BoardRoom is published bimonthly to inform and stimulate discussion among the 8,500+ members of the Institute of Directors who hail from the New Zealand director community.

When the IoD approached us with the prospect of a redesign we got just a little bit excited. This is the kind of problem designers love solving as the BoardRoom team came to us with a blank canvas mentality and loads of potential.

On the back of some data led digital acquisition work, EightyOne were engaged to review the Trade Me Insurance platform and develop a visual identity across TMI’s existing website structure, video content and digital presence.

In partnership with Kernl we examined the current content structure, tone of voice, information architecture and user experience and then worked with TMI to develop a set of recommendations to refresh their content and experience.

Our growing relationship with Kiwibank has taken us on a journey of fast-paced, fascinating content – we've celebrated Mother's Day and Labour Day, recognised Māori New Year and Conservation Week, and promoted Money Week. Together we weave animation, video and design to tell meaningful New Zealand stories.

Changing the logo of a football club is a big deal. Do it for the wrong reasons, or in the wrong way, and a club can lose thousands of fans. And let’s face it, we need all the fans we can get!

To us the Phoenix logo just wasn’t Wellington enough. Great football logos are simple, strong, and represent the area they come from. So we made the new logo a pared back version of the old one. We made it solid black on Phoenix Yellow. We made the lines stronger and cleaner.

David Reid Homes asked us to create a platform that is true to their unique processes and outcomes. We set out to speak to their high level of craft in building and design and their core message of Designed for You.

Our core idea is that everything starts with a blank piece of paper. We wanted to show the process of designing a house with David Reid Homes as an effortless process with an impeccable level of craftsmanship.

We believe in the power of data to transform business. Working with our friends over at DOT loves data, we’re able to glean relevant insights and bring them to life. Beautiful execution is just as important for both comprehension and buy in.

We go deeper than just beautification though, with plenty of nous in the digital automation space. Rather than being salesy, it's about targeted communications through smarter connections.

When Takaka-based micro distillery Dancing Sands told us the story of their premium gin, we envisaged a clean break from the spirit’s traditional European and Colonial roots. We developed the name, brand identity, packaging and web presence for this uniquely New Zealand product that demands to be seen and tasted.

It makes us feel quite privileged to work with NZ Rugby on a regular basis, creating collateral and communications for special events in the rugby calendar like the World Cup and Chicago Test match. Take a peek here…

You could say there are a few football fans here in the studio. That’s why we’re delighted to get our little designer hands all over the annual catalogue that brings the world’s best football brand to New Zealand.