Previous Winners

Cat Choir

Judge’s Comments:

Caroline Pay, BBH: “Of this month’s radio ads ‘Cat Choir’ for TENA Men is by far the best … and made me chuckle the most. The whole TENA Men campaign is great, of course, and the film really floated my boat. But what I particularly love about the radio is that while the idea is simple and the execution is gold, above all else I just know that the team behind the ad had a lot of fun making it – you can hear it in the work. And that’s the aim, surely: to make the best radio work out there and have fun along the way, right?”