Motion Design

No other media harnesses the power of visual storytelling like a motion graphic video. Motion design is the art of animating graphic elements, photos or text and overlaying it over sound, voice and/or music. The result — the ideal content marketing tool.

In a world of short attention spans, motion graphics visually depict complex ideas, data or product info quickly and with a high retention rate by the viewer. They build relationships, trust, credibility and sales.

If you are considering including motion graphics into your marketing strategy, I’d love the opportunity to create a memorable story that will generate excitement for your brand!

Types of Motion Graphic Videos

Design possibilities for motion graphics are endless — here are some common categories...

Let's Work Together

If you're interested in bringing your story to life in a compelling video, please get in touch!

MOTION DESIGN PROJECT PROCESS

Planning is the keystone to an effective motion graphic video. I can help develop a strategy that best meets your marketing goals. Please call, email or submit the form and we can discuss your project. All projects vary, but below are some of the main steps in the motion design process.

STEP 2 - THE SCRIPT. Varying on the length and scope of the project, a formal script is written. If there is no voiceover, a detailed outlined is created.

STEP 3 - STORYBOARD/STYLE TREATMENT. Several static scenes are designed according to the guidelines outlined in the Creative Brief.

STEP 4 - VOICEOVER RECORDED (if needed). Voiceover is recorded by a professional or by the client and mixed for best audio quality.

STEP 5 - ANIMATION. Once all the steps above have been approved the animation begins. This can take several weeks depending on the length of the video.

STEP 6 - MUSIC AND SOUND FX. Accompanying music track and matching sound effects are added.

STEP 7 - RENDERING AND FINAL SIGN OFF. The approved final video is rendered according to the appropriate format and delivered.

Let's work together to design a compelling video to engage your audience in a fresh and innovative way. Motion graphics will strengthen your brand and engage your audience like no other medium — but mostly, it will become a valuable part of your overall marketing!