Sleeping Giant is dedicated to providing pertinent facts and the latest research and insight into the large and growing Asian Pacific American community. Sleeping Giant is produced by Imprenta Communications Group.

Categories

Have progressives poked a sleeping giant? A thousand New Yorkers showed up Sunday at City Hall to protest Mayor Bill de Blasio’s bid to substitute de facto racial quotas for a merit-based admission test at the city’s elite public schools. Two things make the protest striking. First, the protesters were Asian-American. Second, the big local […]

Today the White House Initiative on Asian Americans and Pacific Islanders (Initiative) announced the new membership of its Interagency Working Group (IWG) and held its inaugural meeting at the White House. “In accordance with the Executive Order, the Interagency Working Group is key to our mission of improving the quality of life for Asian Americans […]

When we examine the pipeline for leadership talent, Asian Americans aren’t there. “Asian Americans are the forgotten minority in the glass ceiling conversation,” says Buck Gee and Denise Peck, two former Silicon Valley executives in this must-read piece from HBR. In fact, they find, Asians are sometimes included with whites in corporate diversity reports and not counted […]

May is Asian-Pacific-American Heritage Month, dedicated to celebrating the contributions of the Asian-American community to our great nation. Though Asians have been in America since the time of Ferdinand Magellan, the numbers have always been small, though not for a lack of trying (see Chinese Exclusion Act of 1882). Indeed, May was chosen to […]

The Trump administration’s decision to add a question about citizenship to the census does not bode well for Asian-Americans and Pacific Islanders, civil rights groups fear. Research has already shown that the minority group is significantly undercounted in the survey, with one-fifth of Asian-Americans and one-third of Native Hawaiians and Pacific Islanders living in […]

Virginia is the clearest example of a state that has moved to the left politically. After decades as a Republican stronghold, it has voted Democratic in every top-tier statewide race — president, senator, governor — since 2010. But as well-known as Virginia’s transformation may be, one major cause of it hasn’t received much attention: Asian-American […]

A group of Asian-American and Pacific Islander-serving organizations announced the creation of a mental health program for recipients of Deferred Action for Childhood Arrivals (DACA) and their families Thursday, a month after the White House announced that it was ending the program. Ten mental health service providers from the Asian Pacific Policy & Planning Council (A3PCON) […]

Google CEO Sundar Pichai When Silicon Valley talks about diversity, about boosting underrepresented groups, they’re not talking about Asians. Asian and Asian American tech workers are lumped in with white employees — categorized as overrepresented, a group that companies don’t need to worry about. That perception has for years overshadowed the reality faced by […]

During the 2016 presidential campaign, candidates Donald Trump and Ted Cruz, respectively, were open to the ideas of a U.S. Muslim database and surveillance of Muslim neighborhoods. As President, Trump signed executive orders that effectively banned travel into the U.S. by people from a selected list of predominantly Muslim countries. Multiple Trump supporters have openly suggested the need to segregate Muslims into […]

Sleeping Giant is produced by Imprenta Communications Group, a California-based, award-winning public affairs, ethnic marketing, and campaign firm which specializes in reaching California's diverse audiences.

Imprenta was founded in 2001 by Ronald W. Wong, a political and communications strategist with more than 30 years of experience in marketing and political campaigns targeting Asian Pacific and Latino Americans. Ron has worked for Fortune 500 companies, served as Chief Deputy Appointments Secretary to Governor Gray Davis and in President Bill Clinton's Administration at the U.S. Department of Justice, Community Relations Services.

Imprenta was recently awarded the 2013 Asian Business Advocacy Award from the Los Angeles Business Journal, citing the company's "radical success and growth."

We develop and execute campaigns for Fortune 500 companies, candidates, causes, and initiatives that demand and expect to win. For the past 15 years, Imprenta has delivered measurable and quantifiable results for regulated companies, utilities, telecommunications, health care corporations, Foundations, major ballot initiatives, candidates for elected office, and public education campaigns for government entities. Imprenta specializes in reaching diverse underserved communities -- we understand the cultural and linguistic nuances that exist throughout our state.

"Imprenta will go above and beyond to win for its clients. As our nation becomes more and more diverse, ethnic communities, consumers and voters will be critical to anyone interested in shaping public opinion, running for office, or marketing goods and services. We speak the language of America."