When it comes time to check out the latest digital videos, females find their entertainment on Facebook—more so than their male counterparts. The social network is also women's platform of choice for sharing such content, and that's most likely to happen when videos are funny or cute.

Debra Askanase's insight:

YouTube and Facebook are "neck and neck" for female video viewing in North America, but in general, women view more videos on Facebook, and men view more videos on YouTube.

You see the potential that Facebook offers for engaging supporters and creating more exposure for your nonprofit. But with declining reach, and more competition in the newsfeed, reaching your supporters is more challenging than ever before.

This free webinar will show you innovative ways to get more engagement on Facebook, from high-quality fans.

**You will learn the following strategies:**

• How to quickly find the most engaging content for your Page. • How to craft updates that get more likes, comments and shares. • How to make your website more sharable on Facebook. • How to be better organized about your posting strategy.

Debra Askanase's insight:

John Haydon's free webinar from 4good.org is now available as a PDF for download. Lots of great tips and suggestions for increasing Facebook engagement!

Facebook continues to maintain the lion's share of content sharing activity, accounting for 81% of the total in Q4 2014—an 8.2% year-over-year increase. The social network's portion of mobile sharing activity was even higher, at 85%.

Debra Askanase's insight:

This seals it for now: Facebook is the place for shareable content. It is unclear if they are counting Instagram in this report (as owned by Facebook).

Facebook's pages reach has been going down... a lot. This it not news and we wanted to have a clear view about how much worse things got. In this blog post, we're confirming the hard truth (with some hope). And we're also trying to answer this question: what if I were to post twice more, would I double my reach? Does 1% reach on 2 posts give me 2% reach or do I still get 1%?

Debra Askanase's insight:

Data shows that one way to combat decreasing page reach is to repeat messages periodically. This is interesting data, so the real question is: will this annoy your fans?

This social media tutorial will cover how to submit a request for Facebook Fan Page for Verification. Verified Fan Pages have a blue badge on their profile.

Debra Askanase's insight:

If you have a Facebook page with 20K+ fans, and consider your org/brand a popular and publicly known brand, then verified Facebook pages may be the way to go. This simple tutorial + blog post shows us how to submit for verification, and what types of Facebook pages should consider the process.

Facebook is rolling out a new look to Pages, and there are big changes coming. In preparation: be sure to update your cover image with text along the bottom, and have all your company information up to date.

Take note this is important feature to protect your Reputation on Facebook.

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Twitter lives up to its real-time reputation when it comes to content marketing, with recent research finding that marketers are most likely to create content for the site on the same day of distribution. Meanwhile, Facebook planning is most likely to start a month or more in advance. Content marketing goes beyond social, and marketers look at past performance and monitor activity to determine which content to use.

Debra Askanase's insight:

Most marketers plan tweets the same day, while Facebook posts are planned much farther in advance.

As high school graduation comes to a close, millions of US teens are starting a new chapter of their lives—and they're likely chronicling it all on Facebook. Approximately 87% of the class of 2014 is still active on the social network, according to research.

Debra Askanase's insight:

So teens aren't dropping out of Facebook completely, but they are moving on to other channels. The problem I have with this survey is that it does not include WhatsApp or Snapchat or other mobile apps that teens are using now.

The new Facebook Page design: Learn about the changes, the implications and the adaptations you need to make to your design.

Debra Askanase's insight:

There's a lot in this blog post that's really worthwhile.

For social media folks, ideas to consider about how to think about the new page design for optimal use. Also: new sizing for images (implications for future infosnaps), and a nice cover photo template designer.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.