The multiple ethical woes of scandal-hit Barclays have damaged the bank’s reputation so badly that its name has dropped out of the world’s top 100 most valuable brands.

Nor is it alone: the travails of the banking industry as a whole have also claimed the scalp of UBS.

The news is a particularly significant setback to the Swiss institution, which has spent millions building brand recognition as a global sponsor of Formula One motor racing and, previously, via an association with the America’s Cup.

The annual line-up calculated by Interbrand continues to rate CocaCola as the top corporate name, worth