Blog – Marketing News For Plumbers, HVAC & Electrician Contractors

Creating differentiation while carrying some familiar elements forward The top image is the old logo. The middle image is the new, refreshed logo. The bottom image shows the new logo implemented on the company's service truck. Part of any branding…

Building a brand takes time and money The first step is creating something that represents your company and differentiates you from your competitors. This takes time, research and introspection. Your brand is the face of your company, the culture and…

Keeping your brand fresh and attractive can be a challenge We recently completed a logo update for Mel Carr Electric. Rob Carr is the second generation owner of the business. He had worked with 2 other design firms before contacting…

STAND OUT! In crowded mail boxes. AAA Service uses a mix of media to market the business. Direct mail is one way they stay in front of customers and prospects on a regular, on-going basis. We created a series of…

Effective branding requires words and images to work together Communication is TOUGH! Words and images can be vague and can be misunderstood, not something you want happening with your brand. Your brand is typically a combination of words and text. The message…