Endangered Earth.com Launches @whyextinction on Twitter

Endangered species website Endangered Earth.com has launched its Twitter feed @whyextinction according to the website’s producer, endangered species journalist Craig Kasnoff.

The Sumatran Tiger - an Endangered Species - photo by Endangered Species Journalist Craig Kasnoff

@whyextinction was created by Endangered Species Journalist Craig Kasnoff to promote the plight of endangered species and the efforts to save them.

Phoenix, AZ (PRWEB) January 31, 2014

Endangered species website Endangered Earth.com has launched its Twitter feed @whyextinction according to the website’s producer, endangered species journalist Craig Kasnoff.

According to Kasnoff, Endangered Earth.com focuses on issues that impacts endangered species.

“The goal of Endangered Earth.com is to promote the plight of endangered species and the efforts to save them,” says Kasnoff. “This includes publishing information from government agencies, conservation organizations and other sources of endangered species information from around the world.”

Kasnoff, who has also been a media consultant -as well as an endangered species journalist- for the last 20 years, says even though the advances in technology often time seem overwhelming to keep up with, the new communication channels such at YouTube, Facebook, Twitter and Google+ create amazing opportunities for journalists to communicate important information to the public.

He says adding @whyextinction is one more important tool in reaching people who are interested in endangered species issues.

“When I first started as a freelance journalist, the only way I was able to get a story published on a conservation or endangered species issue was to be published in a “traditional” media publication,” he says. “And there was little, if any, opportunity for me to either publish video for a “large scale” audience, or to promote video created by others.”

Kasnoff says the new technologies and communication platforms have changed all that.
“Now, if I want to either write about endangered species or endangered tigers or laws that protect them, or publish a video about it, I just create the content, publish it on Endangered Earth.com or on one of the many communication platforms available, and hope people read it or view it.”

Over the years, Kasnoff’s conservation writing has appeared in publications such as the Christian Science Monitor, The Seattle Times, the San Francisco Examiner and other highly respected publications. For 10 years, he wrote and co-produced a nationally syndicated radio show call “Rock and the Environment” (which he created) that featured musical artists such as Paul McCartney, Chris Cornell of Soundgarden, Melissa Etheridge and others, talking about their environmental concerns.

Kasnoff says even though he doesn’t have the audience of a large publication (he says his yearly website traffic is in the “hundreds of thousands” and not in the millions), he has more freedom to write about, and promote, endangered species issues he believes are important. And, he adds, by using the new media communication channels, there is “no limit” to how large an audience he can build to educate people about endangered species, the plight they face, and the efforts being made to save them.

Kasnoff adds he is launching a new design for the Endangered Earth.com website, and @whyextinction will make it easier to promote all the content that will appear in the new website, as well as keeping people updated on new and important endangered species information as it becomes available.

“Saving endangered species is not just about science or conservation, it’s also about politics, finances, religion, culture and many other “human” activities,” says Kasnoff. “The challenge is trying to get a handle on the “big picture” because there are so many facets to that picture, and that picture is changing every day.

Kasnoff says all of those issues are the type of content that will be published @whyextinction.

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@whyextinction was created by Endangered Species Journalist Craig Kasnoff to promote the plight of endangered species and the efforts to save them.