"He's passionate about what he's doing. I flew all the way to Ibiza, Spain, to check him out, and I saw the show that he put together, and I was blown away, so who better to represent our DJ headphone?" Dre explained to MTV News.

"From the beginning, just the energy that he brought and all the effects that he had. He wasn't just DJing and spinning records; he put on a show, and I took that home with me. I fell in love with the show."