As part of its ongoing creative collaboration with Jay-Z and Madison Square Garden, and the ABSOLUT Concert Series, ABSOLUT Vodka announced today – “NY-Z” – a behind the scenes Jay-Z documentary showcasing what it truly means for an artist to play at the Garden.

ABSOLUT worked with famed photographer Danny Clinch to capture never before seen footage of Jay-Z and John Mayer as they prepared for Jay-Z’s benefit concert at MSG this past 9/11. NY-Z, will be unveiled on March 22 at Facebook.com/ABSOLUT.

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