Category: Social Media

Our consumer attention spans have grown numb, calloused, and unresponsive to the continuous stream of noise served up each day.

So, when something cuts through all the BS, it must be recognized.

The Fast Food chains have started getting some notice on social media with creativity, a couple shots at one another, and some snarkiness. These “Fast Food Wars” remind me of the Cola Wars between Coca-Cola and Pepsi back in the 70s. While the fast food chains duking it out for our breakfast, lunch, and dinner dollars is nothing new, the creative ways they are levering the social media channels is noteworthy.

Let’s take a peek at some of the ways these brands are cutting through the noise and getting some buzz.

Colonel Sanders Likes The Spice Girls and 6 Dudes Named Herb

Last week, a Twitter user just unveiled the cleverness of KFC’s social media brainiacs.

The 11 people that Kentucky Fried Chicken has decided to follow on Twitter are the five spice girls and six guys named Herb.

For those not yet picking up on the genius of this, KFC has long talked about the secret 11 herbs and spices that go into the breading on their chicken that so many love.

Extra credit must be given to @edgette22 for noticing that KFC was only following 11 people and then digging in more to see who they were.

We really hope that @edgette22 gets something for his discovery… perhaps a bucket of tasty KFC chicken signed by Colonial Sanders, the Spice Girls, and the six guys named Herb stuck in the middle of this.

KFC is not the only fast food company doing fun shit on social. Here are a couple more nuggets (that was blatant) for you.

Wendy Being Sassy

The red hair stereotype must be shining through on social media.

This apparently began in response to an internet troll who decided to challenge Wendy’s claim that their beef is never frozen.

Most brands would ignore such a response. The unexpected and witty comeback by Wendy’s social peeps earned them street cred.