How SML started their logo design journey

Company name

spiffy kids

Overview

Spiffy Kids sells children's personalized melamine plates and placemats online. Our designs are fun and playful but also timeless. I am the owner, designer, book keeper and IT dept for my company. Plus, I have three kids under 6. I am the epitome of the target audience/buyer.

I need a logo that can be used for business cards, stationary, web banners, avatars, promotional material etc.

Tell us a bit about who you are and the people you reach

Primarily parents of young children, but also grandparents and anyone else that wants to buy a gift.

There are a number of competitors out there, but we sell quality products made in the USA and designed by a mom. I know what kids and parents want (or at least I should).

Requirements

The colors should be unisex and fresh. I dont want anything that will look like it was produced in 2010. No flowers, owls, birds, cherry trees etc. I have given some ideas of colors, fonts and ideas that have been suggested. I am not "married" to them, but I DO like them. I would like to incorporate the "personalized" aspect a little bit and I have flirted with ideas in the ones attached.