United Supermarkets celebrated the grand opening of a new Market Street location at the intersection of 19th Street and Quaker Avenue Wednesday. United executives unveiled the new location at an 8 a.m. ribbon-cutting ceremony with a full parking lot and a packed house.

Citywide sales and promotions running in celebration of the opening drew an early and substantial crowd, said Eddie Owens, communications director for United Supermarkets.

“It has been four years since we opened a new Market Street location,” Owens said, “but this is the best opening we have had so far.”

Longtime United manager John Jamison will manage the 71,000-square-foot location.

United representatives have tagged the new store as the flagship for future Market Street locations.

“The new, fresh feel and updated layout and design are direct results of customer input,” said Owens. “We have had amazing feedback from the guests we have seen so far today. It is such a striking difference to the pre-conceived grocery store.”

The 19th and Quaker location is the third Market Street in Lubbock, and the second to be open 24 hours.