Salorix

Little Eye Labs was not the only acquisition Facebook was chasing in India last year. Salorix, a social media analytics startup that had raised $3.5 million in Series A from Inventus Capital Partners and Nexus Venture Partners in November 2011, was approached by Facebook in October last year. But by December, the acquisition talks were stalled.
After several months of negotiations… Read More

Salorix has upgraded its social media engagement platform Amplfy with what the company says is improved artificial intelligence that help brands find the social media updates that are worth responding to.
One of Salorix’s big goals is to take customers beyond monitoring their own mentions and a specific set of keywords. Instead, it focuses on specific industries (such as automobiles… Read More

Social media marketing and analytics company Salorix has raised $3.5 million in Series A funding in a round co-led by Inventus Capital Partners and Nexus Venture Partners, the startup announced this morning.
Salorix works directly with brands as well as agencies to help them manage ‘social media engagement’ campaigns, offering a platform that allows them to analyze social media and… Read More