Lipton Tea

Honey Lemon Tea

When life gives you lemons...Branding, packaging, photography

For this project, I was interested in rebranding Lipton Tea's most popular flavor: Honey Lemon Green Tea. I wanted to create a softer look for the brand while still keeping some of the same elements that existed in the previous brand. I photographed the lemon and honey, and from there created one main packaging design, along with multiple different advertisements that were created for promoting the flavor's rebrand.