Tell us about the Opportunity / What is it?

Embarking on parenthood is a bit like being expected to find your way in a jungle with no map and no guide. It's bewildering, exhausting and scary at times too. When any family sets off on this incredible journey, Bounty's there, guiding the way.
We support families in the transition to parenthood, through each key life stage, from pregnancy to birth to toddler to pre-school. We are the first place new mums turn to for advice, help, reassurance and information. We also welcome them into an online community where they can share experiences with a support network.

What is the Marketing Objective?

As well as providing new mums with the timely advice and expert knowledge they need, we introduce carefully chosen products and services to mum that we know, as parents, can be invaluable through the different key stages. Every mum that registers with us is eligible to receive a total of four Bounty Packs; filled with free samples, money-off vouchers and useful information, plus free guides offering practical, up-to-date information, advice and guidance from pregnancy and beyond.

How does it work?

For over 50 years we've provided trustworthy advice and support in pregnancy and parenting to help mums get the most out of family life. Our unique partnerships with hospitals and health professionals, relationships we cherish, are testament to our dedication to providing the best advice and support to mum. And we strive to make it easy and simple to access that wealth of expertise and experience - online, offline, locally, nationally - to support family life

Who's used it in the past?

A number of brands have used Bounty to target mums- please contact a member of the team for more information.

Features / Benefits

Target the 850,000 mums we see each year on hospital wards, along with our online community with offers, competitions, advice and help- this is a unique opportunity to become part of harmonious family journeys.