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Is EDDM Right for Your Business?

If you want to promote your business with a saturation mail solution that is easy
and affordable, EDDM® might be right for you.

Companies Large and Small are Benefiting from EDDM®

Does your business depend on local foot traffic from nearby neighborhoods? Would
you like to invite more business to your location? Are you looking for an easy-to-implement
direct mail solution that is both easy and affordable? If your answer is “yes”
to any of these questions, Every Door Direct Mail® (EDDM®)
might be right for you.

Since the U.S. Postal Service (USPS) introduced its EDDM® program
in 2011, it’s proving to be a big hit among small businesses across the country.
And why not? EDDM® enables retail and service companies of all shapes
and sizes to penetrate specific neighborhoods and ZIP codes in an efficient, affordable
manner without having to purchase or rent a list with names and addresses. It’s
an incredibly cost-effective and easy-to-use form of promotional mail marketing.

Small Businesses and EDDM

Designed with small businesses in mind, EDDM® is ideal for just about
any type of local business or organization that relies on local customers from nearby
neighborhoods to generate sales. They’re using EDDM® to drive foot
traffic, promote special offers and boost their customer base.

Large Companies and EDDM

While smaller companies are key users of the service, large national companies are
also discovering that EDDM® can be beneficial to their marketing
efforts. A number of chain stores have been using EDDM® to test advertising
campaigns in specific areas before deciding whether to roll these campaigns out
nationally.

Franchises and EDDM

Franchises are also finding that EDDM® is extremely useful. One of
the key challenges of a franchisor are helping franchisees market their business.
By offering turnkey pricing and customizable templates, print companies like WePrintEDDM are making it easier than ever for franchisees to get their local marketing programs
off to a smart, successful start.