The formulaic way to get your record in motion is to grab a decent R&B singer with a generic radio-friendly yet suggestive hook and place them alongside a guest spot from someone with a knack for feature spots. That seems to be the approach these days, especially with rappers fighting tooth and nail for radio play. Not to say that it’s the only option, but it’s the choice Texas rhymer Chamillionaire made when he released “Make A Movie.”

Thankfully, Cham isn’t a subpar emcee who’s grasping at straws for commercial acceptance. With two well-received albums under his belt, there is no doubt that his next project will fall in line with his previous outings, even if it takes a sugar-coated single to get it released.

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As Amp pointed out, I may be the last man left on Earth who still supports Cham. Ultimate Victory was a great album and I enjoyed it more than I did Sound of Revenge (which I liked). That and Cham is a humble G who gets shafted by Universal every chance they get. I’ll be waiting for venom to drop, but till then, I’ll just bump the Mixtape Messiah series.

06.23.10 at 11:28 am

Mortis

Cham has buried Tony Henry who sung the Stuck In The Ghetto skit on Ultimate Victory. 3 years later and Tony doesn’t have an album out. Complete joke. Cham is a bust. Don’t support him until he gets behind Tony Henry.

I still like Cham and think the song is legit. I’m more a fan of his older stuff but I can get into this too. I saw a clip about Cham today and thought I’d share it with whatever fans are left. Here’s the link to the site, you can search for the video there: [www.inthemo.com]