Menu

Email Marketing

Open Rates, Click-Through’s and Sales

Mike Searles’ Email Stats: Jan – Dec 2015

Unique Opens: 520,000+ opens on emails written by me and sent to lists in 2015.

Click-to-Open Rate: As high as 29% with a 10% average clicks (response/engagement). This is THE measure of whether email content containing a specific CTA (call-to-action) is effective or not. Click-to-Open Rate (CtOR) must be measured when tracking reader response to email content.

What Does It All Mean?

Example of CtOR: If 100,000 email addresses receive one email and 15,000 individuals opened that email – we measure those 15,000 as a 15% Unique Open Rate.

If 1,500 of those 15,000 individuals read the email content and respond to the CTA within the content (eg. click a link) then we have the following stats.

15,000 opens producing 1,500 clicks — which means 10% of email readers responded to the CTA. This figure gives us the CtOR of 10% for this example.

An important point to be aware of is this: the 1,500 responsive readers arrive at the destination of the link (eg. website, sales page)? What happens next is almost entirely dependent on the quality of what’s on that page. Be it the sales page copy, design, images, presentation, the product/service on offer etc etc and a host of other variables outside of the scope of measuring the effectiveness of the email copy alone.

That’s why email copywriters bring the relevant metrics to the attention of clients. For correct segmentation of input and the results generated.

Examples of Emails that Generated High CtOR

(Note: links in copy below are not active)

*** sample 1 of 11 ***writer’s niche

How to write ideas into cash…

Dear Jack,

If ever there was a tipping-point in time…

To write your ideas into bundles of cash…

That time is with us right now.

Hence the subject line to this email…

“How to Write Ideas Into Cash…”

Let me explain…

You’re a writer.

You have ideas – fiction, non-fiction or both.

You think – you write and then… and then…?

Then what?

If you write only for the sheer love of it and make zero money from your writing – then that’s okay. Live and let live I say.

But if you’re in the majority of writers who read this Newsletter then your writing is more than a pastime – it’s business!

Part-time, full-time or some-time… it’s business.

Your writing is a business.

And if your business isn’t making you money – well, you go out of business.

So, here’s where the most successful writers are turning their ideas into cash right now – this year (2015) – this very month!

They’re tapping into the Amazon Kindlepublishing platform.

And you MUST give this high paying publishing tool your serious respect – if you want to see your writing turn into bundles of cash.

He also produced Hollywood films including The Karate Kid, Ocean’s 11, 12 and 13.

I recommend you watch a film titled ‘His Way’ — the 2011 TV documentary on the life of Jerry Weintraub — because you will experience a most instructive and inspirational story about this self-made multi-millionaire.

And his personal rule for success? It’s this…

“I never hear the word ‘no’. I just don’t hear it. When somebody tells me ‘no’ I just say, ‘I know, I know. But you will!’”

You might say, “but I’m not a salesperson, booking-agent or movie producer.”

But you ARE somebody with ideas, goals and plans for your future.

And you DO hear the word ‘no’ more than you’d like… am I right?

There’s a vital message here.

The first and worst ‘no’ you hear comes from your own inner voice.

It’s your self-talk. The first enemy of your success.

Fear shouts ‘NO!’ Doubt shouts ‘NO!’ Negativity shouts ‘NO!’

Well, let me be the one to tell you…

It’s time to put an end to your inner ‘no’ — forever!

The Ultimate Self-Talk program will help you do it.

Eight powerful programs recorded on two separate CD’s that promise to change your inner-talk…

… and CHANGE YOUR LIFE.

You’ll no longer be stopped by fear, doubt and negativity.

Imagine it — you can change your life from the inside out — with our Ultimate Self-Talk CD’s.

We’ll rush them too you and even pay for the shipping costs. Yes, shipped FREE to your door!

Do it for yourself. Go now and learn more about the Ultimate Self-Talk CD’s.