Marketing Manager, Network A

New York, NY | Marketing

Job Description

Network A, a digital media startup focused broadly on action sports and culture, is in immediate need of a marketing manager to join our expanding team. Network A is a fast-growing media company in need of a clever marketing mind to harness our building momentum and translate it to both action sports enthusiasts and the larger mainstream audience.

The Network A marketing manager's responsibilities will include:

Collaborating with senior management to develop and define the Network A brand identity; communicating that identity out to the action sports industry and beyond, and using your network of contacts and industry knowledge.

Developing social media strategies to drive Network A's content distribution and growing its social media audience, with a focus on Facebook.

Collaborating with senior management to design the Network A visual identity on all digital platforms.

Developing and executing marketing plans for all Network A programming, from premiere through completion, including ad buys, social media marketing, creative cross-promotions, and PR efforts.

Developing larger PR and off-channel marketing efforts for the brand

Collaborating with strategic partners to ensure the widest possible distribution of the Network A brand message.

Gathering and interpreting analytics from YouTube, Facebook, and Twitter, and applying that data at the inception phase of all marketing initiatives.

The Network A marketing manager must:

Have at least 5 years marketing experience, preferably within the action sports, popular culture, and/or media.

Have a strong grasp of traditional action sports (skate, snow, surf, ski, BMX, moto), a familiarity for the major personalities and brands, and an understanding of how those personalities and brands intersect with the larger popular culture.

Be able to operate in the highly dynamic, loosely structured environment of a media startup, which requires strong collaboration and communication skills.

Be actively engaged on all major social media platforms and aware of emerging platforms as well.