Digital Advertising

Has a Girl Scout ever knocked on your door and politely asked you to buy Girl Scout cookies? If you’re familiar with this social scenario, you understand the gut-wrenching feeling associated with even considering denying the little girl the sale, not to mention denying your stomach the cookies. You tell her, “Not this time, but I will definitely buy next year.” Maybe you know it, maybe you don’t, but you have just entered this Girl Scout’s sales funnel...

Behavioral psychology helps explain why we behave the way we do. But can it be used to make better strategic real estate marketing decisions? Learn how marketers are using these principles and think about how you can apply them to your next real estate marketing campaign.
A/B Testing – A/B Testing is simply the idea of testing different visual messaging and comparing it to customer engagement and other metrics. Probably the most famous public...

Technology is now at the core of marketing. At Blueprint Effects, this is what we are all about. We understand that by combining marketing and technology we create the best solutions possible for our clients. More than that, we know that once we dig deeper into who our clients are, where they are coming from, and what they are interested in, we are in a much better position to provide value.
However, here in lies the challenge. Often we find when we meet...