For most of my life, we’ve taken the wrong path and failed to take the sustainable road. Capitalism fought sustainability, viewing it as another form of regulation and increased costs and risks.

But to deny sustainability and its integration to all creation is to not only heighten risk but fail to reap huge financial rewards while boosting health for the planet and all living.

Amory Lovins helped us shift the energy paradigm in his 1976 Foreign Affairs article, Energy Strategy: The Road not Taken. His work sparked worldwide revolutions and billions of dollars of energy conservation and renewable power.

This week’s Regen360 iTunes podcast show features a conversation with Amory Lovins. His impact is just about second to none. Through his extensive library of publications, global keynotes and 35 years of leading the think tank Rocky Mountain Institute, he has helped us define and travel “the road not taken.”

Amory’s brilliance has been focussed on inventing a new triple-bottom-line economy, or as he co-authored, Natural Capitalism. He synthesizes complicated calculations the way we breathe oxygen. It seems each year he has invented another start up or ecological concept that will not only help save Earth, but add trillions of dollars of growth to the global economy. Instead of fighting capitalism like some NGOs, his organization harnesses its strength and innovation to create capital growth through enormous energy savings and integrative design.

I encourage you to tune in to this week’s Regen360 iTunes podcast show to hear Amory Lovins, one of the planet’s most important visionaries.

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Praise For David Gottfried

"Our future depends on sustainability...David Gottfried's pioneering work is proof that we can do it..."

— President Bill Clinton

"I recently heard you speak at Design Green Cincinnati. Your story has given me confidence and patience to stay persistent, knowing that making a difference takes time."

— Shawn Hesse, Leed AP Architecture, Bayer Becker

"Martha Graham, the great dancer and choreographer, once described the creative process as "blessed unrest." The same could be said for David Gottfried. Anyone who knows David can feel the energy. It is a toe-tapping, eye-flashing kinetic that takes on any challenge. What he took on was the building industry and its relationship to living systems. He founded and helped build the most important green trade organization in the world. There is virtually no second place. No organization has had a bigger impact on the environment than this one..."

— Paul Hawken, Author, Ecology of Commerce

"David Gottfried gave one of the most moving and inspirational talks to the Leadership Summit on Sustainable Design in San Francisco and he was a featured speaker with Dan Pink not so very long ago in Toronto. I think you will enjoy him: good sense of humor, relaxed, articulate, passionate, youthful. He has a fresh message."

— James P. Cramer, Chairman & Principal, The Greenway Group

"I enjoyed your presentation. Your honesty about the setbacks and your determination to proceed were both very inspiring."

— Kurt Lavenson, Owner & Principal, Lavenson Design

"Thank you so much for doing the closing keynote for this year's Chapter Forum [at Greenbuild Philadelphia]. You physically and mentally brought the energy level up, and inspired our community like only you can do."

— Margo Street, LEED Green Associate Manager, Community Advancement, U.S. Green Building Council

David is a person who's simply wired differently than most others. His sense of right and wrong is like forged steel. His understanding of a holistic approach to problem solving, creating and human wellness is something special. And his compassion for his fellow humans and those generations yet conceived is a life force about which I stand transfixed in some childlike combination of reverence and awe.

— Rick Fedrizzi

What I love about what you've done is to return people back to a way of thinking that is in sympathy with the world instead of standing on top of the world.

— David Adjaye

I just wanted to drop you a note to say how much I am enjoying your podcasts--really informative and really inspiring!