November 22, 2011

Americans and Social Media

The Pew Research Center has yet another study out on “Why Americans use social media.” It looks like 66% of adults who go online use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. (Yes kids, parents and other adults do use Facebook.) The top reason for using these sites seems to be connections with family members and with old and new friends. 14% use social media to further a hobby or shared interest, 5% use it to read comments by public figures and only 3% admit to using the sites to find potential romantic partners.