HTML tag Title Tag - Optimize the title of your web-page

The title tag isn't a real meta tag but a so called html tag. But that doesn't make it less important because we actually always mention the title in combination with the description and the keyword meta tag.

All search engines like Google, Yahoo and AltaVista show your title tag. And with this title tag you are able to influence your search results with the search engines and the click behavior of the surfer on the internet. Always try to come up with a relevant and attractive title for every page of your website.

The title is the first (usually click-able) phrase you see as a search result. The best thing to do is to make the title no longer than 100 characters. You should see the title as a short commercial message that has to attract your visitor.

A great Title helps you to optimize your conversion

(C) description meta tag. A small commercial text that has to persuade the visitor to click on your site.

Search engines use your title to determine the relevancy with keywords. That's why you should invest time to come up with a relevant and attractive title. You will regularly find the title in the head part of the source of your web-page. Just look at the following example to see how it looks like :

Impression - SEO Your Title Tags & Title Optimization

The title is the first impression people get of your website. It has to persuade them to click on your link and not the link of your competitor.

If you look at the following 4 examples, which text would persuade you to click on your own website ?

HomepageWelcome to Jackson Inc.Jackson Inc. your online web shopAll cables for radio and television | order online = next day delivery

Without a doubt the last title is the best. Pay attention to the use of the pipe-sign | The pipe sign is a vertical line which you will find just above the enter key on your keyboard. By using the pipe sign you are able to divide a sentence visually. Don't forget that people scan text and don't read it. Start to experiment with your title and find out which title provides the most clicks and the best conversion. Because you can always do better :

All radio & tv cables | order today = delivery tomorrow

Or emphasize what makes your business or service unique :

All sorts of radio & tv cables in stock | money back guarantee

It's very important that the title is click-able. By using the title you can influence click behavior. So it is very important to come up with a fantastic title. Make sure you make up an unique title for every page of your website. Many website builders don't make proper titles. They use a so called template and you are only able to fill out meta tags once. Those tags will be used for every web-page of your website. So the same meta tags on every page. This is fatal for your change to get a good listing in the index of a search engine.

do not use keywords more than once in the title

use characters like () * and | to make a sentence easy to read

put a call-to-action in the title. Stimulate a click, ask for an order!

Title tag - Where should I place this html meta tag?

Add meta tags to every web-page of your website, not only to your first (index) page. Make sure that every page gets it own, unique title and use keywords and text that are relevant to the web-page. It might look like a lot of work, but you will see that it works!

<title> </title> - Important SEO things to remember

The title tag isn't a real meta tag but a so called html tag. But that doesn't make it less important! The best thing to do is to make the title no longer than 100 characters. You should see the title as a short commercial message that has to attract your visitor.