This kind of augmented reality tech has been seen before, most recently in a German Mini advert that placed a Mini Cabrio on a magazine, via a webcam. These cards (video here) take the concept a little bit further, with custom 3D models suited to each player and even a few little pitching, batting and catching games. The cards will be available in different editions in packs of either five or ten, for $1.00 or $2.00, respectively.

A rep for Upper Deck fired back, cryptically promising competing cards that "come alive and contain video." What this means, I have no idea, but at any rate it looks like baseball cards won't die quietly. [NYT]