Karl Strauss Looks to Eclipse 60,000 Barrels in 2013

Press Release

Apr. 16, 2013 at 12:53 PM

San Diego, CA — The Brewers Association released its annual list of the Top 50 craft breweries based on 2012 beer sales volume. Karl Strauss Brewing Company was ranked #39 on the list, moving up from #44 in 2011. Karl Strauss has achieved this ranking with sole distribution in California, while most breweries listed are available in multiple states.

“Our approach to growth is to penetrate our local market and provide the freshest beer possible to craft beer fans across California” says Matt Rattner, President and Co-founder, Karl Strauss Brewing Company. “There are so many people in California who still don’t know about craft beer and we look forward to exposing them to our brand.”

Karl Strauss is keeping up its tremendous growth momentum in 2013 with beer sales up 30% in the first quarter. This far outpaces the craft industry average of 15% volume growth in 2012 and puts Karl Strauss on a pathway to reach more than 60,000 barrels in 2013. The company’s two best sellers, the award-winning Red Trolley Ale and Tower 10 IPA, are up 32% and 69% respectively from last year, showing that demand in a craft-savvy state continues to grow.

“California is one of the most mature craft beer markets, yet we still have room to increase overall market share, and that’s exciting. It proves that we can achieve our goals while maintaining quality and growing organically” says Rattner. The company looks forward to its continued expansion into Northern California as well as the opening of its Tasting Room at its main brewery later this year.

For more information about Karl Strauss and its 2013 plans, visit www.karlstrauss.com. Share it. Cheers.

About Karl Strauss Brewing Company:

Karl Strauss Brewing Company has pioneered the San Diego beer scene since 1989 with innovative beer releases and award-winning favorites like Red Trolley Ale and Tower 10 IPA. The company took home 23 medals in 2012 and is currently ranked #39 on the list of the country’s top craft breweries with sole distribution in California. 2013 is on pace to be another exciting year of double-digit sales growth, with the brewery opening to the public this spring and a new brewery restaurant slated for summer. For more information visit www.karlstrauss.com or call the brewery at (858) 273-2739. Share it. Cheers.