History Will Be Kind lands Shop Back deal

PR agency History Will Be Kind has won a new service contract with cash rebate portal Shop Back.

The new deal now calls for the agency to run a brand awareness campaign to increase Shop Back’s local market reach.

The platform was introduced to the Australian market last year.

Shop Back Australia country manager Angus Muffett said the company was happy to be partnering with History Will Be Kind.

“We’re thrilled to be partnering with HWBK and working together towards the ultimate goal of making shopping via Shop Back a daily habit for Australians. The agency has the expertise, creativity and tenacity to help elevate the brand as the leading loyalty platform in Australia,” he said.

History Will Be Kind founder Emma-Jane Granleese said she was looking forward to working alongside the fast-growing, online marketplace.

“The team has an undeniable passion for technology and innovation, alongside online shopping. Shop Back brings all of this together, in one inspiring package. From startup to regional heavyweight, the business provides an exciting platform for consumers to connect with their favourite retailers, earning real cash savings in the process.”

They are true pioneers in their industry and we couldn’t be more thrilled to be working together to make history,” she said.

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Double Jump is on hand for social media and influencer engagement for RIG. The other accounts will also be in line for social media and influencer management functions, plus the agency’s other service offerings such as content creation, PR, events, and esports management.

On the staffing front, Double Jump has hired videogame PR practitioner Felicia McEntire as account manager. She brings with her over a decade of experience with clients such as Wizards of the Coast, Bethesda Softworks, and 2K Games.

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The new client opportunities come as We Are Different marks its first anniversary.

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“It’s fantastic to work with a company like Hasbro that continues to bring fun and connection to family and friends. Not to mention the Access team is now a band of Monopoly experts – don’t buy utilities is our hot tip,” said Access PR CEO Andrea Kerekes.

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Gutteridge had been with Wunderman Thompson for over a decade, most of it as the CEO of precursor agency JWT.

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