Web 2.0 Expo New York 2009 Schedule

Below is the preliminary schedule for Web 2.0 Expo New York. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

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Create your own Web 2.0 Expo New York schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

The success of Web 2.0 strategies depends on our ability to deliver content people actually care about. Content strategy is the key! Learn about the roles, processes, and tools necessary to create useful, usable content. Like it or not, we're all publishers now. Shouldn't you start acting like one?

10:05am-10:55am (50m)
Design & UX

We've Done All This Research: Now What?

Steve Portigal (Portigal Consulting)

It's not always clear what to do with the data that comes from conducting user research. In this interactive workshop, participants will experience a framework for turning data from the field into insights, for turning insights into opportunity areas, and for turning opportunity areas into concepts. Designers can more effectively draw a connection all the way from observation to design solutions.

11:10am-12:00pm (50m)
Design & UX

Thinking Visually

David Armano (Dachis Group)

Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something meaningful.

3:15pm-4:05pm (50m)
Design & UX

Bootstrap Usability: Enhancing Your Product on a Shoestring Budget

Sarah Kling (UEVision)

Need to enhance your product but belt-tightening has made your budget uncomfortable? The economic downturn has affected everyone, and as companies compete for smaller pools of dollars, the need to be the very best and attract customers becomes even stronger. This session provides tips and tricks to easily enhance and improve product usability so you can optimize both your budget and your product.

4:20pm-5:10pm (50m)
Design & UX

Designing the Experience Curve

Andy Budd (Clearleft Ltd)

These days people expect more from a website than a handy set of tools and a pretty interface — they want an experience. In this session Andy Budd will look at the 7 key factors that go into designing the perfect customer experience, from initial first impressions, through to game like interactions and immersive experiences.

9:00am-9:50am (50m)
Social Media

The Hidden Costs of Social Sites

Ron Surfield (Turner Broadcasting System, Inc.)

Thinking about adding Community or Social components to your website? There’s no doubt that this trend can seem compelling: who wouldn’t want increases in User session frequency, improved content relevancy, and even content you don’t have to pay to create. Or do you pay? Ay, there’s the rub: what you thought was going to be free, is far from it! We will examine the Hidden Costs of Social Sites.

10:05am-10:55am (50m)
Marketing & Community , Social Media

The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities

Tara Hunt (Buyosphere)

Everyone knows about blogs and social networks such as Facebook and Twitter. And they’ve heard about someone who has used them to grow a huge customer base. Everyone wants to be hands-on, grass roots and interactive. But what does this mean? And how do you do it? The Whuffie Factor will provide the strategic map and specific tactics for success in the world of online communities

11:10am-12:00pm (50m)
Social Media

Let's Get Engaged! The New Customer Relationship Landscape

Lane Becker (Get Satisfaction)

A 17 year old who blogs about his Xbox can command more attention than Microsoft's entire PR army. Engaging with these customers is the future of customer communication. Find out where your company sits in the new customer engagement landscape, what tools are emerging to help, and how your company can get true value out of building a truly two-way relationship with your customers.

3:15pm-4:05pm (50m)
Social Media

They Shall Know Us By Our Dialtone

Chris Brogan (New Marketing Labs)

Presence management: the use of various social and mobile tools to maintain an online presence, is the new phone. If you haven't prepared for this next wave of business interaction, you're missing out on opportunities. The social phone is ringing. Will you answer?

Due to declining advertising budgets, low user engagement and click-through rates, and an oversupply of ad inventory, social media websites have been forced to re-examine their advertising strategies. So how can Web 2.0 companies make more advertising revenue? Join a panel of experts who will show where the opportunities of advertising in social media exist.

9:00am-9:50am (50m)
Development

Best and Worst Practices Building Rich Internet Applications (RIAs) from Adobe and Microsoft

Josh Holmes (Microsoft), James Ward (Salesforce.com)

Come listen to leading RIA experts from Microsoft and Adobe discuss many of the best and worst practices in building a RIA (Rich Internet Application) covering topics like state management, fault tolerance, service composition, communications protocols, message formats and much more.

10:05am-10:55am (50m)
Development

NoSQL: The Shift to a Non-relational World

Dwight Merriman (10gen)

The need for database systems that scale efficiently has led to many alternatives to the traditional RDBMS. This talk examines what these new non-relational databases are and what problems they can be used to solve.

11:10am-12:00pm (50m)
Development

HTML 5 and the Future of Web Apps

Tom Croucher (Uber)

The Ajax revolution saw a sea change in web application development. By taking advantage of long-dormant browser capabilities, we were able to take our craft to new levels with HTML5--reinventing well-established genres, challenging desktop applications, and jump-starting a renaissance in web start-ups.

3:15pm-4:05pm (50m)
Development

Implementing Privacy: OAuth & Token Madness

Rabble Evan Henshaw-Plath (cuboxsa.com), Blaine Cook (Poetica)

Ever cringe when you're asked to enter your email address and password to a third party service? This talk will cover how to build and consume services which protect users privacy with OAuth and other techniques.

4:20pm-5:10pm (50m)
Development

Developing Ajax Applications with the jQuery JavaScript Library

Marty Hall (coreservlets.com)

jQuery is now the single most popular JavaScript library for building Ajax applications, having recently supplanted Prototype as the dominant toolkit. This tutorial gives a practical, hands-on introduction to programming in jQuery, preparing developers to return to their companies and immediately start building jQuery-based applications.

9:00am-9:50am (50m)
Landscape & Strategy

Darwinism on the Web: Surviving and Thriving in a Web 2.0 World

Soeren Stamer (Yokudo, Inc.)

Keeping up with what’s new is enough of a challenge, learning what to embrace and adopt, and how to do so cost effectively is the key to leading the pack. Learn how to prepare your organization up to keep pace with the new speed of innovation.

The basic premise of realtime search is to answer the simple yet important question: “What are other people saying about my query right now?” The result is an intriguing blend of news, trends, navigation and discovery, all powered by shared information. Panelists from Yahoo!, Facebook, OneRiot and Collecta, will come together to discuss the future of web search.

11:10am-12:00pm (50m)
Landscape & Strategy

Murder As A Way to Win

Nilofer Merchant (Rubicon)

Constraints can drive creativity & innovation in that “do more with less” kind of way. But, the truth is, constraints are never fun. Constraints means dealing w/tough conversations, tradeoffs between entirely viable options, & wanting to optimize results. This session provides a framework for making tough choices and safely kill off options, or murder 'em, so you can do stuff that matters.

3:15pm-4:05pm (50m)
Landscape & Strategy

Enterprise Mashing. Balancing Risks and Reward

Oren Michels (Mashery), Drew Bartkiewicz (The Hartford)

Companies from Amazon to Twitter to Facebook are opening their API's to mash valuable content, data, and web applications with their partners and customers. While balancing the risks of data privacy and intellectual property loss, API management is moving into the spotlight for both IT compliance and information governance. Open Api's are rapidly becoming the lubricant of a Newly Mashed Order.

4:20pm-5:10pm (50m)
Landscape & Strategy

What Happens Next? Opportunities That Come With the Revival of Major Industries

Jeff Jarvis (Buzzmachine.com)

Jeff is writing another book and by the Fall he would like to discuss:
What comes after the utter destruction of major industries - opportunities and potential.

9:00am-9:50am (50m)
Fundamentals

A Site For Your Dev Community

Lauren Cooney (Juniper Networks)

With the introduction of Web 2.0 several years ago, the focus on how to increase customer value, satisfaction and service through the web and through products is constantly changing. As customers and communities look to companies to create more usable and friendly products and websites, companies must adapt to this changing environment.

Open source hardware is a term slowly working its way into many new projects and efforts, but what is it? There are a few definitions, some of which come from “open source software". Because of the openness of the movement it is increasingly being tied to Web 2.0 services.

11:10am-12:00pm (50m)
Development

Mobile Social Location, a Practical Guide

Matt Biddulph (Product Club)

It's a great time to be building mobile location apps. Phones with GPS and compasses are now widely deployed, with good mobile data plans available. Projects like Geonames and OpenStreetMap are creating reusable datasets that provide the data backbone for your service. Open source mapping and GIS software is getting better and better.

3:15pm-4:05pm (50m)
Fundamentals

Letting the Inmates Run the Asylum: LOLs, FAILs and User-Driven Content

Scott Porad (Pet Holdings, Inc)

The team behind the hugely popular I Can Has Cheezburger and Failblog created the web's leading network of humor web sites by putting the power in the hands of their users. The result is a user-driven content model that is disrupting traditional media business models, yet producing better content, happier users, and lower costs. Learn by example how it's done, best practices, and pitfalls.

4:20pm-5:10pm (50m)
Landscape & Strategy

The Lean Startup: a Disciplined Approach to Imagining, Designing, and Building New Products

Eric Ries (Lessons Learned)

High-tech product development projects are notoriously difficult to
manage. Many fail outright. Even when the product work as specified,
far too often there are no customers willing to purchase it. All of
these problems share a common cause: the tremendous waste inherent in
an undisciplined approach to imagining, designing, and building new
products.

Brady Forrest in conversation with Jay Adelson and Kevin Rose from Digg.

1:50pm-2:00pm (10m)
Keynote

The Serendipity Engine

Chris Brogan (New Marketing Labs)

How pathmakers challenge existing structure through the use of flexible networks and social weaving.
Or, what to *really* do with Twitter, LinkedIn, and your blog.

2:00pm-2:25pm (25m)
Keynote

A Conversation with Caterina Fake

Jennifer Pahlka (Code for America), Caterina Fake (Ditto)

Jen Pahlka in conversation with Caterina Fake of Hunch.

2:25pm-2:45pm (20m)
Keynote

Streams of Content, Limited Attention: The Flow of Information through Social Media

danah boyd (Microsoft Research | Data & Society)

Networked social media provide infrastructure that allows information
to flow far and wide. Politicians, celebrities, and corporations are
jumping in with the hopes that they can get their message out.
Sometimes messages do get widespread attention, but people complain
that these are the "wrong" messages - the inaccurate, the humiliating,
the saccharine.

7:00pm-11:00pm (4h)
Special Programs and Events

Birds of a Feather Sessions (BoFs)

Birds of a Feather (BoF) sessions provide face to face exposure to those interested in the same projects and concepts. BoFs can be organized for individual projects or broader topics, but they are entirely up to you. We post your topic online and onsite and provide the space and time. You provide the engaging topic.