The strapline ‘The Beauty Revolution: No norm is the new norm’ is written in bold capitals – but some feel this message doesn’t come across quite as well as planned.

There are suggestions that Ashley has been forced to pose in a certain way, due to the fact that she’s the only girl to place her arm on her leg.

Tweets include: ‘This makes me so sad. Even though Ashley Graham is rising as a plus model, @voguemagazine still has her cover her thigh fat with her arm,’ and: ‘lmao @ ashley graham being the only one with her arm down to cover up her thigh. Tell me I’m wrong. #comeonnow #REALsubtle.’