The interest in personalized, automated marketing communications is undiminished and actually steadily increasing. Hence, providers of marketing automation solutions expand their offerings constantly with the users pocketing the benefits first and foremost.
If you ask yourself what today’s busine ...

Your campaign planning prior to an event has great impact on its success, and marketing automation systems can be the optimal campaign planning support and provide you with information about the conversion rates.

Time is precious in today’s business world and not wasting any is kind of a prerequisite for staying competitive. Therefore, companies have to focus on campaign automation to engage customers more effectively and efficiently. It allows them to automate their marketing and email campaigns in order ...

TO THE NEW, Asia’s leading digital solutions powerhouse, has launched their innovative VIDEO+ Solution at the MIPCOM 2014 in Cannes, France. The new solution innovatively integrates brand solutions, content creation, operations, cloud-based platform development and proprietary tools for marketing ...

Amobee announced that it has become a Twitter Marketing Platform Partner, launching Amobee for Twitter, a new solution running on the Amobee Digital Marketing Platform and using the cross channel Amobee DSP.

Have you seen the campaign by Hubspot named "The death by marketing automation" which was created in 2011? It states that through bad B2B email marketing your reach shrinks by approximately 15-20% per year. How can Hubspot make such a provocative statement?

If there has been one universal truth of the television industry, it’s that content is the centerpiece of the consumer experience. Despite the simplicity of this statement, it’s more complicated than that. Having the right content is necessary, but success is now measured by how attainable that ...

Since marketing automation is mainly about easing and improving business performance, the newly published report of McAfee, titled Network Performance and Security, got our attention this week. The company’s report explores the challenges organizations face in deploying security protections while ...

Just the fact that your company implemented a marketing automation tool does not necessarily mean you now have a sophisticated communication strategy that provides complete information about specific leads and target groups to the sales team, a study confirmed, which was held by Sirius Decisions, a ...

Criteo announced the global availability of its cross-device advertising solution, which enables a single view of consumers’ shopping behavior across all devices to deliver precise, personalized ads with accuracy and scale.

“Lead scoring’ is described spot on by Jay Famico from SiriusDecisions as a “methodology used to rank prospects against a scale that shows the perceived value each lead represents to the organization”, based on behaviors (engagement) and demographics (fit).
According to Jay Famico, the key ...

Just as the quality of a good meal depends on the quality of the food used, the right ingredients are crucial to build a successful lead management strategy. Even simple dishes can meet the expectations of a gourmet, if prepared with quality ingredients. Hence, when building an integrated lead manag ...

According to one of eMarketer’s latest studies, total media spending will grow most quickly in Indonesia this year.
Asia-Pacific will remain the fastest-growing region of the global economy over the next two years, according to the International Monetary Fund, driven by expanding manufacturing se ...

Local Measure, the company that helps businesses understand and manage the social conversations and influencers at their locations, stores and event venues, merges local content, social media and mobile technology, to provide live access to data, rich content and analytics at a local level.

Vserv, a leading mobile marketing platform across emerging markets, just announced a new business evolution and accompanying partnerships revolution., allowing Vserv to emerge as one of the leading companies that augments user profiles by connecting them with multiple sources like telcos, apps, offl ...

With a spectacular IPO last month, the Chinese company Alibaba has been slingshot into the public eye. The surprise was great and brought up the discussion how it could be possible for a Chinese company to compete in markets that have been firmly in the hands of ebay and Amazon for so long?
In view ...

Virtualization has reached a critical part of the telecommunications network, according to ASSIA CEO Dr. John Cioffi, who unveiled the company’s unique SDAN (Software Defined Access Network) solution designed for service providers globally, across all technologies and all vendor equipment types, f ...

Whether phone, instant messenger (IM), email, Facebook or fax, we all have our preferred communication channels and these preferences are different from person to person: With business partners preferably via email, with friends via Skype, with parents via telephone and with classmates through Faceb ...

A new study, published by the Chief Marketing Officer (CMO) Council and Tealium, the leader in real-time unified marketing solutions, finds strong links to suggest that improved business and marketing performance are directly related to having a formal roadmap for digital marketing technology acquis ...

Users nowadays are to be found in a variety of digital channels, which increases the complexity of the customer journey. Enterprises must be present in all those channels when they plan their campaigns, so that the user is guided systematically, through the use of the right incentives, to the touch ...

Ultrafast broadband that can enable the Internet of Everything, which includes 4K-video and cloud-based applications, has a growing presence as new statistics prove: For instance, a proportion of total world fixed broadband subscriptions reached a record 700.19 million this week.

Sitecore®, the global leader in customer experience management, announced recently Sitecore 8, the next version of its flagship Sitecore® Experience Platform™.
Sitecore 8 simplifies marketing by collecting and connecting data across channels, providing organizations with real-time access to a 3 ...

Products and services are market-oriented based on customer needs just like conventional marketing in general. Due to the increase of technology, however, the success factors have changed.
Of course, continuous success stands or falls with the uniqueness and persuasiveness of the offer. Moreover, r ...

Affiperf, Havas’ programmatic pure player, extends boundaries of programmatic buying with the introduction of the world’s first real-time, agnostic system to work across multiple Demand Side Platforms.
With the launch of its “Affiperf Meta DSP” solution, the company is becoming the first ...

Since its creation in 1997, RedEye has been developing single-customer-view databases and started employing behavioral email triggers in 2002 in order to integrate customer data and to generate individually relevant messages on this basis automatically. Over the years, the company gained abundant ex ...

Campaign and content agency Seven46 has announced that it is establishing a presence in Japan, led by Emiri Tokunaga who will help drive the company’s local business development.
Tokyo-based Tokunaga is tasked with building on the company’s successful work in support of the winning Tokyo 2020 O ...

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.