LDS Church Zinger Ad in Book of Mormon Musical Playbill

One of the ads features a woman smiling with the subtext, "The book is always better."

Zing!

I'm proud of the LDS church and their marketing/PR teams - this ad is hilarious to me. Need we take ourselves so seriously? Nope.

Previously, the only comment released on behalf of the church regarding the musical was in 2011: "The production may attempt to entertain audiences for an evening, but
the Book of Mormon as a volume of scripture will change people's lives
forever by bringing them closer to Christ."