Email marketing

Online au pair application icons

I provided a series of illustrations for an online application au pairs complete before joining the program. Illustrations were created in this style to match an existing set of icons that had been created for the application.

Thanksgiving animation

Au Pair in the USA poster

This large-scale poster was created for use at recruitment fairs around the globe, and printed on a giant canvas hanging at the Au Pair Training School in Tarrytown, NY. Each illustration was created to highlight what individual U.S. states are known for and how each state is unique.

More animation

A clip from a personal animation project currently in progress.

Logos

Logos

A smattering of logos created for Cultural Care Au Pair events, organizations, and services.

Cultural Care Ambassador conversation cards

(Concept) Set of playing cards designed to facilitate conversation between former au pair ambassadors and prospective au pairs during the recruitment process.

Pinterest ads

Direct mail

Direct mail

Direct mail piece designed for a shared mailing targeted at young, high-income moms

Cards

Holiday card animated email banner

The Pirates! In an Adventure with Scientists book cover

The Pirates! In an Adventure with Scientists is one of my favorite books. It's one in a series by Gideon Defoe about a group of pirates who sail around looking for adventure and usually, also ham. In this prospective book cover, I really wanted to capture the essence of all the silly characters, like Bobo the chimpanzee, and crucial bits of plot like ham and trilobites. I sent the book cover to the author via Twitter, who was also pleased with it.

THE PIRATES! IN AN ADVENTURE WITH SCIENTISTS

Infographic

Your Life with an Au Pair infographic

Large double-sided postcard created to promote the benefits of having au pair childcare.

Au Pair Recruitment trade show booths

A series of roll-up and backdrop posters used at recruitment fairs around the world to invite young adults to check out our au pair program. All photos included in banners are user-generated.

Welcome box coloring poster

Created for Cultural Care Au Pair to welcome au pairs to their host family and to bring host kids and au pairs together. The first side is an illustrated map of the U.S. to color in, and the back side is a creative calendar with questions and activities au pairs and host kids can do together to get to know each other.

Welcome box coloring poster (front)

Created for Cultural Care Au Pair to welcome au pairs to their host family and to bring host kids and au pairs together. The first side is a creative calendar with questions and activities au pairs and host kids can do together to get to know each other, and the back side is an illustrated map of the U.S. to color in. The poster folds up to fit inside a box full of information to help the au pair through their year.

Hand-lettering

"Au pair life" tote bag

Created for Cultural Care Au Pair to emphasize the au pair lifestyle.

"Follow your heart" design

Created for Cultural Care Au Pair.

Glücksschwein Beer Branding

Glücksschwein—"lucky pig"—is a German style pilsner brewed by Sugar Mountain Brew Co. Pigs are synonymous with luck in German culture and little novelty piggies are often given out for good luck. Sugar Mountain wanted to bring in some elements of German culture while maintaining modern appeal. I created custom typography for "Glücksschwein," based on a typeface from an old German type foundry. A background reminiscent of the Bavarian flag was incorporated and gold foil used throughout the label to emphasize how lucky this beer will be to its consumer. I created the branding for the beer bottle and informational tag, as well as for Sugar Mountain Brew Co., located in the mountains of North Carolina. Sugar Mountain was inspired by the Neil Young song of the same name.

Recipe for Success event menu

Recipe for Success "menu"

Italian cuisine-themed "menu" of events created for a kick-off event in Italy.

Au Pairs Love Livin' t-shirts

50 hand-lettered designs created for an online store selling t-shirts, mugs, and tote bags to promote au pairs living with host families in all 48 states Cultural Care Au Pair services (and Washington, D.C.). Items can be purchased here: culturalcare.com/shop

Northeastern University coloring book illustration

Coloring book illustration provided for the Northeastern University admissions department. Northeastern's campus is depicted with Boston landmarks featured in the background. The coloring-book-style illustration was sent in a mailer designed by Northeastern to newly accepted students along with colored pencils. Students colored them in and posted them to social media with #nuhusky.

USA illustration for Cultural Care Au Pair

I created a series of USA-related icons (including a hot dog, bald eagle, and saxophone) to be used on t-shirts, bags, and mugs in an effort to encourage young men and women to come to the USA and become an au pair.

Camp Cultural Care

Andrew Bird gig poster

The Muppet Steak Manhattan Restaurant Branding

The idea for The Muppet Steak Manhattan was borne from a skit from MTV's The State in which people hunt and eat muppets for dinner. I was dying to create a restaurant menu, and so I pushed this wacky, somewhat unsettling idea even further to create The Muppet Steak Manhattan. I illustrated and designed a cocktail menu and dinner menu, totally inventing every dish and drink from scratch.

The Muppet Steak Manhattan Restaurant Menu and Branding

The Muppet Steak Manhattan Cocktail List

My-take Chalk Wall

14' chalk wall for a market research company based in Westborough, Massachusetts. The client was looking for something to brighten up and bring character to their new office space.

Redbones Logo Redesign

Redbones is an established barbecue joint in a hip neighborhood in the Boston area. Though it has a regular following of college students, families, and young professionals, they are seeking a redesign to bring in a new group of clientele: those traveling from out of town and looking for the best experience in the area, and customers who are turned off by the no-frills, punk-style atmosphere with a carpeted dining area. In order to compete with a new group of barbecue restaurants that offer a comfortable yet modern atmosphere, as well as those in a higher price bracket, Rebones is undergoing a physical transformation of the establishment. The new look will give the restaurant some consistency and a vintage, yet updated feel, to make the diner want to return for the experience as well as the food.

Redbones’ old logo had a very punk vibe and was not evocative of barbecue or quality. It looks hand-done, however without a lot of care or attention. The new logo is distressed to give it a vintage feel, while still looking modern and clean. The pig tail style swash has been added to subtly remind the viewer that it specializes in pork ribs, without being overwhelmingly pig-related.

Why Spay and Neuter Dogs and Cats Infographic

Animals are very important to me. I created an infographic to encourage pet owners to spay and neuter their dogs and cats, and pointed out the advantages of doing so.

Why Spay and Neuter Infographic

Ashley Freeland Brand Identity

When it came time to design my own brand identity, I wanted to emphasize that I am an illustrator as well as a graphic designer. It wouldn't feel like me if there wasn't some reference to delicious foods or adorable animals, which prompted an icon set including a chimpanzee, partially-eaten donut, fried egg, cheeseburger, and lastly a pencil. For my color palette I chose pastel hues including coral, lavender, robin’s egg blue, and gold.

Cheese Spread

A magazine spread for Food & Wine magazine extolling the virtues and deliciousness of Kite Hill vegan cheeses, made from nuts.

Isaac Baker Identity

Isaac Baker is a composer in Boston with a particular fondness for wolves.

Drizly web banners

Web banners I designed and/or resized for brands partnering with Drizly. Utilizing client-provided assets, I worked with the Marketing team to ensure the client’s brand standards were met.

Miette Takes a Bite Out of Europe

Miette Takes a Bite Out of Europe is a children's book I wrote and illustrated.

"Have you ever dined on schnitzel in Germany? Nibbled baguettes in France? Or snacked on bitterballen in The Netherlands? Miette the housecat has only dreamed of sampling the enticing foods found in other countries. One day she finally gets her chance to travel the world, feasting on a bounty of delectable cuisine."

Miette's Culinary Adventure

Miette Takes a Bite Out of Europe (working title) is a children's book I am in the progress of writing and illustrating. Miette the cat is a real foodie. Dissatisfied with the state of cuisine in her home, she goes on a culinary tour of Western Europe. She samples delectable foods from all over the world that she's only dreamed of trying!

Miette in Paris, France

Miette snacking on Parisian foods.

Miette in Berlin, Germany

Miette sampling German cuisine (sketch)

Miette enjoying a caprese salad in Rome.

Lion Taming Pictograms

Lion Taming Pictograms

Cory + Mike Wedding

Fine Art: Oil

A selection of my oil paintings.

Reesie, 11" x 14"

Commissioned pet portrait, 2015

Dice

Commissioned pet portrait

11" x 14"

Ellen and Thistle

Commissioned portrait

Fine Art: Watercolor, Gouache

A Visceral Experience #1

Exhibited at the Boston Button Factory at Abstraks' Third Anniversary Show, 2014

Make Way for B.P.

Published in Boston's The Weekly Dig, June 2010

Lemonade Stick-up

Puppy Fight to the Death

Exhibited at Space 242 Gallery in the "Good vs. Eeeevil" show, January 2011