Brendan Byrnes: So let's talk about the unique framework of this book; the four things in the unique framework? Could you talk about those four mind-sets that people have of work and how you came up with those?

Maynard Webb: Absolutely Brendan, and in the era of entrepreneurship I think people actually need a framework to identify what they should do. And so I've created a framework that has two boxes that are tied to the age of paternalism; Frame 1 is what you do as a company man or a company women. Frame 2, which is in the era of entrepreneurship is about being the CEO of your own destiny which is what I think is a sweet spot of the future of work. Frame 3, which is back in the age of paternalism, is the disenchanted employees, and we have too many of those in the world today. And Frame 4 is the aspiring entrepreneur; somebody who wants to be in the future of work but isn't making enough economics yet to get there and I have painted, for each of those, a formula of what they should do.