Toyota revealed its Prius c hybrid at the North American International Auto Show (NAIAS) this morning, describing the new member as a car meant for the city. In fact, that's exactly what the "c" in Prius c stands for.

The 2013 Toyota Prius c hybrid leaked way back in October of last year, with more details trickling out through November. But this morning marked the hybrid's first North American debut, and the specs have caught a lot of attention.

Toyota's Prius c hybrid has a 73 HP, 1.5-liter 4-cylinder engine with a 60 HP electric motor. It also offers a 144-volt nickel-metal-hydride battery and continuously variable automatic transmission with front-wheel drive. According to Toyota, the estimated gas mileage for the hybrid is 53 mpg city and 46 mpg highway.

The Prius c hybrid is a bit smaller than the original Prius, coming in at 19.1-inches shorter bumper-to-bumper, 542 pounds lighter, and a smaller gas engine with a 1.5-liter instead of a 1.8-liter. It also has 87.4 cubic feet of passenger space and 17.1 cubic feet of cargo volume behind the backseat while the original Prius has 94 cubic feet of passenger space and 21.6 cubic feet of cargo volume.

Prius c hybrid drivers can select from Normal, Eco and EV drive modes as always, and will be offered at a price tag below $19,000.

"It's sized, priced, styled and packaged to appeal to young buyers on a budget who, until now, have probably found a hybrid experience out of reach," said Jim Lentz, Toyota USA president and CEO. "That's why we view the Prius as a gateway vehicle and a key component of our Prius strategy."