December 22, 2015

Google has just turned in a new feature a from its photos stable with " Spotlight Stories – which is an immersive, 360-degree animated videos meant to introduce a new form of storytelling – to YouTube,.The technology for making these mini-movies was first developed by Motorola Mobility’s Advanced Technology And Products (ATAP) division, but Google continued to fund its development over the years following Motorola’s 2011 Google acquisition.

The first story to arrive is a holiday film called “Special Delivery,” from Wallace and Gromit creators Aardman Animations. This feature will let consumers create movie format powered by sensors like the gyroscope and accelerometer which will create an immersive viewing experience that involves 3D and 2D animations and 360-degree video angles

The Spotlight Stories only work with the YouTube app on certain Android phones, Google has also created a YouTube 360 version so those with other Android devices can still view the movie, as well as those on iOS devices and the web. And there’s a Google Cardboard viewing option, too.

December 15, 2015

In Indonesia the user penetration in the "Digital Video" segment is at 9.92% in 2015. The country's average average revenue per user (ARPU) in the "Digital Video" across Indonesia is currently at USD 8.09 in 2015.

INDONESIA DIGITAL MEDIA GROWTH STORY : 2015 TO 2020

The "Digital Video" growth in Indonesia is currently led by online video which is expected to show a revenue growth of 55.97% in 2016.

However digital music and e publishing will be the biggest digital media growth stories .

By 2020 digital publishing will grow by a huge 26%, while, digital music revenues will grow by 9%

December 7, 2015

SEARCH, SOCIAL AND ONLINE CLASSIFIEDS tops as "highest spends across digital media in UK
By 2017,online video will be the fastest-growing digital media in United Kingdom,with more than 100% growth .Brand marketing spends on search and video will dominate UK digital marketing spends from 2016 onwards

Search spends in UK is expected to grow marginally in 2015 , while social media spends is projected to grow by 8% till 2016 , but it will continue to decline from 2017 onwards, a trend that will continue till 2020
However UK marketers will continue to invest on search with more than 70% of their digital budgets allocated to search marketing. Search will continue to be the biggest investment across digital media from 2015-2020
However the real winner will be online video advertising, with UK brand spending on online video set to grow by 35% in 2016 and by 75% in 2017. By 2018, online video advertising is expected to grow by over 100% and will rank no 2 after search marketing in terms of digital media advertising budget spends

Online gaming forms the biggest pie of UK's digital revenue with a market volume of USD 2,628.2 million USD ( 26billion USD) in 2015. Next is digital video streaming, followed by epublishing and digital music

November 30, 2015

US Digital media market generated revenues of $ 29 billion ( 29,953.2 million) in 2015.With a share of over 30%,online gaming continues to be the biggest contributor to over online media revenues ." Online Gaming or "Digital Games"generated over $10billion or $10,734.4 million in 2015.

Digital Gaming is set to continue to be the largest contributor to the over digital media market till 2018. In 2019 , digital video( see chart 2) will be the number one activity in terms of overall digital media revenue contributor, followed by Gaming

chart 2 :2019 will see online video streaming revenues emerge as the number one revenue contributor, replacing online gaming&nbs

July 16, 2015

Has the Streaming service killed the DVD Star ? Well there's a compelling case that streaming video is killing its predecessors. This year, it is estimated, there will be 3.4 billion movie views online, compared with 2.4 billion disc views.
Streaming services such as Netflix, Amazon Prime and Hulu Plus have racked up tens of millions of subscribers. It's easy to see why — viewing a movie on a streaming service costs a fraction of the price of viewing a movie on disc. .

Overall sales of physical discs continued to decline. Spending on Blu-ray discs rose 2.6% to $2.2 billion but that was not enough to offset declining DVD sales of $5.2 billion, down nearly 14%, IHS says. Physical rentals also dropped 9% to $4.3 billion

July 14, 2015

The above charts from bare figures compares Netflix subscribers and revenues it gets from its subscribers. As of 2015Q1 Netflix has a customer base of around 40million which gives them around $1.5billion revenues,

June 17, 2015

The UK will this year become the first country in the world where half of all advertising spend goes on digital media.
Just over £16.2bn will be spent on all forms of advertising in the UK this year, including TV, newspapers, billboards, radio, online and on mobiles and tablets, according to eMarketer.
Digital advertising is expected to grow by 12% this year to £8.1bn, making the UK the first country in which £1 in every £2 will go on digital media.

1)The cameras of Nokia 920 front and side buttons are made from an incredibly hard substance called zirconium. Both are scratch and dirt resistant.

2)The Lumia 920 uses floating lens technology, which means less camera shake and eventually the better quality of the picture it takes'

3)The Lumia 920 is a Dual-LED flash, means the light on the subject illuminates better, and its evenly distributed all round. Consider a surround sound system.. which essential ensures that the sound gets distributed through out.

4)Nokia Lumia directly enables all images to save across Microsoft photo app SkyDrive , thereby you can show them now on any web enabled tablet, laptop or PC. Additionally it offers you based on your choice when you can upload these pics, during charging the device or during wi fi.This can save your bandwidth and battery as well.

5)The Lumia 920 also makes it easier to save info from the web, by giving you the option to take screenshots. Simultaneously press the power key and Windows key and your Lumia will take a screenshot of your display and save it in the gallery.

June 14, 2015

Mark MacLeod, General Partner, Real Ventures, discusses key points of how to succeed using the software-as-a-service (SaaS) revenue model.

SaaS or Software as Services model has seen a large number of start ups in the last one year. What does it take to succeed in this model. Who are the venture funding companies that are active in this space The below infographic takes a look at the major players across SaaS model ranging from verticals like Healthcare, Education , Real estate, Legal, Energy and Manufacturing

Did you know that an Programmatic Real time Bidding takes just 30 seconds. The video below takes behind the scenes look in how this is done

This Real Time Bidding video goes behind the scenes of how the technology of RTB ( real time bidding ) for the best ad rates works. The entire process of a publisher or a ad network bidding for the keyword in real time via programmatic ad buy ins takes a mind boggling mere 200 milliseconds

This video explains the life cycle of the programmatic RTB ad impression right from the "time when the ad is showed up and how this is streamed across " media inventories" in real time as the best rates are bid in tandem by ad networks

May 30, 2015

Though as of now , television enjoys a wider reach than digital video: 283 million Americans watch TV each month, while 150 million consumers watch video on the Internet. However the ad spends really does not reflect this parity .According to data from Nielson, in 2013, $78 billion was spent on TV ads, compared to just $5.72 billion for online video. The Nielson report actually is an indicator to where we are heading to and talks about Digital Video Ad Convergence:.

May 8, 2015

top 10 online video games by revenue

Garter predicts that in the years to come , online video would be increasingly powered by mobile and personal connected devices. With mobile gaming and video game console online gaming market is forecast to reach $111 billion by 2015. Mobile games are the fastest-growing segment of the market, with revenue set to nearly double between 2013 and 2015 from $13.2 billion to $22 billion

February 19, 2015

This is the daily time US adults spend with digital media, including both desktop and mobile devices.US digital users account for 16.7% of all video usage time for the average adult, and digital video in particular accounts for 15.9% o.

The chart shows that US adults spent nearly an hour per day watching video on digital devices, While the absolute amount of time consumers were spending watching PCbased video was stable since 2012, the amount of time spent with mobile video had more than quadrupled in the same time period to 33 minutes per day.

TV viewership in terms of engagement time has remained almost the same ( 4.24 in 2010 vs 4.33 in 2014)

Digital Video consumer usage has increased from a mere 6 mins in 2010 to 55 mins in 2014

February 18, 2015

As programmatic advertising becomes mainstream, Video Ad spending via the medium is set to see a comfortable jump, by 2017, The revenues generated via Automatic Real time Auction based ( RTB ) real time bidding in UK shows that since 2012 revenue growth is expected to grow 10 times to from 35million Euro to 368m Eurois how online display advertising work is set to grow 25% to reach Euro 626 million in 2017 since 2012 onwardsProgrammed Automated ads refers to automated, real time bidding to reach users instead of traditional advertisings where ads are pre wired to show ads to the masses As the definition and application between the Smart TV , Tablets and Smartphones blur.Online Automated digital video ads is set to grow at an enormous pace and is expected to account for nearly 50% of US digital display market in 2014

HOW EFFECTIVE ARE RTB PROGRAMMED DIGITAL VIDEO MARKETING ADS

As the Technology Application TV , Tablets and Smartphones blur.Programnatic Video ads ( run via RTB has shot up )

However the above chart alltough it talks about EU, the percentage of video ad via programmatic technology and how much of it would be a form of larger digital video marketing tools remains to be seen

Among EU is not the same for all countries. UK comes at the top from which 40% of video ads revenue would be powered by programattic channels compared to just 18% in 2013 . Italy and France makes the second 2 spot where P buying is rampant ,with RTB or programmatic video ads spendng to form 36% and 31%

November 10, 2014

This data compares the most revenue making online video gaming worldwide In 2013, the online shooter game 'CrossFire' by the South Korean developer SmileGate was the leading online video game worldwide with a revenue of 957 million U.S. dollars.