Because Kaylyx is a niche, solo-run SEO business, I have flexibility that agencies don’t (and I would know–I used to work for one). I’ll make sure your SEO strategy is up-to-date so that your website keeps up with Google’s search algorithm updates in real-time–and more importantly–so that your website stays ahead of your competitors’.

NO MIDDLEMAN, NO BULL

Because Kaylyx is a boutique, solo-run SEO business, you’ll be communicating with me, Hillary–the same person working on your website and digital footprint.

You’ll never have to deal with a middleman that is unable to answer your questions, whether they pertain to SEO, your website, or cannabis marketing.

I’ll be your account director, your marketing specialist, and everything in between as your go-to cannabis SEO consultant. I’ll work directly with you and your team, giving you the utmost clarity and transparency into your cannabis business’s SEO.

CONFIDENTLY MARKET CANNABIS ONLINE

Kaylyx keeps up on the latest rules of marketing your cannabis business online so that you can get back to running your business.

Marketing cannabis and cannabis-affiliated products and services online can be tricky, especially since each online platform has its own rules regarding marijuana-related content. Furthermore, many of these online platforms have inconsistent levels of enforcement when it comes to policing marijuana-related content, making matters even more complicated.

I’ll keep your cannabis business in the clear when marketing your cannabis-related products or services online, and navigate you to safe waters on the off-chance that anything goes awry.

CUSTOMIZED, ADAPTABLE SEO PLAN

With Kaylyx, you’ll get what your business needs. Rather than making you dig through internet marketing packages to figure out if you need ‘Content Marketing,’ ‘SEO,’ ‘Reputation Management,’ or some combination, Kaylyx makes it easy.

I’ll tell you what could use work, what’s already looking great, and where’s the best place to start our SEO efforts based on your business needs and budget.

Just as what’s best in SEO can change over time, so can your business goals. Keeping your SEO Plan flexible and adaptable is important to successful SEO execution.

FULL MARKETING INTEGRATION

To make a truly effective SEO strategy, I need to get to know your cannabis business inside and out: it’s history, it’s vibe, and what you’re bringing to the table for your customers.

An effective SEO strategy isn’t siloed–it’s integrated with your business goals and your other marketing efforts.

BE IN THE KNOW AND IN CONTROL

Kaylyx’s approval process means that you’ll always know what changes are happening on your website, when they’re happening, and why. Nothing on your site or digital footprint will be touched without your approval first. At the end of each monthly report, you’ll see the status of SEO tasks for last month, the current month, and next month to keep things sailing smoothly.

With your monthly and biannual reports, you’ll never be in the dark about the short-term and long-term progress of your cannabis business’s SEO. Your reports will not only track progress, but provide data that we can use to further improve your SEO strategy.

FAQs

The best SEO doesn’t just keep up on the latest trends–it gets ahead of them.

In other words, it’s important to keep up on search engine algorithm changes and respond to them. But it’s even more important for SEOs to have the same goal as search engines: give the users what they want. In SEO, this is commonly referred to as, ‘fulfilling user intent.’ If it sounds like good ‘ol fashioned marketing, that’s because it is. Understanding your audience is a necessarily foundation for effective SEO.

Who is cannabis SEO not for? Cannabis businesses looking to get customers yesterday. You don’t dominate search overnight, just like you don’t lose rankings overnight (assuming you’re playing by search engine rules). If you’re a new business, you’re best off starting SEO now to reap benefits in the future, and starting paid ads/direct marketing now to get your business off the ground.

Because SEO takes time, it’s better to start SEO sooner rather than later. You’ll be glad you did.