COMING SOON TO CALIFORNIA
​WITH YOUR SUPPORT!

Prototype design subject to DMV approval

THE CALIFORNIA ENDLESS SUMMER SPECIAL LICENSE PLATE

When the application process is complied with and underway, the Department of Motor Vehicles (DMV) will begin issuing ‘The Endless Summer’ license plates upon completion of the requisite ‘pre-sell’ – receipt of 7,500 pre-paid applications.

At this time, we are taking information for those interested in supporting this effort.
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As soon as the application is in and the pre-sell commences, you will be immediately notified.

Bruce Brown, surfing’s consummate filmmaker, is best known forThe Endless Summer, and played a large role in what surfing is today. He was born in 1937 in San Francisco, California. When he was 10, he, along with his family, moved to Long Beach, where he quickly fell in love with surfing. Of course, it was a very different scene back then, and Bruce’s career would act as the original mold for the shape of modern day surfing. “….everyone surfs,” Brown told The Inertia in June. “Doctors, lawyers, Indian chiefs. It’s kind of like now it’s nothing to be ashamed of, but when I was a teenager you didn’t want to tell many people that you were a surfer… Surfing basically had a bad rap at the time, thanks to Hollywood. I thought, well, The Endless Summer will give it some dignity.’”