Category: Highlight

This presentation on Wirify discusses the original concept, the launch in December 2010, and what followed. It also includes lessons we learned, to help fellow online entrepreneurs plan and build their web-based products. Read the full post for more.

Want to do your own start-up or product? Don’t be put off by the lack of the Big Idea. Ideas are the easy part; it’s doing something with them that is hard. Read the full post on how the Saddlepod bicycle bag concept was conceived and how it’s still just an idea, nothing more.

We recently gave a lecture on usability testing including five methods that you can use to improve usability in your own projects. Read the full post for a complete set of slides and supporting materials.

When creating something new it is essential to name it. Whether it’s a product, service, or startup that you’re working on it has to have a name so you can identify it, identify with it and start telling others about it. Read the full post for practical tips on how to get started with naming.

Kent L. Norman published an interesting book titled “The Psychology of Menu Selection: Designing Cognitive Control at the Human/Computer Interface” almost two decades ago. This post lists some the menu design guidelines provided in the book, adapted for information architects to use with today’s websites.