From historical landmarks and properties to family farms, Land Trust for Tennessee works with individuals and municipalities to preserve the rich history of Tennessee for future generations. Like many nonprofit groups, they have an awareness problem. With this campaign, local ad agency Bohan educates people around the state about the things worth preserving that they drive past every day.

headlines (from top):

Some slices of heaven are created by tractors.

The Ryman and Shiloh should not be the only hallowed grounds in Tennessee.