TV well represented at the Shorty Awards

Last night The Shorty Awards were held at the Times Center in New York City. The “Oscars of Twitter” honored the very best tweeters, as well as stars on other social networks like Pinterest and Tumblr. Hosted by Felicia Day, the awards also featured special guests like Mayor Mike Bloomberg, supermodel Coco Rocha and The Nerdist’s Chris Hardwick.

As for the winners: ABC’s Jimmy Kimmel took home the “Lifetime Achievement Award,” and sent along the following video response:

Fox News and Bravo shared the award for “Best Integration of Social Media with Live Television” for Election Night 2012 and “Play Live on Watch What Happens Live” respectively.

Comedy Central won two awards: “Best Overall Brand Presence on Twitter” and “Best Overall Brand Presence on Tumblr,” both for “The Daily Show.” The CW won for “Best Use of Twitter in a Campaign” for its Twitter feed inside a magazine stunt. ABC Family, Turner Entertainment Networks and VH1 also took home Shortys for “Pretty Little Liars,” “Conan” and the “Save the Music” Foursquare partnership respectively.

Check out the full winners list, as well as some photos from the party, below.

5th Annual Shorty Awards Honor Best of Twitter, Facebook, Foursquare, YouTube, Tumblr and Rest of the Social Web

New York City (April 9, 2013) — The Shorty Awards recognized the best of social media last night, with celebrities, industry professionals, and special guests in attendance at the TimesCenter and a global audience watching via Livestream.

Online and TV star Felicia Day (@FeliciaDay) hosted the celebration, which kicked off with a video message from former Shorty winner Mayor Michael Bloomberg (@MikeBloomberg).

The Shorty Awards limit acceptance speeches to 140 characters — the maximum length of a tweet — and the results were a fast-paced show with as many fun speeches and videos it could stuff into a 90-minute show.

First Lady Michelle Obama (@FLOTUS) received the #GIFStar Special Shorty Award for appearing in many popular animated GIFs that have helped bring awareness to her Let’s Move! campaign to fight childhood obesity. She tweeted her acceptance speech: https://twitter.com/FLOTUS/status/321443155473989633

“Thank you @shortyawards! Being a #GIFStar is about getting active. Hula hoop, #momdance & @letsmove to help our kids grow up healthy! -mo”

Selena Gomez (@SelenaGomez) received the Celebrity Fashion award and tied with Tara Strong (@TaraStrong) for Best Actress. Justin Bieber (@JustinBieber) won the Celebrity award and One Direction (@OneDirection) won the Band award.

Jimmy Kimmel (@JimmyKimmel) accepted his Lifetime Achievement Award with a video featuring some of the many kids across the country who have turned his videos into viral sensations: http://www.youtube.com/watch?v=vy4n2uNBUOI

George Takei (@GeorgeTakei) received the Distinguished Achievement in Internet Culture Award: http://www.youtube.com/watch?v=SK_DUW7N830

The viral political sensation Texts From Hillary (textsfromhillary.com) won Tumblr of the Year and “Kiss Me in Paris,” Jamie Beck and Kevin Burg’s creation for Ann Street Studio, won Animated GIF presented by A&E Duck Dynasty. When it played on the theater screen, the GIF became the world’s largest as determined by RecordSetter.

“I can’t believe we’re still sending press releases,” said Sawhorse Media CEO and Shorty Awards co-creator Gregory Galant (@Gregory). “Why don’t we just announce all of this with a GIF?”

Shorty finalists were determined by the public, who voted via Twitter. The Real-Time Academy of Short Form Arts & Sciences, comprised of leaders in technology, journalism, business and culture, then selected the winner.

Industry Winners (alphabetically by category):
Best Use of Social Media for News: CNN Worldwide – Election 2012: CNN Worldwide Won the Social Media Battle
Best Overall Brand Presence on Instagram: National Geographic – In the Field with National Geographic
Best Viral Campaign: Old Spice – Old Spice Muscle Music
Best Branded YouTube Channel: TED – TED Conferences LLC
Best Use of Video in a Social Media Campaign: Maybelline – TopChicret – Announcing Charlotte Free as New Face of #1 Cosmetic Brand in the World
Best Overall Brand Presence on Twitter: Comedy Central – @TheDailyShow
Best Overall Brand Presence on Tumblr: Comedy Central – The Daily Show Election Center on Tumblr
Best Use of Social Media for Auto Industry: Dodge – Dodge Dart Registry
Best Use of Animated GIFs: Wilson Sporting Goods Co. – Where Football is Born
Best Use of Social Media In Real Life (IRL): Temple University – “Temple Made” Campaign
Best Social Media Agency – Large (over 100): 360i
Best Overall Brand Presence on Facebook: Maybelline – New York Digital Strategy 2012
Best Use of Social Media for Customer Service: SquareTrade, Inc
Best Use of Game Mechanics (Gamification) in a Social Media Campaign: USA Network – Suits Recruits
Best Use of Facebook Advertising: Chengdu Municipal Government and Chengdu Panda Base – PandaQuest: Be the Next Chengdu Pambassador
Best Use of a Mobile App in a Campaign: Turner Entertainment Networks – CONAN Sync App – it’s techno-magic
Best Overall Brand Presence on Pinterest: Birchbox
Best Use of Social Media for Financial Services: Citi – Citi’s Connect: Professional Women’s Network on LinkedIn
Best Use of Social Media for a Consumer Brand: Food Lion – Food Lion’s Operation Grocery Drop
Best Use of Twitter in a Campaign: The CW – Live Twitter Feed in a Magazine
Best Use of Facebook in a Campaign: Chengdu Municipal Government and Chengdu Panda Base – PandaQuest: Be the Next Chengdu Pambassador
Best Use of Social Media for Fashion: Banana Republic – Banana Republic In Flight Fashion Show
Best Use of Social Media for Sports: Nike – Nike #maketherules
Best Fortune 500 Brand on Social Media: Pepsi – Pepsi: Live For Now
Best Location-Based Marketing: VH1 – Save The Music Foursquare Partnership
Best Use of a Hashtag on Twitter: Nike – CountonKobe
Best Social Media Campaign for Film: Universal Pictures – Ted
Best Social Media Manager Award presented by Unmetric: Bravo – Andy Cohen for WWHL
Best Use of a Promoted Tweet, Promoted Trend, or Promoted Account: Maker’s Mark – #CocktailParty2012
Best Use of Social Media for Retail or E-Commerce: Chobani – Nothing But Good, One Fan at a Time
Best Social Media Agency – Small (1 -20): neoco
Best Social Media Agency – Mid-Sized (21 – 100) (three-way tie): Deep Focus; Suite Spot – JetBlue Getaways Presents, “Get Away With It!”; Carrot Creative
Best Celebrity Campaign on Social Media: Intel – David Blaine’s ELECTRIFIED
Best Social Media Presence of a CEO: Deep Focus – Ian Schafer
Best Use of Social Media for Television: Beam Inc. – Skinnygirl Cocktails #WinningTheOscars
Best Use of Social Media for Television: ABC Family – Pretty Little Liars #TheBetrAyal campaign
Best Integration of Social Media with Live Television: Fox News Digital – Fox News Election Night 2012
Best Integration of Social Media with Live Television: Bravo – Play Live on Watch What Happens Live
Best Use of Social Media for Video Games: neoco / 2K – Borderlands 2: A Work Of Art
Best Use of Social Media for the London 2012 Olympics: Nike – Nike Greatness
Best Use of Social Media For Music: Intel and MTV Iggy – Intel Presents The Music Experiment Powered By MTV Iggy
Best Use of Social Media For Music: Spotify and OMD – Music Apps Hack Weekend

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