George Bradt | On-Boarding Consultant

George Bradt has led the revolution in how people start new jobs.

He progressed through sales, marketing, and general management around the world at companies including Unilever, Procter & Gamble, Coca-Cola, and J.D. Power’s Power Information Network spin off as chief executive.

Now he is a Principal of CEO Connection and Chairman of PrimeGenesis, the executive onboarding group he founded in 2003. Since then, George and his partners have reduced new leader failure rates from 40% to 5% through a single-minded focus on helping them and their teams deliver better results faster over the first 100-days of a complex transition.

A graduate of Harvard and Wharton (MBA), George has written five books on onboarding, over 400 articles for Forbes, and eleven musical plays (book, lyrics and music).