Have you ever noticed how people shy away from the word "vagina"? It's almost treated like a swear word—not, you know, like the name of a body part that almost 50 percent of humans on the planet have. Literally, a congresswoman was barred from speaking in 2012 because she said the word "vagina" while talking about abortion rights. And a middle school substitute teacher was fired this year for using the word "vagina" in a discussion about Georgia O'Keeffe's artwork. (If you haven't seen O'Keeffe's artwork, check it out here—you'll see pretty quickly why "vagina" was relevant to the conversation.) Thankfully, a new campaign called Legalize V is trying to break the stigma around the totally non-offensive word. The campaign released an on-point video this week that explains how ridiculous it is for people to censor the word "vagina." In the video, each time a woman says "vagina" it's bleeped out, just to prove the point.

"When did the anatomical term for a woman's reproductive organ become vulgar and taboo?" Sheryl Kinsberg, an ob/gyn professor, asks in the video.

The main argument from the campaign: The more people say "vagina," the more we can normalize the word. Then, we can have a more open dialogue about sexual wellness and intimacy. I'm happy to say that here at SELF, we do not shy away from the word "vagina." We have a whole page of vagina content to prove it!

At the end of the video, the women ask viewers to help them "Legalize Vagina." Obviously, the term isn't "illegal," but their point is that we need to stop policing the word. There's literally billions of vaginas in the world—let's stop coyly calling them "vajayjays" and make "vagina" great again (sorry, had to!).