CASE STUDY

JLF Architects

The rebranding of an award-winning architecture firm with a collaborative team of creative professionals.

Learn more about this project

ABOUT
JLF Architects is an award-winning architecture firm based in Bozeman, MT specializing in luxury properties across the US. Each design is a collaborative project between the client and the design team to build a “dream home” inspired by place, with a relentless commitment to craftsmanship and integrity.

CHALLENGE
JLF Architects worked with Creative Curiosity to discuss evolving their identity to a more modern and ownable style while honoring their traditional heritage. The JLF brand required a refresh on everything from their logo - which felt generic and dated - to a new website, as well as presentation templates and identity materials rolled out across all printed and digital communications including a robust e-mail marketing program.

SOLUTION
We kicked off the project during a strategic meeting with the JLF staff and the full creative team including a strategist, digital marketing team, a writer, and a web development team.

To create a modern, ownable identity that gives a nod to the company’s past, the new logo uses a monogram look inspired by an architectural floor plan with a very traditional serif font. The lock-up includes a new tagline developed as part of the overall brand strategy. The tagline “Passion to Design. Integrity to Build. Freedom to Dream.” Is the basis for all the messaging and storytelling of JLF.

Branding

About

To create a modern, ownable identity that gives a nod to the company’s past, the new logo uses a monogram look inspired by an architectural floor plan with a very traditional serif font. The lock-up includes a new tagline developed as part of the overall brand strategy.

The tagline “Passion to Design. Integrity to Build. Freedom to Dream.” Is the basis for all the messaging and storytelling of JLF. Creative Curiosity developed Visual Brand Guidelines as well as time-saving templates for print, digital and signage projects to give JLF stakeholders tools to hit the ground running.

Digital Design

About

The website was designed to tell the JLF story with beautiful project photography front and center. A photo gallery allows site visitors to review a wide range of projects, and a project map gives a quick snapshot of the build locations around the US. A new blog, “The Anvil” allows the team to share their wide range of inspirations like travel, other architectural projects, art and people. The site is rounded out with a

media page to show featured articles, and a newsletter sign-up to grow their customer database.

Constant Contact email templates for promoting both The Anvil and Recent News from JLF were designed in conjunction with the website. Branded emails are sent out twice a month with links inbound to the JLF website.

Print and Collateral

About

Creative Curiosity also developed a high-quality printed “introduction” to send to prospective clients. The piece is comprised of three distinct book continuing the story outlined in their tagline - Passion to Design,

Integrity to Build, Freedom to Dream. Each book features beautiful portfolio photography and quotes by JLF Architects Partners.

Ad Campaign

About

The final element of the brand refresh is a series of six print ads running in publications like Mountain Living.

About the Work

Branding

To create a modern, ownable identity that gives a nod to the company’s past, the new logo uses a monogram look inspired by an architectural floor plan with a very traditional serif font. The lock-up includes a new tagline developed as part of the overall brand strategy. The tagline “Passion to Design. Integrity to Build. Freedom to Dream.” Is the basis for all the messaging and storytelling of JLF. Creative Curiosity developed Visual Brand Guidelines as well as time-saving templates for print, digital and signage projects to give JLF stakeholders tools to hit the ground running.

Digital Design

The website was designed to tell the JLF story with beautiful project photography front and center. A photo gallery allows site visitors to review a wide range of projects, and a project map gives a quick snapshot of the build locations around the US. A new blog, “The Anvil” allows the team to share their wide range of inspirations like travel, other architectural projects, art and people. The site is rounded out with a media page to show featured articles, and a newsletter sign-up to grow their customer database. Constant Contact email templates for promoting both The Anvil and Recent News from JLF were designed in conjunction with the website. Branded emails are sent out twice a month with links inbound to the JLF website.

Print and Collateral

Creative Curiosity also developed a high-quality printed “introduction” to send to prospective clients. The piece is comprised of three distinct book continuing the story outlined in their tagline - Passion to Design, Integrity to Build, Freedom to Dream. Each book features beautiful portfolio photography and quotes by JLF Architects Partners.

Advertising

The final element of the brand refresh is a series of six print ads running in publications like Mountain Living.

Creative Curiosity

Creative Curiosity is a graphic design agency based in Jackson Hole, WY, and servicing clients all over the US. We specialize in branding, logo design, print, advertising, packaging, WordPress websites, digital marketing, e-mail marketing and ECRM.