Patients and all internet users can access and visit a mobile-optimized website from their devices anywhere, with no extra mobile app downloads. Mobile website designs will not only look better on mobile phones; they’ll invoke key design elements that make navigation and surfing your site a breeze.

Mobile website design features:

No fancy Flash videos that don’t appear on iPhones

Larger in-text links that can be clicked easily

Buttons for easy navigation

Less text entry to log in or use the website

A mobile website is different than a mobile app, which requires users to download a service and learn how to use it (then remember that they have the app anytime they want to visit you online). A mobile website, however, is accessible from any point and requires no extra downloads on the part of the user. Since your patients and customers are used to visiting your site from the internet, they’ll be more likely to check you out online first. Plus, studies show that mobile users prefer a browser to an app.

What is Responsive Web Design?

Although mobile websites designed specifically for mobile devices are as popular than ever, many organizations either don’t have the budget or have too much content to adequately maintain two separate sites. This is where Responsive Web Design (RWD) comes in.

RWD is a new way of building sites to “respond” to the screen size of a variety of devices so that you can easily read and navigate the same website on a cell phone or desktop computer. More and more consumers are using their mobile devices to go online, which is why responsive design is the standard for new website development today.

In some cases, our clients request both a responsive web design site and a mobile website. However, this is usually reserved for larger sites. If you’re tight on budget or time, responsive design is often the best way to create an optimal user experience for your website.