Email service providers

Email is the foundation of a successful customer experience strategy, helping to create and sustain rewarding relationships. At times, email may be the only interaction you have with customers. You can capitalize on email to engage and re-engage using personalized, relevant messages delivered in context.

Discover the rewards of using the right email service provider.

You can decrease your time to market while optimizing messages with contextual personalization. Using a platform of integrated solutions informed by cross-channel data, you can quickly create one-to-one messaging that engages and delights at the right moment.

Know what’s working.

Integration with data analytics helps you measure key messaging and event points such as hero images, CTAs, and subject lines. You can look deep into performance indicators that reveal what is working and what needs to change.

Email service providers FAQ.

Can we use online and offline triggers for email remarketing purposes?

Yes, in some cases. With Adobe’s integrated solutions and services, for example, you can use abandoned web experiences, in-store beacons, customer service inquiries, and previous email click-throughs as triggers to remarket.

We want to connect behavioral data with user profile data to drive our email marketing tactics. Can you help?

Yes. Adobe Campaign allows you to incorporate behaviors into your customer’s known profile data to personalize remarketing messages and increase the effectiveness of your campaigns.

How do we get better at email retargeting following abandoned carts?

Using automated triggers that deliver personalized messages is the fastest way to increase conversions. With Adobe Campaign, you can execute remarketing campaigns within 15 minutes of an event.

How can we identify the best targets for remarketing?

With Adobe Analytics and Adobe Campaign, you can predict the likelihood for a visitor to return to complete their purchase or experience using a propensity score that helps determine which audiences to retarget.

How do we improve our email relevancy with regards to timing our messages?

Adobe Campaign uses customer preferences and site behavior to surface relevant content. Adobe Target delivers real-time email that automatically adjusts at open, based on date, location, or other criteria. And Adobe Analytics provides predictive intelligence so your messages get more relevant over time.

With email marketing as a foundation, how do we leverage email success to our other channels?