AddThis is one of the world’s largest first-party permissioned global datasets, enabling marketers to leverage the anonymous, cross-web interest and activity data of 1.9 billion monthly unique visitors traversing more than 15 million web domains through desktop and mobile devices. Audience intelligence is gathered and refreshed in real-time, and made accessible for brands through high-performing audiences segments.

Oracle Data Cloud customers will now be able to leverage AddThis’ deep taxonomy of more than 1,000 audiences, as well as create custom audiences from over 30 behavioral and interest signals. AddThis will now supplement Oracle Data Cloud offerings for more than 20 countries, including the UK, Germany, France, Spain, Japan, Brazil, Argentina, Chile, Peru, New Zealand and Australia, helping to drive efficiency across digital and programmatic campaigns.

Since launching a global audience pilot with Oracle earlier this year, international brands across the travel, hospitality and consumer product sectors have successfully used AddThis data to fulfill both customer acquisition and direct response efforts.

“We’re delighted to make AddThis’ vast global audience data more easily accessible to Oracle’s customers,” said Rich Harris, CEO of AddThis. “Like Oracle, we are passionate about equipping brands with transparent and effective audiences to help them achieve their marketing goals.”

“Oracle Data Cloud is pleased to expand our relationship with AddThis to further enhance our global footprint,” said Omar Tawakol, general manager of Oracle Data Cloud. “The AddThis global data asset is one of the most extensive, high-quality datasets on the market, which we know will help brands efficiently reach their best customers and prospects in every region of the world.”