Acronis has come a long way in the last 15 years, claiming leadership in hybrid cloud data protection and storage, with strong partner results and shared growth, thanks to multiple services delivered via the Acronis Data Cloud platform – and more.

As a result, Acronis says that service providers can "easily and affordably replace their legacy systems with Acronis, unlocking new functionality that specifically meets their needs and the needs of their customers".

"Plus, zero upfront investment, flexible licensing models, and different deployment models (Acronis hosted, hybrid, or service provider hosted), mean Acronis Data Cloud can be easily integrated into a service provider’s existing infrastructure without disrupting their existing service delivery model.

"Easy to upsell and simple to attach, the new data protection services available through Acronis Data Cloud enable service providers to expand into new markets and develop new revenue sources – all while increasing customer satisfaction and decreasing churn rate".

Tom O’Hagan, Virtual1 founder and chief executive, said: "We chose Acronis to deliver our Backup Cloud solution because of the extensive flexibility offered by Acronis. With Acronis, we are able to offer complete protection of all workloads and easy data management to our Partners and their customers.

"The Hybrid deployment allows us to differentiate from our competition, and the integration and regular deployment of new features into our existing control panels also brought significant efficiency improvement, cost savings as well as opening up new opportunities".

So, why does Acronis state that business customers are choosing its products and services?

The company states there is "an increasing awareness among businesses of all sizes regarding the importance of protecting public cloud services, and the number of companies choosing Acronis to protect their public cloud workloads is rapidly growing".

"In fact", says Acronis, the company "recorded a YoY increase of over 1000% in the number of protected Microsoft Office 365 email boxes".

Of course, it doesn't stop there, with Acronis stating "companies understand that when customer data is compromised, they can incur additional costs in terms of lost customer confidence and legal fines. As a result, many are turning to the purpose-built, reliable, and secure cloud storage service from Acronis to keep customer data safe. Even on-premise users of Acronis Backup display a strong interest in cloud storage, as 35% of them store additional copies of backup files in the Acronis Cloud".

The company also isn't just attracting IT clients, but also reports "strong presence in the automotive, manufacturing, and IT industry, with 79 out of the World’s 100 Most Valuable Brands using Acronis solutions".

What about its technology partnerships?

As a leader in hybrid cloud data protection solutions, Acronis proudly boasts being "recognised for its use of cutting-edge technology to protect data. With the backup industry’s only solutions supplemented by both an artificial intelligence-based defence against ransomware and blockchain-based data certification, Acronis continues to push the limits by turning customer feedback into inventive, effective solutions demanded by the market".

"Continuing that innovative advancement, the past year saw Acronis add several strategic technology partnerships both with global technology leaders and high-profile clients who choose Acronis for the functionality, ease of use, and reliability of its solutions."

These include:

Google Cloud. "The ability to store data in the Google Cloud is being integrated into the majority of Acronis’ solutions, significantly increasing the number of cloud regions where Acronis' partners and customers can store their data. This will bring fast upload speeds and more data sovereignty options to users in a greater number of countries."

Sahara Force India Formula 1 Team. "Sahara Force India selected Acronis technology to protect the data at the team’s factory, wind tunnel, and trackside IT infrastructure, using Acronis’ backup, disaster recovery, software-defined storage, file sync and share, and artificial intelligence-based anti-ransomware solutions. The team also renamed its Mission Control Room in Silverstone, UK as 'Acronis Mission Control Centre', signifying the value of data and importance of data protection in Formula 1."

John Zanni, president of Acronis, said: “Our investment in our hybrid cloud architecture has paid tremendous dividends, especially with our service provider customers. We’re able to dramatically increase their revenue and help them be a successful business, thanks to our Acronis Data Cloud Platform. We look forward to continuing that growth together.”

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One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.