This wonderfully shot video from the Yu Lu agency in Canada distills the cyclechic ethos down to its purest elements: regular clothes, an inexpensive but well equipped commuter bike, and the connectedness a person feels with their surroundings when riding a bicycle. Then it adds a little bit of velocupid’s magic.

This may still be advertising and part of our consumer society, but they sure did it right by me. It hits all my buttons. If I didn’t have a Dutch bike in the garage and a wife I fall more in love with every day, I would be running down to Ben’s Cycle on Milwaukee’s south side or over to Yellow Jersey on State St. in Madison to buy a Flying Pigeon.