Apex Legends Tops 10 Million Players in Less than 72 Hours

It’s official, Apex Legends is a hit. After the almost unbelievable secret launch of the title, which has been nearly flawless, the title is seeing large success with players. The number of people playing and streaming the game has been tremendous and now we know just how much. Apex Legends has officially passed 10 million players in less than 3 days. A message from Respawn Studio Head Vince Zampella:

In 72 hours, over 10 million players have jumped into Apex Legends and we’ve breached 1 million concurrent players!

This has been a truly incredible journey. We tested and tweaked. We argued and agreed. We got to a point where we felt some magic. We knew it would be risky to take the franchise in this direction, to go free to play, and do a surprise launch. But we fell in love with Apex Legends and wanted, needed, other people to play it too.

We hoped you’d love it as much as us, but never in our wildest dreams could we have expected the outpouring of support and positivity we’ve seen. From all of us at Respawn, thank you for giving us and Apex Legends a chance. Thank you for joining us on this journey. This is just the beginning! We have so much more in store for you this year.

See you in the arena!

Our Take

This is truly incredible and just goes to show the power of social media and the connected gaming community. With no previews, articles, advertising, or marketing, Apex Legends has become a massive hit with the community. Of course the free to play structure of the title likely played the largest role, but after that the game has spoken for itself. We are enjoying it greatly and will be speaking about it extensively in next week’s Bitcast!