Several iterations of the Penguin algorithm are released, with the main aim of penalising sites that use manipulative onsite or offsite linking practices.

Real-time Penguin, 2016

Google announces that Penguin is now part of the core algorithm, and evaluates sites in real time. This means penalties and recoveries come and go much faster.

Ethical linkbuilding

Google has a long history of punishing sites that engage in unethical linkbuilding. But a strong backlink profile is still crucial to a successful search campaign. Our ethical, expert approach to outreach allows you to enjoy long-term benefits, and won't put your site at risk of penalisation.

GOOD LINKS

natural anchor text

relevant topics

quality sites

varied locations

well-written content

helpful to users

BAD LINKS

spammy

unnatural locations

poor-quality content

repeat tactics

auto-generated

over-promotional

Glass Digital's outreach team are like an extension of our marketing department. They let us know exactly what they're working on every day, and understand what types of coverage work for our brand. They've got us links and exposure on many of our most-wanted sites, and their activity has had a huge impact on our search visibility.