SEM / PPC

Search Engine Marketing / Pay Per Click

The commercialization of search engines means that Pay Per Click (PPC) isn't going away anytime soon. Whether you want to advertise your business on Google, Bing, Facebook, Twitter, or other websites, PPC is a quick and effective way to get your ad in front of potential customers immediately.

PPC is one of the most popular forms of digital marketing. If your business is offering a particular product or service and want immediate traffic, advertisers can place bids on certain keywords to gain immediate exposure. Ads will show up above organic results in search engines or in front of targeted social media users to produce revenue or gain brand exposure.

To ensure PPC is turning a profit for your business, RyTech will help define a conversion, as well as help to figure out what the ROI (return on investment) is for your business. Our priority is to ensure you're making more money than you're spending.

Google AdWords

Google Adwords is the easiest and most popular way to immediately get your website in front of your potential customers. AdWords is the channel used to place advertisements in front of potential customers based on keywords being used within the search engine. Although there are other search engines that use advertisements, there’s a reason the phrase “Google it” exists.

Social Media Advertising

Social Media PPC is another popular form of paid digital advertising, but its only purpose is on social media platforms. The great thing about social media PPC is that you can target your advertisements on social platforms based on demographics, interests and other data the platform has already gathered.

Creating the right PPC campaign is no easy task. RyTech has expertise in search engine advertising and can advise on the proper steps to take while forming your campaign.

If you or your business is interested in PPC, get in touch with us. We’d love to help you figure out how PPC can fit into your marketing campaign!