The first wave of press about HMM, naturally, happened in december last year in Sweden; the sort of pivotal moment when the esteemed Banking Industry Leader Jan Wallander – the man behind the Handelsbanken wonder – reviewed it on a full page in the leading daily Dagens Industri.

Now, however, it seems that the international campaign has gained some momentum. Last week, Pär-Jörgens column on the subject apperared in Wired Magazine and today, we find ourselves reviewed in depth in The Guardian.

There is no arguing that today’s business world suffers from a severe lack of METAL. And thus it has been for quite some time now, despite the fact that, for the past 50 years or so, Heavy Metal Musicians have created lucrative global brands from basic four-chord progressions and… denim jackets. And not exactly in silence.

Why is it that modern business people have so profoundly failed to embrace more metal in their everyday journey to the Top Management Levels?

Frankly, we don’t know. We sense that there is some “fear of flying”, some “nobody has done it that way before” and “I’m so uncool I HAD to go to business school to compensate” involved in the matter. But even more frankly, we might just not give a shit.

We act, instead. And this is where it all begins.

Heavy Metal Management is a comprehensive, yet easy-to-read, management guide book that takes a realistic view on what can be accomplished with a few (or a shitload) doses of Heavy Metal in the management stew.

You want fame and success, right? You want people to throw themselves at your feet, buying T-shirts with your picture and name, and you want to have it all, right now, right?

Good news: it CAN be done!

Bad news: It takes work. There ain’t no getting anyplace with some “one minute management” here and some “search for excellence” there.

Back to good news: it’s still attainable. You’re probably already working your butt off, right? So why not do it with a bit of Hell Bent For Leather-Attitude?

After all, if the Great Heroes of Heavy Metal are, as your mom and dad probably claimed in the seventies, a bunch of no-good half-wits, how come it’s them laughing all the way to the bank in their Ferraris and not you?