Insights Blog: Speedy guide to CMU Insights @ The Great Escape

INTRODUCING CMU INSIGHTS @ THE GREAT ESCAPE
Taking place on 18 and 19 May at Dukes@Komedia, the CMU@TGE conference is actually four conferences in one, reshaping the business of music.

Capitalising on the daily music business reportage of CMU, and the original research and professional development training courses of CMU Insights, this is a music business conference like no other.

Delegates get access to a series of insight presentations, case studies, one-on-one interviews and panel debates, together exploring and explaining the very latest music industry issues and trends.

This year’s four CMU@TGE conferences explore royalties, media, export and drugs. Each topic has its own conference: a day of sessions that can be experienced from start-to-finish, or dip in and out to create your own schedule.

Buy a delegate pass for full access to the TGE convention and festival HERE, or a convention-only pass to access just the conference HERE.

THE MEDIA CONFERENCE | 18 May | INFO
We explore the challenge of making money out of music media in the digital age. Great music journalism may get the clicks, but can it generate revenue in an era where so much advertising spend goes to social and search? Is the future of music media a combination of branded content, unpaid writers and click-bait headlines? Plus is music radio really ready for its impending collision with the streaming platforms?

SCHEDULE:
11.00-11.30 Music Media In 2017: Where We At?
11.30-12.25 Making Money For Music Media: New Business Models
12.30-13.15 Making Media With Brands
14.00-15.00 The Crisis In Music Journalism
15.15-16.00 Will It Be Streams That Kill The Radio Star?
16.05-17.00 Music PR Is Broken: Let’s Fix It!

THE DRUGS CONFERENCE | 18 May | INFO
Following the battle for Fabric, we ask what clubs, promoters, law enforcement and licensing officials should really be doing to save lives. What practical measures can be taken to ensure the safety of our customers? And what about drug culture within the music community? How can artists embrace the sex, drugs and rock n roll lifestyle without damaging their health and that of those around them?

SCHEDULE:
10.45-11.15 A Recent History Of Getting High
11.15-12.10 Drugs, Clubs & Music: How To Actually Save Lives
12.20-13.00 Drugs, Clubs & Music: Getting The Message Right
13.45-14.30 Music Making & Drug Taking
14.30-15.15 Weed, Music And Mental Health
15.30-17.00 Tackling Addiction In The Music Community

THE EXPORT CONFERENCE | 19 May | INFO
In an increasingly connected world, is it easier than ever for new artists to go global, or is access to investment and on-the-ground support still key? We provide a user-friendly guide to taking new artists global, learning from past recipients of the Music Export Growth Scheme. Plus how to get the most out of showcase festivals and what, exactly, does Brexit mean for the music industry in the UK and beyond?

SCHEDULE:
10.45-11.25 Great British Music Overseas
11.30-12.25 The MEGS Guide To Exporting New Talent
12.30-13.00 Top Five Visa Mistakes
13.45-14.15 Facilitating Export: UK Export Initiatives
14.15-14.40 Facilitating Export: Best Practice Music Export Initiatives
14.50-15.50 Getting The Most From Showcase Festivals
16.00-17.00 A Beginners Guide To Brexit

THE ROYALTIES CONFERENCE | 19 May | INFO
We track all the money as it goes from sale, sync and stream to artist and songwriter, via labels, distributors, publishers and collecting societies. How are your music rights really making money and where do all the royalties go? Including global collective licensing explained; the shift to direct licensing in live; and digital’s big transparency problem.