1/11/2011

TIMBERLAND RETURNS TO PARK CITY AS ‘OFFICIAL FOOTWEAR AND OUTERWEAR' SPONSOR OF THE 2011 SUNDANCE FILM FESTIVAL FOR THIRD CONSECUTIVE YEAR

PREMIUM OUTDOOR BRAND TO OUTFIT ALL 2011 FILMMAKERS AND HAVE EXTENSIVE ON-SITE PRESENCE THIS MONTH AT THE FESTIVAL

Stratham, NH (January 11 , 2011) - This month, The Timberland
Company stakes another claim to its coveted title as the Official
Footwear and Outerwear Sponsor of one of the most acclaimed film
events in the world - the 2011 Sundance Film Festival. For the third
consecutive year, Timberland will be on-hand to provide attendees
protection against the outdoor elements throughout the Festival, which
takes place in Park City, Salt Lake City, Ogden, and Sundance, Utah
from January 20 - 30.

As part of its sponsorship, Timberland will supply more than
320 filmmakers and programmers with exclusive co-branded
"Filmmaker Jackets" and premium winter boots from the
ever-popular Timberland® EarthkeepersTM and outdoor performance lines.
Featured waterproof boot styles such as the Washington Summit Mid for
men and EarthkeepersTM Mount Holly Tall Lace Duck Boot for women are
ideal for Festival-goers who want to keep warm, and do so in style.
Not forgetting about those important individuals behind-the-scenes who
keep the Festival running, 2,200 pairs of rugged winter gloves from
Timberland will be distributed to Festival volunteers and staff.

The most important on-site activation for the brand is The
Timberland Retreat, a consumer-facing booth located at the
Festival Co-op, 625 Main Street (opposite Sundance House Presented by
HP, at the Kimball Art Center). The Timberland Retreat - open daily
from 10 a.m. to 6 p.m., from Friday, January 21 until Saturday,
January 29 - will showcase rugged and stylish outdoor footwear and
apparel offerings, including a preview of 2011 EarthkeepersTM footwear
for men and women. Consumers who stop by The Timberland Retreat will
have the chance to participate in daily giveaways, which will include
organic cotton tote bags, stainless-steel tumblers, sunglasses, ear
warmers, hats, scarves, and multiple $150 gift cards.

Anyone wishing to purchase Timberland® winter gear in Park City
can visit the Timberland concept shop at Park City Clothing
Company (558 Main Street), which will be fully stocked with the
brand's best outdoor offerings.

"In the heart of the rugged Wasatch Mountains, Park City
is a diamond-in-the-rough, with a unique spirit and style that sets it
apart from its Rocky Mountain sister communities," said Maile
Buker, Senior Director of Marketing for Timberland North America - and
former Park City resident. "Timberland celebrates the
independence that Park City and the Sundance Film Festival both share.
We look forward to bringing our own unique sense of outdoor spirit and
style to keep locals, visitors and filmmakers protected, comfortable
and looking great, this winter and all year long."

As a company that is passionate about the outdoors and about
protecting it for future generations, dozens of Timberland-branded
recycling bins located throughout the Festival site will help visitors
and patrons do their part to keep Park City looking its best.
Timberland is also proud to be a partner in the Festival's green
efforts, providing assistance for hauling and recycling in Park City.

In November and December 2010, in addition to national in-store
promotions, Timberland hosted a photo-submission sweepstakes through
its Facebook page to win a trip to the 2011 Sundance Film Festival.
The winner - Ethan Ingle of Houston, TX - is receiving round-trip
flights and lodging for five nights, Timberland® EarthkeepersTM gear,
$1,000 spending money, a Flip camera to document his Sundance Film
Festival experiences, screening tickets to eight films, and ski lift
tickets to Park City Mountain Resort.

Timberland will leverage its online and social media channels
to bring the 2011 Sundance Film Festival to a broader worldwide
audience. Using frequent Facebook updates and on-site Tweets,
Timberland will share Festival goings-on and invite consumers to
participate from wherever they are. Select trailers from top films
competing at the Festival will be screened, inviting consumers to vote
for their favorites.

All of Timberland's activity - including video content,
pictures and discussions with filmmakers and consumers - will be
aggregated and featured at the Timberland / 2011 Sundance Film
Festival page, www.timberlandsff.com. Daily
posts will begin on Thursday, January 20 and will also be featured on
the brand's Facebook and Twitter properties in the U.S. and Europe.

Timberland will also be working with acclaimed photographer and
blogger William Yan (www.williamyan.com), to capture
"Man [and Woman] on the Street" activities in photographic
form. Yan will be in Park City from Thursday, January 20 until Monday,
January 24 and will be posting photos on his website as well at on
Timberland's social media properties.

About Timberland Timberland (NYSE: TBL) is a global leader in the design,
engineering and marketing of premium-quality footwear, apparel and
accessories for consumers who value the outdoors and their time in it.
Timberland markets products under the Timberland®, Timberland PRO®,
Mountain Athletics®, SmartWool®, Timberland Boot Company® and howies®
brands, all of which offer quality workmanship and detailing and are
built to withstand the elements of nature. The company's products can
be found in leading department and specialty stores as well as
Timberland® retail stores throughout North America, Europe, Asia,
Latin America, South Africa and the Middle East. Timberland's
dedication to making quality products is matched by the company's
commitment to "doing well and doing good" -- forging
powerful partnerships among employees, consumers and service partners
to transform the communities in which they live and work. To learn
more about Timberland, please visit www.timberland.com.

About the Sundance Film Festival Supported by the nonprofit Sundance Institute, the Festival has
introduced global audiences to some of the most ground-breaking films
of the past two decades, including sex, lies, and videotape, Maria
Full of Grace, The Cove, Hedwig and the Angry Inch, An Inconvenient
Truth, Precious, Trouble the Water and Napoleon Dynamite and, through
its New Frontier initiative, has brought the cinematic works of media
artists including Isaac Julian, Doug Aitken, Pierre Huyghe, Jennifer
Steinkamp and Matthew Barney. www.sundance.org/festival

About the Sundance Institute Sundance Institute is a global nonprofit organization founded
by Robert Redford in 1981. Through its artistic development programs
for directors, screenwriters, producers, composers and playwrights,
the Institute seeks to discover and support independent film and
theatre artists from the United States and around the world, and to
introduce audiences to their new work. The Institute promotes
independent storytelling to inform, inspire, and unite diverse
populations around the globe. Internationally recognized for its
annual Sundance Film Festival, Sundance Institute has nurtured such
projects as Born into Brothels, Trouble the Water, Son of Babylon,
Amreeka, An Inconvenient Truth, Spring Awakening, Light in the Piazza
and Angels in America. www.sundance.org