MOOJ® was a logical result of my research and work on my thesis on music and its effect on our emotions. I found that people perceive music very differently and that common playlist-generation reaches a limit. I designed a friendly, fun brand which reflects the brand's values. While designing the interface I made sure that navigation is intuitive and simple. The mood and activity icons are created to be fun and stand out. The next step is to give people the ability to set up their personal mood icons.