schedule 7 months ago

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60 Mins

Talk

Beginner

The Scaled Agile Product Development is a conference about our years of experience creating digital products based on the scrum/agile framework, the lean startup methodology and the effectuation principles. Our history begins when we noticed that we, along with a lot of our clients, small and big, struggled with the unsuitable division of projects budgets and the managing of the value creation life cycle of their always evolving digital products. Feeling that Scrum had abandoned the Product Owners to their hard and complex tasks, we started to create a serious game to help facilitate our clients' teams, and the results we discovered in every interaction, experimentation, and increment. We jumped right away into action and we started to learn fast, to succeed, to fail and to pivot while understanding how to create amazing digital products based on the true pains and the real problems of the potential users, quickly generating value and how to adapt the solution according to our business constraints and market opportunities; and all this, without big risks or investments . This is the 2-year story of how we found the path to continuous innovation.

schedule 1 year ago

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90 Mins

Workshop

Beginner

The Lean Marketing evening is a workshop inspired by the discovery of the principles of Lean Startup, Effectuation, Agile Project Management and user centered value driven philosophy, to learn the fundamentals of digital marketing through experimentation and collaborative work.

In this playful experience, participants switch between planning and executing specific actions for the resolution of a real case where they must test their assumptions. The Lean Digital Marketing game is an innovative and interactive experience that gives you the tools to better adapt to today's marketing changes.

The Lean Digital Marketing Game participated in WAQ17, the largest French-language digital event in North America and at HEC innovation workshops.