Tag: Advertising

Karwoski, O. (13 April 2016) Career Center. [Personal Photograph.]On Wednesday, April 13, I went to the career center for a walk in appointment. Before this class, I wasn’t even aware we had a career center with free advising on campus. I met with Meghan and we talked about resumes. Currently, my resume is just a simple word template resume but with my fields, I want to make my resume make me stand out to employers. We talked about use InDesign to great a resume that can show off my skills with the software as well as looking clean and presented nicely.

My next question was about experience from during high school, Meghan told me this is very person dependent because of other experience you may that that is more recent but also how relevant the older experience is. For example, she suggested I keep high school yearbook as a bullet point but take of a job that I had my sophomore year because it was awhile ago and I have newer and more relevant experience.

We also briefly talked about cover letters and how these should not just be a summary of your resume, but rather you should do some research about the specific company and talk about how your experience and skills would be a valuable asset to them.

When I left, she gave me a packet with information on what type of things to include in a resume. One thing that she said may be valuable for me would be to include a section with relevant course work, which I hadn’t considered before. She suggested I make a resume that shows a little more of my creativity and adds some of the elements we discussed to bring back in to meet with the person who deals specifically with advertising students. Over all, this meeting was very helpful and I plan to go back.

SEM stands for Search Engine Marketing. People use it to bring more visits to a web page. For my CAP 105 class, I was assigned to come up with five words or phrases I thought people would search for when looking for my blog.

Heres what I came up with:

Advertising…….. 135,000

Technology………301,000

“Final Cut”………60,500

“How To”…………550,000

GVSU………………60,500

With this list I used Google Keyword Tool to see how frequently these terms were searched. The numbers listed above are the number of times per month (averaged from the last twelve months) that the term is searched. Below is a graph of the same findings of all the words combined.

Karwoski, O., (2 March 2016), Graph 1., [Screenshot]These terms are all pretty broad. The next step of this assignment was to use Google Keyword Tool to find five alternative words that may work better for helping people get you my blog.

Heres what I found:

“Website Advertising”….. 10,560

“Cut 7” …………………….. 13,030

“Latest Technology” ……..21,800

“GVSU Allendale”………… 240

Marketing…………………… 748,170

If I wanted to try and bring more traffic to my blog, I could incorporated some of theses alternative keywords. I could say that “I attended school at GVSU Allendale, but that there is also a campus in downtown GR”. Or “In my CAP 105 we are learning about the latest technology used in advertising.” “For this project, we learned how to use Final Cut 7.” “Because of today’s technological advances, website advertising now plays a huge part in advertising.” And finally, “Advertising and marketing are closely related.”

I found this project very interesting and can see how using software like this would be helpful in getting your website more views.