Ford's Lincoln to release one of two Super Bowl ads Friday

Ford Motor Co.'s Lincoln luxury brand plans to release one of two Super Bowl ads Friday in advance of Sunday's big game, a deviation from the script outlined by Lincoln in December.

The ad, based on real-life experiences submitted by fans via Twitter, was originally supposed to last 60 seconds, but will instead be 30 seconds. A full 90-second version of the ad can be seen at www.steerthescript.com.

Lincoln opted to split its Super Bowl time, which cost upwards of $8 million, into two chunks.

The second ad will focus on the all-new MKZ sedan. That ad will not be introduced before the Super Bowl.

The ad based on Twitter responses will debut at 12:01 a.m. Friday on www.steerthescript.com. Lincoln, along with Chrysler, Fiat, Volkswagen, Audi, Hyundai, Kia, Toyota and Mercedes-Benz, will make appearances during Sunday's Super Bowl.