Auto Trader announces new interactive tablet publication

The title, available initially on iPad, has been created using the FutureFolio interactive app creation solution developed by magazine publishers Future Plc.

Designed to make life easy for consumers looking to buy a new or used car, readers can use the integrated search functionality of ignition to load dedicated search results from Auto Trader’s full classified listings.

The app also includes a live Twitter feed with information about the different vehicles for sale via Auto Trader and readers can post straight to their own Facebook profiles from within the app.

Auto Trader Director of Mobile Nick Gee said: “Mobile is an extremely important and growing channel for Auto Trader. With over one million unique users per month accessing Auto Trader on iPad we wanted to create an interactive and innovative publication that the audience can engage with at their convenience.”

Jayne Caple, Managing Director of development agency FuturePlus, added: “This is the most advanced app that FuturePlus has ever produced and we couldn’t be happier with it.

What’s made this project even more of a pleasure is partnering with a client that shares our ambition, knows their audience so well and has a crystal clear vision. ignition once again demonstrates the power and flexibility of our app-creation software solution, FutureFolio.”

The first edition of ignition is available to download now from Apple’s Newsstand priced £1.49.

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