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Guinness announces made of black partnership with Thierry Henry

This season, Guinness will be celebrating and uniting passionate football fans and rewarding them through incredible football experiences that only Guinness can provide. This will include Fan Zone activations for thousands of fans across the country with live football and music experiences. In addition, Guinness will continue to sponsor EPL broadcasts through DSTV ensuring that all football fans can continue to follow their passion with friends and family over a cold Guinness in their homes or at their favourite bar.

In a thrilling first for football fans across Africa, Guinness is announcing a major new partnership with legendary footballer, Thierry Henry; an international football icon of the highest calibre. As part of the Guinness Made of Black programme, Guinness will be working with Henry to celebrate the unique passion of African fans and their Made of Black spirit, and giving Kenyan football fans the chance to meet the former Arsenal Centre Forward when he visits Kenya.

Henry is famous for his time at English Premier League Club Arsenal where he was part of a team that won two league titles and three FA Cups as well as leading his team to the 2006 UEFA Champions League Final in his role as captain. Named Professional Footballers’ Association Players’ Player of the Year twice, and the Football Writers’ Association Footballer of the Year three times, Thierry Henry enriched the football viewing experience for all fans of the sport. He will work with Guinness in Kenya and across Africa to shine a light on those who demonstrate their Made of Black spirit.

“I am so excited to be working with a globally renowned brand like Guinness. The Made of Black campaign is something I can really relate to. This will be my first visit to Kenya and I have heard a lot about the huge passion for football that exists there. I can’t wait to arrive and meet all of the dedicated football fans and hear their stories.”

Thierry Henry

“We are really excited to be working with such a football legend this year. Henry carved his own path to bring his creative flair to the game, he worked hard to demonstrate his skill and ability; ultimately changing the way the game was played in England and showing that he was truly Made of Black. He is an inspirational ambassador for our Made of Black campaign."

Ms. Nduku Wamakau – Guinness Kenya Marketing Manager

To have a chance of winning in our latest consumer promotion; Buy a Guinness at your favourite bar, SMS the code under your crown to 22110 for a chance to win. If you’re one of our lucky big winners, you will get a chance to watch a Premier League game with Thierry Henry in Kenya later this year. Plus, there will be 50 million KSH in prizes to be won throughout the promotion. Participation is limited to only those above legal purchase age (18+).

Guinness will also be celebrating everyday football heroes over the next year. Those passionate about football who have shown their own Made of Black spirit and gone above and beyond to fulfil their football dreams and inspire others.

The following terms and conditions apply exclusively to the aforementioned Promotion and all participants in the Promotion are deemed to have read, understood and accepted the Terms and Conditions