Bella Hadid is the New Face of Max Mara Accessories

She is replacing her sister, Gigi

By
Paul Pastore

Jun 20, 2017

Getty Images

The Hadid sisters have graced the pages of CR many times over, most recently in our tenth issue. Beyond their eternal status as CR girls, the supermodel duo have built up quite the impressive resumes—especially when it comes to campaign work.

For Max Mara Fall 2017, Bella will take over the gig formerly held by her sister Gigi, who had formerly been the front woman starting in Fall 2016. She also starred in the brand’s ready-to-wear ad’s for Fall 2015 and Spring 2017. In the last campaign, Gigi laid across a millennial-pink studio backdrop in the signature muted style of the ad’s photographer, Steven Meisel. This isn't the first time the sisters have shared roles; Gigi and Bella are both stars in Zayn Malik’s new Versus Versace collaboration, which came out this past week.

The new Meisel campaign will return with Bella, makeup by Pat McGrath, and styling by Carine Roitfeld. The supermodel has already shared a preview on Instagram captioned, “made possible by the most legendary team.”

While the full campaign imagery has yet to be revealed, it’s sure to be as stunning as her sister’s.

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