PressReleasePoint
Mumbai India:, 13th May 2014 Reliance Mutual Funds commissions Griphin to create a series of Whateos & animated theatrical promos for their ‘ Jab We Invest ‘ campaign i.e. an Investor Education & Awareness Initiative by Reliance Mutual Fund. The Whateos will be featured online & the animated theatrical promos will be featured all over the country.

Fundamentally, a ‘Whateo’ is a what-is video which explains the core concept and features of a product, a service or an idea. Predominantly a marketing tool, a “Whateo” works along the same lines as an explainer video; further enhanced with the expertise of marketing professionals, script writers and film directors.

The subject of a mutual fund investment series for beginners has always been perceived as intimidating and heavy, therein rendering the entire experience as complex. Further to which, it is a challenge to clearly communicate with a consumer, in a world filled with information overdose. That’s where the Whateo steps in!

As quoted by Shaili Sutaria, Founder and Creative Director, Griphin and the director for the Reliance AD films “Mutual Funds are definitely hard to grasp in their entirety, which makes the problem at hand much more complicated than perceived, and that much more challenging to achieve! We set out to communicate basic concepts about Mutual Funds to consumers in an innovative animated formated so as to add visual intrigue and generate interest towards Mutual Funds. In addition to the TV commercials, the 2:00 min short Whateo truly communicate the teaser concepts with comprehensive detail.”