F8 2019: What's new from Facebook and Instagram

What we covered here:

What we covered here:

Facebook(FB) kicked off its annual conference, F8, for developers Tuesday at the San Jose Convention Center in California. It’s a chance for the company to show off new features, launch new products and get developers excited.

Mark Zuckerberg delivered the keynote speech.

The company made announcements about Facebook’s Messenger app, Instagram, Oculus, augmented reality, AI and more.

Instagram also announced a new camera design with a new "Create Mode," which lets users share content that doesn't include a photo or video. For example, users can create a post using stickers, quizzes or other features in Instagram Stories.

2:27 p.m. ET, April 30, 2019

Facebook will launch Dating service in the US this year

From CNN Business' Sara Ashley O'Brien

Facebook Dating is launching in 14 new countries -- but not yet in the US, which is slated to happen later this year.

Facebook Dating, announced at last year's F8, is an opt-in service that lets you set up a dating profile with your first name. Only others who similarly opt-in for the service will be able to view profiles.

Dating will have a new feature called Secret Crush, announced today. It allows you to create a private list of friends you're interested in. If that friend puts you on their own secret list, you will be outed as having a mutual crush.

"I'm sure we're going to keep unearthing old issues for a while, so it may not seem like we're making progress at first," he said.

He also laid out 6 principles that Facebook is focusing on:

private interactions

encryption

reduced permanence (meaning content and messages that disappear)

safety

interoperability (being able to communicate across the company's different apps)

and secure data storage

1:51 p.m. ET, April 30, 2019

What is Instagram without likes? Some users are about to find out.

From CNN Business' Kaya Yurieff

Instagramsaid it's running a test in Canada starting later this week that hides the total number of likes on photos and videos. Likes will be removed from the News Feed, permalink pages and profiles.

While followers won't be able to see the total number of likes during the test, postersstill be able to see how many likes their own content gets. If you're part of the test, you can't opt out.

"We are testing this because we want your followers to focus on the photos and videos you share, not how many likes they get," Instagram said.

1:46 p.m. ET, April 30, 2019

Check out Facebook's new, refreshed logo

From CNN Business' Kaya Yurieff

Facebook is revamping its logo, mobile app and website. Zuckerberg described the new Facebook app as the fifth major iteration of the service.

The Facebook logo will now be a circle rather than a square. The website also features much less blue, which has long been Facebook's color.

Facebook's new design is meant to be simpler and put "your communities" at the center. Users will begin noticing some of the new changes in the Facebook app immediately, while the new website will come in the coming months.

1:50 p.m. ET, April 30, 2019

Shop Kylie Jenner's look on Instagram

From CNN Business' Kaya Yurieff

Instagram recently launched the ability to shop directly on the platform. Starting next week, users can purchase looks directly from the feeds of their favorite influencers.

Celebrities, artists, athletes, publishers and other public figures will be able to tag the products they’re wearing with shop-able tags. Until now, only brands had this capability. (Influencers will not get a percent of any sale, though).

To start, Instagram is testing the functionality with a limited number of public figures, including Kim Kardashian West, Kylie Jenner and Gigi Hadid. Some publishers such as Elle and Vogue will get the feature, too.

1:45 p.m. ET, April 30, 2019

New Messenger app will launch in 'well under' 2 seconds

From CNN Business' Kaya Yurieff

Facebook’s Messenger app is getting a few upgrades. The company said the app will soon be faster -- launching in "well under" two seconds -- and take up less space on your phone.

Users will be able to watch videos together in real time on Messenger, similar to Facebook’s Watch Party feature. They can share a video from the main Facebook app to Messenger and invite friends to watch it together while messaging each other or talking via video chat. Messenger is currently testing this feature, and plans to make it available globally later this year.

Messenger is getting a desktop app for Windows and MacOS. The desktop version is still undergoing testing and is expected to roll out worldwide later this year.