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Photographer: Jodi Jones

The floaty, placelessness of fast fashion sets the tone for the global garment game. It claims no designer, no source, no history. Items haunt the sales floor with the silent chuckle of a post-rational meme—flickering past consumers, leaving no trace. It all happens so quickly, it may as well have never happened at all.

The haze of profit and speed has created a system preoccupied with the aesthetics of its own disappearance.

In the late Nineties, as the global garment trade gained momentum, John Patrick had to ask: Is sustainability a possibility? Or just a kludge patching the disconnect between eco-anxieties and offshore realities?