Let's get even more personalized

Choose topics that interest you.

So, what do you do?

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? If so, you know the frustration. MORE

For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media. And much more. MORE

Email Marketing: Improve deliverability by deleting subscribers? By Sean Donahue , Editor, More Posts If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors. Tip #2. Tip #3. Thanks Sean! MORE

marketing Insight to help arts & non-profit organizations leverage the Internet. mail Marketing. General E-marketing. Subway Video and the Next Big Marketing Thing. Patron Technology - the leader in e-mail and onlinemarketing for arts & culture. July 2008. June 2008. May 2008. April 2008. March 2008. February 2008. MORE

Not everyone who works in marketing imagined they''d end up here. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession. Keep on reading to hear how an investment banker, a middle school teacher, a college dropout, and a computer repair aficionado all got into marketing. MORE

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Good luck in your day-to-day content marketing role in the manufacturing industry. Resource MORE

OnlineMarketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , OnlineMarketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Please don’t. Just like tip #1. MORE

Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. by ProBlogger Blogger Darren Rowse makes the case that while writing useful and unique content is essential to blogging success, it isn't enough. Who Do Rockstar Bloggers Host With? How do you come up with a great blog name? Hello, My Name Is. So what is? MORE

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Online accounted for 7% of the B2B marketing mix in 2008. MORE

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketing Summit Shows Old Problems Persist So it seems MarketingSherpa’s B2B Summit 2010 is over and from what I read in their wrap up post , the same old problems plaguing marketers for the last 5 years are still here today. MORE

Remember, you need to write on topics that will generate organic links. All you need to do is create an excel doc and add the email addresses of popular bloggers/journalists in your industry and brief description of what they cover (bonus points if you know these people well enough to do this without descriptions). Sample image from 2009 blogger quotes project 7. Exactly. 6. MORE

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. PR Dept? MORE

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. MORE

Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. What type of online advertising is growing while banners and PPC ads flatline? Is online advertising losing its luster? Which blogs do reporters read? MORE

How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. What are some of the best tools for implementing PR 2.0? blogging and SEO). SEO social media interactive PR? MORE

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Good luck in your email marketing selection process! Click here for tips from the Effective Marketer Blog Hello there! MORE

Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. “ The future of profit is purpose. ”. Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. in August 2006. billion. MORE

How is online consumer behavior changing? What do marketing professionals need to know about online video? Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. People Do Read Online -- Who Knew? Pure Viral Marketing - A Pipe Dream? MORE

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? However, to be successful in your onlinemarketing, you must come up with fresh and interesting content regularly. That led me to other popular search terms like blog content creation, content creation help, online content creation etc. Achinta offers his industrial clients marketing for engineers by an engineer. MORE

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) The good ones are those that you don’t even think about until you decide to wear your marketer hat. In 2008, revenues were up to $16.6 MORE

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Book Market Surges to $1 Billion [R. Learn more. MORE

Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups. The Alternative Search Engine of the Year, 2007! However.a MORE

How can you create effective online video content on a budget? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content. Web 2.0 Social Tagging MORE

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. MORE

This is set to reach 12% by 2013 Source : AMR International B2B OnlineMarketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 One of the best sources of information is industry statistics. MORE

Why Web Design Matters by SEO Book SEO expert Peter Da Vanzo serves up his take on the 10 most important factors, beginning with "Purpose—Know Your Audience," which should be the starting point for ANY marketing activity. What are the most important factors to consider when designing (or redesigning) a website? Where should you start? Flash, widgets and Web 2.0 Do you need a.mobi domain? MORE

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Which social networking site is used by 92% of senior marketing executives? by MediaPost Online Media Daily. MORE

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? It Depends , October 13, 2010 Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. OnlineMarketing (52). MORE

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below. 1. MORE

marketing Insight to help arts & non-profit organizations leverage the Internet. mail Marketing. General E-marketing. Subway Video and the Next Big Marketing Thing. Patron Technology - the leader in e-mail and onlinemarketing for arts & culture. July 2008. June 2008. May 2008. April 2008. March 2008. February 2008.

OnlineMarketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , OnlineMarketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Please don’t. Just like tip #1.

Find the answers to these questions and more in this list of some of the best posts of 2008 so far on blogging for business. by ProBlogger Blogger Darren Rowse makes the case that while writing useful and unique content is essential to blogging success, it isn't enough. Who Do Rockstar Bloggers Host With? How do you come up with a great blog name? Hello, My Name Is. So what is?

Why Web Design Matters by SEO Book SEO expert Peter Da Vanzo serves up his take on the 10 most important factors, beginning with "Purpose—Know Your Audience," which should be the starting point for ANY marketing activity. What are the most important factors to consider when designing (or redesigning) a website? Where should you start? Flash, widgets and Web 2.0 Do you need a.mobi domain?

Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. What type of online advertising is growing while banners and PPC ads flatline? Is online advertising losing its luster? Which blogs do reporters read?

How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. What are some of the best tools for implementing PR 2.0? blogging and SEO). SEO social media interactive PR?

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups.

How is online consumer behavior changing? What do marketing professionals need to know about online video? Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. People Do Read Online -- Who Knew? Pure Viral Marketing - A Pipe Dream?

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation.

Rules of Social Media Optimization (SMO) by Buzz Marketing for Technology Ãœber-blogger and podcaster Paul Dunay provides five unconventional tactics for improving search engine rank, such as adding social bookmark site buttons to web pages, making content portable (e.g. video, audio files and PDFs) and encouraging mashups. The Alternative Search Engine of the Year, 2007! However.a

How can you create effective online video content on a budget? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR. Topics include finding popular keywords, generating backlinks, tagging, using WordPress with social media, Twitter, and creating and promoting content. Web 2.0 Social Tagging

Not everyone who works in marketing imagined they''d end up here. Sure, some of us started as marketing majors in college, but many marketers have taken really different and interesting career paths to end up in our profession. Keep on reading to hear how an investment banker, a middle school teacher, a college dropout, and a computer repair aficionado all got into marketing.

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Good luck in your email marketing selection process! Click here for tips from the Effective Marketer Blog Hello there!

For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. B2B Marketing and Social Media. And much more.

How should marketers and PR professionals adapt to the decline of traditional publishing and the rapidly increasing influence of social media? Included on his list are Twitter, Peter Shankman's Help a Reporter Out (HARO), and online social media release service PitchEngine. What are some of the best tools for implementing PR 2.0? blogging and SEO). SEO social media interactive PR?

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups.

How is online consumer behavior changing? What do marketing professionals need to know about online video? Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. People Do Read Online -- Who Knew? Pure Viral Marketing - A Pipe Dream?

Brands willing to engage with and give back to their communities will see these efforts rewarded with increased sales, market share and—most important of all—improved brand loyalty. “ The future of profit is purpose. ”. Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. in August 2006. billion.

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Book Market Surges to $1 Billion [R. Learn more.

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The B2B Social Media Marketing Series is supported by IDG Enterprise. Let us know how your brand uses social media for B2B marketing in the comments below. 1.

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design? If so, you know the frustration.

This is set to reach 12% by 2013 Source : AMR International B2B OnlineMarketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 One of the best sources of information is industry statistics.

Remember, you need to write on topics that will generate organic links. All you need to do is create an excel doc and add the email addresses of popular bloggers/journalists in your industry and brief description of what they cover (bonus points if you know these people well enough to do this without descriptions). Sample image from 2009 blogger quotes project 7. Exactly. 6.

Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Online accounted for 7% of the B2B marketing mix in 2008.

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Good luck in your day-to-day content marketing role in the manufacturing industry. Resource

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? However, to be successful in your onlinemarketing, you must come up with fresh and interesting content regularly. That led me to other popular search terms like blog content creation, content creation help, online content creation etc. Achinta offers his industrial clients marketing for engineers by an engineer.

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketing Summit Shows Old Problems Persist So it seems MarketingSherpa’s B2B Summit 2010 is over and from what I read in their wrap up post , the same old problems plaguing marketers for the last 5 years are still here today.

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? Which social networking site is used by 92% of senior marketing executives? by MediaPost Online Media Daily.

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!) The good ones are those that you don’t even think about until you decide to wear your marketer hat. In 2008, revenues were up to $16.6

Email Marketing: Improve deliverability by deleting subscribers? By Sean Donahue , Editor, More Posts If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors. Tip #2. Tip #3. Thanks Sean!

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? It Depends , October 13, 2010 Until fairly recently, keeping track of your organization’s online presence was relatively easy. Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. OnlineMarketing (52).

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. PR Dept?