Ad of the Day: Wheat Thins

For its latest spot from ad agency Being in New York, Wheat Thins has enlisted a famous pair of spokes-cartoons: Brian and Stewie from Family Guy. And since Wheat Thins' current slogan is "Do what you do" (don't ask me how that's supposed to sell crunchy wheat snacks), this commercial shows the highly verbal baby and his disgruntled canine companion doing what they do best—which is, of course, fighting.

In this case, they're fighting over Stewie's bizarre pronunciation of "wheat." Stewie asks Brian for some of his Wheat Thins, placing a rather heavy emphasis on the "h," which launches a line-for-line rehash of Family Guy's notorious "Cool Whip" debate—as any fan of the show will immediately note. (Although, as Family Guy jokes go, you don't have to be much of a fan to recognize this one, which I can attest to as someone who has seen maybe a handful of episodes. And that was more than enough.)

In the end, our pair manage to unite against a common enemy: Stewie's moronic father, Peter, who requests to be in the commercial—Family Guy is really meta, you guys!—before being shot down because this is Stewie and Brian's "thing." It's touching, really.

For its latest spot from ad agency Being in New York, Wheat Thins has enlisted a famous pair of spokes-cartoons: Brian and Stewie from Family Guy. And since Wheat Thins' current slogan is "Do what you do" (don't ask me how that's supposed to sell crunchy wheat snacks), this commercial shows the highly verbal baby and his disgruntled canine companion doing what they do best—which is, of course, fighting.

In this case, they're fighting over Stewie's bizarre pronunciation of "wheat." Stewie asks Brian for some of his Wheat Thins, placing a rather heavy emphasis on the "h," which launches a line-for-line rehash of Family Guy's notorious "Cool Whip" debate—as any fan of the show will immediately note. (Although, as Family Guy jokes go, you don't have to be much of a fan to recognize this one, which I can attest to as someone who has seen maybe a handful of episodes. And that was more than enough.)

In the end, our pair manage to unite against a common enemy: Stewie's moronic father, Peter, who requests to be in the commercial—Family Guy is really meta, you guys!—before being shot down because this is Stewie and Brian's "thing." It's touching, really.