We've all been there - you're enjoying a nice, cold drink in front of the TV after a hard day of not enjoying a nice, cold drink in front of the TV.

One fundamental flaw with modern glasses, though, is that your eyes are pretty much cut off from the outside world whenever you take a swig of your beverage. As a result, missing an unexpected moment in the football or having to rewind to catch that Narcos subtitle can be a constant battle.

That's right, the pesky edge that would usually blind your vision has been moulded into a slope to help you finally combat the long-standing issue.

While we have no idea how the premise actually works in practice, we imagine it would take some time to adjust to drinking out of the redesigned mug without accidentally spilling the precious nectar on our top.

For just $10.99 - around £8 in the Queen's coin - you can be one of the first to taste revolution, though.

It's just the latest bit of beer-related wizardry to arrive on the scene in recent months.

There was that automated home brewery device - or Brewie - allowing you to produce your own frosty suds from the relative comfort of your own pad.