Let the Games begin

I first posted this on our Publicis Digital blog. It was a follow up to a joint Mojo & Zenith Optimedia session on ‘Understanding gamers and great games’ and is a pretty well-curated group of game trailers, courtesy of my colleague Nat Jones. A collection of videos that have in the past and recently stirred gamers’ hearts and minds.

First up, the big one, the Mac Daddy of ego-shooter games, ‘Call of Duty’ in its new iteration Black Ops 2 has aficionados fumbling for their wallets.

Limbo is one of the most atmospheric, monochromatic and unusual jump and run adventures of recent times.

Even more challenging in terms of navigation is ‘The Unfinished Swan’ in which paint splatters that you need to throw in front of you, lead the way.

Journey lets users start a mission to reach a mountain top with the help of co-players. The clou: all you can communicate with is a single sound. Morse code anyone?

Even if you don’t know who or what Rayman is, the Origins edition makes for entertaining viewing.

In Gamers’ talk ‘Fez’ is a ‘platformer’ in which you need to figure how to get across structures and buildings. The game is reminiscent of classic 8-Bit arcade games, albeit in a warped version.

OK, as a last treat, this is a big step into fantasy game nerds’ territory. But if you have ever heard of the 1980’s craze ‘Dungeons & Dragons’ you will appreciate the jokes, played out by characters from the ‘Summoner’ game.