“Our Story… In Mexico there is a drink named Charro Negro, or Black Charro, made with tequila, lemon, salt, and a splash of cola to color it dark. For many years our Master Distiller envisioned creating tequila modeled on his favorite drink, the Charro. His idea was to bring the special dark color naturally and directly to the tequila itself and with it a dynamic new flavor.

Working for decades in a tequila factory in the heart of Mexican agave country, Jalisco, had given our Master Distiller a nose for what makes tequila special. The key, he found, lies in the aging process. He set about testing a new procurement and maturation progression, laboring to find the perfect combination of taste and unique color. Perfectionism comes with the price of time. After four years of trial and error, the Master’s vision was finally born out in the ultra premium purity of Moda Tequila.

Moda is the world’s only Ultra Premium tequila with a deep black color. Its soft amber hues foreshadow the woody savor to follow.

Our methodology: first we cure our Reposado 100% Blue Agave in a charred white oak barrel, eliciting the unique color and flavor. We then further age it for nine months. Finally we amalgamate the refined three-year aged Extra Aῆejo, adding our signature triple internal roasting process.

The result is our proprietary blend of these two tequila classes. The short-term aged zest of Reposado and the seasoned, complex flavor of Extra-Aῆejo yields the best of both worlds of the maturation process. This all-natural crafting method, unique to the world of tequila, has made it possible to achieve a singular color and taste without artificial coloration.”