Sky TV bans Slingshot adverts

Sky TV is finding itself increasingly competing with subscription video streaming services. NZ users can now access Netflix's US services more easily. Slingshot is one of the ISPs actively promoting this service to its customers. Photo / Greg Bowker

"It's a sad day when our TV stations start to ban ads because they feel threatened by one of their advertisers and the products they are offering. In this case Sky is using its position to obstruct Slingshot because they feel intimidated by Global Mode," Hamilton said.

Sky TV said they were declining the Slingshot ads that feature 'Global Mode' given the recent strong connections made with illegitimately accessing Netflix.

"We are in the business of paying the people who create TV, film and other content for the rights to broadcast their work in NZ, and are against any form of piracy that undermines intellectual property rights," a Sky spokesperson said.

"We have suggested that Slingshot re-cut the proposed ad to remove references to 'Global Mode' if they wish to advertise on Sky," Sky said.