How to Make Your Business #1

Kindra K., Marketing Coordinator

How do you rise above the competition? Whether you do business in small town or big city, there will always be others vying for the customers in the same market. Find out what you can do to show that your business is the best!

HouseCall Pro is excited to announce that we’ve been named as the top field service management app by
GetApp for the 3rd quarter in a row! So, we know a thing or two about ranking above the competition. We want to show you how you can do the same with your business. Here is our advice:

1. Step up your customer service.Make your customers happy. Deliver a level of service that goes above and beyond their expectations. Strive to provide the best possible experience for every customer, new and old. Satisfied customers will be happy to sing your praises! Providing high quality service will give a boost to your business’ reputation, referrals, and reviews.

2. Boost your reviews.
Ask and you shall receive! Getting more reviews is as simple as making it a priority to ask for them. Make it as easy and convenient as possible for your customers to write you a review. Send an email after each service such as a “Thank You” message (bonus points if you do it through marketing automation and save time). Include hyperlinks to where customers can review you.

Send a friendly reminder so your customers have another opportunity to write the review, but be careful to avoid spamming them. Remember that they are doing you a favor, so express that you are appreciative of their time and thank them if they do post a review!

3. Increase your social media following.
Establishing a strong social media presence will show that your customers care about your business. When people search for information about your business, they will be sure of its legitimacy when discovering a large audience on your social media profiles. Further, you can also leverage social media to attract new business through campaigns and promotions, which will prove to be more effective when you have more followers and likes already.

4. Improve your communication and organization with mobile technology.
Show your customers that you are reliable and trustworthy. When you are on top of your appointments, your customers will be less likely to consider ever doing business with your competitors. Also, by keeping your customers in the loop, such as through automated notifications when you’re on your way to their home, their respect for you will grow. Luckily, increasing your level of communication and staying organized doesn’t have to take up all of your time. You can let technology help you gain the loyalty of your customers!

Of course you want customers to choose your business over competitors and to keep coming back forever. By following these tips, you’ll be well on your way to showing that your company is heads above the rest. Win the lifetime loyalty of your customers by mastering your trade as well as the art of building a company that customers love.