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Budget

Social Media: Free, on Instagram

Radio Ad:Online:$2,566,065(17 weeks) TV:$6,800,000(17 Weeks)

Print Ad:$237,577(Running 1 month)

All together:$9,603,642

Statement Of Benefits

With this movement of releasing more mature games we will not only accomplish our two primary goals, which is to gain more an older audience and sell more games. With this change we will effectively increase the gain of more dedicated people within our franchise. Statistics show that 73% of people who play video games are over the age of 18. This means that a large majority of gamers are of a more mature age, meaning that with the release of more mature games we will definitely be able to appeal to them. We are already known to have an exclusive ray of games which are still children friendly and many fans still love and desire them. But we lack the many common games that other console companies are providing. This is because to keep our family friendly image we have avoided releasing these common more mature games, And I think we should pull away from this image. The common consumer doesn’t want to buy a console for only a couple of titles they wish to play. They wish to experience enjoying the many standard games while also having their exclusives. We already have a nice feature “exclusives” now we must have the standards which will put us above the other consoles. It is time to not be a family friendly console but a console everyone can play.