Video

DRIVING BETTER AD SALES WITH NEWS CORP AUSTRALIA

News Corp Australia uses their community Pulse of Australia as a central tool to develop deep insights into their audience base — from understanding category motivation, influence and behaviour, client marketing testing to gauging brand recall, interest, sentiment and action. Hear how News Corp was able to generate $3.2M in open opportunities and ½ million in sales for a single study and a lift in brand awareness from 16% to 43% in another study.

Hear how News Corp Australia uses their community to develop deep insights into their audience base and drive more personalised marketing campaigns with their advertisers. Result: Better advertising revenue for the business.