The Sunday Times Icons Ads Uses Unforgettable Imagery

Within a second, the Sunday Times makes us recognize iconic imagery in its new ad promoting its culture section, dedicated to art, music, films and TV.

The spot is shot in a unique take without any edits. At first, The Thinker, motionless, becomes Forrest Gump, sitting on his bench. Then, the man continues to shift his position to turn into the Mad Men title sequence, Adam by Michelangelo, the Sistine chapel ceiling and the cover of Reservoir Dogs. The commercial finally ends with Daft Punk.