Experienced a period of rapid expansion, home building materials enterprises laid a solid foundation in the traditional channel layout. However, as the industry tends to be fierce competition, the new generation of consumer demand and matured in brand awareness, differentiation strategy through the occupation of consumer markets, the transition from brand to brand, a broken power point of household enterprises.

Brand value

Experienced a period of rapid expansion, home building materials enterprises laid a solid foundation in the traditional channel layout. However, as the industry tends to be fierce competition, the new generation of consumer demand and matured in brand awareness, differentiation strategy through the occupation of consumer markets, the transition from brand to brand, a broken power point of household enterprises.

By reinterpreting brand positioning, targeted brand communications and product differentiation strategy, the healthy development of domestic industry ushered in the golden age of rebranding.