True Story From Fashion Week: A $7 Mascara Is Responsible For the Intense Lashes You See Here

The models at the William Rast show all sported clean faces and lashes, lashes, LASHES, thanks to a drugstore find...

Here's the closeup:

So what mascara was it, you ask? Maybelline The Colossal Volum’ Express Mascara in Glam Black, which retails for the lovely price of $7.47.

Now, before you cry "clumps!" let me remind you that this is exaggerated here--to make the lashes pop on the runway, makeup artist Charlotte Willer really piled it on. But I watched her build it up and had she stopped after just a couple of coats, the look would have been everyday-wearable but still wow in real life. It's got some serious volumizing power.

Have any of you ever tried this mascara? What were your thoughts on it? I'm curious!