Biography

Bios. They tend to sound arrogant and pompous.

It’s where you are supposed to brag about how great you are (isn’t that what Facebook is for?), for the purpose to determine if I am worth your time. I am worth your time.

Take it away third-person narrator.

Arthur is an original Internet entrepreneur founding an Internet company before the web browser even existed. He wasn't learning about digital marketing, branding, innovation,development; he was creating it. He is a self-described TED fanatic and is the founder and curator for TEDxNaperville.

Arthur recently founded Lab Z, an Innovation Agency that focuses on a new approach to authentic human engagement. He calls this Human Experience Design. This model allows for the intentional design of authentic engagement for organizational cultures, products, services, and brands.

In his spare time he carves Tiki Moai, jumps off cliffs in his paraglider and grills a mean Picanha.

What Arthur Has Accomplished

Sold XNet in 1999 to a NASDAQ traded public company, Winstar Communications.

In 2001, Winstar declared bankruptcy, Arthur and another co-founder re-purchased XNet in bankruptcy court, pennies on the dollar.

While at XNet Arthur found TEDxNaperville in 2008, an independently run event under a license from the TED organization.

Arthur has over 22 years’ experience in digital marketing, online networks, social communities, and other elements of a digital business.

He has created numerous innovations such as Twitter strategies for connections, a Digital Engagement Plan framework, an EBook on event partnership strategies and most known by his peers for his mathematical formula on digital media utilization.

Curated and helped shaped the content of over 100 speakers, including an Olympic medalists, top scientists, an astronaut, and even a United States Secretary of Commerce.

What Arthur Has Developed At XNet

Found the Silicon Prairie Social technology group of 2,000 members dedicated to technology oriented networking.

Pioneered the branding and marketing of Internet based hosting services and connectivity.

Created innovative web products and services such as the "Digirati" line of services.

Developed the industries earliest forms of digital media best practices.

Assisted in the design, sourced all materials and contractors, and built a datacenter.

Designed Twitter procedures for lead generation.

Produced a Digital Audit procedure and Action Plan for social media outreach.

Created a social media formula used to establish messaging value in various digital media and presented it to numerous groups and companies.

What Arthur Has Cultivated at TED/TEDxNaperville

Founded and leads a 76+ volunteer team to produce a yearly event of over 700 participants and over a dozen speakers and performers.

Awarded a TED prize for "Best Design" for regional representation.

Created numerous best practices for the TED/TEDx community including Partnership and Speaker publications, a Sponsorship Ebook, and a dynamic website dedicated to sharing engagement ideas for TEDx organizers.

Spoke at a TED conference, Palm Springs, on name badge best practices for events.

Speaker at TEDxBeaconStreet, Boston.

Hosted a conference session in Doha, Qatar on event engagement strategies for TED.

Created interactive engagement tools used at TED Summit, Banf, and TED Global, Tanzania.

What Arthur Has Created at LAB Z

Created a full day training course on Experiential Design for Johnson & Johnson's Core Leadership curriculum.

Designed a risk-themed experience for Transamerica Financial producers, with never-before-experienced local tours, authentic speakers, and a themed interactive dinner focused on artful conversation around a new branded theme of "risk".

Expanded the DuPuis Group’s sphere of influence in sustainable food culture via a ½ day experiential dinner. Participants toured disruptive, change-effecting businesses and took part in high-impact relationship building.

Emotional intent and design concepts used with pharmaceutical Amgen

A method to disrupt the typical corporate workshop & presentation format to allow for active and engaging learning and authentic dialogue.

Formulated a model to enable organizational culture development and employee/customer/patient engagement from a bottom up approach.