Cable operators seeking to expand their presence in the $150 billion US commercial services market have reached a crossroads. On the one hand, they want to move upmarket and capture a greater share of enterprise business from the large incumbent telcos. But on the other hand, they need to protect their flank against inroads in the SMB market made by smaller, more nimble insurgents. And, in order to do so, operators must develop and deploy new disruptive technologies, retool their networks and operations, and adapt to rapidly changing market conditions.

How do cable operators plan to accomplish all this? In this webinar, Light Reading will delve into MSOs' strategies for maintaining their business services growth momentum. Drawing on exclusive research conducted by Broadband Success Partners' David Strauss, we will look at how cable providers are planning to shift their focus, transform their networks, introduce new products and services and overhaul their customer care operations.

Our panel will feature Strauss and leading executives from Mediacom, WOW, Ciena and Corning examining the new business services opportunities and challenges that cable operators face. This discussion will help you make smarter product, technology, marketing and sales decisions.

Alan Breznick, Cable/Video Practice Leader, Light ReadingAlan Breznick has tracked the media, telecommunications, broadband, and consumer electronics industries for more than 20 years. Before switching over to Heavy Reading in 2007, he was the original editor of Light Reading Cable Website and founding author of Heavy Reading's Cable Industry Insider. At Heavy Reading, he primarily focuses on cable/MSO services, technologies, and networks, as well as IPTV infrastructure. Alan was formerly a broadband analyst for Kinetic Strategies and a contributing analyst for One Touch Intelligence. He previously reported for Communications Daily, Cable World, Multichannel News, Broadband Daily, Crain's New York Business, and Genuine Article Press, among other publications.

Glenn Calafati, Global Marketing Director, CienaGlenn Calafati has responsibility for business development within the content industries segment. In this role, he consults with cable operators and media companies on next-generation technologies and service development. Prior to joining Ciena, he was Vice President of Product Development and Technology at Sidera Networks and held similar technology roles at the data center operator Telx and Cablevison's Lightpath division. As Chief Engineer at Cablevision, Glenn led the network planning and architecture defining Ethernet Service delivery architectures for voice, video and enterprise data services across core, distribution and access layers. He started his career with Verizon where he held several technology roles in operations.

Brian Hoekelman, Vice President of Product and Business Intelligence, WOWBrian Hoekelman is Vice President of Product and Business Intelligence at WOW!

Brian has worked in the Cable and Telecommunications industry for over 20 years in a range of functions including technology strategy, product development, offer management and business development. Currently, Brian leads a team responsible for both Residential and Commercial product lines. His team is focused on revolutionizing the home Broadband experience from Meshed WiFi technology to IPTV streaming solutions that will delight WOW! Customers. Prior to his role WOW!, Brian held senior product and business development roles at Level 3, tw telecom, Qwest, Oracle and Polycom. A native of Colorado, Brian earned a BS in Business from Oregon State University and a Masters in Telecom and Information Science from the University of Denver. During downtime, Brian enjoys the Colorado outdoors and hiking, skiing and biking with his two children.

David Strauss, Principal, Broadband Success PartnersDavid is a principal of Broadband Success Partners, a consultancy dedicated to addressing the go-to-market, sales enablement and technology needs of service providers and vendors in commercial and residential cable. He has 24 years of senior marketing, business development and sales experience in B2B telecommunications and technology. Most recently, David helped design and implement the launch plan for a new Cox Business service. Among his most significant engagements have been those with Comcast Business and Ciena – assisting the former in introducing and expanding their Metro Ethernet services. David has worked at Juniper, Lightpath, IBM, Sprint and AT&T. He holds an MBA from NYU and a BA from Tufts University.

Dan Templin, Senior Vice President, Mediacom BusinessDan Templin has over 25 years’ experience in the cable and telecommunications industries and has served as Senior Vice President, Mediacom Business and President, Mediacom Telephony, LLC since April 2011, overseeing operations of business services clients from SMB to Enterprise. In August 2014 he added OnMedia, Mediacom’s media sales division, to his responsibilities. He joined Mediacom in May 2008 as Group Vice President, Strategic Marketing and Product Development. Prior to Mediacom, he served in senior positions with SusCom, Comcast and Jones Intercable in operations, products and strategy. Dan is a recognized voice in rural broadband initiatives and serves on the advisory boards of several leading industry organizations and companies.

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