PSA TicketFacts – Your Guide to Collectible Tickets

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Super Bowl I

The nearly decade-long battle that raged between the National Football League and the American Football League, the most successful league to compete with the NFL since its inception in 1920, culminated in the establishment of a single title game between the two league champions, known as the AFL-NFL World Championship. Played for the first time on January 15, 1967, it was also dubbed the "Supergame" but eventually renamed the "Super Bowl". The inaugural AFL-NFL World Championship Game not only featured the NFL's Green Bay Packers facing the AFL's Kansas City Chiefs, but two of the top quarterbacks of the 1966 respective seasons, Green Bay's Bart Starr and Kansas City's Len Dawson. Dawson led the Dallas Texans (the original Kansas City Chiefs franchise), to the 1962 AFL World Championship title and won that year's Sporting News AFL Most Valuable Player award. Starr, on the other hand, piloted the Packers to the 1961, 1962 and 1965 NFL World Championships and claimed the 1966 NFL AP, UPI and NEA MVP awards.

The Packers entered the game having posted a 12-2-0 record in the regular season before dispatching the Dallas Cowboys 34-27 in the NFL Championship Game. The Chiefs throttled the Buffalo Bills 31-7 in the AFL Championship Game after going 11-2-1 in the regular season. Everyone considered the NFL's Packers to be the better team making them the heavy favorites ... and the Pack did not disappoint. Green Bay jumped out to a quick start, scoring 14 points in the first half while Kansas City nearly matched them with ten. But, that was the extent of the Chiefs time in the end zone. Starr threw for 250 yards and two touchdowns to wide receiver Max McGee and halfback Elijah Pitts, and fullback Jim Taylor rushed for three more scores. Dawson hit Curtis McClinton with a second quarter 7-yard touchdown pass and Mike Mercer added a field goal, accounting for all of the Chiefs scoring. Vince Lombardi's Packers dominated the Chiefs as expected and Bart Starr was named Super Bowl I Most Valuable Player, having gone 16-for-23 with 250 passing yards, two touchdowns and one interception.

Despite the now seemingly ridiculous $12 ticket price, nearly a third of the stadium sat empty as 33,000 of the 94,000-seat capacity Los Angeles Coliseum went unsold. It was the only time that the Super Bowl was shown on two major television networks, as CBS had rights to NFL matchups while NBC owned the AFL rights. Unfortunately, following the game, both network "wiped" the game in an effort to save money by taping over the televised footage of the very first and historically significant Super Bowl I.