Doing the 301 redirect

When a website has been online for a while, and needs some maintenance, it’s sometimes a necessary evil to change the structure. The disadvantage of this is that this mostly influences the links to the indexed pages. The search engines (and thus also your visitors) will get a 404 (page not found), where your pagerank and such will be lost.

What can you do? Simply put a 301 redirect on it. This indicates towards search engines that the page has been moved permanently. In effect the bot will adjust the referenced link in it’s database, so that it’ll be correctly shown in the future. How to do this?

Up in the Clouds

Views are my own

The content of this blog will, at all times, portray my own views. At no time will this reflect the views of the organization I am linked to. Neither can the information provided be used as support statement.