The Liverpool Echo reports that social media users have been sharing their excitement over the announcement of Primark's new eyeshadow and highlighter palettes, with some comparing them to one stocked by leading beauty brands.

Urban Decay's NAKED palettes are hugely popular with make-up lovers and we can't help but see similarities between the two.

Bronze Highlight and Glow

The retailer took to its Instagram feed yesterday to announce the release of the 'Bronze' collection, which also includes nail varnish, highlighters and body powder.

User have commented on how strong the pigments are in the eyeshadows.

There's currently no word on whether they're making their way to Penneys stores in Ireland, but with prices starting at only €2 - eagle eyed bargain hunters will snap these up in a second.