Nov. 29, 2010 – Aftermarket Digest

V-Twin Distributor Adds New Element to 2011 Dealer Show

National V-twin distributor Custom Chrome has announced the date and location of its 2011 Dealer Show as well as a new wrinkle to the event.

The event will be held March 19-20 at the Santa Clara Convention Center in California for dealers. Unlike last year, the final day will be open to the general public.

“We have seen first hand the tremendous value of having a public day at our Custom Chrome Europe Dealer Show,” Steve Veltri, Custom Chrome’s vice president of sales and marketing, said in a press release. “For years, it has been the most attended and most popular dealer show in Europe from a vendor and dealer perspective.

“Our vendors have asked for something similar here in California and we have responded in kind.”

The event site, the Santa Clara Convention Center, has 302,000 square feet of space and will provide Custom Chrome with the facilities and technical requirements needed to continue growing its dealer show.

Scorpion Sports Stops Selling Consumer-Direct

Scorpion Sports has deactivated its own online shopping cart system, the company reports. Customers are now directed to their local dealer or select Internet partners to purchase both helmets and ExoWear.

“Our website will still be the place to go for product information, current catalogs and marketing news,” Scorpion National Sales Manager Jon Eide said in a press release. “However, we want to drive the traffic to our retail partners who can make sure that customers can get the best fitting, most functional gear for their specific needs.”

Eide said Scorpion initially offered its products online because “we were the 42nd motorcycle helmet company to enter the U.S. marketplace and our website shopping cart was a necessity for building the brand from scratch.”

AMSOIL Quickshot SE Awarded Best New Powersports Product

AMSOIL Quickshot SE Fuel Additive was named the Best New Powersports Product award for 2011 at the SEMA Show at the Las Vegas Convention Center.

This year, more than 2,000 new products were submitted for consideration of this distinctive honor in various categories.

AMSOIL Quickshot SE is a premium fuel additive formulated to clean and restore optimal performance in small engine and powersports equipment fuel systems. It acts as a fuel stabilizer between uses and short-term storage and helps prevent damaging corrosion.

Renthal Supports Charity Auction on eBay

In an effort to raise money to keep the outdoors beautiful, healthy and open to the public, Renthal was involved with the 2010 Tread Lightly! Charity Auction on eBay, which ran from Nov. 1– 11.

Renthal supports the nonprofit Tread Lightly! whose mission is to promote responsible recreation through education and stewardship. All money raised will go to programs that will initiate restoration projects, educate outdoor recreationists and help save access. More than 200 products have been donated for the cause from companies throughout the industry, including Renthal.

“Giving right now is more important to saving access than ever before,” said Lori McCullough, Tread Lightly!’s executive director. “We have some innovative campaigns and programs in the works, and this auction — our only major fundraiser of the year — is key in helping move those initiatives forward.” PSB