Aussie creatives critique Super Bowl ads

Aussie creatives weigh in on Super Bowl ads

5th February 2019

AdNews gathered creatives across the industry for their thoughts on the best ads.

DDB Sydney creative partner Jade Manning favoured the robotic army of perfection in the Michelob Ultra beer commercials and the creepy but enduring Roboboy from TurboTax.

“Both use the robot as a metaphor to remind us that our technological advancement will never supersede the simple joy of being human. But TurboTax do one better and that’s tell a beautiful, albeit bloody weird, human story. In less than 45 seconds TurboTax manages to convey a hilarious, complex and emotionally laden human story, which ironically would never be appreciated by the likes of the mechanical Michelob crew or creepy-wonderful-Roboboy,” he said.