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Iron Man Made Marketing

(05/07/2008) Brian Mell

Iron Man Made Marketing

With the take of more than $100 million over the weekend by Iron Man, the summer blockbusters have begun their assault. The prime example of "Gorilla" Marketing happens to the extreme from May to August and showcases a multitude of innovative and successful promotions from the film industry. So, what can we learn from Hollywood?

Start with a vision in mindJon Favreau fought for and rightfully so, won the director's seat for Iron Man. He brought the comic book to life because he had a vision before attempting any work. Before venturing into online territory, make sure you have a clear plan of attack. A solid business plan with a marketing approach will give you a good foundation upon which to build your success.

Assemble a worthy cast Iron Man boasts a stellar cast with the skills necessary to bring a touch of reality to the storyline. Each actor performs expertly in his or her role and serves the film well. Running a business, even one strictly based online, requires an owner to wear many hats. To alleviate potential stress, assemble a team of experts in areas with which you are not familiar. Use them when necessary to complement your areas of expertise.

Provide a compelling story Although the Iron Man story was written over 40 years ago, it's been adapted and modified over time for each new decade that passes. As your business grows, so will the history of your company. To enhance your business profile, provide potential customers with a story of interest. Something compelling enough to pique their curiosity and push them towards making a purchase.

Showcase your starRobert Downey, jr. shines as Tony Stark, aka Iron Man. Although it was rumored that the studio wanted a younger actor, the role was aptly filled by Downey. For your business, feature that product or service that will shine in the "starring role" and position your business around that key element.

Add some eye candy Visually, Iron Man was a feast for the eyes. A good mixture of story and visual effects. For your online presence, give your visitors something to look at, something that will immediately capture their attention. This can be the overall look of the Web site, or it can be a video or animation featuring something unique to your business.

Now, can we talk sequel?

About the author Brian Mell is the award winning Assistant Marketing Manager at BannerView.com. You can find him on Google+, managing BannerView's Twitter profile, and producing videos for the company's YouTube channel.

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