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No one is asking the obvious – isn’t there a 1.5 year consumer lifecycle for mobile phones? Are these phones designed to last longer than that and most people are concerned about losing their phone or a dead battery.

NFC SIM chips do not perform as expected not for the technology, but the amount of steps a consumer has to take to enable NFC from the mobile app.

Not to sound obvious, but I’m getting the impression that NFC stickers look better and better as a more realistic solution. Even with a sticker, the phone can be dead and the POS can validate the NFC sticker..