ABOUT AMAZON UK

Looking for an incredible selection of items at some of the best prices online? Amazon (Amazon.co.uk) is a virtual one-stop shop for all your shopping needs, whether you're in the market for the latest in technology or nappies for your baby. With an ever-growing selection of items and a steady stream of excellent deals, Amazon.co.uk has been dominating the list of most visited sites in the UK for a number of years.

Founded in 1994 by American businessman Jeff Bezos, Amazon.com initially specialized in books, discs, computer hardware and software. Marketing his business as an online, global bookstore, Bezos saw immediate success, with sales exceeding $20,000/week within a few months of launching. Seeing an opportunity for further growth, Amazon.com spent the 90s and early 2000s acquiring smaller online merchants in order to expand their scope and product offering.

Today, the company is worth well over $80 billion and fulfils millions of orders from across the globe. A bustling online marketplace, Amazon.co.uk offers products that are available in the company's own warehouses, as well as products from third party merchants that are approved to sell through Amazon's platform. Popular shopping categories include books, consumer goods, electronics, games, digital content (movies, music, eBooks) and computing services.

If you're on the lookout for great deals (and who isn't!?), Amazon.co.uk is a great stop that promises some hefty discounts and often-unbeatable bargains. Right on the home page, shoppers will find today's hottest offers, as well as popular items recently purchased by other Amazon.co.uk shoppers. Those who have an Amazon account can sign in to see personalized shopping suggestions, based on previous searches and areas of interest.

To see a complete list of currently available deals, click on the "Today's Deals" link located below the search bar. The list will include a variety of deals across all categories, as well as a selection of Amazon UK vouchers.

In addition to the daily deals, Amazon's "Warehouse Deals" and the Amazon "Outlet" are among the lesser-known areas for big bargains. Getting to these shopping areas can be tricky, as they links are not located off the main page. To get to the deals, select "Shop Full Directory" from the pull-down "Shop By Department" menu. Once the full directory opens, look for the "Warehouse Deals" and "Outlet" links along the top navigation bar.

Want even more savings? Be sure to check out Playpennies.com for our pick of the latest Amazon UK vouchers and promotional codes. Amazon vouchers are typically category-specific, meaning the code will apply to purchases within a specific shopping area (i.e. Grocery, Athletic, Home & Garden, etc.). New vouchers come up frequently, so be sure to check back often!

Amazon UK on Facebook: From gift ideas to deal alerts, this is a great page to keep up with all things Amazon UK. The folks at Amazon are active on this account and will reply to any questions you leave on this page.

Amazon UK on Twitter: Get the scoop on what's new at Amazon.co.uk. Catch the latest Amazon promotions, discounts and sales, as well as a steady stream of cool products new in store.

Amazon UK has a customer-oriented help section where you'll be able to find the answers to most of your questions. Search by topic, or simply type your question into the search bar.

If you need to contact a customer service representative about an issue, log in to your account and select the email, phone or chat option, after indicating the nature of your question.

From the essentials to the nice-to-haves, Amazon (Amazon.co.uk) is your place for some of the best online deals around. Shop an incredible range of items, including a huge selection of popular brands and remember to stop by PlayPennies for our latest picks of the best Amazon voucher codes and promotional offers. Deals range from site-wide promotions to discounts on specific items. New offers come up often, so remember to drop us your email to get the hottest Amazon deals directly in your inbox.

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PlayPennies is a UK parenting blog. Our aim is to find you the best deals on products which you use in the home. We'll try and help you to cut down on the costs of parenthood! * Playpennies is an affiliate site & therefore may receive
commission from purchases from certain stores. Affiliate links are marked by an
asterisk & are operational at time of publishing.