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Are you looking to increase engagement on your Facebook page? Let me guess, you are spending time writing the most amazing piece of content and then getting excited to share it with your Facebook Fans then… you post it and Boom… Nothing… Nobody notices it, ZERO interaction!
Trust me I know how it feels, but the good news is that I found a solution! Taraaaaa the magic word is: Facebook GIVEAWAYS!

Now before we go any further I want you to keep in mind that this would work if you have a product or a service based business. All you have to do is start thinking of what kind of product or service your ideal customer would love to get.

With Facebook changing their algorithm, your posts are reaching less of your Fans so they are less likely to see the content that you are sharing on your Facebook page.

I was sure that there must be a way to get more people to see and share MiniMeCity’s posts and to get our fans more engaged and excited about our brand, despite this change.

So to all my lovely business owners seeking to get back the BUZZ and engagement back on their Facebook page, this is for you!

By running a successful Facebook Giveaway, you will be:

Generating more Leads

Driving more traffic to your website

More subscribers= More Revenue! Cha Ching!

Increasing engagement on your Facebook page

Increasing brand awareness and reaching a bigger audience

Getting more Facebook Likes

So in this blog post, I will be sharing a case study with you about a successful contest that I ran on my Facebook business page (MiniMeCity.com) that resulted in:

$6,295 in Revenue from that giveaway alone

464 Shares on the post

374 likes on the post

225 Comments on the post

518 more new likes on MiniMeCity’s Facebook page during just the 19-day giveaway period!

58K video views

So I am going to be sharing with you everything I have learnt from running this Giveaway on my page.

So without further due let’s get started! 🙂

1. FACEBOOK RULES AND TERMS OF SERVICE

Now before you move on to the other points on this blog post. I want you to make sure of the Facebook rules at the time you are reading this blog. You can click here and scroll down to the Promotions section on that Facebook terms page. Make sure to get familiar with them before you move on to the second step.

2. PLAN & SET THE RULES FOR YOUR FACBEOOK GIVEAWAY

Now comes the creative and fun part. To help you plan a successful Facebook Giveaway I want you to ask yourself these questions:

What do you want as an end result after the giveaway is over? What is your big goal by running this Giveaway? Is it to generate more leads? Maybe you are launching a new product? Creating brand awareness?

What would one need to do in order to enter the giveaway? You can ask them to Like or comment on your post for example or maybe even add a picture as a form of entry on the post you created. This way they can get their friends and family to “Like” that picture on that Giveaway post.

Remember it’s best to make it easy for people to enter as the more complicated it is to enter the less people would participate. So keep it simple and sweet!

What would one get if they win? Maybe you are trying to promote a new product or service that you offer. It would be a good idea to have that as your Giveaway gift.

How will you be choosing the winner? Will you pick a random winner? I have been choosing a random winner for my MiniMeCity.com Facebook giveaways.

Once the giveaway is over I would hop onto Rafflecopter random winner selector and use it to choose a random winner. All you have to do is enter your page ID # (You will find how to obtain that on the Rafflecopter page) and find your Giveaway post.

This way Rafflecopter would choose a random winner for you from the list of people who commented on and liked your Facebook giveaway post. TIME SAVER!

How long will you be running your contest for? A week? A Month? You can always experiment and see what works best for you. I find that shorter time frame giveaways tend to get people more excited and more eager to join.

3. PROMOTE YOUR FACBEBOOK GIVEAWAY

Promote, promote, and promote the 3 words you need to remember. If your goal is for your giveaway to go viral and reach the maximum number of people, then you need to continuously promote your campaign. I think this is the main reason why some Giveaways are successful and why others don’t reach their goals.

Once your Facebook Giveaway is up and running, now is the time for you to start promoting your campaign.

I was writing down all the ways you can promote your Facebook Giveaway and I decided to make it as a new blog about it, as I wanted to go in depth over each point that you can apply to promote your Facebook Giveaway. (Make sure to check it out here, SUPER IMPORTANT!)

One of the most recent and amazing feature Facebook introduced is being able to message people who comment on your Facebook posts. It is an incredible way to start talking directly to your ideal customers.

I used this feature is to build my email list. We contacted commenters on that giveaway post and personally thanked them for participating in the giveaway. We also asked for their email addresses if they would like to be informed when we have special offers and promotions that are only available to subscribers. Once the giveaway ended we created a sales page (Using Leadpages) with an amazing special offer only available for 24 hours and to our giveaway participants.

Upon the members’ consent, we enlisted their emails to my subscribers’ list in order for them to receive future promotions and to keep up to date with my newsletter. That is a smart way for you to increase subscribers on your email list.

I am always excited to announce the winner! I created a giveaway page on my website with the names of all the winners from the contests that I ran. Now remember to feel free to twist and tweak until you get the results that you are happy with. There is no right or wrong answer as long as you are following the Facebook Rules.

So, to wrap up this post, let me know whether you have previously ran a Facebook giveaway, did you get the results you were looking for? What additional advice would you share with us? I would love to hear from you in the comments below.

Promote, promote, and promote are the 3 words you need to remember. If the goal of your giveaway is to go viral and reach the maximum number of people, then you need to continuously promote your campaign. I think that this is the main reason why some Giveaways are successful while others don’t reach their goals.

You want to email your subscribers a couple of times throughout your campaign. I suggest you start with emailing them couple of days before the launch of your campaign to get them excited about your giveaway, then again on the same day you launch it and then couple of times through out the campaign period.

Now if you are running a longer campaign, lasting for about a month or more, then I suggest you email them at least once a week to remind them of it.

CROSS PROMOTE IT ON ALL YOUR OTHER SOCIAL MEDIA ACCOUNTS

So once your Giveaway is up and running you want to start sharing it on all your other social media accounts. I suggest you do that at least once a day on each one of them and so that more people would enter and join your giveaway.

SHARE IT ON YOUR BLOG

You can go ahead and write a blog post about it so that people who visit your blog would know about your campaign. You can include all the rules of how they can enter and link your Facebook giveaway post for them to join, directly through your blog.

PAID FACEBOOK ADS

Facebook Ads are an amazing way to promote not only your Facebook giveaway but also your products and services. I love Facebook ads and the reason why I do is that it allows you to create an advertisement for your giveaway that specifically targets your ideal customers by selecting their location, age, gender and last but not least marital status.

In the case of Mini Me City, the products offered were wedding cake toppers. The giveaway specifically targeted engaged couples that were expected to be married and thus, were most likely interested in the bride and groom cake toppers that the giveaway offered. When you target your ideal customer, they are more likely to engage in the giveaway you are offering.

There are a couple of things you can do to keep your Ad expenses low. From my personal experience, I suggest that you:

Facebook gives you the option to either select an image or a video for your advertisement.

However, it would cost less to opt for a video instead of an image. The savings you get will add up with every click made when you choose a video ad for your Facebook giveaway, which is a smart thing to do!

In the case of Mini Me City, I chose a couple of pictures and inserted them in a slideshow video rather than choosing one picture to promote. So, don’t worry if you don’t have a video ready you can always create a mini video by choosing a couple of your best images while you are creating your Facebook Ads Campaign. The best part is that Facebook allows you to choose Music from their library to go along with the slideshow! (AMAZING!!! J)

By creating a video Ad for my Giveaway Campaign I was able to get views as low as 0.005 cents and I spent a total of $199.94 through out the whole campaign (19 Day Period).

MAKE SURE THE VIDEO/GIVEAWAY IMAGES YOU WILL USE ARE ON BRAND

When creating any artwork related to your business, you want to make sure you are sticking to your brand and overall theme. So make sure to add your logo and use your brand colors when creating your giveaway art. I love using PicMonkey and Canva to create my Facebook and Giveaway pictures to be used in my slideshow.

PIN YOUR FACEBOOK GIVEAWAY POST TO THE TOP OF YOUR FACEBOOK BUSINESS PAGE

Facebook allows you to pin one of your Facebook posts to the top. This way it will stay at the top of your Facebook page.

I suggest keeping it pinned to the top until the end of your giveaway. This way your Facebook fans can see your Facebook Giveaway post as soon as they start scrolling through your Facebook page Newsfeed.

PROMOTE YOUR FACEBOOK GIVEAWAY IN GROUPS

A great and a FREE way to promote your giveaway is sharing it with groups where your ideal customer is hanging out. In my case for Mini Me City, engaged couples were hanging out in wedding related groups. So, it was a great way for me to promote it there.

One thing you need to keep in mind when you are sharing your giveaway in Facebook Groups is to read the group rules. You will find that some groups would allow you to post and promote your giveaways and other groups won’t.

So, to be on the safe side make sure to read the Group RULES thoroughly before you go ahead and share your giveaway.

PROMOTE YOUR GIVEAWAY ON YOUR PAGE DAILY

We tend to forget that not all our Fans see our posts. Therefore, by posting your giveaway and sharing it on your page daily, at different time zones, you will increase your Fans’ accessibility to the content you post.

Please don’t hesitate to tell me below whether you plan to run a Facebook Giveaway or whether you already have. If so, how did you promote it? Do you suggest something new, any additional information or tips you have? Please share them with us in the comments below.

If there is one advice I would give to anyone that owns a business or is thinking to start a business, I would say start building your email list.

This is a big mistake that I have done myself and I see many aspiring entrepreneur doing as well, is that they focus on building their social media presence and they don’t put much effort into building their email list.

So in this video I’m going to be sharing with you why it is important to start building your email list and how it is crucial for your business growth.

First Reason
So the first reason why you need to start building your email list is that you own your email list. So what I mean by that is that you don’t own or have any control over any social media platform.

So let me explain that let’s say Robert is an amazing chef! He focused his efforts on creating awesome videos with his delicious recipes. He built a Facebook fan page with over 100,000 loyal raving fans that just love the content he shares.

All of a sudden one day he logged into Facebook and discovered that Facebook removed his fan page for someone odd reason. If Facebook was the only way he was able to communicate with his followers then Robert has a big problem now.

Meanwhile if he built his business around his email list along with his Facebook page then he can still communicate and reach his fans.

So don’t get me wrong here social media is super important these days to build your business and your online presence, but you have no control over it! On the other hand you have full control over your email list.

Second Reason
The second reason is that your content can reach more people directly through your subscriber’s emails.

If you remember Facebook a while back changed their algorithms .I recall when I first started my business MiniMeCity.com when I used to post something on my Facebook page it used to reach more of my fans and get a lot more engagement and then bit by bit it started reaching less and less of my followers and I had to pay in order for my fans to see my posts.

So all these social media platforms can change their algorithm anytime and your posts won’t reach all your followers. Meanwhile with email marketing you are directly reaching your subscribers with the piece of content that you’ve created.

Third Reason
Now the third reason why you need to start building your email list is that it’s personalized.
When somebody lands on your page and enters their email address that means that they are really interested in what you have to offer. They want to get to know you and learn more about your products and services.

So to wrap it up if you have a website and you want to turn your visitors into loyal customers then start building your email list today!

Now I would love to hear from you. Did you start building your email list? Do you have any questions about list building? Do you have any tips to share with us? Go ahead and let us know below don’t forget to subscribe to our Newsletter (Click Here) as I am going to be sharing more tips and tricks on how to grow your business online.

So you have an online business and you know that Pinterest can drive you tons of traffic to your website but you have no clue how to use it, or where to even start.

Sure you have used Pinterest for inspiration to decorate your new office and discover a new recipe, but you have no idea how to use it to:

Generate more leads

Market your business and

Start making money using this platform.

In this video I’ll be sharing 5 tips that you can apply today so you can start building your following on Pinterest and leveraging this platform.

Hello my name is Simar from simarnounou.com and I love everything to do with Pinterest. I’ve been using Pinterest since 2013 the time when you had to apply to get an account.

Since then I’ve been able to drive tons of traffic to back to my website and gain more than 24,000 followers.
So in this video I am going to be sharing 5 tips to gain more followers on Pinterest.
So let’s get started

Tip #1
Use keywords that are related to your business and your niche under your pins and in the description box on your Pinterest profile.
This way when your ideal customer is looking for your product and service they will be able to find you.
You can use the Google Adword Keyword planner to get ideas on which keyword to use. Using those keywords will help optimize your Pinterest page so that it will appear in search engines.

Tip #2
Use the keywords that you found in tip #1 to name and create your boards. This way again your optimizing your Pinterest page so your ideal customer can actually find your products and services.

Tip #3
Create amazing original content. So what I mean with original content is content that gets tons or re-pins such as videos, how to’s, to do list, checklists and infographics. These are all extremely popular on Pinterest. By creating original content your boards are going to stand out as 20% of pins on Pinterest are original and 80% of them are re-pinned pins.

Tip#4
Add the Pinterest follow button and pin it button on your blog or website this way you’re making it easy to convert your visitors into Pinterest followers and your making it easy for people to share your content.

Tip #5
Pin consistently and make it part of your daily habit. You want to be in your follower’s news feed. By being consistent people will remember you, your business and your brand.
So these were my five tips to get and gain more followers. If you found those tips helpful you may want to check out my FREE Pinterest Mini course where I go deeper into these strategies and share some awesome strategies on how to Market your business on Pinterest.