Craig writes about reading and publishing, from the memex and the dynabook to the Kindle, the iPhone, and the iPad, all the way back around to plain ol’ email and good old-fashioned physical books.

We were looking for the Future Book in the wrong place. It’s not the form, necessarily, that needed to evolve—I think we can agree that, in an age of infinite distraction, one of the strongest assets of a “book” as a book is its singular, sustained, distraction-free, blissfully immutable voice. Instead, technology changed everything that enables a book, fomenting a quiet revolution. Funding, printing, fulfillment, community-building—everything leading up to and supporting a book has shifted meaningfully, even if the containers haven’t. Perhaps the form and interactivity of what we consider a “standard book” will change in the future, as screens become as cheap and durable as paper. But the books made today, held in our hands, digital or print, are Future Books, unfuturistic and inert may they seem.

The value you want form a CSS expert is their CSS, not their JavaScript, so it’s absurd to make JavaScript a requirement.

Absolutely spot on! And it cuts both ways:

Put CSS in JS and anyone who wishes to write CSS now has to know JavaScript. Not just JavaScript, but —most likely—the specific ‘flavor’ of JavaScript called React. That’s gatekeeping, first of all, but the worst part is the JavaScript aficionado didn’t want CSS on their plate in the first place.

This is very, very good news. Following on from the recent announcement that a huge swathe of Flickr photos would soon be deleted, there’s now an update: any photos that are Creative Commons licensed won’t be deleted after all. Phew!

I wonder if I can get a refund for that pro account I just bought last week to keep my Creative Commons licensed Flickr pictures online.

I’ve got a lot of photos on Flickr (even though I don’t use it directly much these days) and I’ve paid up for a pro account to protect those photos, but I’m very worried about this:

Beginning January 8, 2019, Free accounts will be limited to 1,000 photos and videos.

That in itself is fine, but any existing non-pro accounts with more than 1000 photos will have older photos deleted until the total comes down to 1000. This means that anyone linking to those photos (or embedding them in blog posts or articles) will have broken links and images.

The incentives that Google technology created were very important in the evolution of this current stage of the web. I think we should be skeptical of AMP because once again a single company’s technology – the same single company – is creating the incentives for where we go next.

A thorough examination of the incentives that led to AMP, and the dangers of what could happen next:

I’m not sure I am yet willing to cede the web to a single monopolized company.

Google hijacking and hosting your AMP pages (in order to pre-render them) is pretty terrible for user experience and security:

I’m trying to establish my company as a legitimate business that can be trusted by a stranger to build software for them. Having google.com reeks of a phishing scam or fly by night operation that couldn’t afford their own domain.

Very valuable observations from Paul on his travels, talking to developers and business people about progressive web apps—there’s some confusion out there.

My personal feeling is that everyone is really hung up on the A in PWA: ‘App’. It’s the success and failure of the branding of the concept; ‘App’ is in the name, ‘App’ is in the conscious of many users and businesses and so the associations are quite clear.

Anchor seems to be going for the YouTube model. They want a huge number of people to use their platform. But the concentration of so much media in one place is one of the problems with today’s web. Massive social networks like Facebook, Instagram, and YouTube have too much power over writers, photographers, and video creators. We do not want that for podcasts.

This is a perceptive overview of three different species of agencies—consulting-led, engineering-led, and design-led. Clearleft fits squarely into that last category …and the weaknesses of that particular flavour of agency ring very true:

Design firms have historically lacked the business strategy chops and pedigree of the consultants.

It will probably come as no surprise that Clearleft has been getting “more strategic” recently.

Design needs more MBAs with C-suite relationships and an almost arrogant assumption that of course they belong there, advising the CEO and truly bringing design thinking to business. It’s time to do strategy for real. The market has never been more receptive to it than it is right now.

This strikes me as a sensible way of thinking about machine learning: it’s like when we got relational databases—suddenly we could do more, quicker, and easier …but it doesn’t require us to treat the technology like it’s magic.

An important parallel here is that though relational databases had economy of scale effects, there were limited network or ‘winner takes all’ effects. The database being used by company A doesn’t get better if company B buys the same database software from the same vendor: Safeway’s database doesn’t get better if Caterpillar buys the same one. Much the same actually applies to machine learning: machine learning is all about data, but data is highly specific to particular applications. More handwriting data will make a handwriting recognizer better, and more gas turbine data will make a system that predicts failures in gas turbines better, but the one doesn’t help with the other. Data isn’t fungible.

Paul Ford explains version control in a way that is clear and straightforward, while also being wistful and poetic.

I had idle fantasies about what the world of technology would look like if, instead of files, we were all sharing repositories and managing our lives in git: book projects, code projects, side projects, article drafts, everything. It’s just so damned … safe. I come home, work on something, push the changes back to the master repository, and download it when I get to work. If I needed to collaborate with other people, nothing would need to change. I’d just give them access to my repositories (repos, for short). I imagined myself handing git repos to my kids. “These are yours now. Iteratively add features to them, as I taught you.”

Instead of choosing between the immediacy of a mobile website and the rich experience offered by native apps, you can now offer your target audiences the best of both and improve the commercial performance of your business to boot.

For any single scenario you can name it’ll be easier to create a process for it than build a culture that handles it automatically. But each process is a tiny cut away from the freedom that you want your team to enjoy.

An astoundingly great piece of writing from Paul Ford, comparing the dot-com bubble and the current blockchain bubble. This resonates so hard:

I knew I was supposed to have an opinion on how the web and the capital markets interacted, but I just wanted to write stuff and put it online. Or to talk about web standards—those documents, crafted by committees at the World Wide Web consortium, that defined the contract between a web browser and a web server, outlining how HTML would work. These standards didn’t define just software, but also culture; this was the raw material of human interaction.

And, damn, if this isn’t the best description the post-bubble web:

Heat and light returned. And bit by bit, the software industry insinuated itself into every aspect of global enterprise. Mobile happened, social networks exploded, jobs returned, and coding schools popped up to convert humans into programmers and feed them to the champing maw of commerce. The abstractions I loved became industries.

Oof! That isn’t even the final gut punch. This is:

Here’s what I finally figured out, 25 years in: What Silicon Valley loves most isn’t the products, or the platforms underneath them, but markets.