Jamberoo Marketing Business Report, Thomas Sabo Marketing Plan

2176 WordsSep 20, 20139 Pages

Assessment Task 3 – Marketing
PART 1: Jamberoo Marketing Plan Business Report
EXECUTIVE SUMMARY
The marketing manager of Jamberoo Action Park (JAP) has requested a report to be prepared assessing the business 's marketing plan. This report will discuss:
The strengths and weaknesses of JAP 's marketing plan
Strategies which could be implemented in order to improve JAP 's marketing plan and maintain business success
BACKGROUND
JAP is NSW 's largest seasonal recreation park. During its operating months between September and April each year, over 40% of visitors attend in the January holidays. JAP faces challenges due to the rapidly evolving nature of the business environment and other external influences.
STRATEGIES,…show more content…

Incorporating these into JAP’s marketing plan will better ensure that the marketing objectives are reached, and business success is maintained.
PART 2: Thomas Sabo: Charm Club Collection Marketing Plan
Thomas Sabo and its Marketing Objectives
Thomas Sabo is a global luxury fashion brand which creates affordable, high quality jewellery and fragrances for men and women. The brand is well known for its unique sterling silver pieces, including pendants, bracelets, rings, earrings, necklaces and cufflinks, and also has a range of affordable diamond jewellery and watches. The business is constantly updating its jewellery lines. One of its 2013 product ranges is Charm Club, which includes a wide variety of women’s charms so that customers can personalise their pendants and bracelets to meet their own preferences.
Thomas Sabo’s overall marketing objectives are to:
Increase market share and sales
Continue expanding product ranges
Maximise customer satisfaction
Target Market
Thomas Sabo’s target market for the Charm Club range is broad due to the elegant simplicity, timeless quality, and cost affective nature of its jewellery pieces. The target markets include the following:
Primary market: fashion-conscious women between the ages of 18 – 40
Secondary market: teenage women, and women above 40 seeking gifts.
Other market: men

First Things First:
Before you start tutoring, it 's important to create a business plan, determine your company’s specialization and create a company image that sets you apart from the competition and attracts your target market.
Draw up a Business Plan and Name Your Business: Name your tutorial business if you have not already done so. Brainstorm a list of names with the help of friends, family members and business partners. Choose a name that stands out and communicates your business’s unique

A marketing plan completely relies on the marketing strategy which have been used in order to create a solid business plan for any corporate. In absence of strategies, it 's an impossible to get large use of market plan. In terms of getting incentive benefits from a business, market plan gives a blueprint outlines of marketing efforts which have to be done to raise good business. A market plan is aimed to create incentive pay plans for business employees to satisfy the business corporate objectives

Marketing Plan
A well-developed marketing plan will provide many benefits. For example, it will help Priority attract clients, keep marketing efforts aligned with the organizations mission and goals, and enable leaders to effectively evaluate the market environment in which they plan to operate. Since Priority is attempting to enter a new market, their marketing plan should emphasize strategies that will enable them to build their client base and gain market share.
Additionally, Priority expects

Marketing Plan
As I navigated my way through the business plan provided to me by ChopSaver, I saw that they had a clear and concise marketing plan. Currently ChopSaver is sold online and in over 9,000 U.S. retailers, including over 7,000 CVS Pharmacy locations nationwide. When asked how they market their product, ChopSaver replied, “As a brand with a unique and authentic story behind it, we utilize both social media and public relations to tell the story. The musical part of the brand lends itself

Marketing plan is very important and pretty much to the overall financial and business plan. This plan is the way to success, and it is breaks down into two components that will enable The Sub Shop to perform marketing activities to provide a solid return on investment.
Plan is designed to complete the business plan, but is also a way for company officers to get a handle on the external and internal factors that will influence the company 's success in the Ashland market. The following topics

Growing your business can be a daunting task in today’s business and economic conditions. Competition is fierce in almost every trade. To carve out your own niche in a highly competitive market, you need to align your business plan with your marketing plan from the get-go.
Customers today are influenced by several elements
In addition to running your business, marketing your products or services has now become a full-fledged endeavor that is crucial to the promotion of a business. The promotional

grow health hair.”
2) Next, create an outline for a business plan by answering the following “nine questions every business plan should answer”:
1. Who is the customer?
The customer is the party that will receives or consumes my products and has the ability to choose between different products and suppliers. The customers for my products would the working moms, housewives and dads in my local area. I would like to start by selling and marketing my product to them firms because I know how I can reach

important to protect it and continue the development and positioning it in the market. Therefore, there are numerous models of communication plans, the firm should use the one they find appropriate for them. In essence communications plans have several disciplines that interrelated and in synergy would support the business plan can create an effective communication plan with results potentially beneficial to the positioning of the brand. These disciplines are: advertising, paid search, social media, customer

The success of any business lies in marketing, both internally and externally. The overall marketing aspect covers advertising, public relations, promotions and sales. Mokhtar & Wan-Ismail (2012), citing Panayides definition states marketing is ‘…the process of planning and exacting the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges and satisfy organizational objectives’. Without marketing, a business may offer the best products or service in an industry

inventories
i. What they are doing happen to unsold or defect inventories
j. Do they you provide post-purchase service
*EXPLAIN ON OVERALL PRODUCT MIXES, PRODUCT LINES AND PRODUCTS ITEM. NOTE: THIS ONE PUT AT BACKROUND’S SECTION OF THE REPORT.
QUESTIONS OF ORGANIZATION CHART
k. Who is the founder of this company
l. Who is the top management and the CEO of the company. What are their main roles in this company? and their function
m. Position available in the company