Last month, I wrote a Houston Chronicle feature story about folk singer Derek Webb‘s love of hip hop. During our interview he shared a story about his plan to get unblocked on Twitter by Questlove, the drummer/frontman for The Roots.

An innocent promo Tweet for that article where I tagged Questlove turned into a retweet, which turned into a trending topic, which turned into a few pickups from other media outlets, which sparked Webb and Houston producer Josh Moore to write, record, and film their planned #UNBLOCKME song.

And here it is, in all of its rainbow-taco-with-an-uncessary-hair-pick glory.

For those of you keeping score at home the timeline of media coverage goes something like this: