RITA ORA BECOMES A SIM AND SINGS A TUNE IN SIMLISH FOR THE
SIMS 3 SEASONS

GUILDFORD, UK – December 13, 2012 - The
Maxis Label of Electronic Arts Inc. (NASDAQ: EA) today announced
British pop icon, Rita Ora, has been immortalised as a Sim
character and is available now for all
The Sims 3 players to download via
The Sims™ 3 Exchange. The Sim of the stylish
pop singer-songwriter, signed to Jay-Z’s record label Roc
Nation, is dressed in a festive onesie from the recently
released
The Sims™ 3 Seasons Expansion Pack* and replicates
her signature red lips, and bright blonde hair.

The collaboration between
The Sims, one of the world’s most popular gaming
franchises of all time, and the British pop star also includes a
special recording of ‘Shine Ya Light’ by Rita in the
language of
The Sims, Simlish. Players can listen to the hot tune in
The Sims 3 Seasons.

Rita Ora commented on her involvement, “It’s so cool
to have my very own Sim character available for
The Sims 3 - it was so fun to sing in Simlish.
That is one tough language to master!”

With
The Sims 3 Seasons, you can let your Sims swim in the
ocean on a hot summer day, bob for apples in the autumn leaves,
test their snowboarding skill on the half pipe or welcome spring
showers with a walk in the rain and a colourful umbrella. All-new
activities, like soccer, and big seasonal festivals and
celebrations bring the spirit of each season to life. Your Sims can
pucker up at the kissing booth at the spring festival or see what
Halloween surprises await in the haunted house. Dress for the
weather with seasonal fashions ranging from raincoats to snow gear.
With foods, décor and weather effects, your Sims can enjoy
the bounty and beauty of the ever-changing seasons and play with
life like never before.

The Sims 3 Seasons is rated PEGI 12 and is available to
buy online and across retailers in the UK. For more information,
please visit the official website at
www.thesims.com/seasons, “Like” us on
Facebook or follow us on
Twitter.

·
The Sims 3 Seasons was released on PC/MAC on Friday 16th
November 2012

About
The Sims

For more than a decade,
The Sims™ has entertained millions of people across
the globe and has made an indelible footprint on the interactive
world. A world-renowned interactive entertainment phenomenon,
The Sims has sold more than 150 million units to date and
continues to enhance its rich multi-platform portfolio with
offerings that inspire creativity and reach one of the broadest
audiences in gaming.
TheSims evolves its magnetic appeal by delivering gameplay
experiences that are current, compelling and above all,
entertaining. A microcosm of society,
The Sims gives players the ability to play with life by
creating and controlling virtual lives and telling meaningful
stories. Hundreds of millions of players’ creations have been
shared and downloaded by one of the most active player communities
in the world and the viral appeal of
The Sims is further evidenced by its 30 million fans
across global social networks. With a variety of unique gameplay
themes, engaging content and collaborations with top brands and
artists, there is something for everyone to love in
The Sims and to play anytime, anywhere on the platform of
their choice. For more information about
The Sims, visit
www.thesims.com.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company delivers games, content and
online services for Internet-connected consoles, personal
computers, mobile phones, tablets and social networks. EA has more
than 220 million registered players and operates in 75
countries.

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion.
Headquartered in Redwood City, California, EA is recognized for a
portfolio of critically acclaimed, high-quality blockbuster brands
such as The Sims™, Madden NFL, FIFA Soccer, Need for
Speed™, Battlefield™ and Mass Effect™. More
information about EA is available at
http://info.ea.com.

The Sims and Need for Speed are trademarks of Electronic
Arts Inc. Mass Effect is a trademark of EA International (Studio
and Publishing) Ltd. Battlefield is a trademark of EA Digital
Illusions CE AB. John Madden, NFL and FIFA are the property
of their respective owners and used with permission.

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