Indre By Design (“IBD”) is an online furniture boutique based in Houston that specializes in vintage Scandinavian mid-century modern furniture. We sell authentic Danish furniture, sourced directly from Scandinavia. We sell famous designer to basic modern designs.

Today I was walking through the warehouse and it dawned on me that it would be a good idea to share with you all our behind the scenes process. Being that we are still a new business, we are learning and having so much fun doing it!

Finn working at the warehouse!

It all starts after the furniture is ordered! Our contact in Copenhagen packs them all into a container and the journey begins! I start by creating an inventory sheet and setting prices by doing research to pick an appropriate price.

Container packed up and ready to make the long journey from CPH to Houston.

Once the furniture arrives, the IBD team spends a day unloading the container, cleaning the furniture and tagging it. It is a funny process trying to piece together the furniture and find its “spot” in the space – some of the items are very heavy!

IBD Tags

Up next, we photograph all of the furniture to get it online and take measurements! When I started the process, I did not know too much about photography and am still learning about the appropriate angles. This is probably my favorite step because I get to pay attention to the detail in all of our items.

Photography set up at the IBD HQ!

We are having so much fun with the business and I hope that you were able to see it when you look at our website and items. I am so blessed to have supportive friends and family as I figure all of this out. This really is my passion and I am so excited to give it my best! Everyone should aim for the stars and chase their dreams – no matter what they are!