Tag: direct bookings

It’s been 2.5 years since we first launched Vizlly, our “multi-channel digital marketing system.” Vizlly was built on the premise that hotels could drive more direct bookings if they had a great hotel website – one specifically designed to convert. Well folks – we were wrong. Or, I should say, we were partially right.

In the “Mid-Funnel” phase of the Travel Shopping Journey, 65% of travel shoppers are considering multiple properties. This is a hotel’s chance to influence and persuade. We recap Ellis Connolly (TrustYou) & Charlie Osmond’s (Triptease) insights from our Digital Marketing Summit for Hoteliers. Part 2 of our 4-part series.

Just because your restaurant is physically located in your hotel doesn’t mean it shouldn’t have its own website. In order to maximize revenue, a dedicated restaurant website could be warranted. Learn from other hotels already jumping on this trend.

Blue Bay Inn General Manager Pam Levesque was looking for a solution to her property’s digital marketing dilemmas. With Vizlly, Blue Bay Inn was able to create a visuals-first website and increased their direct bookings tremendously!

Your hotel doesn’t have to be a beachside resort or located next to a famous landmark to attract travelers worldwide. Sometimes, it all comes down to telling an authentic story and having the right tools to get that story in front of as many travel shoppers as possible.

Direct bookings are tremendously valuable to a hotel marketer because they’re the most cost effective and profitable. Is your website doing the best job it can to engage hotel shoppers and compel them to book directly with you?