I saw the message. It went by quickly - I noticed it. It was in my stream because I follow Chris Brogan, and I pay attention to what Chris Brogan is checking out.

It also got my attention because of frickin’ #FollowFriday.

See, on Twitter, #FollowFriday (aka #FF), was, and is, a pain in the butt. I suppose it has its roots in a well-meaning epiphany-message gone horribly viral, just as I suppose there’s an #Everybodyhugatnoon out there that never caught on. Just because we can, doesn’t mean we should people.

One day, Chris Brogan wrote, and I am completely paraphrasing here: “Enough with this FollowFriday crap.” I could probably find the original Tweet, but it's Sunday and I have a deadline. Then, as I recall, he echoed Margo Rose’s suggestion of: “how about a #HireFriday instead?” An exasperated crowd-sigh of agreement rustled the twitter leaves.

So I re-tweeted. So did those other sighing people. So did, and does, Mr. Brogan. Time forward, the thing has legs and they’re pretty sturdy.

Margo Rose: “I started HireFriday in February of this year to extol the virtues, talents, and strengths of job seekers around the world. Within 3 weeks, HireFriday expanded to The United Kingdom, and now it’s thriving in Canada. I created guidelines for HireFriday to offer suggestions and guidance to recruiters and job seekers alike.

When Chris Brogan was on Compassionate HR, we discussed FollowFriday, and how HireFriday is a much better alternative. Brogan said, ‘There was a time when FollowFriday had some traction, in its early inception, people paid attention to the stream, and followed others based the recommendations of trusted friends.” But, in my eyes, it just looks like clutter’.”(Full Interview here)

Well Amen to that.

I have respectfully jumped on the #HireFriday TweetTrain as long as it continues to take me where I want to go, continuing to provide real value. Real value right now, for job seekers, is free.

I spoke with Margo Rose and I want her to succeed, and I believe she will. I want her to create jobs and grow a solution, and I believe that’s what she wants. I also believe her message resonates with a very specific market, one growing larger by seconds and about to boom.

And not that you asked, but I also believe Margo Rose needs a sponsor. And an agent, and a great publisher and an editor. (her book is in the works.) Dr. Laura’s slot is empty. How about Margo Rose’s Compassionate HR? I’ll fetch coffee.

HireFriday has the potential to be the first, successful web-based, perpetual job-fair, and in that, and in the broad possibilities of HireFriday as a brand, there is a multi-branched revenue model that just may work. It's important for Ms. Rose and Twitter. Moreover, it's important to the participating job seekers.

To echo Ms. Rose (and I suspect Mr. Brogan), the message has to stay clean for it to work. The #HireFriday brand is evolving in partnership with some bright community voices with a lot to say, but ultimately, it is a brand with a singular message at its root, a message owned by Ms. Rose since 2009. Smart lady.

It’s a good thing and will continue to be a good thing if it remains about one thing: the talent. It is alive with talent. It is a living, moving, recruiting hiring machine with real people who really want to work. Read their messages. #HireFriday.

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