May 3-6, 2015
Rancho Palos Verdes, CaliforniaThis May, agency leaders will converge
to discuss the latest tools, tactics, and strategies for finding the right balance
between experience and experimentation.Summit Info

All of these platforms have launched specific opportunities for brands to engage: Facebook brand pages, Twitter verified accounts and promoted campaigns, Pinterest's newly launched business accounts, and YouTube's brand channels.

Of course, just because the opportunity exists doesn't mean that all brands use these platforms to their full potential. However, there have been a select few who have blown it out of the park this past year.

Here's a rundown of what I consider the best social media campaigns of 2012. What would you add to the list?

Member Sign In

All interesting creative ideas and executions for the most part. But what I'd like to know is did these efforts increase their brand awareness? or the number of loyalists/followers/pinterest members or facebook group members? Or affect sales in any way?

I had never actually heard of any of these with the exception of Nike's and I am a member of all of the social networks and platforms on which these ran.

Love these, especially Honda, which leveraged a great tactical insight, and also Grey Poupon with a creative one. Sephora on the other hand must have generated tons of fake fans by giving away prizes with such mass appeal - I would have advised something more relevant to its customers.