New World launched its 'Every Day a New World' campaign, with three 60 second spots created by Colenso BBDO Auckland with account service from sister shop .99 and production via Finch.

In the 'Lucky Day' spot, the campaigns third and final, a dad and his son take a special fishing trip, but just miss out on their big catch. Luckily, they're creative fishermen and manage to save face for their special family meal.