Event weekend brings crowds to I.C.

Homecoming draws thousands, ranks in top 3 traffic wise

9:41 PM,
Sep. 28, 2012

Samantha Budd of Iowa City tags merchandise July 6 at the Black & Gold Shop in Coralville. Store manager Deb Heck said the apparel store is stocked with the latest clothing and tailgating supplies for the influx of football fans.

Written by

Mitchell Schmidt
| Iowa City Press-Citizen

As the Minnesota Golden Gophers hit Kinnick Stadium to take on the Hawkeyes in the battle for Floyd of Rosedale, local businesses are gearing up for one of Iowa City's three busiest weekends of the year: University of Iowa homecoming.

Josh Schamberger, president of the Iowa City/Coralville Area Convention and Visitors Bureau, said this weekend ranks with UI's graduation and parents' weekend in terms of overall traffic.

"It's a significant weekend, and the community certainly appreciates the opportunity forwarded by everybody coming home and all the expenditures that go along with ...