15/06/2012

Authentic Brands Group (ABG) has added to its ever-expanding portfolio
of companies through its recent acquisition of the intellectual property
of Sportcraft Ltd. ABG-Sportcraft now holds ownership of all
trademarks, copyrights and patents of the Sportcraft and Classic Sport
brands, the leading brands in recreational sports and family fun.
Joining the likes of Marilyn Monroe and TapouT as ABG properties,
Sportcraft's product offerings include billiards, darts, foosball, table
tennis, air hockey, badminton, ladderball and much more.

"Sportcraft has done an incredible job in creating reliable product and a
trusted brand name over the past 90 years," says Nick Woodhouse, CMO of
ABG. "We now have the opportunity to take a brand that has given joy to
families worldwide and bring it to the 21st century."

Modernizing the Sportcraft brand includes plans to bring their line of
physical games to the mobile platform. "Sportcraft's comprehensive
product collection is primed to seamlessly transition to mobile games,"
says Jamie Salter, CEO of ABG. "Interactive Sportcraft mobile
applications will give consumers a whole new way to enjoy recreational
sporting products." In addition to building a mobile platform, ABG will
also look to expand to the general sporting goods category.

In 2011, Sportcraft realized over $126 million in wholesale revenues,
approximately 80% of which was to large blue-chip retailers in North
America. Estimated retail sales in 2011 were in excess of $200 million.
ABG intends to pursue license opportunities throughout the world for
Sportcraft and Classic Sport's extensive line of table, dart and lawn
and outdoor games.

Through longstanding relationships with leading mass-market retailers,
Sportcraft is the premier brand in the home recreational sporting goods
market. With ABG's experience in the licensing industry and
relationships with best in class partners, the Sportcraft brand is
poised to continue its dominant market share in current product
categories and expand its presence in unchartered territories.

The Sportcraft deal is ABG's fifth acquisition since the company was
founded two years ago. According to Jamie Salter, "Sportcraft is the
next step in building ABG as a broad-based licensor with attractive
brands in action sports, iconic personalities, consumer products and
media and entertainment."

The company manufactures various indoor and outdoor games such as dart
boards, pool, badminton, and horseshoes, as well as fitness and sporting
equipment like treadmills, elliptical machines, and soccer goals. The
company sells its products through major retailers including Kmart,
Target, and Wal-Mart. Founded in 1926 by Walter Holdstein, Sportcraft is
based in New Jersey but operates warehousing and distribution centers
in Chicago, Los Angeles, Toronto, and Hong Kong.

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