Ruby Rose Has Been Named the New Face of Urban Decay

Up until now, Urban Decay has only ever partnered with one celebrity to create a makeup collection: Gwen Stefani. But we couldn't be more excited about the brand's newly announced celebrity partnership—it's a dream-worthy pairing. Yep, Urban Decay and Ruby Rose.

The 29-year-old (totally badass) star of Orange Is the New Black has been named as the newest spokeswoman for Urban Decay. According to Refinery 29, the company announced in a statement that Rose has been tapped as the brand's "Addictive New Vice," which means all she has to do is "just to keep on rocking our world and spreading the gospel of our self-expression, addiction to color, and 'beauty with an edge.'" Sounds like a pretty fitting gig.

It makes sense that such a carefree, DGAF brand like Urban Decay would enlist Rose as its face. Rose often uses makeup to change her look (check out her striking "Break Free" video). "Urban Decay believes in supporting individuality and personal self-expression—two values I hold very dear—because everyone deserves the freedom to explore their personality and discover their true selves," says Rose in a statement. And while Urban Decay says that Rose is just repping the brand and being herself, we have a hunch that some kind of collection or Rose-inspired product is in the works. We'll keep you updated.