In an article on Mashable, Neistat recognizes that the app was having trouble. “At the end of last year, we had a harsh realization that we were not such a shining star and were much more aligned with other social media launches. Downloads slowed to a few thousand a day from a much more robust number and active engagement became a lot less than what it was.”

Now Beme is re-launching, with what Neistat and co. hope is enough of an app to really get going. There is now a scrolling feed of videos that have been shared, and it’s also possible to go back and see old content. Bemes don’t disappear like they once did, so understanding a whole story on either a day or a whole person is much, much easier.

Oh and hey, profile pages!

These are all updates that scream “that wasn’t there before?” or “well that was weird to leave out,” and we agree, it’s strange to have launched Beme without these things, but that’s what development cycles are like. The core technology of Beme, which is sharing without looking at your phone, is still there and is still the main selling point. But now it’s more like Snapchat/Facebook/Twitter, but with that element of “unedited, unfiltered life.”

So when Casey’s latest Vlog asked “What the hell happened to Beme?” it answered that question by showing that Beme is not only still around, but looking to make a bold comeback.

Jaron Schneider is the Editor in Chief of ResourceMagOnline, the Tech Editor for the printed magazine and an internationally published writer from San Francisco, California. Jaron specializes in evaluating video equipment, optics, storage solutions and audio equipment as well as software for the imaging industry. He is also the owner of Schneider Productions, a commercial video company with clients from around the United States including Lowepro, Grammy Award-Winning band "Train," HD Supply, Maurice Lacroix Timepieces, The United States Air Force Thunderbirds and many others.