I would like to bring attention the growing trend of older clients wanting permanent makeup for various reasons. Tattoos no longer represent the same rebelliousness as they did years ago. Getting a tattoo is no longer just for the “cool kids” more and more we are seeing the “kids” moms and grandmas coming in for their own version of a tattoo. Many clients that we see are here for a very simple reason, they are tired of putting on the same makeup day in and day out. Many are busy moms that would give anything just to know their eyebrows will not be “smeared” by lunch or a liner running down her face by the end of the day. Not to mention the extra 15 minutes back in their lives every morning.

However, for some, drawing a perfect brow or creating a straight line with eyeliner can be a bit more challenging. Some of our clients have vision problems or cannot keep their hands steady to draw these lines. The struggle often leads to unnatural eyebrow shapes (uneven and hooked) or over compensation by putting on too much makeup. This can lead to frustration and lack of confidence. More and more we are seeing clients from the older generation looking for solutions. We at PCE want the public to know that we can give our clients the visual structure or “lift” that eyebrows do naturally but with tattooing. Over time, thinning or over plucking eyebrows leaves the face washed out and the appearance of sagging skin. By tattooing a new set of permanent eyebrows we are able to give our clients a fresh and lifted look once again. Our consultations are always free and include a color analysis and drawings that are unique to the client’s skin undertone and face shape. The client gives the approval and has the final say in both the color and the new eyebrow shape before any tattooing begins.

We work with a woman’s natural features. The natural beauty is there already, and we can help restore that beauty. Tattoos do not have the same connotations as they did long ago and we hope to continue to change that perception with public awareness, good education and great service.