South by Southwest Interactive isn’t just a conference. It’s “Spring Break for geeks.” That may have started as a joke, but it couldn’t be closer to the truth. Every year, thousands and thousands of web designers, programmers, gamers, bloggers and online marketers come together for what is most probably the largest technology conference of its kind.

The conference is huge, the parties are over the top, the venue is amazing (who doesn’t love Austin?) and the people are what it’s all about.

This was the first year I was speaking at SxSWi, I had a book reading for Online Marketing Inside Out on Saturday, March 13 at 11 AM (well, a little later because the previous speaker ran into my time slot). So I was incredibly excited about going this year, but decided to take a slightly different approach.

Instead of trying to go to a lot of panels and sessions, and trying to hit all the big parties, I would just take it as it came. The last two years at SxSW seemed to fly by so quickly and it seemed like I never had time to just sit down and enjoy the company of friends or really connect with people. This year I was determined to really make the most of it.

So what follows is a daily recap of my SxSW experience (with many thanks to Foursquare for the helpful history tool!). Be forewarned… it’s long and incredibly detailed. If you’d rather skip all the minute details and just read my takeaways, you can jump to the conclusion. [Read more…]

About Brandon

Brandon Eley is an e-commerce veteran with over 15 years of experience. He is the founder of large shoe retailer 2BigFeet.com and author of Online Marketing Inside Out. Brandon is an author, blogger and speaker on e-commerce and online marketing. [Read More …]

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About Brandon

Brandon Eley is an entrepreneur, author, and professional speaker. Brandon has 15 years of experience in online marketing and e-commerce from both the perspective of an e-commerce retailer and that of a consultant.