Blog

How do visitors use our website front page?

As we start on redeveloping our front page we took a look at some Google stats to see what was happening. The findings were quite a surprise!

For the year 1 July 2010 to 30 June 2011 our site had 10,381,365 visitors (wow!). However of these 549,063 (or 5%) actually visited the front page. Of those that visited the next page they travelled to was:

What’s on (24%)

About us (12%)

Home (11%)

Search (9%)

Animals (7%)

Research and collections (5%)

Education services (4%)

Interestingly, 24% of Sydney visitors (218,045) went to the front page, which was the most popular page for these users.

The top 20 pages for our site are (in order):

Home 18%

Stories of the Dreaming 16%

Stages of Decomposition 13%

Search 7%

What’s on 7%

Stories from Queensland 5%

Animals 5%

About Us 4%

Stories from the Northern Territory 3%

Stories from South Australia 3%

Stories from Western Australia 3%

Fishes 3%

Research and Collections 2%

Movie/How the water got to the plains 2%

Death the Last Taboo 2%

Find a Fish 2%

Spiders 2%

Movie/Emu and The Jabiru 2%

Australia’s extinct animals 2%

[Note - these percentages are of total visits to the top 20 sites]

Although mobile totalled only 4.5% of total visits (or 146,818 visits) we are finding that these figures increase every month. The iPhone dominated with 56% of visits; iPad at 18%; Android 12% and iPod 11%.

For me, however, the most fascinating finding from all this is that Indigenous material (at 34%) is by far the most popular content on our site. Much food for thought there…