McDonald’s Now Having a Long-Awaited Resurgence

McDonald’s is now having a long-awaited resurgence, market analysts expecting its sales to have increased significantly in the last quarter of 2015, and predicting that this upward trend will be continuing in 2016 as well.

The once hugely popular fast food chain has had a long period of dwindling profits and disappointing results, but now it appears it’s finally making a comeback.

Its last quarterly sales and earning results from 2015 are expected to become public on Monday, January 25, and specialists expect that the figures will be even better than the ones from the third quarter of the year.

At the time, company announced that sales had climbed by around 0.9% between July and September, the small increment being a welcome change after 2 years marked by increasingly more distressing results.

Now, Wall Street analysts anticipate that McDonald’s sales across the United States between October and December have climbed by approximately 2.1%. Moreover, they also believe that sales across the world have also experienced a surge, by around 3.2%.

Mark Kailnowski, restaurant industry analyst at Nomura, has come so far as to claim that sales throughout the nation have actually risen by about 4.1%, this being the best results obtained by McDonald’s in almost 4 years.

There are various speculations regarding the reasons behind the company’s unexpected revitalization. For instance, some credit McDonald’s newly appointed chief executive officer, Steve Easterbrook, with having precisely identified the restaurant chain’s main issues, such as its worn-out menu, which hadn’t been changed or revamped in years.

With an ever-expanding list of appealing burger places such as the Shake Shack, Umami Burger, Smashburger and Five Guys, offering customers more healthy and unique meal combinations, featuring premium ingredients, McDonald’s star appeared to be fading.

More and more diners were abandoning ship drawn by the chain’s long-established competitors, even newcomers leaving a significant dent in the company’s overall sales and profits.

That’s when Easterbrook introduced a slew of much-needed improvements, by relying on the company’s Innovation Center.

For instance, in a quest to replace McDonald’s stale and old-fashioned image with a more contemporary and vibrant one, he jumped on the burger personalization bandwagon, by launching Taste Crafted Burgers and Chicken.

Another strategy that paid off was adding the Premium Buttermilk Crispy Chicken Deluxe Sandwich on the menu back in August, in order to compete more effectively with KFC, Chick-Fil-A and other fast food chains specializing in fried chicken dishes.

Last but not least, McDonald’s has been offering an “all day breakfast” ever since October, apparently lending an ear to diners, who had long been beseeching executives to extend serving hours for breakfast items past 10:30 a.m.

That move also proved successful, at least when it came to generating more sales, traffic and publicity for the restaurant chain.

The only downside was that many franchises were grossly unprepared for this change, complaining that kitchens have become crammed after adding more grills, toasters and other breakfast equipment.

According to them, the entire cooking and serving process has also been disrupted, due to higher numbers of orders, but profits haven’t actually increased, given the high investments and the discounted prices offered to customers in order to garner their interest.

For instance, McDonald’s has recently dropped its Dollar Menu in favor of the McPick 2, offering diners the possibility to choose 2 food items (from a selection including fries, mozzarella sticks, McDouble and McChicken), for just $2.

It remains to be seen if price reductions and recent investments will indeed have a negative effect on profits.

At the moment, investors still remain confident that McDonald’s is on its way back to the top, especially since its share prices have soared by a quarter in 2015, and have remained steady for now, while the Dow Jones Industrial Average has been plummeting by around 8%.

mmmmmmmm, fast food, but it’s not healthy for humans. We have an epidemic in America, it’s fast food and FAT unhealthy people. Have another big mac, it states great! and gimme a extra large over-sized fries with plenty of salt, mmmmmmm

Jim Prill

I’m.so.glad that clown can sell.his food again. The more.people who.eat it and.get sick the more open jobs there are. Thanks mc Donalds for thinning out the population

Jim Prill

It’s also.called lazy people who are too lazy to.cook.so .they have a clown making thier food. That clowns food is tasty and deadly.

flashrob

I “AM LOVIN’ IT!”

a. I live “out in the country” …like “up in the hill’s” .. historic area in NW JERSEY…

b. anyway the local A&P just closed and “went bankrupt”…so my OTHER MAINSTAY…is the local McDonalds in Clinton, NJ (Hunterdon County)

c. now I CAN AFFORD to eat anyplace…but the McDonalds is closest and “sometimes I even just where my slippers because I’M ONLY GOIN’ TO THE “DRIVE-THRU”…everything else I CAN GET DELIVERED…and do online…

even groceries get delivered by Shop-rite if I don’t feel like goin’ thru all the hassle of shoppin’…parkin”…etc. (use Amazon mostly and online banking…gave up workin’ too…too much overhead…I did a cost analysis…and figured some years back… that “workin’ was a losin’ financial proposition for me… even when I was doin’ “hi-tech jobs in engineering and IT…like the “project pressures etc. were “just too much”…actually my favorite job…was a “school bus driver” …but then “the kids got too bad” …so I even stopped doing that… now I have more money than I ever had when I was workin’….like I occasionally “make a killin’ on the stock-mkt” …a few of those is more than I used to make “annually” etc. ANYWAY “BACK TO MCDONALDS…”

so my favorites at McDonalds…

a. “breakfast burritos” NOW …”ALL DAY” …so I always get a bag of them and “rewrap in alum foil” with a dash of water…so as when I rewarm them in “toaster oven” (don’t use microwave or you’ll will overcook them, etc.)…but they come out almost as good as fresh in toaster-oven…and real quick …no dishes, no cleanin’ fryin’ pan, etc….JUST POP A COUPLE IN” (GREAT WITH SOUR CREAM) for about 20-30 min on about 300 degrees GO surf the web sittin’ in bed… pay bills, or buy stuff on Amazon…or do quick daytrade if need a “few months money supply”…etc.

b. “STEAK EGG AND CHEESE BAGEL” …best McDonalds has…FREEZE THESE same way as above too… usually can’t resist “eatin’ one RIGHT A WAY…warm and fresh, etc.

c. oh…AND “CHOCOLATE FUDGE SUNDAY” …WOW… I buy “half a dozen” at a clip ALL DAY AVAILABLE… AND “FREEZE THOSE”…that way I don’t over-eat ICE CREAM…like “pig out” with “big bowl” OUT OF HALF GALLON… plus easier…just grab a “sundae” out of freezer and take up to room…etc.
…these are REALLY GOOD…

d. the yogurt IS ALSO “VERY GOOD”…

……………
SO WHY do I do this…when I can afford “frequent patronage of much pricier fancier food/restuarants…

a. because basically …ALL THAT requires TOO MUCH “TIME AND EFFORT”…
…did I mention sometimes, I don’t even bother puttin’ my “shoes on” since…I’m only drivin’ a couple miles down to the McDonalds in CLINTON, NJ… (oh THEY GOT GREAT EMPLOYEES THEIR TOO…some of the best I’ve ever seen…friendly, thoughtful, quick, etc. (LIKE THIS MCDONALDS “is ALWAYS BUSY”…but then is on a “major county hwy” has little competion in the area… like the Burger King is also terrific…but that’s a “ten minute trek” up North on Rt 31…so I do that once in a while…IF I’M GOING TO “DOLLAR STORE” AND “giant mega Shoprite”…nice scenic drive… imagine a BurgerKing and Dollar Store on a rise “with high-treecovered vistas of rolling hills in a country setting” …THIS IS A BEAUTIFUL AREA…even the Walmart “is on top of a small mountain…with scenic views in almost every direction…I keep thinkin’ HOW DID I END UP HERE…

anyway… someone else set me up here… I was plannin’ on movin’ to Denver… what a mistake THAT WOULD HAVE BEEN… (like bad weather the last few years …compared to here”…

well I won’t tell you about the house…the maid… etc. I JUST WANTED TO “BE GRATEFUL A BIT FOR THAT MCDONALDS being their… I don’t like doin’ dishes…and neither does the maid, etc. (I don’t argue with her anyway… “it’s her house” anyway…she a daytrader, too…only much bigger than me, etc.)

what a “f’n” life…sometimes I can’t believe the stuff that happens to me… but THIS lifestyle and “havin’ that McDonalds there” …well it don’t really matter too much …whether “the Donald gets in” or Hillary or Bernie… I’ll just weather it… because the TRICK IS… “nobody GONNA DO IT FOR YOU” …YOU “DO IT FOR YOURSELF” …

anyway…

have a good one…and as I SAY: McDonalds: “I’m LOVIN’ IT!”

Bob Rice

McDonald’s food is fucking poison

Tom

Doesn’t matter how good the food get, It is still GMO.

John Smith

Healthy food is in. Classic McDonald’s menu needs serious updating

KrisKrispy

Immodium AD is also having a resurgence in sales.

11c40m60

When i worked at madonalds the meat was real. It came from a farm up the road. It was really good meat, never frozen. The potatoes for french fries were real. They came in 100# bags. I have washed them, peeled them, cut them and cooked them. Nothing like real french fries. The milk shakes were actually made with real milk too.
I DO MISS THE GOOD OLD DAYS.

11c40m60

How much do you weigh??
Sounds to me like you are on govrnment wages, welfare maybe.

RayINLv

They used to have a Steak Egg and Cheese bagel for Breakfast that I used to love … And it’s gone…

Rodney McKay

Well, at least McDonald’s kills people more slowly than Chipotle does.

. .

As long as McDonald’s continues the same shitty, quality of burger, I’ll never return. Haven’t eaten at McDonald’s since 2004. I’d rather go to five guys, for a good burger. McDonald’s is complete garbage

jmiguy

I kind of thought McDonald’s was behind Chipotle’s E. Coli outbreaks. They used to own the chain, i’m sure they still have access to their food suppliers. If you can’t beat your competitors, take them out. Just sayin…

Roger Telstar

GMO is scientifically fine and vodoo thinking for your type.

Roger Telstar

The world needs way fewer conspiracy theorist nuts.

Charles Horn

Go back to school…learn what a proper descriptive adjective is and how to use it. Using foul language is recognized as the attempt of a feeble mind trying to express itself.

Roger Telstar

My experience also. No registers. You did the math in your head and kept dozens of orders and specials….we got 1.25 😉 You must be talking the 70s

Charles Horn

Still the worse burgers on the planet. We switched to Hardees years ago and never went back to Mickey D’s. Even with fast food I demand fresh baked, fresh cooked and properly assembled.

Fast food is fast food. If McDonalds or any corporation can make more money selling crap than something nutritious, you can bet they will.

appleforaface

Agreed. McD is losing to other franchises with better quality burgers. In-n-Out is the best at a great price. Five Guys is good too, but now that I’m in my 40’s it’s too much of a burger. I would have loved them more in my 20’s and 30’s.

appleforaface

For some strange odd fascination, I actually read your entire comment. It’s too long and too ‘out there’ for trolling. But something inside me wants to know more about you. My fear though, is that you are an actual Jame Gumb from Silence of the Lambs.

appleforaface

Your bandana makes you look gay.

appleforaface

It was incorrect to insert a comma between ‘shitty’ and ‘quality’ because that separated the sentence into 2 parts. Also, using the words ‘shitty’ and ‘quality’ in the same sentence is so fucking wrong. Learn grammar asshat.

SwampAss_FudgePants

His grammer has a shitty and quality to it.

scotttx

I still can’t stand them, still bad food, how ever you look at it.

appleforaface

I recall working for a fast food place that specialized in roast beef, no reason to mention the name here, and loved the job. Service was polite and quick. Then one day through a small window into the back storeroom I saw the manager using a red marker to cover the green parts of cherry tomatoes for the salad bar. Even as a teenager I was appalled, and quit that day. I regret never saying anything, seriously I do. But I’ve never eaten at that chain again.

appleforaface

I think I love you. But in a non-gay kind of thing.

appleforaface

“used to”, OMG, it’s “use to” dumbshit. So many fucking middle school dropouts living on the internet.

Beelzebub

And you are one of them

appleforaface

I have photos of your dog licking your balls.

SwampAss_FudgePants

low five!

Ohhh! too slow!

jmiguy

You must be one of the dropouts you speak of. Maybe you should go back to school before calling people names. “Used to” is correct.

I went to McDs yesterday for the first time in nearly a year because they are the closest thing. I was quickly reminded why it had been nearly a year.

The all day breakfast move was probably a good thing, but overall, McDs just is horrible. I mean, all fast food is horrible, but McDs is, umm….horrible-er?>

I will stick with Culver’s. They are a regional chain. It is still fast food, but a bit better.

11c40m60

Yes, i quit mcdonalds for making me use spoiled potatoes. My manager told me to wash, peel and cut french fries from maggot laden 100# sacks of spuds. The start of the downfall of mcdonalds. I havent eaten there since, 1966.

11c40m60

1966

Tom

The Junk science said the same about smoking cigarette 50+ years ago.
The Junk science said the same about Baby formula.
I guess junk food are notorious via junk science for junk minded.

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