This Shocking Stat Shows Why Budweiser Is In Huge Trouble

Budweiser is quickly losing its status as the most iconic beer
brand in America.

A recent company study found that 44% of drinkers aged 21 to 27
have never tried the brand,
reports Tripp Mickle at The Wall Street Journal.

Budweiser is the third-most-popular beer brand in America, behind
Bud Light and Coors Light. It has recently also been challenged
by craft beer, which is hugely popular with the millennial
set.

At the brand's peak in 1988, it was selling 50 million barrels of
beer a year. That number has declined to 16 million
barrels.

To "stop the free fall," the company has decided to double down
and advertise only to millennials,
The Journal reports.

"It means February’s Super Bowl ads will feature something
more current than last year’s Fleetwood Mac," Mickle writes. "It
means less baseball and more raves with DJ group Cash
Cash."

The company's move to finally
reveal the ingredients in its beer was also probably an
attempt to attract millennials, who notoriously care more about
what they're consuming.

The disclosure came after popular millennial blogger Vani
Hari started
a petition asking for major breweries to list what's in
their beer.

"Nearly every other food and beverage provider is legally
required to make this information available — yet these two
companies, which collectively sell more than $75
billion in beers each year, have not," Hari wrote
on her blog, Food Babe, referring to Anheuser Busch and Miller
Coors.