resources

Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources.
However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before.
As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation.
Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.

Employee assistance programs (EAPs) are moving beyond the traditional idea of being a work-based intervention program solely aimed at resolving employees’ personal problems.
Nowadays, EAPs are preventative by nature. They provide important work life resources like counselling, coaching, guidance, and financial and legal support for employees and family members. The focus has expanded from personal problems to overall well-being.

IT Transformation is a concept that resonates with companies even more now than it did 12 months ago. It sounds like another current term, “digital transformation.” But in fact, effective digital transformation doesn’t happen without IT Transformation.
A company that undergoes IT infrastructure transformation no longer has to rely on rigid, manual, siloed, legacy technologies. It sees a boost in IT operational speed, efficiency, scale, and cost effectiveness—tasks are automated, processes streamlined, and resources are freed up. Those IT-level improvements fuel a larger-scale digital transformation, allowing the company to thrive in today’s digital economy. It is able to out-innovate, out-think, and out-pace its competitors—ultimately becoming the disruptor, not the disrupted.

IT Transformation is a concept that resonates with companies even more now than it did 12 months ago. Although not synonymous with digital transformation, the two concepts are fundamentally linked together, as effective digital transformation cannot happen without IT Transformation.
A company that transforms its IT infrastructure no longer has to rely on rigid, manual, siloed, legacy technologies. It sees a boost in IT operational speed, efficiency, scale, and cost effectiveness—tasks are automated, processes streamlined, and resources are freed up. Those IT-level improvements fuel a larger-scale digital transformation, allowing the company to thrive in today’s digital economy. It is able to out-innovate, out-think, and out-pace its competitors—ultimately becoming the disruptor, not the disrupted.

It is breathing life into our existing energy resources
and creating new opportunities.
Better use of data has visible, tangible and immediate results.
It is helping energy companies become safer, more reliable
and more efficient.
This is good for both our wallets and our planet.
For more information visit: www.ibm.com/energy
or watch our webinar here

Downtime Is Not an Option: High Availability Next Generation Firewall
Access to applications, data, and resources on the Internet is mission-critical for every organization. Downtime is unacceptable. Security for that network must also be highly available and not cause performance degradation of the network.
The increased workload of security devices as they analyze traffic and defend users from malicious attacks strains computing resources. The next generation of security solutions must build in high availability that can scale as the business changes. Download this whitepaper to find out how high availability is at the core of the Forcepoint NGFW (Next Generation Firewall).

Downtime Is Not an Option: High Availability Next Generation Firewall
Access to applications, data, and resources on the Internet is mission-critical for every organization. Downtime is unacceptable. Security for that network must also be highly available and not cause performance degradation of the network.
The increased workload of security devices as they analyze traffic and defend users from malicious attacks strains computing resources. The next generation of security solutions must build in high availability that can scale as the business changes. Download this whitepaper to find out how high availability is at the core of the Forcepoint NGFW (Next Generation Firewall).

Today’s IT environments are so dynamic and complex that traditional manual administration makes it virtually impossible to keep pace with changing business opportunities and challenges, such as scaling to support new applications and users. Manual administration is not just unsustainable—it’s dangerous. Delays in responding to security threats and compliance issues can have devastating effects:
• Security breaches • Failed audits • Financial losses • Loss of customers and reputation • Other serious business consequences
To sustain a high level of security and compliance, IT teams must implement a comprehensive, aggressive automation strategy that establishes and tracks key performance indicators. Automation helps to optimize resources, increase efficiencies, lower costs and improve quality of service. This white paper describes principles and best practices for implementing automation as a strategic asset in the ongoing effort to achieve security and compliance excellence in a dynamic

DevOps is fast becoming a core competency required to gain competitive advantage. At its most basic level, DevOps is a team approach to drive agile modern application development and operations to deliver high quality critical digital business services.
Cloud services are fundamentally changing the way applications are developed. The near ubiquitous, lowfriction access to cloud computing for developers, who can literally access powerful computing resources at the touch of a keystroke or swipe of a credit card, has fundamentally altered the software development lifecycle (SDLC).

Multinational companies (MNCs) are facing a unique combination of escalating customer, competitive and operational pressures which are forcing them to fundamentally change the way they do business and manage their IT infrastructures supporting network, security and mobility needs.
Lack of IT resources, limited capex and more complex global implementations are driving an increasing proportion of MNCs to offload, or 'out-task', various aspects of their day-to-day management responsibilities to skilled third-parties that can help perform these functions well.

Online, mobile, omnichannel, untethered, data mining, automation, and remote
communication are all now buzzwords surrounding the new technologies and resources
financial institutions have to help them re-invent their branch experience. Capabilities are
available today that were not imagined a decade ago. This is an exciting time for those
institutions that can look to the future and enhance their offerings.
While technology is driving change, it can also be a tremendous challenge for financial
institutions as they work to keep pace and even take advantage of the dramatic shift in
customer needs and expectations. Millennials, baby boomers, small businesses – all are
important market segments with very different wants and needs. Driven by technology,
the new demand is for a complete online presence, complemented by more flexibility in
personalized services, and specialized expertise available in every branch.
Suffice it to say, financial institutions of all sizes and in every geography a

Multifactor authentication (MFA) is a critical security requirement for every organization, regardless of size and industry. But not every MFA solution is created equal. Your investment in MFA should be well-thought-out. Not only does your chosen MFA solution need to meet the requirements you have today, but it needs to enable and secure the future growth and evolution of your business. This evaluation guide will help you understand the key factors you need to consider when investing in MFA.
Your MFA choice determines how well you can protect access to all your internal resources, as well as your ability to provide frictionless experiences for your internal employees and external customers. Your MFA choice also impacts your ability to grow your business and take advantage of emerging technologies and future innovations. As part of Okta’s identity-led security framework, Okta Adaptive MFA delivers on the key considerations that need to be part of your search for a solution that meets a

Today, government IT teams are expected to deliver more services with fewer resources. Consequently, many agencies have prioritized legacy modernization, interoperability and shared service models as a means towards increasing IT delivery capacity.
But those approaches are easier talked about than executed. As agencies embark on legacy modernization, it becomes imperative to open up the existing technology so that new innovations can be delivered as needed in a secure way.
In this guide, produced in partnership with Govloop, we will discuss
A five-play roadmap to help those in government get a better sense of where to start on modernization projects.
An overview of the Information Technology Modernization Fund (ITMF).
Featured government success stories highlighting their modernization projects.
The IT Modernization Lifecycle, based on the recent report by the American Council for Technology-Industry Advisory Council.

Today, government IT teams are expected to deliver more services with fewer resources. Consequently, many agencies have prioritized legacy modernization, interoperability, and shared service models as a means towards increasing IT delivery capacity. We propose that successful execution of these initiatives within the confines of a strictly managed budget requires a new approach to integration, one centered around APIs.
Our recommended approach, API-led connectivity, builds on the principles of reuse first outlined by SOA, while avoiding many of the pitfalls that limited the success of heavyweight SOA implementations.
In this whitepaper, you will learn:
What forces drive digital transformation in federal government, and what role integration plays in supporting digital transformation
How a civilian federal agency leveraged APIs to modernize legacy systems and accelerate the speed of integration
How to build out an API-led architecture within a government agency to accelerate project

Countless studies and analyst recommendations suggest the value of improving security during the software development life cycle rather than trying to address vulnerabilities in software discovered after widespread adoption and deployment. The justification is clear.For software vendors, costs are incurred both directly and indirectly from security flaws found in their products. Reassigning development resources to create and distribute patches can often cost software vendors millions of dollars, while successful exploits of a single vulnerability have in some cases caused billions of dollars in losses to businesses worldwide. Vendors blamed for vulnerabilities in their product's source code face losses in credibility, brand image, and competitive advantage.

Effective workload automation that provides complete management level visibility into real-time events impacting the delivery of IT services is needed by the data center more than ever before. The traditional job scheduling approach, with an uncoordinated set of tools that often requires reactive manual intervention to minimize service disruptions, is failing more than ever due to todays complex world of IT with its multiple platforms, applications and virtualized resources.

All those employees who access email, financial systems, human resources, and other core corporate applications; Replay for Exchange continuously protects and monitors the health of your Exchange data stores and allows administrators to quickly search, recover, and analyze mailbox content. With Replay for Exchange you can restore individual email messages, folders, or mailboxes to a live Exchange server or directly to a PST, thereby solving some of your most costly and time consuming challenges. Take advantage of these Free Trial Offer!!

Aggregating and analyzing internal organizational data, external subject matter expertise, and internal control-related data should provide the internal audit team a solid understanding of how the process works, the key risks managed by the process, and how the internal audit team should spend their time and resources to carry out the process.

Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold.As we slip swiftly into the second decade of the 21st century, it's those who haven't yet begun to participate in 'social media and networking' that are starting to feel the chill.

Only a decade or so ago, those human resources professionals who hadn't yet found their way onto the Internet were finding themselves increasingly left out in the cold. As we slip swiftly into the second decade of the 21st century, it's those whohaven't yet begun to participate in 'social media and networking' that are starting to feel the chill.

Ignoring the potential of AR analytics is a losing game. In order to boost your collection rate and maximize resources, departments should be analyzing a plethora of statistics — not just DSO.
This playbook discusses the six metrics your AR department should be paying attention to and how they can separate themselves from competition and provide customers with an improved experience by:
• Measuring Key Performance Indicators (KPIs)
• Making process improvements based on analytics
• Centralizing collection activities

There’s strong evidence organizations are challenged by the opportunities presented by external information sources such as social media, government trend data, and sensor data from the Internet of Things (IoT). No longer content to use internal databases alone, they see big data resources augmented with external information resources as what they need in order to bring about meaningful change. According to a September 2015 global survey of 251 respondents conducted by Harvard Business Review Analytic Services, 78 percent of organizations agree or strongly agree that within two years the use of externally generated big data will be “transformational.” But there’s work to be done, since only 21 percent of respondents strongly agree that external data has already had a transformational effect on their firms.