While scientists from the two companies have joined forces to create the concoction, Coca-Cola's marketing team has been dreaming up plans for a dramatic departure from its traditional distribution models.
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Already popular in Japan, so-called -"Nutraceutical" food and drinks are seen as one of the fastest growing areas of the drinks industry. Already Danone have announced a yoghurt called Essensis, claiming to nourish skin from the inside out. Sephora also sell a similar product called Borba Skin Balance waters.