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Technology and digital content is everywhere in our life. We just need to identify the right set of metrics for content assessment with the help of cutting edge technological advances. According to Seth Rand, the CEO and founder of Rand Internet Marketing, “Google Analytics” is the best way to start your journey. But, there are many other software and analytic tools that they use for themselves and their clients. Google Analytics first came as a web analytics service. It is now a household name, although many viable alternatives like Adobe Analytics, Clicky, Moz, Piwik, Mint, Kissmetrics, and Heap etc. exist in the market. Customer relationship management software is another must-have for content marketers. Insightly, Salesforce, Silverpop, Pipedrive etc. are the major brands in this space. Additionally, automated marketing platforms like…

"Tell me the facts and I'll learn. Tell me the truth and I'll believe. But tell me a story and it will live in my heart forever." -An Old Native American Proverb. Due to the vast information available online, the attention span of an individual has seen a marked reduction. In order to have customers pay attention to the content you post online, the one thing that is imperative is that your piece should be interesting to the reader. Incorporating story telling into your writing will actually affect the way viewers go through your post. When someone reads your post, three things happen to that customer. 1. Your story triggers their emotions. 2. They will relate their own experiences to your story. 3. After reading what you've written, they will…

Free advertising? Is that even believable? This is the most common response when people hear about the free ad coupons being generated by Facebook. Usually, when one hears advertising, they start calculating the amount of money they’ll have to shell out in order to even begin that process. Most firms are not into making that kind of investment because according to them, they have done pretty well without it up until now. People usually start to get into something, once they receive a little push. And if this push is being served for free, then why not! Facebook, with two other companies, Google and Bing, has started to give free coupons to businesses to start their advertisements. These coupons are offered in various price ranges and needless to say, one…

Everyone wishes to be an influencer in their given field of expertise. Whether you are into fashion, technology or even finance, becoming an influencer assures that you receive a certain amount of credibility by your followers. Influencers are basically those people who have a strong voice in their industry. ‘How to become an influencer?’ is a question many have asked and many will continue to ask for a long time. But, there is no book or pamphlet that can be your direct guide in order for you to play this role. Although, one of the most important ways to become an influencer is to be in touch with other influencers. No, this does not mean that befriending Mark Zuckerberg on social media is your only chance. It only goes to…

In 1996, Bill Gates said that 'Content is King'. This has become a mantra that has been and is being repeated time and again. Unfortunately, it has been said so many times that now it has no meaning left. Content is driving the internet to such an extent and has a huge role to play in countless successes to the limit that it just can't be ignored. The content writing industry has seen tremendous growth in the past two decades but as and when the industry grows, a lot of people can be seen doing content wrong. This is the reason why many brands can up their content game and get on the right side of competition now so that it can turn into higher market shares in the future.…

It is a universal fact that Content is King. Now that this has been established and accepted by most of us, the tough part begins. You need to actually keep aside some time for the purpose of writing. There are various things that need to be written. This can be your blog post, a press release, an e-book if you're looking to get that done and the list goes on. One thing cannot help you decide what needs to be done first. There are various factors such as the plans you have for your campaign and your goals which play a major role in helping you create the path for your future actions. The one thing that plays a major role is your work style. If you are someone who…

Content is the reason search began in the first place. - Lee Odden, TopRank Marketing Search engines operate on good content. To prevail on search engines, the site or blog should regularly be updated and have top-notch content. To achieve this, the best SEO practices should be followed. However, with the galore of information available on the internet, it’s difficult to know which ones to follow. We’re making it easier for you by mentioning the five easy-to-follow tips while writing your content that will help you dominate on search engines. 1. A post should at least be 2,000 words long More the words, more links can be added and more the links, higher the chances of getting visibility on search engines. Apart from the links, more words also ensure more…

Are you a content marketer? Are you looking to be an efficient content marketer? What do you need to do so that you don't have to work hard but you still can do a lot of work? The answer is pretty simple. The world has become so fast paced that people should not aim at working hard, all we need to do is work smartly. You'll notice- you'll do more in less time. Now who doesn't want that! So, to get started, if you're a content marketer, read on and see your world change. There are a few tools that we content marketers can use in order to get more done in less time. 1. Trello is an application that can serve as your content calendar. You can plan for…

As content marketers, our chief pursuit is to write optimised content and write it effectively. Content is written so that one becomes more visible on Google and other such search engines but if that content itself is not of good quality then you are more or less invisible online. Google will give you lower ranking if your content isn’t well-optimised and therefore, the idea behind writing that content is disturbed. The one thing that you must know when you’re writing content is whether or not it will be of any use to your reader. If you’re writing for Google, then you might as well not write. Keyword research is very important when it comes to writing optimised content but what should be clearly avoided is keyword stuffing. Create a strategy…