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The Common Core State Standards present a transformational opportunity and a call to action for school librarians. The transformational opportunity challenges school librarians to revise their programs and focus on the critical role the library can play in engaging and supporting student learning.

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Advocacy: Promotion: Public Relations, Advertising and Marketing
This site offers great suggestions on how to begin promotions for your library, how to market and what to market and getting your message to the masses. There are some great resources for further reading as well as a large list of Websites to explore prom

ALA's @ your library campaign
This handy, downloadable guide offers help with all aspects of marketing your library.There’s the advocacy toolkit, sample slogans, downloadable marketing graphics, and a brochure to help your principal plan for the library while determining how the budge

Collaborative Planning
Good site from an Iowa district that gives information about the jobs of principals, librarian, and teachers in promoting collaboration within the school. Also includes collaborative planners for elementary, middle, and high schools as well as other relev

Get Noticed @ Your Library!
Created by DPS librarians for everyone, This page is dedicated to the premise that the ideal level of collaboration in a school environment is one that is thoroughly collaborative, with teachers and librarians working together to educate, assess learning,

Library Research Service
The Library Research Service generates library statistics and research for library and education professionals, public officials, and the media. LRS reports and analyzes statistics on school, public, and academic libraries, and conducts studies on major l

Marketing your Library from Gale/Cengage
Gale Group offers free resources to librarians. In those free resources they include a link full of tips for marketing your library. This site includes downloadable bookmarks for a “get connected” or a “Find Yourself in the library” campaign.