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Do you Google? Victims of their own success?

Google thought it was time they offered the rest of the world a quick semantic primer:

A trademark is a word, name, symbol or device that identifies a particular company’s products or services. Google is a trademark identifying Google Inc. and our search technology and services. While we’re pleased that so many people think of us when they think of searching the web, let’s face it, we do have a brand to protect, so we’d like to make clear that you should please only use “Google” when youÃ¢â‚¬â„¢re actually referring to Google Inc. and our services.