Offline marketing tactics can yield superb results

Digital marketing is all the rage at the moment, but successful offline tactics shouldn't be allowed to fall by the wayside, Jayson DeMers writes. Traditional tactics such as handing out business cards, donating branded items, creating sidewalk chalk ads and giving speeches at local events can help your company stay in the public consciousness. "Remember, you don't have to adopt all of these offline marketing strategies. Just try one," DeMers writes.