A security company expects to take on 100 extra staff over the summer as capacity at many pop festivals is increased, triggering rising demand for its services.

A security company expects to take on 100 extra staff over the summer as capacity at many pop festivals is increased, triggering rising demand for its services.

Manchester-based Primary Security expects this year to be its busiest to date.

The firm, which is run by Sacha Lord Marchionne and Mark Turnbull, already has 120 security staff on its books and wants to recruit more than 100 additional employees to cope with the numbers attending including the Parklife festival at Manchester's Platt Fields, where audience numbers are due to grow from 50,000 to 70,000.

The Transmission performances in June at Jodrell Bank, Cheshire, will attract 20,000 people to see Elbow, Paul Weller and other acts over one weekend, up from 5,000 last year.

Both Transmission and Parklife are events promoted by Sacha.

A spokesman for the company said: “We’re looking for new recruits who will understand that working in security is about looking after the festival goers, and who will take their position seriously.”

Primary Security has also been appointed to provide door staff at Manchester karaoke bar K2, in China Town.

Primary Security was set up in 2010 and has provided security staff at events including Creamfields and Kendal Calling, as well as Manchester nightclubs including Venus and South and Magnet in Liverpool.

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