Social Media in the Board Room

21 August 2011

Social media is widely regarded as a marketing activity, or at least an area which should be looked after by the CMO and marketing people within the organization. However IMHO, Social Media affects the entire business, and should be looked at Board Room and CEO level. Alan See, VP Marketing at Berry Network, suggests that implementing Social Media in the organization, will transform the CMO (Chief Marketing Officer) into an acting COO (Chief Operating Officer). Alan explains in his blog post, the role of a traditional COO, showing how the CMO’s role becomes more operational when it comes to social media implementation.

However, I see the role of social media should really be discussed with even higher view of the business, which is more strategic than operational. This could be a typical discussion at the C Suite: