A YouTube makeup artist responded after getting smeared for the release of his new make-up palette—The Cremated Collection—at a time when the ongoing pandemic continues to claim more lives.

Prior to launching his latest palette, Jeffree Star—the popular YouTuber and founder of Jeffree Star Cosmetics—teased consumers that if they loved rainbow colors, the new palette would not be for them.

Social media users castigated Star and accused him of trolling the global health crisis.

The palette uses descriptors like "Death Certificate," "Pallbearer," "Casket Ready" and "Embalmed" to name the shades in the controversial collection.