PRZOOM - /newswire/ -
New Delhi, Delhi, India, 2013/04/01 - One of the biggest advantages of billboards is their visibility. An advertisement in other mediums may get missed out by a person but billboards are much more likely to catch attention due to their large sizes and strategic locations - IMARCgroup.com.

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Larger visibility, infrastructure development, increasing outdoor advertising space, technological advancements, etc. are expected to be the catalysts in driving the Indian billboard advertising market in the coming years. Research firm IMARC Group expects this market to grow at a CAGR of around 5% during 2013-2016, according to its latest report titled “Indian Advertising Market Report & Forecast: 2012-2016”. According to an analyst at IMARC Group,“One of the biggest advantages of billboards is their visibility. An advertisement in other mediums like newspapers or magazines may get missed out by a person but billboards are much more likely to catch attention due to their large sizes and strategic locations. A billboard placed near a busy traffic area generally catches attentions of thousands of commuters each day, many of whom may turn into customers. This is the main reason for billboards being the most preferred among outdoor advertising options”.

IMARC’s new report titled “Indian Advertising Market Report & Forecast: 2012-2016”, provides an analytical and statistical insight into the Indian advertising industry along with its various segments and sub-segments. The study that has been undertaken using both desk-based and qualitative primary research has analyzed various aspects and provides a comprehensive understanding of the Indian advertising market.

The report can serve as an excellent guide for investors, researchers, consultants, marketing strategists, media planners, advertisers, radio and television broadcasters and all those who are planning to foray into the Indian advertising market in some form or the other.

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