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About 12up

12up Company Overview

12up is a sports media company focused on the digital generation. 12up taps into the passion and dedication of the hyper-connected fan by powering the production of authentic, engaging and socially driven content distributed to a rapidly growing audience across web, mobile and social.

12up’s mission is to champion fan-generated media as a key ingredient of sports journalism.

12up includes multilingual support in English and Spanish.

The Innovation

At 12up, we believe that with the right tools sports fans anywhere can become fan journalists and have their opinions be heard.

Citizen journalism: By providing a self-publishing platform for sports, 12up is recognising passion and turning it into journalistic work. With a strict editorial curation process in place, 12up is democratising the sports media landscape without losing content quality.

Technology: Lists, videos, slideshows, team line-ups and player rankings are just some of the rich content generation tools you will find on the 12up platform.

Interactivity: 12up redefines the way sports media is generated and consumed. It's no longer just text, but an interactive, global, two-way conversation.

12up is your go-to site for the most entertaining and interesting sports content around. Focused on the NFL, NBA, MLB and college sports, we produce content for fans written by fans who are just as passionate about sports as you. Whether it's social media shade, viral videos, or the most important breaking news in sports, 12up has you covered. 12up is a global sports media and technology company focused on the digital generation. 12up taps into the passion and dedication of the hyper-connected fan by powering the production of authentic, engaging and socially driven content distributed to a rapidly growing audience across web, mobile and social...