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The 4 Types of CDPs & How To Select The Best Fit For You

The 4 Types of CDPs & How To Select The Best Fit For You2017-11-022017-12-19https://tealium.com/wp-content/uploads/2014/11/tealium_logo_white_01.pngTealiumhttps://tealium.com/wp-content/uploads/2017/11/shutterstock_525896413.jpg200px200px

Any business looking to drive exceptional customer experiences is most likely leveraging a variety of digital marketing tools that could include an Email Service Provider (ESP), big data analytics tools, CRM systems, data warehouses, tag management systems, DMPs or mobile SDK managers and more. The hope is that these tools will seamlessly sync together to become the solid foundation needed to run powerhouse marketing campaigns, be able to extract important insights from data and ultimately create more relevant and real-time moments with their audiences.

Customer Data Platforms (or CDPs) are quickly rising to the top of the martech solution as a tool businesses are using to house all of their data coming in from multiple channels to transform the customer experience. And while there seems to be no shortage of vendors to choose from – many are left wondering how to determine which system is best for them? And how do CDP’s differ from one another? Do they all meet the same outcome? And what’s the best approach to take in choosing one?

Matt Parisi, Sr Product Marketing Manager at Tealium, recently did a webinar on “The 4 Types of CDPs & How To Select The Best Fit For You.”

The Right Content

The Right Match

Utilizing a service to reveal what 3rd party services a visitor’s presumed company uses on their site. We then compare those against our own list of integrations, and if there are any matches, present those logos here.

The Right Market

Here we are using a reverse IP address lookup service to reveal a visitor’s industry. Then using that data point to relate to the visitor by powering personalized content.

The following are the options you could have been presented:

Not-Personalized

Healthcare

Retail

Financial

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