La Sierra of Oak Forest

Situation

This development had what you would call a “good problem.” Presales were going so well that purchases were being secured too far in advance of construction and delivery. This imbalance was not anticipated, as the target market for this type of development is usually known for buying only built inventory. The location was also an issue, as it sat close to Section 8 housing and dilapidated buildings.

Strategy

72 homes starting in the $310,000s

We created a new sales and marketing strategy to rebalance qualified leads and sales with phases already under construction. We also positioned the property as its own neighborhood within a neighborhood, complete with gated access, private lake, pier with waterfall, jogging trail, dog park and much more.

Results

By striking the right relationship between sales and final delivery, we have generated greater buyer satisfaction and new interest that has driven the launch of multiple new phases.