Adjust Your Budget

Optimize Your Keywords

Open up a keyword report and sort it so that you can easily see how each keyword is helping you. If a keyword is not bringing you closer to your PPC goals, delete it or lower your bid. Increase bids for high-converting keywords.

Build a Blacklist of Low-Performing Sources

Maximize your budget by building a blacklist. Now that you have a list of your low performers, clone your
original campaign. Make sure to also add them to the original campaign’s blacklist.

Decide What to Advertise

You’re probably going to need to tweak what you are trying to sell based on the volume available around keywords that resonate with that product.

Write Your Ad

Use a headline that grabs attention. Use the description to give more information on your offer,
and make sure your call-to-action is strong enough to close.

Select Your Keywords

Determine Your Bids

Bid more on keywords that you expect to have a higher CTR (click through rate), like branded and exact match. If you’re not sure what results to expect from a keyword, allocate less spend to it at first.

Set up A/B Testing

If you’re testing multiple ads, set an ad rotation that ensures you’ll get sufficient data on each.

Check On Your Tests

If you’re A/B testing something like your headline, description, call-to-action, or display URL, check to see how each version is performing.

Turn On Your Campaign!

Constantly continue to be optimizing and improving your campaign for the best results.