New Balance Numeric — Spring 2014
design and art direction
—
Continuing my work with New Balance Numeric (NB#) I was commissioned to design and art direct the catalogue, advertising and promotional material for the Spring 2014 Collection and Showcase.
New Balance has a unique heritage and a strong reputation for comfort, fit, quality and technical materials. New Balance Numeric (NB#) combines both tradition and innovation with a genuine passion for skateboarding. I was approached by NB# to develop the Art Direction for this new brand and design the first catalogue to showcase the line.
Though New Balance historically has always had numbered shoes, the Numeric line adds a name to each of the numbered models - with influence drawn from various parts of Boston. Officially, the Logan 637, Stratford 479, Brighton 344 and Quincy 254 all combine elements of their signature runner (574), but with limited stitch-lines, appropriate skate textiles and of course familiar NB design cues.