Heineken Experience

Book your tickets for the Heineken Experience

The Heineken Experience is located in Heineken's oldest brewery. The 90-minute tour of the interactive Heineken Experience will tell you about the history, brewing process, and marketing of the Netherlands' most famous beer brand.

Heineken Experience

The Heineken Experience is located in the more than 100 year old Heineken brewery. In 1988, the brewery in the center of Amsterdam was closed and converted into the Heineken Experience. This approximately 1.5 hour interactive Heineken Experience tells about the history, the brewing process and marketing around Dutch well-known beer brand. Afterwards you complete the tour with two bottles of Heineken.

You can also opt for a VIP-Tour (except Saturday). With this extensive tour of 2.5 hours you will have a guide, five premium beers with Dutch cheeses and you will receive a personal Heineken bottle.

Tip: With 900,000 visitors a year one of the most popular sights in Amsterdam. Therefore avoid queues, book your time lock and tickets online. You also buy the tickets with a 3 euro discount!