Graphic Design: Introduction to Branding

Branding is a vital part of design and visual communication, and learning to understanding how to create cohesive visual identity is part of this 3 week branding short course. Learners will be briefed for a brand identity project and each learner will carry this out as their personal project over the course of the week.

Week 1

Week 2

Week 3

Introduction to Graphic Design

Introduction to Branding

Project Briefing

Research boards.

Initial Ideas and development

Self-directed study

Introduction to brand guidelines and examples

Applying brand (introducing it in print and online examples)

Using software to develop

Tutor support

Finalising brand

Presenting/pitching your brand identity to tutor/peers.

You will be guided through the basics of design, with small workshops, activities short presentations and group crits. In addition to this you will be given self-directed study time during the sessions to work on and develop your brand, during this time you are encouraged to be autonomous and self-guided in your work using all the skills and knowledge from presentations and workshops to feed into your personal project response to the brief.

Please bring a sketchbook and pens to document your design process and work over the course. (An example of suitable sketchbook here. Also please ensure you have USB stick to save your files and documents onto and to keep any shared resources during any software sessions.

Outcome

Once you have completed the course, you will then be able to:

Have an understanding of basic design principles

How typography can be used and treated in layout

How to develop a basic visual identity

Learners will also have a finished brand identity.

Course requirements

Please bring a sketchbook and pens to document your design process and work over the course. (An example of suitable sketchbook here. Also please ensure you have USB stick to save your files and documents onto and to keep any shared resources during any software sessions.

Basic IT skills, for example being able to use the web browser/internet as well required to commence the course. A basic understanding and previous use of the adobe software is strongly recommended as we software will be used in the final sessions. We recommend you go on Introduction to Adobe Software Course prior to attending this.