Our Profile

Deutsch Family Wine & Spirits was founded in 1981 by Chairman, Bill Deutsch, to market quality wine and spirits produced by prestigious families from major wine and spirits regions of the world. The business that initially began with two employees importing a few family producers from France over three decades ago has grown to include a prestigious roster of internationally renowned, award-winning brands serviced by over 170 employees.

The Deutsch family is proud to acknowledge the enduring relationships with their suppliers, many of whom have been part of the family since the business began in the early 1980s, including:

Deutsch’s wine and spirits are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Today the company is renowned for its brand building prowess and ability to identify and fill consumer niches within the wine and spirits category. They have built numerous category leaders including: the #1 selling brand in the US, the #1 imported brand in the US, the #1 Australian brand in the US, and the #1 French brand in the US. Bill’s son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

Authentic. Aspirational. Approachable.

Deutsch Family Wine & Spirits builds brands that offer approachable wine experiences which contribute to a premium lifestyle for the mainstream and wine enthusiast consumer. The wines are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. Authentic. Aspirational. Approachable.

Founded in 1981 by Chairman Bill Deutsch, Deutsch Family Wine & Spirits was created to market quality wines from prestigious families from major wine regions throughout the world. Our diverse portfolio includes internationally renowned, award-winning brands that are recognized among the leading wines in their categories.

Deutsch Family Wine & Spirits is widely known for its ability to create and identify existing consumer needs within the wine category. Consequently, brands are developed to not only satisfy the business and marketing perspective but to meet the desires of the U.S. wine consumer.

The Six P’s

The company’s values rest on the founder’s Six P’s model for building brands: People, Product, Package, Price, Promotion and Potential. “The P of People always comes first. We are a family-owned business working with other family-owned and/or people-oriented businesses,” says Bill.

We develop strong, long term relationships with our producers and distributor partners, and we work together to achieve maximum results. Our company is renowned for its ability to create and identify existing consumer needs within the wine and spirits category. Consequently, brands are developed to not only satisfy the business and marketing perspective but to meet the desires of the U.S. wine and spirits consumer. This strategy enables us to build wine and spirits brands that have longevity and strong consumer pull.