Tuesday, November 29, 2011

Cyber Monday is over, you have a little calm before the last-minute-Christmas-shopper storm. Now is the time to do your emergency preparedness. Getting ready for those frantic shoppers needing their orders on time and those customers who ordered and expected their order by the holidays is essential for making your business' holiday season finish smoothly. One of the best ways to do this is to let customers know approximately when they will receive their order. Do this on your home page, your product pages, in the cart, and on the email receipt.

Home Page Delivery Notice - on your home page, or in a main area on your website, advertise when is the approximate last day to place an order in your store and safely receive it by Christmas.

Product Page Delivery Notice - some products ship quicker than others. If you drop ship products, have custom products or products that ship at a different time, you will want to let customers know. Include some text near the add to cart button letting customers know approximately when to expect each individual product if they ordered it that day. Or, for each individual product, list the last day that product can safely be ordered to arrive by Christmas.

Shopping Cart Delivery Notice - this should be the most exact delivery notice because at this point you have the customer's shipping zip code. Include on this screen the delivery date as exact as possible. Make this notice clear so that customers can assess if their gifts will arrive when they want.

Thank You Delivery Notice - include the approximately delivery date in the email receipt if possible.

Another thing you may want to offer this time of year is expedited delivery. This will put some of your last minute shoppers very excited.

Tuesday, November 22, 2011

I recently added a new enhancement feature for ShopSite merchants to add a post-purchase share to Facebook or Twitter. This allows your customers to share what they purchased, and it is a way of advertising your website through your customers to their friends and family. I believe that this feature will be especially beneficial over the Black Friday - Cyber Monday weekend. You can encourage your customers to share their purchases with their friends and family by including coupon codes or sale announcements in the Facebook post or Twitter tweet. Advertise your Black Friday/Cyber Monday sales through post-purchase advertising.

Thursday, November 3, 2011

Everybody knows about the sales on Black Friday. If you've participated in the craziness, you know that stores open as early as 4 or 5 in the morning, which means you are up at least by 2. However this year the sales start even earlier. Stores such as Walmart, Target and Kohl's are opening their doors at midnight. Stores are putting more of an emphasis on the Black Friday sales. Another interesting bit of information is that NRF's Holiday Survey found that people are planning on spending more on themselves this year. So how can you use this knowledge to your advantage? Reward the weary!

The equivalent for online retailers of Black Friday is Cyber Monday, yet, by this point shoppers have already spent an exhausting weekend at local retailers hunting for deals. By the time Cyber Monday rolls around you have some pretty exhausted and sleep deprived shoppers. They have not been able to get all the items that they wanted at local retailers, so they are turning to the internet to solve their gift giving problems. Yes, they are likely still looking for some glimmer of those sale prices that they saw over the weekend, but, as NRF's survey forecasts, they are also looking for a little pick-me-up for themselves. So show your tired shoppers some love by offering them free gifts or bonuses. They can purchase the gifts for their loved ones, then get a guilt-free bonus gift for themselves. You'll want to make this incentive worth your while, so offer deals such as "Spend over $X and get a FREE X!" This will increase your total per sale and will raise your customer's spirits over the busy shopping weekend.