At our #B2BTalks event, we were joined by Mike Telem, VP Product Marketing at Marketo, Dana Poleg, VP Marketing at Kaltura, and Rafi Kretchmer, VP Marketing at Panaya, to discuss Account Based Marketing (ABM), its evolution throughout the years, and its contribution to the marketing field. Let’s start from the beginning. More

Selling IT products to healthcare systems is not an easy task. The infamous 12-24 months sales cycle is in full swing here, with multiple decisions makers and influencers involved, and competition fierce in some specific fields such as Electronic Health Records.

Could Account Based Marketing (ABM) shorten the sales cycle and improve business results for Healthcare IT marketers? More

Over the last few years Demand Generation has been the go-to strategy for B2B marketing. More recently though, Account Based Marketing (ABM) has created a buzz within the field and has been gaining traction as the marketing approach that should be used by marketing professionals. What is the difference between the two strategies? And with 2018 just around the corner, which should be used as part of your digital marketing B2B toolkit for next year?More

Account Based Marketing (ABM) is more than just a buzzword – in fact the folks at #FlipMyFunnel are calling it a revolution. As we scour the web for the best marketing content, we’re met with tons of articles discussing ABM, from best practices to the role video plays in ABM, and examples of kickass campaigns. Take a look at some of the best of what we’ve found. More