Sicis total look

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Nella foto: Vetrite®

Nella foto: Vetrite®

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24 NOV 2017

From the decoration of surfaces to soft decoration, Sicis dresses interiors with complete ranges. This distinct production identity, combined with the pursuit of the highest quality, has opened the doors to the Chinese market

«Given our very careful selection of materials for every product, consumers’ increasing thirst for quality works in our favor; this, coupled with the fact that there are a great number of residential and luxury hospitality projects in China, mean that the country is becoming one of the top 3 global markets for Sicis». This summary alone fully and effectively expresses the brand’s positioning in the Chinese market, which is increasingly relevant for Sicis and with which it easy established a relationship of affinity and synergy. This is underpinned by a constant pursuit of exclusivity. The framework defined by the brand’s residential manager, Federico Ferrara, in terms of its approach to the market, also includes a presence in key cities including Shanghai, Shenzhen, Beijing, Chengdu and other second-tier cities. The company’s expansion strategy also directly promotes architects, designers and developers to keep constantly up to date with the many innovations developed each year.

The brand’s hallmark is its versatility, which enables it to offer a range of complete interior design proposals. «To date, Sicis is the only brand that has developed the ability to provide interior solutions both for the decoration of surfaces (mosaics, marbles, glass sheets…) and for soft decoration (furniture, fabrics, lights...), exclusively using elements that it has produced – remarks president Leo Maurizio Placuzzi – The brand has the firepower to support both end users and industry professionals with whole packages, offering the possibility of a fully-decorated Sicis home».

You can get a sense of the company’s versatile product range at the Salone del Mobile.Milano Shanghai, an exclusive showcase for the new line of tapestries and fabrics presented both as paneling and upholstery. The fabrics have a symbiotic relationship with the Sicis Vetrite® surface collection (extra-large engineered glass sheets), featuring various dynamic materials and decorations that move from walls to pillows and from floors to the fine details of handles, creating a world of sparkling magic.