AUSTIN, Texas--(BUSINESS WIRE)--FloSports announced today that the company has acquired Full Count
Softball, the leading source for fast-pitch softball news. The
acquisition delivers on FloSports’ aim to expand aggressively into
additional sports in 2015. The new site, which will become
FloSoftball.com, joins FloTrack, FloWrestling, FloElite, MileSplit and
Gymnastike as dedicated sports verticals under the FloSports header.

Full Count Softball was founded by Brentt Eads, who has worked in sports
media for more than 20 years at ESPN and Student Sports. He has served
the club and high school softball world since 2006 and has written for
ESPN Magazine, Sports Illustrated, Yahoo! Sports and USA Today,
compiling the latter’s list of 2015 Preseason High School Softball
All-Americans.

“I’m excited to be part of the FloSports organization and am excited
about their video and content approach that will bring more resources to
fastpitch softball,” said Eads, President/Executive Editor of Full Count
Softball. “We’ll provide editorial coverage of the great athletes in the
sport, provide live video streams, and tell the athletes’ stories and
honor their accomplishments both on and off the field.”

Full Count Softball features exclusive rankings, such as the “Hot 100”
players in each graduating class from the 2014 to the 2018 age levels,
“FAB 50” team rankings as well as original content, such as “The 10 Most
Influential People in Softball Today.”

The acquisition comes at the same time FloSports receives $3M in venture
debt from Silicon Valley Bank (SVB). The funding will be used to
continue FloSports’ strategic expansion into new sports verticals.

“Since we strive to help our clients move their bold ideas forward, we
are proud to be the financial partner helping FloSports execute its
vision to grow into new sports and reach fans around the world," SVB
Managing Director Dax Williamson said. "From the time of our initial
meeting with Martin and his team, we saw his vision had tremendous
promise to change the way sports are consumed. We’re excited to play a
role in accelerating the success of the company’s next phase of growth."

FloSports has now raised $11M in total funding. Late in 2014, FloSports
announced $8 million in new venture capital funding from Causeway Media
Partners to grow its business platform and nearly double their employee
base.

“We’re thrilled to work with SVB and close this new round of funding,
which allows us to continue our aggressive growth into new sports such
as softball,” Floreani said. “We’re seeing excellent traction in our
existing sports, with strong year-over-year growth across all of our
sites. We’re excited to expand our network and to partner with such a
reputable bank.”

FloSports, an innovative sports media company based in Austin, Texas,
offers authentic content and a new world of coverage that true fans have
been waiting for. Focused on three areas – live programming, original
content, and owned and operated events – the company takes fragmented
communities and provides them the platform to connect with the sports
they love.

Through live streaming of premiere events, original video programming,
weekly studio shows, branded entertainment, and event creation and
execution, FloSports is changing the game for the sports, the athletes
and the fans.

FloSports owns exclusive broadcast rights to in-demand events, and
broadcasts more than 25,000 hours of live sporting events each year.
From a content standpoint, FloSports has 980,000+ videos in their
library. FloSports features the #1 webcasts per sport, high-quality,
in-depth original series and 5M+ athletes ranked within their respective
sports.

For more than 30 years, Silicon Valley Bank (SVB) has helped innovative
companies and their investors move bold ideas forward, fast. SVB
provides targeted financial services and expertise through its offices
in innovation centers around the world. With commercial, international
and private banking services, SVB helps address the unique needs of
innovators. Forbes named SVB one of America’s best banks (2015) and one
of America’s best-managed companies (2014).Learn more at svb.com.

Silicon Valley Bank is the California bank subsidiary and commercial
banking operation of SVB Financial Group (Nasdaq: SIVB), and a member of
the FDIC. Silicon Valley Bank and SVB Financial Group are members of the
Federal Reserve System.