Things we have done

Safcol - Press Advertising

Overview

Safcol is an emerging Australia cat food brand storming the supermarkets and securing brand loyalty among consumers. As such their advertising is specifically targeted toward new product and innovation.

Outcomes

Safcol ultimates was aimed specifically at the demographic of cat owners who treat their pets as one of the family. Young women in particular who treat their cats like royalty. With it's release Safcol experienced a 15% increase in turnover.