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The top drug product classes advertising in professional health journals in 2014

In 2014, print advertising dollars in professional health journals surpassed $606 million, a 2% increase year-over-year, according to Kantar Media. Antineoplastic Agents took the top spot as the most advertised product class with nearly $52 million spent.

The top product classes by dollars are as follows:

Top 5 Print Ad Drug Classes (Dollars): January–December 2014

Antineoplastic Agents – $51.7 MM (+7%)

Diabetes Oral – $23.7 MM (+25%)

Anticoagulants Oral – $17.9 MM (-35%)

Antivirals, Others – $13.8 MM (+261%)

Diabetes Insulin – $12.8 MM (-4%)

The percentage changes in parentheses compare 2014 to 2013. For more information on these ad insights or other data, contact us.