Privacy Policy

Responsible

Collection and use of personal
data

Personal data will only be stored if you enter your name and address in our
contact form to contact us and click on “Send”. For example, on the basis of a
product or price request. We use this personal information only to meet your request and to answer
your request. Basically, you can visit our website without revealing your
identity and without sharing your personal information with us.

Collection of personal data
when you visit our website

When you
use our website purely for informational purposes, i.e. if you do not register
or provide us with any other information, we will only collect the personal
data which your browser sends to our server. If you would like to view our
website, we will collect the following data which is required by us for
technical reasons to display our website to you and to ensure stability and
security (the legal basis for this is provided by Art. 6 Para. 1
Clause 1 Letter f GDPR):

In addition
to the aforementioned data, when you use our website cookies will be stored on
your computer. Cookies are small text files which are stored on your hard
drive, are allocated to the browser used by you and through which certain
information is sent to the body which places the cookie (here by us). Cookies
cannot execute any programmes or transmit viruses to your computer. They serve
to make the website on the whole more user friendly and more effective.

This website uses the following
types of cookies, the scope and function of these are explained below:

Transient
cookies are deleted automatically when you close the browser. These include in
particular the session cookies. These store a so-called session ID, with which
various requests by your browser can be assigned to the shared session. As a
result, your computer can be recognized when you return to our website. Session
cookies are deleted when you log out or close your browser.

Persistent
cookies are automatically deleted after a predetermined time, which can vary
depending on the cookie. You can delete these cookies any time in your
browser’s security settings.

You can configure your browser settings as you wish
and, e.g., refuse the acceptance of third-party or all cookies. Please note you
then may not be able to use all the functions of this website.

Further functions and
offerings of our website

In addition
to the use of our website purely for information purposes, we also offer a
range of services which you can use if you are interested. For this purpose,
you usually have to provide additional personal data which we use to provide
the respective service and to which the aforementioned data processing
principles apply. Mandatory fields are marked with an asterisk. Information
input into fields not marked with an asterisk is provided on a purely voluntary
basis.

In some
cases we will use external service providers to process your data. These have
been carefully selected and commissioned by us, have to follow our instructions
and are controlled regularly.

If our
service provider or partner is based in a country outside of the European
Economic Area (EEA), we will inform you of the consequences of this
circumstance in the description of the offering.

Your Rights

We clarify
below your rights as a data subject pursuant to Art. 15 GDPR. You can exercise
these rights at any time and contact us directly for this reason. If you assert
these rights against us, we will examine them thoroughly taking into account
the related statutory requirements. For this purpose we may need to ask you to
provide further information. We will explain to you in detail the results of
our examination and the action we have taken to fulfil your request. It is
possible that we may not be able to comply with your wishes fully in the manner
you desire. This should not deter you from asserting your rights against us or
asking us questions concerning this matter. We will be pleased to answer all of
your questions.

Right
to information: You have the right to request from us information about whether and what data
concerning yourself is processed by us. This also includes information about
the purpose of the processing, where applicable on recipients to whom data has
been disclosed, the planned retention period, where applicable information on
the origin of this data, if we have not collected this directly from you. You
also have the right to a single copy of your personal data stored by us free of
charge. For the issue of further copies, we reserve the right to charge a
reasonable administration fee.

Right
to correction: You have the right to ask us to correct incorrect data concerning yourself
stored by us. This also includes the right to ask us to complete incomplete
personal data.

Right
to deletion: You have the right to ask us to delete data concerning yourself stored by us.
If we have published data concerning yourself, our obligation in the context of
the “right to be forgotten” pursuant to Art. 17 Para. 2 GDPR also includes,
taking into account available technology and the cost of implementation, all
links to this data and all copies and replications concerning this data and
forwarding your deletion request to further controllers responsible for the
processing of this published personal data.

Right
to limitation of processing:You have the right to ask us to limit the processing of data concerning
yourself stored by us. After this, any processing of this data will only be
possible with your consent or for a few statutory purposes.

Right
to object to the processing:You have the right to object to the processing of data concerning yourself
carried out by us.

Right
to revoke consent required under data protection law:If the processing of data concerning yourself by us is based on consent
required under data protection law given by you, you have the right to revoke
this consent at any time.

Right
to data portability: You have the right to receive from us data you have provided us concerning
yourself in a structured, common and machine-readable format for the purpose of
transfer to another controller. This also includes, upon your request and
taking into account the available technical possibilities, the direct transfer
from us to the other controller.

Right
to complain to a supervisory authority: You have the right to complain at any time to a supervisory authority about our
processing of data concerning yourself.

Use of Google Analytics

This website uses Google Analytics, a web analysis
service provided by Google Inc. (“Google”). Google Analytics uses “cookies”,
text files which are stored on your computers and allow an analysis of the use
of the website. The information produced by the cookie on your use of this
website will be transmitted to and stored on a Google server in the USA. In the
event of IP anonymisation being activated on this website, your IP address will
however be shortened beforehand within member states of the European Union or
in other states signed up to the Agreement on the European Economic Area. Only
in exceptional cases will the full IP address be transmitted to a Google server
in the USA, where it will be shortened. Google will use this information on
behalf of the operator of this website to analyse your use of the website, to
compile reports on the website activities and perform further services related
to the use of the website and internet for the website operator.

The IP address transmitted by your browser while
using Google Analytics will not be combined with other data held by Google.

You may prevent cookies from being stored with an
appropriate setting in your browser software; we point out, however, that
in this case you will not have full use of all of the functions on this
website. You may also prevent data generated by the cookie and relating to
your use of the website (including your IP address) being collected and
processed by Google by downloading and installing the browser plugin available
at the link: http://tools.google.com/dlpage/gaoptout?hl=de.

This website uses Google Analytics with the
extension “_anonymizeIp()”. As a result IP addresses are only processed in
shortened form in order to prevent a link to an individual. If a link to an
individual is established with the data collected, this will be excluded
immediately and the personal data deleted immediately.

Integration of YouTube videos

We have integrated YouTube videos into our website;
these are stored on http://www.YouTube.com and can be played directly from our website. These
are all integrated in “enhanced data protection mode”, i.e. no data about you
as a user will be transmitted to YouTube if you do not play the videos.
Only when you play the videos will the data stated in Para. 2 be
transmitted. We have no influence over this data transmission. With the
integration of YouTube videos we pursue our interest of making our website more
interesting and more attractive for our visitors and improve the presentation
of content and issues. The legal basis for the use of the plug-in is provided
by Art. 6 Para. 1 Clause 1 Letter f GDPR.

When you visit the website, YouTube will be
informed that you have accessed the corresponding subpage of our website. In
addition, the data stated under § 5 of this policy will be transmitted.
This happens regardless of whether YouTube has provided you with a user account
which you are logged into, or if there is no user account. If you are logged in
with Google, your data will be assigned directly to your account. If you do not
want the data to be assigned to your profile with YouTube, you have to log out
before activating the button. YouTube stores your data as usage profiles and
uses it for the purpose of advertising, market research and/or to design the
website to meet the needs of users. Such an analysis is done in particular
(even for users who are not logged in) to provide appropriate advertising and
in order to inform other users of the social network of your activities on our
website. You have the right to object to the creation of these user profiles,
whereby you have to contact YouTube in order to exercise this right.

Further information on the purpose and scope of the
collection of data and its processing by YouTube can be found in the data
privacy policy. This will also provide you with further information on your
rights and settings options to protect your privacy. YouTube LLC, 901 Cherry
Ave., San Bruno, CA 94066, USA, represented by Google LLC, 1600
Amphitheatre Parkway, Mountain View, CA 94043, USA;
https://www.google.de/intl/de/policies/privacy. Google also processes your
personal data in the USA and complies with the EU-US-Privacy-Shield,
https://www.privacyshield.gov/EU-US-Framework.

Use Google Adwords Conversion
/ Remarketing

We use the
service of Google Adwords to draw attention to our attractive offering with the
help of advertising (so-called Google Adwords) on external websites. We can
establish how successful the individual advertising measures are in relation to
the data of the advertising campaigns. In so doing we pursue the interest of
showing you advertising which is of interest to you, making our website more
attractive for you and achieving a fair calculation of advertising costs. The
legal basis for the processing of your data is provided by Art. 6
Para. 1 Clause 1 Letter f GDPR.

(2) This
advertising material is delivered by Google via so-called “ad servers”. For
this purpose we use ad server cookies, with which certain parameters for
measuring success, e.g. display of adverts or clicks by users, can be measured.
If you access our website via a Google ad, a cookie will be stored on your PC
by Google Adwords. These cookies usually expire after 30 days and should not be
used to identify you personally. With this cookie, the unique cookie ID, the
number of ad impressions per placement (frequency), last impression (relevant
for post-view conversions) and opt-out information (check box ticked if the
user no longer wants to be contacted) are usually stored as analysis values.

(3) These
cookies allow Google to recognise your internet browser. If a user has visited
certain pages of the website of an Adwords customer and the cookie stored on
his computer has not yet expired, Google and the customer can recognise
that the user has clicked on the ad and been directed to this page. Every
Adwords customer is assigned a different cookie. Cookies can therefore not be
tracked via the websites of Adwords customers. We do not collect or process any
personal data ourselves in the aforementioned advertising measures. We are
merely provided with statistical analyses by Google. Based on these analyses,
we can identify which of the advertising measures used are particularly
effective. We do not receive any further information on the use of the
advertising material, in particular we cannot identify the users using this
information.

(4) Based on
the marketing tools used, your browser automatically establishes a direct link
with Google’s server. We have no influence over the extent and further use of
the data collected by the use of these tools by Google and therefore inform you
to the best of our knowledge: Due to the integration of AdWords Conversion,
Google is informed that you have visited the relevant part of our website or
have clicked on one of our ads. If you are registered with a Google service,
Google can assign the visit to your account. Even if you are not registered
with Google or have not logged in, it is possible that the provider can find
out and store your IP address.

(5) There
are various ways in which you can prevent this tracking process:

a) an appropriate setting in your
browser software, in particular the disabling of third-party cookies,
will result in you not receiving ads from third-party providers,

c) the deactivation of
interest-based advertising of providers which are part of the self-regulation
campaign “About Ads”, via the link http://www.aboutads.info/choices, whereby
this setting will be deleted when you delete your cookies,

d) permanent deactivation in your
browsers Firefox, Internet Explorer or Google Chrome under the link http://www.google.com/settings/ads/plugin.
We point out that in this case you may not have full use of all of the
functions on this website.

Use of Microsoft Bing Ads

We use the service of Microsoft Bing Ads to draw attention to our
attractive offering with the help of advertising on external websites. We can
establish how successful the individual advertising measures are in relation to
the data of the advertising campaigns. In so doing we pursue the interest of
showing you advertising which is of interest to you, making our website more
attractive for you and achieving a fair calculation of advertising costs. The
legal basis for the processing of your data is provided by Art. 6
Para. 1 Clause 1 Letter f GDPR.

This advertising material is delivered by Microsoft via corresponding
servers. For this purpose we use cookies, with which certain parameters for
measuring success, e.g. display of adverts or clicks by users, can be measured.
If you access our website via a Bing ad, a cookie will be stored on your PC by
Bing Ads. These cookies usually expire after 30 days and should not be used to
identify you personally. With this cookie, the unique cookie ID, the number of
ad impressions per placement (frequency), last impression (relevant for
post-view conversions) and opt-out information (check box ticked if the user no
longer wants to be contacted) are usually stored as analysis values.

These cookies allow Microsoft to recognise your internet browser. If a
user has visited certain pages of the website of a Bing Ads customer and the
cookie stored on his computer has not yet expired, Microsoft and the customer
can recognise that the user has clicked on the ad and been directed to this
page. Every Bing Ads customer is assigned a different cookie. Cookies can
therefore not be tracked via the websites of Bing Ads customers. We do not
collect or process any personal data ourselves in the aforementioned advertising
measures. We are merely provided with statistical analyses by Microsoft. Based
on these analyses, we can identify which of the advertising measures used are
particularly effective. We do not receive any further information on the use of
the advertising material, in particular we cannot identify the users using this
information.

Based on the marketing tools used, your browser automatically establishes
a direct link with Microsoft’s server. We have no influence over the extent and
further use of the data collected by the use of these tools by Microsoft and
therefore inform you to the best of our knowledge: Due to the integration of
Bing Ads, Microsoft is informed that you have visited the relevant part of our
website or have clicked on one of our ads. If you are registered with a
Microsoft service, Microsoft can assign the visit to your account. Even if you
are not registered with Microsoft or have not logged in, it is possible that
the provider can find out and store your IP address.

There are various ways in which you can prevent this tracking process:

a) an
appropriate setting in your browser software, in particular the disabling of
third-party cookies, will result in you not receiving ads from third-party
providers,

c) the
deactivation of interest-based advertising of providers which are part of the
self-regulation campaign “About Ads”, via the link
http://www.aboutads.info/choices, whereby this setting will be deleted when you
delete your cookies.