Sergey Brin and Larry Page, Cofounders, Google

Google founders Larry Page and Sergey Brin were at the forefront of the kiteboarding craze. They've inspired techies across Silicon valley to hit the water, including fellow Google AdWords Product Manager Courtney Lischke. Larry, Sergey and other techies have taken lessons from Jeff Kafka, who runs wowkite.com. "You know this is an awesome sport when people that can do anything in the world want to spend their whole Saturday kiteboarding," says Kafka.