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Billy Bee honey rebrands

McCormick Canada of London, ON has undertaken a rebranding initiative for its Billy Bee honey. The rebranding includes new packaging, a new visual style and a new website at <http://www.billybee.ca>. The brand makes use of the tagline, "Billy Bee Makes Life Sweeter." The new packaging includes a peel-back label containing recipes that make use of honey. These recipes are also posted to the new website with the goal of encouraging consumers to use honey for more than breakfast. "The clean, crisp, fresh new look includes an updated logo with arms added to Billy Bee to give him even more personality," said Kristen Heleniak, Billy Bee product manager at McCormick Canada. "The new website also includes key product and honey information, and an interactive Billy Bee Kid's Club. The Kid's Club offers fun Billy Bee wallpapers, colouring pages and a section where children can create their own personalized story to go on an adventure with Billy Bee."