Judging from this commercial, the burger is so spicy you'll be coated in sweat after a few bites and thus feel the need to take your clothes off. If that's not what America is looking for in a burger, I don't know what is. Does this commercial make make you want to run out and get a Southwest Patty Melt?

(Did anyone else laugh at the 0:10 mark when Upton bites into the burger, accompanied by a ridiculous squelch-crunch sound like she's chomping into a head of wet iceberg lettuce? If that was just me, then...nevermind.)

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