The campaign urges drivers to ‘give the space to ride safe’, recommending at least a one-metre safety zone when passing cyclists in speed zones up to 60km/h, and at least 1.5 metres at higher speeds.

Central to the campaign is a new television ad that depicts three scenarios where cyclists are being passed by vehicles in different road environments.

The ad provides visual cues to show a safe passing distance, with each rider spreading their arms between the end of their bike’s handlebars and the passing vehicle’s side mirror.

“This public education campaign is designed to help drivers of cars and heavy vehicles to understand the minimum space to leave when passing a person riding a push bike,” Ms Cockfield said.

“The vast majority of drivers do willingly give space when they pass a cyclist, but people can be unsure of the guidelines on just how much distance they should leave between their vehicle and a rider.”

“It is also important that motorists slow down when passing someone on a bike, while it’s equally important that riders ensure they are highly visible, predictable and wearing good protective gear.”

Cyclists are 34 times more likely to be seriously injured than vehicle occupants, and 4.5 times more likely to be killed in a crash, according to TAC figures.

Last year, eight cyclists died in crashes on Victorian roads while 421 riders were hospitalised with injuries.

“Our bodies are simply not designed to survive the impact speeds of common crash scenarios and this is even truer for riders, who are far more vulnerable as they don’t have the benefit of a car cabin, or safety features like airbags.”

“No one deserves to die or be seriously injured on our roads and we all have a role to play in creating a road environment where all road users can travel safely every day,” Ms Cockfield said.

“Whether this means cyclists thinking about the route they take or motorists being more conscious of cyclists, it’s up to everyone to look out for each other.”

The education campaign was developed with input from cycling and road user groups from across Victoria including VicRoads, Amy Gillett Foundation, Bicycle Network, Cycling Victoria and RACV.

Give the Space To Bike Riders - Behind the scenesBehind the scenes of the latest sharing-the-roads cycling safety campaign, Give the Space to Bike Riders encourages drivers to give the space for cyclists to ride safe