80% of Motel 6 customers book a room for the same day. With this in mind, we built a mobile experience focused on allowing users to quickly find a nearby property and reserving an available room with minimal effort and distractions.

Contributions

For over a year while at Prolific Interactive, I led a small team of user experience and product designers through a complete product development cycle including an initial "research and discovery" phase.

To create the product that eventually went to market, my team created and tested dozens of prototypes, orchestrated technical experiments, worked through endless edge-cases and established a Design Language System for both platforms as a baseline for future feature development.