Wisconsin Cheese Adds Value

When you turn cheeseburgers into Wisconsin Cheeseburgers, you’re not just adding extra flavor, you’re adding the prestige of award-winning quality. Quality your customers will pay a premium for.
Click HERE to visit the Wisconsin Cheese Burger page and get the recipe for the Wisconsin Blue Cheese Burger with Bacon Walnut Chutney shown below!

Voiceover copy for one 30-second spot, from DDB Sydney, is “The Quarter Pounder. Cheese. Beef. Cheese. Bun. Hand. But only one hand. In case you need to open a door. Or a jar. Build something. Fix something. Check something. Weld! Landscape. Manscape. Romance. Or just point. Because you’ll look like more of a man with a Quarter Pounder in your hand.”

There’s an obvious nod here to the mock-macho mugging of good-smelling hunk Isaiah Mustafa in Wieden + Kennedy’s wildly popular “Smell like a man, man” campaign for Old Spice. “Hello ladies. Look at your man. Now back at me. Now back at your man. Now back to me. Sadly, he isn’t me,” Mustafa deadpans in one of the first spots in the series.

Interestingly, both these campaigns were developed to spotlight classic products. Old Spice was a tired brand that had jumped the shark years ago, but W+K’s campaign has made it hip again.

The McDonald’s brand, however, is doing quite nicely in Australia and everywhere else, thank you. So well, in fact, that it can devote a chunk of marketing money to tongue-in-cheek commercials promoting products that aren’t even new. The “More of a man” commercials are part of a “Here’s to the Classics” campaign that extols the Big Mac and the Quarter Pounder. The Big Mac was rolled out in 1967 when guys like “Mad Men’s” Don Draper defined manliness. Now burgers must do it for us.

McDonald's Chicken Carbonara

McDonald’s salute to its classic burgers comes as chains wear themselves out dreaming up ever-more fanciful and often outlandish burgers. Consider Burger King’s nachos-topped Whopper , Red Robin’s Mt. Olympus Burger or Fuddruckers’ wild boar burger. McDonald’s, too, is occasionally guilty of overreaching with menu items. In Japan now, the Golden Arches features a series of “Icon Chicken” sandwiches that deconstruct popular European pasta dishes. Yes, I said that. The Carbonara Chicken sandwich brings together a chicken breast, cheese sauce, black pepper, scrambled eggs, bacon and mozzarella on a bun. There also are Cheese Fondue, German Sausage and Chicken Diavolo sandwiches.

Back of the House

The Burgers of the Month

The March Burger of the Month at Burgerhaus in Indianapolis is The Dublin. The build starts with a custom-ground beef burger patty and adds roasted sliced potatoes & tomatoes, locally sourced jowl bacon, imported Dubliner cheese, a smoky Guinness-reduction sauce, Irish pickled cabbage and scallions, all on our pretzel roll and served with onion rings.
To see the full list of March's Burger of the Month specials around the globe, click Burgers of the Month .