5.
MobileToday?
 Is a commodity
 Is almost a must in how business should evolve
 Is an easy way to reach and establish a communication
channel with your clients/customers
 Is mass coverage
 40% of the worlds' population has internet access
(http://www.internetlivestats.com/internet-users/)
 Mobile usage of web browser is reaching if not
surpassing Desktop users
 It has major security flows
 It is not fully regulated
 Is not rocket science anymore
 Its an opportunity for cognitive and insights
 Mobile => Mobility

7.
Myth:Sizevs
Price
 “If the mobile
device is smaller
than a Desktop web
browser, does not
imply the cost is
proportionally
smaller”

8.
Myth:Replicating
Functionalitiesvs
Device
Capabilities
 “If it works on the
Web Desktop, why
can’t you do it on
the mobile device?”

9.
Myth:Screen
Size
 “The question is: how much
info can actually fit in a
screen?
 Hint: is not necessary
recommended to stick
all Wikipedia data in
one screen”

10.
Myth:Industry
guidelinesvs
Client’will “Can I have this round
star shaped button with
Shadow? Does not matter
what Industry advices”

11.
Myth:Infinite
StoringvsDevice
Capabilities
 “Often confusion that a mobile
device can be used and will
work as a Terabyte Hard Disk
”
 Hint : You should not design
your app to work like that
especially in B2C

12.
Myth:Lessis
More
 “Less is not always more and real
experiences tell us that putting client first
is the key-step in a successful project”

13.
Myth:Allyou
caneat
 “App should be
bytes not the full
pizza with a case”

14.
Myth:Nativevs
Hybrid
 “The long story short: don’t
follow the urban myths as
there are many experts and
even more opinions”
 “Always assess depending on
your requirements, known-
facts and industry knowledge”
 “Do not design apps based
only on the latest cool trends
or latest phone releases… it
will change”

16.
Myth:Security
…andMobile
 Gartner states: “By 2020, up to 90% of
enterprises will test mobile applications
for security vulnerabilities, with more
than half of them using the same vendor
they use for web application security
testing.”
 “Gartner states: Ponemon Institute has
reported that in 2016, only 29% percent
of mobile apps underwent security
assessments. To bridge the gap, security
teams will need to add new tools to
increase their testing capabilities and
efficiency.”

17.
Myth:Mobile
Middlewarevs
Middleware
 “Majority of the clients
assume that using the
same middleware will
work, purely wrong“