This Is The Hottest Thing On Pinterest Right Now

That's according
to a new report by RJMetrics. While it hasn't quite become
the most popular category on Pinterest, it's growing the fastest
and it's also the most likely to be shared on the site, according
to the report.

On Pinterest, users can "pin" links on the site, which will
automatically scrape an image and serve as a link on a grid of
images on the site. It's broken into different "pinboards," —
discrete sections on the site.

There's also some good news for e-commerce providers: the
"Products I Love" Pinboard, a specific section of the site
dedicated to products on sale, is the third most popular pinboard
name, according to the report.

Pins on pinboards about products are also most likely to be
liked by other Pinterest users, according to the report.

We've included a bunch of charts from the findings below.

Here are the most popular categories on Pinterest, based on the
number of pins:

Home (17.2%)

Arts and Crafts (12.4%)

Style/Fashion (11.7%)

Food (10.5%)

The Food category, shown in red, is growing much more quickly
than some of the other categories:

RJMetrics

It's growing much more quickly than fashion in particular:

RJMetrics

The "Food" category is also the most viral, and most likely to be
shared with a "repin":

RJMetrics

To build the report, RJMetrics sampled around a million pins — or
links — on the site. They identified the most commonly used words
and phrases on pinboards to build a profile of each content
category.