Coming less than a week after the unofficial holiday where gun advocates across the country exercised their second amendment rights, the latest attempt at attracting more followers is sure to be controversial.

The group, called the Political Media, is headed by Larry Ward—the same man who theorized that Black people wouldn’t have been enslaved if they had access to firearms. Ward’s idea stems from a column by Jonathan David Farley who wrote that “guns have been the African-American’s greatest friends,” and believes that historical figures like Martin Luther King Jr. would have agreed with his views.

“Gun Appreciation Day not only honors Martin Luther King, it honors Robert F. Williams, the Deacons for Defense, and the thousands of African-Americans like Secretary of State Colin Powell who got a chance at life, even success, because at some point they owned a rifle.”

Ward has partnered with Farley, who holds a position at The Warren Group, a company which aids in the advancement of causes deemed as “progressive.” The Warren Group as an entity is not connected to “What Would Django Do?”

The plan is to turn “What Would Django Do?” into a nonprofit organization, provided that no laws are being broken. “We’ll cross that bridge when we get there,” Ward said. “We’ll make sure we aren’t violating copyrights, and if we are, we’ll have to change the name. But Django is perfect for what we’re trying to do, which is to promote gun rights to minorities. We’ll tackle the issue on the Democrats’ own turf.”

Django Uncahined’s entire concept is centered around slavery and gun violence, as the main character, played by Jamie Foxx, works as a bounty hunter, who kills just about everyone in his path.

With the debate over gun rights still ongoing, Ward encouraged people across the country to purchase firearms, and attend gun shows last weekend. In the end, “Gun Appreciation Day” resulted in five accidental shootings.