“Many leading UK grocers stock non-standard produce under their own-brand economy ranges. However, actively drawing attention to the surrounding issues, such as food waste and support to farmers, should help to build goodwill as well as staying ahead of the risk of state intervention.”

– Colette Warren, Food and Drink Analyst

This report covers the following issues:

The market faces an ingrained expectation of low prices

"Fresher for longer" packaging lacks awareness

Scope to turn 'ugly' fruit and veg into a point of difference

Growth over the 2009-14 period is estimated to see the combined fruit and vegetables market, including potatoes, stand at £16 billion. Price inflation has been a key feature of the market in recent years, driving much of the value growth. However, improving growing conditions and the supermarkets’ price wars are expected to bring this to a halt in 2014.

Fruit and vegetables remain ingrained menu staples, however, their role as day-to-day grocery items also feeds into a keen focus on price among shoppers. While this poses a challenge for the future of the market, the openness to ‘ugly’ produce and interest in added-value products suggest areas to explore.

This report covers the UK retail market for fruit and vegetables. This essentially breaks down into five major sub-groups:

What's included

Some of our clients

This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Data

Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

* This is a sample representation of the report layout and does not reflect the research included in this report.

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.