She was a part of the founding team of Zentropy (McCann Erickson Group’s internet company), and also of the magazine Brandlife.

Author of “De estraperlo a postureo, cada generación tiene sus palabras” (Ed. Vox, Larousse 2017), and co-author together with Mario Tascón of “Twittergrafía, el arte de la nueva escritura”. She is also the co-author of the Guía para los nuevos medios y las redes sociales: escribir en internet, of Fundéu; and co-author of the book “Comunicación Slow” (Ed. Fragua). More than this, she is author of the texts in graphic books Escacalógico (2014) and Cromaticaca (2015).