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It’s tough to recruit in the SEC, so Mississippi State head coach Dan Mullen is smart to pull out all the stops in his recruitment letters.

Mullen’s latest stunt was sending a Mother’s Day card to offensive line prospect Chase Johnson as a recruitment letter. In the past, Mullen has written “You’re a baller” to one prospect and drawn a “can of swag” for another in a recruitment letter.

The Mother’s Day-themed note worked on Johnson. Mullen wrote that “Family is priority #1 in my program” in the letter.

“I’ve always liked Mississippi State,” Johnson told the Clarion Ledger. “But I think it affected me. They believe family is No. 1. They are going to accept you and your family. They aren’t just recruiting you. They are recruiting your whole family.”