YouTube consumerizes live streaming content delivery

August 15, 2013 - 11:47am

YouTube is already one of the major players in delivering video content to consumers via IP. The free streaming content platform has afforded users access to a wealth of content, be it music videos, silent movie clips or "how-to" demonstrations. It's given numerous would-be auteurs the chance to offer their work to the world, in addition to offering established brands a platform to diversify their message and interface directly with consumers. The company has previously made forays into live video broadcasting - the recent live stream of Chicago's Lollapalooza Music Festival is a good example.

Most of these broadcasts have been in conjunction with other organizations, as in the case of Lollapalooza, or ceded to tentpole events by the most popular channels. Now, they are diversifying their options even further, offering live streaming capabilities to any user with more than 100 subscribers, wrote TechCrunch contributor Frederic Lardinois. The previous benchmark required for live streaming services was 1,000 subscribers, but reaching 100 isn't all that difficult. While budding filmmakers are likely to continue making videos with their computers, it's possible that broadcasters will increase their presence.

To do so, broadcasters will need video transport solutions that can transcode between video signals without a loss of quality. Hardware like modular receiver decoders and live streaming transcoders will be necessary to the process of converting multiple broadcast signals into IP-friendly streams. It will mean that broadcasters will have to pay more attention to Web programs like RTMP, Apple HLS and Adobe Flash, which most current YouTube videos are streamed through.

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