Back to school – feels like it happens every year. To hit the target without triggering dread or déjà vu, it’s got to feel like the first time. For an Originals BTS campaign at PacSun, we concepted and produced a video-led package that would resonate with the young Creators of today and tomorrow.

The late-summer SoCal story features up-and-coming young Creators, with an L.A. backdrop we HAVEN’T seen a million times before.