Press Release

Successors to Kaspersky Lab’s award-winning security products hit the market with several new advanced protection technologies

Woburn, MA –August 13, 2013 - Kaspersky Lab
announces the release of the latest versions of its award-winning security
solutions for home computer users. Kaspersky
Anti-Virus 2014 and Kaspersky Internet
Security 2014
boast enhancements to existing protection technologies, like Safe Money
technology, and a host of brand new features, like Trusted Applications mode,
to ensure the highest levels of security for users’ PCs and their digital
valuables.

According to the
cloud-based Kaspersky Security Network, about 200,000 new malware
samples emerge every day, compared to 125,000 just a year ago. The price of
poor-quality protection against cyber threats is not merely a daily bombardment
of spam emails, or sluggish performance from a virus-ridden PC – the costs hit
regular users squarely in their wallets. Scams like phishing attacks, commonly
sent through carefully crafted email designed to appear legitimate, attempted
to steal online banking credentials and other critical financial details.In
fact, according to a consumer survey conducted by B2B International, a leading
market research company, in June 2013, 62 percent of Internet users experienced
at least one attack related to online banking, shopping, or payment services
during the last 12 months. In the fight against modern cybercrime, security
solutions face a clearly-defined challenge: prevent these financial losses. The
new versions of Kaspersky Anti-Virus 2014 and Kaspersky Internet Security 2014,
like their highly reviewed predecessors, were specially developed with that
requirement in mind.High-quality protection technologiesSeveral
innovative antivirus technologies have been added to Kaspersky Anti-Virus 2014
and Kaspersky Internet Security 2014, which significantly improve user
protection. Both products now include Kaspersky Lab’s proprietary ZETA Shield
antivirus technology, which performs an in-depth scan of files and applications running
on the computer to identify malware that may hide deep within individual
components of each program.

Kaspersky
Lab offers further protection from emerging threats through its improved Automatic Exploit
Prevention technology, which scans programs for behavior typically found in
exploits – a
type of malware that infects the PC through vulnerabilities in legitimate
software. Automatic Exploit Prevention closely monitors programs that are most
frequently targeted by cybercriminals – such as Java and Adobe Reader – to
block cybercriminals from using unknown gaps in legitimate software to
penetrate a computer’s defenses. By looking for suspicious behavior, Automatic
Exploit Prevention technology can detect the most recent and dangerous threats,
including threats so new that they haven’t yet been identified by antivirus
vendors.But
threats don’t have to be new or sophisticated to pose a risk. Familiar threats
like Trojan ransomware can block access to computers and demand payments to
“unblock” victims’ machines, sometimes even when an antivirus solution is
installed on the system. In many cases, users ignore the security warnings of
their security programs and willfully install a program that imitates a
legitimate music file, document, or other legitimate program, only to realize
too late that the program was in fact malicious.Now,
thanks to the new protection against screen lockers technology implemented in
Kaspersky Anti-Virus 2014 and Kaspersky Internet Security 2014, ransomware is
no longer a threat. If users of the new Kaspersky Lab solutions face a demand
for payment to unblock their computer, they only have to press one simple key
combination and the technology will find and remove the malware completely.Extended protection with Kaspersky Internet Security 2014Phishing attacks and Trojan programs designed to steal
credentials for online banking systems are also among the most popular
malicious tools. Kaspersky Lab’s Safe Money technology - first introduced in the
previous version of Kaspersky Internet Security - has already proved to be an
extremely reliable additional layer of protection for online financial
operations. The technology has been improved in Kaspersky Internet Security
2014, including support for more Web browsers, and a significantly expanded
list of trusted online banking sites, payment services, and online stores.Another
major innovation in Kaspersky Internet Security 2014 is the unique Trusted
Applications mode. This protects the computer by only allowing the launch of
applications that are identified as safe to use. Thanks to the multi-level
system which checks the legitimacy of programs and an intelligent system that
can adapt to a particular user, this mode is capable of providing a very high
level of security. The Trusted Applications feature is based on the extensive
and constantly updated Kaspersky Lab Whitelisting database of legitimate
applications.The
database contains over 700 million unique entries with thorough descriptions of
all popular applications including operating systems, browsers, image viewers,
video players, games, and more.For
users with children, Kaspersky Internet Security 2014 offers improved Parental
Control capabilities, which provide flexible controls over all possible
scenarios in which a child might use the computer. This mode includes a set of
default profiles that contain computer-use scenarios appropriate for different
age groups, while still giving parents the freedom to modify these settings at
their discretion. Parental Control allows parents to determine when and how
long children can use the computer, which applications can or cannot be
launched, and what information – such as credit card numbers and home addresses
– should be blocked from being shared on social networks.In addition to their numerous technological
improvements, Kaspersky Anti-Virus 2014 and Kaspersky Internet Security 2014
have been optimized to ensure minimal consumption of PC resources. At the same
time, thanks to improvements to the user interface, Kaspersky Lab protection
solutions have become even easier to use. For the first time, Kaspersky Lab
products have integrated socialization functions, allowing users to help their
friends on social networking sites to make their computers more secure.

Quote:Justin Priestley, senior vice president, consumer salesKaspersky Lab, North America“Maintaining the online security of our customers is a mission that is always changing, so it’s essential that our customers are armed with the most advanced protection tools available to keep them ahead of evolving threats to their financial data and personal information. Kaspersky Anti-Virus 2014 and Kaspersky Internet Security 2014 show our continued focus on this goal by delivering innovative new technologies like Trusted Applications Mode and reliable technologies like Safe Money, keeping Kaspersky Lab users ahead of tomorrow’s cyber-threats.”

Kaspersky Internet Security 2014 is available both as a standalone product and as part of Kaspersky Internet Security – Multi-Device, a security solution that will soon be launched to provide premium protection for the world’s most commonly-used devices. Kaspersky Internet Security – Multi-Device, an enhancement of Kaspersky ONE, will give users an easy way to secure their Internet activity on multiple computers and mobile devices, with just a single purchase of a single license.

Pricing and AvailabilityKaspersky Internet Security and Kaspersky Anti-Virus are
available for purchase now on Kaspersky
Lab's online store, and wherever quality software is sold in the
U.S. and Canada.Current customers may upgrade free of charge from
Kaspersky Internet Security 2013 and Kaspersky Anti-Virus 2013 to the new products for the remainder of their existing license period.
A standard subscription – 3-user licenses for a 1-year
period – is $79.95 for Kaspersky Internet Security and $59.95 for Kaspersky
Anti-Virus.

About Kaspersky LabKaspersky Lab is the world’s largest privately held vendor of endpoint protection solutions. The company is ranked among the world’s top four vendors of security solutions for endpoint users*. Throughout its more than 15-year history Kaspersky Lab has remained an innovator in IT security and provides effective digital security solutions for large enterprises, SMBs and consumers. Kaspersky Lab, with its holding company registered in the United Kingdom, currently operates in almost 200 countries and territories across the globe, providing protection for over 300 million users worldwide. Learn more at www.kaspersky.com.

* The company was rated fourth in the IDC rating Worldwide Endpoint Security Revenue by Vendor, 2011. The rating was published in the IDC report "Worldwide Endpoint Security 2012–2016 Forecast and 2011 Vendor Shares (IDC #235930, July 2012). The report ranked software vendors according to earnings from sales of endpoint security solutions in 2011.

For the latest in-depth information on security threat issues and trends, please visit:

Successors to Kaspersky Lab’s award-winning
security products hit the market with several new advanced protection
technologies

Woburn, MA –August 13, 2013
- Kaspersky Lab
announces the release of the latest versions of its award-winning security
solutions for home computer users. Kaspersky
Anti-Virus 2014 and Kaspersky Internet
Security 2014
boast enhancements to existing protection technologies, like Safe Money
technology, and a host of brand new features, like Trusted Applications mode,
to ensure the highest levels of security for users’ PCs and their digital
valuables.

According to the
cloud-based Kaspersky Security Network, about 200,000 new malware
samples emerge every day, compared to 125,000 just a year ago. The price of
poor-quality protection against cyber threats is not merely a daily bombardment
of spam emails, or sluggish performance from a virus-ridden PC – the costs hit
regular users squarely in their wallets. Scams like phishing attacks, commonly
sent through carefully crafted email designed to appear legitimate, attempted
to steal online banking credentials and other critical financial details.

In
fact, according to a consumer survey conducted by B2B International, a leading
market research company, in June 2013, 62 percent of Internet users experienced
at least one attack related to online banking, shopping, or payment services
during the last 12 months. In the fight against modern cybercrime, security
solutions face a clearly-defined challenge: prevent these financial losses. The
new versions of Kaspersky Anti-Virus 2014 and Kaspersky Internet Security 2014,
like their highly reviewed predecessors, were specially developed with that
requirement in mind.

Kaspersky
Lab offers further protection from emerging threats through its improved Automatic Exploit
Prevention technology, which scans programs for behavior typically found in
exploits – a
type of malware that infects the PC through vulnerabilities in legitimate
software. Automatic Exploit Prevention closely monitors programs that are most
frequently targeted by cybercriminals – such as Java and Adobe Reader – to
block cybercriminals from using unknown gaps in legitimate software to
penetrate a computer’s defenses. By looking for suspicious behavior, Automatic
Exploit Prevention technology can detect the most recent and dangerous threats,
including threats so new that they haven’t yet been identified by antivirus
vendors.

But
threats don’t have to be new or sophisticated to pose a risk. Familiar threats
like Trojan ransomware can block access to computers and demand payments to
“unblock” victims’ machines, sometimes even when an antivirus solution is
installed on the system. In many cases, users ignore the security warnings of
their security programs and willfully install a program that imitates a
legitimate music file, document, or other legitimate program, only to realize
too late that the program was in fact malicious.

Now,
thanks to the new protection against screen lockers technology implemented in
Kaspersky Anti-Virus 2014 and Kaspersky Internet Security 2014, ransomware is
no longer a threat. If users of the new Kaspersky Lab solutions face a demand
for payment to unblock their computer, they only have to press one simple key
combination and the technology will find and remove the malware completely.

Extended protection with Kaspersky
Internet Security 2014Phishing attacks and Trojan
programs designed to steal credentials for online banking systems are also
among the most popular malicious tools. Kaspersky Lab’s Safe Money technology - first introduced in the
previous version of Kaspersky Internet Security - has already proved to be an
extremely reliable additional layer of protection for online financial
operations. The technology has been improved in Kaspersky Internet Security
2014, including support for more Web browsers, and a significantly expanded
list of trusted online banking sites, payment services, and online stores.

Another
major innovation in Kaspersky Internet Security 2014 is the unique Trusted
Applications mode. This protects the computer by only allowing the launch of
applications that are identified as safe to use. Thanks to the multi-level
system which checks the legitimacy of programs and an intelligent system that
can adapt to a particular user, this mode is capable of providing a very high
level of security. The Trusted Applications feature is based on the extensive
and constantly updated Kaspersky Lab Whitelisting database of legitimate
applications.The
database contains over 700 million unique entries with thorough descriptions of
all popular applications including operating systems, browsers, image viewers,
video players, games, and more.

For
users with children, Kaspersky Internet Security 2014 offers improved Parental
Control capabilities, which provide flexible controls over all possible
scenarios in which a child might use the computer. This mode includes a set of
default profiles that contain computer-use scenarios appropriate for different
age groups, while still giving parents the freedom to modify these settings at
their discretion. Parental Control allows parents to determine when and how
long children can use the computer, which applications can or cannot be
launched, and what information – such as credit card numbers and home addresses
– should be blocked from being shared on social networks.

In
addition to their numerous technological improvements, Kaspersky Anti-Virus
2014 and Kaspersky Internet Security 2014 have been optimized to ensure minimal
consumption of PC resources. At the same time, thanks to improvements to the
user interface, Kaspersky Lab protection solutions have become even easier to
use. For the first time, Kaspersky Lab products have integrated socialization
functions, allowing users to help their friends on social networking sites to
make their computers more secure.

Quote:Justin
Priestley, senior vice president, consumer sales
Kaspersky Lab, North America“Maintaining
the online security of our customers is a mission that is always changing, so
it’s essential that our customers are armed with the most advanced protection tools
available to keep them ahead of evolving threats to their financial data and
personal information. Kaspersky Anti-Virus 2014 and Kaspersky Internet Security 2014
show our continued focus on this goal by delivering innovative new technologies
likeTrusted Applications Mode and reliable technologies like Safe Money, keeping
Kaspersky Lab users ahead of tomorrow’s cyber-threats.”

Kaspersky
Internet Security 2014 is available both as a standalone product and as part of
Kaspersky Internet Security – Multi-Device, a security solution that will soon
be launched to provide premium protection for the world’s most commonly-used
devices. Kaspersky Internet Security – Multi-Device, an enhancement of
Kaspersky ONE, will give users an easy way to secure their Internet activity on
multiple computers and mobile devices, with just a single purchase of a single
license.

Pricing and AvailabilityKaspersky
Internet Security and Kaspersky Anti-Virus are available for purchase now on Kaspersky
Lab's online store, and wherever quality software is sold in the U.S. and Canada.Current customers may upgrade
free of charge from Kaspersky Internet Security 2013 and Kaspersky Anti-Virus
2013 to the new products
for the remainder of their existing license period. A standard
subscription – 3-user licenses for a 1-year period – is $79.95 for Kaspersky
Internet Security and $59.95 for Kaspersky Anti-Virus.

About Kaspersky LabKaspersky Lab is the world’s largest privately held vendor of
endpoint protection solutions. The company is ranked among the world’s top four
vendors of security solutions for endpoint users*. Throughout its more than
15-year history Kaspersky Lab has remained an innovator in IT security and
provides effective digital security solutions for large enterprises, SMBs and
consumers. Kaspersky Lab, with its holding company registered in the United
Kingdom, currently operates in almost 200 countries and territories across the
globe, providing protection for over 300 million users worldwide. Learn more at
www.kaspersky.com.

* The company was rated fourth in the IDC rating Worldwide Endpoint
Security Revenue by Vendor, 2011. The rating was published in the IDC report
"Worldwide Endpoint Security 2012–2016 Forecast and 2011 Vendor Shares
(IDC #235930, July 2012). The report ranked software vendors according to
earnings from sales of endpoint security solutions in 2011.

For
the latest in-depth information on security threat issues and trends, please
visit: