JBL × C3 Project

Music is the adrenaline for the world's top riders.

Whether they are winning slopestyle or freestyle medals and traveling across the globe, JBL fuels the C3 Project riders for the craziest stunts and more. For over 17 years JBL has supported and partnered with Trek Bicycles and their racing programs and athletes to get the adrenaline flowing.

3 Things We Dig about C3 Project

JBL has been a partner of Trek Bicycles for over 17 years - we love to ride!

See that boundary? Now push it. C3 Project riders have been pushing the boundaries in slopestyle and freestyle, creating a style that's all their own

Competition. Cinematic. Creativity.

Brandon Semenuk

Ask the internet “what is mountain biking?” and it’ll come back with a video of Brandon Semenuk. With over a decade of redefining the freeride scene, yet only 25 years old, Brandon has won the biggest mountain bike competitions, like Red Bull Rampage and Crankworx Joyride, multiple times. The Sunshine Coast, British Columbian local has also turned his attention to progressing the sport through his innovative film projects. From competitions to cinematics, look for Brandon Semenuk to push the limit in everything he does.

Brett Rheeder

The flatlands of Ontario, Canada have produced one of the most focused, determined, passionate mountain bikers in the world in Brett Rheeder. Brett is always pushing himself to, and beyond, the limit. Slopestyle competitions remain his focus, however Brett’s creativity and technical finesse expands to the world of video, where his edits incorporate competition technique with the world as his canvas.

Cam McCaul

He’s seen it all, and done it all. One of the most outgoing and popular characters in MTB rips it just as hard as anyone, and holds down the distinct position of being able to make you smile while simultaneously incorporating so many unique styles into his ride. The Bend, Oregon resident will be splitting his time on the bike, hosting Outside TV’s Locals, and announcing the biggest freeride and slopestyle competitions.

Tom Van Steenbergen

When it absolutely, positively, must be hucked huge, call Tom Van Steenbergen. The nemesis of gravity, Tom looks to conquer the gnarliest lines, traverse the largest gaps… and maybe toss a front flip in there for good measure. The young Kelowna, British Columbian spends his time filming video segments, competing in freestyle and big mountain competitions, and knocking out a quick mini flip on social media every now and again.