This report will explore the importance of corporate image. To begin with, this essay will explain what corporate image is, and explore the benefits of a positive corporate image. After that, there will be a discussion on how to build a positive corporate image. From this discussion, it will be seen that the most important aspects of corporate image relate not only to how a company wants people to perceive it, but to the way a company behaves and whether it is viewed as socially responsible in the eyes of the community. A leader requires unique qualities that definitely cannot be acquired overnight. Leadership skills is a process that demands a great amount of hours, experience and self-motivation. A good definition of leadership is that a leader is the one responsible in carving a way to achieve a common goal. This essay will argue that leaders are definitely made and not born.However, some say that a leader is born with all the are definitely made and not born.However, some say that a leader is born with all the attributes necessary in becoming a master in the field of leadership. Although this may be true, still there is no scientific proof that will support this statement. Furthermore, standard of education, superb skills, and an infectious optimism play an integral role in producing a great leader.

What is Corporate ImageCorporate image has been described as the configuration of perceptions in people’s minds that represent a company and what it stands for (Vanhamme, Lindgreen, Reast & Popering 2012). Traditionally, corporate images took the form of logos, symbols, advertising messages and slogans (Kleyn, Abratt, Chip & Goldman 2012). However, more recently, the idea of corporate image has come to incorporate a more wholistic picture of the way corporations present themselves in the eyes of relevant stakeholder groups which includes investors, customers, suppliers and the general community (Kleyn, Abratt, Chip & Goldman 2012). Thus corporate image has come to include all the features of a company that distinguish or differentiate a company from others in the market place, and that all stakeholders use to form an understanding of the company and its identity within the greater community (Vanhamme, Lindgreen, Reast & Popering 2012). This definition therefore includes not only how the company wants to be perceived in the market place, or what deliberate efforts it makes to project an image, but also the opinions that individuals draw from observing a company, the things it does, it products and marketing activities and, importantly, its ethical and socially responsible behaviour (Prasertsang, Ussahawanitchakit & Jhundra-indra 2012).

Benefits of Positive Corporate ImageA positive corporate image can provide a number of benefits to a company. A good corporate image can enhance consumer perceptions regarding the quality of a company’s products or services (Vanhamme, Lindgreen, Reast & Popering 2012). This in turn can lead to higher sales revenue as it positively influences consumer buying behaviour and even customer loyalty (Vanhamme, Lindgreen, Reast & Popering 2012). This can provide a company with a strong, positive corporate image with a competitive advantage as customers choose to buy its products because they are easily recognized – brand identity – and because the company is perceived as socially responsible. Another benefit of a positive corporate image is increased employee commitment (Prasertsang, Ussahawanitchakit & Jhundra-indra 2012). Employee commitment can be defined as an employee’s dedication to work, plus dedication and internalization of an organization’s business objectives (Prasertsang, Ussahawanitchakit & Jhundra-indra 2012). Employees who are committed to their job show higher levels of job satisfaction and job involvement (Cohen 1992). This in turn leads...

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...Summary of “Thank You for Smoking”
The movie “Thank You for Smoking” is primarily about the job and actions of the main character, Nick Naylor (Aaron Eckhart). Nick Nelson is a lobbyist, the vice president and spokesperson of The Academy of Tobacco Studies. His job is to acknowledge people of the research and findings about the effects of cigarettes. The company is financed mainly by tobacco companies and they claim to have found no defective linkage betweensmoking and major diseases. But what they actually do is that they speak on behalf of cigarettes, thus Nick’s job primarily focuses on promoting and encouraging cigarette usage. He tells people that everyone has their own freedom to choose whatever they wish to explore. If people can venture out to explore chocolates, why not cigarettes? He is a man who has a talent for talking and convincing people against all odds. He is the man who kills 1200 people every day and is proud of his work. Nick also has a son, Joey Naylor, who lives with his mother. Nick failed to live up as a decent father since he is a person hated by all, but still he manages to get his sons appreciation when he shows him his work and explains his job.
When his company discovers that they are losing teenage customers, Nick even develops a plan to bribe movie stars to smoke in a movie so that it will be seen as cool and teens would be once more attracted to smoking. Soon with permission from...

...Prevalence of smoking in Hong Kong
The Thematic Household Survey (2010) reported the overall prevalence of active smoking among those aged 15 or above in Hong Kong as 11.1% and the averaged cigarette consumption rate was 13.4 per day (1). This means that there are around 657,000 smokers in Hong Kong and around 8.8 million of cigarettes are consumed daily (1). The number of tobacco-related mortality was estimated to be 6900 deaths per year with an annual community loss of HK$5.3 billion (2). Given the high prevalence of tobacco consumption and the potential health risks related to the use of tobacco, there is no justification for relaxing the current legislation against tobacco. Indeed, there is a pressing need for supplementary legislation of the current smoke-free law as a local study suggested that there is an increased risk of exposure to second hand smoke in young children (3).
Legislation against the use of tobacco
Hong Kong has adopted the provisions of the Framework Convention on Tobacco Control (FCTC) of the World Health Organization (WHO) in 2005 (4). In dealing with the control of tobacco, the FCTC requires that public health policies should be free from the interference of commercial and other vested interests of the tobacco industry (5). The reason is that the tobacco industry is well-known for its tactics to undermine public health policies (6). A recent example is that Philip Morris, the world’s biggest tobacco company,...

...that cigarettes have on a fetus or/and an infant are seriously significant due to the fact that at this time their respiratory system is not functioning at full capacity. Exactly how and when the teratogenic effects of cigarettes will be discussed along with characteristics and methods of prevention of exposure will be discussed.
Cigarettes are small, finely cut particles of tobacco rolled in thin papers that people use for smoking. Tobacco is not the only substance present in cigarettes. In fact, there are over 600 ingredients in cigarettes and when burned cigarettes create more than 4,000 hazardous chemicals (Fighting Air). Some of the chemicals are naturally found in the environment, while other are man-made.
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...Text type: Discussion essay
Topic: Some business now says that no one can smoke cigarettes in any of their offices. Some governments have banned smoking in all public places.
Have you ever been in a restaurant eating your favourite food, then just when you are about to take a bite, you inhale a cloud of smoke coming from the nearby smoking section? This has been a complaint from many non-smoking restaurant goers. While it is true thatsmoking cigarettes and breathing them in causes many health problems, is it fair to of take the freedom those Americans who want to smoke and enjoy their meal? This topic is very debatable and in many cases has reached compromises, but I would stand by the argument that smoking should be banned from all public areas because the unfiltered smoke is getting into the lungs of bystanders who do not smoke, and causing some major health problems, and in many cases death. The governments must ban the sales of tobacco products.
There are many consequences to smoking like health, addiction, cessation and economic costs. Second hand smoke is a major problem, since smoking is allowed in a lot of public places.
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...Passivesmoking means breathing in other people’s tobacco smoke. Exhaled smoke is called exhaled mainstream smoke. The smoke drifting from a lit cigarette is called sidestream smoke. The combination of mainstream and sidestream smoke is called second-hand smoke (SHS) or environmental tobacco smoke (ETS).
Second-hand smoke is a common indoor pollutant in the home, making passivesmoking a serious health risk for both those who smoke and those who do not. Children are particularly at risk of serious health effects from second-hand smoke.
In Victoria, it is illegal to smoke in cars carrying children who are under 18 years of age.
Irritant effects of passivesmoking
Tobacco smoke inside a room tends to hang in mid-air rather than disperse. Hot smoke rises, but tobacco smoke cools rapidly, which stops its upward climb. Since the smoke is heavier than the air, the smoke starts to descend.
A person who smokes heavily indoors causes a permanent low-lying smoke cloud that other householders have no choice but to breathe.
Tobacco smoke contains around 7,000 chemicals, made up of particles and gases, over 50 of which are known to cause cancer. Second-hand smoke has been confirmed as a cause of lung cancer in humans by several leading health authorities.
Compounds such as ammonia, sulphur and formaldehyde irritate the eyes, nose, throat and lungs. These compounds are especially...

...We all know that smoking is bad for us, but have you considered how bad it is?
Here is a top 10 list of negative effects of smoking:
1. Coughing: Smokers coughing that is. After a not predetermined time of being a smoker, you will begin to experience smokers cough, because your body uses this as a way to try and get rid of the toxins you inhale while smoking.
2. Yellow teeth: many smokers when they realize the state of their smile, that have gone from bright white to almost yellow stop smiling all that much, or try to hide their teeth while smiling.
3. Trouble with blood circulation: After contaminating your blood for a period of time with the smoke you inhale and that therefore gets into your blood stream, your blood will not circulate as freely in your body as it used to, and your arteries will begin to clog. The ares furthest away from the heart, (hands and feet) will be first to get lowered their blood flow, and you will begin to experience cold hands and feet.
4. Lessened glowing of your skin: A healthy skin have a natural glow about, but with the clogged arteries, the lessened blood flow, will slowly make your skin greyer, and more pale than it used to be.
5. Ugly yellow fingertips: The smoke that several times daily gets in contact with your skin at the fingertips, is slowly going to make the fingers on the hand you hold the cigarette with into ugly looking yellow fingers.
6. Lessened ability to...

...Dr. Fortner
ENGL 112
Visual Argument Analysis Essay 1st Draft
February 4, 2013
Second Hand Smoking Effects All
Imagine your life is trapped in a car seat, restrained under your seat belt with nowhere to turn. You see the flash of the lighter flicker and begin to dread the next ten to twenty minutes of the car ride praying you are almost to your destination. You start to imagine how that person can really live with himself or herself knowing they are taking away from your healthy life. I question, how hard is it to wait until you are not trapping someone else’s innocent life in your horrible, expensive habit? Being a parent or not, have some respect! Children, matter of fact anyone, should not have to smoke your cigarette with you. I entirely disagree with being able to entrap innocent bystanders in your cloud of bad habit.
The image I chose shows an innocent, little girl with a halo of smoke above her head. Next to her is wording that says, “Children of parents who smoke, get to heaven faster”. The argument that arises from my image would be smokers against non-smokers. In most cases, smokers will deny until they are blue in the face that smoking around people will risk their health as well as their own. I have heard my family members, being smokers, tell me time after time, “Oh, your great-grandfather smoked till he was ninety-three.” With this being said, that makes it ok for you to smoke and fill mine and my sisters lungs...

...Smoking should be banned.
Smoking is a practice in which a substance, most commonly tobacco or cannabis, is burned and the smoke is tasted or inhaled. The most common method of smoking today is through cigarettes, primarily industrially manufactured but also hand-rolled from loose tobacco and rolling paper. Today we are more aware about how bad smoking is for our health. Smoking should be banned or restricted in almost all public places because it has been shown to be dangerous to health, it can reduced athletic performance and it can lead to bad skin, bad breath and bad-smelling clothes and hair.
The arguments against smoking are well known. Smoking has been shown to be dangerous to health. Heart disease, bronchitis and lung cancer have all been linked. If you smoke, you have a higher risk of dying from heart attack or stroke. In itself, this is a good reason to leave your cigarettes in the packet. As we know, smoking also act as the pivotal cause of chronic bronchitis. Smokers inhale tobacco smoke into their lungs, which irritates the air passages. This finally produces mucus, subsequently developing into chronic bronchitis. Due to the fact, more smoke you breathe, the more it damages your lungs but it can be more hazardous to a passive smoker who inhales the smoke being in close vicinity of the active smoker.
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