W Hotels Launches Music Label

Shortly after announcing the world's first on-property music festival series, WAKE UP CALL, W Hotels announces its newest project in the world of music, W Records. A record label and resource for handpicked artists, W Records provides artists with development, recording space, video shoot locations, mixing, mastering, live performances, streaming and vinyl production. W Records plans to record its artists' tracks in W Sound Suites at W properties.
“Over the brand's 20-year lifespan the music industry has changed beyond recognition, and we have changed with it. Intimate live performances in our Living Rooms have evolved into weekend-long music festivals throughout our hotels. The curated soundtracks of years ago have given way to late night recording sessions in our W Sound Suites. That's because one thing remains constant: travel and the allure of a W hotel room inspiring musicians around the world,” said Anthony Ingham, global brand leader, W Hotels. “W Records is, undoubtedly, a natural next step for W and...