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WeedMaps.com Launches New Portal -- WeedMaps.com/Doctors

NEWPORT BEACH, CA--(Marketwire - May 6, 2011) - General Cannabis, Inc. (PINKSHEETS: CANA) today announced that its wholly owned subsidiary, WeedMaps Media, Inc. launched a new portal, WeedMaps.com/Doctors (http://WeedMaps.com/Doctors). The Company also provided an update on progress at its subsidiary WeedMaps Media, Inc.

Launch of WeedMaps.com/Doctors

WeedMaps Media, Inc. launched a new portal today, WeedMaps.com/Doctors. The portal enables patients to find, rate, and review doctors who specialize in cannabinoid-based medicine and encourages ongoing patient and physician engagement. The portal provides a framework for tracking over 300 medicinal cannabis-specialized doctors' offices in nearly every state where medical cannabis has been legalized including California, Colorado, Arizona, Oregon, Washington, and New Mexico. The portal continues to add new physicians daily. WeedMaps.com/Doctors offers a multi-tiered, subscription based pricing model that allows for varying levels of marketing and exposure in the online medical cannabis community.

WeedMaps Progress Update

The Company also reported continued increases in both traffic and daily patient registration on WeedMaps.com. New user registration increased from 300 new registered patients per day in January of 2011 to 500 per day at the end of April 2011. The biggest traffic spike occurred on April 20, 2011 when the site had more than 50,000 visitors and over 1 million page views in 24 hours. WeedMaps.com continues to expand the array of products offered on its nationwide dispensary menu, which currently offers over 68,000 products, and just recently added wax, pre-rolls and topicals.

WeedMap's Daily Deals program, which provides subscribers with discount coupons that can be used at participating dispensaries, recently reached a record level of 15,000 subscribers. The latest release of the Daily Deals program, which has apps for both iPhone and Android smartphones, has a coupon tracking capability that allows medical cannabis patients to receive real-time, location sensitive, coupon information instantly on their smartphones.

"We're excited about the launch of WeedMaps.com/Doctors and the new release of the Daily Deals program," said Justin Hartfield, Chief Web Officer of General Cannabis, Inc. and WeedMaps Media. "These new offerings expand our technology platform, which is a key driver of our future growth and value creation strategy. We're proud that WeedMaps.com has become the de facto destination for the medical cannabis community. We look forward to continuing to find new and innovative ways to provide a leading edge collaborative community that helps patients, doctors and dispensaries."

About General Cannabis, Inc.

General Cannabis, Inc. (PINKSHEETS: CANA), headquartered in Newport Beach, California, is a technology based services company. The wholly owned subsidiaries of General Cannabis include WeedMaps Media, Inc., General Health Solutions, Inc., General Merchant Solutions, Inc. and General Processing Corporation. Each subsidiary plays a vital role in the ongoing success of General Cannabis. General Cannabis explores opportunities of vertical integration through the five core industry sectors identified as probable high growth areas including media, technology, merchant services, medical and management. General Cannabis, Inc. trades on the OTC Pink Current Information tier of OTC Markets Group, Inc. under the symbol "CANA".

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). General Cannabis, Inc. cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. General Cannabis, Inc. undertakes no obligation to revise these statements following the date of this news release.