(Telecompaper) The Wi-Fi Alliance has introduced a simplified way of naming next generation Wi-Fi technology. The latest standard, 802.11ax, will now be called Wi-Fi 6. The designation will make it easier for manufacturers and users, the former to market the Wi-Fi capabilities in their devices, and the latter to understand if their devices conform to the latest technology. The Wi-Fi designation is both for devices supporting a Wi-Fi technology and for the Wi-Fi network itself. Marvell was among the first to say it would be using the Wi-Fi 6 branding.

605 has announced the launch of the 605 Impact Index which measures the impact of TV advertising on both branding and sales. The index will enable clients to optimize both brand marketing and sales outcomes from TV advertising investments.