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Facebook Graph and the Problem of Discoverability

Facebook's Graph Search presents the problem of discoverability. One can
have a good balance of privacy and openness if information is
available, but not easily discoverable. You might not mind if people
specifically interested in you look at your Likes, but you may not want
to have a market researcher pull the list and add it to an ad targeting
profile. You might be okay if a new person you met at a conference looks
you up on Facebook, but you may not want a creepy guy searching through
Facebook's loose networks to find someone to stalk. All of a sudden,
what people once thought was shared only to their Facebook
audience—whether friends, friends of friends, or member of the public
with a specific reason to look you up—is now readily available via Graph
Search. This feature has rolled everyone, by default, into a dating
service ("Single females in San Francisco who like Radiohead") and a
marketing database ("People under 25 who like Coca-Cola").