5 Reasons Why Google Reviews Are Crucial For Real Estate Agents

The sale is closed up. Your client is happy. And you don’t feel like bothering them, ‘Hey, would you please leave me a review on Google.‘ In fact, you don’t even know if they have a Google account.
You DO realize how important reviews are, but you’re stuck in this dilemma of how to get them without pestering your client.

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That’s where our company comes in… We’ve set up an SMS text message system that is highly effective, totally customizable, personalized, and totally non-obtrusive. In fact, it is so successful that one HVAC company got over 50 reviews in one month. And that’s the HVAC industry! Do you have any idea how much happier a customer can be to leave a review after they buy a house–rather than for a mundane AC or Furnace repair? When your customer moves into their new house, they are elated and in many cases want to brag to everyone they know.

Precision Digital Media’s review tool gives your client the opportunity to brag to the world, making you look like the best real estate agent ever while simultaneously improving your SEO rankings. There’s this whole backend to getting Google reviews; that it leads to higher rankings. In some cases it leads to winding up in the Big 3, the three highest spots in the search–the beach front property of Google first page. No spot is more valuable than the big three. Pay per click ads go for as much as $20+ a click. While the big three get those spots year round!

This is serious stuff… Not to mention the higher conversion rates for the traffic that’s landing on your listing… Below are five reasons why your Real Estate Agency needs a review tool.

1. Your prospects will Google you

Think about it: Do you ever book a service without first looking up the company on Google? Probably not very often. Even if you get a recommendation from a family member or a trusted friend, Google is the first place you go to confirm that recommendation is trustworthy.

So, it stands to reason:

Even if a prospect gets your name from a friend or coworker, they’re going to type your name into Google to look for and read your reviews, too.

2. Google reviews are the most trustworthy

Because Google reviews link back to a real person with a real Google account, it’s tougher for people to leave anonymous reviews. Google won’t let you delete negative reviews, either. That means prospects trust that Google reviews are authentic, compared to other sites without as much transparency.

3. Good Google reviews matter more than a good website

We know you spent time and money on your website, but people see your reviews before they see your website. And if they can’t easily find reviews, they’ll probably stop looking for you and your website.

You’ve got to think of Google search results as your true storefront. Customers on Google are window shopping in the form of scrolling, so what will compel them to click? Seeing great reviews signals to them that you’re a professional, knowledgeable real estate expert.

4. Good Google reviews matter (almost) as much as personal referrals

A recent Brightlocal study shows that 85% of people trust online reviews as much as they trust personal recommendations. Think about what that means:

Even if someone’s cousin insists that you’re awesome, a prospect might not reach out to you if they can’t find any Google reviews for you.

It also means that when a prospect stumbles across your name and sees awesome Google reviews, they’ll reach out to you with the same level of confidence as if they’d gotten your name from a friend.

Additionally, you probably won’t be the only referral that someone receives — so you’ll want to have that Google presence and plenty of Google reviews so you look more professional than the competition.

5. Google reviews show you’re an active agent

We’ve established that Google reviews are important because Google is the first place prospects will look to confirm you’re a professional, well-rated agent. And, they’re important because prospects will land on Google before they land on your website. Prospects trust online reviews as much as personal recommendations.

But, reviews also show that you’re an active agent.

You want Google reviews that are recent so prospects won’t wonder if you’ve become inactive. Or worse, that your recent clients have been unhappy.

That means you should be asking every client for a review, so prospects can see that you’ve got a steady stream of clients with positive things to say about you. A home purchase is a huge life event, so former clients will be more than happy to recommend you if they had a good experience. Remember, a good review is probably what led them to you in the first place! 2

Now that you see all the obvious and not-so-obvious reasons for pumping out those Google reviews, the next question naturally arises: What company do I go with?

Considering how personal the home-selling process is, I’d want a company who is personalized in their customer service and approach…

Our tool is totally customizable, down to the logo and colors, and message you decide for the email or SMS text. Furthermore, you can even customize the follow up features, as you know people are often busy and need a reminder.

Another aspect that sets our company apart (included in the Advanced Review package) is the option for one of our trained reps to personally call your client and ask for them to leave a review. This option is sometimes chosen by industries such as Remodeling and Landscape design companies, who want an even more personalized approach to to Review process.

Our packages are the most affordable, and the most comprehensive. Give us call today and let’s get started.

Michael Overzat is the founder of Precision Digital Media. His background started when he worked for a large digital marketing and publishing agency called Action Media. He started Precision Digital as a means of helping small/medium sized businesses increase revenue, hire more, and scale up. He takes pride in seeing these companies grow to the point where they can hire more. Reach him at (301) 364-9388

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