SEO – Search Engine optimization, has evolved over the years and is still evolving as you read this article. If you are in anyway related to marketing, you understand how hard it really is. With every update a search engine goes through, marketeers have a mountain to move, just to make sure the lead generation funnel is not affected. The only way you can be sure of not getting hit by it is to be up-to-date and agile. Staying true to the theme, here are the 4 SEO tactics that would have worked wonders 5 years ago and has little or no impact on your search rankings today- Keyword Stuffing Vs Latent Semantic Indexing: There was a time when search engines would crawl your website, match the search term with the content and meta-description in your post and show the content with the most relevant matches. Pushing in all the similar sounding keywords into the meta description, irrespective of its relevance, still made it work. Google (or rather the engineers at Google) grew smarter, and in response to keyword stuffing, moved to LSI (Latent Semantic Indexing). Latent Semantic Indexing, in simple terms, understands synonyms. It helps search engines collate common words and phrases and identify them as keywords for the page. Now stuffing un-related or similar keywords into your page’s meta can lead Google to red flag you. THAT IS NOT GOOD. Though LSI does not immediately affect your search engine rankings, it does affect your quality score. You want to be on the good side of this. 2. Backlinks, Guest Posts, and Directories: Ways through which SEO can be improved Another concept prevalent some time ago was to have bunch of websites and directories pointing at your page, write good meta, OK content and you were set for SEO glory. What marketeers did was to pay for services that inorganically shared links to your page all over the internet, at guest posts that matter none, from no name websites with negative quality scores, and voila you have tone of traffic coming in with great ranking. Again, Google (read- Google engineers) got smart. In most cases now, overcrowded backlinks are discounted and in some cases, the websites have been penalised by search engines. On similar lines, most SEO directories are a big NO. Avoid them as much as possible....

SEO – Search Engine optimization, has evolved over the years and is still evolving as you read this article. If you are in anyway related to marketing, you understand how hard it really is. With every update a search engine goes through, marketeers have a mountain to move, just to make sure the lead generation funnel is not affected. The only way you can be sure of not getting hit by it is to be up-to-date and agile. Staying true to...

In the rapidly shifting and evolving domain of social media management and online marketing, optimizing your website has acquired a major significance. To improve your ranking in the search engines’ result listings and increase organic traffic on your webpage, we bring to you 9 easy steps to generate the perfect content to optimize your site. Know your audience The first major task while performing SEO is to keep your users at the...

Are you a person with great ideas? Or are you a person who is planning to start a startup? then, this is meant for you. Most of us will have a desire to own a company. But it takes a lot of effort to fulfill that dream. During the journey of life some people will fulfill their desire to become an entrepreneur and some not. Did you meet any one who succeeded in their startup? Have you ever thought about the secret behind their success?...

PictureÂ creditÂ -Â Shutter-stockimages Start your corporate journey with a startup! Are you a student who is trying to get in to a MNC? Or Are you a parent who want your children to work with corporate giants? Then stop for a minute. And start reading this. This may make you to rethink. It is every studentâ€™s dream to work in a good company after stepping out from the college. Most of the youngsters want to work with the industry...

Getting peopleâ€™s attention in an increasingly crowded space is the challenge all advertisers face. On Facebook, given the small real estate and defined limits we have, itâ€™s an even bigger ask. 1. Always Show Faces If you want to draw peopleâ€™s attention straight to your ad, make sure it shows a face. 2. Emotions Always Win Emotional arguments are always going to win over rationality. Weâ€™re always drawn to emotions...

Actor-tunred-politician Kamal Haasan outlined a part of the ideological positions of his newly launched political party, the Makkal Needhi Maiam, in a speech he delivered at a public meeting in Madurai.