You take the good, You take the bad, You take them both and there you have the facts of life... on the Web.

Friday, March 7, 2008

WWW.BARACKOBAMA.COM

Looks like the Dem's are 0 for 2 this year. Not only did Obama GOALLCAPS but he included the dubs. With a name as hard to spell as Barack Obama, if they want to really to leave a lasting impression (like their campaign slogan does) the URL needs to be easier to read.

For all the polling these guys do, they could've taken a few minutes to gauge voter response to WWW.BARACKOBAMA.COM vs. BarackObama.com. Methinks there'd be no need to check the exit polls on this one. It's the latter in a landslide. If only everything in politics were this cut and dry.

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Your URL, My Passion

I am a nerd. I'm that guy who pronounces URL like the Duke of. I clap when I see a good URL and I cringe when I see a bad URL. My mission here is to give businesses some guidance when choosing and promoting their URLs so they don't waste the money they've already spent on this here Internet fad. Enjoy!

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Do's1. Whenever possible, use YourBrandName.com.2. If .com is not available, use YourBrandName.net.3. If .com and .net are taken, find a new brand name. Seriously.4. Use YourSlogan.com when running an integrated media campaign.5. CapitalizeTheFirstLetterOfEachWord and/or UseDifferentColorsOrBoldToHelpEachWordStandOut

Don'ts1. Don't use acronyms, abbreviations, or numbers unless your brand is widely known as such.2. Don’t use YourProduct.com or YourCategory.com as a replacement for YourBrandName.com. They should be used only as supplements.3. No-hyphens/or slashes.4. Don't include www (aka dubs) when displaying your URL. We know to go to the World Wide Web to find you.5. Don't include http://. If your audience isn't Web savvy enough to know where to type the URL, you shouldn't have a website.6. don'tusealllowercase (canyoureallytellwhereonewordendsandthenextbegins?)7. DITTOFORALLUPPERCASE8. Don'tStaggerWordsOnSeparateLines9. DontUseWordsThatllRequireApostrophes10. Don't bury your URL at the bottom of an ad. I'm the only nerd running around with a 10x zoom lens to find URLs.

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Please note: I'm a marketing guy, not a lawyer. I am not aware of any copyright laws I am violating by posting graphics and pictures of URLs that are in the public domain to GoodURLBadURL.blogspot.com. That said, if you own any of the URLs I've posted and feel that I am infringing on your trademark, please contact me and I will remove any offending material promptly.