The summary: The Oakland-Alameda Coliseum Authority has announced a deal that will rename the Oakland Coliseum to the Overstock.com Coliseum.

The reaction: I wish I was making this up.

It’s amazing what corporate money does in today’s society. Most of the college bowl games have been ruined with corporate naming. Stadium names are quickly becoming a joke because of them. The thing that struck me was the price tag. $7.2 million for 6 years? That seems like a pretty cheap cost to name a major sporting stadium for 6 years.