Fox Sports continued to capitalize Wednesday on its expanded alliance with the Big 12, announcing separate regional programming deals with TCU and Texas Tech that will include at least one football game and several basketball and Olympic sports events from each school on Fox’s sports cable channels, including FS Southwest.

Each agreement calls for an annual airing of at least one football game, all available men’s basketball games and other sports, including women’s basketball, baseball, soccer and volleyball, to air on FS Southwest, FS Plus and Fox College Sports. Financial terms were not announced for either agreement; the TCU agreement is for six years, and the length of the Texas Tech deal was not disclosed.
Fox earlier this week announced a similar, albeit larger, programming deal with the University of Oklahoma to distribute “Sooner Sports TV,” and published reports Thursday indicated it was close to a deal with Oklahoma State in the wake of last week’s completion of a 13-year, $2.6 billion deal involving the conference, ESPN and Fox. Deals with other schools, including Baylor, are expected to follow later this year.

Jon Heidtke, FS Southwest’s general manager, acknowledged that the loss of the Astros and Rockets to Comcast SportsNet Houston gave the Fox Sports Group additional financial leeway to make the new regional agreements with the Big 12 schools.

“It certainly allowed us to redeploy some of our resources to go for appropriate strategic content … that have value across our entire region,” he said.

At Texas Tech, Learfield Sports retains rights to games not picked up by Fox and will stream the events at www.texastech.com. TCU controls all its media rights without a distribution and advertising partner such as Learfield or IMG, and its Olympic sports broadcasts will be produced in conjunction with TCU’s school of film, television and digital media.

FS Southwest is available in about nine million households in Texas, Louisiana, Arkansas, Oklahoma and New Mexico. Fox College Sports is available through cable providers, DirecTV and AT&T U-verse.