Daily Search Forum Recap: January 2, 2008

Here is a recap of what happened in the search forums today (and yesterday), through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Seven Optimization Approaches Google Killed Last Year
Brett over at Copy Brighter wrote a very cool post detailing the 7 SEO techniques that Google smashed in 2007. In the article, he discusses these 7 techniques that Google has rendered obsolete. You'll have to read the article for the specifics, but Brett writes that they are: reciprocal links, the site: -sfkdhfjd command for supplemental results, directory links, open link brokers/networks, using subdomains to own the SERPs, sponsored blog post networks, and 10 blue

Google's January 1st TCP/IP New Years Logo
Yesterday, Barry did a roundup of January 1st search engine logos and made a brief acknowledgment that the Google logo links to January 1st TCP/IP. That's because while it was a New Year for most of us, it's also the celebration of 25 years of TCP/IP, according to Philipp Lenssen. Philipp also noted an easter egg in the actual confetti parts themselves (SYN SYN / ACK ACK which refers to a 3-way handshake to establish

The Impact of the Dollar Exchange Rates on Google AdSense
A WebmasterWorld member explains that there has been a 10% drop in the exchange rate from dollar to Euro as the US economy "deteriorates." He presents a chart of exchange rates that Google has used: Jan: 0.771 (i.e. 1 dollar = 0.771 euro) Feb: 0.763 Mar: 0.748 Apr: 0.734 May: 0.740 Jun: 0.744 Jul: 0.723 Aug: 0.736 Sep: 0.708 Oct: 0.703 Nov: 0.675 Dec: 0.695 Most people are not particularly happy about this, unless they

Google AdSense Test Ads
Most of us has seen or been on a web page where a Google AdSense ad read, "This is a test" or something of that nature. I figured I do a quick post on it, since it is a relatively slow day in the search world. Here is a sample of such as ad: There are two possibilities for this type of ad: (1) This is truly a test by Google, to test a new

Sites With Downgraded Toolbar PageRank Still Passing Link Juice?
Ever since Google downgraded the visible PageRank scores seen in the Google Toolbar for sites that do not use the nofollow on their ads, people have been wondering how it has been impacting the Google search results and algorithm. Most people are still reporting that PageRank did not impact their Google traffic. But there are questions if sites that were hit but this Toolbar PageRank drop, if they are still passing "link juice" to the

Google Webmaster Support Over New Years Via JohnMu
When we saw Googlers helping on Christmas, we were not surprised. Why? Simply because they have done it the year before as well. But I don't believe I ever saw a Googler posting on New Years until yesterday. JohnMu, a fairly recent addition to the Google Webmaster Central team, did at least two posts during the New Year celebration. He posted at Google Groups during New Years eve and at Cre8asite Forums on January 1,

Happy New Year 2008 Logos & Themes from the Search Industry
Happy 2008 everyone! The Search Engine Roundtable wishes you a happy, healthy and successful new year! As always, the search engines and search industry have uploaded themes and logos for the special day. Here they are: Google 2008 Logo, it links here. Yahoo animates their 2008 logo: Ask.com animated the whole home page, here i a YouTube video demonstrating it: Dogpile: The Search Engine Roundtable's Theme: Gary Price reminded me of Exalead: Cre8asite Forum's logo: