The value of sponsorship is continually changing. Gone are the days of buying signage and some tickets. Today, sponsorship is about developing unique and creative partnerships that drive brand value and generate maximum ROI.

Sales Representation

Nothing happens until someone sells something. Since our founding we’ve closed more than $2B in sponsorships large and small

The Superlative Group participated in a valuation study of London Heathrow Airport's Terminal 5 for BAA Limited. Superlative provided a detailed analysis of the fair market value of Naming Rights to the Terminal as well as recommendations for potential partners and a coordinated sales strategy with the airport's Personal Rapid Transit system. As a result of this analysis, BAA Limited was later able to secure a Naming Rights partnership with Samsung.

London Heathrow Airport - http://www.heathrow.com

Superlative was hired by the City of Santa Monica to procure sponsors for the new 500-bicycle bike share program that launched in 2015. The project team generated interest to support the program and subsequently secured Hulu as its Presenting Sponsor for $3.5 million over 5 years.

Breeze Bikes, City of Santa Monica - http://santamonicabikeshare.com/

Superlative executed a City-wide pouring rights partnership with Coca-Cola on behalf of the City of Miami Beach, FL. The 10-year deal makes Coca-Cola the City's exclusive and official non-alcoholic beverage and recycling partner through which Coca-Cola provides “revenue enhancement opportunities” and advertising sales support. When the 10 year, $7.2 million agreement was brokered it was the largest municipal pouring rights agreement in the world.

City of Miami Beach - http://www.miamibeachfl.gov/

Superlative recently secured UC San Diego as the Naming Rights partner to the San Diego Metropolitan Transit Service Blue Line for more than $39 million over 30 years. The agreement allows UC San Diego to receive recognition on all Blue Line trains as well as throughout the MTS system. In addition, UC San Diego received the opportunity to re-name three Blue Line stops near its campuses.

The Superlative Group participated in a valuation study of London Heathrow Airport's Terminal 5 for BAA Limited. Superlative provided a detailed analysis of the fair market value of Naming Rights to the Terminal as well as recommendations for potential partners and a coordinated sales strategy with the airport's Personal Rapid Transit system. As a result of this analysis, BAA Limited was later able to secure a Naming Rights partnership with Samsung.

London Heathrow Airport - http://www.heathrow.com

Superlative was hired by the City of Santa Monica to procure sponsors for the new 500-bicycle bike share program that launched in 2015. The project team generated interest to support the program and subsequently secured Hulu as its Presenting Sponsor for $3.5 million over 5 years.