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Explaining Disruption Through Storytelling

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Irving Wladawsky-Berger

Apr 19, 2013 4:23 pm ET

Guest Columnist Irving Wladawsky-Berger writes that storytelling is a great way to explain disruptive innovation to stakeholders and crystallize IT strategy in-house. “The more powerful, important and complex the messages you are trying to convey, the more important it is that you do so by telling a compelling and emotionally resonant story,” he writes.

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