“You spend more time changing your kid’s bum every single day than anything else,” Alba says of the colorful yet chemical-free diaper collection. “Why not have it be more pleasant?”

And while Alba admits the family market was already full of products claiming to be equally as eco-conscious as her proposed plan, she was one of the few to follow through on her promise.

“I was sick of people saying, ‘This is our green line, it costs a dollar more,’ but it’s the same stuff that’s in everything else,” she explains. “They deleted one fragrance, but it still has tons of carcinogens. Like, really?”

Love her! People who go against the grain and really do good works in this word ROCK!!!!!!!!!

stacey
on May 18th, 2012

OMG, these pictures are adorable!!!

anon
on May 18th, 2012

I always think pictures like this look weird. The kids look relaxed and happy and the mom is making sexy-face. Don’t get me wrong, she looks beautiful, but it doesn’t fit with the rest of the picture. JLo does the same thing.

Sarah S.
on May 18th, 2012

Honor and Haven are adorable–great pics!

Anonymous
on May 18th, 2012

Adorable!

Athena6515
on May 18th, 2012

Did they “lighten” Jessica and Honor? They seem a few shades lighter then they are? Whoever did the photoshop needs to lay off. Her youngest is the color of Casper in that 2 picture (not trying to be rude- it’s the picture not them). They are a gorgeous family and it is looks weird because of that.

Athena6515
on May 18th, 2012

Whoever took the picture needs to lay off the Photoshop. They are a gorgeous family, the photographer way overdid it. Haven is like glowing white (like a light bulb). ah.. I love her eco line and she deserves the recognition, too bad for this picture

Rusty
on May 18th, 2012

@Athena6515, good call. It could just be harsh studio lighting, but magazines need to would stop whitewashing POC. This is just like when L’Oreal turned Beyonce into a pale, strawberry blonde…

Too many children of color grow up thinking their brown skin is somehow inferior and here we have children of mixed race washed out until they look almost unrecognizably fair. What’s wrong with kids looking like themselves?

To change the topic: What’s with the thigh-highs/short-short combo? Jessica looks gorgeous, but her outfit is just weird.

Ivy.
on May 18th, 2012

In other photos I’ve seen Haven looks like she might have red hair, which is really cool, I think! These girls are super cute and I love the way Jessica/Cash dress them!

Amy
on May 18th, 2012

I just love her!! They are all just precious!

Shannon
on May 18th, 2012

Wow, her children look nothing like her!

The pics would look much better if Jessica was interacting with her daughters rather than posing. This reminds me of similar photoshoots with Britney and her boys, JLo and her twins, etc.

pat
on May 18th, 2012

The head band on the younger girl looks really cute. Both girls look very adorable the way they were dressed.

Emry
on May 18th, 2012

Her oldest daughter looks just like her daddy, beautiful girls

JessicaB
on May 18th, 2012

THAT is a cute baby! they all look great, but getting a baby who cooperates with the camera AND is cute; something extra. their disney family photo is as cute as any disney ad photo i’ve every seen. beautiful family!

Jesse
on May 18th, 2012

FYI to all you complaining about the “white washing” her girls are light skinned… Between Jessica and Cash they are of many mixed races and the lighter ones came out in their daughters, especially the younger one. As for these pictures, maybe she should have dressed for a family photo not a seductive one.

SAR
on May 18th, 2012

I agree that the lighting is way too harsh. Jessica is so pretty and Haven and Honor are so adorable; there’s no need to mess with it. Just photograph Mom and daughters in natural lighting.

Haven’s expression in each photo is hilarious, and both girls are doing the “side look” thing in the second photo. So cute!

Bex
on May 18th, 2012

I use Honest Co. diapers and they do kind of rock🙂 My little guy has skulls on his bum, and I dont think that they are really more expensive than huggies or pampers.🙂 But I’ve gotta say that I HATE the baby wipes… they are like wiping up a mess with a wet fabric softener sheet… very mesh-like. I love the photos here, her girls are so gorgeous!

Lauren
on May 18th, 2012

Not a fan or hers, but was curious of the photo. Actually, it’s beautiful.

Gigi
on May 18th, 2012

Jessica is just flawless…as always…and her girls are absolutely precious. She seems like such a good mom.

LuvLeeRita
on May 18th, 2012

A beautiful mommy and beautiful babies.

Anonymous
on May 18th, 2012

Jesse- I have to disagree. Honor has olive skin and you can clearly tell she is multi-racial. Haven, on the otherhand, is so pale that if you didn’t know who her parents were you’d probably assume she was one hundred percent caucasian. But in this pictures, Honor looks as white as Haven.

Jessica (who, like Honor, is olive-skinned) also looks much lighter in these photos than she actually is. And I agree with the majority that magazines and other media sources need to stop “whitening” POC.

That being said, the girls are adorable and I especially love the first picture, where Honor appears to be kissing Haven. I’d also love to see the other picture mentioned in this post (where Jessica is pictured with just Haven and is in a black and white outfit). Anyone know where I can find it?

Anonymous
on May 18th, 2012

Okay, ignore my question about where to find the other picture mentioned in this post. I did a little searching and found it myself (well, a cropped version of it, anyway. You can’t see the “ruffled bloomers” on Haven that this post mentions)….and it is ADORABLE! If anyone else wants to see, it’s here: http://www.fastcompany.com/most-creative-people/2012/jessica-alba

Dina
on May 18th, 2012

I hate her clothes

Dina
on May 18th, 2012

they look very white, there is too much contrast in the pictures.

Xoxo
on May 18th, 2012

I love how different they look! – Haven is 100% dad + Haven is a redhead from her grandma!

I’m guessing Cash must have red hair in his family somewhere too – dark hair is usually dominant.

I love genetics!

Anonymous
on May 19th, 2012

The pictures are really cute, but I agree that Jessica’s outfit is not the best for a “family” picture. It’s rather odd in fact.

BBB
on May 19th, 2012

Her daughters are lighter than her, get over it. Parents who have various ethnic backgrounds (that includes a lot of Hispanics) can have a genetic roulette going on when it comes to children. Same goes for people of mixed race, whether they acknowledge it or not (i.e. “light” skinned Africans are clearly products of mixed racial backgrounds even if they refer to themselves as just “Black”). She and her husband have genes for lighter traits, it happens. My aunt is olive toned with dark hair and eyes, her daughter is pale, amber-eyed, and blonde. She’s her daughter and she’s obviously not photoshopped in real life.

Marky
on May 19th, 2012

Jessica is very pretty and I’m impressed with her business acumen, Her daughters are so cute and are the colors they are–one lighter than the other, maybe partly because she is younger and not exposed too much to the sun, just yet. The look Jessica is wearing seems to be an old look that’s back this year. Too bad, because it wasn’t a great look the first time around! Otherwise she looks great!

librababe
on May 19th, 2012

There’s something weird about the first picture. Look at Haven’s feet.

southernbelle
on May 19th, 2012

Love her! She and Jennifer Garner have to be the two most down-to-earth women and best mothers in Hollywood! You never hear anything bad about them. Thanks for being such great celebrity role models. There’s not many of them out there these days!

kazumi_yumi
on May 19th, 2012

i love the pictures! jessica’s girls are just so adorable…..

valerie
on May 19th, 2012

If you had seen pictures of Haven prior to this one, she has a lighter complexion, remember we just don’t have the genes of our parents, but all the family genes on both sides. Cash’s mother is white, so maybe Haven picked up those genes.

bh
on May 19th, 2012

Wow – Jessica has long legs.

cat
on May 19th, 2012

Julie I was thinking the same thing cute pic but that hideous outfit they put Jessica in thigh highs with a mini and a melon colored jacket is just eww. The stylist was trying to hard to make Jessica the “sexy mom” when she is just so naturally pretty and sexy already.

SH
on May 19th, 2012

Cute pic, however, Ms. Alba, don’t start complaining when the paparazzi is hounding you and your girls. You are putting them out there doing these photos. I prefer when “celebrities” keep their families out of the spotlight.
PS- I still remember what a total b*#ch you were on Punked. .

Tammy
on May 19th, 2012

Its gotta be the horrible lighting…even Jessica Alba doesn’t look as dark as she does in other pictures.

kim
on May 19th, 2012

Beautiful Family.

Charli
on May 19th, 2012

Cute but not glamourous…Does everything qualify as news on this site?

guest
on May 19th, 2012

all soo pretty and lucky-those children are so adored by their parents I can tell

BannedB*tch
on May 19th, 2012

Is this what passes for glamor these day? The days of Zsa Zsa are over.

Ava
on May 19th, 2012

Her clothes are so sl*tty, but I like the idea of her personal care line.

Jeana
on May 19th, 2012

Very cute

Rose
on May 19th, 2012

They look a couple of shades lighter than old photos. Cute photos though.

Anonymous
on May 19th, 2012

Charli- Only if it’s about celebrity babies. And by the way, this isn’t a news site. It’s an entertainment site. If you want “real” news, try CNN.😉

Tigerlee
on May 20th, 2012

The little one looks she’s going to be a spitfire. And, I mean that in a good way. I think it’s a very cute picture and Jessica looks he!!-a sexy.

Jen
on May 20th, 2012

Is it just me or does this baby look absolutely nothing like her parents? I swear if I had not seen JA pregnant in pictures, I would have sworn she was born of a surrogate or adopted.

Anonymous
on May 21st, 2012

Jen- Just an FYI: Most children born via surrogacy are the biological children of the intended parents.🙂

Amanda K
on May 22nd, 2012

Beautiful girls:)

Voyo
on May 26th, 2012

Sorry , but her girls are not cute. Jessica love attention.

christa
on June 6th, 2012

It looks, like little Haven will be an actress also, she likes the camera.

jessie
on June 6th, 2012

Adorable kids but why is she trying to make sexy faces? Doesn’t go with the overall good mom look. More of “do me now” and oh by the way i have two girls.

Crystal
on June 6th, 2012

I see there are a bunch of haters yeesh!!! Her girls are adorable.

lanam
on June 6th, 2012

her children are absolutely gorgeous – this picture is really a KODAK moment; also proud of jessica and her projects.. i also love the names Haven and Honor, at least its not Science Lab which is totally off the charts crazy…again lovely picture of Jess and her girls🙂

Kat
on June 6th, 2012

What is that in the second picture – an electrical outlet? Photoshop error – for real!

Traci
on June 6th, 2012

Jessica’s daughters are gorgeous just like she is.

Traci
on June 6th, 2012

Haven’t any of you seen previous photos of Honor? She has olive skin.

Haven on the other hand is of lighter shade.

Both girls are adorable.

Honor is a spitting image of Cash.

Tasha
on June 6th, 2012

Haven looks nothing like Cash, or Jessica really. Could the baby be someone else’s?? Haven is fair skinned and has red hair. Hmmmm..

Maggie
on June 6th, 2012

Haven looks JUST like Jessica’s mom Cathy.

Alina
on June 7th, 2012

Jessica and her children are NOT bi-racial. Latinos can be of any race. Jessica happens to be white. Latino or Hispanic IS NOT A RACE.

lydia
on June 7th, 2012

her eldest daughter is so nasty looking. kinda freakish. her baby is gorgous tho.