Tuesday, October 28, 2014

It Feels Good

OAKLAND | MAYOR | Mayor Jean Quan deployed rapper Suga-T last month to spread her message for Oakland, while M.C. Hammer has yet to weigh in the mayoral election. Now, D’wayne Wiggins, a member of the 90s R&B trio Tony! Toni! Tone! has a new commercial in support of Councilmember Rebecca Kaplan.

Set to the hit song, “It Feels Good,” there is very little substance to the 30-second spot, but its conceit is simple. Kaplan is looking to attract African American voters, in addition, to urban dwellers. The entire commercial features Kaplan and Wiggins riding bikes. Wiggins, an Oakland native, also produced the short video.