We were expecting the Zuk Z1 to be outed at the end of next week, on August 21, but the device has already been introduced on the official website (in Chinese). And, as it was pretty much expected, the handset is another interesting entry into the cutthroat segment of affordable smartphones.

The Zuk Z1 is now available for a price of 1,799 ($285) but for the time being only Chinese customers will be able to buy it, and we don’t know when exactly it would be coming to other markets, as well. At this price point, the new device coming from Lenovo’s fresh Zuk sub-brand comes with quite a lot in its basket, as follows:

As we can see, there are quite a few features that standout from this device, such as its quite big battery, a capable selfie camera (usually most device at this price tag opt for a 5MP one), the fingerprint reader and a decent internal storage. It is also running the latest version of Android, even if it’s under Zuk’s own software flavor and comes with the reversible USB-C port, the latest craze among phonemakers. A metal frame holds the screen while the back is glossy plastic.

Not the mention the amount of RAM and the processor or the camera with a Sony sensor (IMX214) with OIS, as well. When you come to think of it, as a matter of fact, almost all its specs and features are quite good, so I personally predict good sales, at least coming from those who buy a device especially judging by its specs sheet.

The fact that Zuk is backed by Lenovo allows it to benefit from a very mature supply chain, which could be the reason for so many great features at this price.