Definition: Localization (sometimes shortened to "L10N") is the process of adapting a product or service to a particular language, culture, and desired local "look-and-feel". It is not simply a case of translating instructions and text on packaging into the language of the intended country; it is a way of marketing the product to the target audience of the country. Localization integrates the product into the both the language and the culture of the intended country.

Demand and Market: With the world economy's globalization, more and more products and services need to be localized into target languages to meet local customer's cultures and customs, so that the target market shares can be maximized.