DESTINATION: VIDEO

ST. LOUIS -- Supermarkets have transformed video rental into a destination in this market. The grocery channel has become a dominant force in video by dedicating space and positioning departments in prominent, up-front locations; investing in inventory with a large percentage of titles devoted to new releases, and getting exposure through advertising.Each of the four major chains here operates large,

ST. LOUIS -- Supermarkets have transformed video rental into a destination in this market. The grocery channel has become a dominant force in video by dedicating space and positioning departments in prominent, up-front locations; investing in inventory with a large percentage of titles devoted to new releases, and getting exposure through advertising.

Each of the four major chains here operates large, live-inventory departments that serve as destination shops within the supermarkets t