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Misfit Launches Developer Toolkit, Announces 30+ Partners

BURLINGAME, Calif. --(Business Wire)--

Misfit, makers of Shine, an elegant fitness and sleep monitor, today
announced the Misfit Developer Toolkit and over 30 active partners who
are integrating Misfit's activity and sleep tracking capability into
their product offerings. Third-party developers can now leverage a suite
of tools to enhance their products with these features.

Misfit is now compatible with a wide range of digital health and fitness
tracking apps, including leading food tracking and weight loss
application Lose It!, exercise mapping apps RunKeeper and MapMyFitness,
and automation service IFTTT. These integrations combine Misfit's
activity and sleep tracking experience with the very best in food and
fitness tracking, planning, and analysis.

Misfit is also introducing new corporate partners using its API to bring
Shine's seamless fitness and sleep tracking to an even broader audience.
The Coca-Cola Company has made Shine an integral part of its employee
Wel-being Program. Misfit users also will have access to the Walgreens
Balance® Rewards for healthy choices program, which lets customers earn
points when they track their activity with Shine.

The Misfit Developer Toolkit now includes multiple integration options:

* Misfit Cloud API: enables users to access their Misfit data
through third party applications

Misfit invents and manufactures wearable and smart home products. The
company was founded in 2011 by Sonny Vu with John Sculley, the former
CEO of Apple (News - Alert) and Pepsi, and Sridhar Iyengar, co-founder and former CTO
of AgaMatrix.