Hotel LBI

Branding, Web Design, Advertising

creating an image, website and promotions to help launch the shore's
finest coastal hotel.

Hotel Assets

Brand design, graphic design, print production

Vinyl’s home of Long Beach Island is a popular tourist destination
in summer. After two large hotels burned down in the early 1900s
the island lacked high-end accommodations for visitors outside of
vacation rental properties. The owners of Hotel LBI set out to
fill that void and brought Vinyl on board to create an image and a
website fit for one of the finest hotels on the East Coast.

We were involved from the beginning of the project, before a
single brick was laid, helping to build the assets for the hotel
and generate visibility. the first step was creating assets for
the interior of the hotel, such as key cards, do not disturb signs
and informational materials. We worked hand and hand with the team
at hotel LBI to create visual identity system that embodied the
unique combination of luxury and tranquility that guests would
experience at the hotel. Ample white space paired with delicate
typography and subtle colors were used to frame the content about
the hotel and the island.

Website

ARCHITECTURE, UX, COPYWRITING, DESIGN, DEVELOPMENT

we built a fully custom website that could scale as the hotel
grew. prospective guests are served rich imagery, captured by the
talented team at
Ann Coen Photography, as they tour the amazing features of the hotel. once operations
were up and running, we built an easy-to-use interface on the back
end of the site, allowing the internal marketing team to keep the
content fresh.

Throughout the site, Smooth parallax animations and in-page videos
are used to create a modern, captivating experience and increase
visitor engagement.

Homepage

Weddings

Dining

Branding, Graphic Design, Photography

the hotel features several options for dining and drinks including
a world-class dining room, and a rooftop lounge and bar with
stunning sunset views over LBI's bay. vinyl created unique logos
and styles for each dining area and captured the food and spaces
to showcase on the website, social media and print materials.

Salon & Spa

Branding, Graphic Design, Photography

Lighthouse Beauty & Wellness offers premium salon and spa
services. vinyl was tasked with creating a logo and suite of
materials to shape the image and promote the spa's services.

Marketing

Outdoor, Digital, Search & Social

Launching a new hotel with little lead time before the island's
busy season was a tough task. vinyl helped drive occupancy by
creating a multi-channel marketing campaign to announce the grand
opening offer. outdoor ads were placed in the new york and
philadelphia metro areas and targeted online advertising was used
to drive traffic to the site. the campaign helped the hotel exceed
expected opening occupancy and set the stage for a tremendous
opening season.