#ShopIrvine and Discover New and Familiar Favorites

Tuesday, December 04, 2018

With the holiday season in full swing, shopping and dining activity is, too. The #ShopIrvine initiative reminds Irvine residents that their sales tax dollars support programs that benefit all of the city’s citizens.

“As a resident of Irvine, it makes sense to shop and dine here because tax dollars generated go toward our many fine services such as education, infrastructure, parks and open spaces, and police, which help to keep Irvine’s status as the safest big city in America,” said Bryan Starr, president and CEO, Greater Irvine Chamber.

It’s not just the holiday season that makes the timing of the #ShopIrvine initiative ideal. Recently completed renovations at two of Irvine’s most popular and picturesque shopping centers – Irvine Spectrum Center and Woodbridge Village Center – are primed to add significant value to shopping and dining in Irvine.

Irvine Spectrum Center, which draws more than 18 million people each year for dining, shopping, entertainment, and family fun, has increased its attractiveness by renovating the former Macy’s site as part of a $200 million upgrade. Nearby Woodbridge Village Center, framed against one of Irvine’s iconic lakes, has opened up a promenade for the senses as part of a $30 million renovation to make its idyllic location even more appealing. And Diamond Jamboree offers international shopping and dining experiences.

These Irvine destinations continue to evolve, providing shoppers with eclectic options that remain at the pinnacle of style, relevance, and ambiance.

“One component of the Irvine Master Plan is the city’s retail centers,” Starr said. “Living up to its reputation as a city of innovation, Irvine has positioned itself ahead of the curve in reinventing retail centers by focusing on the consumer experience and entertainment.”

The Greater Irvine Chamber is supporting the City of Irvine in their effort to promote the multi-year #ShopIrvine initiative.