As of August 1st, 2000, Urban Juice and Soda Company Ltd. officially
changed its name to Jones Soda Co ("JONES"). The story of the company
began in 1987 when company founder and president, Peter van Stolk,
recognized the potential of emerging "alternative" products in the
beverage industry.

Utilizing its experience and knowledge gained in the
distribution industry, Jones decided to create and distribute its own
brands. In 1995, JONES created two brands of its own: WAZU Natural
Spring water, launched in April 1995 and Jones Soda, launched with six
flavors in January 1996. Jones Soda has been recognized and awarded for
its unique packaging that features constantly changing labels that are
generated and submitted by its consumers. In 2000, Jones Soda Co.
launched its own version of an energy drink, named WhoopAss. The
following year, in 2001, Jones Soda Co. launched 6 flavors of Jones
Juice. See Jones Flavor Evolution for more information

Distribution of Jones Soda began with what
we call our "alternative distribution strategy." Jones Soda Co. placed
it own coolers, bearing their signature flames, in some truly unique
venues, such as skate, surf and snowboarding shops, tattoo and piercing
parlors, as well as in individual fashion stores and national retail
clothing and music stores. Following the execution of the alternative
distribution strategy, Jones began an up and down the street "attack"
of the marketplace; this time placing product in convenience and food
stores. Finally, the company began to achieve larger chain store
listings with companies such as Starbucks, Panera Bread, Barnes &
Noble, Safeway, Target, Cost Plus, Meijers, Winn-Dixies stores,
Albertson's, and 7-Eleven stores.

Connect with Us!

The products and the claims made about
specific products on or through this site have not been evaluated by Nutricity
or the United States Food and Drug Administration and are not approved to diagnose,
treat, cure or prevent disease. The information provided on this site is for informational
purposes only and is not intended as a substitute for advice from your physician
or other health care professional or any information contained on or in any product
label or packaging. You should not use the information on this site for diagnosis
or treatment of any health problem or for prescription of any medication or other
treatment. You should consult with a healthcare professional before starting any
diet, exercise or supplementation program, before taking any medication, or if you
have or suspect you might have a health problem.