Design Of The Week - MARAIS

The unimaginable can immerse from the world of Packaging Design - so picture yourself diving into the beautiful harmonies of the piano through MARAIS' product packaging.

Designed by Latona Marketing Inc., each individual cake gift boxes and gift bags are carefully tailored to one design; and in making use of the six surfaces, MARAIS recreates every type of the musical keyboard - ranging from small keyboards, to full 88-key grand pianos.

"The inspiration for this design, the piano, is an instrument that creates beautiful harmonies from the combination of each individual key's sound. You could say that society is a lot like this as well. Like the keys of a piano, where no two keys have the same sound, we all have our own individuality, and like the keys of a piano, we are all different colors and creeds, and yet we come together under the same desire for world peace and equality, the happiness of our lovers, friends, family, coworkers, and customers, and of all the people in the world, to create a beautiful harmony. We know that you will be giving this gift to someone important to you, and you want to give them something that was made with care. We've made each and every one of our gift boxes with our customers needs in mind"

MARAIS sophisticates itself on clean and minimalist features to createa elegant and luxurious value. Being individually wrapped and carefully placed in a sleek, charcoal black box, the experience of unpacking the gourmet confectionery is almost similar to the opening of a piano.

The experience is unique, desired and memorable - a euphoric reality MARIAS hopes to recreate in their delightful desserts and their innovative packaging.

We hope you enjoyed this feature article. To check out their concept, click here and for more inspiration, please join us on Instagram or Pinterest to explore the very best of packaging across all industries.