Consumerization 2.0 –a new IT opportunity

The 1.0 version was: “See you, IT chumps. I got my iPhone, Dropbox, and Google Docs, and I’m out of here.”

Consumerization 2.0 sets a higher standard: “Hey, IT, can we build a zippy app for my smartphone so I can grab customer data to do my job better? Is six weeks enough time?”It used to be that in-house IT merely had to be functional — employees had no choice but to use it. Now employees expect beautiful design and speedy delivery. And they expect to be able to use consumer apps — or at least their enterprise cousins — when they make sense.

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The 1.0 version was: “See you, IT chumps. I got my iPhone, Dropbox, and Google Docs, and I’m out of here.”

Consumerization 2.0 sets a higher standard: “Hey, IT, can we build a zippy app for my smartphone so I can grab customer data to do my job better? Is six weeks enough time?”It used to be that in-house IT merely had to be functional — employees had no choice but to use it. Now employees expect beautiful design and speedy delivery. And they expect to be able to use consumer apps — or at least their enterprise cousins — when they make sense.