Art Directing for the Web

A Web art director works with Internet Web sites and is responsible for translating the overall business objective into a visual solution. The art director works closely with the creative team to figure out the best way to communicate the site’s strategic goals and brand message in an online environment. Web sites contain very complex technical elements, so art directors in this industry need diverse experience. It’s not enough to be a designer; you also need to understand the technical aspects of Web design. Whether or not you can write code, you need to comprehend what the code can do, otherwise you end up designing something that can’t be built. The Web is interconnected, and its nonlinear nature allows for a variety of ways to navigate to a piece of information. Therefore, you need to understand the principles of information architecture, which deal with the flow of information and how effective the user finds it.

Testimonial:

"After teaching so many students, it is nice to be a student for a change."- Harry Umen, Manchester, NH

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The school delivers degree and certificate programs, workshops, intensives, and cooperative labs geared to students pursuing creative work in fine arts and media-related professions. MMW+C is a welcoming community that provides lifetime opportunities to explore the practice and concepts of media arts in photography, filmmaking, design and book arts as well as the converging applications of these dynamic media forms. MMW+C embraces historical processes as well as leading-edge technologies in image making and narrative expression. MMW+C is committed to fostering creativity, culture, and human communication in the world.

Maine Media Workshops is a registered tax-exempt 501 (c) (3) corporation. Maine Media Workshops does not discriminate on the basis of age, race, color, sex, sexual orientation, marital status, religion, creed, ancestry, national and ethnic origin, physical or mental handicap. All rights reserved. No portion of this publication may be reproduced in whole or in part without the express permission of Maine Media Workshops.