Not only did he tweet out the terms of his new contract — five years, $70 million, $48 million guaranteed — he referred to himself as the highest-paid at his position at least five times in the Arizona Cardinals news conference announcing the new deal on Wednesday — twice before he was ever asked a question.

He’s long maintained he’s the league’s best cornerback. Now he says has higher goals: the playoffs, a Super Bowl title, the Hall of Fame.

And Peterson doesn’t speak as if he’s boasting, rather just a matter of the facts.

In just three years, he has become, as he put it ”a face of the franchise.”