Strategy

How many times has a team member or client requested that you come up with an innovative or creative solution to the problem at hand? How do you switch to a “creative mindset”? Many organizations have completely lost touch with true creativity and are consistently churning out lacklustre results that rarely “wow” the user or…

In the digital era more and more of our business is happening online, which is great news for freelancers and businesses alike! Taking advantage of this new form of labour can pay off substantially - freelancers appreciate being independent and flexible, while businesses can maintain a consistent workflow without needing additional office space or conventional…

Sir Richard Branson and Kendrick Lamar. There is literally no way to make these two men more dissimilar...right? When you hear the phrase “start-up”, you might think of a colourful office in Silicon Valley, adorned with every Apple product under the sun like some sort of weird Steve Jobs shrine. And when someone…

Logical and Uncomplicated Aspirations Logical, uncomplicated, simple design is a mainstay trend that most designers aspire to in their work. Unless you’re attempting to create an art piece, these are universally appreciated concepts for the end-user. How you accomplish it differs based on industry, but given that simplicity has become a core tenet…

Planning your brand for the future can only go so far. Brands must be adaptive, reflexive, and able to change to hold the interest of a diverse culture. For larger companies trying to grow their market share, taking risks is integral to growth and preventing stagnation. Risks come at a cost, whether it is increasing…

The value of a brand is built upon how your audience perceives you. Leading brands thrive through promoting a lifestyle, experience, and an ideology that resonates with their potential customer base. Brands are constantly communicating their value, and successful brands reach ubiquity through a constant reforming of their image to reinvigorate their appeal. Levi’s, for…

Have you ever wondered how eye catching brands are created? If you work in design or marketing, this is likely a question that you focus on daily. When our team is branding, we are constantly asking ourselves... "How can we create a collection of images, content and designs that perfectly encapsulate the emotions and energy…

Your search for the secret formula that will bring you effortless success, happiness and limitless wealth is over! Are you ready to completely transform your life? We have discovered a life-hack that will give you the body you’ve always wanted, a seven figure bank account and all the fame you can handle. It is a…

The brand is the essence of any business – it reflects the beliefs, values, practices, and the intended audience in both obvious and subtle ways. Your brand influences the viewer, and redesigning a brand requires strict attention to the many pieces...

Many small businesses are intimated by approaching a marketing company for help. Getting a marketing plan up and running is essential to helping your business grow, but you don't need to over spend to start seeing some results. There are a few ways that you can increase your reach without investing money upfront.