I want to make sure people don't overlook this IPFS link as just a decentralized GitHub. IPFS is building a content-addressable web. Think about how BitTorrent magnet links work—it's a hash of the actual movie (or Linux distribution) you're trying to download, and using that hash, you can connect with all the people who've already downloaded it to get it from them. On a content-addressable web, pulling up the New York Times would be looking up a certain hash, which would pull the content from your neighbor three doors down who read it earlier this morning. The web won't be servers that you hit with your browser anymore. It'll be content that lives forever, always reachable by its hash.

As long as people want to read what you're publishing, publishing is free. And fast. Around the planet. The web is about to get way better, and IPFS and its competitors are going to be what pushes it forward.

IPFS does look interesting, but how does it provide updateable references? What's the equivalent of "give me today's headlines", which is pointedly not content-addressible because you don't know the content yet?

IPNS is a layer on top of IPFS that is essentially a map from public key to something signed by the corresponding private key. So you can store an IPFS hash in IPNS under your public key. Then whenever you create new content, just update the hash in your IPNS entry. People only need to remember your public key to find your latest content.

I suspect that there's a way to identify the latest content built into IPFS, but if not, it's easy to build that on top of something like Ethereum. If you're new to Ethereum, it's a global, trustless, blockchain-based coordination platform—it gives us the ability to determine what "The New York Times" is, without having to trust someone else to tell you. The New York Times would have an Ethereum contract with storage space that only their private key can write to that would hold the hash of the latest state of the site. A site state would contain set of hashes that point to the day's articles and perhaps previous states of the paper.

In the very near future, the entire New York Times archives will be fetchable just by asking for it. Your computer will ask your neighbor for the front page for July 21, 1969, and they'll send it right over.