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When I saw the news earlier this week that famous New York chef David Chang’s food delivery company, Maple, had ceased operations I wasn’t surprised.

For one thing, I’ve been arguing for more than a year that most of this category has been simply untenable. While some 40% of folks still wonder what they are having for dinner by 4 pm everyday, most of these services are simply too restrictive, limited in options, or have to be planned and ordered weeks in advance.

And even with those limitations, companies have struggled to make orders profitable and combat issues like food waste and spoilage...

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