Leccia will provide a presentation on "GIVING TEENS THE STAR TREATMENT: Gatorade’s Global Experiential Marketing Platform". Attendees will be able to learn how the sports themed beverage fueling company brand annually immerses hundreds of teenagers into an international soccer tournament and treats them like soccer stars.

Experiential Marketing

Since 2015, Jill Leccia is Global Platforms Marketing Director for Gatorade Latin America. Mrs. Leccia is an engagement marketing professional, with more than 17 years of experience, she has created, developed and implemented effective experiential marketing campaigns, directly engaging and learning from consumers to build best-in-class marketing programs. With a strong focus on football (aka soccer), Leccia has encouraged target audiences through sponsorship of professional sports players and international soccer leagues, that fuel athletes’ success story with Gatorade.

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