CACTUS COW DIGITAL BLOG

Search engine optimization, or SEO, is a valuable method for growing your company's website and complementing other marketing and advertising efforts. When you're first getting started with SEO, you may have a lot of questions. One way to get your questions answered is by having an SEO audit done of your website. In the meantime, these SEO FAQs provide you with a strong foundation on the basics.

Is your B2B company doing everything it can to optimize the website for the search engines? B2B leads are expensive and require a lot of work to generate. When you have a strong B2B SEO strategy in place, you decrease your customer acquisition costs through inbound traffic. Here are eight best practices you should follow.

You find a promising B2B SEO agency, but you're not quite sure whether they meet your needs. Before you sign a contract with this service provider, take the time to ask them these questions. A bit of research time up front can prevent a lot of frustration later.

Are your marketing efforts not seeing the aggressive growth results that you're seeking for your B2B organization? B2B marketing in Phoenix can create many opportunities to rapidly expand and establish yourself as an industry-leader player in the market. Here are a few reasons that a B2B marketing company is an essential partner when you want to go beyond your current revenue figures.

You know you need SEO goals when it comes to your content strategy; but, how do you plan on reaching those SEO goals? When you hire an SEO agency, you'll have several types of specialists working on your project. An SEO analyst has a critical role in making sure that you see the expected results from your investment. Here are a few of the things that they do to make this happen.

An SEO audit is a vital tool for understanding whether or not your SEO strategy is performing, the areas that you can improve, and actions you should take going forward. A typical audit process dives into your website traffic analytics, the content management system, and uses specialized SEO tools to form a data-driven approach for any recommendations. Here are five things you should learn following an SEO audit.

Baby Boomers are heading into retirement and adjusting to their medical needs as seniors. This generation is typically defined as those born between 1946 and 1964, and approximately 37 million of them will face chronic health issues by 2029. They also account for 70 percent of the disposable income spent in the United States. Healthcare organizations might assume they can overlook digital marketing channels for Baby Boomers due to their later-in-life experience with the internet; however, such an approach ignores many essential characteristics of this generation.

When it comes to solar marketing, things are finally heating up. More and more Americans are switching from conventional energy sources to solar energy, and companies are using red-hot marketing strategies to entice these solar shoppers. Here are three digital marketing tips for your solar energy campaigns.

Just like other organizations, healthcare providers need to market their products and services to the general public. If you own a medical practice, digital marketing lets you connect with prospective patients and increase your online visibility.

Creating a marketing strategy for your healthcare organization can be a challenge. The process is often expensive, time-consuming and difficult to scale. It doesn't have to be this way, though. When you target the right patients with the right marketing messages, you can showcase medical-related services, generate new sign-ups and raise awareness. Here are three healthcare marketing tips that you need to know about in 2018.