Europe on a motorcycle. This is an excellent PSA (Public Service Announcement) from the BBC (British Broadcasting System). The etymology of this ad is unclear, but it seems it first played somewhere in the US, then they made up one that aired in the early 00’s in England. This is that ad. Later some other US states have re-created the ad again, and in different ways (with texting and all) No doubt the message is powerful. And quick.