Client Feedback

One of the great things about being a freelance SEO consultant is the feedback I get from business owners. Consequently, here are some of the Google 5 star reviews that I've had.

I am so glad we have Gaz working for us as our SEO expert. We are on page 1 of Google, in many cases in the top half, for almost all our key terms.

Lily WilsonMarketing Manager

Thanks to Gaz, in less than 3 months we jumped to the top of Google.fr and our traffic to the website increased massively!

Blaise FarnellEntrepreuner

Since Gaz took over our SEO strategy, our business has seen tremendous growth. Our courses are booked well in advance. Highly recommended SEO Freelancer!

Lily PetersBusines Owner

The Benefits of SEO

I'm passionate about search engine optimisation and firmly believe that its the most affordable and cost effective form of online advertising - more so than social media or paid advertising..

Done correctly, it will increase both the quality and quantity of your organic traffic.

Certainly, it offers the following benefits:

Fast, User Friendly Websites

Theres no question that user experience is now a significant ranking factor.
Furthermore, embedding SEO into your website helps create fast, robust, and user-friendly websites that rank higher in search engines.
This in turn brings qualified leads to your website and boosts conversions.

Increased Credibility and Trust

Ranking highly in the search results signals to searchers that youre a key player in your particular industry.
Conversely, searchers also believe (rightly or wrongly) that the further down you are in the natural search results, the less trustworthy you are.

Increase in Highly Qualified Traffic

Search engines audiences are "in demand" mode and already tell you what they are looking for.
Certainly, top positions on the search engine result pages receive the majority of clicks, so ranking highly on Google can result in significant traffic increases for your website.

Decrease in Cost Per Acquisition

SEO is far less expensive than advertising to acquire customers. In fact, effective SEO is the best form of internet marketing.
That is to say, the only costs in SEO are the costs to hire a freelance SEO consultant (which is far more cost effective than employing an SEO expert agency.)
\ Unless you have experience in website coding and Google algorithms, you will need a freelance SEO specialist or SEO consult to grow your rankings.

SEO has Lasting Benefits

SEO is an investment. It takes time, awareness and effort to master upfront. However, get it right though and the effects can extend far into the future, enhancing user experience and your overall online presence.
Above all, rank well and youll be earning a steady flow of traffic, and potential leads, for months and years to come.

Level Playing Field

SEO enables smaller businesses to compete with large companies and corporations.
But it isnt necessarily the case where he who spends the most, wins.
In other words, employing a bit of creativity and savviness can give you an advantage over your competitors even if your competitors have larger budgets.

Remember: SEO is not a cost, but an investment.

My approach to Search Engine Optimisation

For example, some business owners prioritise promoting themselves locally whereas others have a broader international market, targetting multiple languages.

On the other hand, some sites are information sites focused on experts opinions, whereas some sites require an ecommerce SEO expert.

Whatever your SEO consultancy requirements, the following workflow is typical:

Understand Your Objectives

The first and most important aspect for any SEO consultant is to understand your business objectives. What do you want to achieve from the partnership? Do you want to increase raw traffic to your website? Improve your search rankings? Bring in a more focused audience? As a result of these discussions, we'll agree scope, timescales, resources and pricing.

Perform a Technical SEO Audit

The next step is to identify how efficiently Google and the other search engines can crawl your site. Consequently, any issues which are identified during this process are then corrected on your site so that it follows best practices.

Evaluate Your Competitors

After the technical audit, I'll analyse your competitors websites and SEO techniques. Most importantly, this will provide an evaluation of your competitions SEO strategies to determine what we need to do to overtake them and stay ahead of the game.

Discover Relevant Keywords

Next I look for profitable keywords that searchers for products or services in your niche use. Above all, I'll identify both high volume keywords/phrases and less popular long tail keywords which will help form the basis of your content strategy and help increase your online presence..

Develop Unique Content

After we've identified your target keywords, we'll work together to create unique, relevant, long-form content which will attract converting customers. As part of this process, any pre-existing content will be optimised extensively to improve your offer.

Build Contextual Backlinks

As the technical work is ongoing and the content is being created, I'll also start outreach and link building. To clarify, this is a massively important ranking factor and building up a respectable, powerful portfolio of relevant backlinks is what I do best.

Ongoing Tracking and Refinements

As your site rises up through the the search engine rankings, I'll track performance and report to you accordingly. At the same time, I'll continue competitive analysis as well as refining and improving your backlink profile to ensure your continued success. Any good SEO consulting service will offer this type of continuous review as without it, your rankings will eventually fall.

To clarify, this SEO consulting process works and has been continuously improved upon over many years as a freelance SEO consultant.

When done correctly, the benefits of SEO will be long lasting

Results Guaranteed or Your Money Back

Using my Freelancer SEO service, your business will see continued growth from the use of search engine marketing built around your individual needs and goals.

As a result, you'll appear on page 1 on Google (and other search engines) and that you will establish your business as an authority within your niche, in a manner that is compliant with the latest best practices.

Furthermore, my SEO expert UK service comes with a guarantee.

If there is no improvement in rankings or traffic in the first month then I will refund your payment.

That is to say, you can cancel the service at any time. No quibbles.

I'm happy to provide this guaranteed SEO service as I'm certain that you'll be delighted with my work.

Frequently Asked Questions

SEO (or search engine optimisation) is the process of getting free traffic from the organic search results on Google or any of the other search engines. In other words, the purpose of an SEO campaign is to improve and increase both the quantity and quality of traffic to your website. To clarify, with the help of an SEO expert, your site will attract an audience through Google who are interested in the products or services that you offer as they have conducted a search for it and know exactly what they want.

Above all, SEO has become widely adopted as an online marketing strategy because of its effectiveness. An experienced SEO consultancy will help your business to succeed in the digital space by analysing, reviewing, and improving websites, search engine performance, and incoming links. During this process, they give specialist SEO expert advice, guidance, and recommendations to business owners regarding their audience, site and competitive edge. Most importantly, this will result in higher rankings on Google for your more lucrative search terms and more business overall. A UK Freelance SEO Consultant can be more cost effective than an agency as they have less overheads. They are also generally more experienced than SEO agency staff and will improve your SEO more effectively.

Traffic is the lifeblood of any website. Certainly the success of your website is dependent on the quality and quantity of traffic that it receives. The most targetted source of traffic is from search engines (not from social media) and this can be from organic search or from pay per click advertising (e.g. Google Adwords).

However, there are a number of benefits that SEO has over PPC, as all SEO consultants will tell you:

Lower cost of ownership: Firstly, there are no clicks to pay for and your pages won't disappear from Google when your advertising budget or offer runs out.

SEO has a better ROI than advertising: Lastly, and importantly, you can get up to 15x the amount of clicks from SEO that you would get if you were using paid search. Also, depending on the competition for a keyword and industry, to outbid by increasing PPC spend can get pretty costly. To quote the words of a top SEO Consultant: SEO is the gift that keeps on giving!

All this being said, SEO can run hand in hand wih PPC. Any good consulting SEO will tell you that PPC can be used to quickly test which keywords work for your business and which don't. Therefore, it can also be used in the interim whilst your SEO partner works on your search engine optimisation for you.

No, I don't offer PPC, email marketing or social media to my clients: I only specialise in search engine optimisation. To clarify, SEO is a very specialised field and I don't like to diversify my company too much away from it. However, if you do need other forms of internet advertising whilst I consult on your SEO strategy, then I can advise other trusted online marketers / experts to help you achieve your goals.

When choosing the best Freelance SEO Consultant for your business, you should look for a good track record in delivering top rankings on Google. However, not just for low competition keywords, but also for highly competitive keywords or phrases. For example, the searchs term "SEO consultant" and "Freelance SEO consultant" are highly competitive and you probably found me using that search term. (As I've mentioned, I've ranked startups and established businesses, small and large, on Google for many years now.) Some SEO consultants don't rank for those kind of terms.

Other aspects to look for when choosing an SEO expert, are whether the SEO experts are experienced, use the latest tools and techniques and are up to date with the most recent Google algorithm changes. I've been consulting in SEO for over 20 years. Therefore I am completely up to date with what will get you top rankings on Google.

If budget is a consideration, then you should be looking for search engine optimisation services that are affordable but not cheap. It takes a lot of time and effort to get a site to rank well on Google (which equates to money). So called SEO specialists or experts who promise the earth in no time at all are taking short cuts which will damage your site in the long run.

Yes. Every business needs an SEO specialist to rank their website on Google. I would highly recommend this. Google is one of the main sources of targetted traffic on the Internet. Consequently, if your business depends on the Internet to bring in footfall to your website, then you need an SEO consultant to work with you on an ongoing basis to improve your visibility, increase your click through rates and draw in your audience. For most websites, traffic that comes from search engines accounts for a large portion of their total traffic and audience. Certainly, an experienced SEO expert consulting with you will help you make the most of this.

Ranking your site on page 1 on Google usually takes 3 months. On the other hand, it can take less than this if you have an established site that needs a little work. However it can also take longer if your site is not ready to be ranked due to lack of content or Google penalties. (To clarify, involving an SEO consultant in the planning phase of your site is a good idea as it can alleviate any issues further along the line.) Another aspect which can affect your ranking time is the competitiveness of the keywords that you're looking to rank for.

If you have a specific site in mind that you're looking for timescales on, drop me a line or phone me with the URLs and the target keywords you're looking to rank for. I'll then give you an no-obligation, no-hassle estimate to improve your rankings.

I charge between £200 and £1,000 per month depending on your requirements. For a small established site with a few target keywords that it looking to increase their rankings, it is generally towards the lower end of this price range. However, for larger sites in more competitive markets, its towards the top end.

Nearly all of my customers choose to stay with me when they are ranking on page 1 to ensure they maintain their position on Google. This is because their return on investment is so high.

Therefore if you'd like a no obligation price for SEO expert consultancy then feel free to get in touch or phone me with your site details and target keywords.

I would advise strongly against this as a way to improve your audience and rankings. Whilst there are many freelancers who will offer you cheap SEO, you can be guaranteed that it doesn't work and will harm your site. To clarify, they do this by using black hat SEO methods that will ruin your sites rankings and are against the Google guidelines. For example, they will use automated tools to add your site to link directories, add your site to spammy forums that they have no control over or use cloaked redirects and other nefarious techniques.

Most importantly, the old saying is true: you get what you pay for. If you want your business to rise up the Google rankings and stay there, bringing you a stream of quality traffic, then go with a trustworthy, experienced freelance SEO consultant that follows the Google quality guidelines.

All websites will rank. As a result, if your website isn't ranking now then there will be a reason behind it. First and foremost, it may be that you are blocked by Google or have received a Google penalty. Other reasons may be that you don't have relevant content on your site or that you have spammy links back to your site in your backlink profile. To clarify, these may have been added by yourself (consulting SEO trials), your competitors or someone inexperienced.

If you're competing against large budgets then it will take longer than normal to rank on Google. Certainly, it may take time, effort and money but, without exception, all sites will rank if there is a will to do so and an experienced SEO consultant to help you.

All Google rankings fluctuate due to many factors outside of even the best SEO consultant's control. These include personalised search, location, past search history, what account you're logged in under and many more individual factors. Importantly, Google tailor the results that they show to each individuals liking, rather than showing the same results to everyone.

However, by using best practise SEO strategies, following Google quality guidelines and using the services of a competent SEO advisor, you can ensure a permanent position on the top of the Google organic search results.

There are many tools available that will help identify the most important keywords to rank for. They will tell you the volume of monthly searches and their difficulty to rank for. One such free tool is Google's own Keyword Planner which gives good keyword tips.

Another approach is to ask an SEO consultant to look at your competitors' sites and identify what keywords they rank for. As they are specialists in this area, they use a number of tools to help find the best keywords to rank for.

The earlier you can build SEO into your website the better. In other words, it is a lot easier optimising your website for search engines during the creation phase rather than building it in after you've gone live in an SEO campaign. You don’t want Google to see an un-optimised version of your website the first time it crawls your website, do you?.

Importantly, taking on the advice of an experienced freelance SEO consultant prior to developing your website is crucial. They can advise you on the technical aspects of your site - determining what is important and what isn't. An SEO consultancy can also help with competitive analysis and keyword research. In addition to this, you will also gain expert advice on modern content production techniques that appeal to both your customers and Google.

Absolutely. I have consulted for many local businesses, advising them on how to rank in the local area and then putting this into practise to gain position one rankings on Google. The beauty of the internet is that you can reach any one in the world through your website. However if you're only looking for local customers then you need a local SEO specialist. This doesn't mean an SEO expert who lives round the corner; it means an SEO consultant that can rank you on Google for your chosen, most lucrative search terms. That is to say, ones that will drive quality referals to your site and gain you paying customers.

If you have any more questions about SEO in general (like "what is a SEO" or how can it help my business) or would like to hire the services of an honest, hardworking, experienced SEO Consultant then get in touch via the contact details at the bottom of the page.

Work With Me

Ranking well in Google's search results can bring a huge amount of new business for you.

Finding the right SEO specialist to help you achieve this is an important step forward.

If you want a UK SEO consultant that has good technical SEO knowledge, follows Google guidelines, is effective and ethical then please get in touch.