StyleMouse's new
technology enables consumers to make online purchases and retrieve
product information with the click of a mouse while watching fashion
videos

New York, NY. For
Immediate Release:

Through the immediacy of the Information Age,including the immediacy of email/the computer era, DVR capability,
online shopping, and beyond, today's consumers have certainly adapted
shorter attention spans. This fast-paced lifestyle coupled with shorter
attention spans has made traditional advertising less effective than in
years past. Today's consumers are bombarded with countless messages and
advertisements via traditional methods such as television and magazines,
but online advertising has created just another venue for more messages
to reach the already busy consumer/computer user.

Online fashion
industry guide Apparel Search believes the time is right for traditional
advertising to receive an upgrade. The company announces the upcoming
launch of
www.ApparelSearch.com/StyleMouse, a truly innovative form of video
advertising, which incorporates an online retail strategy that engages
and excites viewers. It enables video viewers to conduct product
searches and make purchases directly via the fashion video with the
click of a mouse.

The allure of
StyleMouse is that it provides interactive clickable video, which
enables viewers to watch a StyleMouse fashion episode and actually click
on various locations within the video to learn more about the products
featured. If, for example, the model in the video is wearing a stylish
Armani t-shirt, the viewer can simply click on the shirt to
immediately get an opportunity/direct link to either purchase the
product or be guided to a location where they can learn more about the
product or company.

'styleMouse is an
original and fully interactive fashion/lifestyle series. During each
episode, the glamorous hosts Ty and Ash, discover the very best in
affordable fashion and style. But more than just showing the viewer a
shop window, StyleMouse, offers the viewer an opportunity to make a
purchase directly through the video. A spokesperson for StyleMouse says, It is as though we have turned our video into a retail store through
which the viewer can push a shopping cart and actually purchase your
product.

StyleMouse's services
are not limited to fashion. The videos can be applied to all types of
industries, including all types of retail stores, restaurants, and more.
In the Heist video, Ty and Ash visit a fashion boutique. There they meet
with Nilo Ghodsi, the proprietor of Heist. She discusses the store's
unique Vibe and dishes about her favorite designers.

With StyleMouse, the
possibilities are endless. The video's creators can bring their own
creativity to the videos, showcasing whatever they choose to highlight.
For example, in the Lilly's Restaurant clip, visitors/viewers can click
on the colorful painting in the background of the eatery for details on
the painter or get details (and an opportunity to purchase) on the
music/musician being featured as the video plays. Wine enthusiasts can
even click on the wine bottle to learn about the vineyard that produced
the wine.

Bus Stop
31Productions and Apparel Search
are partner on the StyleMouse video
project.

About Apparel Search:

Apparel Search is one of the
largest and fastest growing online guides to the apparel and textile
industry. It provides valuable resources that aid industry professionals
in efficiently and effectively completing daily tasks. Simple to follow
navigation provides viewers with easily accessible links to all apparel,
fashion, and textile related issues. ApparelSearch.com
is a business to business database that which covers all aspects of the
clothing industry. This unique service is achieved through the use of
cutting-edge computer technology and a global computer network. Our
online database is the industries premier buyers guide.

Bus Stop 31Productions
is a leading producer of branded digital entertainment that takes full
advantage of the unique capabilities of the Web. Utilizing the
innovative click and buy technology, Bus Stop 31 offers constant and
complete integration between the content and the consumer. Bus Stop 31
produces engaging programming that allows viewers to purchase everything
they are seeing - in real time-as the
program unfolds.