September 2016

As you flex your marketing muscle for 2017, we have a September issue full of ideas that have been tried and tested by some of the savviest salons in the country. From Zano Salons’ teen client recruitment program to Salon Art-Tiff’s fun food truck events, these 39 winning ideas will attract new clients, celebrate loyal ones, and open up new growth opportunities in service and retail sales.

We also visit with Sheila Barco and Jennifer Tryon, owners of Salon Rootz in Medina, Ohio. With a marketing director on staff and two other team members focused on promotional efforts, they have built a marketing machine that’s helped them establish a name in the industry and fueled their sales growth year after year.

MODERN recently stopped by the Wonderland Beauty Parlor in the Meatpacking distict of NYC and were treated to a tour from owner Michael Angelo (yes, his real name!) Check out this video to see a very special ...