The four-day primer on authentic South Shore winter experiences, hospitality and the area’s vision for the future attracted more than 75 travel and ski journalists representing national magazines, newspapers, websites, blogs and social media outlets, as well as corporate guests and sponsors.

Presentations to journalists about key long-term area news included Nevada Lt. Gov Brian Krolicki discussing plans for a potential bid to host the 2022 Winter Olympics at Reno/Lake Tahoe. Lakeside Inn CEO Mike Bradford discussed the Vision Plan at South Shore, and Tahoe Transportation District’s Carl Hasty covered the proposed realignment of US Highway 50, among other projects.

“Hosting the conference was part of our ongoing effort to keep Tahoe South in the news,” said Carol Chaplin, executive director of the Lake Tahoe Visitors Authority. “The relationships we have with our partners allowed us to illustrate authentic Tahoe experiences – what locals and visitors see every day that differentiates the destination.”

Established in 1963, first as the United States Ski Writers Association, the North American Snowsports Journalists Association is a professional group of more than 250 writers, authors, photographers, filmmakers and broadcasters who report ski- and snowboard-related news, information and features throughout the United States, Canada and Mexico, via the various media. Corporate members include media contacts or employees of ski/snowboard-related businesses, such as resorts, convention and visitor associations, equipment and clothing manufacturers or any others who have a commercial interest in the journalistic coverage of those sports.

About the Lake Tahoe Visitors AuthoritySet at 6,300’, Tahoe South combines the distinctive appeal of two worlds: spectacular natural beauty and a modern tourism destination. That ageless splendor and an emerging economic diversity toward health and wellness, green business practices and sustainability continue to define its inimitable personality. For information about lodging, recreation and family packages at Tahoe South, 1-800-AT-TAHOE (1-800-288-2463) or log onto www.TahoeSouth.com.