App Localization Services to Help You Reach New Audiences

If you want people in other countries to download your app, you have to think in terms of both globalization and localization. Globalization is simply reaching out to an audience outside of your home country. Localization is ensuring that the content within your app is relatable and understandable for your target audiences.

Translation is Only Part of The Process

When it’s time to get your app and related marketing content ready for new audiences, there’s more to do than translating from one language to the other. You aren’t simply trying to win over customers who happen to speak a different language. You are trying to reach people who come from a different culture, who have different shopping behaviors, and who have different experiences and expectations.

Even the translation process itself is more complex than many reason. Our certified translators have to take into consideration appropriate use of words and phrases, changes in sentence length and structure that can impact content readability and quality, and how to interpret your app content in the most appropriate way possible. This means that your app content won’t only look good, you will avoid potentially embarrassing or offensive misuse of language.

Why Localize My App?

People all over the world go into The App Store, Google Play, and other sites to find apps that meet their needs. If your app isn’t available, or isn’t localized, you won’t get the attention of potential customers. We’ll localize your descriptions so that they are appealing to your target audience.

Then there is the content within the app itself. Simple terms such as ‘tap and swipe’ may not translate directly into your target language. Likewise, an error message might not make sense, unless a human being who understands that language can rewrite it in a way that works for your target audience.

Ultimately, it’s all about creating a great user experience. That means your app must be intuitive and the interactions users have must be natural. It’s difficult to make this happen if users are continually having to decipher poorly translated text.

App Localization Provided Across All Platforms

We are a platform agnostic shop. This means that we provide localization services to all app developers regardless of your favored platform, or if you use more than one platform. Our certified translators and other staff will not only do the work of localization, they will test on multiple devices to ensure that your app maintains a great look and feel.

Ongoing Support

We know that apps are rarely ever finished. As you update your app, add features, and fix bugs, we will be there with you. With each new release, we will update your content as needed. We can also provide localization services for your promotional and marketing materials, as well as for your user guides and manuals. Does your app have a dedicated website? Let us help with that as well. Remember that success is all about effective communication.

Contact us today to learn what we can do to help increase your company’s reach.

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