Says Mike Connaghan, CEO of STW: "Tom came to Ogilvy to help
reinvigorate the agency and prepare it for the next phase of its growth
plan. Now that Andrew Baxter is firmly established in Sydney - in the
role of the national CEO, Tom has decided that his mission is largely
complete. I'd like to thank Tom for his leadership over the past
eighteen months and we look forward to accelerating the execution of
Ogilvy Australia's strategy."

Ogilvy & Mather is majority owned by STW Group in Australia.

Says
Baxter: "We have made good progress in the past twelve months. We now
have without doubt the best strategic planners and best digital teams in
Australia and this is showing through in the work we are doing for our
clients and on the new business front.

"We have won the Vodafone
and Beaurepaires business, and we have a good new business pipeline. We
have done some highly successful work for the launch of Australia's
newest bank, the Bank of Melbourne, and more recently for the Qantas
Group's new social travel business, Hooroo.com."

These successes
have come off the back of Ogilvy's efforts to attract the smartest
strategists in the market, such as Mark Sareff as national head of
strategy, Gavin MacMillan as newly created head of brand strategy for
Ogilvy Melbourne and Gerry Cyron as head of brand strategy at Ogilvy
Sydney.

Says Baxter (left): "We will continue to invest in our core
strengths of strategic thinking and creating great ideas that deliver
outstanding results for our clients, with the recent successful and
highly recognized campaigns for Coca-Cola "Share a Coke" and AAMI's
"Rhonda" testament to that investment.

"Our future lies in our
ability to create and execute powerful ideas that solve our clients'
problems and generate demand - through multiple channels to consumers
wherever they may be. To achieve that, we need the best planners and
creative people. We also need to accelerate the integration of
DTDigital's expanded digital capability with Ogilvy's other proven
specialist businesses, to build an agency that provides channel-neutral
solutions in an increasingly digital world."

Baxter said the
latest leadership changes represent the next stage in the overall
evolution and consolidation of Ogilvy's businesses in Sydney and
Melbourne - a plan designed to more effectively provide marketers with
an agency offering more closely aligned to their future needs in a
highly digital marketplace.

The changes include: Michael McEwan is promoted to general manager of BADJAR Ogilvy Advertising Melbourne. Nick
Muncaster is promoted to general manager of OgilvyOne Melbourne.
Muncaster's promotion will allow Brian Vella, who previously led
OgilvyOne Melbourne, to focus solely on managing DTDigital's
ever-expanding operations across Australia and into Asia.

Andrew
Egan is promoted to general manager of Ogilvy Australia's Growth
Companies, leading the strategic blueprint and operational development
of fast growing companies such as Ogilvy Action, Ogilvy Red, Fabric and
Etcom. Egan will continue his leadership of Ogilvy's MYER group.

Ogilvy
also intends to reinvigorate the successful partnership between Baxter
and STW chief digital officer and DTDigital chairman, David Trewern, who
together partnered to transform Ogilvy into the leading agency group in
Melbourne today. Trewern will continue in his dual roles and will work
closely with Baxter in the months ahead to accelerate the digital
integration plan in Sydney.

In the past six months, the agency
has made substantial investments in building a team of world-class
digital experts in Sydney. Phil Whitehouse was appointed as DTDigital
Sydney's general manager and he has already hired a number of
high-calibre digital professionals such as Robert Prescott as UX
director, Jason Massarotto as design director, and technology director
Ben Townsend.