The New Zoocasa Online Home Search Service Enables Users to Search for Homes by Neighborhood Through Urban Mapping Neighborhood Boundary Data

SAN FRANCISCO, CA--(Marketwire - October 21, 2008) - Urban Mapping, Inc., the leading provider
of location-rich content for interactive applications, today announced it
is powering the neighborhood functionality in Zoocasa, located at
www.zoocasa.com, a new free Canadian real estate search engine that is
designed to let consumers research and find for sale homes in Canada. With
integration to Urban Mapping's neighborhood boundary database, Zoocasa
users can seamlessly search for homes in Canada by contextually-relevant
and socially defined neighborhood information in addition to city or postal
code.

"We're excited to add Zoocasa to our rapidly growing base of international
neighborhood boundary database customers," said Ian White, Urban Mapping
CEO. "By providing users with the ability to search for and associate home
listings by neighborhood, Zoocasa has captured the essence of searching for
a home: 'location, location, location.'"

Urban Mapping's Urbanware: Neighborhoods™ database contains more than
75,000 North American and European neighborhoods corresponding to more than
2,700 cities and towns. It is the most comprehensive database of its kind,
enabling increased relevance for users of interactive applications. Urban
Mapping accounts for the inherent 'fuzziness' in defining neighborhoods by
using a patent-pending data model. By geographically encoding boundaries of
thousands of neighborhoods, Urban Mapping provides precise latitude and
longitude points for every neighborhood.

"Zoocasa understands that choosing a home is a personal and complex
decision," said Nyla Ahmad of Zoocasa.com. "Home hunters really care about
location and Zoocasa helps them find the best place to live by offering
neighborhood search."

Zoocasa connects potential purchasers with real estate brokers or agents by
indexing and presenting summary detail for listings on the Internet and
directing the house hunter to the original listing broker or agent web site
for more information.

Zoocasa's powerful search engine and intuitive user experience offers an
easy way to navigate listings of homes for sale across Canada -- by either
clicking on a map or typing into a search box. Consumers can search and
research properties for sale making Zoocasa a smarter way to find the
perfect home online.

ABOUT URBAN MAPPING, INC.

Urban Mapping's location-rich Urbanware products enhance the value of local
content for interactive applications. The company's flagship product,
Urbanware™ Neighborhoods, is a database of informal space and is used by
all major portals, map platforms and Internet yellow page publishers,
including Google, Yahoo!, Microsoft's Virtual Earth, Idearc's
SuperPages.com, MapQuest and AT&T's YellowPages.com. Urban Mapping also
offers a database of mass transit systems and a novel geotargeting solution
focused on the needs of local search. For more information about Urban
Mapping, visit http://www.urbanmapping.com or call 415.946.8170.

About Zoocasa

Zoocasa is a search engine that makes it easier to find a resale home by
adding tools, contextual information and an intuitive user experience to
listings of homes for sale across Canada. For more information, visit
www.zoocasa.com.

Urban Mapping and Urbanware are trademarks of Urban Mapping, Inc. All other
names are trademarks and/or registered trademarks of their respective
owners.