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Allianz Global Assistance hires Kaiser Lachance

Travel insurance company Allianz Global Assistance Canada has retained Kaiser Lachance Communications of Toronto as its communications agency of record. The agency will work to raise awareness of the company's products and services nationally. Its first work for Allianz is a media relations program supporting the company's first Canadian Winter Vacation Confidence survey.

"Allianz Global Assistance has been delivering best-in-class travel insurance and assistance to Canadians through our partnerships with travel agents, brokers and financial institutions for more than 50 years," said Dan Keon, director of marketing and communications at Allianz Global Assistance. "As we expand our leadership position in Canada, we're confident that Kaiser Lachance's experience in travel tourism and B2B2C public relations is the perfect fit to help us increase our thought leadership and brand awareness in the Canadian market."