Partners

Defining a project is one of the single best ways to develop your body of work. When you define a project you make a commitment, set goals, set quotas, set timelines, create a useful structure for your images, collect accompanying materials, and polish the presentation of your efforts so that they will be well received.

Make a commitment. Making a commitment is perhaps the single best thing you can do to advance your work. You’ve already made a commitment to make images. Now make a commitment to present your images in the very best light. You deserve it. Your work deserves it. Once you make a commitment the chances that your work will improve grow exponentially.

The type of project you pick will set a quota for a minimum number of images – and in some cases an upper limit. Pick a project and you’ll instantly know how many images you need to collect/produce – and in some cases a maximum number you can include.

Show only your best work. It’s easy to be tempted to finish hastily, including lesser works amid stronger works in order to reach completion. Resist this temptation. When assembling a collection, lesser works dilute the strengths of better works.

In addition to producing, editing, and sequencing images, projects often need to be packaged in appropriate forms with accompanying materials, typically text, that make them ready for presentation and distribution. These finishing touches communicate additional useful information to a viewer.

While many artists define and produce projects themselves, some artists engage a curator, gallery director, publisher, editor, agent, writer, or designer to help them realize a project, in part or in whole. Finding the right collaborator(s) can improve any project.

Above all, seek feedback. Seek feedback from people with diverse perspectives whose opinions you value and trust. One thing you can always use, that you can never provide for yourself, is an outside perspective. Remember, feedback is food for thought, not gospel.

Set a timeline. A timeline can be used to combat procrastination and/or distraction and encourage you to produce work. Set realistic timelines. Unrealistic timelines simply produce frustration.

Focusing your efforts into a project will help you produce a useful product. A project gives your work a definite, presentable structure. A finished project makes work more useful and accessible. Once your project is done, your work will have a significantly greater likelihood of seeing the light of day. Who knows, public acclaim may follow. Come what may, your satisfaction is guaranteed.

You can work on multiple projects at a time. Be careful that you don’t get scattered. Starting projects is easy. Finishing them is hard. List all your possible projects and identify the ones that are most important and the ones that are easiest to finish. If you’re lucky enough that the same project fits both criteria focus all of your efforts there. Otherwise, you’ll have to strike a balance between what’s practical and what’s most important to you.

Only you can decide this and the balance is likely to shift as time passes and
A project is a wonderful thing. It gives direction. It brings clarity. It increases productivity. It produces tangible results. It brings personal growth. It presents your work in the very best light. You and your work deserve this. Take the first step today; make a commitment to create a personal project.

(Write something right now – put your words somewhere where you’ll constantly be reminded of them and can continue refining them!)