July 04, 2009

As Retweeting Rises, Linking Continues to Decline

Operating a blog focused on early adopters means being willing to adapt as technology and the world around us evolves. One of the more-recent additions to the blog was my embedding of buttons from TweetMeme, to show how often my posts were being linked to on Twitter, and making it easier for others to retweet these items, even thought I've already gone on record as not being a big fan of retweeting myself.

I made the change not because of a change in my own practices, but due to recognition that many people are turning to Twitter to share links and find new links from peers. While most of my posts only get a few dozen tweets, some have numbered over a hundred. And as this occurs, in parallel, the total number of links back to the Web site from other blogs is decreasing.

Not too long ago, one of the most common items to see featured on a blog was one's Technorati Authority, showing the number of unique blogs that linked back to you in the previous six months. Looking back at some of my "State of the Blog" entries I used to post monthly, I can see that approximately one year ago, that number stood at nearly 1,000. (See: here) Now, that same measure is only slightly above 500, a decrease of nearly half, despite my posting schedule being fairly regular, and the site's visibility rising over the same period.

TweetMeme, which started out as a secondary project by Nick Halstead and his team at Favorit, now looks like a real winner, having gained significant visibility after rebooting last July after Twitter API issues had killed the service following initial launch. The company just announced new ways to display statistics by domain, and it will now enable the ability to retweet items no matter where they are found, including on RSS feeds. Once that gets posted, you can be sure I will find a way to get that button in my RSS feed, and if done well, I will post the chicklet of domain activity alongside my FeedBurner number in the blog's sidebar.

I may still prefer to write long blog posts and link out, but I can't force everyone else to swim upstream. Retweet away.