Our standard-setting Playcaller App™, Play Action Map™, Playmaker Academy™, Playmaker Wargame™ and other services are based on The Standard Table of Influence™, first described in 2006 by Founder & Chief Executive Alan Kelly in his landmark book, The Elements of Influence (Dutton/Plume). It is the centerpiece of the first, definitive ontology of strategies in business, government and society, adopted by Fortune 500 companies, including Abbott, Bayer, Dell, HP, Intel, Royal Dutch Shell, SAP and VMware, and taught at The George Washington University Graduate School of Political Management and USC Annenberg School for Communication.