People are paying attention to Donald Trump and Bernie Sanders not because one makes outrageous statements and the other says sensible things that people want to hear, but because it seems as if they’re speaking what they believe to be truth.

Now, Donald Trump may simply be a provocateur who wants to stir things up, but he’s prompted other Republican candidates to ramp up the ridiculous. And Sanders may not be electable (according to a lot of mainstream media, which fears surprises and …

I have a feeling we’re reaching maximum selfie. Just as we’re about to reach target-marketing overload. They’re sort of connected.

I’ve noticed that some people are working to ensure us against our narcissistic impulses, just as marketers seem to be going overboard to find us no matter where we are. Take the selfie overload. The David Zwirmer gallery in New York has staffed up for its latest show with guides who politely

In this ongoing series of blogs, we’re featuring content from entrepreneur and author Peter Diamandis. His new bestseller, co-written with Steven Kotler, is “Bold: How to Go Big, Create Wealth and Impact the World.” These blogs, written with Bob Hughes, explore many themes that are central to our current WE Cycle.

Readers can find more about forward-thinking executives, groundbreaking technology and the insights that Peter Diamandis shines on society in “Bold,” and in

1845: This is the year Johnny “Appleseed” Chapman will plant his final apple tree. Mark Twain is 10 years old, living the boyhood that will bring us Tom Sawyer. Florida will be added to the U.S. this year, raising the total number of states to 27. We think of life as being simpler, more idyllic back then, don’t we?

The American Revolution was more recent to them than World War II is to us today. Memories of colonial times were only just beginning to fade. But Thoreau felt compelled …

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Tony Hsieh

CEO of Zappos & NYT Best-selling Author of Delivering Happiness

Tony Hsieh

CEO of Zappos & NYT Best-selling Author of Delivering Happiness

“How do you predict what kind of society we’re in? How do you know when’s the right time to make a difference? In Pendulum, Roy H. Williams and Michael R. Drew have combed through history’s ups and downs and the cultural shifts that ripple through every generation. They’ve written a unique guidebook that has an interesting perspective for marketers, entrepreneurs, and anyone who is thinking about how to live in the now—and in the future.”

Peter Diamandis

Founder & Chairman, X Prize Foundation

Peter Diamandis

Founder & Chairman, X Prize Foundation

“Understanding how civilization shifts its mindset on a decadal level is critical to business and governance. In Pendulum, Michael R. Drew and Roy H. Williams have synthesized several thousand years of history and figured out why we’ve acted the way we do. Better yet, they’ve also given us a road map of what it means going forward.

This is a great tool to understand and even predict business and social trends.”

Mari Smith

Facebook Marketing Expert

Mari Smith

Facebook Marketing Expert

“In their exciting new book, Pendulum, Roy H. Williams and Michael R. Drew have done an amazing job of revealing what motivates behavior. The authors share how society shifts every generation and why that’s important to understand for today’s business success. My motto for many years has been “relationships first, business second.” For every business to succeed in today’s highly connected world, you must understand what motivates people to engage, to refer their friends, and ultimately make purchases. Get ready for a deep dive into today’s culture and tomorrow’s challenges; Pendulum will give you the tools you need to build your online network and motivate prospects to action”

Kyle Cease

Voted #1 Comedian on Comedy Central for 2009

Kyle Cease

Voted #1 Comedian on Comedy Central for 2009

“Of the many people with whom I’ve worked, I’ve met few as authentic and brilliant as Michael R. Drew and Roy H. Williams. Now, after reading Pendulum, I’ve come to see why people think the way they do and how they’ll think in the future. Thanks to the behavioral insights Pendulum showed me, I’ve discovered how the average person thinks, and I’ve learned why my old ways of speaking weren’t getting through. I’ve made changes in my presentations as a speaker and comedian, and everything has changed. Once you see how Pendulum works, you can adjust to everything. If you, like me, are the type of person who needs proof of everything, you’ll find it with Pendulum.”

Ivan Misner

Founder, BNI

Ivan Misner

Founder, BNI

“If you want to better understand the world we live in, then read Pendulum. Roy H. Williams and Michael R. Drew have uncovered the secrets to how society shifts from generation to generation – and why that matters to all of us. I’ve devoted my career to helping people experience greater happiness, and this book has given me more tools that support personal breakthroughs.”

Garret Gunderson

Bestselling Author of "Killing Sacred Cows"

Garret Gunderson

Bestselling Author of "Killing Sacred Cows"

Vishen Lakhiani

Founder & CEO, MindValley.com

Vishen Lakhiani

Founder & CEO, MindValley.com

“Roy H. Williams & Michael R. Drew’s Pendulum is a remarkable book and an enlightening idea. It has helped me rethink the way I brand and market my business and myself. We have introduced his concepts to every layer of our company and his ideas have helped us add new perspectives and layers of sophistication to the way we build online websites and run our business.”

T. Harv Eker

Author, #1 NYT Bestseller Secrets of the Millionaire Mind

T. Harv Eker

Author, #1 NYT Bestseller Secrets of the Millionaire Mind

“If you’re trying to get a grip on why we do what we do, there’s a way forward: It’s The Pendulum. Roy H. Williams and Michael R. Drew have explored the profound shifts in society from ancient times to now and created a blueprint to civilization. To understand your clients, to understand the market, to understand your own motivations – read Pendulum.”