U.S. Military Now Selling Hot Sauce

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Feeling patriotic but don't know how to show it? Try putting a little more hot sauce in your life — military brand hot sauce, that is. The military is placing its brand on a range of items, from cologne to bird feeders to, yes, hot sauce.

According to The Washington Post, the military realized that it has more than just manpower; it has brand power. The Army "is one of the most unique brands on the market right now," Jasen Wright, director of brand management for the Beanstalk Group, the Army's licensing agency, told the paper. Military services have started issuing licenses for usage of the slogans and emblems of each branch. Of course, not just any company will be able to use the military brand to sell its product. Sex, alcohol, and politics are off limits.

But condiments are approved. A collection of hot sauces and BBQ sauces are now available, each branded for a different branch of the military with a clever corresponding slogan. For example, the U.S. Marines Corps Hot Sauce touts that, "It'll make you stand at attention!" The U.S. Air Force BBQ Sauce brags that, "It'll make your taste buds soar!" And the U.S. Navy Hot Sauce advertises that, "It'll put the wind in your sails!" Each bottle retails for $6.99.