IUM converges excellence in academics and excellence in business

The third edition of the Monaco Symposium on Luxury, organised by the International University of Monaco (IUM) and INSEEC U, one of the leaders in higher education
institutions in France, will take place on April 12 and 13 at the Meridien Beach Plaza.

The organisers say that this is the only international event creating fruitful interactions, sharing knowledge and know-how between researchers and top executives in the luxury fields.

Created in 2014, the Monaco Symposium on Luxury is an initiative of the INSEEC Management Research Centre, which employs experienced and renowned researchers in marketing and brand management from INSEEC Business School and IUM.

Photo: Facebook Monaco Symposium on Luxury

The initial idea was to invite researchers and professors from the best Universities and Business Schools to present their research papers in Luxury Marketing, and the 2014 and 2016 editions have been very successful in gathering these outstanding researchers.

“As it’s organised in Monaco by my department that has strong relationships with luxury brands, we have inserted in the programme, year after year, more business case studies, business panel discussions and business presentations,” said Sophie de Lorenzo, Director of Corporate Relations at IUM, co-organiser of the Monaco Symposium of Luxury.

“We can say today that the Monaco Symposium is the unique international event where excellence in academics and excellence in business converge towards in-depth and cutting-edge analysis, latest trends, and best practice in all the fields of luxury.”

In the 2018 edition, 42 academic presentations and 30 business testimonials will highlight recent findings and best practice on the upcoming trends and challenges of the luxury industry, including designing and enhancing the luxury shopper’s emotional journey in the “phygital” sphere; cross-cultural dynamics between reason and emotion when making a luxury purchase; the future of luxury experiences, the future of luxury retail; bespoke products, luxury designers, designers of emotions; and the value of a brand: creating sustainable growth for sustainable luxury brands.

[caption id="attachment_3656" align="alignleft" width="709"] Mr Jean Castellini, Minister of Finance and Economy[/caption]
It would be difficult to exaggerate the success of 2016 for the Monegasque economy, a record year for the Principality.
Jean Castellini, Minister of Finance and Economy, told the Eco-Club of Monaco-Matin that the Principality is proving its dynamism thanks to the leading economic indicators for last year.
Mr Castellini said that several factors combined to make 2016 so successful: the fiscal scenario, tourism, and company formation. A total of 1,300 applications were filed for company formations, he said.
"For the fifth consecutive year, we should close the fiscal year in surplus. We reached a record level of revenue in 2016 and the main contributors are tax revenues such as VAT, corporation tax and transfer taxes. Each one testifies to our vitality,” he said.

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[caption id="attachment_30666" align="alignnone" width="960"] "Riva 170th Anniversary" exhibition. Photo: Francesco Rastrelli/Facebook Riva Yacht[/caption]
Riva, which describes itself as the world’s most iconic shipbuilder, has been making sailing style and design an art form since 1842. Craftmanship, unmatchable quality, innovation and artistry have always been Riva’s hallmark. Carlo Riva said his boats were “designed with love”.
For many years Lia Riva, Carlo’s daugter, and Monaco Boat Service have championed a variety of artistic projects in Monaco and across the French Riviera. Monaco Boat Service (MBS) is an official partner of Art Monte-Carlo and Festival Printemps des Arts, both of which are annual highlights in Monaco’s cultural calendar.
The third edition of Artmonte-carlo will take place on April 28 and 29 at the Grimaldi Forum Monaco under the High Patronage of Prince Albert. This salon d’art aims to create a rich dialogue between the art market and the institutional world.
Monaco Boat Service will host a celebratory evening at the iconic Riva Tunnel in Port Hercules on Thursday, April 26. The evening, curated in partnership with Artmonte-carlo and Nomad, will bring together artistic talents and luminaries. A performance piece created by artist Arabeschi di Latte and inspired by Riva’s maritime heritage and the design of the iconic “Aquarama” will premiere.
A photographic exhibition by Gabriele Basilico and Marsio Cresci created in partnership with Officina Italiana Design will be on display at Grimaldi Forum. The exhibition beautifully documents the Riva shipyard in Sarnico, Italy, and the studio-laboratory of modern day Riva designers Officina Italiana Design.
Over March and April, The Riva Tunnel will have played host to three evening concerts of glorious music. Ushering in the annual Festival Printemps des Arts, the concerts will showcase a new generation of young performers, stepping forward to take their rightful place on the world stage. The Riva family and Monaco Boat Service stand – Riva MBS – proud as supporters of the arts, encouraging new links between design, art and music.
Since 1959, MBS has played a vital role in the daily life and business of Monaco. The exclusive Riva dealer for France and the Principality, MBS with its landing stages and hidden treasure – the Riva tunnel – is home to some of the world’s most beautiful boats.
No stranger to famous passengers, Riva owners have included Princess Grace of Monaco, Sophia Loren, Brigitte Bardot, to name a few.