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Letters: Art in the Age of Franchising

Virginia Heffernan’s column (The Medium, Jan. 20) suggests that the critically acclaimed “Friday Night Lights” receives poor ratings because the series doesn’t lend itself to franchising, but she’s confusing cause and effect. Great ratings lead to spinoff properties, they don’t follow them; if the show were a hit, NBC would certainly look for ways to capitalize on that.

TED CHIANG

Bellevue, Wash.

A version of this letter appears in print on , on Page MM12 of the Sunday Magazine with the headline: Letters: Art in the Age of Franchising. Today's Paper|Subscribe