f-commerce

ADOTAS – These days, most marketers realize their careers depend on their ability to be as analytical as they are creative. The problem is that they’re inundated with options for so-called data analysis: content management systems, e-commerce, Big Data analytics tools, etc. etc. etc. The reality is that marketers still ... more...

Although many brands have started Facebook campaigns to increase traffic and brand awareness, what many might not realize is that brands can use tech and strategy to turn even the most abstract social terms into defensible dollars.
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Changes on the social ... more...

ADOTAS – Retailers have been hard at work over the past few years exploring the synergies between the well-established, high-ROI email channel and the dynamic, highly viral social media channel. The evolution of this partnership has moved so quickly that already some email-social tactics are near universal adoption while others ... more...