The former Britain’s Got Talent judge soon brought Theresa May into the argument, after she recently posed for British Vogue magazine in heels.

“She wants to be objectified,” Piers quipped, which just riled up viewers even further.

ITV

Good Morning Britain placed the ongoing heels row under the microscope today

“Get rid of Piers Morgan the sexist, arrogant, little twerp. By having him on air your facilitating and accepting his sexist rhetoric,” raged one disgruntled audience member, as another agreed: “Piers your attitude makes you repellent. That overrides any smarts you might have.”

Others boycotted the programme ,with one critic posting: “On maternity leave, so whilst feeding I've been watching #GMB after Piers Morgan's constant sexist rants this week I'm switching over #bye,” while another followed: “Sick of his personal opinions everyday! going to swap channels. Don't want to wake up to the world according to Piers, bore off!”