Airlines

JetBlue and Southwest Airlines tied for the brand with the most loyal consumers. For JetBlue, the issue of in-flight comfort leveraged against its rates created a price value equation that the consumer really appreciated. The same was true for Southwest Airlines. "People feel like they are getting their money's worth," said Passikoff. "That's in important in today's economy."

JetBlue and Southwest Airlines tied for the brand with the most loyal consumers. For JetBlue, the issue of in-flight comfort leveraged against its rates created a price value equation that the consumer really appreciated. The same was true for Southwest Airlines. "People feel like they are getting their money's worth," said Passikoff. "That's in important in today's economy."