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KFC Created a VR Escape Room to Teach Staff How to Fry Chicken

Question: how do you engage screen-obsessed millennial staff with your product, and at the same time announce a quirky marketing stunt that shows you’re still one step ahead of your competitors? KFC is attempting to do both with the creation of a virtual reality “Escape Room” that teaches its employees how to fry chicken to its Original Recipe.

“The Hard Way — a KFC Virtual Training Escape Room,” was developed by Wieden & Kennedy Portland’s creative technology group, W&K Lodge, and is designed to be experienced via the Oculus platform. Promoted with a horror-film style video, seen here, it challenges employees to master five steps — inspecting, rinsing, breading, racking and pressure-frying the chicken. That’s all while confronted with a creepy talking picture of Colonel Sanders, who is “haunting” the room. Only when they’ve successfully mastered the techniques can the employee can “escape” back into the real world.