Although the GEM 3500, 4000, and 5000 instruments were developed separately over the course of many years, they are all current products that serve different user needs and test types. PI was able to create a unique look for each model while maintaining a cohesive family look across platforms, enabling IL to differentiate their offerings with a consistent brand message.

Although the GEM 3500, 4000, and 5000 instruments were developed separately over the course of many years, they are all current products that serve different user needs and test types. PI was able to create a unique look for each model while maintaining a cohesive family look across platforms, enabling IL to differentiate their offerings with a consistent brand message.