The treadmill was located on Brockhampton Street in Kevin Abstract’s hometown of Corpus Christi, Texas. The endeavor streamed live on YouTube as a video called “#THE1999.” The music video for “Big Wheels,” ARIZONA BABY’s first song, is labeled as “The 1-9-9-9 IS COMING.” Promotion for Kevin Abstract’s treadmill stream states, “THE 1-9-9-9 IS HERE.”

Fans gathered to watch Kevin Abstract walk on the treadmill and ask him questions. “What made you just wanna be on a treadmill for 10 hours?” one fan asked. “Shia LaBeouf,” Kevin Abstract answered. (LaBeouf famously live streamed himself watching his own movies for 24 hours.)