Marketing Through the Lens of Internet & IT Pros

March 8, 2017

When you’re a marketer communicating with the technology industry, one that is itself characterized by rapid technological transformation, it’s important to remember that your savviest customers are also today's top tech talent. Luckily, tapping into knowledge about various idiosyncracies and habits of technology decision-makers can help boost your skills and effectiveness as a marketer.

With over 467 million members across nearly every industry, LinkedIn has unparalleled insight into business decision makers. We leveraged LinkedIn data to uncover new insights on talent dynamics within key sectors of technology. In the coming weeks, we’re excited to release these actionable findings as a series of infographics designed to equip and empower tech marketers with information on the core personas that matter most.