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Category Archives: Mobile advertising

Accidents involving drivers on the phone have been on the rise, especially those who text and drive. Of all distracted driving activities, texting has the longest eyes-off-the-road time. MINI Singapore wants to help spread the word against this bad habit. Rather than a straightforward ad or Facebook post, which is liable to be overlooked by jaded viewers, they created the MINI TEXTRACER game.
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Cool use of mobile cameras. “The Multi Lumia Arc of Wonder combines smart technology to demonstrate the power of Lumia imaging, and the results are stunning” said Costas Syrmos, head of the Nokia’s creative lab.
The result is a unique collection of situations that you would probably only find in New York.
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Successfully mixing social media and socializing can be a tough nut to crack. However Danish agency Konstellation seems to have cracked in a surprisingly simple manner with their latest project for Carlsberg Group. Read more…

Very rarely any of us likes to see an ad on our mobile phone. But what if the mood is right? That’s exactly what Apple is experimenting with. The next-gen ad serving will look at things like time of the day, location, current activity, mood, heart rate, blood pressure, adrenaline level, body temperature and other parameters and determine our emotional state. For this, of course, we need a wearable tech device, but Apple’s already working on that too.

Advertisers should be thrilled, but then again, knowing Apple, it’s probably going to be a pricey, closed system.

Wired’s January 2014 issue has a surprise for you inside. It comes in the form of an interactive Moto X ad, which enables magazine readers to customize Motorola’s Moto X’s color. 11 LED lights stand for 11 possible phone colors.

Is there a better shopping context for Leica camera than Instagram? Leica clearly thinks the answer is no. Instagram is place of budding photographers, photo enthusiasts, and just those in love with a good photo (among others). All of them can now purchase this camera right there on Instagram, without ever leaving their newsstream.

Actually, it’s not as simple as that, but smart people will probably find a way to make it better. As of now, purchasing is enabled by Arco (a tech startup) in combination with following Leica Brazil’s Instagram account. After this, all it takes to become a proud owner of the LeicaC is to comment “purchase” on one of the account’s photos. You can see the ad here.

Amnesia Razorfish, Sydney today announced the launch of Amnesia Connect a software breakthrough, which allows instant and seamless sharing and transfer of any content such as photos, music or embedded apps between multiple handheld devices using a Microsoft Surface table using a single gesture.
It launched today, and there is more information on the software at: Amnesia Razorfish

Nike True City is a really cool iPhone app where you can find some info about different european cities, provided by some “Nike experts”, but leaving it open for you to update the content with your own suggestions of what a “true city” should be.
Aditionally the app reveals where new Nike events are taking place, where there are secret QR-codes in each city (i love they include even a QR-Code reader inside the application) or even new Nike products to be launched, creating a really interesting community where you can be rewarded on your own or by sharing to the rest of users. Here’s a little trailer to the app: