Eye On Business: East of Eliza continuing to keep east Toronto green and beau… – Beach Metro Community News

East of Eliza a well-known flower shop located at 1960 Gerrard St. E. is owned by Reed Russell-self-taught florist who loves all things natural. Russell described her grandmother’s garden “like an Eden for my mother and I.” Growing up in Richmond Hill until the age of eight, Reed moved to Toronto and watched her father work as a television producer for CBC.