Toyota says the Prius C will get 53 mpg in the city, which it claims is the highest city fuel economy of any vehicle that is not a plug-in.

As is common with hybrids, its highway fuel economy is less favorable, at 46 mpg, giving the Prius C a combined rating of 50 mpg.

Based on the Yaris platform, the Prius C will be priced below $19,000 before destination charges.

It has a six-inch shorter wheelbase, is 19 inches shorter overall, and weighs about 550 pounds less than the standard Prius.

The hybrid operating system is similar to that of the standard Prius, except that the gasoline engine is of smaller displacement, 1.5 liters compared to 1.8 liters. Between the 73-hp Atkinson cycle engine and the hybrid motors, the Prius C has combined output of 99 hp.

The Prius C can be driven in battery-only mode for about one mile at speeds up to 25 mph.

The concept version of this car shown at last year's Detroit auto show displayed exuberant styling, but the production Prius C resembles a smaller cousin of the existing Prius.