With an estimated 70 million mobile Internet users in the country, Mobile Internet is taking off in India. And to help your business get ahead in this mobile era - we at Google India are very excited to launch a new initiative called ‘Let’s talk Mo’.

With Indian smartphone users spending over 72 mins daily on the mobile web (89% of them are searching for information*), the user-experience is not optimized for the mobile screen as most Indian websites are still designed for the PC experience. That’s why starting today, Google is giving Indian businesses two options: (1) Create a mobile optimized site for Free (2) Test how user friendly is your existing mobile site. We have launched a dedicated website that provides all the tools and resources that businesses need to have a presence on the mobile platform.[*Source: Nielsen Informate Insights for smartphone users 2012]

On the Let’s Talk Mo website, businesses will be able to see how their sites look on a smartphone using the GoMoMeter tool and get personalized recommendations for creating a more user friendly experience. You can also choose from a range of partners who provide a Do It Yourself (DIY) tool to create a mobile site free of cost. The site also provides information on current mobile trends, best practices, case studies and various other resources to help businesses develop a successful mobile presence.

What's more, whether you are an advertiser, agency or a publisher, we have customized guides tailored to your specific requirements.

With more and more people using their mobile phones to explore the web, it makes sense for businesses to have a website optimized for mobile, sooner than later.