DRAGON QUEST Fans Connect and Conquer in New York’s Rockefeller Plaza

Major Launch Gathering at Nintendo World Store Highlights Social Fun of New Adventure Game for Nintendo DS Systems

WHAT:
Nintendo will host a sensational social gathering to celebrate the July 11 launch of DRAGON QUEST® IX: Sentinels of the Starry Skies for the portable Nintendo DS™ family of systems. Consumers of all ages and backgrounds are invited to the Nintendo World store in New York’s Rockefeller Plaza to experience the multiplayer fun and rich customization features of this epic new release. Multiple game demo stations will be placed throughout the store and Rockefeller Plaza for attendees. All guests will have the opportunity to buy the game in advance of launch and Yuji Horii, creator of the DRAGON QUEST series, will sign autographs for the first 30 fans in line at the Nintendo World store to purchase the game (limit two items per customer). All visitors also can have souvenir pictures snapped in a unique DRAGON QUEST photo booth, snack on treats from a DRAGON QUEST ice cream truck (while supplies last), and receive special DRAGON QUEST-themed prizes (while supplies last).

The latest installment in the popular DRAGON QUEST video game series, DRAGON QUEST IX: Sentinels of the Starry Skies has already attracted players of all ages and backgrounds in Japan, with 4.2 million copies sold. The game allows players to customize their own adventures by choosing their characters’ appearance, abilities, weapons and other items. Up to four players can connect via a local wireless connection to explore mysterious dungeons, tangle with fearsome creatures and complete challenges together. More information about DRAGON QUEST IX: Sentinels of the Starry Skies can be found at www.dqnine.com.

WHO:
Teens, kids, adults, parents, video game fans and consumers of all kinds

VISUALS:
-- Fans lining up to be among the first to play DRAGON QUEST IX: Sentinels of the Starry Skies for Nintendo DS
-- Players of all backgrounds using Nintendo DS systems to connect and play DRAGON QUEST IX: Sentinels of the Starry Skies together
-- Players of all ages having fun creating their own customized DRAGON QUEST heroes
-- Teens, kids and families enjoying treats from a special DRAGON QUEST ice cream truck
-- Fans interacting with Yuji Horii, creator of the DRAGON QUEST series
-- Game B-roll available