Even if you pay for clicks, Google is trying to find out if your content will respond to the needs and concerns of its main customers: users!

Therefore, you design an SEO strategy based on the intention of the users, understand the problems they are looking for answers and create content for them.

2. Keyword research should be done with relevance

Once you know there are problems for potential customers you have a solution to, how will you create what content they consider relevant?

If in the past SEO experts were talking a lot about keyword research, now the focus is on the relevance of keywords.

For SEO On-site, it is increasingly less important to repeat keywords and place them in a specific section of the webpage.

You will have to discover those keywords and phrases that are used by those who are searching on Google to find answers to their problems and then create the quality content to get the answers they need.

What you should first look for is a subject of interest, a phrase and a set of secondary, derived or synonymous keywords directly related to that subject of primary interest.

For example, if the subject of interest is “wedding planning”, the secondary words may be “floral arrangements for a wedding”, “wedding invitations”, “wedding decorations”, etc.

Here are some tools that can help you get started with keyword research, focusing on relevance:

3. Investigate SERP

Once you’ve set your interest topics and keywords, it’s time to do some investigations in the SERP.

Yes, that’s about it: you’ll need to actually search for the keywords you’ve targeted on Google and see what results are displayed.

If you’re just focusing on the user’s intention, you’ve only solved half the problem.

How so?

You also need to understand how the search engines understand the intention of the user.

Sounds complicated?

It’s not like that if we think logically.

If Google believes that a keyword you are targeting does not align with the purpose of the content that you created, it is unlikely that you will get a better position on that keyword.

That means you will have to change your strategy and find those words that perfectly match the interpretation that Google gives to your content.

On the other hand, by investigating in SERP, you will be able to find loopholes that will benefit them, missing information that you can offer to get the best positions.

4. Start optimization

With a ready-made content strategy that aligns with the intent to search for users and the way the search engines understand the intent of the users searching, it’s time to start writing content and optimizing it.

There are a lot of variables to keep in mind: user experience, the relevance of content, technical aspects and even how distributed it will be to users, it’s complicated, but not impossible!

Before you start making content, it’s a good idea to review all the factors that influence on-page optimization.

Here is a useful guide made by Moz, who can help you with this:

4. Start optimization

With a ready-made content strategy that aligns with the intent to search for users and the way the search engines understand the intent of the users searching, it’s time to start writing content and optimizing it.

There are a lot of variables to keep in mind: user experience, the relevance of content, technical aspects and even how distributed it will be to users, it’s complicated, but not impossible!

Before you start making content, it’s a good idea to review all the factors that influence on-page optimization.

Here is a useful guide made by Moz, who can help you with this:

5. Continue “expansion”

Unique, quality, relevant and valuable content is just the first step to success in SEO.

Follows links to it, social networking distributions, and other “expansion” items that help Google determine the positioning of the content you offer and the website you have.

In order to get positions, you have a need for this “expansion”.

Simply put, two pieces of content that respond to the same need and for which the optimization is performed relatively similar can achieve different positions depending on the following factors:

The number of sites that provide links to the domain on which the content is found,

The quality of sites that provide links to the domain on which the content is found,

Who distributes content to social media,

How many people share content on social media.

You cannot expect spectacular results just by creating that content, so what can you do?

First, start with your own site.

Things such as distributing that content through internal links or distributing it to potential clients through social media and email channels make a notable difference in this regard.

Then consider your partners as well as influences that might consider your relevant content to distribute to your audiences.

You can even collaborate with bloggers to create content relevant to their audience, of course, content that will make your business, products, or services worthwhile.