Purpose

This site is a place for clippings and half-formed thoughts. It’s where I explore ideas I’m working on. Nothing more than that.

The random ideas at the moment include:

The idea that strategy is a design process; that it is the design of business models (systems for the creation and capture of value); and the opportunity in 50 years of design theory to inform a new model of strategy development; and the implications for consulting practice

The idea that brands are strategic, market-based assets and complex adaptive systems; that customers don’t care, and that brand salience is everything

That businesses get caught in the ‘value capture’ trap, and why a focus on value creation is so difficult, but essential to long-run performance

The decline of neoclassical economics and move toward idea that the economy is a complex adaptive system and that we have misunderstood the mechanics of capitalism

The decline of shareholder value primacy; the role of obliqutiy and complexity within this; and the move toward a new model of capitalism and the role of business within this

The idea that most opportunities arise from mismatch between a person or organisation’s mental model of the world and reality; and the cognitive biases that impede this resolution

The idea that the purpose of a business is to create a customer, and should be designed backwards from this point; and that at the centre of this is the customer’s ‘job to be done’

The idea that better thinking comes from building a strong, broad latticework of mental models

The idea that culture and technology interact in interesting ways, but that the complex, emergent nature of it leads to unintended consequences of technology

Over time, I hope a perspective emerges. But for now, you’ll just have to deal with the lack of coherence…