Brian Rothschild: This is really the culmination of our first 16 years in the United States. The mission is really dedicated to providing young people with free hands-on opportunities to create original music, video, photo and digital media projects of all kinds. There’s a crew of three, they live on board. They are travelling to schools and colleges, universities, on tour with artists, festivals.

Wherever we go, we’re working usually with young people between the ages of 14 and 15 years old. They may be very experienced, or they may have no experience whatsoever. We’re not a facility that is looking for the next big star, although we have worked with some very talented students. It’s really meant to provide them with opportunities to see new career paths.

That being said, the core work has really been working with a group usually of 8 to 12 students on a given day. They come early in the morning and they’ll work with the engineers to come up with an idea for a song or a video. We have a session up front with the students to assess who they are, what their interests are, what kind of music they like. A big part of the process is about collaboration. Over the course of a single day, they’ll do everything from scratch.

So it demystifies the process?

In so many cases and for so many young people, they see the star that’s on stage, they see the finished product and they don’t realise there are so many people behind the scenes that are also involved in the creative endeavour, in the whole technical aspect of it.

The bus is modelled on the same layout at we have in America, but this is much, much bigger as it has pop outs on either side. It’s adaptable, so it can be one big open space, or can be set up as two 5.1 surround sound studios. All the products are provided by our partners and sponsors, so Apple computers, Gibson and Epiphone guitars, Sony cameras and Audio Technica microphones.