Maandelijks archief: juli 2016

Startups want to become successful and investors want to invest in successful startups. But how can one estimate which startup is likely to become successful and how can one develop strategies to increase the probability of startup success? In this blog post we introduce our methodology; the Golden Egg Check (or: GEC) Matrix, also known as Startup Matrix.

The Startup Matrix is created by Golden Egg Check to visualize the most essential success indicators of an early stage startup or business case: (short term) feasibility and (long term) potential. The rationale behind this is that startups not only need to have the potential to generate cash in the long run, but they also have to be able to actually reach that potential before they run out of money and die in the ‘valley of death’. Short-term survival and long term success should be in balance.

In a way, the Startup Matrix is the startup equivalent of the BCG matrix. This famous model is not applicable to startups as one of the two variables, market share, is close to zero for any startup. Moreover, there can be a situation where a startup is gaining a large market share in a niche market, or a small market share in a mass market. Market share is not the dominant metric for a startup.

Nevertheless, the Startup Matrix has a similar usability and four quadrants, which we will introduce below.

The TOP program is a (pre) seed fund for innovative hightech startups in the Twente region in the Netherlands. The Golden Egg Check team does a market due diligence on every company that aspires a position in the TOP program. In this due diligence, we retrieve relevant market information (such as market size, trends & developments and competition) and assess the venture’s proposition based on the criteria in the Golden Egg Check. This assessment serves as input for the TOP committee that ultimately grants the TOP positions. Some information in this blog post is derived from the market scans.

Every year we study and report the most relevant insights on the TOP startup community. Most recent results can be found here (report is in Dutch).

In this post, we provide an overview of all alumni companies of the TOP program.