Tag Archives: mass email campaign

It becomes quite tough to identify and decide when to end your bulk email campaign. When your email campaign is running successfully or it is having its bad days, in both the scenarios, it is difficult to take the right decision of the time of ending it. Let us discuss these situations and find a perfect solution for the decision on a perfect ending. It cannot be over looked that there is no particular method or rule to conclude your mass email campaign at the right time, but there are a number of different criteria which have to be considered while taking this decision.

The right time of your mass email campaign

Some email marketing campaigns are designed to reach a specific, time limited goal, like obtaining donations for some charity or obtaining voters’ support during elections. When the goal of these email campaign is reached that is, if the amount needed for the charity is collected or the elections are over, it is logical that the email campaign should end, however successful it might have been. In such a case, there should be no second thoughts or difficulty in taking the decision of ending the campaign.

When we think about a email campaign that is not working out results, we have to take into account a few criteria to take a decision whether to end the campaign or not. You might have to weigh some facts like the amount of investment you are putting in, the prediction of possibility of success in the near future based on the metrics and reports obtained, etc. If the email marketer is putting in much effort in terms of time and money from a long period of time, and still is unable to generate results, it is a good option to end the email campaign then and there, and think about new ideas and tactics which could work out. But if there is not much of an effort being put in into the campaign and if there is still scope to see any future development, the campaign can be carried on for some more time and wait for results.

Some campaigns are of the nature of continuity, and need to be continuously sent out to keep providing information and knowledge to your recipients and also have long term subject and offers to be delivered. Such bulk email campaigns need not be ended and can run on a long term basis.

Viral email marketing is that which is done by asking your recipients to do the email marketing for you. You can have these recipients of yours forward your message further to their associates. This increases the exposure of your marketing campaign and also the chances of prospective customers seeing your product or services. It is a way to reach out to a larger audience through channels….

Benefits of Viral email marketing

Though the term viral has a negative impact and it is synonymous to many disturbingly suspicious elements in the real and virtual world, Email marketing has given this term a new meaning and image. Viral email marketing has the capability to boost your sales in a particularly systematic and interesting fashion.

Viral email marketing is that which is done by asking your recipients to do the email marketing for you. You can have these recipients of yours forward your message further to their associates. This increases the exposure of your mass email campaign and also the chances of prospective customers seeing your product or services. It is a way to reach out to a larger audience through channels.

Hotmail, for instance, uses viral email marketing as its tool to get more users sign-up with them. They do this by attaching a link (which says “sign-up now for free account”) in every email that is sent from their existing users to new users.

Persuade your recipients somehow, to forward your messages to others. Convince them by any means, offer them discounts, other offers or even if necessary, offer them commission percentage on the emails opened, sign-ups and the sales you make.

If your email also contains a button which allows the recipient to place an order and buy at the instant, you are liable to generate revenues beyond your original mailing lists’s potential.

You can customize your mass email campaign with various links when you use a sophisticated and technically perfect email service. You can also keep a track of the number of times your email has been forwarded and your new subscribers.

So apparently, Viral Email Marketing is working increasingly .And it makes sense too. The more exposure your mass email campaign gets, the more it is bound to succeed and generate revenues. For an instance when you send a mass email campaign traditionally without using the viral kind of marketing in it, it is bound to end up in inboxes less than or (most rarely) equal to the number of emails in your mailing list. But with Viral marketing, it is bound to end up in more inboxes than the number of your recipients!