Missguided isn’t editing out models’ stretch marks

Missguided has stopped editing out models’ stretch marks, and we are bloody well here for it.
There’s absolutely nothing wrong with stretch marks and cellulite. Most women have one or both (cellulite affects 90% of women, FYI), so it is, in fact, the norm.
And yet we’re made to feel rubbish about very normal parts of our bodies by the total absence of stretch marks and cellulite on all the bodies we see in adverts and in the pages of glossy magazines.
Seriously, open up a magazine or scroll through a clothing website and play a game of ‘spot the cellulite’. It’s tough.
Perfectly smooth,... read more

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