June 11, 2015

Video: The Most Common Mindless Marketing Habits

Can we talk for a moment about our marketing habits?

During AdWeek DC, I addressed the topic of marketing habits with Jamie Gorski, CMO of The Bozzuto Group. In our fireside chat, we uncovered the most common mindless marketing habits (including some that will probably surprise you). Here’s a sampling:

Spending too much time on immediate tasks and not enough on innovation (being an “order taker” instead of a “market maker”)

Attending or scheduling too many meetings and meetings that lack focus

The habit that is most detrimental to your effectiveness (and that you might be doing this very second)

By changing these key habits, you can tap into your inner marketing guru and be more effective, every day.

I invite you to take 4 minutes and watch the video.

What are some ways you’ve found to change these habits? Share your comments below.

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February 5 marks the 45th U.S. president’s State of the Union address. Even though this bombastic politician is known for his childish theatrics, I doubt his speech will be as memorable as the one featuring Mr. Lenny Skutnik.

When he saw the woman lose her grip on the helicopter line, Skutnik dove into the icy Potomac waters and rescued her from certain death. His heroism earned him a VIP seat at President Reagan’s January 1982 State of the Union address….

We have scheduled 6 months’ worth of dynamic professional development and growth opportunities for our community. Check out our schedule, and contact me if you would like to participate in these sessions: lisa@energizegrowth.com.

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Lisa is an enthusiastic, enlightening professional. The time you invest with her, or any one of her many seminars, pays terrific dividends. Her quick mind and search for less obvious solutions to difficult problems makes her an excellent resource.