UX research is all about the user: Is it easy for him to navigate the website? Can he use the website without any problems? Is the information presented in a comprehensible way and easy to find? These and other questions can best be answered in a personal conversation with the[…]

”Hurry while supplies last!“ ”Only 5 seats left at this price!“ “90% of accommodation in Munich for your dates are already booked.” Does this sound familiar to you? Certainly, you have already come across such slogans. In all likelihood, your fingertips have already been twitching from time to time, so[…]

The majority of older people want to age in their own living environment and not in a nursing home. But more often than not, older people living at home alone are not able to cope with everyday life anymore without external help. This is where digitization promises a big potential,[…]

Your product is innovative, the features cause excitement, and it’s also visually appealing? If the basics, however, are insufficient, this can easily kill a good user experience and scare customers away permanently. Here’s what happened to myself. It was May 2018 – Apple Pay has already been live for four[…]

Do I always need a classic UX test? Successful websites convince their users with a good usability. Ease of use and good preparation of information are the basic conditions for a high conversion rate. In order to optimize the usability of a website, the direct feedback of the users is very[…]

User experience and usability are two terms that have some overlapping points, but still do not mean the same thing. Both terms focus on user satisfaction when dealing with digital, physical or analog products. Usability as a quality attribute Usability refers to the user-friendliness or usability of systems or products[…]

In the category UX basics to go we present different user experience and usability terms. Exactly the right thing for everyone who wants to acquire basic knowledge about UX very quickly. Today we look at: prototypes Prototype… what are you thinking of when hearing that term? Cars? Or maybe robots? That is[…]

In the category UX basics to go we present different user experience and usability basic terms. Exactly the right thing for everyone who wants to acquire basic knowledge about UX very quickly. Today we look at: Affordance Those who listen to a well-founded discussion about usability will sooner or later[…]

Usability? Sure, I know what that is. What exactly? Hm… Usability and user experience are the buzzwords of recent years. You don’t have to be an expert to be aware of the importance of usability of products or digital applications. Nevertheless, many people ask themselves what exactly is behind the[…]

How to make the login process easier for users Hacker attacks and data leaks as well as the GDPR implementation have raised the awareness for data security issues in society. Nevertheless, only very few internet users use really secure passwords. We therefore collected some tips on how you as a[…]