I personally tested 100s of SEO and digital marketing tools in my career. Today I want to focus your attention on one of the best All In One SEO Platforms available.

This is Serpstat which was originally founded in 2013 as a keyword tool and later evolved into all in one SEO suite.

Website Analysis

Let’s start with Serpstats’ domain analysis tool. It will help you to perform a professional competitors research.

You can also use it to analyze your own website.

It creates a short and handy stats which gives you an important overview for every domain or specific URL.

You can see:

1.The visibility of any given domain This is a relative index which indicates how often the domain is shown in search results. This data is based on the keywords your domain is ranking in organic search.

2. Search Engine Traffic – This figure represents the approximate number of organic visitors per month.

Serpstat makes search engine traffic calculations based on CTRs. They use SERP positions and keyword volumes to crunch the numbers.

They do a great job here. According to Serpstat Fortunelords.com gets 50, 435 visitors a month and according to Google Analytics, my actual traffic is 49,668 visitors.

No other SEO tool come so close to my actual traffic numbers.

Organic Keywords

This section shows the keywords a website is ranking in the top 100. This helps to spot juicy keywords quickly and improve your content marketing strategy.

Keywords Position Distribution

This graph shows the number of keywords the domain ranks in the top 10-100 Google search results.

Trends

Serpstat generates sleek visibility and keywords trends charts. This help to track a domain SEO growth.

Pages with the highest visibility

This is one of the best features. Here you can find domains’ pages that drive the largest amount of traffic from organic search results along with the number of keywords each page has in Google’s top 50 search results.

Simply put you can learn quickly what content works best for your competition.

Competitors in organic search

Serpstat defines your online competitors as websites that rank in Google’s top 20 results for the same keywords as your website.

Here is what you get from each column:

All keywords is a column where you can find the keywords that website ranks for in Google top 100 results.

Common keywords section reveal keywords that both a competing and a queried website use in SEO.

Relevance – shows figures the percentage of similar keywords domains share. Higher relevance equals to more similar keywords these competitors have in common.

When you use you this tool, you can find even more content marketing opportunities and links.

Domain vs. Domain

Here you can compare several domains by their organic and paid keywords. This is a cool feature which can help you to find out where you need to invest more efforts to increase your SEO visibility.

Batch Analysis

With batch analysis, you can quickly compare all 9 metrics for up to 200 domains.

Keyword Research

There is no way to craft a successful SEO strategy without to conduct professional keyword research.

The overview dashboard is nice and clean and provides the most important data at a glance.

Search queries report provides you with all phrases from Serpstat database that match your keyword.

Keyword difficulty shows the evaluation of the level of competition for a specific search term. This can save you a ton of time to determine keyword difficulty manually.

You also get additional insights such CPCs, and level of competition.

Keywords Trends

This useful feature shows the interest over time. You should pick a topic which isn’t going to sunset soon right?

Competitors in organic search

This report shows a list of domains that rank for a large number of search queries associated with your seed keyword.