Cheerios / Good Goes Round

Cheerios wanted to inspire families to reconsider what Cheerios really are, positive energy food.
To do so we conceived, created and launched Cheerios’ new brand platform, Good Goes Round. The platform is built around the idea that Cheerios are an earth grown source of positive energy that set good things in motion - when you eat good food, you feel good, you do good things, and it all comes back round in a virtuous circle.
To bring Good Goes Round to life we collaborated with musician Latrell James and directors We are From LA to create a music video that tells the story of the positive energy cycle of Cheerios.