Think Like a PR Pro to Execute SEO

The shifts that have occurred in the SEO industry also mean that SEO professionals need to have a shift in their mindset too. SEO is no longer simply about adding some keywords to your existing content and looking for any opportunity to get a link. It needs to be much more strategic than that. Instead of adding any relevant keywords, they need to be the right relevant keywords that will attract an audience that is most likely to be interested in your product or service and could be at any point of the buying cycle. Instead of obtaining any link, it’s about finding link opportunities that adhere to the Webmaster Guidelines, are related to your niche, and will actually generate traffic to your site in addition to giving you SEO “link juice”. Obviously, these links aren’t easy to come by and require a lot of work.

This is why SEOs and website owners that are responsible for SEO activities need to start thinking like public relations professionals. A necessary component of public relations is outreach, which is a manual, labor-intensive process. In order to get members of the press or others in the industry to talk about your business or brand in a positive light in a way that attracts the attention of target audience members you need to work at it. PR professionals need to cultivate relationships that will lead to this sort of press. They need to constantly be in touch with the media and other stakeholders and in a way; they need to become great schmoozers.

At first glance you might not think that SEO involves any schmoozing, but when it comes down to it, it actually does. An SEO strategy involves an element of relationship building today too; the only difference is that the schmoozing is primarily done online as opposed to PR schmoozing, which also includes offline elements. The key to successful SEO link building today is to get other sites to link to the content that is on your site, just like PR professionals want their news to be picked up by media outlets. The best kinds of links today are these natural links, as opposed to directory listings or publishing content on article sites that will publish nearly anything.

Even if you are creating great content, what’s it worth if nobody is seeing it? This is where the SEO outreach program (that is similar to PR outreach) comes into play. You need to work at being noticed and recognized in the industry in order to obtain industry links. So how do you do this? You don’t want to just send out mass emails to anyone that you can get contact information for, that’s for sure. You need to be strategic about it and grow these relationships in the most natural way possible. One way to get noticed among content writers in the industry is to comment on their blog posts. Of course a “great post!” comment won’t do you any good. Contribute to the conversation and think of it as an opportunity to show your stuff. This could start a dialogue with the blogger and then you can go from there. You should also follow key people in the industry in social media and share their posts every once in awhile with your audience. If you are sharing for them, they will be more likely to want to help you out too.

Like many other things in life, it’s important to have connections- people that trust you and are willing to help you out. In order to make these connections, you’ll have to put your PR hat on.

Read What Full Service SEO Clients Say About SEO Firm Brick Marketing

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"went above and beyond to help us with any SEO issues"

“We hired Brick Marketing to manage our SEO, but they ended up also managing our company blog, social media marketing, helped us launch a pay per click advertising campaign, migrated our website to a new domain and so much more! Our SEO Specialist is always quick to respond whenever we had a question and went above and beyond to help us with any SEO issues.”

– Mory Creighton, CEO, Pinpoint Laser Systems

"superior knowledge of marketing on the internet"

“I have had the good fortune to work with SEO expert Nick Stamoulis and his team at Brick Marketing and it was clear form the get go that Nick had superior knowledge of marketing on the internet. The SEO campaign and technical writing that Brick Marketing provides has been impressive, where in the past we struggled to find the high levels of competence in these two skill sets. Were only just beginning with Brick Marketing and look forward to growing with their expert guidance. Thank you Nick Stamoulis and the Brick Marketing team!”

– Craig Raubenheimer, President, Roan Solutions, Inc.

"highly recommend Brick Marketing to all of my clients"

“After working with many other SEO firms and not being satisfied I finally was introduced to the Brick Marketing President and Founder, Nick Stamoulis. Nick Stamoulis has educated me about SEO and has provided me with a well rounded SEO package, not only does he offer top quality services he also educates his clients and spends the time to explain everything and their SEO pricing is competitive. I will highly recommend Brick Marketing to all of my clients. Brick Marketing is an A+ for SEO services.”

– Mike Cardella, Integrated Computer Services

"Brick Marketing has been a tremendous resource for our business"

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– Ellen Parlee, Parlee Farms

"Brick Marketing is levels above all others...an integral part of my team"

“I have formed an invaluable marketing partnership with Brick Marketing. Nick Stamoulis and the rest of the Brick Marketing team are professional, timely, thorough and take time to, not only succeed at the tasks, but also educate myself and my team on the strategies in the process. Since my first encounter working with Brick, I’ve changed organizations and have taken them along with me…they are that good! In my experience in working with many outside agencies who over-promise and under-communicate, I can truly state that Brick Marketing is levels above all others and vested in our relationship. They are not just an SEO consultant, but an integral part of my team. I highly recommend Brick Marketing for any company looking to significantly increase search engine competitiveness and internet presence.​”

– Jodi Murphy, Marketing Director EUXmedia

"Our keyword rankings have improved and traffic has increased"

“The Brick Marketing team, was critical to ensuring that our new Web site is optimized to drive maximum traffic. Our keyword rankings have improved and traffic has increased thanks to her assistance and advice. In addition, they executed a strategic link building program that helped further increase Web traffic.”

– Lauren LaFronz, Director of Marketing, enChoice, Inc.

"Brick Marketing is "solid" when it comes to support for SEO marketing advice"

“I had been impressed for a long time with the content that Brick Marketing was sharing in their informative blog posts and articles. I chatted with Nick Stamoulis a couple times and decided that he was the expert I wanted to work with. I have worked with Brick Marketing for about six months and they have helped us resolve several SEO related issues pertaining to our website. Our account rep is always just an email away with answers to any questions I have and suggestions for how we can improve what we’re doing. Brick Marketing is “solid” when it comes to support for SEO marketing advice. I definitely recommend them if you want to feel more secure about how your website is performing in searches and have the confidence that everything being done to improve your rank is white hat and legit.”

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"dependable, professional SEO company"

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"traffic has increased over 80% year-over-year"

“When we started working with Brick Marketing, we had just been subjected to a Google algorithm update and our websites both took substantial hits to traffic. Within a few months, Brick has taken both of our websites to pre-algorithm traffic and conversion levels, and for the CallFinder site, the traffic has increased over 80% year-over-year. Their expertise in SEO, responsive design, and content marketing helped us turn the situation around, and we could not be happier with the results we’ve seen in just our first four months of working with them. The team we work with at Brick Marketing is always available for off-the-cuff consultations and are at the ready to provide recommendations and suggestions to improve our site’s appearance and performance. They are truly a hands-on partner, which is immensely valuable to our business.​”

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“Brick Marketing is extremely valuable for feedback and advice in many aspects of marketing, not just SEO and I look forward to continuing to work with them over the long term to continually improve our business and increase sales. That’s what it’s all about. Just like their name implies, Brick Marketing is rock solid and essential in building a strong marketing foundation.”