Silicon Valley may have given birth to social networking, and locals are obsessed with using sites like Facebook and Twitter. But it's not clear how microblogging will turn into macrobucks. Here's one answer: Big advertisers willing to pay to have people blurt at a keyboard.

Procter & Gamble Co. is looking for five people willing to spend five weeks living in a Charmin decorated bathroom in Times Square and blog about the experience. In return for documenting their hairy chronicles, bloggers will be paid $10,000 a piece.