Coca Cola Lithography`s, Pictures

These cardboard signs were originaly used for advertising in restaurants , shops and in the outside . Lots of these signs were used in exchange frames where they could be exchanged easy when a new season asked for a new picture .The exchanged signs then usually where lost to dirt and other damage in all kind of storage rooms . Once a new season came up the old sign in the storage room wasn`t nice anymore and Coca Cola came out with new sign every year anyway . Thats how most of these signs where lost and why theyr value has increased so much . Cardboard signs with woman images seem to be more expensive due to higher demand for them.