The listening center found stories like athletes kneeling during the national anthem lasted longer on social media than positive stories with no opposition.

Clemson lab finds controversial stories have longer life on social media

The listening center found stories like athletes kneeling during the national anthem lasted longer on social media than positive stories with no opposition.

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Updated: 6:31 PM EDT Oct 12, 2016

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WEBVTT PATRICK HAS OUR REPORT FROM CLEMSON. REPORTER: TODAY, STUDENTS AT CLEMSON SOCIAL MED LAB LOOK AT SOME OF THE MOST TALKED ABOUT TOPICS ONLINE AN FOUND STORIES THAT ARE MORE CONTROVERSIAL HAVE A LONGER LIFE ON SOCIAL MEDIA. MOTHER TERESA BECOMING A SAINT CAME AND WENT QUICKLY. BUT COLIN KAEPERNIC KNEELING DURING THE NATIONAL ANTHEM IS A CONVERSATION THAT WILL CONTINUE. THAT SITUATION CAME IN 90 DAYS. TH TRUMP TAPES, 90 DAYS. THE REFUGEE CRISIS, THE PICTURE OF THE LITTLE BOY, THOSE ARE THE THINGS THAT CAME OUT IMMEDIATELY. LIKE I SAID, THE LIST OF POSITIVES, WE ARE SPINNING OUR WHEELS. REPORTER: WITH CONFLICT COMES DRAMA. THEREFORE, APPARENTLY MORE SOCIAL MEDIA MENTIONS. THE DONALD TRUMP TAP AND NATIONAL ANTHEM PROTEST HAVE A HIGH VOLUME OF POSITIVE AND NEGATIVE SENTIMENT. BUT THE SOCIAL MEDIA LAB SHOWS US A POSITIVE STORY WITH LITTLE OPPOSITION IS GONE IN A COUPLE DAYS.

Clemson lab finds controversial stories have longer life on social media

The listening center found stories like athletes kneeling during the national anthem lasted longer on social media than positive stories with no opposition.