James Dyson Award Winners Announced

Naresh Kumar

This year's top designs are all devices that promise to save lives in emergency situations.

The James Dyson Award competition rewards young designers who come up with next generation concepts and designs. PSFK looks at the top three winners of this year’s competition:

Winner: LONGREACH Buoyancy Deployment System

This buoyancy bazooka was designed by industrial design student Samuel Adeloju and allows for the rapid shooting of an emergency buoyancy aid to a drowning victim up to 500 feet away in the water, thus enabling him to remain afloat for a longer time, while actual rescue operations are prepared.

In this episode, PSFK researchers present the latest insights on automotive retail, highlighting where leadings car brands are innovating along the path to purchase to enable curated, on-demand customer journeys and ownership experiences

Explore how three retailers are going beyond the point of transaction by dedicating store space to on-site services, introducing shoppers to different activities and skills related to their product mix

Sign Up For The PSFK Newsletter

Newsletter signup also includes full access to PSFK.com for 30 days (does not include access to PSFK Reports).