NBC Universal CEO Jeffrey Zucker delivers his opening statement before the House Energy and Commerce Subcommittee on Communications, Technology, and the Internet, regarding Comcast's acquisition of NBC Universal.

General Electric and Comcast announced a $30 billion agreement to shift control of NBC Universal from GE to Comcast, in one of the biggest deals in media history. Craig Moffett, senior telecommunications analyst at Stanford Bernstein, shared his insight.

Brian Roberts is on track to run a massive, vertically integrated media giant. But unlike some of his fellow media moguls, he doesn't have high-profile family drama (Sumner Redstone), spark controversy in the media by picking fights with Google (Rupert Murdoch), and he's not a fixture on the red carpet (Bob Iger).

Comcast’s impending acquisition of NBC Universal will certainly set off an effort to turn Versus into a viable alternative, if not a full-fledged competitor, to ESPN. Under Comcast’s ownership, Versus has transformed from the Outdoor Life Network to OLN, then, in 2006, into its current incarnation.

Vivendi's sale of its 20 percent stake in NBC Universal was the largest obstacle to General Electric's pact with Comcast. Now, media analysts dissect the deal and predict what's ahead for the massive media company.