Japanese Saké Koi Video

It’s not often you can say a product is incomplete without its packaging. But feast your eyes on this gorgeous presentation of Nishikigoi saké, whose name is Japanese for the colorful koi fish we know stateside. A simple-yet-distinctive die-cut window in the box designed by Bullet Inc. transforms an already beautiful red-on-white bottle within into an intriguing three-dimensional imitation of the saké’s namesake fish.

“Because ‘Koi’ has a unique bottle appearance it is able to appeal to the people who don’t drink saké much,” says Bullet Inc. Art Director Aya Codama, before adding, “Of course saké lovers are also our main targets.”