Topix Selects Tributes.com to Power Obituary Section

BOSTON, MA ­– January 13, 2013 –Tributes.com, the
online source for local and national obituary news, announced today that they have
formed a partnership with Topix, the leading news community on the web, to
power a custom obit section providing timely obituary news to supplement Topix.com’s
rich local content delivered to every city and town across the country.

Tributes.com
documented over 80% of the deaths in the country in 2012 and possesses one of
the largest databases of obituaries and death notices within the United States –
97 million records and growing.

“In
evaluating the Tributes platform we were very impressed with the breadth, depth
and quality of their obituary content,” said Steve Rubinstein, COO of Topix. “Tributes’
ability to deliver timely obit content across the entire country will be highly
valuable to our users who look to Topix to provide them with current news and
information, both within and outside of their local communities.”

“We are very
pleased to have been selected by Topix as their obituary content partner,” said
Elaine Haney, CEO and president of Tributes, Inc.“Topix.com is an important new addition to
our growing obituary distribution network which our funeral home partners rely
on to communicate service information and connect the families in their care
with extended family and friends that provide comfort and support during times
of loss and grieving.”

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About Tributes.com®

Tributes.com
is driven by the belief that Every Life has a Story which
deserves to be told and preserved.

Tributes.com
is the online source for current local and national obituary news and a
supportive community where friends and family can come
together during times of loss and grieving to honor the memories of
their loved ones with lasting personal tributes. Through one centralized
national web destination, with 97 million and growing current and historical
death records dating back to the 1930s, Tributes has made obituary and online
memorial service information easily accessible. The site has experienced rapid
growth since its launch in the fall of 2008, and is now relied on by thousands
of funeral homes and over 4M unique consumers each month to publish and locate
obituary news. For more information about Tributes.com, please visit our
website at www.tributes.com
or contact us at media@tributes.com.

About Topix

Topix
is the leading news community on the Web, connecting 12.4 million people
(comScore, Jan 2013) to the information and discussions that matter to them in
every U.S. town and city.

A
Top 10 US Newspaper Site (comScore, Jan 2013) and 2nd largest mobile news site
(Quantcast, Jan 2013), the site links news from 74,000 sources to 450,000 news
topics. Topix also works with some of the nation's major media companies to
grow and engage their online audiences through forums and RSS feeds.

In
January 2009, Topix launched a mobile optimized website - as the 2nd largest
mobile news site (Quantcast, Jan 2013), Topix mobile reaches 5.2 million people
every month. Half of Topix traffic is now on mobile.

In
March 2012, Topix launched Politix,
an interactive political news&discussion site where you can vote in
Debates, test your knowledge with Quizzes, and engage in conversations around
the issues of the day.

Based
in Palo Alto, Calif., Topix LLC is a privately held company with investment
from Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI) and
Tribune Company.