Jodi Vevoda

Jodi Vevoda, 49 Vice president of advertising sales for USA TodayLives in: Lake View Backstory: As a student at Washington State University, Vevoda planned on a career in interior design, but a few early jobs in the corporate world put her on a different path that eventually led to her current gig overseeing $100 million in ad revenue for the most widely circulated newspaper in the United States. “Design has become more of a personal passion,” she says, shortly before describing the way she designed and oversaw the gut rehab of her last two homes, including the construction of a yoga studio in each. Vevoda practices yoga with a group of friends and a private instructor several times a week at 6 a.m.Send Jodi an e-mail

What is your necessary extravagance?Collecting art. There are a couple of artists I absolutely love: Julie Heffernan, Anne Siems, and Kevin Sloan.

What CD is in heavy rotation right now?Ottmar Liebert, a flamenco guitarist.

Item of clothing you wouldn’t be caught dead wearing?Tennis shoes with a suit. I would rather endure the uncomfortable distance by foot, with the outfit’s appropriate shoes, even if I had blisters on every toe.