This year, we've moved into the beautiful Learning & Innovation Centre at Royal Roads. It's a great venue, with a spectacular location and a terrific view!

This conference is still the best value for your money anywhere.

Beyond the Hype has a reputation for being the place where PR and Communications professionals learn from each other, reconnect with top level professionals and share our hard-won experiences with each other.

Conference Schedule

8:00 - 8:30Registration & Breakfast Networking

8:30 - 8:45Opening Remarks

8:45 - 9:45What's a PR person to do? It's a murky, unclear future for the PR agency model, but one thing is certain: permanent disruption as a tranformational shift in communications/agency work is happening right now and most of us are not paying attention. Wake up people! The old guard are wittering on about the basic value of traditional communications, the strength of strategy and how creative professionals are what it's all about. Old School. Wake up! Three BIG THINGS are slamming into the face of most pros like an NHL defenceman. If you don't want to get slammed, you will need to act differently, as these ideas are changing the business model and client relationship forever.

Presenters: Christine Wood and Rena Kendall from KendallWood PR

9:45 - 10:45 The Power of Email MarketingLeverage social media and engage audiences on a new more powerful level. Robyn Quinn will lead this practical and hands on session highlighting the remarkable reach and influence email marketing delivers. The platform is an ideal way to leverage the social media opportunities and build stronger relationships. Robyn is the ALE (Area Local Expert) for Constant Contact, the leader in this sector.There are no secrets or magic words to get the great results many organizations are realizing with email marketing. Simple and down to earth, this session will give participants a better understanding of how to use their resources, manage their content and connect with their target audiences.

Presenter: Robyn Quinn, APR, MA, FCPRS Big Bang Communications

10:45 - 11:15 - Break

11:15 - 12:15Privacy Matters: Tips and best practices for communicatorsThis 90-minute workshop will show you how good privacy practices go hand-in-hand with best practices in communications. This workshop will give you the tools to: * Apply knowledge of B.C.'s access and privacy laws to the communications function; * Recognize personal information and privacy issues before they arise; * Utilize new technologies in privacy-positive ways; * Make smart choices about the collection, use, and disclosure of personal information.

This session will include case examples as well as time for questions and answers.Presenters: Cara McGregor and Jodi Roach, Office of the Information and Privacy Commissioner of BC

12:15 - 1:00

Buffet Networking Lunch

1:00 -2:00Lunch Keynote: Lee Lefever, founder Common CraftProfessionals explain ideas every day, but we rarely take a step back and think about the skill of explanation and what it can mean to our audience. Lee LeFever will help you take a fresh look at what makes explanations succeed, how to plan an explanation and use media to make your explanations remarkable and attention-worthy. You will learn to make your ideas easier to understand.

2:00 - 2:30Break

2:30 - 4:00Curated Content - The Big Picture

We are living in an information age of unprecedented proportions. Some claim the amount of information created every two days exceeds the total created prior to 2010. And the pace is increasing. Becoming a content curator is a critical role for today's PR and Communications professionals. In the past we searched for distribution channels and courted the media gatekeepers - today our audiences need us to filter all that unrestricted content. They need us to help them make sense of the world - so as communications professionals we are evolving and, along with traditional media, we are exploring what those new roles look like.

In this engaging panel discussion, we'll hear why content curation is the new trusted communications channel approach and how content is critically important in our community development and the spaces we live and work in every day.

Settle back and let your imagination take flight, as we explore Curated Content - The Big Picture

The always popular and informal post-conference catch-up, with a terrific view of the Olympic Mountains across the Strait of Juan de Fuca.

Connect with colleagues and presenters in the grand foyer of the Learning and Innovation Centre (cash bar)

Past delegates told us:

"Excellent variety of speakers... The theme I heard throughout was that these are still just TOOLS in our arsenal -- arsenal -- but we'd better consider the amount of resources (people and time) to put them to effective use within an overall strategy."

"Again, worth the time and effort to attend. Lots of great ideas to take back to the workplace and volunteering."

"Thank you so much! The quality of the speakers was excellent and the range of topics covered was excellent. Overall, you've done a super job - thank you!"

When & Where

Royal Roads University

Victoria,
BC V9B 5Y2
Canada

Friday, November 15, 2013 from 8:00 AM to 5:30 PM (PST)

Organizer

CPRS Vancouver Island

The Canadian Public Relations Society of Vancouver Island (CPRS-VI) is the Island's only professional development and networking association for public relations, communications and marketing practitioners. Since 1982, CPRS-VI has worked to strengthen the Island’s public relations community through advocacy, networking events, mentorship opportunities, professional development activities and other unique programming. Part of a national organization with international partners, CPRS-VI offers its members access to a global network of public relations pros and national resources and programming, including recognition, bursaries and accreditation.