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UX / UI

Basics of UX

Double Diamond

This flow work is based on what we in UX circles call the double diamond, made popular by the British Design Council, where your team diverges to understand an idea through research and then converges to define the challenge, diverges to sketch it individually, share the ideas, decide on what the best way forward, test and validate.

The 'double diamond' design process model pioneered by the British Design Council, the steps involve these phases of a project; Understand, Define, Diverge, Decide, Prototype and Validate.