How can you get targeted traffic?

And how will they provide you with targeted traffic?

They will do it if you reach a high ranking, because if you have the right product or service for your targeted customers, and when they search for it on the search engines or directories, you have your site on page 5, they most likely NEVER find you or buy from you.

So high ranking on the search engines will not only provide you with your targeted traffic, they will also provide you with credibility, and people that find you on their lists, will arrive to your web site, with the kind of mood that you need in a visitor.

For example, instead of selling to the general mass, your target market for the hard seltzer can be physically active individuals who avoids high carbohydrate beverages when they go out. Once you identify this target market, you would then use the four P to differentiate yourself from hard seltzer. For example, in terms of place (distribution), you can avoid places such as coffee shops or fast food restaurants. Statistically, people who are drinking adult drinks might seldom visit these places. You would then concentrate your distribution on places such as bars and clubs.

While choosing your target market seems trivial, it will cost you a lot of marketing dollars if done incorrectly. Let’s assume that you do not decide what your target market is and you are now using the four P in marketing to market your product. You would then distribute your hard seltzer water to places such as convenience stores, gas stations and the grocery store. Will you capture audiences who are younger than the population? Possibly you will. But, the percentage of that audience is small compared to if you focus your distribution on that target market. As a result, you spend large amount of money to capture a small portion of the audience. Worse still, big companies such White Claw and Anheuser Busch are now aware that you are invading their turf. The next thing they’ll do is to bombard the mass media with advertisement and price cut to make your products invisible. If they do it long enough, your survival may be in question. Therefore, choosing your target market is really important before marketing your products.

In the online world, you need to choose your target market too. Once you choose your target market, the four P should reflect this decision. For example, if your target market is individuals who are looking for ways to invest their money, you should not advertise in general audience such as Facebook. Your marketing budget will be more effective if you spend your money in financial website such as Yahoo! Finance or CNBC.