Raiffeisen Styria – "Step by step to success"-campaign

Initial situation:

Raiffeisen is very close to its Styrian customers like no other bank and it communicates this also in its outdoor advertising.

Raiffeisen is also very succesful with business to business. The bank has been a companion and financial service provider for decades and it offers perfect solutions in all areas, such as financing, funding, when moving abroad, or with preventive solutions.

The goal:

The trusting partnership between businesses and Raiffeisen should be communicated with an impressive information campaign. The campaign should strengthen the image, confirm existing customers and find new ones. The message is clear: Raiffeisen is there for businesses.

Campaign idea:

An extensive out-of-home-campaign all over Styria with the focus on the best and well-picked locations and high-quality City and Poster Lights. The memorable chess piece, the knight, should create a strong symbol for the strength of the Raiffeisen Group.

Campaign start:

Middle of September, 2015

Duration:

2 weeks

Campaign Styria:

425 City Lights200 24/1 posters92 Poster Lights

Result:

The new advertisement of Raiffeisen bank Styria caused quite a stir.An analysis of the media penetration showed that the current business customer campaign in Graz reached 96 per cent and in Styria 80 per cent. This means that 96 per cent of all people in Graz saw the campaign. With almost 13 million contacts, the billboards reached a possible record-breaking high media penetration.

Short statement:

"We are happy that we have found a competent and reliable partner in Ankünder who implemented our outdoor advertising. We are very satisfied which is reflected in our longterm cooperation." Mag. Brigitte Hofer (Head of Marketing at Raiffeisen Landesbank Steiermark)