Megyn Kelly was unpopular with viewers even before the defense of blackface that ended her morning show, according to the Q Scores Company, one of the entertainment industry’s most-used indicators of popularity.

After the gaffe, TheWrap checked in with The Q Scores Company, which said that as of September 2018, Kelly had a Positive Q Score of 8 — the lowest among all TV news personalities.

The poll closed weeks before Kelly defended wearing blackface on Halloween, then hastily apologized for it. On Friday, NBC announced the end of “Megyn Kelly Today.”

Q Scores measure a celebrity or brand’s likability based on semi-regular surveys. The higher the Positive Q Score, the more survey respondents marked the individual or company as being among their favorites.

Kelly’s Q Scores do not pair well with her TV ratings — NBC’s ratings during the third hour of “Today” have fallen since Kelly took it over. Her low ratings gave NBC even less incentive to defend her, or give her another chance, after the blackface comment.

Kelly is now in limbo at NBC, as the network decides whether to find her another position within NBC News, or let her go. Last year, she signed a reported $69 million, three-year contract with the network.

30 Most and Least-Liked TV Media Personalities: From David Muir to Megyn Kelly (Photos)

TheWrap studied 30 popular TV media personalities according to their Q Scores, an industry-used measurement of a celebrity or a brand's likability based on marketing surveys of 25- to 54-year-olds. We also included a Familiarity score for each, which indicates how well-known someone is to survey-takers.

It's worth noting that the Positive Q Score for any celebrity with a Familiarity score less than 20 should be considered unstable. And some media stars like Fox News' Laura Ingraham and CNN's Don Lemon have not yet been included in surveys.

TheWrap studied and ranked the Q Scores for television’s most popular anchors and newscasters

TheWrap studied 30 popular TV media personalities according to their Q Scores, an industry-used measurement of a celebrity or a brand's likability based on marketing surveys of 25- to 54-year-olds. We also included a Familiarity score for each, which indicates how well-known someone is to survey-takers.

It's worth noting that the Positive Q Score for any celebrity with a Familiarity score less than 20 should be considered unstable. And some media stars like Fox News' Laura Ingraham and CNN's Don Lemon have not yet been included in surveys.