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Act on CO2: Bedtime Story

Recent research shows that people are unclear about what causes climate change. On 9 October, the Government launched its first ever public information announcement confirming the existence of climate change and its man-made origin.

The advert features a father telling his daughter a story of ‘a very very strange’ world with ‘horrible consequences’ for today’s children as part of the Act on CO2 campaign to encourage people to make a difference by changing their behaviour.