The Weather Channel

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Who's Watching

12%Age 18-34

29%Age 35-54

59%Age 55+

49% Male

51% Female

22% College Grad

28%HH Income $30K-$49,999

17%HH Income $50K-$74,999

32%HH Income $75K+

73%Home Ownership Own

23%Children in HH At least 1

SOURCE

From live coverage and alerts about severe weather to productions that capture the awe and wonder of nature, The Weather Channel® (TWC) is the leader in "all things weather" on television. TWC continues to introduce new original programming that generates buzz with a focus on the power of weather. As always, The Weather Channel is the trusted, valuable and compelling source of weather-related programming that focuses on the forecasting, impact and science behind weather.