First of all let’s understand what the word ezine or e-zine (my spell checker prefers the latter) means. It’s a word that came into being with the massive expansion of the Internet to describe a magazine or newsletter delivered by electronic means. Of course, you only have to look on the shelves of your local…

I have lumped these 2 weeks together in this progress report because we are now at a stage where we need to decide, firstly on a niche and secondly establish two or three product ideas within that niche, so the two weeks training tended to blend together. JT encouraged us to think through this…

What is an information product? Well, at risk of stating the obvious, it is a product that provides information. It provides information that people are willing to pay for. Who is willing to pay for information? Before I answer that, let me explore another question. What are people doing when they go online? Apart from…

I enjoyed this week the most, because it took me into new territory. The task was to install Link Supercharger, provided free to members by Simon Phillips & Randy Smith, colleagues of JT on this training program. It is a very clever bit of software which cloaks ugly affiliate links. This then led to setting…

With this article, I am provoking opinions and comments concerning the approach to being successful in an online environment compared with an offline environment. In offline sales and marketing, in a B2B environment, I learned that to be successful you need to be predominantly proactive as an individual, but as a company you needed to…

The first task this week was to download, install and activate a plugin which provides legal notices on our blog. It is necessary to ensure that your visitors are fully aware of what they can and cannot do when on your site, covering such things as copyright, intellectual property, privacy policy, cookies, affiliate disclosure etc…