Reprinted below is the full text of Keller's email to NYT staff announcing the appointment of Hugo Lindgren as the new editor of the NYT Magazine -- which, for no apparent reason, quotes an anonymous source praising Keller's choice for the job.

To the Staff:

Our search for the next editor of The New York Times Magazine has taken us to some of the masters of the genre and introduced us to some exciting dark horses. We have considered strong candidates within the paper and without, and enjoyed much discussion of what this journalistic treasure should be in its next incarnation. I'm quite delighted to report that the search ends now with Hugo Lindgren - a gifted editor who has helped breathe new life into two magazines and is fully ready to run his own.

It is something of a homecoming. Hugo worked at our magazine, helping invent "The Way We Live Now" franchise. He was lured away by Adam Moss when Adam moved to New York magazine. In March he assumed the executive editor job at Business Week after that troubled book was bought by Bloomberg and began a revival. He has written (extremely well) about business, architecture and pop music.

Hugo, who is 42, grew up in Manhattan, attended Trinity and Duke, and lives here with his wife, the writer Sarah Bernard, and their twin daughters.

"He's very smart, wildly creative and charismatic," says one editor who has worked closely with him. "People like him and want to do their best work for him. He just has a great magazine head."

The search took longer than I anticipated because there were so many credible candidates, but I could not be happier about the outcome.

Hugo will move in October 25.

I want to particularly thank Gerry Marzorati for keeping the magazine on form during our successor search while simultaneously taking up his new role as the newsroom's master entrepreneur and, not incidentally, blogging the U.S. Open. This Sunday's issue, with the cover on Glenn Beck, is a reminder that Gerry will be a hard act to follow. And my gratitude extends to Alex Star and the rest of the magazine staff for their energy, devotion, high standards and patience during this protracted process.

Not to defend NYTPicker, because I think they should admit (proudly) who they are intead of being anonymous. But there's a difference between an anonymous blog and a newspaper quoting anonymous sources.

To "Anonymous" @8:55, the irony would be if NYTPicker quoted or based its stories on anonymous sources. Which they don't seem to do very often.

Don't know about the NYTpickers' motives for remaining anonymity but doubt it has to do with pride or lack thereof, or even fear of getting fired. It might have to do with not being naive about the lengths to which a few would go to shut voices that hold the Press to its own standards.

As to: "Ahhh.... the real irony here is that every single commenter so far is "Anonymous" ... hmmm."

The quickest way to lose a job in journalism -- or in a lot of other fields -- is to open your goddamn mouth and speak honestly (not in a hate-filled lunatic manner, but in a manner that is anything other than ass-kissingly obsequious).

The publication of an internal-and perhaps intended as confidential-corporate communication should be taken severely in the context of professional misconduct. Without solid proof of the personal identity of the suspect of the regular leaks, the illegal financial transaction that took place between the NYObserver and the suspect is meaningless, even though it clearly doesn't jibe with business common sense. But business trumps formality, and if employee(s) wÏll be fired for substandard performance then the leaks might continue to irritate.

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