The papers presented in this volume advance the
state-of-the-art research on digital marketing and social media, mobile computing
and responsive web design, semantic technologies and recommender systems,
augmented and virtual reality, electronic distribution and online travel
reviews, MOOC and eLearning, eGovernment and sharing economy. This book covers
the most significant areas contributed by prominent scholars from around the
world and is suitable for both academics and practitioners who are interested
in the latest developments in eTourism.

Alessandro Inversini is senior lecturer at
Bournemouth University Faculty of Management (United Kingdom). His research
interests are where communication, tourism and new media overlap, ranging from
design to evaluation of tourism websites, from online communication to branding
and reputation, from eCommerce to eLearning.

Roland
Schegg is a professor at the Institute of Tourism at the University of Applied
Sciences and Arts of Western Switzerland/Valais (HES-SO Valais). Between 2000
and 2004 he was with the Ecole Hôtelière de Lausanne (EHL). He earned his BS
from the Swiss Federal Institute for Technology (ETH) in Zurich and his
PhD from the University of Geneva. His research interests are in the field of
eTourism (online distribution, eService metrics, technology adoption, web 2.0
and mobile technologies in tourism).