Sunday, May 1, 2011

30 Days to Social Media Success: The 30 Day Results Guide to Making the Most of Twitter, Blogging, LinkedIN, and Facebook

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start?

Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away.

This book makes it easy to tap into the power of today's hottest social media sites to:

Get global impact out of press releases, articles, blog posts, and book reviews.
Increase your personal and corporate visibility as the go-to expert in your industry.
Build relationships with clients and connect with ideal prospects.

Network around the world and around the clock with people who need what you have to offer.
Wondering how to use social media? Looking for a way to attract new clients without spending a fortune?30 Days to Social Media Success is for you.

"Gail Martin has written a pretty nifty book of ideas. She starts with your marketing goals, and won my heart when she pointed out how important it is to IDENTIFY your marketing goals. So, before she even gets into Social Media Marketing, she points out the important of MARKETING in and of itself.

That's a welcome relief from many books that give you so much technology and so little thought-provoking, ideas. That said, her best chapter is the chapter on Twitter, which has both ideas about how and what to Tweet plus some great web links to really some very cool tools for Twitter. She also discusses Facebook vs. LinkedIn, and I got a kick out of her jokes about what sort of "friends" really are on Facebook. She nails the distinction between the two sorts of friendship - Facebook friendships vs. LinkedIn friendships.

Unfortunately, besides the chapter on Twitter, the book is weak on actual web resources and places to go to learn about social media. That's a pity because I think she knows more about the details than she lets on in this book. A fun, provocative, inexpensive read... So it will stay more on my beach reading list than my reference shelf, but still stay it will.

I teach Social Media marketing and SEO and you can find me (I love to hear comments about books, as I try to read and review as many as I can) through my profile or just Google Jason McDonald and SEO. Enjoy the book.