The Hollywood Beauty Awards recognize TV and film behind-the-scenes talent in hair, makeup, photography and styling. The Kathryn Blondell Award acknowledges elite industry talent who specialize in creating outstanding celebrity hairstyles, both on the red carpet and editorially. Nominees are judged on the highest standards of expertise, creativity and artistry in their work. Winners will be announced live at the event selected by the Hollywood Beauty Awards panel of industry professionals.

LATF will host the second annual black-tie gala on Sunday, February 21st, 2016 at the iconic Avalon Hollywood in Los Angeles, California, honoring the real heroes of the red carpet and benefiting Children’s Hospital Los Angeles.

Macadamia Professional is proud to support Giannandrea in his 2016 Hollywood Beauty Awards nomination. Joining Macadamia Professional in 2014 as International Creative Director, he is repeatedly recognized for his fresh perspective and creative vision. Giannandrea’s work has appeared in major editorial publications such as VOGUE, Harper’s Bazaar, InStyle, Marie Claire and Elle in the US and internationally. His impressive celebrity clients include Naomi Watts, Christina Aguilera, Chrissy Teigen, Reese Witherspoon, Cameron Diaz, Gwyneth Paltrow, Jessica Alba & Kristen Stewart, to name a few. And, most recently, he was nominated for a Primetime Creative Arts Emmy Award for his work styling Christina Aguilera on NBC’s hit show The Voice.

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Edith Mesa of Rizos Spa, Queens, NY, says her client went to another salon when she wasn't available. The client was looking for something different, was unhappy with the "other results" and came running back to Mesa. This post shares the details for the makeover.

Our summer blonde made the perfect model to demonstrate the beauty of Redken’s new pH Bonder because although she isn’t frequently coloring her hair, living in New York City means she’s walking outside a lot with exposure to the sun and city elements—plus thermal damage from regular use of a curling wand or flatiron. So with protection and hair health being the two key benefits of the additive, she was all in.

Ludovic Geheniaux (@hairbyluu) says client Leana is a professional model. “She wanted a big color change and told me that she wanted to go lighter. I proposed she had to just trust me.” See the steps and the after. Amazing.

Ok, it’s official. Tiger eye hair color is now thing. Yes, sure, maybe it was always a thing. But thanks to social media, it now has a name and is the newest buzzword in the sombre, ombre, ecaille, babylight, ombre, bronde, balayombre vocab list. So what is Tiger Eye hair, what makes it different from the other color services out there?

Frances Canola (@frances_hairartist) is in the process of opening Bauhaus Salon in Orange, CA (opening Jan 2, 2017). MODERN found this lovely makeover and asked Canola for the details for this brassy blonde to ashy melt perfection. Here she shares.

Growing up, you never had an awkward phase, you had more mannequin heads to play with than Barbie dolls, and finding money in the dryer was an every-day occurrence. Your mom is probbbaaablllyyy a hairdresser.

Sydney Julian (@sydneyjulianhair) of Design 1 Salon and Spa, Grand Rapids, Michigan, says her client, a college student, had been growing her air for years and needed and wanted a change. The hair was cut (12 inches) and donated to Wigs For Kids. After some layering, face framing and texturizing, Julian got busy with color. Formula here.

Braided, bling-y, bridal, beautiful: Kenra asked stylists to upload their best, most beautiful finishes created with Kenra’s HiDef Hairspray on social media, using the hashtag #KeepItUndone... and we finally have a winner! Congratulations to Hannah Holsomback.