible to them.

The Miroslav Underwear campaign was conceived and executed by M&C Saatchi, an ad agency based in Australia. Art directed by Graham Johnson with creative direction by Ben Welsh and Oliver Devaris, the Miroslav Underwear campaign was hilariously photographed by Jamie McFadyen and retouched by Limehouse.