How Alex Silver started their logo design journey

Company name

Dog for Life

Overview

We supply dog grooming products to pet shops, dog owners and dog groomers and are looking for a new image. Something clean, classy and eye catching.
WE HAVE PLAIN WHITE BOTTLES, and we cannot change that at this point. Labels can be any colour!

Tell us a bit about who you are and the people you reach

all dog owners, all dog groomers, kennels, pet shops.
This range must be fun and sassy for direct consumers and for boutiques, but practical enough for professional groomers too.
A tall order, but we'll be working the logo over the trade and the consumer side, so it has to be up to scratch in flexibility.

Requirements

a great logo, non-cheesy design but sweet and memorable.
We are open to all ideas but the paw print has been done to death and we would like to stay away from anything as obvious as that.
Once again the logo has to be sleek, fun and a little bit different to span across the consumer product range and the professional range.
There as talk of the outline of a dog being incorporated into the text, which is something we would like to see, but that was just an idea from the big man.
Thanks again!