In 2012, author Neil Gaiman told the graduating class of the University of the Arts to “make glorious and fantastic mistakes” and “make good art.” His speech resonated not just with the students sitting in front of him, but with a captive audience online as well.

His address was so well received online that it has now been transformed into a book, Make Good Art. And not only is the American Gods author’s full speech included, it has been artfully designed by graphic designer Chip Kidd—turning the book itself into “good art.” Get a sample of what the book looks like inside in our gallery.