Not so long ago, 2 years to be precise, Perrier was celebrating its 150th anniversary and, for the opportunity, was broadcasting its most striking advertising films. It is true that advertising and communication have always been important for the brand. This summer (since the Roland Garros final), Perrier has been broadcasting a new film.

The JPG exhibition at Le Grand Palais reminds us once more that brands and fashion have carved out a niche in Museums. This beautiful exhibition ending its international tour with a final halt in Paris, has attracted 1.5 million people and has already been widely commented on in the press and on the web.

Influenzia has just published an article about the luxury field schizophrenia. There is a real gap indeed between the values conveyed, highlighted by luxury brands and the habits or expectations of our time. But luxury is often the legacy of another time. This gap is no surprise then.

For the second time, LVMH opened the doors of its Houses to the public for free. On the Internet, the visits were very quickly booked once again. If not booked, one had to queue up for 3 or 4 hours. What was to be expected inside?