Tuesday, February 2, 2016

Father and son directors Ridley and Jake Scott produced the LG Super Bowl 50 ad and father and son actors Liam Neeson and Michael Neeson star in the ad for LG's OLED TV. The LG spot is the first time that Liam Neeson and his son stood together in front of a camera.
The first LG Super Bowl commercial tries to show how high-tech OLED TVs.
"The technology is so innovative, it lends itself to the visual sort of storytelling that you need to make an epic spot," said Sir Ridley Scott. "So this is a chance to help produce and bring that all to life in a way that entertains, informs and lets people see how amazing the OLED technology is."
In the spot, both Neesons actually play the same character, with Liam being the 'Man from the Future' (#ManFromTheFuture), who comes to present-day to bring OLED TV – the future of television – to his present-day self, played by his son Micheál. The commercial follows the 'Man From the Future's' action-packed journey as he enlists the help of his present-day self to bring OLED TV to the masses to experience today.

"It's great having father and son working together because it's a truthful, authentic relationship," said director Jake Scott. "Micheál's innocence against Liam's obvious wisdom and experience is a nice dynamic intention created through that relationship."
LG plans for U.S. rollout of its 2016 OLED TVs beginning in the first quarter.
Watch below the behind the scenes video of the LG Super Bowl 50 ad with interviews with Ridley Scott, Jake Scott, Liam Neeson, Michael Neeson and more. It makes the LG Super Bowl ad more accessible. The LG spot under delivers in terms of the story. Now I understand what went wrong. The ad just tries to tell the story of the technology, but that is just too boring. They should have added another story on top to give the LG Superbowl ad a more exciting plot.