China Summer Tourism Summit 2018

In 2011, the Ministry of Culture and Tourism (previously China National Tourism Administration) and China Meteorological Administration signed a strategic cooperation agreement. This was followed by a more specific agreement in 2012 to collaborate on summer tourism, a form of tourism that recognizes the importance of climatic factors, including tourist comfort and the need for cool destinations in summer. This agreement recognizes that climatic conditions are becoming increasingly central to visitor decision making and destination attractiveness.