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Today, native 4K content is used for production of Hollywood movies, but it is ultimately reduced in resolution for the home to fit accordingly with existing HD disc formats and display panels. Additionally, entertainment content increasingly comes from multiple sources beyond cable and satellite, including streaming media players, laptops, game consoles, DVD and Blu-ray Disc players. However, the viewing experience of these sources varies drastically due to uneven levels of video resolution, frame rates and compression formats. Technicolor?s Image Certification initiative addresses this dilemma and verifies that Toshiba?s 4K Blu-ray Disc player solution will provide the best viewing experience for movies.