Set to be published on April 8 by WND Books, it offers a blueprint for how liberty-loving, small government conservatives can win the battle against big-government Republicans.

“Every day you read another story about [how] a candidate for the tea party has embraced becoming the target of the entrenched Republican Party leadership and mindset, and I believe my book offers a practical outline for how principled conservatives can make the stand to finally win this fight,” Viguerie told WND.

In “Takeover,” Viguerie – who in the 1960s and ‘1970s pioneered the use of direct mail as a means for conservatives to bypass the liberal media – dares to name names when discussing the big-government Republicans waging the war on the tea party movement and other advocates of limited government.

An appendix to the book presents Viguerie’s view of those whose defeat or abandonment “would advance the cause of conservative governance.”

Target No. 1 is Karl Rove

Viguerie writes that Karl Rove “has grown wealthy by promoting the idea that content-free campaigns, rather than conservative principles, are the path to victory for the Republican Party.”

“His record of 22 losses to 9 wins in 2012 shows the folly of the Republican establishment in following Rove’s advice.”

Other members of the gallery include Republican National Committee Chairman Reince Priebus, New Jersey Gov. Chris Christie, one-time vice presidential candidate Rep. Paul Ryan and a man, Viguerie writes, who “seems to relish in antagonizing conservatives,” Sen. John McCain.

Writes Viguerie: “From criticizing conservative leaders to attacking the principles of millions of conservative voters … McCain readily trains his guns on his fellow Republicans while giving the Democrats a pass. McCain’s frequent sallies against his fellow Republicans earned him in January 2014 an unprecedented rebuke from the Arizona Republican State Committee for his ‘long and terrible’ record of voting with liberal Democrats.

“Despite all this, he continues to be a favorite of the Republican establishment,” said Viguerie.

One hundred and two years ago Teddy Roosevelt split the Republican Party to advance his progressive agenda. Progressivism, or Big Government Republicanism, became the philosophy of the Republican Party’s establishment elite. Fifty years ago conservatives began a battle for control of the party. Viguerie believes now is the time for conservatives to finish the job and take back the party.

“One can’t understand the tea party movement unless one understands that it is as much a rebellion against the Big Government Republican establishment and the entrenched leadership of the Republican Party as it is driven by opposition to specific liberal policies of President Obama, such as Obamacare or the growth of spending, the deficit, and the federal debt,” said Viguerie.

Hear it for yourself:

All national polls show that the American people self-identify as conservatives by a margin of 2 to 1 or more. Despite the scandals surrounding the White House, the outrageous failure of Obamacare and the lack of leadership from Congress, the Republican Party has failed to win key elections because it has failed to deliver on its promises to roll back the tide of Big Government, he said.

Viguerie, through thoughtful analysis, proves that the way forward for the right is through national defense, economic and social conservatism. And this is all coming from the man who’s responsible for funding the Reagan 1976 and 1980 presidential campaigns.

He used his American Target Advertising Inc. to transform campaigning and provide direct mail as a means for conservatives to bypass the liberal monopoly on the media. His efforts helped elect Reagan as the first conservative president of the modern era.