Things used to be done differently in the marketing world. Before, you needed huge budgets and marketing experts to advertise your products and services through traditional media. Now, you can effectively market with as little effort as having a social media account...

Marketing is the mechanism through which a product or service is rolled out and promoted to prospective customers. The amount of success a business enjoys is derived from the strength of its marketing efforts, which span advertising, sales, promotions and public...

The concept of testing variations of a web page to increase conversion might seem to be a highly technical and obscure activity. Relax: though it is somewhat scientific, it’s by no means rocket science. It’s actually very easy to understand and do. Scientific...

Are your brochures, flyers, and television advertisements working for you? Some customers will see your product advertised and will immediately make a purchase, but the majority of today’s consumers need more information before they invest in a product, hence the...