Because we wake up every morning with a deep love for cycling, the desert and the outdoors. This love is at the core of our One Stop Shop for cyclists of all levels: experienced, amateurs, and newcomers to the sport.

Because with us, you will experience absolute freedom. Outdoors in the open desert terrain, under the clear skies, feeling the cool breeze, leaving everyday life behind to enjoy a relaxing, sunny vacation in Israel.

And because we are groundbreaking in our two-wheel field. Why groundbreaking?

Because we are the leading cycling company in the Negev. We are experts of the Israel National Bike Trail (click here to read more) and our collaborations throughout the Negev bare wonderful fruits like the innovative bicycle center in the exclusive “Beresheet” hotel in Mitzpe Ramon on the edge of the breathtaking crater.

And most of all, because we have a great team on board who can escort you through the trail of your choice and recommend one day tracks or an intensive, fun few days out in the desert terrain. They can also ride with you, wheel to wheel, to make sure you and your bikes are safe, tailor your equipment and give you the perfect experience with all they know from their professional experience of desert cycling.

Israel’s incredibly beautiful Makhtesh (crater) phenomenon is right here at the Center’s doorstep.