I've been studying business informatics since 2013 at TU Darmstadt in Germany and in addition to that, I've occupied myself with seo, online marketing etc. since 2011.

There's a course of lectures called 'E-Commerce' (Social Media, CRM, Viral Marketing & SEM) and it's pretty good in my opinion. Due to the fact that I've already been concerned with seo, it's easy to evaluate the quality of the lecture.

The university professor talked about some important aspects of SEM, like ranking problems in the web (spamming, doorway pages, cloaking), well-known ranking factors (title, meta descriptions, keyword frequency & density, backlinks and so on) & he also brought up the development of the page rank. So a regular student got to know something about SEO & SEA, but there's no practical implementation. They don't build websites and try to make use of their new knowledge.

From my point of view, it's important to tell the students about online marketing methods, seo etc, because it will play an important part of future economy.

How about starting with a seo university project connected with a regular university course? :)

Ideas are the lifeblood of any content strategy - Quote of the day :) That's the point. For instance, the more the people are concentrating on SEO and thousands of different strategies, the more they forget about creating unique content.

Especially number two is very interesting. Despite the fact, that you would be able to key in more information or maybe an extra link, it's more effective to tweet two times short stuff, though. ''Double Tweeting'' is a cool strategy in my opinion. I already have applied my new knowledge, so thank you very much, Dan!

Muchas gracias for the post! :)Because of the fact, that I'm German, it's sometimes hard to understand specific words or phrases. But in this case, I've understood everything perfectly, so thank you for sharing this well-structured WBF!