The “massive” in MOOCs has been limited so far to the number of people enrolled. Little understood or explored is the potential for the analysis of massive amounts of data on learning across thousands of learners. This presentation describes the data being collected by one early university partner in Coursera, how it is being used, and the plans to expand that use beyond what is currently being provided by Coursera. It will also describe the current barriers to more detailed research, what can be done to remove those barriers, and potential of MOOCs to advance learning research beyond existing perceptions of what can be achieved.