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I get that option if I add almost anything airtime related to my cart, which appears to be a different cart then the one that handles phones and accessories, which is the one that seems to have been updated.

So if I add a $5 text add-on to my cart for example, then yes, I get the $49.99 year service time offer under "More For Your Device".

IIRC only Tracfone branded devices get this offer, not BYOP. Or at least that was the case some months ago.

I recently unlocked two TF branded iPhones, and they do get the $49.99 offer (still).

Added $5 text add-on to cart:

So you can then add the $49.99 add-on and remove the $5 text add-on:

Sometimes they also offer a 1GB data add-on for $8 under "More for your device". Add a promo code and it is 1.5GB for $8, a $5.33 rate. Currently, I only get the crappy 1/2 gig for $7 offer.

Added: I don't see the $49.99 offer when I add an unlimited airtime plan to cart.
But the service add-ons and other airtime plans seem to bring it.

Just noticed that one of my Tracfone branded accounts is now offering the 1GB data add-on for $8 again under "More for your device" when i add a $15 airtime plan to the cart.

After adding the $8 data 1GB add-on to the cart and then removing the $15 airtime plan, if you use promo code 14223 with it you get 500 MB more data for a total of 1.5GB for $8 which is a $5.33 rate. In the past when I've bought that I buy them one at a time so this way I can be sure the promo code works with each purchase.