To start this season it was former third-overall draft pick Trent Richardson that was in commercials, on game programs and posters, etc.

That all changed on September 18 when the running back was dealt to Indianapolis for their first-round selection in 2014. It was a trade that rocked the NFL and was supposed to signal Cleveland's symbolic throwing in of the towel.

Being a Cleveland Browns fan is like watching Jurassic Park every week and cheering for the goat. (via @robfee)

That is a huge relief for an organization when heavily marketing an athlete and looking for a community role model. The person becomes someone safe to build upon.

Jason Miller/Getty Images

Now onto the exciting football reasons.

The Los Angeles, Calif. native is finally delivering on the potential that comes with an incredibly athletic 6'5", 245-pound body.

As a converted college basketball player, Cameron's first pair of NFL seasons saw him quietly learning the ropes behind veteran tight end Ben Watson. Various injuries plagued him throughout 2011 and 2012, but all the while he soaked in the actions of Watson.

Flashes of brilliance teased everyone, and the question remained the same: Can this 2011 fourth-round draft choice stay healthy enough to allow those God-given gifts to be realized on a consistent basis?

The new administration took a calculated risk on No. 84 by not going after one of several high-profile tight end free agents and allowing Watson to walk away once his contract expired.

Head coach Rob Chudzinski commented during minicamp that "the best ability is availability" when it came to Cameron learning the new system and battling minor ailments.

The USC alum took the message to heart and trained vigorously leading up to training camp in order to shake that "injury prone" stigma.

"(Tony) kind of gave me some pointers on how to stay healthy, [develop the right] mindset and just the little things that really make the biggest difference,” Cameron said. “There’s a routine he does every single day, and he sticks to it no matter what. … It’s stretching, eating right, taking care of your body, working out, doing everything to stay out of the training room."

"He does the details on the routes that really get him open, really separates him from the defenders. A lot of young guys rely on athleticism and they think they can get open doing whatever ’cause they’re athletes."

The 25-year-old has demonstrated Gonzalez's advice through the exhibition schedule and this season's initial four games.

That new focus and philosophy to being a professional at all levels has catapulted Cameron to new heights.

He is Cleveland's leader in receptions, receiving yards, first downs and touchdowns and consistently completes spectacular catches.

.@Browns TE Jordan Cameron's 5 receiving TDs are tied for the most by a TE in Sept. in NFL history - last to do so was R. Gronkowski in 2011