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The web shop drdenimjeans.com is run by Dr Denim Web AB, a legal entity incorporated in Sweden with company registration number 556901-9697, Kungsgatan 7A, SE-411 19 Göteborg, referred to below as ”drdenimjeans.com” or ”we/us”. We, Dr Denim Web AB, running the drdenimjeans.com web shop, will handle your personal data. Dr Denim, in this context, means the group of associated companies which includes Dr Denim Web AB. The primary purpose of using your personal data is for us to be able to fulfil our obligations towards you as a customer of ours, partly by personalizing our website. Your personal data may also be used to provide you with relevant information and offers from us. This means that Dr Denim will use your data for marketing purposes. The information which we will use is primarily the data you provide when creating a user account with drdenimjeans.com and/or make a purchase. By approving these terms, you agree to allow us to use your data as explained above. According to § 26 Personal Data Act (“personuppgiftslagen”) you have the right to once annually obtain from us, free of charge, information about which of your personal data we have on record, how the data is being used and wherefrom it was obtained. Such requests are to be made in writing. You also have the right to request correction of erroneous personal data as well as withdraw any previous agreements concerning use of your personal data. Drdenimjeans.com processes your personal data with utmost caution and guarantees that your data will only be used by Dr Denim. Dr Denim will not, without your prior approval, pass on your data other than where required by law, if necessary in relation to your purchase of a product or service from Dr Denim or if Dr Denim deems it necessary to protect and defend rights or property belonging to Dr Denim.

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CARE GUIDE

JEANS

We all have at least one favourite pair of jeans that fit perfectly and look great with or without anything else on. The day those jeans decay is a day of grief. Therefore we have some suggestions on how to extend their life.

Wash and iron inside out and wash with similar colors. Use a detergent without bleach, they may dry and wet bleed so be careful with light coloured furniture, accessories and garments. The darker the garment, the more likely it is to bleed.

Our most important piece of advice is to wash your jeans as rarely as possible. If you have only worn your jeans for a few hours, you don't need to throw them in the laundry. When they break, we encourage you to have them repaired, by a professional or by yourself (it's not that difficult) partly because it gives them a longer life but also because it looks great.

Unwashed, rinsed and garment dyed

Be careful with dry- and wet-bleed, especially in the beginning. This sort of garment will fade over time. Stay away from light-coloured furniture and be careful with your accessories. Part of the charm of this type of garment is that it will obtain a beautiful patina over time. Black jeans will face to a charcoal grey which looks fantastic and is actually not all that easy to create artificially. Wash these jeans rarely and let them tell your story. Especially black ones, you can actually re-dye with a basic colour kit available from many department stores, in case you want to restore the black colour without buying a new pair. Raw/rinsed denim shrinkage will be minimal - where it occurs, it's usually mostly noticeable on the inseam which may shrink up to 2 cm. Most of our coloured jeans and chinos are garment dyed, including styles such as Snap, Arlene, Heywood, Uma and others.

Piece dyed

This garment generally comes with high colour fastness, so you are unlikely to experience significant dry- and wet-bleed. Never hurts to be careful though. Generally speaking, we use piece dyeing on Donk Chino and Karl Chino. What this means is that the fabric is dyed at high temperatures prior to being cut & sewn; this dyeing method usually creates a much higher colour fastness than garment dyeing, which is why you'll find that these chino styles don't fade in the same way a pair of garment dyed jeans or chinos do. This also means that they don't dry- and wet-bleed nearly as much.

Dark wash

These may bleed a bit and will continue fading with every wash. However, they will normally not bleed nearly as much as Unwashed/Rinsed/Garment dyed items. But it's still important to wash with similar colours.

Light wash

With light washes, it's quite unlikely that you'll have major problems with dry-bleeding. You should still wash them with similar colours to be on the safe side, and of course also to prevent them from taking colour from other garments.

Acid wash

Acid/snow washes can be a bit sensitive to light so you should store them in a dark place when you're not wearing them. It's possible that they get a slightly creamier colour over time, but we try to keep it to a minimum. When exposed to light and air for an extended period of time, an acid bleached garment may get a slightly creamy colour, which is why you should let them dry in the shade.

WASH AND IRON INSIDE OUT AND WITH SIMILAR COLOURS. USE A DETERGENT WITHOUT BLEACH. MAY DRY AND WET BLEED SO BE CAREFUL WITH LIGHT-COLOURED FURNITURE, ACCESSORIES AND GARMENTS. THE DARKER THE GARMENT, THE MORE LIKELY IT IS TO BLEED.DO NOT PULL BELT-LOOPS - THEY ARE INTENDED SOLELY FOR HOLDING BELTS IN PLACE.

JEANS-TIGHTS

We know you love your jeans tights. Although they are adorable and elastic, they’re not as durable as a normal pair of jeans, and that's because we've prioritised comfort, elasticity and fit with these styles. Please don’t treat them roughly. Remember that all types of denim last longer if you try not to wash them frequently.

Rinsed / garment dyed

Be careful with dry- and wet-bleed, especially in the beginning. This sort of garment will fade over time. Stay away from light-coloured furniture and be careful with your accessories such as shoes, bags, etc. in light colours. Part of the charm of this type of garment is that it will obtain a beautiful patina over time. Black jeans will face to a charcoal grey which looks fantastic and is actually not all that easy to create artificially. Wash these jeans rarely and let them tell your story. Especially black ones, you can actually re-dye with a basic colour kit available from many department stores, in case you want to restore the black colour without buying a new pair. Raw/rinsed denim shrinkage will be minimal - where it occurs, it's usually mostly noticeable on the inseam which may shrink up to 2 cm.

Dark Wash

These may bleed a bit and will continue fading with every wash. However, they will normally not bleed nearly as much as Unwashed/Rinsed/Garment dyed items. You should still wash these with similar colours. And it's still possible that dye stuff rubs off on other materials in light colours so be careful.

Light Wash

With light washes, it's quite unlikely that you'll have major problems with dry-bleeding. You should still wash them with similar colours to be on the safe side, and of course also to prevent them from taking colour from other garments.

Acid Wash

Acid/snow washes can be a bit sensitive to light so you should store them in a dark place when you're not wearing them. It's possible that they get a slightly creamier colour over time, but we try to keep it to a minimum. When exposed to light and air for an extended period of time, an acid bleached garment may get a slightly creamy colour, which is why you should let them dry in the shade. These washes are usually based on a dark indigo denim or a garment dyed item which means that they may dry- and wet-bleed. You should wash these pants separately or with similar colours as they may dry- and wet-bleed. The base colour will gradually fade over time.

WASH AND IRON INSIDE OUT AND WITH SIMILAR COLOURS. WILL DRY- AND WET-BLEED. DO NOT TUMBLE DRY. DO NOT BLEACH. WASH AT LOW TEMPERATURE (30 DEGREES C) AS THE FABRIC IS HIGHLY SENSITIVE TO OVER-HEATING. IF NECESSARY, STRETCH THE INSEAM CAREFULLY WHEN THE GARMENT IS WET. DO NOT PULL BELT-LOOPS - THEY ARE INTENDED SOLELY FOR HOLDING BELTS IN PLACE.

SHIRTS

Taking care of your shirts will not only make them last longer, but it will also make you look better. A great shirt is your best friend and you should treat it that way. So take care of the shirts you own and be kind to the new ones.

Unwashed / Rinsed / Garment Dyed

As for your jeans, we recommend washing your raw denim shirts as rarely as possible to extend their life and set your flavour on them. Very dark shirts may dry- or wet-bleed. This mostly applies to denim shirts though. A solid black shirt, for example, is usually made of piece dyed fabric which has a relatively higher colour fastness and is less prone to bleed.

Washed / Piece Dyed / Yarn Dyed

These are generally easy to live with. Wash with similar colours to be on the safe side but you can generally expect few problems with dry- and wet-bleed. And in case you're wondering piece dyed means that the fabric was dyed prior to cutting & sewing - a method which usually entails higher higher colour fastness than garment dyeing. Yarn dyeing means that the threads are dyed prior to weaving - and this also gives a higher colour fastness than garment dyeing.

WASH AND IRON INSIDE OUT. WASH WITH SIMILAR COLOURS AT A REASONABLE TEMPERATURE - WE USUALLY RECOMMEND 40 DEGREES C. MAY DRY AND WET BLEED. DO NOT TUMBLE DRY. DO NOT BLEACH. GENEARLLY WILL NOT SHRINK MUCH. IF NECESSARY YOU CAN STRETCH THE SEAMS WHEN THE GARMENT IS WET. SOMETIMES IT MAY FEEL AS IF THE SHIRT HAS SHRUNK BUT IT MAY JUST BE THE SEAMS WHICH CONTRACT WHEN THE GARMENT IS WASHED - YOU CAN COUNTERACT THIS BY STRETCHING CAREFULLY BEFORE THE GARMENT IS DRIED TO RESTORE ITS ORIGINAL LENGTH.

KNITWEAR

Cotton

Knits often need hand-washing to retain their shape and colour to the largest possible extent. We generally pre-wash these things to keep shrinkage to an absolute minimum. There may be a bit of wet-bleeding but no significant dry-bleed really. Generally it's a good idea to carefully stretch the garment when wet, as knitwear fabrics have a tendency to contract when wet; this isn't necessarily a shrinkage in the fibres as such but it'll still make the garment feel smaller which you can counteract by carefully stretching it. Depending on the dye method used, the garment may bleed (dry/wet) more or less. Garment dyed knitwear items fade over time and bleed more than yarn dyed items.

Wool / Wool-mix / Synthetic

Hand-washing helps keep shrinkage and loss of dye stuff to a minimum. As above, stretching when wet helps restore the original shape and length of the garment. We generally pre-wash these things to keep shrinkage to an absolute minimum. There may be a bit of wet-bleeding but no significant dry-bleed really. Generally speaking, this type of garment doesn't really fade over time. The only wear you will see will be in the fibres. If you start wearing out the elbow area of the garment, we recommend that you attach a patch to extend the life expectancy of the garment - perhaps suede or some type of fabric.

KNITWEAR, OF THE FLAT KNIT VARIETY, IS THE PERFECT GARMENT FOR LATE SUMMER NIGHTS OR FOR BATTLING A COLD WINTER’S DAY. AS YOU MAY KNOW BY NOW ALL GARMENTS LAST LONGER IF YOU DON'T THROW THEM IN THE WASHING MACHINE ALL THE TIME. KNITWEAR IS NO EXCEPTION. AFTER WEARING A KNITWEAR ITEM THAT YOU'RE NOT GOING TO WASH RIGHT AWAY, JUST HANG IT OUTSIDE YOUR CLOSET TO BREATHE FOR A COUPLE OF HOURS. YOU SHOULD ALWAYS WASH WITH SIMILAR COLOURS TO AVOID TROUBLE.

JERSEY ITEMS, WHETHER WE ARE TALKING ABOUT T-SHIRTS OR SWEATSHIRTS, BEHAVE IN A SIMILAR WAY TO FLAT KNITS EXCEPT THAT THEY TEND TO CONTRACT A BIT LESS WHEN WASHED AND ARE LESS SENSITIVE ON THE WHOLE. HOWEVER, THAT ALSO VARIES DEPENDING ON WHICH FIBRE TYPE IS USED AND WHETHER THE GARMENT HAS BEEN PRE-WASHED OR NOT. GENERALLY, WE PRE-WASH ALL OUR ITEMS TO KEEP SHRINKAGE TO A MINIMUM. THE HIGHEST LEVELS OF SHRINKAGE ARE USUALLY FOUND THIN FABRICS MADE OF TENCEL/LYOCELL FIBRES OR VISCOSE; COTTON GARMENTS GENERALLY SHRINK LESS THAN TENCEL/LYOCELL OR VISCOSE. HOWEVER, EVEN IF PRE-WASHED, THE GARMENTS STILL HAVE A TENDENCY TO CONTRACT A BIT WHEN WASHED. YOU CAN STRETCH THE GARMENT QUITE A BIT WHEN WET TO HELP RESTORE THE ORIGINAL LENGTH OR AT LEAST ALLOW YOU TO GET VERY CLOSE.

Dr. Denim

Dr. Denim is your family. Your friend. Your every day companion. Someone you can turn to in every situation. Just like a perfect pair of jeans. Dr. Denim creates affordable staples to live your life in, whether heading for a casual lunch, a wedding, the meeting or even to bed - denim is always there with you. Extend yourself with a fashionably functional wardrobe that never lets you down, that breaks borders and makes room for life. Every day is a denim day.

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