Marketing is a very important part of developing your own personal brand…yep… marketing… and every consultant/employee needs to develop a structured marketing plan that is followed closely, and adjusted, as the needs of her career takes shape…

Visibility is one of the top factors contributing to excellent marketing plans and implementations…it’s the prevailing wisdom anyway..Let’s assume that is true and run with it. For my fellow MBAs remember your funnel in marketing-visibility is all the way at the top and it’s what makes a personal brand what it is.

How will you get more visibility?

With the recent explosion of reality television and the onslaught of [...]

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