The back to school season is becoming the unofficial start to holiday shopping. According to a new Google survey, 15% of consumers start shopping for the holiday season in July, and another 5% were expected to start before Labor Day. Video Marketers now have an earlier look at what consumers might be interested in this holiday season, and that means more chances to capture interest with ads, promotions, discounts and more.

It's rare that a marketing department or agency doesn't encounter some kind of resistance to their video marketing efforts, but when that resistance is coming from high up in the corporate management chain, you will need all the tactics at your disposal to change opinions. Learning how to avoid the cultural pitfalls that are holding you, your team and your company back could transform your video marketing potential.

As video evolves, there are incredible opportunities in leveraging that content as a communications tool to help guide the customer or buyer’s journey through the entire business life-cycle. Video can be used to engage new prospects, as well as your current client base, business partners and more.

Incorporating video content into your digital marketing strategy is an incredibly effective way of reaching your target audience. But it never hurts to have some research that backs that approach up, right? A new study confirms that online video has been found to convert better than other forms of digital content, with 71% of respondents indicating it helps conversion and lead generation.

When you are filming at a venue where you have no control over the conditions then shooting a really professional looking video can be a challenge. If you need to shoot video in poor conditions then use our tip for finding the best lighting possible to record footage or take pictures.

What kinds of data can you find in YouTube Analytics? How can you best use TrueView for e-commerce? We answer these questions and more this week on ReelSEO TubeTalk: The best podcast for YouTube Video Marketing Tips.

Online video is consistently showing its value well beyond the one-off viral hit. For the evolution of video marketing to continue, it is important to define what constitutes a "win". At the 2014 ReelSummit, a panel of top video industry experts discussed what kind of video marketing performance metrics, tools and tricks to track, and why.

Three years after the social platform was launched, and a good year since its integration with YouTube, Google has finally implemented the ability for Google+ videos to be directly uploaded to the world's largest video site.

Not only do Americans spend 33 minutes per day watching videos on their mobile devices, but they are willing to sit through video ads of between 15-30 seconds in return for free TV or movie content. In the UK, 32% of adults in the UK use their Smartphones every month to make a purchase, and 53% of adults are on their mobile devices while watching their TV screens.

Time-lapse videos can turn the most mundane tourist or family footage into the most exciting or quirky clips you have ever created. But like most amateur footage, the end results are often shaky or imperfect. However, a new app from Instagram allows anyone with an Apple device compatible with iOS 7 to shoot beautiful time-lapse film without the need for tripods, Steadicams or other pricey equipment.