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Monday, March 27, 2006

BMF LURES BIG POND 'GREAT WALL OF CHINA' TEAM FROM BWM

BMF Sydney has lured creative team Matt Lawson and Onur Kece, the creators of the highly praised Big Pond 'Great Wall of China' spot, from BWM Sydney. They teamed up in 2002 while studying at RMIT and while at university they completed AWARDSchool, won a position at the MADC mentor program and picked up a gong at MADC for best student entry. In 2004 they joined Frank Morabito at Spinach in Melbourne where they worked on Durex and Renault. Soon after, they were lured up to Sydney by BWM. During their short time there they won best of show at AWARD Pie Night for their Qantas Poster and made their first television commercial- the Telstra BigPond "Great wall of China" spot, directed by Vikki Blanche. It has so far collected a gong at Mobius and a finalist at Young Guns with no doubt more to come.

Whoopie fucking doo. Another couple of ego maniac,look at me pretentious creatives. The Big Pond ad was good - but not that good and the campaign thought didn't really carry very well across everything else...