Your New Hero Is This Woman Who Smushes Her Face Into Bread

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For months, an anonymous woman on Instagram has been burying her face in a wide variety of breads, making sure to thoroughly smush them so she can properly evaluate their “face feel.” Who is Bread Face, and why is she doing this? A post on Digg asked the question on Wednesday, but didn’t come up with manyanswers.

Based on the bread products she’s demolished, notably a Bergen bagel, Digg proposes that Bread Face is a New York City resident. She favors pop-rap as her bread-reviewing soundtrack, setting sessions to Fetty Wap and Nelly. Her favorite bread to rub on her face is Wonder, according to her short-lived Tumblr of written bread reviews. This is all weknow.

And as for why, why she presses her face into these baked goods with such relish? Because we need her,probably.

#Breadface existed as a hashtag on Instagram long before Bread Face began her bread-facing career, but it mostly refers to patterns in bread that look like faces, or an old forced meme involving wreathing a cat’s head with a piece of toast. There’s no one else out there giving you the real, raw (okay, baked) truth about what different breads feel like against your nose andcheeks.