The Cola Wars Heat Up Again

Pepsi is following in the footsteps of Coca-Cola’s remake of the “Mean Joe Greene” advertisement during the 2009 Super Bowl.

Analysts say people love the funny, spirited rivalry of the decades-old cola wars and the move will benefit both soda makers. That’s good news for the $100 billion industry, which is seeing weak soft drink sales as shoppers switch to healthier juices and teas.