Even Up, founded by Davenport University Hockey coach Phil Sweeney, is a platform that allows individuals to donate to the charities of their choice using "spare change" from every purchase made with a debit or credit card.

Users connect their credit cards and bank account information, and then select charities to support. Even Up rounds every purchase up to the nearest dollar, and then makes a donation when the change adds up to $5. Users can donate all their change, or select a maximum monthly amount. The app also generates a tax receipt to allow users to write off donations on their taxes.

Sweeney estimates that if 100 people were to donate their change to one charity through Even Up for one year, about $30,000 in donations would be collected.

The $5,000 would help the Even Up website launch sooner, and would help purchase top-notch protection against cyber criminals.

SmashHound seeks to do away with written reviews, and replace them with selfies. The concept is that a facial expression tells everything you need to know about one's feelings about their experience at a business.

The app doesn't use a star system, provide a space for written reviews or require an account. It can be used to save businesses to try, and to hail an Uber to businesses.

SmashHound, founded by Brian McCarthy of Norton Shores, is targeting college students, and would use the $5,000 to test its Campus Traction Initiative at Michigan State University.

Founded by Central Michigan University graduate Connor Moynihan, High Hopes Hammocks donates a hammock, a meal, or survival kit to someone living in poverty. Since 2015, the company has sold more than 2,500 hammocks and made donations all over the world.

The $5,000 would go toward marketing efforts, and an large inventory purchase.

TrayCups, founded by Grand Haven businessman Ralph Allen, is an integrated tray and cup, or tray insert of a cup that can be used for fruit and yogurt, chips and salsa, veggies and dip, Bloody Mary drinks and munchies, ice cream sundaes and toppings, ice tea and lemons, cocktails and snack, and more.