Gary is big on Attention in his keynotes in 2015 and it’s very similar to what Grant Cardone has preached for years. You need attention before you sell or influence anyone. Gary gets a ton of attention because he actually executes.

If you pay attention to this video you will find a golden Facebook dark post tactic where Gary has turned WineLibrary into a Buzzfeed type content site and uses specific content with Facebook ads to hyper target people and sell over $18,000 of wine. As he points out 99% of you that read this and watch the keynote below won’t execute this strategy.