Sweet Art was launched after many years of baking and decorating cakes as a serious hobby and passion of mine. My story is quite interesting to tell...

I lived most of my life in Israel and my background is in business and finance. I have an MBA from Tel-Aviv University, and have worked as a business manager and economist for major banks and credit card companies. During that time, I realized this is not what I really wanted to do, and started pursuing my true passion – baking and decorating cakes.

I moved to the US and currently live in Massachusetts with my amazing family. During the past years in the US I continued developing my passion and became more and more professional. I made lots of cakes, cupcakes and pastries, and mastered working with fondant, gum paste, buttercream and royal icing. Short time after I’ve even became a Wilton instructor, teaching decorating cake classes at Michael’s Arts & Crafts.

​After doing this for a while, I decided it is time for me to take another step towards perusing my passion, and become a full time confectioner and cake decorator.

One of my latest achievements was in early 2014 when I decided to compete for the first time. I won first place in my category.