Naver starts test service for AI-based tailored mobile shopping

South Korean web service giant, Naver, has started a test service for "AiTEMS", an AI-based tailored mobile shopping assistant.

"Even if a user has never used Naver's shopping mall before, the AI will be able to grasp shopping preferences by using the keyword search history," Naver said in a statement, adding shopping information about baseball equipment will be offered for those who have repeatedly watched baseball-related videos.

Through the assistant service, there are high chances that consumers will be exposed to new, genuine items from small stores, said Naver. "The Ai will offer unbiased shopping search results, regardless of the size and popularity of online shopping malls."

Naver has boosted its AI-based tailored search services this year. The new assistant is similar to that of "AiRs", an AI-based tailored search service for news and videos. AiTEMS provides shopping information in the fashion category and other shopping categories will be added later.