Market Commentary

Interestingly, there are some foreign investors who are waiting for the market to bottom out so they can take full advantage of the bear. Well, Africans only slaughter when the visitors come, so let them. But make sure you are in when the meat is being distributed.

EABL is the market leader in Kenya with a clear strategy of driving cost through focusing on Local Sourcing of raw and packaging materials, Driving Operating Efficiences and Increasing operating productivity across all Functions and Investments. The main competitors of EABL are Keroche Breweries and London Distillers in the spirits market. EABL is countering intense competition by focusing on supply chain efficiencies by driving outlet standards through use of sales force automation, distributor transformation in Kenya and Uganda and Increasing the use of rewards and Incentives to ensure deeper brand availability.