The ShareSpace hosts and a range of special guests will be announced in the coming weeks ahead of the launch in October.

The ShareSpace invites a group of talented music-making creatives into a place that is set to become one of the most influential platforms in the music industry. Eight individuals (The Talent) will become part of a creative community for 30 days. During this time, they will collaborate and create engaging music-based content to share globally across multiple channels. ZigZagTV is currently casting for The Talent.

The Talent will be guided by a group of industry experts and established local and international artists who will provide invaluable insights into today’s music industry, educating them on integral topics such as songwriting, recording, social media practices, live performance, marketing and PR. The Talent will be presented with various challenges, collaborative opportunities and developmental activities designed to arm them with skills for their future careers.

Developed in Sydney by Sony Music Entertainment Australia in collaboration with ZigZagTV and executive producer Julie Ward (Australian Ninja Warrior, The Voice, ARIA Awards, Australian Idol, So You Think You Can Dance and Australia’s Got Talent) and supported by YouTube and Pepsi Max, The ShareSpace is the next generation of music talent shows.

Denis Handlin, chairman & CEO Australia & New Zealand and president, Asia, Sony Music Entertainment, said: “The ShareSpace is an exciting new initiative for local artist talent discovery and development. It will drive creative brilliance and is bound to attract significant attention particularly with the youth of Australia.”

Julie Ward, founder of ZigZagTV, added: “Having been at the forefront of TV talent formats for many years, I am genuinely excited to be part of the digital evolution with such incredible partners. Together, we are creating a format that puts music collaboration at the fore, supporting a group of artists to grow their talent and fan base.”

“YouTube is the best place for emerging musicians to be discovered, and The ShareSpace will encourage these artists to go for their dreams alongside the best in the business,” said Tony Elison, head of YouTube Music Partnerships, Asia Pacific.

Robbert Rietbroek, CEO of PepsiCo Australia and New Zealand, said: “We’ve had an established history with the music industry and artist community globally. We are thrilled for Pepsi Max to be involved with The ShareSpace series and are excited to help discover, support and establish the next generation of Australian artists.”

Each day, The Talent’s experiences will be shared on YouTube and TheShareSpace.com in the form of daily episodes.

Over the 30 days, The ShareSpace will have its own dynamic chart, which tracks the engagement and response across all platforms and ultimately delivers a winner who will receive significant career development support, including a global writing and collaboration experience and a Sony Music Entertainment recording contract.