The Big Freeze – Is this a cause for concern for P-O-P?

It’s been reported that the recent chill could have a negative impact on retailers with shoppers opting for the comfort of their home computer for purchasing rather than venture out to the high street…. Is this anything to worry about though? I’m not so sure. It’s expected that a percentage of shoppers will simply defer purchases temporarily rather than seek an alternative means.

This is encouraging for the retail environment and should be seen as an opportunity for when shoppers do decide to journey out. Strong, relevant and stand-out P-O-P will reign supreme when the shopper surge hits the high street and could be seen as a prime promotional opportunity.