Medieteknik is a department at Malmo University that on a daily basis struggles with being an innovative and developing part of a bigger organization. This creates possibilities, as well as limitations. The universities demands, together with the ever-changing world, forces the department to vary between structure, planning, implementation – and – development, innovation of content, range and pedagogy.
The purpose of this essay is to examine how to create an innovative and creative environmental development within an organization/public authority. The use of a questionnaire creates the essays empirical material, which, together with the study of the universities conditions, as well as with the support of the theoretical reference, answers the question at issue: Which conditions can affect a department to work and act in an innovative way, within the boundaries of the bigger organizations
rule and demands?
The conclusion is that Malmo University is constantly faced with a number of contradictory demands that require balance within the organisation, so that work on department level is to function efficiently. This because the bigger organization creates conditions for medieteknik, which currently do not function in an effective way, and hence create a weak link within different fields.
Amongst other things there should exist better participation between the department and Malmo University, as well as more specific guidelines for the employees. Better support for the interaction
between the identified demands of structure and innovation should be given. The development of research would benefit of the departments involvement, and is a recommendation, alongside with strategic discussion.