This document will help you get started using the college's Google Analytics reporting features. Comprehensive reports for all college or site traffic can be generated, as well as reports for specific Web sites.

Marketing Strategy

Extension marketing should be designed to reach a targeted audience, in the manner they have chosen to receive it. With Salesforce as our system of record, and advanced technology available, we no longer conduct mass marketing to large or private audiences.

As faculty members, educators, or staff members, your unique expertise is highly sought by customers of Penn State Extension from industry to homeowners. Developing foundational skills in photography will help you consistently produce images to support the ideas and processes you wish to communicate.

Salesforce

The ability to log in to Salesforce via Penn State Web Access is now available. Follow these quick steps to learn how to take advantage of this new feature and how to access the new login portal: http://extension.psu.edu/salesforce

Extension Products

Explore the product lines and learn more about best practices, available support and how-to's, and opportunities to expand your reach!

Online training courses can be built by bundling existing content from other product lines into a focused learning experience, or developed with entirely new content generated by faculty and educators. Training will be delivered through a learning management system designed for ease of use by customers and provide the necessary tools to create a robust educational experience.

Webinars are useful educational delivery for specific situations and customers. A webinar might be engaged to allow access to customers unable to attend a live event, or to eliminate the travel and high costs of conducting a face-to-face workshop or course.