Prime’s chief executive Ian Audsley said strong sales at its television stations, coupled with reduced costs and the sale of assets such as its outside broadcast production and outdoor cinema interests, were behind the improved performance.

"The robust turnaround in our business in the latest reporting period demonstrates the effectiveness of the steps we've taken to return the company to profitability and bring Prime's focus back to regional broadcasting," Mr Audsley said.

"The company is still on track to report a full-year NPAT [net profit after tax] of $25 million."

Prime operates television and radio stations in regional Australia, as well as a network of local websites called iPrime.

The company said advertisers had shown confidence in new digital channels such as 7TWO and 7mate, which had contributed to the strong revenue result.