In the Tradition of Geppetto

As we work late into the evening, as we have on many a night and weekend over the years, I am reminded that the work we do is much like that of Geppetto of the story Pinocchio.

Creating toys is still a handwork tradition, as it has been for hundreds of years. Our prototypes are fashioned painstakingly by hand, no longer of wood, but now of plastic with gear boxes, motors, springs, battery boxes and circuit boards, until they come to life.