This season does not disappoint when it comes to evoking social awareness with the forthcoming Brooklyn Industries-RETH¿NK Ecoloop T-shirt collaboration. RETH¿NK is a Seattle based company that creates clothing and accessories made exclusively from post-consumer plastic waste. For each shirt produced, 14 plastic bottles are cleaned, chopped, reformulated (melted), and finally spun into fiber. The polyester fabric used in the tees not only requires 90% less water usage than virgin polyester, but also leaves a 50% lower carbon footprint than organic cotton.

The hand drawn graphic showcases the environmentally-friendly aspect of the tee. The series of icons demonstrates the ways in which people can live sustainably, and the double infinity represents both the recyclable nature of the plastic bottles and the T-shirts.

Each shirt will have a printed QR code on the neck allowing customers to delve deeper into RETH¿NK’s mission through our own, dedicated RETH¿NK mini-site.

Brooklyn Industries Ecoloop Recycled T-shirt ($38). To find out more about the RETH¿NK mission, visit http://www.brooklynindustries.com or http://www.rethinkfabrics.com.