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Apple Announcement: How Steve Jobs Made Geek Culture Cool

There are two cultural events that will persuade geeks to play “Wookie Hookie” — to call in sick at school or work: a new installment of “Star Wars” and a Steve Jobs keynote.

All over the world, from London to China, Apple fans are preparing to feign illness in order to tune into Jobs’ Apple announcement today, which is being live streamed over the internet for the first time in many years.

When Jobs takes the stage in his trademark turtleneck, jeans and sneakers, he promises a thrilling show of Apple’s latest sales statistics followed by some new products. According to a report in the Wall Street Journal, “Frothy anticipation about Apple’s event Wednesday has centered on music and expected updates to iTunes and the iPod lineup. But television also is likely to be on the menu.”