Let’s begin by making clear the distinction between innovation and creative thinking: if innovation consists of implementing new ideas, creative thinking is the essential preceding step that allows us to come up with those new ideas. Of course, the goal is to innovate because generating ideas without putting some of them into practice doesn’t generate value, but to carry out this stage of transformation, quality raw material is needed: ideas. Continue reading →

All companies have become aware that their future depends on their capacity to innovate, not only in terms of the product or technology, but also in processes, organisation and communication. Many companies understand that in order to innovate it is necessary to develop the creative thinking of their staff with the goal of coming up with new ideas that will translate into innovations that contribute value. Furthermore, some are aware that a change toward a more creative culture won’t be possible without also changing the leadership style of their executives. Continue reading →