A museum of modern advertising as a window into consumer culture

Mali-BOO!

Do yourself a favor, and don’t watch this commercial. Don’t click play.

I liked these radio hosts for a very brief period of time. I think they’re fun and a great fit with the Malibu brand. But anyone who makes a TV ad with an airhorn in it probably doesn’t watch TV. I don’t care how attention-grabbing it is, obnoxiousness is not something you want people to associate with your brand.