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KATEFP FASHION & LIFESTYLE

February 20, 2013

LONDON FASHION WEEK: BURBERRY PRORSUM

One of my Fashion heroes, Christopher Bailey, never fails to amaze me. Once again he melted hearts with his new Burberry Prorsum collection "Trench Kisses" for the next Autumn/Winter. At 4 p.m., London time, the Burberry magic invaded the Kensington Gore in a breathtaking show being simultaneously transmitted in the greatest store of the british brand: Burberry Regent Street. Outside, the store is already an architectural landmark but when we enter all of our expectations are exceeded: drawn to reflect the brand's website is composed by giant screens, huge staircases, surrounding mirrors in sections as Bespoke, Acoustic to Experiences. Truly a multi-media experience that combines the physique and the digital in perfect harmony.

The "Trench Kisses" is a revisit of the Burberry classics inspired by the british beauty icon from the sixties - Christine Keller - being translated into an eclectic collection with hearts patterns to animal prints (giraffe, leopard, zebra) in pencil skirts, sleeveless dresses, collared shirts. Also the leather dresses and trench coats were one of the central points of a collection made of camel, white, oxblood, black, red, transparencies, in divine pieces that don't make me wish just for one piece, but for all of them. And now with the Runway Made To Order we have the possibility to personalize our bags and outerwear with our name engraved, for this and for other reasons accompanied by the live sound of Tom Odell, i repeat, Burberry never fails to amaze us.

Now, reviewing these pictures i even get more emotional for having this incredible opportunity and because in September here we're again, in a world where everything makes sense because is in the Fashion world where we belong.