The 20-Min PPC Work Week [Webinar] - 2/13/13

Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week – we’ll show you how!

In this free webinar, WordStream's Search Strategy Team Managers Chad Larson and Tim Warner will show you:

- 5 guidelines for achieving success in Google AdWords
- How the 20-Minute PPC Work Week™ can help you make an impact in less than half an hour per week!
- Some common problems we see in PPC accounts – you’ll be shocked!

Transcript of "The 20-Min PPC Work Week [Webinar] - 2/13/13"

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Today’s Agenda• Some shocking yet common problems we see in PPC accounts• 5 guidelines for achieving success in Google AdWords• Introducing the 20-Minute PPC Work Week• How to make the most of WordStream’s PPC Advisor and the 20-Minute PPC Work Week 2

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Take Part in Live Blogging on Twitter / Google+• Include the hashtag #20minppc in your Google+ status updates,Twitter tweets,, etc. 3

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PPC Trivia!5 Quick Questions about AdWords Accounts1. How often do small businesses (spendingunder $5k / month on AdWords) do work intheir AdWords account? Answer: • 50% of them don’t even check once per month • 25% haven’t done anything in the last 90 days • Agencies & advertisers score the same CONFIDENTIAL – DO NOT DISTRIBUTE 8

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PPC Trivia! (Continued)2. What percentage of AdWordsaccounts have used at least 1negative keyword in the last 90 days? Answer: • Less than 50% • And 20% of them have yet use a negative keyword… ever… CONFIDENTIAL – DO NOT DISTRIBUTE 9

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5 Things that we know to be trueabout achieving AdWords Success At WordStream, we’ve …  Analyzed thousands of accounts.  Talked to thousands of different users  Shared findings with our partners @ Google We summarized the findings into just 5 things you need to know! 13

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1. PPC is Hard… But the right tools, techniques and education can make it a LOT EASIER. 14

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2. You get what you put in… A little work every week on your AdWords campaigns can deliver big dividends. 15

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Will the 20-minute PPC work week really work for me?• Is 20 minutes / week enough time?• What if I have more than 20 minutes of issues in my account?• What if it takes me more than 20 minutes to the task in the work week? 24

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Summary: How to Make the Most of PPC Advisor• Most Advertisers AdWords accounts are a disaster• Review the 5 Habits of Successful PPC Marketers• Think of PPC campaign work as a recurring weekly task.• WordStream PPC Advisor enables the 20 minute PPC Work Week, an impactful PPC workflow for managing AdWords accounts 25