Matt Lauer Channels Don Draper in Plaid Jacket on ‘Today’ Show

Breaking news: Matt Lauer wore a plaid jacket on the “Today” show this morning.

Moments after Mr. Lauer appeared on air, comments popped up on Twitter about the Ermenegildo Zegna made-to-measure jacket. The show’s Twitter feed posted numerous pictures of the jacket. Inevitably, the jacket got its own Twitter account: @MattPlaidJacket. At one point it tweeted “I’m famous” followed by more than a dozen exclamation points.

Male newscasters are known for playing it safe, sticking to solid, gray or navy suits or sportcoats, for the most part so some commenters saw it as a breath of fresh air. @GiovanniRI tweeted: “love the jacket. he can pull it off. so many anchors wear solid blue or black, it’s nice to see a change! #MattsJacket”

And though Mr. Lauer is known for being suave and dapper—he’s a big fan of the high-end Italian label Ermenegildo Zegna—it was one of his boldest looks. It came a week after weatherman Al Roker wore a purple jacket.

Mr. Lauer’s donning of the plaid jacket also coincides with a number of the male characters in the latest season of “Mad Men” wearing plaid jackets. @Todayshow even tweeted “Don Draper vs. Matt Lauer… Who wore it better?” with a side-by-side picture of the two. Indeed, The Wall Street Journal’s Elizabeth Holmes earlier had tweeted “Very this-season-Don-Draper of him.”