Betas boots up on Amazon’s Prime Instant Video in the UK

Amazon’s original comedy show Betas has booted up on Prime Instant Video in the UK.

All 11 episodes of the first season – full of apps, coding and debauchery – will be available for Amazon Prime members to stream through the new Prime Instant Video service in the UK at once and in full high-definition from March 14 2014.

Starring Golden Globe-nominee Ed Begley Jr (Arrested Development, St. Elsewhere), Joe Dinicol, Karan Soni, Jon Daly and Charlie Saxton, the series follows four wanna-be entrepreneurs in the land of Silicon Valley start-ups as they develop their new dating and social app “BRB”, whilst desperately trying to win over investors and spread the word about the app they think will change the face of social media.

“Like, oh my god! Encino is like so bitchen.” – the valley guys of Betas plus girl, an Amazon Studios original

“Betas was an incredibly popular pilot when it was released in the UK last April and the show has already gone on to be a huge hit in the US. It’s punchy, funny and captures the fast-moving world of tech-startups in a comical and entertaining way” said Helen Cowley, head of Programming at Amazon Instant Video, UK.

“The humour is very similar to The Inbetweeners and Big Bang Theory… but at the same time in a class of its own. Fans of great comedy should definitely take a look. We think they’ll love it.”

Amazon has adopted different strategies for original series in the UK and US. Betas was released in the US on a weekly schedule, but for the UK market the company waited until the service was rebranded from Lovefilm Instant to release the whole series.