River | Artful Living

Branding, Art Direction, Advertising for a lifestyle retail brand in Connecticut.
River is a concept lifestyle store that incorporates interiors with garden design.
Incorporating antiques with new pieces and mixing interior and exterior accessories with florals, River launched in 2005 and by 2009 became one of the top 50 retail destinations for interiors in the country, according to trade publications.
The store perfectly encapsulates the design influences of its location and extends its inspiration beyond it by introducing new items and trends to its faithful clientele.
For River, the right marketing mix included a ton of unique visuals for online and print marketing as well as a very tight and concise visual presentation that extended to visual displays on-site.