There’s a lot that’s taken for granted while one aimlessly scrolls their social media feeds. Though social content production has gained recognition as a job within the past few years, many people are still unaware of the amount of time and effort that goes into curating the content seen daily from many notable brands.

Two million people will graduate from college with bachelor degrees this year. That’s two million people with essentially the same qualifications all entering the workforce and competing for a fraction of the number of jobs. They all come in with varying levels of academic prestige, relevant internship and industry experience, and buffed up LinkedIn profiles, but what really separates a good one from the rest is a personal brand.

I’ve always believed that through education, hard work and dedication that anything is possible. This is the story of how I arrived at Amusement Park, a place that also truly believes in this creed: anything is possible.

Those of us who work in advertising and PR understand how powerful words are; they can shape an organization’s culture, they can drive consumers to your brand and, they can destroy your brand in just an instant.

Today Instagram released an interesting new feature to your newsfeed continuing their effort to stay ahead of the social curve. Carousel style capabilities for photos and videos in your organic feed, which was previously only available for paid social ad. Why is this important?

Recently I attended a unity march to support women’s equality and I was struck by how creative the signs were – it was a constant source of entertainment for the entire day each time a new sign came into view. Now, before you think to yourself, oh no, I came to read a marketing blog, not hear a political rant, let me just say, this isn’t about politics, this is about advertising.

Fiction. It’s become quite an addiction. I can come home and escape into the enveloping arms of my newest Netflix binge. It makes me feel good. The thing about fiction is that I can consume the good parts and avoid the bad.

For years I was haunted by the saying, “Jack of all trades, master of none.” It was worrisome to think that I was not a specialist at any specific area of my career because specialists are the foundation of the industry I am a part of.

It’s Sunday at 1 a.m. and I’ve just arrived in Miami from Los Angeles. And I’m sick. Not just a cold, we’re talking really sick! I’ve been travelling all day and tomorrow is the first day of the 2016 4A’s Transformation Conference.

Sitting around waiting doesn’t really allow us to get much done. So, I go back to the question. Why wait? Especially as it relates to things of importance, we don’t want to look back in our life rearview mirror with regrets about not having acted.