SHIFTAZINE is about celebrating what is out there, already in your life, right in front of you.
SHIFTAZINE aims to give some useful insights, to pose some questions, and to make you look at everything differently.
Hopefully, it will help shift the contemporary perception of beauty and aesthetics.
SHIFTAZINE is created by Jacqueline Hill and is associated with DESIGNASAW.

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15 June 2011

I AM VERY INTERESTED IN THE WHOLE OLD FASHION IDEA OF A GARAGE SALE. THE NOTION OF RECYCLING HAS BEEN AROUND FOR EVER AND NOW WE HAVE THANKFULLY SHRUGGED OFF THE LAST RESIDUE OF THE 80S AND ALL THINGS BIGGER, AND NEWER AND MOST EXPENSIVE. ON APRIL 10TH 2010, SYDNEY CITY COUNCIL ALONG WITH OTHER SYDNEY COUNCILS PROMOTED AND
ENCOURAGED A SATURDAY WHICH FOCUSED ON THE GARAGAESALETRAIL. PEOPLE HIT THE STREETS MANNED WITH A MAP AND LOCATIONS OF ALL THE REGISTERED GARAGE SALES. IT WAS A HEAP OF FUN AND EVERYONE CHATTED TO EACH OTHER REGARDLESS BEING A FRIEND OR STRANGER.
LOVE THAT! I LOOKED UP WWW.GARAGESALETRAIL.COM.AU AND FOUND A GREAT PROFILE AND EXPLANATION OF THE IDEA.

An online magazine about all the things that one thinks are ordinary but are really extraordinary. It looks at interiors, styles, foods, objects, and just about anything that constitutes a beautiful internal life.
SHIFTAZINE has been created and developed by Jacqueline Hill over the past few years while she has been working in the world of visual communication. The overall design and art direction, images and text are created by Jacqueline Hill in the most part, although like minded friends contribute to the project from time to time.
This design venture is an attempt to find out if the new formats of visual communication can be successfully combined with the established processes and dissemination of information. Its a brave new world out there, where the old rules do not really apply and the new ones are still fuzzy. So Jacqueline is keen to experiment, create, communicate while bringing SHIFTAZINE to life.
SHIFTAZINE will hopefully be a vehicle to shift people's attitudes in a positive and constructive way - to become inventive and have some fun with reinventing.