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Student Newspaper of the University of Southern California Since 1912 | www.dailytrojan.com | VOL. 169, NO. 9 | Tuesday January 26, 2010
InDEX
4 · Opinion
5 · Lifestyle
8 · Classifieds
10 · Crossword
11 · Sudoku
16 · Sports
For a cause: Urban Theatre
Movement mixes charity with
acting. PAGE 5
Wave riders: The USC surfing
team has made a name for itself after
a three-year absence. PAGE 12
Sunil Murali | Daily Trojan
Life’s journey
R. Ernie Silva, a third-year Master of Fine Arts acting student at the USC School of Theatre, performs his one
man show titled “Heavy Life the Weight of a Flame” in Bovard Auditorium on Monday. The show follows the
journey of Silva’s past as a kid living on the street and showcases his guitar skills, his comedic gift and his story.
By Somto ugwueze
Daily Trojan
With the U.S. job market
slumping, some USC students are
turning to the possibility of inter-national
careers — especially in
China, with its dynamic market
and booming economy.
The Zhongwen Club, in part-nership
with the USC Career
Planning and Placement Center,
is hosting an event today called
“From Los Angeles to Beijing:
Launching Your Career in China.”
The event is a response to the
growing interest in working
abroad and aims to expose stu-dents
to the opportunities avail-able
in the rapidly expanding
Chinese job market.
“It’s getting harder to find
jobs in the United States,” said
Cleopatra Wise, president of the
Zhongwen Club and a senior ma-joring
in international relations
and East Asian languages and
cultures. “We thought having a
professional event that would be
open to the whole USC student
body would be a good way to in-form
them about the opportuni-ties
in China.”
Clayton Dube, associate direc-tor
of the U.S.-China Institute,
said although there is no con-crete
data on the number of
Americans who go to find jobs
in China, evidence suggests the
trend is on the rise.
“There’s considerable evidence
that Americans, especially young
Americans, are going to China to
learn about China, to learn about
themselves and to explore career
opportunities,” Dube said.
Dube lived and worked in
China in the 1980s. At the time,
there was little enthusiasm among
Americans for working in China,
but he says interest has grown.
“One of the reasons why China
is so attractive is that it is grow-ing
rapidly,” Dube said. “Many
people are using this moment
when there are few opportunities
in the United States to try their
luck in China.”
At the event, professionals with
experience in a variety of fields —
including economics, finance and
education — will provide insight
into China’s job market. They will
address issues such as the cities
and industries with the greatest
demand for foreigners and what
companies look for in American
graduates.
“What we want [students] to
walk away with is having a ba-sic
knowledge of what it’s like
to work in China and knowing if
China is a good move for them to
start their careers because China
honestly isn’t for everyone,” Wise
said.
Hannah Watanabe-Rocco, a se-nior
majoring in cinema, said she
would consider looking for a job
abroad because studying abroad
in United Kingdom last fall made
her want to experience other
Jobs scarce, students
looking overseas
Career center event Tuesday
aims to educate students
about career options in China.
| see Jobs, page 3 |
By lindsay berg and natalie chau
Daily Trojan
In the midst of study abroad week, which gives stu-dents
a chance to explore the various available op-tions
for going abroad, the Office of Overseas Studies
has noted recent changes in students’ choices of des-tination
and in the majors of those choosing to travel.
The number of students choosing to travel to
Europe has remained steady, but the number of stu-dents
going to South Africa to study has gone up
38 percent since spring 2009, according to the USC
Office of Overseas Studies.
“We are not exactly sure why,” said Veronica
Gomez, the program assistant for Overseas Studies.
“The only reason that we have thought of as to why it
has increased is that students could be interested in
seeing the World Cup.”
Students not studying with the College of Letters,
Arts & Sciences have also begun to study abroad
more; the program saw a 54 percent increase in the
number of Viterbi students going abroad through the
Office of Overseas Studies this spring.
“It’s because we have advertised that engineer-ing
students can get engineering credit through our
Students’ study
abroad preferences
gradually shifting
Office of Overseas Studies has also seen change in
the majors of students choosing to study abroad.
| see abroad, page 2 |
By jacqueline kurth
Daily Trojan
Affectionately referred to as
’SC by its students, alumni and
fans, the University of Southern
California is the rightful owner of
the interlocking “SC” trademark,
a court announced last week,
despite the University of South
Carolina’s latest attempt to trade-mark
a similar symbol.
When South Carolina initial-ly
came out with the interlock-ing
“SC” logo in 2002, Southern
California challenged its applica-tion
to register it as a trademark.
The Trademark Trial and Appeal
Board denied South Carolina’s
logo, saying it was confusingly
similar to USC’s.
In the recent counter appeal by
South Carolina after the initial
dispute was settled in USC’s favor,
the school argued that “SC” is tied
with the state of South Carolina
and that the university is an agen-cy
of the state. The court, howev-er,
felt that South Carolina did not
adequately demonstrate its case.
“What South Carolina tried
to do is register the interlocking
‘SC’ logo for baseball helmets and
merchandise related to their base-ball
team,” said Matthew Curran,
USC’s director of Trademark
Licensing & Social Responsibility.
“Basically, the net result was the
[Patent and Trademark Office]
came out with the ruling that the
interlocking ‘SC’ was a mark that
was too close to what was already
registered,” said Curran.
The ruling was handed down
by the federal court of appeals,
which has been the most recent
court to hear the case, which be-gan
in 2002. Although the ruling
does not require South Carolina to
immediately discontinue its use
of the logo, it does give Southern
California the open ability to le-gally
challenge South Carolina’s
use of the interlocking “SC” logo.
If South Carolina chooses to
continue efforts to trademark the
interlocking “SC” logo, the next
step will be to take the case to
the Supreme Court, a move that
Curran said is highly unlikely.
“At this point it is a remote
hypothetical,” said Curran of a
continuation of the appeal pro-cess.
“Our mark has held up pret-ty
well through this process.
Southern California officially ruled the real ‘SC’
Court says “SC” logo belongs
to Southern California, not
University of South Carolina.
| see Logo, page 3 |

Student Newspaper of the University of Southern California Since 1912 | www.dailytrojan.com | VOL. 169, NO. 9 | Tuesday January 26, 2010
InDEX
4 · Opinion
5 · Lifestyle
8 · Classifieds
10 · Crossword
11 · Sudoku
16 · Sports
For a cause: Urban Theatre
Movement mixes charity with
acting. PAGE 5
Wave riders: The USC surfing
team has made a name for itself after
a three-year absence. PAGE 12
Sunil Murali | Daily Trojan
Life’s journey
R. Ernie Silva, a third-year Master of Fine Arts acting student at the USC School of Theatre, performs his one
man show titled “Heavy Life the Weight of a Flame” in Bovard Auditorium on Monday. The show follows the
journey of Silva’s past as a kid living on the street and showcases his guitar skills, his comedic gift and his story.
By Somto ugwueze
Daily Trojan
With the U.S. job market
slumping, some USC students are
turning to the possibility of inter-national
careers — especially in
China, with its dynamic market
and booming economy.
The Zhongwen Club, in part-nership
with the USC Career
Planning and Placement Center,
is hosting an event today called
“From Los Angeles to Beijing:
Launching Your Career in China.”
The event is a response to the
growing interest in working
abroad and aims to expose stu-dents
to the opportunities avail-able
in the rapidly expanding
Chinese job market.
“It’s getting harder to find
jobs in the United States,” said
Cleopatra Wise, president of the
Zhongwen Club and a senior ma-joring
in international relations
and East Asian languages and
cultures. “We thought having a
professional event that would be
open to the whole USC student
body would be a good way to in-form
them about the opportuni-ties
in China.”
Clayton Dube, associate direc-tor
of the U.S.-China Institute,
said although there is no con-crete
data on the number of
Americans who go to find jobs
in China, evidence suggests the
trend is on the rise.
“There’s considerable evidence
that Americans, especially young
Americans, are going to China to
learn about China, to learn about
themselves and to explore career
opportunities,” Dube said.
Dube lived and worked in
China in the 1980s. At the time,
there was little enthusiasm among
Americans for working in China,
but he says interest has grown.
“One of the reasons why China
is so attractive is that it is grow-ing
rapidly,” Dube said. “Many
people are using this moment
when there are few opportunities
in the United States to try their
luck in China.”
At the event, professionals with
experience in a variety of fields —
including economics, finance and
education — will provide insight
into China’s job market. They will
address issues such as the cities
and industries with the greatest
demand for foreigners and what
companies look for in American
graduates.
“What we want [students] to
walk away with is having a ba-sic
knowledge of what it’s like
to work in China and knowing if
China is a good move for them to
start their careers because China
honestly isn’t for everyone,” Wise
said.
Hannah Watanabe-Rocco, a se-nior
majoring in cinema, said she
would consider looking for a job
abroad because studying abroad
in United Kingdom last fall made
her want to experience other
Jobs scarce, students
looking overseas
Career center event Tuesday
aims to educate students
about career options in China.
| see Jobs, page 3 |
By lindsay berg and natalie chau
Daily Trojan
In the midst of study abroad week, which gives stu-dents
a chance to explore the various available op-tions
for going abroad, the Office of Overseas Studies
has noted recent changes in students’ choices of des-tination
and in the majors of those choosing to travel.
The number of students choosing to travel to
Europe has remained steady, but the number of stu-dents
going to South Africa to study has gone up
38 percent since spring 2009, according to the USC
Office of Overseas Studies.
“We are not exactly sure why,” said Veronica
Gomez, the program assistant for Overseas Studies.
“The only reason that we have thought of as to why it
has increased is that students could be interested in
seeing the World Cup.”
Students not studying with the College of Letters,
Arts & Sciences have also begun to study abroad
more; the program saw a 54 percent increase in the
number of Viterbi students going abroad through the
Office of Overseas Studies this spring.
“It’s because we have advertised that engineer-ing
students can get engineering credit through our
Students’ study
abroad preferences
gradually shifting
Office of Overseas Studies has also seen change in
the majors of students choosing to study abroad.
| see abroad, page 2 |
By jacqueline kurth
Daily Trojan
Affectionately referred to as
’SC by its students, alumni and
fans, the University of Southern
California is the rightful owner of
the interlocking “SC” trademark,
a court announced last week,
despite the University of South
Carolina’s latest attempt to trade-mark
a similar symbol.
When South Carolina initial-ly
came out with the interlock-ing
“SC” logo in 2002, Southern
California challenged its applica-tion
to register it as a trademark.
The Trademark Trial and Appeal
Board denied South Carolina’s
logo, saying it was confusingly
similar to USC’s.
In the recent counter appeal by
South Carolina after the initial
dispute was settled in USC’s favor,
the school argued that “SC” is tied
with the state of South Carolina
and that the university is an agen-cy
of the state. The court, howev-er,
felt that South Carolina did not
adequately demonstrate its case.
“What South Carolina tried
to do is register the interlocking
‘SC’ logo for baseball helmets and
merchandise related to their base-ball
team,” said Matthew Curran,
USC’s director of Trademark
Licensing & Social Responsibility.
“Basically, the net result was the
[Patent and Trademark Office]
came out with the ruling that the
interlocking ‘SC’ was a mark that
was too close to what was already
registered,” said Curran.
The ruling was handed down
by the federal court of appeals,
which has been the most recent
court to hear the case, which be-gan
in 2002. Although the ruling
does not require South Carolina to
immediately discontinue its use
of the logo, it does give Southern
California the open ability to le-gally
challenge South Carolina’s
use of the interlocking “SC” logo.
If South Carolina chooses to
continue efforts to trademark the
interlocking “SC” logo, the next
step will be to take the case to
the Supreme Court, a move that
Curran said is highly unlikely.
“At this point it is a remote
hypothetical,” said Curran of a
continuation of the appeal pro-cess.
“Our mark has held up pret-ty
well through this process.
Southern California officially ruled the real ‘SC’
Court says “SC” logo belongs
to Southern California, not
University of South Carolina.
| see Logo, page 3 |