Now that #GivingTuesday 2016 has come and gone, we’re busy checking out the data and numbers to see just how big of an impact this 24-hour period had on philanthropy and fundraising. The biggest surprise for us: For the first time in our #GivingTuesday history,...

Welcome to another entry in our series about the biggest fundraising trends we’ll see more of in the coming year. Last month we dove into online video and livestreaming. Today we’re talking about social advertising and the growing use of paid or promoted...

In 2014, donors were less likely to be motivated to make a holiday donation by content they saw on Twitter, and more likely to respond to a call-to-action shared on Facebook. We know that charities and nonprofits are eager for information about how and why their...

Is your charitable organization participating in Giving Tuesday on Dec 2nd? Giving Tuesday is a special day to take positive action in your community! Many Americans and Canadians are planning to volunteer with a cause they care about, or donate to a charity they...