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Shade #52 is the same shade as Rosy Coral. The name changed to Rouge Rose in 2015.

A new-generation lipstick inspired by Monsieur Saint Laurent’s iconic color palette—red, fuchsia and orange—in a collection of captivating couture shades that offer each complexion a customized look. Lips are saturated with intense, stay-true color, thanks to the Coloreveal Technology while natural extracts provide comforting moisture that lasts all day. Provides medium to full coverage with a radiant, satin finish.

JENNY C:Depend on how often I used on that lipstick, if I used it oftenly, I have to buy it again like in 6 month less, however; this is the reason why I wanted to purchase 2 same color lipsticks at the same time for stock!! Thanks LONG NUFeb 25, 2014

rikar:i have worn 34 for over 40 years...every once in a while, ysl decides to drop it but i gather from sales people in saks, neimans and bloomingdales, that whenever they drop it, the demans for it's return is great, so they bring it back..recently they changes the colour of 34 to a completely different colour..many complaints, so they brought 34 back but renames it '' 340 '' which it now is and available at major stores...give up YSL - it's a great colour so let it live on for the many who love it...rkApr 18, 2015

Shiyuan Q:The color in red, orange and pink are great. It last long time on my lip. Just a little bit dry for me. But I still like it. It's good for parties and special occasions. And it smells good, too.Dec 8, 2013

Brenda G asked:Hello! What would be the colour that would be close to tearose that was out several years ago and has been discontinued? The colour rose narcisse-rouge coutour looks similar. Is it so? Thanks.Feb 28, 2012

Lynn W:I wish I could answer your question,but honestly,the lipstick had such a strong aroma,I couldn't close the top fast enough. I gifted it to someone who isn't bothered by it's fragrance.Feb 5, 2015

SWAPNA B:Yes.. Highly pigmented.. Gorgeous orange that can be applied with a light hand for a subtle coral color or boldly for a true orange .. Case is glamorous but gets scratched if put together with other items in your make up bag.. Overall worth the money for the packaging and pigmentation and true color pay off Apr 29, 2014

LIBBIE P:The shade that I have worn and loved for years was discontinued this year. Maybe 41 or 041. A representative said months ago that she would call me back with a substitute color. I'm still waiting.Dec 28, 2014

Kathleen G:I would say to that customer, that their lipstick is of the highest quality in that it is easy to apply and will stay on for a long time. Yves St. Laurent, in my opinion, uses the highest quallity ingredients! The choice of very beautiful, in fashion colors, is my favorite part. I love their lipsticks and they don't seem to go out of style. I would buy more often but am not religious sometimes about wearing my makeup!!

Tell the customer to read about the pigmentation in the colors. They are the absolute best!! Aren't they also sometimes made in France, which is an important place for high-end make-up. It is also cost-effective because it lasts for a long time!Aug 17, 2012

linette c:The Rouge Pur line is not for the faint of heart..... the colors are intense and quite pure.... I have purchased the fuschias and pinks in that line and i can say I am not disappointed. the colors give you a lift and also provide great moisture to your lips. The Rouge Pur line are the only lipsticks i dare use during the winter months because not only do they provide that impact of dramatic color but more importantly i get the moisture that is necessary..... love themAug 18, 2012

Aneela S:Hi,I haven't tried any YSL lipstick in red. Have you tried MAC's Ruby Woo or Russian Red or Nars's Red Lizard lipsticks. They are amongst the most popular reds that work on most skintones. Hope this was helpful.Jul 24, 2013

Carol T:I don't know . I started to wear YSL rouge piur. In the late 1980' s. I think I first bought number 19 , too blue and then found number 3, that was discontinued, but number 50
was perfect for me. That was such a great color for me. That several people in my office noticed new color. I have not found Sparkling Rose substitute

Carol T:Jackie, you may get this answer twice, I lost it before I submitted it.You can't go wrong with YSL lipsticks but I don't care for reds on me, I prefer pure bright pinks. For years I wore Rouge Pur #50 but that was discontinued; I changed to Rouge Volupte #10 instead.I would go to the cosmetics counter and try it on and see how it looks on you. I am also blonde, blue eyed and very fair. I do not use foundation but use SPF 30 on my face every day. I wish I never went in the sun when I was a teenager.

This is a nice red, but I prefer myself in pinks, the right color brightens up my entire face. You may look better in red than I do. You can't go wrong with YSL lipsticks, they have no odd taste or smell and last a long time on your lips. CarolJul 11, 2012

Denise W:Hi Jackie,YSL Rouge Pur Couture is probably a good red lipstick to start wearing red because it is sheer although it has good color saturation and it is very hydrating.I think you will feel comfortable with starting wearing red lipstick with this one.Try it I think you will like it.Hope this helps to answer your question.

Josefina R:It looks even gorgeous online just the perfect coral lipstick for summer. I recently purchased this item and totally felt in love with it. Got so many compliments. Have tried many other coral lipsticks but definetely this is my number one.Apr 19, 2012

Kerry A:Judy, I have found that the Rouge Pur Couture lasts and lasts and lasts! I constantly have water, iced tea, or coffee near me during the day, and have found that my lip color stays on for at least three to four hours before having to reapply. I am very happy with my purchase!Apr 4, 2012

I don't know if it is the same as rosy coral. This #52 is golden melon.You will not be dissapointed to order this one tho, it is my all time favorite and I had many request from friends to provide the brand and number since they wanted it too:)The color is beautiful, salmon with a little golden shimmer and truly looks good on everyone.

Patsy P:I only use 52 now ....It is wonderful...I have not found this color or anything near what this color does for me...It is bright beautiful and I don't feel the same when I use any other colors...try itDec 16, 2014

A shopper asked:Some time ago I bought a YSL lipstick and the color said 5JAA with the number 8 in a box. It is the square case and it is described as Rouge Pure Shine. I can find it on your website with that color description. What would be a similar color that you offer? Thank you.Jun 24, 2014

Margaret h:The lipstick I was looking for:8JAA-49 was at least 20 yrs old- I called and the most helpful rep suggested I try:27-62K40l--its a wonderful hot pink and I am thrilled with the match--not quite but so close that few would notice any difference....I am a very happy customer.....Margaret HelfensteinJun 25, 2014

Ruopin Q asked:Is 17 really similar to 52??? I bought 17 and it looks differently at home than at the store. Please tell me you don't have two 17s and please tell me 17 is the most similar one to no.52.Mar 2, 2014

Bonnie C:The color of your lipstick should be determined by the color of your eye make-up rather than by the color of your skin tone. If you use light colored eye make up, then you can use dark colored lipsticks to bring out the contours of your lips. If you use dark colored eye make up, then you should wear light colored lipsticks so you do not distract from your eyes. This make up rule helps you to accentuate the feature you most want noticed. I think sometimes the rules are broken at night or for evening engagements when darker make up is appropriate, but you should emphasize either your eyes or your lips for best overall appearance. The beauty experts that I have read offer guides to blush and eye colors based on skin, but consider lipstick color an open field (except maybe when choosing the right color of red). I look attractive in lip colors (cool hues) that I could never wear on my warm toned face. So, be creative and give several different colors a try.Feb 12, 2014

Pamela H asked:I have a YSL lipstick, years old, with this on the bottom;8EAA 143There is no color name. Just the numbers.Can I get this original?Is there a similar current shade in YSL??thank you, Pamela ~Nov 18, 2013

Nancy M:The only thing I can tell you is that there is a company that will custom make it for you, I own each and every color in YSL and when something new comes out that I love I buy at least 6 . Sorry I can't mention the name of the Company but look it up in the internet is in New York, hope this helps.Nov 21, 2013

christina p asked:Is 1Le Rouge a blue-undertone red or more of an orange-red? I'm looking to buy this shade online but I want to know for sure if its the red im looking for. A classic blue-undertone redOct 29, 2013

Jeri D:My apologies, but I did not purchase any "red" lipstick. My shade is 49, tropical pink. I can tell you, however, that the quality of the product is extremely superior, whatever shade.Oct 29, 2013

Margaret C:Does your question pertain to the texture of the lipsticks or to the range of colors? (Obviously, the packaging is different.) If to the texture: since you own a Rouge Volupte, you must have noticed that it is very moist and slippery; in comparison, the Rouge Pur Couture is more like a traditional lipstick--a bit drier in texture, so longer lasting. If to the range of colors: I can't help much there; it appears there are close color matches between the two ranges. Perhaps Rouge Pur Couture No. 1 (Le Rouge) is a good match for Rouge Volupte No. 17?May 27, 2013

sarah c asked:I have dark/deep skin with golden undertones and I am looking for a red lipstick that compliments my skin tone. I'd like a true red because I'm going for the classic Hollywood glamour look. Does anyone have any recommendations?Nov 25, 2012

Sume D:Rouge Pur Couture is a pure rich color but if you are looking for bronze color I would choose the Rouge Volupte' or Rouge Volupte' Perle. They have bronze color with two toned colors from browns, oranges, pinks, and reds.Jul 1, 2012

A shopper asked:I love my rouge put color 41. My understanding is that is is discontinued but is it possible there's a secret supply somewhere , or is there a YSL color that's very very similar? It's just beautiful with my coloringJun 27, 2015

A shopper asked:I bought my first Tube of #34 ( it says fard a levres rouge pur pure lipstick spf8 #34 on the label) in Las Vegas in 1987. Love the color but I cant seem to find it. I reordered #34 a few years ago (rouge pure shine sheer lipstick spf 15 #34) and it is pretty but it is a browner color and not the coppery bronze that I loved. How can I get that color again?Jun 21, 2014

A shopper asked:ordered on from the website on Sat when I accidentally found that it became available again!!! I was thrilled and submitted the order right away? but the order status is still 'being processed' and the item became 'out of stock' too.... will it be shipped out soon? T_TJun 2, 2014

A shopper asked:I notice #19 is here on the website. I have been looking for it here in Toronto Canada for the last 2 yrs and can not find it. It isn't at the Bay or Holts . Does any one know where i can find it?AND is anyone using it? is it the same colour as before?BrendaMay 16, 2014

A shopper asked:HI I'm YSL beauty makeup artist…..actually over a hundred customers looking for Couture#52,VAL#105,Gloss Volupte#202 these color in everyday!!!!Specially in ASIA and korean TV show make peoples crazy about these color.When does it back in stock?Hopefully soon…thank you!Feb 1, 2014

cali v asked:I'm looking for YSL Rouge Pur #34 lipstick. I have worn this shade religiously for over 15 years and cant seem to find it anywhere. as if its fallen into the abyss. Can you please tell me how or where I can purchase some?? Its a copper golden color. Any help or suggestions greatly appreciated??Dec 15, 2013

Carol T asked:I asked today if they would bring back #50 because they have brought so many colors from the original Rouge Pur to this one. I have read here that other women want #50 back. Please call YSL Customer Service. Thank you.How many want number #50 back?Jun 26, 2013

Phylllis M asked:I am looking for Fard A Levres ROUGE PUR # 34. (I have some letters next to it ..0JAA. Is this the same # 34 that you are showing because I was told that this lipstick was discontinued and I have been looking for it sincie I used this color for a long time and love it?Dec 23, 2012

debbie c asked:do you still have rouge pur A^!A # 74 and Rouge Vibration ? Rouge vibration 12121#1 lipstick If not what is the closest color to these two lipsticks Also do you still have lip liner # 7Nov 21, 2012

Latania M:HI Mona Y... I'm not really sure.I have seen ppl try it on and there is some 'pigment' however, my impression is that it's mostly used for moisture/prep stick for the many shades that YSL offers

Joanne Li

Rosario Aguilar

Absolutely stunning. It goes on, feels comfortable. It does not smother my lips and weigh them down. People wonder about lipsticks and the such and the correlation between price and quality... this is a perfect example where they blend. The product I tried (52 Rose Coral? anyways) definitely pigmented, creamy, and I am absolutely in love with it. I rather have this perfect lip product that costs a bit instead of 20 so-so not up to par ones.

Tisher Williams

The best lipstick I've ever used and probably will become my only lipstick, but in different colors. I got the #8 and its so lovely and I love the feel of it on my lips and last forever.. Finally, I've found what I'm looking for. Thanks YSL.

Gwendolyn Nguyen

I was skeptical about the corellation between its price and its quality but it's worth every penny th moment I tried it on. I purchased #52 Rosy Coral and it's exactly the color I love. Super creamy texture makes it different, reddy pink shade which is bright and pigmented with just one coat. It goes great with a gloss and you're ready for summer. I'm going to purchase the second one soon.

Sheryl Travis

I have been wearing YSL lipstick all my adult life. When #50 was retired, I tried several other YSL pinks and found none that I like quite as well as #17. It's a bright, peppy shade that makes your teeth look brighter & whiter! The shiny Rouge Pur case has always served as a beautiful purse accessory and also as a handy application mirror-!

Megan Fulgenzi

The price is well worth it for this! It goes on smooth and lasts all day long (even through my morning coffee!). My friend has the same skin tone as me (slightly olive) and recommended #13. It looks amazing.

Cynthia Reavis

I received my first purchase of this formula and am in love! I was pleasantly surprised by its creaminess. I expected it to be very opaque and bright. Instead its creamy and soft and very sexy. I adore #23 (Pink Coral). I have very full lips and a caramel complexion so it really brightens my skin. Having my own natural lip line, I don't even need a a lip liner. Even though soft, it is a little drying. To refresh, just rub your lips together and it becomes creamy and bright again. I also purchased #24; a pretty pale pink. Also very soft and feminine. These will be my go to colors for the summer. I plan to purchase a blue red to round out my choices.

Paula Jean Loeffler

YSL products are expensive, yes. But this lipstick is the best ever (and I'm a lipstick maniac).
It's creamy, full-coverage, moisturizing, and the variety of shades is fantastic. I wear #1 and even on my small income I splurge for this. #1 is just the most perfect red ever, that I want to buy five of them!

April McWhorter

the most perfect lipstick ever created (lovely and functional packaging (not too heavy, mirrored), multidimentional color, deep-opaque coverage, and exceptional stain) EXCEPT for its one solid dealbreaker- this lipstick bleeds like no other. Its as if the designer said- "turn the moisturizer up to 11!!!". The color starts to seriously creep less than 10 minutes after application even if you sit completely still so as to allow it to set with zero interference. When I first applied Rouge #1 I was madly in love and then had my heart broken when I realized that not even lipliner could save this baby. If this lipstick stayed in place half as well as revlon superlustrous it would be the only lipstick I would ever need to own. Maybe in the future YSL can revamp to make it right.

Jessica Davis

I have several Rouge Pur Couture lipsticks (1, 6, 10, 23, and 24), and they are the creamiest, most hydrating lipsticks I've tried. They're the only ones that don't dry out my lips or leave that icky lipstick line in the center of my lips after a few hours of wear. I also love that the case doubles as a mirror for quick and easy reapplication. #6 Rose Bergamese is my all-time favorite lipstick. It's perfect for work, and it goes with every makeup look.