Author: Victoria Hanlon

Sean was presented his Entrepreneur Of The Year® award at the Pacific Northwest gala event on June 15, 2018. EY, the global leader in assurance, tax, transaction and advisory services, has announced our CEO & Founder, Sean Muller, as the recipient of the Entrepreneur Of The Year® 2018 Award in the Media & Advertising category… Read More

Yesterday, we hosted our second annual Pre-front breakfast in New York City! CMOs and senior marketing executives of major brands and TV networks joined us to discuss the future of TV measurement, including the ins and outs of multi-touch attribution for TV ads. Our event featured an amazing panel of speakers, including Evan Hovorka from… Read More

You may have heard about Attention Analytics, but what are they exactly? And more importantly, how can you use them to measure your TV investment? Attention metrics have long played an essential role in the planning and optimization of digital video campaigns but what do these analytics mean to TV advertisers? Attention Analytics for TV,… Read More

You can now connect the Impressions, Attention & Conversion Analytics we provide against your digital segments thanks to our recent partnership with LiveRamp Our union with LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, allows advertisers to connect the TV ad impression measurement and performance analytics iSpot provides with digital segments connected… Read More

It’s Game Day, which means the battle for brand attention is reaching a fever pitch. No sense in holding back now. What clever surprises are in store? Who knows but what’s certain is at iSpot, we’ll be measuring how all of the Super Bowl 52 ads play across Facebook, Twitter, YouTube and in search engines,… Read More

Every year when the pricing comes out for the Super Bowl everyone asks the same question “Is it worth it?” When the ratings come in and the social media channels are all filled with Super Bowl chatter, people will at least agree that Super Bowl ad was good for driving awareness. Now, we can tell something the… Read More