Reaching Millennials With Social Media: New Research

#1: Millennials Are Digital Shoppers

#2: New Platform Features Spur Millennial Adoption

Facebook – An RBC Capital Markets social media survey showed that in the last year, an average of 33% of Millennials who took the survey increased the time they spent on Facebook, whereas an average of 23.5% decreased their time on Facebook.

Instagram –

Twitter –

Snapchat –

#3: Millennials Prefer Indirect Sales Messages

In your content marketing, give Millennials something for their time, attention, and (hopefully) loyalty. They’re more likely to trust your brand if you show a genuine interest in educating them with a how-to, for example.