Miljoenenspel — Introduction

'Miljoenenspel' (Million Game) is the new weekly lottery from the Dutch lottery brand 'Staatsloterij'. In this new lottery, the jackpot is not won by one person but cut up into equal parts of 1 million, so that more people have the chance at winning a million.

To introduce this new lottery concept, 'Miljoenenspel' (Million Game) decorates the Netherlands with a garland of happy winners. Portraying the great chance in winning a million by celebrating more winners. Together with BSUR and director Thomas Mankovsky, we created an introduction film with a clear visual language that explains the concept of the lottery.