The difference between hitting and missing marketing goals usually comes down to two things: creating a realistic go-to-market plan and the ability to execute.

Go-To-Market Planning

Whether Designworks is helping a start-up with a complete marketing strategy or an enterprise organization to launch a specific campaign, our process-driven planning approach will help achieve goals by:

Clearly defining the major campaigns and activities for the planning period

Ensuring activities are attainable and that they will lead to the desired results

Allocating a realistic budget to support the chosen activities

Breaking activities down into specific, measurable and manageable tasks

Allocating ownership, milestones and deadlines associated with these tasks

Delegating the accountability, authority, budget and resources to execute these tasks

Developing a shared calendar that is available to all stakeholders and team members

Ensuring the shared calendar is updated on a regular basis so that decisions are always made based on accurate and current data

Reviewing each task upon completion and adjusting activities and timelines based what is learned

With a team of senior marketing consultants, each with decades of marketing leadership experience, Designworks can help organization ensure that their go-to-market planning is realistic, will achieve the desired marketing results and can be executed on-time and on-budget.