"... if the circus is coming to town and you paint a sign saying 'Circus Coming to the Fairground Saturday', that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed, that's publicity. And if you get the mayor to laugh about it, that's public relations." If the town's citizens go to the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales." - Promoting Issues and Ideas" by M. Booth and Associates, Inc.

Communication & Mass Media Complete (CMCC) covers areas related to communication and mass media. CMMC incorporates the content of CommSearch (formerly produced by the National Communication Association) and Mass Media Articles Index (formerly produced by Penn State) along with numerous other journals in communication, mass media, and other closely-related fields of study encompassing the breadth of the communication discipline. Along with indexing and abstracting of communication content, CMMC includes full text for over 450 journals.

A multidisciplinary database that provides access to thousands of full-text academic journals, as well as indexing and abstracts of thousands of journals, books, reports, conference proceedings, and more.

Academic Search Complete is the world's largest scholarly, multidisciplinary full-text database designed specifically for academic institutions. It provides access to more than 8,500 full-text journals, including more than 7,300 peer-reviewed journals, as well as indexing and abstracts of more than 12,500 journals and more than 13,200 books, reports, conference proceedings, etc. Subjects covered include: anthropology, arts and literature, computer sciences, education, engineering, ethnic studies, humanities, language and linguistics, law, medical sciences, social sciences, etc. Most content is available in printer-friendly, searchable PDFs. Updated daily.

A digital library of almost two million images in the arts, architecture, humanities, and social sciences, encompassing artistic and historical traditions across many time periods and cultures.

ARTstor is a nonprofit, digital library comprised of almost two million images in the arts, architecture, humanities, and social sciences from outstanding museums, photographers, libraries, scholars, photo archives, and artists and artists' estates. The database encompasses artistic and historical traditions across many time periods and cultures, including architecture, painting, sculpture, photography, decorative arts, and design, as well as many other forms of visual culture. It is designed to be used by art historians, as well as researchers in fields that do not traditionally use images. The database can be searched by keyword, or, through the advanced search, by creator, title, location, repository, subject, material, style or period, work type, culture, description, technique, and/or number. A suite of software tools also allow users to view, present, and manage images for research and pedagogical purposes. Updated regularly.

In "The Persuaders," FRONTLINE explores how the cultures of marketing and advertising have come to influence not only what Americans buy, but also how they view themselves and the world around them. The 90-minute documentary draws on a range of experts and observers of the advertising/marketing world, to examine how, in the words of one on-camera commentator, "the principal of democracy yields to the practice of demography," as highly customized messages are delivered to a smaller segment of the market.