Weitere Anmerkungen

This is an analytics product for the social web--I can't name our beta testers, but they include more than 10 consumer brands you've heard of.

I attached our current logo. We don't like it because we always spell the name "PageLever", and the current logo is lowercase. Also the font is too spindly (thin and tall)--it just feels "weak" for a product that a bunch of the Fortune 500 use to measure their fan pages.

Feel:
The logo should bring to mind ideas about "analytics" or "charts" or "graphs" without being completely generic. There are lots of different types of graphs and charts--for inspiration, click through the examples here: http://www.highcharts.com/demo/ I want it to be clear when someone looks at this logo that PageLever is an analytics tool that generates charts/graphs.

We want it to be friendly/curious/smart/clean--like the image you get when a bird cocks it's head and looks at you with friendly curiosity. (It's like the feel you get with the Mailchimp.com branding, except a little more intellectual/serious without being less friendly) It's okay if the logo doesn't capture all of this, but it certainly can't detract from this feel.

Needs to also feel fairly clean to fit with the aesthetic of the rest of the product. NO web 2.0 gradients.

Shape:
General shape should be rectangular or square--put the logomark in front of "PageLever" or "PAGELEVER", don't stack a logomark on top.

Could use a box with the icon in negative space, as this will give more "body" to the icon. (Meaning that the icon is white or black depending on the background color, and the box around it is colored either blue or orange. If your icon is takes up lots of room in the box, then you don't need to do this.)

Use an icon that captures "chart" or "graph"--we want it to be very clear from the logo that PageLever is an analytics tool.

Colors:
We like the blue/orange color scheme of the current logo, but will experiment with green if you want... we'll provide feedback if tones are off.