SIX ADVANTAGES

Time-pressed consumers
are redefining how
and where they dine.
They spend over 50 cents
of every food dollar
in foodservice approximately $731B
annually in dining out.

This any time anywhere
reality presents savvy consumer
goods companies with an
opportunity to capitalize
on this trend to drive growth.

Longer term strategic partnerships versus more tactical relationships in Retail

Quicker and less costly test markets with instant results

More intimate experience for the consumer

Growth engine as center store stagnates and food away from home grows

Reliable velocity and a dependable business

The source of innovative new concepts and trends

7 STEPS TO GETTING THE MOST OUT OF FOODSERVICE

As consumer packaged goods companies search for new sources of innovative growth, foodservice should play increasingly on their radar. Given the change in consumer buying and eating habits, catering to a desire for restaurant-quality food with the convenience of at-home dining only makes sense.

Prepared foods are here to stay and a burgeoning area of growth. Designed correctly, CPG companies use their innovative foodservice ideas to drive trends, rather than as just an add-on to a staid stable of products.

Work with foodservice operators to reconnect with the consumer, understanding trends consumer are following…or rejecting.

Brand impressions translate across channels, is your innovation team segregated between channels?

Consumers want to engage anytime anywhere, make foodservice an integral part of your omnichannel strategy.

Redesign your route to market at retailers to include foodservice team members – they are the voice of the consumer.

Consumers are talking about your brands, whether as an experience dining out or through retail, begin a dialog across digital channels.

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