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Alex and Ani Partners With Borderfree to Expand Its International Reach to More Than 100 Countries

NEW YORK, NY--(Marketwired - May 28, 2013) - Giovanni Feroce, CEO of Alex and Ani, LLC (www.alexandani.com) announced today the next step in the lifestyle brand's international expansion as it begins to ship its eco-friendly jewelry products to more than 100 countries through a partnership with Borderfree (www.borderfree.com), the market leader in global ecommerce solutions for U.S. retailers. This partnership increases Alex and Ani's international reach by delivering products directly to its current customers around the world while expanding the company's existing global reach to new international customers.

Alex and Ani has developed a successful international strategy in high-end markets and retailers since established in the fourth quarter of 2011. The International Business Development department partners with best-in-class distributors, sales agencies and international showrooms to cultivate relationships in markets with leading retail brands. Currently, Alex and Ani has points of sale in Japan, South Korea, the United Kingdom, Ireland, Spain, Portugal, Kuwait, Qatar, Egypt, the Caribbean Islands, and Canada.

"All of us at Alex and Ani are proud to be associated with Borderfree, the recognized market leader in international ecommerce and operations," said Mr. Feroce. "Our next phase for an international strategy will allow Alex and Ani to reach more consumers around the world and share our company's message of proudly making our products in America."

The partnership with Borderfree will add to the growing international brand awareness of the Alex and Ani lifestyle brand. Utilizing Borderfree's platform, Alex and Ani now has the capability to accept international orders, seamless pricing conversions in more than 60 local currencies and provide delivery service to more than 100 countries worldwide from its ecommerce site. International shoppers will be able to share the same positive energy and convenient online shopping experience as U.S. consumers.

"Alex and Ani has built a reputation for delivering positive experiences to its U.S. customers and is now expanding its brand to international markets," said Michael DeSimone, CEO, Borderfree. "Borderfree provides Alex and Ani with global ecommerce solutions to allow them to reach customers in over 100 new markets without hitting many of the hurdles and limitations associated with international expansion. We ensure they are able to continue to provide their customers the best service possible, no matter where they are located."

About Alex and AniAlex and Ani, LLC offers eco-friendly, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world and that, by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit www.alexandani.com for more information.

About BorderfreeNew York City-based Borderfree is the recognized market leader in international ecommerce, operating a technology and services platform that the world's most iconic brands rely on to expand globally and transact with customers in 103 countries and territories and more than 60 currencies worldwide. Borderfree manages all aspects of international online retailing including: localized pricing and payment processing, landed cost calculation, customs clearance and brokerage, fraud management, logistics orchestration, and customer-experience parity. For more information, visit www.borderfree.com.