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Peace & Love

Interview With Justin Saegusa

Q:Where did the idea for this logo come from?

The idea was sparked from the variety of holiday cards I received this season. I wanted to create a simple, iconic mark whose message was not limited to a particular season, and that would appeal to everyone, regardless of their chosen faith (or lack thereof).

Q:What application did you use to design this logo? E.g., Illustrator.

Adobe Illustrator.

Q:What was your design process for this logo? I.e., Did you start out with pen and paper then move to the computer?

I did start with a quick sketch—initially just integrating the peace sign gesture with a heart. Once I started to flesh the design out on the computer, though, I realized that the ampersand form could be comfortably incorporated into the design, enhancing its legibility (as a phrase) and overall unity (as a mark).

Q:What font(s) were used in the logo?

i didn’t feel that it was necessary to include text (other than the ampersand glyph), as the mark clearly speaks for itself.

Q:How did you choose the color scheme for the logo?

That one’s pretty obvious….and although I usually try to stray away from cliche color schemes, I feel that this design demanded a simple, instantly-associative one-color solution to maintain the mark’s relationship to its concept, as well as its appeal to a wide-ranging audience.

Q:How long did it take to complete the logo?

A couple of hours.

Q:What do you feel was your biggest challenge in designing the logo?

Harmoniously combining the three forms while at the same time maintaining their individual integrity and legibility.

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