Jim Sterne is an international speaker on electronic marketing and consumer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne focuses his 25 years of experience in sales and marketing on measuring the value of the Internet as a medium for creating and strengthening customer relationships. Sterne has written eight books on Internet advertising, marketing, and customer service, including Web Metrics: Proven Methods for Measuring Web Site Success. Sterne is the producer of the annual eMetrics Marketing Optimization Summit ( http://www.emetrics.org ) and is the founding president and current chairperson of the Web Analytics Association ( http://www.webanalyticsassociation.org )

Books from Jim

Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.
This book...