How To Write A Pin Description That Ranks High In Search

In today’s post, I’m going to be sharing with you my top tips on how to create an epic pin description and I’m going to be sharing the three hacks that I use to create a pin description quickly and effectively in a matter of minutes.

What is a pin description?

A pin description is, simply, the information that is contained alongside a pin when you actually upload a pin that is relevant to your content or to your business on Pinterest.

Pinterest allows you 500 characters that you can use to define your particular pin and then it uses that information or the keywords which are within that pin description to actually tag and identify your content and show it to the most relevant users online.

Read on to find out the three simple steps that you need to follow when you actually write a pin description so that it is engaging and click worthy as well as ranks high.

Step 1: Introduction

The first step is to actually think of the introduction or where you would start on the pin description. So, the first part of the successful pin description is to actually ask a question that is phrased like a problem that you hope to solve.

For example, if my content is about how to travel on a budget to Europe, then that’s the question that I’m going to phrase in the introduction of my pin description.

So, you could say… Are you looking for budget travel tips to Europe? Are you looking to travel to Europe on a budget?

And once you have these ideas, these would form the introduction sentence of my pin description.

Step 2: Body

The second step of creating an effective pin description is the body of that pin description.

In the body, you should describe the solution that your pin refers to using keywords.

What are keywords?

Keywords are essentially words that are being searched actively by users on Pinterest. You can go to the Pinterest search bar and search for, let’s say, “travel tips to Europe” or “budget travel trips to Europe” and find out all of the relevant keywords that show up not only in the search options, but also in the horizontal tag that comes from user related queries on Pinterest.

You are then going to use some of the keywords related to our topic and put them in the body of your pin description and describe the solution that your content offers using these keywords.

Maybe in your post, people can find the top 10 ways that you can save money, why you travelled to Europe, including how to book cheap flights, how to book cheap hotels, how to save money on food and public transport, so on and so forth.

As you see, I actually described the post that this particular pin relates to effectively in keywords.

Step 3: Conclusion

Now, once the intro and the body of the pin description are done, you still have a little bit of work left. So here comes step number three, the conclusion. Or as I like to call it, the call to action.

You still want a user who has stumbled across your pin on Pinterest to actually click through. Of course, there are many other things that will also matter here, such as the design of your pin, the title of your pin and the content of your pin.

But you need to make sure that the user actually clicks out from that pin to your website or to your referral link, right?

So, in this case, you would end with a call to action on what you want to use it to do next. And you have to give the reader a choice to actually take an action. You could maybe say, “Read more to find out about the best ways to travel to Europe”. Or you could say, “You can find out more by clicking here”.

A little tip here. Normally, I would avoid words like click here, click this link, et cetera, because they can be spammy and sometimes Pinterest can flag them.

Instead, you can say things like Read More, Watch More or Find Out More. These are pretty neutral words that you can use in pretty much all of your pin descriptions to actually make the user click out and check out your website or your product.

About Shruti Pangtey

Shruti is a travel blogger turned entrepreneur. Before she became an entrepreneur, she lived in three different countries, finished two master's degrees and helped scale multi-million dollar startups. Her advice has been featured in the Thrive Global, Matador Network, Her Campus, Medium and is an Amazon bestseller. Her mission is to help women creators become badass CEO's. When she isn't on her laptop, she's traveling the world, attempting a new yoga pose or learning a new language.