Freedom, Quebec’s largest urban retailer, enlisted BrandProphets’ help in increasing the chain’s in-house mens business. The company, working closely with the retailer’s buyers and merchandisers, created a focused collection of timeless tops and bottoms embodying a feeling of comfortable luxury. wasHHaus created an instant connection to the stores’ other merchandise while clearly distinguishing itself in the eyes of the store’s more sophisticated customers – a valuable sub-group they were intent on expanding.