Chicago-based SK will assume hosting and marketing duties for the site, which is one of the web’s biggest celebrity hubs, with more than 200 million page views monthly.

Established in 2005 and known for its testosterone-driven coverage of celeb culture, video game/movie reviews, and humorous “WTF” posts of the day, the site reportedly boasts a dedicated global audience of nearly ten million readers per month amongst the coveted 18-49 demographic.

“What’s not to love about Egotastic,” says Mr. Skin himself, Jim McBride. “I’ve been a daily reader for almost ten years now. With a ton of compelling content and a large, loyal audience, we’re eager to bring the site to new heights by adding it to our network.”

For 16 years, Mr. Skin has offered the world’s largest sexy celebrity database, featuring photos and videos of more than 24,000 scantily clad actresses.