The way it looked to me isn't that they "fell behind" to Android and iOS, it's that they tried to directly compete with them. They may be competitors but they are two completely different machines. Android and iOS are direct competitors trying their hardest to supply the masses with the flashiest device with the most extravagant feature set - BB never should have stepped into those waters. I still think BB needs to stop wasting time with full-touch phones. When you email all day away from home - nothing beats that keyboard - and BB has the best one on the market.