In the corporate world, most women are still not rising all the way to the very top. According to a recent study by Catalyst, a NY-based non-profit that works to promote opportunities for women in business, only 2.2% of Fortune 500 CEO’s are women; and women make up less than 15% of corporate officers. In short, despite more than a century of speaking out, many women in business today still haven’t learned to speak up.

Charismatic people know that in order to be successful, they must really listen to the objections that their prospects might have before hiring them or doing business with them.

by Ellen Looyen

Objections Lead to Understanding

An objection is a great opportunity to find out what’s really going on in your prospect’s mind. It’s an opportunity to hear about any doubts or concerns that your prospect may have about you or your offering.

People do not buy when they feel doubtful or uncertain, so overcoming objections one-by-one is critical for removing any obstacles to a sale.