Clayton Christensen, the world’s top management author, wrote in the Harvard Business Review about what customers really want. Along with Taddy Hall, Karen Dillon, and David S. Duncan, Christensen explains that product developers often fail to deliver products that customers want because they “focus too much on building customer profiles and looking for correlations in

If we were to ask you “What are the three most common health issues in the US today?”, would “hearing loss” have been anywhere on your list? Probably not. And that’s ok; it very simply is not commonly seen to be a large-scale problem. The reality is, it’s right behind heart disease and arthritis as the 3rd