What are the top 3 things you would like to communicate through your logo?

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Target audience is older, Caucasian, conservative women. Use stylized holiday wreath, poinsetta, winter berries, or snowflake imagery. " 'Tis the Season " text should be largest text (maybe in a script font), "Lunch and Card Party" is the subtext for the event. "ALMH Auxillary" is the group name which can be added below or above the logo. Logo should be classy, event is quite upscale.