In 2010 I developed a concept for an ad campaign for one of my clients shopping center "Maximir". I worked

with this client for a few years, and I would love to share my favorite piece I did for them. Christmas print

"Find everything you need".

"Maximir" shopping center had just opened its doors to customers that year. It required a creative approach to stand out on competitive retail market. On the image 'Russian Santa' is packing gifts; he managed to buy everything he needs at "Maximir".