League of Legends characters will feature in a mash-up trailer to promote Game of Thrones season four.

What do Riot Game's MOBA League of Legends and HBO's fantasy drama Game of Thrones have in common? According to HBO, enough to warrant a cross-promotional deal between the two franchises. In order to promote its upcoming Game of Thrones season four, HBO got in contact with Riot, in order to discuss a campaign that would use League of Legends characters. Dustin Beck, vice president of eSports and merchandising at Riot Games, said that some kind of mash-up video was in the works.

"They're going to be getting some marketing assets, whether that's logo bugs or Website takeovers," said Beck, adding "But we're also working with their team to produce a mash-up trailer. They're giving us some exclusive sneak peaks into footage that hasn't been seen before." So, if you ever wanted to see how Jon Snow would stack up to the likes of Garen, or how Daenerys' pets would fare against Shyvana, this could be it.

Beck says that deals like this are great news for eSports such as League of Legends, as they have relevance to the dedicated fans it has built up over the years. "We've done a lot of player surveys to see what our fans like and dislike and I think a lot of the discussion and strategies going forward that we have are going to cater to our fan base," he said.

We want to make sure that any activations that we do are super authentic to our fans," Beck stressed, "And that we're not working with brands that aren't going to have any value to our players."

The League of Legends/Game of Thrones cross-promotion should appear some time during the three-week lead-up to season four's premier.

Neither, since we aren't talking about music? What are they selling out to? Riot has more players and money than some countries have people. I don't think there's any "shame" going on here. This isn't HBO putting Game of Thrones on Doritos or something. Sure it'll probably be totally cheese, but that's kind of the point.

Evil mr dave:I swear to all the powers of Chaos combined that if they include Lux in this trailer I'm fucking done with Riot.

why would that be?

[Trap Card Activation Intensifies]

The ADHD version of this story is this: Everything is wrong with her design (model, gameplay, lore, etc.); none of it makes sense in relation to any other part of her design and I would be pleased as punch if they addressed these glaring issues.

The full version can be found in this drunken essay I wrote 8 months ago when Aatrox was release:

Some of the jokes are dated because I hadn't finished Storm of Swords at the time, but I think it gets the point across. All in all probably a sill idea to do the trailer, I for one like silly ideas, so ima give it the benefit of the doubt.

Why do we immediately cry "sell-out" when something like this happens? I mean seriously there would be no ads of any kind for cool stuff if we cried sell out for every single awesome thing that decides to run some kind of ad campaign. Besides LoL is the hottest online game right now and its pairing with the new Lord of the Rings. What is there to complain about?

Ultimate: The Night is Dark and Full of TerrorsAll enemies on the map loose the light from their eyes, rendering them blind for several seconds. Fire monsters spawn in huge numbers and last for half a minute before burning out.

Ultimate: The Night is Dark and Full of TerrorsAll enemies on the map loose the light from their eyes, rendering them blind for several seconds. Fire monsters spawn in huge numbers and last for half a minute before burning out.

Evil mr dave:I swear to all the powers of Chaos combined that if they include Lux in this trailer I'm fucking done with Riot.

why would that be?

[Trap Card Activation Intensifies]

The ADHD version of this story is this: Everything is wrong with her design (model, gameplay, lore, etc.); none of it makes sense in relation to any other part of her design and I would be pleased as punch if they addressed these glaring issues.

The full version can be found in this drunken essay I wrote 8 months ago when Aatrox was release:

Some of the jokes are dated because I hadn't finished Storm of Swords at the time, but I think it gets the point across. All in all probably a sill idea to do the trailer, I for one like silly ideas, so ima give it the benefit of the doubt.

It could be worsePHA+PGltZyBzcmM9Imh0dHA6Ly9kZHJhZ29uLmxlYWd1ZW9mbGVnZW5kcy5jb20vY2RuL2ltZy9jaGFtcGlvbi9zcGxhc2gvQW5uaWVfMC5qcGciIGFsdD0iaW1hZ2UiLz48L3A+CjxwPkhhdmUgeW91IHNlZW4gbWlzdGVyIFRpYmJlcnM/PC9wPg==

Hopefully they will have some fun with this. Cross promotional skins would be nice.

Casual LoL players won't understand the outrage, but Runeterra and Westeros are two completely different worlds. If A Song of Ice and Fire skins had been announced, that would have been pretty sweet. Seeing as how Game of Thrones is the biggest thing since Jesus right now, it's obviously just another money hungry ploy looking to take advantage of the hype.

The ADHD version of this story is this: Everything is wrong with her design (model, gameplay, lore, etc.); none of it makes sense in relation to any other part of her design and I would be pleased as punch if they addressed these glaring issues.

The full version can be found in this drunken essay I wrote 8 months ago when Aatrox was release:

Some of the jokes are dated because I hadn't finished Storm of Swords at the time, but I think it gets the point across. All in all probably a sill idea to do the trailer, I for one like silly ideas, so ima give it the benefit of the doubt.

It could be worsePHA+PGltZyBzcmM9Imh0dHA6Ly9kZHJhZ29uLmxlYWd1ZW9mbGVnZW5kcy5jb20vY2RuL2ltZy9jaGFtcGlvbi9zcGxhc2gvQW5uaWVfMC5qcGciIGFsdD0iaW1hZ2UiLz48L3A+CjxwPkhhdmUgeW91IHNlZW4gbWlzdGVyIFRpYmJlcnM/PC9wPg==

Hopefully they will have some fun with this. Cross promotional skins would be nice.

Honestly, that would be fucking ace. Can you imagine a Tyrion skin for Gragas? #Shutupandtakemymoney

The ADHD version of this story is this: Everything is wrong with her design (model, gameplay, lore, etc.); none of it makes sense in relation to any other part of her design and I would be pleased as punch if they addressed these glaring issues.

The full version can be found in this drunken essay I wrote 8 months ago when Aatrox was release:

Some of the jokes are dated because I hadn't finished Storm of Swords at the time, but I think it gets the point across. All in all probably a sill idea to do the trailer, I for one like silly ideas, so ima give it the benefit of the doubt.

It could be worsePHA+PGltZyBzcmM9Imh0dHA6Ly9kZHJhZ29uLmxlYWd1ZW9mbGVnZW5kcy5jb20vY2RuL2ltZy9jaGFtcGlvbi9zcGxhc2gvQW5uaWVfMC5qcGciIGFsdD0iaW1hZ2UiLz48L3A+CjxwPkhhdmUgeW91IHNlZW4gbWlzdGVyIFRpYmJlcnM/PC9wPg==

Hopefully they will have some fun with this. Cross promotional skins would be nice.

Honestly, that would be fucking ace. Can you imagine a Tyrion skin for Gragas? #Shutupandtakemymoney

Ya know, I've never really gotten into LoL... *waits until people stop gasping* PEOPLE LIKE ME EXIST!!! Yeesh...anyways, despite it being an obvious corporate move, I could definitely see where both groups could have a lot of fun with this. Besides the memetic stuff (like I did), it would be kinda fun to see how the two worlds mesh.

Mind you this is coming from the guy that still wants to see Gordon Freeman and Chell as playables in a future TF2 expansion, but you get the idea.