LinkedIn Pages Get A New Admin Center

How much time and money have you invested to promote your business on LinkedIn lately? Yeah, I thought so… For some reason, LinkedIn has not managed to convince businesses – except for huge tech companies – to invest in its platform. Some say it get too expensive for SMBs, others claim the platform is just too “complicated.”

LinkedIn can be a powerful platform for your business, but the truth is that it has not been very SMB friendly until now. Many businesses have opened a company page but few are those that actually really do something with it.

So LinkedIn is rolling out a new “admin center” which aims to make it easier and clearer for admins to maximise results on the platform.

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The new dashboard comes with some nice features, like a quick catch-up on your daily notifications, but the most important part of it is made our of tips and advice to expand your company’s presence on LinkedIn and, hopefully, obtain the results you are looking for. The main categories are:

– Best Practices: This section will give you tips on how to improve our presence, and also share the success stories of companies that made it big on LinkedIn.

– Sponsored Updates: A quick link to help you start an advertising campaign in the most efficient manner.

– Post a Job: A nice reminder of what is at the heart of the LinkedIn business and how the platform can help you recruit the right candidates

The “admin center” also provides information on Showcase and Career pages.