Habush, Habush & Rottier, an old-guard Wisconsin personal injury law firm, is suing Cannon & Dunphy, another such firm for paying Google to link to the Cannon & Dunphy website when Google user searches the name Habush or Rottier. It's actually quite interesting given that the Habush law firm was one of the first to advertise quite heavily on T.V. here in Wisconsin, but was one of the last among major Wisconsin personal injury law firms to start advertising on the web.