Sales of video games via downloads may surpass physical copies for the first time this holiday season. However, games in physical formats continue to dominate sales overall. “While it is clear that digital downloading is growing, … we see that within consoles and portables, new physical software represented 67 percent of spending for the 12 months ending September 2015, with digital downloads and DLC representing the remaining 33 percent,” said Liam Callahan, games industry analyst at NPD Group.