PPC Pro

Is your Google Adwords Pay Per Click campaign life-less?

Being on top of the search results is essential to growing your business. As paid search specialists, we run, manage and optimize ads on Google, Facebook, Bing and Yahoo. We provide helpful and detailed reports that let you easily monitor your ads. Get more exclusive leads by being listed where 85% of people look for your companies… the top 3 spots!

When they look for you, do you show up?

Many people try to go it alone with a PPC strategy. In most cases, a novice approach just isn’t going to cut it when you are swimming with the sharks on Google Adwords, you’ll lose your shirt quickly. An official fully optimized setup takes focused time and energy. To make it to the PPC Championships you’ll need an experienced hand each month fine tuning for top notch results. Search Engine Pros help you increase clicks to your site and decrease the costs of those clicks by optimizing your ad positions (more traffic for less cost). We spend time researching competitors strengths and capitalizing on the best keywords in their campaigns. We’ll get your PPC campaign on track, and help you get the right message in front of the right people. The result? Lower costs per click, more targeted traffic which boosts your sales and profits.

Ready to lower PPC costs, increase conversions & boost sales?

Each month, your expert pay per click manager will assist you with launching pay per click ad groups, doing keyword research to discover the best keywords to target, finding the low cost high traffic keywords with high commercial intent, creating new ad copy, split testing ads, adjusting keyword bids to ensure maximum ROI, adding negative keywords and optimizing for conversions. Competitor tracking is also offered by your PPC Manager, providing you with a consistent assessment and rating of the competition’s PPC marketing strategy. We will conduct a meticulous analysis of your competitors’ marketing strategies. This will allow our team to determine which techniques are working well in your industry and to identify untapped opportunities. Then we’ll offer recommendations guided by those insights on how you can make every aspect of your PPC marketing more effective.

Are your landing pages optimized?

To realize a strong return on investment from a Google Adwords campaign, you must focus on increasing your CTR (click through rates). The most common mistake people make when setting up their Google Adwords campaign is sending everyone to the homepage, rather then to a specific landing page. Google wants to send it’s visitors to highly targeted landing pages (creating a good experience for Google users). Imagine if all of the ads took you to a page which was not relevant to what you clicked on? You would be pretty upset right? There are 2 types of landing pages. One is called “dynamic” and one is called “static”. The dynamic landing page is more involved and requires programming code into the landing page that will dynamically pass the keyword which was searched into the landing page (thus increasing the relevancy for the visitor and also quality score when the Googlebot crawls the page). A less costly approach is creating a “static” landing page. From a visitor segmentationperspective, it will do wonders for your conversions and it will greatly enhance your click through rates. Remember, the goal with Google Ads is to “get the click”. This is why it’s crucial to create a simple, attractive landing page that compels the searcher to click on it, thereby increasing your click through rate (CTR), and decreasing your cost per click (CPC).

Have you asked yourself the following questions?

What are the 4 different types of visitors that come to your site? (e.g. seeking information, seeking a consultant)

What are the 4 “segments” that you would ideally like to cater to? (e.g. Large Hospitals, Mid Size Businesses etc)

What are their motives? (e.g. what are their specific desires or pains ?)

It is important to create a targeted landing page for each segment of the above. Each segment will have its own behavior, buying criteria, needs and requirements. Understanding the motives within each segment or category enables you to create a more personal experience for a prospect or customer. Targeting each segment with relevant messaging will increase CTR (click through rate) to your website.

Have you considered a white paper strategy?

The idea with a white paper strategy is to create a whitepaper and advertise it on Google Adwords to collect emails and send people valuable information every month. What’s a whitepaper? –it’s like a “suit and tie” version of a free report. It’s literature – marketing material – that sits on a decision makers desk. We would like you to consider creating an email opt in for your email newsletter. This is a unique web marketing strategy for B2B businesses to build an email list (and thus your bottom line). You will need to create 3 things: 1. an email opt in form on your web site 2. a 3 page whitepaper with useful information 3. Google Adwords Ad saying: Download Free 3 Page Guide. Complex Terms. Simple Definitions. etc, The email opt in can occur on your web site. The Google Ad draws the visitor to your email opt in page. The email opt in should offer a download of a whitepaper. Inside the white paper – smart marketers will consider addressing specific “points of resistance” in the sales process, thereby accomplishing two goals at once; 1.) lowering your prospects sales resistance 2.) a customer you can market to for life by email. The idea is first to get your prospect to opt into the newsletter (so you can provide them ongoing information about your company.)

What are the action steps for my PPC whitepaper strategy?

Action Steps look like this:

1. What should the whitepaper download be called?

2. How should the Google Ad read?

3. What email newsletter software will you use?

On a very simplistic level, you could do:

Enter Your Email To Download Our Free Whitepaper

“10 Reasons Why You Should Choose …”

Have you considered an “Ask Campaign”?

This where you develop a few ideas, and send it around the office to poll everyone’s favorite advertising lines. (see readers digest and Cosmo magazine for great ideas for headlines for ideas)

How does my Google Adwords PPC Manager help my company?

Your new Google Adwords PPC Manager will help your company achieve its internet traffic and revenue goals this year. Is your Google Pay Per Click Adwords campaign lifeless? Perhaps it is not providing you with the return on investment that it should? You may simply need a professional set-up or audit of your existing campaign. Google Adwords help is just a click away at Search Engine Pros. Your PPC Manager will assist you with PPC campaign management, Google Adwords account set up, tune-ups, campaign audits and monthly management. Your PPC Manager will help you improve your ROI. Our PPC campaign management services can help you turn your PPC efforts into effective revenue drivers.

Should I hire a PPC Manager?

Assuming you have something worthwhile to sell, our 5 part strategy will get you on the right track to a winning and profitable campaign. Your PPC Manager will set up the metrics so you can see which keywords lead to sales and how much you spend per sale. If some keywords get clicks (cost you money) but never produce sales, we will eliminate those as we go along. Our pay per click services will help you focus your paid advertising efforts on the most effective, most profitable elements. It all starts with your Google Adwords Account Set-up (or optimization if you have a pre-existing adwords account). If you are just starting out with Adwords, we will create your account for you, using the basic strategies that have proven effective time after time.

What are the five key elements of an optimized pay per click campaign?

1) Highly targeted, relevant keywords.

2) Small, tightly grouped, ad groups based around the same terminology.

3) Text ads that match the keywords (and terminology) exactly.

4) Landing pages that match the keywords and the text ads exactly.

5) Tracking mechanisms that allow you to ensure that the keywords are paying for themselves.

How does my PPC manager breathe life into my lifeless PPC campaign?

Your PPC Manager has many years of experience with Google Adwords and will help you transform your internet advertising campaigns into profitable, traffic-generating endeavors. Stop the bleeding. Start generating the RIGHT traffic at your web site with your very own PPC Manager. The industry knowledge and experience we possess, enables us to quickly identify problem areas you may have overlooked. Often times all it takes is a few tweaks to bring down the costs of your campaigns and bring up the level of clicks, conversions and sales. Search Engine Pros will take an objective look at your internet marketing campaigns and provide you with an eye-opening and detailed report of what you need to do to improve its performance and conversions. The purpose of our PPC campaign management services is to help you achieve your internet advertising goals.

Does my PPC Manager improve my ROI?

Proper PPC Campaign set-up and management increases your ROI. Creating and managing your pay per click campaign is time-consuming and does require constant monitoring. If not properly done, you could end up losing a lot of money. The right knowledge and/or expertise, set-up and management of PPC campaigns will greatly improve your ROI. We’ve been successful Internet Marketers for over a decade, we know how to set-up and manage Google AdWords accounts to compete against much larger advertisers without overpaying for keywords or blowing your advertising budget. We will “get inside the head of your prospect/client” and direct him/her to click on your ad and follow through to your website. From beginners to intermediates, we help build your online business in a cost efficient manner. Moving up the “organic ladder” is important, however, as you may have experienced, rather slow. One of the quickest, most cost-effective methods of driving targeted traffic to your site is through Google AdWords. Done correctly, you will achieve your goals quickly.

What is included in your PPC Adwords management service?

Full-Service PPC set-up and management includes:

* Google AdWords campaign development through careful analysis and consideration of your goals

* Audit of current Google AdWords account and/or Web Site

* Implement conversion tracking and analytics to improve your ROI

* Keyword research and development

* Keyword bid management

* Targeted & Relevant ads

* Writing and testing multiple ad copy

* Constant review of your account to optimize performance

* Detailed weekly campaign performance reporting

* Monthly management & optimization

* Geo-Targeting Specialist

Do you use a cookie cutter method for PPC Management?

We approach each account using our deep intuition to create a one-of-a-kind master piece and NOT a COOKIE CUTTER method. We are never satisfied unless we see cycles of continuous improvement. After having creatively applied the best strategies for your account, and tested it, we evaluate the results and eliminate what is not working and move your account forward with those that improve your ROI. By repeating this cycle of controlled continuous improvement, your campaigns will give you the successful results you demand and require.

Do you use automated bidding tools?

We take great pride in our work and do not take any short-cuts. We do not use any bidding tools, etc. All our work is 100% manually done. We are very confident that our proven marketing strategies will improve any current AdWords campaign with higher click thru rates and/or lower costs per click within the first 30 days.

What happens if I discontinue?

You will still gain control over your account. Unlike other firms that restrict access to the Google Adwords account they create and optimize for you, we give you full account access. THIS IS A BIG POINT. ALWAYS ASK A PPC FIRM UP FRONT IF YOU WILL GET ACCESS TO THE ACCOUNT. Otherwise you end up spending $1000’s to optimize the account and you’re stuck with that one firm.However, remember if you are not constantly staying on top of your bid prices, tweaking your ad copy and scouting the competition, your click costs will skyrocket and the impressions plummet, and ultimately your account will go inactive. This means Google will not take your money. In other words, half the battle is trying to get your ads to show by having smart ad copy linked to smart keywords.

Energize your life-less Google Adwords campaign. Give us a call today to get started at 800.605.4988 or fill out our quote request form below.

About Us & What We Do

We deliver customized online marketing solutions that match our clients preferences, business and style. Get more visitors, increase sales. We bring together product design, brand communications, social connections and content to help businesses win the hearts and minds of friends and supporters. Image matters. And having a professional approach with your marketing is priceless. Get serious about your web marketing strategy – schedule a consultation with one of our pros today by calling 800-605-4988.

Note: You will receive your download in your inbox immediately. 100% spam free. We strongly dislike spam too and your information will never be shared with anyone for any reason. You may unsubscribe at any time.