Consumer testing

WE LISTEN TO THE CONSUMERS.

The Private Brands Group of Edgewell Personal Care makes quality products that
consumers want to buy. We conduct qualitative and quantitative research to ensure
that our products meet the needs of our target consumer. We have an in-house Schick
Evaluation Sciences Center where trained panelists are surveyed for their expert
opinions on shaving products. We also utilize 3rd party companies to provide unbiased
and objective feedback.

For new product innovations, results from consumer tests help us to identify where
improvements can be made so we can design products with the best shave possible.
For current products, shave tests are conducted regularly to ensure our products’
performance continues to be competitive with other products in the market place.

QUALITY

We are focused on quality. Learn about our process and how we continuously and consistently produce quality razors and blades!