In 2002 Nike took their brand in another line, and that would be Skateboarding. Other skaters disliked this idea because they did not want a corporate company to take over their sport. So what would make the line sell?

The Nike SB line rode on the back of the Nike Dunk SB. At first the line had plain colors, like the Lodens, Gino 1, Paul Brown Highs, and wheat lows, but with a zoom air insole, stuff tongue and extra padding, that alone sold well.