Messi's Goal is Just Too Exciting

By Alexandra Jardine.Published on Aug 22, 2016

Editor's Pick

French broadcaster Canal+'s commercials nearly always provide good entertainment value, and the latest is no exception. It concerns a soccer commentator whose excitement at a Messi goal leaves him with an embarrassing medical condition. Basically, his yell of "Goal...." gets stuck, mid-word, so he's still yelling it at breakfast with his family, at the dentist, even at the grocery store.

The ad, which directed by Tim Bullock of Scoundrel for BETC Paris, ends with the tagline "The sport never stops."