Start Getting Creative

Implement more sophisticated tests that deal with your product or service’s features

Introduce new components to your optimization strategies, while still following your business rules

Involve more internal teams - for example, your product or merchandizing team

Once you're interested in these topics, it’s probably time to start using a server-side A/B testing approach.

A server-side approach opens up more avenues for testing and increases your level of flexibility, allowing you to test whatever hypothesis you have on any device - which isn’t the case with a client-side approach.