Japan's
tourism industry is booming. Although Greater China tourists contribute a big
growth momentum, the Japanese domestic tourists are still the mainstay to
support the industry. According to the statistics of the Japan Tourism Agency,
the domestic tourism expenditure accounts for 80% of the total, and still
rising. In view of this, the report provides an in-depth analysis of the mobile
behavior of domestic tourists in Japan on the behavior pattern on planning
their trips.

The
aircraft is one of the major modes of transport in Japan, with Tokyo being the center
of Japan's traffic to a number of cities. The domestic routes cover about 40
cities, with an average of 250 flights per day. The report also explores the behavior
of Japanese tourists using mobile phones to plan trips to domestic
destinations. Domestic visitors travel to metropolitan cities such as Tokyo and
Osaka, or famous tourist cities such as Sapporo and Okinawa. In addition, with
Tokyo as the center, Japan's domestic travel to the metropolitan cities is shorter,
an average of 2.9 days and only about a month to prepare for the journey. On
the contrary, Japan's domestic travel to the tourist cities is about 3.5 days, spending
nearly two months to prepare. Furthermore, most tourists tend to use mobile
phones to search and plan their itineraries on Tuesday, Wednesday, and Thursday
afternoon.

Victor Wu, CEO at Vpon Big Data
Group, said, 'data drives transactions so that big data is
the weapon to enhance competitiveness for all industries. With that
being said, big data allows brands to gain a comprehensive understanding on customer
behavior through mobile and to predict the trend. To gain such customer
insights into tourists from Japan and even entire APAC region, Vpon has long
strived to build the biggest Asian tourist's mobile behavior database in the
market through the continuous accumulation, consolidation, and data analysis
over the years. Moreover, given the fact that the nature of data is
interconnected, Vpon helps brands intersect and analyze the tourists' data
through multiple dimensions in order to discover the underlying information and
mobile behavior on a deeper level.'

He further
explained that with the tourist database in hand, Vpon's Cross-border Marketing
solutions can greatly
enhance the precision of audience targeting on tourists. More importantly, by
intersecting the mobile behavior data from tourists' 3-stage journey (before-,
during-, after-trip), the advertisers could gain actionable insights to their
marketing strategy.

The report
also covers the latest mobile ad market trends across APAC. Mobile advertising
inventory has been dominated by two countries -- India and China and yet the
biddable inventory from Southeast Asia countries, such as Vietnam and Thailand,
surges significantly. Due to the abundant inventory, the effective cost per
mille (eCPM) in India and China are relatively low compared with other
countries in APAC.

Founded
in 2008, Vpon Big Data Group is a leading big data ad technology company in
Asia. With extensive media resource
reaching over 21 billion biddable inventory across Asia Pacific and advanced
big data analytic technology, Vpon offers solutions in the areas of
cross-border marketing to drive transactions for O2O and e-Commerce business and
increase brand awareness.

Vpon
has been widely recognized by the industry and won
Bronze for Greater China Specialist Agency of the Year 2016 and Top 3 Forbes
China's Top 100 Privately Held Small Businesses for 2015. Vpon services over
1500 renowned brands through its network of 4 offices in Shanghai, Tokyo,
Taipei, and Hong Kong.