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Daily Archives: November 11, 2017

Peter Sheldon — November 2, 2017 Follow @magento — November 2, 2017 StockSnap / Pixabay The marketing guru and best-selling author Seth Godin once said that “Marketing is a contest for people’s attention.” In today’s digital world, our attention spans can be as short as five seconds, leaving a tiny window for marketers to engage … Continue reading 6 Fast Ways to Boost Omnichannel Personalization→

Tim Asimos — November 3, 2017 Follow @timasimos— November 3, 2017 Email marketing remains to be a powerful online marketing tool when properly executed. And while most A/E/C firms are using email marketing to communicate with clients and prospects, many aren’t necessarily seeing results and could use a boost. Does your A/E/C firm suffer from … Continue reading 8 Best Practices That Will Improve Your A/E/C Firm’s Email Marketing→

Greetje den Holder — November 3, 2017 Follow @GdenHolder — November 3, 2017 As you may have read in my blog last week (How to Start a Vlog for Your Business the Right Way), I am learning about vlogging. For my blog Meemoeder.com, a Dutch blog on lesbian parenting, I have a few LGBT events … Continue reading What is the Simplest Way for a Newbie to Edit a Vlog?→

How should you structure paid search accounts when your targets include both businesses and consumers? Columnist Justin Freid discusses how to develop an ‘overlap strategy.’ Justin Freid on November 3, 2017 B2B and B2C search marketing efforts are two different animals. From keyword development to prequalifying searchers through ad text, distinct strategies need to … Continue reading Creating a B2B and B2C overlap strategy→

Rupert Adam — November 3, 2017 Follow @emailcenter — November 3, 2017 Did you know that SMS marketing can have up to eight times higher response rates than email marketing? With statistics like this it’s clearly an avenue that should not be dismissed but how do you get started with SMS? Take a look at … Continue reading Getting Started with SMS Marketing→

From single cells to multichannel marketing. In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage, a price tag that translates to almost $10,000 of today’s dollars, and completely devoid of apps. It also had a 10-hour charge time that … Continue reading The evolution of phone marketing→

Analisa Sande — November 3, 2017 — November 3, 2017 moritz320 / Pixabay Expanding across borders has become one of the best ways for eCommerce business to pursue business growth. As the global eCommerce landscape grows, sellers have access to a market that is predicted to grow to $ 130 billion by 2020. Many sellers … Continue reading E-Commerce Customs Clearance: What You Need to Know→

Karen Cordaway — November 3, 2017 — November 3, 2017 geralt / Pixabay Email can be a beast. Though there are so many ways to connect with people today, we still can’t avoid dealing with it. If you’re not quite ready to enlist the help of a virtual assistant or you’d rather handle your inbox … Continue reading Email: How to Use it as a Free Virtual Assistant→