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La Ferrari F150 automobile, produced by Ferrari SpA, remains covered on the first day of the 83rd Geneva International Motor Show in Geneva, Switzerland.

Staff
Phoenix Business Journal

It’s a match made in branding heaven. Later this week, the most powerful brand in the world, Ferrari, will unveil CarPlay, a new app from the world’s most valuable company, Apple Inc.

iPhone users who own a Ferrari will be able use the app to make calls; browse Apple Maps; listen to music, podcasts or audio books; and access messages via the car’s native interface, or by using the voice control button on the steering wheel to activate Siri, Apple’s natural language personal assistant.

The Italian car maker is expected to unveil its first Apple integration at the Geneva International Motor Show later this week.

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