Thursday, June 25, 2015

Bråvalla Zara Larsson’s criticism: “Business Secrets” – Daily News

Published today, 17:00

Bråvalla festival starts today.

Zara Larsson is the most popular of all Bråvallas acts on Spotify but does not count as the festival’s main act. She is disappointed at how the festival has marketed her. Niklas Westergren, Marketing Manager of FKP Scorpio, responding to the criticism.

Zara Larsson is the most popular of all Bråvallas acts on Spotify but does not count as the festival’s main act. She is disappointed at how the festival has marketed her. Niklas Westergren, Marketing Manager of FKP Scorpio, responding to the criticism.

– First and foremost, it is very sad that she understands that. We are very happy that she’s playing with us. Apart from the main acts ports other artists in alphabetical order and then wind up the Zara obvious reasons at the bottom. We try to make it fair for all.

But based on Spotify’s list is Zara Larsson most popular of all Bråvallas acts. Is your position not to Spotify?

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– Now you are very naive. Spotify is our media partner we definitely listen. This is data coming today and that we have not known before. The festival is already underway, we can not just change everything now.

She says she has not seen any poster where she is with?

– The which is not true. She has not been with the previous posters, because we had not gone out with the reservation then. But now we have a main poster with all of the festival’s acts, and then she is obviously with. It is unfortunate that she has not seen it.

Bråvallas ten main acts are all men. How do you reason?

– We want more women in top. And we are happy to Zara Larsson is one of many artists who will play at the festival.

How do you assess whether an artist should be the main act?

– That is extremely complicated. There are trade secrets that I can not go into. It is difficult to make everyone happy.

Would you say that there is an error on your side in this case?

– The question I can not answer. There is an agreement between Zara Larsson’s agent and festival bookers. It’s all about the details that I can not go into.

“Am I even on Bråvalla, it feels not so?” Read Zara Larsson’s criticism of Bråvalla Festival.