First of all, his babyface character is absolutely unbearable and completely unlikeable which is the exact opposite qualities you want in a top face. He makes bad jokes, abuses heels even when unprovoked and is just too goofy to be taken seriously.

The second reason is that his matches are incredibly predictable and he's booked in the typical SUPERMAN fashion like we've seen from HHH and Cena over the years. Even on the rare occasion he does lose, it'll be by DQ or something screwy and he'll either cut a promo or hit the Brogue on the guy. Basically he always has to be standing tall, somehow.

Thirdly he's just not a very good performer at all. He's cringeworthy on the mic to the point I try to avoid every segment he's involved in and in his matches he nearly always has to be carried because he gets tired really quickly.

Last of all, he's been handed WWE and World Titles on a plate almost immediately just because of who he works out with and everyone knows it. So add in that, his awful character, his superman booking and his average-at-best talent and you have a formula for a guy that I can't imagine ANYONE liking.