Wondering how on earth your favorite brands, bloggers and personalities get more followers on social media? While you are constantly striving to pick up a follow or a like or a mention from someone, looks like these folks do it effortlessly. Well, that’s not the real picture. The real picture is what we are going

In an era of inbound marketing, social media, blogs and such, why are we writing an article on email marketing? This is because it’s value for businesses in creating sales leads and revenue, and retaining customers remains undiminished. Email marketing for B2B businesses remains an important, cost-effective, easily created/designed, forwarded and easily measurable solution to

Simply creating content is not the same as creating content to meet the goals of your target audience. Your audience looks for specific content at each stage of their buying journey. 76% of B2B buyers prefer different content at each stage of the buying cycle. Apart from this, buyers can be 90% of the way

Buyers from all verticals have moved to viewing and browsing vendor sites on their mobile devices. 42% of B2B buyers use a mobile device for research during the B2B purchasing process. There has been a 91% growth in B2B buyers using smart phones throughout the purchase cycle for their product research.You have to make the

It is a matter of deep frustration among marketers – especially, Content Marketers and SEO specialists – that they painstakingly spend hours to get that perfect meta description only to see Google override it mercilessly and pull out random information to display in the snippet. Yet Google recommends writing the description tag as part of

Is making a business presentation a part of your daily life? Like, brushing your teeth, combing your hair. So, why bother reading about something that you do every day, you may ask.Because, neither will brushing your teeth ensure that you don’t end up waiting at the dentists, nor will regular presentation making guarantee that it

No matter how much you write and talk about your services and how good they are, nothing can be as convincing as the validation of a happy customer, a need successfully fulfilled, and a problem skillfully solved. Very often, well-presented customer success stories assure and encourage your potential buyers. It serves to win over a

Well, you’re the Marketing Content Manager responsible for putting quality content out there regularly, day after day, to fulfill various needs like – web content, campaigns, social posts, blogs, product updates, videos, white papers, case studies, PR – you name it. Now perhaps you’ve got all this under control, and you’re on top of things,

As a B2B business in India, are you using social media marketing to generate leads? In the US, B2B companies generated 3 times more leads through social media than other traditional channels1. India also reflects the trend. 69% of Indian B2B marketers acknowledged Social Media Marketing to be one of the primary content marketing activities

A large percentage of your customers begin their purchase with a search, using a search engine. Not only B2C, even B2B businesses have found that SEO has the biggest impact on generating leads (57 percent – Mindjumpers). And not only that, leads generated from search are 8 times more likely to close into a sale

What do you prefer – a thousand word article explaining what the brand is all about or a short video doing the same job? The answer is obvious. It’s not just you. Let’s accept it. It’s only natural to choose visual content over a long text. No guilt there. The online market space is crowded

How often should you make changes to your website? Should you only do a complete one-time redesign every few years or make small continuous changes? If you want your website to be a high performance website, a once-in-5-years or once-in-3-years comprehensive redesign may not be the solution. A high performance website needs constant attention and