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Sylver Consulting has conducted numerous projects in Brazil, spanning government and automotive to healthcare and consumer goods. Occasionally, we can’t help but notice certain trends rising across multiple clients and studies. No trend has been more prevalent in recent years than clients wanting to understand how to capture the attention of Brazilian emerging middle class consumers, a segment that represents more than 50% of the Brazilian population or approximately 100 million people.

It’s an understatement to say, “Everyone wants a piece of this pie.” Who wouldn’t? But, we’ve also experienced major misconceptions about who the middle class, or the C class, consumer of Brazil is and the best way to capture a piece of this consumer’s wallet.

This brings me to the reason I am so excited … Sylver has developed a three-part video series about the middle class consumer of Brazil. Today, we’re publishing Part 1 of that series: Defining Brazil’s Emerging Middle Class.

Enjoy! We’d love to hear your thoughts and answer any questions you might have. Feel free to leave a comment below or reach out to us via e-mail or phone.