Spain – Marketing & Spanish Language

Participants on the Sevilla program explore Spanish language, culture, and European marketing practices through visits to numerous cultural and business sites. Students have the opportunity to enjoy tasting at an olive grove as well as a famous vineyard. This program includes excursions to Cordoba, Granada, Toledo, Madrid, and numerous museums and other historical sites. Students practice their language skills and learn the Spanish culture by living with local families through homestays. To view photos from past programs, please click here.

Program Dates

May 16 – June 23, 2018

Location

Sevilla, Spain

Cost

$6,200

Courses

BUS 360 | Marketing Methods

Examination of decisions affecting marketing of goods and services in consumer, industrial and international markets. Emphasis on the role of marketing in a managerial context. Areas studied include: the activities of marketing research, identification of marketing opportunities, and the development of marketing mix strategies including the decisions concerning pricing, distribution, promotion and product design.

FLS 201/202 | Intermediate Spanish I or II

Continued development of communicative abilities for students with previous study of elementary level Spanish.Integrated skills approach (speaking, listening, reading, writing).Students will learn to function in everyday situations, expressing opinions and doubts, and narrating and describing in present, past, and future time, and will explore cultural issues through literary and other types of readings.Includes written and oral assignments of language structures and vocabulary

M 298 | Doing Business in Spain

This experiential course combines in-class learning with out-of-classroom experiences to learn how business is done in Spain from multiple perspectives.

Pre-Requisites

MIE 201

FLS 102, FLS 105 or FLS 110

Calendar and Excursions

From attending a flamenco show to visiting an olive grove, students explore the rich Spanish culture through a variety of activities, events, and excursions within Sevilla and throughout Spain. Home to three UNESCO World Heritage Sites, Sevilla is bursting with unique charm. It’s not uncommon for families to be leisurely strolling through the city plaza late into the evening. Students explore Sevilla by visiting local businesses as well as historic landmarks such as the Alcazar Palace.

Beyond Sevilla, students spend a long weekend in Granada and Cordoba for a mid-semester break and finish the program with a capstone trip to Toledo and Barcelona, the capital of Spain. Students visit many famous sights in Barcelona including la Sagrada Familia.