Keywords

On the one hand, keywords, also called query or search terms, are words or phrases that Internet users type into a search box to find something they are looking for. On the other hand, keywords are words or phrases relevant to your business, products and services used in your website textual content. To attract target audience and drive more traffic to your website let your webpage content support keywords relevant to both your business-related issues and appropriate search terms highly searched for on the Internet.

Keywords and keyphrases are an integral part of a Search Engine Optimization (SEO) strategy, including on page optimization. They do influence the Search Engine Results and the Search Engine Results Page (SERP) ranking of a website and play a significant role when it comes to getting a website to the top of the organic search results. To make webpages more search engine friendly keywords are also used in URLs and webpage coding, namely the title tag, description tag and keyword tag.
Creating high relevant and sought after keywords for your website is a challenging and important task to perform.