College Portrait

Approval for Revisions to Marketing Option

Executive Memorandum
88-038

July 29, 1988

From: Robin S. Wilson, President

Subject: Approval for Revisions to Marketing Option

MARKETING OPTION

The proposed revisions to the Marketing Option within the BS in Business Administration are approved for implementation effective Fall 1989. The changes, which do not affect total units required for the major, result in the following option requirements:

Option in Marketing - 24 Units

12 Units Required

MKTG 171 - Consumer Behavior - 3 Units

MKTG 174 - Marketing Management - 3 Units

MKTG 175 - Marketing Research - 3 Units

MKTG 279 - Case Studies in Marketing Management - 3 Units

9 Units Selected from: *

MKTG 280 - Sales Force Management - 3 Units

MKTG 275 - Retailing - 3 Units

MKTG 277 - International Marketing - 3 Units

MKTG 272 - Advertising - 3 Units

MKTG 189 - Internship in Cooperative Education - 1-3 Units

MKTG 191 - Simulation Laboratory Marketing - 1 Unit

MKTG 199 - Special Problems - 1-3 Units

MKTG 271 - Transportation - 3 Units

MKTG 276 - Business Marketing - 3 Units

MKTG 292 - Topics in Marketing - 1-2 Units

MKTG 297 - Management of Small Business Enterprises - 3 Units

3 Units Selected From:

ABUS 182 - Agricultural Marketing - 3 Units

ABUS 282 - Advanced Agricultural Marketing - 3 Units

CDES 123 - Basics of Advertising Copywriting - 3 Units

ECON 101 - Microeconomic Analysis - 3 Units

ECON 102 - Macroeconomic Analysis - 3 Units

ECON 120 - American Economic History - 3 Units

ECON 130 - Money and Credit - 3 Units

ECON 142 - Collective Bargaining - 3 Units

ECON 250 - Industrial Organization - 3 Units

ECON 281 - Introductory Econometrics - 3 Units

ENGL 130 - Report Writing - 3 Units

ENGL 175 - Rhetoric and Writing - 3 Units

GEOG 101 - Economic Geography - 3 Units

GEOG 103 - Geography and World Affairs - 3 Units

H E 112 - Consumer Issues - 3 Units

H E 134 - Fashion Merchandising - 3 Units

MATH 205 - Mathematical Statistics - 3 Units

MATH 216A - Experimental Design I - 3 Units

MATH 216B - Experimental Design II - 3 Units

PHIL 141 - Business Ethics - 3 Units

PSY 245 - Social Psychology - 3 Units

PSY 255 - Principles of Psychological Measurement - 3 Units

SOCI 265 - The Conduct of Sociological Inquiry - 3 Units

SOCI 266 - Sociological Data Collection and Analysis - 3 Units

SOCI 290 - Social Stratification - 3 Units

*No more than 3 credits total may be selected from MKTG 189, MKTG 191, and MKTG 199.