Insights & Updates: The NPG Blog

Why Custom Web Design Is The Way To Go For Businesses

Obviously, we’re big proponents of custom web design. It’s kind of our thing, you know?
But we don’t hold that opinion simply because many of us are nerds when it comes to pixels and color palettes. After collectively working in this business for well over a decade, we can say with confidence that when...

How to Maintain A Good Relationship With Your Digital Agency

Many digital agencies like NPG have the ability and good fortune to work with businesses on a long-term basis. As such, we’ve seen our share of both good and bad professional relationships with clients, and we’ve learned over the years what can go wrong over the course of a project.
In general, you'll...

The Rise of Hybrid Apps And What It Means For Your Mobile App Development Plans

If you're planning to dive into mobile app development this year, you should probably be aware of hybrid apps. Whether you're looking to update your existing app or create a new mobile presence for your business, these types of apps offer a unique opportunity to customize your app more than a native app...

How To Build (Or Hire) The Perfect B2B Marketing Team

It's true that the B2B marketing process was a bit too business-like over the last decade or so. That has changed very rapidly over the past few years. Awareness of this arguably came from the B2C world and their attention to more personalized marketing with customers. Now B2B companies are needing to shift their...

Changing Of The Guard, Part 2: Protecting Your Website After Firing A Vendor

Anyone in a management position knows the uncomfortable process of parting ways with someone with whom you've worked closely in the past. And that process does not just extend to personal relationships; if you're not careful, the departing party may lash out and do harm to your brand.
Yesterday, we talked about...

Changing Of The Guard, Part 1: Protecting Your Website After Losing An Employee

Losing an employee, whether it’s through termination or resignation, isn’t exactly fun. You probably have a bit of paperwork to deal with after the fact, not to mention the process of finding and training a replacement. One of the last things you might be thinking about is what that loss means for your website....