Tuesday, February 18, 2014

Paragon Bank said it will open its new Charlotte office at 6337 Morrison Blvd. on Tuesday.

The new home replaces Paragon's old location at Piedmont Town Center, which is less than a mile away. The move also keeps Paragon in SouthPark and gives it its own standalone building.

The Morrison Boulevard building is 16,427 square feet, about double the size of the bank's old space.

In December, Raleigh-based Paragon "refreshed" its brand, rolling out a new logo and website as part of a strategy to draw more attention to its private-banking services. That move came after the 15-year-old bank last year changed its name from Paragon Commercial Bank in an effort to make potential customers think of it as more than just a lender to businesses.

“We are very excited about this relocation because it reinforces the efforts we have made to refresh our entire brand,” Phil Jurney, the bank's Charlotte market president, said in a statement. “This move allows Paragon Bank to grow closer to our clients by allowing us to work in a completely new space, bringing in new ideas, new clients and new solutions.”

Jurney has said the bank will have room for growth in its new, two-story space. Paragon bought the property for $4.2 million and renovated it last year. The building once housed UBS Financial Services.