Contemplating an exciting career in mass media? Check out the Department of Mass Communication
and Journalism. Graduates of the program are well represented on the staffs of many
of America's finest newspapers, radio and television stations, broadcast and film
production companies, advertising agencies, and public relations firms.

MCJ graduates in print -journalism are working for newspapers such as the New York
Times, USA Today, the Los Angeles Times, the San Francisco Chronicle, the Fresno Bee,
and other major newspapers. Graduates in broadcast journalism are heavily represented
on the staffs of Fresno radio and television stations. They also can be found at CNN,
ABC, NBC, CBS, ESPN, and PBS. Graduates in advertising are working for agencies that
includeJ. Walter Thompson, Chiat/Day, Publicis and Hal Riney, and Foote, Cone, and
Belding. Public relations graduates have obtained jobs with American Airlines, Caltrans,
Coca-Cola, and other nationally known entities.

The department's advertising students regularly finish high in regional and national
competitions sponsored by the American Advertising Federation. The students have drawn
high praise from corporations participating in these competitions.

Broadcast production students have won awards in the California State University Media
Arts Festival, Charleston International Film/Video Festival, the Silver State Documentary
Festival, The Telly, The Communicator, and Videography Awards competitions. The campus
radio station, KFSR-FM, has received a Gold record from Columbia Records, as well
as various other awards.

Students have a choice of career options: advertising, broadcast journalism, digital
media, electronic media production, print journalism, and public relations.

Affiliations

The department is a member of the Association of Schools of Journalism and Mass Communication,
the Broadcast Education Association, and the California Newspaper Publishers Association.

Student organizations include chapters of the American Advertising Federation, Kappa
Tau Alpha (a national journalism scholarship society), the National Press Photographers
Association, and the Society of Professional Journalists.

The department hosts the annual high school competitions for the San Joaquin Valley
Scholastic Press Association.

Facilities

The department maintains studios and laboratories for audio production; video production
and editing; still photography; and computerized research, writing, and design. The
department produces a student-run newspaper, The Collegian, in both paper and on-line
versions. The department also oversees a student-run campus radio station, KFSR-FM,
and produces television programs and video projects through a student organization
called B# Video.

Courses

Mass Comm & Journalism

MCJ 1. Mass Communication and Society

Prerequisite: G.E. Foundation A2. Examines the political, economic, cultural, and
behavioral impacts of mass media in national and international contexts. Analyzes
the historical factors that have shaped the structures, practices, and products of
mass media industries, and assesses contemporary trends in media-society relations.
G.E. Breadth D3.

Units: 3Course Typically Offered: Fall, SpringGE Area: D3

MCJ 5. Basic Editing

Application of basic language skills to media writing and Editing. Recommended for
all majors who must take an approved English language course prior to attempting the
Department Qualification Exam a third and final time; course does not substitute for
passing DQE.

MCJ 17. Photojournalism

Introduction to the theory and practice of photojournalism. Study of the characteristics
and role of the journalistic photograph in news communications. Lectures and laboratory
experiences in the use of digital still cameras and basic digital production techniques.
(2 lecture, 2 lab hours)

MCJ 102W. Reporting

Prerequisites: pass Department Qualification Exam, MCJ 10. To be taken no sooner than
the term in which 60 units of coursework are completed. Analysis of news sources;
techniques of interviewing applied to specific reporting situations; coverage of campus
and community functions in the preparation of articles for the media. Meets the upper-division
writing skills requirement for graduation. (2 lecture, 2 lab hours)

MCJ 106. Graphic Design Media

Survey, design, and editing of specialized publications such as newsletters, brochures,
and other materials for editorial, advertising, and public relations purposes. Emphasis
on computerized production techniques. (2 lecture, 2 lab hours)

MCJ 116. Advanced Video Production

Prerequisites: MCJ 30, MCJ 113 and MCJ 115 or equivalents, with B or better. Advanced
study of field and studio production. Exploration of narrative and non-fiction visual
storytelling using single and multi-camera approaches. Advanced instruction in directing,
lighting, sound, camera operation and post-production. Projects are intended for public
distribution. (1 lecture, 4 lab hours)

Units: 3Course Typically Offered: Fall

MCJ 118S. Corporate and Nonprofit Media Projects

Prerequisites: MCJ 30 and MCJ 115. Advanced study of the planning, organization, and
execution of media production techniques for informational and educational communications
projects for corporations and nonprofits; a service learning approach provides practical
experience working in production teams with clients. (2 lecture, 2 lab hours)

MCJ 131S. Online Media Design

Prerequisites: MCJ30, MCJ106 and MCJ115, or permission of instructor. Fundamentals
of multimedia storytelling and online media design. Production of multimedia packages
for online distribution that incorporate text, graphics, images, audio, and video.
A service learning approach provides practical experience working in production teams
with Community Benefit Organizations (CBOs) (see Community Engagement and Service
Learning in the General Catalog). (2 lecture, 2 lab hours)

Units: 3Course Typically Offered: Spring

MCJ 142. Advertising Procedures

Overview of all aspects of the field of advertising. Study of history, agent-client
relationships, media, relationship to the behavioral sciences, production of copy
and layouts, and advertising legislation and responsibility.

MCJ 163. Media As Pop Culture

A consideration of the media as part of popular cultural through study of program
forms and social influences.

Units: 3Course Typically Offered: Fall, Spring

MCJ 164. Applied Media Research

Introduces various mass communication research methods. Emphasis on learning elements
involved in the study of planning, designing, and executing mass communication research.

Units: 3Course Typically Offered: Fall, Spring

MCJ 172. Media Law

Study of federal and state laws and regulations that apply to the media, covering
such topics as freedom of information, libel, right to privacy, fair trial-free press,
copyright, obscenity and indecency, advertising regulation, and broadcast law and
regulation, and broadcast law and regulation.

Units: 3Course Typically Offered: Fall, Spring

MCJ 173. Media Ethics

Study of ethical choices in the context of the political, social, and economic structure
of U.S. communications systems. Also emphasizes applying traditional ethical theories
to current media issues and problems.

Units: 3Course Typically Offered: Fall, Spring

MCJ 174. History of Mass Media

Historical background of American media from colonial to modern times.

MCJ 176. International Mass Communication

Assesses complex international forces shaping global media. Examines ways mass media
of North American countries and other nations affect international relations. Focuses
on impacts of international news flows, role of media in national development, effects
of transnational entertainment, and advertising content. G. E. Multicultural/International
MI.

Units: 3Course Typically Offered: Fall, SpringGE Area: M/I

MCJ 177T. Media Topics

Prerequisite: upper-division standing. Topics explore various aspects of the relationships
between media and society in national and international arenas.

Units: 3, Repeatable up to 6 units

MCJ 178. New Media Technologies

Prerequisites: G.E. Foundation and Breadth Area D. Addresses the social, political,
economic, and philosophical implications of new digital media, as well as the corporate,
government, and institutional forces that have shaped the new digital media landscape.
Particular attention is given to uses of the technologies and the dynamic relationship
linking technology, culture, and social change. G.E. Integration ID.

Units: 3Course Typically Offered: Fall, SpringGE Area: ID

MCJ 179. Cineculture

Explores a wide range of socio-cultural-political topics through a series of film
and lectures. Emphasis on critical analysis of diverse cultures as they are represented
in film. Students develop a global awareness and understanding of cultural diversity.
G. E. Multicultural/International MI.

MCJ 204. Introduction to Mass Comm Graduate Studies

Introduces students to the field of mass communication. Discussion includes an overview
of various research methods in the field, the process and production of research proposals,
and the process of planning a program of study. Emphasizes a scholarly style of writing.

Units: 3

MCJ 205. Mass Communication Theory

This course examines the history and development of prominent mass communication theories
and their application in the field of mass communication research.

Units: 3

MCJ 206. Quantitative Methods in Mass Communication

Introduction in quantitative research designs and statistical procedures. Areas of
examination include various statistical tests used in mass communication research,
criteria for evaluating scientific research, and computer assisted (SPSS) statistical
procedures. Students will design and complete a research project.

Units: 3

MCJ 207. Qualitative Methods in Mass Communication

This course examines various qualitative methods used in mass communication research,
such as historical analysis, legal research, cultural analysis, content analysis,
and participant/observer analysis. Students will design and complete a research project.

Units: 3

MCJ 214. Media Technology and Systems

Seminar in emerging communications media. Technological developments, corporate and
governmental policies, and the sociopolitical implications of current and projected
applications. (Formerly MCOM 214)

Units: 3

MCJ 215. Media Ethics and Regulation

Seminar in the law and ethics of mass communication, with emphasis on current social
and ethical controversies and the impact of regulatory trends on media professionals.
(Formerly MCOM 215)

Units: 3

MCJ 216. Global Media and International Relations

Focus on mass communication and international relations by examining global flow and
impact of news, entertainment content, transnational advertising, and information
technologies. Issues discussed in the context of international mass communication
theory and research. (Formerly MCOM 216)

Units: 3

MCJ 240T. Seminar in Media Industry Practices and Management

Exploration of current challenges and advanced practices in the media or management
in a particular media-related industry: advertising, broadcasting, public relations,
journalism, Internet. (Formerly MCOM 240T)

Units: 3, Repeatable up to 9 units

MCJ 240T. Cultural Criticism of Media

An introduction to the analysis and interpretation of media texts. The student will
learn theories and methodologies to understand and explain the cultural significance
of mass media texts within a mass-media-saturated society.

Units: 3, Repeatable up to 9 units

MCJ 290. Independent Study

MCJ 298. Project

Prerequisites: permission of instructor; see Criteria for Thesis and Project. Completion
of a significant project appropriate to the student's area of specialization. A written
report and a presentation to the faculty are required. Approved for RP grading. One
or two semesters, depending upon project complexity. (Formerly MCOM 298)

Units: 6

MCJ 298C. Project Continuation

Pre-requisite: Project MCJ 298. For continuous enrollment while completing the project.
May enroll twice with department approval. Additional enrollments must be approved
by the Dean of Graduate Studies.

Units: 0

MCJ 299. Thesis

Prerequisite: See Criteria for Thesis and Project. Preparation, completion, and submission
of an acceptable thesis for the master's degree. Presentation to the faculty is required.
Approved for RP grading. (Formerly MCOM 299)

Units: 6

MCJ 299C. Thesis Continuation

Pre-requisite: Thesis 298. For continuous enrollment while completing the thesis.
May enroll twice with department approval. Additional enrollments must be approved
by the Dean of Graduate Studies.

Units: 0

MCJ 429T. Filmmaking

Units: 3

MCJ 629T. 35MM Filmmkng

Requirements

Bachelor of Arts Degree Requirements

Mass Communication and Journalism Major

Majors must complete a minimum of 33 semester units of mass communication and journalism
courses with a grade of C or better in each course. To ensure that students obtain
a broad academic background, additional coursework outside of the department is required.

In addition to completing the university's General Education requirement of 51 units,
students must also complete 15 units from the department's Liberal Arts and Sciences
Course List. The Liberal Arts and Sciences Course List is available from the student's
faculty adviser and on the MCJ website at http://mcj.fresnostate.edu/programs/advising/liberal-arts-and-science-courses-2/.

The department's requirements for study outside the major meet the communications
industries' preference for graduates with strong grounding in the liberal arts and
sciences.

Specializing within the major

Each MCJ major must select an option, which is an area of specialization within the
major. The options are advertising, journalism, multimedia, and public relations.
The courses required for each option are listed under Major Requirements.

Advising Notes

In addition to the above requirements, MCJ majors must observe the following:

Before enrolling in any of the department's writing or editing courses, all students
must have passed the Department Qualification Exam (DQE). The DQE is administered
by the department and tests fundamentals of grammar, spelling, and punctuation. Students
are permitted three attempts to pass the DQE but after two unsuccessful attempts,
they must take MCJ 5.

MCJ majors are not permitted to enroll for CR/NC grading in MCJ courses applied to
the major, except for courses that require such grading.

No General Education course offered by the Department of Mass Communication and Journalism
may be used to satisfy the General Education requirements for MCJ majors. MCJ courses
which may not be used for General Education are MCJ 1, 175, 176, 178, and 179. Consult the Schedule of Courses for a current list of approved General Education
courses.

Students must meet all university graduation requirements. This includes the Upper-Division
Writing requirement, which may be met by taking MCJ 102W, a "W" course from another
department, or the Upper-Division Writing Exam.

Faculty

All MCJ faculty members serve as career and academic advisers to students. Faculty
members maintain close ties with the professional community and help students find
internships and jobs. The faculty has substantial professional experience and several
members are recognized nationally for writing textbooks and conducting research. Most
are involved in media operations of various types at both local and national levels.
Several have won awards.

Name

Degree

Email

Phone

Adams, Katherine L

Doctor of Philosophy

kathya@csufresno.edu

559.278.4546

Asahina, Roberta R

Doctor of Philosophy

robertaa@csufresno.edu

559.278.5704

Baker, Gregory E

Master of Arts

grbaker@csufresno.edu

Daniel, Alice L

Master of Science

adaniel@csufresno.edu

Debbas, Maxwell P

Bachelor of Arts

maxdebbas@csufresno.edu

Edwards, Jan L

Master of Science

jedwards@csufresno.edu

559.278.5401

Egan, Candace L

Master of Arts

candace@csufresno.edu

559.278.5070

Hart, Bradley W

Doctor of Philosophy

brhart@csufresno.edu

559.278.1160

Haydock, Timothy E

Master of Arts

thaydock@csufresno.edu

Hays, Elizabeth A

Master of Arts

bhays@csufresno.edu

559.278.6154

Husain, Mary E

Doctorate of Education

mhusain@csufresno.edu

559.278.5702

Lowe, James B

Bachelor of Arts

jalowe@csufresno.edu

559.278.2087

Martin, Bradley K

Bachelor of Arts

brmartin@csufresno.edu

McCoy, Kelley M

Doctor of Philosophy

kmccoy@csufresno.edu

559.278.7028

Orozco, Ronald A

Bachelor of Arts

ronaldo@csufresno.edu

559.278.2087

Pierce, Tamyra A

Doctor of Philosophy

tpierce@csufresno.edu

559.278.2632

Rice, Gary H

Doctor of Philosophy

grice@csufresno.edu

559.278.2026

Soares-Wilson, Faith M

Master of Arts

fmsidlow@csufresno.edu

559.278.4868

Therkelsen, Jes P

Master of Fine Arts

jtherkelsen@csufresno.edu

559.278.5078

Trujillo, Michele K

Master of Business Admin

mtrujillolong@csufresno.edu

Careers

Contemplating an exciting career in mass media? Check out the Department of Mass Communication
and Journalism (MCJ). Graduates of the program are well represented on the staffs
of many of America's finest newspapers, radio and television stations, broadcast and
film production companies, advertising agencies, and public relations firms.

MCJ graduates in print -journalism are working for newspapers such as the New York
Times, USA Today, the Los Angeles Times, the San Francisco Chronicle, the Fresno Bee,
and other major newspapers. Graduates in broadcast journalism are heavily represented
on the staffs of Fresno radio and television stations. They also can be found at CNN,
ABC, NBC, CBS, ESPN, and PBS. Graduates in advertising are working for agencies that
includeJ. Walter Thompson, Chiat/Day, Publicis and Hal Riney, and Foote, Cone, and
Belding. Public relations graduates have obtained jobs with American Airlines, Caltrans,
Coca-Cola, and other nationally known entities.

The department's advertising students regularly finish high in regional and national
competitions sponsored by the American Advertising Federation.

What You Can Earn

Reporter III $52,287 (in our region)

Public Relations Specialist I $47,107 (in our region)

Account Executive - Advertising $69,060 (in our region)

Source: HR Reported data from salary.com as of December 2012

Media Job Market Website

Interesting Classes You Might Take

Video Production

Reporting

Broadcast News Writing

Radio-Television Performance

What You Can Learn

Media planning and buying for advertising media

Principles of graphic design for mass media and the selection of photographs and design
elements for content, aesthetic values, and technical quality

Production theory and practice; planning and producing for the director's role

About the College

The College of Arts and Humanities provides a diverse student population with the
communication skills, humanistic values and cultural awareness that form the foundation
of scholarship. The college offers intellectual and artistic programs that engage
students and faculty and the community in collaboration, dialog and discovery. These
programs help preserve, illuminate and nourish the arts and humanities for the campus
and for the wider community.