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2018

Companies that offer the best customer experiences do so by building trust and connecting with people on an emotional level. Implement change management to get all employees to provide the same experience in the same way.

Breakthrough opportunities for MNCs in China always lie in the gaps between indigenous capabilities and targets set forth in national plans. In this “new era” in China, national planning targets, more grandiose than ever, are far beyond indigenous capabilities to achieve them.

The US deal market stands poised for a banner year. Big transactions are back with a vengeance and are increasingly crossing industry lines, as with CVS and Aetna. In these deals, sensitivity to people and culture is the only way to preserve the innovations companies seek.

We spoke with leaders of member companies involved with innovation at a large US defense contractor and at specialty materials company Eastman Chemical Company to find out which aspects of the signposts they find most useful.

The Conference Board spoke with specialty materials company Eastman Chemical Company and a large US defense contractor that has also started working with the signposts to find out what they like best about the framework.