A new limited editionFerrari, specifically designed for the brand’s North American customers, will be unveiled when the supercar company officially celebrates its 60th year of business in the USA.

“To celebrate 60th years in the USA, we have developed a special car of which just 10 examples will be built, in addition to planning a major event in Los Angeles to bring together all our American clients and collectors and a charity initiative,” said Luca di Montezemolo of Ferrari.

The Beverly Hills City Hall was bathed in Rosso with the emblem of the Prancing Horse displayed in grandeur on the building’s façade. Mayor Lili Bosse opened the evening with a proclamation declaring the commencement of the festivities for Ferrari’s 60thanniversary in Beverly Hills. The event was presided over by John Elkann, Chairman of FCA, Sergio Marchionne, CEO of FCA and Chairman, Amedeo Felisa, CEO, and Piero Ferrari, Vice Chairman.

The 458 Speciale A wasn’t the only Prancing Horse on display. In honor of the Ferrari’s era in the USA, the limited edition F60 America was unveiled to private guests of the black-tie event.

Also, there’s a good chance that ownership of the $3.2 million model will be by invitation or qualification only. When the brandlaunched the Enzo hypercar in 2006, potential customers couldn’t put their names down for one unless they had also previously owned a F40 and F50.

The car will make its official debut in October as part of “Race through the Decades – 19545-2014,” a special event Ferrari North America is hosting on Rodeo Drive, Beverly Hills, California which will include a display of 60 of the most important cars in history.