Adam Severson is the Chief Marketing and Business Development Officer at Baker Donelson.

Professional Biography

Overview

Mr. Severson is responsible for the strategic direction and execution of the Firm's business development and marketing initiatives, and collaborates with the Firm's lawyers and professional staff to maintain a client focus, increase marketplace awareness and facilitate cross-office and cross-practice collaboration. He sets direction for practice group- and industry-driven strategies, public relations, client interviews, brand management, advertising, competitive intelligence and market research. He is a nationally-recognized presenter and leader in the legal marketing and business development community.

Prior to joining Baker Donelson, he held similar roles at two other AMLAW 100 firms. Mr. Severson also spent more than six years with the Thomson Corporation (now Thomson Reuters) serving in various sales capacities, focusing on ensuring that firms' business development and marketing efforts were aligned with their clients' interests.

Past President – The International Legal Marketing Association, the largest professional organization in the world dedicated to the advancement of the legal marketing and business development profession comprised of more than 3,000 members in more than 15 countries (2014 – 2016)

Named – "CMO of the Year" by the Nashville Business Journal (2013)

First place recognition by LMA National "Your Honor Awards," Coaching/Training/Planning Category for BizDev App, 2018

First place recognition by LMA National "Your Honor Awards," Events Category for Cybercon program, 2018

First place recognition by LMA Southeast Chapter "Your Honor Awards," Website Category for Best Website, 2017

Second Place recognition by LMA National "Your Honor Awards," Newsletter or Alert, for 2013 Entrepreneur Minute alert series

Third Place recognition by LMA National "Your Honor Awards," Social/Interactive Media for Pig Skin Pick’em League

Honorable Mention recognition by LMA National "Your Honor Awards," Marketing on a Shoestring, for 2013 Baker5 program

Named – "Top 200 Private Company Marketing Executive" by ExecRank, which recognizes leaders in the field from over 15,000 eligible executives (2012)

Leader of team recognized as the #1 Business Development & Marketing team while at Baker, Donelson, Bearman, Caldwell & Berkowitz, PC, by Marketing the Law Firm, an American Lawyer Media publication, in their 8th Annual "MLF 50" report (2012)

Leader of team recognized as the #1 Business Development & Marketing team (shared designation) while at Faegre & Benson LLP, by Marketing the Law Firm, an American Lawyer Media publication, in their 6th Annual "MLF 50" report (2010)

Recognized – "Best of Industry" for Outstanding Achievement in Web Development by the Web Marketing Association

Email Disclaimer

NOTICE: The mailing of this email is not intended to create, and receipt of it does not constitute an attorney-client relationship. Anything that you send to anyone at our Firm will not be confidential or privileged unless we have agreed to represent you. If you send this email, you confirm that you have read and understand this notice.