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RAPP Tribal Wellington recently said goodbye to its general manager Sean Keaney after he took up a position with AIM Proximity. But it's balanced out that bit of bad news with some good after winning the Salvation Army business for the New Zealand, Fiji and Tonga territories after a competitive pitch against two other agencies.

Rapp Tribal will now take the helm for all advertising and digital services for The Salvation Army's main fundraising appeals and general service campaigns.

It's been an extremely tough year for many charities, with much of the emphasis understandably placed on raising funds for Christchurch. And James Partridge, marketing manager from The Salvation Army, says the organisation was in need of a new idea and fresh direction for its Red Shield Appeal campaign.

“RAPP Tribal created an incredibly strong call to action for their concept and showed the concept’s full application across both an external and internal audience," he says. "In addition RAPP Tribal's entire team showed they were committed to forming a long-term partnership and helping us to make a real difference in people’s lives."

Rob Limb, RAPP Tribal's managing director, says the agency feels very fortunate to be associated with an organisation that has provided over 128 years of valuable service to New Zealanders affected by poverty, addiction, abuse and other social issues.

"We’re going to be working incredibly hard to make sure we do an organisation of this calibre justice," he says.

The pitch was lead by Wellington creative director Jason Hall and group account director Melissa Neustroski, who will oversee the account.

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