Trucking Company Takes CCA Awareness on the Road

The
Children’s Craniofacial Association and Road Scholar Transport are helping to
spread awareness for those children affected by craniofacial differences in a large
way.Weighing in at a maximum 80,000
lbs. and covering 53 feet of road, Road Scholar’s bright yellow CCA awareness tractor
trailer is traveling across the country, delivering freight while spreading a
powerful message…that beyond the face is a heart.

It all started back in 2007
with the creation of a pink breast cancer awareness truck, marking the
beginning of Road Scholar Transport’s awareness program, which has now grown to
support over two dozen different organizations from Autism awareness to
Supporting our Troops.

“My mother-in-law, Marlene
Deily, worked at Schott Glass Technologies (she is now retired),” explains
George Dale, who is on the Board of Directors for CCA.“Her colleague, Ed Hart, was aware of our
son Jeremy (who has a facial difference known as Goldenhar Syndrome) through
her and was aware of our fundraising and awareness efforts for CCA with the
Friends of Jeremy Golf Tournament.Her
colleague thought there was a good link there between CCA and Road Scholar’s
awareness efforts."

So Jim Barrett, President of
Road Scholar Transport, and Ed set up a lunch meeting to discuss the potential
of a CCA truck joining the campaign.
Jim, however, was extremely busy at the time and arranged for them to
meet again in a month or two to revisit the possibility.But as the two of them were walking out of the empty restaurant, in walked a girl who clearly had a facial difference and
Jim’s jaw quickly dropped.

“It was a divine
message.That was not an accident that
that girl walked in there,” Jim said.He
turned towards Ed and stated, “It’s not a question of IF anymore.We ARE going to do it.”And working with Robin Williamson, one of the
CCA’s board members who is a graphic designer, the Children’s Craniofacial
Association trailer was soon created on behalf of Jeremy Dale.“Jeremy was the happiest kid in the world
when he saw that truck and I couldn’t help but cry,” Jim reflects.

“Road
Scholar’s awareness program is an amazing way to spread the word for so many
great causes,” George states. “Acting as mobile billboards, the trucks
eye catching designs draw people to look at them and help them learn about
different organizations and causes. This is a very unique approach to
community involvement and Road Scholar’s generous support of these
organizations says a lot about Road Scholar and the people that work there.I think that CCA was Road Scholar’s 6th or
7th charity. It is amazing to see that the fleet has grown to more than
20 charities now and the program continues to expand.”

But
with over two dozen charities featured throughout our fleet, each individual
truck and organization holds a special meaning and place in our hearts.Road Scholar Transport is proud to feature Children’s
Craniofacial Association and especially, to support and spread CCA’s message
that it’s not what you look like on the outside, but who you are on the inside
that matters and makes a difference.Seeing
the excitement on people’s faces when we attend events with our trucks, such as
the 2011 CCA family retreat in Louisville, KY, gives us a warm feeling as well
as honor that we are able to represent such a worthy cause.

For
more information on our awareness program and to view our CCA awareness truck
visit www.roadscholar.com.

I also wrote a post for the RST Blog which you can see here. Thanks again, Road Scholar!

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