When you pitch to VCs, the primarily product that you are selling is: YOU!

Even more important than the business idea, VCs are investing in people: YOU and your team. So in a very short period of time, YOU have to make them like YOU. They have to be confident that YOU bring the following characteristics:

Integrity (‘Can we trust you with our money?’)

Passion (‘Are you ready to leave what you currently do? put your days, nights and week-ends into the new business?’)

Experience (‘Have you done something similar before?’)

Knowledge (‘Do you have domain expertise?’)

Skills (‘Do you have the skill to run the business, technically, commercially etc?’)

Leadership (‘Do you have a team? If you don’t have the skills, can you find people who are ready to follow you?’)

Commitment (‘Will you be there until the end?’)

Vision (‘How will you change the world?’)

Realism (‘Do you understand how tough it is to change the world?’)

Coachability (‘Can you listen and learn from the experience of others?’)