Find the people who will love your app

With App Campaigns, you can promote your iOS or Android app on Google Search, YouTube, Google Play, and more. Our technology will optimize your App ads to reach the audience most interested in apps like yours.

Get started in 3 steps

We’ll help create your ad from your app information. Plus, you can add images and videos.

Choose your budget

Set your own target cost-per-install (tCPI) and max daily budget, and adjust them anytime.

Tell us your goals

Decide what action you want users to take, and we’ll get your ad in front of the right people.

Promote your app across Google—all from one campaign

Tell us your goal

We’ll show your App ad to the people most likely to perform the action that drives your business by optimizing for installs or engagement. Decide if you want people to:

Simply install your app, with no further action needed

Or take an in-app action, like ordering a product or beating level 2

Choose your goal

Install volume

In-app actions

Generate and preview your App ad

We’ll help create your ad using your app information in the Play Store or App Store, plus four lines of text you provide. You can further customize your ad with images or video.

Text description 1 of 4

100 levels of space blasts

Generate ad

Rocket App

Ad Google Play

100 levels of space blasts

Free

Install

Boost your success

Smart Bidding can help predict and improve your campaign performance.

Clicks

Conv. rate

Get more value from your App ads with Google

We use machine learning to rotate your ads and adjust bids automatically, so your ad shows up for the right people at the price that works best for your business. We’ll be able to optimize your ads, bids, and budget once we’ve got enough data (approximately 100 conversions).

App Campaigns use machine learning to make the smartest decision for serving each ad, analyzing over 300 million potential signal combinations in real time. Google can show your ads to people who search for terms and apps that are relevant to your app. Your ads can also show to people who visit the app details page of an app that's similar to your app.