Amazon.com App Hits iPhone With Experimental Item Recognition

Amazon.com has released a free iPhone application that enables users to browse the online retailers selection, check order status, and make purchases. The application comes with a new experimental feature that is pretty awesome.

The app will let you take a photo of a product, which it then uploads to Amazon's servers, and try to match it to a product they sell based on the photo.

For example, I took a picture of the Guitar Hero: World Tour drum kit and Amazon correctly linked it to the Band Kit version of the game. Additionally, the picture of was of the Xbox 360 kit and it linked the Xbox 360 product listing, but we aren't sure if this is a function of the photo analysis or just the default Guitar Hero result.

It also correctly identified the Collector's Edition of Fable II from a shot of the game's box.

Pretty snazzy!

The application is available now in the App Store. Used it yet? Has it been able to identify products for you?