Entrepreneurship is not just a job, it’s a lifestyle. We’ve broken down the essentials that the leaders of the startup world are sporting nowadays, which are now the “typical traits” of those self-employed bosses.

There are plenty of ways to measure the success of your video. This week, we’d like to bring in the Average View Duration metric, which helps to understand one concept that is crucial: how far your audience has engaged with your video.

Many of us have sit through poorly produced HR training videos. Here are the Do’s and Dont’s for creating an employee training video that will engage your trainees and help them to retain the valuable information they need to know.

Over the past year, video marketing transformed into a mainstream marketing tool, and the stats that are rolling out only seem to encourage this trend. Online video is popping up on all types of platforms, networks and screens, and you don’t even have to base it exclusively on the media giant YouTube.