These Brands Already Paid $3.8 Million For A 30-Second Super Bowl Spot

Even though Mercedes opted out of last year's games, it makes sense that the car company is putting its horse(-powered engines) back in the race. The Super Bowl is being held at the Mercedes-Benz Superdome in New Orleans, after all.

There are now 11 brands that have publicly announced buying an estimated $3.7 to $3.8 million, 30-second slot, but CBS says that the pricey ad-space is already 90 percent full. Pricing often varies based on when the ad is bought, the company's relationship with the network, and how many spaces will be aired.