During the one-minute spot, which the company is touting as the first ever medical marijuana business commercial to air on major networks, a faux dealer pushes sushi in the street, opening up a coat filled with raw fish like cartoon thieves open trenchcoats filled with black-market Rolexes. “You wouldn’t buy your sushi from this guy,” the voiceover concludes. “So why would you buy your marijuana from him?”

“We felt the viewing public would agree that in the states providing safe access, continuing to obtain medicine illegally is as absurd as purchasing raw fish from a drug dealer,” the company’s CEO Jason Draizin said in a press release. Of course, purchasing “sushi” from the “sushi dealer” remains the only option for those who are obtaining the “sashimi” for recreational purposes, as opposed those who require “California rolls” for medical reasons, in most places.

Here's the commercial:

USA Today reports that the commercials will first air in New Jersey, then Massachusetts and Chicago.

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