Congratulations to good friends and ex-colleagues - Munish and Jayesh who have given up their cushy jobs at Wipro to launch ideaken. ideaken uses social media to enable collaborative innovation. To quote:

Collaborative innovation takes place when one starts to leverage unknown or unnamed sources of ideas, solutions & knowledge along with the known and named sources. The basic intention is to increase the chances of problem-to-solution match by increasing the solver base dramatically. Enterprises need to source the diversity of talent, tap into the wisdom of crowds and reach out to the underutilized talent sources. While most of the enterprises understand the power of collaborative innovation, the means to achieve the same on a continual basis and on a wide scale is not available.

They essentially provide a platform to bring together "Seekers" and "Solvers" who can then help each other. Seekers offer challenges such as: "Practical solution to save stranded Whales, Dolphins, and other big fish" or "Domino helper – a device which allows a player to set up dominos faster for a toppling game". Solvers then select the challenges that interest them and then offer solutions. ideaken is also available as a software as a service that organizations can use with their own branding. Here's wishing you all the best guys. I'm sure ideaken will do well.