In this training webinar, Halina walks through creative ways to leverage keyword search within Rival IQ. Using search syntax, or logical filters, you’ll learn how to sift through your competitors’ social posts to identify new content opportunities and trending topics, and generate new ideas.

With so many social posts appearing in your landscapes, it can be overwhelming and difficult to understand what is really happening with each competitor on each channel around any topic. Halina will show you the many ways you can search within Rival IQ to narrow down with keywords, content, or broader topics. The search capabilities within Twitter, Instagram, Facebook, and other networks vary greatly, but with this training you’ll get the details on all the possibilities.

By watching this training, you’ll learn how to:

Use the various types of search logic

Track your influencers’ posts about your brand

Report on hashtag campaigns and product launches

Answer questions about your competitors’ social media strategies

And much more…

In this training, Halina uses a landscape from Rival IQ Explore—a free tool that allows you to benchmark against top brands in 18 industries. As she mentions, you can easily copy the landscapes into your account by clicking the trial button on the Explore page. These landscapes won’t count against your plan, so go ahead and copy as many as you want!

This recording of “Creative Ways to Leverage Keyword Search within Rival IQ” is part of our ongoing training program. Learn more ways you can leverage Rival IQ by checking out past recordings as well as upcoming training sessions in the Rival IQ Help Center.

Cassandra leads our product marketing, focusing on product, brand, and communications needs. Cassandra has worked in marketing and communications for nearly a decade helping businesses like Microsoft including Xbox and The Garage, Pike13, and many others connect with their audiences.
Outside of work, Cassandra keeps extraordinarily active. An avid community builder, she leads the Seattle Lean In Circle, and co-founded SheHasDrive, as well as a peer-mentoring program based in Seattle. Since moving to Seattle from Kansas, Cassandra has adopted an outdoors lifestyle that includes hiking, skiing, and kayaking. Follow her on Twitter, Facebook, or Instagram.