My mother was visiting recently and all through our mother-daughter shopping time I noticed something interesting. Almost all of the stores I made a purchase at asked me if I'd like to get on the subscriber list. That is very intelligent.

Nevertheless, the WAY by which they did this made an impact in my own answer. I said NO to the vast majority of them because they just did not allow it to be tempting for me personally. I am talking about, who WANTS more junk mail? Therefore if you merely ask me if I'd like to be in your email list, the solution will usually be NO.

But one shop particularly got me. Firstly, it was a designer apparel store I loved. Second, they did not ask me if I desired to be on their email list. They invited me becoming a 'VIP Client.'

Say what 'VIP' to me and my ears improve. It naturally is short for 'very important person.' And in general it indicates an amount of benefit and respect. Suddenly I NEEDED to become on that email list, particularly when the salesman told me it included specific benefits, such as early notice on an individual buying service, new arrivals, and personal trunk shows.

And guess what happens? I'd have also paid-to participate that - to be viewed as a VIP.

You see, people WANT to be a part of something specific like ezine promotion. The example above was free. But do not under-estimate how much your clients or customers can PAY to accomplish this, often.

Example: A buddy of mine recently provided he gives $15,000.00 annually to belong to the President's Club of the local playhouse, although he and his wife can attend each show there for just $150.00. Why would even a loyal attendee need to spend 100 times more? Special treatment like favored seating, valet parking, invites to VIP capabilities, personal cafe for members only, network using a higher level of individuals, an such like. For different ways to look at it, people are asked to have a peep at: click here.

Another friend of mine pays for membership at a private nightclub here in La up on Sunset Blvd. For several of the exact same factors (but moreso, I believe, since it impresses his dates ; ).

My marketing mentor Dan Kennedy taught me there's a part of virtually EVERY client or client group or industry who will cheerfully pay FAR above common prices for convenience, status, and special treatment.

I call it 'state clubbing' your company. If you believe any thing, you will certainly wish to learn about web address. Why be when you can be the elegant six-figure account team down the street the driving range by having an hourly charge? You are able to provide both of course, but take a look at what'll sky-rocket your business FASTER, with less orders and top quality customers.

An example of that is my personal Platinum Mastermind system, which I launched in 2006 due to overwhelming demand for my own teaching. This group of 15 significant small business owners each pay $15,000.00 a year to possess greater use of me than other people, and in a small group setting where we meet 3 times a year at magnificent 4- and 5-star hotels and places.

My Platinums are, basically, VIPs in my world! And since I keep somewhat of mystique about the party, people seem to want 'in' even more. (One-of my members got cornered in the girls room at my last On line Success Blueprint Workshop by many people who needed to discover how they are able to enter Platinum!)

I discuss this never to impress you, but to impress upon you that in market (yes, *yours*) there IS a percentage of folks who will gladly pay MORE - much more - for a greater degree of service or treatment. Remember, you are not trying to please EVERYBODY, just-the select few who can afford that amount of service.

So now, take a moment or two and con-sider tips on how to start your own 'country club' for your clients and customers. Learn further on our affiliated URL by visiting advertiser. Whether it's a VIP level of service or a private customer group that meets a few times a year.

To really get your wheels turning, imagine this... That's an additional $100,000.00 this year for YOU, when you can get 10 individuals to invest in some form of program that is only $10,000.00 a year!.