Growing new audiences via social media

…plus sign up of nearly 7,000 new subscribers, all wanting to know more about ICC tournaments in England and Wales.

Having delivered the drama and excitement of previous ICC tournaments (ICC World Twenty20 in 2009 and ICC Champions Trophy 2013) the ECB wanted to keep cricket fans in the loop as they build up to hosting three further global tournaments in England and Wales.

To start this journey ECB launched an incredible competition to win the chance to see England play Australia and India play Pakistan in next year’s Cricket World Cup in Australia. On top of this the winner will get the chance to explore South Australia during a week-long trip courtesy of ECB partners Gullivers Travel and South Australia Tourism Commission.

Nearly 7,000 new subscribers signed up to receive news about ECB Global Events – on top of existing fans entering the competition.

Working closely with ECB and CRM agency Two Circles, we developed a campaign creative for use across social media, plus web page sign up integration via the ECB website.