Courting and Cross-selling: The Secrets of Low-churn SaaS Firms

McKinsey & Company's research into SaaS companies serving large and mid-enterprise customers shows that companies with annual churn rates of 20% or more see slower growth in annual recurring revenue than others that manage to hold onto their customers. Join Shawn Lankton and Brian Stafford from McKinsey & Company in a conversation with Gainsight CEO Nick Mehta as they double click into the findings of their latest SaaSRadar research.