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Tony Weisman Named CEO of Digitas North America

Colin Kinsella Out; Move Comes in Wake of DigitasLBi Merger

Publicis Groupe has installed a new North American CEO of Digitas, shortly after the agency was merged with LBi.

Tony Weisman

Tony Weisman, who's been at the agency for six years overseeing the north and west regions, is replacing Colin Kinsella. The move comes on the heels of the agency's merger last month with Publicis sibling and fellow digital agency LBi, a deal that made Luke Taylor, head of LBi, the global CEO of the merged company.

The merger has so far seen its share of bumps in the road, and due to conflict issues, the North American operations of Digitas were not merged with LBi's North American operations. Still, Mr. Weisman will report to Mr. Taylor.

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As for what's next for Mr. Kinsella, a Digitas spokeswoman said: "Colin is exploring other options within the Groupe. The decision for Colin to step down as CEO was a mutual agreement."

"In DigitasLBi's accelerated journey to institutionalize and deliver a global offering across the spectrum of digital innovation and technology platforms, we are taking significant leaps forward to fully realize the potential of the "most complete" digital agency network in the world," Maurice Levy, chairman and CEO of parent company Publicis Groupe, in a statement. "Leaders like Tony will be at the forefront of an exceptional start of this journey. I am grateful to Colin for the great job he did as CEO of Digitas North America, and wish him the best of luck."

As president of Digitas' north and west regions, Mr. Weisman oversaw the Chicago, Boston, Detroit and San Francisco offices, the last of which opened in May 2012 with seven employees and has since grown to more than 70. Mr. Weisman came to Digitas in 2007 after a post as chief marketing officer at the then-newly formed Interpublic Group of Cos. agency DraftFCB. Prior to that, he held several positions at Leo Burnett.