The .design extension functions in the same way a .com or .net does. However, anyone that has ever registered a domain knows that the short and good .com domains were snatched up decades ago. So, instead of settling for a clunky name, you can now stick out with something both elegant and innovative. You can often shorten or improve your existing branding by switching to .design; you can set up a fun coordinating email address ([email protected]); or you can even use it as a clever redirect to another site, like a behance profile.

.design is being used across the varied design disciplines and so it is creating a growing and diffuse online community of creatives. UX and web designers are the fastest adopters but there is really strong representation of more niche fields like lighting design as well.

We.design is now offering $5 .design names to Beautiful/Decay readers, and every domain comes with free WHOIS privacy as well as SSL certificates. While .design can cost up to $70 at some registrars, next year’s renewal will only cost $35. Use code BEAUTIFUL to take advantage now.