The Middle East and North Africa (MENA) has exhibited rapid economic development in the past few years. This, coupled with political stability achieved by major economies, has attracted leading players in the skin care cosmetic industry toward the region. The middle-income population in the region has risen considerably in the last few years. Plus consumers have become more aware about their health and wellness, beauty being a major concern among aging population. The region therefore demonstrates ample opportunities for the growth of the cosmetic skin care market.

Also the skincare market occupies a major share in the region’s cosmetic industry. According to an article published by cosmetic business in 2014, 40% of women, between age 30 and 40 years, in the region undergo cosmetic treatment. Thus in response to the increasing awareness about the aesthetic and cosmetic look, the demand for cosmetic skin care products is rising sharply. The demand for skin care products such as anti-aging, skin whitening, anti-acne, and sensitive skin has been recorded quite high in the Middle East and North Africa (MENA) region. Thus, the growing inclination toward better personal aesthetics is creating a substantial demand for cosmetic skin care products in MENA.

The MENA cosmetic skin care market is therefore forecast to reach US$6.29 bn by the end of 2024. The market’s valuation in 2015 was at US$3.18 bn. If these figures hold true, the MENA cosmetic skin care market will exhibit a CAGR of 8.0% between 2016 and 2024.

Market to Continue Gaining from Rising Demand for Anti-Aging Products

On the basis of type of product, the Middle East and North Africa (MENA) cosmetic skin care market is segmented into – anti-aging, skin whitening, sensitive skin, anti-acne, dry care, bath and shower, intimate hygiene, and other products. The product categories such as anti-aging and skin whitening agents boast stronghold in the cosmetics skin care market. Of these, the anti-aging segment emerged dominant with a share of 25.2% in the market in 2015. Considering the opportunities prevalent for this category of skincare product, the leading skin care companies are focusing on the anti-aging and skin whitening product innovation.

Based on distribution channel, the Middle East and North Africa (MENA) cosmetic skin care market is categorized as super markets and hyper markets, departmental stores and convenience stores, spas, pharmacies, and others. A substantial share in the population still prefer direct purchase from malls instead of online portals. Thus, the super markets and hyper markets segment is likely to continue as the leading segments in the market, expanding at a significant growth rate. However, the increasing Internet penetration has set a good platform for online purchasing and is anticipated to expand further at a substantial rate.

Middle East Emerges Lucrative in MENA Cosmetic Skin Care Market

Regionally, the MENA cosmetic skin care market is bifurcated into the Middle East and North Africa. Among these, the Middle East held a larger share of 69.6% in the overall market in 2015. Through the course of the report’s forecast period, the region’s dominance is expected to remain unaffected. Furthermore, share held by the Middle East cosmetic skin care market is forecast to increase on account of the increasing disposable income of consumers and the rising willingness to spend on cosmetic and skin care products. The high market penetration of leading companies and growth of medical tourism also aid growth witnessed by the cosmetic skin care market in the Middle East.

In terms of revenue, the Middle East and North Africa (MENA) cosmetic skin care market is expected to register a CAGR of 8.0% during the forecast period, 2016–2024. The primary objective of the report is to offer insights on the market dynamics that can influence growth of the Middle East and North Africa (MENA) cosmetic skin care market over the forecast period. Insights on key trends, drivers, restraints, value forecasts and opportunities for companies operating in the Middle East and North Africa (MENA) cosmetic skin care market are presented in the report.

The Middle East and North Africa (MENA) cosmetic skin care market is expected to witness significant growth rate in terms of value owing to rise in cosmetic and aesthetic procedures and increase in demand for premium. Moreover, growing aging population, rise in disposable income, heavy research and development in cosmetic skin care products, and change in lifestyle are creating high potential growth opportunities for players operating in the Middle East and North Africa (MENA) cosmetic skin care market. Revenue from the cosmetic skin care market in Middle East and North Africa (MENA) is expected to expand at the relatively higher CAGR due to increasing outbound medical tourism and rising demand for skin care products in the region. To understand and assess opportunities in this market, the report offers market forecast on the basis of product type and distribution channels in Middle East and North Africa (MENA). The report provides analysis of the Middle East and North Africa (MENA) cosmetic skin care market in terms of market value (US$ Mn) and volume (In number of procedures).

MENA Cosmetic Skin Care Market: Key Segments

The Middle East and North Africa (MENA) cosmetic skin care market is segmented on the basis of product type:

Anti-Aging

Skin Whitening

Sensitive Skin

Anti-Acne

Dry Care

Bath & Shower

Intimate Hygiene

Others

The Middle East and North Africa (MENA) cosmetic skin care market is segmented on the basis of various distribution channels:

Super Markets and Hyper Markets

Departmental Stores and Convenience Stores

Spas

Pharmacies

Others

The report begins with the market definition, followed by overview of the different product types and various distribution channels. The market dynamics section includes TMR’s analysis on key trends, drivers, restraints, opportunities and macro-economic factors influencing the growth of the Middle East and North Africa (MENA) cosmetic skin care market.

MENA Cosmetic Skin Care Market: Scope of the Report

Next, the report analyses the market on the basis of regions and presents forecast in terms of value for the next 10 years. In addition, we have considered Year-on-Year (Y-o-Y) growth to understand the predictability of the market and identify growth opportunities for companies operating in the Middle East and North Africa (MENA) cosmetic skin care market. Another key feature of this report is the analysis of key segments in terms of absolute dollar opportunity. This is usually overlooked, while forecasting the market. However, absolute dollar opportunity is critical for assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective for products offered through cosmetic skin care in Middle East and North Africa (MENA). To understand key segments in terms of their growth and performance in the Middle East and North Africa (MENA) cosmetic skin care market, Transparency market research has developed a market attractiveness index. The resulting index would help providers identify existing market opportunities.

In the final section of the report, a ‘competitive landscape’ has been included to provide a dashboard view of key companies operating in the Middle East and North Africa (MENA) cosmetic skin care market. This section is primarily designed to provide clients with an objective and detailed comparative assessment of key providers specific to a market segment in the Middle East and North Africa (MENA) cosmetic skin care market and the potential players. However, this section also includes market strategies and SWOT analysis of the main players operational in the Middle East and North Africa (MENA) cosmetic skin care market.

Detailed profiles of players operating in Middle East and North Africa (MENA) cosmetic skin care market are also included in the scope of the report to evaluate their long- and short-term strategies.

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