Monday 17 March 2014 07.50 EDT
First published on Monday 17 March 2014 07.50 EDT

Still from J-Lo's I Luh Ya Papi video Photograph: Screengrab

The video begins with Jennifer Lopez receiving ideas from a nameless record label exec with huge teeth and an empty stare about a video for her new single. Maybe they could film it in a water park? Perhaps a zoo?

For some reason, these innocuous suggestions lead Lopez's friends to go off on one about how women are massively objectified in videos and wouldn't it be fun if they could reverse this trend and objectify men – possibly the single worst solution to sexual inequality modern woman has ever come up with. But who cares, 'cause J-Lo is rocking Mary Berry's bomber jacket.

Still from J-Lo's I Luh Ya Papi video Photograph: Screengrab

Things get superficially meta when the singer goes into a reverie about what a gender role reversal music video could look like.

Still from J-Lo's I Luh Ya Papi video Photograph: Screengrab

Apparently it would look like three women in denim shorts dancing around a couple of cars. Bonus points for the double denim. Minus a million points for the poor grasp of feminism.

J-Lo closes four and a half minutes of pop back from the land of make believe, with her friends still burbling about entourages and women's rights. The exec looks like he regrets every career decision he's ever made. J-Lo's earrings look amazing. There are no right answers here.

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