Our How I Work series finds out how leading figures from tech, commerce, industry, the public sector and not-for-profit groups get things done so you can be inspired, too.Nick Rappolt is CEO of Beyond, an experience design agency that creates digital products and services for the likes of Virgin, Google and Facebook. Nick co-founded Beyond in London in 2010, and now works between its three offices in London, San Francisco and New York. He also has two kids under 5.

Applied creativity is perhaps the most relevant for agencies. It’s an idea management process that allows team members to rapidly build on each other’s ideas, postpone critical judgment and build creative prototypes repeatedly and efficiently.