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Sunday, April 22, 2018

SAP Collaborates with Team Liquid As Innovation Partner

SAP SE has announced that they are going to delve into the world of ESports with a sponsorship deal with Team Liquid. It is a three year sponsorship deal.

SAP Collaborates with Team Liquid As Innovation Partner

Team Liquid is one of the more popular teams in ESports with teams competing for League of Legends and Counter Strike: Global Offensive. Now, they will have SAP as their official Innovation Partner which means SAP will co-develop a software based in-game data analysis tool. This will help Team Liquid optimize their strategies and improve their performance.

SAP will help Team Liquid by providing a different analytics platform such as the SAP Hana business data platform, SAP Cloud Platform, and the SAP Leonardo digital innovation system. They will also have access to the Internet of Things and predictive and machine learning functionalities. This is part of SAP's effort to have a strong presence in the ESports ecosystem.

Stefan Ries, Chief Human Resources Officer for SAP, stated this:

After deciding to become a sponsor in the field of esports, SAP took time to observe and analyze the market and its ecosystem before finally deciding to partner with Team Liquid – one of the most successful teams in the business. For SAP, esports opens us up to a tech-savvy and highly skilled young audience and potential new talent for SAP. As a global, innovative and forward-looking technology company, SAP provides a high brand fit to the esports ecosystem.

This is proof that ESports is becoming more prevalent than ever as more corporations are investing in the industry.