Her new Media pack uses fonts and colours from Emma’s site to make it immediately recognisable to PRs and brands. I put her Ellie Illustrates header at the top of the page with her URL underneath.

I used graphic elements like the bunting and spotty background image to divide the sections of the pack, and made sure her contact information was obvious. The contact section all links through on the clickable PDF making it easy for people to start an email to Emma straight from the PDF.

A screenshot of her blog gives readers of her Media Pack a peek at her site without the need to visit, and when clicked it will launch the blog homepage in the default browser.

For the statistics and contact sections, I took the social icons that Emma uses on her blog and created additional icons for Klout, PA, DA, and email.