“Vision is dandy, but sustainable company excellence comes from a huge stable of able managers.”

And

“Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.”

And

“Creating in all employees the awareness that their best efforts are essential and that they will share in the rewards of the company’s success.”

And

“Transforming leadership, [is defined as] leadership that builds on man’s need for meaning, leadership that creates institutional purpose … he is the value-shaper, the exemplar, the maker of meanings … he is the true artist, the true pathfinder.”

And

“What gets measured gets done.”

And

“Every excellent company we studied is clear on what it stands for, and takes the process of value shaping seriously. In fact, we wonder whether it is possible to be an excellent company without clarity on values and without having the right sorts of values.”

“The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.”

And

“Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.”

And

“Celebrate what you want to see more of.”

And

“The best leaders… almost without exception and at every level, are master users of stories and symbols.”

And

“We found that the most exciting environments, that treated people very well, are also tough as nails. There is no bureaucratic mumbo-jumbo… excellent companies provide two things simultaneously: tough environments and very supportive environments.”

“But this is the great danger America faces. That we will cease to be one nation and become instead a collection of interest groups: city against suburb, region against region, individual against individual. Each seeking to satisfy private wants.”

And

“Do not call for black power or green power. Call for brain power.”

And

“Education remains the key to both economic and political empowerment.”

And

“For all of its uncertainty, we cannot flee the future.”

And

“I felt somehow for many years that George Washington and Alexander Hamilton just left me out by mistake. But through the process of amendment, interpretation, and court decision, I have finally been included in “We, the people.”

And

“I never intended to become a run-of-the-mill person.”

And

“If we promise as public officials, we must deliver. If we as public officials propose, we must produce.”

And

“If you’re going to play the game properly, you’d better know every rule.”

And

“Let each person do his or her part. If one citizen is unwilling to participate, all of us are going to suffer. For the American idea, though it is shared by all of us, is realized in each one of us.”

And

“Let us heed the voice of the people and recognize their common sense. If we do not, we not only blaspheme our political heritage, we ignore the common ties that bind all Americans.”

And

“More is required of public officials than slogans and handshakes and press releases. More is required. We must hold ourselves strictly accountable. We must provide the people with a vision of the future.”

And

“The citizens of America expect more. They deserve and they want more than a recital of problems.”

And

“There is no executive order; there is no law that can require the American people to form a national community. This we must do as individuals and if we do it as individuals, there is no President of the United States who can veto that decision.”

And

“There is no obstacle in the path of young people who are poor or members of minority groups that hard work and preparation cannot cure.”

And

“We are a people trying not only to solve the problems of the present: unemployment, inflation… but we are attempting on a larger scale to fulfill the promise of America.”

And

“We call ourselves public servants but I’ll tell you this: we as public servants must set an example for the rest of the nation. It is hypocritical for the public official to admonish and exhort the people to uphold the common good.”

And

“We must exchange the philosophy of excuse – what I am is beyond my control for the philosophy of responsibility.”

And

“What the people want is very simple – they want an America as good as its promise.”

And

“What we have to do is strike a balance between the idea that government should do everything and the idea, the belief, that government ought to do nothing. Strike a balance.”