Lemon Scented Tea

We use stories to build brands and businesses. At the heart of every one of our stories lies an "organising principle” which offers brands guidance and sets a point on the horizon. Working from the same principle is inspiring for all stakeholders and makes sure all your brand activities add up.

To come to a joint starting point for the story of the brand we start with an 'editorial session'. Together with our client we look at the brand as a magazine, including the making of a cover which compels essential choices.

1. Story mining: Mining the fantastic stories within the organisation that define the company or brand and create the campaign to tell them.
2. Story creating: Creating an impactful story based on a proposition or insight.
3. Story doing: Doing something remarkable with your product or service that gets people involved and sparks their imaginations.

To provide that much needed overview across your multi-layered communication we developed a software tool: Creative Content Calendar®. It aligns all of your content, intertwining multiple divisions and getting everyone on the same page.

Check out the latest news. For instance, our 24festival performance, the storytelling campaign we created for Nuon Blijven Loont, the AIR FRANCE KLM MARTINAIR Cargo rebranding, the augmented reality campaign for Amsterdam RAI and the latest developments concerning the ever-evolving story of Plastic Whale.