Tokyo, Japan, May 13, 2015―Toyota Motor Corporation and Mazda Motor Corporationtoday entered an agreement to build a mutually beneficial long term partnership. Byleveraging the resources of both companies to complement and enhance each other’sproducts and technologies, the partnership will result in more appealing cars that meet thediverse needs and tastes of customers all over the world.A joint committee will now be set up to evaluate how best to utilize each company’srespective strengths. The committee will encourage broad and meaningful collaborationacross a range of fields, including environmental and advanced safety technologies.Marking the agreement, Toyota President Akio Toyoda said: “As evidenced by theirSKYACTIV Technologies and KODO—Soul of Motion design, Mazda has proven that italways thinks of what is coming next for vehicles and technology, while still managing tostay true to its basic carmaking roots. In this way, Mazda very much practices what Toyotaholds dear: making ever-better cars. I am delighted that our two companies can share thesame vision and work together to make cars better. I can think of nothing more wonderfulthan showing the world—together—that the next 100 years of cars will be just as fun as thefirst.”Representing Mazda, President and CEO Masamichi Kogai said: “Toyota is a company thathas shown steadfast resolve in acting responsibly on global environmental issues and thefuture of manufacturing as a whole. I also have tremendous respect for Toyota’s dedicationin its pursuit of ever-better cars through ongoing innovation. Furthermore, Mazda identifieswith the way Toyota cherishes its roots and all of the communities it is involved in. It is nowonder they are held in great esteem in return. I hope that by working together to makecars better, we can raise the value of cars in the eyes of consumers while also enhancingthe manufacturing capabilities of our home, Hiroshima, and all the communities we areinvolved in as well.”Previous collaboration between Toyota and Mazda has included the licensing of Toyota’shybrid technologies to Mazda and the production of compact cars for Toyota at Mazda’splant in Mexico.Toyota and Mazda recognize that there is considerable overlap between Mazda’scorporate philosophy of bringing joy to people through vehicles and Toyota’s commitmentto making ever-better cars, as well as its dedication to company-wide structural reforms torealize true competiveness and sustainable growth. This latest agreement will go beyondthe traditional framework of cooperation, aiming instead to create a whole new set ofvalues for cars through wide-ranging medium to long term collaboration.

Sto bi rekao Hemfri Bogart u filmu Kazablanka: "Louis, I think this is the beginning of a beautiful friendship..."

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