Happy Thursday! Here’s a new edition of The Growth Weekly, the best reads we found on the web this week. In this edition: Einstein’ big Mistake, Blue Ocean Strategies, How Skyscanner used Growth Hacking to become a $2bn company, Guardian’s Instagram Strategy and more..

Business growth by creating new markets is now popularly called the “blue ocean strategy,” the alternative is a “red ocean strategy,” where everyone is swimming within the same predefined industry boundaries.

Like many innovative thinkers in tech today, Einstein achieved success by stubbornly pushing back against industry norms and rejecting long-held conventions. But he struggled to maintain this innovative edge as his career progressed.