Telemarketing Services Richmond

There are two types of telemarketing services– inbound and outbound. Inbound telemarketing refers to the use of phone numbers as a marketing tool, through encouraging customers to phone and tracking marketing efforts. Outbound telemarketing is the process of phoning potential customers to generate sales, leads, or conduct research. Check the local listings and info below to find out more about telemarketing services.

Guide to Inbound and Outbound Telemarketing Costs

There are two types of telemarketing – inbound and outbound. Inbound telemarketing refers to the use of phone numbers as a marketing tool, through encouraging customers to phone and tracking marketing efforts. Outbound telemarketing is the process of phoning potential customers to generate sales, leads, or conduct research.

Outbound Telemarketing – Bringing in New Business

If you’re conducting a small telemarketing campaign it probably makes sense to carry out the calls yourself. However, if telemarketing is essential to your business you may need to hire an agency to generate leads or sales.

Telemarketing agencies can generate large numbers of leads but choose the agency wisely. Consumers find sales calls particularly annoying and combined with someone pushy or aggressive on the phone it can give your company a bad name. Some agencies record all their calls so you can assess how competent they are.

Telemarketing agencies tend to cost in the region of £15 per hour, from which you can expect 2 leads per hour. Sometimes pricing is quoted on a per call basis – for example, 500 calls where the prospect answers for £350.

However, telemarketing has been given a bad name because of its poor targeting and general misuse. David Silsby, Sales & Marketing Manager of Premier Computing Corporation, highlights the importance of a telemarketer’s knowledge and understanding of your industry:

“You have to build a close relationship with the company and be sure they have a good knowledge of your target market, and that they are able to devote sufficient resources to developing an in depth understanding of your products and services. I'd put the importance of a good relationship with the telemarketing company right up there with the key success factors for a telemarketing campaign.”

Inbound Telemarketing – Your Company Phone Number

Your choice of company phone number depends on your business goals. Freephone numbers have been shown to increase incoming calls by as much as 300%, and are ideally suited to generating more enquiries over the phone and tracking various marketing promotions.

National rate numbers can be used to reduce the workload on staff through eliminating unnecessary calls, and can also generate revenue. Premium rate numbers are usually used as a...

Telemarketing - The Basics

Telemarketing can be a quick and cost-effective way for businesses to contact their target consumers and complete sales, without the need to spend large quantities on expensive marketing programmes.

Types of Telemarketing

Inbound Telemarketing – this involves including your phone number on flyers and other promotional material. Consumers then phone the number to purchase your good or service. In this instance the primary function of telemarketers is to take order information and, whilst they still provide product information and details, they are not usually required to attempt to proactively sell the product.

Your company phone number is vital to the success of inbound telemarketing – see choosing a number .

Outbound Telemarketing – this is the type of telemarketing that people often mean when they mention telemarketing. This involves proactively selling a product or service through phoning a set of potential consumers.

Business-to-Consumer Telemarketing

There are a number of advantages of telemarketing over other forms of marketing, including the fact that you can ask questions, thereby enabling you to assess the customer’s needs, and you can explain complex or technical aspects of your product/service more clearly.

However, there are some significant disadvantages. The vast majority of people dislike marketing calls and often look negatively on any companies that are using this as a form of marketing. It’s worth considering how important the image of your company is and whether telemarketing will significantly affect this. Above all, don’t be pushy if someone says they aren’t interested don’t try to persuade them otherwise.

Business-to-Business Telemarketing

Telemarketing has a wider role to play when it’s business-to-business communications. When people are at wor...

Telemarketing Tips and Advice

1.Know What You Want

What is the purpose of the call and more importantly, what do you want the recipient to do as a result of this call?

2.Have a Secondary Objective

You won’t always be able to get a firm commitment from the prospective customer so strive to achieve a minimum achievement from each call. This may be obtaining their email address to which you can send further information, or to arrange a secondary call. It’ll also do wonders for your confidence and morale knowing that you’re achieving a positive outcome from many calls.

3.Have a Script

This doesn’t mean that you have to read it. Just have a clear outline of what you plan to say, questions that you can ask to encourage a sale, and how you plan to close the call.

4.The Opening Lines

The first 10-15 seconds of the call are vital. Look to engage the customer with a friendly “Hello, how are you?” Don’t launch straight into a sales pitch. Also, people like to feel unique. – don’t say “I’m just calling people in your area…”.

5.Are You Speaking to the Correct Person?

Check that you are speaking to your target consumer.

6.Listen to the Customer

If during the first couple of sentences the customer indicates that they are not interested in your product, accept this and thank them for their time. Don’t be pushy. The only exception to this rule is if it’s obvious that the customer has misunderstood your product or service.

7.Be Confident

Believe in your product or service. If you don’t believe that the person you are speaking to needs it or can benefit from it then neither will they.

8.Get to the Point

Time is money, both for you and your potential customer. Don’t waffle – be clear, concise and get straight to the point.

9.Ask Questions

Not aimless questions, such as “How’s business?” but questions that illustrate the benefits of your product or service whilst also being problems that they are likely to be experiencing. For example, if you’re a shipping company that can track orders you could ask what they do when they get enquiries from customers about where there goods currently are and when they will arrive.

10. Sound Natural

Have a script but don’t sound like you have one. There’s nothing worse than someone sounding like they are reading from a book.

11. Make Plenty of Calls

This sounds obvious but not wasting time can produce huge benefits &n...

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