TWIT­TER'S TRYST WITH E-COM­MERCE

Twit­ter has started test­ing its Buy op­tion on a small scale in the United States.

MO­BILE USERS OF TWIT­TER WERE GIVEN THE OP­TION TO DI­RECTLY BUY PROD­UCTS THEY SAW ON THEIR TIME­LINE. TWEETS FROM A FEW BRANDS, ARTISTS AND CHAR­I­TIES HAVE STARTED COM­ING WITH THE ‘BUY' BUT­TON WHICH REDI­RECTS THE USER TO A PAGE WHICH PRO­VIDES AD­DI­TIONAL DE­TAILS AND RE­CEIVES SHIPPING IN­FOR­MA­TION. ONCE CON­FIRMED, OR­DER IN­FOR­MA­TION IS SENT TO THE MER­CHANT FOR DE­LIV­ERY, AND THE USER IS RE­TURNED TO THEIR TWIT­TER FEED.