Put your money where your mouth is: Funding food with Kickstarter

A still from Dafna Kory's Kickstarter video, in which she explains the origins of her jam company's name. (Click to watch.) Edible entrepreneur/video editor Dafna Kory is an ideal candidate for a food-focused Kickstarter campaign. Kory, founder of Inna Jam , an organic artisan preserves company in Berkeley, Calif., supplements her budding food business with commercial film, video, and web editing gigs and is well-acquainted with the crowd-funding platform. So, when it came time to expand her jam company this winter, she decided to give Kickstarter a whirl. “It’s a very public thing — putting yourself out there like this — and it could have gone either way,” says Kory, who produced her own video for a campaign to renovate a commercial kitchen. The jammer already has some small business loans and didn’t want to take on any more debt. Kory, who just wrapped up her Kickstarter...