TV Universe Grows to 119.6 Million Homes for the Upcoming 2017-2018 Season

After climbing by 2 million homes last year, the number of TV homes in the US has grown by another 1.2 million this year to reach 119.6 million for the upcoming season, according to Nielsen’s latest TV Universe estimates. Some 304.5 million Americans aged 2 and older live in those TV homes, up 0.9% from last year.

Increases have been observed in the number of US Hispanic, black and Asian TV households once again, resulting from a rise in population growth and TV penetration.

Nielsen defines a TV household as one that “must have at least one operable TV/monitor with the ability to deliver video via traditional means of antennae, cable set-top-box or satellite receiver and/or with a broadband connection.”

This year, 96.5% of US homes with TVs receive traditional TV signals and/or a broadband connection, up from 96% last year.