“We've never had anything like this,” said Tim Chambless of the Hinckley Institute of Politics. “This is almost a nuclear bomb for the Trump campaign just a month before the election, two days before the second presidential debate.”

The video, obtained by the Washington Post, immediately exploded on social media.

“It was a pretty big topic of conversation, buzz around the office,” Sandy resident Kyrene Gibb said. “I was disgusted, but not surprised. This is the portrait that Donald Trump has painted of himself.”

And that, he explained, could mean more than just lost votes for Trump.

“Voters may decide to punish not only Donald Trump, but punish the political party that he represents,” Chambless said. “So, you could potentially see a major seismic shift in voter sentiment and voter action.”