Leader

Wednesday, May 6, 2009

Creatively escaping recession

While most of the world is cursing the present economic turmoil for all its evils, head hunters for The Great Barrier Reef's caretaker thought to do otherwise. In what is being called a global search like never before on July 1st Ben Southall will become Tourism Queensland's newest employee as caretaker of the Islands of the Great Barrier Reef.

The competition titled 'The Best Job in the World' had already generated more than $110 million in international publicity. "The whole idea of this promotion is to find the perfect person to help us sell Queensland and to tell the rest of the world we really are open for business."

The answer when things are going tough is you can complain about it or you can be more creative and more aggressive and try and get more people to come.