Gerber Gear

Gerber has been creating tough, trusted, and innovative products for over 70 years. As an American brand with global reach and relevance, its tools are devoutly carried by hunters, soldiers, and tradesmen.

Subtext has been an email marketing and user experience partner to Gerber since 2012. The partnership has resulted in impressive and sustained growth within the email marketing medium, and increased revenue through the e-commerce experience.

Project work

Gerber

Blog Redesign And Ambassador Program

Gerber needed to drive engagement to its blog and ambassador program using a new user experience and rich, timely content that was efficient for the brand to produce. *Winner of the 2017 Rosey Award for Influencer Marketing.

Gerber

Path-To-Purchase Audit And Redesign

In early 2016, Gerber requested Subtext to provide a comprehensive audit of their US ecommerce website to address key performance issues from a previous agency redesign, most notably a dropping conversion rate.