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Creating the right environment for digital advertising to thrive

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IAB/Gamespot UK In-Game Advertising Survey

01/07/2007

This research, carried out by The IAB and GameSpot UK, explores how in-game advertising is perceived by its target market. Gamers are receptive to brand messages and that adverts do not spoil or interrupt enjoyment of playing games provided they are placed sensitively within the game environment.

This research, carried out by The IAB and GameSpot UK, explores how in-game advertising is perceived by its target market.