NEW YORK, NY (January 10, 2014) Minion Mayhem continues to ensue at KIDZBOP! Following
the spectacular success of Universal Studios Home Entertainment’s release of Despicable
Me 2 on Blu-ray™, DVD and Digital last month, and in anticipation of Universal Studios Hollywood’s eagerly-awaited new ride,
“Despicable Me: Minion Mayhem,” KIDZ BOP, the #1 music brand in the U.S., is
teaming up with Universal Studios to launch its 25th album on
January 14 with a national contest appealing to fans of the beloved
unpredictable characters.

From now through January 27, kids can enter the “Minion
Mayhem Super Contest” at KIDZBOP.com/DM2, where one lucky fan and their family
will win a trip to Universal Studios Hollywood to attend the Spring 2014 grand
opening of the new “Despicable Me: Minion Mayhem” ride. The contest is
highlighted in the KIDZ BOP 25 national TV spot. Site visitors will also be
able to earn exclusive Minion digital “SWAG” and check out content from Despicable
Me 2.

“KIDZ BOP fans not only love music, they love movies,” said
Sasha Junk, SVP Marketing at KIDZ BOP. “Through our partnership with
Universal and Despicable Me 2 we are able to extend the Minion fun to kids
across the KIDZ BOP platform and give them a chance to win a once-in-a-lifetime
experience at Universal Studios Hollywood.”

The KIDZ BOP 25 TV spot and music video were shot on
location at Universal Studios Hollywood and introduces the new KIDZ BOP Kids,
Ashlynn, Bredia, Grant and Matt, as they take over the iconic theme park.

About
Despicable Me 2

Gru, his adorable girls, and the mischievous Minions are back with
a cast of unforgettable new characters in the blockbuster sequel to the
worldwide phenomenon. Just as Gru has given up being super-bad to be a
super-dad, the Anti-Villain League recruits him to track down a new criminal
mastermind and save the world. Partnered with secret agent Lucy
Wilde, Gru, along with the wildly unpredictable Minions, must figure out how to
keep his cover while also keeping up with his duties as a father.
Assemble the Minions for laugh-out-loud comedy in “one of the funniest, most
enjoyable movies ever!” (MovieGuide®)

About KIDZ BOP

KIDZ BOP is the #1
music brand for kids in the U.S., featuring today’s most popular songs, sung by
kids for kids. KIDZ BOP celebrates the authentic voice of kids across the
entire brand—through music, videos, live appearances and its popular social
networking and content sharing website, KIDZBOP.com. KIDZ BOP has sold more
than 14 million albums and has earned one Platinum® and nine Gold®
certifications since its debut in 2001. KIDZ BOP’s latest release, KIDZ BOP
24, recently debuted at #3 on the Billboard Top 200 Chart. Check out KIDZ
BOP’s weekly radio show, KIDZ BOP Block Party on SiriusXM Kids Place Live,
every Friday at 6PM EST.

About
Universal Studios Home Entertainment

Universal Studios
Home Entertainment is a unit of Universal Pictures, a division of Universal
Studios (www.universalstudios.com). Universal Studios is a part of NBCUniversal, one of
the world’s leading media and entertainment companies in the development,
production, and marketing of entertainment, news, and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of news and
entertainment television networks, a premier motion picture company,
significant television production operations, a leading television stations
group, world-renowned theme parks, and a suite of leading Internet-based
businesses. NBCUniversal is a subsidiary of Comcast Corporation.