How do we deal with all these pieces out there?
Reserving your name – dangerous to not get your name in that social space – you want to grab it up before someone else does.

Is it a detriment to get it and then not use it? Not necessarily

The Real World
How do you keep in touch? Email feels too formal. Paul uses Twitter and flickr – you can sort of follow their lives without interrupting their lives so much – and then when you meet up with them again, you have something to talk about

Paul takes business cards he gets at conferences, puts them in his contacts list, and finds a pic online to associate it with – helps him put a name and a face together

Lots of the panelists mentioned flickr as a great way to know the person, know their lives

Balance between private and public stuff
be aware
use the privacy controls if needed
bring out personality, who you are rather than specifics…
you have control of what you put out online

Brands are built upon what other people are saying about you – not what you are saying about yourself

Dang… didn’t save, and lost a couple of notes.

Speaker is comparing Mint and Wesabe in terms of branding. Mint wins, hands down. One example – names. Both are financial services companies – Mint makes sense, is easy to say, has pleasing experiences behind it (they use a mint leaf in their logo). Wesabe? Not so much.

Kathy Sierra’s session, as you can expect was great. She’s a talented speaker, and has good stuff to say. She did, however, assume that most people in the audience had heard lots of her presentations in the past – so she went really fast, and at some of the points below simply said “you’ve heard me cover this one before” … so she didn’t cover it!

[note to speakers: you probably hang out with all the other cool speakers. Just because you and they “know everything” doesn’t mean your audience does – go ahead and share the basics and stuff that feels like you’re repetitive].

And now, here are some incomplete notes from her session:

Difference between fabulous and average:
– not about natural ability
– about the ability to practice/put in the time

20 ways…:

1. use telepathy. There are two flavors of neurons: mirror and motor. They feel the movements and read emotions.

Visualization – you have to see the thing you want to do in your head – that’s sort of like practicing

2. serendipity: psychic shuffle – it’s that “I was thinking about this song, then it played” moment. So add randomness.

3. The Dog Ears principle. Ears come after the head. Think about real life physics when you design.

4. Joy

5. Inspire 1st person language – really shouldn’t be about you.

6. T-Shirt-First development

7. Easter Eggs and other treats. Leave “treats” in your design, things that are there for no other reason than to make people smile. “A smile in the mind” – title of an interesting-sounding book.

8. Tools for evangelism

9. You are a… : You are a predator – predator’s eyes are in front of their heads. So right now, there’s 400 predator eyes looking at the speaker! Learn how to manage your fight/flight response. There are tools for this – ie., Stress Eraser, a breathing game – also calms you down.

10. excersize the brain – BrainAge as an example

11. Give them spuerpowers, quickly.

12. ???

13. Speed their knowledge

14. Make product (or Do’s) share your feelings

15. Help with reinvestment of mental resources… focus – have to devote all your attention on it. Attention offsets vs partial attention

aside – I was in the overflow room, and was dosing off… so not too many notes. The more interesting thing would have been to be in the big room – apparently there was lots of booing, hooting, and hollering over the interview (mainly the interviewer’s fault, from all the tweets I’ve read). More news about that here (and many other places).

My poor notes:

– Facebook’s goal is to help people connect and communicate more effectively

– They are big in Columbia – people are using Facebook to plan revolts in their country – Mark never expected that to happen!

– Facebook’s goal: The world has lots of problems… Facebook is building a platform on which to solve these problems.

– They don’t focus on the money – honestly, mark sounded like a web developer/programmer who had a great idea and went with it.