Creating campaigns with dynamic, engaging and
personalized content is key to success in email marketing, but is often easier
said than done. Premade templates can serve as a stepping stone for crafting
emails, and Campaigner offers hundreds of standard and responsive designs to
choose from. Today we’re launching our Articles feature to make it even easier
for marketers to craft brand consistent campaigns with customizable elements
within Campaigner’s platform, and in tandem with our templates and Landing Pages.
Articles -- a feature now available for all
users -- give email marketers the ability to create their own design elements
in HTML while ensuring their code remains dynamic and adaptable across all
campaigns. Instead of building components like headers and footers with each
message, Articles allow marketers to easily customize these elements in HTML
and save them for reuse in upcoming messages and campaigns.

The Articles feature is essential for
marketers who need brand consist…

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When a company releases a new product or has exciting news, advertisers often can't wait to share the exciting information with fans that have opted into their email marketing service. Though this may be a happy occurrence and might contain time-sensitive information, marketers should always take the time to craft an impeccable copy to send out to patrons.MarketingSherpa suggested marketers set aside between 30 and 60 minutes per newsletter to think about whether the message is as effective as it could be. The source noted an advertising team could also look at the unsent communication to garner as many opinions as possible.Should the company rush through their email, they risk forgetting pertinent information, including mistakes, and relying purely on emotion, all of which can tank a campaign. However, if this occurs and minor mistakes are made, and companies take swift action, they can avoid losing contacts.Online marketing community Exclusive Concepts explained smaller errors, like a typo or two, or a misplaced punctuation point do not necessarily have to be recognized. If the flub is larger, the source said, marketers should call attention to it right away to avoid confusion and anger. If companies put the proper amount of time into their newsletters, the benefits can weigh heavy. Ami Kassar, founder and CEO of MultiFunding stated that “After only three months of using Campaigner, every monthly newsletter has produced at least one client. This is $5,000-$10,000 worth of revenue from each newsletter, so Campaigner has been well worth the investment.”