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After numerous headlines about rapes in India, including several incidents involving tourists, fewer female travelers are visiting the country. The Associated Chambers of Commerce and Industry of India has reported that visits by female tourists dropped 35 percent year-over-year in the first three months of 2013. In response, as The New York Times reports, Indian states are forming police forces dedicated to protecting tourist-heavy spots, and the Tourism Ministry is opening a multilingual toll-free helpline to be staffed by women.

The Tourism Ministry’s latest idea involves badges emblazoned with the phrase “I Respect Women” in languages including English, Korean, Russian and Mandarin. Workers in the tourism industry, like drivers, guides and travel agents, will be encouraged to wear them. Skift has termed this effort to curb anxieties around sexual violence “2013’s worst idea in travel” on the grounds that it does nothing to actually change social attitudes and behaviors.