Asus Joins Make In India Club; Partners With Foxconn To Manufacture Zenfone 2 At Sri City Plant

Asus, the Taiwanese multinational electronics firm which is World’s 5th largest PC manufacturer has joined the Make in India club. They have pledged their alliance with Make in India vision by announcing that all their handsets would be now manufactured in India.

They have partnered with Foxconn to manufacture their recently launched Zenfone 2 series at their Sri City plant in Andhra Pradesh. The new variants of Zeonfone 2 series has already been declared as one of the most popular smartphones in the country.

Peter Chang, Regional Head – South Asia & Country Manager – System Business Group – ASUS India, said, “The Indian government’s focus on ‘Make in India’ has opened a plethora of opportunities for international companies. It is an opportune time to make the announcement as it will enable us to bring our cutting edge products to consumers who are looking for features and design sensibilities of a high-end smartphone at an economic price.”

As per reports coming in, Asus and Foxconn will manufacture 150,000 smartphones every month, which is almost 80% of their overall sale in India. Zenfone 2 Laser, which is one of the newly launched variants of Zenfone 2, would be the first model to get rolled out from their Sri City facility.

Next in line in Zenfone Go, which is priced Rs 7999, and was launched last month in India. Subsequently, other models would follow suit.

Asus is aiming to capture 5% of the Indian smartphone market by 2016, and their decision to start local manufacturing can be a major factor in this mission. Local manufacturing can bring down the cost, introduce faster launches and at the same time, and enable companies to sell directly online.

Mohul keenly observes the nuances of Indian startup world; and tries to demystify the secrets behind Technology, Marketing, Mobile and Internet. He is a Writer by passion, Marketer by choice and Entrepreneur by compulsion. Follow him on Twitter here: @_mohul

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