olympic uniforms

Swedish retailer H&M is designing the opening and closing ceremony outfits for...the Swedish Olympic team! That makes sense, right? But that's not all: The retailer is also creating an H&M Sport label collection that will be sold in stores, based on input from the Olympic hopefuls. "Their knowledge and experience" will be used to create a collection of sportswear pieces that will go on sale in January 2014, according to Vogue U.K. H&M has some steep competition in the Olympic design field: As you may know, Ralph Lauren designs the uniforms for the U.S. Olympians, and Stella McCartney creates the clothing for the team from Great Britain. Are you excited to check out H&M's Olympic-inspired sportswear? If you were an Olympian, would you rather have a uniform designed by H&M, Ralph Lauren, or Stella McCartney? read more

When Ralph Lauren revealed the designs for the U.S. Olympic team's opening ceremony outfits last week, we were charmed by the classic Americana designs--and then we learned the outfits were made in China, and a much larger story developed. read more