Rihanna for River Island Autumn/Winter 2013 Ads Are Street-Chic

Fans of the stylish singer are sure to adore the Rihanna for River Island Autumn/Winter 2013 Campaign that might not feature RiRi herself, but certainly captures the essence of the Bajan singer.

Eccentric patterns are highlighted against city street scenes while the main photo from the campaign has several of the models speckled over a set of scaffolding. Fierce ladies strutting through streets in stilettos are plentiful as is the pairing of traditionally formal accessories like shoes being paired with tracksuits or bomber jackets.

There’s a definite sense of youthful street culture with the Rihanna for River Island Autumn/Winter 2013 Campaign and it’s no doubt to entice avid fans of the singer who’s renowned for her carefree style and attitude that have become something of a cultural statement for individuality.