Reprise Introduces New Product, Digital Experience Audit (DXA)

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Reprise, the full-service performance media marketing unit of IPG Mediabrands, continues to build momentum and shake up the industry with the introduction of the product - Digital Experience Audit (DXA).

An internal product, DXA enables Reprise to stand apart from competitors by offering unrivalled standardization, governance and transparency of agency practices. This helps to set the foundation that ensures best-in-class practices for planning and executing client campaigns, which impacts overall efficiencies and client returns. In the digitial industry, DXA will provide the competitive edge, as well as build consistency at scale, which will prove a differentiator for Reprise.

“DXA is a significant milestone for Reprise. As the biggest product launch in the agency’s history, it reinforces Reprise’s credentials as a dynamic digital leader driven by innovation and success,” said Craig Ellis, Reprise Global COO. “We are constantly challenging ourselves to raise the bar on performance and deliver industry-leading products for our clients. This powerful online tool uses cutting-edge technology to provide our clients and brands with a clear indicator of their digital health, and allows us plan and execute campaigns which provide the most impact and highest level of return.”

DXA not only benefits clients by providing standardization and competitive insights, but it takes the auditing process to an entirely new level and measures overall performance, as well as progress. Clients will be able to see each step in the lifecycle of a campaign and get a full picture view of the momentum and overall success.

“The heart of DXA is an auditing platform that looks at specific digital channels including paid search and social, organic search, and mobile, said Graham Wilkinson, Reprise Global Head of Product. “DXA was designed so that over the course of an audit the progress of a campaign can be monitored to pinpoint areas of concern early on, allowing the agency to make changes quickly and efficiently. This can make all the difference in the world when it comes to gauging the overall success of a campaign. As DXA continues to evolve, additional audit channels will be added to make the product even stronger.”