Director of Marketing, Mobile AppsCvent

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Director of Marketing, Mobile Apps

Location:
McLean, VA

Description

Are you a marketing guru who has in-depth experience with iOS and Droid mobile apps? CrowdCompass by Cvent is seeking a strategic and creative B2B mobile marketing maven to increase the success of our lead generation campaigns targeted at event planners working in the corporate and conference industries.

The Director of Marketing is a key position with responsibility for creating new strategies and increasing existing initiatives to drive leads to feed our sales engine. You will be joining a large marketing department and reporting directly to the VP of Marketing at Cvent. Through working with different marketing specialists on the team, you will build out new marketing channels and ensure sales targets are achieved. This position is for someone with strong experience with in-person presentations, webinars, emailing, PPC, SEO, marketing automation, and data-driven decisions.

The Successful Candidate: in addition to demonstrated experience creating and managing successful marketing campaigns, you have excellent knowledge of best practices for lead generation. You are analytical and able to clearly report on key performance metrics, which allows you to make strong recommendations for program enhancement. You are also a creative thinker who is comfortable developing and presenting creative presentations both for large in-person groups as well as one-on-one situations.

Additional Candidate Requirements:

Bachelor's Degree with a concentration in Marketing/Communications

7-10 years experience in a marketing role focused on product marketing and/or communications

Organized, detail-oriented, and able to multi-task in a dynamic, fast-changing environment