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Media Centre: Excerpts from Selected News Articles

Mr Sam Goi was one of 28 Singaporean businessmen who received the “SG50 Outstanding Chinese Business Pioneers Awards” presented by the Singapore Chinese Chamber of Commerce and Industry.

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19 November 2014

See Hua Daily News, Kota Kinabalu: Sabah State Awards Ceremony

Mr Sam Goi was conferred the Panglima Gemilang Darjah Kinabalu (P.G.D.K) which carries the title ‘Datuk’ by the Head of State of Sabah.

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8 September 2014

CCTV Interview of Mr Sam Goi and Tee Yih Jia Food

9 August 2014

The Straits Times: National Day Awards

The Executive Chairman of Tee Yih Jia Group, Mr Sam Goi, was conferred the Public Service Star (Bar) by the President of Singapore for his contributions to the community.
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8 August 2014

The Business Times: A Bright Future

Mr Sam Goi’s National Day wish for Singapore: “I would like to serve up a popiah of national proportions to the people of Singapore. The ingredients for this Singapore popiah are: A generous portion of confidence balanced with gratitude; a healthy measure of optimism; a teaspoon of caution and a great deal of derring-do. The popiah skin will be the love of the land. Now wrap it all up and flavour it to your own taste. Happy Birthday Singapore!”
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12 July 2014

The Straits Times: Game Changers at The Peak of Their Businesses

Mr Sam Goi was one of thirty people featured in a coffee table book titled 30/30 – The Game Changers. The book is published by The Peak, Singapore’s leading luxury lifestyle magazine.

04 April 2014

The Straits Times: Business Crown for Popiah King

Mr Sam Goi won the 2013 Businessman of the Year award. Known as the Popiah King, Mr Goi is the Executive Chairman of Tee Yih Jia Group. Tee Yih Jia Food manufactures and markets spring roll pastry and other Asian foods across the globe. Organizers of the Singapore Business Awards hailed his entrepreneurial spirit and far-sightedness in buying Tee Yih Jia in 1977 and building it into the behemoth it is today.

Mr Goi said in a speech that he began his business career at the age of 19 working for his father. Eight months into the job, his dad loaned him $10,000 as start-up capital to establish a mechanical and electrical engineering business. “In just three years, this company grew from having two workers to more than 200 employees,” he recounted.

His business was right next door to Tee Yih Jia, which he later bought in 1977. At that time, it was a small spring roll pastry maker able to produce up to 800,000 pieces a month. Automation followed and it now produces more than 35 million items a day, said Mr Goi. He was speaking at the 2014 Singapore Business Awards after nabbing the Businessman of the Year prize.
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