property.hk recognizes and respects one right's to privacy of the Personal Data and pledges to observe and comply with the Personal Data (Privacy) Ordinance with a devotion to protect on-line privacy on Personal Data.

This Statement explains our policies and practices.

We respect your privacy and we promise:

to implement computer, physical and procedural safeguards to protect the security and confidentiality of the Personal Data we collect

to limit the Personal Data collected to the minimum required to provide a better service

not to disclose your Personal Data to external parties unless you have agreed, we are required by law or we have previously informed you.

1. Information Collection

In order to provide a better service to you, we may collect information in the course of your browsing of our Web Site; or through our Web Site, inquiring, using, subscribing and/or submitting applications for any information, services, products, schemes or registration of memberships operated, supplied and provided by property.hk; or when you attend any functions hosted by property.hk. Personal Data may also be collected on-line from you without your awareness through the use of various technical operations.

As part of our mission to facilitate an open property market in Hong Kong, we collect information and maintain a database about properties in Hong Kong. In the process, we also collect personal information about individual contact persons of the properties.

If specific information is requested but not supplied, we may be unable to provide the requested service.

We only retain Personal Data for as long as it is necessary. However a copy may be archived indefinitely.

2. Use of Information

The purposes for which information may be used by us in and outside Hong Kong include:

facilitating the provisions of services/products by property.hk including but not limited to the estate agency, property listing, on-line shopping, e-commerce or any other related services/products to you

sending or e-mailing to you direct marketing and promotional materials of a diverse range of services/products provided/supplied by property.hk and property.hk Affiliates from time to time. You may write to our Data Protection Officer if they do not wish to receive such materials from property.hk

identifying the winners' or your identity when collecting the winning prizes or free gifts from property.hk

compiling aggregate statistics about the online users registering with property.hk

observing and complying with legal and regulatory requirements or orders of competent authorities in HKSAR or other jurisdiction

legal proceedings, including collecting overdue amounts

other related purposes.

We may conduct direct marketing via fax, email, direct mail, telephone and other means of communication, or send e-newsletters to you. You may choose not to receive promotional materials, by simply telling us, and we will cease to do so, without charge.

3. Disclosure

We will keep the Personal Data we hold confidential but may provide information to:

persons to whom we are required to make disclosure under applicable laws in or outside Hong Kong

actual or proposed transferees or participants of our services

We cannot control how third parties use information.

4. Cookies [applicable to online user]

Cookies are commonly used to facilitate transmission and to provide more useful features. It is a piece of data stored in your computer. We use these devices to find out more about the use of our Web Sites and user preferences, in order to improve our services. We may share summarized traffic data with advertisers. We note traffic, pages visited and time spent. You are not identified. However if you agree by registering with us, we may link the information to you, so that you may receive information more suited to your interests.

You may set your browser to reject cookies, or tell you when a cookie is being sent.

Cookies are necessary for some features of the website to work, e.g., to maintain continuity during a session. If they are not accepted, those features may not work properly.

We may use an email delivery and marketing company to send emails that you have agreed to receive. Pixels tags and cookies are used in those emails and at our website to help us measure the effectiveness of our advertising and how visitors use our web site.

We may also use a third-party advertising company to serve ads when you visit our Web Site. This company may use information (not including your name, address, email address or telephone number) about your visit to this Web Site in order to provide advertisements about goods and services that may be of interest to you. In the course of serving advertisements to this site, our third-party advertiser may place or recognize a unique "cookie" on your browser.

5. Security

Personal Data stored electronically are password-protected. Encryption technology is used on our secured web areas. Our computer systems are placed in restricted areas. We only permit authorized employees to access personal data. These employees are trained on our privacy policies.

6. Hyperlinks [applicable to online user]

Hyperlinks to other websites are provided for your convenience. You will leave our website for another location that is not controlled by us. Our privacy policies do not apply to other websites. Please refer to the privacy policies of the other websites.

7. Changes
We may update this Statement. When we do, the changes will be posted on Privacy Policy Statement of www.property.hk.

8. Your consent and rights

By using our service, making an application or visiting our website, you consent to the collection and use of your information as outlined in this Statement.

Under the Hong Kong Personal Data (Privacy) Ordinance, individuals have the right:

to check whether we hold Personal Data about you and to access such data

to require us to correct inaccurate data

to ascertain our policies and practices in relation to Personal Data and the kind of Personal Data held by us.