Tag: UMSL

“Consumers are changing the way they communicate with and research brands. Brands are changing the way they promote and engage with consumers. We are embracing digital technologies to communicate in ways that were inconceivable just a few short years ago. We have shifted our attention from traditional media marketing to internet, wireless devices and other digital platforms…”

Today, April 2nd at 1-5PM (2PM EST) a live conference, “State of Digital Media Marketing” will be taking place. Professionals from Google, Yahoo, IBM, Nielsen, Forsee, Nickelodeon, and many large agencies such as (Momentum, Twist, Fleishman-Hillard, + many others) will be speaking.

It is being held at UMSL, and was organized by a very knowledgeable and talented professor of mine Perry Drake.

The conference is currently sold out. However, lucky for us, the conference will be streamed via the web live here.

“This half day conference will help you understand the latest digital trends that are shaping the future, how mobiles third screen is redefining the consumer experience, why search continues to play a large role in the marketing mix, how we are trying to understand and do better at measuring campaign attribution, ecommerce solutions being developed for a less “siloed” and more seamless customer experience across touch points, the changing role of the marketer in this new world of data, software and metrics, and last but certainly not least privacy issues and if we are succeeding at satisfying the FTC.”

Be sure to check it out today. You can also join the conversation #umsldigital