The Anatomy of the NBA Ecosystem: Which Levers to Pull?

Behind the scenes, the NBA game is comprised of an intricate web of decision points or “levers,” all designed to maximize the quality of the core basketball product. From in-game aspects like game rules and format to competitive considerations like scheduling, playoff structure, and draft lottery, each lever of the ecosystem is interconnected and even small changes can have significant ripple effects. This presentation will discuss these complex interactions and give a look under the hood on how the NBA uses analytics to make key strategic decisions related to its core product.