For the third year running McFarlane Toys will be a major part of the NFL Experience and the Super Bowl. Our road gang will be setting up the spiffy new McFarlane Booth at Super Bowl 39 in Jacksonville, FL, from Thursday, Feb. 3 to Sunday, Feb. 6, 2005.

All the normal rules apply: McFarlane staffers will be in town to answer your questions and talk toys. We'll have two-up prototypes and packaged samples of many new and upcoming figures. And we'll have a pair of exclusive action figures just for Super Bowl 39.

At this time, we have very few specific details on the NFL Experience itself. As soon as we have all that info -- final location, booth numbers, exclusive costs and purchase limits, etc. -- along with photography of the exclusives, we'll update the story.