The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

“In essence, the anthology is thought provoking, well-researched, informative and good read. It is a must reading for those students, teachers, scholars and practitioners who are interested in the areas of business studies, management and social sciences in Asia; and, indeed, given the topics highlighted throughout this book, students, teachers, scholars and practitioners worldwide.” (Saleh Shahriar, Asia Pacific Business Review, March 6, 2020)“This volume addresses some of the key drivers of the digital transformation and proposes ways to leverage them for a better future. With a fine blend of texts and cases, it offers a valuable reading for both scholarly and practitioner audiences”. (Dr. Dimitrios Buhalis, Professor and Head, Tourism & Hospitality, Bournemouth University, UK)

“This is the era where big data analytics are crucial in business decisions. In fact, Digital Transformation is currently crucial in all spheres of life ranging from education to business decisions. The book is crucial for anyone who wants to have follow-through decisions in this world that is changing at lightning speed in terms of digital transformation.” (Dr. Micahel U. Adikwu,Vice Chancellor and Professor, University of Abuja, Nigeria)

“This is a great book full of information for those who want to better understand the digital revolution and how it is changing the whole of society, and business in particular. This book is a good guide to see this reality in a completely different way, through the scope of technology, and to better understand the exponential future we are living in.” (Dr. Besa Shahini, Professor of Economics and Finance, University of Tirana, Albania)

“The book offers thoughtful, comprehensive insights into the far-reaching capacity of the digital footprint to reconfigure and remap every aspect of business and societal behavior. The authors have crafted a trailblazing compendium of digital transformation thought and action related to micro- and macro aspects of business and society. The book has the potential to become the defining work in this body of literature.” (Dr. Alvin Williams, Professor and Chair, Department of Marketing, University of South Alabama, USA)

“One of the best books I have had the opportunity to read, I strongly recommend that you take it into account for your graduate programs”.(Dr. Sergio Garcia Agreda, Director of the Master program in Digital Business, Universidad Privada Boliviana, Bolivia)

"This book is a timely text that will inform readers on a wide range of business and societal applications in the area. This text will help organizational psychologists understand the human factor in business decision-making and execution to then fully grasp the potential for digital transformation both in Business 4.0 and Society 5.0" (Dr. Mervyn Jackson, Head, Discipline of Psychology, RMIT University, Australia)

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