Goodbye Flayvr. Hello MyRoll: The World’s First Mobile Photo Gallery
That Tailors Itself to You

With over 2 million users, Flayvr rebrands as MyRoll and releases a
brand new, intelligent photo gallery replacement for iOS and Android

July 17, 2014 11:00 AM Eastern Daylight Time

TEL AVIV, Israel--(BUSINESS WIRE)--After 2 years and close to 1.5 billion photos analyzed, Flayvr is
introducing a new brand and new product focused on replacing the mobile
photo & video gallery: MyRoll. A complete reinvention of the mobile
gallery as an intelligently personalized experience, MyRoll is the first
gallery ever created that uses behavioral, contextual, and image data
analysis to learn what memories matter most to each user and tailor the
gallery to each individual.

The result is a reimagined gallery experience that learns what is most
important to each user, recognizes and highlights high-quality pictures,
automatically organizes photos and videos into moments, and helps users
easily and natively share entire moments, with multiple photos and
videos, across Facebook, WhatsApp, SMS, Twitter, email, and more.

“In the same way that companies like Waze and WhatsApp rebuilt the core
smartphone applications of mapping and messaging, we saw a tremendous
opportunity to dramatically enhance stock photo galleries offered by
both iOS and Android,” said Ron Levy, CEO and Founder of MyRoll. “We
wanted to address all of the frustrations around organizing, finding,
and sharing the amazing memories that are frequently thrown into an
endless scroll on your mobile phone. The only way to do this was to
create a highly advanced image and behavioral analytics engine that can
understand your photos, your photo taking habits, what matters most in
your life, and deliver a gallery that was created just for you.”

Levy concluded, “Our philosophy is that your gallery should love your
memories as much as you do. That’s what we’ve created with MyRoll.”

Share – MyRoll makes sharing groups of photos and videos as
easy as taking them, letting users share entire memories, not just
single photos or videos, with just a tap across WhatsApp, Facebook,
Email, SMS, Twitter, and more. MyRoll even lets users turn moments
into Facebook albums on the fly and selects the top 10 photos of each
moment for easy sharing on WhatsApp.

Organize - MyRoll automatically organizes photos & videos into
moments around events and locations. Hundreds of precious photos &
videos are hidden in the endless scroll of native galleries. MyRoll
creates living memory collages based around events, combining
interactive photos and videos helping users and their friends &
families relive those memories as they happened.

Personalize – Using machine learning, behavioral analysis, and
connections to a user’s events calendar, MyRoll learns which photos
matter the most to each individual, highlights those memories, and
make them easy to share and enjoy. MyRoll is the only gallery that
gets smarter the more you use it, and even leverages big data from the
crowd to elevate memories around important events.

Founded by technology veterans and entrepreneurs and backed by leading
investors, MyRoll is focused on helping users organize, discover and
share the photos that matter most to them. Billions of digital photos
are taken on mobile devices every day. Using computer vision, machine
learning and behavioral & contextual analysis, MyRoll reinvents the
photo gallery as an experience that learns about the user and tailors
their photos and videos into the moments that matter most. Learn more at MyRoll.com