It does not take much to do well in business. But many fail to minimize costs that destroy the money making opportunity. Certain costs however are essential. The first is travel. Even if your business is online travel is important for information gathering, networking, and overall experience. Expanding oneself geographically will pay for itself. The second most overlooked cost is equipment. For example many people on youtube brag about using the same camera for ten years. The money saved is cool but I often wonder how much farther they could take their show with some better equipment. Thirdly few people do the necessary costs to get a site up to par. For example it is with a thousand dollars if your friend is really good at building websites and can take your online business to the next level. Never think twice about those types of things if you know for sure. Lastly take your business seriously. That way it will do well. Please comment.