TMZ reports Brown allegedly hit Rihanna so hard with his fists, her eyes were almost completely swollen shut in the police photos. Rihanna reportedly had a fat lip, bloody nose and contusions on her forehead and sides of her face.

Brown is reportedly already feeling the fallout from the incident. Wrigley suspended his Doublemint ads, his "Got Milk" campaign ends this week, and several radio stations are refusing to play his songs.

TV Guide reports Brown withdrew from the celebrity game scheduled for this weekend in conjunction with the NBA All-Star Game in Phoenix.

What the El!?! Editorial:

This thing is a straight up mess.

And am I the only one who thinks it odd that he's accused of choking Rihanna out, and he sang a song with Jordin Sparks called "No Air."