Ambush Marketing and Brand Protection

Law and Practice

Phillip Johnson

The only book specifically focused on the protection of major event sponsorship and laws to control ambush marketing

Detailed treatment of the laws relating to ambush marketing in the UK and other jurisdictions including the US, Australia, New Zealand, Canada and South Africa, as well as some European countries

Invaluable guidance for brand owners and their legal advisors on how to protect their brand and their investment in sponsoring major events

New to this Edition:

New chapter examining the principles and common clauses in sponsorship contracts as well as the differing types of sponsorship relationship

Covers recent developments including concerns about the distinctiveness of marks such as 'WORLD CUP' and 'LONDON 2012'

Considers recent cases relating to the filing of marks in bad faith, trade mark use, the meaning of taking 'unfair advantage' and the meaning of 'detriment' in relation to dilution

New section on the Company Names Adjudicator

Increased geographical coverage

Ambush Marketing and Brand Protection

Law and Practice

Second Edition

Phillip Johnson

Description

Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual rights of the event's official marketing partners. Looking at both traditional intellectual property rights (such as trade marks, copyright and designs) as they relate to sporting events, and event-specific legislation (such as that of the Olympics), this book gives comprehensive and detailed coverage of ambush marketing. Also considered are the areas of law which can be used to prevent ambush marketing by intrusion (such as laws to prevent fly postering, street trading, the placing of posters and billboards, and control of aerial space). With the United Kingdon hosting three major events; the Olympic and Paralympic Games in
2012; the Commonwealth Games in 2014; and the Rugby World Cup in 2015, this new edition provides a timely and topical update on the area. A materials section is included providing 'ambush marketing' specific legislation both in the UK and other countries.

Ambush Marketing and Brand Protection

Law and Practice

Second Edition

Phillip Johnson

Table of Contents

Part A - Introductiom 1. Ambush Marketing2. The Sponsorship RelationshipPart B - United Kingdom Law 3. Using Trade Marks4. Using all your Intellectual Property5. Sui Generis Protection: The Olympics and Paralympics6. Sui Generis Protection Against Ambush Marketing7. Exploiting the Rights to Prevent Ambush Marketing8. Using Advertising and Trade Regulation9. Selling Tickets or Using them for Promotional Purposes10. EnforcementPart C - Other Laws 11. USA12. Australia13. New Zealand14. Canada15. South Africa16. Evolution of Ambush Marketing Laws around the WorldMaterials

Ambush Marketing and Brand Protection

Law and Practice

Second Edition

Phillip Johnson

Author Information

Phillip Johnson is a barrister in private practice specialising in intellectual property law, including trade marks, copyright, patents, supplementary protection certificates, designs, confidential information, domain names and media and libel law, entertainment and sports law. He was a legal adviser to the Patent Office from 2003 to 2007, advising on most aspects of thier practice and procedure. He is a lecturer at the CEIPI (Patent Law), Strasbnourg and a Visiting Senior Fellow at Queen Mary, University of London. He is a member of the ITMA Litigation Committeee, an Appeal Officer for CIPA Litigator's Certificate and Chair of the research ethics committee for the Games at Large Project.

Ambush Marketing and Brand Protection

Law and Practice

Second Edition

Phillip Johnson

Reviews and Awards

"A revelation...this is a volume which is as timely as it is useful."
-- Jeremy Phillips, Marques Class 46

Ambush Marketing and Brand Protection

Law and Practice

Second Edition

Phillip Johnson

From Our Blog

By Phillip Johnson
This summer the Olympics is coming to town. It will be a sporting spectacular ' the best sportsmen and women on Earth competing for the ultimate sporting accolade. Yet the Olympics is no longer simply a festival of sport. National governments and brand owners alike have long wanted to be associated with excellence and sporting excellence in particular. The Olympic Games represents the pinnacle of that excellence and so makes it the most desirable sporting 'property' in the World.