Solveiga Pak_tait_

Bump Mark

Bump Mark is a food expiry label which reacts to environmental conditions around it and uses a calibrated biological substance which tracks the decay rate of the food inside the package. It is a tactile solution, so the condition of a product can be accessed by the swipe of a finger.
The project aim was to design accessible expiry information for visually impaired consumers, but this also means that it can improve the experience for everybody. In-depth interviews were conducted with expert users and most of the development of this product was in refining the accuracy of the bio-reactive mechanism and also focused on creating a human-centred solution. However, this is not just the end of a project, but possibly the start of something new. It is about time that our expiry dates got smarter.