Meet us at Interact 2014: A Modern Marketing Experience

Why Interact 2014? It's time for marketing to take the next step! The wall between B2C and B2B marketing has been torn down. Customers, regardless of industry, want orchestrated experiences across
…

Why Interact 2014? It's time for marketing to take the next step! The wall between B2C and B2B marketing has been torn down. Customers, regardless of industry, want orchestrated experiences across email, mobile, social, display, and the web. To make this a reality, marketers need better data management, improved
cross-channel automation, and richer analysis and reporting. Join us as we continue on our new shared mission, advancing the entire marketing industry with bold strategies and technologies. Here are five attendee testimonials that make this event a must-attend for every marketer!

Transcript

1.
Meet us at Interact 2014: A Modern Marketing Experience
Five reasons why attendees call this event a must-attend
for every marketer!
July 16-18, San Francisco, CA
#Interact14

2.
Why Interact 2014? It's time for marketing to take the next step!
The wall between B2C and B2B marketing has been torn down.
Customers, regardless of industry, want orchestrated experiences
across email, mobile, social, display, and the web.To make this a
reality, marketers need better data management, improved
cross-channel automation, and richer analysis and reporting.
Join us as we continue on our new shared mission, advancing the
entire marketing industry with bold strategies and technologies.
Together, let's explore modern marketing’s bright future. See what
your marketing peers have to say about this exciting event!
#Interact14

3.
The event is a hub to meet modern
marketing mavens!
“Attending Interact gives me the opportunity to connect with
industry professionals, learn new ways to be an effective
marketer, and talk through my ideas with people who share
my same passion for marketing automation.”
Brianna Dinsmore
Sr. Manager, Marketing Demand Generation
DocuSign
#
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#Interact14

4.
Learn how to truly interact with audiences in the
most meaningful ways!
“Effective digital marketing is no longer about maximizing the
number of people you reach with a campaign; it’s about creating
a set of individually tailored interactions that collectively engage
a customer and lead to superior and sustainable results.
Responsys has helped us rework our approach to digital
marketing and become more customer-centric versus
campaign-centric. I look forward to attending Interact to get
more great ideas about how to improve the digital experience
at National Geographic.”
Eric Brodnax
EVP, Digital Products
National Geographic
#
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#Interact14

5.
Benchmark your marketing against your
competitors and others!
“Responsys events are extremely valuable to us at Kirkland’s.
We’re able to come and benchmark ourselves against competitors
in our industry or in other industries and really see where we are
in our marketing evolution. It's a chance to see the steps others
are taking, what they’re prioritizing, what they’re focusing on and
what we should focus on in our upcoming initiatives.”
Megan Casey
Senior Marketing Manager
Kirkland’s
#
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#Interact14

6.
Find out which marketing formulas are working…or not!
“At these events, you get to collaborate with other marketers and
converse with people to understand what they’re doing. Just
because we’re doing it one way doesn't mean it's the right way,
and there’s other people out there who’ve done it, who’ve
probably failed at it or have been successful, and you can have
conversations with them to help drive what you’re going to do
in the future. I love that collaboration.”
EricaWebb-Belzer
Director, Customer Marketing Communications
Schwan’s Home Service
#
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#Interact14

7.
Find marketing parallels from peers
across the industry!
“The really nice thing about Interact is hearing from peers
in the industry. Being able to hear from people in industries
that are vastly different from my own – but to really see
the parallels and learn.”
Harriet Mitchell
eCommerce Marketing Manager
RS Components
#
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#Interact14

8.
Will we see you July 16-18 in San Francisco?
Check out the Interact 2014 event page to learn more,
including session agendas and more special guest info!
Follow the event discussion on twitter with the
hashtag #Interact14.
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