Sick of Stratford-upon-Avon? Bored of Birmingham Sea Life Centre? Dulled by Dudley Castle and Zoo? Fear not - there’s a new tourist attraction in town.

Online retail giant Amazon is planning to become a visitor hotspot by launching guided tours of its huge Midlands distribution depot.

Visitors will be able to sign up for excursions to the firm’s ‘fulfilment site’ in Rugeley to see how millions of items a day are distributed worldwide from the centre.

Inaugural visits for friends and family of Amazon employees have already taken place.

Staff gear up for the tours of Amazon in Rugeley

Christopher North, managing director of Amazon.co.uk, said: “Amazon.co.uk sold more than 5.5 million items on Black Friday 2014 at a rate of 64 items per second. We are now proud to invite our customers to see first-hand how our world-class employees and advanced technology in our fulfilment centres come together to make this magic happen.”

John Tagawa, the firm’s director of UK operations, added: “We’re extremely proud of the efforts of everyone who works in our fulfilment centres and opening our workplaces up to these tours is the perfect way to recognise all of their achievements.”

A teacher from a nearby school has already toured Amazon’s Rugeley site.

Sarah Mollitt, e-learning developer at nearby Chancel Primary School, said: “We have had a fascinating insight into how Amazon delivers customer orders from the site here in Rugeley. I can’t wait to go back to school and arrange some class trips for our pupils. I know that they will love seeing people and technology working together and will be proud that this kind of operation is part of the Rugeley community.”