Category: Content Strategy

Disclaimer: This blog post is hyper focused on tech communities and may not be relevant to communities in other industries. Continuing the learnings from LavaCon, I wanted to write about another interesting question that came up during the workshop in Portland last year. Protecting trade secrets and your product’s “secret sauce” in ingredient level content? Read more about LavaCon 2017: Content Security Clearance[…]

In November 2017 I attended LavaCon in Portland. If you are not familiar with LavaCon, check them out here. It is one of the best content marketing conferences in North America, with active and participating attendees. A highlight in the circus of conference speaking. In 2017 I gave a presentation about “Knowledge Freedom: Break Read more about LavaCon 2017: Content Turf Wars[…]

In a recent webinar Laurel and I shared our proven tips and tricks for breaking through work and content silos. If you missed the webinar, fret not, here is a free on-demand recording. During this presentation we covered a lot of topics from conceptualizing a unified content strategy to finding the right teams and champions Read more about Breaking Through Content Silos: Your Questions Answered[…]

In a world where we are always online, using multiple devices at once, we consume information in a different way. How often have you been watching Netflix on your tablet or laptop while using your phone to check email and social media. If you are blushing right now… you are spot on! This blog Read more about Augment your corporate content on-demand[…]

Prior to presenting, Content Potluck: Bringing Everyone to the Community Table (during the Virtual Summit on Advanced Practices in Technical Communication) we authored a quick-read blog post in which we defined content potluck and outlined how to find champions in your organization to move a project forward. Today, we follow up on that effort. We provide tips for diversifying Read more about Diversifying Content Strategy to Improve Customer Engagement[…]

I spent the last few weeks traveling to conferences to spread the word about the concept of Content Potluck. If you are visiting my website then you already know what it stands for. If you are new, let’s just say it explores the concept of content strategy as a team sport for your community. I Read more about Community is a team sport[…]

Gone are the days when customers want to hear from one, authoritative voice in “official” documentation. They want a community content potluck. Our workforce is evolving, populated with decision-makers who grew up online. They also want to feel connected to the content they consume. These facts make it important to offer different experiences, ideas, and real-world Read more about Everyone to the Table[…]