ECE Russland has taken over the management of the shopping center “Central Kids Store” on Lubyanka in Moscow effective August 1, 2017, for a period of five years. The center has been developed and is being owned by Hals Development, a real estate company specializing in commercial and residential real estate. The main shareholders of the company which is listed in the top five developers ranking of Moscow are VTB Bank and the Bank of Moscow.

Central Kids Store is a shopping and entertainment center especially for families with children located in the very heart of Moscow. On a sales area of approx. 34.000 m², it offers more than 150 shops with a focus on children’s goods, toys, and products for future parents. Currently, up to 30,000 people are visiting the center every day.

The branch and tenant mix features popular brands such as Stokke, the Norwegian manufacturer of children's furniture and accessories, Umnitsa, a Russian brand of educational games for children, and Hamley’s World, one of the world’s largest and best-known retailer of toys. The center also offers a number of entertainment zones for children following the concept of “edutainment” such as a dinosaur show, a spherical circus cinema, a giant mechanical watch, and an observation platform overlooking the historic center of the city.