In less than two weeks, 100,000+ Salesforce users, thought leaders and business pioneers will gather for the cloud expo of the year, Dreamforce 2015. Thousands of brands, ranging from the Fortune 500 to freshly baked start-ups, all of whom have built products on the...

How can we increase revenue? That’s the question that business executives ask themselves everyday – it is the main goal for any company. As a company, you may go through hours and hours of meetings to discuss various strategies on how to get that desired hockey...

Every sci-fi movie set in the far off, and even not so far off, future depicts flying cars zipping from place to place. While it doesn’t seem likely I’ll be able to bypass the Bay Bridge and hover across the water on my morning commute any time soon, the...

As 2015 begins, I am thrilled to see Apttus has risen from just 30 employees a few years ago to well over 600. This time last year we recognized the need to bring on board new talent in order to keep pace with rapidly growing customer demand and market opportunity....

Amongst all of the sweet treats, bright lights and good cheer of the holiday season, it’s important to take some time and consider those who help make our progress possible. It is in this spirit that I’d like to thank our customers, partners and everyone in the...

I had the pleasure of meeting a lot of attendees a few weeks ago at the Salesforce1 event in Munich. Salesforce CEO Marc Benioff gave the keynote and as is now customary, invited several local customer CIOs (Coca-Cola, Deutsch Telekom, Roche, Software AG among others)...

Recently I was asked the question: should start-ups build their business on the success of the other start-ups? I think the real question, being asked between the lines, was what is success based on? The reality is that most successful software companies bet their...

Dude, where’s my store? It’s not a zero sum game, but it might seem that way in the retail world these days. Online shopping is growing and expected to reach $1.4 Trillion this year @20% y/y growth. Life is good, right? However, a recent USA Today article listed...

It’s time to demystify cloud platforms and get to the essence of those that are delivering value quickly. I’m seeing a customer-led revolution, with apps that deliver consumer-like user experiences, parallel to the user experience social networks provide. Real cloud...

Bottom Line: The paradox of measuring enterprise software’s true contribution is that the most valuable metrics are often ignored, replaced with headcount reductions, layoffs and other brute force financials instead. Throughout 2013 and looking forward into 2014, it’s...

H2 to Summarize Blog Content As we celebrate the holiday season our thoughts turn grateful to those who help make our progress possible. It is in this spirit that I’d like to thank our customers and everyone in the Apttus community who has contributed to our...

Bottom line: Making successful sales cycles a habit in any company is based on a strong sense of sales urgency combined with a commitment to make investments in the quote-to-cash (QTC) process a priority. For any selling strategy to succeed, it has to be energized...

If you’re watching trends in the enterprise software market—or living them as I am—you’ll agree it’s been an eventful year. As the ongoing battle between “on-premise-turned-cloud” solutions and “born in the cloud” solutions continues, there have been interesting...

I believe the genesis of innovation comes from questioning conventions and trends, instead of accepting them. One trend we have seen is the desire for organizations to “get off Excel” in order to get information into more robust systems. We see this in our industry,...