15 Haziran 2011 Çarşamba

The functions and purposes of SEO services and Website Marketing

SEO services history has its earliest roots with Gerald Salton in the 60’s when his team at Harvard and Cornell University created and understood the need to be able to use an information retrieval system, which they named ‘SMART’. ‘ARCHIE’ (shortened from ‘Archive’) followed this in the 1990’s with a much more tailored approach to search. Archie used a query method that combined a script data gatherer with a regular expression matcher for retrieving file names, which enabled it to build up a database of web filenames that it could then match to a subsequent user query.

Some of the search engines that have tried since Archie, e.g. Lycos, Looksmart, Inktomi, Aliweb etc… have either been merged into bigger organisations or have simply disappeared. Google is still and has been, the main player in the search engine arena since its inception in 1998 - however Microsoft are now taking this seriously with the advent of the purchase of Yahoo and their new Bing service.

Big G continues to refine its algorithm, which it uses to determine a websites relevance to the user search, so that it can follow its message of making a rapid search as relevant as possible for the user . As a consequence, companies realised that being on the first page of the biggest search engines meant more people accessing their website which in turn means more sales of the products and services that were being offered.

Good SEO means website presence and good Website Marketing means more sales.

The Internet marketplace is the place to be - no doubt Yellow Pages would testify to this. Time, convenience and relevance are some of the most important factors for today’s searcher with relevance being the key for the search engine. Today, more and more people are using the search engines results to help guide their decisions, the website style important but how it is used,speed and ease of communication,and calls to action, are key factors in the sales process.

So what happens when a user lands on your website?

Well the main goal, generally, is to get the user to acquire some of your goods or services , have a think about what you do when you buy something in a shop for example. The outlet generally:

a) Show their wares

b) Make it easy for you to get info on them (ask an assistant / maybe compare options)