Media Kit

Despite the profound technological changes transforming the news media industry, 70% of Winnipeg adults still rely on the Winnipeg Free Press to deliver their news and information each week through print and digital channels. This continues to be the best reach of any daily newspaper in a major Canadian city. The Free Press is not just a newspaper anymore - we offer multiple platforms to help you reach the audience you desire.

Source: Vividata 2016 Q2

Winnipeg The Facts

Population

Manitoba is home to over 1.29 million people, with over 790,000 living in the Winnipeg Census Metropolitan Area (CMA). Winnipeg's population grew by an average of 1.6% each year from 2012 to 2015. Winnipeg is the model of multiculturalism with more than 180 ethnic groups speaking over 90 languages.

Employment

After posting the strongest job growth in Canada in 2015, the province is expected to gain close to 7,000 jobs this year and 11,000 jobs in 2017. The pickup in employment will contribute to a decrease in the province's unemployment rate, with the rate expected to fall from 5.7% in 2016 to 5.2% by 2019.

Housing

Single-detached starts are projected to increase between 2,500 and 2,700 units in 2016 and continue to edge higher in 2017 and 2018. MLS® sales in Manitoba are projected to rise and range from 14,500 to 14,900 transactions in 2016 and gradually increase in 2017 and 2018.

Economy

Winnipeg's economy is expected to grow by 2.3% this year, up from 1.7% in 2015. Output growth is expected to improve dramatically in the manufacturing sector (its output is forecast to expand by 2.5% in 2016the most since 2013), thanks to a strengthening U.S. economy and a lower Canadian dollar. New Flyer, a builder of transit buses, won a US$97-million contract to provide 172 buses to Maryland and a US$180-million contract to build 350 buses for Los Angeles.

The local aerospace industry continues to be busy. General Electric is investing $26 million at its engine testing facility in Winnipeg to expand the wind tunnel and rebuild test stands. Meanwhile, StandardAero won a contract to perform maintenance and repair work on the T56 engine for the U.S. navy. The firm also renewed its contract to service military transport aircraft engines for the French air force. At the same time, Air Canada plans to create an aircraft maintenance centre at Winnipeg's airport, creating 150 jobs starting in 2017.

If conditions remain favourable, growth in Manitoba's agricultural sector is expected to reach 5.7% in 2016 and 5.1% in 2017. Manitoba is the only Prairie province that has experienced growth in the sector recently, thanks to favourable weather conditions yielding healthy crop levels.

Sources:

Conference Board of Canada, Metropolitan Outlook 1, Spring 2016

Statistics Canada. Table 051-0056 - Estimates of population by census metropolitan area, sex and age group for July 1, based on the Standard Geographical Classification (SGC) 2011, annual (persons), CANSIM (database).

Winnipeg Free Press Demographic Profile

Print Ad Positions and Creative Executions

Mini Page Banner

Masthead Banner

This highly visible ad sits at the top of the front page above editorial content.

Section Front Banner

Give your ad a dominant position across the page.

Earlug

An excellent tool for precision targeting; these ads are located at the top corners of most section fronts.

Front Page Note

Affix a note with your message on the front page of the paper or the front of any pre-printed section to trigger a response from your customers.

Gatefold

Readers will notice your gatefold - a four page wrap covering two-thirds of the front page (with message below the masthead). It also includes the entire inside front flap as well as inside and outside back covers.

Front Page/Section Wrap

Your message will be seen using a section wrap - four full colour pages wrapped around a section of the newspaper.

Double Truck/Floating Double Truck

Command attention with an ad that stretches across two pages.

Flex Form

Grab readers' attention with a flex form ad that uses the page in a creative way.

Sponsored Content

What is Sponsored Content?

An innnovative advertising strategy that involves producing a story about your industry followed by your advertising message. Once a concept has been established, a team will work together in creating the story and page layout.

What does Sponsored Content look like?

In print, sponsored content looks like an editorial story including images and ads.

On the website home page, it is placed in the third tile position for 24 hours. After 24 hours it's placed in one of the first six tiles in a suitable section for a week. After one week it's archived and recommended as a relevant news story. The story page has a big box, leaderboard, and skyscraper/tall box position available.

Niche Products

The Winnipeg Free Press distributes approximately 100 supplements each year about different industries and events. Advertising opportunities are available within most of these scheduled supplements or you can partner with the Winnipeg Free Press to create a unique publication.

Readers can register for an email alert each time this content is published on the site. Email alert sponsorship is available in the form of a big box ad presented at the bottom of each email alert.

Email Blasts

Reach up to 180,000 people that have registered their email address with the Winnipeg Free Press and agreed to receive third party email. Your ad will be merged with editorial content to provide reader interest and engagement.