Reality Check: Don't Drink the Marketing Kool-Aid

Sometimes marketers need a reality check -- especially when it comes to all that jargon they use.

Yes, marketing is a complicated process, but why make it even more so with all that dense language that could really be put more simply? Here, Ad Age Deputy Editor Judy Pollack takes a look at some of the over-the-top terms we hear every day.

What marketing terms drive you crazy? Let us know in the comments below.

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Judann Pollack

Judann Pollack (Judy) is deputy editor of Ad Age. She joined Ad Age in 1985 as editorial assistant, along the way fielding pretty much every position on the masthead, including reporter, Chicago bureau chief, New York bureau chief, features editor, executive editor and managing editor-international.