HYPE

BERLIN

Why we are all hyped about Hype

No-one does prints cut & sew like Hype. Hype have fostered an enviable worldwide reputation for punchy and playful, bold and bona fide printwork: producing cogent, irresistible and significantly eloquent garments that can’t help but get noticed. And for AW15 label lovers and creative connoisseurs alike will be happy to see this brilliant brand of disorder shift itself into the world of cut & sew. Breathing new life into HYPE’s unconventional character by combining brand authenticity with a variety of essential wardrobe staples; the collection includes fitted shirts, rugby tops, longline rain macs fostering peaked hoods, structured coach jackets, anoraks imbued with an atlaspheric twist, luxury tracksuits and print sleeves. This collection embodies the brands progression undoubtedly, demonstrating an eclectic mix of high quality pieces which opt for subtle detailing that can be adapted to fit various styles and tastes, while still keeping the original HYPE. image firmly intact.