The fourth-generation NVIDIA® CineFX® engine builds unimaginable speed into the NVIDIA® GeForce® graphics processing units (GPUs). Using the CineFX 4.0 engine, developers can create and display the most advanced and high-quality visual effects for emerging PC games and other cutting-edge visual applications.

NVIDIA® PureVideo technology is the combination of a high-definition video processing core on the NVIDIA GPU and software that plays ultra-smooth movies with minimal CPU use and low power consumption. Features vary by product.

The fourth-generation Intellisample technology introduces two new antialiasing modes—transparency adaptive supersampling and transparency adaptive multisampling—which increase the quality and performance of antialiasing.

Q: What are you announcing today?
We are launching the new NVIDIA® GeForce™ Go 7300, the latest member of the new GeForce Go 7-Series family of mobile graphics processing units (GPUs) from NVIDIA, targeted for the multimedia-rich portable segment of the Notebook PC market.

Q: Does GeForce Go 7300 support HDR Lighting?
Yes, the GeForce Go 7300 introduces a new texture core that accelerates the floating point filtering necessary for high dynamic-range (HDR) rendering, a must-have feature for today’s hottest games.

Q: Is GeForce Go 7300 a new architecture or a spin for the NV4x?
GeForce Go 7300 is a revolutionary new architecture built from the ground up to deliver the world’s best graphic performance.

Q: How does GeForce 7300 differ from GeForce Go 6200?
GeForce 7300 has a brand new vertex, pixel and texture units. Engineers at NVIDIA were able to pinpoint the key functions that bottleneck shading and graphics performance. By designing and enhancing these functions at the most fundamental level, NVIDIA has brought graphics performance to new levels in the GeForce Go 7300.

Q: What are key improvements, as compared to GeForce Go 6200?
A number of improvements are offered on the GeForce 7300, including:

Full support of the latest HDR technology via floating-point computational support.

Each pipe has more computational horsepower, resulting in faster performance per pipe.

The shader performance and programmability dramatically improved.

Q: When can I buy a notebook with GeForce Go 7300?
GeForce Go 7300 GPUs is available today from ASUS and others soon.

Q: What is in the video processor?
We’ve taken PureVideo to the next level by adding support for some new algorithms with GeForce Go 7-series. With those new algorithms, we now support de-interlacing with HD resolutions up to 1080i. In addition, we’ve added support for inverse 2:2 pull-down. The video processors are programmable, so as new video formats come out we will be able to support them through driver updates. In addition, GeForce Go 7300 supports WMV HD decode acceleration that can offload video decoding from the CPU onto the GPU, reducing CPU utilization by about 40 percent.

Q: How much memory will the new GPU support?
GeForce Go 7300 GPUs can support up to 256 MB of graphics memory.

Q: Tell me more about PowerMizer.
All this additional performance is based on the new GeForce Go 7 architecture. Remarkably, this additional performance is achieved in the same thermal and power budget as the previous generation of GPUs. Note that most of our launch platforms are using the same thermal solution as the GeForce Go 6200. This is possible because of the massive increase in performance per watt in the GeForce Go 7 architecture, and because of refinements in NVIDIA’s acclaimed PowerMizer technology that generate less heat and maximize battery life.

Q: How much less heat? And how much battery life do you save?
GeForce Go 7300 delivers up to 50 percent more performance in the same thermal budget than GeForce Go 6200 delivered. This is important because it means users get 50 percent more performance in the same form factor with this new GPU.

Q: Does the new 7-series Go GPU support MXM?
Of course the 7-series supports MXM. The MXM graphics interface reduces the length of the design cycle for notebook platforms, facilitating faster time to market for the latest notebook graphics and enabling multiple configure-to-order solutions and price points.

Q: What is the core clock on GeForce Go 7300?
The core clock specification is 350 MHz (maximum clock; specific notebooks may vary).

Q: What is the memory clock on GeForce Go 7300?
The memory clock specification is 350MHz (maximum clock; specific notebooks may vary).

Q: Have you changed the way you do AA?
The NVIDIA Go GeForce 7300 implements the same new features that we’ve added to our desktop product, such as support for transparent supersampling and multisampling. Nearly all games with outdoor scenes use textures with transparency to model fine objects (like tree leaves, grass, chain link fences, and other fine geometric detail). Traditional antialiasing does not smooth transparent textures at all. The GeForce Go 7 architecture is the first to apply antialiasing to these fine details.

Q: Does NVIDIA support notebooks with UDA (downloadable drivers)?
Yes, NVIDIA has always been able to support notebooks with the unified driver on nvidia.com/nzone.com, however, our Tier 1 OEM partners have always required that we direct customers to their Web sites and disable support for their notebooks in our unified driver. NVIDIA does support OEMs/SBs who request that their notebooks be enabled in our unified driver. For example, most of our launch partners are enabled on our Web unified drivers (Sager, Falcon NW, Voodoo PC, ProStar, and others).