“Everything we do should appeal more to women, but
nothing we will do will turn men off.”

How is the most famous "breastaurant" chain of all going to do
that?

Revamping the menu — Hooters now has fresh
wings and patties, instead of the frozen variety it previously
used, and the menu now has six salads — that's double what it
used to have — and has been made healthier.

Creating a night scene — Some Hooters locations
are now staying open until 2 A.M., and it's moving bars up to the
middle of the restaurant so that it's easier for customers to
interact with each other. It's also adding new cocktails and
wines.

Redesigning the restaurants — Hooters is
going for a "beach shack" vibe, adding larger windows and patios
that try to show that the restaurant has "nothing to hide."