NicoWater™

NicoWater™

TOBACCO USE

A proprietary formulation of—yup, you guessed it—nicotine and water, which was intended to serve as an alternative to patches and chewing gum for smoking cessation.

The purveyor billed the concoction as a refreshing break to the smoking habit and saw addicts swigging the swill aplenty. The FDA was less impressed and in early 2009 deemed it illegal, torpedoing NicoWater Inc’s bid to corner the market on the Next Big Thing.