The visualization and 3D rendering software market size is expected to grow from USD 431.1 Million in 2015 to USD 1,602.3 Million by 2020, at an estimated CAGR of 30.03% during the forecast period. Major growth drivers of the market are just-in-time marketing opportunities, less time and low costs involved, and the advent of 3D-enabled display devices. These factors are expected to shape the future of the visualization and 3D rendering market.

Among applications, architectural and product visualization is expected to have the largest market share in 2015 while marketing and advertisement is expected to grow at the highest CAGR from 2015 to 2020. The growth in the segment is driven by the fact that during the stages of prototyping, consumers get to see a realistic picture of how their image or animation is going to turn out. 3D rendering creates an effective marketing tool giving the client a full visualization of space or building.

The global market has been segmented on the basis of regions into North America, Asia Pacific (APAC), Europe, the Middle East and Africa (MEA), and Latin America, to provide a region-specific analysis in the report. The North American region is expected to continue being the largest revenue generator region for visualization and 3D rendering software vendors for the next five years, followed by Europe. This is mainly because in developed economies of Canada and the U.S., there is a high focus on innovations obtained from R&D and technology. The APAC region is expected to be fastest-growing region in the visualization and 3D rendering market. The growth in this region is primarily driven by the growing awareness among enterprises. Many APAC countries such as China, India, Japan, Singapore, and Korea are investing heavily in cost-effective rendering solutions and services.

The visualization and 3D rendering market faces challenges such as lack of availability of 3D content. Companies have failed in implementing 3D technologies properly within the organization due to the lack of 3D content that is needed for data storage. The 3D content technology is growing due to its increasing usage in various industrial sectors. Factor such as lack of infrastructure is expected to limit the market growth. The lack of adaptability of existing infrastructure hinders the growth of the 3D imaging market. To implement 3D rendering technologies comprehensively, smarter equipment and devices are required.

Major vendors that offer visualization and 3D rendering solutions and services globally are Autodesk (U.S.), Luxion (U.S.), Dassualt Systemes (Europe), NVIDIA (U.S.), Chaos Group (Europe), Lumion (Europe), Next Limit Technologies (Europe), and Solid Iris Technologies (Europe). These vendors have adopted different types of organic and inorganic growth strategies such as new product launches, partnerships and collaborations, and mergers and acquisitions to expand their offerings in the visualization and 3D rendering market.