The Construction Marketers Blog

Posts Categorized: Social Media

Facebook marketing in the construction industry is typically a subject that is ‘ummed’ and ‘ahhed’ about; we all know how successful the social platform has been, but the big question is, can you use the platform to market your construction products effectively?

Our recent social media post suggests that there is a slight decline in the amount of construction marketers opting to use Facebook as part of their social strategy; it also shows that some large construction company’s have even chosen to remove their official Facebook pages, leaving Wikipedia to supply limited information to their online audience.

Does this trend simply reflect a lack of knowledge throughout the construction industry with regards to the social media platform?

LinkedIn is known as a valuable networking tool to most businesses; it serves as a platform for building successful relationships online which in turn can lead to exciting business opportunities. Ultimately, the more you communicate with your network, the more they’ll communicate with you.

However many have jumped onto the social media bandwagon without fully understanding how LinkedIn can also directly benefit marketing objectives and brand culture.

For the past few years, we’ve carried out an analysis of how the top main contractors in the UK are using social media to connect with their target audience.

This post will recap on our research from 2014, using the same construction companies reviewed in our previous post in order to analyse their progression (or digression) from the world of social today.

We are always flogging the virtues of building credibility online to construction markers and the product manufacturers they work for. We discussed 5 reasons why construction companies should be blogging a while back now and that advice is still 100% relevant and appropriate today.

To give a brief overview, those 5 massively important reasons included…

To Show your Technical Expertise

To Prove Industry Leadership

To Voice Opinions on Recent or Upcoming Legislations and Regulations Changes

To Provide Answers to Common Questions

To Support the Reach and Measurement of your Marketing Campaigns

Digital marketing constantly moves on but these points are just as crucial now to achieving your business goals as they ever were.

This post aims to provide you with even more ammunition to take to the purse holders as to why your construction business should be blogging.

Proving your technical expertise and industry knowledge by being helpful and relevant is massively important, now more than ever.

Last year, at the launch of Google+ we spent some time looking at the features and the potential of the new social media platform and how it can be best utilized for business. We also took a look at what Google+ is able to teach marketers about segmentation.

As the popularity of the site grows, the SEO benefits of Google+ have become a hot topic amongst its ever-increasing number of users. According to Dustin W. Stout, Google+ now have more active users than any other social media site outside of Facebook. That’s pretty impressive for a platform created less than a year ago.

Many of the Google+ users now want to understand how the platform can help with them with their SEO efforts and how they can implement a Google+ SEO strategy.

In June 2010 and 2011 we carried out an analysis of how the top 15 construction companies in the UK were using social media to connect with their audience online.

Although some growth in the use of social media and its execution were obvious between 2010 and 2011 many of the key players in construction were still to fully engage with their online audience. Some of those were yet to occupy any kind of presence online outside of their website. Whilst a critical aspect of marketing for any business is a well designed website, when used in isolation a website does not allow the customer to engage [with the company] in the way that they [the savvy online audience] are fast becoming accustomed.Read More