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We are pleased to announce that the book “Ingredient Branding: making the Invisible visible” has been translated in Japanese and has been published in the last week of December 2014.
In the first week of sales, it was one of the ten best books in the field of Marketing. It is listed at Amazon Japan under the following link

Since its online publication on June 08, 2010, there have been a total of 4675 chapter downloads for „Ingredient Branding – Making the Invisible Visible“.
The chapter downloads per year are as follows:

Many people think they know the difference between products „Made in Germany“ and „Made in China“ – German products are of high quality and have a high standard, while Chinese products are cheap, of bad quality, are more than likely copied and are bad for one’s health.