Moments after General Electric disclosed Tuesday that it would abandon plans for a $300 million facility in Aurora, the city announced that 24-7 Intouch has opened a call center that employs 470 full-time workers.

24-7 Intouch, an outsourcing company, serves clients such as Ikea, Xcel Energy and Netflix. The company leased 50,000 square feet of previously vacant office space at 14001 E. Iliff Ave. in Aurora for the call center.

The Canadian company started moving into the space in January and recently completed the transition, said Wendy Mitchell, CEO of the Aurora Economic Development Council.

24-7 operates about a half dozen call centers nationwide, Mitchell said. A company spokeswoman didn’t respond to requests for comment.

Mitchell said the city didn’t offer the company any tax incentives.

“This is another example of a company selecting Aurora because of the many assets we possess and not because of incentives,” she said.

The 24-7 building recently received $2 million in renovations.

The call-center announcement continues a roller-coaster ride of economic development news for Aurora.

In addition to GE’s decision to cancel plans for a solar-panel factory in the city, the high-profile Gaylord hotel project is in turmoil.

A coalition of Colorado hotels have petitioned to overturn state incentives granted to the 1,500-room Gaylord Rockies Hotel and Conference Center, which would be located near Denver International Airport.

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