In a race to establish a niche in the rapidly growing ASP market, global software company Cincom yesterday unveiled its own ASP offering.

With the intention of serving as a step ladder for small to mid-size organizations to rapidly implement e-business strategies through software and technology infrastructure, Cincom Systems Inc. (Cincinnati, Ohio) brought to market CinAPPS.

Pat Dowling, Cincom general manger, described CinAPPS' target market as companies with $1 million up to $100 million in annual revenue or 10 to 1,000 employees. "Cincom already sells direct to the large enterprises," he said. "With CinAPPS, we can hit all angles of the market."

ASP News learned that the company went live with its first client, commercial laundry equipment manufacturer Pellerin Milnor, in February and plans to issue a release next month.

"We anticipate growing to 20 to 40 customers by year end," said Dowling. During year two, the company plans to have 100 to 200 clients. "By year three and four, the growth should be exponential," he said.

Dowling pointed out that CinAPPS is backed by the 30-year history and stability of Cincom.