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Consumers today are bridging connections across the globe, resulting in an increasingly diverse international marketplace. As a result, global marketers are no longer stymied by emerging markets, and the opportunity to expand a brand’s global reach has never been more…

Brand Modernization Underscores Impact of Data on Growing Business Relationships Dun & Bradstreet unveiled a new brand purpose, values, tagline and logo as part of a major brand modernization effort. The company’s new creative expression and tenets are rooted in…

Tech is everywhere these days: In our pockets, our living rooms and even on the highways. Today, about one in five drivers aware of connected cars is already driving a high-tech vehicle. And as car manufacturers continue to introduce new…

81% of Global Executives Report that External CEO Engagement is Now a Mandate for Building Company Reputation 50% of Executives Expect that CEO Reputation Will Matter Even More to Company Reputation in Coming Years 77% of Executives Say that a…

Research released today from leading global public relations firm Weber Shandwick identifies that chief executive officer engagement and visibility is recognized as particularly critical to company reputation, according to 81 percent of senior executives worldwide. This new model of building…

Under the theme 'Make it Happen' Shell joined the celebrations of the International Women's Day in Abu Dhabi on 3rd March at the Beach Rotana Hotel. The event was held under the patronage and presence of Her Excellency Sheikha Lubna…

March 8th marks International Women’s Day. A day celebrating the accomplishments, achievements and the struggles that women have gone through. All around the world, this day represents an opportunity to honour women, while calling for greater equality. Helpling.ae as a…

Given the breadth of behaviors and preferences around the world, few threads bind consumers like money. It touches all of us, has massive implications on how we live and can dramatically alter someone’s life—both for the good and the bad.…

Australia’s largest home grown café restaurant launches its second branch in the UAE Hot on the heels of the its’ Abu Dhabi launch, Australian chain The Coffee Club has opened its doors in Dubai at the Wasl Vita Mall. The…