Abstract

Rapid growth of development would bring effect to people’s economic. Many competitions in work-field cause the jobless level increasing. The full-loaded work-field and life-load should be bear cause every individual should be creative. That’s also for the woman. Just like what all have done by women in Tulungrejo village Bumiaji sub-district Batu city. By their knowledge and experience, they built household industries which could preserve work-field for people around them. So the jobless number could be decreased. In optimum way, they used the abundance of farm resource in Tulungrejo village. Besiede, they also showed that woman has huge role in helping the family economic. The existing of household industries also formed Batu city image as tourism city. There would be interesting to research industrial sector woman understanding to household industry. Household industry is an industry which support the increase of economic, preparing work-field, increasing income and life standard. In developing household industry, simple management application would be needed to develop the industries rapidly. For further household industries, there needed knowledge and understanding to make this industry compete with similar industry. Theory used to analyze this phenomena was social construction theory by Peter L. Berger. The research was descriptive qualitative. Where the research subjects were woman in sector industries in Tulungrejo village. Subject were 5 people with criteria determining by the subject. Data collection technique was done by observation, deep-interview, and documentation. The research used triangulation data validity technique. Data analysis used interactive model Milles and Hubernas data analysis, which had four lines of activity. They were data collection, data reduction, data service and verification or conclusion. There were 10 industries in Tulungrejo village, whether household or small, medium and big. From the ten industries, five of them were household industries which owed and processed by women. Most of them were food industries. From honey, bread, apple juice, apple pudding, and various crispy chips. By the supports of village government side, this industries has developed and the product was admitted by consumers. From the research to five subjects, there found that four subjects had understand how to manage household industry. The understanding was influenced by informal and formal knowledge, neighbourhood, experience, significance and government supports. Understanding pattern found in the research was will to develop or applying idea and fulfilling household needs.