Gaines Street Smokes hosted the first annual “7/10 Day” event this Sunday at their shop on the corner of Gaines Street and Railroad Avenue. Some DJ’s, a glassblower, free beer and free food were among the factors that drew a surprising number of people to the smoke shop. Gaines Street Smokes also had great deals on everything from T-shirts to shot glasses to hookah pipes.

The fact that the celebration was held on July 10, or “7/10,” wasn't a coincidence. Within certain communities (as we’ll call them), the number 710 is hoisted on a pedestal, similar to the way 420 is. The festival’s attendees most certainly acknowledged this fact. There was a good amount of people rocking custom pendants—everything from Pokeballs to Pinecones (yes, I did see a pinecone pendant).

The attendees came for the deals and stayed for the free beer. Gaines Street Smokes enjoyed the publicity as hundreds of tobacco-fans circulated in and out of the shop. Even though the shop was fully staffed, it was still hard to get face time with the employees. The shop also brought out merchandise to the back of the store, where guests could shop for T-shirts or even shoot corn-hole.

It was truly catered towards Gaines Street’s more artistic crowd, as the smoke shop even had local artist Jacob Cage paining inside. Local DJ’s Wyrdbeard, Wyreluse, Catalyst and Sleep Madness all played a set at the DJ tent just outside Gaines Street Smokes. The 90 degree temperatures hardly seemed to effect the crowd at all. It was a rather large turnout for a local event, especially considering the small number of students in Tallahassee for the summer. Some authentic Cuban barbecue attracted guests to the scene as well, courtesy of “Kubano’s" food truck.

It was the perfect trifecta of great food, great music and great beer. I mean, what else could one ask for at a “710” festival?

For more info about the event, be sure to check out the video on our YouTube channel.