Crystal
Classics has been named the winner of the Daniel
Swarovski Award for the second time! This
prestigious award is giving to the top Swarovski
retailer in the United States. Crystal Classics is the only company to win this special award
from Swarovski twice.
Crystal
Classics is the largest retailer of Swarovski
Crystal and Swarovski Jewelry in the country.
Crystal Classics is proud of this recognition
for our outstanding customer service and
warehouse staff and their efforts and commitment
to our customers. Thank you for your support and
patronage!

Swarovski
- A brilliant company
Pioneers
were always way ahead of their time. In their
minds they conceived the inconceivable. In their
fantasies they created the impossible. When he
invented an automatic cutting machine at the end
of the 19th Century, Daniel Swarovski opened the
door to a world of fantasy.The
magic word was crystal. A raw material, which
even the most ancient cultures ascribed
beneficial, valuable, indeed miraculous
properties. This fascinating material
transformed the world of fashion and beauty into
a seductively sparkling universe. It inspired
the human race and enriched both art and
culture.Inspired by nature's display of colors at the North Pole, the northern lights, the glamourous Aurora Borealis crystal effect was created in the 1950's, in association with French designer Christian Dior.

In 1977, Swarovski first entered the jewelry and fashion market, starting with the United States. More than a decade later, it spread to Great Britain and the rest of Europe. The fantastic, subtle jewelry pieces have enthused fashionistas and classic jewelry lovers alike and have placed Swarovksi's jewelry among the most cherished in today's fashion world.

The phenomenal interest of crystal enthusiasts and collectors led to the foundation of the Swarovski Collectors Society in 1987. In the same year, the first edition of the SCS Magazine for members was first published. Then, the emotional interpretation of intimacy and togetherness - the Lovebirds - was created as the first SCS Annual Edition. Today, the SCS, renamed Swarovski Crystal Society, has more than 400,000 members in 35 countries worldwide.

The Kristallwelten - a crystalized fantasy world created in the home town of Swarovski, Wattens - celebrated its opening in 1995 on the occasion of Swarovski's 100-year jubilee. The second most visited tourist attraction in Austria has been seen by more than 7 million crystal lovers since its opening and is almost considered as a place of pilgrimage.

Today
crystal has become part of the connection
between people. A ray of joy, which we would
like to share with you.

Born to a glass cutter in North Bohemia, today a part of the Czech Republic, young Daniel Swarovski completed a two-year apprenticeship in his father's small factory. Here, he gained expertise in cutting glass.

During this time, in 1892, he invented a machine that revolutionized the process of crystal cutting. He filed for patents soon after. In 1895, he founded the company Swarovski. He realized that he needed more water, power and a factory building in order for his plans to manifest. In addition, he needed to move away from competitiors to keep his inventions a secret. So, he chose to settle in Wattens, Tyrol.

In 1976, the first Silver Crystal Mouse was the first ever figurine created using chandelier parts. Representative of the Olympic Winter Games taking place in Innsbruck at the time, it also marked a historical step forward in the world of crystal. A Replica Mouse is available today.