case studies

Discover How Mobile Marketers Are Leveraging InMobi

Fortafy Games selects InMobi as Monetization Partner for App of the Year - Color Switch

Founded in 2015, Color Switch was picked up by Fortafy Games and has topped the app stores in over 100 countries - leading in the USA, UK and France. Grossing over 100 million downloads worldwide, Color Switch has rightfully gained the title of #1 addictive and fun action game and hit app of the year.

Wattpad is home to a community of 60 million people across the globe - 90% under the age of 35 - who spend over 15 billion minutes a month engaged in original stories. Wattpad teamed up with InMobi to develop an advertising monetization strategy that would preserve the storytelling experience. The InMobi solution is paying off, with Wattpad enjoying video ad completion rates at nearly 98%.

InMobi Delivers 20% Higher eCPMs Than Competition For MAG Interactive Across The Globe

Ruzzle generates hundreds of millions of daily ad requests, with a huge chunk from Italy. MAG Interactive was looking for a global partner who could deliver high eCPMs at scale in relatively smaller markets as well.

Zedge Uses InMobi's SDK To Grow Revenue By 60%

Zedge Holdings is a US-based publisher behind the personalization app "Zedge - Ringtones & Wallpapers". With over 100 mllion installs and 22 million active users, mainly from the US, Zedge's focus turned to scaling revenues in proportion to its userbase.

Danish mobile gaming company Tactile Entertainment wanted to improve monetization of its immensely popular action game Skyline Skaters. It needed a monetization partner that appreciated the game's winning proposition and delivered high eCPMs at scale, while preserving the game's essence. It chose InMobi to help meet its revenue goals.

India is among the top 5 mobile gaming markets in the world. And yet, monetization remains a challenge for indie game developers such as Nextwave Multimedia. Nextwave decided to partner with InMobi to improve monetization without compromising on the user experience.

InMobi Video Ads Increases Vasco Games' Revenue In Three Weeks

Vasco Games, the Netherlands-based developer of popular simulation games, were looking to increase monetization in their game- 'Crazy Driver Police Duty 3D'. With more than 10 million Play Store downloads, Vasco wanted to use their huge user base to take the game to the next level.

InMobi Rewarded Ads Help Lima Sky Increase User Retention

Lima Sky wanted to monetize the DC comics edition of their highly-addictive Doodle Jump, Doodle Jump DC Super Heroes. Consistently ranked within the top 10 game in the US, Doodle Jump had a huge user base that Lima Sky wanted to retain.

UK gaming publisher, Apex Designs wanted to monetize their popular app - 'Payback 2 - The Battle Sandbox'. This much-awaited sequel in the mould of the GTA series has 4K+ ratings on iTunes store and 100K+ downloads on Google Play.

Chomp SMS is a popular messaging app with over 10M downloads on the Google Play Store. The developers of the app - Delicious Inc., wanted to monetize this app across their global audience without compromising on the user experience.

Photo App - Pic Collage Makes The Most Of Video Ads

Cardinal Blue, developers of the wildly popular Pic Collage, wanted to work with a monetization partner who could provide them fill-rates at their massive scale. With over 80 million (phew!) users, Pic Collage is ranked among the top 10 photo and video apps in the US and has over 650k ratings on the Google Play Store.

Tiny Lab Production partnered with InMobi to monetize their popular racing app - Fun Kid Racing. A monetization solution was needed that could deliver high eCPMs at scale for both Interstitial and Banner ad formats in US and other countries.

Games2win (G2W) is one of the top 20 online gaming businesses in the world. Keen on increasing ad revenue from Parking Frenzy, its Android car-parking game, G2W wanted to leverage an ads based monetization model.

InMobi Increases e-Flash Apps Revenues By 185% In Less Than 2 Months

e-Flash Apps has been monetizing its apps successfully through ads for several years. In order to grow their business, they decided to test the effectiveness of the InMobi ad network through a third party mediation partner. After seeing positive results in just a few weeks, e-Flash Apps decided to take action and work directly with InMobi to scale revenues.