Since you said "yet another", I would presume you already own one? Then I would recommend you use the one you have until you can confirm whether there will be an update.

I bought one and i gave it to my now ex-gf. Not gonna take that one back.
I bought one for myself, and then left it with my parents so they can stream shows from the iPad.
So it'd be the 3rd one I'm buying essentially. But no, i won't have one to use if I don't buy this 3rd one.

I can wait a month or 2 I guess if it's a HW update? That said, I guess aside from just a rumor of a refresh, there isn't any more details concerning HW/SW then it seems. Feel free to add if there's any further rumors/news that I missed on the Apple TV.

Apple actually released the new firmware update today for a new Apple TV hardware revision (3,2). They even made the update available for download. So I think it's safe to say a refresh is coming soon or this is some serious error on Apple's part.

Since the version scheme for upcoming refresh is AppleTV3,2 (vs. AppleTV2,1 for 2nd generation and AppleTV3,2 for 3rd generation), I suspect changes will be mostly repackaging (with 6.1 firmware) with few minor hardware changes such as gigabit Ethernet and internal component changes (for improved compatibility, reliability, even lower power consumption, and/or cheaper components).

I bought one and i gave it to my now ex-gf. Not gonna take that one back.
I bought one for myself, and then left it with my parents so they can stream shows from the iPad.
So it'd be the 3rd one I'm buying essentially. But no, i won't have one to use if I don't buy this 3rd one.

I can wait a month or 2 I guess if it's a HW update? That said, I guess aside from just a rumor of a refresh, there isn't any more details concerning HW/SW then it seems. Feel free to add if there's any further rumors/news that I missed on the Apple TV.

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And, Where do you find the Apple TV for $85? Isn't it $99?

I think he was referring to the Apple refurb price point - very easy to buy an $85 ATV directly from Apple.

Just wondering, i have some unopened ATV 2g's, and i was considering selling them for 75 bucks because I thought they were old technology, but I looked online and they selling for almost 3X much now! I got them for 90 bucks, and they are over 200 now online, why is that?

Just wondering, i have some unopened ATV 2g's, and i was considering selling them for 75 bucks because I thought they were old technology, but I looked online and they selling for almost 3X much now! I got them for 90 bucks, and they are over 200 now online, why is that?

That is the latest model that can be jailbroken to run non-Apple software. As such, demand is higher since supply is lower.

I wouldn't get your hopes up for a new model yet. From the MacRumors front page:

"Apple appears to be referring to the new Apple TV model with a code name of J33I, compared to the J33 code name used on the third-generation Apple TV. While we have no direct evidence, it is possible that the "I" simply refers to an international variation of the current box. Just last month, Apple launched iTunes movies in nearly four dozen new countries."

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What could they add to a new model that would justify atv3 owners to buy an upgrade?

Nothing that I can think of that isn't software-dependent. I would say my biggest wants are an App Store and better audio (hello, DTS?). But both would require software changes that could likely be used by any black puck model.

Can't even get Cable in my area so I'm stuck with DSL @ 13mb. Hell even old a/b WiFi protocols exceed my bandwidth xD

I'm curious to know what they'll do with ATV. My friend brought his over some months ago when I was curious but it honestly failed to impress me. The Air Play Mirroring from OSX was laggy and unusable, and no iPlayer app installed? Streaming movies from our iPads was OK but I'd hardly justify the price when I have a Windows 8 PC sat under my TV with it's own independent Netflix/iPlayer/4oD/movies and TV on demand.

Will be curious to see what they do next but it feels like it's missing something right now.