The software giant Microsoft commissioned us to design a promotional video for its new cloud computing platform: Azure.We visualized a contemporary business company in the form of a self-moving building-block toy that speeds-up in the “highway” of → read more

The software giant Microsoft commissioned us to design a promotional video for its new cloud computing platform: Azure.We visualized a contemporary business company in the form of a self-moving building-block toy that speeds-up in the “highway” of its market. In this condition, every tool that the company picks up in its way to fulfill its purpose becomes a new “block” that attaches to the original. The little automobile slows down as it gains more weight due to the many tools it needs to carry and is easily surpassed by its competition.The Azure cloud computing platform appears to solve the problem in the form of a “deus ex machina” cloud that lifts the “weights” of the tools the company needs. The company carries on utilizing its tools’ benefits by simply connecting with Azure and without losing any of its “speed”In the extended version of the video, the success story of Exelgroup is visualized kinetically while “on” the Microsoft Azure Cloud.