One of the designers who made it happen

Winner
- SeveNLucK

Seven was very professional and responsive.
Thank you very much

- diegop

How Tina C started their logo design journey

Company name

Funding Change

Overview

I do training and consulting with grassroots nonprofits and social change groups to help them raise more money from individual donors. I help groups develop fundraising plans, build closer relationships with donors & improve written communications with donors. I also train/mentor board & staff new to fundraising.

I've been in fundraising for 12 years and just launched my practice last year. I got my start as a community organizer and ended up fundraising largely by accident. I soon learned it was something few people wanted to do. So my mission is to help groups learn how to raise the money they need to do their best work.

I do this work because I am outraged at all the injustice in the world and fundraising is one strategy for changing things. This is very personal work for me - it's much more than a job. If it were just about making money, there are many, many other things that I could have done that would pay me a lot more. But this is what drives me.

I am young for your average consultant. I also think I have a bit more personality than your average consultant. I'm a no BS kind of person and I'm definitely too edgy for some people. But I don't think those people are my target audience anyway.

Tell us a bit about who you are and the people you reach

Primary markets - grassroots nonprofit organizations, social change groups, political organizations, groups doing community organizing. Most specifically, groups working on economic justice, anti-racism, gender equality, LGBTQ rights, and immigrant rights. Many are political active and do voter registration and grassroots advocacy work. I would say the central theme is around building political power and organizing for justice - long-term structural change, rather than immediate relief through services.

Also should appeal to other nonprofit consultants in the position to refer clients, nonprofit training centers providing workshops to potential clients, etc.

The clients I work with are - predominantly women, politically engaged and progressive, racially diverse, community-based, financially-strapped, stressed, overworked, doing at least 2-3 jobs within their organizations, worried about the economy, and are coming from very small shops with few staff dedicated to fundraising.

Requirements

I want something unique, creative and edgy but not unprofessional or whimsical. It should be clear, crisp, and easy to read. Nothing too busy.

I envision three colors - one lime green, one primary blue, and one dark blue.

If you do want to experiment with other colors, please use colors that are browser safe because I want the color of my on-screen and printed materials to appear consistent.

I'm honestly not sure how much text to use. I don't know if I should use simply "Funding Change" or if I should also include the tagline - "Training & Consulting". I guess I'd be curious to see it both ways. Then, I also have an even longer tagline - "Funding Change: Training & consulting for grassroots non-profits and social change groups." Play around and see!