Audio-Technica – New NC Headphone “ATH-ANC70″ – Block 90% of background noise – Will be available in the U.S. in October

On June 26, at CEA LineShows 2013 taking place in New York City, Audio-Technica revealed their new NC headphone “ATH-ANC70″, which is capable of blocking 90% of background noise.

It’s scheduled to go on sale in the U.S. in October and the price will be $199.95. Its release in Japan hasn’t yet been decided.

The design of “ATH-ANC70″ was completely changed from the previous ANC models. In the center of the headphone housing of “ATH-ANC70″, there is a control button that is used for answering/ending a phone call and playing/stopping music or video. A volume control button and NC ON-Off switch are arranged along the side of the headphone.

A low-resilience material is used for the headband and ear cushion. “ATH-ANC70″ features a great functionality that enables you to use it as a regular headphone in passive mode even when battery power is lost.