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About Direct Imports

Direct Imports (NZ) Ltd was established as a company in 1946.

The company’s Head Office and warehouses are located in Hastings, Hawkes Bay.

With a professional, dedicated and loyal team the company continues to enjoy success in business. We are focused on providing an exceptional experience to our customers through our exciting product range, delivering support and service throughout New Zealand.

We have over 70 years’ experience in Importing, Warehousing, Distributing and Marketing some of today’s most exciting and innovative brands from around the world.

Our Musical Instrument range is a world leader, with over 40 years association with Fender Musical Instruments Corporation, one of the world’s largest manufactures and distributors of Music products and an American Icon for over 70 years.

Our Pro Audio brands are some of the best in the world and offer a wide range of solutions for any occasion, install or event.

From the traditional to the latest gadget on the planet, our Consumer Electronic product offer innovation, design, features and lifestyle choices for the most discerning buyer.