The United Way of Mower County is kicking off their 2013 fundraising campaign today.

They are hoping to raise more than one million dollars to provide services and help to area families.

While job reports and others have been encouraging, and folks are getting back to work, organizers say they still find families needing help.

“In order to meet their basic needs, they need to have a median income of 58-thousand,” United Way of Mower County Executive Director Mandi Lighthizer-Schmidt said. “Our median income in the county is 40-thousand. So, there is a disparity there. So, people who are working and working hard are still struggling to find their basic needs. So, they need these services.”

She says pledge cards and other materials are getting ready to be sent out for the campaign, which runs until the end of the year.