HDLV-USA’s website provides socially trending apparel across a variety of categories, such as Political, Pop Culture, Music, and Tech – thus giving consumers the ability to take a stance on issues that they care about. Lil’ Flip’s licensed artwork will be the flagship fashion product for the HDLV-USA’s Music category, scheduled to launch this season.

Lil’ Flip is a Houston-based American rapper who started as a freestyle and battle rapper before earning a record deal in 1999 with Suckafree Records. Fellow Houstonian DJ Screw added Lil’ Flip to his Screwed Up Click and mantled him “The Freestyle King”. Known also for his business acumen and artistic ingenuity, Lil’ Flip’s first singles, "Game Over (Flip)" and "Sunshine", featuring Lea Sunshine, sold 198,000 domestic copies in its first week, and was certified double Platinum in August, 2004. This year, Lil’ Flip is now charting innovative ventures while releasing new music. One of the best in the art of collaboration, Lil’ Flip has made notable appearances on the "Naughty Girl (Remix)" with Beyoncé, Chingy's Powerballin', and the remix to his hit single "Game Over (Flip)", featuring Young Buck and Bun B. Lil’ Flip has also appeared on releases by Nelly, Jim Jones and The Game ("Certified Gangstas (Remix)"), and Chamillionaire's first hit single "Turn It Up".

With this and other investments, business ventures, and community partnerships, Lil’ Flip has gained a respectable position (with other Texas Hip-Hop Entrepreneurs Slim Thug, Paul Wall and Chamillionaire) as a groundbreaking trendsetter in the Hip-Hop industry. Just as Texas business mogul Mark Cuban and his Shark Tank series turned heads towards the great state as a serious leader for venture funding, Lil’ Flip and others have made Texas a recognizable hub for Hip-Hop entrepreneurism, music, art, and lifestyle ventures.

Founded by design entrepreneur Benjamen Janey, HDLV-USA, is a California-based innovative online clothing store, selected as one of the first among an elite group of high performing ecommerce stores for funding by Shopify Capital, that creates on demand apparel for socially-conscious millennials. HDLV-USA and Lil’ Flip will produce an upscale fashion collection with original licensed artwork by Lil’ Flip. The collaboration marks a tremendous market opportunity to sell this upscale fashion product through the flagship website: hdlvusa.com. Additionally, HDLV-USA has made recent investments to expand design and artist integrations online - making it the perfect timing to launch this collaboration.

Visionaries take advantage of opportunities, and shoppers are getting unbelievably cool designs from Lil’ Flip’s new fashion product.

“I must say though, one of the best parts of the collab is the ‘Art’ tie-in,” said HDLV-USA’s Benjamen Janey. “Lil’ Flip has been spending more and more time creating original artwork on acrylic canvases, including large, impressive abstract paintings to modern art-style pop culture characters. Whereas, I spawned HDLV-USA with an ambition to disrupt the clothing market, the combination of influences make the new artwork/fashion collection not only an innovative product, but truly the spark of a new revolution in music, art, and fashion,” Benjamen concluded.