Publicity lets the world know who you are, what your company offers, or the urgency of your cause. Whether you want to draw in new business, establish yourself as an expert, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This newly updated edition of a classic guide to obtaining media coverage includes tips for using email and the Web to reach publicity gatekeepers, along with the basics of earning ink or airtime.

Reader reviewr: Kay Borden explains to you a) What newspaper editors look for in a good news release. b) How to write a release that gets the editor's attention. c) Brainstorming on ideas for releases. d) How to follow-up with editors. Kay includes quotes from over 100 newspaper editors on what they like and don't like about releases. My first news release resulted in a $5,000 order! If your business needs publicityget this book!

Revealing the insider secrets learned from years of experience and explaining how these low-cost, high-powered techniques can carry readers to the top of the market, this guide offers a crash course on how to get oneself noticed.

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists. In clear and concise language, Michael Levine reveals the procedures he uses every day to get press on major stars, and how these techniques can be used on little or no budget for any business or endeavor.

Comprehensive and highly engaging, The Complete Guide to Publicity covers all aspects of planning and executing a successful publicity campaign, from defining "publicity" to explaining the key tools of the trade, and from understanding the media and the opportunities it holds to staging events, speeches, benefits, and photo opportunities.

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