Armstrong Floors for the Do-It-Yourselfer

Posted: Tuesday, November 2, 2010

With almost a thousand different wood floor configurations to choose from, it’s a very good thing Armstrong offers a little help, with their “Flooring 101” video page, design ideas, and a complete how-to guide for the do-it-yourselfer.

Armstrong has been creating flooring products for decades, and since its inception, has grown to become a major industry leader in the residential and commercial flooring trade. The company offers hardwood, laminate, vinyl sheet, vinyl tile, a “luxury” vinyl line, and linoleum flooring. And while it’s obvious that the majority of their business is dedicated to the PVC products, the more natural side also deserves some attention.

Armstrong’s hardwood collection includes a whopping 880 selections, including everything from ash and birch to pecan and walnut. You can have your floor processed into a distressed, hand-scraped, traditional, specialty, or parquet style, in a rainbow of rich stain colors. In addition to their engineered styles, Armstrong also offers solid wood selections, which, because of their susceptibility to atmospheric changes, can shrink and expand. Armstrong asserts that all of their wood products can be sanded and refinished after some years of wear.

The widths, colors and finishes of hardwood products that Armstrong offers are extensive. They range in style from very elegant and smooth selections in even, luxurious tones, to rugged, rustic and rough-hewn planks, with distress marks, knots and variable colors. The hardwood planks themselves, whether of the engineered or solid type, come in several widths, generally ranging between 2 1/4 inches and 5 inches.

The Armstrong flooring website is truly designed to cater to the do-it-yourself homeowner, so all of the hardwood samples are divided into groups based on the level of installation difficulty. According to Armstrong, the wider engineered floors are the easiest, and the parquets are apparently not for the faint of heart.

Armstrong has been the go-to flooring company for years. They carry an enormous number of flooring products. In the midst of the monopoly, though, Armstrong shows its appreciation for real, natural wood products, and dedicates a large portion of its energy to the success of the do-it-yourselfer.