“We are saying, take two pieces of litter away with you, not just your own.

“Cleaning up our beaches and resort is in everyone’s interest.”

The big clean-up, under the motto It Just Takes Two, will be held on Saturday, September 15, when volunteers will clear the area underneath the skate park.

Willing volunteers should meet at the Vincent Hotel for coffees at around 9.30am.

The stylish Lord Street hotel is backing the event and will be handing out coffees, teas and packed lunches.

The event will finish around 1pm.

A spokesman from the Vincent Hotel said: “The Vincent Hotel is delighted to be involved in supporting such a worthwhile project.

“I am sure the clean-up of the skate park will be received very well indeed by those that use the park in the future.

“It’s important we respect the communities in which we operate and at Vincent Hotels we are always on the lookout for worthy causes to support – this one clearly fits the bill!”

Cllr Sue McGuire is supporting the event, as is the community life team at Asda.

Community life champion Sharon Gregory-Wareing said: “We are happy to join forces with GWA.

“It is good for the environment and all about making where we live a better place to be.”

Cllr McGuire said: “It is a brilliant idea – we are delighted to support it, and would encourage as many people as possible to get involved.”

This is not the first time GWE have organised a mission to clean up the town.

Back in April the team, along with an army of volunteers, combed the beach at Marshside for litter, collecting a haul of plastic bottles, glass, tyres and plastic bags.

As well as organising clean ups and encouraging people to take their litter away, Mr Bleacher said the non-for- profit organisation would be pushing for more recycling bins around the town.

Mr Bleacher said: “The problem at the moment is that the hundreds of thousands of visitors who come to the resort each year have to go to Asda or Morrison’s if they want to recycle their rubbish, which they are unlikely to do.

“We have got to give people the tools to actually do it.”

To register for the litter pick on September 15, go to www.facebook.com/gwe2011