Jeep is a brand known for its toughness when dealing with even the hardest terrain. What this tells us is that Jeep is the perfect vehicle for Africa and its roads (and lack of). Using a series of Angolan symbols that are part of Angola’s heritage, we (re)created the classic Jeep icon – the front plate of Wrangler’s Jeep - stating that this is a brand that was made for Africa, it was carved for this continent.