During the contest, life-size cutouts of participating Coca-Cola Racing Family members will be placed in FIrehouse Subs locations. Firehouse Subs guests can snap a photo with the cutout and submit it to win. Guests can submit photos via text to cocacolaphotofinish.com, or entries can be mailed.

One grand prize winner will win a Coca-Cola Ultimate NASCAR Fan Experience. The package includes two tickets to the 2013 NASCAR Sprint Cup Series race at Atlanta Motor Speedway, a ride-along with a Coca-Cola Racing Family member, airfare and hotel for two, and a $500 cash gift card. Other prizes will also be awarded.