Social Media is about having conversations with your customers, with real-time communication – specials, tips, and products. Customers who enjoy what you are talking about will re-tweet and give links. This is how you can dramatically expand your reach.

Video Impact on Organic Search – Videos have a huge impact on the number of visitors to your website and conversion rates. Videos on your website or landing pages create excitement and help people understand your business.

Use analytics to find out what is driving traffic, and then do more of what is driving that traffic.

Focus on conversion rates. See what your website is saying about your business and if it is exciting for your customers.

Network with Local Businesses – Get links from your ecosystem and network, and create a community.

While small businesses face many challenges in online marketing, they can expand their presence and profitability through local search campaigns, social media, video, and analytics. Claim your place on the internet, see what drives traffic, and make your site exciting so that you boost conversion rates. Staying in touch with customers drives real-time conversions.