Viaan Industries Ltd, a popular gaming, entertainment & technology company promoted by leading entrepreneur Raj Kundra and celebrity Shilpa Shetty Kundra announce their partnership with Zee TV to air a unique live, interactive game show called ‘LagaoBoli’. The format is an exclusive IP of Viaan Industries Ltd and will start airing from 18th August 2019 on Zee TV.

“LagaoBoli” is a new concept where TV viewers can bid LIVE for a brand new car or other products from the comfort of their home via the LagaoBoli app or website www.lagaoboli.com. The person who places the lowest unique bid will see their picture; name and location LIVE on the TV channel. The bidding rules are such that the lowest unique bid with two decimal places wins the product. The game show will be hosted by Paritosh Tripathi and his crew who entertain the audience with spontaneous wit and humor. As part of the show, Paritosh also interviews celebrities every week. The show premieres on Zee TV at 6pm on 18th August 2019.

The germination of the show’s concept came from an insight that TV viewers sitting back at home often identify themselves with game show participants and feel an impulse to participate in a thrilling experience of competing for a prize that offers spot gratification. LagaoBoli gives this opportunity to everyone with a phone to be a part of a televised live game show.

Viaan Industries has not only developed the show but also the technology that runs the show’s auction platform. Every episode will have three products to bid for and 25 bids will be given free to all those who sign up to participate. Beyond the free bids, viewers can buy extra bid credits from the app or website. All bids start at just 0.01 paisa!