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I decided to feature this in Inspiration Tuesdays because I thought this general Coke campaign is quite inspiring indeed, and is a well-thought refreshment of the Coke brand.

By now, you have probably seen the nifty Coke Side Of Life animation, where a guy puts a quarter inside a vending machine, and you discover this little big happy Coke-makin world.This is only one of the many Coke-commissioned ads, created by great animation and design minds of this world. Actually, here's another one of these ads, as featured on YouTube:

What you might not have known, is that there's a colourful website (hosted in Germany) that comes with the campaign, and features interesting interactive bits. I think the website is sparkling with creativity, and is a great example of opening a whole new world for the consumer, and for the brand as well. It looks like anything is possible in there. I like when a brand does more than providing entertainment as means of connecting with the consumer, but adds to it by creating intellectual property in which the consumer will be drawn, will learn to like, and will participate.

The Dreameris a website revue of the coolest things the web has to offer these days in terms of branded content, music/entertainment, photography, corporate stuff and more. It's divided into categories for your comfortable use, and you can discover a lot of interesting stuff in there.

Just like I did for the following article, right above this one. Yay! Easy references.

The characters from "Mr. CityMen" are the work of Eric Lerner, a young 3D animator and designer from Jerusalem. The Mr. City Men are Mr DejaVu , Mr Afraid, Mr Fortune, Mr Dreamer and Mr Sunken - all of whom live excentric or surrealistic adventures inside the urban jungle. Featuring outlandish soundtrack by different indie artists, Eric's CityMen animations could be described as the "short lucid dreams of a overly joyous industrial designer", and portray the vivid paradox between the harsh scenery of urban no-man's lands and the careless, colourful Mr. CityMen.

There are 5 movies total, plus awesome wallpapers you can download. View them all, it's incredible work and something that gives you a small virtual vacation at the same time. Great work, Eric. (Thanks, TheCoolHunter!)

The first sentence in the "info" part of the Shinybinary website is "Nik Ainley is a UK based web designer who also has a passion for producing personal art and illustrations. After teaching himself Photoshop in his spare time while gaining a degree in physics at Imperial College London...". Now wait a second here. This guy actually taught himself Photoshop "in his spare time" while educating in rocket science, and is now producing incredible illustration work using software (which he probably taught himself as well) like 3D Studio max, Cinema 4D, Bryce, Poser and Xara 3D ? Became listed as the "Top 10 up-and-coming creative talents of 2006" by Computer Arts magazine? Made the top covers of many popular books, websites and magazines ?

Now I call that genius. Talented genius. And there's no denial that, from the care and detail shown in his work, our man truly has passion for what he does.

Nik creates carefully crafted environments, well-defined by any superlative in the dictionnary of modernism. Some creations feature mechanized portraits in knot-like metallic arrays, others feature strange abstract nebulas that loom inside a dark atmosphere, or gigantic cumuli-type clouds in colourful spaces. Waltzing from the abstract to the representative, Nik Ainley seems to have a sculptor's imagination, trapped inside the mind of a crazy impressionist painter.

The results are impressive indeed. Wait no more and check out Shinybinary.