Corporate Social Responsibility

Commitment to Corporate Social Responsibility is an important element of good corporate citizenship, along with sustainability and good governance. Deal Core commits to contributing towards economic development and to produce a positive impact on society. Our sponsorships are focused on The Sunflower Fund.

The Sunflower Fund

The Sunflower Fund is a non-profit organisation whose sole purpose is to raise money to pay for the tissue typing of potential bone marrow stem cell donors for inclusion on the South Africa Bone Marrow Registry. The more donors on the Registry, the more hope patients suffering with leukaemia and other life threatening blood disorders have of finding their 1:100 000 donor match.

It is very unlikely that this life saving donor match will be found outside a patient’s ethnic group which means in South Africa 100 000 donors of each of the four prominent ethnic groups (black, coloured, Indian and white) need to be educated and recruited.

Although it only takes two test tubes of blood to become a donor it costs The Sunflower Fund R2 000 to tissue type this blood sample before it can be included on the Registry which is why fundraising is as essential as recruiting donors. The Sunflower Fund will gladly sponsor the cost of a donor test in full. A contribution towards this tissue typing cost, no matter how small, would be greatly appreciated.

You can make a difference if you are in excellent health, aged between 18 and 45, weigh more than 50kgs with no history of sexually transmitted diseases.

What happens when I am a match? Bone marrow is not surgically removed but additional white blood cells are harvested directly from the blood stream. It is much like donating blood, therefore you are able to go home immediately after donating.