The Coach x Downtown From Behind Ad is Culturally Connected

Featuring adorable anecdotes from Brooklyn locals, the Coach x Downtown From Behind ad is a massive hit taking the Internet by storm.

The high-end luxury brand linked up with now-famous 'Downtown From Behind', a blog featuring New York bikers. In the genius collaboration, the pair produced a perfect light-hearted campaign video to promote Coach's new bicycle. Featuring interviews and photo shoots, the short YouTube clip is definitely lovable and bound to go viral. Teaming up with such a cutting-edge and culturally connected blog was an ingenious move on the part of Coach, and is bound to offer some street cred to the luxury brand.