Joint Digital Video and Mobile Committees Meeting

Following on the heels of the IAB Cross-Screens Conference, members of the IAB Mobile and Digital Video committees are invited to a joint meeting to discuss the state of mobile video advertising.

The IAB will review some of the key pieces of advice in our recently released Mobile Video Buyers Guide, and committee members will share some of their thinking on best practices for successful mobile video creative. This session will discuss questions like: is there an optimal duration for smartphone video ads? Should ads be skip-able? How well do interactive elements overlaid on or adjacent to the video creative help encourage recall or favorability?