“As motorists, bicyclists and pedestrians we all deal with them: The guy who pushes his way into a traffic lane without even glancing; the teenage girl who rolls through an intersection because she’s texting; the middle aged man who drives his sports car like he’s in a video game,” they write. “[Zapatag] may help you save yourself. Reckless driving tends to beget reckless driving by amping up the rage factor. Instead of getting angry, Zapatag lets road victims “get even” by publishing the offender’s license plate and violation on the inter-webs.”