with brand

We are designers, researchers and deep thinkerswho work through a process of collaborative inquiryto capture, define and communicate the valuewithin your business. Partnering with you, we createcompelling brands and powerful communication thatdrive sustainable business growth.

We translate ideas into experiences.

(OUR PURPOSE)

We are designers, researchers and deep thinkers who work through a process of collaborative inquiry to capture, define and communicate the value within your business. Partnering with you, we create compelling brands and powerful communication that drive sustainable business growth.

We translate ideas into experiences.

(Our Purpose)

"Our brand is at the heart of who we are.
It speaks of family, of generosity and of
a shared experience. It remains the touch stone
for everything we do."

St Mary's College Adelaide, South Australia: A 150 year
old brand inspired by truth, tradition and an ocean journey.

"Our brand defines everything that we strive for at
the SACE Board, which is bringing about positive change
and advantage in students’ lives as they complete
their high school certificate and go out into world."

Capturing the value of a world-class program and communicating
this to a local and international audience.

"Our brand stands for the difference we are here to make.
This is a lot more than just work for us. What we do matters
because it directly affects the world and the people we love.
So we give it everything we've got."

Our Design process:
A toolkit for your brand journey.

We’ve brought together 30 years of experience working with leaders of business to bring you a set of tools that supports your brand journey every step of the way. Three distinct phases of brand each representing an important process. You can jump in wherever you need to.

Work:
Before Brand.

Do this to: build a 360 degree picture of your business and your audience and create the best foundation for your brand.

Work Before Brand.

Do this to: build a 360 degree picture of your business and your audience and create the best foundation for your brand.Make it your own way.

Over the past decade we’ve learnt much from our work with clients and looked at what their greatest needs are in building their brands. From this experience we’ve honed three tools that we use to generate deep insight into our client’s businesses, associated industries and their markets. We use this to build brands for our clients but it turns out it’s of profound value to business too – building team culture, creating shared brand ownership, guiding all aspects of communication and informing business growth. And it’s fun.

Foundation SessionTM

Do this to: Solve sticky brand problems collectively with expert guidance using principles of design thinking.
What is it?: A 2 hour facilitated, round-table working group comprising high-value informants and experts drawn from your team or industry. A guided and focused discussion lead by Working Images produces a valuable data set leading to resolution and a clear communication pathway. Detailed analysis and summary is presented back to leadership outlining high-level insights and strategic recommendations.

This work informs the Brand Profiling.
Can be done as a standalone component.

Brand ProfilingTM

Do this to: Harness the intelligence within your business and team. Understand who you are, who to talk to and what you need to say.
What is it?: A team process for brand foundation. In a 1 day facilitated workshop led by Working Images your team will use nine unique lenses to produce deep, shared insight into the internal and external landscape of the business. A valuable information repository is formed and a singular voice created that will guide and inform communication planning and business development with certainty. Detailed analysis and summary is presented back to leadership outlining high-level insights and strategic recommendations and an emerging narrative for brand

This work informs the Brand Map.
Can be done as a standalone component.

Brand MapTM

Do this to: Keep the big picture in sight with a detailed, visual overview of your entire brand narrative and communication framework.
What is it?: Drawing on insights from the Brand Profiling outputs and guided by the strategic imperatives of the business, Working Images will develop a tiered, structured and prioritised map forming a compelling brand narrative. It details clearly the value proposition for the business, your market needs and expectations, your communication priorities and the purpose driving the business. As a map created from information developed and shared by the team it has high levels of ownership and consensus.

This work informs the Work On Brand
(and everything you do).
Just can’t be done as a standalone component.

Work On Brand.

Do this to: Create the brand you need to reach the right people, speak the right language and capture the value in what you do.Deliver on your promise.

Working from the Brand Profiling report gives our team a valuable set of high-level information that we use to guide and inform every step of the design of your brand identity through to completion. We can pinpoint the right language, ensure that it speaks to the right people, that it supports the right positioning of the business and that it captures the real value you provide to your market through your product, service or place. There are three vital metrics that we use in the creation of compelling brands: Values. Behaviour. Language. Your brand becomes your promise.

At the heart of it all.

Values are the principles and beliefs that guide us in everything we do. We build strong connections with others around the values that we share or respect and for brands it happens just the same way. We build brands around the core values within a business and this leads to deep resonance with an audience. We design brands from the values out – not the brand in.

Values may change and evolve over time within the business or the market and this may require brand change.

How we conduct ourselves socially is guided by our values and it’s the same for business. When consumers scout for a business they have a set of expectations on behaviour and these characteristics are communicated through brand. Behaviour is the clearest indication of your market positioning. It’s powerful when behaviour is congruent with your values.

Behaviours may change and evolve over time within the business or the market and this may require brand change.

When we talk about language we mean visual language – the visual form of the brand. How you speak to others is the most telling aspect of who you are and the most tangible part of an identity. Language differs across continents, countries and also markets. Speaking the right language for your audience lets them know they’re talking to the right people.

Language may change and evolve over time within the business or the market and this may require brand change.

Work With Brand.

Do this to: grow the visibility and relevance of your business and start some compelling conversations – talk to the world.Build your brand and fly.

When you have a brand you can talk to anyone. What do you need to say?
Conversations can happen in the most amazing places.

Branded environments.

Graphics behave very differently in built spaces and understanding this is critical to their function and success.

We focus on a deep understanding of the user and their specific needs, providing highly functional, positive and memorable visitor experiences. We work with you to create branded environments, interior graphic schemes, way finding and architectural signage programmes.

Information design.

Businesses must provide clarity around their product and their service offering – to share their story.

We package your communication in a way that builds relevance and awareness, adds value to your business and provides a compelling means of differentiation within your market. We work with you to create publications, posters, prospectuses, profiles, postcards and presentations.

Digital environments.

Successful communication relies on right messaging and connecting on the right channels for your audience.

We work with care to translate your brand to the onscreen environment through the crafting of nuanced and bespoke communication that will find the right audience and engage them directly. We work with you to create websites, digital campaigns and strategy for socials.

The team in Melrose following the client launch of the
Max Cranes 2100T crane in Port Augusta.

The team in Wilmington walking through
Alligator Gorge.

Scone break stop in Crystal Brook on our
way from Adelaide to Port Augusta

Drew in Flinders Ranges, mountain
bike ride South of Bunyeroo Valley.

Drew in Flinders Ranges, mountain
bike ride North of Brachina Gorge.

Drew in Flinders Ranges, mountain
bike ride North of Brachina Gorge.

Drew with Working Images China partner Tori Wu in Taipei
with the Taiwan MOEA investment and development team.

The beautiful cherry blossoms season. The Working Images China team streetside, Shanghai.

Tori Wu and Amber Chiu – guest lecturers at National Central University
in Taiwan sharing the latest insights and practices on how Design Thinking can create value for human resources management to post-graduate students.

Photography shoot on location at Fubon Bank – a Working Images China client. The team created the broader brand language.

Amber and Tori invited to host and facilitate a Design Thinking workshop at TEDx event Shanghai.

Masterful communication

Dedicated to masterful communication and rigorous methodology, Drew is passionate about enabling business to build meaningful narratives that create conversations, connect people, support businesses to thrive and people to grow. He has lived and worked in international markets including UK, China and SE Asia bringing an international lens to local business. Drew is the go-to person for working session facilitation, deep thinking, high-level analysis and research driven projects.

Compelling communication

Working across film, theatre marketing and brand, Sarah has honed the capacity to synthesise multiple sources of information across a wide range of experiences which translates to meticulously detailed and compelling communication. She lived and worked in London and brings with her a valuable breadth of skills. Sarah is the go-to person for the translation of complex communication requirements into elegant solutions.

Passionate communication

Based in Shanghai China and having worked extensively globally, Tori is highly passionate communication designer with a gift for the resolution of meticulous and complex project requirements. She brings a valuable dimension to the business translating cultural and business needs with a focus on analytical and strategic thinking. Tori is the go-to person for international branding solutions.

Strategic communication

Working in a strategic communication role Amber brings large scale corporate experience and a research driven rigour supported by specialist areas of study including Masters of Business Administration and Masters Degree in Mass communication/Marketing. She synthesises academic insights, brings research depth, on-ground strategic planning and multiple communication dimensions. Amber is the go-to person for deep analysis supporting brand and communication.