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Assist Knowledge Development

With flying colours: new website and SEO strategy boosts growth

Requirement:

AssistKD is one of the UK’s leading consultancy and training organisations. The AssistKD trainers have the extensive knowledge and experience required to provide high quality practical training in business and systems improvement techniques. AssistKD selected Moore-Wilson to completely overhaul their website, from its look-and-feel through to all of its functionality. It was particularly important for the client that the booking and payment system was improved and made more user-friendly. It was also crucial that the new website had improved administration functionality.

Solution:

To allow users to find information about different courses easily, we added a ‘quick course finder’ that would direct user to the relevant pages without the need to comb through the site. We also updated the booking system with the functionality to purchase a place on behalf of another person. This improvement allows companies to book places on courses for their employees and to assign them as attendees. The new custom e-learning system allows customers to purchase 30 days use of an e-learning course and it will send reminders when the 30 day period is about to expire.

To improve the website administration the new website has a CMS that gives administrators full control over the site content and allows them to make changes easily. The order management system was also updated and linked to AssistKD’s accounting systems. AssistKD can now put orders, made by phone, directly into the website system to bypass the payment system if they want to invoice a company instead. All these changes have reduced time spent on managing orders and allow AssistKD to focus on their core services.

AssistKD also chose Moore-Wilson to run and manage their SEO campaign. At the first year mark of the campaign, visits to the AssistKD website were up 32% and unique visitors were up 42%. Traffic from organic search had also increased by 33%. The AssistKD website is currently ranking on the first page of Google for a number of relevant terms around business analysis, e-learning and business architecture.