Facebook Ends Daily Deals Pilot in Austin and Other Cities

"We think there is a lot of power in a social approach to driving people into local businesses," Facebook added in the statement. "We've learned a lot from our test and we'll continue to evaluate how to best serve local businesses."

Facebook’s exit from the daily deals market has some observers asking if the golden age of the daily deals market is coming to an end. Mashable’s editor-at-large, Ben Parr, writes that “when two major players withdraw from the space and its biggest player experiences a 50% traffic decline, it’s a clear sign that the daily deals market is no longer in its heyday.”