Marketing

Lagardère Sports and Splyce are teaming up. The global sports marketing agency is expanding its eSports portfolio by signing another team from the LCS Champions Series. This collaboration will see Lagardère Sports manage sales activities for the eSports organisation and ...

Today, Electronic Arts Inc. (NASDAQ: EA) and the National Football League (NFL) announced the launch of the Madden NFL Club Championship, a landmark competitive gaming and esports event within the Madden NFL Championship Series (MCS) involving all 32 NFL Clubs.

The Overwatch League today announced its latest team sales, with esports organization founder Jack Etienne of Cloud9 purchasing the team for London, and sports industry leaders Stan and Josh Kroenke purchasing a team for Los Angeles. The Overwatch League is ...

Nielsen today announced the launch of Nielsen eSports, a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation. Nielsen eSports will provide sponsorship valuation, fan insights, custom industry research ...

NetEase was selected as the first China-based team owner of the Overwatch League™, as officially announced on July 12. Being one of the first seven successful entrepreneurs and leaders from traditional sports and eSportss to lead professional teams in the ...

Activision Blizzard, Inc. today announced the sale of the first Overwatch League teams for major global cities to seven entrepreneurs and leaders from traditional sports and eSports. The Overwatch League is the first major global professional eSports league with city-based ...

Logitech G International today announced that it has agreed to acquire ASTRO Gaming, a leading console gaming brand with a history of producing award-winning headsets for professional gamers and enthusiasts. Logitech and ASTRO, together, is the number one maker of ...

ESL, the world’s largest eSports company, today announced that it will live stream exclusive eSports events and original content on Facebook. ESL will stream content from Rank S competitions, an elite ladder for the Counter-Strike:Global Offensive (CS:GO) community, as well ...

Newzoo recently published an interesting blog post which focuses on the following questions while only taking U.S., Canada, Germany, U.K., France, Italy, Spain, Netherlands, Belgium and Sweden into consideration: How do some of the biggest eSports franchises compare in terms ...

ESL, the world’s largest eSports company and part of the international digital entertainment group MTG, today announced its first major inflight entertainment deal. From March 2017 to June 2018, Emirates flights will have on-demand ESL eSports content available to all ...