ERDEM for H&M in Designer Collaboration - fashion news

7:42 AM

I love H&M's collaborations with designers, so you can imagine my happiness when I heard that this year annual collaboration will be with Erdem, one of my favourites designers. I'm waiting to see these full of romanticism and floral print collection!

For those of you who don't know Erdem, it's a British brand founded in 2005 by Erdem Morialoglu. It is a must for celebrities like Kate Middleton, Gwyneth Paltrow, Keira Knightley or Alexa Chung.

Erdem moved to London to study fashion at the Royal College of Art in 2000, before launching his own brand in 2005. His brand has grown to become one of the most successful in London, with his shows being one of the highlights of Fashion Week in London. He has won multiple awards, including the Female Fashion Designer of the Year at the British Fashion Awards 2014.

Erdem is characterized by mixing classic cuts with more avant-garde touch, a very feminine style, famous for its prints of all kinds, mainly inspired by flowers, we can always see some lace and embroidery. That can give us an idea of ​​what we are going to see in this collection.

Collection is inspired in his youth, English movies, music videos and television from the 90s It is about friends who went out to the English countryside to spend the weekend.

This collection for H&M will be available only in select stores and on hm.com from November 2nd. And the surprise: it will feature women's clothing and first designs of this designer for men.