'Bullet Run' announced by Sony Online Entertainment

The game is a free-to-play multiplayer online shooter based around a brutal reality television show, as detailed in its debut trailer below.

ACONY Games is handling the development of Bullet Run, which allows up to 20 players to customise characters and weapons and compete with each other in six different maps. An in-game store will offer upgrades and bonus items in exchange for real currency.

"In a society obsessed by celebrity, the idea that there could be a reality show that broadcasts live, lethal combat game programming around the world just made sense," creative director Jan-Eric Lauble told Forbes.

"Creatively this meant characters with real standout personalities that players can really become invested in, glitzy set-dressing in the levels such as cameras and television production equipment, and an in-game commentary system where we have dynamic voice-overs that react to player actions in the style of a sportscaster."