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Betis take lead over Bahus on TV!

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Saas-bahus might continue to rule TVTs, but creating screen space for themselves amid the tearjerking bahus and manipulative MILs are a bunch of mint fresh girls next door. Here's a look at the Betis of TV who have been ruling the roost on prime-time: Smriti Kalra of V Suvreen Guggal says, "Saas-bahu shows are done to death and offer nothing new in terms of content. With the viewership of soaps growing younger, there's a demand for younger women protagonists."

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Smriti Kalra

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Saas-bahus might continue to rule TVTs, but creating screen space for themselves amid the tearjerking bahus and manipulative MILs are a bunch of mint fresh girls next door. Here's a look at the Betis of TV who have been ruling the roost on prime-time:
Smriti Kalra of V Suvreen Guggal says, "Saas-bahu shows are done to death and offer nothing new in terms of content. With the viewership of soaps growing younger, there’s a demand for younger women protagonists." (BCCL)

Nikita Sharma who is essaying the role of a single working woman in Do Dil... Ek Jaan says, "A lot of the female protagonists in Hindi soaps are financially stable and take responsibility of their homes and audiences connect to them instantly. May be that's why these shows work." (BCCL)

Roop Durgapal in Balika Vadhu. "There is a huge connect with daughters who are the pillar of the family and take on a prominent role in their families. It's said when you want a good wife, look for a girl who is a good daughter", says a TV producer. (BCCL)

Sangeeta Ghosh in Kehta Hai Dil... Jee Le Zara. In urban India, as young independent women emerge as key decision makers when it comes to career and marriage, even producers seem keen to give them more prominence in their dramas. (BCCL)

Surbhi Jyoti in Qubool Hai. Hindi soaps are often a reflection of urban Indian society and showmakers insist that most characters are planned out on the drawing board keeping the audiences' choice in mind. (BCCL)

Sreejita De in Uttaran. A huge chunk of telly's prime time viewership comprises of the 16-25 age group, and having a young woman protagonist ensures the show's immediate connect to the younger audience. (BCCL)