The singer, who has sported a very lengthy beard since the group’s formation, told Brave Worlds that he and Hill were approached by Gillette, who offered them the staggering amount of money to shave. Though still a hefty wedge by today’s standards, the offer came in 1984, meaning it would be worth $2.25million (£1.44million) now.

Asked why he turned it down, Gibbons said: “No dice. Even adjusted for inflation, this isn’t going to fly. They prospect of seeing oneself in the mirror clean-shaven is too close to a Vincent Price film… a prospect not to be contemplated, no matter the compensation.”