“If you don’t understand THAT YOU HAVE A BRAND AND WHAT YOUR BRAND IS, you can’t sell it. Job seekers rarely realize that a ‘brandless’ resume can result in no interviews and ‘brandless’ interviews in never receiving offers. Right Fit Branding is the solution!” – Dr. Arlene -- Visit www.WinWithoutCompeting.com

Thursday, July 30, 2015

On the 99th episode of the WIN Without Competing! show Dr. Arlene analyzes the branding strategies of Donald Trump who trumpets the unspoken -- what people are thinking but afraid to say, and Hillary Clinton who hides in the shadows -- to be seen or not to be seen.

What is the impact of Trump's and Clinton’s branding strategies on
the laundry list of Republican Presidential Candidates and Democratic
Presidential Candidates? The Democratic Party is waiting for Trump to self-destruct. Will he? Tune in and find out what Dr. Arlene predicts will happen.

After holding high-level healthcare executive positions and making
significant innovative contributions with global impact, Dr. Arlene
entered the world of executive search and tested her Right Fit Method.
She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit
Branding Strategies, founded barro global search, inc. a retained
executive search firm, to design innovative search solutions for
corporate clients. After her book WIN Without Competing! was published,
Dr. Arlene expanded the services of the firm, which now has three
divisions.

Dr. Arlene, a behavioral educational psychologist, is a UCLA-trained
PhD with distinction for her doctoral dissertation on creativity.
Innovation, Contribution, and Impact characterize her career.
--------------------------------------------------------------------------------See the book

About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated
for a business book award) and the 5-star app & cow video
iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with
distinction for her doctoral dissertation on creativity. Dr. Arlene,
Branding & Hiring Expert, is a Business Consultant and Master Career
Coach, Professional Motivational Speaker represented by AEI Speakers
Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO
of barro global search, inc.Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

Like mice in a maze, the Republican Presidential Candidates terrified of Donald Trump ask, “Why is he moving my cheese? We can’t have change!” Some candidates lash out stating that Trump is not fit to be president.

Rick Perry, former governor of Texas, calls Trump “a cancer on conservatives”. Senator Lindsey Graham calls Trump a jackass. What did Trump do? He publicized Graham's phone number in one of his speeches. What did Graham do? He created a humorous video, in which he stars, explaining how to destroy a cell phone pointing to Trump as the culprit.

What is really happening? Trump focuses on topics which elicit emotion, e.g., illegal immigration emphasizing the poor performance of Republicans in managing and controlling the situation. He provides a solution which he vows to implement, if he becomes president.

Those candidates who cannot accept Trump’s communication style to present his brand and point of view cannot accept him deviating from the traditional career politician mode. Their rigid behavior and inability to accept change, demanding that all candidates must meet their traditional standards, demonstrates that they may not be fit to be president. Why? We should not hire a president who cannot comfortably change quickly. Rigidity is the enemy of creativity. Divergent thinking is the hallmark of creativity. A rigid president will not be creative, which is necessary for innovative solutions.

Trump is vetting the candidates for us! We can see how they respond to him. Trump focuses on results. Do they? The wise candidates make no comments about Trump and talk about their brands, not his brand. They are not taking his bait! He is getting almost all of the media attention. Why give him more media?

Trump, a brilliant strategist, forces the candidates who are weak to reveal their weaknesses; the wise candidates ignore him. Thank you, Mr. Trump, the Republican front-runner, for vetting yourself and the other Republican Presidential Candidates. Let’s see what happens on the first Republican debate on August 6th, which is an opportunity for us to vet them further.

Note: The Chairman of the Republican National Committee recently met with Trump. Since then, the fireworks between Trump and the other candidates stopped. Temporarily? Can they control themselves at the debate? Who will WIN Without Competing? -------------------------------------------------------

After holding high-level healthcare executive positions and making
significant innovative contributions with global impact, Dr. Arlene
entered the world of executive search and tested her Right Fit Method.
She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit
Branding Strategies, founded barro global search, inc. a retained
executive search firm, to design innovative search solutions for
corporate clients. After her book WIN Without Competing! was published,
Dr. Arlene expanded the services of the firm, which now has three
divisions.

Dr. Arlene, a behavioral educational psychologist, is a UCLA-trained
PhD with distinction for her doctoral dissertation on creativity.
Innovation, Contribution, and Impact characterize her career.
--------------------------------------------------------------------------------See the book

About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated
for a business book award) and the 5-star app & cow video
iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with
distinction for her doctoral dissertation on creativity. Dr. Arlene,
Branding & Hiring Expert, is a Business Consultant and Master Career
Coach, Professional Motivational Speaker represented by AEI Speakers
Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO
of barro global search, inc.Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

Friday, July 17, 2015

Until recently, Jenner never met a transgender person! After winning the Olympics at age 26, it was clear to him that one day he would become a woman. From that point on, he began to practice changing himself: marrying three wives to learn about women, trying on their underwear and clothes (tried on his mother’s and sister’s dresses at the age of 10), and taking hormones for a limited period of time. For 39 years he prepared himself for transition.

When TMZ made the announcement that he was going to have a tracheal shave, he saw two choices: suicide or transition. He decided to take the road marked courage to become Caitlyn Jenner.

Quickly Jenner ignited, fired up, and exploded the Caitlyn brand. Finally, the Right Fit identity was revealed and achieved.

What about your brand? Are you playing a role? Are you hiding who you really are? Are you submerging your true self?

Look at Melissa Rivers. She changed dramatically after her mother’s death. Before Joan Rivers died, Melissa was primarily behind the camera. Now she is a New York Times best selling author and comedic television personality. Was she hiding her true self? Apparently so.

As Caitlyn Jenner said in her acceptance speech for the Arthur Ashe Award, “Never too late to be who you are.”

To discuss how to become who you want to be or to figure out who you want to be,Call: Dr. Arlene 310-443-4277Email: DrBarro@WinWithoutCompeting.com

After holding high-level healthcare executive positions and making
significant innovative contributions with global impact, Dr. Arlene
entered the world of executive search and tested her Right Fit Method.
She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit
Branding Strategies, founded barro global search, inc. a retained
executive search firm, to design innovative search solutions for
corporate clients. After her book WIN Without Competing! was published,
Dr. Arlene expanded the services of the firm, which now has three
divisions.

Dr. Arlene, a behavioral educational psychologist, is a UCLA-trained
PhD with distinction for her doctoral dissertation on creativity.
Innovation, Contribution, and Impact characterize her career.
--------------------------------------------------------------------------------See the book

About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated
for a business book award) and the 5-star app & cow video
iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with
distinction for her doctoral dissertation on creativity. Dr. Arlene,
Branding & Hiring Expert, is a Business Consultant and Master Career
Coach, Professional Motivational Speaker represented by AEI Speakers
Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO
of barro global search, inc.Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

To explain Caitlyn Jenner’s courageous struggle, we must discuss how Jenner managed both gender dysphoria and dyslexia. It is the interaction between both which heightened Jenner’s desire to withdraw, hide, and seek isolation. He was so isolated that he never trained with a coach for the Olympics. Gender dysphoria and dyslexia cause similar responses, resulting from feelings of stress and anxiety. Imagine how Jenner must have felt!

Understanding that the struggle was a dual struggle explains the totality of Jenner’s courage.

At the presentation of the Arthur Ashe Award to Caitlyn Jenner, they failed to mention dyslexiaandmissed the opportunity to include that after winning the Olympic Gold Medal Bruce Jenner joined the list of gifted dyslexics including: Walt Disney, Steven Spielberg and Albert Einstein. As a result, the explanation for giving the award to Jenner was weak. Talking about dyslexia would have elicited more public empathy for her. Jenner in her acceptance speech said, “Never too late to be who you truly are.” She also emphasized the need to accept people as they are.

Finally, the Right Fit gender identity! Jenner will serve as a role model not only for the transgender community, but also for everyone who is struggling to become who they want to be.

After holding high-level healthcare executive positions and making
significant innovative contributions with global impact, Dr. Arlene
entered the world of executive search and tested her Right Fit Method.
She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit
Branding Strategies, founded barro global search, inc. a retained
executive search firm, to design innovative search solutions for
corporate clients. After her book WIN Without Competing! was published,
Dr. Arlene expanded the services of the firm, which now has three
divisions.

Dr. Arlene, a behavioral educational psychologist, is a UCLA-trained
PhD with distinction for her doctoral dissertation on creativity.
Innovation, Contribution, and Impact characterize her career.
--------------------------------------------------------------------------------See the book

About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated
for a business book award) and the 5-star app & cow video
iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with
distinction for her doctoral dissertation on creativity. Dr. Arlene,
Branding & Hiring Expert, is a Business Consultant and Master Career
Coach, Professional Motivational Speaker represented by AEI Speakers
Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO
of barro global search, inc.Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

Monday, July 13, 2015

The critics who argue that Caitlyn Jenner should not be embraced as a role model do not understand, recognize, or accept the concept of the universal struggle. The struggle to become who you want to be is a universal human struggle. It is not a transgender phenomenon!

Should the type of struggle be judged as acceptable or non acceptable? Is dyslexia different from gender dysphoria? Jenner was born with both. What did he do? He figured out Right Fit solutions.

Jenner as a small child was called lazy and stupid because he could not read. He had to repeat the second grade. It was not until later that Bruce was diagnosed with dyslexia which effects reading, writing, and thinking. Many people with dyslexia become withdrawn and isolated, resulting from their feelings of stress and anxiety. Bruce, who already suffered from low self-esteem, also felt withdrawn and isolated.

In the fifth grade Bruce’s life changed. He ran a race at school and was the fastest kid in school. From then on, he devoted himself to athletics. He was recognized as a gifted athlete: football, basketball, and water skiing. Bruce was no longer treated as the lazy and stupid dyslexic kid. As an adult he said that, “Sports saved my life.”

At age 26, Bruce Jenner won the Olympic Decathlon Gold Medal with the title World’s Greatest
Athlete. His name is on the list of gifted dyslexics:

Pablo Picasso

Whoopi Goldberg

Jay Leno

Jennifer Aniston

Cher

Jim Carey

Billy Bob Thornton

Thomas Edison

Albert Einstein

Muhammad Ali

Walt Disney

Steven Spielberg

Richard Branson

George Washington

Before Bruce won the Olympics, he learned that he had gender dysphoria. Finally, a name for what he was feeling. Simply stated: he was a woman trapped in a man’s body. After he won the Olympics, his desire to become a woman became stronger. He knew he would never feel like a successful man, if winning the Olympics did not do it.

Why did Bruce wait 55 years to become Caitlyn at age 65? Jenner is a brilliant brand strategist who set the stage to transition with the panache of an Olympian.

Caitlyn Jenner is a role model not only for the transgender community, but for everyone and anyone who is struggling with their identity: professional, personal, or both.

—————————————————————————————————————————

Become who you want to be!

Call Dr. Arlene to discuss your brand. 310-443-4277 Email DrBarro@WinWithoutCompeting.com to figure out your Right Fit Core Identity and the Right Fit Brand to match.

After holding high-level healthcare executive positions and making
significant innovative contributions with global impact, Dr. Arlene
entered the world of executive search and tested her Right Fit Method.
She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit
Branding Strategies, founded barro global search, inc. a retained
executive search firm, to design innovative search solutions for
corporate clients. After her book WIN Without Competing! was published,
Dr. Arlene expanded the services of the firm, which now has three
divisions.

Dr. Arlene, a behavioral educational psychologist, is a UCLA-trained
PhD with distinction for her doctoral dissertation on creativity.
Innovation, Contribution, and Impact characterize her career.
--------------------------------------------------------------------------------See the book

About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated
for a business book award) and the 5-star app & cow video
iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with
distinction for her doctoral dissertation on creativity. Dr. Arlene,
Branding & Hiring Expert, is a Business Consultant and Master Career
Coach, Professional Motivational Speaker represented by AEI Speakers
Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO
of barro global search, inc.Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

Thursday, July 9, 2015

Jenner walked on a tightrope for 55 years balancing two identities: Right Fit Gender and Wrong Fit Gender. The balancing act began at age 10, when Bruce started trying on his mother’s and sister’s clothes.

Some people question his motivation for transitioning at the age of 65 to Caitlyn. Reflecting on Bruce’s complex personality coupled with unique contradictions, indicates that his decision to wait was wise. He understood what he needed to do to prepare himself, his children, and the public to receive Caitlyn. Unlike many who transition and then commit suicide, Bruce’s strategic approach incorporated safeguards to prevent suicide. He distracted himself from his fears. He focused on others including his family, his mission to positively change the transgender community, and crafting the Caitlyn brand.

Let’s walk in his shoes and her shoes to experience the evolution of Caitlyn.

Bruce kept his desire to become Caitlyn a secret until the early seventies when his first wife Christie Crownover noticed that there was a rubber band on her bra. When she asked Bruce about it, he told her that he wanted to be a woman and that’s why he was wearing her clothes.

During his first marriage, at the age of 26, Bruce won the Olympic Decathlon Gold Medal with the title World’s Greatest Athlete. Winning the gold medal did nothing to make him feel that he was a successful man. In fact, his desire to become a woman became stronger. Visualize his Olympic achievement as the tipping point. From that time onward, Bruce crafted two brands concurrently.

Publicly, he played the role of Bruce the gold medalist and privately he practiced with the precision of an Olympian to become Caitlyn. As Bruce, he wore a bra and pantyhose under his suit to professional meetings and presentations. After his divorce from Christie, he married two more women: Linda Thompson and Kris Kardashian. Bruce continued practicing to become a woman which also included taking hormones.

What finally convinced him to transition? A series of events set the stage for Caitlyn.

Before training for the Olympics he learned that he had gender dysphoria. Simply stated: he was a woman trapped in a man’s body. When your body doesn’t match your image it leads to stress, anxiety, and depression. Winning the Olympics, strengthened his desire to become a woman not a man. He accepted gender dysphoria, with the ultimate goal of transition.

Early in his marriage to Kris Kardashian, she started managing his floundering career. When the Kardashian reality show was launched in 2007, Kris became the breadwinner which negatively impacted their marriage. When they divorced in 2014, after 23 years of marriage Bruce, at age 65, started taking steps to transition again, after stopping hormones in the past.

When TMZ contacted Bruce asking him to confirm his consultation to have a tracheal shave, he pleaded with them not to make the announcement, but they proceeded to do so. This announcement was another critical tipping point moving toward transition.

After the TMZ announcement, Bruce had to quickly strategize how to ignite, fire up, and explode the Caitlyn brand. This is what he did:

Told each child separately his true gender identity.

Publicly announced to an audience of 16.9 million on his Diane Sawyer interview that he would transition to become a transgender woman.

Spent 10 hours in surgery to become Caitlyn.

Interviewed by Vanity Fair for the July 2015 cover story “Call me Caitlyn” which included a fascinating array of photos and a striking cover.

Debuted Caitlyn on Twitter which resulted in more that 1 million followers in 4 hours, setting a record exceeding Obama.

Planned a reality show “I am Cait” which airs on July 26th on E at 9pm PST.

Jenner is a brilliant brand strategist!

On July 15, 2015 Caitlyn Jenner will receive the Arthur Ashe Courage Award at ESPN's ESPYs on ABC. Past winners include: Muhammad Ali, Nelson Mandela, and Billie Jean King. Caitlyn Jenner will join this illustrious group. The Caitlyn Jenner brand will continue to explode but Bruce Jenner will not be forgotten. As a WIN Without Competing! woman with the Right Fit Gender, the opportunities for Caitlyn Jenner to become a billionaire will follow.

After holding high-level healthcare executive positions and making
significant innovative contributions with global impact, Dr. Arlene
entered the world of executive search and tested her Right Fit Method.
She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit
Branding Strategies, founded barro global search, inc. a retained
executive search firm, to design innovative search solutions for
corporate clients. After her book WIN Without Competing! was published,
Dr. Arlene expanded the services of the firm, which now has three
divisions.

Dr. Arlene, a behavioral educational psychologist, is a UCLA-trained
PhD with distinction for her doctoral dissertation on creativity.
Innovation, Contribution, and Impact characterize her career.
--------------------------------------------------------------------------------See the book

About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated
for a business book award) and the 5-star app & cow video
iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with
distinction for her doctoral dissertation on creativity. Dr. Arlene,
Branding & Hiring Expert, is a Business Consultant and Master Career
Coach, Professional Motivational Speaker represented by AEI Speakers
Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO
of barro global search, inc.Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

Like Joan Rivers, Donald Trump trumpets on Anderson Cooper the unspoken -- what people are thinking but afraid to say. Trump, a brilliant brand strategist, knows how to stand out and differentiate himself from the long laundry list of Republican presidential candidates. Unlike them, he focuses on igniting, firing up, and exploding his brand in a unique way. To do that, Trump takes the political road less traveled and that may make all the difference. We need solutions for debt, immigration, terrorism, and education that will work, not tourniquets.

The Republican Party quakes when Trump trumpets on immigration. They’re afraid that we will think that Trump speaks for the Republican Party. Instead of fearing him, the other presidential candidates should focus on creating memorable presidential brands.

Traditional Republican career politicians who utter the party line won’t win. Stop fearing Trump, learn from him! Anderson Cooper did.

After holding high-level healthcare executive positions and making
significant innovative contributions with global impact, Dr. Arlene
entered the world of executive search and tested her Right Fit Method.
She was setting the stage to become an entrepreneur.

In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit
Branding Strategies, founded barro global search, inc. a retained
executive search firm, to design innovative search solutions for
corporate clients. After her book WIN Without Competing! was published,
Dr. Arlene expanded the services of the firm, which now has three
divisions.

Dr. Arlene, a behavioral educational psychologist, is a UCLA-trained
PhD with distinction for her doctoral dissertation on creativity.
Innovation, Contribution, and Impact characterize her career.
--------------------------------------------------------------------------------See the book

About Dr. Arlene

Dr. Arlene Barro, behavioral educational psychologist, author of WIN Without Competing! (nominated
for a business book award) and the 5-star app & cow video
iBrandU4Hire: Rate Your Brand Zero to Hire, is a UCLA-trained PhD with
distinction for her doctoral dissertation on creativity. Dr. Arlene,
Branding & Hiring Expert, is a Business Consultant and Master Career
Coach, Professional Motivational Speaker represented by AEI Speakers
Bureau, Radio Talk Show Host of the WIN Without Competing! show, and CEO
of barro global search, inc.Dr. Arlene, business and career strategist, consults with clients coast-to-coast and places candidates globally.

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About Me

Dr. Arlene Barro is a UCLA-trained behavioral educational psychologist. She holds a Ph.D. with distinction for her doctoral dissertation on creativity. The Right Fit Method, which Dr. Arlene created, is the focus of her book WIN Without Competing!, nominated for a business book award.

As a business and career strategist for
corporate entrepreneurs and solo entrepreneurs, Dr. Arlene creates
unique strategies for unparalleled success. She designs distinctive brands to direct the trajectory of businesses, organizations, and individuals.

Branding & Hiring Expert Dr. Arlene Barro is an author, talk show host, business consultant and master career coach, professional speaker, and CEO of barro global search, inc.