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In today’s content-driven world, the marketing team is an important part of innovation. To keep Web efforts up to date, they have to collaborate around the clock. Sales and other stakeholders must be kept in the loop. And everything has to align with overall strategy. That’s a tall order, but collaboration software makes it easier.

Everyone knows content marketing is vital to B2B success on the Web. However, not every enterprise needs every content marketing tool and technique. It’s crucial to choose the tactics that can be done well and consistently in your own organization. Start with these seven strategy game-changers to optimize content marketing for your business!

With organic Facebook reach declining, social media marketers will have to adapt new approaches and challenge their preconceptions to reach their audience. Whether your current Facebook presence is successful or marginal, introduce these tactics.

To get the most from digital marketing, social media is essential. But sometimes, it can be hard to find your social media stride. In other cases, social might seem to be going well for a while, then suddenly hit a snag. What can you do to energize user engagement?

Over just a few years, mobile technology has become indispensable to any online business. More than 90% of Americans own cell phones, and over half own Internet-ready smartphones. So, how can today’s brands market effectively on mobile? Start by avoiding these common mobile marketing mistakes.

The last few years have seen truly tectonic shifts in how marketing is done. Not only does the digital sphere offer new ideas every quarter, but the interplay between digital, mobile, and face-to-face brand interactions keeps getting more complex. 2017 promises to be a new frontier in more ways than one!