Restaurant Menu Watch: Chick-fil-A breakfast test creates a stir

Nearly every time a national restaurant chain introduces a new menu item, it first tests it out in a handful of markets.
Restaurants must see if customers like the item, if suppliers can deliver the ingredients they need, and if staff can prepare and serve the new items without gumming up operations.
These tests happen as a matter of course, often with little fanfare.
But, thanks to social media and Americans’ growing fascination with food, today these tests create a fair ...

Register to view this article

It’s free but we need to know a little about you to continually improve our content.

Why Register?

Registering allows you to unlock a portion of our premium online content. You can access more in-depth stories and analysis, as well as news not found on any other website or any other media outlet. You also get free eNewsletters, blogs, real-time polls, archives and more.

Attention Print Subscribers: While you have already been granted free access to NRN we ask that you register now. We promise it will only take a few minutes!