AAD 565, Unit 9: Including the Artist

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Transcript of AAD 565, Unit 9: Including the Artist

Unit 9: Including the Artist1. The value of artist consultation2. Capitalize on Passion3. Benefits of Challenging the Artist4. Media Opportunities with the ArtistVisionIdeasConnectionsIncluding an artist or expert even if they are not the featured artistIncluding an artist or expert even if they are not the featured artistLocal ExpertsTouring ExpertsExamplePlanning with the ArtistPlanning with the ArtistPrimary ProgramFeedbackExamplehttp://www.imaginocean.com/sights.htmlVIEW: John Tartaglia’s ImaginOceanVIEW: ImaginOceanhttp://www.imaginocean.com/Other ResearchIncluding the artist in activitiesREAD: ‘Unit 9 - AQ Complete Residency Activity List General(3).pdf’WATCH: 10 Things I Hate About You Cliphttp://www.imdb.com/video/screenplay/vi32480537/WATCH: Part 1, Sean Curran DanceWATCH: Part 1, Sean Curran DanceWATCH: Part 2, Sean Curran DanceWATCH: Part 3, Sean Curran DanceWATCH: Part 3, Sean Curran DanceThreatsOpportunitiesVISIT: Huffington Post Worst Art Reviews 2012http://www.huffingtonpost.com/2012/12/11/art-reviews-2012-mean-critiques_n_2273242.htmlWhy consult?Vision

Ideas

ConnectionsWho could we call? CuratorProgrammerPerformer or interpreterEducatorMedia personality, radio host, critic, or reviewerGoalsTo deepen the experience for group X (where X = violin students, senior citizens, quilters, etc.)To broaden the reach of an audienceTo diversify an audienceTo reach a community that might not ever have previously come to the institution or the primary activity, but through connecting activities they can find value and meaning.https://drive.google.com/open?id=1iyXIEs46d_7TQP5qaSG9gvQzkxlGHlXAVIEW: Screenshot of Booking Agent WebpageCurriculum ConnectionsVIEW: Curriculum Connectionshttps://drive.google.com/open?id=1hwEgOkeLM6p59b5PQtOTrB_2XtWTxruaPre-planned Activitieshttps://drive.google.com/open?id=1Iy4Sf8ajC4IrrOObuSC-mtvBaKrW9Y53VISIONTHE ARTIST'SPassionTruly EngageChallengedLearnShort-term& Long-term BenefitsShort-term benefitsartist's deeper meaningful connectionartist's strong performanceLong-term benefitsOne-time prepMultiple deliveriesFuture eventsDonation"Call Me Maybe"commitmentintegrityvirtuosityshared with schoolsA local artist could be inspired to collaborate the media benefits from deeper, meaningful community storiesSecondary & Primary ActivitiesCOVERING....Human Interest Storythat benefits their constituentsPromote Community EngagementFREE PromotionTrustCovering Future ProgramsNO VALUEOffensive artist of activityPoor or no interview No connection or delivered promisePoorly executed by the artist Not newsworthyNo future coverage