I'm not against Makers, I think it's good middle of the road whiskey. But this is BS that they would change their recipe to meet demand. Laws of economics here folks! Raise the price, decrease distribution, ect, ect. I'm guessing some of the higher ups screwed up and are covering their assses.

Whatever, not the end of the world, and I'm sure their marketing dept makes more than I but it seems like they are devaluing their product to me. I'd rather drink Old Crow anyways....

I prefer Knob Creek so it doesn't affect me. Also, when Knob Creek didn't have the supply to meet demand, instead of compromising their product, they shut 'er down until they had enough (this was in 2009). It was the noble thing to do.

I'm not against Makers, I think it's good middle of the road whiskey. But this is BS that they would change their recipe to meet demand. Laws of economics here folks! Raise the price, decrease distribution, ect, ect. I'm guessing some of the higher ups screwed up and are covering their assses.

Whatever, not the end of the world, and I'm sure their marketing dept makes more than I but it seems like they are devaluing their product to me. I'd rather drink Old Crow anyways....

That is what I was thinking, if the demand is so high, just raise the price a bit, isn't that how capitalism is supposed to work?

I don't currently own any makers mark, and after reading this I surely will not ever buy it or recommend it. I have already told a few friends about this.

Too many other good whiskeys out there to be loyal to Makers. Whether you can taste it or not, this is just telling of how they value their product and their commitment to quality. WHat's next? RR cutting back on hops in the Plineys? You'll never notice. Bud cutting back on beachwood and rice? This is ALMOST as bad as when Mad Dog 2020 stopped selling 20 oz bottles of 20% abv malt liquor!

And it seems as though this is getting more press than they would probably like too. The return of the Hitler Meme:

I have loved Makers for many years although it's definitely more of an "ever day" bourbon and not a special occasion bourbon.

I was shocked and dismayed when I heard about this....as many have suggested, why not just raise the price?

Now that they have reversed their decision but it still speaks to what their priorities are; I will think twice about this when buying as there are many alternatives that are on par and also less expensive. The price of Maker's has risen with the popularity and now they make this strange decision.

I prefer Knob Creek so it doesn't affect me. Also, when Knob Creek didn't have the supply to meet demand, instead of compromising their product, they shut 'er down until they had enough (this was in 2009). It was the noble thing to do.

This. Makers is my back-up of my back-up of my back-up if the don't have Knob Creek.