BetBull

Challenge

Betbull is a betting app which allows users to follow their friend’s bets and offers odds boosts and other small prizes to customers. Goat work closely with Betbull to drive acquisition using influencers.

Solution

Goat used a multi-platform approach to drive the best CPA across Twitter, Facebook, YouTube and Snapchat. By using a multi-layered approach of targeting large-scale football influencers as well as smaller club-specific accounts, we managed to infiltrate all corners of the Twitter football’s community.