2012: The year of the multiperson meal?

Multiperson meal bundles are likely to be an important marketing strategy for restaurant chains this year as they strive to boost both profit margins and perceived value for budget-conscious consumers, BurgerBusiness reports. Burger King's BK Bundles boast three-person meals for $9.99, and Pizza Hut now offers a Big Dinner Box of pizza, wings and breadsticks for $19.95.