Tag Archives: review

“Social Media and Public Relations” by Deirdre Breakenridge offers 8 new practices for professionals working in the field of Public Relations. As she claims, technology is constantly changing the way society communicates and as a result, PR professionals need to adapt to these changes and take advantage of the technological affordances provided through social media. […]

When my group, D2i, was to choose one book on social media out of a collection of some best-sellers, we were very eager to read something that would help us in our pursuit of a possible career in public relations, something that we would learn from and find useful. After finding a book that reduced […]

Deirdre Breakenridge‘s “Social Media and Public Relations: Eight New Practices for the PR Professional” offers many helpful tips and tools to those seeking enlightenment in the ever-changing field of PR in the online world. In writing the book, the author hopes to assist the average public relations professional to change their previously-held views of communication […]

Every day (or almost every day) I enjoy clicking on a small icon on my phone screen labeled ‘Instagram.’ I am welcomed into pages and pages of photos; some are my friends’ updates on their weekends; others are random popular users posting about their dog (which I gladly follow); still others are my favorite […]

Like any social media analysis there are two things to consider: the content delivered and the approach in its delivery. Malcom McCutcheon’s How to NOT Suck at Social Media has some solid ideas to consider, but McCutcheon’s approach is far from successful…for me. Before making any more negative comments on the book, I will begin […]

Malcom McCutcheon‘s How to NOT Suck at Social Media is sort of a ‘how-to’ book intended to help new or older businesses older businesses, who do not have a social media presence, with their entrance into the social media world and guide them on “marketing” their business without really marketing. It’s clear McCutcheon aims to teach […]

Malcom McCutcheon’s How to NOT Suck at Social Media was certainly a book I was excited to read…I mean, I’m a millennial, of course I don’t want to suck at social media! However, once I began to read the book, I came to realize McCutcheon’s book is more of an instruction manual for social media […]