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With the seemingly limitless amount of information that Google Ads provides, it’s easy for even the most seasoned pro to get overwhelmed. Luckily, making campaign decisions gets significantly easier once you know what data to analyze. Today we’ll go over how to create reports in Google Ads that can save you time and make managing your PPC

Let’s get right to the point: If you are already advertising your e-commerce company through AdWords, a Google Shopping campaign should be a no-brainer. Not only do Shopping campaigns give your products more visibility but they also have a higher conversion rate than text ads. But I might be getting a little ahead of myself

In last week’s installment of PPC Copywriting 101, we went over everything you need to know about writing PPC headlines. Now we move onto Google Ads URLs! This might not seem like a super exciting topic, but there is some room to be creative here. You should look at the display URL as an opportunity to add 30 more characters