Colorful unveiled a limited edition GeForce GTX 660 Ti iGame graphics card that's hand-painted to celebrate World Cyber Games 2012 Final, which was recently held in Shanghai, China. Its cooler shroud features streaks and patterns of multiple colors. Why? Because it's Colorful, that's why! In addition to dual-fan cooler that looks more than capable to handle the 150W GPU, Colorful included detachable auxiliary heatsinks that are part of the "Air Kit."

The card features a 4+2 phase VRM that draws power from two 6-pin PCIe power connectors, redundant BIOS loaded in two separate EEPROM chips, and 2 GB of GDDR5 memory across a 192-bit wide memory interface. Based on the 28 nm GK104 silicon, the GeForce GTX 660 Ti packs 1344 CUDA cores. Colorful manufactured very small numbers of these cards, which will be sold in the Greater China region, some of the cards could make it to Europe.

Let's see. You've got a PCI-E 16x connector which goes in a ~9cm slot. From the looks of it, the pcb is ~3 times longer than the pci-e connector. In short, we're looking at some good 27cm starting from the pci-e connector.

Why would they make a GPU that long The stock coolers on these things do well enough but to add crap like that thats not needed along with having to get a case that the card will fit is just plain dumb :/

Lol, who was the idiot who designed this!? 2 fans and then just a slam of heatsink sticking out of it for no reason. If it was 100% passive or had 3 fans on top of it, fair enough. But this is a mockup of someone who just couldn't make up his mind.

Lets make it colorful. Ok, done. Now, lets make its heatsink stick out of its's back for no reason. Done. Now lets give it some ridiculously long meningless PR name and sell it.
Thats exactly what they did.