Marriott said, with a straight face, that it “came from modern day town squares in Europe such as the Piazza del Campo in Siena, Trafalgar Square in London, and Plaza Mayor in Madrid, which function as places at the heart of the community where people gather and the city comes to life”.

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I can see someone at BA wondering if they can getaway with the current F seat on TATLs and a much better one on flights elsewhere where there really are much better F products available that BA needs to compete against.

Same happened to me last year.
On the outbound leg, I actually selected a PE seat, but got upgraded at the gate which was a (nice) surprise.
On the return, like you, there were no PE seats left. I got excited thinking I would be upgraded to Upper again, but no such luck. Magically a PE seat was available when I got to the airport.

@Craig. They’ve offered 3000 bonus miles regularly for the first purchase in the past, no reason for them not to do this again in the future so hold out for that rather than the 750 for your first purchase.

Apparently LH’s first product is quite impressive with the porsche taking you to the plane and dedicated first class terminal and apparently it’s quite good at Air France. I’ve not flown any of them but have read this reviews. I’ve not flown BA F either but given the choice I’d pick Lufthansa.

Because very few airlines flying from the UK to North America DIRECT even have First Class so BA is not up against much competition. When we start looking at the Middle East and Asia then obviously BA starts to look bad.

From the UK to the US non-stop it is only AA and BA that have First, so it’s hardly controversial. However, if you look at all airlines flying Trans-Atlantic, then not only Lufthansa, Swiss and Air France, but also Singapore Airline (FRA-JFK) knock BA far behind. The 787-9 First seat is, to be fair, not that far behind the European competitors, but it is the ground services that leave BA far behind.

I can see the new CW seat being a bit like how AA differs between business and first – which isn’t very much.

Personally I can see the benefit of the Apple ecosystem for folk that like it, but coming from Android I find iOS quite dated (we have iPads at work) – the keyboard is frustrating, esp predictive text, and I find the homescreen grid quite clunky compared to the customisation available on Android (esp around widgets, etc.). I do like to tweak and tinker with things though, so I know I’m probably not their target audience!

iOS; it’s utter crap, so laborious and frustrating in comparison to android. Used Apple years ago and liked them, there main selling point was always that they were so user-friendly, designed for idiots. They’ve now obviously lost the plot.

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