How To Localise Your Online Approach For Russia

How To Localise Your Online Approach For Russia

Find Out How Russia Differs From Western Markets

In this recording from her session at the International Search Summit Barcelona, Justyna Wilner shares her experience of Russia, and a Russian audience and gives tips for localising your approach to ensure language, culture and search engines are taken into account. She gives examples of brands already targeting the market and demonstrates how to make a successful impact on customers in Russia.

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