Imagine if your city could detect traffic congestion and give you alternate routes while you’re in your car? A city where parking meters communicate with your mobile app to tell you where available parking is located, where sanitation workers know which garbage receptacles are...

To the modern young person, gender is fluid, age is just a number, and culture is global not local, which means demographics actually tell us very little about them as consumers. This is a new era of target marketing....

Historically, video ad CPM rates have increased and always been much higher than other ad formats, such as standard display ads. In fact, desktop pre-roll video advertising has steadily increased for several years, with prices ranging anywhere from $12-$28....

Transparency, quality, ad tax. Anyone working in the programmatic pond today knows the open exchange is riddled with challenges. Yet, from 2017 to 2018, AU investments in programmatic have increased by $1 billion (AUD), with a projected annual spend...

Asian economies are growing faster than anywhere else in the world. Today's and tomorrow's Asian consumers are increasingly adaptive and accustomed to changes. Fearlessly and sometimes ruthlessly moving forward, modern Asian...

Cassandra has launched a new global report, and it’s our biggest yet. With young people surveyed across 16 countries around the world, the Global Culture Forecast addresses what popular culture means and how brands can engage in the cultural conversation.

In the age of the internet, our lives are more connected than ever before, but with this connection comes a new expectation that every interaction and transaction will happen when we need it to happen. And in many cases...