Nine automakers marketing 11 brands advertised during Feb. 1’s Super Bowl, and it’s the luxury brands which created the most customer buzz.

Auto industry websites AutoTrader, Kelley Blue Book and Edmunds tracked the ads’ success rates. AutoTrader measured search results an hour before and after the game, and KBB measured results one hour before and after the ads aired. Edmunds compared search results to other Sundays.

Fiat Chrysler has recalled 228,181 Jeep Cherokees over a software issue that makes side airbags inflate without reason.

The recall affects model years 2014 and 2015. The majority of the recalls were in North America: 168,092 Jeeps in the U.S., 19,557 in Canada and 4,133 in Mexico. An additional, 36,399 worldwide were affected.