HT‑Z9F,
the world's first1 3.1ch Dolby Atmos Sound Bar and the HT-X9000F
Dolby Atmos sound bar, are both designed to further an enhanced, connected, and
compelling listening experience for consumers, and are featured in every Video & Audio Center showroom here in the Los Angeles area. The premium HT-Z9F Dolby Atmos
sound bar, paired with Sony's unique virtual technology, brings a new level of
impressive cinematic-audio to your home. When Dolby Atmos is paired with Sony's
new Vertical Surround Engine, consumers can experience breathtaking virtual
three-dimensional sound via an alternative approach to ceiling reflection or
up-firing speakers.

The HT-X9000F sound bar matches
the distinctive design of Sony's X900F 4K HDR TV series. This 2.1ch Dolby Atmos and Sony's Virtual Surround Engine sound bar
deliver powerful sound through a slim and compact form factor. The HT-X9000F
embraces the sophistication of Sony's 4K HDR TV and
blends effortlessly with the comfort of your home with natural texture and a
slimmer body.

"At Sony, we are committed
to creating optimal listening and viewing experiences for our consumers as well
as a stunning design," said Mike Fasulo,
President and COO of Sony Electronics, North America.
"Our new HT-Z9F and HT-X9000F Dolby Atmos sound bars with virtual
three-dimensional sound enable consumers to be surrounded by a truly impressive
TV experience while looking great in your living room.""Dolby continues to execute
on its mission to bring Dolby Atmos to more people, in more places, through
more form factors," said Giles Baker, SVP,
Consumer Entertainment Group, Dolby Laboratories. "With the launch of
these new Dolby Atmos sound bars, we're bringing immersive, lifelike sound to
even more of Sony's lineup."

The compact yet proficient 3.1ch
HT-Z9F sound bar is capable of totally encompassing its audience with
three-dimensional sound in its compact, yet proficient size. With the
introduction of Dolby Atmos and Sony's Vertical Surround Engine in the Z9F
sound bar, audiences will get a sense of helicopters whizzing above and car
chase action clashing around you. Combined with the S-Force PRO Front Surround
technology, which improves the existing surround sound, it now recreates the
feeling of being surrounded by speakers for a true home theater environment.
With or without Dolby Atmos and DTS:X content, virtual three-dimensional sound
can be enjoyed thanks to the "Vertical S." button on the remote that
pushes the HT-Z9F to up-mix 2ch stereo content up to 7.1.2ch.

Both the HT-Z9F and HT-X9000F are
compatible with 4K HDR10 and Dolby Vision™ so that
images can be passed through the device directly to the TV without loss of
quality, resulting in great color clarity and brightness. The HT-Z9F also
supports high-resolution audio formats. Music files can be enjoyed to near high-resolution
audio quality thanks to DSEE HX™ (digital sound enhancement engine feature).

A Match Made
in Heaven

Both sound bars are designed to
match Sony's 4K HDR TV aesthetic for an elegant
set-up that fits perfectly together. The HT-X9000F has the edges chamfered off
at an angle to fit against the legs of a Sony TV stand, and perfectly matches
the design of the Sony X900F 4K HDR TV series.
Ideal for minimalist interiors, the slim design blends seamlessly into any
living space. The two sound bars provide the option to go cable-free via
Bluetooth® connectivity2 for added simplicity – for Z9F, this
feature will be made available via a future firmware update. The Z9F also has
Wi-Fi connectivity for access to several music services by Chromecast built-in3.

You can also enjoy a new music experience through voice operations and will
work with the Google Assistant4. By talking to a smart speaker such
as Google Home, you can play music through a streaming service from the HT–Z9F,
or you can use multi-room playback which feeds the same music simultaneously
from corresponding audio equipment in the home network. A refreshed and
intuitive user interface makes it easier to set up and use with Sony TVs. With
up to 2 HDMI inputs and 1 output, multiple devices can be connected to the
sound bar. Both models also have USB connectivity in addition to
Bluetooth.

Sony's
Vertical Surround Engine

Sony's new unique surround
technology makes it possible to reproduce "vertical" sound without
in-ceiling speakers. Thanks to this technology, the HT–Z9F and HT-X9000F gives
the Dolby Atmos and DTS:X experience a low profile, without using enabled
speakers and rear speakers. It is not room environment‐dependent, and enables listeners to enjoy
sound from all directions with max 7.1.2ch surround sound.

Available at Video & Audio Center

If Sony makes it, we carry it! Sony's new game-changing soundbars are available at all Video & Audio Center technology showrooms for you to look, touch, and hear in person; as well as available online by clicking HERE. In addition to being Southern California's #1 Video & Audio Company for the 18th year in a row, we are a fully Authorized Sony Dealer and carry the full line of Sony, home, office and personal electronics—including the amazing line of new 2018 X900F 4K HDR Ultra HD TVs these amazing soundbars were designed to seamlessly complement.

1 As of January 8, 2018. According to research by Sony
Corporation.2 For Bluetooth® connection, BRAVIA® supporting Bluetooth® A2DP is
needed.3 Google, Chromecast built-in and other related marks and logos are
trademarks of Google LLC.4 This feature will be made available via a future firmware update.

Friday, July 20, 2018

As California’s #1 Retail Consumer Electronics Custom
Installation & Smart Home Integration company for the 18th year
in a row, and with locations all around Los Angeles
for the past 30+ years, Video & Audio Center has become the preferred stop for studio executives,
musicians, singers, producers, actors, actresses, directors, etc.; nearly all
phases of the entertainment industry [including legendary private shopping excursions for
a dynamic performer with a shinning white glove] have walked through our
doors or invited us into their homes to design and install custom home
theaters.

This has given us a rather unique relationship with the
people who create the world's entertainment content. In fact, in 2017 Video & Audio
Center was extremely honored to receive the inaugural 20th Century Fox Innovation Awardfor “being a pioneer in presenting new digital technologies to
the consumer” — and we feel this has given us a unique perspective in the
industry as well. More and more we are seeing far-sighted companies, such as LG,
also recognize the strong ties between content producers and content
distributors, and nowhere is that recognition more apparent than in LG’s latest
“B&Binge” contest promotion.

The
LG ‘B&Binge’ contest taps into
auniquebreed
of
TV
watcher born in the streamingera,the“SeriousWatcher,”
andbuildsonthesuccessoflastyear’sinaugural SeriousWatcherscampaignwhereLGgave fansanexperience of a lifetime through
surprise deliveries
ofLG OLED
TVs bybelovedNetflixOriginal
seriescharacters.