One of the potential benefits to Amazon’s proposed purchase of Whole Foods is that the online giant might bring its expertise in data analytics and pricing: “Amazon’s wide-ranging data collection and sophisticated analysis helps it set prices and decide what offers to present to different customers” (from “Amazon-Whole Foods tie-up could speed grocery transformation,” ABC News, June 19, 2017). Read this article and note the implications for Whole Foods pricing.

What kind of pricing strategies could Amazon bring to the grocery market? In what other ways could Amazon leverage its online expertise at Whole Foods?