NEWS

U Kimura, known as the most pinkest creator, teamed up with a Kawaii themed “Kawafest” and a Harajuku-fashion magazine “KERA”’s official store “KERA SHOP”. Its collaboration event was held in mid-March at Shinjuku.

“If you quit Kawaii, it is as same as being dead.” – U Kimura’s latest brand, “KawaiiHoric” sets this slogan, and “the eternal Kawaii clothes that jump over age and gender” is its concept.
The brand is for the every Kawaii lovers all over the world regardless of the gender.

This Kawaii-based clothing line also includes many “Japanese-Otaku” elements that U Kimura loves, such as “Yuri”, “BL (Boys Love)”, “Chunibyo ( a Japanese way of saying a self-conscience stage in puberty)”, and so on.

The whole point of her coordination is the rabbit ears. The veil makes it not too childish and creates a little mature and sophisticated Lolita coordination.

彼女のコーディネイトのポイントはウサミミ。ベールが付いているので子供っぽすぎず、ちょっと大人で気品があるロリータコーデになりますね。

This One Piece Dress got its Birthday candle sticked into a bear and it emphasizes the spooky and cute style.

ワンピースはクマにバースデーのろうそくが刺さっていて、コワカワ（怖くてカワイイ？）をさらに演出。

U says that launching a new brand was a “continuous struggle”. She would draw the design until seven in the morning, sleep for two hours and go to the modeling work. Her right hand would not move at one point for writing so many designs. She says that this day after day of trouble was like riding a roller coaster.