Careers Detail

Digital Marketing Manager

Clean & Elegant

Fully Responsive

Clean & Elegant

Fully Responsive

Clean & Elegant

Fully Responsive

The Digital Marketing Manager will focus on developing marketing programs that focus on the acquisition, retention and engagement of users across the entire digital user journey. This person will be responsible for all aspects of program management including planning, execution, management and analysis for digital marketing campaigns that improve online conversions.

This role spans across activities that include traffic generation, website optimization, offer-testing, sales enablement, and more.

The Digital Marketing Manager will help develop our digital marketing strategy, roadmap, and ecosystem, and optimization our website, content, and mobile marketing experience. They will also help the team with awareness and demand generation programs, digital editorial and content marketing strategies, and website personalization efforts.

What You’ll Do

Own the development of top-of-funnel marketing programs that drive traffic, generate leads, and produce sales pipeline

Ensure effective nurturing activities are in place to engage target prospects until they are marketing qualified.

Collaborate within marketing and across the organization on campaigns that generate leads and increase brand awareness.

Improve the usability, design, content, and conversion of online platforms.

Work with corporate communications and social marketing team to identify and execute campaigns to drive awareness and revenue.

Evaluate competitors and research new technologies and website enhancements that create best-in-class digital experience for customers and prospects.

Focus on website performance, insights, and opportunities that drive toward company goals and key performance metrics.

Manage campaign budgets and vendor relationships.

Skills You'll Need

Bachelor’s degree in Marketing or equivalent field required.

3 - 5 years of experience managing digital marketing programs.

Aptitude in current digital marketing technologies and best practices in optimization for digital channels.

Strong understanding of lead generation best practices and the B2B sales process.

At least 3 years of experience in content development and best practices web writing, editing, and publishing experience.

HTML, CSS and Javascript

Content Management Systems (CMS) and website management.

A solid understanding of marketing automation and a deep appreciation for attribution.

Experience managing agency relationships and freelance contractors.

Experience managing digital experiences across platforms.

Proven ability to drive performance and focus on key performance indicators to meet company objectives.

Strong project management, communication, and collaboration skills.

Experience tracking campaigns from analytics perspective required.

Design and creative background preferred, but not required.

About You

You’re curious and are constantly looking for things to improve, new projects to kick off and measuring your results every step of the way. You have a creative side and bring that into everything you do. You think strategically and the drive to execute. You’re well-rounded and want to put everything you’ve learned to good use.

Benefits

Competitive salary + stock options

Fun and challenging environment that propels career growth

Medical, dental, and vision insurance

Unlimited PTO – we trust you

Monthly happy hours and team outings

Catered breakfast on Mondays and Fridays

Great office location in Gold Coast, steps away from public transportation

Our values

At Paro, we pride ourselves on our strong value-oriented culture—which we created together as a team—and look to bring on new team members who also embody these values.

Enjoy the journey We bring energy to an antiquated and stale industry We embrace fun We don’t take ourselves too seriously

Have each other’s backs We are a team; we win together and lose together We can handle anything We feel confident to take risks because we serve as each other’s safety net We are a community, not just a workplace

Do the right thing We don’t cut corners; we take a long-term view of success We deposit in the Karma bank We are loyal to clients and freelancers We are transparent and don’t hold ulterior motives

Take Smart Risks We believe that trying and failing is better than not trying at all We think creatively about obstacles We challenge assumptions We are nimble

Never settle We invent new ways to do what we do We want to be comfortably uncomfortable and encourage each other to take on new and more challenging projects We are each accountable for every team member being their best and push each other and give others permission to push us

Be yourself We bring our whole selves to work; we're cool with who you are, professional and otherwise! We recognize that everyone brings something important to the table and that conflict helps us grow We are sensitive to our differences; we value being yourself while making space for others to be themselves We are committed to creating a culture of inclusion as we grow

Send resume to Nick Galluch at ngalluch@paro.io with "Digital Marketing Manager" in the subject line. Please include a description of the most important quality that you can bring to our team!