Different Auction Institutions - PowerPoint PPT Presentation

Different Auction Institutions. English Auction– begin with lowest acceptable price and solicit higher bids until no more increases– then item is “sold.” Dutch Auction – auctioneer begins by asking a high price and gradually lowers the price until some bidder shouts “mine”.

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Auctions on eBay have a fixed end time, while auctions on Amazon, which operate under otherwise similar rules, do not have a fixed end time, but continue if necessary past the scheduled end time until ten minutes have passed without a bid.

The strategic differences in the auction rules are reflected in the auction data by significantly more late bidding on eBay than on Amazon. Furthermore, more experienced bidders on eBay submit late bids more often than do less experienced bidders, while the effect of experience on Amazon goes in the opposite direction.

Second price auctions (bidders may submit their reservation price (also called a proxy bid); the resulting bid registers as the minimum increment above the previous high bid, and rises until it is reached, or until it exceeds the minimum increment over the next highest reservation price). The winning bidder is therefore the one who has submitted the highest reservation price, and the price he pays is the minimum increment over the second highest reservation price.

Auctions typically run for several days.

eBay auctions have a fixed deadline.

Amazon auctions are automatically extended for an additional 10 minutes from the time of the latest bid.

In an exploratory sample of just over 1000 completed eBay auctions sampled in May and June 1999, 28% had 0 bidders, 16% had exactly 1 bidder, and of the remaining 585 auctions, 74% showed multiple bidding (at least one bidder raised his reservation price in the course of the auction), and 18% had bids in the last sixty seconds.

There is substantial variation in the percentage of last-minute bids. The highest percentage in this sample was in the category Antiques—Ancient World, in which 56% of the auctions that attracted more than one bid had bids in the last sixty seconds, while the lowest such percentage was in Collectibles: Weird Stuff: Totally Bizarre, where it was 0%.

“eBay always recommends bidding the absolute maximum that one is willing to pay for an item early in the auction. eBay uses a proxy bidding system. (…) Thus, if one is outbid, one should be at worst, ambivalent toward being outbid. After all, someone else was simply willing to pay more than you wanted to pay for it. If someone does outbid you toward the last minutes of an auction, it may feel unfair, but if you had bid your maximum amount up front and let the Proxy Bidding system work for you, the outcome would not be based on time."

A seller’s view (Axis Mundi, 1999)

"THE DANGERS OF LAST MINUTE BIDDING: Almost without fail after an auction has closed we receive emails from bidders who claim they were attempting to place a bid and were unable to get into eBay. There is nothing we can do to help bidders who were "locked out" while trying to place a "last minute" bid. All we can do in this regard is to urge you to place your bids early. If you're serious in your intent to become a winning bidder please avoid eBay's high traffic during the close of an auction. Its certainly your choice how you handle your bidding, but we'd rather see you a winner instead of being left out during the last minute scramble."

There is a cost to relying on a last minute bid, since it has a positive probability that it will fail to register in the auction.

But there will also be an incentive not to bid too high when there is still time for other bidders to react, to avoid a bidding war that will raise the expected final transaction price.

The incentive for mutual delay until the last minute in eBay comes from the positive probability that another bidder’s last minute bid will not be successfully transmitted. Thus at this equilibrium, expected bidder profits will be higher (and seller revenue lower) than at the equilibrium at which everyone bids true values early.

So at equilibrium, buyers may bid both early and at the very last moment.

The sixteen-count indictment charges ___ of Placerville, California; ___ of Sacramento, California; and ___ of Lakewood, Colorado, with wire fraud and mail fraud for making the fraudulent bids, also known as "shill bids." The fraud counts each carry a sentence of up to five years in prison and a $250,000 fine.

According to Assistant U.S. Attorneys, the Indictment alleges that the defendants created more than 40 User IDs on eBay using false registration information, and then used those aliases to place fraudulent bids to artificially inflate the prices of literally hundreds of paintings they auctioned on eBay from November 1998 to June 2000.According to the Indictment, the defendants shielded their true identities from eBay by providing bogus names, postal addresses, and telephone information, and by providing e-mail addresses obtained from free e-mail providers known to collect little or no verifiable information on their account holders. By creating multiple User IDs, the defendants intended to trick other eBay users into believing that the "shill" bids they placed on each other’s items were legitimate.

“I do most of my work for a few builders that I have known for years. My estimates of what it will cost to do a job for one of them come out about right. Sometimes a little high, sometimes a little low, but about right overall. Occasionally, when business is slow, I bid on a big job for another builder, but those jobs are different: They always run more than I expect.”