Exhibit, Sponsorship & Advertising Sales

SmithBucklin’s experienced sales professionals help the client organizations they serve create and implement strategic sales plans, identify new revenue opportunities, and develop and sustain long-term relationships with key decision makers and influencers in the vendor buyer community. By increasing revenues through the strategic selling of assets via exhibit and sponsorship sales, targeted year-round partner programs or the sale of à la carte offerings, business and trade associations and professional membership organizations are able to meet and exceed their budgeted goals.

Representatives for the International Baking Industry Exposition (IBIE) traveled to Munich to sell exhibit spaces to exhibitors at iba, the world’s leading bakery trade fair. With iPads to display the IBIE floor plan, the team spoke with 150 qualified contacts representing 113 prospective companies, two-thirds of which were new sales leads for IBIE. As a result, IBIE placed more than 8,000 square feet on hold for future events.

The Print Services & Distribution Association created a quarterly digital publication to complement its monthly members-only magazine. The digital publication expanded the potential audience for sponsors and advertisers because it provides content to both members and non-members.

“We reverse engineer our sponsorship package development to create new offerings that focus on meeting a sponsor’s objective. This approach has helped our client organizations add new sources of non-dues revenue, deliver increased return on investments for sponsors and improve sponsor retention.”