This partnership strengthens Ntara’s capabilities in responding to their customers’ needs for a complete digital ecosystem. inRiver, with its stellar track record and reputation in the industry as a flexible and feature-rich PIM, enhances these capabilities.

Together, Ntara and inRiver will help branded manufacturers and distributors move beyond storing product information in disparate spreadsheets and databases to a highly functioning business solution that maximizes access to multiple channels and revenue.

“Our customers can benefit from Ntara’s experience in consulting, design, and integration, while bringing inRiver’s best-of-breed PIM into their technology stack and business workflow,” stated Joe Golemba, inRiver’s Vice President Channels and Alliances.

“The primary goal for Ntara is to continually bring the most complete solutions to our customers. Ntara staff continue to align with industry-leading platforms to provide the best digital solutions. The inRiver PIM solution is flexible, scalable, and built with .NET code which fits nicely into our other technology offerings. We are genuinely excited to add inRiver to our list of partners and alliances,” remarked Jeff Morris, CEO, Ntara.

Through this partnership, customers can take advantage of Ntara’s strategic approach to evaluating their business challenges, marketing expertise and ability to implement best-of-breed solutions, such as inRiver PIM.

About inRiver:

inRiver is the market leader for simplifying Product Information Management (PIM). We help B2C and B2B multi-channel commerce and marketing professionals tell perfect product stories across all sales channels. Our powerful inRiver PIM platform radically facilitates the creation, handling and distribution of perfect product information for a world-class customer experience in all channels, in multiple languages. More than 220 customers and 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands.

inRiver was founded in 2007, and is today a well-recognized, award-winning, and rapidly growing company with an extensive partner network. The company is headquartered in Malmö, Sweden, with offices in Chicago, London, Amsterdam and Stockholm, and sales offices in Phoenix, and Istanbul. www.inriver.com

About Ntara:

Ntara, a digital marketing agency located in Johnson City, Tennessee, harnesses the creative tension between its world-class designers, developers and strategists to lead clients to better experiences, bigger ideas, stronger teams and real world solutions to business problems. With expertise in web and app development, user experience strategies, integrated marketing consulting, technical integrations and e-commerce solutions, Ntara has been helping companies build transformative digital solutions for more than 17 years. To learn more, visit www.ntara.com.

About inRiver: inRiver is the market leader for simplifying Product Information Management (PIM) - by putting the power in the hands of the user, we enable multi-channel commerce professionals to visually manage their product information. inRiver is fast to implement and easy to use, radically facilitating the creation, maintenance, and distribution of product information to multiple sales channels in multiple languages. More than 220 customers with 750 brands around the world rely on inRiver’s PIM platform for efficiently controlling the product flow for their globally recognized brands. www.inriver.com