Interview: TAM CEO Marco Antonio Bologna

Has Gol's success caused TAM to reevaluate its own business model? When you have a new entrant in a market that is in the process of deregulation, it finds a low entrance barrier. This is the first competitive advantage it had. The second advantage is that it was born on a new technological platform-high-tech aircraft. And the third is that it was also born in a new e-commerce environment. Therefore we had to adjust to this reality, defending our market without losing our characteristics.

Has Gol's success caused TAM to reevaluate its own business model? When you have a new entrant in a market that is in the process of deregulation, it finds a low entrance barrier. This is the first competitive advantage it had. The second advantage is that it was born on a new technological platform-high-tech aircraft. And the third is that it was also born in a new e-commerce environment. Therefore we had to adjust to this reality, defending our market without losing our ...

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