Alexa Chung designing fashion line

Chung will design a 20-piece collection for premium brand AG Jeans, including traditional pieces as well as dungarees and denim dresses.

She tells WWD.com, “The collection is inherently the missing pieces of my dream denim wardrobe, which, as ever, is predominantly inspired by a late Sixties, early Seventies aesthetic. … I found the trip (to the company’s factory) incredibly inspiring and an opportunity to learn about denim and make things I had been dreaming about finding.”