Robert Pesto to launch his own brand of Peston

BBC Economics Correspondent Robert Pesto is to launch his own brand pasta products. “I don’t know what gave me the idea for Peston,” Pesto told the BBC Food Programme. “I certainly enjoy growing all my own herbs, though I had a major setback when I found the first batch of basil faulty.”

But BBC insiders have criticized the product as “saucey” because it could break rules on impartiality. "We had this problem of product placement when Lloyd Grossman put his branded sausage Through the Keyhole," said former Yorkshire Pudding Television exec Nigel Smike. Head of BBC Protein May Smythurst said “Our canteen manager has already expressed concern about what she calls “partesan cheese”.