Permission Marketing

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

How powerful are you?

Very. Brian Wansink, a professor at Cornell, has discovered that changing the size of a serving container for food increases consumption as much as 74 percent. A bigger bowl of stale popcorn: 53%. Want to double the number of potato chips someone eats? Make it hard for them to count how many they've had.

We still misunderestimate how irrational people are. Even students who had just been taught the facts in the paragraph above ate more than 50% more Chex mix when it was served from a bigger bowl.

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» A Web 2.0 Experiment: The Popcorn Scholar from ChaosScenario
I've been noticing an flurry of posts on blogs such as Logic Emotion and Servant of Chaos about the potential power of Web 2.0. And I know I don't even have to mention Seth Godin. He's been an advocate [Read More]

Tracked on October 13, 2006 at 09:57 AM

» A Web 2.0 Experiment: The Popcorn Scholar from ChaosScenario
I've been noticing an flurry of posts on blogs such as Logic Emotion and Servant of Chaos about the potential power of Web 2.0. And I know I don't even have to mention Seth Godin. He's been an advocate [Read More]