“Through our research, we have learned that fitting and selling mastectomy bras in the right way…a way that is beneficial to women is complicated and truly a science. As a result, we believe that the best way for us to make an impact for our customers is to continue funding cancer research.”

On the one hand, it’s kind of like, c’mon, Victoria’s Secret. You can engineer ginormous angel wings for your supermodels to wear on the runway but you can’t get bra scientists to develop a real product that would mean a lot to your customers?

But on the other — it’s somewhat refreshing for a company that admits it can’t do something right, and would rather not do it at all than do it the wrong way, just for the good PR.