Wednesday, August 4, 2010

Herman Munster, Pragmatic Beatnik: A Guest Posting by Angela Sorby

A while back, one of P&PC's summer research interns happened upon the following choice clip from the popular 1960s CBS TV show The Munsters in which "jolly green giant" Herman Munster (played by Fred Gwynne) is called on to recite some beatnik poetry while hosting a totally rad shin dig at his pad with a bunch of cool wanna-be beatnik cats. Unsure what to make of his performance, we dropped a line to Angela Sorby (pictured here), Associate Professor of English at Marquette University and author of the P&PC "highly recommended" study Schoolroom Poets: Childhood, Performance, and the Place of American Poetry, 1865-1917. Take a gander at the clip here, then check out Sorby's commentary below.

In August of 1965, Marie Jordan wrote to Negro Digest magazine, objecting to the Beat poet LeRoi Jones's Afrocentric vision; Jordan insisted that “the first duty of any writer, be he black, white, or green, is to be continually striving to develop and improve his craft and artistic skill.” Jordan's letter does not acknowledge that at least one green poet emerged from the crucible of the Civil Rights era: Herman Munster, whose verdant hue enabled him to register anxieties about integration—and about poetry—on network TV. Like The Addams Family and The Beverly Hillbillies, The Munsters depicts awkward social mixing within neighborhoods, and Munster's green skin enables him to act as a racialized other while ducking the politics of black and white.

Literary histories of the 1960s, such as Conrad Aiken'sTwentieth-Century American Poetry (1963), tend to be chrono- logical, nationalistic, and largely white. But Munster's performance offers a pop counterdiscourse that is fluid, transnational, and multicultural, including an anonymous sixteenth-century British rhyme (“Mary, Mary, Quite Contrary”); a bit of nineteenth-century didacticism (Sarah Josepha Hale's “Mary's Lamb”); a phrase from Henry Wadsworth Longfellow's “Psalm of Life” (“Life is real! Life is earnest!”); a snippet from Rudyard Kipling (“Fuzzy Wuzzy”) and some snatches from the R & B star Louis Jordan (“That chicken's not too young to fry”). And, of course, the whole poem is recited to the beat of an African drum, recalling Allen Ginsberg's “Negro Streets” of Harlem. Munster's poem, then, is a compressed précis of verses that circulated orally and that are understood as available for use by non-elite speakers. Indeed, his final trope on Longfellow (“If you're cold / turn up the furnace”) recasts Longfellow's romanticism as pragmatism, and sums up Munster's implicit ars poetica: do what works.

And his poem does work, at least for his TV audience —and this is a rare moment. Ordinarily, poetry on TV is a source of embar- rassment and discomfort, and indeed in the beginning, Munster's wife Lily says apprehensively, “I think he's going to recite.” However, Munster does not recite, exactly; rather, he channels fragments of popular poetic history, recombining them into a kind of monster mashup that makes the familiar new—without making it unpalatable or threatening. By the end, one bearded spectator enthuses, “Man! That cat is deep.” But Munster succeeds, not because he is deep, but because he is practical and syncretic. The point of Munster's poem is not to express his romantic self-identity (despite his genealogical relation to Mary Shelley), but rather to establish a social comfort zone—a green space, neither black nor white—where the oral tradition can thrive, and where poetry is, at least potentially, a popular art, grounded in the practice(s) of love and theft.

About Me

Further thoughts on the intersection of poetry and popular culture: this being a record of one man's journey into good bad poetry, not-so-good poetry, commercial poetries, ordinary readers, puns, newspaper poetries, and other instances of poetic language or linguistic insight across multiple media in American culture primarily but not solely since the Civil War

"Mike Chasar's brilliant, witty book is the definitive guide to the growing field of American popular poetry. Empowered by prodigious research and informed by thorough knowledge of the traditional poetry canon, Chasar's five chapters take us deep into the way poetry functioned in the lives of ordinary people." — Cary Nelson, University of Illinois, editor of The Oxford Handbook of Modern and Contemporary American Poetry

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"Burma-Shave quatrains, newspaper columns, scrapbooks with thousands of stanzas held together by affection and paste, folksy, pseudonymous, nationally famous radio hosts and the fans who sent them an avalanche of homemade verse: these are just some of the materials taken seriously in Mike Chasar’s extraordinarily memorable, and likely influential, study of popular American verse, and of the popular culture that grew up around it, for most of the twentieth century. Chasar combines the painstaking, arduous archival methods of real historians with the close analyses that we expect from literary critics, applied to verse, to images, and to informative prose ephemera. He persuasively links Williams Carlos Williams’s innovations to roadside signs, the Iowa Writers’ Workshop to the Hallmark card; he may change how you see some eminent writers’ work. Even more than that, however, Chasar should get twenty-first-century readers to sit up and notice the uses that so many Americans, only a couple of generations ago, found for the poetry that they enjoyed. Or, to take up a mode that Chasar appears to be the first to analyze: THIS OLD-TIME VERSE/ HAS LOTS TO SAY/ IF YOU CAN READ IT/ CHASAR’S WAY. His book is an ambitious, serious claim on present-day literary studies; it’s also a surprise, and a delight." — Stephen Burt, Harvard University, author of Close Calls with Nonsense: Reading New Poetry

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"As Bob Dylan put it, 'We have our ideas about poets,' and we certainly have our ideas about poetry. Lately, those ideas have led to a national outcry in favor of bringing poetry back into American public life. But in Everyday Reading, Mike Chasarshows us that if we can rethink our ideas about poets and poetry, we will find that poems have always been part and parcel of modern life. This is an important—really, a necessary—book for anyone interested in modern poetics, in the history of reading, in the many appearances of poetry in the era of its supposed disappearance." — Virginia Jackson, University of California Irvine, author of Dickinson's Misery: A Theory of Lyric Reading

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"This breakthrough study convincingly shows that American poetry in the opening decades of the twentieth century, far from being a largely elitist product that appealed to a limited audience, circulated among a number of different readers to a remarkable degree and left its traces in surprising areas." — Edward Brunner, Southern Illinois University Carbondale, author of Cold War Poetry

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"The lyric spring will never cease creating an emotional pressure, sought after by every searching consciousness—this is what Mike Chasar ... has shown in his book Everyday Reading" — Marina Zagidullina, New Literary Observer

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"[T]he originality of Chasar's close readings, the sheer amount of research informing each chapter, and the speculations on what can be learned from such careful analyses of popular cultural practices make Everyday Reading not so everyday and well worth reading." — Lisa Steinman, The Journal of American History

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"[The] tension between the poetic and the popular is the crux of Chasar's fun and thoughtful book. Chasar is a literary archaeologist. He excavates the poetry in Burma Shave ads, literary scrapbooks of the 1920s and 1930s, old time radio shows, and yes, even Hallmark cards. His close reading of [Paul] Engle's poem 'Easter' as well as the reproduction of the actual card is genius. His thesis is that early-twentieth-century market culture was saturated with poetry (as opposed to 'Poetry') that was participatory rather than exclusionary. This emotional interactivity with poetry, Chasar posits, set the stage for the bizarre matrix of media, commerce, and culture that would come to define the second half of the twentieth century." — Dean Rader, American Literature

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"Everyday Reading goes far in illustrating how poetry played a much larger role in most Americans' lives than it does today. Chasar paints a picture of a more various and ultimately dissident American public than most might have expected, a public for whom poetry was a crucial part of an overall strategy to counter the dominant political, economic, and social paradigms of their era. Written beautifully and researched meticulously, Everyday Reading will prove an important resource for political and cultural historians, literary scholars, and anyone else interested in how poetry transcends the page and becomes an active part of how we spend our days." — Daniel Kane, Journal of American Studies

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"Highly recommended." — Choice

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"Everyday Reading is sure to act as a touchstone for scholars interested in popular digital literature as well as the contemporary avant-garde....[It] concludes with a flourish: an anecdote about the author's grandmother's use of clipped poetry in wartime letters to her husband that evidences Chasar's arguments while remaining personal and poignant. It is a fitting moment for a book that is so innovative, important, and constantly successful" — David Levine, CollegeLiterature

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"Scrapbooking, which appears in other chapters following the first one, becomes the controlling metaphor for Chasar's study—and for reading habits today. With so many cultural products driven by individual tastes and various engines of a global economy, readers inevitably select and construct their own 'tradition,' which may have much or little to do with what they have been taught is important. Chasar's well-documented, thoughtful book offers the larger picture of this phenomenon, of which the battle for the best is only part of the story." — Rhonda Pettit, Reception

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"A brilliantly written book, startling the reader with his thorough research and analysis" — Sheila Erwin, Portland Book Review

Now Available from the University of Iowa Press

"[Poetry after Cultural Studies] should become an important part of debates about what poets do, what their poems are good for." — Stephen Burt, author of Close Calls with Nonsense: Reading New Poetry