SAGA

With a perception of being all cruise ships and blue rinses, Saga came to us with the dream brief of needing to shatter those perceptions.

‘The world is waiting to meet you’ was our answer, an idea and platform touching everything from telly to brochures. Shot in Norway, Malaga and Mongolia with Siri Bunford directing the films and Olaf Veltman shooting the stills.

Cadbury

A campaign to invite the nation to invent the next Dairy Milk, including a little re-write of Gilbert & Sullivan’s ‘Modern Major General’.

Canon

Speedo

As a teenager, the cord on Steve’s trunks came loose halfway through his leg of a 50m freestyle relay at a competitive swimming gala.

He’d just been on holiday, too. So his untanned region really lit up lane 2 for the three hundred spectators in attendance.

It was therefore fitting that he and Adam would have the chance to massage and maybe even heal Steve’s mental scars with a go at the global Speedo pitch.

VCCP won the pitch.

Steve gained closure (so he says).

Here’s their route.

CD: Jon Fox.

TfL

We made about twenty-odd little informative posters talking about the stuff TfL do with our cash. And collaborated with some of the best illustrators and model makers around to bring them to life. Here are some of our favourites.

Deputy ECD: Matt Lever.

Head of Art: Ali Augur.

ACDs: Peter Reid & Rob Ellis.

O2

Here we are writing ourselves out of a tight spot, otherwise known as a double data sims brief

SAGA insurance

Saga asked us for a campaign to sell 3-year fixed price insurance to a generation whose passions never cease.

To bridge those two ends of the brief, ‘Time shouldn’t change a thing’ was our answer.

Here are a few of the executions.

The FA

A series of films to launch The FA’s new ‘For All’ brand platform.

CD: Jim Thornton.

ACDs: Peter Reid & Rob Ellis.

One that got away

We know this is the kind of work you shouldn’t really keep in your book.

We know it’s a pun.

And that it’s, frankly, quite absurd.

But we were on placement. And it made us smile.

Still does actually.

And despite 3D Mick’s disturbing stare it made the client smile, too, when it was pitched to them.

So much so they handed the agency the business.

So, you know, whatevs.

easyJet World Cup tactical

Two tactical lines, running after England’s World Cup penalty shootout win over Colombia and the win over Sweden.