About

History of Parle G

skuhasdikghirehgfjdbkvljfm, ,kgeklhgerk.g
ergkerjgb.kfjdsvbnjvkljdefnb
erhg;odihvn,dfbn/;lkbenkgnerlb
dfnloenilrekngfdbv
jfdbpoisjnblnej;lsdekghsdhjblbf.g,htr;kh;l;lrthgtrghParle[pic] [pic] [pic] BUSINESS ENVIRONMENT ➢ What is business? As the new millennium unfolds itself, environment of business is going to be much more turbulent. Borders of countries are crumbling. The present decade has ushered in several structural changes in our economy, thus min Premium3730 Words15 Pages

History of Parle GHISTORY OF PARLE-G A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal c Premium3347 Words14 Pages

Parle G Case AnalysisWRITTEN ANALYSIS AND COMMUNICATION PARLE-G Identifying the problem: Profit margins were plummeting up to 15% with raw materials price increasing by 55%, VFM being the most associated thing for Parle-g which is hindering them to raise the prices. Defining the Premium912 Words4 Pages

Product Market Analysis of Frooti Parle Agro GroupProduct Market Analysis Introduction to the Company – Parle Agro Pvt. Ltd. Parle is a leading Indian Food and Beverage Company, the only Indian transnational giant with the past experience of having successfully launched leading soft drink brands like “Frooti, Apply, N-Joi and Baille Premium2412 Words10 Pages

You May Also Find These Documents Helpful

...ParleG
The following case study is from the Richard Ivey School of Business. It is about the development of a leading Indian biscuit manufacturer, called Parle Products Pvt. Ltd.
Company overview
The company was found in 1929 as a candy manufacturer and started producing biscuits in 1939. At this time only few processed and ready-to-eat food items were available. ParleG are glucose biscuits and the company’s flag brand. It became the largest selling biscuit brand by volume in 2002. The company was using a mass market strategy which is why the price of the ParleG biscuits has maintained 1$ per Kilo since 1990. In 2009 the company had 74% of the market shares of the Indian glucose biscuit category. The biscuits were sold in 2.5 million outlets. Other brands of Parle Products Pvt. Ltd. are Marie in the tea time category and Hide n Seek and five other brands in the premium category. In 2008/2009 the company recorded sales revenues of INR35 billion. 68 percent came from ParleG. The company is known all over India for offering high value for a low price (value for money). The products are available in India, Bangladesh and South Africa because the company had adopted a “follow the costumer” strategy in order to maintain low marketing costs.
The two main target groups are 5-14 year old children and their mothers next to...

...a turnover of around 8000 crores. Our product is Parle-G. The main economic features are –
* It is a very price sensitive industry. Relatively low pricing products
* The Industry is now facing problems from increase in raw material prices. With the Governments introduction of VAT at 12.5%, margins have had pressure.
* Access to distribution channels. Most firms have a strong relationship with the major grocery store chains and a new firm in the biscuit industry may have difficulty in finding a place to sell the product
Q 2). What kinds of competitive forces are industry members facing?
Ans: The BIG 4’s of the biscuit industry in India are Britannia , Parle, PriyaGold &amp; ITC. Besides these, there are around 150 medium to small biscuit factory in India today. 65% of the industry is playing in organized sector and 35% in unorganized sector.
The major competitive forces playing are :
* Steep Hike in cost of production, price hike of petrol/diesel
* Economies of scale. The most efficient level of production in an industry is at the point in which the average total costs are at a minimum.
* Competitive pricing
* High bargaining power of buyer.
* Low bargaining power of supplier.
* Threat of new entrants are low
* Parle –G is a market leader and enjoys strong brand loyalty. So it is tough on the part of competitors to topple the leader and develop the brand equity...

...HISTORY OF PARLE-G
A long time ago, when the British ruled in India, a small factory was set up in the suburbs of Mumbai City, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called PARLE PRODUCT, survived and succeeded by adhering to his quality and improvising from time to time.
A decade later, in 1939, Parle Product began manufacturing biscuits, in addition to sweets and toffees having already established a reputation for quality, the Parle Brand name grew in strength with this diversification. PARLE GLUCOSE and PARLE MONACO were the first brand of biscuit to be introduced which later went on to become leading name for great test and quality. That time only one building was having in Vile-Parle where they were making production and any other process. Then gradually that company expanded in many buildings and today that company located in 14 Akers area. That time they were transporting their products ownely by cycle.
HOW PARLE MADE BISCUITS AFFORDABLE TO ALL?
Biscuits were very much a luxury food in India, when Parle began in production in 1939. Apart from Glucose and Monaco biscuits Parle did offer a wide variety of brands.
However, during the...

...-------------------------------------------------
Parle-G
From Wikipedia, the free encyclopedia
Parle-G biscuit
Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. As of 2011, it is the largest selling brand of biscuits in the world according to Nielsen.[1]
Contents
[hide]
* 1 History
* 2 Marketing
* 3 References
* 4 External links
-------------------------------------------------
History[edit source | editbeta]
Parle Products was established in the Vile Parle suburb of Mumbai, in 1929. It began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to the British biscuits.[2]
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until 1980s. The "G" in the name Parle-G originally stood for "Glucose", though a later brand slogan also stated "G means Genius".
In 2013, Parle-G became India's first domestic FMCG brand to cross the 5,000 crore in retail sales.[3]
-------------------------------------------------
Marketing[edit source | editbeta]
Primarily eaten as a tea-time snack,...