Design and Development. Message Optimization. A/B testing.

​

TEST THE APP

The Homeless Challenge mobile web app was created to help raise awareness on what it's like to be homeless. Specifically targeting millennials to demonstrate how long you could survive with limited means. Users receive a time score based on how they allocate their resources. The mobile site also redirects participants to a donation field at the end of the game.

Each step play's a vital role in the success of this website to raise significant support in volunteers and much-needed funds. It's important work at Detroit Rescue Mission and something I'm proud to be involved in. The success of this integrated fundraising campaign leverages Social Media, eAppeal series, Traditional Mail and a smart SEO strategy designed to get the message in front of more donors at a critical time of the year.