One of the first things that you should know about Facebook is just how popular it is as this can put into perspective just how many people you can reach simply by advertising on Facebook. On mobiles alone, there are over 700 million users visiting Facebook each and every day, which means your Facebook PPC Ads can really have a great reach.

23% of the population of the Earth has an active Facebook account and the monthly active users are around the 1.79 billion mark.

It might not seem like it, but Facebook can be an incredibly useful tool for those who want to know what is going on in the world around them. In fact, 43% of people use Facebook to get their news on a daily basis.

People spend as much as 50 minutes per day on Facebook, Instagram and Messenger with the closest competitor Snapchat with 25-30 minutes per day.

It really does pay to be active on social media as a brand. In fact, brands that are socially devoted (which means that they are present and active on social media) are thought to have as much as 3.5 times more interaction from their users than those brands that are not quite as active.

Facebook Page likes

Getting a like for your Facebook page is always a good feeling. But, why do people like a page? The main reason for 41% of people is that it allows them to keep updated and in the loop when it comes to what their favourite brand is up to and what they are offering.

To encourage people to like your page, a competition might be the right way to go. Not only does it offer your followers a reward (which they are going to love) but it also encourages new followers too. In fact, studies have shown that 35% of fans of your Facebook page are there because of a competition post that you posted.

One of the most important things that you need to keep in mind about Facebook posts is that they need to be made at the right time of day. 75% of the engagement that a Facebook post will get is going to happen within the first 5 hours of you posting it. So, you should always make sure that you know when the right time to schedule it is. Similar thought, therefore, needs to be given to the deployment of the Facebook PPC Ads themselves to ensure they hit the mark at the right time of day and day of the week.

When to post on Facebook

When should you be posting on social media? The best time is between 10am and 3pm on a weekday. This is going to have the most views and this is going to ensure that you get the most engagement possible.

When you wake up in the morning, one of the first things that you are likely to do is click into Facebook and take a look at what is going on. The same is true for 74% of people. In fact, not only do people check Facebook daily, but they check it several times a day.

If you want to make sure that your Facebook post has the most comments possible then you are going to want to include a question at the end of the post. This invites people to join in with the conversation and can show a 100% increase in comments compared to a post that does not have a question in it.

How quickly you reply to a message or comment on Facebook is also key. The majority of customers, in fact, as many as one in four people, expect a business to respond to their social media post within an hour. This is especially true if they have raised an issue or a complaint.

Facebook 101 – What to include

When you post on Facebook you are going to want to make sure that the length of your post is just right. It is thought that 40 characters are what you should aim for, especially since the attention span of the average person is only around the 8-second mark.

If you want to make sure that your Facebook posts are getting the most engagement possible, then you need to make sure that you share posts that have images. Facebook posts that have images will see 2.3 x more engagement than those that don’t. In fact, photo posts on Facebook will receive 53% more likes, 104% more comments and 84% click-throughs than posts that are text-based.

You might think that emojis are not appropriate when you are making business posts on Facebook, but the truth is that brands that use emojis are going to have a much higher click through rate than those who don’t. In fact, there is a 241 % increase in CTR for those Facebook ads which use emojis in their headlines.

Facebook Video

It is no secret that video is the way forward when it comes to Facebook PPC advertising. However, what you might not realise is that 85% if the videos that are watched on Facebook will be watched in silence. This means that you need to focus your efforts on grabbing attention with visuals rather than relying on sound to get your message across.

If you are able to create a video for your product to share on your Facebook then you will feel the reward. People are 85% more likely to buy a product if they have been able to watch a video on how it works.

A Facebook video is going to have a much greater organic reach compared to those posts that have photos. In fact, the reach is 135% greater.

Facebook Ads – Get active now!

There are 3 million companies advertising their products and services via Facebook PPC Ads which means if you want to be a part of it, then you are going to need to get active on paid social media.

Now that you’ve got your Business Manager created, it’s time to give your agency access.

1. If you’re not already there, go to business.facebook.com. This will bring you to your Business Manager page. In the top right corner, click on Business Settings.

2. In the left hand column under Users, click on ‘Partners’.

3. Click on +Add and input our Partner ID number: 592081607590189

4. Assign your ‘Pages’ asset to us. You’ll typically want to select the role of Admin for your digital marketing agency from the dropdown menu, as we’ll need it to effectively handle your advertising.

If you’re curious as to what each of the roles allows access to, let’s take a quick look:

Admin —
Admins have full control over your advertising account. They’ll be able to make adjustments to billing info, create ads, and even post and manage your fan page. This is access you should only give to a trusted partner, like your digital marketing agency.

Advertiser —
If you have an in-house marketing team, you may choose to select this option. This gives the partner full access to advertising capabilities, but doesn’t allow them to make changes to billing info or post to your fan page. In this case, you’ll be responsible for updating this information and, if a problem comes along, your campaigns may be paused until you can handle the issue.

Analyst —
Analyst access can see everything going on behind the scenes of your advertising, but can’t actually make changes to anything. This is the level of access you might provide before hiring an agency or if you were training an in-house team member that was unfamiliar with Facebook advertising.

5. Now do the same for your Ad Account.

That’s it!

We should now have access to your Business Manager account. If you’re having difficulty with the process, or need more information about Facebook PPC Management, please get in touch.

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