Tag: TTA

I’m starting a new segment on the blog. I’m calling it Tuesday Trend Alert (#TTA)! First featured trend: the African Fabric.

Whether you call it Ankara, Gitenge, or simply the African fabric, this clothing style typically associated with African culture has seen an explosion in popularity in the last couple of years. Once worn predomenently in villages or as traditional attire only, the African fabric has been given a modern twist as young fashionistas and fashionistos have incorporated the vibrant fabric into their wardrobes. High fashion brands like Marc Jacobs, Givenchy, Eley Kishimoto, Jean Paul Gaultier, Diane Von Furstenberg, Dries van Noten, and Kenzo to name a few have also taken notice, creating high fashion looks with the price tag to match.

Celebrities are also getting into the trend. From Beyoncé to Gwen Stefani, plenty of entertainers have been spotted in their colorful African inspired threads.

I believe the African fabric or Ankara has grown in popularity because of the vibrancy of colors, prints and versatility of the fabric. I of course love this trend. I grew up seeing it worn by my mother, aunties and grandmothers. I don’t believe you can have enough African prints in your wardrobe! This is a trend that is here to stay

Do you own any clothing made with African fabrics, and why do you think it has become so popular? Comment below.