I use to use this mascara since switching to more of a natural approach. It works very well to separate the lashes and nourish them. I would definitely buy this item if you are not concerned about the ingredients.
— 6 years, 8 months ago

I wear hard contact lenses, and my eyes are super sensitive to the makeup I wear. This is the only mascara that has never caused me issues with my contacts. I love how it goes on too, it goes on surprisingly dark and thick and looks awesome. The consistency is also good, because this is the only mascara that I've ever been able to do my sparse lower lashes without completely botching the whole th...read moreing. I do find that it gets clumpy a little more quickly than other mascaras I have used, but the price is right and it just forces me to replace my mascara when I probably should do it anyway :) — 6 years, 6 months ago

My mom loves loves loves this stuff. It's the only mascara she will use. She has thin, fine lashes, and this stuff plumps em up. The brush is nice and fat, which I guess is great for her style of eyelashes. I personally prefer a lengthening, and don't care for the brush. I guess it depends on what you are looking for in a mascara, length or thickening.
— 3 years, 6 months ago

This mascara is build-able, offers nice volume, and has the perfect sized brush! I notice that some brushes on volume mascaras are very big and are hard to use without getting mascara on my skin. Other brushes are very slim and just can't apply enough product for substantial volume. This one is perfect! I do 3 coats, because I'll take as much oomph as I can get, but one coat would be enough for su...read morebtle results. This is cheap too! I don't think there's anything I can say negative about this! It's a makeup staple for me now!— 5 years ago

I don't know why it took me so long to try this mascara, maybe it is the boring packaging. I like my mascara not to be to drying or flake off and it must not leave me with raccoon eyes. This product passes those tests, it doesn't flake off and it doesn't leave me with raccoon eyes. It is not the most dramatic mascara out there, but I think it is perfect everyday mascara for me.
— 6 years, 6 months ago

this mascara is more on the dryer side, so if you are going for a look of more dryer eyelashes then this is the mascara for you. my lashes look great after i put it on. i would definitely get this again.
— 6 years, 11 months ago

The rating for this product is misleading. Many reviewers are commenting on the wrong product.

There is a regular and waterproof version of this product. This review should be for the non-waterproof version. There is a separate listing for the waterproof version but many people have specifically stated that they are reviewing the waterproof version in this listing.
I put on makeup before expecting company for dinner. It had enough time to dry (over 15 minutes) before I started prepping di...read morenner. I cut some onions which made me tear up a little. I did not touch my eyes at all, I had onion juice on them after all. I go to the bathroom to wash my hands and you guessed it raccoon eyes. I wore this product for 2 weeks thinking it might just be a fluke but every day after only a few hours I always ended up with raccoon eyes. I gave it a chance but it went straight into the trash.
The regular version of this product has the shortest wear length of any mascara I can recall trying in recent history. I try a lot of mascaras brands because I am always trying to find that perfect mascara. You might think I am just being picky but that is not it. I usually use what I buy until it is starting to get clumpy or it is time to replace.
The waterproof version may very well be great. However this is a review for the regular version and it is terrible.— 7 years, 1 month ago

I used to love this product. I've bought it for years and always been very happy but I think they must have changed the formula w/i the past year. I'm now finding that after a few hours, I have raccoon eyes. Now I have to find a new product :(
— 7 years, 7 months ago