Monthly Archives: April 2013

Voice of the Customer (VoC) and Voice of the Employee (VoE) are growing business trends used to increase loyalty, facilitate innovation, and influence critical business decisions. Listening to feedback at every point of contact throughout the entire lifecycle is critical … Continue reading →

If you have ever run a marathon or attended one you really understand the scene in Boston. The spectators are lined for miles and are cheering, smiling and holding signs offering encouragement to every single person participating in the race. … Continue reading →

I manage the customer newsletter for one of my clients. It is a great bi-monthly communication vehicle to keep customers informed, engaged and feeling personally connected with the company. I recently wrote an ‘employee spotlight’ article that showcases one customer-facing … Continue reading →

Years ago I accidently CCd a reporter on an email I was sending to my team outlining our pitch strategy. Luckily, the reporter I copied was the top target and she replied with a snarky but amusing email and took … Continue reading →

Spring Break 2013 included a road trip to Cary, NC and a revelation about my own life. Here are the top 10 moments: 1) Packing the car and setting up video for kids to watch on seven hour road trip … Continue reading →