Entries by Jennifer Moore

What’s Going On? Google has gotten rid of the sidebar ads in the search engines. Paid advertisers get listed first in the search engines, and that means that websites who don’t use PPC and who rely on organic listings (good SEO tactics to get a website to list on a first page without advertising) are […]

When you own a fashion boutique you aren’t generally going to name it “The Apple Pie Restaurant” are you? You aren’t going to advertise apple pie at $2 a piece when you are trying to sell fashion. Sure you might bring people to your business this way; those who want to buy a cup of coffee […]

¨Have you heard about the new restaraunt around the corner? ” That’s the way word of mouth advertising always begins. And if you have ever been a small business you know how important that question or those comments can be. This word of mouth advertising can be the type of publicity that sends you over […]

“Set your goals!” That’s what you hear from every business Advertising online guru when you start talking about PPC advertising. However, as many, you might just be overestimating your abilities in a one-year time period, and then be underestimating them in the long run because you just decide to give up. AND THEN WHAT HAPPENS? […]

PPC is not a business or a type of aspirin. It refers to Pay Per Click advertising online. And while many marketing directors will rave about its effects, you have to really understand Pay Per Click and how it works to understand the real benefits. This guide will show you the basics of how PPC […]

Part of the reason we have so many problems with understanding digital marketing and the different tasks or features that make it functional is “The Terminology.” Today, I want to talk about the statistics and more importantly, the difference between a good keyword and a bad one. So how does a metric be good or […]

Back to school is an important time for most local Santa Rosa businesses, as it offers a nice influx of revenue. However, the seasons coming to a close, but that doesn’t mean the extra sales need to go away. To the contrary, this can be one of the most important times of the year for […]

Like a heavy rain… It often seems like social media services, ideas are on a constant downpour; you want to ignore it but do you really think you should? I’ve resisted the idea of social media advertising for a long time, believing that there are many other better advertising tools in this age of digital […]

When you ask a company about online tasks, and which they prefer to focus on; either Search Engine Optimization (SEO) or pay-per-click (PPC) you’ll always get mixed answers. Some prefer SEO and other PPC, not knowing that both are crucial elements to a nicely marketed website. SEO As of early 2012 there has been a […]

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