seo

In attempt to foil “black hat” SEO approaches, the Google spider is starting to read external CSS and javascript files. This is good news for reputable site owners. Tip: make sure Google can reach you.

We’re migrating our corporate brochureware site to Wordpress. A few days into the project, we discuss project scope, plugins, url structures. Progress is slow due to the holidays but no major bumps in the road so far.

Once on a visit to Google, I heard a senior exec describe Google’s take on relationship between paid and natural search. This was some time ago, so I’m paraphrasing from memory, but he said something to the effect that the left side of the screen (organic, unpaid) was for the voice of the people — blogs, reviews, rants — whereas the right rail (paid) was for commerce. “If you’re a commerce site, you need to pay for your space on the page,” he said.

David set off a storm of righteous indignation from those who work hard in the SEO space, but part of the reason for his rant and mine is the great preponderance of hokum out there that has been spewed by the not so hard-working, not-so ethical members of the SEO community.

SEM Pricing: Bundled Prices vs A La Carte. Are you better off buying services for SEM, CSE, Affiliate Management, and SEO all under one price structure, or buying each service separately? George Michie discusses the value of the a la carte model.