Video marketing has revolutionised the way businesses approach their online marketing strategies. The mass increase in video production has flooded the online landscape with footage about anything and everything. Want to learn about a business? Watch their company culture video on their website. Need help fixing your car? Type in what you need and watch a YouTube video of someone showing you how it’s done.

The rise in video production has been attributed to the shift from desktop to mobile. More than ever, the average person has access to content in the palm of their hand. Additionally, digital technology is cheaper today than it ever has been before. This combination has created limitless opportunities for people to engage with content.

Video marketing techniques are flooding today’s social media outlets and websites. These days almost any type of business would benefit from the production of a short video to introduce their products and services. Studies have shown that consumers are at least 64% more likely to purchase a product or service that has video representation. This makes establishing a personal connection with buyers through the means of video marketing a key element in the future of online marketing.