Archive - Oct 2010

October 21st

Schweppes turned a geyser in Oeiras - near Lisbon - into a soda bottle. The original installation serves two purposes: to advertise the brand and also to allow for the maintenance and clean-up of the geyser over a 12 month period.

Why it matters

Exploring an original and hugely visible advertising space, Schweppes caught the public eye and the attention of the media by joining forces with the Municipality of Oeiras and the Parish of Paço D’ Arcos to keep the space clean and functioning. More and more, we’re witnessing brands using the landscape to integrate advertising whilst still serving a useful or practical purpose. What opportunities are there to make a real difference with your ambient media?

Virtual takes one giant leap closer to reality as Mitsubishi launches Live Drive—an online test-drive. Mitsubishi will allow US residents 18+ (with a driver’s license) to drive a real 2011 Outlander Sport around a test course right from the comfort of their squishy desk chair at home. How you ask? By rigging the car to respond to interactive remote controls via the internet.

Why it matters

Live Drive is more than just a tour of the car’s specs and features. In addition to propelling Mitsubishi to the forefront, this innovative social media campaign will help Mitsubishi gauge consumer interest and develop sales leads. Mitsubishi is refusing to sit passively, waiting for consumers to come to them. Will the future of the automotive industry depend on bringing the test drive to the consumer?

Emel - the Portuguese company that manages street parking in Lisbon - decided to celebrate the best parking practices spotted in the main streets of the city. They created a celebration around drivers that parked and paid correctly for their parking space with cheer leaders, TV cameras, a music band, etc. The videos and photos can be seen on youtube and other online social networks.

Why it matters

More than ever consumers want to be acknowledged for their actions, behaviour and adherence to best practices. How can companies and organisations take note and reward customers that display positive behaviour in more innovative and memorable ways?