3net – The 24/7 3D Network From Sony, Discovery and IMAX – Goes Behind the Scenes With a 3D Look at the INDYCAR Stars and Spectacle of This Year’s Indianapolis 500

- One Hour Special To Feature 100th Anniversary Events, Superstars Tony Kanaan, Helio Castroneves, Rookies Simona de Silvestro and James Hinchcliffe, Race Day Action and More –

CULVER CITY, Calif., May 27, 2011 — 3net, the joint venture 24/7 3D network from Sony, Discovery and IMAX will give viewers an all-access pass to the exciting events and colorful personalities involved in the historic 100th running of the Indianapolis 500, it was announced today by Tom Cosgrove, president and CEO of 3net. The one hour special, entitled ON THE INSIDE LINE: THE INDY 500*, will include the world’s first 3D coverage of the event, including an in-depth look at the event preparations and the action of race day as seen through the eyes of today’s most dynamic drivers — Tony Kanaan, Helio Castroneves, Simona de Silvestro, Will Power and more.

“We plan to fully leverage our unprecedented access to this historic event – capturing the pageantry of the 100th Anniversary and the emotion and intensity of race day – to bring audiences the most compelling 3D programming event possible,” said Cosgrove. “3net is dedicated to breaking new ground in creating programming genres that are most compelling in 3D, and this first-ever ‘sportumentary’ about America’s greatest race further emphasizes that commitment.”

ON THE INSIDE LINE: THE INDY 500 will give viewers a comprehensive look at the spectacle of the Indianapolis 500, starting with a look back at the history of the greatest spectacle in racing, including 3D coverage of pre-race fanfare such as the Festival Parade, Pole Day, Bump Day and Carb Day. The day of the race, 3net will be in the garage for last minute preparations, team meetings and the pre-race ceremony.

During the race, 3net will follow the action from the unique point of view of our featured drivers, with 3D cameras in the pits and around the crews supporting the Castroneves, Kanaan and Hinchcliffe teams as they monitor the race, strategize pit stops and advise their drivers. Additional 3D cameras featured on-car, on-track and around the race will compliment the most comprehensive 3D experience possible.

ON THE INSIDE LINE: THE INDY 500 is produced by New Wave Entertainment. The program is Executive Produced by Sarah Nettinga, INDYCAR Entertainment and Mike Meadows of New Wave Entertainment. Tim Pastore, 3net’s Vice President of Development and Production, will serve as the network’s Executive Producer.

*Denotes working title

About 3net
3net, the joint venture of Sony Corporation, Discovery Communications and IMAX Corporation brings together three of the world’s leading media, technology and entertainment companies to provide the only fully programmed, 24/7 3D network to U.S. television audiences. The three partners deliver an extraordinary collection of award-winning 3D content, technology and production expertise, television distribution and operational strength to the project, with a mission to bring viewers the highest quality and most immersive in-home 3D viewing experience possible. The channel will feature the most extensive library of 3D content in the world by the end of 2011, featuring genres that are most appealing in 3D, including natural history, documentary, action/adventure, travel, history, culture, lifestyle and cuisine, concerts, movies, scripted series and more. For more information, please visit www.3net.com.

About INDYCAR Entertainment
Located in Santa Monica, California, INDYCAR Entertainment manages the rights to use INDYCAR, INDIANAPOLIS MOTOR SPEEDWAY and the INDY 500 around ancillary programming for both sports and entertainment related properties and is primarily focused on expanding the reach, awareness and engagement of INDYCAR fans through increased exposure in film and television programming, promotional partnerships with Hollywood, celebrity involvement in the sport and emerging media opportunities which include every opportunity that will put the consumer in command of their consumption of the sport from placement on digital channels, to social networking, blogs, forms, mobile marketing, mobile apps and frankly, any new device that is able to deliver content to our fans.