an introduction to petmillions.com
petmillions is the worlds premier pet photo contest, where every month, members will battle it out to gain entry into our Grand Final for a chance to win up to $1,000,000! They must use use their skill to gain as many votes possible for each of their pets entered into the contest. petmillions supports leading animal charities, and we aim todonate a total of over $600,000 to our animal charity partners.

petmillions industry facts
although we are a nation of petlovers, there are still exceptions to the rule. petmillions aims to help all those animals who's only voice is through the amazing work that our charity partners undertake. You can find more pet facts at http://www.lifestylepets.org.

USA facts

39% of U.S. households own at least one dog. There are approx 65 million owned dogs

2004 America pet owners spent an estimated $34.3 billion on their pets, a large majority of this due to dog fencing

18% of owned dogs & 16% of owned cats were adopted from an animal shelter

34% of U.S. households own at least one cat. There are approx 77.6million owned cats

Austraila facts

¼ of all households on Australia own a Cat!

UK facts

The global pet food market is highly competitive and lucrative. In the UK alone it is worth close to £2billion

6.1m dogs are kept in households throughout the UK

7.5m cats are kept in households throughout the UK

(Source: http://www.hsus.org)

petmillions statistics and demographics

our contest is open to over 18's, however we are aware that the concept will attract a younger audience. through our registration we will segment users by gender, location & age (Under 18, 18-24, 25-29, 30-34, 35-39, 40-44, 45+).

though our registration system, we will acknowledge a parent opening a membership on behalf of their child. there are opportunities to target this market. our audience is roughly split by

UK: 25%
US: 55%
Canada: 8%
Europe: 6%
Australia: 5%
Other: 1%

traffic stats will be announced shortly

petmillions advertising and sponsorship

we offer advertising in the following channels;

site header (except homepage for new users) - 728x90 leaderboard

account login 120x600 sky and 300x250 mpu

entry form submission page 300x250 mpu

voting page left and right aligned sky scrapers 120x600 and right up to 160x600

internal messaging system inclusion on our HTML email sent through our unique messaging system, which must be opened before a user can access their 'account area' and check on the status of their entries.

solus HTML email sent through our unique messaging system, which must be opened before a user can access their Account Area and check on the status of their entries.