ghd Launches ‘Chop To Your Chin’ Campaign

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ghd has partnered with the Little Princess Trust to launch a nationwide campaign encouraging clients to Chop To Your Chin. The ghd studio opened its doors to a specially selected group of salons to launch the campaign, with UK brand ambassador Zoë Irwin carrying out a ‘chop’ live on stage.

The launch event saw ghd’s Global Head of Education, Jo Robertson, introduce the campaign along with a personalised message of thanks and encouragement from the Little Princess Trust. After much anticipation, Zoë Irwin took the spotlight and performed a live ‘chop’ in front of press, ghd educators and salons. The gorgeous volunteer Shelley had a total of seven inches of healthy hair chopped, which was later sent to the charity to be made into a wig for a child who has lost their hair through cancer treatment and other illnesses.

Jo Robertson comments,

We’re proud and excited to be collaborating with The Little Princess Trust. With the rise in demand for wigs, the charity needs more help than ever to generate hair donations, so to run this campaign alongside our amazing ghd salons is fantastic. We had an incredibly positive response from our launch event and I know that our selected hero salons are going to fly the flag with us to help us raise awareness, spread the word and more importantly, chop lots of hair!

ghd - with the help of salons across the nation - will be encouraging clients to proudly chop to their chin and donate their hair to the Little Princess Trust. Just nine hero salons were chosen to head up the campaign within their region, and those chosen salons are:

Alchemy

Hare and Bone

Indy

Ken Picton

La Belle

McIntyres

Voodou

Room 97

Sharon Malcolm

ghd are now looking for many more salons to join them for this fantastic cause with their national #ChopToYourChin day on Thursday 21st September – for more information, speak to your ghd account manager or call 0845 330 1133 to find out how you can get involved.