Tag: Web 2.0

I talk to a lot of people who have heard that they need to do “Web 2.0 marketing” but have no idea what that involves or how they would begin doing it. Here are 3 simple starting points: 1. Go find 3 blogs that are relevant to your target market […]

If you have been hearing a lot about Web 2.0 marketing, and are wondering what that means, take a look at this chart from MarketingSherpa. I don’t agree that online news distribution is Web 2.0, but the rest of the items are: – Participating in professional or social networks, such […]

MarketingSherpa just released a chart showing the changes companies are making in their marketing tactics because of the economy. They did their survey at the end of September, which is before the worst hit, but this shows a lot of the same things we are seeing with our clients. Both […]

So you know where I’m coming from, here are the top 9 types of marketing I believe virtually every small software company should be doing: Pay-per-click advertisements (Google ads) Public relations Nurture program Search engine optimization Education strategy Email newsletters Flash demos Referrals Get Creative You can get a fuller […]