Blog posts that originate in several different blogs that are semantically related have a better chance of being disseminated throughout the blogosphere – but only if the stories are picked up by the blogs that have different thematic as well.

Suppose you’re just starting out on Tumblr. How to build your audience in the most efficient way? Obviously, you would want to reach the people who belong to the communities that would be more likely to repost the kind of content. It’s even better if you can also find the main hubs. Using a bit of network data mining and Gephi visualization tool all this can be done in a few minutes and we’ll show you how.