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Land Rover Goes the Extra Mile

Land Rover has always been committed to serving. They have partnered with the Red Cross for 64 years and have worked together on many projects across 4 continents in 24 countries. In 2017, Land Rover wanted to do something more to assist the Red Cross, so they launched Project Hero. Project Hero is a unique version of the all-new Land Rover Discovery.

“This supremely capable vehicle is enhanced by the team of designers and engineers at Special Vehicle Operations through the integration of advanced drone technology,” John Edwards, Managing Director Jaguar Land Rover Special Operations, said.

David Wran-Schume is a part of the Operations and Disaster Management for the Austrian Red Cross. He has been with the Red Cross for 11 years. He and his team were able to test the special version of the Land Rover Discovery.

“We’re up here to test the new Discovery with the drone and to identify how it would fit into the team and what role it can play,” Wran-Schume said. “A few years ago, I couldn’t imagine having access to this technology and being a part of this project.”

“There is a lot of technology packed into the new Discovery, it makes it a lot easier to clear communication channels so that everybody is linked up and ready to go. We get the chance to identify signs of missing people around hazards that can harm our personnel involved.”

The drone built into the new Discovery even comes equipped with infrared technology. Wran-Schume continues, “Infrared camera technology is really useful because you can identify heat sources.”

“For me all these ingredients, the technology, the new discovery, and our own expertise coming together would make a big difference and may ultimately save lives. This could mark the start of a new era in search and rescue.”

Land Rover believes that saving lives is “a duty, a privilege, one of the greatest things one human-being can do for another.” By partnering with the Red Cross to bring them this unique version of the new Discovery, Land Rover is hoping that many more lives are saved.