World-renowned architect, Frank Gehry, winner of the 1989 Pritzker Prize, is turning his talents to the design of window displays for the first time. In September, Louis Vuitton store windows will feature Gehry’s sculptures alongside its F/W 2014 collection.

Passers-by and visitors will be able to view exclusive content when they scan the window displays with their mobile phones using the Louis Vuitton Pass app.