Category: Digital Marketing

Website traffic can bring about business growth and it is important to deduce ways to increase the same to your website.

With more traffic on your website, you can get many benefits like

Know about your marketing strategy

Get to know about your audience

Find ways to improve your SEO and the credibility of the search engine

Help generate more leads which can increase sales conversion and bring more profit and revenue for your business.

This is the general opinion of many an expert who provides website and SEO services.The crux of the matter is that you need to drive traffic to your website.

And these experts will tell you that there are various methods of driving traffic. While a few are free the others are paid methods. It is up to you to choose any or all the methods to bring traffic to your website.

Ways of getting traffic for free

First, it would be interesting to know a few freeways of getting more website traffic. One more point to bear in mind is that whatever traffic is driven to the website should be of good quality.

This simply means that only that traffic and leads that can bring about sales conversion are important. Other kinds of traffic that do not lead to conversion is not relevant at all.

All this means is that you need to get the right kind of traffic that can increase engagement.

The SEO consulting services that you hire will suggest a number of methods for optimizing the website for sale conversion. These may include

Having a call to action button

Including lead capture forms at the right place

Providing the relevant information that visitors seek

Making navigation intuitive and easy

With these in place, the visitors will find it easy to find what they are seeking and their visit may become fruitful. There is a high chance of converting the hits to leads and finally to customers.

Of course, your goal is to get the right kind of traffic but there is no one set method or tool to get this kind of traffic to your website.

You may have to use different methods at different times to drive traffic. But putting in some effort and giving it time will surely bear some fruit.

The strategies that are recommended by the marketing SEO services are

Off-page SEO

On-page SEO

Directory listings

Online Ads

Social media

Email

Blogging

Now we know some of the methods to increase traffic but now you need to know some reliable and effective ways to increase traffic for free. These can be listed thus.

1. You need to create a free GMB listing

An optimized GMB listing is found to get seven times more visits than those that are incomplete. So, start by providing all the information the potential customer seeks it may lead to sale conversion easily.

2. On-page SEO

On-page SEO performed on all the website pages leads to an increase in ranking by way of more visitors. This is free but may take some time. It is important to upload quality content from time to time. This can bring in more traffic that is relevant.

3. Building backlinks

Building backlinks is also an important strategy recommended by business SEO services. It helps drive quality traffic to your website.

4. Getting listed on online directories

Getting listed on online directories is one more free method of driving traffic. Also, get listed on the review sites. For this, you need to link your profile to the website. Keep updating the listing this will bring in more traffic. This can help with website ranking as well.

5. Social media network sites

Another important method to get traffic for free is posting on social media network sites like Facebook, Instagram, Pinterest and so on. These can be videos, gifs, blog posts and the like. The social media visitors can become visitors to your website also being influenced by such posts.

6. Targeting long-tailed keywords

Targeting long-tailed keywords are also helpful in driving traffic to your website. This does not cost anything more. These kinds of keywords can help improve ranking thereby making your website more visible. This can be a sure-shot method of bringing in more traffic.

7. Email marketing

Email marketing is a proven method used by top SEO services to drive traffic. You can send newsletters and promotional offers on a regular basis to customers via email. This is a good way to stay in touch with them. There is little chance of losing them when you are in constant contact.

8. Guest blogs

Posting guest blogs by some industry influencers on your website also can attract more traffic. These business influencers have a high reputation. So, a link with them will bring more traffic to you and help with website ranking also.

Being active online like comment on blog posts, social media posts and the like increases your online engagements.

Doing this on websites relevant to your business can drive traffic to your website too. More such engagement more your profile gets exposure.

This will be a big influencer in creating a good impression of your business. What more do you want?

These are just a few methods of creating leads to your website for free. There are other methods which help drive traffic to the website for free like

Including hashtags in the posts

Using landing pages

Learning from the website analytics and more.

If these methods that are free of cost do not work you do have paid methods. But these are the last choices.

Once you are into the business it is essential to use the best of marketing skills.

If you are not very adept at marketing then you should hire one of the best marketing and SEO services agencies in town.

This agency will be able to form a digital marketing strategy for your company. Yes, you may have put in place the traditional marketing methods and have a great deal of trust in this.

But the business it brings may be a trickle in front of the digital marketing techniques you will find out soon. On one side the advertising on tv and print is expensive and the response from it may be just lukewarm.

In contrast, digital marketing is cost-effective. There are other advantages of using this method too.

Those who have overlooked such benefits and have relied heavily on the former have to either shut shop or have very slow growth and are struggling to exist in this huge sea of competitive business world.

A checklist of advantages

Here is a list of advantages of digital marketing for the perusal of those who would want to know more about it.

Learn about the consumers’ wants and preferences

Being able to interact with potential customers

Can get to know the customer

Customer reach is high

The technique is cost-effective

Create brand awareness

Get feedback both good and bad

Target audience

Track the responses immediately

Generates more leads

These are just a few of the direct benefits. There are some indirect benefits of using digital marketing.

Existence doesn’t bring in customers

Just because you exist in the corporate world offering services or selling some products it does not mean that you can attract customers.

In fact, the customer needs to know more about your business and what you are offering. This enlightenment can be done via ads- not the traditional way but the digital way.

Let the online marketing SEO servicescome out with a plan. According to it, your marketing agenda is ready and you let the world know about your business.

Create impactful strategy

This strategy should be impactful. Just your presence on the web world should attract a few hits.

This can create leads and it is up to you to convert this into sales. Once you have registered sales the money flows in and you start generating a bit of profit.

Here the strategy would be to target the kind of audience that you envisage as your potential customers. Also, you create brand awareness and make your online presence felt.

The initial response may not be really awesome but you have made a mark in the corporate world.

Now you have to build on this and garner more customers. With the data of a few purchases, you can know about the kind of customers that are interested in your products and services.

Also, there may be reviews coming in- some good and some bad. You can pat your back for the good ones and give a serious thought for the bad ones. This is the gateway for improvement.

When you start improving the customer can trust you more. Higher the trust greater the loyalty. This trait alone can help build a customer base. This is important for any business.

Time to modify marketing strategy

By now you would have known your target audience, customers response, consumer needs and a lot more.

So it is high time you modified your marketing strategy. You can get yourself better SEO service packages to improve your marketing.

This move will bring in more customers to your fold and pave the way for your growth. Presently brand awareness is created to some extent.

You need to step this up. Also, you would have had a better ranking on the search engine too.

Deploy various methods

The digital marketing strategy would have deployed only a few of the methods from the likes of SEO, SMM, PPC campaign and so on.

Each of these services may not be cheap. For example, PPC web marketingneed to be paid on a monthly basis.

This can be costly in the long run too. But to grow you need to broaden your purse strings and deploy other strategies side by side which are cost effective.

This can increase your revenue and bring about an ROI sooner too. This can be made possible because you have customers online and there will be an immediate response from them.

Also, you have competitors online. They are using different kinds of strategies to develop their business. You need to outsmart them and go past them to have an edge over them.

Know competitor’s strategy

First, you need to find out their strategies and in what way they are better than you. They may have used some good SEO services.

Then use this or a better strategy to get in the level of them or a notch higher. This can bring the market in your favor to some extent.

To get better traction you need to engage with the customers and be accessible to them. Always the sale may not be a commendable one.

There may be some complaints coming in. At such times it is important to react positively and resolve the issues proactively in favor of the customers.

This helps in building customer trust. This way you can increase the number of customers in your kitty.

Give importance to resolve customers issues

Also, when you resolve some issue amicably you gain loyalty too. Such loyal customers will think twice before leaving your fold.

You need to build such a reputation that come what may the customer will most of the time be on board. The pages of your trust books will get swelled when the number of such customers increases.

This kind of trust will make the customers come to you rather you going to the customers. This is an important aspect and says a good deal about your reputation and trust building.

It is such strategies that help make your venture a success in the commercial arena. Again, coming back the target audience you would have built your marketing strategy keeping in mind their wants and preferences.

But for growth, you have to diversify and bring in other products for sale or offer other kinds of services. Then the target audience may change.

So, your marketing policy needs to be modified a bit to target all kinds of audience.

Bring about the needed growth

Only this will sustain the growth and bring about the needed development. Otherwise, there is a chance of stagnation which can be detrimental for business growth.

Then when this happens you give the hard-earned chance to the rival. This should not happen then to get back to the previous position you may have work doubly hard and may have to spend more on the marketing strategies.

This can again affect your finances and reduce the profit margin. To increase this, you may have to increase the selling price.

This may prove to be fatal and lead to losing a few customers, especially that are cost conscious. So whatever strategy you pick it should be done judiciously so that you maintain your ranking and your level and not lose out to the rivals.

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