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BET Wire: A New GOP or the Same Old Party?

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RNC Minority Voter Outreach Turns 1

In year one of its effort to expand the base, the RNC has formed advisory boards to counsel party leaders about how to reach certain demographics, conducted listening tours, hired staffers around the nation to train precinct captains to engage locals and help push voter turnout and spent $12 million in advertising. "Now it's not just talk but, for the first time in our history at the RNC that we know of, spending big-time dollars on community leaders talking about what it is that we believe in and getting to know people in those different communities," says RNC chairman Reince Priebus.