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Hey guys. I got a random email from Ultimate Bet and noticed that they have special tables with a standing prop bet that will earn you a couple of bucks if you win a hand with the hammer (72o). Most amazingly, this was part of the email/website:

That's right, folks. They used a silhouette of a hammer in the design. Now, for a bit of history, the Hammer isn't some 1800s nickname for 72o. It was dubbed the Hammer by fellow poker blogger Grubby several years ago. It was picked up by the poker blogging community, I am sure in large part to the hammer promotions Grubby ran at the time, and has spread thanks to the interconnectivity of poker blogs.

What's most interesting is that most people probably don't know the nickname, "hammer" for 72o. And, in fact, there is no reference to the word "hammer" on UB's page for their 7Deuce promotion.

So, my only guess is that whoever designed the hammer logo must've heard the term that originated from Grubby and incorporated it into the graphic design even though the promotion does not use the official hammer moniker. Either way, mad props to Grubby and the hammer.