How Gpatrick007 started their logo design journey

Company name

Ho Daddy or Ho Daddy's

Overview

We are a start up company with a goal of creating an apparel line of t-shirts, hats, casual beachwear or island wear, accessories, etc. Our objective is to create a logo around the "Ho Daddy" or "Ho Daddy's" name and brand. The term "Ho Daddy" came about in the 1960's and early 1970's and described "the want to be surfers that hung out on the beach, in hopes of cruising with the beach babes". In the future, we would like to open a beach restaurant with the same logo, selling apparel overlooking the water and sunset!

Tell us a bit about who you are and the people you reach

We desire a logo that can create a brand that appeals to all age groups and both sexes, with a focus on the 18 - 45 age group. Our initial target selling arena would be beach and surfer destinations such as the Hawaiian Islands like Maui or Oahu, Key West, Huntington Beach, etc. Our price points would be below established mid-level to high-end brands such as Tommy Bahama, Quicksilver, Billabong, Juicy Couture or Ed Hardy. But, we intend to use higher quality materials than inexpensive apparel found in souvenir shops at beaches and a price strategy to be slightly higher than this type of product. A good model in pricing and offering that we would like to duplicate would be Jimmy Buffett's "Margaritaville". Slightly lower in price points and equal in quality, but not as much in offering with a smaller breadth and depth of product line. We aren't as famous as Mr. Buffett to even think about being a retail empire like he has created!

Requirements

We desire a logo that creates a beach and island feel. The logo needs to be able to be embroidered or screen printed, so it must have clean lines and great color. We want the name "Ho Daddy" or "Ho Daddy's" in the logo.

We want bright and vibrant colors to create the island and beach feel and to enhance the elements noted above. The designer can play with the elements above to use one or more within the logo or within the actual words.

An example of beach logos could be the "Barefoot Bar and Hula Grill" in Maui or "Duke's" in Maui or Oahu.

Please do not include or use any of the following:

1) No current cartoon characters or images
2) No clip art or stock images