UK > Raw Lisa

Developed to broaden the appeal of raw
foods, Raw Lisa introduces its range of raw, gluten- and dairy-free bread and
crackers. The vegan snacks are packaged in a recyclable box that features
abstract, plant-like illustrations that grow out from the window and are
designed to represent the living ingredients. To further reflect the brand’s
tagline, “As Nature Intended,” the packages also include a plant-based,
compostable cellophane wrap, a recyclable sticker seal and a raw tactile finish.

Events

FDA mandated changes in nutritional labeling will bring about the greatest changes since the label was first mandated. The new guidelines in sizing, layout and content will require a systematic review of the entire package without impacting branding and differentiating graphics...