LUCID is an innovative Public Relations firm with offices in Los Angeles and New York. We work with clients in a variety of industries, helping them engage and communicate with their audience. Whether you aim to expand your business, develop your brand, or establish yourself as an expert in your field, LUCID will help you design […]

Jonathan Franks, Founder and President of Lucid Public Relations, is a seasoned business adviser with a background in crisis management, public affairs, and strategic communications … His work in national politics and private practice in Washington, D.C. provided him a wealth of experience in high stakes litigation (criminal and civil), political communications, and “bet-the-company situations.” […]

Lucid was founded on a core set of values that shapes who we are, what we do, and why we do it … We apply these values to our own team and to our relationships with clients, and our friends in the media … Our Core Values are clarity, laughter, accountability, adaptability, results, and gratitude. […]

Getting great media bookings for our clients fuels us … it’s why we do what we do. We pride ourselves on our ability to create, pursue, and secure media opportunities–whether it is the front page of The New York Times or a client’s first TV segment … Here are a few of our finest campaigns. […]

Here’s what makes Lucid unique: 1) We work with a small roster, guaranteeing you personalized attention. 2) No two of our clients have the same specialty, meaning we avoid pitching you and your competition for the same (limited) opportunities. 3) We offer the reach of a large agency with the hands-on-approach of a boutique. […]

Our long-standing relationships with journalists and news producers allow you to broadcast your message both locally and nationwide. Lucid’s clients have appeared in outlets ranging from the Green Bay Press Gazette to Good Morning America and everything in between. We identify and target media outlets that will help you to achieve your specific business goals. […]

From the Blog

In a moment that was both tense and extraordinary, CBS’ Major Garrett asked the President about the plight of former Marine Amir Hekmati and the other 3 Americans who remain held hostage in Iran following yesterday’s announced deal on Iran’s nuclear program.

Testimonials

“I’m always impressed by LUCID’s level of service. Whether I’m going to a business launch, charity fundraiser, or media event, I can always count on a LUCID team member being there. I’m grateful for their professionalism, dedication, and friendship over the years, and I look forward to continue working with them in the future.”

- Montel Williams

“I met Team LUCID shortly after publishing my first book The 15 Minute Heart Cure. I was impressed by their creativity and the caliber of media placements they were able to secure locally and nationally. The work I did with them still benefits me nearly 2 years later. The talented LUCID team is extraordinarily professional, current, creative and innovative, which are all essential for modern day messaging.”

- Dr. John Kennedy

“Since 1988 the American Health Journal has worked with many publicists and PR Firms to arrange for on-camera interviews. In that time we have never worked with a more professional, experienced and exceptional company as LUCID Public Relations. They are simply the best!”