In photography, just as in life, what one focuses on matters. And just as in life, photography has many varying methods in how it focuses.

Let’s think first of composition. What to emphasize? What to leave out? How do the elements within the field of view relate to each other? To their containing space? Using good composition, the eye should easily move from one element to the other and see all elements as interrelated. Without that arrangement, the elements would simply appear as a jumble of objects. Placement is crucial.

Then there is the aspect of negative space – the ‘space between’ elements which is just as important as the elements themselves. Remember the classic drawing of two black shapes with a white shape in between them in which (depending on how one viewed it) was either two faces looking at each other or a vase in the center of the area ? This is a classic example (really an extreme example) of the power of negative space.

Both of these constructs are common to all forms of graphic design and art. But photography has a couple of unique tricks in its arsenal. The one that relates to this is selective focus – the deliberate act of letting some elements or parts of elements be blurred and out of focus. This allows the photographer to accent a chosen portion of the composition and draw attention to it. The lesser or even non-focused areas frame this accented area, and even bring some beauty to the composition by this softness.

We here at Atlantic Photographics like to think that our business uses a form of selective focus. While our commercial photography expertise encompasses a large group of categories, we have deliberately focused on providing our clients with unique, one on one service. A type of service that is rarely found in today’s commercial photography market. A service that shows your product off to its best advantage, and that works for your needs.

What do you want your photography to focus on? Why not let us try to help you determine that.

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