CLUB PET

IFAW

SPHERE STORE

PET CAMP

Pet Camp; Where Pets Play All Day,Every Day.

[ packaging ]

MARKET PANTRY

Bringing the Fun of a Picnic Indoors.

LINGUAL IMMERSION

[ typography ]

Promoting Global Communication While Saving Native Languages.

The Typography 4 proposal was to invent a conference that either takes place or has something to do with future technology. I chose to create a conference that would look into the future of language and how to preserve a countries native tongues. The conference talked of how people could wear smart contacts and ear buds that would be virtually undetectable from the people around them. The contacts and buds would be connected, so that any and all foreign languages would be verbally translated, as well as, displayed on the contacts, so that you could read other languages. In essence, this podium would discuss a constant travelers’ dream come true during three days of workshops.

SHARKS VS MERMAIDS

[ packaging ]

A Game of Sunken Treasure.

Sharks vs. Mermaids is a board game of my own concoction. It is a game that is similar to Sorry and Candy Land but highly promotes teamwork among players. Since this game is a bit more whimsical in its nature, it was designed with preteens as the target audience. All the colors are warm and everything is illustrated in a modern, flat approach. This is a game of scheming, teamwork and (of course) sunken treasure that was designed to keep one attentive and on their toes.

AX MEAD

[ packaging ]

Connecting the Past With the Present Through Storytelling.

AX Mead is a brand that combines the present with humanities past through a story. The brand is based upon a legend that mead was found out by a group of ancient hunters who happened to find plenty rain water; that had happened to have fermented inside a beehive. Thanks to the hunter’s thirst and curiosity, man discovered alcohol. Though AX Mead pays homage to the conception of alcohol itself, the brand also includes more modern and simple design interpretation.

CLUB PET

[ branding ]

Club Members Only.

Pet Club is the Costco of the animal consumer world. Though it has great bargains, the branding leaves something to be desired. There is no real structure or design aspects to Pet Club past its logo. The solution constructed for this project was to make it more exclusive, while still being playful, so as to bring back the same friendly and loyal consumers. Also, to give people the impression they are at a shop a step above their usual price range. The book filled with Pet Club’s re-branding scheme is comprised of illustrations and brand new characters to represent “Club Pet’s” (the reconstructed name) ideals. The combination is enjoyable, while being exclusive.

INTERNATIONAL FUND FOR ANIMAL WELFARE

[ visual systems ]

What Would You Miss Most if Little Things Disappeared?

The International Fund for Animal Welfare is an organization that has dedicated itself to rescuing animals, both domestic and exotic. To illustrate this concept, I created a family friendly brochure that was meant to be appreciated as a thought provoking story, without showing the graphic viewpoints of the harm humans have inflicted on innocent wild life. The imagery is simple, and is adjacent to the geometric, and the colors are luminous, to help emanate a happier, family friendly feeling. Overall, this was an endeavor that was quite enjoyable to produce and one I hold close to my heart.

SPHERE STORE

[ packaging ]

A Transparent Brand for the Modern Shopper.

The Sphere Store was meant to be a step up from Target, but just a bit below William Sonoma. The Sphere Store was designed to be an all-encompassing place that could give people the opportunity to shop and also experience the sense they were getting far more. Its purpose was for the brand to always be transparent and authentic with the intended audience. You enter, browse and you know what you are buying every single time. Sphere was also intended to be a company that contributed to the community. Each major store brand would contribute a percentage back to a provincial charitable foundation.

Pet Camp; Where Pets Play All Day, Every Day.

Pet Camp is a great example of how I have applied everything I have learned, during my time at the Academy of Art, in a true business setting. I am also going to use this section to reflect on skills I have accumulated, while working outside of my school. As a Marketing Assistant at Pet Camp, I was responsible for creating fun and new programs for the animals and the human clients, designing posters and print advertisements, and producing new promotional videos for Pet Camp’s Youtube channel. I was charged with constructing and composing the programs and videos and regularly presenting them for a final inspection by upper management. They recognized my versatility, and so I was conscripted to do “everything”, such asdesigning a stovepipe top hat for a PC’s mascot on Groundhog Day.

This is an educational video I pitched, shot, edited, and produced for National Cat Day for Pet Camp.

[End sheets were provided by GUMMAS.Animation was provided by an outside source ]

This is fun video I pitched, shot, edited, and produced for National Mud Day for Pet Camp..

[End sheets were provided by GUMMAS.Animation was provided by an outside source ]

MARKET PANTRY

[ packaging ]

Bringing the Fun of a Picnic Indoors.

The purpose of this project was to redesign an existing brand that was not functioning or had room for improvement. I chose Market Pantry with this in mind. The design direction quickly went in a fun, household oriented motif, while being consistent with the dominant demographic of Market Pantry products. With this considered, the concept of creating a picnic feeling came to be the common theme behind the design. The aspects adhered by this venture were to be quality, afford ability, and recognizability.