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It’s a big year for Mic, the news site built for millennials by millennials now 5 years old. And judging from its numerous moves and progress in the past six months, you get the feeling that Mic is pushing all its chips on the table during this critical election year in the U.S., to stand out from the notoriously competitive digital publishing crowd – both editorially and commercially.

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“Innovation should be market driven, not technology driven,” says Thomas Drensek, General Manager Axel Springer Print Management in Germany, in discussing one of the lessons he learned when he and Bild Editor-in-Chief Kai Diekmann made an extended study of start-ups in Silicon Valley during a stay in California.

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Here’s some start-up trivia for you: In Silicon Valley the concentration of billion-dollar Internet companies is 7.4 per million inhabitants. In Stockholm that figure is 6.3. And they all grew out of a tech start-up culture, which has produced the likes of Skype, Spotify, Mojang, creators of Minecraft, and mobile game giant King. In fact, the per capita figures above were worked out by Skype founder Niklas Zennström’s London-based VC firm Atomico.