Sorry, not sorry

Pantene says there's no need to apologize.

Apparently saying sorry a lot isn’t just a Canadian thing. Women have a bad habit of apologizing when they needn’t, according to this new spot from Pantene and Grey New York. In a follow up to “Labels against women” (see that video below), the brand is encouraging women to cut back on the word by showing how they can make their point better by stating their thoughts without prefacing it with a “sorry.” We like the message (though this Stim writer wonders if the guy at the end couldn’t have been left just a little bit of blanket) and think “Sorry, not sorry” is a term that needs to be heard more.