Strengthen Your Member-Centric Value Chain

By: Doug Devitre

Association silos lead to poor coordination across departments in delivering a consistent, member-focused value proposition. Too many products and services fight with each other for member value. Instead, associations should look to align their product development, marketing, and member service into one cohesive value chain. Here are a few tips on how to do it.

If you could increase membership satisfaction, membership participation, adoption rate of services, and nondues revenues all at the same time, plus reduce the labor intensity on staff, of how much interest would that be to you?