Baseline Report from The Conference Board of Canada

The Canadian Beverage Association partnered with The Conference Board of Canada to benchmark and verify progress of the Balance Calories initiative. The Conference Board’s Baseline Report shows that Canadians are consuming less calories and sugar from beverages than they have in decades. This new report shows that Canadians’ daily per capita calories consumed from liquid refreshment beverages has already dropped by 20 per cent between 2004 and 2014 to 142.5 calories.