omg, the bears!
I haven't seen any merchandise from the movie in my little country yet, but I'll be on the lookout. The truth is, most of my IM merchandise is handmade: I've plastered Iron Man/Tony pictures on mouse pads, staple removers, and the covers of stamp pads for use at the office.
The best item I've bought is an Iron Man piggy bank though!

In some cinemas here we can buy Avengers menu, which contains a plastic glass with a figure on the top: Iron Man, The Hulk, Captain America or Thor. Today we bought two with my son but they only had Hulk and Thor! So we got them and I'll have to try again if I want to have IM and CA.