How does one of Maine’s oldest, most successful community banks keep its brand fresh and relevant to its customers? By looking closer at the emerging needs of its customers. Starting in 2009, CD&M worked comprehensively with Kennebunk Savings Bank to refocus its brand position, which led to a new corporate identity that has been applied to everything from branch signage and graphics to social media.

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This campaign illustrates how easy it is to bank at Kennebunk Savings with Mobile Deposit and upgraded apps for your mobile devices.