The headline feature for consumers eyeing up Plus is its 105% commission rate. Whereas rival Quidco’s Premium scheme led on its ability to pay consumers their cashback more quickly thanks to faster transaction times with over 3,500 retailers.

High-spending consumers might be more likely to opt for the Plus membership option. For example, were they to sign up for a new mobile phone contract through a retailer’s site, they’d stand to earn £105 compared to the regular cashback amount of £100.

Reacting to Quidco?

Rather than viewing the new membership options as a reaction to Quidco’s recent announcement, TopCashback’s operations manager, Adam Bullock, said they were brought about because of the growing demand for cashback from consumers.

“TopCashback Plus has been introduced at a time where more people than ever are cutting the cost of their transactions and earning money back on their shopping, so it makes sense for us to reward savvy consumers,” disclosed Bullock

Plus members will be required to pay £5 a year for the extra commission. They’ll also be entitled to tell-a-friend bonuses, monthly cashback statements, fast-track customer care, advanced access to new features and a site devoid of external ads.

Alternative to TopCashback Plus

The more basic membership variant, known as TopCashback Classic, is being reserved for consumers who decide against switching to Plus. Their cashback will be provided at a minimum flat rate of 101% and is free to members on this particular tier.

TopCashback’s Top-Up facility of old has made way for the 105% commission rate now in the Plus membership and Classic’s 101% commission rate. The Top-Ups rewarded consumer loyalty with cashback ranging from 101-110%.

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Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com.