The keys to attract car makers into F1

As Formula 1 prepares to enter a new era, it continues to fail to be appealing enough for many car makers. Dieter Rencken looks at the key aspects needed to attract more manufacturers into the sport

Motor racing; motor industry… Spot the common word? The car has been used in competition ever since two drivers travelling in the same direction first encountered each other, with their makers being quick to capitalise upon the promotional opportunities and technological challenges of structured programmes. Indeed, the world's first organised motor race was staged from Paris to Rouen and back in 1894, and contested by works entries from Peugeot, Panhard and De Dion.

Since that July day motor racing and the industry have been inextricably linked and, while the numbers contesting major championships have ebbed and flowed over the years, there is absolutely no denying that the car makers have added immeasurably to the fabric of the sport. Think of a great battle, and inevitably a manufacturer was involved somehow.