“The fragrance concept is about female empowerment and finding the inner strength that makes women so beautiful,” revealed Marsha Brooks, vice president of global marketing for Coty Beauty. “She has done a lot of fruity florals. She’s done gourmands. Pulse was this electric citrus-y floral. This is sexy and sophisticated. We tested it in multiple countries with excellent results.”

RISE is the third fragrance for the 32-year-old pop star, following 2009’s Heat and 2011’s Pulse. The new bottles — available in 0.5 oz, 1.0 oz, and 1.7 oz sizes — will be shipped to over 30,000 retailers just in time for Valentine’s Day.