Now, I’m not talking about something with song and dance in it (although that might not be a bad idea), I’m just saying that you need to be a little creative in assembling a good video. It’s amazing how hard it is for us to create an entertaining video when we’ve all grown up watching them on TV. There must be some kind of deception factor that lulls us into the TV and we think that is just real life or something. It’s actually probably the skill of the producers.

Sure, footage on TV is done by a whole crew, with top notch equipment, writers, directors, and the works, but that shouldn’t stop us from learning what we can from what we see.

The next time you watch a commercial, instead of getting drawn into the message or story, try to step back and observe all the pieces of the production – the different camera angles, the short clips, the music, the script, storyline, transitions, etc. And see if you can add a few of those concepts to your videos. Those pieces make it entertaining.

It’s nice to have nice equipment, but you’ll have more creating something unexpected and entertaining that helps people remember you or your message.

P.S. I do have more videos in the works, but I’m going on vacation next week, so you’ll have to wait. (I just had an idea: VACATION Videos! No doubt I’ll have some interesting footage I can share.)