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Just Enterprise Business Development Workshop : An Introduction to Selling : Dumfries

Today’s economic climate is forcing Social Enterprises to become less grant-dependent and more self-reliant. This introductory workshop is ideal for those responsible for generating income on a day-to-day basis or those who must now adapt to the “new economy”. The workshop will cover the fundamentals of selling, from preparation to questioning styles, a step-by-step sales process and real-life Social Enterprise sales examples.

Who should Attend? This workshop is aimed at those Enterprising Third Sector organisations that are developing new markets or are trying to sell products and services into existing markets. Whether in Retail, the Arts, or business start-up, we provide the foundations for successful conversion. Attendees may include: Staff or Volunteers: Those charged with active or occasional selling at a local level and who may benefit from a more methodical understanding of the process of selling and Decision Makers: More senior staff required to take a more active approach to secure funding or sell Enterprise services.

Learning Outcomes

• Understand customer needs and motivations for purchase

• Defining the 7 step sales process

• How to control the momentum and content of a conversation

• How and when to present solutions

• Features, advantages and benefits. The importance of knowing the difference

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