We’ve always got an opinion

Red Evolution Opinions & Musings

Go on - you know you want to - have a cheeky little eavesdrop on one of my phone conversations with a potential client. It wouldn't be unusual to hear me being asked if we "do" link building. The conversation starts all civilised and matey but at this point it gets a bit uncomfortable as I suggest that links should be earned - not built. I get that horrible sense of having said something really bad. My heart sinks too as I hear "I just want you to do some link building so my website can rank."

When you are looking at the benefits of online and offline tools in marketing and deciding which to use, the simple answer is, "there is no simple answer!" Each tool has its own benefits, but you have to look at them in the context of your marketing plan and your marketing objectives.

Thanks to our inbound marketing skills we're nurturing a business lead with a company in Canada. As we get to know each other they are sharing their experiences to date, in particular the things their current SEO company are telling them. Now we know people are confused about SEO from the number of people who visit our SEO explained page, but this stuff is priceless.

Business to business lead generation matters because without a steady flow of leads most businesses struggle to survive. But how can a business attract potential customers in today's noisy environment where people seem to have a short attention span and far too many "screens" fighting for their eye balls? Simple, by using content marketing.

Content Marketing is about creating and sharing relevant, useful content (media) with the purpose of generating business. However you distribute this content, it must always be valuable and relevant to the person who finds it.

Once you get started in content marketing, one of your biggest challenges is likely to be committing to it and creating great content regularly. We often get asked the same question... "what should I write about?"

A recent post in a business forum I frequent asked the question, what are the best free SEO tools? The replies listed all the usual suspects so I threw something less expected into the mix. My suggestion? A text editor and your brain. Many moons ago I wrote a post titled The Best Free Link Building Software in fact if you search using the phrase best free link building software you'll see it ranks quite well and brings traffic to this blog daily.

Search Engine Optimisation constantly evolves, but this doesn't mean you need to constantly change your website to stay on the right side of Google. Rather it means the good guys are slowly winning out over the bad. Let me explain.