Advocacy network campaigns to spread veganism

New Delhi, Jan 16 (UNI) Advocacy network Federation of Indian Animal Protection Organisations is planning to raise awareness about veganism to one million people in the country in next 18 months with its Living Free campaign.

Veganism is both the practice of abstaining from the use of animal products, particularly in diet, and an associated philosophy that rejects the commodity status of animals.

The advocacy network, comprising more than 350 activists and NGOs, has claimed to have already reached one million people through a methodology of one-on-one interaction in over 60 cities across 21 states. Koushik Raghavan, campaign manager, said the Living Free campaign has focused on building a movement that helps alleviate the suffering of farm animals and ultimately end the use of animals for food. This is done by supporting grassroots level activists and NGOs in different cities to strengthen the vegan advocacy movement in the country by raising awareness in the form of leafleting, video outreach, virtual reality, humane education in schools and colleges, tabling sessions and fests.

“Living Free aspires to create a space to demand the right for all animals and to stop the consumption, and therefore the exploitative practices common to animal farming,” said Raghavan