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Jeremy Halpern, a partner, co-chair of Nutter’s Emerging Companies Group and co-leader of the firm’s Food and Beverage group, was quoted extensively in Business.com on what piques an angel investor’s interest in a startup. The article, “Is Your Startup Ready for an Angel Investor?” explores what six things startups can do to attract angel funding. Jeremy comments on shared risk, realistic business plans, strong founders, and how to attract the right angel investors. He says, “As trite as it sounds, startups that have done their homework and know their pitch backwards and forwards stand out to me the most. These CEOs [and] founders understand their business, the market and are able to sell the investment opportunity.” Jeremy points out that an often overlooked part of the angel investment process is building a trust-based relationship with the investor during this wooing phase. He notes that "It is important to build such a relationship and to establish goal alignment, before getting to any sort of deal making."