Tuesday, January 28, 2014

It was the summer of '63. We were driving my dad's 1957 Ford station-wagon on Rattlesnake Mountain Road outside of Stockbridge, Massachusetts. I had just graduated from high school. I wanted to be a folksinger -- and there on this twilit country road was a tall man and a short man, walking. I recognized the tall guy immediately and slowed the car. I was keeping pace with them for a moment. The tall one was Pete Seeger, the shorter one was twelve-string guitar master, Bob Davenport from England.

I pulled the station-wagon over to the side of the road. I got out and walked over to Pete and said, "You mind if I walk with you?" It was brazen, and foolish. Pete looked at Davenport with less than a smile and more of a question mark. Davenport whispered, "I'd like to know what they're thinking, these American kids." Pete turned to me and said, "Come along then." I waved to my cousin Kyle and she got behind the wheel and drove off ... and I was alone with a legend and the legend's friend, who was really the one permitting the walk-along-side.

In my memory that walk lasted forty hours. But whatever time it took walking the length of it and then coming back and walking another length was sweet to me because these two great musicians were talking about everything under the sun. And then -- after the real sun sank behind Monument Mountain, Pete made that statement I'll never forget: "If you squeezed that mountain the sap would run out and turn into culture." I knew what he meant -- the Berkshires of Massachusetts was the heartland of New England poetry, prose and let's not forget maple syrup. The way Pete said it, and explained it, the dripping sap off that mountain contained the souls of Hawthorne, Melville, Thoreau, Stowe, Sedgwick, Bryant, Longfellow and the rest.

After a while we sat down in a field and counted fireflies. I'll never forget that night. Nor will I forget, some years later meeting another folk legend, Ray Brock who gave me a pancake recipe that he liked to use in the Virgin Islands on a Baltic ketch, "and don't forget the fresh nutmeg" -- and I never do, Ray!

All this may seem like a long time gone, 1963-1968, but to me it's the wink of a firefly on a summer's night.

Monday, January 27, 2014

In recent months
writers have asked the same questions at our workshops. How does one get a book
up and running? How does one get a newly published book into the bestseller
category? What are some of the secrets of learning how to be a writer whose
first book succeeds right from the start?

We asked first-time author
Dr. Andrew Lam who is one of our Irie Books top-selling writers if he would
share the secret of his success with Saving
Sight: An eye surgeon's look at life behind the mask and the heroes who changed
the way we see.

His response (below)
is candid, clear and correct as far as the procedure one needs to follow in
order to make a book into a success. Andrew's background is scientific and
medical, yet his approach to book marketing is creative and inspirational. He
is a retinal surgeon with a history degree from Yale and an assistant professor
at Tufts School of Medicine. Dr. Lam resides
in western Massachusetts
with his wife and four children.

HOW I MADE MY BOOK AN
AMAZON BESTSELLER

Eight months ago, Irie Books published my first book, Saving
Sight, which blends my experiences as an eye surgeon with the stories
of medical heroes whose inventions saved the sight of millions around the
world.

Since its launch, Saving
Sight has been an Amazon bestseller in its category (ophthalmology) and
sold thousands of copies. It won awards from the New
England and London Book Festivals. I was flattered when my friend
Gerry invited me to share the things I’d done to promote my book. I drew up
this list, which I hope may benefit some fellow writers out there.

1. It’s all up to
you.

From the start, my attitude was to take complete ownership
of the success or failure of my book. Yes, your publisher will help market your
book, but it’s useful to adopt the mindset that it’s all up to you. This keeps
you alert, engaged, and constantly trying to think of ways to get your book
into readers’ hands. Besides, no one is going to care about the success of your
book as much as you will.

So, if you’ve just gotten your first book published, give yourself
a brief pat on the back and then start learning the new skills necessary to
promote it yourself. Don’t waste time waiting for others to do it for you.

2. Marketable? It
better be.

Like a lot of first time authors, I loved writing my book.
There were no deadlines, no expectations. I wrote in my spare time and did it
because it was fun. I also knew I had a good, marketable idea, and I didn’t
think anyone else had the expertise or ability to write a book like mine.

My first idea was to write a nonfiction book profiling a
group of heroic medical underdogs—with my degree in history and familiarity
with the scientific literature, I was well-poised to do this. Later, I realized
my book would appeal to a far larger audience if I blended those stories with
exciting episodes from my surgical training—to show what it’s like to learn
LASIK and cataract surgery; to reveal how surgeons feel when they aren’t sure
what to do; to share the joy of saving someone’s sight; and to be honest about
what it’s like to fail, when failure can mean blindness.

No one had ever written a book like this. There was no
competition. And, even if it didn’t catch fire with the general public, I knew
there’d always be a niche audience of eye doctors and patients who would buy
it.

In short: the importance of having a ready audience for your
book cannot be overemphasized.

3. Write the absolute
best book you can.

Books sales grow from word of mouth. Readers recommending
books to their friends is a far more effective form of promotion than
advertisements, media interviews, or even book reviews. No one beyond your
circle of family and friends is going to buy your book unless it is actually
good. So do all you can to make sure your book is the best it can be. I spent
countless hours writing and re-writing my book. I showed it to a lot of readers
and took their advice. I listened to my agent's and editor’s suggestions and
took them to heart. If your book isn’t good, it won’t sell.

4. Make it look good.

Presentation. It’s important. And no one will care as much
about the presentation of your book, website, or Amazon landing page as you
will. I worked closely with my book designer to make sure the cover and layout
were as perfect as possible. I made sure to have a nice-looking, professional
website. When the book launched, I quickly learned to
navigate Amazon’s Author Central and “Look Inside” functions to make sure
everything about my Amazon landing page looked attractive.

5. Have an “all of
the above” promotion strategy.

When I sat down and thought about what I could personally do
to promote my book, I divided my efforts into three categories.

a. Personal Contacts – the first, and easiest, thing I did
was simply reach the people I knew. I tried to enlist as many of them as
possible to help me spread the word. Prior to the launch I invited family and
friends to read advance copies and asked them to leave an honest Amazon review
and share what they thought via social media. I used Facebook to announce the
launch and share articles and reviews. I also posted to Facebook groups
pertaining to ophthalmology, optometry, and patients with various eye
conditions. Think hard about how to reach groups that might be interested in
your book.

b. Local and Regional Media – I tried to saturate my local
region (western Massachusetts)
with news about my book. I gave numerous book talks at libraries in which I
donated the proceeds to the libraries. I did the same with Lions and Kiwanis
clubs. I priced my book inexpensively to encourage people to buy it—believing
that growing my readership was paramount and would lead to greater word of
mouth recommendations. I succeeded in getting articles about the book in local
newspapers, radio and television. I sought out book clubs to speak to. No group
was too small to talk to, no interview too insignificant. I sent a press
release to my hometown paper in Illinois.
Media exposure has a way of snowballing. The more you put your name and your
book out there, the more opportunities will come to you.

c. Professional Resources – Not everyone will have these
opportunities, but I was able to get articles and interviews in many
ophthalmology trade magazines and newsletters. I reached out to optometry
schools and medical associations. I made bulk sales to pharmaceutical
companies. I sent free copies to reviewers and influential leaders in the
field. In my practice, I am constantly meeting new patients who have an
interest in the subject of my book, giving me many opportunities to interact
with potential readers.

6. Never give up. And
have fun.

Like a lot of authors, I spent years writing my first books,
hoping they would one day be published, wondering if they would ever see the
light of day. Before writing Saving Sight,
I’d actually written a WWII novel called Two
Sons of China (recently released by Bondfire Books). It took two years for
my agent to land a publisher for my novel. While I was waiting, I wrote Saving Sight, and was chagrined when
that agent declined to represent it. “Too niche,” she said. I then secured
another agent for Saving Sight, who
struck out with the major publishers and gave up. But I didn’t. I got yet
another agent. I believed in my book. I didn’t know if it would ever “succeed,”
but I never doubted its quality and that it deserved to be published.

This multi-year journey was only tolerable because I was
having fun. I enjoyed writing. I was passionate about the history I wanted to
share, and the idea that people should know what their surgeons actually think.

And remember, it’s a marathon, not a sprint. There will
always be new opportunities to promote your book, even years after its release.
There are also many definitions of success. Doing what you love is certainly
one of them, no matter how many books you sell.

Friday, January 24, 2014

Some legends say that the elephant is our closest relation
to the spirit world.

His main and most accentuated virtue, patience. But -- of
what use is this in a world such as ours, a world that is always on the move
restlessly from one place to another?

The beauty of the elephant is that it cannot see its tail.
It must move ever forward into the illimitable and indefinite future. Doing so,
the great, gray eminence blends with the low lying clouds of which it is a herd
member.

I am reminded of these things as I think of my friendRoss LewAllen, my cohort in laughter and
occasionally tears over these past 40 years wherein we have both taken counsel
from the elephant. Let's promise to be patient with each other. We did. We do.
We still do. Because I do not feel him gone. I feel he is here, watching,
waiting, like the slow moving clouds.

I remember when he returned from Africa
and had elephant visions, most of them things he'd seen with his beloved
daughter Laura.

Elephant

I watched a mother
elephant

gently lay her tusk

over the back

of her baby

She carefully moved
her trunk

from the left side to
the right side

of the baby's body

I felt the powerful
sense

of touch at work

Dusty gray

moving in the night

Kilimanjaro's healing
water

fills their favorite
swamp

The elephant's night
pace

is tranquil.

--Ross LewAllen

I have seen Ross fly like an egret, white on blue. And I
have seen him move like a man on fire. But mostly I see him moving among
clouds, in a herd of gray, slow-paced beauties going to where they're going
without haste, one step at a time.

Last night, in a dream, the question came up, "Will
there be coffee in heaven?"

This morning I have an answer -- sitting in the chair in the
sun that Ross liked to sit in while, together, we studied the lilies of the
pond.

There are slow moving elephants pacing the sky and coffee
such as they have in heaven.

Thursday, January 16, 2014

I write fewer and fewer poems because I see poetry everywhere around me. It is already written by nature.

When I was younger and I wrote poems every day, I knew that each one was a prayer of thanks for being alive. I literally wore the poem over my heart by folding the paper upon which it was written and placing it in my heart-side pocket. I wore it for the day in which I wrote it.

Now I see and say the prayer rather than write it. Sometimes I say it aloud. Sometimes I feel it so strongly it urges me to actually twirl my arms about. I feel a little like William Carlos Williams, who wrote the funny poem about dancing secretly and madly in his house when he was all by himself.

This morning I noticed the cat drawing on our bathroom window. It was done by a tree frog's sticky fingers.

It reminds that just beyond the window is where we buried our aged cat last Spring.

The tree frog's cat points to the old cat's burial ground. And reminds: "Look again, my friends, I am here with you!"

Bill Worrell, poet, songwriter, performer, sculptor, painter, author did the painting you see above and wrote the verses shown and his new book Places of Mystery, Power & Energy explains the way things work in the cosmos, on terra firma, and in the intricacies of the human heart. He is the original one-man-band artist and the tune that he sings -- whether in paint, poem, song or story -- is always universal. Hail to Bill!

Sunday, January 5, 2014

This saguaro seems to be dancing. They do dance, you know. It is the wind, the clear air, the rain smell from far off, but most of all it's the desert. As in the subtropics, the low desert is a player in the mood of the observer. You can't take the desert out of the sand nor the sand out of the desert. They belong together, as the sea on this island where we live abides in the bode of a shell. Plant the shell on dry ground and it will sing of the sea.

Wednesday, January 1, 2014

My mom used to say, "Creatures are talking to us all of the time. Are we listening?"

I listen. Last night, sitting on our dock as night settled in, there was no sound. Then the hoarse rasp of an anhinga. That is, a snakebird. Long undulant neck, long sharp beak. She nests in our paperwood trees and you can see her black sleek form against the whiter trunks. Silence.

Then the whirr of wings and something light and furry, something unknown lands on my left cheek. I feel a touch of softness. Then more whirr, and it -- whatever it is -- is gone. "What was that?"

Lorry says, "It was the largest moth I've ever seen." I'd seen it too, very briefly, and thought it was a hummingbird. But it was, in reality, the moth they call Bat in Jamaica. It kissed my cheek and hummed away into the night. I remembered Frost's line: "For once, then, something."

Last spring I mentioned a long black snake sliding up to where I sat on the dock. It kept coming. I thought it would stop. It didn't. It came right up to my big toe and sort of tasted it with its forked tongue. I got a good tickly feeling. And remembered my Navajo friend Jay telling me that he'd seen medicine men "toe herding rattlesnakes."

Once in New Mexico I was awakened by a magpie. I thought I was dreaming but when I opened my eyes there was a large black and white bird on my chest. For some reason I thought it was a she, and when I was awake enough to sit up, I did, and she flew to the open window. I followed her outside. She flew from juniper to juniper. Finally I came to the place where she wanted me to see something. Her nest. The wind had blown it down and her nestlings were scattered about on the juniper and pinon needles. I got my ladder and put the nest and the nestlings into the tree they had fallen from.

That is my story. Listen to all great and small. Believe your dreams. Feel more, talk less. Love everything, even pain, sorrow, bewilderment. Move along with your life, have no grudges. Above all, be kind and think of others instead of yourself.

Gerald Hausman calls himself a "native of the world" after living in so many places in the United States and the West Indies. He spent more than twenty years in New Mexico where many of his American Indian folktales were collected and published. Born in Baltimore, Maryland in 1945, Hausman has been a storyteller almost since birth. His more than 70 books attest to his love of folklore, a passion instilled by his mother who painted the portraits of Native American chiefs. During his thirty-five years as a storyteller, Gerald has entertained children of all ages at such places as The Kennedy Center, Harvard University, St John's College and in schools from one end of the country to the other. Five audio books have come out in recent years and two of Gerald's books have been made into animated and folkloric films. His books have also been translated into a dozen foreign languages.