Directors and Showrunners tweet small spoilers

Marc Webb, director of The Amazing Spider-Man 2, tweeted a video that revealed a blink-and-you’ll-miss-it glimpse of Spider-Man’s new black mask (or should we say “eye”) and the questions came pouring.

Does this mean that they’re going to introduce the Venom character in this movie? Is the suit getting a huge makeover? Does this video reveal anything ? The answer to all these questions is: Probably not. But the video is a perfect example of the amazing (and at times, infuriating) spoiler-lite content that showrunners and directors post on Twitter.

For any pop culture obssesive, a page of a script, a photo from the set, or a short comment hashtagged with a favorite show name can provide sustenance for hours of debate. What does it all mean? What are they telling us? What aren’t they telling us?

These tiny spoilers are smart from a marketing point of view (after all, we’ve now said The Amazing Spider-Man 2 twice already in this post) and they get fans excited. So, I’ve learned to stop worrying and love the Twitter tease.

It’s hard to fine anyone who isn’t excited for the new Arrested Development episodes and the creators of the show have definitely been milking our eager anticipation. Howard tweeted a photo of the script in July, and squeals of excitement could be heard ’round the world. Jason Bateman did us one better and tweeted an actual cast photo, which we analyzed here.

Aaron Paul has managed to get us more excited about the final section of the final season of Breaking Bad than we already were. In November he tweeted, “I just finished reading the first episode of the final season of Breaking Bad and words can not express what I just experienced.” It’s hard to describe the literal nothing this tweet or the above picture reveal about the final episodes of Breaking Bad. But we’ll take more!

This one is a little weirder, but if your heart has been broken ever since ABC pulled the plug on Pushing Daisies, then you’ve been following showrunner Bryan Fuller’s twitter closely to see what he’ll do next. Fuller’s been tweeting pictures– which are sometimes from his upcoming show Hannibal but mainly just seem pretty random–with the hashtag #Hannibal #Eattherude for a while. Looks like we won’t have to wait too much longer to find out what they all mean — Hannibal just got an April 4 premiere date.

The first page of the X-Men Days of Future Past script is a Charles Darwin quote. “The forms which stand in closest competition with those undergoing modification and improvement will naturally suffer most.” It looks like we’re gearing up for a war, right? Or maybe this is just sort of the theme of every X-Men movie.

Say what you will about Murphy’s showrunning abilities, the man knows how to make an impression on Twitter. He constantly tweets set photos (all which seem very contained: see above) to get fans excited.