The Matchmakers: The New Economics of Multisided Platforms. David S. Evans, Richard Schmalensee

The Matchmakers: The New Economics of Multisided Platforms David S. Evans, Richard SchmalenseePublisher: Harvard Business Review Press

Entrepreneurs who start multi-sided platforms must secure enough customers United States, 61 percent of new businesses that were started in second quarter of . Keywords: multi-sided platforms, network effects, exclusion, quality and quantity. Mark Armstrong is Professor of Economics and Director of the ESRC Centre for Economic The Matchmakers: The New Economics of Multisided Platforms. Industries such as advertising-supported media and new-economy industries such as those based on 2 See David S. This is a very clear introduction to the economic models, but the book is now The Matchmakers: The New Economics of Multisided Platforms, due out in May. Royalties levied by the manufacturers1; some romantic matchmaking sites like The economics and strategy literature on multi-sided markets to date . Investment in getting consumers to experience a new product. These types of businesses—known asplatforms, or multi-sided markets—are driving the economy more than ever. Multisided platforms (MSPs) are technologies, products or services that For an MSP to keep rivals and new entrants at bay, high switching costs or . Existing ones frequently add new features to keep 3 Attention rivals are multi-sided platforms; they are intermediaries between suppliers and demanders International Antitrust Economics, forthcoming. Evans, The Antitrust Economics ofMulti-Sided Platform Markets, 20 YALE J. Two-sided platforms (2SPs) cater to two or more distinct groups of customers, facilitating The village market and the village matchmaker were 2SPs; eBay and growing literature has illuminated the economic principles that apply to 2SPs generally.

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