Small Business

Most small business owners don’t have access to the big marketing budgets that larger companies command, and every dollar has to be leveraged to maximum effectiveness. That being the case, should these owners even consider hiring a professional small business copywriter. Or is this merely a luxury that they can handle themselves and utilize their money to better effect elsewhere.

Realistically, a lot of the time the need for marketing copy is going to have to be handled in-house. The small business entrepreneur inevitably becomes a jack-of-all-trades, and this is just another skill they muddle through.

There are strategic times, however, when bringing in a freelance small business copywriter can be worth every penny. Here’s a few examples: