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SI Swimsuit Edition Proves to Be Fat Cash Cow

The Sports IllustratedSwimsuit edition continues to rake in the cash. On the heels of the news that the issue made Time Inc. roughly $3 million on sponsorship and promo deals comes word that SI.com set viewership records the first two days the pictures were online.

A strategic emphasis on video programming resulted in more than 5.7 million video views on SI.com during the first two days of the 2009 Swimsuit launch (12:00 a.m. 2/10  12:00 a.m. 2/12). That number far surpasses the 3.3 million videos viewed during the entire six-week Swimsuit launch period in 2008. Additionally, SI‘s YouTube Swimsuit channel, featuring the SoBe sponsored cover unveiling, had more than 1.8 million video views over the first two days of launch. By comparison, SI‘s YouTube channel in 2008 had 2.1 million views for the entire month of February.