Off the Beaten Path Inspiration

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Off the Beaten Path Inspiration

We are Now Plus One

We are a cultural insights consultancy based in New York City.We help brands and agencies navigate trends and the ever-changing consumer culture to gain inspiration, uncover insights and develop ideas.

We are inspiration pushers and insight catalysts

We are astute observers of consumer culture and understand emerging trends. We eschew the obvious and seek inspiration in unexpected places. We have not done our job until we’ve led you to a creative wonderland where originality flourishes and innovative ideas are born.

Stephan PaschalidesFounder & Creative Director

Stephan has been immersed in trends and culture for most of his professional career, culminating in the founding of Now Plus One, almost a decade ago. Alongside his collective of creative experts, Stephan has developed experiential research immersions for companies such as PepsiCo, Kellogg’s, Clorox, Purina, Nokia and Frito-Lay, in addition to developing trend research and facilitating ideation workshops for global brands, as well as industry-leading agencies such as Ketchum, Truth, Saatchi & Saatchi, Hall & Partners and The Futures Company.

Previously, Stephan served as a Senior Trend Analyst at Faith Popcorn’s BrainReserve, where he led trend workshops for clients such as Avon, Estee Lauder, Johnson & Johnson, Neutrogena, PepsiCo and Tylenol. He has also developed and delivered trend-related presentations for major conferences such as FUSE, FutureTrends and PROOF. To satisfy his cultural cravings, Stephan travels around the world and attends music, theater, film and art events. In his free time, he's trying out the latest foodie spot, reading a gripping Scandinavian mystery book, or sweating through a hot yoga class. His favorite part of the job is inspiring clients to have their own unexpected “aha moments”.

A Simple Approach for a Complex Culture

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A Simple Approach for a Complex Culture

Our methodology is straightforward and effective.

We believe that the best way to satisfy your customers is to see the world through their eyes. Our job is to guide you through the curious corners of consumer culture and help you translate insights into possibilities.

INSPIRATION

We observe and analyze the latest consumer, culture, market and brand manifestations from around the world, to develop relevant Trend Research that will inform, inspire and surprise you.

INSIGHTS

We curate dynamic Insight Immersions during which we explore leading-edge branded spaces, observe consumers, interact with savvy experts and uncover insights that will benefit your business.

IDEATION

We facilitate Idea Labs to guide you through creative brainstorming and develop meaningful strategic frameworks that lead to fresh ideas and innovative opportunities for your brand.

GREAT IDEAS AREN’T BORN IN THE COMFORT ZONE

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GREAT IDEAS AREN’T BORN IN THE COMFORT ZONE

Coming up with great ideas requires the right kind of inspiration. We revel in unexpected experiences that take you out of office mode, trigger your imagination and help you solve problems in new ways.

Take a look at a few examples of our curated "parallel category inspiration" that led to valuable insights for our clients.

The Insight Immersion organized by Now Plus One was a great way to help stimulate our thinking. Stephan and his team mapped out a perfect itinerary that was a balance of stretch within our own category and beyond, so that we could draw out common themes and see broader trends that impact our consumer. The added bonus was the team building and the sense of innovative spirit that my team gained from looking at the world through a different lens.

— Ali Payne; VP Global Snacks Innovation - PepsiCo

The Now Plus One team’s thoughtful planning and insight definitely shows. Our Insight Immersion was a great experience and the possibilities of where the output can take us are many.

— Katy Laciny; Brand Management - Purina

Our Insight Immersion with Now Plus One was pivotal in expanding our perspectives by illuminating the bigger picture. We were impressed with the experience and are now staunch supporters of using immersions for our innovation projects.

— Ann-Marie Allison; Associate Director, Global Insights - Clorox

Our energy-themed Insight Immersion delivered huge benefits to our project and the team. We unlocked some bold new territories that mainstream consumers would never have volunteered using traditional methods. I would recommend the experience to any company except our competitors!