STORY TYPES

CLIENT TYPES

Providing insights into survival and exploring the future of the self-employed.

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I was designing a logo for a rather corporate, conservative company. Keeping that in mind, I kept things very safe and chose a “secure” deep blue which reflected the spirit of their financial business. I was told that the colour was not right. So I asked what they had in mind. I was informed that they wanted pink instead. After asking why they wanted to change to pink, reply was: “Because it is my favourite colour!”