📥 #25, incl; A millenial research tool, an explanation on strategy and a Netflix kijktip by Tony Robbins

This newsletter shares a sign of the times in the world of brands, culture & tech. Please read it 🐌, it’ll be worth your time.

A short note from the editor in chief, haha.

I really enjoy doing these weekly mailings. So after #25 issues you might be wondering why? Well outside of the feedback & compliments you give back to me, it gives me a way to channel my thoughts. It makes me not just read the web throughout the week and let it happen, it forces me to reflect on what’s important about these articles (even if it’s something small). By doing so, I sort of make them my own, it makes me understand them better, and so it makes me apply these findings easier in my day to day doings. Which is an inspiring (read: addictive) feeling. So, now you know why, Enjoy this week’s selection 💥

One could suggest strategy is for smart people. But it’s a different kind of smart then you might think. In strategy, there is not one right answer. It’s about making the right connections, asking the right questions, challenge any assumption and thinking wrong in order to get it right. That’s why I love working as a strategist. Plus, I like te fact this article appeared on HBR, which is kinda for smart people, right? 🤓

Millennials. Difficult to grasp, all but brand loyal and hip when it comes to …anything. What moves them, what works and what doesn’t? Exactly this is what Whatsgoodly is investigating. In form of a database stuffed with crowdsourced millennial opinions. From these opinions stories are created, which in itself is a FRESHH approach. HT by my all time favorite millennial.

This NETFLIX documentary moved me, big time! Tony Robbins spends six days tearing down peoples’ walls in order to build them up again into their authentic selves. And I enjoyed the role of the director in throughout the film. He’s not afraid to challenge Tony Robbins in his heroic, superhuman, American ‘act’. Powerful stuff guys, powerful stuff!

While strolling through the Boijmans last weekend (thanks for all your tips!) I came across the works of Sabine Marcelis. Which is to beautiful not to share. Have a look, be surprised and dream away. And check it out in person, whenever your in Rotterdam.

Even though I enjoy tag walls, I really love this work by Mathieu Tremblin, it’s conceptually strong and it clarifies things up. Which I like. Haha no further comment, knowing it’s been commentated quite a bit (read the comments below the post).