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Artur Khachuyan told where and how Big Data are used

Many people today are talking about Big Data, but it is not clear enough what it is and how it works. Artur Khachuyan, CEO of SocialDataHub, answered these questions to participants of the RANEPA Summer Campus. Topic of his lecture was: How to Use Big Data to Improve Marketing Strategy.

Growth of the global amount of information has resulted in the need for computer-aided data structuring that SocialDataHub specializes in. Big Data are tools and approaches to processing of structured and unstructured data to use them for specific tasks. Such tasks may vary: from search for brand audience to prevention of terrorist attacks.

Artur cited some business tasks as an example, which are solved by SocialDataHub through big data analytics:

The organizers of the Summer Campus of the Presidential Academy are the Russian Presidential Academy of National Economy and Public Administration, the Government of the Republic of Tatarstan, the Association of Innovative Regions of Russia, with the support of the Group of Companies ACIG.