DULUX ‘CASH IN A CAN?’

DULUX ‘CASH IN A CAN?’

Who doesn’t love a golden ticket promotion? And there were £9,000 worth of golden tickets seeded in Dulux tins in B&Q’s across the UK.

And what’s even more exciting about this promotion is that it achieved phenomenal standout on-shelf amongst a category that is usually dominated by more traditional value offers and discounts.

A further £250,000 worth of cash and B&Q vouchers were up for grabs online through a dedicated microsite.

This is a perfect example of what Umbrella can help you achieve with your budget. Our fixed fee cover gave Initials Marketing the creative freedom to produce a very compelling prize offering, because no matter how many golden tickets were found, or how many prizes claimed, the client only had to pay a one-off fee at the beginning of the campaign which is just a fraction of the value of the prizes on offer.