National Newspaper Association

Athlon media group to acquire Parade

October 17, 2014

Athlon media group to acquire Parade

NASHVILLE, TN—Athlon Media Group announced it has entered an agreement to purchase Parade and Dash magazines with associated digital assets from Parade Media Group LLC.AMG’s stable of newspaper-distributed magazines, including American Profile, Relish, Spry Living and Athlon Sports, have a combined circulation reach of 38-plus million via 1,600 newspapers. The move will add Parade, the largest-circulation magazine in the U.S. at 32 million households, and Dash, a food and family magazine with 8.8 million circulation, to the AMG portfolio. Parade.com and DashRecipes.com are also part of the acquisition.Parade magazine is distributed weekly by more than 700 newspapers. Dash magazine appears monthly in more than 150 newspapers.“The opportunity to acquire these marquee brands is very exciting,” said Chuck Allen, president and chief executive officer of Athlon Media Group. “Their titles have different marketplace distribution than our other publications. Parade and Dash position the company to have the most effective and efficient advertising and retail activation reach of any media group across the U.S.”AMG also provides content to its newspaper partners via Athlon 360, a website available exclusively to AMG partners that includes food, sports, lifestyle columns, TV listings, weather forecasts, interactive sports and celebrative games.