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Delivery and returns

Delivery at home still represents the main choice. Yet, offering several options is key for e-tailers as the growth potential of cheaper and alternative locations is high and as each country has its own delivery habits.

As e-shoppers increasingly tend to buy online to find better deals compared to offline traditional shopping, they want a cheap, flexible and effective delivery method and are prepared to pick their parcel up themselves. Alternative delivery locations offer e-shoppers the kind of flexibility they are looking for.

The amount of returned shipments differs per country. Globally, 5% of European e-shoppers returned their last order