The&Partnership Named Agency of Record for the Whitney Museum of
American Art

October 20, 2016 08:11 AM Eastern Time

NEW YORK--(EON: Enhanced Online News)--The&Partnership today announced it has been selected by the Whitney
Museum of American Art as its agency of record and lead marketing
partner effective immediately. The firm will handle a host of activity
for the iconic establishment, including all advertising creative and
media, led by network partner m/SIX, one of the world’s fastest growing
media agencies.

“The
Whitney is one of New York's cultural icons and we're tremendously proud
to be chosen as the partner to help more people discover the power of
this amazing institution.”

The&Partnership was selected through a competitive pitch against other
New York agencies, not only for its standout original creative work but
for the offering it encompasses under one roof. The&Partnership has the
ability to service all client needs for the Whitney by utilizing a group
of skilled individuals from different fields. The&Partnership also helps
clients with smaller budgets punch above their weight with creative and
media synergy.

Recognized as one of the world’s most dynamic museums and the foremost
collection of twentieth century and contemporary American art, the
Whitney has won acclaim for its new home in New York’s Meatpacking
District. Designed by Renzo Piano, the new space has enjoyed standout
success, attracting more than one million visitors since opening last
year. The&Partnership has been brought on board to help bolster the
museum’s profile in local, national and international markets as one of
the world’s leading art museums.

The relationship kicks off this month and will immediately focus on the
Whitney Biennial, which opens in spring 2017.

Jeff Levine, CMO of the Whitney Museum of American Art, said:
“The&Partnership’s entrepreneurial spirit and deeply collaborative
approach are a great fit for the Whitney. We’re thrilled to have them
join our team.”

Andrew Bailey, CEO and Partner of The&Partnership, said: “The
Whitney is one of New York's cultural icons and we're tremendously proud
to be chosen as the partner to help more people discover the power of
this amazing institution.”

About the Whitney Museum of American Art

The Whitney Museum of American Art, founded in 1930 by the artist and
philanthropist Gertrude Vanderbilt Whitney (1875–1942), houses the
foremost collection of American art from the twentieth and twenty-first
centuries. Mrs. Whitney, an early and ardent supporter of modern
American art, nurtured ground-breaking artists at a time when audiences
were still largely preoccupied with the Old Masters. From her vision
arose the Whitney Museum of American Art, which has been championing the
most innovative art of the United States for more than eighty years. The
core of the Whitney’s mission is to collect, preserve, interpret, and
exhibit American art of our time and serve a wide variety of audiences
in celebration of the complexity and diversity of art and culture in the
United States. Through this mission and a steadfast commitment to
artists themselves, the Whitney has long been a powerful force in
support of modern and contemporary art and continues to help define what
is innovative and influential in American art today.

About The&Partnership

The&Partnership is a modern communications agency uniquely built to
solve the concernsand frustrations of marketers. The
multidisciplinary model operates under a single-bottom line, which
creates game-changing collaboration and creativity across disciplines,
delivering the right answer for today’s client needs. The agency’s
capabilities span 10 disciplines, including advertising, media, PR, CRM,
data/analytics, digital, social, mobile, innovation, content and
delivery/production.

The&Partnership has 1,500 employees in 56 offices across 25 countries.
For more information, visit the website at: http://www.theandpartnership.com.
Follow The&Partnership on Twitter @and_partnership and on Instagram
@theandpartnership.

About m/SIX

m/SIX is a full service media agency that combines the nimbleness of an
independent shop with the buying power of GroupM. Backed jointly by
GroupM and integrated marketing agency The&Partnership, m/SIX’s unique
model brings media planning, creative development and data management
under a single roof, providing advertisers with a one-team approach for
managing all aspects of their paid, earned and owned media
campaigns. Digitally native with expertise across all addressable and
traditional media channels, m/SIX is built for the modern media
landscape offering hands-on management across all stages of the media
process. m/SIX clients include Dow Jones, BNY Mellon, CBRE, Aetna,
BritVic and Hitachi. For more information, visit www.msixagencyna.com.