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Twitter making an announcement at upcoming event

Twitter released an invitation for a developer press event they’re having on April 2. They say it’s ‘mobile-focused’ and will happen at their headquarters between 6:30 PM and 9:30 PM Pacific. Twitter says it will use the occasion to share “some exciting new features for the Twitter Platform” it has been working on.

And, no, the press is not invited. And as a member of the media, that’s a bummer – but not totally unexpected.

Here is their official announcement:

Please join us for a special, mobile-oriented platform event at Twitter headquarters on Tuesday, April 2nd, from 6:30pm to 9pm. We’ve been working on some exciting new features for the Twitter platform, and we’d like to share those with you.

To attend, please register so we can be sure to get enough food and beverages for our guests. Thanks in advance, and we look forward to seeing you here.

In a blog post announcing the news, Twitter says that the event will address how developers can “best integrated Twitter into [their] mobile experience,” and notes that space is limited. The entry form asks potential attendees to submit their name, the name of their company, their email and Twitter user name, and the invite is open to developers, product managers, designers and more, but not to press.

Twitter has been making changes to its API and how it works with third-party developers, including the retirement of API v1, which it began blackout testing for earlier this month. Other recent changes include the debut of its advertising API, which allows brands to run ad campaigns through its partners instead of setting them up directly through the company itself.

The version 1.1 API Twitter officially launched back in September 2012 instituted token limits on third-party apps, and seemed in general designed to discourage apps from trying to replicated the “core” Twitter experience, or what it provides through its own web and native clients.

A number of Twitter developers have expressed trepidation at what might be on tap from the company in terms of platform announcements (see Tweetbot developer Paul Haddad’s thoughts below), but Twitter is definitely trying to spin this positive in its own characterization of the event.