30 January 2015

The World's Largest GIF, As Seen From Space

Advertising agency M&C Saatchi teamed up with popular artist INSA to create the world’s largest GIF image.

Creating the world’s largest GIF took four days in Rio, Brazil, one satellite, and many workers painting four images that spanned a total of 57,515 square metres.

INSA is known for 'GIF-ITI', a type of graffiti art where he repaints over and over to photograph and make GIF images.

This short film titled 'Ballantine's Presents INSA's Space GIF-ITI' captures it all and shows the magnitude of the art that required an Airbus' Pleiades satellite to travel 431 miles above Earth to capture the entire GIF.