Estol Africa, Google host new mediaThe New Media Round Table, a brainchild of Estol Africa, an initiative created to foster a healthy and progressive working relationship among stakeholders in the digital industry in order to create an ecosystem whereby people can ideate, innovate and push the industry forward, holds on Friday.

Brand managers, Digital Marketing Heads, Publishers, Social Influencers, professionals and enthusiasts are expected to participate at the Round Table, to discuss how Influencer Marketing can reach its full potential and how players in this mix can collaborate and co-create to achieve a mutually benefiting goal in 2018.

According to the managing partner of Estol Africa, Adekeye Tosin: “NMR was born off the need to redefine how people consume and use the media. Over the years we have seen a massive culture shift and rise of digital entrepreneurs who are not only redefining what work means but shaping culture and setting trends.

These rapidly growing group of Digital Natives are well armed with the power of Influence and this makes them an important element in the marketing strategy of brands interested in building relationships with their consumers online”

Franklin Ozekhome, a strategic planner and brand communications specialist with multicultural experience, would deliver the keynote speech at the Round Table.