Samsung partners Apple to bring iTunes content to Samsung Smart TVs

In an unprecedented move, Samsung today announced that it will be bringing Apple’s iTunes Movies and TV Shows app and content as well as Apple AirPlay 2 support to 2019 Samsung Smart TV models in Spring this year. For older 2018 Samsung Smart TVs, this new capability will be made available via a firmware update.

The move is an industry first, with the iTunes Movies and TV Shows app making a debut exclusively on Samsung Smart TVs in more than 100 countries.

Meanwhile, AirPlay 2 support will be available on Samsung Smart TVs in 190 countries worldwide.

With the new iTunes app on Samsung Smart TVs, Samsung customers can access their existing iTunes library and browse the iTunes Store to buy or rent content – including the largest selection of 4K HDR movies.

Samsung says the iTunes Movies and TV Shows app will work seamlessly with Samsung’s Smart V Services, such as Universal Guide, the new Bixby and Search feature, to create a “consistent experience across Samsung’s platform.”

What’s cool is that users can now play videos, photos, music, podcasts and more from Appledevices directly to Samsung Smart TVs via built-in AirPlay 2 support. This includes Samsung’s QLED 4K and 8K TVs, The Frame and Serif lifestyle TVs, as well as other Samsung UHD and HD models.

This milestone partnership will benefit Samsung and Apple fans and users alike, enabling seamless content consumption across the two platforms.

Services is a huge part of Apple’s business. During the fourth fiscal quarter of 2018, the Services segment brought in USD10 billion in revenue, an all-time high, and up 17 percent from the year-ago quarter.

Apple does not break down revenue of its Apple Services category that includes iTunes, the App Store, Mac App Store, Apple Music, iCloud, Apple Pay, and Apple Care.

With iPhones and devices not doing as well as it should, Apple’ Services segment will be a key revenue driver in the months to come.