This study proposes a beyond modernist conceptual model for businesses' social
engagement to address social development through public relations. This model is
based on the premises that social thinking shifted towards ...

There is global agreement that in today's business environment an integrated approach to communication is a necessity. Although there is a need to evaluate the application and quality of integrated communication, after ...

Intraorganisational communication and its integration in the organisation is increasingly being recognised as a fundamental contributor to organisational success and needs to be prioritised as a strategic priority. ...