Panasonic Broadcast has announced the repositioning of its highly-popular AJ-SDC615 16:9/4:3 2/3" DVCPRO camcorder by reducing its suggested list price to $9,995 and including as standard Magic Bullet Suite software to create 24p motion effects.

The AJ-SDC615 boasts high-sensitivity 520,000 pixel, 2/3" 3-CCDs and a built-in IEEE 1394 interface for in-field direct transfer of digital component video to a laptop nonlinear editing system. Switchable between 16:9 and 4:3 aspect ratios, the 11-pound camcorder delivers 750 lines of resolution, a high 63dB signal-to-noise ratio, a high sensitivity of F13 at 2000 lux, and low-light shooting down to 0.1 lux (at +48dB) with minimal smear.

The AJ-SDC615 is equipped with a Digital Super Gain function, allowing noise-free gain in various capture rates, such as 30P, 15P and 6P (adding 6dB, 12dB and 20dB of gain, respectively). The celebrated Magic Bullet Suite software provides video professionals the tools to transform a video "look" to the softer, more organic look of film. It also includes 18 After Effects plug-ins that deliver a complete production pipeline for processing digital video footage for output to DVD, TV or film.