Style Council 2013: Jenny Chung

Meet this year’s cast of tastemakers who are setting the tone for fashion in San Francisco.

In 2008, Jenny Chung, 32, answered the call of San Franciscans pining for a boutique that really got fashion. With the opening of her galley-sized store Acrimony, Chung, along with M.A.C. and Gimme Shoes, made Hayes Valley a shopping destination. She still remembers selling her first piece—an Operations trench coat—to a local editor. “We didn’t have the cash register set up yet,” she says. “Her receipt printed out the size of a postage stamp!” In 2011, Chung opened Acre/SF, a hipster’s oasis for clothing and housewares in North Beach. And this past April, she rounded out her mini empire with the Russian Hill jewelry boutique No. 3. For Chung, fashion is a mode of personal expression. “It’s fun to think about what to wear every morning,” she says. “I want to do that for the rest of my life.”

Inspiration:French models off duty. The hair, the lankiness, the impeccable style—their ease about life is inspiring.