Levinsohn's new gig will have him overseeing Guggenheim's various media properties, including Prometheus Global Media, which publishes Billboard Magazine, Hollywood Reporter and Adweek.

Levinsohn of course has a long history at media companies, serving six years at Rupert Murdoch's News Corp., where he ran the company's Internet businesses and the web arms of the news and sports divisions. He was also one of the masterminds behind the company's disastrous $580 million acquisition of Myspace. Prior to News Corp., he also held jobs at HBO and CBS Sportsline.