YouTube launches a dedicated Fashion vertical

YouTube today is launching a new vertical called YouTube Fashion that aims to capitalize on the popular style and beauty content that attracts millions of viewers to its platform. According to Statista, beauty videos last year alone generated more than 169 billion views on YouTube, and more recently, some of fashion’s biggest names have set their sights on YouTube. Today, YouTube says the number of Fashion & Beauty channels on the site have grown more than 6X from 2014 to 2018, and combined, generated billions of views in 2018.

The new vertical, YouTube.com/Fashion, will attempt to better organize some of this content, including style videos from top creators, industry collabs, live streams from the runway, inside looks into the fashion industry, behind-the-scenes video, vlogs from fashion icons and more.

Among the names and brands YouTube mentioned as prominent examples of what you’ll find on the new, top-level destination, there’s:

Things are now starting to change on this front. Last June, YouTube hired Derek Blasberg, previously the host of CNN Style and a Vanity Fair contributor, as its new head of fashion and beauty partnerships. At YouTube, Blasberg has fostered collaborations between top creators and brands in order to better elevate the profiles of the brands and the YouTube stars.

With the launch of /Fashion, YouTube now plans to bring more international voices to the new destination and localize the page for global markets, Blasberg says, writing on the YouTube blog.