Some businesses often wonder if display campaigns are worth the investment. How about you ask yourself this: is your brand worth it? If you recall, your brand is the lifeblood of your company.

New findings from Lotame prove that Baltimore online display advertising is a worthwhile investment. According to their recent research, internet users are very likely to recommend a product after seeing a display ad online. Within this particular study, internet users first saw a display ad, and then the researchers asked them if they would recommend the product in the ad. The study found a "24% lift in likelihood to recommend a product among the exposed group" (eMarketer).

Which products were recommended the most? Entertainment-related products. Check out the stats below.

So if a consumer is probably going to recommend your product after seeing your display ad, could this recommendation influence other areas? You bet. Lotame's earlier research shows that "the boost in intent to recommend went hand in hand with a boost in other branding metrics" (eMarketer). When you think of other branding metrics, this could mean intent to view (again, entertainment), purchase intent, and so forth.

After looking at the Orthdontic Associates ad above, would you recommend their orthodontic practice to a friend? Why or why not? Is display advertising part of your internet marketing strategy? It should be.

About Alan Moore: Alan is an Internet Marketing Consultant with ReachLocal Baltimore. His mission is to help you increase your revenues and decrease unproductive advertising expenses through proven, online marketing strategies. He manages over $1,000,000 in yearly marketing budgets and has worked with local businesses, agencies and the US government. Give him a call at (877)655-3438 to schedule a free consultation.