MSRP:

$4,095.00

Overall Rating: 5.5

Essentially the same machine as the E7 Pro, the E7 Pro Sports is an excellent machine from a solid company. There are only two problems with the machine, it's huge, and the E7 Pro is a much better value.

General Information

Landice has been making treadmills since 1967 and has carved out a nice, niche corner of the market. Their machines are typically well built with high quality components but the MSRP's simply have little relation to what they sell for. The lifetime warranty is outstanding but make sure to read the restrictions and disclaimers first.

Quality / Philosophy

Their philosophy seems to be to put excellent parts into their treadmills and keep the design as simple as possible and then price it to the point that it can be sold as a discount so the buyer will feel like they are getting a "deal". The packaging of the product has improved substantially over the past several years. If more companies were willing to or could afford to put the quality of parts into their machines, we would be out of work.

Outlook

Landice is probably one of the best-suited companies to weather the flood of imports. They are a niche player that is good at identifying and capitalizing on underserved areas which was evident with the rehabilitation treadmill they introduced several years ago. The upgrades these past few years in the appearance of the machines were well received. As would be expected from a good niche player, they keep introducing features that make them appealing to small groups. Expect Landice to be around for years to come.