Kate & Co. has been re-appointed by City of Melbourne to manage the public relations for 2017 Melbourne Spring Fashion Week (MSFW), following a campaign last year. The agency will focus on media relations, ambassador management and influencer engagement for MSFW.

Kate & Co. will also manage the PR for Lavazza’s sponsorship of the 2017 Melbourne Cup Carnival.

The agency has worked with Lavazza since 2015 in PR campaigns for the brand’s various Australian sponsorship properties, including the Australian Open, Melbourne Cup Carnival, Virgin Australia Melbourne Fashion Festival and the Lavazza Italian Film Festival.

In addition, Kate & Co. has been appointed to manage the media relations and guest list for Levi’s ‘Live In Music’ campaign, having worked with the iconic fashion label since 2013.

Kate & Co. has also picked up the media relations duties for Novo Shoes’ upcoming Spring Summer campaign following three years of seasonal campaigns for the national brand.

Kate Keane, co-director of Kate & Co., said: “These recent new business wins are a testament to our team’s strong relationships and results. To see long-term clients continue to choose Kate & Co. as their PR partner is something we take great pride in.

“Our team is looking forward to working with City of Melbourne, Lavazza, Levi’s and Novo on these upcoming campaigns.”

In addition to the recent new business wins, Kate & Co. has also expanded its Sydney team, including relocating to a new office space in Darlinghurst. Co-director Kate Bensimon is leading the team in Sydney.

Queensland-based national industry super fund Energy Super has unveiled a new campaign by independent creative agency BCM designed to get people to give a little extra thought to their super. Energy Super appointed BCM to handle its creative account earlier this year, and the campaign is the first step in the company’s new brand strategy […]

Channel Nine CEO Hugh Marks has expressed his disappointment that the network was unable to come to an agreement with star Lisa Wilkison who spectacularly jumped to ship to rival Ten yesterday. Again, it appears an inability to agree on Wilkison’s contract was the undoing. As reported on B&T yesterday, it’s believed Wilkinson was on half […]

Australia’s media agency market looks set to emerge from the doldrums in September, with the Standard Media Index Agency data indicating the market will deliver its first growth in seven months once late Digital bookings are included at month end. So far this month the agency market is back only three per cent to $626.6 million, but once […]

Kraft Heinz today confirmed the appointment of Cummins&Partners as its new Creative agency after an extensive pitch process. They will be responsible for brand strategy and integrated creative across the expanding Kraft Heinz portfolio including Kraft, Heinz and Golden Circle. A Kraft Heinz spokesperson said: “After an exhaustive search involving a competitive pitch, we have made […]

Despite high levels of connectivity, brands face a struggle to connect with Australians via online channels, according to digital research firm Kantar TNS’s latest Connected Life research. Kantar TNS surveyed 70,000 people across 56 countries and conducted 104 in-depth interviews as part of the 2017 Connected Life study. The research explored consumer trust in brands […]

Iain Shedden, the drummer from acclaimed punk band The Saints and music editor at The Australian, has died at the age of 60 the publication has reported. The cause of death has not been reported. Shedden joined The Australian in 1993 as a sub-editor and rose to be the title’s music editor. He also authored a number […]

The most eligible man working in media, marketing and advertising has been revealed when COSMOPOLITAN named Stephen O’Shea, ecosystem planning manager – Carat Sydney as the 2018 Media Bachelor of the Year. More than 2500 people voted online for their favourite contestant and Bauer Media general manager fashion, luxury and homes Fiorella Di Santo said […]

In 2018, 66 per cent of individuals in 52 key countries (see bottom of article) will own a smartphone, up from 63 per cent in 2017 and 58 per centin 2016, according to Zenith’s Mobile Advertising Forecasts 2017, published today. The rapid expansion of smartphone ownership across the world, which has transformed the way that advertisers communicate with […]

Melbourne-based market research consulting agency T Garage has announced the appointment of Ali Dexter as its director of insights and strategy. Dexter joins T Garage from Kantar TNS, where she was the director of its Qualitative division. Prior to that, Dexter held a number of senior roles at Kantar TNS in the US and Vietnam. “After […]

Luxury hotel InterContinental Perth City Centre is officially set to open this Sunday, and has already taken strides towards developing a comprehensive online search strategy with digital agency Bonfire. The investment reinforces the desire of the hotel to promote its luxury business facilities, which include corporate and bespoke event spaces designed for local, national and […]

Aussie data visualisation and content marketing analytics agency Datalabs has announced the appointment of Marc de Chellis to run its business development, as well as the promotion of Cass Lilley to accounts and project manager. De Chellis (pictured above, second from the left) joins Datalabs from Launchpad App Development, where he held the role of […]

Digital advertising provider Inskin, continues to expand its Sydney team, hiring Marc Gundesen as a junior digital designer. Gundesen (pictured above) brings a breadth of skills in web design, animation and account management, and will report to Inskin’s lead designer, Jay McCalla. He joins Inskin from Budgy Smuggler, where he worked as a graphic designer, […]

Independent communications agency Agent99 Public Relations has welcomed respected founder of No More Practice Education and founder and CEO of Evolution Media Group, Vanessa Stoykov, to its client stable. Agent99 will be supporting the launch of her Learn from the Money Masters – The Investment Series show on Channel Nine. Stoykov has over two decades […]

A new crowdfunded short film is shining the light on barriers for women filmmakers, thanks in part to Aussie actresses Susi Porter and Jackie Weaver. Starring Porter, Beverly explores a bizarre love triangle in middle-class suburbia. It is an unflinching coming-of-age comic drama exploring sexual awakening in the era of technology, and the universal yearning […]

Indepedent ad agency March One is helping retail marketers deliver a social return on investment this season, offering free campaigns to charities with every retail campaign booked – including for this Christmas. With over 10 years background in retail design, working with FOXTEL, Virgin Mobile and Krispy Kreme, March One is also a specialist in […]

Luxury publication Robb Report Australia has launched its very own Culinary Masters series headlined by chefs Neil Perry (pictured above), Peter Gilmore, Andrew McConnell, Philip Johnson and Duncan Welgemoed. The series will give readers the opportunity to connect directly with the most celebrated names in the gastronomic world, as well as the next generation of […]

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