They'll soon release a diet coke filled with vitamins... I guess I'll buy some Coca-Cola stocks because the usual 250lbs woman yoyo-dieting for years on a low-fat diet will jump on this. Another great trick for them to feel like they've changed something without doing anything. They won't have to eat veggies, they'll get vitamins in their Coke (and maintain their taste for sweet things) ! The important thing is to take the guilt-away...

A Diet Coke instead of a multivitamin?
Coca-Cola Co. will launch fortified Diet Coke Plus in spring 2007, according to a report published Friday.
December 8 2006: 1:48 PM EST

NEW YORK (CNNMoney.com) -- Coca-Cola plans to launch a new version of Diet Coke in 2007 that is fortified with vitamins and minerals, according to a report published Friday.

Diet Coke Plus, slated for a spring launch, will be the first nutrient-enhanced carbonated soda to be offered by a major brand, said Beverage Digest.
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A Coca-Cola representative would not confirm the report, but he did not deny it.

"We're always looking to innovate around existing brands," he said. "And we're also looking at new opportunities."

"We'll have lots of news to share on the innovation front in 2007," he added.

Next year, rival Pepsi (Charts) will introduce a line of enhanced carbonated drinks called "Tava," said the report.

Shares of Coca-Cola (up $0.15 to $48.87, Charts) traded up 0.3 percent on the New York Stock Exchange Friday.

There is no way that the general population will want to touch that. Healthy doesn't sell very well, especially dealing with soda. But this is nothing new, soda companies come up with spin offs of thier main product every year. I think their last C2 "healthy" fell on its face within six months and right now its Coke Zero.

The majority of their target audience would rather spend money on the real deal or a bottle of juice that costs 7 dollars at near by trendy market.