The “casual luxury” market is now open to a new demographic: teens. In the years since Abercrombie first emerged from its prepubescent state, as a failed sporting goods distributor, they have significantly improved their image.

At the age of 21, Brooklyn native, Mali Romeo is quickly making a name for herself. Yeah, she’s only 21 and instead partying or spending weekends at the Hamptons, she’s behind clothing racks working vigorously managing her e-commerce shopping company, and designs for future collections.