Tag Archives: healthy food choices

A recent SupermarketNewsarticle shared some interesting insights into how grocery shoppers are making decisions with respect to making healthier choices.

The primary factors influencing these “at the shelf” decisions include:

Concerns about impact on personal health/well-being

Desire to know exactly what ingredients go into their food

Environmental impacts

Do not want to support suppliers that use of genetically modified organisms (GMO’s)

While the study also showed an increasing number of shoppers relying on online-only retailers, (a trend led by Millennials), they’re selecting a narrow range of products online, such as household cleaning products, and continue to buy fresh bakery and produce items in-store.

Data continues to indicate that in response to consumer demand supermarkets are serving the wellness customer better than ever, offering more selection and variety, expanded private brands, and, in some cases, dedicated departments.

A recent SupermarketNews article reported that this trend was visible not only in the produce bins, but also in the snack aisle.

In addition, older shoppers who are concerned about staying healthy as well as younger shoppers fighting for authenticity are supporting this trend via their buying habits.

This data is consistent with information shared by the Institute of Food Technologists, which indicates nearly nine in 10 adults feel that fresh foods are healthier, and 80% believe that they are tastier. The IFT also reported that 78% of consumers are making a strong effort to eat more fresh versus processed foods and shoppers are buying more fresh ingredients as well.

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