Articles tagged Graham Holdings (7)

Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.

Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.

Through its early history, podcasting seemed separated from the waves of change happening in other sectors of digital media. But today, it’s increasingly facing the same questions. Part 1 of a five-part series on the business of on-demand audio.