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October 27, 2005

The Kick-Ass Curve

Sometimes I come across great graphics that make the point far better than I ever could. I blagged this one from Creating Passionate Users. It describes the curve people go through with new products and services starting from the point where 'it sucks' to the point where people become passionate.

It follows that a good service, product, tool or whatever beats out a bad one because the time to creativity - the point where people do something useful they find meaningful - is shortened. I agree.

The unsaid good news. The resistance curve is almost always shallower for those that become passionate more quickly. Art imitating life perhaps? Either way, it's a great way to explain the power of new media and the value it can bring to your professional client relationships. If you agree, feel free to snag the image in your presentations, but please credit to Creating Passionate Users. They'll appreciate it.

People We Like

GapingvoidOutrageous blog pimp/whore Hugh McLeod's anarchic look at the world of advertising and 'Cluetrain/Hughtrain' thinking. He's a change agent but you need to read his stuff with the door closed!

Extreme AccountingCODA's PR department went bonkers when they created this. Since which it has taken on a life of its own.