millennial tacos fight the man

Taco Bell is going after the Millennials. It's been hard to miss all of the promotion around their breakfast, which now makes up 6% of their sales. So, Fast Company went and found out who those wacky Millennials were more in to, which you should go read. It goes about how you would probably expect:

"FC: Taco Bell has been trying to improve its menu and create an edgier image to appeal to millennials. Do you think that works?
J: I don’t really care one way or the other, honestly. I accept that when I come here I’m eating shitty food.

FC: McDonald’s is doing a similar thing, introducing new menu items like a kale and egg breakfast bowl. Would you eat that?
J: That sounds terrible."