CR7 CHAPTER 1: SAVAGE BEAUTY

Cristiano Ronaldo is the all time leading scorer for his native Portugal and his current club Real Madrid. He has scored over 500 goals in his career and every one of them was scored while wearing Nike Mercurial Vapor or Superfly cleats. Ronaldo has amassed three Ballon d’Or awards and many other personal accolades. While he continues to make history on the pitch, Nike is chronicling Ronaldo’s past through a new series of seven Mercurial Superfly CR7 boots, unveiled one at a time over the next several seasons, beginning with Chapter 1: Savage Beauty.

Savage Beauty takes its cues from Madeira, the volcanic Portuguese island where the player was born.

“Madeira will always be close to my heart,” says Ronaldo. “I’m so happy to represent my island all over the world. It’s a fantastic feeling.”

Nike is known for flamboyant and bold color schemes, but the lava pattern designed for the Savage Beauty CR7 Superfly’s is far and away the most detailed they’ve come up with. The vibrant, six-color graphic flows from toe to heel to accentuate Ronaldo’s red-hot speed. Supplementary color on the medial side adds extra flash while a new, smaller CR7 logo appears on the lateral side of the heel and an iridescent white Swoosh complements the design.

The CR7 Chapter 1: Savage Beauty boots and apparel collection is now available at soccerloco.com and in-store.