Taxi riders will soon have one less way to hail a New York City cab with their phones as a large app-driven service pulls out of the U.S. market.

London-based Hailo Network Ltd., whose eponymous app was among the first to start linking New York City cabs and passengers via phones last year, said on Tuesday it would withdraw from North America and part ways with one of its founders amid intense competition from companies such as Uber Technologies Inc., Lyft Inc. and GetTaxi Inc.