Discover Your Positioning DNA and Dominate Your Competition

by Andy Cunningham

Andy Cunningham details the DNA of three types of companies in the world and presents a step-by-step framework to help you determine your company’s position in the marketing landscape using her DNA-based methodology.

Passion Brands in the Age of Disruption

How Authentic Customer Connections Drive Superior Results

by Bob Garfield, Doug Levy

Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...

How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

How to Design and Deliver Extraordinary Customer Experiences

by Rick Barrera

The old cliché in business is that smart companies underpromise and overdeliver. But in a crowded marketplace, underpromising is a one-way ticket to oblivion. In Overpromise and Overdeliver, Rick Barrera shows that today's most successful companies master Touchpoint Branding — the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.

Learn How Companies Like McDonald's Can Re-Energize Their Brands

The Looming Crisis in Brand Value and How to Avoid It

by John Gerzema, Edward Lebar

The number of high-performance, value-creating brands is diminishing across the board. Yet at the same time, the financial markets keep raising brand valuations. The result: a brand bubble that could erase large portions of corporate intangible value and send another shockwave through the global economy.

Why Companies Lose Their Authenticity--And How Great Brands Get it Back

by Rohit Bhargava

Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.