THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; People

* Ueli E. Morant was named executive vice president and senior account director on the Polaroid and Best Foods accounts at BBDO New York, taking some of the responsibilities of John Marchese, who left to become managing director at Wieden & Kennedy, Philadelphia. Mr. Morant was previously executive vice president and director of business at Della Femina McNamee Inc. New York. * Ben Benya, senior vice president and media director at Bozell Los Angeles, was named senior vice president and director at BJK& E Media/ West. In addition, Sara Geuss, vice president and director at Bozell's Los Angeles regional buying office, was named vice president and director of broadcast operations at BJK& E Media/West. Both will report to Michael Drexler, president at BJK& E Media in New York.

* Alexi L. Sarnevitz was named to the new position of senior vice president in charge of the new retail and shopping division at Kaiser Feinberg & Associates, Moorestown, N.J. He was previously director of strategic marketing and business development at Silo Inc., Philadelphia.

We are continually improving the quality of our text archives. Please send feedback, error reports,
and suggestions to archive_feedback@nytimes.com.

A version of this article appears in print on December 16, 1992, on Page D00017 of the National edition with the headline: THE MEDIA BUSINESS: ADVERTISING -- ADDENDA; People. Order Reprints|Today's Paper|Subscribe