Values

Company Description

Founded on a mission to help feed children in need, the company donates 10 meals to a child in need for each doll sold, and five meals for each print sold. Through this model, cuddle+kind aims to provide one million meals to children in need each year. According to the company’s website, those meals help children not only remain healthy, but also thrive, by performing better in school, earning more as an adult and ultimately breaking out of the cycle of poverty in which they live.

Husband-wife duo Jennifer and Derek Woodgate were inspired to found cuddle+kind after watching a documentary on the devastating, broad-reaching, and long-term effects of hunger on children. They secured initial funding via crowdsourcing platform Indiegogo. Since then, the company has grown to provide 500 fair trade jobs to Peruvian artisans, and partnered with organizations with transparent, global giving platforms – including World Food Program USA and Children’s Hunger Fund – to deliver the meals each purchase pledges. The company has exceeded its annual giving goals: cuddle+kind donated 3,440,678 between September 15, 2015 and December 31, 2017.