4 Central to the discussion of modelsIdeologyStudy of ideasCentral to the discussion of modelsValue systems that shape people’s perceptions of society, human nature, and the human conditionPerceptions that generate commitment to a particular courses of action (or inaction)Ideology, therefore not only determines the model adopted but also whether any intervention to promote health is desirable, worthwhile or even ethical.Margaret Sills MSc Health Promotion / Health and Society

5 Uses and meanings of the word modelModel as a distinct way of thinking about ‘the world’Model as a type within a seriesModel as a means of displayModel as an example from which to copyModel as a simplified representation of a more complex realityModel as a simplified representation of a more complex reality used deliberately to throw light on a problemMargaret Sills MSc Health Promotion / Health and Societys

6 Models of Health PromotionEmpowermentEducationMedicalBehaviour changeRadical organisational socialUnderpinned by e.g.Meaning of healthLocus of controlNature of KnowledgeNature of SocietyMargaret Sills