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Competitive free diver Ashleigh Baird wore the underwater Snapchat Spectacles in her free dive into... [+] Belize's Hol Chan Marine Reserve which is part of the Belize Barrier Reef, the world's second largest barrier reef.

Russell Brownley, Director, B-Reel Films

Royal Caribbean has created a diving mask out of Snapchat Spectacles, called the SeaSeeker mask. The new mask, which is only a prototype, will let users snap underwater and give everyone else on the surface an intimate view of life under the sea.

The underwater social diving mask is being tested by three professional divers: Roberto Ochoa, a marine wildlife photographer, and conservationist; Marine biologist Gaby Nava, an activist focused on regenerating diverse underwater ecosystems; and competitive free diver, Ashleigh Baird, who will free dive into Belize's Hol Chan Marine Reserve which is part of the Belize Barrier Reef. All three of the Caribbean dives were showcased on Royal Caribbean's Instagram and Snapchat Channel in June 2017.

Royal Caribbean worked with creative agency MullenLowe to create the prototype.

To create the SeaSeeker mask, the team designed a 3D printed ABS plastic adaptor to mount the Snapchat Spectacles inside the mask. The adaptor keeps the Snapchat Spectacles aligned inside the mask and positions the camera for a wide angle underwater point of view. There's a magnetic button mounted outside of the mask to activate video recording and the mask has been pressure tested to a depth of 150 feet to use in a deep water environment and is good for about 30 minutes in the water. The SeaSeeker mask shoots video in HD, records audio underwater and also syncs via Bluetooth and WiFi.

“The immersive point of view provided by Snapchat Spectacles are a great match for what we’re trying to do: bring new perspectives to the ecology and culture of the Caribbean," said Christian Madden, SVP, creative technologist, MullenLowe U.S. "The challenge was finding a way to introduce the Spectacles to a completely foreign environment; deep below the ocean’s surface. Our design and prototyping process focused on creating a 3D printed adapter that surrounds the Spectacles and mates them to a customized dive mask, creating a water-tight environment for the camera’s electronics. Being able to create rapid prototypes on the 3D printer enabled the team and Royal Caribbean to try a number of different approaches before finding the optimal solution. Working with our fabrication partner, we depth tested the product in a pressure chamber, along with practical test dives in swimming pools and in the ocean.”

Royal Caribbean has applied for a patent for the SeaSeeker mask and if approved, will manufacture and sell the SeaSeeker mask exclusively to Royal Caribbean onboard guests.

“The creation of the SeaSeekers dive mask showcases how we’re leveraging innovation and technology to offer Snapchat users a new perspective of the Caribbean, and ultimately making Royal Caribbean more relevant amongst millennial consumers," said Kara Wallace, Vice President, North America Marketing, Royal Caribbean. "By hosting the dive content on Snapchat, we’re reaching this audience directly and delivering a unique experience that combines both innovation and adventure.”

I'm a writer who looks at innovation and how technology and science intersect with industry, environment, arts, agriculture, mobility, health. I've been called the tech

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I'm a writer who looks at innovation and how technology and science intersect with industry, environment, arts, agriculture, mobility, health. I've been called the tech Hemingway of Paris, named one of the top 100 women in technology in Europe in 2012, short-listed for best tech journalist by the TechCrunch Europas. I like to find the story that opens people's minds. Follow me on Twitter @jennalee.