• ALL graphics and logos must be supplied to Outdoor Signs in a high resolution layout at 300 dpi minimum. Low resolution files will not be accepted.

• Outdoor Signs will be happy to supply graphics and render logos at the customer's written request. Additional charges will apply and will be estimated on a case by case basis. Every job is different and has different time allowances.

• Layout changes: Outdoor Signs will provide one (1) layout with and additional two (2) changes to one of the originally selected layouts. Any additional requested changes will be $50 per change (text, graphics, color, etc.)

COLORS

• Black/White, Black/Yellow, Navy/Yellow are a few examples of great contrasting colors.

• Pastels tend to be hard to read and avoid in most situations

• Try to avoid Yellow/White, Orange/Yellow, Orange Red, etc.

GRAPHICS

• Logos are important for branding. What is more important is being able to read what the logo says. Having a logo that reads well and conveys the name of your company will save you space and allow for more content.

• If you want to use a picture, make sure it is not "busy" or intricate. Instead of taking an aerial picture of a golf course, for example, take a close up picture of a golf ball by the hole. This allows for the motorists, your potential customers, to easily understand what you are advertising. In this case a golf course. Easily recognizable and doesn't make the motorist "work" to figure out the picture.

WORDING

• Short and sweet is the way to go. Loading up the layout with words causes clutter and is extremely hard to read. Again, don't make the motorist "work". Seven to Eight words or less is best.

• Simplify your message and don't be repetitive. Choose your words very carefully so your message is easy to understand.

QUICK VIEW TEST

• Print out your layout and put it about 15 feet away. Glance at the print out for a few seconds. What do you remember? What jumps out at you? Most importantly, what did you miss? Was what you missed really that important?