Consider the following scenario: You create a Product level Promotion and an Order level Promotion. Both are for 10% off. The Order level Promotion is applied with a coupon code whereas the Product level Promotion is not. You notice that when the promotions...

Visual elements work better when trying to reach an online audience. We’re seeing an increase in user engagement when videos, photos and images are used as part of a marketing campaign. Aside from videos and memes, infographics are handy for conveying...

Both the DMMBRGRPPZN and the DMUSERBHVR marketing tables can rapidly grow if marketing dialog activities are not well defined. Alternatively, well defined activities can prevent these tables from growing, which helps reduce database size, resulting in...

What is a Customer Journey? "Think of the customer journey as a roadmap detailing how a customer becomes aware of your brand, their interactions with your brand - and beyond."* An average household in the UK owns 7.4 different internet devices**. People no...

Congratulations, your new campaign has gone live after months of planning. All that hard work you put into your digital marketing strategy is finally about to pay off and you eagerly anticipate some amazing results along with the accolades and beefy pay raise...

In this post, we will talk about marketing web activity and its elements are stored in the database, and data relation. Here is the simple activity which displays a content in eMarketingSpot: Here is how above WebActivity looks like in database: Let's...

The latest innovation in IBM's Marketing Cloud is called UBX (Universal Behaviour Exchange) and it's available to customers and business partners right now. So what exactly is UBX and how can it help me? The marketing speak says "UBX makes it easier for...

A requirement that we sometimes come across is to have region based product assortment and pricing. FMCG and grocery retailers typically have different pricing and product assortment in their physical stores and the same needs to be replicated in the online...

As more users are implementing the Product Recommendation Widget, the most common issue encountered is not seeing the action icon available to use in a dialog activity. If you are creating a dialog activity, you should see the IBM Product Recommendation...

If you are using the Display Recently Viewed action in your Web Activity and your store has a custom command for ProductDisplay or CategoryDisplay you are at the right place. To determine the catalog entries or categories a customer has recently viewed,...

When a business user wants to recommend a specific content when the user arrives to the page using a landing page, its recommended to setup a dialog activity and a web activity as follows: When the 'Wait for Event' Trigger...

The processing of triggers is essential for the functionality of the dialog activities. The SendMarketingTriggers job processes the following daily check triggers once a day: Customer Is In Segment Customer Abandons Cart Customer Celebrates Birthday The...

If a promotion code has been entered and the promotion code has been determined to be invalid, the following would be a sample message seen in the trace file: [12/13/13 17:19:15:198 MST] 000000b7 CommerceSrvr A com.ibm.commerce.marketing.commands.Promot...

Last week I posted about using a REST API to use Recommendations off site. Did you try it? Now I want to tell you about calling recommendations using an image based HTML request. Image based requests use the dynamic delivery method to provide a recommendations...

Due to its personalized and dynamic nature, marketing data has always been tricky to cache and invalidate. In this post I discuss the invalidation techniques that are available on each Fix Pack and Feature Pack levels. The marketing caches For efficiency,...

Last year, it was reported that 25% of a marketing database goes to waste every year. Moreover, 10% to 20% of databases have errors that hinder you from fully utilizing them. This translates into a huge problem for marketers who have invested...

Here's another book I'm adding to my reading list: Youtility: Why Smart Marketing Is about Help Not Hype by Jay Baer I'm fairly new to working in a marketing organization, so rather than learn the "old" methods, I'm focusing on...

Academic Leaders, first let me say Happy Thanksgiving and thank you for all the work you do to create a thriving learning environment. With the holiday season approaching this is a great time to introduce the new IBM ExperienceOne tool that was...

Are you headed to Savannah for AMCIS 2014? Make sure you take advantage of all the great faculty workshops and AMCIS sessions IBM has planned for the week, and please stop by our booth #202 and say hello! We will have Bluemix demos and subject matter experts,...

Guest review by Jeff Saperstein of The Insanity of Advertising: Memoirs of a Mad Man , Fred Goldberg, Council Oak Books, 2013 The TV series Mad Men has popularized the notion that advertising professionals were cads, clowns, and deviants who beguiled their...

So . . . . what is meant by customer centricity? And why really is it important? The term customer centricity is being used more and more today in executive board rooms and strategic planning meetings, in organizations of all sizes and in all industries....

So . . . . what is meant by customer centricity? And why really is it important? The term customer centricity is being used more and more today in executive board rooms and strategic planning meetings, in organizations of all sizes and in all industries. The...

Consider the following scenario: You create a Product level Promotion and an Order level Promotion. Both are for 10% off. The Order level Promotion is applied with a coupon code whereas the Product level Promotion is not. You notice that when the promotions...

In this short video Kevin Bishop, VP Enterprise Marketing Management Solutions, IBM, explains how marketers more than ever need to meet the individual needs of the customer. They need to understand what triggers specific behaviors in individual consumers. For...