Puglia (Apulia to many English speakers) is a long, thin wine region in the far south-eastern corner of the 'boot' of Italy. To continue the footwear analogy often used to illustrate Italy’s shape, Puglia runs from the very point of the heel to just below mid-calf height, where the 'spur' of the Gargano Peninsula juts out into the Adriatic Sea.

The heel (the Salento Peninsula) occupies the southern half of the region, and is of great significance to Puglia's identity. Not only are there cultural and geographical differences when compared to northern Puglia, but the wines are also different. Where the north is slightly hillier and more connected to the customs and winemaking practices of central Italy, the south is almost entirely flat and retains a strong connection with its Greco-Roman past..