The real social mobile marketing paradox is we don’t know what we don’t know.

Tools that currently feel like B2C company to consumer connection apps are undeniably powerful and their impact on Efficiency’s Irony and other logistics, distribution and marketing problems so new no“best practices” exist.

How this paradox unfolds will determine the Facebook, Google and Twitter of a new generation of innovators able to mesh powerful scaled systems together to create, distribute, publish and monetize our social mobile marketing paradox.

To meet the high expectations of the new connected consumers of Generation C, entrepreneurs need to be more social and have greater community outreach

janlgordon's insight:

Curatti is proud to present an ongoing series by Raymond Morin on the changing landscape of the multi-generational, connected consumer. What marketers need to do to retain and keep their customers.

In our ongoing attempt to stay true to our brand promise of "The Editors Chaos" We will be providing articles like this to help you shift your thinking and give suggestions on how you can best serve your readers and/or customers.

Here are a few highlights:

The issue of online consumers

"Over the next year, a leading business challenge will be to integratenew generations.

To fully understand the new paradigms of online consumers, we must stop compartmentalizing generations in silos, and instead take a more comprehensive view of the phenomenon, and look more toward the new generation of responsible consumers.

This generation of active and trendy consumers, seniors and baby boomers, generations X, Y and Z, that generation is now called Generation C.

Today, to stand out from the clutter of content and information that flows through social networks, marketing efforts must now be more targeted and focused on the experience and satisfaction of the customer

Back away from the "publish" button! Check out this blog post on how to optimize your blog posts before you ship them.

janlgordon's insight:

I selected this article and infographic from Hubspot because it's concise and has everything you need to create something that will provide value for your audience and give you the results you're looking from your content.

Here are some highlights:

Shorter Paragraphs

Also, part of catering to that whole people-love-to-scan-articles-on-the-web thing is writing short paragraphs. It’s much easier for people to scan when there are small chunks of content to look over -- so make sure you’re keeping your paragraphs short and sweet.

Relevant Internal Links

Blog posts are often the first interaction people will have with your company, but you don’t want it to be the last. So make sure you’re including a reasonable number of relevant internal links to other pieces of your content throughout your post. These links could be helpful to your readers.

Smart CTA

Smart CTAs help you show tailored content to people in different lifecycle stages or lists in your database -- and because the content is more relevant to them, they’re more likely to convert.

Stay informed on trends, insights, what's happening in the digital world become aCuratti Insider today

While smart mobile devices, SaaS, and social software ushered in a wave of major change in the workplace, that's nothing compared to what's coming.

janlgordon's insight:

I selected this article written by Dion Hinchcliffe on zdnet because there are so many moving parts to the bigger puzzle and it's important to know how all of these pieces fit into your overall strategy whether you're targeting employees or customers for your brand.

"The insight here is that the reality of business has long been that you cannot manage what you cannot measure. So much of what actually takes place in the enterprise is submerged or "dark," from enterprise data to ground truth on the physical state of the business. The quanitified enterprise is made up of applications and instrumentation that allows workers to literally take the full measure of what's taking place now and use it to manage, control, and optimize the business.

Finally, as Theo Priestley noted last year in Wired, even employees will be an integral component of this new workplace, as we realize that "an organization is only as good as the sum of its collective employee [data, such as digital] reputation.

Expect a new generation of (largely mobile) analytics tools and business intelligence services that allows workers to tap into, measure, analyze, and better make use of the fully instrumented organization.

Stephen Dale I've been following Dion Hinchcliffe for many years as well. You're fortunate to have met him in London. You bring up a very good point about monitoring our every move. As you say, there is a price we will pay one way or another for privacy and time will tell how this will all shake out in the end. I'd love to connect with you again, it's been a while. As you can see I launched Curatti and we've been very well received. Hope things are going well with you, let's catch up soon.

Sound good Jan. I have been following Curatti since you launched - it's one of my top sources for news/content. Think we should arrange a Skype call sometime - unless you plan to visit London, in which case lunch is on me!

I am looking forward to when technology solutions become a ubiquitous part of our lives in a positive way. A way that makes us all more productive and hopefully working less and living better lives :-)

After Ellen Degeneres took that photo that time, everyone's been keen to get in on the Selfie trend - but there are a few things to consider before implementing a selfie campaign.

janlgordon's insight:

I selected this piece from social media today because as an active member on social media platforms, I have seen the power of selfies and when used appropriately how they can immediately get your audience involved with your brand.

Here are a few tips that caught my attention:

You need to know your audience and what they’ll respond best to, rather than simply tagging onto the latest trend.

Selfies have the power to encourage self acceptance and boostpeople’s confidence. In order to use them best, in a marketing sense, these are the elements you should keep in mind.

Helping people feel good about themselves is a great way to enhanceyour brand community, and used intelligently, selfies can play a significant part in spreading a positive brand message.

Social media marketing must be justified. Can we measure the value of social media and the conversation it promises?

janlgordon's insight:

I selected this article by Andrew Osegi for Kunocreativ because it addresses a topic that every social media marketer should be concerned about.

He asks a very important question:

"How do we give value to the fleeting micro engagements that make up social media interaction?"

Some insights to get you thinking and leveraging your messages and conversations online.

Here are a few highlights:

As the web grows, so too will the number of users invested in social media networking. In order for anyone (brand or individual) to reap the benefits of social, businesses must establish a reputable(i.e. searchable) presence in their niche or industry. This takes A) time and B) money.

Your social strategy must reflect, and adhere to, the measurable data produced when posting. This data will direct how you conduct future social media campaigns - where ROI really matters. More on that in this article.

He refers to social capital - In an article by Rig Dragon, social capital is difficult to predict and measure, but most definitely applicable in social media. Social media, like advertising, creates unseen impressions too important to ignore. - Good insights here!

Takeaway:

Think of your social media efforts as a transaction of energy. Reciprocal conversation, online or in person, is rewarding to all parties involved.

This post is from MediaPost, Why did I select it? Because it sparked ideas about how we as curators can use this new way of communicating to build our audience. We all know there's a shift in the way companies and Madison Avenue are tapping into their audiences through conversations, images and chats on Pinterest and mobile to name a few. It's a whole new way to engage and gain deeper insights into who these people, what's important to them and how you can help them as a marketer.

Jan Gordon:

Think about this in terms of curating, mix it up, using visuals, taking bits and pieces of your curation to various platforms with links back to your original piece is a great way of building an audience and increasing enagement.

Jan Gordon:

I personally use a mix of images and quotes to communicate with my audience. Some of them don't speak English but we all can relate to beauty.

I also found that quotes that are consistent with my brand are like sending smoke signals out to my "tribe" - it's a way of reinforcing insights. I have found this to be very effective, have made a lot of relationships and these people have been with me for over 5 years.

Yes, we're all trying to collect data on our customers but there's a definitely a positive side to doing this, as I already mentioned, it will help you to serve them better through your content and messaging as curators and marketers.

Here's what caught my attention:

As a result, he says things like “visual memes” and emoji are becoming a new source of data about consumers, and that as other media formats -- such as Twitter, Vine videos, etc. --

As this becomes a more prevalent part of the way consumers express themselves about brands, marketers will need to figure out how to “tag,” organize and database that information

This is a whole other conversation, which will be covered in an ongoing series on Curatti - How to tell your story with Data, and much more, sign up and stay informed!!

Stay informed on trends, insights, what's happening in the digital world become aCuratti Insider today

This is an interesting article that talks about how Madison Ave. will be able to tap into our conversations to strengthen the bond between the consumer and brand. It is a new means of companies to attaining important data about spending habits. It is the closest thing to the "Holy Grail" that advertising agencies will get to.

Juan Pablo Marroquin I agree with you, this can be a good thing for advertisers and a good or bad thing for consumers - as long as there are ways we can opt in and out to protect our privacy things will be ok - but that is a whole other conversation.

M. Philip Oliver - Yes, this can be of great concern to us as consumers and we have to be mindful of how we share our information - gaining access to information and assets we don't own is the way we are lured into giving up our privacy - right now, it's a matter of being aware of this and being very selective about where and how we give it up.

According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....

* The data from the Webby Awards study clearly demonstrates that word of mouth product/service endorsement remains powerful and that word of mouth influence is strong on social media platforms.

Here is the first data point:

The first data point is that 56 percent of American adults aged 18 – 44 have been the first in their circle of friends to try a new product, service or technology.

Here's what caught my attention:

We also know that “influencers” hold sway over the opinions of many social media users when making product, service or technology choices. Unfortunately, the data will not answer the critical questions small business owners and marketers must answer:

Are influencers and early adopters the same people for a particular product, service or technology?

If they are not the same people, which group has the greatest influence with prospective customers or clients?

Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

When we began ArCompany over a year ago, we all had the vision of building a company that takes consumer expectations and behaviour today, combine it with the

janlgordon's insight:

This fascinating article from Arc Blog takes a look at where we've been in 2013 and how technology will transform the way we live and connect with information through technology. Great insights and ideas to get you thinking about how you might leverage these opportunities for your business.

Here are some highlights;

The Promise of 2013 was fulfilled:

"2013 came in like a lamb but it did not disappoint. It most definitely is roaring into 2014 at full force".

This article talks about the "fascinating look at the percolation of events that draw more and more significance from the rise of consumer awareness and its impending impact on business and its operations".

"The ultimate future is the the way you connect people to your life and how you connect to information" Examples discussed are:

Focusing on customers to the exclusion of everyone and everything else can kill a business just as easily as neglect.

janlgordon's insight:

This article is from Digital Tonto and I selected it because it was thought-provoking and something we as marketers and innovators should pay attention to.

Here's what caught my attention

“The customer is always king” has long been a time-honored business adage. Peter Drucker, the most renowned management thinker of the 20th century, was probably best known for advocating a consumer-centric approach.

A lot of the confusion stems from a misunderstanding of what Drucker actually said, which was:

"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".

The truth is that a successful business must balance the needs of a variety of stakeholders.

Focusing on customers to the exclusion of everyone and everything else can kill a business just as easily as neglect.

The Stupidity of Crowds

"The ability to make distinctions between smart and dumb crowds can be the difference between a runaway success and unequivocal disaster"

Digital Tonto

There’s a reason why people like Henry Ford and Steve jobs don’t like listening to customers—customers are a crowd and crowds are often stupid.

They usually represent the conventional wisdom of the present, rather than the possibilities of the future and following them often leads to mediocrity, not excellence.

That’s why truly visionary entrepreneurs make their fortune from betting against the crowd. They create something new, something nobody is asking for because they’ve never seen it before. It’s difficult to “start with the customer” when one doesn’t exist yet.

"the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs".

Marty Smith has written another great article for Curatti about the blogs and websites. Understanding the difference is key as they both play an important role in successful content and social marketing.

Here are some highlights:

Websites and Blogs are different:

Engagement and SEO creates the difference between websites and blogs.

Blogs are “flatter” than most websites. Blogs organize content in reverse chronological order (most recent published posts appear first).

Reverse order is a LOUSY way to organize content for great user experience (engagement), to promote inbound links and to secure long-term search engine (SEO) power.

The real social mobile marketing paradox is we don’t know what we don’t know.

Tools that currently feel like B2C company to consumer connection apps are undeniably powerful and their impact on Efficiency’s Irony and other logistics, distribution and marketing problems so new no“best practices” exist.

How this paradox unfolds will determine the Facebook, Google and Twitter of a new generation of innovators able to mesh powerful scaled systems together to create, distribute, publish and monetize our social mobile marketing paradox.

This article was written by Andy Capaloff for Curatti - it clearly addresses the challenges that many businesses are having with their data.

Here's a snippet from this piece:

Andy Capaloff says:

You have to frame questions well and ask for exactly what you wanted, or you would either get no answer at all or worse, the one that you asked for.

So interrogating, and stepping back from that, gathering and compiling your data becomes a matter of knowing your processesingreat detail. You are asking a computer, remember. It is no more capable of understanding nuance than was a brilliant former colleague.

Here is a special offerfrom Curatti-

We're looking for 2 to 4 small businesses to submit raw dataand reports you are producing, that pertain to your sales funnel.

Andy will try to highlight the problem areas that need addressing and perhaps pinpoint holes in the data.

He will give a free analysis that may be used as a case study, completely anonymous. This will will also help him hone in on exactly where your pain points are so he can write further posts on this topic to help you utilize this information in your business.

What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan, having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list?

janlgordon's insight:

This piece was written by Nikol Murphy for Curatti on the power of Google Plus Hangouts on Air an how you can leverage this in your business.

Here's the good news........

Nikol says::

What if I told you that you could reach your audience using video WITHOUT them being a Facebook Fan, having a Twitter Handle, Google+ account, signing up for a teleseminar, webinar or your email list?

Email and blogs remain important but Google+ Hangouts on air are more powerful.

Here are a few of the many gems from this dynamite piece:

Google+ Hangouts are a video call for up to 10 people total, or just yourself. This includes the guest. It is a free service. At minimum you need a phone to participate.

Google+ Hangouts On Air broadcast your video call live via the web and your YouTube channel. Then it records and stores it.

When you broadcast your Hangout on Air, your viewers have a “TV like” experience. They are also able to post comments under their view of the video. This is so powerful!

Now instead of talking at the TV, you can talk with the TV! Participants inside the hangout can answer questions and react to comments live! For free! Essentially, you have a TV truck inside your computer now.

Why is this better than any other platform?

You do not have to get the audience to commit to you before sending out your message! They can watch your hangout and ingest the message without ever signing up for something. Here is your foot in the door.

To take full advantage of Instagram marketing, you need to incorporate hashtags. Here is how to create an effective hashtag strategy for Instagram.

janlgordon's insight:

I selected this article from Curatti written by Jenn Herman because I'm love Instagram and if you know what you're doing it can be very effective if it's appropiate for your particular business needs.

Hashtags here and on Twitter are a must to keep the conversation going, attract potential customers and/or a following, learn what your competitors are saying and doing........but if you don't use them properly it can work against you.

Here are a few things that caught my attention:

Hashtags

Instagram allows you to use up to 30 hashtags per post. But that doesn’t mean you should be using that many! Depending on your brand and your audience, you will likely find a sweet spot between 5 and 10 hashtags per post.

Using less than 5 hashtags limits the number of searches in which your post will appear. But using too many looks spammish and can annoy your followers.

Use Relevant Keyword Hashtags

Your hashtags should include relevant keywords that are associated with your post. If you sell jewelry, including tags like #gold, #jewelry, #fashion, and #gemstones would be considered relevant.

These should relate directly to the item or content in your post.

Stay informed on trends, insights, what's happening in the digital world become aCuratti Insider today

It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud

janlgordon's insight:

I selected this article by Bryan Kramer because it absolutely speaks to me and many of you!

Today’s modern day curator is a curator of knowledge. We have come to rely on the best to tell us what is good and what isn’t. Their history of shares heightens their status in some cases to social connoisseur, a title not easily earned.

Bryan asks this question: Have you ever read something that made you stop and think... and you saved it? You're a collector. The question is, how do you move from collector, to connoisseur?

There are 5 great takeaways in this piece......

Here's what caught my attention:

Understand the Shelf Life- News will always serve a purpose, but today’s news only last seconds. To build a story around something that drives a different perspective is what drives new opinions, conversations and communities. What you share reflects on your beliefs, so add something that lasts longer than a retweet.

The fundamentals of marketing, including the goal of gaining and keeping customers, haven’t changed, but it sure seems like everything else has. Today’s

janlgordon's insight:

I selected this article from smartblogs because it's the wave of the future. There are too many networks, not enough time. I also added this photograph taken by my friend Jeff Pulver a few days ago in NY. Not only do I love it but it captures the essence of distraction and noise consumers face everyday.

You need to ask yourself as a marketer -

Will your customers start migrating onto niche social networks to get what they need? Will this take them away from traditional channels and networks where you have a presence?

Marketers have to shift their mindset and strategies to gain and retain their customers. This photo was taken by my friend Jeff Pulver a few days ago in NYC and it captures the noise and distracton consumers face everyday.

Is your business ready to rise above all of this and be seen and heard by the right people?

If you like this piece, you will want to become a CURATTI INSIDER - articles written by successful professionals who have great insights and takeaways to help your business stay relevant now and in the future.

If you're looking for help with how to use to Instagram, here are 30 Instagram rules for businesses!

janlgordon's insight:

I selected this article by Jenn Hermann who is doing a 12 month series for Curatti on how to use Instagram to create amazing results for your business. I had the great pleasure of meeting Jenn on Instagram and she knows what she's talking about!

Here's an intro:

"If you’re struggling with how to use Instagram as part of your marketing strategy, it might be because you don’t know what to do and what not to do."

Here are some highlights that caught my attention:

Complete your bio with relevant information

Include your website in the bio – this is the only place where you can include a hyperlink

Do NOT share every Instagram post to Facebook or Twitter. Give people a reason to follow you here

Do not follow everyone that follows you – follow only those with similar interests or engagement

Thank and engage with everyone who commented on your post and use the @ before their name otherwise they won't see it

If you like this topic, we will be covering this once a month - join us and stay informed on how to navigate the digital world - great articles written by professionals who area successful in their area of expertise - Lots more coming.................join us

Stay informed on trends, insights, what's happening in the digital world become aCuratti Insider today

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business".

janlgordon's insight:

I selected this article from Content Marketing Institute written by Jonathan Crossfield because it is highly relevant in this day and age when so many are claiming to be social media experts.

"There is a massive difference between the ability to do something and a real talent for doing something well. Yet, the two are often confused" Jonathan Crossfield.

The Myth of the social media expert

This term in itself is silly because it implies authority over something that refuses to stand still says Jonathan Crossfield and I'm in complete agreement with him.

Having said that, there are some qualities you should look for that distinguish some from the rest of the pack.

Here's what caught my attention:

1. Social media content marketers are skilled multitaskers, able to dip in and out of their networks throughout even the busiest of days. They naturally update, reply and interact in real time.

2. Social media is a relaxed medium, so the best practioners have a sense of humor and a casual style that's more "backyard barbecue" than "bank manager's letter" It can take a great skill to balance professionalism with personality.

3. The best social media marketers focus far more on content, messaging and strategy than they do on technical details and gimmicks

Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know

Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.

I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …

janlgordon's insight:

This article was written by Karen Dietz, it is her latest piece in a series for Curatti. Every time I read one of her reviews here on Scoopit or her original articles, I come away with ideas and great takeaways that I can use in my business immediately. Karen is a master at capturing the essence of a great story.

Here are some highlights:

This blog post is all about how to ask for stories – and get them — in authentic ways without sounding manipulative.

Doing so will enhance your understanding of your customer’s world, you’ll be able to ‘walk a mile in their shoes’, and it will boost your relationships with them.

Karen suggests, we make the stories about our customers, not about our products and services.

Here are a few prompts to get them to tell you about their experience,.

Story Prompts

Whether you are meeting with a customer in person, are on the phone, or are using social media, deliberately use story prompts instead. You will save lots of time and energy, and get better results.

So what are great story prompts that you can use? These are some of the best story prompts out there that are known to work:

“Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”

And amongst those who stand to gain from the situation are:

“Discerning Curatorswho understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”

… a statement which is at least partly backed up here by an end user perspective:

“When I need to research something, I go to a few trusted sources and get what I want, when I want it.”

The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”

So is Content Shock real? With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves

Marty Smith has done it again, written for Curatti a great artilcle with insights, strategy and takeaways that can literally help you to stand above the crowd.

I don't usually make these kinds of statements but after reading thismore than onceand (you will want to do this too), what he's saying makes perfect sense!

“blue ocean strategy” in the book by Kim and Mauborgne. The book is an important read for Small To Medium Sized Businesses (SMBs), but practical and immediate needs may make adoption of a “blue ocean process” difficult.

Here's just a sample of what you'll find in the piece:

Start With A SWOT

Creating an honest Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis for your website and 3 to 5 competitors is a great place to start a “blue ocean” search.

Create a spreadsheet - See in more depth in the article

Creating a “blue ocean strategy”

Recognize WHERE you are strong, evaluates competitor strengths and then turns all previous assumptions about your business on its head just enough to find a unique value proposition,a value proposition that exists in uncontested - see how to do this in the aritlce

How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.

janlgordon's insight:

This article is by Feldman Creative on a topic that is near and dear to my heart - the headline.

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

There are great tips in here

Here are a few that caught my attention:

E is for empathy.

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

"You’re Going to Love These Free Analytics Apps"

S is for success

The oldest and most proven approach to headline nirvana is delivering a little bundle of success. Of course, you need insights into how your readers define success. When you have them, speak to them.

"Nine Headline Tricks Sure to Boost Your Leads"

A is for ask

The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

There are great tips in here

Here are a few that caught my attention:

E is for empathy.

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

"You’re Going to Love These Free Analytics Apps"

S is for success

The oldest and most proven approach to headline nirvana is delivering a little bundle of success.Of course, you need insights into how your readers define success. When you have them, speak to them.

"Nine Headline Tricks Sure to Boost Your Leads"

A is for ask

The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.

"How Do You Write More Magnetic Headlines?"

Selected by Jan Gordon for Curatti coveringCuration, Social Business and Beyond

I always get so much out of reading Karen's curation and reviews here on Scoopit and this is no exception. No matter how long I've been reviewing or curating content, I am always reminded of something I should do to make my work better for my brand and for my audience.

Here's what caught my attention:

"When you’re curating contentyou are telling a story–your story–through the material you curate, the reviews you write, and the voice you bring to your topic".

When think of your curation as an ongoing story, you too can realize similar benefits.

So how can your curation reflect and tell your story?

Here is one of her six great tips:

What kind of a voice do you want to bring to the table? How do you want to be perceived? What is important to emphasize?

Finding your voice is critical when curating content.

Have a point of view. People want you to have a point of view.

* Your point of view will help others think critically about the content to offer them.

* Your voice and the tone you bring to your curation also reflect your personality. Your readers want you to be real, authentic, and fallible.

Intriguing Networks, Great to meet you here! You are so right, whether an individual or a business curates, it's the story that is woven throughout your topic or niche that gives readers a chance to connect with you at different entry points along the way. I agree with you, Scoopit is a very vibrant and generous community. Look forward to sharing more with you in the future!

Karen Dietz - I had a great weekend, hope you did too! Loved your article, it definitely got traffic and comments, so happy to have you on the team. Looking forward to your next article. Have a wonderful new week!

Digital marketing can either make or break a small business. If you do it well, you’re rewarded with a reliable and growing stream of customers.

janlgordon's insight:

This is the first in a series of planning and executing successful digital marketing campaigns by Michael Nelson, for Curatti

Jan Gordon:

Digital marketing can either make or break a small business. If you do it well, you’re rewarded with a reliable and growing stream of customers. If you do it poorly, you can kill your brand or your business with wasted time and blown budgets.

How do you give your business the best chance to be on the successful side of the equation?

Here are a few highlights:

Marketing is about generating sales for your business. That is and should be the purpose of marketing regardless of whether you are building your brand or specifically trying to grow your revenue.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.