The Utah Credit Union Association (UCUA) held a one-month initiative earlier this year to boost the state’s chronically low voter registration and political engagement.

Utahns registered to vote at credit unions statewide or online at utahscreditunions.org during the effort, called “Ready. Set. Vote.”

“The campaign provided Utah’s credit unions a great opportunity to talk about civic involvement to their members, and it wasn’t based on fighting or policy,” says Scott Simpson, UCUA president/CEO.

About 40% of Utah’s two million eligible voters aren’t registered. In 2010, the most recent midterm cycle, only one of three eligible voters went to the polls—the secondlowest turnout among the states.