new publications - Karoline KuenzelAlexandria::new publicationsHow punishment and reward increase customer acceptance of demand response in the energy industryKuenzel, K., Loock, M., & Cometta, C. (2014). How punishment and reward increase customer acceptance of demand response in the energy industry. In Academy of Management Annual Meeting Proceedings. 2014, pp.1: Academy of Management, DOI:10.5465/AMBPP.2014.15790abstract. --- Following national and international policy guidelines for energy efficiency and in order to optimize supply and demand, electric utilities introduce demand response programs (DR). However firms struggle how to best help consumers to accept these programs. In the light of recent theories of decision-making that favour heuristic over information-based decision strategies, the paper at hand ...https://www.alexandria.unisg.ch/publications/230303
2014-03-18Customer Acceptance of Smart Grid: The role of psychological interventions and customer valueKuenzel, K. (2013). Customer Acceptance of Smart Grid: The role of psychological interventions and customer value. Presented at Energieinformatik 2013, Ph.D. Workshop, Vienna. --- Ph.D. Workshop at Energieinformatik 2013, Vienna
Abstract long paper: Besides efficiently managing the energy supply – which has been the focus in the past – the efficient and effective management of the energy demand is nowadays considered to be of utmost importance in order to meet the energy challenges of the future. Politicians, managers, engineers and researchers alike agree on ...https://www.alexandria.unisg.ch/publications/227285
2013-11-12Sustainable Advantage through Time Based-Business Models: Theoretic Foundations and the Case of Smart GridsLoock, M., Helms, T., & Kuenzel, K. (2013). Sustainable Advantage through Time Based-Business Models: Theoretic Foundations and the Case of Smart Grids. In Strategy and Sustainability, pp.5. Chicago: SMS Strategic Management Society. --- https://www.alexandria.unisg.ch/publications/222469
2013-04-25Customer value of smart meteringKaufmann, S., Kuenzel, K., & Loock, M. (2013). Customer value of smart metering: Explorative evidence from a choice-based conjoint study in Switzerland. Energy Policy, 53(02), 229-239, DOI:10.1016/j.enpol.2012.10.072. --- Implementing smart metering is an important field for energy policy to successfully
meet energy efficiency targets. From an integrated social acceptance and customerperceived value theory perspective we model the importance of customer value of smart metering in this regard. We further shape the model on a choice-based
conjoint experiment with Swiss private electricity customers. The study finds ...https://www.alexandria.unisg.ch/publications/218428
2012-12-03Generic customer segments and business models for smart gridsCurtius, H. C., Kuenzel, K., & Loock, M. (2012). Generic customer segments and business models for smart grids: Empirical evidence from a cross-European country study. der markt: International Journal of Marketing, 51(2-3), 63-74, DOI:10.1007/s12642-012-0076-0. --- The implementation of smart grids – one of the urgent goals to meet international policy expectations for energy efficiency and CO2 reduction targets – is not a technological issue alone, as it also requires social acceptance by various stakeholders (Wolsink 2011). It is of particular interest that smart grid products and services provide value to the customer. On the one hand, customer value...https://www.alexandria.unisg.ch/publications/209711
2012-02-16