Page 4: Magazine

Magazines, books, newsletters and newspapers are multiple-page publications. Repetition is a major factor
in the unity of those pages. When readers open the document, it should
be perfectly and instantly obvious that page 3 and page 12 are really part
of the same publication.

Point out the elements of repetition in the samples below.

The text has a "bottoming out" point (aligning
across the bottom), but not all text must align
here if there is a consistent, repetitive starting
point at the top of the poge.
Some publications might choose to repetitively
bottom out (or line up across the bottam possibly
with a ragged top, like a city skyline)
rather than "hang from a clothesline" (align
across the top). One or the other technique
should be used consistently, though.

If everything is inconsistent, how would anyone visually understand
that something in particular is special? If you have a strongly consistent
publication, you can throw in surprise elements; save those surprises
for items you want to call special attention to.