& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] Earlier this month, Anta released semi-annual report this year on revenue of 4.1 billion up by 22%, net profit of 800 million, an increase of 28%.
downturn environment, Anta is the industry's first brand to positive revenues, "he returned to the growth track up" and the net profit reached a record high points. Prior to the first half of 2011 Anta peak, creating a 927 million net profit.
Since 2012, the mainland dismal retail environment, the garment industry because of high inventories, closed shop tide and other factors has not bottomed out. Li Ning recently announced that due to the expansion of direct sales network, clearing channel inventory and other reasons, it is expected first half loss of 550 million yuan, the market surprise.
while Shanghai and Hong Kong will be opened on the occasion pass, with ANTA Shizhong, Chairman talk. Anta recovery is representative of the industry, or a case?
do "brand wholesale" led to industry-wide dilemma
reporter: in 2012 the whole industry in trouble, Anta is how to come out of ?
Shizhong: 2012, when the entire industry is in crisis, Anta also not spared, I was inside a lengthy self-examination, that the problem lies in two places: one, into the homogenization of competition; Second, the business model is not changed.
the first time, the domestic sports business model is actually a "brand wholesale", after the corporate branding to sell to dealers to get away, do not worry about ongoing operations, this rough business model is the one with more than a dozen year.
In order to solve these two problems Anta, I propose, Anta "brand wholesale" from the "retail brand" strategic transformation.
Reporter: specifically how to do ?
Shizhong: Specific transformation includes flattening the organizational structure, sales performance and grasp the retailer's in-store inventory levels; the use of ERP systems collect data for retailers ordering guidance; retail discount policy is more strong, strengthen dealer competition and profitability; strengthen elasticity of supply chain management, optimizing flexibility and efficiency of the replenishment, product differentiation and to meet seasonal demand for the main product.
For example, in the past, ANTA products R & D expenses in cost Retro jordans for sale of sales accounted for only 1.5 percent a few, but the first half of this year reached 4.4 per cent a few, nearly 100 million yuan. Our gross profit margin increased, a large part of this year's contribution from new products.
Reporter: high inventory is the focus of this round of industry plight outside criticism.
Shizhong: Transition benefits are obvious, although there are still 791 million yuan Anta inventory, but sales ratio (the ratio of inventories to sales, inventory levels to detect whether a reasonable indicator) began to decline. Currently, Anta's sales ratio of 4: 1, in a healthy state. It should be said, is not conducive to sales of inventory is too low, healthy inventory levels can ensure that the needs of sales, while avoiding heavily discounted status.
Reporter: From the semi-annual report, the total number of ANTA brand shops as 7701, reducing 56 more than last year, but its children and Fila brand but had increased the number of stores.
Shizhong: Anta transformation strategy, adjust the number of stores, store structure optimization and upgrading, improve operational efficiency it is also the key. Anta past two years total off store over 1000, but actually increased the size of retail, so it seems, shops store efficiency, floor effect has been greatly improved.
of Anta, the past but also the pursuit of quantity, now in pursuit of quality. Effective shop is the most important, ineffective shop unimportant. Generally speaking, as long as the loss of shops accounted for less than 20%, it is good, Anta in the lower level of the digital control.
CBA signed abandon the Chinese gymnastics team are driven by market behavior
Reporter: strong resources to seek sponsorship rights, build brand image is an important strategic sporting goods business.
in earnings this year will be two days ago, suddenly announced Anta fully cooperate with the Chinese gymnastics management center. The news surprising, as the gold medal favorites, national gymnastics team sponsorship rights for a piece of "fat" Li Ning has been occupied, cooperation between the two has been for 23 years.
Ding Shizhong: In fact, by the end of 2013, the national gymnastics team and Li Ning, the company's cooperation agreement expires, the national gymnastics management center began to tender. We have a pri foamposites for cheap ority right to renew the Li Ning, and not gymnastics center and negotiated a new period of cooperation, which gives the opportunity to Anta negotiations.
Reporter: Anta compete with international brands, there are many Anta winner, so the market is full of "Li Ning, Anta enter restricted area" and so on interpretation.
Shizhong: Sponsored not that complicated, just kind of market behavior is now strategic objectives match. The Gymnastics Center is sponsoring market behavior, no other factor.
Two years ago, Anta give up and cooperate seven years China Basketball Association (CBA) contract as well. Anta CBA was the main reason to give up sponsorship is, CBA bidding price is too high, so that the input-output ratio is too low Anta.
Reporter: Chinese gymnastics team signed, the capital market is very concerned about the size of shareholder return that investment.
Shizhong: This is a long-term sponsor, the impact on performance will not behave so fast, but gymnastics is one of China's best sports project resources, I believe will have a positive impact on the brand, will enhance the brand's long-term income.
According to ANTA strategic considerations, as long as possible to take the title in the Olympic team, they are targets. Especially the gold medal team. "Anta core strategy is very clear, that is focused on Chinese sports. We want consumers to think of the Chinese sports, we can think of Anta."
Anta to do mass market, learn to be finished Nike
Reporter: downturn in the larger environment, Anta was the first in the industry to achieve revenues of positive brand, Anta recovery is representative of the industry, or a case ?
Shizhong: Anta recovery, does not represent the entire industry recovery. Not all companies can come out from the bottom, in the short term, domestic brands are still facing serious homogeneity, intense competition problems.
But we also see that with the urbanization continue to increase the proportion of urban population, will help drive the sport needs, plus the public revenue increased urbanization, good sporting goods industry future prospects.
sporting goods market has been growing on the sporting goods business, the key is to identify the location, in a nutshell is to withstand the temptation to blindly follow the trend. The diverse domestic consume Cheap jordans online rs, as long as identify their location, must have living space.
Reporter: Many people Anta, Li Ning and Nike, Adidas and other international brands than Nike hopes to make another.
Shizhong: I want to ask you a question, why China all walks of life to a certain extent have suffered serious homogenization that there is no reason to find the gap?.
If you do Anta also learn the international brand OEM OEM, that Anta is finished, it is survival of international brands. My idea is very simple, international brands to the international brand market, domestic brands to domestic brands in the market, which a business can not take-all.
The Anta target market is the mass market, mass consumer pursuit is cost-effective, and half Chinese people can not afford our products, you say that there is much room?
US population of 300 million, the average person has 4.5 pairs of sports shoes, but in China, this figure is only 0.5 pairs of sports shoes most popular in Guangdong, only 1.2 pairs. He said: "China has 1.3 billion people, 13 people if there is a person to buy Anta shoes, Anta able to sell at least 100 million pairs, but now that goal is still some distance away .
Reporter: Investors Looking to next year's performance at Anta it.
Shizhong: Anta second half of the gross margin, net profit will remain flat with the first half performance would surely be a better year next year, which I have confidence.
I once asked one of our major shareholder, how to judge which stocks to buy? He said a lot of models, but not mentioned priorities. Buy a company's stock, the first to buy a business, buy a performance second, third, to buy the business model, and the fourth to buy the team. Anta these four aspects are good. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)In 2014, Puma ushered in tenth years of cooperation with Ferrari's official Puma, as one of the world's top racing supplier partners, has been tailored for high quality of life series and fans series products. In 2014 the new F1 before the start of the season, Puma for the love of racing friends timely launch of the new Ferrari series of life and leisure clothing, shoes and accessories such as a full set of equipment. Design inspiration this season jordans on sale mens from the Ferrari F1 team's innovative spirit and superb skills, using mixed fabric and slim version, and into the design elements rich seasonal characteristics. The whole series is filled with youthful vigor, vibrant, both technology and function, the perfect interpretation of the Maranello this city unique personality and strong vitality.
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download 0 in August 17th, the Argentina government suddenly announced that it will start a series of tires and wheels, clothing, toys, leather, shoes, textiles, bicycles, computer and other products import restrictions measures, and clearly put forward such measures will focus on China products. These measures include non automatic licensing, with safety and quality standards, strengthen the supervision of the customs, customs clearance, the implementation of price control special tariffs, entry of goods embassy commercial invoice certification etc.. At the same time, on the morning of the day to stop for a China and some Southeast Asian countries from all containers and bulk cargo clearance procedures.
days ago, a spokesman for the Ministry of Commerce has issued a statement that the Alfonso without notice suddenly approach to take restrictive measures, the Chinese feel cannot accept, expressed serious concern, and reserves the right to take further measures.
as one of the founding members of the WTO, the government of the Argentina ignored the WTO rules and blocked the legitimate entry of Chinese products into the Argentina market. This violates the Alfonso multilateral obligations to be performed, the WTO gives China the interests of damage. At present, the Chinese goods to take measures cheap air jordans for Alfonso stranded in Hong Kong, China demands Alfonso according to international trade practices to the customs clearance.
in recent years, maintained a good trade relationship Chinese and Argentina between the two countries, especially in the two heads of government in 2004 to achieve the exchange of visits, the two sides established a strategic partnership, bilateral economic and trade relations in this context have a good development. In order to ensure that bilateral relations have made progress in a good environment, hoped to immediately correct measures inconsistent with WTO rules.
for this reason, my ambassador to Argentina, Zhang Tuo, director of the Ministry of Commerce, Mr Ho Ning, have met separately with the relevant officials of the government of Afghanistan and the provisional Embassy in China, and expounded the position of the Chinese side.
it is reported that a customs 23 days from the date of the gradual recovery of Asian countries from the container customs formalities, but the Customs on the import of consumer goods customs value audit more stringent than before. At the same time, the legal documents are issued relevant measures alfonso. We will pay close attention to the further development of the situation. (editor in chief: admin)0.jpg (114.28 KB, download number: 0)
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2015-3-15 upload at 18:07Nike ACG Flyknit Trainer Chukka
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2015-3-15 upload Nike at 18:07FCRB x Nike Tiempo '94 Camouflage series debut 2014-02-24 21:04:12
The FCRB born in 1999 by the Qing Yonghao text and Nike launch a functional trend of the brand, good divergent elements from football, sport and fashion fused double charm. The in-coming launch of the Nike Tiempo '94 modeled in the original very casual style camouflage material added evergreen, tide movement is more intense flavor. This time, the new upcoming FCRB store sale, and interested friends can look carefully.
Nike KD8 "Hunt's Hill Night" available information exposed 2015-08-20 14:48:23
Nike KD 8 color design basically everything from Durant around, this pair of "Hunt's Hill Night" color the same way, the whole body of the shoe and gray rendering, black lines outlining the details, but the design was undoubtedly the most highlights outsole it! Outsole luminous green, as if the lights at night, even though not so bright, but it can shine in front of you. It is reported that the shoes will be September 2 full sale, item number 749375-020, like a friend might concern you.
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CONVERSE All Star Ox Premium size? Limited Shoes debut 2013-12-08 23:15:42
This month, CONVERSE sneakers together famous British store Size ?, has brought us together in this CONVERSE All Star Ox Premium size? Limited series. Series includes four different color of the All Star Ox, we are used specially treated suede shoes build, tongue and heel stitching plastic material is added, together with the all-white rubber-soled, details of the design highlights ingenuity. It is reported that four pairs of All Star Ox will be? On sale in the shop Size May 10, priced at 55 pounds.
Through the ball this season, design, Adidas again overflew completed: it is the first time in the history of the Champions League two teams clearly highlighted in court against the theme. Although the game ball with the overall design remains the same, but a black background with red sun and daylight explosion gold color two-dimensional shape composed pieces contrast color, this color symbolizes the law against Champions League game between the teams. Official ball of this design highlights the two teams met on the court against the state.
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Adidas Finale 14 official ball distinctive exterior coating designed to provide the best for the stress points of friction. The famous game ball surface thermally bonded star pieces designed to UEFA Champions League logo design basis, not only with a seamless surface, and lighter weight.
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UEFA Champions League group stage since 16 September 2014 until the end December 10, 2014, all games will use the adidas Finale 14.
& nbsp;The day before the Nike brought a breath of American Dunk High CMFT match for us, let us see the feeling of brand this season is different from the past, today the network once again exposed a pair of Nike similarly to tannin material to build the Dunk High, the whole shoe body in black denim, with black leather shoes let Swoosh texture and finally, white and black in the bottom bottom to create a low-key style of shoes, the shoes are on sale, item number 705434-001, interested friends can pay attention.The day before we were together again for HTM Nike on Nike Kobe X Elite Low HTM boots, the designer's inspiration from "racing", "arrow" shark jaw and Mamba ", respectively with different color to indicate the theme. Simple and smooth shape and breathable vamp will make it shine on the summer basketball court. It is reported that this series of shoes will be landed in Milan NikeLab shop in April 16th, the rest of the world's stores will be officially launched in summer.2014 playoff game in the Western Conference finals, Manu Ginobili to a record across the left right bottom line assists to the world proved that Ginobili is not old, and in yesterday's game against the Clippers game, he in the same position with a back-propagation training once again assists Danny & middot; green hit of the three key points. Actually, this is not the first time that such a Yaodao passes as the acme of perfection. more the latest shoes running shoes, NBA anecdotes and sports knowledge, please pay attention to the most Niubi sports equipment community [when off], microblogging search "when off, micro channel search dunkhome and extra welfare wayward send.one, riding the road to choose the design of the road is generally high on both sides of the middle low, this side in order to facilitate the drainage. And we ride when the bicycle is running are ride on the right, so in the left side of the bicycle tires to than flank wear badly. Another is in the ride, our focus is on the back, the pressure makes the rear wheel wear faster than the front wheel. So, after the new tire for a certain period of time, should be the first to use the front and rear wheels. Can also be used to install anti tire (not recommended: not good-looking, friction and grip change). In this way, you can extend the use of time. two, bike repair tips bike is a good tool for pedestrian travel, work, travel. But in the cycling process and inner tube of bicycle is often sharp things rolling out a small hole, to travel inconvenience, tell you the second repair inner tyres were Norte tips. A few layers in the small hole is posted on the bar (a layer of more than one layer of large area) medical tape, can protect the inner tube for gas leakage. It is also very easy to carry medical tape. Another trick and go to the store to buy Dianbu leakage agent, before departure, maintenance cycle, filling into the inner tube of the bicycle, once rolling, mending agent can Mi live small hole, you can rest assured that trip. three, normally inflated to the appropriate bicycle inflation should pay attention to the amount. Underinflated tires, resistance increases, laborious driving, the tire wall vulnerable to fracture; pneumatic foot, loss of elasticity of the wheel, driving severe turbulence, tire force is too large, tire cord layer easily bulging off, will shorten the service life. In addition, the bicycle does not ride a long time storage, it should be the amount of gas hit. four, a slow out will allocated under the valve core, inner tube air, half tablespoon of talcum powder, hard paper subulate funnel the instilled into the inner tube, the slow air leakage problem can be solved.