Back-to-School Spending Expected Rise 5%

July 8, 2008

New York City Consumers said they plan to spend an average of $590 on back-to-school clothes and supplies this year, according to a survey conducted by Brand Keys, a New York City-based brand and customer loyalty research consultancy.

“It appears that the current economic situation has dampened back-to-school share-of-wallet,” said Robert Passikoff, president, Brand Keys. “We can only expect a 5% increase in spending this year.”

The survey, which includes assessments from 10,000 households with school-aged children, was drawn from the nine U.S. Census regions.

“Unlike other major purchase events like Mother’s and Father’s Days, there’s a more lopsided distribution in terms of which retailers will be the beneficiaries of consumers shopping for back-to-school,” said Passikoff.

Solutions Spotlight

In this report, you'll discover the benefits of such an approach, including optimizing the architecture to make full use of modern network capabilities and using commercial applications to support non-differentiating operational processes wherever possible.