New Book: America in Focus

I came across this new book about focus groups and wanted to share it. The author is self-proclaimed, “The Focus Group Guy.” I don’t know him and have not read the book so I cannot endorse it. Howevever, I thought you might want to know its out there.

According to the website (http://americainfocusthebook.com/) the book is less about technique than it is about what the author, Robert J. Burgess, has learned about American life through “more than 2000 focus groups.”