Newspaper’s urinal mirrors deliver ‘the truth’

We’ve got a urinal theme going this morning. First we looked at Brazil’s urinal soccer games. Now we see that the newspaper Bild has installed tilted mirrors above urinals in Germany, more or less forcing men to contemplate their masculinity while taking a leak. The headline on the mirrors delivers the newspaper’s brand message while at the same time insulting the viewer (or at least the less-endowed viewer): “Nothing is harder than the truth.” Actually, coming up with urinal advertising that doesn’t have an element of grossness might be harder, but there you go. Link via Advertising/Design Goodness.