Nike 'Gold Digging' T-shirt sparks outrage as fans brand Olympic-themed design for women 'sexist' Fashion fans have taken to Twitter and blogs to express their disgust, labeling the design 'stupid' and classlessThe sporting giant attracted controversy just last week when it unveiled a TV ad that showed a 200lbs boy running

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UPDATED:

21:49 GMT, 14 August 2012

It's intended to draw the attention of those who dream of one day achieving top Olympic honours.

However, a new women's T-shirt by Nike that is emblazoned with the words Gold Digging, has offended rather than inspired.

An official description for the T-shirt reads, 'We aren't saying they're gold diggers – we're just saying they're out for the gold! What's wrong with that', suggesting that even the sporting giant itself is aware of the product's potential to be deemed sexist.

Offensive: A new women's T-shirt by Nike that is printed with the words Gold Digging has been deemed sexist rather than inspirational. People have taken to Twitter to express their disapproval over the product

Many people have taken to Twitter to express their disapproval over the shirt's slogan, which shimmers metallic gold and is placed above the brand's trademark tick logo.

One user posted on the social networking site: 'Lady Olympians are “gold diggers,” @Nike Disgusting. Seriously, who thought that pun was a good idea'.