John Hebeler (0:02): The core problem is, our ability to create information has far exceeded our ability to manage it. It’s kind of like we’re drowning in our richness, that’s kind of what’s happening, cause you have all this data, all these access points, and there’s really no way to really help you deal with it except for stuff you can pull into your human brain. And you can only pull in so much. So you’ve got this massive amount of potential, but there’s not any real tools to harness it.