After being teased for weeks by promotional clips, previews and interviews with the stars, Fall River will finally get to see it's most infamous native Lizzie Borden on the small screen for the first time since the 1970s. You'll just have to watch from home.

(UPDATE: I've just been informed the Tap House has pushed back the music and is showing on the movie on all of their TVs. h/t to Stefani Koorey.) Sure the Tap House has planned a watch party — for half of the movie and on half of their TV screens. At 9 p.m. a previously scheduled music act goes on and the volume on the TVs goes off.

It seems Fall River has missed a golden opportunity.

Maybe the city, working with or through the Fall River Office of Economic Development, could have held a Lizzie Borden festival this weekend to coincide with the movie's release. Bring in Lizzie experts to speak, coordinate with the Lizzie Borden Bed and Breakfast to offer tour packages that could have included a screening of the movie on a big screen. Restaurants in the downtown area could have been implored to develop a Lizzie themed menu and/or drinks.

The city/FROED has a downtown asset in the Cherry & Webb building that has a good-sized lobby that just opened up following the loss of the art gallery that previously occupied the space. Could a projection screen have been set up to show the film?

Get the historical society and their wealth of Lizzie knowledge involved. Offer trolly rides to the grave site.

In essence do anything. Promote. Get people from in and out of the city to come to Fall River.

Mayor Will Flanagan has said his priority for this term is to improve the city's self esteem and there aren't many opportunities on the scale of national recognition when Fall River gets the opportunity to promote itself in a positive light. Just look at some of the stories out of Fall River that gained national notoriety recently:

A dead woman's body floats in a public, city pool for days before being noticed.

Accused murderer and former New England Patriot Aaron Hernandez's trial is heard in Superior Court.

Basketball star Chris Herren is the subject of a documentary that in addition to its positive message, portrays Fall River as a drug haven.

I'm sure there's more and some of them are positive, but they don't exactly come to mind immediately. These are the types of events that have brought attention to Fall River and they're not exactly presenting the best the city has to offer.

The city's lack of capitalizing on the Lizzie movie release is just a part of what has always seemed to me as an inability to take advantage of the Lizzie mystique. Lizzie is one of the city's unique attributes and it isn't going away. Even as the story ages the interest remains and yet the city does little to build on that.

The bed and breakfast does their part holding reenactments on the anniversary of the murder and the occasional speaker appears at the city library or the historical society, but there's never been an organized effort, at least in the past decade, to celebrate arguably the city's most famous resident.