Goodbye Sex

ADVERTISING images which are considered "sexually suggestive" are to be banned near schools.

Some of fashion's most famous advertisements - including Sophie Dahl spread-eagled naked for Yves Saint Laurent's Opium fragrance, Eva Herzigova greeting us in her bra with a "Hello boys" for Wonderbra, and Tom Ford's famous Gucci ad featuring a model with the brand's logo shaved in to her pubic hair - would not have been allowed under the new rules.

"We will consider complaints we receive about sexual imagery in light of the new evidence we have received about the public's views," the Advertising Standards Agency said in a statement. "We will, as we have when judging such matters in the past, be looking to reflect the opinions of society and generally accepted standards."