Disney Channel’s ‘Descendants’ Up Double Digits In L+3

Disney Channel’s Descendants is soaring in L+3. The modern-day coming-of-age tale about the teenage sons and daughters of Disney’s most infamous villains pulled in 10.539 million total viewers over its first four days, up 61%, according to Disney Channel. Viewership also was up by 74% among kids 2-11 (5.168 million), by 73% among kids 6-11 (4.200 million) and by 64% among tweens 9-14 (3.756 million).

Descendants — directed, choreographed and executive-produced by High School Musical‘s Kenny Ortega as well as Wendy Japhet — now ranks as the #1 cable TV movie of 2015 in total viewers and the #1 cable TV telecast in over two years (along with Teen Beach 2) among Kids 2-11 (5.166 million/13/2 rating), Kids 6-11 (4.2 million/17.7 rating) and Tweens 9-14 (3.756 million/15.6 rating)

Additionally, Descendants‘ soundtrack, released on premiere date, Friday, July 31 on Walt Disney Records, is currently at #1 on the iTunes soundtrack chart and #3 on the iTunes album chart. On Twitter, Descendants was the #1 most social non-sports program on Friday, July 31, producing over 2 million impressions.