The Longhorn Network may not know what networks will carry it (request it today) but it definitely knows how to get the attention of Longhorn fans: feature Bevo.

In their new ad released today, Bevo stands calmly chewing grass while watching LHN on a flat screen in his trailer (he must have FiOs). An enthusiastic Silver Spur handler stands nearby.

On the day the Longhorn Network is set to launch, ESPN just announced a few more regional providers who will carry LHN, including Consolidated Communications, En-Touch Systems, E-Tex Communications, Bay City Cablevision, Mid-Coast Cablevision, and Texas Mid-Gulf Cablevision.

Don’t miss out on the Rice game just because your carrier doesn’t have LHN yet—come to the game!

Even if you don’t get tickets, you can check out the biggest tailgate in Texas at the Etter-Harbin Alumni Center before the game (for Texas Exes members only) and during it (open to everyone) to be close to the action.