The magazine issue, which comes out on Tuesday, features well-known super models like Christie Brinkley alongside Barbie wearing the black-and-white swimsuit the doll wore when she made her debut in 1959.

Mattel is promoting the feature with a hashtag "unapologetic" on Twitter and a billboard in New York's Times Square.

The campaign is a departure for the 55-year old doll, which has been both beloved as a plaything and criticized as an unrealistic standard of beauty for decades.