Summary
UnME Jeans was a rising star in the world of junior denim fashion. The UnME brand focused on the individuality of teenage girls who coveted their designer-style jeans that featured glitter, jewels, and various forms of metalwork. UnME jeans were sold in more upscale department stores and specialty retailers and at premium price.

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Traditionally, UnME advertised to their target consumers using TV ads spots during popular programs for teenage girls, like Gossip Girl, American Idol, and One…show more content…

The risks and benefits of each social media plan is discussed below.

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Zwinktopia Benefits Using Zwinktopia would help UnMe to engage in a virtual market and concentrate on their target demographics. Zwinktopia is a platform that is practically tailored for UnMe since it is based on fashion. By using Zwinktopia to launch virtual retail store UnMe would be able to keep their target audience up-to-date regarding new products as they become available. Having a “jeans design” competition in Zwinktopia would allow for UnMe to learn more about the wants and needs of their target market. Also, being able to interact with potential consumers is a great way to increase brand awareness with regards to UnMe’s concepts and products. In addition, Zwinktopia allows for video uploads which can be linked to other social networks like Facebook. This benefits UnMe by allowing them to increase brand awareness simultaneously on multiple networks. Plus Zwinktopia would require smallest initial investment out of all three marketing plans.

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Risks Social media marketing is a new endeavor for UnMe. Even though the plan looks great on paper, there will be a steep learning curve if they decide to go this route. UnMe doesn’t know much about the Zwinktopia community. Plus there is no way to predict or control the community members’ behavior.

Cloud Computing and Web 2.0
Cloud computing is a pool or group of computer resources available via the internet (Kroenke, D. 2013 p. 198). Cloud computing can be further defined as the use of a network of remote servers that are available through the Internet to manage, store, and process data. This process can feasibly replace a organizations entire on site server and database. Currently a number of companies provide cloud computing as a service to others.
Web 2.0 is harder to define as described…

Web 2.0 is the term given to the shift from a mostly read only web to the interactive and user- generated content we know today. Programs and applications on the web and the advent of high-speed connections make it easy for the average person to upload, create, and publish content. Conversations happen when readers comment on blog posts or a news articles. Interactivity occurs when you ‘like’ or ‘dislike’ a page or a link, and people are connecting while they read and share. Subsequently networks…

Case 4-6 Grand Jeans
Issue:
* 11:1 ratio set to provide leadership efficiency has resulted in understaffing and allows managers little autonomy in staffing capacity decisions. Due to this issue GJ can’t get timely and accurate reports from plants.
* Question: How must this organisational structure evolve or be managed, in order to obtain goal congruence between the production operations and the overall objective of GJ?
* Insert the diagram of the organisation structure (page 182 text…

know, Grand Jean Company has been one of the world’s largest clothing manufacturers, which means it is at a relatively mature stage with variety lines of dress and jeans for men, women and boys. Therefore, according to the BCG Model, described the Business Unite Missions, the company 's strategic goal should be “Hold” in the long run. And in order to achieve the goal, the company should maintain the high standard in growth rate, cash source, market share and cash use. Meanwhile, Grand Jean should be…

Web 2.0
Web 2.0 is a term describing changing trends in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and collaboration among users. These concepts have led to the development and evolution of web-based communities and hosted services, such as social-networking sites, video sharing sites, wikis, blogs, and folksonomies. The term became notable after the first O'Reilly Media Web 2.0 conference in 2004. Although the term suggests a new version…

Development of Web 2.0 and Social Media
Introduction
Web 2.0 refers to the term given to the second generation World Wide Web, which is majorly focused on giving people the ability to collaborate and share information online. The transition from the old static web pages to the more dynamic and interactive web pages are what are referred to as web 2.0, this websites are well organized and are geared towards delivering of web applications to the users. Web 2.0 brings other improved functionalities…

Web 2.0/Applications
Edgar Coriano
CIS/207
July 18, 2015
Charles Jacks
Embracing Web 2.0 and Applications That Change the World
Web 2.0
Web 2.0 is the internet that allows correspondence between people, companies, and countries. The initial stages of the internet allowed users to receive information from one aspect that was to receive. Web 2.0 allows for data to transfer from the sender to the user and vice versa. Technology today requires companies to open the…

Option 1: Food Webs Case Study
Explain the theory in your own words based on the case study and suggested readings.
A food web is a type of graph that depicts the relationship between the prey and the predators, also known as a system of food chains and how one another are related. This can be better explained as a connection in a community. Food webs are important because it is a direct illustration of the relationships among certain species within a certain community. Right away the graph…

three social media plans should Foley pursue? Why?
Based on the information contained within the case study, I believe Foley should pursue the Zwinktopia social media plan. I believe this is her best choice for a number of reasons.
First, Zwinktopia users fit the target demographic for the UnME Jeans brand. Its users span the age range she is marketing to—teenage girls. The Forrester Research Study of Interest in Marketer Profiles on Social Networking Sites reported the following:
• 68% of young…

Cisco Systems: Web-enablement
Mission
Cisco’s mission is to solve their customer’s most important business challenges by delivering intelligent networks and technology architectures built on integrated products, services, and software platforms. They accomplish this by making everything thing do about the customer.
Strategy
John Chambers was hired in 1991 and quickly became CEO of the company in 1995. He came up with a plan that would help the company work more efficiently and effectively…