Developed by Catapult Advertising and supported by MICA, Good EyeDeer (GED) is an equal opportunities platform, which gives anyone with a potentially good idea an opportunity to actualize and see it come to life, debunking the myth that Singapore is creatively lack lustre.

“We want GED to be a platform for designers to launch themselves and enjoy some commercial benefits, but that’s not all GED is about,” explains Project Director, Serene Tan. “We’re keen on unearthing local talent, helping them come up with a viable business model, sharing with them our network and experience in marketing and branding so that can have some commercial viability to their work. But at the same time, what is driving GED is the importance of giving back to charities like the BAF and our own not-for-profit design project, HE.ART, and investing in the future of good local design.”

GED’s inaugural competition is its Great T-Shirt Hunt – a call for locals to design T-Shirts about or inspired by Singapore. The competition will culminate in a showcase of the winning pieces, which will subsequently be sold through various retail partners and an online store.