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We realize how much parents value privacy, especially when it concerns their children. We take strong precautions to be sure no one sees your child’s results without your full permission. Read more in our privacy policy below.

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Mindprint is committed to maintaining the confidentiality, integrity and security of any personal information about our users and the children they love. This Privacy & Security Statement explains how we protect personal information provided through our websites www.MindprintLearning.com and www.TheEducatedMom.com (the “Sites”) and how we use that information in connection with our service offered through the Sites (the “Service”).

Mindprint stresses its privacy and security standards to guard against identity theft and provide security for your Personal Information. We regularly re-evaluate our privacy and security policies and adapt them as necessary to deal with new challenges.

“Mindprint Informatics” means research and information gathering that Mindprint performs using aggregated Cognitive and Self-Reported information from users. No individual level information will be shared. Mindprint may use this information with the intent to publish in a peer-reviewed scientific journal or may lead to commercialization with a third party. Mindprint Informatics activities do not include Mindprint Analytics.

“Mindprint Analytics” means research and analytical activities performed by Mindprint on user data. These activities may include, among other things, improving our Services and/or offering new products or services to you; performing quality control activities; conducting data analysis that may lead to and/or include commercialization with a third party.

“Service” or “Services” means Mindprint’s products, software, services, mobile application, and website as accessed from time to time by the user, regardless if the use is in connection with an account or not.

“Personal Information” is information that can be used to identify you, either alone or in combination with other information. Mindprint collects and stores the following types of Personal Information (see Terms of Service for a full list of related definitions):

“Cognitive Information” is information generated through the administration by you to yourself or your child of cognitive tests assessments, which Mindprint then processes and interprets.

“Self-Reported Information” is all information about yourself and/or your child, including any conditions or other health-related information, personal interests, and other information that you enter into surveys, forms, or features while signed in to your Mindprint account. Self-Reported Information is included in Mindprint Analytics.

“User Content” is all information, data, text, software, photographs, graphics, video, messages, or other materials – other than Cognitive Information and Self-Reported Information – generated by users of Mindprint Services and transmitted, whether publicly or privately, to or through Mindprint.

Mindprint collects Personal Information from you for all purposes necessary to ensure the regular operation of your account and/or availability of our Services. These include, among other things, providing you with our Services; improving our Services and/or offering new products or services to you; informing you about events; contacting you to obtain testimonials or for other promotional purposes; performing quality control activities; and conducting Mindprint Analytics.

We use Registration Information to enable your purchase, inform you when you or your child’s Cognitive Information is available to you, provide you with customer service, manage our Services, and authenticate your website visits and usage.

We may disclose to third parties, and/or use in our Services, “Aggregated Cognitive and Self-Reported Information”, which is Cognitive and Self-Reported Information that has been stripped of Registration Information and combined with data from a number of other users sufficient to minimize the possibility of exposing individual-level information while still providing scientific evidence. Your individual-level Cognitive and/or Self-Reported Information will not be shared for conducting scientific research or otherwise accessed by any third parties for commercial use. However, we may use your Cognitive and/or Self-Reported Information for Mindprint Informatics purposes as described above, which may include disclosure of Aggregated Cognitive and Self-Reported Information to third-party non-profit and/or commercial research partners who may publish that information in a peer-reviewed scientific journal or use for other commercial activities.

We will never release your individual-level Cognitive and/or Self-Reported Information to a third party unless required by law.

We use Web Behavior Information to track and monitor aggregate usage of our website, for quality control, to improve our Services, and/or to target advertising for our products and services and your Web Behavior Information may be used and disclosed to third parties in aggregate form for Mindprint research intended to be published in peer-reviewed scientific journals. We may still use your Web Behavior Information for Mindprint Analytics purposes as described above, which may include disclosure of aggregated Web Behavior Information to third-party non-profit and/or commercial partners.

We may give you the ability to share your Cognitive Information with other Mindprint users associated with your Account Profile through sharing features upon your consent.

Contribution of Personal Information other than Registration Information is voluntary and permission-based.

Providing Self-Reported Information through surveys, forms, or features is voluntary.

At your written request we will close your account. As a result, all Cognitive Information will be removed from the account and will no longer be accessible. Mindprint will not use your Cognitive Information in new research that starts thirty (30) days or more after account closure. We cannot remove Cognitive Information that has previously been used for published research or shared with external collaborators before account closure. (See the section below titled “Account Closure and Correction of Personal Information”.)

“Mindprint” means Mindprint, Inc., whose principal place of business is at 252 Nassau Street, 2nd Floor, Princeton, NJ 08542, and all affiliates and entities under common ownership with Mindprint.

“Mindprint Informatics” means research and information gathering that Mindprint performs using aggregated Cognitive and Self-Reported information from users. No individual level information will be shared. Mindprint may use this information with the intent to publish in a peer-reviewed scientific journal or may lead to commercialization with a third party. Mindprint Informatics activities do not include Mindprint Analytics.

“Mindprint Analytics” means research and analytical activities performed by Mindprint on user data. These activities may include, among other things, improving our Services and/or offering new products or services to you; performing quality control activities; conducting data analysis that may lead to and/or include commercialization with a third party.

“Service” or “Services” means Mindprint’s products, software, services, and website as accessed from time to time by the user, regardless if the use is in connection with an account or not.

Mindprint recognizes the importance of privacy and respects your desire to store and access your information in a private and secure manner. This Privacy & Security Statement for www.MindprintLearning.com is intended to make you aware of how we handle your Personal Information. We are committed to providing you a secure, user-controlled environment for the use of our Services. At the same time, you share responsibility for maintaining privacy and security – for example, by keeping your password secure. We encourage you to familiarize yourself with this Privacy & Security Statement. Our Terms of Service explain that, by using our website and signing up for our service, you are allowing us to process your personal information according to the provisions set forth in those documents and this Privacy & Security Statement.

In the course of your relationship with Mindprint, we collect several types of Personal Information. “Personal Information” is information that could be used to identify you, either alone or in combination with other information. We collect such information from you when you purchase our Services, create a personal account, complete surveys and forms, and/or when you communicate with us or request information from us. Personal Information collected online or through our mobile application can be combined with Personal Information collected offline. We collect five primary types of Personal Information through our Service and website.

“Registration Information” is information that we collect from you when you purchase or sign up for our Services. Examples of such information include your name, credit card information, billing and shipping addresses, and contact information, such as email address and telephone number.

“Cognitive Information” consists of the results generated from the administration of cognitive test assessments which are analyzed and processed or you otherwise contribute or access your Cognitive Information through our Services. Cognitive Information is stored securely on our servers.

“Self-Reported Information” includes information you provide to us, including but not limited to information about an individual’s diagnosed conditions (e.g. Dislexia, Anxiety, ADHD), other health-related information (e.g. Physical Disabilites), personal interests (e.g., hobbies), and/or family history (e.g. similar information about family members). We collect this information from you if and when you enter the information into surveys, forms, or features while signed in to your account. Self-Reported Information is included in Mindprint Analytics.

“User Content” is all information other than Cognitive Information or Self-Reported Information generated by users of Mindprint Services and transmitted, whether publicly or privately, to Mindprint. User Content may include data, text, software, photographs, graphics, video, messages, or other materials. For example, User Content includes posts made to the Mindprint community forums or emails to Customer Support. User Content does not include Cognitive Information or Self-Reported Information.

Mindprint collects Personal Information from you for all purposes necessary to ensure the regular operation of your account and/or availability of our Services. These include, among other things, providing you with our Services; improving our Services and/or offering new products or services to you; informing you about events; contacting you to obtain testimonials or for other promotional purposes; performing quality control activities; and conducting Mindprint Informatics. Mindprint may provide your Personal Information to our third-party service providers, which are companies and people that help us provide, understand and improve our Services. For example, we may use service providers to help host our website, run our existing or future mobile application, send emails, implement our marketing campaigns, measure the effectiveness of our advertising, conduct surveys or polls, obtain testimonials, or otherwise help us run or improve our business. In all instances, our service providers act on Mindprint’s behalf and we require by contract that they protect the confidentiality of any information they receive from us. Certain areas and features of MindprintLearning.com are available to you without registration or the need to provide to us any information. However, other features of the Site or the Service require registration, which involves provision to Mindprint of Personal Information. Certain of this information (e.g. an accurate birth month and year of your child) is essential for us to provide you with accurate results and product recommendations.

Once your child takes the assessment, we cannot change the name, gender or birth date associated with the results. If you would like to share your child’s assessment results, it will include the name, gender and birth date you provided us at the time of registration and we cannot modify that information under any circumstances. If you decide not to provide us with accurate information for any reason, we are not responsible for any difficulties or inconveniences this could cause with third parties such as teachers, schools or other testing services.

If for any reason, you are uncomfortable providing this level of detail on your child we remind you that it is essential for the best results to provide the exact month and year of your child’s birth and your child’s gender. Below we will describe the additional ways in which we use subsets of Personal Information.

We use your Registration Information to authenticate your website visits and usage; to enable your purchase; to communicate with you about information, services, and products that you have requested; and to manage and improve our website, software, and Services. We give you the opportunity to opt out of optional communications, either through our Service or by contacting our Privacy & Security Administrator at info@MindprintLearning.com.

We use your Cognitive and Self-Reported Information to provide you with Mindprint Services, customize the user experience, and enhance our features. Self-Reported Information is used to customize your user experience – for example, we may suggest that Mindprint is not appropriate for use given reported age, conditions or behaviors. We may include your Cognitive Information and Self-Reported Information in Aggregated Cognitive and Self-Reported Information disclosed to third parties for the purpose of publication in a peer-reviewed scientific journal or disclosed to third-party research partners for use in commercial activity. Research partners may include commercial or non-profit organizations that conduct or support scientific/educational research or conduct or support thedevelopment of drugs or devices to diagnose, predict, or treat certain conditions. Mindprint Informatics is intended to advance cognitive knowledge and to create, commercialize, or undertake activities toward the practical applications of this information to the improvement of learning outcomes.

Mindprint uses User Content to provide our Services and improve the overall user experience. For example, product reviews or posts made to TheEducatedMom.com blog or other Mindprint community forums are publicly displayed to other users. By submitting, posting, or displaying User Content, you give Mindprint a non-exclusive license to use any User Content that you submit, post, or display on or through the Services, as further described in Section 11 of the Terms of Service. Mindprint may make such User Content available to other companies, organizations, or individuals with whom Mindprint has relationships, and to use such User Content in connection with the provision of those services. Mindprint, in performing the required technical steps to provide the Services to our users, may also (a) transmit or distribute your User Content over various public networks and in various media; and (b) make such changes to your content as are necessary to conform and adapt that content to the technical requirements of connecting networks, devices, services, or media. Web Behavior Information is collected through log files, cookies, and web beacon technology during a visit to the Mindprint website. Web Behavior Information is used to improve our Services and the overall user experience. Web Behavior Information may be used and disclosed to third parties in aggregate form for Mindprint Research intended to be published in peer-reviewed scientific journals or for R&D purposes as described above, which may include disclosure of aggregated Web Behavior Information to third-party non-profit and/or commercial research partners.

Log Files. When users visit our website, Mindprint gathers certain technical and navigational information automatically and stores it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider, referring/exit pages, operating system, date/time stamp, and clickstream data (i.e. a list of pages or URLs visited). This information may be linked to a particular user’s profile ID or order number. We use this information to analyze trends, administer the site, track users’ movements around the site, identify and resolve issues, and gather demographic information about our user base as a whole.

The Mindprint website also uses “cookies,” which are alphanumeric identifiers in the form of text files that are inserted and stored by your Web browser on your computer’s hard drive. Mindprint may set and access cookies on your computer to track and store preferential information about you. Mindprint may gather information about you through cookie technology. For example, Mindprint may assign a cookie to you, to limit the amount of times you see a particular Mindprint offer or to help better determine which Mindprint offers to serve to you. Please note that most Internet browsers will allow you to stop cookies from being stored on your computer and to delete cookies stored on your computer. If you choose to eliminate cookies, the full functionality of the Service may be impaired for you. We encode our cookies so that only we can interpret the information stored in them.

Web Beacons. A web beacon is a clear graphic image that is loaded by your web browser when it accesses a website and that records a user’s visit to a particular web page. We, or third parties that work for us, may place cookies and web beacons on our website, in our emails, and in our advertisements that appear on other websites or in emails sent by others that mention our products and services with our permission. The purpose of our web beacons is to support operation of our website and to offer additional products and services through targeted advertisements. For example, we may use beacons to determine when someone views a web page, count how many individuals visit our website after clicking advertisements placed on other websites, or count how many people have purchased products from our website after viewing an advertisement we placed. Web beacons may also help us determine the effectiveness of an email campaign because the beacons can count the number of individuals who open an email or forward it to others. We use this Web Behavior Information to better tailor our marketing to you and may also use this information to customize content on our website, enable a shopping cart, or conduct research. Third parties only collect anonymous Web Behavior Information through the use of web beacons, allowing statistical analysis relating to the performance of our advertising. We may use third party service providers to help us analyze certain online activities. For example, these service providers may help us measure the performance of our online campaigns or analyze visitor activity on Mindprint’s website. We may permit these service providers to use cookies and other technologies to perform these services for Mindprint. We do not share any personal information about our customers with these third party service providers, and these service providers do not collect such information on our behalf. Our third party service providers are required to comply fully with this Privacy and Security Policy.

Mindprint gives or in the future may give you the ability to connect with other individuals who have Mindprint accounts through our community forums, relative finding features, and other sharing features. In addition, you may choose to disclose, through other means not associated with Mindprint, any part of your Personal Information to friends and/or family members, teachers, third-party service providers, health care professionals, and/or other individuals. We recommend that you make such choices carefully.

Personal Information, once released or shared, can be difficult to contain. Mindprint will have no responsibility or liability for any consequences that may result because you have released or shared Personal Information with a third party. Likewise, if you are reading this because you have access to the Personal Information of a Mindprint customer through a multi-profile account, we urge you to recognize your responsibility to protect the privacy of that person. It is incumbent upon customers to share Personal Information only with people they know and trust. Users with multi-profile accounts should use caution in setting profile-level privacy settings.

We do not sell, lease, or rent your individual-level Personal Information without your explicit consent. As a general rule, Mindprint will not disclose your individual-level Personal Information to any third party, except under the following circumstances:

Partners or service providers (e.g. credit card processors) process and/or store the information in order to help us provide, understand or improve Mindprint’s Services.

We are required to do so by law or we do so in coordination with regulatory authorities (see the section below titled “Information Disclosure Required By Law”).

You have provided explicit consent for us to do so.

Mindprint may make anonymous or aggregate personal information and disclose such data only in a non-personally identifiable manner to:

Advertisers and other third parties for their marketing, promotional or other commercial purposes;

Research organizations approved by Mindprint Learning that conduct research into cognitive behavior; and

Users of the Service for purposes of comparison of their personal situation relative to the broader community.

Such information does not identify you or your children individually. Access to your Registration Information, Account Credentials, Account Information and any other personal information you provide is strictly restricted and used in accordance with specific internal procedures and safeguard governing access, in order to operate, develop or improve the Service. These individuals have been selected in accordance with our security policies and practices and are bound by confidentiality obligations. They may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. We may also use third party vendors or service providers to help us provide the Service to you, such as sending e-mail messages on our behalf or hosting and operating a particular feature or functionality of the Service. Our contracts with these third parties outline the appropriate use and handling of your information and prohibit them from using any of your personal information for purposes unrelated to the product or service they’re providing. We require such third parties to maintain the confidentiality of the information we provide to them.

Under certain circumstances Personal Information may be subject to disclosure pursuant to judicial or other government subpoenas, warrants, or orders, or in coordination with regulatory authorities. You acknowledge and agree that Mindprint is free to preserve and disclose any and all Personal Information to law enforcement agencies or others if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) comply with legal or regulatory process (such as a judicial proceeding, court order, or government inquiry) or obligations that Mindprint may owe pursuant to ethical and other professional rules, laws, and regulations; (b) enforce the Mindprint TOS; (c) respond to claims that any content violates the rights of third parties; or (d) protect the rights, property, or personal safety of Mindprint, its employees, its users, its clients, and the public. In the event we are required by law to make a disclosure, we will notify you through the contact information you have provided to us in advance, unless doing so would violate the law or a court order.

Shopping

There are a number of separate products and services offered by third parties that may be complementary to your use of Mindprint, such as toy manufacturers or application developers (collectively, “Mindprint Shopping”). If you choose to buy these separate products or services, disclose information to the providers, or grant them permission to collect information about you, then their use of your information is governed by their privacy policies. You should evaluate the practices of external services providers before deciding to use their services. Mindprint is not responsible for their privacy practices. If you choose to purchase through a third party provider, Mindprint encourages you to check the privacy policy of that site. Mindprint may present links in a format that enables us to keep track of whether these links have been followed and whether any action has been taken on a third party Web site. We use this information to improve the quality of the Mindprint offers and customized content on the Service. We may also receive a commission on certain sales if you choose to purchase those products.

From time to time, Mindprint may offer you the opportunity to participate in contests, giveaways and other promotions. Any information submitted in connection with such activities will be treated in accordance with this Privacy and Security Policy, except as specifically set forth in the rules for those contests, giveaways or promotions. From time to time, Mindprint may also ask you to participate in surveys designed to help Mindprint improve the Site. Any personal information provided to Mindprint in connection with any survey will be used only in relation to that survey and as elsewhere set forth in this Policy.

Mindprint provides links to third-party websites operated by organizations not affiliated with Mindprint. Mindprint does not disclose your Personal Information to organizations operating linked third-party websites. Mindprint does not review or endorse, and is not responsible for, the privacy practices of these organizations. We encourage you to read the privacy statements of each and every website that you visit. This Privacy Statement applies solely to information collected by Mindprint.

We post testimonials from consenting customers on our web site, and may use testimonials in other formats consistent with consent received. Customer testimonials may contain personally identifiable information. We may use your Personal Information to contact you to obtain a testimonial and obtain your consent via email or agreement sent via fax, pdf or mail prior to using such testimonial and/or using your name along with your testimonial.

You can opt-out of receiving certain messages or notifications from us by logging into your Mindprint account and changing Notifications Settings or by contacting our Privacy Administrator at info@MindprintLearning.com. You can also click the “unsubscribe” button at the bottom of promotional email communications. Please note that you may not opt-out of receiving non-promotional messages regarding your account, such as technical notices, purchase confirmations, or Service-related emails.

At your written request we will close your account and will remove Cognitive Information from your account. See the section below titled “Account Closure and Correction of Personal Information.”

You can use the browser that you are viewing this website with to enable, disable or delete cookies. Please note that if you set your browser to disable cookies, you may not be able to access secure areas of the website and other parts of the website may also not work properly. To find out more about cookies and how to manage them, please review our Cookie Policy.

If you no longer wish to participate in our Services, you may close your account by sending a request to info@MindprintLearning.com. When you request us to delete your account for the Service, your data will be permanently expunged from our primary production servers and further access to your account will not be possible. We retain limited Registration Information related to your order history (e.g., name, contact, and transaction data) for accounting and compliance purposes. However, portions of your data, consisting of aggregate data derived from your Account Information, may remain on our production servers indefinitely. Your data may also remain on a backup server or media. Mindprint keeps these backups to ensure our continued ability to provide the Service to you in the event of malfunction or damage to our primary production servers. We also reserve the right to use any aggregated or anonymous data derived from or incorporating your Personal Information.

You may also correct or reset Self-Reported Information entered into a survey, form, or feature from within your account. However, once your child takes the assessment, we cannot change the name, gender or birth date associated with the results. If you would like to share your child’s assessment results, it will include the name, gender and birth date you provided us at the time of registration and we cannot modify that information under any circumstances. If you decide not to provide us with accurate information for any reason, we are not responsible for any difficulties or inconveniences this could cause with third parties such as teachers, schools or other testing services.

We provide our registered customers with periodic updates about new product reviews added to our database, new services other and email alerts. We also allow users to subscribe to email newsletters and our blog and from time to time may transmit emails promoting Mindprint Learning or third-party goods or services. MindprintLearning.com subscribers have the ability to opt-out of receiving our promotional emails and to terminate their newsletter subscriptions by following the instructions in the emails. Opting out in this manner will not end transmission of service-related emails, such as email alerts.

Mindprint is committed to protecting the privacy of children as well as adults. A parent or guardian, may create an account for and provide Self-Reported Information on behalf of his or her child. The parent or guardian assumes full responsibility for ensuring that the information that he/she provides to Mindprint about his or her child is kept secure and that the information submitted is accurate.

Mindprint takes seriously the trust you place in us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of information, Mindprint uses a range of reasonable physical, technical, and administrative measures to safeguard your Personal Information, in accordance with current technological and industry standards. In particular, all connections to and from our website are encrypted from the time you submit your Login ID and Password. This enables client and server applications to communicate in a way that is designed to prevent eavesdropping, tampering and message forgery.

We use a combination of firewall barriers, encryption techniques and authentication procedures, among others, to maintain the security of your online session and to protect MindprintLearning.com accounts and systems from unauthorized access.

When you register for the Service, Mindprint Learning requires a password from you for your privacy and security. Mindprint Learning transmits information such as your Registration Information for MindprintLearning.com or Account Credentials securely.

Our servers are in a secure facility. Access requires multiple levels of authentication, including biometrics recognition procedures. Security personnel monitor the system 7 days a week, 24 hours a day.

Our databases are protected from general employee access both physically and logically. We encrypt your Service password so that your password cannot be recovered, even by us. All backup drives and tapes also are encrypted.

Please recognize that protecting your Personal Information is also your responsibility. We ask you to be responsible for safeguarding your password, secret questions and answers, and other authentication information you use to access our Services. You should not disclose your authentication information to any third party and should immediately notify Mindprint of any unauthorized use of your password. Mindprint cannot secure Personal Information that you release on your own or that you request us to release.

However, it is important to understand that these precautions apply only to our Site and systems. We exercise no control over how your information is stored, maintained or displayed by third parties or on third-party sites.

In the event that Mindprint goes through a business transition such as a merger, acquisition by another company, or sale of all or a portion of its assets, your Personal Information will likely be among the assets transferred. In such a case, your information would remain subject to the promises made in any pre-existing Privacy Statement.

This Privacy Statement was last updated May 26, 2014. Whenever this Privacy Statement is changed in a material way, a notice will be posted as part of this Privacy Statement and on our customers’ account login pages for 30 days. After 30 days the changes will become effective. In addition, all customers will receive an email with notification of the changes.

If you have a security & privacy related concern or questions about this statement, please email Mindprint’s Privacy Administrator at info@MindprintLearning.com. We will work closely with you to ensure a rapid and personal response to your concerns. You can also contact us at this address if you have a question about Mindprint’s handling of your information:

Mindprint is committed to maintaining the confidentiality, integrity and security of any personal information about our users and the children they love. This Privacy & Security Statement explains how we protect personal information provided through our websites www.MindprintLearning.com and www.TheEducatedMom.com (the “Sites”) and how we use that information in connection with our service offered through the Sites (the “Service”).

Mindprint stresses its privacy and security standards to guard against identity theft and provide security for your Personal Information. We regularly re-evaluate our privacy and security policies and adapt them as necessary to deal with new challenges.

“Mindprint Informatics” means research and information gathering that Mindprint performs using aggregated Cognitive and Self-Reported information from users. No individual level information will be shared. Mindprint may use this information with the intent to publish in a peer-reviewed scientific journal or may lead to commercialization with a third party. Mindprint Informatics activities do not include Mindprint Analytics.

“Mindprint Analytics” means research and analytical activities performed by Mindprint on user data. These activities may include, among other things, improving our Services and/or offering new products or services to you; performing quality control activities; conducting data analysis that may lead to and/or include commercialization with a third party.

“Service” or “Services” means Mindprint’s products, software, services, mobile application, and website as accessed from time to time by the user, regardless if the use is in connection with an account or not.

“Personal Information” is information that can be used to identify you, either alone or in combination with other information. Mindprint collects and stores the following types of Personal Information (see Terms of Service for a full list of related definitions):

“Cognitive Information” is information generated through the administration by you to yourself or your child of cognitive tests assessments, which Mindprint then processes and interprets.

“Self-Reported Information” is all information about yourself and/or your child, including any conditions or other health-related information, personal interests, and other information that you enter into surveys, forms, or features while signed in to your Mindprint account. Self-Reported Information is included in Mindprint Analytics.

“User Content” is all information, data, text, software, photographs, graphics, video, messages, or other materials – other than Cognitive Information and Self-Reported Information – generated by users of Mindprint Services and transmitted, whether publicly or privately, to or through Mindprint.

Mindprint collects Personal Information from you for all purposes necessary to ensure the regular operation of your account and/or availability of our Services. These include, among other things, providing you with our Services; improving our Services and/or offering new products or services to you; informing you about events; contacting you to obtain testimonials or for other promotional purposes; performing quality control activities; and conducting Mindprint Analytics.

We use Registration Information to enable your purchase, inform you when you or your child’s Cognitive Information is available to you, provide you with customer service, manage our Services, and authenticate your website visits and usage.

We may disclose to third parties, and/or use in our Services, “Aggregated Cognitive and Self-Reported Information”, which is Cognitive and Self-Reported Information that has been stripped of Registration Information and combined with data from a number of other users sufficient to minimize the possibility of exposing individual-level information while still providing scientific evidence. Your individual-level Cognitive and/or Self-Reported Information will not be shared for conducting scientific research or otherwise accessed by any third parties for commercial use. However, we may use your Cognitive and/or Self-Reported Information for Mindprint Informatics purposes as described above, which may include disclosure of Aggregated Cognitive and Self-Reported Information to third-party non-profit and/or commercial research partners who may publish that information in a peer-reviewed scientific journal or use for other commercial activities.

We will never release your individual-level Cognitive and/or Self-Reported Information to a third party unless required by law.

We use Web Behavior Information to track and monitor aggregate usage of our website, for quality control, to improve our Services, and/or to target advertising for our products and services and your Web Behavior Information may be used and disclosed to third parties in aggregate form for Mindprint research intended to be published in peer-reviewed scientific journals. We may still use your Web Behavior Information for Mindprint Analytics purposes as described above, which may include disclosure of aggregated Web Behavior Information to third-party non-profit and/or commercial partners.

We may give you the ability to share your Cognitive Information with other Mindprint users associated with your Account Profile through sharing features upon your consent.

Contribution of Personal Information other than Registration Information is voluntary and permission-based.

Providing Self-Reported Information through surveys, forms, or features is voluntary.

At your written request we will close your account. As a result, all Cognitive Information will be removed from the account and will no longer be accessible. Mindprint will not use your Cognitive Information in new research that starts thirty (30) days or more after account closure. We cannot remove Cognitive Information that has previously been used for published research or shared with external collaborators before account closure. (See the section below titled “Account Closure and Correction of Personal Information”.)

“Mindprint” means Mindprint, Inc., whose principal place of business is at 252 Nassau Street, 2nd Floor, Princeton, NJ 08542, and all affiliates and entities under common ownership with Mindprint.

“Mindprint Informatics” means research and information gathering that Mindprint performs using aggregated Cognitive and Self-Reported information from users. No individual level information will be shared. Mindprint may use this information with the intent to publish in a peer-reviewed scientific journal or may lead to commercialization with a third party. Mindprint Informatics activities do not include Mindprint Analytics.

“Mindprint Analytics” means research and analytical activities performed by Mindprint on user data. These activities may include, among other things, improving our Services and/or offering new products or services to you; performing quality control activities; conducting data analysis that may lead to and/or include commercialization with a third party.

“Service” or “Services” means Mindprint’s products, software, services, and website as accessed from time to time by the user, regardless if the use is in connection with an account or not.

Mindprint recognizes the importance of privacy and respects your desire to store and access your information in a private and secure manner. This Privacy & Security Statement for www.MindprintLearning.com is intended to make you aware of how we handle your Personal Information. We are committed to providing you a secure, user-controlled environment for the use of our Services. At the same time, you share responsibility for maintaining privacy and security – for example, by keeping your password secure. We encourage you to familiarize yourself with this Privacy & Security Statement. Our Terms of Service explain that, by using our website and signing up for our service, you are allowing us to process your personal information according to the provisions set forth in those documents and this Privacy & Security Statement.

In the course of your relationship with Mindprint, we collect several types of Personal Information. “Personal Information” is information that could be used to identify you, either alone or in combination with other information. We collect such information from you when you purchase our Services, create a personal account, complete surveys and forms, and/or when you communicate with us or request information from us. Personal Information collected online or through our mobile application can be combined with Personal Information collected offline. We collect five primary types of Personal Information through our Service and website.

“Registration Information” is information that we collect from you when you purchase or sign up for our Services. Examples of such information include your name, credit card information, billing and shipping addresses, and contact information, such as email address and telephone number.

“Cognitive Information” consists of the results generated from the administration of cognitive test assessments which are analyzed and processed or you otherwise contribute or access your Cognitive Information through our Services. Cognitive Information is stored securely on our servers.

“Self-Reported Information” includes information you provide to us, including but not limited to information about an individual’s diagnosed conditions (e.g. Dislexia, Anxiety, ADHD), other health-related information (e.g. Physical Disabilites), personal interests (e.g., hobbies), and/or family history (e.g. similar information about family members). We collect this information from you if and when you enter the information into surveys, forms, or features while signed in to your account. Self-Reported Information is included in Mindprint Analytics.

“User Content” is all information other than Cognitive Information or Self-Reported Information generated by users of Mindprint Services and transmitted, whether publicly or privately, to Mindprint. User Content may include data, text, software, photographs, graphics, video, messages, or other materials. For example, User Content includes posts made to the Mindprint community forums or emails to Customer Support. User Content does not include Cognitive Information or Self-Reported Information.

Mindprint collects Personal Information from you for all purposes necessary to ensure the regular operation of your account and/or availability of our Services. These include, among other things, providing you with our Services; improving our Services and/or offering new products or services to you; informing you about events; contacting you to obtain testimonials or for other promotional purposes; performing quality control activities; and conducting Mindprint Informatics. Mindprint may provide your Personal Information to our third-party service providers, which are companies and people that help us provide, understand and improve our Services. For example, we may use service providers to help host our website, run our existing or future mobile application, send emails, implement our marketing campaigns, measure the effectiveness of our advertising, conduct surveys or polls, obtain testimonials, or otherwise help us run or improve our business. In all instances, our service providers act on Mindprint’s behalf and we require by contract that they protect the confidentiality of any information they receive from us. Certain areas and features of MindprintLearning.com are available to you without registration or the need to provide to us any information. However, other features of the Site or the Service require registration, which involves provision to Mindprint of Personal Information. Certain of this information (e.g. an accurate birth month and year of your child) is essential for us to provide you with accurate results and product recommendations.

Once your child takes the assessment, we cannot change the name, gender or birth date associated with the results. If you would like to share your child’s assessment results, it will include the name, gender and birth date you provided us at the time of registration and we cannot modify that information under any circumstances. If you decide not to provide us with accurate information for any reason, we are not responsible for any difficulties or inconveniences this could cause with third parties such as teachers, schools or other testing services.

If for any reason, you are uncomfortable providing this level of detail on your child we remind you that it is essential for the best results to provide the exact month and year of your child’s birth and your child’s gender. Below we will describe the additional ways in which we use subsets of Personal Information.

We use your Registration Information to authenticate your website visits and usage; to enable your purchase; to communicate with you about information, services, and products that you have requested; and to manage and improve our website, software, and Services. We give you the opportunity to opt out of optional communications, either through our Service or by contacting our Privacy & Security Administrator at info@MindprintLearning.com.

We use your Cognitive and Self-Reported Information to provide you with Mindprint Services, customize the user experience, and enhance our features. Self-Reported Information is used to customize your user experience – for example, we may suggest that Mindprint is not appropriate for use given reported age, conditions or behaviors. We may include your Cognitive Information and Self-Reported Information in Aggregated Cognitive and Self-Reported Information disclosed to third parties for the purpose of publication in a peer-reviewed scientific journal or disclosed to third-party research partners for use in commercial activity. Research partners may include commercial or non-profit organizations that conduct or support scientific/educational research or conduct or support thedevelopment of drugs or devices to diagnose, predict, or treat certain conditions. Mindprint Informatics is intended to advance cognitive knowledge and to create, commercialize, or undertake activities toward the practical applications of this information to the improvement of learning outcomes.

Mindprint uses User Content to provide our Services and improve the overall user experience. For example, product reviews or posts made to TheEducatedMom.com blog or other Mindprint community forums are publicly displayed to other users. By submitting, posting, or displaying User Content, you give Mindprint a non-exclusive license to use any User Content that you submit, post, or display on or through the Services, as further described in Section 11 of the Terms of Service. Mindprint may make such User Content available to other companies, organizations, or individuals with whom Mindprint has relationships, and to use such User Content in connection with the provision of those services. Mindprint, in performing the required technical steps to provide the Services to our users, may also (a) transmit or distribute your User Content over various public networks and in various media; and (b) make such changes to your content as are necessary to conform and adapt that content to the technical requirements of connecting networks, devices, services, or media. Web Behavior Information is collected through log files, cookies, and web beacon technology during a visit to the Mindprint website. Web Behavior Information is used to improve our Services and the overall user experience. Web Behavior Information may be used and disclosed to third parties in aggregate form for Mindprint Research intended to be published in peer-reviewed scientific journals or for R&D purposes as described above, which may include disclosure of aggregated Web Behavior Information to third-party non-profit and/or commercial research partners.

Log Files. When users visit our website, Mindprint gathers certain technical and navigational information automatically and stores it in log files. This information includes Internet Protocol (IP) addresses, browser type, Internet Service Provider, referring/exit pages, operating system, date/time stamp, and clickstream data (i.e. a list of pages or URLs visited). This information may be linked to a particular user’s profile ID or order number. We use this information to analyze trends, administer the site, track users’ movements around the site, identify and resolve issues, and gather demographic information about our user base as a whole.

The Mindprint website also uses “cookies,” which are alphanumeric identifiers in the form of text files that are inserted and stored by your Web browser on your computer’s hard drive. Mindprint may set and access cookies on your computer to track and store preferential information about you. Mindprint may gather information about you through cookie technology. For example, Mindprint may assign a cookie to you, to limit the amount of times you see a particular Mindprint offer or to help better determine which Mindprint offers to serve to you. Please note that most Internet browsers will allow you to stop cookies from being stored on your computer and to delete cookies stored on your computer. If you choose to eliminate cookies, the full functionality of the Service may be impaired for you. We encode our cookies so that only we can interpret the information stored in them.

Web Beacons. A web beacon is a clear graphic image that is loaded by your web browser when it accesses a website and that records a user’s visit to a particular web page. We, or third parties that work for us, may place cookies and web beacons on our website, in our emails, and in our advertisements that appear on other websites or in emails sent by others that mention our products and services with our permission. The purpose of our web beacons is to support operation of our website and to offer additional products and services through targeted advertisements. For example, we may use beacons to determine when someone views a web page, count how many individuals visit our website after clicking advertisements placed on other websites, or count how many people have purchased products from our website after viewing an advertisement we placed. Web beacons may also help us determine the effectiveness of an email campaign because the beacons can count the number of individuals who open an email or forward it to others. We use this Web Behavior Information to better tailor our marketing to you and may also use this information to customize content on our website, enable a shopping cart, or conduct research. Third parties only collect anonymous Web Behavior Information through the use of web beacons, allowing statistical analysis relating to the performance of our advertising. We may use third party service providers to help us analyze certain online activities. For example, these service providers may help us measure the performance of our online campaigns or analyze visitor activity on Mindprint’s website. We may permit these service providers to use cookies and other technologies to perform these services for Mindprint. We do not share any personal information about our customers with these third party service providers, and these service providers do not collect such information on our behalf. Our third party service providers are required to comply fully with this Privacy and Security Policy.

Mindprint gives or in the future may give you the ability to connect with other individuals who have Mindprint accounts through our community forums, relative finding features, and other sharing features. In addition, you may choose to disclose, through other means not associated with Mindprint, any part of your Personal Information to friends and/or family members, teachers, third-party service providers, health care professionals, and/or other individuals. We recommend that you make such choices carefully.

Personal Information, once released or shared, can be difficult to contain. Mindprint will have no responsibility or liability for any consequences that may result because you have released or shared Personal Information with a third party. Likewise, if you are reading this because you have access to the Personal Information of a Mindprint customer through a multi-profile account, we urge you to recognize your responsibility to protect the privacy of that person. It is incumbent upon customers to share Personal Information only with people they know and trust. Users with multi-profile accounts should use caution in setting profile-level privacy settings.

We do not sell, lease, or rent your individual-level Personal Information without your explicit consent. As a general rule, Mindprint will not disclose your individual-level Personal Information to any third party, except under the following circumstances:

Partners or service providers (e.g. credit card processors) process and/or store the information in order to help us provide, understand or improve Mindprint’s Services.

We are required to do so by law or we do so in coordination with regulatory authorities (see the section below titled “Information Disclosure Required By Law”).

You have provided explicit consent for us to do so.

Mindprint may make anonymous or aggregate personal information and disclose such data only in a non-personally identifiable manner to:

Advertisers and other third parties for their marketing, promotional or other commercial purposes;

Research organizations approved by Mindprint Learning that conduct research into cognitive behavior; and

Users of the Service for purposes of comparison of their personal situation relative to the broader community.

Such information does not identify you or your children individually. Access to your Registration Information, Account Credentials, Account Information and any other personal information you provide is strictly restricted and used in accordance with specific internal procedures and safeguard governing access, in order to operate, develop or improve the Service. These individuals have been selected in accordance with our security policies and practices and are bound by confidentiality obligations. They may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations. We may also use third party vendors or service providers to help us provide the Service to you, such as sending e-mail messages on our behalf or hosting and operating a particular feature or functionality of the Service. Our contracts with these third parties outline the appropriate use and handling of your information and prohibit them from using any of your personal information for purposes unrelated to the product or service they’re providing. We require such third parties to maintain the confidentiality of the information we provide to them.

Under certain circumstances Personal Information may be subject to disclosure pursuant to judicial or other government subpoenas, warrants, or orders, or in coordination with regulatory authorities. You acknowledge and agree that Mindprint is free to preserve and disclose any and all Personal Information to law enforcement agencies or others if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) comply with legal or regulatory process (such as a judicial proceeding, court order, or government inquiry) or obligations that Mindprint may owe pursuant to ethical and other professional rules, laws, and regulations; (b) enforce the Mindprint TOS; (c) respond to claims that any content violates the rights of third parties; or (d) protect the rights, property, or personal safety of Mindprint, its employees, its users, its clients, and the public. In the event we are required by law to make a disclosure, we will notify you through the contact information you have provided to us in advance, unless doing so would violate the law or a court order.

Shopping

There are a number of separate products and services offered by third parties that may be complementary to your use of Mindprint, such as toy manufacturers or application developers (collectively, “Mindprint Shopping”). If you choose to buy these separate products or services, disclose information to the providers, or grant them permission to collect information about you, then their use of your information is governed by their privacy policies. You should evaluate the practices of external services providers before deciding to use their services. Mindprint is not responsible for their privacy practices. If you choose to purchase through a third party provider, Mindprint encourages you to check the privacy policy of that site. Mindprint may present links in a format that enables us to keep track of whether these links have been followed and whether any action has been taken on a third party Web site. We use this information to improve the quality of the Mindprint offers and customized content on the Service. We may also receive a commission on certain sales if you choose to purchase those products.

From time to time, Mindprint may offer you the opportunity to participate in contests, giveaways and other promotions. Any information submitted in connection with such activities will be treated in accordance with this Privacy and Security Policy, except as specifically set forth in the rules for those contests, giveaways or promotions. From time to time, Mindprint may also ask you to participate in surveys designed to help Mindprint improve the Site. Any personal information provided to Mindprint in connection with any survey will be used only in relation to that survey and as elsewhere set forth in this Policy.

Mindprint provides links to third-party websites operated by organizations not affiliated with Mindprint. Mindprint does not disclose your Personal Information to organizations operating linked third-party websites. Mindprint does not review or endorse, and is not responsible for, the privacy practices of these organizations. We encourage you to read the privacy statements of each and every website that you visit. This Privacy Statement applies solely to information collected by Mindprint.

We post testimonials from consenting customers on our web site, and may use testimonials in other formats consistent with consent received. Customer testimonials may contain personally identifiable information. We may use your Personal Information to contact you to obtain a testimonial and obtain your consent via email or agreement sent via fax, pdf or mail prior to using such testimonial and/or using your name along with your testimonial.

You can opt-out of receiving certain messages or notifications from us by logging into your Mindprint account and changing Notifications Settings or by contacting our Privacy Administrator at info@MindprintLearning.com. You can also click the “unsubscribe” button at the bottom of promotional email communications. Please note that you may not opt-out of receiving non-promotional messages regarding your account, such as technical notices, purchase confirmations, or Service-related emails.

At your written request we will close your account and will remove Cognitive Information from your account. See the section below titled “Account Closure and Correction of Personal Information.”

You can use the browser that you are viewing this website with to enable, disable or delete cookies. Please note that if you set your browser to disable cookies, you may not be able to access secure areas of the website and other parts of the website may also not work properly. To find out more about cookies and how to manage them, please review our Cookie Policy.

If you no longer wish to participate in our Services, you may close your account by sending a request to info@MindprintLearning.com. When you request us to delete your account for the Service, your data will be permanently expunged from our primary production servers and further access to your account will not be possible. We retain limited Registration Information related to your order history (e.g., name, contact, and transaction data) for accounting and compliance purposes. However, portions of your data, consisting of aggregate data derived from your Account Information, may remain on our production servers indefinitely. Your data may also remain on a backup server or media. Mindprint keeps these backups to ensure our continued ability to provide the Service to you in the event of malfunction or damage to our primary production servers. We also reserve the right to use any aggregated or anonymous data derived from or incorporating your Personal Information.

You may also correct or reset Self-Reported Information entered into a survey, form, or feature from within your account. However, once your child takes the assessment, we cannot change the name, gender or birth date associated with the results. If you would like to share your child’s assessment results, it will include the name, gender and birth date you provided us at the time of registration and we cannot modify that information under any circumstances. If you decide not to provide us with accurate information for any reason, we are not responsible for any difficulties or inconveniences this could cause with third parties such as teachers, schools or other testing services.

We provide our registered customers with periodic updates about new product reviews added to our database, new services other and email alerts. We also allow users to subscribe to email newsletters and our blog and from time to time may transmit emails promoting Mindprint Learning or third-party goods or services. MindprintLearning.com subscribers have the ability to opt-out of receiving our promotional emails and to terminate their newsletter subscriptions by following the instructions in the emails. Opting out in this manner will not end transmission of service-related emails, such as email alerts.

Mindprint is committed to protecting the privacy of children as well as adults. A parent or guardian, may create an account for and provide Self-Reported Information on behalf of his or her child. The parent or guardian assumes full responsibility for ensuring that the information that he/she provides to Mindprint about his or her child is kept secure and that the information submitted is accurate.

Mindprint takes seriously the trust you place in us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of information, Mindprint uses a range of reasonable physical, technical, and administrative measures to safeguard your Personal Information, in accordance with current technological and industry standards. In particular, all connections to and from our website are encrypted from the time you submit your Login ID and Password. This enables client and server applications to communicate in a way that is designed to prevent eavesdropping, tampering and message forgery.

We use a combination of firewall barriers, encryption techniques and authentication procedures, among others, to maintain the security of your online session and to protect MindprintLearning.com accounts and systems from unauthorized access.

When you register for the Service, Mindprint Learning requires a password from you for your privacy and security. Mindprint Learning transmits information such as your Registration Information for MindprintLearning.com or Account Credentials securely.

Our servers are in a secure facility. Access requires multiple levels of authentication, including biometrics recognition procedures. Security personnel monitor the system 7 days a week, 24 hours a day.

Our databases are protected from general employee access both physically and logically. We encrypt your Service password so that your password cannot be recovered, even by us. All backup drives and tapes also are encrypted.

Please recognize that protecting your Personal Information is also your responsibility. We ask you to be responsible for safeguarding your password, secret questions and answers, and other authentication information you use to access our Services. You should not disclose your authentication information to any third party and should immediately notify Mindprint of any unauthorized use of your password. Mindprint cannot secure Personal Information that you release on your own or that you request us to release.

However, it is important to understand that these precautions apply only to our Site and systems. We exercise no control over how your information is stored, maintained or displayed by third parties or on third-party sites.

In the event that Mindprint goes through a business transition such as a merger, acquisition by another company, or sale of all or a portion of its assets, your Personal Information will likely be among the assets transferred. In such a case, your information would remain subject to the promises made in any pre-existing Privacy Statement.

This Privacy Statement was last updated May 26, 2014. Whenever this Privacy Statement is changed in a material way, a notice will be posted as part of this Privacy Statement and on our customers’ account login pages for 30 days. After 30 days the changes will become effective. In addition, all customers will receive an email with notification of the changes.

If you have a security & privacy related concern or questions about this statement, please email Mindprint’s Privacy Administrator at info@MindprintLearning.com. We will work closely with you to ensure a rapid and personal response to your concerns. You can also contact us at this address if you have a question about Mindprint’s handling of your information: