Restaurant naming has never been easy, and the task has only gotten harder in the digital age. But if you’re resourceful and determined enough (or if you have a branding agency with those qualities), the perfect name is out there.

Website design is serious business – or at least it should be. To maximize our clients’ ROI and help achieve their business objectives, we design websites that are marketing technology tools whose overriding purpose is to spur conversion.

How can independent restaurants get the edge over chain behemoths? Parasole Restaurants founder Phil Roberts shares the brand strategy that has elevated his suburban steakhouse concept, Pittsburgh Blue, to a market-dominating position.

In a consumerized world, people avoid brands they dislike, ignore ones they consider irrelevant – and go to great lengths to find and latch onto ones they can love. One way to ensure you’re in the latter camp: embrace cause marketing.

Website redesigns are exciting, but focusing only on what’s to come sets you up for failure. That’s why we begin each redesign project by looking at your site’s analytics account. The insights it provides will bear directly on your new designs.

What began as a simple discussion about a “clunky” website quickly evolved into something much bigger. This wasn’t just about slow-loading or unattractive sites. It was about how it made you feel. And suddenly everyone was weighing in.

For the Twin Cities 400 Tavern in Minneapolis, Supervox helped bring its brand to life by focusing on the restaurant’s deep Minnesota roots and its commitment to expressing the state’s heritage, hospitality, and culinary culture.

Victor Hugo said, “Nothing is more powerful than an idea whose time has come.” Well, what about an all-powerful idea whose time has come? Ponder THAT for a moment – then let us tell you about our experience helping to launch AVI Insight.

May we take a moment to mention a few of the awards we’ve won this past year? We feel funny doing it – not only because talking about ourselves goes against our Lutheran DNA, but because awards are so peripheral to why we do what we do.

2017 went by fast – and here it is even faster. What strikes us about this little montage, however, isn’t just the volume of work it depicts, but the diversity of it – across media and platforms, spanning a world of tactics.

This was gratifying! One of the AV industry’s premier thought leaders, Gary Kayye of rAVe Publications, blogged recently about AVI LIVE 2017, a tech exploration and education event we helped create for our client, AVI Systems, Inc. They’re the na…

Supervox’s first outings in the Better Off Bowling league have been triumphant, mostly because our opponents can’t bowl for s*** with lasers trained on them. You might wonder how we became the Lazer Catz. After all, what does that name have to do…

It’s been a big year for Supervox. In a way, it feels like our agency came of age. We grew up. Awww. A little history Supervox started as three creative gentlemen breaking away in 2008 from the marketing firm, Gage, where they had come to be em…

It’s who we are, and who we’ve always been. But we never really articulated this notion of ambition until we embarked on our agency rebrand and, as part of the process, interviewed a number of our clients to see how well their view of us matched…

No business ever undertakes a rebrand lightly. Not only is it a laborious, potentially expensive undertaking, jettisoning an old brand for a new one entails significant risk. Handle it the wrong way, and you could trade valuable brand equity for some…

…we were Intercom Agency, a Minneapolis-based design/branding firm with well-known work, but a decidedly under-the-radar reputation. Sure, our clients talked us up. In fact, their referrals served as our principal new business tool – which worked…