Artificial Intelligence at Visa – Current Use Cases and Services

Machine learning has far-ranging applications in the finance space broadly from document digitization to document search, chatbots to fraud detection. The insurance space in particular, however, stands to benefit from AI and machine learning applications in a few unique ways. They could help insurance firms with a challenge that’s at the forefront of the insurance world: attracting and meeting the needs of millennial customers.

In recent years, there seems to be a sense of urgency for banks to go digital and expand into new communication channels. In ten years time, physical brick and mortar banking might not be the preference of the majority of customers. To attract younger millennial customers, banks seem to be realizing the need to understand their preferences and interact with them in the way they want to be communicated with.

Banks and financial institutions are particularly opaque when it comes to how they implement and leverage AI for their business. Mastercard is a key example of this because they use most of their AI applications internally and have only recently begun to make their technology more transparent to the greater financial industry.

The finance sector has proven itself an early adopter of AI in comparison to other industries. As such, the applications of artificial intelligence and machine learning in finance are myriad. Traders, wealth managers, insurers, and bankers are likely well aware of this in some form.

To some, facial recognition may feel like an AI technology with one chief use case and numerous niche ones that are not helpful outside of the client company that requested it. While security and anti-fraud solutions tend to dominate the conversation, there are many actionable possibilities for facial recognition software.

The insurance industry is dominated by large global firms that deal with thousands of customers filing insurance claims every day. Claims processing is a huge part of the insurance business process and improving turnaround time for each claim is critical to reducing operational costs at insurance firms.

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