4.
Hook up <ul><li>Facebook group: “Euprevent training social media” </li></ul><ul><li>Twitter-hashtag: #eupreventSM </li></ul><ul><li>Pictures will be on www.flickr.com </li></ul><ul><li>Presentations will be on www.slideshare.com </li></ul>

15.
Bottom-up take-over of the internet <ul><li>Case: Myspace </li></ul><ul><li>Communities are in control </li></ul><ul><li>You are NOT in control </li></ul><ul><li>Stop teaching! </li></ul><ul><ul><li>Conversate </li></ul></ul><ul><ul><li>Co-creation </li></ul></ul><ul><ul><li>Crowdsourcing </li></ul></ul><ul><ul><li>Ambassadors </li></ul></ul>

16.
The GAP story <ul><li>The new GAP Logo was rejected by community </li></ul><ul><li>Gap was forced to get the old one back </li></ul>