A device that will take on the likes of the Sony SmartBand and the Jawbone UP24, the WERAM1100 packs in the usual array of lifestyle band features such as step counting, distance measuring, calorie recording and sleep statistics.

The two week battery life is a result of "signal processing technology expertise that Toshiba has cultivated in its semiconductor business". The WEARM1100 is able to determine activity levels and whether the user is asleep - eliminating the need to enter a specific modes on the accompanying smartphone app.

In terms of features it's not exactly a unique device and it doesn't really sound as if it's offering anything else to the wearable market that isn't already available.

However, it's yet another indication that the traditional tech powerhouse brands want in on the wearable tech revolution. Let's just hope that, unlike the tablet market that was saturated with substandard devices (with Toshiba definitely guilty in that respect), the electronic giants can tap into their heritage and areas of expertise to enhance the options for consumers.