Booyah's MyTown Goes Global

Booyah’s MyTown, a location based service that recently launched a feature allowing users to check in to products via bar code scans, just announced an expansion to the United Kingdom, Australia, and Canada. MyTown is the first location based service to support global check-ins through Google’s Places via the Google Maps API.

Recently picking up $20 million in a C Round of financing lead by Accel Partners and Kleiner Perkins Caufield & Byers, real world gaming network Booyah is in the realm of services like Hot Potato and Miso which allow users to move beyond location and check into products like movies, TV shows, etc.

MyTown boast more than 2.8 million users in the United States and the company soon plans on expanding further internationally, “Our launches in the UK, Australia, and Canada are just the beginning of bringing real world gaming to players across the globe,” says Booyah CEO Keith Lee.