March 10, 2011 10 am-12:30 The New School. The Lang Center, 55 West 13th Street:

10 am. Membershipmeeting.

10:30 Advanced Seminar for Book Critics and Others in the Book Biz
with Prof. SREESREENIVASAN, Dean of Student Affairs, Columbia Journalism School & contributing editor, DNAinfo.com

Everything (well, lots) you need to know about tracking hits, technorati, seo, search optimization,saving time with your computer, search engines besides Google (including those that don’t track where you go).

SREESREENIVASAN is a tech evangelist and skeptic (he can explain how he's both) specializing in explaining technology to non-techies. He is a professor and dean of students affairs at Columbia University's Graduate School of Journalism, where he teaches in the digital media program (he has also been teaching entrepreneurship at the J-school and digital-media marketing for an MBA Master Class at Columbia
Business School). He is a contributing editor at DNAinfo.com, a Manhattan-news startup he helped launch in 2009 with Joe Ricketts, the founder of Ameritrade.

In 2009, he was named one of AdAge's 25 media people to follow on Twitter and was one of 22 professors named to the "Top 100 Twitterers in Academia" by OnlineSchools.org.The founding administrator of the Online Journalism Awards at Columbia, the world's largest new-media prizes (which are now based elsewhere), he has since been a judging leader for the National Magazine Awards for
Digital Media for several years and is also a judge for the Shorty Awards, which honors the best people and organizations on Twitter.You can find him on Twitter at http://twitter.com/sreenet and on the Web
at http://sree.net/

For over 10 years David Carnoy has been an executive editor at CNET, where he covers a wide range of gadgets and gizmos and writes Fully Equipped, a column about "The electronics you lust for." An expert in e-books and e-reading devices, he’s also the author of the novel "Knife Music" (Overlook Press), a bestseller on the Kindle.

Carolyn Kellogg is an L.A. Times staff writer focusing on books, where she writes reviews and features, covers the changing publishing industry, and blogs at Jacket Copy. She's trying to figure out how best to communicate with the more than 100,000 people following LA Times books on Twitter.

Bruce Seymour is the Managing Director of MEA Mobile. In the last year he produced over 30 mobile applications on the iPhone and Android platforms. MEA Mobile apps have been in over 22 Apple top ten positions within their product category and have been featured on the front page of multiple iTunes stores worldwide. MEA Mobile products have been covered in top technology and media outlets including: Engadget, Gizmodo, NotCot, MacLife, MacWorld and PC World.

Craig Morgan Teicher is Senior Web Editor at Publishers Weekly, where he also writes about digital publishing, maintains the PWxyz blog, and edits poetry reviews. He was also the founding editor of MediaBistro's eBookNewser blog. He is the author of two books, Brenda Is in the Room and Other Poems and Cradle Book, and Vice President/ Technology on the board of the National Book Critics Circle.