timeattract

shake your time.

Time has become a fading privilege in todays society. Everyday life gets faster and faster. 'Timeattract' is a watch concept, forcing people to be more aware of time again.

The watch is filled with magnetic particles while the watch face is equipped with a rough, textured surface. Time can be read as the particles gather over magnets secured on the watch hands, which are located under the visible watch face.As time goes by, most of the magnetic particles remain in place due to the textured surface. To be able to read the current time again, the device has to be shaken to help the particles gather over the hidden watch hands again. As long as you don't move the watch, you never know the exact time.

The intention behind this concept is to consciously perceive time over and over again. You literally have to take your time to know the time.