Ninja Selling

The Group Real Estate is the home of Ninja Selling. Ninja Selling is a philosophy that has changed the way we do business. It based on building relationships, listening to the customer and helping them achieve their goals.

What is Ninja Selling?

Ninja Selling is a sales system developed by Larry Kendall and The Group, Inc., Real Estate taught nationwide. The system is based on a philosophy of building relationships, listening to the customer, and then helping them achieve their goals. It is less about selling and more about helping people buy.

It is called Ninja Selling because one of The Group sales partners who helped develop the system was nicknamed “The Ninja” by the staff in his office. He had great sales volumes, great customer satisfaction and referrals, and yet seemed to have a life outside of his career. Larry Kendall began documenting the sales systems used by the original Ninja and other top sales people at The Group and Ninja Selling is the result.

Ninja Selling is based on a belief in abundance and the power of focused energy and synergy with others. The symbol used for Ninja Selling is the Japanese symbol for “Ki” or the universal energy that connects all things. Ninja Selling is based in the philosophy of the non-violent martial art, Aikido – the way of harmonizing energies.

Larry Kendall holds a Masters Degree in Business Administration from Kansas State University and has practiced real estate in Colorado for 13 years. He is one of the founding partners of The Group, Inc. that is owned by its sales associates and staff. Currently, the firm has over 200 sales partners in six offices in Northern Colorado with annual sales of $1.5 billion.

Larry’s sales philosophy and systems helped The Group, Inc., be recognized by Realtor Magazine as the most productive real estate company in the United States as measured by transactions per associate.

In 1994, his class, “Ninja Selling”, was presented to 440 participants in the International Center of the Broadmoor Hotel and still holds the record as the largest continuing education real estate class ever taught in Colorado. Larry went on to teach “Ninja Selling” to over 7,000 Realtors in Colorado. He was later asked to teach “Ninja Selling” to the 17 national CRS (Certified Residential Specialist) instructors. Many of these national instructors teach his sales philosophy and skills today. In 2004, Larry received the CRS Special Achievement Award from the National Association of Realtors. This national award, which has only been conferred twice before, recognized his contributions to education of the real estate industry. Larry’s mission is to help people bring out the best in themselves and their organizations.

Today Ninja Selling has more than 30,000 graduates in the United States, Canada, and Spain.