Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their
content is actually unrelated to what users see/want), so Google takes cloaking very seriously. Be open to targets you wouldn't normally consider. If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. Defined in its most simple form, on-page optimization is what you do on your website to help or hurt your search engine result placements (SERPs).

Adopt a monetisation first approach before putting efforts into site submissions

In keyword stuffing it is assumed that the relevance of a site for a specific keyword or keyword combination increases if that exact keyword or combination is particularly frequently used on a web page. You can point these URLs to any Web page on your site, but they will appear in your statistics as the entry page. Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link. The best way to establish authority and credibility on your chosen topic or industry is to have your SEO content rank high for it.

Have you though about gateway sites when outlining your SEO strategy?

The biggest challenge with SEO is that it's ambiguous territory-but you shouldn't let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone's trying to figure out SEO's 'hidden secrets' with little direction. A focused crawler crawls the web looking for topic-relevant websites on a specific subject and disregards websites that are not relevant. When using a Publishing Platform, such as WordPress for a web log (blog) or company website- Meta tags and their relevancy to the content on each page can vary and in turn; cause a few issues. You have to structure your text, make your content digestible by using sections and use simple sentences to make it easier to read and understand.

Questions to ask about stickiness

The five advertising goals of building image, providing information, being persuasive, supporting other marketing efforts, and encouraging action are not separate from each other. Spending on advertising in videos on sites such as YouTube has risen to $4.6 billion annually and currently grows 20 percent to 40 percent per year, a rate much faster than any other form of advertising. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user's intent and search behavior. Users no longer have to include their location in search queries, such as inputting "coffee shops in Queens" into Google. Gaz Hall, an SEO Expert from the UK, said: "Similarly, if you want people to discover the information their looking for in your article, you should be using subheadings as well."

Invest in bounce rates

This wouldn't be an article about search engine optimisation and digital marketing if we didn't, at least once, mention the phrase 'Content is King'. Of all the channels we'll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don't know what they're doing. However, if your website not make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines. The algorithms of search engines are always changing, and many web owners have suffered from various changes that are introduced by many popular search engines.