Taboola® and Criteo Enter a Strategic Partnership to Generate More Revenue Opportunities for Online Retailers

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Taboola®, a world leader in content discovery services, and Criteo, a major player in performance marketing, have announced a partnership to create new revenue generation opportunities for online retailers and advertisers by helping them reach out to audiences on a larger scale. The two companies will cooperate to on-board Criteo advertisers onto Taboola®’s content discovery platform.

CEO and Founder of Taboola®, Adam Singolda, said in a release, “In our multi-decade journey to build a new category called ‘discovery,’ our partnership with Criteo is a major step towards connecting people with relevant products and services they may like.” Criteo’s Chief Product Officer, Jonathan Wolf, added, “Finding new advertising opportunities to enable our clients to generate incremental sales is fundamental for Criteo. Our partnership with Taboola® enables our advertisers to do just that…”

This strategic partnership will allow premium online retailers to reach out to engaged and relevant audience segments by letting them place native advertisements on industry-leading web publications. This system will be powered using predictive technology and personalized recommendations to deliver targeted and contextual product recommendations to audiences at the right place and time, and on the correct device.

Retailers have already noticed positive results brought on by the collaboration in places like Canada, Brazil, the US, UK, Germany and France.