Since the trend of IT outsourcing took its root in India, it has since
then that we’ve always thought about it with an image of many young
workers with headphones over their ears, talking, convincing the clients
out there in UK or US. The business of outsourcing has without doubts
been beneficial to Indian economy; however, this has stereotyped the way
India’s IT companies/IT outsourcing companies are functioning.

This
has popularly made India to be thought of an Intelligent, growing,
young country where work can be done cheaply – Cheap India dump. India
notices tremendous traffic of US and UK companies shipping/outsourcing
their work to India. However, with the changing times, India now is on
the positive growth stage, one of the fastest growing economies from the
third world countries, these IT and BPO outsourcing companies in India
worth $100 billion now feels the change to be made the way they are
seen.

For this, our Indian IT and BPO companies are aiming to
employ US workers. Since the US economy is in its doldrums, US workers
are inclined to work and India, being a fastest growing economy at this
time, especially, the IT/ITES sector booming with leaps and bounds,
asking US workers for jobs in Indian IT/BPO companies, is good for both
the countries.

However, US President Barack Obama, is against
outsourcing of US jobs to India. Since Indian IT/BPO companies are
growing in billions and trillions, they have set their presence in
almost all the big countries. You can see the presence of Wipro, Infosys
branches in US. Earlier it was Microsoft and IBM setting up their
branches here, now, it’s the other way round. There has been a sea
change in the way that these companies look and function now.

For
this the companies are trying to change their look and feel as similar
to the country they are functioning in. So for instance, Infosys in US
will change their look and feel and make it just as other US
organizations are in their look and feel. These Indian IT/BPO
multinationals like Infosys is aiming to double local recruitment as
soon as by the next financial year. At present, Infosys has 15,000
employees in US, and had hired 1, 200 in the past year, the company
thereby making employing 145,000 people internationally. For that matter
Wipro, India’s second largest IT firm, is also seen following this
pattern. For them their centers in US are mainly Georgia and Atlanta,
being successfully recruiting the local talent. The company in its
Atlanta center, which is its strategic development center, has hired
local talent from various fields such as campus recruits and military
veterans. The company wants to replicate the same hiring model in any
other city it aims to open its center in US.

This will certainly
enhance Indian IT/BPO companies’ image/reputation as international job
creators in US keeping in mind the fact of the downturn of the economy
and employment crunch being felt more by the next Presidential election
in US, in November.

Moreover, these companies always want to
enhance their stronghold in the countries they are establishing their
businesses. As a matter of that fact, the CEO’s of these companies are
constantly into getting local political support. This not only helps
flourish their business objectives but also help bring about positive
economic changes in the country they are serving. For instance, Tata
Consultancy Services ( TCS), India’s No.1 software services exporter,
last month opened a technology centre in Santa Clara, California to
serve as global headquarters for its mobile computing work and when it
also opened its center in Cincinnati, Ohio in 2009, the state governor
was seen attending the opening ceremony of the company’s center.

Thus,
Indian IT/BPO companies, happy with their growth, are now not only
aiming at tapping the Indian talent, but also spreading their wings and
wanting to help other countries, just as we saw above.