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Watch the top car commercials of the year

The One Club named its picks for best car ads at the 2015 Detroit auto show

January 15, 2015

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The One Club gave out its annual awards for Automobile Advertising of the Year at the 2015 Detroit auto show. Hyundai, Audi, Toyota, Honda and others took home hardware for this year’s best commercials. New York-based The One Club is a nonprofit dedicated to “elevating creative work in advertising and design.”

Toyota Hilux “Unbreakable”

The Hilux pickup is regarded as nearly indestructible. Even though we can't buy one here in the States, Americans have seen how much abuse it can take in multiple episodes of “Top Gear.” Well, the drivers are nearly indestructible too, competing in a Tough Mudder-style race for the keys. Tears get you a disqualification.

Hyundai “Dad’s Sixth Sense”

Dads can relate to this one. The spot is about the company’s automatic braking and accident avoidance, but it’s told through the eyes of a dad always trying protecting his son, even when the problem is almost unavoidable, like when it comes to teenage girls.

Volkswagen “Eyes on the road”

This commercial is more of a public service announcement about keeping your eyes where they should be when driving. VW used a location-based broadcaster to text moviegoers while watching a driving clip. When they all pulled their phones out, they got a scary surprise.

Volvo “The Epic Split”

Volvo wanted to show off the stability of its semi-trucks so they pulled in one of the greatest action thespians off all time: Jean-Claude Van Damme. He did one move in the commercial -- you can guess which one.

Dodge “The Dodge Brothers: Horace vs. John”

We loved this commercial the first time we saw it at the launch of the Challenger Hellcat. It talks about the famous brothers and their competitive spirit over 100 of years of cars. It fits well with the company’s sporting intentions.