Key Results

5X

Increase in website traffic from Browser Push Notifications

3X

Increase in re-targeting based sales

5X

Increase in website conversions with Browser Push Notifications

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Challenges

Alfacart was growing quickly and generating signiﬁcant trafﬁc online. By the end of 2017, Alfacart was the 6th largest e-commerce website in Indonesia by trafﬁc. However, they were also hit by the same phenomenon that affects all e-commerce websites, anonymous visitors.

Globally 90% of trafﬁc on e-commerce sites remains anonymous and does not make a purchase.