A/B Testing Basics

Data-driven insights derived from mobile A/B testing inform product teams on where to double-down their efforts and where to pivot strategies. A/B testing helps product managers optimize experiences across the entire user journey — from user acquisition on major app...

Deciding between sequential and multivariate testing without knowing their advantages and limitations can pose significant challenges. If you’re looking to optimize your app’s conversion rate, sequential A/B tests, or experiments with two variants, usually do the trick. But in some...

The astonishing growth in smartphone adoption in the past few years has been matched only by the equally impressive growth of mobile apps. As of January 2017, the iOS App Store contained more than 2.2 million apps for Apple mobile...

Product leaders are increasingly realizing that simply acquiring users isn’t enough for their mobile apps. In order to form lasting connections, you need to focus on user retention: demonstrating the value of your product as a means to earn loyal users...

At their core, every product leader wants to be a genius. Yet even geniuses like Einstein and Edison had many failures before experiencing breakthroughs. The key to unlock your genius is to make failure safe and innovation rapid. We believe...

Moving fast is obviously a good thing on mobile, but how do we go about achieving it? Last week, we shared Waseem Daher’s take on why you should make small, iterative changes to your app. In his talk, Daher raised...

A few weeks ago, Apptimize hosted an event in SF: Fast Data Driven Growth on Native Mobile. Speakers from Dropbox, Lyft, and Yahoo! Growth shared the different strategies these industry leaders have been employing to stay ahead of the pack....

A coveted benefit of A/B testing is it’s ability to reveal new insights and unconscious biases. With clear data-backed results, it allows testers to to prove/disprove their hypotheses, and reveal hidden assumptions. We’ve compiled advice from seasoned testers about how...

As mobile apps become increasingly competitive, it’s more important than ever to be optimizing your own to stand out from the crowd. A/B testing can be a powerful tool, and a competitive advantage when done correctly. However, it can also...

1. Is your conversion rate good? 2. Are your engagement and retention rates good? 3. Are the new features and design changes you make actually improving your top goals? 4. How can you grow your user base? 5. What actually...

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About Apptimize

Apptimize empowers product teams to efficiently run A/B tests, rollout and manage new features, and deliver personalized user experiences. Based in San Francisco, Apptimize is backed by US Venture Partners, Google Ventures, Y Combinator, and others.