第1章 エグゼクティブサマリー

第2章 売上成長分析・機会

売上成長分析

主要機会

第3章 売上動向

過去の動向

市場規模・構成

小売流通チャンネル

市場成長の影響因子

第4章 コンペティター

概要

マーケッターおよびブランドシェア：市場セグメント別

主要コンペティターのプロファイル

第5章 マーケティングおよび新製品の動向

マーケティング動向

新製品動向

第6章 消費者動向

消費者態度の動向

人口統計分析

目次

Product Code: LA7497441

When defined in terms of overall dollar sales and volume consumption, the
market for fruit juices and juice drinks has remained remarkably stable for
years. Packaged Facts estimates that between 2007 and 2012 dollar sales of
fruit and vegetable juices and juice drinks barely budged and that the volume
of juice and juice drinks consumed by households hardly kept up with
population growth.

Yet, underneath its apparently placid surface, the market for juices and
drinks has been roiled by undercurrents of constant, unpredictable change.
Traditional consumption patterns are rapidly changing as consumers continue to
turn away from classic products such as frozen orange juice. For example,
between 2007 and 2012, the consumption of orange juice declined by 3.6%.
Frozen orange juice experienced an especially significant decline (-14.7%).

As they reject the traditional, consumers are embracing new juices and juice
drinks with wildly innovative forms and flavors. Many of the products
achieving the highest growth rates are those riding the wave of trends and
fads driven by juice bars and smoothie chains that have had a seemingly
overnight impact on the tastes of health-obsessed juice consumers.

As a result, the market for packaged fruit and vegetable juices has been
upended. No longer do consumers need to frequent juice bars or natural and
specialty gourmet retail channels to find novel blends and flavors. They only
need to cruise the aisles and perimeter of their nearest supermarket to find a
wide range of cutting-edge products such as exotic blends of fruit juices,
unexpected combinations of fruit and vegetable juices, smoothies, coconut
water, aloe vera juice, and juices made from mysterious, antioxidant-rich
“superfruits.”

This new Packaged Facts report analyzes how the fruit and vegetable juice
market has evolved into its current configuration and identifies what
marketers need to do to stay on top of even more challenging changes in the
future. The report pays particular attention to the competitive threats facing
marketers of packaged juices and highlights how they can take advantage of
emerging market opportunities.

Fruit and Vegetable Juices: U.S. Market Trends identifies a number of factors
that are likely to lead to accelerating growth in a market that has showed
little momentum in recent years. First, it is likely that the increase in the
number of large households as a result of the rise in the population of
multicultural consumers will have a disproportionate impact upon growth in the
overall market for juices and juice drinks. Furthermore, Packaged Facts
anticipates that there will be an intensive effort on the part of juice
marketers to respond to consumer concerns about the high sugar content of
their products by introducing a broader array of low-calorie products based on
safe alternatives to sugar. It is also expected that marketers will continue
to innovate and launch new, premium, high-profit, better-for-you juice
products that attract health-conscious Millennials and Boomers seeking out the
latest flavor fad.

Market Definition

This Packaged Facts report defines the market for fruit and vegetable juices
and juice drinks on the basis of product segments provided by SymphonyIRI
InfoScan Reviews, which tracks sales through U.S. supermarkets and grocery
stores, drugstores, and mass merchandisers (including Target and Kmart but
excluding Walmart) with annual sales of $2 million or more. SymphonyIRI
InfoScan divides the juice and juice drink category into the following major
product types or segments: aseptic juices and juice drinks; juice and juice
drink concentrates; bottled juices; canned juices; frozen juices; and
refrigerated juices and drinks. Where SymphonyIRI InfoScan data allow, the
report further breaks down each segment into fruit and vegetable juices.

Methodology

The first source of primary data used in this report is SymphonyIRI InfoScan
Reviews as described above. The second is the Summer 2012 Simmons National
Consumer Study (NCS), which was fielded between October 2011 and November
2012. Simmons conducts telephone and booklet-based surveys of a large and
random sample of consumers who in aggregate represent a statistically accurate
cross-section of the U.S. population. Each Simmons NCS survey release involves
a sample of approximately 25,000 respondents. The report also includes data
from the SPINSscan from SPINS, Inc., which tracks product sales in the natural
and specialty gourmet supermarket channel.

The report is also based upon data collected from a wide range of industry
sources, including company websites, trade publications, business newspapers
and magazines; consumer blogs; and annual reports, 10Ks and other releases
from public companies.

Table 6-6: No. of Households Drinking Four or More Glass of Juice Daily
by Category of Juice as Percent of Total Juice Consumption

Table 6-7: No. of Households Drinking Four or More Glass of Juice Daily
by Category of Juice

Demographic Insights

Health Juices No Longer Just for Women Looking to Trim Down-Guys Hit the
Gym With A Juice In Hand

Gender Gap Seen in Juice Preferences

Table 6-8: Flavors, Types and Forms of Fruit Juices (Other than Orange
Juice) Used Most by Gender

Age Affects Juice Preferences

Table 6-9: Major Differences in Flavors of Fruit Juices (Other than Orange
Juice) Used Most across Age Groups

Multicultural Consumers Critical to Juice Marketers

Table 6-10: Non-Hispanic White, Hispanic, Non-Hispanic Black and Other
Non-Hispanic Households as Percent of All Households and as Percent of Total
Daily Household Consumption of Juice and Juice Drinks

Latinos Important to Orange Juice Marketers, African Americans Key Segment
in Other Fruit Juices and Drinks

Table 6-11: Percent of Total Daily Household Consumption of Juice and
Juice Drinks by Non-Hispanic White, Hispanic, Non-Hispanic Black and Other
Non-Hispanic Consumers

Major Differences in Juice Preferences of Latinos and African Americans

Table 6-12: Flavors, Types and Forms of Fruit Juices (Other than Orange
Juice) Used Most by Race and Hispanic Origin

Households with Children Go For All Kinds of Juice Flavors

Table 6-13: Flavors, Types and Forms of Fruit Juices (Other than Orange
Juice) Used Most by Households with Children

Young, Multicultural Adults with Children at the Core of Households
Consuming Large Volumes of Juice

Figure 6-1: Percent of Adults Living in Households with One or More
Children Consuming 4+ Glasses of Juice per Day by Category of Juice

Figure 6-2: Percent of Adults Living in Households with Five or More
People Consuming 4+ Glasses of Juice per Day by Category of Juice

Table 6-14: Demographic Profile of Adults Living in Households Consuming
4+ Glasses of Juice per Day by Category of Juice