Wasim Akram meets Fans at Accu-Chek’s Mall Activation

Thursday, November 20, 2014
Hiba Moeen
1 Comments

Wasim Akram along with his wife, Shaniera Akram
endorsed Accu-Chek’s recent mall activation at Dolmen Mall Clifton through a public
appearance to meet fans and well-wishers. The excited crowd gathered to welcome
their national hero as the floor flickered with camera and cell phone flash.

Akram in his pursuit to create awareness about
living a disciplined life despite suffering from diabetes shared his own
lifestyle patterns and spoke about routine activities. Acquiring diabetes at a
young age of 29, he persistently maintained his athletic vigor and charm,
something that might not have been easy for the faint hearted. As part of their
effort to shed light on the World Diabetics Day, Accu-Check and the husband and
wife duet came forward to educate the masses about this disease before it’s too
late.

Maintaining an interactive session, the brand placed
a kiosk for a free diabetes check where people could come and have their blood glucose
levels tested. With some new cases identified, it was a means of teaching the
audience about the ultimate need of taking care of themselves and being
responsible about their diets and daily

routine.

To further their cause, Accu-Chek had also invited
doctors and dieticians for free health consultation and tips to educate people
about the safety precautions they should be taking.

“I do sometimes feel like having junk every day but
I know that it’s not in the best of my interests that’s why even after retiring
from cricket I maintain the same routine due to which I can proudly say that I
control Diabetes while it does not control me,” said Akram “Getting Diabetes is
not the end of the world.”

Working as a brand ambassador of Accu-Chek since
2001, Wasim Akram has helped acquaint the target audience with this blood
glucose level monitoring device by Roche Pharmaceuticals. The company has a
workforce of over 80,000 employees in more than 150 countries striving to
improve the lives of patients around the world, it is with the help of Roche
Diabetes Care (RDC) that blood glucose monitoring systems are innovated to
enable diabetics to manage differing levels of this condition more effectively.

Some
Facts and Figures about Diabetes:

·7.1million
Pakistanis are diabetic

·Pakistan
is ranked 9th out of 188 countries in terms of obesity

·88,000
people die due to Diabetes related complications

·Diabetes
projected to become the 7th most leading cause of death by 2030

·4
out of 5 people with Diabetes live in low and middle income countries