HGTV® Creates HGTV Home Pop-Up Showroom At Mall of America

Furniture World Magazine

Furniture Industry News Update -
11/26/2012

HGTV® HOME reported that its products will be on display at the HGTV HOME Pop-Up Showroom, a 2,000 sq. ft. store, and at the HGTV Holiday House, a modern day, life-size gingerbread house at Mall of America®, the nation’s largest retail and entertainment complex, in Bloomington, Minn.

For more than five weeks, beginning “Black Friday,” Nov. 23, 2012, through New Year’s Day, Jan. 1, 2013, the HGTV HOME Pop-Up Showroom will offer shoppers an up-close look at the breadth and diversity of products in the collection, including the magazine, paint, flooring, furniture, lighting, and plants.

Located on level 1, south at the Mall of America, the showroom features three stylistically designed versions of the elaborate Be Bold, Relax and Family Time vignettes featured on hgtvhome.com.

Consumers will be able to experience HGTV HOME products, including HGTV Magazine, HGTV HOME Furniture Collection, HGTV HOME Design Studio at Bassett, HGTV HOME Lighting by ELK Lighting, HGTV HOME Flooring by Shaw, HGTV HOME by Sherwin-Williams and HGTV HOME Plant Collection curated by Agricola Management, and experience these vignettes by walking the floors, feeling the fabrics and exploring every aspect of HGTV’s collections in one venue.

“Bringing our products together under one roof at the HGTV HOME Pop-Up Showroom at the Mall of America offers shoppers and fans of all ages the opportunity to see, touch and feel HGTV,” said Ron Feinbaum, general manager, HGTV consumer products. “By working with our partners to develop the in-store displays, our new HGTV HOME products will inspire consumers with ideas for their own home.”

“Mall of America has revolutionized the shopping experience for more than 20 years,” said Denise Conroy-Galley, HGTV’s senior vice president of marketing and creative. “We are excited to deliver a truly unique entertainment adventure for millions of holiday shoppers with the HGTV Holiday House and the HGTV HOME Pop-Up Showroom.”

Shoppers also may visit the HGTV Holiday House and the HGTV HOME Pop-Up Showroom to rest and catch episodes of HGTV’s popular shows, such as Love it or List It, Property Brothers, Home Strange Home and a special live viewing of the Rose Parade, courtesy of Comcast Cable, on New Year’s Day.

About HGTV: America’s leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 98 million U.S. households and the HGTV website, HGTV.com, the nation’s leading online home-and-garden destination that attracts an average of four million unique visitors per month. The brand also includes the HGTV® HOME consumer products line which showcases exclusive collections of paint, flooring, lighting, furniture, plants and other home-oriented products, as well as HGTV Magazine, a new home and lifestyle publication published in partnership with Hearst Magazines.

About Mall of America: Mall of America is the nation’s largest retail and entertainment complex. At 4.2 million square feet, MOA is home to more than 520 world-class shops; Nickelodeon Universe, the nation’s largest indoor family amusement park; SEA LIFE Minnesota Aquarium, a 1.2 million gallon walk-through aquarium; Moose Mountain Adventure Golf; Theatres at Mall of America - a 14-screen movie theater with VIP theatre and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul. Follow Mall of America on Facebook and Twitter or visit our blog. For more information visit www.mallofamerica.com.