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Coupons.com IPO Seeks $1 Billion Valuation

The initial public offering for Coupons.com is getting closer and closer to fruition. The online coupons site has set the terms at 11.5 million shares to be sold between $12.00 and $14.00. The company will list its common stock on the New York Stock Exchange under the ticker COUP.

If you use the common shares outstanding as 72,669,807 shares after the offering, Coupons.com is being targeted to have a market cap of nearly $950 million. If you tally up the preliminary shares and add in all of the stock options, warrants, and acquisition and overallotment shares, then the number of shares would move to a market cap closer to or above $1 billion at the mid-point of the IPO range.

The coupons site covers more than 2,000 brands from more than 700 consumer packaged goods companies, as well as many grocery chains, drug stores and mass merchandise retailers. It also claims to have a network of approximately 30,000 third-party websites (or publishers) which display its coupon and advertising offerings.

In 2013, the company generated revenue from over 1.3 billion transactions where consumers selected a digital coupon or redeemed a coupon code. This represented 43% growth over 2012.

Revenue grew from $112.1 million in 2012 to $167.9 million in 2013, for sales growth of almost 50%. The company's operating loss of -$59.38 million in 2012 shrank down to an operating loss of -$10.31 million in 2013. If we round the numbers out, this translates to a valuation o close to 6-times trailing revenues.

Underwriters are being listed as Goldman Sachs, Allen & Company, Bank of America Merrill Lynch and RBC Capital Markets. This company was not listed in our own top ten IPOs to watch in 2014, but it could have easily made the cut if the calendar was not so full for IPOs.