Microbial food cultures (MFC) are the viable bacteria, yeasts, and mold used in food production. They are used as food ingredients in fermented foods and as a probiotic in the food industry. Fermented foods and alcoholic beverages have grown tremendously in recent years resulting in a profitable market for food culture. Probiotics and functional foods are the new trends in the market capturing North America. Functional dairy products have created a huge competition among microbial culture companies. The North America microbial food culture market is expected to grow at a CAGR of XX% during the forecast period of 2017–2022. The market, estimated at USD XX billion as of 2017, is projected to reach USD XX billion by 2022.

Market Dynamics

The increased alcoholic beverage consumption, especially in the production of beer, is the primary driving factor for the North American microbial food culture market. In the alcoholic beverage category, the craft beer demand has been recently on the rise in the United States, thereby, positively affecting the MFC market growth. MFC has a wide application market, from dairy to bakery, which has increased its consumption demand. Lactic acid bacteria and yeasts have used since long in the dairy and bakery applications, capturing a huge market. Moreover, the probiotic market, which has grown at a fast rate in recent years, has triggered the market growth. Consumers are looking for live food cultures that have positive health benefits. Despite the growing market, there is a need for innovative, different strains of cultures with high potential value in food processing. Biotechnological innovations are playing a great role in the advancement of microbial cultures. However, the stringent regulatory framework that places emphasis on its documented use is always a restraint for the market. MFC requires strict growth environment, which is sometimes hard to maintain in the processing plants and this hinders the market growth.

Market Segmentation

The market has been segmented into the type of culture, strain type, application and geography. The MFC market, by type, includes bacteria, yeast, and mould. Bacteria culture such as lactic acid bacteria holds the largest share in the market due to its significant use in the dairy industry. However, yeast consumption in beer and other applications is growing in the market. Mold is a fast-growing market supported by the huge cheese consumption. The various microbial culture strains available in the market are single-strain culture, multi-strain culture, and multi-strain mixed culture. By application type, the market is segmented into beverages, dairy, bakery, cereals and others. The beverages market is sub-segmented into alcoholic and non-alcoholic beverages. Beverages hold the largest share in the market due to the massive consumption of dairy and alcoholic beverages. Yeast has a dominant presence in the baked food industry with its vast consumption in the sour dough and bread manufacturing.

Regional Analysis

By geography, the North American market has been segmented into the United States, Canada, Mexico and other countries. North America is the second largest market covering a huge demand for beer and kefir products. The United States holds a major share in the MFC market, followed by Canada and Mexico.

The focus on reducing production cost through innovative cultures will be the future spotlight for the market. MFC are difficult to preserve for longer periods until food consumption, due to the adverse processing environment, which can be an attracting point for research.

Key Deliverables in the Study

Market analysis for the North American microbial food culture market, with region-specific assessments and competition analysis.

Market definition along with the identification of key drivers and restraints.

Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence the North American market.

Extensively researched competitive landscape section with profiles of major companies along with their market share.

Identification and analysis of the macro and micro factors that affect the North American microbial food culture market.

A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.

A wide-ranging knowledge and insight about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.

Insights on the major countries/regions where this industry is growing and identify the regions that are still untapped.

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