Tuesday, September 27, 2016

The skies of L.A. have been overflowing with Fall TV billboards this month, but it appears to have been a fairly quiet time for drinks and other lifestyle outdoor ads. Here's a selection of the billboards that did catch my magpie eye this September though.

Drinks billboards

I like my vodka, so this new billboard for Skyy Vodka certainly stood out for me, especially as it highlights the spirit's association with Amazon's Transparent TV series.

In fact the vodka brand even had a Transparent-themed float at this year's L.A. Pride Parade in June.

Canadian whisky Crown Royal was also back in the skies this month with this fun ice-cream theme for its new vanilla flavour variant, and with temperatures soaring here in L.A. at the moment this is cool visual in more ways than one.

Meanwhile above the 1OAK nightclub along the Sunset Strip this month was this cryptic ad creative, which features rapper Drake's dad Dennis Graham and the words 'Virginia Black, Please take me back'. For those not in the know, Virginia Black is the name of Drake's new venture into the world of whiskey (not that you could really tell from this billboard).
Here's another of the billboards for Mexican beer Estrella Jalisco which seem to be all over L.A. at the moment with different ad creatives, be sure to check last month's drinks billboards for more examples.

Around the corner from these billboards the beer brand has also installed a largeCoors Light neon sign high above Sunset & Vine.

Theme park billboards

At this time of year as we get nearer to Halloween the skies start to fill with all different kinds of theme park billboards trying to entice visors to enjoy the festivities, like these Disneyland ads.

The Twilight Zone Tower of Terror attraction at Disney's California Adventure park will close in the New Year to be revamped as a new Guardians of the Galaxy ride, so there's never been a better time to get your screams in before it closes forever.

In the world of motors, Honda was showing off its new Ridgeline truck over at Hollywood's Sunset & Vine with multiple billboards.

I still think car advertisers should try harder and be more inventive when it comes to their outdoor ad campaigns.

Gambling billboards

These colourful Lottery ScratchersXXXX billboards stood out this month, but more because of the fact they look more like some adult-themed sex or condom ad, rather than a chance to get lucky another way.

In the middle of the month these sleek, black billboards for their new smartphone took their place.

Plus Snapchat was also back in the city skyline this September, raising its profile for the company's rebranding to Snap Inc. no doubt.

Cause-related billboards

Being an election year America seems to be even more full of conspiracy theories, so I wasn't surprised to see this billboard calling AMC Theaters 'China's Red Puppet' along the Sunset Strip.

The world seems to be getting crazier and crazier, especially after last night's first Presidential debate, where Donald Trump proved what a lunatic he is and how unprepared he is to be America's Commander-In-Chief.

Stay tuned in the coming days for more Out-Of-Home roundups of this month's returning TV shows, movie, music and gaming billboards.