Newest Strategies for Branded Content

A new study from Polar and Ipsos Connect found that consumer awareness of a brand rose to 69% after engaging with branded content. And a recent Time Inc. survey found a whopping 90 % of respondents actually like the idea of custom content as a way to connect with brands. These are critical findings for the media community.

It’s clear that branded content moves the needle in significant numbers – if it’s done well. But best practices for this relatively new format continue to shift and morph, which you’ll want to join us on July 25th for the webinar, Newest Strategies for Branded Content to make sure that you and your team are using branded content in ways that perform.

Meet Our Executive Panel

Meet Our Moderator

Lynn LeaheyEditorial DirectorCynopsis Media

how does the webinar work?

The live audio is delivered to your location over your computer speakers. The Power-Point presentations are presented over the Internet and are available to print out after the program. This is like a talk-radio program with visuals on the Web. You and your team will be able to have a live Q&A with all the speakers.

One (1) set of materials (you may make copies for all of the persons you invited to listen to the program)

One (1) Internet connection to the seminar.

what equipment do i need?

1 Dual core processors are preferred.2 Mac and iOS devices only.3 In addition to having a properly installed Adobe Flash Player your system must permit live Flash streaming.4 Apple iPad and iPhone only. Please use Safari on iOS devices for the best viewing experience.5 Android 4.4+. Please use Chrome on Android devices for the best viewing experience.

CAPCOM/San Francisco Responsible for all production and content management of the Capcom Pro Tour and Capcom esports initiatives, including live streaming, asset creation and post launch content. Responsible for the strategic creation of online content surrounding all Capcom Esports brands, building and maintaining community content channels, and creating new revenue through content monetization and community [...]

Crown Family Media Networks/Studio City CA The Manager, On-Air Planning is responsible for developing and implementing strategies that provide the most effective and impactful utilization of the on-air inventory assets to increase ratings. Partner with Programming, Marketing, Ad Sales and Research to ensure maximization of financial resources and coordination of business plan goals. The Manager [...]