“CBS Films publicist Grey Munford did not respond to a request for comment by ReadWrite, but he seemed aware of the controversy: On Twitter, he retweeted a couple of tweets about the controversy and Scott’s reaction.

Scott, asked if he gave permission for the tweet’s use, was cryptic: “Kind of.”

If CBS used the Tweet without Scott’s permission, as seems to be the case, it is in clear violation of Twitter’s terms of service. And both Twitter and the FTC forbid the alteration of a Tweet.

“Even Twitter itself has gotten in trouble for misusing tweets in promotional materials: In a blog post about its advertising offerings, it invented fake tweets under real users’ names last year, was caught, and apologized,” reports ReadWrite.

Jim Prosser, a spokesman for Twitter, told ReadWrite that the company did not comment on individual violations of its policies.