Publicity of the above MEA actions in Mackinac Center reports and in the media understandably resulted in a severe image problem for the MEA. Instead of moderating their policies, the MEA undertook an "Image Building Campaign" in 1994 and assessed each member $90 over three years.

Using its members’ forced union dues, the MEA is currently involved in an extensive $2 million public relations campaign designed to convince Michigan citizens that the MEA cares about educational excellence. Behind the scenes, however, the MEA continues to oppose key reforms that would improve the quality and efficiency of Michigan public education.