Placebo is Daniel Madison's most recent book containing the thoughts of a man pushing the boundaries of what is possible with a deck of cards. Each Reward's store book has been individually signed by Daniel, and contains a small gift.

This is a collection of sleights and ideas for deception with playing cards.
Sometimes difficult, sometimes simple, always risky.
Ideas that should not work, but do.

These are trophy moves, not for laymen,
but boasting moves for the entertainment of the privy.
Routines and effects are merely vehicles for ideas.

I offer no direction, sometimes suggestions
but deliberately no more than ideas.
If you think they work or not, you are right.

Welcome to Magic. Perform like never before.

At Ellusionist, we have one goal: to give you the power to perform magic beyond belief. We want to make you the life of any party. We want to make you into a performer. Composed of 12 individuals, we barely sleep, and we will do anything necessary to bring you the best magic, the best talent, the best training and playing cards possible.

We manufacture many of our own magic supplies, tricks, effects, and custom playing cards. We strive to create the very best magical products the world has ever seen. We work with the United States Playing Card co and have produced 14 lines of playing card decks that are repeatedly acclaimed by top industry pros and magic enthusiasts all over the world.