There’s a new health food company on the block. [Me] & goji may have a peculiar name, but the thought behind it is very sane (and inventive). They are a bit like Kashi, in that they take healthy, sometimes exotic ingredients, and come up with tasty cereals that are great for starting your busy day.

The difference with [me] & goji is that they offer a customizable buffet of ingredients for their customers. The company collects healthy foods from around the world, and then they leave it to you to fuse them in combinations that satisfy your tastes and nutritional needs. Then they deliver your custom concoction to your doorstep.

Ingredients that can be mixed into your cereal in any combination include: goji berry, Maine wild blueberry, hunza raisin, goldenberry, and rasberry. Goji berries, also known as wolfberries, have been used in traditional Chinese medicine for thousands of years. They are touted for their nutrient density and antioxidant properties. Goldenberries bring bioflavonoids to the table, known for their anti-inflammatory, anti-microbia, and even anti-cancer activity. No matter which ingredients you choose, there will be a powerful nutritional punch to your breakfast.

Here comes the best part – you get all the vitamins, minerals, fiber, essential fatty acids, antioxidants, and phytonutrients for under $1 a bowl! Cheap, organic, and healthy, you can’t beat that.

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