A Smart Brush… really??

Our high end brand, Kerastase, has just lifted the lid on the first ever Smart Brush – at Tech Event CES 2017, and was awarded the International CES Innovation Award along the way.

So this must be a big deal… right??

Named the Kerastase Hair Coach the brush uses sensors to establish the quality of hair and monitors the effects of the users haircare regime. It comes with an accompanying app which details the findings alongside additional info and prescribed product recommendations to help improve your hair care routine. If you’re brushing too hard, your brush will tell you! Its uses a microphone to identify patterns in your brushing technique…amazing hey??

Guive Balooch, global vice president of L’Oreal’s Researched Innovation Technology said in a recent statement: “Technology is transforming consumer’ daily beauty routines,and smart devices have huge potential to impact how we care for our hair and skin. By using connected technologies to upgrade the hair brush – something the average consumer uses everyday – Withings and Kerastase have reinvented what a persons relationship with their hair can look like and are showing how connected devices can revolutionise the beauty industry”

Well this is getting us a tad excited! It launches in the UK later this year and we cant wait to get our hands on it…. Will keep you posted 🙂