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Time for some 'truth' in the Glenn Beck controversy.

Since he's been flayed on POTUS by the usual mental midgets, how about a story from the other side? Doubt this will slow any of the hot air blowing around, but at least if some are confused and inclined to follow the horses patoots that are always "confidently in the know" about these matters, it's good to hear what's really happening.

UB

Why Fox Is Saying Goodbye to Glenn Beck

Wednesday, 06 Apr 2011 06:56 PM
By David A. Patten

Fox News host Glenn Beck took viewers by surprise Wednesday with the announcement that his 5 p.m. program will “transition off” the network.

“I am going to leave this program later this year, but I am not leaving Fox," Beck told viewers at the top of his TV program Wednesday.

Fox News and Beck stated that they will continue to “produce a variety of television projects for air on the Fox News Channel as well as content for other platforms including Fox News’ digital properties.”

The news surprised millions of loyal Beck fans, but rumors had swirled for months that Beck might be leaving his 5 p.m. slot. There had been widespread speculation that Beck would be expanding his own subscription-based television programming and might even launch his own cable channel.

The news of Beck’s departure from the 5 p.m. time slot on Fox triggered mixed reactions from across the media universe.

Liberals predictably took their shots at a host whose ratings dominance was never even close to being challenged by competitors at left-leaning networks.

Some left-wing activists suggested that their campaign of intimidation targeting Beck’s advertisers had contributed to the decision not to renew his 5 p.m. show.

TV advertising consultant Adam Armbruster, who has appeared regularly on Fox News, called Beck "controversial, a real lightning rod for many advertisers."

Advertisers, he observed, often prefer to avoid anything controversial.

"But you also have to remember that some enjoy controversy . . . Glenn Beck got a lot of attention for Fox News. The bottom line is that advertisers love attention," he said.

Controversy aside, Beck in many ways has redefined the standard for success in the 5 p.m. time slot. Although his ratings had cooled from the height of his popularity, he continued to provide Fox’s prime-time lineup with an extraordinarily strong lead-in viewership.

"I still think if he was not the bane of the liberal media opinion-leader world, there wouldn’t be this kind of pressure on Fox," Boston University communications professor Tobe Berkovitz tells Newsmax."I mean, who wants to get rid of someone with those kinds of numbers at 5 in the afternoon? Who the hell else is ever going to pull those kinds of numbers?"

"I think the timing, as we head to some really tough governmental decision that have to be made, and also heading into the election season in 2012, I think Fox probably just wanted to turn the page on this," he said.

Both Fox and Beck made every effort to demonstrate that the two sides look forward to working with each other going forward.

“Glenn Beck is a powerful communicator, a creative entrepreneur and a true success by anybody’s standards," Fox News Chairman and CEO Roger Ailes said. “I look forward to continuing to work with him.”

Beck in turn offered kind words to Ailes as well: “I truly believe that America owes a lot to Roger Ailes and Fox News. I cannot repay Roger for the lessons I’ve learned and will continue to learn from him and I look forward to starting this new phase of our partnership.”

Beck’s rise to media stardom followed a meteoric path since he joined Fox News in October 2008 just weeks before Barack Obama captured the presidency. With his black-rimmed glasses and chalkboard, at times he seemed like the living personification of Howard Beale, the fictional character in the 1976 film "Network," who persuaded Americans to stand up en masse and yell, “I’m mad as hell, and I’m not going to take it anymore.”

Beck's accomplishments transcended the ordinary role of media in the early days of the Obama administration, when the president’s popularity was riding so high that many other news personalities were hesitant to subject his policies to the normal level of press criticism.

But not Beck, who became a one-man media empire, with one of the nation’s most popular syndicated radio programs, a string of sold-out personal appearances, and a bevy of best-selling books.

As his notoriety grew, Beck went beyond merely commenting on the news and began to impact it. For example, he created a grass-roots organization called The 9-12 Project that played a major role in the huge tea party rallies and town hall demonstrations in protest of President Obama’s healthcare initiatives.

Beck’s exposes of radical associations and statements of key administration figures such as green-jobs adviser Van Jones, FCC chief diversity officer Mark Lloyd, and political strategist Anita Dunn, resulted in embarrassing revelations and resignations that blunted the momentum of the Obama juggernaut at a time when it appeared to be virtually unstoppable. In the process, he became the man the left most loved to hate on cable TV.

His "Restoring Honor" rally, which drew up to 500,000 people to the National Mall in August 2010 in support of traditional American values, marked Beck’s transition from talk host to cultural icon.

In some ways, Beck’s phenomenal popularity may have ultimately proved impossible to maintain at its apex.

“It’s the meteor theory of cable talk,” Berkovitz said. “If you’re too hot, you can burn up in the atmosphere. So maybe that’s part of it.”

Popular New York City-based, syndicated talk show host Steve Malzberg tells Newsmax: “I think whatever he does, he will continue to be successful. He’s very unique, and he has a huge, huge following.”

Added Malzberg: “He’s going to blow them away no matter where he goes, no matter what his next venture is going to be, no matter where he’s going to take his media talents.”

Beck closed his program Wednesday by saying to his viewers: “We will find each other. I’m developing other content for Fox — there are specials and other things — on television and beyond. I will continue to tell the story, and I’m going to be showing you other ways for us to connect.

“But I have other things to do. And not because it’s good or bad for business, but I think you out of all the people will truly get this: Our only business is the business of freedom and our country at this time. It’s why I’ve told you . . . at the beginning of the year — prepare to be a leader, educate yourself, be the mouthpiece — never rely on anyone else to spoon feed you.

“Now today — now today, you have to carry more weight, you must know what you believe; you must be prepared to be the person that explains it to others.

“Fox is one of the only places you will find truth — spread the word, stick together — and together, we will do the right thing for our country and for our world.”

Newsmax isn't exactly what I would call, accurate. I don't even think Dick Morris believes everything he writes over there.

There is a reason Fox News is pulling him off his live show and it has to do with credibility and the Fox News brand. Remember, this is Fox's move, not Beck's. No way would Beck voluntarily give up that time slot and the power that goes with it on his own.

They know he is still popular, maybe not as much as two years ago but, they still see him as an asset. By producing recorded shows and offering Podcast on thier site, they can make sure that what he is saying is fairly accurate. They can always edit out his crazy statements that he is prone to make, which they couldn't do with his weekday afternoon live show.

Last edited by Franco; 04-08-2011 at 04:08 PM.

The freedom to discriminate is essential to personal Liberty. Life in a free country is about being free to make choices based on your own criteria rather then one mandate by the government...Libertarian blogger

By BRIAN STELTER
Published: August 13, 2009
ABOUT a dozen companies have withdrawn their commercials from “Glenn Beck,” the Fox News Channel program, after Glenn Beck, the person, said late last month that President Obama was a racist with a “deep-seated hatred for white people or the white culture.”

By BRIAN STELTER
Published: August 13, 2009
ABOUT a dozen companies have withdrawn their commercials from “Glenn Beck,” the Fox News Channel program, after Glenn Beck, the person, said late last month that President Obama was a racist with a “deep-seated hatred for white people or the white culture.”

Big broadcast advertisers have "dictates" with the ad agencies that represent them both on the ceative side and media buying. I deal with several Media Buyers in the coarse of a day, many over the coarse of a week.

It is rare that any of thier clients' let them buy controversial programming. They would rather not have to deal with the headaches of dealing with some small angry group protesting the show. I've seen dictates for all the big talkers, from Limbaugh to Stern.

The local affliate will sell some ads in the show to some local businesses that agree with the programming and don't mind telling complainers to kiss thier butt. Network ads are limited to gold peddlers and mattress companies.

Last edited by Franco; 04-08-2011 at 06:37 PM.

The freedom to discriminate is essential to personal Liberty. Life in a free country is about being free to make choices based on your own criteria rather then one mandate by the government...Libertarian blogger

So, which is it Roger?
Is it ratings as you stated in the other thread or is it sponsors?
Guess you had to quick-switch to sponsors since if you stuck to "ratings" there's no reason for MesSNBC to be on the air.http://www.mediaite.com/tv/msnbcs-ed...t-10-p-m-race/
Maddow is the only one that came close in the whole cable "TV News" category & Matthews & Blitzer didn't even get a third of Beck's ratings in the same time slot.

"It's not that government is inherently stupid, although that's a debatable question."
Rand Paul CPAC speech 2011

I would rather be exposed to the inconveniences attending too much liberty than to those attending too small a degree of it. Thomas Jefferson to Archibald Stuart, 1791
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