As a growth strategy, Client management wanted to establish an international presence for the company, and its operating companies.

Latin America, Brazil and Mexico in particular, was a potential strategic target, but the client lacked understanding of these countries, the industry sectors and potential market opportunities.

Automotive, aerospace and manufacturing industry sectors were of primary interest to the client.

Group Lamerica approach and solution:

Project scope included

identification of potential market opportunities in the industry sectors of interest, market research, analysis and assessment of identified opportunities, development of a competitive landscape, and structuring a business planning framework for entering Brazil and Mexico targeting the recommended opportunities.

Market information was developed through secondary and in-country primary market research, and meetings/interviews with key operating individuals (companies,in-country associations and government agencies).

Total project (both countries) was completed in seven months.

Results

In the course of the project engagement, presented client with three milestone reports: 1) market findings report for Brazil and Mexico, 2) market opportunities report and 3) business planning report for each country.

Assisted in preparation of presentations for decision reviews with client’s management team.