At a time when white hat is the new black, this vital marketing guide by Bruce Clay, Inc. helps business owners leverage best practices in Google, social media, mobile and local SEO strategies.

SIMI VALLEY, Calif. August 12, 2013 (PR Newswire) — What business wants to lose up to 80% of organic traffic after getting hit by a Google penalty? With six out of every 10 organizations planning to increase SEO (search engine optimization) spending this year, the stakes are high with risk and ROI.

Bruce Clay Inc., a global Internet marketing service provider, announces the release of a 20-page report for website owners and marketers. The action items for optimizing a business's online presence and getting clicks from search results account for changes to Google's search layout, users' social behavior and rising mobile use.

The SEO Report helps business owners take advantage of opportunities like search results enriched with:

star ratings

event times

local business contact and location info

and author photos.

Other SEO tactics covered in the report include:

the recommended way to set up a website for viewing on mobile devices;

how to optimize a local business's online presence;

and how to leverage the social network Google+ for enhanced online visibility.

"Consumers use Google and other search engines to find the businesses they grow to know and love. SEO has always helped businesses spark that initial attraction, but SEO has changed more rapidly in the last year than it has in the last decade," said Bruce Clay, president of Bruce Clay, Inc. "This report is a vital guide to help business owners take advantage of marketing opportunities in Google and online."

Central to the report's findings are Google's shrinking tolerance for spam tactics and the search engine's spam-fighting penalties that hit some businesses hard over the last 18 months. But the forecast is not all gloomy. The report also details new technologies and marketing techniques that help websites get noticed in search results.

The SEO Factors and Trends 2013 Midyear Report is available for download at http://bit.ly/seomyr13.

About Bruce Clay, Inc.
Bruce Clay, Inc. provides search engine optimization (SEO) services, PPC advertising management, SEO training courses and the full-featured SEOToolSet® suite of tools. Bruce Clay has led the industry by authoring the SEO Code of Ethics, now translated into 18 languages, to promote ethical search engine optimization practices. Based in the Los Angeles area, Bruce Clay, Inc. also has international offices in Italy, Brazil, India and Japan.

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