Newsletter

RideNow began its relationship with Digital PowerSports using TRADE CYCLE about a year ago, trying the program out with 2 stores. Several months later, RideNow had all 35 stores on board. This trade-in lead service generated 9,520 leads for the group last year, and they are averaging around 1,000-1,100 leads per month!

“RideItNow™ is one of the most customer friendly products available today. Our close ratio has increased dramatically since we started using RideItNow™ on our website. And since our customers pre-qualify themselves based on information they provide, it’s easy for our team to capture the leads and use them to increase our sales. RideItNow™ is a Win-Win for everyone involved!” Annie Payne, Internet Manager
Harley-Davidson of Dallas

We couldn’t believe it either, but it’s true. Abernathy’s Cycles got 311 leads in just 19 days of starting the service. It doesn’t hurt that they are the #1 and largest Polaris dealer in the US. Following far behind, but still impressive, is Biker Bob’s H-D with 94 leads, Woods Fun Center with 66 and Killer Creek H-D with 60 leads.

“We picked up TRADE CYCLE to get some leads for our Pre-owned Department and within the first 2 months we generated nearly 900 leads… that are actual leads we can use. We have converted nearly 15% of them.” Kyle Parham, Sales Manager, Abernathy’s Cycles

“Our lead volume increase was huge!” TRADE CYCLE and RideItNow™ are, “Two of our best lead sources we have!” Now with these processes in place, we have tripled our leads, appointments and conversions. Six Bends H-D received almost 300 internet leads last month and has also gone from 10-15 internet sales a month to about 35 internet sales. “We’re looking forward to our partnership with Digital PowerSports in 2017, and sharing even bigger results later in the year.”

More Harley-Davidson dealers joined forces with Digital PowerSports since June. We now have 106 using TRADE CYCLE as of November 1st. hank you to the management teams at the recently joined dealerships for partnering with Digital PowerSports. Two of our new H-D stores made our Top 25 TRADE CYCLE Lead Volume in October (18 H-D’s in total). High Desert came in 9th place with 59 leads and Cowboy of Beaumont got 47 leads in 31 days.