Thursday, July 22, 2010

Increase Your Selling

Yesterday afternoon I accompanied my wife went to a shopping center and unexpectedly, I met my old friend there. He is in the retail business of jewelry. Then I talked about everything with him including his business.

In short, he explain me that to increase his sales he must be clever to find a good strategy in selling and one strategy that he using a glass showcase to promote the items he is selling because “one of the first things you have to consider is how you are going to display your merchandise.”he said.

And if you do decide to incorporate glass into your store, be sure to keep it clean and dust free. There is nothing worse than sunlight streaming through a shop window highlighting dirty fingerprints and dusty surfaces. That is not the way to attract new or returning customers. You want to make it as easy as possible for people to see exactly what they are buying. Impulse purchases can make a huge difference to your bottom line.

Talking about showcase, he added, “that the first thing that you should do is to measure the things that you want to showcase and then figure out how large you will want your showcase to be. It depends upon the size and how many items you want in one showcase.”