Brother unveiled 5 new ink tank printer models for SOHO and SME

After IDC reported that the inkjet multi-function (Ink Tank) market is skyrocketing to its peak, Brother Commercial (Thailand) Limited takes the first step into the year 2018 by unveiling five new ink tank printer models to meet the needs of SOHO and SME customers.

With an increasing marketing budget, Brother will execute more marketing activities nationwide throughout the year

Mr.Tomoyuki Fujimoto, Managing Director of Brother Commercial (Thailand) Limited, revealed that Brother is ready to fill the demand in the market on develop new ink tank, which is the highest growth rate in Thailand (25%).

For all the dedication and commitment, Brother has introduced 5 new ink tank to the Thai market under the concept of “First Ink pressions Count.

” Superior functions, designs that meet various lifestyles and usages, higher printing efficiency for lower cost, and the improved color quality for crisp and professional printing work are all important factors that ensure Brother’s confidence in the potential of this product group to expand the business growth of inkjet category by more than 10% in the fiscal year 2018.

Mr. Teerawut Supapunpinyo, Director of Sales and Marketing of Brother Commercial (Thailand) Limited, discussed plans and strategies to drive sales of Brother inkjet multifunction in Thailand, “The IDC report published in the latest quarter indicates that Brother is one of two leading brands in highest inkjet multifunction (Ink tank) sales in Thailand.

By delivering high quality products to the market, we have a great opportunity to grow. This time, Brother has a marketing plan for every communication platform, and we will first launch an online pilot project called “Who Got the Girl?” during the launching period to create interactive activities between the target audience and us, and to raise awareness of the superior key values of the five new Brother Ink Tank.

In addition, Brother also plans to organize roadshows to stimulate sales in key locations around the country, which is also what we have been doing over the past 1-2 years. We design these marketing activities with lifestyles of the new generation in mind and they are such effective nationwide provincial sales catalysts.”

Regarding factors affecting the growth of the inkjet multi-function (Ink Tank) in Thailand, Mr. Teerawut Supapunpinyo commented on the issue, “The number of SOHO and SME businesses has increased dramatically each year.

These entrepreneurs have become our main support because they need to make a smart investment and, therefore, will focus on products with top quality, value for money, and great after-sales service, which is another factor that enables business to run smoothly.

That is why, nowadays, inkjet category are growing fast in popularity among Thai customers, and Brother’s development of the ink tank will raise confidence and convenience for customers to another level because the products are originally developed and improved by the brand owner, not from user modifications which result in the termination of the machine warranty.

All factors being considered, Brother has received a very positive feedback, and we believe that our market penetration this time will be one of the driving forces for Brother to step up as the leader of the ink tank printers in Thailand in the near future.”

These four models are now available, and the flagship model is the MFC-T910DW (2-sided print, copy, scan & fax with LAN and wireless connectivity) which will be available during late February this year.

During the launch of these new products, Brother offers a special promotion, warranty for up to 2 years of performance or 30,000-sheet printing (depending on whichever condition is reached first). To apply, customers can register at www.brother.co.th within 15 days from date of purchase.

At present, Brother has the total number of 141 service centers, divided into 5 regional Brother Service Centers and 136 Authorized Service Centers. Customers can always trust in our after sales service.