Phương Uyên Trần

Deputy CEO of Tan Hiep Phat (THP) group

Phương Uyên Trần serves as the Deputy CEO of Tan Hiep Phat (THP) group, Vietnam’s leading beverage company. In addition to running Number 1 Chu Lai Plant, she is responsible for THP’s procurement, domestic and international marketing, public relations, and corporate social responsibility programs. Phuong is an executive of the Beverage Association of Vietnam and also sits on the executive committee of the Young Presidents’ Organization (YPO) Vietnam chapter. After being asked by Harvard Business Review to write a case study on how her family-owned business walked away from $2.5 Billion offer from Coca-Cola, Tran decided to write a book that would teach people exactly how to do it in their own business called Competing With Giants.

How One Family-Owned Company Took On the Multinationals and Won

“People look for retreats for themselves, in the country, by the coast, or in the hills . . . There is nowhere that a person can find a more peaceful and trouble-free retreat than in his own mind. . . . So constantly give yourself this retreat, and renew yourself.”