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Thursday, October 20, 2011

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited rolled out a campaign to build awareness of the scourge of undrinkable water.

The campaign called on journalists to spread awareness of this scourge and appeal to readers to sign a petition that was to be personally handed to the French president during the 6th World Water Forum in March 2012.

To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.

The spot, created by BDDP Unlimited, was produced by Hush and directed by Clément Beauvais, a young director, illustrator, musician and photographer. His multiple talents and mastery of various techniques enabled him to both create the drawings and direct the spot.