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Felix Badura

WAN-IFRA

Felix Badura

Executive Director, IAB (Internet Advertising Bureau), Austria

Since 2015 Dr. Felix Badura is member of the board of IAB Austria, where he chairs the "Advertising quality" working group. He is working in the online industry since 2008, where he has co-founded Meetrics GmbH, a company that focuses on ad verification as well as the algorithmic detection of reading behaviour on online news portals such as Spiegel Online. Prior to his time at Meetrics Mr. Badura worked as a researcher in the field of Yield Management at WU Vienna.