“If you don’t understand THAT YOU HAVE A BRAND AND WHAT YOUR BRAND IS, you can’t sell it. Job seekers rarely realize that a ‘brandless’ resume can result in no interviews and ‘brandless’ interviews in never receiving offers. Right Fit Branding is the solution!” – Dr. Arlene -- Visit www.WinWithoutCompeting.com

Thursday, September 27, 2012

Visualize Jimmy Kimmel’s Socks Before an Interview

Firing, Promoting & Hiring YOU? Soon!

It’s the season for firing, promoting, and hiring. If you think that your job is secure, think again. By the end of the year someone else could be sitting in your chair.

What should you do and not do right now?

If you are either employed or unemployed and searching for a new position, you should:

• accelerate your search targeting early to mid-January to start your new position. Do not allow the upcoming holiday season to distract you from forging ahead.

• evaluate your resume to determine whether you have a distinct, intriguing, and recognizable brand to attract the employers’ attention in a 30 second glance.

• assess your communication skills, including your ability to read between the lines, when speaking with employers and convincing employers to hire you.

If you are employed, you should:

• not walk away from your job unless you have another position – goodbye packages do not last forever. Do not assume that you will capture the right fit job quickly.

• write a report detailing your accomplishments, not what you do. Focus on impact, results, and achievements for 2012. Submit that report in October to the person to whom you report and other key decision-makers. This report could help you retain your position as well as set the stage for a promotion.

• arrange a time to discuss your 2012 achievements with the person to whom you report. It’s very important to walk that person through the report and hear feedback on your performance.

Right now we have 3.7 million unfilled jobs. Do you know how to capture the job that is the right one for you?

Be sure to watch the three upcoming presidential debates which are job interviews. Forget the political candidates’ party affiliation. Focus on what Obama and Romney are saying. Look for distractors and objections which have a significant impact on their brands. Not sure how this works? I’ll give you an example of a blatant distractor.

On the Emmy Awards show, Jimmy Kimmel exposed his pantless legs displaying his short socks. If he had been a candidate on an interview wearing pants and had crossed his legs, the bare legs could distract the employer. From firsthand experience, it HAS distracted employers. Men should wear knee length hose! Visualize Jimmy Kimmel’s socks before an interview.

Dr. Arlene Barro is a breath of fresh air in today’s tumultuous job market. Dr. Barro should have her own nationally broadcasted program: 'Dr. Arlene, The Career Guru'. Much like Dr. Phil and Dr. Oz, Dr. Barro is a charismatic expert in her field. Dr. Barro gives her clients employment hope and specific behavioral modifications using her dynamic and empowering method of personal branding. Dr. Barro coached me to a successful career change following an unexpected and difficult job loss. She gave me the skills I needed to move from a 'woe is me mindset' to an 'I can and will take charge of my future'. The lady has a gift and she wants to share it!

Patti Thrailkill -- Independent Consultant

The Readers Digest version of my story is this. I had my standard functional resume out to companies and websites that were a direct fit for my background. Most of the time I received a stall, an automated ‘no thank you’, or no response at all. Then, I contacted Dr. Arlene Barro for her to work with me to create a branding package. I resubmitted my new branding package, which included more than a resume, to those same companies that had not responded to me. Then I received emails and phone calls expressing interest in me. In the first 90-days, I had three final interviews and two offer letters. I was now in the driver seat of my own career again. I was afforded the rare luxury of cautiously choosing my next career. I credit this luxury to Dr. Arlene Barro’s Right Fit Method and learning how to build and present my personal brand.

My company was in the process of being sold, and I just started interviewing when I met Dr. Arlene Barro. She helped me identify and focus on the criteria that were most important to me, which then became the blueprint of the Right Fit position. Open to relocation, I conducted a national search which generated several opportunities. I consulted with Dr. Arlene before and after each interview as I was traveling across the country. She worked with me to identify and overcome objections and strategically follow up after the interviews, which lead to more than one job offer. I found a great job which is my Right Fit position and will continue to work with her to delineate my brand as I continue to grow as a senior executive.

Debra Wood, CPA, MBA, JD -- CFO, Truegreen Landcare

Once you truly understand branding and incorporate it into your resume and mindset, your job search and your results will start to change. Recently, I received the attention that I deserved from a potential employer. They focused on the unique words that were created to convey my brand and specialties that I had to offer. Through a series of discussions with Dr. Barro, I discovered and/or identified my key attributes and unique skills. With this information, I was able to develop my brand so that any potential employer would understand very quickly what I had to offer. Dr. Barro's unique approach has helped me to understand what I require from a potential employer. This approach will better ensure that both my future employer and I are a good fit for one another which will increase the chances for a good partnership and relationship.

Michael Conkey, CPA -- Principal, Michael Conkey & Associates

After a long career in one company and two years of retirement, my interviewing skills and brand awareness were poor. Dr. Arlene asked the right questions and had the right advice and suggestions to help me create a brand that reflected my experience, skills, and desires. As well, Dr, Arlene’s book “WIN Without Competing!” and her coaching helped me to build the interviewing skill set necessary to manage the interview and to clearly and succinctly deliver my message and brand. As a result, I was hired for a better and higher paying position than that for which I was initially interviewed. Without Dr. Arlene's mentoring, I would still be searching for a new position.

Firing, Promoting & Hiring YOU? Soon! It’s the season for firing, promoting, and hiring. If you think that your job is secure, think again. By the end of the year someone else could be sitting in your chair. What should you do and not do right now?If you are either employed or unemployed and searching for a new position, you should:• accelerate your search targeting early to mid-January to start your new position. Do not allow the upcoming holiday season to distract you from forging ahead.• evaluate your resume to determine whether you have a distinct, intriguing, and recognizable brand to attract the employers’ attention in a 30 second glance.• assess your communication skills, including your ability to read between the lines, when speaking with employers and convincing employers to hire you. If you are employed, you should:• not walk away from your job unless you have another position – goodbye packages do not last forever. Do not assume that you will capture the right fit job quickly.• write a report detailing your accomplishments, not what you do. Focus on impact, results, and achievements for 2012. Submit that report in October to the person to whom you report and other key decision-makers. This report could help you retain your position as well as set the stage for a promotion. • arrange a time to discuss your 2012 achievements with the person to whom you report. It’s very important to walk that person through the report and hear feedback on your performance. Right now we have 3.7 million unfilled jobs. Do you know how to capture the job that is the right one for you? Be sure to watch the three upcoming presidential debates which are job interviews. Forget the political candidates’ party affiliation. Focus on what Obama and Romney are saying. Look for distractors and objections which have a significant impact on their brands. Not sure how this works? I’ll give you an example of a blatant distractor. On the Emmy Awards show, Jimmy Kimmel exposed his pantless legs displaying his short socks. If he had been a candidate on an interview wearing pants and had crossed his legs, the bare legs could distract the employer. From firsthand experience, it HAS distracted employers. Men should wear knee length hose! Visualize Jimmy Kimmel’s socks before an interview. To learn more about distractors and objections, go to my new app iBrandU4Hire: Rate Your Brand Zero to Hire which includes a video and questionnaire, listen to my radio show WIN Without Competing! and subscribe to my newsletter. Be sure to follow me on Twitter, LinkedIn, and Facebook.

Dr. Arlene Barro: iBrandU4HireBranding & Hiring ExpertMaster coach who brands clients from coast to coast.Mantra: WIN Without Competing! Dr. Arlene Barro is a UCLA-trained behavioral educational psychologist. She holds a Ph.D. with distinction for her doctoral dissertation on creativity. The Right Fit Method, which Dr. Arlene created, is the focus of her book WIN Without Competing!, nominated for a business book award. The book mentors job seekers on how to present themselves as the One Right Fit to employers. To do that, they must create their personal brand and master the Right Fit Branding strategies. Dr. Arlene developed the app iBrandU4Hire: Rate Your Brand Zero to Hire for job seekers to figure out whether they have an effective brand. Branding & Hiring Expert Dr. Arlene Barro is an author, talk show host, master business and career coach, professional motivational speaker, and CEO of barro global search, inc. If you’re not sure how to proceed in your job search or navigate your career in a new direction, contact Dr. Arlene for guidance. Contact: Dr. Arlene Barro 310-443-4277Email DrBarro@WinWithoutCompeting.comWinWithoutCompeting.combarro global search, inc. 10940 Wilshire Blvd. Suite 1600Los Angeles, CA 90024Email Jennifer Orell at jennifer@aeispeakers.com, American Entertainment International (AEI) Speakers Bureau, or call her at 617-782-3111 Ext. 117.

Wednesday, September 19, 2012

As a Branding &
Hiring Expert I am astounded that neither Obama nor Romney has succeeded in
effectively broadcasting his brand to convince voter-employers to hire him.
Both candidates assume that we need to see and hear them for many months to
make a decision. That assumption is erroneous. The candidates and their
campaigns trip over themselves with distractors and objections. The result:
botched branding. Right Fit Branding is the solution.

Got
branding?

“Every job seeker needs a personal
brand. But that’s not enough. That brand must be the Right Fit Brand for
employers.” -- Dr. Arlene Barro

No interviews? No job
offers? Wrong job offers? I have the perfect solution – a distinct recognizable
and intriguing brand. Employers must grasp your brand in a flash. Your brand
has two sides like a coin: the written script (resume) and the verbal broadcast
(interview). Do you have a brand? Have you branded both sides of your brand to
convince employers to hire you? Let’s find out.

I created the app
iBrandU4Hire: Rate Your Brand Zero to Hire for you to evaluate the power of
your brand. To do that, visit the app store and download
my app. If you do not have an “iDevice”, I
have a solution.

Remember, resumes and
interviews advertise your brand. To capture the right job, you must communicate
that brand flawlessly. It’s easier than you think. Keep in mind that the last
quarter of the year is the hiring and firing season. Make the last quarter
benefit you.

Tuesday, September 18, 2012

Branding & Hiring Expert Dr. Arlene Barro is astounded that neither Obama nor Romney has succeeded in effectively broadcasting his brand to convince voter-employers to hire him. Both candidates assume that we need to see and hear them for many months to make a decision. That assumption is erroneous. The candidates and their campaigns trip over themselves with distractors and objections. The result: botched branding. Right Fit Branding is the solution. To read more... http://bit.ly/Qlmo32

Friday, September 14, 2012

UCLA Magazine says,“What are the secrets of a winning job hunt? Few experts offer advice as intriguing – or usable – about that quest as Arlene Barro, president and CEO of L.A.-based barro global search, inc…”

Branding & Hiring Expert Dr. Arlene Barro is astounded that neither Obama nor Romney has succeeded in effectively broadcasting his brand to convince voter-employers to hire him. Both candidates assume that we need to see and hear them for many months to make a decision. That assumption is erroneous. The candidates and their campaigns trip over themselves with distractors and objections. The result: botched branding. Right Fit Branding is the solution.

Got branding?

“Every job seeker needs a personal brand. But that’s not enough. That brand must be the Right Fit Brand for employers.” -- Dr. Arlene Barro

Employed, unemployed, underemployed – from new college graduates to highly successful executives – job seekers must create a distinct, recognizable, and intriguing brand to capture the right job. Botched branding won’t work!

No interviews? No job offers? Wrong job offers? Dr. Arlene says, “If you’re having difficulty getting interviews and job offers, let’s figure out the power of your brand.” To do that, go to the App Store. Select iBrandU4Hire: Rate Your Brand Zero to Hire, which Dr. Arlene created. She will interact with you throughout the app experience. After you evaluate your brand, you’ll know what needs to be fixed and fix it with Dr. Arlene.

The app includes: a video, 10 simple questions to Rate Your Brand, entertaining stories about Right Fit Branding, Clients’ Praise for Dr. Arlene explaining the impact of branding on her clients’ careers, and a message from Tom Lombardo, the founding Editor-in-Chief of WebMD.

Dr. Arlene Barro is a UCLA-trained behavioral educational psychologist. She holds a Ph.D. with distinction for her doctoral dissertation on creativity. The Right Fit Method, which Dr. Arlene created, is the focus of her book WIN Without Competing!, nominated for a business book award. The book mentors job seekers on how to present themselves as the One Right Fit to employers. To do that, they must create their personal brand and master the Right Fit Branding strategies.

Branding & Hiring Expert Dr. Arlene Barro is an author, talk show host, master business and career coach, professional motivational speaker, and CEO of barro global search, inc.

If you’re not sure how to proceed in your job search or navigate your career in a new direction, contact Dr. Arlene for guidance.

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About Me

Dr. Arlene Barro is a UCLA-trained behavioral educational psychologist. She holds a Ph.D. with distinction for her doctoral dissertation on creativity. The Right Fit Method, which Dr. Arlene created, is the focus of her book WIN Without Competing!, nominated for a business book award.

As a business and career strategist for
corporate entrepreneurs and solo entrepreneurs, Dr. Arlene creates
unique strategies for unparalleled success. She designs distinctive brands to direct the trajectory of businesses, organizations, and individuals.

Branding & Hiring Expert Dr. Arlene Barro is an author, talk show host, business consultant and master career coach, professional speaker, and CEO of barro global search, inc.