A blog to help you optimize your full-body and life performance

Why is it that some people have an easier time keeping their cholesterol in balance, all else being equal? How come one person’s inflammation biomarkers are easily managed with relatively seamless lifestyle adjustments, whereas another person needs to exercise regularly, follow a non-inflammatory vegan diet, and also pop turmeric pills three times a day to keep their inflammation biomarkers in check?

While there may be many possible explanations, one explanation that is now relatively well understood and, in many cases, scientifically validated, is that individuals have unique genetic predispositions – or potential – for various traits. Cholesterol and inflammation markers are just two examples.

If you’re one of the millions of people who has had their DNA sequenced by 23andMe or Ancestry, then you’re in luck – because we’re here to help you put that genetic information to work! Last year, we were thrilled to announce the launch of our very first DNA-based product. We promised that it was just the beginning of big things to come. This year, we’re even more excited to reveal the next step in that genetic journey: DNA+blood.

Our new product offering is the culmination of many years of effort – the result of countless hours of teamwork, rigorous scientific interrogation and brilliant creativity. And, it’s something that we here at InsideTracker are uniquely positioned to do, combining our expertise in blood biomarker analysis with DNA analysis and the power of personalized nutrition and lifestyle recommendations.

Here at InsideTracker, we’re always aiming for optimal. Forget normal – whether it’s about our own bodies or the happiness of our awesome users, we never settle for “good enough.” The same holds true for our company and its products. That’s why we’re thrilled to share this hit list of 12 amazing new additions to the InsideTracker platform, including upgrades to our product functions, website, and the cutting-edge science that drives it all!

From the integration of personalized genetics and the addition of new goals, to updated optimal zones and faster checkout (yay, ApplePay!), we’ve been hard at work taking InsideTracker to the next level.

From product updates to team member achievements and countless medals around the necks of InsideTracker Athletes, 2017 was quite a year for us. Here’s a highlight reel of the top moments of the past year.

We’re thrilled to announce the newest addition to our Ultimate Panel biomarker family: RBC Magnesium! Never heard of it? Most people haven’t, but that doesn’t mean it’s any less important.

Magnesium is an essential mineral that needs to be supplied in the diet, and RBC Magnesium measures the levels of magnesium inside of your red blood cells. In this blog post, we’ll delve into the science behind why that measurement is important, and how it’s different from the standard Serum Magnesium measurement you’re used to seeing. We’ll also discuss our new and improved optimal range for the existing Serum Magnesium marker.

InsideTracker users are telling us they have big goals. So, they were our inspiration for making some big updates to the InsideTracker platform. We're throwing coaching, A.I., algorithms, and everything we haveto help them reach their goals.

Here is a hit list of the improvements, and more importantly, why they matter…

Last week, we shared how the New Year has brought new changes to InsideTracker. This week, we're excited to give you an in-depth look at our shiny new Nutrition Page. Not only does it have a whole new look, it also has even more food choices – plus more recipes to go along with them. In short, we've made it easier than ever before for you to incorporate your InsideTracker recommendations!

Of course, the purpose of the Nutrition Page is to show you the foods that will have the most impact on your biomarkers. Out of our database of nearly 10,000 foods, what you'll see here are the best nutritional "bang-for-your-buck" foods. Our goal is always to help you hit your own goals, which means that you need to be able to make changes with accuracy – and ease. We're pretty confident that the revamped Nutrition Page does just that.

Here at InsideTracker, our scientists are always looking for ways to make the platform smarter and easier to use. One feature that users already love is the ability to add existing results from blood tests ordered by their doctor or insurance company, and receive the full value of InsideTracker, just like our DIY panel. That means getting personalized, science-based recommendations for nutrition, supplement, exercise and lifestyle, based on goals and unoptimized biomarkers; all of the good stuff that comes with our lab-based tests, without the extra trip there.

How do you feel when you’re waiting for your latest set of InsideTracker results? We like to think of it as a big, shiny gift waiting to be unwrapped. If it’s your first InsideTracker analysis, you’re probably thinking about the here and now: “Where do I stand? Are any of my biomarkers too high, too low?” If it’s your second, or third, or seventh InsideTracker test, you’re probably hoping that your present results have improved since the last one. Of course, everyone who uses InsideTracker is hoping to make changes in the present that will improve their future.

Here at InsideTracker, our goal is to put you in control of your health, wellness, and performance by giving you detailed information about yourself from the inside out. After all, #KnowledgeIsPower.

But for some people, it might be too much information, too complex, and too hard to extract the key takeaways - exactly what you need to know to reach your goals.

No worries! We've added a decision support tool that helps you find the 5 things to do out of 10,000 possibilities, that will help you reach your goals. In less than 5 minutes, you'll be on your way to total body optimization. Amazing, isn't it? We call it the InsideTracker Dashboard.