SMPS Conferees Stress Communication, Team-Building

Sales and marketing teams at A/E/C companies trying to build client relationships must communicate with each other and send the same message to clients, otherwise their efforts can be marginalized. When the team and management communicate with one another, they support a cohesive brand and function as one company, said speakers at a Society for Marketing Professional Services Foundation conference, held on April 13 in New York City.

"It is easy to see how you can do better work for clients when you're working as a team," said Robert Packard, managing partner at ZGF Architects LLP, a conference panelist. ZGF has marketing directors at each of its nationwide offices; a principal at the firm acts as an "air traffic controller" to keep all parties on the same page.

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The Global Construction Summit, presented by Engineering News-Record and Marcum LLP, brings together the construction industry’s best world market experts to help attendees build their corporate fitness and compete on the international playing field.