“What I’m saying is that the main focus of much design today is innovation; the communicative aspect of design is getting lost. Due to our fascination with technical inventions, our designs have moved from the idea of ‘feeling’ into that of ‘reasoning’.

Beauty is not appreciated through reason – its enjoyed through feelings.”

The guys at SomeOne have, once again, hit the proverbial nail on the metaphorical head. If you’re a designer, interested design and branding or generally enjoy fascinating and thoughtful reads, you should definitely cast your eyes on this article and learn why Novelty Is Overrated.