Olympus SP-810UZ Megazoom digital camera : Olympus has introduced the new Olympus SP-810UZ Megazoom camera. The Olympus Sp-810UZ is equipped with a massive 36x wide-angle zoom lens and guarantees virtually limitless freedom. No compact camera from Olympus has ever delivered better zoom performance. A fast, wide 1:2.9-5.7 24-864mm zoom lens and 14 Megapixel image sensor makes the new Olympus SP-810UZ camera the benchmark in its class. As the most powerful digital camera in the Olympus Traveller camera category, it succeeds the prestige Olympus SP-800UZ. Not only is the Olympus SP-810UZ digital camera better equipped than its predecessor, the new Olympus camera is also more compact.

Olympus VG-145 digital camera : Olympus Imaging announces the new Olympus VG-145 compact digital camera. The Olympus VG-145 features advanced shooting functions, such as HD video shooting and various Auto functions, like iAUTO which enables any user to easily take beautiful pictures, and automatic tracking AF for face detection, it is simple to use even for novices. The Olympus VG-145 camera is also equipped with a 26mm wide-angle 5X optical zoom lens and image stabilization DIS all packed in a slim and stylish body. The Olympus VG-145 digital camera is scheduled to go on sale at the middle of August, 2011.

Olympus SZ-11 digital camera : Olympus Imaging announces the new Olympus SZ-11 compact digital camera that is perfect for travel and sports events. The Olympus SZ-11 digital camera features a 20x ultra-zoom lens, DUAL IS and HD video recording. Thanks to the advanced optical expertise, Olympus has been able to incorporate in the compact, palm-size SZ-11 camera the same super-telephoto capability that normally makes digital SLR cameras so bulky and heavy. Because it is so slim, the Olympus SZ-11 camera is an ideal travelling companion, offering the power of a full-size camera and lenses without increasing the amount of luggage. The Olympus SZ-11 is scheduled to go on sale in Japan in August 5, 2011.

Olympus PEN E-P3 system camera : Olympus launches a visionary new PEN Micro Four Thirds system camera flagship. The Olympus PEN E-P3 offers the fastest auto-focus currently available on any camera with interchangeable lenses. With the metal design and state-of-the-art touch-sensitive OLED display, the Olympus PEN E-P3 is a genuine alternative to bulkier and more expensive SLR cameras. The Olympus E-P3 offers amazing focussing speed thanks to the powerful new processor, the TruePic VI image engine has been designed especially for mirror-less cameras. In combination with a more sensitive 12.3 Megapixel sensor, the TruePic VI image processor ensures outstanding picture quality, especially in low light.

Three New Olympus PEN cameras announced : Olympus USA introduced three brand new PEN cameras designed to help digital photographers capture their unique visions and share their stories in brilliant pictures and high-definition video. The new Olympus PEN cameras combines the portability of a point-and-shoot camera with features found on bulkier cameras or camcorders to deliver amazing photo quality. The new Olympus Pen cameras features the new 12.3-megapixel Live Sensor, TruePic VI Image Processor and a new auto-focus system. The Olympus PEN cameras features full HD video recording with Dolby Digital sound. The new designed user interface and a variety of Olympus Art Filters and built-in creative features.

Olympus PEN mini camera features : The new PEN Mini from Olympus is the world’s smallest and lightest system camera with interchangeable lenses. The Pen Mini is ideal for users who wants a easy to use system camera that fits in as well as at a party as it fits in their pocket. The Pen mini comes in six colors but the Pen Mini is really an SLR quality digital camera hiding behind the simplicity and looks of a simple compact camera. With world’s fastest auto-focus systems, great low light performance plus a wide choice of Olympus PEN lenses and Pen accessories, it’s tough to see just what the PEN Mini can’t do. The Pen mini is also known as the Olympus PEN E-PM1. The Pen mini will be available from early autumn 2011.

Olympus PEN E-P3 camera grips and lens caps : Olympus has introduced optional camera accessories specially designed for the new Olympus PEN E-P3 system camera. These new Olympus Pen accessories include the Olympus MCG-1 and MCG-2 detachable camera grips. The Olympus MCG-1 is the same grip as the one provided with the Olympus PEN E-P3 camera body, while the Olympus MCG-2 is a large camera grip that can be interchanged easily with the standard Olympus PEN grip. The large Olympus MCG-2 grip will improve holding of the Olympus PEN E-P3 camera when the user needs to hold it more firmly, for example when using a telephoto lens.

Olympus E-P3 camera accessories : In addition to the introduction of the new Olympus PEN cameras, the company also announced new accessories that matches the Olympus PEN E-P3 system camera. The Olympus PEN E-P3 accessories include a leather body jacket and a body case. The Olympus CS-29FBC is a genuine leather full cover case designed exclusively for the Olympus PEN E-P3 camera. The Olympus PEN Body case can accommodate the Olympus camera together with the M.ZUIKO DIGITAL 14-42mm f3.5-5.6 IIR standard zoom lens, the M.ZUIKO DIGITAL ED 9-18mm f4.0-5.6 wide-angle zoom lens or the M.ZUIKO DIGITAL 17mm f2.8, M.ZUIKO DIGITAL ED 12mm f2.0 or M.ZUIKO DIGITAL 45mm f1.8 thin pancake lens mounted.