Campaigns Overview & Best Practices

This article discusses the role of Campaigns in the creative and media process.

Campaigns are global containers for both creative and media units. Typically, a campaign is created by the creative team and inherited by the media team since workflows from creative first to media second.

Naming a campaign with an appropriate title is important to all parties involved can understand the context. We suggest the following naming convention for campaigns:

Client Name - Campaign Name - Start Month - Start Year

For example, a campaign name for a new movie release could be: Some Studio - Some Movie - August - 2017

For additional questions about campaigns, email our support team at support@addroid.com