If the three twenty-somethings enjoying lunch and some brief down time outside at Trumbull Kitchen seemed familiar to passersby in downtown Hartford, it’s probably because they’ve been on national television a time or two. And will be again.
The casual lunch and conversation among three friends – competitors in the P&G Gymnastics Championships being held at the XL Center this weekend – are just one example of how hosting a major sporting event, in this case gymnastics, can boost the local economy and have reverberations that will continue to add value.

Californian Sam Mikulak, 23, who has won the men’s national title each of the past three years, remembers Hartford well. His string of three consecutive all-around championships started here in 2013. Fellow athletes Donathan Bailey, 25, of California and C.J. Maestas, 24, of New Mexico, have also competed in national championships held in Hartford.

This weekend, the Capitol city is hosting not only the men’s championship for the third time in a decade (2010 and 2013 previously) but is also hosting the Secret U.S. Classic, a key tune-up for the nation’s top women gymnasts, with the Olympics just two months away and the U.S. teams to be chosen in the coming weeks. It is the first time that Hartford has hosted major gymnastics events in an Olympic year, when public interest peaks.

The roster of past Olympic and international medalists competing in Hartford is lengthy – unprecedented in the view of some observers – and in many cases, Connecticut is part of their individual Olympic journeys.

The Connecticut Convention and Sports Bureau (CTCSB) projects 1,425 hotel room nights, an estimated attendance approaching 30,000, a business sales impact of $1.5 million and $50,000 in local taxes generated. But the impact goes beyond those numbers.

“It raises awareness of what we have in the state,” when people visit to enjoy the competition, or root for family or friends, points out Bob Murdock, Director of Sports Marketing at CTCSB.

Add to that the national network television coverage (NBC telecasts coverage on Sunday and NBC Sports Network also provides coverage), and the Hartford locale mentioned in news stories published worldwide and plentiful on social media, the exposure for the city and state is incalculable. “It has lasting effects,” says Murdock, and “helps grow the brand of Connecticut.”

“The sports talk to each other,” Murdock explained. They ask about community support, and the overall experience. That USA Gymnastics has returned multiple times with its top national events speaks volumes.

Among those competing at the Junior elite level is 14-year-old Riley McCusker of New Milford, the lone Connecticut resident at either the Senior or Junior level.

“I am so excited to be in Connecticut,” she says, seeking to advance her fledgling career at a major competition in her home state. Many of her friends and family will be on hand, including some that may be surprised when they see her on the XL Center floor and realize the full dimension of her steadily progressing gymnastics career.

McCusker recalls being at the XL Center as a spectator for a previous national championship, and being wowed by an extraordinary floor exercise she witnessed. This weekend, she may turn some heads herself as she continues to emphasize quality and consistency as her track-record grows, although not quite looking ahead yet to Olympic possibilities in 2020.

Four years beyond her Olympic experience in London leading the U.S. team and earning individual and team gold medals, the just-turned-22 year-old Raisman says it “feels like forever ago.” With a field of potential U.S. Olympians as deep as it ever has been all vying for one of only a handful of slots on the 2016 U.S. team, having the journey come through a familiar place – with nearly two dozen close friends and family coming to Hartford to join the many fans here to cheer her on - may offer a lift.

The competition itself certainly does so for the XL Center, Hartford and Connecticut. Mikulak, as only a visitor could, sums it up succinctly: “Hartford is a popular place.”

Aly Raisman of Needham, Mass. won the senior all-around title at the 2016 Secret U.S. Classic at the XL Center on Saturday, June 4. Rachel Gowey of Urbandale, Iowa was second, and Alyssa Baumann of Plano, Texas finished third. Earlier in the day, Irina Alexeeva of Plano, Texas, captured the junior all-around title. Connecticut’s Riley McCusker of New Milford finished 9th. The 11,771 who attended the Secret U.S. Classic on Saturday evening were the largest one-day crowd USA Gymnastics has had for events held in Hartford. In 2010, the largest daily crowd was 11,325, and in 2013 the largest daily attendance was 10,233.