Coca-Cola - Hard Times

February 07, 2010 |
1:00

Coca-Cola brings so much happiness that even the “Simpsons” universe becomes overwhelmingly warm-hearted.

The ad by Wieden & Kennedy kicks off in recognizable fashion, with Springfield residents heartlessly but amusingly picking apart Mr. Burns’ estate after he goes broke. Eventually, though, they invite him to join their good times over Coca-Cola. He doesn’t even drop a football that comes his way.

"The Super Bowl broadcast can be an amazing stage for advertisers if it aligns with their brand strategy; however, brands should not blindly anchor themselves to history," Frank Cooper, senior VP-chief consumer engagement officer at PepsiCo Americas Beverages, said then in a statement. "In 2010, each of our beverage brands has a strategy and marketing platform that will be less about a singular event, less about a moment, more about a movement.‪"