CBS Interactive Reorganizes Under Pressure To Show Results

Under pressure to deliver on all that promise and investment, Quincy Smith is adding layers and shuffling responsibilities in a reorganization of CBS Interactive (NYSE: CBS). At the same time the company made official what we reported in December and what has gotten a fair amount of play this week: the expansion of CBS Interactive in Silicon Valley. (The office in Menlo Park is described as a “satellite.”) The datelines on the press release say a lot about how complicated CBS Interactive has become: New York, London, Menlo Park, Ft. Lauderdale and Los Angeles.

— CBS vet brought in: Bryon Rubin, moves from CBS corporate development and mergers & acquisitions to EVP and CFO of CBS Interactive and will be responsible for financial strategy. Jeff Kapsos, SVP-finance, will report to him.

— Kint adds CBSNews.com: In a move that mirrors the way CBS Sports and News are managed by Sean McManus on the network level, Jason Kint will add CBSNews.com to his responsibilities for CBSports.com and become GM for both. More after the jump.

— Other exec changes: Steve Snyder remains as COO and will run the Menlo Park office as well as oversee the core businesses. Michael Marquez has been promoted to EVP-strategy and corporate development; he joined the company from Yahoo (NSDQ: YHOO) a year ago. He adds business development to his responsibilities and, in another sign of how complex this can all be, will work closely with Rubin while reporting to Smith.

— GM layer: A little confusion here … according to the release, GMs have been appointed to run the four core businesses — Sports/News, Entertainment, Mobile and Last.fm — but actually the release doesn’t single out anyone as GM for Last.fm. We’ve asked the company about it. The other GMs include Jeff Sellinger, who recently succeeded Cyriac Roeding as head of CBS Mobile, and Anthony Soohoo, founder of recent acquisition Dotspotter.com, who will run Entertainment from Menlo Park, not a site usually the CBS Audience Network, its hub CBS.com, Dotspotter.com, Wallstrip.com and MobLogic.tv. Soohoo will be responsible for existing CBS online content, cross-platform content production and original web content.

Update: Some clarification on Last.fm from Smith, who says co-founder and CEO Felix Miller is GM but the company wanted to emphasize the contribution of the Last.fm team so mentioned co-founders Martin Stiksel and Richard Jones, along with COO Spencer Hyman and CFO Ryan Regan (both formerly with Amazon.com). Release.