MUMBAI: BookASmile, the charity initiative of BookMyShow has joined hands with Ketto, an online crowd funding platform to organize the biggest ever online fund raising event for NGOs in India. As part of the campaign called Book 6 Million Smiles, BookASmile will give upto Rs 60 Lakhs (6 million) in funding to NGOs.

The 6 month campaign (August 2017-January 2018) is intended at empowering the NGOs. As part of this, NGOs will raise funds on Kettocfor causes and problems that BookASmile has been passionately working toward. These include: Digital literacy and skill building (gainful employment causes), animal welfare, senior citizens, creative arts (can include music, arts, sports, theatre, etc.), rural development and environment. NGOs all across the country can register to participate on www.bookasmile.ketto.org until September 30, 2017.

At the end of the campaign period, top six NGOs that raise the maximum amount of money will get a total funding of Rs 45 lakhs. Each month, NGOs will also be judged on different parameters and cumulatively, they will get Rs 15 lakhs in funding from BookASmile.

Sharing her thoughts on the campaign, Farzana Cama Balpande, Head- BookASmile said, “NGOs all across the country relentlessly work towards solving some of India’s most pertinent issues. However, very often their efforts stumble upon challenges, most common of which is lack of funding and resources. This is why BookASmile and Ketto have come together. We want to give all NGOs the platform to raise funds on their own, so that their efforts are able to become more sustainable. At BookASmile, we are delighted to be doing our bit by encouraging them and rewarding their efforts with funding upto INR 60 lakhs. We really hope that NGOs from all over India come forward to take part in our initiative.”

KunalKapoor, Co-founder, Ketto said, “We are excited to work with BookASmile to ‘Book 6 Million Smiles’ to create India’s biggest online fund raising event for NGOs. By way of this, we want to empower them and raise public awareness along the way. We hope that many NGOs make use of this opportunity and use our platform in our quest to solve some of India’s biggest problems.”

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