After 17 years in business and 10 years with the same branding, Open Table was in drastic need of a rebrand – while their offering had stayed current and

https://liquidcreativity.com.au/wp-content/uploads/2016/02/open_table_brands.jpg471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2015-03-24 10:14:492016-12-22 11:09:08The table is just the start for this rebrand

Often the decision to rebrand is not something a company chooses, but a matter of circumstances beyond their control.

https://liquidcreativity.com.au/wp-content/uploads/2016/02/deciding_to_rebrand_or_not.jpg471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2014-11-18 15:55:252016-12-22 13:13:26Deciding to rebrand or not – is it beyond your control?

In an age when search pretty much equates to Google, YP (formerly Yellow Pages) wants to survive by expressing...

https://liquidcreativity.com.au/wp-content/uploads/2014/05/yellow_pages_video_frame.jpg471871Liquid Designershttps://liquidcreativity.com.au/wp-content/uploads/2016/08/liquid_logo.svgLiquid Designers2014-05-27 10:00:162016-03-31 10:51:18YP rebrands and is now a service brand for 'doers'