We Are What We Do began life in the UK as a project of the charity Community Links, an innovative inner city charity running community-based projects in east London. The charity’s founder, David Robinson, had the original idea after 25 years as a community worker in east London where he saw both the need for change and the power of people coming together to make it happen. David was joined by a small development group which included people from the creative industries, business, the voluntary sector and government. Among this group was Eugenie Harvey, an Australian with a background in communications and marketing. Shortly after meeting David and joining the group, she quit her job and joined as a volunteer to develop the project.