With the launch of the iPad, a lot of people (myself included) thought the Kindle was dead. I still don’t believe in purpose-built devices, but I can see the value of the device in the interim, that is, before tablets overtake the reader. But Amazon wants to stay competitive. Bezos is still building out the Kindle team if we are to believe recent job postings.

Most people believe the postings are for the development of the Color Kindle, but Amazon’s CEO tells a different story. According to Jeff Bezos, Amazon is “still some ways out” from delivering a color version of the device.