This question is somewhat similar to last year's Essay 1 in that they both focused on professional aspirations, but NYU is putting your writing on a diet -- sort of. The question is now 500 words, not 750, and no longer asks "Why now."

Stern’s #1 is a fairly typical MBA goals question. At the heart of this question: What do you want to do after you graduate that requires an MBA and why is the MBA the best next step for you on this path. You should be able to answer Stern’s #1, or you shouldn’t be applying.

Finally make sure you answer all elements of the question while staying within the word limits (not guidelines). No adcom member sits there and counts words, but the readers can tell when you are significantly over. “Significantly” in my book is more than 10%. Write succinctly.

You can start your essay with the goal and then give reasons for it as well as how an MBA will help you achieve it. Alternatively, you can start with a past event or achievement and describe how it influenced the development of your aspiration. Then discuss how an MBA will help you realize your goal or perhaps how this or another event showed you that you lack the skills to achieve it.

2. Program Preferences

NYU Stern offers a portfolio of MBA programs designed to meet the needs of our applicants. Your program preferences are very important as you will be admitted to only one program. You cannot switch your program option after receiving your admissions decision.

• Please indicate any alternative program(s) for which you would also like to be considered, as indicated in the Alternative Program Selection section of the application and why you would also like to be considered for this/these program(s).

• An alternate program does not need to be selected. If you have no alternate programs you do not need to complete this essay, just indicate "N/A".

The removed part of Essay 1 was "Why Stern." They have moved that section of the old essay 1 question here to allow you to explain why you would pursue some or all of the different non-EMBA programs at NYU Stern. In my interview with Isser Gallogly, Associate Dean of MBA Admissions at NYU Stern School of Business, he made it very clear that you don't need to express interest in more than one program and that you can express interest in all four non-executive programs as long as you provide cogent reasons for pursuing each one. He recognizes that sometimes there is one path to a particular goal and sometimes multiple paths can work. The quality of your reasoning not the quantity of programs matters.

3: Personal Expression (a.k.a. "Pick Six")

Describe yourself to the Admissions Committee and to your future classmates using six images and corresponding captions. Your uploaded PDF should contain all of the following elements:

• A brief introduction or overview of your "Pick Six" (no more than 3 sentences).

• Six images that help illustrate who you are.

• A one-sentence caption for each of the six images that helps explain why they were selected and are significant to you.

Note: Your visuals may include photos, infographics, drawings, or any other images that best describe you. Your document must be uploaded as a single PDF. The essay cannot be sent in physical form or be linked to a website.

Again in my interview with him, Isser explained that today images are used for communications as much as words, and he strongly feels that images combined with a few sentences and captions may be more comfortable for applicants accustomed to communicating on Instagram, Facebook, etc. So let your visual talents shine. You can go deep on one special interest, or let your 6 picks show different facets of you and your experience.

You can use word clouds, graphs, infographics, charts, and of course pictures. Basically anything 2-dimensional that will go into a PDF for uploading.

Please provide any additional information that you would like to bring to the attention of the Admissions Committee. This may include current or past gaps in employment, further explanation of your undergraduate record or self-reported academic transcript(s), plans to retake the GMAT, GRE, IELTS or TOEFL, or any other relevant information.

Stern provides several suggestions of what you may want to include in this essay. However, if you have something significant you would like the admissions committee to know and that topic isn't mentioned above, this question is open enough so that you still should write this optional essay. Just don't duplicate what's found elsewhere.

Applying to a top b-school? The talented folks at Accepted have helped hundreds of applicants get accepted to their dream programs. Whether you are figuring out where to apply, writing your application essays, or prepping for your interviews, we are just a call (or click) away.

Contact us, and get matched up with the consultant who will help you get accepted!