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definition of native advertising

noun

(also sponsored content)

advertising on a website that looks as though it is genuine content on the website, and is aimed at exactly the same audience as the usual visitors to that website

Even though it sometimes goes wrong, when native advertising goes right, it is impressive enough to be used as a model for not only killing the banner ad, but all outdated forms of online monetization in general.

Submitted from United Kingdom on 29/04/2013 14:27:00

Definition of native advertising from the Open Dictionary – a public resource hosted by Macmillan English Dictionary Online