WHAT IS THE GOOGLE SEARCH NETWORK

In order to understand what the Google Search network is, you need to understand what the overall Google Network is.

THE GOOGLE NETWORK

The Google Network can connect you with customers at the exact moment they’re engaged in an online activity connected to what you offer, like searching for your product, reading a blog about your industry, or watching a related video on YouTube. Below are the three big buckets of places where your can show ads to your potential and current customers:

Google Search Partners Network: Your ads (both text and image ads) can show on other websites that are part of the Google Search network.

Youtube Advertising (via Pre, middle and Post roll ads)

Google Display Network of publisher sites ( they are thousands! – including this eDigital website – that’s why you see ads on this page). It far more attention grabbing visuals (image/video ads) than the Search Network to match your ads to related websites. The Google Display networks lets you target your ads to specific websites (called placements), specific topics, or specific audiences. The Google Display ads can also appear on Google sites such as: Blogger, Youtube and Gmail.

The meaning and importance of the Google Display Network for any size of business is crucial as they do not only depend on a sales team or foot traffic but also allows them to reach potential customers on the web.

TOP BENEFITS OF USING THE GOOGLE SEARCH NETWORK

Connect with Prospective Customers when it matters. The Google Search Network has an innovative targeting system that helps your business show your ads to the right audience, in the right place, at the right time. Your business can use keywords, location, demographics, and more to target your prospective clients.

You control and decide your daily budget. You have complete control over your Google Search network budget. You choose how much you spend per month, per day, and per ad. There’s no minimum.

Free and great tools to improve performance. You have real time access to data showing how many people see your business ads, what percentage of them click to visit your website, and even how many click to call you. With the Google Search Network tracking tools and reports, you can even see the actual sales your website is generating as a direct result of your Adwords ads. If you want to change your strategy, you can tweak your ads, delete or try new keywords, or pause your campaign and re-start it whenever you’d like.

ABOUT GOOGLE AD FORMATS

Choosing the correct ad format for your campaign can ensure your ad is the most relevant and actionable for a particular customer at that moment. Some of the Google ad format options include:

Text ads: The most common kind of Search ad includes a descriptive headline, website URL, and descriptive text like a call-to-action. Text ads show on the Google Search Network and Google Display Network.

Ads with extensions: Ad extensions provide additional information to your text ad such as your business’s address or phone number. Ads with extensions can show on the Google Search Network and the Google Display Network (depending on the extension).

Video Ads: They can be a standalone video ad or a video ad that runs inside another streaming video. Video ads can show on the Google Search Partners Network (not the Google Search Network) and Google Display Network.

Shopping ads: Shopping ads contain an image, text with product and pricing information. They’re ideal if you’re managing a large inventory of products. Shopping ads only show on the Google Search Network.

Call only ads: Call-only ads allow your customers to call your business directly by clicking on your ad. They’re useful for driving phone calls to your business from devices that can make calls. Call only ads show only on the Google Search Network.