Online Advertising Growing While Traditional Media Fails

I’ve been preaching it, but study’s prove it! Print media is dying and the web advertising is growing! Check out this report from Zenith Optimedia

The agency forecasts that Internet advertising will grow 10.1% globally in 2009, ahead of its 8.6% prediction in April. Among the other media, it forecasts television, cinema and outdoor to decline by less than the market as a whole, shrinking by 7.1%, 4.8% and 7.0% respectively. Zenith Optimedia adds that television networks are losing viewers to digital channels and video websites; newspaper websites are losing readers to bloggers; radio stations are losing listeners to podcasts; and so on. Competition for consumers’ attention, and the ad revenue that comes with it, will only get more intense as the world economy recovers.Want to take advantage of this? Give us a call! (217) 544-8633