Sync App for Zoho CRM and ExactTarget

This is a guest post by Clint Wilson, founder of Cazoomi.
ExactTarget is a global Software as a Service (SaaS) leader that powers all types of interactive marketing messages through a single, integrated platform.

Zoho CRM is used by many of our Cazoomi members to grow their
business and email marketing is a key initiative for the majority of
them to keep their customers up-to-date with what is happening in their
businesses.

At Cazoomi, we have created an integration service for those businesses which are usingExactTarget & Zoho CRM. We partnered with a key ExactTarget powerhouse in the Bay Area, Pierry Interactive, to enable some of our largest Zoho CRM & ExactTarget subscribers to easily get these systems to talk to one another.

This integration between Zoho CRM & ExactTarget allows our members to keep prospects from slipping through the cracks, resulting in faster customer acquisition and keeping our happy customers’ email marketing efforts in sync.

Zoho CRM to ExactTarget Sync gives executives, salespeople, customer service reps and marketing folks the edge they always wanted – the ability to always be in sync with the prospects they are calling upon, customers’ case contact information and the email
marketing lists they are interacting with on a daily basis.

Zoho CRM to ExactTarget Sync enables our key Zoho CRM clients like, MergerTech, to manage their key accounts, prospects and contacts while their email marketing campaigns managed in ExactTarget always have the right account, prospect and customer information in sync.

What does this mean for the users of both applications? Simply the ability to seamlessly sync accounts, contacts, leads and prospects as well as see all your marketing metrics for these key growth drivers of your business in both SaaS applications.