Champaign, IL - As part of the 10th annual College Colors Day celebration, the University of Illinois is participating in the Spirit Cup competition and is asking for fan support to help win this year's cup. Prizes include a $10,000 donation towards the general scholarship fund as well as a chance to win an all-expenses paid trip to the College Football Playoff National Championship game.

The Spirit Cup is a points-based rivalry competition that utilizes social media platforms to crown its champion. Fighting Illini fans can earn points for Illinois by showcasing their school spirit on Twitter and Instagram using the hashtags #collegecolors and #Illini. Bonus points can be earned by sharing those posts via the College Colors Day app. The school with the most points at the end of the competition will be crowned the Spirit Cup champion and receive a $10,000 donation towards its general scholarship fund.

Fighting Illini fans are encouraged to visit CollegeColorsDay.com to learn how to earn points for Illinois, stay up-to-date on the latest the Spirit Cup standings and register to win an all-expenses paid trip for two to the inaugural College Football Playoff (CFP) National Championship game. The winner will receive round-trip airfare, hotel accommodations, a $500 American Express gift card, and two tickets to the national championship game, courtesy of CLC and the CFP.

Fighting Illini fans can earn additional entries in the CFP sweepstakes by supporting Illinois in the Spirit Cup competition. Once registered for the CFP sweepstakes, each action that a fan takes to support Illinois in the Spirit Cup competition earns them additional sweepstakes entries and increases their chances of winning.

 Sharing a picture on Twitter or Instagram via the College Colors Day app using #collegecolors and #Illini. Download app: iPhone | Android

The Spirit Cup competition kicks off on August 1 and runs through August 28 at 11:59 p.m. EST. Winners of both the Spirit Cup competition and the College Football Playoff sweepstakes will be announced on College Colors Day, Friday, August 29, via CollegeColorsDay.com.

In conjunction with the Spirit Cup competition and the CFP sweepstakes, Fighting Illini fans will also have the opportunity to support the CFP's philanthropic initiative, Extra Yard for Teachers. The program, which supports teachers by providing classroom resources, professional development opportunities and a recognition program, will receive $1 for every click a fan makes on the Extra Yard for Teachers ad within the College Colors Day app.

College Colors Day is an annual celebration dedicated to promoting the traditions and spirit that embodies the college experience. On that day, fans across the United States are encouraged to wear the apparel of their favorite college or university throughout the day. Now in its 10th year, College Colors Day is celebrated by thousands of organizations, classrooms and millions of individuals who annually don their team colors and share their school spirit with friends and colleagues.

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About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate trademark licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 90 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: CLC.com or IMGCollege.com.