Speaking on Fox Footy Live, McGuire responded to Carter’s belief McGuire was “hopelessly conflicted” in his roles as a club president and media personality.

McGuire remained firm on the belief Geelong calling a press conference, during which coach Chris Scott warned the media against pressuring Steven, was counter-productive.

“Why did they have a press conference when they didn’t want to say anything and when they were trying to put a lid on the situation, why would you have a press conference?”, McGuire asked.

“You invite the media in as a representative of the entire community to ask whatever question, Scotty then engaged in the questions and then actually threw up more conjecture when they were trying to stem the conjecture.

“My point and what I said, I don’t care what Geelong do, I hope Jack Steven is right, personally I don’t know why they called a press conference, do it next week.”

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McGuire said his comments were clearly made from a media personality perspective, as there would be no benefit to Collingwood from his view.

Asked whether he would apologise, McGuire gave no indication he would be reaching out to Colin Carter.

“Why would I apologise?”, he asked, before asserting that Carter’s move to Geelong from AFL House was a conflict of interest that was of bigger concern.

“I would say in my time in the game that Colin going straight from the AFL Commission onto the Geelong board and becoming the president of Geelong was the biggest conflict of interest that I’d seen... but no one writes that because there’s no clickbait involved,” he said.

“He had over 15 years of understanding what the AFL’s strategies were, he had access to every club’s business plans, all that sort of stuff.”

McGuire went on to suggest Carter’s conflict of interest didn’t qualify as ‘clickbait’ and was therefore left alone, while accusing ﻿AFL 360 co-host Mark Robinson of focusing on him instead.

“Mark’s written three stories about me in the last eight weeks, obviously we’re clicking the bait there Mark so we should go and have a drink together.”

Robinson bristled at the suggestion.

“That is weak as piss Ed and you know it’s weak as piss,” he said.

“You were having a crack at everyone who disagreed with you in this coronavirus.

“You and Jeff Kennett get invited into the AFL tent, you start throwing rocks at everyone who disagrees with you and all I wrote was keep calm Eddie but continue to work... every time I turn on the radio you’re abusing people who have only got their best intentions of footy with them but if they didn't agree with you, you would slap them down.

“It was unedifying of a person of your standing in the game to do that, so I write a piece and you call it clickbait. I don’t write about you for clickbait, christ almighty.”