Investigates and improves retail operations using customer surveys and mystery shoppers. Clients sign one-to-three year consulting contracts. Customers include Safeway, Burger King and Five Guys. CEO Maier, who co-founded the company in 2005, has previously served as chairman or chief executive of three companies, each of which was publicly owned or later acquired by a public company. Has raised $9 million in venture funding plus $6 million in debt financing.