SciWatch advertisement sporting the company pig sprite reminding people not to let their buildings become energy hogs.Photo by Scientific Conservation

Scientific Conservation, a company that specializes in energy consumption forecasting, has received $15.65 million in Series B funding, the start-up announced Tuesday.

The company is just one example of the way traditional IT is now intersecting with green tech.

Scientific Conservation offers software as a service (SaaS) that allows the company to monitor a building's energy consumption in real-time, apply that data to energy management diagnostics and analytics, and then use that created knowledge to predict the building's energy consumption in the future.

The result is a customized energy plan for a building that is always being fine-tuned based on new data, as well as the ability to implement changes in anticipation of fluctuations. The company's SCIwatch product offers data collection, warehousing, and diagnostics, while its SCIenergy product offers building energy use modeling. SCIenergy can work in conjunction with existing automated energy management systems like those from Johnson Controls, Siemens, and Honeywell, according to Scientific Conservation.