How to optimize images on your e-commerce website

If you run an online store, image optimization is an art that you want to master. From attracting shoppers perusing Google images to reducing site load time – image optimization can be an important part of building a successful ecommerce business.

Why you should optimize your images in ecommerce site for better search engine ranking?

Optimising the images on your site will help your eCommerce store rank higher in organic searches as a whole.

Image optimization also brings you a new source of traffic from image searches. 63% of Image searches converts into site traffic

A faster loading time drives more clicks and higher conversions for eCommerce websites.In other words, pictures has a direct impact on your revenue

Now that you know the reasons why you should optimize your images for better search engine ranking. Let’s start!

Step 1. Choose your own high-quality image first

Start with the pictures which you think has high value to you and will interest a large audience. Optimising low quality images won’t appear visually appealing and people generally ignore low quality pictures.

An example of a high quality image

Step 2. Name Your Images Descriptively

Google rewards people who are following their guidelines. As per the Images, naming your images descriptively will greatly help Google determine what your image is.

Step 5. Reduce image file size

If your website’s page speed is slow then you should consider checking your image file size. It is recommended to use images which are below 100kb and avoid using pictures which have a resolution of more than 2000pixels. Here are some really helpful tools to optimize the file size of your images

https://tinypng.com/ – TinyPNG works like a charm. This tool can cut down 30-90% of your image’s file size without compromising the quality.

http://luci.criosweb.ro/riot/ – This is like TinyPNG on steroids. This tools compresses the image and at the same time, it can also resize the image to your desired height/width.

With these two tools reducing your image’s file size will be like a walk in the park!

Conclusion

Optimising images for better search engine ranking can be hard if you don’t know where to start. but with the right tools and knowledge it can be really easy. The benefit of optimising your images is endless from getting a good google ranking to having a fast website speed which can lead to revenue growth!

If you want to grow your online revenues and profits, you can visit our E-Commerce page for more details.