Why did you start Online Journalism Blog?

I started blogging out of professional and creative curiosity – at that point it wasn't an online journalism blog. I continued to blog largely because I started to feel part of a wider global community which began to comment on the site. Now I blog for a combination of reasons: firstly, it is hugely educational to put something out there and receive other people's insights; secondly, it leads to meetings and conversations with very interesting people I otherwise wouldn't meet; thirdly, it's a useful record for myself: forcing myself to articulate an idea in text means I can identify gaps and come back to it when I want to make the same point again.

What are you most proud of about Online Journalism Blog?

The experiments it has done and the things that other people have done as a result of those. For example, I felt that news organisations were missing a trick with their cartoons, so I conducted a viral experiment in which showed just how powerful they could be for distribution. I've also looked at search engine optimisation as a public service.

Quite a few people have got in touch to say they used a tip or guide on the site to report on a local or national issue in new and more engaging ways, and that's incredible to see.

What one piece of editorial / content would you point to if you were trying to sum up Online Journalism Blog?

What's next for Online Journalism Blog?

I've been working on a number of books and a new investigative project, so it's likely that I will be publishing more excerpts and talking about the results of my ebook publishing and crowdsourcing experiences.