With the Apple TV now being sold in India and other regions that were withheld from the initial release, Apple is looking at an increase in revenue from both music and movies. India’s Bollywood is the second largest film industry in the world after the United State’s own Hollywood and with Indian movies being included on the Apple TV, it presents Apple with major opportunities for revenue growth.

Apple CEO Tim Cook has noted in the past that a television is an “intense area of interest”, with recent reports that the company is already working on a television set, which will likely include all of the features of the Apple TV set top box, as well as other features such as AirPlay connectivity with iOS devices and the Mac.