The 15 Cats You Gotta Know About It This Week

From funny GIFs and adorable Instagrams to must-see videos and trending memes, we'll be using this space to spotlight the week's best cat-related ephemera, as collected from the social web and internet points both big and small.

Without further adieu then, let's dive into the week's best kitteh content right freaking meow!

1. This clip of a momma cat coaxing her kitten down from a branch is probably the sweetest thing ever.

Kitten up in tree not knowing how to come back down is given encouragement from Mama Kitty!😯

3. BE STILL MY HEART 😍 😍 😍

"World, meet Ron Burgundy, kitten newscaster extraordinaire. He is definitely the most handsome guy in any room, with his awesome ear fluff and super unusual rust colored back fur. This little guy would love to be part of your home - just make sure you don't let him near the scotch! #stayclassysandiego"

8. Because science: For every action, there is an equal and opposite reaction.

9. This guy who rescues cats in high places.

Great Big Story profiles Tom Otto and Shaun Sears, former arborists that pivoted to rescuing cats stuck in trees. As noted in the video, the duo's business, Canopy Cat Rescue, is a Western Washington nonprofit that operates on a pay-what-you-can, donation basis.

10. A Portland artist replaced Pennywise, the horrifying clown from Stephen King's It, with a cat and we're here for it.