Two days before it’s holding its “Gather round” event, Apple is inviting the public to the big show via a promoted tweet. The post asks users to tap on the Twitter heart below the tweet to receive updates on event day. Apple’s event begins at 10 a.m. PDT on Wednesday, Sept. 12.

Apple has never used its Twitter account to send out a normal tweet, but it has sent out promotion tweets ahead of key events. In June, for example, it used Twitter to invite users to the keynote address at this year’s Worldwide Developers Conference (WWDC).