If you didn’t catch my post yesterday, this Friday Social Media Group is holding an Ignite-inspired event, Spark for Social Media Week Toronto. At Spark, SMG presenters will share their personal and professional passions, using 20 slides that auto-advance every 15 seconds for a total of just five minutes for each presentation.

Here is another sneak peak from two more of our speakers:

Patrick will talk about the democratization of data. The new online world and communication landscape has made consumer and market data ubiquitous. Marketers of all stripes have unprecedented access to consumer information and are looking to action that data in almost real time. The reality is that clients and agencies have always had access to data, but the real target is insights, not anecdotes.

Cam will discuss data mining & social good. Big Data has quickly becme an industry buzz term and with it promises of exciting opportunities for consumer intelligence. However, increasing privacy concerns and the logistics associated with data refinement bring their own unique set of challenges for marketers. In his session, Cam will outline some emerging solutions to address these concerns as well as innovative opportunities for social good through real-time data analysis.