This stuff is Ideal for complexions that need moisture, and great for mature skin. But our Brightening & Tightening formula gives every skin type a healthy glow. Our ultra-sleek and convenient tube features a precise needle-nose tip so you can squeeze out the exact amount of primer you need.

Fill Weight: 28ml / 0.94 fl oz

Pro Tips

Apply Complexion Primer Potion before your makeup routine for longer lasting foundation. The Brightening & Tightening formula can also be used throughout the day as an under-eye pick-me-up to brighten and refresh. For a cooling treat, try keeping it in the refrigerator to refresh under your eyes!

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Reviews

Rated 5 out of 5 by RoJoRN Works like a dream!
I have used primers in the past (Smashbox brand primer) and was left disappointed as all it did was feel greasy and made my skin feel greasy. So after that I had given up on primers but always wondered about other brands. So recently I have fallen in love with UD products so I purchased this primer and decided to give it a try. I'm so glad I did. It is awesome. Makes my skin feel tight and smooth and works perfectly with my foundation and powder. Seriously makes my make up look flawless. I have had so many compliments on my make up and skin since using it. I LOVE THIS STUFF! You don't even need a lot. A little goes a long way so I see this tube lasting me awhile.
September 24, 2016

Rated 5 out of 5 by InTintsArtist80 Amazing
I have purchased this primer 3 times so far, and I love it more with every use. Not only does it create a perfect base for foundation, but it truly makes my skin look radiant. I have a pretty serious case of rosacea, and the fact that I can even wear this is a testament to the quality of this primer. I have received so many compliments on my skin, and that's something that never happened before. As a makeup artist I recommend this primer to any client who's looking for that subtle inner glow, and I have also found that it has worked wonders for my over 40 clients. This is just an amazing product and I couldn't imagine not having it in my kit or for my own personal use.
October 8, 2013

Rated 5 out of 5 by Midlife2 Love this Primer!!
I have done so much research on makeup in the last month! I have been trying to find products that stay put all day just like they promise. Many things that I read said you could you use a "substitute" cheaper brand of primer as long as you properly moisturize. Well.... After many trials, I have found that to be incorrect (atleast for me). A lot them go on so greasy or they have no stay put power at all. Save your money on experimenting with cheaper versions and buy this product!! It is so worth it! I clean and moisturize, then apply this primer. It does not feel greasy nor does it irritate my sensitive skin.I also have dry skin and this product compliments it so well. It is quick to dry so you don't have to wait long before applying foundation (urban decay of course), My makeup stays on all day. I love this product and will never go back to using anything else.
October 29, 2016

Rated 5 out of 5 by hazelnut90 Amazing Primer!!!
Ive found it difficult finding the right primer for my skin. I have extremely oily skin and every primer I have purchased it failed to keep my foundation in place. It all changed when I went to my local Urban Decay counter and came across the complexion primer potion, it changed my life!!! I cant see myself wearing any other primer! It changed the way my foundation looked, it kept it in place, and it controlled my oils from popping in my face. Urban Decay better not discontinue this product!! Its a must especially if you have oily skin! highly recommend it!!!
May 7, 2014

Rated 5 out of 5 by Tanj My favorite primer
I had to go without primer for a few weeks because I ran out, and Sephora was sold out! My skin is on the dryer side, so my complexion looks a little dull if I just use tinted moisturizer and power. The Brightening primer along with Dew Me help to give me a little bit of a glow without too much makeup, and never looks greasy. Love love love this product!
Finally I was able to get my hands on it again (hurray!) and low and behold Urban Decay updated even more of their already fantastic products. So happy that I don't have to do without anymore!
August 9, 2012

Rated 5 out of 5 by punisher6 In Love!
This primer is nothing short of spectacular. It really does brighten your complexion, but in this really beautiful, subtle way. There's no shimmer to it, but it works like magic to make my skin look awake (especially after a long night!) and beautiful. It goes on really smoothly, and absorbs rather quickly. It has a really nice texture too: velvety and not at all heavy. It feels like nothing at all! When you use this under the Naked liquid foundation, or even under the Naked powder foundation, it really makes your skin pop.
May 10, 2015

Rated 5 out of 5 by Vartavarh Reformed (Other Brand) Makeup Junkie
I have used foundation primer for about three years. I was a devotee of Smashbox primer-nothing else would do, though I looked at other brands. This primer really works! My skin looks airbrushed after I've applied this before my foundation. My daughter laughs about me using such a "young" brand of makeup. I say that if it's quality, it works for me. I like the tightening and brightening part of this primer that I haven't seen in other brands. I get more complements when I use this primer, I think due to the brightening feature.
September 9, 2016

Rated 5 out of 5 by HannahMills94 URBAN-mazing!!!
As a teen with skin that never cooperates with makeup, i needed a product that would allow me to look my best and feel my best at all times! I am so glad I found this little beauty! It not only makes my skin look brighter, it tightens it which gives me a younger look ( not that I need to look younger!) and it makes me look awake and it keeps my makeup looking flawless all day! If you have dull looking skin and your makeup constantly slides off of your face, I highly recommend this product. You won't be disappointed!!! X
August 7, 2012

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Urban Decay is beauty with an edge. Feminine, dangerous and fun, it appeals to women who relish their individuality and dare to express it. From our insane range of velvety Eyeshadows—including the bestselling (and often-copied) Naked Palettes—to our award-winning eye liners, budge-proof mascaras and legendary Makeup Setting Sprays, we've been shaking up the industry for over 20 years. More

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