Kardiatonos, Branding & Website Development

Diagnostic & Therapeutics for Chronic Illnesses

About Kardiatonos

Kardiatonos is a privately-held medical research, development, and licensing company. Founded in 2015, the scientists and strategic partners at Kardiatonos are working together towards new diagnostics and therapies that detect and treat chronic illnesses. They’re initially targeting Atherosclerosis and Cardiovascular Disease or CVD, a chronic illness that affects millions of people globally each year.

What We Did
Kardiatonos came to Media Genesis looking for a marketing and development company to give their newly formed company a cohesive, branded, professional presence within the bio-pharmaceutical industry. Before coming to Media Genesis Kardiatonos had a single page website that lacked content and messaging and was missing a company identity.

Building a Healthy Brand
First, we tackled the task of creating a brand new, modern logo that embodied the company’s vision. Our team worked hard and came up with various iterations of the logo until we developed the Kardiatonos “molecule.”

Next, we worked with the Kardiatonos team to develop a tagline, company voice, and other marketing materials including:

Business cards

PowerPoint & Word templates

Investor presentations

Social Media profiles & designs

A branded style guide

Stylized photography

And custom icon creation for their new website

A Focus on Education
Due to the innovative nature of their diagnostics and therapies, we helped Kardiatonos take on the endeavor of educating the public and those in the field on their company, the illnesses they’re targeting, and how their therapies work through scripted videos and animations. The animation is used to inform physicians and the general public about the inner lining of the arterial wall called the endothelial glycocalyx. The scientists at Kardiatonos believe that having a healthy endothelial glycocalyx prevents cardiovascular disease from occurring.

We worked with the Kardiatonos team to develop a script that is technical enough for physicians to use, but simple enough for the general public to understand as well. Pairing 2-D motion graphics, illustrations, and animations with a professional quality Voice Over allowed us to get the information across in a way that was easy to understand.

A New Digital Presence
Kardiatonos came to Media Genesis looking for a marketing and development company to give their newly formed company a cohesive, branded, professional presence within the bio-pharmaceutical industry. Before coming to Media Genesis Kardiatonos had a single page website that lacked content and messaging and was missing a company identity.

Along with the marketing and branding initiative, Media Genesis also worked with Kardiatonos on a new website design and implementation of the Drupal Content Management System (CMS). These website development project included the following deliverables;

Single page, temporary website

Domain research and acquisition

Competitor Benchmarking

Website Design & Development

Responsive Design

Drupal 7 Content Management System

Secure Portal

Website Hosting

In addition to the website design and development project, a Secure Portal was also created within the Kardiatonos website. The portal is used for confidential file sharing and file storing for the Kardiatonos team. It includes the following features;

Login and password protected area to store confidential information

Two levels of role based permissions, Admin & User

Creation of new users, upload, download, view, and delete files

Send and add messages to users

A system for titling, tagging and categorizing assets

Ability to assign user access levels for asset permissions

Ability to sort files by most recent, alphabetically or to search for keywords