This transcript has been automatically generated and may not be 100% accurate.

... from death of a salesman England Gary Glen Ross the literary world trade that pertain alike than sales ... is nasty brutish and short ... now some employers are finding themselves ... on able to fill some the most important jobs ... Lauren Weber has a story of Laura how or EU that area ... why is it hard to find salesman and salesman ... well I there couple of reasons one is the demand is really really high that's partly because ... in them and that the economy the ... recovery is ... getting a mention in some ways ... I aam and so a lot of companies are trying to step up their sales team as you can make re product if you're a nobody to sell them here doesn't matter what ah so that's one reason a lot of competition ... the other reason is that younger people don't seem to be as interested in sales jobs partly because of that stereotype from going very restaurants ... that Shannon has been very hard charging ultra competitive ... aam cutthroat field that's very risky and that may not be that appealing to ... young people who came of age in the recession yes you ... will ... those in sch thing he didn't alter the number of companies to the story he cited some of them in your work ... and I don't think people really realize that ... he said no specific deal ... companies that don't have people bonds of Aponix deal you can see H Alton their sales now yes I'd talk to one company that I that that they told me that they had ... I annual tells about a hundred and thirty million dollars ... because the enemy they're hiring targets for ... twenty fourteen in ... their twenty fifteen sales were hurt by about two million dollars in a what a forecasted two million more had they met their targets ... and they've become very proactive about this they had one person on their recruiting team is dedicated to telling sales roles they added seven more ... so they now ... people just chilling sales roles and Adeline were training and support I think that's partly because millennials also one ... that idea that they're not out there on their own they want the sport ... the money for these jobs especially if you're if you're selling ... in a relatively in demand product right ... the money can be glued it with egg is not good enough ... to know the money is really good and that's one reason why it's surprising he adds are not being filled on ... for people who are selling technical prob the accidents are very complex project and that's what a lot of selling is the state is ... considering how interconnected company's business systems are ... on the median wage was seventy five thousand dollars in twenty twelve that's more than double the average median higher than the median for all jobs us ... here ... now is this ... does this become an intractable problem or is this simply a matter of look at you to set the salaries that ... maybe isn't the net is it just simply a matter of this have to raise wages ... I it's it's necessarily intractable and a lot of companies that I spoke to did say in a week to raise wages but then you just cannot get into a war with that ... a lot of them said you know currently they are trying to attract younger workers ... I'm you have to look for the other things that they want whether it's ... aam you know opportunities for more collaboration and unit sales is becoming a more collaborative kind of job ... aam or ... e offering philanthropic projects you know that that will give younger people serve more of a sense of meaning so a lot of the committee's I spoke to are focused on ... how to create a work in hiring that's more appealing ... Warren great story thank you much ...