Big game cats like lions or tigers are attracted to Calvin Klein’s Obsession for Men more than any other fragrance, scientists have found.Researchers at the Wildlife Conservation Society’s Bronz Zoo in New York experimented with a range of different fragrances and how two cheetahs reacted to them.To their surprise, the cats spent more than 11 minutes sniffing and nuzzling up to a tree sprayed with Obsession for Men.The perfume’s effect on big cats is so potent that it is even used in the field by conservationists.

One program director in Guatemala has been using the perfume since 2007 to to try and determine the jaguar’s population in the jungle.Roan Balas McNab who works in a a protected tropical forest uses the perfume’s unique properties to keep jaguars still enough so that he can take images of them using motion-sensitive cameras.’But this technique is only effective if animals pass through the cameras’ detection range and we get adequate photos,’ Mr. McNab told the Wall Street Journal.More