Datsun

Datsun can be termed as nothing but a Phoenix in the automobile world. And it has also been a tale of cautionary tragedy as well at some level. Rising to heights that were unparralled, the Datsun finds its roots in the DAT car which was built in 1914. With a mileage that gave the then crown prince of the Japanese automobile industry, Toyota a run for its money. The company had launched Datsun 510 which was touted as the BMW for poor man due to its remarkable performance at an affordable rate.

Creating a slow yet steady international presence with its sales shooting up everywhere, the company decided to re-brand itself in order to venture out into multiple areas under a same umbrella brand. While the new brand that was created Nissan, got a major boost, it cannibalized Datsun off its glory. The company became irrelevant too soon and with emerging manufacturers booming everywhere, it soon was restricted to history books. Until Nissan decided to bring it back in 2014 with the Datsun Go launch in the Delhi Auto Expo followed by Go+. This did not give the yesteryear brand as big a comeback as Nissan would’ve expected but with the launch of redi-GO and customer-centric practises, Dastun might just have a decent piece of pie in the Indian automobile market.