When you’re not a wedding photographer, it can be tough to find great content to share on social media and waiting for real wedding pictures can take a long time. Modern couples expect beautiful and compelling social media feeds and regularly use social media to find and evaluate vendors.

Buying new isn't always the answer, but sometimes purchasing pre-owned can be more trouble than it's worth. Read on for some helpful tips on how to side step those items that create more headache than cashflow.

The Condition of the Item

Although price will be important when buying a used item for your inventory, what

This is a topic very near and dear to my heart. The phrase "Community Over Competition" gets tossed around a lot, but when it works it is magic! J.F.K.'s sage statement "A Rising Tide Lifts All Boats" is powerful and true. We need to come from a place

As event rental business owners, the marketing mix makes sense when positioning a new offering (service, or inventory item) from your party rental business. Learn how the 4Ps can guide your business's marketing success.

What Is Marketing?

According to the MindTools, marketing is "putting the right product in the right place, at the right price,