Analytics Capabilities

Build a complete picture.

Understand your users on a whole new level.

More than ever before, customers have seemingly endless ways of interacting with
your brand. And while all these devices and channels might be increasing your
brand’s awareness, they’re also making it difficult to get an accurate view of your
customer’s journey.

Google Analytics makes it easy to keep track of your customer’s journey by
connecting customer behavior, channel performance, and much more across your sites
and apps in robust reports and dashboards. You can even connect online to offline
so as to better understand user behavior across CRM, points of sale, call centers,
devices, and the Internet of Things. For even deeper offline and online behavior
analysis, import additional customer and product data into Analytics, or export
your data to Google BigQuery (Analytics 360 only) to quickly run analysis over huge
data sets.

Connect your insights to results.

Drive marketing performance.

It’s not always easy to make data insights useful. Without the right integrations,
your data can end up siloed and you can find yourself unable to apply your
learnings to your marketing initiatives.

Luckily, Google Analytics is built for action. It works with AdWords, AdSense,
AdMob, DoubleClick advertiser and publisher products (Analytics 360 only), and
other Google products.This allows you to create remarketing lists using your
Analytics data and see them automatically available in DoubleClick Bid Manager and
AdWords. You can also view and analyze your Analytics advertising data (even
view-thrus) to understand how customers behave on your sites and apps after they
click — making it easy to use your customer insights to drive marketing
performance.

Get insight only Google can give you.

Let Google help you get the most out of your data.

Understanding what your data is telling you can be difficult, and the more raw data
you have coming in, the more overwhelming the task can become. Fortunately, there’s
a way to find the insights you need without the heavy lifting.

Leverage Google’s intelligence and machine learning capabilities to gain new
insights around your data. Google Analytics can surface users that are likely to
convert, customers with high revenue potential, and other relevant and actionable
business insights. You also get access to Google’s proprietary audience data that
spans across both the Google and DoubleClick networks and allows you to create
audiences based on demographics and interests (e.g. which product categories a user
is interested in). Those audiences can then be used as the basis for campaigns in
accounts like AdWords and DoubleClick Bid Manager.

Make your data work for you.

Enjoy a platform built for large enterprises.

Big data can come with big challenges — slowing down productivity and stalling
workflows. But with Google Analytics you can keep things quick, flexible, and
programmatic.

Quickly process and share massive amounts of data and use our configuration APIs to
keep things flexible and fully programmatic. Analytics also offers built-in
technical support and a global infrastructure that delivers data across your sites
and apps that is:

Accurate

Safe and secure

Owned and controlled by you

Unsampled (with Analytics 360)

Capabilities for Advertisers and Publishers

For advertisers.

Built for your business.

When it comes to the customer journey, it’s critical that the experience customers
have with your brand remain consistent from acquisition to purchase. And with the
right tools, you can ensure that’s what they get.

With Google Analytics, you get powerful functionality to evaluate the lifetime
value of your brand and use what you learn to reach your best customers. Define a
customer segment, export it to a Google ads product, and watch sales soar. Use easy
ad integrations to target high-value customers or turn one-time buyers into repeat
customers. Get a clear view of the checkout funnel with conversion and
product-level reporting that are optimized for e-commerce. With Google Analytics,
you get everything you need to help your business thrive, right out of the box.

For publishers.

Unlock hidden insights.

Measuring and optimizing the performance of your ad inventory is a challenge. But
without it, you could end up letting both your users and your advertisers down.

Google Analytics helps you know your audience, find your best content, and optimize
ad inventory. Our real-time reports show what’s happening on your site right now so
you can make adjustments fast. Engagement metrics help you see what’s working,
while integrations with Google and publisher tools like AdSense, DoubleClick
AdExchange, and DoubleClick for Publishers (Analytics 360 only) make it easy to
package and sell your ad inventory.