The Hundreds Santa Monica Store Opening

The first of April is usually reserved for pranks and
gags, but for The Hundreds it marked
the grand opening of their new Santa
Monica location. The announcement came with some
skepticism due to the grand opening being on April Fools day. Luckily, everyone took the news seriously and crowds lined up to welcome the new retail location. The space has two stories
with high ceilings—it's huuuuuuge.
Check out some of the shots above.