Belgian player and Manchester United forward Romelu Lukaku has waded into the clothing advert that has gotten Swedish brand H&M caught up in a racism row.

Swedish fashion brand, H&M attracted a strong social media backlash after what most people considered a racist photo appeared on their website.

The said photo showed two boys wearing hoodies on H&M’s United Kingdom store website. It turned out that the inscription on the respective apparels was the source of the Twitter outrage.

Whereas the white boy’s hoodie read: “Mangrove Jungle Survival Expert,” that of the black boy was “Coolest Monkey In The Jungle.”

Lukaku via instagram joined many social media activists slamming H&M whiles “altering” the racist inscription that appeared on a black boy’s hoodie on their website.

Lukaku’s rendition had the green hoodie bearing the words, “BLACK IS BEAUTIFUL.” Whiles the photo came with a message: “You’re prince soon to be a king. Don’t let anybody tell you different …#blackexcellence.”

The company has since pulled down the advert and apologized for the offence that it may have caused. “We’re deeply sorry that the picture was taken, and we also regret the actual print,” the statement read.

CNN quotes a company spokesperson as saying H&M was sorry if the ad offended people: “This image has now been removed from all H&M channels