3. SEO Is Really Search ‘Ecosystem’ Optimization

“Engine” is really a terrible, small and incomplete word to describe the “thing” that SEO fits into.

How you think about “SEO” determines how you strategize and execute on it. Therefore, I choose to think of it as Search ‘Ecosystem’ Optimization. I plan on doing a complete article on this soon, but in short:

There’s the real world

There’s the “digital world” – a digital copy of the real world, if you will.

There’s search engines who’s job is to bridge the gap between the real and digital world.

The ultimate core skill-set of an SEO, is to understand as much as possible about how search engines work – but also the entire ecosystem a real+digital+search world creates.

It might all seem like philosophical fluff, but in a future article, I’ll show how it translates into strategies, tactics and results.