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1. Enhance the traffic on your homepage

When you embed your promotional video on your web page and additionally to that on youtube, vimeo and social networks you will improve the ranking on search engines as well as increase the number of visitors on your page. It is easy to share a video rather than a brochure. People will start to like and share it on youtube or on facebook. So you can reach a huge audience for your message. The more you stand out from the crowd and the more interesting your video is the more people will share it with others.

2. Pictures are easier to memorize

Pictures say more than a thousand words. How many times have we heard this phrase? I know, but it is a fact that we memorize pictures better than words. And although we love to read, let’s be honest, it is easier to lay back and watch a video, especially when it is about a product or company information. So why bombard your clients with a lot of text which they can hardly memorize anyway?

3. Inexpensive way make great impact

Compared to the impact of your corporate video the costs are relatively low, considering the fact that you produce the video once and then use it as much as you want and on every platform you want. With a good script and a good production it can replace other cost-intensive marketing efforts. available domains . Once your video is produced and placed on different platforms your clients will help you to spread it and share it.

4. Consumer habits are more video oriented

Watching a video is more convenient than reading a long information text. But be aware! You must also keep the customers engaged. When you can’t keep them on watching your video it becomes ineffective. So try to make it interesting and keep your customers attention as long as possible. It also shows that you keep up with the times and that your business is up to date.

5. Give your company a face

Direct, subtle, funny, attractive, shocking…there are so many ways and possibilities to bring your message across. You have the chance to entertain and inform your audience at the same time. The choice of how you’re going to realise it is yours, but don’t forget that it has to fit to your image and your company.

Corporate promotional video

You can show the most attractive sides of your company or your product with the usage of moving images combined with sound. That can be a virtual tour through your company, hotel or promoting a particular product release. A very classic and common one is to place a sympathetic, good-looking person in a white room and let them tell about the business and your advantages.

Instructional video

The how-to or instructional video is a good way to explain your customers how your product works and how to take the best advantage of it. People learn easier through audiovisual media rather than reading and it is an easy way to make a connection between the instructor and the customer.

Client reviews

Do you have a lot of satisfied customers? You can involve them and let them speak about your business and how happy they are with your products. Nothing is better than a recommendation. People mostly try a new product when it’s recommended by a good friend. Choose a natural-looking and believable person with whom the average customer can identify itself and let them speak about the advantages of your product and why they like it.
Other businesses take their staff and let them talk about their work, because happy staff means good service and good service is makes clients happy. But it should be authentic, people can usually tell when there’s something wrong.

Virals

A video that doesn’t necessarily have anything to do with your company, but attracts a lot of viewers. That’s the strategy behind a viral video. People like to share it because it’s funny, shocking or just something new. What could be more convenient than that in terms of marketing?

Sophisticated

Late last week, Bodyform the famous sanitary towel and female hygiene company had been caught off guard by a member of the public who was confused by the usual depiction of women on their period that body-form normal portray in their promotions. Richard Neill, typical guy commented ,that the ‘normal’ images of women enjoying a wonderful, happy ‘time of the month’, strangely constricted to the reality of pain, hunger, fever and mood swings. But are Bodyform really to blame for this misconception of menstruation?

In reality menstruation for most women is at least pleasant, it is a delicate, painful and frustrating time that most females want to be over quickly, however if body-form showed this true representation of the so called happy time of the month would they still continue to have as many female fans and buyers as they currently do?

Its all part of promotion and no harm done, most ladies don’t want to be reminded of how painful and draining menstruation can be, Bodyform simply lets us celebrate our womanhood and liberate us, allowing female viewers to feel as though their period should not restrict them or distract them from continuing with their normal lives.

The company instead of glazing over Richard Neil’s comment however chose to respond to it in a subtle humorous but also informative way, Richard, the person who made the initial comment was mentioned and addressed personally in the response advert named ‘the truth’ which can be viewed on YouTube . The comical approach was taken in the narrative of a corporate woman discussing and comparing the reality and truths relating to Bodyform’s method of marketing. This speedy but effective response to the comment by Richard, who would be normally be seen as a slight comment from the general public was perhaps the first to bring up the issue, the power of current social media allows any voice, opinion and belief from the public to be shared and heard meaning a member of the general public who would have been typically ignored can now be appreciated and influential like a big, well known company such as Bodyform.

Strangely enough, Bodyform’s method of response was bold, informative and incredibly fast with the video form advert being released within eight days that the comment by Richard had first been posted. The effectiveness of social media allows the processing and filming of the advert to be delivered faster also representing the power of communication and technology combined. Communication of visual and aural information and the technology and film production which allows it to be shared and distributed quickly and efficiently.

Female hygiene and menstruation being a sensitive and at some a taboo area of discussion and debate make it a bold move for Bodyform to take in responding so boldly and openly about. explaining the female body and reasons for the deceiving images of women having a healthy, active, positive time whilst being on their period. It is an unexpected but striking thing for the sanitary brand to take but at the same time shows how maturely and rationally a big company can use social media and film technology to inform, educate and share information to their advantage.

One and a half weeks ago and with a bit of a delay, the Paralympic torch came through Deptford at the corner of Alloa Road and Evelyn Street. Thousands of spectators waited excitedly in spite of the rain on the pavements rise to welcome and celebrate the athletes, who were overwhelmed by the warm welcome. It was obvious that the athletes were in pleasant anticipation of the Games. web page speed . The trail led through to Deptford High Street and was handed over to Greenwich at Creek Road where the flame passed the refurbished Cutty Sark and shipped over by the bearers in a boat across the Thames to continue the journey to the Olympic Village.

With a brief from Lewisham council to film this spectacular event we headed off to the starting point, laden with our in-house video equipment. There we waited, approximately one hour in the rain for the delayed torch with a too-small umbrella.

Just in time with the arrival of the torch, the rain had stopped and the fight for the best shots begun. I successfully dodged the crisscrossing feet chasing the torch bearers but instead found myself flying over an unexpected hydrant obstructing me.
But yet the mood was great and the jubilant spectators and the happy faces of the athletes were a welcome compensation to my bruises.
My stint of sports was covered for this week and with a throbbing knee, flat feet, a lot of footage and goosepimples on the skin we headed back to the studio.
2.2 miles within one hour: my personal record! That was not the easiest job but exciting and unforgettable. Mission accomplished!

On Monday the 23rd of July Doreen Lawrence who founded the Stephen Lawrence trust ran 300 yards with the torch as it travelled from Lewisham to Wandsworth. She carried the flame to the centre, where Live vision is settled and handed it over to the current young mayor of Lewisham Kieran Lang. The Mayor of Lewisham, Sir Steve Bullock was on the spot as well as many people who wanted to snatch a gaze at the torch.
The musical accompaniment was provided by several bands and singers from a project called Peacemix, which gives young people a chance to get discovered and supports them by developing their skills.

Just before Christmas we received a call from Computers Unlimited with an unusual request, to send their staff back to the 80s for a special Christmas event.

The event took place outdoors in front of CU’s Colindale offices in front of a green screen. One by one, the various departments chose their favourite song and sang karaoke style, giving some amazing performances.

A-HA, Michael Jackson, and Cyndi Lauper echoed from the speakers and the staff at Computers Unlimited had had great fun impersonating their favourite pop acts. The recorded footage was imported directly into After Effects and combined with a funky 80s animated background. That same evening, the winners were announced. The Inventory department with it’s stunning choreography and the loud outfits singing the Salt’n Pepa hit “Push It” gave the most impressive performance.

Harry Potter fans get a treat while they do their shopping…

Bezier, experts in retail experiences, called us in to deliver an exciting promotional event for the latest Harry Potter release from Warner Brothers. “Harry Potter and the Deathly Hallows Part 2” marks the end of the hugely popular series of blockbuster movies.

In each store we offered the hundreds of passers-by the opportunity to have their photo taken and become part of the picture with Harry against the backdrop of a rather shaken Hogwarts.

Jess at the Reading store

Warner Bros provided free Gryffindor scarves to HP fans, young and old, who all had great fun posing with their favourite boy wizard!

Live Vision provided full kit, crew and on-site project management for the series of events.

For more information on using green screen, video or photography in your live event please feel free to get in touch.

“An absolute pleasure to work with. Live Vision helped and advised us all through this project delivering a great customer service as well as high quality product.” – Hannah Blain, Project Manager, Bezier.com

Harry Potter fans get a treat while they do their shopping…

Bezier, experts in retail experiences, called us in to deliver an exciting promotional event for the latest Harry Potter release from Warner Brothers. “Harry Potter and the Deathly Hallows Part 2” marks the end of the hugely popular series of blockbuster movies.

In each store we offered the hundreds of passers-by the opportunity to have their photo taken and become part of picture with Harry again the backdrop of a rather shaken Hogwarts.

Jess at the Reading store

Warner Bros provided free Gryffindor scarves to HP fans, young and old, who all had great fun posing with their favourite boy wizard!

Live Vision provided full kit, crew and on-site project management for the series of events.

For more information on using green screen, video or photography in your live event please feel free to get in touch.

“An absolute pleasure to work with. Live Vision helped and advised us all through this project delivering a great customer service as well as high quality product.” – Hannah Blain, Project Manager, Bezier.com

We had a musical treat yesterday as hot dubstep talent, James Blake filmed his latest music video for the track “The Wilhelm Scream” here at Live Vision. Directed by Alexander Brown for Davey Inc and released by Polydor Records.

The entire this was shot on RED ONE, on green screen. It was an unusually calm shoot day, mostly because it was such a minimalistic video. The atmosphere of the final product was evident in the studio, even whilst filming.

"Tubby" pulls focus on a key shot for the music video

Unfortunately, apart from working with the crew on the lighting set-up in the morning, I was stuck in the office most of the time. It was a pleasure, though to hear the music coming from the studio – I think I’ll be humming that tune for a while to come! …buh ba duh ba da duh dreams…