6 Instagram Myths Busting

In June 2018, several Instagram officials talked to a small group of journalists to debunk some of the myths surrounding the current algorithms. Here are the key points:

Shadowban is a real thing

FALSE - Instagram does not hide your posts in the feed if you use many hashtags, repeat hashtags, or post very often.

Videos are preferred over photos

FALSE - Instagram does not give preference to videos over photos within feeds. HOWEVER, if the data shows that a user prefers to engage with videos over photos, then that specific user may see more video content in their feed.

Those who post frequently will be penalized

FALSE - Instagram account holders who post frequently are now ‘down-ranked’ but all posts will still appear on their followers’ feeds. HOWEVER, the posts will be spaced out so as not to spam their viewers feeds.