LET'S GET READY TO MOTOR! REGISTRATION FOR MINI TAKES THE STATES 2014 IS NOW OPEN!

Woodcliff Lake, NJ – March 27, 2014…Pack your bags
and get ready to Motor! Registration for MINI TAKES THE STATES (MTTS)
2014 is now officially open for the legendary cross-country road
rally. MINI owners looking to participate can now register at MINITAKESTHESTATES.com.
The registration fee for adults is $45. Pets and kids under 12 are free.

MTTS, the biggest official MINI road rally for owners held every
other year, will kick off on Saturday, July 26, in San Francisco and
will make a cross-country journey through 18 states and 15 cities over
14 days, finishing the epic Motoring adventure in Boston on Sunday,
August 10.

“We’ve seen so much excitement and anticipation from the MINI
community online and on our social channels that we really hope this
year’s MINI TAKES THE STATES sets a new record,” said David Duncan,
Vice President MINI of the Americas. “This will be my third MINI
TAKES THE STATES and I’m calling on all owners to come out and Motor
with us. You won’t be sorry!”

Along the way, MINI USA will provide its loyal owners and enthusiasts
with genuine, once-in-a-lifetime motoring experiences including daily
activities. MINITAKESTHESTATES.com now also includes a sneak peak of
some of the fun activities planned for owners at the stops along the way.

Earlier this year, MINI USA announced Best Friends Animal Society as
the charitable partner for MTTS 2014, meaning that a portion of the
proceeds from the event registration fees will be donated to Best
Friends. The partnership puts MINI owners and MTTS participants in
the driver’s seat helping Best Friends in their endeavor to Save Them
All®. Pets are welcome on this year’s tour as we mark our territory
across the country.

There are many valuable partners who support us along the way.
Sponsors to date include Intercontinental Hotels Group®, Liberty
MutualInsurance, MINI Financial Services, MINI Card®, and NEW PEEPS® minis™.

Panting for more information? Additional MTTS 2014 details including
a route map with stops/dates and partner hotels can be found at MINITAKESTHESTATES.com.

About MINI in the USMINI is an independent brand of the BMW Group. In the United
States, MINI USA operates as a business unit of BMW of North America,
LLC, located in Woodcliff Lake, New Jersey and includes the marketing
and sales organizations for the MINI brand. The MINI USA sales
organization is represented in the U.S. through a network of 119 MINI
passenger car dealers in 38 states. MINI USA began selling vehicles in
the U.S. in 2002 with the introduction of the MINI Cooper and MINI
Cooper S Hardtops. Since then, the MINI Brand in the U.S. has grown to
encompass a model range of seven unique vehicles.

Journalist notes: Media information about MINI and
its products is available to journalists on-line at www.miniusanews.com.

Consumer information about MINI products is available via the
internet at: www.MINIUSA.com.