Tesla Motors

Tesla Motors Inc. says that word of mouth sells its pricey cars. Now it wants to attract more buyers with a discount. Chief Executive Elon Musk announced Wednesday that the Palo Alto electric-car maker will give credits of $1,000 to Model S buyers who have been referred by Tesla owners. Those owners will get their own $1,000 credits in the program, set to last until the end of October. In an email sent to Model S owners, Musk said the $2,000 that Tesla would lose per car could lower future expenses as the company builds out a smaller retail network. “If we can amplify word of mouth, then we don’t need to open as many new stores in the future,” Musk said....

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