Discover the Making Of

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Elegance now. This year – for the second season – the Max Mara Group has chosen a famous international star to interpret its Fall Winter 2014-15 collections of Accessories and Sunglasses. The campaign will feature the beautiful and charismatic Amy Adams. The internationally acclaimed actress has been nominated for several major awards, most recently winning the 2014 Golden Globe for “Best Performance by an Actress in a Motion Picture - Comedy or Musical” for "American Hustle".

Photographed in New York for Max Mara by the great fashion photographer Mario Sorrenti, Amy Adams models some of key styles from the range of accessories, such as the iconic Signature Bag and the unmistakable Margaux, a classic of the production by the Group, as well as the new cutting-edge frames from the Eyewear collection.

Signature Bag: the “it” bag which combines rigorous lines with details that make it beautiful yet practical and functional. Made entirely from the finest calfskin, crafted by skilled hands and innovative technologies, the Signature comes in two sizes and in a palette of sober and sophisticated colours. The “puntino” saddle stitching – one of the signature trademarks of Max Mara – decorates the front of the bag.

Margaux Bag: the Max Mara must-have par excellence. This season features a revamped design, with asymmetrical handles that make it safe to carry and variable closing with zip and flap. The stitching is concealed in order to emphasize the harmony of the proportions. Available in two sizes (large or small).

Sunglasses collection: previewed here by Amy Adams, the collection celebrates the tailoring excellence of the fashion house with a new frame that has sophisticated handmade details. The Max Mara Tribute Sunglasses are characterized by a faux croc texture on the outside of the arms (a nod to the most elegant Max Mara bags) and, on the inside, a pleasant soft-touch "rubber" which exalts the impeccable production. The colour palette includes the classic shades of Max Mara accessories: black with gradient grey lenses, Havana with gradient brown lenses and opal brown with mirrored brown lenses.

Watch the Video

Up Close

Max Mara presents the video featuring the new “Tailored” sunglasses and optical frames. A Capsule Collection that celebrates sartorial excellence and skillful craftsmanship.
A couture experience revolving around the distinctive backstitching of the brand's iconic coats, and now also on the new eyewear and bags collections.

Discover the Making Of

Discover the project

Elegance now. This year – for the second season – the Max Mara Group has chosen a famous international star to interpret its Fall Winter 2014-15 collections of Accessories and Sunglasses. The campaign will feature the beautiful and charismatic Amy Adams. The internationally acclaimed actress has been nominated for several major awards, most recently winning the 2014 Golden Globe for “Best Performance by an Actress in a Motion Picture - Comedy or Musical” for "American Hustle".

Photographed in New York for Max Mara by the great fashion photographer Mario Sorrenti, Amy Adams models some of key styles from the range of accessories, such as the iconic Signature Bag and the unmistakable Margaux, a classic of the production by the Group, as well as the new cutting-edge frames from the Eyewear collection.

Signature Bag: the “it” bag which combines rigorous lines with details that make it beautiful yet practical and functional. Made entirely from the finest calfskin, crafted by skilled hands and innovative technologies, the Signature comes in two sizes and in a palette of sober and sophisticated colours. The “puntino” saddle stitching – one of the signature trademarks of Max Mara – decorates the front of the bag.

Margaux Bag: the Max Mara must-have par excellence. This season features a revamped design, with asymmetrical handles that make it safe to carry and variable closing with zip and flap. The stitching is concealed in order to emphasize the harmony of the proportions. Available in two sizes (large or small).

Sunglasses collection: previewed here by Amy Adams, the collection celebrates the tailoring excellence of the fashion house with a new frame that has sophisticated handmade details. The Max Mara Tribute Sunglasses are characterized by a faux croc texture on the outside of the arms (a nod to the most elegant Max Mara bags) and, on the inside, a pleasant soft-touch "rubber" which exalts the impeccable production. The colour palette includes the classic shades of Max Mara accessories: black with gradient grey lenses, Havana with gradient brown lenses and opal brown with mirrored brown lenses.

Watch the Video

Up Close

Max Mara presents the video featuring the new “Tailored” sunglasses and optical frames. A Capsule Collection that celebrates sartorial excellence and skillful craftsmanship.
A couture experience revolving around the distinctive backstitching of the brand's iconic coats, and now also on the new eyewear and bags collections.

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