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Smooth operator: How the industry is eliminating friction points in the user journey

The customer journey is often littered with frustrating friction points that prevent players from converting or returning to a site or app. EGR Technology examines the key pain points and how operators are smoothing out the rough patches to create a seamless user experience

The upcoming World Cup in Russia is already being trumpeted by gambling PR folk as the biggest betting bonanza of all time and an event that will leave previous major summer football tournaments trailing in its wake in terms of gambling turnover. Whether or not this proclamation turns out to be accurate, operators are nevertheless…

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