The GOrendezvous Blog

In our day and age, before testing a new restaurant, hairdresser or even an osteopath, we usually have the reflex to do a short investigation online. We check the location, website, opening hours and, most importantly, online reviews. Do you know that 90% of consumers read online reviews before visiting a business or practice? And that 85% of consumers trust online reviews as much as personal recommendations? Looking at it this way, online reviews are a huge factor in spreading positive word-of-mouth and making your business more successful. So, if you don’t have an online booking platform that allows your clients to leave online reviews after visiting your business or practice, or if you do but you are not sure if you’re using it to its full potential, read this short article👇

When it comes to growing your business and create brand awareness, one of the best ways to do it is through social media. With the numerous digital platforms, it’s easy to get lost and to have little to no impact if you don’t follow the rules and perfect your timing to publish your content. When is the best time to post your content then? Well, it’s easier said than done, since every single platform has its own unique set of rules and traffic highs and lows. And perfect timing isn’t the only thing you should take into account, you will also need to evaluate which platforms are actually reaching your audience to achieve better brand awareness and boost your business and/or clinic. Are you ready? Time to learn everything you need to know in 3 minutes or less!

Believe it or not (believe it), but influencer marketing actual dates way back to the 18th century. Throughout the history of advertising, the notion of obtaining famous individuals to endorse certain products and/or services, has been a common tactic utilized by the world’s largest and most successful brands. And now, in today’s digital world, influencer marketing is more popular than ever. In fact, it is currently the quickest expanding customer acquisition method. One reason being, despite only 1% of millennials displaying trust in brand-related ads, as many as 70% of millennials are persuaded by the recommendations of famous people that they idolize.

Upon realizing the popularity and success ratio of this method, you may attempt to find an influencer for your business. Nevertheless, just before you do that, you should be aware of what exactly an influencer is meant to achieve and, more importantly, common mistakes you definitely want to avoid. Fortunately for you, this is why we’re here!

Once you try, you can never go back! Online booking has revolutionized the life of entrepreneurs and clients alike all over the world. Nowadays, people want to buy, book, order and download with the click of a button and instantly, whether it’s 10AM or 10PM. Did you know that more than 39% of bookings are now made after business hours? And this number is changing and rising every year. But change is scary and rumors about online scheduling are still roaming about. So let’s talk about the 7 wrong notions when it comes to online scheduling and put your mind at ease.

For every business, the main goal is to make a profit. Of course, providing your clients with the service they deserve is crucial, but, without steady cash flow, you won’t be able to do that for very long. Nonetheless, many entrepreneurs are unsure about how to manage customer transactions, and their business may suffer as a result. If you feel like you’re wasting too much time and effort playing Chief Financial Officer, perhaps there’s a solution you haven’t considered: online payments. This technology-powered solution is offered by numerous businesses around the world and has become so popular that about 46% of customers have used their smartphone to pay a bill within the last month. When it comes to handling a client’s transaction, online payment should be your weapon of choice; here are 4 reasons why!

When it comes to business, presentation is everything, especially the first one. We all know it’s a key aspect to any successful business. Even if you are an expert in your industry, if your social media and website are not up-to-date or user-friendly, you won’t be able to gain new clients with ease. Even if your future client has heard about you through a friend or colleague, 95% of people have the reflex to do an online search. Generally, most people choose a company with a polished website, and with all the information they are looking for. Here are a few tips to boost your clientele thanks to your website.

As entrepreneurs, you know that if you want your business to succeed, you need to wear a lot of different hats. But let’s not make the road ahead harder than it may already be. Today, let’s talk about how you can and need to use technology to boost and drive your business. More specifically, let’s talk about how you must create an online presence. We all know that the internet has taken over (don’t worry, it’s not Skynet yet!) and how most people from all generations alike are using it on a daily basis. Did you know that the number of internet users in North America is of 95%, regardless of age.

Getting online is not only a good strategy, but a necessity if you want to reach new clients. If a person needs any kind of information, the Internet is more than a solution, it’s a reflex. And with 90% of shares, Google is the ultimate reference!

Unknown to many, if you’re in the service industry, you will probably have to deal with the unfortunate reality of “no-shows”. And no, this has nothing to do with Netflix. “No-shows” are the individuals who tend to cancel their appointments last minute or worse, simply don’t show up without prior notice. The problem is, these “no-shows” disrupt time management while simultaneously affecting your customer base (e.g. loss in revenue and schedule gaps) and, likewise, halting your business’s overall progress. Here are 5 tips you can use to motivate your clients and make sure they come through your doors.

In today’s digital world, it has never been more apparent that we strive for the ultimate convenience in anything and everything that we set out to accomplish. Because of this, people eagerly search for ways to remain on top of their ever-expanding schedules. That said, considering an online appointment booking software for yourself and your business may very well be the leap of faith needed to efficiently excel in your day-to-day lifestyle. However, before taking the leap, we will help you to understand what, exactly, is online scheduling in addition to some of their common myths. This way, you'll feel more than ready to make an educated decision!

“How Can I Know It’s Right for Me If I Don’t Even Know What Online Scheduling Software Entails?”

With the proper online scheduling software, you’ll have access to a myriad of convenient benefits. These benefits include being able to establish your availability (showcasing your availabilities and, if needed, any days you may take off); the option to accept online payments (younger crowds will undoubtedly appreciate this); send out personalized and automated SMS or email reminders; the ability to incorporate the scheduling software into your very own website (some companies can even provide one); minimize the effects of no-shows, as well as the capability to simultaneously sync calendars from multiple employees. Talk about convenience!

In today’s ever-expanding digital world, the harsh reality is that if your business has yet to have a webpage to call its own, then your business is simply underperforming and, as a result, not showcasing its full potential. Indeed, acquiring a company webpage is just as crucial, if not more so, as having an actual storefront, office, or even telephone number. The reason being, potential clients are constantly on the lookout for relevant information as to what your business can and will do for them. And there is no more efficient way in doing so than by reviewing your webpage. Realizing this, we gladly present to you the top 4 benefits of having your very own webpage!