Promotional opportunity on our website identifying your department/organization's
name as a partner, using name and logo

Your logo on the back cover of the Garnet Guide to recognize partnership

Promotional Opportunities

Various promotional opportunities are available, depending on your partnership type
and budget. The Orientation Resource Fair and the Garnet Guide are two of the best
ways to get your message to our students and their families.

Orientation Resource Fair

This is a community-wide event held during freshman and transfer student orientations
throughout the year. Partners have the opportunity to set up a table as new students
and families “shop” around for information they want or need. No actual financial
transactions are permitted at the fair.

Garnet Guide

The Garnet Guide is distributed to all new students at Orientation. It is a combination
of resources and services relevant to a student’s first year at the University of
South Carolina. Partners can have a layout in the publication, in an assortment of
size options.

Advertisement Guidelines

Orientation advertisements will be for students admitted Summer 2018, Fall 2018, and
Spring 2019. Please consider this when designing an advertisement for your department
or organization.

Make your ad answer these three primary questions:

Who are you?

What can you do to support a new student and their family in the first year?

How can they connect with you?

Best Practices

Use website addresses for in-depth information.

Use real photos and avoid clip art or irrelevant animations.

Avoid text-heavy ads. Try to think about the things new students will care about most.

Don’t provide specific dates. These guides will be distributed to students who are
admitted for the Summer 2018, Fall 2018, and Spring 2019 academic terms.

File Format and Printing

Submissions must be print-ready and will only be accepted electronically in PDF format
with a minimum 300dpi resolution.

We will not insert loose-leaf papers inside the Garnet Guide.

All information is printed in color on white paper.

Half-page ad: 7.5" x 5" Full-page ad: 7.5" x 10"

All submissions must be received by April 2 and are subject to review and the discretion
of the Office of New Student Orientation staff.

If files are not in the proper format, we cannot guarantee clarity and resolution.
No other formats will be accepted.

In order to reduce errors and increase consistency from page to page, we ask that
you submit your advertisement via email attachment to partnersprogram@sc.edu.