Blog Comments & Posts

You are spot on with conversational search. Voice recognition technology is quickly moving from a set of pre-defined commands to a free form recognition based on usage patterns (we have been testing voice recognition software in 9 different languages for more than a year and experience this first hand). Based on how this technology is evolving will quickly change how we search and as a results how content is being optimized.

Lets say I need a plumber. The traditional search query for such a need "plumber Vancouver" will be replaced with "Find me a plumber" or "Where is a plumber" as we speak to our devices more and more naturally. Google is not quite ready for this, as searching for "where is a plumber" returns a Wikipedia entry for me - "joe the plumber" - at the moment. This suggests that it is still mostly Voice --> text --> query --> result but will not stay that way for long.

Voice and motion interaction will only grow. It may be awkward to us (for now) but will be natural to today's kids.

I cannot believe more than 60% refused to respond to four relatively common questions without compensation. I always found that the more detailed information I provide in response to a website inquiry, the easier it is to convert the lead to a client. Great study...