Startups that want to stay lean or have not been funded yet usually have a limited budget with every dollar needing to be accounted for. New businesses need to find creative ways to acquire new customers, and paid search can be an effective channel if…

In the online marketing world, retargeting strategies can provide your company with a second chance to make the right impression on consumers. They are designed to readdress potential customers and to remind them of the products and services your company offers in an effort…

As the pace of life increases with each passing year, consumers tend to become more and more sophisticated in their buying decisions, brand choices and – especially – clicks. The online advertising market has become so saturated that it’s damn hard to really break…

Generating traffic for your website is an important part of growing your online business. Whether you manage the marketing for an e-commerce site, a blog or standard website, there are few key SEO hacks you can utilize to get the ball rolling. Social Media…

When my partner and I started our PPC agency we had the goal of being as lean as possible. We sat down and ruthlessly wrote out a list of our must-have PPC management tools. We were dead set on being frugal to get this…

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Google Adwords has been around for about 14 years and in those 14 years, Google has dominated PPC advertising. In 2013, Adwords surpassed 50 billion in advertising revenue. Bing, Yahoo, and other PPC advertising platforms have tried to court advertisers–but advertisers want to be…

The Downtown Vegas based Forward Digital today announced that TopSEOs.com, an independent authority on paid search vendors, has named them the number one pay per click (PPC) for small businesses. Additionally, Forward Digital was also ranked in the top 10 for the following categories:…

Online advertising is such a crapshoot. If you don’t do it right, you end wasting a lot of time and money. Boulder-based startup Trada crowdsources online advertising by harnessing the expertise of creatives and those in advertising to provide you with an optimized ad/image…