Director Bill Condon explained, “LeFou is somebody who on one day wants to be Gaston and on another day wants to kiss Gaston. He’s confused about what he wants. It’s somebody who’s just realizing that he has these feelings. And Josh makes something really subtle and delicious out of it. And that’s what has its payoff at the end, which I don’t want to give away. But it is a nice, exclusively gay moment in a Disney movie.”

And it’s clear to LGBT advocates that Disney is doing this to normalize gay relationships in children’s minds.

Attitude magazine’s editor-in-chief Matt Cain expressed, “By representing same-sex attraction in this short but explicitly gay scene, the studio is sending out a message that this is normal and natural — and this is a message that will be heard in every country of the world, even countries where it’s still socially unacceptable or even illegal to be gay.”

But one drive-in theater in northern Alabama is telling Disney enough is enough.

"If we cannot take our 11-year-old granddaughter and 8-year-old grandson to see a movie, we have no business watching it," the Christian theater owners said on their Facebook page.

The second-run theater emphasizes that it caters to wholesome movies.

Here is their full Facebook post:

“As of December 16th the Henagar Drive-In is under new ownership. Movies scheduled prior to that date and four weeks after this date were not scheduled by the new owners. That being said...It is with great sorrow that I have to tell our customers that we will not be showing Beauty and the Beast at the Henagar Drive-In when it comes out. When companies continually force their views on us we need to take a stand. We all make choices and I am making mine. For those that do not know Beauty and the Beast is "premiering" their first homosexual character. The producer also says at the end of the movie "there will be a surprise for same-sex couples". If we can not take our 11 year old grand daughter and 8 year old grandson to see a movie we have no business watching it. If I can't sit through a movie with God or Jesus sitting by me then we have no business showing it. I know there will be some that do not agree with this decision. That's fine. We are first and foremost Christians. We will not compromise on what the Bible teaches. We will continue to show family oriented films so you can feel free to come watch wholesome movies without worrying about sex, nudity, homosexuality and foul language. Thank you for your support!”

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