FAQ

Daytona Rising

FAQ

EXPAND ALL

FREQUENTLY ASKED QUESTIONS

In general terms, what enhancements can fans expect to see following this project?

Enhancements

The vision for the redevelopment of the Daytona International Speedway frontstretch places emphasis on the complete fan experience, beginning with five expanded and redesigned fan entrances, or injectors.

• Each injector would lead to a series of escalators and elevators that would transport fans to any of three different concourse levels.
• Each level would feature spacious and strategically-placed social areas, or “neighborhoods,” along the nearly mile-long frontstretch.
• A total of 11 neighborhoods, each measuring the size of a football field, would enable fans to meet and socialize during events without ever missing any on-track action, thanks to open-sightline designs throughout the concourse and dozens of added video screens in every neighborhood.
• The central neighborhood, dubbed the “World Center of Racing,” would celebrate the history of Daytona International Speedway and its many unforgettable moments throughout more than 50 years of racing.
• Every seat in the Speedway frontstretch will be replaced with wider and more comfortable seating, with more restrooms and concession stands throughout the facility.

How long will it take to replace the entire frontstretch grandstand?

Timing

This historic, multi-year project will break ground on July 5, 2013, and is targeted for completion in January 2016, in time for the 54th Rolex 24 At Daytona and the 58th DAYTONA 500.

Is the schedule going to change because of construction?

Schedule

The redevelopment will impact certain ancillary events at the Speedway through 2014 but major races during Budweiser Speedweeks (Daytona 500), the Daytona Supercross by Honda, the Daytona 200 and the Coke Zero 400 Powered By Coca-Cola, will be held as scheduled. Additional information on events beyond 2014 will be provided upon completion of the full construction schedule.

How will the grandstand seats change? How big will the new seats be and will they have arm rests?

Seating

The vision for the redevelopment of the Daytona International Speedway frontstretch places an emphasis on enhancing the complete fan experience, which includes replacing the existing seats with wider, more comfortable seating. Seats will have a back and armrests, increase in width to 20”-21” and will have superior sightlines for fans to enjoy all the racing action on track.

Will the tower be replaced as well?

Tower

Yes. The new tower will house 53 suites (compared to 38 frontstretch and 28 backstretch currently – 66 total) along with new workspace for Race Control, Broadcasters and a new press box area for members of the media.

What will the final seat count be at Daytona after this project is completed? Will the backstretch be kept?

Capacity

At the conclusion of the redevelopment, Daytona International Speedway will be comprised of approximately 101,000 permanent seats with the potential to increase permanent seating to 125,000.

• There will be no capacity changes for the 2014 DAYTONA 500.
• The eventual decrease in capacity could occur in stages following the 2014 DAYTONA 500 and will include the complete removal of the backstretch grandstand by the start of the 2016 motorsports season.
• By moving all seating to the frontstretch, all attendees will have the opportunity to enjoy a full race day experience including pre-race ceremonies, pit road action and the facility’s new amenities.
• We will take great care of our loyal existing customers throughout this renovation. They can expect to receive additional direct communication as we proceed with construction.

Will Daytona increase its ticket prices after the completion of this project?

Pricing

The Daytona 500 remains the most affordable major sports event in the world – fans can’t go to the Super Bowl for well under $100 with free parking and the ability to bring in their own food and beverage. We do not expect an across the board, blanket ticket price increase. We manage our ticket prices very carefully and have maintained pricing that offers a variety of options to our guests.

Fan costs are a very important issue and something we are very sensitive to. Daytona International Speedway is committed to providing a first-class and affordable experience that fans would expect from the “World Center of Racing.” We will take great care of our loyal existing customers throughout this renovation, and will reach out to them directly regarding pricing and seat locations as our project proceeds.

How will construction affect seating? When will construction begin?

Construction

The project just recently received approval and construction is set to begin immediately following the Coke Zero 400. We will ensure that the construction minimizes any disruptions for our race fans.

The redevelopment will impact certain ancillary events at the Speedway through 2014 but major races during Budweiser Speedweeks, the Daytona Supercross by Honda, the Daytona 200 and the Coke Zero 400 Powered By Coca-Cola, will be held as scheduled. Additional information on events beyond 2014 will be provided upon completion of the full construction schedule.

Our goal is to continue delivering exciting race day experiences and events while the redevelopment is taking place.

Will Daytona continue to have multi-day tickets?

Multi-Day Tickets

Fan costs are a very important issue and something we are very sensitive to. Much like we do today, we intend to offer ticket options at a variety of pricing levels to fit any budget. There will be some areas where we sell multi-day tickets and other areas where single-day tickets are available. In addition, over the last several years we have reduced the number of multi-day tickets and will continue that trend as we develop the new frontstretch grandstand.

Can I keep my same seat/relocate/etc? How do I make sure I can still sit by the same people?

Relocation

This project is, and will always be, about taking care of our race fans. So while the physical seats may change, we will do our best to prioritize based on length of purchase, current seat locations and ticket buying history.

We understand many fans have developed close friendships with other fans around them, and we’ll make every effort to re-seat fans in their desired location and among their extended race family. We will take great care of our loyal existing customers throughout this renovation and you can expect to receive additional direct communication as we proceed with construction.

Why was the decision made to remove the backstretch seats?

Backstretch Removal

There will be no capacity changes for the 2014 DAYTONA 500. The eventual decrease in capacity could occur in stages following the 2014 DAYTONA 500 and with complete removal of the backstretch grandstand by the start of the 2016 motorsports season.

We will also take great care of our loyal existing customers throughout this renovation, and will reach out to them directly to assist with seat relocations. More information will be provided as we continue with the construction process.

When will there be additional announcements?

Additional Announcements

To sign up for updates to receive the latest news on the redevelopment project, or to sign up on the wait list for tickets, please visit www.DAYTONARISING.com. Fans can also call 855-285-7223 for more information.

How will the new project address ADA-related seating and access?

ADA Seating and Access

Daytona International Speedway is embarking on this project for the benefit of all guests, including those with disabilities. The new construction and modifications will comply with all applicable accessibility laws.

These changes include improvements to accessible seating throughout the facility, more levels of ADA seating with better sightlines, easier access to guest amenities such as restrooms and concession stands, and more convenient ingress and egress from parking to the grandstands.

Will concession prices increase? Is this designed to eventually phase out coolers?

Concessions

Our goal is to provide better quality concessions and food/beverage options for our fans. That said, we are conscious of pricing and will focus on minimizing any unavoidable increases. One amenity that will not change is your ability to bring in coolers to our events. We understand that many fans enjoy bringing their favorite personal beverages to the Speedway, and will not prohibit them from doing so in the future.