Avicii begins – Interactive Instagram story

Avicii begins is an interactive Instagram comic we created to promote Avicii’s new album “Stories”.

The story is about Dr Hush, an evil super villain that enslaved the world and banned all music. The mission is to infiltrate his broadcasting station and play the last remaining song in the world to awaken the people.

The story uses Instagram’s tagging functionality to let the reader decide how the story unfolds and which new song from the album that gets used to save the world.