You want reactions to ads, taglines, monikers and “initial quick reads” on concepts

You want to test web-based products, services

You want to talk to teens/tweens

Breadth is desired, but not necessarily depth

As a Methodology, How Does Online Market Research Maximize the Qualitative Process?

Obtaining unbiased, honest responses can be easier than with in-person group research. Not only are participants invisible and anonymous, the software we use has a “privacy” feature that can require each participant to answer a question first before seeing others’ answers.

Tweens and teens actually prefer to talk online rather than in person, so online environments create a more natural setting in which to express themselves.

The client team saves time and money by not having to travel. You can view the bulletin board or real time chat discussion anywhere there’s a computer with Internet access.

A “backroom” client feature allows observers to post messages exclusively to the moderator and each other.

A virtual “whiteboard” can be used to show concept images, websites, or audio/video files. These images can be revised based on participant feedback and re-posted as often as needed throughout the course of the session.

Your results are immediate; you receive downloaded transcripts from the session at any time; no need to wait for a transcriber.

“I have used Doyle Research on numerous occasions, and have found the team to be knowledgeable, creative in recommending solutions for qualitative that works, able to turn on a dime when we needed it. We’ve had solid results and some highly insightful analysis that opened business partner eyes to some things they didn’t know but needed to.”