Contents of this Issue

Navigation

Page 59 of 147

Resistol
Made for the working cowboy and the rodeo competi-
tors who live the Western lifestyle every day, "Resistol
can be a little bit more core and ranchy on one end and
be a little bit more edgy on the other," Riggs says. "In
between is that classic Western look."
T e manufacturing process is similar to Stetson's,
"with a couple of tweaks here and there in the styling,"
Riggs says.
Endorsements and sponsorships play a big role for
the company. Resistol is the oldest sponsor of the Pro-
fessional Rodeo Cowboy Association, and take a look at
the hat company's lines:
Trevor Brazile ... what else would the King of Rodeo
wear except the King of Rodeo hats? T e Relentless line
from Resistol features clean lines and classic styling that
can be worn in the arena or out.
Tuf Hedeman … aimed for roughstock cowboys
who want a durable hat at a great price from one of the
legends in the competitive arena.
Jason Aldean … geared toward fans of contempo-
rary country music looking for their f rst hat or want-
ing a more causal, price-friendly look. "T ese palms are
tough," Riggs says. "T ey can last multiple seasons."
George Strait … For country-Western music fans
who want that timeless style, whether straw or felt.
Of course, Strait is on his "retirement" tour, but Riggs
says any retirement won't af ect the program.
"He's a legend," Riggs says. "His style and look is clas-
sic and timeless. Year af er year, sales of the George Strait
Collection have continued to be tremendous."
Resistols, however, aren't worn by just rodeo cow-
boys, country singers and their fans. T e John Wayne
Collection is aimed for people who love the Duke and
his status as the classic Western actor. Af er all, more
than 35 years af er his death in 1979, Wayne remains
among the best-known and most popular movie stars.
And last but not least, the brand is aiming to make
sure the youth stay in cowboy hats, too.
"We want them wearing hats," Riggs says. "Some-
times it's their dad's or grandpa's old hat, but they can't
wait to get their very own f rst Resistol. With youth in
mind, we will be launching a new product with safety
in mind."
Charlie 1 Horse
Started in the 1970s, Charlie 1 Horse was made famous
by wearers on the country music scene such as Johnny
Paycheck, Mickey Gilley, Waylon Jennings and Charlie
Daniels – not to mention NASCAR great Richard Petty.
T ink fashion, with a lot of attitude.
T ose aforementioned celebrities still wear Charlie
1 Horse hats. So does Kid Rock. Roughly a decade ago,
50
Western & English Today
Hatco general manager Ricky Bolin (top) out for a ride; the "King
of Country," George Strait (center); and 23-time world champion
Trevor Brazile (left).