From locally-owned businesses, to multinational brands, companies of all sizes are investing in content marketing to acquire new customers and increase business from existing ones. Creating content is only half the battle though. Getting the right audience to see it – and take action – is the harder part.

This session will explore free and cost-effective content distribution hacks employed by startups to get more web traffic, social media shares and customers.

While it's true that there isn't just one person that can handle all aspects of content marketing, I do believe that there needs to be a leader - a marketing-minded person that understands the content marketing landscape and is able to figure out which projects need to be done and how they should be executed.

Lack of time to create content is the main reason but it's not the only one. Heidi Cohen builds on the results of that great survey to come out with a convincing list of reasons why content marketers should embrace content curation.

carefully selected references, out of the big business projects driven by marketing. Here are some very fine inetractive work, listed and reviewed.

It would then be a good idea to carry on with rich media articles produced by the New York Times, The Guardian or smaller and newer media outlet taking full advantage of all that the digital age can offer in terms of user experience.

Lots of journalists tend to see this kind of articles as a gimmick that prevent the readers from reading the actual press article - and sometimes it does. But well balanced, I'm convinced that all medias contribute to the immersion. There's room for text & pictures, along with moving pictures (thru WebGL) that blur the line with video, for soundbytes and field recordings, for videos, cartoon animations, etc...

Social media has been the answer that marketers have been looking for to elevate their efforts. Since the advent of the internet, they consider it as a quick marketing ground to be influential—with a single click, their content can reach a wider scope around the world, their message can be repeatedly executed and delivered in a creative manner.

Marketers use social media actively for their various marketing efforts. According to the Social Media Examiner’s 2014 Social Media Marketing Industry Report, 92% of marketers indicated that social media is highly relevant for their businesses; and this finding is relatively higher than 86% from last year’s results. With various social media platforms available, most marketers jump into the bandwagon by posting instantly, but all they get are paid likes, with no engagement at all. Is this what we want to achieve?

In order to win the marketing influence game, incorporating the science and art of persuasion is a must. But how do you do it?

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.