Archive for January 2018

A pleasant flurry of new technology can quickly become an overwhelming avalanche if you’re trying to keep up with every software snowflake that arrives. Developers are required to learn and scrutinize new technologies almost daily — it’s central to the very job — but there are good and bad ways to go about it.

Gone are the days of placing an advertisement and hoping for a positive impact. Marketing departments today have access to an array of metrics to track performance and plan for future improvement. These three sometimes-overlooked metrics can offer tremendous value in ensuring that after the ad has worked, the trail isn’t running cold.

With more than two million Twitter followers and counting, Wendy’s is active on social media just like its competitors in the QSR world. On paper, at least, you might assume they’re serving up the same fare as their rivals under the golden arches, the fancy crown or the giant bell — but you’d assume wrong.

Programmatic advertising: it sounds mysterious, automated and possibly a bit complicated. The truth? Yes, it is all of those things. But it’s also a cost-effective way to use digital advertising to target your audiences.

During your company’s budgeting process for 2018, did you find yourself feeling nervous about being able to measure and report on the success of the previous year, or to defend your ask for the coming year? As data becomes increasingly available and easier to manage, a good goal for 2018 is to focus more resources on areas where you can make a measureable impact.