Elevator Pitch
The elevator pitch, or “tell me more about yourself in 1 minute”, and more importantly: how can you help the person you are talking to.
Here is one example of my elevator pitches (you can/should have more than one, depending on the person you are talking to and the situation you are in…)

Brand Statement
As mentioned before, your brand statement is kind of the summary of your elevator pitch and USP. In my case for instance:

I usemy experience and skills in marketing, networking, business development and social media to help small business owners build their personal brand and become the go-to person in their field.

Tagline
Now that we have an idea of our promise of value, we can sum it up in a tagline. A tagline is a short one-liner that you can add to your business card and/or signature of your Email.

My tagline: Get noticed, attract clients, enjoy freedom

And then finally we have come to the name-game. WOOHOO! 🙂

People don’t do business with you because of your name or the name of your product or business. They do business with you because of what you do and the solution you provide to their problem. So there is no such thing as a perfect brand name.