Meet the OpenText Experts: Adam Howatson

As we gear up for Enterprise World 2016, I thought I would sit down with some of the folks who make this event such an amazing learning opportunity. Each week I will turn the spotlight on our OpenText experts.

To kick us off, I sat down with OpenText CMO, Adam Howatson. Read our interview below to see why Adam is excited about this year’s event.

Adam HowatsonChief Marketing Officer

What excites you most about the industry right now?

We’re in a period of great change. We’re seeing the emergence and commercialization of extreme automation, predictive analysis and artificial intelligences along with cognitive computing. What excites me every day is that the best Sci-Fi I’ve read (I’m a big fan) is now becoming reality, and it’s organizations like OpenText that are paving the way!

What does the digital world mean to you?

The digital world is about digital engagement. Automation, integration and experience. If you’re not digital, you’re simply going to be left behind as we have seen in many prolific industry examples over the past 5 years. The digital world is exactly as it’s described; taking the best business and services available to our society today and ensuring they are fully equipped and transitioned to be key players in the future to come.

Are you ready for Nashville and why?

I am so ready! We have an incredible week lined up to deliver a huge amount of information and futures to our attendees and also plan to make the most out of Nashville while we’re there. We’re going to the Grand Ole Opry! It’s going to be a very exciting week.

Why is this going to be the best Enterprise World yet?

We have fundamentally changed the format of Enterprise World this year based on our customers’ feedback. We have more breakout sessions, networking opportunities and technical speakers than ever before and we’re ready to show our customers HOW to get the most out of Release 16. I can’t wait!

Robin is OpenText’s Senior Manager of PR & Social Media. She heads up OpenText’s brand journalism strategy, working across the organization to help tell all facets of the OpenText story. Over the years, Robin has put her passion for writing to work for many leading technology companies to launch and manage their branding and digital media initiatives.