Inspire future female engineers with GoldieBlox [video]

When Debbie Sterling looked around her engineering classes at Stanford, she was disheartened to see how few of her fellow females were pursuing the field she herself really hadn’t discovered until she was a senior in high school, too late for many girls to realize how important it is to seriously study the math and science that could lead them to very rewarding careers.

Her answer? To combine reading and problem-solving into a unique toy aimed at inspiring the next generation of female engineers.

Engineers are solving some of the biggest challenges our society faces. They are critical to the world economy, earn higher salaries and have greater job security. And they are 89% male. We believe engineers can’t responsibly build our world’s future without the female perspective. GoldieBlox is here to bring the female voice into engineering.