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3 Ways to Improve Your Small Business Website

October 8, 2014

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By: Janice Thompson

Accountant

ekitez infotech

If you’re a shop owner, then your shop front is one of the most important things for bringing in business. If you have an e-commerce site then it’s no different. In fact, retailers that have both a physical shop and an online presence have reported an average of 23% growth.

Here are the top five things that will improve your small business website.

The Right Design

The design of your website is really important for the usability for potential customers. The easier it is to use, to navigate and for your customers to get the information that they need and to buy your products from you.

You should also make sure that your design is responsive, so it works for tablets and mobiles as well as desktop. More than 50% of searches start on a mobile device. So, if your site isn’t user-friendly on a mobile device, then you have potentially lost that custom. Allowing people to buy securely from your mobile site, will also improve your sales. The International Data Corp. has predicted that by 2015 mobile web usage will outpace desktop.

Analytics

As a business owner, you’ll need to know how users behave on their websites, which will enable you to understand how to optimise it to help you to grow your own online business. Analytics tools like Google Analytics or Crazy Egg can help you see where your users come from and what journey they go through before they become a customer, or at least part of it.

You should check this every month or so, analysing the data and coming up with ways to make the most of this information. Think about your business goals and how you can use this data to help work towards them.

Content

Good quality content is essential for a good website. There is so much advice on the internet when it comes to content, but to work well it needs to be interesting and engaging. Whether it’s video, copy or any other type of content, it needs to be really good quality.

Use content to solve a problem for your users. This online calculator is a good example of an online tool that helps users quickly and easily calculate the value of their house, making the whole task significantly less daunting.

Your content also needs to be kept fresh, up to date and exciting, both for users and for SEO purposes.