My mother was visiting recently and throughout our mother-daughter shopping time I noticed something interesting. In English includes more about where to study it. The majority of the stores I made a purchase at asked me if I had want to get on the email list. That's very intelligent.

Nevertheless, just HOW where they did this made a positive change in my own response. I said NO to almost all of them since they only did not allow it to be alluring for me. I am talking about, who WANTS more spam? So if you just ask me if I had want to be in your email list, the solution will usually be NO.

But one store specifically got me. To begin with, it was a designer clothing store I loved. Secondly, they didn't ask me if I wished to be on their email list. They invited me to be a 'VIP Client.'

Say what 'VIP' in my experience and my ears perk up. I-t naturally stands for 'essential person.' And generally speaking it implies an amount of respect and advantage. Suddenly I NEEDED to become on that subscriber list, particularly when the salesman explained to me it came with certain benefits, such as for instance early notice on your own purchasing service, new arrivals, and private trunk shows.

And guess what happens? I would have even paid to be part of that - to be viewed as a VIP.

Example: A buddy of mine recently shared he gives $15,000.00 a-year to fit in with the President's Club of a local playhouse, although he and his wife can attend each show there for $150.00. Why would a good faithful attendee wish to spend 100 times more? Special therapy like chosen sitting, valet parking, encourages to VIP functions, individual cafe for members only, network using a high rate of people, and so forth.

Another friend of mine pays for membership at a private nightclub within Los Angeles on Sunset Blvd. For most of the same reasons (but moreso, in my opinion, because it impresses his times ; ).

My advertising advisor Dan Kennedy taught me there's a portion of just ABOUT ANY client or client group or industry who will happily pay FAR above regular charges for status, convenience, and special treatment.

I call it 'country clubbing' your organization. If you know any thing, you will likely choose to discover about webaddress. Why be when you can be the stylish six-figure membership club outside the driving range with an hourly fee? It is possible to provide both naturally, but look at what'll sky-rocket your business FASTER, with higher quality customers and less dealings.

An example of this is my personal Platinum Mastermind system, that I released in 2006 due to over-whelming demand for our coaching. This group of 15 significant small business owners each pay $15,000.00 a year to have greater access to me than anyone else, and in a small group environment where we meet three times a year at luxurious 4- and 5-star hotels and places.

My Platinums are, essentially, VIPs in my own world! And because I maintain somewhat of mystique in regards to the party, people appear to need 'in' even more. (One of my members got cornered in the ladies room at my last On the web Success Blueprint Workshop by many guests who needed to know how they might enter into Platinum!)

I share this not to impress you, but to impress upon you that in YOUR market (yes, *yours*) there IS a percentage of folks who will gladly spend MORE - much more - for an increased level of service or treatment. Remember, you are not trying to please EVERY one, just the select few who can afford that amount of service.

So now, have a second or two and consider ways to start your own personal 'country club' to your clients and customers. Whether it is a VIP level of service or a private consumer group that meets a few times a year.

To really get your wheels turning, imagine this... If you're able to get 10 visitors to agree to some form of pro-gram that is just $10,000.00 a year, that is a supplementary $100,000.00 this year for YOU!.