Proactive vs Reactive PR

Did you know that PR (Public Relations) can be either proactive or reactive? Small businesses need to be aware that it is both. Proactive PR is when you’ve got something positive happening that you want people to know about, such as a special event, a promotion, a new hire, etc… Reactive PR is when something not so great happens in your business or industry. For example your industry has a major rule change, your restaurant has a food bourne illness outbreak or your retail store has a small fire. If the fire is not going to shut down your store, you want people to know you are still open for business. Press releases can be sent out during any of these occasions and countless others to bring the media’s attention to your story. As a small business owner, make sure you have the ability or outsource capability to send out press releases quickly as new things, good or bad, happen within your business.