We saw at the D23 Expo and with the new Epcot Food and Wine Vinylmation that Disney are starting to use variants to try and improve sales for single figures. Here we can see from some pictures from the Reflections of Evil event that the new 2014 Sorcerer Mickey and also the new Festival of Masters figure will both feature variants.

Generate more sales? How about they choose quality over quantity? Less vinylmations to purchase, but better vinylmations to purchase. I’m looking at you extreme wrestlers, under the bigtop, nursery rhymes, etc. If they’re worth purchasing, people will purchase them. Otherwise, collectors will wait until they hit the outlet store.