Anastasiia Butorina

Why did you choose this MSc? “I've always been interested in marketing, I believe it's a great combination of analytics and creativity, which appeals to me. I did my bachelor in this area back in St. Petersburg. I loved it and was thinking of continuing my studies, so I was specifically looking for a marketing-related programme. I also wanted to gain more international experience, and discover a new country. RSM was my final choice as its MSc Marketing Management was in the top 3 of best marketing programmes in Europe. In addition, my Dutch friends who I met in Russia spoke greatly of the university, so I was convinced it was the right choice.”

How would you describe the programme and RSM?“I really enjoyed being part of MSc Marketing Management, it gave me a solid theoretical background and confidence in my knowledge. Not only did we learn how to apply theory such as brand management, strategy, and social media, but also how to use the tools to analyse the data, for example research courses focused on SPSS. It was great to have that diversity. The professors are very helpful and knowledgeable. Through a guest lecture I found an amazing internship in marketing consulting company Millward Brown Vermeer. During my interview I felt really confident thanks to what my MSc programme taught me. Overall, RSM is a truly international school. It provides you with a great educational background not only in theory (knowledge), but also in practice (employers know the brand). I enjoyed being part of it!”

What was the biggest challenge in this master?“The biggest challenge for me was to get used to another exam and study format. In Russia the way we study, at least in the bachelor, is quite different: we have more individual work, the exams are mainly based on the theory. At RSM we had a lot of group work, many of exams were based on case studies. These require you to apply the theory that you've learned, but also go beyond that – you are expected to give your opinion and show the analytical thinking.”

What made the greatest impression?“The number of associations and events, including career fairs. This gives students a wide choice of things to do and provides them with further opportunities. At career forums there were some interesting companies for international students. I participated in Google interviews and even flew to their office in Poland later on. I also went to a Shell workshop and a visit to the Nike headquarters. In addition to that, I was quite impressed by the honours programme; we visited some very interesting companies and had a chance to participate in the Frontiers in Marketing sessions to learn the latest marketing trends.”

How did your studies at RSM shape your career? “I visited some great companies, allowing me to strengthen my interview skills. Also, we had a personal development course, where I learned more about presentation skills and how to create a great LinkedIn profile. Participation in various RSM activities such as the marketing association and the honours programme helped me shape my CV. In addition to that, I found my internship through RSM studies. I love it a lot: the people are great and the brands we work with are exciting.”

What are your future plans?“I definitely want to develop myself further in marketing. I'm enjoying working in this sphere and for sure see myself building a career in it. We'll see what comes next!”

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