12 Days of UXmas: Day 6—Point of View Statements

12 Days of UXmas: Day 6—Point of View Statements

On the sixth day of UXmas, Designlab sent to me… some how-might-we questions

On the sixth day of UXmas, Designlab sent to me… some how-might-we questions

It’s Day 6, and the halfway point of UXmas. You’re closer than you think! Let’s take stock of our progress.

So far, we have:

generated a project idea;

completed some user research;

identified themes in our user research and created an affinity diagram;

created some user personas;

and drawn up some scenarios.

Today, we move away from our user research and towards more creative tasks. We’re going to create some point of view statements, and then turn them into “how might we” questions. The purpose of a point of view statement is to express a user’s needs from their perspective. They should take the following form:

[USER] needs to [USER’S NEED] because [SURPRISING INSIGHT]

For example:

Fred the Carpenter needs to see that his personal information is secure because he worries about banking online and is afraid of something going wrong.

Which then becomes:

How might we allow Fred the Carpenter to see that his personal information is secure, given that he worried about banking online and is afraid of something going wrong?

5 minute challenge: Quickly remind yourself of your user persona from Day 4 and your scenario from yesterday. Create a point of view statement for that persona, and if you have time turn it into a “how might we” question.

30 minute challenge: Review your user personas from Day 4 and your scenarios from yesterday. Create 1 or 2 point of view statements for each persona, and then turn them into “how might we” questions.