Bienvenue à Port-au-Prince, Manischewitz!

Remember all the good will we Jews built up when Israel dispatched its well-trained emergency services personelle (Thanks terrorism!) to Haiti after their 2010 earthquake? Well, we’re doing it again, Manischewitz Wine Company will now be slanging its chief product in Haitian liquor stores as part of what appears to be an attempt to expand their business in the stupidest way possible. (Haiti’s GDP per capita, $1,235, doesn’t leave room for a lot of discretionary spending.)

Maybe its a case of conforming to international standards. While people in the developed world might turn their noses up at this sickly sweet wine, people in Haiti would probably drink cleaning fluid if it gave even a 10 minute respite from, well, having to live in Haiti.