Members of Birmingham’s professional services community are saddling up for charitable bike rides.

Employees from both Deloitte’s Birmingham office and LDC in the city are taking on the gruelling Land’s End to John O’ Groats cycle ride.

Chris Robertson, Richard Moore and Jason Norris, who are all based at Deloitte’s office in Brindleyplace, are taking part in the 1,000-mile journey to raise money for ParalympicsGB on July 12.

And before them about 20 employees from LDC, the mid-market private equity house of Lloyds Banking Group which has an office in Birmingham, are taking on the mammoth ride to raise money for good causes, including Birmingham Children’s Hospital, Help For Heroes, Maggie’s Centres and the Children’s Hospice Association Scotland.

Jason Norris, who works in Deloitte’s Global Employer Services team, said the Birmingham riders were aiming to raise £8,000 to put towards the fundraising total. To date, the team has raised £6,460.

He said: “We’ve each set ourselves ambitious targets to reach but we believe we can do it. All of the riders are committed to raising as much money as possible for the charity.

“It is essential that ParalympicsGB continues to receive the financial support it requires to train, improve and inspire athletes in the run up to London 2012.”

The Deloitte cyclists will be joined by more than 500 others, including clients of the firm, members of public and sporting stars such as Paralympic gold medallist Sarah Storey.

The riders will be raising money for ParalympicsGB. Deloitte has chosen the charity as it is aligned to Deloitte Disability Sport, a programme that aims to get disabled people active and competing and winning in sport.

Over the next four years the firm aims to raise about £1 million for the charity.

For more information on the ‘Tour de LDC’ visit www.ldclessordinary.co.uk.