Will Songza Push Google to No. 1 on Streaming Charts?

WSJ's Rolfe Winkler explains how Google plans to use music streaming site Songza's technology to ramp up its standing in the competitive music-streaming space. Photo: Songza.

This transcript has been automatically generated and may not be 100% accurate.

... he ... ay ay ay ... we'll do all the walking on sunshine ... as a result of its purchase of songs of ... the music streaming service the place to users of moods ... could be just what Google needs to stay competitive and the music streaming space which is getting really crowded while Rolfe Winkler Cummins go for Wall Street own joins us now from sentences go ... Rolfe that banks with a Mac that Google has big plans for songs is music right ... we think so yet now for the moment songs is Guinea contained operated its own service but ... I it will fade and potentially pretty well with Goutal who has indicated that has a lot of interest in streaming music music in general being a great way to ... keep people attached to mobile devices something Apple's been doing something Google's focused on now what what what I ... was very interesting story euro has no plans to change anything so Foss ... we know how long things like that last because one of the Ibiza Seattle with these things he wanted money ... aam two very good at waiting for the right time to try my money but then ... they've got me thinking of ways to use this to Mana ties have my ... perhaps I think they're probably thinking a bit more in terms of the technology that they get ... it's not songs at five point five million users this is never going to be ... at a business that would move the needle for Goebel financially what some have was not technology ... to ... really with the way they talk about it this is Tech's new buzzwords contacts the idea of knowing who you are where you are what you're doing ... in trying to come up with content that tailored for you based on those questions in sums of did that ... I was queueing curated playlists feeding to me feeding tube feeding them to you ... on ... depending on whether it's Monday in the morning or Saturday night for instance ... then I'll Samsung's the issue streaming service listing the Watts tells about that ... OT separate now this is interesting too will has ... failed to win soon to read music services streaming music services there's Goebel play music all access ... which is the service inside the cool place to work ... that rolled out ... last year ... the site YouTube has its own streaming service that is forthcoming it's been in the works for a long time ... been delayed ... and if this songs is now a day that will be coming in a couple months songs that ... he is another ... streaming music service now at the meeting since we got yesterday worry that RBC there to try to integrate these things suppressant early to pay for one of the main gain access to all of them hopefully ... we'll see how songs are works in the next ... aam but ... really what's probably can happen is some says technology will be used in to play ... music all access that product as well as ... the YouTube streaming service in some way that we haven't seen yet ... now my family and we'll son of the mild well as the King of everything in the future of that whenever the disease the Kallang ... This looks likely to end up on Google Android platform phones so aam what is this due to the rivalry between ... Apple and its Ifo mandala seven says and so ... on the Google systems ... to kick set up a notch or so we saw this with Apple paying three billion dollars for Beats Electronics which came with Beats music streaming service ... of music in general is of course the rates ... very important feature that keeps people glued to these devices I mean think about ... where the reasons so many people are inside Apple's ecosystems they call it I alas they had I pods as for all their music was kind of got them attached I Phones to ... buy visit report for Apple Google knows this ... aam dating back to end an eye injury and a new robot use to running Android ... he was very focused on having a music product that can keep people ... tied to the Android ... aam streaming music is now the weight of the future ... and it's just a teaser we listened for a lot of people ... and so you see that this is something that both Apple and Google and others are focused on ... non wealthy said this can present some ... things to you in context when the baby creepy ... I read some some some see just one at each one I go and take some leafy itself ... and eighty nine and he has the means gun down the list of songs in and collect ... aam been presented with exactly the right thing I'll be I will be crepes when you ... I don't know I there's always privacy concerns when ... these companies say look we have information about you or to take that information and were to use it ... to give you better recommendations not just for music by the way that's another thing about songs I use this technology ... who will probably use to help with recommendations for books ... for movies for other content that is in the Play Store which is ... their version of the iTunes God I should say the app store ... for I Phones ... aam ... but I think ... that that goal really is and they wanna make these products useful so that they can give you ... information ... when ... you don't know what you need it for instance Michael Wilson Veeco will now that the company smart personal assistant ... come ... this is just I common thing a lot of technology companies are going after ... yet for some people I think there's there's the creep factor but I think as to cut technology companies get better ... aam ... I don't know if people who use the service is really are to be ... too concerned about ... you know a music playlist that might ... have better recommendations for them ... how can we shall say thank you very much broth one flight ... crews all over Google we appreciate time so ... excited ... time Simon Qassam on that's as dovish a lot ...