Over the last year they have lost half of their referrals from social media

They are jumping and changing to try and recover

They have no real social media strategy and I daresay no content marketing strategy.

Let me quickly look at Twitter … they don’t actively grow their account, they have almost zero engagement, which is true across all social media platforms… and most of what they are pushing out, isn’t of interest to their audience …

I could go on, but you get the idea … they had an audience and generated traffic because competition was low, now that competition is growing companies need to be on top of all aspects of this … otherwise they will lose their audience, as in this case.

It’s not actually that hard to reverse this, just takes lots of hard work and knowing what to do and I suspect they will do more of the same, hire someone that doesn’t know and will simply employ one strategy after another hoping to hit gold.
blog.bufferapp.com/lost-traffic