The Huffington Post Launches “GPS for the Soul,” a Comprehensive
Approach to De-Stressing and Course-Correcting Through Inspirational
Content, Specific Practices, Interactive Tools and Services

Building on the Lifestyle Theme of “Less Stress, More Living,” Using
Technology and Storytelling to Help Us Lead More Fulfilling, More
Creative, and Less Stressful Lives

GPS for the Soul iPhone App Launching at International CES 2013, As
HuffPost Announces Partnerships with Talktala and meQuilibrium

2013 International CES

January 07, 2013 02:52 PM Eastern Daylight Time

NEW YORK--(BUSINESS WIRE)--GPS FOR THE SOUL is The Huffington Post’s new initiative
encompassing technology, storytelling, and services, part of the site’s
comprehensive lifestyle coverage around the theme “Less Stress, More
Living.”

“After many years of celebrating the miracles of digital technology and
connectivity, we are now finally beginning to acknowledge the snake in
the Garden of Eden”

The first in a planned series of stress-reducing technology tools
launches today with GPS for the Soul, the free, interactive iPhone app
that provides a real-time measurement of stress levels and connects
users with personalized tools that help them course-correct. The app was
created through a partnership between The Huffington Post; HeartMath,
the leader in research-based stress management programs, techniques and
technologies; and bLife, a wellness innovation company that
has developed the platform on which GPS for the Soul app is being built.

The GPS for the Soul iPhone appis based on two truths: that
we all have within us a centered place of harmony and balance, and that
we all veer away from that place again and again. It is intended as a
course-correcting mechanism, at a time when we're learning more and more
about how destructive stress can be in people’s lives, with serious
consequences in terms of health, careers, creativity and relationships.

“After many years of celebrating the miracles of digital technology and
connectivity, we are now finally beginning to acknowledge the snake in
the Garden of Eden,” said Arianna Huffington, chair, president, and
editor-in-chief of The Huffington Post Media Group. “This new trend that
acknowledges all the stresses that the brave new world of
hyper-connectivity has added to our lives is also paradoxically looking
at technology to help us disconnect. At HuffPost, we’ve woven
stress-reduction into every aspect of what we do, from our GPS for the
Soul app and 18 lifestyle sections to our new partnerships and focus on
mindfulness in the workplace. It’s not just about telling stories. It’s
about changing lives.”

The GPS for the Soul iPhone app is designed to work in conjunction with
the GPS for the Soul section on The Huffington Post, along with
HuffPost’s new stress-reduction daily email newsletter and future GPS
for the Soul online services. The appmeasures your heart rate
and heart rate variability, which taken together are a proxy for stress.
The app then connects you to a personalized guide that offers music,
poetry, breathing exercises and pictures of your loved ones that help
lift and realign you.

In addition to creating personalized guides with music and images from
their own iTunes and iPhoto libraries, users can access friends’ guides,
choose from pre-installed guides created by experts and others, and
share their own guides using social media.

As part of it's new GPS brand, HuffPost also announced two key
partnerships with services that are aligned with GPS for the Soul’s
mission: Talktala, the online group conversation platform that brings
people together to discuss the most important issues in their lives; and
meQuilibrium, the digital coaching site that uses a science-based,
personalized approach to help users better understand and reduce their
stress.

Connect with GPS For the Soul on FacebookFollow
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About The Huffington Post

The Huffington Post is a Pulitzer Prize-winning source of breaking news,
features, and entertainment, as well as a highly engaged community for
opinion and conversation. The Huffington Post has 50 million monthly
unique visitors (comScore November, 2012) posting more than 8 million
comments each month. The site has more than 40,000 bloggers -- from
politicians, students and celebrities to academics, parents and policy
experts -- who contribute in real-time on the subjects they are most
passionate about. In 2012, The Huffington Post launched the innovative,
live streaming network, HuffPost Live. The Huffington Post currently has
editions in the UK, Canada, France, Spain, and Italy with more scheduled
to launch in the coming months.

About bLife

bLife is a well-being innovation company founded on the mission that
mobile and social technologies provide a transformative opportunity to
help people be happier and healthier. The recent breakthroughs in brain
and behavioral science are unlocking powerful approaches, many of which
reinforce ancient wisdoms, to preventive mind-body health. With a focus
on stress, the gateway to many chronic health conditions, bLife
translates the science and wisdom of managing stress into beautiful
digital tools and services designed for engagement and efficacy. The
company has assembled an active advisory board comprised of renowned
academics and collaborates with Stanford University on advanced
well-being research and development. For more information, visit www.myblife.com.

About HeartMath®

The HeartMath System was created by Doc Childre. HeartMath is
a cutting-edge stress reduction and performance
enhancement company providing a range of unique services, products and
technologies to improve health and well-being, while dramatically
reducing stress. HeartMath clinical studies have demonstrated the
critical link between emotions, heart function and cognitive
performance. HeartMath has published in numerous peer-reviewed journals
such as American Journal of Cardiology, Stress
Medicine, Preventive Cardiology and Journal
of the American College of Cardiology. Their award-winning emWave® technologies have won
the Last Gadget Standing People’s Choice Award at the 2009 International
Consumer Electronics Show, the Award for Distinction and Innovation from
the American Institute of Stress, Mac World’s Editor Choice award, and Today’s
Caregiver magazine’s Caregiver Friendly Award.

Contacts

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