SMB Monday: Back to School, Back to School

Welcome to our weekly, Small Business Monday feature, where we’ll quickly highlight some important facts and trends that small business owners need to grow their local service businesses.

Today we're getting ready to go back to school!

What to do when class is back in session…

...time to be schooled. Now that summer is finally coming to a close, it’s time to brace yourself for the busy Fall months. To usher in the change in seasons, you should leverage this opportunity for special themed promotions, just in time to finish off the last of the slow summer months.

What to do when you’re stumped on how to start...

...focus on the presentation, promotions, and social media strategy. Your storefront offers up the opportunity to transform and present your back to school theme. Change up the colors to reflect the shift in seasons and introduce limited time specials. When creating promotions, make sure you’re adding incentive for your customers to continue to visit your business after their first booking. For example, instead of just offering a discount on a service, add in a special discount for their next visit as well, ensuring that they book again to redeem it.

What about social…

...time to study up on what’s trending. Social media is the perfect place to really advertise about your limited time specials and promotions, and in this case, capitalize on the “Back to School” theme. Make sure you’re set up on the most popular platforms: Facebook, Twitter, and Instagram and start shooting out messaging surrounding your offerings. Include pictures and coupon codes and maybe even include a “book now” button directly onto your Facebook page.

About the Author

Aditi Vora is a skilled digital marketer with a passion for content marketing and exploring new and fun ways to keep her audience informed and engaged. She's currently the Senior Manager of Content at Booker Software.