About this Course

This course is a part of the Digital Marketing Nanodegree Program.

Measurability is what makes Digital Marketing uniquely powerful. Actions online can be tracked, and so can the effect of your digital marketing and advertising efforts. In this course, you'll learn how to use Google Analytics to evaluate your audience, measure the success of your acquisition, engagement efforts, evaluate your user’s conversions to your goals, and use those insights to plan and optimize your marketing budgets.

Skill Level

Beginner

Included in Course

Rich Learning Content

Interactive Quizzes

Taught by Industry Pros

Real World Projects

Student Support Community

Personalized Career Support

Join the Path to Greatness

This course is part of a Nanodegree Program. It is a step towards a new career in Digital Marketing.

Lesson 4

Understand Behavior

Google Analytics can track how your users behave once they reach your site. Take a look at how different audiences behave on your site, which content they consume, how engaged they are, and their path through your website.

Lesson 6

Optimize Campaign Budgets

All marketing action can be tracked. In this lesson, you learn how to evaluate the results of different campaigns using Google Analytics and how to compare results across platforms to further optimize your marketing budget.

Why Take This Course

In the Measure & Optimize with Google Analytics project, you will summarize the different marketing campaigns you executed earlier in the Digital Marketing program, and reflect on the results. You will evaluate the ROI of your campaigns, compare the results across platforms, then formulate recommendations for future marketing action and budget allocation.