It’s not that they don’t want it — they just don’t understand it! If you want clients to buy more life insurance, you have to create the right perspective. Past MDRT speaker Udell uses signature conversations and stories he found works best with clients. His unique presentation style helps people understand the true power of life insurance and annuities so that they are comfortable making a buying decision.

Cohen provides a complete and comprehensive guide to everything you need to know to succeed in selling disability income protection insurance. Whether you are a new advisor or a veteran agent, Cohen helps you discover sound and substantive ideas on how to find people to sell to, how to get appointments with them, how to qualify, present, close and place large amounts of income protection insurance into an agreement.

Schneider explains how to stay competitive and get more than your share by building fences around your clients with products, knowledge and ideas to protect you and your clients if they become disabled. Discover how to boost your disability sales with business applications of disability insurance, which will improve your relationship with your client and more.

Many Clients come into offices asking for term life insurance. Ranz points out that often it is due to a lack of knowledge about how term really works and the other choices and options available to them. Using his tips daily will have your clients asking for permanent insurance-the "when"-versus term insurance-the "if." Drive your sales by learning simple, client-friendly ways to illustrate universal life versus whole life, as well as mortgage life insurance.

Life insurance expert Hwang discusses life insurance in terms of understanding diversified clients' needs while introducing easy-to-implement and interesting sales strategies. Using vivid personal experiences that led him to MDRT membership, including a hiking trip he made through the Himalayan Mountains, he shares how to demystify life insurance for customers, focusing on its core values. His unique perspective introduces the topic of selling life insurance in a new light.