Canadian Tire “Bike Story”

How warm and heartfelt can a national retailer be? See for yourself.

Canadian Tire “Bike Story Stamp”

Post offices world-wide have immortalized great moments in history on
national stamps for hundreds of years. Occasionally they will even
immortalize a fictional moment on a stamp. Like this iconic moment taken
from the Canadian Tire commercial “Bike Story.”

Canadian Tire “Albert”

What do you call a TV spot that not only won numerous awards from Cannes
to Canada but also spawned spontaneous chants at hockey games for years?
Well, you call it this Canadian Tire “Albert” spot.
(see articles)