AMD must count 2014 as one of its better years already, due in most part to the millions of PS4 and Xbox One consoles flying off store shelves. But its main business remains the components that go inside our PCs, and in particular processors and graphics cards. However, AMD isn’t a company to shy away from slapping its name on new products, and it looks like we are set to get an AMD-branded SSD soon.

AMD is apparently working with Toshiba to create a new range of SSDs. They will take advantage of Toshiba’s 19nm NAND memory chips, which will be combined with an OCZ controller. The end result being a fast and reliable SSD carrying the AMD name.

Why would AMD want to enter such a cutthroat market where very little profit exists? According to Fudzilla, it’s all about bundles. Business customers and OEMs place orders for components in the thousands, and they want the best bulk price possible. Although there may not be much profit in the sale of a single SSD, it soon adds up in bulk sales. AMD already sells bundles of CPUs, GPUs, motherboards, and memory, so why would it want customers to go elsewhere for storage?

With that in mind, adding an SSD option and matching or even undercutting the competition’s prices makes a whole lot of sense. From the customer’s point of view, if the price is reasonable they may as well source storage from AMD, too.

With that being the case, we should probably expect mid-sized drives and the most popular form factor. So a 2.5-inch SSD in 120GB, 256GB, and 512GB options. If AMD is focusing on selling these in bundles to OEMs, then it seems unlikely we’ll be able to purchase an AMD SSD on its own. However, if you buy a pre-built AMD system, it may ship with an AMD SSD inside in the near future.