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Strongco Announces Addition of Konecranes to Its Product Offering

MISSISSAUGA, ON, July 14, 2014 /CNW/ - Strongco Corporation (TSX:SQP) announced today it has been granted exclusive distribution
rights for the Konecranes line of heavy lifting equipment in Alberta,
Saskatchewan, Manitoba, Nunavut, Ontario, Quebec, New Brunswick, PEI,
Nova Scotia, and Newfoundland and Labrador.

The agreement includes the complete line of fork lift trucks with
lifting capacities ranging between 10 and 65 tons, empty and laden
container handlers with lifting capacities ranging between 8 and 46
tons, and three main types of reach stackers, all servicing the
manufacturing, shipyards, ports, terminals, heavy-concrete and
steel-handling industries. Konecranes is the world's leading provider
of lifting equipment and associated services, designing, customizing
and manufacturing lift trucks for demanding applications for more than
50 years.

"We're pleased to have Strongco support our product line," said
Phil Stevens, North America Region Director, Konecranes, Inc. "This
partnership offers us a significant platform to supply our products
throughout Canada, backed by Strongco's branch network across the
country."

"The addition of Konecranes is consistent with Strongco's strategy to
expand our position as a leading equipment dealer representing globally
recognized brands," stated Bob Dryburgh, President and Chief Executive
Officer of Strongco. "Their respected range of equipment for the
intermodal industry is an excellent complement to the lines we
represent in our Crane Business Unit, and broadens the choices we offer
our existing and new customers."

About Strongco Corporation

Strongco Corporation is a major multiline mobile equipment dealer with
operations across Canada and in the United States, operating through
Chadwick-BaRoss, Inc. Strongco sells, rents and services equipment used
in diverse sectors such as construction, infrastructure, mining, oil
and gas, utilities, municipalities, waste management and forestry. The
Company has approximately 750 employees serving customers from 27
branches in Canada and five in the United States. Strongco represents
leading equipment manufacturers with globally recognized brands,
including Volvo Construction Equipment, Case Construction, Manitowoc
Crane, including National and Grove, Terex Cedarapids, Terex Finlay,
Terex Fuchs, Terex Trucks, Ponsse, Fassi, Allied Construction, Taylor,
ESCO, Dressta, Sennebogen, Jekko, Takeuchi, Link-Belt and Kawasaki.
Strongco is listed on the Toronto Stock Exchange under the symbol SQP.

About Konecranes

Konecranes is a world-leading group of Lifting Businesses™ offering
lifting equipment and services that improve productivity in a wide
variety of industries. The Company is listed on NASDAQ OMX Helsinki Ltd
(symbol: KCR1V). With over 12,000 employees at more than 600 locations
in almost 50 countries Konecranes has the resources, technology and
determination to deliver on the promise of Lifting Businesses™.

Forward-Looking Statements

This news release contains "forward-looking" statements within the
meaning of applicable securities legislation which involve known and
unknown risks, uncertainties and other factors which may cause the
actual results, performance or achievements of Strongco or industry
results, to be materially different from any future results, events,
expectations, performance or achievements expressed or implied by such
forward-looking statements. All such forward-looking statements are
made pursuant to the "safe harbour" provisions of applicable Canadian
securities legislation. Forward-looking statements typically contain
words or phrases such as "may", "outlook", "objective", "intend",
"estimate", "anticipate", "should", "could", "would", "will", "expect",
"believe", "plan" and other similar terminology suggesting future
outcomes or events. This news release contains forward-looking
statements relating to the expected trading of common shares of
Strongco on the TSX, and such statements are based upon the
expectations of management.