Golden Advice from Amazon HQ

What We Learned from Our Meeting with Amazon

Back in November I traveled to Seattle to met with representatives from Amazon Alexa about the future of their market leading voice assistant.

I was really encouraged by the meeting.

The Alexa team is clearly focused on the goal of dramatically increasing adoption, listenership and use of Alexa and smart devices like Echo.

They want users to build experiences that are as engaging as the apps we have on our phones. Amazon wants Alexa to be as “sticky” as our phones, which have an app for monitoring screen time because they are so engaging.

That’s great news for Effct users, because whatever Amazon wants they get.

They have risen from Seattle startup to one of the world’s biggest companies in just a couple decades. They are going to turn Alexa into a commerce machine. Just next year they expect Alexa to drive $1 billion in commerce.

I mentioned how our users want the ability to sell products better through their Flash Briefing skills and podcast skills. And They assured me they are focusing on those skills.

The best part about Amazon is that they are customer centric. That doesn’t mean they do whatever they can to please the customer.

Instead it means they listen carefully to their customers and users and build products that solve their problems, and provide them a delightful experience.