I'm an LA-based writer and management consultant. I was an adviser and editor for many years for the father of modern leadership studies, the late USC professor Warren Bennis. And over the past twenty years, I’ve been a chief storyteller for USC, during a time in which Bennis and other leaders helped it skyrocket in global reputation and productivity. I bring a different perspective to leadership--some sober perspective about the realities of being "in charge," along with advice on how to tell great stories that mobilize great communities. I've written for dozens of publications around the world, including the Chicago Tribune, Christian Science Monitor and Japan Times. I serve as a University Fellow at USC’s Center for Public Diplomacy and am a member of the Pacific Council for International Policy. My book Leadership Is Hell (Figueroa Press, 2014) is available on Amazon; all proceeds benefit programs that make college accessible to promising LA urban schoolchildren.

27 Etiquette Rules For Our Times

“It is impossible to overlook the extent to which civilization is built upon a renunciation of instinct,” Sigmund Freud said.

There’s always a tension between how much we should follow our instincts and how much we should yield to social conventions. But at times like ours, the tendency is to tilt too far toward our instincts, since the conventions are changing fast and there’s no consensus about them anyway. There’s a risk in that. You don’t know whom you might be offending or how you might be sabotaging your own success.

The original etiquette manuals of Western civilization were in fact success manuals. As author Steven Pinker notes, they taught knights and nobles how to conduct themselves in the court of the king—which is where we get the concepts of “courtly” and “courtesy.”

[See this related post for more on the history of manners, including Pinker’s provocative suggestion that the rise of manners at the dinner table helped bring about a steep decline in violence on the streets.]

I asked some tasteful and civilized friends and colleagues what an updated manual for 2014 would look like. Here are 27 rules to help you, whether at an office lunch, the company gym or the birthday party of your child’s schoolmate.

You’ll notice a common denominator in all of them: Think about other people’s feelings first because it’s not all about maximizing your personal convenience.

1. Texting “Hey, I’m running 20 minutes late” is not as acceptable as making the effort to be on time.

2. If you can’t attend an event that you’re formally invited to, don’t think that not RSVPing is the same as declining. And don’t RSVP at the last minute for an event that involves real planning by the host.

3. Show some decency around the office refrigerator: If you didn’t put the food in, don’t eat it. And take your leftovers home or throw them out before they morph into some radioactive nightmare.

4. Don’t bellow on your cell phone. Just because you can’t hear the other person well doesn’t mean the other person can’t hear you well.

5. Turn off the phone at a dinner party, and be in the moment. You’re annoying at least one person who thinks you have no social skills. At bare minimum, turn off the ringer so you can text and conspire in relative stealth.

6. Remember that if you feel a need to respond immediately to every incoming text, you’ll lose more in the eyes of the person who’s in front of you than you’ll gain from the unseen people who are benefiting from your efficiency.

7. When you get to the front of the line at StarbucksStarbucks, don’t tell the barista to wait while you wrap up your phone discussion. The barista hates you, and so does everyone behind you. They are hoping the barista spits in your latte.

8. If you come late to an exercise class, don’t think you’re entitled to barge your way to your favorite spot in the front. And don’t block others from weight racks or other equipment—just step back three feet and make everyone happy.

9. Keep personal conversations and arguments off social networking sites. The dramatic airing of grievances is best done through SMSSMS.

10. Moderate your use of cameras and video at events. Enjoy your time with colleagues, friends and family in the present and preserve only a memento for the future, rather than recording the entire thing to “relive” later in some “free” time that you’ll never actually have.

11. Remember how easily e-gossip can be forwarded along to the wrong person.

12. Just because you’re wearing headphones doesn’t mean you can tune out from social courtesies. For example, if you accidentally cross someone’s personal space, apologize graciously.

13. Don’t lend someone a book or item unless they specifically ask for it. They’re probably too busy to ever get around to it. They’ll feel guilty about that, and you’ll be annoyed that they didn’t appreciate it or even get around to returning it.

14. Don’t RSVP for an event, then not show. Now you’re not just being rude, but you’re costing the host money, and you’ve probably kept a lonely soul from being invited as a backup.

15. Don’t be the first or second person to talk on your cell phone in a public space (like a bus or train). If everyone’s doing it, you’re allowed some slack here.

16. Don’t show up at a party empty-handed, unless you’ve been instructed to — and sometimes not even then. Bring wine or dessert or a plant.

17. Use your turn signal at least 50% more than you use your middle finger.

23. Your dog is cute, but he or she doesn’t have a pass to go anywhere. “I’m a huge dog lover,” says one colleague, “but don’t assume it’s okay to bring along your dog to my house. I can barely stand what my own dogs do to my house … I also don’t like people who bring their animals to Petco. Seriously, do you think your dog likes to shop? It’s just you seeking attention. You probably don’t even need anything at Petco… you’re just there because you can bring your dog in, and you think it’s cool to bring a dog out in public. Dogs don’t shop. They would rather be sniffing the pee on that trashcan outside by the front door than walking on slippery retail flooring.”

25. Don’t say, “I’m having a party. Bring your own food and drink.” That’s not a party.

26. If you’ve been invited to an event, be reluctant to ask for an upper ceiling on how many friends and relatives you can bring.

27. And finally, all the classics still apply. One working mother offers a quick review here:

Chew with your mouth closed; don’t talk with food in your mouth; keep your elbows off of the table while eating; wash your hands after going to the restroom. My children know better—so why do I see adults exhibiting such poor behavior? If you bump into someone, say excuse me. Don’t reach across someone’s face. Don’t board a plane when they’re loading group A and you are in group D. Don’t stay behind the crosswalk when you are making a left turn and thus prevent anyone else behind you from turning. Don’t let your kids act like wild monkeys in a restaurant. Don’t touch someone’s belly when she’s pregnant–or even when she isn’t. Don’t leave cupboard doors and drawers open—someone can get hurt. And don’t pull up to the exit gate in a parking lot without your ticket handy.”

That may seem like a lot, and to some it may seem like an uptight way to live. But just remember the basic success principle underlying all manners: Think about other people’s feelings first because it’s still not all about you.

Please share your own insights and experiences with our Forbes.com community in the comments section. And hit “Follow” at the top of the page to receive notification of more career and management advice from Rob Asghar.

Post Your Comment

Post Your Reply

Forbes writers have the ability to call out member comments they find particularly interesting. Called-out comments are highlighted across the Forbes network. You'll be notified if your comment is called out.

I love #15 and #24. The concept of soundwaves in public spaces as a commons that requires some kind of common consent or at least courtesy is just completely foreign to so many people — maybe even most people. You’re right, it’s not that bad when there’s a general din, but a crowded bus or (pre-takeoff) plane where everyone’s trying to read or sleep and one person is loudly conducting a call that no one can ignore is a different story.

I come here almost every day to read the news like probably most people here do that I don’t have anywhere else to tell anybody so I thought I’d tell somebody here because I’m so excited about what I’ve found. Google “Traders Superstore” these guys are really helping people learn how to trade, I never traded before in my life and now I’m making money doing and having a great time I can’t believe how much money you can actually make trading like this it’s amazing!

ah, the traditional western views of what is “socially proper”. Unfortunately, we do live in a global world, with many conflicting views on social behavior. What is needed is an international version of social behavior, that all cultures can appreciate and abide by. Living overseas begins to show the discrepancies and short-comings of following any one cultural views.

Dennis, are you implying that, in the enlightened non-Western world, people are liberated to be insensitive and thoughtless? Yes, every culture has developed its own conventions, and not all of them follow Western ways.

But for one thing, I’m not writing for an audience in Afghanistan. And for another thing, world culture is blending together anyway amid globalization, which makes it especially worthy for us to have open discussions about mutual expectations.