Panel Discussion and Sneak Peek of Upcoming Feature Film Release “This Is Where I Leave You” on Friday, May 30th Sets the Stage for Highly Anticipated Consumer Book Event

NORWALK, CT – April 8, 2014 – Hot on the heels of its recent announcement of BookCon, a one-of-a-kind interactive consumer book event, ReedPOP, the world’s largest producer of pop culture events, announces a star-studded kickoff celebration to usher in the show. Exemplifying the show’s mission of giving fans an experience where books and pop culture collide, ReedPOP will host a special panel and sneak peek of the upcoming film adaptation of Jonathan Tropper’s bestselling book This Is Where I Leave You. The panel discussion will feature two of the stars of the film, Jason Bateman and Tina Fey, along with director Shawn Levy, and Tropper, who also wrote the screenplay, based on his novel. It will be followed by an exclusive Happy Hour to celebrate the debut of BookCon which will feature access to a number of top authors, giving fans the ultimate interactive experience. The limited access BookCon kickoff event will happen on the eve of BookCon on May 30th at the Special Events Hall in the Javits Center.

The all-star BookCon kickoff event was created as a window into the type of events that BookCon will offer attendees. The day-long event is crafted for creative-minded, passionate book fans in the publishing capital of the world. Every aspect of the show is thoughtfully designed to appeal to the modern-day book lover with an appreciation for broader pop-culture and where these worlds intersect. By bridging the world of film and literature, the panel is a prime example of the mission for this consumer event and will usher in more exciting events and panels soon to be announced.

The hour-long panel, moderated by Entertainment Weekly’s Anthony Breznican, will start at 4:00 PM. A limited number of tickets for the BookCon kickoff event will be available for all those who purchase BookCon and BEA tickets for an additional $10. ReedPOP will also offer tickets as part of a VIP package that will include special artwork, a signed copy of This Is Where I Leave You, First Access to seating, access to BookCon on Saturday, and more.

“This is exactly the type of event that embodies what BookCon is all about and sets the tone in a truly impactful way,” said ReedPOP’s Global Senior Vice President, Lance Fensterman. “This is our way of celebrating the debut of BookCon and giving fans a unique experience that will carry into the following day.”

Jonathan Tropper says: “This Is Where I Leave You was launched at BEA five years ago, so returning now to introduce the movie for the first time is a fitting and deeply satisfying way to celebrate the adaptation.”

Additional exciting details about BookCon exhibitors, talent, and sponsors will be revealed in the coming weeks. For more information and to purchase tickets, please visit www.TheBookCon.com or BookCon’s social media pages (Facebook, Twitter & Instagram).

When their father passes away, four grown siblings, bruised and banged up by their respective adult lives, are forced to return to their childhood home and live under the same roof together for a week, along with their over-sharing mother and an assortment of spouses, exes and might-have-beens. Confronting their history and the frayed states of their relationships among the people who know and love them best, they ultimately reconnect in hysterical and emotionally affecting ways amid the chaos, humor, heartache and redemption that only families can provide–driving us insane even as they remind us of our truest, and often best, selves.

Shawn Levy, who helmed the blockbuster “Night at the Museum” films, as well as “Date Night” and “Real Steel,” directs from a screenplay by Jonathan Tropper.

Warner Bros. Pictures presents a Spring Creek Production, a 21 Laps Production, a Shawn Levy Film: “This is Where I Leave You,” opening September 12, 2014. It will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment company.

ABOUT REEDPOP

ReedPOP is a boutique group within Reed Exhibitions, which is exclusively devoted to organizing events, launching and acquiring new shows, and partnering with premium brands in the pop culture arena. ReedPOP is dedicated to producing celebrations of popular culture throughout the world that transcend ordinary events by providing unique access and dynamic personal experiences for consumers and fans. The ReedPOP portfolio includes: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) Prime, East and Australia, Star Wars Celebration, Special Edition: NYC, Oz Comic-Con and the UFC Fan Expo. In 2013 ReedPOP (has) added Star Wars Celebration Europe and PAX Australia to its rapidly expanding portfolio of international events. The staff at ReedPOP is a fan based group of professionals producing shows for other fans, thus making them uniquely qualified to service those with whom they share a common passion. ReedPOP is focused on bringing its expertise and knowledge to world communities in North America, South America, Europe, and Asia/Pacific (including Australia). (www.reedpop.com)

ABOUT BOOKEXPO AMERICA

BookExpo America (BEA) is North America’s largest gathering of book trade professionals attracting an international audience. The event is widely known as an ideal place for content creators, media, booksellers, rights professionals, and movie and television executives to meet new authors, discover new books, learn about trends shaping the book industry, and network with those who have a passion for books and reading. BEA is foremost a gathering place for creative writers and thinkers and the commerce they create. It is recognized for the media attention it brings to upcoming books as well as for the notable authors it attracts to the convention itself.

BEA is organized with the support of association partners including the Association of American Publishers (AAP) and the American Booksellers Association (ABA).