The Be My Protector app, which took two years to develop, was launched in Puchong today, and will be available in eight different languages catering to the region.

The app allows either a victim or any individual who has identified a potential trafficking victim to attach pictures, describe the nature of the situation, and also mark the severity.

Individuals can opt to make the reports anonymously, said Change Your World co-founder Kelvin Lim.

The complaints will then be investigated by Tenaganita, which has been dealing with human trafficking for the past three decades, which will also forward complaints to the police and relevant authorities as and when necessary.

The app was conceived following a campaign that Change Your World, a youth empowerment group, and Tenaganita conducted with the Selangor state government in 2015 to raise awareness about human trafficking in the state.

“We did a campaign with over 200 volunteers that reached over 500,000 people through social media and engaged with over 30,000 people in over 11 locations,” Lim said.