Research carried out for HB by iReach Insights involving 1,001 respondents has revealed the nation’s most hated and most used slang words.

So, what words have slipped into modern parlance that boil our blood the most?

HB’s HBae summer campaign found that nom noms and bae are up there as Ireland’s most hated words. Pic: Shutterstock

According to the study, the most annoying social media term is nom noms and we can’t agree more.

Even reading the word gives us the creeps, nevermind hearing it!

The study found that nationally 7 in 10 people have a serious distaste for the word bae with holibobs and fleek not far behind in the ranks of our most despised social media slang terms.

While they were researching out least favourite words, HB checked out what slang we’ve a soft spot for too.

The people of Leinster are hooked on the word ‘vibes’. Pic: Getty

Our favourite slang words vary by province with Connacht and Ulster favouring ‘YAAAAAASSS’ (10%) while the people of Munster are ‘not able’ (12%) and the population of Leinster are all about ‘vibes’ (11%).

We’re all ‘living our best lives’ this summer with nearly half of popular summer content featuring the term.

The ice cream brand wants you to enjoy some ‘vibes’ of your own indulging in #HBaeoclock when you’re ‘not able’ to hack the heatwave.