Casey Neistat (filmmaker and YouTube vlogger) just did it again with this FUN new short film (Pokémon Go IN REAL LIFE)! “Riding” on the popularity of the latest (viral gaming app), Pokémon GO, with a little help from his YouTube collaborator Shonduras.

In the video, we see them execute a well-choreographed chase sequence through the streets of New York City (NYC) with Neistat dressed Ash Ketchum-like and Shonduras as Pikachu. We also get some viewer reactions and everyone (except two NYPD officers) seemed to have gotten a kick out of the whole thing.

Ash Ketchum and the lovable Pikachu

Since starting daily vlogging last April, Casey’s managed to create some pretty viral content including this YouTube video (SNOWBOARDING WITH THE NYPD). He’s also successfully managed to grow his subscribers from just over half a million, to fast approaching 4 million.

Pokémon GO logo and screenshot of the gaming app

I’m sure this new Pokémon GO video will be a hit and will only catapult Casey Neistat into the stratosphere of YouTube vlogging. If this isn’t a great example of guerrilla marketing, I don’t know what is! Pokémon GO will launch in Japan tomorrow (after a little snag) and it makes you wonder if this wasn’t all part of Casey’s plan to tap into that audience.

Keep up the great work, Casey! Enjoy the video. It definitely made my morning and left me laughing.