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There will be no Nintendo conference at E3 2013
A number of smaller software-focused events will be held during the show instead
13 minutes ago - 12:15 AM on 04.25.2013

The biggest E3 highlights of E3 tend to come out of the main conferences held by the three big hardware manufacturers. Endlessly hyped, sometimes underwhelming, and always a healthy source of hilarious memes, these presentations are the measure by which we try to judge who "won" the show. However, it seems as though Nintendo is planning on sitting this coming round out.

Tucked away at the end of "Super CEO" Satoru Iwata's financial results briefing is the company's plans for E3. Conceding to difficulty in delivering an on-point message both to gamers thirsty for software info, investors eager for hard business data, and everyone else with their own interests and desires, Iwata has announced that Nintendo will not be holding any conference this time. "[A]t the E3 show this year," he states, "we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market. There will be one closed event for American distributors, and we will hold another closed hands-on experience event, for mainly the Western gaming media."

Without any new hardware to announce, Nintendo is free to focus purely on software, but the success of Nintendo Direct streams demonstrates that there doesn't seem to be much of a need to condense everything into a single hour-and-a-half presser. Case in point, consider how last year Nintendo streamed additional Wii U and 3DS videos outside of the main conference. Besides, everyone will be so focused on Microsoft and Sony's hardware reveals that Nintendo is better off taking it easy and shooting for a more focused, less bombastic approach.

Financial Results Briefing For Fiscal Year Ended March 2013 [Nintendo]

I'm sorta indifferent on this. On one hand, E3 is usually the moment where developers and publishers release their armies of announcements at full force. On the other hand,the last Nintendo Direct alone was arguably better than the last two E3s combined.

The fact that Sony and Microsoft chose to announce their new systems at separate events before E3 really show how irrelevant the trade show is becoming. It is no more a song and dance for investors to watch, and while members of media have a stake in the show, the news they gobble up would be just the same if the companies did smaller conferences.

Don't count Nintendo out on this one, because while it might not be a huge conference like always, they're still going to be there and reveal games that the media outlets and gamers will gobble up. They just know its better for them to do smaller events and Nintendo Direct broadcasts than E3.