Executive Profile

Rick Song

Background

Mr. Rick Song served as Executive Vice President of Digital Sales at Clear Channel Media and Entertainment LLC. Mr. Song oversaw Clear Channel's digital sales initiatives working closely with its national divisions including Strategic Partnerships, National Programming Platforms and National Advertising Platforms and iHeartRadio. He leveraged Clear Channel's unique digital assets and massive reach to create innovative national and local advertising campaigns and programs ... with key advertising and marketing partners. He has spent the last 15 years focused on digital media sales and management. He served as Sales Director for the Eastern US at Microsoft Advertising since January 2006. He led all of the region's sales efforts and was responsible for over $400 million in advertising revenue generated across all Microsoft ad platforms, including The MSN Network, Live Search, MSN Branded Entertainment, Xbox Live, MSN Video, DrivePM and Windows Mobile. He managed a sales team of 40 and oversees offices in New York and Boston. He joined Microsoft in 2006. He founded Microsoft Digital Showcase in April 2008, in which he also served as MC. He is a 20-year media sales and management veteran. He has experience in consumer brand advertising and sponsorship, B2B marketing, e-commerce and performance marketing. Prior to joining Microsoft, he spent four and a half years at Yahoo, last serving as Director of Strategic Accounts. Prior to Yahoo, he was the East Coast Sales Director at Forbes.com. He began his career in media sales working in print for Ziff-Davis Publishing, which led to his first online job as a Regional Manager with ZDNet and he's continued working in digital for the last 12 years. He serves as Member of the Advisory Board of Martini Media Network, Inc. He serves as also a Board Trustee for Pan Asian Repertory. He is active in the advertising community and serves on the Board of Directors for the 212 NY Interactive Advertising Club and is a member of The ADVERTISING Club of New York's Digital Action committee. He holds a BA from Carnegie Mellon University.

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