Crafting items that are uniquely personal with an intellectual twist

RŪH is a next-generation womenswear brand championing a private sense of identity in a time of overexposure1. Rejecting the impermanence and exhibitionism of our digital age, the label upholds the sanctity of mystery and thoughtful beauty. The label’s style ethos is driven by crafting items that are uniquely personal2 with an intellectual twist.

A culture brought about by the prevalence of screens demands a consistent representation of self and constant appraisal of other.

The manifestation of an interior self through both body language and clothing.

Join RŪH

1. What is RŪH Membership?

Our site is private to members not out of exclusivity, but so that we can recapture what was always the most romantic part about the Internet - finding a place to be across space and time, in the company of the like-minded. In our time of overexposure and exhibitionism, we hope to build a deep community, not just a wide one.