For Internet advertisers, the main event face-off for 2012 is the on-going battle between social media and search for the attention of advertisers. On the one hand, search has a much longer, more complete history than social media...

When IDInteract Founder, CEO and Chief Architect Matt Standish managed 1,769 applications, 25 petabytes of data and seven channels, as well as spent hundreds of millions of dollars to do so as a mobile executive at companies like AT&T...

Bing's Snapshot, which displays information such as maps, movie times and restaurant menus directly within search result pages, now includes two new categories – people and landmarks. Snapshot is the middle column between...

Merchants tend to put the majority of their social resources into sites like Facebook or Twitter, but it might be time to shift some of that social focus to Google+. This is because having a profile on Google’s emerging social...

Email remains one of the most important avenues for marketers trying to reach relevant customers on the Internet. However, the Web is (always) evolving, and the best practices of yesterday don’t necessarily hold up as well as...

Almost everyone who starts out blogging is told to write about something they love – it's common advice because it's sensible advice. But even if you are hugely passionate about a subject there are going to be days when...

What was once viewed as intrusive, if not creepy, today is a convenience and a consumer demand. This is, of course, is personalized online customer experiences. And Monetate , a technology solution that leverages real-time and historical...

As retailers race to provide a seamless multichannel experience for consumers, there is one area for concern – e-receipt return fraud. The term mutlichannel (or omnichannel) is more than a buzzword. Today’s consumers are...

Christmas and other gift-giving winter holidays are getting closer and this year is expected to see more online shopping than ever before. Will this holiday shopping season be a sign of things to come – culminating in the end...

Shoutlet just unleashed a host of new enhancements for its platform, which make it easier than ever for users to build, launch and analyze social marketing campaigns. Shoutlet 6.0 includes tools for social ads, analytics, contests...

Customers can now replicate Riak Cloud Storage (Riak CS) data across multiple data centers to assure its users that they can avoid disruptions from outages and serve content faster to multiple geographic locations, all while building...

By Lewis Bassett, Bassett Providentia Ltd In the first article of this series, I explained how you could use Google AdWords to build a customer or lead vending machine and buy new customers and leads whenever you need them. I showed...

The evolution of the Internet has taught developers that the key to creating a successful website is to build for better usability. This means that a website should be optimized so that visitors can easily navigate it without having...

The proliferation of digital media has made it easier for companies of every size to sell and market effectively. In fact, The Public Relations Society of America (PRSA) shared data from private equity firm Veronhis Suhler Stevenson...