If you like to enjoy your Maker's Mark with a little water, then there's good news. You won't need to add your own water anymore because the distillery will do it for you. The Kentucky distillery behind Maker's Mark is taking some of the alcohol out of their product, going from 90 proof to 84 proof. "Fact is, demand for our bourbon is exceeding our ability to make it," wrote Maker's Mark executives Rob Samuels and Bill Samuels Jr. in an email to clients.

It's really a pretty ingenious way to deal with supply and demand. If you water down your bourbon, you can make more bottles to sell, and when you've lowered the alcohol content of your bourbon, nobody will buy it anymore. Problem solved!

I've been selling Maker's Mark for over 10 years.
I can tell you they have been wrestling with the limited supply issue for over 8 of those
Years. I've met Bill Samuels and I know for a fact Missouri gets more than a normal allow allocation because Missouri is a major Oak barrel producer for whiskey in general.
Since the beginning Makers had only ONE STILL. I can every still has its own personality.
I don't know the exact year, but within the last 5 they finally constructed the 2nd still to keep up with demand. In that process, they recreated the same dents and imperfections as the original still.
They have a staff on ten people to hand dip each bottle.
There are sever regions of the USA rejoicing this decision.

I've been selling Maker's Mark for over 10 years.
I can tell you they have been wrestling with the limited supply issue for over 8 of those
Years. I've met Bill Samuels and I know for a fact Missouri gets more than a normal allow allocation because Missouri is a major Oak barrel producer for whiskey in general.
Since the beginning Makers had only ONE STILL. I can every still has its own personality.
I don't know the exact year, but within the last 5 they finally constructed the 2nd still to keep up with demand. In that process, they recreated the same dents and imperfections as the original still.
They have a staff on ten people to hand dip each bottle.
There are sever regions of the USA rejoicing this decision.

Man.

If only the people in those regions knew that this was actually Maker's kicking them in the dick and betraying their loyalty.