Paul Jacob Woodcock, a Nazarene minister, got into the rock business when he was paid in blue tiff for helping a miner. The miner said the rare rock would sell if Woodcock put it in front of his home. His wife, Lola May, began making rock curios by the thousands. The original location continued to grow, and Paul even added gas pumps. When the four-lane was constructed in 1948, Ozark Rock Curios moved to the outer road. In 1963, Paul went west to minister to the Navajo. The business closed in 1977. Only the house Paul built at the second location still stands.