Good things happen when people get together

Local businesses across the country are fighting back against the internet by providing customer experiences that simply cannot be delivered online.

The physical, tangible, real life interactions that happen when you meet someone are invaluable to a relationship. That’s why networking events, shows and exhibitions work so well as a platform to win new business.

And what about existing customers?

Maybe it’s time to host a private event for them. The summer’s a great time to bring people together. To show how you can help. To make them more loyal. To encourage them to rave about what they’ve learned or what they saw. Heaven forbid, to sell something more to them.

But what kind of event? How about a talk from an industry expert? Or a cat walk of new styles. A tasting or sampling evening. A reveal of new technology. A family fun day. A ‘how-to’ class or tutorial. Even just a party to say thank you.

Not got space? Partner with a local café – maybe they’d welcome extra business after hours. Or talk to a local restaurant about doing a morning meeting, when they’re normally closed.

Doing something different takes a bit of extra effort but it works. Don’t be mediocre. Stand out from the crowd and GET OUT there today.

Make them come

First things first. The invites. For an intimate event, mail something fancy. For a VIP look, your invites should match the experience. Opt for Opuleaf gold or silver foil or StarMarque spot gloss highlights to impress. For a larger event, leaflets inserted into the local paper or pushed through letterboxes will be appropriate.

Be a social butterfly. Multiply your message by posting the event on social media. Get people interested and build the buzz.

Build a social buzz

Make it easy for people to share live photos at your event. Put up a selfie wall featuring your hashtag. Create a buzz on social media, so people who couldn’t make it this time will want to come next time.

Create a spectacle

We’re all a bit nosey. Make guests feel privileged to be invited and make passers by wonder what they’re missing out on.

Block out your windows with fabric and “closed for VIP event” posters. Stick a pair of flags either side of your door. Put some dramatic lighting outside. Turn up the tunes. Get them excited on arrival.

Navigate your crowd

If your event is easy to find, great. But sometimes you might need to point people in the right direction.

Use wall or floor graphics to lead people. For busy spaces, use freestanding displays. An Axe is tall and slender, or create a talking, moving display – attach a smart TV to a Peacock and plug in a USB stick.

Create an imagination booth

Use booths to zone off and create private areas. Perfect for rendezvous and storytelling. Set the scene and create the mood. Accent with old furniture.