For each share of the video, Case and her label Anti- will donate $5 to Best Friends. She'll also play the PSA before upcoming shows. Case wrote in a press release:

Best Friends Animal Society was one of the very first organizations to challenge the idea that killing animals in shelters was acceptable. When they began, 17 million animals died every year in shelters. For nearly 30 years, Best Friends has been building life-saving programs, reducing the number of animals entering shelters and helping more and more find homes. Today, thanks to caring people like you, that number is down to 4 million. Now it's time to Save Them All. Join Best Friends and me in this fight.

You may recall that Case's 2009 single "People Got a Lotta Nerve", also dealt with animal rights; she donated $5 to Best Friends for each blog that help circulate the song.