“Backed by a large call centre of South Australian experienced travel agents the site features no online booking fees, unique packages for supporters to follow the Reds on away games and an innovative concept that rebates profits from supporter’s travel bookings back to the club.”

Adelaide United Chief Executive Officer Michael Petrillo was thrilled with the partnership as he knows not only the Club will benefit, but the members as well.

“Our club has continued to grow its commercial platform which is attracting major partners such as Travel Superstore,” he said.

“This is something that the club has not had before and will enable all our supporters to follow us to away games as a collective group to cheer on the boys.

“Part of our sponsorship agreement includes an incentive for the club and our supporters to support Travel Superstore in generating extra sales through their website, as this will in turn generate more benefit for the Club as well.”

The Travel Superstore brand will appear for the first time on the Reds playing strip when Adelaide United travel to Darwin for their Westfield FFA Cup title defence against Darwin Olympic.