Tag Archives: advertise to college students

Check out NAM Youth Marketing’s top college marketing blog posts of 2016 by pageviews. Read the best college marketing ideas, strategies, and tips. Plus, a look into college advertising brand awareness programs that work.

Read Our Top College Marketing Blog Posts of 2016

1. 5 Experiential College Marketing Ideas that Work

Looking for new and exciting ways to market to college students? This blog post explores 5 experiential college marketing ideas and why they work. From mobile college marketing tours to lead generation campaigns, this blog will give you innovative ideas to reaching and engaging the lucrative college audience.

Geo-targeting delivers ads and coupons to the phones of tech savvy, on-the-go college students. Learn effective ways to advertise to college students using geo-targeting.

3 Effective Ways to Advertise to College Students Using Geo-Targeting

1. Use Real-Time Geo-Targeting to Advertise to Students

If you walk onto any college campus, you will see college students on their phones and many students claim they are addicted to their phones. A study conducted at Baylor University found that students spend 8 to 10 hours daily on their cell phones. This type of media usage means that advertisers must look into effective ways of reaching students through mobile advertising.

Creating a student appreciation day or event and advertising it on college campuses is a great way to reach college students and create repeat customers.

College students like to be appreciated and when they find a company that respects them, it creates loyalty in the consumer. When a company has a college student appreciation day, it really can attract quite a following among college students. For Example, on Monday nights in Tallahassee Chic-fil-A has college night; all college students with a valid id can receive a free chicken sandwich with the purchase of any other menu item.

Though print media readership among college students is generally on the decline, college students still stay tuned and frequently read their college newspapers. They use their collegiate newspaper as a way to stay in touch with the activities on campus, as well as the achievements of their peers. It’s also a great way to find out what entertainment and events are going on in a given week. Many local businesses use college newspapers to advertise to college students about upcoming events and deals. For example, this week in FSView—Florida State’s College Newspaper—Mockingbird Café is advertising for Whiskey Wednesday, The Warehouse is advertising for Open Mic Night, and AJ’s is advertising for a Karaoke Dance Party. These are just a few of the advertisements in the newspaper. What college students like about this type of advertising is that it doesn’t feel like advertising, rather they see it as a helpful reminder of the cool stuff happening around town. Plus it’s on print which means they can cut out the calendar section of the newspaper and hang it on their fridge as a reminder of what’s going on—which many college students actually do.

College students constantly have their cell phones on them, even when they are in class the majority admits to texting. According to “a new Ball State University text messaging has far eclipsed e-mail and instant messaging as college students’ favored way of staying in touch.” Texting is a quick and easy way to communicate and since it is their favored form of communication it is a great way to advertise to them. Since college students don’t check their e-mail as regularly as they text, advertisements via e-mail can be a bit overwhelming and more likely to be ignored. Text messages on the other hand must be looked at. Many universities recognizing students’ dependence on text messaging have started communicating to students via this format. Businesses like wise should use text message advertising to reach the youth market.

Want to find a cheap and easy way to reach college students? It’s easy let them advertise for you and create a viral word of mouth marketing campaign.

There are many different advertising strategies designed to target the college market, but one of the most effective ways to capture the youth market is by creating hype in a product. College students are constantly judging their peers and comparing themselves to one another. Oftentimes what is cool is defined by the number of people participating, displaying, or talking about a given product, thing, or event. No one wants to be the lone one not participating or the last in the know. So if you could get a few people to think your product is worth having, the desire for the commodity could spread to a larger percentage of the student body. The use of visual aids in addition to a viral word of mouth marketing strategy is a perfect way to market to college students.

NAM Youth Marketing offers marketing to college campuses and classrooms nationwide. We leverage print, digital, and social media marketing strategies to maximize your business prospects with the college and youth market.