Cookies

Take a moment, and let us guide you through the 'science bit'. Reading this section is more effective than counting sheep.

What are cookies?

We already know about the ones containing chocolate pieces but another kind of 'cookie' is a small text file that is stored on your computer by your web browser. These kinds of cookies are not computer programs, and they can't read other information saved on your hard drive. They cannot be used to spread viruses, or get a user's email address. All websites use cookies in different ways and for most they are essential in providing a better user experience when navigating around a website. They are completely anonymous and in most cases our cookies expire and delete themselves after a set period of time.

What sort of cookies do White Stuff use, and why?

Strictly necessary and performance related cookies
You may have noticed that when you've been away from our site and come back for another visit, anything you may have placed in your shopping bag is still there, or if you have logged in before we remember your name, this is because when you left our site earlier a cookie was stored on your computer which remembers this information.

In order to remember what you've done as you jump from page to page, we use a 'first party' cookie which deletes itself after you leave the site; for example if you add a lovely product to your shopping bag and clicked on the checkout to pay, without this cookie we wouldn't be able to remember what you'd added on the previous page meaning you wouldn't be able to buy anything!

By shopping with White Stuff you are agreeing to the use of these cookies. If you do not agree to the use of cookies then unfortunately you will not be able to shop with us online (as our website, like most others, will not work without them!).

Functionality cookies
Whilst you are on our website, we use various tools to interact with you - for example writing product reviews, asking questions about our products or sharing your favourites on social media networks.

Social Media Sharing
Our website may contain links to third party social media sites such Facebook or Twitter. Cookies may be placed on your internet browser by these third parties - we have no control over this or the technologies used by the third party sites, and accept no liability or responsibility for them. You can find out how these third parties collect and use your information by reading their privacy and cookie policies which you will find on their website.

Targeting/marketing cookies
White Stuff has relationships with carefully selected and trusted marketing suppliers. Sometimes you might see White Stuff advertised on other websites, for example, showing the very same clothes you were browsing the other day. This is because a temporary cookie has been used to make the ad more personal to you. It is important to understand that these cookies are completely anonymous - they are only stored on your computer. No information is ever shared with other websites and you have the ability to opt out of targeted marketing.

You can find out more about the cookies we use from the following table:

Provider

Function

Name

Purpose

Intershop

Cookie acceptance

CookieLaw

This cookie is sent to you to accept our cookie policy

Intershop

Customer ID

This cookie is sent to you the moment you leave and stores your customer ID. This means that anything you've added to your basket will still be there when you return to the site (handy).

Bazaarvoice

Product reviews

These cookies are in use when you write a review of one of our products, making a comment or asking a question. These cookies ensure that you have a smooth experience when using our social interaction features, for example they kick in if you mistakenly try to review the same product twice

Attraqt

Merchandising

recentlyViewed

This cookies are used to display products based on your browsing and purchasing behaviour. These are essentials if you would like to see products

Maximind

Geo location

This cookie are for us to determine where you are browsing from so that we can direct you to the appropriate language website.

Google Analytics

Analytics

_utma

Google Analytics help us to track information about visits to our website and revenue. This cookie is typically written to the browser upon the first visit to our website from that web browser. If the cookie has been deleted by the browser operator, and the browser subsequently visits our website, a new __utma cookie is written with a different unique ID. This cookie is used to determine visitor numbers to our website and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure

Contains the ANID, a unique identifier derived from your Microsoft account, which is used for advertising, personalisation and operational purposes. It is also used to preserve your choice to opt out of interest-based advertising from Microsoft, if you have chosen to associate the opt-out with your Microsoft account.

Bing

Digital Advertising

CC

Contains a country code as determined from your IP address.

Bing

Digital Advertising

MH

Appears on co-branded sites where Microsoft is partnering with an advertiser. This cookie identifies the advertiser so the right ad is selected

Maru

Online survey

ecos.dt

Our survey code sets and updates this cookie once every half-second to a value which represents the current date/time. It tracks the latest point in time a respondent has one of our clients' websites open, and is used to accurately trigger exit surveys. This cookie is a "session" cookie, which means it will be deleted when the browsing session is finished.

This cookie is created by our site infrastructure in order to ensure web traffic is evenly distributed between our servers. This cookie contains no tracking information and is not used by our research or other software in any way other than to ensure your traffic is correctly distributed. The cookie is deleted at the end of the session.

Maru

Online survey

_cfduid

The "__cfduid" cookie is set by the CloudFlare service to identify trusted web traffic. It does not correspond to any particular user id in and does not store any personally identifiable information. More info on CloudFlare can be found on their site.

Fresh Relevance

Emails

tms_VisitorID

Stores a unique id for the device. This is used to keep track of your shopping, to send/show you offers that relate to the products viewed, so you can be contacted by email if you seem to be having problems, or to help us improve the Website

This is a temporary cookie which lasts only for the duration of the browsing session. It is used to show the Trace Bar on the site when the Diagnostics: Open Your Website With Cart Trace link is clicked from the Settings | Settings Home page in Fresh Relevance

Criteo

Digital Advertising

Interest-based Advertising: Ad Roll allows us to track visitors to our site, see what products they have viewed, so that they can retarget the customer through banner advertising. They also track conversions so we can optimise performance of our campaigns.

Hotjar is a new all-in-one Analysis and Feedback tool that reveals the online behaviour and feedback of a website's visitors. By combining both A) Analysis and B) Feedback tools, Hotjar gives us the 'big picture' of how to improve your experience and its performance.

The Analysis tools allows us to measure and observe user behaviour (what users do) while the Feedback tools allow you to hear what your users say (Voice of User / Customer).

Hearst Magazines UK is the largest digital magazine publisher in the UK owning titles such as Goodhousekeeping. From time to time we do invest in digital advertising with them. This cookie allows us to measure and observe the performance of our digital advertising investment.

Rakuten

Digital Advertising

stc112173

Interest-based Advertising: Rakuten allows us to track users who come to us from our affiliate marketing partners. This is the only cookie that we drop currently on landing. The information it contains helps us track the consumer journey and across platforms. No personal information is recorded.

Add This

Social Media

This cookie helps to link website visitor activity to external online marketing campaigns. This cookie is a unique user identifier.

Facebook

Social Media

This cookie helps Facebook show ads for businesses and other organizations to people who may be interested in the products, services or causes they promote.

Additional information

You can enable, disable or delete cookies by following your browser instructions. You can usually find these in the Tools or Help or Edit menu. If you have disabled a cookie, we will no longer collect or use any further information, although we may still use the information collected before the cookie was disabled.