To Serve Sublime

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I ... this is rich Murray some the other to Barron's comes I'm I'm sitting was Danny Meyer the chief executive of the Union Square hospitality core ... Danny of course is one of the ... most revered ... receptors in New York City but he also is equally well known for is the philanthropic ... works ... but Danny oh we're talking about aam ... employees and getting the best employees the company how this your philanthropic works that need to fit in ... with the peak the company ... making a profit ... and having the best employees we actually don't even know how to separate the two because we think that ... in our business just like and so many other businesses ... people are gonna come because they heard the product was reeling you may come as you read or roast chicken was really great ... but ... whether I like ... the North wing drilling write this data from ... Kantar thank really awesome ... as much his point ... the chef and I are proud of the scheme is falling twenty other chefs and see ... who would say well my speeches is good ... soapy and again will we learn is that you know it's it's gonna be as good as we can think of them ... but at least as important as how to how do you feel ... based on the hospitality of our staff members exude ... and so what we've learned time and time and time again ... is that ... the number one thing we can do competitor fleet to attract the best staff members ... he is to give them ... aam ... three ways that they can volunteer in our community and I know that sounds apps like crazy it's a ... you mean you're going to get better people because in addition to working ... however many hours a day for their paycheck ... you're asking them to volunteer ... in the answer is yes ... we find it that the best human beings who won team of themselves ... one and you even more be on the four walls of our restaurants ... so is the idea that's one thing to serve ... his the Fed that is consistent both in philanthropy and in the business could not agree ... more ... I ... um ... no I personally about a hostile your your hospitality and that's what is that ... all I was thinking of a few years ago and that what we do comes into a family of switches say that ... of the five stakeholders that we share with every other this summer ... we just happened to prioritize them ... us first ... our customers second our community Lerner suppliers for it ... and our investors fear ... and we knew this nozzle in your list ... but as a ... as an ecosystem it's a cycle become a virtuous cycle of light and hospitality ... we're buying ... the better it feels to work ... for us ... the greater the chance ... that the staff members are to deliver superior product with yes men ... and then the more we invest in our communities and in our suppliers the more we find we have left over for our customers ... season for investors ... I wanna put this can attest to find out more hummus is playing in the open market ... but put together a list of twenty public companies that prioritize ... and exact same way there's a lot more than just twenty companies ... but if you look for and what would be some among the women of um some companies you may have heard of would be to pull a whole foods ... American Express Southwest Airlines have to companies like that ... on and ... if you take a look at that market basket of public Stocks married ... relative to Standard in porous going back to ... ride around when the recession into thousandeight ... it has ... grammatically outperformed ... the hall and I think it's an important thing for corporate America one camp which is that ... more more ... companies are being judged not just because they are the best product that ... I'm aiming for stakeholders feel in the process of selling them for another way this is great value in money will find its way to ... seems to ... um ... no I believe in the philanthropic picture I want you to picture me on this and you have an option coming a wine auction coming up so and give us your best shot ... will the wine auction is taking place this weekend and this weekend so that it sells this is this of this is going up on Wednesday so ... going up on Wednesday I want you in your on the many viewers ... to go to the fine intervention ... Iran is a wine auction ... that has been supported by the Greek wineries of the world not just America ... some of the great chefs and restaurateurs of our country ... and you can bid on any of these items ... Sotheby's has underwritten for us ... and a hundred percent of the money we raise is going to the mayor's fund ... for the advancement of New York ... to be used for people whose lives are affected by Sandy ... so we just give you a tip on the palm making money and now Oregon and give you know we just gave you a follow up on how to spend thanks so much for