Rime

Colin Kaepernick For Nike

Nike tapped football player and activist Colin Kapernick for their “Just Do It” campaign. The photo campaign done in black and grey is striking and very Nike, while the two minute video visual, title “Dream Crazy” takes on the idea of dreams. Narrated by Kaepernick, the video features a montage of amateur and professional athletes who have overcome challenges to archive success. Included on the video are all star athletes like Serena Williams and LeBron James. The video closes with Kaepernick saying “Don’t ask if your dreams are crazy. Ask if they’re crazy enough.”