Transcript of "The Values of a Link for Search Engine Optimization"

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The Values of a Link for Search Engine Optimization

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Since most link building campaigns are done to support ongoing ranking strategies, its important to know where and how to look for "link traps" that keep you from your Search Engine Optimization (SEO) efforts and goals. Websites that employ the use of robots.txt, JavaScript or certain redirects should be avoided. Websites that show no meter of Google green (PR) should be thoroughly checked. Its important to secure links from a venue asearch engine can spider. Links from websites outside your industry niche wont hurt your link building effort; however they dont provide a good ranking boost contribution since it doesnt reinforce any relevancy of your keywords.

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What we will focus on is determining which link exchange partners have links that are worthwhile of your time & effort. When looking for link exchange partners you want to look at multiple factors to ensure you are receiving aquality link exchange that allows a vote to be passed backto your web page. Intense Development is going to review 3 factors that qualifies the link as a good exchange:

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This factor is more virtual than materialistic since this would at most times be based on your personal opinion. The quality of the vote passed on to your web pageconsists of multiple pointers that you have to ask yourself:

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Web pages that have less than 50 outgoing links are still considered effective enough to exchange with. See it thisway: A Search Engine will provide (example) 100 points to each page outgoing links. If you have one outgoing link itwill get the full vote value. If you have 50 outgoing links toother websites, than you vote count is only 2 points. Webpages with limited amount of outgoing links are favorable.

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The placement of the link: Will the link partner allow a submission of your link within a paragraph of keyword related / informative text? This way your outgoing linkdoes not follow the webs usual linking exchange pattern, which overtime could become devalued with Search Engines? The surrounding text reinforces your links keywords and might provide additional boost in the keywords relevance.

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Serves good for targeted and high-volume traffic which could convert to clients. Many times the position of the link is what it takes to get more traffic from the website.On good way to determine the hotspot where visitors look most often is by checking out this site EyeTracker

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PageRank (PR) is Google rating system of the quality of thewebsite. The bar runs between 1 to 10 and the closer to 10 you can get the more valuable the exchange. In the past, Page Rank has been the main focus point in many webmasters and Search Engine marketers. Page Rank has overtime become less important in Googles overall ranking algorithm, and now it determines the interval ofthe Search Engines spider / bots return to the website, for faster indexing of new content.