Why Did ALTA® Launch the Program?

The ALTA® Public Awareness Program was designed to educate real estate professionals, lenders, and consumers about the value of title insurance. Working with Ervin/Bell Public Relations, the Program is meant to last multiple years.

Title Industry Elevator Speech
Title insurance industry professionals provide a great service to the economic growth of the country. Many times, however, we as an industry don’t speak up about our important role in the transfer of real estate. That is why ALTA has put together a short “Industry Elevator Speech” that you can use to help educate others in what you do daily to make sure people have clear rights to homeownership – rights that help them to realize the American dream, create wealth and drive the nation’s economy.

Title Industry Marketing Kit: What's in it?

A Title Industry Marketing Kit has been developed for ALTA® members to use in educating these audiences. The kit contains a 12-minute video (or DVD) that can be shown to consumers as they wait to close, or to local real estate agents or groups like Kiwanis. A similar message is presented in a PowerPoint presentation if you prefer that medium. The kit contains sample brochures that can be given to consumers or real estate agents, and can be customized with your address or logo. Sample ads are included which can also be customized and sent to local publications. Finally, the kit contains sample articles that you can add your byline to and send to your local newspapers. A great tool to help you promote your company and educate these audiences about the value of title insurance. All of the materials in the kit are also available in Spanish.

Ads directed to Realtors® have been placed in REALTOR Magazine. Ads directed to lenders have been placed in Mortgage Banking, National Mortgage News, and Origination News. Ads have also appeared on homestore.com a very popular site for consumers who want information on home buying.

Ervin Bell has also saved the Value Brochure and the Due Diligence brochures as PDFs that can be loaded onto your Web site. To download a free copy of the Value Brochure, click here. To download a free copy of the Due Diligence Brochure, click here.

Advertising Samples

You can see samples of materials Ervin Bell has created for other ALTA® members. Click below to go directly to the samples, all in screen resolution PDF format.

Video Advertising Samples

To save these files for review and use off-line, right click on the link and select "Save Target As."

ALTA® commissioned Ervin Bell to create 30 and 60 second advertising spots from the footage shot for the Program video. These advertisements can be customized with your company's contact information and message. One example, Lender's Title Company, is posted below.

Lender's Title Company has used the ALTA® 30 Second Ad as a starting point and created a small video to explain the title business. Staff members have a link to the video at the end of their outgoing e-mail messages.

Download Articles to Send to Newspapers

These articles cover a variety of title insurance topics, which you can send to your local newspaper. You can use them as they are—just add your name and bio information--or revise them to give them a personal touch by including information pertinent to your local area.

Download Free On-Hold Messages

ALTA® has recorded two messages promoting title insurance that you can use when you need to put customers on hold. Each 60-second message explains the value of an owner's title insurance policy and ends with pleasant music. You can download these messages to use on your phone, or use the wording and have someone on your staff make your own recording.