You've been logged out of GDC Vault since the maximum users allowed for this account has been reached.
To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

The free to play games market is growing fast. But many developers and publishers underestimate the work which is needed besides the game itself. This talk focusses on the issues we call OOC issues (out of client): Web Presence, Support, Payment Systems, Community Management, E-Marketing, basically everything which is needed to create a service to the customer, not just a game.