Jason Derulo

Jason Derulo, who has sold more than 30 million records worldwide since the start of his career in 2009, wrote the song intended to serve as the Coca-Cola song for the 2018 FIFA World Cup campaign.

On the release of his new song, Jason Derulo said “It was a pleasure working with Coca-Cola to create the anthem for the 2018 FIFA World Cup. It’s a tournament that celebrates athletic excellence and I’m honoured to provide the soundtrack.”

“Through my years of travel, I’ve been able to see the beauty in our cultural differences and I wrote Colors to celebrate that diversity and be a part of the amazing energy that sports fans around the world give to their teams,” he added.

Ricardo Fort, the vice president of Global Sports Partnerships at Coca-Cola said, “We know the FIFA World Cup is a global cultural and social phenomenon. Every four years, people are drawn to this event from all over the world due to the excitement and platform it provides.

“We believe that music and soccer are intrinsically linked by the passions they evoke. We are excited to welcome Jason to the team and can’t wait to bring this upbeat anthem to the world ahead of the 2018 FIFA World Cup.”

Jason Derulo has earned himself a permanent place in the world music stage and is a multiplatinum artist whose current hit Swalla has racked up a whopping one billion views on YouTube. The music powerhouse broke through with catchy his Watcha Say back in 2010 and has since enjoyed regular top spots in global charts with In My Head (2010),It Girl (2011) and Talk Dirty (2013).