Welcome to the 35th podcast on the Corporate Strategy & Transformation study and we remain focused on the big 4th week visioning workshop.

A large part of the visioning workshop is presenting case studies highlighting the successes and failures of similar companies. In this podcast we discuss a special type of case study called a period case study which is significantly harder to do, but incredibly useful.

Most consultants prefer case studying the latest and greatest fad, which is extremely misleading, as explained in this podcast.

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