Zipcar

Since 2012, I’ve worked with Zipcar on 100s of campaigns and projects, including partnerships with AARP, Spotify, and more. Work has encompassed basically everything: online ads, radio ads, sourcing voice talent for said ads, emails, landing pages, postcards, posters, social media, out-of-home, car wraps, T-shirts … name it. Here are just a few examples

Napkin HolderThis campaign to encourage United States Air Force Academy students, faculty, staff, and families to join Zipcar also included headlines that I’m more fond of because they’re more tailored to the audience (if you’re in the military, you get it), but I’m not sure the AAFES, aka post exchange, folks approved:

Wheels for having mandatory fun

Wheels for when you don’t want to drive with a helmet on

Wheels for serious commissary runs

Wheels for getting off base (and into the mountains)

Wheels for when you can’t dispatch a Humvee to get takeout

Wheels for when the DFAC just isn’t cutting it

Wheels for turning a DONSA into a DOESA
(day of epically spontaneous activities)