What is Communications?

Communications include all the external communication and the internal communication activities, tools, channels, and strategies used by companies to engage with a variety of audiences, such as employees, customers, partners, the media, shareholders, board members, business organizations, think tanks, etc. Frequently used communication tools include: press releases, press conferences, press kits, events, newspaper articles, website or blog articles, position papers, internal notes, memos, white papers, etc. Communications may be carried out using a variety of channels, such as print and online press outlets, TV, radio, websites, blogs, news sites, social media (Facebook, Twitter, Linkedin, etc.). Communications are usually carried out based on a communication strategy aiming to support a company’s overall goals for development, marketing, etc. PR companies can provide assistance with both external and internal communication, crisis communication, media relations, as well as event management.

Are you looking to increase the loyalty of your customers with regular updates about your achievements? Do you need to improve your employee engagement by helping them understand how new internal policies affect them? Are you thinking of rebranding a product or a service? Do you need to consolidate your reputation within your industry by hosting authoritative events? Do you need a stronger online presence through social media? Do you need help with corporate events including exhibitions, conferences, ceremonies, celebrations, product launches, etc.? PR experts can apply a variety of tactics and tools to support your goals.

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