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Earlier this year, when Google revealed it was releasing a new mobile-friendly algorithm, the internet exploded. Nicknames such as “mobilegeddon” and “mobilepocalypse” became extremely popular with the announcement that the algorithm would re-rank websites based on whether or not Google perceives the website to be mobile-friendly or not. With all of the changes having been […]Read More

Earlier this year, when Google revealed it was releasing a new mobile-friendly algorithm, the internet exploded. Nicknames such as “mobilegeddon” and “mobilepocalypse” became extremely popular with the announcement that the algorithm would re-rank websites based on whether or not Google perceives the website to be mobile-friendly or not. With all of the changes having been […]Read More

Innovations in digital advertising are happening daily and consumers’ willingness to share their data has made it possible to target and track the best prospects like never before. But don’t worry – Digital Insider is here to help you make the transition from traditional to digital marketing as easy and painless as possible. To maintain a […]Read More

As you’re putting together your digital marketing plan, you have to recognize that reaching your target audience is your top priority. But how do you go about doing that? A contextual advertising campaign could be exactly what you’re looking for. So what is contextual advertising? It’s a digital marketing campaign that features advertisements on either […]Read More

The most important aspect to remember about SEM (or search engine marketing) or targeted SEM is research. The right research will not only yield the appropriate keywords that you should buy, but also the keywords that you should avoid. Research will enable you to better understand how and when to best reach your prospective customers. […]Read More

In the age of digital marketing, there’s a huge importance regarding not only advertising content but its placement. If your ad placement isn’t successful, it could have a huge effect on your entire campaign. However, good placement means that your message will be well-received by the prospective customers you’re trying to reach. When it comes […]Read More

As a fellow marketer you are already familiar with the advertising world, you have years of experience in traditional media but online advertising is an animal all of it’s own. We’d like to take a moment to outline five essential capabilities of online advertising, which are not available in any other medium. Perhaps you are […]Read More

Google recently rolled out changes to the way their analytics are displayed, putting an emphasis on Acquisition, Behavior, and Conversions, or what Google calls the “ABC’s” with the focus on “how you acquire users, their behavior on your site after acquisition, and their conversion patterns.” Formerly, Acquisition was labeled Traffic Sources, while Behavior was labeled […]Read More

One of the questions you might want to ask when running a banner ad network campaign (or multiple display network campaigns) is not only “how did our display network campaign perform for a given month?” or “what percent of total traffic was driven in by the display network campaign?” but “what days of the week […]Read More