Social Media & Personal Branding Strategist

Educator, Trainer, and Speaker

Studies show that over 60% of prospective employers and clients looks us up online before deciding to contact us. Your online story, also known as your personal brand, matters. It can attract the right people or push them away, all without you ever knowing about it.

Are you doing all you can to make your story stand out and shine?

Social Media Training

Provide expert social media training for your business or association

Social Media Strategy

Testimonials

I hired Irene when my company was experiencing a social media “coming of age,” of sorts. I needed a talented, senior-level, creative contributor who could quickly get up to speed with a plan for better engagement and, most important, help me execute on this plan. Within a very short period of time we experienced at minimum 250% improvement on our engagement, our connection recruitment, and even our anecdotal interactions with our customers and partners had improved. She’s reliable, responsive, thoughtful, intuitive, cautious and has a great gut instinct. She understands the balance between communicating and promoting, and she really knows how to turn a company into a human organization that can really connect with its audience. I would, and will, hire Irene again in the future.

Jennifer Leggio, Vice President, Corporate Marketing

Irene turned a skeptic into a believer. I came to her wanting to boost my professional visibility through improving my social profiles. What I came away with, beyond achieving that objective, was a shift in perspective. I had been thinking me-me-me. Irene taught me to focus my energy on valuable engagement-engagement-engagement. Irene provided smart, actionable guidance with the proper context around it. She provided the why something was suggested, not just the how. I needed that context so I could buy into doing things in certain ways. Executives and experienced marketers looking to up their game would benefit greatly from working with Irene. Ours was a joyful experience too, we laughed a lot.

Recent Posts

This blog post isn't about what happened. It's about the thing that happened next - after the first thing had happened. Confused? Hang in there; allow me to explain. This is important because there are critical lessons here for all of us using social media for business.

Ah, our Facebook friends. Some we can't live without and, well, then there are those other ones. It is the latter group that I'm focusing on today. We all know people like this, right?The chatty co-worker, the family member who can't keep a secret, that pretty girl you sat next to in junior high school. Wait a minute...if we all know people like this, is it possible that you might be one of those people, too?

Email. Whether we like it or not, it is part of our lives. We love it when it's easy and when others use it in a way that works for us. The rest of the time, we hate it. And when we hate it, we really hate it. Do you know an email sinner? Might you be committing some of these sins yourself? Here are a few email sins. Take a peek and see if any sound familiar.

To those of us who live and breathe social media every day, it is easy to forget that not everyone is as comfortable online as we are. In fact, many people have concerns about being too visible online and some don't want to be online, period. Yes, there are people who, by choice, do not have Facebook, Twitter or Google+ accounts. To my fellow social media aficionados, I realize this may come as a shock.