No matter the size of the dealership, independent dealer or automotive group, the maintenance of a website is just as important as the building of one.Focusing on this section means we leave out the MOST important aspect of the website; mobile-optimization, and that cannot be done, so here’s a quick fact to make sure that box is being ticked.…

For years, marketers and search engine optimization gurus have been preaching something. They've been telling the world that "content is king" and that if you put the right content on your website, that it will rank well. After all, who would deny the king, right?…

While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads at the top. It's being called the "page layout algorithm" and affects sites that "don't have much content 'above-the-fold'", according to Google's Inside Search blog.…

Who has recently heard from their peers, friends, colleagues one of the following statements, and if so please raise your hand:

“We need to get on Facebook” or “What are you tweeting?”

And? Do I see a hand? C’mon, don’t be shy now. You are a car sales guy, and I guess you have had chosen this brilliant career, because you a) want to make a good living, and b) YOU LOVE TO DEAL WITH PEOPLE, right?!

Welcome toAutomotive Digital Marketing ProCom
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.