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Author: Timothy KeininghamPublisher: BenBella BooksISBN: 1935251791Format: PDF, ePub, MobiDownload Now
Businesses across the world are suffering in today's rocky economic times. Now Timothy Keinigham and Lerzan Aksoy combine their own groundbreaking research with leading developments in philosophy, sociology, psychology, economics and management to provide breakthrough insights into the role that loyalty can and should play in the world of business and in life in general. Their book is evidence of the fact that loyalty can be the cure to the emptiness people feel in their lives and to the increasing fragmentation of businesses, communities and life in general.

Author: Garry McDanielPublisher: Lumina MediaISBN: 162187169XFormat: PDF, ePub, DocsDownload Now
How do we define happiness in a world where people regularly feel rushed, stressed, and overwhelmed by the daily demands of life? Authors Garry McDaniel and Sharon Massen suggest that we look to our canine companions to learn what happiness is really about. Based on the authors’ research and insights as well as real-life stories about dogs and their people, this eye-opening guide helps us explore seven essential traits for happiness through the eyes of our trusted furry friends. Inside The Dog’s Guide to Happiness: •The value of loyalty in our personal and business relationships •Canine communication tactics—namely, vocalizations, body language, and eye contact—and a discussion on interpersonal communication •The lost art of play and why it is important for people—and dogs—of all ages •The unconditional love that dogs bestow on their humans and how it applies to our relationships with other people •How an unwillingness to forgive others holds us back, and why dogs are able to “forgive and forget” •How to nurture an optimistic outlook on life’s ups and downs •A dog’s approach to life balance and why a lack of balance is detrimental to emotional health •Exercises, charts, and worksheets to guide readers in self-exploration through applying the principles set forth in each chapter •Suggestions and activities to help readers attain the seven secrets of happiness

Author: Publisher: NeoPopRealism PRESSISBN:Format: PDF, ePubDownload Now
Wonderpedia offers the books reviews, while NeoPopRealism Journal publishes news, views and other information additionally to the books reviews. These publications were founded by Nadia RUSS in 2007 and 2008, in new York City.

Author: Timothy L. KeininghamPublisher: John Wiley & SonsISBN: 111903731XFormat: PDF, MobiDownload Now
Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the return on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.

Author: Timothy L. KeininghamPublisher: John Wiley & SonsISBN: 0471746835Format: PDF, ePubDownload Now
In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

Author: Adrian GostickPublisher: Simon and SchusterISBN: 1471105768Format: PDF, KindleDownload Now
Newly updated to include information for the UK, The Carrot Principle illustrates how ordinary organizations have made themselves extraordinary through the use of strategic employee recognition. The authors show how great organizations and great managers succeed through living the Carrot Principle. Featuring case studies of effective recognition in some of the world's most successful organizations, such as DHL, Avis, Pepsi, etc and demonstrating how recognition has led to improved employee commitment and bottom line results in these companies, the book also shows how a Carrot Culture is not created by the CEO, senior leadership team or HR department, but manager by manager. The book provides examples of leaders - from around the globe - who lead through the Carrot Principle: providing plentiful how-to's for managers wishing to get started or hoping to enhance their recognition abilities. Overall, there has never been a book in the recognition or motivation space that has had this type of quantitative or case study support.

Author: David BejouPublisher: RoutledgeISBN: 1136452958Format: PDF, ePubDownload Now
Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business’s advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book. Most books on the subject only cover separate components of CLV and are typically limited to targeting for direct response marketing. Customer Lifetime Value presents all components, cohesively putting them together into an understandable functioning whole. This source prepares forward-looking managers and researchers for the inevitable change and provides strategies to gain and sustain the competitive advantage. Topics in Customer Lifetime Value include: leveraging the customer database to maximize CLV using CLV in customer segmentation customer divestment using CLV in firm valuation setting up an organization designed to maximize CLV much more! Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is essential reading for practitioners in the areas of customer satisfaction, loyalty, CRM, and direct response, as well as academics in the service marketing area.

Author: Lerzan AksoyPublisher: RoutledgeISBN: 1317993330Format: PDF, KindleDownload Now
Discover approaches to make customer relationship marketing more effective Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to provide practitioners, educators, and students with a deeper understanding of the wide range of issues relevant to customer centric marketing. This informative resource focuses on effective strategies and approaches to explain how companies can ensure that their marketing dollar achieves the highest return on investment (ROI). Customer centric approaches such as customer relationship marketing (CRM) aim to increase customer retention, acquisition, satisfaction, loyalty, differentiate customer value, develop customers via up-sell and cross-sell opportunities, and decrease costs. Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation comprehensively explains how to make best use of customer information to better manage customer value and firm profitability. This valuable text also explains the importance of, as well as how to establish a reliable customer segmentation strategy. The book is extensively referenced and includes helpful figures, tables, and photographs to clearly illustrate concepts. Topics discussed in Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation include: the goals of customer centric approaches various customer segmentation approaches cross-selling as a strategy for customer relationship management strategies to effectively use customer loyalty the value and cultivation of customer satisfaction and customer retention and more! Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation is an invaluable resource for practitioners, educators, and graduate students.