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Web 2.0 for Community EngagementCentre for eCommerce and Communicationswww.cecc.com.au

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Web 2.0• Integrating existing Web 2.0 technologies provides for the development of products that are both familiar and intuitive to the end user.• Those unfamiliar with a particular Web 2.0 technology benefit from using a quality product that has been designed and developed for a specific purpose.• Those familiar with a particular Web 2.0 technology, in addition to the above, have the advantage of not having to relearn how to undertake the same task in a new system.

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Blogging Platforms• Blogging platforms can be used to engage users • Blog ‘posts’ are generally more conversational than traditional static website content. • Provide a simple interface for users to comment and ask questions about the content provided to them. • Support content writers in producing more content, more often.

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Examplewww.bcg.org.au/wildlife_pondsThe Wildlife Ponds Blogallows BCG to provideupdates specific to theproject.By utilising the Wordpressblogging software, projectstakeholders can easilyinteract with each other.Questions can be posed. Blogsubscribers can submitresponses.Evidence of interaction canencourage others to joinconversations about issues ofinterest.

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Discussion forums areamong the mostestablished web 2.0 tools.Discussion tools can be setup in a variety of waysdepending on project goals.Moderators may set up anumber of topics to guidediscussion.Participants can respond toestablished discussionthreads or start a new topic.Reponses can bemoderated.

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Contributions from projectstakeholders can take manyforms.Web 2.0 tools can supportsharing of content includingphotos and video.Birchip Cropping Group havebeen using YouTube andFlickr to support members incontributing content.The goal has been to makethe process as possible.Training workshops havealso been held to buildmember confidence andskills.

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Audio sharing has also becomemore common due to the rise ofWeb 2.0.There is an opportunity fororganisations to establish newengagement approaches thatsupport participation andcommunication online.Web 2.0 service iPadio can supportusers in publishing audio contentsimply by phoning a number andrecord a message.Using the iPadio tool you can listento the audio or read the text which istranscribed.

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Social networking is anumbrella term forclassifying the way inwhich people interactusing Web 2.0technologies.The recently launchedNACLC websiteharnesses the power ofWeb 2.0 and socialmedia.NACLC Bruce is regularlytweeting and blogging topromote knowledgesharing across thecommunity legal sector.

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Mapping options provide newways to visualise and interactwith data.Web 2.0 approaches thatinterface with Google Maps arebecoming more common.This type of technology isbeing used by BCG to engagemembers.Research data has been linkedto a map of regional wildlifeponds.Users can add to this data withcommunity contributedobservation data.