2012 Sponsors

Friday, November 9, 2012

8:40 AM -

KEYNOTE ADDRESS: BREAKING A LITTLE GLASS

Ginger Siegel, Executive Vice President, PNC BANK

Albert Einstein said: “Insanity: doing the same thing over and over again and expecting different results.” Said another way: “If we want to significantly boost small business revenue and bank productivity, then we gotta break a little glass,” particularly when our change-avoidant institutions seem to be made shatter-proof! Ginger Siegel, veteran of five successful large-scale change efforts and beginning a sixth, will share strategies she has used successfully to launch change and accelerate results, including the critical traits we need to develop or hire in leaders at all levels to carry changes forward.