Practical strategies for the role of digital in your business

"Don’t count who you reach, but reach those who count”. I am sure you have read it all before. I know I have, and yet we have managed to turn the internet into a world full of useless connections simply because we feel better about ourselves if we have lots of fans or followers.

The world is going nuts over Lady Gaga. She has 10MM followers on twitter and I am not one of them. Am I missing out? I am notoriously disinterested in singers and actors, but I am crazy about digital and social, so I cannot possibly ignore Lady Gaga. Can I?

Is it still worth the insane amount of effort to submit your website to large numbers of directories to improve your SEO rankings, or is there a better way? SEO is more about valuable content these days.

Digital is the world around us. Marketing is still about people and not about channels and technology. So what does it mean to be a "digital consultant"? How do we explain our value proposition to those around us who might be confused? Here's how I describe my area of expertise...

As Facebook is a social platform I believe we should first and foremost focus on how being a fan of a (brand) page impacts on attitude and brand equity. Most companies have Facebook pages now, so instinctively we must all know that having such a page somehow increases engagement and improves brand equity.

Traffic Act was born in March 2009 as a digital marketing agency. Marketing is about people; about changing people's behaviour. The psychology of changing behaviour is a very interesting topic as the only way to shift behaviours is to get people to "act".

The majority of digital engagement these days takes place in the social media space and it is the obvious choice for many brands to establish engagement on these platforms. Society is more and more putting the individual at the centre of everything and companies and brands should now have a strategy in place that addresses communication with an individual, not a mass audience. Social networks are the outward manifestation of that growing individualisation.