Comments on As simple and as important as language?TypePad2011-03-22T16:46:28ZBarry Leggetterhttp://thoughtfulthud.typepad.com/the_thoughtful_thud/tag:typepad.com,2003:http://thoughtfulthud.typepad.com/the_thoughtful_thud/2011/03/is-it-just-a-matter-of-language/comments/atom.xml/Angela Jeffrey commented on 'As simple and as important as language?'tag:typepad.com,2003:6a00e553b86c1488340147e3a69866970b2011-03-31T22:51:28Z2011-03-31T22:51:28ZAngela Jeffreyhttp://www.vmsvoice.comBarry - you are absolutely correct. We often use the term analytics in our measurement proposals and to describe our...<p>Barry - you are absolutely correct. We often use the term analytics in our measurement proposals and to describe our services. You&#39;re moving the industry in the right direction.</p>David Rockland commented on 'As simple and as important as language?'tag:typepad.com,2003:6a00e553b86c148834014e602b0c59970c2011-03-28T16:53:54Z2011-03-28T16:53:54ZDavid RocklandBarry -- very good points. The PR measurement world is migrating to incorporating more analytics as part of what we...<p>Barry -- very good points. The PR measurement world is migrating to incorporating more analytics as part of what we do every day. However, we need to evolve the language along the way at the same time. Probably the biggest challenge will be for people who don&#39;t do measurement, but work on client accounts, to develop analytics as part of their lexison as well. It is something we are very focused on at Ketchum.</p>