Management Students Conquer IBM Business Simulation Challenge

By Kevin Manne

BUFFALO, N.Y. -- Thirty-five students in the University at
Buffalo School of Management faced off on Oct. 20 in an
IBM-sponsored simulation designed to give students a taste of the
real business world.

Student teams took part in the daylong event, competing against
each other to showcase their sales expertise and leadership
know-how to IBM professionals.

Each team was given information that outlined the strengths and
weaknesses of a mock technology company. Participants then created
and executed sales strategies and made several simulated sales
calls to try to sell their product to the judges.

The top teams from each of two competing groups were selected as
overall winners based on financial performance (percentage of
revenue growth in sales), strategy and execution, communication and
professional ethics, and team collaboration.

"The simulation was great because it gave students the
opportunity to face real business challenges right from the pros
who are out working in the field every day," said Charles Lindsey,
assistant professor of marketing in the School of Management and a
competition judge. "It's this kind of experience that takes the
work we're doing during the semester and really makes it hit
home."

The UB School of Management is recognized for its emphasis on
real-world learning, community and economic impact, and the global
perspective of its faculty, students and alumni. The school has
been ranked by Bloomberg Businessweek, the Financial Times, Forbes,
U.S. News & World Report and The Wall Street Journal for the
quality of its programs and the return on investment it provides
its graduates. For more information about the UB School of
Management, visit http://mgt.buffalo.edu.

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