September 26, 2017E-Marketing NewsComments Off on Communicating Value Effectively: Respecting the customer’s right to draw their own conclusions161

If you want to stand out in the marketplace, instead of making a claim that you are the best, show your prospective customers that you are the best — with specific, quantifiable facts. Then, let them draw their own conclusions whether you are, indeed, the best at what you do, or not.

September 26, 2017E-Marketing NewsComments Off on I used cold emails to 14x my freelance copywriting business. Here’s how. (Includes templates.)218

Featuring templates! In this post, see how freelance copywriter Laura Lopuch dramatically grew her business by experimenting with cold emails. Follow her process. Avoid her mistakes. And confidently reach out to those clients you wish would reach out to you.

September 26, 2017E-Marketing NewsComments Off on What It Really Takes to Get a 10/10 Facebook Ads Relevance Score215

Facebook's Relevance Score is a measure of whether or not your ad's demographic target finds your message relevant (and is thus engaging with it). We've got some tips to help you get a 10/10 every time — so that you can get your ad in front of more qualified eyeballs.

In an earlier Quick Win Clinic, Flint McGlaughlin talked about the importance of determining a clear objective for your webpage. But where does the marketer go from there? The next step is to determine the most effective way to accomplish your objective.

September 21, 2017E-Marketing NewsComments Off on Marketing is Not About Making Claims; it’s About Fostering Conclusions62

People are still people. We are mostly reasonable. We hear arguments and we can change our minds. But when we hear someone making braggadocios claims, rather than trying to rationally win us over, we are naturally repulsed. Your customers are the same way. And when we foster the right conclusions in their mind about us using facts, data, and tangible evidence, we will inevitably feel better about our marketing, and make more money in the process.

September 21, 2017E-Marketing NewsComments Off on How to Create More Actionable PPC Reports (That’ll Improve Your Landing Page Strategy, Too)95

You want your PPC reports to provide takeaways that you can use to optimize your campaigns (and your landing pages, too). Here are a few measures you can take, together or on their own, to better understand your campaign performance.