May 22, 2012

This report is the result
of an extensive survey drawn from Timetric’s exclusive panel of leading
hotel industry executives. The opinions and forward looking statements
of 162 industry executives have been captured in our in-depth survey, of
which 48% represent Director and C-level respondents.

The
research is based on primary survey research conducted by Timetric
accessing its B2B panels comprised of senior marketing decision makers
and leading supplier organizations.

The geographical scope of
the research is global - drawing on the activity and expectations of
leading industry players across the Americas, Europe, Asia-Pacific and
Africa and Middle East.

The report covers data and analysis on
supplier media budgets, marketing and sales strategies and business
practices.

Key topics covered include hotel industry media spend
activity, marketing and sales behaviors and strategies by suppliers, as
well as threats and opportunities, economic outlook and business
confidence.

In the report, buyers identify what suppliers need
to do to maintain their business and the key actions being taken by
industry players to overcome the leading business threats.

The
report examines current practices and provides future expectations over
the next 12–24 months.

The report provides qualitative analysis
of the key industry threats and opportunities and contains full survey
results.

Global Hotel Supplier Industry Outlook Survey
2012–2013: Industry Dynamics, Market Trends and Opportunities, Marketing
Spend and Sales Strategies in Hotel Industry” is a new report by
Timetric that analyzes how supplier media spend, marketing and sales
strategies and business practices are set to change in the hotel
industry during 2012–2013. This report gives you access to the media
channel spending outlooks, media budgets, marketing agency selection
criteria, business challenges and sales tactics of leading suppliers.
The report also identifies future growth of buyers and suppliers,
M&A and investment expectations. This report not only grants access
to the opinions and strategies of business decision makers and
competitors, but also examines their actions surrounding business
priorities. The report also provides access to information categorized
by region, company type and size.

The report
features the opinions of global hotel industry respondents related to
the following:

Revenue growth and future developments in
business structure

Merger and acquisition activity

Capital
expenditure and change in staff recruitment activity

Key
regions of growth

Key industry threats and opportunities

Annual
marketing budgets and change in marketing expenditure

Future
spending outlook on media channels

Marketing agency selection
criteria

Key highlights

China,
India and Russia are estimated to be the fastest growing regions among
developing countries for the hotel industry. The relatively lower levels
of public debt in these regions, leading economic growth, expansion of
business activities into emerging markets, changing consumer lifestyles
and increasing disposable incomes are fueling growth.

A total of
56% of respondents expect their companies to increase their marketing
expenditure over the next 12 months, with only 7% looking to decrease
it.

Overall, in the process of choosing marketing agencies, the
‘ability to generate leads or setup customer meetings’ is considered the
most important factor by 40% of global hotel industry suppliers.