Pinterest Tips

About Pinterest

Pinterest is an interest sharing site that allows users to connect through shared tastes and interests. Pinterest lets you “pin” what you find interesting, share it with others, and organize content using pinboards. People use pinboards to plan events such as weddings or birthday parties, to acquire ideas for redecorating, to collect recipes, and much more. The site allows you to browse other users’ pinboards to see what they are creating and discover new things.

When you are on the Pinterest website, add /source/yourwebsite.com to the end of the URL. The page that appears will show you all of the pins that users have pinned directly from your website. Example: pinterest.com/source/socialmediatips.com shows the pins pinned from this website.

To add a price banner to a pin, add a $ or £ as the first thing to the pin description. Pinterest will automatically add a price to the photo as a banner in the upper left corner. NOTE: This only works when pinning to the ‘Gifts’ category.

Users are on Pinterest to find things similar to their interests, but they also want to know that what they find is going to benefit them. They want to visualize the lifestyle a product will give them. An image of the product in use does this better than just an image of the product alone.

Do you want to start on Pinterest, but don’t know what you might pin? There are many, many ideas of what you can share through Pinterest! You can share photos related to your employees, what you do, your industry or your company culture. Click the link below for 40 ideas of what you can pin!

In order to discover how many people have pinned from your site, how many people have seen these pins and how many people visited your site from Pinterest, you must first ensure that your website is verified with Pinterest. Once you are verified, click Analytics from the top right menu.

According to an article on Social Media Today, Pinterest users are brand-focused and they are sales-ready: 43% of Pinterest members state they use Pinterest to “associate with retailers or brands”, and Pinterest referrals spend 70% more than visitors referred from non-social sites.

Pinterest has no limit to how tall your photo can be; so take advantage of this by creating photos that are tall and engaging, but are only around 540px wide. Narrow, long pins are much more eye catching than short images.