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Monthly Archives: May 2014

Every year in the frozen chills of winter, Kodak Alaris holds a company wide contest, which shares and displays the photographic talents of its employees. Let’s have a look at the 1st place winners of the 2013 Kodak Alaris Photo Contest.

James Casha: President’s Award
Photo: Spectacular House of Worship

“The image shows the Hagia Sophia Museum in Istanbul, and was taken during a weekend trip to Turkey last October. Every year I meet up with a group of old school friends. We live all over the place so we pick a different location every time. Last year we chose Istanbul and spent a couple of days soaking up the sights, sounds and smells of this amazing city. We visited the old markets and mosques and cruised the Bosphorus (stopping for lunch on the Asian side). We had a couple of very late nights putting the world to rights in the bars near our hotel in the Beyoglu district.” – James

“Every year, during the week of St Patty’s Day, the Young School of Irish Dancers performs throughout the Rochester area. This includes providing a community service in reaching out to our seniors residing across several facilities. The picture was taken at the Highlands Senior Living Center in Pittsford, NY. In the words of one of the proud Moms – “This is a fabulous picture! It brings emotions of joy, pride and determination to the viewer.” A black & white theme was used in order to convey unity and bring focus to the determination exhibited by these wonderful dancers as they were “keeping it together”.

“The photo is of my daughter’s dog, Navii. We adopted her from the Rochester Animal Services shelter 2 years ago and she has been a wonderful addition to our family. I had held out for quite a few years but finally gave in to my daughter, Lydia’s persistent requests for a pet dog. As a mixed breed, Navii has some strange fur; both short and long hair with the latter being very “moldable”.

One sunny afternoon, Navii was sitting on my daughter’s lap and looking out the window. Lydia spiked up Navii’s hair and I grabbed my Kodak digital camera and snapped a photo. The image looked pretty good but the background was a bit too busy so I took another photo with a couch pillow as a backdrop for a more “studio look”.

Later, I played around with the color, brightness and contrast and decided the photo looked best as a black and white. When the photo contest was announced, I decided to enter. I had never entered a photo contest and certainly never expected to win an award but thought it would be fun anyways; which it was! Many thanks to the organizers!” – Scott

“The picture was taken in July 2013 in North Myrtle Beach, South Carolina. It was around 9:00 am and rain clouds moved in quickly that morning covering the sky as the lifeguard was preparing for the day. The sun was sporadically shining through the clouds and I took a few pictures as the light was in and out of the clouds. There was little wind — calm before the storm — that morning and I think the picture captured that feeling as the flag remained still.” – Mike

“In October of 2013 I decided to get up early on a Saturday morning and photograph the full moon set over the Pacific. It was something that I’ve never seen before and would love to photograph. The set was between 6-7AM and I was on Double Peak Park in San Marcos, California watching it drop toward the ocean. I was set up with a tripod and Canon DSLR, just waiting. As the moon approached the horizon, clouds began to ruin the moment. I stood back and turned around to see the sun coming up behind this baron tree. I repositioned the tripod and camera for the attached picture. Still waiting for the next full moon.

Because of the criteria of the contest (not showing any man made features in the picture), I took a second picture showing a wooden fence. This is my favorite of the two.” – Mark

Pam Zimmermann: 1st Place – Novice People
Summary of Picture: Girl Blowing on a Dandelion

“This photo was taken near the Chenango River in Earlville, NY. The subject is my beautiful niece, Morgan, from Haverhill, MA. Every year at Thanksgiving, we have an annual photo session with all of my nieces and nephews. We work hard every year to fill the pages of a much-anticipated family calendar. The kids do handstands, cartwheels, silly pictures and serious poses. The girls were playing with the dandelions – and I just happened to snap this one of Morgan blowing on the dandelion.” – Pam

“This series of photos were taken in my backyard in Rochester, NY. I used my iPad mini to capture various images of some chives growing in my garden. I then used an App and made them into a collage.” – Pam

James Casha: 1st Place – Advanced Animals
Photo: A Tail of Two Kitties

“There cats are semi-wild and live in a cemetery in Zejtun, Malta. Their caretaker and a few local residents feed them. I took a lot of photos of them whilst waiting at a bus stop. They were not terribly cooperative but I managed to get a few nice shots.” – James

James Casha: 1st Place – Advanced People
Photo: Kids Playing in a Water Park

“This fountain is located in St George’s Square in Valletta – the capital city of the Mediterranean island of Malta. Every hour, water is turned on and the fountains ‘dance’ to classical music from hidden loudspeakers. On hot summer days, the fountains are popular cooling off place for children – locals and tourists alike. As well as piped music and fountains, St George Square also offers free Wi-Fi access to it’s visitors. It was whilst sitting on a bench accessing my Facebook that I snapped this picture.” – James

“Last year we went to one of the smaller islands in the Canary Isles called La Palma. On the Monday before Shrove Tuesday we visited the capital Santa Crus and found everyone dressed in white and wearing hats. We had stumbled across an amazing Fiesta called Los Indianos. After the Spanish established an empire in Central and South America, many people left La Palma to seek a new life in the New World. Some made their fortune and returned to La Palma where there was some resentment to these “noveau riche” from the locals. Everyone dressing in white, some in elegant suits, some in plain “peasant garb”, commemorates it each year. Everyone wears a hat and they pelt one another with talcum powder!

I was walking along the heavily thronged Main Street and saw these huge gatherings of people in the main square. I managed to climb a low wall and hang onto its railings to take this shot of the multitude of people all wearing their hats.” – Richard

“Every summer, I vacation with my extended family at Rehoboth Beach, Delaware. It is a wonderful beach to enjoy the sun, sand, and water for both the young and old. I go in the water, not only to cool off, but to take photos from a unique perspective of my son, niece, and nephew! Everyone takes photos of their kids on the beach, how could we resist? There are always parents taking photos of their kids in the water or playing in the surf from the safety of the sand, as I have too. But once I ventured out into the water with my camera, the view became more interesting and the photos more spectacular! I felt I was now able to capture not only the feelings of the subject, but the feeling of the ocean as well. And weather I am sitting in wet sand, lying in ankle deep water, or waiting in waist high; I could get close and capture that special photo! This image from last year was on a day when the ocean was unusually active, with 5-8 foot waves rolling in one right after another. Boy, does that draw people into the water! The waves were big enough so that they curled over and formed a small pipe, which, many kids were body surfing and boogie boarding on. I just had to capture that “Hawaiian Tube” on the Atlantic! To do so, I had to stand where the waves were breaking and follow them in as they rolled and crashed over me. I had the camera set in burst mode and just held it in front of me, pointing down the wave, keeping as low as possible to avoid being washing in with crash. Yes, I got tossed around a bit too, with a few waves taking me for a tumble, yeah that hurt! I took hundreds of photos, with many waves, not knowing what I may have shot. After reviewing them later and tossing out the green and yellow totally underwater ones, I managed to get a few good shots! Worth it? I would do it again!” – Dan

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It has been a little more than a month since I began my responsibilities as Kodak Alaris’ Chief Executive Officer. So that I could immediately connect with you at that time, I invited you to ask me questions via a LinkedIn post on Kodak Alaris’ company page.

To provide you with answers, I’m posting this blog so that everyone can see the Q&A in an easy-to-follow format. Please let me know if you have any more questions for me or feedback.

Thank you for engaging with me on LinkedIn.

Alex Wellman: I appreciate that you were able to use the principles of economies of scale to create a company that still produces value from traditional products while also continuing to innovate. This is an extremely admirable trait for any company. Do you have any jobs available?

Peter George: Kodak’s huge investment in analogue photography in the past meant that when digital came the rate of change was so fast they could not react in time. Has Kodak Alaris taken this on board and will it be an innovator once again? If so what disruptive technologies do you foresee Kodak pioneering in the future?

RG: Appreciate the question, Peter. My passions include driving long-term growth by way of innovation, empowerment, and accountability. And those passions are behind everything I want to do for Kodak Alaris and our customers to enable success for all.

I am looking at the whole company at the moment and how we can expand. There are huge opportunities here. In Personalized Imaging (PI), we have more than 100,000 kiosks worldwide, with strong retail channels. In social networks, there are millions and millions of pictures that people never dig out. Our charter is to look into this and see how we can get people closer to the pictures they have, how we can get all the pictures of their lives back in front of them, and what method would we develop On the Document Imaging (DI) side, there’s tremendous opportunity as well. That business is focused on the traditional software and scanner business to do document capturing and data capturing. We have licensed software that allows us to migrate from just data capturing. The scanner scans it, the software reads it, knows what it is, and then feeds it to the entire company where the document needs to go. We’re going from data capture to intelligent document management. This is an emerging market and a significant opportunity for the DI business around the world.

RG:We constantly review the needs and desires of our customers. For instance, we just released drivers that allow our Photo Scanning Systems (PS50 and PS80) to be directly driven from popular Mac-based applications. Also, we released new Application Software versions at the end of 2013 for the PS50, PS55, and PS80.Personalized Imaging

Matt Whitman: There are many, many artists and filmmakers – not just older ones but young, emerging, and mid career – whose work specifically requires the use of film for capturing and/or exhibition images as opposed to a digital means (just as a painter might require oil-based paints rather than water-based paints in order to successful create their work). Do you see film – both motion picture and photographic – as being a sustainable part of Kodak Alaris’ future?

RG: The Motion Picture business is still owned by the Eastman Kodak Company—a company that is separate from Kodak Alaris.

Film Capture is part of Kodak Alaris’ Personalized Imaging business, offering consumers and professionals an award-winning range of still-camera film products. We plan to stay in the film business as long as there’s a profitable market. Film is still in demand. We’re happy to provide it … as long as it makes sense for us. At the moment, it makes sense for us.

Heikki Repo: In the past years Kodak was known for somewhat rigid approach to distribution of products here in Europe. In many cases it has been almost impossible for smaller dealers to obtain Kodak products. What is your policy on this? Do you have plans to make it easier for small businesses to cooperate with Kodak Alaris in order to have your pro films more widely available? My question stems partly from a recent experience of a fellow photographer here in Finland who has been interested in taking Kodak Alaris pro films product range to his online store but thus far has been unable to reach anyone to discuss this business opportunity. My best wishes to you and thanks for your excellent products!

Timothy Brown: Many of us miss the look and connection to history we felt when taking pictures using Kodak’s old still photography stocks: Kodachrome, Plus-X, etc. Are there any plans to bring some of these older stocks back? Also, the photography community has had something of a back-to-basics moment: Ilford, lomography, and the Impossible Project have all tried to tap into a growing enthusiasm over film photography, classic cameras, and experimental photographic methods. Will Kodak Alaris follow suit and try to (further) integrate itself into the film photography community

RG: The key message to all the film shooters out there is that our full range of photographic films continues to be available. Any decisions we’ve made in the past to drop a particular product were driven by changes in user preferences and/or digital substitution, resulting in substantial fall off in demand. There is not much point in continuing to make a product that no one is buying in reasonable quantity. Don’t forget that as we trimmed some of our portfolio, we also continued to optimize many of our films (PORTRA, T-MAX 400) and also added a new one, the very innovative EKTAR 100.

RG: The decision to discontinue the manufacture and sale of our EKTACHROME films was a very difficult one. It was based on a steady decrease in demand and customer usage, coupled with a highly complex product formulation and manufacturing process. This conclusion was reached more than two (2) years ago. At this point in time, it would not be practical to try to bring these products back to market.

TomRibaudo: Can Kodak Alaris sustain color still film production if Hollywood movies are made exclusively digital?

RG:Our award-winning portfolio of consumer and professional films are manufactured in Eastman Kodak’s world-class film factory via a supply agreement. Kodak Alaris remains committed to the film capture business and has the ability to meet the needs of our customers for the foreseeable future

RG: A number of our team members review the forums (APUG, Flickr, etc.) regularly. We respond as often as we can.

William Hogue: Do you think it would be possible to downsize production while returning a few products to production, even if only periodically? I am thinking for example of the excellent but under-appreciated ProFotoXL 100 in 135 or 120 format.

RG: Decisions we’ve made in the past to discontinue particular films were driven by changes in user preferences and/or digital substitution, resulting in a substantial fall off in sales. These discontinued products are more than adequately replaced by the films that Kodak Alaris offers today, which are the very best that Kodak has ever produced.

Samuel Davis: Is research and development into new/improved emulsions continuing, or is Kodak Alaris sticking to the emulsions it already has?

RG:Our current product portfolio delivers the very best films available in the world today. In fact, these are the best films that the company has ever produced. No improvements are necessary.

JohnMosey: Is there any chance of your company bringing back transparency films such as Ektachrome and black and white films such as Panatomic-X and Plus-X Pan? Thanks in advance for your answer.

RG: The decision to discontinue the manufacture and sale of our EKTACHROME films was a very difficult one. It was based on a steady decrease in demand and customer usage, coupled with a highly complex product formulation and manufacturing process. This conclusion was reached more than two (2) years ago. At this point in time, it would not be practical to try to bring these products back to market.

Many of those older black and white films, in addition to declining sales, were also impacted by changing HSE requirements. And to be fair, they were more than adequately replaced by the black and white films that Kodak Alaris offers today, which are the very best that the company has ever produced.

Thank you again for your questions. If you missed the opportunity to write to me on LinkedIn, please submit your questions on this blog.

There’s a potential risk associated with the rise in digital photography. Most of us are unaware of the real possibility of losing our digital photos. We take countless images on digital cameras and mobile phones, storing them on hard drives, laptops and in the cloud. But what happens when you lose your phone or technology standards change or you have so many images that sorting through them is not only impractical, it’s nearly impossible?

Printing is the simplest way for consumers to preserve their most valuable images. There’s a tremendous amount of technology and media that exist today that can preserve digital images for more than a hundred years at room temperature conditions. And yet, in today’s digital world, printing is rarely done. This represents a great opportunity for photographic printing labs – wholesale labs, large and small professional and school labs, in-store retail labs as well as on-online fulfillment services – to take advantage of a classic product: the hard copy print.

The key is to get the message out on the need for hard copy preservation. The trick is how the message is presented. A positive, value added approach is going to be more effective than a scare tactic. The positive approach is a message created about precious digital files of family events and how important it will be to have a record of these events in 20 or 30 years. Producing prints and photo books today will ensure the memories will be around for the future. The alternative scare tactic approach – imploring a consumer to make prints or photo books or else – is not only going to be less effective, it could also hurt repeat business.

It’s also critical to make sure that you’re reaching the right demographics. Start with young moms. While historically it was often dad taking the pictures, it was mom who managed the pictures of the family through photo albums and scrapbooks. She essentially became the CFPO – Chief Family Photo Officer and that remains largely true today. As millennials become parents, they will easily identify with the preservation message for two main reasons: 1) they observe first-hand how quickly their children are changing and growing up; 2) their parents likely had hard copy photos of themselves as children and they will recognize the importance and value of seeing these images of themselves from 25 or 30 years ago. This easily translates to the importance of having images of their children 25 or 30 years from now. This will happen even though they may never have taken a film photograph or made a digital print in their entire lives.

While it may sound odd, a second important demographic is the baby boomer generation that are now becoming grandparents. Boomers made prints of their children when they were young and immediately recognize the value of pulling those photo albums and scrapbooks out to show their children who are new parents. This group also reinforces the value of printing and preservation to new moms and dads. Boomers are also active photo enthusiasts and will be taking their own digital pictures of their new grandchildren. Since they already recognize the long-term value of hard copy photos from their children’s photos, it should not take much encouragement for them to realize their best digital photos are important and need to be in hard copy form as a means of long-term preservation.

A further component to hard copy prints and photo books, adding even more value for the consumer, is that hard copy comes “full circle” in the digital world. A print today was likely “born digital” – that is created from a digitally captured file. Because high quality scans can be created from hard copy prints, a new digital file can be created from the print, should the original ever need to be replaced. Clearly there is strong value from many perspectives to having a hard copy print and the key to unlocking this value is to insure that the consumer recognizes all the benefits the print has to offer.

With state of the art image permanence and the longest lasting image in dark storage of any silver halide media in the industry, KODAK PROFESSIONAL Endura Premier Paper is the logical choice for long-term preservation. This paper provides high image quality today and maintains that image quality for generations to come in the future.

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Have a graduate in the family this year? It’s time to start gearing up for the big day! Traditionally, families will use photos as a centerpiece of graduation season. We have lots of ideas and resources in our Tips & Project Center to help as you begin your planning. With the KODAK Picture Kiosk and KODAK MOMENTS Apps, it’s simple to create personalized greeting cards, gifts and party decorations with same day service.

The time consuming part is collecting the photos. Even the most organized will find this takes time because you will want to linger over all the photos. “Remember in first grade when they went on the zoo field trip?”. “Oh, there’s the picture from her first dance recital”. “I just have to include this picture from the state championships last year”.

Once you do that sorting, we make it easy with lots of options. You can use printed photos, pictures on memory cards, and the more recent photos on your smartphone. You can use an in-store KODAK Picture Kiosk for on-the-spot service. Or order right from your smartphone or iPad and pick up your order later at the store, or even have it delivered right to your home.

So what do you need for this graduation experience? Announcements and invites? We have you covered with our new suite of coordinated graduation announcements, invitations and thank you notes. Save yourself some time and another trip to the store by making these all at one time.

Here are some ideas for taking your invites to the next level.

Then & Now Graduation Announcement: Take a pic of your grad holding a photo from their childhood (or their first day of school) to use on her graduation announcement, and show how far she’s come!

Send a Message: Let your grad express his creativity with a special message on his graduation party invitations.

Need some ideas for the graduation party? Here are a few to get you started.

A Walk Down Memory Lane: These photo signs, showing the graduate through the years make a great decoration for the graduation party.

Graduation Goodies: Decorating candies with a graduation theme will sweeten up the desserts table.

Personalized Bottles: Add interest to your party beverages with photos of the graduate. Including the mortarboard on the bottle cap adds another special touch.

And that’s only a few of the great ideas we have! Check out our Tips and Projects Center for more projects and thought starters that will really help you personalize your party.

As a mother of four, I marvel at the everyday changes that happen so quickly in childhood. I get to observe the wonder of children experiencing things for the first time. I cheer them on as they learn and achieve. I get to laugh with them as they find joy in the simple things.

Like most parents, I take photographs of important childhood events. But I wanted to do something different. I wanted to look back and remember my children the way they were not only during those happy childhood milestones but also during the day-to-day happenings of life. At the start of 2014, I began a personal project to document my kids throughout the year.

As I contemplated this project, I thought of ways to slow down and really take time to know what was happening in my children’s lives. I thought of my own mother with her camera, carefully composing and changing settings as my brothers and sisters squirmed with the excitement of knowing our photo was being taken. I wanted to re-create that feeling for my children who have grown up in the digital age, where photos are taken at lightning speed, never printed and often deleted as fast as they are taken. I wanted them to feel the importance of knowing that the photos I would take were permanent. I had the tools to make this happen, I just needed to carve out time from our busy days and make this a priority.

I chose film for this project because shooting film causes me to slow down. It forces me to take my time and choose every exposure carefully. I chose KODAK PROFESSIONAL T-MAX 400 film because I have always loved its versatility and beautiful grain. My children seem to notice a difference in the way I shoot with film and the photos I create have more depth and soulfulness.

My project is called “One Roll a Week.” Each week I limit myself to one roll of film and strive to document my children’s lives through timeless portraits that simply focus on their day-to-day growth. Every week, one at a time, I invite my kids into my small studio and take 4 frames of each one. In between frames we talk about their day, friends, or school; no topic is off limits.

WEEK 1

Shot on Kodak Professional T–MAX 400 by Charlene Hardy

January 1st came and everything was set: film, camera and chemicals to develop the film myself. After setting up a stool and studying the light in my small studio, I called my 13-year-old daughter into the room. She eyed my equipment cautiously and asked what was going on. I told her about my project as she plopped down on the stool letting me know that she was not quite convinced this was how she wanted to spend her last moments of winter break. I put the camera up to my eye and studied the scene before me. I was taken aback by how grown up she has become. She sighed impatiently and I snapped the first frame. Lowering the camera, she looked at me in disbelief. I tried my best to explain how I was slowing down; I wanted to spend time with her, documenting her growing up in a meaningful way. Our first conversation of the year started in between those four frames.

WEEK 4

Shot on Kodak Professional T–MAX 400 by Charlene Hardy

After school with my 8-year-old daughter, we talked about the week, her best friend moving away and recess. “The kids at school tell me my hair sticks up. I know it does but I like to think it just looks like I have wings and they help me run faster than all of the boys.”

WEEK 7

Shot on Kodak Professional T–MAX 400 by Charlene Hardy

My 5-year-old son has just completed 100 days of Kindergarten. I am amazed at how fast time has gone by. It really seems like yesterday I was dropping him off for his first day of school. I asked him how he felt and he excitedly replied, “I am 100 days smarter and I only have 80 more days until summer! Then I can go to college.”

WEEK 11

Shot on Kodak Professional T-MAX 400 by Charlene Hardy

I spent two hours with my 11-year-old daughter at a retina specialist, where they numbed her eyes and tried to dilate them. It was an exhausting process- we got bad news about her progressing vision loss. That afternoon, her eyes were causing her pain and she kept closing them to try to ease the burning sensation. I took her home and we ended up in the studio talking. At one point I sighed, my heart heavy and I asked her, “What are we going to do?” Tugging her hair as she thought she replied quietly, “I just want to be able to keep dancing.” This is one of those weeks I will not likely be forgetting soon. Documenting the year is sometimes harder than I ever imagined.

WEEK 15

Shot on Kodak Professional T-MAX 400 by Charlene Hardy

My five year old has an amazing imagination. One day he is a wilderness explorer, the next a gladiator. “Hey Mom, I’m a gladiator, gladiators are NOT glad. They make mad fighting faces like this.”

As of this week I have completed 17 weeks and it’s been such an adventure. I adore sharing my love of film photography with my children in a way that allows us to spend time with each other. It has really helped me to know them better. Some weeks are easy to document, filled with simple childhood pleasures: being chosen as part of the yearbook staff, dancing in a production or finally getting a 100% on a spelling test. But some weeks are tough. Childhood has its share of disappointments and it can be heart wrenching to experience. I try my best to capture a little of what is going on in their lives, the good and the not so good, knowing that together we are learning and growing together from these events.

Charlene Hardy is a portrait photographer specializing in Children and Family portraiture. She lives in Kennewick, Washington with her husband and four children. Charlene enjoys making timeless portraits of children using film and the hands on approach of developing and scanning the film herself. For more information on her work and her “One Roll a Week” project, please visit http://charlenehardyphotography.com

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Join us from 9pm to 10pm EST, Tuesday, May 6 for a Twitter Chat about moms, photography and photo gift ideas! Learn more about the current buy one card get one free promotion at Kodak Picture Kiosks just in time for Mother’s Day.

Stationery designer, Bonnie Marcus @bonniemarcus will be joining in the chat too so you can ask her how to create a Mother’s Day card this year that will really wow your mom.

We will also be giving away three fabulous Mother’s Day Gift Baskets during the Twitter Chat! Valued at $100 they have everything a mom needs to display her favorite photos and cards at home, plus a couple pampering items too! Win it for yourself or surprise your mom with it!

To join the chat just follow @KodakCB and the hashtag #KodakBOGO from 9 to 10 pm Tuesday night. Hope to “tweet” you there!

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Kodak Alaris Mother’s Day Gift Basket Twitter Sweepstakes

OFFICIAL RULES – NO PURCHASE NECESSARY TO ENTER OR WIN.

1. ELIGIBILITY: The Kodak Alaris Mother’s Day Gift Basket Twitter Sweepstakes (“Sweepstakes”) is only open to legal residents of the 50 United States and the District of Columbia (excluding Puerto Rico), age 18 or older at the time of entry. Void in Puerto Rico and where prohibited by law. Employees and members of their immediate families and households of Kodak Alaris (“Sponsor”), its subsidiaries, affiliated companies, advertising and promotion agencies, electronic media firm, and anyone involved in the production, development or handling of this Sweepstakes are not eligible. All federal, state, and local laws and regulations apply.

2. TIMING: Sweepstakes begins at 9:00 p.m. on 05/06/14 and ends at 10:00 p.m. on 05/06/14 (“Sweepstakes Period”). All times are Eastern Time or “ET.” Sponsor’s computer is the official time-keeping device for Sweepstakes. Limit of one (1) entry per person or email address per day. A day for the purposes of this Sweepstakes begins at 12:00 a.m. and ends at 12:00 p.m.

3. HOW TO ENTER: Sign into your Twitter account at http://www.Twitter.com (“Sweepstakes Website”). You must have a Twitter account in order to participate; there is no fee to open an account. Your participation on Twitter must comply with the Terms of Service posted on the website. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Twitter. If you choose to enter via a mobile phone, standard message and data rates may apply and entrants should contact their wireless provider for pricing plan details.

4. STEPS TO ENTER: Entries generated by script, macro or other automated or mechanical means will be void. Any attempt by any participant to submit more than the stated number of entries by using multiple or different email addresses, identities, registrations and logins, or any other methods will void that participant’s entries and that participant may be disqualified. The collection of entry registration information by Sponsor is subject to its privacy policy found at http://www.kodak.com/ek/US/en/Privacy_Policy.htm. By participating in the Sweepstakes, entrants agree that Sponsor shall have the right to use all personal information provided to Sponsor in accordance with the Privacy Policy posted on the Sweepstakes Website. 3. PRIZE and Approximate Retail Value or “ARV”: a Mother’s Day Gift Basket ($100.00 ARV). Any expenses not mentioned above are the winner’s responsibility. Taxes are the winner’s responsibility. Prize is not transferable or redeemable for cash. No substitution for prize except as may be necessary due to unavailability, in which case a prize of equal or greater value will be awarded, at the Sponsor’s sole discretion. Odds of winning the prize depends upon the number of entries received. 4. WINNER will be selected in a random drawing to be conducted on or about 05/06/14 by Sponsor whose decisions are final on all matters relating to the Sweepstakes. Winner will be notified via Direct Message on Twitter to the account provided at the time of entry within three (3) days following the random drawing. Then the winner will be required to complete a Prize Acceptance/Address Verification Form, which must be returned within seven (7) days of the date on the notification or an alternate winner will be selected. Any prize notification or prize returned as undeliverable will be awarded to an alternate winner.

5. GENERAL TERMS: Sweepstakes entrants agree to be bound by these Official Rules. Prize acceptance constitutes permission (except where prohibited) to use winner’s name and likeness for publicity purposes without additional compensation. Participants, by participating in this Sweepstakes, hereby waive and release, and agree to hold harmless the Sponsor, its subsidiaries, affiliates, advertising and promotion agencies, electronic media firm, Twitter Inc. (“Twitter”), and all of their respective officers, directors, employees, representatives and agents, from and against, any and all rights, claims and causes of action whatsoever that they may have, or which may arise, against any of them for any liability for any matter, cause of thing whatsoever, including but not limited to any injury, loss, damage, whether direct, compensatory, incidental or consequential, to person, including death and property, arising in whole or in part, directly or indirectly, from their acceptance, possession, use or misuse of, or inability to use a prize in the Sweepstakes, or their participation in the Sweepstakes, or their participation in any Sweepstakes or prize related activity. Sponsor and its agents are not responsible for lost, late, misdirected, damaged, incomplete or illegible entries or Internet technical, hardware, software, telephone, or transmission failures of any kind, which may limit a person’s ability to enter the Sweepstakes. Sponsor and its agents are not responsible for any injury or damage to Sweepstakes entrants’ or any other person’s computer related to or resulting from entering or downloading any materials in the Sweepstakes. Sponsor reserves the right to cancel or suspend advertising the Sweepstakes on the Internet should a computer virus, unauthorized intervention or other cause corrupt the integrity or proper conduct of the Sweepstakes. Sponsor reserves the right to disqualify any Sweepstakes entrant found to be disrupting the operation of the Sweepstakes or its web site. If the integrity of the Internet portion of the Sweepstakes is compromised in any manner, Sponsor reserves the right to modify Sweepstakes and randomly select a winner from valid entries received that are unaffected by the problem. In the event of a dispute as to the identity of any online Sweepstakes entrant, Sweepstakes entrant will be deemed the individual named on the online entry. All submissions become property of the Sponsor and will not be returned. All issues and questions concerning these Official Rules, or the rights and obligations of the Sweepstakes entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of New York State, without giving effect to any choice of law or conflict of law rules (whether of New York State or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than New York State.