Looking for innovative ideas?

If you are looking for a radical product or service innovation to give your company or startup a competitive edge, then we are excited to help you achieve your goals!

Making something new?

Our goal is to make your customers excited about your business. We help you identify the core values of your product or service and distil your business into its most powerful form.

Updating your product / service?

You want to run ahead of the competition so that your company is the example others strive to be. We help you walk that path, so you can innovate and push your business further.

Our Team

Rhys Duindam

Founder & Industrial Designer

Nikola Djurendic

Co-founder - CTO

Mark Ijzerman

Sound Designer / Technologist

Hans de Penning

Programming & Mechanics

Frank Poort

Electronics & Mechanics

Troy Reugebrink

Light & Interaction Designer

Wisse Trooster

Product Design, Sales & PR

Quentin Peuling

Graphic Design & Web

Our Process

1. Vision

We select a societally relevant issue, that matches your companies vision with our own to ensure the highest quality work.

2. Research with Design-thinking

From this issue, an in­ten­sive de­sign-re­search process is ap­plied.Many con­cepts are rig­or­ously probed for value and qual­ity with the fu­ture con­sumers.

3. Prove the Design

The most pow­er­ful de­sign is se­lected and a high qual­ity ex­pe­ri­en­tial pro­to­type is made to let your customers ex­pe­ri­ence it.

4. Make it Business Ready

We then alter the de­sign so that it care­fully con­sid­ers the mar­ket sit­u­a­tion, the tar­get users, their needs and lim­i­ta­tions.

5. Collaborate

We then work together with your company to make sure everyone involved becomes a proud spokesperson for the design to ensure that it merges suc­cess­fully.

6. Continuous Design

Nupky can re­main as cre­ative lead or advisor of the pro­ject. This en­sures that the de­sign val­ues are re­tained, even as your company grows.

Our Vision

We design to improve self-esteem through fun activity.

Someone who takes action, and changes the world, does so because they know why they are important. We believe that by encouraging people to see themselves in the right light, we will create a butterfly effect that will allow thousands of world-changers to blossom.