With viewability and ad fraud capturing industry headlines, media sellers face increased pressure to prove the value of their inventory so advertisers can feel confident their message is being seen by the right audience to make an impact. Read More

Crossroads Technology Xchange will explore "PREDICTION" in relation to the business context of Mobile Big Data. Learn how defining "Big Data" in the "CONTEXT" of business decision making begs the implications of predictive modeling and shapes the way leading global brands extract and analyze BIG DATA. Read More