Adobe chief talks on future of publishing

'The internet has fundamentally changed the publishing industry, as well as consumer behaviours and expectations,' said Chizen as he discussed publishing in a MySpace age.

By
Macworld staff
| 08 Mar 07

Adobe CEO Bruce Chizen took part in an on-stage session on the future of publishing at the annual meeting of the Association of American Publishers (AAP) on 6 March.

Chizen was interviewed by incoming AAP chairman Richard Sarnoff, executive vice president of Random House. The session, titled 'Publishing in the MySpace Era', looked at critical issues for publishers and the need to master new business models that take advantage of the changing digital landscape.

“The internet has fundamentally changed the publishing industry, as well as consumer behaviours and expectations, by creating a seismic shift in the demand for community, immediacy and richness of content,” said Chizen. “This represents a significant opportunity for publishers to build on existing businesses and engage consumers with new kinds of content and experiences delivered across multiple channels.”

The AAP is the national trade association of the US book publishing industry.