Steelbird Hi-Tech India ties up with global helmet brand Blauer HT

By: Motown India Bureau

Jul 11 2018

Asia’s largest helmet
manufacturer Steelbird Hi-Tech India limited has tied up with leading helmet
brand in America and Europe, Blauer HT.Through the exclusive tie up Steelbird will be manufacturing and
supplying the Blauer HT helmets.

Furthermore, Steelbird also
plans to import and distribute the clothing apparels, sneakers and accessories
from Blauer HT for the Indian market.

The brand Blauer HT is owned by Blauer World
Fashion Srl and is exclusively licensed to FGF Industry Srl engaged in the
business of manufacturing and marketing of helmets, clothing apparels, sneakers
and accessories thereof in Italy and exporting the same to Europe and America.

Steelbird will soon unveil the new range of
helmets in different colours and combinations. The new range will combine
safety, technicality and innovation with latest style treatment. The company
has planned the retail launch for early next year.

Commenting on this exclusive
tie up, Rajeev Kapur, Managing Director, Steelbird Group said “This is a proud
moment for us. Blauer HT Helmets is the new range of helmets managed by FGF
Industry Srl and distributed through a selection of the best specialised shops
in the motorcycle and fashion sector. The simplicity of the lines, the refined
and particular colours, and the exclusivity of the colour combinations make
these helmets a point of reference for the new rider. With the exclusive tie
up, Steelbird will be manufacturing and supplying Blauer HT Helmets to FGF
Industry Srlfor worldwide distribution
except India.”

“For the Blauer HT helmets, all the R&D
and designing will be done in Italy. The product will initially be launched in
international market in Oct - Nov 2018 and will be made available for Indian
market in early 2019. With our tie up and the launch of the Blauer HT range in
India our motive is to cover complete business pyramid that is mass customer to
premium customer. The pricing of this range will be between Rs. 10,000/- to Rs.
50,000/- ,” added Kapur.

Vincenzo Fusco, President,
Blauer World Fashion Srl said “We are proud of our association with Steelbird.
They will be handling the manufacturing and supply of Blauer HT.As for the Indian market, the Indian bikers can
now look forward for world class product range of Blauer HT in India through
our exclusive tie up with Steelbird for distribution in India”.

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