The results

Improved visibility

An important part of the work was to improve the ranking of the venue on Google. In order to make sure the customers would find the restaurant when they needed it.

We managed to more than double the visibility of the brands Google Place listing and highly increased the clickthrough rate to the website.

Evolution of the views of the hotel in My Google business over 3 months.

Even though we didn’t do a real SEO campaign, the hotel now ranks extremely well for specific location-based queries.

A unified brand

We visually aligned all digital channels by making sure the users would always find the same pictures and information. The hotel is present on social media but our main focus was, important channels, being the online travel agencies (Booking, Expedia). Once the venue changed its name, we also cleaned the old content.

Actionable metrics

By installing Google Analytics via Google Tag Manager on the website, we were able to track the site’s conversions. Using these valuable metrics we can improve every channel of the company’s site even further.

Conclusion

As a result of the improvements we made, the hotel is entering their high season with very improved expectations.