Over 101 Internet Marketing Tools (Free & Premium) You’ll Ever Need

If you’re an internet marketer, or a blogger, I’m pretty sure that you can’t live without “Tools”. When I recently published 101 Content Marketing Tools and 101 Social Media Tools I didn’t include Marketing Tools with them as I wanted to publish ‘SEO Tools and Marketing Tools’ as another blog post.

However, a new realization dawned upon me that I’ve collected more than enough marketing tools that would fit into a single post. Yeah, this post is exclusively dedicated to “Marketing Tools” alone, and “SEO Tools” will follow later this week.

Here’s a comprehensive list of some of the best internet marketing tools to streamline your online marketing campaigns, and make it a lot more effective. It’s all perfectly categorized and sub-categorized. So, you don’t have to.

Premium Internet Marketing Software

Let’s start with some of the best online marketing platforms. They’re not considered as just “tools” but as platforms that perform a variety of functions like Marketing, SEO, Social Media, Analytics, etc.

Moz Pro — is an all-in-one set of SEO, social media, and analytics tools that help increase your search engine visibility and keep you ahead of your competitors. Pricing starts at $99/month with a 30-day free trial.

Searchmetrics Suite (Premium) — allows you to monitor keywords, analyze rankings, evaluate links and compare the SEO visibility of domains. You need to request a demo for pricing as there are no predefined pricing plans available. Also try, LinkRisk.

Note: I haven’t included some of the popular SEO Tools (like SEMrush, Ahrefs, Majestic, etc.) in this blog post as I have already compiled another blog post that lists all of them.

#Marketing

Colibri (Premium) — offers a set of tools that uses the power of social media, social signals and SEO to maximize your brand visibility. Pricing starts at $95/month with a 14-day free trial.

Stride (Free) — is a customizable sales CRM for easy management and faster deal-closing. It makes management easier by having all deals in one place so that you can quickly skim and see the status of every opportunity.

Nimble (Premium) — is a social CRM software that automatically pulls contact profiles, email conversations and social signals into one simple place so you can effectively engage them everywhere you work. Pricing starts at $15 per month per user with a 14-day free trial. Also try, ExactTarget, Salesforce, Gainsight, Totango.

Yandex Ads — to advertise on the largest search engine in Russia with about 60% market share.

Baidu Ads — to advertise on the largest search engine in China with about 70% market share.

Social Media Marketing

It comes at a cost but is still the quickest way to increase the visibility of your social media campaigns and gain traffic in no time. Since each of the following social networks follows a different business model, you get a lot of marketing channels to reach your targeted audience.

Conversion Optimization

Ultimately sales are what we need. Conversion is what we need. The following tools lets you optimize your conversion rate by running A/B tests and by offering click analytics so that you’ll know what your audience are doing on your website.

Instapage(Freemium) — build high-quality landing pages by choosing from over 70 templates. Pricing starts at $29/month for the premium version with a 30-day free trial.

PageWiz(Premium) — to create, optimize, and publish your landing pages without any coding skills. Pricing starts at $29/month with a 30-day free trial.

E-commerce

Do you want to sell some stuff online? Look no further!

Shopify (Premium) — is a powerful ecommerce website solution that allows you to sell online by providing everything you need to create an online store. Pricing starts at $29/month with a 14-day free trial.

Pricing Assistant (Premium) — is a price monitoring tool for e-merchants and brands that helps to maximize profits by monitoring competition.

WooCommerce (Free) — is the most popular eCommerce plugin for WordPress.

Email Marketing Tools

Your internet marketing campaign is incomplete without email marketing. Here’s a list of some of the best email marketing software and few add-ons. And don’t miss my Email Marketing Handbook if you’re looking for even more resources.

MailChimp(Freemium) — Send 12,000 emails per month to 2,000 subscribers for free. Additionally, you can also purchase email credits that never expire.

Intercom (Premium) — shows you who is using your product and makes it easy to personally communicate with them through targeted, behavior-driven email and in-app messages. Pricing starts at $49/month with a 14-day free trial.

Yesware (Freemium) — lets you tack emails and presentations, create templates, log calls to CRM, and more, right from your inbox. Pricing starts at $10 per month per user for the premium version.

Conclusion

If you ever have published a list of tools, then you might know that it’s really a challenging task to curate internet tools as there are hundreds of thousands of them. Luckily, you will never need all the tools that I have listed here.

If you check My Favorite Internet Tools then you can see that I’m using only a limited number of tools. But just in case if your favorite marketing tool is missing here (there’s every chance) then let me know as a comment below and I will be happy to feature it.

ABOUT MAHESH (@maheshone)

Hey there, I’m Mahesh (@maheshone). I started learning and doing and experimenting web 2.0 stuff back in 2004 and eventually became a full-time computer nerd after graduation. Minterest is a digital marketing and technology journal that I founded in 2007 to feed my super curiosity (oh yeah, I’m a solo-blogger). I write about tech, marketing, and everything in between that excites me. And I love to work with small businesses to help them get the most out of the web. Outside of that, I'm equally passionate about the financial markets and I also spend a lot of time doing random things (see random facts about me). Say hi: @maheshone. Read More »