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A testable product concept is a clearly illustrated and articulated idea that follows a specific format. The concept illustration provides minimal details to express the product idea such that a customer can understand, believe in, and evaluate the concept. The concept description is persuasion-neutral, but describes the solution, benefit, and reasons why the concept is believable.

Team members at Trig refute Monocle Travel Guide’s claim that “the Japanese are sensitive to small-scale beauty but insensitive to large-scale ugliness” in this thought-provoking photoblog about current trends in both gallery art and large public works design.

How would you go about calculating the fastest speed at which a Tyrannosaurus Rex could fall? As an aside, the speed of sound is 340 m/s, so a skydiving Tyrannosaurus would be the first animal to generate a sonic boom.

Cool hunting is the practice of researching the youth culture in the street or underground scenes in order to predict future or upcoming trends, in the context of design. The term cool hunting has an inherent sociocultural element to it, since it is the current society’s ideals that dictate what is cool and uncool, the zeitgeist, or the “spirit of the times”.

Definition of digital innovation: the application of digital tools to the many varieties of innovation methodologies to improve performance of innovation teams. Digital innovation is NOT business model innovation.

Maybe the concept came to you in a flash, the proverbial lightning bolt. Or maybe it was the result of your 47th attempt at some intricate new theory. It doesn’t matter how you got it. What does matter is that you believe you have come up with the Next Big Thing™. What do you do next?

Design Thinking has generated a lot of momentum through mentions in the Harvard Business Review and Forbes. A majority of corporations operate analytically and can be disrupted by trends that sometimes renders businesses obsolete, you must create a culture that fosters creativity, methods that promote innovation, and the tools that designers utilize can be perfect in the effort to avoid these pitfalls.

Trig® is a full-service industrial design and innovation firm with services including insights + ideation, product design, and brand asset management. Trig® serves start-ups, mid-sized, and Fortune 500 companies across the United States. Based in Chapel Hill, the Trig® team can be found in Charlotte, Raleigh, and Richmond, Virginia.