500px

The Challenge

500px engages hobbyist, amateur, and professional photographers to encourage their craft and elevate their exposure. Their combination of platforms—a web community and online marketplace—is largely unrivaled in the industry. At project launch, we aimed to address accurate communication of the company name, brand repositioning, and the merger of two unique brand experiences: web community (formerly 500px) and online marketplace (formerly 500px Prime).

Our Approach

We worked closely with the 500px design and marketing team to create a new logo and logotype around a larger brand experience that better communicates to a broader target audience, conveying the values behind the company. The new brand embodies the attributes of quality, authenticity, community, and approachability.

We aimed to address accurate communication of the company name, brand repositioning, and the merger of two unique brand experiences.

We think this new logo and mark is a great reflection of our focus on celebrating visual creativity, and something that will continue to evolve along with our community.

Adam Shutsa, VP Design, 500px

Marketing Materials

Built on the new brand, we were tasked with creating print ads around the theme: Images that take you places. Our concept for the exercise, Picture-in-Picture, employed the ‘X’ from the logo as the gateway to another place. In the literal sense, the images used were meant to transport the subject in the image to a new place.

Our concept for the exercise, Picture-in-Picture, employed the ‘X’ from the logo as the gateway to another place.

Brand Launch

500px wanted to inform their users and the broader photography community of their rebrand, including the objectives, the process, the rationale, and the outcome. The brand launch video incorporated assets from throughout the brand, interviews with stakeholders, and in-process shots. The video offered the public an alternative way to view and absorb the new brand experience; it successfully drove traffic and sparked interest in the brand unveil.