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Monday, February 22, 2010

DESIGNER FEATURE: Petite Jeans by Allison Izu

This is awesome. I recently discovered jeans designer Allison Izu, she is original, creative, and knows petite women. She is one. Standing only 5'2" she launched her jeans collection catered towards a shorter girl, and I recently asked her some questions about her collection and designing for the vertically challenged (like me!). She also is offering my readers an additional 20% off their purchase, see below!!! :)

Isobella Jade: Allison, you have an amazing collection of jeans and you use petite models to model your jeans because they are meant for a petite fit, what do you look for when casting a model? Also can you give us some behind the scenes of the photo-shoot?

Allison Izu:Moving forward I want to shoot my jeans on different sizes models, of different ethnicities and ages. I want to show my clothing on all types of petite women, because that is what I believe the brand is for, every woman who is 5'5" and shorter.

I love photo shoots, it's one of my favorite jobs as a fashion designer. Its fun and creative - and the models are always up to trying new & innovative things. I love to work with models who are fun and energetic! Most of the time, I am running around like a crazy person, touching up makeup, pulling jeans straight, fixing hair, etc. But its still a lot if fun!

IJ: Shopping for jeans can be hell when you are short, can you share some tips that can help a shorter girl look taller in her jeans? What should she look for when shopping for jeans?

AI:I think first of all know your body. You have to try on all styles, so you can figure out what fits your body best, I like to recommend a darker denim, with a straighter silhouette. And if you can find a jean with a higher waist, it will definitely elongate your legs.

I also think you should try on as many brands and styles, and bring the shoes you will be wearing with the jeans. If it is a "going out with the girls" jeans then bring your stilettos, or if it is the jeans you are wearing while lounging at home, or at the coffee shop, then bring your comfortable ballet flats.

If you are not able to find jeans that are the perfect length for you, then I recommend washing your jeans first before going to hem them.

AI:I try to design for different body types & personalities, which is why I usually do a trouser jean, and higher-waisted jean with a wide leg, a bootcut, a skinny, and now a super skinny. I hope everyone will be able to find a style which suits their body. But I think the most popular is usually the Trouser (Honolulu jean) and the Straight-Skinny (Kolohe). I personally wear the UK zipped all the time! It's a casual jean for me with flats and then I can wear them tucked into boots for Fall, or with some sexy stilettos for a night out. I think they are so fun & versatile.

I think you should have fun and try on as many styles and sizes as you like. We pay for your first return, so I tell people to order 2 sizes & different styles to see what works.

Almost 5'4" is available in print and as an ebook. special summer price $2.99.

MODEL LIFE

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My book "Short Stuff: on the job with an x-small model" is available in print and as an ebook

Short Stuff Stuff shares my real day in the life adventures of being a model in this brand new collection of modeling stories from on-the-job experiences with Marshalls, Victoria's Secret, Macy's, Easy Spirit and other modeling jobs that took place after writing my memoir Almost 5'4".

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I write in a journal daily about life, my pursuits, things I observe, see, experience, my to-do list, and also I find writing in a journal a way to connect with my inner self, to slow down for a moment and recognize the day. Do you write in a journal?

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New Book! Short Stuff: on the job with an x-small model!

If you are short, I am sure my new book will inspire you. Short Stuff is on Amazon, BN.com and all over

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Click the cover to check out my memoir Almost 5'4"

"height isn't everything in modeling"

my modeling memoir Almost 5'4" on the Nook

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Check out "Model Life: The Journey of a Pint-Size Fashion Warrior"

My fashion illustrated graphic novel based on the early modeling adventures of model Isobella Jade

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Modeling Contests for Petite's

Submit to be Petite of the Week and featured on this blog, send with the subject of your email: Petite of the Week, send your first name, headshot, or comp card jpeg, your height, where you are from, how you are making strides in modeling to: petitepride@yahoo.com and also I feature Short and Stylish Petite's on this blog, so if you are short and stylish you can submit to be featured by sending me your name, where you are from, a photo of yourself in your favorite outfit, what you are wearing, where you like to shop, and share how despite being petite, and the hunt for petite sizes, you are looking good and feeling good, email me with Short and Stylish in the subject to petitepride@yahoo.com These features are on going! Aim high and strive! !~Isobella

NO UPDATES AT THIS TIME! Isobella's writing series called The Beautiful Undead

The Beautiful Undead vampires have taken over the modeling world. And when the most beautiful and successful undead model commits suicide, the dark secrets of the industry are found in her journal, and every week the gruesome and bloody truth of the day-and-the-life of being a Beautiful Undead are exposed.