Posts Categorized: Strategic Communications

Sci-fi fans know this summer marks the 35th anniversary of the original release of “Mad Max,” the 1970s drive-in movie about a police officer tangling with motorcycle outlaws on the highways of the Australian Outback in a dystopian future. It’s also the film that helped make Mel Gibson a star. The story of Mad Max’s bleak

I’m only three weeks into my new position at Prichard, but I have already had the opportunity to exercise my media relations skill set. Coming from nearly three years of working with for-profit consumer brands, I was curious to see how nonprofit media relations differed. Turns out, for-profit or nonprofit, the approach is much the

First, press play. Then continue reading the post. It’s with heavy fingers that I write my final blog post for Prichard. This fall, I’ll be heading to graduate school at Portland State University for double master’s degrees in Urban Planning and Public Health. My ultimate goal is to work to make livable cities that are

One of the smartest investments you can make in your nonprofit’s communications program is to ask the people you serve what they think using an online survey. An online survey can help you meet the needs of your members, volunteers and donors better, and avoid wasting time and money on services that don’t interest them.

We are lucky here at Prichard. We’re lucky because we’ve got a smarter portfolio of clients than we could ever have dreamed–and among all those smart clients are people who wow me–consistently–with their intelligence. I often think, “I can’t believe I’m in the same room with her!” These people move mountains. They part seas. They alter

The messages your nonprofit uses to communicate with target audiences matter no matter what your organization does. Whether you’re helping kids learn to read or finding ways to keep teens out of trouble with the law you need to understand how your audiences think and talk about your issue in order for your communications to

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“Meyer Memorial Trust’s strategic redesign centered on how, through equity, we might have a greater impact in Oregon. Prichard Communications helped us turn that focus inward, to our communications systems, to streamline the process of turning ideas into effective messages.”