Introducing the View-Through Tracking Extension

Companies today are looking for ways to better measure how display influences the customer journey. Using the new View-Through Tracking extension, you can measure the impact of display ads on your customers' behavior by tracking which ads are seen by your visitors on other websites within a certain time frame, regardless of whether or not an ad click was generated. This requires information to be captured when the ad is displayed and for that information to be available when they come to your site.

This feature is currently available in the US and EMEA regions only. APAC availability is scheduled for Q4.

Use Case

A user is reading an article on a news site. An ad displays for a wristwatch but the user does not click on the ad as they are busy reading an article. Later in the day, or the following day, the user looks up the wristwatch from the display ad to find out more. The user is then converted.

By the end of the customer's session, more is known about the customer and what they are looking for, such as watch type or feature preferences, potential price range, and whether or not the customer visited blogs or knowledge bases to learn more about a specific model.

Webinar Video

Click the following video for an in-depth look at the View-Through extension:

How It Works

View-through tracking measures the impact of display ads on your customers' behavior by tracking which ads are seen by your visitors on other websites. This requires information to be captured when the ad is displayed and for that information to be available when they come to your site. Only one View-Through Tracking extension can be added per profile.

Introducing the View-Through Tracking Extension

In response to your question, Tealium has explored becoming a Facebook Measurement partner and have been told that they are not currently accepting new partners. Tealium does offer the Facebook Server-Side Events Connector for server-to-server (S2S) tracking; however, the purpose of the connector is to serve as a server-side replacement of the client-side Facebook tag, which is unrelated to view-through. We have heard news that Facebook should be making the endpoint publicly available "soon" but of course cannot speak to when on their behalf.

For now, the Facebook Server-Side Events Connector is only available in BETA mode, as an experiment that must be enbled prior to use. You can view the documentation and how to enable the experiment here: Facebook Server-Side Events Connector Setup Guide.

Let me know if you need more information and I will get the correct expert to weigh-in to find a solution for you.