Do you remember the very first web application you ever used? Not software, which may have been a videogame or productivity application. I’m talking the very first time you went to a dynamic website and interacted with it?

Cross Channel Attribution has been the “talk” for quite a while now, but even today, it's still an area where many marketers are reluctant to do more than just dip their toes in the water, which is understandable given the complexities of it.