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Kim K.: ‘We Can Make Fun of Ourselves’

Kim, Kourtney, and Khloe Kardashian talked to Lucky magazine for its November issue. Each sister got to do her …

The Kardashians. Love 'em or hate 'em, you have to admit, the family knows how to market itself, from multiple reality shows to million-dollar endorsement deals, sisters Kim, Khloe, and Kourtney have become some of America's most famous women. In an interview with Lucky magazine, the gals talk about how they handle life in the spotlight.

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"I love the sequins on this skirt!" says Kim of her cover look. "It was fun to wear. It’s not necessary to accessorize …

As Kim -- arguably the most famous sister of all -- explains, each woman has different standards for what gets her red in the face. "Khloe will say crazy things, Kourtney doesn't care and I am just embarrassed by everything," she reveals in the mag's November issue.

Embarrassed or not, Kim insists that they all show their true personalities on camera. "I don't think we realized how open we would allow ourselves to be," says the "Keeping Up With the Kardshians" star. "But we made a pact with the whole family that we were going to be 100 percent ourselves."

And that also means not taking themselves so seriously. "We can make fun of ourselves," the newly married Kim explains. "Everything that people make fun of us for, we've probably said about ourselves already."

Despite the bickering we see on TV, the sisters insist they mean everything to each other. "At the end of the day," says eldest sister Kourtney, 32, "we are obsessed with each other and would do anything for each other."

But that doesn't mean they don't get annoyed by one another from time to time too. Case in point, says 27-year-old Khloe: Kim's annoying little habit of polling everyone about her wardrobe choices. "She asks every person in the room what color shoes she should wear and then chooses the ones she wanted to wear. And I am like, 'Then why the *$%* did you ask me?'"

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“I love how it hugs my body in the right places," says Khloe of her dress. "And with my weight fluctuating, having …

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"This outfit is very me!" exclaims Kourtney about her outfit. "I love that it's not perfect and I love the fun …