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Marketing Therapy

with Mike Connor

Mount Paran Christian School Chooses Connor Associates

January 14, 2016

Connor Associates Strategic Services, LLC, has been chosen to provide a comprehensive range of marketing services to Mount Paran Christian School near Atlanta, GA.

Headed by Dr. David Tilley, Mount Paran Christian School was founded in 1976 and is home to approximately 1,200 PK- grade 12 students in Kennesaw, GA. It is a covenant Christian school requiring faculty and families to be active participants in a local Christian church.

One hundred percent of MPCS graduates are accepted into one or more of their college choices. Over the last three years, MPCS graduates have earned an average of $4 million in scholarship offers, not including the Georgia HOPE scholarship. Recent graduates have earned admission to some of the nation’s most selective universities such as Vanderbilt, Cornell, Columbia, Duke, Yale, Princeton, Boston College, Rutgers, Purdue, Southern California, Emory University, Georgia Tech, Georgia, Texas A&M, Baylor, Wheaton College, United States Military Academy at West Point, the United States Coast Guard, and the United States Air Force Academy.

The school is the four-time consecutive GHSA State Champions in competitive cheerleading (2012-2015), has also earned a State Championship in football, and is a two-time State Runner-Up in baseball, while also offering more than 110 annual arts performances. In addition, the school was awarded the prestigious Shuler Hensley Musical Theatre Award for choreography.

MPCS students develop a firm foundation of faith through opportunities which include Bible classes for all students, regular chapel services at all levels, service experiences, discipleship groups, high school mentoring of lower and middle school students, and local and international mission trips.

The mission of the school is to “Provide academic excellence in a Christ-centered environment by uniting with home and church to prepare servant-leaders to honor God, love others, and walk in Truth.”

Connor will provide comprehensive market research spanning enrollment forecasting, internal and external image audits, an alumni survey, and a competitive analysis. Connor Associates Strategic Services, LLC is based in California and has served the market research, planning, and branding needs of 450 private, charter, and independent schools and colleges in the US, Europe, Africa, and Asia over the past 20 years.