Kia's First Plug-in Hybrid Showcases Advanced Efficiency and Boasts Technological Refinements ◾Advancements in Kia's hybrid system and increases in electric power combine for increased range and improved driving dynamics ◾Packed wîth new technology, the Optima PHEV arrives wîth a new suite of ECO telematics and infotainment upgrades, including Android Auto-i and Apple CarPlayTMii

Chicago,February 11, 2016 – Kia Motors America (KMA) today unveiled the all-new 2017 Optima Plug-in Hybrid (PHEV) at the Chicago Auto Show. Kia's first PHEV joined two other fuel-efficient additions to the brand's growing line-up of eco-friendly vehicles, including the all-new 2017 Niro Hybrid Útility Vehicle (HÚV) and all-new 2017 Optima Hybrid (HEV), all three of which are being introduced under the Kia Motors EcoDynamics environmentally friendly sub-brand. A host of new technologies and features in the Kia Optima PHEV, including a more powerful hybrid engine, a smarter and more robust telematics system, exterior design enhancements, and greater interior refinement, all combine to deliver a superior hybrid drive experience.

'As part of our bold initiative to increase fuel efficiency by 25 percent across the entire Kia model line-up by 2020, a plug-in hybrid was a critical addition to our offering. The Optima HEV adds hybrid efficiency to the standout styling and vehicle dynamics of our all-new Optima, and the PHEV takes things one step further wîth all-electric range that is among the best in the §egmènt,' said Orth Hedrick, vice president, product planning, Kia Motors America. 'All three of the vehicles being introduced here at the Chicago Auto Show are emblematic of Kia's commitment to sustainability and our philosophy that you shouldn't have to accept compromises when making a green choice.'

The all-new 2017 Optima Plug-in Hybrid is crafted wîth many of the same luxurious appointments of its gas-powered sibling, along wîth numerous Hybrid-exclusive touches, including a distinctive instrument cluster and unique exterior design elements and specially designed alloy wheels. The Optima Plug-in Hybrid, available in one trim, EX, will be built at Hwasung, South Korea, and is expected to go on sale in the fourth quarter of this year. Pricing will be announced closer to the on-sale date.

High-efficiency Hybrid Technology

The all-new 2017 Optima PHEV was engineered wîth a dual focus on efficiency and driving dynamics. Útilizing Kia's highly efficient 2.0-liter 'Nu' four-cylinder GDI (Gasoline Direct Injection) engine, mated to a six-speed automatic transmission, power output is targeted for a class-leading 154 hp @ 6,000 rpm. Electric power is produced by a transmission-mounted 50 kW motor, which is 42 percent more powerful than in the previous Optima Hybrid to allow for greater all-electric capability. This hybrid system provides a fast and seamless transition from EV to gasoline to hybrid modes, as well as more refined shift quality. Overall engine efficiency is also improved by the introduction of a High Voltage Electric Oil Pump, replacing the combination mechanical oil pump and low voltage electric pump found in the outgoing Optima Hybrid. Transmission cooling changes from natural air to water. These engineering enhancements yield an expected engine efficiency improvement of more than 20 percent.

With an estimated 600 miles of total driving range, the Optima PHEV's next-generation battery system features a 9.8 kWh lithium-ion polymer battery pack, which produces roughly 60 percent more energy output than the battery pack found in the outgoing Optima's hybrid system, and is estimated to achieve 27 miles in full EV mode, placing the Optima PHEV among the §egmènt leaders in all-electric range. To increase available cargo capacity in the trunk, the new battery pack is hidden behind the rear seat and tire well, giving Optima PHEV one of the largest cargo areas among all midsize PHEVs. This thoughtful change also provides the space needed to offer 60/40 split-folding rear seats, which significantly increases the vehicle's utility. Additional power to the battery system is generated from the vehicle's improved Regenerative Braking System, which maximizes regenerative torque through refined cooperative control between the hybrid control unit and the brake actuation unit, resulting in a 10 percent increase in regenerative energy. The Optima PHEV is equipped wîth a single charging port conveniently located in the driver's side front fender. A full charge can be achieved in less-than three hours via a 240V (Level 2) charger, and less-than nine hours via a 120V (Level 1) charger.

The all-new Optima PHEV provides its driver wîth options to reserve electric range via a plug-in hybrid mode select system. Exclusive to the PHEV variant of the all-new Optima, the system includes an all-Electric Mode (EV), which is suitable for short-range city driving, Hybrid Mode (HEV) for highway driving, and Charging Mode, which increases energy direction to the battery while driving at higher speeds. The energy produced while in Charging Mode can then be utilized in EV mode, extending the convenience of full electric power without stopping to charge.

All-new Eco-DASiii (Driver Assistance System) features Kia's first application of Coasting Guide. This feature aims at maximizing fuel economy by essentially coaching the driver on when to coast and brake via an icon in the Instrument Panel that blinks for four-seconds and sounds a one-time audible alert.

Aerodynamic Form and Function

Although the new PHEV boasts the same bold styling as the redesigned Optima, it offers distinctive design features and exterior elements that differentiate it from the gas-powered models in the Optima range, while also achieving the §egmènt's lowest coefficient of drag, tied wîth the Tesla Model S at 0.24 Cd. Featuring an active grille, which automatically opens and closes at high and low speeds, the PHEV improve aerodynamics while optimizing engine bay cooling. Numerous other styling differences include a model-specific front air curtain, a beveled rear bumper, a rear diffuser designed to streamline airflow by shrouding the exhaust tip, and an aerodynamic alloy-wheel design. These are complemented by modern LED lighting, chrome side sill molding, and 'Eco Plug-In' badging. Similar to the gasoline-powered Optima, the PHEV's wheelbase has been lengthened by 0.4 inches (now 110 inches) over the previous generation Optima, and overall length has increased 0.4 inches to 191.1 inches.

Intelligent Technology

The new Optima Plug-In Hybrid makes intelligent use of technology to deliver a host of driver assistance systems and convenience features. Like the HEV, the PHEV offers Autonomous Emergency Braking (AEB)iv, which, under appropriate conditions, will bring the vehicle to a complete stop to potentially avoid a collision or reduce damage. Other key driver assistance systems include Blind Spot Detection (BSD), Advanced Smart Cruise Control (ASCC), Lane Departure Warning System (LDWS) and Front Collision Warning System (FCWS)4.

The Optima Plug-In Hybrid has the richest set of ÚVO telematics in any vehicle Kia has ever produced. With more than 30 features, the PHEV encompasses technology from Kia's flagship telematics vehicles, the K900 luxury sedan and Soul EV, and adds Android Auto™ and Apple CarPlay. ÚVO EV Services includes LTE wireless connectivity that enables direct communication to the vehicle for features such as remote start/stop, remote preconditioning of cabin temperature, and remote lock/unlock via the ÚVO appv. Included in the app is a full suite of My Car Zone features, which includes curfew and speed alerts and Geofence settings, as well as Local Search powered by Google®vi, which allows users to easily search for POIs (Points of Interest).

Exclusive EV features for charging convenience include the ability to locate charging stations, an option to check your vehicle's charge status, as well as scheduling charge events. Adding hands-free connectivity is Google® Voice Recognition Local Search, which can search for POIs utilizing voice recognition technology. Additionally, within the Kia App Store, apps can be downloaded to the head-unit using the PHEV's Wi-Fi capability.

Available at no cost for the first three years of ownership wîth no subscription necessary, ÚVO EV Services utilizes an embedded connectivity solution powered by the Verizon®vii network and the ÚVO smartphone app to provide Optima Plug-In Hybrid owners wîth an innovative, real-time, in-vehicle connectivity experience.

Drivers are treated to an outstanding audio experience wîth the available Harman/Kardon QuantumLogic™ Premium Surround Sound Audio Systemviii, which includes 10 speakers, Clari-Fi™ix technology and an upgraded 630-watt digital amplifier. Introduced in the 2016 Sorento, Clari-Fi is a patented music restoration technology that rebuilds audio signals that are lost in the digital compression process.About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA proudly serves as the 'Official Automotive Partner' of the NBA and LPGA and set an all-time annual sales record in 2015, surpassing the 600,000 unit mark for the first time in company history. KMA offers a complete line of vehicles, including the rear-drive K900x flagship sedan, Cadenza premium sedan, Sorento CÚV, Soul urban passenger vehicle, Soul Electric Vehiclexi, Sportage compact CÚV, Optima midsize sedan, Optima Hybrid, the Forte compact sedan, Forte5 and Forte Koup, Rio and Rio 5-door subcompacts and the Sedona midsize multi-purpose vehicle, through a network of more than 765 dealers across the Únited States. Kia's Ú.S. manufacturing plant in West Point, Georgia, builds the Optima* and Sorento* and is responsible for the creation of more than 15,000 plant and supplier jobs.

*The Sorento and Optima GDI (EX, SX & Limited and certain LX Trims only) are assembled in the Únited States from Ú.S. and globally sourced parts

-i Android™ is a trademark of Google, Inc.ii Late Availability. Apple® is a registered trademark of Apple Inc. iiiActual mileage will vary wîth options, driving conditions, driving habits and your vehicle's condition.iv These features are not substitutes for safe driving and may not detect all objects around vehicle. Always drive safely and use caution.vDistracted driving can result in a loss of vehicle control. Never use a handheld device or vehicle system that takes your focus away from safe vehicle operation. ÚVO requires a compatible smartphone. App uses your smartphone data service. Normal cellular service rates will apply.vi Google is a registered trademark of Google Inc.vii Verizon is a registered trademark of Verizon Trademark Services LLCviii Registered trademark of Harman International Industries, Inc.ix Clari-Fi™ and QuantumLogicTM are trademarks of Harman International Industries, Inc.xK900 available in select trims and in select markets wîth limited availability.xiSoul EV in select markets wîth limited availability.