Archive for 'SEO'

Streamline Your SEO Practices With Easy-To-Implement Tips

With very little guidance you can successfully apply some of the most basic and effective SEO techniques. Here are some great tips to optimize your site.

Try joining Better Business Bureau, as well as the Chamber of Commerce, to improve your search rankings. These sites typically will have a link to your website, and this can help if someone does a local search. Plus, a good Better Business Bureau rating lets customers know that you are running a legitimate website.

When working to maximize your SEO, try weaving keyword phrases into the title tag of your HTML. Search engines place more weight on keywords in titles than on words in the main body. Use your best keywords in your page titles to bring in the visitors!

When you design your website, make sure that each page is somewhat different than the others. Your titles should also be unique and keyword focused. These will be highly scrutinized by search engines and may influence your standing with them. Titles should always include the focused keyword to ensure the highest ranking possible.

People might come to your website in droves, but if they click away after 5 seconds, it’s not going to help much. Search engines are now also looking at how much time consumers spend at a site and how it affects their page ranking. This information is according to metrics such as Quantcast scores. Message boards and forums are a good way to keep customers coming back to your site.

Look for non-profit or education sites that will link to your site. Search engines view back-links to reputable sources favorably, and they will reward your affiliation with them. Add high-quality articles to your website that will make other organizations or authority sites want to feature you on their site. Make your content worthy of attention from these organizations.

Use social media for SEO.

Both Facebook and Twitter are great for interacting with customers, while YouTube is perfect for product demonstrations and other videos.

You might want to try starting a podcast. Podcasts are visual or audio recordings, or sometimes streamed live, that give the consumer important information on the topics you want to cover in the show. This format has become increasingly popular in modern times. Search engines can pull up your podcasts based on descriptions of them.

If you are managing a business website, encourage the CEO or the owner of the business to become involved online. This is what gives the company a voice, and will increase the interest of your users.

If you use a shared server, you must ensure that you do not share a proxy with a site that engages in unethical practices or is otherwise banned. If you share a proxy with disreputable sites, search engines will not rank your site favorably. This can translate into less business.

By reading through the article you will have some great ideas on improving your website. You should be able to make significant changes to your website, based on what you have read.