Some people have sensitivities, and for those sensitive to hair color, life can be bland. For some, getting their hair colored can be a grueling experience of tingling and itching. For others, it may not be an option at all.

There may be a solution.

Wella Innosense largely reduces the chance of having a sensitive reaction to hair color. This is due to its innovative technology. This dye molecule is new to the industry after decades of using two main types of molecules: Paraphenylenadiamene and paratoluenediamene.

PPD and PTD were staples in hair color until now. Thanks to the new ME+ molecule, you may be able to start coloring your hair without those uncomfortable sensitivities.