Content is the best way to engage with your customers and create Authority, Credibility and Trust.
This practical workshop will look at how to create good content and the right platforms to use it on. Understand your relevance and value and share that to drive customers to your business.
“Content is anything that communicates a message to your audience.” Ian Lurie
We’ll look at content through the lens of:

Customer Profile
Differentiation
Strategy
Brand

When you give your customers something to talk about they are teaching others about your business.