Does size matter?

Does size matter? Published on: Monday 24 July 2017 Not long ago, a domain name's value was inversely proportional to its length: the shorter the name, the more it was worth. Why? Because short names are easier to remember and to type. As a result, domain names with only two or three characters were in great demand. Some traders even adopted a policy of registering anything short, whether it had an obvious meaning or not. Long extensions doing well Nothing stands still, however. On average, domain names are getting longer. And so are extensions. Take the new city TLDs – top-level domains linked to particular cities. When applications went in for these new gTLDs, some cities opted to use their whole names as extensions. Examples include .amsterdam and .hamburg. Others opted for abbreviations, such as New York's .nyc and Barcelona's .bcn. And, now that they are up and runnin...