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Avi Savar's doing a nice job of distinguishing Big Fuel from the pack. With Neutrogena, FOX, MySpace, Johnson & Johnson, DHL and more, they're getting some good business. In thinking about how we might begin to work with them, I checked out their Big Fuel's new self-promo video, which sets up Avi's vision...
Compare that to the one Big Fuel made a year ago, and you can see how they're making strides...

Patrick Hosmer's new blog post today -- "Branded Censorship Will Make Us All Rich" -- is pure genius. Patrick's a great young producer, another breakout talent from the land of mtvU (there's something in the water at mtvU).
Patrick's a graphic designer, writer, editor, producer...basically a one man creative force. He's not just brilliant, he is funny, handsome, funny, incisive, sarcastic, gregarious, kind and funny as shit.
Today he makes a strong, first-ever case for "branded censorship," and I am convinced he's on to something. Here are some photos from his piece. Click here for the full post.

Again we sent our intrepid office mate out to find out what exactly we are supposed to be doing. Here's Ashley Simon:
Thought I'd try one more time to see if the general public could help me figure out wtf branded entertainment is. This time I ventured to my hometown in Grosse Pointe, Michigan in the hopes that my fellow midwesterners could do better than Times Square tourists. In the absence of a huge metropolis I ambushed Grosse Pointers in their natural habitat: the country club.

To view Ashley's first installment of "What Is Branded Entertainment," click here.

Because it's fun to do until we get busted, welcome to the first installment by Something Burning's special guest contributor, Ashley Simon, in which Ashley attempts to define what our department should be doing.
Today, Ashley befriends the thoughtful pedestrians of Times Square, and they're kind enough to try and help us understand what Branded Entertainment is. See for yourself, then follow Ashley on Twitter at @KickAsh13.