Competitive Intelligence Cycle in the Light of Web 2.0 Tools

The information cycle is a central landmark in economic intelligence. It is most often represented in a series of stages from planning needs to information diffusion, steps that will refine raw information into intelligence. The authors propose in this study, detailing their observations and research on the impact of the web 2.0, its associated tools, the cycle of the economic intelligence with new paradigms such as the many-to-many, new practices such as active SEO allow any individual, firm, to impact heavily on the aforementioned round, both in terms of information circulation, as data collection.