Theresa Agnew

In her role since 2014, Theresa oversees the brand and portfolio strategy for GSK Consumer Healthcare in North America; leveraging traditional trade channels as well as new media and technology. She leads the marketing organization as they activate growth plans targeting consumers, customers and healthcare professionals.

Theresa has been instrumental in leading the digital transformation for U.S. Marketing, returning the U.S. Smokers Health business to growth, launching Flonase as an Rx to OTC switch, continuing the momentum of strong growth in Oral Care and leading an increased focus on talent development, capability building and career progression for U.S. Marketing. ​

Prior to joining GSK, Theresa served as Senior Vice President, U.S. Marketing for Essilor of America, and also spent over 20 years with Johnson & Johnson, where she worked in positions of increasing and varied responsibility in Marketing and Sales across multiple operating divisions and multiple global geographies.

About

The MMA is the world’s leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. MMA Member companies hail from every faction of the mobile media ecosystem. Our consortium includes brand marketers, agencies, enabling technologies, media companies and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.