[UPDATED] No Title = No Click. Could A Google UX Error Cause Traffic Loss?

** UPDATE ** The source of this is not a glitch, nor an error on Googles behalf; it is in fact my error. The cause of this is a result of Adblock Plus. Why did it block the titles? It blocks anything with the URL https://adwords.google.co as per the screenshot below:

Adblock Plus block Google Keyword Tool

Just a quick post from me this evening, but carrying out a search for Keyword Tool in Google resulted in the following SERP being delivered

Google SERP Result - UX Error

As you can see, the listing headers have disappeared and this is making the results unclickable.

This is a pretty big UX breakdown in my opinion as there is physically no other way I can get to those top two results other than to:

Copy and paste the URL. This would, however, be hard to do with a longer URL (such as Malcolm Coles result).

About the Author

Kev Strong is an online marketing consultant at Newcastle Upon Tyne based digital marketing agency, Mediaworks.
A lover of all things search and an ex-web developer, Kev Strong (a.k.a Goosh) is a specialist in advanced search engine optimisation.