Why We’re Excited for Dynamics 365 for Marketing

DateOctober 2, 2018

PowerObjects’ cloud migration is loaded with perks. The one our marketing team is most excited about is the fact that it allows them to move onto Dynamics 365 for Marketing. Recently, we sat down with them to hear their thoughts on the big transition. Here’s what they had to say:

1. A seamless integration that will more tightly align our organization

Dynamics 365 for Marketing will help us prioritize leads, automate hand-offs, and track progress with shared information and connected processes better than ever before. This heightened level of collaboration will empower our teams to be more productive. We’ll be able to easily set up and view campaigns with marketing calendars showing campaign timelines and activities. Also, all of this will be done with familiar Office 365 tools for collaboration with our team members, leads, and customers – making it easy to get up and running from day one.

2. An innovative lead process to simplify our internal processes

Dynamics 365 for Marketing will allow us to generate more leads across multiple channels and nurture sales-ready leads with personalized experiences. We’ll be able to:

use configurable templates, reusable content blocks, design tools, and Microsoft Stream videos to prepare content and set up customer journeys based upon their engagement

…all within a single unified platform!

3. More evolved marketing technology to anchor our growth

As a rapidly growing global company, it’s important for PowerObjects to have tools that will easily scale alongside us. Dynamics 365 for Marketing has heightened capabilities – thanks to related technology – that are perfect for this! For example, we’ll be able to use LinkedIn Lead Gen Forms to target matched audiences, nurture leads, and create a buyer’s journey based on LinkedIn content and interactions. We’ll use Microsoft Dynamics 365 AI for Market Insight to bring together insights from events, emails, and landing pages, as well as social listening data from various social media platforms. And finally, it will simplify the management of our in-person and digital events with an events portal that manages registrations, sessions, speakers, and venue logistics using integration with a range of webinar providers.

Those are just three of the many reasons our marketing team is excited to be on this journey with Dynamics 365 for Marketing. If you’d like to learn more about how it can help your organization, please reach out for more information.

Happy D365’ing!

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About Our D365 Migration Story

At PowerObjects, one of our guiding principles is to Live the Technology. That ideal has helped us become a leading Global Systems Integrator for Microsoft Business applications through the lens of Microsoft Dynamics 365. This has kept us busy at work helping customers achieve their Cloud vision. So, what’s next for us? Well, we set our sights on the skies, sort of, as we make our own move to the Cloud.

PowerObjects is migrating our existing on-premises Dynamics platform to Dynamics 365 Online. We’ve always said that we are our BEST case study for Dynamics success, and by taking advantage of the robust online features, marketing automation capabilities, and reporting functionality (just to name a few), our goal is to prove even further how passionate we are about Dynamics 365 as a business application.

Follow us on our migration journey in this interactive microsite. We’ll be providing updates, behind the scenes peaks into the progress, and insight into both the highs and sometimes lows of an implementation. We hope you enjoy our story!