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Consumers can choose to purchase kits without without the ancestry tests, but the combination - which costs $199 - is 23andMe's most popular option.

With it, they receive an 'analysis' explaining how to read the dense findings of a DNA test.

However, the fad has come under fire for trying to simplify an incredibly complex field, promising simple answers to not-so-simple questions.

Speaking to Daily Mail Online last month, New York University bioethicist Dr Arthur Caplan warned many consumers may not take the general findings with a pinch of salt, and could gear their lives around them.

As he put it: 'If I turn up negative on a risk factor for diabetes, that doesn't mean I can go eat at fast food joints every day.'