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Nombre de la empresa

Sitio web existente

Nombre del producto

Monks Meadery "Just In Series"

Descripción del producto

We make mead, the oldest form of alcohol, mead predates both beer and wine. Grapes are fermented to create wine; different grains and hops are used to create different beers. Honey is fermented to create mead. Styles and flavors can vary widely, but if it’s fermented honey, it’s always known as “the nectar of the gods”. I have labels for current flavors and i would like a new label for a series that I am hoping to launch soon.

Descripción de los usuarios potenciales del producto

21 and up. We typically skew more towards men but women really love the product once they try it.

The number of people drinking mead today is fairly small but it is gaining traction and it can be a really approachable beverage. Mead is a great alternative to beer, especially if you're gluten free. Some people think that it tastes similar to cider or even wine. I would like a label that can work with the mainstream.

Atributos de estilo

Lujoso

Casual

Minimalista

Detallado

Juguetón

Serio

Moderno

Retro

Ruidoso

Tranquilo

Femenino

Masculino

Industria

Tradicional

Necesidades de diseño

I am looking for just one label that I can use for my "Just In Series". This is new series of meads that will showcase different small batch meads that we do. I am hoping to create a label that can be a basic template and be used no matter the style of mead made. Ideally the name and ingredients, and description can be swapped out easily. This is going to be a way for me to try new unique meads on a small scale and get feedback from the market. See the attached doc with examples and more details. Check out our website for our current look at feel. I've uploaded my current label designs so that you can see the "depth" to them. I would like there to be some continuity, but this series can stand on it's own. Monks Meadery is who we are and will need to be on this label somewhere- your call where. "Just In Series" is the line extension. "Mocha Mead" could be a placeholder (and I am working on this now) would be the name of this particular product. Check out https://sweetwaterbrew.com/brews/ and their regular line up versus their "hatchery series" if you're looking for a visual on this, it's not perfect but illustrates the concept.

Priority order for the label
1. "Mocha Mead" or whatever you decide to use as a placeholder, please allow some space for text to describe what it is. IE; Mocha Mead: coffee, chocolate and vanilla mead rested on toasted almonds.
2. "Just In Series" could be a badge that's "stamped" on the label so that it has a just labeled or handcrafted feel. This could be circular or rectangular. Maybe it's a ribbon or a banner? I think this could look like the section you sometimes see on fancy wines and spirits where they number each bottle or disclose the "batch number" Maybe it has a "branded" look to it so that it looks like it was burned onto the label? Could it have a been written in wax? Your call.
3. "Monks Meadery" is probably third and almost doesn't have to be stated because ideally the label has enough continuity that it is clear this is a line extension of the parent brand. Some elements from the current labels shows through on this like the name Monks Meadery and the "MM" icon that you see on all my other labels. There is the little space at the bottom where Monks Meadery lives on our other labels and maybe it's fine to stay there for this new series

This description of the series should be somewhere on the label. "Just in Series: Mead is not only a historical beverage but it’s an extremely versatile libation. In this series we push boundaries and explore different styles of mead utilizing a full arsenal of ingredients coupled with different yeast varieties. This batch is just in, please enjoy and make monks a part of your story."

I will need a box where I can put ingredients- doesn't have to be huge but maybe now that we are closer we should put this in. "Ingredients: honey, coffee, dutch process cocoa powder, cocoa nibs,vanilla beans, toasted almonds and sulfites to preserve freshness"

If you've created badges or other places that you want to capture some of the slogans we've used before. These are add ons and don't need to be on the label but I wanted to share just in case...
"story in every drop" is a tag line we use a lot.
"Liquid Divination" is another.
"Georgia's first Meadery"

If you don't have it this are a few things that need to be on the label:
500ml
10.2% alc/vol