The Creative Day

Since this week I work one less day per week for G-Star. I asked for that arrangement because I was feeling I couldn’t develop my creativity enough. Don’t get me wrong, I really like my current job, but let’s be honest, I spend most of my time reading and making lists. I felt I needed some time for grabbing pencils, sketching stupid concepts and do some photos. Skills fade out and get rusty when they stay unused for a long time.

I know myself, and if I don’t have short deadline, I tend to procrastinate (or just be lazy). So I came up with the idea of the “Creative Day”. It is actually based on the “Make Something Cool Everyday” idea I discovered in Scott Belsky’s book. The concept is to force yourself to create anything cool, every day (An example here). I won’t do something everyday, but only once a week, but I will spend more time on it.

I am an experienced Digital Strategy Consultant based in Switzerland. After over seven year respectfully crafting and improving the digital presence of Terre des hommes, Nautilus and G-Star Raw, I am now a freelancer. Please have a look at my Portfolio