Monthly Archives: September 2002

While much of the English-speaking media in the US is losing audience at a steady trickle, those using Spanish are seeing a daily increase in their following. The growth of the population of Hispanic origins is nothing new, but the figures and the reports highlight its importance as well as its complexity – important because of its potential as a consumer and complex because of its diversity.

Growth has been particularly rapid on the Internet. Two reports published this year have highlighted the fact that the population of Hispanic origin is the fastest growing group in the US. The rise is 13% in the last year according to Nielsen/NetRatings, 19% according to comScore. Although the figures from the surveys differ, the...Ver más

While much of the English-speaking media in the US is losing audience at a steady trickle, those using Spanish are seeing a daily increase in their following. The growth of the population of Hispanic origins is nothing new, but the figures and the reports highlight its importance as well as its complexity – important because of its potential as a consumer and complex because of its diversity.

Growth has been particularly rapid on the Internet. Two reports published this year have highlighted the fact that the population of Hispanic origin is the fastest growing group in the US. The rise is 13% in the last year according to Nielsen/NetRatings, 19% according to comScore. Although the figures from the surveys differ, the...Ver más