Tag: branding

We all know in business that it takes more than one thing to be successful. But, if I had to say that there was one magic key or thing that everything else is built on, it would be knowing what makes you different, unique. This work is primarily what I do with my coaching clients— to help them discover their difference. It’s never been more important to stand out in this very noisy marketing world.(more…)

There’s branding, and then there’s branding with a twist! Find out how to get your brand to stand out in a competitive market. Take off your brand blinders and leave “me too” marketing behind. Today’s episode is full of tremendous insight and is followed by a fantastic opportunity by a truly gifted brand expert.(more…)

Today’s episode is a mind-opening conversation proving that anything is possible. If you’ve ever thought that’s not going to work in my industry or, sure, maybe for someone else but not me, think again. Our guest has achieved phenomenal success in an easily overlooked industry and proves anything is possible with determination, a system and a willingness to consider new ideas.(more…)

It’s more important than ever to have a clear and compelling brand. You, lucky warriors, get to spend time today with one of my favorite people who I believe is doing some of the most important work the business world has seen. You must be fascinating to stand out. In this episode, we’re going to learn why you must be fascinating to your potential customers.(more…)

Building a business based on bold, inspired action is not something that just happens. It’s a process that takes support, acceptance of rejection and a willingness to embrace your inner resilience. It’s not about being 100% ready; it’s about stepping out on the limb and trusting yourself.(more…)

Building a brand is all encompassing. It includes your product or service and also includes your brand image, why you do what you do, knowing who you serve and so much more. You will never look at branding and positioning the same way after you listen to the episode.(more…)

Being unique is career insurance. There is no better way to stand out from your competition than to take your big idea, make it unique and put it out into the world. If you are passionate about helping others, Dorie Clark has exceptional advice on how to take control of your professional life and make a big impact.(more…)

If you’re in business, YOU are your brand, and you are marketing yourself and your talent. Whether you want to build an empire, relaunch, transform or kick off a new venture every successful creative brand must have a solid business foundation.(more…)

When the authentic voice of your work is clear, the impact you create is louder than words. It takes a strong sense of identity, vision, and mastery, and we are going to dive into the critical topic of knowing your authentic voice. Critical because today people want to connect with the real deal. Your authenticity. And your authentic voice, your “message,” must be clear to stand out in today’s noisy marketing world.(more…)

People or profit is not an either or choice. The way to do business today is to put people over profit. It is by its very nature a values-based approach to sustainable business and growing profits. It is as Dale Partridge says “not a liability but a responsibility.”

In LINGO, serial entrepreneur, business coach, and host of Creative Warriors podcast, Jeffrey Shaw reveals how to make your business irresistible to your ideal customers by speaking their Secret Language.