Kim Stacey on Budget Advertising

What makes a “Madison Avenue” Ad? Have you thought about it? Is it the money spent? Or is it the care taken when creating the ad?

Often, it’s simplicity, of image and word. One feature and one benefit. Focused like a laser; the ad cuts through the fluff and gets to the heart of things.

It moves from task-oriented (seen as work by the viewer) to being responsibility-driven (engages their ego, sense of right and wrong, and pride). It gives them time to think.

Make your next promotion all of those things. Take one thing about your firm that is your strength. Focus in on it, using simple images and few words. Add your contact information, and voila! You’ve gone Madison Avenue on a Main Street budget!

Kim Stacey, of marketingfuneralservices.com, has dedicated her career to supporting and empowering funeral service professionals by writing responsive advertising and informational copy. She can be reached most easily at kimstacey@sbcglobal.net, or 831-338-0220. Living in the small coastal town of Boulder Creek, California, she’s in the Pacific Time zone.