Butterfinger Super Bowl 50 Ad Campaign Goes Bold with Terrell Owens

Thursday, January 21, 2016

Nestle announced the Butterfinger Super Bowl 50 ad in December. Today the brand kicked off the supporting campaign for the Super Bowl Ad under the slogan Bolder than Bold. In a 4 minute video former NFL player Terrell Owens and comedian Billy Eichner take to the streets on New York to ask people to perform a bold touchdown dance.

Terrell Owens was known for crazy touchdown dances. Butterfinger actually wants us to treat to some hot touchdown dances in the Super Bowl game. Butterfinger is offering pro football players up to $50,000 for any fines the may incur for excessive celebrating after a touchdown in one of the three final games of the season. This is a bold offer!
Billy Eichner is hilarious in impromptu street interviews asking people to be bold. Watch below.

The above video has likely not much to do with the Butterfinger Super Bowl 50 ad. It will have the Bolder Than Bold theme, but how the ad will communicate that remains to be seen.
The Butterfinger candy bar was originally invented by Chicago’s Curtiss Candy Company was believed to have been promoted as early as 1923. Nestle bought Butterfinger in 1990.Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event. Read our Super Bowl 50 Facts to learn everything important about Super Bowl 50.
Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016.
The Super Bowl 50 Halftime Show will be performed by Coldplay. The British band is featuring Beyonce as special guest.
CBS is broadcasting the Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco.
The Super Bowl 50 will get a week long treatment on CBS involving specials and Late Night take overs. The Super Bowl 50 Kickoff Time is at 6:30pm ET. Read the latest Super Bowl 50 News.