Gartner’s John Pescatore weighs in on the latest chapter in the ongoing Facebook privacy controversy.

Basically, what you see is Facebook taking several steps to protect its customers – advertisers. If they were trying to protect Facebook users, they would have taken very different steps. Because what you don’t see is any real attention to actually addressing the real vulnerabilities.

So, the key takeaway: make sure that you are the actual customer when you trust your data or your customers’ data to a social network or cloud service provider, or any other 3rd party for that matter. A cloud provider can claim they are better at running a data center than you are, but if they are focusing on protecting their advertising revenue, not your data, that claim is meaningless.