India's no. 2 smartphone brand also changed its tagline to 'Nuts: Guts: Glory' as part of the Micromax 3.0 strategy for growth going forward.

The flagships priced at Rs 13,999 each, will be first ones from the largest home-bred handset maker to be introduced this year, while the company outlined its plan to become the largest services company in India on the back of 100 million connected devices by end of next year, besides a complete consumer electronics player.

"We want to make Micromax, the largest services company in India, consolidate our leadership position in overseas markets we are present as well as enter new markets," said Rahul Sharma, Co-Founder, Micromax Informatics.

Micromax also announced its target to be among the top 5 players globally by 2020 besides making all its phones locally by 2018. Gartner ranks Micromax at No 10 by volumes globally. India's No 2 smartphone maker aims to trump market leader Samsung and is banking on its strategy change to deliver this.

"We would also continue to invest in different service categories which interest our consumers to create a strong ecosystem within our brand for the most compelling and seamless experience," he added.

Services will now be a critical aspect in the company's refreshed strategy, which will be backwardly integrated in the Around platform which will be available on all Yu and Micromax devices, which will enable single sign access to any service. Users will be able to pay for these services using Micromax's own mobile wallet, also integrated into the platform.

The company aims to achieve a 50 million user base for its services by March 2017, meanwhile, it will enter into new product segments such as connected home and will continue to invest in new start-ups.

To achieve high volumes, the company will become more aggressive locally, with its local production capacity rising to 5 million units a month by the year end from four plants. Three of those will be new assembly plants at Telangana, Madhya Pradesh and Rajasthan by 2017, which will see an investment of Rs 300 crore and employ over 10,000 people by next year.

Micromax will also expand into more international locations, after becoming the No 3 smartphone brand in Russia.

"We will have to reach out to 2 billion people globally, to be among the top five," Sharma said.

The Gurgaon-based company also launched its e-commerce portal at the event, from where it will immediately begin taking pre-orders for the flagships, and will put its existing and new products on the site within a month. Open sale of the flagships begin on April 20.

The Canvas 6 will have a finger print scanner, full metal body combined with great front and rear camera, besides a 3GB RAM, and will have a 32 GB storage space, which will be expandable.

Canvas 6 Pro will be the first phone in the portfolio to have 4G RAM and also the first Indian smartphone to run on a Helio processor. The device will have a 16 GB storage, which will also be expandable.

Micromax also launched two Smart LED TVs with 50 inch and 40 inch screens, which it said would strengthen their position among the top five television players in India.