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Retail Loyalty and the Consumer

Conlumino and SAS

About this paper

In today’s retail market, where organic growth is thin on the ground, securing the loyalty of existing customers has never been more important. Retailers must retain their best customers and attract new ones from rivals. Retailers are using loyalty cards more than ever in order to collect information from which they can glean valuable customer insights, as well as provide rewards that hopefully foster long-term loyalty. Retail Loyalty and the Consumer is a fascinating report that provides an excellent summary, including helpful statistics, on the state of loyalty programs, what consumers and retailers are thinking, and what seems to be working – and not.

About SAS

SAS is the leader in analytics. Through innovative analytics, business intelligence and data management software and services, SAS helps customers at more than 83,000 sites make better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW®.