Why This VC Firm Designed Its New Office To Look Like A Living Room

Aydin Senkut's early stage investment firm, Felicis Ventures, just moved into a
bigger office last week, for more room to bring in founders of
his portfolio companies.

Senkut's firm was an early investor in Rovio,
and it's clear the firm is proud of its investment from the
number of fluffy Angry
Birds scattered throughout.

"Everybody says that they are different. It's like when you walk
to an Apple store
versus when you walk into any other retail store. The first thing
we want people to see is that this is not set up like a typical
venture fund, it looks like a living room," Senkut
said.

Senkut spent three years working out of a cafe, meeting with
founders to see if he wanted to invest in them. Senkut
was the first ex-Google angel
investor, and was able to have some good exposure early on. But
working by himself got lonely, so he raised a $40
million seed fund to expand Felicis Ventures.

"I really do believe there will be a billion dollar company
created in mobile," Senkut said.

The firm continues to focus on investments in mobile, e-commerce,
enterprise, cloud, education, and health. "We don't worry about
competition and what's happening because we are confident in the
areas we've picked. We've proven that we can pick winners in
those areas," he said.