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Website User Experience tool

Website User Experience tool

A website is something more than the electronic presence of a company. Different business houses and organizations prefer to have a useful and user-friendly website. After all, a website is something that the people gets to see about you in the cyber-world.

Thus, optimizing a website is of immense importance. However, when you have a lot of competitors around you, you find a hard time to live up to the experience in the competitive scenario. At the same time, your website needs to be assessed from time to time, so that it can ensure user-friendliness.

The ranks of a particular website in the search engine lists depend on the way the pages are designed. After all, there is no point in having a website and hiding behind the crowd of other portals. After all, you will have some factors to consider; that will differentiate a good site from a bad one.

What is Website User Experience all about?

The Website User Experience tool enables you to get an impression about wha5tt the people are thinking about your site. There are several factors like color, design user-friendliness and so on, which are taken into account when you assess the capabilities of your website using the tool.

There are several web analyzer instruments in the market that you can avail, and these will determine the positive as well as the negative aspects of the website and give a complete report about the possibilities of your site. So, you can use the tool to assess the number of people visiting the site, their activities and compatibility of your site to the visitors.

When you use the right tool for analyzing the website, the results are positive, and you will be able to attract additional traffic to your portal. On the other hand, a wrong choice can give you negative results, and you will end up making a loss. So, the selection of a suitable analyzer tool is very crucial for the possibility of a website. The reports of the web analyzer tool will help you to make the site more compatible to SEO searches.

How does the analyzer work?

When you assess the capabilities of your website, they take into account different aspects that the search engines like Google and Yahoo use to optimize the site. Evaluating all these issues from an end user, the reports are generated. These are a combination of ratings used to mark the website on different aspects.

The parameters are decided by the several factors that the search engines use. Normally, people have a conception that these ratings are done by around some 200 factors, employed by Google. In reality, there are thousands of such elements. When you sue the analyzer tool to assess the website, you will benefit from the reports that are generated.

Which factors are considered in marking a website as good or bad?

Colour combinations:

The color combinations used in a website are crucial for its presentation. There are different contracts that one can experiment with. However, one needs to choose the right color combinations when the graphics are made. Apart from that, a perfect co-existence of foreground and background colors are required s that the website looks compatible to the eyes.

There were several instances when the lack of common sense resulted in the awkward presentation of a site. You cannot afford to give an eye-jerk to the people, so the right choice of colors are important. The search engines of Google have crawlers, and when a particular search is made related to your website, the spiders come and sort your site. If your designing has a fault with the right color combination, the website will never be on the first page of the search results The people too, find it difficult to read the page. So, the ideal choice is to provide the website with the perfect color combination and make sure that it is soothing to the eyes of the people.

Content:

The second most important factor that you need to check out is content. The details that are provided on the website needs to be relevant to your product or service. Accordingly, you will have to frame the keywords and make the content compatible to the searches. There are both long tail keyword and short tail keywords that you have to implement.

Along with these, you need to keep an eye open on the density of keywords, so that the page does not look crowded. All these factors are checked by the analyzer tool and make it possible for you to understand if your content is all right or not. Within the content, there are some factors that you need to consider.

These include the product or service description, SEOs, and web contents. There are different pages of a website, and all the content is analyzed by the tool so that there is no lack of details, faulty keyword density, right placement of keywords and other aspects. This will make the website easier to be picked up by the search engines.

Page speed:

The speed at which the page loads is also a decisive factor. There are web pages loaded with videos and dark graphics, and these create a lot of problems for the users to use the website. For instance, if a user has a shortage of time and tries to browse quickly through it, the process will be hindered by the slow speed of the website. The page needs to be easily open, and this will create a pleasant ambiance for the people to access it. The navigability of a website is crucial to its reputation. So, you need to make sure that the site is not overloaded or cluttered up with graphics, you need to provide the right kind of breathing space to the elements. When you use the right web analyzer tool, you will be able to achieve the right combination of graphics, videos, and texts.

Mobile accessibility:

This is one of the most important factors that you need to take a note of. The web analyzer tool assesses merits of a website by the compatibility with the mobile devices. The search engines take this important factor into consideration when they arrange the rankings. These days, mobile devices are compatible with most of the websites. So, when you have a website, make sure that it will be supported on the mobile devices. There are two versions of every internet site, one for the computer and one for the mobile devices. The infrastructure of the mobile technology needs to be considered while making the site. There are specialized web designers for the mobile gadgets, who offer tailored service for the mobile devices. When you can run the site on both the platforms, the traffic base is increased, and the website will have better rankings in the search engine results. When the analyzer tool is used, it determines whether the website design for mobile is competitive enough.

Advertisements:

The publications form an important part of the sites. They are needed for generating revenue and has to be accommodated in a compatible way. There is some wrong placement of advertisements that destroy the look of a website. Naturally, the people who happen to visit the website are checked from suing it. A soothing, catchy, yet diplomatic position has to be selected for the advertisement. When you use the web analyzer tool, it goes through the website and finds out where the ads have been placed. One of the most common mistakes that the people make is that they position the ad in the center of the website. Thus, when the people come to the site, they are confused what the website is about. The ads are needed, but they need to be placed in a manner that will not cause irritation to the people. Apart from this, certain pop-up ads hinder the concentration of the citizens. Suppose, a person is going through an interesting blog and all of a sudden a pop-up advertisement appears from nowhere, displaying an advertisement he is not interested in. This drives away the people from the websites, causing it to achieve low ranks in the search engine results.

The perfect combination of graphics and texts:

There are two main visual elements on the website. The graphics and the documents need to be entirely implemented so that they seem to be in a complete harmony with each other. The right interplay of texts and graphics is crucial for the reputation of a website. It is often noted that the books flood the pages, creating a sense of continuity, and all of a sudden there are pages full of dark graphics. A complete equilibrium is to be maintained between these two essential elements so that there is no problem for the user to find himself comfortable in the website. When you examine the site using the web analyzer tool, you will get the complete guidance and reports related to the amount of each kind of element utilized in the place.

Auto-play videos:

Some sites come with a demo video of their products. As soon as the user comes to the portal, the video starts playing without their control. This creates a sense of irritation for many of the people, as they had not expected the video to start at that moment. However, the videos are essential elements of a website. Instead of making them play automatically, they can be allowed to be played by the user when he wishes to. This will increase the compatibility of the website to the user. Some videos are not required by the users. They feel irritated with the videos when they are played. So, this is another important factor that the web analyzer tool takes into account when you assess the powers of your website.

Stock Photos:

The analyzer tool also makes a note of the stock photos that are used on the site. In certain sites, the photos are placed on the gallery page. In other websites, they are put on the home page or the service pages. However, the right picture has to be set in the right place. The analyzer tool takes a note of the position of the photos that are used in the website and compares them to the desired standard. When the search engines rank a page, they use a similar process, where the pages are rated by the combination of pictures. If the right image does not find the perfect place, the website will look bad. The tool comes useful in analyzing whether the pictures are in the correct position or not.

Clarity:

There are some approaches made by the website to the people. While some of these directly bang on an advertisement, others tend to inform the people about the uses of the products. There are non-promotional websites as well. So, when a site is created, it has to be noted that the users have to be well informed about what to do next. When they are not clear about the contents of the website, the site fails to make its mark. The web analyzer tool makes an assessment of the clarity used in the place while approaching the customers.

Apart from this, the tool is useful in revealing all the particulars of a website. It lets you know about the traffic flow into the site, revenue generated on the site and all other essential aspects you would like to know about the portal. So, when you are the owner of a website, you may be concerned about the effectivity of the site. The best way to get rid of all the doubts is to avail the analyzer tool for the website and check out the probabilities that the site carries. This will help you to get better ranks in Google searches and bolster your business.