Baker cooking up a recipe for helping Massachusetts Stay #1 in Innovation.

Posted on Wednesday, May 31, 2017

Seeing Governor Charlie Baker Speak with such enthusiasm at the recent North Shore Technology Council about innovation in Massachusetts reminds me how excited I am to live in a state that relishes being on the cutting edge of economic growth. “Our tech community covers a lot of space. We work in healthcare, life sciences, technology, cyber security, wireless, advanced manufacturing... . It’s a big ecosystem. Our diversity and capability are very attractive,” stated Baker, who went on to say, “We are a huge player in enterprise wide solutions, and we solve problems on a B2B basis. The place we differentiate ourselves is that we’re smarter, better, cheaper and faster.

Working in my position as an Account Executive at Strand Marketing, I’m quickly learning the similarities to how a high tech company, and a State who banks on high tech, operate similarly. Governor Baker’s address to the North Shore Technology Council highlighted his administration’s economic development successes to date and the future of the technology sector in Massachusetts. For the second year in a row, Bloomberg named Massachusetts the #1 state for innovation. Governor Baker and his team have put over 100 million in state money alongside federal funds and college and university funds, and a whole series of advanced technology investments to help continue to move the tech and innovation crusade forward.

Governor Baker completed his first international trade mission to Israel in December of last year that has since brought more businesses and startups to Massachusetts. The trip encouraged the state government to learn from Israeli practices on maintaining its own cybersecurity and today has allowed for an international partnership that boasts economic development opportunities. In his most recent and second State of the Commonwealth, Governor Baker emphasized Massachusetts as one of the three most important global players in cybersecurity.

As a driving state in the reshoring movement, Massachusetts is bringing high-speed internet, data and cyber security to the forefront: “The more data gets digitized, everything ends up becoming connected. The smarter things get, the more cybersecurity becomes a bigger deal,” Baker said in explaining Massachusetts’ footprint in the space. High speed internet is now essential to the way we communicate and by exploring and integrating opportunities in the market, Massachusetts will remain a global leader in innovation and continue to thrive in the world of high tech, “We have the right kind of talent, better than anywhere else we could find in the entire world,” says Baker.

While this may seem like I’m stumping for Charlie, I’m not. (Well, maybe I do have a little crush on him). It’s just a thrill to see how my career is dovetailing with my passion for where I call home. So if you’re ready to cook up a B2B marketing plan of your own, contact me and let’s break some bread.