Particularly with external agencies, it is difficult to ensure that this knowledge is being made use of, or, in the worst cases, is being used at all. This can lead to brand erosion when content does not match the brand, or even to legal action if the content breaches any rules.

Even if the local agencies are fully-informed of your brand standards, and have access to all the right assets, they can still make mistakes or have different opinions from the brand marketing team, leading to off-brand content being in the market.

Brand guidelines are sent around the world as toolkits, in the hopes that markets will comply with them.

An additional consideration is the importance of consistency between content for different channels. Unnecessary variations in branding and product imagery can confuse consumers and deaden the impact and value of holistic omnichannel campaigns.

The growth of marketing channels has been increasing since it started. How confident are you that your brand is being effectively presented across all of these channels?

The Solution

This is where Brandgility can help. Brandgility is a way to protect brand equity while allowing those adapting content to get what they need, by creating easy to use, self-service templates from your existing content.

Because of Brandgility’s multi-channel templating capabilities, it is easy to ensure that all the pieces of a campaign correctly match, even when they have been adapted for local markets.

Brandgility can stop users or their local agencies from adding their own ‘creative ideas’ and undermining or outright damaging brand equity. Brandgility comes with brand style guidelines and the ‘brand police’ built-in into every template.