AppsFlyer also says that app-install fraud is 30 percent across the industry. The post Report: Facebook the top network for app-installs, Google, Apple follow appeared first on Marketing Land. Please visit Marketing Land for the full article.

Users who have purchased the "Secure Domains for Tracking Limits" feature will be able to display HTTPS tracking links in emails as part of the latest updates. The post Release Notes: Marketo adds collaboration features for email, makes AccountAI tool available to all users appeared first on... Please visit Marketing Land for the full article.

Livongo's senior director of growth marketing Patty Spiller says the best martech leaders have four key traits. The post The secrets to developing a high-performing martech team appeared first on Marketing Land. Please visit Marketing Land for the full article.

You’ve told us that connecting with fellow attendees and expert speakers is a priority. So we’re introducing some new elements to the SMX® Advanced program. Join us June 3-5 in Seattle for… Insights Sessions (Part of the new Insights Track!). Tactical. Specific. Actionable. Speakers are... Please visit Marketing Land for the full article.

The days of last touch attribution may be numbered. Here’s what retail marketers need to consider before making the switch to a multi-touch model. The post Time to leave last touch attribution in the dust? Answer these 4 questions first appeared first on Marketing Land. Please visit Marketing Land for the full article.

Company continues to build out its ad offerings to scale with the growing needs of its advertisers and is fine-tuning its targeting measures. The post LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform appeared first on Marketing Land. Please visit Marketing Land for the full article.

Modern-day digital marketers are expected to be skilled in a variety of areas, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to spend a significant amount of time and money by investing in a college degree, you need a... Please visit Marketing Land for the full article.

Your archives just might be a traffic gold mine if you take the right steps to refresh and resurface those pieces, marketers say. The post How to make old content marketing new again appeared first on Marketing Land. Please visit Marketing Land for the full article.

It's important to understand the topics each publisher wants to cover – and then how to pitch that content – to earn the best response. The post What a year’s worth of publisher responses can teach you about digital PR appeared first on Marketing Land. Please visit Marketing Land for the full article.

Facebook said it is also creating a tool for users to search and view all current housing ads, regardless of how they were targeted. The post Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads appeared first on Marketing Land. Please visit Marketing Land for the full article.

Here's what you need to know about Google's Search Journeys and what it means for SEO.The post Google’s Shift from Answers to Journeys: What Does It Mean for SEO? by @jasonhennessey appeared first on Search Engine Journal.

A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and how to accomplish them.The post How to Develop Your PPC Strategy by @LisaRocksSEM appeared first on Search Engine Journal.

Bing introduced a number of new search features this week including text-to-speech, expanded intelligent answers, and enhanced visual search.The post Bing Rolls Out Text-to-Speech for Search Results by @MattGSouthern appeared first on Search Engine Journal.

LinkedIn is upgrading its ad targeting options with the ability to reach more of the right people.The post LinkedIn Now Lets Marketers Target Ads to ‘Lookalike Audiences’ by @MattGSouthern appeared first on Search Engine Journal.

Google has updated the sitemaps report in Search Console with new features, including the ability to delete a sitemap.The post Google Updates the Sitemaps Report in Search Console & Adds Ability to Delete Sitemaps by @MattGSouthern appeared first on Search Engine Journal.

Facebook is taking steps to stop discriminatory advertising practices by removing targeting options that were used to exclude people.The post Facebook Removes Targeting Options From Certain Ads to Fight Discrimination by @MattGSouthern appeared first on Search Engine Journal.