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Social Media

From the simple basics of Facebook and Twitter through to the more advanced stages of social media monitoring and insight, we'll show you why social media is so powerful.

Led by one of our Social Media experts, both our standard and advanced courses take a hands-on, interactive approach.

In the advanced session will take an in-depth look at social media monitoring, engagement and analytics tools, and show you how to gather valuable insight to feed back into your campaigns.

Our Social Media courses are available as private training sessions across the USA. We can tailor the content to your business needs, which is ideal if you have a team you want to bring up to speed in social media.

Social MediaStandard1 day Private Course

During the day we'll demystify and deconstruct the world of social media and take a fun, interactive approach in which we’ll explain and introduce the most popular channels such as Facebook, Instagram and Snapchat and give you tips on how to avoid common mistakes.

By the end of the course you'll be equipped with the skills to help you create a social media strategy as well as a professional and effective social media presence for your business or brand.

What will I learn?

Upon completion of this course you’ll have gained the skills to:

Understand what social media is and how to use if for your business

Understand how social media fits in to your digital marketing strategy

Define clear objectives and create a social media strategy

Define the advantages and disadvantages of each main channel

Know how to protect your business on social media

Why should I take this course?

If you want to learn how to use social media for business this course is ideal. You may be a professional in a digital, marketing or PR role or currently not doing any social media activity or simply want to learn best practices.

Course Overview

What is Social Media?

Why do people use social media?

The zero moment of truth – ZMOT

Social media theory – the 1:9:90 rule

Social media best practice

Setting your goals and objectives

Define your objectives

The social media lifecycle

Identifying the right platform for you

Identifying opportunities

Getting the information you need

Choosing where to exist online

Restrictions

Overview of most popular Social Platforms

Facebook

Twitter

LinkedIn

Google+

Instagram

Pinterest

Snapchat

How to protect your business on social media

Creating a social media policy

Risk management

Setting up a crisis response plan

Dealing with negative comments

Social MediaAdvanced1 day Private Course

This course has been designed to take an in-depth look into the social media monitoring, engagement and analytics tools and show how to gather valuable insight to feed back into your campaigns.

We'll cover ROI through social media, analytics tools for each of the main platforms, tracking trends, metrics & social media mentions. The course will also cover social media paid advertising best practices and strategies. This course will empower you with a broader knowledge and understanding of how to measure and optimize your organic and paid social media presence.
This course compliments our Google Analytics Standard and Content Marketing courses.

What will I learn?

Upon completion of this course you’ll have gained the skills to:

Tying social media into your digital marketing strategy

Gain insights into social media analytics

Use social media monitoring platforms and engagement tools

Optimize social media profiles for search

Strategies for social media paid advertising campaigns

Why should I take this course?

This course has been designed for people already using social media for online marketing, such as managing Facebook pages or Instagram feeds.
If you’re looking to build on or improve existing social campaigns (both paid and organic), this course will be suitable.

Don't miss out

People we've trained

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Google Analytics, Google Tag Manager, Social Media Standard

Sesame Street

We worked with Sesame Street to deliver a variety of bespoke, private training sessions. We delivered Social Media training to provide quick wins and longer term objectives to help Sesame Street’s digital team improve their social presence. We also provided Google Analytics and Google Tag Manager training to help enhance their use of measuring, reporting and analyzing data.

Google Ads (AdWords) Standard

Nestlé

Jellyfish were approached by Nestlé to run a bespoke, tailored Google Ads (AdWords) course. Here’s what one of the delegates had to say about the training “It's great to be able to understand paid media in simpler terms and use a live account to understand how PPC is applied. We focused on the importance of PPC within the business and now have clear objectives."

User Experience Standard

Investors in People

“Really useful day, we covered a lot of valuable information in the session and I’m already putting the training to good use. I wanted to attend this training to help measure the success of UX changes and functionality updates to our website, which this has helped me to do.” Grace Connolly, Product Manager

Google Analytics, Google BigQuery Standard

Aberdeen Asset Management

Aberdeen Asset Management came to us initially for training and impressed by our expertize have since become a valuable analytics client. Here’s what Alex Pang, Marketing Research and Intelligence Manager had to say: “Training has allowed me to appreciate what capabilities BigQuery has and how it can help us better understand our data. As such I am now in the position where I can use my knowledge of BigQuery to guide the team in delivering on our marketing objectives.”

Digital Marketing Standard

Infinity Cloud

The leading Call Tracking and Hosted PBX service provider approached us to deliver a Digital Marketing training session to their entire client facing workforce to equip the team with the skills and confidence to talk digital across the group so they can position their services better. Here’s what David Cornelius, Sales Director had to say: “The training gave a great overview to the team about digital marketing. Importantly the trainers used their real world experience to bring the content to life and engage with our attendees."

Google Tag Manager Standard

DoubleClick

“The content was pitched at the right level, the pace was spot on and it was easy to understand the concepts of the platform. The trainer did a great job covering off the basics all the way up to more advanced features and use cases. He was very personable and knowledgeable and was able to answer pretty much every question without hesitation - a true expert!" Panesh Makwana, Platforms Sales Manager

SEO Advanced

Anglia Ruskin University

Here's what Fiona Harrison had to say after we ran a tailored SEO training session with her team: “The SEO training day we had with Jellyfish exceeded all our expectations. The day was a good balance of technical and content and we were all inspired by the trainer. I would absolutely recommend Jellyfish to any business who wants to take SEO seriously. We've started to implement what we have learned with positive results in our SEO data so far.”

Google Tag Manager Standard

Caravan Club

We ran a tailored Google Tag Manager training session for the Caravan Club not just so they could understand how GTM works from a technical perspective but so that each department understood how to leverage GTM for website and campaign optimisation. The team were keen to learn how they could look at their site and spot opportunities to understand how they were performing, as well as learn how to tag their site correctly from a remarketing perspective.

5

Inspiring and knowledgeable trainer

Gained very practical advice that I could immediately put into practice.

5

Great environment for learning

The training was relevant, insightful and presented in a fun but professional manner.

5

They certainly know the digital world

Very useful insights that have paid off time and time again since the course.