"Music is personal to an artist. Music is a product to the Industry.
I believe the product can be personal."

Joanne
Ledesma, founder of Ledesma
Music, is a master at networking and an artist's best allies in the music
industry. She is recognized for her strong ability to connect the dots
in the diverse world of music entertainment.

Joanne has been an advocate for musicians and artists in her community for
over 15 years. She learned to refine her musical ears and eyes by earning the
respect and support of her fellow musicians and superb networking ability.
Her nearly 4 years at Disc Marketing, proved to be another arena for her
to hone her

skills as she worked in the Entertainment Programming division. As Production
Coordinator for DMI. she participated creatively by capturing exclusive
inter views with artists like Carlos Santana, Andrea Bochelli, Mana, Tom Petty
others as well as creating and programming music channels from Latin to Blues
and whole lot more.

Joanne’s track record is polished! She’s placed composers and producers
with key writing positions that paid 5 digits & up. She has signed
numerous artists in to film & TV music agreements which can be heard on
South Park, Queer Eye for the Straight Guy, WB network, Tri-Star Pictures and
more. As if that’s not enough, she has placed lots of artists with
studio work, production, engineering, and publicity work.

If you're looking to polish your music, market your talents, sell your songs,
create a demo, plan an event or educate yourself on the music industry,
then you've come to the right place!

Network the needs of artists, songwriters and musicians with the needs of engineers,
studios and producers for project production. Create marketing plans for
artists and develop public relations for their target audiences. Campaign for
record, publishing and distribution contracts. Produce demos for new emerging
artists and create marketing strategies. Conduct project management for
tracking, mixing, mastering and manufacturing. Create press kits, biographies,
branding and artwork for artists. Consult with individual artists for career
advancement, recommendations and song critiques. Consult for music events and
conferences including booking of talent/presenters/lecturers, keynote speakers
and sponsors. Manage artists in U.S and Latin Markets. Network with music manufacturers
for product placement and endorsement.

Recruit artists to record labels for contracting. Research and recruit
songs and artists in multiple music genres for placement in film, TV, commercials
and promotional programming. Work with independent music supervisors for music
placement. Recruit composers to write new material for source libraries.
Submit songs to commercial record labels for compilation projects.

Lecturer/Speaker/Panelist

Introduce techniques and scenarios for networking in the music industry. Lead
press kit and bio workshops for emerging artists. Lecture on marketing and self
promotion and alternatives to music placement. Key Panelist for various
college and university courses relating to the music industry. Judge
and critique for various industry events.

Teach: history of Rock & Roll & Chicano
Music (1986-88, 2002)

Finalist Judge: Best New Talent Show October
(2002-2004)

Finalist Judge: Acoustic Live (2003)

Panel: Promotions & Marketing Panelist
at NAMM National Association of Music

Panel: How to place your music in film, television,
& commercials (2003)

Lecture & Song Critique for SongNet (2003-2004)

Lecture: Music Marketing and Networking, Cal
State Los Angeles, (2002-2003)

Lecture: Marketing in the music industry, Pasadena
City College (2003-2004)