- PLAID FRIDAY -

Plaid is the new black! “Plaid Friday” was conceived from the idea of weaving the individual threads of small businesses together to create a strong fabric that celebrates the diversity and creativity of independent businesses. Plaid Friday is the relaxing and enjoyable alternative to the big box store “Black Friday". It’s a way to show your support for the White Mountain Independents – the Mount Washington Valleys’ own network of locally owned businesses working to build a stronger local economy.

FRYE BOOT SALE!

MOST OF OUR FRYE BOOT STYLES ARE AT LEAST 20% OFF. SHOP THE ICONIC FRYE STYLES AT SALE PRICES FOR A LIMITEDTIME!

OTHER SALE RACKS!WE'VE GOT LOTS OF OTHER AMAZING PIECES ON SALE! SHOP ALL SEASONS ON OUR HUGE SALE RACKS, THAT RANGE FROM WINTER COATS, DRESSES, SWEATERS, BLOUSES, LEGGINGS, SCARVES, AND SO MUCH MORE!

20% OFF ALL DENIMALL DAY!

Opening at 9am!

ONE DAY A YEAR, AS A THANK YOU FOR BEING SUCH A LOYAL CUSTOMER, SHOP ALL DENIM AT 20% OFF!

FREE GIVEAWAYS

IN ORDER TO HELP SPREAD THE WORD ABOUT PLAID FRIDAY WE ARE ENCOURAGING CUSTOMERS TO WEAR PLAID.

IF YOU MAKE A PURCHASE ON PLAID FRIDAY, WEARING PLAID, YOU WILL RECEIVE A FREE GIFT. WHILE SUPPLIES LAST.