Blog

By : Nitin Goel

Sr. Consultant – Analytics & Consulting

Consumers in digital world are not going to be happy with just the product or service you are offering, rather they seek and expect additional utility in the form of experience. As per IDC report, almost two third of the enterprises are investing in AI systems to deliver this personalised customer experience. And with increasing market volatility and ever-changing customer expectations shaping today’s digital economy, telecom organisations need to pace-up their AI adoption to drive home the advantage through intelligent digital customer engagement.

By : Sukriti Bhanawat

Marketing

Introduced in 1991, the SIM card that we use today revolutionized the telecom industry and drove us into the world of portable communication. In February 2016, at Mobile World Congress, GSMA announced eSIM (embedded SIM) as a standard and opened pathways of new opportunities for consumers, telecom operators and device manufacturers.

By : Pravin Vijay

Assistant Vice President-Marketing

B2C firms across industries have often been criticized for inconsistent customer experience. According to The Economic Times, 63.5% of the Telcos are currently focusing on making new technology investments, mainly on modern AI and analytics applications to enhance customer experience. The remaining 31.5% is still banking on upgrading legacy systems to achieve it.

By : Chintan katare

Head of Sales - mADmart

If you are reading this blog, it is highly likely that you are reading this on your mobile. It is a common sight to see people being hooked on to their phones. Irrespective of one’s needs – whether getting daily dose of news or making purchases, mobile is no longer a mere device to make and receive calls.

By : Arindam Karmakar

General Manager - BFSI

Financial Institutions have made people realise that finances are hardly a hiccup when it comes to fulfilling aspirations and achieving life goals. A 25-year-old professional can now own a house which he could have only imagined to buy with 20 years of savings. Aspiring entrepreneurs can now deliver big with a little of his own…

By : Prabhat Ranjan

Deputy Manager – MIS and Data Analyst

India’s mobile consumer base has reached the one billion mark (second only to China), according to a recent study by the Telecom Regulatory Authority of India. India currently has a smartphone user base of over 300 million and the number is likely to grow in the following years. In 2013, there were approximately 170 million…

By : Varun Talati

Sr. Manager, Analytics and Consulting

It is an established fact that Communication Service Providers (CSPs) have not been successful in protecting their traditional voice and messaging revenue streams from the Over the Top (OTT) players. Evaluations have shown that over-the-top (OTT) applications generate 20% to 50% less revenue for CSPs. While the exponential rise in data consumption has provided some…

By : Pravin Vijay

Assistant Vice President-Marketing

Cognitive marketing’ is coming of age with the emergence and increasing adoption of Artificial Intelligence driven marketing applications that can think and act on their own. Machines are increasingly going to take more marketing decisions. It may appear far-fetched, but it is definitely possible now with the advancements in Machine Learning and Artificial Intelligence domain….

By : Jobin Wilson , Muhammad Arif

Flytxt Data Science R&D Team

Human brain is capable of some amazing tasks like understanding the world in a single visual frame. It takes only a few tens of milliseconds for the brain to recognize the category of an object or environment. Further, humans are capable of learning and remembering a diverse set of places and patterns, and solving complex…