Family-owned Bacardi Limited, the world’s largest privately held spirits company, today announced the internal promotion of Vijay S. Subramaniam, 49, to Managing Director - Asia Pacific, the Middle East & Africa (AMEA). Effective immediately, Subramaniam is responsible for leading commercial operations in the region for the company’s portfolio of premium spirits. In his new role, Subramaniam reports to Bacardi Limited CEO Mahesh Madhavan and joins the Global Leadership Team. Subramaniam will be based in Dubai.

“As we continue to expand Bacardi’s portfolio of premium brands in these vast and fast-growing markets, Vijay’s keen understanding of the opportunities and complexities unique to this region, and his ability to brilliantly adapt global brands to make them locally relevant, will be vital to our continued global growth,” said Madhavan.

With Bacardi since 2013, Subramaniam served as Managing Director of India, and most recently expanded his role to lead the Middle East. Before joining Bacardi, he spent 12 years in various general management roles within AMEA working in diverse, multi-cultural environments.

“AMEA represents a once-in-a-lifetime growth opportunity for Bacardi, and our team’s mission is to continue to build awareness and esteem for our iconic brands with new consumers throughout the diverse and dynamic markets within our region,” said Subramaniam.

The company also announced the promotion of Sanjit Randhawa to Managing Director of India and Southeast Asia. Randhawa has worked at Bacardi for more than a decade in diverse roles such as Financial Director for India operations, Managing Director for the Philippines, and more recently Managing Director for South East Asia. His deep understanding of the India and South East Asian markets will enable Bacardi to continue with its leadership in these dynamic markets.