"We will build upon this expertise to help establish the nation's leading fertility care provider," said BS Ajaikumar, chief executive of Healthcare Global. The fertility services market which is unorganised in the country has started to receive attention from investors in the recent past. This month Manipal Health Enterprises announced an investment of Rs 40 crore in Ankur Healthcare, a specialty firm focused on services in areas like reproductive medicine and men's health, particularly male infertility and sexual dysfunction.