American Airlines in talks with HRG over Direct Connect

American Airlines has agreed to explore a long-term arrangement with Hogg Robinson Group to allow direct long-term access to its fares, schedules, and customised travel products and services.

HRG said it would plan to access American’s content through the airline’s direct connect link using its own technology, either directly or via a global distribution system (GDS) application programming interface (API).

Additional details were not disclosed, but the move is all the more surprising for American Airlines, which has been battling Orbitz and other third party fare aggregators of late.

In this context, the announcement appears to be clearly aimed at raising the stakes in the ongoing row between the airlines and GDSs.

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