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PHOENIX -- Police are asking for the public's help in identifying a man who has robbed multiple people in Phoenix.

The robberies were reported between November 2013 and April 19, 2014, beginning in Home Depot and Food City parking lots.

The man reportedly approaches other men walking down the street or in parking lots and solicits them to do work for him. Police said he lures them into his vehicle by promising to pay them for work, and then displays a weapon and robs them of any valuables.

"He is enticing them into the vehicle by promising them work," said Sgt. Steve Martos with the Phoenix Police Department. "Once they get in, goes around the corner and in essence just robs them."

The suspect has used both a gun and knife in these crimes, taking mostly cash.

"We don't want it to get to the point to where this suspect is going to injure someone, harm somebody or even fatally injure someone during the course of one of these robberies," explained Sgt. Martos.

He reportedly speaks Spanish and appears to be targeting Hispanic men.

The suspect is described as a Hispanic man between 25 and 35 years old, 5 feet 8 inches tall, and 200 to 250 pounds.

Police said seven victims have come forward but investigators believe there may be more victims who have not reported a robbery by this suspect.

"Whether you're looking for work or someone off the street, whatever it might be, looking for a ride, whatever your situation might be, for you to enter a vehicle with some unknown person you're really putting yourself at risk," said Sgt. Martos.

Anyone with information is asked to contact the Phoenix Police Department at 602-262-6141 or Silent Witness at 480-WITNESS.