Twilight franchise may be past its prime

BEFORE the Australian release of Breaking Dawn - Part Two on Thursday, there is an overwhelming sense the Twilight franchise is further past death than Edward Cullen himself.

It's not just a sense that the end is nigh: the bloggers don't seem to be blogging as feverishly, the fandoms on Tumblr aren't spewing out anticipatory Twilight-related memes and Robert Pattinson was usurped by Ryan Gosling as patron saint of the teenage heart long ago.

For this member of Twilight's teen target audience, when interest began to decline, the pride in my generation grew.

As a friend of mine said: ''At some point, it became 'cool' to hate Twilight.''