​Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a critical opportunity for brands to shape our decisions and preferences.

Micro-Moments: The Battleground for Brands

Case Study

​Sephora Learns How to Be There In-Store

The executive team at beauty retailer Sephora noticed how often its customers searched on their phones while standing in the store aisles.

While many retailers fear that customers use mobile to shop competitors, the Sephora team understood the power of mobile and was eager to see how the brand could tap into that mobile behavior in a helpful and meaningful way.

The company learned that most of their clients were looking for reviews of the products they had in their hands, or trying to remember which shade of makeup they’d bought last time. With these needs-based insights in hand, Sephora developed mobile website and app functionality specifically to serve shoppers in those moments.