The Data-Driven Marketer

The Data-Driven Marketer is a podcast dedicated to helping today’s Marketing Operations, Demand Gen, and Sales Operations professionals learn from each other's experiences to become more successful. Whether you’re looking to learn how industry experts charted a course to get where they are today, find out how fast-growing companies made decisions on their marketing strategy and tech stack, or discover what innovative companies are doing with data to drive their success, this is the podcast for you.
Each episode features topics like: data management best practices, sales and marketing alignment, campaign attribution, marketing automation best practices, and many more.

5: Marketing Automation: Getting ROI Faster w/ Josh HillYour company just gambled on an expensive new marketing automation platform. Now your neck is on the line to make it work. Naturally, the most actionable advice comes from a third party. In 2012 Josh Hill founded Marketing Rockstar Guides. It has since become the go-to site for practical step-by-step help to get the most out of marketing automation platforms. I recently spoke with Hill for The Data-Driven Marketer podcast. He warned us that no matter which martech you choose, you need to be patient. Setup takes a while and results even longer. We also discussed: How to get the most out of your martech How to keep your staff from getting recruited away from you Martech’s real ROI Where martech is going /episode/index/show/thedatadrivenmarketer/id/9799673

4: Unleash Your Sales Team with Chat Bots w/ Brian KotlyarMost likely, according to Brian Kotlyar, Head of Demand Generation & Growth for Intercom, a customer messaging platform. Chatbots can acquire leads, demo products, help onboard new customers, and of course offer customer support. Creating bot script is like creating a nurture stream or a decision tree in one of your marketing automation tools. You create branch paths for the typical buying questions and patterns that people have. /episode/index/show/thedatadrivenmarketer/id/9458903

3: Aligning Sales and Marketing for Maximum Success w/ Adam GoyetteMarketing’s sole purpose is to help drive more sales. They should always be in perfect alignment to each other. You need to start with the end sales goal and then work backward to get a marketing plan in place that supports that. Adam Goyette, Vice President of demand generation at G2, the largest marketplace for B2B software in the world, has mastered sales and marketing alignment. He shared his expertise with us. /episode/index/show/thedatadrivenmarketer/id/9457133

2: Breaking Down the Data Silos w/ John Donlon As marketers, we’re drowning in data. Showing companies how to handle this data deluge is the job of John Donlon, Senior Research Director, Marketing Operations Strategies at SiriusDecisions. SiriusDecisions is a B2B research and advisory firm. They use data, research, and models to help organizations grow by engaging with leaders in sales, marketing, and product development. Many companies are trying to transition away from silos. The silos usual happen as a result of separate delivery systems that have incompatible analytics. Over the last three years, companies have been trying to connect all this information. Because in most cases the marketing tech stack grew organically with lots of different technologies from different vendors, coming up with an actionable strategy has become increasingly difficult. /episode/index/show/thedatadrivenmarketer/id/9312464

1: Social Selling Techniques That Only Humans Can Do w/ Jill RowleyJill Rowley, is Partner at Stage 2 Capital and Former Chief Growth Officer for Marketo. Jill is one of the most influential names in the marketing automation space. For social selling, Rowley recommends that you Google a prospect to absorb any: Videos they have appeared in Podcasts Q&As Fireside chats Quotes in articles Online groups they belong to Who they reference on LinkedIn Anything that will help you understand what the person cares about and what their point of view is In our inaugural regular podcast you’ll learn: Important Sales Lessons. Social Selling = Social Networks Make Social Network Deposits Before You Make A Withdrawal Marketing vs. Sales = Reach Vs. Relationship You Need Data Stewards /episode/index/show/thedatadrivenmarketer/id/9104576

Why You Should Listen to The Data-Driven MarketerSome data nerds are throwing a podcast, and you’re invited! I’m Allen Pogorzelski, Marketing VP at Openprise which helps companies leverage open data and open web technologies. I’m launching a podcast called The Data-Driven Marketer. You're going to hear from experts in marketing, operations, demand gen, and digital marketing on building organizations, careers, and growing revenue. It will be really interesting and a lot of fun. /episode/index/show/thedatadrivenmarketer/id/9004190