Trend Reports

Dynashape

According to Brenda Liou, president of Dynashape Intima, the company has stayed strong in the shapewear market—which she estimates makes up about 25 percent of the company’s total merchandise offerings—by evolving with the times. “We still offer some cut and sew garments with medium and heavy control, but we also offer seamless shapwear,” she said. “There are no age limits [for shapewear anymore]. Young ladies can wear styles that are more seamless, while we still have some Missy customers interested in our cut and sew garments. [Recently], we have created some shapewear with fashion colors so the young ladies have more to choose from than just black, white and beige. Our styles are also extremely comfortable for daily wear, and offer excellent shaping.”
Dynashape’s shapewear wholesales for approximately $3.50 and up, and is available in sizes S through 3X.