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1 LEGENDARY HOTELS ON STAGE AGAIN YEAR: 15 NUMBER: 98 MARCH 2013 YIL: 15 SAYI: 98 MART 2013 ISSN: FIYATI: 8 TL WORLD SPEAKS NOW ABOUT KAYAKAPI PROJECT Turkey expect more MEHMET AYGÜN WE SET SIGHT ON BUILDING 10 HOTELS EVERY YEAR

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3 EDITOR Year: 15 - Number: 98 - March 2013 Yıl: 15 - Sayı: 98 Mart 2013 ISSN: Publishing Center / Yayın Merkezi Kent Turizm Araştırmaları ve Yayıncılık Yerebatan Cad. No: 43 Hüdaverdi İş Merkezi K. 3/8 Cağaloglu İSTANBUL Tel: Fax: Owner and Managing Editor Sahibi ve Sorumlu Yazı İşleri Müdürü Hasan Arslan Academic Tourism Consultants Akademik Turizm Danışmanları Prof. Dr. Muzaffer Uysal Virginia Polytechnic University Prof. Dr. Ercan Sırakaya University of South Carolina Project Coordinator Projeler Koordinatörü Dr. Volkan Altıntaş Rheinische Friedrich-Wilhelms- University of Bonn Photograph Editor Fotoğraf Editörü Halil Tuncer Associate Editor Yardımcı Editör Celil G. Basdemir Meditterranean Area Manager Akdeniz Bölge Temsilcisi Halil Öncü Aegean Area Manager Ege Bölge Temsilcisi Oya Demir Mimar Sinan Mah. Şair Eşref Bulvarı Emlak Kredi Blokları B Blok No. 102 K. 2 D. 6 Alsancak - İzmir Web Design Ersin Aydın English Editor İngilizce Editörü Güzin Ayan Baskı Acılım Ofset Publication Type: Local Periodical Monthly Magazine / Yayın Türü: Yerel Süreli Yayın - Aylık Dergi Turizm Aktüel Dergisi T.C. yasalarına uygun olarak yayımlanmaktadır. Dergide yayımlanan yazı, fotoğraf, harita, ilüstrasyon ve konuların her hakkı saklıdır. İzinsiz kaynak gösterilerek dahi alıntı yapılamaz. Turizm Aktüel, Basın Meslek İlkelerine uymaya söz vermiştir. ISSN: Hello from Turizm Aktüel s special issue for ITB Berlin We are in Berlin for the tourism arena ITB Berlin, the sector s biggest meeting. Bringing world tourism industry together, ITB Berlin Tourism Stock Market has great importance for the sector. This grandiose catwalk on which the participants introduce themselves, and their products, new trends make a debut and even new season tendencies are determined, also future strategies are formed has vital importance for the Turkish sector as well. Like every year, Turizm Aktüel prepared a special issue in English for ITB Berlin Stock Market, which all actors of the sector have got ready intensely. As usual, as we represent the sector in Germany, with our news and special files we will contribute in Turkey s promotion. Through the news and interviews hit ITB Berlin special issue, you will be inthe-know about portraits from İstanbul, Antalya, Capadocia, Çanakkale and İzmir, where tourism s heart beats; you will stay informed about newly-opened hotels, discover new city spots and get the freshest news in the sector. Turkish tourism s Flagship AYG Grup who put their signature in the sector with the brand Titanic, continue their investments in tourism without pausing. AYG Grup and Titanic Hotel Chains Chairman of Executive Board Mehmet Aygün told us about Titanic Deluxe Belek, which counts the days to be put in service in Belek, and other tourism investments of the group. Umut Dülger, the Tourism Group Coordinator of the hotel, introduced the changing face of Palazzo Donizetti that was bought by Semerkand Yapı A.Ş. Aydın Karacabay, the hotel s Chairman of Executive Board spoke to our readers about Sirkeci s indispensable Levni Hotel. With the interview we had with Point Hotel Taksim and Ramada İstanbul, you will discover these urban classics once again. When you get to know Assos secret heaven Ida Costa and Karaburun Eco Hotels, you will feel sorry for not having known these two new eco hotels before. Istanbul s new meeting point Nixon Bosphorus Dry Hotel, however is told by the General Manager, Leyla Taşkın. In our ITB Berlin special issue, there is also some detailed information about the latest progress made in Kayakapı Project, which is initiated by Dinler Group and one of Turkey s new tourism gains that sets light to Capadoccia s recent history. Hasan Arslan Your new gate to the old times Ebusuud Cad. NO: 31 Sirkeci / İstanbul P: F: This luxury hotel has a total of 75 beautifully furnished rooms and suites. The hotel is easy to reach on foot from the train station. Located close to the motorway (2.0 km), the hotel is relatively simple to reach by car. The hotel team at reception is available around the clock, and also offers a wake-up service. Safes are available at reception and in your room to hold your valuables. The hotel provides Internet access in your room or via a wireless connection in public areas. For extra requirements please contact room service. The friendly team at reception will provide you with more information on the hotel s own car rental offer. Standard room facilities include air conditioning, a minibar and a hairdryer. You will find a TV, telephone and a kettle among the facilities in your room. Towels and bathrobes are naturally available for your trip to the sauna. Do you want to book a non-smoking room? Are you travelling with your family and do you need a cot? We will gladly cater for your wishes - please indicate them when booking your room. Every room has its own private bathroom and some have a balcony - please state your preference when booking your room. Enjoy your leisure time in the indoor swimming pool or fitness room. Forget the worries of the day as you enjoy a relaxing massage. All kinds of delicacies are available to savour in the hotel s restaurant, with specialities for vegetarians and diabetics, too. In the evening we will welcome you to the hotel bar. The hotel has its own bistro providing light snacks. The hotel has a cosy wine/beer pub. 4 MARCH 2013

4 INTERVIEW KAYSERI MAYOR DREAMS OF MAKING ERCIYES A NEW DAVOS Kayseri s Erciyes tourism center is set to become Turkey s number-one ski resort amid dreams by Mayor Mehmet Özhaseki to convert the mountain into a new Davos. When the master plan is completed, almost 200 kilometers of interconnected slopes will provide Turkey s largest non-stop skiing area BARÇIN YİNANÇ Dinler Hotels is projecting to complete it's 5* and 165 room hotel at Erciyes in November Dr.Murat Cahid Cıngı, Chairman of Erciyes Inc. When the management of the modest ski center on Erciyes Mountain in central Turkey was transferred to the city s metropolitan municipality in 2005, the local mayor gave orders to launch a promotion campaign to attract more visitors. Shortly after, a conversation he had with a foreigner showed him that he had to do more than a simple PR campaign. After doing some exercise, I entered the sport salloon of the hotel and came across a lady, Kayseri Metropolitan Mayor Mehmet Özhaseki told a group of journalists last week. As we started to talk, she told me she was the wife of a Dutch journalist who came to Kayseri to interview the mayor. She told me she had gone to the mountain but did not like it, so she came back to the hotel. I asked why? She said whatever came from the hand of God was beautiful, but whatever was man-made was ugly. She even complained that there were no toilets. I came out of the sauna and called my colleagues and said, We re stopping everything; right now, we don t even have a product to market. That is when the mayor embarked on a major strategy to change the face of Erciyes. A master plan was formed with the cooperation of an Austrian project consultant company, namely ATC. The slopes and the lifts were installed according to the latest technology, said Dr.Murat Cahid Cıngı, the Chairman of Erciyes Inc., the company in charge of managing the ski resort. There are currently 13 lifts that run for a total of 21,300 meters, but there will be 20 lifts running over 35,000 meters by next year when the master plan is completed, officials said. Erciyes offered a cumulative total of 58 kilometers of slopes to skiers last year, but once the master plan is completed, winter sports enthusiasts will be able to enjoy 200 kilometers of interconnected slopes, providing Turkey s longest non-stop skiing area. As such, the Erciyes Tourism Center is set to become the biggest and most sophisticated ski resort in Turkey. This spring, the construction of 21 additional hotels will start; some of which are slated to be finished by next season. For next year the bed capacity is expected to increase to 2,000 although the target is to reach to 5,000 beds when 21 hotels construction is completed within 2 years. Dr.Cıngı said they had already started participating in international fairs to promote Erciyes to foreign tourists. Tourists will be able to visit Cappadocia during the weekend and ski on Erciyes on weekdays - a move that would both benefit skiers due to fewer crowds on the slopes while also suiting local hotels, which can benefit by filling their facilities during quieter times. Some 120 million euros have been spent so far, and the fare to access the slopes is the cheapest in Turkey because it is currently subsidized by the municipality to encourage local visitors. TOWARD A NEW DAVOS The slogan of the tourism center is based on a word play, as the Turkish word kar means both snow and profit. The slogan, The snow of Erciyes is becoming profit, reflects the entrepreneurial spirit of the city. Kayseri is one of the strongholds of the socalled Anatolian tigers - conservative, pious entrepreneurs who have been dubbed Muslim Calvinists by some - that have boosted the Anatolian city s welfare by exporting products around the world. The mayor hopes the tourism center will help Kayseri locals make greater contact with the wider world. But Özhaseki is also entertaining bigger ambitions for Erciyes. As there are plans to construct Presidential Palace and State Guesthouses on the shores of the lakes on top of the valley, he said, Why not Erciyes become a new Davos? 6 MARCH 2013 MARCH

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6 UP FRONT Timur Bayındır Abdurrahman Arıcı, The Deputy Minister of Culture and Tourism; Hüseyin Avni Mutlu, the Governor of Istanbul; Kadir Topbaş, the Metropolitan Municipality Mayor Of Istanbul; Ghassan Aridi, the Head of International Hoteliers and Restaurants Assosociation; Kent Nyström, the Eurpean Trade Association of Hotels, Restaurants and Cafes (HOTREC); Temel Kotil, the General Manager of Turkish Airlines and Cumhur Güven, the Publicity General Manager of Ministry of Culture and Tourism; Timur Güven, the Head of TUROB and the sector s representatives were present at the General Assembly. Timur Bayındır, the only candidate nominated at the assembly was elected again. As TUROB s president, Timur Bayındır is to continue his duty from 2013 to Timur Bayındır PRESIDENT OF TUROB AGAIN In the 21st Ordinary General Assembly of Touristic Hotels and Investors Association (TUROB) held in Çırağan Palaca Kempinski members of administrative board, supervisory board and disciplinary board were elected. 10 MARCH 2013 FULL MEMBERS OF TUROB S ADMINISTRATIVE BOARD 1. Timur Bayındır - Harem Hotel 2. Eşref Yıldırım - İstanbul Royal Hotel 3. Vedat Başaran - Nar Lokantası 4. Müberra Eresin - Eresin Taxım Hotel 5. Esra Değirmenci - Ataman Uçhisar Hotel 6. Taner Yallagöz - Romance Hotel 7. Banu Dedeman - Dedeman İstanbul Hotel 8. Levent Erdoğan - Mydora Hotel 9. Hasan Ekmen -Barcelo Saray Hotel 10. Armin Zerunyan - Hilton İstanbul 11. Kasım Zoto - Armada Hotel 12. Hediye Güral Gür - Güral Sapanca Wellness Park 13. Asli Pehlivanlar - Zurich Hotel 14. Dr.Faik Öztunç - Turyid 15. Ulustan Muhluoğlu -Richmond İstanbul In the speech Bayındır gave in TUROB s 21st General Assembly he entered as the only candidate, he declared The tourism in Turkey is going well. We are the ones who play a part in this course as well. In fact, everything in Turkey is going better. A new airport for Istanbul is in the pipeline as well. According to the information dear Temel Kotil has given, Sabiha Gökçen is going to be used as Airport s international lines. So until the new airport is opened, we wil heave a sigh of relief. I thank everyone for their participation.

7 UP FRONT Lufthansa Group has transported 1.5 MILLION PASSENGERS FROM TURKEY The total passenger number of Lufthansa went through 1 million in The planes of Lufthansa reached 86% of total passenger number in October, which is the highest score by now. Bea Berke, General Manager of Lufthansa Turkey, said Turkey has a strategic importance for Lufthansa Group. The score that we reached in 2012 are pleasing for us. Airline companies within the scope of Lufthansa Group have broken the records in 2012 by their total number of passengers landing in Turkey. In 2012 more than 1,5 million passengers preferred to fly with Lufthansa, Swiss, Austrian Airlines and Germanwings. Lufthansa Turkey General Manager Bea Berke has laid emphasis on Turkey s market and added: Turkey has a strategic importance for Lufthansa. The numbers of 2012 are pleasing for us. We will provide sustainability in the field of reinforcing Lufthansa s position in Turkish marker and developing new global strategies for the rapidly emerging sector. The General Manager Berke has continued to his speech as following: We launch every week over 75 flights on Turkey-Germany line, and by 2nd January 2013 we enriched the service content with Turkish kitchen. YESAM - Culinary Art Center, member of Turkish Cultural Foundation, gives special attention while preparing the menus offered in our planes. The menu is prepared at the premises of LSG Sky Chefs, world s greatest airline catering company. Lufthansa Global: Lufthansa Group was able to consolidate its efficiency in 2012 by its forceful capacity management. Last year over 103 million passengers gave preference to airline companies of Lufthansa Group. While carrying approximately 2.5 million people in between January-December 2012, Lufthansa, Germanwings, SWISS and Austrian Airlines increased their total number of passengers by 2.4 percent compared to the previous year. With the flexible capacity management adapted correspondingly to this increase, the offered seat capacity augmented by 0.6 percent in 2012; on the other hand, the sales of airline companies increased by 2.2 percent. Thus, the capacity utilization rate of throughout Lufthansa Group increased to 78.8 percent rising by 1.2 percent. Lufthansa Airlines holds the share of 74.7 million people in the total number of passengers. Thus, the number of passengers who give preference to Lufthansa augmented by 2.4 percent. Especially there is a characteristic increase of passenger number in Near East/ Africa and Europe. On the other hand, flight numbers were cut in on by 1.3 percent. However, the seat capacity was increased by 0.2 percent by means of using larger planes and the offered seat number sold over the offered kilometers. While the sales increased by 1.3 percent, the capacity utilization rate reached to 78.1 rising by 0.8 percent. 12 MARCH 2013

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9 INVESTMEN World speaks now about Kayakapı Project Featured on Natonal Geographic Channel s World Heritage documentary, Kayakapi Premium Caves - Cappadocia will open it s first exclusive 16 rooms on 1st of May 2013 as Soft Opening. Yakup Dinler Lighting up the present history of Cappadocia, the project of Kayakapı Cultural and Natural Environment Protection and Revival has come to be accomplished. Initiated by Dinler Hotels and by support of UNESCO and World Heritage Center this long-term project will open doors for accommodation on 1st May Kayakapı Project has attracted the attention of International media; National Geographic Channel that has considerably mentioned about this project during their Cappadocia documentary emission. This programme has a great repercussion all around the world. Vice President of Kayakapı Tourism Investment Trade Inc. Yakup Dinler mentions that this project is among the most important projects in the world that will become affective for the tourism sector of Cappadocia. Expressing that cultural tourism will become more efficient by the end of this project, Dinler declares Presenting the most efficient example of human life s history in Cappadocia region, Kayakapı was one of the projects that we always dreamt to realize some day. In this land that we rented for 49 years properly to Build Operate Transfer Model of Ürgüp Municipality, we have already held most of the cleaning, conservation and restoration processes. Gathering the history of Rome, Byzantine, Seljuk, Ottomans and the Early Republic Kayakapı Project is the pride of Turkey, which is a country, considered among the best tourism and historical regions. Under the commercial name Kayakapı Premium Caves - Cappadocia, the project will be ready to welcome its guests with its 16 rooms by the date of 1st May MARCH 2013 MARCH

10 INVESTMEN General View of Koylu Mehmet Evi, a room which is 85m 2 in size with separate living room and an indoor pool inside the room Yakup Dinler added that by the accomplishment of Kayakapı Project, they will reach 220/250 room capacity and they will provide employment for at least 500 people. KAYAKAPI PROJECT, WHAT IS IT? Kayakapı neighborhood, first settlement in Ürgüp and known as Landowners Neighborhood, will regain its old hilarious days. Located over an area of 2.7 hectares, Kayakapı neighborhood had been abandoned completely in 1984 and those living in the area moved to different region. Since being announced as one of the cultural heritage of UNESCO in 1986, this neighborhood has been put under protection included to Göreme National Park and Cappadocia Valley. Important to be the one and only region that owns the social, cultural and historical values of Roman, Byzantine, Seljuk, Ottoman and early Republic periods, Kayakapı neighborhood is surrounded by 421 particular monuments. The project held in Kayakapı neighborhood has the characteristic of being the single international sample in its own field. Some parts of structures under Ürgüp Kayakapı Project will be evaluated for the construction of natural museum. On the other hand, traditional handcrafts which come from past to present will be kept alive. As a model project, Kayakapı Project has a considerable importance for forming the future of tourism in this region. Representing the life style of Cappadocia at all points, Kayakapı neighborhood will contribute functionally not only to Cappadocia s tourism but also to whole Turkish tourism sector. Kayakapı Project is also essential from the point of renovating living areas of Muslim and Christian societies who lived in peace for ages in this region and reintroducing to tourism sector. 18 Bed Room view of Koylu Mehmet Evi Living Room view of Koylu Mehmet Evi

11 EVENT The winners of DEDEMAN PROJECT CONTEST recveives their awards The awards of Mehmet Kemal Dedeman Research and Development Project Contest, which is arranged periodically every year in respect of the commemoration of Mehmet Kemal Dedeman the founder of Dedeman Holding, have been presented to the winners. HALİL TUNCER 14 academicians were awarded by the 9th Mehmet Kemal Dedeman Research and Development Project Contest in the category of mining and tourism at the ceremony held in Dedeman Hotel. A great number of invitees have attended the ceremony. At the night the Executive Board Chairman of Dedeman Holding Murat Dedeman declared At his 15th anniversary of passing away we commemorate with love, gratitude and nostalgia our dear father Mehmet Dedeman, who started his own business at a very young age, founded with his passionate heart one of Turkey s most powerful companies and left to his family, workers and to the new generations irreplaceable and unique values. Vice Chairman of Dedeman Holding Executive Board, Nazire Dedeman Çağatay gave a speech at the ceremony night and declared As the children of Mehmet Kemal Dedeman, who broke many grounds in mining and tourism sector, we experience once again tonight the pride of holding Mehmet Kemal Dedeman Research and Development Project Contest for 9 years. WINNERS OF TOURISM CATEGORY Erol Karabulut won the best prize by his project Service-Oriented Reciprocal Marketing in Accommodation Sector. Second winner was Serkan Karahatay with the project Social Media Usage As A Marketing Tool In Hotel Management - One Model Proposal For Hotel Marketing. Asst. Prof. Dr. Özlem Köroğlu, Prof. Dr. Cevdet Avcıkurt and Asst. Prof. Dr. Ahmet Köroğlu were awarded at the third place with their project One Model Proposal For Efficient Usage of Internet In Hotel Management and Marketing. The academicians Prof. Dr. Ahmet Hakan Onur, Prof. Dr. Halil Köse, Prof. Dr. Ercüment Yalçın, Assoc.Prof. Dr. Gürcan Konak, Assoc. Prof. Dr. Hayati Yenice, Asst. Prof Dr. Doğan Karakuş, Asst. Prof Dr. Alper Gönen, Res. Asst. Mehmet V. Özdoğan and Res. Asst. Abdurrahman Tosun have received the best award for their project Researching Precautions For Mine Fires in Underground Coal Mining Activities - Gli Tunçbilek Ömerler Mechanized Underground Mining Regulation. The second award has been given to the project of Dr. Özlem Bıçak Oxidation Degree Calculation of Sulphur Ore Minerals and Its Effect on Floatation Performance. The third award went to Dr. Mete Kun for his project Tunnel Excavation, Fortification and Projection Parameters in Deficient Rocks and Faulted Zones - The Sample of Izmir Metro Project. leave the rest to us 108 rooms, 2 suites and 207 beds deva spa color restaurant terrace cafe & bar 5 meeting rooms which 4 of them gets sunlight Receppaşa Cd. No: Taksim - Istanbul / TURKEY T: F: MARCH 2013

12 INVESTMEN LEGENDARY HOTELS ON STAGE AGAIN Yeşilçam films indispensable place, Büyük Tarabya Hotel has been reopened with the name The Grand Tarabya. Turkey s one of the first 5-star hotels, Büyük Tarabya Hotel, once bought by Bayraktarlar Holding entered into the process of construction and was opened being called as The Grand Tarabya. Having been put into service in the Bora Göymen beginning of 1900s and called as Tarabya İzzet Bayraktar Tokatlıyan Hotel back then, Büyük Tarabya Deniz Ömürgönülşen Hotel, which was reconstructed by the government subsequent to the fire broken out in 1954 was opened as Istanbul s third 5-star otel in 1966 and gained an indelible place. Büyük Tarabya Hotel, which was taken into privatization when it used to be public property was purchased in Gaining a world-wide recognition, Büyük Tarabya was once as Turkish films indipensable set... MY WIFE SAW ME OFF SAYING I HOPE YOU CANNOT WIN Bayraktar Holding s Chairman of Executive Board İzzet Bayraktar, who gave a speech in the press conference held in respect of the hotel s opening, by stating that Tarabya Hotel had become a really important value along with its history so far said It turned to be a place in which not only Istanbullers but also guests who come here from all around the world but also the ones from Turkey experience unforgettable times. The news announcing that the hotel, which had been out of service for a long time was put up for sale excited me so much. During the auction process, by offering the highest bid among the other nine companies attended we were the one who won it. That auction which I participated secretly without telling my children was so important to me. The only thought I had while participating in that auction to which my wife had seen me off saying I hope you can t win was to make such a hotel stay national, as an important cultural heritage. By stating that the interest foreign hotel chains have in Tarabya Hotel continued during its reconstruction, For the rebirth of Tarabya hotel, we worked day and night for four years said Mr. Bayraktar. VETERANS OF YEŞİLÇAM TO COME TOGETHER AT THE HOTEL Investing 350 million dollars to built The Grand Tarabya Hotel, we put it into service with 248 luxurious rooms with unique view, design, historical texture and international service standards said The Grand Tarabya Hotel s General manager Bora Göymen once having stated that they were aware of the fact that they took over an important history and heritage when they bought it. Mr. Göymen, who remarked that Tarabya Hotel has a special place not only in Istanbullers heart but also in Yeşilçam s stated that The hotel was stuck in memories as being the set of those countless films in which Turkish cinema s most important actors used to play leading roles. Having taken over such a premium, in addition to the infinite pride it gives, bearing such a tradition brings an important responsibility. Hence, l d like to state that as Tarabya Hotel, we will continue honouring both Yeşilçam and any actor or veteran once was occupied in anything related. Mr. Göymen also added that this year they aimed about fifty percent occupancy. 22 MARCH 2013

13 UP FRONT Welcome to a new begining Istanbul s new meeting point NIXON BOSPHORUS DRY HOTEL Bringing business and art worlds together in Istanbul, which connects two continents to each other, Nixon Bosphorus Dry Hotel has become one of the indispensable meeting points of the city. The hotel whose General Management is run by Leyla Taşkın, one of the successful names in the sector, is assertive not only about the field of accommodation but also food. Nixon Bosphorus Dry Hotel, which hosts accommodation with both business and holiday purposes with its unique Bosporus and historical peninsula view, special architecture, high quality of service particularly is favoured by business people. The hotel, which is located on Kabataş seafront, at a seafront distance facing historical Maiden Tower right at Bosphorus s heart is within five-minute walking distance from Istiklal Street and Taksim Square, which are famous for the shops and nightlife. Nixon Bosphorus Dry Hotel, which is ten minutes from Luxurious shopping district Nişantaşı, Lütfi Kırdar Congress Centre and Haliç Congress Centre carries all the advantages its location provides. Coming to the forefront with its luxurious sound insulated rooms and spa centres, the hotel s rooms have LCD TV, airconditioning and free Wi-Fi internet connection. In Nixon Bosphorus Dry Hotel s ala carte restaurant, there are unique tastes of Ottoman and world cuisines served. In the hotel, which is only 20 km from Atatürk Airport, there is also a substantial library. Leyla Taşkın Fındıklı Meclis-i Mebusan Cd. No: 61 Beyoğlu- İstanbul Tel: Fax: MARCH 2013

14 UP FRONT Art s heart beats in İZMIR ARENA İzmir Arena offers a perfect living space with its 5 thousand outdoor, a thousand indoor area and seating order. İzmir Arena is located across 16 thousand square meter outdoor, 2 thousand 200 square meter indoor area. Arena, İzmir s most significant culture, art and entertainment centre brings both local and foreign celebrities together with their guests. Founded on 17th April 2010 as a multipurpose centre of culture, art and entertainment, İzmir Arena, since the day it was opened, has hosted various domestic and foreign groups, firms and organizations. Deemed worthy of Best Place of Food&Beverage and Entertainment award, given by the Ministry of Tourism and Culture in 2011, İzmir Arena is located in Bayraklı Turan across 16 thousand square meter open, 2 thousand 200 square meter closed area. The area with 305 meter front that faces the sea has 3 thousand 200-capacity for standing, a thousand for the seated. İzmir Arena, the place where art, music, culture s heart beats in İzmir, in terms of the number of invitees, has the characteristic of being the city s biggest capacity area. With its outdoor and indoor area options, and its perfect harmony of blue and green, İzmir Arena offers its guests all types of titles such as banquets, decoration and embellishments, music, technical equipment all together. Under the title of Wedding, Invitation, Corporate and Entertainment Organizations, İzmir Arena, took the mission of a service manner that is open to innovations, and that never compromises quality in its various fields such as companies gala dinners, dealers and training meetings, seminars, award ceremonies, fairs and launchings, fashion shows, festivals, concerts, cinema and theatre events. İzmir Arena offers unlimited service for the ones that think out of the box. 26 MARCH 2013

15 RESEARCH ROOM RATES IN TURKEY AND EUROPE! According to the report come by comparing data gathered in February 2012 and January 2013, it has been seen that in room rates in Istanbul and Ankara there is a drop up to 8% when compared with January. However, in room rates all across Turkey it is seen that there are rises up to 55%. Trivago, the hotel prices comparison website that helps you compare over 600 thousand different hotel prices, has published February s trivago Hotel Price Index (thpi) report. In the list elicited by using data on it is seen that in 2013 s February, hotel rates have risen all across Turkey. In the beginning of January, with the price of TL458 for a standard double room, Uludağ comes first among the highest rated places. With a TL 363 priced standard double room, The runner up city following winter season s favorite Uludağ is Marmaris. While winter season s other important places Sakarya and its nearby places come third with their TL 337 rated rooms, they are followed by Belek with TL308, Nevşehir with TL284 and Bolu with TL270. In February, the places with the lowest priced double rooms generally have been the touristy districts situated by the sea. Although the double room prices haven t been changed in Patara, in Antalya s Patara district, the town becomes lowest priced touristy district of February as a result of TL71 priced standard double rooms. The room rates following Patara are TL98 in Ayvalık, TL100 in Kumluca and TL119 in Kuşadası. CHANGES IN JANUARY 2013: When we look at the changes in standard double room rates in January, it is seen that there have been rises in most of the hotels all across Turkey. The place with the highest increase in price, with its 55% rise, was Göcek. While Safranbolu, where standard room price per night rose to be TL167 came second with an increase of 29%, İçmeler came third with its 26% rise. Mersin with 23%, İzmir with 22% and Çanakkale with 18% are among the other places where hotel rates have risen. With 51% decrease, Kemer became the place where Turkey s standard double room rates have shown the biggest drop rate. With 20% drop Dalyan, with 16% drop Belek and with 16% drop Bolu s hotels are followers of Kemer. RATES IN EUROPE: In the beginning of January, the city with the highest increase in prices has been Venice. In February 2013, Venice became the city where the highest increase was seen. Double rooms in Venice became 152 with a rise of 29%. The runner up European city following Venice with its highest increased rates in standard room prices was Barcelona with 28%. Valencia came third with 11% increase. Even though there aren t huge changes seen in room rates in European cities, there have been a rise of 10% in Stockholm, 9% in Dublin and Brussels, 6% in Edinburgh and 2% in Milano. The city with the biggest drop in January was seen in Latvia. In Riga, where a 31% drop was seen the hotels room prices became 64 on average. While it was with 26% Prague, also with 19% drop Florance which followed Riga in the biggest drop rates, with 8% drop Istanbul became the seventh city. 28

16 INTERVIEW AYG Group and Titanic Hotels Executive Board President Mehmet Aygün: We set sight on building 10 HOTELS EVERY YEAR Titanic Deluxe Belek will build up the 9th circle of Titanic Hotels. We will welcome our first guests by the beginning of April. Titanic Deluxe Belek is a combined project which brought together many tourism professionals. HALİL ÖNCÜ The flagship of Turkish tourism, AYG Group keeps investing in tourism sector with its brand Titanic. Getting ready to start a new season by launching Titanic Deluxe Belek, AYG Group aims to build 10 hotels per year both locally and worldwide. AYG Group and Titanic Hotels Executive Board President Mehmet Aygün shared with Turizm Aktuel their new investments, targets and expectations for 2013 and mentioned about Titanic Deluxe Belek, which is stirring up the sector. we know very well how is difficult to manage with hotels of both categories and are aware of how to find solutions. Titanic Deluxe Belek is a combined project which brought together many tourism professionals. We have achieved to launch the most successful concept in Titanic Deluxe Belek. With its meeting and conference rooms, SPA center and bazaar and by its settlement area, Titanic Deluxe Belek is a resort that will contend against international hotels. Every hotel has its own SPA center but ours is The sizes of our rooms are changeable from 42 m2 to 75 m2. There are totally 17 villas of 3+1 and 2+1. Every villa has its own swimming pool. We provide 84 family rooms. Titanic Deluxe Belek is featuring breathtaking views like as splendid as it s painted by a master artists. In touch with forests, the hotel is surrounded by golf courses, rivers and sea. AYG Group built this very special hotel in this privileged area bestowed by the God. We are so happy and proud of it. We are going to open doors for our guests in April Titanic Port Bakırköy Hotel Titanic Beach Lara Hotel Titanic Deluxe Belek Hotel Titanic Business Kartal Hotel AYG Group and Titanic Hotels Executive Board President Mehmet Aygün Arousing the joy of tourism sector, Titanic Deluxe Belek will be opened in April. First of all, we would like to know what are your feelings and thoughts about this project. Then, could you introduce to us your new investments? Titanic Deluxe Belek will build the 9th circle Titanic Hotels. We will welcome our first guests by the beginning of April. As AYG Group we are proud and happy and also we are pretentious for the next projects. Titanic Deluxe Belek must be considered as a sample investment by the means of tourism sector. As we operate both city and resort managements, located in a dramatic land of 12 thousand m2. We own a SPA center that can contest with international SPA centers and we are notably assertive about this issue. What makes Titanic Deluxe Belek different among its counterparts is that it has a shopping center where you feel yourselves in Nişantaşı, Istanbul. World s leading brands boutiques, cafes and other managements will take a part in our shopping facilities. Besides, there will be a corner that will recreate the atmosphere of Kumkapı. Sport, Bar and Disco and other entertainment services will also create a world of differences. Could you give some more information about investment value of Titanic Deluxe Belek? Also, why did you prefer Belek for that splendid hotel? Until today we have made an investment of 120 million Euros. There is a pie chart of 30 billion Dollars in Turkey s tourism sector. The 60 percent of this pie takes shape in Antalya. And the best 5-starr hotels are located in Belek. That s why we have decided to invest in Belek. AYG Group makes mark on tourism sector with the brand Titanic. What is the exact secret of this achievement, which keeps increasing every passing day? 30 MARCH 2013 MARCH

17 INTERVIEW Titanic Business Bayrampaşa Hotel Titanic City Taksim Hotel You succeed if you do your best in your job, if you have an open mind and if you never forget that you re on a competition. We constructed our three hotels in Germany. There are six hotels in Istanbul and two in Ankara. Our future target is to open hotels in Anatolia. We desire to spread the quality of Titanic to Anatolia. We intend to open hotels in Kocaeli, Afyon, Eskişehir and Izmir. Actually our group aim to invest on 10 hotels every year. Our group is featured by its professional crew. We are continuously on the job, we work without stopping, and we always run after doing better than this. We are always in search of how we should render the better service and how we can be more successful. There are lots of hotel chains on the world. AYG group is like a big family where everyone works for common objectives. It s not easy to create that kind of synergy. How did you achieve that? The success is a product of teamwork. We are a big family that goes after a common goal. Our group gets a pleasure out of employing thousands of people. By the beginning of April 1100 people will start work in Titanic Deluxe Belek. From now on they will embrace this enterprise. They are actual owners of this hotel. What are your expectations and targets for 2013? I expect that 2013 will be better than thousand beds will be added to bed capacity of Antalye region by the opening of new hotels in Alanya, Side and Kemer. This means that However, everyone should be careful about reaching the highest service quality. We should plan how to reach 50 million tourists. We should work harder to increase the number of incoming tourists. 10 years ago we couldn t even imagine that kind of success. From whence we came to these days. That s to say, if we work better we succeed. There are lots of markets that we haven t gone yet. 11 million tourists come to Antalya. Should this tourist come only for the sun? We have lots of other values drawing the attention of tourists. What matters most is how we put these values forward. Football tourism brings million Euros. It is a great success to host 2 thousand football teams in Antalya in 3 months. We should diversify that kind of opportunities. The next target of AYG Group is to build minimum 10 city hotels per year. After Titanic Deluxe Belek, we are planning to open a new hotel investment in Istanbul which is going to be worth the 10 hotels. We aim to launch in a short time the other investments in Anatolia. Some of them hold the management of three or five thousand hotels. Why a Turkish company isn t able to reach that kind of success? The foreign companies that achieved it are not more than we are. Even they have deficiencies more than us. We are always one jump ahead of foreign countries in service quality. The 75 percent of hotel management is formed by service, in other words food and beverage. Our group has such kind of principles that we will never abandon. Discipline comes first. Then, service quality is another must for us. We haven t had difficulties on these principles yet. We will become again a byword with Titanic Deluxe Belek and create a tremendous impression in the entire world. 30 thousand tourists will come to our region. Hence, as members of this sector we should do our best. Everyone should do their part. There is the fact of word-of-mouth advertising. Every guest who mentions about their satisfactions can bring new customers to the hotel. And that is how we can fill up these 30 thousand beds. We should think how to bring over 50 million tourists in Turkey. The much higher demand, the more rising price rate. Instead of searching for new ideas, we should work harder and create a vision. Rapidly increasing bed capacity in this sector brings about new concerns. What is your opinion about this issue? I am not against the increasing bed capacity. Could you give more information about the future investments and new targets of AYG Group? The future target of AYG Group is to open 10 hotels every year. After Titanic Deluxe Belek, we are planning to open a new hotel in Istanbul which is going to be worth the 10 hotels. In addition to the opening of Titanic Deluxe Belek in April; extension will continue in Berlin with two more investments, one with 400 beds capacity and the second with 230. We aim to carry out our hotel investments as soon as possible in Anatolia. In the meantime, we take into consideration to open city hotels in Paris, London, Amsterdam and Moscow. Titanic Comfort Mitte Hotel 32 MARCH 2013 MARCH

18 INTERVIEW Our facilities and service quality MAKE US DIFFERENT Grand Haber Hotel, one of the most preferred hotels in Kemer Antalya, is rapidly getting ready for the new season, says the General Manager Metin Peltek. There is a blowup in early reservation. We are rapidly getting ready for the new season, declares Metin Peltek. HALIL ÖNCÜ While decreasing German and Dutch markets in Kemer, the interest of Eastern Europe and new members of European Union is gradually increasing, declares Peltek and adds that the early reservation breaks the records in Russian market. European market is on a decline in Kemer for a while. We work on taking concrete steps in order to regain the European market. This market is not only composed of Germany and Holland. As the matter of fact, the highest rates come from Germany and Holland. However, we receive a great demand from other European countries and new members of EU. This year we receive an unexpected earlyreservation demand especially from Russia, declares Metin Peltek. Pointing out that hotels in Turkey are much more successful in service quality and price rather than their opponent countries, Metin Peltek declares Our facilities and service quality make us different and superior than other brands. Those who pass over our country one time, they can t ignore us the other time. It is very pleasant that the demand is gradually increasing. The high rates of tourists, who show continuity, are very affirmative for the future. Expressing Eastern European countries discovered the beauties of Kemer and they will never stop coming, Peltek says Kemer attracts intensively the attention of Latvia, Serbia, Kosovo, Hungary, The Czech Republic and Moldova. Especially these markets come to Kemer with last-minute reservations. The most important characteristic of German and Dutch markets is that they prefer early reservation system. But last-minute lovers show a great interest in Kemer. Underlining the breaking record of early reservation in Russian marker, Metin Peltek declares The blowup in early reservation in Russian market actually reached a considerable number. These rates show that the season in 2013 will go well thanks to tourists from Russian market. The first impression in European market is considerably positive. The European market will go well this year, too. The numbers of Russian market show that 2013 will go better for tourism sector. 34 MARCH 2013

19 INTERVIEW Our commitments with the previous guests have been continuing since the renovation. The Madison Hotel has joined forces with RAMADA After joining forces with international acclaimed hotel chain Ramada, we have improved in guest satisfaction and loyalty. HASAN ARSLAN - HALİL TUNCER Setting a higher standard in Istanbul by its guest satisfaction rate, Ramada Istanbul Taksim Hotel offers to its guests a peaceful, modern and comfortable accommodation in an ideal city center location. And we are talking about RamadaI Istanbul Taksim Hotel that is none other than The Madison Hotel, actually well known by Istanbul lovers. Rendering service in Taksim Talimhane for 15 years, The Madison Hotel has joined forces with Ramada Istanbul Taksim since the 1st October In other words, the quality of The Madison Hotel has been crowned with the success of Ramada. The General Manager of Ramada Istanbul Taksim Hotel, Ali İmdat Uçar has talked to Turizm Aktuel about the period of renovation and following issues. Serving as The Madison Hotel for many years, you have decided to join forces with Ramada Istanbul Taksim Hotel in the later General Manager months of last year. of Ramada Why did you go for that Istanbul modification? Taksim Hotel The Madison Hotel survived Ali İmdat Uçar 15 years. Ultimately The Madison is a local name. While rendering service as a family hotel, The Madison Hotel decided to join forces with an international acclaimed hotel chain brand correspondingly to the changing face of Taksim region and since the 1st October 2012, we have welcomed our customers with the name of Ramada Istanbul Taksim Hotel. We don t have promotion based difficulties in the international market since Ramada is an acclaimed hotel chain worldwide. Thus, we don t lose time for thinking about promotion campaigns. We use this potential and knowledge on improving the service quality of our hotel. If you are included to an internationally acclaimed hotel chain, you gain that specified quality of its own accord; this brings a kind of discipline to the management. Thus we both don t waste our energy and provide added value to our corporation due to the internationally acclaimed brand value of Ramada. As a community, of course, we were looking forward to benefit from the corporation of an international hotel chain. Likewise, we benefit from the central booking system of this chain right along with its standards and service quality. How was the first reaction of your guests when you started rendering service by the name of Ramada Istanbul Taksim Hotel? Our commitments with the previous guests have been continuing since the renovation. After becoming Ramada, we have reinforced both the guest loyalty and satisfaction. Being Ramada Istanbul Taksim Hotel has been perceived much better by our local and international guests. The first comments of our customers were ever so much positive although just 5 months passed after the rebranding. If you compare Ramada Istanbul Hotel and The Madison Hotel, what is the greatest difference between these two names? The most important thing is to be included to an international hotel chain. While preparing to this renovation, we have enriched our hotel from lobby to rooms, from kitchen to our general service policy. As Ramada Istanbul Taksim Hotel, we keep rendering service with our professional employees, international standards and our high service quality. Being included to an international brand provides more discipline and sustainability. Could you explain with the main lines the renovation period in your hotel? To be honest, we have passed a very serious renovation period. Briefly, we have changed 36 MARCH 2013 MARCH

20 INTERVIEW everything. The walls, beds, carpets, wallpapers, illumination system, furniture and all the architectural style were redesigned. The previous hotel was like a family hotel. But now we have completely become a business hotel. For example, we have removed the make-up tables and installed work tables and provided internet access. The rooms were redesigned exactly determined according to the contemporary architecture. Meanwhile, by removing the big furniture from the bedrooms we have had got more space for more comfortable and more luxury appearance. The bathrooms were renovated with glass designs in the bedrooms, which were repainted with soft and glamorous colors. In the new restaurant with the winter garden, we offer a new menu connected with the Ottoman kitchen. The utterly different bar and the cozy café combine the lobby with the street. The position of the lobby has changed and the meeting halls were increased. All the halls were redesigned and they reached much more modern and practical atmosphere. As a result, our hotel has been renovated by an eco-modern design that gathers together the city life, culture, entertainment, shopping and comfort. Redesigned entirely, our hotel also has got the Greening Hotel Certificate. Here at the new Ramada Istanbul Taksim Hotel we offer 110 rooms, 5 meeting halls and a reconstructed technology room. The meeting halls welcome from 12 to 100 people. Our guest can freely benefit from our Turkish Hammam, closed swimming pool, sauna, steam bath and gym club. As well, our famous chef Aydın Usta has prepared a new menu for us. We preferred local tastes while organizing our menu based mainly on Ottoman kitchen. Besides, our guests share their pleasure of having tasted these unique tastes. What is the most important characteristic of Ramada Istanbul Taksim Hotel which makes it different from the other hotels in this region? As Ramada Istanbul Taksim Hotel, we are the only and one hotel in Talimhane which belongs to a hotel chain. Following us, some other hotels are also planning to join forces with international hotel chains. As I ve mentioned before, we have improved our service quality since we joined with the hotel chain Ramada. Belonging to an international brand has increased our value. As a hotel, how did you close 2012? What do you expect from 2013? The foreign tourists form approximately the 75% of our guest profile. At the first place come the tourists from European countries as Italy, Spain, France and England. Second are the tourists from Middle Eastern countries and in the third place come our guests from South America and Far East. Our national guest capacity is 25%. For the next year our aim is to increase this number. The 40% of the customers comes to our hotel for international congresses or for business. The other 60% is formed by the tourists coming to Istanbul for cultural tourism. Taksim- Talimhane attracts the attention of local and foreign tourists. As it s well known, Talimhane has a serious bed capacity. Taksim is a rich place for food and beverage and for entertainment. For example, approximately 1500 entertainment centers give service in Istiklal Street. The region where we are situated is the heart of this city. Thus, nowadays tourists run on our hotel. We had good results in 2012, we hope that 2013 will be successful as last year. The tourist number which comes to city will continue growing. However, there would be a small amount of decrease in hotel occupancy rate because of new hotel opened in the region and their increasing bed capacity. Considering the situation of our hotel, we aim to reach 75-80% occupancy rate for this year. We will go towards new markets as USA and Far East besides our present markets. Meanwhile, our neighbor countries are an absolute must for us. The unrest with Turkey s neighbor countries affects the tourism sector as well. If we didn t have problems with our neighbors, the year of 2012 would have been the golden age of Istanbul. In recent years, the capacity of Atatürk Airport has been increased according to the newopened hotels in Istanbul. Thus, Turkish Airways (THY) made the decision to transfer some of its flights to Sabiha Gökçen Airport. Briefly, our city should work on developing better airport solutions. If that capacity doesn t increase, we will have problems in the next years. We know that sometimes planes have to wait at least 30 minutes for landing on Atatürk Airport. In 2013 the tourist will keep coming to Istanbul, world s attraction center. Meanwhile, for the sustainability of tourism in Istanbul the responsible forces should take immediate precautions against commissioners and selling real estate on internet. This is a very serious and urgent issue for our city. Since Ramada is an international acclaimed hotel chain, we don t encounter any promotion difficulties in the international market. We expend our energy and sectorial background on improving the service quality of our hotel. Who is Ali İmdat Uçar? Atfer 14-year-old teacher career, I ve decided to get down to tourism sector by entering The Madison Hotel Group. I ve been working as a general manager in The Madison Hotel for 25 years. I m still on the same position after the renovation to Ramada Istanbul Taksim Hotel. For a while I was member of TUROB s executive board. As a part of my pedagogical career, I took part in some projects of Education Committee of TUROB. I also participated in some works as tourism profession promotions and vocational training level determination with TUROB and AKTOB. I worked with Ankara Central Vocational Competence Foundation. I m still a member of TUROB s Education Committee. FOR FURTHER INFORMATION: Luxurious get away to nature 38 MARCH 2013

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