10 Feb 2011

In the world of small business, there is often a common request: find the ideal business partner. This usually stems from the need to "remove" the role or job we do. Such as marketing, finance or sales.

I noticed when starting a business in which I feel desperate to find colleagues who control marketing and sales with better than me. I feel confident if I could let go of my shoulders and focus on becoming a great coach then my business will thrive! Yes .. four years later, I have never found it but my colleague found a way to grow the business.

I realize the value of partnership marketing.

Marketing Partners are other entrepreneurs who are willing to cross market your products and services to prospects and clients.

Not everyone is into "an ideal companion candidate." Sometimes you have to clarify with whom you want to play so you do not have too many choices. So I will share 5 keys to finding the ideal partner.
Mindset Partners. Does the person have the necessary criteria as a partner? Not everyone can. In fact, some people become poor because their colleagues are too independent or they do not like to play with other people. It is important to understand why someone pursuing these partnerships. Do they want a quick sale or they are eager to join you in business long term?

Value Alignment. By knowing the top three values, it can help you clarify what is needed for the long term. If a person's core values are independence and the other is a collaboration, perhaps the approach taken to achieve the goal will be heavy. This is needed if you work together in completing the project.

Sharing the vision. Do you share a passion for the resulting output? Did you both see the same output? Or if someone wants to let go of their opportunities and others want to have cooperation in the long term. Have you ever met a married couple where one wanted the other child is not? Finally they parted. Sharing a vision for the resulting output is important to maintain harmony in relationships.
Compatible work styles. This is very important. Are you both dreamed of working with the long hours and hard to reach the goal?. Does the person have children who most need their attention? Are you both willing to do anything to get the job done?

Complementary strengths. If you both like the same thing and no one was willing to do other work, then you will be working to finish the job. Will you be delegated to another party?

Make sure you both have the qualifications to perform your role - or others that can cause stress and disappointment.

When you take the time to dig out your best interest to make the material a good cooperation, I encourage you to take the time to dig out if your business associates will be a "companion" is good. There's nothing worse than when in the midst of the project you realize do not like doing business with that person.

When you dig up the key on and ready to go, uncertainty to set a treaty (I suggest you have a contract). If you follow the steps in the method of goal that can not be unstoppable, you will realize that you have a strong foundation to create success together "intolerable."