The more a voter gets informed about the elections, the more points they earn, which in turn increases their odds of winning a prize the week following the election.

Layton resident Jordan Squire created the website PaysToVote.com to reduce voter apathy. The site is designed to give voters information on the Nov. 5 Layton elections. The more information the voter gets, the more points they earn, and that increases their odds of winning a prize. (Winston Armani, Deseret News)

People can earn points by reading about each candidate, asking candidates questions, following candidates, attending a candidate event and getting friends to go to the website.

"It's kind of a grass-roots way to say, 'Hey, find out about the candidates before you vote, and here's a little bonus for doing so.’"

Layton voters will pick a new mayor and two new City Council members. Squire interviewed each of the six candidates for their profiles and does not endorse any of them.

"A lot of people don't put the legwork to find out the information about the candidates," Squire said.

Both mayoral candidates hope it works.

Mayoral candidate Bob Stevenson pointed out general elections get all of the attention and those candidates typically have more money to spend on the election.

"When it comes to local elections, because it's so hard and so expensive to try to get your information out, to try to get yourself in front of people, people just don't know," Stevenson said.

He added that people who don’t know the candidates are less likely to vote.