HyperX FURY memory is fully Plug and Play (PnP) so it automatically overclocks within the system speed allowance without any manual BIOS tuning. The new heatspreader design comes in four colors (blue, black, red, and white) and features black PCB to enable gamers, modders and system builders to have color matched systems. HyperX FURY is available in 1333MHz, 1600MHz and 1866MHz frequencies.

HyperX FURY system memory will soon be joined by HyperX FURY SSD, designed also for entry-level gamers and enthusiasts who want to get into the game quicker. HyperX FURY SSD allows PCs and applications to load faster and improve overall system responsiveness.

“We are excited to offer our newest addition to the HyperX DRAM family for entry-level enthusiasts who want to maximize their gaming and user experience,” said Lawrence Yang, business manager, HyperX. “This is a great product for someone looking to upgrade their gaming system at an affordable price.”

HyperX FURY memory is available in 4GB and 8GB modules as well as 8GB and 16GB kits of two. It is backed by a lifetime warranty, free live technical support and legendary Kingston reliability.

HyperX will exhibit at PAX East in booth number 280. Among the activities:

Special promotional price on select HyperX FURY memory from Newegg as well as the ability to preorder the upcoming HyperX Cloud headset.

Members of Team Evil Geniuses will host gaming challenges for League of Legends, Street Fighter IV and Hearthstone.

HyperX Ultimate Giveaway for onsite attendees including a fully-loaded PC system by Origin PC.

Daily online giveaways of GIGABYTE Brix systems built by Cyberpower will be held on the HyperX Facebook page.

HyperX is the high-performance product division of Kingston Technology encompassing high-speed DDR3 memory, SSDs, USB Flash drives, and headsets. Targeted at gamers, overclockers and enthusiasts, HyperX is known throughout the world for quality, performance and innovation. HyperX is committed to eSports as it sponsors over 20 teams globally and is the main sponsor of Intel Extreme Masters. HyperX can be found at many shows including Brasil Game Show, China Joy, DreamHack, gamescom and PAX.