Category Archives: Podcasts

2010’s podcast series “The History of the World in 100 Objects” by the Director of the British Museum, Neil MacGregor, is one of the highlights of the podcast genre. Produced by the BBC, each episode tells of a moment in history through a story woven around an object. At times it’s very moving, especially when a tale hits home and resonates with you. People haven’t really changed in thousands of years. Your problems were their problems.

But that’s old news. New though, is that the British Museum has a podcast of its own, called, err, The British Museum podcast. Doesn’t sound that inspiring and there’s only been one episode so far, but I think it will be interesting. The first episode is called The Suicide Exhibition and tells the story of how the museum responded to the outbreak of World War II.
“It wasn’t only people that were evacuated from London during the Second World War. Antiquities and works of art were moved outside of the capital in their thousands. Relocated to stately houses, abandoned tube stations and purpose-built, climate-controlled bunkers – this is the story of how the British Museum pulled off ‘the biggest, mass evacuation of objects in any museum’s history.”

The narrator does talk a little fast but give it a go. Americans will get used to the accent in no time. Just search for “British Museum” in your podcast app of choice (Libsyn / iTunes).

While we’re talking about the British Museum, you might want to listen to the latest episode of The Allusionist which discusses languages and the Rosetta Stone, one of the museum’s most famous exhibits.

For some time, something has been going on with me I’ve been struggling to explain. My motivation to share things via social media has been waning.

When podcasting came along in 2004, and social media was still in its infancy, my motivation to share was strong. For several years, I was creating and posting new content at a furious rate.

However, in the past couple of years, the motivation I once felt has been on a sharp decline. I’ve been wondering, did something happen to cause me to stop caring? Was I running out of energy? What was the deal?

Lately, I’ve been toying with the theory that people have a fixed amount of sharing capacity, and once that is used up, the motivation drops off. To back this idea up, there have been plenty of people that had a large online presence that at some point simply seemed to run out of gas and ended up dropping off. This pattern seems to be common, whether it is with a large percentage of podcasters, or just people posting stuff on platforms such as Twitter or Facebook.

With me, motivation is everything. I find that if I am motivated to learn something and/or do something, I can bore right through to the center of whatever it is and make it happen. However, if I’m not motivated, I might as well forget it. I cannot force myself to do something that I lack natural interest in or motivation for.

So, this is the best answer I’ve come up with so far. I am currently tapped out when it comes to the motivation to create and share content online.

Will this lack of motivation to share continue? Would it return if I found myself in a different personal situation, such as when I retire? These are questions I currently have no answers for.

While some people have suggested that podcasting is a dying art, the data indicates an entirely different reality. Apple announced on Monday, July 22, 2013, that there have been more than 1 billion podcast subscriptions through the iTunes store. Thats a big number!

If you visit the iTunes store today, and visit the part about podcasts, you will see the image that accompanies this blog. It is part of Apple’s special promotion to commemorate the 1 billion podcast subscriptions.

The data from Apple notes that the 1 billion subscriptions are spread over 250,000 unique podcasts. The podcasts are in over 100 languages. More than 8 million episodes have been published in the iTunes store (so far).

Those 1 billion podcast subscriptions do not necessarily equate to the same amount of “listens”. Many people, myself included, have fallen behind on listening to the podcasts that they have subscribed to. Personally, I have more podcast episodes that are sitting in my iTunes, waiting for me to get around to listening to them, than is reasonable. My intent is to get to them all, eventually!

One of the problems with watching video podcasts as an alternative to conventional television is that you have typically and deliberately watch one video at a time. On longer videos it’s not as much of a problem, but with short videos that last 5 minutes or less you have to keep manually restarting the next video after the previous one has finished.

I now have three Mac Minis – one is an old somewhat underpowered Power PC Mac Mini that I’m using as a video podcast aggregator. I have that machine’s iTunes database located on a much larger shared drive that’s available to every machine on my home network. I’m subscribed to a variety of tech podcasts, most of them in the highest resolution file sizes available.

I have two other Mac Minis that are of the latest design. I have an “Eye TV” USB HD tuner connected to one that’s connected to a substantial external antenna. Depending on atmospheric conditions I can receive up to 18 channels counting the various digital sub channels. This enables the Mac Mini to function as a DVR.

The second Intel Mac Mini is in another room and the Eye TV software also loaded on it is able to work from the other Mac Mini’s shared recordings.

Today I discovered by accident when playing around with iTunes on one of the Intel Mac Minis that the shared videos show up in the shared playlists from other iTunes databases. So, in other words, I can pick a shared iTunes list from the Power PC Mac Mini’s shared iTunes and a list of video files shows up. Since the videos are in the list just like audio would be, I am able to start a video file playing and when one file ends it will immediately start playing the next video file on the list. This is particularly useful because I can start videos playing as I do other things and it will continue to play just as if it’s a TV station. This is quite a handy capability to have. The lack of an ability to set up continuous video playback has long been one of the Apple TV’s biggest shortcomings.

Periodically I go to the Power PC Mac Mini and delete the video files that have been played, since iTunes keeps a play count, so I always have fresh material to watch.

I’ve been experimenting for some time with connecting computers to televisions, along with a variety of other set-top boxes. I’m now at a point where I’ve begun to draw a few conclusions.

Are we there yet? The short answer is no. We’ve still got a long way to go.

After living a while with Apps on an Android smartphone, along with apps on an iPod Touch, it has become clear to me that the best apps running on these sorts of hand-held devices give a great, slick, quick-access media-consumption experience.

Apps running on Internet-connected TV’s or set-top boxes are going to be important in the future. However, so far what we have available today is a somewhat frustrating experience.

I’ve got a Mac Mini set up as an HTPC/DVR with an Eye TV USB HD tuner. The Eye TV software fails in a living room setting because the text within the application is too small to be easily read from across the room even on a big screen. I’ve also got the Boxee app installed on the same machine. Boxee does have a growing list of apps. However, many of the currently available Boxee apps still often fall short of genuine usefulness.

I want a software interface that I can read and interact with easily from across the room without having to deal with it as if it’s desktop software. I want software apps that are powerful, easy to use, and give me a consistent experience from one app to the next. If I’ve specified I want only videos, then the software should serve me up ONLY videos, with no audio podcasts mixed in.

The trouble with OTT content is that one size doesn’t fit all. The perfect app should allow me to cherry-pick my favorite Internet video content sources and turn them all into a single channel or series of channels.

The ideal OTT/set top box content delivery system is going to incorporate a system of apps much like either the Apple IOS app store, or the Android app store where the customer can choose from thousands of content gathering and/or content delivery apps. Like my Evo Android phone or my iPod Touch, I will be able to customize MY particular set top box with precisely the apps that I want without someone trying to steer me towards content that someone else wants to push towards me against my will. My iPod is my own, with my own selection of personal content. I want my TV to work in exactly the same manner.

A few days ago I posted an article here entitled “Waxing Nostalgic” in which I reminisced about the original three Podcast & New Media Expos held at Ontario, California and how special they were.

Upon further examination, it’s suddenly become obvious to me what set these three conferences apart and what made them such a success from a social standpoint.

The thing that made the three Ontario podcast conferences unique was the fact that perfect strangers felt very comfortable striking up spontaneous conversations with each other. As a result of this comfort level, something rather remarkable happened. People talked a lot (these were podcasters, remember) and in many instances formed lasting friendships.

When the podcast conference was moved to Las Vegas, an entirely different mindset took over. In Las Vegas, strangers simply don’t feel comfortable approaching each other and striking up spontaneous conversations, even if they see that the other person is wearing a conference badge. The open, spontaneous conversation mindset generated at the Ontario Convention Center was perceived as perfectly normal in Ontario. However, being open and starting spontaneous conversations in Las Vegas would be perceived as weird and so therefore isn’t done.

This is a simple principle, yet it can have a profound effect on whether or not a given conference will be perceived as successful. I could see how conference planners could get caught up with other ideas surrounding where to hold a conference, but forget that the mindset generated in particular places is going to potentially produce very different behavior from the same people, which may or may not be detrimental. If the wrong behavior is produced by an incompatible mindset, it can spell disaster.

I believe the mindset generated by location also extends to and in part explains the old business axiom, “location, location, location” as being important to the success of a business.

Generate the right mindset in part with geography and surroundings to get people in a buying mood for particular types of products and services, and your business has a chance at being successful. Ignore this all-important mindset generation aspect of specific locations at your business’ peril.

The year was 2005. The month was November. The setting was the Ontario Convention Center in Ontario, California. The event was the first podcast media expo. The phenomenon of podcasting, brought to life by Adam Curry and Dave Winer, was a bit over a year old. At least a couple of thousand podcasters as well as many podcast listeners showed up from around the world to meet each other face to face for the fist time.

Looking back in my own mind and the minds of many others who attended, it was as if there was a special magic that happened at Ontario. This first event brought a bunch of strangers together, yet it had the happy feel of a family reunion. Soon enough it would be over and time for us all to go our separate ways.

The Ontario Convention Center turned out to work especially well for in-person social networking for people who were heavily involved in this brand new form of social media. It was very easy to identify other attendees because of the convention badges. Most people were staying in the nearby hotels, particularly at the Marriot across the street from the Ontario Convention Center. People ended up milling back and forth between the convention center and the Marriot. Many people ended up meeting each other and striking up conversations at random as they accidentally met each other while walking around or just hanging out.

I was always up front about the reason I attended these podcast expos. I was there to meet people and hang out with podcaster friends. I did not sign up for or pay money to attend any of the expo’s sessions. I was there to socialize. I don’t believe I was the only podcaster who thought this way. From a social standpoint, the podcast expos held in Ontario were a tremendous success. Sadly, from an expo-promoting business standpoint, perhaps they weren’t so successful.

There would be a total of three of these expos held at the Ontario Convention Center before the gathering was moved to the Las Vegas Convention Center in Las Vegas, Nevada starting in 2008. The 2008 expo ended up being sort of lost in the middle of a mega-building probably most well known for housing the annual (and gargantuan) Consumer Electronics Show every January.

With literally thousands of Las Vegas tourists, combined with other conventions going on at the same time, meeting and socializing with the reduced number of podcasters that did make the effort to show up in Las Vegas in 2008 and later in 2009 became difficult. Gone were the happy accidental meetings. Pretty much gone was the accidental social networking aspect that had happened every year at the convention center in Ontario.

Those three magical expos at the Ontario Convention Center will never be repeated. Many of those early podcasters have moved on to other interests, as well as many of the early podcast listeners that also made a point of showing up. The social aspect of podcasting has seemed to wane a bit as larger commercial and educational organizations expanded into the space.

Podcasting is alive and well in 2010, and is taking its place in this new and continually evolving world of Internet-distributed digital media production and distribution. There are more podcasts available for download than ever before. Priorities change, and people move on.

Those first three podcast expos at Ontario, California were exceptional social networking events where many exceptional friendships were formed.

I remember it well. Back around October of 2004, I first heard the word “podcast” used on The David Lawrence Show via my XM Satellite Radio. It sounded interesting, and I wrote it down on my driver logbook cover with the idea of looking it up later. I heard David mention it again once or twice over the next few weeks. Finally, in early December of 2004 I finally got around to looking it up. I found Adam Curry’s podcast, realized what it was, and knew that I felt compelled to not only listen to podcasts but get involved as a podcaster myself. This was exactly what I’d been looking for for many years – a wide variety of content that I could choose, download, and control the playback/consumption of on MY terms.

Podcasting took previously-existing elements and applied them with a new twist. MP3 files had already existed for a number of years. Virtually every computer already came with a sound card and had the basic ability to both play back and record audio. Portable MP3 players had been around for a while. Apart from Adam Curry’s and Dave Winer’s contribution of the podcasting concept and making it work, the one key element that suddenly made podcasting viable and actually inevitable was the fact that Internet bandwidth got good enough to make it practical.

Practical is an important key.

We have now passed another important milestone in terms of mobile bandwidth. Mobile bandwidth, while not yet perfect, has improved dramatically in both terms of data delivery and coverage. About three or more years ago I had experimented with streaming audio via my smartphone while driving my truck, and quickly determined that it wasn’t viable. I couldn’t listen long at all before I would lose the stream. No problem, I had plenty of podcasts to listen to.

I’ve been hearing a lot of people talk about Pandora.Com lately, so last week I finally tried the Pandora Android app out on my new Sprint HTC Evo. To my surprise, it worked amazingly well – even in Arizona and the western third of New Mexico along Interstate 40 where Sprint still has 1XRT service. The streaming music sounded great, and the few times it did briefly drop out in a couple of mountainous areas, it automatically reconnected and reestablished the playback stream.

(By the way, a side note – I was surprised to learn that Verizon has NO data card coverage around the Kingman, Arizona area – my Verizon aircard would NOT connect in the Kingman area.)

Streaming radio via the Internet in a moving vehicle is now practical. Smartphones have also reached critical mass to the point where they are really beginning to move into the mainstream. Even though streaming Internet audio has been around for quite a few years at this point, I believe the automotive market for streaming audio is about to open up in a massive way.

Up until this point most people have felt that streaming Internet radio had plateaued or was only going to grow slowly. I believe that improved cell networks along with smartphone proliferation will create a new market for streaming audio services. The automobile has been the traditional stronghold of terrestrial and now satellite radio services. An old kid that’s been around a while suddenly has a big and growing shot at a new lease-on life.

I believe opportunities exist for streaming Internet radio stations that deliver highly specialized content. For us geeks, imagine a 24/7 tech-centric streaming station. The sky really is the limit. The cost of running a streaming station can be very low, so therefore it becomes possible and practical to narrowcast to relatively small audiences.

Podcasting industry leader RawVoice has recorded a phenomenal 31 percent increase in revenue for the second quarter of 2010, which ended July 1. The increase reflects new advertising buys on 27 percent more shows within the RawVoice family, including Blubrry and Tech Podcasts Network and other network partners compared to the first quarter.

“Advertisers are confident in us delivering a healthy return on investment,” explains Todd Cochrane, RawVoice CEO and host of Geek News Central. “Advertising with RawVoice enables them to expose their brand to audiences that are consuming media on a variety of devices in the home and on the go.”

Audience growth was fueled by the increased quality and quantity of podcasts available within the RawVoice community — Blubrry.com alone has more than 5,500 shows available for advertising — and expanded media accessibility on multiple platforms. “Our strategy of multi-platform distribution is exposing new audiences to our content creators on venues that accommodate their lifestyle needs,” Cochrane said.

Digital media content technology enables viewers and/or listeners to subscribe to, receive and consume their favorite podcasts how they want, when they want on any number of mediums, including the Internet, over-the-top boxes such as Roku, Apple iOS and Google Android-based smart phones.

“Advertisers are accessing exactly the audience that they want,” Cochrane said. “We are the only advertising medium that can guarantee they are reaching their target audiences.” Viewers and listeners in turn gain exposure to great products and services matched to their needs. The end result is that hosts are able to sustain and grow their shows “ultimately resulting in more ad deals for our content creators,” he said.

The RawVoice Generator network services measure a show’s reach through its media statistics platform, helping creators to monetize their shows and guaranteeing that advertisers reach their delivery and branding goals. “We get direct input from content creators on their audiences and we can cross validate that data with listener and viewer survey data,” Cochrane explained. “Without this trifecta of data, we would not be able to execute such large campaigns effectively.”

As Quarter 3 gets under way, Cochrane is confident the advertising and audience growth will continue to the benefit of media creators. “We are continuing to focus on multi-platform distribution for the shows that are part of the network,” he said. “The show producers are reaching millions of people monthly. We want to continue to take the lead in finding ways to help content creators maintain sustainable incomes for their shows.”

About RawVoice Inc.

RawVoice offers media producers an easy, efficient means to get media online and measure audience behavior. The RawVoice Generator is a configurable, customizable, user-friendly media platform that combines the power of podcasting and new media with social networking. The RawVoice Generator lets you push content to portable and home media devices, such as iPhones, Roku and Boxee. RawVoice’s Integrated New Media Statistics analyzes downloadable and streaming media. It’s easy to use, powerful and flexible.

OTT, short for “over-the-top-television” is an up-and-coming acronym that we are all likely going to become familiar with in the near future, provided someone doesn’t come up with a different marketing name. The concept is simple – it’s TV that comes “over the top” of traditional channels on a cable system via the Internet delivered in digital packets. It can either be live streaming video, on-demand streaming video, or in the form of a pre-recorded on-demand podcast.

There are many aspects of over-the-top TV that have yet to be shaken out. Specifically, here in the early stages there are some still-murky areas when it comes to details of how advertising is going to work.

Things that we know about how OTT works successfully so far:

People are willing to pay for bundled on-demand professionally created OTT content in the form of Netflix on-demand streaming of movies, TV shows, and other content. The bundled Netflix price for all-you-can-eat on-demand streaming OTT offers the consumer a real value. In most cases, a great deal of marketing money and effort has been spent promoting the majority of individual movies and other content that are available on Netflix, so the consumer has a fairly high degree of familiarity with much of the on-demand streaming content they offer. These are essentially repurposed movies that are already on the shelf.

People are willing to watch on-demand streaming OTT of professionally-created content with embedded ads as demonstrated by the ongoing success of Hulu.Com. The consumer is likely already familiar with a portion of the content, but Hulu also allows the consumer to discover and explore previously unknown TV show content in an on-demand stream with embedded ads. These are essentially repurposed TV shows, some movies, and other content.

Live streaming OTT of live content is still catching on. The most successful live OTT content as typified by what Leo Laporte and company are generating still offers an on-demand podcast version that can be downloaded later. Currently, on-demand, after-the-fact podcast versions of live OTT generated content end up with many more downloads than people watching via live streams. Both live streaming OTT and the on-demand podcast versions can contain ads. For the ads to be effective in this format, they need to be relevant to the audience’s needs and desires. The old “shotgun” advertising approach does not work in this format. This specific type of content is closely associated with word-of-mouth promotion.

There are a few questions that remain to be answered. Will consumers pay for on-demand streaming of TV drama-type content they are unfamiliar with — in other words, will consumers pay to watch an on-demand stream of a new TV show drama, documentary or reality show? Using myself as a gage, I wouldn’t pay for individual on-demand episodes of a TV show or movie I wasn’t fairly familiar with. Promotion and word-of-mouth still has to take place.

If consumers will pay-per-view for an unfamiliar on-demand TV show, can the content still contain ads? I think the answer to this depends on the content and its perceived value – i.e., how well it is promoted, and the resulting perceived value that is generated in the potential consumer.

Once “Lost” was a hit TV show, would the fanatic fans have paid for on-demand streams of new episodes? Probably they would have, if they could have gotten them, say a week or so in advance of the actual broadcasts. “Lost” fans would have also put up with ads in the advance on-demand stream. They might have grumbled about it, but if that were the only way it was available in advance, many of them would have opened-up their wallets and paid the price monetarily and with their attention to the embedded ads in order to satisfy their “Lost” habit. Clearly, the producers of “Lost” – ahem – “lost out” on a time-sensitive revenue stream opportunity.

Bottom line, I believe it all revolves around the content and the real and perceived values that the content delivers.

I liked last season’s remake of the old “V” television series. If I could be assured the production values remained just as high, I might pay to subscribe in some manner. If the “V” series is picked up again by ABC next season, I would also pay to subscribe if I could get episodes via on-demand streaming before they were broadcast.

In the meantime, we are still dealing with the death-throws of the old broadcast model with its old appointment based viewing schedule combined with the old shotgun advertising approach. ABC broadcast TV affiliates would have had a cow if “Lost” episodes had been made available as a paid on-demand OTT stream before the episodes were actually broadcast via the network.

The final destination of OTT and when it ends up at that destination depends on what is right for the time. Both delivery infrastructure capabilities and consumer demand will make that determination.