DSAD.COM: IKE’S LIST OF DOMAINS AT AUCTION FOR Tuesday, September 6th

When we talk about domain value and pricing we often lose sight of some of the fundamentals of why a person, business or entity would want to buy a particular name. We assign values to names that are “one” word and call them good domains when in reality the chances of them being sold to a buyer that will use them is slim to none.

Obviously I’m speaking in broad generalities, but let’s review what we think makes a name valuable to a potential buyer. The name needs one or more of the following, more being ideal: short, easy to remember, pronounceable, unique, the term has mindshare, limited variables and modifiers, plus a few other things.

We need to consider several other factors when assigning “value” like, the type of industry, market saturation, other naming options. Within a particular industry we need to quickly evaluate the potential cash an entity within that industry might spend on a name.

For example say we had some killer coffee/Java names, we figure there are independent coffee shops in every town. The problem is that they don’t care and aren’t going to spend lot’s of money for a great name, because in reality it won’t help them and they’ll probably go out of business regardless of how good their name is.

Contrast this with lawyer and attorney names. Again, they can be found in every town but their marketing budgets are significantly higher and one good lead can make a domain price insignificant.

So our goal as investors is to find the best names that have the highest chance of being used by an entity as a brand, sub brand, marketing campaign or whatever. To do this we need to envision a use or see the made up word as a brand that meets a few of our criteria listed above.

I mention this because while it seems obvious, there are investors that see the One word Com Net Org as the “Golden ticket” but ignore the actual usability of the name. I’m talking about obscure names, names with crazy suffixes or prefixes, names that require a background in Latin or Greek to know that the word is even English and in the case of Net and Org names that don’t really identify to an industry, aren’t the best keywords, but we feel like they should be registered and have value.

These names are decent and do have value, but they’ll never be used so they’re relegated to souvenir type names. They’re like a signed baseball that we put on the mantel and leave there. Sure it was only signed by a minor league ball player, but who cares, it’s still cool. Friends come over they say “hey, I see you have a signed baseball on the mantel, never heard of the guy, but that sure it cool!” we say “Yeah got that back in 87, traded it for a case of Topps trading cards, glad I did too because those cards are worthless now”

So the signed baseball has some value because we perceive it to have said value and others validate that value because they comment and talk about it, but no one ever says, “Hey grab that signed baseball and let’s play catch with it, or take batting practice”. It’s just not the kind of thing that gets used, but we recognize that it has some value.

Now if we have a tennis ball, rubber bouncy ball, basketball lying around, they’ll get used all the time. They’re not as flashy as the signed baseball, but there are people or animals that really want to play with them. They’re practical and fun, they didn’t cost that much so we’re not afraid of breaking or losing them. The dogs will chew the crap out of any of these chase them and play with them, the bottom line is that they get used, because there are lots of potential users that would love to use them. Sometimes it takes something as simple as opening the box and letting the tennis ball lay in a place that it will be seen.

We all have the ability to take a roll of duct tape and fashion it into the shape of a ball that someone will think is awesome, maybe just the kids or only the dog will love it, but we know it has value to them because they will use it.

Like with the duct tape ball, we all have the potential to find deleted or new 5,6,7 letter pronounceable, 2 word names or phrase names, that will have value and sell faster than the signed baseball that sits on the mantel.

This is the magic behind brandbucket.com or BIN impulse buys on any of the other market places. A buyer sees a name they like, and they say to themselves, “that’s my new site or business, that name resonates with me” and they buy it.

Don’t get me wrong, the signed baseball is awesome, they’re nice to have and make great conversation pieces.

Just like the domain SignedBaseball.com which I own, lol, I know what it is and If I wanted to sell signed baseballs It would work, but I doubt anyone is ever going to buy the damn thing.

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Have a name at auction and need more exposure? Send me an email. We Charge $10 per name per day. We may be able to help. If you have an auction you want to promote, email us for details.*All names chosen by us, Shane and Josh . (ie you click through and purchase a name you like) or an occasional paid listing. Everything we say is based on our own research or is opinion. Do your own due diligence. That means look it up yourself if you don’t think the stats or our opinion is correct. We hand choose the names but we are paid to make this list by both the auction houses, individuals that are auctioning names, and Godaddy affiliate links. Keep that in mind and only buy names that YOU think are good

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