'Halloween' slashes franchise record with $77.5 million launch

23/10/2018

The 59-year-old actress, who reprised her character Laurie Strode in the classic slasher series, wrote on Sunday what she called a "boast post" after the film opened with an estimated $77.5 million over the weekend.

This tally would have been a record debut for the month of October, if it weren't for Venom opening at $80.2 million two weeks earlier, beating the previous record of $55.7 million set by Gravity in 2013.

It's been 40 years since Laurie Strode survived a vicious attack from crazed killer Michael Myers on Halloween night. Just last week, Halloween producer Jason Blum had to apologize after an interview, in which he said there are few female horror movie directors because "there are not a lot of female directors period, and even less who are inclined to do horror".

"Halloween brings the franchise back to life in a fresh, relevant and fun way that is winning over fans and critics alike". "Halloween" also notched the second-best start for an R-rated horror film following "It's" $123 million launch. It also marks the best Blumhouse outing since Paranormal Activity 3 logged $53.8 million.

October's box office receipts continue to impress as "Venom" and "A Star Is Born" deliver healthy numbers in their third outings.

The highest-grossing Halloween movie until now was, again, the Zombie reboot, which raked in $58.2 million overall - with the 2018 Halloween set to far overshoot that after clocking $77.5 million in three days of domestic release.

Rounding out the top five this weekend are Warner Bros'. music-driven romance A Star Is Born, with about $19.3 million; Sony's superhero movie Venom, with about $18.1 million; Sony's kid-friendly chiller Goosebumps 2: Haunted Halloween, with about $9.7 million; and Universal's Neil Armstrong biopic First Man, with about $8.6 million. That brings the film's domestic total to $10.6 million. The coming-of-age drama grossed $249,500 during the weekend for a $62,375 per-screen average, with the studio planning to expand next weekend after the strong opening.

The new Halloween movie crushed the competition at the US/Canada box office this weekend. Damien Chazelle's space epic, which holds a $60 million price tag, dropped roughly 46 percent in its second frame.

The surprising returns for "Halloween" mark another win for Hollywood, which is up 10.6% from the same point a year ago, according to comScore.

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