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See your videos through your viewers’ eyes.

Understand exactly what your viewers are watching—and what they’re tuning out. With Adobe Analytics, you can quickly discover which online videos engage your audiences and what channels have the biggest impact, so you can create targeted content that boosts ad revenue.

Features of video analytics

Overview reporting

Instantly see how your online videos are performing with a high-level, interactive dashboard that summarizes your video campaign metrics.

In-depth video reporting

Drill down into individual videos to see second-by-second usage data, including drop-off rates and video comparisons that show views, completion rate, and time spent.

Integrated marketing metrics

Easily understand the impact of your online videos across all marketing channels, including web, mobile, and social.

Live video reporting

Measure and monitor live video events from start to finish, even when the event has no predetermined length.

Video player integration

Measure the impact of your videos across all major video players, including Flash, OSMF, BrightCove, JavaScript, and Silverlight.