The victim, who was unidentified by officials save for that he was in his 60s, fell at least 40 feet during the seventh inning in the area behind home plate.

Other fans scrambled as emergency officials rushed to the scene. Pools of blood on the ground could be seen in images posted on social media. "People started crying right away," Donnie Marley, a fan who was seated near the victim, told the Atlanta Journal Constitution. "It was surreal. It was like, 'did I just see that happen.'"

Paramedics rushed to provide first aid, before loading the man onto a backboard for transport to Grady Memorial Hospital. He died en route, a police spokesperson said.

Witnesses claimed to have seen the attempt to hang on to a wire apparatus that connects to the protective net behind home plate, a security guard told Fox Sports. He fell in the process. He was responding to the Yankees' Alex Rodriguez being sent in to pinch hit, witnesses told ESPN. He landed on his head, a witness told WSBTV.

"We were sitting in Row 6 and I just told him to watch for A-Rod. And then we heard a big thud. I saw a guy falling from the top. I grabbed my son and ran for security. He was bleeding pretty badly. I don’t think he’s gonna make it. And I don’t have any clue how he fell," Greg Shiver of Tennessee, a fan at the game with his son, told the Atlanta Journal Constitution.

"I saw him falling, like right in front of the press box. Then he hit the wires. Crazy," Yankees player Didi Gregorius, who was on second base at the time, told ESPN.

"Huge condolences go out to that family," Braves pitcher Matt Wisler said. "We were all in the dugout paying more attention to that than the game when it first happened. That’s terribly sad to hear. We really hope for the best for that family. That’s sad to see something tragic like that happen at a game."

The Yankees went on to win the game, 3 to 1.

As AJC notes, this is the third fatal fall at the stadium in seven years. A man's 2013 fall to the parking lot was ruled a suicide, and another man died in 2008 after falling four levels onto concrete and metal railing at the field level.

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