Following our tips on Amazon SEO? Here comes the next one!
TIP 2
Use longtail keywords in product names
Keywords are essential on Amazon. Similar to the page title on Google search, the product title in the Amazon search is one of the most important ranking factors. A good keyword research is key (read our latest whitepaper: ‘The Last Keyword Research You’ll Need’ on our website).
By using longtail descriptive keywords, you’ll make it easier for the users to identify your products as the ones they’re looking for - faster and more accurately.
Remember to always list the product features and attributes like colors and sizes, which could also help improve your conversion rates.
The most important tip is to think in terms of all the possible words and terms the user could use to find your product. What problems does your product solve and what would be the immediate way of finding it? Understand this intent and work with it.
What else from your experience is essential in a product description? Let us know in the comments!

If you are still operating on a HTTP site, then you should read below…
Google Chrome will soon start marking your website as "insecure". This can potentially have a negative avalanche effect on your website performance. Imagine this:
- Potential customers will leave your site
- This leads to a higher bounce rate
- This indicates to Google that the content was not what the user was looking for
- Decreased page rank
- Less traffic to site
- Less turnover
If you don't have an SSL certificate (HTTPS) yet, then you should act now, and this is the step-by-step guide:
1. Install an SSL certificate. Depending on your hosting provider this can easily be done in a few clicks.
2. Before enforcing HTTPS only on your domain, you should make a 301 redirect from the HTTP page to the corresponding HTTPS page.
3. Make sure no external resources are picked up by an insecure website, like images or scripts (in most cases this can be corrected by changing the link from HTTP to HTTPS)
4. Fix internal links, so they point directly to the HTTPS version.
5. Add the HTTPS version to Google Search Console, or else you will not pick up the data from all organic HTTPS results.
See full article (Danish) below.

Learn more about Amazon SEO in 4 quick tips
TIP 1
Don’t treat it like Google Search
Many make the mistake of using the same strategy for Amazon as they do on Google. They fail to recognize, that even though there are parallels, many differences exist. In order to SEO optimize on Amazon, one needs to understand the basic ranking factors. Where Google’s main focus is on quality content and clear accessibility, Amazon has an added focus on delivering the perfect user experience, which is heavily connected with conversion and satisfaction rate.
Customer satisfaction directly impacts one’s rankings, as Amazon wants to show the most profitable products at the top of their search results page. The competition is often as fierce in comparison to Google, and with limited fields of information to work with it’s important to take advantage of all the optimization opportunities that lie within the product pages you control. Watch out for the next Amazon SEO tip coming soon!
Do you see other differences between Amazon and Google? What product page really hits the nail on the head for you? Post it in the comments below!

If you choose to get started with Amazon then have a look at our top 4 tips on how to get the most out of it.
What should the next post sequence be about: SEO or YouTube?
Let the voting begin!
We are very excited to deliver brand new material soon!

Are you our new Swedish Junior Online Marketing Specialist?
We are looking for a dedicated native Swedish speaker who will join our team in the SEM department in a Junior role (10-15 hours/week).
Our team of 50+ online marketing specialists contains a mix of 23 different nationalities and is located in the center of Copenhagen. You will get to work with international companies from the ecommerce business and more. Click here for further details: https://bit.ly/2zwEDkS
We are looking forward to hearing from you!

DEPT & QUANTADS - new digital synergies in the Nordics
A few days ago we announced that QuantAds has joined the global digital agency network Dept Agency.
As the first agency in the Nordics, we are becoming part of this extraordinary group of people sharing our mindset, vision and work culture. Joining the Dept family creates new synergies in terms of geographical reach and digital competences for both parties. This way, we are taking the next step to further enhance QuantAds' position as the leading international digital marketing agency.
Despite becoming part of a global network, we will continue to do what makes us stand out as a team as well as sparring partner for our clients. If you are not already familiar with what makes QuantAds unique, then click in the official press release featuring a short video about us.
https://bit.ly/2uo3otO

Did you know that Amazon is currently offering 3 different partner models?
There is no universal way of determining which of the 3 partner models is the best as this will inevitably vary from business to business.
However, the 3 aspects to consider are: control, logistics, pricing & workload.

-ALERT-
In just a few days the updated version of the Chrome browser will label HTTP-websites as "not secure" and potentially scare your visitors away. What does that mean?
If your website is still running on HTTP instead of HTTPS you will have to consider the consequences and make changes. Google is stepping up the game against un-encrypted internet traffic and the latest Chrome move is another nudge in that direction. The Chrome browser holds 56% market-share so expect that more than half of your website users will be met with a warning label that your site is "not secure". Besides ruining the user experience, it will likely lead to a higher bounce rate and shorter sessions. This tells Google that your website is less relevant which lowers your ranking on Google.
When you are going to migrate to HTTPS (we strongly support this) then do make sure to implement proper redirects from your old HTTP pages.
#digitalmarketingnews #datadrivenmarketing #digitalmarketingupdate
Read more here:
https://bit.ly/2nQMQr4

Amazon – Join or Avoid?
As presented in our previous post, Amazon will inevitably become a new force on the eCommece market you should deal with. As a first step take a look at our pro-con-overview .
However, to take a farsighted decision you can’t analyse your business separately from Amazons offering. Read in our next posts how a collaboration with Amazon could look like.
Visit: https://quantads.com/

Amazon Entry – A Reform or Revolution of Nordic E-Commerce?
50% of product searches in the US start on Amazon, according to data by The Boston Consulting Group (BCG). In the Nordics on the other hand, Amazon is holding only ca. 2% of the market share. How will the powers shift? The Boston Consulting Group (BCG) outlined two scenarios presented in the graph below. Clearly, you want to assess the Amazon-opportunity internally - prior to jumping on the bandwagon of a reform or revolution.
Find out more about this in our next post.
Visit: https://quantads.com/

DIGITAL NEWS: YouTube Got a Strong Competitor You Should Know About
Yesterday, Instagram announced the launch of IGTV, an extended video-function allowing Instagram users to post videos with a length up to 60 min. Currently, the video restriction on feed videos is 1 min. This way, Instagram is offering content-marketers and influences the chance to target over 1 billion users through a tool, accommodating the habits of "generation mobile". Starting off to play videos right after opening and allowing to watch it while browsing other content is indeed resembling a TV. The function will be launched over the coming weeks on iOS and Android.
We are following the development closely and look forward to seeing what will happen and more importantly how we can leverage this for our customers in the future.
Source: https://bit.ly/2tggbPf
Visit our website: https://www.quantads.com

Amazon in the Nordics – a Shock or Blessing for E-Commerce? Follow our post sequence on Amazon in the coming days!
We all heard rumors about the e-commerce giant being on its way to the Nordic markets. However, according to the latest information, they will launch as early as summer 2018.
At QuantAds, we are preparing for the game changing event in e-commerce. Hence, Amazon was a top theme in our internal workshop ”The future of Online Marketing” held last week in Amsterdam.

Paid Search Specialist - position open and for immidiate hire!
Join our team of 50'ish online marketing specialist, a mix of 23 different nationalities, located in the center of Copenhagen. Our clients are very strong eCommerce business, many of those international eCom.
https://lnkd.in/e9sPj9Q (Danish job descr.)

New Quantads client: Apopro Online Apotek
We are excited to announce that we are now working with Denmark’s online pharmacy Apopro Online Apotek, who recently won FDIH ’s Danish e-commerce price 2018 for the 3rd best new e-commerce site.
Apopro Online Apotek is a personal & intelligent pharmacy and the first of its kind in Denmark. They automatically gain a stronger understanding of their customers’ needs and through their great focus on personal contact they ensure a focused effort towards optimized treatments. Apopro Online Apotek is your way to treatment & recovery at net prices, without detours and all from the comfort of your home.
At QuantAds we are excited to be part of Apopro Online Apotek’s ambitious goal of becoming the leading online pharmacy in Denmark.

New QuantAds client: CosterCopenhagen
The international online marketing agency QuantAds is proud to announce working with the international fashion brand CosterCopenhagen.
Ensuring efficient international use of AdWords, Google Shopping and SEO, QuantAds is a perfect match to a continued international growth of CosterCopenhagen .
Coster Copenhagen is a Danish origin fashion brand, which can be described as classy, playful and colorful. Their key elements are great colors, cool patterns and stand out details, never forgetting our Scandinavian heritage. Learn more on www.costercopenhagen.com
QuantAds www.quantads.com have now worked with 30+ international fashion brands, currently employ 23 different nationalities, look very much forward to this exciting collaboration!

Avoid losing important data! – You need to make this update to your Google Analytics settings within the next 2 days.
We want to make you aware that GDPR directly impacts the data availability in Google Analytics as Google will start automatically deleting data older than 26 months. It is possible to change this default setting of “26 month” in Analytics, but it has to be done before the 25th of May, otherwise you might lose a big part of your historical data.
This is how you fix it:
Step 1: Go to “Admin Interface” (Bottom left corner in your GA interface)
Step 2: Go to ”Tracking Info”
Step 3: Go to ”Data Retention”
Step 4: Update the “User and event data retention”
Depending on your Google Analytics setup, and which country you operate in, different data storing periods are required. We recommend that you consider what is required for you, to ensure the correct amount of data is stored.

It’s time to update your meta description – or else your organic CTR might take a hit!
Google has confirmed that they are rolling back the change made to increase search snippets result, and will decrease the length of the organic snippets from ~300 to the original ~160 characters.
We questioned the longer snippets when they were rolled out in December, as it made the SERP more cluttered, which we expected would decrease CTRs. Google must have seen a change in their data since they’re enforcing the change worldwide.
We are still seeing snippets with 300 characters (typically in position 1, 2 or 3) but most results have already been decreased in size to ~160 characters and even smaller on mobile.
It will be interesting to see how or if organic CTRs are going to improve, and more importantly how quickly the internet will react to the change.
Have you updated your meta descriptions yet?
https://lnkd.in/e2XtQRY

Attention all Google Shopping advertisers!
Amazon appears to have abruptly shut down their Google Shopping program.
While their text ads are still active, their complete withdrawal from the Shopping auctions is likely to have a big effect on avg. CPCs and impression share for many advertisers.
We have already seen the effects across a wide range of our customers and have adjusted our set-ups accordingly. However, we are excited to see if Amazon will maintain this new strategy or revert back.
Have you noticed any effect on your Google Shopping campaigns?
https://lnkd.in/eDWTQGV

The Last Keyword Research You’ll Need
- Free keyword research template for download
- Free white paper for download
QuantAds is proud to present our own keyword research methodology that was developed based on many years of experience in the digital marketing field.
This White Paper contains the following features:
1. Presentation of the keyword research methodology developed by QuantAds
2. Free keyword research template download for your use
3. Step-by-step guide on how to use the free template
https://lnkd.in/eR-2_Bj

Great infographic on UTM Tags, a beginners guide. UTM tracking uses a short, simple code that you can add to links in your email campaigns in order to track their performance in Google Analytics........
https://lnkd.in/gbJwbpy

Greek, Japanese, and Chinese just added by QuantAds to the list of languages covered by our 55 online marketing specialists – which brings us to a grand total of 23 nationalities!
QuantAds collaborates with international companies on optimizing Google Adwords, Google Shopping and SEO --- we thrive on expanding our international reach.

WANT A FREE ANALYSIS OF YOUR ADWORDS PERFORMANCE?
You will get:
- Actionable recommendations
- Growth and ROI potential
- Workshop with handover and detailed report
Don’t miss out - contact us on [email protected]
About QuantAds
55+ digital specialists from 23+ different nations
E-commerce experience built from 100+ companies
Based in Copenhagen and Amsterdam
Read more here: www.quantads.com
*The offer is available for a limited time only!
We will reach out if you are one out of five selected companies.