The ingenuity of the Don Ressler and Adam Goldenberg led to the launching JustFab, a company which offers quality and stylish cloth wear at a pocket-friendly price. The two Chief Executive Officers came up with JustFab after realizing the niche in the active wear marketplace. They joined forces with Kate Hudson to create an unstoppable force in the fashion industry on Crunchbase. In 2011 Kimora Lee Simmons joined the firm as the President and creative director.

This outstanding company has been able to expand to cover for the international markets in the UK, Canada, and Germany. This followed the company receiving 33 million dollars from the US capital firm Matrix Partners in 2011. The company received a further 76 million dollars more from Rho Ventures, Intelligent Beauty, Technology Crossover and Matrix Partners in 2012. These funds helped the company to hit remarkable milestones on Pando. In 2013, they acquired FabKids; a kid’s fashion company. There were no previous associations between the two firms despite their similar names.

JustFab has acquired four brands under its name which include Shoe Dazzle, Fabletics, and Fabkids. Fabletics brand has in fact made outstanding performance growing at a higher rate than JustFab did at its stage. This is because Fabletics has been reviewed by clients to deliver products that the market loves at a price unbeatable by the competition.

Adam and Don Ressler are set out to reform fashion e-commerce. They are excellent at spotting trends and develop industry leading brands. They have been able to establish a company which is all inclusive ranging from kids wear to fitness wear through a combination of passion and fun. The two came together back in 2005 when they started their e-commerce brand incubator firm under the name Intelligent beauty. Don Ressler with Adam Goldenberg established several brands as leaders in beauty and health markets. They have now been able to merge cutting edge fashion and social interaction in a price that is affordable and pocket-friendly. They have so far expanded their enterprise to a firm that is now almost going IPO based on true intelligence and passion.