The global sheet face masks market is witnessing significant growth owing to increasing attention towards personal appearance and lifestyle changes by the consumers. Moreover, sheet face masks are fast, convenient and easy to use which is another major factor driving the market growth.

Currently the global market is being challenged by the reduced availability of the products on various distribution channels. However, owing to time pressured lifestyles, concerns about pollution, product efficacy and safety and the desire for ingredients that keep the skin looking young and healthy. Provides manufacturers with new opportunities for market growth. Furthermore, the sheet face masks care industry was previously driven by the women segment only. More than 70% share of the pie was accounted by the women segment. But in recent years this trend is changing and men segment is becoming one of the fastest growing segments. This is due to increasing numbers of men globally having incorporated grooming into their routine. Moreover, men are also seeking new ways to maintain a youthful appearance is also fuelling the market growth. Furthermore, new innovative product launches targeted at specific skin problems in men offer huge untapped market potential.

The key players present in this market are Sephora Inc., Dolce & Gabbana S.r.l., Estee Lauder, Kracie Holdings, and Starskin among others. To maintain their dominance in this market companies are adopting various strategies. Multinationals are launching innovative products infused with natural elements to lure in new consumers. Furthermore, consistent technological innovation along with increasing geographical presence are some of the other strategies adopted by the market players.

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