Leo Burnett North America puts media tech expert Swinand in charge

Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s new We Are Unlimited and long-serving worldwide chairman Tom Bernardin is on his way although he’s staying as a consultant until the end of the year. Global CEO Rich Stoddart is becoming president in line with Publicis Groupe nomenclature.

New broom is Andrew Swinand (below), apparently a tech expert, who is becoming North America CEO. Swinand, a media man, was a group client at Procter & Gamble’s Secret before leaving to start tech outfit Abundant Venture Partners in 2011. AVP’s 60-strong The Abundancy and Ardent will be rolled into Burnett.