It's not always about sports and performance at Nike. The swoosh travels through cultures, transcends the game, and stands as an immediately recognizable symbol in life and style. Whether it's the 1972 QS, a dress shoe with the soul (and sole) of a sneaker, or a limited shoe for charity -- like the Air Mag that Michael J. Fox introduced in Back to the Future II -- Nike has created items that don't always fit neatly into the boxes they've created.