CHANEL EYEWEAR

CHANEL Eyewear

ABOUT CHANEL EYEWEAR

CHANELis perhaps the most famous and legendary fashion brand in the world. At any rate, the legend of the house, its founder Gabrielle 'Coco' Chanel and its current creative director Karl Lagerfeld, remain unchallenged.

Founded in 1914 in Neuilly-sur-Seine, France, the house CHANEL has repeatedly revolutionized the 100-year plus history of the fashion industry with designs, products, created classics, set standards and marked trends.

In 1921 Chanel presented her legendary fragrance "Chanel N ° 5". A groundbreaking fragrance for Chanel, the naming of which was an easy task. Ernest Beaux, former perfumer at the court of the Tsar, was entrusted with the creation of the fragrance for CHANEL. The choice fell on the fifth fragrance that Beaux presented. Just three years later the first make-up collection followed, consisting of lipsticks and face powder.

By 1935 Chanel employed 4,000 people and operated five exclusive stores in Paris. During the lean years of the war the demand for exclusive clothing dropped noticeably, and industry giant Chanel had to reduce its workforce. The haute couture line was suspended completely, and for the time being CHANEL sold only perfume and accessories.

In the 1950s, however, the fashion house was successful in making a brilliant comeback. CHANEL reached many milestones in the history of fashion with its 2.55 handbag and two-tone slingback pumps. In the 1960s the fascination for the brand continued to grow. Stars like Brigitte Bardot, Jacqueline Kennedy, Romy Schneider and Grace Kelly were wearing the latest models and thus were involved in the manifestation of the CHANEL legend.

With the death of Chanel in 1971 the brand fell into a deep sleep in the 70s. The first prêt-à-porter resuscitation in 1978 failed to win customers over. Only the enlistment of Karl Lagerfeld two years later, as the new creative director of the house steered CHANEL back on course to its former glory.

To this day, Karl Lagerfeld annually designs two haute couture and a total of four prêt-à-porter collections for Chanel. These are complemented by an extensive range of real and costume jewelery, bags, leather accessories, eyewear, cosmetics and fragrances.