It was the wink seen across the nation that turned young Malyalam actor Priya Prakash Varrier into an overnight Internet sensation. And now, the ultimate stamp of pop culture cool - a tribute from Amul. A topical ad posted just over an hour ago by Amul on Twitter and Facebook pays tribute to the "little star."

Amul took a good-natured dig at Shashi Tharoor's habit of using long words which often left Twitter reaching for their dictionaries by tweeting a creative that took on the 'MP's fondness for tweeting big words like 'Rodomontade'!'

The witty little Amul girl -- known for her almost-daily one-liners -- has morphed into a pro-Congress figure as part of a social media campaign for the Gujarat election, asking people to use their "Amulya" (invaluable) vote to oust the BJP from a state it has ruled for over two decades.

On Sunday, Nirmala Sitharaman became the first woman in the country to hold the defence portfolio as a full-time minister. Before her, Indira Gandhi handled the portfolio as Prime Minister nearly three decades ago. Ms Sitharaman's elevation has prompted a delightful tribute from Amul.

Amul Thapar, an Indian-American legal professional, has been appointed a judge on the US Court of Appeals for the Sixth Circuit by President Donald Trump, the White House has said. Before his appointment to the Court of Appeals, Mr Thapar served on the District Court for the Eastern District of Kentucky.

Sonu's new haircut had social media buzzing. Dairy brand Amul too joined in with its take on the issue. The brand that is popular for its offbeat advertisements doesn't miss any big news story and they didn't disappoint with their funny ad on Sonu Nigam either.

It was the wink seen across the nation that turned young Malyalam actor Priya Prakash Varrier into an overnight Internet sensation. And now, the ultimate stamp of pop culture cool - a tribute from Amul. A topical ad posted just over an hour ago by Amul on Twitter and Facebook pays tribute to the "little star."

Amul took a good-natured dig at Shashi Tharoor's habit of using long words which often left Twitter reaching for their dictionaries by tweeting a creative that took on the 'MP's fondness for tweeting big words like 'Rodomontade'!'

The witty little Amul girl -- known for her almost-daily one-liners -- has morphed into a pro-Congress figure as part of a social media campaign for the Gujarat election, asking people to use their "Amulya" (invaluable) vote to oust the BJP from a state it has ruled for over two decades.

On Sunday, Nirmala Sitharaman became the first woman in the country to hold the defence portfolio as a full-time minister. Before her, Indira Gandhi handled the portfolio as Prime Minister nearly three decades ago. Ms Sitharaman's elevation has prompted a delightful tribute from Amul.

Amul Thapar, an Indian-American legal professional, has been appointed a judge on the US Court of Appeals for the Sixth Circuit by President Donald Trump, the White House has said. Before his appointment to the Court of Appeals, Mr Thapar served on the District Court for the Eastern District of Kentucky.

Sonu's new haircut had social media buzzing. Dairy brand Amul too joined in with its take on the issue. The brand that is popular for its offbeat advertisements doesn't miss any big news story and they didn't disappoint with their funny ad on Sonu Nigam either.

FMCG major Hindustan Unilever Limited (HUL) has moved Bombay High Court against Amul over the commercial, which suggests to consumers to buy Amul ice cream and not the 'frozen dessert' as the latter was made from vegetable oil and was not healthy.

Farmers took out a protest rally in Surat on Saturday against the Reserve Bank's decision not to allow exchange or deposit of defunct notes at the district central co-operative banks and warned of stopping supply to Amul Milk co-operative if the restriction is not lifted in a week.

The blue haired moppet in her trademark red polka dotted frock, synonymous with Amul butter, first made an appearance on outdoor hoardings 50 years ago and is still going strong. "Sometimes the purana zamana like the Taj Mahal can never grow old and the Amul girl can never grow old," says Ad Guru Alyque Padamsee.

The protests by Dalits over the July 11 flogging of Dalit boys in Gujarat's Una by self-styled cow protection vigilantes continued for the second week on Monday, but unlike several places where youth tried to commit suicide to express their anger, they found a unique way of protest in India's milk capital, Anand.