Today, my friend Daniel Siegal and I launch the Kickstarter fundraising campaign for UNCOOL, a new advertising-free, reader-support site devoted to longform music journalism. We’ve gathered a number of our favorite writers, people who’ve written 33 1/3 books, written for national magazines and run beloved Tumblrs. We think it’s going to be pretty great — check out our video above and head to our Kickstarter page to help us out.