The rebranding of the Buffalo Bills took a big step forward when coach Sean McDermott spoke to the press on Wednesday for the first time since he was hired on January 11. The contrast between his approach with the media and his predecessor Rex Ryan couldn’t be more stark.

McDermott gave little away in terms of concrete specifics regarding his plans for the team, but clearly had one message to deliver regarding his new regime in Buffalo; you better bring the juice.

McDermott: We wanted an experienced staff. But I also wanted guys with energy. Experience is great but not if you don't have the juice.

What McDermott’s press conference lacked in terms of detail did reveal one interesting pattern in terms of what he’s focusing on in his new role. He clearly emphasizes the intangible, immeasurable aspects of character and passion for the game in his evaluation process.

Success

Whoa!

McDermott clearly prefers to keep his cards close to his chest. He answered numerous questions about whether or not the Bills would opt to keep quarterback Tyrod Taylor rather than releasing him in search of yet another franchise quarterback.

On Tyrod Taylor: "We're going to be methodical…take all the time necessary to make the right decision for the short and long term." pic.twitter.com/X2a0eKyVzU