Stickers for guerrilla marketing

Author: Karin Ingram Posted date: 17/08/2011

In the marketing world, one thing is paramount: the use of attractive communication tools for rendering better results and shaping your brand image.

With this in mind, sticker printing is an extremely useful medium for spreading messages about a brand or business. More and more companies are adopting this medium for attracting attention from potential clients – simply because stickers allow for any shape or design and can be stuck just about anywhere!

Stickers can be produced with the same finishing services as other printed mediums, for instance:

Die-cutting can create custom cut-outs or slits on your stickers, as well as allow you to make stickers of any shape and size.

Matt or glossy finishes can achieve the right look you’re after for your brand.

Choosing between full spectrum printing and two-toned colour can help you balance beauty with budget.

However, the best thing about stickers is that they stick. Which means your brand sticks too. High quality stickers will not peel, fall off, or fade – so once they’ve stuck, they require little or no maintenance. This makes them perfect for your next guerrilla marketing strategy.

You can distribute your stickers in the form of postcards or invitations, at events or in showbags, or disguise them as something useful like a “to-do” sticker (with your logo). Similarly, distributing bumper stickers or laptop stickers with your branded message guarantees multiple people will be focused on you for at least a few minutes every day. Your brand will stick no matter where the sticker is stuck!

If you need help creating the perfect sticker or label for your purposes, speak to one of the design and printing experts at your nearest Kwik Kopy Centre.

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