If you’d like to check out Microsoft’s E3 2012 press conference, but not sure the best way to do so, this year you’ll have a new option: Watching it directly on your Xbox 360.

Why haven’t companies done this more often, and sooner than now? It really baffles me, to be honest, but at least it’s now happening on a more frequent basis now. For the first time ever, you’ll be able to watch Microsoft’s E3 press conference straight on their console according to company rep Major Nelson. You’ll still be able to watch it the old-media way as well, as Spike TV will be broadcasting the event live.

Eric L. Patterson got started via self-publishing game-related fanzines in junior high, and now has one goal in life: making sure EGM has as much coverage of niche Japanese games as can realistically be crammed in. Eric’s also active in the gaming community on a personal level, being an outspoken voice on topics such as equality in gaming and consumer rights. Stalk Eric on Twitter: @Eric_EGM. Meet the rest of the crew.