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Creative Editor, Paid MediaThe Search Agency, Inc.

THIS JOB HAS EXPIRED

The SEM Creative Editor will create, test, and optimize keywords and messaging for top-tier clients with the goal of maximizing reach, awareness, and new customer acquisition. You will be responsible for building organized account structures for top companies to ensure relevant ad copy appears for all available SERP queries. The creative editor is responsible for writing, testing, and reporting on all new SEM initiatives and be in charge of keyword development, organization, and analysis as it relates to the structure for presenting clients? ads online.

Key Responsibilities
Work closely with Account Managers, Web Experts, etc. to create unique and optimized search and display campaigns.
Develop and organize keywords into a strategic campaign structure that puts client ads in front of highly relevant online searchers.
Work creatively and analytically to change underperforming SEM initiatives by addressing issues with landing page relevance, quality score, and account structure.
Ability to act quickly and proactively for client success in a deadline-driven environment.

Skills/Qualifications
Proven writing and communication excellence. Editorial and/or marketing experience in an online, magazine, book or other publishing environment is a plus.
Great attention to detail and organization.
Intuitive/creative thinker.
Outstanding computer and online search skills, including solid knowledge of Microsoft Word and Excel.
Ability to function independently and as part of a team.
Adaptability to a changing environment quickly and easily.
Manage multiple assignments and prioritize work while meeting deadlines.
Resolve complex editorial challenges in a professional and timely manner.
Professional demeanor.
Bachelors in Marketing, English, Journalism, or Communications preferred.
Fun, smart, energetic people will move to the top of the candidate list.