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Prime Day Causes 14,000% Spike in Roomba Sales

Prime Day was a huge success for Amazon, says Amazon. 14,000 iRobot Roomba 595 Pet Vacuum Cleaning Robots were sold on Amazon on Prime Day, compared to 1 the previous Wednesday. That’s an increase of 14,000%.

That’s right. Despite all the consumer backlash, Greg Greeley, Vice President of Amazon Prime, says Prime Day was a huge success. Customers worldwide ordered an astonishing 398 items per second and saved millions on Prime Day deals, and worldwide order growth increased 266% over the same day last year and 18% more than Black Friday 2014

And… Wait for it…

“Going into this, we weren’t sure whether Prime Day would be a one-time thing or if it would become an annual event,” Greeley said in a press release issued by Amazon today. “After yesterday’s results, we’ll definitely be doing this again.”

Time to break out the confetti cannon. I mean, that’s something you’ve got to do when on Prime Day, you sell 28,000 Rubbermaid 42-Piece Easy Find Lid Food Storage Sets, compared to 428 the previous Wednesday, all while creating a ginormous backlash on social media.

Amazon is big on creating metrics that make you go hmmm. So let’s put Prime Day into proper perspective. And the best way to start is to look at how ChannelAdvisor’s clients did selling on Amazon on Prime Day.

ChannelAdvisor clients achieved 97% of the sales on Prime Day that they had on Black Friday 2014 on a same-store sales basis, as well as 60% of the sales on Prime Day that they had on Cyber Monday 2014. And ChannelAdvisor Executive Chairman Scot Wingo said he can confirm that “Deal Velocity (unit volume/time)” was at or greater than Black Friday levels, as Amazon has reported.

“What this means is effectively Amazon delivered on the pitch and they came within 3% of delivering a holiday sale in July that was the size of Black Friday,” Wingo said. “In the first time trying this event, Amazon has created a summer shopping holiday as big as Black Friday. Amazon has exceeded our expectations for Prime Day.”

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Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?