The best one in my sense...
i love this concept, because it speak of the easy side of the product.

FOR MarioLuigi Bros : I think you're not fair :
The visual you show is exactely at the inverse : it (Clorox) shows the origine of the task.
And doesnt speak about the efficacity of the product. (effortless here)
Here i think you are wrong... or, if you are clever, (and i have no doubt on this) not fair ;-)