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CAMPAIGN DIARY: Dotcom riches await Mosque Clock genius

They’re a canny lot, these
media-neutral-through-the-line-integrated-holistic-treehugging agency
types. Take, for example, a young account handler from Hicklin Slade &
Partners, Ben Copley. When asked to ’get his learning curve up’ he
figured out a way to make a bit of extra lolly on the side.

They’re a canny lot, these

media-neutral-through-the-line-integrated-holistic-treehugging agency

types. Take, for example, a young account handler from Hicklin Slade &

Partners, Ben Copley. When asked to ’get his learning curve up’ he

figured out a way to make a bit of extra lolly on the side.

Cue www.mosqueclock.com, the website trading this year’s most

sought-after item: the Mosque Clock. This lump of moulded plastic is

shaped - funnily enough - like a mosque, and plays the Azan (call to

prayer) in a way that only the tiniest of transistors can when amplified

to buggery.

This delectable item (yours for only pounds 10) is central to Copley’s

school project-type approach to learning more about e-commerce. He

happened upon the collectible when his now business partner, Matthew

Jennings, brought a few back from a trip to Dubai.

Copley’s website features a download version of the Mosque Clock for

your desktop as well as a promotional video - shot on location in

Clapham - and a drum ’n’ bass remix of the Azan.

When asked how many clocks he had sold to the nearest ten, how-ever,

Copley clammed up. But it is understood that his flatmates are tired of

tripping over the 480-odd clocks clogging up the fulfilment house.

Sorry, sitting room.

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