Habit forming brands have worked out how to make consumers form new habits.

They connect the users problem with their solution frequently (many times a week) to create habit forming products.

They know, just like the old fashioned advertisers that money follows engagement because engagement keeps you top of mind.

They also consistently think of the users pain, if there isn’t pain, there isn’t a problem and there isn’t a need for the solution.

Nir reminds us that the goal of a product or service is to satisfy a need and that marketing tactics should convert internal triggers in the customers mind into external triggers that they can take action on. They then get a reward for their action which triggers them to come back multiple times and often increase their investment of money and time. They also invest their personalise reputation by telling others. In other words, word of mouth which is the most powerful marketing tool available.

Nir Eyal’s model

If you don’t have time to read this great book, the main messages are summarised in this infographic. The crucial question that Nir doesn’t discuss is “How are you going to develop a robust marketing strategy to support this incredibly valuable marketing tactic?”