Visit California has partnered with the American Red Cross to create a celebrity-filled Public Service Announcement (PSA) titled, “The Power of Love” to help restore the destination’s well-being and promote a message of restoration following the recent wildfires affecting the state.

#CALove seeks to support wildfire-affected communities and raise awareness around relief and rebuilding efforts in partnership with the American Red Cross. Visit California hopes to encourage the public to share the #CALove message across social channels, visit the Golden State, and donate to the American Red Cross to provide support to affected communities.

Several California communities have been affected by especially harsh and persistent wildfires throughout the past year. To donate, please visit www.RedCross.org/CALove and choose to support “California Wildfires.”

The campaign launched today Tuesday, December 11, and will broadcast in major national television markets.

A strategic report on poaching just released by the South Africa Department of Environmental Affairs shows that fewer rhinos but more elephants are being killed. Of concern, however, is what it leaves out.