In a newly published interview with Eric Enge, Google’s Matt Cutts chats about several aspects of marketing, and link building was front and center. Here are some emerging themes of that discussion, key takeaways, and what it all means to marketers.

Google is now advising webmasters to focus on creating high-quality sites rather than building links. So link building is dead or dying now, right? Wrong! Link building is getting harder, but it’s still alive and kicking, and here’s why.

We’ve detected that some of the links pointing to your site are using techniques outside Google’s Webmaster Guidelines?.? For enterprise SEOs, receipt of this notification is usually followed by a deep, sinking feeling in your chest.

Learn how to use Advanced Segments to your advantage, Multi-Channel Funnels for improved attribution figures, campaign tagging for easier analysis, and how to easily use the API for exporting and combining data. Plus: a free custom report.

A day after warning publishers against advertorials, will Google’s search team now have to penalize parts of its own company for running its own advertorials. Perhaps, and if so, it wouldn’t be the first time. It’s also another absurd chapter in Google’s war on paid links.