You're either drinking or you're not. The new identity for Working Not Working's event series "Drinking Not Drinking" works as an ambigram of sorts. The idea is simple: an upturned glass means you're drinking. An overturned glass means you're not. Taking a cue from WNW's larger brand (and propensity for crossing things out), all materials follow the same principle and can be rotated to your heart's content.

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