Experience Leadership

What You’ll Learn

Get to a common view of your problems, letting scenarios drive your thinking.

Apply scenarios to cross-channel design, using stories to describe the experience.

Slip scenario techniques naturally into your existing design process.

Drive the vision of your design by breaking the problem into small pieces.

Great design is driving business more than ever before. At the forefront are the newest generation of leaders: people who’ll motivate others to create those outstanding experiences through shared goals and accomplishments.

Kim will explore how we develop a broad view of what a UX leader is and how we develop both practice leadership and change leadership skills. Since leadership is a skill set, not a job title, the next generation of UX leaders will come from many disciplines and have many roles. They’ll know how to bring out the best in the designers, developers, researchers, and product managers they work with.

You’ll see how a great UX leader is instrumental in transitioning their organization from one that believes design is nice to have to one that believes UX lies at the core of good business. Moving an organization that fears taking risks to one that accepts reasonable, mitigated risks they learn from. You’ll see how you can become a leader like that within your own organization.

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Why Kim?

Nobody has more experience bringing personas and scenarios to design teams than Kim Goodwin. Much of the modern thinking about using personas and scenarios in design came from her time while she was VP of Design at Cooper. And her book, Designing for the Digital Age, is a treasure trove for anyone who wants to ramp up their design skills to the next level.

We’ve learned that Kim has many impressive attributes, but one that jumps out at us every time is her experience. You immediately get the impression that she’s been there. Throw any design situation her way and she instantly responds with a project she’s worked on and how they got through that problem.

Kim has spoken at so many of our events, we’ve lost track. Yet we keep asking her back because every audience loves her. You and your team surely will, so save your spot today.