Posted
by
samzenpus
on Wednesday June 29, 2011 @01:55PM
from the goggles-they-do-nothing dept.

An anonymous reader writes "Google has been granted a patent for a rating engine that reserves the right to approve or reject content that is published on the Internet. The patent especially refers to advertising and those rather invasive and disturbing blinking ads that exploit the entire range of color pairs that are found displeasing to the human eye: 'The embodiments described herein enable Flash and animated image documents (e.g., advertisements). Some of these types of ads are annoying.' However Google notes that ads are just an 'illustrative example' and the idea could be applied to 'content pages (e.g., web pages), search results, emails, applications, IM messages, audio content or files, video content or files, other files, other data or applications that may reside on one or several (e.g., a network) of computer systems, or other definable concepts or content.'"

On the same note, while they're at censoring ads, I'd like to see crap censored that includes:

- before/after images that either aren't even the same person, or are the same thing with a different zoom factor. Seen it from penis enlargement pills to diets to God knows what else. Yeah, it's soo not insulting my intelligence to try to sell me a diet where the before and after aren't even the same person.

- all those retarded "free IQ test" ads that actually have nothing to do with IQ, but are just ambiguous images that have no right or wrong answer. Sorry, if I'm to trust anyone to give me an IQ test, it kinda helps if the ad doesn't convince me up front that they're drooling morons who don't even understand what IQ means.

Though a new low in stupidity was such an IQ ad recently which was about solving a maze... where blatantly one end was completely walled in and quite within a short distance of it too. As in, next square.

- ads which are unskipable movies, and with sound too. I don't give a fuck about what colours they are in, nor about whether they blink or not. In an age where bandwidth caps are becoming the norm, and are sometimes measured in single digit gigabytes, serving a 100 MB video as an ad is just plain old evil. I don't care how important some cretin PHB thinks his new product is, if they waste so much of everyone's resources for it, they should be not just censored, but taken out back, put in a sack and beaten savagely with a stick. But I'll settle for just censorship too.

- ads served in the wrong dimension. I mean, not only it's some annoying animation, but now it's something that was in horizontal banner format and is squeezed and stretched in a vertical banner box. So not only it blinks and makes funny noises, but I can't even read what the fuck is it trying to sell me, even if just to avoid those idiots.

Etc.

Yeah, yeah, I know, there are plugins that do that. But, hey, if Google is going to take over the web, they might as well solve that problem for everyone. Right?:p

Certainly in the US and Canada you increasingly hear about ISPs imposing caps on how much data you can transfer before you have to pay more. Lots of coverage about how "unlimited" doesn't actually mean "without limits", but some arbitrary number which is deemed "big enough for anybody unless they're willing to pay more".

This is happening for both internet connections, and mobile data plans.

I hope this doesn't kick out the Android Adfree app for patent infringement... the one that lets me block annoying AdMob ads that tell me "God cares about you" after "Find singles online" or some nonsense when I'm listening to TinyShark. Not sure if that's intentional or not, but it bugs the snot out of me when the ad pops up and changes the position of the play button.

I'm not sure exactly what it'll censor, TBH. I mean, even they identify flash ads as the main problem it applies to, but it's not like most of those flashing or fake UI ads were coming from Google in the first place. And I should hope that google didn't index the ads on the page. (If I search for, say, "Rift MMO", I want to get to its home page or a page relevant somehow to it, not just to some unrelated gaming site that has an ad for Rift.)

Hm, your gaming example reminds me that most large gaming websites have templates for any game title whether they have actual content or not, searching for a review of an obscure game will spew out pages full of IGN, Gamespot and so on advertising themselves as the best source on the game when all they have is a page stating the title and basically "we know nothing about this". I'd like to see Google do something about that.

but they really have a tasteful approach to their advertising. On their sites and services, the plain-text ads go almost un-noticed. I'm glad to see them making an attempt to get rid of the 'You won! Shoot the monkey to claim your prise!' type ads. Next up: content farms.

I do understand the difference and what I'm saying is that from what I've gathered of this patent, it is, like so many software patents, too broad. I'm annoyed that do-no-evil Google would patent such a thing. At least in principle. Practically speaking, I don't really care. I simplify the whole thing and block all advertising because I find it all to be annoying unless I'm seeking it out.

Pretty close. They patented "anything that blocks annoying content using a rating system and content patterns." Not only is it extremely vague in terms of how it is implementing the system and where it can be used, but I'm pretty sure prior art can be found in many different spam filters. It is a bullshit patent that never should have been granted.

As long as the ads are static and doesn't look like the day after a bad party I can stand them, but the problem is that when there are ads bloating a site and craps all over the content you want to watch or limits your readable area to a mailbox slot and at the same time plays some shitty music or starts to moan unexpectedly then it's time for softwares like AdBlock Plus.

Stop.You know how they love to yell at you till you stop using facts on them.It is not nice to troll the liberals. Also there is no skill involved. They are Stupid, Loving, Hate Filled, Free Spirits who love the earth more than their own children.

The title should have been: Google Patents "Censorship" of Annoying Content.

I don't see how this is any different (in application - in implementation maybe) from something like AdBlock, or even the exiting ability to block images, Javascript, etc in a browser's settings. As long as the user has the ability to override it, it's *not* censorship, it's a content filtering feature - one that many people would *like*.

REDMOND, Wash., June 29, 2011/PRNewswire/ — Microsoft Corp. and Velocity Micro, Inc., have signed a patent agreement that provides broad coverage under Microsoft’s patent portfolio for Velocity Micro, Inc., Android-based devices, including Velocity Micro, Inc.’s Cruz Tablet. Although the contents of the agreement have not been disclosed, the parties indicate that Microsoft will receive royalties from Velocity Micro, Inc., under the agreement. (Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO) “We are pleased to have reached this agreement with Velocity Micro, Inc., to address and secure IP rights for its Android-based Cruz tablet devices,” said Horacio Gutierrez, corporate vice president and deputy general counsel of Intellectual Property and Licensing at Microsoft. Randy Copeland, CEO of Velocity Micro, Inc., said, “By entering into this agreement with Microsoft, Velocity Micro, Inc., will be able to better meet the needs of our customers with the introduction of exciting new Cruz tablets having increased performance and functionality.” Microsoft’s Commitment to Licensing Intellectual Property The patent agreement is another example of the important role intellectual property (IP) plays in ensuring a healthy and vibrant IT ecosystem. Since Microsoft launched its IP licensing program in December 2003, the company has entered into more than 700 licensing agreements and continues to develop programs that make it possible for customers, partners and competitors to access its IP portfolio. The program was developed to open access to Microsoft’s significant R&D investments and its growing, broad patent and IP portfolio.

I researched the web using google chrome with the annoying content filter on and i could not find any software patents of third parties regarding my product. Also the TOS fields in the web were always empty.

It seems to me that once they have this technology in place, it would be a very simple matter to re-purpose it, to, say, provide restricted search results in China based on Chinese government censorship, provide restricted search results in Iran based on what the Iranian government wants censored, or produce a special "evangelical" search page that only produces pages friendly to creationism, Biblical literalism, etc.

Maybe I'm just being paranoid, but I think such a tool could be used for things that are co

The internet as force for democratization has long since failed. People tend to use it so selectively that they create their own echo chambers, doing nothing than reinforcing their previous beliefs. I think we had an article on that lately, and it is most definitely my experience when I talk with other people about what they are actually doing on the net.

No, it's not. Slashdot's mod up/down system would only be relevant prior art if it was able to automatically rate new comments by analyzing the ratings of similar previous comments. But I love how it's impossible for there to be a patent story on slashdot without a hoard of people shouting "prior art! prior art!" about irrelevant bullshit because they haven't actually read the patent...

Now here is a solution! Patent the act of 'placing annoying content on a website' and then let Google rake in the money. The benefit to the world at large is that the "annoying" content goes away and we the users/readers are left with just the mundane and easy to ignore advertising content, the way the world should be. Unfortunately there is already plenty of prior art to fight such a patent.

There is still quite a bit of content slipping past my filter bubble that I wish I could get rid of. Wouldn't it be nice if google were able to scrub, clean, and filter 100% of the content that you get from the internet? Why can't I just pay someone to spoon feed me what I want to hear?

The summary of the patent does not actually describe what the patent is about. I know, it's shocking to think that such a thing could happen on slashdot.

Claim 1 is:
1. A computer-implemented method of approving a document, the method comprising: analyzing content of a first document to identify one or more first portions, wherein the first portions are visual, textual, or audio portions; identifying one or more second documents that are similar to the first document, wherein the one or more second docume