Sunday, June 29, 2008

Art of the Title is the most thorough (as far as I know) high quality online catalogue of one of our most underrated art forms: The Movie Titles. Check out titles from Vertigo to Alien to Iron Man and more.

The movie titles try to make do in the difficult space between what you really want (the movie) and the penance of reading the names of the behind-the-scenes players. Over time designers have evolved its purpose to explain the movie's essence and sell you what you're gonna get for the next 2 hours, while quickly getting the hell out of the way of the show.

Give a round of applause to these real american heroes, the movie title makers.