Saks Fifth Avenue had to respond to their decline in retail, and for this they commissioned Shepard Fairey to do a Russian Cosntructivism propaganda, making a campaign that urges costumers to consume. We can see how he projects his guerrilla style and street marketing he does so well. In other word, this campaign is goooooood!!!.

“The female orgasm has been “discovered” several times over the past 130 years. In the nineteenth century, doctors used vibrators to help relieve women of “hysteria,” though almost no medical accounts from the time acknowledge that this therapy was basically masturbation. The Victorian Era had given rise to the myth that women didn’t have orgasms, and many medical researchers adopted this idea as truth because it was impossible to prove that women were orgasming the way you could prove men were. Though anecdotal reports and throughout the twentieth century indicated women could orgasm the way men could, it wasn’t until the experiments of sexologists William Masters and Virginia Johnson in the late 1950s that the female orgasm was finally proven to exist in a scientific manner. Masters and Johnson observed women in the process of orgasming while monitoring everything from blood flow to muscle spasms in their vaginas. (Yes, they actually inserted a dildo-shaped measuring device into the women’s vaginas to do their research.) After Masters and Johnson published their research in 1966, several other researchers investigated women’s sexual response cycle, quickly discovering the G-spot, female ejaculation, and even looking at orgasming women in MRI machines. Recent research into female orgasm has focused on the neurochemistry of women’s brains while they are aroused.”