Research Strategy

We developed a project plan and research strategy that connected all our activities.

survey

I developed 2 surveys. They focussed on

relating ACRF audience to the not-for-profit sector.

identifying current users of the ACRF website.

We received 100 responses to the first survey and careful wording of questions and answer formats enabled us to define the ACRF audience easily.

information architecture

While I focussed on the surveys, my colleagues created a sorting test for 50 menu items. We then validated our findings with a tree jack test. Clear results from 50 users gave us a new information architecture that had 5 top level categories.

google analytics

I sorted the top 1,000 pages into 5 categories we found in our card sorting, revealing which categories were most popular or contained most pages. We also confirmed demographics.

key FINDINGS

Largest category was News

Most popular category was How to Help

Demographics matched our survey

usability testing

I spent a day testing the site with members of the public using a testing guide. In total we tested with 14 people.

This identified strengths and weakness in the website and established a benchmark usability score of 51%.

key findings

Homepage carousel caused distraction or confusion

It would be difficult to navigate if upset or in a rush

co-design process

Using our new IA and findings from usability testing, we did a co-design activity to create a new layout for the ACRF homepage.

My colleague then developed a prototype in Axure.

Interviews

The team interviewed 9 people to identify motivations for supporting the ACRF. Interviewees were

ACRF volunteers

Involved in fundraising or medical research

These were critical to creating personas and user flows.

affinity mapping

By pulling our research together, we found validating patterns in our research, including similar journey maps and demographics.

Personas and User Flows

We grouped traits, behaviours and motivations that each became a persona. We gave them a scenario and user flow for using the ACRF website. The ACRF could apply these assets when implementing and expanding on our design.