Audience measurement

Reputation, PR monitoring and evaluation

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20 PR resolutions worth keeping

The time of resolutions and goal-settings is upon us! To help you see the whole picture, we have gathered some PR tips that should keep you going through January and beyond! Let us know what you think. We’re all going to have some fun in 2016!

1. I’ll create scaling, high quality content

With the epidemic of content overload, high quality, relevant content with semantically comprehensive wording is the way to improve your SEO rankings but the absolute primary focus for content … is quality. Long story short: Less content + More quality = Higher value.

2. I’ll be creative, I’ll think UX

Think about people, rather than consumers. Think about experience, rather than products. Think about dialogue, rather than one-way delivery. And dare sprinkle some creativity and emotional branding in the mix.

3. I’ll think cross channel

Build an integrated PR content plan that takes into account the creation, repurposing, amplification and syndication of content that will work across all your digital channels. Remember: Cross-channel stories play a pivotal role as a key driver of insights, strategy and performance.

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