Staying abreast of technology and the ever-changing platforms of social media is challenging. Launch delivers guidance on how to use compelling content to deliver a message that attracts people and opportunities. Stelzner focuses on the needs of others while providing solutions to create value. The Elevation Principal is the foundation for this book and it teaches how to gain trust by providing highly desirable content that lacks any obvious marketing message or motive. Stelzner described how The Social Media Examiner – Your Guide to the Social Media Jungle garnered support from social media experts, held interactive video broadcasts and enlisted high-profile professionals to contribute content. These articles were published on the site, they gave away weekly how-to-articles and within 12 months they became one of the world’s top two social media blogs. Being creative in affiliate relationships adds value to the referral partnerships and Stelzner has that mastered. These concepts can be applied to anyone looking to propel their business to the next level. I highly recommend Launch.

Recently, I had the opportunity to work with Martin Shenkman, CPA, MBA, PFS, JD. In addition to the titles listed above, Martin is a well known author of over 34 “How Best To” legal books. In 2006, Mr. Shenkman’s wife, Patti Klein, MD, was diagnosed with multiple sclerosis. Since that time, Martin and Patti have been traveling throughout the country to provide free advice on special legal issues confronting those with multiple sclerosis and other chronic diseases.

According to Mr. Shenkman, although there are many professionals that have drafted documents for individuals with chronic illnesses, including Martin himself, most professionals have not had to live with such issues. As a result of Patti’s illness, Martin has learned that while the advice that we as professionals have provided for these types of circumstances may be sound, we can all do better.

Because traveling has become so difficult for Patti, the Shenkmans now travel from one seminar location to another by utilizing an RV. The Shenkmans were recently in Pittsburgh helping to educate attorneys, financial planners, accountants, and those that work with individuals who have chronic illness on ways to properly plan for life changes.

This is a very worthwhile cause and I would encourage you to log on to www.RV4TheCause.org to learn more. In addition to meeting Marty and Patti, the event was particularly beneficial to me because I have clients that serve the disability population and offer help those who live with chronic illness every day.