The multibillion-baht revamp and tech-upgrade of the Hilton Hua Hin's 296 guest rooms will be completed by 2018 and comes as the industry gets more competitive and exciting, says general manager Denis Richter.

The refurbishment, which involves redecorating the beachfront hotel's 296 rooms, is part of multibillion-baht rolling renovation programme, which includes technology upgrade, that is due to finish in 2018, said general manager Denis Richter.

The hotel is owned by SET-listed Saha Union Plc.

"The big hotel renovation scheme is to serve changing tourist demand as the Hua Hin hotel industry gets both more competitive and exciting, with new hotels and condominiums popping up," Mr Richter said.

Following the tech-upgrade, guests will be able to check-in, select a room and check-out online, all via the hotel's mobile app or website. There is also the possibility that guests will be able to use their smartphones as room keys.

The US hotel chain has been on the cutting edge of hotel modernisation, with digital check-in and other technology upgrades set to be available next year at most of its hotels worldwide.

Hua Hin has long been an established resort destination for both local and foreign tourists.