d-lite: Let There Be Light

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d-lite: Let There Be Light

d-lite is Richmond’s one-stop shop for lighting and electrical products

When he acquired the d-lite lighting and electrical products business on Sheen Road in June 2016, Chazz Gill was a newcomer to the industry. But, as he confirms, that relative lack of experience has actually stood him in good stead.

‘My background was in acoustics, specifically sound and vibration analysis and monitoring, so there were parallels in terms of understanding electronics,’ says Chazz. ‘However, I knew that I’d have to get up to speed quickly with all the brands, products and technology – which is exactly what I did!

‘As a result, I’ve found that I can explain technical issues to customers in jargon-free terms. That’s because I’ve had to learn too!’ Add in Chazz’s friendly personality (the kettle is always on) and it’s clear why he has a growing clientele comprising local people who want bulbs, switches, electrical plates and stylish interior, exterior and garden lights, tradesmen who require basics such as trunking, junction boxes and insulation tape, and interior designers, architects and developers who are working on refurbishment and major re-build projects.

Since he took over Chazz has completely re-modelled the interior of the shop, making it more customer-friendly. ‘We now have a catalogue counter with comfy stools, all the lighting displays are interactive and I have installed a “Light Lab” which showcases LED light sources, demonstrating their varied qualities, intensities and colour temperatures.

‘I’ve also improved the range and consistency of our goods – for example we now stock more LED tape profiles – and we work with high quality suppliers (including Orluna, Levello, Original BTC and Forbes & Lomax) across all budget brackets. In addition, whenever possible, I always try to price match products.’

Chazz is particularly keen on collaborating with other local businesses. ‘If a customer asks for advice with a lighting design concept or needs an excellent all-round electrician or an interior designer with the expertise to match lighting and furnishings, then I can recommend someone I know and trust. It’s all part of providing a comprehensive, service for the community.’

About Editor

KEEP THINGS LOCAL MAGAZINES

KEEP THINGS LOCAL IS A MEDIA BUSINESS WITH A UNIQUE LOCAL FOCUS

The company publishes four flagship magazines (Chelsea Locals, Chiswick Locals, Richmond Locals and Hammersmith Locals) with more launches planned in London and across the UK. The prime focus of each of these quarterly magazines is to showcase and support the independent traders and small businesses who do so much to give these areas their individual retail character and community spirit. This is achieved through dedicated advertorials which are written, designed and photographed by an experienced team lead by Neil McKelvie.

In every issue, these advertorials are complemented by feature articles which turn the spotlight on different aspects of neighbourhood life and interviews with notable local figures.In addition to appearing in the magazines, every advertorial is also published in the Keep Things Local newsletters, on the website and on social media. Get in touch to be featured in our Summer, Autumn, Winter and Spring issues.

Meet the Locals

‘I may be going out on a limb here,’ says Warren Hagues. ‘But I think we’re the only discipline in the building industry that works holistically. Other consultants tend to focus on their own specialism.

Susan Harker is a specialist in corrective exercise and Pilates. Whether remedying niggling aches and pains or treating long-term injuries, Susan tailors her training programmes to individual needs. Here she recalls working with Allison.

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