Healthy Families: Way of Life

Through the Healthy Families Initiative, BIG will help to promote healthy and active lifestyles among children under 12 years old by creating a joined up approach to children’s play, healthy eating and physical activity.

Way of Life is part of the Healthy Families Initiative. It will:

promote a joined up approach to healthy eating and exercise through community-based projects working with families

contribute to the evidence of what works in promoting healthy eating and exercise in children and families

foster joined up working on healthy eating and physical activity at local and national levels

develop links with children’s play.

BIG has contracted with an organisation called Hall Aitken to help support Way of Life applicants. They have developed three project models that applications will be based on. These models are:

Healthy Friends

Healthy Places

Healthy Home Tutors.

Models are broad plans for projects based on specific ideas for meeting the aims and outcomes of the programme. Applications must incorporate the approach of the model that they chose to follow.

The models will:

Promote healthy eating and physical activity among children and their families

Ensure that both nutrition and physical activity are essential parts of all projects

Promote a strategic approach to developing and delivering the projects

Make links with children’s play where appropriate.

Hall Aitken will also:

Work with applicants to choose the right model and develop their project