Laura Strassman

Laura Strassman has more than 20 years of experience in product management and marketing in the technology space, and has focused extensively in the application performance area. At SmartBear, she is responsible for technical content strategy and programs for AlertSite UXM, the company’s industry-leading user experience and performance monitoring platform. Prior to SmartBear, Strassman held positions at companies in the application performance, digital video, speech recognition and software development tool markets.

This time of year, many companies are now in the process of conducting web
load testing in advance of the holidays. In this article, you'll learn
details on how a large online retailer conducted web load testing in advance
of the holiday spike in traffic - and they're moving into the holiday season
more confidently than ever.
Why This ‘Retailer' Came to Compuware
As a leading retailer of personalized gifts, it needed to ensure that its
website would be ready for the 2012 holidays. Despite load testing its site
last year with a different vendor, The Retailer experienced several outages
during peak traffic, costing them significant revenue. Great customer
experiences and relationships are very important to this Retailer - both
in-store and online. However, as a result of the site outages, customer
relationships were impacted both online and in its brick and mortar
lo... (more)

A number of applications or apps have been developed that rely on
crowd-sourcing to work. It's a change in architecture that is a natural
progression of the current state of the art of software development and
delivery; by component architecture on distributed infrastructure
serving huge numbers of users. In any case, these apps must be high
performing and provide a great user experience in order to grow and retain
their users, otherwise their crowd sourced information will be just a few
people hanging out, not a crowd. I use one of these applications almost
daily, Waze, and I ... (more)