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About this workshop

Snapchat is one of the fastest growing social networks of the decade. Since its inception in 2011, it has grown to 10 billion daily video views (head to head with Facebook) and 150+ million daily active users. This platform is a content and storytelling haven. With an engaged user base, ample features and unique DNA, Snapchat delivers a marketing channel for the fast pace mobile centric world we live in. As its user base continues to attract a wider demographic, there is ample opportunity for businesses to take advantage of the attention on Snapchat. There are already a handful of brands such as Taco Bell, Zillow, SoulCycle, Sephora, PopSugar, Apple Music and many more leveraging their Snapchat channel and seeing impactful results.

This comprehensive interactive 1 day bootcamp will take you step by step through:

Why your Social Strategy should include Snapchat

Integrating Snapchat into your Current Strategy

Navigating the Snapchat UI (User Interface)

Functionality and Tools (Hidden + Advanced)

Content Creation Fundamentals

8+ Content Strategies

Storytelling Best Practices

Constructing your Snapchat Content Calendar

Repurposing Snapchat Content

Cross Promotion Strategy

Measure your Effectiveness (Metrics, User Information)

Chat 2.0 Functions

Chat 2.0 Engagement Strategies

10+ Business Examples

Takeaways

By taking a deep dive into all the core focus areas of Snapchat, it will provide attendees with a deep understanding on how to use Snapchat and create a winning strategy for their business. Throughout the course, there will be a variety of exercises, tailored examples and actionable steps that will help you start seeing results.

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