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Coldwell Banker buys Keller Williams office

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Coldwell Banker takes out a competitor in Fort Collins.

Competing office had $333 million in sales volume.

Coldwell’s size and scope seen as an asset.

Coldwell Banker Residential Brokerage announced today that it has purchased substantially all the assets of CRES LLC in Fort Collins, which previously did business as Keller Williams Realty of Northern Colorado.

The office at 2580 East Harmony Road in Fort Collins now will operate under the banner of Coldwell Banker Residential Brokerage. The purchase price was not released.

The CRES brokerage office has 132 sales associates and recorded sales volume of $333 million for the 12-month period ending Oct. 31, 2012. The acquisition strengthens Coldwell Banker Residential Brokerage’s position in Northern Colorado with what it calls an iconic southeast Fort Collins location.

Michael Campana, owner of CRES, will continue in a sales capacity with Coldwell Banker Residential Brokerage. Ryon Brewer, manager of Coldwell Banker’s Fort Collins office, and Heidi Margolis, team leader for CRES, will jointly lead the combined Fort Collins team.

The Coldwell Banker sales associates at ts existing office at 702 West Drake Road in Fort Collins will be joining the CRES agents at their East Harmony Road office.

“CRES is a successful real estate brokerage in Fort Collins with an outstanding team of agents,” said Chris Mygatt, president of Coldwell Banker Residential Brokerage in Colorado. “We are proud to welcome them to Coldwell Banker Residential Brokerage to strengthen our collective capabilities to serve the Fort Collins market area.”

Campana said joining Coldwell Banker Residential Brokerage will provide his sales team with a number of advantages.

“Having the scale and scope of the nation’s largest brokerage company, greater advertising and marketing support, advanced technological tools and more networking opportunities will all help our sales associates grow their business and provide even better service to their clients,” he said.

“Having the scale and scope of the nation’s largest brokerage company, greater advertising and marketing support, advanced technological tools and more networking opportunities will all help our sales associates grow their business and provide even better service to their clients,” he said.
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“B.S., it is all about expanding a local monopoly so that competition is reduced and fees are less negotiable. The consumer loses”, I said.