Q&A: Rox’s Kyron Keogh discusses stocking Graham

Rox Jewellers has gone from strength to strength since it opened its first store in Glasgow in 2002, now boasting six shops across Scotland and England. Kyron Keogh, one half of the brains and vision behind Rox, spoke to WatchPro about the recent decision to stock Graham watches.

WatchPro: What attracted you to Graham as a brand?

Kyron Keogh: Graham is a brand that really embodies the spirit of British heritage. The legacy behind George Graham is something that really appeals to me. From a design perspective the manufacturing and craftsmanship of each timepiece is simply breathtaking – it complements our existing offer perfectly.

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WP: How long has the brand been on your radar?

KK: We have been following the brand closely for around two years and then we were introduced to Pietro by Mark Sutcliffe from Sevenfriday.

WP: Which Rox stores will Graham be stocked in?

KK: Graham will be available from our Glasgow store and we believe it will be very well received by the local audience.

WP: What did you think of the new Graham novelties released in Basel?

KK: The collection was very strong and I loved the Superlight Carbon. The total weight of the watch is just 100 grams which offers a really strong USP for our customers.

WP: More generally, what did you think of the new ‘Les Ateliers’ section in Hall 1.2 in Baselworld?

KK: It’s a very good use of the space and offers independent brands the option to build from scratch. Baselworld still remains exceptionally important and, if feasible, is a ‘must-do’ on the event calendar.

WP: How important is it to have a good personal relationship with someone like Pietro when you take on a new brand?

KK: The watch industry has always been about building and maintaining strong relationships. However, product is key so must be at the heart of the decision-making process when bringing on a new brand.