For Bobby Kotick, it all started with a handshake in a parking garage under an Atlantic City…
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"His obligation is to his shareholders," Schafer tells Eurogamer. "Well, he doesn't have to be as much of a dick about it, does he? I think there is a way he can do it without being a total prick. It seems like it would be possible. It's not something he's interested in."

"He [Kotick] makes a big deal about not liking games, and I just don't think that attitude is good for games in general. I just don't think we're an industry of widgets," he adds.

"We can approach it like we approach bars of soap, where you're just trying to make the cheapest bar of soap. He definitely has that that kind of widget-maker attitude. I don't think he's great for the industry, overall. You can't just latch onto something when it's popular and then squeeze the life out of it and then move on to the next one. You have to at some point create something, build something."

"Hopefully he'll go back to another industry scene. He could go to an industry that makes more money. Ball bearings… something that suits his passions more. Weapons manufacturing?"