The email that got me $400 in sales in one day.

I recently got a shipment of samples in for PSTML and wanted to see how my customers would react to them.

Fun Fact: The average ecommerce email has a 16.92% open rate.

I only had one of each, so supply was very limited.

This gave me the opportunity to play with scarcity.

This was the headline that I sent out:

Extremely Limited Supply: Limit 1 Turkish Towel Per Customer

This isn’t the most innovative or creative email, it’s simple & to the point.

But sometimes – that’s what works.

It was useful – It let my customers know about a limited quantity offering.It was urgent – The supply in question was truly very limited.It was unique – I didn’t use any clichés or over the top statements.And it was ultra specific – It clearly communicated that I was offering turkish towels.

Here are 19 Actionable & Useful Ecommerce Email Marketing Tips

These tips are important to keep in mind when you’re writing your headlines.

1. Follow the KISS principle. Keep It Simple, Stupid.

2. Make the email personable, do not use noreply@yourcompany.com.

3. Use personalization to make things a little friendlier.

4. If you don’t know their names, use “you” or “your”.

5. Make your audience feel special.

6. Do not overuse capitalization – ITS TOO SALESY.

7. Do not make false promises – this is how you lose your subscribers.

8. If you’re sending a digital resource to the customer – mention it in the headline. “Your coupon awaits!” as opposed to “Thank you”.

9. Talk about how your readers will benefit from your content within your subject line.

17. Experiment. Be a rebel and try something new. Dare to be different. You’ll be surprised by what works and what doesn’t.

19. Stop following meaningless stats like optimal subject line length. No average reader exists. Build a real relationship so your readers anticipate your emails and they’ll open them because they recognize your name — even when your subject line sucks.

28 Ecommerce Subject Lines You Could Steal Right Now

These ecommerce subject lines were written by real retailers and can serve as a great source of inspiration.

31. 25-40% off – Email-Only Offer – Today Only.

32. You’re Invited! New Product Launch Party at [Your company].

33. Ends Today! 20% Off Friends &amp; Family.

34. Top 10 under $10.

35. Yours in 2 days (free shipping!) + 40% off.

36. Free product with purchase of [product name].

37. [New Product] has arrived. Order now before we run out.

38. Earn double points for [insert product or action].

39. Last chance to get 50% off!

40. Want 20% off your next order?

41. Enjoy [season] with rates from $65.

42. Exciting new changes at [your company1].

43. An Exclusive Offer for You.

44. TODAY. Post [holiday] Flash Sale! 2 for $20.

45. Last minute deals, special offers, and new [product name].

46. Don’t Let These Get Away.

47. Online only: 25% off friends and family.

48. Introducing our latest…[product/feature here].

49. [Product name] Promotion week. Save 25%

50. Extended for a day! Get Free shipping through Friday.

51. Read your review for John Mulaney – Ticketmaster.

52. You’re missing out on points – Jet Blue.

53. Not Cool, Guys – Buzzfeed.

54. DO NOT Commit These Instagram Atrocities – Thrillist.

55. 10 Engagement Tips to Gobble Over Thanksgiving – Addthis.

56. ! – DiningIn.

57. Abra-cord-abra! Yeah, we said it. – Quirky.

58. My Gift to you… – Digital Marketer.

Download a PDF version of these ecommerce subject lines along with 30 bonus ones!

“An uninterested email list is worth NOTHING.” – So true! Most people just tell you the bigger your list the more money you make. However, the reality is no matter how big your email list is, if your list is engaged or they don’t trust you, they won’t open up their wallets for you.