How to Use Gamification to Boost Engagement at Your Next Event

Gamification is nothing new in events. Callum Gill, head of insight and innovation at creative experience agency, drp Group, explains to EventTech Talk that playing games, and the innate human love for competition and collaboration, is now well-established in our industry. In fact, from the humble ice-breaker through to complex team-building activities, lo-fi gamification solutions such as quizzes and scavenger hunts have been ubiquitous at events for a while.