Capillary Technologies, Asia’s leading provider of Intelligent Customer Engagement software and services with strong presence in the MENA, announced that its digital growth initiative Accelerate has partnered with Google. This is to empower businesses with solutions to get ahead of the digital evolution and stay consumer ready.

Capillary Technologies, a SaaS (Software as a Service) major, offers a robust partner and customer service channel to support consumer facing businesses. The company has over 700 Capillary associates across 11 global offices are continually innovating to find new ways for brands to make their consumers’ lives easier and experiences memorable.

With this partnership Accelerate officially becomes Google premier badge holder and Google’s channel partner. This recognition to Accelerate will help brands to drive increased conversions and better spend optimization through intelligently targeting the right consumer at the right time. This is amidst the increasing inclination of businesses to unify their multiple sales channels and derive greater Return on Investments (RoI) out of their digital marketing efforts.

Commenting on this initiative, Mr. Soumajit Bhowmik, Director of Accelerate, said, “We are proud to be Google’s Premier Badge Channel Partner. The Accelerate team envisions this as a means to drive more relevant and targeted results for online as well as offline businesses by driving right customers through the right channel. We look forward to a greater market share of digital marketing spends of online or offline retailers and helping them make e-commerce profitable.”

“With this partnership, Accelerate will benefit with dedicated account management for efficient turn around timings, exclusive industry vertical insights, competitor data and Beta access to new products for associated clients to implement in their digital strategies. This will help brands better orchestrate their customer journeys to drive better conversations,” he added.

Mr. Bhowmik elaborated, “The increase in digital media consumption, has made it an important channel for brands to engage their consumers. Around 10 per cent of the brands marketing spends are invested in digital medium. In the current scheme of things, data sits in silos across the channels- both online and offline. We’re solving just this!”

“This recognition is a testimony to our uncompromising commitment towards client success through a sustainable and profitable e-commerce RoI. In a short span of time, we are working with more than 40 premium brands globally like HUL, W, Fair & Lovely, LuLu Webstore, Bata, amongst others and delivering cost-effective and RoI driven cutting edge performance marketing,” he further said.

Capillary Technologies is looking at this as a means to help accelerate partner businesses while working together to create a more targeted, strategic, and revenue driven approach for marketers across the world.