Erik Verlinde is a Professor of Physics at the Institute for Theoretical Physics at the University of Amsterdam.

Verlinde saw a resemblance between the equations of general relativity and those of thermodynamics, and claims to have derived the one from the other, leading to his theory of emergent entropic gravity.

Like my information philosophy, Verlinde's work changes to emphasize the emergence of information (essentially negative entropy production locally despite the second law of thermodynamics). He claims that matter is actually made up of bits of information,

While Verlinde is a string theorist specializing in conformal field theory, many other physicists have looked to information as the basis for physics, including John Wheeler ("it from bit"), Seth Lloyd ("the universe is a computer"), and Vlatko Vedral ("the universe is quantum information").