The greatest power: The power to take possession of your own mind and direct it to whatever ends you may desire… The ONLY thing over which man has complete and unchallengeable right of control and direction.

Whatever your mind feeds upon constantly, it attracts to you consistently.

Information products are becoming extremely popular and one of the reasons for this is we live in a time when people want their information and they want it now.

Think about it, someone logs onto the internet late at night feeling tired and miserable because they can’t sleep – they start searching for sleep help and a website featuring a great information product which will show that that person how they can get more sleep comes up. Sure that person could probably find a lot of that information for free if they searched the net long enough, but they don’t have days to search, they want to get to sleep now. With an information product, they can instantly download and be reading that product all in less than 5 minutes.

People are extremely busy and want their info fast and also on the go. Many information products are a combination of audio as well as text. This is due to the increasing number of people wanting to take their information with them. Audio information products are great for busy people too.

Another important factor to note is that in general people would much rather spend a few dollars to educate themselves and find out “HOW TO” do something, rather than actually doing the thing they are wanting to find more information about. Psychologically, they are getting a “pay-off” by “taking the “initiative” for “finding out how” and will feel better about themselves and their goals for doing so. In and of itself this psychological pay-off is a huge contributing factor as to why information products and “how to” courses are such hot-ticket items.

Information products can be written on a wide variety of subjects, from recipes to work at home, to parenting – an information product shouldn’t be much different to a standard product. It should provide useful, valuable information to the purchaser and be of a high standard. The only difference is information products can be digitally downloaded, which means you don’t deliver a physical product to the customer.

Here are a few more reasons why information products are great for all business owners:

Once you write the product it keeps producing for you. Once you cover the costs of putting the product together, all future sales are profits. You do the work once and the product keeps working for you over and over again.

They’re simple to put together. With a research outline you can quickly put together an information product. You don’t have to worry about finding a publisher or printing costs. All you need to do is take the information you have on a subject and put it into words or audio (or both).

You can send traffic to your website. By creating an affiliate program others will help you promote your information product, which means they will drive traffic to your website and help sell your product for a commission. What a great way to build an effective sales force.

Another benefit to creating your own information product is that it will position YOU (not someone else) as the knowledgeable expert in your field of expertise. When you position yourself in the market in this way, you begin to put into affect “The Law of Attraction.” In doing so, you will begin to draw many new leads, potential customers and referrals to you and your primary product, business or back-end opportunity. The classic “Funded Proposal,” if you will.

It’s an extra passive incoming stream. Again, you do the work once and it keeps producing for you. If you offer a service online you can put together an information product which will earn you a nice passive income.

No matter how you look at it information products are hot. They’re in demand and this is a great time to get started creating your own information products.

At the top of my list is a quality product or service. So here’s what you should look for in a product or service:

Exciting. If you’re personally excited by the products and use them yourself, your enthusiasm will be your best sales asset.

High quality. Your long-term residual income is based on the product’s ability to deliver on its promise and maintain customer loyalty. You’ll never have to make an apology for a high-quality product.

Fairly priced. MLM products don’t usually win as the low-cost provider. However, high quality doesn’t necessarily mean overpriced. Make sure you or your customers are comparing apples to apples when price-shopping the competition.

Lifecycle. Are you at the beginning phase of a new product with a viable and growing market demand?

Unique. If it’s ‘another one just like the other one,’ you’d better look for a special marketing angle that separates this product from the pack.

Exclusivity. Be cautious if it’s available through other channels of distribution such as retail stores, catalogs or other MLM companies.

Satisfaction guarantee. A company that doesn’t stand behind its product will surely leave you embarrassed or potentially responsible to your customers.

Sales aids. Make sure the company has promotional literature that adequately supports product benefits and promotes retail sales.

Once you’ve found a product or service you can believe in, evaluate the company based on your personal needs and beliefs. Here’s what to look for:

Support materials. Company literature should be easily understandable and provide a professional image to support your business activities.

Policies and procedures document. Read and understand what you can and can’t do. These internal distributor regulations are designed to protect the integrity of the business and deal with the occasional renegade distributor who can ruin things for everyone. If the company offers no policies document, heed this as a red flag. This company either hasn’t had good MLM legal advice or doesn’t plan to stick around very long.

Corporate executives. They should be committed to quality and integrity, and have genuine concern for their distributors. If possible, interview them if possible, or at least talk to other successful distributors for their thoughts.

Ask:

Does one or more have experience in MLM?

Are experts involved in areas of administration, financial management, distribution and commissioning software?

Has the company hired professional consultants to help in areas of weakness?

History. How long has the company been in business? How many countries does it operate in? How many distributors does it have? What are its gross yearly sales? Is it well-funded? If it’s privately held, this information might not be readily available, but it’s worth a try.

Compensation plan. Does it sound realistic in its promises? When something sounds too good to be true, it usually is. Was it designed by competent experienced MLM experts? Does it fit your needs for part-time income or a full-time career opportunity? Does the plan use time-tested and proven success concepts, or are you part of an experimental program? Look for proof of success of this concept as used by another MLM. Have your sponsor or a company official explain it to you in detail.

Philosophy. Does it fit your style and make you feel comfortable and proud to be part of the organization?

Sales and training. Does the company or your upline offer regular support sessions or telephone training?

Commission software provider. Did a reputable company provide the software that will determine your bonuses? If new software has just been installed, it’s not uncommon to see glitches for a period of time that can affect your anticipated income stream.

Communication. Look for good communication in the form of newsletters, voice-mail capabilities, national conference calls and a strong Web presence using all available communication technologies.

Protection. The only required investment should be a noncommissionable sales kit. All other investments should be optional. Beware of large inventory load enticements or offers to buy positions. In case things don’t work out for you, make sure there’s a buy-back policy on your unsold inventory.

One important thing to keep in mind –

If you’re inexperienced, even selecting the right company won’t assure your success. Choosing the right upline sponsor to support you can be equally important. Is there someone in your first three upline levels who has had substantial success and can show you the way? This can be your shortcut to accelerated growth and my strongest recommendation for gaining early momentum.

So people ask me, “Ben, how is it that you have personally sponsored over 60 people into your business in less than 45 days; all of whom have purchased product and are duplicating?”

What I tell them is that I use the system and I teach all of my people to do the same … to use the system.

Why? Because systems are duplicatable, but people are not. We are all different. We all act different, we all think different, we all have different personalities, different modes of communication, and different styles of promoting. But the system never changes from one person to the next. The system never discriminates from one person to the next. The system never changes in its underlying theme and message that it drives across to our potential business partners. The system is duplicatable, whereas we, as unique and varying human beings are not.

So what is the system you ask? The system is so simple, so duplicatable that it can be summed up into a few simple steps; a few steps so simple that anyone can do them regardless of their background, education, or age! Regardless if you are a seasoned veteran or brand new to this wonderful industry of network distribution!

(by the way, if your mlm doesn’t have a system in place, my advice to you is, you had better create one NOW or find a company that has one already in place … your success in this industry depends upon it)

The system I use on a day in and day out basis is:

Step 1: I Invite my guests or potential business partners to listen to a recorded 2 minute overview.

Step 2: I Invite my guests or potential business partner to one of our live National business presentation conference calls.

Step 3: I do a 3 way with my guest and my sponsor or someone in my upline to answer any questions that my guest might have and for validation. From time to time, I also do 3 ways on a conference bridge in a group setting. When wanting to validate the business and opportunity to several people at a time; this is one of the fastest ways to build and create group momentum.

The steps I am outlining are nothing new, this type of simple system has been around in the industry for years, but that in and of itself should tell you something … IT WORKS! Less is always more and the simpler you keep it, the better.

Tip: One of the keys to remember is to always edify your upline or whomever you are introducing your guest to. Tell that person’s “success story” or background to your guest before the introduction. This will make your upline’s job much easier … which is to assist you and your potential business partner in getting your new business up and running in the right direction as fast as possible.

Step 4: Repeat the process and teach all new business partners to do the same.

That’s it you ask? You bet. Is it that simple? Absolutely! It is just a matter of a few simple steps, sticking to those steps, and teaching all of your people to do the same. Then repeating the process as often and as fast as possible … spinning the wheel so to speak or filling the pipeline.

In Summary: Remember to talk to as many people as you can as fast as you can; before someone else gets them in to the business. Give your prospect a few bullet points and then walk them through the system. Stay consistent and be persistent. Put your blinders on, your head down, and run with it! Do 3 – 90 day blitzes of concentrated efforts and your new business, as well as your income, will sky rocket!

In Closing: I honestly believe and know without a doubt, that what I am sharing with you flat out works. These few simple steps, if followed and worked diligently; will bring you the freedom and success you’re looking for! The only question is … how committed are you to designing the life you know you deserve? Are you willing to do what it takes?

If your answer is YES, then I look forward to seeingYOU on the beaches of the world!