AppMetrica Blog

AppMetrica & Branch Integration

1 June 2017, 17:10

Now it becomes easier to track installs received via Branch deferred deep linking service. Thanks to AppMetrica & Branch integration you will be able to get all the necessary information about the Branch campaigns (clicks, installs, opens, custom events) in a convenient form, and analyze Branch performance along with other advertising partners.

You can also use collected data for audience segmentation and other product reports. Just filter the Retention report by appropriate parameters and compare, for example, the effectiveness of re-engaging Push campaign vs. SMS campaign (which included Branch deep links):