Branded

Michelle Donegan

Monday 01 August 2005

France Telecom is taking its strongest international brand and painting the other divisions in its colour. But how bright is Equant's future?

What do you do with a business telecoms service provider with a high profile name and a growing reputation for service delivery, but which is struggling to make money? Rebrand as Orange, a product and brand with a mass market consumer following, but profitable!That's what France Telecom is doing, in...<continues, see below>