Relationship Customer

Customer relationship management has always felt like the wrong term to me. You don’t “manage” customers. You don’t “manage” your relationship with a customer. You might nurture it. You might encourage it. You would strive to. Originally published by Don Peppers on LinkedIn: The Upside-Down Economics of Customer Relationships Traditional economics teaches us that unit costs decline with scale. If you manufacture a million widgets a year, the cost of…