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Mobile Stats

Brands should definitely be concentrating on mobile as the prime channel to reach the so-called ‘Millennial Mums’ according to a new report produced by the Interactive Advertising Bureau (IAB) and BabyCenter. Not only is the reported time spent by these feamles on mobile exceeding or approaching parity with TV, but they are incredibly likely to switch brands. The report is entitled ‘2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms‘ and it looks at young mothers aged 18 to 32 in the USA, Brazil, Canada, China and the UK. According to the report, motherhood triggers new priorities when it comes to purchase decisions, sparking a substantial brand shift moment in a wide range of categories. Continue reading →

New international study from IAB & BabyCenter shows reported time spent on mobile exceeding or approaching parity with TV in the USA, Brazil, Canada, China and UK

Press release

February 10th 2015. The Interactive Advertising Bureau (IAB), its Mobile Marketing Center of Excellence, and BabyCenter today released ‘2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms,’ a research report that compares and contrasts the technology habits and media behaviors of online moms ages 18 to 32 in the USA, Brazil, Canada, China and the UK – revealing the importance for brands to focus on mobile to reach the coveted demographic of millennial moms around the world. Continue reading →

In terms of what was likely to be important for sustaining or accelerating growth over the next twelve months, telecoms businesses placed particular emphasis on marketing and advertising, in addition to the strong leadership that has helped them achieve success to date. That’s according to the Barclays’ Technology, Media and Telecoms team’s Fast Growth Tech survey which was carried out by Illuminas. It surveyed the owners, founders and CEOs of 501 growing UK technology businesses with turnovers of £3million – £50 million, of which 81 per cent operate in the telecoms industry. It also showed that on average, telecoms businesses predicted that they will grow by 11 per cent over the course of the year. That’s over four times faster than the UK’s GDP forecast for 20151 (2.6 per cent). Continue reading →

The picture is even brighter for 2016 – with average expected growth rising to 13%

Press release

February 9th 2015. Barclays’ Fast Growth Tech survey, which questioned owners and CEOs of UK tech firms1, has revealed that many of the telecom industry’s bright lights are feeling confident about delivering a stellar year of growth in 2015. The research, independently commissioned by Barclays’ Technology, Media and Telecoms team revealed that on average, telecoms businesses surveyed predicted that they will grow by 11 per cent over the course of the year. That’s over four times faster than the UK’s GDP forecast for 20152 (2.6 per cent). Continue reading →

January 28th 2015. Adyen, the global payments technology company, has published its quarterly Mobile Payments Index, which tracks mobile payment data from web-based transactions across Adyen’s customer base. As the world shifts to mobile, the latest Index reveals a surge in mobile payment share of online transactions, marking the first time mobile payments have accounted for more than a quarter of global online payments since Adyen started publishing the Mobile Payments Index in June 2013. Continue reading →

Market watcher, Nielsen Music has just released figures showing how how music publishers fared in 2014. It seems that music streaming sites – such as Spotify, have impacted the growth of digital music sales. Indeed, after a decade of strong growth, in the UK download sales fell during 2014. Nielsen says that digital album sales fell by nine per cent to 106.5 million albums in the USA. By complete contrast, audio and video streaming increased in the USA by 50 per cent. Continue reading →

How ironic that a company which held out against the industry-wide enthusiasm for NFC – Apple, has now sown the seeds for British banks to finally cave in. These are the same banks which refused GoMo News a contactless card because of insufficient funds going through the account. But if you own an iPhone 6, apparently, the banks are now going to be fighting for your custom. Apple’s influence can be seen from the terminology now being used. Today it is ‘wave and pay’ whereas for years, the correct expression was contactless payments. Continue reading →

International roaming expert, Top Connect, reckons it has hit on a winning formula with its TravelSim service, It’s aimed at both travelling business executives and holiday makers and is available indirect through the company’s network of global distributors. In particular, TravelSim is appealing to the growing number of mobile virtual network operators [MVNOs] in the Americas and Europe who are finding it provides an out-of-the-box vanilla solution for their customers. Consequently, Top Connect is predicting that its user base will increase to 6.7 million by Q1 2016 from 5.2 million in December 2014. That should mean that collective roaming savings should reach $380 million over the period. Continue reading →

After a somewhat hectic time, our great friends at 51Degrees.mobi have restarted the production of the company’s splendid Chart of the Week [CoTW]. This week the company decided to look at ereader traffic in the USA. Hardly surprisingly, the first generation Kindle is still the most popular e-reader device used for web access in the USA. Almost 61 per cent of all ereader web traffic originated from first generation Kindle devices.Rather unexpectedly, Barnes and Noble has held onto a serious chunk of the US market with 33.8 per cent of total traffic. Continue reading →

Four in five MNOs now open to OTT partnerships in bid to replace revenue
39% of operators have partnered or want to partner with Facebook and WhatsApp
96% of MNOs see the benefits in OTT partnership

Press release

November 18th 2014. New global survey results show mobile network operators (MNOs) are dramatically changing their strategy and plans to partner with Over-the-Top (OTT) players. The annual survey from mobilesquared, sponsored by mobile interaction specialist tyntec, revealed that by the end of 2014, over half (55 per cent) of MNOs have already formed or expect to form a relationship with an OTT partner compared to only 36 per cent in 2013. Notably, the number of operators yet to identify any benefits from OTT partnerships plummeted from 36 to four per cent in the last twelve months. Continue reading →

A massive increase (34 per cent) in the cost to developers of maintaining loyal app users has just been reported by Fiksu. The latest Fiksu Indexes (for September 2014). The company is blaming the rise on the impact of iOS 8 and new iPhone 6/6 Plus launches on app marketing. Fiksu says that whilst it reports onthe increase month-over-month and year-over-year, “it is important to note that there is more enthusiasm for devices and apps than ever before.” Not all of it is down to Apple. Events in the Android world will have some influence. However, Cost Per Loyal User (CPLU) on Android dropped to $0.08, down 10 per cent month-over-month and 9 per cent year-over-year. Continue reading →

Only 15 per cent of enterprises are fully prepared to meet mobile requirement, according to a recent survey of IT professionals by analyst firm, Enterprise Management Associates (EMA). That’s despite the fact that 60 per cent indicated they considered mobile management important or critical to their businesses. The report also found that larger organisations were more likely to be prepared than smaller organizations by a factor of roughly 50 per cent. The survey results also indicate that a company’s perception on the importance of workforce mobility is of greater significance than economic factors; the size of the company; or the resources it has available. The full results of this survey will be released next week [27th October 2014]. Continue reading →

Over the weekend of the 18th-19th October [2014], Snapchat decided to test the waters by accepting advertising for its users in the USA. This is what the firm said in its official blog …. “This weekend we’re placing an advertisement in ‘Recent Updates’ for Snapchatters in the USA. It’s the first time we’ve done anything like this because it’s the first time we’ve been paid to put content in that space.” The move didn’t surprise some observers. according to eMarketer, mobile advertising will total $18.99 billion in the USA this year [2014], up 78 per cent from $10.67 billion in 2013. Continue reading →

These days, the chances are a mobile phone it isn’t mainly used to place a voice call or to send a text message (SMS). That’s because access to the web via a mobile device is now the most popular mobile activity, doubling from 24 per cent in 2010 to 53 per cent in 2013.1 Young people aged 16-24 are most likely to use their mobiles ‘on the go’. However, even 41 per cent of 55-64 year olds are likely to check the web whilst on the move. Continue reading →