On this week's episode of Media Voices, we hear from long-time publishing pro Sam Baker, co-founder of women's site The Pool. She talks about what digital success looks like, content partnerships and why she's launching a paid-for email newsletter.

Chris is away this week, so in the news round-up Esther and Peter chat between themselves about Chrome's built-in ad-blocker, print redundancy risks from a digital shift at Trinity Mirror regionals, the good, the bad and the ugly of the latest ABC figures, foreign subscribers for US publications and a couple of interesting platform plays at the Guardian.

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This week we hear from Jeff Kofman, founder and CEO of Trint, about the dark abyss of transcription, whether Google and Facebook are serious about funding journalism and the good the bad and the ugly of social media.

Online publishing is a tricky thing. No matter how good their content is, many publishers feel like they’re at the mercy of Google and Facebook, because all it takes is a tiny change to their algorithms for publishers to lose half their traffic overnight.

Often referred to as the “Fourth Estate”, the media plays an important role in any democratic society. A free press is essential to hold governments accountable and inform the public, thus enabling voters to partake in political debate and make qualified decisions.

Formerly known as the Reader's Digest Association, Trusted Media Brands is a multi-platform media company based in New York, that boasts a portfolio of high profile brands. Over the years it had developed a strong and loyal audience for its print products, yet knew it needed to innovate in digital to survive and prosper.

Meredith Corporation announced an agreement to sell the Fortune media brand for $150m cash to Fortune Media Group Holdings, wholly owned by Chatchaval Jiaravanon. The transaction is subject to regulatory approval and is expected to close in 2018.