Apple's Siri sued for exaggerated ads

Siri, the voice-activated personal assistant program built into the Apple iPhone 4S, has been sued again for allegedly overselling its abilities in advertising and TV commercials.

Siri, the voice-activated personal assistant program built into the Apple iPhone 4S, has been sued again for allegedly overselling its abilities in advertising and TV commercials.

The latest lawsuit was filed by David Jones in the Los Angeles District Court on March 27.

"Through its nationwide multimedia marketing campaign, Apple disseminates false and deceptive representations regarding the functionality of the Siri feature," the Los Angeles Times quoted a suit, as saying.

"For example, in many of Apple''s television commercials, consumers are shown using Siri to make appointments, find restaurants, and even to learn the guitar chords to classic rock songs. In its advertisements, Apple depicts these tasks as easily accomplished "just by asking" Siri,” the suit added.

The suit also states that Jones has not found using Siri that easy.

"Apple''s deceptive commercials diverge greatly from the actual functionality and operation of the Siri feature as experienced by Plaintiff and fellow consumers," the complaint states.

The lawsuit seeks financial "relief and damages" for not only Jones, who purchased an iPhone 4S in December 2011, but also for other iPhone 4S owners.