Digital Marketing Blog

The marketing industry is ever-changing and our team is constantly learning and educating ourselves on how to stay ahead of the curve. We enjoy having this little “spot” on the internet to share with you the latest findings and helpful takeaways you can apply to your business. As we close the books on 2018, we thought it would be helpful to take a look at which blog posts from the past year you read and engaged with the most. So dig in to the recap and see what you may have missed…

Top 5 Digital Marketing Blog Posts for 2018:

Scaling a business isn’t easy. You can’t do it all alone, you really are climbing a mountain. Don't be fooled thinking you'll reach the summit without practice, guides, the right tools and reaching intermediary peaks along the way. Whether you don’t think you have the money or resources right now, understanding your business needs in an entrepreneurial ecosystem are sure to save you money down the road. We’re talking about some of the most crucial aspects of a business to guide your climb to your defined success summit. Take me there…

Well, we blinked and 2019 is mere weeks away. Feeling overwhelmed with how to set your 2019 marketing strategy and don’t know where to start? We’ve got some things for you to consider. We’ve dug into the research and compiled a list of the top digital marketing trends for 2019 and where you’ll get the most bang for your buck. I want to see the top 6 marketing trends…

In September, our team attended Digital Summit Tampa to gain insights from industry leaders across several industries and expertise. From B2C to B2B, large companies and small companies from all over the country, the event resulted in great information and perspective that we wanted to share and implement. Show me the top takeaways from the summit…

In June, the Tampa Bay Wave women’s forum, led by our own Robyn Spoto, held an event connecting women entrepreneurs with the Founder & CEO of Honeyfund, Sara Margulis. Sara launched Honeyfund with her husband in 2006 when they were looking for a solution for their wedding registry and honeymoon. The Margulises pitched Honeyfund on ABC’s Shark Tank in 2014 and won a deal with Kevin O’Leary. In January 2018, they relocated their headquarters from Sonoma County, California to Clearwater, Florida. Read on for some common challenges entrepreneurs face and how Honeyfund has overcome them to achieve success and continue to grow 12 years later.

According to Hubspot’s state of inbound marketing report, only 22% of corporate employees would consider their organization’s sales and marketing relationship tightly aligned. When Marketing and Sales resort to a blame game, the customer stops being the priority and results suffer. Show me how to address the disconnects and achieve alignment for success...

There you have the top 5 SpotOn digital marketing blog posts of 2018. We are passionate about always learning and growing and already have big plans in the works for continuing to share our learnings with you for 2019. If you’re new to our website or blog, we’d love to connect. Reach out if we can partner together in 2019 and help you get serious about marketing.