Nordstrom Beauty Spot

The department store rebrands its beauty department with personal stylists, a cool new website, and free samples.

Seattle-based Nordstrom is upping its beauty game with a total revamping of the store's beauty department, now dubbed the Nordstrom Beauty Spot. The fresh section features personal beauty stylists, on hand to serve customers with free advice on makeup, skincare, fragrances, and hair products across all in-store brands—no more hopping from counter to counter trying to navigate a mass of merchandise with different opinions from each brand's rep.

Our favorite new feature: The new beauty department offers free samples of almost any product. Because let's face it, makeup is expensive, and skincare can skyrocket, so this try-before-you-buy model is a huge bonus when it comes to finding the regime that works for you (or deciding if fall's dark bordeaux lips are really your thing).

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