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Very amusing. Let me know when a respected engineering school starts granting degrees in Content Engineering.

Until then, Mark Baker is just a plain ol' technical writer like the rest of us. If it's any comfort, I happen to think it's an honorable job title.

He wants to be unique and has given himself titles that are not widely
used, if they are used anywhere other than in his bio. "Mark Baker is a
Content Strategist and Structured Writing expert..." That description
fits professional technical writer or Technical Writer IV. He doesn't
even include business analysis in his description while many technical
writers use business analysis in document production.

The term "content engineering" suggests that the form of the content is
what is important and not the substance of the content. The substance of
content must be produced by a writer, while the form can be changed by
an editor. So it sounds like "content engineer" is someone who makes
content look pretty or merely produces content to fill a need to occupy
a space and not to satisfy a functional purpose to achieve a useful goal.

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