In 2007 Genworth Financial, in partnership with The Tour Players’Foundation, launched Putts4Charity, an innovative way to raise money for charity at European Tour events involving both the Professionals and the spectating public. To date the initiative has raised just over €869,000 for a variety of causes across Europe.

At a number of nominated Tour events in 2012 the Genworth Foundation will donate a minimum of €2 to charity for every one-putt made on-course by the Pros during their tournament rounds. In addition, members of the public have the opportunity to participate in Putts4Charity on the specially constructed greens, which consist of four putts designed to replicate some of the famous putts holed in European Tour history by European Tour Members.

For each one putt made by the members of public during their first round of four holes, the Genworth Foundation will donate a minimum of €1 per one-putt made and also encourage those taking part to make their own discretionary donation to charity. During the event week European Tour professionals will make appearances at the Putts4Charity Stand in the Sponsor's Village and take on the same challenge as the spectators. Each appearance will be marked with an additional donation from the Genworth Foundation.

Putts4Charity started its 2012 season at the Volvo China Open with their two newly appointed Genworth Ambassadors, Sweden's Peter Hanson and Spain's Pablo Larrazabal, plus Belgium’s Nicolas Colsaerts who all made appearances and helped the Genworth Foundation.

Putts4Charity will take place at the BMW PGA Championship at the Wentworth Club from May 24-27, Nordea Masters in Sweden from June 06-09, BMW International Open in Cologne from June 21-24, Madrid Masters from September 20-23, and the Hong Kong Open from November 15-18. The aim is to raise in excess of €150,000 which will see the grand total for Putts4Charity break through the landmark figure of €1 million donated to charity!

If you plan to attend one of these European Tour Events please visit the Putts4Charity Stand located in the Sponsor's Village and take on the Putts4Charity challenge, as every putt counts. Good luck and putt well!

GOLFERS GIVING BACK

Inside the Ropes

This very special initiative is offering a once in a lifetime opportunity to experience what it is like to go “Inside the Ropes” at an European Tour events. Whether it is getting up close and personal with your European Tour hero or gaining an insight into the top class events of the European Tour, the Inside the Ropes Initiative makes it possible!

The Tour Players’ Foundation, in affiliation with the European Tour Caddies Association, will be providing the Inside the Ropes - Caddie Experience. This is your chance to become a European Tour Caddie for the day! Carry the bag of your favorite player during the Official Practice or Pro-Am Day of Europe's premier golf events. Experience first-hand how the best golfers in Europe and the world prepare for tournaments and handle some of the toughest courses in golf.

Stand shoulder to shoulder with your player, learn how he selects and plays the golf shots you would normally only see on television or dream of hitting. During what will be without doubt one of the most memorable days of your golfing life, your player’s professional caddie will give you an in-depth understanding of what it takes to be a European Tour Caddie, by hosting you during the day.

He or she will meet you, take you through their player’s pre-round routine, introduce you to your player at the start of their warm up and be on hand to share his expert knowledge during the entire round. You will also receive an Inside the Ropes - Caddie Goodie Bag which will include a bespoke Souvenir Caddie Bib, Course and Range Access Caddie Pass, an Official Tournament Yardage Book, European Tour and Tour Players’ Foundation Merchandise including an European Tour Memory Stick with the images of you and your player on the course and two Season Passes to the Tournament.

The Tour Players’ Foundation, the charitable foundation of the European Tour and its Members, are facilitating these wonderful experiences to raise funds for the charities around the world. The funds you generously give will be donated, through the Tour Players’ Foundation, to the chosen charities of the Player and Caddie involved, as well as the charity of the Tournament where the experience takes place.

Inside the Ropes Experiences are auctioned through the European Tour's New Online Store - www.store.europeantour.comGOLFERS GIVING BACK

Official Memorabilia

The Tour Players’ Foundation has created an Official Collection of European Tour Memorabilia. The collection includes a wide range of exclusive autographed items from the Members of the European Tour, including Official Tournament Posters, signed golf balls and gloves from a variety of stars from the European Tour and other signed items from European Tour Tournament winners.

The memorabilia is presented in bespoke European Tour displays and is authenticated using numbered hologram security sticker technology and certificates of authenticity from the European Tour and Tour Players' Foundation.

All proceeds raised from the auctioning and sale of these items will go to the Tour Players' Foundation to continue its work of charitable giving, through grants and donations, to the charities supported by European Tour Members.

The Official Collection of European Tour Memorabilia is auctioned through the European Tour's New Online Store - www.store.europeantour.com