Megatrends

The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.

Cotton Wool/Buds/Pads in Ukraine

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Executive Summary

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TRENDS

Cotton wool/buds/pads in Ukraine is a highly saturated category. For this reason, sales of these products are decreasing significantly. Cotton pads have diverse packaging, offering a wide range of products at different prices and containing varying quantities of pads inside, which has increased the average unit price significantly. The weight of a typical pack of cotton wool in Ukraine is higher than the typical pack of cotton pads, although cotton pads are still the preferred format due to their greater convenience.

COMPETITIVE LANDSCAPE

Biosphere Corp led cotton wool/buds/pads in 2014 with a 14% value share through its Lady Cotton, Novita and Ipek brands. The company has been successful thanks to the loyalty of consumers who have been using its brands for a long time and who are satisfied with its products. Ukrvata held second position in the category in 2014 with an 11% value share generated through its Bilosnizhka brand, while Bella-Trade held third position with a value share of 10% through its Bella brand.

PROSPECTS

Cotton wool/buds/pads is already a mature category and, as a result, growth is not expected to be significant during the forecast period, with average unit prices unlikely to post significant growth. Cotton wool/buds/pads were widely available in a variety of different pack sizes in 2014. During the forecast period, sales of these products in larger pack sizes are expected to rise at a faster pace due to their lower unit prices. When comparing the range of pack sizes available in the category, smaller packs of cotton pads tend to have higher unit prices than larger packs.

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