Managing general agents, i.e. financial security advisors authorized to make referrals to Industrial Alliance Auto and Home Insurance Inc. and persons residing with them.

Advertising and marketing agencies, suppliers of prizes, materials or services related to this contest.

Employees of business partners of Industrial Alliance Auto and Home Insurance Inc., including automobile dealerships.

Also ineligible are entrants who use an alias, the name of a person under 18 years of age or any other substitutions of a name.

2) HOW TO ENTER

This contest is free to enter and no purchase is necessary.

There are three (3) ways to enter:

By completing all the required fields of an entry form (Form F100-020A, F100-500A or the consent form attached to the
market analysis) with an iA Financial Group financial advisor from one of the agencies listed in
Appendix I. This entry form can also be provided electronically.

Limit of one entry form per person during the contest period. Only one entry form is permitted for spouses and common-law
spouses. No purchase is required. Each entry form provides one (1) chance of winning the prize described in point
5 (hereinafter the “Prize”). The use of facsimiles is not permitted.

The entry form must have been received at the offices of Industrial Alliance Auto and Home Insurance (at 925 Grande
Allée West, Quebec City, QC G1S 1C1) or been signed between Monday, January 7, 2019 and Saturday, December 21, 2019.

By obtaining a quote, i.e. receiving a price, for auto insurance or home insurance on the Privilege line at 1 866-650-4641 or transferred by a financial advisor to the pilot VIP line at 1-844-650-4668 (authorized advisors only) and mentioning the contest code received when meeting with a financial advisor at one of the iA Financial Group agencies or other agencies authorized to make auto and home insurance referrals. The entrant must have obtained the auto or home insurance quote on the Privilege line between Monday, January 7, 2019 at 8:00 am and Saturday, December 21, 2019 at 4:30 pm. No purchase is required. Obtaining a quote on the Privilege line of Industrial Alliance Auto and Home Insurance Inc. within the necessary timeframe provides five (5) chances for the entrant to win the Prize.

Each quote provided for one of the abovenamed insurance products during the contest period gives the entrant five (5) chances to win per product. Only one auto insurance quote and one home insurance quote will be accepted for the purposes of this contest, for a maximum of ten (10) chances of winning during the contest period. Once the quote is completed, you will be automatically entered in the contest.

The entrant is the person who called to request the quote and if declared the winner, the Prize will be awarded to this person.

By submitting a 50-word text describing the importance of having a financial advisor to administer one’s finances. You must also indicate your full name, date of birth, email address and telephone number. Limit of one entry per address. This text must be received by December 21, 2019, at:

The text must be received no later than December 21, 2019 at 11:59:59 pm ET and provides one (1) contest entry.

3) ENTRY RESTRICTIONS

Limit of eleven (11) contest entries per person for the entire contest period. Any attempts to exceed the number of permitted entries, specifically by using multiple or different email addresses, identities, registrations or logins nullifies all entries submitted by the entrant and will result in immediate disqualification. Any and all use of automated devices, robots, scripts, macros or automated contest entry services will result in the immediate disqualification of all entries submitted by the entrant.

4) CONTEST PERIOD

The contest starts on Monday, January 7, 2019 at 8:00 am (ET) and ends on Saturday, December 21, 2019 at 4:30 pm (ET).

5) PRIZE

Each week in the contest, one winner will receive $500. The Prize shall be awarded as a cheque. Throughout the contest period, Industrial Alliance Auto and Home Insurance Inc. will distribute fifty (50) cheques of $500, at a rate of one (1) per week, for a total prize value of $25,000.

6) ACCEPTANCE OF CONTEST RULES

By entering the contest, the entrant agrees to comply with the contest rules and all decisions of the Organizer..

Industrial Alliance Auto and Home Insurance Inc. reserves the right to disqualify any entrant or contest entry that
does not comply with the contest rules.

7) ODDS OF WINNING

The odds of winning will be dependent upon the number of eligible entries received during the contest period, as well as
the moment at which the entrant registers for the contest. The sooner entrants register, the greater their odds of winning,
as they will be able to participate in more than one draw and the number of entries will grow over time.

Maximum of one (1) prize of $500 per entrant throughout the contest period.

8) PRIZE DRAWS

The fifty (50) winners of the “Compare to win!” contest will be determined by an electronic draw by a designated official at the head office of Industrial Alliance Auto and Home Insurance Inc., at 925 Grande Allée West, Suite 230 in Quebec City.

During the contest period, weekly draws will take place on Wednesday at 11:00 am (ET) from among all entrants who have
qualified since the start of the contest based on the number of entries received. All prize draw dates are detailed in Appendix II of these contest rules.

Maximum of one (1) prize of $500 per entrant. In the event that the same entrant is drawn a second time, Industrial
Alliance Auto and Home Insurance will draw again.

9) CLAIMING THE PRIZE

To be declared the winner, subject to eligibility, the entrant chosen by random draw must:

Be reached by the Organizer by email or phone within 30 business days of the draw

Correctly answer a mathematical skill-testing question, unaided, within a limited period of time

Sign and return the Declaration and Release Form (hereinafter “Declaration Form”) provided by the Organizer.
The form can be returned by mail to the address listed below or by email to isabelle.duval@iaah.ca within 15 days
of receipt

Failure to comply with any of the abovementioned conditions will result in the disqualification of the chosen entrant and
there shall be another prize draw pursuant to the contest rules until a winner is drawn.

The prize will be sent directly to the office of the iA Financial Group agency that referred the winner, when determined
by the contest Organizer. If an agreeable time could not be settled on with the winner within 30 days of the contest
Organizer contacting the winner, or if the winner were unable to travel, the contest Organizer could mail the prize to
the winner.

The Prize must be accepted as is, and cannot be transferred, assigned, substituted or exchanged, except at the sole discretion
of the contest Organizer who reserves the right to substitute the Prize for a prize of equal value if, for any reason,
the Prize cannot be awarded as is.

Upon receipt of the Prize, the winner releases Industrial Alliance Auto and Home Insurance Inc., Industrial Alliance Insurance
and Financial Services Inc., and its subsidiaries, representatives and employees from any liability and waives any damages
which may result from the acceptance and use of the Prize.

The winner acknowledges that upon receipt of the Prize, the fulfillment of prize-related obligations becomes the full and
exclusive responsibility of the various goods and service providers.

10) REPRESENTATIONS OR WARRANTIES

Industrial Alliance Auto and Home Insurance Inc. makes no declarations or warranties, express or implied, as to the quality
or suitability of the Prize awarded. The winner acknowledges and agrees that he/she may not attempt to receive reimbursement,
make a claim or commence any type of legal action against Industrial Alliance Auto and Home Insurance Inc. in the event
the Prize is not suitable for the purposes described or if he/she is dissatisfied with the Prize as awarded.

11) DECISIONS AND DISPUTES

The “Compare to win!” contest is organized and managed by Industrial Alliance Auto and Home Insurance
Inc.

Industrial Alliance Auto and Home Insurance Inc. reserves the right to change the contest terms and conditions or to cancel
the contest without prior notice, subject to approval by the Régie des alcools, des courses et des jeux.

All decisions by the contest administrators are final and binding. However, any dispute regarding the conduct or organization
of a promotional contest can be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any
dispute regarding the awarding of a Prize may be submitted to the Régie des alcools, des courses et des jeux only
for the purpose of helping the parties reach a settlement.

12) ACCEPTANCE AND SUBSTITUTION

The contest Organizer waives any and all liability where its inability to act is caused by a force beyond its control or
by a labour dispute in its establishments or in the establishments of the organizations or business whose services are
used for holding this contest.

13) LIMITATION OF LIABILITY

Entrants release Industrial Alliance Auto and Home Insurance Inc., its employees, agents, representatives and subsidiaries
from any and all liability for damages resulting from their participation in the contest.

14) CHANGES TO THE CONTEST

The contest Organizer reserves the right, in its sole discretion, to modify, cancel or suspend this contest, in whole or
in part, in the case of an event or a deliberate attempt to undermine the administration, security, impartiality or operation
of this contest, as provided in these contest rules, subject to approval by the Régie des alcools, des courses et
des jeux, if necessary. In all circumstances, the contest Organizer, its subsidiaries, advertising and marketing agencies,
goods and service providers related to this contest, as well as its representatives, agents and employees shall not be required
to award more prizes or other prizes than those stated in these contest rules.

15) USE OF THE WINNER’S NAME

The winners authorize the contest Organizer to use their name, photograph, place of residence, voice or image for publicity purposes, without any compensation beyond the prize awarded, and they agree to have this information posted on websites and Facebook pages of iA Financial Group, its affiliated agencies and its representatives.

16) ENTRY MATERIALS AND COMMUNICATIONS

Industrial Alliance Auto and Home Insurance Inc. remains at all times the exclusive owner of all contest entry materials
and communications.

17) APPLICABLE LEGISLATION

The contest is subject to all applicable federal, provincial and municipal legislation as well as to these contest rules,
which are available from Industrial Alliance Auto and Home Insurance Inc. at https://ia.ca/Contest500.

All applicable contest fees pursuant to the Act respecting Lotteries, Publicity Contests and Amusement Machines have been paid.

18) SEVERABILITY

Where a paragraph of these contest rules is declared or judged illegal, unenforceable or invalid by a competent jurisdiction,
the paragraph in question will be considered void, but all other unaffected paragraphs will be applicable to the extent
permitted by law.

19) PERSONAL INFORMATION

For the purposes of this contest, Industrial Alliance Auto and Home Insurance Inc. will gather and securely store your
personal information.

Industrial Alliance Auto and Home Insurance Inc. will use this personal information to identify entrants and to contact
the contest winner. The information gathered will also be used for solicitation purposes and to calculate the number
of entries.

If Industrial Alliance Auto and Home Insurance Inc. uses the services of specialized companies to deliver the Prize,
they are only authorized to use the personal information collected for the purposes of delivering the Prize.

If you have any questions regarding the use or disclosure of your personal information, please review the Privacy Policy
for iA Financial Group at https://ia.ca/privacy-policy

Anyone may obtain a copy of these contest rules as well as the name of the contest winners by sending a written request to
the following address: