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Do today’s salespeople really have to go “wherever someone will listen to us”?

In talking with countless senior salespeople in many of the world’s largest and most successful organisations, it’s eye-opening how many say that their route into a prospect company is “ideally the CIO or CFO, maybe the Head of Dept., sometimes Line of Business director, otherwise the end-user.” In other words “wherever someone will listen to us!” There appears to be very little science or insight being applied.

I asked one a few weeks back for the level of account mapping they do – where they map out who makes the decision, who inputs to it, who uses it, etc. “Most of it is intuition” was the reply. “So do you ever have an idea of how a company will make its decision-making at the time of approaching them?” I asked. “No, but we get a better idea after a few meetings there.” In 2014 is this really the best we should settle for?

About Nick Hayes

Nick is the Principal and Founder of Influencer50 Inc., the co-author of the book 'Influencer Marketing: Who Really Influences Your Customers?', the chair of the LinkedIn Group 'Influencer Marketing & Influencer Relations' and blogs at thebuyersidejourney.com.