Hulu Ponders Its Next Move

With Suitors' Bids Due Wednesday, Video Service Considers Future Structure

By

Jessica E. Vascellaro And

Amir Efrati

August 22, 2011

The companies trying to sell Hulu LLC are beginning a big game of chess that could lead them to redefine the popular video service once again.

Initial bids are due by Wednesday, with suitors expected to submit proposals with wide price ranges based on what types of television shows Hulu would license, when those shows would become available on Hulu and how long the agreements would stretch, people familiar with the matter said.