Jason Martinez

If you’re new to the marketing world, you’re probably going to start hearing a lot of words and abbreviations that sound strange to you — SEO and ROI can seem to be another language. But there’s no need to get a headache trying to figure out all these meanings! Start by learning the top marketing terms you need to know!

A/B Testing

This term refers to switching out different variables in an advertisement in order to gain a better result. When A/B testing, you change something as simple as the image or call-to-action in your ad to see what your audience responds better to.

Call-to-Action

This is the request you add at the end of a blog post, advertisement, or landing page in order to have the person become a lead. These can include “click here,” “call us today,” or “subscribe now,” to name a few. You should always strive to create a strong, enticing call-to-action to earn better conversions.

Cost Per Lead

This is the amount of money it costs you to get one conversion. You can sometimes increase your cost per lead by making little mistakes such as bidding on wasteful keywords or targeting too large of an area — so make sure you avoid those errors.

Keywords

These are the terms that you use to optimize your webpage and help you show up higher in searches. You should aim to use keywords that are relative to your brand and services that will show up in relevant searches. These terms can either be one or two words or longer phrases.

Optimization

This is a wide term that essentially refers to tweaking your website to be the best version of itself. Properly optimized websites will include a good number of searched keywords, include the proper headers, adapt to mobile devices, and include relevant imagery.

ROI

This is your return on investment and refers to how efficient and effective your marketing efforts are for the amount of money on your spend on your campaign.

If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about our media buying and planning services.

If you think about the way you talk to the people in your life, you’ll probably notice that you use different tones and ways of wording things with different people. For example, you may speak more frankly with family members while you talk more casually and jokingly with friends.

There should also be a difference in how you speak to your different employees. If you want to have the best company communication, you should be adapting your communication style when speaking to individual employees.

Personal People

These are employees that are very in tune with people’s emotions and want to get to know their co-workers on a more personal level. Often, the best way to speak to these employees is to build a strong sense of rapport and trust with them early on so they are more comfortable with you.

Intuitive People

These employees often look at the big picture and how certain tasks and projects will affect it. You’re best off avoiding small-talk and getting right to the brunt of things when it comes to explaining tasks to these employees. You should also be prepared to immediately answer any and all questions they have about projects — because they’ll likely have a lot.

Analytical People

As the name implies, these employees like to focus on facts and data, so you should always explain the logic behind tasks. You’re best bet to getting them on board with a project, is by using the scientific method and explaining the facts of the task.

If you have any questions about the services that we offer, do not hesitate to reach out by calling 818-703-0218. You can also visit our website to learn more about our media buying and planning services.