The diminishing returns of online advertising. And...Innovation lessons from the Grateful Dead. Plus...Rants and raves about the mixed reaction to Lyft's new "Taco mode," the easy way to win with Snapchat - assuming you're HBO's Game of Thrones, and the "dark side" of Influencers: Douchebags. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.Sources: http://reallifemag.com/diminishing-returns/https://www.linkedin.com/pulse/what-we-can-learn-innovation-from-grateful-dead-brad-porteushttp://www.mobilemarketer.com/news/game-of-thrones-reaches-45m-people-with-snapchat-lens/447887/https://www.mediapost.com/publications/article/304524/the-dark-side-of-influencers-douchebags.html

Should you buy followers and likes on social media? Believe it or not, there's an argument for "yes." Also...How to profit from the spoils of streaming - just ask The Weeknd. Plus, how to live without eating food (?) and the latest amazing news from the world of wax museums. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com.Sources: http://www.socialmediatoday.com/social-business/should-you-buy-followers-and-likes-social-mediahttps://www.forbes.com/sites/zackomalleygreenburg/2017/06/12/inside-the-weeknds-big-year-and-the-new-streaming-economy/#10d0599033c5

Will the curtain come down on movie theaters? And...Why the New York Times can't save the newspaper industry. Plus, rants and raves about the NFL's peculiar standards on what brands can and can't advertise during games, the booming market for YouTube influencer ghostwriters, and what happens when Hollywood blames movie critics for the poor performance of bad movies. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital
advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com.
Sources:
http://www.thewrap.com/netflix-chief-ted-sarandos-uncensored-blockbusters-doomed-exclusive/
http://www.latimes.com/entertainment/movies/la-ca-mn-moviegoing-future-multiplex-golden-age-20170602-htmlstory.html
http://www.nytco.com/the-new-york-times-sees-record-newsletter-subscriptions-and-open-rates/
https://www.mediapost.com/publications/article/302278/newspaper-circulation-struggles-upward-while-ad-re.html
http://www.thedailybeast.com/articles/2017/05/31/hollywood-blames-critics-for-its-movies-being-unimaginative-pieces-of-shit

What upfronts reveal about the TV business. And...Will there be a Netflix of Podcasts? Plus, rants and raves about the return of Biz Stone to Twitter and what happens when your date texts during a movie and the Justice System intercedes. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital
advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com.
Sources:
https://theringer.com/what-upfronts-week-tells-us-about-the-state-of-tv-112b2b65d59c
http://tech.co/netflix-podcasts-biggest-media-battleground-2017-2017-05
https://www.usatoday.com/story/news/nation/2017/05/17/texas-man-sues-his-date-texting-during-guardians-galaxy-vol-2/101786452/

Inside media's data-driven future. And...Here's how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney's new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare - but how the joke may be on Suave. Brand Authority Tom Asacker and Media Strategist Mark Ramsey go inside what's really happening in media.
This episode is brought to you by StackAdapt (http://stackadapt.com). StackAdapt is an omnichannel digital
advertising platform that helps brands accelerate customer acquisition. Find out more at http://stackadapt.com.
Sources:
https://www.strategy-business.com/article/Medias-Data-Driven-Future
http://www.thedrum.com/opinion/2017/04/25/when-i-returned-advertising-after-10-years-i-assumed-it-would-have-changed-i-was
https://www.youtube.com/watch?v=h9WJnPyeRnI
http://mashable.com/2017/04/16/disney-star-wars-land-new/