Bogost on Gamification

“Words really do matter. The frames we build around them are not merely conveniences,” said Ian Bogost, Associate Professor and Director of Graduate Studies in Digital Media, at the 2011 Game Developers Conference. Bogost continued, “When we talk about climate change, we’re making political and ethical statements. ‘Gamification’ is easy. You can strap it on.” Source: Gamasutra - April 3, 2011