foodfuturologist

What?

Although taste is often understood as a biological experience, it can also be a social or cultural phenomenon; an aesthetic, a sociological, economic and anthropological concept referring to cultural patterns of choice and preference.

trends

Once confined to the world of fashion and interiors, trends have influenced our choices for ever. Trends define why we like what we like, how we align to our social group and whether we are a leader or a follower. Food is no different. It's aspirational and although you might think you eat what you like ... think again! From brands to cookbooks, TV shows to packaging; the business of food is compelling, ever-changing and trend driven...

about

As a Food Futurologist, I am passionate about what I do because food affects us all, daily.