I Wear Your Shirt

I Wear Your Shirt is an American advertising company that uses T-shirts to advertise businesses. I Wear Your Shirt allows a company to buy a day in which Jason Sadler, the founder, wears a shirt adorned with the company's logo. Sadler wears different shirts for every day of the year. He advertises for the companies by taking pictures and by uploading videos about the companies to Ustream and YouTube.

At the end of 2010 Jason went to the internet to find four more shirt wearers, and by January 1, 2011 there were five people across the country wearing the same shirt. Jason still lives and works in Jacksonville, but he added DeAndre Upshaw in Dallas, Texas, Angela Seales in New York City, Neal Brooks in Springfield, Missouri, and Amber Plaster who currently lives in Las Vegas.[1]

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I Wear Your Shirt was founded by Jason Sadler of Ponte Vedra Beach, Florida in 2008.[2] He began wearing shirts for companies on January 1, 2009.[3] Sadler decided to start I Wear Your Shirt after trying to come up with "a way to make some extra money without actually 'working'".[4] In 2005,[5] Sadler was inspired by The Million Dollar Homepage to create "something ... that would hopefully be as successful and, maybe down the road, just as profitable".[6] He noticed that for promotional purposes, many companies gave away T-shirts for free. Knowing that T-shirts caught people's attention, he decided to become a "human billboard" and "create an advertising medium through free social media tools".[6] After coming up with this idea, Sadler spread I Wear Your Shirt's services through his group of family and friends and through Facebook.[7]

For every day of the year, Sadler dons the shirt of a different company for a set price.[5] On January 1, the price was $1. In 2009, the price was increased by $1 for every day after January 1, and by December 31, I Wear Your Shirt's last customer for the year would have to pay $365. At the end of 365 days, Sadler's income would be $66,795. He received an additional $18,000 in 2009 from the sale of monthly $1,500 sponsorships. After factoring in the money gained from contests and other enterprises, Sadler's total income in 2009 is $83,000.[2][6] In a 2014 interview with The New York Times, Sadler said he increased the daily price, so that it no longer matches the day of the year.[8]

Every day, Sadler advertises the company that owns the rights to his shirt. He posts videos of himself wearing a company's shirt on Ustream, YouTube, Facebook and Twitter, in which he discusses the companies that he is promoting.[3][7] He has over 1,300 friends on Facebook and about 21,000 followers on Twitter.[9]

Sadler says that he wears the shirts for the entire day even if he is attending a wedding or eating a fancy dinner with his girlfriend.[5][7]

In 2012, Sadler auctioned off the rights to change his last name to whatever company bid the highest. Headsets.com eventually won, paying $45,000 to change his name to Jason HeadsetsDotCom.[11] In 2013, he legally changed his name to Jason SurfrApp, a surfing application, that purchased his last name for $50,000.[8]