Stash Invest Case Study

When the team at Stash Invest wanted to help consumers take the leap from traditional savings accounts to investing, they partnered with AD:60 to create STASH, an easy-to-use application with the focus on creating a new way to invest in what you love.

The Task

Keeping Investing Simple

For the application, we focused on the need to implement a simple User Experience, backed by a clear strategy. Defining the look and feel of the app had to reflect not only the brand’s identity, but also had to ensure a clean layout so users did not feel overwhelmed when investing their money. Hand-drawn illustrations were added as navigation icons to give a level of playfulness and a universal feel that would allow us to expand the brand to new platforms over time.

The Outcome

An Award Winning Business

AD:60 and Stash Invest delivered a strategy and a comprehensive solution that turned the startup into a flourishing business. The app offers a concierge-style approach to the investment vertical, allowing consumers to invest in their beliefs, interests, and goals via iOS and Android.