Cabela’s Secret Outfitter Pays It Forward For the Holidays [VIDEO]

The most important part of the holiday season shines through in these Cabela’s Secret Outfitter clips.

Cabela’s is by far one of the most recognizable names in the outdoor industry. They know that while they’re a large business often occupied with beating the competition and achieving financial goals, it’s still important to give back and pay it forward.

That’s exactly what they did in this video, in which Cabela’s CEO Tommy Milner makes the season a little brighter for this veteran and his family. Check it out and see what happens.

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That’s pretty fantastic, and the look on the customer’s face (from confusion, to shock, to amazement, to gratitude) is priceless. Those gifts from The North Face and Kelty plus the brand new GoPro camera are some top-of-the-line goodies, and it’s powerful to see Cabela’s giving back to such a degree. It’s almost a guarantee that these folks will have a much easier time shopping for the rest of the Christmas season.

Milner wraps things up with a memorable message at the end, and encourages viewers to consider this an elbow nudge. It’s the holiday season, and after all, ’tis better to give than to receive.

All we ask is, maybe you think about what we’re doing, taking care of somebody this Christmas, and paying it forward, just a little bit.