Online dating site market share. Make informed decisions..

Online dating is going mainstream. The study is based on a survey of 2, U. And the rapid growth in online dating is as much about money as it is love.

Young adults are leading the surge in online dating, with usage among to year-olds almost tripling since Pew's online dating study.

Call it the Tinder factor: Aaron Smith, author of the report, told NPR that mobile apps' appeal lies in their simplicity and " game-ified way of engaging with other people. Online dating is a big market. Here in the U. Match, whose portfolio includes OkCupid, Tinder and Match. Investors are interested in the market's potential: Still, despite the increasing popularity of online dating, concerns remain over the industry's ability to generate a profit.

The biggest issue is that, when the apps work and people find partners, they stop using the service. As a result, dating apps must be adept at acquiring new customers. Unfortunately, as the Wall Street Journal points out , most dating apps don't experience the same meteoric rise that Grindr and Tinder have, and users generally don't recommend the latest apps to their friends. Following the earnings report, Barclays downgraded the stock, and both JPMorgan and Merrill Lynch lowered their price targets.

Keeping these challenges in mind as well as the industry's growth , let's take a look at what analysts expect to see from online dating companies when they next report earnings.

Analysts provide estimates for various aspects of a company's operations, including its net income, earnings per share and revenue. The consensus estimate, which is the average of the provided figures, is then used as a benchmark come earnings season.

If a company surpasses estimates, that's a positive earnings surprise and can boost a stock. On the other hand, missing estimates is a negative earnings surprise and can tank a stock. Below is a list of online dating stocks and analyst estimates for their next quarterly earnings and revenue.

Click on the interactive chart to view data over time. Operates an online dating platform in the People's Republic of China. Average earnings estimate for Q4 Average revenue estimate for Q4 Provides online personals services in the United States and internationally. Spark's portfolio includes ChristianMingle. Market cap at 2. Average earnings estimate for Q1 Average revenue estimate for Q1 Price and market capitalization data sourced from Zacks Investment Research.

Analyst estimate data sourced from Yahoo!

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Ways to market a dating site

Online dating is going mainstream. The study is based on a survey of 2, U. And the rapid growth in online dating is as much about money as it is love. Young adults are leading the surge in online dating, with usage among to year-olds almost tripling since Pew's online dating study. Call it the Tinder factor: Aaron Smith, author of the report, told NPR that mobile apps' appeal lies in their simplicity and " game-ified way of engaging with other people. Online dating is a big market.

Here in the U. Match, whose portfolio includes OkCupid, Tinder and Match. Investors are interested in the market's potential: Still, despite the increasing popularity of online dating, concerns remain over the industry's ability to generate a profit. The biggest issue is that, when the apps work and people find partners, they stop using the service. As a result, dating apps must be adept at acquiring new customers.

Unfortunately, as the Wall Street Journal points out , most dating apps don't experience the same meteoric rise that Grindr and Tinder have, and users generally don't recommend the latest apps to their friends. Following the earnings report, Barclays downgraded the stock, and both JPMorgan and Merrill Lynch lowered their price targets.

Keeping these challenges in mind as well as the industry's growth , let's take a look at what analysts expect to see from online dating companies when they next report earnings. Analysts provide estimates for various aspects of a company's operations, including its net income, earnings per share and revenue. The consensus estimate, which is the average of the provided figures, is then used as a benchmark come earnings season.

If a company surpasses estimates, that's a positive earnings surprise and can boost a stock. On the other hand, missing estimates is a negative earnings surprise and can tank a stock. Below is a list of online dating stocks and analyst estimates for their next quarterly earnings and revenue. Click on the interactive chart to view data over time.

Operates an online dating platform in the People's Republic of China. Average earnings estimate for Q4 Average revenue estimate for Q4 Provides online personals services in the United States and internationally. Spark's portfolio includes ChristianMingle. Market cap at 2. Average earnings estimate for Q1 Average revenue estimate for Q1 Price and market capitalization data sourced from Zacks Investment Research.

Analyst estimate data sourced from Yahoo!

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