What happens when two former Apple employees – one from the iPhone team and one from the iTunes Store team – go off and start their own Y Combinator-backed startup? Apparently they come up with an online slideshow tool that looks highly reminiscent of Keynote.
280 North first presented 280 Slides (now available in public beta) earlier this Spring at YC’s biannual demo day. In their presentation, the three founders emphasized two reasons why 280 Slides would take off when other browser-based PowerPoint clones had failed.
First, 280 North has been designed to make users forget that they aren’t using a desktop application. And they do a good job sustaining that illusion, even though the application is based in JavaScript not Flash. 280 North has actually built out an entire JavaScript framework called Cappuccino that it plans to release as open source soon. Competitors who are also trying to recreate the desktop experience in the browser, such as Empressr and SlideRocket, have been built in Flash (and Flex in particular).
Secondly, 280 North touts how easy it is to download your slideshows in PowerPoint format. They figure that most people shy away from using online tools because ultimately they need to share their slideshows with friends. While Google Docs can also export to PowerPoint, 280 Slides puts this functionality front and center.
Overall, this is a simple application that has been designed to work and work right. You won’t find a lot of advanced features related to charts, styling, effects or collaboration, but fundamental stuff like keyboard strokes work just the way it should. Among the features 280 Slides does boast is the ability to publish on SlideShare, grab color combos from Adobe Kuler, add videos and photos from the likes of YouTube and Flickr, and embed on other sites.
It would be good to see auto-saves (my Safari crashed once, causing me to back up a bit – this is beta after all). More themes and controls over default settings (the default font, in particular) would be welcome, too. But overall, 280 Slides does enough to appeal to basic users, and it certainly presents the most intuitive user interface of them all.
Sample slideshow after the jump – it may break on Firefox 2…

Sometimes the simplest ideas are best. While a number of startups are working to bring the whole process of creating presentations online, SlideShare recognizes that many people are mostly satisfied with PowerPoint or Keynote. They just want an easy way to share their traditional presentation files with others.
The company, which launched in 2006 and later added audio synchronization, took the YouTube strategy of creating a place where people could upload, share, and embed their media. And now they’ve raised a $3 million from Venrock and a handful of notable angel investors in its first major round of funding, which should help them pursue that strategy further (i.e. build as massive user base as possible). Oh, and fight off future denial of service attacks and increase capacity.
Individual investors include Dave McClure, Ariel Poler, Mark Cuban, Jonathan Abrams, Hal Varian, Yee Lee, and Saul Klein. Many of them actually came to know SlideShare as normal customers and only decided to invest once realizing how handy it was. David Siminoff will also join SlideShare’s board.
SlideShare is using some of the money to relocate from Mountain View to San Francisco, where they’ll have a larger office. It will also grow its team from about 10 people to 18, mostly with local hires even though the bulk of its development occurs in India.
Of course, we’ve been given a press release in the form of an embeddable slideshow, inserted below. Way to go on the blatant self-promotion, Dave.

Back when the iPhone first launched and the App Store was still a twinkle in Apple’s eye, the only way to get your goods onto the platform was to develop them as an iPhone-optimized web page – otherwise known as an iPhone Web App. Unable to make use of much of iPhone’s functionality (like the GPS, camera, etc.), Web Apps were quickly considered the inferior option when Apple unshackled the iPhone SDK, opening the doors for the standalone Objective-C apps which have since flooded through the App Store. It was great news for Objective-C developers and consumers looking for rich applications – but not so much for those who’d grown accustomed to developing for the web.
At the recent Future of Web Apps conference in Miami, Y-Combinator-backed 280 North announced Atlas, a drag-and-drop visual editor for building desktop web applications with Cappuccino, 280 North’s Javascript-based framework. Near the tail end of the presentation, 280 North co-founder Francisco Tolmasky gave the audience a sneak peek of one of Atlas’ best features: iPhone support. The real trick? Atlas can wrap up iPhone Web Apps like native applications, granting them access to a significant portion of the iPhone API and allowing them to be sold through the App Store.
This lowers the barrier of entry for iPhone development substantially, allowing those with Javascript knowledge to create fully functional applications on the platform without requiring them to learn a whole new language. The same limitations that apply to Javascript apply here, presumably – in other words, don’t expect to be throwing down ultra-rich OpenGL-based 3D games, but mid-range apps (such as Twitter clients, RSS readers, etc.) should be completely doable.
How the API-related stuff works is still a bit of a mystery. 280 North is keeping mum on their methods for the time being – not only for the sake of maximum impact when Atlas launches in the coming months, but also because they’re still determining which of a handful of approaches will work best. I’d assumed that Atlas compiled the user’s code within a wrapper which served as a middle man, passing API calls to the iPhone and returning the results, but a quick chat with Tolmasky indicated that this wasn’t necessarily the case.
If it works as demonstrated, it’s a wonderful idea. We’ll have to keep an eye on this one.

Motorola (NYSE: MOT) is buying location-based services software company Aloqa, which is the handset maker’s second acquisition in less than a month. Financial terms weren’t disclosed. This purchase seems like an easily natural move for Motorola, as advertisers and media companies are demanding more geo-targeting from mobile. Late last month, Motorola bought 280 North, which is a more desktop-based app developer.
Aloqa, which has offices in Palo Alto, CA and Munich, Germany, is being folded into Motorola Mobility, the unit that houses Motorola’s Mobile Devices and Home businesses. Motorola Mobility is expected to be spun off from Motorola, Inc. in the first quarter of 2011.
Aloqa’s software is fairly typical of most geo-services providers. For example, for the roughly million users who have downloaded the software, Aloqa pinpoints their location and sends them the top events of the day or special offers of leading discounters in their area. Aloqa’s apps are currently available through Google (NSDQ: GOOG) Android.
For Motorola, Aloqa will initially be used to power Motoblur, which offers personalized content and aggregates users’ Facebook, MySpace (NSDQ: NWS), Twitter and e-mail accounts in one place on their phone. Release

What happens when two former Apple employees – one from the iPhone team and one from the iTunes Store team – go off and start their own Y Combinator-backed startup? Apparently they come up with an online slideshow tool that looks highly reminiscent of Keynote.
280 North first presented 280 Slides (now available in public beta) earlier this Spring at YC’s biannual demo day. In their presentation, the three founders emphasized two reasons why 280 Slides would take off when other browser-based PowerPoint clones had failed.
First, 280 North has been designed to make users forget that they aren’t using a desktop application. And they do a good job sustaining that illusion, even though the application is based in JavaScript not Flash. 280 North has actually built out an entire JavaScript framework called Cappuccino that it plans to release as open source soon. Competitors who are also trying to recreate the desktop experience in the browser, such as Empressr and SlideRocket, have been built in Flash (and Flex in particular).
Secondly, 280 North touts how easy it is to download your slideshows in PowerPoint format. They figure that most people shy away from using online tools because ultimately they need to share their slideshows with friends. While Google Docs can also export to PowerPoint, 280 Slides puts this functionality front and center.
Overall, this is a simple application that has been designed to work and work right. You won’t find a lot of advanced features related to charts, styling, effects or collaboration, but fundamental stuff like keyboard strokes work just the way it should. Among the features 280 Slides does boast is the ability to publish on SlideShare, grab color combos from Adobe Kuler, add videos and photos from the likes of YouTube and Flickr, and embed on other sites.
It would be good to see auto-saves (my Safari crashed once, causing me to back up a bit – this is beta after all). More themes and controls over default settings (the default font, in particular) would be welcome, too. But overall, 280 Slides does enough to appeal to basic users, and it certainly presents the most intuitive user interface of them all.
Sample slideshow after the jump – it may break on Firefox 2…

Back when the iPhone first launched and the App Store was still a twinkle in Apple’s eye, the only way to get your goods onto the platform was to develop them as an iPhone-optimized web page – otherwise known as an iPhone Web App. Unable to make use of much of iPhone’s functionality (like the GPS, camera, etc.), Web Apps were quickly considered the inferior option when Apple unshackled the iPhone SDK, opening the doors for the standalone Objective-C apps which have since flooded through the App Store. It was great news for Objective-C developers and consumers looking for rich applications – but not so much for those who’d grown accustomed to developing for the web.
At the recent Future of Web Apps conference in Miami, Y-Combinator-backed 280 North announced Atlas, a drag-and-drop visual editor for building desktop web applications with Cappuccino, 280 North’s Javascript-based framework. Near the tail end of the presentation, 280 North co-founder Francisco Tolmasky gave the audience a sneak peek of one of Atlas’ best features: iPhone support. The real trick? Atlas can wrap up iPhone Web Apps like native applications, granting them access to a significant portion of the iPhone API and allowing them to be sold through the App Store.
This lowers the barrier of entry for iPhone development substantially, allowing those with Javascript knowledge to create fully functional applications on the platform without requiring them to learn a whole new language. The same limitations that apply to Javascript apply here, presumably – in other words, don’t expect to be throwing down ultra-rich OpenGL-based 3D games, but mid-range apps (such as Twitter clients, RSS readers, etc.) should be completely doable.
How the API-related stuff works is still a bit of a mystery. 280 North is keeping mum on their methods for the time being – not only for the sake of maximum impact when Atlas launches in the coming months, but also because they’re still determining which of a handful of approaches will work best. I’d assumed that Atlas compiled the user’s code within a wrapper which served as a middle man, passing API calls to the iPhone and returning the results, but a quick chat with Tolmasky indicated that this wasn’t necessarily the case.
If it works as demonstrated, it’s a wonderful idea. We’ll have to keep an eye on this one.

Startup 280 North on Thursday released a new online programming language that promises to bring Mac-like software to the web.
Called Cappuccino, the programing language will allow developers to bring the look and feel of Mac OS X desktop apps to online apps. 280 North promises that online apps will have drag ‘n drop, copy and paste, undo and redo, and document saving functionality simply by pointing your browser at a URL.
A major trend in the development of Web 2.0 functionality is toward applications that work within your browser as opposed to relying on desktop programs that live on your hard drive and use up CPU resources every time you call on them. Cappuccino will let designers create apps like 280 Slides, the highly regarded presentation application the 280 North shop released in June to showcase the framework’s robust capabilities.
Unlike existing web app development frameworks, such as Prototype or Sproutcore, Cappuccino doesn’t expect its developers to know any HTML, CSS, and JavaScript – the languages used traditionally for standards-based web development. Cappuccino’s Objective-J works in every major browser, is completely extendable and comes with useful language features not available in JavaScript.
280 North co-founder Ross Boucher says “Cappuccino is an attempt to restore control of the language and basic building blocks of web development to the developers” and is quick to point out that it’s not about building web pages. “Cappuccino is about building applications – think 280 Slides, GMail, Meebo,” he says. “We believe the future of the core technologies of the web should not be in the hands of a select minority and that no one company [should] control the destiny of any other.”
Cappuccino is being released as open source software under the lesser general public license which Boucher and his colleagues hope will build a strong open source community around the development platform. “We believe in the importance of getting the entire community involved, so that we can experiment and move forward at our own pace.”
In addition to the 280 Slides site, Cappuccino developers have a Flickr Photo Demo and a Puzzle Demo to showcase the platform’s capabilities.