Assessment of the Transponder Lease Market in the Middle East and North Africa

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Description

This
report, by the business development manager at Belgium Satellite Services, analyses the market for satellite services across Middle East and North
Africa (MENA) region. With the deregulation of the satellite transponder market
and a shift towards open sky policy, there has been a healthy rise in demand
for geostationary satellite transponder services in MENA. The greatest
contributors to this growth have been applications such as video and corporate
networking services. The geography and population dispersion in MENA region is
almost tailor made to satellite service solutions. The MENA satellite market
has reported a tremendous growth in the last few years compared to the global
average of 6-7% and looks to accelerate this growth in the coming decade.
Driving demand for satellites are growing demand for HDTV, internet
connectivity, cellular backhaul and government and military markets. Proper
marketing strategy has to be devised in order to take advantage of this
scenario. A proper study has to be carried out to assess the market potential, to
investigate the entry barriers, and finally to formulate the marketing
programmes.

The main
objectives of the study are

1.
Assessing
the market potential for transponder leasing in Middle East & Africa
2.
Identify
the customer preference and formulate the marketing programmes to target those
customers
3.
Examine
the regulations specific to those regions which may pose barriers to entry and
devise strategies to take advantage of them