Great Wheels: Why the headlines never tell the whole story

Posted by The Dr.
on
March 02, 2015

Headline specs don't tell the whole story - not even half of it!

In the crowded high performance wheel market it's all about the attention
grabbing headline specs.

The weight of a pair down
to the gram, the depth, the spoke count, the price. Carbon or alloy? However
these headlines are a lazy way to define a pair of wheels. They simply don't and never can tell the whole story - not even the half of it. How a wheel feels, performs and lasts is the result of so much more than simple headlines.

As the founder and owner of a bike company I have the
pleasure to meet a great many cyclists of all stripes, and whenever I do we spend a lot of time
talking wheels – about those I make as well as all the big name wheels. Whilst
I'm often asked how does this carbon, that hub, this profile, or that warranty
compare to so-and-so's, I'm rarely asked how we build our wheels, or even who
it is that makes them.

The simple fact is this. I could give the exact same rims,
hub set and spokes to 10 bike mechanics, and deliver another 10 sets of
identical components to the most sophisticated automatic wheel assembly line. And what would I get back? The answer is 20
entirely different pairs of wheels!

These wheels would all look the same. They'd all have the very same headline
specs. But they'd ride, perform and handle differently. Furthermore, they'd cope with daily use and abuse with wildly different outcomes.

That's because
the build is the most overlooked factor in
wheel quality and ultimate performance. It can't be neatly summed up in one of
those headline specs. You'll rarely find it mentioned or even considered in a
magazine review or group test. And yet it makes
all the difference.

Given the enormous impact the build has on the overall performance, feel and lifespan of wheels it surprises me that more cyclists, equipment aficionados and professional cycling journalists don't ask this question more often, dig a bit deeper and look beyond the simplistic headline specification.

A good wheel smith understands the components he's working
with as well as the riders she's building for.
A great builder can tune the ride precisely and extract optimal
performance for the wheel's new owner as well as ensure the wheels stay sound and true for the long term, with maximum usability and durability.

A good wheel smith can make better wheels out of poor
components than any machine can do as no machine yet devised can understand, see and feel how a wheel and
its constituent components react and mesh together as the wheel comes under
increasing tension loads.

So imagine what a great wheel smith can do with cutting-edge
components, where each part has been carefully designed and engineered for maximum performance
on the bike, and not compromised to facilitate speed and efficiency in mass production.

That's the magic combination we aim for at Spin Industries.
Not to be the biggest name in wheels. Not the cheapest nor the most expensive. My
aim is simply to offer high quality, highly considered performance components,
built with precision craftsmanship. I'm passionate about engineering, about
dynamics, about craftsmanship and about cycling. So I guess it was inevitable
that I'd spend most of my days in the shed making bike stuff. And whilst doing so, thinking up
better ways to do it in future.