Every “Lead” Has A Story

Having a “lead” to rent is the opportunity itself, but having a process in place to convert more leads is critical in today’s competitive marketplace. Ultimately your property should be generating first-party leads from your direct website. Perhaps you have even gone as far as to buy leads from third-party providers. With more property competition within a five-mile radius than ever before, you know your leads are shopping. How are you going to “stop the shop”? Join XPS Solutions CEO John Traver to learn the most important strategy that must be executed if you are going to win market share.

TTOPICS WILL INCLUDE:

The biggest mistakes being made in lead handling

What must be tracked every time

How to double your rental conversion rate

How to cut your lead acquisition costs in half

About Mini Storage Messenger

Established in 1979, the Mini-Storage Messenger, published by MiniCo Insurance Agency, is the leading monthly publication covering the global self-storage industry. The Mini-Storage Messenger is, first and foremost, an unbiased education tool for the self-storage industry. All of our articles, either written by our in-house writers or contributed by industry leaders, provide the highest-value educational takeaway of any other publication in our industry and that is why we continue to have record subscription levels year over year. Other resources we publish include the annual Self-Storage Almanac, Self-Storage Canada and Self-Storage Now! Advertising is available in both print and digital versions of each publication. MiniCo also offers custom publishing services including editing, cover art, layout and design, printing, marketing and promotion, sales and custom options.