Google officially announced the note-taking product some time ago, and after it cropped up briefly over the weekend, Google Keep is now really truly officially a real thing on the Internet that you can use. Oh, and it looks terrific.

Right now, the feature set seems relatively straight-forward and limited. Google basically wants to help you Keep track of what you're thinking about and doing. In addition to creating simple notes like the ones above, Google Keep also has a list tracking feature:

The whole app is colorful and fun and the mobile interface in particular is crisco slick when it's working.

In trying it out so far, we've noticed that Keep has been experiencing early life jitters and errors. But it's good enough when it is working that it might depose Evernote as the king of thought capture mountain. One thing you definitely notice is that the service is really lightweight. And some obvious features are missing. For example, you can share notes from the Android app but there's no obvious share feature on the web interface. [Google Blog]