It’s good to see the world’s biggest drug company, Pfizer, using video to support its mega-bid to buy UK pharmaceuticals giant AstraZeneca. And this morning (Monday May 12) they introduced another element into the equation. A smilier and more human spokesperson.

This UK media statement by Ursula Lidbetter, new chair of the troubled Co-op, uses the Sympathy, Action, Inquiry formula. It also shows how it’s possible to speak confidently even when there’s not much you can say!

I think Ms Ledbitter did a good job in the circumstances. Possible legal action, several big […]

DC Comics fans have been baffled for years about why Clark Kent, the world’s most diffident reporter, never gets fired. Imagine the frustration of Daily Planet editor Perry White. He’s running a news outlet in a city where people keep […]

I very much enjoyed today’s Communicate! 2013 conference in Bristol, so thank you to all those who gave me such a warm welcome. I was asked about my budget professional film kit and promised to post about it, so here goes. Amazingly, you can now set yourself up as a […]