Your Site Title Should Be ‘Tutorial’, Not ‘Tutorials’

June 15, 2012 3:21 pm

Here is a small example of why choosing the right keyword to target is extremely important. It does not really matter if you are trying to optimize for search engines – it is applicable in general to all web pages published on the Internet.

RubyMonk is an excellent site with a new approach to learning Ruby. Check it out.

But that is not what this post is about. RubyMonk.com has the term ‘Ruby Tutorials’ in its website title. And sure enough, it has a Google first page slot for that term –

Purely from a Google results standpoint though, their title should have had the term ‘Ruby Tutorial’ – just look at this search volume data from Google Insights, that compares the search volume for the terms ‘Ruby Tutorial’ and ‘Ruby Tutorials’:

We might be missing quite a few things in this analysis – but like most other things here at StatSpotting, this is what we spotted!

So this is the summary: Google Insights can tell you with reasonable accuracy, what is it, that people are searching on the Internet to find your content. In this example, many more people search for ‘tutorial’ and not ‘tutorials’. Your specific keyword might vary – but you get the idea. In many cases, there might be a significant difference in Search volume between such term, and acting on this input might make a meaningful difference in traffic to your website.

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