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ByteLight, a provider of LED (light-emitting diode) based indoor positioning technology, announced that it has received $1.25 million in funding from individual and institutional investors, led by VantagePoint Capital Partners. ByteLight will use the funding to build its team, deploy at pilot locations, and expand its ecosystem of lighting partners.

Using ByteLight’s LED lighting-based indoor positioning solution, commercial and enterprise building owners, public safety officials, retail outlets and public spaces such as airports, museums and convention centers can target customized information, special offers and other data directly to users based on their precise location inside a building.