Herb Reed and similar decisions following the reasoning of eBay have elevated the burden of proof for plaintiffs, and provided defendants — “Great Pretenders” or not — with a more favorable playing field in surviving trademark challenges.

“I am truly grateful to receive the ChIPs Hall of Fame award,” Krevans said in a statement. “ChIPs is comprised of a tremendously talented and inspiring group of women effecting change across the patent and IP field. The group’s mission is very close to my heart, and to be honored...