Yahoo, the media brand that so many consumers know, that includes Yahoo Finance, Yahoo Sports, Yahoo News, and other verticals, is not going away.

Oath is simply the name Verizon has chosen for its media division that will house 20 Verizon-owned media brands, including Yahoo Finance, Yahoo Sports, Yahoo News, AOL, TechCrunch, Engadget, and Huffington Post.

Think of Oath like Vox Media (the company that owns Vox.com, Curbed, Racked, and SB Nation) or Gizmodo Media (the company, formerly called Gawker Media, that owns Gizmodo, Deadspin, and Jezebel). It’s a “house of brands” strategy.

As for why Verizon chose the name Oath (rather than simply calling the media division something like, say, Verizon Media), the company is not commenting.

A spokesperson for Verizon would only say: “In the summer of 2017, you can bet we will be launching one of the most disruptive brand companies in digital.”

As AOL has publicly stated already, Yahoo Finance, Yahoo Sports, and Yahoo Mail are all sticking around after the Verizon acquisition—but now we know that they will be part of a media division at Verizon called Oath.

Disclosure: Yahoo Finance is part of Yahoo Inc, but covers Yahoo Inc as it would cover any other large public corporation.

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Daniel Roberts is a writer at Yahoo Finance, covering sports, tech, and media. Follow him on Twitter at @readDanwrite.