Left, by Kris Connor/Getty Images; Right, from Splash News; Caption: Left, Under Armour C.E.O. Kevin Plank at a Virgin Atlantic panel in Washington, D.C., April 2016; Right, Dwayne Johnson in a campaign for Under Armour, January 2016.

During an interview on CNBC’s Halftime Report on Tuesday, Under Armour C.E.O. Kevin Plank said—among other things—that Donald Trump is a “highly passionate,” “pro-business president” who’s a “real asset for this country.” Plank’s positive comments about the president immediately sparked backlash. Many called for a boycott of the athletic brand’s products. It’s a turn of events with which many companies have had to contend during Trump’s presidency, as potential customers have flexed their political might through boycott campaigns such as #grabyourwallet.

But consumers weren’t the only ones incensed. The C.E.O.’s remarks caused a rumble in the endorsement-sphere, with several Under Armour athletes speaking out about his comments, including Dwayne “The Rock” Johnson and Stephen Curry.

In an interview with The Mercury News Wednesday, Curry had his own take on Plank’s comment about Trump being an asset to the country.

“I agree with that description,” he said. “If you remove the ‘et’ from asset.”

The basketball player said he spent a day on the phone “with countless people at Under Armour, countless people in Kevin Plank’s camp, my team, trying to understand what was going on and where everybody stood on the issue.” After hours of discussion, he said the brand is “something that I’m standing on.”

The brand released its own response to the controversy on Wednesday. “We engage in policy, not politics,” it said in a statement. “We have teammates from different religions, races, nationalities, genders and sexual orientations; different ages, life experiences and opinions. This is the core of our company. At Under Armour, our diversity is our strength, and we will continue to advocate for policies that Protect Our House, our business, our team, and our community.”

Despite this attempt to smooth over the controversy, two more brand partners spoke out on Thursday.

“I appreciate and welcome the feedback from those who disagree (and agree) with Kevin Plank’s words on CNBC, but these are neither my words, nor my beliefs,” he wrote. “I partner with brands I trust and with people who share my same values. That means a commitment to diversity, inclusion, community, open-mindedness, and some serious hard work.”

“I have always appreciated the great support and platform that Under Armour has given me to represent my community, gender, and career on the world stage,” she wrote. “However, I strongly disagree with Kevin Plank's recent comments in support of Trump as recently reported.”

Copeland said she spoke with Plank “at length” about his comments, imploring him and Under Armour to “take public action to clearly communicate and reflect our common values.”

Vanity Fair has reached out to Under Armour, Johnson, and other athletes affiliated with the brand, including Tom Brady, Michael Phelps, Lindsey Vonn, and Gisele Bündchen, for additional comment. When reached, a representative for Curry had no additional comment.

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Photograph by Justin Bishop.

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When speaking to People in June 2016, Kardashian West credited the Atkins 40 diet with helping her slim down in the months since delivering her second child.

Photograph by Justin Bishop.

Dwayne “The Rock” Johnson

The actor has maintained disciplined eating habits since his pro-wrestling tenure. Johnson told Muscle & Fitness that each day he eats about 10 pounds of food over the course of seven meals, with cod as his primary source of protein.

Photograph by Justin Bishop.

Gwyneth Paltrow

The Oscar winner’s second book, It’s All Good, collects recipes engineered for those with dairy, meat, and gluten sensitivities.

Photograph by Justin Bishop.

Jackie Kennedy

Don’t assume that the Queen of Camelot had an all-American palate: Kennedy’s sole daily meal reportedly consisted of a baked potato stuffed with Beluga caviar and sour cream.

Photograph by Justin Bishop.

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According to a Boston.com interview with Allen Campbell, personal chef to the four-time Super Bowl winner and the supermodel, the couple follows the 80/20 Rule to stay in shape.

Photograph by Justin Bishop.

Tom Brady and Gisele Bündchen

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