Why digital advertising is better than broadcast

As a business owner, you want to make sure your investment in advertising is worth the money.

BDN Maine knows small businesses need to spend strategically. We can help you plan your spending and show how you can directly measure your results.

When deciding between digital, broadcast, print or some combination of the three, you need to decide who you’re trying to reach. Broadcast can get your name all over Maine, but what good is that if you just need to reach people on Mount Desert Island?

BDN digital ads can target people where they are. You want people on their phones at Acadia National Park to see your ad? We can do that.

Digital ads are actionable, too. When someone hears your phone number on the radio while driving, they’ve probably forgotten it by the time they reach their destination.

When someone sees your phone number on his or her phone, they can call you within seconds or save your number for when they need it. Or they can go to your website to learn more about your services.

Your ads won’t be limited to people reading the BDN, either. We can put your advertisements on apps, social media and the websites your potential customers are reading.