A DAY IN THE LIFE OF A SHOPPER

Join Cisco at NRF 2019 and experience a ‘Day in the Life’ of a shopper within a fully functional retail store. Your journey starts at home and ends in the store environment, using the latest mobile and digital technologies, and bringing to life the retail moments that matter most. Complete with scan-and-go checkout, immersive digital signage, augmented reality, and end-to-end shopper analytics, come learn how you can digitize retail now in Cisco booth 2254.

MEET WITH CISCO

Cisco retail subject matter experts will be available onsite at NRF 2019 for meetings and booth tours. We will have multiple meeting rooms and various options to discover and learn how you can Go Beyond the Known and leverage untapped data and optimize the retail moments that matter most.

Are you the type of shopper that prefers the convenience of self-checkout? Take that experience to the next level by making it mobile. Remove the friction when shopping our store environment by scanning products for purchase, paying and walking out in a breeze all from a mobile device – even when additional items are purchased. Powered by Apple and Mishipay & Cisco’s CMX, AppDynamics, Tetration.

Loss Prevention – Cloud Managed IP Cameras

Reduce shrink, secure the store and improve the safety of your customers and associates. Check out Meraki’s cloud-managed IP cameras with on-board video storage and customizable dashboards. Why not simplify your Loss Prevention platform, get access to new features as they are developed and have a video surveillance network that just works? Powered by Cisco Meraki.

Increasing Value for Mobile Apps and WiFi

Consumers shopping with a retail application can use visual search (take a photo of an empty package to find the item) and sort their shopping list by previously purchased items and first time purchases. Associates can use this information to start pulling known items in time for the shopper’s arrival. For consumers not using a mobile application, they can have similar experiences once they are logged into the guest WiFi – even from the parking lot. Powered by Asynchrony, Local Measure, Tulip & Cisco’s AppDynamics, Tetration, CMX Engage.

Location Based Services – Shopper and Associate Wayfinding with Purpose

Location. Location. Location. Understanding the location of a shopper or associate within the store environment can provide a number of benefits. Guide your customers to products or optimize associate tasks by knowing where the customers are to deliver and/or find the right products. Also, target ands and content based on 3rd party information such as weather to provide contextual experiences in-store. Powered by Asynchrony and Store Advise (formerly SatoGlobal) & Cisco’s Meraki, CMX stack (CMX, CMX SDK, CMX Engage), AppDynamics, Tetration.

Insights and IT-Driven Business Outcomes: Behind-The-Scenes in Mission Control

From shopper analytics to real-time inventory insight to device management to edge computing – there are key foundational components that need to be in place to securely and optimally provide the desired experiences for both consumers and associates. See how different technologies need to be implemented, managed and operated in order to provide the right retail experience; and see how data is captured at every edge to provide meaningful analytics and insight. Powered by Intel, Situation Manager, Store Advise (formerly SatoGlobal) & Cisco’s DNA Center, Meraki stack (Meraki SM, Meraki Video), Umbrella, CMX, DNA Spaces, AppDynamics, Tetration, Kinetic, Deep Fusion.

BIG IDEA SESSIONS

Monday, January 14

Time: 10:15 – 10:45 am

Gaining Visibility into the Retail Moments that Matter Most

Speakers:

Susie Wee, SVP and Chief Technology Officer, Cisco DevNet

Rajesh Reddy, Director of Product Management for Cisco DNA Spaces

Insights become more meaningful when retailers have visibility into both their physical and digital retail experiences. Moments that matter the most to shoppers can take place in the brick and mortar space, digitally online or even behind-the-scenes. Having a more holistic view of a shopper’s journey across all channels as they move seamlessly between them is enabling retailers to make the right business decisions at the right time. Coupled with bringing all the data points with AI/ML, the future will bring even greater outcomes.

Time: 1:30 – 2:00 pm

Supporting the Growth of Brick-and-Mortar Retail with Cisco Meraki

Speakers:

Join our Cisco Meraki Fireside Chat with Marty Dempsey, VP of Global Retail at Estée Lauder Companies. We’ll discuss the role technology plays in the retail experience, both in the present and future, as well as the growth of ELC’s physical stores and across the organization. Innovative stores are seamlessly delivering outstanding shopping experiences through new digital technologies, from mobile applications to cloud-based solutions. Attend the session to find out how technology is playing a leading role in the transformation of the traditional brick-and-mortar store.

New digital technologies, from mobile applications to cloud-based solutions, are playing a leading role in the transformation of the traditional brick-and-mortar store. During this session you’ll learn about how Meraki technology is allowing retailers to quickly lay a robust IT infrastructure foundation to support innovative shopping experiences as well as deliver significant operational savings.