5 reasons why SXSW still matters

March 8, 2017MashableComments Off on 5 reasons why SXSW still matters0 Views

Hugh Forrest sounded like he just did a spit-take on the phone. I was telling him how I wanted to explore South by Southwest Conference (SXSW), the music, film and interactive event that kicks off March 10 in Austin, Texas, in a fresh way. Imagine, I explained, a guy walking up to you on the streets of Austin and saying, “Why does SXSW still matter, man?” SEE ALSO: There’s more than meets the eye at…