I've come across some old slides I used
to use in programs in the early 1970's.
They are ads put out by other countries
before the American government put out
its own anti-smoking ads, I think
probably around the mid 60's. America
had a strong vested interest in tobacco
and was slower than some other countries
at producing any real organized
campaigns against smoking.

The first one I am putting up here I
think was produced in Russia. Again, I
haven't used these in years and am not
sure of the origins. Since we are
dealing on the Internet here I would be
curious if anyone ever saw these ads in
the past and know for for a fact what
the countries of origin were. I am
getting them digitized slowly and will
put more up ever few days.

Joel

Below:
The trap is lung cancer, the bait is
cigarettes
and the answer to be given when offered a
cigarette is No Thanks!
Anyone know the acutal language?
This too is an ad I first saw used in 1971,
but I have
no real knowledge of the year it was
actually first produced.

These were slides that I also used to
use in school presentations and clinics
over 25 years ago. I would compare
tactics used to entice people to smoke
along side with the ads trying to
convince them not to smoke. While the
tobacco companies always had a lot more
money and resources to get their ads
out--they always did have the harder
job.

What other manufacturer can you think of
that has to advertise a product that has
to entice young and old alike to take in
proven carcinogens, or poisons like
arsenic, formaldehyde, hydrogen cyanide
and hundreds of others, and are
addictive. What product comes to mind
that kills one out of every two users.
What product that meets these criteria
would you expose yourself and your
family to. None. The only reason you did
it before is you were an actively using
addict and you didn't have a choice. You
have a choice now. To keep the power of
choice, always remember to stay free and
clear from tobacco's devastation always
remember to never take another puff!

Classic Cigarette Ads

If you analyze the
messages in cigarette advertisement,
they will no longer be able to influence
you to idealize
cigarettes. To the contrary you will see
how ridiculous the
messages are and it can help reinforce
your resolve to
no longer be manipulated by such
tactics.

Following are some
examples.

As more and more
people became afraid of pollution,
tobacco companies tried to tie their
products to the idea
of fresh air.

This ad should read,
"If your afraid of pollution, go stick
your head in a chimney!

Some people feel as if
cigarettes are their companions.
They don't need
friends as long as they have
cigarettes.

In the following one,
the man at least has a dog.
But he probably doesn't even care if the
dog
jumps overboard as long as it doesn't
splash and get the cigarettes wet.

The next one showed
how they tried to
tie in to the women's liberation
movement.
The caption here read, "In 1903 Miss
Elma Clairborne
tried to sneak a few drags while her
nearsighted husband
was getting his glasses fixed.
Miss Clairborn made a spectacle out of
her self.

This was trying to
tell women to be equal to men they had
to smoke.
Well it worked, women are more equal to
men
in heart disease, cancer, strokes and a
slew of other diseases now.

They try to tie in
smoking with sex.

The caption chopped
off in the next one was,
"You make out better at both ends."
Very few people ever saw the cigarette
in this ad.

Freud would have loved
this next one.
"It's not how long you make it, it's how
it makes it long!"

The next one read:
"Nature in the raw is seldom mild!"

Trying to associate a
product with sex is not surprising.
Many manufacturers do it in one way or
another.
But tobacco companies are unique. They
say there product
is better than sex.

The sheik comes into
the harem girls tent. As he is about to
carry her out he hears from nowhere
"Taste Me, Taste Me!"
When he realized its the cigarettes
singing he drops the girl and
takes the cigarettes.

Or this one...

You can see from the
look on her face what she wants but
his reaction is "Leave me alone, I want
to smoke my cigarette."

Watch ads in the
future. See the senseless messages being
delivered in them.
They will often show you happy, healthy
people participating in vigorous
activities. Think about how many of
things shown in ads are just
the opposite of what the reality of your
life was when you were a smoker.
Examine the ads and their illusions and
look at the reality of smoking
and you will always choose to never take
another puff!

Some slogans from the
pastů.(most of this letter I
wrote back in 1983)

Alive with pleasure. Newport
Lights. All out taste. Nothing
halfway about it. Merit.
Winston. America's Best. Players
go places. You've come a long
way, baby. Virginia Slim Lights.
The proof is all around us. Now.
Spoil yourself with Satin. Salem
Slim Lights. One beautiful
menthol. One beautiful box. One
refreshing slim 100. There's
only one way to play it...Kool.
Marlboro Lights. The spirit of
Marlboro in a low tar cigarette.
Benson & Hedges. Deluxe Ulta
Lights. Only 6mg, yet rich
enough to be called deluxe.
Lighten up! With low tar Belair.
The pleasure is back. Barclay.
It's more you. More. Eve Lights.
The first thing you notice is
taste. Carlton is lowest.

All of these creative slogans
were attached to equally
attractive advertisements in
recent national magazines. The
pictures and slogans promised a
wide variety of benefits.
Health, attractiveness, the
beauty of nature and
sophistication. No two ads
offered quite the same appeal.
In fact, the only part of the
advertisement that they all
shared in common was: "Warning:
The Surgeon General Has
Determined That Cigarette
Smoking Is Dangerous To Your
Health." It is only fitting that
this is the only promise
displayed unanimously by all
cigarette promotions. It is the
only true statement in any of
them.

Tobacco companies spend close
to one billion dollars a year
promoting what they claim to be
a pleasurable, innocuous
American institution,
cigarettes. What they are
promoting is better described by
the U.S. Surgeon General as
"slow motion suicide." They are
promoting death. They are
promoting mass addiction. It
once caught you. Fortunately, in
your case they lost to reason,
logic and common sense. So they
must find others now to take
your place.

They aim their false promises
at your friends, family
and--worst of all--your
children. You know the truth.
Share it with those who are
willing to listen. If necessary,
share it with those who may not
be willing, but who need to
know. Help your children
understand what it means to be
hooked on nicotine. Even if you
had an easy time quitting, think
of all those less fortunate
people in your clinic who were
sick when trying to give up
cigarettes. More important, let
them know about all those people
who were literally sick from all
their past smoking. If you were
in a typical clinic, you saw
participants with heart disease,
cancers, emphysema and patients
with a wide variety other
smoking related illnesses.
People need to know that
cigarettes are as addictive as
they are deadly.

There is certainly enough
promotion telling wonderful
tales about cigarettes. Let's
give equal time to education
about the real facts. The more
your family and friends know
about the true story of smoking
the greater the likelihood that
they too will want to pursue the
course that you have chosen--to
never take another puff!

It's kind
of funny but until a couple of days ago, I had not brought this
one up or felt the need to bring this one up for almost eight
months. Yet today, the very topic that this one is addressing
was raised in a post about how smoking was portrayed in a
certain television show. Do not to let yourself be influenced by
either the tobacco industry advertising, popular media or
culture or any other individual trying to sell you a false image
of what smoking can actually do to you. See smoking for what it
is, a drug addiction that will destroy your health and if given
time will take your life. See smoking for what it is and your
only true desire will stay to never take another puff!

Joel

By the, as far as for thinking that smoking is sexy, go look
at all of the pictures of tobacco victims at
www.whyquit.com.
People who are ravaged by smoking conditions do not come off as
being sexy. Actually, just yesterday I saw where someone put up
a picture that has been used often here at Freedom although I
cannot put find it at the moment. It is one where a young woman
is looking into a mirror with a cigarette in her hand and a
superimposed image of what she will likely end up looking like
from the havoc that smoking will do to her over a lifetime. I
think John just added it to a photo album recently but as I
said, I could not find it at the moment. If anyone can find that
picture please attach it below. Thanks.