Enterprise Applications

Enterprise applications have become a crucial piece of infrastructure for many businesses. The enterprise applications community on BrightTALK features the latest insights in enterprise application integration, enterprise application architecture and EAS software. Join the community to gain access to thousands of videos and webinars presented by recognized enterprise information systems experts and arm yourself with the knowledge you need to succeed.

With globally distributed teams and an often remotely connected workforce, top businesses are gaining an advantage by tapping into enterprise collaboration tools. These changes are often considered from a company-wide perspective, but also increasingly from a line-of-business point of view. At this online event, attendees will get to attend case studies, analyst overviews and thought leadership presentations by experts who have experience using these tools successfully across various departments in the enterprise.

The social media revolution has dramatically changed marketing, including how customers choose to interact with companies and each other online, and where they turn for trusted information. How does this affect the traditional CRM processes companies currently have in place? Join leading industry experts and end users as they discuss the latest trends in social CRM. Get real world advice on managing and engaging with your communities to increase sales opportunities and revenue for your company.

CLOSING DATE FOR SUBMISSION: 15 OCT
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These days, there is tremendous pressure on organizations to develop, integrate and deploy enterprise applications at an almost breakneck pace. As a result, many go live and deliver unsatisfactory results to internal and external end-users.
If it’s application, middleware, database or infrastructure testing, every new technology trend like SOA, RIA, or cloud computing is making it more difficult to give the required assurance needed with testing. This calls for a new approach. This summit will feature end users and thought leaders who will share real life examples, best practice considerations and technology insights in this new landscape.

During this summit, thought leaders will highlight the best practices of using a Sales Force Automation/Customer Relationship Management application. You will hear the various solutions available and the careful implementation processes required up-front in order to drive user adoption and long-term success.