Prepare as Agency for Ecommerce Clients
We like to help you prepare for new ecommerce clients coming to your agency. We want you to be awesome and always make you look great in front of your clients. Prepare well … this webinar helps..
Purpose of Webinar

How A/B Testing Tools Work
Most of what I share you can use with:
Convert
Optimizely
VWO
Monetate
Adobe
… and other Javascript web-based tools.
Disclaimer: I’m super happy you are testing with Convert or our colleagues, that means you are in the top 5% of world's marketers. Now it’s hard to not mention differences between the tools… forgive me, I just think Convert Experiments is a better fit for many CRO agencies.
www.convert.com

Get one big Pack in the Hands of Clients
Nothing is more frustrating for a client getting 20 separate emails with install details!
www.convert.com
Yes, In Header Please </title>-tag
More in this later, but specifyin email to client…Check each page for presenceof snippet:
http://robhammond.co/tools/seo-crawler
http://www.screamingfrog.co.uk/

Script in Header
Being the first to load allows A/B testing tool to manipulate the content following and make the changes without blinking.
It is blocking and yes it is hurting site-speed, later on why that hardly matters...
www.convert.com

Ask Support for latest version:Technical Documentation System Implementation Guide(PDF)Tackle every IT department question on Day 1
Get one big Pack in the Hands of Clients
Nothing is more frustrating for a client getting 20 separate emails with install details!
www.convert.com
Security documentation

Get one big Pack in the Hands of Clients
Nothing is more frustrating for a client getting 20 separate emails with install details!
www.convert.com
Information on Tag Managers
Tealium Awesome
Adobe Great
Rest… not recommended
http://j.mp/1C25Amh
Loading Async or on DOM-readyTHAT'S TOO LATE -> BLINKING

Comparing Sync and Async
So ehh … so how much load time does a 35kb script take in seconds?
Does it matter how big the initial script is?
www.convert.com
Client Small Script http://cdn.fast.com
CDN.Fast.com35kb
jQuery X280kb
Geo-Check120ms
New Image Variation400kb
715kb+120ms

Comparing Sync and Async
Now what is it really?
www.convert.com
100ms
200ms
400ms
In a Sync-World ? Convert Experiments
100ms
200ms
In a Async-World ? Convert Experiments
400ms
Total Time = ~700ms
Total Time = ~450ms