Meyer and Overture chiefs Chris McGurk and Danny Rosett are testing the waters after announcing their partnership in Cannes, under which Overture has access to Vantage's international sales division and the Paramount Pictures International (PPI) distribution apparatus.

In return Vantage boosts its sales pipeline, which is expected to reach 10-20 films a year.

'The early response from buyers has been enthusiastic,' Meyer said. 'Our strategic arrangement with Overture is the perfect complement to us as we build our sales company.'

Overture chief executive officer McGurk said the companies would approach each title on a case-by-case basis before deciding whether to go through Vantage or Andrew Cripps' PPI.

'This sends a message to our film-makers that we have a major international distribution solution for their films,' McGurk said. 'And because we have the backing of Liberty Media, we can pull the trigger on a production at any time without needing to wait for pre-sales.'

'The ability to mix and match gives us a unique flavour, and allows both young companies to grow together,' Overture chief operating officer Rosett said.

The close relationship now means that Overture's top brass are in the market for worldwide rights, where appropriate, in consultation with Meyer. The Vantage chief will also consult on casting decisions on Overture productions.

Traitor stars Don Cheadle and Guy Pearce and begins shooting here today, while Last Chance Harvey with Dustin Hoffman and Emma Thompson is set to begin filming in London on Oct 1.

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