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Day: April 26, 2017

Lead generation is the most common marketing challenge. Every business need to generate leads consistently because it’s the like blood for business (like blood flow consistently in human body). For this, we use different marketing channels and invest our resources – money and human power, in marketing strategies. It’s very critical to find right lead generation tactics, because one wrong step can waste your resources which is not good for business.

You need to pick tool which can reach maximum number of audience – High Reachability and attract targeted audience & encourage them to take an action – Call-to-Action. In order to generate leads, these two factors are very essential – Reachability and Call-to-Action(CTA).

Every business strives for maximum business ROI (Return on Investment). Almost every business face one question – How to generate required number of qualified leads with minimal amount of investment?

We have answer for this question – Voice Broadcasting. There are many channels available to generate leads – email marketing, SMS marketing, social media, cold calls etc., but voice broadcasting offers a unique way.

Studies have shown that voice broadcasting campaign may yield response rate up to 3 times higher than email marketing campaign. We are working on this channel for quite long time and we observe that, for every $1 spent, $350 is the return on voice campaign investment (it’s based on our personal study).

As we know email marketing is a great online marketing channel but there is some problem with this tool – low deliverability, Spam , low response rate and readability. Average open rate of email is 22%. But voice broadcasting has high reachability, and high response rate because it’s a phone and mobile based service.

Interactive Voice Broadcast gives an opportunity to create a next generation call center (Interactive call center). You have full control over your leads.

What is Voice Broadcasting

Voice broadcasting is a way to deliver pre-recorded message or voice message to thousands of targeted audience at a time.

It’s an efficient and cost-effective medium to reach potential customers, generate inbound leads, increase message deliverability and improve sales. It can be used for appointment reminders, event promotion, product or company information, surveys, offers and more.

It is a cloud based service means you only pay for what you use. It’s very easy to send a voice message campaign. Simply record your message, upload the contact list and now you’re ready to send the message or you can also schedule the message for future dates.

1. Define your strategy and goals

First you need to be clear with your voice broadcasting strategy. Develop your strategy –

How many numbers of response you need?

Number of customer you want to generate with your campaign.

Who is your target audience?

How you want to approach your customer with your business information?

How does your product or service add value to customers?

2. Define your target audience

Planning to shoot voice broadcasting campaign? You need to define who you are targeting.

What is the right time to call your customers?

Who will hear this voice message?

What it is the customer really wants from you?

Who’s going to be more interested in your message?

Where are they located?

The more insight you have about your audience, the more successful is your campaign. It’s very helpful to make campaign more personalized and effective. Always remember – Do Accurate Targeting, Get Better Results!

3. Make an effective message

The ideal length of message is 30 seconds and around 75 words. Message must be conversational, clear, and concise, but not overly energetic.

To create a successful message you must keep in mind some elements. Here are some elements of an voice broadcasting message.

1. Start with your introduction, for instance – Hi, this is Kanishka from Obligr.com

2. Mention your offer or main message clearly. For example, “We wanted to thank you for using our services. Here is a special offer. Would you like to get this offer.”

3. Give your audience an easy and clear call-to-action. “Press 1 to speak a sales representative for this offer.”

4. Message must include an opt-out option. For instance, “if you would prefer not to receive calls from us, press 5.”

5. Close you message nicely. “Thank you for your time and thanks for using Obligr.

4. Don’t forget to invite customer to take an action

Your message should allow the customers or target audience to interact with it and respond quickly. Make a feel customer like having a conversation with live person, make your message less robotic.

Offer them a choice to connect with you – Press 1 to speak a sales person. It may be very effective in order to generate leads.

5. Follow up and consistency

Now you have a lead, it’s very important to make an strong follow up strategy. The key to lead generation is consistency. “Hit and Miss” won’t good for your campaign and business. Take follow up consistently and measure the results.

So, now it’s clear what is the key to generate leads – Develop a strategy, execute, track results, consistency and Never Stop! Applying these tips can give you an optimal return on investment.

Here’s a table comparing some common functionalities and how different tool (Email, SMS, Voice broadcast) facilitates them.

Functionality

Email Marketing

Voice Broadcasting

SMS Marketing

Lead Generation

Use sign up forms and emails.

Use voice messages, & phone surveys

Use text messages, online forms & surveys.

Lead Scoring

Use forms

Use inbound IVR to score leads

Use an keyword in message

Lead Nurturing

Use emails, follow up calls

Use voice broadcast, follow up calls

Use text messages

Deliverability

Fine

Very Good

Very Good

Response

Good

Very Good (3 times higher than email)

Very Good

Cloud Based (Pay for what you use)

Not cloud based

Cloud Based

Not cloud based

Hope now you have a clear insight that voice broadcast is the most effective way to generate leads in minimum investment. If you have any queries or view, please share with us in comment box below!