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Deliveroo Embraces Blue Sky Thinking

After almost two years in the making, Deliveroo Extreme Delivery, the innovative new concept taking the food delivery industry to all new heights – quite literally – has been launched in Australia. The Deliveroo Extreme Delivery concept engages skydivers rather than bike riders, allowing deliveries to be dropped to a much broader location base. For the purpose of the Extreme Delivery pilot scheme, Deliveroo has partnered with Melbourne-based Huxtaburger, delivering its mouth-watering burgers to locations off the beaten track, traditionally considered unreachable or outside the bike-fleet delivery zone.

The concept was born when trying to find the solution for customers who want to order food delivery when they’re away from their homes or office, and both Deliveroo and Huxtaburger were determined to launch an offering that provides just that.

Joe Groves at Deliveroo says: “We’re excited to be able to launch Deliveroo Extreme Delivery in Australia alongside our partners at Huxtaburger. The aim of the campaign is to roll-out the new service globally once the trial period is complete later this year, and Ireland will be in the mix for our sky-high delivery service I’m sure! We understand our customers are becoming more adventurous, so we are offering them a solution to their hunger needs regardless of whether they’re climbing to the peak of Mt Kosciusko or exploring the shores of Jervis Bay.”

Huxtaburger General Manager, Matt Fickling adds: “We’re all about smashing life here at Huxta, so we cannot think of a better or more innovative way to take our burgers to the people. It’s perfect timing for us too, as our brand new look is rolling out in stores which better recognises the extreme and exciting lives our customers lead. With plans for local and national expansion, we’re thrilled to be able to support the next generation of food delivery with the best in the business.”

Headquartered in London, with more than 1,000 employees in offices around the globe and over 100 in Australia, Deliveroo operates in over 140 cities across 12 countries, including Australia, Belgium, France, Germany, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, United Arab Emirates and the United Kingdom.

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Wyke Farms Appoints New ChairmanSpread the loveWyke Farms, one of the UK’s largest independent cheese makers and milk processors, producing over 13,000 tonnes of cheddar per year, has announced that Paul Hardwick (pictured) will...

Orkla Acquires Havrefras BrandSpread the loveOrkla has signed and completed an agreement with PepsiCo to purchase the Havrefras brand, including Rug Fras and Mini Fras, which holds a strong market position in Scandinavia...