New Whitepaper: Building an Effective Video Commerce Strategy

After interviewing over fifty e-commerce retailers from the Internet Retailer Top 500 List about the current state of their video commerce programs, it became clear to me that online marketers, merchandisers, affiliate managers, product managers, technologists, and executives are all intensely interested in learning more about video commerce. At the same time, I see people craving more information about how to limit the risk of getting started with online video while maximizing its impact and effectiveness on the top line and bottom line. Hence, I decided to write a whitepaper you can download here: Building an Effective Video Commerce Strategy.

The purpose of the whitepaper is to provide the video commerce neophyte with a methodology for getting started with and expanding the use of e-commerce video, saving valuable time and cost that might otherwise be spent fumbling through the process of a video commerce program launch.

Additionally, the whitepaper provides a framework to serve as a guide for video placement, content strategy, and general production best practices. It includes common sense tips and tricks to benefit e-commerce merchants of all shapes and sizes, culled together in a single place using a variety of sources across the Internet. Case study material, charts, and the video commerce ROI worksheet are all handy tools for any online retailer to have on hand.

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Justin Foster

Justin is Co-Founder and VP Market Development of RealTime Email at Liveclicker. Prior to Liveclicker, Justin led the services practice for WhatCounts, Inc., an email marketing services provider, where he was responsible for client strategy and deliverability. He also founded the Email Marketing Roundtable, an industry discussion forum that represents over 1,500 email marketers worldwide including the majority of the largest online retailers in North America.