Well, here’s another reason to care about your Klout score (and, y’know, actually create an account on Klout) — the company, which aims to measure social media influence, is announcing a prominent new integration with Microsoft’s search engine Bing.
About a year ago, Klout took a strategic investment from Microsoft and said it was integrating with Bing, for example… Read More

Social data provider Gnip has expanded its agreement with Klout, so Gnip customers who already include Klout Scores in their customer service, sales, and engagement products can have access to more data.
For one thing, those customers can now include Klout Topics in addition to Klout Scores. In other words, the end user won’t be limited to seeing a single score reflecting social… Read More

Some consolidation in the area of social influencer sites. PeopleBrowsr, owners of the social influencer analytics site Kred, is buying Swaylo, a specialist in measuring Facebook for influencer analytics and marketing campaigns. Swaylo, you may recall, was a business owned by startup Threadsy. The analytics service, called SwayloPro, was spun out as a separate company when Facebook… Read More

Whether you subscribe to the idea of social influence or not, services that mark — or try to mark — it are continuing to pick up momentum, and the latest example of that is PeerIndex, the UK-based social influence marketing platform, picking up a $3 million round of funding from a group of angel and private equity investors.
The Series A round was led by Antrak Capital with… Read More