Our vision is to be the innovator in every product category we serve. We strive to be leaders in innovation as it allows us to provide only the best to our customers. Innovation is they key to growth and excellence, which are important factors applicable to both the personal and societal aspects of life. We are always asking ourselves: Is this the best way to be doing this? Is there a smarter/quicker/easier way? Innovation can make everyone’s lives easier, and it should be scalable. This is another important factor because it is our mission to create superior products that provide long-term value for customers by significantly improving their lives. Innovation is one of the key tools that allows us to do that. It challenges us to continue providing the best that we can in all aspects of our company. Innovation matters because it drives the world as we know it. In the business world, it pushes companies to constantly pursue the best ideas, consistently search for newer, better things to produce and provide consumers. And consumers get to directly benefit from the trend of innovation with better products, new techniques, easier processes. But innovation for B A S U is not just about what’s new; it’s about what’s best. Innovation to us means we are always researching, asking, and listening to see if there is a better way. Can our products be more user friendly? Can our products be more effective? Is there another product that our customers need to enrich their lives or make them easier? Innovation drives us and plays a key role in helping us provide our customers with only the best in experience and quality. Our commitment to excellence and innovation go hand-in-hand and allow us to pursue our mission: to create superior products that provide long-term value for customers by significantly improving their lives.