KENIC seeks to improve adoption of “.ke” domain via “.me.ke” campaign

The Kenya Network Information Centre (KENIC), the body established in 2002 to manage Kenya’s “.ke” or dot KE country code Top Level Domain (ccTLD), has launched a three-week campaign aimed at improving the uptake of the domains.

In a post made today on the Kenya ICT Action Network (KICTANet) online discussion list by KENIC’s chief executive David Wambua, and titled Personal Branding Online, the organization is urging Kenyans to brand themselves with a “.me.ke domain name this festive season.”

“Did you know that the use of .me.ke domain name can provide a unique identity for you on the Internet space, hence giving you personal branding advantage and by extension a competitive edge in the market compared to generic names?” writes Mr Wambua.

He states adds that the use of “.me.ke” domain name has the effect of improving one’s personal image and creates greater opportunities for business, provides distinct and fast access on the Internet due to the “.KE” identity , uniqueness and above all protecting an individual’s name space on the internet.
He adds that when people go to search for you when you don’t have a “.me.ke” domain name or haven’t built a website for yourself, then other people will control your brand.

“You need to create a website under your full name (e.g paul@kamau.me.ke) so that you know what people will find when they search for you and you will be proud of it. You would be surprised by how many people will search for your name as a way to learn more about your business or vocation. This is therefore an opportunity to give people multiple ways to learn about you,” states the KENIC boss on the campaign announcement.
The benefits of the “.me.ke” domain, according to KENIC are that it’s distinct; is unique and thus allows a user to get a customized email address as well as personal website.

The “.me.ke” offer runs from December 9 to 31 2011 all at a discounted price of Kshs 999. Those interested in adopting the domain are asked to contact KENIC’s Marketing and Communications Manager, Dick Waswa via admin@kenic.or.ke.

The campaign could help KENIC in its drive to improve uptake and adoption of the “.ke” domain, whose total number of users currently stands at less than 30,000. This is because people tend to prefer the more generic domains like “.com,” and “.net” which are cheaper to acquire.

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