Armida Ascano

Trend Hunterin Toronto, Ontario, Canada

Armida Ascano

Trend Hunterin Toronto, Ontario, Canada

Armida is the VP of Insight at Trend Hunter, running workshops and trend sessions at conferences like Foresight and Trends and the MRIA, as well as for some of the world's most innovative companies, such as Red Bull and Universal Studios. These sessions focus on turning research into storytelling to not only inform, but engage and inspire the audience. She has also been featured on Rogers TV, CP24, CBC and dozens of publications, discussing generational segmentation, branding, gender equality in the workplace and consumer behaviour.

Armida joined the Trend Hunter team in September 2010 and quickly proved herself as an impact player, working in several positions including Senior Editor, in which she oversaw the publishing of tens of thousands of micro-trend articles, managing a community of 160,000 contributors. This position honed her attention to detail and established a thorough knowledge of the Trend Hunter database; a curiosity that led her to her to current role. She loves referring to herself in the third person.