1. Determine your target audience

A quick snapshot of Pinterest’s demographics below shows how relevant this platform is to your audience.

Putting together a customer persona will help you make sure you know exactly who you need to be targeting on the platform. This will consist of your target audience’s optimal income, job criteria, lifestyle and more.

2. Set up a business account

Having a Pinterest business account is very different from having a personal account. You get access to more features, such as analytics, ads and other necessary elements for selling on Pinterest.

If you created your account as a personal profile, don’t worry. You can easily switch to a business account by logging into your existing profile and converting it.

Otherwise create a new Pinterest business account right off the bat. Just head over to Pinterest and sign up!

3. Brand your account

Each one of your business’s social media profiles should be immediately discernible to your customers and followers, and your Pinterest profile is no different.

To brand your profile, make sure your profile photo is a high-res logo or headshot of yourself (if you are the face of your business) and that it matches your other profiles, your bio is optimized, your cover boards match your brand, contact information is current and more.

4. Link and verify your website

The final step in prepping your Pinterest business profile is to link and verify your business website.

Adding your website through profile settings is simple enough, but then you need to claim your website. To do this, add a meta tag or upload an HTML file to your website. You can learn more about how to do this directly from Pinterest.

You can only verify and claim one website for each Pinterest business account, so make sure it’s your main site that you make sales from or else you won’t be able to create a shop and link products.

How to sell on Pinterest

Now that we’ve gotten the basics out of the way, let’s get into the important stuff – how to sell on Pinterest and start making money.

We have eight top tips for selling on Pinterest and really turning this visual platform into a new revenue stream.

Let’s dive in.

1. Create stunning visuals

First things first. Pinterest is a visual platform. Even before we dive into several types of Pins that can help increase sales, you need to make sure that your Pins are actually visually appealing and make someone want to click.

At least, that’s the starting point. We’ll show you a few examples of high-quality pins to show you what we mean.

One great way to stand out is by taking professional photography of your product in use, like all of these furniture companies did with coffee tables.

You can also create a beautiful, branded graphic Pin like the one below that draws users in and entices them to save, click on and purchase what you’re promoting.

Or you can do a mix of both, where you create a graphic or text overlay alongside a professional photo, providing information on a product and a product photo.

2. Focus on Pinterest SEO

Pinterest is a visual search engine, which means it has its own search engine optimization rules and algorithms.

Focus on industry keywords and use them strategically in your Pin titles and descriptions, as well as your in board titles and descriptions.

Make sure that you’re incorporating your keywords properly and naturally to help ensure your Pinterest SEO will work. This will expand the reach of your Pinterest content, increasing the likelihood that someone will buy.

3. Use Rich Pins

It pulls in the price and product descriptions so that users are able to view this information within Pinterest itself. On mobile, users will even be able to click a blue Shop button to head right to your product and check out.

If the shop offers this info, these Pins will even let you know whether or not the product is in stock.

Here is an example of a product Rich Pin from Etsy.

These types of Rich Pins work once you claim your website on Pinterest (see the “Getting your brand ready to sell on Pinterest” section). So take advantage of the platforms offering to draw in more sales.

4. Use promoted Pins

Want to push your Pins to the top instead rather than relying solely on your Pinterest SEO. Invest in promoted Pins!

These can be anything – a lead magnet, a blog post or a product.

Promoted product Pins can be helpful for generating more sales as they simply take the user directly to your website.

As you see below with Crate and Barrel’s promoted Pin, users will easily be able to see which company is promoting pins so they know which site they’ll be taken to.

When creating promoted Pins, you’ll be able to target by interest, age and gender. You can create entire campaigns or quick ads for a one-off promotion.

5. Organize Pins into Catalogs

As long as you have a data source of all your products and their attributes, you should be able to upload the file into Pinterest. Once the data source is approved, any product you add to your website will also automatically create product Pins which you can then use to create shopping ads.

One thing to note: If it turns out you do not have the right data source to create Catalogs, then you’ll have to use Rich Pins instead (tip #4 above!).

6. Tag products in Shop the Look Pins

Shop the Look Pins are a great way to link to several products at once in a single Pin. Whether it’s an outfit or home decor post, each product available for purchase in the photo is shown via a white dot that users can click on to see more.

You can even use UGC as Shop the Look Pins or promote these photos to grab user attention even more. Social proof is everything, and if a user sees someone they follow wearing your products, they’re much more likely to buy.

8. Incorporate content marketing

Blog posts that are geared towards conversions are perfect to share on Pinterest. Think gift guides, product roundups or tutorials.

These are great pieces of content to save and promote on the site that will generate clicks, and if you put your content together properly, conversions.

Start selling on Pinterest

Learn even more about how to sell on Pinterest by checking out more Sprout Social Insights, like this post all about Pinterest ad targeting. Then get started creating content, saving to boards, promoting and targeting, then watch the sales roll in.

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Published on May 12, 2020

Chloe West: Chloe is a digital marketing manager and freelance writer, focusing on topics surrounding social media and digital marketing. She's based in Charleston, SC, and when she's not working you'll find her at brunch or hanging out with her son. Follow her on Twitter @ChloeWest28.

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