Royance retells the history of French wine, the worldwide king of wines; the history of the families behind the different grape varieties, of which many of those that are today consumed worldwide are of French nobility ( Cabernet Sauvignon, Merlot, Chardonnay, Sauvignon, Pinot
Noir...)

Royance was born from the brainwave of Louis Joly and Philippe Ortiz,two French entrepreneurs and specialists in international wines andspirits. Fascinated by their country and the marvellous resources of itsland, they imagined a range of French wines led by a totally newmarketing concept mixing innovation and education: an initiativebetween modernity and tradition, concerned about revitalising theFrench name, defending its identity and excellence, and making iteasier for today’s consumers to understand.