PURE Goals

You are probably familiar with the acronym: “S(pecific).M(easurable).A(chievable).R(ealistic).T(imebound).” used in discussions regarding goal-setting. We use it in our Quarterly Planning Sessions to make sure goals set are indeed “SMART” goals.

I recently came across an article by Cheri Alguire that presents another acronym for goal-setting: P.U.R.E. Goals.

Positive – Is your goal positively stated? Our brains are tricky and if you have any negative connotations surrounding your goal, you’ll have a less likely chance of success.

Understood – Are you sure you completely understand your goal, the methods for achieving it, and the results you want to attain?

Relevant – Is your goal significant to you? Does it connect in your life in an appropriate and significant manner?

Ethical – Does your goal pertain to a high standard? Is it an honest and moral goal?