Rebranding Initiative – OrthoNebraska

Nebraska Orthopaedic Hospital and OrthoWest announced Friday that they will come together under the common name OrthoNebraska.

The move is not a merger of the two organizations, which have overlapping ownership, but a rebranding initiative, officials said. The renaming was effective Friday; new signs will go up Monday.

“We believe the use of a common brand will clear up confusion regarding the relationship between the hospital and clinic, as well as enable us to provide an even more seamless experience to care for the entire continuum of our patient population,” Levi Scheppers, the hospital’s chief executive officer, said in a statement.