Definition of Personal Information and Non-Personal Information

Generally, Personal Information is information that can be used to identify or contact a specific individual, such as your name, home or business postal address, county or country, hometown, traditional and wireless email address, wireline or mobile telephone number, business telephone number, facsimile number, date of birth, gender, hobbies and interests, and membership identification and password. Non-Personal Information is traditionally information that may not directly identify or be used to contact a specific individual, such as an Internet Protocol (“IP”) address or mobile device unique identifier, particularly if that information is de-identified (meaning it becomes anonymous). Aggregated information, as well as cookies, web beacons and similar technology are generally considered Non-Personal Information unless they are linked to or associated with Personal Information, in which case they will be classified as Personal Information. Under certain circumstances and to the extent required by applicable law, an IP Address and a mobile device unique identifier may also be classified as Personal Information because it is data that can be reasonably linked to a specific consumer, computer or other device.