Comment Of The Week: #HateTogether

Some context is needed for this week’s edition of COTW. That venerable company embodying the masculine virtues, Starbucks, recently announced a campaign called “Race Together” (Twit tag: #RaceTogether).

Commenter elmer asked,

Do you patronize the Starbucks in your upscale Bohemian neighborhood? How will you respond to the barista’s entreaties to have a dialogue about race in America?

I’m afraid if the white leftoid elite and their vibrant shock troops insist on humiliating non-elite whites, their call for war will be answered with twice the venom and three times the scorched earth. They asked for it…

This Starbucks story is an example of racheted-up levels of insanity, and it is also enjoyable because they – mainly the corporate they, as opposed to their foolish young swapple customers, who are not so unhip as to be taken in – lose the publicity battle, because their idiocy and cluelessness is on display and cannot be denied.

It reminds of Sheryl Sandberg’s disastrous PR, her article advising men to be (better) house husbands, so as to get rockin’ sex from their high-achieving wives who might deign to take off the pants suit for an evening of let’s pretend? – both cases were huge miscalculations of brand image. And the management of brand image is supposed to be what these people do.

So in conclusion, they are out of touch. That in itself is not new. But the joke has turned and it is on them.

We can only expect to see more “hipster racism”, and that will be co-opted whenever possible, in service of profits and politics. That has been apparent in television and movies for some time. Advertising and branding however are not what they used to be. By the way there is a show on about that next month. The most successful show in ever because that guy puts it in the right place which is the vagina. It probably gets the most credit for killing the unbelievable corporate branding. Yeah whatever try and care.

> “in conclusion, they are out of touch”. WRONG. Inverse Freudian Projection. Starbucks was founded by Zev Siegl and its CEO is Howard Schultz. Facebook was founded by Mark Zuckerberg and its COO is Sheryl Kara Sandberg. They are perfectly well IN-TOUCH with precisely The Narrative which they are narrating.

If Starbucks sees that as a mistake, then that indicates whether they are selling it or not.

Who thinks that Starbucks still wants to push the Narrative at the expense of their marketshare?

Companies immolate themselves in service of The Narrative all the time. For example: the entire news media.

Sloppy comparison. First, the “news media” is not a particular company; second, “news media” is in some ways synonymous with the Narrative. A particular news company like whoever has a mission statement that has to do with news which can never be objective; unlike money, which is (objective). Not that that distinction wants to be dragged in here, but maybe it does.

There is an overlap somehow, in the nature of branding, in the case of Starbucks, and the commercialization of information, in the case of a news company, so there will be some “synergy” there with which to compete for marketshare, and in that regard a company like Starbucks will be involved in pushing the Narrative.

The Narrative is being rejected, by pretty much everyone, and companies that do not anticipate and work with that, in this new political climate, are losers. How Starbucks responds will say a lot. They know they made a mistake, but they are idiots, perhaps we can agree on that.

My comment in response to these arguments, particularly corvinus, was submitted. Here is its conclusion:

There is an overlap somehow, in the nature of branding, in the case of Starbucks, and the commercialization of information, in the case of a news company, so there will be some “synergy” there with which to compete for marketshare, and in that regard a company like Starbucks will be involved in pushing the Narrative.

The Narrative is being rejected, by pretty much everyone, and companies that do not anticipate and work with that, in this new political climate, are losers. How Starbucks responds will say a lot. They know they made a mistake, but they are idiots, perhaps we can agree on that.

The species does seem to be suddenly and sharply bifurcating into those who can still read and right books [Belmont] versus those who can only talk and listen to one another on cellphones [Fishtown]. For people with short attention spans, the smart phone is crack cocaine. And Apple Inc has ridden the wave of that uncontrollable addiction to become the most profitable company in human history. I honestly don’t see much difference between the phone manufacturers and the trunk service providers peddling smart phone addiction on the one hand, and the old cigarette companies peddling nicotine addiction on the other hand. Actually, nicotine is arguably good for your brain. Might be more like the booze companies selling liquor to alcoholics.

The “When the Naggers Take Over America” cartoon is good, but that could only happen cities isolated from Real America. So, it’s the SWPLs wife that is most likely to be raped. If it were to happen country wide, I’d imagine Latin America and/or the Chinese would have to do most of the dirty work and then, just like now, put pretty uniforms and rank on the Negroes.

A savvy male baristo could recruit one of his “black friends” to stage an incident based on his earnest yet inflammatory race dialogue opener and thus cash out big from suing Starbucks for pressuring him to instigate workplace hostility.

Really the presumptuousness of corporate SJW bubble-nuts in issuing sex and race directives continues to delight and amuse. I mean where would we be today had Starbucks not floated this meme, or had Sheryl Sandberg last week not taken time out from her busy job as Facebook COO to inform us that sex should be a dutiful chore made as offering to the altar of Encorpera, the Co-Worker Paradise?

According to latest peer-reviewed research paper, photos of Sheryl Sandberg found on the internet are THE leading cause of male impotence in the Western world. For some it can take up to several months to fully recover.

The ‘white leftoid elite’ have too much money and not enough actual substance in their lives. They sow dissent to gain whatever selfish pleasure they can derive so that they can ignore the growing hole deep inside them. Mocking their games is just the same as being angry with them. They are the upper echelon of trolls who need your emotions to feed their lack of soul…or your money. Whichever works.

In major cities and superzips, Starbucks (and all service-sector employees, really) are Eritrean-looking or something and various vaguely muslim-looking mystery meats, with an occasional American black thrown in.

In counties with solid white middle and working classes, Starbucks employees are cute white girls and young white dudes, with the occasional fat American black girl thrown in.

In major cities and superzips, Starbucks (and all service-sector employees, really) are Eritrean-looking or something and various vaguely muslim-looking mystery meats, with an occasional American black thrown in.

Apparently Starbucks loves equality, diversity and social justice so much, there is no meat stick they won’t bend over and spread cheeks for…

“Twenty-six-year-old twins Jason and Devan Jackson each found jobs. Jason worked at a Starbucks in the Florence area and Devan worked as a guard for Ameriquest Security.

But prosecutors allege the pair quit those jobs and went to work together, using Devan’s security uniform and Jason’s knowledge of Starbucks operations to commit 20 robberies at the coffee shops across the South Bay and Southern California…”

Before you click the link to the mugshots, want to take a guess about the defendants’ race? It’s gotten to the point where thinking people can’t ask a question with a more drearily obvious answer than that one…or you can stop thinking and wish reality away with coffee cups and slogans…

You are welcome for the quick tail tuck. I wish I could show you men the epic letter I sent Starbucks through this contact form. Backed with evidence and links. Real real talk stuff the good stuff linked here the past year.

The white leftoid elite so to speak are truly such abject pussies that they can only “win” by manipulating the puppet strings. As CH points out, any overt rather than covert movements by the SWPL cadre will be met with overwhelming mockery, ridicule, and most importantly force by anyone that has a set among the white “non-elites.” Keep in mind that the entire white middle and upper middle class talks into this category, and their average IQs are not too far below the puppeteers…but their average testosterone levels and physical toughness are much, much higher.

An open war of ruling class whites vs. other whites, even ignoring the overwhelming numerical advantage the more “average” whites have would surely spell the utter destruction of the ruling class. Total war indeed.

And yet they are winning. COVERTLY. Via the 1965 Immigration Act, the decriminalization of the illegals, the stigmatizing of “Racism!” [== DoublePlusUnGood Thought], the War on Boys [resulting in the grossly effeminate lisping manboobed metrosexual millenial Beta/Gamma pajama boyz], the unleasing of Cluster-B insanity in Millenial/Gen-Y/Gen-X/Boomer single females, the SSRI pharmacological Stepford-Wife-ing of much of the population, etc etc etc…

With any luck, this will drive most of Starbuck’s non-SWPL customers (they do have a few, at least where I live) out the door, and cause profits to take a it, causing some share holders to dump their stock, and maybe, just maybe, put this self-righteous behemoth out of business, or at least reduce them to a shadow of their former market share.

Of course that’s what will happen… It puts employees in a terribly uncomfortable spot. It’s cringe inducing beyond belief. Even worse, it invades customers’ mental and emotional space in a way that is incredibly offensive.

What Starbucks is presupposing is that their customers are all racists. In other words, looking down their noses at their own customers as a bunch of knuckle dragging troglodytes.

The last thing they want is an honest discussion about race. The complexities and realities of that discussion are way too uncomfortable: 72% of black children born to unwed mothers… Blacks as 13% of the population committed half of all murders between 1976 and 2005… School dropout rates, teen pregnancies, drug use, And so on.

It’s easier to shame their own customers into some collective hive mind group think hashtag shorthand #blacklivesmatter or “hands up don’t shoot”.

Who likes good, new music? This is Josh Tillman, aka Father John Misty, who just released a new album. I liked his song from a bit back, “Now I am Learning to Love the War.” This new album’s first song is quite good. It’s called “I love you honeybear.”

Whatever form large scale awakening and resulting resistance takes, it will be in large part caused by the elites’ lack of an incentive structure to conform. There is no tacit understanding that, for example, anti-racist gestures guarantee you a white neighborhood. In an extreme case, an exemplary New Diversity Man such as Geore ZImmerman was destroyed regardless of his merit.

The one thing that sticks out was her delusion she had grown from fucking random guys, and then the kicker, she gets MAD her husband slept with one ‘younger girl and without a condom’…heaven forbid she gets splattered with cum for 12 months and its unfair the guy gets one girl. Lolzzz

The “husband” made it clear he didn’t want kids and got a vasectomy. That isn’t a marriage, it is a sham to begin with. If all your looking for is “companionship” and occasional sex, trying to market it as marriage is ridiculous.

I just found out that one of my better friends, Joe Hrulka, was shot and killed just after leaving a bar in the Little Five Points neighborhood of Atlanta (the “counterculture” tourist district).

According to the majority-Black Atlanta Police Department, many years 100% of the homicide arrests are of Blacks. Talking to the delusional post-wall snowflake who gave me the news, even trying to lead up to the idea that we could guess some characteristics of the killers was met with panicked delusional equalism: “you can’t judge a book by its cover – judgement is wrong, blah, whine, blah…”. My old grey-dreadlock ex-felon friend sitting next to me could only shake his head at her.

Later, in the cafe-bar filled with the fat freak cast of the “burlesque” show running in the attached theater, I ran into one of the old white uber-SJWs from the Quaker meeting (he ran the bail fund for the Atlanta’s Ferguson protests). His face fell as I showed him the picture of the suspects cashing out on their armed robbery spree:

I thought about going to Meeting today, and reading aloud one of the anti-white screeds from their “anti-racism” propaganda table, substituting “Jew” for “white” as I read, but it wouldn’t do me or them much good.

I realized whites are only racist to nizzers. I couldn’t imagine a white person with only a bachelors degree being racist to a Thomas Sowell or a white person who never served in the military being racist toward an Allen West, it would some seem asinine to do so. I think the YKW and liberal elite whites exploit whites who believe because they are white ( white meaning purely genetics) are superior to others and is able to twist that knife and make them squirm at the upward mobility of non-whites who they think are undeserving and unfit. Even when the said non white earned the job on merit using their talent, wits, and courage. I believe character and intelligence are more important than race because I have white friends who are dumb as sh*t and black friends who are dumb sh*t. The dumb white friends are a bit more confident because they believe the white privilege narrative.

That is why I love high IQ whites because if you out work them and out smart them you will earn their respect, even if they dislike you and think of you less than what you are, they have no choice but submit to reason and give a person credit. Low IQ whites lack the intellectual capacity to appreciate anything that is non-white because it is not congruent with the racial worldview.

There was a poster here Jay in D.C who said he had a black boss, who was super smart and super competent but Jay would propagate anti black sentiment on here. I’m not sure if it was motivated by envy but it appeared he was unable to except that there are exceptional blacks out there with high intelligence, as if he were projecting his ill feeling towards the entire race! That is no different than the low IQ black who who thinks all whites or all white police are racist. I’m not saying he and those with similar ideas are hypocrites, I’m just saying they lack critical thinking.

How does the long-acknowledged fact that one can always find remarkable individuals in ANY race (DUH) skew or gainsay the historical record and general truths of he current malaise related to racial issues?

You think because there’s a Sowell or a West to be found that this makes places like the negro sections of Atlanta or Camden or wherever safe to send white children to school there?

You think white animosity towards negroes is anywhere NEAR the intensity of vice versa… or barring any denial of that, that the latter are justified in their overrepresentation of interracial violence?

Don’t be a concern troll… you actually sound like just another Cathedral schmuck.

I’m not catholic and I am not Jewish. This is the first time I have seen you admit something like that with regards to the exceptional individuals of a particular race, I honestly wanted someone on the right to agree with me. I think my argument is very reasonable.

“How does the long-acknowledged fact that one can always find remarkable individuals in ANY race (DUH) skew or gainsay the historical record and general truths of he current malaise related to racial issues?”

It does not but the rhetoric of a pro-white individual tends to classify the race as a means not an end of itself. Instead of seeing people as individuals who happen to me black you see them as just black. The fact that you said “negroes” implies the absolute totality of a group. No if you were to say “some negroes” or “there are negroes who” I think is more fair and would clarify your position more. So I am offended when I am classified as another negro and not an individual. I have never raped, robbed, been arrested, on drugs and all the other negative things a person can do. I am guilty by association, guilty because I am of the same race of detestable individuals. That is dehumanizing and disrespectful.

“You think because there’s a Sowell or a West to be found that this makes places like the negro sections of Atlanta or Camden or wherever safe to send white children to school there?”

No, I would not send my kids there either. It is not a race issue but a common sense issue. We cannot change peoples race, people rarely change their behavior and we cannot change the law but we can change where we live, we can arm ourselves to protect ourselves, our family, and our property.

“You think white animosity towards negroes is anywhere NEAR the intensity of vice versa… or barring any denial of that, that the latter are justified in their overrepresentation of interracial violence?”

No I don’t. It is an abhorrent and shameful thing that can conjure thoughts of self-hatred but I do not allow those thoughts to influence me. I had nothing to do with those crimes, no more than you with the violence used by white supremacists during the civil rights movement.

Don’t be a pro white troll… you actually sound like just another Reactionary White Nationalist

See how that works?

People here think I am a liberal or some SJW but I am really a libertarian with pragmatic solutions and a moral compass.

And for the record, while you and your ilk keep beating that “we’re all individuals” drum, the decline of the West continues apace.

Indeed, it’s that very attitude that boils our frog, while all other ethnics and races remain acting in tribal accord… especially, well… you-know-who.

Here’s another of my analogies that I repeat often.

When there’s a hornets nest in your yard, you eradicate it… sure, there are many good hornets who won’t sting you… and you’re being unfair to them… but by the time you find out who the good ones are from the ones that do sting you, it’s too late. And the kicker is, the good ones will never, ever side with you against the other hornets.

So scram, kid… you’re story is hackneyed and nobody here hasn’t gone through the same naivete that you’re touting now.

Oh God, not another ‘I know an intelligent/honest/productive black guy’ trope. It proves nothing at all other than that YOU KNOW THIS ONE GUY. FFS! There are exceptions to every rule. It’s the dispersion rates and averages that count.

Same with Baltimore. Throw in all black majority cities. Black animosity towards whites is at an all time high. You might have been able to keep your head low 10, 20 years ago in these cities, but you’re a walking target now.

Tons to do here and plenty of easy lays, but the ignorant blacks and homosexuals are getting out of control. If you want to read the SJW mindset as it unfolds about city happenings (such as the murder of the man above), head over to the Atlanta subreddit and watch them hamster their way through life.

Probably too small a town for major gaming, but Kennesaw, just to the north, didn’t seem to have many crime problems after they passed a law mandating every home contain at least one loaded firearm.

/Was only there for three weeks to do consulting, didn’t go out much, and was rather shy ‘cuz even though my per diem would’ve covered a very nice hotel, since my dog was with me the only place I could crash was an Extended Stay/Suburban/I’ve blotted the memory out.

–(Reuters) – Starbucks Corp head Howard Schultz told employees on Sunday they will no longer be encouraged to write “Race Together” on drinks cups, but the company’s effort to promote discussion of racial issues “is far from over”.–

“Marriage has one purpose only, which is to get her legal hooks into you. Do not forget that American women, under the evanescent ivory skin, are eternally adolescent spoiled brats, feminine as a wrestler’s jockstrap and primed, as soon as life’s inevitable shocks come, to blame men for their unhappinesses. That means you.”

I’m sure many of you guys knew this already, but I nearly spit out my (not Starbucks) coffee when I real that Starbucks CEO Howard Schultz is a leading Zionist. Boy, that would have made for some interesting racial discussions . . .

“The Chairman and CEO of STARBUCKS, Howard Schultz, is an active Zionist. In 1998 he was honored by the Jerusalem Fund of Aish HaTorah with ‘The Israel 50th Anniversary Friend of Zion Tribute Award’ for his services to the Zionist state in ‘playing a key role in promoting close alliance between the United States and Israel.’ At a time when other businesses were desperately pulling out of Israel, Starbucks decided to help Israel’s floundering economy and invest in Israel. It has been revealed that Starbucks still continues to support Israel by sponsoring fund raisers for Israel .”

The answer to your question is simple… and I suspect already known to anyone with eyes to see, ears to hear, and a heart open to truth…

It’s because they don’t want good things for white folks… they want to eradicate us, and in their insupportable and insufferable hypocrisy, they couch their Satanic intentions in high tones of morality, as if angels of light.

The devil was never stupid… if he was upfront about his intentions, he would never have ensnared any souls but those already lost.

> ‘Only “too white” is “bad.” Why is that?’ Because we’re the only ones that they fear. The Chinese have no inherent backbone – they’ll always do as they’re told. The big wildcard here is the Hindus, but by and large, the Hindus [Brahmin] seem to be playing the same game as YKW.

Lots of CH readers think that #RaceTogether was a bust for Starbucks: a mistake.

I dunno. Seems to me that by now coffee shops are a saturated market. Yes, Starbucks’ #RaceTogether campaign turned off lots of working-class or suburban customers (non-elite whites), but I’ll bet that’s not where they make their money anyhow. The campaign paid off hugely for solidifying the company’s ‘brand’ among its SJW/SWPL preferred-customer base: “Sure, we’re a global chain, but we’re not Corporate, we’re Edgy.”

This was brilliant ‘guerrilla marketing’; it cost them almost nothing up front, yet prompted untold millions of comments and conversations, such as this one. Love it or hate it, Starbucks is _happening_. That kind of publicity is priceless. For their preferred customers, #RaceTogether is, at worst, over-reaching. Over time it will gain them far more business than it costs them. Our enemies are foolish but they’re not stupid.

I’m a big fan of “New Coke Was All About Shelf Space” theories, but Starbucks’ll sell a working man a $2 large coffee that it costs them $.12 to produce. They can pour 5-15-20 such cups in a minute for a single order that he’ll hand to the rest of his road crew. Or they can produce a single $5 triple latte–I don’t know, it involves soy or something–that costs $1.75 to make, in 5-10 minutes.

Yeah, there’s long lines at some of them. But if that gentleman is now exclusively going to Wawa or Duncan Doughnuts or 7-11 or whatever, this will show up on Starbucks’ bottom line very quickly.

“That kind of publicity is priceless. For their preferred customers, #RaceTogether is, at worst, over-reaching. Over time it will gain them far more business than it costs them.”
Balls.
Their “preferred customers” are alread 100.001% signed up, because that’s the sort of barely-sentient drones they are. Idle mooching trust-funded hipsters, and Mad UMC Mommies trying to dilute/base their compulsory medication regime.
Everybody else is thinking “Fuck that for a game of soldiers, I don’t want that sort of aggro on my increasingly miniscule break. I just want some fucking coffee, don’t even think of fucking me about with some insane, abstruse, irrelevant American shit”
Right ragazzze, off to Caffe Nero it is, comrades?

People who think nothing of spending $4.50 on a coffee, think getting change from $10 for a sandwich/loaf of sourdough or $20 from a cocktail is a great deal, are prone to saying “Oh, I looooove foreign films”, are overeducated yet underskilled, can’t cook anything except toast because they eat out three times a day, adore Steve Jobs, say words like “problematic” when they really mean “bad”, describe the inhabitants of their preferred Developing World holiday destination as “such a beautiful people”, whose parents pay their rent and who rarely “check” their own “privilege”, complain of being “soooo busy” while they are freelancing at a cafe, are generally kidults, etc etc etc.

UMC #1: God, I’m so broke this week, I’ll have to opt for this inexpensive $40 prosecco for Rococco’s birthday.
UMC #2: How embarrassment.

If people actually meant “we should have a conversation about race” when they say “we should have a conversation about race,” then I would agree. However, when people use that phrase, what they are really saying is: “I need to lecture you about how everyone is a saint except white, heterosexual men.”