Lexus and Alicia Keys Celebrate Earth Month by Honoring Los Angeles' Thomas Jefferson High School Through “Lexus Keys to Innovation”

April 01, 2009

“Lexus Keys to Innovation” Awards Thomas Jefferson High School a $10,000 Grand Prize to Foster Its Environmental Programs for Future Students and the Community

WHAT: To kick off Earth Month,Lexus, the top-selling luxury automaker, and multi Grammy award-winning recording artist, Alicia Keys, will honor Los Angeles’ Thomas Jefferson High School with a $10,000 Grand Prize for its environmental achievements through the “Lexus Keys to Innovation” program. The “Lexus Keys to Innovation” program is a unique way for Lexus and Alicia Keys to recognize and reward students who have successfully implemented innovative environmental programs in their schools and communities.

Through “Lexus Keys to Innovation,” Lexus and Alicia Keys presented ten schools across the country with a $2,000 donation to support existing environmental programs. Thomas Jefferson High School’s “action plan” proposed that the $10,000 Grand Prize be used to create a native “green” space on campus for the students and faculty to utilize as an interactive educational tool.

Lexus’ vice president of marketing, Dave Nordstrom, will be on hand to present the Grand Prize as well as commemorative, native Californian sapling to plant in the “green” space. As an added “thank you” to the students of Thomas Jefferson, Alicia Keys has videotaped a special message that will be played at the assembly.

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