Whenever I ask people for some SEO tips, first thing that comes out of their mouth is make your Content relevant. Do not copy, do not stuff keywords insignificantly, etc. But I think content specific SEO is good for blogging sites like newbielink:http://labnol.com [nonactive] or some specific listing sites with information on colleges like newbielink:http://collegedunia.com [nonactive]. I run a coupon site named newbielink:http://zoutons.com [nonactive], and wish to know How do I make the content of the site relevant and in accordance with Google optimization. I would be quite happy to get your valuable comments.

Content optimization is a great thing to rank your keywords higher in search engines. Quality content distribution and submission and maintaining a blog helps much to rank your website faster in search engines.

Content optimization is perhaps one of the most important factors in achieving high rankings in the major search engines for your website. It is the content of your site that will sell your products and make known to your visitors what services or information your site has to offer. It is the content of your site that the search engines will use to determine where and if to place your site in their index.

Keyword Research: If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about.

For your site you can do forum submission more and do content marketing or advertising in forum. I think advertisement related contents like classified, forum advertisement are necessary for your website.