Planning makes it possible

June 8, 2017

Terra Gallery, San Francisco

Transition brings together the brightest minds in marketing for a day of inspiring talks on how to seize the biggest business opportunities of tomorrow. At Transition San Francisco, we explored the past, present, and future of planning — catch up on the highlights from the event.

Our Chief Product Officer Stuart Eccles unveils Percolate’s latest product enhancements for the first time. Hear him speak with several of our customers on how they are using these new features for planning and campaign management.

Grab some lunch and join us for a session around our short- and long-term roadmap.

“Without leaps of imagination or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning.”

— Gloria Steinem, Social Activist & Writer

2:00 p.m.

Metaphors and Marketplaces

Tim Hwang

Author, The Container Guide

Advertising and technology have always played a powerful, intertwined role in shaping the contours of communication. In an era of fake news, increasing polarization, and growing inequality, how might these industries think about the shifts under way, and shaping things for the better? This talk looks into the future by looking at the past: jumping around from the history of radio to the intellectual duels of mid-century economics to propose a new way of considering our marketplaces of ideas.

2:30 p.m.

Brewing Innovation and Change Within a Traditional Company

Tamara Bohlig

Chief Marketing Officer at AssetMark

3:00 p.m.

Mastering Digital Transformation for the Enterprise

Arra G. Yerganian

Chief Marketing & Branding Officer at Sutter Health

Hear from Arra G. Yerganian on how digital transformation is impacting Sutter Health. He will discuss how he is acting as a steward of digital transformation, and touch on what opportunities he’s embracing to enable digital transformation today and in the years to come.

3:30 p.m.

Coffee Break

4:00 p.m.

The Future of Marketing Orchestration

Vikram Singh

Senior Director of PMO (Marketing) at Electronic Arts

4:30 p.m.

Modernizing the Approach to Planning

Erika Johnson

Senior IT Portfolio Manager for Marketing Technology at Land O’Lakes

Hear from Erika Johnson on how she drives product adoption across teams, bringing everyone onto a single marketing calendar and coordinating multiple marketing executions in Percolate.

5:00 p.m.

It’s a Wrap

Noah Brier, CEO at Percolate
James Gross, President at Percolate

5:30 p.m.

Cocktail Hour

“Downright melting of the mind... [Transition] made all those keynote presentations at Cannes look like just so many empty calories.”