S2S Postback

S2S Postback is the mechanism of information exchange between services. S2S - is “Server to Server”, e.g. the exchange takes place on the server's side. To send information you need to know “Postback URL” - this is the address to which information will be sent. Keitaro can receive postbacks from affiliate networks, send them to the source of traffic and to other services.

Profit

Profit is calculated as Revenue - Cost.

Conversions

Conversion is the action, performed by the user. There are different types of conversions:

Lead - a user signs up, or requests to register.

Sale - a user performed the action, which you got a payout for.

Rebill - a user performed the action, which you got an additional payout for.

Rejected - either a user rejected the offer, or the lead was rejected by the affiliate network.