Ross McArthur, director of sales and business development for Net Driven, will discuss how to determine the right channels for online engagement and how to connect with customers through consistent posts and intriguing visuals.

“I think everyone can agree the tire industry has changed drastically over the past few years, and so has how tire dealers need to communicate with their customers,” Mr. McArthur said.

He also has worked for Fortune 500 companies including Michelin North America Inc. as a corporate sales partner where he was responsible for industry education and driving sales. Additionally, Mr. McArthur worked at Target Corp. as a part of its marketing team and brings a combination of automotive and marketing expertise to the industry.

TIA Executive Vice President Roy Littlefield called the webinar “an excellent opportunity for tire dealers to learn more about how their customers are interacting online and how to participate in the conversation.”

For more information or to register, visit TIA’s website or call 800-876-8372.