Contemporarychampagne

Mercier reinvents itself in 2013

Mercier reinvents itself in 2013

Mercier reinvents itself in 2013

The Mercier Champagne House has unveiled a new audaciously modern identity that resonates elegantly with its history.

In 1858, Eugène Mercier embarked on a bold venture to make an elixir once reserved to the elite accessible to everyone. His quest for simplicity was matched only by the unyielding quality standards he set for his wines. And his success forever changed the way champagne was consumed. In 2013, Mercier is celebrating this forward-thinking spirit of the House.

Faithful to the vision of the founder, the champagne’s dress code has received a major makeover. Here, the refinement is in the details, starting with the label, whose color changes to express the characteristics of the wine. A bright red band seems to squeeze the bottle. The logo is also prominent, featuring a totally fresh typeface, both light and golden.

The graphics have also been redesigned for the neck label, foil, boxes and merchandising displays. Mercier selected illustrator David Lanaspa to create a visual that depicts the fun and authentic spontaneity created when people enjoy a glass of champagne together. The combination of powerful visual impact without being ostentatious elegantly illustrates the dynamic vitality of Mercier and its champagnes.