Credit Crunchers

Brief

The creation of a cereal range called ‘Credit Crunchers’ and supporting promotional material.

Solution

My concept came from the vintage cereal packaging that included a toy that could be cut out on the back. I also wanted the packaging to look like it was cheaply produced so made it one colour on the outside. While also being playful by inviting people to cut out and make the items in order to cheer themselves up during the downturn.