Outdoor Advertising

How robust is your advertising strategy? Many companies that invest in TV, radio, print, and online advertising overlook one important component of building brand awareness: outdoor ads. With outdoor advertising, you can connect with your customers while they are on the go and establish a real-world presence for your brand. Contrary to popular belief, outdoor advertising is not the sole domain of big business. Even small firms and local businesses can benefit from this effective form of advertising.

Advantages of Outdoor Advertising

Why is outdoor advertising such a useful tool for creating brand recognition and building a loyal customer base? Here are just a few of the reasons you should consider putting your business’ message outside:

Outdoor advertising is one facet of a multipronged approach.

One of the basic tenets of advertising is the concept that customers remember things they see or hear a minimum of 10 times. With outdoor advertising, you create one more opportunity for consumers to encounter your brand. When outdoor ads are combined with print, TV, radio, and digital advertising, your mixed media messaging is sure to make an impact.

Consumers can’t look away from outdoor ads.

Most other forms of advertising require consumers to actively accept your marketing. After all, a change of the radio station or a click away from a website takes your ad out of the equation. Billboard and bus shelter advertising remains in front of consumers, without any option for switching off your message.

Outdoor advertising lets you expand your target demographic.

Other forms of advertising require you to speak to a defined demographic. Knowing your audience is of course an essential part of doing business, but by definition, ads targeted to a specific market reach only that market with little to no overflow. Outdoor ads cast a wider net. It is a cost-effective way of reaching outside of your usual demographic and communicating with a new set of potential customers.

Outdoor ads can help to drive your brand identity and messaging.

Cleverly designed outdoor advertising is not only eye-catching, but is also an effective way of boosting awareness of your brand identity and messaging. Ads that incorporate your logo, brand colors, and slogan will make you more recognizable, both to customers who have already interacted with your business and to those customers-to-be who happen to pass by your outdoor advertising.

Outdoor advertising can be an impactful—and surprisingly affordable—part of your overall marketing efforts and an important feature of your branding. It’s not just for the big guys—but it does help to increase your brand’s legitimacy with consumers.

For Outdoor Advertising, Looks Matter

Successful outdoor advertising starts with effective design—and effective design starts with experienced designers. There’s more to putting together an outdoor advertising campaign than simply throwing some words and a logo on a sign. Dimensions, colors, and readability all matter. Local regulations can also impact your design, as many communities place limits on outdoor ad placement, language, size, colors, and more. By working with an experienced designer, you will get advertising that meets your needs and that doesn’t unexpectedly run afoul of your local laws.

When you work with a designer on outdoor advertising, here are some of the questions that may come up:

Affordable advertising. Your website is always promoting your business, no matter the time of day, and the ongoing investment into maintenance is minimal compared to the cost of other forms of advertising.

Increased credibility. If you don’t have a website, customers will wonder why. They’re likely to assume that your business is less credible than the competitors they can find on the web.

Increased sales. If you have an e-commerce website, it is like having a store that is always open. Sales can be made whenever your customers want to buy, making it easy to increase your sales revenue.

Better brand messaging. The design and content on your website are part of the identity of your business. Your site lets you speak directly to consumers and perfect the delivery of your message.

Get Seen Outdoorswith Tagline Media Group

Make outdoor advertising work for your business with the experienced designers and branding team at Tagline Media Group. We can help with all aspects of your outdoor advertising campaign, as well as with your print, digital, TV, and radio advertising efforts. Contact us today for a free consultation to see how Tagline Media Group can help your business tap into the benefits of outdoor advertising.