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BBH put on alert as Birds Eye calls pitch

Birds Eye has asked Abbott Mead Vickers BBDO to pitch against the incumbent agency, Bartle Bogle Hegarty, for its £15 million advertising brief.

Martin Glenn, the chief executive of Birds Eye and the former president
of PepsiCo, is overseeing the review, which will kick off next
month.

BBH has handled the account for just over three years.

Glenn has a longstanding relationship with AMV, which worked on the Gary
Lineker campaign for PepsiCo's Walkers brand. He was hired by Birds Eye
in October last year, one month after Permira Funds bought the company
from Unilever for £1.6 billion.

The pitch follows news of a review of Birds Eye's media planning and
buying business out of MindShare. MindShare's parent company, WPP, has
offered to move media duties into Mediaedge:cia in a bid to keep the
business.