Microsoft DreamSpark Website Redesign

Microsoft DreamSpark enables students to download Microsoft developer tools to unlock their creative potential—in turn, allowing them to pursue a path to academic (and ultimately career) success in technical design, technology, math, science, and engineering.
Challenge: Merge MSDN AA and DreamSpark’s online entities through a simple, but evocative website to achieve DreamSpark’s goals for all user types with deeper immersion and online loyalty.
Solution: Through extensive requirements and documentation, we recommended a strategic, eCommerce-like IA accommodating students, educators, and institutions for immediate (unencumbered) access. The friendly and engaging aesthetic direction followed the Microsoft Student Brand Identity Guidelines, while the intuitive UI / UX met Microsoft DreamSpark’s business goals of increasing breadth and reach.
Result: A powerful, but simple site in terms of navigation and user-flow. Creating a clear pathway for students, teachers, and educators to have access to software / educational information “on-demand”.