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We would like to share with you the experience we have been gaining with the mobile app Welo, an editorial tool that focuses on television contents and that allows journalists to get real- time TV clips. It’s has been demonstrated the Video On Demand is an innovation area inside mass media all over the world. We are going to share which are the main innovations and consumer habits that our media have given to the Welo technology.

expectedOutcome To contribute to the conversation about the use of video in digital environments. How to solve a business model problem between publishers and content creators? The clip as an editorial tool