The science behind the news + Entertainment

Not if you're a television executive, as demonstrated by the stellar ratings for the weekend showing of I'm a Celebrity Get Me Out of Here! in which glamour model Jordan and glamourless mum Kerry McFadden feasted on a selection of live jungle creepy-crawlies.

To the untrained eye, it's a tough job picking a winner from the 10 has-beens, never-beens and surely-never-should-have-beens lined up to take part in the new series of I'm a Celebrity, Get Me Out of Here.