Self-promotion can suck, but it's a necessary task when you want to get a job or share something you created that matters to you. While extroverts are generally believed to be the best at this task, psychologist Adam Grant discovered ambiverts—people who fall in between introverts and extroverts—do it best. When you…

I had just finished a talk at a leading technology company when an engineer approached me. “I liked your ideas about personal branding, and I can see how they’d work,” he told me. “But most of them aren’t for me—I’m an introvert. Is there anything I can do?” What he didn’t realize is that (like an estimated one-third…

Carl Jung himself (who coined the terms introvert and extrovert) didn't think there were people who existed purely as one or the other. Rather, people fall somewhere on the scale in between the two extremes. How introverted or extroverted are you?