Olympus: Ferrari Digital Model 2004

Olympus UK today announced the new 'Ferrari Digital Model 2004', this
ultra-compact digital camera has a three megapixel CCD sensor and three
times optical zoom lens (which appears to be of the folded optics variety).
This camera appears to be based on the AZ-1 which was announced last month
in Japan. The Ferrari Digital Model 2004 is colored in 'Ferrari Red' (Rosso
Corsa), has flashes of (fake) carbon fibre and plays the sound of a Ferrari
engine when powered up (nice...). The camera will be produced in a limited
run of 10,000, half of which will make their way to Europe. It will be
available in the UK in July 2004 at a price of £499.99 (inc VAT).

The next generation in a successful collectors
series
The limited-edition Ferrari DIGITAL MODEL 2004

Hamburg, 18 May 2004  Last year, Olympus celebrated its official
sponsorship of the Scuderia Ferrari Formula One racing team with the introduction
of the first digital camera in the world officially sanctioned by Ferrari
S.p.A. The incredible worldwide demand for the Ferrari DIGITAL MODEL 2003
has now led to the development of a next generation model, which again
reflects the successful and fitting partnership between Olympus and Ferrari.
Like its predecessor, the Ferrari DIGITAL MODEL 2004 is the result of
a groundbreaking collaboration between Olympus and Ferrari designers,
embodying superior design, quality and durability. Fully conforming to
Ferrari specifications, the colour of the aluminium body accurately reproduces
the Ferrari red which is the hallmark of Ferrari race cars.
Its slim body exudes the aura of beauty, quality and advanced technology
of the Ferrari racing machines. This model is an entirely new type of
camera. Beyond its 3.2 million pixels and 3x optical zoom, it features
a newly-developed, large LCD monitor that delivers high contrast and a
wide viewing angle. In addition, new slideshow and album functions have
been integrated, turning the camera into a portable photo album. The Ferrari
DIGITAL MODEL 2004 will be a limited edition, with only 10,000 units being
offered worldwide, half of these have been allotted for Europe.

The Ferrari DIGITAL MODEL 2004 is scheduled for release in July 2004
at a price of £499.99 (inc VAT).

Unique features

When the camera is switched on, the start-up screen shows a photo of
an actual Ferrari F2004 Formula One racing machine and plays the sound
of a Ferrari engine, so users can experience the thrill of Ferrari F1
Grand Prix racing every time they turn on the camera. In addition, the
camera is equipped with an exclusive Ferrari Frame that enables users
to enjoy their photos as a Ferrari Slideshow. Wipe, fade and
zoom slide transitions are also offered to further increase viewing enjoyment.
With the docking port provided, slideshows can be enjoyed on the built-in
display, a computer monitor or a TV while the camera is being recharged.

Ferrari red colour and design specifications

The current Ferrari model was developed in cooperation with Ferrari designers.
A special finishing process produces a deeper lustre to better match the
distinctive trademark red. This gloss is extremely difficult to reproduce,
requiring multiple processes to achieve a Ferrari red that matches the
beauty, quality and durability of the original colour. In addition, the
back of the body has been given carbon-tone accents with the same texture
as the carbon fibre material used in Ferrari F1 racing car bodies. At
the side of the LCD monitor there is the "Cavallino Rampante - Prancing
Horse" logo that is a symbol of the Ferrari F1 team.

LCD monitor specifically designed for shooting, viewing and sharing

The new, revolutionary, 2.5 and amazingly clear 215,000 pixel LCD
monitor delivers a high-definition image that enhances both shooting and
viewing enjoyment. It offers three times the contrast of conventional
LCDs and displays pictures with bright, vivid colours. It provides a 160°
viewing angle both on the vertical and horizontal axis. This ensures excellent
visibility and beautiful image quality even when the photos are viewed
by several users simultaneously. Thanks to its improved visibility in
bright light, excellent and clear monitor pictures are assured at the
seaside, on the slopes and at other bright outdoor locations where conventional
LCD monitors cant cope. The new album function allows the shots
to be organised into 12 photo albums of 100 images each, which can then
be viewed on the LCD monitor, thus turning the Ferrari DIGITAL MODEL 2004
into a convenient camera/photo album in one, while the multi-function
cradle supplied can be used as photo stand.

Professional-quality results

The Ferrari DIGITAL MODEL 2004 is equipped with 18 scene program modes
for optimum image quality in a wide range of shooting situations. With
the help of the new TruePic TURBO image processor, image quality is enhanced
even further. A control dial facilitates use by permitting various functions
to be selected by the thumb and forefinger of the right hand. The CAMEDIA
Master 4.2 software makes file transfer to and image editing on the personal
computer easy. It can also be used to upload photos to the digital camera,
enabling users to carry their favourite images with them wherever they
go. Thanks to PictBridge support, direct printing to any PictBridge-compatible
printer without using a computer is possible.

Slim design and clean, elegant lines

The Ferrari DIGITAL MODEL 2004 has an extremely slim body measuring just
22mm in thickness. Yet, it also packs a 3x optical zoom. This has been
achieved through the use of a lens with an optical 'folded' light path.
The new Ferrari model is one of the first Olympus digital cameras to feature
such a construction that allows the combination of a slim design with
zoom power.

Original Ferrari-specification accessories

Not only the camera but also a range of accessories have been developed
for this model in close collaboration with Ferrari designers. A number
of rare items are provided, packed in a special presentation box with
the Cavallino Rampante - Prancing Horse logo embossed on the
lid. They include a hand strap and camera case made from a high-quality
suede-textured material with red stitching modelled on the material used
in Ferrari F1 racing machines. The Ferrari DIGITAL MODEL 2004 comes with
a Certificate of Authenticity displaying the cameras limited serial
number and autographed photos of Ferrari F1 team drivers Michael Schumacher
and Rubens Barrichello. A CD-ROM containing photos of the five-year period
1999-2003, in which Ferrari won the Constructors World Championship title,
is additionally included.

Designed to reflect the beauty and quality that are hallmarks of Ferrari
craftsmanship, this model will appeal not only to all Ferrari and F1 racing
fans, but also to anyone who appreciates good design and the pleasure
of owning a true limited-edition original.