Anyone scanning social media feeds in the early hours of Tuesday likely glimpsed “daybreak” as the Burberry Autumn / Winter 2014 campaign peeked over the horizon to reveal none other thanSuki Waterhouse. The campaign shot by Mario Testino broke on Style.com a minute after midnight in the Eastern Time Zone and rapidly lit up the interweb to the tune of thousands of likes, retweets, favorites, and more. The enthusiasm for Burberry coupled with the mania for all things Suki makes the outpouring understandable, but no less impressive. Suki embodies the quintessential British spirit that Christopher Bailey’s collections season after season realize.

Anyone scanning social media feeds in the early hours of Tuesday likely glimpsed “daybreak” as the Burberry Autumn / Winter 2014 campaign peeked over the horizon to reveal none other thanSuki Waterhouse. The campaign shot by Mario Testino broke on Style.com a minute after midnight in the Eastern Time Zone and rapidly lit up the interweb to the tune of thousands of likes, retweets, favorites, and more. The enthusiasm for Burberry coupled with the mania for all things Suki makes the outpouring understandable, but no less impressive. Suki embodies the quintessential British spirit that Christopher Bailey’s collections season after season realize.