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Time Warner Cable next month is sending out a fleet of co-branded food trucks to several New York City boroughs to promote Major League Baseball's All-Star Game, which is being played at Citi Field in Queens. Proceeds from the trucks, which will serve food themed to baseball cities, will be distributed to charitable groups. The trucks will also act as mobile hot spots, as part of Time Warner Cable's role a Wi-Fi sponsor for All-Star Week.

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The Cincinnati Planning Commission has approved Major League Baseball's plan to put up about 20 signs to promote this summer's All-Star Game. The commission overruled its staff's recommendation to deny the request, a recommendation based more on procedural rules than actual objections, said Charles Graves, planning and buildings director.

Chevy, the new sponsor of Major League Baseball's "Chevrolet Home Derby," ran a 3.5-minute-long Silverado truck ad from Commonwealth during Monday's contest on ESPN. The auto brand was expected to debut two commercials during Tuesday's All-Star Game, one of which will focus on the journey people take with their Silverados.

Fox Sports will roll out a 90-second commercial during Major League Baseball's All-Star Game promoting its forthcoming Fox Sports 1, which will launch Aug. 17. The ad will feature sports stars including baseball's Miguel Cabrera, football's Patrick Willis and NASCAR driver Jeff Gordon. "It's definitely a declaration that there are brighter days ahead for sports fans. ... We've got a lot of charisma, a lot of big personalities, and we're much more fun. That's what Fox Sports is all about," said marketing chief Robert Gottlieb.

Time Warner Cable by mid-July is slated to launch 1,000 Wi-Fi hot spots in Manhattan, as part of a push to expand its Wi-Fi network by 10,000 access points in the four New York boroughs it represents. Time Warner Cable, which currently provides more than 1,700 hot spots in Brooklyn, Queens and Staten Island, also will offer free connections for all of its New York access points during Major League Baseball's All-Star Week.

Time Warner Cable is planning a call center for its Business Class service in Buffalo, N.Y. The center, which will have 150 workers, will be one of four such Time Warner Cable facilities. "Today's a banner day for Buffalo and a great sign for its future," Sen. Charles Schumer, D-N.Y., said in a statement.