Evolved a corporate brand standards to be more than a simple logo guideline booklet resulting in a deeper understanding of brand tone, persona, and expectations for teams within the company and external partners.

Established workflows, processes, and testing for implementation and digital integration of a new Digital Asset Management system. This reduced workload for asset managers, allowed for version control of product photography in website, kiosk, company store, and app systems.

Spearheaded an initiative to leverage Templates through a Digital Asset Management system which reduced production workload for Creative Team members, reduce production time involved in printing and ordering materials while maintaining brand standards. Ultimately this reduced our dependency on freelance production staff.

Developed and automated scheduling system for projects to remove manual steps from the project opening process. This resulted in efficiencies for a recently reduced staff. For this effort I received the Innovator of the Quarter for the division I worked in.

Researched and presented market and demographic data to executive level staff which resulted in a mindset shift regarding go-to-market and product offering practices.