On February 11th, the Korean Business Research released the latest Boy Group Brand Reputation Rankings. The ranking is based on the analysis of consumers’ participation, media coverage, interaction, and community indexes for 123,332,307 pieces of big data from January 9, 2018 to February 10, 2018.

Bangtan Boys received 1st place with a total brand reputation score of 19,433,248. This is a 15.4% increase from the 16,839,776 score they received last month. The link analysis showed high usage of the words “Love“, “Continue” and “Happiness“, while the keyword analysis showed that “Golden Disc“, “Billboard” and “Daesang” ranked in the top. The positivity-negativity analysis found that reactions towards BTS are 79.52% percent positive.

[+1601 / -41] I will always support BTS. BTS let’s be happy!

[+1435 / -39] I’m happy to have a group like BTS, whose songs keep my dreams and hope from being lost. Congratulations on 1st place.

[+1342 / -46] BTS!!!

[+1290 / -35] Bangtan Boys♡

[+1075 / -38] Cheer for BTS. I want to do it even when it’s hard.

[+197 / -5] BTS BTS BTS!!!

[+196 / -5] Bangtan are the best

[+182 / -5] 보라해 BTS (* 보라해, bora-hae, is song title by BTS. V explained the word means “A.R.M.Y and BTS will love each other forever.”)