Google Display Bounce Rate Reduction

Looking for some ideas and assistance in my latest project of Google Display ads. Currently I am running a few Display ads and am having trouble with bounce rate (80% usually). Through research and reading, it is mentioned to get best results by utilizing managed placements after setting up a discovery campaign.

My question to all of you is, other then managed placements, what are some ways to reduce bounce rate on Google Display ads.

I am looking for new and unique ways to help make my display ads even better.

Note: I am getting a high conversion rate with my ads but I know the traffic can be improved upon.

If you're not being careful, you may be showing ads internationally, or on mobile. You may want to tighten up your targeting in those regards. If you don't want any ads showing on mobile, you can exclude adsenseformobileapps.com as a placement, and also increase your negative mobile bid adjustment. Also, run a placement report to see the sites and pages your ads are showing up on. If any are inappropriate, consider adding negative keywords or excluding those sites altogether.

If you need to tighten up even more, you can try crossing your targeting vs. all the different verticals they offer, like audiences, topics, or demographics. Once you're sure your ads are showing to the right people, your bounce rate should decrease.

Yes, managed campaigns can be very good. You can pick specific pages, specific sites, or directories in a site to target with your ads. Remarketing is great too!