Was founded in 1999, specializing in the manufacture and marketing of cigarettes.
Before its incorporation, the Nasri brothers aimed in 1996 to create and register deliberately a range of brands for their own company they tend to produce in several foreign laboratories in Bulgaria, Greece, United Arab Emirates, and Hong Kong.
Their successful initiative and strong collaboration pushed them further in the late nineties, particularly during 1998, to shift the family orientation from the commercial activity to professionalism in the field of manufacturing and marketing business.