Lancôme

iOS mobile sessions uplift by 53% using Progressive Web App

Progressive Web App improves its conversion rate by 17%

Lancôme, French luxury perfumes and cosmetics is a part of the L’Oreal luxury product distribution. They launched their own
Progressive Web App(PWA) to deliver a native app like experience to their user.

Push notifications improved its conversion rates by 8% on the recovered cart.

Increase in conversion by 17%.

iOS mobile sessions uplift by 53%.

Why PWA?

Lancôme suffered on mobile conversions despite having a good number of traffic via mobile website, but they were not able
to match the desktop conversion. The conversion number was quite impressive on the desktop as they were able
to convert 38% of the total traffic. But when it comes to mobile their overall conversions decreased to 15%.
They struggled to build a fast and engaging experience to the user so they decided to build the right UX
for users to drive maximum conversions.
After implementing PWA they achieved a Lighthouse score of 94, an automated tool for improving web page
quality. With the help of service worker and Push notifications they were able to improve the user engagement
rate, they also managed to decrease the bounce rate by 10%.

Some of the features of PWA include:

Push Notification:

Push notifications allow users to opt-in for timely updates from the website.

Offline Support

Caching helps a user to view the content offline even in flaky networks.

Light Weight App:

PWA uses less space as compared to the native app.

Results After PWA?

84% decrease in time until the page is interactive

17% increase in conversions

51% increase in mobile sessions

15% decrease in bounce rate

Just like Lancôme, you can choose the best features of both web and app for your brand with the assistance
of Widely. Build a user friendly brand through PWA and Widely shall help you all along the way in
less than 15 minutes