The Youngblood London 5 Seconds of Summer pop-up shop will open from October 27th to 28th in London’s Camden Market. It follows successful pop-up initiatives in Japan, Australia and most recently Los Angeles.

Under the new agreement, UMG’s recording artists will be paid royalties for the use of their music on Mixcloud’s services. The global agreement excludes China and Japan but includes payment for previous use of UMG’s music.

The partnership will look to facilitate deeper engagement between artists and fans, empowering users to express themselves through music, share their favourite songs and build communities around music culture.