Rick Wolf and Peter Scherman (that’s Rick on the left and Peter on the right) are both experienced speakers who have presented on a range of innkeeping related topics at the state, regional, and national level. They gather and analyze research for the Innkeeping industry and welcome the opportunity to share it with others. Contact Us

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Archive for the ‘Market Trends’ Category

B&Bs have been offering packages for decades. It can be an important and profitable part of your brand. Packages should be creative and compelling. An enticing activity, adventure or learning experience. Something guests can write home about, so to speak. Airbnb has just launched their ‘Creative Class Month’. “Learn from the pros in one-time only […]

All of us at The B&B Team often talk about the importance of good architectural photography for your website in our Better Way to Learn Innkeeping Seminars. We mention that we like to see good photos of breakfasts on websites. We say, ‘It is half of who you are, bed and breakfast. Show us what […]

‘What’s the buzz? Tell me what’s happening’ There is always a buzz about what’s new and trending in the hospitality business. Here are 5 hospitality trends positively impacting the hospitality industry. 5 trends that have been around for awhile that are not going away. 5 trends that are increasing in popularity and importance. 5 hospitality […]

Remember this catchphrase from TV’s The Brady Bunch? “Marsha, Marsha, Marsha”. Her sister Jan thought she got all the attention. Today it’s millennials, millennials, millennials, its’ all about millennials! What do millennials want? How much attention should we give them? One thing for sure, we must pay attention to them as active consumers with disposable […]

Wellness tourism is a 500-billion-dollar segment of the travel industry. Looks like something innkeepers should consider integrating into their business plan. Don’t leave a piece of that 500-billion-dollar pie on the plate! AIHP Knowledge Sharing Summit and Marketplace, day two. I attended Julie Pankey’s session, Top Trends in Wellness Tourism, The Guest Experience. After many […]

Online marketing made simple? I think this is an oxymoron (a figure of speech in which apparently contradictory terms appear in conjunction). Any moron knows online marketing/social media is NOT simple, but I got your attention, right? In a recent article by Steve Olenski in Marketing Insider Group, ‘4 Online Marketing Tips That May Sound […]

As the year winds to a close I thought I would compile a recap of top 10 lodging trends 2017. Some of these come from blogs I have written this year and others from a quick Google search of hotel/lodging trend articles. 1. In-room technology. The two items that stood out were: High-definition flat screen […]

We have all heard about how important curb appeal is to properties. There is also the ongoing trend and need to create bathroom appeal. I would like to share some highlights from a recent article titled, ‘Hotels upgrade bathrooms for more demanding guests’. From the article, here is what the vice president of Marriott global […]

Over the last few years much has been written about the travelling public’s changing wants and needs. There was and is much talk about “experiential travel,” “live like a local” and other catching phrases that target today’s travelling public. Who better to deliver a local experience than our industry’s independent innkeeper? My last blog boldly stated […]

In the beginning there was Trip Advisor, the review site. A hate/love relationship flourished within the lodging industry including bed and breakfasts. No big news here. ‘Slowly I turned…step by step..inch by inch’… and Trip Advisor became the largest travel related website in the world. For those who could see into the future it became inevitable […]

As innkeepers, your job, and the job of the marketing firm or marketing association you have hired or joined, is to connect people with your Inn, your brand message. The path of connectivity in marketing your inn has evolved since the emergence of the internet so many years ago. It is hard to even remember marketing without […]

Another mega company, Amazon, (which means big anyway), has moved into the travel industry with a new direction. It is now connected to Amazon Local but will soon be on its own. Here is Amazon Destination’s brand focus. Created to solve problem-“How to easily plan and book a local getaway trip.” Weekend getaway within driving […]

The Latest From Our Blog

Blogging for Your B&B-6 Good Topics to Inspire You 01/21/2019: I love it when I come across a good article I can share. Content that can inspire and educate. ‘Blogging Inspiration-12 post ideas to get guests clicking’. Got your attention? Many of The B&B Team’s clients often express angst when the subject of blogging is addressed. This blog on blogging will help relieve some of […]

6 Wedding Survival Tips for Innkeepers 01/11/2019: This blog is appropriately titled 6 wedding survival tips for innkeepers or are you sure you want to do weddings at your inn? Advice from innkeepers that have ‘been there and done that’ is always welcome. Even better, these tips are funny and very true, no fake news here. The Inn at Pleasant Lake Innkeeper […]

Kennebunk Inn & Restaurant 01/04/2019: This is the second in a featured series of historic inns with restaurants for sale. The interest in food and food travel has consistently grown across America mostly in the last decade. Some areas have tapped into this growth in a big way. One area is Southern Maine. Bon Appetit named Portland Maine the 2018 […]

Holiday Treasures 12/19/2018: Holiday Treasures wrapped with tissue paper (the paper maybe as old as the treasure). Put safely away for another year. They gather no dust, they rest well. Family treasures worth more than gold. Each item cherished with so many memories tied to them. The following are The B&B Team’s holiday treasure remembrances that will hopefully […]