Last month, the ATA announced dates for 2016 Trade Show exhibitors to begin selecting booth space. In case you missed it: booth selection for exhibitors with preference points begins April 21. Floor space will open to new exhibitors on June 8. So all of that makes sense, right? Except for preference points. Most members know they have them, but it tends to get hazy from there. One might compare preference points to counting carbs. Most people have bread in their pantries,…

While attending high school and college, I worked three jobs that involved dealing with customers. I sold army-surplus goods; and then exercise, fishing and camping equipment. I also worked as a customer-service rep in healthcare. Each company’s success required helpful, friendly customer service. Through professional training, I learned customer service typically falls under two categories: run-of-the-mill basic service, and above-and-beyond service. Customers expect core service, such as…

When I teach seminars about social media, archery retailers often say they don’t have time to update their Facebook page. Things get busy, customers need help, and social-media upkeep slides to the bottom of their list. Don’t let that happen. Social media can’t be a low priority. It’s one of the best tools possible for expanding your audience, and your business. So, instead of hoping social media will maintain itself, maximize your Facebook time with these four tips: 1) Quality,…