LANSING, MI — Progress Michigan, a liberal advocacy group closely aligned with labor unions, is launching a new online campaign that will focus on Republican Gov. Rick Snyder's alleged shortcomings in the lead-up to the 2014 election.

The "Snyder Fails" website and social media accounts, which went live Tuesday morning, will be frequently updated with content designed to engage Michigan residents with the governor's "right-wing agenda," according to Progress Michigan.

"Snyder has shown over his tenure that he favors giving handouts to big business, while leaving the scraps for working families," said Sam Inglot, a former Lansing City Pulse reporter who will serve as project director for the new campaign. "Snyder has failed Michigan as a leader."

The website will include original blog posts, multimedia and a "by the numbers" section promoted as an alternative to the governor's own metrics dashboards published on the state's website.

Snyder has not formally announced his own re-election plans, but his campaign is already active and launched a handful of new web URLs and social media accounts promoting the "One Successful Nerd" television commercial. He is expected to face former Congressman Mark Schauer, a Democrat, in the general election.

"Governor Snyder is staying positive and focused on the Michigan comeback rather than sidetracked by negative attacks from special interest groups who seek to return Michigan to the failed policies of the past," John Yob, a spokesperson for the Rick Snyder For Michigan campaign committee, said in response to the new website.

Progress Michigan is a non-profit advocacy group and communications shop. It's board of directors includes representatives from the United Auto Workers union, Michigan Education Association and Metro Detroit AFL-CIO.

Unions, burned by Snyder's decision to sign controversial right-to-work legislation last year, are expectedly to actively fight against Snyder's re-election. The national AFL-CIO has discussed plans to target Michigan in 2014.

Editor's note: This post was updated with a response from a spokesperson for the Rick Snyder For Michigan campaign committee.

Jonathan Oosting is a Capitol reporter for MLive Media Group. Email him, find him on Google+ or follow him on Twitter.