Better Health issues 60-day body challenge

To encourage individuals to jump-start their journey to improved health with the goal of becoming the best version of themselves, the Better Health Markets has launched the Better You 60-Day Body Challenge. In collaboration with nationally recognized health and fitness life coach Peter Nielsen, the Better You 60-Day Body Challenge will provide participants with a nutritional plan and continual reinforcement to help them lose weight, improve fitness and feel better overall.

The challenge begins Jan. 28 and online registration is now open.

To enter, all contestants must submit their initial measurements and “before” pictures online at www.thebetterhealthstore.com/challenge by Jan. 27. Contestants then must submit final measurements and “after” pictures March 28. They will be judged based on change in inches, weight and overall conditioning and transformation. Winners will be announced the week of April 16.

“With the Better You 60-Day Body Challenge, our hope is to help more people achieve a healthier lifestyle and see amazing results from sticking to a guided weight loss routine,” said Tedd Handelsman, CEO of Better Health Markets. “We are excited for this first-time program and the potential it has to change the lives of many people in this new year.”

Teaming up with Better Health Markets is Nielsen, who will motivate participants to reach their fitness, weight and overall health goals. Participants will receive coaching from Nielsen, nutritious meal plans, a Better You 60-Day Body Challenge T-shirt, as well as a chance to win a grand prize trip for two to the five-star, all-inclusive Palace Resort in Cancun, including air and transfers. Two runner-up contestants will receive a $500 Better Health Markets shopping spree. All winners will be guest on the "Peter’s Principles" TV show.

“I look forward to helping individuals attain their health goals for 2017,” Nielsen said. “I challenge everyone to become a version of themselves, in mind, body and spirit.”

Nielsen will be visiting four Better Health Markets locations Saturday, Jan. 21, to give a special seminar on designing a customized wellness program for 2017. He will talk about digestive health, as well as the importance of mind, body and spirit when it comes to exercise and nutrition. Customers also will have the opportunity to to sign up for the challenge.

The Better Health Markets locations and times for the Nielsen seminars and to register for the Better You 60-Day Body Challenge are as follows: