Much like the time Aaron Paul’s Xbox One commercial messed with viewers’ devices, CW-6 was contacted by viewers complaining their Amazon Echo tried to buy a dollhouse. The device starts recording when it hears the word Alexa; then it waits up to sixty seconds for a command. This has prompted fears about what it might be recording (police have already tried to subpoena the audio from at least one device). And users may also want to be concerned about what the device is doing when it mistakes something for a command, particularly since the device doesn’t currently obey specific voices only.

The default setting allows orders to be placed by voice. Users can shut off that default setting in the Alexa app, which sounds like a good idea if they plan to watch TV. People can also set up a four-digit code needed to confirm purchases, and Amazon has said they will allow free returns of any accidental orders of physical products.