They will most likely be accessing the products and services on your website from a smartphone, notepad, or another mobile device.

3. Video Advertising Will Be A Top Marketing Strategy

This might sound like very ‘last year,’ but video, which has been growing over the past several years, will become one of the biggest digital marketing trends in 2018. We’ll see more than cute cats and dogs doing amazing tricks.

Video advertising will take the stage as an effective advertising medium. In fact, video will be a big force in content marketing.

Companies will turn blog posts into videos using video descriptions and video tags to also improve search engine rankings.

One of the platforms boosting video advertising is Facebook with a bigger emphasis on Facebook live streaming.

4. Chatbots Will Be Used in More Markets

Chatbots that help shoppers with questions about products and how they are used is one of the larger digital marketing trends we’ll see in 2018.

Chatbots are predicted to be used for more complex transactions used in more verticals and wider markets.

What’s important for companies is to have reliable chatbot technology with a special emphasis on saving consumers time in the process.

We’ll need to have our documentation in a place where chatbots can answer queries quickly and effectively to speed up the process.

5. Expiring Content Ups the Sense of Urgency

Expiring content is a digital marketing trend that’s got everyone excited, marketers and consumers alike. This ingenious marketing trend is creating a thrill among viewers of all ages and will be a big hit in 2018.

You may have seen an example of expiring content on Snapchat and Instagram Stories. Typically, what you’re viewing is only on the screen for 24 hours.

Similar to live video, with expiring content, users can view the content for a limited time at which time the content will disappear into the digital stratosphere never to be experienced seen or available again.

If you think about it, it’s similar to the idea of the one-day-only sale. This taps the neurons in our brains that makes us think we better hurry to take advantage of this special one-time deal.

In this way, expiring content evokes a sense of urgency that viewers need to respond to within a certain time frame or they will miss out on an opportunity.

Expiring content, therefore, intrigues the viewer, challenges their psyche and keeps them focused with bated breath.

That’s the intention. This marketing strategy uses powerful psychological triggers that influence the consumer or business purchaser to want to act before they lose the opportunity.

The Takeaway

Now you know more about the five top digital marketing trends we have to look forward to in 2018.

We’ll watch an increase in machine learning for search engine rankings and in the gathering and storing of data

We’ll engage with chatbots for more complex transactions

We’ll see a growth in video advertising and Facebook Live Streaming

We’ll see more interactive content in the form of quizzes, surveys and more

We’ll view content that is set to expire

Are you ready?

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