Description

- The Social Media Bible Hit #1 on Amazon! -
- The Fusion Marketing Bible, published by McGraw Hill hit #3 on Amazon! -
- Featured in New York Times, Entrepreneur Magazine, PC Novice, INC. Magazine, CFO Magazined -
- Creator of the “First Computer To Save A Human Life” as coined by Steve Jobs, Apple -
- Fusion Marketing and The Safko Wheel Marketing Toolkit has been accepted by the US Patent and
Trademark Office as patent pending-

Lon’s Amazon Best Selling Books

The Social Media Bible The Fusion Marketing Bible

What Will You Learn by The End of This Course

- Understanding all of the available tools and knowing which ones to use the most effectively
- Understanding terms such as “the fundamental shift in power”, “link love”, “Google Juice” &“What the SEO advantages are to blogging?”
- Using QR codes and mobile marketing, “segmenting”, and “day parting” to achieve a 35%email conversion rate
- Explore in-game advertising, virtual worlds, and video marketing
- Learn about Fusion Marketing as next generation of marketing that brings together traditional marketing, digital marketing tools and social media into one tool
- Understanding Fusion Marketing as new concept of “Interconnecting” that it has been acceptedby the United States Patent & Trademark Office as “Patent Pending”
- Looking at all of your tools, campaigns, objectives, and conversion strategies first in two dimensions, then taking your entire marketing strategies into the world of three-dimensionsusing Fusion Marketing

Testimonials

“Mind-blowing! Miss it and you are derailed! The speaker and the content were the core strengths of the event. “Suwandee Chaiwarut – Advisor, Food & Drug Administration (FDA), ex Director of Marketing for Red Bull

“Simply out-of-this-world! A world class speaker who really knows his knowledge. He was capable to share his own real life experiences and he was very engaging. The topic given was relevant for the current business & marketing paradigm. Continue providing similar quality workshop, engage caliber & high profile speakers like Lon Safko. Kexxel Group is really efficient in follow ups and responses.”Yee Meng Queen – Product Manager, Merck, Sharp & Dohme

“It was an insightful session! Lon is very knowledgeable in this area, thank you! The content of the training sessions was the main strength of the event. Lon should come to Nestle and run this session again! Thanks for bringing a great speaker in this area, Kexxel!”Ng Boon Siew – Brand Manager, Nestle Products

"Lon was fun! He gave examples of case studies; the way he delivered it was easy to understand which makes him different from other trainers. He delivers it very effectively which made me look forward to his classes every day. It was my first training with Kexxel. The event was well organized, coordinated very well and the staff has been really friendly. I have no complains, keep up the good work!”Ahmad Nasyami Mihat – Marketing Manager, Honda

“Lon is energetic and passionate. He takes the complex and tricky world of digital and simplifies it so it can make sense to everyone. This course is a great introduction to people who are not familiar with digital media.”Maysoun Hanna – Strategic Planner, Leo Burnett

"He is a fantastic presenter, he is very engaging, positive and funny which makes the course interesting. If you are not from the marketing field, this will be a good 101. If you are not from the digital field, this is a very good session where you can have a schematic over what kind of tools is available and even know the downright definition of it. It is almost like a crash course to learn more about digital and social media. It was a nice 2 days course, thank you for organizing.”Wynn Chew – Vice President of e-Business, OCBC Bank Malaysia

Who Should Attend?

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Save up to 50% from in-house courses!

You may wish to consider having an in-house course delivered locally on-site if you have a number of participants with similar training needs. This course can be customised to fit specific requirements. For more information about IHT kindly send your enquiries to
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