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2018-04-09 12:33:11

TGNA

Tegna

$11.00

0.035 (0.32%)

12:33

04/09/18

04/09

12:33

04/09/18

12:33

TEGNA and Premion launch DMP called Premion Audience Selects

TEGNA and Premion launched its proprietarily-built data management platform called Premion Audience Selects which includes 2,000 first-party unique over-the-top audience segments. Premion Audience Selects is a first-of-its kind DMP that will increase the value of OTT ad impressions and provide accuracy, trust and transparency as well as cross-platform reach and measurement for advertisers. Premion is TEGNA's industry-leading premium OTT ad solution platform targeting local, regional and national advertisers and agencies. Premion has partnered with MadHive, a leader in the ad tech space and a developer of video and data solutions for the media and advertising industry, and 4INFO, an identity and engagement solutions company, to launch Premion Audience Selects. These relationships are helping power Premion Audience Selects to deliver richer audience insights and targeting capabilities for OTT advertisers.

Stephens analyst Kyle Evans noted that a Third Circuit Court ruling protects the new FCC ownership rules for 6 months and he views the stay on petitions in this matter as a positive for the broadcasting group. However, he still thinks continued uncertainty around the timing and final structure of Sinclair's (SBGI) deal for Tribune Media (TRCO), high leverage and tax reform complications on market swaps as possible constraints on near-term deal activity. Other companies in the space include Gray Television (GTN), Nexstar (NXST) and Tegna (TGNA).

01/11/18

BNCH

01/11/18NO CHANGEBNCH

Strong political environment for broadcasters may be overlooked, says Benchmark

Benchmark analyst Daniel Kurnos said he thinks the particularly strong political environment for broadcasters in 2018 may be being overlooked. Kantar Media/CMAG predicts a 14% increase in 2018 political spending versus 2014 levels, which is ahead of the 8-12% increase most common during comparable political cycles, the analyst noted. Nexstar (NXST) has the greatest overall political exposure among broadcasters in contested states, said Kurnos, who forecasts Nexstar and Meredith (MDP) can grow political revenue 7% and 15%, respectively, compared to 2014. Among the other broadcasters he covers - Gray (GTN), TEGNA (TGNA) and E.W. Scripps (SSP) - Kurnos models flat political revenue vs. 2014 but said this may be "a highly conservative initial outlook."

01/04/18

WELS

01/04/18UPGRADETarget $19WELSOutperform

Tegna upgraded to Outperform from Market Perform at Wells Fargo

Wells Fargo analyst Marci Ryvicker upgraded Tegna to Outperform and raised her price target for the shares to $19 from $14. The analyst sees "a lot of potential upside" in 2018 given the company's exposure to NBC. She sees the channel benefitting from the Super Bowl and Olympics, as well as the mid-term elections.