O projecto Branding Places enumera quatro tipos de brand de locais:NaçõesNation Brands studies six verticals to determine the overall brand power of a specific country. Those six verticals include tourism, people, culture, investment/immigration, exports, and governance.

Estados(federais, como EUA ou Alemanha)Vital in attracting investment opportunities and tourism through the allocation of a nation brands overall brand.

CidadesAre important in attracting investment opportunities, tourism and creating a reputable name. Depending on the size of the city, city brands must be studied at both the local and international levels.Exemplo: Seul, Coreia do Sul