Newsletter

Ok so you are asking yourself what does Leadership and Signs have to do with one another? Quite a bit actually. As John Maxwell outlines in his book the 21 Irrefutable Laws of Leadership, good leaders, add value, communicate and connect with others, influence others and create buy-in. Don’t signs do the same thing? Have you ever contacted a company because of a company vehicle that you saw driving down the road? Maybe it was a vehicle wrap or simple vinyl graphics. Either way it captured your attention and effectively communicated it’s message to you. The message then connected with you and influenced you to buy-in (you called the company).
Other signs do the same thing. At trade shows, effective displays, pop-ups and banner displays are all trying to do the same thing as that vehicle driving down the road. They communicate, connect and influence all in order to create buy-in....