Bell Food Group

Enjoyment, quality and sustainability – across Europe

With around 9500 employees in 11 countries, Bell Food Group is one of the leading processors of meat and convenience products in Europe and number 1 in Switzerland. The product range includes meat, poultry, charcuterie, seafood, convenience products and freshly cut salads.

SNK advised Bell Food Group on brand strategy issues and developed and designed the new corporate identity including the logo. SNK also supported Bell Food Group with the launch and created the concept for first internal and external communication.

From the stand at the Anuga food and beverage trade fair to the redesign of the Bell Food Group website and revision of the annual report to naming and redesign of the employee magazine: SNK brings the new brand identity to life.