H&M: Fast Fashion, Slow Communication

Investors might be more receptive to H&M’s modernization message if it brought its communications up to date

By

Stephen Wilmot

Feb 14, 2018 9:43 am ET

is reaching out to customers online. What about investors? Fashion chain Hennes & Mauritz, which experienced its worst sales performance in at least 15 years in the quarter through November, unveiled its response to the challenge of e-commerce in its first ever investor day Wednesday. But that response did not stretch to live-streaming the event, […]