Marketing Fraser MI

Marketing your business well is essential to sales and attracting people to your products and services. Get some tips on marketing strategies and ways to get the word out that you may not have ever thought of.

Every business needs a cost-effective way to keep their name, their products or their services in front of their prospects and customers. For many business owners, publicity is the key to such recognition and awareness. When done correctly, publicity develops your name recognition, gives your business instant credibility, and ultimately leads to increased sales. And best of all, publicity is absolutely free.

Networking has changed a great deal in the last few years. Meeting up and “doing lunch” is still a beloved practice, but it has taken a back seat to other forms of communication, such as online social networking. Through online social networking, you can reach hundreds, if not thousands, of potential contacts and clients, all with the click of a mouse.

As a salesperson, you're trained to ask customers what they want in terms of your product offerings. That's wise advice. However, if you only ask customers what they want and then give it to them, you're missing the biggest opportunity that has ever come in front of you.

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising.

Every business needs a cost-effective way to keep their name, their products or their services in front of their prospects and customers. For many business owners, publicity is the key to such recognition and awareness. When done correctly, publicity develops your name recognition, gives your business instant credibility, and ultimately leads to increased sales. And best of all, publicity is absolutely free.

Almost anyone can be a candidate for radio and TV, but if you are a company with consumer-oriented products, you are a perfect fit! If you are a professional firm with legal, financial, or consumer related services, this would work for you, too.

As a salesperson, you're trained to ask customers what they want in terms of your product offerings. That's wise advice. However, if you only ask customers what they want and then give it to them, you're missing the biggest opportunity that has ever come in front of you.

You think you’ve got a great story to tell, but how do you convince the media? And, once they call, what are the dos and don’ts that can help you get effective coverage? Read on for more detailed information in the following article.

A PR campaign generates free publicity for you — that means getting the attention of the news media. People are far more likely to believe what they read and hear in the news media than they are to believe messages in advertising.

Display ads are the traditional backbone of small business advertising. Typically posted in newspapers and magazines, these noticeable ads rely on large print, photos, and illustrations to grab readers’ attention.

Networking has changed a great deal in the last few years. Meeting up and “doing lunch” is still a beloved practice, but it has taken a back seat to other forms of communication, such as online social networking. Through online social networking, you can reach hundreds, if not thousands, of potential contacts and clients, all with the click of a mouse.

Many home businesses are already playing the text ad game. Web design firms, consultants, tax preparers — the full gamut of home-based businesses — regularly run text ads on Google and the other major search engines.

A postcard delivers information the way people want to get it today. It arrives open and ready to read. The message it contains is always brief, because there's not a lot of space for it. Therefore, a postcard is quick to read and easy to comprehend.

You may need to write sales letters, customer reminders, complaints, collection letters, and more. But all of that writing will accomplish nothing unless you grab and hold your reader’s attention! That’s because people are too busy to read anything that’s not important or very interesting.