LONDON, 26 December 2017 – The Amazon.co.uk Boxing Day Sale is now open with new deals becoming available as often as every five minutes on everything from electronics to this year’s must-have toys, games, fashion, jewellery, beauty, home items and more, while stocks last.

There will be thousands of ‘Lightning Deals’ - products available at a discount, in limited quantities, for a short period of time - introduced throughout the sale as well as new ‘Deals of the Day’ available every 24 hours. The Boxing Day Sale will run until 23:59 on Sunday 31st December.

Customers can discover all of the great Amazon Boxing Day Sale deals at amazon.co.uk/boxingday and shop anytime, anywhere with the Amazon app (to download, visit amazon.co.uk/app from a mobile browser). Customers shopping with the Amazon app can set ‘Watch a Deal’ alerts to ensure they never miss out on a bargain and Prime members also benefit from 30 minute early access to all Lightning Deals.

Amazon customers can also get up to 50% off great movies and TV to rent or buy on Amazon Video from now until 1st January 2018. Available TV titles to buy under £10 include the latest seasons of The Americans, Prison Break, Line of Duty, Homeland and Peppa Pig. A selection of great movies are available to rent from as little as 99p including Trainspotting, Chips, This is England and East is East. Amazon Video offers thousands of titles, including new-release movies and current TV shows, available for on-demand rental or purchase for all Amazon customers.

“The Boxing Day Sale is the perfect time to purchase those must-have products that we’ve wanted all year,” said Alvaro Castillo, Head of Deals and Events, Amazon.co.uk. “The sale continues until the end of December, with great deals on kitchen appliances, radios and jewellery amongst many others, so there’s plenty of time to treat yourself.”

Selected small businesses and artisans selling on Amazon Marketplace at Amazon are offering deals for the Boxing Day Sale, providing customers with an even wider selection of products to choose from. Amazon’s fastest delivery service, Prime Now – which is available to more than 30% of the UK population, will also offer special Boxing Day Sale deals providing an ideal selection of treats which can be delivered in a two hour delivery window or within 60 minutes in selected postcodes.

Visit smile.amazon.co.uk and Amazon will donate a 0.5% of the net purchase price of eligible products (excluding VAT, shipping fees, and returns) to one of eleven charities that customers can choose from. The more customers use smile.amazon.co.uk, the more charities will receive in donations from Amazon, all at no additional cost to customers, vendors, sellers or participating charities.

Everyday Made Better with Prime Prime was designed to make your life better every single day. Tens of millions of members around the world enjoy the many benefits of Prime. In the UK that includes unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to more than two million songs with Prime Music; unlimited reading from a rotating selection of books, magazines, comics and more with Prime Reading; unlimited secure photo storage with Prime Photos, Twitch Prime; early access to select Lightning Deals; one pre-released book a month with Kindle First, and more. Plus, Prime members around the world can enjoy exclusive deal shopping on Prime Day. Prime was built on the foundation of unlimited fast delivery and members receive unlimited One-Day Delivery on millions of items across all categories; unlimited Same-Day Delivery on more than a million items in London, Surrey, Berkshire, Birmingham, Bristol, Manchester, Liverpool, Leeds, Milton Keynes, Leicester, Nottingham, Glasgow, and Edinburgh; and same-day delivery slots with Prime Now from morning until night across more than 30% of the UK population in selected postcodes in Birmingham, Glasgow, Hertfordshire, Manchester, Newcastle, Leeds, Liverpool, London, Portsmouth, Surrey and South Yorkshire.

About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfilment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.co.uk/about.

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