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As more and more people adopt to smartphones, the number of Indian travellers turning to their mobiles to book for their vacations has been increasing rapidly, according to a study conducted by Ipsos for Google India. The survey of over 1,500 [ ... ]

Marketers are increasingly gearing towards customer acquisition via social media in the year 2013. Octane.in released a report which saw the participation of 500 Indian marketers from 412 companies. According to this report, social media and email marketing gained top [ ... ]

Retail purchasing is seeing a marked shift. A recent research study from Google, in collaboration with digital intelligence provider Compete, predicts that 57% of all retail shopping will be either online or web-influenced in 2012. The study aims to ascertain the role that digital [ ... ]

Facebook introduced an important update to their page insights – the reach metric will now include data from mobile as well. Reach is defined as the total number of people who have seen a page post within the first 28 days [ ... ]

Nike launched the Nike+ Running application on Facebook last week, with mobile integration for iOS and Android. The app implements Open Graph and incorporates the best practices suggested by Facebook Developer Blog, as reported in our article, ‘Why should you [ ... ]

Pew Research Center’s latest report says that 15% of online adults use Twitter as of February 2012, and 8% do so on a typical day. The proportion of online adults who use Twitter on a typical day has doubled since [ ... ]

The ‘Generation Y’ survey by Tata Consultancy Services provides several keen insights into how India’s youth use social media. With youth being a key target demographic for several brands, it is useful to know their preferences, major trends and social media [ ... ]