By Sector

Lacoste
LCST Global Communication Campaign

The Challenge

Create match winning AR for an iconic sports brand.

Insight

Aspirational luxury sportswear brand Lacoste was founded by French tennis player Rene Lacoste in 1933. Nicknamed "the crocodile" by the American press due to his resilience on court, the now iconic crocodile logo was born and has continued to maintain its popularity as a sports heritage brand across the decades that have followed. Launching streetwear extension brand LCST, Lacoste tasked Engine Creative with producing an Augmented Reality (AR) global communication campaign capable of bringing their "Bring the Colour" strapline to life.

Output

Using our extensive AR experience we developed a LCST app allowing consumers to "Bring the Colour" to their city by scanning store window displays, in-store signage and promotional postcards to reveal exclusive 3D video animation content to consumers across 6 global territories. The AR activity helped successfully launch the new Lacoste streetwear brand by showcasing LCST as the bold, edgy choice in the urban sportswear market.