#WalkTheWalk

As part of the mobilization around the People’s Climate March in September 2014, Purpose launched #WalkTheWalk, the first pilot project of a new global climate initiative, Here Now. #WalkTheWalk is an ownerless, open-source social media campaign that provided a highly visual, easy, and personal way for people around the world who couldn’t be at the march, or who wanted to take dynamic action online, to attend in spirit and send a message to world leaders that they care about climate change. The campaign reached eighty-five million people through online videos, tweets, and other social posts (including support from the likes of Russell Brand, President Barack Obama, and Mark Ruffalo).