Recommendation 11: David Cameron is making a number of speeches and announcements every week. This devalues his status. ‘Less is more’ is the right maxim at this stage of the parliament. An announcement from the Conservative Party leader should not be routine – it should be an event. David Cameron already appears in election mode with a visit, a press conference and a major speech all in the last few days. If he stands back a little some of his shadow cabinet colleagues can step forward and voters can evaluate the team around him. It will also mean that when he does speak the quality of the product will be that bit more special.