News & Events

Vancouver Video Wall is a Monster (Sign Media Canada)

Lamar Transit Advertising and Monster Media Canada have launched a video wall in Vancouver City Station, which they say is the first large interactive liquid crystal display (LCD) array to be installed within any Canadian public transportation system.

The nine-screen 'Monster Wall' (see photo) is in one of the Canada Line's busiest stations, located at the downtown Vancouver corner of Granville Street and West Georgia Street. The station sees more than 750,000 passengers board its trains each month.

The video wall is equipped with a number of interactive technologies to enhance out-of-home (OOH) advertising campaigns. "Using motion recognition, touch control and mobile-device communication capabilities, the Monster Wall will be sure to capture and hold the attention of daily commuters," says Dan Maure, Vancouver-based general sales manager for Lamar Transit Advertising.

The first advertiser to launch a campaign on the multi-screen array is Telus, a national telecommunications provider. Lamar plans to roll out more interactive Monster Wall units in other Vancouver rapid-transit (RT) stations over the next 12 to 18 months.

Billboards ask public to fill in the blanks (Baton Rouge Business Report)

Baton Rouge Residents Given the Opportunity to Write Their Own Messages on Lamar’s Digital Billboards

Baton-Rouge based Lamar Advertising Company teamed up with Culture Candy, a cultural organization dedicated to fostering the growth of creative communities in the Baton Rouge area, to launch a digital campaign allowing residents to display their wit, intellect and passion on 13 digital billboards across the city.