New O2.co.uk Homepage Goes Live

The redesign follows a twelve-month analysis of our customers’ online experience and is also based on the feedback of over 500 O2 and non-O2 customers. The homepage reflects a renewed approach to improving our customers’ online journey.

Our customers online habits have changed and as a result, we have taken steps to update and improve their online experience. The new homepage has been simplified, making it easier for customers to navigate the site. For example, the number of links has been greatly reduced to feature the most searched-for items such as the store locator, O2 Priority Moments, and our most popular devices and services.

It is available now on desktop and tablet devices, and will be available on mobile platforms by early next year. The homepage re-launch marks the beginning of a much greater commitment by us to improve our entire website, helping to deliver the best digital experience for our customers.

Sarah Evans, Head of Online Customer Experience said, “This is the first major change to our website for four years. Our business has changed greatly since then and so have the needs of our customers. Our newly designed homepage reflects this. It makes navigation far easier for our customers, helping them to get the best from our site whether it’s through their desktop or their mobile device.”

Tom Roberts, Managing Director at Tribal DDB, London adds,“Over the last 6 months we have worked with O2 to redefine the role of O2.co.uk in a multi-device world. Customer experience is at the heart of the new homepage design, with a focus on key user journeys, bringing to life the full range of O2 products and services.”