The real estate company is also working with website PSFK to examine work and lifestyle trends impacting business travelers in the weeks prior to the competition’s launch.

This isn’t Prodigy’s first time crowd-sourcing design ideas and crowd-funding for a development project. It previously broke the world record in crowd-funding to build Columbia’s tallest skyscraper BD Bacata.

Below is a rendering of the “cotel” currently being called 17John that will be located in New York City’s Financial District.