Held at the Rosarito Beach Hotel, the festival is organized by Gil Sperry, a retired Chula Vista schoolteacher and author of books on mariachi music, together with Rosy Torres, president of the Boys & Girls Club of Rosarito. The festival is a fundraiser for the club, which offers a wide range of after-school activities for children and teens, and provides support for many low-income and at-risk youth.

The festival includes workshops for aspiring mariachi performers ages 10 and older. Groups from the United States and Mexico will be competing for shares of $10,000 in prize money. Torres said that festival participants are coming from as far away as far as Canada, Texas and Arizona, as well as different parts of California. Besides the workshops and performances, the festival a fundraising cocktail hour on Thursday with members of the Mariachi Vargas and Mariachi Divas.

Last year’s festival drew some 5,000 people, and organizers are hoping that the participation of the Mariachi Vargas will bring even larger crowds.

Seating for the Saturday concert starts at 6 p.m.. Ticket prices range from $75 for VIP seating, to $40 for the diamond section and for $20 for general admission. A full schedule of events and ticket prices is available online at this link.