The emerging class of decision makers are Gen-Xer's, people in
their forties and mid-fifties. In this episode, Darrell Amy and Larry Levine continue to explore ways to position
yourself for success with Gen-X, the most skeptical generation.
You'll learn about what motivates this generation and get ideas on
how to...

As millions of Baby Boomer decision makers retire, the new guard
of decision makers is rising. Gen-Xer's are people born between
1965 and 1981. Now in their forties and fifties, this generation is
the most skeptical generation ever and they have had access to the
internet for most of their adult life.

Virtually every industry has some type of new solution they are
selling. And every one of these industries has a majority of their
sales reps stiff-arming the new solution, committed to sticking
with the legacy products.

We all work for companies that have a brand, mission, and
values. While sales professionals represent their company, they
also have their own brand. In this episode, Darrell
Amy and Larry Levine explore how sales reps can go
beyond their company brand to develop their own identities by
asking the following...

About the Podcast

Welcome to the Selling From the Heart podcast, your home for authentic, effective, and socially-integrated sales strategies to help you master the art of selling. Join your hosts Darrell Amy and Larry Levine along with some of the world's best sales thought leaders and practitioners as we explore ways to grow your sales.