There could be lots of reasons for this, but for many of businesses, the reason their life is hell and the wake up putting out fires every day is because the systems aren’t there.

(Believe me I learned it the hard way!)

This applies for almost everything:

If your business isn’t running well, you probably don’t have good operational systems. If you are getting fat, you probably don’t have a good food intake or exercise system. If you are in debt, you probably don’t have a good money management system.

For us in 2014, our operational systems were top notch, but our marketing systems were..uh hm… not existent.

We needed to grow and I knew we needed a MARKETING system that could predictably bring people to us, lead them through a funnel, and grow so we could hit our goals.

But advertising is hard… I imagined piles of money just burning as soon as I turned on an Adwords campaign.

So how do you create a system that will actually work?

How To Advertise In A World That Hates Advertising

The goal of creating this system was actually very simple:

Find a way to get people in the door, create a relationship with them, and get them to purchase. Then scale that system.

The issue is traditional advertising as we know it has changed. The way people purchase products and services has changed.

For example:

It used to be the case that people LOVED to get phone calls. They would run to the phone.

Now we are so bombarded with ads, phone calls, cold emails, etc, that we go OUT OF OUR WAY to ignore 99% of the things that come int our lives.