Study Shows 84% of B2B Professional Service Firm Marketers Use Content Marketing

24022011

A new report by the Content Marketing Institute written by Clare McDermott of SoloPortfolio reveals that professional service firm (PSF) marketers are heavy users of content marketing—particularly social media, articles, and e-newsletters.

What’s more, 51% plan to increase their investment over the next 12 months, and another 46% expect their investment to remain steady.