Little is known about the incident, but the video posted Saturday on Liveleak is titled "cell phone battery explodes in man's pocket".

Whatever the cause, the graphic video goes on to show the man running around the streets of an unknown Pakistani town while onlookers yell in Punjabi, “Get a cloth! Somebody throw a cloth on him. Hurry up!” and “We need water. Get the water.”

Forgetting the old trick of 'stop, drop, and roll', the victim is eventually saved by a man throwing a pail of water over most of the flames.