Overcoming 3 common employer objections to reference-based pricing

Reference-based pricing plans can result in significant savings, but there are a few common concerns employers have when they first hear about self-insuring and reference-based pricing.

By Alex Tolbert|April 11, 2018 at 12:12 PM

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Are your clients convinced fully-insured is the only way to go? Many small and mid-sized organizations are wary of pursuing other funding strategies, but as fully-insured rates continue to rise, this hesitation may be costly. In particular, reference-based pricing plans can result in significant savings. But there are a few common concerns employers have when they first hear about self-insuring and reference-based pricing.

In these circumstances, good communication and employee education are critical. Here are three common employer concerns, and how advisors can help overcome them.