“It’s not an accurate label, I reject all these labels,” Rubio said during an interview with Sean Hannity on Fox News. “Those are things the media comes up with because it makes it easier for them to cover political news.”

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Rubio reminded Hannity that he ran against “establishment” candidate Charlie Crist for the Senate from Florida, and many of the same establishment people that opposed him in that race were part of Bush’s presidential campaign. He added that he was fine being attacked from both sides of the Republican spectrum, but would continue campaigning to unite the Republican party.

“I’m not complaining, look when you get into this race, when people want to come after you, they have a right to do it under the First Amendment,” he said.

When asked how he would define success in the New Hampshire primary, Rubio said he would continue to work hard to get as many votes and delegates as possible.

“Ultimately, elections like everything in life is in God’s hands, so whatever God’s will is, we’ll accept, but we’re going to work hard,” he said.