In order to examine whether the technique would produce adequate future money streams to warrant the financial investment, Joe Ricketts, chairman and CEO of Ameritrade, requires a quote of the task's cost of capital. A research study expert pegs the cost of capital at 12%, the CFO of Ameritrade utilizes 15%, and some members of Ameritrade management think that the loaning rate of 9% is the rate by which to mark down the future money streams anticipated to result from the task. Management firmly insists that Ameritrade is a brokerage company, whereas some research study experts and supervisors of other online brokerage companies recommend that Ameritrade is a technology/Internet company...................................................

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