The Next Web: "First of all, many of the new icons were primarily designed by members of Apple's marketing and communications department, not the app design teams. From what we've heard, SVP of Design Jony Ive (also now Apple's head of Human Interaction) brought the print and web marketing design team in to set the look and color palette of the stock app icons. They then handed those off to the app design teams who did their own work on the 'interiors', with those palettes as a guide. We've also been hearing that there wasn't a whole lot of communication between the various teams behind say, Mail and Safari. And that there were multiple teams inside each group that were competing with various designs, leading to what some see as inconsistencies in icon design. Those may well be hammered out in days ahead." What. Reminds me of how Microsoft does (used to do?) things.