Marketing

Customers are nowadays active in a hyperconnected online environment, where new events – triggers, opinions, information – emerge in a continuous 24/7 loop. At any given moment, customers can switch between being an ambassador to being a less loyal and unhappy customer. That’s why it is important to focus on social tracking! Why? Because in this way, you’ll be capable

For one of CPI’s projects we were challenged to find out which of the following methods would be the most reasonable return policy: (A) doing extensive research for every returned shipment or (B) replacing it with no questions asked. Saying bye-bye to the return policy and replacing everything without questions asked came out as the most sensible, profitable and efficient

It’s all about the customer these days. I hope you will acknowledge that. It’s all about putting the customer first, or at least about making the individual customer the centre-point of your attention. Easier said than done. Because who is this customer? How to engage with each and every customer individually? How can I build and maintain all these relationships?

If you want to drop the temperature in a meeting room, you only have to mention 3 letters: CRM. Almost everybody with sales experience has had a bad encounter with a CRM. You as well? Find out why CRM did not work or isn’t working for you! 1) Success does not come from doing nothing In the 80’s CRM systems

Emancipated customers prefer to do things on their own. They love to look up information on web: product features, price comparisons and promotions. The emancipated customer will gladly conduct tasks that were traditionally handled by sales reps. They have taken over the wheel and are directing the sales process and the buyer journey. The new selling Back in the day,

In a time where content is in competition with thousands of impulses of every kind, it is important to break through the barrier of indifference. CPI is proud to say to have found a way to attain this goal: The 47 Seconds-philosophy. 47 seconds: the key to your target audience’s focus 47 seconds is the ideal time needed to bring

CRM is an essential tool to manage your sales, marketing and customer interaction process. Unfortunately many companies are experiencing problems in implementing CRM first time right. It is no exception for companies to introduce and afterwards abandon CRM to start the process all over again a couple of months later to fail another time. The biggest problem? Adaptation – daily use

Today, we are experiencing a unique window of opportunity. We have the ability to apply innovative organisation structures, like the gig economy, which makes it possible to offer jobs in the most flexible manner. Technology has become right-out cheap: CRM, big data analytics, virtual and augmented reality are accessible to all caring to experiments with technology stacks and connectors. Therefore