In the expert opinion of your humble author, I have found that the key to South Beach is Swagger.

You really need to “taunt” South Beach, “clown” South Beach and “own” South Beach.

Kind of like this:

If you hang out in South Beach in winter, you might have even see me jump up on the planters on Lincoln Road, Custom Suited Down, grit in mouth and shout, “I am Young, I’m Handsome, I’m Fast, I’m Pretty and Can’t possibly be beat!” to no one in particular.

Now I am not saying you need to disrespect the people of South Beach, I am saying you need to simply be a Nightlife Maestro: Dress Razor Sharp, Carry Big Bankrolls, Display mad Language Game and don’t take any shorts.

Stick your chin out to South Beach, make it miss, and come back with flashy combinations.

“The more you conform, the less likely you are to be truly interesting.” – MPM

Most people focus on role models, but it’s far more effective to do just the opposite. Find anti-models—people you don’t want to resemble. Now, who’s the ideal anti-model? The average guy. Think about it:

They go home to live in a box; they study by ticking boxes; they go to what is called “work” in a cubicle box: they drive to the grocery store to buy food in a box; they go to the gym in a box; they talk about thinking “outside the box”, and when they die they are put in a box.

The collective status quo (school, jobs, a.k.a. the system) wants to box you in. They want you to blend in with the crowd. They want to strip you of your strength, masculinity, and individuality. It’s gotten so bad in recent years that “fitting into the mold” now means physical, mental, and emotional castration. Do everything you can to avoid this. Don’t cave in to the mediocre and the uninspired.

Instead, make a commitment to excellence. Make yourself a standout and command attention. This has its obvious benefits. First and foremost, it signals that you are a person of exceptional ability and high quality. Second, it shows you to be a tastemaker of resolute individuality. Third, it increases your social standing. People want to be near other people who give off positive vibes; a buzzing, effervescent state of mind can work wonders.

“You have approach girls with snap, swagger and energy. You need to have a purpose and pitch something that is exciting, fresh and unique.” – MPM (The Six Elements of Picking Up Girls)

When you make a commitment to excellence, though, you’ll inevitably run into some resistance. But when you’re facing your “competition”, remember this: What fools call a waste of time is most often the best investment. Most “regular” guys don’t have a clue about things like custom suits, swooping model girls, intercontinental travel, speaking multiple languages, gourmet foods, big bankrolls, boutique hotels, swigging Barolo, and smoking Davidoffs—it’s all a little bit beyond their comprehension because it’s fine living in another dimension. Sure, these things aren’t “regular”, but who cares? A preoccupation with fitting in is the main obstacle to a noble, elegant, and heroic life.

“The finest moments in my life have consisted of a Custom Italian suit, a full-bodied red, a key to a penthouse suite in my pocket, a thick bankroll, a booth in a Michelin starred restaurant, a beautiful girl looking at me, hypnotized, and a lit cigarette dangling from my mouth. Moments like these are what Life is all about (and of course what happens succeeding). The rest is just bullshit.” – MPM (Smoking and Liberty for All: Pro-Smoking Quotes)