Premiumisation in the UK Scotch whisky market

Premiumisation in the UK Scotch whisky market

I am a 4th year university student and I would like to request your collaboration in completing this questionnaire about premiumisation in the UK Scotch whisky market.

Since my thesis topic concerns only the UK Scotch whisky market; I am looking for respondents from the UK only to complete the questionnaire.

The information you provide will be extremely helpful for the successful completion of my degree. The anonymity of your responses is guaranteed and will be dealt with in the strictest of confidence. Thank you for your help and participation.

Re: Premiumisation in the UK Scotch whisky market

Steer clear of this, it looks like someone fishing for information. Someone else, also a "student", was asking the same question a while ago on the Connosr forum. Seems odd to me that more than one person is doing a thesis on Scotch whisky.

Re: Premiumisation in the UK Scotch whisky market

The survey asks around 20 questions about your whisky buying habbits along with a few more personal questions about income and age. It does not ask for an email address, telelphone number, postal address or your name.

It appears perfectly innocent to us, and over the years we've had a number of people researching whisky for university studies.