Barbie Is No Longer A Serial Killer

It looks like Mattel wants to stop the scandal that ended up with the Barbie doll being called a serial killer. Exactly this was the accusation of a Greenpeace campaign and thousands of people that support them online; they accused Mattel for destroying rain forests to manufacture toys.Besides that, angry people and organizations accuse Barbie that she is guilty for the break-up with Ken, so I guess this love story was heart breaking and too much to handle. Poor Barbie! The other part of the story is that, besides all accusations, Barbie was No1 brand in the Women Brand Index this year, so I guess women still forgive her.

After numerous scandals Mattel changed its politics and decided to stop with using products from Asia Pulp and Paper that have been hazardous for Indonesian rainforests and Sumatran tigers. Their plan is to start their production with recycled materials right now, by the end of 2011. They hope the production will increases for about 85 percent by the end of 2015.

Since kindergarten she knew she was born in a wrong time. She is stuck in the 50’s, time of gold Hollywood, feminine and glamour. As a three year old she drew her first fashion sketch and fell in love with theater. That’s how her future was decided. Today she’s a student of fashion and theatre costume at University of Applied Arts in Belgrade. As a Senior Writer for Branding Magazine she’s active on the field of fashion branding and development.