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An Post Irish Book Awards wins triple at the European Sponsorship Association Awards ceremony

February 27, 2020

The An Post Irish Book Awards has scooped three awards including the Grand Prix at the 2020 European Sponsorship Association Awards (ESA).

Demonstrating the diversity of the ESA Awards, the Grand Prix winner was a cultural sponsorship, with the An Post Irish Book Awards recognised by a panel of international experts as the prestigious ESA Sponsorship of the Year, while also winning ‘Best Newcomer (UK & Ireland)’ and ‘Arts and Culture Sponsorship’.Europe’s best and brightest sponsorship campaigns were recognised at the 13th annual ESA Awards ceremony, held this week in London. More than 400 sponsorship and sports marketing leaders came together to celebrate ESA’s mission to unite, inspire and grow the sponsorship industry. With prizes across 30 categories, the 2020 ESA Awards ceremony was the largest in the history of the ESA Awards.The An Post Irish Book Awards celebrate and promote Irish writing to the widest range of readers possible. Each year it brings together a huge community passionate about books – readers, authors, booksellers, publishers and librarians – to recognise the very best of Irish writing talent.

The initiative consists of a range of categories including Novel of the Year, Children’s, Cookery, Crime Fiction, Popular Fiction, Nonfiction, Sports, Irish Language, Short Story, Poetry and Teen and Young Adult. A one-hour highlight television programme featuring the An Post Irish Book Awards is broadcast on RTÉ One every year.

Alastair Giles, Executive Director, An Post Irish Book Awards, says:

“We were delighted that the sponsorship of the Irish Book Awards has been recognised in this way. The support the awards and the book trade in general have received from our new headline sponsors; An Post, has been spectacular over the last 18 months. We’ve been thrilled to be included in the planning for the activation campaign, created by their media agency; Core and creative agency; Ringers. It was doubly gratifying to have RTE; our official media partner, work in tandem with the campaign too. We are extremely grateful to be recognised as ‘European Sponsorship of the Year’ – a first for a cultural, rather than a sports event. Books are a hugely important artery of the cultural heart of Ireland and, this campaign has helped encourage more new users to visit bookshops and reconnect with the reading experience.”

Louise Cronje, Sponsorship Manager, An Post, says;“At An Post, our brand purpose is to act for the common good, to improve the quality of life in Irelandnow and for generations to come. With this in mind, An Post are proud sponsors of the Irish BookAwards since 2018, and have worked with the collaborative team to bring #ReadersWanted to life tohelp more Irish people fall in love with reading.”

“We are delighted that this work has been recognised by the European Sponsorship Association asoutstanding in this field across Europe.”

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