MSc Marketing 2018/19 entry

Overview

The CIM accredited MSc Marketing draws upon the unique expertise the Business School has in the areas of marketing and society, consumer behaviour, psychology, and branding. It is especially relevant for those seeking a career as a marketing professional equipped with an understanding of how marketing and consumption work at the level of the individual and across society.

Many of the course materials such as lectures, seminars and research data will be provided in a downloadable format. The programme will develop your understanding of the theory of marketing as well as a broad range of managerial skills and knowledge for contributing to a global economy. The core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests.

The students at the Business School all have a strong drive – not only to learn, but also to do well. I believe that when you’re at this stage of studying, being surrounded by the right people is absolutely vital and it encourages you to do well and push your own boundaries. For me, studying a Masters isn’t just about what you read in a book or about what the lecturers teach you but also about life lessons outside your comfort zone and achieving things you didn’t think you could achieve.

Niyada Wongprompreeda, MSc Marketing.

Programme structure 2018/19

This programme is available for study 12 months full-time over three terms and is University-based throughout this time. The taught components of the programme are delivered in the first two terms, leaving the third term and most of the summer to research, write and submit your dissertation. The programme in its entirety runs from September to September.

During the programme you will study modules (including the dissertation) totalling 180 credits.

The modules we outline here provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.

Learning and teaching

Lectures

The aim of lectures is to give you information on ideas that are central to the module and to help you in developing your understanding of complex ideas. Many of the teaching materials for lectures are made available to you electronically to accompany the notes you take during the lecture. Lectures are given by a range of staff members, including leading professors, who integrate their latest research findings into the teaching that you receive. Guest lecturers, including members of industry, also contribute to some modules.

Seminars and tutorials

Seminars and tutorials involve an in-depth exploration of the issues covered in lectures as well as giving you the opportunity to discuss various concepts and theories and receive feedback on your written assignments.

Assessment

Modules are assessed through a mixture of group work, coursework, project work and examinations; the weighting of each of these components will vary according to the academic requirements of the module. Examinations are normally held at the end of the module, in January and May/June.

Careers

Our Master’s programmes are designed to prepare you for a successful career, wherever in the world you plan to work. Employers expect advanced communication and technical skills, team-working and independent research, project-management and the very latest specialist knowledge from their postgraduate recruits.

An MSc in Marketing enables you to develop the marketing and professional skills and subject expertise that will make you a valuable asset from day one of your marketing career.

Careers in Marketing

An MSc in Marketing prepares you for a variety of roles related to marketing communications and public consumption in whichever sector and wherever in the world you wish to launch your career. As a conversion programme for students from a range of undergraduate disciplines and with careful selection from your optional modules, you can begin to build an area of marketing specialisation to enhance your employability and help you achieve your career goals. Optional modules may include Services Marketing, Brand Design or Internet Marketing in the Information Society, as well as others, to meet your individual marketing interests.

Potential employers include public and private sector companies, multi-nationals, SMEs and not-for-profit organisations across all sectors of the economy, which can offer you the opportunity to work ‘in-house’. Opportunities also exist within full-service marketing agencies such as Saatchi and Saatchi, McCann Erickson and Ogilvy, and smaller boutique agencies around the world, which develop and implement marketing strategies and campaigns on behalf of their clients.

Our Careers & Employability team will help you identify your career path and support your route to a fulfilling global career.

Developing your skills and career prospects

The University of Exeter Business School provides a range of support to help you develop skills attractive to employers. Visit our postgraduate Building brilliant careers web page for more information.

Further information

Further information is available through the Careers pages of the University’s Postgraduate Study website.

Entry requirements 2018/19

A mid 2:2 degree (55%+) with honours in any discipline from a recognised university. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications.

Requirements for international students

If you are an international student, please visit our international equivalency pages to enable you to see if your existing academic qualifications meet our entry requirements.

Fees and funding 2018/19

Tuition fees per year 2018/19

UK/EU: £12,300 full-time

International: £20,600 full-time

Fee information

Fees can normally be paid by two termly instalments and may be paid online. You will also be required to pay a tuition fee deposit to secure your offer of a place, unless you qualify for exemption. For further information about paying fees see our Student Fees pages.