ACKNOWLEDGEMENTI have taken efforts in this project. However, it would not have been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere thanks to all of them. I am highly indebted to my mentor, Mr. Asim Mitra for guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my gratitude towards my parents & member of ITC WILLS LIFESTYLE for their kind co-operation and encouragement which help me in completion of this project. My thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me out with their abilities.

Introduction:Retail companies have a marvellous machine for creating a “shopping experience”: the store. But wanting to create a shopping experience is not enough. The customer always has some sort of in-store shopping experience but not necessarily positive. The key lies in giving this experience a meaning, i.e. performing a certain “score” that customers and employees can relate to, a “score” that makes the store unique and preferred by its shoppers for non-traditional reasons. You always feel something when you go shopping. You might, for example, feel excited, bored, surprised or confused, or like a person, a customer or a “number”, or feel that you’re being served, ignored, understood or pressured, etc. In other words, retail companies always provide a certain “shopping experience” Today, retailers face a “world of extremes” characterized by unprecedented complexity, intense competition and marketplace polarization. Customer expectations for what constitutes a satisfying shopping experience continue to rise. Burdened by different priorities, many retailers have lost focus on the total retail experience and as a result customer satisfaction is down. What must retailers do to differentiate themselves in the marketplace and regain their focus on the customer? How can retailers create a more pleasurable and highly satisfying shopping experience that will meet the needs and demands of today’s customers? The answer lies in delivering a customer-centric store experience that is supported by customer-centricity embedded throughout the retailer’s organization A shop is a “selling machine”, and a big “communication machine” too. It is a really privileged machine because it can use all the human senses. That really is “multimedia”. When someone uses a multimedia resource (meaning a video with sound: i.e. two senses), I think this is “low-media”, since stores can use up to five sences. If used together, the results are extraordinary and synaesthesia can even happen: the scent of a refreshing perfume or faint image. Thus, this project contains all the elements that determine the shopping experience of customers in WILLS LIFESTYLE store. It is an empirical study stating the views of customers on different perspectives like the range, taste, preference, staffs, quality, satisfaction, and so on. A proper analysis is also done about the views, so as to see the position of the store in respect of the customers.

NEED FOR THE STUDY:
Customers and their expectationsCustomers are people who buy products and services from other people (usually companies of one sort or another). What customers think and feel about a company and/or its products is a key aspect of business success. Attitudes are shaped by experience of the product, the opinions of friends, direct dealings with the company, and the advertising and other representations of the company. Irrespective of whether a business' customers are consumers or organisations, it is the job of marketers to understand the needs of their customers. In doing so they can develop goods or services which meet their needs more precisely than their competitors. The problem is that the process of buying a product...

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...﻿Running Head: ShoppingExperienceShoppingExperience
Shyeida Duncan
MAN102_2_20150126M_OL_Introduction to Retail Sales Management
Saturday, January 30, 2015
Professor Rob Shah
Running Head: ShoppingExperience
Customers should always leave stores satisfied about the items they have purchases. Retailers should focus on customer service principles that is provided by the business. I strongly believe that employees should satisfy customers needs to be able to keep a happy customer. There are things that I feel management should teach workers so that they are able to provide me with what I want for instance: to always make me feel welcome when entering the store as well as shopping throughout the store, show interest to get to learn what the I need, know about the product that I am putting interest into buying and being able to explain why it is beneficial to me, show support in my decision making, being able to solve issues and doubts about the product that I am considering buying and letting me know that I've made a good choice in the product that I am purchasing. A pleasant shoppingexperience that I experienced, employees were always very polite, hardworking and courteous.
Personally, a perfect shoppingexperience in which I encountered happened at a Lane Bryant store. The employees provided me with...

...Kayla Morgan (morgankayla88@email.phoenix.edu)
COM/155
Lorraine O’Donnell
November 6, 2011
Window Shopping verses Screen ShoppingShopping online and by store are similar but can have differences including: what is easier for the consumer, the risks, special deals, and whatever you might be looking for. Shopping can be experienced in different ways. Some people enjoy the process of browsing the Internet, and some people enjoy browsing from rack to rack or shelf to shelf for bargains. There is not a right and wrong answer to which is the best way to shop. Everyone is different, and the bargains are different! Whether they are shopping for new or used, rare or common, or even items that you are not even planning on buying, because of impulse, shopping can be enjoyed by anyone!
The first thing to think about is everyone is either his or her own individual person. Most people can have different needs physically and mentally. Many situations should be taken into consideration such as physical ability, enjoyment, and your ability to surf and browse the Internet. Many people struggle with experiencing issues such as handicap, blind, or even being deaf, that is if it is an auction. Something as simple as being able to walk, can make a difference on someone’s ability...

...Title of the study : Impact of online shopping on retail business
Research problem: how does online shopping affect the retail business
Review of literature: Online shopping is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary service. An online shop, eshop, e-store, Internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping centre. The process is called business-to-consumer (B2C) online shopping. When a business buys from another business it is called business-to-business (B2B) online shopping.
Online shopping has become the trend and the new mode of purchasing. There are literally 1000s of online marketing enterprises selling goods from cosmetics, clothing, shoes, hand phone accessories, vitamin supplements, used items and so on. Literally the entire range of consumer items.
These services have little overheads, no rentals to worry about and no staff wages to pay out, unlike their physical counterparts who are at a great disadvantage.
Ebay and other well known online marketing platforms have good and healthy growth in their local trade volumes.
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...﻿INTRODUCTION
Online shopping or online retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-shop, e-store, Internet shop, web-shop, web-store, online store, and virtual store. An online shop evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping center. The process is called business-to-consumer (B2C) online shopping. In the case where a business buys from another business, the process is called business-to-business (B2B) online shopping. The largest of these online retailing corporations are eBay and Amazon.com, both based in the United States.
The acceptance of the Internet by the business community in the mid 1990s has resulted in a period of extraordinary growth in global electronic communications. However, to ensure the longer-term success of e-Business there have been calls for an adequate enabling framework to be put in place, particularly of a legislative nature. In past, technical issues were the main concerns of the e-Business companies. In present, many companies aim at creating the necessary commercial environment to stimulate the emergence of a global marketplace. The situation has changed yet again with the growth of the Internet, more specifically the Web. It is now common practice for...

...in Economy
By
IB Class- 1
APPOVAL SHEET
This thesis entitled, “The factors affect customer’s attitude towards online shopping” prepared and submitted by Zhu Rui in partial fulfillment of the requirements for the degree Bachelor of Science in Management-International Business in President University.
Orlando R.Santos, MBA
CHAPTERⅠ
INTRODUCTION
1.1 Introduction:
According to Forouzan (2003), the Internet can be defined as a collaboration of more than hundreds of thousands of interconnected networks. More specifically, the Internet is a collection of local, regional and national computer networks that are linked together to exchange data and distribute processing tasks through common language and protocols. Interent shopping refers to any form of shopping that takes place via the Internet where electronic means are used to make purchases at virtual stores.
1.2 Background of study
The Internet in current from is primarily a source of communication, information and entertainment but increasingly the Internet is also a vehicle for commercial transaction. With the development of technology, the characteristics of consumers are changing gradually. This new type of shopping mode has been called online shopping. Therefore, online shopping is one of the most important online activities in the current. The advent of online shopping gave retailers one more...

...Consumer Behaviour in Online Shopping
In recent years, with technological advancement and invention of internet, online shopping has become popular among consumers. As the online shopping has developed into a new medium of transaction, the numbers of cyber shoppers are increasing significantly (Hasslinger, Hodzic &amp; Opazo 2007). The rapid increase is illustrated by the growth in the use of internet with a change in consumer behaviour (Oppenheim &amp; Ward cited in Hasslinger, Hodzic &amp; Opazo 2007).
According to Tombs and Seamons (2013), the definition of consumer behaviour is “the buying behaviour of final consumers which consists of individuals and households that buy goods and services for personal consumption”. The model of buyer behaviour contains 3 parts: the environment, buyer’s black box, and buyer’s responses. And there are 4 aspects of factors influencing consumer behaviour: cultural (culture, cultural group, social class); social (reference group, family, roles and status); personal (age and life cycle stage, occupation, economic situation, lifestyle, personality and self-concept); psychological (motivation, perception, learning, beliefs and attitudes).
In terms of online shopping, three main factors have been found to influence consumers purchasing behaviour. Firstly, based on personal influence, it is convenient for consumers. Generally, online shopping is available and accessible...

...Introduction
Online shopping is the act of purchasing products, services and information through the Internet web sites. It became popular over the years; it made shopping much more easily than before. People find online shopping convenient at the comfort of their home or office.
Consumer behavior is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services,experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society" (Lars Perner, 2010). Consumer behavior towards the online shopping is changing every day. They started to trust it more than when it first came out. Any online shopping websites must have a strong privacy in order for consumer to feel comfortable and satisfied.
Objective
To provide a comprehensive image of how consumers react and perceive in online shopping environment.
As Yi Cai and Brenda Cude (2008), mentioned that the rapid diffusion of computer and information technologies throughout the business and consumer communities has resulted in dramatic changes. Online purchasing behavior noted that there is a huge change in the way buyers and sellers interact. It became one of the most important online activities. It also made a great contribution to the economy.
As Hawkins, Mothersbaugh and Best (2007), mentioned that many...

...Define and discuss ‘retail experience’. Use a case study example to demonstrate its application. How does the retailer create and enhance value?
Define and discuss ‘retail experience’. Use a case study example to demonstrate its application. How does the retailer create and enhance value?
David Olu
RETAIL MANAGEMENT
Define and discuss ‘retailexperience’. Use a case study example to demonstrate its application. How does the retailer create and enhance value?
When people go shopping they want to encounter an enjoyable experience which will satisfy their needs so in recent years retailers have tried to take the shoppingexperience to another level in order to encourage consumers to build a relationship with the brand. The purpose of this essay will be to outline what is meant by the term “retail experience”. The main focus will be on a particular case study involving Apple in order to explain how the retailer goes on to enhance value.
Retail experience can be seen as a process in which a retailer packages an experience together with products. (Berman B &amp; Evans J 2010) highlight that “A Retailers image depends heavily on its “atmosphere”. When looking at atmosphere it is the psychological feeling a customer gets when...