How the London Film Festival showcased Britain’s leading role in cinema

Showcasing 5 consumer trends in cinema

Cinema promotions and the four key questions you need to ask

In our eBook The Millennial Mindset: How to Attract and Retain Millennial Employees, we explore what the future looks like for the millennial employees, the challenges they’re facing right now and how employers can create a desirable professional environment for the first generation of digital natives. Here we drill down into the five key millennial…

According to research, 42% of millennial employees want feedback every week—or twice as often as other generations—and 80% would prefer to receive feedback in real time, while 41% of millennials prefer to be rewarded or recognised at least every month, if not more frequently (PwC). We talk to Jon Andrews, Head of Technology and Investment…

As the 60th London Film Festival draws to a close, Sandra Hebron, former Head of BFI Festivals and Artistic Director, now Head of Screen Arts at the National Film and Television School, looks at how important the event is for the British film industry, the highlights from this year and why audiences are enjoying a golden…

Cinema is appealing to a more diverse group of consumers than ever before, making it an attractive platform for most brands to utilise. This is why we decided to take a closer look at its full potential in our recent whitepaper Changing Behaviour with the Power of Cinema. To ensure you reach and engage your…

Even in a world dominated by screens, platforms and evolving devices, the big screen remains unique in its appeal and power to engage a diverse range of demographics. In fact, the cinema industry enjoyed one of the best years to date in 2015. With more consumers looking to cinema for a unique, immersive and entertaining…

Keeping employees happy and encouraging productivity is a key component to the success of any business and one which should should involve providing regular incentives and motivators. 45% of employees crave a good work/life balance, (Red Letter Days for Business, 2016) so it makes sense that businesses should try and offer employee benefits that appeal…

The world is becoming more and more multi-screen orientated, with a growing demand for brands to offer improved experiences whilst tapping into the need for the latest technological advancements. This makes cinema arguably one of the most appealing platforms to today’s consumers. This is why we decided to take a closer look at the influence…

Rewarding and incentivising employees can play a valuable role in attracting, recruiting and retaining a productive and talented workforce. We asked Lynn Griffin-Pearce, Resourcing and Reward Consultant at Nottingham City Council (NCC), why its comprehensive employee benefits package, including its discounted cinema tickets, is proving so popular in a time of austerity… Q: In…

The Edinburgh International Film Festival (EIFF) opens this month (June 15-26th), marking its 70th edition. Popular and enduring, there are still some burning questions… Why is it a festival of international importance? Why have audiences risen 50% since 2011? And why is it such an important event for the British film industry? We take a…

Virtual reality (VR) featured heavily at the iconic Sundance Film Festival in January 2016, and in April, New York’s esteemed Tribeca Film Festival showcased 23 VR exhibits and interactive installations. The Guardian also recently reported that, “VR as a film-making tool” appears to be “fully fledged”. We decided to put two experts on the spot…

As Sir Richard Branson told inc.com, Virgin’s employees are the company’s top priority. “It should go without saying, if the person who works at your company is 100 percent proud of the brand and you give them the tools to do a good job and they are treated well, they’re going to be happy. “If…