AD TYPES

Native Ad Units available in RTB system

Native Ad Unit/widget may consist of one or several ad units. Ad unit is a picture with a short text
describing publicized good or service. Dimensions of native ad units/widgets are usually similar to
dimensions of prevalent banners, which is why they may be placed on the majority of websites.

Native Ad Unit

Native ad unit is an advertising block, consisting of an image, a short text with a title,
describing publicized good, and links directly to the advertiser's website. One or several
advertising blocks can be included into the native ad unit.
Example

With the text covers up an image

Text describing publicized good appears over the image when mousing over it

Sidebar Ad

Creeping Line Ad

Mobile Ads

Slimmed down version of online display ad that would appear on a desktop screen. Lies over the
content website. May be shut down immediately. Otherwise will be shown to the visitor during a
chosen time-period

Native Ad Unit with hidden additional ad units shown when the visitor mouse over it

Widget hides a panel with additional ad units, which appear after the visitor mouse over the main ad
unit

Flash - banner

Alternative mobile ad unit

Is a quite pleasing and presentable in appearance ad unit. Is always placed on the footer of the
screen. Mobile ad unit is a great solution
for sites with both mobile and web traffic. Since it's possible to turn any web ad unit into
alternative mobile ad unit.