Operational performance

One could think that it becomes easier to trace a prospect. On the other hand, it is often the contrary! The diversity of practices and media makes it more complex to trace a customer’s path. The data provided by partners is often unclear, browser information is not stored in unified databases (Data Management Platforms), raw data (Big Data) management technologies are not handled well enough, and finally, the return on investment (ROI) of the campaigns is difficult to measure.

The ability to handle and use the Digital channel is a great opportunity to refine the targeting of a marketing campaign and optimize the budget dedicated to traffic acquisition. However, it is essential to align the information system and other various tools to provide the right steering for digital campaigns.

Redsen supports Marketing Departments on:

Campaign optimization

Brand image measurement

Streamlining of traffic acquisition costs

Consolidation and harmonization of the digital presence

Marketing campaign optimization

The number of channels and the volume of interactions are growing, thus making campaign monitoring and performance measure more complicated. How can you consolidate web analysis data coming from all these channels? How can you automate the generation of these dashboards to gain efficiency?

Redsen combines technical and functional skills, which allow us to provide the most essential monitoring tools for our clients to measure multichannel marketing campaign performance.

Create and implement monitoring dashboards to measure digital and social activity (Digital and Social Dashboards) by consolidating one prospect’s actions through various channels.

Set up an automated data quality check

Automate data collection, analysis and monthly report publication

Those automated and transversal monitoring tools help the Marketing Department decide which corrective actions are necessary to raise campaign efficiency.

Business Case

A world leader in the IT sector asked Redsen to set up and automate campaign performance monitoring on about ten websites and social networks in France.

Measure the company’s brand image

50% of the professional population check the online reputation of a company before doing business with them. The stake is to grasp what people say about your brand, your company, or your campaigns, to anticipate corrective actions and even crisis management when necessary.

We initiate monitoring of our clients’ e-reputation:

Identify measuring and surveillance axes: target the digital ecosystem (web and social), the brands or people that you want to watch…

Build the reports required to place the company in a continuous improvement process.

The company is then able to manage the digital ecosystem in order to better handle its reputation and performance of its online marketing campaigns.

Business Case

Redsen supported a hospital institution in the identification of organizational and functional scenarios, and the related technical solutions to apply for its e-reputation management.

Streamline traffic acquisition costs

Traffic acquisition is a significant budget item. Display campaigns, sponsored links (SEM), affiliation, Search Engine Optimization (SEO)… There is a whole range of levers that can be used to optimize campaign ratings. This variety makes it difficult to accurately measure their efficiency. How can you measure the real return on acquisition costs? How can you trace your client through every step to get an accurate transformation rate? How can you generate more traffic from SEO?

We help Marketing Departments streamline their traffic acquisition expenses and increase the part of SEO generated traffic:

Mapping of data circulation through use cases

Streamlining of customer path monitoring tools between every source and communication channel.

Unification of the client database (Data Management Platform)

Definition and implementation of dashboards in order to monitor transformation rates for each traffic acquisition source

Set up of an automated data quality check

SEO maturity audit

SEO expertise and best practice automation

Optimization of content production and internal training process

The Marketing Department uses these monitoring tools to optimize traffic acquisition costs and choose the most efficient channels according to the campaign they want to carry out.

Business Case

Redsen helps the Digital Marketing Department of a retailer in the set up of a traffic acquisition expenses dashboard.

Consolidate and harmonize the digital activity

E-commerce website, mobile, social networks, partner websites… The number of channels increases and behaviors change. How can you warrant a consistent customer experience on all these channels? How can you provide a more efficient and adapted omnichannel offer?

Redsen helps the Marketing Department define, formalize and monitor the harmonization of their digital activity:

Formalize requirements in terms of content, services and user experience, in a detailed functional specifications document

Formalize the roll-out orientation and the tasks identified in a transformation program

Formalize a Business Case, including an analysis of project added value (MAREVA method) to present the opportunity to the Executive Management.

The Marketing Department then has all the elements needed to justify this transformation opportunity to the Executive Management, and comprehensive requirement specifications to initiate the roll-out of this transformation program.

Business Case

Redsen provides support in a project to redesign the digital universe of a public education institution. The stake that arises with the global digitalization of the business is to expand cross-selling and up-selling, by creating a user experience that is consistent and customized, through the use of client knowledge data.

REDSEN SWITZERLAND

REDSEN BELGIUM

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