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10 Of The Most Shared Posts from SaaS Blogs for Q1 2017 (And What it Means If You’re Marketing Software)

SaaS companies are some of the best when it comes to blogging and content marketing.

Just looking in general on my own social media feed I often see people sharing all kinds of posts published by SaaS companies.

And they’re not just writing about marketing. They’re writing about all kinds of topics for all kinds of target clients and customers.

If you’re a SaaS marketer looking for some insight into what makes a great SaaS blog or blog post then you’re in the right place.

I looked at some of the top SaaS companies. Sifted through their post archive from 2017 and looked for posts with the most engagement (comments, shares, views, etc.)

Let’s pull some insight as to why these were popular with readers…

1. 3 Pieces of Career Advice I Would Tell My Younger Self (Salesforce)

First thing about this post is the word count. It’s right at about ~600 words. That’s been kind of a sweet spot that we’ve noticed at Ghost Blog Writers over the years.

When I started the company it just kind of worked out that a lot of blog posts were about 600-800 words. I can’t say for sure why that is, but it’s stayed pretty steady over the years.

You’ll see a lot of great posts that are longer…even much longer (2,000+ word posts). But not every post has to be an epic guide-like post to provide value to readers.

The approach with this post isn’t hugely common, but you will see posts like this once in awhile. And they’re usually popular. I think it’s at least partly due to the fact that people want to learn from successful people.

And here we have someone that’s a success in SaaS sharing a few bits of career advice. And she also works in a bit of storytelling, which is great.

Obviously this post probably did well because Phil Mickelson has a lot of fans and followers. I remember during The Masters he was asked in his press conference about Workday and he was excited to share the news.

But the takeaway here for SaaS companies is not that you need to sign Phil as a sponsor.

You can do different types of partnerships. You can announce partnerships, integrations, etc. You can also co-create content with other brands and use each other to help promote the piece of content.

This one’s a little different. It jumped out as a post on WebEx that was more shared than the norm.

I think the main reason is that it turns out to be an infographic.

But simply creating an infographic doesn’t guarantee engagement and traffic.

The graphic has to touch on a topic the audience cares about. In this case the target seems to be sales professionals. They care about closing deals or getting better leads. The graphic is about accomplishing those two things with the help of online meetings.

That’s a nice tie-in for WebEx obviously.

And then there are some great stats. That’s what people want with infographics. Great, scanable stats. Along with perhaps a few takeaways or steps to take next based on this info.