In many cases, the end of the year gives you time to step back and take stock of the last 12 months. This is when many of us take a hard look at what worked and what did not, complete performance reviews, and formulate plans for the coming year. For me, it is all of those things plus a time when I u...

Cegedim
Relationship Management today announced that JSC Grindeks has fully
upgraded to the next generation customer relationship management (CRM)
platform, cloud-based Mobile Intelligence™, in order to utilize rich
back-end functionalities. By also implementing OneKey™, the company will
drive superior market knowledge to bolster its multi-channel approach to
the Baltic States’ Life Sciences market. Baltics-based JSC Grindeks
delivers an innovate portfolio of brand and generic prescription and OTC
products, as well as active ingredients which continue to prove their
commitment to vital therapeutic areas and a truly patient-centric
mission.

Next Generation Mobile CRM and Data Solution Suite Empowers Companies
to Create Deeper Customer Interactions While Curbing Operational CostsThe
Russian market is achieving growth through domestic pharma innovation
initiatives, favoring generics for governmental formularies, and
featuring a culture of self-care. As a result, companies must fully
capitalize on the multi-channel approach to brand, generic and OTC
segments. Best practices in the multi-target strategy require
groundbreaking third-party data support, and solution functionalities to
drive down costs in order to significantly improve ROI.

Cegedim Relationship Management’s revolutionary Mobile Intelligence, an
end-to-end cloud-based solution, affords JSC Grindeks with interactive
dashboards to control expenditures at each level of their layered
business structure. Additionally, OneKey, the most consistently updated
database with over 8 million Healthcare Professionals (HCPs),
strengthens JSC Grindeks’ ability to perform better targeting and
segmentation strategies via local and regional market-specific data –
fostering more robust engagement across the Baltic’s maturing
stakeholder structure.

Cegedim Relationship Management is the Life Sciences industry’s
leading provider of Customer Relationship Management (CRM)
solutions. Designed specifically for Life Sciences, the company’s
innovative business solutions incorporate a thorough understanding
of local, regional and worldwide trends. Cegedim Relationship
Management enables more than 200,000 users in many of the world’s
most innovative companies to stay ahead of market challenges. In
addition to CRM, Cegedim Relationship Management also provides
marketing, data optimization and regulatory compliance solutions
in more than 80 countries. Cegedim Relationship Management is part
of the France-based Cegedim S.A. Group.

Founded in 1969, Cegedim is a global technology and services
company specializing in the healthcare field. Cegedim supplies
services, technological tools, specialized software, data flow
management services and databases. Its offerings are targeted
notably at healthcare industries, life sciences companies,
healthcare professionals and insurance companies. The world leader
in life sciences CRM, Cegedim is also one of the leading suppliers
of strategic healthcare industry data. Cegedim employs 8,200
people in more than 80 countries and generated revenue of €911
million in 2011. Cegedim SA is listed in Paris (EURONEXT: CGM).

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