While Univ. of Hawaii ticket revenues “drop and TV rights payments are stagnant," the school's athletic department is experiencing an 11.8% rise in "corporate partner funding,” according to Ferd Lewis of the HONOLULU STAR-ADVERTISER. For the current fiscal year ending June 30, UH said that it will take in a record $4.26M in "cash and trade from 77 participants in its 13-year-old corporate partner program.” UH said that the $2.37M in cash and $1.88M in trade “are up $83,638 and $366,275, respectively, from the previous year.” In addition, sponsors have “provided more than $200,000 in giveaways at UH events.” The department began its corporate partner program for the ‘00-01 school year, when sports agent Leigh Steinberg's firm “took over marketing.” UH “went in-house” in ‘03-04, after Herman Frazier took over as AD (HONOLULU STAR-ADVERTISER, 3/17).