Have you got something to say? Do you think it will help other people? Do you think they’ll be interested in it?

Then write it! It’s never been easier to set up a blog and commit to writing on a regular or even semi-regular basis. We all have something to share that would either be useful for other people or entertaining to them.

You used to hear the common refrain that everyone has a book in them. The traditional barriers to publishing and the financial realities of getting projects to pay for themselves meant that for over 99% of people the cost of entry was too high, in both time and money. As a consequence, the impetus that people had to publish their writing was quickly snuffed out.

Nowadays, it’s easy for people to set up a blog page, free of charge, requiring nothing more than a little of their time. What’s more, the self-publishing phenomenon has made it possible for us all to publish a book of which we might sell as little as one printed or electronic copy. Talk about the long tail-leveraging power of the Internet…