CAPABILITY

Rise above the noise by deploying a digital marketing strategy that stands apart

We’re helping the world’s leading brands turn digital marketing challenges into opportunities for high performance.

Overview

Success in the digital world requires more than applying new technology to old products, processes and experiences.

We enable you to make strategic marketing choices that recognize the importance of customer experience, identify profitable opportunities, and create new customer value in ways that lead to growth. We do this by evaluating your digital marketing plans and making recommendations for optimization based on customer data and marketing analytics.

We help you to:

Drive marketing operating efficiency

Identify the most profitable opportunities

Develop compelling, profitable new offers

Create engaging customer interactions in the right channels, at the right time

Marketing and Advertising Report

Specific Services

We offer a range of digital marketing strategy services to help you improve the customer experience, and position your company for profitability and growth. These include:

Marketing Performance Strategy

These services help clients frame business goals and establish priorities to support the achievement of these goals and relevance at scale.

Media Planning and Analytics

Appropriate media planning and analytics capabilities help clients manage and optimize marketing investments as a whole.

Experience Management and Optimization

To help clients maximize the reach and relevance of their brands across any number of consumer interactions, these services fuse the creative aspects of managing an actual experience with the optimization that analytics provide.

Consumer Data Management and Analytics

These services are essential to achieving relevance at scale, as they gather and integrate data and insights about consumers that is then used to drive the optimization of brand experiences.

Technology and Organizational Foundation

These core infrastructures are the backbone of digital innovation; they cover the setup, management, and execution of important organization and governance processes.

Digital Innovation

Through identification of existing issues, evaluation of possible improvements, and testing of new marketing capabilities and technologies, digital innovation can be achieved and will drive desirable business outcomes.

Facing high costs and poor campaign and marketing database performance, Accenture Digital worked with the company to create a new global digital marketing consumer data management and campaign management solution to improve quality, speed to marketing, flexibility and value of its marketing programs.

Together, Accenture and the company improved the quality, speed and flexibility of its marketing campaign execution while lowering overall delivery costs.

MSA - The Safety Company: Building a Centralized Digital Foundation

Learn how Acquity Group, part of Accenture Interactive, helped MSA - The Safety Company unify its backend infrastructure so that the company could make the most of its digital presence, managing global messaging and product content more effectively.

Discovery - Fusion: a single platform for the digital world

Discovery Networks approached Accenture to deliver a premium online video solution which is built to adapt to the demands of tomorrow’s digital world.

​​Accenture help create a unified global digital platform – internally named Fusion– driving a robust, scalable solution for its digital content, with a focus on video.

The 24/7 Digital Customer

Today’s retail customers are a formidable force. Digital natives in an always-on world, they not only own the shopping experience—they can also reconfigure it, at will.

They browse online, and often buy with their smartphones, yet they also like stores—as long as their in-store interactions are curated, not complicated.

So, how do digital marketers keep up? Align your goals with the "4" pillars of the seamless customer experience; Know me, inform me, make it easy & engaging for me, and get it to me.

Why Accenture Interactive

Accenture is unique in its ability to bring together leading digital and industry expertise from digital marketing strategy and transformation to customer experience, operating models and on-going operations, organizational design, and technology strategy and platforms.

Today, marketing is much more than brand, pricing or media management. Accenture works closely with CMOs to connect strategy to operations and integrate excellence into customer data and engagement activities.

From product portfolio optimization to business intelligence to customer-centric dialog management and more, Accenture offers the tested analytics and capabilities to help clients achieve true marketing transformation.