A Guide to Dry Dog & Cat Food : Australia

I’ll give it credit for being colourful. The packaging’s colourful, and the food’s colourful too given they use colourings. Sadly your pooch doesn’t get any nutritional benefit from eating food colourings, so it’s a moot point.

The packaging states quality meat proteins and wholegrain cereals for healthy digestion, but the ingredients show these to be in reverse. Wheat is the main ingredient in this food, being better known as a cheap allergenic filler more than an ingredient for healthy digestion. The meat proteins aren’t screaming quality to me either, being by-products of poultry.

What really screams out to me is the overall analysis – 16% protein is very low, as is a mere 7.5% fat! How will your dog maintain muscle mass? How will your dog find energy? If you find your dog to be lethargic on this food, then I’m really not surprised.

Humectants are used to retain moisture, and it’s likely the real ingredient is glycerin. It prevents nutrient absorption, which is drastic in a food that contains so little nutrition as it is. I wonder what they mean by palatant. What are they using to make the food palatable? Why aren’t they telling you what it is? It should be the meat that makes it palatable for crying out loud. By palatant they mean digest, a nasty broth created from processing 4D animals in a meat rendering plant. 4D stands for Dead, Dying, Diseased, or Down.

They don’t list the amount of salt in the food, but it’s horrible seeing it in the top 5 ingredients.

You may save money buying this food, but you’ll fork out much more on vets bills later when you’re nursing a seriously sick dog.

The Mars company needs to stick to making Mars Bars, they’re healthier.

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Good points…

Nothing.

Bad points…

All of it.

Guaranteed Analysis

* Carbohydrates aren’t listed on pet food labels. This value is calculated based on levels of protein, fat, moisture, and ash. Estimated values for moisture and ash have been used where these values haven’t been given (moisture of 10%, and ash of 8%).