Easter Bunny to Bring Retail Cheer

Apr 10, 2014

Consumers will welcome the Easter Bunny with open arms this year with total spending on the holiday expected to reach $15.9 billion, according to the National Retail Federation’s Easter spending survey.

Americans who plan to celebrate the holiday will spend an average of $137.46 on apparel, food, candy, gifts and more, slightly less than the $145.13 spent last year.

Since the holiday traditionally marks the start of spring, 42.9 percent will purchase new spring attire, with total spending on apparel expected to reach $2.6 billion.

Additionally, nine in 10 (89.3 percent) of those celebrating will stock up on Easter candy, spending a total of $2.2 billion on treats.