Tag Archives: personal training marketing

The fitness industry is an extremely compact and competitive industry, which is often trend based as consumers are looking for the best stylised equipment and different exercise modalities. Ultimately the fitness industry can be a brutal industry if you’re not prepared. So, you need to take you and your brand seriously and look to always be broadening your knowledge as trends come ‘in’ and ‘out’ ever so quickly, which could be a downfall if you’re not prepared!

In order to plan and develop your brand you need to create a marketing mix! This comes in the format of ‘The 4 Ps’ – Price, place, promotion and product!

1 – Price

Setting the right price is crucial, many people believe setting a low price is vital to ensuring purchases, however this isn’t fully true. Setting a price too low could result in you losing out from making a profit, and having a dangerously low price often creates a problem with trust. If you are under pricing a product it can create a perception of it not being that good or reliable.Read More

Personal Trainers will gain new clients constantly, whether they’re friends of current or previous clients, or potentially they’re completely new to the gym environment. With this in mind, its vital to ensure you are able to talk to a range of people and make sure they feel comfortable in your presence.

Firstly, the greeting when meeting a new client is absolutely crucial. You have to fit the situation to the person, for example a younger individual may want it less formal and just to get started where as an older individual may expect a formal introduction and walk through. It is important to continue eye contact and ensure you are talking to them in the gym.Read More

The client consultation which happens even before any exercise has been done and is a huge factor as to how hard the client tries based on what they believe they can achieve.

In relation to the self-determination theory, often a handful of clients may be confident in their ability and know what results they want to see in a reasonable time frame. However, some clients may have no idea, they may have never even been into a gym before. This is where it’s down to the trainer to understand this and attempt to bring out the best in the client on their journey.Read More

When being a personal trainer, the first point of contact will depend how you market yourself. This could either be through word of mouth, social media, or reviews. It is important you make this aspect as exciting, easy to follow, and extremely accessible to all. Within the first touch point you need to explain what you’re about and your level of expertise to the possible clients.Read More

In any business its crucial to have a website and if you don’t have one, your simply not in the game.

Alarm bells can start ringing when a potential customer tries to find you online and can’t. Questions start to be asked such as “Is this business legitimate?” “Is this business reputable?” and “can I trust this company?”

You only get one chance at making a first impression so its vital to have a professional website that looks the part.

Your website is your digital salesman especially if you are a PT as you can include a massive selling point to potential clients such as before & after photos of successful transformations.Read More

Its vital to be able to be seen online as a business.

You may have noticed if you have found yourself in a public place recently that everybody has their head buried in a smart phone.

Some people don’t even look up from their smart phone when there walking. The internet is a huge part of our day to day life, we are using it on the way to work, at work, on the way home, then at home.Read More

We all know the route to becoming a PT can be a bit of a journey.

It’s a bit like being released from the army. You are learning and regimented with your study/training then when you leave you’re suddenly on your own and think, ‘what the hell do I do now?’.

Most freshly qualified PT’s will go down the route of working in a gym as it offers the opportunity of having all your future potential clients all under one roof, and all the equipment you will ever need.Read More

As a PT you’re predominantly self employed, and responsible for bringing home your own bacon.

The fitness industry is very competitive so you need to find as many ways you can make an impact and get more clients.

Here we look at some useful tips to help.

Work the floor

One of the best way to get more clients is to actively approach them in the gym and show a genuine interest in them.

Plenty of times in gyms you see a PT just stood there expecting people to just come over to them and get signed up just cos they have ‘PT’ on the back of their top! This does not happen and people will not approach you.Read More