Why Choose Culligan of Dallas?

Let’s look at the business models that exist for each type of water softener company to get an understanding of why Culligan of Dallas‘s business model has been designed to best serve your business and family.

1. Culligan

Let’s be honest, we’re the most recognized name in water treatment with over 90% market recognition and one of the top 300 most recognizable names in ALL of marketing alongside names like Nike, Coca-Cola and Apple.

So we have a bit of an unfair advantage.

We are rarely the lowest or highest price option around, however our outstanding value backed up with a Consumer Digest Best Buy rating and Limited Lifetime Warranty on most products is what makes the difference.

With us, you get what you pay for.

Learn more about Culligan in this short video!

2. High Pressure, High Price

These companies generally get into your home through telemarketing or door-knocking, and their prices range from $5,000 to $9,000 for a softener.

Why are they so expensive?

Because their marketing costs are extraordinary. Their salesperson is generally paid 20%, telemarketer receives an override plus hourly, sales manager takes another few percent, telemarketing manager gets a percentage, marketing manager gets a slice of the pie, and then of course all the other costs of putting together a great sales and marketing pitch which are generally in the $600-$700 PER LEAD range. When it’s all said and done around 35% of the cost of your water treatment equipment is going to the sales and marketing staff. On a $5000 softener, that’s $1750.

Please don’t misunderstand. All businesses have costs involved with sales and marketing so there is nothing “wrong” with that way of conducting business. Just keep in mind, at Culligan of Dallas, our total cost for sales and marketing is MUCH less than this type of water treatment business.

For that reason, so is your price.

One way to know you’re dealing with this type of business is that they only have 1 softener and 1 reverse osmosis option for you. Think about it, they came to your house, performed an analysis on your water to offer a personally tailored water treatment option and you come to find out it’s the only option they had to begin with…

Why do you think that is?

Another great question to ask the “Water Consultant” sitting at your kitchen table pressuring you to make a decision tonight how much it will cost for you to have your water sent away to have it tested by an EPA certified lab. They’ll give you every excuse in the book why you don’t need to do that…

In reality, its because they want the sale tonight and aren’t willing to wait a week or 2 for the water results.

3. Low Pressure, Low Price

These are the businesses that try to “buy” market share and generally don’t last beyond a few years. Sometimes they can even be your plumber or home-builder. Often they are a 1-man or less-than-5 man operation so their costs are much lower.

They don’t need to have trained water experts and service technicians available 24 hours per day because they do it all themselves.

The difficulty with these types of businesses is that once costs go up (insurance, gas, raw materials) or sales slow down (economic down turns for instance) it’s very hard for them to stand behind their warranties. If you want to be sure they’re here for the long term, ask them about their Rental program. Even if you want to purchase, it’s always good to hear why they don’t offer a Rental Service so you can make an educated decision on whether they’ll be around in another 10 years or not.

As with any small (less than 5 employees) business, you may want to double-check that they’re fully insured. We have run into some sad situations where competitors in our market have no insurance to cover mistakes they made. Like any business, we’re not perfect either – however we always have adequate insurance just in case.

4. Internet/Hardware Store

These 2 may sound a lot different, but they’re very similar because they offer similar (often even the same) product for the “Do-it-yourselfer”. If you’re that kind of person and you want to install the unit yourself, there’s nothing at all wrong with that.

One challenge with these units is that it’s hard to take advantage of a warranty. Like most things you purchase from these stores, you have to pack it up in your car and take it back. The next time you’re in a large home improvement retailer ask for a tour of their service department. They don’t exist.

When you need service, it’s a lot easier just to have your Culligan man come to your home with the correct part and fix it for you. Or better yet, if you invest in the Consumer’s Digest Best Buy Culligan water softener (the only softener with that designation) your likelihood of needing the warranty is slim. As the general manager of Culligan of Dallas, I have many years experience in the water industry and at one point a fellow Culligan Dealer sold the general manager of the local branch of a large national hardware store a Culligan softener. As the home improvement store manager put it, “We have them coming in the back as fast as they go out the front so I don’t want to deal with that.” More importantly, to know you’re getting the correct equipment, you need a water test.

5. Sales Blitz Companies

These companies are the worst to deal with.

They generally mimic the High Price, High Pressure companies described above however they have a fatal flaw – they come into an area with an exit plan in place.

In other words, they “blitz” an area with sales for 6, 12, or even 24 months and then they pack up and leave. They then take their “sales machine” to another part of our state or country and start all over again.

Call us and we can tell you about the number of people we’ve been able to help when these companies leave town. You may want to consider passing on any company that doesn’t have a physical presence in your area OR hasn’t been around for at least a few years. Your water softener should last decades so make sure the business you need to service it will be around as well.

If you have any other questions, simply fill in the form and we’ll get right back to you with an answer.

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Real Texas Reviews

I would like to recognize Culligan technician James who works out of the Dallas office. If I had the opportunity to rate James beyond the 5 stars it would be 10 stars! James is a true professional and he was able to diagnose my water system issues in a matter of seconds. James is very knowledgeable of the Culligan Water Purification System that we bought 10 months ago and I would like only James to service my equipment in the future! Thank you James for the great job you did and for being so polite, courteous and respectful to my wife and I. Thank you for a job well done!read more

Great customer service! Maddie W came out to check my system several months after installation - she was thorough yet quick. Just recently, I noticed water in the holding tank. I called customer support and they sent someone out within a few days. So far, I'm very pleased with their rental service.read more

Robert Bell is our person who delivers the water to our agency every month. He is always on time, always answers any questions we have, and very dependable. I have never seen him in a bad mood and he always has a smile on his face and always positive energy. I would recommend Robert Bell and Culligan to any one who is looking for a provider for your water purposes. Five star's with no complaints at all.read more

I just have to say how helpful Ashley is every time she answers the phone! She is always so polite and helpful!! My water deliver guy Chad Kearns is awesome! He always makes sure he gets me enough water and takes the time to be positive and encouraging with me as he follows up from prior conversations!! His customer service and care is definitely something all service providers should strive to achieve!! Thanks Culligan Man!!read more

We love our Culligan Spring water, it is so convenient. It's affordable and tastes amazing! No waiting on those cold days for hot chocolate ready to go. The office is helpful and friendly, but the best part about our Culligan service is Mitch our delivery man. He is sunshine and smiles EVERY TIME and that makes all the difference in today's fast pace world.read more

Culligan is the best water service company I have ever worked with. Their employees are very enjoyable and professional. Robert takes care of us in our office with prompt bi-weekly deliveries. During the hot season, we tend to drink more water, causing us to deplete our water resources rather quickly. Culligan has been extremely understanding of this and has adjusted its delivery schedule just for us during the summer months to address our needs. HIGHLY RECOMMEND!read more

Robert Bell is our delivery guy from Culligan Water. He has been delivering to our office for several years. He comes in with a smile and great attitude on every visit. Robert is very professional and knowledgeable. He helped us in setting up a maintenance on our cooler and answers all my questions. If you are placed on his route you will be a lucky customer.read more

Culligan of Dallas has an excellent service tech employee in Noel. We have had a Culligan reverse osmosis water system since 1988. Noel was very courteous, friendly and professional. Noel provided the very best service that we have ever had from a Culligan service technician since 1988 and we are extremely satisfied!!!read more

We had a great visit with Maddie Williams. She has an amazing personality, answered questions , and tested our water to ensure that our systems is functioning properly. It is always great doing business with people that take action and can hold good conversation. Thank you for your time and efforts Maddie!read more

My Mom had a Culligan system in her home (Sherman, TX) and she loved it. She is the real reason I went with Culligan here in Dallas. That and your review ratings were higher than everyone else. I love the taste of the water. I love the convenience of having water dispenser in my home. I love that I am no longer filling the landfills with empty plastic bottles. That alone is worth the cost of my system, which is a fair price in my opinion. The customer service is great. I adore my delivery man. He is so nice, friendly and always cheerful! I love Culligan!read more