For over a quarter of a century, AFM has been the leading innovator in paint and building products with reduced toxicity to preserve indoor air quality.

It was in the late 1970’s that AFM’s founder first became concerned about the negative health effects of harmful chemicals in building products. He began the company’s longstanding tradition of working with prominent physicians, allergists and environmental medicine specialists to design new formulas to remove toxic ingredients without sacrificing product quality.

AFM tackled the challenge of creating building products specifically for people with allergies and chemical or environmental sensitivities—often severe—and for facilities such as schools and hospitals where occupants experienced illness from building material chemicals.

As a result, AFM quickly became the leader in low toxicity products, and to this day we continue to develop groundbreaking new paint and building solutions—all designed with health preservation in mind. Many people who can’t tolerate even brief exposure to toxic chemicals have used our products successfully for over 25 years.

AFM has become the only company in the world to offer a complete line of chemically responsible, non-polluting paint and building products that not only meet the highest performance standards, but set new standards of excellence for indoor air quality.

Safecoat® products have earned the industry’s highest environmental and indoor air quality certifications, including Scientific Certification Systems’ Indoor Advantage Gold certification, and they satisfy LEED standards. They are the best, and in most cases the only, choice on the market for low toxicity and a focus on personal health, product quality and performance, and environmental sustainability.

Today, AFM customers with home or commercial projects can choose from more than 30 not-toxic products, including paints and primers, stains and sealers, clear finishes, household cleaners and carpet care, adhesives and caulks, roof and asphalt coatings, personal care products, and our new line of organic, plant-based Safecoat Naturals™.