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The Sponge Comforter CEOs

One of the relatively rare species of CEOs is that of the Sponge Comforters. These are hapless souls who are gifted with too much of the Milk of Human Kindness sloshing about within them. They happen to be compassionate by nature. People are their first priority. It is easier to persuade them to buy excuses.

Their key strength is their Concern for People. In their value paradigm, Concern for Production and Concern for Ethics take a back seat. In terms of the modified Blake Mouton Grid, they happen to be in the 1,9,1 slot.

Their people just love them. The loyalty they command is often exemplary. Even though the feudal spirit prevails, their style of functioning is democratic in nature. People working with them are invariably happier. Work gets done in a calmer and more relaxed atmosphere. Physical activity does not get confused with efficiency. Their planning is excellent. Their execution is often tardy.

Such CEOs add value to their organizations by being great ‘Demo Versions’. They handle Public Relations with much aplomb. They are the first contact for professionals who aspire to make a career with the organization.

This breed thrives in an organization where the top boss happens to be unduly aggressive by nature. Employees often face an identity crisis. The CEOs offer a crying shoulder to those who feel harassed and victimized. After meeting them, a depressed employee entertaining suicidal thoughts could come back revived and invigorated – much like a watered plant. They are supreme comforters who are forever ready with a sponge, nay, even a bucket and a towel, to wipe off the tears of those who rush to them for solace.

Another designation that fits them is that of a Chief Listening Officer.

Their ability to convince top performers to not to seek greener pastures at the drop of a hat is unparalleled. So is their proficiency in the realm of grooming and mentoring.

Seniors from the realm of HR, who have decided to come out of their comfort zones and have started grasping the nuances of the core business process of the organization, could gradually evolve into Sponge Comforter CEOs. Externally, they sound like communists. Internally, they happen to be true blue capitalists.

Managements are often sceptical about such CEOs. To ensure that results keep coming in, they get some tough-as-nails managers to support them. Or, they are made to handle portfolios which keep them at an arm’s length from marketing and production.

Managements who excel at running their businesses without much regard for the norms of statutory compliance are desperately on the lookout for this species of CEOs. Members of this breed discharge their obligations with a misplaced sense of loyalty, often getting lynched in the process. An acrimonious parting of ways follows.

6 Responses

I know a couple of my colleagues, who fit the bill as the Chief Listening Officer to a T. I’ve seen them literally falling on the feet of the attriting employee and offering everything, up to their soul to stay. We have an AVP in our organization, who’s like that. He even retains the non-performers too, just to make the attrition score look good in the Table F. They may be an asset of sorts, but in the long run they hurt the organization more. The performance is bogged down because of those weighed anchors.

I’m yet to see the Sponge Comforter CEO you mentioned. No doubt, even they may exist. 😀