About 6 months ago, I was lucky enough to be accepted in a Stanford Graduate School of Business entitled “Strategic Marketing Management” ( aka SMM ). One of the key subject was Neuromarketing, something I was sensitive already, as I was interested into NLP ( Neuro Linguistic programming ), but NeuroMarketing was getting straight to the point or very simple rules, which is changing your mind, and make you communicate, market, sell, or even create products and service a better way. I would like so much to share my mind with all the samples and all the actions and experience I ran since the last 6 months, and I need to thank again Baba Shiv and all the others faculties I have met ( and the participants )

Funny facts are my consulting company is named “brainfight”.. and the new company name is ObviousIdea, but in a contest where I received 1226 logos, the final winner was a logo with .. a brain.

You can watch a screencast I did about how people behave to a choice of 8 selected logos, and how to select a logo ( in french sorry )

Today I received an email from a neuromarketing specialist, in exchange of a 5 minutes survey about your Twitter habits, you can watch a 1-hour webinar about Neuromarketing, and the basics rules which could turn your marketing skills and results to the next level. The webinar you will be able to watch is awesome, it is really a nice summary of the Neuromarketing secrets, and even with extensive class about it, I enjoyed the video at lot. If you understand it, you would be able to say too, it can definitly influence your mindset about how to communicate and market your products.