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South Dakota Department of Tourism Joins the Float Lineup of the 2016 Rose Parade®

05/21/2015

PIERRE, S.D. – On Jan. 1, 2016, the Mount Rushmore state will join dozens of floral-clad floats, marching bands, equestrians and other parade entries as they make their way through the 127th Rose Parade presented by Honda. With more than 700,000 spectators and 81 million television viewers worldwide, South Dakota is guaranteed to make a lasting impression on a global scale.

PIERRE, S.D. – The South Dakota Department of Tourism’s summer marketing campaign is in full swing and already drawing attention from travelers.
The 2015 campaign theme is “My Great Place,” which was developed in partnership with Lawrence & Schiller Marketing and Advertising of Sioux Falls.
“The 2015 theme is a brand new campaign that allows the visitor to determine for him or herself what their great place is in South Dakota,&rdqou; said Jim Hagen, Secretary of the Department of Tourism.