Viviendo Positivamente
premiered in September 2012 on NatGeo, airing in 19 countries across Latin
America.

(Photo Credit: )

The people and projects showcased in the films are based in Argentina, Brazil, Colombia, Haiti (pictured here), Mexico and Peru, and
all are supported by Coca-Cola.

(Photo Credit: )

Each episode was directed by a renowned Latin American
filmmaker and focuses on a different social or environmental cause.

(Photo Credit: )

One episode shares the story of a woman in Peru, who after taking control of her health is running marathons at age 68.

(Photo Credit: )

'We found in each protagonist a powerful human and social
value that deserved to be documented and shared,' says Fernando Semenzato, vice
president of content, Fox International. 'They were beautiful, humble people.'

(Photo Credit: )

Season 2 of the series will premiere this fall. While the first set of
films highlighted people who are helping others with support from Coca-Cola, the new episodes will invite viewers to take action.

(Photo Credit: )

Coca-Cola and NatGeo teamed up with renowned Latin American
filmmakers to produce Viviendo
Positivamente (Living Positively), a series of four documentaries profiling
real-life heroes who have overcome challenges to make an impact on their
communities and the world at large.

Viviendo Positivamente
premiered in September 2012 on NatGeo, airing in 19 countries across Latin
America. The stories delivered strong prime-time ratings and generated positive
reviews from critics and fans alike, attracting more viewers with each episode
and building a passionate community of followers on Facebook.

Each episode focuses on a different cause – from creating
employment and educational opportunities, to promoting a healthy, active lifestyle,
to recycling, to sustainable agriculture. The people and projects showcased in
the films are based in Argentina, Brazil, Colombia, Haiti, Mexico and Peru, and
all are supported by Coca-Cola.

In January 2012, Coca-Cola approached NatGeo with the idea
for a series highlighting the remarkable people behind its Live Positively platform. The two companies – which embrace the same values and share a passion for
sustainable development, environmental preservation and the power of
people-driven storytelling to promote a better world – clicked immediately.

“The NatGeo team understood that we were not interested in
buying media or producing a commercial,” says Mariano Moro, senior integrated
marketing communications manager, Coca-Cola Latin America. “We wanted to form a
50/50 partnership and create content together, and they got that. We had the
same vision for the project.”

Coca-Cola presented NatGeo with 20 stories to review. The
network hired an art director and sent production crews to scout shooting
locations and interview subjects before narrowing down the list to eight.

“We found in each protagonist a powerful human and social
value that deserved to be documented and shared,” says Fernando Semenzato, vice
president of content, Fox International. “They were beautiful, humble people –
from a lady in Argentina working to get water into schools, to a teen in
Colombia who created a football league to keep young people away from crime, to
a woman in Peru with high blood pressure and high cholesterol who started
working out and is now running marathons at age 68.”

The collaborative project transcended the transactional
nature of most brand/broadcaster partnerships. “Coke let us do what we needed
to do and gave us the freedom to document these wonderful stories,” Semenzato
adds. “They said, ‘You guys know television and we know brands.’ They let us
be, and that’s why the project worked so well.”

Each episode was directed by a renowned Latin American
filmmaker: Kátia Lund (City of God)
from Brazil, Carlos Carrera (The Crime of
Father Amaro) from Mexico, Natalia Smirnoff (Puzzle) from Argentina, and Ciro Guerra (The Wandering Shadows) from Colombia.

“We didn’t know what we were going to see when the cameras rolled,
but on that first day in Peru, we were amazed,” Semenzato adds. “I get to work
with famous actors, musicians and other celebrities in my job, but the first
time I’ve gotten chills was when I stood next to the young man from Colombia
who, together with Coca-Cola, transformed his community.”

Season 2 will premiere this fall. While the first set of
films highlighted people who are helping others with the support of
Coca-Cola, the second season will invite viewers across Latin American to get
involved, too.

“We're saying, ‘now it’s your turn to do more than just
watch,’” said Moro, calling the series the highlight of his career. “We hope to
complete the circle inspired by what we started last season.”

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, offering over 500 brands to people in more than 200 countries. Of our 21 billion-dollar brands, 19 are available in lower- or no-sugar options to help people moderate their consumption of added sugar. In addition to our namesake Coca-Cola drinks, some of our leading brands around the world include: AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater, and Zico coconut water. At Coca-Cola, we’re serious about making positive contributions to the world. That starts with reducing sugar in our drinks and continuing to introduce new ones with added benefits. It also means continuously working to reduce our environmental impact, creating rewarding careers for our associates and bringing economic opportunity wherever we operate. Together with our bottling partners, we employ more than 700,000 people around the world.