@the_red_devil: not true on all accounts. Ben has hurt and bloodied Rulk with his very first hit, and Rulk has even complained about the beating he took later in the issue. Not to mention, even characters weaker than Ben (She-Hulk, War Machine, Iron Man) have managed to hurt Rulk. In the other fight they had, where Rulk was brainwashed and not holding back and Ben was assisted by FF, the fight lasted for 3 hours and Ben was only briefly knocked out at the end with no injuries. And in the other confrontation they had, they clashed evenly and Ben tanked a sucker punch from him.

Also, Rulk was one-shot by same Kree Sentries that couldn't one-shot Ben in the same arc, got wrecked by Cosmic Hulk (that Ben has destroyed in the past), stalemated base Colossus while Ben no sold hits from Colossonaut unharmed in the same event (and punched through his helmet too, something Rulk couldn't do), got beaten by ionic Wonder Man (who Ben beat while holding back), got his punches no sold by Green Scar while amped (while Ben at least managed to draw blood), and there was that funny moment when Ben tanked a hit from 1/5 Phoenix Namor one panel after Namor wrenched Rulk's arm off with a casual move.

Not to mention that Ben has fought opponents of Rulk's weight class or higher (Skaar, Colossonaut, Cho Hulk, Hercules, Ultron, Terrax, etc.) and did fine on every occasion. So there's definitely not going to be any stomping happening.

Rulk has fought opponents of Ben's weight class or higher (Thor, Grandmaster, Angrir, Savage Hulk, etc.) and did fine on every occasion. So there's definitely not going to be any Ben winning happening.

What does it mean? Either that Thor was holding back against Rulk massively, or that whoever wrote Fear Itself screwed up massively. Considering that 1) Thor fought Rulk before, got wrecked and was royally pissed off and bent on revenge; 2) Angrir was directly compared to Thor, and did much better against Rulk than pissed-off Thor did, and still got one-shot, 3) Thor didn't die in one hit against amped post-core breach Hulk during the same issue (another consistency problem), and 4) dozens of people nearly as strong, as strong as Thor or stronger than him hit Ben without making hole in Ben's body (or killing him, or even knocking him out), I'd say that it's just a good old low showing for Ben and an outlier for Thor.