Timberland’s Lifestyle Push

The brand's evolution into a full-fledged lifestyle brand for men, women and children is top of mind for Timo Schmidt-Eisenhart.

MILAN — Timberland’s evolution into a full-fledged lifestyle brand for men, women and children is top of mind for Timo Schmidt-Eisenhart, who joined the brand as vice president and general manager for Europe last June.

In an exclusive interview, Schmidt-Eisenhart expressed what he considers a “realistic” point of view, while remaining unfazed by the challenges in the European market. Unlike several competitors, Timberland is performing well in the region, said the Swiss-German executive.

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