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BBICC 2015

Winners of BBICC 2015:

1st place: Hong Kong University of Science and Technology

2nd place: Wharton School of the University of Pennsylvania

3rd place: University of Belgrade

BBICC 2015 Participants:

BBICC 2015 Case Summary:

The Coca-Cola Company

The Central and Southern Europe Business Unit of The Coca-Cola Company consists of more than 23 countries and requires a pool of 400 talented associates spread across offices in Athens, Milan, Vienna, Belgrade, Budapest, Prague, Zagreb and Zurich. This large business unit includes some of Europe’s fastest-changing countries and offers a challenging and dynamic work environment. The task was to define teen strategy for Coca-Cola brand in CSE to secure recruitment and brand relevance to teen generation till 2020, by increasing teen consumption per capita. In order to do so, students were required to cover following topics:

Coca-Cola participation in DILO of teenagers (DILO stands for “day in life of”)

Media mix required to achieve the goal

Level of localization (what should be common, what should be local)

Schneider Electric

As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership position in Utilities & Infrastructure, Industries & Machines Manufacturers, Non-residential Building, Data Centers & Networks and in Residential. With a unique portfolio in electrical distribution, industrial automation, critical power & cooling, building management and security, Schneider Electric is the global specialist in energy management and a world leader in energy efficiency. Competitors had two tasks. First one, to raise awareness with end users about making an active choice of modular wiring devices (switches and cover frames) and to highlight the key benefits of the Schneider Electric Unica brand, and second one, to increase market shares in Serbia of the basic offer of Unica’s modular wiring devices in retail.