In an official notice on Square Enix's Facebook page, the company writes:

Due to the overwhelmingly positive response to FINAL FANTASY XIV: A Realm Reborn, we are currently experiencing extremely long wait times for users to be able to log in and play. As a temporary measure, we will halt sales of FINAL FANTASY XIV: A REALM REBORN’s digital download products so we can accommodate all of those wishing to play. We are working to expand our server capacity in the coming days.

Launch headaches are fairly common for big MMOs. On Square Enix's Facebook page, of course there are FFXIV players upset about the congestion, the inability to play, and Square Enix's shortage of servers.

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Some, however, are looking at this in a positive light: MMOs that start off like this must be good! Ha, that's not always true and don't take this heavy congestion as a Good Housekeeping Seal of Approval. Just be prepared for a variety of issues as the game launches.