Online Software Offers Better Direct Marketing for Small Businesses

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Decision Intelligence, Inc., a Minnetonka, Minn.-based consulting, analytics and database-marketing solutions company, has announced the launch of clario, its new suite of Web-hosted software services. The clario platform is designed to offer database marketing professionals the latest in analytical technology with the convenience of an online, subscription service. For the first time, database marketers and analysts can have easy, secure, Web-based access to the most powerful predictive models, advanced contact streams and more effective workflows. clario also offers an extremely innovative, easy-to-use interface and a number of features not offered by traditional software products.

As a Web-based platform, clario is designed to handle limitless information. Terabytes of raw customer-behavioral data can be stored and used from multiple database silos. Also, clario is offered as an online subscription service, so marketers and analysts can eliminate the need for IT support and costly hardware requirements. In addition, customers receive the newest features and software upgrades immediately, without additional installations required. And, unlike with other software products, clario requires no upfront commitments of time or money. Customers can pay for the services they use on a monthly basis at a fraction of the price of traditional analytical or modeling software. This feature allows any company, regardless of its size, to benefit from more efficient and profitable direct-mail campaigns.

Because the clario platform is an online service, the products can be used by a company’s in-house analysts or, when needed, Decision Intelligence analysts can provide consultation with real-time support in performing a number of analytical tasks, eliminating the need for expensive, specialized in-house analysts.

Organizing modeling projects during development and storing the documentation for future reference

clario stream creates more accurate contact strategies to improve customer response and help companies get the most from their advertising dollars. Using multiple inputs, clario stream produces a “contact” or “no contact” plan for every customer, program and channel. Its unique features include: revenue cannibalization model, advertising saturation model, customer profit scoring, profit and investment contact streams, and multichannel, multiple-title optimization. The product adds value for subscribers by: