Johnny Coca finally made his debut at Mulberry :) He began with wardrobe pieces that he personally feels drawn to as the leather biker jacket (London's punk and rock 'n' roll scene are among his referencesI and the kilt, an item he regularly wears himself. Daywear was particularly strong, the coats and capes with contrast over stitch.

Coca has said that: “I wanted to bring a lot of influences from the UK - on the silhouette on the attitude, the colours and the treatment. I love McQueen, Vivienne Westwood… there are so many British references I love." and "When I was really young I was looking at the McQueen show and said, ‘Oh my God, it’s amazing’. All the time I have been so focused on the UK fashion because it’s more extreme and eccentric - it was closer to my direction in a way.” and “I’m more like biker and Doc Martens, I love kilts. I have so many kilts. All this influences you”

There was big emphasis too on shoes and jewellery, two categories that he hopes to grow, but in the meantime all eyes will be on the bags. A new Mulberry logo, which Coca discovered in the archives and dates back to the early seventies. Also a more expensive-looking leathers (box leather - a Celine and Hermes favourite - is a new addition here), chicer, richer colours, smart combinations of white, burgundy and Python, and you'll notice an elevation in workmanship, too. These bags are all made in the same Mulberry factories, by the same craftspeople, but now under Coca's direction, namely his unwavering attention to detail, his desire for beauty and practicality combined, and his unparalleled technical know how - it turns out that a few tricks like that make a world of difference to a handbag.

So what's it all going to cost? You'll be delighted to hear that Coca is also a numbers man who is keen to keep price points towards the more affordable end of the spectrum. He has the capability to reel off prices per metre, to the exact euro, of every fabric and skin used in this collection. The prices of many of the bags are £500-£995, meaning that can all have a piece of his new Mulberry. It is gonna be so much fun to be able to offer Cocas collection to our customers upcoming fall. Wiie <3

First look at bags and accessoare from www.mulberry.com

Pictures and information from www.vogue.co.uk and from www.mulberry.com