Past films that have received a global boost from a Sundance appearance include Fruitvale Station, Reservoir Dogs, An Inconvenient Truth, Little Miss Sunshine, sex, lies and videotape, and Whiplash, among many others.

Indie video games, priced from $10-20 on WiiWare, Xbox Live and the PlayStation Network, don’t generate Halo money, but a top-seller can still make its creators multi-millionaires in a matter of weeks after launch.

“It’s no secret times are grim,” Redford told an assembled group of media, film writers, and industry press. But, on the bright side, he told us, artists will be not hold back here at Park City, in exibiting a sense of “place” with their content.