Build Your Online Reputation with Thought Leadership

Build Your Online Reputation with Thought Leadership

The type of sustainable success that legendary law firms enjoy is built on “thought leadership” and “expert status.”

Here's how it works: once you establish that you are the “go-to” person in your primary practice area(s) and your industry for the types of matters that form the basis of your law business, you'll find that prospective clients – who have pre-qualfied themselves – seek you out. This is the start of higher hourly rates, higher flat rates and a consistent flow of opportunities.

If fact, when you do what is necessary to build your online reputation to that of a “thought leader” for your colleagues and peers; and “expert” for your ideal clients and target market – you will experience the powerful phenomenon of being in the flow of client attraction and professional opportunities.

Thought leadership and expert status makes your online reputation magnetic. It is the game changer.

Building an online reputation as the authority (aka a thought-leader) in your industry and practice areas requires 4 key things:

Clarity about your target market;

Clarity about your ideal clients;

Clarity about the specific business and legal needs of your target market; and,

Clarity about the many ways in which your legal prowess makes your ideal client's life better – think big!

Once this is all crystal clear, you are ready to show up where your ideal client are spending time (online and offline) providing valuable information about the “what” and “why” of their exact desires, wants and needs.

Thought leadership as a lawyer requires more than just a complete understanding of the legal needs of your client, it requires a deep awareness and understanding of the “what” and “why” that has given rise to the legal matter. The deeper you go, the more profitable your law business will become.

There are lots of ways to established yourself as a thought leader and expert in your industry and practice areas in a way that builds your social brand authority and supports your online reputation management. Here are a few that UpwardAction® can help you with:

TC Cooper is an Amazon best selling author, lawyerpreneur and president of UpwardAction®. She is also the founder of the CooperZone Virtual Learning System, which includes the Linked Impact Academy, Tweeple Impact Academy, Live Streaming Impact Academy and Social Media Magic Coaching Group. As the CEO of UpwardAction®, TC helps lawyers, consultants and other professional service providers leverage the power of the Internet to build influential brands and sustainable businesses. TC earned her law degree at Columbia Law School, where she was a Harlan Fisk Stone Scholar, and her BA with honors from Hampton University. She is also a certified coach and graduate of CoachU.