I was going through my referrer logs and noticed a couple of hits from a site called Kinja and decided to check it out for myself. It turns out that Kinja is a kind of aggregator of your favourite blogs. The good thing about Kinja is that not only can you keep track of the blogs that you specify (like an aggregator) it also lets you browse for, and add to your list, blogs that other people find interesting and the system keeps track of. The idea is old but comes with a new twist that is a good marketing campaign. This is a good way to keep track of interesting blogs and can be seen as a replacement for news aggregators.
Kinja is still in beta and these are the suggested benefits of this sytem:

* keep up with favorite authors, and friends who blog
* discover new weblogs
* save time: scan excerpts before clicking through
* legible excerpts, rather than a list of headlines, or a garbled search result
* no knowledge of RSS or syndication standards required
* no reader application to download, accessible from any computer
* favorites page easily shared with friends and colleagues

That brings me to a question I am planning to address soon: “To RSS or not to RSS, that is the question”

Check out Kinja at your leisure and let us know what you think if you use it already.

About the Author

Mark Ghosh

An avid fan of business, education, technology and finance. I lead a lean, highly focussed and capable team of Java Back End developers and Front End developers through a maze of complex software wizardry to fulfill the web maintenance needs of a large chemical manufacturer. As per Myers-Briggs Personality Types, I am an ESTJ. I pride in a project completed on time and according to plan. My hobbies include all kinds of technology, anything that I can taste and anything that goes fast or flies in the air. I like to read business books and comics in my spare time.