China Animation Industry Investment Research Report 2011

Type：Annual Report

Pages：250

Charts：

Price：3000 $ 2300 €

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Abstract

The research and analysis conducted by EntGroup shows that, the scale of Chinese animation broadcast market is up to RMB 5.5 billion in 2010, up 33.4% compared with that in 2009, accounting for 24.1% of the total market share of animation industry in the year. The broadcast market revenue is expected to reach RMB 10.1 billion in 2012, a 31.5% increase in terms of market share. Revenue of animation related products will be up to RMB 15.3 billion in 2010. Though the growth rate of animation related products is lower than that of broadcasting market in the next three years, it maintains a rapid growth and the market scale is expected to reach RMB 22 billion in 2012.

In 2009, the market scale of animation film in China is RMB 620 million; a rise of 121.4% from the market scale in last year, and is expected to reach RMB 3.2 billion in 2012. The market share of animation film in the total film market will maintain a steady rapid growth, rising from 10% in 2009 to 15.2% in 2012. The growth of animation film market depends on the amount and the quality of animation films as well as audience. Some parents and adults are becoming the primary audience of animation films.