The Three Pillars of the Resale Benefits:
Every now and then you find yourself with a unique opportunity to explain the value of the resale benefits to an important decision maker but you only have 30 seconds - this is where the elevator speech comes into play:

The resale benefits reciprocate for the dedicated service of millions of military personnel and their families.

They support the military mission by providing a cost-effective benefit with a high return in retention of quality
people.

They provide a powerful engine to revitalize the American economy and provide jobs for American citizens including military family members.

Recognition for the Military Spouse:Congresswoman Carol Shea-Porter of New Hampshire has sponsored a bipartisan bill to honor military spouses for their "commitment,
sacrifice, and dedication to our Armed Forces." The bill identified as HR4043 would authorize an official lapel pin to honor the spouses of service members who have served in a combat zone for more that 30 days since September 11, 2001. We applaud Congresswoman Shea-Porter and the Bill's cosponsors for this initiative to recognize military spouses.

This year the ALA is offering a unique partnership opportunity to attract new members and demonstrate the benefits of the association. We are allowing non-member companies to attend one of our key business meetings held between now and the end of June with the payment of the registration fee and an additional premium(1) that will be applied to the 2010/2011 membership dues if the company applies for membership prior to July 1, 2010(2).
The meetings include:

2010 Exchange Roundtable, March 15-17, in Norfolk, Va. This segment of the military market represents nearly $14 billion in sales from a mass merchandise type format to gas stations and Convenience stores. Meeting includes key updates and topic specific breakout sessions providing insight into this $14 billion business channel.

2010 DeCA/ALA Worldwide Partnership Summit and Training Event, June 7-11, Atlanta, Ga. This meeting will
be attended by all DeCA store directors world wide along with all key decision makers in the agency. Business base is over $6 billion in a supermarket like assortment with the opportunity for world wide distribution and sales. Includes an opportunity to learn how to do business with the government and develop your business approach.

2010 ALA Congressional Caucus, June 15 in Washington, D.C. The ALA is the recognized advocate in the nation's capitol when addressing issues
impacting the military resale channel. This Capitol Hill symposium is attended by all of the senior members of military resale and focuses on the key issues facing the military business channel. Topic specific presentations are made by subject matter experts along with timely presentations from key members of Congress and the Administration. This day long event includes a "power" reception in the evening with members of congress and their staffs.

This presents a great opportunity to
learn about this great business opportunity, experience the partnership opportunities membership in the association provides and see the impact the association has on Capitol Hill. The ALA has been supporting world class quality of life for our troops and their families through strong resale benefits for over 90 years. The staff of the association consists of senior executives with demonstrated records of performance. This is your opportunity to join us. For additional information about the
specific agendas and registration for these meetings or any other information you need about the association, please visit our Web site at ALA-National.org. I look forward to seeing you at one of our events.

Sincerely,

Patrick B. NixonPresident, ALA

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Grunt Apparel, Inc.Grunt Apparel specializes in original
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