Thunder forward Kevin Durant has come second in the draft and MVP votings, but nobody in the NBA can touch him nowadays when it comes to pitching products - whether it's shoes, video games or soft drinks. He leads our Commercials Rankings and No. 2 (Kobe Bryant) is not even close.

Magic center Dwight Howard has called team owner Rich DeVos to tell him that he won't play for coach Stan Van Gundy anymore, WKMG in Orlando reported. But multiple league sources directly affiliated with the Magic and Howard disputed the television report to ESPN.com's Michael Wallace. "It's a completely made-up, B.S. story," one of Howard's representatives told ESPN.com. Howard missed his sixth straight game with a back injury Wednesday against the Celtics, and Van Gundy already has said that he is preparing for his big man to miss the rest of the season and the playoffs. Howard is still upset that Van Gundy publicly said this month that Howard asked management to have him fired, sources told WKMG. ESPN.com