New Apple TV May Not Debut at WWDC

One of the most highly-anticipated features of next week’s Worldwide Developers Conference was the unveiling of the new Apple TV. However, according to the New York Times, it looks like we won’t be seeing a new Apple TV just yet.

News media sites around the web have been reporting for months that a revamped Apple TV would likely be presented at this year’s WWDC. Featuring dramatic hardware and software upgrades, Apple reportedly has big plans for the new set top box. The device will likely feature one of Apple’s A8 chips, capable of powering 4K-quality video. A large internal storage capacity, a dedicated app store with a large library of third-party apps, as well as Siri integration and the ability to control HomeKit-enabled smart gadgets around the house are also big selling points for the device.

Apple TV Concept Art

Perhaps the most exciting Apple TV news, however, is the introduction of Apple’s subscription television service expected to be featured with the new hardware. The service, which will reportedly cost from $25-$40/month, will feature popular channels from ABC, CBS, Fox, ESPN, and more. Originally, it was reported that the subscription service would debut alongside the new Apple TV hardware at the WWDC. However, reports earlier this week noted that negotiations to air local programming on the device may delay the launch of the service.

It was reported by the New York Times earlier today that neither the subscription service or the new Apple TV hardware will be presented at WWDC. According to the Times‘ sources, the “product was not ready for prime time.” It’s unclear when the new Apple TV will see the light of day, but it looks like it unfortunately won’t be next week.