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February 11, 2017

What’s a Chatbot, and Should Your Company Have One?

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You might have already heard of chatbots, or even used one without knowing it. Even if you haven’t, we are here to tell you everything about this innovative solution that can help your business improve its interactions with customers. Here’s what you need to know about one of the buzzwords of 2017:

What are chatbots?

Chatbots are artificial intelligence-based services that interact with humans through a chat interface. Have you used Siri or Cortana? Chatbots work the same way. Companies such as Facebook or Expedia are using them to improve the customer journey and deliver tailored messages.

Chatbots can be used for diverse purposes: to assist clients while they shop on e-commerce sites, provide weather forecasts, suggest relevant content about a specific topic, etc. The possibilities are endless.

How do they work?

Most chatbots are connected to AI machines that learn from their interactions with humans. Behind these cognitive capabilities are API integrations and analytics that provide users with the most suitable answers, delivering a customized experience.

Interactions vary depending on the purpose of the chatbot. Most are activated when users send a message that prompts the machine to begin delivering the requested information.

What do I need to develop a chatbot?

You don’t have to be an engineering expert. The secret is having clear goals for the problem the chatbot is meant to solve. Most AI solutions offer a chatbot service; our AI platform, EPICA, offers chatbot capability to brands and publishers, enriching their big data and automation actions for better business performance.

Why should I get one?

According to a survey by Aspect Software Research, 44% of consumers prefer to interact with a chatbot than with a live customer representative. Using chatbots therefore allows companies to deliver more sophisticated service.

Chatbots are a great opportunity for brands and publishers. For brands, they provide a more effective revenue share and effective outreach to extended audiences. And publishers will find that chatbots generate more meaningful visits to their content thanks to smarter audience clusters.

AI-based solutions are here to improve the business process and customer journey. Chatbots are an easy, smart tool for delivering these solutions. Are you ready to give this technology a chance?

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