The man with the Eastern Bloc Midas touch and one of the most influential figures in modern fashion, Gosha Rubchinskiy has unveiled a new collection that pays homage to the dull-skied beauty of St Petersburg, rave culture and, of course, football.

In particular a certain David Beckham circa 1996.

Having first ushered the beautiful game in front the wider lens of the fashion world in 2015 with his instantly recognisable Soviet school gym catwalks populated by gaunt, shaven-headed models in ostentatious polyester football shirts, short shorts and billowing Nineties windbreakers, the Russian designer revisits the sportier side of his nation's recent history and aesthetic with a new adidas-backed Spring/Summer collection.

We're talking tracksuits, gym vests, contrast panel sweatshirts and the frigid tundra of Mother Russia, where harsh men drag on cigarettes and block-shaped cars take a long time to start. And yeah, there are lots of football shirts and short shorts, too.

Come on, it's Gosha after all.

Notice any similarities?

Ooh. David Beckham wears a shirt that may or may not be made by hip Russian designer Gosha Rubchinskiy. (Getty)