Why interactive works in retail

As thrilling as a shopping trip may be, brands need to give customers more of a bang for their buck to really capture their attention. Interactive retail experiences can help drive business and create entertainment, fun, and excitement for both shoppers and brands. Here are some great examples of interactive working in retail:

1. From giving customers a sensor’s vantage point to configuring cars in entirely new ways, Microsoft HoloLens is working to bring Volvo’s cutting edge car features to life in ways never before possible.

2. Take a look at this interactive concept table from Pizza Hut that totally changes the dine-in ordering experience by letting customers customize their orders through a touchscreen table and play games while they wait for their pizza to come out of the oven.

Shopping can be full of surprises – from the items found in store to the great, unexpected sales. The process can be a real pleasure, but when a store goes a step further to enhance the retail experience for the customer, the shopping trip can become even better.

3. The more your brand can stand out the better. People appreciate any retailer that can go outside the box and get them excited. Paul Smith, for example, really caught the eye of window shoppers. The London store brought its suits to life through an interactive holographic right in the window display.

4. Look at this fun video for a North Face Korea store. As shoppers are selecting coats in store, the floor underneath them begins to move, forcing them to climb a rock wall before falling inside…talk about shopping ‘til you drop!

Interactive retail solutions bring advantages to both the business and the shopper. Businesses can implement interactive store features to not only thrill their shoppers, but to get valuable insights into their buying habits and behaviors through collected data and analytics. Shoppers, on the other hand, get a one-of-a-kind shopping experience that’s fun, easy, and informative, giving them a reason to return.