Researcher & Specialist

Mr

Northumbria University

School of Design, Faculty of Arts, Design and Social Sciences

Mark Bailey

About

Mark leads design-led innovation research and practice activities at Innovate (an off-campus design and innovation centre) and the focus of his work is design-led Responsible Innovation Practice. He also lead the University’s partnership with Unilever along with a number of other business partnerships and is Northumbria’s Principle Investigator for the £4m, AHRC/ERDF funded collaborative research programme Creative FUSE North East through which the five North East universities are seeking to drive economic growth in the Creative, Digital and IT sector. He teaches BA(Hons) Design for Industry and MA/MSc Multidisciplinary Innovation. He is a co-convenor of the Global Entrepreneurial Talent Management Research Interest Group at Northumbria and is lead design academic specialist within the Horizon 2020 GETM3 project.

Mark has worked in Higher Education for the past 20 years having previously spent ten years leading design and development projects in the aerospace industry where he worked on advanced passenger and business jet concepts as well as designing bespoke private jet interiors. He has also led a small design consultancy business. A highlight of his early consultancy career was designing the best-selling ‘Little Professor’ for Texas Instruments!

As an educator, he sees his purpose as being to launch people into the world with the knowledge, skills, capabilities and creative confidence required to bring about positive change: he views designers as agents of positive change and his teaching is all focused around this purpose. He teaches extensively through the medium of collaborative projects with external partners believing that learning in authentic contexts is essential to establishing relevance.

Fields of interests

The values of design-led responsible innovation practice, research and education

Proposition of common research in GETM3

How can universities prepare students for jobs that don’t even exist yet? Can we use design approaches to co-create education fit for an uncertain future?

2012 Bailey, M., & Warwick, L. (2013). The Third Way for the Third Sector: Using Design to Transfer Knowledge and Improve Service in a Voluntary Community Sector Organisation. In Innovation through Knowledge Transfer (pp. 121-133). Springer Berlin

2015 Bailey, M., Aftab, M. & Smith, N. (2015). Hidden Value – Towards an Understanding of the Full Value and Impact of Engaging Students in User-Led Research and Innovation Projects Between Universities and Companies. In Proceedings of the 3rd International Conference for Design Education Researchers (p. 290).)

2015 Bailey, M., Duncan, T. & Aftab, M. (2014). New Design is Bigger and Harder-Design Mastery in a Changing World. In DS 78: Proceedings of the E&PDE 2014 16th International conference on Engineering and Product Design, University of Twente, The Netherlands