Bulk Email Service

What makes an effective bulk email marketing campaign?

Steering clear of spam when using bulk email

A bulk email marketing campaign is an effective way of creating and nurturing deals but it has been facing a lot of criticism lately due to its abuse by junk mail filters and spammers. Unfortunately, most companies’ bulk email is ending up in the spam folder because of:
Poor word choice - Spam filters are customised to work in a certain way. The right wording in both your subject line and content of your email is important; otherwise they will go straight to the trash folder. Learning a few techniques will keep your bulk emails where they are intended to be.
Quality of your list - All bulk email marketing lists should be up to date, permission based and segment specific.
Content - Even if your bulk email list is updated and you have chosen your words wisely, people receive a lot of emails on a daily basis. Why should they read yours?
Bulk email marketing and CAN-SPAM
Bulk email marketing became even more complicated with the introduction of the CAN-SPAM regulations. It was implemented in 2004 to curb the spread of spam from bulk email marketing lists. Here are some of the rules that every bulk email marketing company should know if they don’t want to be on the wrong side of the law.
It is fine to use bulk email marketing lists but any email marketing campaign should feature an opt-out method that allows readers to unsubscribe to any more emails.
A bulk email marketing campaign must not use false header information or subject lines that are meant to mislead or trick the readers.
Opt-in or permission based campaigns are the only legal form of bulk email marketing lists and thus companies should not send emails that are completely unsolicited.
Every company must explicitly identify their marketing campaign as solicitations or ads.
Every email marketing company must indicate the sender’s postal address.
Permission-based bulk email marketing campaign
Unless readers have explicitly given their consent to receive bulk email marketing campaigns, it is illegal to purchase email address from a database and use them to send the owners unsolicited emails. The volume and quality of contacts for bulk email marketing is often not very good so how does a company get around this?
Good bulk email marketing does have to buy email lists. Instead, the company should develop strategies to accumulate their opt-in bulk email marketing list. Building an email marketing list may mean offering something to prospective clients in return for their email addresses.
How to measure the success of a campaign
Bulk email marketing can be a very effective tool for effective promotion of your business, but without web tracking there is no way of knowing whether your campaign is doing well. There are bulk email campaign applications that send out emails and give feedback on the campaign performance. A bulk email marketing company will then have information on how many people opened the emails, how many clicked on the links provided and how many emails bounced or were unsubscribed.