I was in a great mood. It was Friday, I had just finished an inspiring session with my Hubspot Inbound Marketing Consultant (IMC), and was completely tanked up with Inbound Marketing Kool-Aid. Unfortunately, my day was about to turn around in a big way: there was a response to an email I had sent to the CEO of the company I was working for at the time, and it was dripping with red, bolded text. I had told him that we need to start blogging ASAP, and that I would be filling him in on the need for other social media avenues such as Twitter early next week.