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Set goals via campaigns

Keyboard Shortcuts

Campaigns will concentrate all of your marketing channels around a single offer and goal. You can associate a campaign with landing pages, calls-to-action, emails, blog posts, social messages, pay-per-click visits, and so on.

- [Instructor] As we continue through this course…I'll be demoing some of the core functionality of HubSpot…and it relates to automation.…Now my goal is to get you thinking…about how all of these pieces fit together…and to help you identify what areas of automation…you might want to explore in more depth.…I'm not going to be giving you a full featured explanation…of how to setup HubSpot.…For that you can explore their educational documentation,…which I'll provide references to at the end of this course.…So I'm using a demo version of HubSpot,…so it comes prefilled with some data…that looks similar to how the platform might appear…after it's all built out.…

Now earlier we looked at developing goals…and within HubSpot you align your goals into campaigns.…The idea here is that your campaigns concentrate…all of your marketing channels around a single offer.…So you'll associate a campaign with your landing pages,…your calls to action, your emails, your blog posts,…your messages, your pay-per-clicks, and so on.…And campaigns are important,…

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Author

Released

6/27/2017

HubSpot is one of the most powerful tools available to marketers today. Using the marketing automation functions in HubSpot, you can build workflows that can help you become more efficient at reaching customers and generating leads. In this course, marketing expert Brad Batesole demonstrates how to create workflows using the marketing automation functions available in HubSpot. He explains how to create a strategy, establish a campaign, segment customers through lists, personalize your content around your contacts, and use workflows.