Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world's most popular brands.
The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. The
brand philosophy is based on color, movement, lightness and transparency, which can be seen in every Swatch product and
project. Today Swatch continues to innovate and surprise with new models, collections and special editions.
Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.