A compendium of thoughts about the media industry in general and a convenient place to collect all of the Segue City You Tube videos from Dain Schult that have been made for GET - Global Entertainment Technology, Inc.

Global Entertainment Technology, Inc.

On The Air Everywhere

Thursday, November 17, 2016

Who's Zooming Who?

Having been in radio since 1968 and with a college degree in
Commercial Music/Recording in the Seventies whereby I was then hereby qualified
to work with a record label, I understand better than most the conflict
here. I also know that the record
industry is a perfect example of what it looks like these days if pretty much
everyone involved in it did too many recreational/industrial strength drugs for
decades…

And that is the
problem.

The record industry did it’s damnedest over and over again
to kill every kind of digital media it deemed dangerous to the on-going franchise
it controlled by way of music everywhere… For decades, digital audio cassettes
were effectively throttled; CDs survived only after the record industry figured
out they could make a killing off of them for next to nothing; and Lord knows
they tried everything to stave off the Internet and MP3 files…

But they failed at that completely and now karma follows
them wherever they go.

So that is the crux of everything here. Artists who should be in rest homes have to
prop themselves up and go touring again still to make enough money to
survive. But that isn’t terrestrial
radio’s fault. It is the record industry’s. Yes, every artist and band should have
carefully considered what they signed that was in their contracts with the
labels… but they didn’t and now both the artists and labels feel like it is terrestrial
radio’s fault and all of the stations owe them big time.

They are mistaken, it is completely the opposite. Without the decades of free radio airplay,
the record industry would be for nothing and bands would still be playing in
their garages for free…

But since the default reaction these days is to wet one’s
pants, cry, scream and threaten to riot if someone or some group doesn’t get
their way, both the artists and the labels look to the government to make
things right for them without a second thought as to the damage that would
wreak in broadcasting.

Newsflash – that governmental action approach just left the
station for four years at least on November 8th…

Sound Exchange is the bane of Internet Radio’s
existence. They are a major reason why
Internet Radio isn’t profitable right now.
And it won’t be in the future until some semblance of intelligence,
rational behavior and true sense of fairness shows up… but the labels just keep right on killing
every goose that lay the golden eggs upon which everyone could enjoy and
benefit…