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Monday, November 2, 2009

Impact Radius Finds More Funding

Los Angeles-based Impact Radius, a firm which is developing a service to link performance advertising to TV, radio, print, and online channels, has raised $1.0M in a funding round, according to a recent regulatory filing from the firm. No details on the funding have been announced by the company. The firm's web site indicates it is launching in January of next year. Impact Radius is backed by Redpoint Ventures, and the firm's management team includes Per Petterson, co-founder of Commission Junction. More information »