Matthew Engelbert, one of the longest-tenured video coordinators in the Big Ten Conference, has earned conference and national recognition for leading the development of the Hawkeyes' video analysis department to a premier level.

The Hawkeyes began the transition to a tapeless format in 1996 and in 1999 became the first program in the country to move to Beta SX, the best video format available at the time. Engelbert led the department's adoption of Smart Acquisition Technology (SAT) in 2004, allowing for shooting video directly on to removable, portable drives and eliminating most use of tapes. Iowa was one of the first college football teams to begin shooting coaches' analysis video in high-definition in 2011.

The use of the technology allows Engelbert and a staff of five to shoot every practice and game from multiple angles. During each game, video from up to three angles is captured and sorted according to defense, offense and special teams. The video is merged with more than 80 fields of data for each play to produce sequences that allow coaches and players to analyze every play. The current system produces video quickly, allowing for analysis to begin within an hour after the game.

Video is also stored and can be accessed through coaches' stations. These computers allow coaches to build personalized video demonstrations for each practice. Coach and player also can work together to see how the player reacts to specific situations, regardless of opponent.

Engelbert also created and produced the successful Hawkeye Football FanFest for several years.

Personally, he is a proud 1988 graduate of North Mahaska High School in New Sharon, Iowa, where he delivered the commencement address in 2001. Engelbert earned his bachelor's degree in sports management from the University of Iowa and wife, Dana, is an alum of the UI's school of journalism and mass communication. They reside in Coralville with their eight-year old, Colin, and infant son, Andrew. When not busy with football, Engelbert enjoys coaching Colin's t-ball and basketball teams.

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