How Jon Benson started their logo design journey

Summary

I need one brand with two logos for "7 Minute Muscle" and "7 Minute Body." The logos should have the same general appearance but differentiated somehow to reflect the two programs.

Company name

7 Minute Muscle; 7 Minute Body

What inspires you and how do you envision the design for your business?

7 Minute Muscle is a gym-based workout system while 7 Minute Body is the same system but geared toward in-home use (less hard-core.) Both need to have the same general look and feel (perhaps a color difference?) with one unifying and strong iconic look. The icon is crucial -- it must reflect the number 7 and 'fitness' and be used in BOTH logos. Think iconic, fun, sleek, powerful. You can see the book "7 Minute Muscle" at 7MinuteMuscle.com. This may give you some ideas, but ignore the logo at the top of the page.... it blows.

Wants

- Something iconic and strong.- Something that can be used for both brands (7MB and 7MM; in-home and gym-based)- Two versions of the same logo in essence.