It was a whirlwind event that seemed to start and finish within 24 hours. Though, upon deeper consideration the evidence of such an event was mounting. During the media frenzy last night I made a tweet which is full of relevance for this blog and every entrepreneur. I thought I’d share it below.

It’s what we create for the people who care. The truth is we never know how hard it was to deliver the right product, at the right place at the right time. We only care that it was.

What we (the entrepreneurs, producers, marketers) had to go through is not part of the consideration set. It isn’t charity, it’s about them. So if we nail it and deliver the project quickly, we needn’t feel guilty or less deserving. Likewise, if it took us 5 years of hard working weekends and nights, that’s also no reason to feel a level of entitlement. We need to feel what they feel – underwhelmed or overwhelmed with what we deliver, how we got there is far less important.