John Bell / Daily Record-Lucy Murphy, executive assistant at Zamperla, is a U.S. representative for an Italian amusement ride company and a member of the board of carnival amusement ride safety.

Her employer, Zamperla Inc., has been making roller coasters, amusement park rides and even those single-rider shopping mall rides for more than a century.

Zamperla rides are found in amusement parks operated by Disney, Six Flags Great Adventure, Universal Studios, Dorney Park in Allentown, Pa., and even are used by the ride operator at the Sussex County fair, she said.

But Murphy also is one of the people in New Jersey who oversees the industry as a member of the Advisory Board on Carnival Amusement Ride Safety.

That board is where the fun side of her career meets the safety side.

Murphy, along with Ernest Niles, of Montville, and Adam Wallach, of Madison, were recently nominated for reappointment by Gov. Jon Corzine. The nominations are subject to state Senate approval. Murphy has served on the board for about seven years, she said. The board meets five times a year.

Zamperla started as a circus operator in the 19th century and in the 20th century became a ride manufacturer. The Italian company has a reputation for quality rides, including roller coasters, Ferris wheels, pirate galleons and water flues, she said.

It is also known as an innovator of family-friendly “flat” rides that provide excitement but not the terror of the taller, faster roller coasters. At Dorney Park, Zamperla has installed the Dragon Coaster and Woodstock Express, for example.

Murphy said she finds herself perusing ride operations while visiting carnival and fairs. She said she looks for some basic things: Are there proper signs visible about the ride’s height requirements? Is the operator attentive and the ride property maintained?

Her job for Zamperla involves many of the same issues that come before the state ride safety board, she said. It is a detailed job that tracks documentation, deals with customer concerns, as well as safety and repairs. Prior to working for Zamperla, Murphy said she worked for Six Flags, when the company was part of Time-Warner Corp. and headquartered in Parsippany.

“We are selling fun,” Murphy said, but at the same time “safety is the prime goal, a safer experience.”