Tip: Your images can be in JPEG or PNG format. At least one screenshot is required (maximum 5 for each). You should not include the status bar in the images.

Click My Apps in iTunes Connect:

You Will Discover That Your App Has Been Uploaded

Click the app to open and edit.

Now the details screen appears. Click App Information. Fill out the Category fields based on your app information. If your app gathers data or your app is “Made for Kids” you must have a privacy policy posted — thePrivacy Policy URL should contain the address for this. Scroll through the rest of the settings and set any appropriate for your app. Click Save:

Now click Pricing and Availability:

Select All Prices and Currencies for more information about the price tiers. Now choose your desired price tier or indicate that your app will be free. You can specify different prices within different date ranges if you wish by selecting Plan a Price Change. But for now, just add one entry — the Start Date will default to today; the End Date will be set to “No End Date”.

Check the radio button if you want your app to be offered at a discount to educational institutions when they purchase multiple copies at once. You can also offer your app to businesses at a discount for multiple purchases.

Once you’re done, click Save:

Click 1.0 Prepare for Submission:

This section is where you add all the assets for your app to appear in the App Store. First step is to upload your app’s icon and at least one screenshot. If your app is universal, you’ll need to submit screenshots for the iPhone and for the iPad. When you have what you need, just drag and drop the screenshots over for each device type.

Tips: You can download the app previewer app to preview the app with your phone and create screenshots.

4.7-inch is 6S simulator

5.5-inch is iPhone 6S+

4-inch is iPhone 5

3.5-inch is iPhone 4S

iPad is iPad2

iPad Pro is iPad Pro

Click Save when you’ve added all the screenshots you need.

Scroll down and complete the the description (this is what the users will see in the app store) and keywords.

Consider the keywords — these are very important. Only your app’s name and keywords are indexed in iTunes’ search engine, so brainstorm words that potential users might think of using to find your app or your competitor’s apps. You can only change keywords when submitting updates, so choose wisely.

Enter the URL for your website support page. It can be a simple page that allows users to email you if they want to compliment you on your great work :]

Skip the Build section for now and scroll down to General App Information. Add your icon — it must be 1024 by 1024 pixels.

Set the version number (should be the same as in your mobimatic iOS build).

Fill out a copyright notice (generally just the release year and your name or your company’s name), a contact email and affiliated websites.

Click Edit next to Rating. Enter the categories appropriate for your app. Be honest, as the reviewer can make changes to this section if they disagree. Click Done:

Scroll down to App Review Information. This section is designed to help the person who reviews and approves your app. The Notes can be used for details about your app that you want the reviewer to know about. For example, if users need to sign up at a website or even within the app in order to use it, provide some credentials here to make the reviewer’s job easier. Also, if your app requires special hardware, ensure that you explain that here too, and try to have a way for the reviewer to use the app without the hardware. Complete the contact information so that the reviewer can reach you to discuss things if they need to:

Finally, use the Version Release section to indicate when you want the app to be released. Since this is the first version, just leave the Automatically release this version option selected.

Now click Save:

If there were no issues with what you have entered, you will now see a Submit for Review button in the top right:
Click ‘Submit for Review’

Just smile and click Done. :]

Answer these questions honestly, then click Submit:

You’re done now. You should receive a couple of emails from iTunes Connect telling you your app has been uploaded and is waiting for review. Your app’s status has also changed:

All you have to do now is wait for your app to be approved! You will receive emails about every change in status your app moves through. Usually after about a week the status should change to “In Review,” then to “Approved”. Unless you chose a future release date, a few minutes after approval your app’s status will shift to “Processing for App Store”, then a few minutes later to “Ready for Sale”.

In iTunes Connect click Activity, followed by App Store Versions to see the status of your app throughout the process:

If your app is not approved, Apple will email you with more information. They have gotten pretty good at being specific at what the exact problem is and how you can fix it, for the most part.

If this happens, it’s no big deal – just fix the problem and re-submit.

The time for reviews for your apps will vary based on the queue, but in general it takes around 2-10 daysfor most people.