Samsung Galaxy S9 and S9+: The Great Marketing Turnaround

Samsung, the South Korean gadget manufacturer and world’s renowned technology giant, unveiled its much-awaited Galaxy S9 and Galaxy S9+ duo in the Mobile World Congress 2018 in Barcelona, Spain on Sunday, February 25, 2018. Last year, the company launched Galaxy S8 and S8+, which proved to be the finest production that Samsung ever made. Seeing the success of its recent flagships Galaxy S8 and Galaxy S8 Plus in 2017, the launch of their descendants was well anticipated.

Having a great response for the look and feel of the Galaxy S8 and Galaxy S8+ in 2017, the Samsung chose to stick with almost the same outlook for Samsung Galaxy S9 and S9+ as well. However, the company promises a number of new and exciting upgrades such as better camera quality, vibrant colours, and enhanced placement of the fingerprint scanner along with an additional feature of AR Emoji.

Galaxy S9 and Galaxy S9+ Outlook

The Samsung S9 and S9+ uphold its predecessors’, Samsung S8 and S8+, legacy of having appealing and charismatic outlook with curved edges, front/back Gorilla Glass 5 and aluminium frame. Both the devices are equipped with Super AMOLED panels with 2960 x 1440 pixel resolutions. While the Galaxy S9 is having a 5.8-inch screen, the other variant, Galaxy S9+ has a bigger 6.2-inch screen. Notably, Samsung claims to provide both the screen to be slightly brighter in these variations.

Despite having the same appearance to some extent, the Galaxy S9 and S9+ have little different dimensions; hence, you cannot use Galaxy S8 or S8+ cases on S9 and S9+ devices. Moreover, the company relocated the fingerprint scanner to underneath the camera component, which used to be at the right side of the camera in Galaxy S8 and S8+.

Camera: Automatically Adjustable Aperture

Cameras in today’s lifestyle is getting better and more user friendly. May it be Lenovo Mirage VR Camera with a VR capabilities or the trendy high aperture cameras in mobile phones, all are moving towards the next generation. The Smart Camera features Samsung S9 and S9+ promises to provide a better picture quality as compared with its forerunners. The duo has the 12 MP rear cameras with autofocus, phase detection and LED flash and 8 megapixels auto HDR secondary cameras.

The company equipped both the devices with the second camera that not only sense the level of light but also switch the aperture automatically using the camera software. That is to say, if the Galaxy S9 Smartphone Camera finds much exposure of the light while capturing the photograph, it will automatically switch to the f/2.4 aperture. Further, in a condition where the light is minimal, the Samsung dual pixel image sensor will turn the camera brightness to f/1.5.

Other than the hardware integration in the Galaxy S9 and Galaxy S9+ dual camera, the tech giant redesigned the camera app to make it easy to switch to the different camera modes. Some of the other features, which make the phones’ camera quality far better, include the Samsung S9 Noise Reduction Technology, also called Multi-Frame Noise Reduction, Super Speed Dual Pixel 12MP Sensor with Dual Aperture Optics, Samsung Galaxy S9 Super Slow Motion and Samsung S9 Bixby Integration.

Headphone Jack: Stick to the Basics

Samsung, with its Galaxy S9 and S9 Plus, decided not to go after the other similar class competitors like Pixel 2, iPhone Xwhich was launched alongside Apple Watch 3the past yearand Huawei Mate 10 Pro, and retained its 3.5mm headphone jack. Besides, Samsung enhanced its stereo surround sound, which serves as the additional speaker. The company claims this unique set up delivers 1.4 times louder sound as compared to the existing Galaxy S8 and S8 Plus variants.

AR Emoji: An Answer to Apple’s Animoji

Samsung has come up with AR Emoji, a new-fangled AR Emoji feature with some significant variations, to compete with Apple’s Animoji. What makes the AR Emoji feature relatively more extravagant than Apple’s Animoji is it does not convert your facial expression into a regular emoji, but clicks a 3D picture basis which you can transform yourself into a customized virtual avatar. Furthermore, the AR Emoji feature has 18 different Emojis in-built in the application, which you can share with any of your friends regardless of which smartphone they have.

Platform, Processor, Performance, and Pocket

The Qualcomm Snapdragon 845 Chipset powers, both, Galaxy S9 and S9 Plus for the USA, China, while for some other regions, it will run on the Samsung Exynos 9810 SoC. The duo is believed to be at least 25 % faster than the existing Android phones in 2017 and promises to have a longer battery life. You can get the Galaxy S9 and S9+ variants in 64/ 128/ 256GB storage preferences, which supports the additional microSD storage up to 400 GB via using the SIM 2 slot. Both the devices will give you an experience of the front-line Android 8 Oreo. While the supreme version, Galaxy S9+, has 6 GB of RAM and 3500-mAh non-removable Li-Ion battery, the standard variant comes up with 4 GB and 3000-mAh battery.

Keeping in mind the way Galaxy S9 and S9 Plus should have a different appearance; the Samsung has also played with its shades, thus, launched the phones in four variants viz. Midnight Black, Coral Blue, Titanium Gray and Lilac Purple. However, Titanium Gray will not be available in most of the regions.

You can grab this astonishing and elite Samsung Galaxy S9 Plus $839.99 while the standard version, Galaxy S9 will cost you $719.99. Hence, certainly, getting a brand new Samsung Galaxy S9 or S9 Plus is a kind of a good-to- go deal for gadget lovers!