TeamFanShop Drives Official Online Store of San Francisco 49ers

JACKSONVILLE, FL August 18, 2011 – The San Francisco 49ers partner with TeamFanShop, Inc., a subsidiary of Fanatics, LLC, to power their official online store. The contract is a multi-year agreement that includes an upgraded e-commerce platform, marketing services, merchandising and inventory management, and a dedicated team of customer service professionals. The newly transformed site has features that will enhance the customer shopping experience, such as an expanded line of officially licensed 49ers merchandise, flat rate shipping, yearlong returns, and simple site navigation.

“Many companies provide e-commerce services, but TeamFanShop delivers a complete strategy that covers all facets of website design, merchandising, and marketing results,” stated Ali Towle, Director of Marketing for the San Francisco 49ers. “TeamFanShop takes inventory risk head-on with forecasting that accounts for every element of the site, past history, and team events that require quick response. There is no doubt in our minds that TeamFanShop will be there to meet the demand for team merchandise when our 49ers fans need it most.”

The upgraded Official Online Store of the San Francisco 49ers, http://shop49ers.com/, highlights the largest selection of in stock gear and apparel for every 49ers fan. The 49ers site features 2011 Reebok Sideline Gear, the Authentic Outfitter for the NFL, along with custom football jerseys where fans can choose any name and any number to go on their 49ers jersey. Men, women and kids clothing and gameday accessories are available including T-shirts, hats, polos, jewelry, toys and more.

49ers fans can also buy as many items as they like and take advantage of one low, flat rate for shipping. Along with exceptional shipping options, a 365-day return policy is implemented leaving fans with plenty of time to return any unwanted items. Customer service is at the forefront of the TeamFanShop mission statement, which means that 49ers fans are taken care of before, during and after every order is processed.

“Offering the 49ers concrete experience in online merchandising solutions is a privilege and we’re excited TeamFanShop was chosen to manage the official online shop,” commented Vice President of Sales and Marketing, Brian Swallow. “Following the lockout, the NFL season is in full swing and so are our e-commerce services. 49ers fans can be ready for tailgating with the latest selection of scarlet and gold gear while expecting order turnaround to be fast and trouble-free.”