SEO aims to provide better organic search results, SEM uses the search engines to advertise your website or business to Internet customers and send a more targeted traffic to your Web site. SEO is a free service whereas SEM is a paid service.

SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.

In Search Engine Optimaization, on-page and off-page techniques helps build backlinks and increases traffics to website. SEO targets certain keywords. It takes into consideration how search engines work, which keywords are used by people to search and who are the targeted audience of the search engine.

Search Engine Marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages. Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known.

Both processes aim in increasing visibility in search engines. SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.

Search Engine Optimization is a free advertising. SEO is an organic way to promote your website to rank on SERP top.

Search Engine Marketing is a paid advertising. If you pay the money at that time your business ads are visible on top position is SERP. Your ad position depending upon so many criterias not only money.

SEO refers to the practice of refining your website to make it show up better in Google search results and provide a great experience to your visitors.

These are five of the most important SEO best practices
1. Title tag optimization: Using keywords in your page's name
2. Meta descriptions: Writing a short summary about your page to display in search results
3. Heading optimization: Adding keywords in your page's headings
4. Internal page links: Creating text-based hyperlinks to other pages on your site offering similar information
5. Multimedia alt tags: Writing short descriptions about each image for search engines to read and understand
----------------------------------------------------------------------------------------------------------------------------SEM is a general term that includes SEO along with a range of other strategies.

Other than SEO, the five most popular SEM strategies include:

Content marketing: Creating text, image, video, and other media that attract and inform website visitors
1. Pay-per-click advertising (PPC): Paying to promote your brand on search engines,
2. social networks, and other popular websites
3. Social media marketing: Crafting free profiles for your business to develop a trusting, dedicated following for your company
4. Email marketing: Sending helpful messages to qualified recipients who want to hear from you and converting them into paying customers
5. Conversion rate optimization (CRO): Refining your website to get as many new leads and / or paying customers as possible

SEO : SEO stands for Search Engine Optimization, or as defined by Google: Search Engine Optimizer. SEO is a subset of the umbrella term Search Engine Marketing (SEM). Properly applied search engine optimization allows your site to be not only seen by the search engines, but when a search term (keywords, phrases) is entered, you can rank very high in the search engine results pages (SERPS). The results pages are typically a combination of natural (sometimes called organic) results, paid inclusions (directories) and pay-per-click (PPC) ads.

SEM : SEM (Search Engine Marketing) is a pooling of various online marketing strategies to increase traffic flow to a website, a blanket term which includes SEO (Search Engine Optimization), SMO (Social Media Optimization), pay-per-click advertising, and paid inclusion into search engines.

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