Scientific Studies

Eye-tracking research has shown that viewers naturally synchronize the auditory and textual information while watching a film song with SLS. When SLS is integrated into popular TV entertainment, reading happens automatically and subconsciously.

Cost effectiveness

Every US dollar spent on subtitling a nationally telecast program of Hindi film songs, gives 30 minutes of weekly reading practice to 10,000 people, for a whole year! This is the equivalent of one paisa per person per year in India. In specific states or languages, it would range from 5-20 paisa per person per year.

Useful Sites/Links

BookBox is a social enterprise that innovated the concept of "AniBooks" or animated books to support emergent literacy and language skills. We overcome the distribution challenges of print by piping reading to children on digital and electronic media.