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In December last year, the EU finally agreed to go ahead with the new General Data Protection Regulation (GDPR) as a replacement for the existing Data Protection Act (DPA). So, now that we all know it’s definitely going to happen and we’ve seen details about the finer points of the legislation, it’s time to start preparing.

In the B2B Agencies Report 2015-2016, created by B2B Marketing and Circle Research, it was found that ‘the vast majority (86%) of agencies described the state of the market as ‘strong’ or ‘good’ in 2015, with a positive outlook for the months ahead’. Now, although this finding looks good on the face of it, there was in fact a deeper discovery…

We all knew it was coming, but it’s finally arrived. Europe has taken a huge step towards implementing a pan-European data privacy law in the form of the General Data Protection Regulation (GDPR). The agreement which has been in discussion for the past 4 years was finally reached on Tuesday, December 15th, 2015. Although the new laws will not be enforced until 2018, it does mean there is now a finite window in which businesses need to reach the expected data protection privacy levels in order to remain compliant.