As we work to bring even more value to our audience, we’ve made important changes for those who receive Ad Age with our compliments. As of November 15, 2016 we will no longer be offering full digital access to AdAge.com. However, we will continue to send you our industry-leading print issues focused on providing you with what you need to know to succeed.

If you’d like to continue your unlimited access to AdAge.com, we invite you to become a paid subscriber. Get the news, insights and tools that help you stay on top of what’s next.

Rare Medium opens retail division

Published on June 09, 1999.

Interactive agency Rare Medium, a subsidiary of Rare Medium Group, New York, has introduced Rare Retail, a new service to help traditional retailers compete with online retailers in the Internet space. Rare Retail will provide consultation regarding strategic planning, online brand-building and venture funding, as well as Web site design, online media management, partner selection and online customer service development.