modus becomes a playmate

The modus boys and girls were delighted to secure the creative and marketing across the UK and Eire for the exclusive and global brand Playboy Condoms. The Global Condom market is worth around 27 Billion Units a year and growing and it is Playboy’s ambition to achieve 4 to 5 % penetration by 2016.

Founded in 1953 in Chicago the Playboy bunny logo is one of the most recognisable logos in the world.

For over 50 years, playboy has been a beacon for an intellectually forward lifestyle, a tastemaker, an arbiter of style and a vanguard for political, sexual and economic freedom.

The modus creative team have designed a portfolio of communications including a printed and digital brochure and advertising media.