When you pen a book about your selfies, you have to have a little sense of humor about the whole thing. And Kim Kardashian is not afraid to poke a little fun at her image in a new Super Bowl spot for T-Mobile.

"Each month, millions of gigs of unused data are taken back by wireless companies," Kim begins her PSA as she is hilariously identified as "Kim Kardashian West, Famous Person."

"Data you paid for that can be used to see my makeup, my backhand, my outfits, my vacations, and... my outfits," the reality star says in mock seriousness. "Sadly, all lost. Please, help save the data."

While Kim doesnt hesitate to make fun of herself in the commercial, she takes on a more serious approach when addressing her step-father Bruce Jenner's changing appearance on Entertainment Tonight.

While Kim revealed her unwavering support for her step-dad, she was adamant that Bruce's "journey" was not hers to tell -- it is something that he will reveal in his own words.

"We support no Bruce matter what. We support Bruce 100%," Kim said. "On this one I will say that I think that Bruce should tell his story his way."

"I think everyone goes through things in life. But I do think that that story and what Bruce is going through, he'll share whenever the time is right," she continued, adding, "Bruce is very happy. The happiest I've ever seen him."

"He's our dad, so we support him no matter what," she concluded. "I think when the time is right, he'll talk about whatever he wants to talk about. I just feel like that's his journey to talk about."