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Whether you’re trying to increase spend or reduce costs, be sure to monitor the results of the change and adjust again as needed. If your change is significant enough to reset the learning phase, allow it to end before making another change.
At the beginning, it might seem like your blog is going nowhere. After all, you’re working hard but not seeing much results in terms of money coming in. Don’t be discouraged, it happens to everyone and is completely normal.
You even can target a private list of users. If you have a list of email addresses of people that you want to target, you can use Facebook’s ads manager to target just those people. So, if you run a SaaS business and have 200 people on your “prospect list,” you can use their email addresses to target them with ads in Facebook.