The municipality of Guará (19,864 inhabitants in 2010; 36,262 ha) is
located in northeastern São Paulo State, 90 km of Ribeirão Preto and
400 km of São Paulo.

Guará was originally settled in 1750 by Joaquim, Manoel and Jerônimo
Alves Figueiredo, from Minas Gerais, who founded the settlement of
Laje, made a few huts. When the soil was exhausted by cultivation, a
new borough was founded, 4 km of Laje.
On 15 September 1902, Cristino Ribeiro de Paula, José Pedro Figueiredo
(Zéca Nogueira) and Lindolfo Ribeiro dos Santos offered plots of land
to the Companhia Mogiana de Estrada de Ferro e Navegação, which
inaugurated a railway station on 1 August 1903 - the station was
suppressed on 9 May 1979. Following the development of the town, the
district of Guará was established, as part of the municipality of
Ituverava, on 7 September 1914 by State Law No. 1,431.
The municipality of Guará was established on 19 December 1925 by State
Law No. 2,088 and inaugurated on 6 March 1926.

The name of Guará was suggested by the railway engineer Achiles
Widulich, who was fascinated by the huge number of red (in Tupi-
Guarani, "guará") animals found in the area, birds with white-pink
feathered and, mostly mane wolves ("lobo-guará", lit., "a red wolf")).
The station was therefore named Guará by its director, Francisco de
Paula (Chico) Leão.

The flag of Guará is prescribed by Law no. 580 of 9 June 1980.
The flag is red with a yellow triangle placed along the hoist and
charged with the municipal coat of arms.
The dimension of the flag is 14 units x 20 units. The length of the
triangle is 13 units, while the height of the coat of arms is 6.5 units.

The coat of arms of Guará, designed by Lauro Ribeiro Escobar, is "An
Iberic shield or a wolf rampant gules a bordure of the first charged
with three stars of the first in chief dexter and sinister and in base
and three fig leaves vert veined of the first. The shield surmounted
by an eight-towered mural crown argent ports sable. The shield
supported dexter by a plant of cotton and sinister by a branch of
coffee the two proper. Below the shield a scroll gules inscribed with
the motto 'QUO NON ASCENDAM ?' [Where would I not climb?] in letters or.

The wolf, undoubtedly, makes the arms canting. It represents indeed a mane
wolf (Chrysocyon brachyurus Illiger), a South American species
of Canidae found in Brazil, Bolivia, Paraguay and northern Argentina.
IUCN lists the species as NT (Near Threatened). The animal looks
rather like a red fox. http://www.iucnredlist.org/details/4819/0 - IUCN record for the mane
wolf
Ivan Sache, 11 November 2012