After hearing about the award, First Fidelity CEO Eugene B. Podokshik said,

“The Mad Bear team googled me and saw that I was once a chess champion. This was unique so they built a whole theme around it and successfully portrayed me and my firm as strategic and forward thinking.”

Mad Bear President Glenn Zimmerman said,

“Themes are an important part of any story. So, given First Fidelity’s approach to insurance from a strategic standpoint, chess just made sense as a way to visualize insurance.”

Podokshik added,

“Don’t let the growl fool you. The Mad Bear is very thoughtful, creative and actually pretty nice, I must admit. “