Viagra Ice Cream to go on sale in London. Yes.

Forget traditional vanilla. Londoners will be able to treat themselves to a new “vice cream” in autumn when pop-up ice cream boutique, The Icreamists opens in Selfridges .

Entitled The Sex Pistol, this bespoke creation is served as an ice cream cocktail and is packed with libido-boosting ingredients such as ginkgo, biloba, arginine and guarana. It’s served with a shot of the highly intoxicating La Fee Absinthe and is guaranteed to get your blood pumping. Customers are limited to one serving per person.

Matt O’Connor, founder of The Icecreamists, says: “This is the perfect après shopping treat. Just one Sex Pistol will leave you feeling energised and confident – but please, don’t pester the staff!”

The Sex Pistol costs £11.99 and is available to customers aged 18 and over.

From 10 September, Selfridges shoppers will be able to indulge in more guilty pleasures when The Icecreamist boutique opens in the department store’s basement. It’s open daily until 1 November and will serve cryogenic cocktails frozen at -196°C, pure frozen yogurts and an array of artisan ice cream flavours.