If we want to say in a very simple way then Digital Marketing is the promotion of products or brands via digital media as search engines. Now if we talk about of Digital Marketing benefits then it’s a very finest way in comparison of traditional marketing. Digital Marketing is cost effective in comparison to traditional marketing for start-up investment. In traditional marketing, you should have a building & land in a market place, furniture etc. But Digital marketing can accomplish its success without that start-up investment. Digital marketing , less promotion cost of brands. You can promote products over digital media as Search Engine Optimization, Search Engine Marketing, E-mail Marketing, Social media, etc. without cost. Digital Advertising is less expensive and targeted compared to TV. For google advertising, costs are intended per impression, it means when anyone visit your website via clicking your advertising then you will have to pay google. Start-up companies are not able to promote the product via TV due to huge investments. Thus Digital Marketing is the finest way for Start-up Companies. Internet Marketing targeting audience is accomplished in digital media or a specific audience. In Online marketing helps to know website traffic and detailed description of your website, anytime and anywhere to use google analytics and various other tools.This is a fashion to presence in web today.Development of a brand of a company means publicity of its name to more entities.A website which is well maintained with the quality content this can develop your brand and you have to do activities like social media, YouTube marketing, Youtube Video Promotion etc. If you built your business online and once you have targeted successfully keywords for your business. Now you will get return your investment for long term. The client satisfaction is very important so we can response our client very quickly by online survey. This is the most important factors is growth of digital media stage users as search engines, social media sites etc. before few years and it is expected that in future Digital Marketing will take over traditional media. You must be aware that the reader of print media and newspaper are reducing and some of them are out of business today. Online marketing generates exciting opportunities for an entrepreneur for his business in the Digital platform.

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