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In the latest of its recent spate of activity within the broadcast sector, Amazon Web Services (AWS) has inked a deal with The Walt Disney Co to become its preferred public cloud infrastructure provider.

Disney will expand its use of AWS to migrate production workloads to the AWS Cloud. The House of Mous already leverages AWS’s industry-leading services for a wide variety of use cases, including websites and digital properties across all its brands, analytics, mobile, business applications and machine learning.

For more than eight years, AWS has provided ongoing architectural best-practices support to enable Disney’s planned migrations from on-premises to a cloud-based architecture. Disney’s various segments, including media networks, parks and resorts, and the Walt Disney Studios, currently run business-critical workloads on AWS, driving optimal operational performance and customer experiences.

“Expanding our strategic relationship with AWS and making AWS our preferred public cloud infrastructure provider aligns with our overall technical strategy,” said Charles Weiner, SVP, enterprise infrastructure services, for Disney. “We have had success modernising our IT operations and transforming the digital presence of our brands using AWS. We look forward to our continued collaboration as we accelerate our digital platform migration to the public cloud.”

As part of a major streamlining of the various business lines and verticals across the Amazon estate, AWS also launched AWS Elemental Media Services, a new integrated suite of solutions designed to build end-to-end workflows for both live and on-demand video.