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What's different about Action Custom Straps? First and foremost, we use soft leathers which make comfortable straps. Action Custom Straps have been seen by millions of people all around the world in concert, on television and on the Internet! Professional guitarists as well as guitarists who play simply for the enjoyment of it appreciate the quality that is put into each Action Custom Strap. And the discriminating photographer knows that a comfortable camera strap is an important accessory. We believe you will also appreciate these features that are built into every Action Custom Strap. Let us build one for you and thank you for visiting our ArtFire shop! More »