PORTLAND, Ore.--(BUSINESS WIRE)--Lensbaby, one of the world’s leading makers of creative-effects camera
lenses, today announced the availability of the LM-10 Sweet Spot lens
for mobile devices. The LM-10, which allows users to create Lensbaby’s
signature “sweet spot” depth-of-field look on an iOS or Android phone,
was originally introduced in April via a highly successful Kickstarter
campaign. The lens is now available for purchase online through
Lensbaby.com and at authorized retail locations worldwide. Today the
company also announced the Sweet 50, a 50mm selective-focus optic
compatible with the Lensbaby Optic Swap System for DSLR, mirrorless and
motion picture cameras.

Both the LM-10
and the Sweet
50 deliver images with a sweet spot of sharp focus surrounded by
increasing blur. With the LM-10, the sweet spot is determined through
the use of an accompanying app. For the Sweet 50 it is determined by
tilting the lens mount.

“Our goal has always been to ignite creativity by allowing photographers
to see things in a new way and have fun with their craft, which is
something that has resonated with professionals and enthusiasts alike
from Day One,” said Lensbaby co-founder and chief creative officer Craig
Strong. “The LM-10 brings this same experience to the masses who now
carry what have become very capable cameras with them 24/7. We can’t
wait to see the great images and video this magical pairing will soon
produce.”

LM-10

The LM-10 is less than 1.5 inches long and weighs 0.7 oz. It attaches to
a mobile device fitted with a strong adhesive-backed stainless steel
ring. The lens has magnets on both ends, which allows it to be used
alone or in conjunction with other magnetic mobile lenses such as those
made by Photojojo. The lens comes with a free iOS or Android app, which
is required to select the focus point and properly orient the image. The
app also includes spot metering, exposure lock, focus lock, still/video
modes and a wide array of filters.

Sweet 50

The Sweet 50 optic is a 50mm selective focus optic with a 12-blade
adjustable aperture ranging from f/2.5 through f/22. Along with
controlling depth of field, the aperture controls the size of the sweet
spot of focus. The Sweet 50 is part of the Lensbaby
Optic Swap System and is mounted to the DSLR, mirrorless or motion
picture camera via the Composer Pro lens body.

Product specs:

Manual focus

Curved field of focus optic (creates a spot of focus surrounded by
blur)

The LM-10 Sweet Spot lens is immediately available for $69.95 (MSRP)
through Lensbaby.com, Adorama, B&H and Photojojo as well as through
Lensbaby-authorized photo specialty stores worldwide. The Sweet 50 will
be available on September 16 from Lensbaby.com, Adorama, B&H, and
Lensbaby-authorized photo specialty stores worldwide. It will sell for
$299.95 (MSRP) with the Composer Pro lens mount or $119.95 (MSRP) for
the optic only. For a full list of retailers please visit the Lensbaby
retailers page.

About Lensbaby

Lensbaby is a Portland, Oregon-based manufacturer of award-winning
creative-effects camera lenses, founded by professional photographer and
inventor Craig Strong in 2004. The company sells to photographers all
over the world through its website and a growing global network of
international distributors. For more information visit Lensbaby at www.lensbaby.com
or https://www.facebook.com/seeinanewway.