WASHING RAW DENIM

Raw denim offers the greatest opportunity to personalize your break in. The things you keep in your pockets, the shapes of your body and what you do on a day-to-day basis will effect the fade. That’s why we like to wait 3-6 months before a first washing. (But don’t worry, nothing bad will happen if you wash your jeans earlier. It’s up to you).

We encourage a loose interpretation of the term "wash." Here are a few of our favorite methods:

Raw denim offers the greatest opportunity to personalize your break in. The things youkeep in your pockets, the shapes of your body and what you do on a day-to-day basis will effect the fade. That’s why we like to wait 3-6 months before a first washing. (Butdon’t worry, nothing bad will happen if you wash your jeans earlier. It’s up to you).

We encourage a loose interpretation of the term "wash." Here are a few of our favorite methods:

Option 1: Jump in the Eno River Rock Quarry

Tip No. 1

Start your raw denim snug but not too tight - they stretch out a bit over time. Then, wear them as much as possible before washing - this sets the creases and the wear pattern.

Tip No. 1

Start your raw denim snug but not too tight — they stretch out a bit over time. Wearing them as much as possible before washing will help set the creases and the wear pattern.

Option 2: River Rinse

Tip No. 2

The indigo dye adheres to the outside of the yarn, but the center of the yarn is still white. This is why denim fades the way it does. The longer you wear jeans before that first wash, the higher the contrast will be on your fade.

Tip No. 2

The indigo dye adheres to the outside of the yarn, but the center of the yarn is still white. This is why denim fades the way it does. The longer you wear jeans before that first wash, the higher the contrast will be on your fade.

Option 3: Tub Wash

Tip No. 3

If you’re going this route, cover your jeans with cold water in the tub and show 'em a little love. Swish them around with your hands, walk on them, and give them a flip once in a while.

Tip No. 3

If you’re going this route, cover your jeans with cold water in the tub and show 'em a little love. Swish them around with your hands, walk on them, and give them a flip once in a while.

Option 4: Machine Wash

Tip No. 4

Don’t be scared to wash your jeans….they’re just jeans and need to be washed. Any normal washing machine is fine. One important thing - TURN THEM INSIDE OUT, wash them by themselves, with cold water.

Tip No. 4

Don’t be scared to wash your jeans….they’re just jeans and need to be washed. Any normal washing machine is fine. One important thing - TURN THEM INSIDE OUT, wash them by themselves, with cold water.