How to manage social campaigns

How to Manage Social Media Campaigns

As technology continues to advance at an unprecedented rate, more and more of us are recognising the importance of embracing the digital world and the wealth of opportunities it can bring.

From generating leads to creating user-generated content, social media platforms such as Twitter, Facebook and Instagram provide the perfect opportunity to reach out to and connect with your customers around the world.

With this, comes to opportunity to create highly focused social marketing strategies and campaigns, designed to optimise results, achieve your business goals, and ultimately, expand your digital reach.

However, if you’re unfamiliar with the digital world or simply find creating and managing a social media campaign a daunting task.

As social media experts based in Leicester, we are often approached by clients who simply don’t know where to start when it comes to social media management. So we’ve complied a list of some helpful tips that will allow you to effectively managing your social campaigns…

Understanding Your Audience

When it comes to social media management, it’s vital that you understand your audience if you stand any chance of connecting and engaging with them.

Think about your audience’s demographic as well as their mindset, interests, and even their behaviours – this will allow you to connect with them in the digital world using content that they will find interesting and engaging.

Connect and Engage Frequently

Social media allows you to connect and engage with your target market, 24 hours a day, 7 days a week, not only in the country in which your business is based, but in all corners of the globe.

With this is mind, it’s important that you recognise the importance of uploading content frequently and expanding your conversion. So, rather than talking soley about your brand, services, products, and culture, broaden your conversation by talking about topics that your customers can relate to and engage with.

Remember, it’s important that all of the content you share is highly targeted in order to optimise engagement – just because you post content, doesn’t necessarily mean that your target audience will consume it!

Expand Your Reach

At the same time, you need to give your content the best opportunity of being seen in order to optimise its value.

Ask yourself, what other channels and platforms can you use to make your content more sharable and visible? Does your audience use any social media platforms that you aren’t currently using and you could interlink to any of these platforms?

All these factors contribute to the success of your social media campaign and are important to consider when you’re managing your social campaigns.

Measure Success

Taking the time to evaluate and measure the success of your social campaigns is vital. After all, how else will you determine the aspects that have worked and the areas that haven’t been so successful?

But how do you measure the success of a social media campaign? Performance is measured using five important metrics: Awareness, Consumption, Engagement, Actions, and SEO Impact.

Using these components, here’s what you should be looking for when measuring the success of your campaign.

Consumption – this involves looking at the number of clicks, referrals and visits

Awareness – this looks at impressions, mentions, and reach

Engagement – success is measured using likes, shares, and first time visits

SEO Impact – Search Engine Optimised content can significantly increase the chances of your content being seen by the right people

Actions – this looks at how many sales/leads have been generated as a result of the content you have shared

So there we go – a few top tips for managing your social media campaign effectively and successfully. Of course, that’s just the tip of the iceberg!

GET A FREE PPC REVIEW

Simply fill in your details below and we’ll be in touch with a full SEO report on your PPC opportunities.

Name*

Email Address*

Phone Number*

Website Url*

Message*

Please type the characters*

This helps us prevent spam, thank you.

This field should be left blank

GET A FREE WEBSITE AUDIT

Simply fill in your details below and we’ll be in touch with a full report on your website.

Name*

Email Address*

Phone Number*

Website Url*

Message*

Please type the characters*

This helps us prevent spam, thank you.

This field should be left blank

GET A FREE SOCIAL MEDIA REVIEW

Simply fill in your details below and we’ll be in touch with a full report on your social profiles and marketing.

Name*

Email Address*

Phone Number*

Website Url*

Message*

Please type the characters*

This helps us prevent spam, thank you.

This field should be left blank

GET A FREE SEO REVIEW

Simply fill in your details below and we’ll be in touch with a full SEO report on your website.

Name*

Email Address*

Phone Number*

Website Url*

Message*

Please type the characters*

This helps us prevent spam, thank you.

This field should be left blank

GET A FREE SEO REVIEW

Simply fill in your details below and we’ll be in touch with a full SEO report on your website.

Name*

Email Address*

Phone Number*

Website Url*

Message*

Please type the characters*

This helps us prevent spam, thank you.

This field should be left blank

This website uses cookies to provide you with the best browsing experience.

Find out more or adjust your settings.

Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

disable

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.