Memes have become an Internet phenomenon, encompassing the viral nature of the Web and promoting sharing, communication, and social interaction. .MEME lends a domain name space to this fun purpose and can be used by meme generators, bloggers who aggregate memes or discuss the latest meme trends, or anyone who creates an image, text, or video and hopes to network it online to viral status. .MEME can also be used by those who study mimetic behavior in sociological contexts.