According to Forbes and the Pacific Institute, the average American uses about 70 gallons of water per day while the average Gambian uses 1 gallon and the average European is somewhere in the middle.

We are letting faucets drip, pipes leak, baths run, and toilets lose water due to inefficiencies – all of these things in homes across the country are contributing to the 1 trillion gallons of wasted water each year.

It’s not easy to change our habits when we can’t physically see how they are affecting our daily lives. That’s why Ark Labs is using technology and water innovation to show each and every homeowner, business owner, and building owner how much water is being used in their space.

It will take each American being water conscious to reduce our water consumption and move us out of being third in the world when it comes to water usage, just behind China and India.