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Lexie Lu

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1 year 4 months

About

Lexie Lu is a UX strategist and web designer. She enjoys covering topics related to UX design, web design, social media and branding. Lexie is a contributor to Marketo, Website Magazine and Envato. Feel free to subscribe to her design blog, Design Roast.

Latest Posts

The printed circuit board (PCB) industry supports many different types of products. The components go into nearly any modern electronic product imaginable. Most PCB manufacturers reside in Asian countries, such as China. Recent global health concerns have impacted the production of electrical components and delayed shipments.

In the United States, less than 500 firms make PCBs and employ only 21,000 people. By contrast, China sees annual growth of about 8.5% in the PCB industry and employs around 700,000 citizens. Asia typically makes the items faster and cheaper than other parts of the world.

While every aspect of your business deserves attention, customer relationship management (CRM) is one of the most important. How you form and keep the interactions between you and your customers makes the difference in retaining them. At the same time, you need to build new leads and prevent people from bouncing away to one of your competitors.

In today's global economy, if you aren't on top of your game when it comes to the customer experience, you risk losing out. CRM software is one tool worth investing in because it improves the customer pipeline in several ways.

You may wonder why your industrial site needs to be responsive. After all, don't most business people access the Internet from their desktops? Not necessarily. When you look at the general population and their smartphone patterns, you realize mobile is the wave of the future and if you aren't already focused on making your site friendly to mobile users, you should create a plan to get there by the end of the year.

You've put hours into your web design, and your landing page seems to have everything in order. However, people are bouncing away without converting into customers. There are many possible reasons why your landing page is not working the way it should, and thankfully, there are remedies.

Around 80 percent of marketers archive their conversion rate optimization results so they can measure progress over time. If you aren't tracking this, start keeping the data today so you can see what tactics work and what needs adjusting. That way, you can avoid constantly doing something that's not working.

There is an entire science behind colors and why they impact users the way they do. Designers understand some hues clash while others complement one another. Most designers are also skilled at putting a palette together that reflects the personality of the brand. Complementary colors, however, have several advantages that improve the overall impact of a design and draw users in.

You've worked hard to make your company the success it is today. Those little and big milestones are worth celebrating. However, knowing you've hit a milestone, and coming up with unique ways of marking the occasion, are two different things.

According to the U.S. government, about 50 percent of businesses fail by year five and 70 percent by year 10. Even making it through your first year is something to celebrate. Some of the milestones you should revel in are the number of years in business, meeting big goals, awards and accolades. Use any excuse to have a party.

An enterprise resource planning (ERP) system ties everything in your organization together and allows you to take advantage of big data to grow your business. However, not all ERP systems are created equal, and some lack essential features.

About 50 percent of companies surveyed state that they plan to either implement or upgrade an ERP system. If you already have an ERP system in place, you might wonder what you should work toward for improvement. Fortunately, there are some common areas where ERP systems fail that you can focus on to improve all your business processes and data processing.

One trend that's been gaining momentum in recent months is the sticky navigation bar. A sticky navbar follows the user as they scroll down your page, making it easy to move to any area of your site without the need to scroll back to the top.

You have just a few seconds to make a good first impression on site visitors. If your navigation bar is easy to find and intuitive, people are more likely to form a positive image of your brand. One user experience (UX) study showed fixed navbars reduce browsing by 22 percent.

Product designers create objects meant for use by the public or businesses, such as phones, cars and cookware. Reliability testing is also useful for testing software to make sure it isn't prone to crashes. Of course, there are thousands of different gadgets in the category of product design. Although the way a product looks is meaningful, even more critical is how functional that item is. If you create a product and it doesn't fulfill its promises, you'll have a lot of unhappy customers.

Environmentally or eco-friendly practices are vital to success in today’s business world, and not just because consumers demand it. Yes, people love to know they’re doing business with a green, morally acceptable organization, but it’s also about sustainability and efficiency.

Adopting an eco-friendly culture will provide many benefits, bigger and better than positive PR. Here are six of the most pertinent rewards a business will receive from going green.

By the time you hit the second quarter of the year, you should have a clear idea about what marketing tactics work for your company. Now is the time for planning a marketing schedule for the remainder of the year and replacing some of the things that aren't working with the latest marketing trends.

Having a marketing strategy prepares you for a successful year and prevents major mistakes. In a survey of top marketers, researchers found the ones who write out their strategy are 538 percent more successful. Businesses who plan their goals and marketing schedule have a higher chance of success than those who don't.

The low overhead of Internet real estate makes it the perfect place to have a business presence. However, some online stores seem to languish, while others thrive. What factors make one e-commerce store more successful than another?

Around 63 percent of Internet users around the world have purchased something online. The number grows every year, with predictions for 65.2 percent by 2021. Now is the time to look at your e-commerce site and mimic eight traits of the most successful online retailers.

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We're a niche website on steroids! Formerly known as CMS Report, we are now socPub. After 10 years obsessing over content, we decided it was time to broaden our horizons with additional topics. We cover a number of topics including content management, marketing strategy, information technology, social media, and consumer technology.