Volvo recently conducted a survey and asked consumers about their perceptions of self-driving cars. The question that stood out to me was whether a car company like Volvo or a technology company (Google, unnamed) was best positioned to bring safe self-driving cars to the market. Volvo was obviously fishing for a particular answer, and while they certainly have a vaunted reputation for technical innovation in the service of safety, I'm afraid I can't go along with the answer they're hoping for, partially because safety is only part of the story. In my opinion, no car company working alone is going to be able to produce a self-driving car with the kind of usability that consumers will expect. And for self-driving cars, usability is just as important as safety. In fact, they're inseparable.

You've got a great point. However, for the visually impaired, children, and people traveling in unfamiliar cities, it's going to be very important that you can trust the car to take you to the right place.