Translation: "Exhibition of Saxon artisanry and commercial
art, Dresden, 1896, The Old City"

"While the poster flourished in France, Germany was still ignorant
of it's elementary rules; advertisements were only dreary enlargements
of art-school productions, resolutely historical, in the purest style
of Bavarian renaissance The first poster worthy of the name did
not appear until 1896 for an exposition in Dresden: Die Alte Stadt
(The Old City) by Otto Fischer. For the first time the design is graphic,
the colours vivid, the lettering skillfully distributed. This vision
of a woman in regional costume in the foreground, with the old town
in the background, broke completely with the usual allegories"
(Weill p.95)