Courtney was not wearing a helmet at the time of the accident and is currently undergoing rehabilitation. SUCCEED® started an eBay store to help fund Courtney’s medical expenses (http://stores.ebay.com/Courtney-King-Dye-Medical-Fund) and that led to the connection with Jeri Bryant who donated her “Strap One On – Everyone’s Doing It” helmet campaign T-shirts to the store.

“I wanted to not only help Courtney but also raise awareness of the importance of wearing a helmet while riding,” Bryant said.

The riders4helmets campaign has already received the official endorsement of the United States Equestrian Federation (USEF), United States Eventing Association (USEA), American Riding Instructors Association (ARIA), Equestrian Aid Foundation (EAF) as well as leading equestrians such as: Olympic Silver Medalist Gina Miles; veteran eventers Allison Springer, Hawley Bennett-Awad, Cathy Wieschhoff and Lucinda Green; Eclipse Award Winning Jockey Frank Lovato Jr; and dressage rider and trainer Ilse Schwarz. In addition Charles Owen, Troxel Helmets and GPA Helmets have also pledged their support.

“The USEA is proud to support this helmet campaign as the safety of our members whenever mounted along with their horses is our top priority,” said Jo Whitehouse, CEO, USEA.