Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

You are the "homepage manager" of the .com site for a global media and entertainment conglomerate. Your site needs to provide access to the subsites run by other operating units of your company, from which people can purchase your products and services.

Your site has a large navigation bar, which enables access by brand name to each of the operating unit subsites. You are also responsible for a search engine that searches the content of all the subsites and displays results from all.

You have a limited budget and no staff. How do you convince your bosses that the .com site (including the homepage, navigation bar, and search engine) is important and you need more resources?

You are an executive at a global media and entertainment conglomerate. You are responsible for all US operations and report in to company headquarters in Japan. You are focused on the bottom line – your boss holds you accountable for operational performance, and your salary and bonuses are tied to profitability.

You oversee several different operating units, each of which produces a variety of products and services that are sold to consumers. Each operating unit is responsible for its own website, on which products are variously marketed, sold, and serviced. There is a .com URL for your company which enables customers to access each of these various websites run by the different operating units.

In reviewing the budget for your various web properties, you do not believe that additional budget or resources should be allocated to the .com site. You do not see any way that the .com site can make money for your company, since it only acts as a gateway to other revenue producing sites. As such you want to minimize the costs associated with the site. After all – how much budget do you need to maintain a handful of web pages?

You are a consultant who has been asked to bid on a project to redesign an e-commerce site. The RFP requests a new visual identity and a new navigation system.

Upon reviewing the site, you've concluded that most users probably use the search engine to find products – and are dismayed to find that the search feature is ineffective.

You want to recommend that this company focus their redesign efforts on improving the search experience. You’ve been asked to prepare a presentation describing your approach to the redesign. How do you convince the client that your approach is the correct one?

You are a relatively new project manager who’s been assigned to oversee the redesign of your company’s website. You have never managed a web project before and have decided to outsource the project to a consultant who can guide you through the process.

Your boss asked you to prepare an RFP for the project. You asked around and received a sample RFP for a similar project from a friend, and then modified that RFP so it applied to your company. You then mailed the RFP to several consulting firms, and have invited three firms to come in and present.

Attending the meeting from your company will be you, your boss, and representatives from marketing and technology. You want to assess each firm’s qualifications to complete the work, and select the firm that you feel will do the best job. Since this is your first major project, it’s especially important for you to look good in front of your boss! What questions will you ask of each firm to help you make your decision?

You are interested in working in the e-business division of a major telecommunications company. You have a degree in library science and have also worked as a database administrator. You believe that the company needs an Information Architect to handle the following responsibilities:

Reviewing product nomenclature and other labeling systems

Development of a taxonomy and soliciting buy-in on the terms chosen from product managers

Application of the taxonomy to all product materials, site navigation systems, and search engine

Ensuring taxonomy can be updated and maintained via website Content Management System

You have finagled a job interview with the VP of User Experience and hope to convince her of the need for such a role and of your qualifications.

You are the VP of User Experience for a major telecommunications company. You report to the EVP of e-business, and are responsible for the overall customer experience via online channels. Currently reporting to you are the following roles:

User researcher, responsible for conducting primary user research (including surveys and interviews) as well as usability tests.

You received a resume from an Information Architect and thought his qualifications were interesting. However, you’re not really sure you need such a role. You’re pretty sure that everything you need is covered by the employees you have, and all the other activities are more relevant to technology than user experience. What questions do you ask the candidate to see if he would be a good fit?