Digital Marketing Case Study: Local Business Triples Sales

Today I’m going to explain how one of our digital marketing clients increased their sales by 300%.

Our client is a kitchen and bathroom renovation company based in Brisbane, Australia that were struggling to grow their business.

Digital Thea have a step by step process we follow, which we’ve called “The Customer Factory” that enables us to build a systematic lead generation system for our clients resulting in increased leads and sales.

How Digital Thea Used the The Customer Factory To Triple Our Client’s Kitchen Sales in Just 3 Months

Here’s what we managed to deliver for our client:

A predictable lead generation system generating ~110 leads per month...

Sales increased from 4 kitchens to 12 kitchens per month...

On average a gross return on investment of 1600%...

So let’s dig into the details of how this was achieved:

Step 1: Determining a Buyer Persona & Unique Selling Proposition

Who is your ideal customer?

​Are they male or female?

​What age are they?

Where do they live?

These are just some of the questions you need to answer about your ideal customer.

We always start our digital marketing process by working with our client’s to establish a buyer persona for their products or services.

In the case of our kitchen renovation client we determined that the ideal customer was a female, aged between 40-60 and living within 30km of our client’s showroom.

Once a buyer persona is established the next step is determining why that person should buy from you rather than the competition.

In the case of our client, they found that a lot of their competition were promising big discounts but only if the customer signed up right away.

In other words their competition where using high pressure sales tactics.

So with this in mind we crafted the following unique selling proposition:

“Our competitors regularly offer 50% discounts but then apply high pressure sales tactics to get you to buy now. We don’t apply high pressure sales tactics and we still end up being significantly cheaper than the competition”.