Personnaly, I like it when I feel like Im getting a deal on a product, and couldnt care less how it appeared. If I had the option of buying a part in a retail store with nice packaging, or pay less for the same product on ebay that I get in a cardboard box, id go with ebay.Of course, it should be packaged in a way that it wont be easily damaged.

I like how sparkfun does it. a generic red sparkfun box for all their electronics, with the electronics sealed in a plastic bag and some popcorn in there. and then the documentation is online so you can ship it in a smaller envelope.

Since you will be having only on-line sells, just use something ergonomic...Just an anti-static box perhaps with a SoR Axon at the outside but most importantly, as mentioned before, include some stand offs and a Plexiglas base... simple things... but you see these things really matterwhen the product arrives at the costumer...

A hard copy may be included if requested for free... charge only postage....

That's my opinions...

Hope they help...

Lefteris

Logged

For whom the interrupts toll...

P.S. I've been inactive for almost a year... Don't give promises but I'll try to complete my tutorials. I'll let you know when..

Documentation is always expensive. If you note some last minute errors you dont want to have to re-print. Pass on the cost of the print to the end user - ie supply a PDF (either on CD or via website) and let them choose, and pay, to print it out. Docs are invaluable and absolutely necessary but tend to be 'post sales' - ie they don't help you sell more but those who buy do want them.

As I am a 'European' then you MAY also need to think about foreign language versions and translation costs. I get fed up when I buy something like a kettle and it comes with a 40 page manual of which 2 pages are in English - the other 38 are in other languages. Someone, ie ME the consumer, is paying for it.

As for packaging:- then I don't think that your product is an 'impulse buy'. Folk wont walk into the local store and buy it on a whim - rather they will seek it out because of its pedigree or reputation. So the packaging should be obvious to someone who is looking for it on the shelves. But if your sales stream is via the web then packaging has no sales input at all - they've already bought it by the time they see it. However: the packaging should then be robust enough for posting. Otherwise - most packaging is thrown away - so I'd rather not pay for it!! However - if the packaging is to survive the postage system via a storage case (as mentioned by others above) then this could be worthwhile. I like my 'Dremmel tool' as it comes in a neat plastic carrying case rather than being thrown into the toolbox with the other junk.

I'm sure you've also thought about this, so sorry if I'm stating the obvious, but you need to think whether your packaging/advertising etc promotes 'SoR' or the 'Axion' or 'Your Name'. ie 'the company', 'this product, or 'you'. The danger of a 'product led promo' ie just Axion, is that if you bring out another one in 2 years time then no-one ( except us lot of course ) will know that its from the same company that gave us the Axion (unless you call it something dull like Axion2 !). So build a name for yourself, or for SoR, so that it adds impetus for all the products you may produce later.

It really depends on the price. If its an expensive microcontroller product, It should be packaged in a hard container. Anything thats cheap or low price should be packaged in a cheap package. I realy like the way they package ipods...

As a techie, I have always been a no frills kind of person. When I go into the local hobby shops to find something I have to have right now, I don't care what the packaging is like. But I do like having a sheet of paper with the basic tech info at a minimum, like a data sheet instead of a full blown manual. Might not even need to go with a datasheet, as long as you shove in a scrap of paper with the internet address for the product documentation. I just hate having to hunt the internet to find the basic info on what I bought.

Brushless ESCs are horrible for this, I actually burnt out one because I could not find a manual easily enough. I started my search again while the smell of burnt electronics was still in the air, but didn't find the manual until the odor was long gone.

A nice plastic box with antistatic padding is aways good for electronics, similar to how Maxim-IC does their samples. No frills, just a box with the part.

I hate useless packing as in those vac sealed packages most consumer products come in. As far as online stuff goes I could care less a package would be nice but I'm more into building larger robots if I buy something expensive (such as my plans for the axion) So I will build the axion into the robot and leave it there. Smaller MC tend to be cheaper and come with esd foam to stick them in. That I like. My Z-8 Encore starter kit came with the prototype board and the programmer in a nice package for $50. I liked that but it was more of a prototype platform so I was going to store it. So maybe a packing option but not a requirement. More like an accessory in the form of a hand case or several style of cases depending on how much people want to spend.

I usually like strong, reliable and nice looking packages for anything. My only problem is an eviriomental problem. Naturally, better packages require more resources amd that contributes to more junk and energy wasted. So if it is something that is already created to deal with harsh conditions like motors, I wouldnt care very much if it is just wraped in some paper. But gears or some electronic components like ICs should come in some sort of box.

By the way one of my bigests rants about bad packging are harddrives. Those things are very delicated, they are the reason for half computer failures (the other half are due to PSUs) and they came on a simple plastic bag.