Kwik-e-Mart coming soon near you

In conjunction with 21st Century Fox Films and Gracie Films, 7-Eleven has turned 11 of their storefonts nationwide into Kiwk-e-Marts as a promotion for the upcoming The Simpsons Movie, coming to theatres on July 27th. The promotion, which includes many of the non-themed 7-Eleven stores as well as the themed ones, includes Krusty-O’s cereal complete with what looks like rusty metal bits inside, Squishees, Buzz cola and other asorted Simpsons food products. Locations of the themes stores are New York City; Chicago; Dallas; Denver; Burbank, CA; Los Angeles; Henderson, NV.(Las Vegas area); Orlando, Fla.; Mountain View, CA.(San Francisco/San Jose area); Seattle; and Bladensburg, MD (Washington D.C. area).

The store owners seem very happy with the promotion. The owner of the Mountain View store, Parwinder Dhindra, had this to say. ” ‘Let’s do it,’ ” said Dhindra, who opened the Pear Avenue 7-Eleven seven months ago. “It’s a new store, so we’re hoping to get some attention.” Other 7-Eleven stores have reported selling out of their Simpsons related merchadise very quickly.

The owner of the Henderson stores, Kumar Assandas, said, “I know it’s a stereotype, but it doesn’t bother me. Everybody knows it’s a joke,” Assandas, said. “I’m a big Simpsons fan myself, and maybe subconsciously it even inspired me to become a 7-Eleven owner.”