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7 Pillars Digital

7pillars digital

The 7 Pillars of Digital Marketing™ is a comprehensive framework (or map) for the learning, strategy, budgeting, execution and analysis of the entire ecosystem of digital and integrated marketing. This practical system is based on a methodology that drives actionable insights on tactics and techniques that marketers can easily apply and measure.
The framework includes 7 Pillars, each of which highlight a key aspect of what makes a sustainable and successful “digital life” (i.e., Content, Design, Search, Media, CRM, Social and Mobile). A multi-purpose visualization tool called the 49er Matrix . The Matrix provides practitioners with a tangible roadmap consisting of 49 blocks (7 per Pillar) that represent distinct elements within digital marketing and help managers organize tasks such as runing website audits, managing time allocations, assigning staff to certain positions and projects, and grading a team's or individual's performance.
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