The National Association of Minority Automobile Dealers (NAMAD) presented Honda with six awards at the 3rd Annual Diversity Volume Leadership Awards held January 14 at the COBO Convention Center in Detroit. The NAMAD/IHS Markit Awards recognize automotive brands and models that have the highest new vehicle registrations with ethnic, women and millennial customers.

The Honda Civic was recognized as the top overall vehicle among ethnic buyers, as well as the top vehicle in three individual customer categories: Ethnic, Millennials and the Western region. The Honda Accord was selected as the top vehicle among ethnic buyers in the Mideast region. The Honda GROM was selected as the top Ethnic Sport Bike.

“Honda’s relationship with multicultural customers continues to grow and was a major contributor to Honda’s fourth straight annual automobile sales record in 2017,” said Yvette Hunsicker, assistant vice president of Honda North America’s Office of Inclusion and Diversity. “The commitment of Honda associates to create products that meet the needs of our customers plays a critical role in our success.”

IHS Markit new vehicle registration data was used to determine the winning brands based on 2017 model year U.S. personal registrations from October 2016 through September 2017. This year’s awards are based on an analysis of more than 14 million personal new vehicle registrations.