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New year brings newer challenges and opportunities. To help marketers cope with the new circumstances, Marketing Land columnist Mike Sands has shared three resolutions that can benefit marketers in 2018. Sands says, “As I watched the ball drop on New Year’s Eve, I reflected on where I think we, as marketers, dropped the ball in […]

On social media, video is the most popular form of content today. Whether you are on Facebook or Twitter, it is video that dominates the social networks. Marketing Land columnist Jordan Kasteler has published an article talking about four video marketing myths to help marketers create better performing video marketing campaigns for the social media presence. […]

Julie Joyce says, “I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let go of that attitude when it comes to link building, but I’ve been doing much better lately after realizing that it really is beneficial […]

Jordan Kasteler says, “You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies. To do this, you need to employ a variety of techniques and tools. […]

Tim Peterson says, “There are more than 100,000 chatbots on Facebook Messenger, but most of the 1.2 billion people who use the social network’s messaging service every month are likely unaware. That’s about to change. A year after Messenger opened up to chatbots — a year in which chatbots experienced many growing pains while 78 percent […]

Greg Finn says, “As more and more of us consume video on mobile devices, advertisers are looking to capitalize. On Tuesday, Twitter rolled out in-stream video ads to help advertisers reach their audience in a very engaged setting. These in-stream ads can be run across video clips and live streams from Twitter’s Amplify publishing partners. Included […]

Ginny Marvin says, “Quality Score reporting in the AdWords interface leaves much to be desired. Only the current Quality Score is available, and granular details are contained in individual pop-ups that make analysis cumbersome. That could be changing. Avner Pinchover shared a blog post on the Israel version of the Inside AdWords blog with Search Engine Land […]

Rachel Lindteigen says, “Are you ready to take your content marketing program to the next level? Have you seen some program success? You’re driving more traffic, maybe even attracting some links and seeing your KPIs increase. Great! Here are three tips you can implement today to move your content marketing program to the next level. […]

Eric Enge says, “The recent SMX West conference had many awesome sessions, and today I’m going to provide some compelling insights from “SEO and Social: A Match Made in Marketing Heaven.” One of the great things about this session is that all four speakers took a step back and provided fresh ideas on how to think about the […]

Kevin Lee says, “One age-old question that often comes up when I chat with new prospects or new clients is, “Should I bid on my brand terms or generic terms where I rank in the top three organically?” This question is hardly trivial. It matters a great deal because PPC search budgets are generally constrained — and […]

Tamar Weinberg says, “Twitter is chasing the money, and Periscope is their next target. Per an announcement today, Twitter will soon allow publishers and creators to monetize their Periscope content with support of pre-roll ads within video. With pre-roll ads, viewers will receive the same user experience that is seen within Twitter videos, just now extended […]

Megan Hannay says, “Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. I think this is because many of them aren’t seeing the full scope of the technology. We’re putting on our consumer brains and thinking about the current awkwardness of speaking to Siri in public, […]

Ginny Marvin says, “Adblock Plus’s parent company, eyeo, is transitioning the Acceptable Ads program to an independent group. The Acceptable Ads Committee (AAC) will oversee the whitelisting program that enables ads to pass through some of the most popular ad blockers: Adblock Plus, AdBlock, Adblock Browser and Crystal. Eyeo launched the controversial Acceptable Ads program […]

Laura Scott says, “Often when we think about the holidays, we envision panicked crowds on Black Friday, Cyber Monday desk shoppers and last-minute gifters filling their cart on Christmas Eve. We think about the winter holiday season. That’s no surprise, since last year, the winter holidays accounted for over $658 billion in sales, according to […]

Andrew Ruegger says, “Generation Z and early Generation Alpha will likely be the last of us to type. Keyboard users are a dying population. Who is the next generation? Voice users. If you spend time with young kids, you’ll notice that they favor voice assistants over keyboards. And who can blame them? People rarely turn […]

Amy Gesenhues says, “According to SendGrid’s 2017 Email Benchmark report, the average email send rate has dropped from 9.8 sends per month in 2016 to 8.1 in 2017. While send rates overall were down, open rates increased from 27.3 percent in 2016 to 30.6 percent this year. The click-rate remained nearly the same – with […]

Eric Enge says, “When it comes to paid search, there is a lot to optimize. Amidst all of the keywords, bidding and landing page refinements you have to do on a regular basis, it can be easy to wonder, “Does my ad copy actually make a difference?” To make matters worse, there’s nothing exciting about […]

David Booth says, “If you’re a digital marketer these days, odds are extremely good that web analytics is a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting everything you can out of it? Here […]

Marcus Miller says, “Google has confirmed that they have temporarily disabled the ‘not mobile-friendly’ label in the mobile search results due to a bug. John Mueller of Google said that Google has turned “the label off for now” but it “should be ok soon.” This is in response to Google mislabeling pages as not mobile-friendly […]

Barry Schwartz says, “Last Tuesday, Feb. 7, there seems to have been a Google algorithm change that adjusted how many sites rank — both for good and bad. I’ve been tracking the update since Feb. 8, and over time, more and more webmasters and SEOs have been taking notice of the ranking changes at Google. […]

Ryan Shelley says, “When it comes to marketing your local business online, search is a great place to start. Over the years, I’ve had the pleasure of working with a number of small to mid-size local businesses, helping them grow their reach and their revenue using SEO. One of the biggest hurdles we face when […]

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