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Strategic Aspiration By 2022, ISACA should become the foremost global organization on the topic of trust in and value from information and information systems, providing constituents with distinctive new knowledge and services. ISACA must also provide an expanded set of offerings to help constituents and others enhance the governance and management of information and information systems assets in order to enhance trust in and capture optimal value from IS investments. 3

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Series 1 Initiatives Expanding products for current constituents 1A. Continue to provide knowledge offerings that address cloud or outsourced computing services as they relate to current constituents. 1B. Expand knowledge offerings for governance activity roles to provide more practical guidance in areas of implementation and value capture. 6

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10 Series 2 Initiatives Creating new products for new constituents 10 2B. Offerings for IT demand and delivery professionals to develop, implement and run systems using best practices that address risk, security, assurance and value considerations of their enterprise  IT solution designers  IT operations H3

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11 Series 2 Initiatives Creating new products for new constituents 11 2C. Offerings for business buyers (e.g., IT vendor managers), purchase influencers, and business end users on how to evaluate information systems solutions and ascertain information systems provider trust L

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13 Series 2 Initiatives Creating new products for new constituents 13 2E. Offerings for new data-centric roles within enterprises (e.g., chief data officer) that explain how to build data governance and management mechanisms (e.g., how to describe decision rights around data) L

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19 Series 4 Initiatives Strengthening operational model—HR, Technology 4A. Enhance marketing capabilities in support of S22 initiatives. 4I. Ensure program management capabilities exist to facilitate ongoing execution and reporting on progress of strategic initiatives. 4H. Ensure business analytics exist to consistently provide the information and analysis necessary for ISACA’s decision making and reporting needs. 4L. Ensure appropriate reflection of strategic objectives in the skills and experience of volunteer and staff leadership.

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20 Series 4 Initiatives Strengthening operational model—Relationships 4B. Expand government outreach activities to increase ISACA’s continued relevance. 4C. Develop an approach to key account management to accelerate knowledge offering uptake and individual membership growth among enterprises. 4F. Develop key strategic partnerships with critical organizations. 4D. Bolster uptake of online communities. 4G. Assist chapters in understanding the new ISACA initiatives and their important role in local networking and educational opportunities while also allow for leadership development. 4J. Develop and begin execution of a plan to build relationships with enterprises in priority geographies and sectors.

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 Ensure key stakeholders are fully informed and briefed on S22  Finalize a consistent approach to using COBIT 5 for each initiative.  Ensure that the volunteer structure is aligned with the strategic objectives.  Monitor those items on the lower end of the priority range.  Finalize a high-level, yet comprehensive, reporting system. 22 Next Steps