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Fairclough

Synthetic personalisation - process of addressing mass audiences as though they were individuals
through inclusive language usage
Power in discourse - power is manifested in situations through language
Power behind discourse - backed by an institution, social or ideological reasons

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Men: order "We'll go to the red lion"

Conflict vs. Compromise

Women: "In trying to prevent a fight some women refuse to oppose the will of others openly" But sometimes it is far
more effective for a woman assert herself, even at the risk of conflict.
Men: The situation is…

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Even silence in conversation can have functions

Refusal to participate can be a control strategy
Could be an expression of disempowerment

GENDER, GRAMMAR AND LEXIS
Researchers have investigated men and women's use of spoken language in casual conversations

Discovered evidence that men interrupt women even when women are of higher…