2017: The Transformation Journey

Although the term is often overused, true business transformation is about making fundamental changes in how business is conducted to help cope with a shift in market environment. This article explores how savvy print service providers are changing their go-to-market strategies so they can sell their services in new and innovative ways.

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.