Free Pet Retail Business Webinar Announced

Instagram now has 600 million users. To help companies use Instagram to the fullest and make an impression on some of those 600 million people, Pet Age and Pet Store Pro are holding a free webinar titled, “How To Use Instagram to Grow Your Pet Retail Business,” on Tuesday, February 28.

Words are becoming harder and harder to find in the context of marketing for a business. Today it’s all about the picture and the video to help tell a story and share information about brands. Instagram is the latest social media site that everyone is talking about. This site, which allows the simple sharing of pictures and videos, has people engaging and sharing with friends and brands constantly. In this session, you will learn how Instagram works and what you can do to help share information about your retail business on this popular social media channel.

Anyone in the pet retailing industry, including, owners, managers and employees of pet specialty stores, could find interest in this webinar, which will be held from 11 a.m. to noon EST.

The webinar will be presented by Lynn Switanowski-Barrett, founder and president of Creative Business Consulting Group, (CBCG) a Boston, Massachusetts-based retail strategy consulting firm.

Using more than 29 years retail experience as her guide, Switanowski-Barrett leads the CBCG team to engage with retailers, e-trailers and manufacturers, helping them create and implement profit improving sales, marketing and inventory management strategies. CBCG helps retailers of all sizes understand the opportunities created by changing consumer trends and helps retailers learn to harness the power today’s most powerful marketing tool – social media – to create programs that will engage with their consumers each and every day. Switanowski-Barrett speaks frequently at retail trade shows, like Global Pet Expo, Animal Supply Buying Shows and others.