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Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or in the field). The company can then use this data for specific business purposes by taking a customer-centric rather than a product-centric approach. CRM applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services.

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The path to a complete view of the customer lies not in eliminating data sources but in integrating them and providing access that is easy to navigate and always available. This report explores how top-performing companies are capturing, integrating, managing, measuring, and acting on valuable customer data throughout the entire customer lifecycle, to maximize customer loyalty and achieve best-in-class bottom-line results.

In construction and services, matching the right people to the right projects is mission-critical if those projects are to show actual profits. But determining profitability takes time—not a common commodity today. What’s needed are tools to track, identify, and report all contract and project activity—an integrated view of all job details, including the critical factors that determine profitability.

Relevant to the current economic recession, find out about key challenges faced by the retail industry, such as multichannel integration. Get an introduction to a process excellence and governance approach specific to retail, for radical cost reduction and organizational agility and visibility. You’ll also find a case study about business performance management (BPM) in the food and beverage industry.

Prospects for the global economy remain precarious. But effective financial planning, budgeting, and forecasting can enable successful decision making even in periods of unprecedented change. Dynamic financial planning enabled through five key elements—process, organization, knowledge management, technology, and performance management—give business leaders the tools to take action and emerge even stronger. Find out how.

When it is time to invest in a new enterprise resource planning (ERP) system, a low entry price could be concealing an expensive total cost of ownership. Price should not be the deciding factor. Rather, best fit for your company should be the number one consideration. Download this white paper to learn more about the hidden costs.

We have all heard the phrase: “garbage in, garbage out.” When any company evaluates a customer relationship management (CRM) system, this is always one of the first expressions to come up. And yet we see company after company for which this is the exact problem. How can you make sure that this doesn’t happen to you?

This white paper gives insight into the challenges faced by small to medium enterprises (SMEs), and how proven, predictable enterprise resource planning (ERP) solutions can help organizations build a solid information technology (IT) foundation for the future. This paper discusses a low-risk, easy-to-implement solution tailored to the prospect’s industry through preconfiguration of the solution according to best practices.

Hundreds of industry experts have descended on Las Vegas for the 2011 HR Technology Conference @ Expo (and for other things, such as networking and maybe just a wee bit of gambling), which has been billed as “the world’s best conference on HR Technology.”
It’s my second time attending this conference, which is the largest North American gathering of HR professionals, experts, and technology

Enterprise resource planning (ERP) represents a serious investment for any organization and is vital to future success. Top performing organizations approach the selection process with a clear plan and come away with solutions that implement smoothly and help drive business immediately. This report explores the strategies best-in-class organizations employ to find the right ERP fit that will give them the tools they need to thrive.