Origins: We've seen examples of all sorts of ways of sneaking subversive messages into product packaging and advertisements — everything from blurting out words in foreign languages during the filming of commercials to encoding statements as acrostics, but this is a first for us: concealing a dissentious notice in a product's washing instructions tag. In April 2004, someone called attention to the fact something was a little odd about the care instruction tags found on backpacks and laptop cases produced by manufacturer TOM BIHN of Port Angeles, Washington. Specifically, what was unusual was that the English and French statements on those tags didn't quite match: while both versions included the usual admonitions not to use bleach, not to machine dry, and not to iron the bags, the French-language version included an extra phrase: "NOUS SOMMES DESOLES QUE NOTRE PRESIDENT SOIT UN IDIOT.
Comment motiver un gamer à faire les courses ?
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The campaign was rooted in the idea that although there is one Web that we use, we all have different interactions with it, which makes the Web both unique and personal for each individual. Webify Me is a site that builds a fun, visual manifestation of the user’s personal Web. Users answered a series of fun questions on how they use the Web. Then they were presented with their personalized visualization of their web. A few Mozilla friends participated and shared what their Web looks like to us and to our Firefox users.
Wébifiez-moi.