George Proudfoot

Strategy Lead

After gaining a BSc in Philosophy, Logic, and Scientific Method from the London School of Economics, George began his career in the videogames industry at Activision. Subsequently joining brand and innovation consultancy Prophet, he helped to develop and roll out brand, marketing, and innovation work for some of the world’s largest technology, retail and finance brands.

Since joining TAB, George has led the development of strategic new propositions for finance clients such as ING and Visa, as well as supporting longer-term mobile programmes with Home Retail Group, Met Office, Kingfisher and Unilever. Outside of project work, George is focused on pushing our strategic approach forward for specific industries like finance and retail, while also working to help improve and grow our toolkit of techniques.

The most successful organisations are designing, building and implementing software to connect all aspects of their operations. By doing so, they are able to create the capabilities necessary to outperform their competitors and disrupt highly competitive industries.