The Cause Manifesto

A strategic communications framework

The principles of the Cause Manifesto are timeless resolutions that align how an organization communicates its purpose, character and culture. When put into practice, they will inspire and engage your audience, and connect them with your mission. Over time, they will become part of your organization’s culture and strengthen the voice of your cause. The Manifesto resolutions are strategic, inspirational, relational and aspirational principles that make your organization's voice trustworthy, authentic, and powerful.