A few months ago, I wrote about how different designers have different strengths and weaknesses and how you can map their skills on a notional prism. Your skills may be in illustration, or typography, or in lateral thinking – it takes all sorts. The chances are, that you have been chosen for a particular design job because the client likes your previous work. They probably want you to communicate a message about their product or service in your particular style. That’s a good start.

No matter how good your design looks, if it doesn’t communicate the required message, it isn’t doing it’s job – nor are you. Style is something that complements or embellishes an idea, it doesn’t supplant it.

This entry was posted
on Thursday, June 7th, 2012 at 18:34 and is filed under news area.
You can follow any responses to this entry through the RSS 2.0 feed.
Both comments and pings are currently closed.