To enter, contestants have to "post a video telling us your inspiration for going to college." The video has to include Natty Light's green dollar-sign tab, available here
. And when the video's posted on social media, be sure to include hashtags #nattystories and #contest.

Chelsea Phillips, who oversees Natural Light for Anheuser-Busch InBev, said the ad also appeals to Gen Xers with its soundtrack: Paula Cole's "I Don't Want to Wait," theme song to late-90s/early 2000s drama "Dawson's Creek."

Phillips told AdAge
the spot is "a little nostalgic because this is about stories and memories of all of those great times."

Among people aged 30 to 44, roughly 22 percent have student loan debt; that drops to only about 4 percent of those 45 and older, according to Pew.

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