Middle Management Movement by Michelle Pascoe

Engaging with the community and understanding your customer

Michelle chats with the "Dynamic Duo" - Morgan Stewart (CEO) and
Paul Allan (2IC) at Club Taree. The pair discuss the importance of
engaging with and making a difference in the local community,
as well as how to build those necessary long-term partnerships with
local community groups. They also discuss the importance
of having a deeper understanding of your Ideal Customer Avatar
(ICA) and how it can help you to better align your business
with the changing needs of your current and future clients, and
ultimately plan for the future.