Problem

Create a streamlined and modern shopping experience for to make Norman & Jules distinctive within their market and to their target audience. Re-design the site to be more user friendly in order to build brand loyalty and increase conversions.

Personas

I identified 3 types of customers and their needs to design the site around-- local customers, the gift giver, and international customers. Through short discussions with friends and family, I was able to understand the online shopping experience for children's toys, clothes, and accessories. User stories were presented to the client to validate their customer base.

Strategy & Build

Design recommendations were presented taking into account business requirements, project timeline and scope, and the technical capabilities of the client's e-commerce platform, Lightspeed (later Big Commerce).