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New Google SERPS design - What's Changed?

Has anyone noticed any fall out from the recent redesign of SERP pages by Google? I noticed that there appears to be one less organic result "above the fold" now, so if you were possibly in third or fourth position maybe slight dip in traffic?

Any noticeable shift in click through rate with the new bigger font?

Also, has anyone noticed if the new design has caused any shift in best practices for on-page meta data like Title tag and description tag counts? I know the Title tag was previously driven by the pixel width of the title in Google SERPS, just curious if that has changed with this redesign.

11 Responses

Just in time Dr Pete has put out this post: http://moz.com/blog/googles-2014-redesign-before-and-after which details quite a few of the changes that seem to be rolling out. Title length is certainly on people's minds and with the bigger font you do seem to be losing some space for characters (check the post comments for some discussion on that). Bit too soon to be seeing much data on click through rates, but so many different things could be affecting this I am not sure you could specifically attribute it to the layout changes anyway...

I first noticed it the day before yesterday. It looks like how Google has looked on my Nook HD for a while. I am not saying it only happened two days ago - that is just when I noticed. I am watching trends closely but I want Week over Week and Month over Month data before I can say if there have been notable drops or increases. As it stands any changes have been negligible.

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