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Marketing research: text and cases

Publisher: New DelhiMcGraw Hill Education (India) Private Limited2008Edition: 3rd ed.Description: xxvi, 533 p.ISBN: 9780070220874.Subject(s): Marketing researchDDC classification: 658.83 Summary: The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners.
(https://www.mheducation.co.in/html/9780070220874.html)

The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners.
(https://www.mheducation.co.in/html/9780070220874.html)