One of the greatest shifts occurring as a result of the rise of mobile devices is how we go about completing everyday tasks.

Checking our bank balance, paying a bill, upgrading an account, applying for a credit card – all are examples of activity we once dedicated time to. We planned to visit a branch. We filled out application forms and waited. We sat in front of a browser and dedicated attention to completing a task.

Now, many of those tasks are things we do while we are doing something else. Riding on the train or bus; sitting in a meeting; or when the Ads roll at the cinema or on TV. As we shift those tasks into other activity, we compress the time we are willing to dedicate to completing them.

Those that are winning in mobile have typically simplified processes to be so simple and easy you can do them while doing something else – and, ensured that the task can be completed in the average TV ad break.

Simple, easy and speedy are the watchwords for winners in the dominantly mobile economy.