>> Reason of Prolonged Graduation Revealed<<

:: Oct 21, 2009 ::

It took Hyori eight years to graduate college. And now, the reason is revealed.

On the 23rd, MBC every1’s “STAR the Secret” will broadcast why it took such a long time for Hyori to become a graduate of Kookmin University.

Before Fin.K.L debuted, Hyori passed the test that only accepted 40 out of 2600 people that applied. With a ratio of 65:1, Hyori successfully entered the performing arts department of Kookmin University. Hyori’s 3rd year high school teacher said, “At first, it was harder for her to get into schools in Seoul, but her grades improved in the second semester.”

Hyori entered Kookmin in 1998. At the same time, pre-Fin.K.L Hyori was a chubby college student. She was a popular worker in the student’s cafeteria. At the time, she asked her professors for advice before appearing in SBS “Three Leaf Clover.”

However, the professor said, “Hyori’s mom came to look for the principal so that Hyori can have a smooth graduation process. She didn’t want her to stay in a state of failing. Finally, in the eighth year, she graduated.”

>> Photo from Hyori’s Past Revealed!<<

:: Oct 23, 2009 ::

Can you tell which is Hyori?

A photo of Lee Hyori with short hair during middle school has been revealed on the October 23 broadcast of MBC every1’s “STAR the Secret.”

According to the broadcast, the photo was taken when Hyori was in the second semester of her 3rd year in middle school. She transferred from another school in the first semester. Hyori’s classmates from middle school recall, “She went behind the teacher’s back to sing at noraebang and spent lunch and break time dancing.”

She then went on to high school where she transferred yet again in the second semester. Her frequent transfers caused a lot of concern.

“STAR the Secret” is a variety show that researches South Korean TOP Stars’ pasts and reveals never disclosed photos and truths. It is a reality show that follows the past of celebrities.

The story of how Hyori became a Fin.K.L member and other interesting tidbits will be broadcasted on October 23, at 12:30am.

Hyori & Lee Seung Gi to live in same apartment

Legendarily luxurious. The talented singer and “Strong Heart” MC reportedly recently moved in to Seoul’s famed Brown Stone Apartments with his family, and they are living large!

The apartment complex is known for its high price and exclusivity, which draws in the rich and famous by the truckload. Not only is Lee Seung Gi taking up residence, but Lee Hyori is reported to be moving in soon as well.

>> “Hyori Effect” Spreads to Soju Sales<<

:: Oct 15, 2009 ::

Although the market for soju hasn’t been the best lately, because of Hyori Lee, Choem Choreom Soju has stood out in the pack again.

According to statistics of alcohol production in August, Choem Choreom Soju’s production is steadily increasing. This year, their production has soared past 13%, increasing by 4% from last year. From January to August of this year, they have sold 9,326,000 boxes of soju.

Choem Choreom Soju’s popularity is largely attributed to their spokesperson, Hyori Lee. Ever since 2007, Hyori has been the spokesperson for Choem Choreom Soju and no other soju spokepersons have lasted longer.

The soju spokespersons are constantly changing, but Hyori has stayed and maintained her popularity with soju-drinkers.

Many have claimed that Hyori’s sexiness and straight-forwardness in ‘Family Outing’ are ideal traits for endorsing soju.

Competing soju brands have used Son Dambi, Shin Minah, Baek Jiyoung and other top female celebrities but none have surpassed Hyori in popularity.

In September, Cool Beverages, the company in charge of Choem Choreom Soju, conducted a survey and asked consumers, “Which soju advertisement comes to mind first?” Hyori came in first with 54% and subtracting the 34% that answered “No one,” Hyori pretty much took a majority of the votes.

A representative of Choem Choreom Soju said, “In this time period’s Choem Choreom Soju advertisement, Hyori’s music and dance led to very good results,” and “Not only did Hyori break the record for longest soju endorsement, but she also brought excellent marketing results.”

Recenty, advertising company in South Korea has released a list of artists who have the most numbers of ads in the past six years. According to the list, we can see that the queen of kpop Lee Hyori is always in the center of the list within 6 years, she has always been in the TOP 5, this demonstrates that ”the Hyori’s effect”’ has not decreased but increased highly in the recent years .

UEE and Sandara Park Next Up on Family Outing

After School UEE and 2NE1 Sandara Park will be appearing on SBS ‘Family Outing’.

The 2 will be taking part as guest appearance in mid-October on the show.

Jang HyukJae PD of the show said on 13th October, “It is decided that UEE and Sandara Park will taking part in the filming of Family Outing. We look forward to the 2 showing a fun side of them when they join the Family.”

The 2 will join as idol girlgroup members together with the ‘uncle fans’ Yoo JaeSeok, Kim SooRo, Yoon Jong Shin and Kim JongKook on the show, and many are looking forward to their interaction with national fairy Fin.K.L member Lee Hyori.