The Agora 4G is now available via Kogan only and can be yours for just £149 and has features found in phones twice the price, according to Kogan. The firm makes the above claim despite the EE Kestrel coming in at £50 less making it under £100.

"I applaud companies like Google releasing devices such as the Nexus 5, which at about £300 is priced better than Samsung's Galaxy S5 or Apple's iPhone. But all these phones are still too expensive for many people -- especially when they’re also being asked to upgrade every year," said Ruslan Kogan, CEO and founder of Kogan.

“We're releasing a quality device that smashes the competition on the price, yet packs all the features consumers expect from a high end smartphone."

Kogan claims that the Argora 4G beats one of its main competitors, the Motorola Moto G, in every test in the AnTuTu benchmark app.

"This is a truly beautiful phone. It feels great in your hands, has a big high definition screen, and offers 4G connectivity at an incredible price point. I can’t wait for people to get to enjoy it," added Kogan.