Tag Archives: social media measurement

There are seemingly endless debates about whether or not social media marketing efforts bring a return on investment. I believe they do but others are less convinced. What often gets lost in these conversations is that regardless of whether your … Continue reading →

When the Internet was younger and organizations around the world were going through their first round of serious learning and discussion about online strategy, website traffic was king. Website traffic was how you measured influence, growth, and authority (or the … Continue reading →

In my experience, the discussions around “social media metrics” are an opportunity for people who don’t want to try social media to provide a seemingly legitimate reason to avoid wading into social media waters. They can play this card because, … Continue reading →