SEO moved beyond exact keyword matching long ago. We need content that includes related concepts, satisfies intent and provides value. Keyword tools with something new to bring to the table for understanding topics, expanding keyword lists, and diversifying organic rankings.

Categorical keyword repository Zenya has unveiled their new keyword database. Zenya’s database is over 1.4 billion keywords strong, 600 million of which are categorized by searcher intent (to purchase, compare, question, or by negative intent).