The Future of Consumerist

Over the last twelve years, Consumerist has been a steadfast proponent and voice on behalf of consumers, from exposing shady practices by secretive cable companies to pushing for action against dodgy payday lenders. Now, we’re joining forces with Consumer Reports, our parent organization, to cultivate the next generation of consumer advocacy.

Stay tuned as Consumerist’s current and future content finds its home as a part of the Consumer Reports brand. In the meantime, you can access existing Consumerist content below, and we encourage you to visit Consumer Reports to read the latest consumer news.

Translation: it’s not making us money, so we’re not going to give the concept any more money.

“As a result, we have decided not to invest further in developing or growing the ShopHouse brand and will pursue strategic alternatives,” Co-CEO and founder Steve Ells said.

Those “strategic alternatives” could include selling off the brand or simply shutting down all 15 locations altogether.

Along with its namesake chain of restaurants, Chipotle is hoping customers will be into its new burger concept, TastyMade, which will open its first location in Columbus, OH on Thursday.

“Although the exotic ShopHouse cuisine was not able to attract sufficient customer loyalty and visit frequency to make it a viable growth strategy for us, we continue to believe that our approach to food, people, and unit economics with the right cuisine, with the right concept, can lead to a compelling growth strategy.”