This sweet Iftaar ad by Big Bazaar has gone viral on social media. The advertisement shows Archana Puran Singh and Sayani Gupta beautifully celebrating the spirit of fasting while reflecting about the acceptance of diverse identities.

Click on the link below to watch the ad. We assure you that it will melt your heart.

At a time when factions are trying to divide India over religious lines, the ad has been released at a very apt time.