“The ‘Center of it All’ brand refresh reinforces what makes Dallas the best return on investment for customers,” said Cindy Morris, COO, Dallas Market Center. “As the center of inspiration and efficiency, buyers can easily find more, do more and be inspired more than at any other marketplace.”

With the rise of crossover buying, retailers are incorporating more of the complete lifestyle of the consumer into their stores to satisfy customers’ needs, the company said. As a resource for home, gift, fashion, lighting and much more, Dallas Market is the Center where retailers can fulfill their merchandise mix across categories. The marketplace allows buyers to complete their buy in a single market trip instead of attending separate shows – allowing for a higher return on investment and less time away from their stores.

Buyers in June will see the new tagline ‘Dallas Market Center of it All’ as well as a refreshed look with an expanded color palette emerging in phases throughout the Marketplace and on the Dallas Market Center website.