If you would like to start advertising as soon as possible, please contact us now.

If you also have a requirement for organic SEO services, then you will be able to benefit from an integrated approach to SEO and PPC. If not, then we can provide standalone PPC services.

Top rankings in the free search results are the instinctive goal for many but there are distinct and compelling advantages to paid search marketing that cannot be matched by any other form of advertising. Some of these include vast reach, highly selective targeting, dynamic flexibility, performance measurement and budgetary control.

As the top spots in the free search results become ever more fiercely contested, top rankings for very valuable search terms may be out of reach for many but our pay per click advertising offers you more certainty that you will reach people at the precise moment they are actively trying to find your products or services.

New PPC campaigns – service features

Exploration of your goals
Discussing your objectives and how our PPC management service might integrate with any other marketing activity you may have.

Keyword research
Using our expertise to pinpoint which keywords will attract the right people at the right stage of the buying cycle.

Campaign design
Deciding upon the structure of your campaign and how its keywords, ads, ad groups and landing pages will be thematically focussed and organised to correspond with your products and services to ensure maximum efficiency and ROI (return on investment).

PPC account set up
Setting up the account from scratch if need be. This account will belong to you so that you retain control and can seamlessly switch PPC companies at any time.

PPC budgets
Agreement of your daily and monthly advertising spend. Once your budget is set up in your campaign by us, it will never be exceeded without your express permission.

PPC campaign set up
Creation of your campaign/s and its ads with keyword optimised compelling text, including call to actions where appropriate.

Reporting
Keeping you informed about campaign performance by the provision of standard and custom reports each month to ensure you have visibility of all key campaign performance metrics and are therefore able to assess performance and remain in control.

PPC campaign management and optimisation
Reviewing and continuously testing which elements of your campaign are working best and optimising your campaign to get the best return from your investment. This may involve changing keywords, keyword match types, ad copy, bidding method or any other aspect of your campaign that might be improved. All within the agreed budget.

AdWords conversion optimiser
Once your campaign has been established for a sufficient period of time and, provided it has sufficient volumes of data, we may be able to use AdWords conversion optimiser to automatically and dynamically adjust your bids to direct your advertising spend towards your more profitable keywords.

AdWords developments
Keeping abreast of the latest AdWords features introduced by Google and ensuring your campaign benefits from them.

Review of existing PPC campaigns

One off review
Tried AdWords before but not happy with the results? You might be staggered how much cheaper and more efficient campaigns can be when they’re optimally structured and targeted.

And remember, it’s not just – or even necessarily – about reducing costs. It’s about conversions, profits and return on investment.

Timescales

Straightforward small campaigns can be up and running in a matter of hours. Larger campaigns will yield a much higher return in the long run if more time is spent researching and designing the campaign structure at the outset. Either way, it need be no longer than a few days from the point of contacting us, before your website starts to receive more, highly targeted visitors eager to buy your products or services.