Sky launches digital assets platform

Sky is launching the Sky Editorial Asset Centre, a new digital asset management platform, to enable easier sharing of its enormous stock of still images for commissioned and acquired shows and movies.

The platform has been created by multi-channel publishing experts, Evolved Media Solutions, using software firm Woodwing’s digital asset management (DAM) system, Elvis, as the basis of Sky’s platform, but customised to Sky’s own unique needs.
Sky briefed Evolved Media Solutions to create the Sky Editorial Asset Centre (SEAC) having identified the time being spent every week on servicing hundreds of requests for images by telephone and email. In addition, it had found that there was inconsistency (and sometimes inaccuracy) with the images being used to promote its TV programmes and movies both internally and externally – in the media, for marketing and advertising campaigns, on its website and across the company’s electronic programme guides for different services (e.g. Sky and Now TV).

Michele Swaine, Transformation Director at Sky, says, “It’s great to offer the Sky Editorial Asset Centre to our staff and external partners – we’re already getting positive feedback from those using the new platform. Quite simply, it will transform the consistency, availability, accuracy and delivery efficiency of the millions of images we use to run and promote our business.”