A somewhat boring seeming question?… Maybe… But let’s put it this way – if any of your systems aren’t aimed at helping you sell more (in the long term), then what are they there for?

Many Organisations have systems that have grown up to solve problems that arose in the past – and often these systems often actually get in the way of boosting sales (Like a credit control system that doesn’t allow a customer to order over a limit). So you need a proactive approach to your systems, like everything else.