Since Paramount is banking on "MI3" to rake in blockbuster profits this summer, and Paramount is owned by Viacom, which also owns Comedy Central, the tactic worked.

The "South Park" episode, "Trapped in the Closet," pokes fun at Scientology and shows Cruise, John Travolta and R. Kelly (who is not a Scientologist, but has a song called "Trapped in the Closet") literally in a closet.

The episode, which first aired last November, was set to rerun Wednesday night, but was mysteriously pulled at the last minute.

Now, hollywoodinterrupted.com reports Cruise went straight to the top - to execs at Viacom - and warned he'd boycott the promotion for "MI3" unless the "South Park" episode was pulled.

Series creators Matt Stone and Trey Parker have been told not to discuss the matter - to avoid embarrassing Cruise as they did Isaac Hayes last week when Hayes, also a Scientologist, quit his role as the voice of the Chef character.

No need for snarky comments.

However...

Do you really think Messrs. Stone & Parker will keep their mouths shut?

UBER-UPDATE:Defamer is claiming that the following statement is from Stone & Parker:

FOR IMMEDIATE RELEASE

So, Scientology, you may have won THIS battle, but the million-year war for earth has just begun! Temporarily anozinizing our episode will NOT stop us from keeping Thetans forever trapped in your pitiful man-bodies. Curses and drat! You have obstructed us for now, but your feeble bid to save humanity will fail! Hail Xenu!!!