I love when these mainstream outlets get to claiming our artists. Kanye’s still our artist right? Or is that over? Well, before you answer that, peep this. A new group has determined that Kanye’s appeal has plummeted since he started dating, and impregnating Kim Kardashian.

According to data analyzed from E-Poll Market Research, which assigns stars an “E-Score” to measure their marketability, West’s fragile popularity has indeed made a southbound U-turn in the past half year. West first stepped out with his new girlfriend in April 2012. A coincidence? Likely not.

“He was starting to bounce back from [the 2009 VMA incident with Taylor Swift],” E-Poll Senior Director of Marketing and Communications Randy Parker told the Huffington Post. “There does appear to there is some sort of fallback or blowback from him hooking up with Kim. One of the things we measure is an attribute called ‘Overexposed’. We find that people use it as a general way of saying, ‘I’ve had it with you. You’ve just gone a little too far.’ I’m guessing his overexposed score is quite high.”

And as far as falling off, the only falling off I see Ye doing is last year, when he tumbled off stage last year.