Hilton HHonors Surpass Card Bonus Hits 75,000 Points

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With last year’s launch of the Citi Hilton HHonors Reserve card, American Express – which offers the Hilton Amex and the Hilton Surpass card – was forced to rethink its Hilton co-branded credit card strategy.

Then it added Gold status as a permanent cardholder benefit (like the Citi Hilton HHonors Reserve card) rather than just the first year with Silver status in subsequent years unless cardholders spent $20,000. That wasn’t a huge game changer since Hilton had also announced a promotion on November 4 offering cardholders of the American Express Platinum card, the Business Platinum card and the Mercedes-Benz Platinum card an instant upgrade to Hilton HHonors Gold status when they call customer service now through December 31, 2013, with that status should be good through 2014, but it was still a very positive step for the card.

While the sign-up bonus on the Surpass card is usually just 60,000 points (40,000 with first purchase and 20,000 when you spend $3,000 in 3 months), Amex is offering a limited-time higher sign-up bonus of 75,000 points when you spend $3,000 in 3 months – you can apply now through February 28, 2014. So, if you’ve been thinking about this card, now is the time to get it while the bonus is this high and the benefits have improved dramatically, just keep in mind the $75 annual fee is not waived.

However, if you do not already have a Hilton card and are trying to decide between this one and the Citi Hilton HHonors Reserve, I’d still go with the Citi one for a few reasons, despite its slightly higher annual fee of $95. Yes, the bonus spending categories aren’t quite as high, with just 10X points per $1 at Hilton and 5X points per $1 on airline and car rentals instead of the Surpass’s 6X on restaurants, gas stations and supermarkets, the Citi Hilton HHonors Reserve card comes with a potentially very valuable sign-up bonus of 2 free weekend night certificates when you spend $2,500 in 4 months. That alone can be worth thousands of dollars – as I found out by redeeming mine for part of my recent stay at the Conrad Maldives (review to come) where a night in a King Deluxe Beach Villa would have cost me $1,400 a night or 95,000 HHonors points- so the Surpass sign-up wouldn’t have even gotten me one free night!

Not only that, but when you spend $10,000 in a membership year on the Citi Hilton HHonors Reserve, you get an additional free weekend night certificate bringing your total potential in the first year to three free nights. By contrast with the Surpass’s current bonus, you’d only get 1 night in a Category 10 hotel at 70,000 points…in low season…if you’re lucky. While AXON reduced-level awards used to be a selling point on the Hilton Amex products, those were also devalued in June, as well as the fact that Hilton offers elites (which you automatically have with any of the Hilton credit cards) a fifth night free on award stays that’s often a better value.

For bigger spenders, both the Citi Hilton HHonors Reserve and Amex Surpass cards offer Diamond status when you spend $40,000 in a calendar year.

That said, if you already have the Citi Hilton HHonors Reserve card and are looking for another Hilton points payday to top up your account, this could be a decent bonus offer for you to get in on.

For more information on Hilton HHonors and its co-branded credit cards, check out these posts:

Editorial Disclaimer: Opinions expressed here are author's alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.

Disclaimer: The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

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Editorial Note: Opinions expressed here are author's alone, not those of any bank, credit card issuer, airlines or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.