Cancer Research UK

onedotzero’s latest digital project was commissioned as part of Cancer Research’s new ‘Be Part of the Crick’s DNA’ campaign to support the Francis Crick Institute. Inspired by onedotzero’s adventures in motion 2009 identity, Atomic London approached onedotzero to to create an innovative way for donors to become part of the Crick’s DNA.

Working with design and development partners Sennep to deliver an elegant digital solution, onedotzero created an interactive and generative helix to drive donations and raise awareness for the most important part of the Crick Institute’s research - DNA.

The brief was to develop a unique and personalised interactive experience that thanks new and existing founder supporters of the Francis Crick Institute and illustrates how collectively their donations are building something important and supporting the work of some of the UK’s top scientists.