6 Ways Mobile Shopping Apps Are Targeting In-Store Customers

by Stephanie Miles

A lack of data isn’t a problem in the digital shopping world, where online retailers regularly use cookies and retargeting to track visitors and generate the types of hyper-personalized recommendations that increase sales. But the offline world is trickier in many ways, and retailers are still exploring how to effectively leverage mobile data to create more targeted in-store marketing campaigns.Read the full article