Digital Marketing Scope in India and Abroad

What is Digital Marketing?

Digital Marketing is the term used for the promotions that are carried out on the web. The term Digital Marketing is self-explanatory. It suggests a shift in the traditional methods of marketing. There is a broad Digital Marketing scope at present as the digital media is the new media that works with the help of internet and has proved to be the fastest medium of mass communication.

Scope of Digital Marketing

Digital Marketing has several smaller divisions that work in different directions yet contributing to the overall growth of the firm. It leverages a Digital Marketing campaign for the purpose of making sales, brand awareness, establishing a new venture, etc.

Basically, Digital Marketing is an Umbrella term which is also known as a data driven marketing and operates over the digital platform i.e the internet for the introduction and promotion of various goods and services.

What is the Scope of Digital Marketing in India?

Digital Marketing industry is booming not just in India but all parts of the world. The year 2016 took the industry by surprise with over 1.5 lakh job opportunities in the Digital Marketing domain. Well, the following was a bigger surprise when only the first quarter of 2017 marked for 8 lakh job opportunities.

The surveys conducted by several forums have predicted this number to grow with Digitalisation in the nation. Our Prime Minister has been actively promoting the idea of Digital India. PM Modi’s digital India campaign gained massive popularity. The initiative of Government of India is aimed at providing easy services to its natives.

Now imagine when a nation’s government is promoting the digital interaction, what do you think will be the Digital Marketing scope in that nation.

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The Digital Marketing industry is at its peak at the moment due to many reasons, take a look at some of them:

It is the newest thing in town:

Hasn’t the internet driven all of us crazy? well, it sure has. There was a time when a new serial on the TV used to be the hot topic whereas today, the online posts or a new music video on YouTube grabs our attention. What is this? this is a shift in the choice and preferences. Digital media is gaining mass attention because of the fresh air it has got with itself. It’s like living in a new era. We are experiencing a revolution, while we are shifting from the traditional to the Digital media.

It is flexible:

Since the entire work is to be done on the internet, there is no restriction of the place. It doesn’t matter if you are at the office or at home. All you need is a device that is connected to the internet and you are sorted. Yes, it is actually that easy. Do you want to check your bank balance? do it on your smart phone. Want to book movie tickets? pick up your smartphone and book! This is the digital age, everything is available at your fingertips.

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It is easy:

Accessing the digital media is no rocket science. It is a piece of cake. The newest of users also take a maximum of few days to learn how to operate the digital media. This is purely because it is designed in such a user-friendly manner that its primary objective is to ease the operations for human beings, the reason why our mobile phones are now called smartphones.

Eco- friendly

Being responsible citizens of the world it is important that we operate through mediums that do not harm our atmosphere cause being ignorant to the atmosphere will only have an adverse effect on us. The digital media additionally cuts down on paper usage. We operate the digital media over the internet and thus can save ourselves a lot of hustle in terms of hard work, long process of work and all the other drawbacks of using the traditional medias.

Fastest Reach

Previously radio was considered to have the fastest reach because of the live communication feature. Radio is still the medium with the widest reach but the new media is gradually overshadowing the most popular medias like a newspaper, television, etc.

Today, you post anything online and it gets trending within a few hours. This is because the number of users of the digital media are touching heights with each passing day.

Influential

The man kind is used to being influenced by whatever is trending the most. The virtual media has not fallen short of influencing the masses of its own new style. The social media occupying the most space has infused itself so well in the lives of the users that it is like the early morning newspaper that is a must. Only this newspaper is carried forward all day long (pun intended).

The social media’s influence has us all rolling with it. An average youngster’s day usually starts with waking up to the Facebook’s news feed and further leading to snap stories, Instagram and the list goes on. There are individuals who have become the local celebrities only because of the influence of Social media. One such example is Bhuvan Bam who earned himself immense fame by uploading comic videos on Facebook and Youtube. He is popular by the name ‘BB ki Vines’.

Bhuvan Bam- An example of social media influence

Job Opportunities

The massive user engagement calls for more and more job opportunities. The employment sector has seen a major share of jobs generated by the Digital Marketing Industry. The statistics show that the total number of job opportunities in the Digital Marketing industry to cross 8 lakh job in 2017. The career scope in Digital Marketing seems attractive to masses and that is the reason why many professionals are learning this course to enter the industry.

High engagement

It is true that the traditional media are being completely overshadowed by the internet- led Digital Marketing due to high engagement factors. The brands and companies have begun to give extra emphasis to the ad campaigns run on the internet over television ads. The revolution is here!

Small investments and big Returns

Digital Marketing ad campaigns ask for a very little amount of investments as compared to television and print ads. The high ROI is attractive enough to draw the attention of the marketers and advertisers.

Measure immediate results

An advertiser running a social media campaign can easily measure the performance of the campaign in real time without waiting for long intervals. The leads generated and online purchases are a direct measure of the performance of the campaign.

The campaign is run over the internet and the performance is measured in real time what can be better than this for a business?

There must be many more reason to the list of why Digital Marketing industry is at its peak but we will move further from here to briefly discuss the scope of Digital Marketing jobs in India.

The Scope of Digital Marketing Jobs in India

Scope of Digital Marketing Jobs in India

The screenshot of the number of jobs available on Naukri.com displays a number close to 1.5 lakh jobs in today’s date, 14 August 2017. The number is explanatory enough of the demand of Digital marketing jobs in India as well as the Digital Marketing scope in India. It is quite obvious that the high demand in this field is the result of the growing industry. The industry is at a boom which is why there are plenty of job opportunities and new companies starting up.

The current market status of Digital Marketing shows that the industry is at its peak and is here to stay for the obvious reasons. The Digital Marketing platform gives the opportunity to one and all to be a part of it since it is just the beginning. the digital era has just begun.

The Indian City, Pune is reported to emerge as a hub for Digital Marketing companies and agencies. Hence, the Digital Marketing scope in Pune is recorded to be relatively high. Here, take a look.

Digital Marketing scope in Pune

Let’s take a look at the scope of Digital Marketing around the world. Here’s a brief analysis of the scope of Digital Marketing in various parts of the world.

Digital Marketing Scope in the USA

The United States has a broad scope of Digital Marketing. The United States is one of the most powerful countries in the world because of its technological advancements. The technological advancements have the digital domain as the most integral component of the entire structure. Thus, it would be right to quote that Digital Marketing scope in the USA is leading the world.

scope of digital marketing in USA

Since the Digital Marketing industry in the in the USA is already flourished, the number of job opportunities in the Digital Marketing industry are lesser compared to India. But a lesser number of job opportunities must not be confused with lagging behind, the country is surely leading this field too.

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The Scope of Digital Marketing in Dubai

When we talk about Dubai, we know that Dubai has always stood ahead in the technological aspect. the companies in Dubai are going digital and thus there are plenty of job opportunities. The month of August 2017 itself marked for as many as 3650 jobs. Well, that’s a good enough number. This is surely indicative that there is a remarkable scope of Digital Marketing in Dubai.

Digital Marketing Scope in Dubai

The Scope of Digital Marketing in Canada

The huge land mass of Canada, loosely populated has marked its global presence with a good number of Digital Marketing job opportunities in Canada. An average of 2275 job vacancies are available in Canada under Digital Marketing domain on a daily basis. The wildfire of Digital Marketing has wrapped this country in its arms a well.

With this, I would like to end the blog here. Hope the information was helpful in discerning Digital Marketing scope in India and Abroad.

Hi,
I have been studying about Digital Marketing from few months and Ofcourse dis article is very helpfull too But my concern is I am a housewife and I have a very small kid too so is work from home preferable for me I mean is der any scope for d same will I get jobs easily?

Digital marketing is something you can always pursue or work from the comfort of your Home. All you need to do is, plan your day’s activity & schedule your time rightly along with your other personal responsibilities. You can always work independently via various channels & methods. There are also freelance jobs available. Acquire the necessary set of Skills & pitch for right opportunity.