True Value releases new 2-in-1 paint

March 10, 2011

True Value has announced the introduction of a 2-in-1 -- paint plus primer -- paint called EasyCare Platinum. The new paint promises a one-coat solution to painting projects because it eliminates the need for a primer.

EasyCare Platinum will be available in all the colors offered in the Chicago co-op’s EasyCare line, including Flat Enamel, Satin and Semi-Gloss finishes. EasyCare Platinum is mildew-resistant and backed by a lifetime warranty.

"As more and more people tackle home improvements on their own, we're constantly looking for ways to help them spend less time and money to get the job done right," said Anh Gibson, True Value brand manager. "New EasyCare Platinum is the perfect balance -- it offers all of the benefits of a paint and primer in one, and it cuts the time and resources required for do-it-yourself paint projects in half so they can focus on other projects."