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Web Copy Do’s and Don’ts

Today I would like to share some of my knowledge how to write a killer web copy that attracts attention and converts leads into customers.

Do write your web copy in a conversational style. That makes it more friendly and approachable

Do use contractions. It’s intimate and more catches attention such as “I’ve” instead of “I have”, “we’ll” instead of “we will”

Do use colloquialisms. You draw your reader closer, appear more friendly, more familiar and closer. Some of them have found their way into online communication: cool -> great / broke -> having little money / make waves -> causing trouble / laid-back -> calm relaxed. Avoid misleading and regional/locally based colloquialisms.

Communicate a clear benefit / advantage

Testimonials are very powerful. Position them strategically throughout your web copy.

Don’t try to impress with fancy vocabulary and don’t be pompous. Your audience is smarter than you think!