CALL PARADE FOR A COOL PHONE

Why carry a mobile phone when you can call from these phone booths scattered throughout Sao Paulo? Start entering for the coolest installation. Call Parade is an ongoing public art project in São Paulo sponsored by Brazilian telecommunications firm Vivo. 100 artists transformed 100 street-side phone booths with peculiar hooded fixtures into anything imaginable. The exhibition has proven to be extremely popular and Brazilian photographer Mariane Borgomani set out to capture the arty side of an useful-vintage object. Hit link below for a panoramic view of the project.