WhatsApp Appoints Facebook Executive Matt Idema As First COO

Well, we bet that a huge number of people are well accustomed that WhatsApp is one of the most popular messaging giants. The company recently appointed Facebook executive Matt Idema as the first-ever COO. He will look for ways to monetize the app. Apart from that, he will also focus on introducing the user-friendly tools for the same purpose.

Facebook took over WhatsApp messenger in 2014 at the cost of $22 billion deal. The messenger app does not charge any money at all for texting your near and dear ones. All you need is an internet connection. It has no subscription fee, and neither has it got in-app purchases. Thus, it will be interesting to see how it can monetize the messaging app and bring benefits to the company.

Matt’s role in upgrading WhatsApp Messenger

Before Matt joined WhatsApp messenger, he was the leading product and marketing manager of Facebook. He will assist the company in economizing it and also supervise the team. At present there are 200 employees in the company and Idema is the sole test partner. The messaging app CEO Jan Koum said, [quotes quotes_style=”bquotes” quotes_pos=”center”]Starting this year, we will test tools that allow you to use WhatsApp apk to communicate with businesses and organizations that you want to hear. That could mean communicating with your bank about whether a recent transaction was fraudulent, or with an airline about a delayed flight. We all get these messages elsewhere today – through text messages and phone calls — so we want to test new tools to make this easier to do on WhatsApp apk, while still giving you an experience without third-party ads and spam.[/quotes]

WhatsApp messenger is already testing the Snapchat like status update feature, and they are also working on the video features. It is the time for the company to generate money, but the company is still stuck with the anti-advertising policies. At present, the user base of WhatsApp is more than 1.2 billion active users, and the number is increasing day by day. It is clear that the app can make money any day. Idema will begin his tenure in the coming weeks. He will report directly to Jan Koum.

New features to come

There are chances that WhatsApp Enterprise might launch soon. Thus, the businesses can sue this feature for sending messages to the targeted audience directly through WhatsApp Messenger. The messages might arrive through push notifications. You can disable the messages if you want. One of the primary features is it’s ad-free and spam free nature. It needs to be innovative to remain spam free if it is trying to monetize the app. We can offer you more details on WhatsApp messenger monetization once it starts testing the beta.

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