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Local Search in a Nutshell

I recently came across the best representation of Local Search Marketing that I’ve seen to date. It’s a graphic from Mike Blumenthal at www.blumenthals.com/ who runs a blog on Local Search that I subscribe to. It shows the inter-relationships and the importance of your NAP, your directory listings, reviews, citations, PPC, the whole ball of wax. Instead of just sending you there, he’s created a handy version that can be embedded, so I’m including it here.