Business blog

Time to Know

Time To Knowsells K-12 educational technologyall over the world, and so we have a good idea of how the digital education market is progressing. Fact is, most educational publishers are a bit behind when it comes to learning platforms and digital content. They should get with it, andsoon.

Even major players have lost market share to digital alternatives. Digital content is meeting the demands of parents and educators who see educational technology as more than a way to learn the 3 Rs.Learning platformshave been shown to help with life skills such as negotiation, collaboration, and critical thinking.

But there is a good reason why manyeducational publishersare holding back. Making the shift to digital content can be expensive, while choosing the right educational technology andformatcan be confusing because industry standards are still changing.

Educational publishersneed a compromise – a solution that accommodates their currentneeds butgives them the flexibility to implement digital content and learning platforms according to demand.

Part of the beauty of Time To Know is that it helps educational publishersmove painlessly into digital. T2K supplies both thelearning platformand the technology tocreate content. The T2K “authoring tool” lets publishers generate anything from a simple e-book to enriched video or interactive material. Content can be converted from existing texts or built from scratch as “born digital” material. Lessons can be delivered according to whatever technology is in use, for example, viaInternetto the student’s home, or in classrooms using laptops and tablets.

Educational publishers no longer need to leap into digital. They can take little steps instead.