Calling the psychologically intense new narrative a "fresh and interesting twist on a beloved character," General Mills said it would unveil a series of TV, web, and print ads relating, often in graphic detail, the Honey Nut Cheerios mascot's separation from his drug-addicted parents at a young age, as well as his near-constant emotional and physical suffering at the hands of a controlling, fundamentalist Christian foster father.

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Ken Wheaton

Ken is only about half as mean as his photo indicates. Short, to-the-point e-mail queries are appreciated. Read the site and recent issues before pitching.