I don't know why, but I find the concept of Game Fuel hilarious. It's possibly thanks to it being the dumbest marketing idea in a long time, since it's just a drink that tastes of Gummi Bears and possesses no properties that should ever be able to aid one's gaming habits. Nevertheless, Game Fuel is making its long-awaited return, this time promoting World of Warcraft instead of Halo 3.

The original Gummi Bear "Citrus Cherry" flavor is coming back, rebranded instead as "Horde Red." In addition, a new berry flavor called "Alliance Blue" is on its way. I cannot wait. Game Fuel was around during my first ever trip to America, so it has a somewhat nostalgic quality for me. Now that I live in the States, I shall drink nothing but this cynically marketed fizzy liquid candy. Until the inevitable heart attack stops me.

I shall await this glorious beverage with glee while clapping my fat hands together. You can also look forward to a full Destructoid review of the drink when it hits Walmart shelves. I promise to finish the entire bottle before reviewing!

Following Federal Trade Commission charges over false advertising in late 2011 and early 2012, Sony has agreed to give consumers who purchased a PlayStation Vita before June 1, 2012 "either a $25 cash or credit refund, or a $...more

I was prepared to get mildly annoyed at this Cheetos partnership with Plants vs. Zombies: Garden Warfare, despite the fact that it's not the first time the game has dabbled in brand-sponsored character variants. (There were ...more

[Update: In a statement, Microsoft said it "was not aware of individual contracts Machinima had with their content providers as part of this promotion and we didn’t provide feedback on any of the videos. We have asked...more