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It says the ability to track eating habits automatically makes it unique among the dozens of fitness bands on the market.

'GoBe doesn't require you to keep a food diary, scan bar codes, or take photos of your meals.

'Only GoBe has a unique algorithm with measurements from the body manager's pressure, accelerometer, and impedance sensors to show you calories consumed; metabolic rate and calories burned during any activity; hydration; sleep; and stress.'

Artem Shipitsyn, CEO of Healbe, the firm behind the band

'We live in an age where people are struggling to take control of their health, and need simply ways to take control of their health' Artem Shipitsyn, CEO of the Healbe said.

'I found in my own experience it is not easy to understand the calories I was eating and how they affected by health.

The app can also measure water levels and even stress useing sensors on the back of the gadget

'I want to make health and fitness effortless, so people can simply live and better understand their own bodies in every moment.'