Shoppers who don't mind if their fruit and veg doesn't look perfect will appreciate Lidl's new 'veg box' initiative, with up to 5kg of fresh produce available for the bargain price of £1.50.

The budget supermarket will be launching its 'Too Good to Waste' scheme at 78 stores - including in Grimsby and Scunthorpe - which will make it easier for people to get their recommended five a day.

The boxes will include fresh produce which might be misshapen, discoloured or even past their best before date, but are still safe to eat.

Shoppers will have to hurry to pick them up though. The boxes will be put on sale when shops open, and will only be available for two hours.

The Lidl superstore on Cromwell Road, Grimsby, will be participating in the scheme

After that, they will be donated to local causes through Lidl's 'Feed It Back' food redistribution scheme.

The pilot project is being launched in 122 Lidl stores across the UK, including the store on Cromwell Road in Grimsby and Doncaster Road in Scunthorpe.

The store on Ladysmith Road in Grimsby hasn't announced whether it will participate yet.

According to NHS figures, British people bin 7.2 million tonnes of food and drink every year, which is mostly edible.

The scheme is designed to tempt shoppers with vegetables which might otherwise have gone to waste, while providing them with good value.

The wonky fruit and veg boxes are being sold for £1.50 in Lidl stores as part of the pilot

Christian Härtnagel, CEO of Lidl UK, said: "Food waste is one of the most important topics that our industry is facing, and one that we are fully committed to tackling.

"Proportionately, we sell the most fruit and vegetables in the sector, but we know from our data that fresh produce is one of the biggest contributors to food waste in stores, so we’re excited by the difference our ‘Too Good to Waste’ initiative will make.

"Not only will it help customers consider items that they might have previously dismissed, it will also provide an opportunity for them to make further savings."