A number of conversations have kept the subject of China and packaging on my mind. First was a fresh flood of e-mails consisting of Chinese characters that regularly crashed the old Macintosh—the new Macintosh, too.

Maintaining a consumer focus when developing new products and packaging is critical to the success of Bacardi, said Yousef Zaatar, vice president, product manufacturing development, for Bacardi Bottling Corp., Jacksonville, FL.