Here Are Apple's 'Dreadful' New Ads For The Mac

Apple aired
three new ads last night during the Olympics for the Mac and the
"Genius" bar at Apple's stores.

The response to the ads has not been good. Fortune's Apple
blogger Philip Elmer DeWitt
wrote that only one of the three ads is enjoyable. 9 to 5
Mac's Mark Gurman tweeted,
"Not a fan of this new ad."

Former Business
Insider politics editor, John Ellis wrote on
Twitter, "We were surprised, last night, watching the Olympic
coverage, by the Apple ads. Think it's the first time Apple ads
have been dreadful."

The ads, which are embedded below show a Mac "Genius" helping
people at various times in their life. They seem like the sequel
to the Mac versus a PC ad. (Personally, I think they're fine, but
I am clearly in the minority on this one!)

The bad news for everyone that hates them is that they're
probably not going away any time soon. It seems like the next
theme for Apple ads.