July 21, 2014

Videos Of Toys Popular Among Ignored Children

OK what, this Buzzfeed article about the anonymous, disembodied hands behind DisneyCollectorBR, a YouTube toy unboxing and play demo channel is utterly bonkers.

Apparently the 55 million views/week translates into between $1 and $13 million per year in ad revenue sharing. I hd no idea that the vast population of parents who let their preschoolers surf YouTube sidebars unattended for two hours at a time was so attractive to advertisers:

Elizabeth Olsen, a Portland, Ore., mother of two, said her 6-year-old daughter, who is learning to read, has taught herself to use the iPad's microphone so that she can use Siri to search Disney Collector videos on her own, a solution to spelling struggles. From there, she said she navigates to more videos through YouTube's sidebars, and though she sometimes ends up watching another channel's videos, she usually finds her way back to Disney Collector. "Unattended she could probably watch for two hours," Olsen said.