Cramer & Associates Rebrand

OBJECTIVE

Led by Michelle Cramer, CFRE, a respected industry leader with more than two decades of fundraising experience, Cramer & Associates creates fundraising and developing strategies for companies that educate, comfort, train, assist, nourish, and clothe people in need.

As the company continues to grow, Cramer & Associates was looking to revamp their brand to better reflect the organization’s evolved capabilities and experience, allowing them to offer a creative, passionate, and innovative approach when working with clients, while also expressing the success and results that they have generated for past partners. Furthermore, the group is starting to move into the strategic planning for corporate giving teams of for-profit institutions.

To help reintroduce the company to the community, we created a new branding strategy for the organization, including a new logo and visual identity, messaging strategy, and overall outreach strategies, helping to attract new clientele and improve the awareness, engagement, and optimal performance for the Cramer & Associates brand.