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MAISON MARTIN MARGIELA OPENS STORE IN BEIJING

— October 28, 2011

Following the opening of its boutique in Seasons Place in 2008, Maison Martin Margiela is increasing its presence in Beijing with the store opening this October. The new boutique, the largest in the world with 540sqm, is located in Sanlitun Village and offers the whole range of collections, as well as accessories, eyewear, decoration and shoes.

The store design represents the DNA of the famous Belgian fashion brand with its individual geometric layout and the iconic white and silver shades of the Maison. The space is divided into many different cubes with different themes and décor with the main elements being the neon lights.

With the opening of this new boutique, Maison Martin Margiela has gained a more secure base in China and will further boost its presence in Asia this November with the opening of a boutique in Shanghai and Tokyo.