Amazon's Alexa ecosystem is exploding, for better and worse

iriver says iPhone-like interface just proof of concept

We hit the show floor excitedly looking for iriver's GSM phone which they showed off earlier in the week, but when we got to their booth, the little guy was nowhere to be found. We managed to wrangle a chat out of some of the company's product designers and marketing people, and they explained their hesitation at continuing to show the W7-cum-GSM-phone due to the similarities of the phones UI to an all-too-familiar device. According to the iriver people, the iPhone-like interface which was showcased originally was only meant to demonstrate what the phone was capable of, not a finalized version of the OS. Of course, it's little consolation to us, having seen a brief snippet of the phone, though we're assured that some new hotness -- or hot newness -- is on the way from the cats in Korea.