Breastival

Normalising, supporting and celebrating breastfeeding as part of everyday life

#NotSorryMums

We are thrilled to support the new campaign from PHA which encourages mums to be proud of breastfeeding.

Northern Ireland has the lowest rates of breastfeeding in the UK, so the #NotSorryMums campaign aims to encourage women to breastfeed and highlights how mothers never have to apologise for feeding their baby in public.