ORLANDO – Ford Motor Co.’s chief marketer, Jim Farley, said its curious Super Bowl ad that was coordinated by comedian Jimmy Fallon and debuted during the Super Bowl did what it was supposed to do.

The ad, which is the story of a German woman traveling and finding love, left some critics scratching their heads about how it related to Lincoln. But Farley said the intent was to generate interest in the brand, and it did that.

“We are a challenger brand. We don’t need to get everybody to like us, but we need to get people talking about us,” he said, in an interview at the National Auto Dealers Association.