The evolution of IT has been towards increasingly pervasive personal technology – from shared room sized mainframes through shared PCs and laptops to todays smartphones and towards tomorrows wearable technology. Where once we talked about student:computer ratios – soon we expect everyone to have their own IT (carried or worn) and hyper-connected in pervasive personal contexts where “web meets world”

The era of desktop PCs telephone modems, the Word Wide Wait and the “static websites that were not yet providing interactive content” of Web 1.0 strategies were framed around creating content for consumption.

The era of social media, mobile, data, sensors and location-based technology combined with form a new generation of personalised technology that promise to change virtually every aspect of our lives – strategies are increasingly framed around personal technology.

The Desktop Internet generation had an estimated 1 billion devices, the Mobile Internet generation is expected to rise to an estimated 10 billion devices and the next generation “The Internet Of Things” could be the upcoming 100 billion unit device category.