Jean Spencer

… insights from content marketing leaders representing Marketo, MarketingProfs, Google, Intel, and more. One of the most on-the-mark predictions comes from Tom Webster, vice president of Edison Research, who has some interesting thoughts about the rise of mobile: Consider this—I’m walking around town, listening to online radio over my phone, and I…

Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles. In this article, I’ll outline some of the significant challenges marketers will ...