The Week In Sparks: Slick Gift Guides, Click-able Catalogues, and Sales-Driving Social Ads

It’s starting to look a lot like the holidays! The small business owners in our community are gearing up for Black Friday, Small Business Saturday, and Cyber Monday next week by decking their social media profiles out in stunning holiday ad creative, sparkly new cover images, and visual gift guides to lure shoppers.

This week we chatted on Twitter about how to use the holidays to connect with customers, we helped craftsman spruce up their social media feeds with fresh product photography, and we published a handy checklist to make sure your Twitter profile is poised for online festivities, shopping holidays, and general merry-making.

This week’s column of the most sparkly Sparks celebrates the makers and style-shakers in our community. And if you’re just browsing, the awesome gift guides in this list offer a ton of shopping inspiration for your nice-list. Here are some of our favorite examples of gorgeous holiday gift guides, festive landing pages, and awesome deals.

The Fashion Saint’s Holiday Party Fashion Guide Walks the Social Media Catwalk

UK fashion blogger put together a magazine-worthy shopping guide in Spark Page, featuring her picks for the best holiday party fashions. Here guide is a treasure trove of flirty, sparkly numbers and we dig her savvy content marketing that showcases how one gorgeous piece of content can work for you all season. See below how she leverages one piece of content across all of her social media profiles. This story has legs! (Literally.)

FashNerd Offers Shoppers a Slick, Mobile-Friendly Gift Guide

Tech-fashion label knows their ecommerce needs to be as slick as its sleek line of high-tech fashion accessories. Spark Page provides mobile-friendly and clickable gift guides that turns content into commerce! Check out FashNerd’s interactive shopping guide:

https://spark.adobe.com/page/nA4TlTzPnDy8X/

Awesome Holiday Ad Creative

The holidays are an important time for driving sales. And we got your ad creative needs covered. Nicte Cuevas worked up 5 awesome Twitter advertisements you can make your own instantly. On your iOS device tap the image to open the design up in Post.

Jenny Lemons Gives Shoppers a Special Deal

Jenny Lemons makes beautiful, bold hand-dyed hand-embroidered textiles she sells online and from craft fairs throughout the holiday season. She uses her Instagram account to give her in-person shoppers a special online deal. A great way to bridge her store’s analog and digital life, she encourages in-person shoppers to check out her online store to score free shipping and she reminds local followers which trade shows they can catch her at. As brilliant as her bright, gorgeous tea towels, featured in our recent guide!