Monday, January 7, 2013

Ready to drink (RTD) tea and coffee is
a substitute for carbonated drinks and is widely gaining popularity
due to fast and busy lifestyles. RTD tea is especially preferred by
consumers who are health conscious, while RTD coffee is perceived as an
instant energy source. RTD tea and coffee are one of the most selling
products worldwide. The RTD tea and coffee market has shown remarkable
growth in recent years.

Asia Pacific holds majority of the
market share, closely followed by Europe. The demand for RTD tea and
coffee is projected to increase in North America due to rising health
consciousness and growing awareness about bad effects of carbonated
drinks. The RTD tea and coffee market could be segmented into two major
categories, on the basis of additives into: artificial sweeteners,
preservatives, acidulants, flavors and nutraceuticals, on the basis of
packaging and pricing segments into: pet bottle, glass bottle, and
fountain/cartons and canned.

The RTD tea market could be segmented
by types into: black tea, fruit and herbal based tea, green tea and
oolong tea. The RTD coffee market could be segmented on the basis of
ingredients into: Vitamin B, Yerba Mate, Guarana, Genseng, Acai Berry
and Taurine. The global RTD tea and coffee market is further segmented
by geography into North America, Europe, Asia Pacific and rest of the
world regions.

The global RTD tea and coffee market
is driven by factors such as growing health awareness and increasing per
capita disposable income. The emerging smart advertising, marketing
and strong positioning and rising functionalities of RTD tea and coffee
will also act as drivers for the global RTD tea and coffee market.

Some of the factors inhibiting the
growth of this market are rising prices of raw materials and increasing
consumption of freshly ground coffee. Rising piracy will also limit the
growth of this market.

This research report analyzes
this market depending on its market segments, major geographies, and
current market trends. Geographies analyzed under this research report
include

North America

Asia Pacific

Europe

Rest of the World

This report provides comprehensive analysis of

Market growth drivers

Factors limiting market growth

Current market trends

Market structure

Market projections for upcoming years

This report is a complete study of
current trends in the market, industry growth drivers, and restraints.
It provides market projections for the coming years. It includes
analysis of recent developments in technology, Porter’s five force model
analysis and detailed profiles of top industry players. The report
also includes a review of micro and macro factors essential for the
existing market players and new entrants along with detailed value
chain analysis.