CUANY, Coopera Team Up on Hispanic Member Strategy

The Credit Union Association of New York and Coopera have teamed up to offer the 2012 Hispanic Member Growth Strategy program to member credit unions.

Through the program, Iowa-based Coopera will advise New York credit unions on best practices as a way to help them better serve their local Hispanic market.

“Seventeen percent of New Yorkers are Hispanic, and by 2025, one in five New York residents will claim Hispanic heritage,” said Allison Barna, director of the New York Credit Union Foundation and community development for the association.

“Because the Hispanic population is very young as compared to other U.S. ethnic groups, we expect New York credit unions will be interested in investing in service to Hispanic members as a part of their efforts to lower the average age of membership,” Barna said. “That’s why we are happy to allocate funding to this program to give our member credit unions access to Coopera’s expertise at a significantly reduced price.”

Five mid-sized credit unions ($25 million -$250 million in assets) participating in the program will receive a one-time Hispanic Opportunity Navigator assessment, semi-annual member analysis reports, access to education tools including marketing guides, templates and webinars, as well as an annual follow-up to its HON assessment.

In addition, three small credit unions will receive a one-time member analysis report, as well as access to an extensive library of education tools including marketing guides, templates and webinars. The small credit union package will be free for credit unions with less than $25 million in assets, CUANY said.