Wednesday, July 14, 2004

People will talk (behind our backs!)

A blog has quickly evolved from being a 'diary' to becoming a powerful way to report, analyze and colloborate. For communicators, blogs do a lot of the heavy-lifting that Email, instant messaging, and SMS can never do. One of these is to connect with one's audience, that now has a talk-back button.

They often have more engaging stories to tell which is what Hoi Polloi is all about.