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Guild Wars 2 : Festival of the Four Winds to Celebrate Chinese Launch

Posted May 13, 2014 by Suzie Ford

ArenaNet has announced that Guild Wars 2 will begin live service on May 15th. As part of the celebration of the launch, a new in-game event called "Festival of the Four Winds" will kick off worldwide. During the event, the Zephyrites return to help rebuild Lion's Arch. Players will participate in events and challenges to raise funds to rebuild the city devastated by Scarlet Briar and her forces.

ArenaNet and KongZhong are ensuring that players in China share the same Guild Wars 2 experience as their counterparts around the world. Starting with “Festival of the Four Winds,” ArenaNet is synchronizing updates for China to receive new content within days of release in the West. The companies have put painstaking effort towards not just localizing but customizing the game for China, translating millions of words, dubbing tens of thousands of voice over lines, and refitting hundreds of game features and systems. The attention to quality along with Guild Wars 2’s success in the West have been a big part of KongZhong’s campaign, sending the message to players that China is primed for premium MMO games, and watching it resonate among China press who have named Guild Wars 2 as one of the most anticipated games of the year.