Mr. Miikka Leinonen

Melt Master / Visual strategist

Helsinki Area, FinlandMarketing and Advertising

Current

Strategist @ Zeeland

Visual Strategist @ Melt

Summary

"I help companies look beyond the digital business. What’s happening now is something A LOT bigger. Companies are great at accelerating human progress, but they need help with this leap. I believe we are moving from a material landscape to a territory of immaterial abundance. This is the biggest jump in human evolution.”

“What makes you good at what you do?”

“As a kid I had no idea I had this gift. I was just observing the world and started seeing everything as visual patterns. To some these things come in other forms, as a ‘gut feeling’ for instance. But to me they are always visual.”

“How do you apply this talent in your work?”

“It has taken me a long time to get to the point where I can harness the understanding of patterns. Over the past 6 years¨, I have created a visual ‘Melt Frame’ explaining how our world is changing; how we are moving from the world of scarcity to the world of abundance. That frame can now be used to innovate and create never-before-seen strategies.”

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