KTFM 94.1 born again as current hits station

Inquiring radio listeners knew something was up as early as Monday (some even earlier, when the morning voice of Miss Neka vanished). However, KTFM 94.1 didn’t officially change its format until noon today.

Previously it was a kind of oldies station, playing hits from the ’70s, ’80s and ’90s under the catchphrase “Jammin’,” and for the most part, appealed to an over-40 audience.

Now, its main target audience is younger  specifically, females, 25 to 39  said the brains behind the switch, Mark Landis: “I’ve created something new.” Landis, director of English programming for owner BMP Radio, is the man who fashioned Jack-FM (102.7) for this market.

He calls the new format “rhythmic hot adult contemporary,” as it plays hits of today from the likes of Justin Timberlake, Beyoncé, Destiny’s Child and No Doubt, and has more of a dance feel.

The new tag of the station: “94.1 picks you up, makes you feel good.”

But don’t get the idea it’s a “female Jack” as Landis’ fiancee wondered. Though today, the station consisted only of music  no DJS and no commercials  Wednesday, the personalities return.

Well, not all of them. Miss Neka of the morning show was politely shown the door a couple of weeks back and told, according to Landis, that the station was “moving in a different direction.”

Morning man Robin Flores comes back to helm the 6-to-10 a.m. show Wednesday and will handle it solo, with very little yak. “The station will be music-intensive,” Landis said.

In fact, Flores’ producer, Fabian, is being given his own show, 7 p.m. until midnight.

OK. Man, that station sure has gone through major changes in less than a year. Remember the heave-ho that befell one of our best-known voices  “Hot Henrietta”  and her air partner, “Rick the Stick,” last summer?

Only time, of course, will tell if the audience takes to this new rhythmic format and its minimum of chat.