Social Media

Good News: Small Brands Can Get Custom Facebook URLs Too

Yesterday we covered the fact that Facebook Pages with fewer than 1,000 fans would be out of luck come Saturday should they try to claim their custom username. We thought this to be a huge imposition to smaller brands and asked Facebook to clarify whether or not the limitation would be lifted at some point; Facebook has responded.

Though unfortunately that restriction isn't going away for the time being, we do have some good news for smaller brands. Facebook has told us that the 1,000 fan restriction will be lifted on June 28, which means that companies, brands, and admins with far fewer fans can start their own gold rush later this month.

We also confirmed that completing the form to prevent registration of a trademarked username will put the username in question on a protected list so that only you can use it. So, there's really no cause to worry about anyone else using your trademarked name, as long as you have a valid registration number and complete the form.

Of course, there is still a significant group of admins with Facebook Pages that won't have registered or trademarked names that they can protect. Should this include you, the only recourse is to wait until the 28th and hope that your desired name is still available. We know that's probably not the best news, but at least you don't have to wait indefinitely.

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