5 Best Web Practices To Grow Your Small Business Online

We all know that more and more people are utilizing the web when it comes to making a decision on choosing which products and services to buy. And yet, it’s hard to believe that there’s still a good amount of businesses that aren’t honing in on this online trend.

In fact, 29% of small businesses have yet to dive into the online world to promote themselves digitally. Only 71%, not even ¾ of all small businesses, have opted into developing their own website. We’re in the age of digital overload and at this point, if you want to see your business grow you’ll need to start investing in a digital presence to help grow your business and drive leads and sales.

In a recent survey conducted by clutch, of the 29% of small businesses without websites, 92% stated that they would have a live website by the end of 2018. But, what’s taking them so long? Well, 25% stated that they lacked the technical skills and 22% lacked the resources needed to invest into website development. Perhaps, what’s steering small businesses away from developing websites is the daunting impression the process gives off.

Well, it’s time we cleared the air about the complexity of developing a website. In truth, you do not need to have an extremely flashy website in order to see a positive ROI. Many small businesses, 51%, have an employee who is responsible for maintaining their website and 38% used a DIY website builder. What it boils down to is, you yourself can build a digital presence in a streamlined way – what’s important is that you convey certain fundamental aspects to your visitors.

Below we’re going to give you the five best practices your business needs to enact to grow your brand online; in addition, we’ll lead by example with five small businesses that got it right:

Provide Easy To See & Click Contact Information

The reason businesses develop websites is to further their reach and ultimately gain additional clientele. Therefore, make it easy for visitors to contact you; they shouldn’t have to sift through 6 tabs of your website to find your phone number.

Take a look at Laser by Aleya’s home page, immediately your eyes are brought to the small businesses phone number in addition to a CTA (call-to-action) button, ‘schedule now.’ The website's goal is to bring in more clientele, so that accessible contact information will allow for minimal effort from the visitor if they want to find out more about the business.