5 Ways To Turn Your Social Media Channel Prospects To Promoters!

December 2, 2011

If you were to describe how good customer service was delivered in the olden days against the high tech, internet age of social media channels, you would say that we all have taken one huge, gigantic leap forward. You would be lucky if you got a happy prospect, lead or consumer who is willing to sit idly for a number of minutes just waiting to be served.

Fact is, social media channels and the age of online marketing business have changed users, prospects and people from passive to aggressive take-chargers when it comes to getting good services. Today, everybody online expects a quick response and a quick answer from marketers, support representatives and businessmen.

Thankfully, we all have the means to respond as quickly and as efficiently as we can. Smart entrepreneurs and online marketers have utilized social media channels to create positive images and a high quality brand reputation that instantly forms a sturdy bridge to connect to loyal customers. In today’s internet world, keeping your prospects happy through top customer support efforts can be as easy as pie!

I don’t know if you have noticed it, but a lot of consumers and prospects tend to shy away from putting something negative about a certain website or network until such time as when the company or the marketer himself is unresponsive, ineffective and rude. According to a recent IBM conference, they concluded that customers post more positive than negative reviews or comments and that marketers can already foretell whether the feedback will be negative.

Bottom line, it pays to treat your prospects and consumers well. This is not only to gain great reviews on your social media channels but also to heighten your credibility. If you think about it, the best brands or business promoters are those who have customers who are satisfied enough to share their experiences and information about their content, product or brand.

If you want to achieve this free and highly effective way of promoting your online network marketing business, here are five ways of turning your prospects into promoters.

#1 Quick Response

Content is king when it comes to showcasing how good your brand is or how effective you are as a marketer. If you provide people with what they are looking for, chances are they will have a good thing or two to say to you through commenting or asking follow up questions. Therefore, if you are quick enough to respond to them, they will be even happier.

It is like having to call customer service for your cable or your internet subscription. If the company keeps on saying “Please hold…” or “We’ll get back to you soon” and do not return the call in a month’s time – chances are, you are going to be very pissed. Same goes for marketers who claim to offer you good advice and tips but are too slow in responding on your follow up question.

Remember, the quicker you respond to your consumers or prospects, the faster they will get what they are looking for. The quicker you satisfy them, the faster and more eager they become on spreading their wonderful experience with you!

#2 Transparency is Key

Again, just like responding quickly to queries, comments and reactions, being visible and upfront to your consumers or prospects can help create a positive environment in your network or in your brand.

Do not provide vague responses like “I’m not sure but I think it’s right” or “Uhm, maybe or perhaps” Remember, the answer you provide to a person can benefit others as well. So, if you pretend to be an expert and yet you fail at being so, it would just make you a phony. Unfortunately, online users do not like phonies. In fact, it is one of the top 5 turn-offs in online marketing!

You have to think of each post you provide and each response you give. You should research and study what your niche or community is discussing and how they are responding to your products so that you are not in the dark when it comes to conversing with them and understanding their needs.

If you have a specific and clear understanding of what they are asking for, you can generally provide the answer. However, in the event that you do not know, be frank enough to say so but in a positive way. You could say: “Hey, I’m pretty sure I know how this works but I just have to double check so that I can really give you the best answer.”

Your prospects will appreciate the honesty and your willingness to help. In turn, they will speak well of your character in volumes! And, if you have good character, you naturally provide a good product or service.

#3 Consistency is Potency

Okay, so you are now honest and almost always available for your prospects, users and followers in social media channels. Now, you enter the trickiest stage of developing prospects into promoters. You have to be consistent.

In all honesty, I have met my fair share of people who go online for 4 to 5 straight days –interacting and communicating; posting good content and then suddenly drop out of the face of the earth for weeks on end.

Hopefully, this isn’t you. If it is, then there is still time to change your ways.

People who get the same top quality content from you will most likely continue to share, repost, retweet and promote (through word of mouth and blog) your materials to other people. They will also end up referencing you in their own blogs and articles. If you only provide a week’s worth of good information and not intend on getting back on it in less than 2 weeks time, then you will certainly lose most, if not all of your followers!

#4 Organization is Cool!

I know how challenging maintaining a LinkedIn account is. However, maintaining this social network along with others like Facebook, Twitter, Google etc… is a feat that should have its own category in the Olympics! You might be consistent but if you are not organized, you can seriously turn people off.

That is why most marketers tend to enlist the aid of virtual assistants or opt to outsource some of their day-to-day tasks. The trick here is to have a good support staff that can provide your consumers that same quality service that you yourself can provide them with.

This way, your prospects can see that if you have a good number of people working for you or who are in the business with you, then you must be indeed somebody who can help them as well!

#5 You are NOT a Cyborg

I cannot seem to do away with this advice in any of my marketing tips be it for social media channels or just for online business in general. Being human and showing off your personality as well as your brand is one way to endear yourself to people.

If you keep in check these 5 tips in your social media channels and your network marketing business, you can be sure that your prospects will become promoters of not just your product or brand but of YOU as well. And, in the world of marketing online, there is no better way to get unbridled success.

Do you agree with me on this?

P.S. Please share this with others or +1/Like it so your friends may also benefit from these tips.

July 1, 2014

Get in touch With Kevin

Kevin K. Lau

Kevin K. Lau is a Network Marketing Business Coach and Social Media Consultant. His business is centered on teaching people how to build an Online Network Marketing Business using Social Media.

Kevin literally spent over $50,000 in research and study to learn and master the art of Internet Marketing and Social Media Marketing so that he could teach people and businesses how to effectively grow their online presence.

Since then, he has personally worked with some of the top gurus in the industry including Mari Smith, Russell Brunson, Jerry Chen, Mike Dillard, Jonathan Budd, Katie Freiling, and many others.