Prime Instant Video now features more than 22,000
movies and TV episodes for Prime members to stream on Kindle Fire or any
of the hundreds of compatible Amazon Instant Video devices including
iPad, Roku, Xbox 360 and the PlayStation 3. Customers who are not yet
Prime members can enjoy a
free one month trial right out of the box with Kindle Fire. To start
watching Prime Instant Video, visit www.amazon.com/primevideos.

“We are excited to be working with
NBCUniversal to add their award-winning lineup of TV shows such as Parks
and Recreation and Friday Night Lights to Prime Instant Video,” said
Brad Beale, Director of Digital Video Content Acquisition for Amazon.
“We continue to invest heavily in our content selection for Prime
members, and have now reached over 22,000 movies and TV episodes
available instantly with unlimited streaming.”

“We are thrilled to have several of our
iconic programs available to subscribers of Amazon Prime, a service
focused on the best possible consumer experience,” said Frances
Manfredi, President, Cable & New Media Distribution for
NBCUniversal. “We look forward to further expanding NBCU’s content
offering available to Prime subscribers in the near future.”