EMP rolls out new-age 3D products

Dubai, January 28, 2008

EMP3D, the newly-established division of Emirates Marketing and Promotions (EMP), has launched two 3D consumer products featuring a collection of images offering the sharpest clarity and depth, with a built-in 3D viewer.

The first product called ‘The 7 Secrets of the Emirates’ is a postcard-size set of seven stunning images of the UAE, aimed at promoting the history and culture of the country. EMP has created an archive of hundreds of images to release more sets under the series, a company official said.

The second product, named 3DVeeDee, is a set of 18 high-quality 3D photographs covering a broad range of topics, ranging from education to physics, tourism to sports. Designed like a book with a glossy cover and a sleeve, this high quality product also comes with a built-in 3D viewer.

“Consumers in the UAE will be able to purchase the first two products in the series very soon, and the entire range will be extended to the GCC and the Arab world later in the year, said Ahmad Tahlak, CEO of EMP.

The 3D viewer required to view the images comes as a pop-up when the package is opened. ”The amazing thing about the advanced 3D technology is the sharpness and clarity,” Tahlak noted.

“Each image brings the topic alive, creating a powerful impact. This is 3D with a new modern face, using cutting edge technology to take 3D to the next level. This technology opens the doors for unique consumer products targeted at entertainment, education, tourism, and corporate promotions.”

As part of the launch of the ‘7 Secrets of UAE’, EMP has announced an attractive promotion offering annual prizes worth Dh48 million ($13.07 million).

“Each set has a unique serial number, which can be used to register by SMS, phone or website to qualify to win daily prizes worth up to Dh500,000. Winners will be chosen when the mascot ‘Katkoot’ ( “cute” in Arabic) travels all over the country and randomly plants a UAE flag in each of seven locations at midnight, every night. The campaign also ensures that every customer wins a prize,” he explained.

3DVeeDee (Latin meaning of “I see in 3D”), contains 18 3D images covering a broad range of topics, including education (the human body, solar system, alphabet, mathematics, physics, chemistry, medicine), tourism, sports, religion (stories from the Holy Quran, Hajj, Prayer), nature, fairy tales (Aladdin, Ali Baba, Cinderella, Alice in Wonderland); and many other categories. At the back of each photograph is detailed explanation in Arabic and English.

EMP3D plans to release at least 200 new titles under the 3DVeeDee series within the next two years targeted at tourists, students and the public.-TradeArabia News Service