To gain a better understanding of the economic, social and health impacts of advertising to children in Brazil, the Instituto Alana through its Child Consumerism Program commissioned the Economist Intelligence Unit to assess the impacts of advertising to children in Brazil. The result is an in-depth study that measures the economic impact of enforcing a ban on child-directed advertising in Brazil; explores the non-monetizable impacts of a ban; and highlights potential costs and benefits for companies that engage in self-regulation of advertising to children.

The impacts of banning advertising directed at children in Brazil provides an independent, third-party research institution's analysis of the long-term impact of a ban on child-directed advertising that can

Support policymakers' decisions around advertising bans with potential health and economic implications;

Identify best practices to help companies and industries adapt to changing policy environments;

Encourage further unbiased research into the economic impact of enforced bans.

The research program is designed to increase decision makers' awareness of the debate around banning child-directed advertising; to highlight industries and companies that are making strides to build healthier populations without impacting their bottom lines; and to begin pinpointing how an increasingly digitalized advertising industry impacts the development of children globally.

The core of the research is an economic impact assessment synthesized into a report. This report discusses trends in child-directed marketing; a summary of the impacts of advertising bans globally; the findings of the economic impact assessment including scenario analysis and major assumptions; and the business case for socially responsible marketing.