NEWGEN is the BFC’s landmark scheme to support the very best emerging talents; its ambition is to build global, high end fashion brands for the future. The scheme offers designers financial support and showcasing opportunities at London Fashion Week to present their AW15 collection to influential press and buyers from around the world. Like last year, the NEWGEN designers will be given a dedicated showroom for four hours after their show or presentation, giving buyers the opportunity to make sales appointments with the designers.

NEWGEN designers are identified by their creativity, strong design aesthetic and point of difference. The NEWGEN committee, chaired by Sarah Mower MBE, focused on selecting designers who are ready for the profile, platform and support that NEWGEN offers. The BFC, with support from the NEWGEN committee and TOPSHOP, will deliver individualised support and business seminars to assist the designers as they build their own infrastructure and skills.

Sar Sadie Williams SS13

Mower said: “NEWGEN produces the stars of London Fashion Week – the phenomenal progress of Marques’Almeida in six seasons of support is proof of that. Following in their footsteps is a whole new slew of discoveries whose sparky originality and careful entrepreneurialism have won the the praise of the NEWGEN committee and TOPSHOP’s invaluable sponsorship. We think the quality, colour and sheer desirability of the clothes audiences will be seeing from 1205, Ashley Williams, Claire Barrow, Danielle Romeril, Faustine Steinmetz and Ryan Lo will step up yet another rung this season. And now they’re joined by an influx of three brilliantly individualistic young women, Molly Goddard, Marta Jakubowski and Sadie Williams.”