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The gallery of photographer @izkah on Instacanvas.

You take a random photo of a dandelion, you give it an Instagram filter, and by the time the app is done with your shot, instead of a garden nuisance, you have nature in repose. You’ve become Ansel Adams.

Instagram can do that -- take ordinary objects and allow your phone and your creativity to make something ordinary into a statement piece.

Certainly, Instagram has pushed the idea of mobile photography. There are several professional photographers using Instagram to capture daily work. The photos we take on our phones don’t have to be pixelated and sub-par. In fact, they can be quite good. They can be art.

Newly launched site Instacanvas recognized the art living inside of Instagram. It's an online marketplace where photographers and art buyers meet and buy photos on canvas. The site allows a way for an Instagram photo (which, originally, only lived within the app on your phone) to become a real physical, sellable good.

Instacanvas officially launched today, but gained early popularity even in beta.

CEO Matt Munson said, “Just a few weeks ago, we were joking: I’d love to buy your pictures on Instagram. We wanted to sell our own Instagram artwork, and were tired of hanging mass-produced art on the walls of our apartments.”

“The reason we built this was because no one has done an art inventory marketplace, where users bring with them a following that already loves their stuff. We've made it easy to create a physical good. We just put a tool in the middle of the artist and the buyer to make it happen.”

On the site, each photographer has his or her own gallery page, which displays the artist's photos and a short bio. Art buyers have three choices of canvas size -- 20 x 20, 16 x 16, or 12 x 12.

The site took off quickly. Munson's team put together a basic three-page website on a Friday, reached out to 20 random Instagram users, with the hope that 8 people would sign up over the weekend.

By Monday morning, they had 4,000 sign-ups.

Their user base already exceeds 100,000. Half of their users are in the United States; the other half are international.

Since the site’s popularity went viral rather fast, the team quickly found a printing partner for printing the photos onto canvases and created an algorithm that resizes Instagram photos, so the pictures can be enlarged without becoming blurry.

The group recently finished a three-month accelerator program at MuckerLab in Los Angeles. But even for a start-up in an accelerator, their speedy growth is striking. Perhaps a mirror of Instagram’s instant charm. Maybe a sign that this idea was bound to happen.

Instacanvas is already generating revenue. Photographers are making money, too: Twenty percent of each photo purchase goes to the individual artist. Beside early financial success, Munson and his team care about creating an engaging place, where photographers and strangers connect.

“We’re going to continue to make a passionate community as happy as possible, and make it even more delightful for the artists and the buyers,” he said.

As Om Malik pointed out -- people use Facebook, but people love Instagram (an important point of distinction, when pondering what created a billion-dollar deal). There’s some great affection for creating and designing a photo of our own lives. The app allows one to to be photographer, photo editor, and curator all at once. The trail of photos you’ve taken over time becomes a little visual tapestry of your life.

If Instagram pushed the idea of mobile photography and created an app with some soul, perhaps Instacanvas can do the same for what an online art gallery could be. They have already harnessed the love that exists on Instagram and are doubling down on it.