With so many opt-in email lists out there, you really
need to come up with a hook to attractive subscribers.
It needs to have something special or different. It could
be something you offer inside every newsletter issue,
like interviews with experts. Or the hook could be a
unique incentive that website visitors can take advantage
of immediately when they sign up.

Here are 3 ideas you can use for your own sites, or use
as inspiration to get you thinking a little outside of
the box:

* Build an Opt-in Email List by Creating a Private Members
Only Site or Section

Create a private website and have people sign up to get
free, immediate access. For example, you could say,
“Subscribe to our free e-zine and get free access to our
private membership web site!” You can choose to have them
receive a username and password every time they want to
login, or you can just provide a link to the site in your
welcome email.

Your private members only site can be as big or as small
as you want. Some of the things you can include inside
are: reports, software, articles, ebooks, etc. Inside the
site, you can advertise your affiliate programs, as well.
And you can follow-up to let them know about updates, new
products they might be interested in, the latest news in
your industry, etc.

Instead of offering a free ebook (or a whole package of
them) like most everybody else, promise to give your
visitors something they can hold in their hands if they
give you their contact information.

For example, you could say “Subscribe today and get our
new report mailed to you via First Class.” You could
print out your report on standard 8 x 11 sheets of paper,
fold it up, put it inside an envelope, and mail it off.

Or you can offer a tips booklet and mail it to new
subscribers. Or you can create your own CD full of
information targeted toward your market and mail that.
Or if you have a wholesale supply of a product of
interest to your subscribers, then you can send one to
each new subscriber. The possibilities are only limited
by your imagination.

Follow-up possibilities include: articles (your own or
written by others), tips you pick up, news in your niche,
reviews of products or other interested, related
websites, etc.

* Build an Opt-in Email List Through a Contest or
Sweepstakes

Hold a free contest or sweepstakes at your website where
they must give their contact information, including their
email address, to enter. Make the prize something that
your niche market will be interested in. Otherwise,
they’ll never want to enter.

If you already have an ezine up and running, you could
offer free automatic entry for new subscribers. For
example, you could say, “Subscribe to our free newsletter
and get automatic entry into our contest.” You’ll also
want to retroactively include current subscribers.

You can announce the winner(s) at the end, as well as
send any new contest announcements or product
announcements. Or you can make this an ongoing contest,
where you give away the same thing to one (or more) lucky
people every month. That way you’ll entice many
subscribers to stay on your list.

You can find niche products to give away through
wholesalers or drop-shippers. Or you can create it
yourself.

Once again, you can follow-up with tips, articles, news,
new product announcements, or just an announcement of
each monthly winner(s).

Hopefully, now I’ve inspired you to take some action or
encouraged ideas of your own with these tips. Any idea,
the more popular it gets, requires you to think outside
the box every now and then in order to be effective.
Building an opt-in email list is no different. And with
newsletters and ezines saturating the internet day by
day, you need to offer something a little different to
make them want to sign up to yours. Or you’ll just end
up getting left behind.

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