Product leaks are incredibly frustrating occurrence that tech companies today must deal with on a regular basis. Employees leak images and specifications of coming products early. When the manufacturer needs to let third parties in on new devices, often the secret is only kept until the rep leaves the room. Leaks are great for fans of technology and gadgets because details emerge early and honestly many leaks are good for the companies making the leaked product as well.

Leaks were plentiful ahead of the Sony keynote at E3 earlier this month. Before the show even kicked off, details and an image of the PSP Go showed up online and trailers for upcoming Sony games Metal Gear Solid: Peace Walker and The Last Guardian were leaked.

Sony Computer Entertainment America head Jack Tretton isn't happy about the leaks and feels that they stole some of the thunder from the Sony E3 announcements. Tretton told CNBC, "People don't respect confidentiality in this industry. It's tough enough to keep a secret within your own company, much less when you speak to third parties."

He continued saying, "This is an industry that has trouble focusing on today. We want to constantly talk about tomorrow.... You have to prepare for people to know things in advance. The frustrating thing is they only know a part of the story and that opens up a lot of conjecture and misinformation that ultimately waters down the reality when you roll it out."

Many fans of Sony may have been more likely to pay attention to the E3 press briefings after the leaks to see if the new products were real or not. GameDaily reports that Tretton is optimistic about the PSP Go and its chances in the market.

Tretton said, "At the end of the day, the iPhone is a phone. At the end of the day, we're a game system.... If the iPhone gets you interested in gaming, that's good for me, because it gives me a chance to sell you a PSP."

One of the things Sony announced at E3 that didn’t get leaked prior to the show was the new motion control technology. Some of the rumors that were circulated about new products and offerings being announced at E3 proved false like a slim PS3 and a price cut on the PS3.

Game developers and consumers have been calling for Sony to chop the price of its PS3 console, the most expensive gaming console on the market by a wide margin. Speaking about PS3 pricing Tretton said, "I can't remember a day that people who have no stake in the profitability of our company have not called for a price cut. I think everybody but us would love to see it given away for free." He continued, "We'll do everything we can do to make our pricing relevant. But remember cheapest isn't always the most successful. It's what you get for your dollar."

Sony continues to press the point that the PS3 is more than a mere gaming console. The PS3 Blu-ray is one of the better Blu-ray players out there thanks to its ability to be upgraded as new Blu-ray features are released. Most standalone Blu-ray players can’t be upgraded with new features.

"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997