Prints & Slogans Trend: The H&M Edition

Hey there lovely ladies, today we are going to look into two of the hottesttrends for the past couple of seasons. As the title suggests I am talking about printsand sloganswhich very often go hand in hand in the fashion world. These two trends made a huge comeback several seasons ago, and by the looks of it, they have no intention of going anywhere except for our personal wardrobes.

H&M as one of the biggest retailers in the whole world has a neck for catchingsuch lasting trends early and incorporating them into its collections. And may I just say that they are doing it graciously and there is something for each taste. I am a HUGE supporter of the brand and everything it stands for. I am all about sustainable fashion and the idea of fashion and quality at the best pricewhich is H&M’s motto not to mention that I shop from their stores religiously simply because I find that they have great styles to offer, various cuts and fabrics as a whole a fascinating variety. In addition, I really believe in the company’s values and the causes they support. They have an amazing Conscious collection which is entirely made from recycled materials and is still so stylish and beautifully. As their CEO Karl-John Persson says:

“At H&M, we have set ourselves the challenge of ultimately making fashion sustainable and sustainability fashionable.”

So dear ladies I want to turn your attention to some of H&M’s interpretation of the prints and slogans trends and suggest that you should take advantage of their diversity.

Prints and Slogans Trend: #1. The Power Of Words

No body can argue how powerful words can be and designers caught that early. They started using slogans as means once more, to send a message, and it caught on. It became a huge hit and one of the hottest trends for seasons now. Loud messages started appearing everywhere – from tank tops, shirts and sweaters to dresses. H&M was quick to capture the new flow and to react. Let’s take a look of some of their latest looks.

Found on: hm.com

Found on: hm.com

H&M loves to design for the young and free-spirited girl and these T-shirts with their playfulslogans are just for her!

Prints and Slogans Trends: #2. Print Me Beautiful

Well prints are nothing new in the fashion world they just change from season to season but are always present in one form or another. H&M brand successfully manages to catch the slight changes with the coming of each new season and reacts accordingly.

Found on: hm.com

Found on: hm.com

Found on: hm.com

Found on: hm.com

Found on: hm.com

It is Flower Power all the way! This time the flower prints are taking a more abstract turn though.

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I am studying Intellectual Property and Business but my one true love and passion is fashion! I love the magical world that fashion creates and being a part of it. I also adore reading, learning new skills, traveling and exploring new places. I believe we are the creators of our own destiny!