With ‘Slow-Burn’ Situations, PR Pros Still Have To Think Fast

There's an anonymous bit of wisdom that says raising children is like being pecked to death by ducks.
The same holds true for corporate PR in the shadow of a massive lawsuit or the whiff of scandal. It may not hurt much at first, but it won't leave you alone. Sooner or later,
it makes it hard to stay on your game. These are the slow-burn problems that sting your eyes with smoke, the "Sword of Damocles" numbers that just hang there, casting their
shadows of dread.

Deals of the Week

Join PR News at the Hyatt Regency in San Francisco on August 6 for the Big 4 Conference, where expert communicators will share in-depth case studies from their Twitter, Snapchat, Facebook and Instagram strategies.

This 11-chapter guidebook focuses on communicating in a mobile and social world, winning the attention of audiences, social media listening strategy and technology, social media measurement and so much more.