Sugarbush Graduates 9 First Timers with Free Season Pass

12/29/2014

Warren, VT (December 29, 2014) – The First-Timer-to-Life-Timer program at Sugarbush is off to an early start this season. The three-lesson, all-inclusive program for “never-evers”—those who have never been on skis or snowboard before—is the resort’s recipe for welcoming new guests into snow sports. For $255, guests ages thirteen and over are given equipment, lift tickets, and a series of three group lessons to introduce them into the sport. Once the guest has completed the program, he or she is rewarded with a free, unrestricted All-Mountain season pass for the remainder of the season. An adult All Mountain season pass retails for $1679.

This year, the First-Timer-to-Life-Timer program welcomed its first students on December 6th, thanks to particularly good early-season conditions on teaching terrain. Already this season, Sugarbush has “graduated” nine First-Timer-to-Life Timers and given away over $15,000 in season passes. The resort has 52 reservations on the books through early January. Walk-in customers will increase that number.

“The combination of new snowmaking investments and last week’s storm is allowing our instructors to cater to every level of skier and rider without compromise,” says Russ Kauff, Director of the Sugarbush Ski & Ride School. “Being 100% open before Christmas really frees us up to lay an excellent foundation for the season with each of our guests, particularly our first timers.'

Both private and group lessons are available at Lincoln Peak every day and Mt. Ellen on weekends and holidays. The resort also offers adaptive services through Vermont Adaptive at Mt. Ellen.

Sugarbush will also participate in January’s Learn to Ski and Ride month, and will offer a limited number of $29 learn-to lessons during the month, non-holiday. Those lessons can be combined with the First-Timer-to-Life-Timer program for even greater savings.