"There's always been a period of time, a sorbet between consoles, that has cleansed the palate and allowed us to move on. It might be a week, who knows? Microsoft needs to cough up the date," said Moore.

"The challenge is more for the retailers and we have to work with them and Microsoft and Sony have to work with them and if they're literally within a week or two weeks of each other it's not easy for retailers to manage their retail presence, what do they focus on, hardware takes up a lot of room in stores and back rooms, what are their allotments?

"And so it becomes a real challenge for retail and we have to work with retail to make sure we can help."

Addressing Microsoft's exclusivity deals with EA, Moore said that the firm enjoys a strong partnership with Sony, and isn't favouring the Xbox One over the PS4.