it really depends on the type of guy and what you would consider to be a soap exactly. if we're talking about traditional soaps like "Knots landing" or whatever, then yes those shows are primarily geared and marketed towards women. as when soaps first came out, the equal rights movement among the sexes wasn't fully in place, so the stereotype was that women stayed at home and the men worked. Thus, traditionally all soaps were created initially to appease women while the men worked. not saying that's how it works now, but that's how things were when soaps traditionally came out.

however, if you want to consider shows like "True Blood", "Entourage", "Sapranos" or even any "Star Trek" series. One could make a strong argument those are soaps that appeal to both sexes. sure, they're not traditional soaps, but they are soaps if you stop to break down their plot structures. i don't think the question is fair by asking why do men not like soaps, but rather why don't they like traditional soaps is more of the question you should be asking.

Most generally soaps are filled with emotional drama and quarrelling. Meh, enough of that now--guys are pretty direct. If I punch you, and beat you down, I'll probably pull you up and dust you off, buy you a pint.

Women like the emotional turmoil and nitty gritty of everyday life....and men do not, I don't think. Well, not my man, anyhow! Actually I'm not sure about 'every day' life - these days soaps are a bit way out for that! I only watch Eastenders - I have watched it since the 1st episode so it is a habit more than anything.

I keep arguing that serial shows with continuing plots and at least one couple are soaps too. And nearly EVERY man watches at least one serial show. I watched soaps as a teenager, then my own life became way more dramatic. I guess that's why I write on hubpages now.

does star trek count as a soap opera? if so, then i think that show along with sopranos proves that some men do watch soaps. just a different type than the type you ladies are thinking about. i mean think about it. star trek is kind of like a soap opera except it's in space and you have an occasional, "omg the (klingons/borg/or whatever hell alien race you want to put in there) is attacking!"

Yes but have klingons/borg/insert any alien here been having an affair with Lt. Uhura and Nurse Chapel while they are attacking the ship with the intent of using said ship to launch an attack on planet earth and convince Scotty to do an alien makeover?!!!

because most sports are played by men, and statistics show that most audiences will only watch a sport if they can somehow identify with the athlete either through ethnicity or gender. just look it up on espn, when they went over the decline of caucasion fans watching the nba, due to the lack of white american basketball players (no, dirk nowitzki and steve nash don't count because they weren't born in the usa). Or watch their report on how african americans are losing interest in baseball, due to the limited number of blacks in the mlb league.

plus, it seems women sports always get lousy media coverage and marketing, compared to the men.

yeah, i agree with you there. most sporting events have way more interesting story lines to follow than soaps. although it was surprising to learn that most tv studios make their money from soaps though, since they're literally almost dirt cheap to make. lol.

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