Your brand will always be a work in progress. Too many business owners don’t view their brands as works in progress, but more like something that is “one-and-done” that they can check off of their list. Please don’t fall into this trap! For the the last three years, I have used December to reassess what

Your brand is the overall perception in the marketplace–and it makes the first and last impression when others are interacting with it. What you may not realize is that your brand actually controls who it is you are attracting in your business and what it is that you have to offer them. A lot of

As you’ve probably figured out – at the Land of Brand® personality RULES! Everything I teach is done in a way that reflects my personality, and all of the work we do with clients is based on the principle of uncovering their personality and uniqueness and building on that. I’ve been noticing that basing a

It should come as no surprise to you that I geek out about branding. You might even think that I live it, breathe it, and eat it, too. Actually, that’s not too far off. I spend a lot of time coaching, podcasting, teaching, presenting, blogging, and reading about branding. I read people’s brand stories, and

There are four different phases a business owner goes through when building a brand. If you are like most people who start a business, even the word ‘branding’ can be very confusing. One of the reasons for this is because there are many aspects to branding (the website, the messaging, the offerings, the personal brand,

It amazes me how many coaches out there don’t think they are brand-able. When I first ask clients what makes them different I often get answers like: “I’m boring, there’s really nothing special about me.” “It seems like what I do is very similar to other people, so it’s not really different.” “I’m passionate about

These days, it’s hard to come up with a completely original business idea – and in many ways that is a good thing. In fact, you can thank all of the businesses that have gone before you because they are creating awareness in the marketplace that your types of products and services exist. All of

Your brand could be silently killing your business. I don’t mean in a dramatic “sales are swiftly declining and you better turn the nose of the plane up soon” kind of killing, oh no it’s much more subtle than that. Most of the challenges business owners face whether that be attracting the clients they want,

I’m sure you’ve heard over and over again how important having a brand is to your business. Your brand is the key to being taken seriously in your industry and building a tribe around your message. It can also help you wrap your head around your ideas and bring them together in a way that

Building a brand is all about standing out and showing prospects why they need to work with YOU over others that they may be considering. And in the coaching world – there are many others they could be considering because there’s a zillion coaches out there. It can sometimes feel like a dog eat dog

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The Land of Brand® is where trailblazing coaching brands are born. We’ve helped dozens of coaches define, design and deliver their brands, from startups to well-known leaders. Led by Holly Chantal and a team of seasoned branding experts and coaches, The Land of Brand® creates unique solutions for our clients, solutions that stand out and take their business to new heights.