The tequila's name, Casamigos, was inspired by their homes in Mexico, and it is expected to be sold at "a reasonable price point." Casamigos will apparently be a Mexican tequila that Gerber and Clooney have been enjoying for years.

"I don’t think we’re going to be following all the rules,” Gerber told 213 Nightlife. “We know we have a product we love and we drink, and other people will enjoy. The product speaks for itself.”