In the modern world, people often feel disconnected with manufactured products. Bath soap, a product common in each and every washroom, is produced in factories. It is chemicals, everything people deem “unnatural”. Yet it shares an intimate relationship with our body.

Candy, though manufactured in factories, have been widely accepted as being fit for consumption. They are associated with nostalgia of our childhood, and thus, begs for our trust.
Fruits, on the other hand, are known to be natural, healthy, and wholesome. They convey a sense of freshness and life.

The combination of the two edible object stimulates our senses. It appeal to our base instinct, the happiness and desire we associate with sweet candy or a succulent fruit.

The packaging design of Froot bridges the gap between manufactured and human. The soap is fruit scented, and the package is made to look like fruit flavoured candy.