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A permit is required for any person to erect, repair, alter, or relocate any sign within the City. A permit is required to ensure that all signs within the City comply with the City’s sign regulations, which are intended to provide content-neutral standards and regulations to ensure public safety and to promote a positive City image reflecting order, harmony, and pride.

The sign regulations control the design, illumination, location, maintenance, and construction of all signs while at the same time respecting the first amendment rights of all citizens, merchants, and property owners. The purpose of a sign variation is to relieve a particular hardship or difficulty that the sign regulations impose upon a particular parcel or structure on which a sign is proposed to be located.

Such hardship or difficulty would make compliance with the sign regulations extraordinarily difficult or impossible and would not be generally applicable to other properties in the same zoning district. The following variations from the sign regulations may be authorized:

To increase the maximum allowable area of any sign;

To increase the maximum allowable height of any freestanding sign;

To increase by not more than one (1) sign the maximum number of signs of any type otherwise allowed;

To permit any wall sign, awning sign, or canopy sign to be displayed on a secondary building façade;

To vary the requirements established in Section 11-12-6D for electronic message board signs for regional, professional/semi-professional sports facilities, including event centers, arenas and sport stadiums.