One day, video news on demand (VNOD) portal companies will offer an organized form of multimedia news clips produced by a variety of journalists , similar to what Google News offers via its computerized text editorial system," Heaton writes. "The business model will be advertising, and independent VJs will get paid based on the number of times their work is viewed.

A SciFi book I read a few years back, called, if I remember correctly, Heavy Weather, had a freelance video journalist who travelled around the country. She drove, worked from, and lived in, a van that contained a blue-screen virtual studio, editing systems and net connection. She'd record and edit reports, then upload them to the net where they were watched on a pay-per-view basis. At the start of the story she was a stuggling freelancer, but as she developed a really big story the viewing of her reports skyrocketed.

Is THAT video blogging. Not strictly speaking, but it's close, and in any event it's an exciting model.

[BTW, I'll dig into my library and find out which book this really was. But if it was Heavy Weather, it's no wonder it contained such cool ideas, it's by Bruce Sterling.]