Ratings Beercoin

The Beer-Based Cryptocurrency

We are the Bavarian start-up that created the first and only beer-based cryptocurrency based on Ethereum. To mine a Beercoin you will have to download our app, drink a nice cold beer and scan the bottle cap. Beercoins can be sent to friends, donated to charity, or simply used to buy more beer.
The most charming part about the Beercoin is that you have beer-based money. While this being an interesting idea in it self, the beer market in the western part of the world is currently decreasing in volume, while new breweries are popping up every day. We want to offer breweries a modern solution to fight for the dwindling market share.
Our token has been checked by the German Federal Financial Supervisory Authority and the token itself and the ICO has been found compliant with German law.

Ratings

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I actually quite like this as a concept and can see engagement. NOt sure if the production codes of tops will blow it up though , but its a neat way of getting traction and maybe might be a great partner for another ICO

The vision and product just does not make sense. Why does this need blockchain? What data are you saving in blockchain here? People earn tokens to give away to others and charity? The motivation factor is low.

Its ad-revenue based model.

I find this as an ICO that will having big time trouble in justifying ROI unless the business model is improved.

Looks like nonesense at first sight, but I really believe that this can become a trend and will bring many people closer to using crypto coins. There might be some shortcomings regarding the technological conception of the business case. I am not sure if transaction costs are well enough reflected in the business case.

White paper - The white paper is simple and resembles an essay on the introduction of token economy in the beer industry. It neither describes the needs for blockchain implementation nor the future business model. This makes it a big risk for investors

Team - The team composition doesn’t contain experienced blockchain engineers or experts and mostly they are happy explaining their interests in the kinds of beer they like. Seriously, investors don’t wanna hear what you like but how could you solve an issue and make the product successful (which is lacking!).

Tokenomics - The tokenomics is easy to understand including the mining part but then why implement blockchain??? A normal token would be enough! Clarification?

Business Model - The business model is easy to understand initially but since these coins are minable. What happens when all of the coins run out as the code once printed wouldn’t be utilized again? They have taken a 10 year period into account for this calculation which means they are not very serious about long term goals. The investors have no idea what they are investing in and why?

MVP/ DApp/ Working Product - The company has a working application. But, no partnerships mentioned with any micro-breweries or established breweries, which is a big cause of concern.

Product and vision are viable but seem country or community specific and really only apply to beer oriented countries with large amounts of microbreweries.

WP is missing the marketing strategy which will be KEY to the success of this project. The revenue model needs improvement as getting stores and bars (outside of your local German market) will prove to be very difficult.

You should target all German bars and breweries across the globe initially to try to gain traction with beer lovers, this may help you gain exposure in a lot of different countries by just targeting German beer focused bars at the start.

Token metrics make sense. This is a niche that could be successful with beer lovers but building a community, attracting partners, and marketing will be key.

good luck!

If you are looking for advisor to help you with the project, let me know. ;)

The core team is either about to be or just have graduated from university. Age is not the issue, especially in the blockchain industry, but according to their public LinkedIn pages, only 1 of the 3 core team members have actual work experience of any kind.

For a blockchain product that is based entirely on utility, to have no core members with business experience seems like a risky place to start.

Then in terms of the blockchain design, there is no need for blockchain to be used for this project at all. Rewards systems like this have been around for decades and digitized more recently. Even Coca-Cola operated a product nearly identical to this several years ago requiring unique codes per bottle and everything.

But, on the positive side, the ICO sale as well as the Founder's stakes in the coins overall are much more generous than greedy in comparison with many other current projects.

If this team approached me with this product idea and with breweries already signed up for a test run I would be interested because this is a proven loyalty model. But for the project as it is leaves me with many concerns regarding the team, use of blockchain (likely just for the ability to ICO), and lack of industry partnerships able to realize this project.

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