It was another Friday of low-rated leadership, with CBS the most-watched network (at under 7-million viewers) and NBC first among adults 18-49 (with just a 1.5 rating in the demo). CBS, do doubt, has a decision to make on all three of its Friday dramas, which did not impress on this second night of the May 2010 sweeps as follows:

CBS/Friday

8:00 p.m. – Ghost Whisperer

Viewers: 6.52 million (#1), A18-49: 1.5 rating/6 share (#1)

9:00 p.m. – Medium

Viewers – 6.33 million (#1), 18-49: 1.4/ 5 (#1t)

10:00 p.m. – Miami Medical

Viewers: 6.72 million (#2), A18-49: 1.3/ 4 (#3)

My prediction is one of these dramas will be returning next season, with freshman Miami Medical the least likely to make the grade.

NBC opened the evening with the season-finale of already renewed Who Do You Think You Are? (Viewers: #2, 5.21 million; A18-49: #2, 1.2/ 5 at 8 p.m.), which lost steam as the season progressed, followed by a two-hour edition of Dateline at 6.67 million viewers and a 1.6/ 6 among adults 18-49 from 9-11 p.m. Here is the half-hour breakdown for Dateline:

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).

HH Rtg/Shr

Fox3.5/ 7

CBS 3.3/ 6

ABC 2.8/ 5

NBC 2.7/ 5

-Total Viewers:

Fox: 5.87 million, CBS: 4.83, ABC: 4.34, NBC: 4.09

-Adults 18-49:

Fox: 1.9 rating/9 share, ABC: 1.2/ 4, NBC: 1.0/ 4, CBS: 0.9/ 3

---------------

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.

There was little of note, once again, on this first Saturday in May (and third night of the May sweeps), with NASCAR Racing: The Sprint Cup, Richmond 500 on Fox at an average 5.87 million viewers and a 1.9 rating/9 share in primetime (from 8-10 p.m.). Comparably, this is similar to the regularly scheduled Cops and America’s Most Wanted.

CBS finished second overall in total viewers and third among adults 18-49 with its combination of a repeat of NCIS (Viewers: #2, 3.99 million; A18-49: #4, 0.6/ 2), a repeat of The Mentalist (Viewers: #2, 5.03 million; A18-49: #4, 0.9/ 3) and an original installment of 48 Hours Mystery (Viewers: #1, 5.47 million; A18-49: #2, 1.2/ 4). At the risk of depressing you, remember CBS’ classic 1972-73 Saturday night line-up of All in the Family, MASH, The Mary Tyler Moore Show, The Bob Newhart Show and The Carol Burnett Show? Now, those were the days!

Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, May 2, 2010.

CBS led this fourth night of the May sweeps (and first Sunday in May) with its combination of granddaddy 60 Minutes (#1: 9.9 rating/17 share), The Amazing Race 16 (#1: 7.2/12), which I personally stopped watching after Jeff and Jordan left, and the two-episode season (or series) finale of Cold Case, which averaged a 6.4/10 in each of the two hours. Take a look at the half-hour breakdown for Cold Case:

Cold Case (CBS)

9:00 p.m.: 6.2/ 9 (#2)

9:30 p.m.: 6.5/10 (#2)

10:00 p.m.: 6.4/10 (#2)

10:30 p.m.: 6.5/11 (#1)

All in all, you have to congratulate Cold Case for still generating interest after seven seasons on the air. But considering it does skew older and ratings are down year-to-year, do not expect to find it on CBS’ line-up next season. On a weaker network, maybe, but not the Eye net.

ABC had a typical Sunday with its line-up of America’s Funniest Home Videos (#2t: 4.1/ 7), Extreme Makeover: Home Edition (#2: 5.3/ 9), Desperate Housewives (#1: 8.9/13) and Brothers & Sisters (#11, 6.4/10), which from a pure scripted quality standpoint always leads the evening. But kudos for Desperate Housewives for building up well to the upcoming season-finale on May 17. It should be interesting to see pregnant Lynette’s water break just as she realizes who evil Eddie really is.

NBC came in at recent Sunday overnight levels with its combination of Dateline (#2t: 4.0/ 7), game show Minute to Win It (#3: 3.9/ 6) and The Celebrity Apprentice (5.5/ 9 from 9-11 p.m.), which performed by half-hour as follows:

The Celebrity Apprentice (NBC)

9:00 p.m.: 5.2/ 8 (#3)

9:30 p.m.: 5.1/ 8 (#3)

10:00 p.m.: 5.5/ 9 (#3)

10:30 p.m.: 6.1/10 (#2t)

Once “must see” reality TV, this season of Celebrity Apprentice has morphed into a true snore-fest. Joan Rivers and Annie Duke…we need you!

Last in the Sunday overnights, as usual, was Fox’s line-up of canceled ‘Til Death (#4: 1.3/ 2), a repeat of The Simpsons (#4: 1.7/ 3), the regularly scheduled edition of The Simpsons (#3: 4.0/ 7), The Cleveland Show (#4: 3.7/ 6), which was renewed for a second season before it even premiered, and two episodes of Family Guy (9 p.m. - #4: 5.0/ 8; 9:30 p.m., #4: 4.6/ 7), including the 150th episode. Overnight growth of 35 percent for Family Guy out of The Cleveland Show, plus an always strong performance among adults 18-49 lands this double-dose of Family Guy in the winner’s circle.

In case anyone cares, this is the official May 2010 sweeps period. And CBS dominated night one, Thursday, April 29, in both total viewers and adults 18-49 on the strength of Survivor: Heroes vs. Villains (Viewers: 12.74 million; A18-49: 4.1 rating/13 share), CSI (Viewers: 13.63 million; A18-49: 3.0/ 9) and The Mentalist (Viewers: 14.84 million; A18-49: A18-49: 3.2/10). Here is the overall network averages based on the live plus same day ratings:

Showtime has announced its original programming plans for the summer. Following the season-finales of Nurse Jackie and The United States of Tara on Monday, June 7 (at 10 p.m. and 10:30 p.m. ET, respectively) will be the eighth season premiere of Penn & Teller: Bullshit on Thursday, June 10 at 10 p.m. ET. Leading out of Penn & Teller is the series-premiere of The Green Room with Paul Provenza, a comedy with the comedian leading a roundtable discussion with the likes of guest stars like Roseanne, Sandra Bernhard, Bob Saget and Jonathan Winters. The first of six half-hour episodes kicks-off at 10:30 p.m. ET.

Next up on Showtime is a new docudrama called The Real L Word, which is inspired by the long-running Showtime series. It debuts on Sunday, June 20 at 10 p.m. with the first of nine half-hour episodes. Also new is The Big C, a dark comedy with Laura Linney as a suburban wife/mother/teacher who is diagnosed with terminal cancer. It premieres with the first of 13 half-hour episodes on Monday, August 16 at 10:30 p.m. ET, leading out of the new season of Weeds.

Mark your calendars for Friday, May 28 through Sunday, May 30 for the 2010 Lucy-Desi Days Fan Appreciation Weekend in Lucy’s hometown, Jamestown, New York. Scheduled events will include a Lucy Show tribute with We Love Lucy Fan Club President Tom Watson; the Tropicana Dinner Theatre with impressionists Diane Vincent and Adrian Israel; a Tropicana Entertainment Tribute with Dann Cahn, film editor of I Love Lucy; a memorabilia auction, trivia contest and Life With Lucy Film Festival presented by Lucy’s No. 1 fan, Michael Stern; ongoing LucyTown tours; and much, much more. For more information, click on http://www.lucy-desi.com/festival/festival_info.html.

Hill Street Blues, one of the most critically acclaimed series in the history of television, won a total of 25 Emmy awards. But which one of the following series stars never was awarded with one of the statuettes?

Michael Conrad

Veronica Hamel

Betty Thomas

Daniel J. Travanti

Bruce Weitz

The answer to Friday’s question…

Who portrayed Rachel Green’s mother on Friends?

Teri Garr

Melanie Griffith

Judith Light

Marlo Thomas

Brenda Vaccaro

Is: d) Marlo Thomas (a.k.a. That Girl). All together now…

So no one told you life was going to be this way. Your job's a joke, you're broke, you're love life's DOA. It's like you're always stuck in second gear, Well, it hasn't been your day, your week, your month, or even your year.

But, I'll be there for you, when the rain starts to pour. I'll be there for you, like I've been there before. I'll be there for you, cause you're there for me too.

You're still in bed at ten, the work began at eight. You've burned your breakfast, so far, things are going great. Your mother warned you there'd be days like these, But she didn't tell you when the world has brought you down to your knees.

That, I'll be there for you, when the rain starts to pour. I'll be there for you, like I've been there before. I'll be there for you, cause you're there for me too.

No one could ever know me, no one could ever see me. Seems like you're the only one who knows what it's like to be me. Someone to face the day with, make it through all the rest with, Someone I'll always laugh with, even at my worst, I'm best with you.

It's like you're always stuck in second gear, Well, it hasn't been your day, your week, your month, or even your year.

But, I'll be there for you, when the rain starts to pour. I'll be there for you, like I've been there before. I'll be there for you, cause you're there for me too.

It was another Friday of low-rated leadership, with CBS the most-watched network (at under 7-million viewers) and NBC first among adults 18-49 (with just a 1.5 rating in the demo). CBS, do doubt, has a decision to make on all three of its Friday dramas, which did not impress on this second night of the May 2010 sweeps as follows:

CBS/Friday

8:00 p.m. – Ghost Whisperer

Viewers: 6.52 million (#1), A18-49: 1.5 rating/6 share (#1)

9:00 p.m. – Medium

Viewers – 6.33 million (#1), 18-49: 1.4/ 5 (#1t)

10:00 p.m. – Miami Medical

Viewers: 6.72 million (#2), A18-49: 1.3/ 4 (#3)

My prediction is one of these dramas will be returning next season, with freshman Miami Medical the least likely to make the grade.

NBC opened the evening with the season-finale of already renewed Who Do You Think You Are? (Viewers: #2, 5.21 million; A18-49: #2, 1.2/ 5 at 8 p.m.), which lost steam as the season progressed, followed by a two-hour edition of Dateline at 6.67 million viewers and a 1.6/ 6 among adults 18-49 from 9-11 p.m. Here is the half-hour breakdown for Dateline:

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).

HH Rtg/Shr

Fox3.5/ 7

CBS 3.3/ 6

ABC 2.8/ 5

NBC 2.7/ 5

-Total Viewers:

Fox: 5.87 million, CBS: 4.83, ABC: 4.34, NBC: 4.09

-Adults 18-49:

Fox: 1.9 rating/9 share, ABC: 1.2/ 4, NBC: 1.0/ 4, CBS: 0.9/ 3

---------------

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.

There was little of note, once again, on this first Saturday in May (and third night of the May sweeps), with NASCAR Racing: The Sprint Cup, Richmond 500 on Fox at an average 5.87 million viewers and a 1.9 rating/9 share in primetime (from 8-10 p.m.). Comparably, this is similar to the regularly scheduled Cops and America’s Most Wanted.

CBS finished second overall in total viewers and third among adults 18-49 with its combination of a repeat of NCIS (Viewers: #2, 3.99 million; A18-49: #4, 0.6/ 2), a repeat of The Mentalist (Viewers: #2, 5.03 million; A18-49: #4, 0.9/ 3) and an original installment of 48 Hours Mystery (Viewers: #1, 5.47 million; A18-49: #2, 1.2/ 4). At the risk of depressing you, remember CBS’ classic 1972-73 Saturday night line-up of All in the Family, MASH, The Mary Tyler Moore Show, The Bob Newhart Show and The Carol Burnett Show? Now, those were the days!

Note: The fast affiliate results for Sunday will be posted at PIFeedback.com by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Sunday, May 2, 2010.

CBS led this fourth night of the May sweeps (and first Sunday in May) with its combination of granddaddy 60 Minutes (#1: 9.9 rating/17 share), The Amazing Race 16 (#1: 7.2/12), which I personally stopped watching after Jeff and Jordan left, and the two-episode season (or series) finale of Cold Case, which averaged a 6.4/10 in each of the two hours. Take a look at the half-hour breakdown for Cold Case:

Cold Case (CBS)

9:00 p.m.: 6.2/ 9 (#2)

9:30 p.m.: 6.5/10 (#2)

10:00 p.m.: 6.4/10 (#2)

10:30 p.m.: 6.5/11 (#1)

All in all, you have to congratulate Cold Case for still generating interest after seven seasons on the air. But considering it does skew older and ratings are down year-to-year, do not expect to find it on CBS’ line-up next season. On a weaker network, maybe, but not the Eye net.

ABC had a typical Sunday with its line-up of America’s Funniest Home Videos (#2t: 4.1/ 7), Extreme Makeover: Home Edition (#2: 5.3/ 9), Desperate Housewives (#1: 8.9/13) and Brothers & Sisters (#11, 6.4/10), which from a pure scripted quality standpoint always leads the evening. But kudos for Desperate Housewives for building up well to the upcoming season-finale on May 17. It should be interesting to see pregnant Lynette’s water break just as she realizes who evil Eddie really is.

NBC came in at recent Sunday overnight levels with its combination of Dateline (#2t: 4.0/ 7), game show Minute to Win It (#3: 3.9/ 6) and The Celebrity Apprentice (5.5/ 9 from 9-11 p.m.), which performed by half-hour as follows:

The Celebrity Apprentice (NBC)

9:00 p.m.: 5.2/ 8 (#3)

9:30 p.m.: 5.1/ 8 (#3)

10:00 p.m.: 5.5/ 9 (#3)

10:30 p.m.: 6.1/10 (#2t)

Once “must see” reality TV, this season of Celebrity Apprentice has morphed into a true snore-fest. Joan Rivers and Annie Duke…we need you!

Last in the Sunday overnights, as usual, was Fox’s line-up of canceled ‘Til Death (#4: 1.3/ 2), a repeat of The Simpsons (#4: 1.7/ 3), the regularly scheduled edition of The Simpsons (#3: 4.0/ 7), The Cleveland Show (#4: 3.7/ 6), which was renewed for a second season before it even premiered, and two episodes of Family Guy (9 p.m. - #4: 5.0/ 8; 9:30 p.m., #4: 4.6/ 7), including the 150th episode. Overnight growth of 35 percent for Family Guy out of The Cleveland Show, plus an always strong performance among adults 18-49 lands this double-dose of Family Guy in the winner’s circle.

In case anyone cares, this is the official May 2010 sweeps period. And CBS dominated night one, Thursday, April 29, in both total viewers and adults 18-49 on the strength of Survivor: Heroes vs. Villains (Viewers: 12.74 million; A18-49: 4.1 rating/13 share), CSI (Viewers: 13.63 million; A18-49: 3.0/ 9) and The Mentalist (Viewers: 14.84 million; A18-49: A18-49: 3.2/10). Here is the overall network averages based on the live plus same day ratings:

Showtime has announced its original programming plans for the summer. Following the season-finales of Nurse Jackie and The United States of Tara on Monday, June 7 (at 10 p.m. and 10:30 p.m. ET, respectively) will be the eighth season premiere of Penn & Teller: Bullshit on Thursday, June 10 at 10 p.m. ET. Leading out of Penn & Teller is the series-premiere of The Green Room with Paul Provenza, a comedy with the comedian leading a roundtable discussion with the likes of guest stars like Roseanne, Sandra Bernhard, Bob Saget and Jonathan Winters. The first of six half-hour episodes kicks-off at 10:30 p.m. ET.

Next up on Showtime is a new docudrama called The Real L Word, which is inspired by the long-running Showtime series. It debuts on Sunday, June 20 at 10 p.m. with the first of nine half-hour episodes. Also new is The Big C, a dark comedy with Laura Linney as a suburban wife/mother/teacher who is diagnosed with terminal cancer. It premieres with the first of 13 half-hour episodes on Monday, August 16 at 10:30 p.m. ET, leading out of the new season of Weeds.

Mark your calendars for Friday, May 28 through Sunday, May 30 for the 2010 Lucy-Desi Days Fan Appreciation Weekend in Lucy’s hometown, Jamestown, New York. Scheduled events will include a Lucy Show tribute with We Love Lucy Fan Club President Tom Watson; the Tropicana Dinner Theatre with impressionists Diane Vincent and Adrian Israel; a Tropicana Entertainment Tribute with Dann Cahn, film editor of I Love Lucy; a memorabilia auction, trivia contest and Life With Lucy Film Festival presented by Lucy’s No. 1 fan, Michael Stern; ongoing LucyTown tours; and much, much more. For more information, click on http://www.lucy-desi.com/festival/festival_info.html.

Hill Street Blues, one of the most critically acclaimed series in the history of television, won a total of 25 Emmy awards. But which one of the following series stars never was awarded with one of the statuettes?

Michael Conrad

Veronica Hamel

Betty Thomas

Daniel J. Travanti

Bruce Weitz

The answer to Friday’s question…

Who portrayed Rachel Green’s mother on Friends?

Teri Garr

Melanie Griffith

Judith Light

Marlo Thomas

Brenda Vaccaro

Is: d) Marlo Thomas (a.k.a. That Girl). All together now…

So no one told you life was going to be this way. Your job's a joke, you're broke, you're love life's DOA. It's like you're always stuck in second gear, Well, it hasn't been your day, your week, your month, or even your year.

But, I'll be there for you, when the rain starts to pour. I'll be there for you, like I've been there before. I'll be there for you, cause you're there for me too.

You're still in bed at ten, the work began at eight. You've burned your breakfast, so far, things are going great. Your mother warned you there'd be days like these, But she didn't tell you when the world has brought you down to your knees.

That, I'll be there for you, when the rain starts to pour. I'll be there for you, like I've been there before. I'll be there for you, cause you're there for me too.

No one could ever know me, no one could ever see me. Seems like you're the only one who knows what it's like to be me. Someone to face the day with, make it through all the rest with, Someone I'll always laugh with, even at my worst, I'm best with you.

It's like you're always stuck in second gear, Well, it hasn't been your day, your week, your month, or even your year.

But, I'll be there for you, when the rain starts to pour. I'll be there for you, like I've been there before. I'll be there for you, cause you're there for me too.