Photography Website Questions Answered | We’ve come a long way in the last few years or so – Oprah has lost the extra weight, put it back on, and then lost it again, while the phones we’re carrying around got a lot smaller and smarter, the computers we’re using are more powerful then ever, and the websites evolved into technological and visual works of art. And the best part, they’re no longer reserved for only the richest business owners – in fact, web design has become so accessible that setting up a website the moment you start a business goes without saying.

Not all websites are created equal, though. Think of your website as of your storefront window on a really, really busy street – you know your potential clients are looking at it and comparing it with all the other stores on your street, so you need to make sure it stands out for all the right reasons. Not an easy task, but with the right guidance and some creativity, you can make sure your website keeps the visitors coming back for more and gets you booked solid! This is why we’re sharing our favorite web design tips we swear by whenever we design a photography website. Let’s dive right in!

You’re an artist and a part of an incredibly creative industry, so let it show. How are you supposed to stand out from the sea of photographers if you’re using a generic template most of them are already using? Standing out means being different, so you’ll definitely want to consider hiring a professional designer or an agency to create a unique website that will bring out the best in your pictures, showcase your skills and provide your potential clients with everything they need in order to book you.

At the end of the day, your website will be very first thing your potential clients see, and it will be the critical difference between booking a session and losing a potential client. The good news is that you get to decide what first impression you make with your website, so make the most of it and set up a unique website that accurately represents you and your business, but is also able to appeal to your target audience.

Don’t Go Overboard | Photography Website Questions Answered

Less is more, especially when it comes to photography website. Sure, setting up a cute website with tons of design elements will turn your website into a unique experience, but being unique isn’t the only factor affecting the effectiveness of a website. Usability is a major factor, so you’ll want to keep in mind the ultimate goal of your website – to showcase your pictures. A flashy or overly complex website will only overshadow your work, and if your visitors can’t stop raving about the design of your website, barely mentioning your work, you’ve got a serious problem on your hands!

How Much Is Too Much? | Photography Website Questions Answered

Don’t make the mistakes too many photographers make and upload hundreds upon hundreds of images to your website. Your website is not a cloud storage solution, so don’t overwhelm your potential clients with absolutely every picture you ever took. Instead, select only the best examples of your work that showcase your creativity, unique style and skills, as well as your specialization. For example, if you’re a newborn photographer, throwing in a few high-fashion editorial shots won’t do you any good – it will only turn your portfolio into an inconsistent pile of random shots.

If you think your visitors will stick around patiently waiting for your gallery of a dozen of 10-megabyte images to finish loading, you’re up for a rude awakening. Web users are becoming more impatient than ever, and if your website doesn’t awe your visitors the moment they land there, they won’t stick around for too long to find out what you can do for them. Simply optimizing your images for the web before uploading them to your website will drastically improve the speed and the performance of your website – and it makes perfect sense: if you make the image files smaller, there’s less for the browser to download before displaying it.

Simplify Navigation | Photography Website Questions Answered

Web users expect certain thing from each website they visit, and a simple bar at the top of each page with links to the most important pages is one of the most vital ones. This is essentially the very last place where you want to showcase your creativity, as simple navigation will allow your visitors to focus on your work instead of trying to figure out how to get from one place to another. You can always tuck away the less important links in the secondary navigation or even a sidebar. If you’re still not convinced, it’s not only your visitors that prefer well-structured websites, it’s search engines as well!

Be Accessible | Photography Website Questions Answered

And lastly, you’ll need to make contacting you as easy as possible. Think about it – a potential client has gone through your work, likes the examples and now wants to hire you. Don’t make it difficult for them – instead, make sure the contact details are right there the moment they decide to pick up the phone and schedule a session. Consider including at least your phone number and your email address in the footer or the header of each page, in addition to setting up a separate contact page with all the other important information.

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Testimonials

I had been following Media Novak’s work for a while now and was always impressed with their logo work. The logo designs they came up with based on my wishes for what I wanted it to look like were above and beyond what I had imagined. The process itself was smooth and so easy. I gave input and they took it on board and applied it to the next design. I would highly recommend them any day!

Chantal Lachance-Gibson Photography

I cannot begin to say enough about Mark & the team at Media Novak. Their customer service has been TOP NOTCH! They have gone way beyond my expectations and dreams and have put together a website for me that I am so proud of… I actually can’t believe that it’s mine! If you are looking for a new website or new branding then look no further… contact these guys today!

Myrick Cowart – Photographer

Thank you thank you thank you! I really appreciate all of your help and your quick replies and editing, and well, everything. I will DEFINITELY be referring your team! I love my new logo and I love that it is completely my own and completely encompasses my brand. I really appreciate all of the time and effort your team has put into this project. Thank you again and again!

Bethany Petersen – Photographer

I decided to hire Media Novak after seeing a friends logo that I really liked. I sent them my ideas but I actually preferred one of their original concepts over my own ideas! They really understood the look and feel I was trying to achieve and I am delighted with my new logo! I found the process to be really enjoyable and smooth and emails were answered very quickly… a big thumbs up from me!

Karen McGowran – Photographer

Media Novak were helpful and listened to me as the client… never once tried to push their likes onto me… but they do offer good advice. I think what has mattered most to me was once we went live, they were very much still around to iron out little problems that only became noticeable to myself with the daily running of a website and a blog! I would highly recommend them to other businesses!

Jo-Ann Stokes – Photographer

Media Novak designed a beautiful website for me and I’m very satisfied with it. They listened to what I wanted and tailored the site to fit me and I really appreciate that. Their prices are reasonable and the quality is fantastic. I would highly recommend this company.

About Us

MediaNovak is a creative design agency that specializes in web design, online marketing, graphic design and corporate identity solutions. We started our company with some basic ideals—offer our customers exceptional design, while delivering a positive customer experience.

These ideals have helped grow our business and drive customers to our door. A majority of our business comes simply from “word of mouth” referrals—one customer telling another of the experience that we offer here. We consider this the ultimate compliment.