October 23, 2014

Description: A compression back wrapMain Pitch: "Helps relieve the pain from stress on your back"Main Offer: $19.99 for oneBonus: 2nd one (just pay separate fee)Marketer: TelebrandsWebsite:www.ComebackWrap.comPrediction: On the fence

Give credit to Telebrands for leaving no stone unturned in a category. Despite recently testing Royal Posture (a superior solution to this one) and making several unsuccessful attempts with other back-pain solutions (e.g. Total Posture/Sit Right), they aren't afraid to keep trying.

On the other hand, Telebrands has had success with compression wraps (Ankle Genie) and slimming wraps (Slim Away, a 2011 and 2012 True Top Spender) -- and slimming is the secondary pitch for this item.

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About Me

I am the founder and president of SciMark Corp., a consulting firm that specializes in direct marketing techniques. I've helped launch dozens of consumer products in my career, some of which (such as the Finishing Touch/Micro Touch hair removers and the HD Vision line of sunglasses) went on to become household brands. I also helped pioneer two methodologies for identifying winning DRTV products that have become industry standards: online surveys and Web testing. In addition to publishing blogs, I contribute regularly to Response magazine and the official blog for the Electronic Retailing Association (ERA).