Business Directories

Body Shop adds to 'cruelty-free’ musk range

Kuwait, November 13, 2013

The Body Shop has launched the White Musk Smoky Rose, a new addition to the brand’s cruelty free White Musk range.

The White Musk range, launched in 1981, was one of the first man-made, cruelty-free musk fragrances to arrive in the market, in replacement of the real musk, which is extracted from the civet deer via cruel and painful methods, said a statement.

The scent opens with a fusion of bergamot, pink pepper and blackcurrant before rising to a floral-musky heart. Here, a beguiling bouquet of bitter-sweet tobacco flower and a unique black smoky rose accord is tempered by delicate orange flower, it said.

“At The Body Shop, we realise that it would be cheaper to use standard alcohol; but we have always dared to do things differently. The Body Shop began sourcing organic, Community Fair Trade alcohol in 2009 to use in its fragrances. That helped farmers in marginalised communities to pay for food, health and education; and to plan for the future,” said Brett Lilley, business manager.

“We are very proud of the success that the White Musk range received and is still receiving throughout the different markets. We are very confident that the White Musk Smoky Rose with its cruelty-free ingredients will have the same success in the Middle East region,” he added. - TradeArabia News Service