Using social media either for a campaign announcement or to drum up excitement is an increasingly popular strategy. Hillary Clinton and Ted Cruz both used Twitter to formalize their presidential plans in recent weeks.

The former Pennsylvania senator’s presidential ambitions are hardly a secret. In early April, Santorum began “testing the waters” toward a 2016 run, and his team said then that he still planned to make a final decision sometime this spring.

Is May 27 the day for Santorum will announce his decision? So far, Brabender and Beynon aren’t elaborating.