Attendees at Billboard's 11th annual Film & TV Music Conference had numerous reasons for spending a couple of days at Hollywood's The W Hotel, and found a plethora of highlights during the first day on Wednesday to talk about, including: a keynote by Grammy Award winning composer Gustavo Santaolalla who questioned if some folks in the music industry even liked music; the EDM invades Hollywood panel that included Junkie XL, a Dust Brother and KCRWs Jason Bentley and a session with the music team from the AMC show "Breaking Bad and much more.

Pablo Croissier, a composer who moved f rom Spain to Marina Del Rey last month, declared, "The EDM session was by far the best. As a composer, it was insightful to hear the tricks of the trade - how to get your stuff out there, how to integrate electronic music with the dramatic flow of the film."

John McDermott, a San Francisco-based composer who owns the music library Templove, was interesting in peddling his library to TV series and commercials. He also enjoyed the "Breaking Bad" session. "I love 'Breaking Bad,' and those three guys ( creator Vince Gilligan, composer Dave Porter and music supervisor Thomas Golubic) talked it through and revealed their trial and error. They made it sound real. It's cool to see guys like that, with a show on the top of the world but they're not making a big deal out of it."

Singer-songwriter Kimberly Jones of Hollywood said, "I'm not your average singer-songwriter - I'm here looking for inspiration, not music placement. Gustavo [Santaolalla] was amazing - any time someone sang a song, I was so moved and inspired." She also enjoyed Nick Urata's performance of "Till the End of Time" during the "Songs and Scores: A Gathering of Musicians" panel: "My favorite parts of 'Little Miss Sunshine' were the music."

Others were there primarily to network. Sam "Dagoldtouch" Scorcese, owner of the New York-based Number 1 Hit Songs Worldwide, which produces artists, hoped to meet with "the key players in the industry that I don't have connections with already." He enjoyed the "Greetings from Advertising Park: Commercials and Music" panel the most. "I liked the perspective of the companies' insight on how they get placements, how the record producer pitches the artist to different labels and publishers."