Australian beer brand crowdsources ideas for a new island getaway

Australian beer brand crowdsources ideas for a new island getaway

There seems to be some natural affinity between crowdsourced contests and brands in the Pacific Rim. Over the years we’ve seen a job contest promoting the Great Barrier Reef Islands; a search for a pilot from AirAsia; and a crowdsourced chocolate bar promoting the Yellow Pages in New Zealand. The latest spotting? XXXX Island, a crowdsourced initiative by Australian beer brand XXXX Gold to outfit a newly acquired island in the Southern Great Barrier Reef as “the ultimate destination for mates’ trips away.”