Abstract

Despite aggressive attempts to develop and market private label brands by retailers in Thailand, acceptance remains low. If used as an ingredient, private labels could be a lower cost alternative to national brands and the end user would likely never know the difference. This study explores usage of private label brands among street vendors in Bangkok, Thailand.

Walsh, J. (2010). The street vendors of Bangkok: Alternatives to indoor retailers at a time of economic crisis. American Journal of Economics and Business Administration, 2(2), 186–188.CrossRefGoogle Scholar