Sony Mobile launches new music promotion

Sony Music is launching a behind the scenes look at the music industry on its Facebook page to promote its Xperia handsets.

The manufacturer said Xperia Access will provide exclusive content and a behind the scenes look at the music industry, with interviews with stylists, set designers and producers. Consumers will also get exclusive music content and access to gigs and festivals throughout the summer. It will begin with a one off Rita Ora gig at Sony's Derry Street offices, with competition winners invited to the performance.

Catherine Cherry, marketing director for north west Europe at Sony Mobile Communications, said: 'Sony is unique in that it is the only company that could win a Bafta, a Grammy, and a Hot Stuff award at the same time. This summer we wanted to celebrate that with Xperia Access - a backstage pass into the world of entertainment that only Sony could deliver. Being able to work with other parts of Sony to produce truly unique content is what sets us apart from our competitors, and we’re really looking forward to creating a summer of exclusive experiences.'