Ford EcoSport Review & Pictures

. This is a discussion on Ford EcoSport Review & Pictures within Official Road Tests. Part of The Automotive Reviews category; Chat Transcript with Ford Executive regarding Price hike:
Look at the ARROGANCE:
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You will be assisted by 'Iftikar'
Iftikar: Welcome To Ford India! How may I assist you today?
Pradeep Niranjan: can you help me with the details of price hike which was announced by ford today
Pradeep Niranjan: Is it applicable to fresh bookings or to pending bookings aswell?
Pradeep Niranjan: I booked my vehicle on 25th June EcoSport. Ford inefficiency has not yet delivered my vehicle. Will I be protected from price hike?
Pradeep Niranjan: Are you there?
Iftikar: Pricing at the time of delivery is prevalent
Pradeep Niranjan: Thank for penalizing me because of your inefficiency. I am going to cancel the booknig as a mark of protest.
Iftikar: If you desire to revoke your booking due to change in prices, please contact your dealership. We will however waive off the cancellation charges.
Pradeep Niranjan: when the pricing hike details will be available>
Pradeep Niranjan: to the dealrship
Iftikar: Thank you for waiting. I'll be with you in just a moment.
Pradeep Niranjan: hold on
Iftikar: Our dealership will be contacting our customers to inform them of the new prices effective Sep 6
Pradeep Niranjan: so can you confirm there is no price protection given to customers, even to those who pre-booked?
Pradeep Niranjan: Can you also confirm, how much is the price hike for a Disel Titanium EcoSport?
Iftikar: No. Pricing at the time of delivery is prevalent. The new pricing will be applicable for vehicles delivered from Sep 6. . In case you would like to cancel your booking, your dealer will waive off the cancellation charge and refund your booking money.
Pradeep Niranjan: I don;t want to thank you for this.

Please wait for a Ford Consultant to respond.
You will be assisted by 'Iftikar'
Iftikar: Welcome To Ford India! How may I assist you today?
Pradeep Niranjan: can you help me with the details of price hike which was announced by ford today
Pradeep Niranjan: Is it applicable to fresh bookings or to pending bookings aswell?
Pradeep Niranjan: I booked my vehicle on 25th June EcoSport. Ford inefficiency has not yet delivered my vehicle. Will I be protected from price hike?
Pradeep Niranjan: Are you there?
Iftikar: Pricing at the time of delivery is prevalent
Pradeep Niranjan: Thank for penalizing me because of your inefficiency. I am going to cancel the booknig as a mark of protest.
Iftikar: If you desire to revoke your booking due to change in prices, please contact your dealership. We will however waive off the cancellation charges.
Pradeep Niranjan: when the pricing hike details will be available>
Pradeep Niranjan: to the dealrship
Iftikar: Thank you for waiting. I'll be with you in just a moment.
Pradeep Niranjan: hold on
Iftikar: Our dealership will be contacting our customers to inform them of the new prices effective Sep 6
Pradeep Niranjan: so can you confirm there is no price protection given to customers, even to those who pre-booked?
Pradeep Niranjan: Can you also confirm, how much is the price hike for a Disel Titanium EcoSport?
Iftikar: No. Pricing at the time of delivery is prevalent. The new pricing will be applicable for vehicles delivered from Sep 6. . In case you would like to cancel your booking, your dealer will waive off the cancellation charge and refund your booking money.
Pradeep Niranjan: I don;t want to thank you for this.

This is outright arrogance to say the least. They shouldn't have increased the prices but given that all other companies have increased the prices, its inevitable. Price protection is very crucial here.
You don't leave this as such quantized. Why don't you mail a copy of this to ford directly.

Why should I pay more for Ford's own inefficiency in delivering a pre-booked vehicle?
Dollar was already at 61 when ES was launched and some fluctuation must already have been anticipated. So the pricing must have been decided accordingly.

This is simple a case of being greeeeedy.
That too while being inefficient.

Sardaar , tu to gayo!

this is expected ! , everyone knew ecosport prices will be hiked after few months.
ecosport ,have have been launched when dollar is 61 , but those vehicles were made in factory when dollar is at 57 rupees. even our economists never predicted that indian rupee will reach all time low .

Arrogant to say the least. As they are waiving off the cancellation charges, I'm sure lot of guys will cancel.

But don't worry - wait for Auto Expo '14. After the slew of new launches in B2 and C1 segment, the very same Ford guys will be reopening their old cancelled booking excel sheets and making calls every week to get those old customers back.

This is outright arrogance to say the least. They shouldn't have increased the prices but given that all other companies have increased the prices, its inevitable. Price protection is very crucial here.
You don't leave this as such quantized. Why don't you mail a copy of this to ford directly.

Companies have increased prices? No most Indian OEMs are giving discount due to the slump! The did try to increase the price a little due to higher input costs but most are giving very good discounts far out weighing the increases currently to beat the competition in the decline.

Only US based companies doing business(read selling) outside the US are hit & so they are increasing prices. I know this is not being literally imported however can be treated as one.

Refer below(also pasted specific part) Basically if Ford needs to see the same profit in $ terms as before then it has to sell for a high price in Rs due to the devaluation!

Along the same lines, a stronger dollar reduces the competitiveness of US goods that are sold outside of the US. When the US dollar strengthens, foreign trade partners will have to pay more euros and pounds in order to make up for the appreciated dollar when they import from the US. Subsequently, the increase will lead to a decline in demand as American made goods become less attractive to buy at the consumer level. This slump in demand will ultimately translate into thinner profit margins of manufacturers and producers in the US, depleting expansion potential in the country. The result in the longer term will be slower growth even as US consumers up their near term standard of living.

so, rupee is on all time low and manufacturing costs had increased and ford hiked prices . some feel cheated . no offence but facts

Would you still laugh the same way if because of the same rupee crumbling and bad economy you lose your business OR job and your colleagues/fellow businessmen laugh at you?
And this can happen, indeed. These are also just facts.

Another fact is that Benz and BMW have hiked the prices by 5%. These two have much much lower level of localization than Ford. So I think Ford's hike is not entirely caused by the rupee fall. There is also an element of profit making here. Now I don't think profit making is evil; but Ford needs to be prepared for lower volumes as a result.

Trend and Ambient trims of Ecosport have much fewer imported components than Titanium ones. If rising cost of imports was the main reason, then the hike in Ambient/Trend should have been much lesser %age wise, than the hike in Titania trims.

I also hope Ford's Indian suppliers and ancillary industries likewise hike the rate they charge to Ford quoting Ford execs' own statements as reason for the hike.

Now is the right time for Duster to give some discounts. Price Duster RxL(O) at 12.7 lacs instead of 13 lacs and throw in some concessional finance offers; and suddently the new 11.6 lac on-road price for Ecosport Titanium(O) Diesel will start looking much less appealing to a segment of customers that needs space.

@MSN1 : Friend you are a borderline case as you must've already paid ? I assume you just escaped the hike ?

I booked Titanium(D) on 28th June @ 8,86,280/-, from Gateway Ford, Siliguri (WB).
Now the price which I got from ford,s website is 9,28,230/- a hike of 41,950/- which will go up to 48000/- on road.
I was promised by my dealer at the time of booking that I will get the delivery on 6th september, but yesterday when I called they are making excuses and saying they will deliver it within September.
Just now I got the information about new price, I think I will cancel my booking or wait till september end if they deliver the car at the price which is mentioned at the time of booking.