Posts Tagged "split testing"

What is A/B testing? A/B testing, or split testing is the process of running a simultaneous experiment between two variants of a web page to see which one performs or converts better. A/B test consists of creating an alternative page for a specific page and showing each of them to equal number of visitors. The two […]

With the continued demand for advertising on the social media, it is important for all advertising professionals to hone there skills to do efficient marketing on social media portals like Facebook, LinkedIn, Twitter, etc. Just like Google, Facebook also makes its money from the clicks that the users make on advertisements from the advertisers. Hence, […]

About Southern Sun Southern Sun Hotel group is one of South Africa’s largest hotel chains, having a large number of hotels across the world in countries like Kenya, Zambia, Seychelles, Tanzania, Mozambique and Middle East. They provide accommodation across all markets, but mainly in major urban centres and select key destinations of South Africa. It […]