Our cameras were there for the ribbon cutting at noon. Shoppers lined up outside the store in the 600 block of King Street waiting to get into the 22,000 square foot location. The first 100 shoppers in line received an H & M t-shirt and Access to Fashion Pass.

Inside, the store is similar to other H & M stores and carries the children's collection.

H & M has a global garment recycling program, and representatives say that shoppers at the Alexandria location can donate old and unwanted clothing from any brand at the store. For each bag of clothing donated, shoppers will get a voucher for 15 percent off an item of their choice on their next purchase.

Another festive event is scheduled at the store in Alexandria on Saturday. The store will host a children's event that includes a back-to-school discount of 25 percent on a purchase in the children's department.