Powerful Research on Interactive Content From Content Marketing Institute

"The expansion of the typical website monologue into a true two-way dialogue can give you deeper insight into what consumers are trying to achieve and how you can help them. It’s the difference between watching customers as they stroll through a store and having a conversation with them."

81% say that interactive content is more effective at getting attention

Education is the #1 reason for using interactive content

Assessments are the most-used type of interactive content

“In short, interactivity is the heart and the future of the web (or whatever supersedes the web). Deploying interactive content today doesn’t just make good sense as a content marketing strategy—it’s also vital preparation for tomorrow.”