Cube are a brand that have been experiencing continuous growth since their inception in 1993; with expansion work at their HQ and production facility in Waldershof, Germany having been ongoing constantly for 16 years, with Cube even purchasing their own construction company to reduce the costs associated with a 6 fold increase in size, German efficiency at it's finest.

Attributing their success to a mix of innovation, premium quality materials, state of the art technology and a Teutonic obsession with product testing, Cube take a highly technical approach to building bicycles, with each model being designed and tuned using CAD software before being transferred into aluminium, carbon fibre or titanium for extensive ride testing.