Pharrell Williams was also an early investor in the company, as were WME’s Marc Geiger and mega-producer Rick Rubin, which has raised a total of $15m to date.

Similar to European start-up Peex (which additionally enables listeners to create their own mixes), the Mixhalo app allows fans to listen through headphones to audio direct from the soundboard – ie the mix artists hear in their in-ear monitors – rather than through speakers, for improved sound quality.

“Mixhalo envisions a world where everyone experiences great live audio, regardless of their seat or ticket cost”

The platform also allows artists and concert organisers to offer multiple mixes for a single concert, or feeds from multiple festival stages, allowing users to tailor their concert experience to them.

Mixhalo CEO Marc Ruxin says the company is “definitely solving a problem in music that people don’t realise they have”, comparing it to watching television in the pre-HD age. “Now, sports that’s not in HD looks crappy,” Ruxin explains.

Ruxin tells TechCrunch he is currently focused on music and sports, but is also open to other working with other sectors, as the technology can also installed in, for example, a theatrical musical with “no technical tweaks.”

“Mixhalo envisions a world where everyone experiences great live audio, regardless of their seat or ticket cost,” comments Ruxin. “We are democratising sound at live events.”

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