To have and to hold and to hitch it up in the Sunshine State: That’s the honeymoon-swoon allure of a new Visit Tampa Bay ad campaign created in anticipation of Florida soon eradicating a ban on same-sex marriage.

Earlier this week, a federal appeals court ruled that a stay in the state’s ban on same-sex nuptials will be lifted Jan. 5 because of the ban’s unconstitutionality.

If that holds up, Visit Tampa Bay, Hillsborough County’s nonprofit tourism branch, would “almost immediately” court betrothed-minded LGBT folks with its glossy new “To Have and To Hold” blitz. There will be matrimonial-specific print ads in the Northeast, the Middle Atlantic, Ohio and Texas; digital ads in Chicago and Dallas; and conquerwithpride.com, a microsite listing local events, hotels and services.

The scene has become increasingly common at the Honey Pot, a nightclub along the Seventh Avenue strip. More than three years after opening as a Las Vegas-style burlesque bar, the club has evolved into a hot spot for major drag queen pageants.

“We are very quickly becoming regarded around the nation as a home for the best drag talent in the country,” said D. Stephen Moss, a Honey Pot co-owner who also owns G.Bar and the Ybor City Social Club.