Not your average beanbag

Friday

There is a new kind of beanbag in town – and you can find it at the South Shore Plaza. “I thought they were regular beanbags,” said Molly Schauer, 14, of Hull, during an impromptu visit to the newly-opened Yogibo store in the mall’s upper level. “But they are so much more comfy, they don’t have that gross beanbag material, and they are really colorful.”

“We had a lot of parents come to the store because their kids put a Yogibo on their Christmas list,” said Eyal Levy, CEO of Nashua, N.H.-based Yogibo LLC. “The holiday season was just phenomenal for us.”

The Yogibo product line is made with near-frictionless beads in a durable, double-layered cotton and Lycra fabric from Milega, an Israeli-based company.

Unlike the traditional beanbag, the Yogibo reinvents itself with every curve and every use – accommodating finicky lounge bag enthusiasts.

“These are like heaven,” said 12-year-old Yogibo buff Leanne Simmons of Hull as she lounged on a six-foot Yogi Max bag. “I would put this in my room and I wouldn’t share.”

In May, Levy opened his flagship retail location at the Natick Collection in Natick. He opened the South Shore Plaza store on Oct. 18.

The 1,500-square-foot store is home to dozens of brilliantly-colored Yogibo lounge bags all strategically placed for product sampling.

“A lot of college kids want these for their dorms and 12-year-olds want them as gaming chairs,” said sales associate Joanne Nadeau during a recent demonstration.

Mothers and moms-to-be can benefit from the Yogi Support, a U-shaped bag ideal for newborn feedings that can also be used to support the lower back during pregnancy.

The season’s bestseller, Levy said, was the Yogi Max, which transforms into a recliner or stretches to become a bed or sofa.

Yogibo products are $89 for the Yogi Support and Yogi Roll and $229 for the Yogi Max.

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