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Noni B’s online Xmas boost

Women’s fashion retailer Noni B has signalled a jump in first-half earnings on the back of strong Christmas trading.

In a trading update delivered prior to its full half-year result, on Tuesday morning the retailer said like-for-like sales for the six months ended 31 December increased by 3 per cent, with total sales growing to around $190 million.

Earnings before interest, tax, depreciation and amortisation (EBITDA) for the first-half of FY18 is now expected to be approximately $22 million, an increase of more than 50 per cent on 1H17’s $14.3 million EBITDA result.

While Noni B had flagged last November that FY18 earnings were $5.4 million higher than the same period last year in the lead up to Christmas, its new guidance nearly matches the $22.9 million it booked in full-year earnings in FY17.

Noni B said that online sales have continued to grow, representing 4.9 per cent of total sales for the half.