Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However less than 0.5% of all data is ever analysed and used, offering huge potential for organisations when trying to leverage this key strategic asset.

What is the value of your data and how does it generate business value? Data Strategy, by bestselling author Bernard Marr, provides a clear blueprint showing what organizations need to do to define and execute an effective plan for one of their biggest strategic assets: data. It shows you how to:

- define your strategic data assets and data audience - gather the required data and put in place new collection methods - get the most from predictive analytics and machine learning - have the right technology, data infrastructure and key data competencies - ensure you have an effective security and governance system in place to avoid huge financial, legal and reputational problems.

Illustrated with case examples of organizations such as Walmart, RBS, Google and NASA, Data Strategy will equip any organization with the tools and strategies it needs to profit from big data, analytics and the Internet of Things.

Explains how to profit from an effective data strategy in a world of Big Data, Analytics and the Internet of Things

Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant and analytics, KPI & Big Data guru. He has worked with and advised many of the world's best-known organizations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, the Ministry of Defence, Microsoft, Oracle, the Home Office, the NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others on their business and data strategies. He writes on the topic of data and analytics for various publications including Forbes, HuffPost and LinkedIn Pulse.