How ProFromGo.com started their logo design journey

Company name

Overview

Pro From Go is a startup specializing in web design, SEO, SEM, and copywriting services. Most of our clients are local startups or those with an idea or intention of trying to make money online with a new product.

Another side of ProFromGo includes an in-depth member's area that guides "PFG Insiders" through the process of building out a site, creating an "information product," and marketing it online for profit.

Although we have access to our own "in-house" programmers & designers we're hitting some dead ends and bickering over the logo so we thought it would be fun to let in a little outside influence. The current logo is very primitive and I don't find it overly attractive, memorable, or expressing the concept behind the name in any way whatsoever.

The concept behind the brand name "Pro From Go" is that taking the approach of an experienced professional is possible right from the very start if you have the right guidance/help, hence - Pro From Go.

Tell us a bit about who you are and the people you reach

Our target audience is anyone in need of web design, SEO, or copywriting services for a web project. Our audience also includes work at home entrepreneurs interested in making money online marketing their own "homemade" information product...

I'd like the logo to appeal to both small business owners & clients in seek of web design services - but also to those who come to the site with interest in joining our "PFG Insiders" membership program so they can learn how to start a site and product from scratch and market it online for profit.

Requirements

I'd like the logo to work well on both light and dark backgrounds if possible. I.E. the background of the site is currently a deep mahogany/cranberry but it's possible that it could change to a much lighter background in a future re-skin, so I need a versatile logo that will work on most backgrounds since it will also be used in some other creatives where the background may vary.

I'll also need it in several different formats and sizes for multi-purpose use. I understand it's easy to convert or re-size after the fact but I'd like it to be of optimal quality in every shape and size.

I'd obviously prefer the logo to be creative, professional, attractive, memorable, and fun.

I'm open to most ideas and looking forward to submissions.

I'd also like the logo to express the concept of the name "Pro From Go" as much as possible. The concept: It's possible to take a professional approach from the very beginning with the right support and guidance...