Features

Google Optimize has the website testing and personalization features you need to
create online experiences that engage and delight your customers.

Google Integrations

Optimize provides key integrations that allow you to use all of your customer
insights to deliver the right experience to the right customer.

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Google AdWords

Improve the value of your AdWords investment with Optimize. Through an
integration between AdWords and Optimize, you will be able to use Optimize to
create and test custom landing pages for any AdWords account, campaign, ad
group, or keyword.

Google Analytics

Optimize is built on the detailed customer behavior and segmentation data
available in Analytics. Which means you can use your Analytics data to
quickly identify areas of your site to improve upon, measure your site
experiments against business objectives, and see exactly how changes to your
site influence customer behavior and conversion.

Google BigQuery

Looking to do a deeper analysis of your experiment data? Analytics 360
customers can export their data to BigQuery and get access to metrics like
Experiment ID and Variant ID — enabling large-scale data analysis.

Google Firebase

Optimize has partnered with Firebase, Google’s mobile app developer platform,
to power A/B testing on Firebase app experiences. Optimize provides the
measurement and statistical engine for Firebase users to run experiments on
Firebase features like Remote Config and Cloud Messaging.

Experiment Types

A/B tests, also known as A/B/n tests, let you test
multiple versions of the same web page and find the one that works best for
your users. In A/B/n testing, Variant A is the original and Variants B
through n each contain at least one element that is different from the
original. For example, Variant A may have a blue purchase button and
Variant B may have a red purchase button. The results of this experiment
will tell you which variant has performed the best.

Multivariate Tests

A multivariate test allows you to test two or more
elements on a page to see which combination creates the best outcome for
your site. By analyzing the interactions between the elements, Optimize
will help you find the best overall combination of elements on your page.

Redirect Tests

A redirect test, also commonly known as a split URL test,
is a type of A/B test where you test separate web pages against each other.
With redirect tests, the variants being tested are identified by the URL
instead of the element on the page. This type of test is most useful when
you want to test two very different landing pages or a complete redesign of
a page.

Visual Editor

The Optimize visual editor allows you to create a new variant of a page without
needing to recode your site each time.

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Easy WYSIWYG Editing

With our WYSIWYG (What-You-See-Is-What-You-Get) editor, you can quickly
and easily create variants of your web pages without any recoding — just
click to edit. In fact, the visual editor is so easy to use that even
non-technical teams can use it.

Helpful Diagnostics

To help ensure the success of your tests, visual editor diagnostics within Optimize will alert you to
potential problems before you ever click the “start” button.

Mobile Web Editor

The Optimize mobile editor allows you to configure mobile experiments for
users on the go. Switch between device models and screen sizes to ensure
that your site looks its best, no matter what device it’s viewed on.

Sophisticated Code Editing

More advanced users will enjoy the ability to edit raw HTML or add
JavaScript or CSS rules directly in the editor, allowing you to create even
more powerful experiences.

Targeting

Customize the site experience for each segment of your customers. With Optimize you
can choose which of your website visitors you want to be included in your site
experiment.

If you’re an Optimize 360 customer, you can customize your experiment to audiences that you’ve already
created in Analytics. This allows you to personalize your site experiences
for high-value customers, audiences that have shown interest in a specific
product category, or visitors that have converted recently.

URL

Optimize provides the flexibility to reach your users based on any aspect
of the URL. URL rules
let you run a test on a single page, a section of your site, or the entire
site, while query
parameters help you maximize the impact of your marketing, helping you
serve the right experience to each channel or ad campaign.

To find out if a targeting rule you've set will apply to a specific URL on
your site, use the Optimize
URL tester. Enter a URL of the relevant page and the tester will
immediately tell you if it is a match for your targeting rule.

User Attributes

With geographic targeting you can reach visitors from a specific
city, region, metro area, or country using the same rich geographic dataset
that’s used in Analytics.

Behavior targeting lets you deliver the perfect first
experience to new visitors or users who have arrived at your site from a
specific referrer. You can also customize site experiences based on a
specific browser, operating system, or device, to ensure the best
experience on every screen.

Reporting

Optimize uses Bayesian statistical methods to model the real-world performance of
your experiments and deliver more accurate results. And because Optimize reporting
is built on Analytics, you’ll be able to get a deeper understanding of your
experiment’s impact across your entire business.

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Experiment Summary

Clear, action-oriented experiment results in Optimize help you make smarter
decisions for your entire business. Find out if your new variant performed
better than the original and if a clear leader was found.

Improvement Overview

Compare the performance of your variants to your baseline for a variety of
objectives, like sales, clicks, or page views.

Objective Details

Get a better understanding of how each of your variants performed against
your experiment objectives. For each variant, you can see the total number of
experiment sessions, the probability that it will perform better than your
baseline, and the probability that it will perform better than all other
variants.

Optimize Reports in Analytics

Understand the full impact of your experiment by using your Optimize results
to segment your Analytics data. You can analyze how your experiment affects
new visitors, returning high-value customers, or any other user segment.

Experiment Management

Optimize has many built-in features that make it easier to manage all the
experiments you’re running for your business.

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Activity Log

The activity log keeps a chronological history of changes made in
Optimize. You can view any changes that were made to an account or container,
as well as when they were made and who made them.

Experiment Preview

In preview mode you can see how the variant you’ve created looks on
different platforms and devices before you start running your experiment.

User Permissions

Create and manage the roles and permissions of all your Optimize users. Choose from
administrator permission that allow users to manage the entire account or
enable view-only access.