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A small bakery that hasn’t even been open for a year is already having to spend thousands of dollars to change its name after General Mills took issue with the shop’s use of the term “doughboy.”Two weeks after Doughboy’s Bake Shoppe — named after the nickname for the father of one of the owners — opened in January, the …

Bakeries wouldn’t seem the obvious place for one-percenters to spend their dough. But Sant Ambroeus is not your average bake shop. Founded in Milan back in 1936, the traditional Italian eatery has spread across tonier tri-state ’hoods — Southampton, SoHo, Madison Ave. — to become the pastaria and pasticceria of choice for major fashion, media...