Email Signups

… Email marketing is as powerful today as it has ever been, and the value of a highly-subscribed list with strong opening rates and click-throughs should not be underestimated. Growing such a list, however, is problematic – it’s easy to sacrifice quantity for quality (accidentally or otherwise). But what are the biggest challenges facing…

… You’ve probably seen it a million times. “Sign up to our newsletter and get our free (ebook/whitepaper) about (the thing you’re researching).” You see it a lot because it works. Giving something away to get someone to sign up to your newsletter heightens the value exchange. It says “you give me something of value that I want, and I’ll give you…