2013 O’NEILL COLDWATER CLASSIC INVITATIONAL WILDCARD VOTING OPEN

2013 O’NEILL COLDWATER CLASSIC INVITATIONAL WILDCARD VOTING OPEN

Cast Your Vote at www.oneill.com/cwc Sept. 30 Through Oct. 6

SANTA CRUZ, Calif., Sept.30, 2013 – O'Neill is calling on the public to help determine four wildcards for the O'Neill Coldwater Classic Invitational at Steamer Lane, November 6-10, 2013. Eight finalists have already been determined and now the public gets to weigh in on the decision by going to www.oneill.com/cwc to vote.

Nearly 100 videos were submitted to the open call, of which eight standouts were determined as the finalists. Now you,the general public, can weigh in on who will make it into the main event for achance at the "winner take all" grand prize, a life-changing yearlong sponsorship from O'Neill Wetsuits including $50,000 in travel incentives and contest fees.

"It was great to get so many talented surfers submitting videos," said Shane Skelton, O'Neill Wetsuits, Marketing/Team Manager. "We are excited to see which surfers thegeneral public will vote into the four wildcard slots."

O'Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O'Neill took his unstoppable passion for surfing and used it to battle Mother Nature. Jack's initial vision of producingfunctional and innovative board riding products continues to lie at the core ofeverything the company does. From the first neoprene surf wetsuit and boardleash to the world's first stitchless board shorts. O'Neill will always becommitted to growing its reputation as one of the world's leading youth lifestyle brands based on being the First Name in the water.

While many things have changed since those humble beginnings, Jack's initial vision of producing functional and innovative board riding products continues to lie atthe core of everything the company does. O'Neill's core values — innovation instyle and technology — have seen the brand devote itself wholeheartedly to theevolution of the action sports lifestyle. Fromthe first ever neoprene wetsuit and leash, to the world's first stitchlessboardshorts and range of groundbreaking wearable electronics, O'Neill'sprogressive spirit will always drive the company forward. For moreinformation, please visit oneill.com/wetsuits

About SURFER

In 1960, SURFER Magazine began as the original. After along history of delivering provocative and insightful editorial features,revealing interviews and award winning state-of-the-art photography, SURFERremains the authoritative voice of the surfing world and thus earned themoniker "the bible of the sport." The SURFER brand has also grown toinclude Surfermag.com, Fantasy Surfer, and the SURFER message boards. All ofthese assets combine to make the SURFER network the most current and reliablechannel of information to the surf community. The magazine is published by Source Interlink's GrindMedia, which reaches more than 22-million active sportsenthusiasts through an integrated network of magazines, online properties,events and television programming. To learn more, visit surfermag.com.

About GrindMedia

Source Interlink Media's GrindMedia is the world's largest action/adventure/outdoor media company, with 29 leading media assetsfeaturing brands such as GrindTV.com, SURFER, SURFING, TransWorld SKATEboarding, Bike,POWDER, TransWorld Motocross, Snowboarder, Canoe & Kayak and more.GrindMedia reaches more than 40 million engaged consumers every month through its print, online, mobile, TV/video and events. Delivering significant reach across both action sports enthusiast and various in-market consumer audiences,GrindMedia also produces more than 40 leading events and webcasts such as Surfer Poll Awards, TransWorld SKATEboarding Awards, Powder Video Awards,Lowers Pro and EnduroCross. GrindMedia is also the exclusive action and adventure sports content provider for Yahoo! Sports. To learn more, visit grindmedia.com.