Creating a dedicated forum for Bucks-based engineering and manufacturing companies.

When ATG Training wanted to develop more meaningful relationships with their clients they talked to Enterprise Marketing Solutions. As a result, a joint initiative to serve the engineering and manufacturing sectors was born.

Background

ATG Training are a training organisation providing apprentices to the engineering and manufacturing sectors. Enterprise Marketing Solutions are a marketing agency specialising in the Manufacturing sector.

Issue

ATG wanted to provide added value to their clients and develop stronger relationships with them. Enterprise Marketing Solutions recommended creating a forum targeted at manufacturers and engineers in Buckinghamshire. There was no pre-existing forum for discussion or debate for local companies to get answers to issues that particularly affect them.

General networking events miss the mark – they tend to focus more on the networking opportunities and don’t address industry issues. Also networking events tend to attract tiny companies across a wide spectrum of industries. What was needed was something specifically for the engineering/ manufacturing industry.

Enterprise Marketing knows that to get people to attend the events the topics, presentations and content has to be top-notch.

Solution

EMS used their experience and knowledge of promoting and running successful networking events to launch the Engineering Futures Group. This provides an opportunity for delegates to understand more about, and discuss, topics of specific interest and relevance to their sector.

Enterprise Marketing sourced several industry experts to speak at the launch event, organised refreshments and delegate packs, and promoted the event widely including local PR.

The launch event focused on the Brexit vote and the effect this will have on companies in the engineering and manufacturing sectors.

Several speakers addressed different aspects of the subject including general statistical intelligence and an exporting manufacturer’s experiences of the impact of the vote on their business. A representative from the UK Trade and Industry advised how their department could help exporters in the next few years while the terms of Brexit are hammered out.

Results

Feedback following the event was very positive and ATG Training personnel were able to develop relationships with companies in their target market.

“As partners with Enterprise Marketing for the Engineering Futures Group launch,ATG Training have been highly impressed with the detailed planning, promotion and preparation for the event. It was well attended by engineering businesses, who had the benefit of four extremely interesting and industry-specific presentations by sector experts. We look forward to welcoming other businesses to our next Engineering Futures Group events”. Jonathan Adams, Chief Executive – ATG Training”