Ask someone in San Francisco what Foursquare is, and they’ll tell you it’s a mobile social geolocation app. Ask anyone who lives outside the Bay Area, and the first thing that probably comes to mind is a kickball and some chalk on a playground. While geolocation apps have become popular among the tech savvy, they still have yet to break into the mainstream.

But there are a handful of smart developers who’ve figured out how to apply geolocation to products targeted at mainstream users. The key is practicality. For example, grocery-shopping apps like Grocery iQ, Shopper, and FoodScanner have caught on among budget-conscious parents; and family tracking apps like Life360, Whereoscope, and Family Tracker have seen success with different types of families all over the U.S. Some, like RunKeeper (fitness tracking) and CardStar (loyalty cards on your phone) are
bigger than Foursquare. As smartphones become more common, practical geolocation tools will become increasingly relevant to everyone.

In this session, Chris Hulls, co-founder and CEO of family safety company Life360, a family safety application with over one million families, will discuss how to apply location-based data to the audience beyond social 20-somethings and how its practical uses can be taken advantage of by even the least tech-savvy users. The audience will learn how geolocation functionality is evolving, which industries can take advantage of it, and hear lessons learned from Chris’s experience developing and launching Life360 on the Android and iPhone platforms.

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Chris Hulls

Life360

Chris Hulls is the co-founder and CEO of Life360. Chris’ leadership and vision regarding family safety has driven Life360’s success as the company now has over 1 million families using their mobile and web products. He has the insight and business sense to understand that growing technology trends – the influence of smartphones; the power of location-based services – allow safety services to be provided more affordably and effectively. Chris has been featured on national media such as Fox News Channel and CNN. He holds a B.S. from the University of California Berkeley, and previously served in the U.S. Air Force.