Our Company

As our name implies, TradeMarketing, Incorporated is a marketing services and consulting firm whose
focus lies in building sales and improving sales promotion ROI through our deep understanding of the
retailer; whether it be Grocery, C-Store, Foodservice, Mass or Drug. Our end “product” might be an
in-depth analysis, a complete turn-key consumer promotion program or a combination of the two.

Point of Difference

The key point with TradeMarketing Incorporated is our hands-on approach to defining client
problems and then working within client organizations to solve those problems. Our interaction might well
include analysis of past promotions, trade interviews, special sales initiatives, account specific programs,
development of sales meetings plus analysis of TMI results during and after the program.

In the four dimensions of our services (Marketing Consultation, Account-Level Marketing, Trade Franchise Management and Sales Support Programs),
TMI attempts to fill the void between the demands of the retail trade and the needs of product and service marketers. Just as advertising agencies
market to consumers; TMI assists in “marketing through the trade” , most critically in the application of promotion spending for maximum ROI.