The Inside View: Microsoft's Top Execs Sound Off On $7.2 Billion Nokia Buy

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3. Can You Ever Compete Against Apple Or Google's iOS And Android Platforms?

Terry Myerson, executive vice president, operating systems, Microsoft

"We are building momentum but we still have low share today. Last decade with Xbox and Exchange we were in the same positions, starting small. Here we aspire to the same trajectory. We need to make the market for Windows Phone. We have to go to the customer with a clear message that highlights Windows Phone's differentiation."