"We hope this video gets their attention to talk about it, have a conversation, learn about it, learn about the resources, learn about what a healthy relationship is, we're hoping that this one video sparks conversation for people around the world," said Kristen Paruginog, the founder and executive director of the nonprofit. She started the organization after leaving an abusive relationship.

Paruginog joins Midday Edition Tuesday to talk about the campaign and domestic violence.