Gamification’s new role: gathering user behavior data

Gamification — the application of gaming approaches to addressing business problems — is now a big part of business computing. Projections show seven out of ten Global 2000 businesses will be employing gamification in their operations by 2014, and one out of four business processes will be incorporating games by 2015.

These numbers were shared by Doug Palmer, Steve Lunceford and Aaron Patton, all of Deloitte Consulting,

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