The Data-Driven Future of Media, Entertainment; Spotify Shows Drive to Win Nashville's Support

After a decade long struggle, the music ecosystem seems to have gotten over the shock of technology disruption and is now actively embracing technological advances. With the rise of mobile, streaming, social media, and connected devices, musicians have never been closer to their audience.

Over the last few years, Spotify has been investing more and more resources into both “sides” of Nashville: not only educating country-leaning major labels on the value of streaming, but also treating the city as a key focal point for improving relationships with indie and up-and-coming acts.