Good CRM to GO solution for Pharmaceutical company?

Hi All,
do u have any suggestion where to look for a good CRM to GO Solution for pharmaceutical business?
It should cover:
- data management(employees, clients, visits, costs, sales results...)
- scheduling and planning for sales cycles and every day activities
- data analysis (data mining, reporting...)
- client segmentation according to a sales results that the client brings to the company.

Company is counting 500 sales people.
It is doing business both in ethical and OTC area.

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Sounds like you are using some proprietary terminology in this request..
Are you asking about a hosted mode? Or a mobile mode? And if mobile
mode, via laptop or PDA (Blackberry, smartphone, WinCE, etc.)

While not disputing that, most CRM vendors would have customized
a vertical for its FOCUS industries. Whether pharma or education
etc A CRM solution should be customizable and var developed
verticals on them. Very few can successfully sell CRM out of the
box.
Robert

Have a look at this CRM solution by www.Salespharma.net. It is
an integrated, collaborative out-of-box marketing and sales
intelligence solution for pharma. Users of Salespharma.net can
manage the marketing campaigns, sales forecasts, hospitals,
doctors and pharmacies information. It also allows smart
scheduling of sales calls to support managed campaigns,
brochures, drug samples, prescription patterns and doctors'
feedback. It also facilitates the classification of doctors
based on prescriptions patterns for each and different
therapeutic class.
Its reportung capability prvides metrics like doctors coverage
(Visited doctors, Doctors not visited), Medical reps waiting
time, face time for doctors ..etc. It also covers the medical
reps visit cycle schedulaing and reporting needs. From a cost
prospective this solution is vary competitive. The license is
per user.

Pharma is a different animal....and most CRM's worth their salt do well
in
other industries, but not in Pharma.

The Call Report is key....including capturing the order of presentation
of
the products, literature left behind, Non disclosure agreements and
serial
no recording of the docs, product samples with quantity/lot
no./expiration
date and a signature....in addition to who was present at the meeting
(multiple contacts).

Call Scheduling (Doctors work in different places at different
times)...you're at the hospital on the 3rd floor at 1PM and your doctor
is
in surgery....quickly find other doctor's in this wing of the hospital
who
might be interested in Product A vs Product B

Multiple Accounts/companies per contact (doctor's don't work for a
single
firm....and most CRM's don't do well with many accounts per contact)

Territory management: a Doctor works for separate companies in separate
territories..which means multiple sales people calling on the same
decision
maker acting in different capacities.... This means a lot of
manipulation
of account managers by doctor, 5 digit zip code, channel, etc.

Data mining....always a problem....the sales call is with the
doctor....the
sale is made at the pharmacy...so which account executive calling on the
same doctor but in a different territory gets credit for the suburban
location sale at Walgreen's which is in a totally different territory?

RJ Stamp is correct that Pharma is a different animal, however most CRM's
worth their salt have developed specialized vertical products to cope with
the traditional Pharma requirements as RJ Stamp summarised. I have attached
his commentary below... (add in e-detailing, brick sales data etc)

Siebel/Oracle, Stayinfront and Dendrite all have specific functionality to
address these requirements

"The Call Report is key....including capturing the order of presentation of
the products, literature left behind, Non disclosure agreements and serial
no recording of the docs, product samples with quantity/lot no./expiration
date and a signature....in addition to who was present at the meeting
(multiple contacts).

Call Scheduling (Doctors work in different places at different
times)...you're at the hospital on the 3rd floor at 1PM and your doctor is
in surgery....quickly find other doctor's in this wing of the hospital who
might be interested in Product A vs Product B

Multiple Accounts/companies per contact (doctor's don't work for a single
firm....and most CRM's don't do well with many accounts per contact)

Territory management: a Doctor works for separate companies in separate
territories..which means multiple sales people calling on the same decision
maker acting in different capacities.... This means a lot of manipulation
of account managers by doctor, 5 digit zip code, channel, etc.

Data mining....always a problem....the sales call is with the doctor....the
sale is made at the pharmacy...so which account executive calling on the
same doctor but in a different territory gets credit for the suburban
location sale at Walgreen's which is in a totally different territory?

Have a look at www.salespharma.net, if you are still in search
for a CRM solution. SalesPharma.net is an Operational CRM (oCRM)
and Analytical CRM (aCRM) designed for the pharmaceuticals
business. The sales and marketing teams will be able to support
Campaign, Sales Forecasts, Account, Doctors, Products,
Pharmacies, Hospitals, Sales Calls and sales orders. It comes
with best practices in this field and pre configured reports. It
also have a module to manage tasks and events to increase
collaboration.

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