Marketers will suffer penalties if they run afoul of Google’s new rules on intrusive mobile interstitial advertisements. On the web, interstitials are pop-up web pages displayed before or after an expected content page, typically ads, marketing calls to action or...

Communications executives at the Davos 2017 gathering of global business leaders and government officials said they must do a better job at listening to the public. The elite leaders were taken off guard, even disoriented, by Brexit and Donald Trump’s election. The...

Radio remains a prominent channel for reaching consumers. According to MediaTracks Communications, 93% of all Americans listen to the radio each week. That’s more people than ad-supported television, which reaches 73% of consumers aged 18-34. Radio listenership is on...

Generation Z, now 16 to 19 years old, maybe even more challenging for PR & marketing than older generations. Generation Z members are more difficult to engage and even more skeptical of advertising. They skip ads three seconds faster per ad on average than Gen X,...

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