Description

Description

Movie theaters fared well throughout the recession years (2007-09), being one of the few leisure markets to post gains as Americans cut back on discretionary spending. However, after a slight increase in 2010, total revenue declined by 1.2% in 2011 with the fewest tickets sold since 1995 as nearly all age groups went to the movies less frequently.

Declining attendance has been attributed to a variety of reasons, including: film releases that lacked appeal among the critical youth segment of 12-24 year-olds, and studios pushing to reduce theatrical release windows; rising ticket prices; the increasing availability of movies online; and more homes with sophisticated home entertainment systems resulting in audiences waiting until the movies are available to view from the comfort of home.

The movie industry continues to face these challenges in 2012 and Mintel expects the movie business to make just a 2% gain in 2012 based mostly on an incremental ticket price increase of 2-3%.

What's included

What's included

Databook

Executive Summary

Infographic Overview

PowerPoint Presentation

Report PDF

Previous Editions

Table of contents

Table of contents

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Executive Summary

The market

Total movie theater revenues expected to just keep pace with inflation

Figure 1: Total U.S. movie theater revenues and fan chart forecast of the market with best- and worst-case scenarios, at current prices, 2006-16

Market drivers

Increasing ticket prices deter attendance

Figure 2: U.S. movie theater average ticket prices, 2003-12

Improving the viewing experience through technology may drive attendance

Marketing Strategies

Websites used to relay show information, promote theater, drive loyalty

Regal Cinemas

Figure 48: Regal Entertainment Group website, April 2012

AMC Theatres

Figure 49: AMC Theatres website, April 2012

Cinemark

Figure 50: Cinemark website, April 2012

Carmike Cinemas

Figure 51: Carmike Cinemas website, April 2012

iPic Theaters web commercial provides audiences with an escape

Figure 52: iPic Theaters web commercial, April 2012

CinéBistro advertising hits the streets with 3D mobile showcase

Figure 53: CinéBistro mobile marketing, September 2011

Muvico partners with area business to increase awareness and drive foot traffic

Figure 54: McDonald’s Muvico tray liner, April 2012

Movie Theater Attendance Trends

Key points

Movie attendance has yet to rebound from decline

Glut of sequels in 2012 predicted to negatively impact attendance

Increasing ticket prices foot some of the blame for decreasing attendance

Figure 55: Adults’ past six month movie attendance and average number of times visited the movies in the last 90 days, January 2006-September 2011

Attendance driven by women, young adults, and affluents

Figure 56: Adults’ past six month movie attendance and average number of times visited the movies in the last 90 days, by key demographics, July 2010-September 2011

People who notice products placed in movies are more likely to attend the cinema

Figure 57: Adults’ past six month movie attendance and average number of times visited the movies in the last 90 days, by movie product placement segmentation, July 2010-September 2011

Teen movie attendance declines significantly

Figure 58: Teens’ past six month movie attendance and number of times visited the movies in the last 90 days, May 2005-June 2011

Still, teens go more than adults, and kids are most likely to attend

Figure 59: Adults’, and teens’ past six month movie attendance and average number of times visited the movies in the last 90 days/kids’ past three month movie attendance and number of times attended the movies in the past three months, 2010-11

Kids go against overall trends; attendance is up among 6-11 year olds

Figure 60: Kids’ past three month movie attendance and number of times attended the movies in the past three months, May 2005-June 2011

Appendix—Trade Associations

About the report

This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

The Consumer

What They Want. Why They Want It.

The Competitors

Who’s Winning. How To Stay Ahead.

The Market

Size, Segments, Shares And Forecasts: How It All Adds Up.

The Innovations

New Ideas. New Products. New Potential.

The Opportunities

Where The White Space Is. How To Make It Yours.

The Trends

What’s Shaping Demand – Today And Tomorrow.

Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.