Indian network 93.5 Red FM has launched an anti-air pollution campaign called ‘Kolkata Ki Hawa Tight’ to spread awareness about the declining air quality of the city which has recently topped the national air pollution survey.

The station wants to educate listeners about the repercussions of their daily activities that add up to deteriorate the city’s air quality of.

In order to do their bit to mitigate air pollution, the stations presenters have pledged not to take their cars out for a week and are encouraging listeners to use public transport or share their ride.

The campaign will also highlight certain specific cases where this city’s greenery has been completely ruined due to haphazard construction work. Along with that it will showcase how heritage monuments have been pushed to decay by careless human action.

Nisha Narayanan, COO, RED FM, says: “Pollution levels in Kolkata has reached an all-time high, emerging as one of the most polluted cities in India owing to heavy traffic, emissions from industrial and household sectors. We are trying to make everyone aware of small but essential steps which can help to save up on fuel, electricity and energy and help curbing the air pollution levels.”

RJ Praveen RED FM, says: “Kolkata has never faced such a crisis before and as a responsible citizen who can reach out to millions via radio, I feel I have to step up and do my bit. The presence of Kolkata in the list as one of the most polluted city in the world, is a matter of ultimate shame for us; because we have failed to keep our city clean.”