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Tuesday, February 24, 2009

When Saruman from The Tale of the Ale suggested this name, it was clearly a case of all bets being off. It was love at first sight, and so the smoked Scottish dark mild (or maybe not from looking at the style guides) will be called:

Experimental Dark Matter

Saruman's prize? Erm, a bottle of said beer if it tastes alright when he hopefully comes over to Prague sometime in the Spring. If not, then I think the fact I introduced him to a good Hooker should be more than enough!
Being the sad anorak I am (and if any brewers in or around Virginia are reading this and need marketing people then email me!), I spent about 3 or 4 minutes messing around on Word developing a label for the said beer, here is a screenshot.

Who knows, maybe if my homebrewing venture ever takes off, you can come work for me! In my Charlottesville branch, of course.

If you're able to bring any over (and if there's any left!), I'd love to sample it. Sounds like a mindbender of a beer, which I'm always up for. And when it comes to beer, I love each of the four words "smoked Scottish dark mild." They sound great together.