November 2019 US TV Ad Rankings

Dec 16, 2019

Television is one of the largest and most powerful advertising media. TV provides the scale to ignite conversations and connect consumers with brands through emotional resonance. Each week, advertisers allocate billions of dollars to deliver their messages via commercials featuring sight, sound, and motion.

To understand which brands are most active on TV, 4C tracks ads across broadcast and cable networks, covering more than 1,300 U.S. channels in all 210 DMAs. To measure the brand impact of television, 4C analyzed social-media engagement across Facebook and Twitter during November. Advertisers are ranked according to total ad minutes aired in each category.

Amazon took the top broadcast primetime spot leading up to Black Friday.

Geico kept the top cable primetime spot.

Verizon was the top NFL advertiser in November.

Betting platforms FanDuel and Betfair were among the top NBA advertisers.