A tweet from NBA
on ESPN has a shot of Houston Rockets guard James Harden arriving at the
arena last night (presumably early, after learning he was to be guarded all night by
Carmelo Anthony). It's hard to notice anything else in a photo of Harden besides
his glorious beard, but
Kotaku notes the remedial Roman numeral on his hat IIII looks suspiciously like Black
Ops typography. It is certainly similar, but by no means a slam-dunk. This plays
into recentrumors about plans for Call of
Duty: Black Ops 4, err, IV, err IIII. They say Activision did not respond to
a request for comment, but in an update posted after their original report
Kotaku says they've confirmed this is the logo for Black Ops IIII, vaguely
attributing this to "one source."

If it is true, that's not "being outed," that's intentional viral marketing. Someone gave him that hat and most likely paid him to wear it. Obviously you don't do that if you're trying to keep the product branded on the hat a secret.