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May 7, 2018

Presentation OnderbuikNL Results

Is politics hot? Do politicians evoke physiological responses? We will present the first findings from ourOnderbuikNLproject onMay 8th at Spui25(20.00-21.30). We will show which physiological responses people have to political ads they agree or disagree with. And whether left-wing and right-wing people have different physiological responses to negative political stimuli. Also, we will reveal who experiences physiological arousal when exposed to a picture of Geert Wilders.

We will also share some of our fun and not-so fun experiences with putting a (physiological) lab in the field.

04. Onderbuik Project

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Welcome to the Hot Politics Lab. We do research on the role of emotion, language and personality in politics. The Hot Politics Lab is an interdisciplinary research group combining experiments, physiological measurement and automated text analysis to analyze the role of emotions, personality and language in politics. We analyze topics such as populism, persuasion and party strategies.

The Hot Politics Lab is run by Gijs Schumacher (Department of Political Science, University of Amsterdam), Matthijs Rooduijn (Department of Political Science, University of Amsterdam) and Bert Bakker (Amsterdam School of Communication Research, University of Amsterdam).