Menu

Category Archives: Marketing Articles

GDSs still key for hotel distribution Research by hotel cloud platform Siteminder reveals that global distribution systems (GDSs) still make up a large part of the global hotel industry’s revenue stream. Source: Hotel Marketing GDSs still key for hotel distribution

Buyers predict more travel but tighter budgets ATPI recently polled its corporate travel clients and found that buyers believe their people will travel more this year compared to 2018, but are also feeling under pressure to reduce costs. Source: Hotel Marketing Buyers predict more travel but tighter budgets

Which hotels are most popular among business travelers? According to a new study by Certify, which tracks expense reports, Hampton Inn, part of the Hilton family, is the most expensed hotel chain among business travelers. Source: Hotel Marketing Which hotels are most popular among business travelers?

Hotels – not OTAs – own the data that makes the difference Revenue management tools now offered by OTAs – like Rev+ from Expedia and BookingSuite from Priceline – miss a very crucial component of a profitable pricing strategy: the hotel’s data. Source: Hotel Marketing Hotels – not OTAs – own the data that makes the difference