“The next wave of content marketing is getting the community to create content,” Jennifer Burnham, director of social strategy & content marketing at Salesforce, told 35 attendees at “Who’s Kicking Ass: 3 Mini Content Marketing Case Studies,” held last week at Impress Labs, a digital marketing agency in San Francisco.

I was particularly attracted to her message because that’s what our new startup, Cruiseable, is attempting to do: get the community to be part of the content creation process. Continue reading →