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Anthony Ghergetta from The App Studio in Melbourne spoke at Radcomms this morning on the changing face of car radio.

Speaking of the increasing competition for the 'car dashboard', Anthony said:

"For the first time, broadcast radio is about to be challenged for its prime position on the car dashboard. The two-knob car radio experience is well and truly over. In the United States this has already happened. Ten years ago terrestrial radio was disrupted by satellite radio and, more recently, it’s the online music radio services such as Spotify and Pandora.

Audio access to the car is no longer governed by a broadcast license, the auto manufacturers themselves are now the gatekeepers.

And its not just new radio or new music services that existing broadcasters should be worried about. There is nothing stopping AFL media from teaming up with Telstra, their current media partner, to create an in-car application to broadcast game-day matches in competition to, or at the expense of, traditional broadcast radio.

13.
The fact of life for radio
While every other content
player has everything to gain by
accessing the car
dashboard, only radio has
everything to lose.

14.
Broadcasters should be adding
more Internet to radio, not
simply more radio to Internet.
Mark Ramsey

15.
Music Radio
Apps
• Personalised for each listener
• Can skip content
• Learns the listeners preferences
over time

16.
Broadcast
Radio Apps
• Same content at the same time
for every listener
• Can’t skip content, can’t
customise
• No feedback loop – does not
learn the listeners preferences
over time
• Adds very little value over the
existing AM/FM/DAB stream

17.
Ask your audience if they’d
rather skip a song on their
favourite radio station or switch
to a different station that isn’t
their favourite.
Mark Ramsey