Nasty Woman Wines Launches in Oregon

Pantsuit Pinot Noir is the name of a new wine coming out of Oregon. The label doesn’t resemble the average Willamette Valley Pinot; instead of a tree or a flock birds in sepia, the bottle features a photo of a young, strong woman. The words “Nasty Woman” are printed across in vibrant, bold letters—a reference to the slur that was thrown at Secretary Clinton during the third presidential debate in 2016 and subsequently reappropriated by members of the political left. This is Nasty Woman Wines, founded by Meg Murray on Election Day, and she’s using it to get more women to the table in policy and leadership positions around the world.
Murray has been in the wine industry for more than a decade, primarily in marketing and direct to consumer sales. Prior to that she worked in politics, having studied international studies and political science at university. Nasty Woman Wines was originally conceived of as a fun side project and celebration of the United States’ first female president; Murray had worked to assure that the copyright on the name would be filed on the day of the election, November 8th, 2016. What was intended as a celebration turned to movement to empower women.

On November 9th, when she was overcome with grief, her five year old daughter worked to comfort her, and asked, “How old do I have to be when I run for President?” That struck her; the question of “when.” rather than “if.” She was inspired to focus on Nasty Woman Wines as a priority, rather than a side project, becoming “extremely emotionally and financially invested” in it.

Pantsuit Pinot Noir is the first bottle to be available to the public, and is set to ship in February. Pave The Way Chardonnay, Progress Pink (a rosé), and Boss Lady Bubbles will be released shortly thereafter. Additional wines, like a red blend and a sparkling wine, are in the works, and limited release wines will be available to #GetNasty Wine Club members first. Nasty Woman Wines is launching an IndieGoGo campaign to get the funds necessary for a much wider distribution, including internationally. “It doesn’t end at our borders,” says Murray. With her help, and more like her, it won’t.