As Head of Currency Structured Products, was responsible for the development and structuring of currency structured derivative products as hedging and investment solutions for corporations and institutional clients in the region.

PI ETA is a Financial Risk Management solutions provider – it is a "one-stop shop" for regional corporations and financial institutions seeking enterprise wide risk management solutions, from consulting/advisory services to training as well as risk management systems and platforms.

Part of the founding team that conceptualized and started up the Company, providing a unified vision, direction, scope and leadership for the business.

Responsible for providing technical expertise on financial modeling; directing research and development; providing treasury and enterprise risk management consulting services to clients in the region.

[2]PEKE® which is an acronym for PI ETA Knowledge Engine, is a registered trademark of PI ETA Consulting Company.

2006 – present: University of New South Wales Asia, Singapore; Adjunct Professor, Finance.

In recognition of Jeff’s expertise and experience in the field of Treasury and Financial Risk Management, the University of New South Wales Asia appointed Jeff to be its first Adjunct Professor with the university’s Division of Business and Humanities.