Design + Strategy

TEDWomen2015: Momentum

Visual identity of the 2015 TED Women Conference, titled “Momentum.” The two-day conference “explored the bold ideas that power how we think, live and work,” and required a similarly bold mark to express the ideas underlying the conference and blend with the iconic TED brand. The logo, accompanying program guide, and suite of graphics emphasized the idea of movement and change with a custom ribbon-like wordmark that changed and flowed based on the application. Along with brand guidelines, we also provided a series of additional graphics based off of the logo, which the TED design team utilized to create signage, ephemera, and stage graphics – resulting in a seamless branded experience for conference attendees.