Ringly

We’ve all done it: You’re at a restaurant, enjoying a nice moment with a friend when all of a sudden you hear your phone buzz. You want to stop the conversation, reach for your phone and check the notification. You really really do. But that would be rude…right?

We’re in a constant battle with our technology; do we control it or does it control us? Sometimes it’s hard to tell. Ringly, a new line of technology-enabled rings, wants to make sure we have a say in which notifications are put in front our faces.

The rings, which launch today, are connected to your phone via Bluetooth Low Energy. You can configure the ring and its accompanying app to notify you when certain things are happening on your phone (calls, texts, emails, push notifications from Tinder, etc) by blinking colorful lights and soft vibrations. For those of us bound to our phones, it’s supposed to be a way to free us from our technological shackles.