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Wednesday, December 19, 2012

Club Penguin Kicks Off 6th Annual Charity Program, Coins for Change, in #1 Virtual World For Kids

"Club Penguin players are changing the world through online play this holiday
season as part of the sixth annual Coins for Change event. Running from
December 20 to January 2, the Coins for Change program helps players
celebrate the true meaning of the holidays by donating the virtual coins
that they earn playing games online in Club Penguin to real-world
causes that matter to them.

For this year’s event, Club Penguin will host the biggest virtual
bake sale ever, with players baking millions of in-game cookies and then
buying cookies using their virtual coins to determine where Club
Penguin will contribute its annual $1M USD donation.

"Penguins can participate in the virtual bake sale by visiting the all
new bakery and cooking up three different kinds of cookies to benefit
Coins for Change. At the end of the event, players’ virtual donations
from the bake sale will serve as votes to determine how Club Penguin
will divide its $1M USD contribution among the pre-selected charitable
projects. The votes determine the percentage of donations made in three
areas: providing medical help, building safe places and protecting the
earth.

To reward players for participating in Coins for Change, when they
virtually buy the special bake sale cookies, they will be transformed
into new holiday characters for a short period of time. All players can
transform into toy cars, while members are rewarded by transforming into
reindeer puffles and ‘frost bites,’ which allow them to temporarily
freeze in-world items.

“Over the past six years, Coins for Change has inspired
our players to take action and make a difference in the lives of
millions of kids and families all over the world,” said Chris Heatherly,
head of Club Penguin. “We hope this year’s Coins for Change virtual
bake sale empowers our players to start similar programs and make a
positive difference in their local communities.”

Through programs like Coins for Change, Club Penguin has given a
total of $9M USD to charities all over the world, and will cross the
$10M USD donation mark later this year, further raising social
consciousness among the more than 175 million players who take part in
the online community. In last year’s Coins for Change event, kids
donated over 10 billion coins to help make the world a better place.

As a result of these generous in-world contributions kids
have made to Coins for Change, Club Penguin has already helped an excess
of one million people in more than 42 countries by funding projects
such as:

20 schools built for over 20,000 children

25 school libraries built for over 50,000 children

27 playgrounds for over 85,000 children

33 clean water projects for over 50,000 children & families

Youth engagement & education programs around the world for over 1,000,000 children & families