January 26, 2020

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IMT Dubai was elated to host Mr. Khalid Musilhy, Director- SAP Globalisation Services. He explained why companies need to expand overseas to match with the global competition. Mr. Khalid also highlighted the importance of localisation especially in the Arabic region, where the reading method of right to left has a huge impact on business.
We are thankful to Mr. Khalid for enlightening the students with various gimmicks of marketing that are followed by a technology based company.