May 24, 2010 – Retailer Q&A on the Revive Your Ride! Program

What are the prizes?

One lucky contestant will win the grand prize, a $10,000 pre-paid MasterCard, and 14 others will win pre-paid card prizes ranging from $250-$2,500. Prizes must be spent on something motorcycle or ATV-related at a participating dealer.

What do I have to do to participate?

Order the Revive Your Ride! Sweepstakes Dealer kit that includes
150 uniquely numbered (serialized) entry cards and two posters. It’s only $25 (including shipping), which covers the production printing cost. The national promotional costs will be covered by MIC members. Ordering the kit will get you listed on the Sweepstakes customer-facing Web site participating dealers page, so consumers know where to go to get their entry cards. The sooner you get started, the sooner you’ll get more traffic into your dealership.

How can I market the contest?

You can download free posters, banners, postcards and more. Put the logo on your Web site, send out a free e-card to your customer database and organize special events.

Are there other ways customers will find out about it?

MIC is launching a multi-media campaign to promote the contest. And MIC members, including OEs, aftermarket suppliers/distributors, media outlets, and other industry business influencers, also are promoting the sweepstakes on their Web sites and in all consumer communications.