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In 2013, Axiata Cup is taking the sports of Badminton onto a whole new level, as we will be embarking into digital campaigns to create fan engagement and further viralling the news and action of the tournament. Axiata Cup will also be the first to use the innovative virtual branding at all Axiata Cup matches.

Social media will play an integral role in the promotion of the sport, and to drive engagement through various exciting and fun activities for fans to be involved in on Facebook, Twitter and YouTube. A newly revamped Mobile App is also available for download on Android, IOS and RIM, which is designed to be a one-stop center for fans to follow Axiata Cup on-the-go.

DOWNLOAD AXIATA CUP 2013 MOBILE APP ON ANDROID, IOS AND RIM

Follow Axiata Cup on-the-go with Axiata Cup 2013 Mobile App on your favourite devices Android, IOS or RIM. The Mobile App is a one stop center for all information and updates of Axiata Cup tournaments. So, if you missed out on any matches, catch the match highlights through the video feed available in the Mobile App.

Frustrated with your team’s performances? Why not take out your frustrations via our exciting Mobile Game that test your smashing skills and other trickshots that will definitely ‘Up Your Game’, at least virtually.

Exciting content such as Axiata Cup wallpaper, ringtones and many more will be available for download exclusively to Celcom and XL subscribers.

JOIN THE ‘UP YOUR GAME’ CHALLENGE ON YOUTUBE

The Axiata Cup 2013 ‘Up Your Game’ Challenge is an online contest calling on Malaysian and Indonesian citizens, above the age of 18, to submit videos that portrays their love for badminton and best delivers the message ‘Up Your Game’. The contest page is located at www.axiatacup.tv, which is also the official Youtube channel to Axiata Cup that will be featuring live streaming of matches and player interviews, match replays and match highlights from Axiata Cup 2013.

The Axiata Cup 2013 ‘Up Your Game’ Challenge, will require entrants to submit their video entry of 20 seconds to 5 minutes in length. The contest is split into 5 stages with the first being for contest submission between the 18th of February and 25th March 2013. Between 10 to 20 finalists will be selected and their entries will be displayed on www.axiatacup.tv. The public will have an opportunity to vote for their favourite finalist on this channel. The top 3 winners with the most public votes will be announced the winner of the Axiata Cup 2013 ‘Up Your Game’ Challenge on April 9th 2013.

First (Gold), second (Silver) and third (Bronze) prize winners will receive cash, an exclusive ‘VIP experience’ to attend the Semi Finals and Finals of Axiata Cup 2013 in Kuala Lumpur, Malaysia on the 13th and 14th of April 2013. Detailed information regarding the contest is available in the Contest Rules located at http://axiatacup.com/upyourgame/terms/.

LIKE THE AXIATA CUP ON FACEBOOK

The Axiata Cup Facebook Fanpage (www.facebook.com/axiatacup) provides an exciting avenue for all badminton fans around the world to follow the development of the Axiata Cup 2013 through various stages of the tournament. At each stage, fans are able to like, share and participate in multiple contests and compete for a chance to win the latest gadgets and other exciting prizes as well as tournament tickets.

Exclusive to the Axiata Cup Facebook Fanpage is the Axiata Cup “Dream Team” Challenge.
Fans will only need to submit their details, invite 10 friends to join their team, write a slogan and be in the running for amazing prizes weekly.

FOLLOW AXIATA CUP ON TWITTER

Twitter addicts can also follow the Axiata Cup 2013 through Twitter (www.twitter.com/axiatacup). Don’t forget to include #axiatacup in your tweets to win exclusive badminton racquet and jersey from our sponsor. Fans could also follow the matches through Live coverage on Twitter in Surabaya and Kuala Lumpur.