Peacock - Beautiful design

Google will use thousands of human reviews to create algorithms that can identify beautiful and original graphic design. With Peacock, human feedback on design will also become an increasing factor in rankings.

Parrot - Repetitive Language

Duplicate content on pages linking to your site will be increasingly devalued

Pig - Too much stuffing?

Sites will be further penalized for keyword stuffing in anchor texts and on-page SEO. After Pig lower keyword volumes for body content will be more desirable.

Piranha - Pursuing bad links

Google have previously focused more on bad incoming links. With Piranha, they will penalize sites with auto-generated outgoing links or links to spam or virus sites.

Porcupine - A prickly issue no more

Previous algorithm updates have focused more on penalties than rewards because Google assumes for each bad link it finds, there are more.

As Google improves its ability to detect bad links, after Porcupine, a few bad incoming links will be simply ignored, rather than causing penalties and good links will give extra benefit.

Panther - Supertechnotastic

Google and Apple join forces to create the new GooiMac a liquid computer you drink that secretes itself into your brain, giving you instant advert free access to the net while awake, and a fiesta of subliminal adverts in your dreams each night.

Poodle - Best in Show

Google are updating their PageRank toolbar less and less frequently.

After Poodle update, Google will remove it completely and instead show the Poodle banner for prize winning sites that have been perfectly groomed to meet Google's bar of excellence.

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