'Will the dogs eat the dog food?' is the figurative, and sometimes literal, litmus test before a product launches. In this case, it's a pretty safe bet. That's because Verve dog food, produced by a six-month-old company called The Honest Kitchen, is human-grade, made with organic grains, beef, fruit, vegetables and eggs. For dogs allergic to grains, they make a grain-free version called Force.

There are other human-grade dog foods out there, but The Honest Kitchen products are different. Usually, dog foods are substantially processed, whereas these are mostly raw food that is dehydrated. (You just add warm water). Typical dog food processing destroys most of the pigments in the food and, along with it, nutrients and anti-oxidants - it's why most dog food is brown. Verve and Force have color to them, which shows you that dehydration preserves more of the nutritional value.

Honest Kitchen's products are available in Manhattan only at DogChewz, 1028 Lex [73rd/74th] 646.229.3373. It costs $49 for Verve, which is an eight-pound container that hydrates to 32 pounds of food. You can also order from the company at The Honest Kitchen. After you factor in shipping, it costs roughly the same online as it does at DogChewz.

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