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Tuesday, October 15, 2013

Press Release - Sally Hansen Triple Shine Nail Color Collection

LAYER ON THE
SHINE

WITH NEW
SALLY HANSEN TRIPLE SHINE NAIL COLOR

THINK: Polish
that shines through everything you do. WHAT THEY ARE:
Biggest, boldest, shiniest colors. When it comes to a
brilliant shine, the key word is more,more, more. That’s why Sally
Hansen is bringing maximum radiance to the season’s most
covetable colors with the new Triple Shine Nail Color.
Sally Hansen knows that high shine is what you crave. Yet,
daily hand washing can eat away at color due to water’s high
pH, detergent can dull shine, and everything from chlorine to
heat can damage polish’s precious luster. Luckily, this
innovative formula features a one-of-a-kind Ultimate Shield
Complex, designed to help polish withstand the wear and tear of
everyday living. As the latest breakthrough from Sally Hansen,
the definitive color authority, Triple Shine Nail Color
marries sheer brilliance with the shades of the moment
for non-stop shine in the colors you covet.THE
TECHNOLOGY:Triple
Shine Nail Coloris
formulated with an Ultimate
Shield Complex, exclusive to Sally Hansen.
It is a carefully balanced blend of solvents and color solids that
work synergistically for high impact color and maximum shine. It
delivers Triple Shine benefits via:The
Gloss-Tech Brush designed specifically to apply the Triple Shine
formula. It lays down polish smoothly and evenly to form a
glass-like, flawless finish that maximizes lasting shine – and
looks “just applied” for days.An
exclusive complex of Pro-Vitamin B5 and Vitamin E for daily defense
from water, detergent and every day wear plus Sea Kelp and Panthenol
for maximum hydration.Guanine,
a natural crushed pearl found in aquatic life delivers a natural
iridescence and high-impact, lasting shine.THE
COLORS:Triple
Shine Nail Coloris
available in 29
colors in three
trend-setting color palettes, including:Iridescence:
A range of nine ethereal, pearlescent pastels and shimmering
metallicsPop:
A rainbow of ten vibrant, saturated polishes in bold brightsFanta-Sea:
A glittering selection of ten aquatic tones that evoke the
sun-dappled seaTHE
TOP COAT:Triple
Shine Top Coat, a
deluxe, brilliant shine top coat developed specifically to complement
the Triple Shine Nail Color formula with an over-the-top gloss finish
that extends and protects Triple Shine’s high impact color.
Formulated with the exclusive Ultimate
Shield Complex, including
the Guanine natural crushed pearl, it extends the life of a manicure,
adds protection from chipping and wear, and keeps color looking “just
applied” for days. Additional uniquely transparent acrylate
polymers deliver a luminous solid shield that looks sculpted onto
nails for the ultimate in elasticity and breakage resistance.WHAT
THEY COST:$4.99WHERE
TO FIND THEM:Sally
Hansen products are available at chain drug stores and mass retailers
nationally.
Don't these sound terrific? They will be available starting in November so be on the lookout! I know I will.