Johnson & Johnson is shopping a business that makes women's products such as Stayfree and Carefree pads, the Wall Street Journal reported on Friday, citing people familiar with the process. J&J is looking to sell the unit as it eliminates businesses that are not aligned with its growth priorities, the Journal said. The feminine products business, which also makes K-Y lubricant, could appeal to a private equity buyer, one of the people told the Journal. A J&J spokesman could not be reached by Reuters for comment.