Should Your Agency Be Using Tumblr?

Ever hear of Tumblr? If not, we don’t blame you. While Facebook and Twitter seem to dominate the social media landscape, another social site is begging to creep up. In fact, it probably already has.

So what exactly is Tumblr? Tumblr is a website and blogging platform whose primary focus is on sharing various web content. Whether it’s photos, videos, text, or music, users can share whatever they want with anyone on the internet. So how does Tumblr actually work? Or better yet, how does it work for small businesses? Should your insurance agency website be utilizing this social media platform for your business? Let’s find out.

Tumblr is beginning to gain traction among the elite social networks. With over 10 billion posts and 30 millions blogs, Tumblr even boasts celebrity clientele such as Aziz Ansari, Donald Glover, and John Mayer. In order to determine whether or not your business should have a Tumblr account, you need to decide how you want to interact with your clients. Because Tumblr is normally photo heavy, you may think that the photos you have on Facebook are enough. However, what Tumblr allows is the opportunity to combine well written, thought out content with photos mixed in. When you boil it down, Facebook is about photos with short and sweet captions, Tumblr is concerns itself with photos and long-form content.

With Google+ gaining steam for brands and Facebook and Twitter already dominating the market, your agency may not be ready for a Tumblr account quite yet. If you are looking to branch out, we recommend putting some effort into Google+ first. Tumblr is more of a niche application, but it has a good amount of potential.

It’s difficult to say whether or not Tumblr will take off for brands. If you want to start one up, then by all means go for it! However, don’t create one unless you’ll think you’ll post regularly and use it well. The worst thing a brand can do is have a social media account and leave it for dead.