Social Media is a Strong Runner Up

Once you have a good SEO strategy in place, you should start thinking about how you can enhance your (potential) customers’ experience through social media. Here’s how you do that:

Understand what your target audience wants and needs

Determine the right social media channel(s) to target (not every channel is appropriate for every business)

Build a following by giving your target audience a reason to follow and engage with you

Determine a goal for how you can mobilize your social media following to a desired action

Building a targeted following is, by far, the most difficult component of any social media strategy. It takes a lot of time and effort to build a following that you can do something with.

So you have 10,000 Followers. So what?

But even when you have a following, what good are they if you don’t have a goal in place? The key thing to remember when developing a social media strategy is it’s not about the numbers you think it is. It’s not about how many people follow you. It’s about how engaged your audience is and how well you can get them to take desired and measureable actions.

The main point: make sure you have a goal, otherwise your social media campaign is just satisfying your ego, not building your bottom line.