Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 14.3%, resulting in a market volume of £7m by 2023.

User penetration is 7.8% in 2019 and is expected to hit 10.2% by 2023.

The average revenue per user (ARPU) currently amounts to £1.55.

In global comparison, most revenue is generated in United States (£467m in 2019).

Show more

The Apps segment includes fitness and nutrition apps e.g. calorie counters, nutrition diaries and apps for detecting /tracking/ analyzing and sharing vitality and fitness achievements (e.g. Runtastic). Also included are desktop versions that additionally provide an app for the user (e.g. freeletics). Apps that focus on specific diseases (e.g. diabetes apps) are excluded as well as Apps that do not provide any options to directly measure or analyze vitality and fitness achievements (e.g. exercise tutorials or nutrition lexicons). The user base covers paying and non-paying customers. The revenue figures only include revenues generated from paid app downloads, premium/full versions and in-app purchases; eCommerce and advertising revenues are not included.

Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

Global Comparison – User Penetration:

The “User Penetration” tab shows a comparison of user penetration rates for 50 of the world’s leading digital economies in the selected market (market segment, region) and year.

A definition and detailed explanation of the displayed markets can be found here.×

XLS Download

Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2017

2018

2019

2020

2021

2022

2023

CAGR(2017-2023)

Internet penetration in %

Percentage of individuals in the selected region using the internet | Source: Statista

Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés) that are valued at wholesale prices. | Source: Statista

xxx

xxx

xxx

x,xxx

x,xxx

x,xxx

x,xxx

Alcohol, tobacco in £

Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés) that are valued at wholesale prices. | Source: Statista

xx

xx

xx

xx

xx

xxx

xxx

Clothing, footwear in £

Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista

Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista

Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista

Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista

xxx

xxx

xxx

xxx

xxx

xxx

xxx

Other in £

Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.