The "unconventional marketing" would be used for things like paying for graphic design work and viral youtube videos.

I hope that the core developers have enough interest in NEM, say maybe 2 years from now to maintain the NEM client. But have you thought about the future of the mobile app?Is 12.5% enough to create and support the mobile app for at least another 4-5 years? After all it's one story to develop an app for all the major mobile platforms but it's a totally different story to maintain them at the highest levels. Also it has to be constantly updated across all the platforms and the bugs will have to be removed. Maybe a higher %age should be allotted to the mobile app and marketing(long-term wise) and deduct some %age from the "future redistribution projects".Maybe it is wise to wait for the exact unclaimed amount of XEM(keeping the above proposals in consideration). An exact figure will decide the outcome of all the proposals.

The "unconventional marketing" would be used for things like paying for graphic design work and viral youtube videos.

I hope that the core developers have enough interest in NEM, say maybe 2 years from now to maintain the NEM client. But have you thought about the future of the mobile app?Is 12.5% enough to create and support the mobile app for at least another 4-5 years? After all it's one story to develop an app for all the major mobile platforms but it's a totally different story to maintain them at the highest levels. Also it has to be constantly updated across all the platforms and the bugs will have to be removed. Maybe a higher %age should be allotted to the mobile app and marketing(long-term wise) and deduct some %age from the "future redistribution projects".Maybe it is wise to wait for the exact unclaimed amount of XEM(keeping the above proposals in consideration). An exact figure will decide the outcome of all the proposals.

This is a good point.

How about taking 2.5% from the sustainable loops and giving it to mobile app/client dev?

Yes, and also please think about long term marketing. We cannot just rely on the tech for adoption outside of the crypto community. Our target should be the layman, who will mostly not care about the core technology. So marketing is extremely necessary if we want to become a world wide movement and break out of the crypto industry. So 10% for marketing really makes sense too. 10% will surely cover the marketing for the coming 2-3 years minimum. This way we do not have to beg for XEM to stakeholders to market NEM.

Yes, and also please think about long term marketing. We cannot just rely on the tech for adoption outside of the crypto community. Our target should be the layman, who will mostly not care about the core technology. So marketing is extremely necessary if we want to become a world wide movement and break out of the crypto industry. So 10% for marketing really makes sense too. 10% will surely cover the marketing for the coming 2-3 years minimum. This way we do not have to beg for XEM to stakeholders to market NEM.

Yes, and also please think about long term marketing. We cannot just rely on the tech for adoption outside of the crypto community. Our target should be the layman, who will mostly not care about the core technology. So marketing is extremely necessary if we want to become a world wide movement and break out of the crypto industry. So 10% for marketing really makes sense too. 10% will surely cover the marketing for the coming 2-3 years minimum. This way we do not have to beg for XEM to stakeholders to market NEM.

i dont like the 10% for the silver because i want crypto for my money, not silver…thats something i said here many times and i think it will be ignored…

but a question regarding the % values:what if (who knows) nem price increases fast to… hmm, lets say 100m$ marcetcap? do you still stay at the 10% for silver then and buy silver for millions of $? or is the 10% a maximum and you stop after (4000 - unclaimed stakes) silver coins?