Just went through the site. Not too impressed really. Aside from one wool jersey that comes in short sleeve, the rest of the stuff is so so. The wool hat isn't too bad. But that regular jersey is sort of ugly.

it sure as hell does in terms of price. Sorry - $146 for a Fixed Jersey? Please...

Style is not always worth the money in my book...but then again, I only have chairs that cost $9 at Target. What do I know?

Note I didn't say price.

I was hoping that the new Swobo stuff would provide some new innovation - their stuff looks like a mix of standard wool stuff (like the Surly jersey, or Kutcharik (sp?), etc) with regular t-shirts, etc.

If we're talking about style, then there's a big difference between the two to me. However, value is a whole other thing. Not to mention function! Which is of course the biggest factor here.

I think I'll still be looking for wool at the army surplus or on the discount rack. For now at least.

I'm hoping that now they're back, Swobo will start small like now, but grow and provide more tasty items down the line.

When you pop up a website that has jerseys that are way overpriced and so niche that the only thing they can be is fashion, what else is there to think?

Since "riding a bike" is what these clothes were desgined for (referring to the Rapha crap) and they sure as hell won't make anyone faster, I will wear a $9 'fleece' hoodie from Marshalls proudly. I know I am not the fastest, and that dropping cash on something "expensive' is not going to make me faster or give me excuses. To each (checkbook and credit rating) their own.

haha Olebiker - are you talking about the old "sag effect" of wool shorts of old? When it would rain, wool shorts became really really loose-fitting and very uncomfortable. I heard one guy refer to it back in the 80s as "sag effect." One old rider I knew called in the itchy diaper too...funny stuff.

One thing I do not remember for earlier cycling: the softer Merino wool. Most of the jerseys were pretty coarse wool.

haha Olebiker - are you talking about the old "sag effect" of wool shorts of old? When it would rain, wool shorts became really really loose-fitting and very uncomfortable. I heard one guy refer to it back in the 80s as "sag effect." One old rider I knew called in the itchy diaper too...funny stuff.

One thing I do not remember for earlier cycling: the softer Merino wool. Most of the jerseys were pretty coarse wool.

Interesting.

So, the new stuff, the Merino stuff, which makes sense of course, would be better yes? "Technological" advancements and all that jazzzzzzz....