What you need to know in advertising today

Michelle McLoughlin/Reuters Sports are as much about fandom and conversation as they are about watching games, and for a long time ESPN's hit show "SportsCenter" owned that conversation. Not only did it have a lockdown on all the key highlights on a given day, but it had hipster anchors like Dan Patrick, Keith Olbermann, and Stuart Scott tossing off catchphrases and building devoted followings of their own.

Now, for many young fans, the trash talk and highlight reels are found on social media, in shareable digital videos on Facebook and through witty posts on Instagram or Twitter. And instead of coming from ESPN, they're coming from newer rivals like Bleacher Report and Barstool Sports. This is especially true in the exploding world of social video. To read more about the challenges heading ESPN's way as viewer behavior changes, click here.