Pavillon Rouge

Pavillon Rouge

As daylight starts to decline, a schooner is busy readying itself to dock. It’s distinctive lines leave no doubt to the sharpened eye of an onlooker. “This one must be a privateer...” mumble the old people assembled in the port as they gaze across at the looming warship; “he must have made a mistake, docking here!” As the wind rises there can be no more ambiguity for a Jolly Roger slams into view and whistles a Memento Mori that reminds us that life is fragile, so we must live it well. But here the skull and crossbones are emblazoned on a red flag, meaning a short but good life is better!

Sucked in by the promises of the amber and vanilla aromas of rum and whiskey, a buccaneer rushes out onto the dock and blends into the crowd for a fleeting moment of tranquility during his overnight stopover. He knows that his proud ship will be gone before dawn. Disappeared completely, leaving only a trail of exotic spices and the precious woods of the treasures that fill his holds alongside the promise he made to an elegant woman to return one day “provided God gives her life”.

A perfume of conquest and adventure, Pavillon Rouge is an ode to life. It invites conquering both day and night, without any fear and with the confidence of those who have braved death for some long-lost fortune or legendary glory.

Jovoy

JOVOY is the story of an enchanting renaissance, that of a Parisian perfume house born in 1923 and then forgotten for over 80 years. In 2010, François Hénin, a globetrotter captivated by alluring raw materials, decided to give it new life. After years of picaresque adventures pursuing scents deep into Vietnamese forests, followed by a detour through Grasse, the entrepreneurial adventurer had acquired unique expertise. Now the house's creator and Artistic Director, he is making JOVOY Parfumeur Parisien an emblematic hallmark of niche contemporary perfumery.

Whether they are eaux de parfum, extracts or interior scents, all JOVOY creations have a beguiling story to tell, originating from a personal meeting or experience. Each one is artfully prepared by independent noses engaged in creative fusion with the publishing house, and their interpretation must convey the initial promise and vision. As a result of this resolutely modern approach, JOVOY signs its name to a collection of multiple inspirations, perfectly in tune with amateurs of rare fragrances from around the world.

The complete opposite of standardised global creations, JOVOY therefore stands for the dream of exceptional perfumery, part of a notable French tradition and far from ostentation and elitism. An accessible dream, too, that the house wishes to share with all those who want pure fragrances arising out of emotion to carry them away on a journey.