Tiscali targets 200,000 subscribers

Internet service provider Tiscali will launch an advertising campaign in January in a major push to reach 200,000 customers using its broadband-based television service in Britain by the end of 2008.

Mary Turner, chief executive of Tiscali’s UK division told Reuters that the group was signing 250 new registrations for the TV offering a day and it hopes to have 50,000 by the end of 2007. Tiscali now covers 55 per cent of the country.