Strategic Themes

Strategic Themes

The implementation of the SP will be guided by four strategic themes which provide for an internally consistent strategy that addresses the envisaged challenges, creates the right institutional capacity and culture and focusses on performance and accountability all safeguarded by an internal governance and risk framework that ensures that the Society achieves its mandate.

1. Exhibitions

The Society currently organizes sixteen exhibitions (both international and national) in show grounds located in various counties. ASK uses exhibitions as efficient and effective pathways for sharing and disseminating important agricultural information. Exhibitions remain a major product of ASK. The Society will seek to enhance its exhibitions by engaging stakeholders and customers. Further, the Society has commenced implementation of Jamhuri Park Mixed Land Use Master Plan to revamp her exhibition facilities.

2. Membership

The Society is made up of members who upon application and admission by any of the 16 branches of the Society enjoy membership privileges and are subject to responsibilities of membership as enshrined in the Society’s constitution. The Society aims to adopt an integrated membership management programme that aims at creating value for its membership.

3. Outreach

ASK has continued to mainstream her outreach programmes just like forward-thinking companies the world over, embedding sustainability into the core of their business operations to create shared value for business and society. In this light, the SP outlines ways in which the Society can expand its outreach through diversification of its activities as well as increased media presence.

4. Institutional Capacity

ASK will progressively engage in skill upgrading, procedural improvements, and organizational strengthening to build its institutional capacity. To achieve this, ASK will engage in prudent financial management and resource mobilization as well as employ best Corporate governance structures and systems. In addition, the Society will ensure a competent workforce in maintained to drive the agenda of the institution. There is also need to improve Society infrastructure and automate its processes for higher efficiency.