Cindy Sherman for MAC Promo Images and Product Description

Thursday, July 28, 2011

CINDY SHERMAN FOR M·A·C
M·A·C is forever asking “Why not?” when it comes to the miracles of makeup – our medium for transformation – always exploring new ideas about the many ways we long to look and feel different for a day, a night, a lifetime. With the help of props, makeup, prosthetics, wigs and sets, artist Cindy Sherman embodies this Power of Transformation – from off-kilter Hitchcock heroine to fresh corpse, Caravaggio Portrait to Park Avenue Plastic Surgery Maven – all elaborate exercises in trying on different personas.

In the campaign we've longed forever to conceive, Cindy Sherman for M·A·C created three characters using three different colour stories. We're living in a time when people of all persuasions have become bolder than ever about the ways they choose to express themselves: with a colourful palette of possibilities, You are the Artist, You are your own Subject, and no matter how fearfully you begin, you become fearless in the process. We can't wait to see what you (and the genius that is Cindy Sherman) do next!

Cindy Sherman for M·A·C
Available September 29th, 2011 through October 27th, 2011.

M·A·C IS FOREVER ASKING “WHY NOT?” WHEN IT COMES
TO THE MIRACLES OF MAKEUP – OUR MEDIUM FOR
TRANSFORMATION – ALWAYS EXPLORING NEW IDEAS ABOUT THE
MANY WAYS WE LONG TO LOOK AND FEEL DIFFERENT.

WITH THE HELP OF PROPS, MAKEUP, PROSTHETICS, WIGS AND SETS, ARTIST
CINDY SHERMAN EMBODIES THE POWER OF TRANSFORMATION. IN THE CAMPAIGN WE’VE
LONGED FOREVER TO CONCEIVE, CINDY SHERMAN FOR M·A·C CREATED THREE
CHARACTERS USING THREE DIFFERENT PALETTES OF POSSIBILITIES.