Read Some Older Insanely Clever Ideas

Visual marketing techniques are vital to attract, inform, and amuse your customers. So what are the best ones? Marketing comes in many different forms. Whether online or offline, some forms of marketing are more visual than others. Understanding how these methods can be useful is essential if you want to make sure you’re using … Continue reading →

Are you building a website? Then use these 5 important tips to ensure you make it as successful as possible. Building a Website: What’s Your Purpose? Before you start anything you are going to need to sit down and think about the purpose of your website. Is is a simple blog where you … Continue reading →

Communication barriers are one of the biggest issues facing companies today. There are many common issues that pop up no matter how small or large a business is, and they always lead to one problem: a lack of communication. For instance, perhaps a piece of software you created received a lot of hate due to … Continue reading →

Thousands of people create a new website every day. That’s a lot of websites that could potentially be competing with yours. So you need to be keeping your website fresh. Fresh content is buzzing around the internet every second of the day and without making an effort to keep up, your website will end … Continue reading →

Welcome to the world of the web where customers expect the best and Google is determined to give them nothing less. What does that mean for you as a business owner? Essentially, if your company site isn’t top notch, then you are going to struggle to get the interest from customers and clients. First, you … Continue reading →

Modern digital marketing has been one of the best things to happen to the international business arena in years. It’s made professional branding standards so much more accessible and levelled the playing field between fledgling start-ups and their larger competitors. However, there’s also one major downside to digital marketing: it never sits still! With … Continue reading →

Crowded office communications can affect one of the most important aspects of running a business; teamwork. Without it, your staff members won’t know how to cooperate and they won’t be on the same page. Your teams and departments need to be working on the same wavelength if you want to run a successful company, but … Continue reading →

These days, most people believe that marketing only works through online mediums. They feel that traditional methods simply don’t have a place in today’s modern world. But, they are wrong! Online marketing might be a hot topic among marketers nowadays. However, it complements existing offline methods. Perhaps one of the best-known ways of marketing … Continue reading →

SEOh my God! SEO can be a troubling area for a small business. You need to make sure that your website is setup to be able to be picked up by as many search engines as possible. But, due to websites taking advantage of SEO in the past; it’s become incredibly complex. Nowadays, you have … Continue reading →

The marketing budget in some businesses can be absolutely huge nowadays. To the point that it can be hard to believe that some can sustain such a behemoth of internet, TV, and live advertising. The businesses that can afford it usually have the kind of revenue to support it. If you don’t, then you need … Continue reading →

Human error is one of those things that we often treat very seriously. When someone does something wrong, our instinct is to go on the offensive. We expect that they shouldn’t be making mistakes, especially when they’re gigantic ones. But, it probably won’t surprise you to hear that human error is a very common thing. … Continue reading →

Innovative tech solutions are imperative for your business regardless of whether you work in a building or a room in your home; your office is the central hub of your business. It’s the place where you interact with your co-workers, customers, and suppliers. And it’s also the location where important decisions get made about your … Continue reading →

Marketing your business is never easy yet it’s something that every business owner has to do. If your business has a few unique features that other businesses don’t have, you should promote them. They can be used to market your business better and reach new customers. So, what are the best features to focus on … Continue reading →

Countless brands with mobile apps have benefited massively from having their mobile apps on Google’s organic search results.So how can you boost your apps SERP Rankings? Aside from web pages and social profiles, companies are reaping in floods of new business by having their iPhone and Android apps right up there on SERPs. Having an … Continue reading →

As a journalist and copywriter, I talk with people who often find words challenging. That’s not to say they can’t string a sentence together. No, it means they find it hard to generate written copy to promote their products or services. I’d be happy if business owners just came to me to write their copy … Continue reading →

Did you know that prospecting is a process and, as a business development person, you will need to do it over and over again – approximately 500-1000 times in a year at least! Prospecting new clients is one of the most daunting tasks a small business owner has to face. There is a backlash against … Continue reading →

In Part One of simple ways to segment your market, I outlined the first five steps. Here are the remaining three steps to help you maximise your marketing dollar and reach the exact audience you seek. Bite Six: Why Would They Choose You? Formulate the FEATURES and BENEFITS that will attract your audience. Here are … Continue reading →

Do you know how to eat an elephant? One bite at a time. Which means you need simple ways to segment your market. The biggest marketing mistake small business owners can make is trying to cover too much ground at once. Business owners may say ”Oh, I can sell to anyone” and that may be … Continue reading →

Are you missing out on sales? Do customers ignore your advertising? Have you thought about improving marketing communications to hit your targets? It’s very common for small business owners to think that simply providing good products and services is enough; that the business will ‘speak for itself’. Sadly that’s often not the case. Improving marketing … Continue reading →

Journalists are always looking for great stories; not your advertising masquerading as a great media story, tho. Journalists receive hundreds of story ideas, e-mails and approaches every week, so how can you stand out? I suggest you read a couple of my other Insanely Clever Marketing articles on Secrets of the Inverted Pyramid and the … Continue reading →