Rare's Logo goes Kablooie

After 25 years of creating videogames, UK-based game developer Rare decided it was time to switch up its logo. The company says it simply needed a change going forward.

"Both Rare and the games industry have seen massive changes over the past 25 years, and right now it feels as if both we and the industry are continuing to evolve at an ever-increasing pace," said studio head Mark Betteridge.

"With this landmark anniversary coming up, and knowing that we have a really exciting future ahead, we felt now was the time to have a new image more in keeping with an innovative and creative entertainment company which aspires to be around for at least the next 25 years!"

Rare's new look.

Rare may be best known for its work on Nintendo's platforms. The studio released Donkey Kong Country for the Super Nintendo in 1994, and Perfect Dark, Goldeneye 007, and Banjo-Kazooie for the Nintendo 64 in the late 90s.

The studio was purchased by Microsoft in 2002 for $375 million. Rare has since released notable titles such as Perfect Dark Zero, Kameo: Elements of Power, and Viva Pinata exclusively for the Xbox 360.