The Benefits of Syncing Your Business Data

Vanessa Rombaut -
May 12, 2016

Few businesses give thought to their data integration strategy, but data integration is crucial for running a transparent, streamlined business. Find out the benefits of data integration in this latest blog post.

Why you need to consider data integration

You know you need good, clean data to run your business. But I bet you’ve come across incomplete data or data that’s just plain wrong. I am even willing to bet that this has caused you some trouble.

Maybe your sales team has one phone number for a prospect, but your marketing team has another phone number for the same prospect. No one knows which one to call. How inefficient!

Perhaps one of your employees typed a prospect in under the name “Robert” and another employee created an entirely different record for the same customer but typed his name in as “Bob”. Turns out his name is “Steve”.

I think you can see just how confusing, and messy, data can become.

A good CRM system can help to keep data consistent, but you’re still faced with the problem of your teams working in data silos, making communication between your teams difficult at best. The worst case is that your customers will have a lackluster customer service experience and turn to social media to tell the world about it.

Data Integration allows you to focus on tasks that really matter, like building important customer relationships.

Syncing your data is key to an optimal customer service experience

Customer Service is the new marketing. With research finding that 52% of consumers have switched providers due to poor customer service, you need to stay on top of your data so you can provide a seamless customer service experience. There’s nothing worse than a customer calling in with a problem, and your customer service team has no idea, or only a partial idea, of what has gone on before.

One of the best ways to ensure a seamless customer service experience is to make sure your customer service teams have a 360° view of all of your customers. You can do this by synchronizing your data. It’s important to use a solution that automatically synchronizes your data and automatically keeps your systems up to date with the latests customer information.

For example, if a user subscribes to your MailChimp newsletter, they are automatically placed into the MailChimp subscription for future newsletters.

You can configure PieSync so that this customer information is automatically reflected in the lead database in your CRM. It can then be synced to other cloud apps such as a customer service platform like Zendesk.

Data Integration Saves Time

The biggest benefit is you save time. On average PieSync users save 25 hours per month on contact management. That’s 3 working days each month that you could be doing something else to boost your business, like working on a new marketing campaign or engaging with your customers on social media.

Synchronizing your business data creates vast opportunities for business growth. Try PieSync today and see for yourself.

Vanessa is a wordsmith extraordinaire. Originally from Australia, she has travelled the world and the seven seas to write scintillating content for you to enjoy.
She likes books, travel, vintage films and sushi (not necessarily in that order).