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Friday, January 17, 2014

Goff Public, a public relations and public affairs firm in
Saint Paul, today released the book, TheAnn E. Answers Guide to Communications
Etiquette in the Digital Age.Ann E.
Answers, a fictional creation of Goff Public employees, has observed an explosion
of communication faux pas.She provides
solutions to the most common and thorny problems in business communications.Goff Public undertook this project to address
the need for structure and policy in the ever-changing world of communications.

Guide to Communications Etiquette in the Digital Age

Every Goff Public employee played a role in developing the 122-page
book, which answers questions about social media, business communications, and
networking in the digital age.The book
includes more than 50 advice columns about how to communicate effectively and appropriately
today.

“We live in a time of tremendous and rapid change in
communications,” said Chris Georgacas,
president and chief executive officer at Goff Public.“The onslaught of new technologies can be a
blessing and a curse – especially when it comes to communications
etiquette.We created Ann E. Answers as
a fun way to address questions that need definitive answers.”

The book has advice columns on a wide range of topics.Examples include:What is the appropriate amount of sharing on
social media?What is the value of a
Twitter follower?When is it okay to
blind copy someone on an e-mail?And in
what situations are brochures and newsletters still relevant?But despite the vast changes in
communications, Ann E. Answers asserts that tried and true communications
fundamentals remain the same:communicate clearly and effectively.

“It is part of our job at Goff Public to keep up with the
changing trends in communications and provide sound advice to help our clients
fulfill their goals,” said Jennifer Hellman, chief operating officer at Goff
Public.“This book helps summarize many
of the recommendations we make to our clients about communications in the
digital age.”

All of the proceeds from this book will be donated to Dress
for Success, a nonprofit dedicated to promoting the economic independence of
disadvantaged women in the Twin Cities metro area.

“We are humbled and thrilled that Goff Public chose us as the
beneficiary of all Ann E. Answers proceeds," said Jeri Quest, CEO of Dress
for Success Twin Cities. “The funds will help many low-income Minnesota
women become economically self-sufficient and successful in their careers.”