One of the oldest shops in Britain is being kept alive by a community that
values it so much that half the village works there free.

The village shop has been at the same premises in Itteringham, Norfolk, for
370 years, but was beginning to struggle to compete with rock-bottom prices
offered by supermarkets. Now more than 50 of Itteringham’s 120 residents
work there voluntarily to keep the shop alive.

At any one time four local people, such as Widge Savage, work in the small
store stacking shelves, pricing products, delivering orders and cooking in
the café attached to the