SummarySouth Korea’s Oral Hygiene market is forecast to register marginal growth in value as well as volume terms during 2015-2020. The Toothbrushes and Replacement Heads category has the largest volume share and is also forecast to register fastest growth during 2015-2020. Time-poor South Korean consumers seek multi-action Oral Hygiene products to save their time.

Key Findings
- Of the six categories analyzed, Toothpaste will be the largest growing value category, registering a CAGR of 2.0% during 2015-2020

- Hypermarkets and Supermarkets is the leading distribution channel accounting for more than one-third of the overall Oral Hygiene products distribution in South Korea

- The use of Rigid Plastics is forecast to grow at a CAGR of 2.1% during 2015-2020

- Dong-A Pharmaceutical Co., Ltd., Lg Household and Health Care Ltd., and The Procter and Gamble Company are the leading market players in the country

- Age-specific Oral Hygiene products will become popular in future due to growing aging population in the country

Synopsis
Canadean’s Consumer and Market Insights report on the Oral Hygiene market in South Korea provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Access to analysis on new products launched in the market

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Consumer trend analysis
- Canadean‟s consumer trend framework and explanation of the Mega-trends
- For key trends in the South Korean Oral Hygiene market
- How the trend is influencing consumption in the South Korean Oral Hygiene market
- How to target the trend in the South Korean Oral Hygiene market
- How the trend will evolve in the South Korean Oral Hygiene market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Innovation examples
- New products launched in the South Korean Oral Hygiene market