It takes more than just a Level 1 Certificate to run a successful CrossFit affiliate. In this series, learn about the various ways affiliate owners and trainers evolve and plan as they work to lead the fitness industry.

“At the beginning, it was a lot about growth,” Burke says. “Everything that I did—for my purposes and also the community—was to grow, grow, grow.”

Before the ubiquity of social media and the great expansion of CrossFit, new affiliate owners put in a lot of tough hours spreading the word about their gyms.

“I met Pat in early 2008,” Matt Chan remembers. “He stopped by Station 66 at North Metro Fire, introducing CrossFit and his gym to a group of firefighters . He went out and was the guy who was doing what he could to spread knowledge about CrossFit and get people interested, knocking door-to-door really.”

Free Download

Comment

Related Articles

Imtiaz Desai is the owner of CrossFit Jozi in Johannesburg, South Africa, but his CrossFit roots started in New Zealand when he was there for graduate school. When he returned to Johannesburg, he… Continue Reading

It takes more than just a Level 1 Certificate to run a successful CrossFit affiliate. In this series, learn about the various ways affiliate owners and trainers evolve and plan as they work… Continue Reading

Former personal trainer Darren Freeman and former engineer Craig Massey head up the coaching staff at the affiliate in Manchester, England, and… Continue Reading

It takes more than just a Level 1 Certificate to run a successful CrossFit affiliate. In this series, learn about the various ways affiliate owners and trainers evolve and plan as they work to lead the… Continue Reading

The CrossFit Journal is a chronicle of the empirically driven, clinically tested, and community developed CrossFit program. Our mission is to provide a venue for contributing coaches, trainers, athletes, and researchers to ponder, study, debate, and define fitness and collectively advance the art and science of optimizing human performance.