Content Marketing is the New Link Building by Brent Csutoras - SFIMA 2014

Link building has for a while been about authority building more than the actual links. With social signals, we are seeing as shift in where authority is going to come from, but links are still valuable today. This presentations speaks to that shift and offers some suggestions to get more links out of your content marketing efforts.

8.
Social Signals Are The Future
• Matt Cutts (Google) : “Over time, Google will care more about identity
and social reputation.”
• Duane Forrester (Bing) : “Social and links will hit an equilibrium. Social
gives you insight into the psychology of individuals and groups. There are a
lot of people working to figure out social signals at Bing. Social reveals
intent, we’ll see how it influences search.”
• Maile Ohye (Google): “To rank well, provide an awesome product or
service, then attract buzz: natural links, +1s, likes, follows, shares…”
www.kairaymedia.com

10.
Why Content Marketing Works
Visibilty to Influencers
– Influencers need content
– They rely on social channels
– They see your content through their chosen channels
• This provides confidence to the influencer
– They link to or share your content
blindfiveyearold.com/social-signals-and-seo
www.kairaymedia.com