Media Management in Brand Building Short Course

Media Management in Brand Building Short Course

Jhb and CT campuses only

This short course delivers specialised engagement with the principles of media; media qualities and the media mix; media strategy; channel and media planning; media management and leadership; classical and alternative media; online and social media; and media research. Delegates will be equipped with a comprehensive set of skills to facilitate media planning in the context of brand building strategy, understanding of the media economy and software utilisation.

Who should attend?

The course is aimed at individuals working in the brand, marketing and communications industries who wish to specialise in, or gain a deeper understanding of, media and media management to build brands. This course can also be attended by anyone wanting to change fields or who wishes to learn more about media and brand building.

How will I benefit?

This short course will develop your ability to implement knowledge of various media tools and platforms in the context of brand building. The focus is on the practical dimensions of media planning and management, and industry experts will guide you through the current thinking around traditional, electronic and digital platforms, as well as guide you through the media 'math' and implementation of tools for planning.

On completion of the short course you will be able to:

Debate the relationship between various brand, communications and media partners in context of their structures and methodologies.

Cape Town:

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Vega is an educational brand of The Independent Institute of Education (Pty) Ltd which is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997 (reg. no. 2007/HE07/0022). Company registration number: 1987/004754/07.

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