SoyJoy is a Gluten-Free nutritional health bar that prides themselves on using real fruit and whole soy. The site allows users to see easily browse each flavor and see the ingredients and nutritional information. Images of large fruit dropping in the background emphasize the bars contain real fruit.

In addition to discovering flavors, users can view recipes created by the SoyJoy kitchen, find out about health benefits, different diets and seek questions from health professionals.