Executive Conferences! Take a Survey!

March 09, 2010

Executive Conferences! Take a Survey!

As you may know if you follow this blog, Weber Shandwick took a deep look at where executives of the world’s most admired companies spoke in 2009 compared to earlier years. The analysis (Five Star Conferences) showed that executives are ramping up their speaking engagements in an effort to get their messages out and narrate their company stories. At Weber Shandwick, we have a group dedicated to executive engagements that ultimately help boost and solidify company reputations. They are called our Global Strategic Media Group and they do fine work, including the analysis just mentioned! Since my days at Fortune, I have always been fascinated by executive conferences so it is a continuing interest of mine. Executive speaking is definitely one tool in the reputation tool box just like awards and scorecards, among other things.
We thought it would be equally interesting to see what executive communications professionals think about the executive conference scene and teamed with Vital Speeches and David Murray to query this segment. If you are an executive communications professional or executive speechwriter that positions CEOs and other C-level executives at top tier executive conferences, please take several minutes to answer this survey. We would greatly appreciate and will share the results once they are in!

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Leslie Gaines-Ross

lesliegainesross@gmail.com

As Weber Shandwick’s Chief Reputation Strategist, I focus on the ever changing world of reputation. For the past 25 years, I have relentlessly observed, researched and commented on the rise and fall of reputations.