Hearst Makes Mobile Fashionable

With mobile devices becoming an indispensible part of our culture, mobile internet and advertising has become a swelling industry. Consumers can search for news or search products straight from their phones.

Hearst Magazines Digital Media has been dipping into online media with several acquisitions as of late and now, the company is reaching further into mobile with the launch of sites for Harper’s BAZAAR (M.bazaar.com) and Marie Claire (M.marieclaire.com). This brings the company’s mobile portfolio to nine sites.

Chuck Cordray, vice president and general manager of Hearst Magazines Digital Media said, “Through research we found that 25% of our readers now have mobile Web-enabled cell phones but have not yet found what they are looking for. Much like the Internet was ten years ago, today is a brand new world for all of us on the mobile front, and it’s one with clear potential, if the content and delivery are right.”

The sites offer many interactive features and fashion and beauty tips to the BAZAAR and Marie Claire readers. The sites will be free to users but Hearst plans to monetize on the mobile sites by selling wallpaper images.

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