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There is a paradox in the beauty industry right now. On the one hand, there is the mushrooming number of daily products (sheet mask and sonic cleanser, anyone?). On the other, there are the multitaskers, intended to help us streamline the contents of our cabinets, the latest of which includes ‘glotions’.

Part skincare, part foundation, the idea behind this hybrid is ‘"your skin but better" make-up, which is especially popular in summer when we move away from those heavy foundations’, explains SJ Froom, international make-up artist for bareMinerals (whose own glotion, with moisturiser, sun protection, hydration and colour, called Complexion Rescue Tinted Hydrating Gel Cream, is actually very good).

‘I recommend using this as a base then simply applying concealer on any red areas or blemishes before sweeping across a finishing powder to achieve a glowing, healthy base,’ she adds. It’s all a big step up from a BB cream (essentially the marketing machine’s glorification of the humble tinted moisturiser). Already known for its wardrobe of highlighters (if you are a strobing fan, head here), Estée Lauder has also added bright glotions to its Estée Edit – the line fronted by Kendall Jenner.

For example, Flash Illuminator, Jenner’s favourite, is a highlighting cream first, primer second, and moisturiser and soothing vitamin E cream third. Other favourites – of mine this time – include Chantecaille’s Just Skin Tinted Moisturiser, an anti-pollution foundation, and Crème de la Mer’s self-proclaimed ‘skincare-to-make-up specialist’ Perfecting Treatment, a mask-cum-primer-cum-serum promising the #NoFilter look. Then there is Dior’s DreamSkin, which, with a quenching, anti-ageing, complexion-perfecting veil of coverage, does exactly what it says on the tin.