Sponsorship of Bluebird Electric Land Speed Record Attempt

10 August 2011
Bluebird Electric, the challenger for the world electric-powered land speed record, has joined forces with Pembrokeshire’s Bluestone National Park Resort to celebrate 100 years of the epic motor-racing brand.

As the latest electric-powered Bluebird car begins speed tests and a potential UK record-attempt at Pendine Sands in Pembrokeshire this weekend (13-14 August 2011), Bluestone National Park Resort, near Narberth, has become an official partner to celebrate the racing car’s historic heritage in Pembrokeshire.

With a pedigree dating back to Sir Malcolm Campbell’s first-ever World Land Speed Record at Pendine Sands, his grandson, Don Wales, will launch the newly-improved vehicle this weekend in attempt to set a new electric land speed record.

“Bluestone is proud to be partnering with Bluebird to celebrate the historic ties the brand has with West Wales,” said William McNamara, CEO of Bluestone.

“Very little has changed to the Pembrokeshire coastline since Sir Malcolm’s record attempts. And that’s an attraction for guests at Bluestone who want to enjoy the idyllic and tranquil setting we have here alongside the excitement and thrill-seeking opportunities provided by our resort’s wide range of activities and such attractions as Bluebird’s record-breaking attempts at Pendine.”

The Bluebird Electric car, which set eight UK Electric Land Speed Records including the UK outright record a decade ago, was developed as a test and development vehicle to try differing battery technologies and drive units. The current car has undergone re-engineering for its run this weekend. The aim is to break the 500mph record for an electric car by 2013.

Don Wales welcomed the partnership with Bluestone. He said it was important for Bluebird to work with local businesses. “We’re pleased to be teaming up with Bluestone during this important centenary year for Bluebird. We have a strong affinity with Pembrokeshire and West Wales which is now strengthened with our partnership with Bluestone – a local business that is putting West Wales on the map much the same as Bluebird has done over recent generations.”

Bluestone National Park Resort has just completed an £8million investment in 60 new luxury lodges, which now total 268, including cottages and studio accommodation set around a private Welsh village in the heart of the Pembrokeshire Coast National Park.