There are two kinds of websites: static and dynamic. As a business owner, you need to know the difference between the two — and which is best for your practice. The most basic difference between static and dynamic websites lies behind the scenes. All the coding...

Your website is one of the first things people will look at to learn more about your practice, so why not make it the best it can be? You never want someone to look at your website and think “this looks cheap.” You want to leave a great lasting impression....

When it comes to business, you’re probably focused on seeing and helping as many patients as you can, providing stellar patient care, and educating patients about preventative skincare. But what about your dermatology practice’s website? As much as taking...

It’s a good time to be a dermatologist. Working in an industry that’s estimated to generate $14 billion in revenue is great. The only problem is that some dermatologists are missing out on making some great money. Despite the fact that millions of...

There’s no field on this planet that can’t use a good dose of online marketing. Any business that’s not engaged on the web is leaving money on the table for their competitors to scrape up. Dermatology is a $10.1 billion industry and is predicted to grow to $13 billion...

On one hand, marketing a dermatology practice is tricky. Since it can concern serious medical issues, this isn’t the best time for aggressive, hard-sell marketing. On the other hand? More and more people are taking charge of their own skincare and looking for...