Who better, then, to infuse the house’s iconic femininity and ladylike heritage with a dose of forward-thinking, social media–friendly edge? Hadid, who walked the house’s Cruise show at the historic Blenheim Palace in Oxfordshire, England, today, will be starring in a series of Web videos (debuting June 6) that seem destined to recast the California native in an honorary French girl light, while offering up a lineup of fresh beauty tricks to followers.

Until then, a peek at her Instagram proves that her beauty metamorphosis is already well under way: From high-gloss pink lips and flawless skin to artfully delineated cat-eyes and scraped-back waves, it’s clear that Hadid has already discovered her inner Parisian.