Full Circle Case Study

Full Circle creates beautiful home care products for everyday families to promote health and order in their homes, and the one home we all share. They sell home and kitchen products made from recycled materials that take less energy to produce and don’t contain harmful chemicals. Full Circle teamed up with Omni ePartners to enhance their presence on Amazon and grow overall sales.

Situation

We identified room for improvement in overall rank within respective product subcategories and need to fast-track product launch to market.

Solution

We refocused their AMS to take a highly targeted, category keyword approach and began shipping safety stock into FBA to support retail on new products launches.

Outcome

The first month with AMS resulted in immediate 30% month-over-month increase in sales. We continued to optimize this strategy outpacing previous growth rates eventually achieving 121% year-over-year growth with five key products organically surfacing on page 1 of the Amazon search results for top category keywords. When Full Circle approached us with their first key product launch since partnering, we supplemented an initial retail purchase orders with FBA inventory to drive 190% monthly increase.