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This post is inspired by the following #backtothefutureday – what do you mean you haven’t seen Back to the Future? That pinnacle off 1980s film making – by Dan Snow on Twitter (@History_hit):

As soon as I read it, I knew exactly the places and times that I would go. Before I take you on a short tour of the history that I would visit, a quick note on time travel.

A lot of the responses Dan got were along the lines of: ‘I’d warn voters about the oil price crash following the Scottish Independence Referendum’; ‘I’d prevent the Great Wars’ (always amuses me describing them as ‘Great’, my Grandad fought in the Second and it wasn’t that great); ‘I’d kill Pol Pot.’ All tempting prospects, I will grant you, I’ve lost track of the number of times my wife and I have thought ‘If we could go back in time, get to the hospital sooner, would Tristan be with us today?’ Recent theories in theoretical physics have something to say about this.

In the Standard Model of Physics, Time Travel is allowed, at least in theory, if you create enough gravity you can force SpaceTime to bend back on itself and travel backwards in time along a Closed Time Curve (CTC), but inevitably you are going to run a high risk of creating paradoxes: banging your own Mum, killing your Dad etc these paradoxes, it is theorized, would lead to unfortunate things like the unmaking of the very universe, so not cool. For this reason it has always been suggested that Time Travel will always be impossible, even if technically possible. Stephen Hawkings famously threw a welcome party for time travellers on June 28, 2009, no one attended.

Last year, University of Queensland physicist Tim Ralph and PHD Student Martin Ringbauer proposed a new theory, that they partially tested suggesting that – as much as I understand it – Time has a built in anti-paradox mechanism born of Quantum Mechanics meaning you could go back in time, irrevocably change the past but return to the present to find nothing has changed. Any changes that you made, any paradoxes you create, may or may not endure in the multiverse but the present you will return to is the present you left. So there’s no killing Hitler (or your Dad), no banging your Mum to create the paradox of fathering yourself and, closer to home for me, no way to save Tristan’s life.

Kinda cool, huh? If you want to read more on that, here’s some further reading:

Anyway that’s not at all what this post is about, I just find it interesting. Here is, in Chronological order, the points of history that I would visit and why:

The Mystery of Potbelly Hill

In my earliest visit, I would take our time machine to the Southeastern Anatolia Region Turkey and the
rough period of 9130 BCE (Pre-pottery Neolithic A). On a mountain ridge rising out of a flat valley a group of Hunter-Gatherers are quarrying stone, huge quantities of stone. Why they are quarrying stone, what they used to quarry and why they began are not clear to us in 2015, but these hunter-gatherers will soon be using this stone to build a series of 20 stone circles consisting of at least 200 megaliths. I will drop in on these pioneers at 100 year intervals and watch the site become the first of religious sanctuary on the planet with successive generations continuing to build upon this site for 1000 years, until it is abandoned quite suddenly.

12 000 years after my first visit, the remains of this once mighty site will be uncovered by Klaus Schmidt and given the name Göbekli Tepe (Potbelly Hill). Since its discovery, the site has totally rewritten our understandings of when humanity moved from a more primitive hunter-gatherer existence towards society in a form that we can understand today. Excavations continue at the site and create far more questions than we have answers about its builders and the purpose of their building. You can read more about Göbekli Tepe here.

A meeting with the rubber people

Having left Turkey and the mysterious ruins of Göbekli Tepe, now buried by the very people who built and inhabited it for 1000 years, I would take our time machine to Central Mexico and the states that are now called Veracruz and Tabasco. Here, we find another culture closely related to the early hunter-gatherers that first established themselves in the region around 5000 BCE. We do not know what they called themselves but history has named them The Olmec, meaning Rubber People.

Often referred to as the mother culture of Pre-Columbian Central American peoples, everything you probably think came from the Maya – the concept of Zero; the Mesoamerican writing system; the Mesoamerican Ball Game; the Long Count Calendar (of 2012 conspiracy theory fame); and even the very building of pyramids – all originated with The Olmec.

It’s the pyramids that I’ve brought our time machine here to see, you see they simply don’t exist anymore, with the notable exception of La Venta in Tabasco. In the early 20th Century, oil was found in both states and our modern hunger for black gold would lead to the destruction of priceless archaeology and forever rob us of a more complete understanding of Olmec Culture.

I would walk the paths betweeen the first pyramids ever to be built in Central and South America and marvel at some of the finest artisans the world has ever known work their wares in precious Jades, Amethysts and Obsidians; take in a match of their insanely violent ballgame in one of the first stadia ever built for sport and follow them as drought and environmental change would force them to move from capital to capital abandoning their previous monuments, often ritually sacrifing the stone back to the earth in the process.

Finally, around 500 BCE, in the last days of the Olmec Culture, I would follow in the wake of their emissaries from the Olmec Heartland along their well trodden trade routes across Central and South America. Here I would bear witness as they continue to teach their advancements to the Maya, the Aztecs and cultures too numerous to name from Southern Mexico all the way through to the Brazilian Amazon.

Paying my respects to ‘Oriens’

Next for our travel through time, I would like to bring our time machine back to the UK and a Villa close to the Roman town of Mancetter about 1600 years ago. This one is different, closer to home, I’ve brought us here to pay my respects. We are here for the funeral of a Roman child.

A little girl, her name lost to history, embalmed using Frankincense and buried with the wealth of a noble lady. Laid to rest in a beautifully worked, lead-lined, coffin with jet bangles on her wrists beside the family villa where she had spent her short life. Her parents grieve beside her graveside, 1600 years separate us, their tears fall from my eyes. Their pain, is now my pain. Her name is Oriens.

I was there when Warwickshire County Council’s in-house Archaeology Team, Archaeology Warwickshire, opened the lead lining of her coffin for the first time in 1600 years. Filled with silt, all that remained of a child so loved: two jet bangles, a few teeth and some bone fragments, everything else lost to the acidic soil she was buried in. I remain very proud to have been involved in giving her the name Oriens and being able to help tell her story to the world.

I wonder if her parents would take some solace knowing that in 1600 years time their daughter would be remembered, that she would have a legacy stretching far beyond their own.

We won’t linger too long by the graveside, we have more to see…

Not all romance with Byron and the Shelleys in Switzerland and Italy

Next, I take our time machine to 1816 and the shores of Lake Geneva in Switzerland. where we are going to hang out with one of my favourite poets, Lord Byron, and some very notable friends.

To say we are joining ‘mad, bad and dangerous to know’ Byron at an interesting time in his life would be an understatement and a half. Having been the darling of English literary scene since the publication of the first two parts of Childe Harold’s Pilgrimage in 1812, Byron’s excessive lifestyle had finally caught up with him.

In the previous 6 months, He left/fled England following the rather public breakdown of his personal life. His wife Annabella had quite openly left him, taking away their daughter and was filing for a formal separation on the grounds that Byron was a lunatic who was involved in an incestuous relationship with his half sister Augusta Leigh with whom he was obsessed and that he had the unfortunate propensity for sticking his cock in anything that moved…all largely true. This is not even mentioning the fact he once tried to buy a 12 year old girl for £500. All these things came to a head, with his life imploding and debtors beating a path to his door, Byron decided a change of scenery was in order.

It was only a few months into his stay at Lake Geneva that Byron would meet and befriend fellow poet Percy Bysshe Shelley – another one of my favorites – and Mary Godwin who would be soon to marry Shelley. At the Villa Diodati by Lake Geneva in June, Byron, the Shelley and Godwin with 2 companions were kept indoors across 3 whole days where they would entertain each other by reading out loud German ghost stories and composed their own. From this literary play, Mary Shelley would form the basis of her magnus opus, Frankenstein – A Modern Prometheus.

Byron rarely stopped still for long and I would follow him from Lake Geneva to Italy, where he would stay until 1823, fall in love with Armenian culture and write prolifically both poetry and none-fiction whilst having numerous affairs with married women in various cities across the country. I would be there when he founded the Liberal Newspaper with Leigh Hunt and Shelley and present at his debauched dinner parties before the dream ended with the death of Shelley in a boating accident in 1822. Two short years later Byron would also die.

This is one of my favorite Byron poems:

WHEN we two parted

In silence and tears,

Half broken-hearted

To sever for years,

Pale grew thy cheek and cold,

Colder thy kiss;

Truly that hour foretold

Sorrow to this.

The dew of the morning

Sunk chill on my brow–

It felt like the warning

Of what I feel now.

Thy vows are all broken,

And light is thy fame:

I hear thy name spoken,

And share in its shame.

They name thee before me,

A knell to mine ear;

A shudder comes o’er me–

Why wert thou so dear?

They know not I knew thee,

Who knew thee too well:

Lond, long shall I rue thee,

Too deeply to tell.

I secret we met–

I silence I grieve,

That thy heart could forget,

Thy spirit deceive.

If I should meet thee

After long years,

How should I greet thee?

With silence and tears.

Sir Richard Francis Burton and the Hajj to Medina

From one legendary 19th Century shagger to another and now we take our time machine just a short jump forward to 1851 to join the company of one of my personal heroes: Sir Richard Francis Burton.

If there is ever want to feel like you haven’t perhaps done quite as much as you could with your life, take a look at what Sir Rich was known for: he was an explorer, geographer, translator, writer, soldier, orientalist, cartographer, ethnologist, spy, linguist, poet, fencer, and diplomat. He was known for his travels and explorations as well as his extraordinary knowledge of languages and cultures. According to some, he spoke 29 European, Asian and African languages. Yep, I definitely need to spend less time on social media.

I would join Burton on his most celebrated expedition, completing the Hajj to Mecca and Medina. Although Burton had spent 7 years in India and possessed a highly evolved and intricate knowledge of Muslim culture, this journey was best described as ‘batshit crazy’ even for him. At the time, few Westerners had ever completed the journey largely because if you were caught attempting to do so, even if by some miracle you could convince your captors that you were a devout Muslim they would, in all likelihood, kill you. Burton was an avowed atheist and despite being attacked by bandits en route, managed to complete the Hajj (affording him the right to bear the title Hajji) using a variety of disguises that would not have seemed out of place in a Baldrick ‘cunning plan’.

It is often noted by his biographers that on return from his Hajj and on rejoining the British Army, Burton took the examination to be an Arab Linguist…and failed.

I can highly recommend reading more about Sir Richard Burton and the wiki page is a decent start: Sir Richard Francis Burton it reads like someone who just got carried away making things up about themselves, only the vast majority of facts about his life are all 100% verified by contemporaries and if anything Burton was known for understating his achievements – presumably just to avoid all other humans feeling inferior.

So I hope you enjoyed my little jaunt through history.

What about you? Where would you go in history and why?

Remember: If you don’t like these thoughts, stick around, I have others…

When I was asked if I’d like to write a review of the second edition of MyPRStack – an open source publication aimed at simplifying and explaining the tools and practices that form the basis of modern PR and Marcomms workflows, all lovingly curated by Stephen Waddington (@Wadds) Chief Engagement Officer at Ketchum PR – I honestly did not know where to start. The reason for this is simple: its breadth and depth are as vast as its aspirations and ethos are admirable.

Split over 30 chapters and 120 pages, MyPRStack will introduce the reader to a huge range of digital tools – predominantly tools that practitioners can use totally free of charge (though some have more advanced enterprise versions that do carry costs) – with each tool explained by some of the best and brightest in the PR and Marcomms industry right now.

While on the subject of cost, you can download a digital copy of MyPRStack edition 2 right now and totally for free on the following link (It is also available in hard copy if, like me, you enjoy the owning of books). This is one of the things I most admire about MyPRStack, at its heart beats the aspiration to help make the industry better and more effective because in doing so we become more credible.

Learn from Rich Leigh (@RichLeighPR) on how you can Open Site Explorer to influence media and Blogger engagement; Agharad Welsh (@Welsh_PR) on using Talkwater to Steer through a crisis; Stella Bayles (@stellabayles) on using google trends to prove audience action; Tim Lloyd (Timolloyd) on getting real people to test your digital content…I could go on and this is one of MyPRStacks biggest strengths each and every chapter is a gold mine of practical information. MyPRStack is your guide to the free tools with practical advice that can make you better at how you do the day-to-day tasks involved in delivering brilliant campaigns, managing crises and measuring the effectiveness of what you do. There is not a single publication, that I am aware of, that comes even half-way close to delivering on that.

In the current climate of shrinking budgets for communication teams, especially for those working in-house, it’s unlikely that your manager is going to be able (or willing) to send you on 30 training courses to learn about these tools. MyPRStack exists so you, the practitioner, can take charge of your professional development and learn in a very accessible way from those who have trodden the path before you.

There are a number of tools explained that I was not aware of and/or tools I was aware of being used in ways I had simply not thought of. I’m still processing a lot of the learning from the second edition of MyPRStack, but I’m fairly confident in saying that I will improve as a practitioner from the things I am taking in.

As a practitioner, Wadds is fairly unique in straddling the, often huge, divide between the academic study of the communication disciplines and the practical delivery of PR and Marketing and his curatorship of MyPRStack reflects that. Whether you are a PR student, an academic or practitioner (and I agree with Wadds that the gulf should not be so vast as it is); whether you work in-house or in an agency; whether you work for a large organisation or are a solo-practitioner there will be something within MyPRStack that is for you. Personally I think it will be a long time before MyPRStack will stop feeling relevant and useful to our industry at large, but don’t just take my word for it, download your free copy today.

Also if you are interested in finding out more about how Wadds is trying to bridge the gap between PR academics and practitioners, check out his community of practice of Facebook.