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Social media and email marketing are often seen as competitors. There are a raft of blog posts and infographics out there which compare the two channels and try to analyse which offers the best ROI....

According to Gartner, by 2020 90% of customer service will happen through social media. But, social is currently dominated by Marketing Teams who have a lot to learn about the processes, tools and metrics that...

As we've pointed out before, customers are increasingly turning to social media channels for real-time customer care. As customer service technology continues to develop in sophistication and complexity, organisations running contact centres are having to...

Consumers like good content. As our experience demonstrates, there's also a very strong connection between social media and content marketing.

Only 36% of consumers that make a customer service enquiry via social media report having their issue solved quickly and effectively. This new infographic from Sentiment identifies 10 steps that brands should take to ensure...

This really useful infographic highlights 23 tips on how to use social media for events - before, during and after the big day.

Contests are an important element of Facebook marketing and when they’re properly promoted and managed they can be gold. The problem is that much of the time they are not, but this new infographic lays...

A new infographic from Eventility (below) highlights how the SoLoMo revolution serves to benefit small, local businesses. Twitter and Facebook have spent recent years actively courting big business – Facebook is encouraging businesses to pay...