Tag "Social Media"

Star Wars: The Last Jedi opened to a mammoth $220 million over its first weekend, a record for 2017 and second of all time to its older sibling, Star Wars: The Force Awakens. The silver medals didn’t end there, however, as it also secured the second biggest Thursday preview tally

Warner Bros/New Line’s It broke just about every record possible this September when it opened to $123 million over it first weekend. The film set a new high-water mark for the biggest September opening (beating Hotel Transylvania 2’s $48 million), smashed Paranormal Activity 3’s six-year-old record for the biggest R-rated

A last-minute comeback by the New England Patriots over the Atlanta Falcons kept viewers glued to their TV sets for Super Bowl 51, one of the most exciting championship games in football history. Interspersed within the broadcast were 66 different commercials costing a reported $5 million per 30 seconds of

There are currently over 120 wide releases scheduled for release in 2017, among them numerous big-budget tentpoles hoping to propel their respective studios to the promised land of record-breaking revenues. Traditionally, pundits look at factors such as franchise history, sequel performance, and stars’ recent box office power to gauge their

One of the distinct benefits of tracking social media for all major theatrical releases is that it allows us to spot trends and nuances within the data that help us draw conclusions about entire genres, seasons, and stars. The flip side, however, is that the social media landscape is constantly

In recent years social media has played an increasingly important role in the marketing of films. Facebook opened its doors in 2004, Twitter followed in 2006, and both quickly began to make an impact on how films were marketed and awareness built. Twitter in particular gained early notoriety as many