Scott Morrison launched 3x1, the NYC-based clothing and accessories brand, in 2011. The name comes from the 3x1 right-hand twill weaving technique and the label’s status as the third denim collection founded by Morrison. The company uses fine fabrics, hand-painted enamel buttons, and custom-made zippers to create premium jeans with luxury details. Showcasing its American-made aesthetic, the brand features a full workshop at its Manhattan store, where the complete design, development, and production process is on display.