Veeam has pioneered in enabling businesses to meet modern data demands by providing a single platform for modernizing backup, accelerating hybrid cloud and securing data. The company ensures data is always available, protected and actively working for businesses across the globe. This means, regardless of where your data resides – physical systems, SaaS services, public cloud, private cloud, hybrid cloud, or multi-cloud – Veeam’s platform helps hundreds of thousands of companies keep their businesses running.

In an exclusive interaction with VARINDIA, Sandeep Bhambure, Vice President and Managing Director, India & SAARC, Veeam and Amarish Karnik, Director-Channel Sales & Alliance, India & SAARC, Veeam Software share their insights on the company’s partner ecosystem, partner programs and its commitment to being a 100% channel company -

What is the role of channel partners in Veeam’s journey of becoming a global market leader?

Channel partners are integral to Veeam’s success in driving business from the multiple market routes and capturing growth opportunities. To enable our customers to transform into more intelligent businesses, Veeam collaborates with channel partners to successfully sell, deploy and support Veeam solutions. We rely on the commitment and expertise of our partners’ networks to scale the delivery of Veeam’s services and achieve mutual business profitability. A strong partner ecosystem allows Veeam to multiply its line-of-business penetration and deploy its vision of being the leader in Cloud Data Management. Veeam has the broadest ecosystem of partners providing customers with the flexibility to deploy Veeam solutions in almost any environment.

What are some of Veeam’s partner programs, and can you elaborate on how they benefit the partners?

Veeam has built extensive partner programs to constitute a strong channel ecosystem across markets. To ensure more measurable success for all stakeholders, Veeam continues to leverage innovative partner programs. As a testament to that, Veeam announced the PartnerPerks program this month to increase partner engagement, repeat transactions, and encourage focused products and solutions adoption. The loyalty reward program has been formalized to streamline incentives and enables our partners with extensive tools, resources and the opportunity to enjoy a wide range of added benefits.

Additionally, Veeam recently launched the enhanced Veeam Accredited Services Partner (VASP) program to strengthen its partners’ capabilities to sell, deploy and support Veeam solutions, and ensure customer satisfaction. Veeam’s partner programs are shaped to offer benefits to partners, from the creation of new business and revenue opportunities to resources that enable partner sales teams to win larger, more complex deals. Veeam is committed to deliver a simple and profitable partner programs.

Can you elaborate on Veeam’s commitment as a 100% channel company and its Go-To-Market strategy in India?

As a 100% channel company, Veeam’s GTM strategy is to strengthen its channel footprint in the country to meet the data management needs of the modern business. In 2020, Veeam will support a wide array of Indian industries across geographies to address their cloud data management needs, driven through a 100% channel strategy. As organisations across industries such as BFSI, government, PSU and healthcare increasingly focus on modernizing their data centers, Veeam is committed to ensure business continuity through uninterrupted access to any data, any application across any hybrid-cloud, multi-cloud infrastructure. Designed to build trusting, long-term relationships that result in meeting the demands of our customers, our partner program’s goal is to expand channel partner portfolio to ensure Veeam reaches out to partners in tier 2 and tier 3 cities. Our channel team set a strong base in 2019 to execute our goal in 2020.

Lastly, how is Veeam uniquely poised to support Indian businesses on their journey to effective cloud data management and accelerate positive business outcomes?

As cloud adoption in India gains momentum, businesses are leveraging multi-cloud and hybrid-cloud strategies to draw its growth story in a digital-first business environment. Partners will play a dominant role in helping organisations in their multi-cloud and hybrid-cloud adoption journey. With the increasing volume and value of data, businesses are realizing the need to take the appropriate measures to ensure their data management systems are available, backed up and recoverable at all times to meet user demands. Veeam delivers reliable cloud data management capabilities to ensure data availability in the modern intelligent businesses. Our entire cloud data management provides a single platform for modernizing backup, accelerating hybrid cloud and securing your data.