The eye care industry is characterized by ever-increasing competition coupled with patients’ uncertainty about whom to consider for the treatment, where to buy their eye wear and contact lenses. It has become essential for eye care doctors to focus on building a personal brand to be able to differentiate themselves.

Here are the top rules for effective personal branding for optometrists.

1. Have 20/20 Vision

Clarity and focus are important when it comes to creating a personal brand for optometrists. Optometry is a diverse field that branches out into different areas of specialization. It might have sufficed in old times to just verbally say that you were an eye doctor, but today, thanks to the internet, patients can quickly gather a lot of information regarding any eye issues and eye wear. Rather than being just an optometrist, be more specific about what you do so that people are sure that you are the right person to consult for their issues. Know how patients view you online and in your office and make sure it is how you want to be viewed.

2. Tell, Don’t Sell

If you aren’t using the power of stories to create a personal brand for ODs, then you are already lagging behind.

Storytelling has been used since long to deliver meaningful messages that influence the patient’s mind and affect their decision-making process. To build a personal brand, narrate a story about your patients, i.e., your patients who benefited from your services in the past. This will have a lasting effect on prospective patients and encourage them to consider your brand to solve their eye care needs

3. Be Consistent but Stay Up-to-Date

Whether you have switched jobs from in corporate optometry to running a private practice or specialized in different areas, ensure that your objective remains the same throughout. However, keeping up to pace with the fast technological advancements in the industry is necessary. Show that you are up to date on the latestest trends on eye care or what you want to promote in your office. Be it sharing pictures of the modern equipment in your clinic or publishing articles in optometry journals.

4. Support Your Own Brand

Whatever message or values you impart on your target audience, show them that you follow the same in your daily life as well.

For instance, you can share a picture of treating a family member, a friend or any relative who benefited from your services. Not only will this help your patients relate to you on a closer, more friendly level, but also build their confidence in trusting your brand for their own eye problems.

5. Be Yourself

Last but not least, be your true self.

Focusing too hard on personal branding often leads to opposite results. Be genuine and authentic and center your attention on what you do and why you do it. After all, doing what you do best is the ultimate way to create a great personal brand that people will love and be proud to endorse. Be YOU!

Personal branding is a lifelong venture that
requires sincere commitment and dedication to your work as well as
having a firm belief in yourself. These tips on personal branding for
optometrists will help you get started in the right direction so that
you develop a practice that is well known by everyone.

You know you want to work in a corporate optical which aligns with your goals and will allow you to excel in your career. You want to have the best most profit sublease. How can you determine which are the best? Word of mouth? The Corporate Optometry FB group?

Here is the simple solution you need to find the right fit: target the most wanted subleases in corporate optometry.

This, however, is not as straightforward as it sounds. Targeting companies requires more than just searching for the top-performing companies. Many ODs look for a sublease with Warby Parker or Costco .

Follow the easy guide below to learn the proper way to target the most wanted corporate optometry subleases.

1. List your targets

You can use a variety of different ways to research corporate optometry subleases.

Use various channels of communication, such as asking your colleagues and using the Facebook group Corporate Optometry. Inquire which sublease they think is the most in demand and the reasons why they think so. This allows you to personalize your search and get your queries answered directly.

Also, try to meet people who work for a company that interests you. Find out what they think of the place and if it’s the right place for a fresh OD to start their practice or for a contractor to sublease it.

You should build your contacts through a social media platform, especially by being active on avenues where professionals from the field of optometry interact and discuss workplace matters.

2. Know your targets

Once you have listed the most wanted subleases in corporate optometry, the next step is to learn more about them.

Explore important information, such as: what does the target company value the most? What are the factors that make it better or worse than other companies? Are there any issues that your target company is facing at the moment, and if yes, how can you help them solve it?

Reach out to regional managers and recruiters on Linkedin and let them know you are interested in a potential sublease. Let them know you are more than qualified to handle a busy practice and have a business plan ready to illustrate what your plans are.

3. Meet your targets

After you are done looking into your targets, the next step is to find out if your target company is willing to offer you a sublease

Check out each target company’s website, their reviews and overall performance indicators. You can also directly correspond with them via email or schedule a face-to-face meeting.

By applying these three steps to your search for the best corporate optometry sublease, you can make yourself visible and appear brighter to these firms. So, whenever they are hiring or looking to sublease, they know whom to contact.

The sooner you start targeting, the more likely you are to hit the target just right.

Millennials will be the generation that will choose corporate optometry as their first career option. It is the most diverse generation with the greatest passion to continuously learn, improve and work towards a better tomorrow. The mindset and perspective of today’s young generation are far different than what has been prevalent traditionally in optometry.

So, what is it that the millennials expect from a job and workplace in corporate optometry?

Whether you are looking to hire young ODs for your optometry business or searching for ways to make your practice more alluring for potential employees, here’s what you need to know. Read on to find out what millennial ODs want in the workplace.

1. They see financial aspects first

Just like the baby boomers, millennials also consider salary and other monetary benefits first when looking for a job.

Needless to say, the overall job package, which includes the salary, health insurance, gratuity income, retirement investment and any other bonuses or remunerations being offered by the company play a very significant role.

So, make sure you offer the right candidates a good plan. Consider it as a long-term investment for your business because when you offer a great package that encourages ODs to work, not only will they put in their best efforts, but your business will grow too.

Corporate Optometry offers great value for employment for Millennial ODs.

2. Where does the path lead?

Millennials are career-oriented and aren’t afraid to change tracks if they see a better path.

When they are looking for a job, it’s important to give the candidate an idea of the future growth and promotions they might expect. Inform them of the opportunities that can arise if they work for you. Millennials are willing to switch jobs more often. Corporate Opticals have various brands and this allows millennial ODs to switch to different brands and models in corporate optometry.

3. Workplace location

As much as a bright horizon is important, another factor that plays a very significant part in what millennial ODs want from the workplace is the location. How far away they will have to travel and the commutation times to and from the workplace is also a deciding factor.Since it is obviously absurd to say that you should find a location that is accessible to all, what you can do is the next best thing possible.Offer the employees a more flexible work schedule.You can change their shift timings so that they are able to avoid traffic jams at typical office hours or schedule appointments for only a few specific days per week. Moreover, if you have franchises or different branches, you can let employees choose the place that is more feasible for them.

Many corporate opticals are in areas that many millennial ODs would want to live in. The ability to work 30 hours as an employee and have full time benefits is very alluring. Part time sublease options that are close to home that generate above average income is another reason that millenials will choose corporate optometry as an ownership option.

4. Company culture

Most millennials love to socialize. So make sure your work environment is professional but cordial and friendly at the same time.

Offer them a place where they can be who they are and young ODs will put forth their best work and efforts. Being part of a ” work family” is very important for millennials. Corporate Opitcals have their own networking events, millennials feel part of something bigger and would be proud to be affiliated if the company culture is pro optometry.