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Retailers are always looking for new ways to attract customers into their store through window displays. Not only is this the most expensive real estate in retail, well-fashioned window displays can turn ordinary merchandise into brand experiences that keep people coming to and talking about the store.As part of a workshop at Pratt Institute, entitled Form and Technology, Ben Nimes envisioned a new style of storefront window utilizing Planar® LookThru™ transparent LCD technology. In this futuristic design, the manikins are nude and the transparent displays animate with a live fashion show of clothing and accessories. Perhaps in a carousel of options More…

Earlier this summer Pratt Institute hosted the Form and Technology workshop under leadership of Scott VanderVoort. The goal of this workshop was to intersect the latest Planar products with the fresh creativity of Pratt’s design students and thought leaders.The students spent a lot of time working with a sample of the 32” Planar® LookThru™ transparent display. During this workshop the students at Pratt Institute generated ideas of how Planar’s pioneering transparent technology could be incorporated into different industry settings. Here are two inspiring creations the Pratt team envisioned using the transparent LCD surface glass. 1)Jacob Turetsky More…