Boeing CEO Dennis Muilenburg often says that the first person to set foot on Mars will get there on a Boeing-built rocket, but at today’s Business Roundtable CEO Innovation Summit, he made it personal.

“Would you go?” CNBC anchor Becky Quick, the moderator for today’s panel on trends in American innovation, asked Muilenburg.

“I would,” the CEO answered.

“Really?” Quick said.

“Absolutely,” Muilenburg said.

Muilenburg made repeated reference to spaceflight and Boeing’s plans to participate in missions to the moon and Mars in the context of the company’s farthest-flung frontiers for innovation.

He’s basically on board with the plans for exploration beyond Earth orbit that have been laid out by NASA and the White House. Those plans call for the development of a Gateway for operations in lunar orbit during the 2020s, facilitated by NASA’s heavy-lift Space Launch System (built in part by Boeing).

“We’re going to go back to the moon,” Muilenburg said. “We’re going to establish a permanent presence on the moon. This is much different from Apollo.”

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