i second that, just because a talented art director worked on the ad doesnt mean it should get featured here, it also needs a talented ideas guy (copywriter) and this idea sucks big balls, how the hell is forest fire going along with drug use, so far fetched

@Iskinner08: The area is 2000 square kilometers, a little more than twice the area of New York City (all 5 boroughs). It's also about 1/500 the land are of Colombia. Wikipedia puts the total annual deforestation in Colombia at 2000 sq-km, and the cocaine-related number at 400 sq-km. So, the figure in the ad is only about a factor of 5 bullshit.

The Amazon basin as a whole loses about 1500 sq-km every month. Big numbers need context: the Amazon is big place.

I think it's a very cool visual but I kind of feel they had the image before they had the brief. Really, bloodshot eyes are something you can get from a lack of sleep, not necessarily drug use, so it's a little forced for me.