Agenda

The agenda of the third US Shopper Brain Conference, June 7-8, 2018 in New York, will be announced in January 2018. To get an idea what the event will cover, please review last year's event.

Early registration is really rewardedThe Shopper Brain Conference uses the unique pricing system 'a year full of mini-early bird discounts', meaning that the price increases every day with $2 until the event date. Early registration is really rewarded. Sign up today »

When the Brain Goes Shopping- Making stores more brain-friendly- New ways to measure the shopping experienceSteve Genco, Author of 'Neuromarketing for Dummies', Advisor, Intuitive Consumer Insights

02:45

Behavioral Economics and Nudge- How behavioral economics principles can help to better understand "irrational" shopper behavior and create more effective communications- How small nudges can drive buying decisions more efficiently- How companies can apply a disciplined process for identifying and executing
nudge opportunitiesJonathan Asher, Executive Vice President, PRS IN VIVO

03:15

Coffee-break

UNDERSTANDING SUBCONSCIOUS CONSUMER TRIGGERS

03:45

Step Closer, Step Ahead: Overcoming the Inevitable Say/Feel
GapHow the shopper feels during the shopping experience is
vital. But why then slip back into conventional methods when engaged in the
follow-up debrief? Words remain at best a slippery, unreliable medium – subject
to “lip service” answers. Quick-take interviews held in the aisle using smart
phones or flip cams can capture not only what they say, but the emotions that
accompany those words, signaling what’s most relevant to the shopping
experience and why. The originator of facial coding in market research shows
what’s possible through a range of mini case studiesDan Hill, President, Sensory Logic

Copycat Killers: Self-Defense Training for Brands
- Show case the effect of copy cat brands and what to do about it- The science behind search behaviors of shoppers- Explore self-defense strategies that undermine the copycat effect
Tim Holmes, Director of Research, Acuity Intelligence Ltd. / Honorary Research Associate, Royal Holloway, University of London

12:15

Memory & Marketing - How memory works and why memory is vital for success in sales and marketing - How to influence future buying decisions by memorable marketingCarmen Simon, Cognitive Neuroscientist and co-founder, Rexi Media

Omnichannel is B.S.- Renewed focus on understanding the core customer - Creating an on brand ecosystem before blindly utilizing omni-channel tactics that may or may not be a good fit. Leah Cotterman, Director of Strategy & Insights, WD Partners