The One Sony initiative was announced last month. The three "core pillars" of One Sony will be digital imaging, gaming, and mobile. To further illustrate mobile's importance to Sony, the company announced yesterday that it plans to replace current Mobile Communications chief Bert Nordberg with Kunimasa Suzuki on May 16. It was the latest in a string of appointments Hirai has made.

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Hirai announced the April 12 event at a press conference in Tokyo today, at which he spoke to reporters for the first time since becoming CEO earlier this week. At the press conference, he also noted the importance of his company's Professional Products unit. According to Bloomberg, which attended the press conference, Hirai said that his companys "advanced products for business use can help our consumer unit lead the market." It's an intriguing statement, considering Sony isn't necessarily known as an enterprise juggernaut.

Still, it's clear that dramatic shifts must occur at Sony for the company to turn things around. During the company's 2011 fiscal year, which ended March 31, 2011, it lost 260 billion yen ($3.2 billion). When Sony posts its latest fiscal-year results in the coming weeks, it is expected to post another huge loss.

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Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.
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