Making Money from Membership Programs

Make money from your salon or spa membership program.

The idea of having a membership program for your salon or spa can be very appealing. They certainly seem very attractive at first glance and a great way to bind clients to your business.

However, before you rush headlong into introducing any type of membership program, there are some very important elements you must consider first.

What may bring you short-term gain (money), may also bring you long-term pain (additional workload and expenses), and this can be true of many of these programs if meticulous planning and analysis is not done before you get underway...

Overview:

This module outlines the pros and cons of various types of Membership Programs for your salon or spa.

It also includes a sample Membership Program that will ensure not only client retention but profitability also.

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Client Testimonials

Pam provided us with a fresh and intelligent third part view of our businesses.

We own and operate two beauty salons on the Gold Coast. Over 12 months ago, after a lengthy search, we enlisted the services of Pam and have not looked back since.

Pam is extremely well connected in not only the beauty industry but business in general. And combined with her own business success, her background in training and coaching and her own very evident drive for perfection, Pam provided us with a fresh and intelligent third part view of our businesses, developing in-depth reporting systems, identifying KPI's and developing coaching plans for areas needing improvement.

Pam has a great rapport with us, our managers and our staff, and through positive coaching techniques has shown how we can grow as a business and as people. Pam has been a huge support to us personally and has helped ensure our businesses are in the best possible shape in a tough financial climate.

Matt and Kylie (Franchise Salon Owners)

Gold Coast, Australia

2017-04-15T11:44:06+00:00

Matt and Kylie (Franchise Salon Owners)

Gold Coast, Australia

We own and operate two beauty salons on the Gold Coast. Over 12 months ago, after a lengthy search, we enlisted the services of Pam and have not looked back since. Pam is extremely well connected in not only the beauty industry but business in general. And combined with her own business success, her background in training and coaching and her own very evident drive for perfection, Pam provided us with a fresh and intelligent third part view of our businesses, developing in-depth reporting systems, identifying KPI's and developing coaching plans for areas needing improvement. Pam has a great rapport with us, our managers and our staff, and through positive coaching techniques has shown how we can grow as a business and as people. Pam has been a huge support to us personally and has helped ensure our businesses are in the best possible shape in a tough financial climate.

We can confidently recommend Pam Stellema…

The APAA has dealt with Pam Stellema over the past 3 years during which time Pam has provided the APAA with excellent support in the areas of Business Coaching expertise, as a Facilitator at our Think Tank meetings, as an engaging speaker on Marketing strategies at our National Educational Conferences and furthermore as the APAA's External Business Consultant for all business matters.

Additionally, Pam Stellema has been very generous with her time when acting in the capacity of a Judge for various Excellence Awards that the APAA promotes to all its members. Her generosity in time also extends to writing Journal articles in our quarterly journals as well as providing handy marketing tips in our monthly e-newsletters.

Pam's contribution to the APAA as well as to its members is seen by the APAA Board as one of the major factors in our business success, helping it to become Australia's premier Association for the Beauty Industry.

We can confidently recommend Pam Stellema and her company SalonSavy as a solid and reliable company and an expert in her Business.

Anne-Marie Marynycz (National President)

Association of Professional Aestheticians of Australia (APAA)

2017-04-15T11:51:01+00:00

Anne-Marie Marynycz (National President)

Association of Professional Aestheticians of Australia (APAA)

The APAA has dealt with Pam Stellema over the past 3 years during which time Pam has provided the APAA with excellent support in the areas of Business Coaching expertise, as a Facilitator at our Think Tank meetings, as an engaging speaker on Marketing strategies at our National Educational Conferences and furthermore as the APAA's External Business Consultant for all business matters. Additionally, Pam Stellema has been very generous with her time when acting in the capacity of a Judge for various Excellence Awards that the APAA promotes to all its members. Her generosity in time also extends to writing Journal articles in our quarterly journals as well as providing handy marketing tips in our monthly e-newsletters. Pam's contribution to the APAA as well as to its members is seen by the APAA Board as one of the major factors in our business success, helping it to become Australia's premier Association for the Beauty Industry. We can confidently recommend Pam Stellema and her company SalonSavy as a solid and reliable company and an expert in her Business.

http://salonsavy.com.au/testimonials/9205/

My coaching with Pam made it happen.

I was so busy running my business, just keeping up with the demands of it all...I was too busy to stop and look at ways I could improve things. I wrongly believed things would improve in time and with some luck! My coaching with Pam made it happen, looking at things in a way I never thought of and giving me the confidence to believe in myself.

After just 3 coaching sessions, I was able to make a decision about purchasing new equipment for my business that will generate tens of thousands of extra dollars in profit every year. Without coaching, I would not have had the confidence to move forward on this, and it may never have happened.

I have always had an open mind to learn "better ways" to do things and to have Pam's experience and knowledge come and be delivered in my own environment was a wonderful and rewarding experience.

I strongly recommend Pam as a Business Coach and adviser as her years of experience and expertise are invaluable and I will be using Pam's services in the future as I grow my business.

Sally Kelly (Salon Owner)

Beauty Secret Skincare, Australia

2017-04-15T11:57:29+00:00

Sally Kelly (Salon Owner)

Beauty Secret Skincare, Australia

I was so busy running my business, just keeping up with the demands of it all...I was too busy to stop and look at ways I could improve things. I wrongly believed things would improve in time and with some luck! My coaching with Pam made it happen, looking at things in a way I never thought of and giving me the confidence to believe in myself. After just 3 coaching sessions, I was able to make a decision about purchasing new equipment for my business that will generate tens of thousands of extra dollars in profit every year. Without coaching, I would not have had the confidence to move forward on this, and it may never have happened. I have always had an open mind to learn "better ways" to do things and to have Pam's experience and knowledge come and be delivered in my own environment was a wonderful and rewarding experience. I strongly recommend Pam as a Business Coach and adviser as her years of experience and expertise are invaluable and I will be using Pam's services in the future as I grow my business.

I can’t wait to work with you again.

I needed a professional with experience, whose advice I valued, to help me put my new service menu together.

At first, I was taken back, but I have to confess it was amazing to actually have all the correspondence on paper so I could keep reviewing the info.

At this very moment, I am currently in the process of starting an on-line business and I wouldn’t do the communicating any other way after this time with Pam. As a project manager, well Pam, you are all over it! Congratulations, many have tried to organise me and you win.

Normally I procrastinate over everything for so long I give up. I feel accomplished and with so many things to get in place, I would recommend Pam to everyone who wants effective results.

The highlight for me was seeing the project finalised so quickly with professional results that will take my salon to another level. The results were amazing and left to me it would not have happened. Thank you from the bottom of my heart. I can’t wait to work with you again.

Sharon Fallon (Salon Owner)

So U Beauty

Grafton, Australia

2017-04-14T15:14:28+00:00

Sharon Fallon (Salon Owner)

So U Beauty

Grafton, Australia

I needed a professional with experience, whose advice I valued, to help me put my new service menu together. At first, I was taken back, but I have to confess it was amazing to actually have all the correspondence on paper so I could keep reviewing the info. At this very moment, I am currently in the process of starting an on-line business and I wouldn’t do the communicating any other way after this time with Pam. As a project manager, well Pam, you are all over it! Congratulations, many have tried to organise me and you win. Normally I procrastinate over everything for so long I give up. I feel accomplished and with so many things to get in place, I would recommend Pam to everyone who wants effective results. The highlight for me was seeing the project finalised so quickly with professional results that will take my salon to another level. The results were amazing and left to me it would not have happened. Thank you from the bottom of my heart. I can’t wait to work with you again.