Apart from the cups

"ABC Paper Cup puts an end to the boring design of disposable paper
cups, which are easily confused with one another and thus users often
have to take a new one. The ABC Paper Cup makes it easy to remember your
cup, because it has a unique design in 14 variations, including the
alphabet from A to Z. Apart from the cups with their colourful signs and
letters in simple, cheerful designs there are also fun suggestions on
how the ABC Paper Cups can also be used."