Friday, July 18, 2014

ALP-N-ROCK, ALPNESTARS, AS by DF Fall 2014 M/W Apparel/Outerwear

Coincidentally-two of the most hip clothing collections we've previewed lately belong to brands that showed off their lines at NYC media events- that were outdoor focused, put on by the same team Jackson Hole, Wyoming residing entity …both begin with the letter "A" ...and are based out of southern CA.

ALP-N-ROCK…the name kinda threw us off…but even a quick glance over at their exhibit space at a recent SIA SnowDown event- had us zeroing in on this fantastic pullover ultralight weight insulated jacket/top hybrid.

European and edgy design flair combined with mountain and/or western details …the men's and women's apparel+accessories are fashion-y and sporty---- grouped into Alpine, American Heritage and Urban Collections=from slopes to streets for active outdoors people who want real style,

another winner-Ultra-Light Vest in Geneva Grey $259 soft-shell +poly/nylon quilted (down insulation) is cut to flatter. the center zip is edge with pretty pattern, core down insulation is patterned well…and the high collar zips all the way up to ward off the cold-lined with fleece for comfort.

matching down skirt-is cute. This look is big in resorts/mountain towns...

long sleeve crews-custom for Zermatt has side sleeve and back design details, contrast stitching-long length is great for jeans wearers…Edelweiss flower -that's all over the Alps…known for its ability to survive in mountain climates. Infinity scarves has matching beanie hat.

Bonus Points-made in the USA Alp-N-Rock donates up to 10% of profits "to fund scholarships to girls in developing countries, providing the lifeline gift of an education."http://www.alpnrock.com

We have written about ALPINE STARS before---their performance moto jackets are a revelation….
...and the California based ---Italian originating design people also conjure up action sports clothing for other action sports too.

Rooney Slouch Top Vegan leather coated textured knit comes with a matching skorts-with eye-catching front zip from top/bottom that is cut to fit a gal's curves in-a detail missed by a lot of labels-that have an a shaped line ---that adds inches.

What we really drooled over also---are the fine leather separates-very Donatella-ish-(in a good way) that are part of the company's AS by DF collection of chic apparel for women--- and the Alpinestars comfy wear collection for men-that are cut for slim fits-rendering casual wear that is pulled together looking-not sloppy.