Groupon Now Goes Live

Now, I can almost guess what will happen with this post. Despite the frenzied level the talk reaches about Groupon’s possible, maybe, kinda, sorta IPO, it seems whenever we post about this “hot” company our readers run for the exits. Why is that? Tell us in the comments if you feel so led.

This time though, the latest Groupon announcement is for Groupon Now which sounds pretty cool actually. Here’s the Groupon promo video to explain this service that could be a real differentiator when it comes to the crowded daily deal space (I’m serious. I’m not just saying that to get you to hang around, honest).

If you live in a urban area where this could happen like the video it’s interesting for sure. Not sure it works so well in a car in suburbia but let’s not quibble.

I was wondering when Groupon was going to get into the hyper-local arena. The idea that a user can find a deal based on exactly where they are, not just the general area, is gaining traction with a lot of companies. You have a point about it being more useful in a city, but it could have its place in the burbs as well.

Dean

Great extension of the Groupon business model although I must say I was waiting for Big Frank’s burger to literally blow her face off after she took a bite.