WTTC is the global authority on the social and economic impact of the tourism.

WTTC’s 2013 Benchmarking research assesses the role which tourism plays in comparison to other economic sectors.

It shows that tourism directly employs more people and contributes more to China’s economy (9.3 per cent) than car manufacturing (7.7 per cent), education (7.1 per cent), banking (six per cent), communication services (5.2 per cent) and higher education (1.5 per cent).

The research also shows that other sectors in China benefit strongly from tourism’s supply chain.

For example, for every $1 million in spending on tourism, the agricultural sector gains $150,000.

Scowsill added: “This latest research underlines the significant role which tourism is playing in driving China’s economy and the even greater potential it offers, if the right policies continue to be implemented.

“China has something for everyone including incredible sights like the 2,500 year old Terracotta Army, the Great Wall of China, pulsating modern cities as well as beaches to relax on.

“WTTC would recommend that China looks to increase bilateral and visa-free agreements with its near neighbours and takes steps to digitise its visa processes.

“Every step it takes to open its borders to travellers will reap economic rewards and see many more international tourists coming to enjoy its cultural and historical delights.”

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