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NET-A-PORTER FOUNDER TO LAUNCH MEN’S SITE

by Emma Holmqvist Deacon — June 11, 2010

The galloping success of womenswear e-tailer Net-A-Porter is undeniable, and it was only a matter time before men would get their fix too. Enter Mr Porter. Set to launch in January 2011, the site will cater to the modern dandy craving designer gear at the click of a button. Ralph Lauren, Burberry, Dunhill, Margaret Howell and Mr. by Roland Mouret are only a handful of the many brands that will be part of the luxury-laden mix. Conceived by Net-A-Porter founder Natalie Massenet, who still holds an executive role within the company despite having sold the majority of her stake to the Richemont Group, Mr Porter will be a menswear force to be reckoned with.