Putting a Price Tag on Local News: Americans’ Perceptions of the Value and Financial Future of Local News

A crisis faces local newsrooms across the nation. News publishers have, for over a decade, competed with search engines and digital platforms, not only for their readers' attention, but also for advertising revenue. At the same time, we have seen decades of growing distrust and partisan antipathy toward institutions of all kinds, including journalism. Local newspapers are especially vulnerable to these trends. As a result, there have been waves of consolidation, often resulting in fewer newsroom jobs. Particularly controversial have been acquisitions of newspapers by private equity investors, often followed by debate about how the newsroom is managed by its new ownership.

This Gallup/Knight Foundation study seeks to better understand whether Americans care about the fate of local news organizations, what they value about these organizations and what could be done to make more of these organizations financially sustainable. The results are sobering, but they also point toward potential solutions for addressing some of the economic challenges facing many local news organizations.