Preparing a Digital Marketing Plan for MSMEs

There are many suggestions on how to go about the creation of a Digital Marketing Plan for MSMEs (micro and small medium enterprises). Here’s what I usually teach my students in the E-Commerce and Digital Marketing Mentoring Program for MSMEs (with Department of Trade and Industry – Cebu) and Rural Impact Sourcing 12-days Technical Training (with Department of Information and Communications Technology).

Step 6: Search Engine Optimization

Think about the how your prospects or customers use search engines (e.g. Google) go through at the awareness (when learning more about the problem), consideration (exploring solutions), decision stages (deciding on product / service options) of the buyer’s journey. Use the keywords and websites you’ll encounter as inspiration on how improve your website pages further.

Step 8: Social Media Presence

Follow relevant profiles and build following by sharing useful content related to your product or service categories.

Step 9: Social Media Content Plan and Creation

Create useful content at the awareness (when learning more about the problem), consideration (exploring solutions), decision stages (deciding on product / service options) of the buyer’s journey. Check out social media pages of similar products and services to you to analyze their content types and sharing approaches.

Step 10: Execute a 21-day or 66-days Digital Marketing Campaign

Generate awareness-consideration-decision content good enough for a 21-day or 66-days digital marketing campaign. Use Facebook Pages publishing tools and other social media content creation platforms where you can upload the content and set a publishing schedule.

Doing this right gives you the opportunity to focus on user engagement, follow through, analytics monitoring, and content creation.

Janette Toral is an e-commerce advocate in the Philippines. She is the site owner of DigitalFilipino.com.

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DigitalFilipino.com is a personal website of Janette Toral that started last September 17, 1999. This site has served as a platform for numerous online experiment in the area of e-commerce, Internet research, Philippine Internet history, and blogging. READ MORE about Janette Toral.