Just days after launching its equity crowdfunding campaign on Seedrs, UK-based healthy snack brand Emily Crisps has successfully secured its initial £1 million funding target from nearly 240 investors. As previously reported, Emily Crisps was founded in 2013 by Emily Wong and Ale Ascani with a mission to change the way people eat for the better, and more importantly, the tastier. The company revealed its products are gluten-free, kosher certified, and free from all additives and preservatives.

“Life is too short for empty calories and fad diets, and eating, like all great experiences in life, should always be a joy even when we’re on the go. Made using only the best whole fruit and veg using an innovative low temperature pressure cooking method, our crisps are probably one of the crunchiest and tastiest ways to get 1 of your 5 a day. Our products are also gluten free, vegan, kosher and halal certified.”

Emily Crisps’ fruit crisps notably made its debut in the UK just four years ago and secured listings with retailers such as Harrods, Whole Foods and distributors such as Marigold, DDC and Cotswold Fayre.

“We passionately believe that eating healthier and more conveniently should never involve compromising on taste or accepting yet another heavily processed snack that has been smashed, mashed, extruded or popped.”

Funds from the Seedrs round will go towards marketing activities and expansion the Emily Crisps team. The company added:

“We’ve reached a critical stage in the UK, having secured major listings and establishing cross channel national distribution. The challenge now is to make a significant investment in growing rates of sale, market share and penetration by professionalising the team and investing more significantly in marketing activities such as sampling, events and trade shows, especially in support of our new sweet potato sticks line which offers a more mainstream proposition which will be the engine for the growth of the business.”

The campaign is currently set to close later this fall.

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