This whole drive-in fitting room concept has prompted some soul searching on our part. Do we care what we looks like in a car? Our first instinct is to say no. Who gives a shit? We want a car that performs first and foremost. This isn't to say that aesthetic value isn't important, but the idea of aesthetic value is quite subjective. We wouldn't want to look like an idiot, but we don't need to look cool.

We've seen people do lots of things while driving. Talking on the phone, texting, putting on…
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Or do we? Maybe it is just that our idea of cool is so different. Most people wouldn't be caught dead in a Jag Vanden Plaschero, but we'd drive to visit all of our friends if we had one. It's not the first thing we think about when we drive a car, though we'd probably not buy a new pink car because of how we'd look. Bare your souls here folks: do you care how you look in a car?