How many interviewees have asked about your company’s culture? Culture has become an increasingly important (and greatly misunderstood) buzzword. We do our best as business owners to paint the picture of our daily corporate life as positively as possible. However, if...

We want to be accountable and trustworthy to our clients and business partners alike. You may even use phrases that are designed specifically to instill trust like ‘my word is my bond’ and ‘I put my money where my mouth is.’ However, despite your best efforts, it is...