888 enters the
online sports betting market

British gambling company Rank
Group Plc. to help 888 Holdings enter the online sports betting
market.

Today the U.K.-based Rank Group Plc. (LON:RNK) announced it will
provide the online casino and poker firm 888 Holdings (LON:888)
with online sports betting services. The betting services will
go through Rank's betting website
Blue Square, which will manage
fixed odds betting and sports content for the 888 brand and in
exchange 888 Holdings will open its payment processing platform
to the use of Blue SQ, while Rank Group is expanding
internationally.

The online sports betting deal between
the two U.K. listed companies proves that the sports betting
market in Europe has proven profitable for 888 Holdings. The
company has recently opened its first sportsbook, but it was
limited to the Italian market, testing the waters for the future
expansion.