Category Archives: Marketing Articles

Category Archives: Marketing Articles

The WeWork Manifesto: First, office space. Next, the world. The brash, ambitious founders of WeWork, a global network of shared office spaces, want nothing less than to transform the way we work, live and play. Source: Hotel Marketing The WeWork Manifesto: First, office space. Next, the world.

The parts of customer service that should never be automated The economics of service automation aren’t universally rosy, as current technology is functionally limited, requiring people to seek out in-person help in addition to using automated services. Source: Hotel Marketing The parts of customer service that should never be automated

Is Google Flights the OTA antidote? If Google Flights can successfully drive a higher volume of referrals while maintaining its attractive conversion rates, then they just may be able to deliver on that original metasearch “OTA antidote” promise. Source: Hotel Marketing Is Google Flights the OTA antidote?

Hotel executives sound off on industry’s new normal Given the prolonged period of positive revenue-per-available-room growth, record-setting hotel demand and a generally positive outlook on the U.S. economy, hoteliers continue to be optimistic about their business. Source: Hotel Marketing Hotel executives sound off on industry’s new normal