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J.J. Watt, defensive lineman for the Houston Texans, has been hired as H.E. Butt Grocery's spokesman. "Over the last two years, J.J. has demonstrated that he shares H-E-B's commitment to the Houston community while embracing the 'Spirit of Giving' philosophy H-E-B is known for in giving back to those in need," Houston division President Scott McClelland said.

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H-E-B has carved out a niche in the competitive Texas market, and the retailer, which operates stores in Texas and northern Mexico and employs 85,000 employees, referred to as partners, has found success by offering shoppers a selection of items that can't be found in other stores, Houston Division President Scott McClelland said. "[W]hat makes H-E-B a little bit different is we work to invest in three things -- reinvest in our customers so we can have the lowest prices possible, we invest in our partners pay and benefits and we invest in our communities," he said.

Jill Soltau, who joined Shopko in 2007 and was most recently chief merchandising officer and executive vice president, has been promoted to president of the mass-merchandise chain. She will continue to head merchandising. Soltau's retail experience includes stints at Kohl's and Sears.

H-E-B was slated to show a series of 60-second ads in the San Antonio market during the Super Bowl with the theme "No Store Does More for Less." In one ad, H-E-B Houston President Scott McClelland says H-E-B customers don't need discount cards to save, and another shows children using household staples as they plan a day of adventure.

H-E-B was slated to show a series of 60-second ads in the San Antonio market during the Super Bowl with the theme "No Store Does More for Less." In one ad, H-E-B Houston President Scott McClelland says H-E-B customers don't need discount cards to save, and another shows children using household staples as they plan a day of adventure.