Emirates announces further expansion of its Arabic Inflight Entertainment from July

13 June 2013

DUBAI, U.A.E., 13th June 2013:Emirates, one of the world’s fastest growing airlines today announced an extended range of Arabic programming on its award-winning ice Digital Widescreen inflight entertainment system from July onwards.

The added content represents an impressive increase of 50 per cent more movie content and a near doubling of TV content compared to the same period in 2012. This equates to over 200 hours of movies and TV being available by August 2013 to keep Emirates customers fully entertained over the busy Eid Al Fitr travel period.

The programming is continually refreshed so that frequent travellers can expect to see around a third of the content updated every month. Content highlights include the popular satirical series Boqaat Dhaw, Ramadan Mat Jo return to keep our younger passengers entertained and two complete 30-part TV series, Znoud El Sit Season 2 and Ahla Al Ayam, will feature in August, a world airline entertainment exclusive to Emirates.

The variety of entertainment is impressive, with Emirates’ ice Digital Widescreen system offering passengers over 30 Arabic new release and classic Movies, 150 hours of TV and more than 50 Arabic music and podcast options including channels dedicated to Classical Arabic, Arab Beat, Rai, Khaleejeyah, Popular Arabic and podcasts.

“Emirates recognises that excellent and varied inflight entertainment is important to our passengers and we always strive to deliver the very best content available”, said Patrick Brannelly, Vice President Product, Publishing, Digital and Events, Emirates. “This new season of Arabic entertainment shows our commitment to delivering a fantastic choice of new and well-loved content to our Arabic speaking passengers. We plan to maintain this incredible level of choice as the standard in future, not just over the coming months.

Emirates’ reputation for innovation in the field of inflight entertainment continues in July when it launches a new selection of Bollywood hits dubbed into Arabic. The selection includes: Bachna Ae Haseeno, Dhoom, Dostana and Rab Ne Bana Di Jodi starring Ranbir Kapoor and Shah Rukh Khan. This new addition follows on from the 2012 introduction of TV box sets, allowing passengers to watch an entire series on their flight.

This expansion is just part of the continuous refinement of ice Digital Widescreen as a whole which has helped Emirates win the World’s Best Inflight Entertainment awards at the World Airline Awards for eight consecutive years. In future months more content will be added to all sections of ice Digital Widescreen’s movie, TV and music and podcast selections.

For further information about ice Digital Widescreen, and to see the entertainment available on a particular flight, please visit www.emirates.com.