Chili's 'Sing Along with Chili's Baby Back Ribs Song' by IMM

March 14 is the 40th anniversary of restaurant chain Chili's. To celebrate its birthday, it hired IMM to create a social media campaign.

The 1990s theme for the Tex-Mex restaurant, "Baby Back Ribs," is one of the most recognizable TV jingles. To launch the campaign, a YouTube video features a variety of people performing the song in their own style.

The video asks for people to share their own version of the tune using the hashtag #SingBabyBack by March 8.