Specialization: Advertising/Public Relations

This specialization prepares students to promote clients in the business world within agency or corporate settings. Job roles include advertising account executive, advertising media manager, public relations director, media director for a political campaign, and marketing consultant. This curricular specialization includes learning experiences in writing, analysis of case studies, management, and campaigns.

All Communication majors are required to take the following four courses normally completed by the end of Sophomore year:

CM 203 - Introduction to Communication

CM 201 – Media Writing

CM 202 – Digital Tools

CM 307 – Fundamentals of Advertising & Public Relations

Intermediate Courses:

Ad/PR majors are required to take a combination of eight 300 and 400-level courses, which include at least three courses under the Ad/PR specialization. Majors may choose a second specialization (see course catalogue for course descriptions).

Advertising/Public Relations Specialization:

CM 314 - Communication Research

CM 345 - Global Advertising

CM 346 - International Public Relations

CM 350 - Advertising Copy Writing

CM 352 - Graphics II

CM 354 - Writing for Public Relations

CM 355 - Advertising Management

CM 356 - Case Studies in Public Relations

CM 357 - Seminar in Public Relations Specialties

CM 358 - Social Media in Advertising and Public Relations

CM 359 - Advertising Culture and Identity

CM 376 - Media Training

CM 377 - Media Relations

CM 384 - Book Marketing and Promotion

Senior Capstone Course: Students must take one senior capstone course for which all prerequisites are met (see course catalogue for course descriptions):