Becoming a virtual real estate mogul or a “cyber celebrity” isn’t an occupation that many people dream of but for British native Jon “NEVERDIE” Jacobs, it has become a reality. Jacobs created an avatar character named “NEVERDIE” that has become one of the most notable, if not the most notable name in the virtual world of the “Entropia Universe.” In 2008, Jacobs entered the Guinness Book of World Records for owning the most valuable virtual item, and later went on to sell the virtual asteroid space resort for over half a million dollars, yes, that was in real U.S. currency. Jacobs also founded NEVERDIE Studios and got to work with Michael Jackson and the people from the film King Kong to create other virtual worlds for people to enjoy. As if his past achievements weren’t enough, Jacobs is now in the running to become the very first president of the virtual world. We asked the virtual entrepreneur about his presidential campaign, NEVERDIE Studios and Virtual Reality.