The secret to the new formula is our Pigment Infusion System™, a vehicle for color that holds tightly to pigment and gives the formula its glide. The proprietary blend of ingredients allows color to weave itself through the Eyeshadow formula. What does all that mean? Insane payout. Color that stays on your lids. Sparkle that doesn’t fall. And a velvety, suede-like smoothness and blendability.

This amazing technology works for every shade and finish. Have you ever had trouble blending a black or purple shade? How about a matte? Every Urban Decay shade goes on silky, blends easily and stays put.

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Reviews

Rated 4 out of 5 by new2makeup Review for Tonic and Midnight Cowboy
Tonic is a shimmery duochrome eyeshadow but I think it could have been more pigmented (I wish it were). It's pretty subtle and looks nice as a highlighter as well. It works for those who want a bit of color but don't want to be bold about it. I found that it blends easily and beautifully. Midnight Cowboy is also a subtle shade but the light color doesn't show up on my skin and the shimmer doesn't either.
October 29, 2016

Rated 5 out of 5 by lindsaylove85 Best. Shadows. Ever.
UD always impresses me with their wide selection of amazing colors!
Half baked is my absolute go-to shade. Its a great color if you're running late and what a quick dash of making. i just swipe this with a little black eye liner , and mascara and I'm out the door. it will look like you actually put some time into your look!
Another favorite shade is Midnight cowboy. The light shimmery mauvey/pink is beautiful and the silver specks in it really make the shadow different. But be carefully of that glitter, there's a lot of fall out from it. It usually gets all over my face so I wipe it with a makeup remover cloth then put the rest of my face on.
March 5, 2013

Rated 5 out of 5 by AnemoneRose These shadows are awesome
UD Shadows are the only ones I use. No joke!
I have two palettes (Smoked and Ammo) and they're awesome. Smoked is absolutely my go-to, I use it every single day both for work and after work. The pigment is great quality overall, easy to apply (both lightly and heavily), and stays great even when I don't use a primer. Overall, I couldn't be happier.
I also have Zephyr as a single shade, and I'm in love with it. I was hesitant to get it because I thought it might be too much, but I use it as a highlight under the curve of my brow and on the inside of my lid, and it's perfect. Looking forward to filling my drawer with more shades - thanks UD!
September 6, 2015

Rated 5 out of 5 by CGonz Foxy and Tease
Foxy is my perfect nude shadow. I love using it in my eye looks, to make the colors blend better. I have very oily lids, so in days when I only have 5 minutes to do my makeup, or if I'm going for a no makeup look I will throw this shade on my lids to prevent them from getting oily throughout the day, while still looking natural. I also love the shade Tease. It is my go-to crease shade. I use it in many of my eye looks as a crease shade, but If I am going for a simple look, I will use it all over the lid and it compliments my fair skin very nicely. I have yet to find a UD shadow I don't like, but the matte shadows are by far my favorite!
August 9, 2016

Rated 4 out of 5 by Nikki221 I am in love
Palette: Great! So quick and easy to switch shadows! & i love the fact that you can remove them from the palette and put them back into there orginal single packaging! Love the idea!
Eye Shadow: I guess a little smoother than previously. Still rich in color and great texture.
Shopping for colors: Its hard to decide on colors while shopping online. But the pictures online seem to be pretty good so far and when you get them in the mail they do look like the picture. Basically I am not disappointed.
Overall, not only are the shadows great but the palette is awesome! Makes my life so much easier! & I love that a brush comes with the palette.
April 2, 2012

Rated 5 out of 5 by karenCali82 One of my fav eyeshadow brands ever!
I have loved the UD eye shadows for years. They are highly pigmented, easy to blend and last forever! My only wish is that they offered refill pans because individual shades add up to a lot, especially for someone addicted like me and wanting every shade lol. I love so many of these shades and would love to see refills available to make my own palette as pose to only being able to buy a 4 shadow palette. Most companies offer refill pans for a few dollars cheaper than the individual shade. I hope UD will do this eventually! A few fav shades of mine are Verve, YDK, Midnight Cowgirl, Chopper, Snatch, Sellout and Vanilla. I would love to own them all.
September 11, 2015

Rated 4 out of 5 by unaughtything Great new colors!
Recently purchased the new colors easy baked, desperation, and laced. I love the new shadow formulation as most glide on smooth w/ little fallout ( unless they have chunky glitter, even with a shadow primer). Pigmentation is great, so a little goes a long way. Wasn' t sure I would like laced, but it lived up the hype I had been reading about online. This is a very nice, matte, pinky taupe...a great everyday shade. Desperation has great dimension, matte-satin finish and it has alot of versatility. I found it to be very compatible with several colors I already own. Easy baked is a nice lighter bronze shimmer. all shadows easy to use and long-wearing.
March 31, 2013

Rated 5 out of 5 by himawari323 Best eyeshadows ever
I love the new formula, especially rockstar. I always looked for a real warm, plummy violet rather than the bluish-purple hues that UD seems to love making. And I've finally found it!! Rockstar is the shade of violet that I have searched EVERYWHERE for, and finally it's available as a single shade instead of in a palette. Yay! ANyway, Rockstar compliments brown eyes beautifully and you can build up how dark you want it to be, or mix it w/ Sin to turn it into a gorgeous light lavender color. For that effect, you can also just use Sin primer and LIGHTLY dab Rockstar on top of it. I have the old version of Sin and I'm dying to try the new formula, too!
April 23, 2012

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About Us

Urban Decay is beauty with an edge. Feminine, dangerous and fun, it appeals to women who relish their individuality and dare to express it. From our insane range of velvety Eyeshadows—including the bestselling (and often-copied) Naked Palettes—to our award-winning eye liners, budge-proof mascaras and legendary Makeup Setting Sprays, we've been shaking up the industry for over 20 years. More

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