The FTC’s Endorsement Guides: What People Are Asking

The FTC updated its Social Media rules. If you do any marketing and/or advertising in this area you should probably take a look at the changes or at least read an overview. Below are the areas and inquiries with which the FTC is most concerned.

Answers to questions people are asking about the FTC’s Endorsement Guides, including information about disclosing material connections between advertisers and endorsers: