Websnare's Blog

Is your company ready for a new design? There are a few reasons that you need a new logo:

Your logo was a do-it-yourself project.

If you created your logo, it may be time for a professional to step in. Companies have become very successful by emphasizing design. As a result, there are increased expectations of design. Are you receiving compliments on your logo?

Your logo isn't as appealing as your competition's.

Look at your competitions' logo designs. If they look more engaging or captivating, then it is time for a change. A good way to gauge this is to compare your social media following to your competitors'. If they have more followers, it may be time for a new design.

Your logo is too complex.

I have mentioned in previous blogs that the growing trend in web design is the simplification in design. If you have gradients or drop shadows, these techniques are somewhat dated and difficult to tranlate across different mediums. Choose a simple logo design that utilizes up to three colors and has a flat matte look. Can it be used in a transparent form as a background and still be recognizable?

Your logo doesn't adapt well to modern media.

It may have looked great in front of your store 20 years ago, but is it optimized to work well on a website or on social media platforms such as Facebook and LinkedIn? Can the logo be sized up or down and still be readable? Does it look good in black and white? Can you derive an icon from it? Does it make an appealing button for a mobile app?

Your logo doesn't represent your current business.

Many businesses evolve over time. They could have started with one product or service, then diversifed into a myriad of other things. When looking at your logo, does it accurately represent what you are offering?

Websnare has experience in logo design and branding that tailors to the core of what your business represents.

Responsive design is now a necessity for web design. Responsive design means that a website functions on desktops, tablets, and mobile devices. With over 200 possible screen sizes in 2016, it isn’t difficult to understand why responsive design has driven the high end of website cost upwards. The necessity of having a website with responsive design is one reason for the widening gap between the highest and lowest possible costs for a website.

Although responsive design has driven the high end of website pricing up about 20%, it is definitely not something that companies can afford to skimp on. This ensures that visitors experience their website more efficiently, increasing the cost of a professional website, but also increasing their potential for reoccurring customers.

It pays to spend the money to have Websnare create or redesign your website. While free tools can be useful, you are more likely to get a better, more reliable website if you pay to hire a professional web design company. Websites built on free tools often lack a unique identity because free templates usually only allow a certain extent of customization. Websites using those tools may have no brand identity or may have trouble attracting traffic. When it comes to web page cost, cheaper isn’t always better. In this case, you have got to spend money to make money!

How easy it is for the user to find what he/she is looking for on your website determines how effective your website is. When it comes to measuring the effectiveness of a website, following things are evaluated:

Are users able to obtain an objective or complete specific actions via your website?

Are they able to find their desired information, activity or destination on the site?

If the users are unable to attain the objective, what are the barriers encountered? Can you get rid of these barriers to make it possible for users to perform the job on the site?

Once the effectiveness of your website is determined, it’s time to evaluate how efficient it is. You need to check whether your users are able to perform the desired actions accurately or not:

How rapidly users performed the desired task on your site?

How many steps were involved in completing the task?

Were there any elements that prevented your users from accomplishing the task? If so, what were they?

To maintain the efficiency and conversion of your website, it is important to attract the same visitors. Repeat traffic can not only help your website get on top of the Google search engine results page but also boost your conversion rate drastically.

However, when looking for some information on the search engines, there is always a looming possibility that visitors find your website on the search engines, and they may like it and want to visit it again. Therefore, to ensure that they visit your website again, it is important to have a keyword associated with your website’s visibility on the search engines memorable enough to enable them to find your site again.

According to an article shared by Fortune, Facebook drives more traffic than Google. The latest traffic estimates of traffic analytics firm, Parse.ly, shows that social media platforms including Facebook drive 43% of the traffic while Google accounted for only 38%. The statistics clearly shows how useful social media network has become for the growth and success of a website regardless of its type and size.

So instead of just focusing on bringing your website’s on the top page of the Google, integrated major social media sharing buttons to pull millions of visitors towards your website.

One of the most valuable ways to tie search data to social is to understand the keywords that drive traffic to your site. If you know how people are finding your business, you can learn how to promote it.