Choosing a network and deciding how to reach people on that network.

Understanding how to create ads tailored to those groups of people.

Having knowledge of how you’re going to tackle each of these details is essential, if you want to achieve optimal results with your remarketing campaigns.

Creating a remarketing list

There are two parts to setting up a remarketing campaign.

Creating a remarketing list

Running a campaign targeted at that ‘remarketing list.’

First, let’s cover how to create a remarketing list.

Log into AdWords and click on ‘Shared library,’ which can be found within the left hand sidebar.

Then, select ‘Audiences.’

You may then be notified that AdWords does not detect a remarketing tag.

If you click through to ‘Tag details’ you’ll be able to access a tag that you can install on your website.

You can email this tag to your technical support team, if you do not feel comfortable installing it. Make sure this tag is installed on every webpage on your site. Doing so will give you more freedom to run a variety of remarketing campaigns.

In any case, once you’ve installed the tag, you need to create a ‘Remarketing list.’

To do that, click on +Remarketing List,’ which can be found in the Shared library section.

You then have to decide how AdWords chooses who it will remarket to, by telling it what data you want it to use.

What you pick here will depend on the data that you currently have/can supply.

There are four options –

Website visitors – remarket to people who have visited your website

Mobile app users – remarket to people who have used your app

Customer emails – remarket to people who have provided you their email address

YouTube users – remarket to people who have viewed or interacted with your YouTube videos/channels

In this post, we’re going to focus on Website visitors, YouTube users and customer emails.

Let’s take a look at how you can set up a remarketing campaign that’s based on the ‘Website visitors’ option.

Make sure that you give your Remarketing list a specific name, so that you can quickly identify what the purpose of the list is, when you go back to check on your campaigns.

Once again, your campaign goals will determine who you should add to your remarketing lists.

Note: If you want to take full advantage of these options, you need to make sure you have installed the remarketing tag on all of your webpages.

Visitors of a page – you can use this for a landing page, in order to drive sign ups for people who didn’t take a desired action.

Visitors of a page who did not visit another page – can be used for people who viewed product pages, but no ‘purchase pages.’ This is only for the ‘Display Network.’

Visitors of a page who also visited another page – for people who are browsing around your site, maybe comparing different product variations. This is only for the Display Network.

Visitors of a page who also visited during specific dates – target people who visit when you are running a special promotion. For example, you may experience traffic spikes during certain ‘events,’ like Valentines day or Christmas. You can build a list of these people using this feature and subsequently target them in the future. You’ll need to have a long list duration, in this instance.

Visitors of a page with a specific tag – For people who ran remarketing campaigns a while ago and have different ‘remarketing tags’ for different pages.

There is also the option for a ‘custom combination,’ though, if you’re new to remarketing, you’ll want to leave that for now.

Once you’ve decided on an option, you need to provide the relevant URL that matches what you’re trying to achieve.

If your URLs are well organized, you can also create a rule.

So, I could create the rule that anyone who visits neilpatel.com and views a page with ‘webinar’ in the URL is added to the list.

If I wanted to promote a webinar course, I could promote it to people in this remarketing list, as I know they’re interested in the topic of ‘webinars.’

You can also decide to add people from the past 30 days to this list, but your ability to do this will depend on how long you’ve had a remarketing tag installed on your site.

Next, let’s take a look at building a remarketing list using the YouTube option.

You’ll need to select how this list is populated, by choosing a ‘List type.’

What you pick is going to be decided by what your campaign goals are and what certain actions say about people.

For example, if someone has ‘viewed certain videos,’ you know what specific topic they have an interest in and you can promote a relevant piece of content to them, or even a relevant product.

It’s also a good idea to select ‘users from the past 30 days,’ as this can get your remarketing campaigns running quickly.

Finally, let’s look at creating a Customer email remarketing list.

The process here is pretty simple. Give your list a specific name and then upload the list of email addresses.

It is important that you collected these emails ethically, and that you did not buy them. If people opted to join your list, it means that you are compliant with Google’s policies.

Note: You’ll need to have a minimum of 1000 emails for this to work.

As a result of having uploaded email addresses, you’ll be able to reach these people on YouTube, the SERPs and within Gmail.

So, how you can set up a remarketing campaign?

Setting up a remarketing campaign

If you want to set up a Display Network remarketing campaign, go through the normal set up process for such a campaign.

Then, when you get to the section where you get to ‘Create an ad group and ad,’ select the option of ‘Interests & remarketing.’

You then need to choose the relevant remarketing list.

Below is what you might see, when picking ‘Remarketing list.’ Next to the list you can identify how many people belong to the list.

It’s the same, if you pick the ‘Video Viewers’ option.

If you want to show remarketing ads to people within Gmail, pick the ‘Customer email lists’ option.

You can then select the email list that you want to target and go about setting up your campaign.

If you want to display remarketing campaigns on YouTube, the process is slightly different.

This time, you need to select the ‘Video’ option, when clicking on ‘+Campaign.’

Go through the general set up process for an ad.

Note: If you want your ads to appear exclusively on YouTube, make sure that you deselect ‘Video partners on the Display Network.’

When you’re on the ‘Create an ad group and ad’ section, it is important that you decide what kind of ad format you want to run, first.

Once you’ve picked an ad format, scroll down to the bottom and click on the ‘Narrow your targeting (optional)’ button.

Click the ‘Remarketing’ option.

You can then pick the list you want to remarket to.

Under the ‘Video remarketing lists’ option you can promote to people based on their YouTube activity.

Under ‘AdWords remarketing lists,’ you can promote to people based on their AdWords activities, as well as to people who had their email address uploaded into Google.

You might’ve noticed that there is a ‘Similar’ option, too.

We won’t cover that today, but essentially that relates to showing ads to people who bear similar traits to those who belong to your remarketing lists.

Now, let’s look at how to remarket to people within the search listings – this is known as ‘Remarketing Lists for Search Ads (RLSA).’

This is a type of marketing strategy that not many people know about, so it might seem complex at first. But, stick with it, it’s worth knowing this stuff – Transunion managed to achieve a 65% higher conversion rate using RSLA ads targeted at new customers.

What you’re doing with this kind of campaign is that you are showing search listing ads to people on your remarketing lists who have typed in keywords that you have selected.

On a very simplistic level, it works like this –

Set up a Google Search Campaign

Pick the keywords you want to target

Pick the remarketing list that you want to target

Only those in your remarketing lists who enter the targeted keywords are shown ads

Imagine that you sell curtains. Someone has looked at your site, but then later they search the keyword ‘cheap curtains’ on Google.

With RLSA, you can show search listing ads ONLY to people who have visited your site and are typing in that somewhat broad keyword in Google.

This allows for you to target broad keywords, while also maintaining high conversion rates.

Remember – this isn’t really remarketing. You’re not targeting people based on their past search behavior, because you don’t have access to it. Additionally, you can’t use Remarketing Search Listing Ads’ for ‘sensitive’ categories.

You can set up a ‘Remarketing Lists for Search Ads,’ by going through the normal search campaign set up process – which starts with clicking on ‘+Campaign’ and selecting ‘Search Network only.’

My STARTUP :

Let me introduce myself. My name is Richard Nata.I am an author, novelist, blogger and ghost writer. My articles, including short stories have been published in magazines and newspapers since 1994. I have written a lot of books, both fiction and non-fiction. So I was a professional in the field of writing, both fiction and non-fiction.

I was born in Jakarta, August 17, 1968.

In 1988, at the age of 20 years, I started working as an accounting staff. Age 24 years has occupied the position of Finance Manager. Age 26 years as a General Manager.

In 1994, my articles published in magazines and tabloids.

In 1997, I wrote a book entitled "Buku Pintar Mencari Kerja". This book is reprinted as much as 8 times. Through the book, the authors successfully helped tens of thousands of people get jobs at once successful in their careers. They were also successful when moving to work in other places.

In 1998, I started investing in shares on Bursa Efek Indonesia (Indonesia stock exchange). As a result of investing in the stock market then I can provide consulting services for companies that want to go public in Indonesia stock exchange.

In theory, in 10-20 years into the future, my startup income, amounting to hundreds of million USD annually can be obtained easily. AND IF FOLLOWED BY MANY COMPANIES IN THE WHOLE WORLD WILL THEN BE A NEW INDUSTRIAL worth trillions USD.

To be honest. Currently I'm not having a lot of money. So I start marketing my startup with blogspot.

My STARTUP :

A story with millions of choices in it - looking investor like you.

Try to imagine this. When you're reading a story on the web or blog, you are given two choices. You can choose the next story based on your own choice. After selecting then you can continue reading the story. Shortly afterwards you will be presented back to the 2 other options. The next choice is up to you. Then you continue the story you are reading. After that you will be faced again with 2 choices. So onwards. The more stories you read so the more options you have taken.

If you feel curious then you can re-read the story by changing your selection. Then you will see a different story with the story that you have read previously. The question now is why is this so? Because the storyline will be varying according to your choice.

I, as the author is planning to make tens of thousands of articles with millions of choices in it. With tens of thousands of articles then you like to see a show of your favorite series on TV for several years. The difference is while watching your favorite TV series, then you can not change the story. Meanwhile, if you read this story then you can alter the way the story according to your own choice.

You might say like this. Sounds like a book "choose your own adventure". Books I read when I was young.

Correctly. The idea is taken from there. But if you read through a book, the story is not so exciting. Due to the limited number of pages. When a child first you may already feel interesting. But if you re-read the book now then becomes no fun anymore because you don't get anything with the amount of 100-200 pages.

Have you ever heard of game books? When you were boy or girl, did you like reading game books? I think you've heard even happy to read it.

A gamebook is a work of fiction that allows the reader to participate in the story by making effective choices. The narrative branches along various paths through the use of numbered paragraphs or pages.

Lihat preview menurut Yahoo

Bantam Books with the Choose Your Own Adventure series has produced more than 250 million US dollars. While I offer you more powerful than the Choose Your Own Adventure. Because of what? Because the story that I made much more interesting than the stories created by the authors of Bantam Books. You will not get anything just to 100-200 pages. While the story that I created is made up of tens of thousands of articles with millions of choices in it.

Based on the above, then you are faced with two choices. Are you interested in reading my story is? Or you are not interested at all. The choice is in your hands.

If you are interested then spread widely disseminated this article to your family, friends, neighbors, and relatives. You can also distribute it on facebook, twitter, goggle +, or other social media that this article be viral in the world. By doing so it is a new entertainment industry has been created.

WHY DO I NEED STARTUP FUNDS FROM INVESTORS? I NEED A LOT OF FUNDS FROM INVESTORS BECAUSE I HAVE TO LOOKING FOR EXPERT PROGRAMMERS(IT).BECAUSE THE DATA IS HANDLED IS VERY LARGE, IT MAY HAVE TO WEAR SOME PROGRAMMERS(IT).I CAN NOT WEAR SOME FREELANCE PROGRAMMER BECAUSE THE DATA MUST BE MONITORED CONTINUOUSLY FROM VIRUSES, MALWARE, SPAM, AND OTHERS.IN ADDITION FUNDS FROM INVESTORS IS ALSO USED TO BUY SERVERS WITH VERY LARGE CAPACITY. FUNDS ARE ALSO USED TO PAY EMPLOYEE SALARIES AND OPERATIONAL COSTS OF THE COMPANY.

FUNDS CAN ALSO BE USED FOR ADVERTISING AND OTHER MARKETING STRATEGIES.FUNDS CAN ALSO BE USED TO ADVERTISE MY STARTUP AND OTHER MARKETING STRATEGIES.

IF I GET A VERY LARGE FUND, THE PART OF THE FUNDS USED TO TRANSLATE THE STORY INTO VARIOUS LANGUAGES.With more and more languages, the more readers we get.

WITH MORE AND MORE READERS, THE MORE REVENUE WE GET.

AS AN INVESTOR THEN YOU DO NOT HAVE TO FEEL ANXIOUS ABOUT YOUR FUNDS. BECAUSE YOUR FUNDS WILL NEVER BE LOST BECAUSE IN 3-5 YEARS YOU HAVE RETURNED THE FUNDS COUPLED WITH PROFIT.

THIS BUSINESS IS ONE AND THE ONLY ONE IN THE WORLD.

If we can make a good story, so that the readers will come again and again for further reading the story then our earnings will continue to grow and will never diminish. This is due to new readers who continued to arrive, while long remained loyal readers become our customers.

So that the number of our readers will continue to multiply over time. With the increasing number of loyal readership then automatically the amount of income we will also grow larger every year. The same thing happened in yahoo, google, facebook, twitter, linkedin, and others when they still startup.

Deuteronomy {28:13} And the LORD shall make thee the head, and not the tail; and thou shalt be above only, and thou shalt not be beneath; if that thou hearken unto the commandments of the LORD thy God, which I command thee this day, to observe and to do [them: ]

Try to imagine this. If I give a very unique story. It was the first time in the world. But the world already know this story even liked it. Because the world love the game books. While the story that I made is the development of game books.

Do you Believe ifI dare say if I will succeed because my story will be famous all over the world as Harry Potter?

I believe it. Not because I was the author of the story, but because of the story that I made is unique and the only one in the world.

Income from my startup :

1. Ads. With millions of unique visitors, the price of the ads will be expensive.

2. Affiliate marketing. In addition to advertising, we are also able to put up some banner from affiliate marketing.

3. Contribution of the readers. If you have a million readers and every reader to pay oneUS dollarper year then you will get the income of one million US dollars per year.

If you have a million readers and every reader to pay one US dollar per month then you will get as much revenue twelve million US dollars per year.

4. Books and Comics. After getting hundreds of thousands to the millions of readers of the story will be made in books and the form of a picture story (comics).

5. Movies. If we have a good story with millions of readers then quickly we will be offered to make a film based on the story.

6. Merchandise related to characters. After the movies there will be made an offer for the sale of goods related to the characters.

7. Sales. With millions of email that we have collected from our readers so we can sell anything to them.

Each income (1-7) worth millions to tens of millions of US dollars.

Because each income (1-7) worth millions to tens of millions of US dollars. Then in 10-20 years into the future, AI will be earning hundreds of million USD annually.

So how long do you think my story that I made could gather a thousand readers? Ten thousand readers? One hundred thousand readers? A million readers? Five million readers? Ten million readers? More than ten million readers?

But to get all of it of course takes time, can not be instant. In addition, it takes hard work, big funds and placement of the right people in the right positions.

By advertising, viral marketing, strong marketing strategies and SEO then a million readers can be done in less than a year. Ten million readers can be done in two to three years.

This is the marketing strategy of my startup.

When hundreds of thousands or millions of readers already liked my story then they have to pay to enjoy the story that I made.

If you are a visionary then you will think like this.

With the help of my great name in the world of business, my expertise in marketing, advertising, marketing by mouth, viral marketing, then collecting a million readers to ten million readers will be easy to obtain. Is not that right?

The question now is what if people like my story as they like Harry Potter? You will get tens of millions or even hundreds of millions of email addresses from readers. With that much email, we can sell anything to the readers.

Since April 2013, Wikipedia has around 26 million articles in 285 languages are written by 39 million registered users and a variety of anonymous people who are not known from other parts of the world. Web ranked by Alexa, Wikipedia is a famous website number 6 which has been visited by 12% of all Internet users with 80 million visitors every month and it is only from the calculation of America.

So do not delay. Invest your money immediately to my startup. Take A Look. There are so many advantages if you want to invest in my startup.

WHY YOU SHOULD INVEST YOUR MONEY RIGHT NOW? .

IF YOU INVEST YOUR FUNDS IN ONE, TWO OR THREE YEARS INTO THE FUTURE, YOU MAY BE TOO LATE.BECAUSE IN 1-3 YEARS INTO THE FUTURE THEN I'VE GOT THE FUNDS. THE FUNDS CAN COME FROM SOME INVESTORS, LOANS FROM BANKS OR FROM ADVERTISEMENTS POSTED ON MY BLOG.IF I'VE GOT A LARGE AMOUNT OF FUNDS THEN I'VE NO NEED OF YOUR FUNDS. SO INVEST NOW OR NOT AT ALL.

My BLOG started to be written January 11, 2015. TODAY, MAY 30, 2015, THE NUMBER OF CLICKS HAS REACHED 56,750. SO FAR SO GOOD.

If I get big funds from investors then with a quick story that I wrote will spread throughout the world.So I got acceleration because I can put ads in a large variety of media such as Google AdWords, Facebook, and others. I also can perform a variety of other marketing strategies.

If I do not get funding from investors then my story would still spread throughout the world. But with a longer time, Slow but sure.So either I get funding from investors or not, the story that I wrote will remain spread throughout the world. Ha ... 7xSo don't worry, be happy.

My advice to you is you should think whether the data that I have provided to you makes sense or not .

If my data reasonable then immediately invest your funds as soon as possible.

Then we discuss how we plan further cooperation.

Thank you.

Lord Jesus bless you.

Amen

P.S. The offer letter I gave also to the hedge funds and venture capital and other major companies in the entire world. So who is fast then he will get it.