PETA is also asking Namath to donate the coat to their organization, “so that we can give it a proper burial.”

“The real embarrassment on Sunday was Joe Namath’s caveperson coat,” PETA said in a scathing statement. “No matter what he spent on that eyesore, the animals who were trapped, bludgeoned, electrocuted, or skinned alive for their fur paid a lot more — the ultimate price, in fact — and viewers across the country agree that it was too high a price, as demonstrated by the outpouring of anti-fur messages that hit Twitter the second that Namath’s coat hit the screen.”

Given the backlash, PETA predicted, Namath will “reach for something that will make people feel warm and fuzzy about him and not remember the warm and fuzzy animal who died for that awful look” the next time he’s looking for a game-day outfit.

The organization also took Sean “P. Diddy” Combs and Ashanti to task for wearing fur on Super Bowl Sunday.