As our upcoming exhibition at AIA Orlando became a not-so-far-off
reality, we began to consider, as we always do, how we could best get
the word out.

And once again we were faced with the dilemma of static advertising
and a dynamic product. How do you effectively communicate the magic of
Tudelü, when the magic primarily lies in its movement, but the ad
stays still.

We perused trade publications and tradeshow guides, and combed through
page after page of advertisements featuring beautiful photography. How
to set ourselves apart? How to get eyeballs on the page? How to convey
that we’re really different?

So we threw caution to the wind and decided on a new direction –
illustration. It’s colorful, it’s bold, and it’s a little bit out
there. But why not? So are we!

We’ve always thought about things a little differently, especially
space. We’ve never let ourselves be defined by the walls around us.
We’re taking our love of freedom of space across the country – one
home, one office, one school, one church – at a time.

We’re looking forward to unveiling our brand-spanking-new full-page
color advertisement in Architect Magazine…and to heading on down to
sunshine and warm temps in the Orange State for the American Institute
of Architecture Show.
We’ll be featuring our newly engineered system and hope you’ll check it out.

To show or not to show, that was the question. Shows are costly and distracting, and their results are often ambiguous. On the flip side, shows, and ICFF in particular, are where we get to meet thousands of industry professionals – architects, designers, developers or individuals – and hear their reactions and feedback.

And that is invaluable!

That is our biggest win from the show: people sharing their ideas, offering suggestions, telling us where they’re thinking of installing a Tudelü wall – man cave, someone quipped in jest. It’s what keeps us rollin’.

Humble yet decisive, bold with more than a hint of charm, Filip De Boeck impressively leads a creative team of professionals in the spectacular office of InSites Consulting, an innovative online research agency with a focus on customer-centric collaboration initiatives. Located on the 30th floor of a midtown Manhattan high-rise, the office boasts a spectacular view and a super stylish “concrete garden” inspired design.

Naturally, when it comes to quartering off a section in his otherwise open office for the conference room and lounge area, he choses Tudelü. Not surprisingly, Filip, with a keen eye for design, has a clear vision for the Tudelü wall: a bold graphic facing the lounge area, and felt, in our favorite orange color, for the conference room, for added acoustic benefits.

The space easily transforms into an event space when the wall is open, which InSites uses for larger client events. Filip points out that the Tudelü wall “has not only added to bring color to the space, but as important, the felt covering really helped the acoustics in the conference room. Double benefit!”

Filip concludes that he “would definitely recommend [Tudelü] if you are looking to bring design and functionality together in an affordable way.”

Tudelü was tasked to create 32 feet of retractable dividers between the pathway in One World Observatory and the See Forever™ Imaging section, with no anchors to the floor, or support to the ceiling or wall.

Tudelü’s Custom SolutionWe rose to the challenge by creating 2 impressive 16-foot free-standing partitions out of stainless steel to match the sleek aesthetic of the space, with a custom step and repeat pattern of the One World Observatory logo.