SEO is a way to use technology to your advantage, and there are lots of resources out there to make it easier to track that information. Some are paid platforms, but there are also plenty of free options that exist.

Here are free tools that can help you plan, execute, measure, and refine your SEO strategy in an easier and more productive way.

Google Analytics – is the granddaddy of all free SEO tools, offered by Google itself. Managing dozens of different websites and tracking detailed information about your site’s traffic.

Google Webmaster Tools – is a nice complement to Google Analytics, providing you with more in-depth and technical information about your site’s performance.

Open Site Explorer – has a more specific function than analytics, helping you uncover and analyze all the links pointing to your business sites.

Google Keyword Planner – is meant for use with AdWords, but works just fine for organic keyword research as well. This tool helps you generate keywords and phrases for your target.