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Norwegian Announces Purpose-Built Ship For China Cruise Market

Open Jaw

13.10.15

All
aboard. Norwegian Cruise Line is the latest of the major cruise companies to
make a strong commitment to the Chinese market. The line announced during the
CruiseWorld China summit in Shanghai that it will introduce its 1st
purpose-built ship customized for Chinese pax in 2017.

Currently
under construction, the 4,200 capacity ship will be the 2nd in
Norwegian’s Breakaway Plus-class. “Our new purpose-built ship for China will
have characteristics that are authentic to Norwegian Cruise Line and yet
distinctively Chinese in all of its sensibility,” said Norwegian CEO Frank Del
Rio.

“With
this new ship, Norwegian will unquestionably offer our Chinese guests a
superior product and introduce a new standard of innovation and excellence into
the marketplace, with an unrivaled level of customization for the Chinese
consumer. It will perfectly suit what modern Chinese travellers value from an upscale
cruise experience.”

Norwegian
says its ‘Freestyle Cruising’ concept will be maintained, but the new ship is
being designed to cater to the preferences of Chinese guests in terms of
accommodations, cuisine and onboard experiences, “from enjoying world-class
entertainment to fine Mandarin, Cantonese and Continental dining; from
duty-free luxury shopping to participating in any number of incredible
first-at-sea activities onboard; all on their own time schedule.”

Additional
details, including the ship’s name, homeport, accommodations, dining and
entertainment will be shared in the coming months.

To
support the company’s expansion efforts in China, NCLH has opened offices in
Beijing, Shanghai and Hong Kong. Each will promote the 3 brands in the company’s
portfolio – Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas
Cruises.

The
new China-based ship will be delivered in Spring 2017. Norwegian will take
delivery of the line’s 1st Breakaway Plus class ship, Norwegian
Escape, 22OCT. Two additional ships in this class are on order for delivery
in 2018 and 2019.