News & Insights

Thanks to the Grand Rapids Business Journal for featuring LOFT, a business started by Augusto to service web, mobile and SaaS products.

“There are two sides of the coin when it comes to software systems,” Anderson said. “There is the construction side, the development side and that is what Augusto Digital is. We focus on software projects for companies and we help them build digital products for their businesses, and LOFT is a support and property management business that is complementary to Augusto but runs independently. There is a whole different engagement model than what you’d deal with on the development and construction side.”

Anderson and Balkema launched LOFT, which is a software maintenance and support business that focuses on applications, websites and mobile apps by providing technical support, security upgrades, troubleshooting bug fixes, conversion optimization for SaaS and e-commerce, among other things.

“We built LOFT to become that digital property management company, essentially, that is solely focused on maintaining and supporting software that is already built,” Balkema said. “We can focus on it because we think we can do a better job.”