'A Startup Store' Showcases the Wares of Startup Businesses

New businesses know just how hard it is to create awareness among target customers, but now that might be easier with A Startup Store, an exhibition in New York City that will feature a rotation of products from new brands and businesses.

Founded by Rachel Shechtman, A Startup Store is still in 'beta' mode, but its concept is ingenious. In addition to giving new launches a central place to present their products and become bigger ideas in a cluttered market of retail establishments, A Startup Store will offer an ever-changing display of goods. Every four to six weeks, the physical boutique will feature a rotation of products centered on a story-based theme from new brands and businesses.

Among the different brands currently featured at A Startup store are Artspace, Birchbox, Baublebar, Joor + Quirky and Of A Kind.