Strategy

Results

Takeaway

While many are still at crossroads on whether guest posting works, doing it within Google’s guidelines is good for SEO

Guest posting and editorial link building are different. You can earn a link via guest post but, in editorial link building, you have to earn it naturally. If you somehow find a way to earn one, it is even more effective than guest posting

Small to big brands across the industries all swear by the skyscraper tactic to get amazing results

Link outreach plays an important role in increasing the awareness and visibility of your brand

If you just want to connect with other bloggers or reach out to industry influencers, outreaching for links will amply your brand’s visibility. For that, you have to create truly exceptional content

Technical optimization- If there are on-site factors hindering your SEO efforts, technical optimization is a must

Recurring audits- It will help you track your progress and whether your efforts are paying off

Offsite audit- It is the activities you do on your website to improve your ranking like manual link building, social media marketing, and guest blogging which will get a reference to your website in different places of the web

Keyword research is figuring out what the people are looking for in order to be at the right place, at the right time, with the right content. It should always be an ongoing process as the competition and trends keep changing

The aim of the content audit is to provide a qualitative analysis of all the content on your website. It will help you to develop an effective marketing strategy. Plus, you can also find out what worked and what hasn’t

Search engines love fresh content but you must know how to balance between quality and frequency

8. Deliver leads through LinkedIn and PPC advertising

Industry: Education

Challenges

LinkedIn ad such as sponsored updates, InMails, and dynamic Ads was tried

Advanced data-led approach to target the courses to the right people

Results

94.7% increase in brochure downloads

744 leads generated totally out of which 473 from LinkedIn and 271 from PPC

6.39% average conversion from LinkedIn Ads

Takeaway

There are many advantages of PPC advertising via Google and Bing. Some of the major ones are PPC is measurable and trackable, quick entry, incredible targeting options, provides loads of useful data, and gives quicker results.

LinkedIn consists of business people, business owners, students, and teachers. It provides a multitude of options through which you can target the right audience for your product and services.

Dynamic LinkedIn ads help deliver messages that can be relevant and customizable according to each member.

Data-driven ad campaigns deliver creative messaging and help the targeted people to see the real value. The ads allow you to offer ‘read-value’ to consumers. By exploring more in this area, you’ll get some serious rewards in return.

9. Optimizing existing campaigns to increase revenue and reduce cost

Industry: Entertainment

Challenges

Assistance with PPC, and SEO. Plus, wanted to generate more revenue and improve the existing brand campaign.

Strategy

Auditing their AdWords account to optimize existing campaign

Using historical data analysis to determine how people search

Structured Adwords campaign around these terms

Results

Cost Per Click – 58% decrease

Click-Through Rate – 138.9% increase

Average Order Value – 10.9% increase

Return on Ad Spend (ROAS) – 92.2% increase

Cost Per Acquisition (CPA) – -42.2% decrease

Takeaway

An Adword audit is auditing the Adword account to evaluate its effectiveness. It helps to identify issues and improves overall health and performance of the account. Once you’ve done it, you can better focus on your target audience and get the desired outcomes from your PPC efforts.

Historical data is nothing but looking for what worked in the past and implementing it. Once you get a hold of it, you’ll be able to start your new campaign with a fresh and confident mindset. By using this method, you can easily predict your future efforts and stop wasting time on areas that don’t work. It’ll help to increase your ROI on each campaign.

Strategy

Results

After 2 months 25% of the target keywords were on the first search result, and 50% appeared on the 2nd page of the search result

15.1% traffic increase within first 2 months

568% increase in social media traffic

Takeaway

You have to know how people are looking for your products or services that you offer. Once you figure it out you will be able to add the right keywords and attract the right audience.

Technology and design trends change quickly, so businesses have to stay current to get more online opportunities. Redesigning your website has benefits like more exposure, trust from search engines, faster loading time and improved user experience.

Social networks are one of the fastest growing industries in the world. The only way to resonate with people on social media is to add useful content.

12. How to remove penalty?

Industry: Information and resource sharing for the online community

Challenges

Needed to quickly remove a penalty that was causing problems with organic traffic

Solution

After doing a thorough research, root cause of the penalty was found. Issues were due to outbound links and deactivated hyperlinks

Result

Once the penalty was revoked, organic traffic was increased by 61.79%

Takeaway

As SEO experts you probably know that links are the foundation of Google’s algorithm. Poor outbound linking practices will hurt your website. Identify the harmful links and remove them.

Broken links are a terrible nuisance as it makes it difficult to find information and cause problems for search engine crawlers. So your website won’t be indexed properly and will affect your SEO efforts.

13. How to renew an e-commerce company’s search engine ranking?

Industry: Fashion

Challenges

To get a good search engine ranking and increase sales
Strategy

To identify the gaps in the SEO, a six-month execution plan was strategized

A new keyword research was followed which is known as ‘Thematic keyword research.’ This technique was used to optimize the website, to let search engines identify new products for long tail keywords, increase website visibility and number of clicks

Created strategic internal backlinks from high authoritative pages to increase page authority and domain authority

Results

Number one ranking for high volume, high converting keywords in 120 days

3,505 total targeted keyword placement growth

675 new keywords ranked

Takeaway

No matter what you’re trying to achieve with SEO, you have to devote a minimum of six months to get results

Thematic keyword research is a new concept that lays the foundation for SEO dominance. The process involves mimicking search engines, identifying purchase intent keywords, and selecting the highest value keywords

Getting quality backlinks from high authority websites in a natural way will result in the ranking surge, increased referral traffic, get a whole set of new audience, and most of all sales boost!

14. How to improve on-page technical SEO?

Industry: Software

Challenges

Results

111 of 190 target keywords improved in Google US rankings

109 of the target keywords rank on the first page of Google US

Historical backlink profile increase

Takeaway

Conducting a comprehensive technical SEO audit will identify issues that may be preventing your website from getting visibility in search engines. By doing one, this company found gaps and formulated a plan to improve traffic and increase backlink profile. So it is advisable that an audit is conducted every year to find out issues in-order to make changes according to the new SEO trends and updates

If you want people to find your website quickly, it is important to form an on-page SEO strategy. It will increase traffic, give more accessibility, and improve page load speed

15. Tips to recover from Google’s Penguin Penalty

Industry: Real estate agency

Challenges

Strategy

In-depth website audit which included reviewing internal site architecture, content, and link proﬁles

After the website audit, it was found that they were hit by Google’s Penguin Penalty

Tactics such as social media and Google Local were followed while waiting to come out of the penalty

Results

Penalty was lifted

Increase in organic traffic by 91%

Good ranking in local search

400 visits via social media channel

Takeaway

Even though they do not clearly mention the strategy they follow, we can understand the importance of website auditing. Proper website audit will help you find where your website lacks and SEO issues

They have mentioned that recovering from Google’s Penguin Penalty takes a lot of patience and hard work. And sometimes you may not recover from the penalty. Go through this detailed article from Search Engine Journal to find out how to recover and avoid this penalty

Social media marketing increases inbound traffic and you get to reach more potential customers outside of your loyal customer circle. It serves as an amazing platform to connect with different types of people with varying backgrounds

Concluding our best SEO case study List

In summary, all these SEO case studies show how different business sectors can be improved by the right use of SEO.

Increased numbers of visitors, improvement in organic traffic, growth in total sales, improved rate of conversion are all proof that SEO is an effective business investment. However, you have to get the right professionals to do it for you.

SEO is one of the most misunderstood forms of marketing on the internet. Without having much knowledge of SEO, many companies guarantee a top ranking. Such type of companies will only be after your money and will not be interested to grow your business. You must know how to separate the wheat from the chaff.

About the Author

Anjana Easwariah

Anjana Easwariah has been a ghostwriter for the past two years working with writing challenged clients. Currently, she is a copywriter at ColorWhistle managing content related projects. To write distinctly creative and unique content, she collaborates with the website design and digital marketing team. When she is not writing, you can find her playing badminton or watching crime shows.