About TAG Heuer

TAG Heuer is a Swiss watch brand that is best known for its sporty and affordable luxury watches and chronographs. While historically linked to motor racing, today the brand has spread its wings with ties to the world of lifestyle, art - contemporary music in particular - and sport including basketball football and baseball, as well as so-called 'extreme' sports. Among TAG Heuer's most popular watches are the Carrera, the Aquaracer, the Formula 1 and the Monaco.