Love Aaj Kal is on a record-smashing spree. The Cinemax chain of multiplexes recorded a record turnout for this Saif Ali Khan-Deepika Padukone starrer on Friday. Cinemax, one of the leading multiplex chains of India (74 screens in 24 multiplexes), saw approx. 49,700 footfalls in their properties on Friday.

Love Aaj Kal has clearly overtaken the other big openers at this chain:- New York (34,500 footfalls on Friday), Kambakkht Ishq (39,800 footfalls) and Ghajini (39,500 footfalls). "The response is amazing. Even the 7 a.m. and 8 a.m. shows in Gujarat are running to packed houses," Devang Sampat of Cinemax informs me.