Open enrollment begins Nov. 1 and runs through Jan. 31 — twice as long as the federal open-enrollment period.

New data on affordability shows that what 1.1 million subsidized consumers pay for their coverage will decrease by an average of 1.5 percent in 2018.

Consumers in the individual market who do not receive subsidies will pay an average of $115 per month less than in 2017 thanks to California’s healthy risk mix.

A $111 million investment in marketing and outreach includes new statewide multi-cultural, multi-lingual television ads delivering the message that “Life can change in an instant.”

Newly designed “responsive” website and provider search tools will make shopping easier than ever before.

Covered California will promote the beginning of open enrollment with a 22-stop bus tour visiting 19 cities throughout California, including locations where murals will be painted to attract attention to enrollment locations and promote health.

SACRAMENTO, Calif. — Covered California will kick off open enrollment Wednesday with the launch of a new comprehensive marketing and outreach campaign as well as upgrades to the consumer shopping experience for those seeking health insurance.

“While we know there is confusion because of the uncertainty in Washington, we want people to know that Covered California is rock solid,” said Peter V. Lee, executive director of Covered California. “We’re offering stability, choice and affordable options in 2018 in the face of uncertainty in much of the country.”

Open enrollment is the one time of year when anyone who needs health insurance can enroll without needing to meet special qualifying conditions. Covered California’s open-enrollment period will continue for three months, while open enrollment in 42 other states will end on Dec. 15.