On Thursday, January 19, to kick off the first night of the 2012 Winter NAMM Show, Dunlop was out in force at the first ever Rock & Roll Roast, put together by Guitar World and sponsored by Dunlop and other companies such as Epiphone and Marshall.

The guest of honor was none other than metal guitar god and Dunlop artist Zakk Wylde. He took a hilarious, two-hour long beating at the hands of hostess Sharon Osbourne; Dunlop artists Duff McKagan, Scott Ian and Corey Taylor; wrestler Chris Jericho; and comedians Brian Posehn and Jim Norton among several others. The roast was appropriately caustic, raunchy, and outrageous, and at the conclusion of the show, Zakk delivered his own hilarious tactical nuclear strikes against the gathered roasters.

Not a moment passed without howls of laughter, shocked gasps, or shouts of “Oh no!”

Proceeds for the show will go to MusiCares, a charity that helps musicians who suffer from substance abuse.