The power of persuasion have been under the loupe through out history of man. The last 60 years it been more sciencetifically researched. Persuasion expert Robert Cialdini illustrates his famous Six Principles while he narrates in this 12 min long and well worth its time animation:

Third day at #ESOMAR Summer Camp I attended the workshop Understanding the NextGens (Generation Y & Z) to create future proof branding and communication strategies. It was an excellent workshop and this blog post reflects key learnings about Generation Z aka GenZ.

I always had a keen eye for the brain and psychology, but not in an American Psycho way. It wasn´t until recently I started to read more about it. At the moment I´m reading a fascinating book named Batman and psychology which I warmly recommend. And the other day a very interesting blog post crossed my path which I´m now reblogging. It´s originally written by Belle Beth Cooper on the Crew blog and it gives us a bit of insights of how we learn and action points.[Read more…]