If you ask us, the best kind of ads take the road less traveled. Smashed guitars, animal friends, deuces — these kind of details matter. And Stella McCartney's playful new photos for fall '13 are as uniquely awesome. Proving that the swimming pool is just as much a winter recreation, McCartney submerges her collection of oversized coats in crystal waters for the new fall shots, while models Suvi Koponen and Chiharu Okunugi wade and pose.

But, not every look is all washed up. Some of the images in the campaign — lensed by Mert Alas and Marcus Piggott — also capture McCartney's designs street-side. And, dry. Of course, for the sake of a stunning ad campaign, we say why not jump into the deep end? Then again, if anyone ever threw us in the pool while wearing Stella, we might be singing a different tune.

Click ahead to see the slightly soggy snaps, and visit the brand's site to view the fall '13 campaign video.