Monthly Archives: November 2010

I am a graphic designer. I make what you see, from business cards to billboards. But more frequently, I am a production artist. I work on what you donâ€™t see: Bleed/trim/live areas. Kerning. Leading. Line breaks. Color builds. Correct use of open or closed single quote marks. If you can spot my handiwork, that means I’m doing it wrong. To the untrained eye, it should be invisible.