MARKETING ATTRIBUTION

Features of marketing attribution.

See the impact of every customer interaction.

Understand the complete sequence of events that lead to conversion, from web visits to email campaigns to display impressions and beyond. Adobe Analytics provides improved intelligence — including algorithmic and rules-based attribution models — so you can make better marketing investments

Algorithmic attribution

Leverage advanced statistics and machine learning to objectively determine the impact of each marketing touch along a customer’s journey toward conversion – so you can get a better understanding of campaign effectiveness.