Michael Ramirez launched SearchRPM after recognizing the growing need for a different kind of SEO support. Shortly after landing his first job at an interactive advertising agency, Michael began to come to this realization. Having received a Degree in Advertising from The University of Texas at Austin, he saw that many standard SEO practices went against the traditional lessons of marketing and advertising – essentially giving the customers what they wanted, when they wanted it and how they wanted it.

Q: Could you provide our readers with a brief introduction to SearchRPM?

A: SearchRPM’s unique approach provides tangible SEO results without sacrificing the customer experience. With each campaign, we implement, measure and evolve the approach, applying traditional marketing principles and strategies to the world of SEO.

The result is a combination of online marketing services with a creative touch that’s far superior to the standard SEO strategies that solely target search results. SearchRPM helps businesses of all sizes gain more visibly from Google, Bing and Yahoo, while building brand awareness and providing valuable data for decision makers.

SearchRPM is also among the first to offer clients direct access to tools that detect SEO-related technical, page-by-page and online PR issues.

Q: You’ve recently announced the release of a new SEO Spoof Video; could you tell us something more?

A: The new SEO spoof video speaks to people who’ve experienced difficulty in finding a reliable SEO person or company. In our consultation calls with new prospects, we’ve received an overwhelming amount of feedback regarding distrust for the SEO industry.

We think people in tech, marketing, PR and other close industries will also relate to the video in one way or another. Most people feel like they’re getting sold “magic tricks” or SEO methods that appear to be hypothetical. SearchRPM’s SEO tactics come directly from Google’s SEO Webmaster Guidelines and from years of experience working with hundreds of web properties.

SEO is serious business, but the process can be comically difficult for businesses that are looking to make their mark in search engines. The SEO Spoof video, had to happen so we can show the world that we feel your pain and we’re trying to fix it!

Beyond the tactical approaches, search marketing now influences how customers perceive and discover brands. “Search is more important today than it ever was before,” said Michael Ramirez, founder of SearchRPM. “Our service is designed to educate our clients not keep them in the dark. That’s the best way to prepare websites for competing in search in 2018.”

Q: What is technical SEO and why does every website needs it?

A: Technical SEO is like the foundation of a home, the framework of a vehicle or the root of a tree. It’s the basic framework that you can’t afford to get wrong, otherwise you’ll experience limitations in search visibility later down the road.

We’ve seen clients’ websites experience limited visibility due a number of technical issues: entire directories on their site being blocked, the website was on a poor or unreliable server, HTML, CSS or javascript errors and slow loading on desktop and mobile devices.

SearchRPM.com has a 25-Point Checklist that we run every website through to establish a sound technical SEO foundation.

A: In a recent blog recapping one of the latest Webmaster Hangouts this topic was discussed. Google Webmaster Trends Analyst, John Muller, noted that keywords in domains may not be a good strategy if you’re trying to build a lasting brand in search. He explained this by pointing to the fact that other competitors may be competing for the same keywords as those in your keyword rich domain.

For example, if you decide to buy a keyword rich domain like “CheapHotels.us,” chances are your site will be going head-to-head with established players in search such as kayak.com, hotels.com and expedia.com who have already invested millions into their digital marketing strategies.