Improve Your Mobile Commerce Strategy in 10 Must Do Steps

By Colin Cieloha

Smartphones are becoming the most popular device for online shopping. Smartphones can now be used to look for products, buy products and order services. It is crucial for online businesses, big or small, to develop a foolproof strategy for mobile commerce.

In the infographic below, there are ten tips to get people on the right track. The data from the 2016 Smartphone User Behavior report, informed the tips within this article. The report surveyed 2000 US millennials on their mobile commerce habits.

Targeting Millennials

Smartphones are predicted to become the number one device for online shopping in the future. One of the main reasons for this is the millennial generation and their love for all things mobile. According to the young adults surveyed in the Report, online shopping is one of the top 3 advantages of owning a smartphone. In fact, 28% of US millennials prefer shopping on their smartphones rather than on their computers.

No Time to Waste

There is room for growth for mobile commerce and millennial smartphone owners. The report indicated that 72% of US millennials currently prefer shopping on their desktop. Now is the ideal time for businesses to invest more into planning a millennial-friendly mobile commerce strategy. A top priority for companies looking to promote mobile commerce is to make shopping on mobile simple and encourage people to make the switch to mobile shopping.

Social Media Advertising

Social media advertising is an integral part of an effective mobile commerce strategy. A key demographic to target is millennials. Millennials have incorporated their smartphones into almost every aspect of their lives. Approximately 82% of millennials check their smartphone within an hour of waking up in the morning and 73% of millennials go to sleep with their smartphones by their bed.

To learn about the rest of the steps for improving your mobile commerce strategy, take a look at the infographic below.