I know them

(the original 2 founders) don't know the new partner
both guys are serious cross racers and decided to start a company that originally was going to focus solely on cross
they are great guys, they work(ed) very hard on their frame designs, focusing on race steeds only. Those miniluvs are great race bikes fora great value

They were blowing these out on their Website a couple months ago. CX Magazine reviewed this bike a few issues back. I can't find it online, but I remember it being a positive review and specifically shorter racers would be "bummed".