[YG-LIFE] 181024 BLACKPINK’s MV for ‘BOOMBAYAH’ Surpasses 400 Million Views, First Debut MV with Over 400 Million Views Among K-Pop Groups

BLACKPINK reached 400 million YouTube views on their MV for ‘BOOMBAYAH’. It’s the first debut track to surpass 400 million views in K-Pop history, while the new record allowed BLACKPINK to become the first K-Pop group to surpass 400 million views on 3 MVs.

The MV for ‘BOOMBAYAH’ released on August 8, 2016, the date of BLACKPINK’s debut, surpassed 400 million YouTube views on October 23 at 9 PM. ‘BOOMBAYAH was the double title song from the debut single album ‘SQUARE ONE’ along with ‘WHISTLE’, the album that notified the entry of BLACKPINK into the K-Pop scene. The strong drum beats and unique synth sounds of the track impress the listeners, while the catchy chorus where the members shout ‘oppa’ makes listeners put the song on repeat. BLACKPINK topped US Billboard’s ‘World Digital Song Chart’ for the first time as a rookie girl group, proving their massive potential and global popularity.

‘BOOMBAYAH’ surpassed 10 million views in 5 days since its release, and 100 million views in 177 days. The MV surpassed 200 million views for the first time as a video for a debut track, and eventually set milestones by reaching 300 and 400 million views. BLACKPINK’s ‘BOOMBAYAH’ is the only debut song in K-Pop to achieve such view counts.

Hereby, BLACKPINK’s ‘AS IF IT’S YOUR LAST’, ‘DDU-DU DDU-DU’, and ‘BOOMBAYAH’ have surpassed 400 million views. With the new record by ‘BOOMBAYAH’, BLACKPINK became the first K-Pop group to surpass ‘400 million views’ on ‘3 MVs’.

All 6 MVs released by BLACKPINK ever since they made debut on August 8, 2016 including ‘BOOMBAYAH’, ‘WHISTLE’, ‘PLAYING WITH FIRE’, ‘STAY’, ‘AS IF IT’S YOUR LAST’, and ‘BOOMBAYAH’ surpassed over 100 million views on YouTube proving the group’s massive influence. Furthermore, not only the MV but also the dance practice video for ‘DDU-DU DDU-DU’ surpassed 100 million views on YouTube.

While setting milestones for K-Pop on YouTube, BLACKPINK is also known as the K-Pop group holding the ‘most number of subscribers’, with over 10 million subscribers. As a reward, the group received the ‘Diamond Creator Awards’ from YouTube.

As mentioned above, US labels recognized BLACKPINK’s potential and global influence proven through YouTube. BLACKPINK partnered up with Interscope Records of Universal Music Group, the largest music label in the world. People are paying keen attention on how high BLACKPINK will rise as they boldly notified their entrance into the global market.

All 4 members of BLACKPINK are also expected to prove their musical talent by releasing solo tracks in the future, starting with JENNIE. The group also recently released their collaborative song ‘KISS AND MAKE UP’ with world-famous Pop star ‘Dua Lipa’ and proved their global popularity by topping iTunes Charts in 21 different countries and being placed at no. 1 in the US.

BLACKPINK now have their first-ever ‘solo concert in Seoul’ up ahead. JENNIE’s first solo track as BLACKPINK’s ongoing project mentioned above is expected to be revealed for the first time through the concert. BLACKPINK will hold the BLACKPINK 2018 TOUR [IN YOUR AREA] SEOUL X BC CARD concert in KSPO DOME (Olympic Gymnastics Arena) on 11/10 at 6 PM and on 11/11 at 5 PM to have a special meeting with their fans in Korea.