PDN recently spoke with three shooters and photography brands to find out how they identified, pitched and eventually won work from “dream clients”—those who embrace and support their creative visions and pay well for their work. Here, one of those photographers, Christian Kozowyk, shares the story of landing his dream client. Bank advertising can be corporate and stiff, but Bank of America...

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February 7, 2018
As advertisers shift more of their marketing dollars from traditional media to social media, reps and photographers are changing the way they calculate creative fees when producing images for social media ads. They are now considering the reach of an ad—how many people will see it—when determining photographers’ creative fees. They’re also pushing back on the perception that fees for... More »

January 23, 2018
Suzanne Donaldson is the senior director for creative production of Nike’s Global Brand Imaging department. She moved to Nike a year ago to create its first global art buying department, and has built a production team to commission imagery for Nike’s various sport categories. When PDN last interviewed Donaldson, she was executive photo director of Glamour. She has also worked... More »

January 17, 2018
Architecture and design firms who hire photographers are seeking images that tell a story, and they need assets for a wide range of uses. “We use our project photography in a broad range of applications, from internal marketing collateral such as qualification packages and RFPs, to awards submissions, press, our website, and on our various social media channels,” explains Lucas... More »