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October 28, 2012

Crain's on the Dollar Menu

Crain's Chicago Business is running an article pointing out the problem with food inflation and maintaining the $1.00 price point. At this time the link is for subscribers but we'll post one when available. Meanwhile enjoy a couple of quotes from the article:

"The more you focus on value, the more difficult it is to raise prices on premium products, " Mr. Spieser says. (Mitch Spieser is an analyst at Buckingham Research)

"Franchisees overwhelmingly support the Dollar Menu, which they helped create", says Heather Oldani, McDonald's senior director of U.S. communications..