Bezier brand looks set to grow after CRC deal

Bezier Group has confirmed that it has completed the acquisition of London-based agency Coutts Retail Communications (CRC).

Mark Shaw, CEO of Bezier said: “We will now be working on our integration plans and looking at how best we can all work together. I am excited about our extended offering to the marketplace and keen to start working with our new colleagues at CRC.”

Shaw had earlier said that CRC’s Soho office would give the group its long-awaited capital base and the agency’s sites in France and Germany would offer a “crucial” European presence.

The group has hinted at a rebrand that could tie all its agencies under the Bezier umbrella. Some industry sources believe this could mean the end of the Poulters name – the Leeds advertising agency that sits within the group.

Meanwhile, a Poulters spokesperson told The Drum the agency has no immediate plans to bring in cover for departing MD Gary McCall, who has been serving gardening leave at the agency.