Evangelism/HacksBlogPromotion/

Goal: Promotion of Hacks.mozilla.org - grow the community around hacks.mozilla.org (followers)

How: A campaign around a short video creating a tease for the upcoming hackability articles and additional buzz during the 5 days when the articles are being published

Who: Irina (marketing), Tristan (for the story) and Paul

The idea would be to publish an exciting video about hacking Mozilla which will be used as a tease and for promotion after the first articles have been published. To promote "Mozilla hackability on hacks.m.o"