Judith Schieve

July 14, 2016

Lead competitive intelligence activities for the ASTRO 25 Infrastructure business. Collaborate with the portfolio management and architecture teams to generate analysis of the product mix and market trends that will be used to define the long term direction of the portfolio consisting of 35 products.

Redesigned market research process resulting in a 30% increase of product differentiators over competitors. Created new competitive “beat sheets” to support the global sales teams. Reduced the number of documents from 39 to 17 (56%
improvement).

Created and launched the CI Video Series, on-demand videos that support global sales enablement.