Posts Tagged ‘social media’

Nothing quite beats the feeling of seeing all of your planning and hard work pay off in the form of a freshly completed video production. Once all of the post-production work is done and you have the final product in your hands, it’s time to put that content to use in your marketing efforts. You need to have an effective strategy in place to get your video in front of your target audience – and… Read More

Planning a corporate event can be a whirlwind experience for even the most seasoned brand veterans. You can get so wrapped up in the details of the event that it can be difficult to see what happens when it is over. What now? It’s important to keep your brand goals in mind as you plan an event – and, to figure out whether your goals have been met, you’ll need a way to evaluate how… Read More

Shares are one of the primary statistics that determine the success of any piece of online content. However, with so much content being shared on social media nowadays, it can be hard to know just how your brand can stand out from the crowd. By understanding the rationale behind why anyone would share your video content in the first place, you can make better decisions about your video projects and get your content in front… Read More

The Winter Olympic Games are underway in South Korea! Event planners love watching the spectacle of the Olympics every two years because it is, in many ways, at the cutting edge of event planning. It is one of the biggest events in the world and a lot of planning has to go into hosting the Games and directing the opening ceremony. In fact, you can learn a little bit about how to plan for your… Read More

Have you ever heard of the term FOMO? Perhaps you’ve experienced it in the past but never recognized it as such before! FOMO is an acronym for “fear of missing out”, and it is the anxiety people get when they feel like they are being left out of an amazing experience. This has taken off especially due to the rise of social media in recent years. Everyone wants to be a part of something that… Read More

Thought 15 seconds was short? Try 6. Formally introduced as a mobile app a little over a year ago, Vine is Twitter’s equivalent to Instagram’s (which is owned by Facebook) video feature. Except, there are a few key differences. Most notably, the length of the video. Vine videos have a limit of 6 seconds in length, less than half of Instagram’s videos (which are now being referred to as Instavids). Vine also has a more… Read More

Twitter is a social media platform that, despite its huge popularity, is often ignored by marketers. In fact, almost two-thirds of marketers don’t use Twitter, a statistic of which savvy marketers looking for an untapped market will take note. While Twitter’s short-form content may seem like a limitation to some, it is actually an opportunity to create new content based on Twitter’s unique paradigm. Twitter users enjoy content that is short and to the… Read More