Chloe Sladden shares insight on how people use twitter & media

Twitter's director of content and programming, Chloe Sladden, talked about how the media are and should be using Twitter Wednesday afternoon in her keynote speech to Stanford's Future of Media Conference.

She also talked about how she and others at Twitter work behind the scenes with many kinds of media companies and high-profile partners to encourage innovative uses of the network.

News organizations have been been some of the most innovative partners, she said. Journalists like Nicholas Kristof now live-tweet their travels so followers can experience the news live before reading about what it means later.

Sladden says she sees "the rise of the journalist as more of a ... personality on Twitter." And that benefits their employers, too.