Creating the right video content for your brand’s voice can be tricky. Even more challenging is making compelling video content without any formal training or expertise. Despite this, social media video is a can’t miss opportunity to engage your audiences. Between YouTube, Facebook, Twitter, Snapchat, and Instagram Stories, there are plenty of visual avenues to display your brand. So where should you start?

Our very own Ryan Riggins, design and social media extraordinaire, joins us to share his top tips for creating videos for use across all social channels. He stresses starting with a strong foundation of research to fully consider your audience’s interests and needs. Next, Ryan talks about creating a clear objective for your videos. Are you trying to introduce your brand to new audiences? Are you hoping to drive traffic to your website? Or are you simply creating video content to boost viewership on your channels? Whatever the case, Ryan shares the best ways to stay on track and his favorite tools to help along the way.