About Us

Formed in 2002, the Email Sender and Provider Coalition is a cooperative group of industry leaders working to create solutions to the continued proliferation of spam and the emerging problem of deliverability. Our membership provides volume mail delivery services to an estimated 250,000 clients - representing the full breadth of the U.S. marketplace.

The ESPC is currently working on solutions to spam and deliverability concerns through a combination of legislative advocacy, technological development, and industry standards.

ESPC Mission Statement

Our mission is to advocate on behalf of email senders, providers, and other digital marketers operating globally in the online, mobile and social media environments in favor of global laws and self regulatory efforts that balance consumer protection and business innovation, to educate our membership on current and emerging business and legal developments affecting our membership and to continue to develop and refine best practices that foster innovation, industry growth, and consumer trust.

ESPC Leadership

The ESPC’s activities are directed by our Board of Directors. The Board is responsible for developing the organization’s Mission Statement and developing and implementing our annual Strategic Plan. The Board is currently comprised of individuals from the following Companies:

Act-On Software

Adestra

Constant Contact

Dotmailer

Oracle

Return Path

Zeta Interactive

What we are doing

Our highest priority is to educate our members on the latest trends, policy developments, and business issues. This year, we will bring in speakers from the FTC, Google, leading international law firms, and practitioners from some of the most innovative global technology companies to ensure our members remain on the forefront of their industries. Some of our activities will include:

Member Education:

Deliverability best practices and troubleshooting / remediation

Best practices for managing international digital marketing campaigns

Mobile messaging best practices

Policy:

CASL compliance, including developing a Compliance Checklist

CalOPPA briefing and business impact assessment

What does the FTC Big Data report really mean?

Monitoring policy developments in the EU

Beyond cookies and Do Not Track

New client on-boarding best practices

Technology:

Changes in email handling at Google across email, SMS, and social media

Updates with DMARC

IPV6 and its effect on email, other digital messaging

We leverage internal working groups, such as our Member Training and Education Working Group and CASL Working Group, as well as our standing committees to develop and delivery our educational content.

Standing Committees

The ESPC currently has 2 standing committees that coordinate the development and delivery of member content.

Deliverability and Compliance Committee: Tracks and reports on evolving and recurring deliverability issues observed in the marketplace. Develops and communicates best practice statements as well as compliance protocols for those standards.