The European Broadband Cable Yearbook, produced in association with trade body Cable Europe, is widely recognised as the definitive guide to the European Cable Industry. Published continuously for over a decade, this annual report contains detailed data on the size and value of the cable industry in all European Union countries as well as other European Economic Area markets. With company-level information and market wide analysis it shows trends in cable uptake, digital progression, revenue and ARPU, broadband cable and cable telephony. Also includes a written summary of the cable industry developments within each country over the last year.

Time Warner’s HBO has made subscription to its online video service, HBO Go, available on standalone basis in four markets of Central & Eastern Europe. With its timing, this is a smart move on the part of HBO. While the service is likely to turn out as an attractive offer for the target market, the move won't be pleasing to company's distributing telecom operator partners.

Southeast Asian online video service, iflix is now available in eight countries in Middle East and North Africa region (MENA), including Saudi Arabia, Jordan, Iraq, Kuwait, Bahrain, Lebanon, Egypt and Sudan.
iflix partnered with Zain, a Kuwait-based MENA mobile operator, to establish a joint venture called iflix Arabia. iflix has set up a new regional headquarters for MENA in Dubai. iflix claims to be the only international online video subscription service with full scale localised operations in each of its territories and with global headcount of 700 staff across 24 offices worldwide.

The European Broadband Cable Yearbook, produced in association with trade body Cable Europe, is widely recognised as the definitive guide to the European Cable Industry. Published continuously for over a decade, this annual report contains detailed data on the size and value of the cable industry in all European Union countries as well as other European Economic Area markets. With company-level information and market wide analysis it shows trends in cable uptake, digital progression, revenue and ARPU, broadband cable and cable telephony. Also includes a written summary of the cable industry developments within each country over the last year.

Netflix has identified Poland and Turkey as its next targets for service localisation, and in Poland has already introduced local pricing. Previously available for €7.99, €9.99 or €11.99 a month, it is now respectively priced at PLN 34, PLN 43 and PLN 52.

IHS forecasts for Netflix’s International territories have been slightly reduced to 38m for 2016 and 75.7m for 2020, a reduction of around 1m for the 5 year outlook. For the US 2016 forecasts have been adjusted to 48.3m subscribers.

The European Broadband Cable Yearbook, produced in association with trade body Cable Europe, is widely recognised as the definitive guide to the European Cable Industry. Published continuously for over a decade, this annual report contains detailed data on the size and value of the cable industry in all European Union countries as well as other European Economic Area markets. With company-level information and market wide analysis it shows trends in cable uptake, digital progression, revenue and ARPU, broadband cable and cable telephony. Also includes a written summary of the cable industry developments within each country over the last year.

There has been a range of performances in the diverse group of the 14 CEE countries in 2014. The majority of the countries noted a positive growth (10 out of 14) with the highest growth rate achieved by Hungary. Four of the ten markets contracted in 2014: Ukraine, Slovenia, Bulgaria and Lithuania. As in the previous years, the top three largest markets were: Russia, Turkey and Poland. The smallest markets were the Baltics: Estonia, Latvia, and Lithuania. This market monitor focuses on the current trends in TV ad markets of Central and Eastern Europe, highlights changes in the TV landscape across the region and provides the ground for potential growth.

Polish broadcaster TVN is pushing further into online with an investment in five original series. The first series, a Polish version of US comedy Web Therapy, will launch on TVN’s Player.pl service on 21 October. Speaking at the Mipcom TV market in Cannes this morning, TVN executives said the 10 episode series will cost 1 million zlotys ($266 million), a similar budget to one of its traditional linear TV series. Between Q4 this year and Q1 2016, TVN will also debut two reality series, Lip Sync Battle and Start U Up, documentary series My Love Story and drama co-production Cape Town.

Video programmatic revenue in Europe has grown almost twenty-fold from €22m in 2012 to €375m in 2015 and will achieve €1,920m by 2020. By 2020, more than half of all video advertising revenue will be generated programmatically.

The IAB Europe AdEx Benchmark report, produced in collaboration between IAB Europe and IHS Technology, is the definitive guide to the state of the online advertising market in Europe. Now in its 9th edition, the IAB Europe AdEx Benchmark report provides a comprehensive perspective on online advertising spend across 27 European countries. It offers a status quo and historical perspective on the size of the European market as whole, as well as like-for-like comparisons between the constituent markets. It covers display, video, mobile, search and classifieds & directories.

At the 2015 Private Television in Europe conference in Brussels, Daniel Knapp presented a keynote speech on the future of commercial TV. This presentation provides a perspective on channels, production, audiences and the re-architecting of the TV industry through ad tech.

In 2014, 10 of the 14 CEE TV ad markets increased as they slowly emerge from recession, a huge improvement from the year before. This market monitor summarises the current trends in TV ad markets of Central and Eastern Europe, highlights changes in the TV landscape across the region and provides the ground for potential growth.

Rapid change remains the only constant in digital advertising. IHS attended dmexco (digital marketing exposition and conference), the world’s largest trade fair and conference for digital advertising, which took place 10-11 September in Cologne, Germany. IHS participated in two panel sessions and we held countless analyst briefings over the two-day period to get updated on the latest trends, business models, mergers and acquisitions, successes and challenges. Here is a summary of the key themes that shaped dmexco, and which will shape digital advertising in the next 12 months.