Toon and actor

Aesthetic research.
From post 2 top 25 animated movie rank, decided to Look up the posters of those movies, age rating, genre and how they marketed their films.

Shrek 2 2004
Age rating: U
Animation, Adventure, Comedy

“Shrek and Fiona is married and meets the parents. People try to get Shrek away. “
Blue sky background, negative space between the 2 In the middle with the characters on the side.

Shrek the Third (2007)

Age rating: U
Genre listed: Animation, Adventure, Comedy
5 characters in display, Shrek right In the middle of the poster, Fiona direction to Shrek and the donkeys eyes lead the viewer right to the middle.

They partnered with McDonalds and released Shrek glasses in happy meals.
The released quote” Shrek-shaped pasta in Australia , Fiona Salad in Latin America, carrot sticks, organic milk and fruit bags in the U.K.”

Finding Nemo (2003)
Age Certificate : u
Genre Listed : Animation, Adventure, Comedy.
Blue, white text underlined like a wave, the clown fish is relatively small in the poster, beam of light, swarm of fish, example of their previous successful film, date.
Themes: to survive, dead mother, a father trying to find a kid, Fish.

Finding dory (2016)

Finding dory marketing
Quotes from article:

They held a giveaway, the voice actor of “dory”Promoted the film by talking about it in her tv talk show, this reached out to parents of children that could take their kid to watch the film. Making at least 2 sales per kid going to watch the film, since a child is normally accompanied by an adult.

When the trailer came out with 2 female adults push a stroller, people thought the humans was lesbians. The controversy trended on social media and even the newspapers created articles about it. Most people was positive about the idea of a lesbian couple however some was completely against it and wanted to boycott it.

Found these statistics of the age of people, gender and their other interests, that searched up finding dory or Pixar in general. Could not find statistics for young children or actual statistics of the age of the audience who went and saw the actual movie.In conclusion: going to think about the type of people that like a certain genre and what other things they may be more likely to like is well, to incorporate that to In the concept.

Toy story 3 2010
Age Certificate: U
Genre Listed : Animation, Adventure, Comedy.
Quote “The toys are mistakenly delivered to a day-care centre instead of the attic right before Andy leaves for college,” “Woody’s job to convince the others they weren’t abandoned”
Everyone is hiding behind the main character, a box, a window, colourful.

Toy story 3 promotional campaign

Because of the 15 year gap between the first movie and toy story 3, due to once child character in the movie is going to collage, roughly the age of the first generations either at or ready to go to collage.
They placed flyers for the request of drivers to work at ”pizza planet” a fake location in the movie around selected colleges. The flyers directed people to a facebook page about the toys story 3 screening.

Despicable Me 2 (2013)

They placed the most popular characters in the movie poster the minions.
Age rating: U
Genres listed : Animation, Adventure, Comedy
In their first movie poster of the Despicable me, they placed the main characters in, no displaying there faces and a hoard of minions. Dark colours. Comparing This movie poster and their second movie they have shifted the focus on the characters.Quote” the companies are expected to spend more than $254 million traditional media like TV, print, radio, outdoor, in-theater, in-store and online ads”They also partnered with McDonalds, toysrus,.”

In Hong Kong they had mini themed play area and photo opportunity’s. This allowed people to take photos with the life sized figures, share on social media and people they know would find out about the movie and possible share it on to people they know. In a shopping centre. Mcdonald had done an exclusive Hong Kong minion themed menu “summer bello party”.
In conclusion: Need to think about the region and what marking campaign is suitable for different places. Need to consider a Anthropomorphic character, since it may be more marketable then humans, like what the despicable me has done.

(Primary research photos of the cup and tic tacs )They created a line of minion tick tacs for their despicable me line.

Cinema audience distribution in the United Kingdom (UK) as of 2014, by age and gender

Most common age group is 15- 24. slightly larger number of males for example in age groups 7- 34 watch cinema compared to females. The lowest age group is 55+ is the lowest amount at between 5- 10% , 45- 54 is the second lowest about at 10% therefore there is less financial sense to target anything to that age group. The downside of this information is that it’s from 2014, so it might be considered outdated.

Decided to look at the different age ratings, what age can watch what age rating and what makes it that age rating.

In conclusion: Through the British board of film classification. 12A, PG, U everyone can watch and not denied entry to watch.

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In conclusion: R18 is porn and the least amount of people are going to watch it. Going to avoid coming up with content that reaches this age certificate.

Asked people on an art sharing site where they didn’t know anything about the project, to reduce bias. Also asked some people in person.

1) What does the characters resemble to you and why?
2) What does it look like is happening?
3) Any keywords come to mind? ( eg atmosphere, thoughts on character relationship, art style, key items ect)
4) further info/likes/ dislikes and why/ Improvements?

Finial piece
Added: extra lighting, darker shadows, a sky, eased the line going through the body, after feedback. Also erased more of the background form the photo of the hand, smudged the edges to make it blend in more, added a bit more colour and detail. To make it look less flat.

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Because of the short duration of the project, decided to do rough sketches of the first thing I was chewing on while re-reading the brief, But with eyes.

The first idea was to draw a drug addict pen on top of a photo of mess.
First tried redrew its head digitally first. Played around with the placement a little. It looked off putting.

Feedback: it looks like a MexicanIn conclusion: going to draw something else.

Took photos of my hand, stuck it in photoshop and sketched out a concept.

Laid some shades on because I wasn’t sure on colour.Feedback: where’s the sky?

29/03/2017
It looks like a purple underwater scene for some reason. Showed a tinted version and non-purple tinted one to someone.

Feedback: I prefer the non-tinted one, I can see the sky more. However, the purple contrast more with the pen more. The scene is dark already, you should make the shadows darker, only slightly. Because they look too soft. You should erase the line going through the body, its looks weird.

Idea 1:Pen world with their little pen societies. Some with scare stories while some with stories of heaven. Human abductions, taking their life essence ink.
documentary style following the lives of the pens with claims of abduction by the humans.

For example:
– A crazy drug addict female pen. How while she was a young lass being courted by the richest man in the area. During her meal she was abducted. When she was returned, she was a broken mess with all her clothes in tatters, her head chewed up, no man wanted her used up state, all the female high pen societies shunned her. She details her plans of revenge.

When the people tell their stories they have flash backs, either the human hand comes into the animation world or the pens come out into the human world.

-A mother seeing her kids get taking by a hand why she pushed them on the swing set.

– A fountain pen, give a tale of the world he seen traveling in the pocket plane, before and after each use, the human cleaned them with a soft cloth, handed them with care and always made sure to refill their life essence.

– A guy in a hospital pen “it was horrible, oh no not again” then a human hand takes him and shoves him in a shredder.

Live action
someone using a pen, the pen comes to life with a cartoon axe and hacks the person to death. Lots of Pen eye blinding.

Idea 2:
(character: a manic drug addict pen with a tin foil hat)
A script of a pen going through what fits, what don’t, pros and cons of each animation type mixed with live action, production costs, believability, relationship and impact on audience, examples.

27/ march / 2017Feedback: the shredder do not make sense.
It doesn’t make sense that the mother is pushing them on a swing set.
The pocket plane makes sense because people carry pens; a pencil case is cramped.

In conclusion:Instead of a shredder, the person is either being shaken or stepped on.
Instead of a swing set, the children could be playing noughts and crosses/ head bobbing game.

Feather quills1830’s a metal nib on a feathered quill was more commonly used.

1884 Ink cartridge within fountain pen was invented
Fountain pen:In conclusion: going to go for a generic cartridge fountain pen design, so people would instantly recognise it and make it look more modern then a quill.
Going to incorporate the gold rim, the clip on the cap, the pointed nib.

Incorporated the idea of a “ tiny world, inside a tiny world inside a tiny world” from this clip, from the episode “ Rick And Morty S02E06 The ricks must be crazy in 2015” where at the beginning, the people from each world they don’t know what they are used for.

SAUSAGE PARTY – New Trailer (Explicit) – In Cinemas August 11

Sausage party 2016

Toy Story – Official Trailer #1 [1995]

Male Victorian fashion.For one of the characters wanted him to look like a “old fashioned powerful gentlemen” that’s why I decided to look at men Victorian fashion.

In conclusion: might include a character with a top hat, waistcoat, a cane, a moustache and a tailcoat.

Female Victorian fashion.

In conclusion: might include a small waist, layered curvy dress, full from the hips.

Looked at paintings and photographs of Victorian women with parasols, because that is what they tend to carry in those times.Some of the parasols was surprisingly oriental for those times.

Looked at cocktail umbrellas because they are essentially mini umbrellas. More to scale for pen people.

live action character in a 3D world. It fits because the 3D models look so realistic.
Production Budget: $180,000,000

Went ahead and counted the name of credits and devised a table per department and total amount of people.

Department

Number

Actors (credited and uncredited)

159

Director

1

Writing

3

Producers

12

Music by

1

Cinematography by

1

Film Editing

1

Casting

2

Production Design

1

Art Direction

9

Set Decoration

1

Costume Design

1

Makeup Department

49

Production Management

13

Second Unit Director or Assistant Director

28

Art Department

113

Sound Department

37

Special Effects

50

Visual Effects

738

Stunts

92

Camera and Electrical Department

111

Animation Department

37

Casting Department

8

Costume and Wardrobe Department

57

Editorial Department

29

Location Management

11

Music Department

36

Transportation Department

11

Other crew

119

Total people: 1731

Tarzan (1999)

Budget: $130,000,000 (estimated)
88 min.
2D in 3D world in some sections.
Did not realise that the background was 3D, with the Disney own program “deep canvas”
upon research “ Maya” initial release was 1998

As a starting point, I looked at: Live action character in 2D world, 2D character in live action world, 3D characters in live action world and live action characters in 3D world. I had also looked at some film budgets to compare costs between live action and 2 different animation practices.

Live action in 2D world. Everything looks out of place and forced. No eye contact of the live action characters and cartoon characters, cartoon characters have no shadows, the colours don’t match.

a-ha – Take On Me (Official Video) 1984

2D character in live action. Live action into 2D world. When the live action character goes into the 2D world she is drawn as a 2D character. When the 2D character goes into live action world he is shown as a 2D character until at the end he transitioned into a live action character. The context that its 2 separate worlds, doesn’t make it seem out of place.In conclusion: context is one of the key elements to see if the 2D character seems to fit.

Amaro and Walden’s Joyride 2015https://vimeo.com/128418807
2D characters in a live action world. Carma level mainly at the level of the 2D characters. The camera angle make it seem like the 2D characters are in a different world, exploring. The 2D characters look like they visually fit the live action world.

Live action character in a 2D world. 2D characters in a live action. It somewhat looks plausible because of the context and lighting of the characters however mainly Seems out of place especially when the live action go into the 2D world.Who Framed Roger Rabbit (1988) M0vie – Bob Hoskins & Christopher Lloyd & Joanna Cassidy

2D characters in live action. “cartoon set” made colourful, while the 2D characters are coloured darker to somewhat fit in the live action world. The 2D characters have exaggerated movement and shadows. At near the beginning of the film the “cartoony set” looks like it has bright colours of a cartoon.

3D hand and creatures in to live action. Looks like the 2 worlds fits into the one world. From the trailer the 3D characters looked believable because of the realistic skin and teeth textures.

Attack on Titan: Live Action Trailer

3D characters in live action.

Ryuk explains shinigami eyes – Death Note

3D character into live action. Seems somewhat believable. Ryuk looks like he fits the most however rem Looks straight out of a video game and out of place on top of the live action.Ryuk has realistic looking hair and furry costume bits. They both having lighting and shadows. Rem not as much as ryuk.

Death Note (2006)
Budget: $20,000,000 (estimated) by imbd

Ted 2 – Official Trailer (HD) 2015

3D character into a live action. Because the character is somewhat realistic and looks like a bear, he looks like he fits the live action world.

Paddington Teaser TRAILER 1 (2014) – Sally Hawkins, Hugh Bonneville Movie HDhttps://www.youtube.com/watch?v=X-d-V9jXYDE
3D character into a live action. Looks like the 3D character fits the live action world. Probably due to the detail and how realistic it looks.

THE SPONGEBOB SQUAREPANTS MOVIE: SPONGE OUT OF WATER | Official Teaser Trailer | UK | Paramount

3D character into a live action. The characters still look cartoony and slight out of place in the live action however it fits the context that they’re from a different world. The lighting and shadows make it seem believable. They only become 3D in the live action world while at the beginning in their own world they are 2D.

“Bare Necessities” Clip – Disney’s The Jungle Book

The 3D characters look realistic to life so it looks like it fits and not out of place.

In some sections its live Acton characters in a 3D world. Because it looks so realistic, it visually fits.

Avatar Exclusive -Behind The Scenes (The Art of Performance Capture)

Quote “ over 900 people at Weta Digital to work on the film’s digital after-effects.”

Avatar – Making Of (Part.1) Creating the World Of Pandora [HD]

Because the movement is captured from the actors through mo-cap, projected on to 3D models. little nuances of movement make the characters look believable full of emotion a lot quicker and more difficult for someone to try and animate that. Then again because its mo-cap they still have to pay someone to apply animation techniques after, for example: anticipation, squash and stretch.

“Origin of Love” – Hedwig and the Angry Inch (2001)https://www.youtube.com/watch?v=c3oSc8gMrGo
2D overlaid in live action footage for a few seconds. Context of a story where beforehand it was just cut screens to the 2D animation. So, it makes sense.

2D character in live action the context of imagination. The set up beforehand makes it seem believable. That the 2 worlds are clearly separate, the believe ability of the 2D character placed in the live action footage seems down to the context that she is imagined.ANCHORS AWEIGH (1945)

2D character into live action. Jerry looks out of place.
Quote from “ threemovie buffs”
The one scene where Jerry is dancing with an actor cost them $100,000.
Entire film budget: $ 2,580,000Who Framed Roger Rabbit – The 3 Rules of Living Animation

In conclusion if it’s an animation on top of a live action, the characters need to have matching lighting, shadows, have eye level with the live action characters, interact with the live action set movement of the items from the live action set to make it seem somewhat believable to the audience.

In conclusion: lighting and shadows can make or break believe ability.
-Context can play in if the character seems out of place or not.
-2D characters with shadows and lighting on top of live action makes it look purposeful, without it makes it very irritating to look at and seem out of place.
-2D characters, people automatically assume its “imagination” or a separate world.
Colours of the cartoon characters need to somewhat match the live action footage to make it look like it belongs.
-If 3D models don’t look photo-realistic, it can easily look out of place combined with live action.