blinkx draws users with aniBoom’s Original Animations

Mumbai: Video search engine blinkx announced a partnership with aniBoom (www.aniboom.com), a premier multiplatform animation network for the global distribution of high-quality independent animations and cartoons. Over 200 independent short films from animators across the world are now easily accessible at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the short films.

Teaming up with unique talent from around the world, aniBoom aims to meet the exploding demand for state-of-the-art animation in Web, mobile, TV and gaming platforms at an unprecedented speed and cost-efficiency. Boasting a vibrant community of world-class animators and animation fans, aniBoom acts as a platform for artists globally to produce original animated brands and present their work to a vast public forum. Via aniboom.com and aniBoom partner channels, anyone from the professional animator to the animation student and fan is sure to enjoy aniBoom’s diverse library of content.

"Animation has consistently proven itself as an important medium in the entertainment industry," said blinkx founder and CEO Suranga Chandratillake. "We’re excited to be partnering with aniBoom and bringing so much original animated content to our users."

"The Internet is one of the key outlets for distributing creative content today, so it’s crucial to find innovative methods of expanding our reach online. blinkx will serve as a fantastic new way for animation fans worldwide to discover our highly entertaining content and a new revenue generating opportunity for our creator community," said Uri Shinar, CEO and founder of aniBoom.