Informing and connecting businesses in New Jersey

ROI Influencers: Our first-ever People of Color list

New Jersey, one of the biggest melting pots in the country, is on pace to become a majority minority state in the next 10 years.

The influence people of color have in the state is growing quickly, as well.

How quickly — and how extensively — is another issue.

While we interviewed more than a dozen leaders for our inaugural ROI-NJ Influencers list of People of Color, we found there still is an issue in ethnic minority communities about actively seeking positions of power and influence.

(SCROLL DOWN TO VIEW THE LIST.)

Many said they prefer to stay and operate in the background, playing into cultural norms of just keeping their head down and doing their job.

“There are some of us — it’s been my biggest struggle — to be comfortable talking about yourself,” one power player said.

“It’s not something, culturally we were raised (to do). It’s an interesting thing about minorities: We are much more extroverts, and think in quiet, strategic ways, but we are not self-promoters.