Modern Contemporary Design

Details: Reduced to its simplest expression, a car is a thing that takes us from one place to another, “Anything extra is purely for our personal comfort and enjoyment.” says designer Joey Ruiter.

The Reboot Buggy is a 470 horsepower mid-engined vehicle with a 383 cubic-inch, small block V8 sitting in the middle of what is essentially an open frame. 40 inch tires, independent suspension, a rear locker and a winch round out the minimalist package.

“The automobile starts with the simple task to move us from one point to another. Anything extra is purely for our personal comfort and enjoyment. It has very little to do with getting us somewhere.”

“I’ve personally becoming more and more frustrated with new automobiles. The fluff, the marketing, the gadgets, the nicknacks, and the do-dads are overwhelming. I want to go back to the drive. When the drive was enough.”

“We’ve layered and layered until I saw a cover for a cover under a hood covered in paint with a cover to protect the paint?… Seems silly to describe but that is a true statement. It’s just all gotten out of control.”

“I drive old era cars. Cars that need your full attention when driving. I can feel the road, I hear the motor, and I understand whats happening around me mechanically. As an artist I want to make a statement about the car. It’s basically an exercise in creating a capable vehicle with really common parts.”