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These ads are everywhere!

The multinational, multibillion-dollar bank, JP Morgan & Chase, spent about $1.9 billion on advertising in 2013. That was down from a peak of $2.35 billion in 2011, but still one of the largest amounts by any bank. With that kind of money, you should be curious what they get in return.

Advertisements for companies like Chase, Citigroup, Barclays, and others are plastered over billboards, magazines, newspapers, and websites. You’ve likely passed by one of their ads today if you live in a modest size city. Heck, there could be one next to this article, due to the Google ads running on Frugaling!

That money is spent to attract new “customers” of credit. Their hope is to entice people with signup bonus offers, and keep them for life. After they click an ad, sign up online, and begin to swipe, the banks begin to profit. From credit card transaction fees to late payment fees to cash advance fees to interest rate fees, companies enjoy lucrative profits. For every new customer, banks trust they’ll make hundreds of dollars over the next few years – if not more.

Personal finance writers are easily influenced

Those advertising pressures and interests can trickle down. Websites that aim to address personal finance concerns and offer advice might succumb to the fire hose of potential profit available to them. With my hat in hand, I must admit I was one of them.

I made thousands of dollars in about 1.5 years by marketing credit cards. By placing links to select offers, I was able to make $50, $75, and even $150 per person who signed up. The affiliate money helped me radically change my life and pay off my debt. But as it helped me pay off my debt, I began to see how I had been duped.

In financially unsound and uncertain situations, people do things they’d rather not do. Frankly, society sometimes encourages us to put our heads down and work through the pain and ethical dilemmas – ignore your internal compass for the good of the company, profit, and revenue. I had become one of those people.

When reviews are really advertisements

Reviews aim to feature both the pros and cons of certain products. Readers want honest feedback and advice from authors, but they weren’t getting it. Visitors to my site were coming droves to see my “reviews.” But that’s not what they were really getting.

Unfortunately, moneyed interests in banking have a tremendous sway on the rating of products. Look through many websites that market credit and banking products, and you’ll begin to notice an overwhelming pattern of 4- and 5-star reviews – across the board. With this positivity, you’d expect credit cards to wash your dishes, clean your laundry, and chauffeur you to work.

How could any company’s product be rated this highly? There’s a reason for optimism and it all comes down to money. Those advertising dollars – billions from banks – trickle down to the simplest of bloggers, directly influence the content, favorability, and overall reviews.

Visitors who are interested in honest, open advice might be shocked to know that when they click that link to sign up, they are crediting that blogger hundreds of dollars in the process. Even more, that the entire review was fabricated to drive more clicks to the bank’s site. When I wrote these articles, I suppressed the negatives to encourage clicks. I was advertising products, and framing them as reviews.

Credit cards aren’t the devil, but they’re not for everyone

We live in a world where big banks spend billions to get at us. Their money travels onto TV, print, and diverse digital media. Eventually, it even lands into the pockets of personal finance websites. That’s when the magical influence occurs, and people end up following the manipulated “advice” of trusted sources.

With revenue pouring over the Internet from companies, my real advice is simple: be skeptical. My hope is that no one gets tricked into thinking that a writer completely – and out of his or her own volition and without profit motive – decides to write a credit card review.

Here are 9 important questions you should ask yourself before following any credit card review:

Do the reviews link directly to the bank’s sign up forms?

Are there affiliate tags embedded in the links?

What makes the writer optimistic about the company and card?

Do they personally use all of these cards that they recommend?

What income bracket is the reviewer in?

What’s their credit score?

What was their experience with customer service representatives?

How long has the reviewer been providing advice?

What makes them an expert in credit cards?

How might incentives influence the quality of this review?

Credit cards aren’t the devil, and they don’t tend to be the sole contributor to debt. Usually, it’s a lifestyle of spending more than you can afford, with little income to pay the bills. That doesn’t mean excessive purchases at Burberry and Hermes; rather, that any amount over what you take in will lead to debt (groceries included). Credit cards just facilitate that process – faster – as the fees quickly compound.

When personal finance writers begin to weigh in, it’s vital that their advice be accurate, fair, and balanced. Unfortunately, it’s frequently manipulated by advertising revenue potential. I learned how the money could influence what I ultimately write, and I no longer want to lobby for an industry that sometimes preys off of people that genuinely need help. If you see a review article from me, it’s my hope to be as analytical as possible.

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I’ve never had an empty bank account without some support from others. I’ve never hit zero dollars, and then decided what I need to sell to make ends meet. I’ve never run out of money, and been unable to make a co-pay or buy food. This is a privilege of my social class, but it’s also a consequence of this country’s acceptance of debt.

When I turned 18, I immediately applied for my first credit card. I researched and found the ultimate cash back card for my beginning credit line. At the time, that meant a $50 bonus for opening the account, and a check every time I hit $50 in rewards. The bonuses weren’t much, but they were a taste of the good life.

Even before I was accepted into graduate school, I started spending more. A computer sound system — that was amazing! A beautiful road bike. New smartphones whenever I wanted. Life was good, but it was all an illusion. It was all charged to credit cards, and my poor spending habits only descended as my academic career continued.

Eventually, I needed to take out a balance transfer, and opened a new credit card that allowed me to transfer and put off my debt. When I finally started getting student loans, I needed more to pay off the credit debt. This is the classic “robbing Peter to pay Paul” concept of debt payments. I constantly owed one bank something or another. Frankly, this life was stressful and full of unknowns. I constantly questioned, “Will I have enough to pay off this debt?”

But that was all behind the scenes. On the surface, I was a brimming success. Look at the materialistic items I was able to purchase — the “things” I had amassed! I could scan around my room and provide details about the latest purchase — all without addressing a gaping hole in my story.

Everything was purchased with debt. My things were the banks’ things.

Debt prevents us from seeing how little we actually have. It’s a scary psychological trick that banks prop up for us. Why should anyone be able to spend more than they have? Why must we finance our vehicles, homes, and dreams? If we do not have the actual money, why should we be enabled and empowered to spend?

I’m not sure that, as humans, we’ve evolved rapidly enough to adapt to taking out and handling debt properly. And yet, our system pushes people to adapt or perish in bills and debt collectors. The victims of this systemic problem are blamed and tarnished — left to bankruptcies (unless it’s student loan debt — you must die to rid yourself of that) and court proceedings.

We need to reevaluate both success and reality. In reality, the life I lead is a modest one where I cannot afford that European vacation I desperately want. But my credit card and possible student loan access says otherwise. In reality, I cannot afford to own a nice car I want. But my bank keeps offering me car loans at 2% interest APR.

Where can I find the middle path? Where can I compromise and meet my budgetary reality? The simplest answer I’ve found is realizing that I don’t need much. In fact, most everything I ever purchased served an unnecessary status function in my life. The only way I’ve been able to stay afloat these days is by realizing how little I “need” and how much can be thrown away as “wants” — some of which are extrinsically motivated.

When I want to spend more than I have because I can, I constantly remind myself about the stress and unknown feelings surrounding debt. There was such powerful shame because I couldn’t “control myself.” We need to take responsibility where we can, while also recognizing that we live in a system that ushers out goodies to perpetuate and encourage spending — then blames you for participating. The best we can do is remove the credit card chicanery and unveil the truth: debt is the illusion of success.

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Photo: flickr/sacks08

The first-year anniversary of Frugaling.org is right around the corner. It’s been over 11 months since I started this journey and a tremendous amount has changed. Today, I’m taking time to reflect on what started it all.

How much debt do you have?

When I was asked this debt question, it seemed invasive and prosecutorial. The consequences were unfathomable and unknown. I remember feeling awkward, heavy, and embarrassed. I knew the number right off the top of my head, but saying it aloud made the situation more real. The answer to that question was personal and private. I was almost ready to react in defense of my debt!

I briefly thought, “I’m a student, I need this debt! It’s necessary! Look at other people! Hell, it’s an investment in my future career!” Can’t you read and feel the dripping indignation?

The question appeared to be an oxymoron, too. Frankly, I had less than nothing. How could I have less than nothing?! Nearly $40,000 in debt between credit cards, student loans, and a car loan, I didn’t own anything. Instead, banks owned me and all my stuff. With student loans, you either pay them back, enter a special governmental program for forgiveness, or you die. There’s no option to reduce your interest for good grades or make it magically disappear — not even bankruptcy can save you.

Despite the internal pressures to keep quiet or lash out against the person asking this loaded question, I decided to follow down a different path. I responded hesitantly — not knowing the response I’d receive — but also with combination of authenticity, genuineness, honesty, and openness.

Sharing the big, scary number

I plopped out this turd of a number: “I have about $38,000 in debt right now.”

The heft of that number and all the social pressures surrounding it seemed to be lifted. The veil of privacy and secrecy around my debt disappeared. Suddenly, I felt freer. Over the coming months, I began to tell more people about my problem. Some people reacted in shock. Others shrugged their shoulders and admitted they had more than me. Seemingly, my vulnerability and authenticity encouraged others to share their honest reactions and their own debt stories.

I wasn’t alone anymore with this staggering number. I wouldn’t be kept up at night anymore. Being able to share my story enabled me to take responsibility for errors and realize how I could improve. The two combined in perfect harmony into Frugaling.org.

The pressures of society are powerful

I was worried about the stigma of debt. I noticed in popular media and casual conversations that debt was comparable to ill morals. Poorer people are vilified for making mistakes and not working hard enough. I was told that if I share my bank statements and my debt load openly that that was tantamount to indecent exposure. Maybe they’re right, but by facing my problem head on and sharing freely, something beautiful happened.

My unsubsidized student loans were going crazy. In August 2013, they reached $25,000. By the end of April, they’ll be paid off completely!

After I started Frugaling.org, I began to pack more lunches, choose more affordable clothing stores (haven’t purchased anything in 8 months), make a budget I could actually follow, and radically reduce my debt. I made more money and paid my loans off in huge chunks.

Being honest and risking rejection was one of the most difficult things I’ve done. But I’m certain now that this openness is the strongest method and pressure to fixing a bloated, dangerous debt course. Changing the path can seem difficult — you’re going to want people supporting you. By admitting your debt load, you’ll be making your first step towards zero and have a team of people cheering you on.

Have you shared your total debt with other people? What was it like sharing your story? How do you find support in your journey back to zero debt?

Today, we are fortunate to have Grayson Bell of Debt Roundup. He’s a leading writer in the field, and is a total success story. He came back from $50,000 in credit card debt and lived to tell the tale! I’m happy to share this 5th interview with all of you. Thanks, Grayson!

What inspired you to begin DebtRoundup.com?

I had just made my last payment on my credit card debt. It was over $50,000 to start and I was super excited to pay it off. After the payment, I figured I could share my story with others. My personal story is just a little different because I racked up debt from starting and running a business. It turns out that many enjoyed my story.

How did people (friends, family, etc.) react when you first started?

My family knew about it right after I started it. My wife supported me through the whole thing. Since I have always been someone that worked with online ventures, they weren’t surprised at all. My friends did get a little jolt when I told them. They always thought I had my financial life in order. They were wrong!

What was your experience with design, code, web work prior to starting your site?

What advice would you give to those thinking about starting their own site?

Just do it. Starting a blog is awesome, but know that it is a lot of work. If you want to become successful, then understand that it is a time commitment. I would also suggest that anyone looking to blog get setup on a real domain running WordPress. That is the real way to blog and grow. I have a great guide on how to start a blog on my site.

How do you make money from your site?

Wait, you can make money blogging? OK, just kidding. I make money in a variety of ways, which include affiliate promotion and Google AdSense. I make the most of my money freelancing for other sites, which found me from my blog.

What do you think you’ve learned from your readers and fans?

This is the best part about blogging. Connecting with the readers is a true experience. I love writing something and then getting feedback from my loyal readers. The biggest thing I have learned is to keep my mind open when it comes to how I manage my money. There are so many different ways to handle your finances that it can be mind-boggling. I really enjoy seeing how others deal with their money.

How can somebody in lower incomes best overcome financial hurdles and prosper?

This is an extremely tough question to answer. The main thing I can say is to have a desire to make a change first and foremost. If you don’t truly want to make a change, then you never will. Take it upon yourself to gain more education. Knowledge leads to opportunities, and opportunities lead to lifestyle changes. I have come across many that started out in lower-income brackets and have worked their way out and now thrive. These people were extremely motivated to start.

Who are your financial role models?

I am not the type of person that likes to focus on role models. No one is perfect and no one has all the right answers. For this reason, I don’t dedicate my time to following one person. I learn about money from the people I interact with on other personal finance blogs as well as my own. I guess you can call them my role models.

What personal finance sites do you read?

What else would you care to share with the readers of Frugaling?

First, thank you Sam for including me in this interview series. I am honored. Secondly, if you really want to make a financial change in your life, then go do it. Action leads to results, so don’t be afraid to take action and find opportunities.