One of the designers who made it happen

How Jeroen Stultiens started their logo design journey

Company name

Overview

We are Orientation Travel Productions, a small audiovisual production company that specializes in film projects that have some kind of link with travel or tourism. Check our website http://www.orientation.nl for more background info.

On the side, we have started a webshop where we sell t-shirts for (future) travelers, called wereldshirts.nl. This started as a joke, but we decided to make it a little more seriously, starting with a logo!

Tell us a bit about who you are and the people you reach

Right now the website is in Dutch and targets Dutch travellers or people that want to give an original present to them before they leave on a trip.

The shirts are divided into 3 categories: greetings in different languages, philosophical expressions about travel and Dutch proverbs translated litterally into English. Mostly the texts are funny and intriguing.

In the future we are planning to also start a shop like this in more countries and languages.

Requirements

We are looking for a logo that appeals to travellers worldwide. It also should make clear we are a webshop selling shirts for travellers.

It should be nonverbal, since we plan to launch in different languages but we want to use the same logo. So more like a nonverbal, graphic symbol where we can put the brandname in different languages ourselves. For now, the brandname should read wereldshirts.nl (without www).

The website (as it is now) is quite white and relaxed. The logo however can be colorful and cheerful. The texts on the shirts are funny and cheerful as well. In short: 'travel' and 'shirts'....and surprise us!