Category Archives: Copywriting tips

Advertising and traditional media still work in the digital age, but your opportunity to engage is shorter. Your target audience is spread across multiple media and your brand must be where they are. Use them all in your marketing or miss important people. Engage quickly, be brief, be subtle, be elegant – allow those that […]

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Has your business ever won an award? If the answer is no, then you are missing out on a fantastic promotional opportunity. It’s an opportunity that is low cost, highly visible to your target market, presents the business as a leader in its field and attracts media attention. And you don’t have to have had a […]