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Foodservice

Helping distributors, manufacturers, and operators around the globe make better business decisions

The foodservice landscape is shifting around the globe. The supply chain is evolving, consumer needs and tastes are changing, the channels offering foodservice are plentiful, and technology is enabling convenience and service at the speed of light. Whether you’re a foodservice distributor, manufacturer, or operator, navigating the new landscape can be a challenge—but that’s where we come in. We’ve been tracking every aspect of the industry for more than 40 years, from sizing gaps and opportunities, to assessing your market share, to determining what operators actually buy, and tracking consumer purchasing trends over time.

We Track Foodservice Around the Globe

Our Customers

How do we help foodservice distributors, manufacturers, and operators navigate the new landscape? Just ask our clients.

Manufacturers

"Whenever we’re putting our strategic plans together we use NPD's SupplyTrack. It gives us a perspective on which segments we should target, the different products we need to focus on, where we have holes in our portfolio, and what are the things we need to innovate around."

Distributors

"NPD's SupplyTrack offers the complete view of what’s going on either at a national or regional level. "

Dave WestSenior Director, Category Management, Sysco

Operators

"NPD’s Checkout analysis was helpful to understand how our customers were using a category of products at Limited Service Restaurants and at Jack in the Box. As a result of the analysis, we identified an important area of opportunity for our teams to focus on, in order to grow visits to Jack in the Box. "

Growth Opportunities for Foodservice Operators

Solutions

CREST®

CREST monitors 400,000 consumer visits to commercial and non-commercial foodservice locations, tracking the total foodservice industry and specific segments, categories, chains, and food items in the U.S. and around the world.

Checkout

Checkout is the gold standard consumer receipt panel for understanding consumer behavior in foodservice. We classify all foodservice items into an industry standard hierarchy and actively code the menus of 21+ chains.

Future Views

Purchase Dynamics

Purchase Dynamics from The NPD Group uses SupplyTrack® invoice-level data to segment your operators based on their new-lost-retained purchase status over time. Using this information, you can evaluate operator purchase dynamics for any products or brands that flow through large broadline distributors.

Reports

Delivering Digital Convenience Report

Feeding the Growing Appetite for Restaurant Apps

Our new report, Delivering Digital Convenience, shows how consumers use and rate digital services from leading chains and third parties. It's a new resource to help you take advantage of the latest digital trends.

Value Wars 2.0

Explore the rebirth of the value menu in our new Value Wars 2.0: The Value Menu Strikes Back Report. It assesses the effectiveness of the new value menus in the first full month these offers were available to consumers.