A well intentioned rant about the current state of Advertising, with particular emphasis on Big Dumb Agencies (BDA's) Because, no matter how bad you think it is, it's actually a great deal worse!
"Advertising is the rattling of a stick inside a swill pail." George Orwell.

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Audit my arse!

Sticking with all things ZuckerNozzle, Facebook has agreed to submit to audits by the Media Rating Council in an effort to answer criticism from advertisers that it has been lying through its teeth about the social networks metrics such as how long punters viewed an ad and how much of it was visible on the screen. “We want to provide transparency, choice and accountability,” Facebook said. “Transparency through verified data that shows which campaigns drive measurable results.” Obviously, in common with all other social media data, the measurable results will have fuck all to do with sales.

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Audit my arse!

Sticking with all things ZuckerNozzle, Facebook has agreed to submit to audits by the Media Rating Council in an effort to answer criticism from advertisers that it has been lying through its teeth about the social networks metrics such as how long punters viewed an ad and how much of it was visible on the screen. “We want to provide transparency, choice and accountability,” Facebook said. “Transparency through verified data that shows which campaigns drive measurable results.” Obviously, in common with all other social media data, the measurable results will have fuck all to do with sales.