Rise of Mobile Publishing Keynote with MB Christie, FT.com, Followed by Panel: Check In or Check Out: Avoiding Location-Based Nothingness, Hosted by JW

hosted by JWT

Hosted at the Business, Media & Communications Hub at JWT

Start: Friday, 11 Feb 2011 09:00

End: Friday, 11 Feb 2011 11:00

Rise of Mobile Publishing Keynote with MB Christie, FT.com, Followed by Panel: Check In or Check Out: Avoiding Location-Based Nothingness, Hosted by JWT

Keynote on The Rise of Mobile Publishing: MB Christie, Head
of Product Management for FT.com

MB Christie is Head of Product Management for FT.com, the
definitive home for business intelligence on the web. She assumed this
position in January 2007. Christie manages the online product team
that handles all of the Financial Times’ digital media,
including the core FT.com website, interactive markets data features,
blogs, search and FT apps for mobile devices. In this capacity she has
been instrumental in transforming the Financial Times from a
traditional newspaper publisher into a multi-channel business.

Location-based platforms have captured many consumers and marketers
attention. But now that we have got their attention, how can we
take this egagement to the next level? Our speakers will discuss
where location-base platforms are today and what the next direction
will be.

Speakers:

Moderator: Todd Wasserman, Business and Marketing Editor, Mashable

Peter Nicholson, CCO, JWT New York

Evan Cohen, General Manager, Foursquare

Vivian Rosenthal, CEO of GoldRUN

Warren Raisch, Executive Vice- President Digitaria

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