Friday, 23 May 2008

Dirty Car Art ambient advertising

Dirty Car Art (www.dirtycarart.com) is one of the most original ambient ideas that I have seen. Rather than writing messages like 'Clean Me' on dirty cars, Texas artist Scott Wade produces works of art instead!

screengrab of www.dirtycarart.com homepage

Scott Wade's dirty car art has gained such a following that he is now working for advertisers and using his dirty car art skills as part of commercial campaigns.

Brazil's TV Globo asked Scott to do a piece for their show 'Fantastico' - the result was the creation of Ronaldinho on a dirty car:

Ronaldinho Dirty Car Art

Another recent assignment was in Mexico for a PR firm representing Mattel. Scott Wade was commissioned to create pieces of Dirty Car Art for Pictionary in Insurgentes Square, Mexico City:

Scott Wade's dirty car art creations for Pictionary in Mexico City

Whilst the images are created on dusty cars and wash away in rain, this work is extremely eye catching and is a great way of generating word of mouth buzz!

See Scott Wade interviewed by the Texas Country Reporter on YouTube here: