Jones’ representatives at First Round Management announced the deal
on Thursday morning, revealing that the Gatorade logo will appear
on the champion’s fight shorts when he meets Alexander
Gustafsson this Saturday in the UFC
165 main event from the Air Canada Centre in Toronto.

The announcement marks another marquee sponsorship deal for
“Bones,” who signed a deal with multinational sports apparel
corporation Nike last year. Jones captured the UFC light
heavyweight title in 2011 and has defended his title five times,
tying Tito
Ortiz’s record for successful defenses at 205 pounds. Jones
last competed in April, when he suffered a ghastly toe injury but
nevertheless made quick work of “TUF 17” rival Chael
Sonnen, scoring a first-round technical knockout over the
veteran at UFC 159.

Gatorade was created in 1965 at the University of Florida and
became the official sports drink of the NFL two years later. The
drink was purchased by the Quaker Oats Company in 1983 and was then
bought by PepsiCo in 2001. In addition to its long-standing
relationship with the NFL, Gatorade is also the official sports
drink of both the NBA and Major League Baseball.