For young brokers, ‘there is no standing still’

There’s a lot of talk among preceding generations about how millennials — now the largest employed population in the U.S., according to the U.S. Census Bureau — are impacting the workplace. But employers don’t often hear from the youngest working generation themselves. EBA’s 2016 Rising Stars in Advising — 10 industry standouts age 24-34 — are incorporating that valuable firsthand perspective into their role as benefit advisers, and changing the scope of the profession in the process.

“Often we see companies looking to try and understand how to attract and retain millennials. Being part of that generation, young advisers like myself understand this intrinsically,” says Michael Grindem, president of Great Lakes Insurance Advisors in Detroit.