With just about everyone in the tech industry getting in on the ALS Ice Bucket Challenge to raise awareness for ALS (including Apple’s own Tim Cook and Dr. Dre), Samsung decided it would also be an appropriate time to mock the iPhone and others in the process.

The latest video posted to Samsung’s Mobile UK YouTube channel shows its flagship Galaxy S5 smartphone taking the Ice Bucket Challenge and nominating the iPhone 5s, HTC One M8, and the Nokia Lumia 930. The S5, of course, comes with IP67 certification waterproofing features that lets the device be submerged in up to 3 feet of water for 30 minutes. The HTC One M8 and Nokia devices advertise water resistance features, but don’t include full-on waterproofing like the Galaxy S5. The iPhone, on the other hand, doesn’t include waterproofing features and that has been one of the differentiating features between the devices that Samsung has called attention to in ads before.

The feature was somewhat of a standout for the device when reviews first hit, and it continues to be something that attracts consumers to the S5 over other flagship devices.

They donated money to charity. They urge people to donate as well. They spread the world of ALS. Their marketing team is brilliant sometimes. All of those actors, public faces doing ALS ice bucket challenge market themselves as well.

Oh come on. Tons of people are doing the challenge purely for attention now. All those youtubers doing it, do you think it’s purely altruistic? They do it because it’s cheap and gets them more views. In the end doesn’t this still spread awareness? Samsung donated money so what is your issue?