“The Oprah effect” is a powerful driving force sales, whether the product is a new diet, a book, a movie, a singer, or a shrink. Oprah Winfrey, after all, was at one time or another, been hailed as the most influential woman in the world, and in America, one of the richest and one of the most powerful. She is certainly one of the most credible and one of the best-loved, crossing language barriers and national borders. When she had her talk show, it was the highest ranking, and being that well-liked, and having that daily presence in that many homes adds up to a truly powerful tool, which she wielded in promoting her advocacies.

“The Oprah Effect” practically guarantees the success and/or acceptance of whatever (or whoever) she says is good, or true, or beautiful. Her endorsement of Barack Obama for President is credited to have won for him up to an estimated 1.6 million votes. When it came to books, a mere mention of it in “Oprah’s Book Club” assures a spot in the bestseller list. When she talked about any book on her show, viewers scrambled to get it before she could even finish gushing. The wallop that her call to action packs is certainly something every DRTV production aspires to achieve.

And even after the last episode of her show, she remains a force to be reckoned with, in the field of media and entertainment, in politics, and generally in forming society’s mindsets.

Research has always been important in understanding things. Without research, we are unable to invent things or come up with theories that we abide right now. Truly, research has helped us to reach what we are enjoying right now.

Media research is the practice of researching the effects of media to the people using methodologies and instruments. There are professionals who dedicate their lives in researching the ups and downs of media which is very important for television companies, advertising companies and many more.

Advantages of Media Research:

Media research will help companies such as advertising firms to make their products more sell-able to the public. Researchers will dig in to the opinions of the viewers about the advertisements on television or radio and if these commercials convince them to buy the products of some companies. This is helpful to know if the commercials that companies spend millions of money are convincing or not.

It is helpful to gauge if a certain program is interesting to the viewers. This is done for television or radio companies if they will continue a certain program or not so that they know that they are investing their money properly.

Media research can also be used to know what the viewers want to watch. This is done to know what programs or commercials to use to lure the interest of the people. Millions spend on television programs so companies are just making sure that their money spent is worth it.

Media research helped companies and also the public to understand the effects of mass media. Because it is in demand, there are companies who offer services to do media research using the sophisticated tools available. If you want to get a hold of their services, look for them online or in the newspapers.