Today, the amount of time kids spend outside is alarmingly low--only minutes per day--while screen time is at an all time high (upwards of seven hours).

NWF has set a new goal to stem the tide and move kids back outdoors:

Help NWF Get 10 Million Kids Outdoors!

Our three-year goal is to get 10 million more American children out of their indoor habitat and into the great outdoors. This goal propels us toward a future when all kids spend time outside each day, creating a generation of happier, healthier children with more awareness and connection to the natural world.

How Are We Tackling This Goal?

NWF is working with the major influencers of children's time to make the outdoors a bigger part of their every day lives: