Never mind the cringe-inducing advertising, ASUS has given us a much better reason to care about its Tegra 2-toting Eee Pad Transformer: a $400 price. The 10.1-inch Honeycomb tablet (with 1280 x 800 resolution on an IPS display) has quickly moved from its Taiwanese release, through yesterday's UK pricing announcement, to today showing up at Best Buy in the US, so we suspect its global shipping can't be far off at all.

Solid product and the price is what's gonna really drive it forwards in the market. Glad that people are being extremely competitive towards Apple. I don't want to see them succeed without a decent fight.