Why SMS Marketing Still Makes Sense for Small Business

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Mobile texting paradoxically sounds like “old news” as far as new technologies are concerned. After all, we were able to send each other texts before our mobile phones even had color screens. SMS marketing is still a hugely important part of our mobile lives. SMS has become increasingly important in developing countries where the penetration of feature phones far outnumber smartphones.

Companies or small business that can nail down their SMS marketing strategy, especially when the space is still ripe for innovation, can open up a number of opportunities. Four mobile experts give some tips, advice and insights on how to include SMS in a global business strategy.