Develop a social media strategy

Internet giant Google on Sunday said social media was "absolutely" part of its strategy and would be embedded in "many of our products" but played down its rivalry with networking icon Facebook.
Chief financial officer Patrick Pichette said Google was at the centre of an exploding digital economy where computer power was "relentlessly, dramatically increasing" and innovation was crucial to survival.
"Search is clearly the core product of Google but many of our other products are having phenomenal trajectories," Pichette told Australian public television.
"The first driving principle of Google is in fact not money -- the first driving principle of Google is understanding that the Internet is changing the world," he added.
Pichette said Amazon and Apple were "winning" in the new technology race and Microsoft was a "formidable" competitor, but played down as media hype suggestions that Facebook was Google's next big rival.
"The digital world is exploding and it has so many … [Read more...] about Social media ‘one part’ of Google strategy: CFO

Social media has become popular among companies worldwide as an effective marketing tool. Thomas Crampton, the Asia-Pacific director of public relations firm Ogilvy's 360 Digital Influence, spoke to Viet Nam News about the development of social media in the country. How have social media networks developed in Viet Nam in recent years, and in comparison to other Asian countries? Viet Nam is at the fascinating intersection of a developing nation, a young population and a Government that has supported the development of the internet. How this plays out remains to be seen, but as Indonesia has shown, populations can come online at breakneck speed with incredible results. In the last year, Indonesia overtook the UK as the world's second leading nation on facebook, much of the usage coming through mobile devices. Marketing via social media is popular today, but in Viet Nam, few companies use it. Why do you think Viet Nam resists this trend? Social media is cost-effective when approached with … [Read more...] about Social media an effective marketing tool

Facebook's big stock offering on Wall Street must be followed by an intensive debate on Main Street about social media's powerful impact on children, an expert on the topic says.
Jim Steyer, founder of Common Sense Media, a San Francisco think tank focusing on media and families, said the technology that Facebook represents is having "an enormous impact" on youngsters, families and schools worldwide.
"We need to have a big national, if not global conversation about the pros and cons of that," Steyer, a father of four who is also a civil rights lawyer and Stanford University professor, told AFP in an interview.
While social media such as Facebook, Google Plus and Twitter offer "extraordinary possibilities" in such areas as education, he said, "there are also real downsides in a social, emotional and cogitative development way."
"Hopefully, after the flurry of the IPO and after the valuation of Facebook is done, then we can have a very serious ongoing discussion of what this … [Read more...] about Social media’s impact on kids ‘merits big debate’

Social media regulation, particularly relating to Facebook, was an agenda-topping item for various Vietnamese state agencies in 2017, highlighting the country’s apparent maneuvers to counter new threats in cyberspace.With Vietnam’s tax authorities unable to develop a viable strategy to force Internet-based technology giants to pay taxes and the Ministry of Information and Communications’ concern that social media is providing an easily accessible place for publishing "toxic content," a Party-run agency has been created to focus on ‘orienting’ content on certain platforms. Social media as a medium for ideology sharingAt a meeting in Ho Chi Minh City late last year to recap its 2017 action plan, Vo Van Thuong, head of the Vietnamese Party’s Central Commission for Propaganda and Education, spent a chunk of his speaking time focusing on issues related to social media content.Thuong said social media can create profound impacts on public sentiment and … [Read more...] about Vietnam moves to cope with unconventional challenges on social media