In a society where the internet is an integral part of many of our lives, internet related industries are flourishing, including Search Engine Optimisation (SEO). Without good SEO, website owners will have sites that are barely even noticed by people making searches online, which could make even the best sites all but useless.

With this in mind it is easy to see just why good SEO is in high demand. What’s more is that SEO looks like it will be around for some time yet as it is hard to see how it could become obsolete any time soon. As long as we have the internet there will be a demand for SEO and the internet looks as though it is here to stay, at least that is until something better comes along. [Read more…]

Sometimes I wake up in the middle of the night with a start. There’s a cold sweat running down my forehead and my eyes are wide with panic. My girlfriend turns over and switches on the light to ask what’s wrong, but I can’t tell her. It’s too horrible…

What is this thought that haunts me and keeps me up at night? It’s the idea that someday I may not be able to make a living online anymore the way I have been for the last five years. You see it doesn’t make sense when you think about it: we can earn money online because we put ads on our websites and bring in lots of visitors, but then how are those advertisers making money? Often they make money by putting ads on their sites, or by selling products on their sites that people hardly ever click. The money goes round and round, but when is anything actually bought? [Read more…]

With around 200 million users, LinkedIn is one of the most popular ways to showcase your academic and professional career milestones and to broaden your network with others in the same or different industries.

In a previous post – ‘Become a Local Blogging Celebrity with LinkedIn’, we see that LinkedIn can be an adequate tool to establish yourself as a local expert offering your skills and knowledge to those in need of it. By engaging with locals, for example via Facebook or Twitter, you can easily establish a community with loyal customers and relationships that are fostered by your expert advice and consultation. The article defined the outcome as a social brand on a local level by pointing out that “while a global network has endless contact possibilities, it is also filled with endless competition”. [Read more…]

Social media is becoming an increasingly large aspect of SEO and online marketing, and whether you like it or not, as an online marketer, you may well have to juggle various different social accounts in order to maximise your ROI and indeed make your website successful. (Don’t believe me? This infographic sums it up pretty well).

But managing all of those different accounts can be a big headache, and anything that makes your life harder will ultimately make you less effective. That’s why you need to read this post, because it is full of helpful tips (on how to manage multiple social media accounts) to make your life nice and simple. [Read more…]

Even the best, most popular blogs in the world can get stale from time to time. Sooner or later, you’re going to get that nagging feeling that you’ve run out of things to write about. The next time you’re stuck for a blog subject, try one of these to get the creative juices flowing. [Read more…]

In the world of SEO and link building there are two separate camps. Those in the white-hat link building camp and those in the black-hat link building camp. Those in the white-hat camp choose to employ strategies and techniques that are generally accepted within the SEO community and believed to adhere to the qualifications of proper link building practices as determined by Google’s search algorithm. Those who perpetrate black-hat link building tactics attempt to game and manipulate this algorithm for faster easier results. In 2013, the division between white-hat and black-hat link building practices has become more clear and easier to discern. Link building in 2013 is certainly different from what old school pros may have gotten used to. [Read more…]

Interviews have the potential to be so much more than just another element to add to your blog. When conducted correctly, an interview can produce a post that is truly one-of-a-kind and unique within your niche. Crafting quality interviews require care, consideration and these 5 essentials. [Read more…]

In a world that is chock full of bloggers on every topic and in every niche imaginable, staying ahead of the curve is crucial if you want to be one of the more successful web workers among them. There are a number of things that you can do in order to stay ahead of the pack, but none is as useful as attending any one of the many blogging meetups and conferences that take place around the world every year.

Improve your skills, learn from your peers, and grow your contact list, all in the name of more success, with any one of these five blogging meetups to come in the summer of 2013: [Read more…]

Twitter launched Twitter #Music about a fortnight ago, a new service and app to discover new artists and music through Twitter. The system uses a platform which was acquired last year by Twitter, oWeAreHunted, but has been refined and expanded through integration with Spotify and Rdio, two large music streaming services.

Currently, the system extracts songs from iTunes, Spotify, and Rdio, but other sources will be added in the future. By default, users can only listen to short snippet of songs – 30 seconds – directly from iTunes but for Rdio and Spotify, you will need to use your credentials to log in. Based on the recent acquisition of “We Are Hunted” by Twitter, the system will help us to discover new songs and artists based on custom criteria, including the artists followed by us or our followers. [Read more…]

Who isn’t on Facebook these days? We’re all connected and joined together with pictures, status updates and a whole lot more – and most of us do it without an inkling of the perils that we face on the social media network, day in and day out. Facebook gets a lot of flak for being unsafe for kids, adding to an employer’s woes, and even messing up a relationship or two – and not without reason.

The social media giant has boomed in the last half decade or so, with more than a billion users to its name. The magnitude of the impact it can have on people has not gone unnoticed. The harmful stats are sure to throw anyone for a loop. From Facebook depression to stalkers, from a loss of productivity to slander – the problems that are part and parcel of the social media network are aplenty. [Read more…]