NBCUniversal Cable Entertainment announced this week that it is re-branding Craftsy Unlimited, the Denver-based digital service it bought last May, as Bluprint.

Bluprint will offer more than 3,000 hours of original classes on-demand via its subscription — accessible on its website, the Bluprint app and Roku. Classes will include music, writing, dance, yoga, fitness, home decor, kids and family and entertaining.

“The new Bluprint brand lays the foundation for us to dramatically expand and enhance its unique content and commerce capabilities and fully exploit the power of NBCUniversal to help accelerate its growth,” Dave Howe, president of strategy and commercial growth for NBCUniversal Cable Entertainment, said in a statement. “We see tremendous potential to build Bluprint into a must-have streaming service that offers something for everyone.”

Related Articles

The digital service will also produce original content aimed at exploring, nurturing and inspiring creativity. Over the past year, NBCUniversal has launched a powerful promotion campaign across its other networks including USA, SYFY, Bravo, and Universal Kids.

More in Business

The Sink on University Hill will have its liquor license suspended for at least eight days after Boulder’s Beverage Licensing Authority ruled the restaurant over-served a man who died in a fiery crash less than an hour after leaving the restaurant.

Registrations for new cars and trucks in Colorado slipped 4.2 percent in April compared to March and they are down 3.2 percent year-to-date, according to a monthly update from the Colorado Automobile Dealers Association.

More than $20 million will soon flow towards construction of critical roads and transportation connections in the metro area's "aerotropolis," as civic leaders up their game from mere words to cold hard cash.