PARIS — Providing a user-friendly experience together with in-depth understanding of customers’ needs will be key for the growth of Earth-observation data use in new markets in the upcoming years, according to industry leaders.Speaking at the World Satellite Business Week here Sept. 14, top executives of the leading players in the Earth-observation data market agreed that the sector has a huge growth potential.New constellations and satellites will not be a threat to commercial Earth observation’s established players, they concluded, but rather a needed contribution as by far not enough data is currently available to create applications with a potential to revolutionize multiple sectors including agriculture, insurance and finance markets, and infrastructure asset management.However, to take a full advantage of the available data, the satellite operators would either have to develop the data analytics side of their business or partner with companies with the know-how to extract commercially interesting information from the imagery. Luckily, the fast-paced developments in artificial intelligence and deep learning algorithms are likely going to facilitate the developments.“We see convergence between the different sectors,” said François Lombard, head of intelligence business at Airbus. “This is a very exciting time, lots of innovation, lots of ...