…If you remember back to the second chapter…where we discussed eVars and s.props, then you may…have a pretty good idea of what you can…find in the custom conversion and custom traffic reports.…If you remember, a conversion variable, or an eVar, is…often used to give additional context to a conversion event.…Let's take a look at the example of an e-commerce order.…I might want to know more context about those orders,…like what payment methods are being used most frequently.…And assuming my implementation team has included an eVar for this and it's…been set up and configured correctly, you would be able to go into the…custom conversion report and find a payment methods report to look at how…order and revenue metrics break down across…the different values of this conversion variable.…

In short, I could use this to understand which payment gateways I want to…continue to offer and pay for and look at which ones my visitors aren't using.…In this example, you can see that the implementation…also includes things like, in-store pickup and gift certificate redemptions.…

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Released

6/23/2014

Adobe Analytics is a powerful analytics package for measuring the performance of websites and marketing campaigns, and this course will help you quickly put it to work for you. Starting with a brief overview of key concepts, analytics expert David Booth explores the reports, dashboards, and tools of Adobe Analytics, and shows how to set up and track campaigns and how to best leverage Report Builder. He'll also show how to create and interpret mobile, video, path, visitor profile, retention, and other popular reports, and use the powerful custom segments and calculated metrics features.