Observing the double-chevron logo on the steering wheel, grille, and hubcaps, always moving and rotating by definition, was the inspiration for the design of an iconic product that genuinely represents the brand’s values. A new icon to celebrate the 100th anniversary of the Citroën brand.

Developed in collaboration with Very Wood, a company from Italy’s Fruili region, for which the studio has handled the task of Art Direction since 2013.