The survey also showed the lengths that soap opera fans will go to in order to avoid missing the daily drama occurring on their favourite soaps.

Some 61% plan their nights around the evening TV schedule, and 78% have taken some pretty big steps to avoid missing out on an episode.

The top actions most likely to be taken are:

Recording episodes to watch at a later time (49%)
Adding a reminder or note to diary, calendar or phone (33%)
Finding a TV to watch while on holiday (16%)
Cancelling plans with friends (10%)
Watching on a device while travelling (9%)