Functional devices that appear to discharge a projectile at high velocity, whether for sport, self-defense, or combat
(Note that we err on the side of caution and apply this policy to sporting or recreational guns that can cause serious harm if misused, or that appear to be real guns.)

Any part or component that's necessary to the function of a gun or intended for attachment to a gun

Examples: Gun scopes, ammunition, ammunition clips or belts

Dangerous knives

Knives that are designed or promoted as products that can be used to injure an opponent in sport, self-defense, or combat Any knife design that provides a confrontational advantage (including disguised appearance or assisted-opening mechanism)

What you can do

Remove that content from your landing page. If the site that your ad leads to contains content that we don't allow, please fix the landing page to make it comply. You'll then need to request a site review before moving on to the next step of changing your ad text.Review my fixed website

Remove that content from your ad. If your ad violates this policy, please edit it to make it comply.Take me to my account

On your Ads tab, hover over the ad you want to edit.

Click the pencil icon next to your ad to edit it.

Click Save when you're done.

Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Read the policy above to learn what we don't allow. Note that if your site is largely dedicated to guns, gun parts, or similar content, you won't be able to advertise with us.

Remove that content from your landing page. If the site that your ad leads to contains content that we don't allow, please fix the landing page to make it comply. You'll then need to request a site review before moving on to the next step of changing your ad text.Review my fixed website

Or, you can choose to change your destination URL to point to another page of your website that doesn't include this type of content.

Remove that content from your ad. If your ad violates this policy, please edit it to make it comply.Take me to my account

On your Ads tab, hover over the ad you want to edit.

Click the pencil icon next to your ad to edit it.

Click Save when you're done.

Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Read the policy above to learn what we don't allow. Note that if your site is largely dedicated to dangerous knives or similar content, you won't be able to advertise with us.

Remove that content from your landing page. If the site that your ad leads to contains content that we don't allow, please fix the landing page to make it comply. You'll then need to request a site review before moving on to the next step of changing your ad text.Review my fixed website

Or, you can choose to change your destination URL to point to another page of your website that doesn't include this type of content.

Remove that content from your ad. If your ad violates this policy, please edit it to make it comply.Take me to my account

On your Ads tab, hover over the ad you want to edit.

Click the pencil icon next to your ad to edit it.

Click Save when you're done.

Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Read the policy above to learn what we don't allow. Note that if your site is largely dedicated to weapons or similar content, you won't be able to advertise with us.

Remove that content from your landing page. If the site that your ad leads to contains content that we don't allow, please fix the landing page to make it comply. You'll then need to request a site review before moving on to the next step of changing your ad text.Review my fixed website

Or, you can choose to change your destination URL to point to another page of your website that doesn't include this type of content.

Remove that content from your ad. If your ad violates this policy, please edit it to make it comply.Take me to my account

On your Ads tab, hover over the ad you want to edit.

Click the pencil icon next to your ad to edit it.

Click Save when you're done.

Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Remove that content from your website. If the site that your ad leads to contains content that we don't allow, please fix the site to make it comply. You'll then need to request a site review before moving on to the next step of changing your ad text.Review my fixed website

Remove that content from your ad. If your ad violates this policy, please edit it to make it comply.Take me to my account

On your Ads tab, hover over the ad you want to edit.

Click the pencil icon next to your ad to edit it.

Click Save when you're done.

Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

Read the policy above to learn what we don't allow. Note that if your site is largely dedicated to tobacco products or similar content, you won't be able to advertise with us.

Remove that content from your landing page. If the site that your ad leads to contains content that we don't allow, please fix the landing page to make it comply. You'll then need to request a site review before moving on to the next step of changing your ad text.Review my fixed website

Or, you can choose to change your destination URL to point to another page of your website that doesn't include this type of content.

Remove that content from your ad. If your ad violates this policy, please edit it to make it comply.Take me to my account

On your Ads tab, hover over the ad you want to edit.

Click the pencil icon next to your ad to edit it.

Click Save when you're done.

Once you edit and save your ad, it gets sent to us for review. Most ads are reviewed within 1 business day, though some can take longer if they need a more complex review. If we find that you've removed the unacceptable content from your ad and landing page, we can approve your ad to start running.

If you aren't able to fix these violations or choose not to, please remove your ad to help prevent your account from becoming suspended in the future for having too many disapproved ads.

What happens if you violate this policy

Ad disapproval: Ads that don't follow this policy may get disapproved. A disapproved ad won't be able to run until the policy violation is fixed and the ad is approved.

Domain disabling: We may suspend websites that violate this policy, meaning that the website can no longer be advertised until the problem is fixed.

Account suspension: An account may get suspended if you have several violations or a serious violation. If this happens, all ads in the suspended account will stop running, and we may no longer accept advertising from you. Any related accounts may also get permanently suspended and your new accounts may get automatically suspended at setup. Learn more about suspended accounts.

To ensure a safe and positive experience for users, Google requires that advertisers comply with all applicable laws and regulations in addition to the Google AdWords policies. It's important to familiarize yourself with and keep up to date on these requirements for the places where your business operates, as well as any other places your ads are showing. When we find content that violates these requirements, we may block it from appearing, and in cases of repeated or serious violations, you may no longer be able to advertise with Google.