Graphics

Part of being Boundless means breaking through constraints and we’ve taken that approach in the use of our graphic elements. We’ve unleashed our brand, allowing it to be an active platform for headlines and have a greater presence in layouts.

Our Boundless W is simply a graphic treatment of the University Block W logo. What makes it boundless? When it aligns to the bottom or either side of a frame edge it creates the appearance of bleeding off the page — giving it the feeling of not being contained.

Hardworking typography is a critical component to our identity. We’ve chosen typeface families that fuse universal functionality with an unmistakably bold presence — enhancing the strength of our brand more and more with consistent use.

Part of being boundless means breaking through constraints and we’ve taken that approach in the use of our graphic elements. We’ve unleashed our former band and converted it to a bar, allowing it to become an active platform for headlines and have a greater presence in layouts.

Our styled tagline has the feeling of forward movement — visually represented as angled letters. Because the typography has been manipulated, we offer several styled tagline lockups as downloadable files for your use.

Purple evokes passionate pride. It’s the color that stands out as most quintessentially our university and is therefore the dominant color in our communications. Gold symbolizes excellence. It’s a sophisticated hue that speaks to our extraordinary standards and immense quality. And when you combine the two? That’s the UW.