expertise

Strategy & Analytics

The SMAC Assessment leverages our proprietary framework to provide a company’s position relative to a digital maturity model. The SMAC Assessment provides a rating for each element of the SMAC architecture plus an integrated rating. Based on the rating and overall score, recommendations are provided that can help you determine where to place marketing investments taking into account company goals. Close

Our analytics offering provides a complete set of capabilities for companies looking, for example, to understand their customer base at detailed level and to provide a more tailored set of experiences to customer segments. Such capabilities include:

Establishing an analytics program that includes an architecture and recommended set of tools

We provide a full-service outsourced CMO function that includes campaign strategy to drive your customer acquisition and retention. We develop a strategic marketing plan built to generate leads including a content plan, a framework for repeatable campaign process, campaign execution, reporting on campaign effectiveness, and recommendations and insights for fine tuning the program. Close

We provide companies a plan and a roadmap for establishing a digital infrastructure needed to support a robust marketing and ecommerce program. Based on your company goals, we will assess the current infrastructure to identify gaps and opportunities. A multi-tiered architecture will be designed from the database to the presentation layer that integrates with backend systems to provide information to the right people at the right time. Close

We craft multi-channel B2B marketing strategies for our clients. Not only do we establish a mobility program, but also ensure that it integrates with your eBusiness strategies and marketing programs. In addition to identifying where mobile plays within the marketing strategy, our mobile programs include the following elements:

Determining the proper organization

Establishing the technology platform

Establishing governance by which mobile efforts are guided and the appropriate staffing

Identifying operations by which mobile initiatives are constructed and updates are rolled out to your constituents

Information Architecture focuses on content structure and labeling, so that users understand where they are on the site and can easily find their way to information they need.
Information Architecture systems - content organization, labeling , navigation, search - all together define content strategy and lead wireframing and prototyping processes. Understanding nature of users, content, and context is essential in order to create these systems successfully. Wireframes and content strategy inform interface and interaction design.
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Our creative team is composed of visual designers, specializing in web and interaction design with creative capabilities ranging from combining strict corporate guidelines with web usability best practices to the development of a company's online brand through logo development and style guide creation. Our User Experience and Creative teams work closely together so every creative decision is based on user research or best practices. Close

Once the site's information architecture is finalized, a black and white wireframe or blueprint is created for every page. These wireframes show all page content as well as defines its priority. Then interactivity is added to demonstrate major interactions and to define how pages connect with one another. These clickable blueprints are used for client review as well as in user testing to confirm the pages content, priorities and interactions. We engage in a thorough revision process with our clientsto ensure the highest quality user experience possible. Close

Usability Testing is one of the User Research methods that we use to identify areas where people struggle with a product and make recommendations for improvement. In our usability testing process , real users are asked to complete tasks using the product or site while facilitator observes and takes notes about user's experience. Collected data is analyzed and used to make usability recommendations for the product. Solely or in combination with other methods such as

System Usability Scale (SUS)

Task Analysis

Survey

Usability Testing is used iteratively during a project to achieve different goals:

Identify gaps

Test new design

Track change progress

Observing users in completing tasks helps our designers and developers better understand real users and create designs that support needs and goals of our clients.
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Having delivered across numerous verticals using the full range of available web technologies, our developers are flexible and current. We bring extensive knowledge of the entire web space: from responsive design to analytics and search optimization. Close

Our team delivers complete digital solutions that play well on mobile devices. Our usability experts will guarantee that your customers find a rich and effective experience on their phones and tablets. Close

Ensuring that all moving parts of your tech ecosystem are orchestrated is our goal. We bring years of experience in distributed computing to the table; rely on us to build, improve, or expand your software application stack. Close