Bread & Butter Berlin 2014 Summer – DENHAM

July 26th, 2014 by retail design blog

Denham’s HQ is established in Amsterdam’s “Nine Streets” neighborhood directly in the brand’s backyard. The Denham House in Tokyo represents a pilgrimage to the home of artisan denim craft. The location in London reconnects Denham to Britain’s tailoring heritage which exerts a steady influence on their approach to detail.

THE TRUTH IS IN THE DETAILS The DENHAM label is focused on balancing an intense commitment to progressive design against an equally obsessive respect for jeans craft tradition – Worship Tradition, Destroy Convention. The DENHAM GARMENT LIBRARY is the physical manifestation of this obsession, providing deep and unique sources of inspiration for our design process. They try to manifest the “jeanmaker” ethic of honest craftsmanship multiplied by fearless experimentation and invention not only in every jean they create, but in every garment in the line and every other aspect of the label.