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Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco. Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing? MORE

Catherine Pham presents the basics about a range of helpful social media tools in this slide deck, from commonly used platforms like HubSpot, Buffer and Hootsuite to more specialized tools such as Tweepi and Twitonomy for Twitter, viralWoot and Piqora for Pinterest and Instagram, and Circloscope for Google+. Image credit: Buddy Media. Which are most worth investigating and investing in? MORE

How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting. by Forbes. MORE

Getty’s New Free Stock Photos Come With a Price by HubSpot. At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. But a 1000-word blog post with a great picture to go with it? Compfight. MORE

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” optimize to be read on-the-go with mobile call-to-action and phone number. But for many others it’s in the single digits. MORE

The English is a bit rough, but the examples of noteworthy and distinctive navigation approaches from sites like Ralph Van Rentergem , Yodabaz , and Form Follows Function (right) are well worth exploring for inspiration. 6 ‘About Us’ Pages That Are Probably Better Than Yours by HubSpot. Long gone are the days when websites were essentially static online brochures. ”). MORE

Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS. MORE

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Failing to LISTEN. MORE

HubSpot ). HubSpot ). HubSpot ). Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. combined. Measurement remains problematic. Consumers hate online ads. MORE

Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? Get a dog. MORE

According to research by HubSpot, “SEO leads have a 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and outbound leads (2%).” “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot. And their competition. And…even social media itself. MORE

Retweets from relevant and highly influential Twitters, however, can have a significant impact on ranking. 7 Key Ways to Optimize Twitter for Search by HubSpot Blog. It has enabled revolutions in real life as well as in digital marketing. Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. More than 80% of U.S. MORE

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. At HubSpot, we see the distinguishing factor as how people are using a specific channel more than the definition of the channel itself.” Inbound marketers plan to hire an average of 9.3 MORE

When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. This guest post from Kirsten Chapman was originally published on LinkedIn. Modern marketing and business are defined by one thing: The Web. Good question. The Web is a Market. MORE

How to Create a Facebook Business Page in 5 Simple Steps (With Video!) by HubSpot Blog. Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. What common mistakes should marketers avoid? ” The solution? MORE

by HubSpot. by HubSpot. Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage. How do you create a content marketing strategy? MORE

How to Be an Awesome Blog Commenter by HubSpot Blog. Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. But as the blogosphere continues to expand (as noted by Diana Adams below), it becomes more difficult to stand out and be heard above the noise. Stuart W. MORE

20 Tips to Get Your Content Seen on Facebook by HubSpot. Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS. You know the statistics : Facebook is the most popular method for sharing online content. It’s approaching one billion users worldwide. 85% of B2B journalists are on Facebook. How can I design my company’s Facebook page for maximum impact? ” Ouch. MORE

Stories are used commonly in consumer marketing, but are also increasingly part of B2B marketing campaigns as well, with notable examples including GE, HubSpot, and Intel. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). The notion that business buyers are dispassionate and coldly rational is overstated. Certainly, practicality plays a large role in B2B procurement. Tell stories. MORE

Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. Jumpstart: The Guide To Growing A Startup With Inbound Marketing by HubSpot (on SlideShare). These writers face the same challenge. Some date back a year or more but remain timely and helpful. by Comms Axis. Cohen. MORE

Showcase reviews: HubSpot, SnapApp. HubSpot. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Siasat. MORE

Places You’re Guaranteed to Find Great Content to Tweet by HubSpot. Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. It was the second-largest Internet IPO ever by an American company, trailing only Facebook. There are 9,100 tweets posted per second; one billion tweets every five days. Twitter Guides and Tips. MORE

Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. That is what has driven social media adoption. Jennifer Aaker. aaker. MORE

Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Spend your time more productively there? MORE

HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ). As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” Image credit: Business 2 Community. How effective is social media in comparison to other digital marketing channels? 68% of U.S. MORE

The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. What should they promote? MORE

” 6 Expert-Endorsed Ways to Improve Your Marketing TODAY by HubSpot. It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. As the economy continues to slowly recover from the great recession, smart leaders, having pared back spending during the lean times, are looking at how to invest for growth. Leadership Guides. ” Paid to Post? MORE

Ilias Chelidonis shares 101 marketing quotes from a HubSpot presentation, such as “Remarkable social media content and great sales copy are pretty much the same–plain spoken words designed to focus on the needs of the reader, listener or viewer” and “Make the customer the hero of your story” (so true). This evolution has changed life for sales reps as well. MORE

Content ROI Is a Myth by HubSpot. Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Image credit: B2B Marketing Insider. Yet the question remains: can the results from content marketing be measured? That is, really measured—in ways that matter to the business? But is it really possible to quantify the ROI or business value of content marketing efforts? What do you think? MORE

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. MORE

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) 48% of Twitter users say they rarely or never check Twitter. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 MORE

In the B2B realm, these can include free or freemium online tools (like HubSpot’s Marketing Grader ); useful and share-worthy content like research findings and how-to guides; customer conferences (with associated SlideShare presentations and videos); online customer community sites; open source sharable components; and other forms of content. 8. Be true to your brand. Well, no. 32.17. MORE

Enter any three terms (preferably nouns) and HubSpot’s Blog Topic Generator will display multiple headline options. HubSpot. Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. PR Daily. MORE

” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” ” phase. MORE

According to research from HubSpot , “Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. Business Blogging Content Marketing Social Media Marketing 79% more twitter followers blog adoption Fortune 100 fresh content HubSpot Inc. Despite the many business benefits of blogging , it remains an underutilized tactic. Ownership. MORE

The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. How Google+ Is Changing the Web, Even Though No One Wants It To by HubSpot Blog. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It will fundamentally change SEO. MORE

” — HubSpot. Showcase reviews: Small Business Trends, HubSpot, Programming Graphics Resources & Reviews, Cent Muruganandam, QuickSprout. 3) easel.ly. HubSpot. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographics are in some cases the first choice for presenting research findings. MORE

HubSpot ). HubSpot ). HubSpot ). Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. combined. Measurement remains problematic. Consumers hate online ads.

Enter any three terms (preferably nouns) and HubSpot’s Blog Topic Generator will display multiple headline options. HubSpot. Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. PR Daily.

Andy Beohar is VP of SevenAtoms, a HubSpot certified agency in San Francisco. Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing?

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Stories are used commonly in consumer marketing, but are also increasingly part of B2B marketing campaigns as well, with notable examples including GE, HubSpot, and Intel. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). The notion that business buyers are dispassionate and coldly rational is overstated. Certainly, practicality plays a large role in B2B procurement. Tell stories.

” — HubSpot. Showcase reviews: Small Business Trends, HubSpot, Programming Graphics Resources & Reviews, Cent Muruganandam, QuickSprout. 3) easel.ly. HubSpot. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographics are in some cases the first choice for presenting research findings.

According to research from HubSpot , “Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. Business Blogging Content Marketing Social Media Marketing 79% more twitter followers blog adoption Fortune 100 fresh content HubSpot Inc. Despite the many business benefits of blogging , it remains an underutilized tactic. Ownership.

Content ROI Is a Myth by HubSpot. Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Image credit: B2B Marketing Insider. Yet the question remains: can the results from content marketing be measured? That is, really measured—in ways that matter to the business? But is it really possible to quantify the ROI or business value of content marketing efforts? What do you think?

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. How Google+ Is Changing the Web, Even Though No One Wants It To by HubSpot Blog. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It will fundamentally change SEO.

Stories are used commonly in consumer marketing, but are also increasingly part of B2B marketing campaigns as well, with notable examples including GE, HubSpot, and Intel. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). The notion that business buyers are dispassionate and coldly rational is overstated. Certainly, practicality plays a large role in B2B procurement. Tell stories.

” — HubSpot. Showcase reviews: Small Business Trends, HubSpot, Programming Graphics Resources & Reviews, Cent Muruganandam, QuickSprout. 3) easel.ly. HubSpot. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographics are in some cases the first choice for presenting research findings.

When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. This guest post from Kirsten Chapman was originally published on LinkedIn. Modern marketing and business are defined by one thing: The Web. Good question. The Web is a Market.

Catherine Pham presents the basics about a range of helpful social media tools in this slide deck, from commonly used platforms like HubSpot, Buffer and Hootsuite to more specialized tools such as Tweepi and Twitonomy for Twitter, viralWoot and Piqora for Pinterest and Instagram, and Circloscope for Google+. Image credit: Buddy Media. Which are most worth investigating and investing in?

” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” ” phase.

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology.

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page. 11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS.

Showcase reviews: HubSpot, SnapApp. HubSpot. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Siasat.

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. At HubSpot, we see the distinguishing factor as how people are using a specific channel more than the definition of the channel itself.” Inbound marketers plan to hire an average of 9.3

According to research by HubSpot, “SEO leads have a 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and outbound leads (2%).” “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot. And their competition. And…even social media itself.

Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. Jumpstart: The Guide To Growing A Startup With Inbound Marketing by HubSpot (on SlideShare). These writers face the same challenge. Some date back a year or more but remain timely and helpful. by Comms Axis. Cohen.

” 6 Expert-Endorsed Ways to Improve Your Marketing TODAY by HubSpot. It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. As the economy continues to slowly recover from the great recession, smart leaders, having pared back spending during the lean times, are looking at how to invest for growth. Leadership Guides. ” Paid to Post?

Places You’re Guaranteed to Find Great Content to Tweet by HubSpot. Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. It was the second-largest Internet IPO ever by an American company, trailing only Facebook. There are 9,100 tweets posted per second; one billion tweets every five days. Twitter Guides and Tips.

Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? Get a dog.

Getty’s New Free Stock Photos Come With a Price by HubSpot. At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. But a 1000-word blog post with a great picture to go with it? Compfight.

Retweets from relevant and highly influential Twitters, however, can have a significant impact on ranking. 7 Key Ways to Optimize Twitter for Search by HubSpot Blog. It has enabled revolutions in real life as well as in digital marketing. Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. More than 80% of U.S.

How to Be an Awesome Blog Commenter by HubSpot Blog. Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. But as the blogosphere continues to expand (as noted by Diana Adams below), it becomes more difficult to stand out and be heard above the noise. Stuart W.

Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. That is what has driven social media adoption. Jennifer Aaker. aaker.

How to Create a Facebook Business Page in 5 Simple Steps (With Video!) by HubSpot Blog. Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. What common mistakes should marketers avoid? ” The solution?

HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ). As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” Image credit: Business 2 Community. How effective is social media in comparison to other digital marketing channels? 68% of U.S.

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” optimize to be read on-the-go with mobile call-to-action and phone number. But for many others it’s in the single digits.

The English is a bit rough, but the examples of noteworthy and distinctive navigation approaches from sites like Ralph Van Rentergem , Yodabaz , and Form Follows Function (right) are well worth exploring for inspiration. 6 ‘About Us’ Pages That Are Probably Better Than Yours by HubSpot. Long gone are the days when websites were essentially static online brochures. ”).

by HubSpot. by HubSpot. Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Image credit: Intergage. How do you create a content marketing strategy?

20 Tips to Get Your Content Seen on Facebook by HubSpot. Awesome B2B Facebook Fan Pages by HubSpot Blog. ** 5 STARS. You know the statistics : Facebook is the most popular method for sharing online content. It’s approaching one billion users worldwide. 85% of B2B journalists are on Facebook. How can I design my company’s Facebook page for maximum impact? ” Ouch.

Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Spend your time more productively there?

are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) 48% of Twitter users say they rarely or never check Twitter. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3

The “ROI of social media (or lack thereof) is a hot, and still hotly contested, topic. summarized arguments from both sides a few months ago in The Social Media ROI Debate. More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. What should they promote?

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Failing to LISTEN.

Ilias Chelidonis shares 101 marketing quotes from a HubSpot presentation, such as “Remarkable social media content and great sales copy are pretty much the same–plain spoken words designed to focus on the needs of the reader, listener or viewer” and “Make the customer the hero of your story” (so true). This evolution has changed life for sales reps as well.