How to Write a Newsletter for Your Business

A good business newsletter can be a great marketing tool. Not only is it affordable, but creating a newsletter fosters relationships with potential and past customers, and creates heightened brand awareness.

Studies have shown that business newsletters receive 4x more readership than traditional ads! Sounds pretty good doesn’t it?

Well before you start typing away there are a few things you may want to consider first:

What are your goals and how are they going to be reflected in your newsletter? Below are three things your newsletter should aim to do, and ideas to get you started!

Engaging Your Readers

This may seem like a no-brainer, but your newsletter has got to be something that your audience will actually want to read. Ensure that your readers are engaged by linking them to your blog, requesting feedback, or introducing a contest or draw.

Building Trust

Building trust should certainly be a deciding factor when determining what kind of content to include in your newsletter. Customer testimonials and case studies are a great tool.

Offering Value

This is perhaps the most important aspect to consider when writing a newsletter for your business. Remember, your audience’s inbox is probably already being gunked up with spam and emails of all kinds. Receiving your newsletter shouldn’t make them want to roll their eyes and hit delete.

Consistently offering value in every newsletter will have your readers looking forward to opening mail from you! Announce a blowout sale, include a coupon, provide articles with valuable information, or introduce a new product to keep your readers coming back for more!

Remember, a newsletter has the potential to be a very effective marketing technique. Clear goals and consistent quality are key!