As NORC’s innovation hub, NORC Labs collaborates with NORC’s research teams to create and launch cutting-edge data and analytics solutions, and guide the evolution of NORC’s existing services and offerings to meet the future needs of our clients.

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​​​​​​​​​​​​​​​​​​​Our Approach

NORC Labs’ innovation is client-centered. Working with NORC’s research teams, we understand client needs, identify market potential, and then develop the most effective solutions. We offer the unique benefit of start-up speed backed by seven decades of research success.

Driving Innovation

Through our product incubation and internal initiatives like the Idea Lab Awards Program and Innovation Days, we help NORC stay one step ahead, identify industry trends, nurture breakthrough ideas, explore state-of-the art technologies, and understand the future potential of products and services.

Ultimately, this enables us to apply new capabilities and solutions to help our clients succeed.