How Asda used Voxpopme to bring retail customers into the board room and in front of the C-suite

Asda's mission to help shoppers ‘Save Money and Live Better’ underpins its approach to business. So, when the retail giant wanted to gain a deeper understanding of the 18 million customers who shop in its stores every week, they turned to VideoCX by Voxpopme.

How Fremantle used Voxpopme to understand American Idol audiences and drive broadcast strategy

Diversified research studies had previously revealed that American Idol viewers are heavy social media users, but with another season of the show fast-approaching, Fremantle's insight team recognized the need to enhance their understanding of this crucial audience.

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