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WordStream's software and services, including our award-winning AdWords Performance Grader, help businesses and agencies take the guesswork out of pay-per-click advertising so you get more from your marketing budget.

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The Free Keyword Tool: Better PPC & SEO Keyword Selection

"I rarely get excited about SEO and SEM tools...But, when it comes to keyword research it is virtually impossible to produce a quality worksheet without software. When I have to perform the same task for my customers, the process is even more daunting and time consuming...there is now a better way to manage huge keyword lists and this tool is called WordStream."

Mihaela Lica, Search Engine Journal

"As search Engine Marketing grows as an industry, it's inevitable that new technology will evolve to fill in the gaps where current solutions fall short. Case in point is WordStream, a new SEM tool that specifically helps raise productivity for handling, assembling and segmenting your keyword list."

Learn More About The FREE Keyword Tool

We’ve revamped our popular Free Keyword Tool and it’s better than ever, with more features, more data, and exclusive info to help you manage, optimize, and expand your search marketing campaigns.

Keyword research can be a slog, but WordStream’s Free Keyword Tool makes it fast and easy to find the keywords your business needs to drive traffic through organic and paid search.

Want to know more about WordStream’s new and improved Free Keyword Tool? Then keep reading!

Why use WordStream’s Free Keyword Tool for keyword research?

Keyword research is one of the first – and most crucial – steps in any search marketing campaign, organic or paid. But most free tools offer limited results and limited utility, especially when it comes to keyword research for PPC. To drive search engine traffic, whether through organic search or paid search advertisements, you need the right keywords, plus a process to expand your keyword lists over time. That’s where our free tool comes in. WordStream’s Free Keyword Tool gives you hundreds of relevant keyword results, plus additional, actionable information like competition level and estimated CPC, all for free!

How does the Free Keyword Tool work?

Just enter a keyword and then choose your industry and country (if desired). You’ll get a list of related keyword suggestions, including long-tail keyword variations, as well as their Google search volume.

You can also enter a website URL – such as a competitor’s homepage – to get contextual keyword suggestions and ideas to help you compete against similar businesses.

We’ll show you the top 10 keywords right away. To get the full list of keywords, just enter your email address, and we’ll send you the full keyword list by email for free.

What are the Free Keyword Tool’s unique features?

You don’t just want keywords – you want competitive, industry-specific information that helps you prioritize and make the most of your marketing budget.

Our free keyword tool is specifically designed to arm paid search marketers with better, more complete keyword information to inform their PPC campaigns, including competition and cost data, tailored to your country and industry, so you know your keyword list is super-relevant to your specific business.

Another awesome new feature is our proprietary Opportunity Score that highlights your best keyword opportunities. You should prioritize content and campaigns targeting keywords with a higher Opportunity Score because those are the ones that are most likely to deliver results for your business!

Plus – you can link your Google AdWords account through a completely secure connection to get even more data that will make your job easier.

Then download your keyword list as a CSV file to make it super-easy to upload directly into your AdWords account. Put your keywords to work!

Keyword Data Sources for The Free Keyword Tool

The Free Keyword Tool’s keyword and search volume data is sourced through the Google keyword API. However, the Opportunity Score is calculated through our own proprietary algorithm to help you prioritize your work by focusing on your best possible keyword opportunities.

Filtering Free Keyword Results by Industry

With WordStream’s Free Keyword Tool you also have the option to filter your results by industry, which restricts your results and other data including search volume, competition level and estimated CPC so they’re all maximally relevant to your industry.

For example, if you search for keywords related to “cars” while selecting “Arts & Entertainment” as the industry, you’ll see results like “cars movie,” “disney cars,” and “pixar cars.” However, if you input the same term and change the industry to “Finance & Banking,” you’ll see results like “new car incentives” and “new car lease.”

More Free Keyword Tools

We also offer a Negative Keyword Tool and a Keyword Grouper:

The Negative Keyword Tool is a quick and easy way to find irrelevant, costly keywords that are wasting your PPC budget.

The Keyword Grouper takes a list of keywords and automatically sorts them into clusters of related keywords. If you have an unsorted list of keywords from another keyword tool, you can easily sort them into keywords groups that are ready to use in your search marketing campaigns.