June 8th, 2019

Grab a spoon and celebrate the most important meal of the day at Battle Creek's National Cereal Fest! This signature festival highlights Battle Creek's heritage as the birthplace of the cereal industry and is a tradition that draws people from far and wide.

The Breakfast table is first from 8am - 11am with the Festival continuing to 12:30 pm then the parade is after at 1pm.

There will also be a cook-off at 9:30am between local resturants!

This family-friendly festival also includes a variety of local, regional and national entertainment, exciting children's activities, inflatables, vendors, demos and much more. Join us for this tasteful tradition made possible through our generous corporate and community donors, and the efforts of over 100 incredible volunteers.

At Battle Creek's National Cereal Fest, there is truly something special for everyone. So dig in and enjoy!

Cereal Fest Entertainment | Saturday, June 8th

Downtown Battle Creek, MI

This year's festival features a diverse roster of entertainment, more than 50 vendors, Kids' Zone, community services/resources, and more! A fun time for the entire family! Special attractions include: