Dean of Admissions and Financial Aid William R. Fitzsimmons ’67 said he attributed the 4.6 percent increase in the number of applicants in part to targeted recruitment aimed at students who might not otherwise consider Harvard, through student and alumni-led programs such as the Harvard Financial Aid Initiative and Undergraduate Minority Recruitment Program. According to a press release, close to 25 percent of this year’s applicants received an application fee waiver because of “financial hardship.”

Fitzsimmons also said headline-grabbing donations to Harvard from former Microsoft CEO Steve A. Ballmer ’77 and hedge fund magnate John A. Paulson increased Harvard's visibility and could have factored into the application increase.

“All of this helps gets the word out for us, not just around the country but also around the world,” Fitzsimmons said.

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The increased number of applications was accompanied by deepening interest in a variety of academic areas. Director of Admissions Marlyn E. McGrath said in a press release that applicants interested in studying the humanities had increased by 7.6 percent, continuing an upward trajectory.

“In some ways, you could argue we’ve been doubling down on the humanities in the past decade or so,” Fitzsimmons said, adding that recent admissions presentations and online information for applicants have highlighted Harvard’s strengths in those fields.

“Too often people are worried too much about what that first job will be after graduation and not enough about being educated broadly,” he said. “We think the humanities are vitally important for everybody.”

Fitzsimmons added that increased resources at the School of Engineering and Applied Sciences—which was renamed for Paulson last year after he donated $400 million to establish the school’s endowment—as well as the accomplishments of former Harvard students in the tech industry, like Ballmer and Facebook CEO Mark E. Zuckerberg, provide “a very persuasive set of possibilities” for students contemplating careers in engineering and computer science.

While applicants’ stated academic interests changed, the minority racial and ethnic composition of the applicant pool barely budged from last year’s numbers: 21.1 percent identified as Asian American, 12.2 percent as Latino, 10.6 percent as African American, and two percent as Native Americans and Native Hawaiians. The gender composition of the applicant pool was split nearly even, with women making up 49.3 percent of this year’s applicants.

“There is intense competition for top students of all kinds, including minority students,” Fitzsimmons said. He called Harvard’s efforts to recruit qualified minority students “very aggressive,” but added that many other colleges and universities do the same.

“If everybody is doing that every year, it’s hard to move the needle very far in one year,” Fitzsimmons said, adding that the more diverse “alumni and alumnae” the College graduates, the more likely they will help recruit and interview applicants to future Harvard classes.