Dave Burg: Jorts4Jay

Turning Portland into Jortland.

Published on Jun 06, 2012

Editor's Pick

W+K planning director Dave Burg sports tight jeans shorts for your amusement -- and to help out his brother-in-law, Jay, who is battling cancer. Donors are rewarded with a custom shot of Mr. Burg wearing "jorts" in very public places posted on his Tumblr, and a Facebook post notifying them that they've been "jorted." Dan Wieden himself joins in on the fun (sans the tight jorts).