New York Fashion Week’s social media stars

Just when you thought fashion fans couldn’t possibly spend more time on social media, this news: During New York Fashion Week earlier this month, the volume of tweets about the semi-annual assembly of runway shows doubled from last year’s number to 671,028. That’s according to social media agency Whispr Group, which put out an eye-catching infographic packed with stats on designers and the surrounding buzz.

Among the more interesting findings? Victoria Beckham — and not Marc Jacobs or Michael Kors — was the most-discussed designer on Twitter, with more than 17,000 tweets about her label alone and a growth of some 53,000 Twitter followers. And if you like to rely on social media sources for your style advice, Twitter chatter suggests white hues and leather accents will be big for spring.