Dubai based events, activation and social media entity 360 ARC, enters into a JV with Channelplay Limited of India to establish 360 Channelplay. 360 Channelplay will be a global marketing and retail services organization focused on developing markets.

360 ARC established in 2007 in Dubai, has to its credit over 1100 global activation projects and is a strong experiential marketing contender in the electronics and technology activation space. In a short span of 4 years, the agency has established offices across London, South Africa, Korea as well has forayed its entry into the Indian market.

Today, 360 ARC boasts of a 50 member strong team equipped with varied backgrounds of strong activation and project execution knowledge. The strength of the company has been its seamless execution and out of the box ideation capability while working with global brands like Samsung, SONY, LG, SHARP, Siemens, HTC, Grundig, Braun, BBC, Cathay Pacific Airlines, Canon to name a few.

Channelplay is one of India's leading retail marketing agencies. Founded in 2006, Channelplay now works with the world's top companies in the Mobile Phone, Consumer Electronics, IT and FMCG industry providing services for In-Store Sales, Visual Merchandising, Sales Training, Shopper Research, Loyalty Programs & Consumer Activation.

Channelplay has a national footprint spanning 300 cities across India, and it's more than 3000 employees execute retail marketing activities at over 20,000 retail stores every month covering the top Organized Retail and Mom & Pop stores across the country.

Speaking on the occasion, Nikhil Nair, Head of Operations of 360 ARC comments " We have been in discussions with Channelplay for a while now. The attention to detail and market reach of Channelplay is what made us align with them. We understand clearly that a strong activation idea can only come to light if executed seamlessly. We find Channelplay to be the right partner for the market"

Echoing the same vibes was Sundeep Holani, Managing Director of Channelplay India, " I couldn't imagine a better alliance than this one. Dubai, the home of all that glitters, is perhaps the toughest market for an events company to differentiate in. On the other hand, vast and complex India is among the world's most difficult markets to execute in. Having done well in our respective fields in the toughest markets, we feel that our coming together will be a winning combination for all other developing markets".

Adding to Sundeep's bouyant views, Sukhpreet Singh, Director of the new entity 360 Channelplay said - "We are eagerly awaiting to improvise and introduce some of the path breaking backend work done by Channelplay in India, abroad. Our endeavour in the coming months would be to generate a functional system to take our client service and product offerings to the next level".