Molecular self-assembly is employed for creating unidirectional molecular nanostructures on a truly insulating substrate, namely the (10 (1) over bar4) cleavage plane of calcite. The molecule used is racemic heptahelicene-2-carboxylic acid, which forms structures, well-aligned along the [010] crystallographic direction and stable at room temperature. Precise control of both molecule-substrate and molecule-molecule interaction is required, leading to the formation of such wire-like structures of well-defined width and lengths exceeding 100 nm. This subtle balance is governed by the heptahelicene-2-carboxylic acid used in this study, allowing for both hydrogen bond formation as well pi-pi stacking.