Lindex launches fashion collection inspired by art

Lindex has teamed up with eight young artists in a new initiative merging art, fashion and female empowerment.

Photo: LindexEach artist was asked to create one original artwork on the theme of celebrating women, which was then reinterpreted into an inspirational fashion item by the Lindex design team.

The result is a collection of several unique garments and accessories featuring striking prints, colour combinations and surreal shapes.

“These artists have a strong creative force and a fantastic ability to portray and pay tribute to women through the medium of contemporary fashion. They have provided interesting perspectives and woven in references to our chosen theme, which they have portrayed in different ways,” said Pia Ekholm, Design & Buying Manager for Womenswear at Lindex.

“A common aspect of all eight art works is that they are visually strong, expressive and contain a myriad of colour, just like our fashion collection.”

The range includes a printed umbrella and rainwear coat, a vibrant kimono, a texturized jumper dress and a functional tote bag.

Photo: LindexThe initiative reinforces Lindex’s commitment to empowering and inspiring women to express themselves, the brand said. Meanwhile, the artworks created by the eight artists will be sold at an exclusive vernissage, with all proceeds going to HERproject, a collaborative initiative that strives to empower women who earn a low income salary working in global supply chains.

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Lindex owner and department stores operator Stockmann had a little bit of good news in its Q1 results report, even though it still made a hefty loss and the turnaround programme will see it speeding up store closures.

Stockmann’s Performance is getting better but the firm isn’t in the clear yet as the Lindex chain owner is still facing big challenges. One of the biggest is that Lindex operation which is finding sales growth elusive.