Descripción

This book of 192 pages traces the history of Majorette, the famous French diecast and miniature Company.Majorette was created in 1961 by Emile Véron, who had previously created NOREV around 1950 with his brother Joseph.After some disagreements, Emile Joseph left and founded his own toy company:RAIL ROUTE JOUETS, toy trains at 1/43, then diecast cars in Zamak.The range was renamed Collection MAJORETTE. The slogan became "MAJORETTE, my favorite miniature car".The firm employs over 600 people and takes Solido.In 1983, to accompany the miniature cars is created MAJOKIT.MAJORETTE opens a factory in Thailand, this will be the beginning of an announced relocation.In 1993 following a bankruptcy filing, the company was taken over by Ideal Loisirs and Triumph Adler.In July 2003, held the repurchase of Solido and Majorette by SMOBY.This book is illustrated with over 600 pictures.