Content Roadmap

Roadmapping Is a Fast, Low-Risk Way to Set Your Project Up for Success.

Developing a content strategy is tricky. You may want to approach it like other projects - define the problem, come up with a solution, assign tasks, etc. But it's not that simple.

When content strategy projects fail, it's usually due to a lack of clarity. If your leadership team isn't aligned, you're content strategy and execution will never materialize. This lack of allignment eventually leads to others losing interest in the project, or questionioning the impact.

We've learned that roadmapping is the best way to get alignment. Beyond having your leadership team on board, here are additional reasons why we like to roadmap.

First, we roll up our sleeves and do actual work (see sample worksession agenda). Second, you get a sense of our expertise and if we're a good fit. Third, you get to show progress since our work is brought to life in a professionally designed infographic.

We use infographics because it's a high level summary of the approach and it gets people excited. It's also a subtle nod to the power of content marketing.

Set Your Content Strategy up for Success

1) Articulate your overall vision

Show people you have a clear plan of action, and that you set the right tone from the beginning of the project.

2) Align with Leadership

Effectively engage your leadership and get buy in.

3) Rally the extended team

Align the project team & stakeholders up front, so you can aviod false starts down the road

There's no map for you to follow and take your journey. You are Lewis and Clark. You are the mapmaker. - Phillipa Sou

Content Strategy Roadmap

If you need a content strategy for your overall business, this service is for you. In this roadmap session, we'll learn more about what you want to accomplish, and what some potential obstacles are. We also outline your guiding principles and what success looks like. The bulk of the time is spent rolling up our sleeves and mapping out how the project would be structured. After the meeting, we distill all the key information into a professionally designed infographic.

Employer Brand Roadmap

If your an HR or Talent Acquisition Leader, you know how challenging it is to find and retain great talent. Building up and activating your employer brand can help you attract and convert the right candidates. In this roadmap session, we'll learn more about what you want to accomplish, and what some potential obstacles are with your current talent acquisition approach. The bulk of the time is spent rolling up our sleeves and mapping out how the project would be structured. After the meeting, we distill all the key information into a professionally designed infographic.

Executive Roadmap

If you want your executives to connect with their audiences in an authentic and modern way, this roadmap session is a great first step. In this session, we'll learn more about what you want to accomplish, and how to overcome the challenges your facing. We then map out how your executive kit project would be structured. It's important to note that we're not solving any of the problems at this stage, but mapping out our plan of attack.

Tech Startup Pitch Kit Roadmap

If your a tech startup looking for additional funding, let us help you find and tell your story. In this roadmap session, we'll learn more about what what you want to accomplish with your funding, and how to overcome the obstacles your facing. We understand how fast you need to move, and the best course of action. After that, we map out how the project would be structured. After the meeting, we distill everyything into a profesionnaly designed infographic so everyone is on the same page.

Tech Startup Growth Kit Roadmap

This is for tech companies who've recently been funded, and need to scale their marketing efforts. In this roadmap session, we'll learn more about how fast you need to scale your marketig programs and how to overcome the challenges you're up against. We then map out how the project would be structured. After the meeting, we distill all the key information into a professionally designed infographic.

New Product Launch Roadmap

This service is for businesses who are launching a new product or service. In this roadmap session, we'll learn more about whay you want to accomplish, and how content marketing can help overcome the challenges you're up against. We then map out how the project would be structured. After the meeting, we distill all the key information into a professionally designed infographic.