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Much-Needed Innovation in eMail May Be Around the Corner

August 2, 2012NJAPW

This is excerpted from an interesting article I came across this morning and I agree that the e-mail experience needs upgrading.

“… despite huge increases in the volume of email we deal with in the last eight years, little has been done to improve the core experience. Yes, Google launched Priority Inbox. It’s supposed to help you figure out the important mail; for me, it’s been largely useless. Scanning through my inbox, very little of what Google has marked important really is.

Google’s other major moves with Gmail have largely been about trying to exploit its huge number of mail users into whatever lame social product Google is trying to bootstrap. (Remember Buzz?)

But better email tools could improve productivity for everyone. In the current version of Outlook mail, there isn’t enough innovation to get me to switch. But the existence of a new and credible player who wants to win may drive much-needed innovation in email. Here are some core things that would get me to switch by delivering value, not by tricking people like Facebook tried to do:”

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