Sports Revenue Analytics veteran Troy Kirby interviews the team behind the teams in Front Offices and Athletics Departments throughout the world, revealing an industry of specialists and minds unseen by the local or national media. Examined in this podcast are current or long-standing industry topics; tickets, business, analytics, moneyball, revenue, finance, economy, sales and jobs of the NCAA, NFL, MLB, NBA, and NHL. Also included are topics surrounding third party vendors, sports business, revenue, marketing, mentoring interns, facilities, managing employees, as well as how to not only break into sports, but stay in the industry long-term. The often-invisible side of the industry is where the Tao of Sports Podcast attempts to pull back the elusive curtain, providing information both to industry insiders and those who want to work in sports.

The more that athletes are transforming themselves into brand sponsors, the more that they need to heed the advice of Vickie Saunders, who has consulted with several professional athletes looking to make a transition toward more sponsorship affiliations. Saunders talks about the current marketplace, especially when it comes to the defining category of social media as well as attention of the local public toward what an athlete endorses. Saunders shares her vision of how to further develop an athlete's brand identity, as well as how sponsors have to best protect themselves against the frailties of human nature when athletes endorsing products create national issues of public relations crisis. Twitter: @GetSponsorship