Social media analytics is the procedure to gather the data from stakeholder conversations on digital media and processing into structured insights leading to more information-driven business choices and improved customer centrality for brands and businesses. – PowerPoint PPT presentation

Social media analytics is the procedure to gather the data from stakeholder conversations on digital media and processing into structured insights leading to more information-driven business choices and improved customer centrality for brands and businesses. There is a rapid rise in the usage of social media in the most recent period. Getting to social media manifestos such as, Facebook, LinkedIn, Twitter and Google through means of web, and the web has become the most convenient way for users. It improves the customer experience through faster service, thereby driving business growth and enhancing reputation.

The main factors pushing the demand for social media analytics are increasing usage of social media amongst publics, increasing user of social media using smartphones, increasing attention on the market and competitive intelligence. Additionally, increase in rate of adoption in SMEs, increasing rate of digital technologies and online shopping are also supporting the market growth. Though, complications in analytical workflow is the major challenge confronted by the players that are operating in the market. Moreover, increasing cloud adoption trends, need of social media measurement to improve the customer experience is likely to gain significant impetus in the coming future.

The report will provide detailed analysis of the Global Social Media Analytics Market with respect to major segments such as component, application, analytics type, deployment model, organization size, industry vertical and geography

The report will include the qualitative and quantitative analysis with market estimation over 2016 2025 and compound annual growth rate (CAGR) between 2017 and 2025

Comprehensive analysis of market dynamics including factors and opportunities will be provided in the report

An exhaustive regional analysis of the Global Social Media Analytics Market has been included in the report

Profile of the key players in the Global Social Media Analytics Market will be provided, which include key financials, product services, new developments and business strategies

8Scope of the Global Social Media Analytics Market

Component Segments

Software

Services

Application Segments

Sales and Marketing Management

Competitive Intelligence

Public Safety and Law Enforcement

Customer Experience Management

Risk Management and Fraud Detection

Other Applications

9Scope of the Global Social Media Analytics Market

Analytics Type Segments

Predictive Analytics

Diagnostic Analytics

Prescriptive Analytics

Descriptive Analytics

Deployment Model Segments

On-Premises

Cloud

Organization Size Segments

Small and Medium-Sized Enterprises

Large Enterprises

10Scope of the Global Social Media Analytics Market

Industry Vertical Segments

Retail and Ecommerce

Healthcare and Life Sciences

Manufacturing

Government and Defense

Media and Entertainment

Energy and Utilities

Travel and Hospitality

BFSI

11Scope of the Global Social Media Analytics Market

Industry Vertical Segments

Telecommunications and IT

Banking, Financial Services, And Insurance

Transportation and Logistics

Other Verticals

Geographical Segments

North America

U.S.

Canada

Mexico

12Scope of the Global Social Media Analytics Market

Geographical Segments

Europe

UK

Germany

France

Russia

Italy

Rest of Europe

13Scope of the Global Social Media Analytics Market

Geographical Segments

Asia-Pacific

India

China

Japan

South Korea

Rest of Asia-Pacific

RoW

South America

Middle East

Africa

14Contact Us

John Dave,

Head - Sales

Variant Market Research

649 Mission St, 5th Floor, San Francisco, CA 94105, United States.

Tel 1-415-680-2785

Fax 1-415-680-2786

Email john.dave_at_variantmarketresearch.com

Email help_at_variantmarketresearch.com

15

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