Version 2 of the keyword planning tool is now available in all US Bing Ads accounts.

Among the updates in V2 of the Bing Ads Keyword Planner are impression share benchmarks.

An update to Bing Ads Keyword Planner is out, boasting four new features: more competitive insights and benchmarking, customizable ad group and keyword bids, a new source for keyword suggestions and time range customization up to 24 months for keyword search volume.

You can now add your landing page URL into the tool, and Keyword Planner will generate suggested keywords based on the page content.

Another helpful update is that the tool can now look back as far as 24 months, instead of just 12 months, to provide a better view of seasonal trends and keywords that are particularly hot during certain times of the year.

There are a couple of new competitor impression share insights as well:

With the Compare to Competitor Domains insights, you can see your account’s relative ad impression share for keywords suggested in the planner and compare your impression share to competitor domains. This will help you find opportunities to add high-volume keywords where your impression share is comparatively low. You’ll be able to analyze average monthly search volume, competitive benchmarks (high, medium, low), suggested bid and your ad impression share.

The Compare to Market Leader Domains view shows you a side-by-side comparison of your average ad impression share against the average share of the top five market leaders for a set of keyword suggestions.

Finally, you can now change the bids at the ad group and keyword levels to see how the traffic estimates change based on higher or lower Max CPCs. If you want to adjust all of your bids by the same percentage, you can just click on that percentage right in the weekly estimates graph.

The updates to Keyword Planner are now live in the US. Once you sign in, you’ll find Keyword Planner under the Tools tab in your account.

Correction: This article originally stated the updates were in place in all markets. They are live in the US only.

About The Author

As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.