From March 7, MAMILs (middle-aged men in Lycra) will have practically no excuse to go pedalling around town in cycling shorts which reveal more than pop sensation Rihanna does when she dashes to the shops as H&M's functional range for Brick Lane Bikes lands in stores.

A preview of the 11-piece capsule collection boasts stretch blazers, bold shell jackets and sweaters which perfectly straddle the sporty/sartorially-aware requirements of any keen cyclist who'd like to ride to Sunday lunch but not be ridiculed by his fellow diners upon arrival.

East London-based
Brick Lane Bikes,
a cult institution in the fixed-gear world of wheels, joined forces with the creative minds at Swedish retailer H&M to create a practical men's wardrobe that "really works", according to designer Petter Klusell.

Klusell explains how "each piece has been designed so it can be worn on or off the bike, inspired by the vibrant colours and specialist knowledge which make Brick Lane Bikes so unique. It's great that they've tested every single piece around the streets of London."

Priced from approximately £10 for a cap to £80 for a waterproof jacket, attention to detail has been key. The aforementioned jacket for example, is made from breathable material, cut longer at the back and features ventilation holes under the sleeves. The two straps sewn inside so that it can be folded and worn as a backpack is a stroke of genius.

Legs on trousers have been cut with slightly bended knees in mind, and reflective tape has been sewn on inside legs so it is visible when rolled up. Materials used throughout the collection include organic cotton, recycled polyester and recycled wool.

Brick Lane Bikes founder Feya Buchwald says he "can't wait to see guys wearing these clothes as they ride the streets of the world."