The Risk of Being a 1 Percenter

January 3, 2007

One of the concepts in the book Citizen Marketers is that the people who take the time to care about your business are the 1 Percenters, as in the other 99% have better things to do. The 1% thing is traced back to Hell’s Angels in the 70s, people that dropped out of society to ride.

As with everything, the concept got co-opted and now everyone wants to be a 1 Percenter. Well, not everyone. But probably more than 1 percent.

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