Black Friday just made Jeff Bezos the world’s only $100-billionaire

Amazon founder and CEO Jeff Bezos is worth more than $100 billion after shares for the online retailer jumped today, Bloomberg News reports.

The e-commerce giant’s ticker price jumped more than 2% on trader optimism over Black Friday sales, which were up 18.4% over last year.

As Quartz previously reported, Amazon is promoting significant discounts as part of its Black Friday offerings, especially on items that facilitate ever more purchases from Amazon:

It’s offering a 20% discount on its newest Echo smart-home devices, the revamped Echo and Echo Plus, which let you order from Amazon through Alexa, the built-in voice assistant. Also on sale are its Fire tablets (which now also feature Alexa) and the newer Kindle models, which are excellent devices for reading ebooks bought on Amazon.

Product

List price

Sale price

% change

Fire 7 Tablet

49.99

29.99

-40.01

Echo Dot

49.99

29.99

-40.01

Amazon Tap

129.99

79.99

-38.46

Fire TV Stick

39.99

24.99

-37.51

Fire 8 HD Tablet

79.99

49.99

-37.50

Kindle

79.99

49.99

-37.50

Fire HD 10

149.99

99.99

-33.34

Fire 8 HD Kids Edition

129.99

89.99

-30.77

Fire 7 Kids Edition

99.99

69.99

-30.00

Kindle for Kids Bundle

99.99

69.99

-30.00

Kindle Paperwhite

119.99

89.99

-25.00

Echo

99.99

79.99

-20.00

Echo Plus

149.99

119.99

-20.00

Amazon Cloud Cam

119.99

99.99

-16.67

Amazon is also offering discounts on a range of products from other manufacturers, including Sony TVs, K’NEX toys, Rubbermaid dishes, and various smart-home devices to sync up with your Echo.

In July, Bezos unseated Gates as the world’s richest person. Gates’ net worth has dropped as he has stepped up his philanthropic efforts. In June, Gates made a donation of 64 million Microsoft shares to charity, his largest giveaway since he established the Bill and Melinda Gates Foundation in 2000.

Oxfam predicts that the world will have its first trillionaire (pdf) within 25 years, as the wealth of the world’s super-rich grows exponentially. Right now, Bezos is looking like the likeliest candidate to reach that milestone.

Read this next: When did Jeff Bezos get so cool?

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One Comment on “Black Friday just made Jeff Bezos the world’s only $100-billionaire”

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