The next best thing to grumpy cats… dancing babies

So how do you get a viral hit? Grumpy Cats seem to be doing really well but maybe the secret is dancing babies.

Evian has been getting babies dancing for years as one their early videos show.

This video, at the time of writing this post, had over 15 million views after four years. Their latest video had over 41 million in ten days.

So many marketers go to an agency asking for a viral video without really understanding what that means. So many agencies hate that. So many videos don’t go viral because quite simply they are not as good as this.