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Author: Philip Rooke

Throughout his career, Philip has seen internet business models develop and new technologies emerge; from creating 1990s dotcoms, through to the mobile app businesses of today.

As CEO of Spreadshirt, Philip Rooke brings a laser focus to delivering a simple and easy customer experience and seasoned experience in scaling business processes to address and deliver precisely what a customer needs and demands.

Philip Rooke launched his career in the internet business starting in media and eventually evolved into a leadership role with leading e-commerce retailer Tesco.com. He developed a finely-honed, customer-centric approach during his 16 years in the industry, where he was part of the team that transitioned Tesco.com into £1 billion in sales, making them one of the most successful retailers in the world across both the food and non-food industries.

As the CEO of an ecommerce business with over 2,000 shops on Facebook, I have a unique perspective on Facebook selling.

After two years of testing, my company sees fewer sales from our global Facebook presence than from orders originating in New Zealand, where we don’t have a marketing or sales presence, or a country-specific website.