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Ethnic minority consumers are more likely to have home broadband and a mobile phone, compared to the British population as a whole, according to latest Ofcom research.

Ofcom Ethnic Minority Groups survey found that 37% of people from ethnic minority groups said they ‘loved gadgets’, compared to 30% of the British population as a whole.

The latest technology is also important for 32% of those from ethnic minority groups compared to 20% of the general British population. This rises to almost a half (47%) of those in the ‘Asian Indian’ group, and to 52% when looking at those aged 16-34.

In the Asian Bangladeshi group, one in five (20%) claims to have at least five mobile phones in their households, compared with 5% of the British population.

Ethnic minority groups tend to spend more money per month on their mobile phones.

Among the Black Caribbean and Black African groups, 30% say they spend more than £30 a month on average, compared to 16% of the British population.

However, ethnic minority groups express more concern than the general population when conducting e-commerce, and say they tend to be influenced by online comments and reviews.

About one in five (20%) in Great Britain agree that they tend to be influenced by comments and reviews posted online by other internet users, but this is higher among Asian Bangladeshi (37%), Asian Indian (35%) and Asian Pakistani groups (30%).