Monday, August 19, 2013

PHILIPPINES, AUGUST 2013—A new range of Nike
apparel products assist the body’s natural ability to regulate temperature when
running in a variety of conditions. The innovations are informed by Nike’s
"Nature Amplified" design ethos — an approach focused on the body in
motion and fueled by scientific data and athlete insights — to keep runners
comfortable, protected and focused on performing at their best.

Nike designers and engineers worked with
scientists in the world-class Nike Sport Research Lab (NSRL), and with members
of Nike’s Advanced Innovation Team, to gain valuable information about how the
body behaves in motion and responds to materials of varying weight, composition
and thermal properties.

NIKE DRI-FIT

Nike’s popular Dri-FIT technology is proven to
keep athletes dry and comfortable by moving sweat away from the skin to a
garment’s outer layer. Now, Dri-FIT expands into new fabrications and apparel
designs to serve performance, fit and comfort needs in a variety of conditions.

“Nike designers focus on solving problems to
enhance athlete performance. We know that athletes want to maintain an ideal
body temperature. They want quick-drying apparel and they want their clothing
to move with them,” says VP of Design John Hoke. “Dri-FIT Knit, Dri-FIT Touch
and Dri-FIT Wool answer these needs.”

Nike
Dri-FIT Knit is
an ultra-soft, lightweight fabric incorporating visibly different knit patterns
to provide stretch and optimal cooling benefits. An open texture on the sides
of garments promotes breathability in key sweat zones, and seamless
construction ensures a smooth fit free of distraction.