Street, strip tire training also slated to be released

Available on the company’s website, the M/T Training Experience courses are designed to familiarize dealers with the features and benefits of Mickey Thompson’s various tire models, allowing them to direct consumers to the exact products needed for their specific applications.

Following up on the initial truck tire courses, online training for Mickey Thompson’s street and drag tire lines are slated to launch in early 2019.

“Our online courses were created with our dealers in mind, giving them the opportunity to learn more about our company and our products” said Ken Warner, Vice President of Marketing for Mickey Thompson Tires & Wheels. “These simple courses will ensure shops have the information needed to make them an expert on the features, benefits and fitments of each Mickey Thompson tire line.”

Following a simple log-in, dealers watch short videos outlining information about specific characteristics of the tires in question. Dealers progress through the training by correctly answering questions along the way.