As far back as I can remember, searching for the right skincare product was a persistent problem that plagued me. For a young woman with skin that didn’t fit neatly into one of the cosmetic industry’s skin-type categories, the search was relentless and unforgiving. Expensive products produced poor results, heavily pushed beauty-counter products missed the mark, and more often than not, my skin felt as dry as a desert instead of dewy like the promised advertisement.

It was only after my sister, Nancy, received a life-altering cancer diagnosis that I saw skin as so much more than just my isolated concerns. Skin, regardless of type or category, is a living, breathing organ…in fact, it’s the largest organ of the human body, worthy of as much gentle care and attention as any other.

After her diagnosis, my sister was exposed to harsh cancer treatments, surgery, chemotherapy, and radiation, causing her skin to suffer in ways that revealed its true sensitivity. Red and raw, she put on a brave face and slathered on skin care products that made the same kind of empty promises I endured. Just like my earlier days, my sister put her trust in product after product to provide the kind of results that the high-end brands ultimately couldn’t provide. This was the catalyst that sent me on the pursuit to create a different kind of skin care brand, ultimately leading me to launch Laurmé.

LUXURIOUS SKIN CARE CAN BE SIMPLE

Ready to hit the pause button on your skin care regimen and upgrade to Effortless?