Why Shoppers Abandon Their Shopping Carts

The term “cart abandonment” makes many online sellers a little queasy. Orphaned carts represent lost income.

But that income may or may not be lost forever. The purchase could occur down the line or the item(s) will simply remain in the shopping cart.

Why do shoppers abandon their carts? We talked to several experts, who shared some common causes and told us how you can curve cart abandonment as much as possible.

So, what are the reasons?

Adi Bittan, co-founder and CEO of OwnersListen, a site that lets business owners communicate directly with their customers, says one reason shoppers abandon their carts could be that they don’t have enough information to make a confident purchase.