EA Makes Deal with Hasbro on Star Wars Toys

This was an interesting week for Electronic Arts after an agreement that would improve their stock value slightly. EA made a deal with very popular toy company Hasbro regarding the manufacture and sale of Star Wars toys ( And all EA Games) . With the new movies and everything else in the works, you know these toys are going to end up being very profitable and popular.

The Motley Fool explains:

On Tuesday, both Hasbro (NASDAQ: HAS) and Electronic Arts (NASDAQ: EA) stock rose slightly after the companies announced a new four-year agreement, under which EA will develop mobile games based on several of Hasbro’s most popular gaming brands.

The deal, which extends the scope and length of an existing six-year agreement, will include new mobile versions of Hasbro’s Monopoly, Scrabble, The Game of Life, Battleship,Boggle, Clue, Risk, and Yahtzee.

For those of you keeping track, this is the second third-party content licensing agreement announced by EA in as many months. If you recall, the last was unveiled in early May detailing a multiyear partnership with Disney (NYSE: DIS) , through which the House of Mouse granted EA exclusive rights to develop and publish new games based on Star Wars characters and storylines “for a core gaming audience.”

In contrast to this week’s Hasbro deal, however, Disney opted to retain the rights to develop new titles within the mobile, social, tablet, and online game categories.