Celebrating the company’s second float in the 2012 Rose
Parade, Dole Food Company, Inc. (NYSE: DOLE) has officially launched
the “Preserving
Paradise” sweepstakes on Facebook.As part of the sweepstakes,
one lucky DOLE
fan will win a once in a lifetime opportunity to ride on the DOLE float
which celebrates the natural beauty of Thailand.

As people around the world turn their attention to Pasadena and the Rose
Parade, one DOLE fan will take in the highly anticipated floral floats
and boisterous marching bands from the best seat in the house—the DOLE
Rose Parade float, “Preserving Paradise.” Making the experience all the
more magical, three guests of the grand prize winner will be given seats
in the grandstands on Colorado Boulevard as a VIP guest of DOLE to watch
alongside the thousands of parade attendees and millions of viewers at
home as the winner makes their way down the parade route!

The DOLE “Preserving Paradise” sweepstakes offers the exciting chance to
win a four day trip to Los Angeles, Dec. 30, 2011 to Jan. 3, 2012, to
attend the 2012 Rose Parade and explore the city. To enter the
sweepstakes, simply “Like” DOLE
on Facebook and fill out the sweepstakes
entry form at www.Facebook.com/DOLE.
Open to anyone the age of 18 or older who is a legal U.S. resident.

Making the sweepstakes even sweeter, 100 weekly prize winners will be
randomly selected to win a 2012 DOLE Rose Parade Limited Edition
Commemorative Pin from October 3, 2011 through December 2, 2011, each
week for eight weeks. A total of 800 DOLE Facebook fans will win a pin
honoring this year’s parade.

As the reigning Sweepstakes award winner, DOLE is vying to become the
only entry in the past 20 years to win the Sweepstakes award in their
first and consecutive years. DOLE’s second Rose Parade float celebrates
Thailand’s rich diversity of nature that can only exist with
responsible, sustainable growing and operating practices.

DOLE
is celebrating the unsurpassed beauty of Thailand, one of the many areas
where DOLE grows their fruit, with this floral salute and is honored to
join Thailand in conserving Earth’s most precious natural resources and
protecting endangered species. Traditional Thai dancers will flank the
“Preserving Paradise” float which features an opulent royal palace, a
majestic elephant, whimsical birds and butterflies, life-like leopards
and tigers, and of course, fresh and healthy fruit grown by DOLE just
for the Rose Parade.

Dole, with 2010 net revenues of $6.9 billion, is the world’s largest
producer and marketer of high-quality fresh fruit and fresh vegetables,
and is the leading producer of organic bananas and producer/shipper of
organic pineapples. Dole markets a growing line of packaged and frozen
fruit and is a produce industry leader in nutrition education and
research. For more information, please visit www.dole.com.
For more information on Dole’s sustainability initiatives, please visit www.dolesustainability.com.