La Perla brings Italian style and sophistication to Australia

Iconic luxury Italian lingerie brand, La Perla, is set to open its first Australian store in August 2013 at Sydney Airport’s T1 International Terminal.

Offering Australian and international travellers a sophisticated and romantic shopping experience, the store will stock La Perla’s exquisite range of underwear, beachwear and nightwear, alongside its Nero Perla range for men. Shoppers will be able to benefit from Sydney Airport’s tax and duty free pricing in T1.

The Sydney Airport space is La Perla’s 130th store worldwide since the first handcrafted corset boutique was opened in Italy in 1954 by Ada Misotti. The name La Perla was inspired by the jewel-lined case with red velvet in which Misotti‘s first creations were transported.

The brand is now a global icon of fashion and luxury, renowned for its exceptional craftsmanship and use of the finest fabrics, to create garments adored by fashion conscious shoppers around the world.

Sydney Airport retail general manager Andrew Gardiner said: “Some 37 million passengers from around the world pass through Sydney Airport a year. We are committed to increasing the range and variety of retailers, particularly in T1, and our purpose is to enhance our customers’ journey from home to plane.

“Combined with other Australian-firsts, such as Victoria’s Secret, and world-firsts such as the Lonely Planet concept store, the arrival of La Perla will ensure Sydney Airport continues to be a world-class shopping destination in its own right,” added Mr Gardiner.

Managing director of La Perla Asia, Andrea Bonardi, said: “We are excited that Australians will get to experience the unique, sophisticated craftsmanship of La Perla on home soil, as previously they’ve had to travel overseas. I’m confident the romantic and intimate design of the store will capture the essence of La Perla and seduce Australian shoppers, as it has done the world-over.”