A new calendar year is a great time to perform a social media audit – to check in and ensure your brand goals are on track. Which tools are best for assessing your social performance? It depends on where you are in your social analytics journey, and what you need to...

As social media changes in 2018, what trends should social marketers keep an eye on? We've rounded up a few experts to weigh in on what to expect in the coming year. Social listening will finally be taken seriously The value of social data is well proven, but that...

Add-ons can be huge time savers – when they work. Some jobs – like social media analysis – require tools with a bit more oomph. Here's why 3rd party social analytics add-ons are a bad idea: You can't rely on accuracy of data If the data you're analyzing isn't...

A new calendar year is a great time to perform a social media audit – to check in and ensure your brand goals are on track. Which tools are best for assessing your social performance? It depends on where you are in your social analytics journey, and what you need to...

As social media changes in 2018, what trends should social marketers keep an eye on? We've rounded up a few experts to weigh in on what to expect in the coming year. Social listening will finally be taken seriously The value of social data is well proven, but that...

Add-ons can be huge time savers – when they work. Some jobs – like social media analysis – require tools with a bit more oomph. Here's why 3rd party social analytics add-ons are a bad idea: You can't rely on accuracy of data If the data you're analyzing isn't...

What's the big deal about NLP – or Natural Language Processing? Well, it's the only way you'll ever be able to precisely target shoppers no matter what the occasion. Here's how. Conversation = clues You might think you know who your audience is and what they want, but...

Social media is a land of shortcuts – limited characters, abbreviated, coded languages like "netspeak," 20-second looping videos, and all manner of images. Are your social analytics tools capable of image recognition? Here's why they have to be. Images are everywhere...

Keeping pace with competitors increasingly relies on integrated automation accessible across business units. Here are 13 interoperable social media analysis tools your entire team can use. 1. Agorapulse Social analytics alone are no longer enough to make a tool...

Ignorance may be bliss in certain areas of life, but when it comes to your social analytics the cliché doesn’t apply. Here's why you should steer clear of mysterious analytics solutions you can't verify. Your brand's reputation and success aren't guaranteed Some...

Given that social analytics is an automated process, the assumption might be that accuracy is a given. But any social analyst will tell you there are several ways presumed accuracy is thrown for a loop. And it's a really big deal. Why "close enough" isn't Why does...

As 2018 approaches, new trends in social media mean taking a fresh look at your social analytics tools is a good idea. Here's what you'll need your tools to do for brand success in the New Year and beyond: Differentiate between similar channels You may think one...

When it comes to social listening solutions, everyone is ready to spin a good story – our competitors included. So when comparing solutions like Brandwatch, Crimson Hexagon, and others against NetBase, who comes out on top? It depends on whether you like non-fiction –...

It's not easy deciding which of the many social analytics tools out there is best for your brand. Sifting through consumer reviews is time consuming – so we've done a bit of the work for you. Here are the top ten reasons our customers shared for switching to NetBase...

When we talk about using social analytics for more than just marketing, one area we speak of is product development. Let's look at our popular Instant Search tool to illustrate how this ongoing analysis is applied - and how it has grown an amazing 4,175% since its...

If all social listening tools share the goal of shining a light on consumers' social conversations, how do you know which one to choose? Here are five features we feel elevate social listening tools from average to a powerful force for social intelligence. 1....

Social engagement comes down to connecting with consumers where they live emotionally. So how do you do that? By defining what matters most to you and to them, and finding that crossover. Social listening with purpose Brand values aren't one size fits all. They don't...

NetBase LIVE NY, held at the Millennium Hotel near Times Square in New York City, convened a sold out conference of social media professionals over the course of two days to talk tools, tactics and technology. From over 30+ speakers and panelists that graced the stage...

There's nothing like our annual NetBase LIVE conferences to get you fired up for brand domination over the next year and beyond. If you weren't able to be there in person, check out tomorrow's recap of our New York event, and read on for a recap of our time in Los...

When new technology like augmented reality (AR) comes along, it's tempting to jump on the bandwagon blindly. But assumptions can be costly – and with sentiment analysis tools, they're unnecessary. Now is the time for research It's entirely possible AR is the wave of...

Social listening is a non-negotiable part of operations for businesses and brands of all sizes. Enterprises, however, have even greater stakes when it comes to mining for and applying social insights. Here are the distinctions that matter for top brands. You're not...

About NetBase

NetBase is an award-winning social media analytics platform that global companies use to run brands, build businesses, and connect with consumers every second. NetBase platform processes millions of social media posts daily for actionable business insights for marketing research, customer service, sales, PR, and product innovation.