New Treasury Wine CEO Signals Changes Ahead

Michael Clarke Says Brand Sales Are Possible as He Seeks to Turn Vintner Around

SYDNEY—Treasury Wine Estates Ltd. took on the world's biggest vintners with an 80-strong portfolio of wine brands targeting everyone from casual drinkers to connoisseurs willing to pay $1,000 a bottle.

Now, the Australian company is considering a new strategy, where less is more.

Treasury Wine's new chief executive, Michael Clarke, said the company's future marketing would focus mainly on the most-profitable brands in a stable...