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By promoting a creative image and creative industries they aim to secure post-industrial employment in the city and attract investment and qualified labour.

Can a city be creative? What is the creative capital of the city? What are the preconditions, what the obstacles to make a city creative? Can creativity be planned by public policies and local strategies? Melbourne is seen to be one of the most liveable city regions in the world. Is it also a creative city? This master class will be an opportunity to brainstorm and explore the creative potential of the city region of Melbourne.