QWIK FAILS: 15 Disastrous Product Launches That Were Quickly Killed

Hastings decided to listen to shareholders and consumers and kill Qwikster before even giving it a chance.

Was it the right move?

Netflix shares plunged around 7% today while the rest of the market rallied. Investors clearly aren't impressed, but they may just be responding to the company's acknowledgement that Qwikster was a failure. Long term abandoning a bad idea could help the stock.

Plenty of other big companies have abandoned products after disastrous launches. We picked out some of the most quickly cancelled products in history.