Generation X is often overlooked by advertisers, however brands must reflect the independent spirit of this demographic in order to engage them, as many Generation X-ers do not recognise their depiction in contemporary advertising.

Marketing in the COVID-19 crisis This article is part of a special WARC Snapshot focused on enabling brand marketers to re-strategise amid the unprecedented disruption caused by the novel coronavirus outbreak.

International brands have always had to tread carefully in China, where an appreciation of local culture is essential, but with nationalism on the rise and sensitivity about the origins of coronavirus prevalent, communication tailored to Chinese ...

Disaster leads people to consider life’s more profound aspects; just as marriage spiked in the year after the 2011 tsunami and earthquake, something similar appears to be happening now amid the COVID-19 crisis.

Indian daily English-language newspaper The Telegraph used a multichannel approach, including TV, radio and outdoor based around the Durga Puja festival to draw attention to the issue of gender inequality in India.

This important paper presents the case that marketing evolves through a number of stages, and that what may appear to be cultural differences between countries, hindering global marketing, may not be cultural at all but rather due to a country being at a different stage of marketing development.