I know I'm in the minority but I would not feel any more confident in MOS box office success if they had a SB add.

Secondly, as others have pointed out the foreign box office titles are very important. ASM did okay domestically but was huge oversees. So did Men in Black 3. Prometheus made more oversees. Even movies that bombed in the US had decent foreign totals such as John Carter and Battleship. MOS needs to score oversees too.