Absorba

Originally founded in the 1940s as a nappy brand, Absorba’s first product was an innovative absorbent nappy that was designed in pure cotton stretch jersey. In the 1950s, the luxury babywear company expanded its offering to include baby clothing and accessories, with ranges for premature babies, newborns and more. Renowned for its diverse collections, Absorba showcases pieces for everyday, night-time and bathing alongside a charming gift selection, all of which are comfortable, comforting and practical for keeping little one happy. Crafted in the finest cotton fabrics, the brand is a go-to for all of baby’s needs from early days to special occasions, with super-soft all-in-ones and printed dresses as well as hats, bibs and cosy blankets available.