According to Arabian Business, Etisalat distributed an SMS to its customers providing information on the lift.

“Dear customer, we would like to advise that starting 22 July the beIN package will be available to customers and normal charges will apply. The provision of the beIN package will be subject to an ongoing review."

The news means Premier League football fans in the UAE will be able to watch the new season, which is due to kick off in fewer than three weeks, with the first fixture being broadcast on Friday August 11.