The big push

Published on July 17, 2000.

E-shoppers see the light in a new spot for Visa International touting its online connection with auction site e-Bay. In the spot, from BBDO Worldwide, New York, a man takes on an e-Bay bidder to buy a lamp for his wife--who had put it up for auction in the first place. The spot is the third in a series of Visa ads highlighting its relationships with online merchants. Partners previously featured included eToys and Amazon.com. Copywriter: Michael Aimette. Art director: Phil Jungmann.