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Little Book of Behavioural Economics

About the Book

Imagine if you could turn up to work everyday knowing the secrets of behaviour?
Imagine knowing what really motivates people to do what they do?
Imagine no longer being perplexed as to why people ignore what’s good for them, and engage with what’s bad?
The Little Book of Behavioural Economics is your entrée to the behavioural science of customer irrationality, bringing together ten of Behavioural Specialist Bri Williams' most popular and important articles on applied behavioural economics.
You’ll learn:
1. Why everyone thinks they can do your job
2. Why it can go so wrong when research says it’s right
3. Why being better isn’t enough to win in business
4. Where we’ve gone wrong in influencing customer behaviour
5. How to develop empathy: The missing ingredient in behavioural influence
6. The top 10 behavioural I.N.F.L.U.E.N.C.E.S.
7. Why behavioural economics has a sticky date problem
8. Five pitfalls of behavioural economics
9. Building a business case for behavioural economics
10. How to resource a behavioural economics function
11. How to embed behavioural economics in your business