...Hallyu began roughly 12 years ago when the rest of Asia discovered Korean soap operas. One of the breakthrough dramas was a series 'Winter Sonata' starring Choi Ji-woo & Bae Young-Joon. After that, more Korean dramas saw their way to foreign shores and Korean films and music started to follow suit. Korean marketing people started to see a Korea-centric trend. They dubbed this flow "The Korean Wave" or Hallyu....

23.4.12

[News] Yoon Eun Hye Elegant and Classy for Cartier Jewelry.

On April 23, Cartier unveiled photos of Yoon Eun Hye modeling its newest line of bracelets, JUSTE UN CLOU, displaying the actress’s elegant and classy appeal. With a simple wardrobe and lipstick change, Yoon Eun Hye went from soft, feminine look to sexy, femme fatale allure.

A representative of Cartier stated, “Yoon Eun Hye has been selected as the Asian muse for the brand, and she represents the unique beauty of the elegant and unprecedented designs of Cartier jewelry. While she’s known for her easy-going personality, she showed off great determination to create the perfect photograph. During the shoot, Yoon Eun Hye received tremendous praise from the crew.”

Earlier this month, Yoon Eun Hye and Jung Woo Sung attended the launch party for Cartier’s JUSTE UN CLOU in New York as the representative of Asia.