#mygaypride Campaign

Project Details

#mygaypride – Summer 2015

#mygaypride was a ground-breaking campaign that brought together LGBT and allied travel bloggers to experience the gay pride celebrations across Europe’s best cities. The bloggers visited and promoted both gay-friendly destinations and cities fighting for LGBT acceptance.

Objectives

Enlist 100+ ambassadors across the world to participate in the campaign at their local prides

Pride celebrations are important public statements of LGBT rights, acceptance and the continued fight for equality. We believe there is no better way to spread this message than visiting these host cities during pride to increase the visibility of LGBT travel and acceptance through our inspiring, digital storytelling.

These 8 cities were included in the #mygaypride summer campaign

Destinations

EuroPride Riga (Latvia), June 19th – 21st

CSD Berlin (Germany), June 26th -29th

Barcelona Pride (Spain), June 24th – 29th

CSD Cologne (Germany), July 3rd – 6th

Ibiza Gay Pride (Spain), July 8th – 13th

Stockholm Pride (Sweden), July 29th – August 3rd

Copenhagen Pride (Denmark), August 14th – 16th

Benidorm Pride (Spain), September 9th – 14th

The #mygaypride campaign generated numerous benefits and incredible exposure for all partners and destinations.