In Deadly Persuasion: The Advertising of Alcohol & Tobacco, Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the alcohol and tobacco industries. Ilustrating her analysis with current advertising examples from mainstream and trade sources, Kilbourne presents a compelling argument that these industries have a clear and deep understanding of the psychology of anxiety and addiction-an understanding they exploit to create and feed life-threatening dependencies on their products. In the name of education and health, Deadly Persuasion casts a critical eye on the corporate interests of the industries whose products kill more than 450,000 American each year.

A special 30-minute condensed version of the program is available exclusively on this DVD. Abridged for use in presentations, workships, and abbreviated class periods, this version addresses and emphasizes the key arguments of the full program, while still leaving time for questions and discussion

Length: 53 min

DVD

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