For its fourth year, Nordic film industry event the Finnish Film Affair, has added a panel focused on the U.S. market, with several top indie execs attending.

The panel, which will focus on how to develop feature projects for the American market, will include Ryan Wickers, director of development for U.S. production at EuropaCorp, ICM Partners’ Peter Trinh, TenOne Entertainment managing director Robert Burke and Hussain Currimbhoy, senior programmer for the Sundance Film Festival.

Gundrun Giddings, CEO and producer at LA-based G4C Innovation who specializes in hooking up Scandinavian and U.S. talent, will moderate the panel.

Also new this year to the event, which runs Sept. 22-24 as part of the Helsinki International Film Festival, is a best pitch award. The prize, which comes with a $3,300 bursary to support international marketing costs, will go to the best work-in-progress presented at the event.

The 2015 Finnish Film Affair will feature 19 new projects looking for funding and support. The industry meet has a solid track record. Pirjo Honksalo’sConcrete Night, which was at last year's Finnish Film Affair, went on to win the Spotlight prize from the American Society of Cinematographers and was Finland's official entry for the foreign language Oscars. This year's Oscar candidate, The Fencer from Klaus Haro, was also a Film Affair project.