Alison Allmand Smith

Foodie website design

A vibrant and fresh foodie website design that helps the client connect with health-conscious consumers.

Recommended to us by an existing client, Alison asked our digital design specialists to produce a compelling foodie website design that would increase her exposure as an independent photographer and food writer. Acting as a resource for audiences interested in healthy, happy living, the lifestyle blog allowed our client to engage with site visitors and establish a following with fresh and appealing content.

The health food market has seen significant growth in the last few years thanks to a widespread interest in improved healthy eating and wellbeing.* The impact of this growing trend is that individuals – keen on consuming fresh, organic, locally-sourced produce – are seeking out information about suppliers, recipes and products that contribute to a healthier lifestyle.

The website design we produced is focused on our client’s passion for home cooking and ‘eating virtuously’. The vibrant colour palette and clean design of the lifestyle blog is visually appealing, immediately pulling readers into each article. The bold choice of colours and typography perfectly complements photographs of fresh ingredients and mouth-watering recipes.

The simplicity of our design makes it easy to navigate and helps establish a connection with viewers by allowing the blog content to be the focus of the experience.

We wanted to make it easy for the client to update the website, so our development team opted for WordPress as the Content Management System (CMS). The custom CMS features allow Alison to input recipes, including the write up, ingredients list, a headline image and a grid to include multiple images for each article. The build is fully responsive, ensuring users can access the website with any device, whether they’re in the kitchen, or at a farmer’s market exploring the latest food trends.

The foodie website design also includes a photography gallery with clickable images and fully integrates our client’s preferred social media platforms – Instagram, Pinterest and Twitter – for improved shareability. We also enabled Disqus social commenting functionality, to allow our client to maintain a dialogue with her followers.

Ocean Spray

Multilingual web design

Produced in six languages – Spanish, French, German, Dutch, Japanese and Chinese – and consisting of approximately 24 pages per site, the WordPress multilingual web design has reached a large proportion of Ocean Spray's overseas market.

Ocean Spray

Web banner advertising

To complement the trade press advertising campaign we had designed for Ocean Spray Ingredient Technology Group's cranberry product, Berry Fusion Fruits, we were also tasked with designing a simple, but effective web banner advertising campaign to target the online market.