The World Economic Forum's Abigail Nobel writes that the G7, the White House, and the Pope care about impact investing; that millennials - who also care - will inherit $30-$40 trillion from their baby boomer parents; and that there is actually something called the "lifestyles of health and sustainability" (LOHAS) market, and its $300B size has been growing 10% a year since the early 2000's. ​