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Wednesday, May 18, 2005

Customer satisfaction ratings

This year's American Customer Satisfaction Index (ACSI) ratings are out. Papa Johns came out on top, McDonald's at the bottom. Here they are with their scores and the number of points they've gone up or down since the last survey.

Papa John's - 78 up 2

Wendy's - 75 up 1

Little Caesar - 74 up 1

Taco Bell - 72 up 4

Burger King - 71 up 3

Domino's - 71 down 4

Pizza Hut - 71 down 4

KFC - 69 down 2

McDonald's - 62 down 2

The ACSI "is a uniform and independent measure of household consumption experience. A powerful economic indicator, the ACSI tracks trends in customer satisfaction and provides valuable benchmarking insights of the consumer economy." It is produced at the University of Michigan.