Club History

EARLY DAYS

The Mercedes-Benz Club was founded in 1952. As such it was the first Mercedes-Benz
Club in the world. Its founding was mainly due to the enthusiasm and efforts of one man –
Ronald H Johnson (1913 – 1973). By profession Johnson was a marine architect, but he
was also an avid motorist and a long-time enthusiast of Mercedes-Benz cars.

Ronald Johnson bought his first Mercedes, a 1930 38/250 SS, after the war - and from then
on there was never a time when he did not own one of his preferred marque. In 1948
Johnson – with other like-minded enthusiasts - formed the Mercedes-Benz Register – with
Edward L Meyer (a man who owned 115 Mercedes cars during his lifetime) as its Patron.

Over the next few years some 50 pre-war Mercedes and Benz cars had been enrolled in the
Register. In June 1952 the Mercedes-Benz Register organised its inaugural meeting at the
Berystede Hotel in Ascot, to which members and their friends were invited.

The event was well attended with 33 members of the Register and 11 guests present. Those
attending brought along a wide range pre-war cars and the event was reported on by
Autosport Magazine. Daimler-Benz also sent a telegram from Germany wishing the Register
every success.

Amongst those attending were many well-known Mercedes-Benz enthusiasts including Mrs
Helen Lee Kennard, George Monkhouse, who was effectively ‘team photographer’ for the
1930’s 'Silver Arrows' Mercedes-Benz Grand Prix team and David ‘Bunty’ Scott-Montcrieff,
motor dealer and author of the marque history ‘Three Pointed Star’, as well as a
representative from Mercedes-Benz (GB) Ltd.

Johnson, as Register secretary, gave the welcome address, in which he told those present
that the Register strength was 60 members. He said that plans were being formulated to
develop the Register into a Mercedes-Benz Club – and that a committee would
soon be formed to expedite this move.

The UK’s official

Mercedes-Benz Club

Founded in 1952

SWIFT PROGRESS

The Ascot meeting’s success saw swift progress towards the formation of the Club. A
meeting was held in July 1952 at Mrs Lee Kennard’s London home where a committee was
elected to run the new Mercedes-Benz Club. Ronald Johnson took on the roles of secretary,
treasurer, social secretary and Gazette editor. Pre-war racing driver Earl Howe and Edward
Meyer were approached and agreed to be Patrons and George Monkhouse agreed to be
President.

At the July meeting it was agreed that the new Club would:
- serve the interests of owners of Mercedes-Benz (including Canstatt Daimler, Mercedes and
Benz cars)
- represent the marque in contemporary motoring circles
- incorporate the work and financial liabilities of the existing Mercedes-Benz Register in
compiling records of all examples known to exist
- collate all relevant literary records of materials concerning the history of cars from every
aspect

RECOGNITION

The Mercedes-Benz Club’s long and harmonious relationship with Mercedes-Benz began at
its first meeting. Mr E Deane, from Mercedes-Benz (GB) Ltd, became an advisory member
of the Club’s committee. One of his early tasks on the Club’s behalf was to approach Rudi
Uhlenhaut as to which drivers and engineers should become Honorary Members.

Events proceeded apace thereafter – with the first issue of the Club’s Gazette appearing in
August. Permission was also received from Daimler-Benz AG to use the Mercedes-Benz
star logo – and, uniquely its traditional maroon background. The use of the maroon logo
background is still, more than 60 years later, unique to The Mercedes-Benz Club.

HIGH FLYERS

Right from its inception the Club attracted distinguished women and men as members –
such as Helen Lee Kennard, a well-known socialite, Miss Margaret J M c Clellan, Vice-Consul
of the US Embassy in London, Sir Peter Ustinov CBE, FRSA, King Fiasal II of Iraq and
Prince Abhas Bhanubandh, from Thailand’s royal family. Initially these high-achieving
members came not only from the UK but, thanks to the Club being the first of its type in the
world, also from Europe, America, the Commonwealth and many other far-flung parts of the
globe.

After its flying start the Club maintained the interest of its existing members and attracted a
steady stream of new members with an active programme of meetings. As well as social
events the Club organised film shows, talks and concours competitions. But, a bigger Club
event was afoot.

STUTTGART RALLY

In 1953 the Club approved the presentation of Honorary Life Memberships for a number of
employees of Daimler-Benz AG. Committee member A G Deuchar went to Stuttgart to
present these Honorary Memberships to Alfred Neubauer, racing team manager; Rudolf
Uhlenhaut, engineer; Rudolf Caracciola, racing driver; Arnold Wychodil, export director; Fritz
Nallinger, a senior engineer, as well as veteran racing driver Christian Lautenschlager, who
won the 1908 and 1914 French Grand Prix driving a Mercedes.

While in Stuttgart Deuchar was able to discuss the Club’s plans for a rally to Stuttgart in
1954 – a very ambitious venture in a time of severe rationing and shortages.

As a result of Deuchar’s discussions Mercedes-Benz in Germany offered to provide an
exceptional level of support for the entrants. This included the provision of roadside
assistance en-route, lavish hospitality and entertainment - while Shell provided free petrol for
entrants’ cars in Germany.

Needless to say that the Club’s Stuttgart Rally was a great success, with 120 members
taking part in 28 cars, ranging in age from 1898 to 1954.

PROGRESS

Since then The Mercedes-Benz Club has gone from strength to strength. In 2000 the Club
Gazette has been published monthly, providing members with a wide range of regional event
reports, historic features, technical advice and a vigorous correspondence column.

Along the way Club has celebrated its 60 th anniversary in 2012 – and developed an
unrivalled level of regional activities and events. This is a reflection on the Mercedes-Benz
Club’s efforts of its huge network of inspired and committed local volunteers.

In addition the Club organises a number national events, such as concours, individual model
gatherings, European rallies and – of course – its major annual presence at the NEC’s
Classic Car Show. Also, every year, coach loads of Club members visit Europe’s largest
classic car show, the Techno-Classica, in Essen.