Roland Dransfield Blog

Another year, another BrightonSEO event. Throngs of SEO and content specialists from across the country congregated at the digital event of the year to gain insights into what’s ahead for the SEO world, and how to make the most of the tools we have at our disposal.

GIFs (or Graphics Interchange Format) are basically a series of images played in sequence, like a flipbook.

While they’re not always suitable for every type of content, GIFs can be used to liven up posts, drive home a point and add a level of richness and media to otherwise dry content. It also helps you to stand out on social media, adding moving images can really catch the eyes of consumers when they appear in their social feeds.

So now you know ‘why’, let’s delve into the ‘how’.

In this guide, we take you through an easy step-by-step approach to creating GIFs and more importantly – how to share them.

When your website is live on the internet, every update you make contributes to your interactions with visitors, customers and search engines. A static website without updates is essentially a dead entity, which will go unnoticed in the scope of the world wide web.

When introducing newcomers to content marketing, one of the biggest hurdles to overcome is the belief that their customers have neither the time, nor inclination, to delve into a lengthy blog post.

Despite what your own reading habits and conventional wisdom might suggest, long-form blog posts – among other types of content – are the most successful format on the internet.

In this guide, we'll explore why readers gravitate towards longer blog posts, how you can emulate the best performers and offer advice on how to go about producing long-form content that engages your key audiences.

Content has been king for the best part of two decades now and its popularity shows no signs of relenting.

Businesses that subscribe to content marketing attract roughly three times as many leads as those that don't and enjoy a conversion rate almost six times higher than non-adopters.

And while you've certainly got to be in it to win it, unlike a primary school egg and spoon race, simply taking part won't earn you any medals. Producing sufficient levels of tailored, effective and engaging content in a timely manner are commonly cited as some of the biggest challenges for marketers, particularly in the field of B2B.

Content shouldn't be confused with copy, however, and while the likes of video, visual and other types of rich media are on the up - written articles remain a steadfast favourite for newcomers and veterans alike.

In this guide, I'll tap into the experience I've gained after spending the best part of a decade in the field as a professional writer and reveal my one sure-fire method for producing better content that attracts leads and delights your prospects.

A significant amount of how you manage your online reputation is determined by the brand values you want to get across to your audience.

Getting people to recommend your brand through word of mouth, social reviews and referrals is one of the key aspects of creating a relatable and successful image. Social promotion will help you engender trust, loyalty, and popularity from your customers.

In this guide, we'll examine how to ensure your brand values help portray your company ethics in a way that creates a bond with your intended audience on both a physical and a psychological level.

A large part of any digital agency's role is advising clients and prospective clients on how they can improve the way they use their website.

But while many companies are vaguely aware of issues with their site, devoting the time, resources and strategy needed to correct them often gets pushed to the back of the to-do list in favour of more pressing day-to-day tasks.

In this guide, we'll give you the low-down on how to objectively review your site, see how your current offering compares to that of your competitors and most importantly - offer advice on how to make the most of your online assets.