February 14th is celebrated in Mexico as El Dia del Amor y la Amistad, or “The Day of Love and Friendship”. The holiday has been embraced by Mexicans and enriched with their unique traditions and expressions of love. In Mexico, Valentine’s Day is not just a holiday for couples to celebrate their love, but also a day to show your love and appreciation for friends and important people in your life. Valentine’s Day is a holiday that can be celebrated by everyone in Mexico, not just couples. There are some beautiful traditions that happen on this day in Mexico that everyone should considered embracing.