Uniqlo

Envisioning the US launch of the Uniqlo online store.
___
While working at TrueAction, we received and RFP from Iconic japanese clothing brand UNIQLO. They wanted to see our vision for the launch and integration of a new online store as part of their current website, while also crafting a pre-launch campaign that would seed the online store, create buzz with targeted social and mobile campaigns, while maintaining exclusivity to manage the initial release of inventory.
___
Role: Creative Director, working in partnership with another CD.
Team: Art Director, Senior Designer, Copywriter, Motion Designer