"I own the Miss Universe pageant," he writes in his new book, "Time to Get Tough: Making America #1 Again." "About four years ago, during what you call half-time, we always have an entertainer. We've had a lot of great people, and you don't pay them anything because it's one of the biggest audiences and my people told me, 'Nobody knows who she is, but there's this woman with good talent named Lady Gaga.'

"I said, 'I don't care … if you like her, put her on.' So we put her on … it was live all over the United States and all over the world and the next day, nobody was talking about Miss Universe, everybody was talking, 'Who was the woman, who was the entertainer? She was unbelievable,'" Trump continued in his book.