The Show Your Soft Side campaign [Pictures]

Show Your Soft Side campaign

Courtesy of Show Your Soft Side

Homeless and injured animals seem to have something of a magnetic attraction to Jon Boyer, who's a Baltimore police officer. He says police rescue cats and dogs all the time -- comes with the job. But he's a little flummoxed that his occasional drop-off at the Baltimore Animal Rescue and Care Shelter (BARCS) has also made him a magnet for instantly lovestruck women.

Homeless and injured animals seem to have something of a magnetic attraction to Jon Boyer, who's a Baltimore police officer. He says police rescue cats and dogs all the time -- comes with the job. But he's a little flummoxed that his occasional drop-off at the Baltimore Animal Rescue and Care Shelter (BARCS) has also made him a magnet for instantly lovestruck women. (Courtesy of Show Your Soft Side)

In a twist of fate, a scrappy street feline has become not only the 1st Mariner Arena mascot but the star of the latest "Show Your Soft Side" campaign ad. People will see Buck the kitten on a billboard outside the arena. The copy for the billboard reads: "Dumped at six weeks and left to die. Buck got the last laugh. He now has 174 moms and dads."

In a twist of fate, a scrappy street feline has become not only the 1st Mariner Arena mascot but the star of the latest "Show Your Soft Side" campaign ad. People will see Buck the kitten on a billboard outside the arena. The copy for the billboard reads: "Dumped at six weeks and left to die. Buck got the last laugh. He now has 174 moms and dads." (Leo Howard Lubow/Show Your Soft Side)

The Show Your Soft Side campaign aims to show young people that hurting animals is anything but cool. The campaign features well-known tough guys demonstrating their soft spot for dogs and cats. The slogan: Only a Punk Would Hurt a Cat or Dog.