Jessica is the Lead Author & Editor of UsabilityLab Blog. Jessica writes for the UsabilityLab blog to create a source for news and discussion about some of the issues, challenges, news, and ideas relating to usability.

Tags: google rich cards

Google has recently announced the introduction of ‘ Google rich cards’. Rich cards are built on the shoulder of its predecessor ‘rich snippets’. The idea behind this updated search result format is to improve the mobile experience of the user. The usability improvement focuses on Google’s understanding that users are looking for a simplified process.…