Nike dropped its first “Just do it” commercial Wednesday, two days after revealing Colin Kaepernick as the face of its 30th anniversary marketing campaign. The two-minute video titled “Dream Crazy” is narrated by the former San Francisco 49ers quarterback, only fueling some people’s outrage at the company — particularly over at Fox & Friends.

Fox News co-host Brian Kilmeade invited former professional basketball player, Brock Gillespie, on the show to discuss the new ad.

It’s a hard “no” for Gillespie, who argues that the NFL quarterback — who took the Niners to the Super Bowl in 2013 and the NFC Championship the following year — “didn’t sacrifice anything.”

“His career was over,” says Gillespie, who adds that Nike “mis-assessed middle America” with its campaign.

“If they want to make an ad about sacrificing, why don’t they go all the way?” he says. “If this is Nike, put Jesus on there.”

Kilmeade calls the ad, which also features LeBron James and Serena Williams, “phenomenal” minus the fact that Kaepernick is in it. “These guys achieved a lot,” he says. “He was benched for [former Niners quarterback] Blaine Gabbert on the worst team in the NFL … next thing you know he’s bigger than Muhammad Ali.”

The president’s eldest son, Donald Trump Jr., also weighed in on the campaign. Spoiler alert: He’s not a fan. Don Jr. “fixed” the ad by replacing Kaepernick’s face with a photo of his father.

As for President Trump, he believes Nike made a “terrible” decision by choosing Kaepernick, but said the company’s ability to make its own business decisions “is what this country is all about.”

“I think it’s a terrible message that they’re sending and the purpose of them doing it, maybe there’s a reason for them doing it,” Trump said in an interview with the Daily Caller. “But I think as far as sending a message, I think it’s a terrible message and a message that shouldn’t be sent. There’s no reason for it.”

He also said, “As much as I disagree with the Colin Kaepernick endorsement, in another way — I mean, I wouldn’t have done it, in another way, it is what this country is all about, that you have certain freedoms to do things that other people think you shouldn’t do, but I personally am on a different side of it.”

The first commercial for the controversial campaign will air during Thursday night’s NFL regular-season kickoff game. You can check the full video out, below.