You know what they say: you never get a second chance to make a first impression. These days it's most likely that impression will be online. In this piece, we consider the top five mistakes businesses make online that leave a bad taste in customers' mouths.

The Acrolinx platform helps the world's greatest brands create amazing content: on-brand, on-target, and at scale. Built on an advanced linguistic analytics engine, Acrolinx is the only software platform that can actually "read" your content and guide writers to make it better. That's why companies like Adobe, Boeing, Google, and Philips use Acrolinx to create content that's more engaging, enjoyable, and impactful.