Functionality In Fashion: Bringing Chic To Sport With Fila & Myriad

A cult like following paired with a unique interpretation of sporty chic, The Fashion Enterprise’s digital cover features Fila’s disruptive fashion sensibilities with Myriad’s multipurpose active wear that takes from studio to street. Athleisure is a trend that has taken the world of fashion by a storm with the plethora of possibilities for experimentation. A style statement that is here to stay, we bring to you our take on sporty chic. This iconic collaboration between diverse palettes of all things up-to-the-minute, our digital cover brands take you on a journey of fashionable functionality.

Fila has been a pioneer in athleisure clothing since before it hit the high fashion runways. A brand that works around classic sports wear with modern influences offering impeccable quality, this Italian label has garnered an extraordinary status since 1911. Making a shattering breakthrough at a global scale with their first collection solely for sporty individuals in 1974, Fila’s newest addition to their athletic chic portfolio stars the Disruptor, an up to date makeover of the chunky 90’s sneakers that sprawls effortlessly on this month’s digital cover. Shoe Of The Year in 2018, these incredibly crafted sneakers are specifically designed for women and make a fashionable statement unlike any other.

An upcoming label that is here to revolutionize active wear for the woman on the go, we are gushing over the style statement, Myriad makes in our digital cover. Bringing an edge to active wear, this brand offers to the modern day woman clothing that is practical yet uncompromising on aesthetic. Attentively designed clothing, every piece is detailed down to the t. Suitable for a diverse lifestyle, Myriad is a label that journeys effortlessly from day to night, street to sport and functional to chic.

Trendiest active wear additions to your wardrobe, Fila and Myriad should be on the list of everything you need. Head over to their pages, to shop your heart out and look through our feature for style-inspiration starring the hippest sporty labels in and around town.

A seamless blend of all things fashion, luxury, lifestyle and design, I am a passionate writer! With a degree in Luxury Brand Management, I have a strong inclination towards branding and fashion communication. Join me on journey with words that cover all things chic, down to the t.

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2 weeks agoby thefashionenterpriseIndia Trending News //⠀ ⠀ Originally launched in London, The Apartment is now an integral part of India, New York and several other fashion weeks across the globe.⠀ ⠀ In 2014, Reliance Brands Limited ( @reliancebrandsltd ) introduced ‘The Apartment’ at Lakme Fashion week, as a space for Media, Bloggers, Celebrity Stylist and social influencers to work, network and take a breather from their busy fashion week schedule. ⠀ ⠀ Fast-forward 6 years and the space has become so much more than that!⠀ ⠀ Head over to buff.ly/2UhF3Ta to read more in this years activities at The Apartment. ⠀ ⠀ #fashionmagazine