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WordStream's software and services, including our award-winning Google Ads Performance Grader, help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.

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The Free Keyword Tool & Wordstream Advisor: Even Better Together

"I rarely get excited about SEO and SEM tools...But, when it comes to keyword research it is virtually impossible to produce a quality worksheet without software. When I have to perform the same task for my customers, the process is even more daunting and time consuming...there is now a better way to manage huge keyword lists and this tool is called WordStream."

Mihaela Lica
Search Engine Journal

"As search Engine Marketing grows as an industry, it's inevitable that new technology will evolve to fill in the gaps where current solutions fall short. Case in point is WordStream, a new SEM tool that specifically helps raise productivity for handling, assembling and segmenting your keyword list."

Learn More About The FREE Keyword Tool

We've revamped our popular Free Keyword Tool and it's better than ever, with more features, more data, and exclusive info to help you manage, optimize, and expand your search marketing campaigns.

Keyword research can be a slog, but WordStream's Free Keyword Tool makes it fast and easy to find the keywords your business needs to drive traffic through organic and paid search.

Want to know more about WordStream's new and improved Free Keyword Tool? Then keep reading!

Why use WordStream's Free Keyword Tool for keyword research?

Keyword research is one of the first - and most crucial - steps in any search marketing campaign, organic or paid. But most free keyword suggestion tools offer limited results and limited utility, especially when it comes to keyword research for PPC.

How does the Free Keyword Tool work?

Just enter a keyword and then choose your industry and country (if desired). You’ll get a list of related keyword suggestions, including long-tail keyword variations, as well as their search volume on Google and Bing.

You can also enter a website URL – such as a competitor’s homepage – to get contextual keyword suggestions and ideas to help you compete against similar businesses.

We’ll show you the top 25 keywords right away. To get the full list of keywords, just enter your email address, and we’ll send you the full keyword list by email for free.

What are the Free Keyword Tool’s unique features?

You don’t just want keywords – you want competitive, industry-specific information and keyword analysis features that help you prioritize and make the most of your marketing budget.

Our free Bing and Google keyword tool is specifically designed to arm paid search marketers with better, more complete keyword information to inform their PPC campaigns, including competition and cost data, tailored to your country and industry, so you know your keyword list is super-relevant to your specific business.

Once you’ve got your keyword list, download it as a CSV file to make it super-easy to upload directly into your Google Ads or Bing Ads account. Put your keywords to work!

We think it's one of the best keyword research tools out there for PPC marketers. But you can use it for SEO keyword research too!

Keyword Data Sources for The Free Keyword Tool

The Free Keyword Tool’s keyword and keyword search volume data is sourced through the Google and Bing keyword research API.

Filtering Free Keyword Results by Industry

With WordStream’s Free Keyword Tool you also have the option to filter your results by industry, which specifies your results and other data including search volume, competition level and estimated CPC so they’re all maximally relevant to your industry.

For example, if you search for keywords related to “cars” while selecting “Arts & Entertainment” as the industry, you’ll see results like “cars movie,” “disney cars,” and “pixar cars.” However, if you input the same term and change the industry to “Finance & Banking,” you’ll see results like “new car incentives” and “new car lease.”

Are you a United States-based advertiser looking for location-specific keywords for a local campaign? Simply enter the name of your state and get keyword results specifically catered to your region.

More about PPC keywords

If you want to learn how to sort your new keywords into actionable clusters, check out our article on keyword grouping. And if you just want to use our Free Keyword Tool to find costly keywords that are wasting your PPC budget, read all about negative keywords.

Learn more about WordStream

Knowing how to do keyword research is important, but not the only step in the search marketing process. WordStream offers plenty of tools to help you optimize your online marketing campaigns, including:

The Google Ads Performance Grader – A fast, free, and easy way to audit your AdWords account. Find out how your AdWords campaigns stack up against competitors, and get actionable tips for improvement.