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Hollywood eager to appeal to movie-loving Latino population

by Take Two

Michelle Rodriguez appears in a scene from 2009's "Fast & Furious." According to the MPAA, the 'Fast & Furious' franchise is successful thanks to its popularity among the Latino population.Universal Pictures

"Latinos make up 25 percent of moviegoers even though they’re only 16 percent of the population. The average Latino moviegoer makes it to 5.3 movies a year, compared to 3.7 movies per year for African Americans and 3.5 movies per year for white moviegoers."

But Latinos hardly a unified crowd, and targeting them can be tough.

Here with more is Octavio Marin, program director of the National Association of Latino Independent Producers, and Pamela McClintock of The Hollywood Reporter.

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Take Two, exclusively on 89.3 KPCC, 89.1 KUOR and 90.3 KVLA in southern California, and on 88.9 KNPR in Las Vegas, captures the spirit of the West in a conversational, informal, witty style and examines the cultural issues people are buzzing about.