2017 Rolls-Royce SUV Is Official! #EffortlessEverywhere Is New SuperLux High-Rider

We have a bit of a jump on this hot news! Rolls-Royce just confirmed that it is developing an all-new SUV to join the finest motor-car range ever made.

After 111 years in the car business, it is a thrill to learn that Rolls-Royce is adapting and thriving in the post-modern world of crossovers.

So, what do we know so far?

Car-Revs-Daily.com Animated Ghost II vs Rendered RR SUV Transition

Very little. We know that the future Rolls-Royce SUV will have a go-anywhere capability, which is code for AWD and ground clearance. We also know that it does not yet have a name, but harks back to the Alpine rally Rollers of yore.

We also know that it is not coming any time soon. This initial announcement is really just a statement of intent, with no photos aside from this Ghost II teaser.

But we can assume a few things already. We believe the Rolls-Royce #EffortlessEverywhere SUV will be based on the Rolls-Royce Ghost, will be V12-powered, and will run an adapted version of the xDrive tech that currently underpins the BMW 750Li xDrive and others in the 7 series range.

We also know that this new AWD technology is likely to filter back into the Ghost lineup, perhaps on the 2019 Ghost III.

The sole teaser image from Rolls-Royce is included here, plus some enhanced by Car-Revs-Daily.com renderings of a Ghost SUV.

Car-Revs-Daily.com Speculative Renderings of RR SUV

FUTURE PERFECT?

Yes, this tense in language certainly applies to Rolls-Royce in the coming years. Here is (one of) Lutz Valdeig‘s artist renderings of a 2017 Rolls-Royce Alpine SUV – with a name borrowed from RR’s Apline Trial glory.

Goodwood, Wednesday 18th February 2015

An Open Letter from the Chairman and the Chief Executive of Rolls-Royce Motor Cars on the subject of a new Rolls-Royce

The launch of Phantom in 2003 marked the beginning of the renaissance of Rolls-Royce Motor Cars. Since then, we have set a new benchmark for what a super-luxury car should be – unique, hand-crafted, beautiful and rare.Often imitated, Phantom has never been equalled and continues to be hailed as ‘The Best Car in the World’ by our customers and media alike.

Twelve years later, after the introduction of successful new models like Ghost and Wraith, Rolls-Royce stands proudlyat the pinnacle of British luxury manufacturing, confirming our custodianship of this precious marque.

Now we have reached another seminal moment in Rolls-Royce’s 111-year journey. Today we confirm that we are developing an all-new Rolls-Royce with exceptional presence, elegance and purpose:

• A car that offers the luxury of a Rolls-Royce in a vehicle that can cross any terrain• A car that meets our customers’ highly mobile, contemporary lifestyle expectations

• A Rolls-Royce that is as much about the pioneering, adventurous spirit of Charles Rolls as it is about Sir Henry Royce’s dedication to engineering and innovation

• A high-bodied car, with an all-new aluminium architecture

• A unique new motor car worthy of carrying the Spirit of Ecstasy into the future

This new Rolls-Royce will be Effortless … Everywhere.

Many discerning customers have urged us to develop this new car – and we have listened. At Rolls-Royce Motor Cars we are uniquely focused on the desires of our customers and are driven by our own thirst to innovate. So we challenged our engineers and design team, led by Director of Design Giles Taylor, to create a different and exceptional new car.

This car will embody all the values and capabilities that drove our two Founding Fathers to secure Rolls-Royce’s reputation, early last century, by taking top honours in rigorous overland adventures such as the Scottish Reliability Trials, the London to Edinburgh event and the Alpine Trials.Rolls-Royces conveyed pioneers and adventurers like Lawrence of Arabia across the vastness of unexplored deserts and over mountain ranges. In other parts of the world including Australia, India and the Americas, Rolls-Royces carried their owners over challenging terrain with absolute reliability and comfort.History sets our precedent and our future calls us to action.

This new journey begins now. We will take our time in developing and perfecting this new concept in luxury. We will include our customers, enthusiasts and media along the way and will keep you informed of our progress.

Until then, rest assured, we are creating a motor car in the greatest traditions of our marque. Sir Henry Royce famously said: “When it does not exist, design it”. We are doing just that.

You May Also Like:

Superlux Style Battle – Photo Poll of Mansory Bentley versus Mansory Rolls-Royce These two are both pretty outrageous-- but if you had to pick your poison... which would it be? The refinements are actually pretty extensive. The Wraith with a matte-effect silver on the grille and upper body is actually pretty interesing in contrast to the super-metallic sheen of the painted surfaces. But neither will win you many Best Dressed honors in most respectable circles. Mansory Bentley versus Mansory Rolls-Royce

Update1 – Superlux Style VOTE! Mansory Bentley Flying Spur vs. Mansory Rolls-Royce Wraith These two are both pretty outrageous expressions of UHNWI style and personalization. The colors and trims shown here are not the 'limit' of Mansory's abilities. Moreover, they are the opening salvo. You can have anything your mind can dream up on a Mansory custom. The refinements are pretty extensive outside, inside and under the skins of this Wraith and Flying Spur. The Wraith with a matte-effect silver on the grille and upper body is actually pretty interesting in contrast to the super-metallic sheen of the painted surfaces. The interior of the Flying Spur is remarkably glamorous - and shows…

Mercedes GLC, GLE, GLS and SLC Name Changes Official + MAYBACH for Exclusive Superlux Models "Just when I thought I was out... they pulled me back in...." Maybach is back as the label for Mercedes in-house customs - with interior luxury like the Designo packages and other indivudualized choices now wearing the Mercedes Maybach badge. But that is not the biggest news today: the SUVs have new names. See the below change guide.... GLA = GL A-Class GLC = GL C-Class; previously GLK GLE = GL E-Class; previously M-Class or ML GLE Coupé = GL E-Class Coupé GLS = GL S-Class; previously GL G unchanged There are also simplified badges for the various powertrains…

Jenson Button Wraith-ing To WIN! Official Rolls-Royce Partnership for Summer 2014 F1 Calendar Jenson is not in an official McLaren machine when he is off the track? No sir, not this year! World champion with the number 22 for Brawn GP -- as the hat I wore (still wear...) very often to this day, Jenson has signed up with another hometown hero from England: Rolls-Royce Motor Cars. When not in the track at the Grand Prix du Canada in Montreal, Jenson will move about town in a 2014 Rolls-Royce Ghost and Rolls-Royce Wraith. He is especially excited to get behind the wheel of Wraith -- the most youthful and sporting Roller in…

Design Talent Showcase – Jan Rosenthal 2023 Rolls-Royce Concept Wins Official RCA Contest This is an oldie but a goodie. Not so old - 2012 -- and previewing a Rolls-Royce for 2023. So it is a bit of Days of Future Past. Forgiveness Please if you have seen this already! Royal College of Art students submitted ideas for a 2023 Rolls-Royce back in 2012, with the winning design selected by Rolls-Royce executive leadership and designers themselves. The winning study is shown here in all its magnificence. Jan Rosenthal is the artist and elegantly combines many disparate ideas into one glamor-soaked luxury car. It is a four-door coupe with a SUV ride height.…

2015 Lincoln Continental Concept Paves Way for SuperLux 2017 MKS Variant Lincoln is re-earning its stripes car by car these days -- with excellence but a bit of inconsistency. One segment it still owns almost completely even after the Town Car bowed out in 2012 is the livery market. The MKS and MKT are still the default choice for limo companies across the US. How to springboard this luxury reputation into continued US comfort plus the brand's biggest opportunity in decades: China. The Chinese love the Town Car and feel affinity toward the Lincoln brand in general. It has deep roots, back-seat panache and classiness of a premium brand. To…