babberly provides an interactive, consumer-sourced platform, enabling customers to exchange inside information about their favorite vendors, locations, and attractions in real-time both onsite and remotely.

Users will earn babberCRED for exchanging inside tips and recommendations, like how long the line is at a taco truck, or how busy the new nightclub is. Members can use babberCRED as a virtual currency to receive exclusive real money vouchers, which they can redeem at their favorite merchants.