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About Holly Berkley

Holly Berkley is the author of several Internet Marketing and Business books focused on helping all size businesses increase online sales, strengthen their overall brand, and dramatically boost web site traffic through proven online marketing concepts.

In addition to her Business and Internet Marketing books, she is also the author and illustrator of a children's book, "Mommy, Me & My Chickens"

As a professional Internet Marketer and former lecturer at San Diego State University, you may have seen Holly Berkley's appearance on ABC Primetime's 20/20, 10 News San Diego or discussing online marketing trends and tips for FOX 5 San Diego and KPBS. She has also appeared on numerous radio talk shows, business magazines and newspapers throughout the country.

Holly's book, Marketing in the New Media shows top brands how they can combine traditional (televisions, radio, print, outdoor) advertising with New Media (Internet, Mobile Marketing) for maximum results. The 2nd edition of this book, includes a whole new chapter on how businesses can use Social Networking sites to promote their brand.

Her first book, Low-Budget Online Marketing for Small Business, published by Self-Counsel Press, was rated a "Must Read!" by Today's Books, and continues to help all size businesses increase Web site traffic and online sales. The book has been translated and re-released internationally.

Holly's degree in Rhetoric and Communications from the University of California, Davis led her to work with some of the first companies to experiment with live web casts. She helped cover the 1998 Japan Winter Olympics and first ESPN X Games live on the Internet through her work with TransWorld Media.

Connect and Learn more about Holly Berkley and her books at BerkWeb.com

Author Updates

As an Internet Marketing Consultant for more 20 years, I’ve worked with a lot of San Diego start-ups and new technologies. My clients are very often local entrepreneurs who identify a problem and provide a much-needed solution. This is exactly what my latest client 1Click Staffing has done. The business plan and technology is on-point with tapping into a need to fix the current (very outdated) hiring/job search process.
Let me explain. Say you find out your best employee is going on m

Using video in your digital marketing strategy is no longer a “nice to have” element, but critical to helping your company reach customers and stand out from the competition. Here are 3 quick reasons your small business needs video now, plus a special offer to help get your video started. Video helps your customers find you online.
Videos on YouTube play an important role in SEO. Since search giant Google owns the video network, it gives extra weight to well-optimized videos in org

I’ve had a lot of clients asking me about Facebook Live lately. How it can help their business. How they can best prepare. As a result, I pulled together a list of key tips to help them get started.
Content Tips: Have a compelling description of what you’re going to talk about ready to post, BEFORE you go live. This description will be what people read alongside the video post. Promote the Live Video event a few days before via blogs, social posts and email. Plan to have company a

Representatives from Hallmark, Ticketmaster and Guinness Book of World Records were among the many marketing professionals who shared social media success stories during the recent PRWeb Social Media Summit.
I had the privilege of attending this year’s PRNews Social Media Summit in Huntington Beach, California last week. I’ll share more of what was discussed over the next few weeks. However, for now, here are some quick, yet critical take-aways from Day 1. Focus on Shared Experien

What can we, as online marketers and content creators, learn from this budding YouTuber story? Read on… My 12 year old son recently started a YouTube Channel of his own and has been obsessed with building his subscribers and views.
He relentlessly studies other famous YouTubers popular within his age group, like Ryan Higa, jacksepticeye (cringe…) and of course, PewDiePie– the 27 year old with more than 53 million subscribers and earning more than $15million.
But this pos

My 12 year old son was looking for a way to make some extra holiday cash and offered to help me with my Internet Marketing Company. I told him I would pay him to write a blog for me about how to increase video views on YouTube.
“Mom! Nobody reads blogs!’ he told me. “Everyone just uses YouTube.” So instead of writing a blog for me, he made this video. What do you think? Have any advice for this budding Internet Marketer? Any YouTube marketing tips he should have included in his top 10

By Sophorn Chhay, Guest Blogger
When it comes to building a strong connection with consumers, social media is one of the most effective tools at a brand’s disposal. Here are some inbound marketing tips to help you maximize customer engagement using social media.
1. Be consistent with the platform’s culture.
Consumers use different social media platforms for a variety of reasons. Twitter, for example, is a more common choice among users who want to be up-to-date on what

Local SEO Strategies for Hotels And Restaurants
Ready to reach new customers while building loyalty among your current ones? Combine laser targeted social media marketing with strategic local search marketing!
While search engine optimization is important to the health of any business, hotels and restaurants need to employ a different type of SEO strategy. The people that are seeking out hotels or restaurants are looking for

************* What to Expect: Raise your social strategy to industry best practice by attending this intensive two-day training course. Gain from the singularly most developed social media marketing workshop availab