Customers won't feel like they're wasting the first day of their holiday anymore

It’s the first time that a tour operator has launched this kind of concept.

Nicki Goldsmith from Virgin Holidays said: “We’ve all experienced the frustration you feel after a long flight, when you arrive at your hotel and your room isn’t ready.

“Travellers want to make the most of every moment they’re away including the all-important first day!

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“The v-hub will help make the time spent waiting time for your room as enjoyable as possible with holiday-makers encouraged to slap on their swim-gear and head straight out to Aquaventure at Atlantis.”

The v-hub follows on from other ideas that Virgin has come up with so people can enjoy every second of their holiday, such as the Departure Beach in Barbados.

Opening in summer 2018, the beach-side airport lounge will mean people can sunbathe and swim in the sea – while they wait for their flight.