Town Sprayed With Scent to Attract Women

If you don't look closely while watching this tongue in cheek news reel about a female-deprived town in Alaska that scented itself aerially to attract women, you'll miss the fact it's a viral for Axe Deodorant. The clip is peppered with witty one liners and quips delivered non-chalantly and straight-faced making for, in our opinion, an effective piece of viral marketing.