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Cross Cultural
Management
Cross Cultural Management
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Culture and cultural differences among countries
Influence of culture in international business
Culture and business in Europe
Culture and business in North America
Culture

PRACTICE 9: DATA ANALYSIS STRATEGY AND FINAL REPORT
As you know, we are conducting a survey in order to determine new actions to
increase music sales revenues. The related marketing research problem is: To
analyse peoples habits and attitudes of music con

SAMPLING
Sampling technique
The population of our research refers to individuals between 18 and 65 years old. Due
to certain limitations, the selection of sample individuals will follow a non-probability
method: quota sampling. First, we will determine tw