Kantar Retail

Regional Offices

North America
Europe
Asia Pacific
Middle East
Africa
Latin America

Company Detail

Ownership Subsidiary
Status Active

Retail & Shopper Insights

We help you turn shoppers into buyers - We help you turn shoppers into buyers by understanding shopper needs, motivations, behaviours, barriers and triggers across the path to purchase to the point of decision.

We help you stay ahead of retail and channel evolution - We help you assess channel opportunities, strengthen customer relationships and frame go-to-market strategy by understanding how the retail landscape is evolving and how retailer models and strategies are changing.

Retail & Shopper Consulting Solutions

We create strategies that drive your long-term growth - We help you unlock future sources of real growth through the development of fact based category drivers and activation platforms. These are tailor-made for specific channels and retailers and are purpose built to influence purchase behaviour.

We power up your sales strategies - We help you to improve your performance with retailers through better business planning and alignment of brand with retailer and shopper objectives. We also help build your go to market strategy, choosing which channels to compete in, how best to access them and how to win within them.

We drive the commercial performance of your organization - We help you to develop the commercial capability of your organization and the commercial competency of your people. We do this through organization design, commercial process mapping, competency modelling and the assessment, design and delivery of training academies.

Retail & Shopper Analytics, Tools and Applications

We improve your assortment, promotions and price - We help you to apply best in class analytical tools and consulting services to create winning strategies in-store and on-line across assortment, merchandising, promotions and price.

We help you make better, faster retail decisions with our virtual reality software - We help you to create virtual retail environments and product content for virtual merchandising, store design, category management, retail execution and shopper research so you can make better, faster retail decisions.

We help you to improve your sales performance with our end-to-end software platform - We help you to harness the power of advanced analytics to transform insights into powerful sales strategies while effectively driving critical sales processes. We do this through sales planning, trade promotion management and optimization, retail execution and advanced pricing.

We help you target and evaluate marketing campaigns by linking consumer and purchase behavior data - We help you identify likely buyers, target them and assess the effectiveness of marketing work through our proprietary and partner data sets and analytic tools.