Take a deep breath, hold, then let it out slowly. That’s right, 2016 is finally over and we’re ready to start anew. With the New Year, optimistic men and women resolve to take the health of their skin and bodies to a whole new level. Beauty and personal care brands that understand what consumers are trying to achieve can tap into those aspirations with solutions to help them succeed.

Nearly three-quarters of consumers are making a New Year’s Resolution this year

75% Women

73% Men

They resolve to:

#1 Lose weight: 76% women/69% men

#2 Exercise more – 71% women/71% men

#3 Drink more water: 66% women/60% men

#4 Take better care of their skin: 58% women/36% men

73% of men and 69% of women are trying to make a LIFE CHANGE. However, only 68% of women feel optimistic that they’ll SUCCEED with their resolution, while 75% of men believe they’ll have success.

Planning to detox?

16% men

14% women

84% of men and 62% of women want a detox for both their body AND skin.