How has SEO transformed over the years?

How has SEO transformed over the years?

Search Engine improvement (SEO) is that the follow of building websites which will rank high in program results. It’s typically accomplished by two main factors: On-page SEO and Off-page SEO. Net masters have to be compelled to follow Google’s guideline on each of those factors so as to realize high ranking. However, there are a unit many changes in SEO through the years.

SEO within the past

In the past, implementing SEO chiefly concerned in making certain the targeted keywords area unit enclosed in your website as over and over as doable. This was thought to be the foremost effective follow. Sadly, this affects the content quality of internet sites as most contents were poorly written and indecipherable as a result of the constant recurrent of the targeted keywords.

Another technique to rank well in Google is to submit your websites to article directories. This was the quick and simple thanks to driving a website up the program rankings. This system was unremarkably called link building. Sadly, this light-emitting diode to spam downside as several net masters spams one another websites to induce links. Some net masters being to sell links on their website to create a profit.

SEO between 2008 – 2014

Around 2008, Google started taking actions against unethical linking practices and commenced changing into laborious on shopping for links and content that lacks quality. This is often the time Google started ranking websites supported their quality, content, and relevancy.

In the recent years, Google became even additional strict. Google launched two main program filters called Google Panda and Google specific form seabird updates. Google Panda aim to penalize websites that area unit skinny and doesn’t have quality content in it. On the opposite hand, Google specific form seabird was designed to ban websites that have unnatural links.

SEO in 2015

In 2015, Google created another major modification to their algorithmic program. This time, it aims to penalize websites that weren’t mobile-friendly. The planet has gone mobile. Folks area unit bit by bit shifting from desktop computers to mobile smartphones and tablets (see datum below). Thus, to confirm nice user expertise Google started ranking responsive or mobile-friendly websites higher within the search results.