CBC Advertiser Survey

Cleveland Business Connects (CBC) magazine has spent the last nine years providing coverage of Corporate Northeast Ohio. Its print issue, with a circulation of 20,000, is published every other month. To date, we have emphasized the coverage of female professionals, business networking, and corporate events. Our future coverage areas as well as the medium in which we relay this information may be dictated, in part, by your input as a past, present or future advertiser. With that in mind, we would appreciate if you could answer the following 15 questions. All inquiries can be directed to CBC Publisher Renee DeLuca Dolan at publisher@cbcmagazine.com.

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1.Your company's yearly advertising budget:

Less than $25,000

$25,000-$50,000

$50,000-$75,000

$75,000-$100,000

More than $100,000

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2.How do you determine the success of your advertising (i.e. what metrics do you use)?

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3.Evaluate the following methods of advertising specific to your company's campaign(s):

Not applicable

Satisfied

Neutral

Dissatisfied

Online Advertising

Online Advertising Not applicable

Online Advertising Satisfied

Online Advertising Neutral

Online Advertising Dissatisfied

Outdoor Advertising

Outdoor Advertising Not applicable

Outdoor Advertising Satisfied

Outdoor Advertising Neutral

Outdoor Advertising Dissatisfied

Print Advertising

Print Advertising Not applicable

Print Advertising Satisfied

Print Advertising Neutral

Print Advertising Dissatisfied

Radio Advertising

Radio Advertising Not applicable

Radio Advertising Satisfied

Radio Advertising Neutral

Radio Advertising Dissatisfied

TV Advertising

TV Advertising Not applicable

TV Advertising Satisfied

TV Advertising Neutral

TV Advertising Dissatisfied

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4.What is your perception of advertising in CBC?

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5.Have you advertised with CBC in the past?

Yes (am not currently on a contract)

Yes (currently have a contract)

No

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6.In which other Northeast Ohio-based publications have you advertised? (skip if not applicable)

Akron Beacon Journal/Ohio.com

Catholic Universe Bulletin

Cleveland Call and Post

Cleveland Jewish News

Cleveland Magazine

Cleveland Scene Magazine

Crain's Cleveland Business

Fresh Water Cleveland

Inside Business

Northeast Ohio Parent

Ohio Magazine

Plain Dealer/Cleveland.com

Smart Business

Today's Family Magazine

West Shore Magazine

Women's Journal

Your Teen

Other (please specify)

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7.Compared to other business publications, do you believe you get more or less value from CBC? Why?

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8.Compared with its competitors, where does CBC rank in the following coverage areas?

Much better than competitors

Somewhat better than competitors

Same as competitors

Somewhat worse

Much worse than competitors

Business Networking

Business Networking Much better than competitors

Business Networking Somewhat better than competitors

Business Networking Same as competitors

Business Networking Somewhat worse

Business Networking Much worse than competitors

Corporate Event Planning

Corporate Event Planning Much better than competitors

Corporate Event Planning Somewhat better than competitors

Corporate Event Planning Same as competitors

Corporate Event Planning Somewhat worse

Corporate Event Planning Much worse than competitors

Corporate Northeast Ohio

Corporate Northeast Ohio Much better than competitors

Corporate Northeast Ohio Somewhat better than competitors

Corporate Northeast Ohio Same as competitors

Corporate Northeast Ohio Somewhat worse

Corporate Northeast Ohio Much worse than competitors

Female Professionals/Entrepreneurs

Female Professionals/Entrepreneurs Much better than competitors

Female Professionals/Entrepreneurs Somewhat better than competitors

Female Professionals/Entrepreneurs Same as competitors

Female Professionals/Entrepreneurs Somewhat worse

Female Professionals/Entrepreneurs Much worse than competitors

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9.If CBC is not No. 1 in any of these four coverage areas, which publication is and why?

Female Professionals/Entrepreneurs

Business Networking

Corporate Event Planning

Corporate Northeast Ohio

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10.Please indicate on a scale of 1 to 5 how well CBC addresses your specific advertising needs and concerns:

Uncertain

1 (worst)

2

3

4

5 (best)

Ad Design

Ad Design Uncertain

Ad Design 1 (worst)

Ad Design 2

Ad Design 3

Ad Design 4

Ad Design 5 (best)

Circulation / Distribution

Circulation / Distribution Uncertain

Circulation / Distribution 1 (worst)

Circulation / Distribution 2

Circulation / Distribution 3

Circulation / Distribution 4

Circulation / Distribution 5 (best)

Customer Service

Customer Service Uncertain

Customer Service 1 (worst)

Customer Service 2

Customer Service 3

Customer Service 4

Customer Service 5 (best)

Editorial Content

Editorial Content Uncertain

Editorial Content 1 (worst)

Editorial Content 2

Editorial Content 3

Editorial Content 4

Editorial Content 5 (best)

Format

Format Uncertain

Format 1 (worst)

Format 2

Format 3

Format 4

Format 5 (best)

Frequency

Frequency Uncertain

Frequency 1 (worst)

Frequency 2

Frequency 3

Frequency 4

Frequency 5 (best)

Target Audience / Demographic

Target Audience / Demographic Uncertain

Target Audience / Demographic 1 (worst)

Target Audience / Demographic 2

Target Audience / Demographic 3

Target Audience / Demographic 4

Target Audience / Demographic 5 (best)

Website

Website Uncertain

Website 1 (worst)

Website 2

Website 3

Website 4

Website 5 (best)

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11.Please evaluate the following aspects of CBC:

Excellent

Good

Average

Poor

Very Poor

No Opinion

Content

Content Excellent

Content Good

Content Average

Content Poor

Content Very Poor

Content No Opinion

Cover

Cover Excellent

Cover Good

Cover Average

Cover Poor

Cover Very Poor

Cover No Opinion

Ease of reading

Ease of reading Excellent

Ease of reading Good

Ease of reading Average

Ease of reading Poor

Ease of reading Very Poor

Ease of reading No Opinion

Layout and design

Layout and design Excellent

Layout and design Good

Layout and design Average

Layout and design Poor

Layout and design Very Poor

Layout and design No Opinion

Monthly Enewsletter (Connections)

Monthly Enewsletter (Connections) Excellent

Monthly Enewsletter (Connections) Good

Monthly Enewsletter (Connections) Average

Monthly Enewsletter (Connections) Poor

Monthly Enewsletter (Connections) Very Poor

Monthly Enewsletter (Connections) No Opinion

Photography

Photography Excellent

Photography Good

Photography Average

Photography Poor

Photography Very Poor

Photography No Opinion

Website

Website Excellent

Website Good

Website Average

Website Poor

Website Very Poor

Website No Opinion

Writing

Writing Excellent

Writing Good

Writing Average

Writing Poor

Writing Very Poor

Writing No Opinion

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12.How do you prefer to read CBC magazine?

In print

Online

Both

No opinion

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13.Please give a specific example of how you would like to see us improve.

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14.Is there anything else you would like to share or discuss about advertising in CBC?

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15.If you are interested in being entered to win FREE tickets toward our six signature events in 2016, please provide us with your contact information: