Vogue Tyre said Gregg Orr Automotive will now be able to provide its customers with the ability to personalize their new and pre-owned vehicles with the latest custom-made tires, wheels, and accessories from Vogue.

“We’re very pleased to be able to bring our Custom Centers into the state of Louisiana with such a distinguished auto group,” said Vogue Tyre President Greg Hathcock. “The Gregg Orr Auto Collection family of dealerships has a tradition of exceeding customers’ expectations and we are excited to partner with another family owned business with a tradition of excellence.”

The Gregg Orr Auto Collection family of dealerships span the states of Arkansas, Louisiana, Texas and Florida, according to the company’s website. It operates “23 dealerships with 18 unique franchises and a pre-owned inventory that totals over a thousand cars, trucks and SUVs at any given time.”

Last November Vogue opened its 15th Custom Center location, at Covert Cadillac and Covert Buick-GMC in Austin, Texas.

Vogue Tyre, founded in 1914, invented the whitewall tire in the early 1900s. The company operates a nationwide sales and distribution network of warehouses and offers vehicle customization packages by providing custom tires, wheels and accessories through new car dealerships, select tire dealers and company-operated custom centers.