Martin Sorrell, CEO, WPP, on Tuesday inaugurated the global digital production center set up by Quasar Media Pvt Ltd, a WPP Digital Company, in India. The Center will allow WPP clients to gain access to Quasar’s Indian digital talent pool from anywhere in the world.

The establishment of the global digital production center falls in line with WPP’s vision to deliver best solution at best price to its clients from across the globe.

Based in Gurgaon, the center is said to already employee over 50 digital professionals, working with 17 markets across Asia Pacific, Europe and Africa. To service global clientele, the Center has invested in multi-language capability, strong creative and technical competence and is well equipped to handle a large scale of digital production jobs. It is the exclusive partner to deliver WPP’s global digital production capability in India.

Speaking on the occasion, Sorrell said, “I am delighted to inaugurate Quasar’s global digital production center. It gives WPP clients access to the fantastic digital talent in India, in a world-class facility.”

Harish Bahl, CEO, Quasar Media, said, “Through this production center, we have built a strong global digital production delivery model from India, which can bring huge cost advantages to our partners, and at the same time offer scale without compromising on quality of output.”

Quasar, a WPP Digital company, is a full service digital agency based in Delhi, with offices in Gurgaon, Mumbai and Bangalore. Quasar is said to employee 150 digital professionals across these offices and works with clients such as Microsoft, Visa, Monster.com, and MakeMyTrip.com, among others.