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Methodology

Our Program

The Carlson Ventures Enterprise (CVE) focuses on three core areas central to any new venture: innovation, opportunity, and capital. Our professional staff shares their experience in business development and venture capital through lectures and guided discussions. We also supplement internal knowledge with an impressive roster of guest speakers drawn from every corner of the venture eco-system. Our goal is to enhance critical and creative thinking by providing analytical tools and hands-on mentoring.

Learn Startup Methodology

The Carlson Ventures Enterprise (CVE) teaches the lean start-up methodology; a movement that is transforming how new products are built and launched. This methodology involves the validation and testing of new business ideas through customer involvement and interviews from the very beginning.

“Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously.”

*The Lean Startup Methodology

Opportunity and Assessment

Is it real? Can we win? Will it be worth it?*

These three questions offer a framework in which to analyze the markets, business models, and management needs of a new venture. By applying the Real-Win-Worth methodology, CVE associates sharpen their skills in:

Assessing the viability and financial potential of a venture

Valuing intellectual property

Identifying and sizing markets

Understanding market needs and customer behavior

Gauging the competition

Determining which management characteristics are critical for the early stage venture