10 Nov Backlink Bingo: The SEO Special Sauce

From the very start, Google has relied on backlinks to help judge the popularity of websites. And it makes a lot of sense. After all, backlinks are the Internet equivalent of a personal recommendation. When someone asks you “Do you know a good plumber” you might have one in mind. Backlinks are much the same. When someone adds a link back to your website, they are saying, “I know and trust these guys to do what they say.” And even as Google has tweaked and adjusted their ranking algorithm relentlessly, backlinks remain a strong signal that can help your ranking — because the basic concept has not changed. Even Google’s move into a more big-data and AI world has not made backlinks obsolete.

But (there’s always a but…) backlinks are not the easiest SEO attribute to acquire. If you run a business, your competitors certainly aren’t going to link to you — so where do you start? Let’s talk about that for a moment.

One place you DO NOT want to start is adding your website to so-called “link farms.” If an SEO company suggests that as a strategy, you should run the other way as fast as you can! That said, having your business listed on legitimate sites that highlight particular industries is just fine. But linking can be complicated. The “domain authority” of the site you’re getting the link from is very important. You will be better off with fewer backlinks from better sources that you would getting tons of links from sites that don’t rank well themselves.

If you’d like to talk to us about helping you develop a backlink strategy that can help boost your rankings, get in touch today.

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