When you are doing Atlanta search engine optimization, content is everything. That is to say, Google puts high value on relevant, valid content and will only show results that are likely to satisfy what a person is searching for. When people look for information or reviews on a product, they want to see content that will help them reach their goal. And, with the increased need for optimized keyword results, the world of SEO has been drastically changed over the last ten years. As the numbers of websites has drastically increased, search engine are stuck with the burden to determine which websites rank best for relevancy to a keyword. Search engines, like Google, achieve this calculation by looking at content throughout the web space and evaluating which content is the most important to the potential search requested. Therefore, article writing has become a key factor for SEO professionals who are trying to optimize a website page for one specific keyword.

Articles are written differently in three ways.

1. It is a different audience. In years gone by, articles represented a way for internet users to learn about a specific subject. Many times, they were informative, somewhat formal and they covered broad topics that might interest a general reader. The style was similar to that of magazines and newspapers. However, as the needs of consumers changed, so did article writing. Articles today are far from the long, broad topic articles of a few years ago. In fact, Google is less interested in those types of articles because they offer less relevancy for a specific keyword string. Through extensive research, Google has found that shorter, one topic articles written in a casual tone offer the best relevancy.

2. The Demands have changed considerably. Demands have changed the way articles need to be written for SEO purposes. Now, you cannot just write about whatever comes to mind, post it to several websites and call it a day. Google is smart enough to catch you when you try to duplicate content. In other words, if you post 100 articles of the same content, only one will be considered original. The others will be considered syndicated and will add value to the original. Therefore, to become an effective SEO article writer, you cannot produce just one article. Google likes fresh, unique content. There is a strategy to writing effective article. It is more an art than a science. Once you have become proficient at article writing, you are halfway there to becoming a professional search engine optimizer.

3. The technology is different. The advent of new algorithms in search engines, particularly Google, has changed the way articles are written. With countless improvements over the years, Google seems to have developed the ability to read the content on a website. Rather than just determining the number of words in an article, and determining the subject matter by the number of times a specific keyword is repeated, Google algorithms look at the whole body of work as a whole. Google is now looking for websites that are able to hold their visitors for a longer period of time and paying close attention to articles with a natural approach to language. So, the longer you stay on an article page, the longer you are spending to read the content, and therefore, the more interesting and valuable the content must be.
So, if you are already reading this article all the way to the end, that is a good signal to Google. I set out to write this article with the intention of adding some value to the web. I wrote to educate and inform you on the history of article writing and how it has changed so that you could write better Atlanta search engine optimization articles.

All things considered, for better Atlanta search engine optimization results, you need to write your articles differently. Since Google invests so much time getting the most relevant results to searchers, you need to invest the time to learn how Google is interpreting your content writing. Keep it casual, unique and interesting for the best payoff.

Writers Resource: ALG is an Atlanta search engine optimization SEO firm specializing in branding for companies through website design, development, and SEO search engine optimization. ALG has built advanced websites for clients of all sizes, from online brochures to powerful e-commerce solutions. As an interactive Atlanta SEO agency, ALG is on the cutting edge of technology and marketing, with a strong focus on branding design, development and social media.

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