"We're balancing our value messaging with premium menu news, including this month's introduction of the Cheddar Bacon Onion sandwich, which is made with hickory-smoked bacon white cheddar cheese, caramelized grilled onions and creamy mustard sauce on top of a grilled or crispy chicken patty, or our Angus beef patty. The CBO as we like to call it was inspired by a similar entry in Europe.

This is the first time we've offered one sandwich with a choice of chicken or beef in the U.S. and we've seen that both have a high rate of extra value mill conversion and average check increase in our test markets. And in December, we'll bring back the popular mackerel sandwich nationally. Local markets also continue to focus on beverages in an effort to generate additional consumer excitement."