ATM Company Testing Out Displaying Ads Instead Of Charging Fees

ATM fees are the bane of anyone who hates flushing $2 or $3 down the drain just to gain access to their own money. Going off the idea that any money-loving American would rather see an ad displayed during their transaction than pay an obligatory fee, one ATM company is conducting an interesting experiment.

Time.com reports on a company called Free ATMs NYC, which is testing out such an experience at a music venue in New York City. Anyone can make a fee-free withdrawal, but a 15-inch ad appears during the transaction. After you get your money, you also get a receipt and a coupon for a deal at a business nearby.

This could really take off, as a survey cited by Time says 77% of Americans disagree with ATM fees, and 56% said the right amount to charge for an ATM transaction is $0.

Of course, even if you do use the Free ATMs NYC machine, your bank may still charge you for using a non-affiliated machine. But that’s still a savings of a few bucks per transaction. The company hopes to roll out more machines throughout the city and the rest of the U.S. eventually.