ASPCA

“Part of the Pack”

Collateral

When inviting shelters and animal welfare organizations to work together as part of the ASPCA Partnership, we looked to who this would affect the most—the animals. In them, we saw the very traits we wanted to highlight: loyalty, togetherness, and community. Inviting allies to “Be a Part of the Pack” not only reflects these values but speaks to our commitment to the interests of our furry friends.