Beauty review – new herbal essences shampoo – drama clean and more

byThe Beauty Brains

In case you haven’t seen it yet, Herbal Essences has restaged their popular hair care line. Restage is a bit of an understatement – it’s more like they’ve completely revamped the brand with new packaging, color, and fragrances. But what about the formulas? Are the new Herbal Essences products really different than the old ones? For starters let’s take a peak at their shampoos, shall we?

As a reference, take a look at the ingredients in the “old” Herbal Essences shampoo:

There’s too much information here, so let’s boil this formula down to the active ingredients – the ones that actually do something to you hair that you can feel. That means we’ll eliminate botanical extracts that don’t do anything, fragrance which smells good but doesn’t do anything, preservatives, etc etc.

All three of these shampoos are the same except for the removal of the PEG-60 Almond Glycerides, which doesn’t add much conditioning anyway. Of course they changed the extracts, color and fragrance too but the products will all perform about the same. If you want to know more about curling shampoos, read our previous post.

Cetyl Alcohol, Dimethicone, Glycol Distearate, Polyquaternium-10 (plust they Plus they threw in some pearl powder and a suspending agent to give it a sparkly appearance but it doesn’t really make it perform any differently.)

These are all conditioning shampoos, very much different than the others. And very different than the old Herbal Essences. But these shampoos are very similar to another product, Pantene’s Smooth and Sleek!

Pantene Smooth and Sleek:

Cleansing Ingredients

Ammonium Laureth Sulfate, Ammonium Lauryl Sulfate, Cocamide MEA

Conditioning Ingredients

Glycol Distearate, Cetyl Alcohol, Dimethicone,

This similarity is not surprising, in fact, we’d expect it because Herbal Essences and Pantene are both owned by P&G. It’s very common for large companies to use their best formula technology across several brands.

Herbal Essences has done an interesting job of restaging their brand but they didn’t make any revolutionary changes to their shampoo formulas. What does this mean? If you liked the the way the old Herbal Essences shampoo worked and you like the new fragrances, then you will like this new product just fine. But if you didn’t like the way it left your hair feeling before, then don’t expect this new version to do anything different. But even if you don’t like the way the products work you should take a look at them on the shelves, the labels are interesting to read and the fragrances are fun to smell. Leave a comment and let us know if you want us to review the conditioners and styling products too.