Dunkin’ Donuts, America’s all-day, every day stop for coffee and baked goods, has baked up a new way for bagel lovers to take a bite of their favorite snack. Dunkin’ Donuts today introduced new Bagel Twists, an innovative new “twist” on the beloved bakery item that makes it easier than ever to enjoy a bagel, any time of the day whether you’re on-the-go at work or play.

Dunkin’ Donuts Press Release April 5, 2010

So, a handheld bakery item with cheese in the middle wasn’t convenient enough for you? You need to elongate and twist your bagel in order to eat it on the go now?

Personally, I think this is just a ploy for Dunkin’ Donuts to eliminate cream cheese. Why do you insist on putting milk and sugar in my coffee for me (usually to excess), but you can’t spread my cream cheese on my bagel?

This “innovative new twist” is anything but that. Stretched dough covered in cinnamon? That’s a churro.