Why hire a content designer

A content designer is a hybrid role increasingly in demand across the public sector. When you hire a content designer, you’re not just hiring a copywriter or a web editor. You’re hiring someone with the skills to understand what people need from your website or service, and how best to structure your content to meet those needs.

Content designer skills

A good content designer:

uses data from user research and analytics to inform their decisions and approach

knows how people search and read online, and designs content accordingly

you’ve got a big new content strategy from a design agency, and you need someone to make the strategy a reality

“Scroll content designers played a vital role in helping Defra to reduce their guidance on GOV.UK by over 80%, making it quicker for users to access and easier for them to understand how to comply with the law.”Project Manager, Smarter Guidance, Defra – read the case study.