Coronavirus To Affect 68% Easter Observers' Spending

Not only will the Coronavirus have an affect on social gatherings, but also the amount of money spent.

(Washington, D.C.) - On most Easter Sunday's, churches are filled and communities gather for events like Easter egg hunts. However, with more than 50 percent of the United States experiencing some type of lockdown, this year's Easter is en route to look much different for many families.

Not only will the Coronavirus have an affect on social gatherings, but also the amount of money spent.

According to WalletHub, approximately 68 percent of Americans who observe Easter say their spending will be affected by the coronavirus.

“The Easter candy industry will take a big hit, as over 42 percent of Easter celebrants who normally purchase candy say they will not do so this year,” said Jill Gonzalez, WalletHub analyst. “Americans will also forego buying new outfits and Easter food at nearly the same percentages.”

WalletHub's survey looked at how Americans’ Easter plans have changed from last year. This includes the attitudes on the crisis in the context of the Easter season and religion.

“What is most concerning is that 56 percent of people who went to church on Easter last year say they want to go again this year, if services are held,” continues Gonzalez. “Fortunately, others are adapting to the circumstances more reasonably. Most people who celebrate Easter will end up staying at home, recognizing that limiting close contact will help flatten the curve and minimize the spread of COVID-19. It’s just the highly social minority we need to worry about.”

What WalletHub found is that worshippers don’t want to stay home, republicans are more likely to attend services, COVID-19 itself is scarier than financial troubles, and many Americans think lockdowns should last.

This report found results from a nationally representative online survey of over 400 respondents.

After all responses were collected, data was normalized by age, gender and income so the sample would reflect U.S. demographics.