Case Studies

The client, a telecom major, wanted to improve the governance of visual merchandising operations through standardizing and monitoring merchandising operations in outlets selling its recharge cards and coupons. The requirement was to digitize the planning and execution of merchandising in the field on a real time basis while the data collected was to be shared with reporting managers through interactive reports and dashboards.

Approach

1Channel, our in-house mobile based field force automation solution, was the perfect fit for the client’s requirement. Built with a focus on process compliance monitoring and streamlining of field reporting, it improved visual merchandising governance in the following manner: