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RADIO ISSUE - APRIL 17, 193
"Good Evening, Radio Friends
This is Rochester, the Home
of Stromberg-Carlson!"
A
By Georg, F. Kroha (p. 5)
NOVEL experience—and yet not so novelj because it is happen-
inE in millions of homes—is to tunc in on the Stromberg Carlson
Monday night Civic Orchestra broadcast through I! JZ rather
',.,,."1 il HAM. There is ;i real and vital element 01 interest
■'-_ \,i Clubbet Bill Fay's measured baritone come hurtling
I ■'■■ distance with the words: "Good evening, radio friends!
. Rochester, the koine of Stromberg-Carlson."
(In
of <
,-,,,
mini the Ti
nd I
e U
mocrai & CAroi
( M
f the Universii
jSk could be in
n the
>1. The station
tig it through the
of the American
riph Company,
aed by a member of
national broadca
.pinion voiced i-
IVU IM \~ one
00,000 per<nus daily
At present WHAM I,;
n filed with the Feden
n-Ca.l.o
The
; i ice.
of V
. (he fir.I radio >!aiinn in ihc "I^~,:'1
en,,,... to onfin,,, ., national com- " '"'''
mc.eial broad,-.-,., o„,.id, of .he rccn- ™n,. '
l.ir s.udins of the \I)C Iti a certain •?■•■>."'
way, the Ad ( luh had a nan in this "notion
development. You mall undmiWidU. r-"!!"'"' M ''',""' , " '^T'hn /\ ""
of Merlin [1. Ayleaworth, Kaney, Marley Sherrvs, John S. Younj
Thh it William Fay
one a phrase of dis-
ilm of national an-
-ident of the ,VB( , on February 14 Ad Clubber Hen We.
!9. and hi, address before the Club /"«■'" and announcer, came
was a. thai unit. ,vt believe, thai UH.IU as Commercial l)i
uummaicd Prior to that, the com- Other Ad Club members of
li' had utile,,-,! takm from die XBC inencc in the It HIM pic.nn
New Yorl. -.tailing with George- Sf.ovilc, Vice-IVc-idcm,
01. c
and .
.- Mronibtre-Ca.Kon Cm
Indubitable, II II IM I,
nark in broadcast inc. b
:!iao Capable of holdms: i
1 "With Harrison \<iii
Miles Away!"
1'".■'.■:. hf made a l.ip lo li'a
7 1
'" ' ^o-'ano'.,'- '■.o'bo. '.'.,'II III M. A few 1
■"" mile- on. ol Hurrah.. Mr. Harrison 1
,'" noticed .hat his oil-pump was not 1
CI'V I'R^ER 11 \RRI^U\
to the Bison City.
The difficulty -*as repaired and
1 once more the shorn of Lake trie
were Iff. in the distant.: Rain fell,
fro/,- ■:.„ ,lu windshield, covered the
road- with Ice—and Guy Harrison,
slipping and -lidtne f.uoione side of
the road to the other, was forced to
drive cautiously.
The miles slid by, practically apeak-
ing—and the hours .lid wiih them, 1
the time for the important program
dra.vi.iE ou'i nearer. As ,he clock
said s-.veivh7.cen. William Fay signalled tor .ilen.-e in Hie studio, turned
on his "mike" and launched into his
T^'ih/ch.sing'wotd. of Fav's discourse reached the air, Guy Fraser
Harrison slipped into the room,
dropped hi- driving ghno. raised his
i.a.on-and with the opening chords
of Ihi overture, a sigh of relief went
up from all concerned.
[p. 10)
Rochester Known to Millions as
"The Home of High-Grade Music
and Radio Entertainment"
(p. 13
EDWARD A. HANOVER
Vice-President, Strombtrg-CarUon
Telephone Manufacturing
ACOMMI
niM["M'n is known In' the activities Liuik'.l mi inside i'-
Is a summer resort, it is known the world
ich; if it has a sanitarium, it is r.-ciiuni/cd ,is a health
resort, or ii a large university is located within its boundary lines, it is
advertised as the home of that university.
ilmg !.
in thf.
which make -"" different products, i. mentioned prominently.
ha-..- -r.ade u.~ . ic outstanding in in- In the month of lancirv, papers in
dustrj With the new schools of medi- twenty-eighl states and in Ontario and
,-;■<■ and .lei'i.-'-. at the Tniv.-rsin of British Columbia pubb-hed annoum:,-
K .-■:-..-- ,. a h..der tn the mediral infills and comments on die program.
, D tod . b il- beam.lul gar- l'hi. mean- that Rochester was im-
-,-,. ... : .:..-. ,' scenic laiid.capmc. |>r-',.td upon the minds ol [housaiid-
,• ;. known throughout the count r] as of readers. Foil,,wing arc typical an-
...r M:„v , - nut.ncemen.s and comment- on tin-
Rochester long ha. been heralded foi
isic- The ,
has been a source of talent of the fine
kind, available for nculv tier* ivT
,,f 1„i,g..ini de-i.ed. lo.lav. with (I
Eastman School of Mu-ic K..clic-.,
Civic Orchestra, Rochester 1'hilha
nionic Orclics.rn l.itile S,mpl,.-nv O
From
of t
old 71
Of tl
of f
la'ob.liing Roches.
cal center of the world i. the broadcasting of the Rochester Civic Orchestra by the Stromberg-Carlson Telephone Manufacturing Company, during ii. radio houi every Monda] night
over Station II HAM and the NBC
system, llir Civic Orchestra is made
up of musicians From all four quarters
..[ the globe. Its tw.. conductors,
Eugene Goosseh
( Chicago Evening Am
Hah
leaders and thei
iteroationally-knovvn
,rd letters from all
and Canada, prais-
ng the broadcasts of
oiher mean, of adve
Koclie-tc,'. leading
This hour ha. been i
r> olromhcrir-Carl-on II.on u'll- dusirii"-. which all retires bark on ll
orld that Rochester (as well a- ,Ltv „," R,,,-),,-,,, [f ,|,c citv ha. oi
ompany) is a sponsor of good of ' .he leading radio and telcplon
Bill Fay Will Stage
Rochester Stunt for
Tom Yull Trophy
Radiocasting a New and Powerful
Weapon in the Merchandising Arena
By Ben T. Weaver, Commercial Manager, il II.I 1/
o
M. essential tlitii-ri'iicr distinzui-hc- brti.iduast advertising t
every other form of sales promotion—and in this, difference
the strength of this new medium. Radiocasting" reaches the
the public; even other form of advertising addresses itself to the
.nscquetitly. Radio, ..sting acts upon the individual in a sub-consc
itiiu-r, supplcmentir.g all mlicr adverri-in^ uddre—e.l to him.
Adv.
. d,l!,r
of
i, fav„
oi lht- |,r,
advn
sed. It- C
.'i;;,.:1
-. h ''"'. .
ft
,,-e.u -.Mih ii. .ob.le and nnas-nmmg ,LU. nfw ,T1ediuin a- a lunklfi of good
age "; the listener in his home will and institutional friendliness.
1'''11-" [,,;,. IriM-lo,'.! tORFORATtON, iMtll a
i.-,id'.>
W RoCHI
-.; or Radiocas
. Company i ■/
nviiiei. Trust Company, the Woodi v\\ s Nur-
consumer acceptance bj constant repe- from Radio Vdverti'ing; the Patent
the big impottanl sales points of a pro- rrea-ing sali - man-, times over the
duel oi service, [he atmosphert ... recoff of last year for the siame period
the program ran suggest preciseK the be using radio; Georcs W HeNNer, a
quality of a oiiiini,,!,!.. ih,- medium consisted radio advertiser; the MAIN
; thi onlj method of -reaching the ft» Cah CompANI {bitter eabi r.
rar" of the having public; it is the ramping a clientele.
c.m-.-ersatioiial iT>e;lii;ii! ; lhc wo:d-of- l.lther a.K erii.ers .vho have dtmon-
niouth-contact /; ,-.< /-Vi.,:.-„.'/v mwi strated their e iction of the value of
easy to listen than to read. Radiocasting are Sears Roebuck &
\l.
Companv; the Hart Stores which ■.;--
a continuous schedule; the Buster
'■"' ' ' ■'
Vdver-
Brow s Shoi Compaki . the ( ds'der-
PAB i- - RCK HESTl ' < ORPOR ITIOS . il'.'.
G. R. Kinney Company; the Sperry-
Girard Milling Company; the H. C.
r ol.Iftt. of lid: cni-ir.g
. Broadcast \dvertisin
GlLBERI APPLIANCE COMPANY; HaRU)
Levin (furrier); the GArdinier Iss
and the Si'KINf, Hn.wlK Kv.
■a-t ihroo- .,1 b.-o-ncr-
farmK group.; the aPl
e and personal 1. reac
... mdi-iduals and fan
1 the appeal is to the ii
. dr.ided
al is in-
I he list continues with the Paini
Drug Company which ha. used radii
over regular periods and renewal.; the
Qkanda] i Packing Company; I'm
1 evis Mi -k Storbs,; the Insurauci
1 si.munTin.- \;;ikiatiijv: ihc Koch-
, listening to prou.-an
Vdser,i>ing l.v its <u,a
y group., it commends
he atten-
on-tratfd that [he, have been iron
than satisfied null the re.ults obtained
.adcast AJier.i.ine inc
ea.es the
Thev have even sent their testimonial.
... "space adveriism.Li
b) draw-
singing the pra.-es ol Radiocasting. Il
'EWVORK
2PING FRQ
May 9, for the Tom Yull Trophy—the
w,i.,-.,a.ch) with the Cochran-ic
MA\ :•.
William Fav to Direct
"C«*ob Murder Case" at London one
I "J- 1
vcar ago.
Hill hay, hand...,,,,,- iKiritonc who
oianac:,. If HAM land «-,whilc Bul-
which". planning the R"ehester"pre-
■ by tlv: WHAM L:--li; Or„-ra company »n-
Bill has refused to divulge the de
1 ous situaUons. The Lorn Ki;h E:;ctu-
tails ol the stunt lie merely states
that he has drafted a competent cas. ;
1 -::■ '■■;■ beheaded wltliln
1 month, and la :av.- his self respect lv;
he, Bill, and his stage-manager. Glenn
1 dignity in plr.ee oi bit coruemjilated sui-
limn^wrr^o^;, ' ^
1 ride. Despite its g'-'HcL.omc plot, the 1
1 story ends without blod-hed, and happilv
I forced to marry the formidable Katlsha. 1
1 ".he r.ieii'.,>rao!c lines;
■ "The Bowers that bloom in the spring.
R/'i'""' \T£™\ "n^« VnTvo
on,"
v^/toth gOO
Irid
Ions
,c The highlight oe the
■V.1,'.
i-. !l.i." , ,b--lul!.fr,i production don
tifully, oudur
1 Have noshuig to do with the case; 1
of y.-i.liam Fay, and featured b>-
cligthtful sin
by"
Ia most unawraetlve old thins, tra-la, 1
10:30 over the WJZ Network, and «

RADIO ISSUE - APRIL 17, 193
"Good Evening, Radio Friends
This is Rochester, the Home
of Stromberg-Carlson!"
A
By Georg, F. Kroha (p. 5)
NOVEL experience—and yet not so novelj because it is happen-
inE in millions of homes—is to tunc in on the Stromberg Carlson
Monday night Civic Orchestra broadcast through I! JZ rather
',.,,."1 il HAM. There is ;i real and vital element 01 interest
■'-_ \,i Clubbet Bill Fay's measured baritone come hurtling
I ■'■■ distance with the words: "Good evening, radio friends!
. Rochester, the koine of Stromberg-Carlson."
(In
of <
,-,,,
mini the Ti
nd I
e U
mocrai & CAroi
( M
f the Universii
jSk could be in
n the
>1. The station
tig it through the
of the American
riph Company,
aed by a member of
national broadca
.pinion voiced i-
IVU IM \~ one
00,000 per!aiinn in ihc "I^~,:'1
en,,,... to onfin,,, ., national com- " '"'''
mc.eial broad,-.-,., o„,.id, of .he rccn- ™n,. '
l.ir s.udins of the \I)C Iti a certain •?■•■>."'
way, the Ad ( luh had a nan in this "notion
development. You mall undmiWidU. r-"!!"'"' M ''',""' , " '^T'hn /\ ""
of Merlin [1. Ayleaworth, Kaney, Marley Sherrvs, John S. Younj
Thh it William Fay
one a phrase of dis-
ilm of national an-
-ident of the ,VB( , on February 14 Ad Clubber Hen We.
!9. and hi, address before the Club /"«■'" and announcer, came
was a. thai unit. ,vt believe, thai UH.IU as Commercial l)i
uummaicd Prior to that, the com- Other Ad Club members of
li' had utile,,-,! takm from die XBC inencc in the It HIM pic.nn
New Yorl. -.tailing with George- Sf.ovilc, Vice-IVc-idcm,
01. c
and .
.- Mronibtre-Ca.Kon Cm
Indubitable, II II IM I,
nark in broadcast inc. b
:!iao Capable of holdms: i
1 "With Harrison \r-',.td upon the minds ol [housaiid-
,• ;. known throughout the count r] as of readers. Foil,,wing arc typical an-
...r M:„v , - nut.ncemen.s and comment- on tin-
Rochester long ha. been heralded foi
isic- The ,
has been a source of talent of the fine
kind, available for nculv tier* ivT
,,f 1„i,g..ini de-i.ed. lo.lav. with (I
Eastman School of Mu-ic K..clic-.,
Civic Orchestra, Rochester 1'hilha
nionic Orclics.rn l.itile S,mpl,.-nv O
From
of t
old 71
Of tl
of f
la'ob.liing Roches.
cal center of the world i. the broadcasting of the Rochester Civic Orchestra by the Stromberg-Carlson Telephone Manufacturing Company, during ii. radio houi every Monda] night
over Station II HAM and the NBC
system, llir Civic Orchestra is made
up of musicians From all four quarters
..[ the globe. Its tw.. conductors,
Eugene Goosseh
( Chicago Evening Am
Hah
leaders and thei
iteroationally-knovvn
,rd letters from all
and Canada, prais-
ng the broadcasts of
oiher mean, of adve
Koclie-tc,'. leading
This hour ha. been i
r> olromhcrir-Carl-on II.on u'll- dusirii"-. which all retires bark on ll
orld that Rochester (as well a- ,Ltv „," R,,,-),,-,,, [f ,|,c citv ha. oi
ompany) is a sponsor of good of ' .he leading radio and telcplon
Bill Fay Will Stage
Rochester Stunt for
Tom Yull Trophy
Radiocasting a New and Powerful
Weapon in the Merchandising Arena
By Ben T. Weaver, Commercial Manager, il II.I 1/
o
M. essential tlitii-ri'iicr distinzui-hc- brti.iduast advertising t
every other form of sales promotion—and in this, difference
the strength of this new medium. Radiocasting" reaches the
the public; even other form of advertising addresses itself to the
.nscquetitly. Radio, ..sting acts upon the individual in a sub-consc
itiiu-r, supplcmentir.g all mlicr adverri-in^ uddre—e.l to him.
Adv.
. d,l!,r
of
i, fav„
oi lht- |,r,
advn
sed. It- C
.'i;;,.:1
-. h ''"'. .
ft
,,-e.u -.Mih ii. .ob.le and nnas-nmmg ,LU. nfw ,T1ediuin a- a lunklfi of good
age "; the listener in his home will and institutional friendliness.
1'''11-" [,,;,. IriM-lo,'.! tORFORATtON, iMtll a
i.-,id'.>
W RoCHI
-.; or Radiocas
. Company i ■/
nviiiei. Trust Company, the Woodi v\\ s Nur-
consumer acceptance bj constant repe- from Radio Vdverti'ing; the Patent
the big impottanl sales points of a pro- rrea-ing sali - man-, times over the
duel oi service, [he atmosphert ... recoff of last year for the siame period
the program ran suggest preciseK the be using radio; Georcs W HeNNer, a
quality of a oiiiini,,!,!.. ih,- medium consisted radio advertiser; the MAIN
; thi onlj method of -reaching the ft» Cah CompANI {bitter eabi r.
rar" of the having public; it is the ramping a clientele.
c.m-.-ersatioiial iT>e;lii;ii! ; lhc wo:d-of- l.lther a.K erii.ers .vho have dtmon-
niouth-contact /; ,-.< /-Vi.,:.-„.'/v mwi strated their e iction of the value of
easy to listen than to read. Radiocasting are Sears Roebuck &
\l.
Companv; the Hart Stores which ■.;--
a continuous schedule; the Buster
'■"' ' ' ■'
Vdver-
Brow s Shoi Compaki . the ( ds'der-
PAB i- - RCK HESTl ' < ORPOR ITIOS . il'.'.
G. R. Kinney Company; the Sperry-
Girard Milling Company; the H. C.
r ol.Iftt. of lid: cni-ir.g
. Broadcast \dvertisin
GlLBERI APPLIANCE COMPANY; HaRU)
Levin (furrier); the GArdinier Iss
and the Si'KINf, Hn.wlK Kv.
■a-t ihroo- .,1 b.-o-ncr-
farmK group.; the aPl
e and personal 1. reac
... mdi-iduals and fan
1 the appeal is to the ii
. dr.ided
al is in-
I he list continues with the Paini
Drug Company which ha. used radii
over regular periods and renewal.; the
Qkanda] i Packing Company; I'm
1 evis Mi -k Storbs,; the Insurauci
1 si.munTin.- \;;ikiatiijv: ihc Koch-
, listening to prou.-an
Vdser,i>ing l.v its rao!c lines;
■ "The Bowers that bloom in the spring.
R/'i'""' \T£™\ "n^« VnTvo
on,"
v^/toth gOO
Irid
Ions
,c The highlight oe the
■V.1,'.
i-. !l.i." , ,b--lul!.fr,i production don
tifully, oudur
1 Have noshuig to do with the case; 1
of y.-i.liam Fay, and featured b>-
cligthtful sin
by"
Ia most unawraetlve old thins, tra-la, 1
10:30 over the WJZ Network, and «