Small Business Marketing Tips #1 Content Curation

Content curation is a term that many people have heard of may not really understand how to accomplish correctly but it helps address a major issue most people encounter for they’re business. One frequent issue which is common to the majority of business industries whatever market they are engaged in is having sufficient content to write about in their marketing. The easiest content is when something new occurs in your business like a new product is launched, or a new site is opened, or a new area is added to your business portfolio. However even with these in mind it is common sense that one of these events will not occur every day or even week or month. So that begs the question then what do you use to write about?

This is where content marketing comes into the equation or content curation as it is otherwise called. Content curation is the process where you write about or republish worthwhile content specific to your industry or audience.

Repurposing Rich Media for Content Curation

There are a number of these new content aggregation sites appearing which make this process really easy and the modern look and feel of these content curation sites make the content really pop like an online magazine. This is an example of what we were able to achieve with just one called ScoopIt .

If you review the following link you can see how media rich these can be for your marketing