Posts by Jun Baranggan

Using Adwords Ad Extensions to Optimize Your Campaigns – This was my topic at MORCON 2016 held in Tagaytay last December 10, 2016. When you search for something online, at the top of the search engines results pages are the ads. You might notice that some ads are short with usually four lines of text,…

Last Sunday, the 1st of May, our chief digital marketing strategist conducted a Google Analytics Fundamentals webinar. This is in partnership with Digital Filipino in its Google Analytics Coaching Program. During the webinar, the following benefits of Digital Analytics to businesses were discussed: Track user behavior in your website Understand user demographic and sources Maintaining…

On the 23rd of April 2016, our chief digital marketing strategist was invited to speak at the World Food Expo (WOFEX) University seminar. His topic was about using digital marketing, Google Adwords specifically. The topic was centered on how to use Adwords to generate leads for the real estate industry. Digital Marketing for Real Estate Professionals…

Which is more effective, paid search or organic search campaigns? This has been a life-long debate between SEO and PPC specialists. Each has it’s own pros and cons which is always the source of the discussion. Organic rankings requires more time while paid rankings require more money. But why the debate? Why not capitalize on…