OAKBROOK TERRACE, Ill. (June 12, 2015) - Redbox, America’s destination for new-release entertainment, today announced plans to expand the availability of new generation games to all kiosks nationwide in 2015.

We believe that now is the time to make new gen content more accessible to mainstream consumers,” said Mark Horak, president of Redbox, “and through our 35,000 kiosk locations, digital network of 90 million touch points, affordable price point and content recommendation engine, we are committed to accelerating the adoption of both new gen hardware and software for the industry.

“Redbox’s thousands of retail locations and vast digital network for marketing titles like The Elder Scrolls Online: Tamriel Unlimited makes them an invaluable partner,” said Ron Seger, vice president of sales for Bethesda Softworks. “By leveraging their reach and rental model to introduce people to our titles, we’ve been able to recruit new fans to our games and the Bethesda community.”

We look forward to partnering with publishers to execute title-specific marketing plans as we expand new gen nationally,” said Bill West, vice president of games at Redbox. “Research tells us that our customers rent titles to help inform game purchase decisions. As our offering expands, we’re helping publishers reach their goals of raising awareness and making trial more convenient and affordable for consumers nationwide.

The Redbox Digital Network provides information about title availability, locations and product features to consumers interested in making the transition to new gen. Three ways to join the Redbox Digital Network are to sign up for the Text Club by texting GAMING to 727272,* or to follow Redbox at facebook.com/redbox or instagram.com/redbox. For more information about Redbox Games, visit redbox.com/games.

Games are available to reserve online at redbox.com or by using the Redbox® mobile app.
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