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Riley: Beyonce, however, just proved she is not afraid to try new things

The game just changed. And Beyonce just changed it.

The music industry has a track record knowing how to market the extremely prolific, gifted, inspiring, highly-credited icons. They've done it for years.

There's a formula: Put out a single on the radio first, then blanket the market with promotion, then schedule a big release party.

Sure, there are the legends who have created their own vine, their sonic signature sound,their own untraceable music landscapes -- The Beatles, Stevie Wonder, Aretha Franklin, Elvis Presley and the "King of Pop," Michael Jackson.

Teddy Riley

For those icons, the rules -- and techniques -- are a bit different. But none of them tried what Mrs. Carter just pulled off.

When Beyonce surprised the entire music industry this month by releasing her latest album, "Beyonce," only on iTunes first -- with no warning, no other promotion, no launch parties, no advance radio play, none of the traditional pre-sale retail hype -- she showed how only a true star can break this industry glass ceiling. When it comes to business savvy, she just joined the lists of the greats.

The album quickly became the No.1 seller on iTunes, moving more than 1 million copies worldwide in just its first week. And, at the same time, she also released 17 full-fledged music videos.

This was no stunt. It was a smart and honest way to let the fans decide for themselves if they wanted the LP without major promotion and publicity. And, by announcing it first on Instagram to her millions of followers, it was a masterful nod to her true, loyal fans -- and they have responded in kind.

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Beyonce releases surprise album online

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Beyonce releases surprise album online03:37

No one in the music industry could have pulled this off except Beyonce. Her global fans follow her 24/7 online, on the air and on social media. And, like Michael Jackson, her stardom keeps fans anticipating her next song, her next dance move, her next fashion statement and her next signature on the dotted line.