After adding a genre station, listeners can personalize and refine it by providing thumbs-up and thumbs-down feedback for each song depending on whether they want to hear it more often or never want to hear it again. The vice president of corporate communications at Pandora, Deborah Roth, said:

People have been asking for stations designed specifically to get their blood pumping during workouts. We created twelve great stations from various starting points across the music universe, everything from 80′s to country to hard rock, all geared toward giving people energizing music to listen to while they’re exercising.