Thanks to such superb collaboration, this is one of the best covers in Marketing’s 101 year history.

Christopher Louden

Marketing Magazine

The ASL team was asked to provide a solution to a promotional challenge for Mennen. With a tight delivery date, the team provided a turnkey solution for a sticker that met all the criteria. This was a complex die line with perforations and back splits that used an adhesive that was approved skin safe. This was achieved on time and on budget. Our experiences with the team are that they have a passion for complex challenges, and stretching technology that achieves unique offerings to retail.

Strategic Packaging Team

COLGATE-PALMOLIVE CANADA INC.

CASE STUDIES

Challenge:

Clorox approached ASL looking for a solution that would allow them to have a hang-tag that wasn’t readily removed and didn’t cover any graphics. They wanted the hangtag to be a hi-value coupon book that applied to the shoulder.

Process:

ASL worked with Clorox to determine the appropriate placement and a way to ensure security at the store level. ASL determined that it worked best around the neck of the product and affixed the book upside down for security.

Solution:

The technique ended up being used for multiple other applications.

Does your company’s vision include special promotional features? Contact ASL to help bring it to shelf.

Challenge:

Folgers came to ASL looking for a way to affix a folding booklet to their product. This booklet needed to have a part that opened and exposed a PIN number and the customer didn’t want to use scratch off.

Process:

ASL worked with Folgers to determine the appropriate placement and a way to ensure security at the store level. ASL determined that the best approach was to apply the tag upside down and use a trapdoor with the PIN printed on the base.

Solution:

The customer was very happy with the execution and end result.

Does your company’s vision include special promotional features? Contact ASL to help bring it to shelf.