Kaushik Panchal is an accomplished user experience design leader, working acrossmobile, TV, web and print for some of the most notable companies in technology.Collaboration, design thinking, prototyping and leadership are core components of hisprocess. He has held design lead positions at companies including Apple, Yahoo & Method,creating intuitive and compelling experiences.PDF Resume

Music Theatre International

SituationOne of the leading licensing companies for musical theatre productions.

AnalysisTake the rich content and production support services that MTI as a company has and make them available online in a format that meets current and future audience needs.

Approach and deliverables• Insights and opportunity research• Strategic framework to guide products and roadmap decisions• New responsive website enables key audiences to find content, services and help when they need it.• Roadmap for moving to a services platform• Integration of social and community Q&A tools

MTI Homepage

MTI show hub page

MTI Strategic framework map

MTI market opportunity

MTI Service platfrom concept diagram

MTI show hub wireframe

MTI responsive design wireframe

MTI Registration flow

Radius Fitness

Project InfoNBC2015Cross Platform

RoleLead UXStrategyPrototyping

SituationNBC Radius fitness integrates live TV with online content to allow users to create fitness programs that meet their needs and schedules

AnalysisMake a new kind of online fitness service which combines TV-quality video with the best fitness advice.

Approach and deliverables• Product UI which is adaptable across multiple platforms• Personal trainer framework which concentrates on users' training needs• Dashboard UI which delivers contextual content based on the state of a user's fitness program, providing advice, support and nutritional information.• Streamlined fitness programs which adapt to users' changing needs and schedules

Radius Fitness

User centered framework

Radius user dashboard

Radius user workout screens

Time Warner Cable

Project Info2011 - 2013Cross Platform

RoleLead UXStrategyPrototyping

SituationTime Warner Cable vision plans to deliver the full suite of set-top box services on any platform for all their users.

Approach and deliverables• A multi platform interface (TV, Tablet, Phone, Web) that provides a full-featured and personalized TV experience.• Personalization UI and services that allow key content to be easily accessible.• UI for multi-person households to offer a personalized experience to each family member.

168

SituationI created 168 because I saw the need for an app to help people understand how they were spending their most precious asset, time.

AnalysisAllow users to understand and balance they way that they spend their time each week.

Approach and deliverables• Provides users with a unique way to track and categorize the way they spend their time.• Helps users understand whatthey spent their time on and why.• Provides users with an overall weekly balance to show them what is happening and how to rebalance their time.

168 App

168 Focus and Balance screens

168 paper version

Cablevision Live TV

Project Info 2011Tablet App

Role Lead UXStrategyPrototyping

SituationCablevision wants to deliver the full suite of set-top box services on any platform for all their users.

Analysis To provide personalized access to live, recorded and on-demand video wherever and whenever the user wants it.

Approach and deliverables• One of the first live TV services on a tablet platform.• Provides access to a full set of cable services such as DVR and On Demand video as well as live TV

Cablevision app main screen

DVR management screen

Live TV

Strategic framework concept map

App architecture

Mini guide wireframe

PBS Online

Project Info2009Strategy + Web

RoleDirector UXStrategyPrototyping

SituationPBS is one of the most trusted online brands, driving a enormous amount of traffic to their website.

Analysis Provide users with access to the breadth and depth of PBS content, provide PBS member stations and producers with access to tools and services which allow them to generate more revenue and awareness.

Approach and deliverables • Created PBS video, a platform which for the first time brought together in one central location the biggest content producers from across the PBS network. • New online video platform UI and CMS tool allowed member stations and producers to easily publish and manage video content.• Created PBS.org, a site which brought together the best of PBS member station and producer online content in one place.• Created and architected a new layer of technology which allows member stations and producers to publish content to wide audience through PBS.org• Created a suite of tools (video player, CMS, publishing tools, TV schedule..) which allowed member stations and producers to reduce costs.

PBS Homepage

PBS dynamic topic pages

Project mission statement

PBS online tech architecture experience diagram

Modular UI wireframes

PBS Video

PBS Online CMS UX

CNN Image Source

Project Info2008Strategy + Web

RoleDirector UXStrategyPrototyping

SituationCNN has one of the largest archival librariesof new and current affairsvideo footage.

Analysis How can CNN make this archive of video footage digital and available to a wider audience to help them understand the breadth and depth of the content.

Approach and deliverables • Customer journey maps helped identify the opportunity for digital services.• New frame-based browsing UI allowed editors to find particular frames of video footage so that they could have more streamlined conversations with video archivists at CNN.• Streamlined the translation process.

CNN Image source homepage

CNN Image source keyframe selection view

UX prototype

Customer journey map

Apple Online Store

Project Info Apple Online Store2007-2008Strategy + Web

Role Lead UXStrategyPrototypingResearch

SituationApple's online store is one of the top revenue-generating online stores in the world.

Analysis The project took place before the launch of iPhone and iPad. The challenge was to provide a scalable interface for new products and to provide the kind of holistic buying experience similar to real world Apple stores.

UX Design + Strategy + Research

As well as the projects displayed, I have also worked with a range of brands (which cannot be displayed online) to lead UX design with a mixture of UI, strategy and research work to frame opportunities.