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SprinkleBit is based on a simple idea: Make the markets easier to understand and more accessible for retail investors. Studies show relatively low stock market participation [among retail investors] due to: lack of information, transaction costs and limited access [to early opportunities, market information, etc.]. 2 in 5 Americans would give themselves a C, D, or F for their understanding of finance. SprinkleBit wants to create a shift in financial literacy to change this.