Email Marketing: 5 Reasons Why You Should Be Doing It

Some marketing gurus might tell you that email marketing is old and outdated. But this is not entirely true. With more people being connected to the internet today, email marketing has never been better. To get started, all you need is a good email marketing tool like Infusionsoft. Through email marketing, prospective customers provide their email addresses where they are sent links probing for market information, subscriptions or purchases. Below, discover the numerous advantages of this marketing technique.

You can reach more people

Forget the fact that almost everyone today has an email address, if not several. Email marketing also allows you to reach more people because it’s more practical in terms of mass outreach. Look at it this way, by phone, you can only call so many people in a day, say a hundred. Via email, however, you can contact thousands or tens of thousands of people. All it takes is a single click. This is just but one reason why people are still buying Infusionsoft and other email marketing tools today.

You can get referrals and develop a larger customer base

Apart from reaching prospective clients directly via email, email marketing allows you to maximise or boost your efforts through referrals. That is, the people you contact can refer other potential clients and multiply your leads exponentially. This allows you to get a very high ROI for your efforts. As any UK Infusionsoft expert will tell you, if everyone you contact can just refer you to one other person, you can double your leads overnight.

Not as annoying as cold calls

Let’s be honest, cold calls can be annoying. Almost everyone hates to receive a random unsolicited call from a telemarketer. Emails, on the other hand, are not as annoying. While as people will not condone receiving a single cold call a day, they might not be so bothered about receiving one or two marketing emails. There’s, therefore, a warmer reception for emails which makes the uptake higher in terms of purchases and registrations.

They allow the recipients to purchase in their own time

Another great thing about email marketing is that it allows the recipients to read or respond in their own time. This could be one reason why emails are better received as compared to phone calls in regards to marketing. The difference is clear to see. When one receives a marketing call, they have to answer it there and then. But when one receives a marketing email, they can open, read or respond to it in their free time. It’s therefore not a bother.

They have no expiry date

Another reason why you should be practising email marketing is because they have no expiry date. There is no limit to how long an email remains viable after being sent. You will still find people responding weeks and months after. Some of these customers will be new clients and others will be repeat business. It’s like a recurring benefit that you do not expect but one that is very welcome.