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Daily Color Defense

-With an exclusive antioxidant-powered UV fade-resistant system-Embellish platinums with an exotic white berry blend for lasting multi-dimensional radiance-Protect while revealing the depth of the most natural grays to the whitest blondes

PurePremium Technology™

Have your way with your gray, light your whitePerfectly Platinum Colorflage™ Conditioner elicits platinum shades to the surface as it conditions and treats hair to silky shine. A brilliant-berry-cocktail of Goji, White Raspberry and White Winter Berry combine with other powerful conditioning ingredients to light up white hair to radiate health.