Macphie throws Cherry Bakewell into the mix

Macphie has added a new Cherry Bakewell flavour to its Sensations range of mixes.

Inspired by “a surge in popularity of nostalgic classic flavours”, the addition is a complete powder mix for the production of Cherry Bakewell flavoured cake.

The new Sensations mix contains fruit-based chips which form “pockets of fruity juiciness” when baked, adding a new level of moistness to the crumb.

The product comes as a complete mix which only requires the addition of water and oil to make tray bakes, loaf cakes, cupcakes or muffins. The batter and baked products are both freeze- and thaw-stable.

The addition to the Sensations range has been inspired by a surge in popularity of nostalgic classic flavours, brought on by programmes such as The Great British Bake Off. It’s available in 12.5kg bags with a nine month shelf life.

Category marketing executive, Catherine Low, said: “In 2015 the Bakewell tart was voted the nations preferred treat, with over a quarter of people naming it their favourite.

“The nostalgic flavour has seen a huge surge in popularity and is appearing in products ranging from snacks and biscuits to protein powder and vodka, so we’re confident this new addition will appeal to customers.”