Have you wondered how to use mobile marketing techniques with your email marketing program? These can work whether you’re B2B or B2C.

First, you can print out a QR code that takes people to your opt in page and they can put in their email address in exchange for a special report or email autoresponder series. People prefer to receive something in exchange for their email address, and this is an easy way to publish your offer with a QR code, and get people to sign up using their smart phone.

Second, you can send out a QR code in email that allows people to sign up for a contest. They will need to sign up with their email address and it’s an additional opportunity to get their phone number, and get their permission to send them SMS messages.

Third, you can publish a QR code on your business card that will allow someone to connect to your online business card and allow them to email you. If you’re meeting someone at a conference, and want to follow up with sales material, you can have them scan your business card, and they can either email you with their questions or requests, or you can capture their email address and phone number, and follow up at a later time.

Fourth, you can offer a discount when they sign up using your QR code. They can scan and then go to a page offering a discount or freebie, and when they come into your business, can show you the landing page and accept their reward.

Fifth, a QR code landing page can capture the email address, and then redirect the user to a landing page which has product information.

A best practice is to keep your QR code subscribers separately because you know that they’re more technically savvy, and you can send them more QR codes. There are many ways of segmenting in your email program. First, you can have a field for “How did you hear about us?” or you can have a completely separate list.

And finally, always be sure you test your QR code before you send it out for mass consumption. QR codes are a great way of bringing new email addresses into your funnel, or rewarding those who are already subscribers.

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Pretty goofy person who loves puns and good stand-up. Enjoy wine, knitting, vegetable gardening in containers, heavy metal, riding my '93 HD FXDL when the weather's not too bad. Raised in Silicon Valley, I crave the bleeding edge of technology, and the start-up mentality, I'm a mac. Something you wouldn't expect: I love the Three Stooges.