Nosouj "Sustainable Luxury"

Photo By: Hala Mufleh

The Designer

Nosouj was born out of a love for free-spirited living by Basma Abdul Hadi in 2015, but has been in the making for years now.
Basma’s love for authentic design and respect for Mother Earth has had her gravitating toward traditional handicrafts from a young age.
Her natural instinct guiding her to a place where artisana and luxury come together seamlessly.

In touch with the world around her, Basma is a nomad at heart. She dreams with her eyes wide open, scouring Eastern villages in Turkey,
Jordan and beyond for ethically sourced, original handicraft techniques. Collaborating with small business owners and weavers on
her creations. Bringing to life not only her designs but small ailing communities by recreating job
.... READ MORE

The Art Of Weaving

The Brand

At its heart, Nosouj is a sustainable luxury brand with a respect for nature and modern design.
Bridging the gap between style and social responsibility. Just as the fibers are weaved to create the ancient dokuma fabric, the principles of environmental
consciousness and luxury design come together to create Nosouj.

Bringing to life not only authentic designs, but small ailing communities by recreating job
opportunities for sustainable living once again, breathing new life into ancient techniques with modern design.

Preserving heritage with an exclusively handmade process, an integral part of the Nosouj
message in the inherent belief that the future of fashion is a place where design and respect for Mother Earth meet.
.... READ MORE