Data Mine

In line with our predictions, mobile commerce (i.e. buying on smartphones and tablets) is already playing a major role in online retail this 2013 holiday season. comScore recently compiled our mobile estimates for Black Friday and Cyber Monday and found that m-commerce accounted for hundreds of millions of dollars and a sizeable percentage of total U.S. online spending.

Black Friday saw $314 million in m-commerce spending, representing 21 percent of the $1.512 billion in total digital commerce on that day, while Cyber Monday saw $350 million in m-commerce, good for 17 percent of the $2.085 billion in total spending.
M-commerce accounting for about 1 in 5 digital dollars spent on these days is significant because that percentage is far higher than weve ever seen in our quarterly spending data. Mobiles share of online retail in Q3 2013 was 10.8 percent, while Q4 2012 currently holds the record for a fiscal quarter at 11.3 percent. The m-commerce strength on Black Friday and Cyber Monday is consistent with comScores expectations that these emerging shopper behaviors would become magnified during these periods of concentrated activity.Cyber Mondays mobile boost was instrumental in helping the days online spending total surpass $2 billion, making it the first time in history to reach that threshold. Black Friday experienced an even greater lift from mobile, as many shoppers partook in showrooming and sit-back shopping to get the best deals and avoid the crowds during the retail industrys busiest day of the year.