"Don't Pink for Me!"

Help keep us independent

Each year, members like you tell us your friends and family want to support you – but you don’t want them to buy pink ribbon trinkets in your honor. That’s why we created “Don’t Pink for Me” – for everyone who is tired of Big Pink and wants to do something to help end the breast cancer epidemic.

Help keep us independent by asking your community to make a donation to Breast Cancer Action in your honor instead of buying pink products or doing pink ribbon walks and runs.

25 Years of Activism

Save the Date – October 8th

On October 8th, we’ll host a 25th anniversary event in San Francisco to pay tribute to our past achievements and unite around our vision for achieving health justice for all women at risk of and living with breast cancer. Save the date and join us by becoming an event sponsor!

watch us on The Daily Show

Think Before You Pink

Our executive Director Karuna Jaggar talked with Samantha Bee of The Daily Show about why pink drill bits “for the cure” are ludicrous – and why we’ll never take corporate funding from any company that profits from or contributes to breast cancer.

health justice for all

Strategic Plan 2014-2019

Over the next five years, our new strategic plan will guide our work as we educate, organize and take action for systemic change around breast cancer screening, diagnosis and treatment; the root causes of breast cancer; and pink ribbon marketing and culture. And the cornerstone of our mission remains our commitment to social justice.

don't frack with our health

Fracking and Breast Cancer

Fracking is a process of energy extraction that combines millions of gallons of water with tens of thousands of gallons of chemicals, including known carcinogens and endocrine disruptors, and injects this toxic mixture deep below the earth’s surface.
Fracking exposes all of us to toxic chemicals linked to breast cancer as well as a host of other health harms. Ask your Representative to support and co-sponsor an important bill to ban fracking on federal public lands.