Knoxville Museum of Art

Brand Identity

The Knoxville Museum of Art curates art that shows the world in a different way: through the lens of East Tennessee. By using an intentionally narrow focus, the hope of KMA is to create a perspective that broadens the viewer's understanding of art.

We developed an identity for KMA that is rooted in a commitment to perspective and place—drawing inspiration from the contrasting valleys and peaks of the Smoky Mountain landscape.

The brand’s primary hue was inspired by the exterior of the building itself, which is made out of pink Tennessee marble native to the region.