Archer Young to rename to reflect full-service role

8 May 2003
by Editorial

Archer Young Marketing has rebranded to better reflect its product range.
Archer Young is to be known as a business performance improvement company rather than a marketing agency. Jamie Neil has been appointed as chief executive, having worked with the agency as a consultant.
“The rebrand helps clients understand we are a full-service agency, and do not just focus on conference or incentive events,” said Neil.
Neil is recruiting more staff and expects the firm to retain its average 20% year on year growth targets. Clients include HSBC and Gillette.