Badgers unveil alternate uniforms for ‘Huskers game

Monday, it was the Badgers’ turn to take the walk of shame do the same.

Like its Sept. 29 opponents, UW will wear the new adidas TECHFIT football uniforms for what’s being dubbed the first annual “Unrivaled Game.” The theme for the game? “The Quick and the Red.”

The release describes the UW uniforms thusly:

The Badgers’ new adidas TECHFIT football uniform highlights the history of the Wisconsin “W” and celebrates the school’s rich football heritage. The white uniform features red shoulders and showcases a bold red “W” on the chest and player numbers above the heart.

Wisconsin’s red helmet featuring a black face mask and white “W” and the team’s adizero Smoke gloves showcasing the “W” logo pay homage to Badger pride. The reflective black uppers of the team’s adizero cleats combined with the red electro-plated bottom, will bring a bright and exciting look to Wisconsin’s footwear during their Unrivaled game.

The use of the “block W” harkens back to the days of Wisconsin’s 1962 Big Ten championship team, which celebrates its 50th anniversary this fall. That team wore the “block W” on their helmets and went on to play USC in the 1963 Rose Bowl, one of the most famous bowl games of all time.

Head coach Bret Bielema said in a statement that the team is excited about its special-occasion duds.

“Our whole team is very excited and really looking forward to wearing these new and unique uniforms on Sept. 29 at Nebraska,” said Bielema. “adidas has been very innovative and ahead of the curve with these uniforms, while also incorporating the ‘block W’ that recognizes our great football tradition at Wisconsin.”

Verdict: I kinda liked the Husker ones. This one … ummm … yeah. Not so much.

myopinionisrighterthanyours says:Aug 6, 2012 3:06 PM

player numbers above the heart

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Methinks Adidas needs to take an anatomy course. Just because it’s easier to feel your heart beat on the left side of your chest cavity does not mean it is located thusly.

monosylab1k says:Aug 6, 2012 3:32 PM

the “W” is just so…anticlimactic, i guess. like a schoolboy just took a magic marker to a jersey. i’m only 26 and i already feel like an old man on this. no one seems to think “clean and simple” classic unis are good enough for every game anymore.

Like most of the other comments here, I think these uniforms must be the most atrocious and ugliest on any team since the 50s & 60s. The numbering and lettering is ‘low-class’ from the 60s, and the football players with the BIG W on their chest will make them look like a ‘Pillsbury Doughboy’ from the 70s! Try again Addidas, and maybe make some improvements to match your track shoes that have dominated cross-country, track & soccer for 40+ years.