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REVIEW : Etude House Hot Style Bubble Hair Coloring in Natural Brown

Aloha girls! I'm back with another hair dye review. As I've said here before, I always regularly dye my hair every 3 months or so to get rid of the dark roots and to 'refresh' the color that mostly has faded and start to look dull. And you know, bubble hair dye has always been my favorite choice to dye my hair rather than doing it at salon, because it's easy to use, hassle-free, cheaper and less damaging. Well by that I don't mean that bubble hair dye is better than professional hairdye at salons though, but because of a few factors of consideration I prefer to stick with bubble hair dye for now.

I love to try different brands of bubble dye and now my choice falls to a bubble dye from Etude House called Hot Style Bubble Hair Coloring, because it's easy to find at any Etude House store and the price is just rightttt, only IDR 88k. This is the cheapest bubble dye I could find in the market, I was kinda broke at that time, no money for Japanese hair dye so I grabbed it with no hesitation lol

Etude House Bubble Hair Coloring has 7 colors to choose, and my color of choice is Natural Brown,
because among all colors available it's the closest to my current hair
color, I usually choose medium brown color for my hair, or anything
that doesn't look red, too orange or too yellow, so I think Natural Brown is the right color to pick.

Thank God they provide the English instruction on the box. Well most bubble dyes in pump-type have the same procedure so I did not pay much attention to it, but for first timers this sure would come in handy. But I wonder why don't they provide the color chart?!?!

Very well then, let's just start! But one thing to remember, before you start dyeing your hair, especially if this is your first time doing it, DO THE ALLERGY TEST FIRST. Well, just as a precaution to avoid unexpected things that might happen. Take a small drop of the developer (No 2) and colorant (No.1) liquid, mix it with a Q tip/cutton bud and apply it on your inner arm then wait for at least a day, If there's no significant reaction then you're safe to dye your hair.

So this is my hair condition before the dyeing process. As you can see, my roots are quite long already, and quite contrast to the color below it, which is annoying. I wish my hair would grow brown instead of black lol #blamingthedestiny

Don't bother about my messy hair and oily scalp. I haven't taken a shower here lol

First thing first, prepare your war outfit! Because hair dyeing process could get messy, wear a shirt that you don't really care about then protect yourself with plastic gloves and shoulder cover.

The shoulder cover is honestly a crap, it's super thin and very very very easily torn apart. As you can see from my pic, my shoulder cover is split into two the moment I put my head through the neck hole. Maybe because my head is too big? -__-

Next, open the hair colorant sachet (No.1) and pour the content inside the developer bottle (No.2)

Secure the bottle cap and mix the liquid by tilting the bottle to the right and left. Do it gently, and remember DO NOT SHAKE THE BOTTLE. Just tilt the bottle gently and everything will be mixed up.

Remove the stopper and press the pump. Voila, you get a fluffy white and very clean colored bubble. This is surprising actually, most bubble dyes I used always look purplish or reddish, never they came in a clean bubble like this. The bubble texture is quite good, not too runny but not as creamy and fluffy as Liese. It doesn't smell bad too :D Usually hair dye would fill the entire room with horrid amoniac smell, but this one does not. It still has an amoniac smell, but not too strong and overpowering to the point that it would make you faint.

And another surprising thing is it WON'T stain anything except your hair. I don't know why, some of the dye are accidentally smeared over my stuff like my phone, door and even my shirt for quite a long time (about 30 minutes or something before I wipe it off) but it left no stain or whatever o_O

Pay attention, start only with DRY HAIR. Hairdye won't work on wet hair!

Because my roots are really black, I start applying the bubble from my
roots first, then the inner part of my hair then stop at the hair ends.
Massage the hair and scalp just like how you shampoo your hair, so the
hair dye would spread evenly. It's easy to apply because the foam texture is just right (not too thick and not too runny). This time I put more attention to the
inner part and back of my hair, because that's the hardest part to
color, no matter how much I massage and apply the dye it would always
stay dark lol.

Since my hair is about neck-length, 1 bottle is definitely too much for
me. So I save the remaining hair dye to be used later LOL. You can also share the dye with your friend, think about being irit & hemat lol.

Okay, wait I'm starting to worry, I see no bubble. And I don't see my hair color changing. Makes me wonder if this thing could really color my hair >_>

I wait for about 30-45 minutes until the bubbles are gone completely. My hair is sooooo dry to the point that it feels stiff, crusty and crispy like a potato chip that could be crushed anytime. I wash my hair with a broken heart, cz my hair feels so tangled and hard to comb through!!! :'((

But this thing fixes everything though. My hair feels soft again the moment I apply this on, and it smells so flowery. SAVIOUR!
Too bad it comes in a small sachet, it won't be enough for long hair :(

So this is the result after I wash my hair, it's still half-dry though. As you can see my roots are still darker compared to the rest of my hair, and some dark patches are visible here and there :((

I'm not pleased with the result so I repeat the process all over again with the remaining hair dye that I had earlier. And this is how it looks like. BYE UGLY ROOTS!!!

My hair becomes more vibrant (too vibrant in fact), but all my roots are covered and the color looks more even from the roots to the inner part of my hair, which is usually hard to dye .

It has excellent coverage and color vibrancy, by that I mean it might lighten dark hair so the color would look more noticeable. That's why under direct sunlight my hair is veryyy bright and orangeyyyy lol Not my favorite color though, I was hoping it would be a little beige-ish and less orange-y, well this is probably because I have bright orange-y hair to begin with. But for those with darker hair than mine might get more natural and subdued result, more like a medium brown or something.

Few days after I dye my hair I can feel that my hair is so dry and
rough everytime I wash it, I can't skip conditioner at all. This lasts
for a week until my hair back to normal. I can say that among all bubble
dyes I've tried, this is definitely the most drying.

Well here are some before-after pictures from different angles, for comparison

FINAL THOUGHTS

PROS

* Affordable and easy to get, you can buy this at any Etude House store near you

* Excellent color & coverage (after 2 usages)

* Easy to use, no messy application

* Doesn't leave stain on skin, stuff etc

* Doesn't smell too strong

* The Silky Perfumed Treatment works really well

* Has a shoulder cover and English instruction included

* One bottle of hair dye is enough to dye my hair TWICE! xD

CONS

* Very drying

* Has limited colors

* Needs 2 usages to even out the color

* Doesn't provide the color chart

* Looks too orangey

RATING
3.5/5

REPURCHASE?
Probably

Overall I think this is a pretty good hair dye for newbies, or for those who are a lil bit tight on money (like me lols), because it's easy to use and affordable. One thing that disappoints me is the color, I prefer it to be a little beige-ish. Maybe I should try Mocha Pink next time ^^;

So, that's it for today. Should go back to my thesis soon.T_T Bye and see you on my next post!

Hi Jean, thank you for reading! About your question, I'm not sure this would be helpful because I can only tell based on my experience, so it would be subjective :( Hair dyes I've tried are Kao's Liese, Freshlight Schwarzkopf, Etude House (these are bubble dyes) and L'Oreal Majirel (at salon). Among these brands, the one that I feel less drying is Liese, I felt that after a few washes my hair went back to normal like I've never dyed it before lol. But the result would be different on each person of course.

It's been 2 months on me, and the color is still vibrant, the problem is the black roots make it looks ugly T_T

Actually for first time users, there are 2 things that can be considered. First, Etude hair dye has a better ability in lightening the hair so color would look quite noticeable and vibrant on black hair, but first-time users might be worried to find their hair very dry after using this product. Dry hair after coloring is actually normal, if you're OK with that you can try Etude. But it's all up to your consideration ^_^

I'm going to dye my hair brown this xmas break and after the break I will be dyeing it to etudes deep black? is etudes bubble hair color permanent and will the black fade and be back to my previous hair color which is brown?

LOL on reading the comments about obor olimpiade. Anyway i was searching on people's experience using bubble dye n found yours. I usually dye mine at hair salon but im on frugal mode now. purchased 2 packs of etude bubble online for my half-back length hair, costs 210k rather than at hair salon which is up to 400k still with ammonia. anw, i once dyed mine by myself n belang2, so i hope this bubble dye improves the result.