Habitat Floral Event Design

Jennifer Horsley, from Habitat Floral and IM worked together to create a promo video that was not so much about promoting, but showing Jennifer’s friendly, knowledgeable and helpful personality. IM believes that business owners have a tremendous natural resource within themselves- simply to tell their audience the positive attributes of who they are and what they love to do. Promoters don’t necessarily need to come out and say “I am a helpful person”, but can demonstrate their helpfulness by giving the viewer tips and ideas to improve their lives, or give advice and solutions to problems they may be having. It’s a less invasive approach to marketing. It’s a show vs. shout approach. Customers purchase from those they trust and like personally. A genuine smile and a twinkle in the eye can say “do business with me” more so than coming out and saying “trust me, please do business with me!”

Imagination Media assisted me in creating a promotional video for my floral and event planning business and I couldn't be happier. I do not have much experience in front of a camera but he made it easy and enjoyable. The result was better than I could have imagined, I am thrilled! Thanks IM!

– Jennifer Horsley- Habitat Floral Event Design

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About This Blog’s Author

Tim Danyo is a new media creative. He makes value and action driven video content for the web. Tim believes that to truly gain influence in the market place, an individual or company needs to produce amazing content that captivates and empowers their clients and those in their industry.