Our Services

We help businesses of all shapes and sizes to thrive in the online world. Our skills span a wide range of creative and technical areas, allowing us to cover every corner of a digital marketing campaign.

Organic Search

Our team of consultants delivers powerful search strategies for brands across the globe, helping to propel them up the rankings. And, chances are, we can do the same for you.

Work with us to develop a technically sound and crawlable platform, content that speaks the language of the search audience, and an intelligent strategy for building robust brand signals.

Video

A truly successful video campaign requires a solid, goal-driven strategy. We'll devise a watertight plan to determine exactly what you want and how you'll achieve it.

As for production, it's not all storyboards and fancy lighting. Our creative approach is underscored by strong technical skills that make sure your video gets seen by the right people at the right time.

Analytics

We can capture and digest the web data needed to boost your business. This might involve tasks such as account audits and code deployments, attribution modelling, and custom reporting.

Conversion Rate Optimization (CRO)

We make it as easy as possible for customers to buy your product. How? By looking at the whole customer journey and spotting any barriers that make it difficult for people to convert. We then plan, build and launch tests using tools such as Optimizely in order to identify the most effective combinations of pages.

Mobile Search

Investing in mobile is more important than ever – people are increasingly using their phones or tablets even when a desktop computer is nearby.

We run full scale audits to find out how to improve your mobile rankings. During these we review the technical necessities, identify mobile-specific content and outreach opportunities, and integrate more closely with social media.

Content Strategy

Content is essential to getting in front of today’s search-obsessed consumers. As such, we believe success is increasingly determined by a business’ ability to use data-driven, engaging content.

Whether you want to look into your brand positioning or dive into some competitor research, a carefully considered strategy is crucial to reaching your content marketing goals. Let's partner to figure out how we can improve your business performance with content.

PR

Cutting through the noise and grabbing people's attention is hard, not least in the digital age. Here at Distilled we take a tailor-made approach to get your messages in front of the right audiences.

We don't believe that 'one size fits all' so whether your objectives are to obtain newspaper coverage, engage new brand advocates or to beef up your social media offering, our team of specialists will find the best approach for you.

Outreach

It’s all about finding the right crowd for your content. But this can be tricky as communities continue to spread far and wide across the web.

We’ll help you to identify and get in touch with the people needed to grow your fame and influence as a brand. And how about more focused content? We can generate clever new ideas to raise your online presence.

Creative

Our Creative team boasts a heady mix of graphic designers and developers, along with animators, video editors and a data journalist. Making waves across the internet, our digital work takes many forms including interactive visualisations, videos, quizzes and guides.

Pay Per Click (PPC) Advertising

PPC from Distilled drives not only clicks but customers through precision targeting and conversion tracking. Whether we are using paid search, display, social or a combination of these networks, we'll find the right audience for your company and make sure you are getting the greatest return on your PPC spend.

We regularly work with the following platforms: Adwords (including the Google Display Network), Bing Ads, Facebook, Twitter, LinkedIn and YouTube.

Case Studies

SkilledUp Gets Skilled in Content Strategy

SkilledUp wanted to improve their content marketing program, but was unsure where to start. They enlisted Distilled’s help to identify opportunities and train the team.

Goals

Identify areas for improvement and provide recommendations/training.

Approach

We conducted a content audit of SkilledUp’s blog and provided a list of recommendations for improvement.

One of our recommendations was to develop content that resonates with their audience better and encourages them to take desired actions (share it, leave a comment, go to another article, etc.). To help facilitate this, we conducted a one-day onsite training workshop with the SkilledUp content marketing team.

Results

SkilledUp received an in depth content audit report that had a list of 21 prioritized recommendations. After the onsite training, the team walked away with:

A message map for one of their personas

A framework for developing messaging maps for their other personas

A list of editorial decisions to add to their tone of voice and editorial guidelines

A bunch of ideas around what their audience cares about and what kind of content they share, which they could use to brainstorm specific content ideas later

A framework for conducting successful and exciting brainstorms

Distilled really 'opens up the kimono' and shares everything they know. The high point of the consultation was the on-site content strategy workshop. We had so much fun with the Distilled team and walked away with a ton of ideas and insights—so much we are still working on implementing them all.

Brad Zomick, Director of Content Strategy, SkilledUp

Services Used

Content Strategy

Better Ad Performance for Content Marketing Agency

We stripped out unsuccessful Facebook and Google Display Network campaigns, focusing harder on the more effective search and remarketing campaigns.

Goal

Identify the best opportunities to target their specific audience and increase high quality leads to DigitalSherpa.

Approach

We overhauled their AdWords and Facebook accounts, creating numerous campaigns and adding thousands of exact match keywords to target locations and audiences that best matched DigitalSherpa’s target market, re-distributing budget from ineffective channels so that spend was focused on the best performing areas.

Results

Increased goal completions

Reduced wasted spend

Working with Distilled and Richard Cotton has been a real pleasure from beginning to end. Richard's eagerness to constantly optimize our campaigns gave us a paid search partner that we'd been yearning for, for many years.

Justin Fishaw

Services Used

PPC

Simply Business Ups its Media Coverage

Within one month of its launch, 'The Small Business Guide to Twitter' was covered on 30 media sites including Business Insider and VentureBeat. Part of a series of guides, the work has since won a DADI award for Best Use of Organic Search.

Goals

Make Simply Business the ‘go to’ resource for small businesses, plus get links to a creative asset and the homepage.

Approach

After a hefty amount of research, we designed an interactive flow chart for small businesses looking to harness the power of Twitter. Next up, we pitched the guide to relevant media and combined these PR efforts with some blogger outreach.

Results

30 media sites splashed the guide across their pages, including Business Insider, Social Media Today and VentureBeat. The campaign also generated:

3200+ page views within one month of being published

More than 400 direct Facebook shares

Simply Business won a prestigious 'Marketing campaign of the year' award at the UK Broker awards 2012. The campaign was Distilled's idea and it has given us a massive uplift in traffic and customers.

Jasper Martens, Head of Marketing and Communications at Simply Business

Services Used

Creative

PR

WorldPay Zinc Sparks Debate over Gender Report

Our study into gender stereotypes in the workplace put the global payment provider in the spotlight, picking up 2500 social shares and more than 50 linking root domains.

Goals

Increase consumer awareness and trust of WorldPay Zinc’s services, as well as generate quality links to the site, boosting the company’s online authority.

Approach

We put our collective heads together to collate research into gender stereotypes in certain industries. The Creative team then brought the results to life with an eye-catching infographic, while our PR buffs picked up national, regional and trade media coverage for the study.

13 pieces of online trade coverage including women’s lifestyle, beauty, business and HR

We were very happy. I was anticipating some great coverage but this was about 3 times as much as I was hoping for!

Alastair Douglas, WorldPay Zinc

Services Used

Creative

PR

Organic Search

Rasmussen Comes Top of The Class

Goals

Increase student enrollment for Rasmussen College and its various training programmes.

Approach

We came up with content ideas to attract potential students. Our strategists also worked with the internal team to create a new development workflow that made use of targeted personas for every step of the user experience.

Services Used

Luxury Hotel Chain Takes Fuss out of Booking

Goals

Increase the number of on-site sales by improving the hotel booking process.

Approach

Our team of consultants analyzed the user behavior on-site and spotted a number of trends that were arising around the company’s quick quote option. Our hypothesis was that by removing this option, the booking process would be far less stressful.

Results

By taking the time to understand buyers’ needs, we helped the site to rack up a 70% increase in sales and enjoy a huge 290% increase in the number of people starting the booking process online.

This campaign has brought a massive uplift in sales and booking conversions on-site. We couldn't be happier with the work and the relationship we've built up with Distilled through this project! They just continue to deliver.

Ryan Mackie, Owner of South African Hotels

Services Used

CRO

Ebay Links Get Some Love

Our infographic won Ebay 100 links in two weeks, along with 5,800 page views.

Goals

Increase the number of links to Ebay’s Classifieds domain, as well as the number of visitors to the blog.

Approach

We designed an infographic on the state of jobs in the US, backed by some in-depth research carried out beforehand. Outreaching to journalists and bloggers then got us coverage for this insightful new piece.