When bad news strikes, people often chime in with the phrase, ‘Life goes on’. This time though, it appears that life as we know it has been put on hold. Our Chief Strategy Officer, Richard Storey writes in e-consultancy.

What Brands can learn from the fashion darling’s stellar success story. “As always, make sure to share and subscribe to my channel. Gucci!”. That’s how Eight Grade’s lead character Kayla (Elsie Fisher) ends every one of her YouTube videos. Is that how you know you’ve made it as a brand? When teen girls use your company…