The Rogue & the Rogued
follows the histrionics of three of the medium's
most celebrated tacticians: the webmasters
of RTmark.com, Shell.com
and Greenpeace.org. The story begins with
the Brent Spar oil
platform incident in the mid-1990s, when RTmark,
Shell and Greenpeace
all found themselves vying for presence in
the same media space.
Among the tactics discussed to gain attention
in the clickstream
are preferred placement, rogueing, splashing,
framing, monitoring
and strategic hyperlinking. In all the video
shows how RTmark
rogues Shell, Shell rogues Greenpeace, and
Greenpeace rogues
Shell.