Gucci’s “GG Flag” Collection Benefits UNICEF Education Programs

Gucci is ratcheting up its support for underprivileged children. Instead of a single bag that benefits UNICEF's "Schools for Africa" initiative, the luxury brand is launching a series of limited-edition T-shirts and accessories to mark its seventh year of partnership with the humanitarian group. Hitting stores this week, the "GG Flag" collection is also the first retail product to support "Schools for Asia," an educational initiative launched in 2012 to provide access to quality basic education for disadvantaged children across Asia and the Pacific.

FLAGS FOR THE FUTURE

Designed by Frida Giannini, Gucci’s creative director, the lineup features a stylized version of the label’s interlocking GG logo in the colors of various national flags from across the globe, from the United Arab Emirates to South Korea. “As combinations of colors are symbolic in flags, representing ideals or allegiance, this new collection further signifies Gucci’s continuous commitment to improving the quality of education in the most disadvantaged areas and for the most vulnerable children,” Giannini says in a statement. “I am proud to support these important initiatives as an education is a gift forever.”

In addition to 25 percent of the retail price, Gucci will donate $350,000 in the name of its children’s collection.

The leather-clad items include a duffle with a detachable shoulder strap, a medium-size tote bag, and Gucci’s signature “Boston” bag, along with matching zip-around wallets. In addition to 25 percent of the retail price, Gucci will donate $350,000 in the name of its children’s collection to bolster UNICEF’s education programs in the Yunnan and Chongqing regions of China.