Safety, ergonomic design and health protection are not words which normally spring to mind when we think of hand tools. This is something which Wiha wants to change. The hand tool manufacturer is announcing a 'health offensive' under the slogan 'I feel Wiha' for 2017. The marketing campaign is set to reach users and specialist trade via all media and information channels. Wiha is the only manufacturer in its sector to actively tackle health and ergonomic design for the first time. Sharing information and knowledge, capturing attention and offering advice are just some of the measures announced, as part of the campaign planned some time ago, which Wiha will implement over the coming year.

Schonach, February 2017 – Safety, ergonomic design and health protection are not words which normally spring to mind when we think of hand tools. This is something which Wiha wants to change. The hand tool manufacturer is announcing a 'health offensive' under the slogan 'I feel Wiha' for 2017. The marketing campaign is set to reach users and specialist trade via all media and information channels. Wiha is the only manufacturer in its sector to actively tackle health and ergonomic design for the first time. Sharing information and knowledge, capturing attention and offering advice are just some of the measures announced, as part of the campaign planned some time ago, which Wiha will implement over the coming year.

You can instantly explore the Wiha health world if you choose to browse the marketing campaign on the www.i-feel-wiha.com website, launched in February. A red cross in the campaign logo guides the way and signals what the initiative is about: health and ergonomic design. The world's first “German Association for Healthier Backs” award given to a hand tool manufacturer is not the only reason why the manufacturer has decided to focus on the topic more closely. Wiha’s many years of experience in developing hand tools whilst researching and taking into account ergonomic aspects also serve as a driving force behind this initiative. The successful outcome from close collaboration with institutions and professionals in the medical science sector also plays a role. It’s time for Wiha to take one step further and share its expertise.

"We want to give users and specialist trade a greater understanding of the benefits of hand tools. We wish to seize their growing interest and actively engage and help them with the little explored topic of protecting their health. Thanks to our close communication with users, we know that we are following an unstoppable trend and it's the right moment to engage with this topic," explains Mario Sommer, Head of Marketing at Wiha. Bringing together a broad range of measures and promotions to achieve this goal will create the “Wiha health offensive 2017”. "Capturing attention. Conveying information attractively and with emotional impact. Providing communication continuously and in a way which is geared towards the recipient as well as explaining competently and providing training focussed on benefits. These are the basic foundations for creating awareness and a basic understanding which open up a great opportunity for all those involved and anyone interested in the topic," continues Sommer. Tailor-made initiatives and coherent concepts should make a big impact and meet the needs of users, specialist trade and, ultimately, the whole tool market.

Wiha promises a marketing campaign which is designed to be informative, full of humour, and easy to understand with colourful motifs such as "Your friendly, neighbourhood doctor" to ensure direct communication with users. I feel Wiha – is only just beginning.