Scientific Method: Exploring the Science of Communications and Magnifying the Communications of Science

Scientific Method: Exploring the Science of Communications and Magnifying the Communications of Science

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How can scientists best communicate their findings in a public sphere that has become increasingly “post-fact”?

With a polarized electorate, widespread mistrust in media, and a growing cohort of paid advocates charged with casting doubt on scientists’ conclusions, there is pressing importance to help funders and media makers understand the issues related to this question, and formulate strategies to report on, tell compelling stories about, and connect audiences with topics related to scientific discovery.

Funders have a key role to play not only in supporting content production, but in clarifying and elevating research that can support quality journalism, impactful storytelling, and scientists’ own ability to convey the import of their work. This session will explore the role evidence-based communications can play in activating the public, questions about how to surface and debate facts in a way that better informs the public, and how the utility of the scientific method can be better revealed in order to bolster people’s own critical-thinking capacities.

We will also focus on connecting funders to this growing body of research about evidence-based communications and helping them digest it in ways that are actionable and clear.