Is more always better? Paul Jarvis’ book, Company of One, makes the argument that growing bigger is not always better. This is helpful for writers who consider their work not only a craft, but also an entrepreneurial pursuit.

How you market your book will depend on how you’re publishing your book. For those who are self-publishing, you’ll likely run all of your marketing campaigns for your book. This post is going to assume you’re responsible for your own book sale growth. Even as a traditionally published author, there’s always more you can do to market your book yourself.