Facebook Insights: Strong credits, weak shops and more

With Facebook’s planned IPO, for the first time one gets a deeper look into the social network with its 850 million users thanks to the S-1 Registration Statement.

What’s especially interesting is the fact that apart from the naturally strong advertising business, the web currency Facebook Credits already accounts for 15% of the Facebook revenue, as we have already reported in our Extras:

Facebook Credits are almost exclusively used for the retail of virtual goods. As long as Facebook maintains its 30% service fee on every transaction, this is not likely to change soon.

However, the market potential is too big for Facebook to ignore. For instance, fraud could be strongly minimised if Facebook used the social graph data for reputation management. (our translation)