In December 2006, jetBlue, as part of their RTP plan, removed a row of seats from their A320s to lighten the aircraft by 904 lb (410 kg) and reduce the cabin crew size from four to three (per FAA regulation requiring one flight attendant per 50 seats), thus offsetting the lost revenue from the removal of seats, and further lightening the aircraft, resulting in less fuel burned.[16]
On October 13, 2009, the airline unveiled a modification to its livery in commemoration of the upcoming 10th anniversary of the airline in February 2010. Besides a new tail design, the revised livery includes larger "billboard" titles extending down over the passenger windows at the front of the aircraft. The logo word 'jetBlue' will no longer be silver and blue but now a dark, navy blue.[40]
In May 2005, the airline's holding company, Allegiant Travel, completed a private equity placement worth $39.5 million that was funded by the investment firms of ComVest and Irelandia II.[16] In November 2006, Allegiant filed a registration statement with the Securities and Exchange Commission in anticipation of a planned initial public offering of its Common Stock. It raised $94.5 million in equity capital with 5.75 million shares worth $18 each.[16] It began trading on the NASDAQ Stock Market under the ticker symbol "ALGT" in December 2006.[16]
During the last few days of June and the first few days of July 2015, jetBlue began charging for bags in certain booking classes, leaving Southwest Airlines the only major U.S. carrier to not charge for bags. For the classes in which bag check fees are charged (generally the lowest class of fares offered; jetBlue offers 3 classes of fares), the cost is $20 for the first bag and $35 for the second, which is the lowest in the United States besides Frontier Airlines with similar prices.[62]
They lost my hotel reservation the 1st time a couple of years ago. I received a credit of $100 that I was told wouldn't expire. Tried to use it for my flight a couple of days ago and it expired. I booked my flight and paid extra to be able to choose my seat. When logging into United to choose my seat, the only option other than where they put me (last row of the plane by bathrooms and in a middle seat) was to pay for a more premium seat, paying an extra $50. Called Travelocity in hopes that someone would help make it right, but there was nothing they could do. Customer service at it's finest. I thought I would give them another chance but this was the last. I've never EVER had a problem with Priceline and will continue to use them. Just booked my car and hotel with them when Travelocity could have rectified the situation and got that business as well.
Allegiant Air was founded in January 1997 by Mitch Allee (owner, CEO), Jim Patterson (president) and Dave Beadle (chief pilot), under the name WestJet Express.[1] After losing a trademark dispute with West Jet Air Center of Rapid City, South Dakota and recognizing the name's similarity to WestJet Airlines of Canada, the airline adopted the name Allegiant Air and received FAA and DOT certification for scheduled and charter domestic operations on June 19, 1998. The airline also has authority for charter service to Canada and Mexico.[8]
Frontier has a three-tier frequent flyer status program. The tiers are Elite 20K (earned by flying 20,000 Status Qualifying Miles [SQM] or 25 segments in a calendar year), Elite 50K (50,000 SQM or 50 segments), and Elite 100K (100,000 SQM or 100 segments). Elite benefits include free carry-on and checked bags, advance seat assignment and family seating, priority boarding, redemption fee waiver, stretch seating, Discount Den membership, and mileage multipliers.[74]

They lost my hotel reservation the 1st time a couple of years ago. I received a credit of $100 that I was told wouldn't expire. Tried to use it for my flight a couple of days ago and it expired. I booked my flight and paid extra to be able to choose my seat. When logging into United to choose my seat, the only option other than where they put me (last row of the plane by bathrooms and in a middle seat) was to pay for a more premium seat, paying an extra $50. Called Travelocity in hopes that someone would help make it right, but there was nothing they could do. Customer service at it's finest. I thought I would give them another chance but this was the last. I've never EVER had a problem with Priceline and will continue to use them. Just booked my car and hotel with them when Travelocity could have rectified the situation and got that business as well.

In 2008, jetBlue partnered with Irish flagship carrier Aer Lingus to allow passengers to switch between airlines on a single ticket for flights with connections in New York–JFK or Boston Logan. Unlike traditional codeshare agreements, the companies cannot sell seats on each other's flights, so customers initiate the purchase on one airline's website and then are transferred to the other site to complete the transaction.[105][106]

jetBlue also utilizes various forms of advertising media. They use print, online, and television ads as well as advertisements on popular social media sites including Hulu and YouTube. jetBlue emphasizes a secondary slogan, "If you wouldn't take it on the ground, don't take it in the air" poking fun at competitors with hidden fees, little, or no amenities and what jetBlue considers an unacceptable level of customer service.[97]

While its financial performance started showing signs of improvement, in February 2007, jetBlue faced a crisis, when a snowstorm hit the Northeast and Midwest, throwing the airline's operations into chaos. Because jetBlue followed the practice of never cancelling flights, it desisted from calling flights off, even when the ice storm hit and the airline was forced to keep several planes on the ground. Because of this, passengers were kept waiting at the airports for their flights to take off. In some cases, passengers who had already boarded their planes were kept waiting on the apron for several hours and were not allowed to disembark. However, after all this, the airline was eventually forced to cancel most of its flights because of prevailing weather conditions.[17] The fiasco reportedly cost JetBlue $30 million.[18]
Frontier took delivery of its first Airbus aircraft (an A319) in 2001 and simultaneously launched with it DirecTV in-flight television along with a new company livery. Frontier Airlines was the launch customer[20] of the Airbus A318 in 2003. In mid-April 2005, Frontier officially became an all-Airbus fleet, retiring its last Boeing 737.[citation needed]
Allegiant Air (G4) is an American low-cost carrier that is headquartered in a suburb of Las Vegas. Founded in 1997, the airline does not use hubs, but has designated more than 10 focus cities. These include McCarran International Airport (LAS), Fort Lauderdale–Hollywood International Airport (FLL), Los Angeles International Airport (LAX) and Orlando Sanford International Airport (SFB). Although Allegiant flies into some major airports, many of its destinations are smaller cities or secondary airports that serve larger cities. In total, the airline serves about 105 domestic destinations in 41 states. The airline's fleet of 81 aircraft are each configured with a single Economy Class cabin.