4 Gartner Gartner Magic Quadrant for Advanced Analytics Platforms "Customer references cite high levels of satisfaction with the data access, data filtering and manipulation, advanced descriptive analytics, predictive analytics, user experience, and the performance and scalability components of the product." Gartner Magic Quadrant for Business Intelligence & Analytics Platforms "IBM offers a complete range of enterprise-grade BI, performance management and advanced analytics platform capabilities, complemented by a deep services organization that is ready to implement them in solutions for any domain, industry or geography." 4

5 What has changed in Cognos BI Licencing? New model is in place from July 2014 New license model is greatly simplified and easy for customers Move from 15 individual roles to role Existing customers will be automaticaly transfomred to a new model We consolidated the license roles to a premium offering, basic offering At the same time we have withdrawn most of the existing roles and migrated them to this new model All existing customers in Passport Advantage will be moved to one of the five parts below with some exceptions: Forward Looking Analytics Architect Analytics Administrator Analytics Explorer Analytics User Information Distribution (only PVU) Each licence avaliable as User or PVU baded Still avaliable in Express and Enterprise version 5

9 Information Distribution The only strategic add on for the new license model is Information Distribution which is a server add-on, which can be used for batch reporting. The typical use case for this is to distribute a snap shot of data to users that do not require any additional interactively. An example of this would be a report that is sent to all store managers with their weekly inventory shipment. This license has Cognos Connection rights, but execution of reports and responding to prompts in IBM Cognos Connection is prohibited. 9

Major Point New licence structure replaces all previous regimes with immediate effect. Cognos 10 now has the scope to explore and extend into TM1 for budgets and SPSS for predictive analytics. Automatic

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