Social media isn’t just a buzzword: it’s a fantastic driver for real brand engagement.

To plan a winning social campaign, marketers need to take advantage of the two main benefits of social media marketing: highly targeted audience segments, and reactive up-to-date content opportunities.

In this digital age, social proof is everything. In a world where everyone is claiming to offer the “next big thing”, consumers are bombarded by impressive offers. If there’s nothing to validate these offers, customers wouldn’t care.