The panel is in progress when I arrive. The interesting aspect of being at the interactive portion of SXSW is that the panels are not all catering to artists or music industry folk. What I like about this panel is it’s a ‘fireside chat’ with David Drainman the lead singer from Disturbed and Ken Parks from Spotify. This is one of those times when what an artist says allows people working with technology to have a clearer understanding of the direct impact they may have on an artist. The gist of what I am hearing from David is that Spotify and other streaming services are fantastic marketing tools, if an artist limits their thinking that these are only replacement models for old revenue streams, they are not considering the true opportunity.Read More