SAN FRANCISCO, Dec. 15, 2014 /PRNewswire/ --Today Runtastic - a leader in the digital health and fitness space that offers a comprehensive ecosystem of apps, products and services for tracking and managing health and fitness data - announced it has developed its popular strength and toning exercises for Oculus Rift, the revolutionary virtual reality headset.

"The integration of Runtastic and Oculus Rift offers users a totally new experience," said Florian Gschwandtner, Runtastic CEO and co-founder. "This will be a true game-changer for the entire fitness industry."

Runtastic for Oculus VR®: 7-Minute Workout & MoreThe Runtastic team has been hard, and quietly, at work for several months preparing a selection of the company's most popular strength & toning workouts for Oculus Rift. Exercises include squats, lunges and the popular 7-Minute Workout, with additional leg and butt workouts, yoga routines and more in the pipeline.

With the use of Oculus Rift, individuals can complete workouts from the comfort of their home, office or hotel room, while visualizing they're exercising atop a gorgeous hillside, inside a cozy beachside villa or in a futuristic black hole. Future "locations" will include customizable surroundings, allowing each user to create their perfect, personal fitness zone or meditation oasis.

Users can also view Runtastic videos within the VR realm, experiencing sound and visuals like never before. The experience makes fitness easier than ever, with 3D avatars acting as personal trainers that demonstrate each exercise, while activity stats are tracked just as they would be with a Runtastic app.

"Virtual reality is an amazing technological feat and an incredibly fun world to play around in," said Thomas Auinger, Runtastic Head of Media. "The integration of virtual reality technology with Runtastic's expertise will provide users with an engaging tool that will help them improve and optimize their health and fitness lives."

Give It A Try: On Display at CES 2015For curious souls wanting to try out this incredible new technology, Runtastic will be showcasing the VR experience at CES in Las Vegas, Nevada. The team will be at Booth #74107 in Tech West (in The Venetian located at 3355 S Las Vegas Blvd. near the Venetian Ballroom) from January 6-9, 2015.

For those not attending CES, or wishing to get a behind-the-scenes look at Runtastic's latest development, you can view this video for compelling visuals and project insights.

"The experience feels unbelievably real and is sure to change how people engage in their fitness routines," continued Gschwandtner. "We're already working to integrate additional activity types and have found there is really no limit. In 2015, we could see Runtastic and Oculus engaging gym fans, runners, bikers and more. I'm personally and professionally eager to see what we come up with next!"

About RuntasticWith more than 100 million downloads and 50 million registered users, Runtastic is a leader in the digital health and fitness space that provides a comprehensive ecosystem for tracking and managing health and fitness data.

Runtastic offers over 15 unique apps, including the flagship Runtastic app, Six Pack, Sleep Better, Strength & Toning, and Runtastic Me, that work in unison with the company's proprietary hardware, including the Runtastic Orbit, Libra Smartscale, and Bluetooth Heart Rate Monitor, to provide high-quality feedback so users can improve their health, fitness, and overall lifestyle. All data syncs to Runtastic.com where users can view online training logs, get detailed data analysis and access online services, such as expert-made training plans. Runtastic apps are available on iPhone, Android, Windows Phone and BlackBerry, and hardware can be purchased online at Runtastic.com/shop or Amazon.com. Additional information can be found at www.runtastic.com or you can follow us on Twitter, Facebook, Instagram or Google+.

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