Its from a tropical pod plants (simular to cocoa) but not as rich tasting & a bit higher calories & twice the carb compared to cocoa.
Dosent contain the compoind that makes chocolate toxic to dogs.. Also a bit sweeter than cocoa.
Otherwards its just as primal as cocoa. You can buy the carob pods dried & eat the flesh (seeds arnt edible) as is if you want.. nice snack

"Carob is a brown powder made from the pulverized fruit of a Mediterranean evergreen. Some consider carob an adequate substitute for chocolate because it has some similar nutrients (calcium, phosphorus), and because it can, when combined with vegetable fat and sugar, be made to approximate the color and consistency of chocolate. Of course, the same arguments can as persuasively be made in favor of dirt."

"carob is a brown powder made from the pulverized fruit of a mediterranean evergreen. Some consider carob an adequate substitute for chocolate because it has some similar nutrients (calcium, phosphorus), and because it can, when combined with vegetable fat and sugar, be made to approximate the color and consistency of chocolate. of course, the same arguments can as persuasively be made in favor of dirt."

I pretty much told my kid "why bother" when he asked about it the other week. BUT...my carob experience comes from ages ago as a chocolate sub and it does NOT equate chocolate. Maybe in it's whole state as a snack unto itself, it might be worth a try.