At this point, I’m pretty much running off of breakfast tacos and Tito’s vodka. And whatever free chips they’re handing out. Today on the agenda was the Rachel Ray day party, Filter Showdown at Cedar Street, Hype Hotel, Rachel Ray Greenhouse, etc. Protip: There’s no time to stop and eat at festival or you’ll lose precious minutes. Always keep moving. And drinking.

(Of Monsters and Men were the highlight of Friday. All photos courtesy of Kara Schectman Photography)

Friday I played host to the 2nd annual Local Edge at SXSW unoffish day party at Doc’s (more on that in a separate post). But that wasn’t the only event on my Friday agenda. I hit up the Spin day party, the Filter Showdown at Cedar Street party, and the Windish Agency showcase. Can’t stop. Won’t stop.

SXSW Film section is broken down into 19 sections and only one doesn’t have a film that is directed by a woman. The film festival circuit, compared to major studios or even the Oscars, seems to have clued in to the fact that having an unbiased viewpoint (whether on Race, Sex, or Origin) is the best mentality. I wanted to highlight three up and coming female directors in three very different sections. Click thru to meet Annie Silverstein, Eliza Kinkz & Lindsey Dryden.

SXSW Bound with Director Ben Steinbauer and his short film Brute Force. The Austinite chatted with me about his documentary chops, his production company with PSD favorite Berndt Mader, and of course the “Fuh-King” man that is Brute Force.