TEL AVIV, Israel — Live Player Games announces the release of the E4ROW Ethereum escrow contract, and the first app that uses E4ROW: Uncle Finney’s Poker. Uncle Finney's Poker is the world’s first poker app for Android devices that enables players to bet and win Ether (ETH). E4ROW is launching a Contribution Campaign on May 2, 2017 at 12:00 A.M., GMT.

E4ROW, which stands for “Ether 4 the Rest Of the World", is an open source contract that performs sophisticated escrow functions. E4ROW's mission is to aggressively expand the universe of Ether users by bringing Ether-based apps to the global online/mobile gaming markets. The E4ROW contract that is at the core of these apps enables players to bet and win Ether in a secure and transparent manner. The goal of these games is to introduce Ether to millions of new users, thus increasing the overall adoption, viability and value of Ether.

Unlike other crypto-ventures that are marketing to the extremely limited, technologically savvy community of those familiar with cryptocurrencies, E4ROW is attempting to break into the infinitely larger market of online and mobile gamers to create a tidal wave of new Ether users unlike anything previously seen in Ether’s history. Unlike many Ethereum projects that seek to raise crowdfunding based upon incomplete products, E4ROW and Uncle Finney's Poker are professionally developed software that are complete, tested, and ready for market.

Poker is the most popular card game in the world, with over 100 million players worldwide and more than 250 poker apps appearing in the Google Play store. Virtually all of these Android apps require that players bet fake coins that have no real value outside of the game environment. By contrast, Uncle Finney’s Poker enables Android users to bet and win Ether.

E4ROW is launching a Contribution Campaign, enabling those wishing to support E4ROW’s mission to purchase tokens beginning May 2, 2017 at 12:00 A.M., GMT and ending 3 weeks thereafter. Every escrow transaction handled by the E4ROW contract collects a 2% escrow fee. These fees are proportionally divided among the E4ROW token holders and paid out as perpetual distributions. While the primary goal of E4ROW is to promote Ether and rapidly expand its user base, the developers believe that the limited number of token holders have the potential to earn significant ongoing returns due to the massive global market for poker and the other games in development.