Gone Adventurin' creating new paradigm of 'Business for Good' with B Corp certification

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Gone Adventurin'

Thursday 11 February 2016

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As of January 2016, local company Gone Adventurin’ successfully completed the rigorous process to meet the highest standards of social and environmental performance, accountability and transparency, evaluating how their practices impact their employees, community, the environment & their customers, to become B Corp Certified.

Unlike traditional corporations, Certified B Corporations are legally required to consider the impact of their decisions not only on their shareholders, but also on their stakeholders (e.g., workers, suppliers, community, consumers, and the environment). The performance standards B Corps meet are comprehensive, transparent and verified.

Certified B Corporations are leaders of a global movement of people using business as a force for good. There are more than 1,500 Certified B Corporations in over 120 industries and 40 countries with 1 unifying goal – to redefine success in business. So far there are only 2 other organisations that have achieved the B Corporate status in Singapore.

Gone Adventurin’ is on a mission to help companies #DiscoverPurpose - through integrating sustainability and social impact into a profitable & core part of business. They saw the opportunity to create the business when it was discovered that Brands with a clear purpose to improve lives outperformed S&P500 by 400%^^ They do this through Engaging Employees, Inspiring Communication and Innovation. It’s a combination of an Advertising, Talent & Social Innovation Agency.

“We had to create a new industry, because what we wanted to do didn’t exist yet! We saw a real problem with GenY wanting to quit their jobs, Companies struggling to communicate the good they do, and companies not being able to innovate for a better future - so we do all three under one service!,” said Jacqui Hocking, co-founder.

“We hope by bringing in National Geographic explorers to Singapore, more young people will be inspired to find a real Purpose within their careers!,” commented Paula Miquelis, Gone Adventurin’ Project Manager for NatGeo LIVE.

Having already done projects in over 9 countries in Asia, connected to thousands of non-profits & social businesses, their clients so far include InterOil, Standard Chartered Bank, Unilever, NTU, the Mazars Group and one of Singapore’s oldest family business; BP de Silva. For co-founder Ashwin Subramanian, who quit his job in Banking to pursue Gone Adventurin’, “It’s a dream come true!”

With their new B Corp certification, they are hoping more local business will follow their lead and start using business as a force for good.