Great American Business Leaders of the 20th Century

Capitalizing on his talents at restructuring, Simon gained control of Hunt Foods by force, accumulating shares in the company with proceeds earned from selling his previous enterprise, Val Vita Foods, to Hunt in 1942. At Hunt, Simon instituted extensive modernization and expansion plans and built the company’s brand through cheap, effective advertising. Under Simon’s leadership, Hunt Foods grew to have sales of over $500 million by the 1960s.