This Touching Memorial for a Rabbit Just Appeared Outside a Shop That Sells Fur

Most animals, unless they’re a beloved family companion, don’t get funerals – especially not those killed for their skins in the global fashion industry. Fur farmers, angora producers and leather manufacturers would far rather their victims remained out of sight, far from the minds of shoppers.

But a group of PETA supporters decided to bring one of these animals out from the shadows by giving her a name and putting up a memorial to mourn her death at the hands of the fashion industry.

The shrine to “Ruby” appeared on London shopping destination Carnaby Street and included flowers, candles and a condolence book in which passers-by could write a tribute to this victim of the fashion industry.

Ruby represents the millions of animals who are killed for their skins every year, usually after spending their entire lives in a cramped, filthy wire cage on a fur farm.

Why here? The location of the memorial is no coincidence – it’s directly opposite a branch of French fashion brand The Kooples, which sells items made from the fur of animals just like Ruby. Its range this season includes coats trimmed with raccoon fur, hats made out of rabbit “felt” or skin, and cardigans containing angora wool, which is often produced by ripping the hair from live rabbits’ skin as they scream in pain.

Most stores in the UK, from Topshop to Stella McCartney, refuse to use these cruelly produced fabrics. By continuing to profit from animals’ pain, The Kooples is showing a shocking lack of ethics and flying in the face of consumer opinion.

Comments

Rhondacommented onDecember 11, 2015 at 4:40 pm

Yay, we can keep warm without wearing Beautiful Animals, I’m tired if seeing people in there Glamour , I mean really, where are there hearts and minds, in there pocket books. Don’t need too harm and buy Furs, fir what so you can look pretty

Stand up for animals rights…We need to stop using animals for clothing, and other stuff we use….I am tired of animals being crueley abuse and living in bad places…they can use fake fur on some clothes and heavy cotton….we don’t need use animals for our jackets and other items….
Thanks Dodge

I’m thankful for the rage of resent awareness of the atrocities and extreme suffering animals in huge numbers go through every single day ….and for the wrong reasons. We have to know and see behind closed doors how they exist and how they suffer. We will to stop this in time. So we share now ehTvwe know to be true sadness and horrific suffering..so together WE can be the change WE want to see..!

real fur farming is cruel , disgusting and unnecessary when we have such a variety of warm washable man made fabrics available.
The agony and anguish suffered by the animals is inhumane and totally unacceptable….
IT MUST ALL STOP
We are escalating into a torture loving world

I agree with you I wouldn’t put real fur on my body. It shouldn’t be sold it is so cruel to do this I really don’t know what is the matter with the world today all the abuse and killing of animals it disgusts me and makes me very sad

Who knows how many people slipped out of their culturally induced cognitive dissonance for a time, when they saw this on the sidewalk.

We live in a culture of people who call themselves animal lovers…. a culture in which some 65 billion land animals are killed per year for our ‘consumption.’ Shame on us for allowing the abuse and killing to continue.

What a load of crap. Maybe you disagree with using fur thats fine and your choice but lying about the rabbits care is just as bad. Good fur cannot be produced by rabbits in filthy cages and wool is scissored or clipped from the angoras not ripped. They also require great care and cleanliness to get quality wool from. Get your facts straight

The only person talking crap is you Beth. Fur industry animals are kept in disgusting cruel conditions. Your also wrong about angoras. There are photos everywhere with angoras have their coats ripped out. Fur farms are filthy disgusting hovels and these animals are kept in horrifically cruel conditions. They are also killed barbarically.

By the way all fur, even if it says faux….it is actually from dogs and cats, even leather, even faux leather so we have to be very careful what we buy from now on, might be safer to start making our own stuff!!

Just shameful. Helpless animals being exploited yet again for vanity and profit. What a sad world we live in if some people find this acceptable. I certainly will not be shopping in Kooples or any other place that supports this disgusting trade ..

So many people still wear fur. The UK is not so bad, but in other European countries, real fur trimmings are everywhere on both male and female clothing. I have made my own anti-fur leaflets, and distribute them wherever I can, in the hope that people might at least give the matter some thought. (I think some people just don’t care, but others are simply unaware of the cruelty of the fur trade). And on that subject: I find the pop up notice here encouraging us to send old fur coats to refugees in Calais a bit misguided. Send warm clothing, yes. But don’t send fur. It gives out a messsage of complacency about the past misuse of animals. If you have a garden, consider cutting up that vintage fur and giving it a decent burial instead. I recycled a late relative’s mink jacket into the soil!.
Keep up the good work, PETA.

The trouble with human beings is they think they are so special when in fact we are just an animal part of the same family tree of these poor creatures tortured and butchered often without aenesthetic of any kind. When we begin to respect the members of our own animal family tree and realise that we are their direct family, is when we might begin to the right thing and outlaw all fur products, and end the senseless killing of animals to show off a trophy or a fur rug or some vain mindless woman covered in fake make up and fur. Fur might have been necessary to our ancestors but today there is no need for this to happen, human beings are barbaric when we should use our humanity to embrace our fellow family members…the animal kingdom. When will the human race begin to grow.

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