Pay Per Click (PPC) is another important ingredient in any internet driven campaign. A correctly set up & managed PPC campaign can reduce your cost, increase conversions and can drive targeted traffic to your business as…

Your reputation is important and your reputation is more than just reviews. How is your business listed across the web? Are your potential customers getting correct information or choosing your competitor? Your reputation is everything, what…

Busy Bee Media, Inc. has built several partnerships across the web. Our partners offer innovative products and business related services to help maximize your results. Whether you are looking for a CRM, business support or review services, our partners combined with Busy Bee Media’s service offerings can help. Check out our partners and see how combined we can help you become the leader in your industry.

LOCAL & AFFORDABLE internet marketing

stop losing business to your competitor

Online marketing is an important aspect of any marketing campaign. Research shows over 90% of consumers use the internet for research before making a buying decision. Imagine if you could be in-front of all your potential customers who are searching for your services online? Internet marketing can drive dramatic results for your business. Let us help you become the leader of your industry.

Are you tired of losing business to your competitors? Want to be found when someone is searching for your service or products online? Don’t lose anymore customers to your competitor, contact Busy Bee Media today for a free website & marketing evaluation and get results not excuses!

We are proud to announce our newest location in Waco, TX. Now you can meet with Busy Bee Media, Inc in two places; Medford, Oregon & Waco, Texas.

optimization

There are several important factors to ensure your website can be found by customers online. Properly optimizing your website = more revenue!. How is your on-site & off-site SEO?

Search Engine Optimization (SEO)

Search Engine Optimization “aka” SEO is a combination of strategies and techniques that helps ensure your website is found by users on the major search engines ie. Google, Yahoo & Bing. There are several factors that the search engines weigh to determine where your site is ranked within their directory.

There are 2 main factors that determine your search engine value and help ensure your search engine optimization success:

The first is your on-site SEO. This consists of having sound coding, correct website structure, relevant content, correctly used heading tags, meta tags as many other important factors.

The second is your off-site SEO. This includes ensuring your listings are correct across the internet, keeping and maintaining a good reputation & reviews as well as building links from relevant resources to your site.

The cost of SEO depends on several factors. No two businesses are the same and either are their websites and marketing goals. Some things we take into consideration when reviewing prices are; what market you are in, your competition and how much of the on-site work has been completed.

At Busy Bee Media we usually charge a one time start up fee. This fee includes a complete overhaul of your website including but not limited to; correcting technical aspects of the design of your site, url structure, content rewriting as well as making sure all on-site SEO is done thoroughly and correctly. For information on what we charge for SEO services please contact us for a free no obligation site analysis and SEO estimate.

On-site SEO is a term coined because it consists of how your website is optimized within the site itself. Their are several factors to consider when evaluating your on-site optimization including but not limited to; mobile friendliness, overall user experience, site speed, correct use of meta & heading tags, properly identifying images, internal linking structure, broken links, coding, etc. Having the correct on-site signals is the first step to any good SEO campaign.

Off-site SEO is what you do off-site in order to help enhance your visibility online. Some of the items you would include in your off-site optimization techniques would include; social signals, correcting local directory listings, removing old data from the web, reputation enhancement, review monitoring & collection, building quality links from relevant & trusted sources, etc. Off-site optimization is important to continued online success.

A lot of people swear this is the #1 most important part of your SEO campaign. At Busy Bee Media we feel your on-site & off-site SEO combined is the only way to enhance user experience, generate higher rankings and in turn generate more revenue.

This has been a long fought battle between SEO based & PPC based companies forever. The fact is each has it’s purpose, and both need to be incorporated into an online marketing campaign.

SEO is good because you pay a monthly fee instead of a cost per click. The fee is usually a lot lower cost than to have the same positions on a PPC campaign. The downside to SEO is the fact that it takes time to garner the rankings you are looking for, however once they are achieved you will see your traffic continually grow month after month.

Unlike SEO, PPC is good to help generate business right off the bat. You create your account, create ad groups, ads, keywords, etc and you can start getting calls right away. Sometimes budgets play a role in only being able to afford one or the other. If that is the case it is best to talk with a professional internet marketing consultant in order to decide which service would best fit your budget and your companies needs.

Maximize your results

PPC management & optimization

Pay per click marketing can be a very beneficial marketing avenue for your business; but if it is done incorrectly or not monitored and optimized continually your PPC campaign can become more of a business expense than an area where your business can reap rewards of a great ROI. You don’t have to lose money in marketing your business, not anymore!

With a properly set up, optimized and monitored campaign you will reap the rewards of the experience and dedication your PPC marketing expert can provide. From setting up landing pages & optimal scheduling to tracking keywords and optimizing ads we can increase your conversion rates while reducing your costs.

pay per click

Pay Per Click “aka” PPC is where you pay each time someone clicks on your ad. PPC marketing is a great option for both new and established businesses and should be incorporated into all of your online marketing activity.

The way it works is you would create an account. Once your account is created you create ad groups, ads and select keyword you want your ads to come up under. Unlike an SEO campaign, once your campaign is approved you can start receiving calls and generating leads immediately. Also unlike SEO you are charged every time someone clicks on your ads regardless of their intent to purchase any of your product or service offerings.

In order to run a successful PPC campaign you need to ensure you optimize the campaign to maximize the opportunity to generate business. This sort of product, like SEO, needs to be managed and optimized constantly in order to reduce costs, increase visibility and increase your companies ROI.

PPC management companies can charge a flat rate, but most comonly a % of overall spend is what the cost usually amounts to. We have seen these charges range anywhere from 25%-50+% on a monthly basis. Another words if your monthly PPC budget is $5,000 you can expect to pay somewhere in the ballpark of $1250 and the rates increase from there.

Things to consider, and this is a very important consideration. Having a qualified and knowledgeable company managing your PPC campaign can actually save you money (depending on monthly spend). It is very esy to waste a lot of money, really fast when engaging in a PPC campaign, if you are not versed on reducing waste and maximizing conversions. As a Google Partner we understand what needs to be done to help reduce the cost and increase the conversion and call rates of new and already established campaigns. If you are looking for more information about PPC Management please contact us today for a free no obligation review.

No. While they both function as a medium to help increase your web traffic, user engagement & bottom line, these are two completely different product types. Each one serves a different purpose, but including both into your internet marketing can help generate the best results. You can find some of those differences labled below.

1) PPC is a budget driven campaign. You pay each time a user clicks on your ad and once your budget is depleted for the day your ads cease to run until the next scheduled day. SEO on the other hand is a monthly based product. You pay an SEO cost on a monthly basis. Whether you have 1 visit or 100,000 the cost is always the same.

2) Ad positioning is different in PPC compared to SEO. PPC you will find highlighted on top and to the side of the “organic search results”. SEO is positioned on both the maps and below the maps on the search engine results page.

3) PPC runs on networks and display sources you designate unlike SEO. PPC does not include deletion and correction of incorrect data across the web like SEO will.

4) PPC Gives you instant access to potential customers. SEO takes time to implement to get new potential customer views.

There are a ton of differences between SEO & PPC if you would like more help understanding what PPC or SEO can do for the growth of your business and what the complete differences are between the two products, please contact us today.

A landing page is a page designed for a specific product or service you advertise within your ad campaign. A landing page helps ensure a great user experience which in turn helps capture more business for your company. In essence what a landing page is a page created to help direct a “interested customer” to either contact you or fill out a specific form.

The two most common landing page types are:

1) Clickthrough pages – Pages that warm up your customer to engage more with your company and drive them through your buying funnel.

2) Lead Generation pages – These pages direct the customer to contact you directly or directs them to fill out a form to capture the data of a potential customer.

As a company we feel landing pages are an important part of any campaign both PPC and SEO. The reason being is the landing page targets exactly what the customer was looking for. This helps increase conversion rates and increases your bottom line. Is it required for a PPC campaign? Does a car need an engine to run? If we are in charge of managing your campaign, we are responsible to generate conversions and improve your ROI so yes, we feel it is required for your campaign to be successful.

Brand & Promote Socially

Social Media Marketing Solutions

Stop losing customers to your competitors on social platforms. Social Media has millions of eyeballs each minute, are those eyeballs seeing your business or a competitors? Our Social Media Solutions are aimed at branding your company across Facebook, G+, Instagram & Twitter. Have peace of mind, while staying top of mind with Busy Bee Media.

Our solutions are based upon our Social Media Audit. This audit will show us what is working well, what is not working well and gives us insight to not only your business but your competition. We use the knowledge we gain through the audit to help transform your social presence, while growing your customer base.

AUDIT

Get the ins and outs of your social presence. See how you stack up to the competition and gain insights on how to grow your companies ROI.

social media marketing

There are many positive attributes to social media including; Brand Awareness, Humanizing The Brand & Signals That Help With SEO.

57% of consumers say they’re influenced to think more highly of a business after seeing positive comments or praise online. 84% of CEOs and VPs say they use social media to help make buying decisions.

It can be difficult and seem overwhelming if you are not well versed in the world of social media marketing to do it yourself. Busy Bee Media can help. Let us direct your business into social media glory.

We have several different programs and packages. As with all marketing programs there is really no one size fits all. Once we have a look at what your business is currently doing online compared to competitors we can give a better cost breakdown. In general our programs run anywhere from $249 and up.

The answer is simple, no. You want to be where your customers & potential customers are. For example, if your target market isn’t on Pinterest you shouldn’t focus as much energy into that platform and instead spend the energy and marketing time on platforms that do fit within your current customer base.

Each social platform has a plethora of benefits for businesses. It’s always a good idea to start out slow and build as you see progress. Like SEO, Social Media is a marathon not a sprint.

Although it is tempting to promote someone within or even hire someone to specifically run your social media it can be costly, in more ways than one. According to MOZ the average annual salary for social media elated roles is $49,167. If you lack experience, time or know-how, then you can miss opportunities that are lost to your company forever.

testimonials

from our clients

02/20/2019

She helped me grow my business by 10% a year which is exactly what I wanted. Fawn brought us through the transition unscathed.