Sure, the primary goal of heading to a PGA golf tournament is to see some great shots on the green (and in the case of this year's Farmers Insurance Open, the goal is to see
Tiger Woods
as he returns to the course), but the event is so much more. Here's the rundown on this year's extracurricular activities at this week's Farmers Insurance Open, which takes place Jan. 26-29 at Torrey Pines Golf Course.

The food

This year, local company Behind the Scenes Catering and Events is taking the reins of concessions and will introduce a lot of local vendors and restaurants. Keep an eye out for the famed "Cardiff Crack" Tri Tip sandwich from Cardiff Seaside Market.

"The Farmers Insurance Open is a San Diego home-grown event that hosts the top tier golfers on the PGA tour; it is our opportunity to showcase the vibrant local food and beverage scene," said John Crisafulli of Behind the Scenes, a San Diego company that has catered for the Olympics, the Rose Bowl and the Super Bowl.

Along with the well-known sandwich, Behind the Scenes Catering and Events has partnered with other local produce and meat suppliers to create dishes such as Baja Shrimp and Cucumber Ceviche, Breakfast Burrito (made with Cardiff Crack), and a California Turkey Wrap.

"The Farmers Insurance Open is a San Diego homegrown event that hosts the top tier golfers on the PGA tour," said Crisafulli. "It is our opportunity to showcase the vibrant local food and beverage scene."

The drink

There is no shortage of great places to grab a drink and take in the beautiful views provided at Torrey Pines Golf Course. You have to be careful here, though, because some areas are not open to the general public.

The Michelob Ultra Zone is one spot not to miss. This 300,000-square-foot area that's open to the public features free samples of Michelob Ultra beer and exclusive premium food offerings (including some of the above mentioned). Located in the Servpro Fan Village behind the 15th green, the Michelob Ultra Zone will offer fans a sports bar atmosphere with panoramic views of the surrounding course. You'll find the Post Party festivities in this area as well (see "The entertainment" below).

On the 16th tee, fans can go a bit more high-end at The Flight Deck, presented by Grey Goose. This spot is particularly great because of its ocean views that overlook the 15th and 16th holes.

Starting at 3 p.m. Thursday through Saturday, take advantage of Happy Hour drink specials at the Ultra Zone, courtesy of radio station 91x-FM. During this time, beer and wine will be half-price.

More...

The entertainment

Once play ends, the party doesn't stop, thanks to the Post Party behind the 15th green at The Fringe, presented by Harrah's Resort SoCal. In the past few years, this area had local bands on the scene, but this year, the Post Party is mixing it up with DJ Will Hernandez (known for playing at D Street Bar & Grill in Pacific Beach and Jimmy O's in
Del Mar
) and DJ Byrd (a regular DJ at local venues such as FLUXX, OMNIA San Diego and he was a DJ at the Silent Disco stage at this past year's KAABOO Del Mar). The party starts promptly after play ends (usually around 3:30 p.m.) Thursday through Saturday.

The schwag

At the Official Merchandise Tent, not only can you pick up a sweet logo sweater, you can also test out the latest and greatest in golf equipment - just in case you were inspired to take up golf or improve your game.

Keep the party going later

If sunset is getting in the way of you and the after party, head next door to the Hilton Torrey Pines (10950 N. Torrey Pines Road) where from 3-7 p.m. Friday through Sunday on the Torreyana Terrace there will be a craft beer garden with live entertainment and street tacos. Before you head into the tournament via the hotel's course entrance, there will be the Stone Brewing Hop Wagon serving up cold craft beers from noon to sundown.