Understanding the customer and the market is the first step of development projects.
To investigate the potential customer's needs and expectations, I have adopted several user research methods such as interviews, focus group discussions, group surveys, and web surveys. Collected responses were analyzed using statistical techniques to set up the goals and the schedule of the project. During the development process, I have performed field tests to get the customer's impressions to the concepts, design, function, and usability of the products.