Executive Briefings

How Customers' Online Information Can Be Used to Keep Them from Getting the Best Deal

By: Storefront Backtalk 07.02.2012

How much is that doggie in the window? For internet users, the answer may soon be, "It depends on who you are, and how much I know about you." And this trend may upset a host of laws concerning deceptive trade practices, fair pricing and even contract, trespass and computer crime laws.

Not only can online retailers charge different prices to different consumers, they may also be able to prevent one consumer from telling others how much they were charged.