It’s official: HTC Zoe is now available to many Android handsets running version 4.4 or higher, HTC name stamp or no. This is HTC’s first step in bringing the Zoe experience to devices outside its branded offerings, and it also marks the app’s transition into more of a social network than a mere enhanced gallery – so we decided to put it under the lens in a quick HTC Zoe walkthrough video.

Keep in mind that the app available now is an open beta; HTC acknowledges that it’s not perfect, but is encouraging feedback via several dedicated channels. The full version 1.0 is on track for a Fall 2014 release.

We were very impressed with the initial build of Zoe when we went hands-on in our HTC One M7 review last year, and again in our in-depth look at the One M8 this past spring. The revised Zoe looks to build on that laudable legacy with some pretty impressive features for a beta: new stock music and editing options, easy discovery of new friends, cross-posting to Twitter and Facebook, simple remixing of others’ content, and more. Plus, now you can use the term “Zoe-bombing,” so what’s not to love?

Check out our HTC Zoe walkthrough below, and let us know whether you think this new strategy for HTC –its pivot into software and services from a pure hardware position– will prove successful in the long run!