Jack Daniel was making and selling moonshine whisky by his early teens, and opened a legal distillery in 1875. He also operated the White Rabbit and the Red Dog, two saloons on the town square in his home town of Lynchburg, Tennessee. His famed whiskey was charcoal filtered, and the familiar square bottle was introduced in 1895. Jack Daniel's Whisky first earned international acclaim when it won the Gold Medal at the St Louis World's Fair in 1904. Until his death in 1911, Mr Daniel insisted on having at least a sip from every batch, and more if it was especially tasty. According to legend he died from an infected toe, which he injured kicking the company safe in frustration one morning after he was unable to remember the combination. He never married, and left the business to his cousin. The business is now owned by Brown-Forman.