In the Gevril watch collection, each pillar pays tribute to New York City. For the Avenue of Americas, it’s the long street that winds its way all through Frank Sinatra’s town. The Gevril Serenade 5850 model features the characteristic Deco styling with the wrist hugging case and curved dial with the jaunty scripted Arabic numerals marking the hours. However, more than just one watch, the Serenade qualifies as two.

In addition to keeping time where you are, the Serenade will also let you know what time it is in London or Hong Kong or whichever city you choose for your second reference. One of the most practical of all complications, the two time zone watch comes in handy for travelers, business people and those with family in other parts of the country or world. Instead of counting the time difference on your fingers, just glance down at the Serenade before you make that phone call to ensure it’s a convenient time for your recipient.

In a luxurious 18K white gold rectangular case with 44 x 34 mm dimensions, the Serenade 5850 features a gorgeous dial decorated with 18K white gold numerals. While the majority of two time zone watches mark the second location with just another hand concentric to the hour and minutes hands, the Serenade goes the extra distance in both functionality and design. An elegantly designed skeletonized blue second time zone hand links to a day-night indicator at 9 o’clock so there isn’t any guessing whether or not it’s 12 o’clock in the afternoon or it’s midnight. Another day-night indicator at 3 o’clock for the first time zone adds convenience as well as balancing out the design.

The white disk in the corresponding windows indicate daytime, while the blue disks indicate nighttime. Every detail is considered with convenience in mind. A pusher on left side of case at 10 o’clock clicks the skeletonized second time zone hand into the correct position so you can adjust the hour before you leave for the airport or as the jet’s wheels touch down on the ground. Conveniently, the date at 6 o’clock orients you to which day you’re in because what use is the time if you’ve got the date wrong.

While sometimes watches with a lot of complications on the dial can come off as messy and hard to read, the layout here is easy on the eyes to catch the desired information at a glance — which is the ideal situation. The Gevril Serenade 5850 is limited to 50 pieces and comes with a Louisiana crocodile bracelet with an 18K gold deployment clasp buckle.

Powered by an automatic movement with a 40-hour power reserve, the Serenade 5850 is right on key no matter what part of the world you’re in.

The Gevril Avenue of Americas series of timepieces has long stood as the brand’s flagship collection, with its handsome mix of New York inspired contours and classic 1930s art deco styling.

The latest variation – Reference 5006A – furthers this persona but struts out a jazzed up case color that is more befitting of an evening at the Village Vanguard than a day in your average Sixth Avenue boardroom – and it’s all about blue.

There is no question that blue is popular in watchmaking. An overview of new watches released at the Baselworld fair over the past couple of years reveals several blue variants from brands both large and small; but, usually it’s the dial that gets the blue treatment. In the instance of the 5006A, it’s the case.

Sure, Reference 5006A has the unmistakable characteristics of its Avenue of Americas predecessors including the 44 x 34 mm rectangular and slightly curved case, known both for its style and comfort. The unmistakable addition is the blue PVD coating applied to the bezel, crown and buckle. The dial and strap are dark blue to match. The overall effect is to add a contemporary and playful note to what is otherwise a purely sophisticated collection.

Other qualities the 5006A shares with previous editions include a guilloche pattern across the entire dial surface and scripted numerals, which in this case are white. The contrast between the numerals and dial provides excellent legibility. The characteristic cathedral-style hands are luminous and the second hand has a skeletonized arrowhead.

The caseback is a mix of polished and brushed 316L stainless steel, affixed by eight screws. An exhibition window provides a clear view of the movement rotor, which is decorated with Geneva stripes and personalized with the Gevril logo. Each caseback is individually engraved with the limited edition number – the Gevril Avenue of Americas Reference 5006A Automatic is a limited edition of 500 pieces. The blue PVD crown is initialed with the Gevril logo while the blue PVD buckle is initialed with the Gevril name.

The 5006A is three-handed with a date function, as determined by the ETA 2892 movement inside; simply put, the 2892 is one of the most serviceable automatics available today. The watch is water resistant to 165 feet and the crystal, both front and back, is sapphire.

Gevril Group Worldwide Agent for Gevril Watches

Directed by company founder and long-time creative force in the watch business Samuel Friedmann, Gevril Group is the exclusive US representative for select European watch brands, distributing and servicing luxury, fashion and sports timepieces at a wide range of price points. Additionally, Gevril Group operates a full-service watch repair department staffed by master Swiss watchmakers.

Functional Art for the Business Traveler

Like New York City, the Gevril Avenue of Americas Reference 5022 has plenty of international flair, steeped equally in artistic tradition and modern refinements.

The Gevril watch captures the essence of the art deco period with its architecturally inspired motifs and bold, precise shapes. A clean combination of polished 316L stainless steel with black and silver dial elements is sophisticated and stylish. The prominent, geometric case is 44 mm long by 34 mm wide to ensure both wrist presence and a tailored look. For further comfort, the case is slightly curved so that the watch fits both small and large wrists with equal aplomb.

From bold, scripted silver numerals to raised and recessed delineating lines between the sub-dials, the dial is a melting pot of textures. Other highlights include guilloche and an ornamental molding around the date window. The cathedral-style hands, coated in luminous paint, further the watch’s art deco appeal.

In addition to refined styling, the 5022 – one of the models in the GMT Power Reserve Collection – is especially befitting of the business traveler. The watch has three complications: a GMT, a power-reserve indicator and a date display. The GMT allows the wearer to keep track of the time in a second time zone, usually home, while the central hands and date are set to the current location. To minimize the chance of the watch running down and stopping, the power-reserve indicates if it needs winding. The watch has a power reserve of 40 hours when fully wound.

Driving the 5022 is Gevril’s 25-jewel, GV AOAX32 automatic movement consisting of a modified Soprod 9035 (base ETA 2892-2), with decorated bridges and a customized rotor that can be observed through the exhibition caseback, which is fastened by eight screws. Both the front and back crystals are made of scratch-resistant sapphire and the watch is water resistant to 160 feet.

A black Louisiana crocodile-leather strap is an impeccable match, attached elegantly to the lugs with custom screws. The tang-style buckle is personalized with the Gevril name. The Gevril Avenue of Americas Reference 5022 is limited to 500 pieces worldwide.

Gevril’s Sensational Ensemble

Jacques Gevril traveled to Spain with watchmaking partner Pierre Jaquet-Droz in 1758, carrying an assortment of musically themed complicated clocks and watches to present to King Ferdinand VI. The king was mightily impressed and bought everything the two men carried. Jaquet-Droz returned to Switzerland while Gevril was appointed Spain’s royal watchmaker, based in Madrid, where he resided for many years thereafter.

Had the Gevril Serenade 5850 existed more than two centuries ago, it might have been the legendary watchmaker’s ideal timepiece during his Spanish sojourn. A traveler’s watch at heart, the Gevril Serenade 5850 from the Gevril Avenue of Americas Collection features a dual time-zone complication with day-and-night indicators and a date function. The primary time zone is represented by central second, minute and hour hands, all in white gold; the hour hand of the second time zone is blue and skeletonized, which is an effective juxtaposition.

Each of the time zones has a corresponding day-and-night disk that indicates if it is daytime or nighttime in the respective time zone – the white part of the disk indicates a.m. hours, while the blue part denotes p.m. hours.

Deco styling is a signature aspect of the Avenue of Americas collection, and the Serenade encapsulates the best of the art movement’s qualities. The 44 x 34 mm curved, rectangular case and bezel in 18K white gold are a dapper duo. The dial, also curved, features a profusion of silver guilloche, while the Arabic scripted serif numerals, also in 18K white gold, add a glamorous splash. The watch’s functions are purposeful, and inside, a modern mechanical engine with a 40-hour power reserve keeps it beating – indeed, a sensational ensemble.

The use of precious metal is not limited to the case: the Serenade 5850 houses a 22-jewel automatic movement with a guilloche-engraved 23K white-gold rotor, visible through the sapphire crystal exhibition caseback. The black Louisiana crocodile-leather strap fastens by way of a folding deployment clasp, also made of 18K white gold.

The Gevril Serenade is also available in 18K rose gold or platinum. All three versions are limited to just 50 pieces worldwide.

A Luxurious Take on Modern Vintage

The Avenue of the Americas, or Sixth Avenue, is a stately commercial thoroughfare that runs northbound through the heart of New York City. Among the numerous buildings that line the street are those of the famed Rockefeller Center, which include several of New York’s architectural gems built in the art deco style of the 1930s. Gevril captures the quintessential attributes of this design period with its Avenue of Americas line of watches – none more so than the Gevril 5110 Avenue of Americas.

One of the pinnacles in the Chronograph Collection, the Gevril 5110 is exclusive, bold and modern, with an unmistakable case and bezel made from 18K rose gold. The smooth chronograph pushers reiterate the polished beauty of the bezel. The case is 44 mm long by 34 mm wide and, like every Avenue of Americas watch, slightly curved to ensure it fits every wrist with supple comfort.

Silver-colored and multi-textured, the dial features guilloche engraving and numerals that are raised out of the dial metal, as opposed to painted or applied. This design provides an exquisite background for the numerous details. The chronograph has a central seconds hand and two sub-dial counters: a 30-minute counter at 9 o’clock and a 12-hour counter at 6 o’clock. A closer look reveals that all three chronograph hands have eyelets (a subtle way of relating them to one another) while the perpetual seconds hands at 3 o’clock is in the form of a solid pin. Black numerals and indices on all of the counters provide excellent contrast.

Mechanically, the 5110 houses Gevril’s GV AOAWZ1, 51-jewel automatic chronograph movement based on an ETA 2824-2 and featuring a Dubois Dépraz 2020 chronograph module. In addition to customizing the bridges and the rotor, Gevril alters the chronograph pusher mechanism to accommodate the rectangular case. The movement can be viewed through the crystal of the exhibition caseback, which, like the front crystal, is made of scratch-resistant sapphire. The watch is water resistant to 160 feet and has a power reserve of 40 hours.

To finish this dignified timepiece, Gevril includes a brown Louisiana crocodile-leather strap and a matching 18K gold tang-style buckle personalized with the Gevril name. The Gevril Avenue of Americas Reference 5110 is limited to 100 pieces worldwide.

Gevril 6208RV Avenue of Americas Glamour AutomaticWhy Diamonds Are Still a Girl’s Best Friend

The Gevril Avenue of Americas Glamour Automatic blurs the boundaries between a fine timepiece and the finest jewelry. This watch is clearly both. With a total of 187 perfectly cut Wesselton white diamonds encircling the boldly feminine rectangular stainless steel case, the Glamour Automatic is simply spectacular. Each of these diamonds is precisely calibrated and set using state-of-the-art CNC machines for a uniformity that is unmatched in the industry.

The 2.25 carats of brilliant diamonds that stud the bezel serve to draw your eye to a stunning pink genuine mother of pearl dial, surrounded by a silver guilloché chapter ring. 18K serif rose gold numbers add an elegant finishing touch to the dial. This beautiful watch is truly a piece of fine jewelry that you can use to tell the time.

The Glamor Automatic’s beauty is more than skin deep, however. The watch features Gevril’s own superb 25-jewel, in-house GV AOM3J1 automatic movement. The movement has a quick-set date at 6 o’clock and features an impressive 40 hour power reserve.

The watch is equipped with a supple pink Louisiana Crocodile band that complements the mother of pearl dial insert perfectly. Green, blue and white color combinations are also available, as well as an attractive stainless steel bracelet, to suit your personal taste.

The graceful curved sapphire crystal provides excellent scratch resistance and the case is water resistant to 165 feet. Inside and, out this creative and original diamond accented timepiece is an object of stunning beauty that any woman will treasure.

The Gevril Ladies Avenue of Americas Glamour is a watch for a woman who knows her own mind. If this sophisticated combination of style and quality appeals to you, please contact your Gevril dealer immediately. Only a few select individuals will ever have the opportunity to own one of these exclusive timepieces.