Tokyo: High Fashion Coffee In Harajuku At The Cup - Sprudge

You can find Laforet at the intersection where Harajuku bleeds into Omotesando—an area where shopping centers stand tall, and smaller boutiques hide in backstreets behind flagship stores for major international brands. Laforet is seven floors of fashion—boutiques and brands the names of which baffle and enchant—largely aimed at young women, in a staggered floor design that feels equal parts charming and confusing. It’s a mesh of youth culture with bright, diverse fashion styles and unique architecture. And now, courtesy of The Cup , it’s caffeinated. The Cup, produced by The Coffeeshop and opened in mid-June of this year, hopes to introduce youth to specialty drinks—the idea that with careful attention to source, process, and extraction, the cup itself becomes a medium for a new experience. To this end, The Cup offers three choices—coffee, cocoa, and tea—and does so in a m...