The firing of local radio personalities Kimberly and Beck for comments they made about transgender healthcare coverage Wednesday is getting swift – and strong - reactions from fans and non-fans of the controversial morning drive-time hosts.

The anti-transgender comments were made during a 12-minute conversation on "The Breakfast Buzz" radio show on station 98.9 The BUZZ yesterday. The radio hosts began by expressing opposition to Rochester Mayor Lovely Warren's new health care policy within city government that would allow city employees to receive services related to gender reassignment surgery effective Jan. 1.

The station initially suspended the hosts indefinitely and fired them early Thursday.

"Their hateful comments against the transgender community do not represent our station or our company," said Sue Munn, vice president and general manager for Entercom Rochester, in a prepared statement.

The hosts of the radio show have not commented publicly on the situation.

Kimberly and Beck also questioned the mental health status of transgender people during the portion of the show, and, ultimately, discussed male and female sexuality, male and female body parts, City of Rochester employees, city taxpayers and a student who was born a male playing on an area high school's girls' softball team.

Many inside the gay, lesbian and transgender community immediately called on the radio station to take action following the radio segment.

"Entercom radio was very swift in their response and I think it demonstrates that the station supports and affirms the LGBT community," said John Cullen, coordinator of outreach with the Susan B. Anthony Center for Women's Leadership and chair of the Pride Alliance at the University of Rochester.