5 Effective Ways to Use Video Production for Small Businesses

Customer engagement is a top priority for any small business. When it comes to engaging customers online, businesses have a wide variety of options. Video remains one of the top most effective formats for marketing available today. It simply can’t be ignored. At VCM we understand just how effective visual content is for customer engagement. We’re a specialized video production company Toronto with over 30-years’ experience helping many businesses improve sales through effective content.

Get noticed on mobile with the help of a video production company in Toronto

Mobile usage to access the internet has continued to grow. In fact, it surpassed the use of desktops and laptops in 2016 and increased by 25% in 2017. It was noted that the use of desktops and laptops to access the internet dropped by 19% in the same period. It is becoming even more important for small businesses to find ways to reach customers on mobile, and videos are highly effective for this.

A Toronto video production company will help you by developing great content that can relay information faster and more easily than other forms of content. You can say much more with a video than you can with written content. A two minute video is worth 20,000 words.

Reading long articles on mobile is especially challenging. You can therefore effectively reach those people who aren’t inclined to read a long sales pitch.

How a Video Production Company Toronto can help add value to your business

We at VCM have helped many businesses realize success through effective content production. However, some business owners still try to it themselves rather than using professionals that are experienced at creating effective video content. These businesses learn the hard way that it is worth spending the money on professional services offered by a video production company Toronto. Businesses that hire professional services are more likely to see a greater return on their investment within a shorter time frame than those who try to do it themselves or hire an in-house production department.

The following are some ways that a professional video production company can effectively use content for increased engagement.

Planting a video on your landing pages

If you’re like most businesses, you’ve probably invested in online ads like Pay Per Click (PPC). These ads have links that redirect customers to specific landing pages on your website. You can greatly improve the conversion rates of your landing pages by placing a video on the page. This type of content has been shown to increase conversion by 80%.

Showing your product in action

This is vital for increased conversion. A professional will know how to show customers how your product would benefit them. They will create an engaging story that is sure to gain attention from your target audience.

Make interactive clips

These choice based clips are a great way to encourage customer engagement. They allow viewers to follow along while you introduce a new product or service. Your customers aren’t likely to forget about you any time soon.

Make teaser clips

You don’t want to run into a time when customers are not responding because the period between videos is too long. Teasers help to keep customers engaged. They give them a taste of what’s to come and keep them amped up until the release of your next product or service.