There usually comes a point every semester where, conveniently, many or all of my classes seem to focus on one similar topic. Right now, between my ethics in mass communication, PR/advertising law, PR online tactics and argumentative prose classes, the topic of ethics in social media is being discussed quite frequently.

I’ve also started to notice a lot more attention from the media surrounding this issue, especially since the FTC announced its decision to create a new set of regulations for advertising – more specifically, endorsements and testimonials – being done through blogs, Twitter and other social networking sites.