Relevant Audience

Armed with audience data, you can target ad viewers for example at a demographic, psychographic, and behavioral level, resulting in highly targeted ad campaigns that are also more relevant to the target audience. In today’s competitive business environment, marketers must have access to “the right data at the right time” in order to be effective. But the world is full of data so how would marketers know whether the data is of high quality and worth to invest in?

In the flood of advertising messages, it is becoming increasingly difficult to touch and get noticed. In addition to a convincing advertising message, it is also important to pay attention to targeting and make sure the campaign is targeted to those who are most likely to be interested in a product or service. This also serves the recipient of the message.

It’s interesting how fast the data market is growing in the Nordics, but to get a deeper insight, we conducted our own data survey in April 2018 – this time among Finnish advertisers and media agencies. The main goal was to explore the experiences advertisers and media agencies encounters in using audience segments. Now we are happy to share some of our findings:

We’re starting the year with new growth opportunities. Relevant Digital is now partnering with publishers and agencies in LATAM to leverage on the regions steady digital growth. As more agencies and advertisers dive into programmatic buys and given the digital market expected growth for 2018, the choice to explore Latin America is an exciting one.

Relevant Apps is a monitoring and reporting tool built to give our customers a greater transparency into their daily benefits of working with Relevant. The first product to be launced inside Relevant Apps is a reporting and monitoring tool for Relevant Audience.

Relevant Audience has already welcomed a large number of high quality data providers. In Denmark our partners includes Biltorvet.dk, Afbudsrejser.dk, Tipsbladet.dk, Gaffa.dk, VoresVilla.dk, Gaming.dk, Mobil.nu, blogging sites in Bloggers Delight network and many more.

We have released Segment Finder to help advertisers find valuable Relevant Audience segments from different DSPs. With Segment Finder you can find all the segments that are available on Relevant Audience.

Relevant Digital started our new Swedish venture with one employee in Stockholm in October. Now we’re adding more power to fuel our digital services and we’re happy to announce that we have welcomed Mikael Roupé to the family, as our new Digital Business Manager.

Rasmus started working for Relevant as an Data Analyst in June. Rasmus is working with analysis of online data and creating segments for Relevant Audience, the data marketplace which offers high quality audience segments from data providers and publishers, to qualify advertisers programmatic media buying.

“Data is the new oil” has become a common expression for decision-makers and has been mentioned at several occasions. A Google search turns up more than one billion results of data – but what audience segments are advertiser interested to buy in Europe and what brands are investing in audience data?