UK Mobile Phone Usage for Social Networking

I am just on the way out the door but I caught this (opens in PDF) excellent news release by Nielsen/NetRatings stating that “one in four members of UK social networks use their phones to network.” Now considering that Europeans tend to be dramatically ahead of North Americans in cellular adoption this statistics release seemed worth of attention.

Here is a chart that really drove home the popularity of social networking via mobiles (click the image for a larger version):

Whats the point? Nothing all that fancy, this is just more great evidence of the power of social marketing; and it seems the more evidence to convince skeptics the better.