A B2B International survey of large businesses serving B2B markets reveals that B2B marketers are optimistic about their marketing budgets. In light of this, here are five opportunities that present significant potential for growth.

From Connected TV to campaigns in China to AI to the end of 'last-click', 2019 is certain to empower brands with more opportunities for new audiences, broader reach, and more relevant advertising than ever before.

Join Gorilla Glue's in-house creative director and learn the creative techniques Gorilla Glue employed to explode their brand from print-advertising to best-in-class broadcast creative – without an agency of record. With over 20 TV spots written in-house, and produced directly, Lauren Connley, Senior Director of Creative Services – The Gorilla Glue Company, will share how she built the company's direct model, including different approaches for generating and selecting ideas and tips for brands working directly with production.

As expectations for authenticity increase, brands are more careful than ever about where they place ads. Yet, matching advertising with quality content remains a murky endeavor in the digital ecosystem.

The Commercial Directors Diversity Program (CDDP) reflects the commitment of both the AICP and DGA to effect change and increase the representation of minority and women directors specializing in commercials and marketing communications. Since its start, four CDDP participants have been singed for commercial representation. Matt Miller, President and CEO of AICP, will discuss the importance of brining diverse voices into the brand storytelling space, and how the CDDP is positioning directors to successfully break in to advertising.

General Electric has a long history of innovation, a heritage of which they are proud. In the past 6 years GE has been creating innovative video content in-house. Whether its attaching cameras to a freight train, building an Instagram feed, or interacting with a Digital Twin, the approach always changes. In this session, Philip Stockton, Senior Director of Video – GE Digital will share the innovative techniques and practices they use, what it means to produce content in-house, best practices and lessons learned.

Established in 1960, Yamaha Corporation of America offers a full line of musical instruments and audio/visual products to the U.S. market. In this session, Will Gresham, Social Media Specialist at Yamaha Corporation of America will share how the brand reaches and engages with their consumers and the evolution of their innovative digital media campaigns.

In 2017 Cisco started to review their content & creative agency roster and implemented a process to consolidate that roster globally. In this session, Aarti Mittal, Senior Manager, Cisco will share what triggered the company's decision create a roster, how they went about it, and will share lessons learned along the way.

Whistle Sports and the Marriott Content Studio produce and distribute the ongoing docu-series “Courtyard: Unstoppable” bringing to life compelling stories about people fueled by their passion for the game of football. By leveraging the partnership of Courtyard by Marriott as the “Official Hotel” of the NFL, the series shares engaging stories distributed on a dedicated channel on Facebook’s video platform, Facebook Watch. An unconventional approach to storytelling and distribution gets the story in front of engaged audiences while reinforcing brand awareness.

YouGov’s study shows how data is used to compare the point of view of consumers from the U.S. and Britain on whether consumers think it’s appropriate for brands to comment on social issues and to what extent it depends on the industry.

Ebiquity’s study looked at more than four million critical domains and found that, during the first half of 2018, three in four of the top 100 DACH advertisers ran campaigns with ads that appeared in non-safe environments.

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