Getting Viral is Good/Bad?

Don’t worry. I am not going to post the latest (as on date you read this) meme here which just went viral on social media. You might have already got fed up with it and 10000s of versions of it. It might have been done and dusted by now. Or you might not have encountered that yet. It will hit you soon then. With this Viral popularity, someone would get a huge exponential surge in their follower’s list. Some viral people would get economic benefits too. Some will try to be viral explicitly by sharing explicit content, or dead bodies in a Japanese forest, or just by playing with one eyebrow, they will get unexpected fame. Even my content had gone mildly viral once. I felt generally happy out of it for some time surely. But that also leaves me with a question.

Something else will get viral tomorrow and the older viral thing would be less viral. Once the hoopla goes down, once people are done with you, once your stardom has seen the end of the curve, how do you deal with it?

I have a concern about the younger people (as well as the older people) regarding this subject. If you don’t know about the most recent viral thing, have you missed out badly? FOMO and all. How does that work out on campuses nowadays? How are you treated if you are not on all the hip-social-media-sites? Or maybe if you are not on anything, maybe that’s hip. Such a difficult time to be a student nowadays.

Concern about older generation is that they were slightly late to jump on the bandwagon but they are finally everywhere. So, when some new viral thing comes, or a new tech comes, how do they deal with this? Is it just cynicism and general contempt about the new generation or do they also feel that they have missed the bus already so at least now they should feel updated?

A few days back I saw a tweet from Amitabh Bachchan worrying about his Twitter follower count.

T 2599 – TWITTER ..!!!?? you reduced my number of followers .. !!??HAHAHAHAHAHAHA .. !! thats a joke .. time to get off from you .. thank you for the ride .. 😠😠😠 .. there are many 'other' fish in the sea – and a lot more exciting !! pic.twitter.com/85c15pDif4

One Comment

Thats a sign of desperation. Sadly, these days we are fueled by the number of likes, hearts and retweets and so the moment the numbers spiral down, we get into depression. Our self-worth is weighed by acknowledgements and appreciations from strangers!