Truik Communities

Project Type: Personal Project

Scope of Work: Identity Design & Website Design - Homepage Concept

When working with Vision Studios, a web development firm in Harrisonburg, VA, we were contracted to assist in developing a new web presence for a contractor whose focus was purchasing real estate and building communities. The project was extremely enjoyable, but the site was designed long before responsive design was popular, and so I decided it would be fun to revisit the concept. Instead of redesigning the site for the previous client, I decided to create a fictional company, and so I created a new identity for a company called Truik Communities. I really wanted something that stood out, so I choose to go with a red color scheme, but use the red sparingly to draw a user’s interest. I wanted to have some featured communities in a slider at the top, followed by customer testimonials, additional communities that were available and recent company news.