Joe Cassara, 30, of Webster is the founder and CEO of You Need My Guy, a company provides reviews about a community's best service providers.

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Joe Cassara's You Need My Guy website puts a new twist on a combination of social media and business reviews.

At You Need My Guy, user's accounts are linked to social network, such as Twitter and Facebook so when visitors search for a provider, like a car repair shop, a painter or a lawyer, they will see who friends used.

"I like to think of this as organizing word of mouth," said Cassara, 30, of Webster. ...