I’m excited about Google+. Not because it’s a better social experience and toolset or because it reminds me of the early days of twitter (in a good way). The reason is simple. Google played the SEO card. If you have a business website and you care about search traffic your can’t afford to ignore Google+.

But it’s not so easy to understand what parts of Google+ impact your SEO. Never mind how to optimize them.

This guide by Neil Patel from KISSmetrics is the best I’ve read to date on how to optimize Google+ for SEO. Read it, follow the instructions and improve your rankings.