Marketing metrics you should be monitoringIf you want to expand your business, you should pay attention to metrics such as the cost of acquiring new customers and how much business you are getting through referrals, John Jantsch writes. "You can always do more to get more referrals, but if you're not even getting accidental referrals there are some other things that might need fixing first," he notes. Duct Tape Marketing
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10 tips for boosting your business this yearYou can improve your business in 2013 by listening to employees' ideas, identifying new ways to generate income and focusing on the aspects of running your company that you are passionate about, experts say. "If you don't love what you're doing, you're never going to work hard enough to be one of the best," said Ken Blanchard, co-author of "The One Minute Manager." Entrepreneur online
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New website helps businesses, individuals use less paperA number of companies have collaborated to create Paperless2013.org, which allows users to receive monthly tips for reducing the amount of paper they use. Using less paper could have a significant impact because paper accounts for a large percentage of all recyclables in the U.S. Mashable
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6 tips for guarding your personal informationOne way to protect yourself from crooks who want to steal your personal information is to avoid clicking on links in e-mails that claim to lead to your banking website, Dave Johnson writes. It's also important to use different passwords for all of your online accounts and to use passwords or PINs to lock your electronic devices. CBS MoneyWatch
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