Sunday, 30 December 2007

UnderstandingI make it a point to pay close attention to my surroundings everyday. Most of the times it pays off and I get to learn or see something new and interesting. Today was no exception. Living in Hong Kong and deal with multiple languages as a matter of course. Being only English speaking I understand only a fraction of what is around me. Like most of my English speaking counterparts I get occasionally amusement from the odd translations that occur in the most unlikely places. Today while out for a burger and a movie with a friend I ran into two extreme cases -- they weren't amusing as they were surprising. Large corporations with capability and control to avoid silly mistakes like translation errors. One of the Fancl, a large beauty care company, translated a statement that was suppose to reassure and give confidence for a drink supplement as something like "a considerable patent for ease of drinking". Well I don't feel too at ease for that. But what I choose to point out it not that other language to English is often brutalised, but the other way around. My company Prosperity Research has a publishing arm www.SO-U.TV. This is a multi language portal and I, being English only speaking, never get to see the translations into Chinese. It is a constant worry to me that 1.2 billion Chinese persons are getting a giggle from my site because some beautiful English phrase came out all wonky when translated. Arrogance is a luxury none of us can afford when working in the global economy. In Asia there is said to be 16 key countries with 17 languages. There is bound to be a slip up occasionally -- be kind.

Sharing

Running a Social Network Marketing and video production company has taught me many things. Mostly to share and make the mos of the generosity of others when available. The margins are slim and the days are long -- take a break when you can. I have formed a number of alliances with others in the field and we routinely share content and footage with each other. After all why send two crews to shoot the same shots??? If you have more than one camera GET A DIFFERENT SHOT AND SHARE!! The personality of most shots come out in post production so why waste the budget lining up with so many other cameras taking the same pictures? Today I saw the perfect example of this silliness. At a very very small coffee shop 5 identical HD cameras were lined up to take the same shot of the same event. 10 people, 5 cameras, 1 shot -- you do the math. I got more than a chuckle out of this, the true pleasure was that it dripped with irony. You see the reason the cameras were there was because a semi famous performer was to draw a crowd and attract customers. But by the time 10 people and 5 cameras spread out there was no room or view for any guests -- truly outrageous. I believe in the digital world everything is public and that the only thing we really can call our own is the creativity we contribute. So step down and let the people see the show.

Thursday, 27 December 2007

We lost 1.7 million in 4 months and we are very happy. 1.7 million Alexa points that is. Setting a record growth pattern and spending nothing on advertising, pay per click or links. Our Social Network Marketing model is 3 years ahead of the industry. And this reflects only between 1/10 and 1/20th of the total views of our content! Contact us at +852 28920804 or dwhite@prosperity-research.com to shed those points now.

200,000 attend Mini Cooper Launch party – BMW invited a couple of hundred people but we invited 200,000 fans to take part in the launch excitement. This is easily the greatest ROI for any marketing campaign by BMW; Prosperity Research broadcast the event across the internet giving passionate party loving Mini fans a chance to embrace the brand!!! Social Network Marketing at its best! Contact us at info@prosperity-research to let us help at your next party.

In a city were champagne is as common as tap water, Prosperity Research took you places the high heeled dare not tread. We viewed protests at Queen’s pier, vegetable tosses and trash fashion shows at the wet market, high altitude marathon runs and deep water swims, pet shows and spectacular outdoor art extravaganzas. We showed you the breadth of Hong Kong – who we really are, proud, active and adventurous. So leave the party frock in the wardrobe and get a little sweaty with http://www.SO-U.TV/. Contact us at info@prosperity-research.com if you have an exceptional event.

Big move and lots of dust for us in 2007. We doubled out size and remodelled twice to accommodate our rapid growth. From our humble beginnings in Wan Chai to our spacious venue in Sheung Wan we continue to expand out size and expertise to continuously offer our clients leading edge solutions to maximise ROI and WOW their customers.

Friends around the world came aplenty this last year. From New York to Riyadh we formed alliances with production companies and creative agencies to ensure our customers receive the most professional service delivery possible.

Monday, 20 August 2007

From IFILM.com: Visit the Green T House - a haven for artists, food lovers, tea drinkers and creative spirits. A unique and tranquil environment on the coast of Hong Kong. View many wonderful video's from Asia on www.so-u.tv

Tuesday, 1 May 2007

The enormous proliferation of viewer contributed video and the way that it is able to guide public opinion has the big advertising and marketing people stumped. Bogged down with their excessive baggage of old school ways they can not see the enormous upside to participating in this cultural revolution.

Friday, 23 February 2007

With the paradigm shift to a buyers market (consumer pull instead of traditional push) means that there is a wide open space to run around in where nobody has trampled the grass yet. But despite all my searches and reading I see the "experts" preaching from the same book, la. Advertising is only a small sliver of the potential of rich content.

If I have a thread to my blog (?) it is my fascination with on-line rich content and the way people address its usefullness, or lack thereof. Daily I attempt to educate my clients on how powerful and limitless rich content (Bursts) can be. The reach and potential goes far beyond conventional marketing methods. That along with the paradigm shift to a buyers market (consumer pull instead of traditional push) means that there is a wide open space to run around in where nobody has trampled the grass yet. But despite all my searches and reading I see the "experts" preaching from the same book, la. Advertising is only a small sliver of the potential of rich contents potential. The real upside is that advertising can now be so much more -- it can be the entertainment, education and everything else.

Thursday, 22 February 2007

Reporting of this phenomena is all over the news and tabloids. Reading it is really getting a bit silly. But it is the underlying tidal wave of change that seems to be largely unnoticed. Or have we all become so jaded that we do not see that the manner in which we share, receive and even create content has undergone a huge transformation?!

Saturday, 17 February 2007

With amazing speed it is upon us. Most marketing, advertising and, for the most part, everyone is at a loss on how to move forward. The advent of video replacing text on the web and the web going mobile is changing the landscape of human behaviour and interactions immensely. Isn't this so much fun!

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About us

Douglas White founded PRDA in 2004 and has been a pioneer in Asia for social media since. Based in Hong Kong, PRDA is uniquely positioned to launch and manage social media strategies across Asia. Our expertise lies in understanding online consumer behaviour, complex social media terrain and role of language and culture. www.PRDA.Asia