In a move reminiscent of Jay-Z’s monumental deal with Live Nation, Snoop Dogg, who just split with longtime label Interscope Records, has announced that he will release his next album Malice In Wonderland, through MTV. He will also launch a new nighttime variety show called Dogg After Dark, and will leverage MTV’s popular Rock Band video game as a distribution platform. Deals like this speak volumes about the state of the majors. Or, at the very least, artists perceptions about the majors ability to effectively sell their music.

Full press release after the jump.

New York, NY – February 10, 2009 – MTV and rapper, icon, record producer, entrepreneur and actor, Snoop Dogg today announced a first-of-its kind global deal that will bring the entertainers’ personality to television in a new variety talk show, “Dogg After Dark,” and his music to fans with a new album release and into the best-selling music video game Rock Band®.

Premiering on Tuesday, February 17th at 9pm ET/PT on MTV, Snoop Dogg will host “Dogg After Dark,” a new jam packed weekly variety talk show from Los Angeles hotspot Kress on Hollywood Boulevard. “Dogg After Dark” will bring his Doggystyle swagger to the airwaves with raw interviews with A-list celebrities and musicians, hilarious sketch-comedy segments and musical performances from the hottest artists. The show will air every Tuesday night for seven weeks and feature Snoop’s own in-house band, the “Snoopadelics.”

“When Van Toffler and I sat down Boss to Boss, a global quintuple threat takeover was masterminded. As the world of entertainment keeps changing, we felt it was the right time to let Snoop Dogg back on MTV so we could continue to run thangs with music, movies, DVDs and bring Hip-Hop to Rock Band.” said Snoop Dogg. “So screw ya wigz on tight and tune in on Tuesday nights for the first step to the next level of Snoop D-O double G. Dogg after Dark is the only nightclub tv show hosted by you know who. So take a journey with me through the mind, body, soul and musical mind state of the most prolific, authentic game spitter. And tha sh*t is funny, so show me da money!”

“Snoop has been a mainstay across MTV screens for over a decade by pushing the boundaries of hip-hop with his signature antics, incredible catalogue of music, legendary videos, larger than life personality and even a little controversy,” said Van Toffler, President, MTV Networks Music / Films / Logo Groups. “I can’t even begin to imagine MTV, my tumultuous career and several raging ulcers without the Dogg being such a big part of our history. He is an undeniable international superstar whose talent and work transcend music, tv and film and we look forward to launching this new multidimensional partnership with the Doggfather.”

“From iconic VMA performances to DoggyFizzle Televizzle and everything imaginable in between, MTV has always been a home for Snoop’s music and comedic expressions and will continue to be that through this exciting new partnership,” said Amy Doyle, Executive Vice President of Music and Talent for MTV.

The Grammy-Award nominated rapper’s unprecedented deal with MTV will let loose Snoop Dogg’s upcoming, new album, Malice In Wonderland, with global distribution, marketing and promotion. Featuring some seemingly unlikely musical guests, the album will feature tracks by Dr Dre, Pharrell and Lalo Shifrin, is scheduled to be released later this year. In addition, songs from Snoop Dogg’s impressive catalogue of hits will be released on MTV’s hot-selling Rock Band® music video game platform.

“Dogg After Dark” is Executive Produced by Snoop Dogg. Tony DiBari, Tim Healy and Karen Frank are Executive Producers for MTV. Matt Parillo is Executive in Charge of Production. Leslie Greif and Adam Freeman of the Greif Company are Executive Producers. Ted Chung and Constance Schwartz of Snoopadelic Pictures are Executive Producers.

Posted by eskay
on Tuesday, February 10th, 2009 at 12:54 pm
under:Music, News

You fuckin’ up the game chief. If I had Nahright iPhone app there would be no need for me to ever open up my laptop again unless it was strictly for business use. And that’s kinda the direction I’m headed in.

how does it feel to be viewed as non existant? must suck right?? just like ur seeds birthday

ur my son when it comes to this shit… go back to chuck e cheese u sorry excuse

***WTF are you even talking about? Not only are you a faggot ass dickrider, but you’re irrelevant to life….maybe if your father had taken you to Chuck E. Cheese, you’d be a better man, you lonely little shit….do you think it’s a coincidence that every time you come on here, somebody different calls you a faggot? I’ve been a nah reg for 3 yrs or some shit, and never been accused of cockslobbery- that can’t be a coincidence…m’fukkas see the desperate little cornball bitch in you….

You fuckin’ up the game chief. If I had Nahright iPhone app there would be no need for me to ever open up my laptop again unless it was strictly for business use. And that’s kinda the direction I’m headed in.

how does it feel to be viewed as non existant? must suck right?? just like ur seeds birthday

ur my son when it comes to this shit… go back to chuck e cheese u sorry excuse

***WTF are you even talking about? Not only are you a faggot ass dickrider, but you’re irrelevant to life….maybe if your father had taken you to Chuck E. Cheese, you’d be a better man, you lonely little shit….do you think it’s a coincidence that every time you come on here, somebody different calls you a faggot? I’ve been a nah reg for 3 yrs or some shit, and never been accused of cockslobbery- that can’t be a coincidence…m’fukkas see the desperate little cornball bitch in you….

I’m surprised you got room for my name in your mouth, what with your jaws being filled with more kids than an elementary school assembly….

^^

dats more like it…but try harder…

son..u been on nah 3 years..u must have no life my nigga..u come on here tryna vent on ur life stories like ur in therapy….u obviously think ur proud of urself by takin that poor child to a shitty place……wtf u want nigga??? daps???……by some fucking BLOGGERS??? and ur proud cuz some people behind a computer screen who will never see u in ur life will never call u gay?? which proves my first point..u got no fucking life at all

You fuckin’ up the game chief. If I had Nahright iPhone app there would be no need for me to ever open up my laptop again unless it was strictly for business use. And that’s kinda the direction I’m headed in.

^^^^^

Say word!!! I was thinking the same shit get on your grizzly you have 48 hours to come up with a plan – lol. That shit would be serious!!!

February 10th, 2009 at 1:07 pm
I’m surprised you got room for my name in your mouth, what with your jaws being filled with more kids than an elementary school assembly….

^^

dats more like it…but try harder…

son..u been on nah 3 years..u must have no life my nigga..u come on here tryna vent on ur life stories like ur in therapy….u obviously think ur proud of urself by takin that poor child to a shitty place……wtf u want nigga??? daps???……by some fucking BLOGGERS??? and ur proud cuz some people behind a computer screen who will never see u in ur life will never call u gay?? which proves my first point..u got no fucking life at all

this is too good lmao

**Are you even serious, nigga? M’fukka i’m a professional, with a family and a six figure job….you’re a bedwettign little faggot, with a family swimming in your mouth offa six niggas knobs….I got no fucking life at all? I’m in my 30s, get paid to work, and bullshit on here…when I was you age, I was hanging with friends/hollering at bitches, but apparently, that’s not an option for you, SDP-anna, don’t make me smack the hella, hella, out your bitch ass…

**Are you even serious, nigga? M’fukka i’m a professional, with a family and a six figure job….you’re a bedwettign little faggot, with a family swimming in your mouth offa six niggas knobs….I got no fucking life at all? I’m in my 30s, get paid to work, and bullshit on here…when I was you age, I was hanging with friends/hollering at bitches, but apparently, that’s not an option for you, SDP-anna, don’t make me smack the hella, hella, out your bitch ass…

^^^^^

You forgot to mention this nigga posted a pick of him licking his top lip very very hoe like & you als o forgot to mention he also wears bootleg gear

**Are you even serious, nigga? M’fukka i’m a professional, with a family and a six figure job….you’re a bedwettign little faggot, with a family swimming in your mouth offa six niggas knobs….I got no fucking life at all? I’m in my 30s, get paid to work, and bullshit on here…when I was you age, I was hanging with friends/hollering at bitches, but apparently, that’s not an option for you, SDP-anna, don’t make me smack the hella, hella, out your bitch ass…

^^^^^

You forgot to mention this nigga posted a pick of him licking his top lip very very hoe like & you als o forgot to mention he also wears bootleg gear

***WTF are you even talking about? No wonder you don’t have any friends (them niggas you meet in craiglist forums aren’t your friends- they just want to take advantage of your naive faggotry and Target employee discount, homie) I could never take a clown like you seriously…and yeah, as far as my nah resume goes, that’s whatever, but the point is, niggas called you a faggot from day one, so when people from diverse backgrounds and points of view all come to the same conclusion, SOMETHING’s leading them there….you’re a lonely, half-fagged little bedwetter, with a blatant crush on another man, which you profess pretty much every day…I’m secure in who i am and what I do, how about you?

4. im not gonna brag about how much pussy i get..thats so cliche’..click da link bitch

***Nigga, you’re such a bitch, when you jerk off, that’s considered getting pussy… (none)…what’s Cliche? is that your stage name, for your drag act?
As far as six figures and taking my kids to chuck e. cheese, I make six figures and I don’t take your moms anywhere but the backseat, and she hasn’t complained yet…what, you mad? You maaaaaaaaaad!!

What the fuck is wrong with Chuck e cheese oh i see there’s no cross dressers there nah seriously rich kidsd poor kids all love the chuck e cheese that’s a very dumb observation shows how stupid you r.