VB, Fosters and Crown lager are established popular beer brands in New Zealand while Pure Blonde which has grown at a staggering 50% over the past year is a significant contributor to the lower-carb beer segment. The addition of the hugely popular Scrumpy brand will also considerably increase our share of the cider market. “

The addition of the AB Inbev brands will increase Lion’s share of the beer category in New Zealand by 2% and of the cider category by almost 20%.

Richard Goatcher AB Inbev’s Commercial Director New Zealand & Pacific said “ We are delighted to have entered into this arrangement with Lion NZ and look forward to continued growth of our brands in NZ”.