Toshiba today introduced KIRA, a new premium brand for consumers. The first device to launch under the brand is KIRAbook, an all-new Intel Ultrabook featuring the company’s first ultra-high resolution PixelPure display and a striking new lightweight and compact design precision engineered with AZ91 pressed magnesium alloy. KIRAbook embodies the elegant nature of the new brand with a striking industrial design, premium build materials and an exceptional overall experience with a two-year warranty, plus complimentary Platinum service and support.

KIRAbook is the only Ultrabook of its kind to be constructed with AZ91 pressed magnesium alloy and a honeycomb-base. This material is one hundred percent stronger than aluminum alloy, so it is tough. With a native resolution of 2560 x 1440, KIRAbook delivers 221 pixels per inch to the device’s 13.3-inch diagonal display2—a 90-percent increase over standard HD displays—resulting in razor-sharp clarity for text and a crystal clear view of photos, movies, games and more. Offered in both standard and touchscreen display configurations, KIRAbook’s touchscreen models utilize Corning Concore Glass, which offers damage resistance and a smooth, 10-point multi-touch surface to navigate the Windows 8 experience. Three configurations will be available ranging from $1,599.99 MSRP8 to $1,999.99 MSRP, featuring Intel Core i5 or Core i7 processors. The KIRAbook will be available for pre-order on May 3, 2013 and for purchase on May 12 at the more popular e-tailers

“At the core of the KIRA brand are products derived from inspired engineering,” said Carl Pinto, vice president of marketing, Toshiba America Information Systems, Inc., Digital Products Division. “Products that will carry the KIRA name will be more than a collection of the latest hardware technologies, but a statement of craftsmanship, fit and finish, and features built for the consumer’s benefit, not technology’s sake.”