Zoomingo, the mobile shopping app created by Krishnan Seshadrinathan and Shirish Nadkarni, has named former Nordstrom executive Loretta Soffe to its advisory board. Soffe spent 24 years at Nordstrom, most recently as executive vice president and general merchandise manager of the women’s division. “Loretta will play a critical role in helping Zoomingo develop both its consumer and retail strategy especially as it relates to making Zoomingo an attractive platform for retailers to reach new mobile audiences,” said Nadkarni in a press release. Available on iOS and Android, Zoomingo offers shoppers access to items on sale at more than 70,000 retail outlets across the country.

David Postman, who led the public relations efforts of Microsoft co-founder Paul Allen through the release of the billionaire’s autobiography as well as the recent investments in the Allen Insitute of Brain Science and Stratolaunch Systems, has stepped down. “Working for Paul has been an amazing experience and I’ll always be appreciative of the opportunities he gave me. I’ve decided it’s time for a new challenge,” said Postman, who continues to work on some projects for Allen’s Vulcan. Postman is the former politics reporter for The Seattle Times

Seattle online real estate company Redfin has promoted Bridget Frey to vice president of Seattle engineering. With the promotion, three of Redfin’s six engineering teams are now led by women. Frey joined the company last summer from Lithium as director of analytics engineering.

Cory Treffiletti

Online advertising company BlueKai has named Cory Treffiletti as senior vice president for marketing. “The intersection of ‘big data’ and marketing is a rapidly evolving market,” said Omar Tawakol, CEO of BlueKai. “Cory has distinguished himself as an innovative thinker with a creative mind that understands the nuances and complexities of knowing how to cut through all the clutter in an increasingly fragmented marketplace.”Treffiletti, who will be based at BlueKai’s Cupertino, California HQ, is the former president of marketing firm Catalyst S+F and former vice president of client & media services for i-Traffic.

Pendrell Corporation, the publicly-traded patent holding company led by former Clearwire CEO Ben Wolff, has named Robert Jaffe to the position of general counsel and corporate secretary. His first day was June 20th, with Wolff saying that Jaffe’s “combination of legal and business experience, coupled with a pragmatic, common sense approach to complex challenges, makes him a great fit for Pendrell. Jaffe spent 25 years as a partner with the law firm K&L Gates and its predecessor firm, Preston Gates and Ellis. He serves on the board of Flow International Corporation and Cascadia Capital.

Andrew Tat, a freshman at the University of Washington; Molly Donnelly, a senior at the University of Washington’s Foster School of Business and Shira Genauer, a junior at Yeshiva University’s Syms School of Business, have joined StartupCity’s newly-formed StartSmart Entrepreneur-in-Residence program. The students have already completed one project, a startup map at StartupSeattle that was inspired by a similar offering at Represent.LA.

Washington STEM, a year-old Seattle non-profit devoted to bolstering educational efforts in science, engineering, technology and math, has named Patrick D’Amelio as CEO. D’Amelio is the former president and CEO of Big Brothers and Big Sisters of Puget Sound, and the former CEO of the Alliance of Education. D’Amelio takes over from Sandi Everlove, who will stay with the organization as chief learning officer.