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Mastering Mobile with Al Ferretti of MakingMobi.com

Dental practices are neatly dividing into two camps. In one camp are the dental offices that are THRIVING. In the other camp are dental offices that are struggling. One of the main factors differentiating the two camps is that dental offices that are THRIVING have figured out how to consistently attract quality new patients in any economy. Gary has coined the term ‘Digital Marketing’ to define how dentists can use 21st Century technology as part of their comprehensive marketing plan. This Digital Marketing really is the new frontier that Dentists must master if they are to thrive today. This show addresses this topic with a special guest who is an authority on mobile technology. This topic is critically important and we are so were were fortunate to have Al Ferretti as our special guest on this show to help you understand and master the world of mobile marketing.

Mobile marketing is such a cool subject because we all have user experience. I would confidently make an educated guess that nearly every listener of this show uses a smart phone, likely an iPhone or android-driven phone. Think how invaluable that device is in your life! It is way more than a phone. It is essentially a computer in your pocket. In this show, Al helps you understand why mobile marketing is so important and how you can use this new technology to market your practice to attract the right new patients. Al also discusses how to use mobile with your existing patients as a powerful interactive tool. You are in for a real treat with our content today! With over 16 years of experience as an internet marketing specialist, Al brings a wealth of knowledge and experience to our conversation.

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Five reasons to go mobile1. Explosion of smart phone users vs. Computer users 5-1.
2. People that use mobile devices are searching. 30% of searches are done from a mobile device. 90% of mobile users have used their phone for a local search.
3. Mobile users take action. 44% of users who conducted a search on their mobile device and contacted the service took action.
4. Mobile friendly web sites load six times faster than a traditional site.
5. Improves your search ranking.