How ex-Hooters waitress turned Cinnabon into a $1 billon brand

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How ex-Hooters waitress turned Cinnabon into a $1 billon brand

Play Video
- 5:08

But, believe it or not, it's actually the real-life story of Kat Cole, the 37-year-old business mogul whose creative ideas and marketing ploys helped Cinnabon accelerate into the mega-force it is today.

In many ways, Cole's story is the perfect embodiment of the American Dream. After leading the thirty-year-old Cinnabon franchise across the billion dollar threshold, she became the Group President of Focus Brands, where she's hoping to make the same miracles happen with all six of the companies under the organization's umbrella.

TODAY; @cinnabon/twitter

Kat Cole led the thirty-year-old Cinnabon franchise across the billion dollar threshold.

At the helm of such enormous and successful businesses, Cole is now looking to help other Americans achieve the very same things. She sat down with TODAY to share her three rules of business.

1. Be honest, and be authentic.

"And confident in who you are," she told TODAY's Jenna Bush Hager. "Because ultimately it's all that's going to differentiate you in the marketplace."