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Using Accessibility to Improve SEO

Author

Released

12/7/2011

This course focuses on two elements of web development: accessibility and search engine optimization (SEO), demonstrating why they are important and how they work. Author Morten Rand-Hendriksen also shows how good coding practices and modern web standards can make a site accessible and more visible to search engines and social networks.

Topics include:

Understanding the benefits of accessibility and SEO

Evaluating screen readers for Windows and Mac

Installing browser development tools

Comparing sites that are SEO-friendly and SEO-unfriendly

Defining a language for a page

Creating better semantic markup with HTML5

Marking up images and links properly

Creating an accessible menu with an unordered list

Skill Level Intermediate

2h 29m

Duration

240,951

Views

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Hello, my name is Morten Rand-Hendriksenand welcome to Improving SEO Using Accessibility Techniques.Traditionally, accessibility meantbuilding websites that were accessible by everyoneincluding people with visual or other impairmentsbut with the introduction of a whole new range of devicesaccessibility is now more important than ever.Building a website with accessibility in mindimproves the find-ability and share-ability of your websiteon search engines and social networksand in this course that's exactly what we'll do.

We'll start by working on the page headerto provide accurate and descriptive informationto browsers, search engines, and social networks.We'll look at proper markup when it comes tolinks, images, and lists and we'll build accessible menus,both single-level menus and drop-down menus.Accessibility and SEO can be a powerful duo.It's time to harness that power so let's get started withImproving SEO Using Accessibility Techniques.