THE PRINCETON CO.

What it is: A shampoo that gives a boost of volume while gently cleansing and hydrating hair.

Who it's for: Ideal for those with fine-to-medium hair types.

What it does: Infused with nourishing argan oil and revitalizing nutrients, including linden bud extract to naturally add fullness, this formula provides shine, manageability and movement without weighing the hair down.

How to use: Massage through wet hair and scalp. Continue to add water to activate a rich lather and stimulate the volume-enhancing properties. Rinse thoroughly. Follow with conditioner.