Your Next Generation Web Site

The explosion of the Internet and its availability on various types of devices has established a new reality in the magazine industry. In order to survive a rapidly changing media landscape, magazine publishers must recognize one critical difference between print and the Internet: The Web is a dynamic medium that fosters direct dialogue with an audience; print is a static monologue.

In today’s marketplace, nearly all publishers have carved out an online presence for their print titles. In some cases, skillful use of the Internet has leveled the playing field, to a degree, between small and large titles. However, an ill-planned and executed online strategy can just as easily have disastrous results.

Given this new landscape, FOLIO: wanted to explore the myriad pitfalls and opportunities of digital publishing. So in April and May, we undertook a major research initiative, with both empirical and anecdotal reporting, to establish a baseline for where the industry is now with its e-media efforts, and where it expects to be in the next 12-to-18 months.