Canopy Growth's Linton: People will line up for pot like they do for iPhones on Oct. 17

“The last time we had this much of a lead on anything it involved a guy named Bell making a phone call,” Canopy Growth Corp. CEO Bruce Linton told BNN Bloomberg in an interview Thursday.

Linton added that it’s not just about getting to the market first, it’s about learning from things like clinical trials in the medicinal space and applying that knowledge to a company’s ability to execute as a brand.

With less than a week remaining before Canada officially legalizes recreational cannabis, Linton, like many of his industry peers, are shifting the focus to what happens beyond Oct. 17 as the cannabis market begins to evolve.

Cannabis Canada is BNN Bloomberg’s in-depth series exploring the stunning formation of the entirely new – and controversial – Canadian recreational marijuana industry.