In order to have the
best performance of your website you must have lot of visitors. Most of the SEO experts tend to strategize so
that they can get traffic.

There are thousands of
pages that will guide you how to use SEO and how to bring the audience to your
site and how to rank high on Google and rope in more users. That’s the most
ideal and fundamental of any business. But is “More traffic = more money” ?

What
Brings Money Online:

There are numerous
ways of earning money online. You can advertise your content or you can sell
your products online and you can even gamble online and make money.

However , we will be
discussing online marketing here and that includes affiliate marketing as well
.

You earn commission when somebody clicks on an
ad on your page which redirects them to an advertiser’s website. However if the
same visitor purchased from your website then you might get some more revenue
or some commission.

You may earn profit by
getting your ads clicked. However you wont earn a single penny if your ads are
not clicked.

This is what we call
conversion rate i.e. the number of users on your websites who are converted into
you r clients.

Conversion
vs Traffic Metrics

In the case of ads, it
is measured as click-through rate, or CTR, which shows a percentage of people
who actually clicked on the ad, after seeing it.

So, what’s the best
model for you?

To have 1000 visitors
with 20% conversion rate, or have a 10000 visitors with 1% conversion rate?

Simple math says that
the first one will bring in 200 paying customers, and the other one 100. It doesn’t
means that we are discrediting more visitors but we just want you to know that
more the CTR better will be commissions.

Audience retention is
also very crucial. If you are not earning enough don’t go misleading ads. This
strategy will hamper you and you will surely lose audience retention .

Satisfied customers
becomes returning visitors and
customers, and they might even become the promoters of your brand if they are
satisfied. These customers are worth their weight in gold for your business.

This signifies that
you have to be active online and interact with your audience on regular basis.
You must have strong presence in social media, build your
e-mail lists, ask for their opinion in the comments, and so on.

How to
Optimize Your WebSite to Get the Best ROI

Explore basic analytics very sincerely, and explore
how to analyze and conclude these most important metrics. You don’t have to be
a technical expert to assess the data. Google offers basic analytics package
that is fairly easy to use for the basic stuff you would need, particularly if
you’re using AdSense.

Do the split, orA/B testing, in order to determine what category of ads,
copies, descriptions, designs, layouts, and landing pages yield you the best result. Be systematic about it,
don’t change too many things at once, because you won’t be able to notice how
each change affects the performance as
using multiple parameters might yield multiple changes.

Analyze your audience feedback. Social media can help
you tremendously to achieve this task, as well as any surveys you might make on
your website.

In order to build asuccessful site and have successful social media campaign, you must have to take all these factors into account, along with how much you earn per
customer (or per click, in the case of the ads), and how much it all costs you,
both in time and money.

Any sort of business is a balancing act, so be sure to start on the ground
before you move on to tight-roping between the buildings. And don’t forget your
parachute!

About Ravinder VijayranSoratemplates is a blogger resources site is a provider of high quality blogger template with premium looking layout and robust design. The main mission of templatesyard is to provide the best quality blogger templates.