T-Mobile's New Data-Talk-Text Pricing Starts At $40

A month after announcing it will allow customers to "stash" data they don't use so that it can be tapped when needed, T-Mobile unveiled a new prepaid pricing structure, starting at $40 a month, for unlimited data, talk and text and 4G LTE

The new plans go into effect Jan. 25. In a statement, Chief Executive John Legere said the wireless carrier will continue to "break the rules and give customers better choices."

T-Mobile, the fourth largest wireless carrier behind Verizon, AT&T and Sprint, has been ramping up competition with its larger rivals with a series of "Uncarrier" announcements that have left the others scrambling for more competitive plans. Among other things, T-Mobile has dropped overage fees and eliminated roaming fees for overseas travelers.