Impact of SEO and SEM on Web Searches

Search engines giants such as Google and Bing basically provides text/image/video/Knowledge background results to the users through digital marketing tools such as SEO and SEM. However, there are other tools as well. But these two tools are believed to drive maximum targeted traffic to your website. Apparently, the web results are indexed on the basis of quality content, keywords search tactics, Meta tags and algorithms.

In the day and age of Digital world, Advertisers and Marketing gurus have mastered the art of SEO and SEM tools to bring in more traffic to their websites and maximize the company revenues

What is SEO?

SEO basically stands for Search Engine Optimization that refers to the process of impacting the visibility of a website or a web page in a web search engine’s unpaid results. The unpaid results are also termed as natural, organic or earned results.

What is SEM?

SEM stands for Search Engine Marketing that is a type of Internet marketing which involves the promotion of websites by enhancing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Some of the suggestions that you can follow so that your website can rank to the top of search-engine results are listed below:

Make use of useful and quality content

You have to see to it that the content published by you is relevant, useful and customer engaging. Publishing quality content is the key driver of your search engine rankings and interestingly there is no alternative for great content. Quality content is necessary to target intended user and to improve your site’s authority and relevance.

You can start using SEO by identifying a keyword phrase for each page and brainstorm how your reader might look for that particular page (with phrases like “electrical engineering in Michigan”, “best applied manufacturing program”). Once you are done with it, repeat this phrase several times throughout the page once or twice in the opening and closing paragraphs and also three or four times throughout the remaining content.

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Also, don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight the keyword phrases. However, make sure to not clutter the content with complex words and phrases.

Make Updates to the Content Regularly

Some probably feel strong about the content they are about to publish and search engines do, too. To stay at the top of web search rankings, regularly update your content as users look for the most updated content on several occasions. Moreover, updated content is viewed as one of the best indicators of a site’s relevancy. So, be sure to keep it refined and fresh.

Smart Usage of Metadata

This is basically used at the time of designing the website/blogs/articles/online magazine. Each page contains space between the head tags to insert metadata or information about the contents of your page at the time of designing your website. If you have a CMS site, the UMC web team would have pre-populated the following data for you:

Title Metadata: This is a title metadata that you can use for the page titles to display at the top of a browser window. It is regarded as the most essential metadata on your page. And for those with a CMS website, the web team has developed an automated system the meta-title for each webpage.

Description Metadata: This is a metadata where you are required to provide textual description that a browser will use in your page search return. Just think of it as your site’s window display wherein a concise and appealing description of the content would be contained within and the goal of it is to encourage people to view the website

Word of Mouth

If your business is established or reputed, then you can attract customers by word-of-mouth as well. However, a new business generally relies on advertising to get the word out. You can’t afford to be timid and sit at ease, especially during those first few weeks after you have launched your business. The more traffic you drive to your website, the better you will gain top search results. Moreover, SEM also increases the chances of repeat traffic and returning clients

Purchase a Higher ranking for you site

If organic methods are not doing well, you can easily opt for search engine marketing. With SEM, your website would be ranked on the top of search results on Google and other search engines. Your website would be seen on the first page of the search results listings. What will happen? Your website would ideally end up with more clicks and views. Google product such as Adword is one of the most popular advertising products available online. However, social media websites such as Facebook have also now started to offer PPC (Pay per Click) and CPC (Cost Per Click) services.

Keyword Research

This is a SEO strategy you need to be well-versed with if you want to be ranked 1 on the Google search pages. You need to search for the right keyword that has the ability to generate maximum viewers. Google Keyboard is a tool through which you can easily find out the keyword that are popularly searched several times by the viewers. You have to be smart in understanding which word would go best with the related product or services being offered by the businessmen. Try to use the keyword that has the maximum popularity and which has the tendency to grab the target audience.

You can also set up a free account about Adwords and then research the keywords you think are likely to be viewed by the people. Also, if you add your city and state, you are likely to be reviewed on local search results.

Catchy Domain Name

It is believed that an attractive and novel domain name can give you brownie points to stay at the top of search results rankings. A catchy domain name increases user’s memory of your brand. Also, a good domain name can boost traffic, more clicks and higher sales. It helps you in bringing clients that might be harder to get using other methods.

So, these are some of the SEO and SEM tools that can significantly impact the web searches and can boost or decline your website rankings. Hence, to stay ahead in the race, you need to be well versed with digital marketing tactics and techniques.