New information has surfaced about the PR campaign that has set video game news sites abuzz with word of a lawsuit filed on behalf of novelist John L. Beiswenger alleging that game publisher Ubisoft violated his IP rights by appropriating plot and story elements from his novel "LINK."

The new information sheds light upon the aggressive PR campaign that is being undertaken -- and underwritten -- by Beiswenger's attorney Kelley Clements Keller, Esq., including the suggestion that the initial complaint and a Motion for Preliminary Injunction filed in the U.S. District Court for the Middle District of Pennsylvania on April 17th, 2012 will lead to court-ordered delays in the release of Assassin's Creed III.

The Keller Law Firm has employed PR and Marketing company Something Creative LLC to spearhead the PR campaign promoting their position on the case, which appears to be aimed at video game journalists and gamers of the world gaming community, apparently with the goal of putting pressure on Ubisoft, while settlement is explored.

This sort of thing is the reason why a lot of states are starting to limit the time span that you can file a case like this... Plus there is the matter that nobody is actually accusing Ubisoft of copyright infringement -- they are saying that they appropriated ideas, which is not illegal. It really looks like what this is really about may be to generate enough negative publicity to encourage the offer of a tasty settlement just to make it go away.

It would not surprise me if someone has already sat down and figured out what the total cost would be to defend against this sort of suit in order to figure out how much they should ask for -- that $1.05 million that is being published is a pretty specific number -- how much do you want to bet that the cost to defend this case probably runs around 1.5 million? It would be cheaper to settle...