Lacoste

The iconic European house Lacoste was founded in 1933 by the retired French tennis champion of the same name, René Lacoste. The short-sleeve cotton polo shirts he designed and wore on the tennis courts were emblazoned with a crocodile, after his nicknamemarking the first designer logo in history. Those shirts formed the foundation for his new label, revolutionizing sports clothing and later becoming synonymous with the preppy, country club look. Today, the house is overseen by Portuguese designer Felipe Oliveira Baptista, whose playful, streetwise take on the sportswear brand has captured the hearts of Alexa Chung, Diane Kruger, and Malin Akerman.