I saved the business card and went to the restaurant the coming weekend for my free appetizer. The great part is, that restaurant is 20 miles away from where I stay. I traveled 20 miles specially to redeem my “business card.”

Actionsummary:

° Curiosity is a great attention grabber.

° The main purpose of a business card is to be retentive. Giving a free offer on the business card makes the person save your card. For a long long time. Is your business card retentive?

° Make your business card into a contest. Or a raffle. Or a coupon. Add a quote to it. Or better yet: a satisfied customers testimonial. Make your business card sell.