Capabilities

As business partners, we want to help you achieve your business vision through tailoring offerings to meet your business needs. These capabilities come from organisational skills, people, process and technology.

Capabilities

As business partners, we want to help you achieve your business vision through tailoring offerings to meet your business needs. These capabilities come from organisational skills, people, process and technology.

Custom E-Commerce Website and Client Portal

A new website was designed for ABC Bullion which improved user experience and functionality

ABC Bullion wanted to expand into the international market. However, their website was making this challenging and the ABC Bullion team wanted to offer their clients additional features along with a dedicated client portal area, which enabled their clients to manage their transaction history and metal holdings online. They also wanted to provide clients 24/7 two-way trading in precious metals. Additionally, the website didn’t cater for international currencies, and multiple 3rd party data connections needed to be integrated, making the project ideal for a custom solution.

The solution

We designed a new website for ABC Bullion to improve user experience and functionality, plus put ABC Bullion back in control of their web platform. With this control, ABC Bullion have been able to increase sales and manage their website in a way best aligned with their day to day business goals.

Benefits and features

Enhanced customer experience

The client experience has been greatly improved by the user-friendly and content-rich interface. Users are presented with a dashboard display of their metal holdings and portfolio summary, and are able to perform buy and sell transactions based on the current market price, which is regularly updated. The website is designed to be used by non-technical users who can easily perform online buying and selling transactions.

Streamlining business processes

The new portal allowed ABC Bullion’s clients to self-manage their portfolio. This freed up valuable time for ABC staff, who could concentrate on business development, and reducing the amount of time spent answering client queries and/or performing transactions on their clients behalf.

Increased sales

The new payment interface allows clients to complete instant purchases in real time, increasing sales volume. Partnering with CBA’s Bpoint gateway services further built confidence and trust with clients for secure online transactions. The new website also allows users to view prices in multiple currencies. As a result, the company has been able to grow its market share.

Business Growth

ABC Bullion wanted to grow and expand. The launch of the new website has allowed ABC Bullion to launch products like the ABC Bullion Gold Saver, an Australian-first automated gold investment plan. This allows clients to set up a direct debit so they can build up their gold and silver holdings in regular installments. Read here for more details

Custom third-party integrations

Infusionsoft – Client registrations and subscriptions sent to Infusionsoft over an API for e-mail marketing.

FastMarkets – Spot price feed received from FastMarkets with custom business rules applied to reflect relevant pricing in the online store.

Trulioo – Due to the high value dollar transactions available in the store and government regulations we integrated with Turlioo to streamline identity verification during registration process.

Freshdesk – Client support forms integrated with Freshdesk to optimise handling of support request.

Technology

The new website utilises virtual private server (VPS) and Apache web server. It is built using a MySQL database, Programming languages include HTML, JavaScript and JQuery. External libraries include High-charts and HTML2PDF. The custom CMS was empowered by the CKEditor as the text editor.

Tell us about your project

Call us on 1300 739 117or complete the form below to book your free consultation and discover how we can add value to your business software solutions.