Starbucks Lets Friends Send Coffee To Each Other Via Tweets [Video]

Leah Gonzalez

The coffee company partnered with Twitter for their Tweet-A-Coffee initiative.

Coffee giant Starbucks, in partnership with social networking site Twitter, launched the Tweet-A-Coffee project, which allows people to send a $5 Starbucks gift card to anyone in the US via Twitter.

Users only need to link their Starbucks and Twitter account and mention @tweetacoffee to send the gift card to their friend, family, follower, or anyone for that matter. They can even include a message to let them know that their next Starbucks is on them.

In this episode, the PSFK team will guide listeners through six main insights into why customers still care about the store in the age of commerce (hint: they still love brick and mortar!—here's in-depth research into how retailers can meet their new expectations).

Explore how three retailers are going beyond the point of transaction by dedicating store space to on-site services, introducing shoppers to different activities and skills related to their product mix

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