Cher Lloyd heads to U.S. for high-profile performance on the Today show

Cher Lloyd shrugs off urine bottle festival humiliation as she heads to the U.S. for crucial performance

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UPDATED:

22:17 GMT, 28 August 2012

She was the subject of a humiliating on-stage violation when a reveller threw a bottle of urine at her as she performed at the V Festival.

But Cher Lloyd appeared to have shrugged off her recent setback as she headed out to the U.S. ahead of a crucial performance on American prime time television.

Walking hand-in-hand with her fiance Craig Monk, Cher looked happy and relaxed as the pair strolled through Heathrow airport.

Stateside: The singer looked happy and relaxed as she walked hand-in-hand with her fiance Craig Monk at Heathrow airport

Wearing a monochrome print dress and black boots, the singer looked as though she had put the unpleasant events of last weekend behind her

Wearing a monochrome print dress and black boots – teamed with dark sunglasses, a red satchel and her signature bowler hat – the singer looked as though she had put the unpleasant events of last weekend behind her.

The singer was thought to be flying from Heathrow to the U.S. ahead of her appearance on the Today show, NBC's prime time morning staple.

The show, which is watched by millions of Americans, is thought to be a crucial performance in the singer's quest to capture the American market.

Cher has been making her mark in the U.S. in recent weeks – and the American public has, so far, welcomed the star's brand of edgy pop.

The 18-year-old singer recently performed at a party hosted by Teen Vogue in LA and thousands of fans camped out in New York in the hope of catching a glimpse of the petite brunette as she prepared to perform at the Roosevelt Field Mall.

Cher is currently making promotional appearances in America ahead of releasing her debut album, Sticks + Stones, in the US on September 18 – ten months following its UK release date.

The young singer is heading out to the U.S. to for a high profile appearance on the Today show

Upset: Cher Lloyd walks off stage after bottles were thrown at her at the V Festival in Chelmsford, Essex

Just last weekend, the former X Factor contestant walked off the stage in disgust after a reveller threw a bottle of urine at her during her set at the V Festival.

The teenage singer was only into her second song at the Chelmsford, Essex, festival when the incident occurred.

Clearly upset, the 19-year-old fled the stage to compose herself, but decided to return and resume her performance.

Cher's management advised her to halt the gig for her safety, but she was determined not to disappoint those in the crowd who did want to see her.

When she came back, she told the crowd at Hylands Park: 'It's hard enough being up here, but it's not nice having bottles of p**s chucked at you.'

However, after more bottles were thrown, it was decided to end her set early.

She later took to her Twitter page to write: 'Thank you so much for all the nice messages, shame that a couple of people had to ruin it, unfortunately a glass bottle got thrown at me on stage.Tomorrow is another day,big love to my brats!!! Xx.'

Putting it behind her: The 19-year-old appeared to have moved on from the urine-throwing incident

Since shooting to stardom on The X Factor in 2010, Cher has had a rocky experience with fame.

Many critics thought she shouldn't have been put through judges' houses after she broke down during her audition in front of Cheryl Cole and Will.i.am.

Despite the mixed reception to the young singer, she ended up in fourth place in the series, which was eventually won by Matt Cardle.

She has admitted being the recipient of cyber-bullying, even talking about her experiences on Panorama earlier this year.

The Malvern, Worcestershire-native said on the show: 'I must get at least ten tweets a day saying I'm a dirty pikey. I think they know it's going to get to me, or because they know they can.

'There have been many times when I've cried myself to sleep. I'm very scared because I like to think people think I'm strong, because if they don't, then they might not think I can do it… Some days I wish that people would leave me alone for a bit and for there to be a hole to suck me in.'