I know getting upset about product placement is a fool's errand, and has been ever since I was bothered in my youngest years that my favorite Olympian, Daley Thompson, was shilling for the disgusting energy soda Lucozade (the "Luc-Thompson" thing made it worse, I think). And yet I have a real, real problem with the notion that Logan would drink Coors Light. It's not about the politics of the Coors family so much as the fact that it's terrible, watered-down beer that gives me an instant stomach ache.

In real life, people with Hugh Jackman's physique often do drink Coors Light - it's a favorite among pro-wrestlers, for example. But Wolverine doesn't need it - with a perfect immune system and healing factor, which would inoculate him against hangovers or liver damage, he should be drinking the hard stuff at the very least; grain alcohol or torpedo fuel if he really wants to get wasted. Coors Light to him - as it practically is to us - would effectively be bad-tasting water.

In happier news - assuming everyone learned from the mistakes of the first Wolverine movie, and that Coors Light is the only bad decision in the new one - Bleeding Cool is reporting that Fox intends to announce plans for a larger cinematic X-universe at Comic Con, and part of that will be an X-Force movie. Confirmation that this project is in development came from a source fairly close to the material...

Liefeld - who has sold movie rights to approximately a bazillion of his ideas to Hollywood never to see them actually made - urges caution in getting too hyped for now, citing the Magneto stand-alone movie that never was. But given what we do know about Fox's hopes for duplicating Marvel Studios' model, it seems like the most obvious next step with the rights they do have.

Disney should just buy out Fox and get it over with. We all know they will (they own everything else) and it would solve the Marvel movie problems. DONE. SOLVED ALL YOUR PROBLEMS, HOLLYWOOD. DICKMUNGERS.

I am pretty simple when it comes to beer - I'm no craft beer connoisseur with a nose in the air. If I have samples in front of me then, yeah, I can taste differences, but on the whole I don't have much of a preference (well, I like a good stout). But there's one thing I do know: in my humble opinion, Coors is just awful. Never, ever liked it.

wait, so Wolverine clawed that Coors... Wouldn't that mean that the piss water should be flowing out of the can and give us empty cans of Coors... wait! Wolverine is drinking LIGHT BEER!? I bet he has a one eyed phoenix Tramp stamp too!

My only question is, which iteration of X-Force is it? I'm really hoping it's not the original X-Force. I'd love it to be the more recent X-Force/Uncanny X-Force where the team (Archangel, Wolverine, Deadpool, Psylocke, X-23, etc) are a lethal mutant black ops team. It could tie in well to the X-Verse as Wolverine would be there for brand recognition, they'd get a chance to do Deadpool again (correctly this time), and having a mutant black ops team is just a totally badass idea.

interesting for an xforce movie would be the way to finaly bring cable into the x-movie universe. proper since days of future past really will not give cable much screen time. funny always thought wolverine would drink either a miller or some reall fancy beer.

Personally I'd prefer the "Reality Show" version from Milligan and Allred. It was the most interesting and unique version of the team and would be the best way for the movie to stand apart from any other super hero flicks out there.