Well, this will come as no surprise to OSNews readers, but as outlined in a recent BBC documentary, UK neuroscientists have studied brain scans of hard-core Apple fans and have found that their mental reactions to Apple imagery are quite similar to scans of religious devotees' brains when shown images of their iconography. The DigitalTrends article summarizing the finding singles out Apple users, but I think we all know that, RDF aside, this is not an Apple-only phenomenon.

I think it's more that marketing. It's a certain vision they put in to practice where they both control the hard- and software. Add attention to detail and of course marketing and you have something.

At home I have a lot of retro stuff, a lot from the 70's and 80's. A lot of stuff breathes personality and is part of the producer's history. During the 90's this was lost, IMHO, when the PC clones took over. All computers turned in to ugly PCs with DOS and Windows.

Sure my Amiga is crap compared to a 2011 PC, but it is more fun.

And now when Dell or HP comes with a new product you know it's just specs in a box. That's what they sell specs for a price. Most non-tech users hardly know the brand of the PC they use (well, most don't even), let alone the type.

Yesterday someone at work even offered me an old computer. Hoping it was not a PC I said I might be interested. What was it? Well, a PC. A Dell or an HP. They have had it for years, don't even know what brand. I told her to bring it along but I wouldn't pay for it. I'll use it as a test machine or give it away if someone is interested.