PASADENA, CA – The Pasadena Police Department and Pasadena community are working together to enhanced safety measures in preparation for the upcoming 2014 Rose Parade, and the Rose Bowl and BCS Championship Games. Police employees and trained police volunteers are going door-to-door to businesses on Colorado Boulevard educating residents and visitors on the role they play in community safety. This proactive approach is an extension of the nationwide campaign to raise public awareness of indicators of terrorism and crime prevention through the early reporting of suspicious activity, known as “See Something, Say Something”.

The Pasadena Police Department is improving the City’s preparedness to a critical event through a two prong approach, 1) Intelligence gathering from the people who live, visit and work in Pasadena, and 2) Information sharing through enrollment in “nixle”, a trusted, nation-wide alert system managed by police and fire departments. Individuals are being asked to register, free of cost, to receive real-time public safety messages by text messages, e-mail or the web. It only takes a few minutes and enrollees choose the jurisdictions and message types they want to receive (community, advisory or alert). People who reside outside the city but plan to visit for New Year’s events are also encouraged to enroll. Sign up at "nixle.com."

The Tournament of Roses is also taking an active role in the “See Something, Say Something” campaign and they are spreading the message through parade and game literature. Also, look for the Police Department’s 2014 Parade Watch decal.

“The Pasadena Police Department’s “See Something, Say Something” campaign harnesses the public’s awareness about public safety, local domestic terrorism, and about the issues associated with these kinds of attacks. Collectively, we will continue to provide safe and enjoyable events in the City of Pasadena,” stated Police Chief Phillip L. Sanchez.