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Stationery is every company’s way of telling others who they are. Often, designers and clients underestimates the power they have over the perception of others when they create an organization’s stationery. Rather than thinking in terms of producing stationery that reflects the way a company sees itself, think along the lines of “How do they want others to see them?”.

It’s considerably easier to push the associations between perception and reality with stationery than it is in real life. Someone who is part of a two-person company who shows a well-designed bussiness card can leave its recipient with the same (or better) impression than someone else who shows a card from a multinillion-dollar corporation.

Assignment: You have designed a logo in the previous assignment. Now, incorporating their logo, design three different layouts to propose for each of these three elements of the company’s stationery:

Learn to see the shapes in typography and to begin to recognize fonts.

Use thumbnails to explore and evaluate alternative solutions.

Experiment with creating a logo.

Learn to manipulate tools and software.

Procedure

Develop resourcefulness, adaptability, and creativity in learning and living.

Express yourself in the creativity of graphic design.

Go to the library or anywhere and pick a books or anythings about logo designs to analyze. Write a one to two page analysis of the designer’s choice of color, type, imagery, and composition. Who is the target audience for this logo? What does the design tell you about the company? Is the design successful? If not, what would you do to improve the design? Bring the logo design and your paper to class.

For critique, create at least 5 thumbnails, in any combination of pencils/pen-on-paper and computer generated. For computer generated thumbnails, arrange all of them on one or two pages, and then print up on 11″x17″ sheets.

Mount your best design on a matte board. Remember that the quality of your mounting will count in your grade.

You will also turn in your Adobe Illustrator file, optionally JPEG and GIF-formats for web site graphics, into the Art 330 Graphic Design Folder.

Ask at least three people what comes to mind when they think of the subject of your logo design. Record their answer and use this information to help generate ideas.

Grade:

Communicative power: How well your design communicates its intended message.