Agile SEO for Web Development
• SEO requirements for each sprint • SEO as part of QA for new launches • SEO training for web team • SEO analysis for each page template Technical • Accountable for SEO friendly design Stuff (developers) • SEO as part of developers job @nickroshon | #BOLO 27

Agile SEO for Content Creators
• SEO as part of content brainstorming • SEO as part of content calendar • SEO performed before content is published Keywords • SEO as part of content QA process & Copy • Accountable for SEO-friendly copy (copywriters) • SEO as part of copywriters job @nickroshon | #BOLO 30

You have time for MARKETING
If you have time to proofrad copy AND <b>you have time to QA code</br> AND you have time to do marketing THEN you have time to do (Agile, efficient) SEO @nickroshon | #BOLO 39

SEO is a skillset, not
a cost • Very little fixed cost involved with SEO (tools & reporting) • SEO is part of items that DO have budget (copy, web dev., etc.) • SEO is a highly efficient marketing channel • SEO can be done for “free” with right people & processes in place @nickroshon | #BOLO 43

DISCLAIMER• All photos, charts &
media are copywrite their respective owners – credit was given where available/possible• No celebrities are affiliated or have endorsed this presentation• Please contact the author with any concerns over the fair use of media in this presentation: nick.roshon@gmail.com• Thank you! @nickroshon | #BOLO 56