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140 characters about me Digital
content-maker from way back (yes, the ‘90s) living a hybrid life amongst brands, search engines, social networks and websites. I work here I write here www.markpollard.net I tweet here @markpollard

Step 1. Work out your
marketing challenges Step 2. Work out who’s worth what to you Step 3. Work out what a ‘conversion’ means to you Step 4. Work out what you’re about Step 5. Work out what your competition is up to Step 6. Work out where the people are Step 7. Work out how they are where they are Step 8. Work out how to get their attention Step 9. Work out how to persuade Step 10. Work out your ask