• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

Chad Ochocinco, on a Sports Illustrated cover from October 2008, will get real in a new VH1 series.March 11, 2010: Just a week after unveiling his participation in ABC's Dancing with the Stars,NFL wide receiver Chad Ochocinco said he would star in a reality series this summer on VH1, which currently has the working title, The Tournament.

The ten-episode, one-hour series is set to premiere in July, according to VH1.

The series will be a tournament-style competition in which 85 women will ultimately be narrowed down to one, who will receive a "coveted championship ring. Hopefully, she turns out to be his greatest catch this season!" offers VH1. Marketing support was not detailed, but Ochocinco will use social media to share the events, including Facebook and a Twitter account where he has about 800,000 followers.

Ochocinco, an all-pro with the Cincinnati Bengals, will travel through the U.S. "meeting women that may be interested in dating him," according to VH1. In the first episode he will trim the "playing field" down to a Sweet 16, with four women from each of four regions of the country: Northern, Western, Southern and Central. Each winner will be presented with a game ball by Ochocinco, who legally changed his name from Chad Johnson in 2008.

Ochocinco will then follow a tournament bracket "where each of the ladies will have an opportunity to spend quality time with him while also facing off against one another in double-dates," according to VH1. The winner of each dating face-off will receive a game ball from Ochocinco and move on to the next round of the tournament. The 16 will be narrowed down to eight , then four, then one.

"Chad Ochocinco is one of the most electrifying individuals in sports today," Jeff Olde, evp-Original Programming and Production for VH1, a division of Viacom, said in a statement. "His bigger than life personality on and off the field and his notorious skills as a social networker, connecting daily with his fans, makes him a perfect fit for VH1."

According to Olde, the reality show will not only give viewers "a look inside his professional life, but also reveal his softer more romantic side when playing a very different kind of game."

VH1's The Tournament is executive produced by Bob Horowitz and Lewis Fenton (for JUMA Entertainment) and Mark Cronin and Cris Abrego (for 51 Minds Entertainment). Ben Samek and Matt Odgers also executive produce for the series and the company.