It’s a hectic time here at Magic Beans! Our corporate office, formerly tucked into a cozy little office building in Coolidge Corner, is moving to new and more spacious digs in our warehouse, but while the buildout is being finalized, the Magic Beans Creative Team is working from our respective homes. So while I haven’t got any toddlers underfoot (just ... Read More »

It’s a cliché, but it’s true: it takes a village to raise a child, and even the most confident new parents need reassurance, support, and advice when they’re just starting out. As part of our mission to become your one-stop-shop for all things baby and kid, we’re offering a new menu of classes at our Brookline and Fairfield stores, to ... Read More »

We don’t know why it took the television industry so long to figure out that there are millions of viewers who just want to watch adorable animals cavorting, but now that they’ve gotten the message, Animal Planet is constantly coming up with new ways to make us go “awww.” Their latest contribution to our addiction to cuteness is one that ... Read More »

A two-year-old child is a tiny explorer, with boundless curiosity and energy, and endless questions. His language skills and physical coordination are clicking into place, and so is his creativity, with an expanding interest in pretend-play. He’ll love scribbling with chunky crayons, vrooming toy cars along the floor, stacking and sorting, running and kicking, making music, and squishing play-dough. A ... Read More »

The most important aspect of buying a car seat is being educated on how to install it properly. Every seat we sell provides superb protection for your child on the go, but the safety features of the seats will only work properly if the seat is installed correctly. It’s a good idea to consult a Child Passenger Safety Technician (CPST) ... Read More »

When you need some good, solid expert information on baby gear, you come to Magic Beans. When Magic Beans needs some good, solid expert information on baby gear, we go to Jamie Grayson, also known as TheBabyGuyNYC . Here’s Jamie’s take on the new Britax ClickTight Convertible Car Seats, which have a radical new seatbelt installation method, making it easier ... Read More »

When Isis Parenting closed this past January, we wanted to make sure we were part of the effort to keep their fantastic classes and experts in circulation, and we’re delighted to be presenting Cecilia Matson’s Galoop classes at Magic Beans Brookline, starting this September! Register for Galoop classes here! Cecilia has 20 years of experience working with young children and ... Read More »

Any minute now, some of the coolest LEGO sets released this year will be hitting the shelves of Magic Beans stores (and our website). Here are some of the highlights. LEGO DUPLO The Joker Challenge #10544 One of the neatest sets I saw at Toy Fair back in February was the new LEGO DC DUPLO line, which brings some classic ... Read More »

Since its blockbuster debut in December 2013, Disney’s Frozen has succeeded far beyond any previous sampling of Disney magic. This musical tale of a lonely Snow Queen and her devoted sister is officially the most successful animated movie ever, putting it just behind Avatar, Titanic, The Avengers, and one of the Harry Potter installments as the biggest grossing film of ... Read More »

I’m not sure why I don’t often plug other blogs on here, considering how many of them I read on a daily basis, but one of my recent favorites is Rookie Moms, a site devoted to keeping new moms busy, happy, and energized during their first year with a baby. I love how positive their attitude is: we got through ... Read More »