About The Event

Organised by GRVTY Media, Content Summit Asia (previously Digital Publisher Summit 2015) is a gathering of online content creators across different formats to discuss about the future of the online media landscape in Asia.

Over 20+ speakers and 200+ delegates from the government, media agencies, public relations agencies, brand marketers and content creators attend Content Summit Asia to learn and network with the best and the brightest in the content industry.

Meet The Who's Who In Singapore's Digital Content Industry

From planning to distribution, learn the strategy of planning the type of content that works best for your brand or channel. Understand which online traffic channels work for you, and how to leverage on different content format. Be exposed to case studies of content that reaches millions of people.

Also, a prediction of the future of sponsored content, advertising, and importance of media influencers.

Drawing Content Leaders Across Asia

Content Summit Asia is meant for media agencies, digital content creators, journalists, PR executives, news designer, digital strategists, business development directors as well as small and large businesses alike.

Hurry Up!

Early bird tickets are available now, grab them before it's gone! Conference will start in

Panel: Understanding And Dissecting The Complicated Digital Audience In Singapore

Moderator: Eleanor Dickinson. Mumbrella Asia
- Introduction of your brand
- What's Acceptable And What's Not
- What has worked well for your brand / growth hacking tricks
- Managing Sentiments
- Have audience in Singapore matured over the last 1-2 years and started to accept content that are "riskier"
- Playing safe no longer works?
- What formats are audience consuming
- Have we reached peak media?

11:00

TheSmartLocal - Building The Buzzfeed of Singapore

- TheSmartLocal, How It All Began
- Editorial Process
- Video Strategy Inspiration By Buzzfeed?
- Boosting vs Not Boosting
- How To Ensure Content Continue To Stay Relevant And Not Plateau
- Best Performing Content vs Non Performing Content
- How Do We Source For New Content

11:40

Video Panel: How Short Form Videos Are Powering The Digital Media Space Now

Moderator: Johnathan Chua, GRVTY Media
- Introduction of panelist, how many video content is everyone doing weekly
- How much are you / have you invested in video
- are brands and advertisers going for video content
- Production / format evolution from start until now
- How do you measure and track conversions for video content
- The cost of video production and its ROI - does it make sense to produce video?

12.20

Lunch Break

Session 2 - Afternoon

13:20

SGAG: Viral Triggers - How To Identify Content That Will Fly And Ride With Them

- SGAG, How It All Began
- Editorial Process
- How To Establish The Habit Of Audience Coming Back
- How To Ensure Content Continue To Stay Relevant And Not Plateau
- Best Performing Content vs Non Performing Content
- How Do We Source For New Content
- How Do We Grow Our Audience Base

Platform

13:50

Panel: Niche Sites in Singapore - Building A Voice In A Noisy World

Moderator: Alan Soon, The Splice Newsroom
- Have we reached peak media?
- How are you guys dealing with content fragmentation
- Audience engagement in an increasingly competitive digital landscape
- How do you grow your readership without compromising on the quality or diluting the content?
- Let's talk about monetization - do you think niche is better than a mass mainstream focus?

14:30

Panel: How We Are Complementing Our Content Strategy With Influencers

Moderator: Jacky Yap, GRVTY Media
- Setting the context and definition of influencers
- Good and bad case studies
- How to track effectiveness and ROI
- Are influencers only limited to taking photos and posting them on social media
- How do you manage influencers

15:10

Panel: How To Use Content Effectively To Build Your Brand

Moderator: Natasha Tan, GRVTY Media
- How to keep content relevant across multiple channels / multi platform publishing
- How to make the most of social media
- How to keep brand loyalty alive
- Why publishers should think of themselves as a tech company
- Applying emerging technologies / new content formats to drive storytelling and consumer engagement
- How do you personalise your brand

15:40

Livestreaming - Is This The New Content Frontier

- What Is Livestreaming
- Platforms to Livestream
- The Promises of Livestreaming
- The Challenges of Livestreaming
- How Can Companies Leverage On Livestreaming As A Content Format
- Are We Ready For Livestreamed Content?
- How BeLive Is Working With Brands For Branding And Awareness

16:10

Panel: Closing The Gap Between Publishers, Brands And Agencies

Moderator: Johnathan Chua, GRVTY Media
- Are publishers effective marketing channels?
- Are brands actively engaging publishers / content creators? How has that changed over the past 3 years?
- Should brands start their own content channels? How effective would that be?
- What brands don't get about working with agencies / content creators.
- What are some of the new marketing channels / tools / technologies that brands are increasingly adopting?
- Which channels are more cost effective?
- How can a legacy brand evolve on new platforms and compel current as well as future audiences?