In a bid to grow ranks of professionals accredited by Microsoft Advertising and educate them about its platform, the company has launched the free adCenter Training Hub.

The hub is essentially a location where advertisers and agency folks can watch training videos and get up to speed on adCenter. The site keeps track of folks’ progress when they are logged in, so they can pick up where they left off with training. When the training is complete, people can take the Accredited Professionals exam (for $15) and, if they pass, they join the club.

Accredited Professionals get an official member badge, be placed in the membership directory, market themselves and their business through “Find a Pro. “

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About The Author

Pamela Parker is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998. She's a former managing editor of ClickZ, and worked on the business side helping independent publishers monetize their sites at Federated Media Publishing.

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