Zeitgeist 2010: How the world searched

Singapore

In this year’s Zeitgeist list for Singapore, many were searching for popular vacations
within the Asia Pacific region (like to Hokkaido, Tibet, Taiwan) while others kept
up-to-date with a slew of prominent events (like World Cup 2010, Commonwealth Games) and
the latest tech trends to hit the market (ipad, iphone). Thanks to recent pop culture
happenings, Singaporeans also put their search skills to good use by looking up
definitions of unfamiliar words such as “inception” and “Illuminati”.