Stella McCartney vs Bambi

Friday, 24 July 2009

Disney meets haute fashion in the Stella McCartney's new autumn advertising campaign. Shot by
photographer Ryan McGinley and featuring model Sigrid Agren, the ads also see Bambi and his infamous cartoon friends Thumper the Owl and Flower the Skunk juxtaposed alongside the fashion. “I’m a huge Bambi fan, and the film reminds me of my mum,” said McCartney, referring to the late Linda McCartney. “And we wanted to have some fun. The clothes in the campaign are looking quite fierce, and we wanted to contrast them with the innocence of Bambi,” she added.

Model Sigrid Agren is pictured stroking a live fox, while the Disney characters have been layered onto the photos. The art direction was done by McCartney’s in-house team, together with Partner and Partner in London. The ads will break as double-page spreads in the September issues of French, Italian and British Vogue, V and Another Magazine.

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