Discover Alternatives to the Mainstream

The world is full of people, publications and institutions telling us what to wear, how to look, even what to think. We want Zayah World to be a place to discover alternatives.

We celebrate work we think stands out from the crowd, profile people who follow their own path and print articles offering fresh perspectives on all manner of topics related to jewellery, art, design and style.

We try to reflect this in our jewellery, whether it be working with new materials like Polymer Clay or creating new twists on classic pieces like pearl chokers. Of course, as a business we have to reflect what our customers want, and so you’ll also see our take on the fashions and trends of the day. But we hope that regardless of whether our work is to your taste or personal style, you’ll find it a refreshing alternative to the mainstream.

Explore Zayah World, and see what you think. We’d love to hear what you think, either through article comments, on our social media pages, or by email (editor@zayah.co.uk)

Do you have examples of alternatives to the mainstream you’d like us to write about?