Canned Albacore Tuna

We, Scott Boley, John Wilson and I started what would evolve into Fishermen Direct with some basic goals. To provide the finest wild salmon, crab, albacore tuna and rockfish to the customer for the best possible price. To educate our customers on the seafood they were eating and the fisheries issues that would help keep that seafood available. To increase the profits to our fishing businesses (through the '90s the quality of our products off the boats continued to get better while the dock prices went south).