The PBEye

Welcome, Greenberg Traurig, to the Law Firm Pro Bono Challenge®

The Law Firm Pro Bono Project is pleased to announce a new signatory to the Law Firm Pro Bono Challenge® initiative. We are excited to welcome Greenberg Traurig*† whose attorneys and staff have shown a strong dedication to pro bono work by providing a range of meaningful legal services to those in need.

Since 1993, the Challenge, an initiative of PBI’s Law Firm Project, has served as a guidepost to assist major law firms in increasing their commitment to pro bono legal services. The Challenge principles are designed to offer institutional support and maximize the efficacy of law firm pro bono programs. The Challenge definition of pro bono has become an industry standard, utilized not only by major law firms but by the legal media in reporting the pro bono contributions of large law firms.

We encourage firms to use their status as signatories as a rallying cry and a point of pride and distinction. Publicize your participation and your pledge of pro bono service inside and outside the firm, to your clients, and to the public interest groups with whom you work. Making a public commitment to the Challenge heightens awareness of pro bono at the firm, increases attorney participation, engages firm leadership, and sets clear and shared goals for success. We also invite firms to renew their Challenge commitments at any time: whether you are undergoing a merger or other structural changes; whether you would like to increase your Challenge goal from 3 to 5 percent of billable hours; or whether you’d like to gain the momentum of publicly re-affirming your institutional commitment to pro bono.

For firms that have not yet joined because of a concern that they cannot meet the Challenge goals, we encourage you to enroll and use this proven tool to advance pro bono at your firm. There is no downside as we do not publish disaggregated statistics, nor do we in any way identify individual firms as having met or not met their Challenge goal. Rather, we work closely with Challenge Signatories to provide individual consultative services and support to help them improve their pro bono performance.

By joining the Challenge, your firm can institutionalize its firm-wide commitment to providing pro bono legal services to low-income and disadvantaged individuals and the organizations that serve them. To learn how your firm can become a leader in law firm pro bono, please contact us.

Coming Soon: We are busy preparing our report on the 2016 pro bono performance of Challenge Signatories, which will provide an evidenced-based picture of the law firm pro bono landscape. To view the 2015 Challenge Report, click here.