Well, the holiday shopping season is starting earlier than ever this year. And for many shoppers, the turkey is a brief timeout between runs to the score. Rebecca jarvis is at toys "r" us in times square, for a look at the shopping madness and some of the best deals out there. Happy thanksgiving, rebecca. Reporter: Happy thanksgiving, paula. You hear the sound right now? That is the quiet before the crazy crowds get here. This is toys "r" us. They open first of many retailers at 5:00 p.M. Nationwide. That's when the deals start to flow. List after list of the best deals and scooping up early bargains, like this $69 blueray player from kmart. You have to put in some time to do the research. Reporter: Step one, have a plan. With the seemingly endless supply of circulars stacking up, shopping experts say there were 20 or so deals you must make sure to zero in on. Not just no-brainers like amazon's $98 32-inch flat screen. But like saving $400 on this washer and dryer set from sears. And the samsung galaxy comes with a 100% gift card. Step two, be choosy. Pick the price tags slashed by at least 30% off. Average savings are on the rise, from just over 25% off in 2010. Experts predict this year could be as much as 30% off. We cringe when we hear the stores are opening on thanksgiving day. At the same time, a lot of us will show up and take advantage of that. Reporter: Step three, embrace it. Door-busters are as much a tradition as cranberry sauce and football. Walmart pushed back its shop-a-thon to a chorus of complaints. But that didn't stop the retail giant from cranking out 5,000 sales per second before the clock struck black friday at midnight. Last year in the first hour, we did 10 million transactions at our register. Just in the first hour. Reporter: In one hour? That is an incredible number. Incredible discounts. But we all know nothing beats free. Some free things to talk about, too. Jcpenney has snow globes. Cvs giving out free batteries. And pet smart giving out free puppy treats to the first 100 customers today. And you can ask if any retailers are giving out something free. But ask before you walk out of the store.

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