The new Pitti Bimbo concept lab

KidzFIZZ is the brand new children’s fashion project that brings together the most creative collections by brands that experiment with shapes, materials and presentation styles: a proposal that is dedicated to a more evolved international public. KidzFIZZ bears testimony to New View in order to adapt to the new kids’ lifestyle global scenarios, aiming for a strong level of characterization marked by research: because it is research, creative exploration, the contamination between fashion and design and the significant presence of accessories that make the difference in the world of kids’ fashion today. Staged at the Medici Pavilion, with a striking layout by Storage Associati, KidzFIZZ will be the Pitti Bimbo laboratory of ideas and innovations.