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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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THE DIP BLOG by Seth Godin

All Marketers Are Liars Blog

Small before big

One of the luxuries of being in a low-cost business or in having access to capital is that you can scale quickly. You can go from one salesperson to a hundred, one store to twenty, no franchises to a thousand.

In our rush to scale, sometimes we forget something essential: if it doesn't work when you've got one, it's extremely unlikely to work when you have dozens.

If a political candidate can't sway the audience with one speech, how will doing the speech across the district do anything but waste time?

If a direct mail letter doesn't work when you mail it to a hundred people, it won't work any better when you mail it to a thousand.

All a roundabout way of saying that obsessing about that tiny moment when someone decides to buy pays big dividends. Rejiggering or even overhauling a single example of what you do is almost always a better way to spend your time than in trying to double the number of places you do what you do.

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» Is It Smart to Act Small As You Grow Your Business? from BizCradle
Seth Godin contends that its smart for business to start small - testing with small samples, starting with on sales person - in order to see if those small efforts get results that would warrant larger efforts.I agree completely, especially... [Read More]

Tracked on July 12, 2007 at 02:07 PM

» Quality or quantity? How about both? from AdPuppet
In a recent post, Seth Godin warns of the seductive danger inherent in the scalability of low cost businesses. Is it always better to obsess over the small before you go big? It probably depends on how you view your [Read More]

» Stinky from Cog
If your business stinks then you double in size your business wont automatically smell like roses. The chances are it will smell twice as bad. Going big isnt automatically the solution to a stinky business and if you succeed in becoming b... [Read More]

» Overhaul from bethsblog
Art is what I do... traditional watercolor has been my medium of choice for the past 14 years. In that time, I've had modest sales in local galleries, exhibited my work in regional shows, (copping an award here and there) [Read More]

Tracked on July 13, 2007 at 11:00 AM

» Going big from Gary Reid
If you're new here, you may want to subscribe to my RSS feed or by Email. Thanks for visiting!Seth Godin once again says it all in a few lines.
if it doesnt work when youve got one, its extremely unlikely to work when you have doz... [Read More]