Ad Revenue Attribution: The Missing Piece in Your LTV

With the mobile ecosystem already booming, the market opportunity for mobile ad revenue is gigantic. Looking worldwide, mobile in-app advertising is not only surging past TV as the strongest digital advertising medium, but is also expected to account for 69.9% of all digital advertising revenues in 2018, according to data from App Annie.

That means that, as both competition and media costs rise, measuring the entire picture of incoming revenue from multiple revenue streams is critical for increasing marketing spend. In an environment where every penny counts, increased ad spend equals greater competitive edge and higher average user LTV, ultimately for greater profit.

Combining in-app ad revenue with the more “traditional” in-app purchase (IAP), app download, and subscription revenues, app marketers are better positioned to optimize on the full mobile LTV and ROI of each campaign. For businesses reliant on in-app ad revenue streams, these insights will make the difference in important campaign investment and optimization decisions.

To sum it up, in order to best ride the waves of the app economy’s massive growth, app marketers must work to unlock their app’s full monetization potential. From our own data, we found that 32% of total global app revenue came from in-app advertising in Q1 2018. Miss this piece of the puzzle and you will be missing out on nearly a third of your app’s total revenue.

Learn more about ad revenue attribution and your missing LTV puzzle piece with the deck below.