Dunkin Donuts

Dunkin Donuts

1394 WordsJun 7th, 20086 Pages

Strategic Positioning of Dunkin’ Donuts
February 18, 2008

Introduction: In the competitive world of the coffee industry, or any industry for that matter, it is essential for companies to have a clear understanding of what they do best, and where they can be the best. Dunkin’ Donuts is well known by generations and loved by a growing number of customers around the world. It was first established in 1950, in Quincy, Massachusetts, by William Rosenberg. Back then, William had a simple philosophy: “Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores” (Dunkin’ Donuts, 2008). That philosophy still holds true today and is the foundation that has enabled…show more content…

The unique process, called double brewing, uses twice the amount of coffee when making the beverage to achieve consistent flavor and freshness that are never compromised at the expense of serving it cold. The result is a smooth, rich taste sensation (Dunkin’ Donuts, 2008). It produces iced coffee that is never bitter or watered down. Dunkin’s Donuts also offers a variety of flavors to add to your iced or hot coffee. Customers can choose from nine tempting flavors such as French Vanilla, Blueberry, Coconut, and Chocolate. They are all 100 percent sugar-free and contain no preservatives (Dunkin’ Donuts, 2008). To secure and sustain Dunkin’ Donuts leadership position as America’s largest retailer of coffee-by-the-cup, the company has begun an aggressive national expansion (Dunkin’ Donuts, 2008). Dunkin’ Donuts, which has over 4,800 outlets in the United States, plans to triple its size across the country (Spielberg, 2006). Initial cities targeted for Dunkin’ Donuts national expansion include Atlanta, Baltimore, Charlotte, Cleveland, Nashville, and Tampa.
Gap: Dunkin’s Donuts is America’s leader in coffee-by-the-cup and not the leader in the coffee industry. Their strategy is to incorporate differentiating features to set them apart from the marketplace with their low cost and high quality; however, that is not a sustainable competitive advantage. This strategy can only remain powerful as long as the company is sufficiently

DUNKIN' DONUTS
FOUNDED:
In 1950, Bill Rosenberg opened the first Dunkin' Donuts shop in Quincy, Massachusetts. Dunkin' Donuts licensed the first of many franchises in 1955. Dunkin' Donuts is the world's leading baked goods and coffee chain, serving more than 3 million customers per day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches and other baked goods.
A simple philosophy, "Make and serve the freshest, most…

where they can be the best. Dunkin’ Donuts has defined its strategic heartbeat as the everyday, easy coffee stop that inspires rituals that revive. In other words, Dunkin’ Donuts provides food and drink that’s fast, fresh, and affordable — for busy people, leading busy lives. These days there is an incredible interest across the country in premium coffee. The average consumer is now demanding what Dunkin’
products — served fresher and faster than ever before. Dunkin’ Donuts is well positioned for the…

Dunkin’ Donuts: An Inside Look
Strayer University
Abstract
The purpose of this paper is to discuss the aspects of Ramone becoming a franchisee of Dunkin’ Donuts. The writer will talk about any critical issues that Ramone will face during this process. In addition, the writer will discuss any information that Ramone should be privy to prior to becoming a franchisee. The author will also deliberate about what marketing mix the future franchisee should look for with his business and what marketing…

Case Study: Opening Your New Dunkin Donuts Locations
Shannon E. Willis
Ashford University
Introduction
A district manager has many different responsibilities. These responsibilities range from participating in the day to day operations of the business to carrying out the key aspects of the company's goals set forth in the business plan.
When a district manager is assigned to n area that includes a group of start up franchises these responsibilities are magnified.
District managers are…

Dunkin Donuts
One of the major economic areas in north central Wisconsin is Wausau. The city is home of the most popular technical college. The love of coffee and ice cream brings the owner to open a Dunkin Donuts/Baskin Robbins near the college. Commercial space is available to build a facility, and the spot is right. The competition is a few fast food chains and two bakeries. The city has no Starbucks, but does have a Dairy Queen that is at the other side of town. The market structure is…

Chhapon Mina; Sun, Jueiya
Date: 12-02-11
-------------------------------------------------
Proposal: Dunkin’ Donuts Franchising
Dunkin’ Donuts was established by Bill Rosenberg in 1950 in Quincy, MA. Dunkin’ Donuts started license franchises in 1955. It is the world’s leading baked goods and coffee chains serving more than 3 million customers per day. Dunkin’ Donut sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches, and baked…

Dunkin Donuts
The ultimate success of a company depends on the people chosen to lead the company. That fact means that it is the organization’s goal to select the best quality managers and employees possible that will push the organization to its goal. The work environment is what will ultimately reflect the employee’s view of the organization. Dunkin Donuts’ team-oriented design has helped them climb the ranks as one of the leaders in the coffeehouse industry. Although the company is widely successful…

exceedingly well" and that distinctive competency are those skills that are "superior to those of the competition." The competitive analyses below presents the distinctive and core competencies from Great Cups of Coffees competitors Starbucks and Dunkin ' Donuts.
Starbucks’ Distinctive Competencies
Starbucks has an advantage over its competitors because of their strong, distinctive competencies. According to the article on NASDAQ "Starbucks targets a more affluent demographic of coffee drinkers that…

Dunkin ' Donuts Marketing Audit
MKT 551
University of Phoenix
1 Executive Summary
Dunkin¡¦ Donuts Corporation demonstrates a commitment to excellence which enables us to deliver high quality products in addition to delivering a positive experience so that every customer will be return customer. The company has demonstrated a commitment which caters to the pallet of coffee connoisseurs. Our products will exceed local stores and franchise competitors. Dunkin¡¦ Donuts products are unique…