A NEW video
showing the lesser-known delights of the Fylde Coast has been
launched in preparation for the massive influx of visitors expected
during next month's Open Golf championship.

Fylde Borough,
made by The Video Lab in St Annes, aims to put Lytham, St Annes and
its surrounding areas back on the map as a choice stretch of the
country's coastline.

Director of the
film and owner of The Video Lab, Donald Blakey, explained: "The
film is a souvenir of the area showing the sort of things the
borough has to offer."It
concentrates on the more tranquil parts of the area showing how the
Fylde borough can make an attractive alternative to the hustle and
bustle of Blackpool."He
continued: "We're hoping visitors will buy the video and take away
with them a slightly different memory of their visit."

The 36-minute
film, which covers Lytham, St Annes, Freckleton and Kirkham, has
already generated a lot of interest among potential outlets, all of
whom agree it is time parts of the Fylde other than Blackpool have
a look-in on tourism.

Mr Blakey said: "A
large number of charity shops have opened in St Annes in recent
years, and this is because businesses are finding it increasingly
difficult to make a living."Although they are all for good causes, we don't
want the thousands of visitors coming for the golf to have this as
the only memory of the area."

Fylde Borough, The
Video of the Fylde, is on sale at JR Taylor, John Menzies,
Stringers and other outlets priced £9.99.