Wednesday, April 21, 2010

Hackett S/S 2010

Alright, it's official - I am not giving Hackett even remotely enough love on Sart Inc. This collection, entitled "The Art of Dressing" is, well, a masterpiece. I'm halfway to speechless right now so read the copy and check out the art.

"This season Hackett is helping men around the world in The Art of Dressing; with a versatile Menswear Collection that reinforces our links with major British sporting events. Battle of Blues is inspired by our sponsorship of The Boat Race. The Aston Martin Racing Collection features the iconic Le Mans Gulf colours, The Mayfair Collection is split between London Greys & Brown in Town, which supports the suggestion that brown can now indeed be worn in town. Island is a colourful collection evoking sand-swept terrains & seascapes. Finally, Into the Blue uses a palette of blues & whites, taking the collection from day to evening."

20 comments:

In a way I'm glad the wheels are turning on proportions- that way I won't be influenced as much by what's going on in the whole industry and can find my own style in the slimmer details I loveStill appreciate it though, especially if it's endorsed by you L.

There are some nice bits here but as with Ben Sherman there are lots of negative connotations in the UK tied to Hackett (but at the opposite end of the scale).

I guess the main one is that they're clothes for posh public schoolboys who have grown out of Jack Wills/Aubin and Wills etc. I know that doesn't mean it should be disregarded and that's not what I'm saying but there are a few obstacles that would stop me walking into one of their stores.

The suiting looks good and that's the strongest bit for me, the rest I could happily leave though. Maybe I just need to get over my prejudices...

I'm not sure how this stuff fits so I can't speak to that as a differentiator but Anon 3:48 is right, these could be screen shots from the polo website. I hear guys like Tintin and LBT talk about their great history as trailblazers but I fail to understand why they insist on being such followers in the present.

Hackett opened a massive store in Dublin recently. I haven't even darkened its doors due to the negative connotations with the brand. I can't for the life of me see how such a 'British' brand can do well in Ireland. and I say that as a Barbour zealot.

Always interesting to see the different views from the two sides of the Atlantic but I echo the comments on this blog. Easily my favourite as I find it way less up itself than many of the others. Plus there was a post on The Replacements.

Hackett go up and down; sad that you colonial fellows are not familiar with the interesting history of the brand. The cavalry cut trousers (or 'pants')and tweed coats used to be worth the hike down to the wrong end of the King's Road. Also very sad for poor oirish Fergus in his trendy Barbour gear - 'negative connotations' - what a twat.