Weighted Satisfaction Scoring Model

What is the Weighted Scoring Model?

The weighted scoring model is used with the Side-By-Side Matrix question. The scoring model applies a "weight" to the matrix questions based on responses to the first item in a side-by-side matrix.

Generally the first item measures attributes like "Importance", "Need" or "Expectation". In such cases the values of the subsequent dimensions ("Satisfaction" , "Use" or "Delivery" etc.) can weighed based on corresponding scores from the first attribute.

So how is the weight for each item calculated?

For each Side-By-Side matrix question, there is a "Anchor" dimension -- This is the first dimension and we call it the anchor. In most cases this is the "Importance" or "Expectation" dimension. NOTE - THIS HAS TO BE THE FIRST DIMENSION YOU MEASURE. SurveyAnalytics automatically assumes that the first dimension is the anchor. All subsequent calculations are based on the anchor.