The Right’s Hottest New Media Star

Tomi Lahren is both more popular and more outraged than she has ever been. She has more than 700,000 followers on Twitter and Instagram in addition to her 4.3 million followers on Facebook. Her famous “Final Thoughts” videos, which averaged 5 million views near the end of the presidential campaign, still routinely top a million. Lahren’s best-known video, a scathing, racially charged denunciation of quarterback Colin Kaepernick’s decision to kneel during the national anthem, reached a staggering 66 million views.

Her appeal comes both from being outrageously outspoken—taking hard-line positions with little or no areas of gray on matters of race, immigration and national security The famous tongue-lashing she gave Kaepernick contained the memorable phrase, “mouth diarrhea.” Add in the seemingly incongruous combination of Lahren’s all-American good looks and her level of agitation and indignation, and you see why some are calling Lahren the perfect pundit for the mad media moment of the Trump era. Today, political correctness—and sometimes even politeness—is out, being brashly outrageous is in, and we’re all increasingly looking online for a good fight. And Lahren says bring it on. “People can love you or they can hate you,” she says. “It really doesn’t matter. What matters is that I’m making a connection with people and getting a reaction. I’m going to stand in my truth no matter what. I have a voice, and I’m going to keep using it.”

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