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Honeywell. Ben Cornett

The private equity firm Generation3 Capital is getting into the PERS game, announcing this week that it has acquired LogicMark, a Virginia-based designer and manufacturer of medical alarm systems. Generation3 was joined in the deal by Promus Equity Partners LLC, according to a Gen3 statement. Financial terms of the acquisition were not disclosed.

Adding to the news is the fact that LogicMark is bringing aboard former Honeywell execs Ben Cornett, who will be the new CEO, and Kevin O’Connor, who will serve as president. Both formerly worked at Honeywell Security Group, as president and vice president of global sales, respectively. Most recently they have been involved with EZ Watch, another company in Chicago-based Gen3's portfolio. Cornett is still serving as CEO, while O'Connor has moved on full time to LogicMark.

“The PERS market is growing rapidly in both the durable medical equipment and security channels,” O’Connor said. “We are excited to be involved with LogicMark and have the opportunity to work with some new customers in the DME market, as well as working with some old friends in the security market.”

What are Cornett’s views on the PERS world? I’ll learn more in an interview with him this week, with a story to follow.

CSAA webinar: For anyone with a hole in his (or her) dance card Jan. 18, the CSAA has announced that it will be the new date for a webinar on “Social Media Marketing and Search Engine Optimization (SEO).” The online session will feature panelists Yvonne Grahovac of Alarm.com, and Richard Hahn of Bold Technologies. Register at https://www2.gotomeeting.com/register/164912682.