Panels

PanelsThese are the panel topics we had at 2017, topics for 2018 will be published soon!

The industry vs. Ad fraud – The ad fraud issue which was once hushed is these days a key point that many adtech players address. Both advertisers and publishers know that the ad fraud problem is not going away anytime soon and is still not completely solved. How can the industry come together to solve this issue? Do some players prefer it stays as is? And what are the checks that advertisers need to do to make sure their partners provide real traffic?

Track me if you can - Tracking user's behavior paired with where they came for is important both to understand which channels and networks perform best, and also to monetize better according to purchasing patterns and offer a personalized game experience to retain users. What are the most important events to track? What is needed to tie in all the knots and turn individual events to actionable data?

Mobile Advertising Formats and Creative – What are the best ad formats these days that get real results for advertisers and real money for publishers? With all the options rnaging from banners, interstitials, native, video and many more - is there a clear winner? And what are some of the tips and hacks to boost ads via a good creative process?

Mobile traffic monetization for publishers - Mobile traffic is growing significantly in the past few years, and publishers need to find creative ways of monetizing that traffic. Where are we now at 2017, and what is expected to come?

Mobile Payments Trends and Future - Mobile payments has been a key driver of the apps/games ecosystem. What are the challenges that today's publishers face when they want to enable payments their app or game? What are some new technologies they can utilize in the near future? And what is the state of affairs in terms of what kind of sales must be done via Apple and Google app stores and what can be done outside the store?

Mobility and Mobile - from Taxis to Connected and Autonomous cars - Mobility is one of the most exciting fields these days - mobile apps are a key element in the mobility revolution - including navigation apps, taxi calling, ride sharing and integrating these apps to connected cars. And it seems we are only a few years away from autonomous cars. What are the current trends and how will the future of mobility look like?

Not a kids' play - Publisher of kids Apps have special challenges, as their consumer (the kid) is not the buyer (the parent), furthermore they need to be extra careful about monetization strategies in order to keep a fair play. We'll hear tips and best practices from experienced kids apps publishers.

Rising Markets in the east and the west - While the mainstream markets for apps remain the US an Europe, there are many opportunities for western developers at other markets such as China, India, Russia and LATAM. We will discuss the specific characteristics of each market and explore some strategies for developers and publishers to expand to these markets, without risking their main ones.

Challenges of social User Acquisition for games - A good user acquisition strategy is key to the success of mobile games. While more gamers spend their time interacting with their peers on social media, these platforms have become crucial source of new players for all game marketeers. In this panel experienced game publishers will share their learnings about the challenges and opportunities they have faced with social user acquisition.

Apps Monetization: Is it all about advertising? - In-app advertising is the main strategy that non-games app publishers use to monetize. But is that the only way? We will hear from different publishers about their monetization strategies including tips on the right way to include advertising alongside in-app purchases and even pay-per-download of premium apps

Panels are not final and subject to change - the exact agenda will be announced soon - stay tuned!

The Madrid Mobile Summit is the European edition of the Mobile Monetization Summit!