Social Media Case Study: How HCL ME Tablet Received Over 10,000 Entries for its Children’s Day Contest

Brand Name

Agency Name

Objective

Use social media to connect with parents and engage them in conversations pertaining to the use of technology, thereby communicating the benefits of the product

Challenge

Frequent use of gadgets, technology and the web is considered to be a strict no-no for children. How do they then create a positive environment to pass on their message?

Execution

They used Children’s day as a perfect time to start the conversation with parents. They also chose a topic that would be close to their hearts – parenting in the digital age. Over the next three days (starting 14th Nov) 2 questions pertaining to modern day parenting were put up everyday and parents had to offer their solutions.

Every question had a winner based on the entry. The winners won a ME CHAMP Tablet for their child as a Children’s day gift!

Results

Within the first 15 minutes of announcing the campaign, #MEandMyChamp starting trending.

#MEandMyChamp trended 3 days continuously. Even when all of social media was abuzz with Sachin Tendulkar’s farewell