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Trash Talk Works Wonders For LA Kings’ Twitter Stream [INFOGRAPHIC]

The LA Kings may not be the most popular hockey team in the NHL, but it just might be the sassiest – and the smartest when it comes to social media. After beating the Canucks 4-2 at the Game 1 opener in Vancouver, the official LA Kings Twitter feed sent out the following tweet: “To everyone in Canada outside of BC, you’re welcome.” And wow, did that cause a spike in their popularity!

If you didn’t see the tweet, check it out below in all its glory, along with some immediate replies:

Based on what you see above and Dean Lombardi’s quasi apology that came after, you might think that whoever is the voice behind this Twitter stream should be looking for a new job, but think again. As the LA Times points out, when “most of the official Twitter feeds from around the league are about as edgy as minutes from a weekly school board meeting,” an account trash talking another team stands out – no we mean it REALLY stands out.