Wedding season is busy, especially in Canada. As a makeup artist we can do several things to prepare and be ontop of the hustle so that when the business comes, we are ready! In this article I’ve listed several of my tips to prepare for the season.

I loved creating this look for Kennedy. A smokey eye and nude lip is a makeup classic and I got a lot of DM’s on Instagram when I posted this look asking for product details! So I’ve posted them below!

I see a lot of makeup techniques, both from artists and from people doing their own makeup, and there are some very common mistakes I see.

Here are 3 of the top mistakes I see and how to easily fix them:

Not blending eyeshadow

Eyeshadow takes practice to get but all you have to do if you’re a beginner is go around the edges of your eyeshadow with a skin tone powder or eyeshadow and blend. This will make your blending look more seamless and your eyeshadow game, more professional. You can keep going in and darkening your eyeshadow but make sure you are going around the edges each time. Eyeshadow is meant to transition into the colours. You don’t want to see where each colour starts and stops.

Not taking concealer down to the side of the nose

Concealer should be taken in a triangle shape under the eye. This highlights the whole under eye area instead of just near the orbital bone. This will give the appearance of a brighter, more open and youthful under eye (which is definitely the look we are ALL going for).

Not choosing the right products for your skin type

If you have dry skin, don’t go in with a full coverage matte foundation. It’s going to emphasize your dryness and look cakey. Instead choose a more satin or radiant finish foundation and powder where necessary.

If you have oily or combination skin, go in with a matte foundation. It doesn’t have to be full coverage but want something that won’t add more shine to your face.

Want to learn more about how to do your makeup?

Sign up for the waitlist for my online training program where you will learn:- How to choose the right foundation for your skin type - How to properly apply concealer - How to highlight and contour - Everything you need to know to create multiple eyeshadow looks- How to fill in your brows - AND MORE.

Wedding season is busy, especially in Canada. As a makeup artist we can do several things to prepare and be ontop of the hustle so that when the business comes, we are ready! In this article I’ve listed several of my tips to prepare for the season.

3. SUGAR SKULL

This should be fun! Do your own twist on these classic looks and add some colour like this neon skull or glitter!

This shadow palette has a lovely mix of mattes and shimmers for your lids as well as great transition/crease colours. You can do a full look with this palette and it's full of neutral colours that will flatter all skin colours and preferences!

This palette is PURE pigment. That means if you're a beginner this maybe isn't the palette to start with. That said if you love eyeshadow this palette is wonderful! There are some beautiful shimmer shades and nice matte's that range from warm to cool toned. You can also create a super smokey look with the deeper shades in the palette.

This palette is ALL mattes! I love this palette for mature skin client who maybe don't want the shimmer on the lids or anyone who prefers the all matte look. Similar to the Tartelette in bloom palette, these shadows are very user friendly and have a great range of light to medium to dark shades to create any level of intensity you'd like with your eyes!

So you want to up your makeup game in 2018?

I've only ever known one way to be successful in your business and that is to work hard and be the best you can be at what you do.

Here are some quick and easy tips to help you get more clients, be a better makeup artist and make more money this year.

1. Be more consistent on social media

Posting to social media once a day is ideal. If that is too much, post every second day. Being consistent online is important for 2 reasons. 1) You are continually showing up for your clients and followers. This shows them that you are someone that is reliable and they can count on. This also puts you front of mind when they are needing their makeup done for their next event or referring you to a friend. 2) This is how you will get new followers. Instagram's algorithm favours accounts who post often and have high engagement. So try to post good content as much as you can!

2. Put in the work

If a client messages you and wants their makeup done at 5am, you do it. If a client wants their makeup done at 7pm and you were planning to go out with your friends, you do it! Getting started isn't easy, and it requires putting in the time and work to develop an awesome base of clients who will refer you to their friends.

3. Go above and beyond for your clients

Do the extra's for your clients. Follow up on how they liked their makeup and how things lasted. Remember colours that looked good on your clients or their preferences, or write them down so that next time that client comes back you can refer to your notes. This lets your clients know you care and want to do the best you can for them!

4. Be the best you can be

Go to a training seminar, shadow an artist you admire, watch YouTube videos and try to re-create the looks. It's important that you keep up and be the best you can be for your clients. This means continually learning and growing in your skills and talent. How to do makeup for hooded eyes? Best ways to cover texture with makeup? These are all topics you should be searching and learning so that no matter who comes to you, you know how to do the best makeup can do for them!

5. Plan some creative shoots

A shoot for free you say? That's exactly! Creative shoots are a great way to get more content, see how your work looks on camera and network with people within your industry! This way the next time you're clients are looking for a photographer or hair stylist you have a list of names of people you love working with who you trust to do a great, consistent and quick job that you know your clients will love!

I hope these tips were helpful for you all! Doing what you love is the most wonderful thing in the world and to be successful at it is rewarding. I hope 2018 brings you all success and pure bliss in your makeup artistry businesses!

This eye cream smells amazing and helps depuff eyes and brighten dark circles! I've started using it for all my brides and wedding parties and it really helps your concealer go on smooth!

Award Winning Lily Lolo Natural Vegan Mascara is easy to apply and will volumise and lengthen lashes to produce a dramatic effect. An everyday essential for fabulous looking lashes. There are no artificial ingredients, just long lasting colour with a smooth, creamy texture. Natural and gentle formula is perfect for sensitive skin and those who are discriminating with what they put on their face.