At the same time a buyout offer was presented by Coca-Cola. The farmers voted to reject Coca-Cola’s offer, choosing instead to support Berrie’s vision of a more focused Atlantic Quench that would stay independent. The business plan proposed by Berrie was to retain the successful aspects of the old Atlantic Quench, such as the juice making and innovative new-product efforts, whilst handling over the logistics.
By actively seeking the views of the farmers, Berrie has managed to improve the profitability of the co-operative and also win back their trust.
Strategic Alliances
In 2007, Atlantic Quench and Coca-Cola implemented a long-term strategic alliance in which Coca-Cola North America markets, bottles and distributes single-serve cranberry juice products in the U.S. and Canada under the Atlantic Quench name. The agreement also includes opportunities for the development of the new product innovations across multiple trade channels in the future.

The strategic alliance was viewed as a positive move by both organisations. ‘This is a chance for both Coca-Cola and Atlantic Quench to turn up the dialogue on the health benefits of cranberries,’ said Mary Moore, president and CEO, Coca-Cola North America. ‘Over the past several years, we have built successful, mutually beneficial partnerships with strong brands like Robertsons and Costa, and now we plan to work side-by-side with Atlantic Quench to create a major healthy refreshment business focused on cranberries.

Related Documents: MKT3017 SEP2 PJ1 2014 Essay

\ guide
\ guide
A Guide to Marketing in 2014
A Guide to Marketing in 2014
Expert Insights to Help You Plan Your Digital Marketing Mix
GET VOCUS. VOCUS GETS BUSINESS.
GET STARTED NOW AT VOCUS.COM
A Guide to Marketing in 2014
A Guide to Marketing in 2014
Expert Insights to Help You Plan Your Digital Marketing Mix
“Digital Marketing is Dead,” claimed Proctor and Gamble’s Global Brand-Building Officer Marc Pritchard
this September.1
What he meant is that now is the time to work…

a broad “controlled” security zone around the Olympics site was established.
Extra inspections and restrictions on individuals and transport vehicles entering and leaving this zone, including air traffic, are authorized beginning in early January 2014. The inspection of mail also is mandated. Along with the Olympics facilities, enhanced security measures are put in place at bridges, railway tunnels, power facilities and grids, schools, hospitals, hotels, restaurants and stores.
In addition, sales…

Madi Griffin
Mrs. Sprague
Computer Literacy
3/12/14
New Technology in 2014
Technology advancements are made every day, and there is always something new to affect the lives of people who use it. Computers, music players, and other electronic devices make life easier for many people. In 2014, new technology advancements like the Google Glass, iWatch, and iPhone 6 will change the future of technology.
Google Glass is a new product made by Google. Sunglasses and prescription glasses can be…

19 July 2014
Need Theories: Comparing Maslow, Alderfer, and McClelland
Most theories of motivation revolve around the idea an employee’s needs influence their motivation. Needs are physiological or psychological scarcities that stimulate behavior therefore are necessary to live a healthy, productive lives both in personal and work lives. “If work is meaningless, then life comes close to being meaningless”(Maslow, Stephens Heil 39). These needs, whether weak or strong and are greatly influenced…

The Grand Budapest Hotel (2014)
Director:
Wes Anderson
Stars:
Ralph Fiennes, F. Murray Abraham, Edward Norton |
GRAND BUDAPEST HOTEL recounts the adventures of Gustave H, a legendary concierge at a famous European hotel between the wars, and Zero Moustafa, the lobby boy who becomes his most trusted friend. The story involves the theft and recovery of a priceless Renaissance painting and the battle for an enormous family fortune -- all against the back-drop of a suddenly and dramatically…

and denied monetary damages to the slain Hayward man's incarcerated father.” (Fraley) Is every killing of a black male seen as just accidental? Because in comparison, the same thing is going on with the Michael Brown case, Brown was shot August 9th 2014 and no charges or arrests have been made with the case. Even though this case is really serious, does it really take over two months to gather enough evidence to see what really happened? “Blood from Michael Brown that was found on the uniform and…

STUDENT ASSOCIATION MEETING
TUESDAY 2nd DECEMBER 2014
Check the college website for information during snowy weather. If getting to college is too difficult, work will be on Moodle for you to complete. Students should take care when traveling to college and only do so when they feel it is safe.
Well done to White Vinyl, Los Bastardos, Until We Meet and Escape who got through to the final of Battle of the Bands on 18th December. Tickets will be on sale for £2.50 from the Finance Office from 5th…

Homelessness can use UES to trade food and shoulders with providing house cleaning or garden working for others.
Number of Refugees (Refer to appendix 3)
There are 7,504 refugees in Australia with onshore protection visas (Refugee Council of Australia, 2014)
Primary countries of origin for the 4,949 refugees who entered Australia by boat and received onshore protection visas were: Afghanistan, Iran, Pakistan, Stateless and Sri Lanka.
The other refugees with onshore protection visas were: Pakistan, Iran…

Words 8876 - Pages 36

* Test names and other trademarks are the property of the respective trademark holders. None of the trademark holders are affiliated with this website.