Winstar World Casino Creates 21st Century Experience With NanoLumens

WinStar World Casino and Resort didn’t become Oklahoma’s largest casino by playing it safe — not with over 500,000 square-feet of gaming floors filled with non-stop entertainment, eight city-themed gaming plazas, over 7,400 electronic games, 158 tables, off-track betting, Bingo and a high stakes gaming salon.

And that’s just the gaming part of the resort, which also includes a hotel, golf course, several restaurants, and an entertainment center that has hosted performances by Maroon 5, Toby Keith, Kid Rock, Lil Wayne, and Al Pacino.

So when the casino broke ground on its new London Gaming Plaza, they set out to create a totally new kind of ‘casino within a casino’ called Casino 360 — featuring 4,000 square feet of pulsating lights, sounds, and music with 151 gaming machines offering a dynamic, interactive community experience to its Players Club members. The idea, explained WinStar Senior Marketing Manager Jenny Cross, was to immerse players in the gaming experience with lights, social media, games-within-games and elaborate jackpot celebrations — all while giving players more ways to win.

Winstar Install“We wanted to create a stunning visual experience to engage our patrons and draw them into Casino 360. We needed the brightest possible LED displays designed and manufactured to a very specific set of requirements. We chose NanoLumens to provide these displays,” Cross explained, “after considering a number of options from different manufacturers. Only NanoLumens could shape the displays in a way that gave us a true wow-factor for our patrons.”

The Casino 360 gaming experience features a 4mm NanoWrap cylinder, measuring 6-feet in diameter and 5-feet tall, and a 6mm NanoSlim display measuring 20-inches tall and more than 205-feet long.

According to NanoLumens Vice President of Sales Almir DeCarvalho, NanoLumens was selected because of its unique ability to build design-specific displays that conform to any indoor environment. “The Winstar project was an exciting challenge for us,” he explained. “When you’re asked to help create a ‘wow-factor’ environment in a casino like WinStar you have to be ready for a challenge, and I think the final product is a testament to our team collaboration.”

In fact, the NanoWrap cylindrical display hangs over the center of Casino 360, driving a constant flow of HD video content promoting the excitement of Bally’s Elite Bonusing Suite of products, including virtual horse and NASCAR races. “We’re also using the displays to drive advertiser and in-house messaging and to encourage patrons on social media to tweet using the hashtag #casino360 so they can see their tweets on the NanoLumens displays,” explained Cross. “The combination of NanoLumens displays and the latest in gaming technology has created a winning experience for all of our patrons.”

According to Cross, WinStar plans to expand its digital strategy to wow their Casino 360 patrons— “and NanoLumens LED displays will play an integral part in making this engagement a compelling experience.”