How To Write A Press Release AND Get It Published

I say this after struggling for some years to get any of my press releases published. I stumbled on the most important factor for getting a pressrelease published right after my first release got published in a UK Internet magazine.

I then decided to piece together all the advice, all the tips and tutorials I’d read, into a single checklist, to make writing my next successful press release easier.

The press release checklist below is the result.

Like all checklists, it’s brief and to the point. So if you need to understand more about a particular concept I recommend that you read the article Appendix (see below). Remember, good press releases — i.e. press releases that get published — are great ways to get invaluable promotion for your business or website.

So learning how to write a good press release, and then writing them, is definitely ‘worth it.
Recognized Internet search engine marketing pro reveals How to improve and increase search engine ranking using press releases
Read on.

<Leading Paragraph> — What? Why needed? How it will help (40-75 words)
— Include quotes

<Main Paragraph(s)> — Who aimed at (the facts). Who cares?

<Final Paragraph> — Summarise; or call to action

<Full contact details>

(Want to look at an example? Visit sample press release
Note: this example didn’t get much media attention, because it simply wasn’t newsworthy enough.)

=> Step 5 – Is Your Press Release Ready?

1) Is your press release published on your website?

2) Better still, do you have an online press pack?

3) Do you know what to do or say if a reporter calls?

—

Phew! That’s a lot to take in, I agree!

So can you guess what the main problem is, with doing all of the above

…Your press release will be L-O-N-G (long).

=> The missing ingredient — KISS

Yes, the vital ingredient to your press release, the one factor that WILL increase the chances of getting your news published is to:

Keep It SHORT Stupid (yet another KISS !)

Not convinced? Ask yourself these questions, then:

* How many of these press releases do you think editors get to read every day?
* How many long, badly-worded releases will they read before eventually becoming instantly put off just by the length of a press release?
* And how much more likely do you think a press release will be read if it’s a SHORT, quick read.

Keep your press release short, simple as that!

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