SEO Consulting for Single & Multi-location Local Businesses

Welcome to SEO is EZ. My name is Richard Verbrugge. I'm an Independent SEO Consultant. I've been doing Search Engine Optimization full time since 2010.

There is No Secret Forumula

Over the years, I've fielded at least 100 phone calls and emails from people trying to sell me seo services for the websites I've built and managed. Most of them wanted to sell me a 6 month SEO program for about $500 a month. I would question them on their tactics. It was apparent that they knew very little about seo. They wanted me to think that there was some secret formula.

There Is No Secret Formula! There are principles and techniques.

The Distrust of the SEO Industry

Everyone is suspicious of people selling seo services, and for good reason. In the legitimate industry, there is a lack of transparency in what services will be performed. There are also a lot of bad actors out there too. Most often they're trying to sell you links to your website. This distrust of the industry has kept most people from performing seo on their website and - more importantly - on google local search / maps.

Most websites have not been properly seo'd. Even fewer brick and mortar businesses have done anything towards ranking better on google local search. Less than 1% have even heard of google map seo.

​ So even doing just the basic seo will have a big improvement on your search engine rankings

Search Engine Optimization - What is SEO?

SEO is the process of making your website more visible to the Search Engines. Google's mission is to serve up the best results to the user in response to their search terms. Google's algorithm takes into account over 200 ranking factors to determine the ranking of websites.

​We also do SEO for Google Local Search and Google Maps. ​

Recommended SEO Services

My recommendations below are the minimum that should be done. Some of it is not very technical. If you can navigate a computer, you can claim your listings on google, yelp, etc. I outline the procedures so you can do these things yourself.

​You can click and go to the page for more detail and pricing on the recommended services. ​ Most businesses have performed very little to no seo on their website and on google local / maps. You will be way ahead of your competition if you properly optimize your website and business information across the internet.

Google is the biggest driver of traffic on the internet. If you want your brick and mortar business and/or business website to be found on Google there are some very simple things that should be done. This is known as Search Engine Optimization or SEO for short.

For brick and mortar businesses you want your business to appear in Google's organic search results and on Google Maps. These are free listings. They can be optimized to rank above your competition. We do SEO so your business appears higher in these results. The work done for this is called "business citations."

For business websites there are some things that must be done for you to rank well on Google, Yahoo and Bing. It's not rocket science. It consists of making your website more visible to the Search Engine.

SEO 101 gives you a little background on how seo came to be. Seo is how google determines which pages to show their users. google's main focus is to deliver the page that will meet the users needs. read more about it here link to seo 101.

Google SEO page is focused on google local search and google map search. Loca Business Citations and Reviews are the key to getting your business to rank well in google local search. link here

Citations is the most important thing you can do for SEO. If you don't take care of your citations. you will not rank on google. read more about local citations here. link

Reviews is also very important for Google Local Seo. The more reviews you have, the more better for you. Read more about how reviews affect your google local search ranking. link here. Not only do google reviews matter. Reviews from every website on the internet matter. yelp. yp.com. superpages. foursquare. etc.

Most people don't understand seo and are scared to hire someone because of all the rip offs out there. So even doing just the basic seo will have a big improvement on your search engine rankings

Cost of SEO Services

The cost of seo services depends on who you hire. Below is my perception of the people in the seo industry.​Top of the food chain. These people bill $300+ per hour. Companies like Yelp bring in these independent consultants to advise their salaried seo team. Most seo is not that difficult. You don't hire a brain surgeon to cut your grass.

Average SEO guy. These people bill from $50 to $150 an hour. Often they will recommend an seo contract. In this scenario you have no idea how many hours they are actually working on your project. Some of them know what they're doing and do a good job. Some of them aren't very knowledgeable but they think they are. They know more than you so it seems like they know what they're talking about. The adage is; You don't know what you don't know. If you're lucky, you find someone that knows what they're doing and has ethics. There are a lot of sharks in the water.

The Spammer: Undoubtedly this is the group you are most familiar with. These are the guys calling you on the phone and sending you unsolicited emails, promising to get your website to the first page of google.