This is the most ignored rule of all and one of the biggest culprit of failed MVNOs, and by that I mean not the launched MVNOs that fail, but moreover the huge amount that never make it to launch due to over complication, which in turn creates delays and cost which moreover lead to uncertainty and uncontrolled risk in the eyes of many – the killer of all things new and venturous!

But that is not possible, you see, when someone is tasked with creating a mobile pricing model, they revert into what I have become to call the Jekyll-Hyde Frankenstein… a freakish monster of all things mobile rolled into one, with every good idea they have ever seen in mobile across the world, ever, in enterprise, consumer, travel, low-end, high-end; you name it; there is a tariff for it and a model behind it!

The concept is simple – create a first simple MVNO tariff that will

Make your MVNO competitors think you are going nowhere as an MVNO

An MVNO tariff that will only be attractive to your core Niche and not be at all attractive to the masses of freeloaders, fraudsters, etc. If you cannot charge a premium for at least 1,000 or a few thousand early adopter users you do not have a Niche product…