Streetwear and Sneaker Brands Head to Dubai for Sole DXB

The Middle East, particularly Dubai, has become an important region for luxury brands over the past few years, but it's becoming an increasingly important market for streetwear labels and athletic companies wanting to take advantage of Dubai's popular mall culture - Nike opened a 35,400-square-foot store last weekend at the Dubai Mall for example. But with a market of shoppers that skews young, brands are wanting to foster a direct connection not just by selling to the region but engaging with it.
One way they are able to do that is via Sole DXB, an annual footwear, music, art, and...Read more ...