You know your business has to be represented on social media, though where do you start? And if youü're already there, what can you do to get better results? Social media specialist and best-selling author Lori Jo Vest will take you through a step-by-step process for creating a custom social media roadmap, so you can use valuable communications platforms like Facebook, LinkedIn, Twitter and Instagram to grow your business and create more customer loyalty.

Youü'll learn:

Ľ How to easily grow your audience of targeted prospectsĽ How to create a content strategy that grows your following and your businessĽ How to control what people see when they search for your company on search enginesĽ The single best response to online complaints

To get the maximum value from this workshop, you should be familiar with the majority of the social channels and have your business set up on the platforms you plan to use BEFORE the workshop.