Category: iMac (Late 2012)

“In a recent interview with Bloomberg, ‘respected industry observer’ Paul Kedrosky opined that Apple is falling apart at the seams because Jony Ive and his design team have been given too much power, resulting in sleekly designed products that are proving hard to manufacture en masse,” Yoni Heisler writes for Network World. “As a recent example, Kedrosky points to Apple’s troubles in meeting demand for its revamped iMac. Indeed, Apple’s struggles to get iMac production in full swing resulted in substantially lower Mac sales than almost every analyst expected.”

“It’s an interesting theory, but ultimately demonstrates a fundamental disregard for what we know about Apple and the design process,” Heisler writes. “First off, the idea that Apple’s design team now has too much latitude under Tim Cook is preposterous given that Ive and his design team were untouchable with Jobs at the helm. And we know this from Jobs himself.”

Heisler writes, “Not only did Jobs often refer to Ive as his best friend, his biography revealed that Ive was given more operational power than anyone else at Apple, save of course Jobs himself. Jobs told biographer Walter Isaacson that there was no one at Apple who could tell Ive what to do and that he purposefully set things up that way.”