"Put molly all in her champagne, she ain't even know it. I took her home and I enjoyed that, she ain't even know it." This charming date rape reference in Rick Ross's new song "U.O.E.N.O. (You Ain't Even Know It) has landed him in the middle of a media shitstorm and angry protests at his scheduled appearances.

For those of you who aren't aware, "molly" is a street name for the drug M.D.M.A., a cousin of ecstasy made famous by Jay-Z in "Empire State of Mind." I'm willing to bet that Ross isn't feeling like a champion right about now. Last week an Ottawa university protested against a concert Ross was slated for there, and this Wednesday, parents, teens and council members of New York's City Hall rallied against Ross's scary sentiment.

Right. It's not rape! It's having sex with a woman who doesn't know you're having sex with her! It's like he exists on a totally different planet than the one where Steubenville happened. A petition by UltraViolet called for Rick Ross to be dropped by his Reebok spokesman gig... and as of this morning, he was.

Reebok says of their decision to boot Ross from the high-paying position doing commercials and print ads: "Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."

Ross is from the pre-Drake, pre-Frank Ocean old guard of the hip-hop world that's not exactly known for its respect for women, to put it mildly. Hopefully this proves that he'd better get with the times and realize that putting lyrics like this out there can only hurt things, including his own career.