Tuesday, 30 August 2011

We are excited to announce the arrival of our long-awaited online store. www.willhopelove.com officially launched yesterday with 58 stunning pieces being showcase in the opening range including 12 from red carpet favourite Aidan Mattox.

To celebrate were giving you 25% OFF & FREE SHIPPING, simply enter promo code WHL25 at the checkout hurry promotion expires on Sunday 18th September 2011.

Sunday, 7 August 2011

Our website is now in the final stages of completion. We can’t wait to be up and running and bringing you amazing celebrity inspired looks; however there are still a few things to perfect so until then here’s a sneaky preview at the new home page of Will Hope Love. Enjoy!

Monday, 1 August 2011

We are getting very close to our big revealabout 3 weeks in fact!! Which means it’s crunch time, putting the final touches on the collection, creating the content for the website (including some amazing promotions – just for you!), finalising our gorgeous packaging and organising photoshoot.

Sounds very la-dee-da when I tell my friends about my work week, although let me interrupt for you;

Putting the final touches on the collection, ie; chasing suppliers, unpacking boxes, checking off packing slips, hanging and steaming many many garments.

Creating the content for the website, ie; many late nights spent with photoshop and too many mornings with excel.

Finalising our gorgeous packaging, ie; following up suppliers, checking and reformatting artwork, feedback, samples, feedback & we are almost there!

Organising our photoshoot, ie; more steaming, loading up the car, early morning shopping for high energy treats, unloading the car, more steaming, styling models.... 12 hours later, 120 outfits down, 350 images and a very tired although amazing team.

Stress levels are running high although it’s also super exciting to be getting near the finish line – which really is just the starting line.

To sum up here’s very un-glamorous pic of my car boot after the photoshoot...