Mobile Strategy for UX

Align the objectives for impact with a responsive mobile strategy.

Many organisations take the leap to mobile before aligning mobile with their overall business objectives. An effective responsive mobile strategy takes into account your business goals, your user’s habits, needs and the unique strengths of the medium. Akendi’s Experience Thinking ™ tools will map your strategy journey into mobile.

A responsive STRATEGY

In an always-on, always connected world, meeting our users’ needs where they are, in the moment, is becoming essential. Planning for how those needs will be met in the mobile landscape and knowing what success will look like forms the basis of good responsively designed mobile strategy.

Where to start

We begin a mobile strategy by first understanding your overall vision, mission and business objectives through in-depth interviews with senior stakeholders.

We work to define where you are now with your mobile offering, the needs and plans for responsive design and where your stakeholders want to go in the future.

TIMING
The typical duration of creating a mobile strategy is 3-5 weeks.

HOW WE DO A MOBILE STRATEGY

Typically, we perform a stakeholder analysis, which may involve workshops, surveys and in-depth interviews. From here, we define the mobile strategy, goals, objectives and success metrics including responsive design plans.

Experience Thinking™

Our Experience Thinking™ process underpins every project we undertake, elevating the product development process by recognizing users and stakeholders as meaningful contributors to the design cycle. The result:
powerful insights and creative design solutions that meet real user and customer needs. Click to learn more >>

August 1, 2017
1. Background/Brief
OMA (Ontario Medical Association) works for medical professionals across Ontario representing their political, clinical and economic interests. Advocating for the wellbeing and success of its members is part of their core business.
The project... Read More

July 20, 2017
I have mostly positive feelings about skip-the-line apps and websites like Ritual, BonApp, Hangry, Starbucks, and Skip The Dishes, among others. But I have started noticing changes in my daily routine that I am afraid might be reshaping, not necessarily or absolutely for the better. Let me... Read More

July 13, 2017
I’m going to break a bit from my usual discussion of improving experiences to talk about a more universal topic: time management.
This is essentially a basic human life skill. Despite that, a lot of people struggle with it.
Fortunately, successful time management only involves three... Read More