Inspired by Engen’s long-standing brand promise, ‘With us you are Number One’, and the fact that South Africans believe in starting their day well, the ad was developed by FCB Cape Town’s Executive Creative Director Mike Barnwell, Creative Director Aaron Harris, Art Director Janine Caboz and Copywriter David Bassett.

It showcases Engen’s extensive retail offering and reinforces it as the most convenient morning stop. ‘What a Wonderful World’, the famously catchy track by Louis Armstrong, was used to bring the commercial to life and will no doubt have South Africans singing along.

The ad was directed by Kevin Fitzgerald of Egg Films with Left Post Production, Stash Studios and Black Ginger handling post-production.

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A new campaign from FCB Joburg, Team Best and Hungry Films for Famous Brands’ casual dining destination chain, Wimpy, is promising South Africa’s meat lovers a ‘thrill’ the next time they opt for a grill in one of its restaurants.

FCB Africa has confirmed its ability to consistently create advertising that connects and resonates with the South African consumer with its recent performance on the Millward Brown list of 2015’s Most Liked TV Ads.

FCB Cape Town has won a Bronze Apex for the ‘New on the outside. Still different on the inside’ campaign it developed for Savanna to launch the Distell cider brand’s new packaging and revitalise its communication with consumers.

A witty online and print campaign from FCB Joburg for Toyota 86, the sports car jointly developed by Toyota and Subaru, leverages instant message chat to demonstrate the vehicle’s racy urban prowess and drive home its pay-off line, ‘go Play’.

NetFlorist, South Africa’s largest same-day gift and flower delivery service, recently challenged its agency to get guys to send their gals more flowers more often, not just on anniversaries and birthdays.

Hot on the heels of successfully delivering on its first outing, at Meetings Africa, for South African Tourism after being awarded the multi-million rand account last year FCB Joburg has helped the office notch up another major success, INDABA 2016.

Inspired by the success of the NIVEA Dolls initiative last year in Brazil, NIVEA Sun wanted to continue looking for other innovative ways to help parents protect their children from the harmful effects of the sun. And that’s exactly what its agency, FCB Africa, did. This time in Cape Town, South Africa.

Wimpy, the 49-year-old fast-service restaurant in the Famous Brands stable, has created a new category of burger with the launch of the SLAM Burger, a 150g pure coarsely-ground beef meatball slammed onto the sizzling grill and then shaped by the unique SLAM press just long enough to lock in the succulent juices and flavour.

Toyota South Africa Motors has launched its all-new Toyota Hilux with a campaign led by a television commercial that is going to tug at the heart strings of the country’s moms and dads, grannies and grandpas.

Based on the insight that many South Africans travel home to visit their families during the end-of-year festive season, Debonairs Pizza briefed FCB Joburg to conceptualise a campaign that would appeal and encourage consumption during this period.

Huletts, a brand synonymous with sugar in South Africa, is advertising on national television for the first time in more than 10 years with the commercial that won FCB Joburg its above-the-line business a few months ago.

Debonairs Pizza, South Africa’s leading quick service restaurant in the category, has launched its latest pizza innovation – the Cheesy Crunch Crust topped with nacho chips – with a 30-second television commercial from FCB Joburg.

A commercial spoofing the interaction between a Johannesburg Metro Police Department (JMPD) officer and the man who attempted to embarrass her on social media and failed has broken on South Africa’s airwaves.

In one of the most prestigious – and biggest – account moves this year to date, the agency widely regarded as responsible for building many of South Africa’s iconic brands has been tasked with building on the country’s already impressive reputation as a tourism destination.

Bonitas, the open medical aid with the highest claims pay-out in South Africa, is ‘diving’ straight through the clutter on the country’s television screens with a commercial from FCB Joburg to remind viewers of its focus – no frills, just great medical aid.

The festival of creativity is a wonderful blend of work, fun, endless goose bumps and bubbly and we got to experience it. All of it, for the very first time. Travel through memory lane with us as we revisit some of our best Cannes moments through pictures and Q&A.

Attending the Cannes Lions is an emotional rollercoaster. Advertising and marketing executives from around the world gather to honour the best work from around the world. The rollercoaster ascent starts much earlier than the festival though, as agencies begin the heart-wrenching process of selecting the work that they think will be worthy of the significant entry fee.

The Cannes Festival of Creativity is a highlight on the global advertising calendar. It is a week filled with the most exciting debates, seminars and presentations. A week of networking, of immersion in hundreds of inspiring shortlisted ads and, when the awards are announced, it is a week of celebration.

Just weeks after declaring its intention to aggressively chase market share with the launch of South Africa’s first-ever contract buy-out offer, mobile services provider, Cell C, is flighting a cheeky TVC that asks South Africans if they feel they’re being taken advantage off.

The Lonely Road Foundation, an NPO that assists impoverished South African communities manage the health and wellbeing of orphaned and vulnerable children, looked to radio to help it highlight child abandonment with a hard-hitting 90-second spot flighted just before the start of Child Protection Week.

NetFlorist, South Africa’s leading flower and gifting service, is giving South Africans the opportunity to make the ‘grandest of grand gestures’ by making two billboards in Gauteng available for personalised messages.

Coca-Cola South Africa’s ‘Rainbow for a Rainbow Nation’ activation marking 20 years of democracy and its creator, FCB Joburg, were honoured by the D&AD with two Wood Pencils and one Graphite Pencil in London last week (Thursday May 21).

‘Rainbow for a Rainbow Nation’, Coca-Cola South Africa’s activation to commemorate 20 years of democracy in the country, shone across the Atlantic last night (Thursday May 21) taking two of the prestigious Grand Awards at the 2015 New York Festival International Advertising Awards.

A father and his sons are so proud of their new Toyota Corolla, they ‘make their own ad’ – the father providing light, voice-over and GoPro action, son #1 the background music, son #2 moral support – in the comfort of their own garage.

At FCB Paris, we want to conquer new territories. With limitless ambition we’re ready to meet new challenges, determined to go further and to take you there with us. How? By following the crazy idea to send the first advertising creative into space with more than 36,000 balloons.

The 7th annual IAB Bookmark Awards ceremony took place at Turbine Hall in Newtown, Johannesburg, late last week and Hellocomputer is incredibly proud of its team and its accomplishments at the 2015 awards.

South Africa’s leading chain offering a world of entertainment with the latest in movies, music, games, and accessories, Musica tasked FCB Cape Town with creating another ad that would – as successfully as the two preceding it – break through the loud, and often brash, clutter normally associated with retail advertising.

Toyota SA has launched its new addition to the Etios range, the Etios Cross, with a 360° campaign spearheaded by a television commercial featuring South Africa’s BMX Racing Champion and two-time Olympian, Sifiso Nhlapo.

The Peninsula School Feeding Association (PSFA) and FCB South Africa's digital agency, Hellocomputer, have teamed up to introduce a new media platform to SA that will encourage social media users to help feed hungry school children. The platform, called Social Feed, literally turns media budgets into healthy plates of food.

FCB South Africa had only just washed and packed away the glasses and recycled the Champagne bottles it had opened to celebrate its award successes during September when it had reason to again polish the glassware and pop the cork in October thanks to its showing at the 2014 Pendoring Advertising Awards (October 24, 2014).

FCB Joburg heads what is arguably one of the two most important tables of The Loerie Awards Official Rankings for 2014 – the Overall Ranking By Agency table. Not surprisingly, its client, Coca-Cola South Africa, tops the other – the Overall Ranking By Brand table.

Toyota South Africa has launched the new Yaris with a campaign that clearly positions the motor vehicle as synonymous with young adult males while simultaneously aligning it with Toyota’s sponsorship of the fearless Red Bull X-Fighters.

Engen recently launched a new television commercial that follows a man on an epic road trip, from the arid plains of the Tankwa Karoo, through the fynbos of the Cape and all the way to the Atlantic Ocean.

FCB South Africa and its agencies had an impressive weekend at the 2014 Loerie Awards Festival in Cape Town last weekend (Saturday September 20, Sunday September 21) winning 11 awards, including one of the four highly-sought after Grand Prix Awards.

There was more than gold at the end of the rainbow for Coca-Cola South Africa and its marketing communication agency, FCB Joburg, at the 2014 Loerie Awards this weekend (Saturday September 20 andSunday September 21, 2014).

FCB South Africa has confirmed – again – its status as the country’s leading brand builder and its client, Coca-Cola South Africa, was named South Africa’s Favourite Brand in the Sunday Times Top Brands Survey 2014.

One of the key drivers of decision-making in society today is the role of ethics in business. Ethics is a realisation by both business and the public that there is more to a commercial enterprise than profit-making.

Mirroring a global consumer trend towards socially- and environmentally-responsible products and services, judges at the Cannes International Advertising Festival were inclined to award brands that endeavour to make a difference in the world.

A better understanding of exactly when a brand’s potential audience is online and most receptive and responsive to content – gained through access to and better analysis of data – would go a long way to assisting social media managers combat the dwindling organic reach figures coming out of Facebook.

Break.Make.Create is South Africa’s newest hackathon, launched to not only improve the skills set of the marketing industry, but give all creative, technical-minded and innovate thinkers the chance to tinker, craft and play. The initiative will kick-off with its inaugural event, organised by Hellocomputer, in Cape Town, 2014’s Design World Capital, on June 5 and 6.

In April 1994, Archbishop Desmond Tutu coined the phrase ‘Rainbow Nation’ 20 years ago when South Africa experienced its first democratic election. During the month of April 2014, in celebration of ‘Freedom Month’, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy and the birth of the “Rainbow Nation”.

Hot on the heels of contributing to FCB South Africa emerging as the best performing agency group in the Creative Circle’s Ad of the Year 2013, FCB Johannesburg has notched up the most ads on Millward Brown’s Best Liked Ads 2013 list.

The collaborative duo that gave South Africa the world’s first tweeting honey badger, has again broken the mould with an electrifying activation for Labello, a Beiersdorf AG brand first launched in 1909.

Today, The Coca-Cola Company is launching ‘The World’s Cup’ – The 2014 FIFA World Cup Coca-Cola Sponsorship campaign. Here is the first video that FCB Johannesburg has shared with the world on behalf of South Africa. It is about a group of incredibly inspiring grandmothers in Tzaneen, South Africa that formed a soccer team to keep healthy and active.

FCB Johannesburg has dominated Millward Brown’s Best Liked Ads List for the final quarter of 2013 with three ads making it into the Top 10. FCB Johannesburg, which changed its name earlier this month from Draftfcb, took the Number 1, Number 2 and Number 8 slots while its sister agency, FCB Cape Town, was responsible for the ad in Number 10 position.

Draftfcb South Africa CEO, Brett Morris, has announced the roll-out strategy for rebranding the local agencies following the March 10 announcement that the global network and its agencies will be renamed FCB (Foote, Cone & Belding).

South Africa’s enduring number 1 tinned food brand and its favourite brand in 2012*, KOO, has launched a trans-media campaign that refreshes and modernises its appeal while still communicating the vast range of old favourites and innovative newcomers in its stable.

Hot on the heels of landing the chocolate and biscuit portfolios in the Mondelez (formerly Kraft) stable, Hellocomputer has been appointed by WesBank, South Africa’s leading provider of vehicle and asset finance, as its lead agency.

Draftfcb Johannesburg and several of its service provider production companies – Bioscope Films, Orchestra Blue Post Production, Blade, Freq’ncy – are showing how South Africans can make a difference in just 1 000 days by donating 900 hours to create a fund-raising campaign for Cotlands while its sister company, The Media Shop, leveraged its media relationships to secure free media space.

Hot on the heels of being awarded the Debonairs Pizza marketing account, Draftfcb Johannesburg has learnt that it is to also work on Fishaways, a leading take-away seafood brand in South Africa with 119 restaurants nationally and six throughout Namibia and Mauritius.

A new campaign comprising of television, cinema, rugby big screens, print, outdoor and radio elements will be launching the Toyota Fortuner’s enhanced specifications, particularly the new – and highly desirable – black interior and its improved multi-function information display.

Draftfcb Johannesburg’s new campaign for Automark is reinforcing the link between its certified pre-owned vehicle dealer network, Automark, and the Toyota dealer network in a bid to allay consumer anxiety about purchasing a pre-owned vehicle.

Hellocomputer, highly respected for its ability to develop left-field strategic marketing solutions, has thrown its hat into the digital advertising media planning ring with the launch of an in-house digital media solutions department.

Wimpy, the iconic 46-year old family restaurant chain, is reminding South Africans why they love its breakfasts with a put-a-smile-on-your-dial television commercial from Draftfcb Johannesburg and Egg Films.

Old Mutual, a trusted brand with over 168 years’ experience helping South Africans achieve their financial goals, has shattered the personal financial planning paradigm with the launch of their Financial Lifestyle Solutions campaign.
At the same time, it has broken the mould when it comes to communicating with its target market by giving real people with real personal financial goals, the opportunity to experience their future dreams.
These experiences have been captured on film, and used in a stirring integrated television, radio and print and Out of Home campaign devised by Old Mutual’s marketing communication partner, Draftfcb Johannesburg.

Draftfcb South Africa clients featured well in the Sunday Times Top Brands Survey 2013 published in South Africa on August 18 to confirm the group’s reputation – and that of its agencies – as a leading brand builder on the continent.

Hellocomputer in Cape Town, a unit of Draftfcb, devised the world’s first outdoor website for Toyota RAV4 in PSFK.
Melusi Mhlungu, copywriter, Johannesburg, participated as a judge in a July panel to decide the Ad of the Month, inSA Creatives and Bizcommunity.

Toyota South Africa, with the help of award-winning digital agency, Hellocomputer, and staging maestro, Thingking, have designed, built and installed the world’s first-ever outdoor website in Johannesburg.

Looking for an ingenious way to build its digital presence the Johannesburg Zoo has handed over its social media account to ‘someone’ who knows the Zoo inside out. BG, a honey badger residing in the Zoo (and its mascot) has taken on the responsibility.

Draftfcb’s commitment to enhancing its creative product shone brightly at this year’s 60th Cannes Lions Festival of Creativity, winning a total of 36 trophies, and adding to the agency’s full-circle involvement throughout the Festival.
In total the network was presented with a Grand Prix, nine Gold, 12 Silver, 14 Bronze Lions and an additional 23 shortlists across ten categories, including multiple wins for such brands as OREO, NIVEA, SPCA/Mini, UTEC and Prime TV.

It's been an intense week as usual (emotionally and physically :) and as it winds down, and I have some access to Wifi & aircon, I thought I would provide you with a quick 'canned' look at how we' did and who won what.

Draftfcb Cape Town took home one of South Africa's first Lions on Monday night (June 17) at Cannes. The World's Smallest Big Idea for client Vital Health Foods and brand Viral Boost won its a Bronze Lion.

This superbly art directed print ad for Vital Health’s Kids’ A-Z Vitamins from Draftfcb Cape Town quickly reminds parents of one of the timeless truths of child-rearing – sometimes moms and dads have to resort to Trojan trickery to ensure their little ones do what’s good for them.

The new television commercial from Draftfcb for Toyota Land Cruiser is full of the steep climbs, heart-stopping declines and torturous turns you’d expect from an ad demonstrating the off-road capabilities of a luxury 4x4 but it’s the unexpected twist in its tail that nails home the joy of driving such a vehicle.

Olmeca Tequila, along with its digital agency Hellocomputer, is once again driving online innovation with its latest campaign, the Olmeca Tequila Ibiza Nights Challenge.
The brief to the agency was to conceptualise and develop a digital campaign that would see a handful of lucky South African consumers winning an once-in-a-lifetime VIP experience in the party capital of the world, Ibiza.

Draftfcb's fledgling hotshop, 1886, has soared from the nest to pick up an estimated billings of nearly R100-million in its first year of business, a feat that earned it the Specialist Agency of the Year title at AdReview last week (May 23, 2013).

Draftfcb South Africa’s agency specialising in promoting behaviour change through social marketing, cause marketing and government communication campaigns has created a new integrated campaign to give additional impetus to Operation Khanyisa.

In South Africa over 10% of the population lives in informal settlements. Every year devastating fires sweep through these densely populated shanty towns. It is estimated that 10 shack fires break out every day, causing over 200 people to lose their lives each year. This year, Draftfcb Cape Town took Engen’s educational paraffin safety calendar one step further, with a quick shake the calendar unfolds into a flame retardant fire blanket 4 times the size, ready to suffocate a fire as it starts.

Girl Guides? Cute dogs? Couples in Love? South Africa’s favourite car in various colours? These are the ingredients in many a perfect world. And the cherry on the top is the fact that Toyota puts leather seats in the Corolla.

Thanks to a campaign that married television with online and viral components, the Vodacom Bulls made a 209 000-strong impression on South African rugby fans in just a few weeks (http://www.youtube.com/watch?v=cYRRAvi3cpw)
Conceptualised and executed by 1886, a small hot shop within the Draftfcb South Africa fold, it was aired and shared in the three weeks preceding the first game of the new season, the clash between the Vodacom Bulls and DHL Stormers.

Every year Loftus sees many true-blue supporters and season ticketholders go all out to support the Bulls. And every year, the players return this support by facing the most brutal opponents and putting their bodies on the line, week in and week out. It’s a tough job facing charging Maoris, larger than life forwards and razor sharp backs at full pace. Being a Bulls player isn’t for the faint-hearted, but every week they face their fears for their fans.

NIVEA Invisible for Black & White, the deodorant from Beiersdorf South Africa that keeps black clothes black and white clothes white for longer, rewrote a chapter in its marketing handbook when it took to the catwalk late last year in a bid to boost already high levels of awareness and trial for the product.

A new integrated campaign from Vodacom is highlighting the rivalry between the country’s two largest soccer teams and challenging their respective supporter bases to build strongholds for the teams in cyberspace.

The new television commercial from Draftfcb Cape Town for South African icon, Klipdrift Export, highlights that the Distell brand has as much appeal and zest for life today as it had when it was launched over 70 years ago.

November marks the highly anticipated launch of Engen Primax Unleaded, petrol anticipated to shake up the fuel industry by offering motorists two key benefits – performance and fuel economy – in one.
The fuel launch follows market research conducted by Engen, which found that petrol motorists were tired of choosing between fuels with only one benefit.

‘If it’s nice, then you get it twice’ is Vodacom’s mantra for its 2012 summer blitz which will doubleTalk, SMS & Internet purchases made during 1 Nov – 14 Dec. The promotion also offers double your million with Vodacom Millionaires, double deals and double entertainment.
While remaining true to the company’s over-arching promise of ‘Power to You’, the promotion is a major component of Vodacom’s intention to give customers more this summer.

One of the most astounding campaigns of 2012 has to be the Bulls’ ’Get Your Pink On’, a campaign that demonstrated how a questionable change can be turned into good fortune with just a little lateral thinking.

Hellocomputer, one of South Africa’s most celebrated digital marketing agencies, performed impressively at the 2012 Bookmark Awards.
The agency was awarded with a total of 10 accolades across a variety of categories demonstrating its ability to deliver results-orientated creativity.

The cheeky television commercial featuring the suburban miss who takes on a tougher personality when she uses her husband’s Hilux to go shopping just got cheekier with a brand new edit to highlight Toyota’s participation in the 2013 Dakar Rally.

Engen’s Chemicals and Special Products division has highlighted the positive impact it has on our world in a simple yet extremely elegant activation from Draftfcb Cape Town that broke early in October this year.

Adding a different spin to the many ‘win a car’ promotions currently being offered by brands and retail outlets, Draftfcb Cape Town has developed a television game show to attract shoppers to the QuickShops located on Engen forecourts countrywide.

Hellocomputer, one of South Africa's leading full service digital agencies and now part of the Draftfcb group, recently rolled out a new social media campaign for Red Heart Rum that harnesses the cool and trendy positioning of Café Racer styled motorcycles, made famous by legendary celebrities such as James Dean.

Olmeca Tequila has broken a Pernod Ricard social media record with assistance from leading digital agency, Hellocomputer.
The brand, owned by the global drinks business, became the first owned by Pernod Ricard to smash the 10 000 fan mark in South Africa thanks to the Steve Aoki Tour Facebook campaign devised by Hellocomputer’s social media management skills.

Hellocomputer, one of South Africa’s leading full service digital agencies, has recently secured a number of local and African brand accounts of Pernod Ricard. The accounts awarded to Hellocomputer consist of Red Heart Rum, Olmeca Tequila, The Glenlivet and Havana Club in South Africa and Jameson Irish Whiskey, Absolut Vodka and Chivas Regal in East Africa.

South Africa’s creatives, particularly those who have entered into the 2012 Pendoring Advertising Awards, which come to Cape Town for the first time since their inception in 1994, are taking over the Mother City with a campaign from Draftfcb Cape Town.

Draftfcb South Africa has confirmed – once again – its status as the country’s leading brand builder by winning The Robyn Putter Top Brand Agency of the Year Award.
Recognising the creative agencies behind the big brands, the award is calculated on a points system for agencies with clients that achieved first, second and third place in the Sunday Times Top Brands Survey.

Vodacom’s new television commercial illustrates how a relatively high-brow concept like ‘connectivity’ can inspire, enable and empower even the most technophobic of people to achieve on the grandest scale.

Three South Africans who had no idea they were being filmed feature in the television commercial devised by Draftfcb Johannesburg to launch the new Toyota Etios.

FCB South Africa has a reputation for building South Africa’s favourite brands. That’s probably because we consistently produce South Africa’s favourite campaigns. Founded on ideas that truly connect with real South Africans. Ideas that solve business challenges. Ideas that win awards. Ideas that make a difference to our community, our country and our planet. Ideas that matter.

A network of individually run and managed agencies, FCB South Africa offers full service advertising; data analytics and visualisation; corporate identity, way-finding and packaging design; digital; experiential; promotions; public relations; retail advertising and social marketing solutions.