Tourism: Opportunities at times of change, Jordan conference

June 5-6, organised by Jordan Tourism Board with UNWTO

(ANSAmed) - MADRID, MAY 29 - An international conference
entitled "Opportunities for the tourism market at times of rapid
change" is being organised by the Jordan Tourism Board for June
5 and 6 on the Dead Sea. The event is being held with the
cooperation of the UN's World Tourism Organisation (UNWTO) and
with the backing of Jordan's King Abdullah II, and will attempt
to answer questions on the situation of the global economy and
the political, social, technological, legal and environmental
guidelines of change and how these impact on tourism and
investments.

The conference will be attended by sector experts and figures
from institutions and organisations such as UNESCO, UNCTAD,
Heritage, Jordan's Aqaba Special Economic Zone Authority
(ASEZA), representatives of the tourism industry, the hotel and
transport sectors and public and private investment bodies. The
opening ceremony will be addressed by Jordan's Minister for
Tourism and Antiquity, Nayef H. Al Fayez, the head of the World
Travel and Tourism Council (WTTC), David Scowsill, and the
secretary general of the UNWTO, Taleb Rifai.

There are swift changes in a context in which the needs of
travellers are also changing, with certain areas of demand
growing and others on the wane. How such needs evolve, how they
can be met and which trends emerge from the demand of various
sectors of the tourism industry are among the questions to be
explored over the five sessions of the conference, organisers
have explained to ANSAmed. There will also be focus on how to
seize opportunities emerging from the rapid changes in market
conditions, with emphasis on Jordan's experience in particular,
and on the sector policies identified as priorities by the
country's government in reaching strategic targets over the next
5 years. Another issue to be discussed will be the prospects of
the air travel sector and its contribution to greater
competition and sustainability within the tourism industry.
Finally, an entire panel will be dedicated to ways of
successfully promoting foreign direct investments in the sector,
amid a current climate of uncertainty and relative lack of
capital.(ANSAmed).