NORTH AMERICA BIG DATA IN E-COMMERCE MARKET FORECAST 2020-2028

NORTH AMERICA BIG DATA IN E-COMMERCE MARKET FORECAST 2020-2028

The North America big data in e-commerce market is evaluated to register a CAGR of 14.54% during the forecast period, 2020-2028. The factors propelling the growth of the market are the rapidly increasing data generation from the industry vertical and the early adoption of technology. The market region is considered to be one of the largest consumers of big data in e-commerce industry. Many top vendors like Google Inc, Microsoft Corp, SAP SE, IBM Corp, Oracle Corp, etc. have their presence in the market region, accounting for more than 70% of the solution analytics market.

NORTH AMERICA BIG DATA IN E-COMMERCE MARKET FORECAST 2020-2028

The North America big data in e-commerce market is evaluated to register a CAGR of 14.54% during the forecast period, 2020-2028. The factors propelling the growth of the market are the rapidly increasing data generation from the industry vertical and the early adoption of technology. The market region is considered to be one of the largest consumers of big data in e-commerce industry. Many top vendors like Google Inc, Microsoft Corp, SAP SE, IBM Corp, Oracle Corp, etc. have their presence in the market region, accounting for more than 70% of the solution analytics market.

The countries analyzed for market growth in the North America big data in e-commerce market include the United States and Canada. The United States is projected to dominate the global and regional big data market during the forecast period. Many of the prominent vendors in the market are US based, and the adoption of big data services is high in the region. There have been considerable investments by The White House for big data projects. The presence of a large number of professionals in the market is beneficial for the growth of the market. The growth in retailers in the US is estimated to lead to increased investments from them in supply chain management. They are also putting in efforts to enhance the customer experience. Big data applications can aid them in achieving their goals. The growth of the e-commerce industry is estimated to increase the use of big data among US retailers. According to the TSYS, U.S. Consumer Payment Study, there is a growth in the preference for mobile payment methods among US consumers. Further, the North American market growth is projected to be influenced by the consistent efforts in enhancing customer satisfaction and the rising cases of fraud detections.

Amazon Web Services Inc (AWS) is a subsidiary of Amazon.com, Inc., that provides cloud computing services and offers a range of cloud infrastructure services that include networking, databases, compute, storage, analytics, augmented reality, etc. The company has its presence in the UK, the US, France, Germany, Australia, China, Canada, Brazil, Japan, Ireland, Singapore, Korea, and India. The company has its headquarters in Seattle, Washington, the US. The company partnered with Salesforce in November 2019. The company acquired DataRow in February 2020. The flagship product of DataRow is a web-based client for the Amazon Redshift cloud data warehouse.

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