Minnesota Public Relations Blog

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Wednesday, October 17, 2012

prAna,
an active living brand known for functional design and progressive
style, has selected Haberman in a competitive review.
Haberman will handle public relations, social media and event management
as well as long-term marketing planning for prAna’s first Twin Cities
location.

The new Minnesota store, slated to open in early November 2012 at 50th and
France in Edina, joins five other retail prAna locations — in Denver,
Boulder, Santa Barbara, Portland and San Francisco. The brand is also
sold at prAna.com and within 1,400 specialty retailers across the U.S., Canada, Europe and Asia.

“Why
Haberman? The team showed obvious PR finesse and solid community
connections, yes. They came highly recommended and delivered a tight,
well-presented proposal. But most importantly, the values of our two
companies are in alignment,” said Scott Kerslake, CEO, prAna. “And
that’s essential— to work with a company that lives prAna’s core values.
We’ve already made a deep connection and look forward to the energy
we’ll generate together.”

“We're elated to work with a brand that so closely shares our ethics and principles. We’re
heralding the arrival of a new community institution — and the Twin
Cities area is so ready for prAna,” said Sarah Bell Haberman,
co-founder, Haberman. “We resonate with the company’s origin
story, we love its clothing, and we appreciate prAna’s intention to
continuously build sustainable practices into its business.”