October 26-28, 2015
Austin, Texas In this new era of automation, it is more important than ever before to ensure that the right systems and the right people are in place. Summit Info

December 6 - 9, 2015
Scottsdale, ArizonaLarge and small agencies alike must be nimble in execution in order to meet their clients' desires for both innovation and scale. This December, agency leaders will converge to discuss the latest tools, tactics, and strategies for finding the right balance between experience and experimentation.Summit Info

Serena Ehrlich

Director of Social and Evolving Media, Business Wire

Over the last 20 years, Serena Ehrlich has worked closely with public and private companies providing guidance on investor and public relation trends. Serena has implemented local, national and international social media campaigns for a wide range of company and brands including LuxuryLink, Viking River Cruises, the unincorporated city of Marina de... more

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Serena's Bio

Over the last 20 years, Serena Ehrlich has worked closely with public and private companies providing guidance on investor and public relation trends. Serena has implemented local, national and international social media campaigns for a wide range of company and brands including LuxuryLink, Viking River Cruises, the unincorporated city of Marina del Rey, Kraft, Kohl's, Avon, Mattel and more.

Serena started her career in advertising where she developed an understanding of branding from a large-scale perspective, but it was her 14 years in the newswire industry that placed her squarely at the forefront of a technical, sociological and influential revolution changing the face of customer communications. In 1994, Serena was part of a small team who introduced the communications industry to the Internet via a series of first-ever conferences, Her love of technology based communications hasn’t stopped since.

Currently, Serena participates in and oversees the creation and implementation of mobile and social strategies designed to meet a wide-range of customer goals, from brand awareness to customer appreciation and service, to driving potential new fans into the marketing funnel. Serena creates relationships within core and affinity audiences to create 360-degree awareness for brands.

As the director of social and evolving media, Serena has a unique perspective on the future of PR and content distribution. In addition, Serena serves as the membership chair of the international Social Media Club board of directors, and is a frequent speaker on all things related to modern communication practices. She can be found on Twitter (@serena) as well as a wide range of emerging platforms.