Perfecting the art of Search engine optimization (SEO) is a truly tricky process. An SEO does the job improving the volume and quality of traffic to a web site from search engines via the organic or algorithmic search results. A lot of webmasters today want to get top search engine rankings in search engines such as Google or Yahoo. In order to attain this purpose, some webmasters go to great lengths as willing to spend incredible amount of efforts in doing link exchange, refine their meta tags and body content. However, most still overlook some crucial issues. In order to address some of these sensitive SEO issues, here are a few tips to briefly lay out some things that SEO markets should avoid doing. Avoid Keyword Stuffing This term refers to the repeated use of a word to swell or boost its frequency on a page. Search engines now have the capability to analyze a page and resolving whether the frequency is above a "normal" level in comparison to the rest of the words in the document. Optimize Both Homepage And Inner Pages As Well A number of webmasters squander lots of time optimizing their website, but for their homepages only. A webmaster should also need to spend time optimizing the inner pages as well, since this increases the likelihood of getting search engine traffic. In most fully optimized sites, an optimized inner page gets more search engine traffic than the homepage. Use HTML Hyperlinks And Not Just Javascript Some SEO’s only use Javascript to construct their navigation menus. However, many search engines do not "read" hyperlinks written in Javascript. On search engines like Yahoo and Google, what they do is only to index their homepage. To avoid this, you must use HTML hyperlinks so that search engines can follow and index them Avoid Submitting Identical Pages Often Most webmasters and SEO’s know that it is a no-no to submit virtually identical pages. Do not simply duplicate a web page, give the copies different file names, and submit them all. This move will be simply interpreted as an attempt to flood the search engine. Be Careful In Selecting The Right Content Management Software (CMS) Most firms agree that using web-based CMS to construct web sites makes things easier. Right, it is a easy to use this software, however, it does not allow users to create different Title and Meta tags for different web pages and has limited characters, and is obviously, not good for optimizing websites. Ideally, every web page must have specific Title and Meta tags. SEO methods are classified by some into two wide categories: techniques that search engines suggest as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, often termed as spamdexing. Some industry analysts classify these methods, and the folks who employ them, as either white hat SEO’s, or black hat SEO’s. A White hat tends to produce results that last a long time, while black hats foresee that their sites will eventually be banned once the search engines find out what they are doing. Black hat SEO’s try to improve rankings in ways that are rejected by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, which are invisible, or positioned off screen. Search engines may reprimand sites they find using black hat methods, either by reducing their rankings or purging their listings fully from their databases.

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