Monthly Archives: November 2012

On Monday, November 19, 2012 was the 3rd Google Engage event. This time the circus was perched in its original location in the Jaarbeurs in Utrecht. The fixed Engage speaker David Booth, this time assisted by his Cardinal Path colleague Christopher Skinner.

Google Adwords has a new option to your budget easier to manage and distribute various campaigns. This geeftt marketers the opportunity to once a maximum budget set for various ad campaigns. It’s only a small improvement, but one that will allow users to set their budgets more effectively and flexibly react if a campaign is doing better than expected.

Advertising on Facebook has quite a few changes through. First, the number of advertisers on Facebook recently increased significantly, on the other hand, the area used for ads on a Facebook page expanded. What is the effect on the cost of advertising? Based on our own Facebook campaigns of recent times we give below an indication of the cost of advertising on Facebook.

The big ones are bigger. This is certainly true in the world of mobile operating systems. The market share of Android is the last year of 57.5% progressed to less than 75%. The growth is mainly at the expense of Blackberry and Symbian OS. This is evident from the latest figures from IDC . The proportion BlackBerry OS fell from 9.5% to 4.3%. The operating system of Nokia fell even further. The 14.6% in Q3 2011 has dropped to 2.3%.

In the U.S. seem video, social media, data and possibilities of real-time bidding (RTB) for a shift from traditional to online branding budgets to ensure display. Because a banner is interactive, it provides the opportunity to the success of an online branding campaign to formulate a level deeper into the tunnel AIDA (Awareness, Interest, Desire, Action).