Mustela introduces Stelatria Purifying Recovery Cream

NEW YORK — Mustela, a skin care brand from Expanscience Labs that is designed for babies and mothers-to-be, has developed its new Mustela Stelatria Purifying Recovery Cream, which will be available in September.

According to the company, new research from Expanscience Labs shows that the emollient complex of copper, zinc and manganese found in Stelatria Purifying Recovery Cream — the newest addition to Mustela’s Dermo-Pediatrics line — stimulates epidermal regeneration and restores barrier function in skin that has been compromised by irritation, allergies or minor cuts and scrapes. Consequently, the appearance of scars is reduced.

Made for newborns, infants, toddlers and adults alike, Stelatria Purifying Recovery Cream also contains the patented natural active ingredient BioEcolia, which promises to bolster skin’s own protective flora to further support recovery.

Stelatria Purifying Recovery Cream will be available in September and will have a suggested retail price of $18.50.

Mustela is a leading cosmetic brand in the European pharmaceutical market for baby products. In France, Mustela products are present in 90% of all pharmacies and used in more than 50% of maternity units for the care of newborn, the company stated.

Today, Mustela is sold in about 40 countries, through its own subsidiaries or distributor companies. Group subsidiaries have been set up in Spain, Portugal, Italy, Belgium, Switzerland, Poland, Mexico and the United States.

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Falsies Flared by Volum’ Express mascara enters market

NEW YORK — Maybelline New York has introduced its new Falsies Flared by Volum’ Express mascara — the latest way to get instant false lash glam in a tube.

The new Falsies Flared mimics the look of dramatic flared false lashes, lifting lashes up, out and over the top using an exclusive brush innovation. In addition, the flexible-hold formula is enriched with Kera fibers and a film former designed to help coax lashes up and out. The brush and formula work together to coat each lash with product, filling gaps from corner to corner for a dramatic false lash look.

The packaging features Falsies signature purple tube, with a unique wing detail on the cap.

Falsies Flared by Volum’ Express launched in July and is available in three SKUs (two washable and one waterproof) for a suggested retail price of $7.77.

NEW YORK — Maybelline New York is celebrating the 40th anniversary of its popular Great Lash mascara with a special limited-edition collection developed in partnership with fashion designers Max Azria, Tracy Reese and Vivienne Tam.

The beauty brand has partnered exclusively with Target to distribute the Great Lash limited-edition collection for a limited time only starting in September. The suggested retail price is $6.99.

To celebrate women’s love affair with Great Lash, each fashion designer took inspiration from his or her own collection to create inspired, fresh takes on the iconic pink and green tube.

"Great Lash has always been a favorite among leading makeup artists and industry insiders, whether they are working on a celebrity client or backstage at Fashion Week," Maybelline New York-Essie president David Greenberg said. "For the product’s 40th anniversary, we’re celebrating Maybelline New York’s fashion heritage by partnering with sought-after designers to bring a new look to America’s most iconic beauty product. The designs of Max Azria, Tracy Reese and Vivienne Tam represent the spirit of the Maybelline New York woman — modern, confident and chic."

The iconic pink and green tube continues to be America’s No. 1 selling mascara, with more than 20 million pieces sold each year. Passed from generation to generation, devotees remain true to the formula. In fact, a tube of Great Lash is sold every 1.7 seconds in the United States, according to Maybelline New York.

Beauty Vanities will put a spotlight on small, start-up brands by giving them ample opportunity to stand-out and get discovered at CPNA’s annual event, which is scheduled to take place July 29 to 31, in Las Vegas.

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