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The Clock Stops Here...

Tuesday, July 8, 2014

2014 Trends in Plastic Surgery

Dr's from the American Academy of Facial Plastic and Reconstructive Surgery (AAFRPS) addressed the Media on Trends in Plastic Surgery

This year marks the 50th Anniversary of the American Academy of Facial Plastic and Reconstructive Surgery. The esteemed doctors who make up its members, celebrated this milestone at a 5 day International symposium in New York at the Marriot Marquis. I took a good look at who was attending and speaking and I can attest, they were some of the most revered surgeons in the world.

I was honored to be asked by my friends at Melissa Kelz Public Relations, (who represent AAFRPS,) to attend a breakfast to update the media on the latest trends in plastic surgery. The doctors also took plenty of time to answer our questions with candor...and we had plenty of them!

The most interesting tidbits for me, was learning that social media and the "Selfies" trend has translated into patients wanting to address their perceived flaws and that the biggest rise in patients is in the under 30 set.

What a world!!!

There was a lot of information presented and I was delighted that my friend Patty Matthews from Melissa Kelz PR summarized it beautifully, saving me hours of toil. Below are the salient points, I found it all fascinating!

There’s no denying that social media plays a
particularly influential role in teen’s lives and self-esteem, so it’s no
surprise that it’s also a driving force behind an increasingly youthful face of
plastic surgery. In 2013, more than half of surveyed facial plastic surgeons (58
percent) saw an increase in cosmetic surgery or injectables in those under age
30.

Both men and women are becoming increasingly
aware of the aging process, and of what can be done to turn back the clock. The
AAFPRS survey found that 39 percent of members surveyed stated there is a rise
in the demand for non-surgical cosmetic procedures to delay facial surgery.
Thirty-four percent of facial surgeons surveyed stated that women under 35 are
looking after their skin to prevent visible signs of aging for longer, while 23
percent of facial surgeons surveyed stated that men under 35 are seeking
rhinoplasty, neck liposuction, chin implants, and acne scar reduction
procedures.

“The top five things most patients are most
concerned with are results, cost, recovery, pain and scars,” says Dr. Farrior.
“Whether driven by a desire to stay competitive in the workforce, remain
attractive to their mate or simply to look as good as they feel, advances in
non-invasive anti-aging technologies are making it possible to delay the hands
of time while retaining a natural outcome. As recovery times are reduced and
results are more subtle, aesthetic procedures become a more viable maintenance
option for young men and women.”

Almost three quarters of all procedures
performed in 2013 were minimally invasive. Of these, BOTOX® Cosmetic, made up
approximately half of all minimally invasive procedures performed, followed by
hyaluronic acid and peels.

WOMEN ARE DIFFERENT FROM
MEN

Women continue to be the most likely candidates
for facial plastic surgery and account for 81 percent of all surgical and
non-surgical procedures in 2013. In fact, mothers are the most likely
candidates, making up two-thirds of all procedures on women last
year.

Men are most concerned with wrinkles and having
a full head of hair, while women value preserving their youthful appearance with
a facelift and eye lift as well as having a well-proportioned, attractive
nose.

Among male patients, the most popular procedures
were BOTOX®, hyaluronic acid injections, hair transplants and
rhinoplasty.

The most common cosmetic surgical procedures
performed on women were facelifts and rhinoplasties (average of 37 procedures
per surgeon each), ablative skin resurfacing (36 procedures) and blepharoplasty
(34 procedures). In 2013, BOTOX®, still reigned supreme as the most commonly
performed non-surgical procedure among women (348 procedures), followed by
hyaluronic acid injections (187 procedures), superficial peels/microdermabrasion
(119 procedures), and non-ablative resurfacing (106
procedures).

Meanwhile, “rhinopopularity” still dominates
both sexes, with nose jobs being the most requested surgical procedure for both
men and women under the age of 35 (90 percent and 86 percent),
respectively.

ALL IN THE FAMILY

Familial bonding through plastic surgery is on
the rise, with the survey revealing an 8 percent increase in female family
members undergoing procedures together. Husbands and wives are actually the most
likely to opt for having cosmetic surgery together, with 31 percent of facial
surgeons surveyed indicating an increase in married plastic surgery requests in
2013. Women tend to be the driving force behind the decision, however, with 21
percent of male plastic surgery requests resulting from their significant other
having undergone facial plastic surgery.

TRUST YOUR FACE TO A FACIAL PLASTIC
SURGEON

Thanks to the wealth of information available to
patients on the Internet, consumers become more and more savvy about choosing a
surgeon each year. Forty-four percent of AAFPRS members surveyed noticed their
patients being more educated about plastic surgery than ever before. Most
patients got their information about plastic surgery online (60 percent),
followed by referrals from friends (53 percent).

Consumers’ deepening knowledge of the field is
indicated by how patients ask for procedures. Rather than asking for a feature
by celebrity reference, as was a trend in year’s past, more than half of
patients (59 percent) now ask for procedures by describing the area of concern
(nasal hump, crow's feet, sagging neck), whereas one quarter (26 percent) ask
for the surgeon's advice.

While the Internet is an excellent tool for
researching surgeons and procedural information, the AAFPRS urges consumers to
beware of “too good to be true” discounted deals on
procedures.

“Our members nearly unanimously agree that
prospective patients need to exercise caution when considering an online deal,”
says Dr. Farrior. “To ensure the best results, you should have a consultation
with your prospective physician to assess your candidacy and clearly discuss
your goals. Always make sure to select a board-certified surgeon who specializes
in plastic surgery of the face, head and neck.”

The American Academy
of Facial Plastic and Reconstructive Surgery is the world's largest specialty
association for facial plastic surgery. It represents more than 2,700 facial
plastic and reconstructive surgeons throughout the world. The AAFPRS is a
National Medical Specialty Society of the American Medical Association (AMA),
and holds an official seat in both the AMA House of Delegates and the American
College of Surgeons board of governors. AAFPRS members are board certified
surgeons whose focus is surgery of the face, head, and neck. AAFPRS members
subscribe to a code of ethics. In addition, the AAFPRS provides consumers with
free information and brochures and a list of qualified facial plastic surgeons
in any area by visiting the AAFPRS web site, www.aafprs.org.

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Imagine yourself at the peak of your beauty. Now STAY there...I am! It gives me great joy to share all the best of my anti-aging finds and share them with you. Oh. And the clunkers too, so you can avoid them. The Clock Stops Here!

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