It’s Friday afternoon, which can certainly make you feel like dancing. Which is why we thought a great choice for today’s example site would be www.peterlovatt.com – the online home of Doctor Dance.

Peter Lovatt is a Dance Psychologist in England, where he is a Principle Lecturer in Psychology at the University of Hertfordshire. Lovatt also runs the university’s Dance Psychology Lab, which sounds like a pretty great place to hang out. Perhaps not surprisingly, his website is also a great place to hang out, because it is well-branded, easy to navigate, and full of rich imagery.

In his official capacity as Doctor Dance, Lovatt offers his services as a host, performer, and keynote speaker. The challenge for an entrepreneur whose business is speaking, is that selling those services in a visual format (like a website) has the potential to be, well, boring. To combat this, Doctor Dance has come up with a clever way to use Webs‘ newly-renovated Photo Galleries.

While on a basic level, he’s using the large grid format to show off great images of people having fun, he’s also using the caption options to their best advantage – as a selling tool. Instead of simply having a list of the kinds of services he’s available for, he’s created a full-color gallery of visual examples. When you click on each image, you are taken to the full-size version with a caption along the side. This treatment is clean and attractive, and also serves as a sort of a landing page for each event type:

This treatment not only brings life to the list of services Lovatt offers, it also helps to build excitement about them. Great images of people enjoying your ‘product’ serve as a visually-engaging testimonial. I don’t need to read a review telling me that Doctor Dance’s events are lively and fun – I already know that from his image gallery.

Congrats on a great site, Doctor Dance. We’re ready to lace up our dancing shoes!

About the Author: Sarah Matista is the Content Marketing Manager at Webs, where she also manages marketing for Pagemodo – a suite of social media tools. Loves marketing, small businesses, and whales. Get more from Sarah on the Webs Blog, Twitter, and Google+.