The “10 Day Test” by Claude Hopkins (for Pepsodent)

The "10 Day Test" was a very successful campaign developed by Claude Hopkins & his agency. It's memorable & soft sells the product by framing it as a...View More test, instead of a trial. It also arouses a lot more curiosity then a "trial" would.

The “10 Day Test” by Claude Hopkins (for Pepsodent)Swiped in January 2015 Ran 1921

Analyst Spotlight

Mike Schaueris the founder of Swiped.co and the main analyst in the swipes section. After intently studying & building conversion-focused websites for 6+ years, he started Swiped to help others master marketing & copywriting through the analysis of great examples!

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