(MartechToday) Startup WeLens has created a group VR viewing solution called LensPass for managing group presentations at trade shows, showrooms and other locations. The company says this is the only offering that can manage and customize large scale VR screenings of 360-degree video.
VR is rapidly becoming a way for brands to directly demonstrate the user experience of their products, or to visualize the care with which their products were created. But, since 360-degree video VR was initially created as a solo experience, the management of group screenings has not been a top priority. The problems, founder and CEO James Levy said in a statement, have been that until WeLens “devices needed to be manually setup one at a time, there’s no way to control and track devices, and the result is chaos, stress and elevated tech support costs.”