Adidas Extends NBA Deal

Adidas continues its presence in the basketball market by extending its high profile deal with the NBA.

Whether you wear Adidas for sports or on the street, it’s widely acknowledged that the brand is a market leader when it comes to developing footwear, clothing and equipment for professional sports men and women, and that it chooses carefully which sports to support and when. It comes as little surprise then, to see that Adidas is continuing its partnership with the hugely successful NBA.

Adidas and Basketball

Adidas has been formally involved with the NBA for some time and whilst a great deal of fan attention is centred on the main NBA league, Adidas has also been supporting other leagues under the NBA umbrella, providing much-needed financial support to lower leagues as well as giving its brand extra exposure. The original deal between Adidas and the NBA started in 2006 and runs for eleven years, but the recently-announced extension means that Adidas can now has exclusive rights to NBA clothing and footwear sold in Europe starting from the 2010/11 season. This deal reflects the large and growing popularity of the NBA outside North America. Basketball is not always seen as a mainstream sport in Europe, but with its fast-paced, exciting play and the obvious need for speed and athleticism around the court, it’s easy to see why an increasing number of European fans are following the NBA leagues and want to wear the team clothing of their favourite players, making Europe a key market for Adidas’ basketball clothing.

Adidas Continues Expansion

In the past couple of years, sportswear companies like Adidas have struggled to show the increase in profits that investors are used to, but the company is constantly looking for new and innovative ways to create further interest in its sportswear and streetwear brands. That means finding ways of keeping existing customers happy and attracting new fans, and getting further exposure in a growing sport is an excellent place to start. Keep your eyes open over the next few months as Adidas continues to support key sports and community programmes.

Adidas at FootAsylum

If you love Adidas Originals like we do, you can find a great range of clothing and footwear when you shop at FootAsylum. We stock leading streetwear brands and you can be sure that you’re buying the genuine article at internet prices.

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