1. It's a minute and a half long. This is long for an advert, which makes it cool, but even more so in conjunction with
2. Its a minute and a half of a gorilla playing along to phil collins. With no explanation. Hilariously surreal and subversive.
3. The Gorilla suit is really good.
4. The emotion which he/she/it puts into the drumming is funny, especially the first snare hit. Double hands!
5. The slow pan out at the start builds up the tension
6. The only actual advertising of the product is a picture at the end. Brilliant.
7. ITS A GORILLA
8. PLAYING
9. ALONG TO
10. PHIL COLLINS