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28 November 2011

I love the simplicity and execution of this Chinese packaging design created for A wisp of Tea, Shantou. The main characteristics of the brown tea packaging are the small burn holes which cover various functions at the same time: they indicate the special process used to dry the tea, enable for ventilation and enhances the brown eco-friendly packaging paper with decorative pictograms. The white packaging design features illustrations that characterize the country and displays the tea ceremony which is held in high regard in China. The spirit of the tea ceremony is venerated as peaceful, pure and gently silent. The long narrow label serves as a closing seal and features the logo and other useful information. Designed by Shaobin Lin who has won a red dot and Pentawards with this packaging design.

1 comment:

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