Where Words Matter

Just about halfway through uploading our magazine to Medium and pausing to share a video they just made about their paywall. How it works, what it costs, and all that.

What we’re doing there is monetizing 40+ issues of content that have been without a home since the company that made our magazine app quit. I explain what’s going on in this post and encourage you to sign up.

The tl;dr version is: Medium subscribers pay $5 a month for unlimited articles and our bike-related content is on their site. As participants in their program, Bike Hugger gets paid by participation on the articles; there’s a formula to it, but again put simply is by view count. The more views on our content, the more we make.

If you hate paywalls and will never pay for content, our web content will continue as it has done for over 10 years with ads.

Medium’s search is robust so we’ll probably come up with most anything bike related.

If you’re wondering how Medium is working out for us, here’s how I responded to a comment about that.

You know like there’s no money in radio, but is in concerts? That’s the analog I like to use. The Medium paywall is our small venue for long form content and all the web/facebook stuff is like a 3 minute song on the radio. We give it away.