E-mails can be used to improve customer service by adding an
e-mail link to your web site. Thus, you can
receive your customers’ complaints through e-mails. It should be ensured that
your e-business is capable of

3) Objective of any marketing strategy is to bring the
customers quickly to the _________.
Select correct option:

Familiarity stage
Exploration stage
Separation stage
Commitment stage

4) Which of these is a tool that can be used to improve
customer services?
Select correct option: Log file analysis
Cookies
Data mining
All

6) Call handling, sales tracking and Transaction
support(technology / personnel) activities are included in which management
system
Select correct option:

Customer Relationship Management system
Public relation management system
Inventory management system
Data Base Management system

7) You read about a company X in newspaper. Your relation
with company X is at familiarity stage.
Select correct option:

True
False

8) JIT Stands for
Select correct option:

Just In Time
Joint investigation Technique
Join in Training
Just In Total

9) Let us, suppose that you have hosted early your
e-commerce website to sell sweets online: Your customers are acquaint with the
name of your company and “Desi Ghee Burfi ”. They have never interacted with
your company. Which of following loyalty stages they are?
Select correct option:

Awareness
Exploration
Familiarity
Commitment

Reference:

Awareness
This is the first stage where customers recognize the name of the company or
any of its products. However,
they have never interacted with the company before. A company/business can
achieve this level by properly
advertising its brand.

10) ET and SSL both are same with respect to security.
Select correct option:

True
False

11) Which statement is most appropriate description of the
term “Interactive-advertisement”?
Select correct option:

By making an advertisement message using flash animation.
Putting an audio or video message on the website to attract customer.
By avoiding customer’s involvement in the advertisement process.
By involving the customer in the advertisement process itself.

13) Quiz Start Time: 04:28 PM
Time Left 87
sec(s)
Question # 2 of 10 ( Start time: 04:29:03 PM ) Total Marks: 1
Let us, suppose that you have hosted your e-commerce website, When you provide
“opt-in e-mail” option to your customers on your website and customer opt for
it , what does it mean to receive ?
Select correct option:
Information about product through advertisement
Information about product through e-mail
Information about services available on it
Information about News through e-mail.

Question # 4 of 10 ( Start time: 04:30:55 PM ) Total Marks: 1
Free-Trial advertisement means _________.
Select correct option:
Free coupons are placed on certain websites for customers so that they can use
it for shopping.
Customer is offered to use the product free of cost for a specific amount of
time.
Items bought are delivered to the customers with no delivery cost.
The company didn’t had to pay for this advertisement

18) Quiz Start Time: 04:28 PM
Time Left 86
sec(s)
Question # 7 of 10 ( Start time: 04:34:49 PM ) Total Marks: 1
Some web retailers allow their customers to create their own product. It is
called.
Select correct option:
One to one Marketing
One to many Marketing
Many to one marketing
All of the above

Reference:

Some web retailers allow their customers to create their own
product. For example there are
computer companies online that allow their customers to choose component of a
computer to configure
their own computer according to their need. This is called one-to-one
marketing.

24) Question # 4 of 10 ( Start time: 04:45:41 PM ) Total
Marks: 1
SET and SSL both are same with respect to security.
Select correct option:

True
False

25) Question # 5 of 10 ( Start time: 04:46:11 PM ) Total
Marks: 1
In Virtual Payment system , Four kinds of information is provided to e-bank.
Identify which one is NOT included:
Select correct option:

Free coupons are placed on certain websites for customers so that they can use
it for shopping.
Customer is offered to use the product free of cost for a specific amount of
time.
Items bought are delivered to the customers with no delivery cost.
The company didn’t had to pay for this advertisement.

31) Which statement is most appropriate description of the
term “Interactive-advertisement”?
Select correct option:

By making an advertisement message using flash animation.
Putting an audio or video message on the website to attract customer.
By avoiding customer’s involvement in the advertisement process.
By involving the customer in the advertisement process itself.

32) What does Telemarketing means?
Select correct option:

Marketing through charting
Marketing through telephone
Marketing through emai
Marketing through web casting

33) What is the right sequence of steps involved in
development of customer’s relationship with the business?
Select correct option:

34) as you all familiar with it. Which of the following
loyalty stages its customers are: ( Who don’t know about it): Detail about
Amazon was one of the first major companies to sell goods by Internet,
and was an iconic "stock in which to invest" of the late 1990s
dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it
online in 1995. Amazon.com started as an on-line bookstore, but soon
diversified to product lines of VHS, DVD, music CDs, MP3 format, computer
software, , etc. Amazon has established separate websites in Canada, the United
Kingdom, Germany, France, China, and Japan. It also provides global shipping to
certain countries for some of its products.
Select correct option:

36) Track the customers online and do personalization is
only possible through which of the following file(s) analysis.
Select correct option:

log files
cookie
data mining
log files and cookies.

Reference:

Cookies can be used to track customers online. Typically, a
unique ID of the customer is stored in the cookie file on the hard disk. Same
ID is also stored in the database along with the record of previously
purchased items by the customer. When the customer again visits the online
store, cookie (having customer ID prepared against that URL) is transmitted by
the browser to the server side. There, it is matched with the ID in the
database. This enables the merchant side to know that a particular customer
(with a known buying pattern) has come to visit again. By tracking the customer
in this manner, personalized recommendations for certain items can be made to
the customer in real time.

37) In the template prefix, Template<class T> What
kind of variable is the parameter T?
Select correct option:

T must be a class.
T must not be a class.
T can be only types built into the C++ language. ………… (Not sure L)
T can be any type, whether built into C++ or defined by the programmer.

38) Fee for Transaction Models include
Select correct option:

Travel Agents and Insurance brokers
Automobile Sales and event tickets
Stock brokers and online banking
All of the above

39) While designing a website, which of the following
factors an internet marketer should pay attention to?
Select correct option:

56) Question # 5 of 10 (Start time: 05:36:53 PM ) Total
Marks: 1www.amzon.com
as you all familiar with it. Which of the following loyalty stages its
customers are: ( Who don’t know about it): Detail about amzon.com
Amazon was one of the first major companies to sell goods by Internet, and was
an iconic "stock in which to invest" of the late 1990s dot-com
bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in
1995. Amazon.com started as an on-line bookstore, but soon diversified to
product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc.
Amazon has established separate websites in Canada, the United Kingdom,
Germany, France, China, and Japan. It also provides global shipping to certain
countries for some of its products.
Select correct option:
Awareness
Exploration
Familiarity
Commitment

68) Which one is not an example of search engine?
Select correct option:
Yahoo
Google
Alta vista
Gawab

69) Let us, suppose that you have hosted early your e-commerce
website to sell sweets online: Your customers are acquaint with the name of
your company and “DesiGhee Burfi ”. They have never interacted with your
company. Which of following loyalty stages they are?
Select correct option:

77) Question # 4 of 10 ( Start time: 06:27:06 PM ) Total
Marks: 1
Which of these is a tool that can be used to improve customer services?
Select correct option:
Log file analysis
Cookies
Data mining
All

79) Question # 10 of 10 ( Start time: 06:29:52 PM ) Total
Marks: 1
If a company's marketing strategy is focusing on customers having age less than
30, which of the following marketing segmentation technique is being used by
company?
Select correct option:
Demographic Segmentation
Geographic Segmentation
Psychographic segmentation
Behavioral segmentation

80) E-Business promotions are used to _______.
Select correct option:

Attract the customer to the product and convince him/her to buy it.
Get credit card information from the customer.
Complete a transaction between customer and seller.