While many celebrity diligently retouch their photos on social networks, Emma Roberts promotes naturalness. Star of tv series "American horror story" starred in an advertising campaign for underwear brand Aerie and proudly announced that its images were not subjected to correction by using filters or any other processing.

This photo without retouching and filters! Remember: naturalness is a sexy, natural-it's cool!

-signed Emma snapshots of advertising photosessions.

In an interview with People, the actress also encouraged about the project:

I like the message that carries the project. I thought that the idea itself is very inspiring. Yes, I'm an actress, but I'm an ordinary girl. When you look at the otretuširovannye photo from advertising campaigns, they are confusing you in some way. You're thinking: "Hmm, do these people really look like that?"

Representatives of the Aerie, in turn, also published in the official account of the brand pictures of Emma, emphasizing that don't use any filters. The actress they represent as the first stellar heroine #AerieReal campaign, so obviously, the brand intends to bring to the project and other celebrities.