With the Super Bowl coming up this weekend, the biggest event in U.S. sports will command the attention of tens of millions of viewers, generating tens of millions of dollars for everyone associated with the event.

A few weeks later, the NBA All-Star game will show the NFL how exhibition weekends should be run. In my opinion, the NBA All-Star weekend festivities are the best of any pro sport, with baseball coming in a close second. Did anyone actually watch the Pro Bowl last weekend?

We don’t have any winter Olympics this year, but that’s a February event, too.

And then we have college hoops. To casual fans, March is the month of joy. But February is the month that sets the table for March. Dozens of teams are jockeying for position right now, fighting for a better seed and location or merely a bid to the Big Dance.

The schedule-makers know what they’re doing, too. Next Wednesday — just days after the Super Bowl — the top rivalry in college hoops will go down for the first of two meetings in a month when Duke visits North Carolina. That’s a nice way for the NCAA to tell America: “Guess what? Football is over. It’s time to set your sights on the hardwood.”

And of course, as we work through the thick of conference play, we’ll have the rush of bracket projections to feed the hoops addiction. Hoopville will join the fray as usual, starting this Friday. We choose to wait until February because it just feels right. By now, we have a large enough sample size to judge teams’ résumés and make projections that have a good shot of standing up during the final few weeks before Selection Sunday.

We take you coast to coast with news from around the college basketball nation.

Get ready for more technical fouls and a shorter leash on players or coaches who act out. Eamonn Brennan of ESPN.com’s “College Basketball Nation” blog reports that John Adams, the NCAA’s national officiating coordinator, sent a notice to all officials that implored them to clamp down on bad behavior.

Arizona will finish the season without junior Kevin Parrom, who broke his foot in a loss to Washington last weekend, according to a CBS Sports.com report. He averaged 4.9 ppg, 2.9 rpg and 1.7 apg this season.

Iona is looking to remain one of the premier programs in the Metro Atlantic Athletic Conference, and the university extended the contract of coach Tim Cluess to help make that happen, according to a CBS Sports.com report.

Don’t mess with a player’s routine. North Carolina’s Harrison Barnes shared some of the details of his routine with Andrew Jones of Fox Sports to explain why he changed his shoes at halftime of the Tar Heels’ win against Georgia Tech. Like the rest of the team, Barnes started the game with pink shoes to help promote breast cancer awareness. But he went with his usual Kobes in the second half.

VCU coach Shaka Smart stirred some commotion in the commonwealth during a teleconference Monday, writes Myron Medcalf for ESPN.com’s “College Basketball Nation” blog. Smart asserted that Virginia’s best schools reside in the CAA. He didn’t call out the ACC teams in Blacksburg or Charlottesville by name, but Smart felt compelled to give UVA coach Tony Bennett a call to clarify his comments.

The NCAA won’t be seeking any further action against Connecticut freshman guard Ryan Boatright regarding an investigation into his eligibility because of money and benefits that he and his mother received, according to the Associated Press. But the AP reports that the Boatrights’ lawyer isn’t finished with his actions against the NCAA, lambasting the organization for releasing private information.

The only coach to ever lead Canisius to an NCAA Tournament win died Saturday, according to the Associated Press. Joseph Curran, 89, passed away in Mystic, Conn. He led the Golden Griffins to a 76-66 record in six seasons, which included a shocking four overtime victory against No. 2 North Carolina State in the 1956 NCAA Tournament.

Temple is firmly on the bubble after losing in the American Athletic Conference Tournament to SMU. It’s the first time in head coach Fran Dunphy’s storied career that his team has been in this situation.

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The coaching carousel is moving. Keep track of the latest coaching changes right here on Hoopville.

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College Basketball Tonight

We hope you enjoyed listening to COLLEGE BASKETBALL TONIGHT, a comprehensive look at the NCAA Tournament hosted by veteran college basketball broadcaster Ted Sarandis, joined by former St. John's and George Washington head coach Mike Jarvis, former Fairfield head coach Terry O'Connor and many great guests, including Hoopville's own Phil Kasiecki.