Clean Your DAM Mess

Clean Your DAM Mess

A digital asset management (DAM) system might be the base of your marketing operations, but it can devolve into a glorified attic. Renegade raw files, forgotten flash videos and jumbled JPEGs will accumulate without proper upkeep. Maintenance is an easy task to postpone — until users grow disgruntled and eventually abandon the system.

Don’t let your digital asset management system turn into a DAM mess. If you have been neglecting maintenance tasks, have undergone an organizational change or are struggling to find content that you know is in there somewhere, it’s time for a DAM cleanup. Put some gloves on and get ready…