Month: September 2012

With over 1 billion smartphones in the world can you afford to not have a mobile presence for your business? Statistics reveal that by 2013 mobile internet use will take over from desktop which is the preferred method of browsing today. According to Google’s own analysis Over 60% of search is now carried out on…

With the new iPhone 5 weeks away, Samsung have already began the marketing war with their competitors with a new commercial that parodies obsessive Apple iPhone users, in exactly the same fashion as last year’s commercial. The video shows Apple fans queuing several hours outside stores before the new phone is available for sale, portraying…

Twitter’s decision to sever its ties with LinkedIn in June has resulted in a whopping 1000% rise in referral traffic for Twitter’s rivals, Facebook. Twitter made the decision to end its partnership with LinkedIn meant that updates from Twitter could not be synced to the business networking site. Consequently, the gap left was filled by…

The twins documented in the film about Facebook’s origin, The Social Network, have thrown their support behind a new social network aimed at professional investors. Tyler and Cameroon Winklevoss (aka the Winklevii), have invested $1 million into SumZero, which was created by their former partner Divya Narendra in 2008. SumZero describes itself as “the largest…

A high-end mustard brand is garnering attention for its discerning approach to gaining fans on Facebook. Grey Poupon have installed an app that decides if you are suitable to become a fan of its page by examining your interests, friends and writing style. Those who try to like the page without undergoing the entrance test…

Speaking at the TechCrunch Disrupt Conference in San Francisco on Tuesday, Facebook CEO Mark Zuckerberg announced that Instagram has reached 100 million users, growing 20 million users since July. Zuckerberg has stated that he aims to help Instagram grow to several hundred million users. Facebook bought Instagram for $1 billion dollars in April, but have…

A consumer survey conducted by Vibes.com highlights how much of a relationship people have with their phones, and in particular, smartphones. 74% of smartphone owners have their phone within arm’s reach when working, perhaps underlying the importance and prominence of smartphones in business today. An interesting find is that 38% of smartphone users will have…

Over the last two summers, Budweiser have released a promotion in Ireland whereby the hotter it is, the cheaper a pint of Budweiser will be thanks to a downloadable app for smartphones. However, there hasn’t been much of a discount for Irish drinkers, as Irish summers have become somewhat famed for constant rain and a…

Here is something to cheer you up on a Monday morning – the new commercial from ESPN’s SportCenter, featuring John Clayton as a consummate professional on-screen, and a Slayer-obsessed adult teenager off-screen. “This is SportsCenter” commercials have been famous for their off-the-wall approach, but this may be the best yet, and Clayton’s performance echos Will…

Facebook check-ins have become even more intricate with the advent of FaceDeals – a facial recognition-based technology that can scan a person’s face and based on their page-interactions can offer a suitably-matched deal. Although not affiliated with Facebook officially the app can work by person allowing access to the app on Facebook which will scan…