Faces In The Mirror is an indie film that looked to Markitors to do some movie trailer marketing. With less than a month until the movie premiered, Markitors identified the following objectives to best leverage the trailer:

Establish the movie trailer as the “anchor” so other videos from the film could be more easily marketed

Optimize the movie trailer for Youtube and Google search terms so fans could immediately engage with the film

Strategically distribute and embed the movie trailer on movie and music blogs to reach a larger audience

With these marketing objectives in mind, Markitors gathered more than 25,000 Youtube views for the trailer and got the video to the #1 search spot on Youtube. The film also was one of the most popular Indie films on iTunes for the first two weekends after it’s online release.

Here is the trailer:

From Our Client:

Our goal was to get people to experience this film. The trailer was a crucial element to beginning that experience, which is why it was so important to market the trailer before the premiere. In a month we went from 0 to 20,000 views to quickly get the word out about the film.

Markitors is spelled with an “i/o” for input output. We’re an analytical digital marketing agency in Phoenix that blends marketing and auditing to help B2C companies improve their online presence. Contact us to see how Markitors can help create a movie trailer marketing strategy for your organization.

How do you use a social media giveaway as a part of an online indie movie marketing strategy?

Markitors social media giveaway approach:

Faces In The Mirror is a film that naturally lends itself to a social media giveaway. With the national movie premiere taking place in late August, Markitors launched a social media giveaway that encouraged fans to submit a photo of their “face in the mirror” for a chance to win tickets to the premiere with Boyd Tinsley from the Dave Matthews Band.

An independent panel of judges selected ten finalists from thousands of photo submissions. The Faces In The Mirror Facebook community then voted for the winning photo. The photo with the most likes and unique comments would send the finalist and friend to Seattle for the premiere. The winner would also go to the Gorge for a three day Dave Matthews Band show. The runner ups would receive a Faces In The Mirror movie poster signed by members of the Dave Matthews Band.

The Faces In The Mirror social media giveaway resulted in the following:

One social interaction (a comment, like, or share) every 10 seconds during the final day of the contest

Photos received more than 500,000 organic impressions on social media sites like Facebook

Organically increased Facebook “LIKES” by 50% over the course of the campaign

Increased brand recall of Faces In The Mirror

Successfully launched an online premiere with Faces In The Mirror entrants in late August

Here are the ten photos from the social media giveaway that were selected as finalists. The first one was the winner.

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