PR in my own words…

How would I define Public Relations?

Relating to the public.

Done. Next question…

Okay, I guess I could add more to that.

Let’s break it down. You have an organization. This organization (business, team, club, whatever) has a purpose that usually requires the involvement of people outside the organization, unless it’s that secret neighborhood spy club you were never invited to be a part of as a kid. These people may be involved actively or potentially as customers, supporters, clients, etc. Let’s call them “publics.” An organization has a Public Relations department/employee to present an image to these publics through multiple mediums including but not limited to social media, promotions, press releases, and stunts.

Basically, Public Relations is how an organization communicates the kind of organization it is to the public. Whether the image is true or not is up to the individual to decide.