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Inside Secure Creates NFC Solution to Identify Knockoff Products

Ever wanted to prove that your handbags, bottles of wine, and watches worth beyond US$1,000 are authentic? Using your NFC-enabled smartphone, you can do just that with Inside Secure’s new security module that utilizes Near Field Communication (NFC) technology.

The French semiconductor company introduced early this month one of its “solutions for securing transactions and digital identity.” Called the VaultIC 150, the NFC-based security chip can be attached by manufacturers to their products for tracking sales, as well as letting customers verify that they are buying the real thing.

The chip, which works by responding to random challenge messages, comes in multiple antenna form factors that make it possible to hide the protection well enough and without any visible trace.

Powering the VaultIC 150 is also not an issue, since the reader–for instance, your NFC-capable smartphone–will be emitting RF energy to enable the security chip.

Inside Secure explains that VaultIC 150 is the competitively-priced solution for manufacturers to maintain their reputation and integrity amidst cheap knockoffs and clones that are also affecting company revenues and employment.

Whether or not companies will adopt such a security measure is unknown at this point. A hundred-percent effectiveness is not certain either. But, something is better than nothing at all.

Do you think such a solution will dissuade manufacturers from creating cheap knockoffs?