Entries in Nudges
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I do love springtime! Since I've ressurected the Flackadelic blog (first incarnation began in 2002), I'm bringing back the Friday Phive format with a few tweaks. (For the curious, here's an old Friday Phive from April 2009.)

#1: CWC Lecture

On April 24, I gave a lecture at Ryerson to the CWC Social Media Career Accelerator participants. My topic was social media strategy. I covered the fundamentals, talked through methodology and highlighted a few examples. I always enjoy this group (it was my fourth year presenting). The participants are a bunch of keeners ready to learn. The faculty, Lori Beckstead, Laurie Petrou from the RTA School of Media and Wendy Jacincto from CWC deliver a great program. I storified some of the conversation, links to resources and feedback. Huge thanks to all involved. I had a great time.

Developing a Social Media Strategy: CWC Social Media Career Accelerator

On April 24, 2012, Leona Hobbs delivered a lecture about social media strategy to the participants in the 2012 Canadian Women in Communications (CWC) Social Media Career Accelerator at the RTA School of Media at Ryerson University in Toronto.

Leona has spoken to this group of women from the CWC Career Accelerator program annually since 2007.

Canadian Women in Communications raises the profile of women working in the communications and technology field through a number of benefits, services, awards and internships, a national mentoring program, local and national events, professional development, high-profile initiatives like the Women on Boards program and through strong partnerships with government agencies, industry corporations and other associations.

CWC-AFCWhether it's getting more women on the boards of companies, facilitating exchanges between government and industry or industry specific m...

Wendy Jacincto from CWC and Lori Beckstead and Laurie Petrou from Ryerson deliver an excellent program for CWC members looking to develop their social media skill-set.

Virtual Tour: CWC Social Media Career AcceleratorParticipants from this year's CWC Social Media Career Accelerator are providing a virtual tour of the program by sharing weekly highlight...

@flackadelic And rock you did! Thank you for sharing your wealth of knowledge! #cwcsm.Lianne Mac

This short essay by Evan Selinger gives an overview over some of the concerns that one should keep in mind when considering the nudge approach. Recognizing that choice-architecture is often unavoidable and at times commendable, it points out that nudges of certain kinds and configurations have the potential to engender moral and political apprehension.

The essay succeeds in showing why it is always worth considering twice whether or not a nudge is the best way to make people choose the right thing and why it is necessary that a better dialog is established between nudge designers and nudge critics.

#3 May the Fourth be With You - Happy Star Wars Day

May the 4th is Star Wars day an annual celebration for Star Wars fans.

If you enjoy Star Wars (and the pop culture memes around the venerable franchise) as much I do, check out these links:

Tumblr will be rolling out a new, two-pronged advertising schema. Advertisers will be allowed access to the Tumblr Spotlight, a portion of the site that new users can browse, which Mr. Karp called a “major point of discussion.” Mr. Karp is also letting advertisers into the Tumblr Radar section of the site, which heretofore only featured sites chosen by Tumblr.

Other sources revealed more details:

“The overall thesis of what we’re trying to do is empower and highlight interesting creative advertising,” said Derek Gottfrid, Tumblr’s vp of product. “It’s not meant for the direct-response crowd.”

Minimum ad price: $25,000. The look of said ad: Intended to be seamless and attuned to the platform. (via shortformblog)

Bring it on! I hope tumblr continues to innovate their ad model - they have some of the most engaged users of any platform. As a tumblr long-time user and having expertise with social ad placements, I think there is plenty of room on the platform for an approach to content marketing for advertisers based on interests and quality (i.e. the promoted tweet model).