India and New York, NY , November 1, 2011 - NEO Broadcast America, Inc. (a group company of Nimbus Communications Ltd.) today announced that it has entered into an agreement with Time Warner Cable ), the second-largest cable operator in U.S., to launch the 24-hour sports channel, NEO Cricket in New York City

Time Warner Cable customers in New York City can find NEO Cricket on Channel 571. The channel will feature live coverage of all international and domestic cricket matches played in India, as well as, other premium events like the IPL, Asia Cup and a number of award-winning original productions.

Time Warner Cable customers can order NEO Cricket for $9.95 per month or receive it through the company’s Hindi programming packages: Hindi Passport, which is priced at $29.99 per month and Hindi Pass Plus, which sells for $39.99 per month.

"NEO Cricket is the world’s first channel dedicated solely to high quality cricket programming. We have the exclusive rights for all international and domestic cricket games played in India, and we are excited to share these matches with cricket fans in the U.S.” said S. Venkatasubramanian, President, NEO Broadcast America, Inc. “Now in over 30 countries, we continue to bring NEO Cricket to fans around the world.”

To learn more about NEO Cricket or Time Warner Cable’s Hindi’s packages, visit http://www.neosports.tv/NeoCricketMain.aspx and http://www.timewarnercable.com/nynj/learn/programming/international/southasian.

NEO Cricket is a cricket centric TV channel and currently broadcasted in more than 30 countries. Amongst its range of cricket centric programming is all Indian International Cricket matches organized by BCCI played in India including ODI’s, T20 and Test matches.