Product Innovation

Providing women with the means to create their own economic security has been at the heart of Women’s World Banking’s mission since the organization was established more than 30 years ago. Women’s World Banking helps network members and other partners develop new ways to serve their clients through innovation in areas such as credit, savings and insurance products specifically designed for the unique needs of women.

Our product incubation process begins with market research: speaking to our network members and their clients to understand what financial services they want and what attributes those products should have. We then pilot the product, evaluate the results and improve the product before rolling it out to all our partner’s clients. After successfully implementing the product across the institution, we replicate what we have learned in other markets.

All of this is a step toward achieving our vision: “One day all women will be able to build a secure financial future for themselves and their households.”