DETERMINING YOUR MULTICULTURAL MAKEUP

The first step in attracting new, culturally diverse patients is to determine what
demographic groups are living in your region. Think about the ethnic groups you
currently serve – and which ones you are interested in reaching out to.

Keep in mind that as ethnic minority populations continue to increase, they are
also expanding throughout the country. This means your demographic makeup is probably
not the same as it was a couple of years ago. Take a closer look at your area –
you may be surprised!

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Today, one out of every six people who lives in the U.S. is of Hispanic origin. By the year 2050, ethnic minorities will comprise more than
half of the population – and most likely a large portion of your patient base.

For additional information about how ethnic minority populations have changed in
your county over the past decade, check out the Mapping the 2010 U.S. Census tool.