The GSMA has called for entries to its Smarter App Challenge, which is designed to recognise products which are more user and network friendly.

The contest follows the launch of the Association’s Smarter Apps Developer Guidelines at Mobile World Congress 2012. These are designed to help developers “create fit-for-purpose apps; mobile operators will see a reduced strain on their networks; and users will experience more responsive and reliable apps and improved battery life.”

Judges will evaluate and identify the most efficient apps, with the winners to be announced at the GSMA Mobile Asia Expo in Shanghai in June 2012.

Winners will receive cash prizes and a trip to Mobile Asia Expo. Developers will also be entered into a sweepstake to win one of five ZTE Light Tab 2 devices when they download the briefing documents and guidelines from www.mobileappchallenge.com/smarterappEntries are open until 16 May 2012.