The race picked up its first sponsors including Cinelli, The Bicycle Film Festival, Rapha, and the Brooklyn Brewery. An art show titled “The Unifying Machine” was curated in conjunction with the race. Over 60 competitors raced in front of over 500 spectators. The race was covered by mainstream cycling press for the first time with feature articles in Velonews. Russian bike messenger Daniel Chabanov won the race in a four man sprint against John Kniesly, Alexander Barouh, and Chris Thormann.