“You'll want to use social media to drive your customers to your website. That way they can find more detailed information or make a purchase. Need help learning where you need to be? Let's meet for coffee to talk about your company's social media strategy.”

“Yes. It does. When potential clients visit your website, it is your opportunity to share your knowledge in a practical way. It's not a sales piece. It's demonstrative of your expertise and skills. A client or potential client can and will be on your website at all hours of the day, any day of the year.”