The term Lifestyle Design (LD) was coined and popularized by Timothy Ferriss in his book The 4-Hour Workweek. Ferriss claims that “People don’t want to be millionaires—they want to experience what they believe only millions can buy.”[2]

The New Rich (NR) are a subculture of people who abandon the “deferred-life plan” and create ideal lifestyles in the present using the currencies of Lifestyle Design: time and mobility. The New Rich focus on 1) Definition of desired lifestyle, 2) Elimination of the irrelevant and unimportant, 3) Automation of cash flow, and 4) Liberation from any single location. (wikipedia)