Did you know that I can give you all the marketing advice in the world, but if you choose not to take action, then the advice becomes useless. The best marketing tactics in the world will never work if you don’t actually implement them. These are the biggest mistakes...

Are you lucky enough to have mind readers for clients? No, I didn’t think so! Because they aren’t mind readers, you need to help them out by telling them what you expect them to do. The way to do this is to include a Call to Action in all of your communications. So...

Oh my gosh, marketing is so expensive! I hear people say this all the time when we discuss how they are promoting their business. But marketing does not have to be a massive cost. If you only have a piggy bank of coins to spend, then you can still market your business...

We have all had those promotional opportunities presented to us – whether it be by a sales person of a newspaper/magazine, a joint promotion offer, or anything in between. They come packaged as “great opportunities” but beware, it is probably time to dig a little...