MPMC

SEMA’s monthly forecasting tool to determine consumer demand for
industry products has been rebranded SEMA Consumer Demand Index for
Performance Products and Accessories. Formerly called PADI, short for
Performance and Accessories Demand Index, the new name seeks to clarify
the intent and purpose of the program.

The $1 billion vehicle scrappage program authorized under the “Consumer
Assistance to Recycle and Save Act” (CARS) began on July 24. The
National Highway Traffic Safety Administration (NHTSA) issued a rule on
how the program will operate.

Top Fuel pilot Antron Brown becomes only the seventh driver in 20 years to
sweep the Western Swing, joining the list of names such as Tony
Schumacher, Larry Dixon, Cory McClenathan, Joe Amato, John Force and
Greg Anderson.

While there are any number of web eMarketing firms that promise to significantly boost your company's rankings on search engines, finding one that delivers on this oath demands some careful shopping, according to industry experts. Learn how to find reputable search-engine-optimization companies, as well as tips for companies that have brought SEO in-house, by reading "Search Engine Optimization" in the July issue of SEMA News.