not to be a dick but
"BMW M always encourages debate. And there is no other form of debate than BMW M's inclusion of a BMW X5M and BMW X6M. M SAV's? . The idea that the scared M division could bring out something as blasthemous as a High Performance SAV was unthinkable , even after the dust has settled - The debate continues. "

X3M and X1M? The sound of that makes some people cringe, but then again way back, long ago, in a time where BMW didn't make SAV's, the thought of any non-car BMW was blasphemy. You cant make everyone happy, but you should always try to make your shareholders satisfied. If selling these vehicles will generate more profits, then this will very well make some people happy to the point they are deaf to those complaining. I suppose more the merrier, atleast everyone can find a BMW they like??

I have a feeling the X3M will be directly compared to the next Jeep SRT-8... and this is how its going to go down:

The X3M will have less grunt, but be much more refined, luxurious, and handle better.
The Jeep SRT-8 will have more power, but crappy interior and will not be a great handler.
In the end: X3M will win every comparison

No need for magazines comparisons anymore lol

I respectfully disagree. The new jeep interior is light years ahead of the old one, esecially the upscale models. Not quite BMW quality but well done considering it's 30k less.

Did I read this right... X5M and X6M are very popular with young female's in Asia?

Good god just from this comment we can see the M brand purely stands for marketing. Those cars are obviously sold as pure status symbols without any of it's potential utilized anymore.

This is funny because at the beginning of his post he clarified that BMW is going to use these "volume sellers" as a means to an end. In order to get cars like an M3 CSL, M3 CRT, 1M / M2, and other "special" editions that won't really produce any profit for the M division, BMW needs to have these cars that go against the philosophy but make a lot of money. Everyone knows the X5M and X6M are not track cars but in a sense souped up SUVs. I'd rather the M division be profitable AND able to kick out competition killer cars with innovative concepts than to not have M SAVs. As sad as it sounds...

If you people ran BMW M the division would go broke within 1 year... You guys have no idea what it takes to run a business.

Given that X6 (technically) is a Coupe, albeit a Sport Activity Coupe. The car could hypothetically be called CSL. You could say for the BMW X6M - The best is about to come.

Since when is anything with 4 doors "technically" a coupe? Technically it's a 4-door truck, however you'd like to market it.

At any rate, you know I respect the fact that you dish out details about your product line well in advance of any magazines, spy shots, or press releases, but consider me a detractor. Yes, the M division will undoubtedly move considerably more units by expanding its product line like this. But in doing so, they will have lost the spirit that defined them over the last two decades.

This is funny because at the beginning of his post he clarified that BMW is going to use these "volume sellers" as a means to an end. In order to get cars like an M3 CSL, M3 CRT, 1M / M2, and other "special" editions that won't really produce any profit for the M division, BMW needs to have these cars that go against the philosophy but make a lot of money. Everyone knows the X5M and X6M are not track cars but in a sense souped up SUVs. I'd rather the M division be profitable AND able to kick out competition killer cars with innovative concepts than to not have M SAVs. As sad as it sounds...

If you people ran BMW M the division would go broke within 1 year... You guys have no idea what it takes to run a business.

Did I read this right... X5M and X6M are very popular with young female's in Asia?

Good god just from this comment we can see the M brand purely stands for marketing. Those cars are obviously sold as pure status symbols without any of it's potential utilized anymore.

This is funny because at the beginning of his post he clarified that BMW is going to use these "volume sellers" as a means to an end. In order to get cars like an M3 CSL, M3 CRT, 1M / M2, and other "special" editions that won't really produce any profit for the M division, BMW needs to have these cars that go against the philosophy but make a lot of money. Everyone knows the X5M and X6M are not track cars but in a sense souped up SUVs. I'd rather the M division be profitable AND able to kick out competition killer cars with innovative concepts than to not have M SAVs. As sad as it sounds...

If you people ran BMW M the division would go broke within 1 year... You guys have no idea what it takes to run a business.

From an American consumer standpoint this really doesn't mean a thing. M SAV's dilute the brand here. It's not like BMW is giving our market sweet M cars such as the CSL, GTS, or CRT. BMW isn't like Porsche where it uses profits generated from SUV's and sedans to give us cars such as the GT3/GT2 RS. BMW isn't like mercedes which slaps an AMG badge on every car but gives us machines the like its black series or SLS.

It's not like I can afford any of those cars but what you're saying is that these M suv's are here to give us performance M cars. That's not something that us outside Europe/Asia can take advantage of.

This is funny because at the beginning of his post he clarified that BMW is going to use these "volume sellers" as a means to an end. In order to get cars like an M3 CSL, M3 CRT, 1M / M2, and other "special" editions that won't really produce any profit for the M division, BMW needs to have these cars that go against the philosophy but make a lot of money. Everyone knows the X5M and X6M are not track cars but in a sense souped up SUVs. I'd rather the M division be profitable AND able to kick out competition killer cars with innovative concepts than to not have M SAVs. As sad as it sounds...

If you people ran BMW M the division would go broke within 1 year... You guys have no idea what it takes to run a business.

exactly !!! If people think that the M division can only live from lightweight, powerful coupes/sedans with a high price tag, forget it. In the end to few people would buy it. Even quite some people shouting BMW should only make them will not buy them in the end because they would be expensive.

Why does M need to be profitable? Thought the idea of a halo range was to shift the more affordable units below, M3s sell more 318s. Comparing with Porsche is moot, their elite sporting range is RS to BMWs M, I've got a large hat here I'll happily eat if we ever see Porsche produce a Cayanne RS.