Design as a function of the environment aiming to minimise the adverse environmenmental impacts during the whole life cycle of a product while maintaining or increasing its functionality or value. If we want to establish the extent to which the product is environmentally negative, product passes through certain analysis. With a result of a analysis, designers can easily judge how their idea of a product design can improve and recognize the faults or virtues of other concepts.
The efficient use of materials and minimal amount of waste are important targets in developing the production processes. Materials which are usually found in graphical products are paper, ink and plastics. Here is described by their composition and effect on soil pollution, water, air, and living organisms. An important aspect is the use of energy consumed throughout the life of printed products.