Demandbase Buys Data Science Firm to Stregthen Its ABM Platform

You could say San Francisco-based Demandbase really listens to its customers. In fact, a customer conversation was a driving force behind the company’s acquisition of a data science company, Spiderbook. In a blog post, Demandbase CEO Chris Golec recalled hearing about Spiderbook from one of his customers, Host Analytics. The company was using the technology to identify the key accounts it wanted to target, and then plugging that data into Demandbase and using Demandbase solutions to attract, engage and convert those account. “When Nick Ezzo, VP of demand generation at Host Analytics, observed, ‘The combination of Demandbase and Spiderbook gives us a complete ABM platform,’ we were immediately intrigued,” Golec wrote. Demandbase, provider of a B2B account-based marketing (ABM) platform, bought San Francisco-based Spiderbook yesterday. The deal gives the Demandbase platform machine learning and data science at…