I spotted this on Twitter last night and thought this was worth a repost.

For a while now, YouTube has implemented the idea of the skippable ad which means after 5 seconds of the ad, you are able to click a skip button and get to the content you actually wanted to see. Most of the times, ads are skipped before anything interesting happens in the ads, so the ads are rarely seen and the message is rarely delivered.

Then I saw the direction Ogilvy Cape Town take on this. What if the first 5 seconds was the whole ad? You can check out the @OgilvyCT case study video here.

Well played…

Thanks @The_Pogie_D for sharing the link and @MrLoganB for the original concept.