Saregama Carvaan takes the gifting route in latest leg of the campaign

The recently released Saregama Carvaan campaign is a three part video series created and conceptualized by The Womb. Carvaan is a portable digital audio player. These short ad films portray emotions derived from the little things our family does for us which might go overlooked but surely deserve appreciation.

This 20-second ad film speaks about the perks of having a sister and why she deserves a Carvaan.

Kumar Ajit, Vice President-Sales and Marketing at Saregama India Ltd., said, ‘We have been clear about positioning Carvaan as a gift. With the festive season approaching the brief to The Womb team was widening the gifting base. The stories that were presented not only achieved that but was a perfect follow up to the launch films of Carvaan.’

The next one is about the ‘cool’ uncle who casually coached you on how to have a glass of ‘soda’, yes ‘soda’. He’s due a Carvaan too.

Respecting the patriarch who’s always unbreakable but breaks down when his little girl turns into a bride.

Navin Talreja – Founder, The Womb had this to say on the campaigns, ‘The relationship inner circle in India is fairly large. It is not just limited to mom and dad. Carvaan can be a perfect gift to each of the elders in the family.’

Do you wish to see a review of this campaign? Do let us know in the comments section below or write to us on team@socialsamosa.com.

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A wordsmith by profession who likes art, Beatles, Coffee, DiCaprio and Eminem brings a fresh perspective contrary to existing perceptions and believes in questioning everything, also has a belief that there should be a bigger place in the world for words and not war. He prefers the phenomena of the physical world of plants and animals(especially dogs) over possessions. Reckons moving to the rhythm and moving on.