How to Blog Like a Boss

Are you considering blogging for your business, but don’t really see the point? Or have you written a few posts, then not seen any return?
You’ve heard that successful businesses should be blogging, but why? And how?
The biggest “why” is connecting with customers and clients. Businesses can blog about the problems their customers face, success stories, how to best use their latest product, or a “peek behind the curtain” with an employee interview.In every one of these cases, the business is conveying their message while giving the customers some real value.
And while blogging like a boss might not come naturally at first, with a little knowledge and a few posts under your belt, you will be connecting and sharing like the best of ‘em. And seeing the loyalty and sales boosts that come with it!

Five Simple Steps To Start Blogging Like a Boss

Be engaging

“Engagement” is certainly the buzz word of the online world these days. But, every is talking about it because it is incredibly important.
Being engaging doesn’t necessarily mean conversational. It simply means having the ability to capture the reader’s attention. Try a question at the beginning of the article (like the one at the beginning of this article!) to make readers think, relate, and, most importantly, read on!
Questions don’t just have to be at the beginning of the article either. Add a question at the end and encourage people to comment with their opinions on the subject.
If you’re not sure if you’re engaging enough, think of your blog post as a form of social media (which it is). Would your post make someone want to dive in and connect?

Be visual

Have you ever come across a blog post that appeared to be a never-ending wall of text? Did you make it to the end of that article? Didn’t think so.Break up your words with some eye-catching images. Add a photo, a text-based graphic, a video, or an infographic that relates to the topic while staying in your brand’s image.
People will be more willing to stay with you through your entire thought when you accompany your words with something interesting to look at.

Be succinct

How long should your blog post be? Well, that’s really up to you. But, whether 300 or 1200 words, you want to keep it straight to the point.Get your whole idea across without losing your audience by being incredibly focused.
If you have hit 1500 words and feel that you could go on for another 2000, consider breaking up your thought into two or three easily-digestible and hyper-focused posts.

Be yourself

Remember when your mom told you to “just be yourself”? Nothing could be more true as you blog.Remember that people are reading your blog because they love your writing style, your ideas, and your message. They want to hear from YOU, not who you think you should pretend to be. Be sassy, or silly, or intricate, or grand…just as long as it’s absolutely you and your brand.
In the age of digital marketing, authenticity is the name of the game.

Be organized

Can you imagine if I started off this post with one point, then drifted to the next, then went back, then threw in a brand new idea in the last sentence? You would rightfully be reading it thinking, “Huh?”
Your thoughts need flow cohesively in an organized way. If they don’t, your audience won’t be able to understand the message you’re trying to convey…and your message is everything.
Now, you don’t have to dig up the notes from your college composition course and start diagraming your blog post.

There are simple tricks to keep everything organized.

• Use clear, simple headings to help your blog posts flow together.
• Leave plenty of white space in your articles, with paragraphs being 3 sentences, max.
• Bold main sentences so that the reader can skim through and pull out highlights before committing to reading.
• Use lists or bullet points (like these) to break up each thought.

Each of these organizational tips encourages comprehension and helps the readers come away with a greater understanding of who you are as a business and, perhaps more importantly, a person.

It’s time to lose the blogging procrastination and frustration, and start putting your message out for all to see. Start blogging like a boss, then tell us all about it in the comments below!

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Sue Reardon, Business Coach, Author, Serial Entrepreneur

From growing a private technology services firm into a public global enterprise; to launching multiple entrepreneurial ventures in the restaurant and retail arena, Sue’s savvy perspective is based on having walked the talk. As a certified business coach, Sue has helped countless small business owners set their business growth on fire. Her clients attribute much of their success to the guidance she offers in her book, Rocka Million – A Manifesto for the Gutsy Micropreneur. As the co-founder of Suite Spotte, a coworking space with two locations in the Chicago suburbs of La Grange and Forest Park, Sue is building a collaborative community where entrepreneurs can grow their businesses independently, yet freely exchange ideas in a highly productive workplace.