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Western Development Museum Signs Partnership with Agriculture More Than Ever

Published: Nov 15, 2012

The Western Development Museum is pleased to announce it is the first museum in Canada to sign a partnership agreement with Agriculture More Than Ever.

Agriculture More Than Ever, started by Farm Credit Canada (FCC), is a multi-year initiative to improve perceptions about agriculture in Canada. Its aim is to close the gap in perceptions between producers and the public.

The WDM joins with more than 70 other Agriculture More Than Ever partners to promote the contributions made by farmers, ranchers and the industry to the economy, environment and health of people around the world. Through Agriculture More Than Ever, producers, stakeholders, industry leaders, communicators, and others involved in agriculture provide information, dispel myths and tell success stories.

"The WDM is a natural partner in an initiative designed to improve public perceptions of agriculture and promote its benefits," stated Joan Champ, WDM Executive Director. "The Museum is a communicator and educator, with a long history of telling stories about agriculture in western Canada." In 2009, for example, the Saskatoon WDM opened a 21,000-square-foot exhibit, Winning the Prairie Gamble: Farm Life in Saskatchewan, which follows a representative farm family through the generations from 1905 to present day. "Kids especially love the interactive, modern-day combine cab that they can sit in to learn about new crops like lentils and canary seed while playing a computerized 'Guess the Crop' game," Champ said.

“The Western Development Museum is an ideal partner to celebrate agriculture and share positive stories about living and working in the industry, which is what Agriculture More Than Ever is all about,” says FCC President and CEO Greg Stewart. “The way we portray agriculture has a direct and powerful effect on how the public views our industry.”

“We want Agriculture More Than Ever to be the catalyst to get people talking about the opportunities and promising future that the industry has to offer. In fact, the future of agriculture depends on it if we want to attract the people, skills and investment needed to meet the growing demand for food globally,” says Stewart.