Rabbit Hole Distillery

With truly singular mash bills, signature malted grains and hand selected toasted and charred barrels, Rabbit Hole is the best example of innovation and craft distillation in the States. — Rabbit Hole Distillery

Identity, signage and packaging for Kentucky-based distillery Rabbit Hole using the same set of typefaces throughout. From the XXL lettering on the brewer’s premises to the nutritional facts on the bottles, Geogrotesque and its narrower styles from the Geogrotesque Condensed Series are paired with ITC Century– Tony Stan’s 1970s cut of Century Expanded.