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Mobile Service Innovation (MSI 1)

Attention entrepreneurs, designers, and engineers! This course teaches you to invent mobile information services. You will learn about value-creation in the service sector and a human-centered design process including improv brainstorming, story-boarding, interviewing, video sketches, and selling. Students work in small, interdisciplinary teams to discover unmet needs of users. They create multiple concepts of a mobile service and assess their technical feasibility, financial viability, and desirability. Then they choose a single service idea and produce a plan with a business model and a video sketch suitable for posting on a crowd funding site. Grades will be determined primarily by the quality of the team’s products.