Hyundai Becomes Title Sponsor Of The Sun Bowl

201006300000No. 139

HYUNDAI BECOMES TITLE SPONSOR OF THE SUN BOWL

FOUNTAIN VALLEY, Calif., June 30, 2010 – Tapping into the passion of college football fans, Hyundai Motor America and the local Hyundai of El Paso dealership have agreed to be the title sponsor of the Sun Bowl. Hyundai signed a four-year contract to serve as the game’s title sponsor for 2010, 2011, 2012 and 2013. The title sponsorship continues Hyundai’s “Big Voices in Big Places” strategy, positioning the Hyundai brand in the highest profile advertising venues including the NFL’s Super Bowl, an exclusive automotive sponsorship of the Academy Awards and a global sponsorship of the 2010 FIFA World Cup™.

“The sponsorship of the Sun Bowl provides us with another great stage to tell the Hyundai story,” said Chris Perry, vice president of Marketing, Hyundai Motor America. “College football fans are among the most passionate and dedicated fans there are and this sponsorship is an excellent way to reach this audience.”

The Sun Bowl is one of the oldest college football bowl games in the nation. First played in 1935, the Sun Bowl matches teams from the ACC and Pac-10 conferences. Through the years, the Sun Bowl has featured many college football stars that went on to outstanding pro football careers. The Sun Bowl annually generates close to $15 million in direct spending in the El Paso metropolitan area, making it the largest single event in terms of annual economic impact in El Paso. The 77th annual Hyundai Sun Bowl is slated for Dec. 31, 2010 at noon (MST) at the Sun Bowl Stadium in El Paso and will be broadcast on CBS.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through about 800 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai’s 10-year/100,000-mile powertrain warranty and 5-years of complimentary Roadside Assistance.