Decoding Deduplication:

Peering Through the Fog of Audience Overlap

When audiences are added up among large digital creators, the numbers can rival the populations of entire continents. These sums, though, do not account for deduplication — that is, the total audience minus the number of people who follow that same creator on a separate social platform.

In partnership with Mobcrush, CreatorIQ developed influencer marketing’s first working deduplication model.