Tline is a new tool for creating interactive timelines that brings together publishers and advertisers. The timelines include sponsored advertisements and can be shared on social media or embedded on a site. Publishers have control over which ads are displayed on their timelines and receive a 50 percent share of the revenue.

Reporting by Reuben Stern and Rayna Sims

This is the new kind of native advertisement for publishers. – Avishay Ovadia, Co-Founder & CEO of Tline

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Tline is an Israeli startup founded in 2015. When the company started, it was known as Crayze Media and “had a more general focus on adtech and e-commerce before stumbling upon the timeline idea,” according to GeekTime. They have since raised $500K.

According to Tline co-founder and CEO Avishay Ovadia, the idea for Tline was born from the desire for more information. He said he would find himself reading articles online but frustrated by the lack context. “I’m reading about how Snapchat is going to IPO but I don’t have the history of the company,” he wrote.

[Example] A timeline of the Futures Lab’s top 10 stories from 2016, built using Tline:

Rachel Wise is an editor at the Futures Lab at the Reynolds Journalism Institute and co-producer of the weekly Futures Lab video update.

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