R-FM Business Manager

Objectives and Scope of Position:Objectives:- The Business Manager will play the marketing role to lead the brand management, HCP awareness and adoption, logistics optimization and distributor management of R-FM portfolio, in alignment with Roche global goals and strategies.. - S/he will lead cross-functional team to make Comprehensive Genomic Profiling (CGP) ubiquity via driving reimbursement, private insurance collaboration, hospital listing, HCP partnership and patient awareness.- S/he will supervise the R-FM customer service assistant to build and reinforce the first-in-class customer experience.- Leads to the development of the Local Marketing and Tactical Plan. Establish marketing priorities and guarantee the strategic focus with the right resource allocation and management. - Drive business success by defining and implementing the local marketing plans, ensuring that the commercial teams have the knowledge and the tools required for that.- Account planning – assure a proactive participation and ownership.

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