A digital startup aims to enable maritime companies to harness data, drive digitalisation and adopt technology to improve efficiency and introduce new business models.

Raa Labs’ initial offering ranges from orchestrating the architecture necessary for harnessing data from hundreds of vessels to improve performance while reducing environmental impact and operational expenses, to tailor-made applications enabling effective collaboration processes across company disciplines and divisions. Raa Labs will also deliver new solutions, specially designed to meet needs or challenges in the industry, reducing industry inefficiencies.

“We ensure that our customers consider the entire value chain from an innovation standpoint, securing long-term growth and return on investment. We’re not an applications company giving you just a piece of the puzzle,” explained Ari Marjamaa, CEO of Raa Labs.

Multiple benefits

Leveraging technology will allow the industry to meet regulatory requirements, reduce operating expenses and be better adapted to take on the future, said the company.

Norway-based Raa Labs taps into the vast networks of owners Wallenius Wilhelmsen and the Wilhelmsen group. Raa Labs has received US$2m in seed investment from the owners.

“What if you could compare prices and order commodities to your ship on the go, using a user-centred interface and simply getting what you need when you need it, with full transparency? The maritime industry isn’t spoiled with innovation, and our humble ambition is to help the maritime industry reinvent itself,” said Mr Marjamaa.