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Speak now, or forever hold your peace

A typical response we get from sports teams is that
they do not have any insightful information pertaining to fans. In digging a little further, we realize that sports teams are not asking their
partners (social media, merchandizing,
ticketing, F&B, Corporate Sales, Sponsorship Sales, Turnstile, etc) to provide any fan
information to them. All these partners have the ability to collect fan
information and are willing to share it
with the sports teams - if asked. (Partners realize this can
only help their own business).

All teams don't necessarily know what information they
need and what they will do with it. But that is ok. Our advice to teams
is to just ask for whatever data the partners can provide and include this ask
into thepartnership contacts that you
draw up.This is a solid building block
for your fan relationship platform.

As far as collecting fan information is concerned, the
old adage "Speak Now, Or Forever
Hold your Peace" holds very true.

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