Posts from the ‘Tablets’ Category

In the ever changing world of social media, few updates drastically change how we interact with them. This week however marks a new notch on the timeline for two massive updates for both Facebook and Twitter, both of which you have undoubtedly already seen. For starters, Facebook has made using GIFs even easier, and Twitter unveiled a new user interface on their website and mobile application.

The changes to how Twitter displays images can make your tweets stand out. Here’s how to boost your engagement one image at a time.

By Belle Beth Cooper

I recently covered some big changes that Twitter has made, and here is another one. Twitter just added inline images to tweets so that you don’t need to click a link to see an attached image, but rather the Tweet itself expands. This only works with images uploaded directly to Twitter, which use a pic.twitter.com URL. If you Tweet a Vine video, you’ll also see this inline on Twitter.com or in the official Twitter apps for iPhone and Android.

On top of that, you can easily post any image you find on the web, straight as a fully expanded image to Twitter with Buffer’s browser extension.

Everyone today understands mobile marketing’s potential to produce business success. Mobile drives 20% of all e-commerce sales, and sales via mobile are projected to increase from $139 billion in 2012 to more than $400 billion in 2015.

One vital step toward capturing this potential is personalizing the mobile experience for customers. Mobile is personal, with every device feature, sound, and function customizable. Any marketer will acknowledge the demise of “spray and pray,” replaced by data-focused segmentation and targeting. However, though 43% of companies deliver a personalized experience on desktop computers, only 13% do on mobile.

Fortunately, there are a few easy-to-implement tactics to personalize mobile for customers. Understanding each will help businesses monetize mobile more effectively.

Tablet video viewing in the United States peaks in the evening, with primetime hours (8 PM to midnight, local time) constituting 25.7% of total views, according to a recent report from TubeMogul.

The report, based on data from 2Q13 in-app pre-roll campaigns, found that iPad and Android tablets have generally similar viewing patterns for most of the day. However, iPad viewing peaks at 10 PM, slightly later than viewing on Android tablets.

About the research: The report was based on data from in-app pre-roll campaigns that ran through TubeMogul’s media buying platform in the second quarter of 2013. All time zones were localized.