Loyola Acceptance Book by Daniel Blackman

New York-based designer Daniel Blackman created this beautiful booklet for Loyola University Maryland as collateral to accompany the acceptance materials sent to the incoming freshman class.

“It’s one of the final opportunities to tell Loyola’s story and convince students to send in their deposits and decide to attend Loyola.

We approached the project with the desire to create something that would recreate the depth, breadth,and curiosity-inspiring knowledge that a student could expect as a Loyola student. The resulting materials was a book full of provocations, philosophies, footnotes, and questions that offer a peek at the student’s next four years at Loyola.”