Mobvista announces Mintegral to deliver 100% ad spot filling in Apps

Mobvista has announced the launch of Mintegral, a native and video ad mediation platform. This powerful mobile Supply-Side Platform (SSP) developed by Mobvista provides developers a global monetization solution for maximized revenue. Smart algorithms and mediated top quality international ad sources combine with customizable native ad formats for optimal performance.

Launched in Beijing, by Robin Duan, founder and CEO of Mobvista, the Mintegral kick-off ceremony also saw Erick Fang, Chief Product Officer of Mobvista, and leaders from top app partners Camera360 and SHAREit in attendance.

Touted as the first of its kind platform in China, Mintegral also promises to be an important milestone for the Indian market. After having set-up its India operations in 2015, this move will help Mobvista establish itself very early in the programmed purchase ad market, which is still at a nascent stage in India.

Mintegral is a comprehensive monetization system, including native ad resources mediation, intelligent ad targeting, a complete operation dashboard, dedicated account teams and more. According to Erick Fang, Chief Product Officer of Mobvista, “High revenue, low maintenance and ease of use make up the DNA of Mintegral. Today, Mintegral mediates over 60 industry leading ad platforms and enables the classification and retrieval of native ads. Eliminating risks and traffic waste, in trials for developers on multiple platforms Mintegral delivered a 100% fill rate of ad spots in apps.”

Mintegral’s mediation concept is more advanced than traditional platform-based mediation, and solves the problem of higher quality traffic wasted when allocated to lower quality campaigns. Mintegral first mediates campaigns on all platforms and retrieves the optimum ad sources through smart and dynamic cross-locking algorithms. This is based on developers’ requirements to match each ad spot with the right ad for maximized benefits.

Fang also mentioned, “Secondly, developers have traditionally had challenges to efficiently monetize without compromising the user experience. Mintegral enables smooth integration with the UIs of developers’ products for truly seamless integration and minimal disruption. We have invested heavily in optimizing our SDK and have designed a wide variety of UI templates, to address the various ad demands in line different app scenarios.”

Mobvista has partnered with over 1000 apps from all over the world, with 180 million daily active users from our SDK with partners like Camera360, SHAREit, 360 Security, and Clean Master.

Erick Fang said some of the developer-friendly services provided by Mintegral include: a monetization solution customization by a senior monetization consultant and design team, an estimation of ad revenue, technical support and bridging tests from senior experts (including former Baidu Fengchao team), as well as data optimization support from our operation team.

Video advertising is one of the trump cards for Mintegral. NativeX, a US-based pioneer in mobile video ad industry with their Lightning Play Video solution, was acquired by Mobvista in February. After the business integration, NativeX’s high quality video ad technologies are integrated into mediation platform. Through an easy to integrate SDK, developers can easily implement various rich media ad formats, enabling higher conversion rate and benefits for developers while ensuring positive user experiences.

“In the future, only full-stack service providers can survive,” Robin Duan, founder and CEO of Mobvista, revealed as he explained the company vision.

Programmatic ad buying and native advertisement is the general trend of advertising industry. SSP, DSP, DMP, and Ad Exchanges are major builders in this ecosystem. Digital Advertising spends will account for Rs 12.7% of total spends at around Rs 7,300 crore. With the gradual evolution of mobile ecosystem, the stock proportion of programmatic advertising buys in mobile platforms is now rapidly increasing. With 1 billion mobile connections and counting, mobile is now emerging as the gateway to the connected world, driving awareness, engagement and commerce for advertisers, leading to a lion’s share of the digital marketing mix.

“Mobvista is more than just a top advertising network. We are also a data-driven service company for developers. And we look forward to continuing the strong growth and success of our developer partners with Mintegral,” added Duan.