App features include a curated news feed of Nike+ content and friend activity wrapped in feed cards and thread stories, a personalized store with the latest sneakers and apparel, an inbox to hold your notifications and reserved products direct to you from Nike and a Services tab that is your one stop place for all Nike related questions and services.

Joining the project halfway, I worked alongside 3 other multi-disciplinary designers to hit daily briefs that covered UX, UI, Visual Design and Animation, through rapid iterations and prototypes. Tasks covered larger feature concepting, to ecosystem work through to asset production.

The Nike+ app creates a seamless integration between e-commerce, the fitness apps and SNKRS. On launch, certain feed cards pushed to .com experiences and additional apps. If not installed, the user would be prompted to download from the relevant app store.

Upon downloading the app, users were prompted with an exclusive 'Reserved for You' sneaker waiting in their inbox. From then on, exclusive offers were sent exclusively to users on rare drops and apparel.