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Global Bakery and Cereals market was valued at US$476.8 Billion and is expected to register growth at a CAGR of 2.6% to reach US$541.2 Billion by 2020. Western Europe is the largest region, accounting for 28.7% value share in 2015 while Asia Pacific will be the fastest growing region at a CAGR of 6.9% during 2015-2020. Strong demand from China and India, fueled by increasing urbanization levels and changing eating habits of consumers will drive the market in Asia Pacific.

Although Bakery and Cereals are not considered to be staple food in most of the developing countries in Asia Pacific; growing economy, rapid urbanization and increasing feeling of time-scarcity is driving the consumption levels in these countries. Exposure to developed cultures via media and travels will also stimulate Bakery and Cereals consumption. On the other hand, demand for Bakery and Cereals is stable in the developed countries. Innovation and product differentiation in the form of reformulated products with healthy and high quality ingredients will drive the market in these countries.

With the largest projected value growth rate at a CAGR of 10.9% during 2015-2020, China emerged as the top country globally. The US, being the largest market for Bakery and Cereals products with a value of US$102.7 Billion in 2015 also emerged as the key market, and is projected to grow at a CAGR of 2.8% during 2015-2020. Based on multiple metrics including market size and growth assessment, economic development indicators, socio-demographic factors, governance indicators and technological infrastructure other high potential countries during 2015-2020 include India, Japan, Russia, Turkey, Brazil, Saudi Arabia, Germany and France.

Global Bakery and Cereals market is highly fragmented with the top five brands holding just 5.4% of the combined market value share in 2015. Little Debbie, Entenmann`s, Bimbo, Hostess and Yamazaki are the leading brands with value shares of 1.38%, 1.18%, 1.16%, 0.83% and 0.82%, respectively, in 2015. Mexico based Grupo Bimbo owns two- Entenmann’s and Bimbo- of the top five brands globally.

Hypermarkets & Supermarkets was the leading distribution channel for global Bakery and Cereals with a total market share of 41.1% in 2015. Apart from Hypermarkets & Supermarkets, Food & Drinks Specialists and Convenience Stores also emerged as important retail channels for the distribution of Bakery and Cereals globally.

The report “Global Bakery and Cereals Report” is a comprehensive overview of the global Bakery and Cereals market as part of our global series. It includes an analysis on global Bakery and Cereals market with consumption analysis highlighted for all regions.