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Destination branding has grown as a powerful marketing tool that helps a touristdestination distinguish itself from its competitors. This study showcases the branding process of a local attraction in Florida, USA, from the theoretical perspective of value co-creation. The attraction's owners,...

Interest in cultural/heritage tourism has been increasing in recent years. The number of person-trips has increased from 192 million in 1996 to almost 217 million in 2005 (a person trip is one person traveling 50 miles or more away from home, one way). Thus, the number of travelers visiting...

Author(s)

Wolfe, K. L.; Hodur, N. M.; Leistritz, F. L.

Publisher

Department of Agribusiness and Applied Economics, North Dakota State University, Fargo, USA

Information sources about a product or service potentially affect a tourist's purchase decision. Further, the demographic and socioeconomic characteristics of tourists influence the manner in which they search for, rate and use information about tourism-related products or services. The article...

The propositions and the usefulness of the purchase consumption system or PCS (a sequence of mental and observable steps a consumer undertakes to buy and use several products purchased leads to a purchase sequence involving other products) for tourism research is examined. Data from interviews...

In recognition of the model of tourist consumption systems and the inherent interdependencies between different decisions made by tourists, this paper attempts to define segments that behave similarly in relation to these travel decisions. The question was whether there exist typical combinations...

A key goal of tourism marketing strategy in Illinois, USA, is to use information to modify travellers' behaviour in order to increase the number of days spent in the state as well as the level of visitor expenditure. Illinois operates 14 tourist information centres near Chicago that provide...

The potential influence of eight decisions made by researchers that are unlikely to be reported in economic impact analyses are identified and empirically tested. The data set was comprised of studies undertaken at nine state parks in Texas. Four of the decisions were categorized as being...

The role of on-site trips in recreation demand modeling is examined by means of the travel cost method. An understanding of on-site choices of site attractions and costs incurred by visitors is important if analysts are to estimate the popularity of the various attractions and, ultimately, to...

The reasons why American Jewish students from the USA come to study in Israel are examined. Data are obtained from 1886 students who visited Israel during the 1994-95, 1995-96, and 1996-97 academic years. Multidimensional data analysis reveals four motivational categories: religion; tourism;...