Social Business Engine: The enterprise podcast on social media, content marketing, social selling and employee advocacy.Wed, 20 Sep 2017 09:00:00 +0000Tue, 26 Sep 2017 21:45:15 +0000Libsyn WebEngine 2.0http://www.socialbusinessengine.com
enhttp://www.socialbusinessengine.combernie@findandconvert.com (bernie@findandconvert.com)http://static.libsyn.com/p/assets/8/2/1/6/8216c642f329af25/iTunes-1400x1400.jpgSocial Business Engine: The enterprise podcast on social media, content marketing, social selling and employee advocacy.Bernie Borges - Host of the Social Business Engine Podcastbernieborges,business,content,contentmarketing,contentstrategy,employeeadvocacy,marketing,media,sales,social,socialbusiness,socialmedia,socialnetworking,youtubecleanbernie@findandconvert.comepisodicDigital Customer eXperience is the New Battle GroundDigital Customer eXperience is the New Battle GroundWed, 20 Sep 2017 09:00:00 +0000Dayle Hall, SVP of Marketing at Lithium Technologies is back for episode three of this UpClose Podcast Series. So far of The 5 Most Influential Topics for B2B Marketing, we've discussed influencer marketing and data overload. On this episode, we're focusing on digital customer experience. This is a big topic, and we cover as much as we can in this short podcast episode. The statistics we point out further bolster the argument to engage on the digital customer experience (CX) battle ground.

]]>Dayle Hall, SVP of Marketing at Lithium Technologies is back for episode three of this UpClose Podcast Series. So far of The 5 Most Influential Topics for B2B Marketing, we've discussed influencer marketing and data overload. On this episode, we're focusing on digital customer experience. This is a big topic, and we cover as much as we can in this short podcast episode. The statistics we point out further bolster the argument to engage on the digital customer experience (CX) battle ground.

]]>18:01cleancommunity,customerexperience,contentmarketing,socialselling,bernieborges,b2bmarketing,lithiumtechnologies,daylehall,marketingdataDayle Hall, SVP of Marketing at Lithium Technologies is back for episode three of this UpClose Podcast Series. So far of The 5 Most Influential Topics for B2B Marketing, we've discussed influencer marketing and data overload. On this episode, we're focusing on digital customer experience. This is a big topic, and we cover as much as we can in this short podcast episode. The statistics we point out further bolster the argument to engage on the digital customer experience (CX) battle ground.3177fullData Overload: How Do You Harness It?Data Overload: How Do You Harness It?Wed, 13 Sep 2017 04:01:00 +0000Dayle Hall, SVP of Marketing at Lithium Technologies is joining me for episode 2 of this UpClose Podcast Series to discuss an issue many marketers are facing — data overload. This five part series covers The 5 Most Influential Topics for B2B Marketing. In the second episode, Dayle explains how B2B marketers can harness all of the data that's available to them.

How to Overcome Data Overload

The volume of data available to B2B marketers today can be intimidating. Dayle says to focus on these three elements to get a better hold on your data — people, process, and technology.

People: Hire the right talent to get and use data insights. You'll need demand generation professionals and data scientists. Marketing leadership needs to work with business analytics experts to help craft the story.

Process: Create a process for gathering, listening, analyzing, and improving your data. Each company as a whole should adopt a performance driven mentality and understand the value of data.

Technology: Feed data into your tools and integrate at scale. Marketers should leverage analytics resources to measure traffic and performance. Integrate data into your marketing automation system to optimize campaigns, and tie campaign data to your CRM and active pipeline opportunities to run conversion analysis.

Harnessing the available data in your marketing efforts will improve your relationship with stakeholders. A successful data driven marketer will build trust and rapport with sales, which can eventually lead to sales and marketing alignment.

View the show notes page: http://www.socialbusinessengine.com/podcasts/data-overload-how-harness-it

]]>Dayle Hall, SVP of Marketing at Lithium Technologies is joining me for episode 2 of this UpClose Podcast Series to discuss an issue many marketers are facing — data overload. This five part series covers The 5 Most Influential Topics for B2B Marketing. In the second episode, Dayle explains how B2B marketers can harness all of the data that's available to them.

The volume of data available to B2B marketers today can be intimidating. Dayle says to focus on these three elements to get a better hold on your data — people, process, and technology.

People: Hire the right talent to get and use data insights. You'll need demand generation professionals and data scientists. Marketing leadership needs to work with business analytics experts to help craft the story.

Process: Create a process for gathering, listening, analyzing, and improving your data. Each company as a whole should adopt a performance driven mentality and understand the value of data.

Technology: Feed data into your tools and integrate at scale. Marketers should leverage analytics resources to measure traffic and performance. Integrate data into your marketing automation system to optimize campaigns, and tie campaign data to your CRM and active pipeline opportunities to run conversion analysis.

Harnessing the available data in your marketing efforts will improve your relationship with stakeholders. A successful data driven marketer will build trust and rapport with sales, which can eventually lead to sales and marketing alignment.

View the show notes page: http://www.socialbusinessengine.com/podcasts/data-overload-how-harness-it

]]>22:48cleanmarketing,data,bernieborges,socialbusinessengine,lithiumtechnologies,daylehall,upclosepodcastseriesDayle Hall, SVP of Marketing at Lithium Technologies is joining me for episode 2 of this special UpClose Podcast Series to discuss an issue many marketers are facing — data overload. This five part series covers The 5 Most Influential Topics for B2B Marketing. In episode two, Dayle explains how B2B marketers can harness all of the data that's available to them.3176fullBernie BorgesB2B Influencer Marketing is Dead - All Hail Marketing to Influencers!B2B Influencer Marketing is Dead - All Hail Marketing to Influencers!Wed, 06 Sep 2017 04:01:00 +0000Dayle Hall, SVP of Marketing at Lithium Technologies, is joining me for this special UpClose Podcast Series. In this five part series, we are looking at The 5 Most Influential Topics for B2B Marketing. In episode one, Dayle explains effective B2B influencer marketing and reviews a few case studies of B2B brands succeeding at influencer marketing.

View the show notes page: http://www.socialbusinessengine.com/podcasts/b2b-influencer-marketing-dead

]]>Dayle Hall, SVP of Marketing at Lithium Technologies, is joining me for this special UpClose Podcast Series. In this five part series, we are looking at The 5 Most Influential Topics for B2B Marketing. In episode one, Dayle explains effective B2B influencer marketing and reviews a few case studies of B2B brands succeeding at influencer marketing.

View the show notes page: http://www.socialbusinessengine.com/podcasts/b2b-influencer-marketing-dead

]]>24:08cleanb2b,socialselling,bernieborges,b2bmarketing,influencermarketing,socialbusinessengine,lithiumtechnologies,daylehall,b2binfluencermarketingDayle Hall, SVP of Marketing at Lithium Technologies, is joining me for this special UpClose Podcast Series. In this five part series, we are looking at The 5 Most Influential Topics for B2B Marketing. In episode one, Dayle explains effective B2B influencer marketing and reviews a few case studies of B2B brands succeeding at influencer marketing.
View the show notes page: http://www.socialbusinessengine.com/podcasts/b2b-influencer-marketing-dead175fullMarketing as a Profit CenterMarketing as a Profit CenterWed, 30 Aug 2017 09:00:00 +0000I recently sat down with Joe Pulizzi, Founder and CEO of Content Marketing Institute. We discussed his new book Killing Marketing, which is essentially about making marketing a profit center. Don’t believe me? Read on or watch my video conversation with Joe below.

View the show notes page: http://www.socialbusinessengine.com/podcasts/marketing-profit-center

]]>I recently sat down with Joe Pulizzi, Founder and CEO of Content Marketing Institute. We discussed his new book Killing Marketing, which is essentially about making marketing a profit center. Don’t believe me? Read on or watch my video conversation with Joe below.

View the show notes page: http://www.socialbusinessengine.com/podcasts/marketing-profit-center

]]>15:06cleanmarketing,ama,tampa,contentmarketing,joepulizzi,bernieborges,cmi,contentmarketinginstitute,socialbusinessengine,contentmarketingworld,vengresoI recently sat down with Joe Pulizzi, Founder and CEO of Content Marketing Institute. We discussed his new book Killing Marketing, which is essentially about making marketing a profit center. Don’t believe me? Read on or watch my video conversation with Joe below.
View the show notes page: http://www.socialbusinessengine.com/podcasts/marketing-profit-center3174fullPodcasting Trifecta for Sales Leadership, Sales Professionals, & Marketing PractitionersPodcasting Trifecta for Sales Leadership, Sales Professionals, & Marketing PractitionersWed, 23 Aug 2017 09:00:00 +0000Episode 173 is a special episode. I joined up with two of my co-founders at Vengreso on a recorded Zoom video call to discuss podcasting. When you listen to the podcast above or watch the video below you'll meet Phil Gerbyshak, Chief Digital Officer at Vengreso, and Mario Martinez, Jr., CEO at Vengreso. Phil and Mario both host their own podcast. Essentially, the Vengreso team has three podcasts. On this episode, we explain what they are, how each is unique, and frankly why we think you might care. You'll also hear why we podcast and how having one helps to build your credibility and influence.

View the show notes page: http://www.socialbusinessengine.com/podcasts/podcasting-trifecta-sales-leadership-sales-professionals-marketing-practitioners

]]>Episode 173 is a special episode. I joined up with two of my co-founders at Vengreso on a recorded Zoom video call to discuss podcasting. When you listen to the podcast above or watch the video below you'll meet Phil Gerbyshak, Chief Digital Officer at Vengreso, and Mario Martinez, Jr., CEO at Vengreso. Phil and Mario both host their own podcast. Essentially, the Vengreso team has three podcasts. On this episode, we explain what they are, how each is unique, and frankly why we think you might care. You'll also hear why we podcast and how having one helps to build your credibility and influence.

View the show notes page: http://www.socialbusinessengine.com/podcasts/podcasting-trifecta-sales-leadership-sales-professionals-marketing-practitioners

]]>21:22cleanpodcast,marketing,sales,podcasting,content,philgerbyshak,contentmarketing,socialbusiness,socialbusinessengine,salespro,sellingwithsocial,vengreso,mariomartinezjr,conversationswithphil,salesleaderOn episode 173 I joined up with two of my co-founders at Vengreso on a Zoom video call to discuss podcasting. You'll meet Phil Gerbyshak and Mario Martinez, Jr. Phil and Mario both host their own podcast. Tune in to find out what they are, and how each is unique. You'll also hear how having a podcast helps to build credibility and influence.
View the show notes page: http://www.socialbusinessengine.com/podcasts/podcasting-trifecta-sales-leadership-sales-professionals-marketing-practitioners3173fullHarnessing Data through AI to Understand the B2B Buyer’s JourneyHarnessing Data through AI to Understand the B2B Buyer’s JourneyTue, 15 Aug 2017 15:33:20 +0000Raviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It's long, it’s complex, there are more people involved, and there is a ton of data spread across both structured and unstructured sources.

He explains how CaliberMind uses machine learning techniques to harness data across the broad spectrum of sources, resulting in improved sales pipeline and accelerated close rates. We also discuss why he believes that Artificial Intelligence (AI) is overhyped and what marketers need to understand to take advantage of the power and potential of AI. This take-away alone is worth the listen!

View the show notes page: http://www.socialbusinessengine.com/podcasts/harnessing-data-through-ai-understand-b2b-buyers-journey

]]>Raviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It's long, it’s complex, there are more people involved, and there is a ton of data spread across both structured and unstructured sources.

He explains how CaliberMind uses machine learning techniques to harness data across the broad spectrum of sources, resulting in improved sales pipeline and accelerated close rates. We also discuss why he believes that Artificial Intelligence (AI) is overhyped and what marketers need to understand to take advantage of the power and potential of AI. This take-away alone is worth the listen!

View the show notes page: http://www.socialbusinessengine.com/podcasts/harnessing-data-through-ai-understand-b2b-buyers-journey

]]>45:57cleanmarketing,data,sales,ai,bernieborges,machinelearning,socialbusinessengine,vengreso,calibermind,ravivturnerRaviv Turner is Co-Founder and CEO at CaliberMind. On this episode, he and I discuss the challenges B2B marketers face in understanding the lengthy buyer’s journey. It's long, it’s complex, there are more people involved, and there is a ton of data spread across both structured and unstructured sources.3172fullThe Evolution of Marketing Technology and What It Means for MarketersThe Evolution of Marketing Technology and What It Means for MarketersWed, 09 Aug 2017 09:00:00 +0000Scott Brinker is Co-Founder & Chief Technology Officer at ion interactive inc., a marketing software company that helps with the creation of interactive content. He lives at the intersection of marketing and technology.

On this episode, Scott and I discuss the evolution of marketing technology and how it impacts marketers in their job, career, and overall performance as marketing professionals. You'll also find out why Scott says marketing should be considered an Olympic sport.

View the show notes: http://www.socialbusinessengine.com/podcasts/evolution-marketing-technology

]]>Scott Brinker is Co-Founder & Chief Technology Officer at ion interactive inc., a marketing software company that helps with the creation of interactive content. He lives at the intersection of marketing and technology.

On this episode, Scott and I discuss the evolution of marketing technology and how it impacts marketers in their job, career, and overall performance as marketing professionals. You'll also find out why Scott says marketing should be considered an Olympic sport.

View the show notes: http://www.socialbusinessengine.com/podcasts/evolution-marketing-technology

]]>40:35cleanbernieborges,martech,socialbusinessengine,marketingtechnology,scottbrinker,vengreso,ioninteractiveScott Brinker is Co-Founder & CTO at ion interactive inc., a marketing software company that helps with the creation of interactive content. On this episode, Scott and I discuss the evolution of marketing technology and how it impacts marketers in their job, career, and overall performance as marketing professionals. You'll also find out why Scott says marketing should be considered an Olympic sport.
View the show notes: http://www.socialbusinessengine.com/podcasts/evolution-marketing-technology3171fullNew Rules of Marketing Are FunNew Rules of Marketing Are FunWed, 02 Aug 2017 09:00:00 +0000David Meerman Scott is a globe trotting speaker and international best selling author. He is also on the advisory board at Vengreso, where I’m CMO and a co-founder. It’s truly an honor to know David, as I’ve long admired his body of work. David has published ten books on marketing strategy, one of which has become a classic. He's a successful practitioner of the marketing strategies and tactics he references. The case study examples he shares in this podcast will inspire you.

If you ever get a chance to see David Meerman Scott speak, I promise you two things: he’s very high energy, and he will blow your mind with insights, ideas, and examples of real people and real businesses succeeding with the new rules of marketing and PR. In this podcast episode, David and I discuss what's new in the latest edition of this classic The New Rules of Marketing and PR, and he also explains why a lot of his content is ungated.

View the show notes page: http://www.socialbusinessengine.com/podcasts/new-rules-marketing-fun

]]>David Meerman Scott is a globe trotting speaker and international best selling author. He is also on the advisory board at Vengreso, where I’m CMO and a co-founder. It’s truly an honor to know David, as I’ve long admired his body of work. David has published ten books on marketing strategy, one of which has become a classic. He's a successful practitioner of the marketing strategies and tactics he references. The case study examples he shares in this podcast will inspire you.

If you ever get a chance to see David Meerman Scott speak, I promise you two things: he’s very high energy, and he will blow your mind with insights, ideas, and examples of real people and real businesses succeeding with the new rules of marketing and PR. In this podcast episode, David and I discuss what's new in the latest edition of this classic The New Rules of Marketing and PR, and he also explains why a lot of his content is ungated.

View the show notes page: http://www.socialbusinessengine.com/podcasts/new-rules-marketing-fun

]]>43:57cleancontentmarketing,newsjacking,bernieborges,davidmeermanscott,contentstrategy,socialbusinessengine,newbook,vengreso,newrulesofmarketing,realtimecommunicationsDavid Meerman Scott is a globe trotting speaker and international best selling author. He is also on the advisory board at Vengreso, where I’m CMO and a co-founder. David has published ten books on marketing strategy, one of which has become a classic. He's a successful practitioner of the marketing strategies and tactics he references. The case study examples he shares in this podcast will inspire you.
View the show notes page: http://www.socialbusinessengine.com/podcasts/new-rules-marketing-fun3170fullThe Journey to Sales 3.0The Journey to Sales 3.0Tue, 25 Jul 2017 19:05:28 +0000Gerhard Gshwandtner is the Founder and CEO of Selling Power Magazine, the leading media property that provides senior sales managers with high-quality content.

On this episode, Gerhard opens up about the three biggest trends in business all leaders must understand on their journey to Sales 3.0.

View the show notes: http://www.socialbusinessengine.com/podcasts/journey-sales-3

]]>Gerhard Gshwandtner is the Founder and CEO of Selling Power Magazine, the leading media property that provides senior sales managers with high-quality content.

On this episode, Gerhard opens up about the three biggest trends in business all leaders must understand on their journey to Sales 3.0.

View the show notes: http://www.socialbusinessengine.com/podcasts/journey-sales-3

]]>37:25cleanbusiness,leaders,bernieborges,socialbusinessengine,vengreso,sellingpowermagazine,gerhardgshwandtner,sales30,modernbusinessGerhard Gshwandtner is the Founder and CEO of Selling Power Magazine, the leading media property that provides senior sales managers with high-quality content.
On this episode, Gerhard opens up about the three biggest trends in business all leaders must understand on their journey to Sales 3.0.
View the show notes: http://www.socialbusinessengine.com/podcasts/journey-sales-33169fullBernie Borges Human Assisted AI Breeds Social SalesWed, 19 Jul 2017 10:00:00 +0000Scott Lewis is the Co-Founder and CEO of KickFactory — a personalized engagement platform that utilizes artificial intelligence (AI) to identify potential sales opportunities on social media.The program finds a potential customer based on social media activities, suggests the best reply for a brand (client), and the best place for a conversion.

Scott shares how KickFactory combines the power of AI with community managers – real people - who confirm the identification of a prospective buyer and confirm the reply message (provided by AI) before sending the message. In other words, it’s AI engaged in sales actions!

View the show notes page: http://www.socialbusinessengine.com/podcasts/human-assisted-ai-breeds-social-sales

]]>Scott Lewis is the Co-Founder and CEO of KickFactory — a personalized engagement platform that utilizes artificial intelligence (AI) to identify potential sales opportunities on social media.The program finds a potential customer based on social media activities, suggests the best reply for a brand (client), and the best place for a conversion.

Scott shares how KickFactory combines the power of AI with community managers – real people - who confirm the identification of a prospective buyer and confirm the reply message (provided by AI) before sending the message. In other words, it’s AI engaged in sales actions!

View the show notes page: http://www.socialbusinessengine.com/podcasts/human-assisted-ai-breeds-social-sales

]]>37:10cleanai,socialmedia,socialselling,bernieborges,socialbusinessengine,digitalsales,vengreso,kickfactory,scottlewisThe Rise of Account Based Marketing through AIWed, 12 Jul 2017 08:00:00 +0000Nate Skinner, Vice President of Product Marketing at Salesforce, has been in B2B marketing for ten years with a focus on enterprise software, cloud, and mobile technology. Nate is responsible for B2B marketing for Salesforce, Pardot, and Einstein. Nate and I are diving into Salesforce Einstein Accounts Based Marketing (ABM). You’re going to learn what it is, how it’s used, and examples of Salesforce Einstein in action.

If you’re a regular listener to this podcast, you’ve noticed that I’m paying quite a bit of attention to artificial intelligence (AI) and how it impacts marketing professionals and the sales process. I believe the lines are blurring between marketing and sales. My conversation with Nate provides more validation that we’re seeing the convergence of marketing and sales, and how AI and account-based marketing play a significant role in this convergence.

View the show notes page: http://www.socialbusinessengine.com/podcasts/the-rise-of-account-based-marketing-through-ai

]]>Nate Skinner, Vice President of Product Marketing at Salesforce, has been in B2B marketing for ten years with a focus on enterprise software, cloud, and mobile technology. Nate is responsible for B2B marketing for Salesforce, Pardot, and Einstein. Nate and I are diving into Salesforce Einstein Accounts Based Marketing (ABM). You’re going to learn what it is, how it’s used, and examples of Salesforce Einstein in action.

If you’re a regular listener to this podcast, you’ve noticed that I’m paying quite a bit of attention to artificial intelligence (AI) and how it impacts marketing professionals and the sales process. I believe the lines are blurring between marketing and sales. My conversation with Nate provides more validation that we’re seeing the convergence of marketing and sales, and how AI and account-based marketing play a significant role in this convergence.

View the show notes page: http://www.socialbusinessengine.com/podcasts/the-rise-of-account-based-marketing-through-ai

What we’re doing at Vengreso is relevant to the editorial mission of the Social Business Engine podcast. It is my goal that each episode brings you valuable insights from brands, tech companies, authors and analysts that might get you inspired to think differently and take action to improve results in your business or your career.

So, in that context, I’m introducing you to my co-founders at Vengreso. To be clear, I'm NOT pitching you on our company. Rather, I want to share with you a need we recognized in the way that businesses implement digital sales strategies, and how we’re addressing that need through digital sales transformation – aka the digital selling ecosystem.

You will hear how Vengreso addresses the digital sales transformation and hopefully, you'll notice our passion and inspiration for "the movement" that makes up this digital sales ecosystem.

View the show notes page: http://www.socialbusinessengine.com/podcasts/shattering-the-digital-sales-paradigm

]]>On this special episode, I interview my co-founders at Vengreso.

What we’re doing at Vengreso is relevant to the editorial mission of the Social Business Engine podcast. It is my goal that each episode brings you valuable insights from brands, tech companies, authors and analysts that might get you inspired to think differently and take action to improve results in your business or your career.

So, in that context, I’m introducing you to my co-founders at Vengreso. To be clear, I'm NOT pitching you on our company. Rather, I want to share with you a need we recognized in the way that businesses implement digital sales strategies, and how we’re addressing that need through digital sales transformation – aka the digital selling ecosystem.

You will hear how Vengreso addresses the digital sales transformation and hopefully, you'll notice our passion and inspiration for "the movement" that makes up this digital sales ecosystem.

View the show notes page: http://www.socialbusinessengine.com/podcasts/shattering-the-digital-sales-paradigm

]]>33:19cleanphilgerbyshak,socialselling,bernieborges,vivekavonrosen,digitalselling,socialbusinessengine,vengreso,mariomartinez,brynnetillman,kurtshaver,colleenmckennaWhy Marketers Should Embrace the Age of the AlgorithmsWed, 28 Jun 2017 07:00:00 +0000Susan Etlinger, an Industry Analyst at Altimeter, a Prophet company is the featured guest on episode 165. Susan is a globally recognized expert in digital strategy, with a focus on artificial intelligence, big data, analytics and digital ethics. She conducts independent research and has authored a series of reports available for download at Prophet.com. If you’re a regular listener of this podcast, you’ve "met" some of Susan’s colleagues at Altimeter Group including Charlene Li, Brian Solis, and Ed Terpening.

On this episode, Susan and I discuss the evolving role of big data, artificial intelligence, chatbots, and examples of how they’re used in business and where they’re heading. This conversation is grounded in practical reality for marketing and sales professionals to help you understand the impact of the age of the algorithm in 2017. Susan provides a sneak peek of her latest report titled The Conversational Business which is available to download for free.

View the show notes page: http://www.socialbusinessengine.com/podcasts/why-marketers-should-embrace-the-age-of-the-algorithms

]]>Susan Etlinger, an Industry Analyst at Altimeter, a Prophet company is the featured guest on episode 165. Susan is a globally recognized expert in digital strategy, with a focus on artificial intelligence, big data, analytics and digital ethics. She conducts independent research and has authored a series of reports available for download at Prophet.com. If you’re a regular listener of this podcast, you’ve "met" some of Susan’s colleagues at Altimeter Group including Charlene Li, Brian Solis, and Ed Terpening.

On this episode, Susan and I discuss the evolving role of big data, artificial intelligence, chatbots, and examples of how they’re used in business and where they’re heading. This conversation is grounded in practical reality for marketing and sales professionals to help you understand the impact of the age of the algorithm in 2017. Susan provides a sneak peek of her latest report titled The Conversational Business which is available to download for free.

View the show notes page: http://www.socialbusinessengine.com/podcasts/why-marketers-should-embrace-the-age-of-the-algorithms

]]>46:03cleantechnology,innovation,prophet,ai,altimeter,bernieborges,socialbusinessengine,chatbots,susanetlingerNiche Blogging Moves the Needle at ANSYSWed, 14 Jun 2017 07:00:00 +0000Sandy Adam, Global Manager of Social Media Marketing at ANSYS, returns for her second episode. In case you missed her first appearance on the podcast, let me give you a little background on ANSYS. They're a global leader in engineering simulation software with about 3,000 employees, many of whom have advanced degrees. Their software is used in the creation of rockets, cars, and even smartphones. Sandy is back to update us on how their content – specifically their blog – is moving the needle at ANSYS.

View the show notes page: http://www.socialbusinessengine.com/podcasts/niche-blogging-moves-the-needle-at-ansys

]]>Sandy Adam, Global Manager of Social Media Marketing at ANSYS, returns for her second episode. In case you missed her first appearance on the podcast, let me give you a little background on ANSYS. They're a global leader in engineering simulation software with about 3,000 employees, many of whom have advanced degrees. Their software is used in the creation of rockets, cars, and even smartphones. Sandy is back to update us on how their content – specifically their blog – is moving the needle at ANSYS.

View the show notes page: http://www.socialbusinessengine.com/podcasts/niche-blogging-moves-the-needle-at-ansys

]]>32:12cleansoftware,engineering,ansys,niche,contentmarketing,bernieborges,technicalwriting,socialbusinessengine,sandyadam,nicheblogging,businessblogBe a Sales Sherpa via Hyper-Connected SellingWed, 07 Jun 2017 08:00:00 +0000Back for another appearance on Social Business Engine, David J.P. Fisher joins me for episode 163. David, a.k.a. DFish, is a speaker, writer and author of seven books, a musician, a sales coach, a podcaster, and a salsa dancer - really, I've witnessed it! His books are about selling, networking, and building relationships. DFish's latest book is Hyper-Connected Selling: Winning More Business by Leveraging Digital Influence and Creating Human Connection.

View the show notes page: http://www.socialbusinessengine.com/podcasts/be-a-sales-sherpa-via-hyper-connected-selling

View the show notes page: http://www.socialbusinessengine.com/podcasts/be-a-sales-sherpa-via-hyper-connected-selling

]]>34:14cleannetworking,marketing,sales,entrepreneur,author,socialselling,bernieborges,socialbusinessengine,davidjpfisher,dfish,hyperconnectedselling5 Ways to Get Huge Value from Attending a Social Media ConferenceWed, 31 May 2017 08:00:00 +0000Over the last couple of years, I've featured multiple guests who were speakers at the Social Media Strategies Summit conferences. Today's guest is the unsung hero behind the scenes of those conferences, Breanna Jacobs. Breanna is the VP of Conference Production at Global Strategic Management Institute (GSMI), a conference and training company.

Breanna works to plan, organize and put on The Social Media Strategies Summit conferences three times a year. They’re delivered in San Francisco, Chicago, and New York. Be sure to catch the 15% promo code Breanna provides at the end of this post.

I've had the pleasure and honor of working with Breanna at seven Summits, both as an emcee and a speaker. For this episode, I asked Breanna to share her deep insights into how to get huge value and ROI when you attend a conference. I can’t think of anyone more qualified than Breanna to share these insights with you considering how many conferences she puts on each year.

View the show notes page: five-ways-get-huge-value-from-attending-conferences/five-ways-get-huge-value-from-attending-conferences

]]>Over the last couple of years, I've featured multiple guests who were speakers at the Social Media Strategies Summit conferences. Today's guest is the unsung hero behind the scenes of those conferences, Breanna Jacobs. Breanna is the VP of Conference Production at Global Strategic Management Institute (GSMI), a conference and training company.

Breanna works to plan, organize and put on The Social Media Strategies Summit conferences three times a year. They’re delivered in San Francisco, Chicago, and New York. Be sure to catch the 15% promo code Breanna provides at the end of this post.

I've had the pleasure and honor of working with Breanna at seven Summits, both as an emcee and a speaker. For this episode, I asked Breanna to share her deep insights into how to get huge value and ROI when you attend a conference. I can’t think of anyone more qualified than Breanna to share these insights with you considering how many conferences she puts on each year.

View the show notes page: five-ways-get-huge-value-from-attending-conferences/five-ways-get-huge-value-from-attending-conferences

]]>30:14cleanconference,socialmedia,socialbusiness,gsmi,bernieborges,socialmediaconference,socialbusinessengine,socialmediastrategiessummit,socialmediaevent,breannajacobsHow GoDaddy Improved their Brand through an Advocacy ProgramWed, 24 May 2017 08:00:00 +0000This week's guest is Stacey DePolo, Social Advocacy Manager at GoDaddy. Stacey has 20 years experience in digital marketing. She's worked with tech brands, authors, entertainers, artists, and non-profits, specializing in brand advocacy, influencer marketing, customer experience and social media. At GoDaddy, Stacey has been focused on turning their brand image around through customer and employee advocacy strategies.

GoDaddy is the world's largest domain registrar with 71 million domains under management. The company is dedicated to small, independent ventures and has more than 16 million customers worldwide. The organization employees more than 7,000 employees with 14 facilities worldwide. On this podcast episode, Stacey reveals how she was able to turn GoDaddy’s brand image around from a hated brand to a respected brand.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-godaddy-improved-their-brand-through-an-advocacy-program

]]>This week's guest is Stacey DePolo, Social Advocacy Manager at GoDaddy. Stacey has 20 years experience in digital marketing. She's worked with tech brands, authors, entertainers, artists, and non-profits, specializing in brand advocacy, influencer marketing, customer experience and social media. At GoDaddy, Stacey has been focused on turning their brand image around through customer and employee advocacy strategies.

GoDaddy is the world's largest domain registrar with 71 million domains under management. The company is dedicated to small, independent ventures and has more than 16 million customers worldwide. The organization employees more than 7,000 employees with 14 facilities worldwide. On this podcast episode, Stacey reveals how she was able to turn GoDaddy’s brand image around from a hated brand to a respected brand.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-godaddy-improved-their-brand-through-an-advocacy-program

]]>41:46cleanadvocacy,godaddy,socialmedia,socialbusiness,bernieborges,employeeadvocacy,customeradvocacy,staceydepoloHow to Integrate Personalized Video Email into Digital SalesWed, 17 May 2017 08:00:00 +0000On this episode, I'm joined by Ethan Beute, Vice President of Marketing at BombBomb Digital Video. A masterful communicator, and teacher, Ethan is all about connecting goals to strategies and tactics. During our conversation, he explains how to use video email in a digital sales strategy.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-to-integrate-personalized-video-email-into-digital-sales

]]>On this episode, I'm joined by Ethan Beute, Vice President of Marketing at BombBomb Digital Video. A masterful communicator, and teacher, Ethan is all about connecting goals to strategies and tactics. During our conversation, he explains how to use video email in a digital sales strategy.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-to-integrate-personalized-video-email-into-digital-sales

]]>43:11cleanvideo,sales,socialbusiness,bombbomb,socialselling,bernieborges,socialbusinessengine,digitalsales,ethanbeute,findandconvertSecrets to Instagram Branded ContentTue, 09 May 2017 15:55:38 +0000Melanie Deziel is the former director of creative strategy for Time Inc. and an award-winning branded content consultant, educator, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices. Melanie is also the founder of The Overlap League, a native ad newsletter, and is on the board of the Native Advertising Institute.

You may remember her from episode 91 back in December 2015. Since her last appearance on the Social Business Engine podcast, she's started her own consulting firm. She works with publishers and brands of all sizes, helping them to hone their content strategies across various platforms.

On this episode, we’re going to look at the “why,” and to some extent, the “how” of using Instagram in your social strategy.

View the show notes page: http://www.socialbusinessengine.com/podcasts/secrets-to-instagram-branded-content

]]>Melanie Deziel is the former director of creative strategy for Time Inc. and an award-winning branded content consultant, educator, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices. Melanie is also the founder of The Overlap League, a native ad newsletter, and is on the board of the Native Advertising Institute.

You may remember her from episode 91 back in December 2015. Since her last appearance on the Social Business Engine podcast, she's started her own consulting firm. She works with publishers and brands of all sizes, helping them to hone their content strategies across various platforms.

On this episode, we’re going to look at the “why,” and to some extent, the “how” of using Instagram in your social strategy.

View the show notes page: http://www.socialbusinessengine.com/podcasts/secrets-to-instagram-branded-content

]]>44:01cleanimages,visual,branding,socialmedia,instagram,contentmarketing,bernieborges,socialmediastrategy,socialbusinessengine,melaniedezielThe Transformation of Selling through Digital EnablementWed, 03 May 2017 05:00:00 +0000This week's podcast guest is Charlene Li, Principal Analyst at Altimeter, a Prophet Company. Back on episode 94, we discussed key takeaways from her book The Engaged Leader. Charlene has authored five books and is a popular keynote speaker. As an expert in social media and digital technologies, Charlene gives a lot of attention and thought to the disruption of technology on business and how companies need to evolve.

On this episode, we dig into one of Altimeter’s most recent research reports conducted by Charlene, The Transformation of Selling: How Digital Enables Seamless Selling. You'll learn a lot about what's in the report on this podcast, but I strongly encourage you to download it. It's free, and there's just no way we could cover everything in this episode.

Two years ago Charlene realized how significantly social selling is changing. This morphed her focus of the report to include more than just social selling. It now covers the entire sales process. Tune into this episode to hear current research from this report.

View the show notes page: http://www.socialbusinessengine.com/podcasts/the-transformation-of-selling-through-digital-enablement

]]>This week's podcast guest is Charlene Li, Principal Analyst at Altimeter, a Prophet Company. Back on episode 94, we discussed key takeaways from her book The Engaged Leader. Charlene has authored five books and is a popular keynote speaker. As an expert in social media and digital technologies, Charlene gives a lot of attention and thought to the disruption of technology on business and how companies need to evolve.

On this episode, we dig into one of Altimeter’s most recent research reports conducted by Charlene, The Transformation of Selling: How Digital Enables Seamless Selling. You'll learn a lot about what's in the report on this podcast, but I strongly encourage you to download it. It's free, and there's just no way we could cover everything in this episode.

Two years ago Charlene realized how significantly social selling is changing. This morphed her focus of the report to include more than just social selling. It now covers the entire sales process. Tune into this episode to hear current research from this report.

View the show notes page: http://www.socialbusinessengine.com/podcasts/the-transformation-of-selling-through-digital-enablement

]]>39:13cleanmarketing,sales,research,socialbusiness,socialselling,bernieborges,charleneli,altimetergroup,newresearchThe Birth of the Employee Ambassador Program at DeloitteWed, 26 Apr 2017 11:12:08 +0000Turner Roach, Social Media Marketing Manager at Deloitte, has been leading their employee advocacy program for over a year. He spent the last five years of his career working in social media and providing training for Deloitte employees to get comfortable using social media. In episode 157 of the Social Business Engine podcast, Turner reveals how Deloitte went from zero to more than 7,000 employees participating in their ambassador program. You'll also hear the substantial impact the employees' participation has on website traffic.

View the show notes: http://www.socialbusinessengine.com/podcasts/the-birth-of-the-employee-ambassador-program-at-deloitte

]]>Turner Roach, Social Media Marketing Manager at Deloitte, has been leading their employee advocacy program for over a year. He spent the last five years of his career working in social media and providing training for Deloitte employees to get comfortable using social media. In episode 157 of the Social Business Engine podcast, Turner reveals how Deloitte went from zero to more than 7,000 employees participating in their ambassador program. You'll also hear the substantial impact the employees' participation has on website traffic.

View the show notes: http://www.socialbusinessengine.com/podcasts/the-birth-of-the-employee-ambassador-program-at-deloitte

]]>35:51cleansocialmedia,deloitte,socialmediamarketing,socialbusiness,bernieborges,employeeadvocacy,turnerroachTactics to Increase Employee Engagement on Social MediaWed, 19 Apr 2017 05:00:00 +0000Casey Hall is the Head of Social Media for Business Communications at Thomson Reuters.On this episode, Casey reveals how Thomson Reuters uses best practices to enable employees to use social media.

You probably know the Thomson Reuters name for their news business services. But, did you know that they're also a provider of information for professionals in finance, law and other B2B disciplines? They provide actionable insights from data and information to help their professional clients serve their customers better and find the best answer. Thomson Reuters is a public company with 45,000 employees across the globe.

]]>Casey Hall is the Head of Social Media for Business Communications at Thomson Reuters.On this episode, Casey reveals how Thomson Reuters uses best practices to enable employees to use social media.

You probably know the Thomson Reuters name for their news business services. But, did you know that they're also a provider of information for professionals in finance, law and other B2B disciplines? They provide actionable insights from data and information to help their professional clients serve their customers better and find the best answer. Thomson Reuters is a public company with 45,000 employees across the globe.

]]>37:10cleansocialmedia,employeeengagement,gaggleamp,socialselling,bernieborges,employeeadvocacy,socialbusinessengine,thomsonreuters,caseyhallUp Close 2: How to Implement a World Class Lead Gen Content Marketing ProgramFri, 14 Apr 2017 05:00:00 +0000Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint forLead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.

April 14th: How to Implement a World Class Lead Gen Content Marketing Program

Content marketing is a must-have for lead generation: the average conversion rate of a website without content is 0.5% vs 2.9% with content

Yet, we’ve seen that to generate leads with content marketing, you need a documented content strategy aligning sales and marketing efforts

You need a content marketing infrastructure to publish and distribute content that converts and a measurement system to measure how many leads your content generates.

]]>Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.

April 14th: How to Implement a World Class Lead Gen Content Marketing Program

Content marketing is a must-have for lead generation: the average conversion rate of a website without content is 0.5% vs 2.9% with content

Yet, we’ve seen that to generate leads with content marketing, you need a documented content strategy aligning sales and marketing efforts

You need a content marketing infrastructure to publish and distribute content that converts and a measurement system to measure how many leads your content generates.

]]>16:51cleanmarketing,strategy,content,generation,lead,bernie,guillaume,borges,decugisUp Close 2: MeasurementThu, 13 Apr 2017 05:00:00 +0000Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint forLead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.

April 13th: Measurement

Why lead generation should be the #1 KPI to measure your content performance.

How to attribute leads to content (in a way that convinces your VP of Sales).

]]>Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.

April 13th: Measurement

Why lead generation should be the #1 KPI to measure your content performance.

How to attribute leads to content (in a way that convinces your VP of Sales).

]]>14:33cleanmarketing,strategy,content,bernie,guillaume,borges,decugisUp Close 2: Content Marketing InfrastructureWed, 12 Apr 2017 05:00:00 +0000Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint forLead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.

April 12: Content Marketing Infrastructure

All content should convert… provided you have the right content marketing infrastructure.

Distribute content to convert.

The 3 pillars of a content marketing infrastructure.

Why you need a content hub to generate leads.

Good content that gets distribution beats awesome content that gets none all the time.

]]>Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.

April 12: Content Marketing Infrastructure

All content should convert… provided you have the right content marketing infrastructure.

Distribute content to convert.

The 3 pillars of a content marketing infrastructure.

Why you need a content hub to generate leads.

Good content that gets distribution beats awesome content that gets none all the time.

]]>13:11cleanonline,marketing,digital,strategy,content,bernie,guillaume,borges,curated,curation,scoopit,decugisUp Close 2: Marketing & Sales AlignmentTue, 11 Apr 2017 05:00:00 +0000Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint forLead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.

April 11th episode 2: Marketing & Sales Alignment

Lead generation is a relay race involving marketing and sales: alignment is key.

The importance of documenting your content marketing strategy to make sure you have clear alignments on buyer personas, lead qualification criteria.

Involving the sales team in the content plan generation: what questions do you get from prospects and clients?

Involving the sales team in the content plan execution: sharing, distributing and even co-creating content.

Maintaining and managing the alignment: content as part of sales enablement. What content is used by sales? What is missing? What should be used but is not?

]]>Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.

April 11th episode 2: Marketing & Sales Alignment

Lead generation is a relay race involving marketing and sales: alignment is key.

The importance of documenting your content marketing strategy to make sure you have clear alignments on buyer personas, lead qualification criteria.

Involving the sales team in the content plan generation: what questions do you get from prospects and clients?

Involving the sales team in the content plan execution: sharing, distributing and even co-creating content.

Maintaining and managing the alignment: content as part of sales enablement. What content is used by sales? What is missing? What should be used but is not?

]]>13:08cleanpodcast,marketing,digital,strategy,content,bernie,guillaume,borges,scoopit,decugisUp Close 2: Why and How a Content Strategy and Content PlanMon, 10 Apr 2017 05:00:00 +0000Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint forLead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.

April 10th episode 1 is: Content Strategy and Content Plan.

Are you creating content for content’s sake or are you doing content marketing?

Content marketing: publishing and distributing content that drives people closer to a purchase decision.

]]>Welcome to Series 2 of our Up Close podcast series. The theme of this series is A 5 Step Blueprint for Lead Generation Through Content Marketing. My co-host is Guillaume Decugis, CEO of Scoop.it. We’re releasing 5 episodes in a row Monday through Friday.

April 10th episode 1 is: Content Strategy and Content Plan.

Are you creating content for content’s sake or are you doing content marketing?

Content marketing: publishing and distributing content that drives people closer to a purchase decision.

]]>13:44cleanpodcast,social,engine,marketing,business,strategy,content,plan,generation,lead,bernie,guillaume,borges,scoopit,decugisWinning at Social Customer CareTue, 04 Apr 2017 13:13:57 +0000After Social Media Marketing World 2017 in San Diego, I sat down with Dan Gingiss to discuss his new book Winning at Social Customer Care. You may remember Dan from episode 64. At the time of that recording, Dan was Head of Digital Customer Experience and Social Media at Discover Card. Dan has since transitioned into another leadership role in digital marketing with a different large brand. In this podcast episode, he is not speaking on behalf of that brand, so it will remain nameless.

In addition to his position in digital marketing, Dan is a podcaster, speaker, and now a published author. On Dan's podcast, Focus on Customer Service, he interviews people at brands who are responsible for delivering exceptional customer service using social media. In this episode, Dan discusses highlights from his new book Winning at Social Customer Care – How Top Brands Create Engaging Experiences on Social Media.

View the show notes: http://www.socialbusinessengine.com/podcasts/winning-at-social-customer-care

]]>After Social Media Marketing World 2017 in San Diego, I sat down with Dan Gingiss to discuss his new book Winning at Social Customer Care. You may remember Dan from episode 64. At the time of that recording, Dan was Head of Digital Customer Experience and Social Media at Discover Card. Dan has since transitioned into another leadership role in digital marketing with a different large brand. In this podcast episode, he is not speaking on behalf of that brand, so it will remain nameless.

In addition to his position in digital marketing, Dan is a podcaster, speaker, and now a published author. On Dan's podcast, Focus on Customer Service, he interviews people at brands who are responsible for delivering exceptional customer service using social media. In this episode, Dan discusses highlights from his new book Winning at Social Customer Care – How Top Brands Create Engaging Experiences on Social Media.

View the show notes: http://www.socialbusinessengine.com/podcasts/winning-at-social-customer-care

]]>29:51cleansocialmedia,customerservice,socialcare,customercare,socialbusiness,bernieborges,socialbusinessengine,dangingissFuture Marketing: Winning in the Prosumer AgeWed, 22 Mar 2017 08:00:00 +0000This podcast features Jon Wuebben, CEO of Content Launch, a popular content marketing software platform for agencies and businesses to plan, create, launch, promote and measure content. Jon is a content marketing expert with 20 years under his belt. In addition to being a passionate marketing guy, Jon is also a music lover, singer, and songwriter. He shares his vast content marketing knowledge through speaking at events and authoring books. He has written three books. On this episode, Jon and I are diving into his latest book: Future Marketing, Winning in the Prosumer Age. It's a book for marketers, business owners, and anyone who wants to “future proof” their marketing plans.

]]>This podcast features Jon Wuebben, CEO of Content Launch, a popular content marketing software platform for agencies and businesses to plan, create, launch, promote and measure content. Jon is a content marketing expert with 20 years under his belt. In addition to being a passionate marketing guy, Jon is also a music lover, singer, and songwriter. He shares his vast content marketing knowledge through speaking at events and authoring books. He has written three books. On this episode, Jon and I are diving into his latest book: Future Marketing, Winning in the Prosumer Age. It's a book for marketers, business owners, and anyone who wants to “future proof” their marketing plans.

]]>36:47cleanmarketing,futurist,ai,vr,socialbusiness,bernieborges,socialbusinessengine,marketingtechnology,jonwuebben,newbookIntegrating Social Media Across the Enterprise at AdobeWed, 15 Mar 2017 08:00:00 +0000Lauren Friedman is Head of Social Business Enablement at Adobe. She runs Adobe’s enablement infrastructure programs to establish integrated social media strategies that empower business functions, ultimately elevating Adobe as a social business. In this role, Lauren infuses social media into every aspect of the way Adobe does business.

In this episode, Lauren explains their approach to social media through governance, innovation and enablement.

View the show notes: http://www.socialbusinessengine.com/podcasts/integrating-social-media-across-the-enterprise-at-adobe

]]>Lauren Friedman is Head of Social Business Enablement at Adobe. She runs Adobe’s enablement infrastructure programs to establish integrated social media strategies that empower business functions, ultimately elevating Adobe as a social business. In this role, Lauren infuses social media into every aspect of the way Adobe does business.

In this episode, Lauren explains their approach to social media through governance, innovation and enablement.

View the show notes: http://www.socialbusinessengine.com/podcasts/integrating-social-media-across-the-enterprise-at-adobe

]]>41:48cleanadobe,training,marketing,socialbusiness,socialselling,bernieborges,employeeadvocacy,socialmediatraining,socialbusinessengine,laurenfriedmanCreating Brand Loyalty with Digital Brand Journalism at FedExWed, 08 Mar 2017 10:00:00 +0000Jason Baker is a founding member of the FedEx social media team and has played a key role in the development of the FedEx social voice. In his role as Sr. Communications Specialist Social Global Content Production & Brand Journalism at FedEx he’s helped transform a mindset away from the traditional press release, toward an authentic, engaging brand journalism approach to storytelling. On this episode, Jason shares how FedEx does storytelling to develop and maintain brand loyalty.

View the show notes: http://www.socialbusinessengine.com/podcasts/digital-brand-journalism-at-fedex

]]>Jason Baker is a founding member of the FedEx social media team and has played a key role in the development of the FedEx social voice. In his role as Sr. Communications Specialist Social Global Content Production & Brand Journalism at FedEx he’s helped transform a mindset away from the traditional press release, toward an authentic, engaging brand journalism approach to storytelling. On this episode, Jason shares how FedEx does storytelling to develop and maintain brand loyalty.

View the show notes: http://www.socialbusinessengine.com/podcasts/digital-brand-journalism-at-fedex

]]>35:08cleancontent,fedex,contentmarketing,brandjournalism,socialbusiness,socialselling,bernieborges,socialbusinessengine,jasonbakerAn Action Plan to Harness AI in Content Marketing Fri, 03 Mar 2017 06:00:00 +0000Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results?

In Up Close Series 1 episode five we provide the marketer an action plan to understand how AI does the heavy lifting by crawling your website and your competitor's websites as well as analytics sources so you have real-time information to plug into your content strategy. You'll go from guessing what might work to knowing what will work in your content marketing strategy.

By using artificial intelligence (AI) powered marketing technology, content marketers can determine what content to create that will get results. You'll hear how Ceralytics provides a SaaS based model to deliver on this promise to content marketers.

]]>In Up Close Series 1 episode five we provide the marketer an action plan to understand how AI does the heavy lifting by crawling your website and your competitor's websites as well as analytics sources so you have real-time information to plug into your content strategy. You'll go from guessing what might work to knowing what will work in your content marketing strategy.

By using artificial intelligence (AI) powered marketing technology, content marketers can determine what content to create that will get results. You'll hear how Ceralytics provides a SaaS based model to deliver on this promise to content marketers.

Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results?

In Up Close Series 1 episode four we cover the role of the competitive audit and why it’s so important in a successful content marketing strategy. We discuss the desired outcome of the competitive audit and how AI can empower marketers to perform a competitive audit with great efficiency, even for brands with many competitors.

By using artificial intelligence (AI), content marketers can determine what content to create that will get results.

]]>Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results?

In Up Close Series 1 episode four we cover the role of the competitive audit and why it’s so important in a successful content marketing strategy. We discuss the desired outcome of the competitive audit and how AI can empower marketers to perform a competitive audit with great efficiency, even for brands with many competitors.

By using artificial intelligence (AI), content marketers can determine what content to create that will get results.

Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results?

In Up Close Series 1, in episode three we review the role of the content audit and why it’s so important in a successful content marketing strategy. We discuss the desired outcome of the content audit and how AI can empower marketers to perform a content audit with great efficiency, even for brands with a high volume of content assets.

By using artificial intelligence (AI), content marketers can determine what content to create that will get results.

]]>Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results?

In Up Close Series 1, in episode three we review the role of the content audit and why it’s so important in a successful content marketing strategy. We discuss the desired outcome of the content audit and how AI can empower marketers to perform a content audit with great efficiency, even for brands with a high volume of content assets.

By using artificial intelligence (AI), content marketers can determine what content to create that will get results.

Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results?

In Up Close Series 2 my co-host is Brandon Andersen, Co-founder at Ceralytics. In episode 2 we dispel the myth that content marketers must produce content in quantity. The goal of marketers is to produce results. We reveal the importance of understanding what works (quality) over misguided goals of quantity.

By using artificial intelligence (AI), content marketers can determine what content to create that will get results.

]]>Marketers are under pressure to deliver ROI. How do you know what content to produce that will get results?

In Up Close Series 2 my co-host is Brandon Andersen, Co-founder at Ceralytics. In episode 2 we dispel the myth that content marketers must produce content in quantity. The goal of marketers is to produce results. We reveal the importance of understanding what works (quality) over misguided goals of quantity.

By using artificial intelligence (AI), content marketers can determine what content to create that will get results.

]]>12:24cleanmarketing,intelligence,content,artificial,aiThe Role of AI in Content MarketingFri, 24 Feb 2017 19:10:34 +0000Brandon Andersen, Chief Strategy Officer and Co-Founder of Ceralytics joins me in episode 1 of 5 in the first of our NEW Up Close podcast series. These 5 episodes focus on How to Harness AI in your Content Marketing Strategy.

Brandon and I address the painful reality that 90% of content that companies create doesn’t work. Ouch!

By using artificial intelligence (AI), content marketers can determine what content to create that will get results.

]]>Brandon Andersen, Chief Strategy Officer and Co-Founder of Ceralytics joins me in episode 1 of 5 in the first of our NEW Up Close podcast series. These 5 episodes focus on How to Harness AI in your Content Marketing Strategy.

Brandon and I address the painful reality that 90% of content that companies create doesn’t work. Ouch!

By using artificial intelligence (AI), content marketers can determine what content to create that will get results.

]]>13:28cleanmarketing,ai,artificialintelligence,contentmarketing,socialbusiness,bernieborges,socialbusinessengine,brandonandersen,ceralyticsThe Role of Online Communities in Digital StrategyTue, 21 Feb 2017 20:44:05 +0000Joe Cothrel is Chief Community Officer at Lithium Technologies where he is responsible for thought leadership, research and innovations that drive the next generation of successful enterprise customer communities. Joe has been involved in online communities both as a user and as a leader and innovator for about 20 years. In this episode, you'll learn about the role of online communities in digital strategy.

]]>Joe Cothrel is Chief Community Officer at Lithium Technologies where he is responsible for thought leadership, research and innovations that drive the next generation of successful enterprise customer communities. Joe has been involved in online communities both as a user and as a leader and innovator for about 20 years. In this episode, you'll learn about the role of online communities in digital strategy.

]]>38:00cleancommunity,ai,onlinecommunity,bernieborges,lithiumtechnologies,joecothrelThe Role of AI in Account Based MarketingTue, 14 Feb 2017 20:47:31 +0000I met Aman Naimat, Senior Vice President of Technology at Demandbase at their headquarters in San Francisco on my recent trip to California for Social Media Strategies Summit. Aman is working on leveraging the latest developments in Artificial Intelligence (AI) and data science for marketing and sales platforms. On this podcast, episode 150, Aman and I discuss how AI functions in account-based marketing (ABM). You'll also hear from Demandbase CEO, Chris Golec with his prediction on when AI will become mainstream in B2B marketing.

View the show notes: http://www.socialbusinessengine.com/podcasts/the-role-of-ai-in-account-based-marketing

]]>I met Aman Naimat, Senior Vice President of Technology at Demandbase at their headquarters in San Francisco on my recent trip to California for Social Media Strategies Summit. Aman is working on leveraging the latest developments in Artificial Intelligence (AI) and data science for marketing and sales platforms. On this podcast, episode 150, Aman and I discuss how AI functions in account-based marketing (ABM). You'll also hear from Demandbase CEO, Chris Golec with his prediction on when AI will become mainstream in B2B marketing.

View the show notes: http://www.socialbusinessengine.com/podcasts/the-role-of-ai-in-account-based-marketing

]]>40:20cleanmarketing,ai,artificialintelligence,demandbase,bernieborges,cognitivemarketing,accountbasedmarketing,amannaimatThe Truth About Social SellingTue, 07 Feb 2017 15:53:15 +0000I’ve been actively training and coaching B2B sales professionals on the “art and science” of social selling since 2015. I think it’s time to call out the elephant in the room that few people are talking about, I'm referring to behavior change. 82% of the world's population is online. If you still haven't adopted social selling in your sales strategy now is the time for a behavior change. The first step is understanding how social media is applied in sales and assuming an evolve or die mindset.

Let’s start out with the definition of social selling. Social selling is a sales concept in which sales professionals leverage the power of social communication to engage with prospects by answering their questions, providing helpful content, clarifying information, getting discovered, and creating conversation. Communication has evolved over the years starting with the telephone, then advancing to email, and finally to the current landscape which includes social media.

View the show notes: http://www.socialbusinessengine.com/podcasts/the-truth-about-social-selling

]]>I’ve been actively training and coaching B2B sales professionals on the “art and science” of social selling since 2015. I think it’s time to call out the elephant in the room that few people are talking about, I'm referring to behavior change. 82% of the world's population is online. If you still haven't adopted social selling in your sales strategy now is the time for a behavior change. The first step is understanding how social media is applied in sales and assuming an evolve or die mindset.

Let’s start out with the definition of social selling. Social selling is a sales concept in which sales professionals leverage the power of social communication to engage with prospects by answering their questions, providing helpful content, clarifying information, getting discovered, and creating conversation. Communication has evolved over the years starting with the telephone, then advancing to email, and finally to the current landscape which includes social media.

View the show notes: http://www.socialbusinessengine.com/podcasts/the-truth-about-social-selling

]]>35:27cleantraining,marketing,business,sales,entrepreneur,socialmedia,socialbusiness,socialselling,bernieborges,behaviorchange,socialbusinessengineHow AI is Changing the Face of MarketingTue, 31 Jan 2017 19:49:23 +0000The featured guest for episode 148 is Paul Roetzer, Founder & CEO of PR 20/20, a well-known marketing agency specializing in inbound marketing strategies. Paul is the author of two popular books: The Marketing Agency Blueprint and The Marketing Performance Blueprint. In November 2016, Paul launched the Marketing Artificial Intelligence Institute (MAII). On this episode, we dive deep into what MAII is, why it exists, and why you should care.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-ai-is-changing-the-face-of-marketing

]]>The featured guest for episode 148 is Paul Roetzer, Founder & CEO of PR 20/20, a well-known marketing agency specializing in inbound marketing strategies. Paul is the author of two popular books: The Marketing Agency Blueprint and The Marketing Performance Blueprint. In November 2016, Paul launched the Marketing Artificial Intelligence Institute (MAII). On this episode, we dive deep into what MAII is, why it exists, and why you should care.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-ai-is-changing-the-face-of-marketing

]]>35:06cleanmarketing,ai,artificialintelligence,digitalmarketing,socialbusiness,bernieborges,socialbusinessengine,cognitivemarketing,paulroetzerHow Informatica Employees Share their Passion on Social MediaTue, 24 Jan 2017 17:37:32 +0000Glenn Gaudet, President & Founder of GaggleAMP is my co-host for this episode. We speak with Tristan Bishop, Senior Director, Social Media Marketing at Informatica about their approach to engaging employees to share their company story. Informatica is the number one data management company in the world and one of three companies we showcased in Social Business Journal Volume 9, What’s Working in Employee Advocacy. Tristan's role at Informatica is to lead and manage their social media management team worldwide. View the show notes here:

]]>Glenn Gaudet, President & Founder of GaggleAMP is my co-host for this episode. We speak with Tristan Bishop, Senior Director, Social Media Marketing at Informatica about their approach to engaging employees to share their company story. Informatica is the number one data management company in the world and one of three companies we showcased in Social Business Journal Volume 9, What’s Working in Employee Advocacy. Tristan's role at Informatica is to lead and manage their social media management team worldwide. View the show notes here:

]]>30:17cleanmarketing,business,employee,advocacy,socialmedia,gaggleamp,informatica,socialbusiness,bernieborges,glenngaudet,tristanbishopThree Ways the Microsoft LinkedIn Acquisition Can Affect You in 2017Tue, 17 Jan 2017 13:04:10 +0000On episode 146 of the Social Business Engine Podcast, I’m soloing to cover a topic that surprisingly isn’t getting a lot of coverage. As you probably know, Microsoft recently acquired LinkedIn. In a company-wide email, Jeff Weiner, CEO of LinkedIn, explained his excitement about the new opportunities in front of them and laid out eight areas of technology integration between Microsoft and LinkedIn.

View the show notes: http://www.socialbusinessengine.com/podcasts/three-ways-the-microsoft-linkedin-acquisition-can-affect-you-in-2017

]]>On episode 146 of the Social Business Engine Podcast, I’m soloing to cover a topic that surprisingly isn’t getting a lot of coverage. As you probably know, Microsoft recently acquired LinkedIn. In a company-wide email, Jeff Weiner, CEO of LinkedIn, explained his excitement about the new opportunities in front of them and laid out eight areas of technology integration between Microsoft and LinkedIn.

View the show notes: http://www.socialbusinessengine.com/podcasts/three-ways-the-microsoft-linkedin-acquisition-can-affect-you-in-2017

]]>25:16cleantechnology,linkedin,microsoft,socialbusiness,bernieborges,socialtechnology,socialbusinessengineThree Reasons B2B Brands Should Podcast to Win More BusinessTue, 10 Jan 2017 16:30:45 +0000James Carbary is the Founder of Sweet Fish Media, a podcast production service for B2B companies. He’s a contributor to the Huffington Post and Business Insider, and he also co-hosts the B2B Growth Show: a podcast dedicated to helping B2B executives achieve explosive growth. In this episode, James and I discuss three reasons why B2B brands should be podcasting to win more business.

View the show notes: http://www.socialbusinessengine.com/podcasts/three-reasons-b2b-brands-should-podcast-to-win-more-business

]]>James Carbary is the Founder of Sweet Fish Media, a podcast production service for B2B companies. He’s a contributor to the Huffington Post and Business Insider, and he also co-hosts the B2B Growth Show: a podcast dedicated to helping B2B executives achieve explosive growth. In this episode, James and I discuss three reasons why B2B brands should be podcasting to win more business.

View the show notes: http://www.socialbusinessengine.com/podcasts/three-reasons-b2b-brands-should-podcast-to-win-more-business

]]>34:31cleanmarketing,sales,podcasting,b2b,bernieborges,b2bmarketing,sweetfishmedia,b2bpodcasting,jamescarbarySocial Business Engine Podcast Season 3 for 2017Tue, 03 Jan 2017 20:24:53 +0000Welcome to 2017 and Season 3 of the Social Business Engine podcast! About three years ago we launched this digital media property, owned and operated by Find and Convert, as a way to “walk the walk” in our content marketing strategy. The podcast began as our proof statement that we are practitioners of content marketing, not just advisors.

Over the last three years as content marketing has evolved and so have we. At Find and Convert today we’re focused on strategies that include employee social media advocacy and social selling, two regularly recurring topics on this podcast in 2016. In this episode, I recap some of my favorite episodes from last year and reveal my plans for topic-focused podcast series as we move into 2017.

These topical series will be like audio-only courses. I plan to continue interviewing professionals from brands who are willing to share their story with you so that you can learn from them. Each podcast will continue to be supported by a show notes page like this one. Topics will be about digital transformation, including, employee advocacy, influencer marketing, and social selling.

View the show notes: http://www.socialbusinessengine.com/podcasts/social-business-engine-podcast-season-3-for-2017

]]>Welcome to 2017 and Season 3 of the Social Business Engine podcast! About three years ago we launched this digital media property, owned and operated by Find and Convert, as a way to “walk the walk” in our content marketing strategy. The podcast began as our proof statement that we are practitioners of content marketing, not just advisors.

Over the last three years as content marketing has evolved and so have we. At Find and Convert today we’re focused on strategies that include employee social media advocacy and social selling, two regularly recurring topics on this podcast in 2016. In this episode, I recap some of my favorite episodes from last year and reveal my plans for topic-focused podcast series as we move into 2017.

These topical series will be like audio-only courses. I plan to continue interviewing professionals from brands who are willing to share their story with you so that you can learn from them. Each podcast will continue to be supported by a show notes page like this one. Topics will be about digital transformation, including, employee advocacy, influencer marketing, and social selling.

View the show notes: http://www.socialbusinessengine.com/podcasts/social-business-engine-podcast-season-3-for-2017

]]>26:43cleangovernance,socialmedia,2016,recap,socialbusiness,socialselling,bernieborges,socialbusinessengine,digitaltransformationA Cheat Sheet to Networking in the 21st Century on LinkedIn - Free eBookTue, 13 Dec 2016 18:02:49 +0000David J.P. Fisher, a.k.a. DFish, is back for his third podcast appearance on Social Business Engine. A popular speaker, coach, author, and beer connoisseur, David has his own podcast called Beer, Beats, & Business. During this episode, we’re going to condense some of what we previously covered on the podcast and in this webcast into one action-packed interview. Our conversation will serve as a valuable cheat sheet to one of his six books, Networking in the 21st Century on LinkedIn. And, David is offering a free digital copy of his book.

David wrote the book Networking in the 21st Century on LinkedIn to help people to move their natural networking skills online. Social networking allows us to connect with anyone, anywhere and so people often jump in without a plan. Chapter One, “A Social Networking Strategy,” encourages readers to think through what they want to accomplish first. Tune in to hear a synopsis of the book and to learn some valuable networking tips along the way.

]]>David J.P. Fisher, a.k.a. DFish, is back for his third podcast appearance on Social Business Engine. A popular speaker, coach, author, and beer connoisseur, David has his own podcast called Beer, Beats, & Business. During this episode, we’re going to condense some of what we previously covered on the podcast and in this webcast into one action-packed interview. Our conversation will serve as a valuable cheat sheet to one of his six books, Networking in the 21st Century on LinkedIn. And, David is offering a free digital copy of his book.

David wrote the book Networking in the 21st Century on LinkedIn to help people to move their natural networking skills online. Social networking allows us to connect with anyone, anywhere and so people often jump in without a plan. Chapter One, “A Social Networking Strategy,” encourages readers to think through what they want to accomplish first. Tune in to hear a synopsis of the book and to learn some valuable networking tips along the way.

]]>32:12cleannetworking,linkedin,digital,communications,socialbusiness,socialselling,bernieborges,socialbusinessengine,davidfisherLive Video: Why Small Businesses Should be ThereTue, 06 Dec 2016 18:15:32 +0000Heather Heuman is the Founder of Sweet Tea Social Marketing. She is a popular social media strategist, trainer, and speaker who specializes in helping small business owners and entrepreneurs discover how to grow their business in today’s social marketplace. If you're a regular listener, you've probably already realized this episode will be a little different than the usual episodes that feature guests that serve, or are from mid or large brands. You'll discover how Heather guides her clients to use live video to grow their business.

Heather jokes she is a "16-year overnight sensation." Her background is in a corporate client setting, but in 2010 she started an agency for small businesses on how to use social media. In 2014, she started Sweet Tea Social Marketing to help companies and entrepreneurs with their social media strategy and training. Tune in to hear Heather's tips on live video!

View the show notes: http://www.socialbusinessengine.com/podcasts/live-video-why-small-businesses-should-be-there

]]>Heather Heuman is the Founder of Sweet Tea Social Marketing. She is a popular social media strategist, trainer, and speaker who specializes in helping small business owners and entrepreneurs discover how to grow their business in today’s social marketplace. If you're a regular listener, you've probably already realized this episode will be a little different than the usual episodes that feature guests that serve, or are from mid or large brands. You'll discover how Heather guides her clients to use live video to grow their business.

Heather jokes she is a "16-year overnight sensation." Her background is in a corporate client setting, but in 2010 she started an agency for small businesses on how to use social media. In 2014, she started Sweet Tea Social Marketing to help companies and entrepreneurs with their social media strategy and training. Tune in to hear Heather's tips on live video!

View the show notes: http://www.socialbusinessengine.com/podcasts/live-video-why-small-businesses-should-be-there

]]>37:07cleanvideo,socialmedia,periscope,socialmediamarketing,socialbusiness,bernieborges,livevideo,socialbusinessengine,facebooklive,instagramstories,sweetteasocialmarketing,heatherheumanHow CenturyLink Doubled Employee Shares Through a ContestWed, 30 Nov 2016 01:42:16 +0000Christa Gorham, Group Manager, Large Business Marketing & Communications at CenturyLink is the featured guest on episode 141. She explains how they're growing their employee advocacy program to increase awareness and generate more demand. CenturyLink is a global communications, hosting, cloud, and IT services company. Their solutions and services enable customers to transform their business and lives through innovative technology.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-centurylink-doubled-shares

]]>Christa Gorham, Group Manager, Large Business Marketing & Communications at CenturyLink is the featured guest on episode 141. She explains how they're growing their employee advocacy program to increase awareness and generate more demand. CenturyLink is a global communications, hosting, cloud, and IT services company. Their solutions and services enable customers to transform their business and lives through innovative technology.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-centurylink-doubled-shares

]]>38:42cleanemployee,socialmedia,socialmediamarketing,centurylink,bernieborges,employeeadvocacy,socialbusinessengine,christagorhamHow ANSYS Showcases Their Employees’ ExpertiseMon, 21 Nov 2016 20:51:35 +0000This episode is part one of three co-host by Glenn Gaudet, Founder & President of GaggleAMP. Glenn and I spoke with Sandy Adam, Global Social Media Marketing Manager at ANSYS, Inc. about their strategy to showcase the expertise of their employees. ANSYS is one of the three companies featured in Social Business Journal, Volume 9: What's Working in Employee Advocacy.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-ansys-showcases-their-employees-expertise

]]>This episode is part one of three co-host by Glenn Gaudet, Founder & President of GaggleAMP. Glenn and I spoke with Sandy Adam, Global Social Media Marketing Manager at ANSYS, Inc. about their strategy to showcase the expertise of their employees. ANSYS is one of the three companies featured in Social Business Journal, Volume 9: What's Working in Employee Advocacy.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-ansys-showcases-their-employees-expertise

]]>30:48cleansocial,engine,business,ansys,gaggleamp,socialbusiness,bernieborges,employeeadvocacy,glenngaudet,sandyadamThe 2016 State of Social Business: Shift from Innovator to IntegratorTue, 15 Nov 2016 18:26:54 +0000Ed Terpening, Industry Analyst at Altimeter Group, a Prophet Company, is back for his second appearance on the Social Business Engine podcast. We discussed governance last time he was on the show. In this episode, Ed reviews findings from their newest report: 2016 State of Social Business: Social’s Shift from Innovator to Integrator.

View the show notes: http://www.socialbusinessengine.com/podcasts/the-2016-state-of-social-business-shift-from-innovator-to-integrator

View the show notes: http://www.socialbusinessengine.com/podcasts/the-2016-state-of-social-business-shift-from-innovator-to-integrator

]]>32:57cleanmarketing,research,socialmedia,socialbusiness,bernieborges,socialbusinessengine,edterpening,stateofsocialbusinessWhy Social Media Marketing World is a Great Investment in Your CareerTue, 08 Nov 2016 18:46:25 +0000Mike Stelzner, Founder & CEO of Social Media Examiner, is back for his second appearance on the podcast. Social Media Examiner is the largest online magazine focused on social media marketing with more than 1 million visitors per month. In this episode, you’re going to learn why Mike launched a physical conference called Social Media Marketing World (SMMW) and how it has grown to be – THE mega conference in social media marketing. Tune in to discover five compelling reasons to attend SMMW 2017, which is taking place March 22 to 24, 2017, in beautiful San Diego, California.

View the show notes: http://www.socialbusinessengine.com/podcasts/smmw-great-investment-in-your-career

]]>Mike Stelzner, Founder & CEO of Social Media Examiner, is back for his second appearance on the podcast. Social Media Examiner is the largest online magazine focused on social media marketing with more than 1 million visitors per month. In this episode, you’re going to learn why Mike launched a physical conference called Social Media Marketing World (SMMW) and how it has grown to be – THE mega conference in social media marketing. Tune in to discover five compelling reasons to attend SMMW 2017, which is taking place March 22 to 24, 2017, in beautiful San Diego, California.

View the show notes: http://www.socialbusinessengine.com/podcasts/smmw-great-investment-in-your-career

]]>35:49cleansocialmediamarketing,michaelstelzner,socialmediaexaminer,mikestelzner,bernieborges,socialmediamarketingworld,socialbusinessengineLearn how Hewlett Packard Enterprise is growing its employee advocate economyTue, 01 Nov 2016 13:52:12 +0000Mark Gyles, a Digital Marketing Manager at Hewlett Packard Enterprise (HPE), is the featured guest on episode 137 of the Social Business Engine podcast. Hewlett Packard Enterprise is a global organization that sells cloud and workplace applications. As a Digital Marketing Manager, Mark's focus is on social media marketing and employee advocacy. In this episode, Mark reveals Hewlett Packard Enterprise's approach to its employee advocate economy including the “why” and the “how." Tune in for a crash course in employee social media advocacy.

View the show notes page: http://www.socialbusinessengine.com/podcasts/learn-how-hewlett-packard-enterprise-is-growing-its-employee-advocate-economy

]]>Mark Gyles, a Digital Marketing Manager at Hewlett Packard Enterprise (HPE), is the featured guest on episode 137 of the Social Business Engine podcast. Hewlett Packard Enterprise is a global organization that sells cloud and workplace applications. As a Digital Marketing Manager, Mark's focus is on social media marketing and employee advocacy. In this episode, Mark reveals Hewlett Packard Enterprise's approach to its employee advocate economy including the “why” and the “how." Tune in for a crash course in employee social media advocacy.

View the show notes page: http://www.socialbusinessengine.com/podcasts/learn-how-hewlett-packard-enterprise-is-growing-its-employee-advocate-economy

View the show notes: http://www.socialbusinessengine.com/podcasts/how-to-use-linkedin-for-status-updates

]]>15:43cleannetworking,linkedin,socialnetworking,socialbusiness,bernieborges,socialbusinessengine,rockstarconsulting,davidjpfisherHow Microsoft Handled Social Care During Their Largest Product LaunchTue, 18 Oct 2016 14:05:56 +0000Episode 135 features Miri Rodriguez, Sr. Lead for Social and Communities Support at Microsoft recorded at Social Media Strategies Summit in San Francisco. Miri leads three teams of social care specialists for Microsoft products in Global English, Spanish, and Portuguese. Her teams handle social customer care for all products and services except XBox.

View the show notes: http://www.socialbusinessengine.com/podcasts/microsoft-handled-social-care-largest-product-launch

]]>Episode 135 features Miri Rodriguez, Sr. Lead for Social and Communities Support at Microsoft recorded at Social Media Strategies Summit in San Francisco. Miri leads three teams of social care specialists for Microsoft products in Global English, Spanish, and Portuguese. Her teams handle social customer care for all products and services except XBox.

View the show notes: http://www.socialbusinessengine.com/podcasts/microsoft-handled-social-care-largest-product-launch

]]>26:56cleanmicrosoft,socialmedia,customerservice,socialcare,bernieborges,socialbusinessengine,mirirodriguezHow DreamBank Builds a Loyal CommunityTue, 11 Oct 2016 19:53:06 +0000Chris Rudolph, Business Accelerator Program Director at DreamBank welcomed me to his space recently to speak about social business, and today I'm featuring him here on the Social Business Engine Podcast. DreamBank is an innovative community space in Madison, Wisconsin, provided by American Family Insurance. American Family sees DreamBank as an investment in their community, a gift with no strings attached.

]]>Chris Rudolph, Business Accelerator Program Director at DreamBank welcomed me to his space recently to speak about social business, and today I'm featuring him here on the Social Business Engine Podcast. DreamBank is an innovative community space in Madison, Wisconsin, provided by American Family Insurance. American Family sees DreamBank as an investment in their community, a gift with no strings attached.

]]>29:54cleanbusiness,content,community,socialbusiness,bernieborges,dreambank,chrisrudolph,americanfamilyinsuranceHow to Get a LinkedIn Post to Go ViralTue, 04 Oct 2016 16:58:08 +0000Chris Beall, CEO at ConnectAndSell, is a 30-year veteran of the software industry with a background in sales. Aside from being a very cool name, ConnectAndSell is a groundbreaking service that delivers live business conversations to sales people at an astounding pace. Chris uses their service to generate leads.

Chris became a LinkedIn member around 2003, but he admits his skills with the platform are very minimal. Recently he had a mind blowing experience on LinkedIn that opened his eyes to the potential of social selling. Although you don’t usually hear the words “viral” and “LinkedIn” in the same sentence, Chris’s post went viral on LinkedIn.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-to-get-a-linkedin-post-to-go-viral

]]>Chris Beall, CEO at ConnectAndSell, is a 30-year veteran of the software industry with a background in sales. Aside from being a very cool name, ConnectAndSell is a groundbreaking service that delivers live business conversations to sales people at an astounding pace. Chris uses their service to generate leads.

Chris became a LinkedIn member around 2003, but he admits his skills with the platform are very minimal. Recently he had a mind blowing experience on LinkedIn that opened his eyes to the potential of social selling. Although you don’t usually hear the words “viral” and “LinkedIn” in the same sentence, Chris’s post went viral on LinkedIn.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-to-get-a-linkedin-post-to-go-viral

]]>30:14cleanlinkedin,socialmedia,coldcalling,socialbusiness,socialselling,bernieborges,socialbusinessengine,chrisbeall How Analytics Fuels Met Office’s Digital StrategyTue, 27 Sep 2016 15:41:17 +0000Simon Swan is Head of Digital Marketing at Met Office, the UK’s national weather service. Met Office provides weather and climate-related services to government departments as well as the private sector. They were nominated for the Masters of Marketing awards in “Content Marketing, Creating an uncontested marketplace through Content Marketing.” Simon's role is to determine and implement strategies to increase brand affinity through digital strategies. In this episode, Simon reveals Met Office’s unique approach to reaching and engaging its audience through content delivered through digital channels.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-analytics-are-fueling-met-offices-digital-strategy

]]>Simon Swan is Head of Digital Marketing at Met Office, the UK’s national weather service. Met Office provides weather and climate-related services to government departments as well as the private sector. They were nominated for the Masters of Marketing awards in “Content Marketing, Creating an uncontested marketplace through Content Marketing.” Simon's role is to determine and implement strategies to increase brand affinity through digital strategies. In this episode, Simon reveals Met Office’s unique approach to reaching and engaging its audience through content delivered through digital channels.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-analytics-are-fueling-met-offices-digital-strategy

]]>33:13cleanuk,content,analytics,contentmarketing,socialbusiness,socialselling,bernieborges,socialbusinessengine,metofficeHow HubSpot Uses Live Video in their B2B Marketing StrategyTue, 20 Sep 2016 16:55:45 +0000I recently moderated a panel session at Content Marketing World called Opportunities for B2B Brands in Live Video. Two of the panelists were previous guests on the Social Business Engine podcast; Amisha Gandhi from SAP and Andrew Spoeth from CA Technologies. The other panelist was Chelsea Hunersen, at HubSpot. Chelsea is the featured guest on this episode.

Chelsea Hunersen is Social Media Marketing Manager at HubSpot, a marketing software company that specializes in inbound marketing. They create content for marketers in various formats. Incorporating video into the mix adds a new level of complexity that allows their audience to get "inside the mind of HubSpot." They're using live video to drive viewers to other content, to increase engagement, and to gauge interest levels on various topics.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-hubspot-uses-live-video-in-their-b2b-marketing-strategy

]]>I recently moderated a panel session at Content Marketing World called Opportunities for B2B Brands in Live Video. Two of the panelists were previous guests on the Social Business Engine podcast; Amisha Gandhi from SAP and Andrew Spoeth from CA Technologies. The other panelist was Chelsea Hunersen, at HubSpot. Chelsea is the featured guest on this episode.

Chelsea Hunersen is Social Media Marketing Manager at HubSpot, a marketing software company that specializes in inbound marketing. They create content for marketers in various formats. Incorporating video into the mix adds a new level of complexity that allows their audience to get "inside the mind of HubSpot." They're using live video to drive viewers to other content, to increase engagement, and to gauge interest levels on various topics.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-hubspot-uses-live-video-in-their-b2b-marketing-strategy

]]>28:31cleanvideo,marketing,socialmedia,b2b,hubspot,socialbusiness,bernieborges,livevideo,facebooklive,chelseahunersenForget Social Media Think Social BusinessWed, 14 Sep 2016 16:59:41 +0000I’m soloing on this episode to devote time to a strategic topic. In fact, this topic is the reason I named this podcast show Social Business Engine. I’m going to present my case for why we (in business) need to stop talking about social media and instead focus on social business.

View the show notes: http://www.socialbusinessengine.com/podcasts/forget-social-media-think-social-business

]]>I’m soloing on this episode to devote time to a strategic topic. In fact, this topic is the reason I named this podcast show Social Business Engine. I’m going to present my case for why we (in business) need to stop talking about social media and instead focus on social business.

View the show notes: http://www.socialbusinessengine.com/podcasts/forget-social-media-think-social-business

]]>31:38cleansocial,marketing,business,socialmedia,socialbusiness,bernieborges,socialbusinessengineHow McDonald's Integrates Employees into its MarketingTue, 06 Sep 2016 14:04:11 +0000Returning for her second appearance on the Social Business Engine podcast, Elly Deutch is the featured guest on episode 129. As Global Social Campaign & Advocacy Manager at McDonald's, Elly provides insight into the expanding role of employee and customer advocacy in McDonald’s marketing strategy.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-mcdonalds-integrates-employees-into-its-marketing

]]>Returning for her second appearance on the Social Business Engine podcast, Elly Deutch is the featured guest on episode 129. As Global Social Campaign & Advocacy Manager at McDonald's, Elly provides insight into the expanding role of employee and customer advocacy in McDonald’s marketing strategy.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-mcdonalds-integrates-employees-into-its-marketing

]]>33:43cleanmcdonalds,socialbusiness,bernieborges,employeeadvocacy,socbiz,socialbusinessengine,customeradvocacy,ellydeutchThe 5 Biggest Mistakes in Social Media MonitoringTue, 30 Aug 2016 15:23:59 +0000Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps organizations harness opportunities on the social web by providing brands key insights for business decision making. Tracx is also the sponsor of Social Business Journal Volume 8.

Rebecca and Eric join me to discuss highlights from Social Business Journal, Volume 8: The 5 Biggest Mistakes in Social Media Monitoring. To start things off, we look at the differences between owned and earned media.

View the show notes: http://www.socialbusinessengine.com/podcasts/the-5-biggest-mistakes-in-social-media-monitoring

]]>Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps organizations harness opportunities on the social web by providing brands key insights for business decision making. Tracx is also the sponsor of Social Business Journal Volume 8.

Rebecca and Eric join me to discuss highlights from Social Business Journal, Volume 8: The 5 Biggest Mistakes in Social Media Monitoring. To start things off, we look at the differences between owned and earned media.

View the show notes: http://www.socialbusinessengine.com/podcasts/the-5-biggest-mistakes-in-social-media-monitoring

]]>34:32cleandata,monitoring,socialmedia,socialmediamarketing,socialbusiness,bernieborges,socialbusinessengine,tracx,ericberkowitz,rebeccalombardoSocial Selling Insights from #1 Social Influencer on Cloud Software in the UKTue, 23 Aug 2016 20:17:03 +0000Ian Moyse is Sales Director at Axios Systems in the UK. Some of his recent accolades include being honored as UK Sales Director of the Year by the Institute of Sales and Marketing in 2015, #1 Social Influencer in Cloud in 2015 and 2016 by Onalytica and ranked 48th globally as a Data Security Influencer by Onalytica. He reminds us that you "can't always predict what you're going to get in the end," just go on the journey and see where it leads you.

Tune in to hear more from Ian on how he has embraced social selling at Axios with impressive results for his customers and his personal brand.

View the show notes: http://www.socialbusinessengine.com/podcasts/social-selling-insights-from-1-social-influencer-on-cloud-software-in-the-uk

]]>Ian Moyse is Sales Director at Axios Systems in the UK. Some of his recent accolades include being honored as UK Sales Director of the Year by the Institute of Sales and Marketing in 2015, #1 Social Influencer in Cloud in 2015 and 2016 by Onalytica and ranked 48th globally as a Data Security Influencer by Onalytica. He reminds us that you "can't always predict what you're going to get in the end," just go on the journey and see where it leads you.

Tune in to hear more from Ian on how he has embraced social selling at Axios with impressive results for his customers and his personal brand.

View the show notes: http://www.socialbusinessengine.com/podcasts/social-selling-insights-from-1-social-influencer-on-cloud-software-in-the-uk

]]>34:25cleanmarketing,sales,socialbusiness,socialselling,bernieborges,socbiz,socialbusinessengine,ianmoyse,axiossystemsIU Health's Digital Transformation Into an Online Health News HubMon, 15 Aug 2016 19:07:41 +0000Sarah Burns is Editorial & Social Media Strategy Manager at Indiana University Health, the largest research hospital in Indiana. In this podcast episode, Sarah discusses how IU Health has implemented an online news hub to increase their reach and provide consumer-friendly content for their audience.

View the show notes for more: http://www.socialbusinessengine.com/podcasts/iu-healths-digital-transformation-into-online-health-news-hub/

]]>Sarah Burns is Editorial & Social Media Strategy Manager at Indiana University Health, the largest research hospital in Indiana. In this podcast episode, Sarah discusses how IU Health has implemented an online news hub to increase their reach and provide consumer-friendly content for their audience.

View the show notes for more: http://www.socialbusinessengine.com/podcasts/iu-healths-digital-transformation-into-online-health-news-hub/

]]>30:02cleanmedical,blog,content,socialmediamarketing,contentmarketing,bernieborges,socialbusinessengine,sarahburns,iuhealthHow Local Businesses Use Social Media to Grow their BusinessTue, 09 Aug 2016 18:26:21 +0000This episode is a little different than most others because I have four guests who are joining me in a conversation, newsroom style. These four business professionals are responsible for running small businesses and they discuss how they're using social media to market and grow their businesses. My guests include Nicole Colella, Jim Catalano, Alex Gonzalez, and Alan Belniak. Read on or listen to find out how they each apply social media in their varied markets.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-local-businesses-use-social-media-to-grow-their-business

]]>This episode is a little different than most others because I have four guests who are joining me in a conversation, newsroom style. These four business professionals are responsible for running small businesses and they discuss how they're using social media to market and grow their businesses. My guests include Nicole Colella, Jim Catalano, Alex Gonzalez, and Alan Belniak. Read on or listen to find out how they each apply social media in their varied markets.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-local-businesses-use-social-media-to-grow-their-business

]]>29:36cleanbusiness,local,socialmedia,smallbusiness,smallbiz,bernieborges,alignable,bestwestern,alanbelniak,nicolecolella,jimcatalano,alexgonzalezSales in the Age of Social Media is Still All About Relationships Tue, 02 Aug 2016 18:29:33 +0000Ordinarily, I interview a guest from a brand, or a technology company, or an entrepreneur, but on the first episode of season two, I’m soloing. And, the reason I’m soloing is to put an exclamation point on a topic that is important to me and to who we are at Social Business Engine.

If you HAVE been listening to the Social Business Engine podcast for a while, you’ve never heard me talk about my digital marketing agency Find and Convert. The reason I want to take some time to mention it now is to give you context for the topic I want to cover in this episode.

Read the full post: http://www.socialbusinessengine.com/podcasts/sales-in-the-age-of-social-media-is-still-all-about-relationships

]]>Ordinarily, I interview a guest from a brand, or a technology company, or an entrepreneur, but on the first episode of season two, I’m soloing. And, the reason I’m soloing is to put an exclamation point on a topic that is important to me and to who we are at Social Business Engine.

If you HAVE been listening to the Social Business Engine podcast for a while, you’ve never heard me talk about my digital marketing agency Find and Convert. The reason I want to take some time to mention it now is to give you context for the topic I want to cover in this episode.

Read the full post: http://www.socialbusinessengine.com/podcasts/sales-in-the-age-of-social-media-is-still-all-about-relationships

]]>22:37cleansales,bernieborges,timhughes,socialbusinessengine,bryankramer,julioviskovich,amyheiss,jillrowley,jackkosakowski,davidfisher,glenngaudet,kirstenboileau,tonyzayasDominate Your Sales Territory Online with Social SellingTue, 26 Jul 2016 15:33:08 +0000Tim Hughes is recognized around the globe as a social selling pioneer and innovator. A repeat guest on the Social Business Engine podcast, Tim is a best-selling author, a speaker, and co-founder of Digital Leadership Associates. He and co-founder Adam Gray provide training and coaching on social selling at Digital Leadership Associates.

View the show notes: http://www.socialbusinessengine.com/podcasts/dominate-your-sales-territory-online-with-social-selling

]]>Tim Hughes is recognized around the globe as a social selling pioneer and innovator. A repeat guest on the Social Business Engine podcast, Tim is a best-selling author, a speaker, and co-founder of Digital Leadership Associates. He and co-founder Adam Gray provide training and coaching on social selling at Digital Leadership Associates.

View the show notes: http://www.socialbusinessengine.com/podcasts/dominate-your-sales-territory-online-with-social-selling

]]>32:18cleanauthor,socialbusiness,socialselling,bernieborges,timhughes,socialbusinessengineWhy Legal Should be Your Best FriendTue, 19 Jul 2016 20:38:09 +0000This is a first for the Social Business Engine podcast. This week I feature a lawyer! Ryan Garcia, Legal Director at Dell, joined me to discuss the role of legal in social media engagement at Dell. In his role, Ryan works with the consumer retail business, Dell's gaming brand, and the Global Social Media and Community team at Dell.

You may remember episode 59 with Amy Heiss describing Dell's social media training, SMaC U. Amy told us about the logistics of the program and Ryan is speaking on how legal ties in. Tune into this podcast to hear how Dell began integrating legal into the modules early on to make employees aware of the social media rules and laws, thereby preventing future issues.

View the show notes: http://www.socialbusinessengine.com/podcasts/why-legal-should-be-your-best-friend

]]>This is a first for the Social Business Engine podcast. This week I feature a lawyer! Ryan Garcia, Legal Director at Dell, joined me to discuss the role of legal in social media engagement at Dell. In his role, Ryan works with the consumer retail business, Dell's gaming brand, and the Global Social Media and Community team at Dell.

You may remember episode 59 with Amy Heiss describing Dell's social media training, SMaC U. Amy told us about the logistics of the program and Ryan is speaking on how legal ties in. Tune into this podcast to hear how Dell began integrating legal into the modules early on to make employees aware of the social media rules and laws, thereby preventing future issues.

View the show notes: http://www.socialbusinessengine.com/podcasts/why-legal-should-be-your-best-friend

]]>32:54cleantraining,lawyer,dell,socialmedia,socialbusiness,bernieborges,employeeadvocacy,socialmediapolicyB2B Social Media Prospecting Delivers MillionsTue, 12 Jul 2016 14:04:04 +0000Tony Zayas is Director of Sales & Marketing at Proforma. Tony's Social Media Sales Challenge is responsible for $5 million in new business for those who've gone through this training. I met Tony at GaggleAMP's conference, AMPlify, in April. In his role, Tony coaches franchise owners in digital marketing and also leads e-commerce sales efforts.

Proforma is a B2B, franchise organization that sells advertising specialty/promotional products, printing services, and other marketing resources. They have 750 global offices in America and Europe. Tune in to hear Tony discuss how Proforma has changed their sales model through content marketing and social selling practices to prospect for new business with their social strategy.

View the show notes: http://www.socialbusinessengine.com/podcasts/b2b-social-media-prospecting-delivers-millions

]]>Tony Zayas is Director of Sales & Marketing at Proforma. Tony's Social Media Sales Challenge is responsible for $5 million in new business for those who've gone through this training. I met Tony at GaggleAMP's conference, AMPlify, in April. In his role, Tony coaches franchise owners in digital marketing and also leads e-commerce sales efforts.

Proforma is a B2B, franchise organization that sells advertising specialty/promotional products, printing services, and other marketing resources. They have 750 global offices in America and Europe. Tune in to hear Tony discuss how Proforma has changed their sales model through content marketing and social selling practices to prospect for new business with their social strategy.

View the show notes: http://www.socialbusinessengine.com/podcasts/b2b-social-media-prospecting-delivers-millions

]]>34:10cleantraining,marketing,digitalmarketing,socialbusiness,bernieborges,proforma,socialbusinessengine,tonyzayasDigital Transformation of The Merck ManualsTue, 05 Jul 2016 20:02:40 +0000I met this week's podcast guest at the Social Media Strategies Summit in New York City where she presented on the digital transformation of the Merck Manuals. Shawnee Brown is Associate Director, Global Social Media Strategy at Merck, one of the largest pharmaceutical companies in the world.

Merck is a 125-year-old global leader in pharmaceuticals and medical information. In 1889 Merck began to publish Merck Manuals, a medical reference that became known as a standard in medical information among medical students and doctors. It was originally provided to med students in a textbook format and has recently been transformed into a digital resource for anyone to access around the world for free. Merck Manuals has a long standing reputation for credible medical information. Tune in to hear how Merck is progressing through its digital transformation of Merck Manuals in a global movement to make the best medical knowledge accessible to more than 3 billion people.

View the show notes page: http://www.socialbusinessengine.com/podcasts/digital-transformation-of-the-merck-manuals

]]>I met this week's podcast guest at the Social Media Strategies Summit in New York City where she presented on the digital transformation of the Merck Manuals. Shawnee Brown is Associate Director, Global Social Media Strategy at Merck, one of the largest pharmaceutical companies in the world.

Merck is a 125-year-old global leader in pharmaceuticals and medical information. In 1889 Merck began to publish Merck Manuals, a medical reference that became known as a standard in medical information among medical students and doctors. It was originally provided to med students in a textbook format and has recently been transformed into a digital resource for anyone to access around the world for free. Merck Manuals has a long standing reputation for credible medical information. Tune in to hear how Merck is progressing through its digital transformation of Merck Manuals in a global movement to make the best medical knowledge accessible to more than 3 billion people.

View the show notes page: http://www.socialbusinessengine.com/podcasts/digital-transformation-of-the-merck-manuals

]]>35:08cleansocialbusiness,bernieborges,socialbusinessengine,digitaltransformation,merckmanuals,shawneebrownHow SAP Scales Social SellingTue, 28 Jun 2016 19:41:42 +0000Kirsten Boileau, Director of Digital Innovations at SAP is leading the charge to take social selling to the next level for SAP sales professionals. SAP employs more than 30,000 salespeople globally. Through social selling training and enablement delivered at scale, the impact on the business has been very positive.

In this podcast episode, Kirsten discusses the role of social selling in SAP's B2B sales environment. Tune in to hear a couple of inspiring success stories and to find out how Kirsten is focused on Training and Enablement to scale social selling at SAP.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-sap-scales-social-selling

]]>Kirsten Boileau, Director of Digital Innovations at SAP is leading the charge to take social selling to the next level for SAP sales professionals. SAP employs more than 30,000 salespeople globally. Through social selling training and enablement delivered at scale, the impact on the business has been very positive.

In this podcast episode, Kirsten discusses the role of social selling in SAP's B2B sales environment. Tune in to hear a couple of inspiring success stories and to find out how Kirsten is focused on Training and Enablement to scale social selling at SAP.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-sap-scales-social-selling

]]>31:38cleansales,sap,socialmedia,socialbusiness,businessdevelopment,socialselling,bernieborges,socialbusinessengine,kirstenboileau2016 Midyear RecapTue, 21 Jun 2016 15:27:35 +0000The first 25 episodes of the Social Business Engine Podcast in 2016 cover many facets of social business. I interviewed social business practitioners from major brands as well as social technology thought leaders and even an aspiring entrepreneur.

On this episode I provide a recap of each episode and the biggest takeaway from each one. A common thread among them is how social business is strategic and tied to business goals. You'll also hear how employee advocacy and social selling are proven and here to stay, supplemented by a word of caution. Tune in and decide which episode you want to go back and listen to. You're going to learn a lot about social business over the next half hour.

View the show notes: http://www.socialbusinessengine.com/podcasts/2016-midyear-recap

]]>The first 25 episodes of the Social Business Engine Podcast in 2016 cover many facets of social business. I interviewed social business practitioners from major brands as well as social technology thought leaders and even an aspiring entrepreneur.

On this episode I provide a recap of each episode and the biggest takeaway from each one. A common thread among them is how social business is strategic and tied to business goals. You'll also hear how employee advocacy and social selling are proven and here to stay, supplemented by a word of caution. Tune in and decide which episode you want to go back and listen to. You're going to learn a lot about social business over the next half hour.

View the show notes: http://www.socialbusinessengine.com/podcasts/2016-midyear-recap

In this episode of the Social Business Engine podcast, Amisha explains SAP’s influencer marketing strategy and the impact it’s having on their business. Tune in to find out how to locate influencers and involve them so that both parties benefit from the relationship.

]]>Amisha Gandhi, Senior Director Influencer Marketing at SAP treats influencers like clients. SAP's annual SAPPHIRE conference attracts 20,000 attendees and reaches 80,000-100,000 viewers online with help from their influencer community. Amisha points out that the impact of an influencer goes beyond the audience they bring to the table.

In this episode of the Social Business Engine podcast, Amisha explains SAP’s influencer marketing strategy and the impact it’s having on their business. Tune in to find out how to locate influencers and involve them so that both parties benefit from the relationship.

]]>26:16cleansapphire,sap,socialmedia,socialbusiness,bernieborges,socialstrategy,influencermarketing,socialbusinessengine,amishagandhiHow Monsanto Creates Customer and Employee AdvocacyTue, 07 Jun 2016 22:04:25 +0000I met this week's featured podcast guest, Nick Weber, earlier this year through the Social Media Strategies Summit in Chicago. As the Global Social Media Strategy Lead at Monsanto Company, Nick provides a look at how they're empowering customers and employees to advocate, or as they call it agvocate, for the brand.

In 2003 Monsanto Company was spun off from the original Monsanto (established in 1901) as an agricultural unit. Between 2008 and 2009 Monsanto Company recognized the need to have a presence on social media so they could respond to consumers. Tune in to hear how Monsanto Company is leveraging their biggest advocates, their customers, to help tell their story.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-monsanto-creates-customer-employee-advocacy

]]>I met this week's featured podcast guest, Nick Weber, earlier this year through the Social Media Strategies Summit in Chicago. As the Global Social Media Strategy Lead at Monsanto Company, Nick provides a look at how they're empowering customers and employees to advocate, or as they call it agvocate, for the brand.

In 2003 Monsanto Company was spun off from the original Monsanto (established in 1901) as an agricultural unit. Between 2008 and 2009 Monsanto Company recognized the need to have a presence on social media so they could respond to consumers. Tune in to hear how Monsanto Company is leveraging their biggest advocates, their customers, to help tell their story.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-monsanto-creates-customer-employee-advocacy

]]>41:19cleanagriculture,sustainability,monsanto,socialmediamarketing,contentmarketing,bernieborges,contentstrategy,socialstrategy,employeeadvocacy,monsantocompany,customeradvocacyUsing Social to Create Experiences That Tie to Business Goals at Johns Hopkins MedicineTue, 31 May 2016 17:50:51 +0000I met Therese Lockemy at the Social Media Strategies Summit in Chicago where she gave a terrific presentation on the social strategy at Johns Hopkins Medicine. Therese is Director of Internet Marketing & Social Engagement at Johns Hopkins Medicine. When I learned of their business-focused approach to social, I knew I had to have her as a featured guest on my podcast.

Therese and her team monitor for international mentions of Johns Hopkins Medicine, which is an academic medical center with six academic and community hospitals and 39 outpatient hospitals. In this episode, Therese explains how she leads a social media command center to create richer customer experiences that tie back to their six strategic priorities.

View the show notes: http://www.socialbusinessengine.com/podcasts/using-social-to-create-experiences-that-tie-to-business-goals-at-johns-hopkins-medicine

]]>I met Therese Lockemy at the Social Media Strategies Summit in Chicago where she gave a terrific presentation on the social strategy at Johns Hopkins Medicine. Therese is Director of Internet Marketing & Social Engagement at Johns Hopkins Medicine. When I learned of their business-focused approach to social, I knew I had to have her as a featured guest on my podcast.

Therese and her team monitor for international mentions of Johns Hopkins Medicine, which is an academic medical center with six academic and community hospitals and 39 outpatient hospitals. In this episode, Therese explains how she leads a social media command center to create richer customer experiences that tie back to their six strategic priorities.

View the show notes: http://www.socialbusinessengine.com/podcasts/using-social-to-create-experiences-that-tie-to-business-goals-at-johns-hopkins-medicine

]]>29:44cleansocialmedia,johnshopkins,bernieborges,socialstrategy,socialbusinessengine,thereselockemy,johnshopkinsmedicineWayne St. Amand of Brand Networks Explains How to Target Real People Through Social AdvertisingTue, 24 May 2016 21:11:19 +0000Wayne St. Amand is Chief Marketing Officer at Brand Networks, a software platform used by large brands to manage their advertising across five social media platforms from one central hub. I recorded this episode with Wayne on location at the IBM AMPlify conference in Tampa, FL.

Social media marketing is not free. As I'm sure you know, social platforms make their money from advertising, so decreasing organic reach to less than 1% encourages advertisements and makes them money. In this podcast episode, Wayne discusses how social advertising allows marketers to target real people rather than taking an educated guess or a probabilistic approach. He also provides an example of a fashion brand that started out in a market in Bondi Beach, Australia, which is now a multi-billion dollar online commerce company thanks to social advertising.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-to-target-real-people-social-ads-brand-networks

]]>Wayne St. Amand is Chief Marketing Officer at Brand Networks, a software platform used by large brands to manage their advertising across five social media platforms from one central hub. I recorded this episode with Wayne on location at the IBM AMPlify conference in Tampa, FL.

Social media marketing is not free. As I'm sure you know, social platforms make their money from advertising, so decreasing organic reach to less than 1% encourages advertisements and makes them money. In this podcast episode, Wayne discusses how social advertising allows marketers to target real people rather than taking an educated guess or a probabilistic approach. He also provides an example of a fashion brand that started out in a market in Bondi Beach, Australia, which is now a multi-billion dollar online commerce company thanks to social advertising.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-to-target-real-people-social-ads-brand-networks

]]>27:38cleanmarketing,advertising,socialmediamarketing,socialbusiness,bernieborges,socialbusinessengine,socialmediaadvertising,brandnetworks,waynestamandGlenn Gaudett of GaggleAMP Talks Employee Advocacy Do’s and Don’tsTue, 17 May 2016 18:50:50 +0000Glenn Gaudet, President and Founder of GaggleAMP, joined me on this Periscope-recorded episode at the AMPlify conference last week. AMPlify is GaggleAMP's Employee Advocacy Conference where attendees have the opportunity to learn more about employee advocacy and network with their peers. A cloud-based technology solution that brings together employees to be part of the online marketing engine, GaggleAMP does over 40 different things to make it easy and fun for employees to amplify their employer's content. They help companies to encourage shares about the organization, positive reviews on Glass Door, the sharing of ideas, and other employee advocacy efforts.

On this podcast, Glenn shares his insights on trends and best practices of employee advocacy. Tune in to find out what questions you should be asking when rolling out an employee advocacy program, how HR can be included, and the general do’s and don’ts of employee advocacy.

View the show notes page: http://www.socialbusinessengine.com/podcasts/gaggleamp-employee-advocacy-dos-and-donts

]]>Glenn Gaudet, President and Founder of GaggleAMP, joined me on this Periscope-recorded episode at the AMPlify conference last week. AMPlify is GaggleAMP's Employee Advocacy Conference where attendees have the opportunity to learn more about employee advocacy and network with their peers. A cloud-based technology solution that brings together employees to be part of the online marketing engine, GaggleAMP does over 40 different things to make it easy and fun for employees to amplify their employer's content. They help companies to encourage shares about the organization, positive reviews on Glass Door, the sharing of ideas, and other employee advocacy efforts.

On this podcast, Glenn shares his insights on trends and best practices of employee advocacy. Tune in to find out what questions you should be asking when rolling out an employee advocacy program, how HR can be included, and the general do’s and don’ts of employee advocacy.

View the show notes page: http://www.socialbusinessengine.com/podcasts/gaggleamp-employee-advocacy-dos-and-donts

]]>15:16cleangaggleamp,amplify,socialbusiness,socialselling,bernieborges,employeeadvocacy,socialbusinessengine,glenngaudetHow Dark Social is a Social Marketer’s Blind SpotTue, 10 May 2016 16:32:09 +0000Brewster Stanislaw, Director of Product at Simply Measured, opened my eyes to the importance of dark social. This "undercover" traffic shows up as direct traffic in web analytics and masks the true impact of traffic from social media.

It would be beneficial for any business utilizing social media to take a closer look at your analytics and where dark social may play a role. Listen to this episode with Brewster Stanislaw to hear how a cosmetics brand was able to apply more marketing budget after further analysis of dark social and what you can do to reveal dark social's effect at your organization.

View the show notes page: http://www.socialbusinessengine.com/podcasts/dark-social-social-marketers-blind-spot

]]>Brewster Stanislaw, Director of Product at Simply Measured, opened my eyes to the importance of dark social. This "undercover" traffic shows up as direct traffic in web analytics and masks the true impact of traffic from social media.

It would be beneficial for any business utilizing social media to take a closer look at your analytics and where dark social may play a role. Listen to this episode with Brewster Stanislaw to hear how a cosmetics brand was able to apply more marketing budget after further analysis of dark social and what you can do to reveal dark social's effect at your organization.

View the show notes page: http://www.socialbusinessengine.com/podcasts/dark-social-social-marketers-blind-spot

]]>30:28cleansocialmedia,socialmediamarketing,socialbusiness,socialselling,bernieborges,simplymeasured,darksocial,brewsterstanislawHow Southwest Airlines Uses Live Video to Humanize the BrandTue, 03 May 2016 15:09:19 +0000Derek K. Hubbard, Social Business Specialist at Southwest
Airlines, joined me on episode 111 to discuss Southwest's strategy
with live video. This 49-year-old brand is embracing live video as
a means to communicate with their customers, recruit new employees,
and humanize the brand.

Derek reveals how their employees go through training and a
practice run before going live. He also talks about the platforms
Southwest Airlines has experimented with and reveals which have
provided them with the most value. The insight you gain
from this podcast can help you construct your own
live video strategy.

]]>Derek K. Hubbard, Social Business Specialist at Southwest
Airlines, joined me on episode 111 to discuss Southwest's strategy
with live video. This 49-year-old brand is embracing live video as
a means to communicate with their customers, recruit new employees,
and humanize the brand.

Derek reveals how their employees go through training and a
practice run before going live. He also talks about the platforms
Southwest Airlines has experimented with and reveals which have
provided them with the most value. The insight you gain
from this podcast can help you construct your own
live video strategy.

]]>34:17cleanvideo,marketing,livestream,periscope,socialmediamarketing,socialbusiness,bernieborges,southwestairlines,derekhubbardIn the Midst of the CMO StormTue, 26 Apr 2016 16:16:59 +0000Stephen Marshall, Asia-Pacific Program Manager for IBM’s Global
C-Suite Study, gave me a complete look at the findings of the 2015
Global C-Suite study. The study includes the perspectives of 5,000
Chief Marketing Officers around the globe with a look at why
they're focused on customer experience.

Find out why Stephen says that CMOs should be looking for ways
to be disruptors before their business is affected by someone
else's disruptive innovation. How will the findings from this
recent study affect your organization's outlook of the
customer experience?

View the show notes page:
http://www.socialbusinessengine.com/midst-cmo-storm/

]]>Stephen Marshall, Asia-Pacific Program Manager for IBM’s Global
C-Suite Study, gave me a complete look at the findings of the 2015
Global C-Suite study. The study includes the perspectives of 5,000
Chief Marketing Officers around the globe with a look at why
they're focused on customer experience.

Find out why Stephen says that CMOs should be looking for ways
to be disruptors before their business is affected by someone
else's disruptive innovation. How will the findings from this
recent study affect your organization's outlook of the
customer experience?

View the show notes page:
http://www.socialbusinessengine.com/midst-cmo-storm/

]]>37:26cleanresearch,ibm,csuite,cmo,customerexperience,socialbusiness,bernieborges,socialbusinessengine,stephenmarshallDigital Transformation Takes an OPPOSITE ApproachTue, 19 Apr 2016 11:58:10 +0000Brian Solis is Principal Analyst at Altimeter Group, a Prophet Company, and an award-winning author, keynote speaker and digital anthropologist. Brian's focus on digital transformation in his recent research on the 8 Success Factors of Digital Transformation inspired me to extend the invitation to him to share the key findings on our podcast.

Through Brian's research, he and Jaimy Szymanski, Digital Experience Analyst at The Altimeter Group, uncovered a framework many digital leaders follow unconsciously - the "OPPOSITE" approach. This unusually long acronym represents a compilation of eight best practices guiding today’s successful organizations through their digital transformation. Listen to this episode to gain valuable insight into Brian's findings about the digital customer experience, as well as a look into Brian's latest book X: The Experience When Business Meets Design.

View the show notes: http://www.socialbusinessengine.com/podcasts/digital-transformation-takes-opposite-approach

]]>Brian Solis is Principal Analyst at Altimeter Group, a Prophet Company, and an award-winning author, keynote speaker and digital anthropologist. Brian's focus on digital transformation in his recent research on the 8 Success Factors of Digital Transformation inspired me to extend the invitation to him to share the key findings on our podcast.

Through Brian's research, he and Jaimy Szymanski, Digital Experience Analyst at The Altimeter Group, uncovered a framework many digital leaders follow unconsciously - the "OPPOSITE" approach. This unusually long acronym represents a compilation of eight best practices guiding today’s successful organizations through their digital transformation. Listen to this episode to gain valuable insight into Brian's findings about the digital customer experience, as well as a look into Brian's latest book X: The Experience When Business Meets Design.

View the show notes: http://www.socialbusinessengine.com/podcasts/digital-transformation-takes-opposite-approach

]]>41:39cleancustomerexperience,socialbusiness,bernieborges,briansolis,socialbusinessengine,digitaltransformation,altimetergroup,digitalcustomerexperienceHow CA Technologies Turns Employees into AdvocatesTue, 12 Apr 2016 20:00:40 +0000Andrew Spoeth is Digital Marketing Director and Head of Social Media at CA Technologies, a large global software company in the application economy. CA Technologies has a presence in dozens of countries and over 12,000 employees, many of which are engaging on social media.

On this episode, you’re going to learn how CA Technologies is harnessing the reach and business potential of its advocates, namely employees. You'll hear Andrew's two "confessions" and discover how CA Technologies is mobilizing their employees on social media.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-ca-technologies-turns-employees-into-advocates

]]>Andrew Spoeth is Digital Marketing Director and Head of Social Media at CA Technologies, a large global software company in the application economy. CA Technologies has a presence in dozens of countries and over 12,000 employees, many of which are engaging on social media.

On this episode, you’re going to learn how CA Technologies is harnessing the reach and business potential of its advocates, namely employees. You'll hear Andrew's two "confessions" and discover how CA Technologies is mobilizing their employees on social media.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-ca-technologies-turns-employees-into-advocates

]]>33:39cleanbusiness,socialbusiness,socialselling,bernieborges,catechnologies,socialbusinessengineDispelling Social Selling MythsTue, 05 Apr 2016 18:36:56 +0000Jill Rowley, Jack Kosakowski, and David Fisher joined me for a Blab meet up; Dispelling Social Selling Myths. These three social selling experts come from varying backgrounds in the sales and social media worlds. In this episode, you'll hear all about them and each of their social selling mantras.

This podcast is PG rated, compared to my usual G rating. Having a conversation with passionate people around their area of expertise can really get them going. ;)

Tune in to find out what each of our social selling mantras are -- I revealed mine, too -- and to discover some useful insights about social selling. Feel free to listen to the podcast above, or watch the recording of the Blab below.

View the show notes: http://www.socialbusinessengine.com/podcasts/dispelling-social-selling-myths

]]>Jill Rowley, Jack Kosakowski, and David Fisher joined me for a Blab meet up; Dispelling Social Selling Myths. These three social selling experts come from varying backgrounds in the sales and social media worlds. In this episode, you'll hear all about them and each of their social selling mantras.

This podcast is PG rated, compared to my usual G rating. Having a conversation with passionate people around their area of expertise can really get them going. ;)

Tune in to find out what each of our social selling mantras are -- I revealed mine, too -- and to discover some useful insights about social selling. Feel free to listen to the podcast above, or watch the recording of the Blab below.

View the show notes: http://www.socialbusinessengine.com/podcasts/dispelling-social-selling-myths

]]>50:11cleanpodcast,socialmedia,socialbusiness,socialselling,bernieborges,jillrowley,jackkosakowski,davidfisherThe Impact of Digital Storytelling on Walmart’s ReputationTue, 29 Mar 2016 13:27:14 +0000Chad Mitchell, Senior Director, Digital Communications at Walmart is back for a second episode of the Social Business Engine podcast series. On Chad's first appearance we discussed how Walmart launched their blog - Walmart Today - to celebrate the customer.

On this episode, we get a behind the scenes look at the impact of Walmart’s commitment to telling its story through digital channels and how it's rebuilding its reputation with its associates and customers. You'll hear how they're writing content around themes like The Ripple Effect and Made by America.

View the show notes: http://www.socialbusinessengine.com/podcasts/the-impact-of-digital-storytelling-on-walmarts-reputation

]]>Chad Mitchell, Senior Director, Digital Communications at Walmart is back for a second episode of the Social Business Engine podcast series. On Chad's first appearance we discussed how Walmart launched their blog - Walmart Today - to celebrate the customer.

On this episode, we get a behind the scenes look at the impact of Walmart’s commitment to telling its story through digital channels and how it's rebuilding its reputation with its associates and customers. You'll hear how they're writing content around themes like The Ripple Effect and Made by America.

View the show notes: http://www.socialbusinessengine.com/podcasts/the-impact-of-digital-storytelling-on-walmarts-reputation

]]>40:08cleancontent,walmart,socialmediamarketing,socialbusiness,socialselling,bernieborges,socialbusinessengineHow The Content Loop Drives Results at Teach For AmericaTue, 22 Mar 2016 16:42:31 +0000Stacey Jaffe, Managing Director of Social Media and Paid Ads at Teach For America, joined me for episode 105. Teach for America is a 25-year-old, non-profit organization focused on education equality for all children across America.

As Managing Director of Social Media and Paid Ads, Stacey oversees Teach For America’s paid and owned social media. She leads a team of five full-time staff members while collaborating with a variety of other teams. Stacey develops strategies to utilize social media metrics as a “focus group” to improve the social media experience for their various audiences. Tune in to hear how Stacey achieves results through content and social media much like a for-profit business.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-the-content-loop-drives-results-at-teach-for-america

]]>Stacey Jaffe, Managing Director of Social Media and Paid Ads at Teach For America, joined me for episode 105. Teach for America is a 25-year-old, non-profit organization focused on education equality for all children across America.

As Managing Director of Social Media and Paid Ads, Stacey oversees Teach For America’s paid and owned social media. She leads a team of five full-time staff members while collaborating with a variety of other teams. Stacey develops strategies to utilize social media metrics as a “focus group” to improve the social media experience for their various audiences. Tune in to hear how Stacey achieves results through content and social media much like a for-profit business.

View the show notes: http://www.socialbusinessengine.com/podcasts/how-the-content-loop-drives-results-at-teach-for-america

]]>29:14cleanteachers,nonprofit,socialmedia,contentmarketing,socialbusiness,bernieborges,teachforamerica,socialbusinessengine,staceyjaffeBetting and Winning on Social at MGM Resorts InternationalTue, 15 Mar 2016 17:15:02 +0000Beverly Jackson, Vice President, Social Media and Content Strategy at MGM Resorts International is a social business executive extraordinaire.

She has contributed to consistent double digit growth of the GRAMMY Awards from 2009, including a record breaking broadcast, digital and social engagement numbers for the 54th GRAMMY Awards in February 2012.

Beverly now leads a high-performance entertainment and digital content marketing team at MGM Resorts International forging long-term strategic relationships that drive revenue.

In this podcast, we discussed how she's leading the social business strategy at MGM International and reviewed a few of their recent social media success stories.

View the show notes: http://www.socialbusinessengine.com/podcasts/betting-and-winning-on-social-at-mgm-resorts-international

]]>Beverly Jackson, Vice President, Social Media and Content Strategy at MGM Resorts International is a social business executive extraordinaire.

She has contributed to consistent double digit growth of the GRAMMY Awards from 2009, including a record breaking broadcast, digital and social engagement numbers for the 54th GRAMMY Awards in February 2012.

Beverly now leads a high-performance entertainment and digital content marketing team at MGM Resorts International forging long-term strategic relationships that drive revenue.

In this podcast, we discussed how she's leading the social business strategy at MGM International and reviewed a few of their recent social media success stories.

View the show notes: http://www.socialbusinessengine.com/podcasts/betting-and-winning-on-social-at-mgm-resorts-international

]]>35:32cleanlasvegas,socialbusiness,bernieborges,socialbusinessengine,mgmresortsThe Role of Social Selling in Social BusinessThu, 10 Mar 2016 21:50:40 +0000Amy Heiss, Director of Social Media Activation & Training at Dell, and Suzanne Doughty, Social Media Program Manager at Dell, joined me to discuss social selling and the role it plays in social business on this special Blab recorded episode.

Missing from the audio recording is David Fisher, but you'll hear his insights verbalized throughout from his input in the chat panel.

Social media is used in all aspects of business at Dell, however, in this podcast we focused mostly on Dell's sales and business development practices.

A whopping 16,000 Dell employees have been trained and certified in social media.

Tune in to hear a few of their social business success stories and a list of best (and worst) practices for social selling.

View the show notes: http://www.socialbusinessengine.com/podcasts/the-role-of-social-selling-in-social-business

]]>Amy Heiss, Director of Social Media Activation & Training at Dell, and Suzanne Doughty, Social Media Program Manager at Dell, joined me to discuss social selling and the role it plays in social business on this special Blab recorded episode.

Missing from the audio recording is David Fisher, but you'll hear his insights verbalized throughout from his input in the chat panel.

Social media is used in all aspects of business at Dell, however, in this podcast we focused mostly on Dell's sales and business development practices.

A whopping 16,000 Dell employees have been trained and certified in social media.

Tune in to hear a few of their social business success stories and a list of best (and worst) practices for social selling.

View the show notes: http://www.socialbusinessengine.com/podcasts/the-role-of-social-selling-in-social-business

]]>37:14cleandell,blab,socialbusiness,socialselling,bernieborges,suzannedoughty,amyheissFive Choices We Make to Be Future StrongTue, 08 Mar 2016 16:03:46 +0000Bill Jensen is an internationally acclaimed thought leader known for extremely useful content and a passion for making it easier for everyone to work smarter, not harder.

As CEO of The Jensen Group, Bill has worked with many clients such as Bank of America, Merck, Pfizer, GE, L’Oréal Italia, Genentech, NASA, Philips Lighting, and many others, to help companies double their efficiency.

Bill has spent the past 25 years studying how work gets done, and much of what he’s found horrifies him.

On this episode, we’re going to dive into Bill’s latest book Future Strong. We’ll hear from Bill why the disruptive economy requires a workforce that is future strong and exactly what that means to each of us individually and to brands around the world.

Tune in to hear Bill's secrets to building your best future and how to lead your organization into the future.

View the show notes: http://www.socialbusinessengine.com/podcasts/five-choices-we-make-to-be-future-strong

]]>Bill Jensen is an internationally acclaimed thought leader known for extremely useful content and a passion for making it easier for everyone to work smarter, not harder.

As CEO of The Jensen Group, Bill has worked with many clients such as Bank of America, Merck, Pfizer, GE, L’Oréal Italia, Genentech, NASA, Philips Lighting, and many others, to help companies double their efficiency.

Bill has spent the past 25 years studying how work gets done, and much of what he’s found horrifies him.

On this episode, we’re going to dive into Bill’s latest book Future Strong. We’ll hear from Bill why the disruptive economy requires a workforce that is future strong and exactly what that means to each of us individually and to brands around the world.

Tune in to hear Bill's secrets to building your best future and how to lead your organization into the future.

View the show notes: http://www.socialbusinessengine.com/podcasts/five-choices-we-make-to-be-future-strong

]]>29:13cleanfuturist,simpleton,socialbusiness,bernieborges,socialbusinessengine,billjensenThe Case for an Employee Advocacy Program at Deloitte AfricaTue, 01 Mar 2016 17:14:01 +0000As we break into the triple digits in podcast episodes, it only made sense to bring back the featured guest from episode number two of the Social Business Engine.

Digital Engagement Leader at Deloitte Africa, David Graham, is responsible for online stakeholder engagement including email communication and employee advocacy across four regions including Southern, Central, Eastern and Western Africa.

In episode 101, David explains how Deloitte Africa complemented its email communication sent from a branded account, to personalized digital communication sent from staff members, and the results that they've experienced so far.

He also discusses how Deloitte is mobilizing employees on social media with their employee advocacy program and how it has increased their earned media value to an estimated $80,000.

View the show notes: http://www.socialbusinessengine.com/podcasts/case-for-employee-advocacy-deloitte-africa

]]>As we break into the triple digits in podcast episodes, it only made sense to bring back the featured guest from episode number two of the Social Business Engine.

Digital Engagement Leader at Deloitte Africa, David Graham, is responsible for online stakeholder engagement including email communication and employee advocacy across four regions including Southern, Central, Eastern and Western Africa.

In episode 101, David explains how Deloitte Africa complemented its email communication sent from a branded account, to personalized digital communication sent from staff members, and the results that they've experienced so far.

He also discusses how Deloitte is mobilizing employees on social media with their employee advocacy program and how it has increased their earned media value to an estimated $80,000.

View the show notes: http://www.socialbusinessengine.com/podcasts/case-for-employee-advocacy-deloitte-africa

]]>32:05cleanpodcast,socialbusiness,bernieborges,employeeadvocacy,deloitteafrica,davidgrahamWhy Social Business is Way Bigger than Social Media MarketingTue, 23 Feb 2016 20:22:51 +0000This podcast episode is a little different than previous shows. Normally, I interview a guest from a brand or an independent thought leader.

In honor of episode 100, I share my thoughts and insights on the topic of social business.

Tune in to find out where we're headed with the Social Business Engine channel.

View the show notes: http://www.socialbusinessengine.com/podcasts/why-social-business-is-way-bigger-than-social-media-marketing

]]>22:42cleanworkshop,marketing,socialmedia,socialbusiness,bernieborges,socialbusinessengineHow a 70 Year Old Brand Speaks SocialTue, 16 Feb 2016 18:05:03 +0000Ken Schneider is the head of social media at U-Haul, the industry leader in do-it-yourself moving and self-storage. U-Haul was established 70 years ago by L.S. "Sam" Shoen to fill the need for one-way moving trailers. In the same sense of filling a void, U-Haul was spurred to become active on social media as their customers were trying to engage their unmoderated accounts.

In episode 99, you'll hear how U-Haul has evolved from no social media activity as recently as four years ago, to engaging with customers to drive brand loyalty and conversions today. Ken discusses how U-Haul regularly experiments with channels and content and how they measure what's working for the brand.

]]>Ken Schneider is the head of social media at U-Haul, the industry leader in do-it-yourself moving and self-storage. U-Haul was established 70 years ago by L.S. "Sam" Shoen to fill the need for one-way moving trailers. In the same sense of filling a void, U-Haul was spurred to become active on social media as their customers were trying to engage their unmoderated accounts.

In episode 99, you'll hear how U-Haul has evolved from no social media activity as recently as four years ago, to engaging with customers to drive brand loyalty and conversions today. Ken discusses how U-Haul regularly experiments with channels and content and how they measure what's working for the brand.

]]>26:19cleanuhaul,socialmediamarketing,socialbusiness,bernieborges,socialbusinessengine,kenschneiderCreating a Movement in Women’s Fitness ApparelTue, 09 Feb 2016 17:48:51 +0000Andrea Kuchinski’s background is graphic design; however, it was her passion to change the public perception of fitness for the everyday woman that inspired her to launch her apparel fitness company, From Thick to Thin. Andrea was recently featured in Social Business Journal Volume 7 for her niche approach to content marketing.

Andrea found her voice among a niche audience of women who shared her passion for inclusivity in fitness, regardless of height, weight, speed or athletic ability. On this episode, Andrea shares her journey on this niche entrepreneurial adventure and the role of content and social media in building her business.

View the show notes page: http://www.socialbusinessengine.com/podcasts/creating-a-movement-in-womens-fitness-apparel

]]>Andrea Kuchinski’s background is graphic design; however, it was her passion to change the public perception of fitness for the everyday woman that inspired her to launch her apparel fitness company, From Thick to Thin. Andrea was recently featured in Social Business Journal Volume 7 for her niche approach to content marketing.

Andrea found her voice among a niche audience of women who shared her passion for inclusivity in fitness, regardless of height, weight, speed or athletic ability. On this episode, Andrea shares her journey on this niche entrepreneurial adventure and the role of content and social media in building her business.

View the show notes page: http://www.socialbusinessengine.com/podcasts/creating-a-movement-in-womens-fitness-apparel

]]>31:09cleanfitness,entrepreneur,smallbusiness,contentmarketing,socialbusiness,bernieborges,socialbusinessengine,andreakuchinski,fromthicktothinAnalyzing the Value of Social Media in B2BTue, 02 Feb 2016 19:39:53 +0000A popular speaker at marketing conferences, Carlos Gil is Head of Social Media Marketing at BMC Software.

On this episode, Carlos shares his insights on strategies and tactics for analyzing the effectiveness of social media in mid or large organizations.

He also reveals how he measures social media ROI at BMC Software, a B2B, enterprise software company where Carlos is in charge of global social media activities.

You'll gain an understanding of the similarities between B2B and B2C companies using social media and how to measure results.

View the show notes page: http://www.socialbusinessengine.com/podcasts/analyzing-the-value-of-social-media-in-b2b

]]>A popular speaker at marketing conferences, Carlos Gil is Head of Social Media Marketing at BMC Software.

On this episode, Carlos shares his insights on strategies and tactics for analyzing the effectiveness of social media in mid or large organizations.

He also reveals how he measures social media ROI at BMC Software, a B2B, enterprise software company where Carlos is in charge of global social media activities.

You'll gain an understanding of the similarities between B2B and B2C companies using social media and how to measure results.

View the show notes page: http://www.socialbusinessengine.com/podcasts/analyzing-the-value-of-social-media-in-b2b

]]>32:38cleansocialmedia,b2b,socialmediamarketing,socialbusiness,bernieborges,socialbusinessengine,carlosgilGetting a Seat at the Breakfast Table through Transparent CommunicationTue, 26 Jan 2016 19:15:08 +0000Today's featured guest is Rick Wion, an accomplished marketing professional recognized by AdWeek as a Top 50 Innovator in digital marketing. Rick is currently the Senior Director of Consumer Engagement at the Kellogg Company and a long time fan of Frosted Flakes.

On this episode, Rick reveals Kellogg’s strategy behind their web property openforbreakfast.com. We discuss how Rick is leading the movement at Kellogg for transparent communication across the spectrum of nutrition, sustainability, and philanthropy.

View the show notes page: http://www.socialbusinessengine.com/podcasts/getting-a-seat-at-the-breakfast-table-through-transparent-communication-kellogg

]]>Today's featured guest is Rick Wion, an accomplished marketing professional recognized by AdWeek as a Top 50 Innovator in digital marketing. Rick is currently the Senior Director of Consumer Engagement at the Kellogg Company and a long time fan of Frosted Flakes.

On this episode, Rick reveals Kellogg’s strategy behind their web property openforbreakfast.com. We discuss how Rick is leading the movement at Kellogg for transparent communication across the spectrum of nutrition, sustainability, and philanthropy.

View the show notes page: http://www.socialbusinessengine.com/podcasts/getting-a-seat-at-the-breakfast-table-through-transparent-communication-kellogg

]]>33:06cleancommunication,socialbusiness,bernieborges,rickwion,socialbusinessengine,kelloggcompany10 Social and Content Marketing Trends to Watch in 2016Tue, 19 Jan 2016 17:31:05 +0000Featured for the third time on a Social Business Engine podcast, is Top 40 Digital Strategist and Top 50 Content Marketer in the World - Ian Cleary. As CEO of RazorSocial, Ian is a social media and marketing tools buff. I’ve enjoyed more than one occasion with Ian at a marketing conference where I’ve seen him speak, teach workshops, and even dance on stage. His website, RazorSocial.com, is a very popular destination for marketers to stay informed of the seemingly daily changing landscape of social media tools. His site is on my top 5 list and was ranked in the top 10 destinations by Social Media Examiner 2013 through 2015.

On this episode, Ian reveals how to navigate your way through over 1,000 tools available, providing a summary of the types of social media and content marketing tools brands should consider. He offers a look through his crystal ball of the trends we should watch in 2016, along with valuable tips you would usually pay for.

View the show notes: http://www.socialbusinessengine.com/podcasts/social-and-content-marketing-trends-2016-ian-cleary/

]]>Featured for the third time on a Social Business Engine podcast, is Top 40 Digital Strategist and Top 50 Content Marketer in the World - Ian Cleary. As CEO of RazorSocial, Ian is a social media and marketing tools buff. I’ve enjoyed more than one occasion with Ian at a marketing conference where I’ve seen him speak, teach workshops, and even dance on stage. His website, RazorSocial.com, is a very popular destination for marketers to stay informed of the seemingly daily changing landscape of social media tools. His site is on my top 5 list and was ranked in the top 10 destinations by Social Media Examiner 2013 through 2015.

On this episode, Ian reveals how to navigate your way through over 1,000 tools available, providing a summary of the types of social media and content marketing tools brands should consider. He offers a look through his crystal ball of the trends we should watch in 2016, along with valuable tips you would usually pay for.

View the show notes: http://www.socialbusinessengine.com/podcasts/social-and-content-marketing-trends-2016-ian-cleary/

]]>40:47cleansocialmedia,contentmarketing,socialbusiness,razorsocial,bernieborges,socialtechnology,socialbusinessengine,ianclearyThe Engaged Leader – A Strategy for Your Digital TransformationTue, 12 Jan 2016 21:11:55 +0000Charlene Li is recognized around the world as one of the foremost experts on social media and technologies. A thought leader and consultant on strategy, leadership, social technologies, interactive media and marketing, Charlene is the Founder and CEO of Altimeter Group, and the author of the New York Times bestseller, Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008. Her latest book, The Engaged Leader, published in March 2015 is the topic of discussion on this episode.

Charlene and I explore key takeaways from her latest book, "The Engaged Leader," to provide insights and inspiration for you and the leaders in your organization. The examples and actionable advice she provides will guide leaders in their digital transformation to be engaging and comfortable in the digital realm.

View the show notes page: http://www.socialbusinessengine.com/podcasts/the-engaged-leader-charlene-li

]]>Charlene Li is recognized around the world as one of the foremost experts on social media and technologies. A thought leader and consultant on strategy, leadership, social technologies, interactive media and marketing, Charlene is the Founder and CEO of Altimeter Group, and the author of the New York Times bestseller, Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008. Her latest book, The Engaged Leader, published in March 2015 is the topic of discussion on this episode.

Charlene and I explore key takeaways from her latest book, "The Engaged Leader," to provide insights and inspiration for you and the leaders in your organization. The examples and actionable advice she provides will guide leaders in their digital transformation to be engaging and comfortable in the digital realm.

View the show notes page: http://www.socialbusinessengine.com/podcasts/the-engaged-leader-charlene-li

]]>27:18cleanstrategy,executive,csuite,bernieborges,socialbusinessengine,charleneli,digitaltransformationHow to Deliver Business Results through Employee AdvocacyTue, 05 Jan 2016 16:31:48 +0000Julio Viskovich, V.P. of Marketing at rFactr, has worked with many brands to develop employee advocacy programs that deliver tangible business results. A Forbes Top 30 Social Media Influencer, Julio is passionate about helping organizations empower employees to have human-to-human engagement while delivering the right message at the right time.

On this episode, Julio and I discuss the profitability of employee advocacy and overview the highlights from rFactr's strategic e-guide on implementing and scaling an employee advocacy program. Employee advocacy is one of the five pillars of a social business. Are you ready to accelerate your social business journey this year?

]]>Julio Viskovich, V.P. of Marketing at rFactr, has worked with many brands to develop employee advocacy programs that deliver tangible business results. A Forbes Top 30 Social Media Influencer, Julio is passionate about helping organizations empower employees to have human-to-human engagement while delivering the right message at the right time.

On this episode, Julio and I discuss the profitability of employee advocacy and overview the highlights from rFactr's strategic e-guide on implementing and scaling an employee advocacy program. Employee advocacy is one of the five pillars of a social business. Are you ready to accelerate your social business journey this year?

]]>32:48cleansocialmedia,socialbusiness,bernieborges,socialbusinessengine,rfactr,julioviskovichWhy the Modern CMO is Like a Mutual Fund ManagerWed, 23 Dec 2015 20:57:45 +0000Jim Williams, Vice President of Marketing at Influitive has spent 20 years in B2B marketing with start-up and growth-stage technology companies. Under Jim's leadership, Influitive, a pioneer in advocate marketing software, has developed a world-class inbound marketing engine that fuels 70 to 80% of the revenue engine. Jim has built a thriving community of engaged advocates made up of customers, partners and evangelists.

On this episode, Jim and I discuss the dynamic role of the modern CMO. He reveals the skills a modern CMO needs to have, how to impact revenue growth by building a team of internal and external advocates, and the pitfalls to avoid. Jim stressed how a CMO's best tool is the brand's reputation. What are your customers saying about your brand?

View the show notes page: http://www.socialbusinessengine.com/podcasts/why-the-modern-cmo-is-like-a-mutual-fund-manager

]]>Jim Williams, Vice President of Marketing at Influitive has spent 20 years in B2B marketing with start-up and growth-stage technology companies. Under Jim's leadership, Influitive, a pioneer in advocate marketing software, has developed a world-class inbound marketing engine that fuels 70 to 80% of the revenue engine. Jim has built a thriving community of engaged advocates made up of customers, partners and evangelists.

On this episode, Jim and I discuss the dynamic role of the modern CMO. He reveals the skills a modern CMO needs to have, how to impact revenue growth by building a team of internal and external advocates, and the pitfalls to avoid. Jim stressed how a CMO's best tool is the brand's reputation. What are your customers saying about your brand?

View the show notes page: http://www.socialbusinessengine.com/podcasts/why-the-modern-cmo-is-like-a-mutual-fund-manager

]]>34:50cleancmo,contentmarketing,bernieborges,influitive,socialbusinessengine,jimwilliamsAll Native Advertising Doesn’t SuckTue, 15 Dec 2015 21:51:13 +0000Director of Creative Strategy at Time Inc., Melanie Deziel is an award-winning journalist with a career that spans roles at the Huffington Post and the New York Times prior to joining Time Inc. Melanie is also the founder of the native advertising newsletter, The Overlap League. On this podcast, Melanie and I discuss the evolution of native advertising and, particularly, the importance of context in branded journalism.

We'll explore how native advertising is produced, promoted and distributed and talk about Melanie's award-winning piece, Women Inmates: Why The Male Model Doesn’t Work.Tune in to gain insight into the role of native advertising in the modern content strategy.

View the show notes page: http://www.socialbusinessengine.com/podcasts/all-native-advertising-doesnt-suck

]]>Director of Creative Strategy at Time Inc., Melanie Deziel is an award-winning journalist with a career that spans roles at the Huffington Post and the New York Times prior to joining Time Inc. Melanie is also the founder of the native advertising newsletter, The Overlap League. On this podcast, Melanie and I discuss the evolution of native advertising and, particularly, the importance of context in branded journalism.

We'll explore how native advertising is produced, promoted and distributed and talk about Melanie's award-winning piece, Women Inmates: Why The Male Model Doesn’t Work.Tune in to gain insight into the role of native advertising in the modern content strategy.

View the show notes page: http://www.socialbusinessengine.com/podcasts/all-native-advertising-doesnt-suck

]]>33:36cleancontent,brandjournalism,socialbusiness,nativeadvertising,bernieborges,socialbusinessengine,melaniedeziel,timeinc6 Audacious Digital Marketing Predictions for 2016Tue, 08 Dec 2015 20:53:48 +0000Chad Pollitt is Co-Founder and VP of Audience at Relevance, an established, yet growing, agency and digital publication. In this podcast, we discuss Chad's recent Huffington Post article, 6 Bold Predictions for Digital Marketing in 2016. Chad is a popular speaker at marketing events, a top 20 CMO Influencer and a newly minted adjunct professor of digital marketing at Indiana University.

A former U.S. Army Commander, Chad runs all aspects of content and audience development at Relevance. Relevance's publication serves as a go-to resource for content promotion, strategy, news, and insights.

How will Chad's six warranted and plausible predictions for digital marketing in 2016 affect you?

View the show notes page: http://www.socialbusinessengine.com/podcasts/6-audacious-digital-marketing-predictions-for-2016

]]>Chad Pollitt is Co-Founder and VP of Audience at Relevance, an established, yet growing, agency and digital publication. In this podcast, we discuss Chad's recent Huffington Post article, 6 Bold Predictions for Digital Marketing in 2016. Chad is a popular speaker at marketing events, a top 20 CMO Influencer and a newly minted adjunct professor of digital marketing at Indiana University.

A former U.S. Army Commander, Chad runs all aspects of content and audience development at Relevance. Relevance's publication serves as a go-to resource for content promotion, strategy, news, and insights.

How will Chad's six warranted and plausible predictions for digital marketing in 2016 affect you?

View the show notes page: http://www.socialbusinessengine.com/podcasts/6-audacious-digital-marketing-predictions-for-2016

]]>42:48cleanmarketing,content,relevance,digitalmarketing,socialbusiness,bernieborges,socialbusinessengine,chadpollittBranded Journalism Newsroom Style at CiscoThu, 03 Dec 2015 21:34:04 +0000Kirsten Chiala is Digital Content Manager, Social Media Communications at Cisco. She is leading her team to tell Cisco's story to reach and engage their B2B audience through a newsroom-style branded journalism strategy. You'll discover how The Network features thought leadership content, as well as creative content such as a graphic novel featuring superheroes like SuperSmart and Dr. Analog, a serial magazine, 6-second Vine videos, and other fresh content marketing strategies.

Cisco is a global leader in the hardware, software, and services that are used to create the Internet solutions that make networks possible. An employer of more than 70,000 people, Cisco has a plethora of angles from which to tell their story. How will you apply their creative content strategies in your business?

View the show notes page: http://www.socialbusinessengine.com/podcasts/branded-journalism-newsroom-style-at-cisco

]]>Kirsten Chiala is Digital Content Manager, Social Media Communications at Cisco. She is leading her team to tell Cisco's story to reach and engage their B2B audience through a newsroom-style branded journalism strategy. You'll discover how The Network features thought leadership content, as well as creative content such as a graphic novel featuring superheroes like SuperSmart and Dr. Analog, a serial magazine, 6-second Vine videos, and other fresh content marketing strategies.

Cisco is a global leader in the hardware, software, and services that are used to create the Internet solutions that make networks possible. An employer of more than 70,000 people, Cisco has a plethora of angles from which to tell their story. How will you apply their creative content strategies in your business?

View the show notes page: http://www.socialbusinessengine.com/podcasts/branded-journalism-newsroom-style-at-cisco

]]>31:56cleanpodcast,storytelling,content,cisco,socialbusiness,bernieborges,socialbusinessengineGet Social | An Employee Ambassador Initiative at Avery DennisonMon, 30 Nov 2015 18:51:58 +0000Under the leadership of James Moat, Avery Dennison is mobilizing employees to Get Social for inspired storytelling that is good for business development, talent retention and even recruiting. James Moat is Director of Global Digital Communications at Avery Dennison, a maker of "innovative sticky stuff" that has operations in more than 50 countries and employs over 25,000 people.

Established in 1935, Avery Dennison is a global leader in solutions with operations and labeling and packaging materials. Listen to this episode to hear about their social business journey and how two years into it, James already realizes that it's a worthy, never-ending journey.

View the show notes page: http://www.socialbusinessengine.com/podcasts/avery-dennison-get-social-employee-ambassador

]]>Under the leadership of James Moat, Avery Dennison is mobilizing employees to Get Social for inspired storytelling that is good for business development, talent retention and even recruiting. James Moat is Director of Global Digital Communications at Avery Dennison, a maker of "innovative sticky stuff" that has operations in more than 50 countries and employs over 25,000 people.

Established in 1935, Avery Dennison is a global leader in solutions with operations and labeling and packaging materials. Listen to this episode to hear about their social business journey and how two years into it, James already realizes that it's a worthy, never-ending journey.

View the show notes page: http://www.socialbusinessengine.com/podcasts/avery-dennison-get-social-employee-ambassador

]]>32:38cleanavery,socialmedia,dennison,socialbusiness,bernieborges,jamesmoatWhy Recruitment is MarketingMon, 23 Nov 2015 21:04:32 +0000Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies.

The fact that recruiters say they would not rehire 39% of their recent hires exposes a fault in the classic, reactive recruitment strategy. Listen to this episode to gain an understanding of how taking a proactive approach to recruitment provides the opportunity to have the right candidates available when a position opens up and how your company's culture plays a role in the recruitment process.

Recruitment is evolving; it's time to start treating your candidates like consumers.

View the show notes page: http://www.socialbusinessengine.com/podcasts/recruitment-is-marketing

]]>Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies.

The fact that recruiters say they would not rehire 39% of their recent hires exposes a fault in the classic, reactive recruitment strategy. Listen to this episode to gain an understanding of how taking a proactive approach to recruitment provides the opportunity to have the right candidates available when a position opens up and how your company's culture plays a role in the recruitment process.

Recruitment is evolving; it's time to start treating your candidates like consumers.

View the show notes page: http://www.socialbusinessengine.com/podcasts/recruitment-is-marketing

]]>38:19cleantechnology,marketing,ibm,recruiting,talentacquisition,bernieborges,abbyeulerExpectations of the Graduate Student When They Enter the WorkforceWed, 18 Nov 2015 14:01:58 +0000I recorded this podcast with Ari Lightman while attending Dell World 2015. Ari is a Professor and Director at Carnegie Mellon University (CMU) where he teaches classes on IT transformation, marketing, social media and mobile content. Ari is a major contributor to the Social Business Journal that we published with Dell. He also participated on a social selling panel with me at Dell World.

Ari's work is intriguing. I enjoyed learning how his students at Carnegie Mellon University conduct research on behalf of large brands.

Researchers in the classroom have access to a variety of different software programs and tools used during their learning experience. When they come to the workforce, they expect to have access to those tools with which they're already familiar.

In this episode, you'll discover a few ways to ask questions when problem solving and how young researchers expect open access to the tools they need. You'll also learn how Ari's students at CMU created an opportunity for one company to generate an extra million dollars in revenue from their research findings and recommendations.

View the show notes page: http://www.socialbusinessengine.com/podcasts/expectations-graduate-student-when-they-enter-workforce

]]>I recorded this podcast with Ari Lightman while attending Dell World 2015. Ari is a Professor and Director at Carnegie Mellon University (CMU) where he teaches classes on IT transformation, marketing, social media and mobile content. Ari is a major contributor to the Social Business Journal that we published with Dell. He also participated on a social selling panel with me at Dell World.

Ari's work is intriguing. I enjoyed learning how his students at Carnegie Mellon University conduct research on behalf of large brands.

Researchers in the classroom have access to a variety of different software programs and tools used during their learning experience. When they come to the workforce, they expect to have access to those tools with which they're already familiar.

In this episode, you'll discover a few ways to ask questions when problem solving and how young researchers expect open access to the tools they need. You'll also learn how Ari's students at CMU created an opportunity for one company to generate an extra million dollars in revenue from their research findings and recommendations.

View the show notes page: http://www.socialbusinessengine.com/podcasts/expectations-graduate-student-when-they-enter-workforce

]]>37:51cleantechnology,socialbusiness,socialselling,bernieborges,sbeshow,arilightman,marketingmeasurement,carnegiemellonuniversityEnding Email OverwhelmTue, 10 Nov 2015 22:06:22 +0000In this episode, we cover the fascinating topic of designing for global scale in a way that is inclusive for anyone, regardless of age or ability. I’m joined by M.E. (Mary Elizabeth) Miller, IBM Verse UX Designer, and Duncan Hopkins, Senior Design Team Lead, IBM Design, Enterprise Social Solutions. M.E. and Duncan discuss how they leverage IBM Design Thinking to drive alignment across global teams and develop accessible enterprise applications at scale.

One example of this work is IBM Verse, an innovative application that combines social, email, mobile and analytics and is designed to provide accessibility for individuals with visual impairments and physical disabilities.Tune in to discover how the designers of IBM Verse used IBM Design Thinking to solve a common problem in the workplace – inefficient email – while applying IBM Design Thinking in a way that can be embraced by any business for a “new way to work.”

Visit out show notes page for links to reports and other sources of insights discussed in this podcast episode: http://www.socialbusinessengine.com/podcasts/content-social-media-business-value/redesigned-enterprise-email-ibm-verse.

]]>Visit out show notes page for links to reports and other sources of insights discussed in this podcast episode: http://www.socialbusinessengine.com/podcasts/content-social-media-business-value/redesigned-enterprise-email-ibm-verse.
]]>33:33cleandesign,accessibility,ibm,bernieborges,ibmverse,newwaytowork,socialbusinessengine,duncanhopkins,maryelizabethmiller,enterpriseemailHow to Harness Content & Social Media to Drive Business ValueTue, 03 Nov 2015 19:44:26 +00003M is mobilizing content and social media to tell their story across the globe and drive business value. A global company with over $30 billion in revenue and more than 89,000 employees across nearly 200 countries, 3M does more than just "sticky notes." In this episode, Carlos Abler, Leader of Content Marketing Strategy, and Christian Plewacki, Social Media Strategist, chatted with me about the thought process and "work in progress" state of social business at 3M.

A recent relaunch has repositioned 3M as the science company that it truly is. They have a new tone of voice and are now functioning more like publishers. Tune into this podcast to hear how 3M has recognized the need to develop relationships through content on digital channels and how to do so at your organization.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-to-harness-content-social-media-to-drive-business-value/

]]>3M is mobilizing content and social media to tell their story across the globe and drive business value. A global company with over $30 billion in revenue and more than 89,000 employees across nearly 200 countries, 3M does more than just "sticky notes." In this episode, Carlos Abler, Leader of Content Marketing Strategy, and Christian Plewacki, Social Media Strategist, chatted with me about the thought process and "work in progress" state of social business at 3M.

A recent relaunch has repositioned 3M as the science company that it truly is. They have a new tone of voice and are now functioning more like publishers. Tune into this podcast to hear how 3M has recognized the need to develop relationships through content on digital channels and how to do so at your organization.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-to-harness-content-social-media-to-drive-business-value/

]]>39:32cleanstrategy,socialmedia,contentmarketing,socialbusiness,bernieborges,carlosabler,christianplewackiHow Social Helping Can Land You a New ClientTue, 27 Oct 2015 20:27:04 +0000Bryan Kramer CEO of PureMatter reveals how the content that you share builds credibility and impacts others' perception of you and/or your brand. Sharing is one of the most prominent aspects of social selling (excuse me, social helping) and is the focus of Bryan's new book, Shareology.

If you've previously downloaded Social Business Journal Volume 3: Digital Transformation, you've already read about how Bryan says social selling should be called social helping. Listen to this podcast to hear an example of how social helping connected Bryan with someone who became a major client and how it can ultimately create new business for your brand, too.

View the show notes page: http://www.socialbusinessengine.com/podcasts/social-selling-bryan-kramer-shareology

]]>Bryan Kramer CEO of PureMatter reveals how the content that you share builds credibility and impacts others' perception of you and/or your brand. Sharing is one of the most prominent aspects of social selling (excuse me, social helping) and is the focus of Bryan's new book, Shareology.

If you've previously downloaded Social Business Journal Volume 3: Digital Transformation, you've already read about how Bryan says social selling should be called social helping. Listen to this podcast to hear an example of how social helping connected Bryan with someone who became a major client and how it can ultimately create new business for your brand, too.

View the show notes page: http://www.socialbusinessengine.com/podcasts/social-selling-bryan-kramer-shareology

]]>33:43cleancuration,contentmarketing,socialbusiness,socialselling,bernieborges,shareology,socialbusinessengine,purematter,bryankramerHow the Online Community at SAS Provides Customer SupportTue, 20 Oct 2015 13:53:13 +0000This podcast features Chris Hemedinger and Shelley Sessoms, two SAS employees whose efforts can be seen on the SAS Support Communities. As Senior Manager of Online Communities, Chris leads the team of three Community Managers including Shelley. The SAS Support Communities complement their technical support team and are not meant to replace it. In this episode, you'll discover how the re-energized community plays a pivotal role in their customer support strategy and adds marketing value to SAS.

In an effort to create a deeper connection with community members, SAS evolved their 10-year-old online support community to include more technical and newsworthy content. Established in 1976, SAS is a recognized leader in business analytics software and the largest independent company in the business intelligence market.

View the show notes: http://www.socialbusinessengine.com/podcasts/sas-support-online-community-benefits

]]>This podcast features Chris Hemedinger and Shelley Sessoms, two SAS employees whose efforts can be seen on the SAS Support Communities. As Senior Manager of Online Communities, Chris leads the team of three Community Managers including Shelley. The SAS Support Communities complement their technical support team and are not meant to replace it. In this episode, you'll discover how the re-energized community plays a pivotal role in their customer support strategy and adds marketing value to SAS.

In an effort to create a deeper connection with community members, SAS evolved their 10-year-old online support community to include more technical and newsworthy content. Established in 1976, SAS is a recognized leader in business analytics software and the largest independent company in the business intelligence market.

View the show notes: http://www.socialbusinessengine.com/podcasts/sas-support-online-community-benefits

]]>34:30cleanpodcast,marketing,community,sas,customerexperience,socialbusiness,bernieborges,sbeshowThe Rise of the Hootsuite Ambassador CommunityWed, 14 Oct 2015 01:16:44 +0000Hootsuite has mobilized their product advocates around the world through their Ambassador community resulting in strong relationships with product advocates and significantly expanding Hootsuite's reach.

Mel Attia, V.P. of Marketing at Vanilla Forums, joins me again as co-host on this episode as we uncover the impact the online community of advocates is having on Hootsuite's business. Justine Velcich, Manager of Global Community Programs at Hootsuite reveals the strategy behind their three-year-old Ambassador Community and how it has evolved.

Visit our show notes to download the Social Business Journal: The Community Playbook at our show notes page: http://www.socialbusinessengine.com/podcasts/the-rise-of-the-hootsuite-ambassador-community/

]]>Hootsuite has mobilized their product advocates around the world through their Ambassador community resulting in strong relationships with product advocates and significantly expanding Hootsuite's reach.

Mel Attia, V.P. of Marketing at Vanilla Forums, joins me again as co-host on this episode as we uncover the impact the online community of advocates is having on Hootsuite's business. Justine Velcich, Manager of Global Community Programs at Hootsuite reveals the strategy behind their three-year-old Ambassador Community and how it has evolved.

Visit our show notes to download the Social Business Journal: The Community Playbook at our show notes page: http://www.socialbusinessengine.com/podcasts/the-rise-of-the-hootsuite-ambassador-community/

]]>22:46cleanonline,social,engine,business,community,customer,mel,bernie,justine,advocate,hootsuite,attia,borges,velcich3 Pivotal Elements to Lead Generation Through Content MarketingWed, 07 Oct 2015 00:42:21 +0000I recorded this podcast with Guillaume Decugis, CEO of Scoop.it!, at his office in San Francisco. We discussed the process of how businesses generate leads through content marketing. By strategizing content around buyers' various stages in the funnel, lead generation is fueled and conversion is encouraged.

Visit our show notes page for more insights into this podcast at: http://www.socialbusinessengine.com/podcasts/3-pivotal-elements-to-lead-generation-through-content-marketing

]]>I recorded this podcast with Guillaume Decugis, CEO of Scoop.it!, at his office in San Francisco. We discussed the process of how businesses generate leads through content marketing. By strategizing content around buyers' various stages in the funnel, lead generation is fueled and conversion is encouraged.

Visit our show notes page for more insights into this podcast at: http://www.socialbusinessengine.com/podcasts/3-pivotal-elements-to-lead-generation-through-content-marketing

]]>24:23cleancontent,contentmarketing,scoopit,bernieborges,socbiz,leadnurturing[RESEARCH] The Role of Social in B2B Enterprise SalesSun, 27 Sep 2015 01:17:49 +0000In this episode we're digging into the new Social Business Journal: Digital Transformation, Social Selling Research, Insights and Best Practices published in cooperation with Dell. Joining me on this episode to provide his insights is Bryan Jones, Vice President North America Commercial Marketing at Dell. The original research in this Journal was commissioned by Dell and conducted at Carnegie Mellon University’s Heinz College and provides an understanding of the pivotal role social media plays in strengthening the relationship between sales professionals and their customers.

On this podcast, Bryan and I discuss some of the key findings you'll read in the Journal. The best practices and tips in this research are actionable in any enterprise. This Journal is ungated, meaning it’s available for download without a form. Simply go to http://www.socialbusinessengine.com/dell to open and/or save the Journal.

View the show notes page: http://www.socialbusinessengine.com/podcasts/b2b-social-selling-digital-transformation-dell

]]>In this episode we're digging into the new Social Business Journal: Digital Transformation, Social Selling Research, Insights and Best Practices published in cooperation with Dell. Joining me on this episode to provide his insights is Bryan Jones, Vice President North America Commercial Marketing at Dell. The original research in this Journal was commissioned by Dell and conducted at Carnegie Mellon University’s Heinz College and provides an understanding of the pivotal role social media plays in strengthening the relationship between sales professionals and their customers.

On this podcast, Bryan and I discuss some of the key findings you'll read in the Journal. The best practices and tips in this research are actionable in any enterprise. This Journal is ungated, meaning it’s available for download without a form. Simply go to http://www.socialbusinessengine.com/dell to open and/or save the Journal.

View the show notes page: http://www.socialbusinessengine.com/podcasts/b2b-social-selling-digital-transformation-dell

]]>26:07cleanmarketing,dell,research,report,socialbusiness,socialselling,bernieborges,sbeshow,bryanjones,socialbusinessjournal,socialbusinessengineshowOvercoming Information Density through ShareabilityTue, 22 Sep 2015 16:13:12 +0000I'm joined by Mel Attia, V.P. of Marketing at Vanilla Forums. Together, we talk with Mark Schaefer about his new book, The Content Code. Mark Schaefer is a college educator, author, speaker, and social media strategy consultant. He has been featured in the Wall Street Journal, The New York Times, and the CBS News; he is also the author of five popular marketing books that are used as text books in over 50 universities.

We review some of the key points in Mark's book and really dig into why content marketers have to overcome information density to stand out. Specifically, we review how content can get "ignited" through the process of "Building Shareability into Your Content." Tune in to hear this vibrant conversation with Mark about how the modern marketer can cut through the wall of noise through shareability.

View the show notes page: http://www.socialbusinessengine.com/podcasts/content-marketers-overcoming-information-density-shareability-mark-schaefer

]]>I'm joined by Mel Attia, V.P. of Marketing at Vanilla Forums. Together, we talk with Mark Schaefer about his new book, The Content Code. Mark Schaefer is a college educator, author, speaker, and social media strategy consultant. He has been featured in the Wall Street Journal, The New York Times, and the CBS News; he is also the author of five popular marketing books that are used as text books in over 50 universities.

We review some of the key points in Mark's book and really dig into why content marketers have to overcome information density to stand out. Specifically, we review how content can get "ignited" through the process of "Building Shareability into Your Content." Tune in to hear this vibrant conversation with Mark about how the modern marketer can cut through the wall of noise through shareability.

View the show notes page: http://www.socialbusinessengine.com/podcasts/content-marketers-overcoming-information-density-shareability-mark-schaefer

]]>31:00cleanpodcast,contentmarketing,socialbusiness,markschaefer,bernieborges,socialbusinessengine,thecontentcodeHow the Modern Executive Thrives in a Digitally Minded EnterpriseTue, 15 Sep 2015 20:55:43 +0000People often begin their careers in the corporate world and move on to entrepreneurship. Jim Fields, Vice President of Customer Experience at SAP, took the opposite approach and went from the entrepreneurial world into a corporate position. Jim's background as a serial business owner prepared him for his current management responsibilities at SAP, a multinational software corporation that creates enterprise software for businesses.

In this episode of the Social Business Engine podcast, Jim discusses how he involves people in collaborating on projects. By showing someone a prototype or an example of what something can be, you can get him or her excited about the outcome. His approach is very similar for getting non-digital people involved with social selling. You'll discover tactics to encourage social selling among those with an aversion to social media, strategy on how to gain influence in the social selling realm and more on the positive effects social selling can have on your brand.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-the-modern-executive-thrives-in-a-digitally-minded-enterprise

]]>People often begin their careers in the corporate world and move on to entrepreneurship. Jim Fields, Vice President of Customer Experience at SAP, took the opposite approach and went from the entrepreneurial world into a corporate position. Jim's background as a serial business owner prepared him for his current management responsibilities at SAP, a multinational software corporation that creates enterprise software for businesses.

In this episode of the Social Business Engine podcast, Jim discusses how he involves people in collaborating on projects. By showing someone a prototype or an example of what something can be, you can get him or her excited about the outcome. His approach is very similar for getting non-digital people involved with social selling. You'll discover tactics to encourage social selling among those with an aversion to social media, strategy on how to gain influence in the social selling realm and more on the positive effects social selling can have on your brand.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-the-modern-executive-thrives-in-a-digitally-minded-enterprise

]]>33:25cleanmarketing,sap,socialselling,bernieborges,socialbusinessengine,jimfieldsHow Content Curation Makes it Possible for the Modern Marketer to ThriveTue, 08 Sep 2015 15:32:27 +0000Marketers are responsible for creating revenue-producing content every day. In fact, the role of modern marketing has transformed to the point where it is as much about publishing as it is marketing. The level of content production required can make content marketing an overwhelming proposition when handled solely internally. It's easy to miss out on a lot of opportunities if all of your content creation is done in-house. Michael Gerard, Chief Marketing Officer at Curata, suggests looking out to your ecosystem and curating content from experts in your network to help you discover the other types of material your audience is interested in, boost your SEO, save time, save money and generally thrive as a modern marketer.

In this podcast Michael and I discuss Curata's Content Marketing Pyramid and how curated content ties in. The Content Marketing Pyramid is made up of three core levels that are then broken down into a framework of five sections. Tune in to this episode to discover how Curata breaks down the daunting task of content marketing and separates it into manageable steps that you can follow in your business, too.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-content-curation-makes-it-possible-for-the-modern-marketer-to-thrive

]]>33:49cleanmarketing,content,contentmarketing,bernieborges,curataBuilding An Owned Audience from Scratch at TechBeacon Tue, 01 Sep 2015 19:26:06 +0000As the sixth largest software company in the world it should come as no surprise that HP Software's recent launch of TechBeacon is quickly gaining clout in the technology industry.

Started approximately three months ago, this content-filled learning center is already receiving 60,000 views per month. Marcel Santilli, the Chief Content Officer for TechBeacon, spent a month doing research before starting what he said was the most challenging task — the executive approval process.

In this episode of the Social Business Engine, Marcel reveals how HP is taking a customer serving approach to their content marketing through TechBeacon. The focus of TechBeacon is to give HP Software's customers a place to learn. The only mentions of products you'll see are references in reports or statistics. Listen to this podcast to discover Marcel's strategy for launching TechBeacon and the benchmarks from his previous work with Security Intelligence at IBM.

View the show notes page: http://www.socialbusinessengine.com/podcasts/building-an-owned-audience-from-scratch-hp-techbeacon

]]>As the sixth largest software company in the world it should come as no surprise that HP Software's recent launch of TechBeacon is quickly gaining clout in the technology industry.

Started approximately three months ago, this content-filled learning center is already receiving 60,000 views per month. Marcel Santilli, the Chief Content Officer for TechBeacon, spent a month doing research before starting what he said was the most challenging task — the executive approval process.

In this episode of the Social Business Engine, Marcel reveals how HP is taking a customer serving approach to their content marketing through TechBeacon. The focus of TechBeacon is to give HP Software's customers a place to learn. The only mentions of products you'll see are references in reports or statistics. Listen to this podcast to discover Marcel's strategy for launching TechBeacon and the benchmarks from his previous work with Security Intelligence at IBM.

View the show notes page: http://www.socialbusinessengine.com/podcasts/building-an-owned-audience-from-scratch-hp-techbeacon

]]>37:45cleanmarketing,content,hp,bernieborges,marcelsantilli,techbeaconHow Whole Foods Market Aligns Core Values with Social MediaTue, 25 Aug 2015 15:49:52 +0000Whole Foods Market is a natural and organic grocery retailer founded in 1980. Natanya Anderson, is the Director of Social Media and Community and the featured guest on this episode. Whole Foods' focus on hyper-local social has yielded over 850 social media accounts across 400 retail locations in 12 regions across North America and the UK. Similar to the constantly evolving social media landscape, they are regularly updating their quality standards to stay current with new scientific findings about food and their source of origin.

In this podcast episode Natanya discusses the priority Whole Foods places on alignment of the company's core values with quality standards in the way that they engage in social media. Whole Foods works hard to empower each store to represent itself uniquely in their local market through their own social media channels. Natanya's insights will inspire any executive or individual in charge of a company's social media to question how well they are portraying their values through their social media activities.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-whole-foods-market-aligns-core-values-with-social-media

]]>Whole Foods Market is a natural and organic grocery retailer founded in 1980. Natanya Anderson, is the Director of Social Media and Community and the featured guest on this episode. Whole Foods' focus on hyper-local social has yielded over 850 social media accounts across 400 retail locations in 12 regions across North America and the UK. Similar to the constantly evolving social media landscape, they are regularly updating their quality standards to stay current with new scientific findings about food and their source of origin.

In this podcast episode Natanya discusses the priority Whole Foods places on alignment of the company's core values with quality standards in the way that they engage in social media. Whole Foods works hard to empower each store to represent itself uniquely in their local market through their own social media channels. Natanya's insights will inspire any executive or individual in charge of a company's social media to question how well they are portraying their values through their social media activities.

View the show notes page: http://www.socialbusinessengine.com/podcasts/how-whole-foods-market-aligns-core-values-with-social-media

]]>33:51cleanbusiness,socialmedia,socialbusiness,bernieborges,wholefoodsmarket,socialbusinessengine,natanyaandersonHow to Deepen the Connection with Your Customers Through Social ListeningTue, 18 Aug 2015 18:22:38 +0000Grab a glass of wine and settle in for this week's podcast episode with Frog's Leap Winery's Social Media Manager, Natalie Barnard, and General Manager, Jonah Beer. Frog's Leap's entrance into the social media world began with a Facebook page managed by Jonah. They have since evolved into a social business with the help of Natalie and a focus on social listening.

Through social listening Frog's Leap has been able to increase engagement by sharing content their audience wants to see. Abbie the adorable winery dog, and the statuses of their grapes are staple posts that garner interaction. By tuning in to what their audience wants to hear Natalie is able to regularly create engagement driving content. Tune in to discover the history of Frog's Leap Winery and learn how effective social listening can be when building a brand's community.

View the show notes for lots of pictures, including Abbie the winery dog. http://www.socialbusinessengine.com/podcasts/connect-to-your-customers-through-social-listening

]]>Grab a glass of wine and settle in for this week's podcast episode with Frog's Leap Winery's Social Media Manager, Natalie Barnard, and General Manager, Jonah Beer. Frog's Leap's entrance into the social media world began with a Facebook page managed by Jonah. They have since evolved into a social business with the help of Natalie and a focus on social listening.

Through social listening Frog's Leap has been able to increase engagement by sharing content their audience wants to see. Abbie the adorable winery dog, and the statuses of their grapes are staple posts that garner interaction. By tuning in to what their audience wants to hear Natalie is able to regularly create engagement driving content. Tune in to discover the history of Frog's Leap Winery and learn how effective social listening can be when building a brand's community.

View the show notes for lots of pictures, including Abbie the winery dog. http://www.socialbusinessengine.com/podcasts/connect-to-your-customers-through-social-listening

]]>31:13cleanpodcast,social,engine,listening,business,media,bernie,winery,leap,frogs,borges2 Reasons Your Business Needs to Start a PodcastTue, 11 Aug 2015 21:21:12 +0000This week's podcast was recorded at the second annual Podcast Movement conference in a transportable recording booth provided by Buzzsprout. I'm joined by two fellow podcast proponents: Scott Beebe, Business Coach and Strategist at his company My Business On Purpose, and Matt Miller, the President of School Spirit Vending. Scott and Matt each reveal why your business needs to start a podcast. Having an internal or external podcast adds serious value to your company by strengthening your community and opening up a convenient form of communication. The three of us unravel the fear that many organizations have about podcasting, present the benefits of podcasting, and inspire you to get started.

]]>This week's podcast was recorded at the second annual Podcast Movement conference in a transportable recording booth provided by Buzzsprout. I'm joined by two fellow podcast proponents: Scott Beebe, Business Coach and Strategist at his company My Business On Purpose, and Matt Miller, the President of School Spirit Vending. Scott and Matt each reveal why your business needs to start a podcast. Having an internal or external podcast adds serious value to your company by strengthening your community and opening up a convenient form of communication. The three of us unravel the fear that many organizations have about podcasting, present the benefits of podcasting, and inspire you to get started.

]]>22:28cleanpodcast,miller,matt,social,engine,business,podcasting,scott,movement,bernie,beebe,borges,sbeshowHow Walmart Today Was Launched to Celebrate the CustomerTue, 04 Aug 2015 17:24:45 +0000This week's podcast features Chad Mitchell, Senior Director of Digital Communications at Walmart. Chad is an ex-politician who uses his communication and strategic thinking expertise to serve the largest company in the world. With over 11,000 stores located in 28 countries across the globe there are plenty of stories to tell on their blog, which is newly titled Walmart Today. In this episode you'll discover the process Chad and his team went through before launching the new blog.

]]>This week's podcast features Chad Mitchell, Senior Director of Digital Communications at Walmart. Chad is an ex-politician who uses his communication and strategic thinking expertise to serve the largest company in the world. With over 11,000 stores located in 28 countries across the globe there are plenty of stories to tell on their blog, which is newly titled Walmart Today. In this episode you'll discover the process Chad and his team went through before launching the new blog.

]]>39:37cleansocial,engine,business,today,walmart,chad,bernie,mitchell,borgesHow NASA Does Social Media Marketing for all of HumanityTue, 28 Jul 2015 19:33:15 +0000After hearing John Yembrick speak at Social Shake Up 2015, I knew I had to have him on my Social Business Engine show. John is the Social Media Manager at NASA (National Aeronautics and Space Administration). Alongside Jason Townsend, John's goals with NASA's social media accounts are to engage their audience, inspire, and inform the public about the projects NASA is currently working on.

Listen to this podcast to discover how NASA is targeting individuals with different interests across their 500 social media accounts. Think about how you can put John's insight on specialized social media accounts to work for your brand now. This episode will blow your mind out of this world and straight out to Pluto!

Visit our show notes page for links to resources discussed in the podcast: http://www.socialbusinessengine.com/podcasts/how-nasa-does-social-media-marketing-for-all-of-humanity

]]>After hearing John Yembrick speak at Social Shake Up 2015, I knew I had to have him on my Social Business Engine show. John is the Social Media Manager at NASA (National Aeronautics and Space Administration). Alongside Jason Townsend, John's goals with NASA's social media accounts are to engage their audience, inspire, and inform the public about the projects NASA is currently working on.

Listen to this podcast to discover how NASA is targeting individuals with different interests across their 500 social media accounts. Think about how you can put John's insight on specialized social media accounts to work for your brand now. This episode will blow your mind out of this world and straight out to Pluto!

Visit our show notes page for links to resources discussed in the podcast: http://www.socialbusinessengine.com/podcasts/how-nasa-does-social-media-marketing-for-all-of-humanity

]]>33:42cleanjohn,social,marketing,media,nasa,bernie,borges,yembrickHow to Unlock the Power of Employee AdvocacyTue, 21 Jul 2015 18:11:15 +0000On this episode I spoke with Eric Nystrom on location in Los Gatos, California. Eric is VP of Brand Development at Everyone Social, an employee advocacy platform used by top brands in the retail, high tech, software, finance and CPG industries. Eric and I discussed why employee advocacy is so strategic to brands across all industries.

Visit our show notes pages for a link to the e-book we discussed in this episode:

]]>On this episode I spoke with Eric Nystrom on location in Los Gatos, California. Eric is VP of Brand Development at Everyone Social, an employee advocacy platform used by top brands in the retail, high tech, software, finance and CPG industries. Eric and I discussed why employee advocacy is so strategic to brands across all industries.

Visit our show notes pages for a link to the e-book we discussed in this episode:

]]>27:18cleansocial,eric,business,employee,advocacy,bernie,borges,nystromHow to Leverage LinkedIn for Content MarketingTue, 14 Jul 2015 23:18:25 +0000I recently had the privilege of recording this podcast with Jason Miller on location at his office in San Francisco. Jason is the Global Content Leader at LinkedIn Marketing Solutions.

Jason came to the (often boring) world of B2B marketing from the music industry, bringing his creative talents with him and applying them in a unique way. In this podcast, Jason reveals creative content marketing practices that work and how you can leverage LinkedIn Marketing Solutions to reach and engage your target audience. In the context of this podcast, Jason also reveals tips from his book, Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11.

Visit our show notes page for links to resources we discuss in the podcast. http://www.socialbusinessengine.com/podcasts/how-to-leverage-linkedin-for-content-marketing.

]]>I recently had the privilege of recording this podcast with Jason Miller on location at his office in San Francisco. Jason is the Global Content Leader at LinkedIn Marketing Solutions.

Jason came to the (often boring) world of B2B marketing from the music industry, bringing his creative talents with him and applying them in a unique way. In this podcast, Jason reveals creative content marketing practices that work and how you can leverage LinkedIn Marketing Solutions to reach and engage your target audience. In the context of this podcast, Jason also reveals tips from his book, Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11.

Visit our show notes page for links to resources we discuss in the podcast. http://www.socialbusinessengine.com/podcasts/how-to-leverage-linkedin-for-content-marketing.

]]>33:00cleanjason,miller,social,linkedin,marketing,business,content,bernie,borgesHow the Marines are Recruiting Talent with Social MediaMon, 06 Jul 2015 15:20:53 +0000In this episode I’d like to introduce you to Dan Evans, the Social Marketing Director and Employee Advocacy Coordinator at the United States Marine Corps. Dan is responsible for developing and rolling out a comprehensive social media strategy for over 1,000 recruiters across the Western U.S. In addition to being a Marine, Dan is also an entrepreneur, a fellow podcaster, and most importantly a husband and father of three.

Tune in to episode 67 to discover how Dan is pioneering the new recruiter training program using mobile and social media.

Visit our show notes page for more insight into Dan Evans' story. http://www.socialbusinessengine.com/podcasts/how-the-marines-are-recruiting-talent-with-social-media

]]>In this episode I’d like to introduce you to Dan Evans, the Social Marketing Director and Employee Advocacy Coordinator at the United States Marine Corps. Dan is responsible for developing and rolling out a comprehensive social media strategy for over 1,000 recruiters across the Western U.S. In addition to being a Marine, Dan is also an entrepreneur, a fellow podcaster, and most importantly a husband and father of three.

Tune in to episode 67 to discover how Dan is pioneering the new recruiter training program using mobile and social media.

Visit our show notes page for more insight into Dan Evans' story. http://www.socialbusinessengine.com/podcasts/how-the-marines-are-recruiting-talent-with-social-media

]]>28:33cleandan,evans,social,business,media,corps,marine,united,states,talent,recruiting,usmc,bernie,borgesHow to Sell Through Social MediaThu, 25 Jun 2015 01:03:58 +0000Ian Cleary is the founder of RazorSocial, a popular social media consulting and training company that he operates out of Dublin, Ireland. A popular globe trotting speaker at marketing conferences, Ian is especially known for his expertise in social media tools. His website, RazorSocial.com, was listed as a Top 10 Social Media Blog by Social Media Examiner in 2013 and 2014. In this episode, we tackle a controversial topic which Ian blogged about, and that is - how to sell through social media.

Visit the show notes page for a detailed summary and links to everything we discuss on this podcast episode: http://www.socialbusinessengine.com/podcasts/how-to-sell-through-social-media

]]>Ian Cleary is the founder of RazorSocial, a popular social media consulting and training company that he operates out of Dublin, Ireland. A popular globe trotting speaker at marketing conferences, Ian is especially known for his expertise in social media tools. His website, RazorSocial.com, was listed as a Top 10 Social Media Blog by Social Media Examiner in 2013 and 2014. In this episode, we tackle a controversial topic which Ian blogged about, and that is - how to sell through social media.

Visit the show notes page for a detailed summary and links to everything we discuss on this podcast episode: http://www.socialbusinessengine.com/podcasts/how-to-sell-through-social-media

]]>31:28cleansocial,tools,business,media,sales,ian,bernie,cleary,borges,razorsocialPower Blogging Strategy to Catapult Your SalesThu, 18 Jun 2015 12:03:49 +0000Rick Short, Director of Marketing Communications at Indium Corporation, joined me for episode 65 of the Social Business Engine podcast to discuss blogging for business. Specifically, we talked about his wildly successful blogging strategy at Indium Corporation, a B2B provider of very technical stuff.

Rick is a fun and personable guy with a rock and roll band. He's also a super smart marketer who has transformed Indium Corporation into a sensational model for B2B content marketing and B2B social business. Tune in to this podcast to hear Rick's insider tips on how to create a blogging strategy at your organization to catapults your sales.

]]>Rick Short, Director of Marketing Communications at Indium Corporation, joined me for episode 65 of the Social Business Engine podcast to discuss blogging for business. Specifically, we talked about his wildly successful blogging strategy at Indium Corporation, a B2B provider of very technical stuff.

Rick is a fun and personable guy with a rock and roll band. He's also a super smart marketer who has transformed Indium Corporation into a sensational model for B2B content marketing and B2B social business. Tune in to this podcast to hear Rick's insider tips on how to create a blogging strategy at your organization to catapults your sales.

]]>33:16cleaninternet,social,blogging,marketing,business,media,sales,short,corporation,rick,bernie,borges,indiumWhy Customer Experience is the New MarketingThu, 11 Jun 2015 04:00:00 +0000On episode 64 of the Social Business Engine podcast I am joined by Dan Gingiss, Head of Digital Customer Experience and Social Media at Discover Card. Dan was a speaker at Social Media Marketing World where we first met, and in fact is a frequent speaker at social media conferences around the country.

On this episode Dan and I discuss how "customer experience is the new marketing." The strong customer service culture at Discover shines through in their social media activity, as well as the experience the customer receives when using their website.

]]>On episode 64 of the Social Business Engine podcast I am joined by Dan Gingiss, Head of Digital Customer Experience and Social Media at Discover Card. Dan was a speaker at Social Media Marketing World where we first met, and in fact is a frequent speaker at social media conferences around the country.

On this episode Dan and I discuss how "customer experience is the new marketing." The strong customer service culture at Discover shines through in their social media activity, as well as the experience the customer receives when using their website.

]]>32:14cleandan,service,card,social,marketing,experience,media,customer,bernie,discover,borges,gingissConvincing Senior Management to Invest in Social MediaThu, 04 Jun 2015 00:11:38 +0000On Episode 63 of the Social Business Engine podcast I spoke with Paul Albright about the three approaches he tested when convincing senior management to invest in social. Paul is the Senior Social Media Marketing Manager for Albertsons Safeway, the second largest grocery chain in the United States. Although his first two options didn't have optimal results, he was able to get a seat at the table and win over the executives with his third approach.

We also discussed how Safeway is using collected consumer data to personalize shopping experiences through their digital communication channels. Paul went into detail about their Just for U program, which rewards customers while allowing for dynamic pricing based on the customer's shopping behavior.

]]>On Episode 63 of the Social Business Engine podcast I spoke with Paul Albright about the three approaches he tested when convincing senior management to invest in social. Paul is the Senior Social Media Marketing Manager for Albertsons Safeway, the second largest grocery chain in the United States. Although his first two options didn't have optimal results, he was able to get a seat at the table and win over the executives with his third approach.

We also discussed how Safeway is using collected consumer data to personalize shopping experiences through their digital communication channels. Paul went into detail about their Just for U program, which rewards customers while allowing for dynamic pricing based on the customer's shopping behavior.

]]>31:55cleanpaul,social,marketing,media,strategy,bernie,borges,safeway,albrightLinkedIn Sales Navigator Alone is Not a Social Selling StrategyThu, 28 May 2015 00:56:28 +0000On Episode 62 of the Social Business Engine podcast you will hear from Kristina Jaramillo. Kristina runs a consultancy called Get LinkedIn Help and has been recognized as a LinkedIn Marketing Expert by Forbes and The New York Times. In this episode we discuss the relationship between LinkedIn Sales Navigator and social selling. You will learn that LinkedIn Sales Navigator is just a tool, and that this tool alone does not constitute a social selling strategy.

Visit the show notes page for a narrative summary and links to related content: http://www.socialbusinessengine.com/podcasts/linkedin-sales-navigator-alone-is-not-a-social-selling-strategy.

]]>On Episode 62 of the Social Business Engine podcast you will hear from Kristina Jaramillo. Kristina runs a consultancy called Get LinkedIn Help and has been recognized as a LinkedIn Marketing Expert by Forbes and The New York Times. In this episode we discuss the relationship between LinkedIn Sales Navigator and social selling. You will learn that LinkedIn Sales Navigator is just a tool, and that this tool alone does not constitute a social selling strategy.

Visit the show notes page for a narrative summary and links to related content: http://www.socialbusinessengine.com/podcasts/linkedin-sales-navigator-alone-is-not-a-social-selling-strategy.

]]>31:10cleansocial,linkedin,marketing,business,media,selling,strategy,kristina,bernie,borges,jaramilloHow to Charm the Skeptics to Embrace SocialWed, 20 May 2015 19:35:00 +0000Episode 61 of the Social Business Engine podcast features Alan Belniak, the Principal Social Media Manager at The MathWorks. Alan is a social media strategist and practitioner with years of tech experience that he used to his advantage when transitioning into a social media role. Tune in to our discussion to hear how Alan persuaded the skeptics into hiring him for a social media role with no social media experience and how he has gone on to strategize social media marketing for multiple mid to large multi-national corporations.

Visit our show notes page for more narrative on this podcast episode: http://www.socialbusinessengine.com/podcasts/how-to-charm-the-skeptics-to-embrace-social

]]>Episode 61 of the Social Business Engine podcast features Alan Belniak, the Principal Social Media Manager at The MathWorks. Alan is a social media strategist and practitioner with years of tech experience that he used to his advantage when transitioning into a social media role. Tune in to our discussion to hear how Alan persuaded the skeptics into hiring him for a social media role with no social media experience and how he has gone on to strategize social media marketing for multiple mid to large multi-national corporations.

Visit our show notes page for more narrative on this podcast episode: http://www.socialbusinessengine.com/podcasts/how-to-charm-the-skeptics-to-embrace-social

]]>27:26cleansocial,marketing,business,media,selling,strategy,alan,bernie,borges,belniakIBM: 25 Global Social Business Leaders Shattering TraditionThu, 14 May 2015 01:40:27 +0000Maria Huntalas, Senior Marketing Manager at IBM, is featured in Episode 60 of the Social Business Engine podcast. We discussed the highlights of her inspiring eBook: 25 Inspiring Global Social Business Leaders. Technology and innovative ideas from individuals featured in this eBook are changing how business is conducted today. Tune in to hear more about how these inspiring thought leaders are shattering the traditional workplace as we know it today.

]]>Maria Huntalas, Senior Marketing Manager at IBM, is featured in Episode 60 of the Social Business Engine podcast. We discussed the highlights of her inspiring eBook: 25 Inspiring Global Social Business Leaders. Technology and innovative ideas from individuals featured in this eBook are changing how business is conducted today. Tune in to hear more about how these inspiring thought leaders are shattering the traditional workplace as we know it today.

]]>29:13cleansocial,business,global,leaders,ibm,bernie,maria,25,borges,huntalasSMaC U Leads to Social Influence at DellWed, 06 May 2015 01:17:12 +0000Episode 59 of the Social Business Engine podcast features Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. Basically she has "the best job on the planet” when it comes to careers in social media. Amy provides continuing education on the latest trends in social for the entire Dell team, and helps team members understand how they can demonstrate business value when using social. On this podcast, Amy and I talked about the strong social culture at Dell and how they train employees on effective use of social media, while measuring their business impact through social influence.

]]>Episode 59 of the Social Business Engine podcast features Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. Basically she has "the best job on the planet” when it comes to careers in social media. Amy provides continuing education on the latest trends in social for the entire Dell team, and helps team members understand how they can demonstrate business value when using social. On this podcast, Amy and I talked about the strong social culture at Dell and how they train employees on effective use of social media, while measuring their business impact through social influence.

]]>29:54cleansocial,business,media,strategy,dell,university,amy,bernie,borges,heiss,smacThe Benefits of a Branded Forum-Based Online CommunityThu, 30 Apr 2015 09:17:58 +0000Episode 58 of the Social Business Engine podcast features my interview with Luc Vezina, CEO of Vanilla Forums. Luc and I dove into detail on the ins and outs of a forum-based, branded online community. Tune in to hear our full conversation on the benefits a branded online community can have for your business and your customers. You'll hear about a B2C example at Big Green Egg and a B2B example that uses gamification at ShipStation.

Visit the show notes page for links to the B2C and B2B branded communities we discussed: http://www.socialbusinessengine.com/podcasts/the-benefits-of-a-branded-forum-based-online-community

]]>Episode 58 of the Social Business Engine podcast features my interview with Luc Vezina, CEO of Vanilla Forums. Luc and I dove into detail on the ins and outs of a forum-based, branded online community. Tune in to hear our full conversation on the benefits a branded online community can have for your business and your customers. You'll hear about a B2C example at Big Green Egg and a B2B example that uses gamification at ShipStation.

Visit the show notes page for links to the B2C and B2B branded communities we discussed: http://www.socialbusinessengine.com/podcasts/the-benefits-of-a-branded-forum-based-online-community

]]>29:32cleanonline,community,forums,forum,bernie,luc,vanilla,borges,branded,vezinaHow To Turn Customer Advocates into InfluencersWed, 22 Apr 2015 21:43:41 +0000On Episode 57 of the Social Business Engine podcast you will meet Adrienne Sheares, Social PR Manager at Cision. Adrienne and I concentrated our conversation around brand advocacy. We discussed that there is a difference between advocates and influencers, and how to develop advocates into influencers. Tune in to hear some of the common misconceptions and how you can cultivate customer advocates into your business.

Visit the show notes page for links to resources mentioned in this podcast. http://www.socialbusinessengine.com/podcasts/how-to-turn-customer-advocates-into-influencers

]]>On Episode 57 of the Social Business Engine podcast you will meet Adrienne Sheares, Social PR Manager at Cision. Adrienne and I concentrated our conversation around brand advocacy. We discussed that there is a difference between advocates and influencers, and how to develop advocates into influencers. Tune in to hear some of the common misconceptions and how you can cultivate customer advocates into your business.

Visit the show notes page for links to resources mentioned in this podcast. http://www.socialbusinessengine.com/podcasts/how-to-turn-customer-advocates-into-influencers

]]>28:52cleanmarketing,customer,pr,adrienne,advocacy,bernie,borges,influencer,cision,shearesHow Homesnap Launched a Real Estate App Thru Social MediaTue, 14 Apr 2015 19:52:42 +0000This episode features Gayle Weiswasser, Vice President of Marketing and Social Engagement at Homesnap. You'll hear how Gayle's expertise from 8 years in social media marketing has enabled her to successfully launch a new and innovative real estate app on a small budget and all by herself with no staff.

]]>This episode features Gayle Weiswasser, Vice President of Marketing and Social Engagement at Homesnap. You'll hear how Gayle's expertise from 8 years in social media marketing has enabled her to successfully launch a new and innovative real estate app on a small budget and all by herself with no staff.

]]>31:47cleansocial,marketing,media,content,bernie,gayle,borges,homesnap,weiswasserKeeping Your Head Above Water with Social Media ToolsThu, 09 Apr 2015 01:37:19 +0000In this episode I'm joined by Neal Schaffer, a global social media speaker, consultant and author. Neal has been named a Forbes Top 50 Social Media Influencer two years in a row, and founded the Social Tools Summit, a 1 day event debuting in Boston on May 12th.

Neal and I discuss how social business professionals can keep their head above water with the right social tools that align with their objectives.

Visit our show notes page for links to all the resources we discussed at http://www.socialbusinessengine.com/podcasts/keeping-your-head-above-water-social-media-tools.

]]>In this episode I'm joined by Neal Schaffer, a global social media speaker, consultant and author. Neal has been named a Forbes Top 50 Social Media Influencer two years in a row, and founded the Social Tools Summit, a 1 day event debuting in Boston on May 12th.

Neal and I discuss how social business professionals can keep their head above water with the right social tools that align with their objectives.

Visit our show notes page for links to all the resources we discussed at http://www.socialbusinessengine.com/podcasts/keeping-your-head-above-water-social-media-tools.

]]>30:24cleansocial,tools,business,media,neal,bernie,schaffer,borgesTurning Cheesy Fingers Into Raving FansThu, 02 Apr 2015 01:35:11 +0000In this episode I'm joined by Elly Deutch, Associate Director of Digital & Social Media at Garrett Popcorn Shops. Elly describes how Garrett Popcorn has gone from a beloved local brand in Chicago to a global powerhouse with multiple locations in the U.S., Middle East, and Asia Pacific regions. Don't be surprised if you get a little hungry for Garrett Popcorn (happy food) from this episode...

Visit the show notes page for fun pics and more insights at: http://www.socialbusinessengine.com/podcasts/garrett-popcorn-turning-cheesy-fingers-into-raving-fans

]]>In this episode I'm joined by Elly Deutch, Associate Director of Digital & Social Media at Garrett Popcorn Shops. Elly describes how Garrett Popcorn has gone from a beloved local brand in Chicago to a global powerhouse with multiple locations in the U.S., Middle East, and Asia Pacific regions. Don't be surprised if you get a little hungry for Garrett Popcorn (happy food) from this episode...

Visit the show notes page for fun pics and more insights at: http://www.socialbusinessengine.com/podcasts/garrett-popcorn-turning-cheesy-fingers-into-raving-fans

]]>31:14cleansocial,marketing,business,media,bernie,popcorn,garrett,borges,deutch,ellyCisco's Social Recruiting SuperheroesTue, 24 Mar 2015 17:57:47 +0000In this podcast I'm pleased to welcome Michelle Antilla and Carmen Collins from Cisco. Michelle is the Director of Talent Acquisition and works with Carmen, the Social Media Manager, to execute strategies in combination with employer branding and social media engagement. In this podcast episode you'll hear about the very successful Cisco SocialVengers social recruiting program Michelle and Carmen implemented, and how you can achieve similar results in your company.

]]>In this podcast I'm pleased to welcome Michelle Antilla and Carmen Collins from Cisco. Michelle is the Director of Talent Acquisition and works with Carmen, the Social Media Manager, to execute strategies in combination with employer branding and social media engagement. In this podcast episode you'll hear about the very successful Cisco SocialVengers social recruiting program Michelle and Carmen implemented, and how you can achieve similar results in your company.

]]>30:06cleansocial,business,media,cisco,talent,recruiting,acquisitionRidiculously Good Content Not an OptionWed, 18 Mar 2015 18:56:14 +0000Ann Handley is currently Chief Content Officer for MarketingProfs.com, a columnist for Entrepreneur Magazine, a LinkedIn Influencer, keynote speaker, and prolific writer.

Ann's latest book, is a Wall Street Journal best seller titled "Everybody Writes: Your Go to Guide for Creating Ridiculously Good Content." Ann is also the best selling author of "Content Rules" along with the witty and charming C.C. Chapman, a widely recognized content marketing expert.

Tune in to my interview with Ann Handley as we discuss the "why" and "how" of employees becoming good writers.

Visit the show notes page for links to resources discussed on this podcast: http://www.socialbusinessengine.com/podcasts/ridiculously-good-content-ann-handley

]]>Ann Handley is currently Chief Content Officer for MarketingProfs.com, a columnist for Entrepreneur Magazine, a LinkedIn Influencer, keynote speaker, and prolific writer.

Ann's latest book, is a Wall Street Journal best seller titled "Everybody Writes: Your Go to Guide for Creating Ridiculously Good Content." Ann is also the best selling author of "Content Rules" along with the witty and charming C.C. Chapman, a widely recognized content marketing expert.

Tune in to my interview with Ann Handley as we discuss the "why" and "how" of employees becoming good writers.

Visit the show notes page for links to resources discussed on this podcast: http://www.socialbusinessengine.com/podcasts/ridiculously-good-content-ann-handley

]]>30:12cleanmarketing,content,ann,everybody,employee,advocacy,bernie,handley,borges,writes,marketingprofsHow Capella University is Connecting 16k Students OnlineThu, 12 Mar 2015 22:21:54 +0000Meet Ryan Pena, head of social media for Capella University. Among Ryan's many social business accomplishments is the launch a private online community where Capella students connect with one another every day.

Capella University has been around since the dawn of the Internet. In this podcast episode you'll learn how they're capitalizing on the rise of social media to connect 16,000 online students.

Visit the show notes page for more at: http://www.socialbusinessengine.com/podcasts/how-capella-university-is-connecting-16k-students-online

]]>Meet Ryan Pena, head of social media for Capella University. Among Ryan's many social business accomplishments is the launch a private online community where Capella students connect with one another every day.

Capella University has been around since the dawn of the Internet. In this podcast episode you'll learn how they're capitalizing on the rise of social media to connect 16,000 online students.

Visit the show notes page for more at: http://www.socialbusinessengine.com/podcasts/how-capella-university-is-connecting-16k-students-online

]]>30:06cleanonline,social,media,university,ryan,community,bernie,pena,capella,borgesA How To Guide in Influencer MarketingWed, 04 Mar 2015 20:38:45 +0000On episode 50 you'll meet Brandon Andersen. Brandon is director of marketing at Cision where he works with an amazing team that designs and implements integrated marketing programs including content marketing, social media, public relations, SEM, SEO, lead nurturing, events, promotions and webinars.

In this episode our conversation focused on the importance of an influencer marketing strategy. This is the subject of Social Business Journal Volume 2, which we produced in cooperation with Cision.

Visit our show notes for this episode at: http://www.socialbusinessengine.com/podcasts/cision-influencer-marketing/

]]>On episode 50 you'll meet Brandon Andersen. Brandon is director of marketing at Cision where he works with an amazing team that designs and implements integrated marketing programs including content marketing, social media, public relations, SEM, SEO, lead nurturing, events, promotions and webinars.

In this episode our conversation focused on the importance of an influencer marketing strategy. This is the subject of Social Business Journal Volume 2, which we produced in cooperation with Cision.

Visit our show notes for this episode at: http://www.socialbusinessengine.com/podcasts/cision-influencer-marketing/

]]>31:28cleansocial,marketing,business,media,content,brandon,andersen,bernie,borges,influencer,cisionEmployee Advocacy is The New Marketing ParadigmWed, 25 Feb 2015 14:45:23 +0000This episode is a little different. My guest today is...me....I want to devote an episode to a topic that I am passionate about in social business - employee advocacy.

]]>This episode is a little different. My guest today is...me....I want to devote an episode to a topic that I am passionate about in social business - employee advocacy.
On This Episode You'll Discover:

]]>18:21cleansocial,business,strategy,employee,advocacyA World Gone SocialMon, 09 Feb 2015 22:59:45 +0000On this episode, I'm joined by Ted Coiné, Chief Marketing Officer of Meddle.it, the next generation of content marketing for organizations and individuals. Ted is a Forbes Top 100 Social Media Power Influencer, Inc. Top 100 Leadership Expert, and Inc. Top 100 Speaker. A three-time CEO, Ted Coiné is also the co-author with Mark Babbitt of "A World Gone Social: How Companies Must Adapt to Survive."

This episode is sponsored by Cision. Reserve your copy of the Social Business Journal Volume 2, the How to Guide in Influencer Marketing to publish in March. Of course, it's free. You can reserve your copy today at

]]>On this episode, I'm joined by Ted Coiné, Chief Marketing Officer of Meddle.it, the next generation of content marketing for organizations and individuals. Ted is a Forbes Top 100 Social Media Power Influencer, Inc. Top 100 Leadership Expert, and Inc. Top 100 Speaker. A three-time CEO, Ted Coiné is also the co-author with Mark Babbitt of "A World Gone Social: How Companies Must Adapt to Survive."
This episode is sponsored by Cision. Reserve your copy of the Social Business Journal Volume 2, the How to Guide in Influencer Marketing to publish in March. Of course, it's free. You can reserve your copy today at

]]>34:41cleansocial,business,media,strategy,ted,employee,advocacy,bernie,borges,coineSmead Organomics Keeping You OrganizedThu, 05 Feb 2015 21:09:11 +0000On this episode, Bernie Borges speaks with John Hunt. John is the Senior Manager of Digital Marketing, Communication, and Content for Smead Manufacturing, a leader in office filing products and records management systems for over 100 years. John has more than 25 years experience in both traditional and non-traditional media. John is also the host of the “Keeping You Organized” weekly video and audio podcast which is produced by Smead. And, that's what we discussed on this episode.

In our upcoming Volume 2 of the Social Business Journal, we've partnered with Cision to create a How to Guide in Influencer Marketing. You'll hear from dozens of business experts on everything from what an ideal influencer looks like, to the "secret sauce" of penetrating the sphere of an influencer.

This special edition of the Social Business Journal will be published in March, but you can reserve your FREE copy today here.

]]>On this episode, Bernie Borges speaks with John Hunt. John is the Senior Manager of Digital Marketing, Communication, and Content for Smead Manufacturing, a leader in office filing products and records management systems for over 100 years. John has more than 25 years experience in both traditional and non-traditional media. John is also the host of the “Keeping You Organized” weekly video and audio podcast which is produced by Smead. And, that's what we discussed on this episode.
In our upcoming Volume 2 of the Social Business Journal, we've partnered with Cision to create a How to Guide in Influencer Marketing. You'll hear from dozens of business experts on everything from what an ideal influencer looks like, to the "secret sauce" of penetrating the sphere of an influencer.

This special edition of the Social Business Journal will be published in March, but you can reserve your FREE copy today here.
]]>31:35cleanpodcast,john,social,engine,marketing,business,content,manufacturing,bernie,hunt,borges,smeadThe 5 Pillars of Social SellingSun, 25 Jan 2015 21:08:58 +0000On this episode, Bernie Borges interviews Tim Hughes. Tim is Commercial Industries Business Development Director at Oracle UK. Tim led a social selling initiative that was rolled out across 600 European Sales professionals at Oracle. You’ll hear how Tim led this strategic initiative and you'll learn about some of the results. You’ll also also get a glimpse into his passion for helping others understand the power of social selling in the social enterprise.

Visit the show notes page for links mentioned in the podcast: http://www.socialbusinessengine.com/podcasts/5-pillars-social-selling/

]]>On this episode, Bernie Borges interviews Tim Hughes. Tim is Commercial Industries Business Development Director at Oracle UK. Tim led a social selling initiative that was rolled out across 600 European Sales professionals at Oracle. You’ll hear how Tim led this strategic initiative and you'll learn about some of the results. You’ll also also get a glimpse into his passion for helping others understand the power of social selling in the social enterprise.

Visit the show notes page for links mentioned in the podcast: http://www.socialbusinessengine.com/podcasts/5-pillars-social-selling/

]]>31:31cleanpodcast,tim,uk,hughes,social,business,selling,enterprise,oracle,bernie,borgesThe Evolution of Sales in Modern BusinessSun, 18 Jan 2015 20:19:29 +0000On this episode, Bernie Borges speaks with Jon Ferrara, CEO of Nimble. We discussed the evolution of sales in business as it has evolved from the industrial age of mass production and mass media promotion, back to relationship building as it was in the neighborhood village where everyone knew your name and interests. Jon's key point is that "modern business views sales as a service."

Visit the show notes page at http://www.socialbusinessengine.com/podcasts/evolution-sales-modern-business

]]>On this episode, Bernie Borges speaks with Jon Ferrara, CEO of Nimble. We discussed the evolution of sales in business as it has evolved from the industrial age of mass production and mass media promotion, back to relationship building as it was in the neighborhood village where everyone knew your name and interests. Jon's key point is that "modern business views sales as a service."

Visit the show notes page at http://www.socialbusinessengine.com/podcasts/evolution-sales-modern-business

]]>33:22cleansocial,business,selling,crm,jon,bernie,ferrara,borgesThe Social Selling Maturity Model Sun, 11 Jan 2015 21:06:45 +0000On this episode, Bernie Borges is joined by Michael Idinopulos, CMO of PeopleLinx for a repeat visit on the Social Business Engine podcast. We discussed the findings in their e-book published in late 2014 titled The Social Selling Maturity Model (SSMM). We discussed the current state of social selling and how their research confirms the journey involves a maturation process for selling organizations.

Visit the show notes page to download this ebook at. http://www.socialbusinessengine.com/podcasts/social-selling-maturity-model

]]>On this episode, Bernie Borges is joined by Michael Idinopulos, CMO of PeopleLinx for a repeat visit on the Social Business Engine podcast. We discussed the findings in their e-book published in late 2014 titled The Social Selling Maturity Model (SSMM). We discussed the current state of social selling and how their research confirms the journey involves a maturation process for selling organizations.

Visit the show notes page to download this ebook at. http://www.socialbusinessengine.com/podcasts/social-selling-maturity-model

]]>36:29cleanpodcast,social,networking,ebook,michael,business,selling,bernie,borges,idinopulos,peoplelinxA Culture of ContentSun, 04 Jan 2015 14:51:26 +0000On this episode of the Social Business Engine podcast, host Bernie Borges interviews Jessica Groopman, Senior Researcher at Altimeter Group to discuss key findings from a research report co-authored by Jessica and Altimeter Group's Rebecca Lieb titled: A Culture of Content.

We discuss the four elements to the engine of a Culture of Content. Catch the show notes at http://www.socialbusinessengine.com/podcasts/culture-content/. Tune in.

]]>On this episode of the Social Business Engine podcast, host Bernie Borges interviews Jessica Groopman, Senior Researcher at Altimeter Group to discuss key findings from a research report co-authored by Jessica and Altimeter Group's Rebecca Lieb titled: A Culture of Content.

We discuss the four elements to the engine of a Culture of Content. Catch the show notes at http://www.socialbusinessengine.com/podcasts/culture-content/. Tune in.

]]>32:09cleansocial,marketing,business,culture,media,jessica,content,group,employee,advocacy,bernie,borges,groopman,altimeterThe Why and How of Social Business GovernanceSun, 14 Dec 2014 20:32:58 +0000On this episode, host Bernie Borges interviews Ed Terpening, Senior Consultant at Altimeter Group. Ed reveals the Four Ps of Social Business Governance as explained in the Altimeter Group research report: Social Business Governance: A Framework to Execute Social Business Strategy.

Social business governance is like the rules of the road. It is necessary to empower organizations to be a social business at scale.

This episode is sponsored by Social Media Strategies Summit. Use discount code SMLVBB10 to get your 10% discount for the event taking place February 10 - 12, 2015.

]]>On this episode, host Bernie Borges interviews Ed Terpening, Senior Consultant at Altimeter Group. Ed reveals the Four Ps of Social Business Governance as explained in the Altimeter Group research report: Social Business Governance: A Framework to Execute Social Business Strategy.

Social business governance is like the rules of the road. It is necessary to empower organizations to be a social business at scale.

This episode is sponsored by Social Media Strategies Summit. Use discount code SMLVBB10 to get your 10% discount for the event taking place February 10 - 12, 2015.

]]>35:04cleansocial,business,enterprise,ed,group,bernie,governance,borges,altimeter,terpeningThe Coming Social Business RevolutionSat, 06 Dec 2014 21:32:44 +0000On episode 41, SBE podcast host Bernie Borges interviews Michael Brenner. Michael Brenner is a popular modern marketing thought leader and Head of Strategy at NewsCred. Michael shares his insights on the social business imperative; why the case for social business is rooted in a culture focused on the customer, and why the corporate website is dead.

Visit www.socialbusinessengine.com/podcasts for the show notes.

]]>On episode 41, SBE podcast host Bernie Borges interviews Michael Brenner. Michael Brenner is a popular modern marketing thought leader and Head of Strategy at NewsCred. Michael shares his insights on the social business imperative; why the case for social business is rooted in a culture focused on the customer, and why the corporate website is dead.

Visit www.socialbusinessengine.com/podcasts for the show notes.

]]>33:49cleansocial,marketing,michael,business,media,content,bernie,sap,brenner,borgesPassionately Focused on the Customer ExperienceTue, 25 Nov 2014 13:45:35 +0000On this episode, host Bernie Borges is joined by Amanda Sheldon. Amanda is Director of Digital Marketing and Communications at Medtronic Diabetes. She is responsible for leading the overall strategy and direction for digital marketing (web/mobile), social media and public relations.

Amanda and her team are passionately focused on creating a great customer experience to build customer loyalty. They create educational and fun content for their customers that results in customer advocacy and referrals to their friends. They work side by side with legal to engage with customers in complete compliance with industry regulations.

Tune in to hear how Amanda and her team are succeeding on their social business journey. Catch the show notes at http://www.socialbusinessengine.com/podcasts/.

]]>29:22cleanamanda,social,marketing,business,media,content,diabetes,bernie,sheldon,borges,medtronicGlobal Local Social Media Advocacy at Schneider ElectricSun, 16 Nov 2014 17:57:28 +0000On this episode, Social Business Engine podcast host Bernie Borges interviews Tanya Donnelly. Tanya is Global Social Media Director at Schneider Electric. Tanya leads the execution of the social business strategy on a global scale in 190 countries and while leading the integration of social media into the business processes for Schneider Electric and associated brands.

Catch the show notes and links to all of Schneider Electric's social channels at http://www.socialbusinessengine.com/podcasts/.

]]>On this episode, Social Business Engine podcast host Bernie Borges interviews Tanya Donnelly. Tanya is Global Social Media Director at Schneider Electric. Tanya leads the execution of the social business strategy on a global scale in 190 countries and while leading the integration of social media into the business processes for Schneider Electric and associated brands.

Catch the show notes and links to all of Schneider Electric's social channels at http://www.socialbusinessengine.com/podcasts/.

]]>31:19cleansocial,business,media,electric,employee,advocacy,bernie,schneider,donnelly,tanya,borges7 Digital Marketing Skills Needed in a Social BusinessSun, 02 Nov 2014 20:53:22 +0000This week on the Social Business Engine podcast, I welcome Christian Karasiewicz. Christian is a popular social business influencer. He consults, podcasts and writes on social business topics.

Christian and I discuss the seven digital marketing skills needed in a social business.

Discover why these 7 digital marketing skills are needed by all organizations to be a social business, and why they are NOT just marketing skills.

]]>This week on the Social Business Engine podcast, I welcome Christian Karasiewicz. Christian is a popular social business influencer. He consults, podcasts and writes on social business topics.

Christian and I discuss the seven digital marketing skills needed in a social business.

Discover why these 7 digital marketing skills are needed by all organizations to be a social business, and why they are NOT just marketing skills.

]]>30:49cleanpodcast,social,marketing,business,christian,skills,bernie,borges,influencer,karasiewicz5 Social Ambition Entry Points in The EnterpriseSun, 26 Oct 2014 21:02:02 +0000On this episode of the Social Business Engine podcast, Bernie Borges welcomes Cynthya Peranandam. Cynthya is a Senior Marketing Manager for IBM Social Business, setting strategy for IBM’s diverse portfolio, and is an advocate for driving people-centric engagement. She has also led marketing for IBM Cloud Computing for many years and drove adoption and commercialization of emerging technology through IBM's early-adopter program.

Cynthya and Bernie discuss the five Social Ambitions That Drive Business Impact as documented in a new report from the IBM Center for Applied Insights. Tune in to discover the key take aways from this report.

]]>On this episode of the Social Business Engine podcast, Bernie Borges welcomes Cynthya Peranandam. Cynthya is a Senior Marketing Manager for IBM Social Business, setting strategy for IBM’s diverse portfolio, and is an advocate for driving people-centric engagement. She has also led marketing for IBM Cloud Computing for many years and drove adoption and commercialization of emerging technology through IBM's early-adopter program.

Cynthya and Bernie discuss the five Social Ambitions That Drive Business Impact as documented in a new report from the IBM Center for Applied Insights. Tune in to discover the key take aways from this report.

]]>31:23cleansocial,business,ibm,bernie,borges,ambitions,cynthya,peranandamAgile SellingSat, 18 Oct 2014 18:52:38 +0000This week on the Social Business Engine podcast, I welcome Jill Konrath, author of three best selling books on sales topics. On this episode we discuss Agile Selling. Jill reveals how the modern sales model has been influenced by the paradigm shift in social, and we also discussed the skills needed to succeed in the modern selling paragigm.

Visit our show notes page for a summary and links to resources we discussed.

http://www.socialbusinessengine.com/podcasts/agile-selling

]]>This week on the Social Business Engine podcast, I welcome Jill Konrath, author of three best selling books on sales topics. On this episode we discuss Agile Selling. Jill reveals how the modern sales model has been influenced by the paradigm shift in social, and we also discussed the skills needed to succeed in the modern selling paragigm.

Visit our show notes page for a summary and links to resources we discussed.

http://www.socialbusinessengine.com/podcasts/agile-selling

]]>30:17cleansocial,business,selling,jill,bernie,konrath,borgesStorytelling Through PodcastingWed, 01 Oct 2014 23:03:16 +0000On episode 35, Bernie Borges interviews Laura Mansfield, the Chief Visionary Officer at PAGATIM, a company that offers audio storytelling expertise to business owners to help create compelling content for podcasting and other social and mobile platforms.

Listen in as Laura addresses the pressing need for change in the way that brands approach their content marketing. She also talks about PAGATIM's positioning to provide a concierge experience in audio content marketing. You do not want to miss this informative episode full of tips, tricks and tactics that any business can apply to position themselves for success.

]]>On episode 35, Bernie Borges interviews Laura Mansfield, the Chief Visionary Officer at PAGATIM, a company that offers audio storytelling expertise to business owners to help create compelling content for podcasting and other social and mobile platforms.

Listen in as Laura addresses the pressing need for change in the way that brands approach their content marketing. She also talks about PAGATIM's positioning to provide a concierge experience in audio content marketing. You do not want to miss this informative episode full of tips, tricks and tactics that any business can apply to position themselves for success.

]]>32:24cleansocial,business,laura,bernie,mansfield,borges,pagatimGlobal Content MarketingThu, 25 Sep 2014 07:00:00 +0000On episode 34, Bernie Borges interviews Pam Didner about her insights on what she accomplished while working at Intel as a global integrative marketing strategist.

Listen in as she shares stories about the overwhelming task of orchestrating people with product marketing responsibilities across different regions, languages and culture. Don’t miss this informative episode about how to plan, create, promote, and measure your content marketing across regions and build a worldwide marketing strategy that works.

]]>On episode 34, Bernie Borges interviews Pam Didner about her insights on what she accomplished while working at Intel as a global integrative marketing strategist.

Listen in as she shares stories about the overwhelming task of orchestrating people with product marketing responsibilities across different regions, languages and culture. Don’t miss this informative episode about how to plan, create, promote, and measure your content marketing across regions and build a worldwide marketing strategy that works.

]]>31:23cleansocial,marketing,business,global,bernie,pam,borges,didnerRespecting the InboxWed, 17 Sep 2014 19:35:51 +0000In episode 33 of the Social Business Engine podcast, Bernie Borges interviews Hunter Boyle, Senior Business Development Manager at Aweber. Tune in as Hunter shares how email and social are integrated, as well as lots of best practice strategies and pitfalls to avoid in your email marketing plans.

]]>In episode 33 of the Social Business Engine podcast, Bernie Borges interviews Hunter Boyle, Senior Business Development Manager at Aweber. Tune in as Hunter shares how email and social are integrated, as well as lots of best practice strategies and pitfalls to avoid in your email marketing plans.

]]>27:39cleansocial,email,business,hunter,boyle,bernie,borges,aweberEvolving Social Business From Inside OutWed, 10 Sep 2014 18:11:54 +0000In episode 32 of the Social Business Engine podcast, Bernie Borges interviews Lewis Bertolucci, head of social media at Humana. On this episode, you will learn how Humana is transforming their brand from a basic health insurance carrier to a vibrant, people-centric health and wellness service provider, covering a diverse demographic. Listen as Lewis talks about the pivotal role their social business journey is playing in this transformation.

]]>In episode 32 of the Social Business Engine podcast, Bernie Borges interviews Lewis Bertolucci, head of social media at Humana. On this episode, you will learn how Humana is transforming their brand from a basic health insurance carrier to a vibrant, people-centric health and wellness service provider, covering a diverse demographic. Listen as Lewis talks about the pivotal role their social business journey is playing in this transformation.

]]>27:57cleanlewis,social,business,bernie,humana,borges,bertolucciShifting the Culture of a 60k-Employee CompanyWed, 03 Sep 2014 02:57:54 +0000In episode 31 of the Social Business Engine podcast, we invited Nick Robinson, Digital Straetgy Manager at SAP North America to share the social business journey at SAP, including where they've been, where they are and where they are headed. We dig into the evolution of SAP’s social business strategy, how it evolved over the past couple of years and what they are doing now in order to stay ahead of the game in the digital age of social media. Nick also talks about the necessary shift that had to be made in the employee culture of their massive corporation in order to adjust to this new era.

]]>In episode 31 of the Social Business Engine podcast, we invited Nick Robinson, Digital Straetgy Manager at SAP North America to share the social business journey at SAP, including where they've been, where they are and where they are headed. We dig into the evolution of SAP’s social business strategy, how it evolved over the past couple of years and what they are doing now in order to stay ahead of the game in the digital age of social media. Nick also talks about the necessary shift that had to be made in the employee culture of their massive corporation in order to adjust to this new era.

]]>29:31cleannick,social,business,culture,strategy,content,robinson,bernie,sap,borgesThe Magic of the Connected EnterpriseSun, 24 Aug 2014 10:00:00 +0000In episode 30 of the Social Business Engine podcast, Bernie Borges interviews Jim Claussen, Social Business Practice Leader at IBM. We discussed the magic of the connected enterprise. In a connected enterprise, the answers to questions can be crowdsourced to get the best possible answer to a question or problem. Customers can get the best answer from the collective knowledge of the connected enterprise. The connected enterprise brings great value to it customers, employees, partners by providing the best answers to questions through a collaborative workforce.

]]>In episode 30 of the Social Business Engine podcast, Bernie Borges interviews Jim Claussen, Social Business Practice Leader at IBM. We discussed the magic of the connected enterprise. In a connected enterprise, the answers to questions can be crowdsourced to get the best possible answer to a question or problem. Customers can get the best answer from the collective knowledge of the connected enterprise. The connected enterprise brings great value to it customers, employees, partners by providing the best answers to questions through a collaborative workforce.

Katie describes how Laureate develops and implements their social media marketing plans with a focus on the entire lifecycle of the student from enrollment through their alumni years. Katie packs a lot of information in this 30 minute conversation. And, for the first time I've captured the conversation in transcript format, nearly word for word on our show notes page at socialbusinessengine.com.

This episode is sponsored by PeopleLinx. Download the white paper: How to Build an Employee Advocacy Program. Just go tohttp://bitly.com/sbeemployee.

]]>On episode 29, Bernie Borges interviews Katie Roberts of Laureate International Universities. Katie
Katie describes how Laureate develops and implements their social media marketing plans with a focus on the entire lifecycle of the student from enrollment through their alumni years. Katie packs a lot of information in this 30 minute conversation. And, for the first time I've captured the conversation in transcript format, nearly word for word on our show notes page at socialbusinessengine.com.

This episode is sponsored by PeopleLinx. Download the white paper: How to Build an Employee Advocacy Program. Just go to http://bitly.com/sbeemployee.

Liz and Bernie discuss 4 out of the 9 Essentials of Online Opinion Monitoring as documented in an e-book published by the Crimson Hexagon team. This e-book introduces the essential components of social data analysis and illustrates the benefits of each aspect. It explains how understanding the nuances of conversation in social media helps brands gain more insight into, and perhaps some measure of control over, how the public perceives their brand.

Visit the Social Business Engine website for more podcasts and video episodes featuring practitioners and thoughts leaders sharing their experience, wisdom and insights to help you advance your social business journey.

Liz and Bernie discuss 4 out of the 9 Essentials of Online Opinion Monitoring as documented in an e-book published by the Crimson Hexagon team. This e-book introduces the essential components of social data analysis and illustrates the benefits of each aspect. It explains how understanding the nuances of conversation in social media helps brands gain more insight into, and perhaps some measure of control over, how the public perceives their brand.

Visit the Social Business Engine website for more podcasts and video episodes featuring practitioners and thoughts leaders sharing their experience, wisdom and insights to help you advance your social business journey.

]]>31:33cleansocial,listening,business,media,elizabeth,opinion,analytics,bernie,monitoring,breese,borgesHow to Build an Employee Advocacy ProgramMon, 28 Jul 2014 01:14:25 +0000On episode 27, Bernie Borges and Michael Idinopulos of PeopleLinx discuss key take aways from a new e-book co-authored by MIchael and Neal Schaffer titled: How to Build an Employee Advocacy Program.

Employee advocacy is not just for sales reps. By empowering the entire employee base on social business best practices, companies can exponentially increase the size of their “social selling” channel. From the C-Suite to Product Development to Customer Service, we all have a voice.

]]>On episode 27, Bernie Borges and Michael Idinopulos of PeopleLinx discuss key take aways from a new e-book co-authored by MIchael and Neal Schaffer titled: How to Build an Employee Advocacy Program.

Employee advocacy is not just for sales reps. By empowering the entire employee base on social business best practices, companies can exponentially increase the size of their “social selling” channel. From the C-Suite to Product Development to Customer Service, we all have a voice.

]]>36:28cleansocial,michael,business,selling,employee,advocacy,bernie,borges,idinopulosCelebrating The Customer With User Generated ContentWed, 16 Jul 2014 19:59:14 +0000On this episode of the Social Business Engine podcast, Bernie Borges interviews Tom Schwab of Goodbye Crutches. Tom is on a mission to share his learned insights about the power of "marketing is not a department" through user generated content coming from loyal customers. In this episode we discuss the five keys to build and harness long term customer relationships through user generated content.

]]>On this episode of the Social Business Engine podcast, Bernie Borges interviews Tom Schwab of Goodbye Crutches. Tom is on a mission to share his learned insights about the power of "marketing is not a department" through user generated content coming from loyal customers. In this episode we discuss the five keys to build and harness long term customer relationships through user generated content.

]]>31:04cleansocial,user,marketing,business,tom,content,bernie,generated,borges,inbound,schwabREACT: Global Social Business at BMC SoftwareMon, 30 Jun 2014 04:01:00 +0000In episode 25 of the Social Business Engine podcast, you'll meet Eric Tung, Social Media Manager at BMC Software. BMC is a global software company supplying IT management solutions including automation, cloud, mainframe and monitoring technologies to business from SMBs to Global 100 companies such as Adobe.

A social business treats content marketing as a team function. At BMC they have taken this to a high level using an approach they call REACT. The acronym stands for Rapid Engagement and Content Team. It's made up of solutions marketing people at BMC across the globe, spanning all time zones. REACT is an awesome example of the social business journey at BMC.

Tune into this episode to here Bernie Borges interview Eric Tung from BMC Software to learn about their social business journey.

]]>In episode 25 of the Social Business Engine podcast, you'll meet Eric Tung, Social Media Manager at BMC Software. BMC is a global software company supplying IT management solutions including automation, cloud, mainframe and monitoring technologies to business from SMBs to Global 100 companies such as Adobe.

A social business treats content marketing as a team function. At BMC they have taken this to a high level using an approach they call REACT. The acronym stands for Rapid Engagement and Content Team. It's made up of solutions marketing people at BMC across the globe, spanning all time zones. REACT is an awesome example of the social business journey at BMC.

Tune into this episode to here Bernie Borges interview Eric Tung from BMC Software to learn about their social business journey.

This episode is sponsored by Content Marketing World, the largest content marketing event on the planet.]]>33:37cleansocial,software,eric,business,media,bmc,bernie,borges,tungLearnings From 1 Billion Online MentionsSun, 22 Jun 2014 22:25:36 +0000On episode 24 of the Social Business Engine podcast, my guest is Alex Manthei, Community Manager at Mention. We discussed findings from a recently published white paper titled: The When, Where, Who and How of Communicating Online to Get More Mentions.

On this episode Alex and I discussed the lessons learned from 1 billion online mentions across 200K alerts delivered to their customers. You might be surprised to learn the percentage of mentions that were neutral, positive and negative. I know I was...

This episode is sponsored by Content Marketing World, THEE can't miss marketing conference taking place September 8 - 11, 2014 in Cleveland, OH. Save $100 when you register by going to socialbusinessengine.com/cmworld and enter promo code "socialbizengine" at checkout.

On this episode Alex and I discussed the lessons learned from 1 billion online mentions across 200K alerts delivered to their customers. You might be surprised to learn the percentage of mentions that were neutral, positive and negative. I know I was...

This episode is sponsored by Content Marketing World, THEE can't miss marketing conference taking place September 8 - 11, 2014 in Cleveland, OH. Save $100 when you register by going to socialbusinessengine.com/cmworld and enter promo code "socialbizengine" at checkout.

To your social business success!

Bernie Borges

Host, Social Business Engine Digital TV Show and Podcast

]]>32:42cleansocial,data,business,bernie,driven,mention,borgesStorytelling at Scale @AutodeskMon, 16 Jun 2014 12:34:08 +0000On this episode, you'll learn from Marielle Covington and Dan Zucker how Autodesk's social business journey is focused on storytelling at scale. The company views social media as a culture and a channel to connect with designers and consumers that use Autodesk products. Autodesk is a 30 + year old software company that makes 3d design and entertainment software, used by designers, students, hobbyists, and engineers addressing problems around the world.

Background on Autodesk's Social Business Journey

Autodesk's marketing leadership challenged their team to shift from engaging the customer on social media in an ad-hoc and experimental manner to a much more targeted and intentional manner. Notice the social business focus! So, they organized around a hub and spoke model to make the shift. At the center of their model is a small team which manages and works closely with stakeholders from different vertical areas of the company.

Catch the entire interview with Bernie Borges on episode 23 of the Social Business Engine.

]]>On this episode, you'll learn from Marielle Covington and Dan Zucker how Autodesk's social business journey is focused on storytelling at scale. The company views social media as a culture and a channel to connect with designers and consumers that use Autodesk products. Autodesk is a 30 + year old software company that makes 3d design and entertainment software, used by designers, students, hobbyists, and engineers addressing problems around the world.
Background on Autodesk's Social Business Journey

Autodesk's marketing leadership challenged their team to shift from engaging the customer on social media in an ad-hoc and experimental manner to a much more targeted and intentional manner. Notice the social business focus! So, they organized around a hub and spoke model to make the shift. At the center of their model is a small team which manages and works closely with stakeholders from different vertical areas of the company.

Catch the entire interview with Bernie Borges on episode 23 of the Social Business Engine.

]]>38:30cleansocial,business,media,bernie,autodesk,borgesThe Rise of Social Experience ManagementMon, 09 Jun 2014 15:15:00 +0000In this episode, Jeremy Epstein, V.P. of Marketing at Sprinklr, discusses the elements needed for organizations to be social at scale. Sprinklr is an enterprise software company whose product provides social infrastructure to large companies. The topics we discussed on this podcast episode are excerpts from an awesome e-book with 64 contributors from over 45 companies who are on the cutting edge of the social experience management.

Brands are under increasing pressure to deliver a good experience to the customer, whether offline or online. The social relationship infrastructure can understand the customer at a detailed level and help to determine the optimal experience as well as provide processes to empower employees to deliver the right experience at the right time, in the moment. After all, social business is all about connecting with the customer as an individual.

Catch the entire interview with Bernie Borges and Jeremy Epstein at our show notes page at http://www.socialbusinessengine.com/podcasts/.

]]>In this episode, Jeremy Epstein, V.P. of Marketing at Sprinklr, discusses the elements needed for organizations to be social at scale. Sprinklr is an enterprise software company whose product provides social infrastructure to large companies. The topics we discussed on this podcast episode are excerpts from an awesome e-book with 64 contributors from over 45 companies who are on the cutting edge of the social experience management.

Brands are under increasing pressure to deliver a good experience to the customer, whether offline or online. The social relationship infrastructure can understand the customer at a detailed level and help to determine the optimal experience as well as provide processes to empower employees to deliver the right experience at the right time, in the moment. After all, social business is all about connecting with the customer as an individual.

Catch the entire interview with Bernie Borges and Jeremy Epstein at our show notes page at http://www.socialbusinessengine.com/podcasts/.

In episode 21 I interview Michael Stelzner, CEO of Social Media Examiner. We largely discussed the power of an online destination through a multi-author blog.

A multi-author blog is a destination. By creating a destination with highly valuable content from multiple authors, you can capture the almighty email address from visitors. Once you have an email address, you own it. Of course, people can unsubscribe. But, with a compelling content strategy, you dramatically improve your ability to build a sustainable and valuable asset. In the short run it's a lot of work to build your asset (the list). In the long run you can have a huge and valuable asset that can be leveraged in so many profitable ways.

Tune into episode 21 of the Social Business Engine podcast hosted by Bernie Borges to learn from Michael Stelzner's success.

In episode 21 I interview Michael Stelzner, CEO of Social Media Examiner. We largely discussed the power of an online destination through a multi-author blog.

A multi-author blog is a destination. By creating a destination with highly valuable content from multiple authors, you can capture the almighty email address from visitors. Once you have an email address, you own it. Of course, people can unsubscribe. But, with a compelling content strategy, you dramatically improve your ability to build a sustainable and valuable asset. In the short run it's a lot of work to build your asset (the list). In the long run you can have a huge and valuable asset that can be leveraged in so many profitable ways.

Tune into episode 21 of the Social Business Engine podcast hosted by Bernie Borges to learn from Michael Stelzner's success.

]]>36:55cleansocial,blog,marketing,michael,business,media,world,bernie,examiner,borges,stelzner,multiauthorThe Magic of a Content Marketing StrategySun, 25 May 2014 13:28:34 +0000In this episode, Joe Pulizzi, founder and CEO of Content Marketing Institute, and Robert Rose, CMI's Chief Strategist and frequent workshop leader, discuss a topic they cover often in their workshops and keynotes.

Most businesses don’t have a content marketing strategy. Only about 40% believe they have one. Those businesses that have a documented content marketing strategy are more effective. Those with a plan for the creation and distribution of valuable, relevant and consistently published content get the best results. However, most businesses fall down in consistency.

]]>In this episode, Joe Pulizzi, founder and CEO of Content Marketing Institute, and Robert Rose, CMI's Chief Strategist and frequent workshop leader, discuss a topic they cover often in their workshops and keynotes.

Most businesses don’t have a content marketing strategy. Only about 40% believe they have one. Those businesses that have a documented content marketing strategy are more effective. Those with a plan for the creation and distribution of valuable, relevant and consistently published content get the best results. However, most businesses fall down in consistency.

]]>41:10cleanjoe,social,marketing,business,world,content,rose,robert,bernie,borges,pulizziThe Purrfect Social Business StrategySat, 17 May 2014 20:14:10 +0000In this episode you'll meet Carole Baskin, founder of Big Cat Rescue, a not for profit sanctuary in Tampa, FL housing more than 100 big cats - lions, tigers, leopards, bob cats and all kinds of exotic cats. Big Cat Rescue is in its 22nd year of operation. It’s not a zoo. It's an operating sanctuary. Visitors who tour the facility see how the cats are cared for on their 70 acreage property.

I recorded this podcast on location at Big Cat Rescue, sitting just 10 feet from a beautiful bengal tiger.

Big Cat Rescue is a social business. You’ learn how Carole Baskin has experimented with just about every social channel, and settled on those that drive awareness and help to raise the funds they need to operate the sanctuary.

It's horrible to witness big cats living in people’s backyards or in basements. What makes people happy is seeing where their donations go. In the age of social media, people can see how the animals are living in a natural sanctuary just by visiting the website and the Big Cat Rescue YouTube channel.

All of Big Cat Rescue’s online channels are an opportunity to reach people around the world. While you can find Big Cat Rescue on just about any social media platform, their main ones are Facebook, YouTube and Instagram.

]]>In this episode you'll meet Carole Baskin, founder of Big Cat Rescue, a not for profit sanctuary in Tampa, FL housing more than 100 big cats - lions, tigers, leopards, bob cats and all kinds of exotic cats. Big Cat Rescue is in its 22nd year of operation. It’s not a zoo. It's an operating sanctuary. Visitors who tour the facility see how the cats are cared for on their 70 acreage property.

I recorded this podcast on location at Big Cat Rescue, sitting just 10 feet from a beautiful bengal tiger.

Big Cat Rescue is a social business. You’ learn how Carole Baskin has experimented with just about every social channel, and settled on those that drive awareness and help to raise the funds they need to operate the sanctuary.

It's horrible to witness big cats living in people’s backyards or in basements. What makes people happy is seeing where their donations go. In the age of social media, people can see how the animals are living in a natural sanctuary just by visiting the website and the Big Cat Rescue YouTube channel.

All of Big Cat Rescue’s online channels are an opportunity to reach people around the world. While you can find Big Cat Rescue on just about any social media platform, their main ones are Facebook, YouTube and Instagram.

]]>43:06cleanbig,give,social,engine,marketing,business,strategy,bay,cat,day,rescue,tampa,bernie,carole,baskin,borgesThe Proprietary Audience ImperativeThu, 08 May 2014 15:46:10 +0000My guest on this episode is Jeff Rohrs, author of the amazing book: AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, as well as head of ExactTarget’s Marketing Insights Team.

When Jeff speaks to audiences about the subject of audience, he begins with a reminder that marketers should use paid, owned and earned content to not only sell in the moment, but to build a proprietary audience for the long term - as an asset. Those brands with a loyal proprietary audience depend less on paid media.

Proprietary Audience Development - PAD - is about developing audience that reduces a brand's dependency on paid media to engage with your brand to buy more. The strategy begins with an understanding of where your audience spends time so you don't waste time in places where they are not.

The show notes for this podcast episode are available at the Social Business Engine show website at http://www.socialbusinessengine.com/podcasts/proprietary-audience-imperative/.

When Jeff speaks to audiences about the subject of audience, he begins with a reminder that marketers should use paid, owned and earned content to not only sell in the moment, but to build a proprietary audience for the long term - as an asset. Those brands with a loyal proprietary audience depend less on paid media.

Proprietary Audience Development - PAD - is about developing audience that reduces a brand's dependency on paid media to engage with your brand to buy more. The strategy begins with an understanding of where your audience spends time so you don't waste time in places where they are not.

The show notes for this podcast episode are available at the Social Business Engine show website at http://www.socialbusinessengine.com/podcasts/proprietary-audience-imperative/.

This was the first time T-Mobile was attempting to launch a B2B product. Paul’s team embarked on comprehensive reach across multiple networks. Targeted keywords were established to determine sentiment about the T-Mobile brand. Additionally, Paul set out to identify customers who are not satisfied with their existing VoIP system. The Viralheat insights were integrated with Salesforce data and other look up data to identify relevant people for a pilot program. Paul intelligently selected a target list that resulted in 500 target customers for a pilot. Paul said “because they are so relevant and engaged, they are more than just customers, they became influencers.”

Tune into this episode of the Social Business Engine podcast. Visit our show notes for a download of the T-Mobile / Viralheat case study using predictive social analytics at www.socialbusinessengine.com.

This was the first time T-Mobile was attempting to launch a B2B product. Paul’s team embarked on comprehensive reach across multiple networks. Targeted keywords were established to determine sentiment about the T-Mobile brand. Additionally, Paul set out to identify customers who are not satisfied with their existing VoIP system. The Viralheat insights were integrated with Salesforce data and other look up data to identify relevant people for a pilot program. Paul intelligently selected a target list that resulted in 500 target customers for a pilot. Paul said “because they are so relevant and engaged, they are more than just customers, they became influencers.”

Tune into this episode of the Social Business Engine podcast. Visit our show notes for a download of the T-Mobile / Viralheat case study using predictive social analytics at www.socialbusinessengine.com.

]]>24:58cleanpaul,social,engine,business,media,jeff,tmobile,analytics,bernie,predictive,sebastien,borges,viralheat,revoyDeloitte's Global Social Business JourneyWed, 23 Apr 2014 21:20:22 +0000I recorded this episode at Social Media Marketing World 2014. In this episode, Janet Chang provides insight into Deloitte’s adoption of social business.

Social business adoption at Deloitte has been building for marketing, recruiting talent and brand building. Not surprisingly, not all the member firms are at the same level, but they are seeing increasing awareness and adoption.

Janet points out that the opportunities over the next year are to activate DTTL and member firm professionals as brand ambassadors. Employees are being invited into their social business program to provide comfort, confidence and getting them engaged as brand ambassadors. There is more emphasis on listening and engaging on specific topics, as well as integrating subject matter experts into the content strategy.

Visit the episode show notes at http://www.socialbusinessengine.com/podcasts/.

Janet Chang is Social Media Manager for Deloitte Touche Tohmatsu Limited. The opinions expressed here are those of Ms. Chang and do not necessarily reflect the positions of Deloitte Touche Tohmatsu Limited. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/about for a more detailed description of DTTL and its member firms.

]]>I recorded this episode at Social Media Marketing World 2014. In this episode, Janet Chang provides insight into Deloitte’s adoption of social business.

Social business adoption at Deloitte has been building for marketing, recruiting talent and brand building. Not surprisingly, not all the member firms are at the same level, but they are seeing increasing awareness and adoption.

Janet points out that the opportunities over the next year are to activate DTTL and member firm professionals as brand ambassadors. Employees are being invited into their social business program to provide comfort, confidence and getting them engaged as brand ambassadors. There is more emphasis on listening and engaging on specific topics, as well as integrating subject matter experts into the content strategy.

Visit the episode show notes at http://www.socialbusinessengine.com/podcasts/.

Janet Chang is Social Media Manager for Deloitte Touche Tohmatsu Limited. The opinions expressed here are those of Ms. Chang and do not necessarily reflect the positions of Deloitte Touche Tohmatsu Limited. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/about for a more detailed description of DTTL and its member firms.

]]>25:15cleansocial,business,janet,bernie,chang,deloitte,borges,dttlHow to Turn Employees into Brand Advocates Thu, 17 Apr 2014 22:28:50 +0000On episode 15, Jay Baer joins Bernie Borges to discuss how employees are the greatest marketing asset, or at least they should be in terms of brand advocacy.

We discuss the impact of culture on employee advocacy, and the importance of establishing social media guidelines (not policy) to encourage employees to be social. We also discuss the importance of ongoing training and support to help employees be social on behalf of the brand.

Jay also answers a question which he has asked more than 100 times: "If you could have a Skype call with any living person, who would that be?" Tune in to hear Jay's answer to that question, and much more insight from Jay on the important topic of employee advocacy in a social business.

]]>On episode 15, Jay Baer joins Bernie Borges to discuss how employees are the greatest marketing asset, or at least they should be in terms of brand advocacy.

We discuss the impact of culture on employee advocacy, and the importance of establishing social media guidelines (not policy) to encourage employees to be social. We also discuss the importance of ongoing training and support to help employees be social on behalf of the brand.

Jay also answers a question which he has asked more than 100 times: "If you could have a Skype call with any living person, who would that be?" Tune in to hear Jay's answer to that question, and much more insight from Jay on the important topic of employee advocacy in a social business.

Justin calls out that marketers want to focus on the sexy part of social media. But, we need to take care of our own house. Justin worked in close partnership with the Legal, IT and HR departments at Citrix to develop and roll out a social media policy for all 9000 Citrix employees across six languages. The policy became mandatory under the corporate compliance program which is required by all employees.

Tune in to learn how Justin Levy drives social business success at Citrix with proper governance that gives employees confidence while protecting the corporate brand.

Show notes are available at our Social Business Engine website. This episode is sponsored by PeopleLinx, a global leader in social business software. Download the e-book: Everyone's in Marketing for 5 easy to implement steps to improve your brand's discoverability using LinkedIn.

]]>In episode 14 (the first non-fractional episode) I'm joined by Justin Levy, Director of Social Marketing at Citrix Systems.

Justin calls out that marketers want to focus on the sexy part of social media. But, we need to take care of our own house. Justin worked in close partnership with the Legal, IT and HR departments at Citrix to develop and roll out a social media policy for all 9000 Citrix employees across six languages. The policy became mandatory under the corporate compliance program which is required by all employees.

Tune in to learn how Justin Levy drives social business success at Citrix with proper governance that gives employees confidence while protecting the corporate brand.

Show notes are available at our Social Business Engine website. This episode is sponsored by PeopleLinx, a global leader in social business software. Download the e-book: Everyone's in Marketing for 5 easy to implement steps to improve your brand's discoverability using LinkedIn.

]]>25:00cleanjustin,social,engine,business,media,policy,levy,citrix,bernie,governance,borgesIntelligent Content - A Balance Sheet Asset Tue, 01 Apr 2014 22:42:24 +0000In episode 5.5 Content Wrangler, Scott Abel reveals how intelligent content enables an organization to readily adapt their content to the changing needs of the world around them and the customers they serve, and the devices their customers use to obtain content wherever they are.

Scott explains what is intelligent content, why brands need to produce intelligent content, how to produce intelligent content and he shares some examples of brands creating intelligent content. Catch the show notes with links to additional resources on this topic at http://www.thesocialbusinessengine.com/podcasts.

]]>In episode 5.5 Content Wrangler, Scott Abel reveals how intelligent content enables an organization to readily adapt their content to the changing needs of the world around them and the customers they serve, and the devices their customers use to obtain content wherever they are.

Scott explains what is intelligent content, why brands need to produce intelligent content, how to produce intelligent content and he shares some examples of brands creating intelligent content. Catch the show notes with links to additional resources on this topic at http://www.thesocialbusinessengine.com/podcasts.

]]>35:39cleansocial,engine,marketing,business,intelligent,intelligence,scott,content,bernie,abel,borgesStop Selling - Start ServingTue, 25 Mar 2014 22:02:36 +0000Jill Rowley is recognized as the queen of social selling. She has redefined ABC to "always be connecting." In episdoe 5.4 Jill explains how the modern buyer has changed dramatically. The modern buyer is digitally driven, socially connected and mobile with multiple devices. She is empowered with unlimited access to information. She doesn't want to be closed. Jill teaches sales professionals to stop selling and start serving to win more customers.

]]>Jill Rowley is recognized as the queen of social selling. She has redefined ABC to "always be connecting." In episdoe 5.4 Jill explains how the modern buyer has changed dramatically. The modern buyer is digitally driven, socially connected and mobile with multiple devices. She is empowered with unlimited access to information. She doesn't want to be closed. Jill teaches sales professionals to stop selling and start serving to win more customers.

]]>29:08cleansocial,engine,business,selling,oracle,jill,bernie,rowley,borges,eloquaThe Marketer's Guide to LinkedIn Sun, 16 Mar 2014 12:59:38 +0000On episode 5.3, you're going to meet Jason Miller, Senior Content Marketing Manager at Linkedin where he leads the content marketing and social efforts for LinkedIn Marketing Solutions. Jason is the author of an amazing e-book titled the Sophisticated Marketer's Guide to LinkedIn. And, that is the topic of this episode...This episode is sponsored by Outbrain, the leading content discovery platform. ]]>On episode 5.3, you're going to meet Jason Miller, Senior Content Marketing Manager at Linkedin where he leads the content marketing and social efforts for LinkedIn Marketing Solutions. Jason is the author of an amazing e-book titled the Sophisticated Marketer's Guide to LinkedIn. And, that is the topic of this episode...This episode is sponsored by Outbrain, the leading content discovery platform. ]]>32:20cleanjason,miller,social,engine,linkedin,marketing,business,content,bernie,borgesSocial Media Tools Favs with Ian ClearyThu, 06 Mar 2014 12:42:41 +0000My guest on this episode is a charming and popular lad from Dublin, Ireland. Ian Cleary is widely recognized as a social media tools expert around the world. His company, Razor Social is a one stop resource for businesses to find the social media tools they need. Ian travels across Europe and America to share his wisdom with audiences at marketing conferences as a speaker. He is also a contributor to blogs such as Social Media Examiner. On this episode, I had the privelege of a one-on-one chat with Ian to hear about which social media tools he likes and why, as well as which social media tools he doesn't like and why. Don't be surprised if you learn of new social media tools on this episode. Give it a listen. BTW, the smile on his face in the thumbnail image is permanent. Ian is always smiling! ]]>My guest on this episode is a charming and popular lad from Dublin, Ireland. Ian Cleary is widely recognized as a social media tools expert around the world. His company, Razor Social is a one stop resource for businesses to find the social media tools they need. Ian travels across Europe and America to share his wisdom with audiences at marketing conferences as a speaker. He is also a contributor to blogs such as Social Media Examiner. On this episode, I had the privelege of a one-on-one chat with Ian to hear about which social media tools he likes and why, as well as which social media tools he doesn't like and why. Don't be surprised if you learn of new social media tools on this episode. Give it a listen. BTW, the smile on his face in the thumbnail image is permanent. Ian is always smiling! ]]>24:47noand,social,tools,business,media,ian,convert,bernie,find,cleary,borgesMarketing Technology Adoption - A Basic NecessitySun, 23 Feb 2014 18:46:22 +0000Episode 5.1 features my interview with Paul Roetzer. Paul is the author of the book The Marketing Agency Blueprint and founder and CEO of PR 20/20an inbound marketing agency. On this episode we discuss the challenges that marketers face in the use and adoption of marketing technology.

We also discuss Paul's view on how businesses can make marketing more human with more automation. Sound like an oxymoron? Listen in to learn why it's not.

]]>Episode 5.1 features my interview with Paul Roetzer. Paul is the author of the book The Marketing Agency Blueprint and founder and CEO of PR 20/20 an inbound marketing agency. On this episode we discuss the challenges that marketers face in the use and adoption of marketing technology.

]]>

27:36cleanpaul,social,technology,system,marketing,business,media,management,automation,content,crm,bernie,borges,inbound,roetzerHow to Turn Employees into Brand AdvocatesSun, 16 Feb 2014 22:35:45 +0000In part two of my interview with Todd Forsythe, Vice President of Conversation Marketing at EMC we get more insights into their social business journey anchored in advocacy. In this interview, we explore their strategy to harness the influence of employees using the Jive Software community and collaboration platform.

]]>In part two of my interview with Todd Forsythe, Vice President of Conversation Marketing at EMC we get more insights into their social business journey anchored in advocacy. In this interview, we explore their strategy to harness the influence of employees using the Jive Software community and collaboration platform.

1. There is a pervasive, deeply running digital marketing talent gap - a substantial difference between what employers value and what talent is available to them.

2. The industry is rife with missed opportunities in existing training and skills acquisition efforts - level setting programs are infrequently used and underutilized, impeding returns on marketing investment.

3. There is a broad sense of entitlement among young employees. Employers report a wide spread attitude of entitlement among young hires. This attitude results in significant risk of career self sabotage, and also interferes with the ability of the organization to generate results.

4. There is currently a need for solid, measurable and accurate digital talent education. Programs are sorely needed but few organizations implement any organized formal team training programs. Organizations aware of existing programs feel that these these programs are not adequate or sufficient for their needs.

]]>Aaron Kahlow key findings from The State of Digital Marketing Talent report including:
1. There is a pervasive, deeply running digital marketing talent gap - a substantial difference between what employers value and what talent is available to them.
2. The industry is rife with missed opportunities in existing training and skills acquisition efforts - level setting programs are infrequently used and underutilized, impeding returns on marketing investment.
3. There is a broad sense of entitlement among young employees. Employers report a wide spread attitude of entitlement among young hires. This attitude results in significant risk of career self sabotage, and also interferes with the ability of the organization to generate results.
4. There is currently a need for solid, measurable and accurate digital talent education. Programs are sorely needed but few organizations implement any organized formal team training programs. Organizations aware of existing programs feel that these these programs are not adequate or sufficient for their needs.
This episode is sponsored by Crimson Hexagon. Download their e-book: The New IQ. How Leading Brands are Using Social Media to Make Strategic Business Decisions

]]>25:46cleandigitalmarketing,aaronkahlow,bernieborges,talentgap,skillsgap,onlinemarketinginstitute,crimsonhexagonEMC Accelerates Business Results With Jive CommunitiesThu, 06 Feb 2014 18:42:00 +0000This episode of Social Business Engine is part one of my interview with Todd Forsythe, V.P. of Conversation Marketing at EMC. You'll learn how the EMC Community Network (ECN), powered by Jive Software, provides a single destination for customers, partners and employees to collaborate on best practices, seek product support and download software. You'll get an inside look at how EMC has exploded the community to more than 250,000 and generated significant, measurable outcome by turning loyal customers into brand advocates. Download the case study for more insights summarized below.

Learn how EMC has:

Exploded the community to more than 250,000

Increased content downloads by 50%

Increased video consumption by 200%

Boost online event participation from hundreds to more than 10,000 per event

Saved $750,000 per year in launch costs

Increased engagement 60% year over year

Take a look behind the scenes to see how and why community members spend on average 240% more than non members

]]>This episode of Social Business Engine is part one of my interview with Todd Forsythe, V.P. of Conversation Marketing at EMC. You'll learn how the EMC Community Network (ECN), powered by Jive Software, provides a single destination for customers, partners and employees to collaborate on best practices, seek product support and download software. You'll get an inside look at how EMC has exploded the community to more than 250,000 and generated significant, measurable outcome by turning loyal customers into brand advocates. Download the case study for more insights summarized below.
Learn how EMC has:

Exploded the community to more than 250,000

Increased content downloads by 50%

Increased video consumption by 200%

Boost online event participation from hundreds to more than 10,000 per event

Saved $750,000 per year in launch costs

Increased engagement 60% year over year

Take a look behind the scenes to see how and why community members spend on average 240% more than non members

]]>10:00cleansocial,marketing,software,business,media,modern,strategy,todd,emc,conversation,jive,bernie,liz,brigham,forsythe,borgesData Driven Marketing With Andrew DavisMon, 27 Jan 2014 05:00:00 +0000In this episode, I interview best selling author, "show stopper" marketer, and 2014 Content Marketing World keynote speaker, Andrew Davis. Andrew and I discuss how marketing is now a science and the importance of measuring stuff that matters to the C-Suite.

You're going to love Andrew's answer to my question "if there is one thing you could change in the way that business is conducted today, what would that be?"

Andrew surprised me at the end with a give away offer I didn't know was coming.

Tune in and get inspired by Andrew Davis.

]]>In this episode, I interview best selling author, "show stopper" marketer, and 2014 Content Marketing World keynote speaker, Andrew Davis. Andrew and I discuss how marketing is now a science and the importance of measuring stuff that matters to the C-Suite.

You're going to love Andrew's answer to my question "if there is one thing you could change in the way that business is conducted today, what would that be?"

Andrew surprised me at the end with a give away offer I didn't know was coming.

Tune in and get inspired by Andrew Davis.

]]>30:02cleandavis,social,marketing,data,business,world,content,andrew,tampa,drivenEpisode 3.1: Social Selling is Like Seduction.Mon, 20 Jan 2014 16:00:00 +0000In this episode I interview Tom Martin, author of The Invisible Sale. Tom and I discuss how social selling is like "seduction" and how the lines are blurring between marketing and sales. We discussed several examples to give you take aways using this provocative analogy. Tune in and be sure to let us know how you are becoming more "seductive" in your social selling practices. Tweet me @BernieBorges or Tom at @TomMartin or our show @SBEngine.

This episode is sponsored by Pixability, a big data software company that helps major brands dramatically increase YouTube impact on their target audiences. Visit our website to download a FREE white paper: The Top 100 Global Brands - Key Lessons for Success on YouTube.

]]>In this episode I interview Tom Martin, author of The Invisible Sale. Tom and I discuss how social selling is like "seduction" and how the lines are blurring between marketing and sales. We discussed several examples to give you take aways using this provocative analogy. Tune in and be sure to let us know how you are becoming more "seductive" in your social selling practices. Tweet me @BernieBorges or Tom at @TomMartin or our show @SBEngine.

This episode is sponsored by Pixability, a big data software company that helps major brands dramatically increase YouTube impact on their target audiences. Visit our website to download a FREE white paper: The Top 100 Global Brands - Key Lessons for Success on YouTube.

]]>29:28cleansocial,engine,business,selling,martin,scott,tom,ann,caterpillar,monty,bernie,handley,borgesThe Power of Personas in Social BusinessMon, 28 Oct 2013 16:58:00 +0000In this episode of the Social Business Engine you'll meet a tag team that will inspire you. Dan Moyle of Amerifirst Home Mortgage and Mike Lemire of HubSpot have worked closely together to develop a social business strategy that is driving impressive results for Amerifirst.]]>In this episode of the Social Business Engine you'll meet a tag team that will inspire you. Dan Moyle of Amerifirst Home Mortgage and Mike Lemire of HubSpot have worked closely together to develop a social business strategy that is driving impressive results for Amerifirst.]]>20:00noand,social,business,convert,bernie,find,borges,hubspot,amerifirstDeloitte South Africa's Social Business JourneyThu, 26 Sep 2013 19:16:52 +0000Discover how Deloitte South Africa has advanced on their social business journey in their region of the world and how they collaborate on a global scale. ]]>Discover how Deloitte South Africa has advanced on their social business journey in their region of the world and how they collaborate on a global scale. ]]>24:28noLightning Strikes on the Social Business JourneyMon, 09 Sep 2013 17:39:00 +0000On the inaugural episode you’ll learn how the NHLs Tampa Bay Lightning engages their fans on their social business journey. You’ll gain valuable insights and takeaways useful for any brand in any industry.]]>On the inaugural episode you’ll learn how the NHLs Tampa Bay Lightning engages their fans on their social business journey. You’ll gain valuable insights and takeaways useful for any brand in any industry.]]>23:55nojames,social,business,media,bay,lightning,tampa,royerSocial Business Engine IntroductionThu, 05 Sep 2013 16:00:00 +0000An introduction to The Social Business Engine by Bernie Borges.]]>An introduction to The Social Business Engine by Bernie Borges.]]>05:45no