Dice Kayek, vision of modern femininity. | Luxury Activist

Dice Kayek, vision of modern femininity.

This month, the Fashion house Dice Kayek is our Fashion Designer of the month. This brand, affiliated to the Fédération Française de la Couture, presents a subtle and definitely modern vision of women elegance. The story of the Fashion house makes you travel from Istanbul to Paris. Check it out.

Behind fashion creation there is always a great fashion designer. In the case of Dice Kayek, they are 2 amazing women, Ece et Ayse Ege. 2 sisters, originally from Istanbul – Turkey. They created the brand Dice Kayek in 1992 in Paris. Ece Ege attended to fashion classes at Esmod in Paris. Since then, the 2 sisters became a fashion symbol in Istanbul but also are a great representative of modern elegance.

With their parisian education and current location, in association with their trips to Istanbul, Dice Kayek reveals a very modern vision of today’s woman. From its first collection of white shirts at the beginning to today’s collections, the Brand developed their offer to get to the level of a strong international player.

Present in 31 countries in 4 continents, they have a good presence in all fashion places around the globe. You can find it online in Europe in 2 e-stores: L’Exception and Watch that Label. You can check here the Brand website to see other points of sales.

6 collections for Pret-à-Porter and 5 Couture collections already released. Here is a selection of the Spring-Summer 2013 looks.

The style is pure, well cut. Shapes have their importance to highlight femininity: Shoulders, hips and legs. Colours and materials are mixed in a very urban low statement way that places the different collections of Dice Kayek into a timeless scale. The brand has focused on the Prêt-à-porter collections since 2010. Last couture collection was in 2010 and it was called Istanbul Contrast. During an exhibition called Instanbul Modern, Dice Kayek presented a specific collection, almost a capsule celebrating the paradoxes of history and modern times. Very well executed.

We feel that there is a lot of work and also a lot of attention on the perfection of details. And for that, it makes of Dice Kayek a luxury fashion house.

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