How Jerrad started their logo design journey

Company name

Overview

I am an ex-professional motocross/supercross racer. I just opened up a new track in Marysville, CA and I need a logo for my facility MMX Racing, Inc.

Tell us a bit about who you are and the people you reach

MMX is a track where everyone of all ages can have a great time; it has big jumps and is fast, but also safe. Marysville already has 2 motocross tracks, and with mine opening up, it makes 3. I am trying to set myself apart from the other owner/operator of E-Street MX.

Requirements

I am looking for a logo that will represent not only my facility, MMX, but also cross-promote me. My last name is Fisher, but people call me "Fish" or "Fishbone" and I was hoping to integrate the fish skeleton or fish bones into the design idea.
Here are some things to keep in mind:
1. NO cartoons. I want it to be playful but not childlike
2. I want it to look "sick" and "hard" but still professional
3. I want something that stands out

Be Creative! Please don't use any stock images or clip art in the logo.