Sony Switched To Sony Interactive Entertainment

The end of an era, some would say, as Sony switched to Sony Interactive Entertainment by merging two major branches of their company together. That doesn’t mean that their services would be affected or that anyone has been lacking in productivity. In fact, it might just improve their services.

SCEE CEO Jim Ryan confirmed today that Sony Computer Entertainment and Sony Network Entertainment are no more. Instead, the two companies have merged together into Sony Interactive Entertainment (SIE) for the purpose of the future development. If anything, it would aid the two divisions in being brought together, all under one roof in San Mateo, California.

To put it simply, Sony Computer Entertainment handled all the hardware and games for PlayStation while Sony Network Entertainment naturally dealt with PlayStation Network. But now, the will both become as one under the leadership of Andrew House, who has taken the position of CEO for the new SIE.

According to House, by putting together the “strengths of PlayStation’s hardware, software, content and network operations, SIE will become an even stronger entity”. It will boost cooperation and see to a clear objective in mind that was previously separated by two different views. Their aim is to expand PlayStation services around the world even more, by delivering their customers the best experience possible.

It’s no April Fool’s joke

It’s in their hopes that the talents of both companies will propel future services. The merger will officially take place on April 1st, 2016, so it should be noted by now that it won’t be an April Fool’s prank when the news drops.

While the name change might not seem like such a big deal, the intention behind it could be. It could mean a better coordination and cooperation between the two branches. Furthermore, Sony’s European arm that is situated in London will be rebranded to Sony Interactive Entertainment Europe (SIEE). That could potentially mean closer launch dates between the U.S. and Europe releases, along with similar discounts.

If anything, it is possible that the new move is for the purpose of assuring excellent performances in the field of virtual reality. PlayStation VR is on its way, and will apparently have 100 titles available at the moment of launch. Perhaps the move on Sony’s part is to assure an even better quality of future products and connectivity between players.

This will also mean that the iconic diamond logo will be gone. The old boot-up sound and trademark icon might disappear from our screen in future consoles or games. However, it will be interesting to see how Sony plans on handling the re-branding.

About June Harris

June was born and raised in Ligonier, a small historic town in Pennsylvania. She befriended TV cameras at an early age when she was selected to feature in a local TV series for children. Her passion for entertainment grew bigger after June was named Miss Pennsylvania at 16 years old. She was co-opted in various projects ever since and is now a strong promoter of fitness and health activities.