Going back to school: promoting vaccine acceptance by reaching the parents of tomorrow

Author: Robb Butler, August 15 2017: Are current efforts to promote parental vaccine acceptance, shore up community support and educate parents and health workers on the value of immunization paying off? Or, should we be looking at a longer-term investment case - one where future generations are more resilient to vaccine safety scares, fake vaccine news, rumours and allegations?

Despite the fact that vaccines are the safest and most effective tools for preventing infectious diseases, some parents and individuals are skeptical of vaccines, doubting their benefits and safety, and questioning the need for them.