Friday, February 8, 2013

One of my favourite shoots all time was with British actress Joanna Pickering. She and her boyfriend came over to my place one windy afternoon and I had asked her "will you let me do anything I want?" They were over here in Malmö for some weeks for the memorial concert of musician Gustaf Kjellvander and had some time off between work. Gustaf just tagged along and had no idea I wanted him in the pictures, as far as I understood he thought he'd play us something....so I started painting both of them white. He was afraid he'd come across as some kind of a model gold-digger just "happening" to show on my doorstep in time for a shoot. Hahahha it was nothing like that at all, he was practically forced into modelling that day!

I painted them in the face, neck, some on the arms, clay in the hair, and then dressed them in my white Darwin collection. We took the car down to the abutment of the almost 8 km long bridge over to Copenhagen. The totally flat landscape, the dark sea, the lines of windmills, flat Denmark only seen on a clear day: it's grand and quite surreal and I love it. The clouds were amazingly dramatic and the air was sticky yet cold and electrified, a thunderstorm was coming in and we didn't have much time.

A few weeks earlier I had found an artwork standing by itself hidden and far away from the footpath. I tried to remember where it was and we ran around like madmen. On a sunny day it would have been much easier to spot. Full of angled mirrors it stood there proudly, looking down at the tossing sea.

Joanna got into it immediately and gave me exactly what I wanted in a matter of seconds. I didn't know her much back then, but I now know that she had been modelling for years before getting into acting. But she wasn't at all like other models I had met. She wasn't just standing there trying to look like a horny doll, she asked out loud what I wanted, had ideas and understood my anti-fashion. After I felt like I never wanted to work again unless my model was an actor!

Joanna took my instructions and made them her own, she was absolutely brilliant. Gustaf was kinda nervous he said, but kept calm. Suddenly she puts her arms around his shoulders as if she was protecting him, she held him silently in such an honest and intimate way, I remember little details like her fingers squeezing his arm. They held each other like that, calmly as if they were looking at the world going under. I think we shot for 20 minutes tops before the rain came and that wasn't even a problem, I had already taken the pictures I wanted. It must have been the quickest photo shoot I ever did!

One of the pictures was later printed in the oh so cool french urban fashion/culture magazine WAD.
See more of my photos and films here!

Ravishing Mad is the alias of Anna Österlund, Malmö based Swedish fashion designer, artist, painter, film maker and photographer, who works closely with artists alike.
Over the years, Ravishing Mad has become Anna's middle name more than just the fashion brand it once was. She now works cross-disciplinary photographing, making short films, exclusive fashion items and paintings, often in collaboration with musicians and other creatives.
Anna Österlund holds a bachelors degree in Arts,
major in fashion design and graduated from the Swedish School of Textiles in 2006. A year after graduating she launched the fashion brand Ravishing Mad, and was until early 2012 producing androgynous ready-to-wear collections and jeans at high quality factories around Europe, as well as conceptual hand-made one-offs in her studio in Malmö, Sweden. The collections were shown in Paris, New York, Berlin, Copenhagen and Stockholm and sold in major cities around the world.
She frequently runs workshops for schools companies in the subjects fashion, identity, branding and creativity, in a non-afraid approach to working fast and using DIY methods and guerilla marketing.