Rim tape. It can't be that difficult, can it? No moving parts. No exposure to the elements. Just snap into the rim, don't roll up around the edges, and don't get sucked into spoke holes. Well, these snapped into place and didn't get sucked into the spoke holes. However, they sure did roll up around the edges. Know what happens when they roll up enough. Yep, they expose the tube to spoke holes, which means you'll flat at some point. If this is what passes for five-star rim tape, I'm going back to Vittoria's rim tape.

It's easy to use. I found the fit to be perfect - nicely snug. It does exactly what it is supposed to do. The material seems to be very durable. Have 300 miles with these new strips and no problems so far. Bottom line is that this is easier to use than cloth tape and looks like it will last much longer.

These are much stronger than all the other plastic rim strips I've tried, and I've tried many. I also like them better than Velox or Zefal tape, since they snap in quickly and don't collect debris as they age. Some plastic rim strips fray on the edges, not these.

Cloth rim tape over time will fail at the spoke holes causing flats, if you are thinking like me you will be looking for a sharp object to have punctured your tube. After the third or so flat, it will dawn on you as it did me, maybe there's another problem. I was introduced to Ritchey Rim tape a few years ago by a mechanic in a small bike shop while solving the mystery flat problem. Once installed, problem solved, the reason I did not find the location of the puncture sooner, like most of you I never patched a tube I always replaced them. If you do not patch your tubes, at least keep it and pump it up so you will be able to identify the puncture location. My up graded rims, DT Swiss RR415, the first thing I did was to remove the cloth rim tape and install Ritchey Rim tape, one other note, I now patch the old tubes and reuse with zero problems.