Agency Evaluation Whitepaper

Can you handle the Truth?

Using 360-degree feedback as part of your agency evaluation program

In this paper, explore all aspects of the 360-degree feedback process. Understand that if incorporated into a robust evaluation program, the 360 can be one of the most powerful tools we have available to improve client/agency relationship performance, minimize inefficiencies and reduce costs.

Certainly it is a sensitive area and if handled incorrectly, can cause more harm than good. Without a collaborative and positive approach, it can degenerate into finger-pointing and ultimately lose any value it could generate.

However, with a foundation of trust, a healthy dose of training & communication and support by appropriate processes & technology, this is an exciting and innovative way to dramatically affect the power of your marketing effectiveness.

What is Decideware Agency Evaluation?

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