United We Stand

In a world filled with thousands of social media contacts, it’s
important to celebrate friendships that go further than just
"liking" and "following". This winter we invited a
group of friends to check out our new collection and give us their
thoughts on friendship, unity and fashion.

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What is a real friendship and when do you feel most united with your friends?

Ken: A real friendship for me is when you are so close to each
other you will do anything for each other. A ride or die kind of
relationship. I feel most united with my friends when I’m low and they
pick me up and are just there for me.

Miranda: Real friendship for me is when u give and get. My
friends and I are most united when we realize how much we depend on
each other and show one another how much we appreciate all the little things.

Saga: A Real friendship is When you know everything about a
person and vice versa. And when u can be yourself with somebody and
you don’t feel the need to say anything or do anything because just
being with a Real friend is everything.

Do you feel the use of social media has changed the way you interact
with friends?

Ken: Yes, it has definitely changed a lot how we interact. We
are much closer to our friends with social media, I know where they
are 24/7 and where they are going (without me lol). We are just closer
now and we can communicate all the time with the bestie.

Agri: Yes. Social media is one of the great tools of today and
another reason to why I have so MANY friends. We connect through
Twitter, Facebook, Instagram and Snapchat. It has given us the
perception of always being able to reach each other and that's a
beautiful thing.

Do your friends inspire your style?

Agri: Everything inspires my style. My friends, my
surroundings, the streets of Stockholm, the late nights at clubs,
cybersurfing at 03:00 in the morning. I am my surrounding.

Miranda: Yes. We always borrow clothes from each other. My
style is a mix of me and all of my friends.

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Weekday is a Swedish denim and fashion brand influenced by youth culture and street style. Founded in 2002, Weekday currently ships to 18 markets and has stores in 10 countries, offering a unique retail experience and a curated mix of women’s and men’s assortments as well as a small selection of selected brands.