For the Summer Term 2020, we are offering online and remote courses. There will be no campus-based classes offered in Summer 2020. Remote courses show a day and time, and will meet virtually via live video.

MAR2011 Marketing

This is an introductory course in marketing, emphasizing the four elements of the Marketing Mix: Product, Price, Place and Promotion. The course focuses on the marketing concept, role of strategic planning and development of marketing strategies. In addition, the concepts of market segmentation, demographics and selection of a target market will be studied. Importance of market research, consumer and industrial buying habits and the differences between consumer and industrial goods are also explored. Concepts behind product development and product acceptance are reviewed in the context of pricing and promotional techniques throughout the product life cycle. Importance of branding is evaluated. The concept of an integrated marketing campaign is explored within the context of the promotional mix - advertising, direct selling, sales promotion and public relations. Online marketing is explored utilizing the Internet.

Terms Typically Offered:Fall, Spring, SummerCredits:3.00

Showing classes during the Summer 2020 term, which have open seats and are college credit.

Required Textbook

Marketing Connect Plus Access >custom<

No Cover Art Available

Author:Hunt

ISBN:9781264066025

Publisher:Mcg Custom

Edition:2ND 18

Buy:$106.65 New

$80.00 Used

Room: OnlineProfessor: Russo

Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course: https://online.seminolestate.edu Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity.

Required Textbook

Marketing Connect Plus Access >custom<

No Cover Art Available

Author:Hunt

ISBN:9781264066025

Publisher:Mcg Custom

Edition:2ND 18

Buy:$106.65 New

$80.00 Used

Room: OnlineProfessor: Moradian

Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course: https://online.seminolestate.edu Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity.

Required Textbook

Marketing Connect Plus Access >custom<

No Cover Art Available

Author:Hunt

ISBN:9781264066025

Publisher:Mcg Custom

Edition:2ND 18

Buy:$106.65 New

$80.00 Used

Room: OnlineProfessor: Staff

Online class. Computer & Internet access required. Log in to Canvas as soon as the term begins to access your course: https://online.seminolestate.edu Students who do not log into their course by the end of add/drop may be withdrawn from the class. Simply logging in to an online class does not count as attendance. Students must engage in an academically related activity.

Textbook information will be available online for each term's courses 45 days prior to the first day of classes for the term.

Each course offered by Seminole State is listed alphabetically and organized by the course prefix, catalog number and description. The courses in this catalog are identified by prefixes and numbers that were assigned by Florida's Statewide Course Numbering System, a system used by all public postsecondary institutions in Florida and 32 non-public institutions. Seminole State controls the description, credit and content of its own courses.