Intel considering Kaby Lake plus Optane bundles

Demand for PC DIY components is reportedly weaker than expected and DigiTimes claims Intel is thinking about launching Optane bundles to stimulate demand for its Kaby Lake platform. Not all retailers are thrilled by the plan as they believe consumers are waiting for the launch of Coffee Lake in late August.

Intel released its Kaby Lake-based processors as well as Optane memory and SSD products in January, but their demand has been weak and Intel is hoping the new bundling promotions will be able to increase sales for both product lines.

Sources from channel retailers noted that Intel's Optane memory is only supported by 200 series motherboards and Kaby Lake-based Core i7/i5/i3 processors, making the upgrade rather price unfriendly.