Australia in the news with its latest youth campaign

October 9, 2017 10:53 am

Tourism Australia has launched a dedicated, tongue-in-cheek news channel serving up good news stories from across Australia as part of a new $5 million youth campaign.

Curated by youth for youth, Aussie News Today will share stories from across Australia, broadcasting them directly into the news feeds of millions of young people and potential travellers across the world.

Tourism Australia Managing Director John O’Sullivan said the new campaign would highlight many of the unique destinations and experiences available to youth travellers and working holiday makers in Australia.

The campaign will initially focus on four of Australia’s largest youth markets -the UK, France, Germany and Italy–before being extended to other markets next year.