Beauty Encounter Introduces First Flagship Store in Orange County
Beauty e-tailer announces opening of new storefront offering discounts on beauty and fragrance.

FOUNTAIN VALLEY, Calif., Dec. 6, 2012 /PRNewswire/ -- Beauty Encounter (www.beautyencounter.com), a leading online retailer featuring all things beauty and specializing in hard-to-find niche products, is proud to formally announce the opening of their retail store located in Fountain Valley, CA. The storefront has been a great extension of their online business, providing local consumers with the convenience of shopping a broad spectrum of brands ranging from drugstore to department store brands in a one stop shop.

The Beauty Encounter storefront was first opened in the fall of 2011. It was created as a way to offer its Orange County locals a place to shop easily for all the same great brands they love but for a fraction of the cost. The 1,200 square feet store offers 40,000 products from over 1,100 brands to choose from. The offerings of the site mirror that of the store including the promotions. The store is currently offering a gift with purchase promotion where customers will be offered a great gift to choose from with any $50 or more purchase. Customers have also been able to benefit from free samples to try new out new brands and lines.

Many locals have hailed this shop as one of OC's hidden gems as they are able to beat the crowds and the lines while still being able to get the products they love. Beauty Encounter specializes in hard-to-find and discontinued products and brands. Often times, customers visit the store in search of a beloved product that have disappeared from store shelves and have been delighted to find that Beauty Encounter carries exactly what they are looking for. Popular brands that are carried include: MAC, Bliss, Creed, Clarins, Federic Fekkai, L'Artisan, Calvin Klein, Giorgio Armani, Ralph Lauren, and more.

"We are excited to have our flagship store in Orange County," says Jacquelyn Tran, President and CEO of Beauty Encounter. "My family started their business selling fragrances and cosmetics in Orange County in 1984. It's a privilege for us to continue offering locals a great place to shop and find great deals on products they know and love."

In addition, Beauty Encounter has been active in the community whether donating to local charities or sponsoring the American Cancer's Society's Making Strides for Breast Cancer walk. Beauty Encounter has been and will continue to be dedicated to their support of the local charities as they believe their "BE family" extends further than the walls of their home or office.