For Hootsuite: How to Use Facebook Audience Insights to Improve Targeting

Facebook Audience Insights gives you a ton of data on your target demographic, which will help you laser-target your ads. And better targeting means you only pay to reach the people who are most likely to become customers.

It can also help you tailor your posts to ensure you’re providing the right content, in the right voice, and at the right time to best connect with the followers you already have.

You can get high-level information about your followers like age and gender. Or you can get more detailed insights like job titles, hobbies, and relationship status…