Marketing & User Experience Research

DIG is a research consultancy that helps clients
design products and services around their real-world
customers.

We believe that customer research can do more than identify
problems and compare proposed options. At its best, it
generates the kind of fresh connections and insights that
can inspire creative new design ideas and product
developments. That's what keeps us excited by the work we
do.

"David handles all of the qualitative
research that we do in Corporate Marketing at
ADP, and I cannot recommend him highly enough. His
handling of all aspects of a project is superb –
from initial design to moderating through to the
final report." - Deborah Barron, VP, Market
Intelligence

"DIG went above and beyond to provide
the highest quality of work, so that we could extend the FedEx Purple Promise to
our customers. It was truly a pleasure working
with DIG. They will continue to be one of our
preferred vendors in the future."
- Marc Schrader, Senior Marketing Specialist

"DIG helped register.com prioritize
our offerings and greatly improved the user
experience of our customer website. It is often difficult to get clearly defined, actionable results
when doing research for technology products and
services. We’ve always been pleased with their results
from DIG."
- Chris Korintus, Senior Manager, Market Research and User Experience Planning

We take an integrative approach to evaluating
user experience, reviewing qualitative user
feedback, direct observation, and
quantitative metrics, to develop a
valid strategy for prioritizing fixes and design
enhancements. more

Why choose DIG?

We bring over 25 years of experience on all
aspects of branding, communication and user interface strategy
to our work with Fortune 100 companies and their marketing
partners.