Why Should I Buy It?

As the Go-To Idea Person for over three hundred radio stations spanning a twenty year career as a Promotions/Marketing Consultant, few people have better insight into what Radio professionals need, then Paige Nienaber.

There have been a multitude of books and other materials designed to touch on Promotions in the electronic media. But few have had actual relevance to the Programmers, Sales Managers, air talent, GM’s and Promotion Directors battling it out in the trenches of Radio.

“The Encyclopedia Of Radio Promotions” has the very clichéd “something for everyone”. It offers literally a thousand implementable ideas that can easily be turned around and generate both revenue and ratings.

With most stations using RAB compilations from 1989, this is the first real resource for stations in years.

The ebook contains the following chapters:

1st Quarter Sales

Superbowl

Fitness Clubs

American Idol

Facebook

Casinos

Grammys & AMA’s

Mardi Gras

Valentines

Valentines for Sales

Weddings

St. Patrick Day

At-Work

Second Quarter Sales Promotions

April Fools Day

Tax Day

Car Contests

Easter

Signage 4 Dummies

Cinco De Mayo

Mothers Day

Cosmetic Surgery

Proms

Theme Parks

Soft Drinks

Beer

Warm Weather

Street Marketing For Dummies

Street School

Street Team Call-Ins

Sales & Stickers

Sticker Stop Manual

Labor Day

Summer Umbrellas

Summer Battle Plan

Remotes

Gas Giveaways

Fathers Day

Fairs

Fourth of July

Trips

How To Get Press

Concert Ownership

The Coolest Concert Promotions, Ever

3rd Quarter Sales Promotions

Back To School

Memorial Day

September 11

The Bible Of Ratings Contests

Cliché Busters

Charity Promotions

Breast Cancer Promotions

The Idiots Guide To Disaster Relief

Movie Premieres

Night Show Bits

Morning Show topics

Halloween

Cold Weather Promotions

4th Quarter Sales Promotions

Texts & Tweets

Station Websites

Thanksgiving

Christmas

Clubs

Pizza

Sales Promotions

NTR

Webenue

New Years Eve

When Promotions Attack

This guide addresses every possible aspect of an ever-changing and evolving field.