Harlequin case analysis essay

Harlequin has failed in previous attempts to enter the single title romance market. Harlequin is making a wise decision to enter the single title market with the MIRA program.

The single title genre is growing at a much faster rate. Many of these authors started their careers with Harlequin but left for other high profile single title publishers willing to pay large amounts to win over the authors. Harlequin has the business model to capture a competitive advantage in the romance novel market.

In the series romance genre Harlequin certainly has maintained a competitive advantage over the years. This method allows Harlequin to maintain a high level of creativity and at the same time keep costs low since they do not have to pay up front the millions of dollars single title novel authors require.

Having a consistent Harlequin case analysis essay has helped Harlequin establish a loyal customer base with over 70 million readers worldwide. This strategy could be phase one and phase two could be reaching out to new audiences at the big box book stores and online.

Utilizing current authors will help Harlequin get a jump start in the single title market by getting their loyal series customer base to start purchasing single title novels which would create instant revenue. Deciding if Harlequin has a competitive advantage can be looked at from two angles both providing different results.

Legal fees for retaining authors are also low for Harlequin since they use standardized contracts vs. Harlequin distributes and sells its products in two successful ways: Harlequin has fought off every major competitor in this genre and maintained consistent performance for multiple decades.

In order to grow Harlequin must enter a market that provides an opportunity to grow. It has consistently been the only player in the market as other publishers have tried and failed at the genre.

A weakness for Harlequin is that it is the leader in a market that is mature and experiencing slow growth.

Their Worldwide Library single title romance program was shut down after two years on the market. Book club sales are sold at full cover price so Harlequin has healthy profit margins from this market.

As previously discussed, it maintains the most sophisticated distribution system and global author team. The book dimensions are designed especially for the racks at the supermarkets. With a better focus and understanding of this genre Harlequin will be able to capitalize on their existing infrastructure to capture a share of this fast growing genre.

Brand loyalty, worldwide production capabilities, production efficiencies, creative control, and distribution are the strengths that Harlequin utilizes to dominate the series romance genre. Harlequin has been able to produce higher revenues and growth within this genre better than any other publisher.

To do this, it must apply its successful blueprint in the series genre and adjust it to the single title genre.

A result of the Worldwide Library shutdown was the exodus of many of their popular authors. This strategy will allow Harlequin to increase revenue and profits at a higher rate than their competitors. In the overall romance novel market Harlequin does not possess a competitive advantage.

To keep creativity at a high level Harlequin utilizes over 1, authors worldwide to develop the stories while the editors maintain strict control to ensure that the product remains consistent. Harlequin has a very strong distribution, selling and production system.

Harlequin novels are available in overretail outlets around the world.Harlequin Enterprises: The MIRA decision Industry KSF's SWOT Analysis Implementation Strengths HQ is good at recruiting talent. We will write a custom essay sample on Eharmony Case Analysis specifically for you for only $ $/page.

Brand loyalty, worldwide production capabilities, production efficiencies, creative control, and distribution are the. Harlequin Enterprises: The Mira Decision Harlequin Enterprises has dominated the series romance fiction novel market since the ’s.

Harlequin has fought off every major competitor in this genre and maintained consistent performance for multiple decades. The case study analysis will be completed on an individual basis. Instructions THE CASE: Kaizer Consulting Kaizer Consulting is an international management consulting firm that specializes in business strategy.