The Sound of Whisky

To tell the unique story of a Scottish single malt finished in Caribbean rum-infused casks, Glenfiddich transformed the whisky into a visual expression of itself using sound waves, then brought together scientists, a Scottish orchestra and a Caribbean vocalist to create the content.

Results

We positioned Glenfiddich as an innovator, and using connected influencers, we reached their highly engaged and sought-after younger audience, sparking millions of conversations.