QUBE Project
3 November 2011

Jaime Davidovich, USA 1980, video, 10:30 min

In the late 1970s, Warner-Amex launched the world’s first interactive television system, QUBE, in Columbus, OH. This record of a live broadcast from the QUBE studios documents Jaime Davidovich’s effort to exploit QUBE as an artistic medium. He and co-host Carol Stevenson invite call-in audiences to “direct” the show by instructing the operators on how to move, focus and switch between the two camera feeds in the studio.