The Korea Herald says that Samsung told its suppliers that its target is to sell 43 million GS9 (and GS9 plus) phones in 2018. In 2017, Samsung shipped 41 million GS8 and GS8 plus phones. In 2016, Samsung shipped 48 million GS7 phones, so even if it reaches its target of 43 million GS9 phones, it will still lag behind The GS7.