Gear up for OOH Conference and Awards 2014

exchange4media Group is all set to return with the fourth edition of its annual property – OOH Conference and Awards. The event will be held in Gurgaon on March 20, 2014. The Awards will recognise and reward exceptional work in OOH advertising and digital signage. Like last year’s edition, this year, too, will see an exclusive conference on various topics pertinent to the OOH industry.

The Awards will be given across seven broad themes, which are as follows:

1. Innovation in OOH:
Awards in this group to be awarded to Agency-Client or OOH Media Owner-Client combinations.

• Innovative Use of Existing Medium

• Innovative Creation of a New Medium

• Best/ Innovative Brand Fit within Existing Media

2. Use of New Media in an OOH Environment:
Awards in this group to be awarded to Agency-Client or OOH Media Owner-Client combinations.

• Most Innovative Use of Digital OOH Media

• Most Innovative Use of Indoor OOH Media in a Point-of-Purchase Environment

• Most Innovative Use of Moving Media

3. Strategic Planning and Effectiveness in OOH Media:
Awards in this group to be awarded to Agency-Client combinations.

• Best Outdoor Plan – Strategy
• Most Effective Outdoor Plan

4. Creative Awards
Jury will look for most powerful creative ideas that grab consumer attention and deliver the desired message in an impactful and memorable manner. Awards in this group to be awarded to Creative Agency, OOH Media Agency, Advertiser or OOH Media Owner combinations.

5. Synergy
This award recognises outstanding effort on the part of an agency to take the core creative idea of the multi-media campaign and exploit the unique properties of the OOH medium to deliver the idea with creativity, thereby increasing the overall impact of the multi-media campaign through appropriate use of OOH media.

6. Excellence Awards
To be awarded based on maximum awards accrued in the previous categories.

• OOH Campaign of the Year
• OOH Media Agency of the Year
• OOH Creative Agency of the Year
• OOH Advertiser of the Year

7. Popular Choice Awards
Only Nominations, no entry sought

• OOH Media Owner of the Year
• OOH Person of the Year
• Lifetime Achievement of the year

Over 400 entries were received last year. Winners were decided in 28 categories spread over seven broad themes, including innovation, creativity, synergy and campaign effectiveness. Nabendu Bhattacharyya, Founder and MD, Milestone Brandcom was declared ‘OOH Person of the Year’.