Is Watermelon Healthy? Plus More Summer Myths Explained
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Myth #4. Buying fresh produce at farmers’ markets is expensive.

The Truth: Farmers’ markets might seem more expensive than grocery stores, but prices at farmers' markets for conventionally grown produce items were lower than they were at supermarkets in a study conducted by Jake Robert Claro for the Northeast Organic Farming Association of Vermont, according to a blog on the topic written by Barry Estabrook. The same was true for organic produce.