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The Sims 3 New Video: Unique Personality Traits

This video shows what new options are included in The Sims 3, namely variations in personality.

The Sims 3 allows its players to create alter-egos who can have almost any career, lifestyle, and personality traits. How do these new possibilities attract users? How could The Sims 3 be used to discover how a person perceives their own personality?