Build-A-Bear has issued a safety recall on one of its soft toys amid safety concerns.

The Starbrights Dragon could pose 'a potential choking hazard to young children' because of a weakness in one of the seams.

Customers are being urged to return them to the store and exchange them for a new bear of their choice.

The recall states: "While the Starbrights Dragon passed all toy safety testing, it has come to our attention that the stuffing may become accessible due to a weakness of the satin seam on the middle section of the Starbrights Dragon, which could present a potential choking hazard to young children.

The Starbrights Dragon has been recalled

"Although we have had no reports of safety incidents from consumers and we are unaware of any injuries caused by this product, out of an abundance of caution, we are encouraging guests to immediately return the Starbrights Dragon to a local Build-A-Bear Workshop store to exchange for an available furry friend of their choice."

The recall was originally issued in October but is ongoing and remains in place.