FOREIGN exchange company Travelex is to sponsor S4C's coverage of the Rugby World Cup.

FOREIGN exchange company Travelex is to sponsor S4C's coverage of the Rugby World Cup.

The deal includes sponsorship of all live games, preview programmes and tournament highlights.

From its first preview programme tomorrow night to the final on Saturday, November 22, S4C is to broadcast 21 live games and 25 highlights shows.

Travelex "stings" will be shown at the beginning and end of each programme and during ad breaks. The company's logo will also be on-screen.

Wyn Innes, managing director of S4C International, S4C's commercial arm which is responsible for all programme sponsorship, says, "Since S4C's launch 21 years ago, the channel has become synonymous with high-quality sports broadcasting, whether it's European football, French club rugby, cricket, the new Celtic League and Cup, Lions' tours and, now, the Rugby World Cup.

"Our comprehensive coverage, fronted by some of the world's greatest rugby legends, including Gareth Edwards and Gerald Davies, is sure to delight both rugby stalwarts and fans new to the game, across the UK.

"I'm delighted that Travelex are on board as part of the S4C rugby team."