There’s no denying that QR codes are becoming increasingly popular. When they first made an appearance a few years back they were a bit of a novelty…but now it seems like you see them everywhere, from magazines to products to billboards. A couple years ago I was at Busch Gardens in Tampa and they were using a giant QR code to advertise one of their upcoming attractions. There are even companies that will put QR codes on tombstones so that the family of the deceased can write more than just a few words about their beloved family members.

As you can see…QR codes really are EVERYWHERE!

However, because they are everywhere, you’re going to have to work even harder in 2013 to get your QR codes noticed – to make sure they don’t just fade into the background.

I do have a few suggestions for you that should help get your QR codes noticed more easily.

One way to attract attention with your QR code is to place it in a location where people are going to be waiting. How long does it take you in the waiting room at your doctor’s office before you pull out your smart phone and start to play? Or what about the lines at an amusement park? Anywhere people are standing around waiting, trying to entertain themselves, is a great time to throw a QR code at them because they’re going to be far less distracted than they are at other times during the day.

Another idea is to consider putting your QR code inside an image. Whether it’s your company’s logo, an image of one of your products, or something else related to your business, placing a QR code inside an image is a great way to catch the customer’s attention.

If you want to get REALLY creative you could take this a step further and actually use a video to animate the inactive object or picture the QR code is placed upon. This would require you to create a video that would pop up of the object, and when you place the smart phone on the image, the image itself becomes animated.

Want to see this in action? Click on the Youtube link below to see how this worked when a tattoo artist in Paris used a QR code and a video to animate his customer’s tattoo.

Anyway, that’s all for today guys. Have a great weekend and I’ll see you next week.

Spotlight Posts

In the print-world, the way you create and save your logo, custom label design or other artwork is everything. So if you think that a) CMYK is some strange texting lingo, b) you have to stab your artwork to get...

Weddings are expensive. Period. One way you can save money, however, is by using custom wedding labels to personalize less expensive wedding favors. You can have them printed with the names or monogram as well as the date of the wedding. At LabelValue.com, we are able to offer you a variety of creative ideas for personalizing your wedding souvenirs, without breaking your budget! Just check out these great examples of ways to save.

In the print world, the standard unit of measurement is the point (pt). If you're not a graphic artist, you're probably most familiar with point size from your high school or college days. Most instructors gave writing assignments with the...

Coming up with unique ideas to ask your friends to be in your wedding has always been more of a trend among brides-to-be, and one that has taken off since Pinterest now provides a wealth of ideas. One idea brides frequently use is to purchase custom wine bottle labels and present the bottle to each female. But what about the guys? Just because they want to avoid asking their friends in a “cute” way doesn’t mean there aren’t plenty of fun, unique ways to ask your potential groomsmen to be in your wedding...

CrossFit trainer Amy Cazin had no idea when she created her own all natural deodorant for her children that her business would take off the way it did. She didn’t want her daughter spraying or rubbing chemicals onto her body...