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How to Get your Market Research Done Faster

Twitter, the Internet’s micro-blogging platform, has settled into a comfortable reputation known for populating our feeds with trite scheduled content. Agreed?

Seldom do real conversations actually take place. But when they do, opportunities to connect, share ideas, get feedback, learn something new all happen at once. Let me explain how to find these opportunities and how they can help your market research.

1. WHAT ARE TWEET-UPS

Social media chats are anything but clandestine chatter. Open to the world and rife with differing opinions, Twitter­ inadvertently became a stage for organized Tweet-ups or Tweet chats or hashtag talks (whatever you want to call them) with various groups.

2. HOW DOES IT WORK

At a fixed day and time, a menagerie of humans log in to Twitter to participate in a series of questions with a predetermined theme chosen by the Tweet-up host.

When the Tweet-up begins, 140 characters or less of mini-stories pour into the hashtag feed. Real, live content pulsating through this online medium is much more interesting than the content typically populating Twitter.

I’ve accidentally stumbled upon live Tweet-ups and relish the opportunity to connect with a new community, learn from the experts and insert my own thoughts. The majority of participants provide useful insight.

3. ANALYZE THE DATA

Given this vast trove of unsolicited information, answers could be analyzed to unveil new marketplace trends based on a topic of conversation and/or audience. Am I right?

As a business, if you have already identified your buyer persona(s) or target market(s) the next step would be to find out as much information about those groups as possible.

What are their biggest challenges?

Where do they go to find information?

What does their day-to-day look like?

Who do they idolize?

How old are they?

All of these seemingly meaningless details in fact highlight unique truths that segment one group from another and allow marketers to craft messages that speak directly to them.

4. WHERE DO I FIND THIS INFORMATION

How do you find niche, online conversations? Through my research, I’ve compiled a list of weekly chats that already have a loyal following and a strong community. Please add any additional chats to the comments section! Happy chatting.

Welcome! I'm a UNC at Chapel Hill graduate with a degree in Business Administration and a concentration in Marketing. My previous work experience has been in Human Resources. My current role, wearing many hats, at a local digital marketing startup firm has allowed me to learn and grow faster than any other environment. I am multi-passionate with a deep desire to create. I'm a big-picture thinker, and I've been told I'm a great connector and collaborator. Every day I strive to make a difference and help others in a meaningful way. Often, I see challenges as opportunities. I'm based out of my hometown of Charlotte, NC. Cheers, Morgan Corbett