Experience & Service Design

EXPERIENCE DESIGN AWARD HEADQUARTERS

Welcome to Spark, Experience Designers!

Spark’s 12th Annual Official Call For Entry is live. Come on in, join the fun!

Spark Experience is part of a series of exciting awards created to promote great design and designers. We invite everyone to participate—designers, art directors, architects, engineers, teachers, design firms, manufacturers, institutions, ad agencies and entrepreneurs may enter, interact and enjoy Sparking. The world’s greatest designs have a home at Spark.

Spark Experience is focused on Experience and Service Design. It’s about analyzing, designing and improving the user’s experience, from the beginning of the development cycle through design, manufacture, marketing, sales, to the showroom interiors, interfaces, graphics, through service and ultimate disposal.

Designing customer engagement employs an all-encompassing, holistic focus. It may be applied to all sorts of users in every system and industry. This exciting multi-discipline endeavor is clearly a mission-appropriate topic for Spark—and an Award we are excited to offer to our community.

“Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers.”

Process SynopsisThe Experience Award is judged along the same lines as other Spark disciplines—same Criteria, website and registration system.

In Phase 1, Spark Experience is entirely “virtual.” That is, it is entered, conducted and judged online, over the Spark website. No materials, boards or designs are delivered to Spark in Phase 1. If your work passes the Phase 1 review, it will be included in Phase 2 and the live judging.

For Phase 2 we do ask for physical examples of the entries– actual products, models, display boards, videos, etc. You will need to ship these to the jury site. (Shipping destination TBA.)