The UC Marketing Capstone Experience

July 31, 2017

You Are Smarter Than You Think

First of all, I would summarize this week's work. This week, our team have done a lot of work for our project. We finalized our client's video, sent emails to potential clients, finalized our website, and the presentation. Tomorrow morning at 9:30,we will present our work to our client. We hope our client would satisfied with our work. Definitely we do our best! The report is still on the way due to some editing work.

Secondly, I would like give some advice to future Marketing Lucky Students. You will feel so lucky to have Drew Boyd, our director in your whole journey in Marketing study. He is always there to help you out! Also, I want to tell you that the Capstone will definitely change you a lot in many ways: your thinking, your behavior, the way you speak, the way you do things. When I talk to my friends, they admired at me because I could have a "Class" to learn how to get in touch with real clients in real world. It is something that you can not learn from classroom study, it is a real world learning in your life that you will not forget. It is also something that you transfer from what you have learned in class to what you could provide in real project.

Last but not least, I would give you three advice.

Contact your Client more frequently than you need. I would suggest that you and your team should call and meet your client many times during the process of the project. You need to know what your client think and what they want to change in any time so that you could have an updated information from your client. You never want to miss out.

Work Closely with your teammate, it doesn't matter whoever you work with, you should trust them all the time. If you are an international student, do not be afraid to discuss and give an advice to your client and teammate. You are an important element in your team as well. Do not step out from your teammate, they love to work with you! If you are domestic student working with international student, I believe that you could work with them well, sometimes if they do not discuss with the team is because they need time to think about things, give them enough time, they would surprise you! Be a little bit patient to listen to what their ideas are.

Work Hard but in an efficient way. Know what you need to do whatever step you are standing. Write down things that are valuable to your project, not everything. You need to think the overall situation, not just a small part. Do and Choose the best way to your client.

You will be surprised when you finished your project! You are smarter than you think!!!! Believed in yourself!