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Google Or Blind Programmatic? Which Is The Brand Safety’s Arch Villain?

Given the brand safety debacle over YouTube and brand safety, you would think that the subject was always front of mind at media agencies — if not before, then certainly at some point during the first quarter.

However, only one in four (27%) media buyers feels informed about what brand safety measures are in place when they buy inventory, according to new research from Vibrant Media.