Photos

The Peep Show

Easter is Coming

BETHLEHEM, PA - MARCH 12: Freshly pressed Marshmallow Peeps are seen from behind as they move along the production line at Just Born March 12, 2004 in Bethlehem, Pennsylvania. Just Born, the manufacturer of Marshmallow Peeps now produces more than 1.2 billion individual Peeps per year. This year it's expected that more than 700 million Marshmallow Peeps and Bunnies will be consumed by men, women, and children throughout the United States. Strange things people like to do with Marshmallow Peeps include eating them stale, microwaving them, freezing them, roasting them and using them as a pizza topping. Marshmallow Peeps and Bunnies come in five colors. (Photo by William Thomas Cain/Getty Images)

BETHLEHEM, PA - MARCH 12: Marshmallow Pepps are dropped into boxes from the production line for packaging at Just Born March 12, 2004 in Bethlehem, Pennsylvania. Just Born, the manufacturer of Marshmallow Peeps now produces more than 1.2 billion individual Peeps per year. This year it's expected that more than 700 million Marshmallow Peeps and Bunnies will be consumed by men, women, and children throughout the United States. Strange things people like to do with Marshmallow Peeps include eating them stale, microwaving them, freezing them, roasting them and using them as a pizza topping. Marshmallow Peeps and Bunnies come in five colors. (Photo by William Thomas Cain/Getty Images)

BETHLEHEM, PA - MARCH 12: Marshmallow Peeps have their eyes imprinted at Just Born March 12, 2004 in Bethlehem, Pennsylvania. Just Born, the manufacturer of Marshmallow Peeps now produces more than 1.2 billion individual Peeps per year. This year it's expected that more than 700 million Marshmallow Peeps and Bunnies will be consumed by men, women, and children throughout the United States. Strange things people like to do with Marshmallow Peeps include eating them stale, microwaving them, freezing them, roasting them and using them as a pizza topping. Marshmallow Peeps and Bunnies come in five colors. (Photo by William Thomas Cain/Getty Images)

BETHLEHEM, PA - MARCH 12: Kathy Macdonald, a Just Born employee prepares to place packaged Marshmallow Peeps into boxes for shipping March 12, 2004 in Bethlehem, Pennsylvania. Just Born, the manufacturer of Marshmallow Peeps now produces more than 1.2 billion individual Peeps per year. This year it's expected that more than 700 million Marshmallow Peeps and Bunnies will be consumed by men, women, and children throughout the United States. Strange things people like to do with Marshmallow Peeps include eating them stale, microwaving them, freezing them, roasting them and using them as a pizza topping. Marshmallow Peeps and Bunnies come in five colors. (Photo by William Thomas Cain/Getty Images)

BETHLEHEM, PA - MARCH 12: Marshmallow sits heated in a pot before it is run through the pressing machine to form Marshmallow Peeps at Just Born March 12, 2004 in Bethlehem, Pennsylvania. Just Born, the manufacturer of Marshmallow Peeps now produces more than 1.2 billion individual Peeps per year. This year it's expected that more than 700 million Marshmallow Peeps and Bunnies will be consumed by men, women, and children throughout the United States. Strange things people like to do with Marshmallow Peeps include eating them stale, microwaving them, freezing them, roasting them and using them as a pizza topping. Marshmallow Peeps and Bunnies come in five colors. (Photo by William Thomas Cain/Getty Images)

BETHLEHEM, PA - MARCH 12: Freshly pressed Marshmallow Peeps are seen before they are coated with yellow sugar as they move along the production line at Just Born March 12, 2004 in Bethlehem, Pennsylvania. Just Born, the manufacturer of Marshmallow Peeps now produces more than 1.2 billion individual Peeps per year. This year it's expected that more than 700 million Marshmallow Peeps and Bunnies will be consumed by men, women, and children throughout the United States. Strange things people like to do with Marshmallow Peeps include eating them stale, microwaving them, freezing them, roasting them and using them as a pizza topping. Marshmallow Peeps and Bunnies come in five colors. (Photo by William Thomas Cain/Getty Images)

BETHLEHEM, UNITED STATES: A worker inspects the marshmallow forms before they are coated with sugar at Just Born Inc. in Bethlehem, PA 29 March, 2004. Just born is the maker of Marshmallow Peeps candies. Just Born, Inc. a family-owned and operated confections business, produces more than 1 billion individual Marshmallow Peeps per year, which come in five colors and a variety of holiday shapes. Just Born, Inc. was founded by Sam Born who grew up in Russia and immigrated to the US from France. Born opened a small factory in Brooklyn, NY in 1923, then moved the operations to Bethlehem, PA in 1932. The original Peeps were made by hand-squeezing marshmallow through a pastry tube. Just Born, Inc. has become the world's largest manufacture of novelty marshmallow candy, and also manufactures Hot Tamales, Peanut Chews, Mike and Ike, Gourmet Jelly Beans and Zours, marketing its confections in over 35 countries including Canada, Belgium, Germany, Australia, Colombia and Ecuador. DON EMMERT/AFP/Getty Images

BETHLEHEM, UNITED STATES: A worker removes blue sugar from a large drum at Just Born, Inc. in Bethlehem, PA 29 March, 2004. The sugar is used in the production of Marshmallow Peeps candies. Just Born, Inc. a family-owned and operated confections business, produces more than 1 billion individual Marshmallow Peeps per year, which come in five colors and a variety of holiday shapes. Just Born, Inc. was founded by Sam Born who grew up in Russia and immigrated to the US from France. Born opened a small factory in Brooklyn, NY in 1923, then moved the operations to Bethlehem, PA in 1932. The original Peeps were made by hand-squeezing marshmallow through a pastry tube. Just Born, Inc. has become the world's largest manufacture of novelty marshmallow candy, and also manufactures Hot Tamales, Peanut Chews, Mike and Ike, Gourmet Jelly Beans and Zours, marketing its confections in over 35 countries including Canada, Belgium, Germany, Australia, Colombia and Ecuador. DON EMMERT/AFP/Getty Images

BETHLEHEM, UNITED STATES: A worker folds down the flap on a box of Marshmallow Peeps at Just Born, Inc. in Bethlehem, PA 29 March, 2004. Just Born, Inc. a family-owned and operated confections business, produces more than 1 billion individual Marshmallow Peeps per year, which come in five colors and a variety of holiday shapes. Just Born, Inc. was founded by Sam Born who grew up in Russia and immigrated to the US from France. Born opened a small factory in Brooklyn, NY in 1923, then moved the operations to Bethlehem, PA in 1932. The original Peeps were made by hand-squeezing marshmallow through a pastry tube. Just Born, Inc. has become the world's largest manufacture of novelty marshmallow candy, and also manufactures Hot Tamales, Peanut Chews, Mike and Ike, Gourmet Jelly Beans and Zours, marketing its confections in over 35 countries including Canada, Belgium, Germany, Australia, Colombia and Ecuador. DON EMMERT/AFP/Getty Images

BETHLEHEM, UNITED STATES: Hundreds of Marshmallow Peeps, on a layer of blue sugar, move down the conveyor belt at Just Born, Inc. in Bethlehem, PA 29 March, 2004. Just Born, Inc. a family-owned and operated confections business, produces more than 1 billion individual Marshmallow Peeps per year, which come in five colors and a variety of holiday shapes. Just Born,Inc. moved the operations to Bethlehem, PA in 1932. The original Peeps were made by hand-squeezing marshmallow through a pastry tube. Just Born, Inc. has become the world's largest manufacture of novelty marshmallow candy, and also manufactures Hot Tamales, Peanut Chews, Mike and Ike, Gourmet Jelly Beans and Zours, marketing its confections in over 35 countries including Canada, Belgium, Germany, Australia, Colombia and Ecuador. DON EMMERT/AFP/Getty Images

BETHLEHEM, UNITED STATES: A worker inspects the packaging of Marshmallow Peeps at Just Born, Inc. in Bethlehem, PA 29 March, 2004. Just Born, Inc. a family-owned and operated confections business, produces more than 1 billion individual Marshmallow Peeps per year, which come in five colors and a variety of holiday shapes. Just Born was founded by Sam Born who grew up in Russia and immigrated to the US from France. Born opened a small factory in Brooklyn, NY in 1923, then moved the operations to Bethlehem, PA in 1932. The original Peeps were made by hand-squeezing marshmallow through a pastry tube. Just Born, Inc. has become the world's largest manufacture of novelty marshmallow candy, and also manufactures Hot Tamales, Peanut Chews, Mike and Ike, Gourmet Jelly Beans and Zours, marketing its confections in over 35 countries including Canada, Belgium, Germany, Australia, Colombia and Ecuador. DON EMMERT/AFP/Getty Images

BETHLEHEM, UNITED STATES: Hundreds of Marshmallow Peeps move down the conveyor belt to be boxed up at Just Born, Inc. in Bethlehem, PA 29 March, 2004. Just Born, Inc. a family-owned and operated confections business, produces more than 1 billion individual Marshmallow Peeps per year, which come in five colors and a variety of holiday shapes. Just Born,Inc. was founded by Sam Born who grew up in Russia and immigrated to the US from France. Born opened a small factory in Brooklyn, NY in 1923, then moved the operations to Bethlehem, PA in 1932. The original Peeps were made by hand-squeezing marshmallow through a pastry tube. Just Born, Inc. has become the world's largest manufacture of novelty marshmallow candy, and also manufactures Hot Tamales, Peanut Chews, Mike and Ike, Gourmet Jelly Beans and Zours, marketing its confections in over 35 countries including Canada, Belgium, Germany, Australia, Colombia and Ecuador.DON EMMERT/AFP/Getty Images