PPC Advertising

On Search Engine Land today, Greg Sterling unpacks a new Borrell Associates report that, if you had to explain it one sentence, says this: Small businesses that try local online advertising almost universally give up after six months. The actual stats Greg quotes are: Up to 50 percent [of SMBs] quit by 90 days Up […]

There are a couple articles I published on Search Engine Land over the past few days that I think bear mentioning here for their meaning to small businesses. If you’ve already seen both of these articles, move along. 🙂 Yahoo Adds Local Content To Search Results Via SearchMonkey What’s going on: All Yahoo web searchers […]

I’ve said before that I’m no PPC guru, so I could be way off on this one. But if you’re running PPC ads on the content network (Google or Yahoo), I’m thinking there’s a better chance your ad will be noticed and clicked on when there’s no content on the page to distract the user: […]

If you’re a company that’s desperate to get small business signups, and you don’t really have good marketing judgment, you’ll use Google AdWords to position yourself as a middleman offering a “free” link “for SEO credit”. (Never mind the likelihood that most of your business listing pages have no PageRank to speak of. Heck, not […]

About three months ago, I shared some holiday SEO tips on Search Engine Land — and since SEO is not a quick-fix, immediate return kind of thing, August is when you need to be thinking about holiday SEO tactics. On the PPC side, you don’t need such an early start. A great PPC campaign can […]

So many good posts/articles this week … I was gonna do one of these a few nights ago, but never got to it. Anything that helps me think more creatively about something that can be incredibly monotonous is a Good Thing. That’s probably why I liked Tom Clitchlow’s guest post on the Link Building Blog: […]