“[She’s] just a girl you see commuting on the train that felt near and dear to us,” Hsieh told BuzzFeed.

“We think she's trying her best with what she's got,” she added.

“But all bets are off when her yoga mat gives her the wingspan of a California condor in a packed train car. Then she’s truly a villain.”

Having conceived their idea for Commuter Barbie, the pair introduced her to the web via a hilarious video ad that quickly went viral (it’s had a whopping 211,000 views so far).

Some of the video references are clearly New York in-jokes (clif bars for breakfast and Trader Joes for dinner, anyone?) but, overall, the video brilliantly references the unique pitfalls that any female commuter will be familiar with.

From wearing giant headphones (“urban ears for an urban girl!”) to block out the catcallers...

To “leaning in” to reclaim her space from the ubiquitous man spreaders (“Commuter Barbie has a seat at the table – and on the train!”)...

To the fact that her hands smell like pennies, after being forced to cling to a pole in the carriage for balance (“Ew! It’s so sweaty!”)…

However, it’s worth pointing out that Commuter Barbie’s relatability factor isn’t all about her commute.