Time Management Series Part 3 : Tracking Your Business to Help You Reach Your Goals

Do you track your business?

If not, now is the time to start!

I will admit that I wasn’t always the best at tracking my business when I first started coaching. I spent so much time working here, there, and everywhere in the pockets of time I had available, that I was basically just winging my business. In the process, I was losing potential customers due to an inefficient system of tracking who I was talking to.

Not tracking your business can give you the perception that you are doing better than you think you are.

Know where your time is being spent! It is not going above and beyond to track your business. Any successful CEO knows what’s going on in their company. You should, too. Taking time to reflect and be honest about how your time is allocated is another key component to success.

Did you know athletes know there stats? A professional basketball player knows every missed shot, every layup, every misstep so they can constantly strive to beat their personal best. You should be doing the same. If you don’t take the time to reflect on what is or is not working, how will you expect to beat your best?

Efficiency + Effectiveness = Performance

I am regularly monitoring my efficiency and effectiveness, as these qualities lead to my performance. You can be efficient with your invites, but if you aren’t getting a response, it isn’t effective. An ineffective response will lead to poor performance.

A lack of tracking can lead to a lack of results. In turn, that will ultimately lead to a lack of drive and enthusiasm.

Please know there’s no right or wrong way to track! There are many methods to track your business, but what is all comes down to is what works for you.

There is no right or wrong way to track!

I am currently using a tool called Google Streak. I find it very efficient for tracking my business as it allows me to see various pipelines. It gives me easy access to monitor conversations, follow-ups, concerns, purchases, etc. Plus, you can sync it to multiple Google accounts and use it anywhere with access to your e-mail. The best part? It allows me to see when and if people are being added to my groups so I can track my growth!

One thing to note is DO NOT get stuck worrying about organizing this system, should you choose to use it! Just get started! I very easily could’ve lost a day or two of key business building time doing administrative work of organizing contacts, but doing that wouldn’t benefit my business at all.

Time management and tracking go hand-in-hand.

Set your intentions for the day to know what it is you want to accomplish.

Work from a to-do list to stay on track with business building activities.

Use a timer to avoid losing track of where your business hours are going.

If you don’t track your progress, you don’t know where you stand. Don’t choose delusion over reality. It is better to course-correct than quit!! Understanding where things are going right or wrong will allow you to make adjustments as you go. This business works, but you need to ensure you’re spending your time wisely so it works for you.

BusinThis business works, but you have to put in the time for it to work for YOU.

With tracking, be sure you aren’t deflecting to administrative tasks. Don’t get lost in the stationary section at Target trying to find the prettiest tools to make sure you start off perfectly (you know what I mean!!). Don’t spend hours organizing lists to eventually work from. Remember that efficiency and effectiveness lead to performance. Good or bad.

Stay grounded in your power hour. That is your time to get results.

Stay in business building mode. The minute you get lost in the fluff is the minute you start becoming inefficient.

Utilize the resources available to you!

Unless you put it into action, resources will only be around to collect dust.

Take 5 minutes (no more!) to evaluate your tracking system (if you have one). Is it truly working for you? If not, you know what you need to do. You are doing yourself and your potential customers a disservice by not tracking your business. Practice is over. It’s go time!

Catch the full call here! Be sure to tune in to Melanie Mitro next Tuesday at 10am EST for our next Time Management installment!

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