Tractebel-Engie
Global experts in energy, water and infrastructure projects

At the helm of the Energy Transition, Tractebel-Engie provides a full range of services throughout the life cycle of its clients’ projects. As one of the world’s largest engineering consultancy companies and with more than 150 years of experience, the company offers to its customers multidisciplinary solutions in energy, water and infrastructure. Its broad range of expertise extends across Europe, Africa, Asia, Middle East and Latin America.

Rebranding

“One company. One brand. One website.” This philosophy forms the foundation of the rebranding and had to bring the different Tractebel-Engie entities in line without rejecting their uniqueness. We worked closely with the communications department and set out the substantive, technical, structural and graphic guidelines through workshops, mockups, prototypes and wireframes.

The opening shots of the website, which were made by Lavagraphics, show the greatness of their projects: windmill parks, dams, solar shields … The top menu helps you navigate quickly to the pages Events, Jobs and News. You can also select your region and visit your specific country website.

Left you find the main menu and a list of icons. You can choose your region but also navigate to the different Solutions (or Domains), Locations and References. The Locations and References show the worldwide presence of Tractebel-Engie, which is quite impressive.

The combination of large images, icons, colours and typography gives structure to the information. Thanks to this setup, you will not feel overwhelmed by the large amount of information.

A technical challenge for our online marketeers

We made sure every individual website and regional domain name of both Tractebel-Engie and the acquisitions link to one main domain. We also set up redirects of old pages so the visitor cannot come across a ‘page not found’.

The website of Tractebel-Engie has an international audience and is therefore available in 8 versions in 6 languages and we’re targeting 33 top level domains and countries. The marketing team set clear rules for the hreflang tags that guide the visitor directly to the most relevant url. An example of an hreflang tag:

There are 33 domains, one for each country, and each has variations on the default languages for that region. For example, the French content of Belgium isn’t the same as the French content for France. A custom made solution was necessary because we didn’t want a messy CMS. A logical dropdown made everything clear and nice to work with.

An intense collaboration

The first meeting with the team of Tractebel-Engie took place in February, 2017. Less than seven months later we launched the new international website. A short period of time for such a large online project. Departments worldwide needed to give their blessing in which departments and open communication was crucial. Very proud to present you this project, and very happy to partner along with Lavagraphics for the setup and delivery!

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Working together?

At Code d’Or we are a really tight crew. Each one of us has his own specialty and by joining forces we lift both one-time projects and year-long collaborations to the next level.Do you wish to discuss a project or show us your talent? We'd love to meet you.

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