Tag Archives: marketing

With so many small businesses relying on Facebook as a means to promote their wares and services but, more than likely, unlikely to have access to social media advice or the time to research and subsequently digest the changes which has seen organic reach drop significantly, I am asking: will you be paying up? Or […]

We celebrate International Women’s Day on 8th March and this year’s theme is ‘Inspiring Change’ so it was with great interest that I read a piece on the ‘new’ female consumer in Marketing Magazine which led me to think about how automotive retail appeals to its female customers and how well represented they are in […]

Are you seeing the same paradox? Social media has created an environment where people are almost expected to state an opinion and the more radical or controversial, the better yet there seems to be a real apathy or possibly a fear to publically comment in the corporate world. Whilst in our personal lives we are […]

With so much information at our fingertips, the sheer volume of advice, articles, top tips, dos and don’ts can be overwhelming. So much so, that perhaps that’s why many of us are not developing profiles of both our companies and ourselves on LinkedIn as much as we should, after all, what could be easier than […]