Institutions

PLC for institutions

brand identity

institutional values

cross-media ownership

cross-media platform promotion

convergence

synergy

public service remit

Vertical integration

When a company own several stages of production within the same industry. For example, a Hollywood company owning the means to control the production, distribution and exhibition of a film. This gives the company control and power, allows them to make economic savings and more profit, which lead to monopolies over an industry.

Synergy

Types of platforms

In media economics, synergy is the creation and promotion of a product or brand across a range of different platforms.