Posts Tagged ‘stanford logo’

Before and after. Read ’em and weep. But actually. (Photo credit: Will Tucker ’09)

This week, Stanford changed its online logo.

Two word version of this post: just no.

Longer version of this post:

The old Stanford font, Sabon, actually looks like something that merits being taken seriously. Why? Consider, if you will, the website fonts for Harvard, Princeton, and the University of Chicago. Eerily similar to Sabon. Why? Because these schools are renowned academic institutions that take themselves seriously.

The new Stanford font likewise fails to take Stanford tradition and basic knowledge into account. Sabon was created by a German typographer, and its Teutonic roots dovetail nicely with Stanford’s distinctly German motto, “die Luft der Freiheit weht” (the wind of freedom blows). The new font is called “Crimson.” CRIMSON. A brief note to Bright, the “design firm” that created our new font, which ostensibly “spent a lot of time” developing it: