I hope you all had a great weekend. Today I’ve got an eagerly anticipated new collection from butter LONDON called Jelly. This is for spring 2010.

The three colors in this collection are all sheer, juicy, shimmery jelly polishes. The idea behind these was to wear either one coat for just a wash of color, or multiple coats for more impact. You can also mix and match them.

I admit, the idea of sheer polishes doesn’t excite me that much. I am a fan of the seriously opaque, so while these are not my taste per se, I can totally appreciate them for what they are meant to be.

The application was really great. As expected they are very sheer after just one coat, but build up nicely after three. I didn’t try layering them yet, but can imagine a whole world of possibilities! Peep them out!

Chuffed

Chuffed is a sheer tangerine jelly with shimmer. Chuffed means to be very happy with yourself or pleased about something in Jolly Old England. This was the sheerest one of the three and you can see here even after three coats, you have very definite VNL (visible nail line). It reminds me of a popsicle!

Twee

Twee is a magenta pink jelly with shimmer. Twee means cute, quaint or dainty in British slang. This seemed to be the most opaque of the bunch. This was three coats here.

Stroppy

Stroppy is a grape purple jelly with shimmer. Stroppy means touchy or belligerent in British slang. This one was my favorite one of the collection. Even though after three coats you can still see my VNL, I still really like it! I think I actually would wear this one on it’s own. And I think over something dark, it would look amazing!

These are available right now for pre-order on butter LONDON’s site here, and they retail for $14.00 each.

Ok guys I know some of you were REALLY interested in these, what do you think now that you have seen them on someone?

I have to admit Twee caught my eye!! However, I am not that familiar with the brand and am leery on spending $14.00 plus shipping on the unknown. Something to ponder…
.-= Kaide´s last blog ..Milani Delivered =-.

They are a lot more sheer that I expected. I really like Stroppy and would love to see it layered over something dark. I think if you are a fan of the french manicure, these would be a really cool alternative. Thanks for sharing!
.-= Cindy´s last blog ..And the winner is… =-.

Thanks for swatching these……and after seeing them on someone, I am not a fan of these at all. It’s just my opinion. Im with you VV, big fan of opaque coverage (three coats!)…..my nail salon hates me!!!

I love jelly polishes and I was REALLY looking forward to these. They don’t have that jell-o/ squishy look that I associate with a jelly polish. They are just plain sheer polish. I am very disappointed. A great jelly is NARS Zulu, or Lippmann Call me irresponsible, these are pale in comparison (literally and figuratively).

I was really wanting to like this collection, but I forgot how much I hate sheer nail polish. I just do not think VNL is good at all. I feel like the purpose for polish is to cover your nail with cool and pretty colors. I just think this collection is a complete miss on me. I guess some people will like it but definitely not me.
.-= S_and_J´s last blog ..Lippmann Tenth Anniversary Collection Review/Rave =-.

I’m really liking the color on these, I’d love to see some experiments with them! Like layered over white and black, layered with each other, or layered over similar colors. They look like so much fun!
.-= Andrea´s last blog ..China Glaze Heli-yum =-.

hmmm…I was one those peeps who was really excited for these. Now I’m not sure how I feel….I don’t love them as much as I thought I would. I would also like to see how they look layered, since that is one of the intended uses.

It actually makes me sad when a new collection comes out that I just really don’t like (although I suppose relief might be a more appropriate emotion). I’ve had polishes like these before, and I appreciate the IDEA of them, but as soon as I put them on my nails it’s just “Ugh, get it off”. Even with normal sheers, I prefer the Essie-esque milky variety to this jelly-ish stuff.

I am really not into sheers. I bought a bunch of Chanel some years ago, but they didn’t get me at all. I think I’ll pass on these ones. 🙂
.-= laquermanic´s last blog ..China Glaze Up & Away collection – part I =-.

Too sheer fur me. Oh well, i dont need to be spending $14 a bottle anyways. I was excited about these, thinking they were opaque jellies – which i love – but im glad i wont be lemming any of these super-sheers. Great swatches tho – thanks kelly!!

The bottles look great. The polishes? Not so. Something that maybe pre-teens might wear? Frankly they are all rather twee. I am definitely not chuffed to see them and it puts me in a right strop to think Butter is asking loadsa money for some duff merchandise.

Sadly, I’m underwhelmed by this collection. For $14 ea. I was hoping for a very jelly formula instead of just a shimmery sheer polish after 3 coats. I get more of a jelly look on my nails when I use BB Couture’s sheer glitter polishes, like Catalina Cutie (3 coats) which I have on right now and love it!

Oh my God, I LOVE these jellies! They are so versatile, it’s genius. I’m in outside sales, and find French boring, yet can’t be too bold in medical offices. Last Friday I needed just that little something to complete my ensemble, and voilà! One coat of Twee did the trick. Later that evening, getting ready to meet the girls out-two more coats of that magic and I felt my inner glamour-puss ready to MEOW! I’m getting a spray tan tomorrow, and think that Chuffed and a sheer tangerine lip gloss will be the perfect compliment. Best $ I’ve spent to kick off Spring fashion, can’t wait to see what Butter has in store next!

I have to admit, I’m really intimidated by some of the non-sheer lovers here, but it’s important for me to take a stab at converting you!
Sheer is certainly not for everyone. However, the Jelly Collection offers a wonderful way to switch up your favorite shades. If you hate sheer- no worries, use it to breathe new life into your favorite opaque.

Thanks so much for writing in! I agree that there are many options of mixing and matching if straight sheer isn’t your thing. I think I’ll do a post showing some of these suggestions you made so people can see the options.

I Love Love Love these. The colors are beautiful and summery and I can’t wait to see how they look this spring/summer when I’ve got a little bit of color in my skin. I like the sheerness and pretty shimmer that will look beautiful with when the sun hits it. In the meantime I plan on trying it over other darker/opaque colors. Seriously, for 14 bucks this will give me so many to new colors to play with. I love all the Butter London colors I’ve bought so far (alot!) and love that they don’t destroy my nails like most brands. I’m ordering mine right now!

Stroppy looks AMAZING. it’s sheerness is actually flattering, maybe because it’s sort of cool toned? I dunno, but it makes a statement on you, almost like inherent nail art or something. Either way, great photos, these are great.
.-= Karrie´s last blog ..China Glaze Shooting Stars – Photos and Review =-.

I too have been excited for the arrival of these new Jellies and they did not disappoint. I love them! I just got back from Mexico and I bought all three. They look amazing on my tanned skin. I’ve also received several compliments from gals at the office asking where I got them. I tell ya, when summer comes we won’t be able to find them in the shops, they will be sold out! I like the new innovation from Butter. Keep it coming Butter. I can’t wait to see what’s next.
I’d just like to share that Butter has become the only nail brand I will ware. I always bring my color to the salon. I’d much rather pay a menial $14 and get the product I want rather than some other chemical ridden product that chips off on day 1.

This is funny, Molly McB, Sarah H and AngiN all sound strangely similar. Read through them and notice the similarities (there’s a lot). Even the names, first name first letter of last name. Sounds like someone *coughsbuttercoughs* really loves some butter LONDON. But I’m not pointing fingers.
.-= Arrianne´s last blog ..No Room For The Blues mattified =-.