Facebook is up against Amazon by having small business owners set up shop fronts online to sell their goods on the platform and Instagram.

The new feature, called ‘Shops’, shows product listings in an uploaded catalog that have been modified to reflect the brand’s own look and feel.

Users can browse the entire collection of saved items and place an order through a checkout within the platform.

The new addition was announced by CEO Mark Zuckerberg, who hopes the feature will help business owners bounce during the coronavirus pandemic.

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Facebook takes on Amazon by letting small business owners set up storefronts online to sell their goods on the platform and Instagram

Speaking about stores during an online stream, Zuckerberg said, “If you can’t physically open your store or restaurant, you can still take orders online and ship to people.”

“If you can’t physically open your store or restaurant, you can still take orders online and ship to people.”

The coronavirus has forced hundreds of thousands of small businesses to close their doors, with 11 percent noting that many will never reopen unless the situation changes in the next three months.

Facebook has allowed companies to sell products on the platform and Instagram in the past, but Shops have allowed them to customize a storefront that reflects their brand.

Facebook has allowed companies to sell products on the platform and Instagram in the past, but stores allow them to customize a shop window that reflects their brand

In the future, companies will be able to sell their products through the various Facebook apps – WhatsApp, Messenger and Instagram Direct Messaging.

They will also be able to tag products in live streams – all customers have to do is click on the tag and they will be redirected to a product order page.

It’s a simple and consistent experience across this suite of apps, which means it’s easier for people, ”said Zuckerberg.

Of course, that means there will be higher conversions and more sales for small businesses.

While this is a great opportunity for companies to showcase their products to the masses, the move also provides Facebook with additional revenue streams.

Business owners can purchase ads for their stores, and Facebook receives a fee when people purchase items through the checkout option.

The new feature, called ‘Shops’, shows product listings in an uploaded catalog that have been modified to reflect the brand’s own look and feel. Users can browse the entire collection of saved items and place an order through a checkout within the platform

It’s a simple and consistent experience across this suite of apps, which means it’s easier for people, ” Zuckerberg said in a live stream on Facebook.

“Of course, that means there will be higher conversions and more sales for small businesses.”

Facebook is working with Checkout, which will complete transactions on the site.

The social media giant charges a fee, but has not shared the amount.

“We hope these tools can help alleviate some of the pressures small businesses are currently experiencing and help businesses of all sizes prepare for the future,” Facebook said in a statement announcing Shops.