Diageo is capable of anything. Why don't they set aside some scotch to use as funding to reopen S-W? I doubt it would cost $645M!

Thomas

Stu

07-06-2010, 11:33

Diageo is capable of anything. Why don't they set aside some scotch to use as funding to reopen S-W? I doubt it would cost $645M!

Thomas

Marketing, my friend. Notice that they have already committed to buying them back in 15 years. A decent aging time for malts. It's basically a form of self insurance. The employees have a guaranteed pension fund (barring a fire, etc) and Diageo gets to age it's whisky while retaining it for other expense coverage.