Bábara Fernández

Millennials are a very controversial generation, socially and commercially speaking. Many things have been said about this generation: that they are spoiled and overprotected children, that they are an irresponsible, that they only live in fantasies and dreams. They want the internet to solve everything, they are impatient, they do not know how to strive, and they do not want to work in a regular job or start a family; they just want to travel and have puppies, etc., etc. At the end of the day, we are talking about...

The last few days we have been noticing (voluntarily or not), a passionate exchange of views between Tesla's co-founder Elon Musk and Mark Zuckerberg (founder of Facebook) what issue that causes such a commotion? Of course, artificial intelligence. Thinking that artificial intelligence can get out of control and put the future of humanity at risk is complicated, and is inevitable thinking about the numerous films that have talked about the subject is. Opposing opinions about the subject: optimistic, idealistic, alarming, worrying, etc. The main point here is that these two individuals are thinking...

"I will always choose a lazy person to do a difficult job, because they will find an easy way to do it." Bill Gates. This controversial phrase has traveled the world in social networks as well as in news, conferences and specialized programs. How one of the most successful business man in the world can say that he prefers to hire lazy employees? Simple: as a good entrepreneur, he looks for things to be done faster and easier, so that sooner or later they can be more profitable. One of the strategies he...

I think everyone is familiar with the unconfortable feeling we all have experienced when we answer the phone and listen our own full name with that particular voice of a call center boy, who is having a hard time pronouncing the name written on the screen in front of him. But, why is so upsetting to listen a random boy trying to explain the benefits of the credit card or telephone plan he's offering? I mean, as far as I know, most of us like to buy in magical months with no credit interest or have free social media among other "cute free things"...

If you are in charge of a business, probably one of the questions that constantly cross your mind is how to obtain data from your customers to maintain a constant communication and create fidelity. There can be many ways to get databases: from asking them to other businesses, buying them or obtaining them through some opt-in registration or special event. However, any of these options does not guarantee you have the data of qualified prospects. The best way to build a database with qualified prospects is to plan it strategically; It...

Yes, I admit it, my mother is quite picky when it comes to the service she gets in stores and establishments, and if we add that I forgot to congratulate her on her birthday, we can conclude that it would not be easy to achieve her expectations on mother's day . After an appropriate home-made meal, I went shopping with her, I mean, to look for the right color and size has never been strong skill, and definitely I had to redeem my image. We entered the first store and nothing pleased my mother, she complained about the distribution of...

The controversy hasn't calmed yet, thanks to the video recorded by a passenger of a United Airlines flight that showed security staff -literally- dragging a passenger who refused to leave the plane. The reason? oversold tickets. Today is American Airlines who is under the magnifying glass of the world, thanks also to a video that shows to one of the employees of the airline manifesting aggressive behavior with the passengers. The executives of both airlines apologized publicly for what happened and ensured that they will make sure that this situation does not...

A few days ago I was talking to a friend who works in a restaurant, but we are not talking about any restaurant, but a very high profile. It's the kind of place that celebrities, politicians or millionaires are going to dine in. What makes all these personalities choose to eat in this place and not in any other? The customer service, of course. Probably you have already heard of innumerable business examples that achieved success by using customer service as a differentiator, to the point of achieving an amazing user experience,...

We managed to do an exhaustive search among the Hostspot files in order to select the best retailers cases that presented some problems, which we have been able to offer a successful solution. Now we will present the case of a restaurant brand that had several branches. Like any good leader, the owner of these restaurants was concerned about improving customer service, and to achieve that, it was crucial to get the customers feedback. To solve the problem, they tried to implement an award campaign for the restaurant employees that obtained less negative customer criticism. The dynamic used to collect...