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Oregon State’s Trademark Licensing Program works to promote and protect the use of the university’s name and logos. By licensing high quality and tasteful products, the Trademark Licensing Program strives to enhance and elevate the image of the university while creating better brand awareness in the retail market. The program further seeks to build an Oregon State community through the active engagement of Beaver Nation. Students, faculty, staff, alumni and fans directly support the university and its efforts by purchasing officially licensed merchandise.