That was our first US customer. Crate Club is a subscription service for survival kits collected by US Special Forces veterans. End of the year. Black Friday is right around the corner, the most important day for retail and the very moment when there is only time for a tactical campaign.

Briefing

Guys! We need a cool and wild advertising campaign.

Wild enough for them to ban us everywhere. Rest!

We went

Strategy is what you need, when the cost of the error is too high. Tactics are when moving in the wrong direction is not that bad as long as you don miss the season. We were given just 25 days to do the thing.

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We saw

We went bonkers, starting from a legit wolf and ending with a rubber fish..

We conquered

5 million views despite the video being relentlessly banned on the web.