Babies on the Coast Magazine

Babies on the Coast is a free publication for families living on the Central Coast. The concept behind this magazine is to inspire and support community on the Central Coast – providing resources and information to help families live happy and healthy lives.

TARGET MARKET

Babies on the Coast’s target market are families. Editorial content is designed with new and prospective mums and dads in mind. Advertising is marketed not only to baby related services but to parents and families as a whole.

CIRCULATION

15,000 copies will be distributed each edition, along with a downloadable pdf magazine on the website.

DISTRIBUTION

Babies on the Coast will be published 4 times per year (seasonal). Distribution covers from Umina in the south to Lake Munmorah and Morisset in the north. The magazine will be printed in full gloss, allowing adverts and editorials the best quality. Primary distribution points are pinpointed to the targeted family market.