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In my last post, I spoke about an obsession on client experience. In this post, I will talk about how this client focus is driving everything we do. We are just starting the fundraising process in earnest. In these meetings, we get asked a lot about our channels and cost of customer acquisition. It is…

Wow! It has been a long time since my last post. I feel like I should be in Bloggers Anonymous. “My name is Kirk and it has been 18 days since my last post …” I hope, like me, that came out like the voice of Bruce, the shark, from Finding Nemo. To continue from my…

In the spirit of personal growth and self-improvement, I have been taking a few courses on Coursera, which I highly recommend. This week I started one titled, A Beginner’s Guide to Irrational Behavior by Dan Ariely, a professor at Duke University. I am completely intrigued by how irrational people’s decisions are – especially in a…

I have been lucky to have worked in virtually all areas of marketing and sales strategy in my career. But … the one thing I keep coming back to is how much I love talking to loads of people about the real problems they face. I equally love taking this information to work with designers…

Every week on this startup journey continues to be more and more interesting. As we continue to meet with potential investors and partners, advisors, explore tweaks to the business model, build out the prototype … our message gets better and we seem to be on an accelerated learning curve. When I say “learning” – in…

Ok, so I’m reading two books at the same time. (Actually, three books, but let’s not count throwaway fiction.) This is not unusual. However, the fact that both books are so different, timely and interesting is unusual for sure. So, why jump back and forth? Because I love to let them sink in and –…