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#1NWebinar – Interactive Storytelling

During this session, Kalev Peekna and Jessica DeJong explore interactive storytelling – one of the hottest new techniques used in digital marketing. They share a brief history of how storytelling connects people, why it's so powerful for relationship marketing and why digital offers exciting and unique opportunities for sharing your stories. Their examples explore how firms can combine different media to create an immersive experience for clients and build stronger relationships.

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Kalev PeeknaManaging Director, Chief Strategist

Kalev Peekna is the Chief Strategist at One North, leading the Digital Strategy team. He brings a cross-platform, user-focused approach to innovations in brand development, design, data analysis and technology, and helps clients apply those innovations to their strategic aims.

If I were a vegetable: I would be broccoli. Because I have always wanted someone to call me “cruciferous.”

Most unusual job: Cocktail bartender at a Cabaret

Jessica DeJongCreative Director

Jessica is One North’s Creative Director, collaborating with clients to deliver interactive solutions, including creative strategy, website design concepts and brand development. In addition to bringing an artsy edge to everything she makes at One North, she also specializes in procuring the best cat GIFs to spread around the office.

If I were a vegetable: I would be a bhut jolokia (ghost pepper) because it’s the closest vegetable I could find to HOT SAUCE.