April 20, 2015 Launch of Long Project with LEROY MERLIN CHINA

April 20th morning, the cooperation between China and studio and CHINA LEROY MERLIN is launched, this company specializes in the field of interior decorations. the ceremony has three parts.

First part, Aude Hazard, responsible of china studio, introduces to students the general situation of a store in Beijing of LEROY MERLIN with pictures, photographed last week on site, reflecting many places for improvement. Such as the entrance, where many bicycles are parked; the plateau on which written ‘Makes your dream home come true’, but Chinese translation ‘实现 梦想家’ does not mention much about interior decoration; the translation of the brand ‘乐华梅兰’ is a bit long; the signs of Management and the plan are not clearly shown, etc. In this part, students asked many pertinent questions.

In the second part, Hadas Zucker, an excellent designer who will follow this project. She shares her concept with the students in title ‘Why pollution works? ‘ which evokes the interest of students.

Part Three, a representative Jean-François, who handles the department of purchases and products, introduces to students the general situation of the group ADEO which includes a dozen brands and he also informs some figures of the growth and stores planned in 2025, he present the photos of the store in Beijing at the opening in 2004, and shares with them their values. They appreciate ecology, cooperation, adaptation etc. They can offer special solutions.

The ceremony begins at 9:00 am and ends at 12: 00h in a friendly and dynamic atmosphere. This is a good start for our cooperation.