Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business. ... Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business.

Growth hacking is a term that was coined by Sean Ellis and it is something that is not new to the startup industry. A growth hacker basically uses technology based solutions for faster growth. Now, it can be any form of strategy that will eventually lead to huge sales. It is a very popular term in the startup industry.

Growth hacking’ meshes digital marketing with traditional marketing with customer retention and product performance. Growth roles typically apply to the startup world where software and apps are the products because these days, there’s a lot to gain from marketers being close to product development.