How get-out-the-vote took over billboards in 2018

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Washington (CNN)The call to vote is plastered across America. Artists, activists and brands have taken to the streets to get out the vote with visual representations meant to convey the importance of Tuesday's election.

In New York City, "vote" has turned into a street art tag, seen on sidewalks and signposts. In the Times Square subway station, "I'm Voting" stickers were stuck on people featured in ads for Bumble. Under a Mickey Mouse mural by street artist Jerkface, someone added "Vote" with red spray paint.

Brands are showing off their support for voting in public. Lyft covered a wall in the Lower East Side with mock ballots drawing attention to voters who don't have transportation to get to polling places. About 15 million people couldn't vote in 2016 due to transportation issues, according to data from Tufts University's CIRCLE research center, and the ride-sharing company is offering 50% off for rides to polling places Tuesday.