Targeting around a $40 price point for monthly subscriptions, “Many [competing services] are seeking to deliver a subscription pay-TV package that includes a dozen or so popular channels for a price between $24.99 and $39.99″

Major networks are involved, “Walt Disney Co. and 21st Century Fox, which are co-owners of Hulu, are near agreements to license many of their channels for the platform…Disney’s ABC, ESPN and Disney Channel are expected to be available on the service along with the Fox broadcast network, Fox News, FX and Fox’s national and regional sports channels”

Competition is fierce, which is good for consumers as the rivals seek to hit a price point and array of options that make sense. The article notes Apple’s frustration with, “its efforts to license programming from big media companies at rates that would allow it to keep retail prices attractive to cord-cutters.”