Apple is finally selling its newest smartphone, the iPhone 5, outside traditional operator channels. Now you can get the iPhone 5 factory unlocked in the Apple Store.

It seems Apple’s supply of the iPhone 5 is finally keeping up with the demand — or demand is lower due to the Android competition. And now you can get the phone without the hassles of a carrier contract.

To get one, go to iPhone’s 5’s page on the Apple Store and choose a color — black or white. Then scroll past the prices for the smartphone with a wireless service plan and click “Or get iPhone unlocked and contract-free”.

Then you’ll see the prices for the unlocked iPhone 5. Of course you’ll end up paying more upfront for the unsubsidized phone.

According to the Apple site, the unlocked iPhone 5 includes the same features as the on-contract phones, but without being committed to a contract. It can be activated and used on supported GSM networks in the US, but not with CDMA carriers. It also says that it’s the best option if you travel abroad frequently.