Summary In her essay “Propaganda Techniques in Today's Advertising” Ann McClintock argues seven techniques of propaganda have been used a lot lately and its purpose is to make us believe the message regardless of its credibility. Advertisers either use name calling which is negative words connected with the opposing product or glittering generalities to describe the product in positive words. She points out, politicians use symbols to gain people’s attention which called transfer or they act as normal people to make us feel that they are close. And also, advertisers tend to use celebrities to advertise their products while sometimes they hide half of the truth, use pressure and mysterious words to make the product sounds better. The author states that because these techniques appeal to our emotions, not our minds; therefore, everyone should be aware of these techniques and of its use so we don’t let propagandists do our thinking for us.

ResponseDifferent advertisements have different objectives. Advertisements have many negative effects on children. Firstly, children can be easily influenced by a good advertisement which motivates the children to get this particular product being advertised. These ads encourage the kids to ask their parents to purchase them the product that shown in the advertisement without paying attention whether it is useful or not. Secondly, children usually get attached and attracted towards the costly branded products and overlook the good and inexpensive ones that are not shown in the commercials. For example, they usually want to but brands that celebrities wear in the commercial no matter how expensive these brands are. Thirdly, fast food restaurants advertisements on TV and other media contribute to the epidemic of obesity among children. Advertisers tend to promote these ads during children’s TV viewing time which will encourage the kids to eat junk food and will negatively affect their health. Finally, advertisements...

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...PropagandaTechniques in Today’sAdvertising
by Ann McClintock
Americans, adults and children alike, are being seduced. They are being brainwashed. And few of us protest. Why? Because the seducers and the brainwashers are the advertisers we willingly invite into our homes. We are victims, content—even eager—to be victimized. We read advertisers’ propaganda message in newspapers and magazines; we watch their alluring images on television. We absorb their messages and images into our subconscious. We all do it—even those of us who claim to see through advertisers’ tricks and therefore feel immune to advertising’s charm. Advertisers lean heavily on propaganda to sell their products, whether the “products” are a brand of toothpaste, a candidate for office, or a particular political viewpoint.
Propaganda is a systematic effort to influence people’s opinions, to win them over to a certain view or side. Propaganda is not necessarily concerned with what is true or false, good or bad. Propagandists simply want people to believe the messages being sent. Often, propagandists will use outright lies or more subtle deceptions to sway people’s opinions. In a propaganda war, any tactic is considered fair.
When we hear the word “propaganda,” we usually think of a foreign menace: anti-American radio programs broadcast by a totalitarian regime...

...Advertising invades every aspect of our modern lives. It is shoved upon us from every aspect of media. Internet, television, radio, movies, and even our streets seem to be centered on it. We are asked to buy, try, and consume the next best thing. While most things advertised are meaningful and can possibly be used to either help or make our lives better, we do not necessarily need it. Mostly what we are exposed to in advertising is propaganda, and to define it better, the authors of the book, “Propaganda and Persuasion” state propaganda as the following, “Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.” Its clever techniques are displayed everyday on television without notice. Companies use a variety of techniques to get your business, and if you have ever acted in response to a supposedly great product, you have been persuaded by the suggestive power of propaganda. Not only are adults being persuaded but so are children and teenagers. It manipulates our opinions and convinces us to act or purchase something we otherwise would not have. Some of the popular methods used in everyday situations and advertising are: testimonials, glittering generalities and name-calling...

...Tam Nguyen
21 March 2013
Propagandatechnique and its influences
Generally, we don’t like advertisements and tend to avoid them when we are watching TV, enjoy a music video on YouTube, or surfing on the Internet; but unfortunately, those advisements have affected really much on our decisions. Do you believe it? The truth is that we see over 200 ads a day following the Consumer Reports Website. Additionally, Tony Marlow, the director of strategic insights at Yahoo claimed that: “Ninety five percent of the decisions we make are made at an unconscious level.” As the result, we unconscious store a hundred of advertisements in our brains through the newspaper, TV commercials, magazines and Facebook. Consequently, those “memories” about the ads becomes our experiences and make us believe that we buy the right product at the right place. The marketer or advertiser has researched the consumer’s opinions, and based on those opinions, they create the advertisings with the propagandatechniques such as Name Calling, Glittering Generalities, Transfer, Testimonial, Plain Fork, Card Stacking and Band Wagon and other advertisingtechniques such as Sex Appeal, Ideal Family, Sounds Good and Repetition. There are a lot more techniques that they use to persuade the consumers, but in my opinion, the most three effective methods impact our decisions are Sex Appeal, Card Stacking,...

...seven main propagandatechniques identified by the Institute for Propaganda Analysis in 1938. It also occurs very often in politics and political propaganda. Glittering generalities are words that have different positive meaning for individual subjects, but are linked to highly valued concepts. When these words are used, they demand approval without thinking, simply because such an important concept is involved. For example, when a person is asked to do something in "defense of democracy" they are more likely to agree. The concept of democracy has a positive connotation to them because it is linked to a concept that they value. Words often used as glittering generalities are honor, glory, love of country, and especially in the United States, freedom. When coming across with glittering generalities, we should especially consider the merits of the idea itself when separated from specific words.
Name Calling:
Name calling occurs often in politics and wartime scenarios, but very seldom in advertising. It is another of the seven main techniques designated by the Institute for Propaganda Analysis. It is the use of derogatory language or words that carry a negative connotation when describing an enemy. The propaganda attempts to arouse prejudice among the public by labeling the target something that the public dislikes. Often, name calling is employed using sarcasm...

... Advertising is an evolution of techniques and human interaction and is helped with the technological advances and the creation of consumer and customer’s relations; I believe that advertisement has created awareness in the new advanced world we live in that connects all the people. I will discuss the advertisement piece throughout the essay and emphasize its aspects throughout the research done the advertisement I chose is about BP, it is a multinational company that provides oil and gas. It is known to be one the strongest and most trusted companies in the whole world due to the hefty amount of shares in the world economy and the large revenue it produces every year. An employee that works in the company promotes BP graduate program. Laston does the advertisement; he works in the Procurement and Supply Chain Management. Laston promotes the graduate program by talking about his own experience. He was recruited normally through regular process and now he is in the place where he feels appreciated. He came through the normal recruitment cycle and he is one of many that talked about their experience in this BP campaign to promote the graduate program. BP in the advertisement asks the viewers if they are up for the challenge to become part of the graduate program. Advertisements has transformed in the past years into interaction between the customer and the producer which allows for more efficient results with a variety in the target audience...

...Decoding an Advertising Campaign
AAMI
In this following essay I will be discussing and analysing the advertisement
campaign of Rhonda and Ketut created by AAMI car insurance. I will go over
the strengths and weaknesses involved, the use of propaganda and further
advertising and it’s benefits.
In 2011 AAMI launched a campaign which would soon become one of
Australia’s most loveable story lines. AAMI decided to take a different approach
when releasing this campaign, as it needed to be something Australians can be
entertained by, relate to and can contribute and remember for 52 weeks of the
year. The aim of the campaign was to stand out from all the other Australian
insurance companies. Each insurance company are all competing for the same
customers, however they all offer the same thing. Therefore consumers are left
confused when deciding to stay or change brands. However, AAMI have
recognised those customers who do not make insurance claims and have safer
driving record and therefore have developed the Safe Driver Rewards. Which
rewards safe drivers who do not claim on their insurance and gives them a
15% discount off their insurance as well as other benefits. In order to
differentiate themselves AAMI created the Rhonda and Ketut campaign which
follows the love story of Rhonda and Ketut and how Rhonda was able to afford
a luxurious holiday thanks to how much she has saved while being with AAMI.
The campaign has continued for over...

...﻿
Advertising
Introduction:
Advertising is a form of communication that typically attempts to
persuade potential customers to purchase or to consume more of a
particular brand of product or service than competing brands or services –
or if the advertising in not on behalf of a brand but for instance a public
service – to change their behaviour.
Modern advertising developed with the rise of mass production in the late
19th and early 20th centuries and has now developed as an essential part
of influencing behaviour – across a wide spectrum of interest groups.
Many advertisements are designed to generate increased consumption of
those products and services through the creation and reinvention of a
“brand image" . For these purposes, advertisements sometimes embed
their persuasive message with factual information. Every major medium is
used to deliver these messages, including television, radio, cinema,
magazines, newspapers, video games, the internet, direct mail,
billboards, outdoor posters and sponsorship (the list is getting longer as
new media are developed).
Advertising is often placed in these media by an advertising agency acting
on behalf of the client company or other organization, therefore they are
acting as agents.
Organizations that frequently spend large sums of money on advertising
that sells what is not, strictly...

...make enough money and the RE60 would, with its high fuel efficiency and low-maintenance costs will offer a more viable option.
Working Women
Women who are working would want to buy a car of their own so I would want to target them.
People living in the city
Media Mix
Television
30% media weightage
Programs on selected general entertainment channels and a special measure of channels like star plus, star world as many women watch serials on these channels
Also tie up with news channel for car
Scheduling strategy
Continuous
Print
30% media weightage
Advertisements in the weekly supplements of the newspaper
Magazines , women magazines
Scheduling strategy
Flighting
Online
20% media weightage
Online advertising on car review websites
Search engine optimization (SEO)
Mobile marketing
Social media
Ads on leading forums , autocar, carsforum.com, team-bhp.com
Scheduling strategy
Continuous
Shopping
10% media weightage
Tie ups with outlets
Posters in Malls
Innovate on consumer connect initiatives for a high impact launch
Using online (social medias) to share the trip stories of the existing users with the prospect customers
Virtual drive
Launch during the festive season
Marketing Onion Model of Quadricycle
...