Either way, this one is sure to pull on your little heart strings, and it couldn’t play up the awesome and varied features of the phone any better. The ad is about two minutes long, running through romantic portrayals of S Beam being used in a proposal, S Voice being used in the kitchen (which is smart, but it’s also drowned out by the music so it doesn’t show it off that well), and Smart Stay letting a father and daughter fall asleep together on the couch.

“It understands you,” they say. Well, I don’t know about that (women can be complex), but I do know that all of these features are about as easy and seamless as the commercial shows, which is more than I can say for Apple’s Siri commercials (though who can resist Zooey Deschanel?).