Derek Jeter’s story as an athlete is the stuff of legends. He served as the beloved New York Yankees’ all-time career leader in hits, doubles, games played, stolen bases, on-base percentage, plate appearances and at-bats from his debut with the team in 1995 through his retirement in 2014. Jeter can be attributed as a major factor of the team’s five World Series Championship wins from 1996-2009. He holds the prestigious title of 14 All-Star selections, five Gold Glove Awards, five Silver Slugger Awards, two Hank Aaron Awards and a Roberto Clemente Award. Considered to be one of the greatest baseball players of all time, Jeter’s time as an athlete with the Yankees will remain cherished and admired by all—so much so that the team retired his No. 2 jersey in 2017 to pay tribute to his legacy. Players all over the world will forever look up to Jeter as an MLB legend. But while Jeter’s story as an athlete is over, his story as an owner is still being written and currently unfolding. While he exceeded countless records as a player, his new career path is one that comes with many new, unchartered challenges. However, Jeter is anything but a quitter―determination is in his blood. And he looks at his new challenge as CEO of the Miami Marlins, and the world of baseball, from a new perspective.

“The thing is, when you’re on the field, you don’t really understand how much work goes on behind the scenes that you may never see. In the front office, you’re working 12 months a year—there is no off-season that exists in this position,” he explains.

The number of people involved in running the front office was an aspect of baseball that Jeter was unaware of throughout his professional career as an athlete. Now, he’s awakened to a whole new world of what makes the game turn aside from the action on the field. And it’s something he wants to make his team privy to.

Outfit: Derek’s own

Photo Credit: Nick Garcia

“One of the things I did last year was bring down the front office to the clubhouse, where they got to introduce themselves to the players in the organization and explain how long they’ve been working there and explain what their job is,” he shares. “Just so that the players would get an appreciation for all the people on the team that are working on their behalf. This was something I never knew, and I think it’s important to recognize when you’re on the field.”

While Jeter is faced with the daunting challenge of rebuilding a team—one that has an unfortunate losing streak, contrary to his previous team—he’s determined and hopeful for the challenge that lies ahead of him and the prospect of a new legacy he can create.

“It is a really incredible opportunity to get to build something from scratch. This organization has a complicated history. They haven’t had a lot of success in the past 15, 16 years,” he notes. “So in our minds, we’re building something new. It takes time for the fan base in the community to get to know us as an ownership group, and it takes time for us to know what our fans want. But we’re excited about the future, and I feel like we’re on the right path.”

Part of this new journey is the ownership group’s revitalization of Marlins Park. Serving as a home for the team and its fans (and certainly a home away from home for him), Jeter and his colleagues felt the needs of the Miami community wanting more—so they’ve revamped it with a new look and feel, food and beverage offerings and other cutting-edge features to bring forth an exciting new experience to the historic baseball park.

This change symbolizes new beginnings for the Marlins. It’s also starting with the team’s updated logo and colors. According to the organization, the next-generation Marlins identity is “stylish, energetic and vibrant” embodying the heart and soul of the Miami community. The colors include “Caliente Red,” “Miami Blue,” “Midnight Black” and “Slate Grey.”

Revolutionizing the branding of an established organization is never an easy one, but Jeter shares that it was a task that was a collaborative effort and something that felt right for everyone involved.

The logo itself is much more modernized, using a script “M” as opposed to “Miami” in a curved, tapered serif font. The font style and colors pay homage to Miami’s rich history, drawing inspiration from the 1950s’ Havana Sugar Kings look and introducing it to the present-day Marlins. The new Marlin caricature’s body reflects an upward position, symbolizing strength, speed and legendary fighting spirit—one that the organization hopes to instill to its players and fans.

“With the new ownership group, we wanted to put our stamp on the organization, but we also didn’t want to rush into such a big change, which is why we waited a year. We wanted to make sure we got feedback from our fans so they were actually part of the process,” he shares. “The goal was to capture the diversity, energy and culture, not only in the park but also our logo. So far, we’ve gotten great feedback not only from our players but also our fans. It’s an exciting new change and energy for the organization as a whole, and we feel it really resembles the look and feel of Miami.”

In addition to the new branding, the stadium has also undergone a complete renovation to modernize the park and bring a more memorable experience to its fans, debuting The Club Presented by DEX Imaging. The Club offers fans an ultra-luxurious, first-class lounge at Marlins Park, which includes an all-encompassing hospitality experience with a special Miami vibe. The Club features gourmet food and beverage offerings, lively music, plush seating, natural light with lush greenery and most importantly, unobstructed views of the field. There are even in-club views of the players in the batting cages. Guests can enjoy live in-club cooking demonstrations from featured chefs. Outside of The Club, the stadium also offers enhanced culinary offerings from beloved Miami vendors including Miami’s Best Pizza, Pincho, Novecento and SuViche.

“We spent a great deal of 2018 listening to our fans, and it was clear they wanted a better experience,” Jeter explains. “Part of going to a baseball game is taking in the experience off the field and creating memories that go with it. Now, fans will have the total package with the newly revamped park. I’m really excited for people to walk in and feel the enhancement of the park from 2018 to 2019. We feel great about it.”

Pants: Zegna Trofeo Summer Suit Pants Shirt/Shoes: Derek’s ow

Photo Credit: Nick Garcia

His favorite part of it all? “I really love that fans can see right into the player’s batting cage. It gives them the feeling of actually being on the field with the players, which is really personal,” he answers. “It’s something that did not exist prior to this season, and I wanted our fans to have the opportunity to get closer to the players. I think that’s really unique. Another new addition is that you can walk straight from The Club into your seats behind home plate. It’s going to be a completely premium experience for the fans.”

Jeter is also getting adjusted to a completely different fan base—one that is quite different from his former New York crowd. “In New York, it’s different because the Yankees are an organization that’s been around for years,” he notes. “Fans are generational. It’s passed down grandfather to father to son, grandmother, great-grandmother, and so on. Here, the organization has only been around for 25 years, so it’s a fairly new team.”
Determined to instill the same generational love for baseball in Miami, Jeter shares that he and the Marlins team have made it one of their top missions to introduce the sport to the younger generations.

“One of our big initiatives is youth baseball and softball,” he says. “We want to get more kids playing the sport and to introduce them to the Marlins at a young age. We want them to eventually grow up to be Marlins fans and pass that tradition on to their children and future generations.”
It’s certain that Jeter will be sharing his love of the game with his own family, as he shares that when he’s off the field, his time is spent primarily at home with his wife and daughters. With two little girls both under the age of 2, he and his wife—supermodel Hannah Jeter—have their hands full.

“Raising a family in Miami is definitely different than in New York,” he says. “It’s nice because we’re now in our own home, and it makes it easy to move around, play in the yard, enjoy the outdoors, etc. My wife loves living in Miami. My oldest daughter is heading into school somewhat soon, so we’ve begun the process of looking at schools. We’re enjoying life and raising our family here.”

And Hannah has more than one job—she also doubles as Derek’s personal stylist. When asked where his style inspiration comes from, he gives full credit to his fashionable other half. “My wife is in fashion, so I leave that up to her,” he shares. “So if there’s any mistake or if there’s any credit—she gets all of it,” he laughs.

As Jeter poses on set of our Haute Living cover shoot, dressed in a dapper Zegna suit, it seems she’s given him a few modeling tips as well, as he evokes a natural, commanding yet humble confidence while he moves throughout different locations of park.

But at the end of the day, Jeter is a simple guy with an unrivaled work ethic and a deep love for the sport. He truly eats, breathes and sleeps baseball—and is determined to find success with this new chapter of life. Although the season ahead poses challenges, he remains optimistic and patient for the years to come.

“I’m feeling good about the upcoming season,” he shares. “There’s a lot of optimism at this time of the year for all 30 teams. What I want to see and what we want to see as an organization is for our players to continue to improve. And if they all individually improve each year, then collectively as a group we’re going to be that much better—but we need to see improvement.”
Coming off a 63-98 record for the 2018 season, there’s certainly room to do better, and Jeter is realistic in the struggles that lie ahead of him in 2019 and beyond to reshape the new organization to become its best. Recalibrating from lessons learned in his time off the field on the management side, Jeter shares that the most important aspect is trust.

“It’s important for me and for the Marlins organization to develop trust—to gain the trust that some things take time and don’t happen overnight. They may not even happen in a year or two years. But everything we say, and every promise we make, we intend to meet,” he asserts.

“We promised that we were going to listen to the fans and make their experience better,” Jeter adds. “We’re delivering on that right now. I hope that the more we deliver over time, the more trust we will gain from our fans. Because that’s most important to us.”

If there’s a man for the job, it’s certainly the legendary Derek Jeter—after all, he was named “The Captain” for a reason. For now, let’s play ball.