Thanks to our friends over at WordStream, we have this great infographic which explains the whole Google AdWords auction process. By they way, WordStream has some great AdWords tools , some of which are free. 2011 WordStream – a certified AdWords partner. Internet Advertising News & Notes SEO

Google’s social media marketing campaign surrounding Google Glass’s launch last week was a phenomenal success. Google promoted it heavily on social media and search, even going so far as to “buy” an AdSense ad for Glass’s Google Plus page. Use your built-in advantages, like Google putting its own listings on the top of search results. Highlights.

There’s no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+. It’s no surprise then that today on the Official Google Webmaster blog, Google shared some helpful tips on how to effectively optimize your website’s visual content and images to get found in Google’s Image Search. How Google Identifies and Indexes Images. You will after you read this simple tutorial!

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SAZBEAN

JULY 20, 2010

[Google] Google Basic Keyword Research Tools for Your Site

Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report. Google Webmaster Tools. Seeing all the keywords for which Google shows your site on search results may lead to some unexplored topic areas. Google AdWords Keyword Tool. Keywords. Adwords. Content strategy. Other Keyword Tools.

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SAZBEAN

AUGUST 17, 2010

[Google] 14 Ways to Spy On Your Competition

Google their company, brand and product names. Google any keywords associated with their company, your company and your industry. Use Google Trends to check stats on their site and then compare with others. Set up Google Alerts for competitor’s company, product and brand names to monitor for mentions. Competitive analysis is important to any business strategy.

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SAZBEAN

SEPTEMBER 24, 2010

[Google] How-to: Use Netvibes for Social Media Monitoring

Monitor mentions of your topic on various news services, including Google News, blogs, and Flickr. Check out the Google tab. Monitor searches of your topics using Google search for the web, video, bogs, news, images and books all in one place. Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard. button. Check out the News tab.

What’s even more amazing is that Google offers web analytics for free. While there are other analytics services—some that even offer more data—there might not be a better bang for your buck than Google. Here are three actionable insights found with Google Analytics. Google Analytics allows users to set up a 404 alert, sending a message to you if your website crashes. The post Three Actionable Insights from Google Analytics appeared first on Sazbean. For example, you can look up the language, country, and city of every visitor to your homepage.
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LeadFormix recently put together a study on the recent Google algorithm changes on their B2B clients. Their report is based on search traffic data and Google keyword position data gathered for some of their clients. They’ve found that: The change in Google’s algorithm generally has worked in favor of B2B companies. Google has rewarded websites that have relevant and useful content by improving their rankings in the search results. If you’re a B2B company, what changes have you seen in your Google traffic? You can view the full report here.
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Start by doing some searches with Google and Google’s Blog search. Check Your Own Data Take a look at Google Analytics and Google Webmaster Tools for your own sites and blogs. Also run them (and your list of other sites) through Google AdWords Keyword Tool (which you can use without an AdWords account) to find possible keywords (their suggestions can be very useful). Google also has a Search-based Keywords Tool which can give you some great suggestions too. So how do you go about finding the right keywords for your content (and to monitor)?
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Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). WordStream , provider of keyword tools for SEO and PPC, is making three of their advanced keyword tools available to add to any website for free. The Keyword Niche Finder, Keyword Grouper, and Keyword Tool can be added to a website via WordStream’s widget generator with customization options. Free Keyword Niche Finder. Powered by WordStream Internet Marketing Software.
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Matt Cutts (Google Spokesperson). Over the Labor Day weekend, I had the pleasure of working on my first website using the Genesis Framework from StudioPress. say pleasure because it happened to be my husband’s new photography site, and it was the first theme he’s chosen that didn’t lead me to using a string of obscenities that might actually shock people who regularly watch HBO. These led to the previously mentioned string of obscenities, but I digress. One thing I found very exciting about working on his site was that I got to know the Genesis Framework a bit better.
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