Tweet. I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do. Here’s the thing, though: it’s by doing that that you learn how good programs and strategies work. 92% of social strategists are manager-level or higher. Tweet.

I was reading an infographic from Craig Newmark’s CraigConnects and realized that the statistics within the image were brilliant. wanted to outline some of the top stats and give you some ideas in regards to how the top nonprofits are using social meida. The deal is, it’s not about money, it’s about getting people to talk with each other to make people’s lives better,” said Newmark. Visit Newmark’s Facebook page for the infographic, which includes an explanation of the methodology and sources used in its development. 92 % of Nonprofit Websites Contain At Least One Social Media Button.

Study after study shows that executives from around the globe are having difficulty measuring and defining world class standards for use of social media. While wanting to measure and define world class standards many fall into the trap of “corporate speak” when first trying to even understand all things social. Put your brands in motion. Integrate or die. Make social central. Get it?

You know those social media icons on your homepage? You probably have a LinkedIn icon up there. Now check the link. Where is it going? Does it link to the group you’ve been working so hard to build, or does it link to your organization’s company page? Let’s compare: NTEN group on LinkedIn. Group members can also show the logo on their profile, if you enable that setting.

Today’s guest post is written by Marc Girolimetti. ve been blessed by living among entrepreneurs my entire life. ve learned a lot from them and they inspired me to drop the dreams of being the next Jacques Cousteau and head straight to Babson College , which has been named the #1 undergraduate program for entrepreneurship for 15 consecutive years. As a result of choosing a life of working within and founding a couple of start-ups, I get to dabble in adjunct teaching of entrepreneurship at Boston University. As a result I can say one thing: Entrepreneurs suck. “Then I’ll quit.”
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Tweet On our weekly show yesterday , Rob and I addressed the always-popular topic of social media etiquette. How do I connect with others on social media? How do I let them know I’m on social media? What are appropriate ways to reach out via social media to people I know or just met? Caution: Facebook profiles are usually seen as very private spaces for personal friends only. You may not want to connect with people using your personal Facebook profile. Caution: Facebook profile pages and Foursquare may not be the first places you want to connect with someone you just met.
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Very few businesses dispute the value of Facebook marketing. Why then are so many still not taking advantage of this invaluable lead generation and business relationship building tool? According to Amy Porterfield , co-author of Facebook Marketing All-In-One for Dummies – it can be complicated. It was refreshing to learn that like many of us, Amy finds that the technology associated with social media marketing can get in the way of getting results with Facebook. Evidently, Facebook Marketing All-In-One for Dummies was written for us – by one of us. Here’s mine.
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Google Panda update favors websites with great and interesting content. Moreover it favors site content which people like and find it share worthy! In the old days there have been a lot of people known as SEO experts which try to tweak websites to trick out search engines to get a better search ranking. But these times are over. To only use tricks and fancy software does not bring you in front of your target audience. Your buyer personas will not find you with this kind of old school methods anymore. Search engines are trying to get the best results for their users. Content is king!
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This is a story about subtext and listening in social media. returned a couple of nights ago from the PRSA 2011 International Conference in Orlando, Fla. It was lovely; I got to catch up with so many of my friends whom I don’t get to see except at this conference, make several new ones, and also meet Bill Dorman and Adam Toporek for the first time (we recognized each other immediately across a crowded room, how cool is that?). So instead of going down for breakfast as I’d normally do, my M.O. was to eat it in my room while I chatted for a while on Twitter, etc., The conversation.
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