Fifth & Pacific to Sell Juicy Couture Brand

By

Tess Stynes

Oct. 7, 2013 10:41 p.m. ET

Fifth & Pacific Cos. agreed to sell intellectual rights to the Juicy Couture brand to brand-licensing firm Authentic Brands Group for $195 million and also reached a short-term licensing agreement with the group to allow for anorderly transition through the first half of next year.

Fifth & Pacific, formerly known as Liz Claiborne, had slimmed down from an empire of some 40 brands to three including Juicy Couture and Lucky...