British online fitting room technology company Metail, today launches its take of the much discussed digital fitting room Cher Horowitz famously used in the 1995 cult classic film, Clueless.

British online fitting room technology company Metail, today launches its take of the much discussed digital fitting room Cher Horowitz famously used in the 1995 cult classic film, Clueless.

Metail’s digital fitting room encourages consumers to create their own ‘MeModel’ by inputting three basic body measurements (height, weight and bra size) and then try on clothes online to create different outfits. For launch, Metail has digitised different clothing types (including Cher’s favourite plaid jacket), to enable multiple looks to suit each consumer’s preference. Each MeModel in this digital fitting room will automatically wear Cher’s white socks and black T-bar shoes for immediate visual recognition.

#ShareYourCher

Metail’s digital fitting room also sees a new feature in the form of “SHARE”.

Each outfit created on a MeModel can be shared privately or publicly via Facebook, email or as a link to friends. Shared outfits can then be viewed and crucially, outfit choice feedback can be received from the consumers’ most trusted style advisors, their friends. Metail is the first online fitting room technology to allow consumers to share an outfit choice on their own MeModel.

Metail’s CEO, Tom Adeyoola comments “Adding the “Share” capability to our product is a key milestone for us which will be rolled out with our commercial partners in the forthcoming months. We know through feedback that the “Share” option is key to moving our user experience forward. Sharing outfit combinations with friends for comment and advice in the same way that consumers shop for clothing on the high-street has been a key experience missing from the online shopping experience, until now”

Metail’s bespoke Digital Fitting Room launches on 2 July 2014 with the #ShareYourCher wardrobe. MeModels are also available to create on fashion retail sites around the globe including Warehouse and Dafiti. Once consumers have created their own personal MeModel, it can be accessed on any website offering the MeModel service online.

Founded in 2008, Metail is a British company developing online fitting room technology, which enables consumers to create a bespoke 3D model of them. The technology aims to increase consumer confidence in buying clothing online, whilst also reducing return rates for the retailer. Metail’s technology can be incorporated into any e-commerce platform and consumers, after entering a few simple measurements, can then generate a ‘MeModel’, which is 94-96% accurate to their specific size. Established by Cambridge graduate Tom Adeyoola, Metail has raised over £5.4 million in funding and officially launched with their first customer – Clothing at Tesco – in February 2012. The company has since developed an international client base, spanning from Warehouse in the UK, to Zalando in Germany and Dafiti in Brazil. Metail created a BAFTA nominated segment for ITV’s This Morning called ‘Take Over the Makeover’ which is currently being developed for the new autumn season, 2014. Based across two offices in London and Cambridge, Metail has built a talented and dedicated team of 40 employees.