Sony tickled pink over rose-tinted PS2

Targeting a 'diverse demographic', firm claims

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Pink is the new black - at least as far as Sony is concerned. The consumer electronics giant today launched a pink PS2 complete with a pair of coral-hued controllers and a rose-tinted 8MB memory card. Sony says the "limited edition" colour scheme "reflects the growing and diverse demographic that PlayStation 2 has developed". We just say: "Yuk." If you disagree, you'll be able to buy the pink PS2 from 8 November for £130/€160. The UK release bundles SingStar Pop. ®