In this digital era, just how real is real time? We know the drill: No matter what we do or what we need to do, it must be in real time. But for marketers in many disciplines, always seeking to enhance the connection between company, product, message, medium and target, shouldn’t operability be as important? Let’s step back and, yes, take a little time to reassess priorities.

While the EU’s General Data Protection Regulation (GDPR) has led several marketing tech firms to pivot their business modelsand pull out of Europe, it has been helpful for others in the crowded industry landscape.

Aqfer is a company that "enables companies to get to the truth about their customers and their data" through its customer data platform. The company was originally founded in May 2016, and for this Q&A, I spoke with CEO Marc Sabatini, who joined the company in March.

Join us September 5th at the next Programmatic & Automation Town Hall (PATH) where we will be discussing Leveraging CDPs: Hype and Reality. Understanding the customer data platform is easier said than done. This town hall is designed to cut through the hype and delve into real world strategy with players on the front lines.

aqfer is pleased to announce the appointment of Marc Sabatini as the company’s new CEO. Marc joined aqfer in March 2018 to lead the company in its mission to deliver the next generation data platform solution for first-party enterprise marketing.