Yeos market segmentation

Since the acquisition of Nest by Google earlier inthe broad public has become aware about home automation. Together with other IoT experts, we have developed a market segmentation that is suitable for understanding the IoT ecosystem.

This is why marketers use segmentation when deciding a target market. A good market segmentation will result in segment members that are internally homogenous and externally heterogeneous; that is, as similar as possible within the segment, and as different as possible between segments.

Hence, by segmenting the market according to the target age group, marketers create better marketing and communication strategies and get better conversion rates. Gender Gender is one of the most simple yet important bases of market segmentation. One of the major reasons marketers segment market is because they can create custom marketing mix for each segment and cater them accordingly.

IoT market segments — click to enlarge image We find this IoT market segmentation the most compelling for two reasons: Are the numbers mirroring your sentiment?

Marketers also need to check that different segments have different distinguishing features which make them unique. A market segment is a small unit within a large market comprising of like minded individuals.

Conversely, sometimes a company already has a product but does not yet know its target consumer segment. Both men and women have different interests and preferences, and thus the need for segmentation.

According to him it allows Rio Tinto to make smarter dispatching and maintenance decisions. A person living in mountains will have less or no demand for ice cream than the person living in a desert.

Wearable fitness devices that are currently dominating the Consumer lifestyle category are currently getting the most attention but the hype seems to be over now Home applications will dominate the consumer IoT market in the next years smart thermostats, security systems, and refrigerators Unfortunately the survey did not poll about any consumer health applications such as remote health monitoring.

Lifestyle Other than physical factors, marketers also segment the market on the basis of lifestyle. IoT market segmentation conclusion — click to enlarge image What are your thoughts?

Mass marketing refers to treatment of the market as a homogenous group and offering the same marketing mix to all customers. Segmentation refers to a process of bifurcating or dividing a large unit into various small units which have more or less similar or related characteristics. Basis of Market Segmentation Gender Yeos market segmentation marketers divide the market into smaller segments based on gender.

Marketers must also ensure that the individuals of the segment respond in a similar way to the stimulus. Income Income decides the purchasing power of the target audience.

Market Segmentation is a convenient method marketers use to cut costs and boost their conversions. First, there has to be homogeneity among the common needs of the segment.

IoT Market segments surveys — click to enlarge image Interpretation of the numbers: The member of these groups share similar characteristics and usually have one or more than one aspect common among them. Psychographic Segmentation Psychographic Segmentation divides the audience on the basis of their personality, lifestyle and attitude.

They are only publicly disclosing the top 3 segments. This segmentation process works on a premise that consumer buying behaviour can be influenced by his personality and lifestyle. Sports brands often segment the market based on the sports they play which help them market the sports specific products to the right audience.

He showcased remote monitoring of tire pressure, fuel level, and vehicle load for all the vehicles in the mine in real-time. And third, the presence of a common reaction, or a similar and somewhat predictable response to marketing, is required.

Market Segmentation Market segmentation is the identification of portions of the market that are different from one another. Segmentation allows the firm to better satisfy the needs of its potential customers.