With quality, price and speed of delivery the main factors being considered by their corporate customers, Dickies have introduced a new service whereby most of their products can be quickly personalised with full colour logos or almost any image or message without the need to pass on expensive set up costs required by other print techniques such as screen printing.

Judy Clay, Corporate Director for Williamson-Dickie Europe Limited says: "By adopting this system, we can be more versatile in offering our clients a rapid service in producing our most popular personalised corporate items for even better value for money whilst also being able to expand the choice of garments suitable for embellishment".