Book Marketing for Nonfiction Authors Blog

After a database crash, we were unable to restore many of our blog posts from the past several years (despite having backups, which failed). However, we had already begun to moving our blogging efforts over to our sister site: The Nonfiction Authors Association. You will...

Guest Blog Post by Norm Schriever Has your book ever received a one-star review? Ouch, that hurts. It’s hard enough being an author these days without bad reviews to stunt our sales. Already we’re shunned for being self-published authors, like it’s some sort of contagious...

Of all the social media networks, LinkedIn is the most business-oriented. The vast majority of LinkedIn users are involved in business of some kind, and therefore can make great connections for authors who want to sell books in bulk to companies, speak at events, or...

If you’re still struggling to find your footing with social media and trying to decide whether it’s worth your time, I have news for you: Social media is IDEAL for authors. In fact, if the rest of the world wasn’t already using it too, I’d...

Authors often ask me why their books appear on Amazon under the Used Books category, especially if their book has only recently been released. Not to worry! There are legitimate reasons for this. Most books are distributed through Ingram, the world’s largest supplier of books...

I just returned from speaking at the San Francisco Writers Conference, one of my favorite events each year. And this year there was a clear theme among the aspiring authors I spoke with. Many were writing books in different genres, and they weren’t sure how...

Amazon has a handy featured called “Give as a Gift” which you can use to send someone a Kindle book via email. For authors, this can be quite handy for book promotion purposes. If you can drive more sales to your Kindle edition by getting...