BMW 7 Series debuts at World of Luxury Expo in Riyadh

The top-of-the-line BMW 7 Series, the BMW 760Li, made headlines at the American Express World Luxury Expo in Riyadh, Saudi Arabia from January 28th to 30th. Representative of luxury, elegance and innovation the vehicle was on display as part of the BMW importer, Mohamed Yousuf Naghi Motor’s participation at the high-end Expo targeting ultra-affluent attendees. Commenting on BMW’s participation Mr. Stavros Paraskevaides, Managing Director of Mohamed Yousuf Naghi Motors (BMW Group), said: “Visitors to the American Express World Luxury Expo place high value on learning more about and purchasing high quality products. As a result, the Expo was the perfect platform to display BMW’s flagship 7 Series, the BMW 760Li. Brimming with the latest technology and innovation, this model and Series continually provide customers with the most dynamic and innovative luxury sedan in the premium automotive segment.”

Saudi Arabia, one of the world’s fastest growing automotive markets, was the largest Middle East consumer of BMW 7 Series vehicles in 2013 with a total 1,631 models sold. Across the Kingdom, luxury vehicles accounted for 43 percent of the total BMW sales volume and continue to garner popularity with the affluent Saudi customers.

The 2014 BMW 7-Series is not just luxurious and comfortable, but exceptionally quick and technologically advanced. The latest BMW 7 Series with its distinctive design modifications make it bigger, more luxurious, more comfortable and dynamic than its predecessors. Outside, the styling changes of the updated 7-Series are decidedly subtle. The twin kidney grilles, which each feature nine slats in place of the previous 12, are now encased in larger chrome surrounds. The headlight design was tweaked, with adaptive LED units now on the options list.

The luxurious interior of the BMW 7 Series makes use of top-class materials; quality workmanship and outstanding practicality define the interior of the BMW 7 Series Sedan. The driver and front passenger can relax in plush leather seats offering optimum lateral support and long-distance comfort whilst they experience the most peaceful of rides with BMW’s best-in-class noise insulation. The optional rear seat entertainment package comes with a new 9.2-inch flat screen monitor to ensure a refreshing diversion for extended journeys, while a new 1,200-watt Bang & Olufsen High End Surround Sound System with 16 speakers delivers unimpeachable sound quality.

In the cockpit, behind the steering wheel, features a multifunctional instrument display with black-panel technology and 10.25-inch screen, including instruments that use different colors and graphics depending on the driving mode selected, and provides the driver with situation-specific information. The Control Display in the center of the instrument panel has also benefited from visual and technical improvements that use high-resolution 3D graphics.

Alongside the flagship BMW 760Li with its 12-cylinder powerplant and the entry level BMW 730Li engine, customers can also choose from new six-cylinder in-line engine powering the BMW 740Li and a V8 petrol engine in the BMW 750Li.

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Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.