The power of quality content on your website

October 24, 2012

By content, we mean the text, images and graphics that combine to make up your company’s sales and marketing message. Does your website look professional? Is the content well written and engaging? If not, all the fancy programming in the World will not help you sell your products or services.

By driving more traffic to your website, the end result will be a lot more visitors viewing poor content. Chances are, this will drive your potential customers away...never to return.

Despite radical changes in the way we communicate with one another socially—thanks to email, instant messaging and texting—quality content is still King, in both B2B and B2C Internet marketing.

Part of Google’s Panda update of last year was designed to separate good content from poor. The results are beginning to show up in search engine rankings. Most marketers are beginning to realize that content marketing is on the rise, but what exactly is content marketing, and how can you harness it to grow sales.

Content marketing is essentially chatter...good quality content about your products or services that is released through a variety of channels, including your website’s news feed or blog, email blasts sales letters and social media.

Content marketing can be hard sell—detailing the latest advances in your product or service features and benefits, or the latest special offers; or it can be soft sell— mentioning company milestones or testimonials from satisfied customers. Content marketing can also feature general messaging about your company and its role in the community.

The idea is that with quality content about your company, its products and services, being regularly released, your company’s brand becomes more recognizable to a wider audience.

Content marketing is powerful tool, and it works.

Take the time to review your website’s content and your other sales and marketing literature. If you don’t think it sounds professional enough to promote your goods or services, then chances are your potential customers will feel the same way. If this is the case, it’s time to invest in quality content marketing.