Meet Kevin Kelley: The Coach Who Never Punts

In Little Rock, Arkansas, the Pulaski Academy Bruins play the game of football differently than you've ever seen before.

They don't punt.

They onside kick every time.

And they always go for two.

Kevin Kelley, the architect of the system, studied years and years worth of data and implemented the system with absolute success. He's won five state titles and has one of the best offenses in the entire country.

Find out how the self-proclaimed "weird mind of football" sees the football field completely different than you and why you might just be another brainwashed sports fan.

Tune in to the first live high school football game on Facebook, brought to you by Bleacher Report, on Friday, October 14, at 8 p.m. ET.