At last week's Versace for H&M launch, Nicki explained the fashion love affair to MTV:

"We can remember Biggie Smalls talking about Versace. It's something that as a little girl, growing up in hip-hop, you never really think you'll get a chance to — I never thought I'd get to model for Versace, you know what I mean?

It's just a big deal because they've been clothing the hip-hop generation for a very, very long time. Whether we could afford it or not, we wanted it."