Study Finds Radio Is Still No. 1 Source For Music Discovery

While digital music appears to be booming, with major players like Spotify, Pandora and iTunes accessible with just the click of a button, new research has found that radio is still the primary way listeners discover new music.

The Edison Research and Triton Digital recently discovered that AM/FM radios are how most people find new artists. Naturally, word of mouth through friends and family is second with YouTube coming in third.