Apple ‘destroys design’, neglects its own software

For years, Apple followed user-centered design principles. Then something went wrong.

Deep, thoughtful article by Don Norman and Bruce Tognazzini on Fast.co that explores design guidelines at Apple and specially on iOS. “Apple is destroying design“. Those are harsh words from Norman, one of the most revered professionals in design.

This is not a discussion over missing features that would be nice to have — it’s about glaring omissions in perfecting the features that are currently in place (designing a usable product from top to bottom, hard bits to soft bits). The shortcomings may never be addressed simply because it doesn’t seem that anybody at Apple has an eye for software detail, anymore.

The problem is clearly there. It’s not unique to Apple, though, but for a company that was so prevalent in good design, this is troublesome.