Links and Resources Mentioned

Transcription

It’s with great excitement that I welcome you to the first ever episode of the Online Business FM podcast.

This is your host speaking. My name is Luís Miguel Correia but I’m best known as Louie Luc in the online business and Internet marketing worlds.

I’ll talk a little bit about myself in just a little while, because I know you’re probably curious — I would be too, if I was listening to a brand new podcast and didn’t much or anything about the show’s host.

Before anything else, though, I would like to thank you for giving this show an opportunity.

I’ve been working a lot in the past few months to get it off the ground and here we are today, at last, recording our first episode.

So thank you very much for taking time out of your busy life to tune in and listen to this podcast.

Obviously this introductory session will be different from what you can expect in future sessions, mainly because I’ll be taking it to answer several questions you might have about the show, including:

What is the show about?

What can you expect from it?

Who is it for?

How is the show structured? and

What kind of topics are we going to be discussing?

As I said just now, I’ll also give you a quick introduction of who I am… my experience and background. Actually, we can start with that.

Who Am I?

I challenge myself to try out new online business ideas, digital marketing strategies and growth hacks while publicly documenting my progress (including failures) in real-life case-studies so you can learn from my experiments.

Up until now, I’ve already launched an Amazon-monetized niche website which was the subject of my very own version of the Public Niche Site Project (that you can find and learn from on IncomeProdigy.com).

I have also built several other niche and authority websites including a viral-news one that I developed and coded from the ground up and ran for about 5 years and my longest-standing website that’s been online for exactly 13 years now. (It was launched on January 15th of 2005.)

Plus, I’m launching this podcast today which will also serve as a live case-study and is an online business, as well.

How Did It All Start for Me?

Well… jump inside the time machine and let’s go back to December 31st, 1998.

That’s the day I got online for the first time and fell completely in love with it.

It might sound hard for you to believe, but it took me just a few minutes to look at it as the perfect place to build an audience around something I owned and created.

«Having a website would be like owning my own TV channel!» — I said to myself!

And, with that thought, a million and one possibilities came to mind including, of course, making a living out of the Internet. Or, in other terms, make money online.

About one to two years later, I had earned around $10,000 dollars promoting online casinos without even owning a website of my own!

There was no Google, Facebook or YouTube back then and I had to learn everything by myself including web design and web development.

I kept on building and monetizing websites while I was in college.

As I was studying, and after graduating in Marketing, I combined everything: web development, marketing and my love for the Internet to take my online ventures to the next level.

After that, I worked as a web developer and computer programmer until the company where I was working didn’t renew my contract. They were losing clients due to the economic crisis in Europe and were forced to let me go.

That’s when I decided to develop and launch a viral-news website that got over 100,000 followers on Facebook alone and ended up in my biggest failure so far.

In one very lousy morning, I got an email from Google saying that my domain name had been banned from AdSense and I could no longer make money from displaying their ads.

I saw my whole world crumbling down… more than four years of effort, 12 hours of work almost every single day had been… for nothing. I had been shot and killed in cold blood.

It was tough to get back up, but here I am again… risen from the ashes to live and fight another day.

Is Louie Luc… My Real Name?

I have to say that “Louie Luc” is not my real name.

“Louie Luc” is sort of my alias — or pseudonym, if you will — that I came up with for my international audience when I was starting a cartoon-related online business and needed a more English-sounding name to sign my cartoons. And that name stuck!

“Luc”… L-U-C is actually an acronym for my real name which is “Luís Correia”.

I come from a sunny country in Europe with centuries of History, culture and tradition, amazing beaches and landscapes, delicious food and mouth-watering pastry, beautiful monuments and warm-welcoming people.

Now that you’ve learned a little bit about me, let’s see what this podcast is all about.

What Is the Podcast About?

This show is about everything you heard the lady in the intro song saying: online business ideas and models, digital marketing strategies, growth and productivity hacks, SEO tactics, blogging techniques and tips and much more.

Simply put, that means that the Online Business FM podcast will focus on online business in general; and, in particular, on all the moving parts you need to know, understand and, sometimes, even master to reach success in your endeavors.

Rather than just TELL you about mine or someone else’s results, I want to actually SHOW you how to do it yourself.

This show intends to take you by the hand in a practical approach and give you detailed, actionable strategies so you can finally see the path ahead and all the steps you need to take to succeed and start making money online.

I’d like you to learn from me, from my knowledge and experiments and, also, from what our guests have to share about what works and what doesn’t in the online business world.

This Podcast’s Goal

Overall, the goal here is for you to feel better, more equipped, motivated, assured and confident that you can also start an online business of your own and be successful.

It’s not that hard once you get started and understand what it is you need to do.

Taking action is, really, the first and most important step of all.

Trust me on this… starting and working on your online business, besides being really exciting, can be a lot of fun too.

Do you know how I see it?
To me it’s just like one of those strategy games.
It’s so addictive that it feels I’m playing a game on my computer.

Who Is This Show For?

You see… I’ve also felt lost — and, many times, still do — not knowing what I should do next.

That being said, I do understand how you feel. After all, I’m just one of you!

Whether you’re just starting out or have some experience already, I believe you can take a lot from this.

The thing is:
We learn every day of our lives and it doesn’t matter where or who teaches you something new each day.

It can be someone older or someone much younger, like a kid, but we are always learning new things from each other.

You’ll benefit from my experiments — as I’ll be conducting live case-studies on the podcast and blog –, actionable tips and practical approach and also from my guests’ insight and secrets.

Why Does This Podcast Exist?

That takes me to the “why” of this podcast.

To be honest with you, I am also going to use this podcast to grow and evolve as an online businessman and online marketer as I cannot really say that I am a very successful one.

I am far from knowing everything about every little aspect of online business and its strategies.

So… why would you ever listen to a guy like me… right!?

Well… because this podcast will allow me to share with you everything I’m learning along the way so you can avoid making the same mistakes and get the things that actually work while learning about those that do not work.

You’ll get to see what comes next in your own journey through the online business world before it actually happens.

Hopefully, you can better relate to that, as I’ll be closer to where you are now and get what you need to hear.

Teaching & Having Fun

At the same time, I believe that “teaching is like learning twice”.

By teaching anything to anyone you really need to understand, and not just know, whatever it is you’re trying to explain.

I want to help you uncover the often unknown and unseen steps involved in creating a successful business online and I feel I have my own particular way of teaching and serving you.

Plus… podcasting is a lot of fun!

I’ve always loved the idea of having my own radio show ever since I was a kid and used to record stuff on a tape recorder with my cousins during summer vacations. We laughed a lot and they still ask me about those recordings every time we meet!!

All right… Let’s move on to another section of the episode…

What Can You Expect from the Show?

There will be real-life case studies going on and being discussed.

And, as I’m learning and testing business models, strategies and tools, I’ll be sharing and teaching you while also challenging you to try something new and tell me about it, so you can eventually be featured on the show in the future, as well.

This podcast goes above and beyond my experiments as I’ll be chatting with or analyzing what other people just like you and me — with both small and big businesses (from just $500 to millions) — have done and which specific tactics and secrets they’ve used to make it online.

I’ll talk about productivity techniques, keyword and market research, traffic generation, link building, SEO, blogging, outsourcing, building your team, standard operating procedures, selling your own products, setting systems to scale your business, how to have more free time to yourself and also… about the freedom lifestyle.

I’ll teach you how to become an authority in your niche or market, how to know what to write about and how to overcome your fears.

We’ll talk about the right mindset and mentality you need to have and develop; plus, I’ll give some book recommendations about the topics we’ll be discussing.

In a sentence:Expect this podcast to teach you about the small secrets that bring results as opposed to just minding about the results themselves.

Regardless of the stage you’re in, you’ll learn and benefit from all the lessons, tips and insights in a fun and light way that will make you realize that you really just need to take action and believe in yourself.

How Is the Show Structured?

From what I have planned initially, at least, this podcast will not be the typical interview kind of show but, whenever I find it relevant and helpful, I’ll have some conversations with other people who might be only a step ahead of you (which will be great because it will be easier for you to relate to them) and also more advanced online businesspeople, marketers, SEOs, bloggers, etc.

The first set of sessions will be solo episodes as I am new to the podcasting world and need to get more comfortable and used to all of this.

Each episode will be around 25 minutes long although some interviews might be longer than that, but I’ll try to keep the shows’ length consistent throughout the time.

The show’s frequency might change in the future but, for now, it will be a bi-weekly show, one new episode every other week.

By the time you’re listening to this intro session there will already be more episodes available on iTunes.

If you like what you’re listening to, go and check them out.

Conclusion

Okay, to wrap things up…

I didn’t tell you how much I made in my first years as an affiliate marketer to brag or to make you feel demotivated. The intention was to make you see that I decided to take action and try something new.

I could have failed but I would only have known about the outcome for sure, if I tried it in the first place.

I ended up succeeding but even if I didn’t I would have learned a valuable lesson.

That’s how I see failures. As important and valuable lessons that exist to make you grow and improve yourself.

As opportunities to take a step back and see things under a different perspective, to understand what is going on in your life and work, to realize what you need to change or pay more attention to so you can put yourself back on the right path to fulfilling your dreams and reaching your goals.

«Why do we fall?» — Alfred asked — «so we can learn to pick ourselves up».

So… get out there, try something different today, make a plan, set a new goal… take action! Believe in yourself, if I could do it, so can you!

And, always, always, but always remember my favorite movie quote of all times…«If you put your mind to it, you can accomplish anything!»

Thank Your for Listening

We’re finishing our introductory episode here and I would like to thank you for listening to entire thing.

It really means a lot to me to have you on that side; after all, if it weren’t for you, this podcast wouldn’t even exist. You’re its most important and valuable asset.

If you liked what you’ve just listened to head on over to iTunes, subscribe to the show and leave a rating to let me know what you thought about it.

You can also send me an email just to say “hi”, to ask me anything whether it’s online business related or not and… also to let me know what you think about this show, suggest new ideas on what to talk about and discuss, who to invite onto the show, etc…

That’s why you, dear listener, are so important; you’re a part of this show, a fundamental, critical and crucial part of it!

Remember:
This podcast is also an online business experiment so… help me out with your input!! Let’s make this podcast together you and I, let’s make it happen and learn as we go.

Just go to onlinebusiness.fm/1 (that’s onlinebusiness dot fm slash one, the actual number) to get my email address and learn about other ways to reach out to me, plus get the show’s notes and also the episode transcription.

I hope you’ll stick around and keep listening to the Online Business FM podcast.

Until next time; I’m your host, Louie Luc and I’ll see you around!

Thanks for Listening!

Thanks so much for joining me again this week.

Do you have some feedback you’d like to share or any question you’d like to ask me? Just use the comment section below!

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