"They've agreed to stay together for at least a year and transform their relationship into a business deal," says an insider. "Endorsement deals are already coming their way, and JoJo and Jordan are going to milk it while they can."

And we can't blame her. After former BachelorBen Higgins and his fiancée Lauren Bushnell landed their own reality TV show, JoJo stands to be even more successful.

"She and Jordan could potentially be the highest-paid couple from the franchise," notes branding expert David Johnson, estimating that they could earn as much as $10 million in the next year. "But they have to act now while the iron is hot."