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I recently visited a friend’s new two-week old baby. During our conversation, I couldn’t help marveling at the way things have changed for new parents with infants. Need to keep up with their feeding schedule? Just tap “fed” on an app! Want to know when to expect him or her to roll over? Why get up and grab your paper copy of What to Expect When You’re Expecting when a swipe of the screen will get you there?

Baby’s Brilliant was founded by Ulli Coulter, a busy mother of three, who was finding it more and more difficult to find enriching and educational materials to share with her children. All the existing products had become too complicated, overstimulating them, rather than engaging and educating them. It was time for a fresh new approach, time to go back to the basics, with simpler, more enriching presentations. In addition, she realized that DVDs were awkward to keep up with and maintain, so an app was the way to go!

Baby’s Brilliant has recently made some improvements to the app. As an audiobook reader, I love the fact that English and Spanish audiobooks have been added. It’s never too early to be exposed to fantastic stories!

In addition, Baby’s Brilliant has made the following enhancements:

Videos have been redesigned to be more accessible for hearing impaired children

Animations are more colorful and appealing to the baby’s eyes

There are interactive videos to ask baby to click on animals to listen to their sounds

Foreign languages are easier for baby to understand

Night lights are better and more soothing for baby

As part of the celebration of the new and improved app, Baby’s Brilliant is giving away two $250 Visa Gift cards! Visit the rafflecopter below to enter!

Before we talk about the iPhone6 giveaway, I have a few words about Baby’s Brilliant.

When I participated in a Twitter party recently, I jokingly tweeted this:

After my babies were born, we lived in a (wait for it…..) world without apps! To find out what developmental stage was coming up, I would pull out my copy of What to Expect When You’re Expecting. To educate or entertain a baby, I would dangle a stuffed animal in front of their face or pop in a Spanish kids’ songs tape and sing at the top of my lungs (they may still hate me for that!). There were no apps in 1996 and 1999 when my kids were little. How things have changed!

Now there’s Baby’s Brilliant, which offers a variety of short videos, music, languages, and night lights via its app which is available on iPhones and iPads. (The iTunes link is here.)

The Baby’s Brilliant app looks promising, and its creators are committed to worthy causes (for instance, they recently donated iPads to a Los Angeles Children’s Hospital). Both of those are good …

What’s also good is the fact that Baby’s Brilliant is currently conducting an iPhone6 giveaway! The Rafflecopter is below, and the giveaway ends November 4.