COURSE CASE MAPS are case products (Case Studies, Caselets, Case Flyers, Case Briefs, Case Spots, Must-Read Articles and Books, Movies) being mapped for a course. Mapped for the best and most-often-cited textbooks, these course case maps enable a holistic learning by unraveling the business dilemmas embedded in the concepts.

Marketing Research Course Case Map

This Course Case Map offers a rich collection (List) of ET Cases' case studies that are mapped for a popular text book "Marketing Research - An Applied Orientation" by Naresh K. Malhotra | Satyabhushan Dash, 6th Edition, Pearson Education

ET CASES develops customized case studies for corporate organizations / government and non-government institutions. Once the query is generated, one of ET CASES’ Case Research Managers will undertake primary/secondary research and develop the case study. Please send an e-mail to info@etcases.com to place a query or get in touch with us.

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