Thank You

The challenge was to breathe life into the relatively low-engagement garbage bag category, by illustrating the virtues of a garbage bag that’s Guaranteed Strong. To do this, GLAD told its story through the POV of someone who deals with garbage all the time and truly benefits from a strong bag: a garbage collector. In the spot, the garbage collector shows his gratitude to an unsuspecting GLAD user by giving him a hug that seems to go on forever.