If your business relies on content marketing to succeed you need to understand how Google's mobile-first indexing is going to affect you, says digital marketing expert Neil Patel. With a 61.9 per cent share—compared with 29.3% for desktops and 8.8 per cent for tablets—smartphones have by far the largest market share of all web browsing, according to research by comScore. To help you adjust your content strategy accordingly, Patel shares this detailed guide to creating mobile-specific conten...

Businesses of any size can benefit from the chatbot revolution that's already transforming the customer service space. Bots allow you to reach consumers 24/7 and improve the customer experience through personalized interactions and opportunities to gather actionable data. And the improved efficiency compared with traditional call centres can "make a truly extraordinary impact on a company's bottom line (not to mention the immeasurable impact it has on customers' feelings about the company)," wri...