For all your Social Media Training, Education and Support needs

Tag Archives: customer

Your customers can be the best source of content you have. Through the power of social media, you have a wealth of information at your fingertips; look at the questions you get asked most often, or what customers are asking most regularly across social media. Don’t be afraid to check out how your competitors are engaging with their customers too.

By listening and creating relevant content, you can organically grow your reach whilst becoming a well-known voice within your area.

We’ve often spoken about the important of good quality content on social media, ensuring that your timeline isn’t simply a hard sell.

That isn’t to say that if you have something in particular to sell you shouldn’t announce it! Make sure anything that could be of interest to potential customers; events, new products, courses etc. are shared on your social media feeds.

If you’ve already created a following with high-interest content, you have a good audience to share your offering to; with the ultimate goal converting leads to sales.

We like to work towards the 80/20 rule with making 80% of your content interesting, creative or informative whilst devoting 20% to sales.

For our very last tip of the year, our advice to you is….have a break!

Whilst we’ve often said how the consistency of social media posting is important, it is equally important for you to be recharged, rested and ready for all the challenges of 2019. By all means do some pertinent holiday posts, but then give yourself time away from insights, responses and general scrolling through your timeline.

The great thing about social media, is the ability to reach people on a very small budget!

Have you thought about using the “Events” tool on Facebook?

If you have the type of business where you want people to physically attend a certain event, do try out this tool. Whether you’re hosting a one-off event, would like people to attend on the first day of a sale, or even just arranging a get together, “Events” is a great way of creating a bit of a buzz surrounding your business and monitoring attendees.

As with all tools on Facebook you can either use it organically, or simply add a small budget to boost your post to reach a wider audience.

Why not give it a try and see what response you get. Remember Facebook is all about fostering interaction, and this could be a great way to start a conversation!

Your online presence is very important, we all know that; and this applies just as much to your website as to your social media channels.

A good website should have: –

An engaging biography – make it lively and tell your story. The more engaging this is, the more likely a potential customer is to read more!

Testimonials – do not underestimate the value of word of mouth. Ask your satisfied customers for a testimonial and upload to your website. Share your positive feedback!

Clear calls to action – make it very obvious how people can contact you. How they can buy your product. How they can find more information. The easier the journey for the site user, the more likely a sale is to occur.

Make your social content obvious – a customer might not want to buy something immediately, but if you give them options to follow you, you will remain in their consciousness for when they DO want to make a purchase.

If you really would like to become an industry influencer on Twitter, consider hosting a Twitter chat.

A Twitter chat is a live event where people include a hashtag in their tweets to discuss a particular topic.

remember to keep your hashtags short and punchy, and make people aware in advance the chat is coming. It is a great way to really connect with people on Twitter and share your industry expertise whilst really giving off an approachable and helpful vibe.

If you ask any business what is their number one priority, the answer will surely be to generate leads.

Don’t be tempted to use your social media channels as nothing more than a vehicle to try to sell. Make sure you share engaging content, write posts that add value, behind the scenes images and become an industry expert. Y

Your followers don’t want to be spammed with nothing more than “buy from us”, so make it worth their while to follow you. Once you’re in their consciousness, the chances are they will remember you when they DO want to make a purchase.

Don’t be afraid to use your social media accounts to drive people to where you want them to be! Want a customer to see your pictures on Instagram? Tell them about it on Twitter. Need your customers to visit your website? Share a link on Facebook.

Social media channels work best if you utilise them as a package; none exist in a vacuum and for maximum impact you need maximum exposure!