CEO Josh Goldblum and Bluecadet NYC Managing Director Lilly Preston joined forces to deliver a session titled Can stories save museums? How Bluecadet is using experience design to engage visitors through narrative, which prompted this nifty write-up from the organizers.

“While there’s no exact formula for how the Bluecadet program builds out its projects, personal connection is at each one’s core,” Guthrie Weissman writes. “At the firm’s Manhattan offices, the team showed how it formulated interactive projects that allowed participants of all kinds to really experience a place beyond the physical space.”