It’s taking the world by storm: the #icebucketchallenge to raise money for ALS. Earlier today, I took the challenge – pouring a bucket of ice water over my head. The concept is to raise money and social awareness of ALS (Lou Gehrig’s disease). I did not do it to get out of donating the $100. I’ll still donate. I did it because by doing so, I could challenge three others to do it. Thus, my friends and colleagues Jack Forster of Revolution, Ben Clymer of Hodinkee, and Sharon Buntain of Tissot have 24 hours to take the challenge. I am hoping they will share it on my RobertaNaas facebook page. I’ll keep my readers posted. You can view the video here.

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ATimelyPerspective is one of the most respected watch publications on the market, with a journalistic look at all the news, the people making the news and the watches tracking time day in and day out.

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