Digital Signage Business Climate Index (DBCI)

With the November/December issue the Digital Signage Business Climate Index will be surveyed for the first time in the GCC markets. After successful launching the survey from Portugal to Russia the DBCI is now adding further important EMEA markets to its portfolio. (Daniel Russell)

DBCI 2015 GCC | Emaar DooH installation in Dubai (Image: invidis)

The Digital Signage Business Climate Index (DBCI) is the leading indicator of the economic development in the digital signage and digital-out-of-home industry in the EMEA region. It is based on a bi-monthly survey of important market leaders from different sectors of the industry.

The GCC region (Bahrain, Iran, Kuwait, Oman, Qatar, Saudi Arabia and the UAE ) are one of the top 10 markets for digital signage and digital-out-of-home in the EMEA region. With total revenues reaching more that 200 million USD. In 2014 the market saw a good double digit growth of over 30%. As a market expert invidis could win Abdul Bakhrani. The owner and CEO of SmartScreen Ltd. is supporting invidis and the Digital Signage Summit MENA to analyze the GCC markets regularly every two months.

Like all business climate indices, the DBCI tracks economic activities and indicates the business sentiment. The bi-monthly surey helps to identify changes at an early stage. The particular importance of the DBCI is forecasting turning points in economic growth. Besides that, additional questions deliver further information about specific topics.

The DBCI includes the important market leaders in the respective country or market. They are asked to give their assessment of their current business situation and their expectations for the next six months. They can characterize their situation as “good”, “satisfactory” or “poor” and their business expectations for the next six months as “more favourable”, “unchanged” or “more unfavourable”. The business climate is then calculated as a geometric mean of the balances of the business situation and the business expectations.