Disney asked us to help promote their newest mobile title, Emoji Blitz. We accomplished this by creating an interactive influencer program with real world engagement and an online activation.

CLIENT

PROJECT TYPE

Influencer Content Campaign

01

Boardwalk Blitz

Stuart Edge

2.5M

177K

43K

Influencers

Maddie Jane

1.4M

1.37M

320K

We hit the streets of New York’s Time Square and Downtown Disney in Anaheim to interview fans and let them know about Emoji Blitz. The interviews were hosted by Stuart Edge and Maddi Jane two influencers that reach perfectly into the target audience.

The hosts surprised people on the street with trivia about Disney characters, connecting fans to the game. This allowed the audience to be entertained while learning about Emoji Blitz in an unobtrusive way.

Integrating Brand

In each video, we customized all the motion graphics, sprite animations, and emoji expressions that reacted dynamically to the participants answers, this is how we subtly messaged Emoji Blitz without interrupting the high-energy of the hosts.

After building massive awareness we drove downloads by creating an interactive Leaderboard Challenge. We partnered with popular mobile gaming influencers as they challenged their fans to beat their high score in Emoji Blitz.

Fans are encouraged to download the game and try to beat the high score

Fans post their high score in the comments section

03

User Acquisitions

With the videos completed, we maximized awareness across Disney’s fan base and the targeted audiences from our influencers. We accomplished this by creating and distributing static assets and highlight videos. Partnering with Disney’s media team we provided custom assets utilizing footage from the influencers that would reach directly to their audiences organically.