Standard Shop

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Coming Soon

Pre-Order July 4th

Each item each in our shop is subtly branded with our uniquely Standard and high-quality designs and backed with the donated uniforms from America's finest. Individually numbered, limited edition, exclusive small batch items. Get em while the last! From their backs, to your hearts, with our Standard. Shop now and see who whore wore it first!

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** We will be actively submitting orders to our **

​Secret Squirrel designs coming Fall 2020

Have a uniform of yours that you'd like to DONATE? Or better yet, make a CUSTOM shirt with your own uniform? Or even better still, using yours or a loved one's uniform with your OWN LOGO!?!?

HOW IT WORKS

Choose your fighter

[ male ]

[ female ]

[ small human ]

Select your design

5 designs representing each branch of the military with 3 different patch options to choose from. Each design is made with duty-worn uniforms generously donated by former service members.

Coast Guard

ODU

Navy

NWU

Air Force

ABU

Marine Corps

D-MARPAT

Army

OCP

[ LIMITED EDITION ]

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Only 100 shirts and 100 hats available per design

(possibly more depending on how many patches we can squeeze out of each uniform)

Commence purchase

100% of all pre-order sales will go straight back into the business for our next batch. Once we've unlocked level 5 of our launch campaign, 10% of all future sales will be donated in support of Veteran Entrepreneurship and Military Non-Profits. Learn More

[ you got this ]

Hurry Up...And Wait

Pre-orders will remain open until ALL items are SOLD. We will be actively submitting orders to our local manufacturer to fulfill (on a weekly basis, based on demand).

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FAIR WARNING: it's just my wife and I finalizing and shipping orders while we remain quarantined for the time being. We will do our absolute best to fulfill each order as fast as we can while upholding our commitment to delivering high quality, one-of-a-kind, limited edition, small batch, custom clothing and accessories straight to your door!

Lasers

Every uniform is first cut by hand then precisely sliced and diced with high-intensity laser beams for an expert finish. When in doubt, just use lasers!

*lifts pinky finger to edge of mouth*

Embroidery

Once the uniforms are prepped and strengthened in a process we call "Standardization", we perfectly place each patch on its new home using commercial-grade embroidery machines.

Delivery

We're estimating each order to take around 3 - 4 weeks to fulfill (to your door). We know that sounds like a long time, but we're giving ourselves a BIG buffer since we're total noobs at managing a live eStore (eek/yay). Adapt and overcome...we'll get there together!

[ BUT WAIT THERE'S MORE ]

ETS

Enjoy These Slips

No need to wait 20 years to enjoy a "Standard Retirement". Slip-on these custom TOMS, embroidered with your choice of patch.

- no kids sizes available -

*waiting on final approval from TOMS, back-up option on standby*

Army

OCP

Marine Corps

D-MARPAT

Air Force

ABU

Navy

NWU-1

Coast Guard

ODU

[ OF COURSE WE HAVE HATS ]

- kids & XL sizes available -

Land

Air

Sea

Space

I cannot [ THANK YOU ] enough for taking the time to visit the Standard site. Somehow I've managed to pull all of this off almost entirely by myself from my closet-converted-office (proof) while juggling family, kids, my day job and starting a new business remotely during a pandemic. Somehow I fit it time to get my CS50 cert from Harvard (more proof) Whew! I say this not to gloat, but to show through action that anything is possible if you're willing to work for it. I want everyone to be reminded when they wear any of our products that the true meaning behind a uniform comes from the sacrifice made by the wearer. Doesn't matter if you held a mop or a gun, you sacrificed. Be reminded of that sacrifice and understand that it will take even more sacrifice, hard work, selfless-service, and dedication to enact change!

I truly believe that a new Standard of company is on the rise. Businesses that are built from the bottom up, who place focus back on quality manufacturing, self-reliance, putting customers and employees first, and making positive impacts in the environment and in communities across America 2.0! Now I need your help to turn this brand into a reality and to support inspire other Veterans and Entrepreneurs to follow their passions, push their personal boundaries, and kick life in the f**king teeth. It's time to create a new Standard!