Google Maps 'For You' Section, Augmented Reality Features Announced

To help provide for these changing needs, the Google Maps team have worked to integrate Google Maps with the smartphone camera. It doesn't matter if a Chinese restaurant has a 4.9-star rating if you only like pizza, and that's the problem that Google is trying to solve with a new "For You" tab. First, there's a new tab in Maps called "For you" that shows a user new places opening nearby, what's trending in the area, as well as personal recommendations.

We use machine learning to generate this number, based on a few factors: what we know about a business, the food and drink preferences you've selected in Google Maps, places you've been to, and whether you've rated a restaurant or added it to a list. The Google Maps team have even been experimenting with an animated guide character that you can follow, such as the animated fox shown briefly in the demo.

"For You" Tab: An all-new tab featuring places you may want to try in areas you regularly frequent. The score is generated by utilising Machine Learning and outlines the reasons explaining why it thinks you'd enjoy that place such as "you enjoy Greek food" and it's similar to another restaurant you've visited and liked, as well as giving you the score.

Finally, Google is also launching new tools to help you get around in Navigation.

Google Maps is also getting augmented reality support that will mix the traditional Street View interface of the mapping service with a live camera view.

Group planning of a meal or activity will get easier because you'll be able to long press on the places you're interested in to add them to a shortlist that you can share with your friends or family. A user can see the names of places around them, as well as street names and directions, right in front of them.

All of these new features will be rolling out to Android and iOS users over the coming months. Part of this is simply to avoid your wasting time scrolling through endless four-star listings on other platforms while you look for someplace to go.

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