The Medinge Group looks at the next stage of branding, with 25th meeting in Paris

2014.1.19 by JY&A Admin

Stockholm, January 19 (JY&A Media) The twenty-fifth meeting of the Medinge Group will occur in Paris on January 30 and 31, 2014. The two-day session, to be held at the campus of the EDHEC Business School near métro Bourse, will bring together international members of the Stockholm-based think-tank on branding, which was founded in 2000. The group now meets twice a year for dialogue and to discuss the brand discipline. Attendance is by invitation only.
‘We use our meetings to exchange ideas, debate practice and look ahead together,’ said Medinge’s CEO Stanley Moss. ‘This year we will ponder the implications of privacy, purpose and how organizations define themselves in a world increasingly based on digital media and the internet for brand perception.’
Some of the discussions from Medinge wind up in the think-tank’s Journal, which is published annually on its website.
The Medinge Group awarded Brands with a Conscience from 2003 to 2011, and a book documenting the initiative is now being readied for publication in 2015. The group continues to delve deeply into the theoretical underpinnings of branding, the search for contentment in the workplace and market-place, issues of humanism and innovative practices and new paradigms for brands in emerging markets.

About the Medinge Group
Founded in 2002, the Medinge Group first published a brand manifesto of eight statements encapsulating a vision of healthy brands for the future. In 2003, the group authored a collection of essays entitled Beyond Branding, which explored the ways in which brands could add value within alternative business and social models. In 2004, the group established the annual Brands with a Conscience list to recognize organizations who epitomize humanistic behaviour; in 2006, Medinge added a special category of recognition named in honour of its late colleague Colin Morley, which acknowledges excellence by an NGO, in keeping with Colin’s humanistic vision. The Medinge Group maintains an online, automated speakers’ and experts’ bureau accessible through its website, medinge.org. In 2007 Medinge launched an online resource, The Journal of the Medinge Group, a digital anthology of papers and articles written by Medinge members.