Zatch/Gash Bell

On Kiyo's fourteenth birthday, a naked child crashes through his window, riding an eagle with a tuna on his back (no, we're serious). Zatch Bell is an amnesiac child with a red spell book, and one of one hundred contenders in a tournament to decide the king of the demon world for the next thousand years. Wields the Power of Lightning.

All Your Powers Combined: Against Clear's final form, his book turns golden and all the defeated demons show up to lend their support, and in several cases, their spells. Saying it's awesome is an understatement.

Big Eater: Like most mamodo, he's more than capable of eating an animal whole, bones and all. Cooking is optional.

Boring Invincible Hero: A surprising subversion. He actually loses several times. First to Zeon (before he met Kiyo), then to Brago, then Bari, and finally Riou. And even then, the victories he does get aren't easy and Kiyo and he don't come out unscathed, heck a few time they're nearly beaten to the brink of death. They've also a number of technical losses, such as the fight against Shinichi and Eshros - Shinichi ends up with Kiyomaro's book after the clash of Guranbaison and Zakeru, but accepts his 'win' as his personal growth, casts aside Eshros, and returns their book to let them send him home.

Super Mode: Rauzaruk, the sixth spell, enhances Zatch's strength and speed exponentially for thirty seconds.At the cost of not being able to use any other spells. Thankfully Kiyo figured this out pretty quickly. The Golden Book in the final chapters, which allowed Gash/Zatch to use souped-up spells of past mamodo who were already defeated.

Super Strength: True of all demons, but most obvious with Zatch, who stopped Pamoon's strongest spell with his body alone.

Kiyomaro Takamine

The main human protagonist, Kiyo is a brilliant boy, although arrogant and antisocial. When Zatch drops into his life, everything he knows changes, and his life gets a lot more exciting...

Awesomeness by Analysis: With an IQ of 180, this is his own special skill. Later on, when he gains the Answer Talker this is only amplified.

Back from the Dead: He is in fact dead for a short period, only has his heart restarted by an emotionally broken Zatch pounding on his chest, and even that isn't enough. It also takes a lot of Saifogeos and a long dip in restorative Faudo juice before he wakes up, and his allies take a lot of damage by then.

Badass Bookworm: Near the end of the series, he's athletic enough to break school records.

Informed Flaw: His Jerkass / Insufferable Genius tendencies early on tend to be quite informed since his classmates were equally rude to him. And according to his father, once middle school came around and kids realised how much smarter than them Kiyo is, they shunned him.

Tio/Tia

The main heroine, she becomes one of Zatch's first allies and is the combat medic of the group. Despite her violent tendencies, she cares deeply for her friends and views Zatch as a source of strength. She helps Megumi in her idol job by keeping track of events. Has the Power of Shields/Healing.

Attack Reflector: Giga Ra Seushiru traps the enemy in a barrier that reflect their spells back at them.

Only Sane Man: Alongside Kiyo, though she's the sort to get amused while he gets angry.

Rescue Romance: It's pretty clear she fell for Kiyo the second he showed up to save her and Tia from Maruss.

Ship Tease: With Kiyo. All the time. It seems to be less frequent in the manga and more in the anime. The manga had one very prominent moment when Kiyo needed mouth-to-mouth and Megumi look very gleeful at the chance, with Tia even telling her its her opportunity. The anime had more regular stuff.

Heart Is an Awesome Power: Once you figure out how to use these powers correctly, they're useful. Kanchome's illusions are vital to a number of victories, and once he develops stronger techniques, is arguably the strongest demon in the series. His 3 final spells allow him to trick a foe into cancelling their attacks, use their own attacks against them (and only that demon) and most powerful, his illusion world, where the pain is real (at least through mental truama.) During a training session, he managed to beat Zatch.

Master of Illusion: Particularly his final spell, which traps the target in a full illusionary world with no escape.

Oddball Doppelganger: He can transform into replicas of other characters, but they're far from perfect. One had a nose that would make Cyrano De Bergerac feel normal and another has a forehead as big as the torso. Luckily for him the people he had to fool were idiots

Self-Duplication: The fourth spell, "Dima Buruk," produces a number of Kanchome clones, each with comparable speed and strength to a Rauzaruk-enhanced Zatch.

Took a Level in Badass: Boy, did he. After several months of training with Dufort, he learns how to directly affect the opponent's mind, making his illusions unbeatable. He even beats Zatch in a practice match.

What Kind of Lame Power Is Heart, Anyway?: Compared to Zatch's electrical powers, Tia's shielding and healing abilities, and Ponygon's super-speed armor, transforming into something without any boost to stats seems a bit lame.

Dark and Troubled Past: Was a feared juvenile delinquent who beat up anyone in his way. Led to being feared by his hometown and being kicked out by his own parents at gunpoint. After seeing a show about hippos, he goes from being a 'lion' to a 'hippo.'

Death Glare: When he gets serious, his eyes take on the same designs as Gash, Zeon, and Ashuron to show his incredible willpower.

Delinquents: What he used to be. It appears to still haunt him to this day.

Hidden Depths: He's a notorious womanizer, who still finds time to visit sick kids in the hospital for a special performance. He also showcases considerable strength of will for a preppy pop star. Not even counting his past as a delinquent...

Idol Singer: A rare male example. And an Italian one at that. Although it's implied that he's more popular in Japan than his home country.

Lovable Sex Maniac: Come ON, his most popular song (in the original Japanese) is about boobs!

Made of Iron: He invariably takes more damage than Kanchome when the two are in battle. It never seems to slow him down for very long.

Theme Music Power-Up: When Kanchome sings "Iron Man Folgore," Parco rises up to fight once more despite his injuries. Subverted that after Kiyo casts Zakeru several times, he finds himself too numb to try and stand up again. The manga has him look fearful of Kanchome's singing and tries to crawl away.

Meaningful Name: Invoked by Kiyo, who disliked him at the time, by giving him the name Umagon. Roughly, it means "horse monster".

My Name Is Not Durwood: He keeps trying to tell everyone his name is Schneider, but nobody understands him. Once they are back to the demon world, he has grown fond of the Umagon/Ponygon name, even though everyone already knows his real name.

Continuity Nod: In a breather chapter, everyone is trying to learn to ice skate, but all fail spectacularly. Sunbeam is especially livid banging and cursing the ice (as it wasn't that much later from his fight against Sauza and Karudio.

Friend to All Living Things: Animals love him, and he can understand their thoughts. The epilogue shows him living on an African animal sanctuary.

Germanic Efficiency- A mild example. Sunbeam is a German engineer, specializing in automobiles. The epilogue shows him helping out by starting automobile factories in Africa.

Dark Is Not Evil: Brago is visually terrifying, no doubt, but he's far from evil.

The Dreaded: He's pretty feared among the mamodo as a scary guy. They're right. He is also one of the Four Prodigies, four mamodo children so mighty that only adults could fight them. The others are the two dragon siblings and Zeon.

One-Man Army: He basically solos the bulk of Zofis' thousand year old demon army, and the only reason he has any trouble at all is the need to separate the brainwashed masters from the crowd before he can use his stronger spells.

The Rival: Towards Zatch, eventually. For most of the contest Zatch and Kiyo view Brago as the man they have to surpass to win.

Sociopathic Hero: Generally rude and doesn't think highly of humans. He even threatened the life of Sherry's butler once. To remind, Brago is no more than 15. Subverted after plenty of Character Development.

Training from Hell: He went through some unspecified "Elite Training". Whatever it was, it was enough to make him one of the favorites to win the battle.

Sherry Belmont

An 18 year-old heiress from France, she is Brago's partner. Initially through reluctance, they do grow together. She serves as an aloof ally and grew up in a rather cold home. Her reason for fighting in the battle is to rescue her best friend.

Abusive Parents: Sherry's mother, at least. She was immensely overbearing and forced a load of work and practices upon a very young Sherry. Her father's whereabouts are unknown. Her mother was so abrasive and disapproving that Sherry once attempted to kill herself.

Action Girl: The first female bookkeeper shown, and the only one who can keep up with her mamodo.

Badass Normal: Unlike other bookeepers, who usually just stand back and casts spells, she joins the fray as much as Brago, usually fighting the opposing bookeeper.

Charles Atlas Superpower: She starts off about as tough as you'd expect a genteel 18 year-old girl to be. After training herself to keep up with Brago, she's tough enough to floor some Mamodo.

Interrupted Suicide: As a little girl, she couldn't take her mother's abuse and attempted to drown herself, but Koko saved her.

Jerk with a Heart of Gold: Spares Zatch and Kiyo the first time because she ultimately feels that they share a similar motivation (trying to save their friend) and by tearing friends apart, she'd be no better than Zofis.

Lady of War: In the middle of the series, she's body-slamming mamodo like it's nothing and all while wearing a frilly pink dress.

Li-en

Faux Action Girl: Wonrei normally does the fighting, after all, and the one time she gets to blows with an antagonist she's quickly taken down, despite supposedly being skilled in martial arts herself. To her credit, she does do well against Mooks but most other enemies are just stronger than a human could be.

Momon

Badass Pacifist: None of his spells can be used offensively, but his spells are still powerful, one able to launch a red beam that slows down opponents.

Beware the Silly Ones: In the Faudo Arc's final battle, he beats Rodeaux, Zeon's incredibly deadly Dragon, to a pulp using nothing but support-type spells. He's in control the entire fight, and only loses because Rodeaux takes a cheap shot at Elle.

Parental Substitute: Tries to be one for Momon anyway, yet despite his perverted nature and never listening to her, Elle still cares for him and tries her best to protect him when his antics get him into trouble. She is a nun after all.

Super Gullible: No matter how many times he falls for it, he still gets blown away by his book owner's obviously exaggerated stories only to get devastated when the Dr. Riddles reveals he was just kidding.

Took a Level in Badass: Kid really kicks his combat prowess up a notch when the Professor is badly injured by Belgim E.O.

Jerk with a Heart of Gold: He's an incorrigible troll, and delights in insulting Kiyo even as he's gathering heroic demons to face the Big Bad. Kiyo is left wanting to both strangle him and thank him.

My Greatest Failure: The reason he was sitting around doing nothing? He used to be a surgeon. Then he failed to save a child, and the guilt drove him into seclusion. In the original, the child's also his grandson.

Blood Knight: A mild deconstruction. Prior to his fight with Gash, fighting was the one thing Bari liked but without a propose beyond that he was growing more and more dissatisfied with his life. He began to gain purpose after fighting Zatch.

The Gift: As noted above, Bari is of no spectacular origin, nor did he receive any training from anyone prior to the start of the battle for king. He is a naturally powerful demon.

Heroic Sacrifice: Takes Zatch's place in a death-trap because he respects the little guy too much to let him take the fall.

Knight of Cerebus: The first and one of the few mamodos to outright defeat Kiyo and Zatch, even taking their strongest spell while only suffering cosmetic damage. The only reason he doesn't burn their book is because their fight showed Bari a purpose for his life beyond mindless battles and he decides to have a rematch with them later. Likewise, their first real defeat subsequently leaves both Kiyo and Zatch in a slump for some time after.

Training from Hell: What do you do when you want to get stronger? Well, if you're Bari you go challenge a freaking dragon, that's what you do. He fought Ashuron's brother one-on-one and won.

The Worf Barrage: The first mamodo shrug off a direct hit from Baou Zakeruga. It provokes an understandable Oh, Crap! moment from Kiyo since, up until now Baou Zakeruga has proven able to one-shot any mamodo they've come across and also drained Kiyo of all his heart energy, leaving them unable to cast anymore spells.

You Could Have Used Your Powers for Good: Delivered to Bari by Gustav at the end of his battle with Zatch, pointing out that for all of Bari's natural power, all he does with it is going around picking fights with any mamodos that he comes across rather than seeking a higher goal. It ultimately convinces Bari to spare Zatch and decide on a new goal of becoming the strongest king that has ever lived. He ultimately doesn't become king but Gustav at the end notes that Bari had become a strong mamodo capable of striking even a king.

Kolulu

The one who inspired Zatch to pursue being a kind king, she is forced to fight against her will and has a very close and sisterly relationship with her book-keeper. She has the power of Spikes (and possibly Protection)

Bad Powers, Good People: Played mostly straight. Her powers are mainly on powerful offensive capabilities. The end implies she has moves that allow her to protect people; her strongest allowing people to survive in space.

Rein

A large, animal-like mamomdo who is a friend of Zatch's from the mamodo world. Despite his scary exterior, he's a nice guy concerned with helping his partner Kyle overcome his timidity.

Badass Normal: Effectively, since Kyle was to scared to cast spells Rein had to beat any challengers barehanded.

Gentle Giant: He looks pretty terrifying, but he's just as kind and gentle as Zatch.

Heel–Face Turn: In his backstory. He was originally a violent, rampaging demon who was feared and hated. Once, he severely injured himself, and despite his threats, Zatch brought him back from the brink of death. Afterward, Rein reformed.

Made of Iron: Having to fight without spells, Rein has no real defense against other demon's spells besides enduring them.

Bystander Syndrome: Ted refuses to help out against Zofis's army, saying it's not his problem.

Chekhov's Gunman: He first appears as a silhouette during an extra chapter depicting Professor Riddles's attempt to get help against Zofis's army.

Good Old Fisticuffs: His weapon of choice. Unlike many other demons, Ted has no true attack spells. Instead, he gets his gears.

No Sympathy: Jed informs Ted that if he can't find food or a place to stay, he's on his own. Then again, Ted makes an offhand mention of a tab he has running from Jed, suggesting Jed doesn't just let him go hungry either.

Reality Ensues: The standard procedure when he and Jed arrive in a town is they split up to find food and lodgings with each paying their own way, working if they can't afford it. Ted is a small child and so can't find people willing to give him a job.

Super Mode: Ted's gears. They can only be used in sequence, one at a time, and each raises his speed and strength to formidable heights.

Taking the Bullet: In a roundabout way. He pointedly refuses to counter Gyaron's final spell (and so takes it head on) so he could save his own final spell to shatter the crystallized lightning used to torture Cherish.

Walking the Earth: Jed because he's a wanderer, Ted because he's looking for Cherish.

Earth & Elly

Antagonist Abilities: He has the ability to drain people's energy through his sword and somehow this skill seems less effective when he's fighting alongside the heroes than it was being used against them.

Better to Die than Be Killed: Elly would rather die from Riou's curse than allow Faudo to be awakened, since Faudo will destroy the world and kill her anyway.

Iaijutsu Practitioner: The Jerudo Ma Sorudo spell is a powerful Iai attack that can be held back and released instantly when the enemy gets within range.

Knight in Shining Armor: His appearance is a spot on match and Earth comes from a clan that upholds the demon world's laws. While in the human world, he makes a point of investigating what he believes to be threats to either world, such as Baou and Faudo.

Ashuron & Riin Vise

Ashuron first makes his appearance as one of the final ten demons in the fight, an incredibly powerful dragon. After testing Zatch in battle, he reveals that he is seeking to defeat Clear Note, an evil demon with considerable strength of his own.

Little Miss Badass: She's tough enough to rank pretty high in the Faudo cult's hierarchy. She even gives Zeno pause for a while.

Magic Mirror: Two of these were apparently summoned by the Gurādo Ma Kofaru spell in the manga. Cherish uses them for exit portals for the projectiles of the aforementioned spell. Basically allows her to fire from three different locations without moving.

Samus Is a Girl: Ted actually believed that Nicole was a boy when he met her by the first time, due of the clothes she was using.

Yandere: Played for Laughs. And to be fair, she's still not all that bad (ex: she was jealous of Filler Arc girl Shion and considered her a rival for Kiyo...but at the end, when it's announced that Shion has transferred out of the school, she's actually genuinely sad about Shion's departure.)

Big Eater: Like all Mamodo, but in Zofis' case, he prefers huge feasts fit for a king, which mirrors his personality and ambitions. Also, unlike other Mamodo such as Zatch or Brago, Zofis doesn't scarf down his meals like an animal. Quite the opposite, as shown in ep.69.

Combat Pragmatist: At one point he announces his arrival by blasting another demon's book before they even knew he was there.

Dirty Coward: Hides behind his army of Thousand-Year-Old mamodo. When Brago finally confronts him, he spends most of the battle running away, and when he's finally taken down, he's a teary mess.

Dude Looks Like a Lady: His face, his colored fingernails, his outfit, and even his voice (to an extent) make his gender somewhat ambiguous to viewers. But all the characters can tell he's male.

Evil Sorcerer: Unlike most Mamodo, Zofis has powers that go far beyond his book spells.

Expy: His look, voice, personality, and even his attacks are very reminiscent of Freeza.

Failed a Spot Check: Subverted. Zofis, despite his strong perceptive abilities, somehow completely missed that Brago had intercepted the spell Zofis had shot at Sherry when they first met. Brago finds this hard to believe and comes to the conclusion the Zofis had indeed noticed him and run away rather than fight.

Knight of Cerebus: The series takes a notably darker turn during his arc, and he's one of the first villains to have absolutely nothing funny about him.

Manipulative Bastard: Literally; he has the power to manipulate the hearts and mind of humans and Mamodos alike. Even when he has to use mundane methods like against Sherry, he displays a through understanding of how to mentally break people.

Smug Snake: He actually is incredibly powerful and can do things such as fly, teleport, and mentally dominate others without the use of his book. But faced with someone he knows is his equal or superior and he isn't so smug.

Tyrant Takes the Helm: His ultimate goal is to become king of the Mamodo world and rule with an iron fist. He fails

Villainous Breakdown: He starts losing his composure when Brago and Sherry enter the conflict. Them singlehandedly defeating his army, Brago's spell actually hitting him, and Sherry becoming immune to his manipulations all push him farther into breaking down. By the time Brago threatens to hunt him down in the demon world, he's reduced to a sobbing wreck.

Koko

Actually not a villain herself, but manipulated by Zofis. Sherry's oldest and most trusted friend.

Affably Evil: Rarely loses her cute, smiling demeanor even when she's being evil.

Break the Cutie: Her backstory. Zofis is able to use this to his advantage. . .

Broken Pedestal: It seems this way at first, when Koko, under Zofis' control, tries to break Sherry's spirit by revealing that she actually hates Sherry and is a truly evil person all on her own. Subverted in that, in the end, this really is all a trick of Zofis', and Koko really is the good friend Sherry remembered her being.

Cuddle Bug: A villanous example: Koko sure likes to hug Zofis from behind. But the fact that she's brainwashed the whole time, however, makes it all look very creepy and squicky.

Laser-Guided Amnesia: Zofis removes all memories of her actions while evil. He refuses to do so until Brago tells him that if he doesn't, he will personally make Zofis' life in the demon world a living hell.

More Than Mind Control: Zofis attempts to convince Sherry it's this. It almost works. Zofis also attempts to invoke this: unlike other people whose minds Zofis simply controlled, Zofis created an entirely different personality out of the dark feelings in Koko's heart so that she would be his bookkeeper. Zofis restores her heart to normal after he gets beaten.

Put on a Bus: Despite her being Sherry's initial reason for fighting, she totally disappears after Zofis is sent back. Justified, in that she goes off to college and Sherry wouldn't want to remind her of the battle anyway.

Riou/Leo

A four-legged beastlike demon who seeks to resurrect the giant demon Faudo for his own goals.

Even Evil Has Standards: Having been beaten by Zeno, Leo gloats to him that his goal to take over Faodo is a futile one, as he's armed a failsafe device that will send Faudo back to the Mamodo World. Zeno simply smirks and says he'll just wreck the device then, visibly horrifying Leo - he'd intended to use Faudo to win the tournament, not destroy the world, which leaving him in the human realm would inevitably do. Not that he's in any position to argue, as Zeno immediately sends him back.

Funny Afro: Has one that resembles a lion's mane. Zeon grabs onto it to be taken into the control room with Riou.

"Well Done, Son!" Guy: We find out in flashback that everything he did was due to the pressure of representing his family in the tournament, and he was seriously conflicted about some of the things he did.

Worf Effect: Defeats Zatch and Kiyo, then is beaten by Zeno to show how dangerous he is.

Zeon/Zeno Bell

A demon with strong electrical powers who looks uncannily like Zatch. He's tied to the loss of Zatch's memories.

Adaptational Villainy: In the manga, Zeon does start out rather dickish but as the battle goes on we start to see he does have a noble side and that his actions were purely driven by jealously which he eventually overcomes once he sees Zatch's past. In the anime, no such development exists, he's evil through and through and has nothing but contempt for Zatch to the bitter end, even when he's beaten. This was because the author had broken his hand as he was in the midst of the story arc and the anime rapidly caught up before he could do the battle between Zatch and Zeno. So the animation staff just had to go with anything and just ran with what they had.

Big Bad: For the last half of the Faudo arc, and for most of the series seeing as he's the one who removed Zatch's memories.

Blood Knight: Zeno is very ruthless and it was something he inherited from his father. This reason is exactly why King Bell gave Bao to Zatch. Bao consumed so much darkness, the spell became dangerous and Zeno, possessing his father's wrath, would've been consumed by it. Contrast this to Zatch, who not only manage to resist it, but purify Bao.

Freudian Excuse: His grudge against Zatch? He believed that, since Zatch got the incredible power of Bao, and he himself had to go through Training from Hell, that his parents favored Zatch. His Heel Realization hits when he realizes Zatch's bad past yet never waivered from his kind self while also learnign Zatch was given Bao to protect Zeno from it.

Hard Work Hardly Works: Part of what drives him. He feels driven to surpass Zatch's Bao Zakeruga with his own power, born from his Training from Hell. If he can do so, he'll prove to himself that the suffering of said training was actually worth something. He actually is stronger than Zatch, but he loses because Zatch matches his and Dufort's suffering and the power coming from it with the care from his friends, empowering Bao.

The Heavy: His actions kickstart the plot, and he's the driving force behind the second major arc of the series.

Ignored Epiphany: He sees fragments of Zatch's memories, revealing bits of Zatch's past along with the horrific might of Bao. He seemingly shrugs it off though he eventually realizes he was in the wrong. Furthermore, he confessed that if he did win, he would've destroyed Zatch's book to prevent Bao from consuming him.

Kick the Dog: Beating Rops was all part of the competition, but he rubs it in by having Dufort Zeker the already burning book, destroying it instantly so Rops doesn't have the chance to give his bookkeeper a farewell.

My God, What Have I Done?: Starts undergoing one when he catches a glimpse of Zatch's memories and seeing the corrupted form of Bao. Finally hits it when defeated and sees Zatch's unpleasant past. Sums it up as such: "Forgive me, Zatch. Your brother has been a fool."

Out of Focus: He's introduced in one scene and then later we find out he burned Rops' book...and then we don't hear from him again 'til the second arc.

Pet the Dog: Seeing Rodeaux being willing to risk his life to attack him, Zeon tanks the hit rather than dodge it.

The Power of Hate: His suffering along with the hate from Dufort resulted in his ultimate spell. He and Dufort were released from it when Bao ate the spell.

Shock and Awe: Just like Zatch, although he's far more competent with it.

Smug Super: Fond of using only the bare minimum of force to counter his enemies' spells. This still comes off as him showing off though, since he's beating them with spells that ought to be much weaker than theirs.

Blue and Orange Morality: He considers the lives of human beings to have no more importance than the lives of flies. Since no one cares if a fly dies, he figures it doesn't matter if people die. He admits that most people would probably disagree with his assessment.

Came Back Strong: Implied. He indicates the Answer Talker comes from dying then coming back to life.

Freudian Excuse: Dufort was raised in a lab environment from childhood, treated cruelly and anyone kind to him was removed. After years of torment and testing, he was given one final battery of tests that opened the path to his release, all while taunted by the scientist who had ruled his life. Turns out that A)His Answer Talker was being used for military application, B) He was being released into the Arctic to die rather than being freed, and, oh, C) His mother sold him for ten thousand dollars. Teaming up with Zeon doesn't seem so far-fetched, considering...

Nerves of Steel: He jumps off a pillar at least three stories tall without flinching, confident Zeon will catch him.

Not Good with People: He's very bad at even carrying on a conversation. Justified, seeing as the only human interaction he's had was through a computer screen.

Not So Different: To Kiyo Takemine; drives the point home in the Anime when he mind scans the former commenting about his years of jealousy fueled neglect received both from his peers and his teachers in life, comparing it to his own harsh lab rat days in the asylum he'd been incarcerated in.

Psychic Powers: In the Anime; Dufort had vast psychic powers for which he was poked and prodded within an undisclosed facility most of his life for.

Not So Stoic: Was angered so much when Apollo asked how much hatred he was hiding to the point where he attempted to finish him and Rops off with a 'Giga' level spell, until Zeon convinced him otherwise. He is also moved to tears when he sees Zatch taking in his suffering to free him from it.

Invincible Villain: His first appearance; he hands Brago his first and only non-friendly defeat, destroys the full-power Baou Zakeruga, and nobody but Ashuron is able to lay so much as a finger on him (Brago pitched in at one critical moment, but only because Vino was out of energy). Interestingly enough, the fights with his various powered-up forms are much more even thanks to the heroes also getting much stronger.

Pure Is Not Good: It's implied that the reason he's so powerful is that his bookkeeper is a baby and can thus supply completely "pure" heart energy.

Recursive Ammo: Bādorerugo can shoot its hands which seperate into smaller parts. Every tiny part contains the Annihilation effect of the Radisu spell family.

So Last Season: Does this to his predecessors as Big Bad by virtue of his methods: he kills his opponents. As nasty as they were, even Zeno and Zofis were simply content to send them back, but not Clear.

Minor Major Character: They are the first villains of the series, one of the few teams who managed to get a fair draw with Zatch and Kiyo, and also get an interesting bit of Character Development in their second and last episode, which appears to set them as important rivals or Foils to the protagonists in the future. However, after a mere cameo in one of Megumi's concerts, they never appear again in the series.

What Happened to the Mouse?: They disappear after their second apparition (which only happens in the anime). As they aren't present at the King Festival, it's clear that they were defeated and their book burned at some point, but how or by who remain unknown. Later, Hyde does an apparition at the end of the manga, assisting Zatch with his final attack on Clear Note and later at school in the mamodo world.

Death Glare: A pretty nasty one once something or someone sets her off.

Distaff Counterpart: To Gash. When she cut off her hair she look almost exactly like him. Their spell mirror each other and notibly "So Giaku" and "Baou Zakeruga".

Evil Is Petty: She joins in with Zofis simply because Zatch doesn't remember her in the demon world despite the fact he lost his memory. They did try to explain this to her but Kiyo flubbed the explanation making Penny think she was being taken advantage of.

Byonko & Alvin

Adorkable: That clock Byonko wears? Alvin promised to give him a cookie at three o'clock so Byonko made a fake clock set at that time. It was stupid and cute enough to convince Alvin to participate in the battle to become king.

Big Damn Heroes: Double subverted. He tries to come from out of nowhere to save Patty from Zatch's Baou Zakeruga, but forgot that Alvin wasn't there to actually cast any of his spells and he gets blasted alongside her. Still, there being two targets instead of one diffuse Baou's power enough that they both survive.

Crouching Moron, Hidden Badass: Byonko is pretty much a joke. He only ever shows up to get his ass kicked and Alvin can't even pronounce his spells properly. But once he does, the first thing Byonko does is knock Demolt on his ass.

Zaruchim

Alas, Poor Villain: As his book burns, he laments that he wasn't friends with Leo and that after all their hard work, the grand vision they once had was stolen from them with ease by Zeon. His last act is to apologize to his partner for being a handful.

Anti-Villain: Despite what he says, he's really only in it to help Leo.

Death Glare: Gives one to Fango. An omake panel reveals he was absolutely seething despite his apparent composure.

Doomed Moral Victor: He rejects Faudo's power, seeing accepting it as a betrayal to Leo, and his fight with Aleshie is so close he probably would have won with it.

Unfriendly Fire: Fango clips him with one of his spells, badly burning Zaruchim's arm.

Worthy Opponent: His treatment of Riya and Aleshie, especially Aleshie, is an odd case. The gist of it is that he considers them to be worthy opponents but can't bring himself to admit it, and therefore wants to crush and humiliate them to prove he's the better fighter.

Villainous B.S.O.D.: Aleshie sent him into one when they first met. After looking into his eyes Zaruchim was left frozen and trembling. Avenging that humiliation is a major motivator for him.

Villainous Friendship: Leo's defeat pretty much kills his drive. He later laments that he wasn't even friends with Leo, but it's unclear if he's in denial or sad that their businesslike relationship wasn't more personal.

Goren

Although not one of the demons Zatch and company fight, Goren is important because his spell is the one that sealed so many demons into stone in the first place. Did not become king, ultimately, as that honor went to Zatch and Zeon's father.

Discard and Draw: His final spell greatly boosts his power but he doesn't use any other spells during it's duration. Whether this is because he's incapable of doing so or because him eating his master prevented any spell calling is unclear.

Dumb Muscle: He's supposed to be this. The fact that he's actually fighting strategically is what clues Laila in to the fact that his partner isn't controlled.

Informed Flaw: Laila says Demolt is supposed to be too stupid to fight well, but he's not that bad. He might have let Zatch's Zakeruzem hit him the first time (and then Zakurga'd his arm with a painful explosion), but after that, he figures out its effects just as quickly as Kiyo and dodges all attempts made on him. Until Laila and Albert restrict his movement, that is.

Naomi

Zatch's number one nemesis who bullies him throughout the story and is the only one that he can't defeat.

The Bully: She lives to torment Zatch. And she's pretty good at it too, considering that he could pretty much turn her inside out if he really wanted to.

Gonk: Could easily be mistaken for a demon herself (and in fact, Bari thinks she's one at first).

Hidden Heart of Gold: She will taunt Zatch, torture Zatch, and make his life a living hell...but the one and only time he's actually in danger, she helps him without hesitation, with great risk to herself.

Jerk Ass: She doesn't really have a reason to bully Zatch as brutally as she does; she just seems to be sadistic. Although...

Loving Bully: It's heavily implied that Naomi constantly bullies Zatch as a way to show that she really likes him.

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