News

Keep up with all the latest news from Avvio Reply.

Gamification in Internal Comms

Posted by Bex Kwan on 02/03/2015

Put simply, gamification describes the application of game design to non-game contexts. It’s a great way to make work fun – whether it’s a more interactive method of learning, a means to recruit candidates for a job through problem-solving, or an opportunity for your employees to take part in some friendly competition.

At Avvio, we’ve seen great success in the gamification projects we’ve delivered, like Hills Pet Nutrition’s 'Kibble Quest', a fun and educational Facebook game that reinforces the brand values. A recent gamification project we delivered for Sky achieved a 68% daily engagement rate over a 4-week period, with competition and game elements contributing to much of the success of the campaign.

The opportunities for gamification are vast, and flexible for budgets of all sizes – it doesn’t always warrant a complex game build – it could be as simple as incorporating game elements into a PowerPoint presentation, just like we created for British Gas. You could even incorporate a campaign into a live environment like a conference, exhibition or roadshow so you can retrieve real-time data.

If you’d like to hear about how Avvio can bring your next initiative to life with gamification, get in touch today.

Internal Comms features in top digital trends for 2015

It’s set to be another busy year at Avvio Reply - ranked 4th in the top digital trends for 2015, Internal Comms is on the rise with budgets increasing (hurrah!).

It’s easy to see why. Internal social platforms provide a gateway for two-way conversation – it can empower the workforce, ultimately leading to greater employee engagement.

Make these sites responsive, include videos, photos and even games, and they fast become appealing to the modern-day, tech-savy employee who never strays far from their smartphone. Add to this the ability to easily measure the success of a digital campaign, and it really is a no-brainer.

Now our clients can have Facebook

Posted by Shenan Morgan on 21/01/2015

So Facebook in the workplace might not be a tabu subject after all. And with more of our clients wanting their social tools to have the functionality of Facebook, it looks like Facebook at Work could be the answer. It’s been recently launched as a test for ‘pilot partners’, we’re going to try it out here at Avvio Reply and we’ll let you know how it goes...

Centrica – Re-energising the brand

Posted by Craig Swanwick on 17/10/2014

Avvio Reply is proud to announce that after a successful pitch we will be responsible for refreshing the Centrica brand. Our brief was to develop the brand to bring it up to date and reflect a modern energy business that is in touch with its customers and employees.

Reply buys part of wearable IoT company Sensoria

Posted by James Norrington on 14/07/2014

Reply has invested a 20% interest in Sensoria Inc, a leading wearable technology and Internet of Things developer. The investment is part of Reply's development strategy and commitment to the Internet of Things.
Sensoria was founded on the vision that clothing would become the fulcrum between the Internet of Things (IoT) and the Internet of People (IoP) as a seamless, naturally wearable body-sensing computer.
The first collection of Sensoria wearable technologies includes a sports bra, T-shirt and socks that track your biometric data via textile sensors embedded into the fabric.

Reply IoT running man bag

Posted by James Norrington on 25/06/2014

On the go for a good cause! Today Reply has given all of its employees a smart Internet of Things bag along with a smartphone app so that we can measure how far we’re all going for work or play.
All the collected kilometres are going to a greater cause – we're sharing the passion that drives the Reply network by helping to introduce children to innovative technology and motivating them to interact with their digital environment.

Reply Xchange 2014 was today

Posted by James Norrington on 24/06/2014

The Reply Xchange event this year was really good. It’s great to meet some other people in our wider Reply family and to see how they tackle some of the same challenges in completely different ways.
We saw Google Glass in action along with lots more of the latest tech. I really enjoyed the real time social media measurement tools Reply offers.