IPW 2016

Posted: Monday, June 13, 2016 7:00 PM

What Is IPW?

U.S. Travel Association's IPW is the travel industry's premier international marketplace and the largest generator of travel to the U.S. - it is NOT a typical trade show. In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA (representing all industry category components), and more than 1,300 international and domestic buyers and 350 journalist from more than 73 countries conducted business negotiations that result in the generation of more than $4.7 billion in future U.S. travel. At IPW, buyers and sellers conducted business that would otherwise be generated only through an exhaustive number of around-the-world trips. Each destination rolled out the red carpet and provided the ultimate visitor experience showcasing their destination to the world.

Why is it important to New Orleans and Louisiana?

Besides the immediate economic impact of a 6,000 person conference in New Orleans in June, it is estimated that IPW will produce for New Orleans approximately 500,000 additional international visitors over a three year period following the convention. These additional visitors will move us towards our one million international visitor goal for the city's 300th anniversary. The 500,000 visitors will have an economic impact of more than $1.2 billion in spending.