Social Media

MySpace: World Domination in 2008

It seems MySpace realizes the key to its continued survival is foreign markets, and that's exactly what it aims conquer over the next year. Expansion to India, Russia, Poland, South Korea and Turkey is imminent, the company says, as the core US market turns to hot young upstart Facebook.

Starting this month, MySpace is prepping country-specific versions of itself for foreign markets all over the world. Countries where Internet connections are slower (India, parts of Latin America), they will build an iteration that is streamlined and won't load video automatically. In countries such as South Korea, which has higher speeds than the USA, and heavily favors blogging, MySpace will launch itself more as a blogging platform than the traditional social network. The most interesting launch has to be Turkey where they are so unfamiliar with social networking, they will include on-site tutorials to train users.

As MySpace continues to fight Facebook in almost all the markets, and is even being beaten by them in some, they are trying to break into these markets and quickly and early to secure their foothold. It is expected these new countries won't bring in very much revenue for now, but they are essential to their long-term global strategy.

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