Sunday, August 4, 2013

Music Business/Law Tips - "Social Media Success Indicators"

For an artist to really know if his/her social media activies (i.e., YouTube, Facebook, Twitter) are generating any kind of success, there has to be some active engagement from the public. The 3 main factors to look for to see if the marketing plan is working and fans are properly responding are: (1) buying product (i.e, downloads or merchandise), (2) repeat purchases, and (3) recommendation of the artist/product to the fan's friends. The key is to sell product or what is the point?; and; in order to sell things, the artist has to first build an audience to sell to via both online - and offline (i.e., performing) - activities.
Ben McLane Esq
benmclane.com

1 comment:

Thanks for the information. I've been researching business law online for the past several days trying to learn all I can about it. For a little bit of back story, I am a small business owner located in CA and I'm currently involved in some litigation involving an old partner of mine. Ideally, I would like to represent myself, but a lot of this stuff seems to be out of my realm of understanding and hiring a California business Lawyer may be the safer route.