Crafting Your Elevator Pitch for Web Design

As a web designer and web developer, elevator pitches are an extremely important tool to use in this business. An elevator pitch gives a general overview of your business and services provided to a client. It is a broad summary that can be given in about 30 seconds that explains what it is you do, as well as sparks an interest of a potential client.

When making an elevator pitch, you should have a structured and thoughtful plan. You should practice this pitch so when you need to give it, you can relay a clear and concise overview of your services to that client quickly and efficiently.

Web Design Elevator Pitch Basics:

The most important factor when creating your elevator pitch is to make it clear and simple as possible, all the while, using a small amount of words to describe your message. Typically, you can say about 150 words before you’ll lose a potential clients interest, so you have to be quick and straight to the point. Every word counts, so you should be selective with what you choose to say. If you find you’re using words that create no exceptional value to your pitch, get rid of them.

The Message:

When structuring your elevator pitch, your primary focus should be in the actual message. What are you trying to say and how can you say it the best, should be considered. You need to project a professional and intelligent image to those potential clients so using word structures that represent that will be beneficial. You also need to address, not only what you can provide, but how the client will benefit from your service. If you focus on the client more, it will provide a more powerful statement.

Sell yourself:

To showcase your talent and overall, sell your service, you should rely on your own skills. Present your web design business as unique and different. Your message, showcasing your design skill and services and why the client should pick you are very important aspects to the elevator pitch. As stated above, outlining the benefits your client will receive in a clear way is critical.

To learn more about creating elevator pitches or to get help with your web design business, please check out the business strategies provided on Learn Web Development.