#1 in Trends

Hip Hotels

- When it comes to enjoyable travel experiences, accommodations are often an essential part of the journey. Showcasing how travel stays are adapting to the tastes of modern consumers, this category of hotel trends sheds light on everything from sustainable hotels to pop culture accommodations and minimalist getaways.

Implications - To stay ahead of the unprecedented growth seen by the share economy and companies like AirBnB, hospitality brands are finding creative ways to join them rather than beat them. Through partnering with P2P startups to offer new accommodation experiences or creating their own shared hospitality platforms, hospitality megaliths are subverting consumer preconceptions of large corporations. By acting small, bigger brands can adapt faster to emerging market trends and recapture the attention of the previously elusive Millennial demographic.

Homework Question - What smaller brands are on the rise in your industry and how can you collaborate with them instead of competing? [More]