Diagon Alley is a high street located in London. It is accessible to the wizarding world, to which it is something of an economic hub, but hidden from Muggles (non-magical folk). However, Muggles are allowed access to it if they need to accompany their Muggle-born magical children. If a wizard or witch needs something, chances are that it can be found in Diagon Alley. To find the brick (found by counting three up and two across) and is tapped three times.

Ollivanders
Ollivanders is a fine wands shop described as "narrow and shabby, with a sign that reads Ollivanders: Makers of Fine Wands since 382 BC in peeling gold letters over the door." The only display in the window overlooking Diagon Alley is a single wand lying on a faded purple cushion in the dusty window. Within, there are countless narrow boxes piled neatly right up to the ceiling and a spindly-legged chair. Mr Ollivander, the pale-eyed, white-haired shopkeeper, makes and sells the magic wands to witches and wizards as they enter school or break their old wands. He remembers every wand he has ever sold. To determine the best wand for a witch or wizard, Mr Ollivander measures various body parts and then checks the reactions of various wands to the buyer, a process to which he refers as "the wand choosing the wizard."

Weasley's Wizard Wheezes
Weasleys' Wizard Wheezes is a popular joke shop that started as a small school business created by Fred and George Weasley . It opened its doors at Number 93 Diagon Alley, using Harry Potter's Triwizard Winnings as starting capital. Weasleys' Wizard Wheezes sells joke and trick items, useful novelties, and Defence Against the Dark Arts items.Fred and George started using the name "Weasleys' Wizard Wheezes" in Goblet of Fire for a mail order business selling merchandise, including sweets to help students skip classes. To run their own joke shop had always been their lives' ambition.

The Leaky Cauldron
The Leaky Cauldron is a pub and inn for wizards, located on the Muggle street of Charing Cross Road in London, offering food, drinks and rooms to rent. It was founded by Daisy Dodderidge (1467–1555) in 1500 "to serve as a gateway between the non-wizarding world and Diagon Alley." The current barman and innkeeper is a wizard named Tom.On the main floor, the inn has a bar, several private parlour rooms, and a large dining room for guests to dine. On the upper floors, there are a number of rooms available which has a talking mirror and windows that allow him to look out onto Charing Cross Road. People often stay at The Leaky Cauldron when they come up to London on shopping trips.The pub serves as a way of entering onto Diagon Alley from the Muggle world for Muggle-borns and their parents.

Madam Malkin's Robes for All Occasions
Madam Malkin's is a clothing shop next to Flourish & Blotts. It sells robes and other clothing, including the standard Hogwarts-required plain black work robes, and dress robes. Madam Malkin, a squat witch who wears mauve robes, and her assistants will tailor the robes to fit right in her shop.

Magical Menagerie
The Magical Menagerie is a magical creature shop that in addition to selling magical creatures also offers advice on animal care and health. The shop is very cramped, noisy and smelly, due to every inch being covered with cages. Among the creatures in the Magical Menagerie are enormous purple toads, a firecrab, poisonous orange snails, a fat white rabbit that can turn into a silk top hat and back, cats of every colour, ravens, Puffskeins, and a cage of sleek black rats that play skipping games with their tails.

Quality Quiditch Supplies
Quality Quidditch Supplies sells broomsticks and Quidditch-related items. The store windows often draw young customers to gaze longingly at the merchandise. Its most famous items on display are the Nimbus 2000 and the Firebolt broomsticks.

Slug and Jiggers Apothecary
The Apothecary sells scales, potions and potion ingredients. The shop is quite fascinating despite its very bad smell (a mixture of bad eggs and rotten cabbage).The inside includes barrels of slimy stuff on the floor, jars of herbs, dried roots and bright powders on the shelves, and bundles of feathers, strings of fangs and snarled claws hanging from the ceiling.

Gringotts Wizarding Bank
Gringotts Wizarding Bank is the only known bank of the wizarding world and it is operated primarily by goblins. A snowy white building, near the intersection of Knockturn Alley and Diagon Alley, Gringotts towers over all neighbouring shops. Customers pass through a set of bronze doors and then silver ones before entering the lobby. The main floor is paved with marble and has long counters stretching along its length. Within, wizards and witches keep their money and other valuables in vaults that are protected by very complex and very strong security measures. The vaults extend for miles under London and are accessible through rough stone passageways and then by means of magic carts that travel speedily along their tracks. Gringotts also offers Muggle-Wizarding currency exchange.

The Daily Prophet Office
The Daily Prophet office is the office of the wizarding newspaper, The Daily Prophet, as witnessed by the fact that "Letters to the editor should be sent by owl to The Daily Prophet, Diagon Alley, London."

Borgan & Burks
Borgin and Burkes is a Dark antique shop, containing such things as a cursed pearl necklace, half of a vanishing cabinet, of which the other half is in The Room Of Requirement in Hogwarts

Eeylops Owl Emporium
Eeylops Owl Emporium sells owls and supplies such as owl treats and cages. Inside, it is dark and full of a low, soft hooting, rustling and the flickering of "jewel-bright eyes."Among the types of owls sold are Tawny, Screech, Barn, Brown, and Snowy.

Florean Fortescue's Ice Cream Parlour
Florean Fortescue's Ice Cream Parlour, under the management of the owner Florean Fortescue (founder and shopkeeper), sold ice cream, including sundaes, which could be enjoyed at outdoor tables.

Flourish & Blotts
Flourish & Blotts sells a great variety of magic books, including textbooks for Hogwarts courses and other books of general magical interest. In the back there is a corner devoted solely to divination, which includes a small table stacked with titles like Predicting the Unpredictable: Insulate Yourself against Shocks and Broken Balls: When Fortunes Turn Foul. Another small display contains the book Death Omens: What to Do When You Know the Worst is Coming.

Potage's Cauldron Shop
Potage's Cauldron Shop sells all different varieties and sizes of cauldrons, including copper, brass, pewter, silver, self-stirring, collapsible, and solid gold, according to a sign outside the shop.

Gambol and Japes
Gambol and Japes is a wizarding joke shop.

Stalls
As well as many shops, Diagon Alley also contains small stalls. These stalls sell a wide range of things; including magical sweets. They set up stalls selling amulets and other objects, which protect you against werewolves, Dementors and Inferi. These "dark magic protection" stalls, however, are illegal, and likely scams.

Telescope Shop
Sells different kinds of telescopes for the subject Astronomy.

Twilfitt and Tatting's
Twilfitt and Tatting's is a wizarding clothing shop located in Diagon Alley

Lyranne held on to her grandmother's sleeve. She was looking around curiously. Just moments ago, they were in Charing Cross Road. They entered a building, called 'The Leaky Cauldron' Lyranne noted, and it was as if she was transported into a different place.
Her grandmother laughed. "Now, dear. Don't be scared or shocked at what I'm about to show you."
"You mean things are stranger than this?" she asked her grandmother as they walked into a courtyard. "Grandmother, what are you doing?" Lyranne questioned. The elderly woman was touching the bricks of the wall surrounding the courtyard.
"Would you like to do the honors?" Her grandmother asked, sparkle in her eyes. Lyranne walked over.
"What honors?"
Grandmother just smiled and took Lyranne's hand. She placed it over a brick. "Push against it."
Lyranne did as she was instructed, and the brick sunk in. An entrance revealed itself.
"Welcome to Diagon Alley, Lyra." Grandmother smiled and lead Lyranne. She looked around. "Oh, I haven't been here in ages," she started to say. "I don't even know where to start with your school supply shopping. No, we'll go to Gringotts Wizarding Bank first." Lyranne walked to wherever they were going, gaping at everything and everyone.
At the bank, they exchanged their muggle money for wizarding money. "I guess we should get you a wand first."
Grandmother lead her granddaughter to a humble shop.
"Ollivander's Wand Shop," Lyranne read and walked inside.

The whole day consisted of walking and shopping and repeating the process all over again. In the end, the two companions got everything they needed, from wands to robes, cauldrons to textbooks, and a new pet owl. The most interesting experience for Lyranne was getting her wand.Grandmother and granddaughter walked into the dusty wand shop.
"Despite its shabby appearance, the wands here are really good. Mr. Ollivander will find you a perfect wand," Grandmother said.
"Incorrect, miss," an elderly man approached them. "The wand finds the wizard, or in this case, the witch." The man bowed. "Mr. Ollivander, at your service." He studied Lyranne and her grandmother. "You two come from the world of muggles?"
"Yes, we do. My granddaughter, though, was accepted into Hogwarts..." As Grandmother was explaining their situation to Mr. Ollivander, Lyranne walked along an aisle containing boxes of what she guessed were wands. Compelled by curiousity, Lyranne pick off one of the boxes from the shelf and peered inside to look at the wand.
Mr. Ollivander stopped short in the middle of his sentence. He was looking at Lyranne with an intrigued expression. "Unicorn tail hair, holly, 9 and a half inches. Interesting choice, try waving the wand around to see how it feels."
Lyranne squished the wand around. She shook her head. "It...doesn't feel right."
Mr. Ollivander came up to her and took her arm measurements. "I think you'll be better suited with a longer wand, and something more flexible--like willow." He took various boxes off the shelf and had Lyranne try them.
After going through ten boxes, still no wand felt comfortable. When squishing around her eleventh wand, Lyranne toppled over some boxes. "Oh, I'm so sorry..." She started to pick up wands and boxes and put them into place. Most of the wands were out of their boxes, and she had no clue where to put them. Lyranne picked up one wand. She felt something strange, a feeling she hadn't felt when testing out the other wands.
"Bring that wand over here," the wandmaker instructed. When she had done so, Mr. Ollivander studied the wand. "Yew and dragon heartstring, 10 and a quarter inches." He gave it back to Lyranne.
Lyranne grasped the wand and squished it around. Then, the toppled over boxes and wand flew up into the air and organized themselves back into their proper places. She looked to Mr. Ollivander.
"Remarkable," he said, pushing up his glasses. "I guess the wand has found its owner." He smiled.
"Lyranne?" Her grandmother asked, concerned.
Lyranne looked up. "I'm sorry, Grandmother. Yes, what were you saying?" They were walking back home, already out of Diagon Alley and in the streets of London.
"I was saying what would you name your new owl?"
She looked down at the cage. "Artimesty, after Artimest, goddess of the night."
Her grandmother smiled. "Child, you are a wonder." She sighed. "Tomorrow we'll be off to King's Cross and Platform 9 and three- quarters."
Lyranne was about to says there was no such thing as a Platform 9 3/4. She thought. Maybe there was. She wouldn't be surprised, afterall, she's seen so many things today that will seem so far-fetched to others.

Anastasia entered Diagon Alley with Karin, her fox-like cat. She walked around, in astonishment, trying to locate the things needed for her year in Hogwarts. Anastasia found a wand store called 'Olivanders'. Anastasia walked in slowly, looking around.
"May I help you?" a man asked.
"Uh...yes please. Im looking for a wand," Anastasia stated.
"Then youve come to the right place. Olivanders the name."
Anastasia shook his hand. "Im looking for a wand. Do you think you could help me find one?"
Mr. Olivander smiled. "No ma'am. The wand will find you."
Anastasia was hesitant towards that statement, but she listened. She walked around the store looking at random wands.
"Are you new? You must be from the muggle world."
"Yes I am, Mr. Olivander." Anastasia walked around some more. Then, she felt a pull towards one of the boxes in the back. Anastasia opened the box and out of the many wands, one stood out. She picked it up.
Mr. Olivander was watching. "That right there is an 11-inch Rosewood Dragon Heartstring. Try swinging it around."
Anastasia did as he said. She held onto the wand, and with a tiny motion, she flicked the wand and felt a sudden of energy. She flicked it again and this time, a tiny flicker of fire appeared. Weird, The fire didnt burn anything, she thought. Instead, it slowly disippated. She didnt know how but Anastasia knew that this wand was for her. "I'll take this wand," she said, so sure of herself.
"Great choice," Mr. Olivander said.
After buying the wand, Anastasia went outside. She looked around, not sure what else to buy. She didnt think she had to buy an animal since she already had Karin so she headed out. Before leaving she noticed a bank. Is muggle money not acceptable here? she wondered. Anastasia decided to exchange some of her money just in case. After eaving the bank, Anastasia headed to the train station.

Charlotte landed in the outskirts of Diagon Alley. She rubbed Silfene's fur before she took off, soaring the great blue sky. Charlotte walked around and did her shopping for this year's school year. Charlotte walked inside Potage's Cauldron Shop. Charlotte looked around before buying a big black cauldron. Charlotte enjoyed Potion making, though her face never showed it. She was fascinated with all the different Potions she could make. After finishing her shopping, she called Silfene again and they headed back to the dorm.

Luke tapped the appropriate bricks revealing Diagon Alley. Where is that place that sells Quiddtich stuff again He questioned himself not remembering. He walked in and started looking around,"I don't even remember what this place is called.."

Leona walked inside the Diagon Alley. Her pet owl named Alexander was resting on her right shoulder, sleeping. She was there to buy Alexander some treats at Eeylops Owl Emporium until she saw a guy standing there, mumbling something to himself. She guessed that he was looking for something. "If you're looking for the Quiditch shop, it's right over there." She said, pointing at the store at the corner that had the sign 'Quality Quiditch Supplies' hanging above the door.

Leona was looking through the treats, cages and owls with Alexander, who was already awake. She lightly petted his head as she talked to the store owner about what treats would be good for her pet. She lightly smiled when Alexander smiled, enjoying her hand on top of his head.

Leona exited the shop with a bag of treats for Alexander. She looked around to see if she needed something else. Something caught her attention. A brand new telescope that was on display in front of the shop.She decided to check it out and entered the Telescope Shop. As soon as she entered, she went straight to the telescope. She didn't notice that someone was also looking at it as she was more focused on it and planning to buy it for her Astronomy class.

Luke slightly chuckled noticing that they had the 'Boxing Telescope' among the other types of telescopes. I wonder why they sell these.. He wondered. Noticing the girl from before looking at telescopes as well, Luke walked over to her,"You take Astronomy?"