NEEDHAM, Mass. — (BUSINESS WIRE) — November 13, 2012 —
PTC
(Nasdaq:
PMTC) today announced that Cabela’s, the world's largest direct
marketer of hunting, fishing, camping and related outdoor merchandise,
has chosen PTC Windchill®FlexPLM® software, PTC’s
Product Lifecycle Management (PLM) solution for retail, to eliminate
redundant tasks and enable more time for creativity and innovation. That
emphasis on speed to innovation will enable Cabela’s to introduce more
Cabela’s brand products to the assortment each season, thereby growing
its overall brand in the US and globally.

Cabela’s is using PTC PLM solutions to manage the entire lifecycle of
their apparel products from conception through design, technical design,
sourcing, and manufacturing to commercialization. By integrating
business processes, workflow and data, PTC solutions are enabling
Cabela’s to increase fill rates and improve margins, thus supporting
Cabela’s core strategy of improving merchandising performance.

In selecting PTC solutions, Cabela’s was particularly interested in the
proven processes and practices enabled by its out-of-the-box
capabilities. Being able to implement a comprehensive retail PLM system
in a short period of time has allowed Cabela’s to quickly realize value
and reduce product cycle-time from ideation to commercialization.

“We take our brand very seriously at Cabela’s and that is why we
partnered with PTC,” said Gabriel Garcia, PLM Manager for Cabela’s.
“Being able to implement a best practices PLM solution out-of-the-box
was crucial for us. By week three with PTC, we were already adding
design content and adding much more to our apparel brand line.”

“With all of the change and challenges in the retail industry today,
Cabela’s recognized the clear advantage of deploying a comprehensive PLM
solution and chose PTC to deliver that solution quickly and
efficiently,” said Beth Borland, Director of Retail & Consumer strategy,
PTC. “Now that their Apparel division has successfully implemented PTC
Windchill – and immediately began to see the business benefits - we are
excited to continue working with Cabela’s to roll out to their Footwear
and Hardgoods Products divisions so that they too can expand their lines
and the overall Cabela’s brand.”

The PTC Windchill-based enterprise solution for the Retail and Consumer
industries is designed to address both industry-specific challenges, as
well as everyday business pressures. It offers a high-performance,
Web-based platform that provides line planning, specification
management, merchandizing, product development, sourcing, costing,
quality and compliance with full supply chain collaboration capabilities
for managing the complete product lifecycle.

PTC (Nasdaq:
PMTC) enables manufacturers to achieve sustained product
and service advantage. The company’s technology solutions help customers
transform the way they create and service products across the entire
product lifecycle – from conception and design to sourcing and service.
Founded in 1985, PTC employs over 6,000 professionals serving more than
27,000 businesses in rapidly-evolving, globally distributed
manufacturing industries worldwide. Get more information at
www.ptc.com.

The announcement of a customer’s selection, implementation,
deployment or adoption of PTC software is not necessarily indicative of
the timing or amount of revenue from such engagement or of the company’s
overall revenue for any particular period.

PTC, the PTC logo, Windchill, and FlexPLM are trademarks or
registered trademarks of Parametric Technology Corporation or its
subsidiaries in the United States and other countries.