building brandsthat build homes

Brand Estate laying a strong foundation for your real estate venture

The companies who command a premium in the real-estate business are the ones who have built their brand equity with a uniquely differentiated proposition.

Innovative concepts and solutions are rapidly changing the landscape of the Indian real estate market. It is in response to the needs and demands of the growing urban middle class population.

Well-heeled, well-travelled Indians are expecting far more than just a roof over their head and there is a plethora of real estate companies catering to their fancies. Given India’s burgeoning real estate market, how to stand out and stand apart is an art.

Why Brand Estate?

Bolster your brand

We at Brand Estate can help articulate your benefit proposition the best way possible. We offer value added support that includes brand and communication strategy, creative ideation, and media strategy support along with offering you access to a 360 degree spectrum of media assets including print, radio, TV, OOH, Events and the Internet.

Channel your resources

We offer innovative brand-building solutions that reduce the burden of cash flow constraints on developers. We are well aware that a sustained brand-building effort is expensive and in a capital-intensive sector like real estate, companies are often compelled to overlook the requirement for branding at the cost of growing their business. This is where Brand Estate comes in to buttress your business.

Join the league

Since inception, Brand Estate has worked with more than 400+ developers and has invested over INR 1500 Crore worth of media currency into building premium brands such as Lodha, Nitesh Estates and Brigade Group among others.

The Brand Estate Portfolio

Testimonial

For a property developer sitting in a Tier II city in Tamil Nadu, it’s quite difficult & expensive to reach out to our potential customers in the metros…Brand Estate made this possible! People visiting us through print Ads in TOI! Mr. Vivekanand, Sivakumar & Mr. Nainan of the Brand Capital team have helped us grow and build our brand 'PONNI DELTA' in a short time. We are respected in the market as big players. The deal is very simple, straight-forward and quick. We take pride in our association with Brand Estate.

Mr. V. P. Seetharaman, CEONatesan Housing (P) Ltd, Trichy

For a property developer sitting in a Tier II city in Tamil Nadu, it’s quite difficult & expensive to reach out to our potential customers in the metros…Brand Estate made this possible! People visiting us through print Ads in TOI! Mr. Vivekanand, Sivakumar & Mr. Nainan of the Brand Capital team have helped us grow and build our brand 'PONNI DELTA' in a short time. We are respected in the market as big players. The deal is very simple, straight-forward and quick. We take pride in our association with Brand Estate.

Mr. V. P. Seetharaman, CEONatesan Housing (P) Ltd, Trichy

Brand Capital is part of Bennett Coleman & Co. Ltd (BCCL) or the Times Group – India's no 1 media conglomerate and leaders in English and regional print media, TV, radio and digital media. The 179 years old Times Group, has cultivated a 360 degree spectrum of media assets and owns and manages The Times of India, Times Now, city-centric Mirrors, The Economic Times, ET Now, Maharashtra Times, Navbharat Times, Vijay Karnataka, Radio Mirchi, Times Music, Times OOH and indiatimes.com, to name a few.