MINNEAPOLIS (Jan. 13, 2015) – FLW, the world’s largest bass fishing tournament organization, has announced a sponsorship renewal with Z-Man Fishing Products, Inc., the fastest-growing lure brand in America. Financial terms of the deal were not disclosed.

“FLW is proud and pleased to continue its partnership with Z-Man Baits,” said Patterson Leeth, FLW vice president of marketing. “They have been a fantastic long-standing partner and we are excited to have them with us for the 2015 tournament season.”

As part of the agreement, Z-Man Fishing Products will receive exposure across multiple FLW media platforms including its websites, tournaments and expos, social media and FLW Bass Fishing magazine.

“One of our primary goals is to expose the most avid participants in bass fishing to our latest ElaZtech bait designs and newest ChatterBait models,” said Daniel Nussbaum, vice president of Z-Man Fishing Products. “Our relationship with FLW allows us to speak directly to the most diehard bass anglers through a variety of channels.”

For nearly three decades, the Charleston, South Carolina-based company has enjoyed a strong presence on the tournament-fishing circuit. Their products like the ChatterBait, ElaZtech plastic baits, and EZ silicone skirts, all continue to be favorites among winning tournament anglers and there are very few anglers who don’t recognize the Z-Man brand. Z-Man continues to work with some of the leading professional bass anglers and saltwater pros to develop some of the most innovative and eye-catching soft plastics on the market.

ABOUT Z-MAN FISHING PRODUCTS

For more than 25 years, Charleston, SC-based Z-Man Fishing Products has prided itself on bringing technology to anglers. Z-Man has long been one of the industry’s largest suppliers of silicone skirt material, but until recently the Z-Man name was unknown to many fishermen. Today, Z-Man’s amazing 10X Tough ElaZtech® soft plastics and Original ChatterBait® brand bladed jigs are among the world’s premier fresh- and saltwater baits, positioning the company as one of the fastest-growing lure brands in the US.

ABOUT FLW

FLW is the industry’s premier tournament-fishing organization, providing anglers of all skill levels the opportunity to compete for millions in prize money nationwide in 2015 over the course of 240 tournaments across five tournament circuits, four of which provide an avenue to the sport’s richest payday and most coveted championship trophy – the Forrest Wood Cup. FLW tournament fishing can be seen on the Emmy-nominated “FLW" television show and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world. For more information about FLW visit FLWFishing.com and look for FLW on Twitter, Facebook, Instagram and YouTube.