Misiona Patane Jr. has more than nine years of experience in business operations management. Since 2009, Misiona Patane has served as business development manager at Pure Pacifika, where he is responsible for implementing efficient operational practices and providing consultation in international marketing scenarios.

Since its establishment in 2004, Pure Pacifika is primarily responsible for the distribution of Noni Tonic. The tonic is derived from the noni fruit, which was a central source of nutrition to early Polynesian civilizations. Not only is noni produced year-round, it is also believed to have certain medicinal qualities. When the noni fruit is ingested, the body produces xeronine, a biochemical compound which supports numerous bodily functions. The noni fruit replenishes xeronine production when the body is under stress.

Pure Pacifika condenses the noni fruit to produce its Noni Tonic products, which are certified as organic by BioGro, New Zealand. For more information about Pure Pacifika, visit www.purepacifika.com.

As business development director of Pure Pacifika, Ltd., Misiona Patane Jr. maintains a leadership role that allows him to manage numerous divisions within a firm that imports items from the South Pacific. One of the most notable products sold by Misiona Patane is Noni Tonic, which is made from the noni fruit.

Found in the South Pacific region and Tahiti, the noni fruit comes from the noni or morinda tree, which grows to 10 feet tall. The plant bears fruit 365 days a year, and it has been exported to tropical climates around the world. Approximately the size of a potato, each noni fruit turns from green to yellow or white when it ripens.

Once ready for harvesting, it can be converted into numerous products. Companies transform noni fruit into juices, powders, dietary aids, bath gels, and soaps. With vitamins A and C and minerals, it is considered a possible health supplement. The noni fruit first received attention from the Western world during World War II, when American soldiers stationed in the South Pacific ate it. Today, it can be found through various retailers, including Pure Pacifika, which is located online at www.purepacifika.com.

A technology and business leader in Salt Lake City, Misiona Patane, Jr. made key contributions to Utah’s relief efforts following the 2009 tsunami that affected Samoa. Mr. Patane maintains a deep interest in issues affecting quality of life for children and the elderly in Samoa.

In 2009, a powerful 8.1 magnitude submarine earthquake generated a tsunami that caused significant damage in Samoa, American Samoa, and Tonga. In total, the disaster claimed 189 lives, with most of the casualties in Samoa. Twenty Samoan villages on the south side of the island of Upolu were destroyed.

In response to this tragedy, approximately 200 volunteers from the Samoan and Tongan communities in the state of Utah rallied to collect over 160,000 pounds of vital supplies. Volunteers collected life-saving food and water, along with medical supplies, tents, bedding, books, and toys for affected children. Donations from Utah traveled to Los Angeles, where they were combined with supplies collected by the local Samoan community prior to airlift to Apia, Samoa, and shipment to Niua, Tonga.

Thanks to the combined efforts of the community and government officials, including Secretary of State Hillary Clinton, those affected by the tsunami received essential relief supplies. This show of support supplemented international aid provided by governments and humanitarian organizations.

Business executives focused on company development often take a look at corporate synergy. This term refers to increasing productivity and output from existing branches, divisions, or units within the company by streamlining practices. For business development managers such as Misiona Patane of Pure Pasifika, increasing synergy is important to corporate growth. Pure Pasifika relies on Patane to create synergy to aid progress.

There are three types of business synergy for companies to focus on:

1. Operational synergy deals with streamlining the production aspects of the business. This branch makes sure that two divisions within a company do not work on the same product in tandem. Instead, they pool their resources to create one superior result.

2. Financial synergy ensures that monetary resources are being properly distributed and cash is not being diverted to fund the same initiative twice. It can also guarantee that a unit in a period of growth is properly financed while other divisions with excess resources have their budget adjusted to reflect their true needs.

3. Managerial synergy will put the proper leadership in place. Sometimes this means moving an executive from one area that is thriving to an area that is struggling.