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Even though we’re in the middle of March Madness right now, I’m not going to talk about this year’s “Cinderella” teams, which come out of nowhere and make it to the Final Four in college basketball.

No… the real Cinderella story is happening at U.S. box offices. A simple Disney remake of the classic film managed to gross over $70 million in one weekend earlier this month. There’s clearly investment potential in this success.

Let’s take a look at Disney’s Cinderella story and let its magic bolster our investment profits.