Bad press is still press....I think it has its pros and cons but mostly pros IMO.

I think the real story is that it's possible for someone to amass a fortune in Bitcoins. Some might even say that it's possible for "a fool" to amass a fortune in Bitcoins. (I prefer to think of him as an unfortunate soul, because it could have easily happened to many different people.)

Look at how the downloads of Bitcoin have climbed since the story broke:

Originally I was hesitant to get involved with Bitcoin because I thought it was some cool project that nobody would really notice or care about. I think that all press is good press, although some is obviously far better than others.

Bad press is more interesting to read (when you're unbiased), so it makes sense that it would dominate.