"When we were discussing that we need to create a game for the mass market and the game service for the mass market, it was very very clear that we need a personality associated with it who represents the games of the mass market and there was no other better person than Willie Revillame.

"The first time I attended Willie’s show, the recording, I was actually amazed, the kind of outpouring of emotions from the common folk who come and attend his taping.