Cara Sievers over at Phone+ Magazine did a great job with “Conferencing: Commodity or Fat Minute?“ in the April issue. The article explores the current state of the opportunity for sales of conferencing solutions by telecom channel agents.

The article identifies areas of the market that have experienced commoditization and price pressure, and hinted at where the new opportunities (namely, providing solutions that can be customer-hosted for a greater long-term ROI) may lie in a maturing-but-still-hot market.

Finally, in a special section titled "Video: The Next Phase of Conferencing Sales", Cara included key insights from Digital Samba on the importance of video in modern business meetings, where so much of our our communications is non-verbal.

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