Customer retention is more difficult than ever as customers demand instant information and response to their ever-changing needs and requirements. Customers increasingly expect the companies they do business with to provide high quality digital experiences.

Digital disruption is the top-of-mind technological issue in the C-suite today. Senior executives in virtually every industry are trying to determine whether they should ignore, acquire, partner or compete with their new technology-driven competitors.

Positive integration of campaign and business objectives can transform essential mail into a powerful, customer-focused marketing channel to improve response rates. In this case study, Diners Club found digital print technology driven by data analytics yeilded very positive business outcomes.

Essential mail campaigns are a powerful marketing channel for sending targeted messaging. The higher the relevance, the higher the response and the benefits of digital customisation far outweigh the incremental cost. Read more about strategic targeting segmentation in this ING case study.

Leveraging the communications that you already send to your customers offers a low cost and effective marketing opportunity. By delivering timely and targeted messages, Amex was able to promote their brand, enhance the value of relationships and enrich their customer’s experience.

In the last year, millions of users were added to the Bitcoin ecosystem and daily transactions tripled. More revolutionary than the rise of Bitcoin, however, is the blockchain technology that makes it possible.