BRIGHTLINE-INITIATIVE

The Brightline Initiative Announces the Addition of Saudi Telecom Company - STC

The Brightline Initiative announced today that Saudi Telecom Company
(STC) is joining the Brightline Initiative coalition to help advance the
discipline of strategic initiative management and bridge gaps between
enterprise strategy design and delivery.

The initiative’s agreement has been signed by STC Group CEO, Dr. Khaled
Biyari and by Brightline Executive Director Ricardo Vargas.

Launched early in 2017 by the Project Management Institute (PMI), the
Boston Consulting Group (BCG) and the Agile Alliance, the Brightline
Initiative is a non-commercial coalition dedicated to helping executives
bridge the expensive and unproductive gap between strategy design and
delivery.

“STC has a profound expertise and a renowned success in building and
executing strategies. We are looking forward to joining a coalition that
brings together leading organizations and academics worldwide to address
the critical business issue of successful strategy delivery,” says STC
Group CEO, Dr. Khaled Biyari. He added: “For STC, this capability is
core to capturing emerging opportunities in the MENA while remaining a
leader in ICT and managing overall challenges over the coming years.”

A report
from a global multi-sector survey of 500 senior executives conducted by
The Economist Intelligence Unit (EIU) and commissioned by the Brightline
Initiative found that nearly 90% of global survey respondents admit they
fail to achieve all their strategic goals because they don’t implement
well, and more than half (53 percent) agree that inadequate delivery
capability puts them at a competitive disadvantage.[1]

Brightline executive director Ricardo Vargas says, “The Brightline
Initiative welcomes STC to our growing ranks as we help organizations
bridge the strategy implementation gap in an era of disruption and
social and economic challenges. It is important to highlight that
strategies are just passive plans on a piece of paper unless
organizations find ways to impact employee behaviors and instill new
ways of working together.”

About The Brightline Initiative

The Brightline Initiative is a coalition of leading global organizations
dedicated to helping executives bridge the expensive and unproductive
gap between strategy design and strategy delivery. Brightline conducts
thought leadership research and promotes best practices designed to
improve an organization’s ability to deliver on strategic intent.

About STC

With their headquarters in Riyadh, Saudi Telecom Group is the largest in
the Middle East and North Africa based on its market value as it
generated over 51,825 billion riyals (13,825 billion dollars) in
realizable revenue in 2016 and 8,539 billion riyals (2,277 billion
dollars) as net income. STC was established in 1998 and currently counts
about 100,000,000 customers worldwide and to which they provide
high-technology knowledge-based innovative solutions. It focuses on
providing services to customers through a fiber-optic network that spans
137,000 kilometers across Asia, the Middle East and Europe. In Saudi
Arabia (the group’s main operation site) STC operates the largest modern
mobile network in the Middle East as it covers more than 99% of the
country’s populated areas in addition to providing 4G mobile broadband
to more than 85% of the population across the Kingdom of Saudi Arabia.
Besides its main operation in Saudi Arabia, which it owns 100% of, STC’s
investments include 100% ownership in Viva Bahrain, 51.8% shares in Viva
Kuwait along with a management contract, 35% shares in Oger Telecom
Limited in UAE and which controls Turk Telecom, Avea in Turkey, Cell-C
in South Africa, 25% shares in Binariang GSM Holding in Malaysia which
controls both Maxis in Malaysia and Aircel in India. In addition to the
above-mentioned, STC has investments in information technology, content,
distribution, contact centers and real estate, all of which support its
telecom operations across the Middle East.