Members

Whether you’re running a bed ’n’ breakfast or a big hotel, organising a festival, marketing one of our great destinations, leading a winery or walking tour, training the next generation of hospitality staff, operating an attraction or working with one of the other many wonderful products in Victoria - a Membership with VTIC has much to offer you.

Policy & Advocacy

Our team works tirelessly as an advocate and powerful ally to at governments at a local, state and federal level. We also gather and distil the research so we – and our members - know what’s really going on.

United Nations World Tourism Organisation head to front Australian conference in Melbourne

United Nations World Tourism Organisation (UNWTO) Secretary General, Mr Taleb Rifai, will impart his extensive and global tourism management knowledge on the more than 400 expected attendees at the National Tourism and Events Excellence (TEE) Conference to be held in Melbourne in July this year.

As the world’s most senior authority on the tourism industry, Mr Rifai will present a unique perspective on global tourism, as well as sharing his wide-ranging experiences with delegates according to the 2012 conference theme, Defining Excellence.

Co-convenor from the Victoria Tourism Industry Council (VTIC), Chief Executive Dianne Smith, says Mr Rifai’s attendance at the event is an opportunity that Australian tourism providers can use to shape the way forward for domestic tourism.

“We are truly honoured to have Mr Rifai present at this important conference as an authority on global tourism. We are so excited to learn from his international perspective what we may be able to apply in our domestic setting to continue to position Australia as a leading tourist destination,” says Ms Smith.

Australia’s premier national tourism industry annual conference, the TEE Conference will again be held at the Melbourne Cricket Ground in 2012 and will provide a critical forum for the tourism and events industry, featuring speakers who discuss overcoming challenges despite tough times.

Ms Smith says the enhanced program for this year’s conference will offer operators, destination managers and policy makers business tools, trends and ideas that will help Australia be more competitive.

“The more the tourism and events industry can enhance leadership and excellence, the better equipped it will be to improve business performance and meet future challenges,” says Ms Smith.

“It is easy to be overwhelmed by the challenges in the current market, but there are also some sectors making good inroads. This year’s event will focus on the outlook for tourism and address issues that will help shape business plans across the country.”

“The conference last year put the industry’s issues on the political agenda and also generated creative ideas that were very energising for the delegates,” he says.

“Tourism and events will continue to feel the intense pressure they have had to weather in recent years, making this conference a critical focal point for the year.”

The 2012 National TEE Conference will offer in-depth coverage of key topics relevant to the tourism and events industry, from marketing trends and social media, to the tourism impact of major events, emerging markets, and the outlook for the industry nationally and globally.

The conference will also feature a range of fantastic networking opportunities to connect with other key players in the sector. The Excellence Dinner on Monday 16 July is not to be missed, featuring a 40 minute entertainment section from Olympic sporting and industry personalities.

To keep updated on details about the 2012 national Tourism and Events Excellence Conference visit: www.teeconference.com

About the Author

VTIC

The peak body for Victoria's tourism and events industry, VTIC represents key industry associations and operators, with over 1400 members.

Events

Event Details

Monday 27 May
We are pleased to say that, this year, Victoria Tourism Industry Council (VTIC) will be partnering with the Tourism

Event Details

Monday 27 May

We are pleased to say that, this year, Victoria Tourism Industry Council (VTIC) will be partnering with the Tourism Events & the Visitor Economy (TEVE) Branch of State Government to present a new twist to our workshop series. Designed inform you on how to get the most out of the resources and programs that are available, this year’s Business Excellence sessions will deliver valuable insights to give you an edge in your engagement strategies with customers.

Topics we will be exploring….

Who is VTIC and why should I get connected?….. An overview of VTIC, what we do on behalf of the industry and how this can benefit your business.

How you can achieve business excellence through the 2019 RACV Victorian Tourism Awards ….Discover how entering the Victorian Tourism Awards can help you in driving excellence throughout your business.

Who is TEVE and how can I benefit from their expertise and services? ….Learn about the resources and tools that are available to you through this division of government that can help your business thrive.

Understanding the effect of digital disruption ….Denise Ulbrick from TEVE will do a very special presentation on how the introduction of new technologies has disrupted – and will continue to disrupt – the tourism industry in many ways. It has changed the way operators target travellers, it has challenged existing service offerings and is forcing a re-imagining of the visitor experience and end-to-end visitor journey.

This will not be not be your average workshop and will provide valuable marketing intelligence for your business as well as understanding how to compete effectively for a state – and even a national – tourism award.

Event Details

Monday 3 June
We are pleased to say that, this year, Victoria Tourism Industry Council (VTIC) will be partnering with the Tourism

Event Details

Monday 3 June

We are pleased to say that, this year, Victoria Tourism Industry Council (VTIC) will be partnering with the Tourism Events & the Visitor Economy (TEVE) Branch of State Government to present a new twist to our workshop series. Designed inform you on how to get the most out of the resources and programs that are available, this year’s Business Excellence sessions will deliver valuable insights to give you an edge in your engagement strategies with customers.

Topics we will be exploring….

Who is VTIC and why should I get connected?….. An overview of VTIC, what we do on behalf of the industry and how this can benefit your business.

How you can achieve business excellence through the 2019 RACV Victorian Tourism Awards ….Discover how entering the Victorian Tourism Awards can help you in driving excellence throughout your business.

Who is TEVE and how can I benefit from their expertise and services? ….Learn about the resources and tools that are available to you through this division of government that can help your business thrive.

Understanding the effect of digital disruption ….Denise Ulbrick from TEVE will do a very special presentation on how the introduction of new technologies has disrupted – and will continue to disrupt – the tourism industry in many ways. It has changed the way operators target travellers, it has challenged existing service offerings and is forcing a re-imagining of the visitor experience and end-to-end visitor journey.

This will not be not be your average workshop and will provide valuable marketing intelligence for your business as well as understanding how to compete effectively for a state – and even a national – tourism award.

Event Details

Monday 5 June
We are pleased to say that, this year, Victoria Tourism Industry Council (VTIC) will be partnering with the Tourism

Event Details

Monday 5 June

We are pleased to say that, this year, Victoria Tourism Industry Council (VTIC) will be partnering with the Tourism Events & the Visitor Economy (TEVE) Branch of State Government to present a new twist to our workshop series. Designed inform you on how to get the most out of the resources and programs that are available, this year’s Business Excellence sessions will deliver valuable insights to give you an edge in your engagement strategies with customers.

Topics we will be exploring….

Who is VTIC and why should I get connected?….. An overview of VTIC, what we do on behalf of the industry and how this can benefit your business.

How you can achieve business excellence through the 2019 RACV Victorian Tourism Awards ….Discover how entering the Victorian Tourism Awards can help you in driving excellence throughout your business.

Who is TEVE and how can I benefit from their expertise and services? ….Learn about the resources and tools that are available to you through this division of government that can help your business thrive.

Understanding the effect of digital disruption ….Denise Ulbrick from TEVE will do a very special presentation on how the introduction of new technologies has disrupted – and will continue to disrupt – the tourism industry in many ways. It has changed the way operators target travellers, it has challenged existing service offerings and is forcing a re-imagining of the visitor experience and end-to-end visitor journey.

This will not be not be your average workshop and will provide valuable marketing intelligence for your business as well as understanding how to compete effectively for a state – and even a national – tourism award.

Event Details

Located on Little Lonsdale Street, close to Melbourne Central Station, Pretty Boy Floyd and his gang invites you to the big house where you will find speakeasy hooch at slashed prices with traditional Italian bites while connecting with industry colleagues.