Now we're up to 280 earned media mentions across all sorts of social media and blogger platforms -- and I am pretty sure I have still missed some. I like to do this as sort of an SEO and link love reciprocity. My domains have a lot of juice in them. I also want all the bloggers to know that Gerr.is is the agency that engaged them on behalf and in lieu of Skinny proper -- so that we can connect directly in the future.

Win, win, win. As you can tell, we're really proud of this campaign and we're always looking for the next "unicorn" brand that is, basically, good enough to really succeed in an earned media campaign.

Anyway, thank you, all you amazing bloggers who have not only received the amazing coconut oil that Skinny & Co. makes but also gave Skinny the kind of shout out they deserve for being completely and utterly as awesome as they promote themselves.