“Medical school
educators” taught
you how
to practice medicine, but not how
to
run
a medical practice business,
let alone a
remarkably profitable one.

"We are talking here about your need for implementing
OFFENSIVE
financial business weapons to earn
what you want, whenever
you want."

Do you
really want to see your practice
income soar?

Article #74 - May 2016

“New
Effective Way to Overcome Burnout
in Your Medical Practice”

Adapting methods for treating
burnout used in other
professions may be far more
effective and beneficial
than the usual redundant ideas we
commonly read in
articles written in the medical
practice media.

Listening to what
other non-medical professionals have
developed and used themselves for
managing burnout
issues are a refreshing and
inspirational venture. The methods
that have benefited them that they
are willing to share
with others, is a unique resource
that private medical practice
physicians
would be smart to employ.

Burnout is
primarily a mental and emotional
shutdown that results from a
continuous and overbearing conscious
extraction of energy from the mind.
It’s the energy required to enable
our brain to function reliably and
persistently
while dealing with excessive demands
on it that it eventually cannot
handle
with any degree of efficiency. Push
any engine beyond its capabilities,
persistently, and it will fail.

Thomas Edison
never seemed to have suffered with a
burnout phase during his life,
considering his effort of over
10,000 attempts to invent the light
bulb. Burnout, however, has many
different meanings to many people.
The important issue is that burnout
is an almost permanent state of mind
that can be reversed.

Within the medical practice
media burnout in physicians is more
frequent than ever and likely will
increase. Becoming sick and tired of
medical practice, frustrated, angry,
disappointed, and feeling cornered
by government predators
is widespread in the medical
profession today as a recent survey
of physicians by the AMA reported.
Over 50% of physicians admit it
openly.

Of the many
reasons why physicians feel this so
strongly, by far the one primary
cause of the increasing destruction
of private practice is the fact that
physicians can’t earn enough money
to keep their practice going and
also meet their family financial
obligations. It's mental pain, pure
and simple.
The sequence towards
“professional poverty” goes like
this…

1. Physicians
can’t make enough income in private
practice because
of the government mandates,
increasing fee restrictions, and
regulations that require
excessive time with compliance,
instead
of treating patients.

2. Physicians
are trained for one unique
profession, practicing medicine,
which means they are not
educated or qualified to succeed in
other
professions, or must
retrain for another profession.

3. Since
physicians are never educated in
real business knowledge so
that they are able to
run their medical practice business
profitably,
like other commercial
businesses do, their medical
practice business
is predestined for
financial failure the day they start
their practice.
Just think about this
educational trap that no one ever
mentions to you.

4. When
physicians are earning less income
every day and have no
business knowledge about
how to make their practice
profitable again,
they are
left in a hopeless situation for
survival in private medical
practice…
all of which would be resolved if
all medical students were
provided
with a business education while in
medical school.

If that scenario
doesn’t logically provide you with
the evidence for what economists
call “financial engineering” as a
means to compel physicians into
employment positions in order to
remain in the medical profession,
then
I don’t know what is.

Then you have to
ask yourself, “Why is it that
only half of doctors admit
to being severely frustrated and
disappointed with their careers?”
This is
where denial, rationalizations,
excuses, and willingness to remain
ignorant of the truth seem to be the
usual self-protection tactics.

Why aren’t all medical doctors
suffering from burnout?

The answer is… they all are, but
refuse to admit it. Don’t expect me
to
discuss the usual advice
given to doctors to avoid burnout,
like…

3.Attempt
to get lots of new patients and
referrals fast (when you
have no business ideas of how to do
that effectively)

4.Hire
a medical practice business manager
(which will reduce
your net income considerably)

5.Hire
a physician assistant or nurse
practitioner (at a time
when you are barely making ends meet
as it is)

What I discovered in my
research about writing and expanding
my
knowledge about copywriting, was
very appropriate for physicians to
use
to help avoid or treat their burnout
problems.

What authors and
writers use to avoid or treat their
“slumps” (burnout)

Every
author/writer has slumps in their
writing capacity. It’s no different
than what physicians feel when they
reach a point where inspiration,
ambition, and energy are lacking and
fogs-up clear thinking. Reliable
information about
burnout is never of value unless it
comes from a person/professional
who has had a burnout experience
themselves.

I suspect that
most physicians that have had such
an obvious burnout
problem either didn’t recognize what
it is or find ways to relieve the
problem
on their own. That could well
account for why all doctors refuse
to admit
to having a problem with burnout.

For writers one
of the most effective methods of
managing their slump is discussed in
a recent copywriting newsletter that
I subscribe to …
www.copywritersroundtable.com .
A “slump” seems to have two
segments;
short or long. Short slumps becomes
not-so-short and it starts feeling
like an inescapable loop of failure…
not unlike a period of months in
medical practice where practice
income is substantially lower than
usual.

Before you know
it, your confidence level takes a
swan dive into an acid Bath. Writers
lose confidence because they run out
of things or topics to
write about, at least those that
would be of interest to readers.

In medical
practice you find yourself making
the same work effort, but
still the income decreases. And you
run out of ideas about how to
promptly elevate your profits? You
certainly don’t want the money
problem to last for months. You
eventually begin to see yourself
lacking the business knowledge that
provides all of the tools you need
to make financial recovery happen.

You then notice
that you’re not alone. It’s
happening all over the place in all
medical professions. The medical
profession is screaming down the
tracks towards destruction and takes
no prisoners along the way. Doctors
in private practice are riding the
leading edge of the wave.

Writers are
experiencing the rise of digital
media, trying to adapt to the
requirements of a new system and
move their operations to the
Internet.

Both doctors and
writers are being pushed into new
ways to earn an
income. Both are forced to learn the
new requirements and rules that they
are not familiar with or trained
for.

One writer has a
friend that questioned whether he
had ever written
anything that worked (actually
earned money for the client). The
criticism was not because his friend
believed he had never written
anything for his clients
that made them money, but because
the friend had never heard anything
otherwise. Although the writers work
was always profitable for clients,
the quality and results of his work
never reached public knowledge.

Take a look at
your medical practice routines and
habits. What do your patients really
know about you really? And all those
potential patients moving around in
your community, what will they ever
know about you unless they become a
patient of yours? Do patients choose
you because of your professional
reputation or because of actually
knowing how you treat your patients?

The writer’s friend responded
by saying, “It just goes to show you
that if
you don’t blow your own horn, no one
else will. Don’t be a tree that
falls in
the forest that no one hears.”
Obviously, the friend and mentor had
knowledge about marketing tools, and
this was one of them.

Doctors don’t
usually take their lunch time to
parade around the streets
with a sign listing all of the
wonderful things they had done in
medical
practice. Among the hundreds of
doctors practicing locally, how can
a patient decide to choose you for
their medical care? The truth is,
you have to tell
them who you are, what you do, and
what you do better than any doctor
in town. It's called marketing your
practice and promoting yourself.

Writers and
doctors sell their services to make
a living. Doctors sell their
services to patients to earn an
income, because patients are the
single source
of income you survive on, the more
you have the more income you get.
Writers sell their services to help
clients to earn money. The more
clients they have the more income
they earn.

This writer knew
that he had to get out there and
show the public what he could do. He
started a newsletter. He researched
copywriting methods and discovered
the keys to persuasion, exciting
people, getting attention, and
making offers that are effective,
and copied those successful ideas.
And that is exactly what every
physician should be doing daily for
the rest of their career.

About burnout cycles
(slumps)

For writers
their "short slump" cycles last
three to six months on average.
Other slump cycles last longer, even
up to three years. Their mood has to
shift with the cycles. If you don’t
shift with those moods or start to
test new things, cobwebs form in
your brain which needs a reset.

Physicians in private clinical
practice
don't seem to experience cycles of
burnout. You are so used to your
daily pattern of practice and the
daily need
to manage so many kinds of signs,
symptoms and medical problems, that
you
fail to recognize your own
limitations. The onset of burnout
and the early signs of it are
commonly not recognized by yourself.
Others see them but you don't.

In medicine the rapid changes
in technology, healthcare evolution,
and medical knowledge progress,
cause you to lose passion for
medicine, loss of persistence in
keeping-up, and eventually to become
a victim of stagnation.

Burnout is a slow destabilizing
mental process resulting from a
gradual pileup of stress factors to
the point that your mind can't
neurologically or chemically support
and maintain the brain network
systems of communication. Therefore,
your brain capacity for logic,
evaluation, solutions, and actions
become less responsive to normal
neural function/direction and more
responsive to instinct, the senses,
and subconscious dictation (the only
crude facilities the brain can draw
from at the time).

It would be about the same thing as
a drunken individual, hardly able to
walk, giving a long speech to a
massive crowd... before passing out.
How many people have you seen that
are drunk and don't believe they are
drunk?

Burnout eventually causes bad
decisions, bad responses to stress,
disabled thinking process, and lack
of usual inhibiting mental
functions.
Consequently, your quality of work
decreases, your focus wanders, your
passion for maintaining expertise
and skills is reduced, tolerance is
at zero, and any change you may
think of making seems reasonable
because of your desperation to find
peace of mind.

As a result doctors
quit medical practice, retire early,
or become an employee. All of these
choices may still not do much to
relieve desperation because these
choices may well lead to increased
stress in the end.

Brain cobwebs
that are not removed somehow, become
permanent. You
find that problem when you notice
that when physicians practice
medicine
based on what they learned years
ago, and remain behind in medical
knowledge and skills.

Those who remain
outdated and behind tend to judge
all new products and services by the
aged criteria that have remained in
your mind from years ago. It’s what
is called “confirmation bias,”
meaning that new things are compared
to old standards that your brain
holds on to forever. One has no
other comparison to judge by,
unfortunately.

The burnout survival
strategy

Contrary to the
usual strategies for resolving
burnout that you find in most
medical practice literature and
media, the advice for preventing or
rescuing
you from burnout is a matter more of
psychology/behavior rather than your
juggling your financial management
structure. The seemingly more
reliable approach to burnout is to…

1.Primarily, “embrace
change” instead of fighting change

As a competent
physician you are already working at
keeping
current in your medical skills and
knowledge. It becomes an easy
mindset and pattern of behavior for
you to intentionally alter and
take action on it. It’s a matter of
self-discipline.
So many physicians in private
medical practice have become so
entrenched in the habit patterns
they have already developed for
their practice and are so
comfortably automatic in nature that
they
are very resistant to any changes,
even when changes are required.

2.When feeling burned
out, it's critical to have available
a
means for total distraction
of your mind.

For example, all of
us have a means to escape the
consequences
of an argument with your spouse,
take a walk, drive around the block,
isolate yourself and read a book,
work on your hobby, call a friend,
or work on a beneficial project.

You
can take
a weekend off, go on vacation, take
a race driving course, create and
write a book, join a sports club…
but always do
what you have an interest in or a
passion for doing.

3.Start working with
something completely new to
you

Start doing
something completely new and
beneficial in your
practice like outsource a job, write
a procedures manual for your
office staff, start a newsletter for
you practice, create a vibrant
referral program for your practice,
schedule regular office staff
meetings, have a business consultant
come in for a talk, focus on
learning marketing, take an evening
course at the local college.
It stimulates your mind,
incites creativity, allows your
passion
to expand, and provides results that
are encouraging.

4.Have in place a
backup Plan B

Likely, most of
us had some sort of a backup career
plan if
we didn’t make it into medical
school. When you have a backup
plan for your practice, career
change, practice location,retirement,
investing, paying for your kids
college, getting a business
education,
divorce, your death, and even
selling your medical practice.
A backup plan is something that
will often prevent hopelessness,
insecurity, excessive worry, even
suicide.
The satisfaction and peace of mind,
once you have created a
realistic backup plan to your
medical practice, strongly reduces
your worry about losing your ability
to practice medicine, for illness,
for trauma, for divorce, for legal
or medical board punishment, for
mental illness, or for other serious
problems that may occur.
You have an acceptable and
reasonable way out of your
situation... no hopelessness occurs
with a Plan B.

If you do much
outside reading, watching TV news,
read newspapers, keep up on
politics, you may be aware of the
increasing numbers of big businesses
that have “My time” off-duty
programs, childcare facilities,
education courses, and “sick days”
as extra benefits for workers.
Burnout is now recognized as a
serious problem everywhere, from
sports to the steel industry.

This is what businesses today
are doing to help prevent burnout of
employees and is evidence that they
consider burnout a valid factor to
consider in regard to the overturn
rate of employees and the costs of
hiring and firing.

Comment

In my mind the
most menacing cause for burnout
among physicians is
the emotional feeling of
hopelessness. Hopelessness is
destructive to your
mind’s ability to recover. It
becomes more irreversible the longer
it lingers in your thoughts.
Hopelessness is not necessarily
associated with depression but often
is part of it in later stages.

It certainly
isn’t difficult to imagine what
happens to any physician that
reaches a point when there doesn’t
seem to be any options left to
choose from. No one wants or expects
that moment to arrive where there
really aren’t any alternatives, at
least none that are acceptable and
tolerable.

Suppose for a
minute that you become aware one day
that your medical practice is
failing to produce the same old
income that it has produced for you
over the years. And if the loss of
income continues to decrease
significantly in the next six
months, you may no longer have the
income to cover your office overhead
expenses, let alone that necessary
to support your family.

You ask, “How
could any physician in private
medical practice ever reach that
situation, after all you've been
doing fine for many years,
financial-wise.”

Why today are so
many thousands of private physicians
in our country
being forced to sell their practices
or just close their offices
completely?

Burnout begins
smoldering at the time you realize
you have a financial problem… your
practice income is decreasing with
no end in sight.

At the same time
you recognize that you never
prepared for such an event. You have
no backup plan. You, unfortunately,
are essentially business ignorant,
which you likely at the time have no
understanding about that, no secure
feeling about or belief that a
business education could or ever
would help you out of this
situation.

Not only that,
if a business education is the
ultimate means of putting
your medical practice back on track
financially with rising income, and
even enable you to continue raising
your income for the rest of your
practice career, you probably would
never believe it. It is a fact,
however.

Sure, you
couldn’t afford the time off from
practice and the cost of such a
business education being around
$40,000 for an on-campus MBA
education.

The honest no
B.S. truth is that the great
majority of physicians with
failing practices, can get back into
the practice game financially just
by
learning a small amount of business
self-education without much
difficulty.

The sad part is
that you were never told about the
incredible power of a business
education and its effect on your
medical practice career, income,
and happiness. As a prosperous
British entrepreneur said, "You
can't buy in to something that
doesn't exist." Did anyone ever tell
you that you needed a formal
business education for maximum
success in private medical practice?

Right now, if
you were losing your medical
practice for financial reasons,
you would feel hopelessness
for lack of a reasonable alternative
to rescue you. Nearly all private
practice physicians today are
extremely frustrated about the
possibility of losing their medical
practice. When they understand that
they have only one alternative,
working and earning money for
someone else as an employee, do you
think they would feel hopeless?
Absolutely!

The positive
side of all this is that I
absolutely know for a fact
that
business knowledge can prevent all
of these financial problems in
medicalpractice and even cure them
before they become irreversible.

I also know
for a fact
that reading and learning from the
business and marketing books,
written by business experts who have
done it all and that I recommend
you read, you will gain the
business expertise (for less than
$500) you need to protect your
medical practice from failing.

If you remain a skeptic or you
are having a hard time believing
these
things, then perhaps you need to get
and read my book, THE WOUNDED PHYSICIAN
PROJECT.

The book tells
you what you don’t know, what can
happen to your practice suddenly,
why it may happen, and how to pull
yourself out of your
skepticism mindset concerning
business knowledge.

"Professional Nudge"

Backup
plans save a great deal of
torment especially as a result
of your lack of due diligence,
planning, and constant
watchfulness.

Hitchhiking on a
donkey when your car is out of
gas, is not always the best
maneuver. But it is actually a
complete distraction from your
out-of-gas problem as well as
doing something completely new
that you have never done before
to override your stress issues.
The doctor on the donkey does
not look very happy at all!

Article
#74 - A

HOW TO SELL BETTER, EVEN IF YOU
AREN’T A SKILLED COPYWRITER

BY:DAN
KENNEDYON:DECEMBER
11TH, 2012

A recent encounter atInfo-Summit reminded
me of a powerful technique
you can use to multiply
your income…

You can use this whether
you are experienced or
not, have skill or not, or
know very little or a lot
about your industry. In
fact, even if you consider
yourself an amateur
copywriter, you can use
this to out-perform an
experienced pro.

It’s a rare secret
advantage far too few
businesses use. It’s
revealed in a story about
a young baseball player…

His manager told him that
he was lazy and told him
he dragged himself around
the field. Believing
himself ambitious and
wanting to get to the top,
that was thelastthing
Bettger expected to hear.

His manager’s parting
words, “Wake yourself up,
and put some life and
enthusiasm into your
work!”

Bettger reported to his
new team in Chester,
Pennsylvania where he took
a pay cut from $175 per
month to just $25 a month.

Bettger says, “Well, I
couldn’t feel very
enthusiastic on that kind
of money, but I began toactenthusiastic.”

His new enthusiasm gained
him a trial at a team in
New Haven, Connecticut.
Inspired, he made up his
mind to establish himself
as “the most enthusiastic
ball player they’d ever
seen.”

It paid off. In just ten
days he raised his salary
700%, from $25 per month
to $185 per month..

Within two years he was
playing third base for the
St. Louis Cardinals,
multiplying his income
thirty times. Bettger
says, “I got this
stupendous increase in
salary not because I
couldn’t throw a ball
better—or catch or hit
better, not because I had
any more ability as a ball
player…Enthusiasm alone
did it.”

Later, after a bad
accident forced Bettger to
give up baseball entirely,
he returned home and began
selling insurance.

After ten months of
miserably failing as an
insurance salesman,
Bettger believed he was no
good at selling and would
never succeed.

Remember the lesson he’d
learned from his manager
in baseball, Bettger
decided he would put
enthusiasm into selling
insurance. He soon
discovered that he could
make up for a lack of
experience, a lack of
skill, and a lack of
know-how in selling with
sufficient enthusiasm—but
that no amount of skill
and know-how can make up
for the absence of
enthusiasm. Using
enthusiasm he turned his
life and income around,
becoming one of the
highest paid salesmen in
America. Frank Bettger
reveals that “enthusiasm
makes a difference” in his
book, How
I Raised Myself From
Failure To Success in
Sellingand
observes:

“Enthusiasm is by far
the highest paid
quality on earth,
probably because it
is one of the rarest;
yet it is one of the
most contagious.”

Enthusiasm is just as
important in print as in
face to face selling.
Infusing your sales letter
or advertisement with
sincere yet intense
enthusiasm is one of the
ways an “amateur”
copywriter can beat the
efforts of an experienced
pro.

This is why you can’t just
sit down and write your
ads, sales letters, and
brochures “on command”
like you can sit down and
do bookkeeping. You have
to work up some enthusiasm
for the task as well as
for the proposition you’ll
be putting across.

Imagine your own reaction
when you are in a store
with someone obviously
eager to help you, who
looks you in the eye and
shows genuine excitement
that you are there. Versus
someone who acts like
you’re interrupting what
they are doing or as if
they don’t care whether
you buy something or not.
Written copy can have the
same effect.

If I’m going to write
first thing in the
morning, as I often do, I
try to set my subconscious
mind working on that
particular project while I
sleep. Sometimes I wake up
with the “big idea” I
need. Other times, I wake
up with ideas and a
readiness to write.

I don’t think you should
force yourself to “grind
out” direct-response copy
when you don’t really feel
like it; the result will
be flat and mechanically
assembled; it may be
technically correct in
that it has a headline,
subheads, bullet points,
an offer, a P.S., etc.,
but it will lack spirit.

However, forcing yourself
to be enthusiastic works.
Bettger said that when he
forced himself to act
enthusiastic, he soon
found himself
enthusiastic.

The person who is
genuinely enthusiastic
about what he is selling
definitely has an
advantage. If you feel you
could use a boost in
enthusiasm, try recording
the sales pitch from your
most enthusiastic
salesperson, and transfer
it to paper.

Never underestimate the
power of enthusiasm and
the advantage it can give
you. Over the years, the
clients I’ve done the best
work for and have been the
most successful with have
been passionate and
enthusiastic about what
they sell.

NOTE:If
you plan to hire a
copywriter to give you an
advantage, be sure to read
GKIC’s free report, “The
7 Key Questions Every
Copywriter You Hire MUST
Be Able to Answer To Write
Killer Direct Response
Copy and Create Marketing
Campaigns That Will
Outsell The Pants Off Your
Competition!”

In Every Issue...

My desire is to always offer
you the business and
marketing strategies that
you will need if you ever
wish
to reach your maximum potential in the practice of
medicine whether
you are employed or in
private practice.

My New Book

"The Wounded Physician
Project"

Click on
the image... for details

Do you really know
the core cause of the medical profession crisis we
are
in today?

No, it's not the
government.

What are you
willing to
do to save your private
medical practice?

The average medical doctor in the
US practices medicine
for 12,617 days and leaves a million dollars on the table
during that time.

They never are able recognize that it was available to them during all those
years because they lack a
business education.

This book is unique because no other
author has ever
written about the primary cause and solution to today's increasing attrition
of physicians and the demise of private
medical practice.

Once the reader becomes exposed to the extreme and relentless series of
strategic moves organized and implemented by our government to control
healthcare, the reader will understand why all physicians must be provided
with an academic
business education.

Secondly, the reader will discover the critical
importance and practical value of a business education for practicing
physicians. Today, most physicians struggle
financially while running their medical practice business because of their
reliability on their own
business ignorance.

The contents discuss all the benefits and advantages of business knowledge,
how to get it and use it, and quickly reverse the money crunch you are
experiencing today.

You probably won't get much benefit from
an MBA degree
because it's not oriented to medical practice business that demands special
knowledge, implementation, and decisions.

The success principles of all businesses are the same, but the management
of those business strategies have to match the passions, objectives, and
diligence capabilities of each physician.

The content is meant not only to inspire
physicians to
gain business knowledge, but also to get a very clear understanding about
how fragile their medical career is to present day economic, political, and
social threats.

The ultimate goal of
all medical
doctors should be to use their business knowledge as a offensive weapon
against predators, both economic and governmental, to survive and grow using
the business tools I continue to throw at you. It's the only offensive
force
that physicians have to use to remain in private practice.

I truly believe this is
the one and
only solution for maintaining solo medical practice. This is especially
critical to the most popular option... cash only practice... for practicing
medicine outside the government
healthcare system.

Order the book
today

Available through your local bookstore's
order desk or at these online bookstores...

Amazon .com

Barnesandnoble.com

Xlibris.com or
by phone
1-888-795-4274 x 7879

I guarantee that the content will stick to
your mind for as long as you practice
medicine.

Show
the world what you are capabable of doing... not what you were
expected to do.

Connect To A
Higher Power

"I am the Lord thy God which
teacheth thee to profit, which
leadeth thee by the way that thou
shouldest go."