New Symbol CEO Talks Strategy

Bill Nuti hopes for closure on accounting scandal; channel, six vertical markets will drive international market growth in 2004.

For more than a year, Bill Nuti has been riding shotgun at Symbol Technologies Inc. Now, hes finally in the drivers seat as the companys newly appointed CEO.
Customers, partners and Symbol insiders applaud the move. And for good reason. Nuti joined Symbol as president and chief operating officer in July 2002, and has spent the past 17 months overhauling the companys internal operations and channel strategy. He also vowed to push Symbol beyond its bar-code dominance in the retail sector.

Nutis game plan for 2004 includes aggressive forays into six vertical markets (retail, transportation and logistics, warehousing, manufacturing, health care, and government), new wireless offerings and closer working relationships with vertical-market solutions providers.
"Well continue to be channel-friendly on a go-forward basis," said Nuti during an interview yesterday. "We need to build an industry of partners around our company. Partners need to see their way to profits, market share gains and personal success through their relationship with us."
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