CRM stands for customer relationship management. It refers to the practices, policies, strategies, and the technology used by companies to manage and analyze customer data and interactions through the customer lifecycle.

IVR stands for Interactive Voice Response. This is an automated telephony system that interacts with callers, gathers the information, and routes the call to the right recipient. An IVR system, or IVRs can accept a combination of telephone inputs,

What Is A Pay Per Call Network? A pay per call network is a company that provides a platform for pay per call marketing campaigns which are built upon the interaction between a publisher and an advertiser.

The pay-per-call marketplace is composed of leads, marketers and buyers. The CallerReady platform allows these three parties to interact with the goal of providing the lead with the service or product they desire.

Is a term to describe interactive advertising and online marketing programs where advertisers and publishers receive a paid commission when a lead makes a qualified phone call, sale or even clicks on an ad.

With the advent of performance marketing and the concept of paying for each customer conversion rather than a set price for an advertisement, marketing program or advertising campaign, there became a need to attribute or measure every conversion.

Sales acceleration is a term related to tools that facilitate the ability of salespeople to convert prospects or leads into actual sales. There are several software programs, applications and technologies that can be implemented to speed up the sales process and help sales reps achieve their ultimate goal of increasing conversions.

Are unique local or toll-free numbers that are applied to a specific marketing campaign. By using trackable phone numbers, businesses can gather data to determine how effectively an advertisement is performing.