In this in-depth session, you’ll get the tools you need to create a detailed visual map of how and where your brand lives online, and how to use it to enhance your digital identity, visibility, and credibility in the marketplace.

After the session you’ll be able to more effectively:

Optimize your digital brand to increase conversions

Connect with the right customers and users in the flow of their day and be relevant to the context you find them

Align your digital brand with the digital trail people take to explore their interests