Prudential Financial to illuminate its headquarters building in honor of Special Olympics

Prudential Financial, Inc., a Founding Partner of the Special
Olympics 2014 USA Games, will light its Newark, NJ headquarters
building in red, blue and yellow - the color of the Special
Olympics - beginning Sunday, June 15 in recognition of the games,
which will be held June 14 through June 21 throughout Mercer
County, New Jersey. This is the second time in the company's
history that it will illuminate the building in special colors. In
addition, the company is planning a variety of other activities to
support the athletes who will compete in the games.

WHAT

Prudential will light its building at 751 Broad Street in downtown
Newark beginning Sunday, June 15, when the Opening Ceremony is
held at Prudential Center, through Friday June 20.

On
June 12 at about 3 p.m. the Special Olympics Torch Run will make a
stop in front of the company's headquarters building, 751 Broad
Street in downtown Newark, where Prudential will host a small
ceremony with the runners to acknowledge them, and present a
commemorative gift.

Prudential is Presenting Partner of
the Healthy Athletes Experience, which will offer free health
screenings - including hearing, dental, healthy lifestyles,
fitness and podiatry - to the nearly 3,500 athletes who will
compete in 16 Olympic-style team and individual sporting events.
Screenings will take place in the Brower Student Center on the
campus of The College of New Jersey in Ewing Township, New Jersey
beginning Monday, June 16 through Thursday, June 19.

Prudential
is broadcasting promotional information about the Special Olympics
2014 Summer Games on its jumbotron advertising sign in Times
Square in New York City. The Time Square promotion started June 6
and continues throughout the Games.

The company's Group
Insurance unit is sponsoring the All Stars Sports Card Wall of
Fame where athletes will have their photos taken and then printed
on baseball cards as a memorabilia of the 2014 Games. Many of
these photos also will be displayed on the Times Square sign.

DETAILS

The Healthy Athletes Experience screenings are designed to
remove the anxiety and trepidation many people with intellectual
disabilities feel when faced with a visit to a physician or
dentist. In addition to screenings, the Healthy Athletes
Experience will also provide eyeglasses, sunglasses, hearing
aids, mouth-guards and other critical items that assist athletes
on the playing field and in everyday activity.

"Prudential
is delighted to be a Founding Partner of the 2014 Special Olympics
USA Games and we are especially proud to sponsor the Healthy
Athletes Experience," said Stephen
Pelletier, executive vice president and chief operating
officer of Prudential's U.S. Businesses. "The 2014 Special
Olympics USA Games' theme of 'Welcome and Acceptance' highlights
the importance of creating a culture of inclusion and mirrors
Prudential's deep commitment to diversity."

The athletes in the 2014 Special Olympics USA Games will be
supported by 1,000 coaches, 10,000 volunteers that include
employees of Prudential, and an anticipated 70,000 spectators. The
2014 USA Games will celebrate the Special Olympics movement,
promote the ideals of acceptance and inclusion through sport, and
showcase the talents of athletes with intellectual disabilities.
The 2014 USA Games will be staged throughout Mercer County, NJ
including competitions at Princeton University, Rider University,
The College of New Jersey and Mercer County Park, with the Opening
Ceremony taking place at the Prudential Center in Newark.

"I am very proud of Prudential's leadership role in the 2014
Special Olympics USA Games in New Jersey," said Pelletier, who is
also executive sponsor of the company's ADAPT business resource
group, which is devoted to promoting understanding and hiring of
persons with disabilities. "As an individual, colleague and friend
to people with disabilities, and also as a father, I know the
value of acceptance and respect for all individuals. Prudential
does too."

Prudential Financial, Inc. (NYSE:PRU), a financial services leader
with more than $1.1 trillion of assets under management as of
March 31, 2014, has operations in the United States, Asia, Europe,
and Latin America. Prudential's diverse and talented employees are
committed to helping individual and institutional customers grow
and protect their wealth through a variety of products and
services, including life insurance, annuities, retirement-related
services, mutual funds and investment management. In the U.S.,
Prudential's iconic Rock symbol has stood for strength, stability,
expertise and innovation for more than a century.