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The Wall Street Journal's metro section, expected to launch in April, presents yet another competitor for The New York Times for New York news. Bloomingdale's and Bergdorf Goodman -- valued Times advertisers -- have reportedly signed on to advertise in the Journal's forthcoming section.

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To promote its New York City metro section, The Wall Street Journal has launched a series of Foursquare badges. The badges -- awarded for checking into reviewed restaurants, or simply for hanging around the financial district -- probably won't have much effect on the Journal's sales, writes Erick Schonfeld. "But they represent another branding coup for young Foursquare," he notes. "If you are a media company searching for street cred, it seems that you need a Foursquare badge."

The Wall Street Journal is reaching out across television, print, outdoor and online with a campaign from McGarryBowen inviting consumers to "Live in the know" with the Journal's in-depth coverage. The agency also created the newspaper's last ad push, "Every journey needs a Journal," three years ago.

Rupert Murdoch reportedly is planning to relocate The Wall Street Journal's office from lower Manhattan -- its home for 119 years -- to News Corp's Midtown digs. Plans also call for The Journal in the coming months to branch out from its core business news coverage to add a sports section, according to this article.

Rupert Murdoch reportedly is planning to relocate The Wall Street Journal's office from lower Manhattan -- its home for 119 years -- to News Corp's Midtown digs. Plans also call for The Journal in the coming months to branch out from its core business news coverage to add a sports section, according to this article.

The Wall Street Journal's Web site is likely to become a free, ad-driven portal, after News Corp takes ownership of Dow Jones & Co., according to Chairman Rupert Murdoch. The move could boost the number of users from the current 1 million to as many as 10 million to 15 million, who would draw "large numbers" of new advertisers, he told shareholders in Adelaide, Australia.