B2B Pay-Per-Click Links for Beginners

Some of Marketo’s customers have asked me where they can go to get basic information for optimizing their B2B pay-per-click campaigns. Here are some links I’ve found that provide practical tips for optimizing your campaigns.

If you know of any other great sources of information for beginners, please let me know!

AdWords Learning Center

One of the best sources for learning about PPC is the AdWords Learning Center. You don’t need to look at everything, but spend an hour there and you’ll be pretty well off. Some key links:

Manage PPC Spending With Bids, Not Budget: Using the AdWords budget control to manage spending can result in fewer clicks and higher cost per click. In this post I explain why, and how to use your bids to manage spending.

5 Steps to Pay Per Click Advertising That Works: Post from the excellent Copyblogger that focuses on what to do with the traffic once they click: build ultra-specific landing pages that offer quality-resources that help educate the prospective customer.

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