V ENERGY - LIL PUP

In our fourth instalment of the highly successful, ‘Massive Hit That Improves You A Bit’ campaign for V Energy Drink, we decided to go all out, recording a hip-hop track, featuring back-up dancers, tricked out lowriders and an entourage bigger than Kanye’s ego.

“The campaign has helped V Energy snatch the number one spot in the energy drinks market, ahead of rival Red Bull. The brand has also seen “significant increases” in brand performance, brand consideration and purchase frequency, as well as continued year-on-year growth.”