Is Link Building Dead? 8 Tips for Getting Back on Track

You can’t solve a problem that you don’t understand, so conducting a link audit is a good idea. In a blog post titled, Why You Should Conduct a Link Audit, blogger Nick Stamoulis points the benefits of an audit that are well beyond basic SEO.

Stamoulis shows that an audit not only finds broken and sketchy links, it also points out holed in your SEO strategy.

3 Responses to Is Link Building Dead? 8 Tips for Getting Back on Track

Point 3 is good as going through Webmaster Tools help me identify 404s, duplicate meta-tags and where my links are coming from. I’ve managed to reduce errors to zero which is good – traffic has increased marginally in the weeks after I made the changes.

Internal links that are not menu based and are placed naturally within the content are probably worth more than navigational menu based links. But the really valuable links are external links to your site that are also relevant, natural and diverse.