22nd November 2017EntertainmentComments Off on How are toy firms building franchises out of collectables?

Similar to the likes of Pokemon that sprang from the screens of early handheld gaming systems to television, cinemas and shop windows, so too are hit toys outgrowing the toy shelves and building franchises across entertainment and merchandising. Here, Jack Ridsdale examines how the collectable toymakers are building franchises

8th October 2017EntertainmentComments Off on Monster Mash: The Pokémon Company talks its BLE slate

After debuting on the GameBoy gaming system in 1995, Pokémon has grown to become one of the most recognisable brands in the world. We sat down with Mathieu Galante, senior licensing manager to find out what the brand has in store.

1st August 2017EntertainmentComments Off on Pokémon the Movie: I Choose You! heads to cinemas

‘As an origin story, Pokémon the Movie: I Choose You! is the perfect way for a new generation of Pokémon fans to experience the beginning of Ash and Pikachu’s friendship,’ says The Pokémon Company’s Colin Palmer.