In it, I wrote that newspapers have turned into spammers, and illustrated how their content strategy is wrong. As an example, I pointed to how newspapers had covered the problems with Japan's Fukushima Nuclear Power Plant. Newspapers have posted between 170-500+ to 400 articles. Each newspaper creating so many words that it could fill an entire book.

It might produce a lot of sharing and page views, but it has a disastrous effect on how people feel about the quality. It works if you are Demand Media. It does not work for a newspaper trying to get people to pay for news.

Your most valuable asset is your readers and the relationship and trust they have with you. Articles like these show a complete disrespect for the reader.

Forget the limitations of print!

How should newspapers cover stories like the Fukushima disaster? To answer that question, we first have to look back at print. Most newspapers don't seem to realize how limiting print really is. Nor how the print content models have a negative impact on digital coverage.

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