I heard good things about this mascara from Emily Noel on YouTube. She did say it was a drier formula mascara, which she liked. When I tried it I found that to be true. When I first pulled the wand out of the formula, the brush looked dry even then and it was brand new. It looked okay, it made my lashes look longer but I don't believe it'll make your lashes grow any longer though. When I went to g...read moreo through my lashes with a clean mascara wand to get any clumps out it was like the mascara came off with it so I didn't like that. Maybelline's Full 'N Soft is way better.— 4 years, 1 month ago

This mascara is decent. This is not the best I've ever bought but, not the worst for now. I have started getting into makeup so when I bought this I expected it to do a good job and it did.....for like the first 5 times I used it. After a while it smudge really easily and was hard to take off. At first I thought it was my eyeliner so I went a day without it and only the mascara. To my surprise it ...read morewas this. I had to use like 4 baby wipes just to take it off of one eye. It does dry fairly good but, it clumps and can't hold up a curl for long. Will I buy this again? Most likely no.— 4 years, 3 months ago

I am a man and I have really long eyelashes and sometimes I like to accentuate them so I thought i'd try this mascara based on the reviews I read. First of all, the brush is amazing-no clumps at all and it defines your lashes one by one. second of all, it dries soft so your lashes aren't stiff and they're pliable and nicely defined. Third of all, the waterproof version which is the one I use doesn...read more't flake or smear at all the entire day and you only have to put it on once. My cat knocked my cigarette ash into my eye and I wiped it and there was no residue on my hand or under my eye. It's great!— 4 years, 3 months ago

I bought this mascara because I saw a good review for it from a YouTube guru. Ive been using it for a month and it's been perfectly great. The formula is surprisingly dry but the brush is amazing. It's a thick brush which grabs at all your eyelashes. There's no clumping due to the dry formula but your lashes turn out very voluminously black.
— 4 years, 4 months ago

I've been buying and using this mascara for about one year and I love it! My eyelashes have definitely lengthened out quite a bit...they even seem longer when I'm not wearing any makeup. One or two coats usually does the trick for me. I generally wear my mascara up to 9 hours per day. I haven't had any problems with flakiness or clumping after applying it. The only reason I didn't rate this mascar...read morea 10 stars is because the tube tends to get dry after two months of usage. That's when I will usually buy another!— 4 years, 5 months ago