Friday Nov 08, 2013

Oracle CloudWorld Bogotá
began with scattered showers, rain and strong winds, inviting Colombians to
spend a whole day in the social, mobile and complete world of Oracle Cloud. The
event took place on November 6th with 807 attendees, 15 media
representatives and 65 partners, who gathered to share the business value of
Cloud along with Oracle executives and Colombian market leaders.

Line-of-business leaders in
sales and marketing, customer service and support, HR and talent management,
and finance and operations, shared their ideas with Colombian customers, giving
them a chance to learn, discover and engage with the tools, trends and concepts
of Cloud.

The highlights of the event
included the presence of keynote speakers such as Bob Evans, Chief
Communications Officer, and a customer testimonial session with top business
leaders from insurance, finances, retail, communications and health Colombian
industries, who shared their innovation experiences and success stories
on workforce empowerment, talent management, cloud security, social engagement
and productivity, providing best case scenarios on how Oracle has helped them
transform their business with technologies like cloud, social collaboration and
mobile applications.

The keynote session was
preceded by a customer success story from one of the largest
virtual network operator in the country, providing an interesting case study of
mobile banking innovation and a great customer testimonial of the importance of
cross industry strategies and cloud technology.

The event provided five
different tracks on the main trends of how companies communicate and engage
with different audiences, providing a different perspective on the importance
of empowering brands through their customers, trusting and investing in
technology for growth, while Oracle University shared their knowledge with
“Oracle Cloud Fundamentals” a training lesson regarding Java Cloud, Database
Cloud and other Oracle Cloud product technologies and solutions.

The rainy day scenario
included sideshows of aerial acrobatics and speed painting performances to
recreate the environment of modern and flexible Cloud Solutions in a colorful
and creative way.

Oracle CloudWorld Bogotá was
a great opportunity to expose invalid cloud Myths and the main concerns of the
Colombian customers towards cloud, considering IDC Latin America studies
stating that 93% of Colombian business leaders are interested in cloud but only
47% understand its business value.

Spending a day in the cloud
with 6 demogrounds stations, conference sessions, interesting case studies and
customer testimonials will surely widen the endless market opportunities for
Colombian customers, leaving them amazed with how Oracle Cloud works towards integration
with other environments, non oracle applications, social media and mobile
devices with bulletproof security infrastructure.