What Now?

If you’re doing a series with a fixed number of episodes, get out there and promote it. Or make Series 2! Or if you’re doing an ongoing show, keep going.

I’m excited for you!

The dip

If you haven’t read Seth Godin’s book The Dip, you should! The idea is that anyone who’s trying to build something worthwhile will go through a “dip.” Early on, when you’re first starting out, you’ll have a lot of little wins and make a lot of great progress. Then the point comes where it feels like more effort isn’t leading to better results.

This is where most people start to lose faith and give up. It takes a lot of effort and it takes commitment to continue to push through the dip. But when you get through to the other side, you hit enormous amounts of traction and growth. That’s because it’s scarce. Everyone else gave up. There’s not many people left on the other side of the dip.

Podcasting follows the same trajectory. It’s easy at first. You have a lot of quick wins—you get on iTunes, you might get a few listeners, your friends will congratulate you. But then it gets hard to continue. Stats show that most podcasts only last seven episodes on average. Most people give up when they hit the dip. But if you commit, if you see it through, if you get to 30 or 100 or 1,000 good episodes, you’ll see the benefits. Then it becomes easy to keep going.

● Get the basic equipment (if you don’t already have it): a microphone and recording software

● Evaluate different options for hosting (I used Libsyn, but there are plenty out there)

● Get your show on iTunes and other podcatchers like Stitcher, Google Play, and iHeartRadio

● Spread your content as video, audio, and written formats across social media platforms (and wherever else you can!)

● And most importantly—DO IT! NOW!

If you commit and stick with it, I’m confident you’ll achieve your goals. I’d love to listen to your podcast (and maybe even have you on as a guest on my show to promote it). If you still have any niggling questions that are holding you back from starting, or if there’s something you feel like I haven’t covered, please let me know—I want you to get your show out there. Or, just say G’Day—I’d love to hear about what you’re up to!

All the best!
Adam Ashton

I want to make sure you have everything you need, so as one final present from me, book your free 15-minute podcast consultation with me where I’ll answer any lingering questions and help you get the most out of your show!