We thought that
you might be interested to find out more about the process and the work that
goes into creating each unique PKG product. We wanted to provide a little
insight into how we go about our business here and how a product goes from
being simply an idea to actually coming to fruition, so we've decided to
briefly outline our process in a new feature called "DESIGN DETAILS".
We're a small team, so we think we do things a bit differently here and we feel
that's reflected in our products. We'll look at different upcoming products
throughout the year as we work on them, and we'll outline one step every week
to give some real-world insights and context to each blog entry. We hope you
enjoy it!

PHASE 1
-BRAINSTORMING

All ideas start
with solid brainstorming sessions and a load of Q&A’s.

Who are we
designing this product for?

How is the user
intending to utilize it?

What are the key
technical features?

What are the key
design / style features?

How much should
it cost?

Who is the
competition?

Why are we
building this product?

These are key
points that we need to have answers for before we start, so that the design has
some parameters and some boundaries to work within. To gain these insights
there is a lot of cross-departmental discussions at the beginning between sales
teams, design teams, users and all of the various departments within our small
organization. Things tend to move pretty quickly and lots of ideas fall to the
floor over the course of the year, but the good ones tend to stick.

Shortly we'll be
releasing our "Rolltop Pack" , so we'll use this product example to
start with since it's fresh and relevant.

We wanted to
create product that reflects the needs and style of today’s modern urban
commuter/ young professional. We set out to design a simple, smart and
unobtrusive bag that would allow the user to easily adapt it to their needs.
Along with carrying a laptop, we also wanted to incorporate ways to carry
typical commuter necessities that can often comprise a lot of space such as
newspapers, umbrellas, etc… As per our other products, we wanted the styling to
fit into our mantra of “casual elegance” – a product that can be worn formally
or casually. Finally, we wanted to keep the price points for our Primary
Collection versions under $100.00, and our Red Crown Versions under $250.00.
Since the choice of materials and craftsmanship plays a huge role into our
products, material specifics are carefully chosen not only based on trends, but
initially on quality and durability. These traits are vital to making our
products timeless and guarantee that we won't be compromising style and
comfort.

Stay tuned next
week for insights into the Sketching of the Rolltop Pack.