Pickup Dropped: Ford F-150 Harley Davidson edition discontinued

Recently, Ford announced that the F-150 Harley Davidson edition pickup would not be produced for 2013.In an interview with the Automotive News, Doug Scott – Truck Marketing Manager for Ford – said, “We don’t have plans for one at the moment.We’ve got 10 models including a brand-new Limited Model, which was new for 2013.We feel like we’ve got the market really well covered.”

The Ford/Harley F-150 collaboration dates back to the 2000 model year, when the first of this special edition series appeared.Over the years, the collaboration produced 10 F-150’s, six Super Duty F-250’s/350’s and one F-450.The formula varied from year to year.While most editions could be considered appearance packages, others includedperformance equipment as well.All were distinguished from their F-150 cousins by graphics, prominent Harley Davidson badging, unique wheels, and model-specific interior appointments.The last version – at least for now – came last year.With a base MSRP of $49,030, the 2012 Harley Davidson edition topped Ford’s F-150 line, and was priced $4,395 higher than the F-150 Platinum.

Though high in profile, the Harley edition trucks were low volume vehicles.According to Scott, the Harley Davidson editions generally accounted for no more than 1-2% of Ford’s total F-150 production in a given year.Some 70,000 were sold between 2000 and the end of the 2011 model year.Those numbers, and the emergence of other, high-end pickups in the Fordlineup made the light selling Harley version expendable.The ten model, F-150 line for 2013 starts with the $23,955 XL.But, the series also includes four models with an MSRP of more than $40,000: the King Ranch ($43,805), SVT Raptor ($43,920), Platinum ($46,830) and Limited ($53,185).