As you’ll see from the graph above, most nonprofits report using Facebook to increase website traffic and get people to act.

They also found that a growing segment of Facebook users turn to the platform as a reference site. Not being on Facebook today is almost as bad as not having a website.

Download the Social Media Decision Guide

What you’ll really love about the Social Media Decision Guide is that it’s extremely easy to understand and digest. You’ll be led through a five-step process (that includes a bunch of amazing worksheets):