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The North Face SS17 Editorial Is Inspired by Post-Soviet Fashion

The collection will keep you warm and stylish regardless of the weather conditions.

The North Face released its new spring/summer 2017 editorial, shot by Leonid Sorokin in Russia. Featuring well known figures in the Moscow fashion scene, Avdotja Alexandrova and Vsevolod “Sever” Cherepanov, the collection is made up functional knits and classic outerwear, complemented by cozy essentials like hoodies, thermals, and tees.

Vsevolod “Sever” Cherepanov is the former founder of Lumpen, a Moscow modelling agency. “Lumpen” is Russian for outcast or outsider, making this agency rather unique as it specializes in less commercial faces - Sever being the most notable of the bunch has walked for Gosha Rubchinskiy and COMME des GARÇONS.

No matter the weather conditions, The North Face SS17 collection is available in a range of nature centric tones, with the exception of the burst of bright orange to keep you visible in a storm.

Check out the full lookbook below and stay tuned for its release in stores.