Global Conference 2006

Internet from 10 Feet Away

Wednesday, April 26, 2006 / 2:10 pm - 3:25 pm

The Internet is finally emerging as a true entertainment medium. More than half of all homes in the U.S. are now on broadband, the amount of quality content has exploded and we have reliable online video playback technology and better search tools. Just as importantly, there is a business model to support it: free-to-consumer, ad-supported content. And now we are seeing technology, such as Intel's Viiv platform, that can make it work seamlessly on TV. The panel will look at how this trend will change the production, distribution and consumption of entertainment, and how advertisers will fit into this new, on-demand world.