InstantAction Launches Technology Empowering Developers and Publishers to Easily Deploy Any Game to the Web as Part of the InstantAction Network

February 24, 2009

EUGENE, Ore., Feb. 24 /PRNewswire/ — Today InstantAction announced the
availability of InstantAction Technology, the technology behind its
revolutionary web gaming destination InstantAction.com, to game developers and
publishers. The introduction of InstantAction Technology is a major
technological achievement, marking the first time game developers and
publishers can deliver games through a web browser without compromising
performance. This new distribution opportunity expands the reach of both new
and existing games developed for any platform by putting them where consumers
already are: on the web. Showcasing the success of the InstantAction
Technology to date, InstantAction.com officially launched today, exiting its
beta trial period.

InstantAction Technology

Allowing any game made with any engine to run directly in the web browser
without intensive downloads or performance limitations, InstantAction
Technology will enable a level of success that online gaming has yet to
realize. In addition to running any game in a browser, the suite of tools and
services provide social networking systems and other cloud services, allowing
developers to create a more immersive experience for their games.

“The growth of games played in a browser is one of the fastest of any
platform that we track. However, it has been limited by relatively
unsophisticated graphics and development tools,” said
Evan S. Wilson, senior
research analyst of Pacific Crest Securities. “InstantAction represents the
best example that we’ve seen of advancing browser-based games to a level that
gamers have come to demand. It removes several previous limitations that have
prevented developers from pursuing games for the browser and this will further
accelerate the growth of the category.”

For the first time, developers and publishers can leverage InstantAction
Technology to bring console-quality games — built with idTech, Python,
Torque, Unreal, or any other technology — to the web. This makes games more
accessible and viral by allowing players to share a game with friends just as
easily as they share video links — by sending a simple URL. Those friends
can join live game sessions with just one click.

“Bringing InstantAction Technology to market has the potential to
completely change how developers and publishers think about game
distribution,” said
Brett Seyler, Vice President of InstantAction Technology.
“Our early conversations with developers and publishers have generated a lot
of excitement for this amazing technology, as the industry realizes that the
web will transform games as much as it has with all other media from photos,
to music, to video.”

Deployment of games is supported by the InstantAction Technology Cloud, a
suite of web services that enable connective community features. Using these
services, data can be saved in the cloud allowing players to access their
accounts, games, game progress, game settings, and characters from any machine
anywhere. Rich social features such as stats tracking, chat, matchmaking,
achievements and profiles are all available to customers utilizing
InstantAction Technology cloud services.

For more information on InstantAction Technology visit
technology.instantaction.com. An example of a full-blown build out using
InstantAction Technology can be found at http://www.instantaction.com.

InstantAction.com

InstantAction.com is the realization of the industry’s vision of
browser-based, console-quality online gaming that features advanced 3D
graphics and connected competitive game play. The gaming destination is an
ever-expanding portfolio of games supplemented with rich functionality enabled
via InstantAction Technology. Games currently available on InstantAction.com
include Fallen Empire: Legions, Marble Blast Online, Rokkitball, Think Tanks,
ZAP!, LORE: Aftermath, Ace of Aces, and Galcon.

The InstantAction.com beta goals achieved include:

— Stability and quality: It’s now easier and faster to load games, play
with most hardware configurations, and stay connected through intensive
gameplay.

— Games from all genres: InstantAction.com now spans many genres,
including First Person Shooter, Real-Time Strategy, Flight Simulation, Mech,
Platformer, and more.

— Play in all major browsers and on both PC and Mac platforms:
InstantAction.com now supports IE, Firefox, and Safari browsers on both
Windows and Mac OS.

— Huge Community: InstantAction.com reached its 1,400,000th user
registration in February. Users can jump into any multiplayer game and make
new friends while engaging in combat, joining a clan, or just wasting some
time.

— Live Development: The innovative InstantAction.com live development
process allows players to participate in the development of the site and
games.

About InstantAction

InstantAction, a new IAC property, is an online gaming innovator that
brings 3D multi-player console-quality games to the web, playable through a
browser. It brings together the best of gaming with the best of web combining
the web’s accessibility and social interaction with high end graphics and
competitive game play. InstantAction.com, the online gaming destination, has
more than 1.4 million registrations, with users spending on average over 30
minutes a day on the site. InstantAction.com is powered by InstantAction
Technology, a newly available suite of tools and services that enables
developers to deploy any game, made with any technology, to any destination on
the web. Visit InstantAction at http://www.instantaction.com or
technology.instantaction.com for more detail.

About IAC

IAC operates more than 35 leading and diversified Internet businesses
across 40 countries … our mission is to harness the power of interactivity
to make daily life easier and more productive for people all over the world.
To view a full list of the companies of IAC please visit our website athttp://iac.com/.