Pinewood Social is based on the idea of creating a social gathering place that provides customers a variety of high-quality options to enhance their experience. Taken from the ideology from Ray Oldenburg’s book, "The Great Good Place," Pinewood Social will be a welcoming new hangout, providing an alternative spot to the local coffee shop or neighborhood restaurant where people generally congregate. The relaxed atmosphere will provide a haven for a cup of coffee and a place to work early in the day, which could then lead to a refreshing poolside lunch, which may then turn into a lively gathering of friends for cocktails and dinner after work.

“We’ve always said we like to develop projects that we would be the first ones to support, and that often our projects reflect where we are in our life,” said Max Goldberg. “We gained inspiration from places like the Ace hotel and Public hotel lobbies to develop this social gathering place that can foster so many different opportunities, depending on what you’re looking for.”

Situated in one of the historic trolley barns of Rolling Mill Hill, the large area will accommodate flexibility and customization. From dining tables to comfortable living room areas, guests will have a variety of seating options. Pinewood Social will feature six wood bowling lanes reclaimed from an old bowling alley in Indiana. It will also feature private karaoke rooms, shuffleboard and televisions. The relaxed indoor space will flow outside to an outdoor patio, complete with a four-foot-deep swimming pool that will serve as the centerpiece to casual dining and socializing.

Pinewood Social will offer breakfast, lunch, dinner and late night options modeled after traditional American diner food. Acclaimed chef Josh Habiger of The Catbird Seat will design the menu. Classic cocktails, similar to those served at the beloved Patterson House, will be prominent, along with a large selection of whiskeys, ryes, bourbons and beer.

“The food and beverage program at Pinewood Social will reflect the comfortable communal aspect of the project, while still incorporating creative and forward-thinking options,” said Benjamin Goldberg. “We want to be the place where your afternoon coffee turns into after work cocktails or an amazing dinner.”