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The Costly Business of Photo Book Publishing

Founder and publisher Daniel Power says that as long as they believe they can sell a minimum quantity—a good portion of a 1,000- or 1,500-print run—they don’t ask the photographer to subsidize production costs.

Yet if the house sees potential in a project, “but not enough to pay for everything the artist wants—to make it really big or deluxe,” they will ask the artist to contribute to cover those costs.