How to bring your ‘brand purpose’ to life with practical tools and tips

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How to bring your ‘brand purpose’ to life with practical tools and tips

Lawrence Mitchell is the Chief Customer Officer at SumoSalad. SumoSalad is a quick service restaurant (QSR) with over 160 franchise locations across Australia. And as you’d expect for a brand like this, the in-store experience is paramount. Since we were speaking to one of Australia’s only Chief Customer Officers, we asked Lawrence exactly what he does in his role. Not only that, but he also shares a great tip to ensure senior management knows whats going on at the customer level of your organisation.