Organic Search Has Transformed The Rules Of Business

Just think about how buyer behavior has changed in recent times. When you decide to buy a car, do you rush straight to the car dealer? Of course not! You’ll spend hours online, researching various car makes and models.

For decades, the music industry thrived on a successful model — selling physical copies of song collections (CDs, tapes, records, etc.). Then, the internet changed everything.

The ability to download digital mp3 files transformed the music industry and paved the way for the iTunes revolution. That was a consumer-driven shift that forever altered the way music was packaged and sold.

In a similar manner, online search is transforming conventional selling models. While Google is innovating at warp speed, the sales process of many businesses remains stuck in the 1990s, relying on outdated and ineffective strategies.

Just think about how buyer behavior has changed in recent times. When you decide to buy a car, do you rush straight to the car dealer? Of course not! You’ll spend hours online, researching various car makes and models.