NAU Athletics Gives Logo and Louie a Bold New Look

FLAGSTAFF, Ariz. – Northern Arizona University Athletics will publicly unveil a new look during its spring football game at 2 p.m. Saturday, April 26, at Lumberjack Stadium.

Fan gear featuring the new logo and Lumberjack mascot will be available at the pre-game celebration at noon and during the Blue-Gold Spring Game. Full rollout is set for all 15 intercollegiate team uniforms in the fall.

The new logo and mascot succeed a decade-old design and reflect strength, pride, heroism, determination and hard work—insights student-athletes, alumni and the university community shared with the design team. The logo retains the symbolic axe that connects a century of students to their NAU experience.

"We are proud to unveil the complete new identity of NAU Athletics as it is part of the transformation taking place on campus and in the community," said Lisa Campos, Vice President for Intercollegiate Athletics. "Our goal was to unite all stakeholders behind a single vision for the NAU Lumberjacks that elevates the athletics program, embodies the spirit of the region, and inspires northern Arizona, and I believe that we accomplished the goal."

Samples of the new team uniforms will be on display. NAU Football will wear its new uniforms during the first game of the 2014-15 season, a debut that head coach Jerome Souers anxiously awaits.

"There's a whole new vision up here now that started with President Haeger and Dr. Campos that trickled down to all of us coaches, our players and our fans," Souers said. "It's an exciting time to be a Lumberjack. The new logo is big and bold, and it's something we are proud of."

"I can't wait for our team to show off the new uniforms when we hit the court this fall," said Jack Murphy, men's basketball head coach. "The mountain within the logo signifies strength, and that's what we see in our student-athletes, whether it is in the classroom or in sports. They are dedicated and committed."

NAU Athletics worked with SME, Inc. over the last year to develop the strategic brand and identity, engaging students, athletes, coaches, fans and alumni throughout the state.

Athletics also launched a revamped website, designed to better showcase the program, optimize use of multimedia and streamline navigation.