Outdoor advertising has 24-hour exposure and is viewed over and over again reinforcing the product or service attributes. It is a very effective means of reaching the entire population. The sheer size of a billboard creates a powerful visual impact on the audience that cannot be ignored. Unlike other media, outdoor cannot be turned off or thrown away by the consumer.

Billboards provide immeasurable benefits:

Targetability – Outdoor programs can be tailored to reach specific audiences. Unlike TV, radio, and newspaper, outdoor provides targeted messages without a lot of wasted circulation. You control where your message is received.

Delivery –During a thirty day period, an average billboard showing will reach more than three of every four adults in a market, with a frequency of 15 times each.

Continuity – You can’t turn off or tune out a billboard! Outdoor advertising provides a continuous presence.

EVERY OUT OF HOME AD DOLLAR GENERATES $5.97 IN SALES

For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising receive a greater share of campaign dollars in the average media mix, OOH produces a higher return on investment (ROI). Learn More.

IS IT JUST US, OR ARE BILLBOARDS GETTING BETTER?

The idea that a citizen or company can use billboards to spread a personal message, like McDormand's character does in the movie, Three Billboards Outside Ebbing, Missouri, is suddenly catching fire. Learn More.

Out of Home is Cheaper Than Facebook

If I were to ask you what’s a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, i.e. Billboards. Learn More.

Media Kit

Testimonial

Heather Wilson of Landry’s Inc.:“Holly McBrayer has been an excellent account executive, providing relevant and strategic billboard locations for our advertising needs. She has helped us with numerous billboard campaigns - all providing positive marketing outcomes.”

Susan Kollaja of Thomason Interiors:"We have seen a dramatic increase in foot traffic with the new billboards!"

Dennis Laviage at C & D:"Billboards have become a critical part of the marketing plan of C & D Scrap Metal. They have not only proven to do a tremendous job alone, but they also work incredibly in conjunction with our various television and radio advertisements. I would strongly recommend SignAd's quality staff to help satisfy your billboard needs."

Melissa Morgan of Eskimo Hut:

“Holly has been a wonderful help to our company! She is wonderful at giving us a variety of outdoor available options in a timely manner and is always eager to help and answer any questions we have. She makes it a breeze to secure billboards, a process that can be very confusing and daunting. We look forward to many more years of advertising with SignAd and Holly!”

Robbis Storm of Storms Restaurant wrote:"We've worked with SIGNAD and their agent, Holly McBrayer, for several years. They've done a good job and we're happy with them."

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