Technology

Audi - It couldn't be done

Truth is achieved by those with the courage to reimagine the possible. Those who defy convention and push performance to the limits. Engineer lighter, efficient vehicles. Innovate intelligent technology that anticipates drivers’ needs. And design silhouettes that defy trends and the wind. This is the spirit that drives us. This is Truth in Engineering®.

Defining momentsFirst, ignore the rulebook.

For more than a hundred years we've stared adversity in the face. When they said it can't be any lighter, we defied them. When they said it can't go faster, we proved them wrong. Whenever they said it couldn't be done, we simply did it. This is the undying spirit at our core. This is Truth in Engineering.

Audi quattro®Four is superior to two.

Thirty-five years ago, Audi quattro® became the first permanent all-wheel drive system designed for passenger vehicles — and it's been the front-runner ever since. Today quattro® plays an essential role in the Audi experience, ensuring its place as an engineering legend.

Audi e-tron®Take charge of your drive.

Interior designRedefining comfort and style.

Audi engineers and designers not only challenge convention, they pioneer the ways you connect with your Audi. Everything is explored, from the overall design aesthetic down to the tactile feel of every button, even the way they sound. That precise level of detail is applied every element throughout the cabin and is a benchmark of refinement you’ve come to expect.

Audi exclusiveTruth in exclusivity.

Audi MMI®Think of this as built-in intuition.

The Audi MMI operating system allows you to instinctively manage an array of systems including navigation, entertainment, interior, even ride dynamics on models with Audi drive select. The result is a balance of simplicity, intuitiveness and elegance to enhance your ownership experience.

Exterior designSome call it obsessive.

We admit that our designers' compulsive dedication to uniting art and engineering is unrivaled. With the arresting lines of our signature Audi Singleframe® grille, the distinctive LED daytime running lights and the intimidating, visible engine compartment of the R8, you just may become a little obsessed with Audi exterior design yourself.

Audi ultra®Can less be more?

Audi ultra lightweight technology uses advanced material and construction methods that allow our cars to be lighter. Lightweight design means the minimum material in the right place for the best performance. This is proof that less is definitely more.

Audi Sport®Performance has evolved.

Performance engineered for the driver was born on the racetrack and tuned for the open road. Every ounce of innovation is designed to make each moment in an Audi performance model more epic than the last.

Audi TFSI®This is a radical shift from convention.

Audi TFSI combines direct injection with forced induction supercharging or turbocharging. This unleashes higher power output with greater fuel efficiency and produces outstanding responsiveness—making the engine more of an extension of the driver.

LED technologySee and be seen.

Audi LED technology helps create lighting that's powerful and iconic, not only in the dark of night, but also in broad daylight. The stylish design is aesthetically pleasing and it also increases visibility to others, whether you’re coming or going.

MotorsportProven on the track. Reinforced by the checkered flag.

A proving ground for Audi technology, the commitment to motorsport isn’t just for show. It’s a science. The racetrack has repeatedly been a laboratory for successfully developing revolutionary Audi innovations, including Audi quattro® all-wheel drive, TFSI® and TDI® diesel engines.

MotorsportProven on the track. Reinforced by the checkered flag.

A proving ground for Audi technology, the commitment to motorsport isn’t just for show. It's a science. The racetrack has repeatedly been a laboratory for successfully developing revolutionary Audi innovations, including Audi quattro® all-wheel drive, TFSI® and TDI® diesel engines.

TFSI®A radical shift from convention.

Audi TFSI combines direct injection with forced induction supercharging or turbocharging. This unleashes higher power output with greater fuel efficiency and produces outstanding responsiveness—making the engine more of an extension of the driver.

Audi Sport®Performance has evolved.

Performance engineered for the driver was born on the racetrack and tuned for the open road. Every ounce of innovation is designed to make each moment in an Audi performance model more epic than the last.

Audi quattro®Four is superior to two.

Thirty-five years ago, Audi quattro® became the first permanent all-wheel drive system designed for passenger vehicles — and it's been the front-runner ever since. Today quattro® plays an essential role in the Audi experience, ensuring its place as an engineering legend.

Audi ultra®Can less be more?

Audi ultra lightweight technology uses advanced material and construction methods that allow our cars to be lighter. Lightweight design means the minimum material in the right place for the best performance. This is proof that less is definitely more.

Audi e-tron®This is the future car of the future.

The Audi e-tron will be a smarter, sexier, quieter and cleaner electric vehicle. Everyone should have the right to act sensibly toward the planet, while experiencing the luxury and performance of an Audi.

Audi MMI®Think of this as built-in intuition.

The Audi MMI operating system allows you to instinctively manage an array of systems including navigation, entertainment, interior, even ride dynamics on models with Audi drive select. The result is a balance of simplicity, intuitiveness and elegance to enhance your ownership experience.

Interior designRedefining comfort and style.

Audi engineers and designers not only challenge convention, they pioneer the ways you connect with your Audi. Everything is explored, from the overall design aesthetic down to the tactile feel of every button, even the way they sound. That precise level of detail is applied every element throughout the cabin and is a benchmark of refinement you’ve come to expect.

Audi exclusiveTruth in exclusivity.

Exterior designSome call it obsessive.

We admit that our designers' compulsive dedication to uniting art and engineering is unrivaled. With the arresting lines of our signature Audi Singleframe® grille, the distinctive LED daytime running lights and the intimidating, visible engine compartment of the R8, you just may become a little obsessed with Audi exterior design yourself.

LED technologySee and be seen.

Audi LED technology helps create lighting that's powerful and iconic, not only in the dark of night, but also in broad daylight. The stylish design is aesthetically pleasing and it also increases visibility to others, whether you’re coming or going.

Defining momentsFirst, ignore the rulebook.

For more than a hundred years we've stared adversity in the face. When they said it can't be any lighter, we defied them. When they said it can't go faster, we proved them wrong. Whenever they said it couldn't be done, we simply did it. This is the undying spirit at our core. This is Truth in Engineering.

Audi quattro®Four is superior to two.

Thirty-five years ago, Audi quattro® became the first permanent all-wheel drive system designed for passenger vehicles — and it's been the front-runner ever since. Today quattro® plays an essential role in the Audi experience, ensuring its place as an engineering legend.

Audi e-tron®Take charge of your drive.

Interior designRedefining comfort and style.

Audi engineers and designers not only challenge convention, they pioneer the ways you connect with your Audi. Everything is explored, from the overall design aesthetic down to the tactile feel of every button, even the way they sound. That precise level of detail is applied every element throughout the cabin and is a benchmark of refinement you’ve come to expect.

Audi exclusiveTruth in exclusivity.

Audi MMI®Think of this as built-in intuition.

The Audi MMI operating system allows you to instinctively manage an array of systems including navigation, entertainment, interior, even ride dynamics on models with Audi drive select. The result is a balance of simplicity, intuitiveness and elegance to enhance your ownership experience.

Exterior designSome call it obsessive.

We admit that our designers' compulsive dedication to uniting art and engineering is unrivaled. With the arresting lines of our signature Audi Singleframe® grille, the distinctive LED daytime running lights and the intimidating, visible engine compartment of the R8, you just may become a little obsessed with Audi exterior design yourself.

Audi ultra®Can less be more?

Audi ultra lightweight technology uses advanced material and construction methods that allow our cars to be lighter. Lightweight design means the minimum material in the right place for the best performance. This is proof that less is definitely more.

Audi Sport®Performance has evolved.

Performance engineered for the driver was born on the racetrack and tuned for the open road. Every ounce of innovation is designed to make each moment in an Audi performance model more epic than the last.

Audi TFSI®This is a radical shift from convention.

Audi TFSI combines direct injection with forced induction supercharging or turbocharging. This unleashes higher power output with greater fuel efficiency and produces outstanding responsiveness—making the engine more of an extension of the driver.

LED technologySee and be seen.

Audi LED technology helps create lighting that's powerful and iconic, not only in the dark of night, but also in broad daylight. The stylish design is aesthetically pleasing and it also increases visibility to others, whether you’re coming or going.

MotorsportProven on the track. Reinforced by the checkered flag.

A proving ground for Audi technology, the commitment to motorsport isn’t just for show. It’s a science. The racetrack has repeatedly been a laboratory for successfully developing revolutionary Audi innovations, including Audi quattro® all-wheel drive, TFSI® and TDI® diesel engines.

MotorsportProven on the track. Reinforced by the checkered flag.

A proving ground for Audi technology, the commitment to motorsport isn’t just for show. It's a science. The racetrack has repeatedly been a laboratory for successfully developing revolutionary Audi innovations, including Audi quattro® all-wheel drive, TFSI® and TDI® diesel engines.

TFSI®A radical shift from convention.

Audi TFSI combines direct injection with forced induction supercharging or turbocharging. This unleashes higher power output with greater fuel efficiency and produces outstanding responsiveness—making the engine more of an extension of the driver.

Audi Sport®Performance has evolved.

Performance engineered for the driver was born on the racetrack and tuned for the open road. Every ounce of innovation is designed to make each moment in an Audi performance model more epic than the last.

Audi quattro®Four is superior to two.

Thirty-five years ago, Audi quattro® became the first permanent all-wheel drive system designed for passenger vehicles — and it's been the front-runner ever since. Today quattro® plays an essential role in the Audi experience, ensuring its place as an engineering legend.

Audi ultra®Can less be more?

Audi ultra lightweight technology uses advanced material and construction methods that allow our cars to be lighter. Lightweight design means the minimum material in the right place for the best performance. This is proof that less is definitely more.

Audi e-tron®This is the future car of the future.

The Audi e-tron will be a smarter, sexier, quieter and cleaner electric vehicle. Everyone should have the right to act sensibly toward the planet, while experiencing the luxury and performance of an Audi.

Audi MMI®Think of this as built-in intuition.

The Audi MMI operating system allows you to instinctively manage an array of systems including navigation, entertainment, interior, even ride dynamics on models with Audi drive select. The result is a balance of simplicity, intuitiveness and elegance to enhance your ownership experience.

Interior designRedefining comfort and style.

Audi engineers and designers not only challenge convention, they pioneer the ways you connect with your Audi. Everything is explored, from the overall design aesthetic down to the tactile feel of every button, even the way they sound. That precise level of detail is applied every element throughout the cabin and is a benchmark of refinement you’ve come to expect.

Audi exclusiveTruth in exclusivity.

Exterior designSome call it obsessive.

We admit that our designers' compulsive dedication to uniting art and engineering is unrivaled. With the arresting lines of our signature Audi Singleframe® grille, the distinctive LED daytime running lights and the intimidating, visible engine compartment of the R8, you just may become a little obsessed with Audi exterior design yourself.

LED technologySee and be seen.

Audi LED technology helps create lighting that's powerful and iconic, not only in the dark of night, but also in broad daylight. The stylish design is aesthetically pleasing and it also increases visibility to others, whether you’re coming or going.