Last
week Samsung Electronics premiered its Onyx Cinema LED display at the 2018 CinemaCon
in Las Vegas, giving a brand new identity to a technology that already has
generated significant interest and praise among theater operators and moviegoers.

Inspired
by the gemstone of the same name, the Samsung Onyx brand alludes to the
display’s ability to showcase cinema content with true, deep and realistic
black colors. When combined with an infinite contrast ratio and specialized
low-tone grayscale settings, this pinpoint representation produces brighter and
more detail-rich content that further makes viewers feel a part of every scene.

The Next Generation of
Cinema

Available in variations extending
between 16.4ft in height and 33.8ft in width, the Samsung Onyx display
accommodates any venue configuration while delivering visual quality, technical
performance and reliability beyond that of traditional projector-based
operations. With the 4K model earning validation as the world’s first Digital
Cinema Initiatives (DCI)-certified theater display, the Samsung Onyx translates
the combination of advanced LED and High Dynamic Range (HDR) picture quality to
lifelike big screen content.

“By aligning brilliant, uniform
color presentation with LED picture quality and crystal-clear audio, the
Samsung Onyx screen invites movie enthusiasts into the most immersive and
memorable viewing arena available and repositions the theater as an
entertainment haven,” said Seog-gi Kim, Executive Vice President of Visual
Display Business, Samsung Electronics. “We are thrilled to deliver a new and
exciting theater experience to operators, managers and consumers around the
world, and we look forward to working further with leading movie industry
decision-makers to usher in the next generation of cinema.”

CinemaCon 2018 attendees were
also among the first to experience the Samsung Onyx’s powerful multi-sensory
viewing environment. Each Samsung Onyx screen features state-of-the-art JBL
Sculpted Surround TM sound from HARMAN’s JBL Professional brand, bringing
scenes to life through clear and consistent audio. This integration enhances
the listener experience while expanding the audio “sweet spot” within Onyx
theaters, and ensures that all attendees can enjoy the same exceptional audio
presentation regardless of seat location.

“JBL Professional’s legacy dates
back to the infancy of talking motion pictures and has been at the forefront of
the industry’s sound recording and amplification innovation for the past nine
decades, twice earning Scientific and Technical Awards from the Academy of
Motion Picture Arts and Sciences, making it the preferred brand for cinemas all
over the world,” said Mohit Parasher, Executive Vice President of HARMAN and President of
HARMAN Professional Solutions. “Bringing the ground-breaking
technology of the Samsung Onyx Cinema LED screen together with HARMAN’s
innovation of the JBL Sculpted Surround system delivers the ultimate and
unmatched audio visual audience experience.”

Samsung also previewed the
Onyx’s 3D screen capability at CinemaCon 2018. The 3D Onyx Cinema LED screen accomplishes
the uncanny feat of making 3D movie content even more realistic through
enhanced brightness and consistent color amplification. Glass-wearing viewers
now can enjoy subtitle text, images and even minor visual details with
unprecedented clarity and without the dark, blurry shadowing and potential
dizziness that can occur in traditional 3D movie theaters.

A Worldwide Blockbuster

The Onyx’s debut at CinemaCon
2018 comes as Samsung continues to expand its presence among global cinema
operators and audiences. Last week, Samsung and partner Moving Image Tech (MIT)
opened the doors to America’s first U.S. Onyx Theater in Los Angeles at Pacific
Theatres Winnetka w/XD.

“As the heart of the American
film industry, Los Angeles is an appropriate and symbolic location to introduce
a game-changing technology for movie producers and consumers in the Samsung
Onyx,” said Ron Gazzola, SVP,
Sales and Marketing, IT B2B Division at Samsung Electronics America.
“We are excited to revolutionize the cinema experience and look forward to
sharing the Samsung Onyx with wider audiences both in the U.S. and throughout
the world.”

You can see Samsung’s complete, state-of-the-art
line-up of consumer televisions at any of the five conveniently-located Video
& Audio Center Technology Showcases throughout the Los Angeles area, or by
visiting our website here: Complete
Samsung 2018 TV line-up.