American Media announced today that it's acquiring 14 adventure and sports media brands from TEN: Publishing’s Adventure Sports Network. The titles include some of the best-known niche-sports brands in magazine media, including Bike,Powder,Surfer, Canoe & Kayak, several Transworld titles, andSnowboarder.

Surfer is part of the Adventure Sports Network.

TEN: Publishing

The deal extends American Media's run of acquisitions in recent years, which included Us Weekly and Men's Journal in 2017 and Bauer Media's celebrity and teen brands in 2018. It will bolster AMI's Active Lifestyle Group, which will now include the 14 incoming brands as well as Men's Journal, Muscle & Fitness and Muscle & Fitness Hers. The acquisition also includes management ofthe Dew Tour, an event series for the action sports industry.

“The opportunity to merge the incredible ASN brands with our recent acquisition ofMen’s Journalestablishes a significant digital network and underscores American Media’s commitment to diversifying our brand offerings and revenue streams,” American Media CEO David J. Pecker said in a statement. “I am confident that under the management of theMen’s Journalleadership, the addition of ASN’s incredible digital and social scale will be important factors in our continued growth and success.”

Combined with Men’s Journal, the AMI Active Lifestyle Group will now deliver more than 35 million social media fans and followers, according to the AMI statement. The ASN brands have also effectively engaged a millennial audience with video, delivering more than 60 million monthly views across its portfolio.

Chief Content Officer Greg Emmanuel.

American Media

“ASN’s brands—focused on deep passion and engagement from their readership—are an extraordinary complement toMen’s Journal,” said Men’s JournalChief Content Officer Greg Emmanuel, to whom the ASN content team will report. “Our audience places a premium on high-quality, compelling content, and the new brands will help to further establish us as the ultimate destination for sports and adventure content.” The business side of the ASN brands will report to AMI Group Publishing Director Chris Scardino.

The Dew Tour, for its part, hosted approximately 84,000 fans at events in Long Beach, California, and Breckenridge, Colorado, last year. In addition to the Dew Tour, the ASN brands execute several consumer experiential, content-driven and sports-specific events.

ASN will remain in its Carlsbad, California, offices. An AMI spokesman said no staff reductions are anticipated immediately, though back-office efficiencies are part of what drives any acquisition.

The Adventure Sports Network brands have moved from company to company over the years, having been part of Times Mirror Magazines, then Time 4 Media, and most recently part of TEN, the former Source Interlink Media, which sold a majority stake to Discovery Communications in August 2017. ASN itself rebranded from the TEN Sports & Entertainment Group in January 2018. “ASN has built a portfolio of the most enduring brands in the adventure-sports media landscape," said Norb Garrett, president of ASN, in the statement. "Under AMI’s leadership, wewill continueto grow our multi-platform reach across digital, social, print, and experiential events.”

“We are excited for ASN to now be part of the AMI platform," added Kevin Mullan, President of TEN: Publishing, which retains a variety of automotive and other brands. "TEN: Publishing looks forward to continuing to provide our audience with the highest-quality content as we focus our resources across our automotive titles.”