Findings from the Forrester/DMA Q3 2016 Global State of Loyalty Survey

Loyalty programs have evolved tremendously since their inception. What are the challenges and success of current day loyalty programs and the strategies marketers are adopting to push their customer l...

From Omni-Channel to On-My-Channel: Letting Customers Drive the Marketing They Want

The marketing media is sounding alarm bells about the rapid rise of ad blocking, falling email response and conversion rates, and poor performing predictive analytics technologies. Isn't it time to si...

Love Your Players? – Churn Prevention in the Gaming Industry

Building a consistent customer relationship in order to optimize marketing efforts is one way to have a continuous growth for many companies. Using a real-world case study in the gaming industry, this...

Learn How MassMutual and Others Are Transforming Their Omnichannel Customer Experience with Human Data

New research indicates that notwithstanding privacy concerns, buyers are willing to provide very detailed business or personal information to enable brands to deliver highly personalized experiences. ...

8 Requirements for Powerful BtoB and BtoC Communities: Important Community Research Insights and Innovations at Gilt

Communities are one of the most powerful and highest ROI initiatives for marketers. 92% of BtoB and BtoC buyers read online reviews to inform buying decisions.
DMA Marketing Hall of Famer Ernan Roman ...