Every morning, together with my first cup of coffee, as habit has it, I read the front page of The New York Times (NYT), followed by a perusing of the Op-Ed page for points of views from columnist that I respect.

SEO and social media both help market businesses, yet are often handled separately. Agency president Stefan Pollack and other Forbes Agency Council experts share their insights on effectively merging the two tactics.

PR can be a great tool for awareness, credibility, and even lead generation for B2B companies, if done right. How can you master the art of knowing when, where and how to effectively use PR for your B2B organization?