WHAT DOES APPLE HAVE UP ITS SLEEVE?

People have been asking some companies an annoying question lately. What’s your next great idea?

Thanks for nothing.

It’s a ridiculous question right? A product that has a big impact on people in almost every corner of the world is by definition pretty unusual. Yes, the IPhone comes to mind. The Mac, IPod, IPhone, and IPad? All from one company? that’s plain abnormal.

When is Apple announcing its next blockbuster?

There’s something wrong with the question. After you part the Red Sea there’s no “For my next act” . It is true that some have gone on to do the impossible twice. Even three times. But EXPECTING the impossible? EXPECTING it to be routine? That only happens in worlds created by Pixar.

EXPECT THE IMPOSSIBLE

Google and Apple have defied gravity. In fact Google still acts like falling down wouldn’t hurt. But as smartphones mature and Steve Jobs remains dead, Apple shareholders want proof that Apple’s still ballsy enough to be cool.

Guess what? Apple’s is ballsy. But you may be waiting a long time for the next IPhone. MISTER ScienceAintSoBad doesn’t think a funky watch or a “great” TV experience is like getting the waters of the Red Sea to part. And neither do the executives at the top companies who are under pressure to do something “amazing”. They have lots up their sleeves but not much of it is more than an incremental change to an existing technology. At the moment, Google, with its Google fiber, its self driving car, its fantastical maps, and its just announced Chromecast dongle probably comes as close as any to a company that can keep a thousand flowers blooming but even Google, which has certainly found some secret sauce (BigLikeGiant/FastLikeRabbit sauce?) has to disappoint you soon.

This isn’t about money or talent.

It’s about gravity.

– – – – – – – – –Image credits: The top one? That was drawn by me. The lower one I kind of appropriated that from Pixar which, in theory, isn’t supposed to mind because it helps publicize its work. Here’s hoping.