Category Archives: smartphones

Honor is Huawei’s youth/consumer smartphone brand and deserves its reputation for putting out smartphones with compelling features for their price. Just released in the UK is the Honor 7x, a mid-range phone whose most striking features are a 5.93" 2160×1080 (18:9) display and dual-lens camera.

I came to respect the Honor brand when I tried the Honor 8, a gorgeous translucent blue device which at the time seemed to provide all the best features of Huawei’s premium phone at a lower price. The Honor 8 is 18 months old now, but still on sale for around £70 more than a 7x (there is also an Honor 9 which I have not tried). The 5.2" 1920 x 1080 screen happens to be the perfect size for my hands.

What about the new 7x though?

The 7x feels solid and well-made though unexciting in appearance. The smooth rear of the matt metal case is broken only by the fingerprint reader and dual camera lenses and flash. On the front there is the phone speaker and front-facing camera at the top of the screen, media speaker, microphone, headset socket and Micro-B USB along the bottom edge. The larger than average screen does make for a phone that is less comfortable to hold than a smaller device, but that is the trade-off you make.

The Kirin 659 processor has 8 ARM Cortex-A53 cores, comprised of 4 high-speed 2.38 GHz cores and 4 power-saving 1.7 GHz cores. SoC (System on a Chip) also includes an ARM Mali-T830 graphics processing unit. This is a mid-range processor which is fine for everyday use but not a powerhouse. Benchmark performance is around 15% better than Samsung’s Exynos 7 Octa 7870, found in the Galaxy A3, for example.

PC Mark came up with a score of 4930, a little behind the older Honor 8 at 5799.

The screen resolution at 2160 x 1080 is impressive, though I found it a little dull on the default automatic brightness settings.

Music audio quality is great on headphones or high quality earbuds, but poor using the built-in loudspeaker – usually not important, but I have heard much better.

Where this phone shines is in photography. The dual lens is now well proven technology from Huawei/Honor and does make a difference, enabling better focusing and sharper images. If you enable the wide aperture in the camera, you can refocus pictures after the event, a magical feature.

If you swipe from the left in the camera app, you can select between a dozen or so modes, including Photo, Pro Photo, video, panorama, time-lapse, effects and more. Selecting Pro Photo enables controls for metering (determines how the camera calculates the exposure), ISO, shutter speed, exposure compensation (affects brightness) and focus mode.

If you swipe from the right, you can access settings including photo resolution (default is 4608 x 3456), storage location, GPS tagging, object tracking and more. There is no option for RAW images though.

Along the top of the camera screen are settings for flash, wide aperture, portrait mode, moving picture (records a short video when you take a picture), and front/rear camera enable.

There are also a couple of features aimed at selfies or group photos, where you want to be in the picture. If you enable audio control, the camera will take a picture when you say “Cheese”. If you enable gesture control (only works with the front camera), you can take a picture by raising your hand, triggering a countdown. I tried both features and they work.

How are the actual results though? Here is a snap taken with default settings on the 7x, though I’ve resized the image for this blog:

and here it is again on the Honor 8:

Personally I think the colours are a bit more natural on the Honor 8 but there is not much between them. I was also impressed with the detail when zoomed in. In the hands of an expert you could take excellent pictures with this, and those of us taking quick snaps will be happy too.

Likes, dislikes and conclusion

For 25% of the price of Apple’s latest iPhone, you get a solid and capable device with above average photographic capability and a high resolution display. I also like the fact that the fingerprint reader is on the rear, even though this is against the recent trend. This makes it easy to pick up and unlock the phone with one hand, with no need for face recognition.

Still, while I would be happy to recommend the phone, I do not love it. The design is plain and functional, rather out of keeping with Honor’s “for the brave” slogan. No NFC is a negative, and it is a shame Honor has provided the old micro USB instead of USB C as on the premium models.

These are minor nitpicks though and I cannot fault it for value or essential features.

This morning I attended Nokia’s press breakfast here in Berlin, where the main product on show is the Nokia 8 smartphone. It is not quite a new launch – there was an event in London a couple of weeks ago – but it was my first look at HMD’s first flagship device.

HMD Global Oy was founded in May 2016 as a new company to exploit the Nokia smartphone brand. The company is “owned by Smart Connect LP, a private equity fund managed by Jean-Francois Baril, a former Nokia executive, as well as by HMD management,” according to the press release at the time. Based in Finland, the new company acquired the right to use the Nokia trademark on smartphones as well as “design rights relating to Microsoft’s Feature Phone Business” (what feature phone business, you may ask).

HMD made the decision to market a pure Google form of Android. I find it intriguing that a Nokia-branded smartphone was once powered by Symbian, then became a Windows device, and now has Google deeply embedded. The two companies are now “joined at the hip,” according to an HMD spokesperson this morning. Though it is a rather unequal relationship, with HMD having fewer than 500 employees and relying on outsourcing for much of its business.

A UK release of the Nokia 8, together with operator deals, will be announced on September 6th, I was told. The unsubsidised price might be around £600 (or Euros, the currencies being of nearly equal value in these Brexit days).

So why might you want one? Well, it is a decent phone, based on an 8-core Qualcomm Snapdragon 835 chipset, 2560 x 1440 display, 4GB RAM, 64GB storage, up to 256GB MicroSD, fingerprint reader and so on.

There are a couple of special features. The most obvious is that both front and rear 13MP cameras can be used simultaneously, enabling what Nokia inevitably calls “bothies”.

Is this a feature worth having? It is problematic, partly because taking good selfies is difficult without a selfie stick which most of the time you do not have with you, and partly because the view behind you is typically less interesting than the view you are trying to photograph.

I am not sure whether this matters though. It is a distinctive feature, and in a crowded market this is important.

I am more interested in another feature, called OZO audio. OZO is a professional cinema camera made by Nokia and the system in the phone is based on OZO surround sound algorithms. The phone has three microphones, and using OZO you can apparently capture a simulated surround effect even though the output is two-channel.

Although it seems counter-intuitive, I do believe in the possibilities of simulated surround sound; after all, we only have two ears. OZO works in conjunction with the phone’s video camera so you can capture more atmospheric audio. The demo was impressive but this is something I will need to try for myself before forming a judgement.

The other aspect of the Nokia 8 which is attractive is the company’s attitude towards Android modifications and bundled apps. Essentially, you get Android as designed by Google, plus Google apps and not much else. Operators will not be able to bundle additional apps, I was told (though I am not sure I believe it).

While I do not like the way Google constantly gathers data from users of its software, I do think that if you are going to run Android, you might was well run it as designed, rather than with additional and often substandard “enhancements”.

I hope to do a full review and will look carefully at the audio performance then.

Forget all that though; the big issue with these gadgets is the battery life, which is “up to two days”. Whenever I have tried a wearable, the battery life problem is always why I abandon it. I realise you just have to get into the habit of charging it every night, but I am not used to this in a watch. A further problem with the ZenWatch is that you need the special charger with you at all times, since it has an unique charging connector:

What about smartphones though, these took off despite their short battery life. The reason was that they added a lot of value. Email, maps, then Facebook and Twitter on the go. And if it ran out of power, at least you still had a watch.

The battery life question then is bound up with the question about how much value the smartwatch adds. There is fitness tracking, there is the convenience of glancing at your wrist rather than pulling out a smartphone to check an email or text message, there is turn by turn directions. Enough?

For me, not yet. At the same time, technology always gets smaller and more convenient. No doubt today’s smartphones will look bulky and inconvenient in 10 years time, and it may well be that the future personal communications device looks more like a smartwatch than a smartphone. You can’t beat the convenience of of something on your wrist, rather than something you carry in a bag or pocket.

That presumes, though, that either smartwatches get smart enough to replace rather than complement your phone, or that some other compelling feature turns up that will make them a must-have.

I’m typing this as the Samsung Gear 3 event is about to begin. Vendors are keen to make this work. Come on Samsung, wow me.

The battery life question then is really another question. Are smartwatches sufficiently compelling that

Margins on smartphones are thin, which is why we regularly hear commentary about how only Apple and Samsung are making any money from them. Vendors therefore look for other ways to monetize their business, though it is never easy, and there are plenty of examples of failed music stores and other premium services. Google can always make money, through Play Store revenue, ads served via Search, and monetizing the data it collects. But what of the smartphone vendors?

One obvious strategy is to pre-install applications, for which the app developer may pay. I say may because without inside knowledge its impossible to tell whether the Facebook app, for example, is pre-installed as a benefit to customers or because Facebook has paid something. Most users would probably install the Facebook app anyway; but fewer would install the Opera web browser, to take another example, so common sense says that if you find Opera pre-installed, it is more likely than Facebook to have paid for the privilege.

On Windows PCs, which also suffer from low margins, the pressure on manufacturers to make money from pre-installed applications has had a dire affect, significantly reducing the appeal of the product. At worst, you can pay good money for a PC, turn it on for the first time, and be greeted by a flurry of dialogs inviting you to install this or subscribe to that, along with warnings that your new purchase is “not protected”. Apple has never allowed this of course, which is one of the attractions of Macs. Another consequence was that Microsoft introduced its own brand of PC, Surface, and opened stores selling “signature” editions of PCs on which most of the foistware is absent.

The situation on Android should never be as bad. The operating system has a modern design, which means that applications are isolated and cannot cause as much damage as on Windows. If an application that you do not want is installed, it is easy to remove.

Even so, pre-installed apps on Android do introduce clutter and confusion, especially when combined with the constant requests for various types of permission which characterise the initial setup experience. I imagine that many users simply agree to everything, since the consequences of denying permission are rarely clear, and most want their new device to “just work.”

Sweetlabs is a company which specialises in monetizing app installs on Windows as well as Android. On Windows it is best known for the Pokki app store. Sweetlabs does not always present its brand overtly to users. Users are not its customers after all; its customers are app developers and smartphone vendors.

I reviewed a smartphone recently, and soon after switching on for the first time, I saw a notification inviting me to “Complete device setup” and to “Allow App Services to push messages to the n…” (I am still not sure what is the cut-off word):

If you tap this notification an app installer opens, presenting a small selection of apps categorised as either “Essentials” or “Entertainment”. You are meant to select the apps you want and then tap Finish to have those apps install, agreeing the terms and conditions as you do. Once you tap Finish, the notification disappears, though I noticed that the Sweetlabs service continues to run in the background:

My understanding is that the service continues to run because at some future date more apps may become available. The Sweetlabs site talks about promoting apps through “multiple customer-facing touchpoints, including white-label apps and widgets that integrate into the out-of-box experience and persist through the lifetime of the device.” This can include a Featured Apps widget on the home screen that recommends apps “over the lifetime of the device.”

Is this a good or bad thing? The answer is nuanced. I dislike the way the notification implies that these optional app install are part of device setup; it is not, it is a marketing app. You can get all these apps through the official Play Store and App Services is consuming unnecessary system resources.

On the other hand, if you accept that pre-installing apps is inevitable given the low margins in this business, the Sweetlabs approach has advantages. Instead of simply dumping a bunch of unwanted apps on your device, you can choose which ones you want, if any. Therefore the company promotes itself as a better approach, even presenting itself as a fix for crapware. My review device had pre-installed apps on it as well, though, so it is more a case of putting up with both.

From the perspective of app developers, any service that helps get your app noticed in a beyond-crowded market is a significant benefit. Sweetlabs also offers an app analytics service focused on who is installing your app.

I wrote this post because I did not find much information about App Services when I searched for it after seeing the notification on my review device. If you are wondering whether you need it on your device, the answer is no; it does nothing essential, it is a vehicle for promoting apps, and you can safely disable or remove it. I recommend installing apps from the Play Store instead, where you can see user reviews and other information. It is not really evil though; it may have reduced the price of your smartphone as well as providing app developers another way to get their products noticed.

I’m just back from Paris and the European launch of the Honor 8 smartphone.

Honor is wholly owned by Huawei though the relationship between the two businesses is a tad opaque. I’ve been told that Honor is run as a separate business focusing on a young internet-oriented market, though there is shared technology (it would be crazy not to). The Honor 8 represents a significant strategy shift in that it is a relatively high-end phone, whereas previous devices have been mid-range or lower.

One of the first things you notice about the Honor 8 though is its similarity to the Huawei P9, launched in Europe in April 2016, is obvious. That is no bad thing, since the P9 is excellent and the Honor 8 cheaper, but the business strategy is a bit of a puzzle. Honor says its phone is targeting a different market, and it is true that the shiny glass body of the Honor 8, in a pleasing blue shade on my review unit, is jauntier than the grey metallic finish of the P9. The P9 is also a fraction slimmer. Yet the devices are far more alike than different, and I would happily pull out the Honor 8 at a business meeting. The Honor 8 also benefits from a few extra features, like the rear smart key.

The P9 has the benefit of Leica branding and shared technology for its camera. An Honor/Huawei PR person told me that this is a software-only distinction and that if you look at the hardware sensors the two phones are very similar. Should photographers therefore get the P9? Possibly, though for a casual snapper like myself I have not noticed a big advantage. See below for some comparative snaps.

The Honor 8 (left) and the Huawei P9 (right).

To get a bit of context, the Honor 8 is being launched at €399 with 4GB RAM and 32 GB storage, or €449 with 4GB RAM and 64GB storage (inc VAT). That should equate to around £345 and £390 in the UK. The P9 was launched at £449 for 3GB RAM and 32GB storage, substantially more, though as ever real-world prices vary, and in practice a P9 today will likely cost only a little more than an Honor 8 if you shop around. The 8-core Kirin processor is the same, and the screen is the same resolution at 1920 x 1080. Both models also feature a dual-lens 12MP rear camera, 8MP front lens, and a rear fingerprint reader.

Out of the box

The Honor 8 immediately impressed me as a nicely packaged device. You get headset, charger, USB C cable, SIM removal tool, quick start guide (not much use but does have a diagram showing exactly where to insert dual Nano-SIMs and microSD card) and a couple of stickers for good measure. I am not a fan of the headset which lacks any ear-bud gels so it not secure or comfortable for me, but tastes vary.

The glass body is attractive though shiny and easy to smear. Honor can supply a simple transparent case – more a tray than a case – which will offer a little protection, but most users will want something more.

Switch on and there is the usual Android palaver and confusion over permissions. Here I did notice something I dislike. I got a notification saying I should “complete device setup” and “Allow App Services to push messages”:

Rather than tapping Allow, I tapped the notification and found an app installer and an invitation to “Choose the apps that come with your phone”. I tapped to see the EULA (End User License Agreement) and found it was a Sweetlabs app that “facilitates the recommendation, download and installation of third party apps.”

This is horrible; it is deceptive in that it is presented as part of system setup and performs no useful function since you can easily install apps from the Google Play store; at least one of the apps offered by Sweetlabs (Twitter) was actually already installed. My opinion of which apps are “Essential” differs from that of Sweetlabs:

I did not agree the Terms and Conditions. We have seen this kind of thing before, on Windows, and it is damaging to the user experience. History may repeat with Android.

Other than that, setup was straightforward.

Things to like

Fortunately, there is plenty to like. As on the P9, the fingerprint reader on the back is excellent; in fact, I like this feature so much that I sometimes absent mindedly tap the back of other phones and expect them to unlock for me. On the Honor 8 though, it is even better, since the fingerprint reader is also a “Smart key” which you can configure to open an app or take an action such as starting a voice recording or opening the camera. You can configure up to three shortcuts, for press, double press, press and hold.

Another neat feature, also not on the P9, is the Smart Controller. This is a universal infra-red controller app and it seems rather good. I pointed it at a Samsung TV and after trying a few functions it declared a “best match” and seems to work fine.

The camera

The camera is a key selling point for the Honor 8. One lens is RGB, the other monochrome, auto-focus is better with two lenses, and the ISP (Image Signal Processor) takes advantage by recording extra detail. There is also a great feature called Wide Aperture which lets you adjust the focus after the event.

When the camera app is open you can swipe from the left to select a mode. There are 16 modes:

After just one day with the device I have not tried all the modes, but did take a look at Pro Photo which gives you control over the metering mode, ISO sensitivity, shutter speed, exposure compensation, focus mode (automatic or manual), and white balance.

These same controls are on the P9 though with a slightly different UI and this causes me to wonder exactly what is the Leica contribution that is on the P9 but not the Honor 8. There are a few extra settings on the P9 if you swipe in from the right, including film mode, RAW mode and a Leica watermark option.

How is the camera in use? I took some snaps and was pleased with the results. I also tried taking a similar picture on the Honor 8 and the P9, and comparing the results:

A Paris landmark (P9 left, Honor 8 right)

You can’t tell much from the full view, especially since I’ve resized the images for this post, so here is a detail from the above:

Detail view (P9 left, Honor 8 right)

Much difference? Please do not draw conclusions from one snap but these support my impression that the Leica-enhanced P9 takes slightly sharper pictures than the Honor 8, but that a casual user would be happy with either.

Performance

The performance of the Honor 8 seems similar to that of the P9 which I reviewed here. The P9 features a Kirin 955 SoC versus the slightly older Kirin 950 in the Honor 8; the specs are similar. Both have 4 Cortex A72 cores, up to 2.5GHz in the Kirin 255 versus up to 2.3GHz in the Kirin 950. In each case, these are supplemented by 4 Cortex A53 cores at up to 1.8GHz and a quad-core Mali T880 MP4 GPU.

Geekbench 3, for example, reports 1703 single-core score and 6285 multi-core, one figure slightly worse, one slightly better than the P9. A run with PC mark came up with a Work Performance Score of 5799, below the P9 at 6387, with the difference mainly accounted for by a poor “Writing score”; other scores were slightly ahead of the P9, so something may be sub-optimal in the text handling and scrolling.

Conclusion

I do like this phone; it looks good, feels responsive, and comes with some distinctive features, including the superb fingerprint reader, dual lens rear camera, smart key and smart controller. It does not seem to me to be a young person’s phone particularly, and I can see some people choosing it over a P9 not only for its lower price but also for a couple of extra features. Photographers may slightly prefer the P9, which also has a fractionally slimmer body and a more elegant, understated appearance. In the general phone market, the Honor 8 is competitively priced and well featured; I expect it to do well.

I am in San Francisco so naturally I looked into the Apple Store to see the Watch.

The poor old Apple Store is stuck behind a crane and a lot of fencing but there was still a good crowd there.

There are watches behind glass, watches you can play with that are firmly attached to the counter, and watches in drawers which you can try on under the guidance of a rep, but which are disabled (the buttons do nothing).

A few observations.

It is a lot of fun. I found it easy to navigate using the main menu (a heap of icons, as you would expect), and zooming/tapping to explore.

There are two physical buttons, the crown and a pushbutton. The pushbutton only does two things (I was told by the rep), one press for the contacts app, press and hold for Apple Pay. Can you configure this? Apparently not.

The crown is a select button if you push it, zoom (or something app-specific) if you spin it, and Siri if you press and hold.

Most of the features are things you can already do with a smartphone, excepting the fitness sensors of course, but this is on your wrist and therefore handier.

Maps is useful; it might be worth it just for that.

Note that the watch is largely a remote for an iPhone. If you don’t have an iPhone (or it is out of charge) it is not much use. The rep thought it would still tell the time but wasn’t sure.

I tried on a couple of models, one the Sports with a cheapish strap ($400; the base model is $349), and another with a stainless steel band ($700). Both were comfortable and I was especially taken with the stainless steel edition.

There are plenty of things about the gadget that are annoying. The need for daily recharging is one, the dependence on an iPhone is another. However it is elegant and delightful so I imagine all will be forgiven, among the Apple community at least.

How do I buy one? Online only, I was told, and delivery maybe in July.

Microsoft CEO Satya Nadella stated last week that “We want to move from people needing Windows to choosing Windows to loving Windows. That is our bold goal with Windows.”

It is an understandable goal. Many users have discovered a better experience using a Mac than with Windows, for example, and they are reluctant to go back. I will not go into all the reasons; personally I find little difference in usability between Mac and Windows, but I do not question the evidence. There are numerous factors, including the damage done by OEMs bundling unwanted software with Windows, countless attacks from malware and adware, badly written applications, low quality hardware sold on price, and yes, problems with Windows itself that cause frustration.

There is more though. What about the interaction customers have with the company, which makes a difference to the emotional response to which Nadella refers? Again, Apple has an advantage here, since high margins enable exceptional customer service, but any company is capable of treating its customers with respect and consideration; it is just that not all of them do.

Now I will point Nadella to this huge thread on Microsoft’s own community forums. The discussion dates from September 10 2014 and the contributors are customers who own Windows Phone devices such as the Lumia 1020. They discovered that after updating their devices to Windows 8.1 they experienced intermittent freezes, where the phone stops responding and has to be cold booted by pressing an emergency button combination (volume down plus power). These, note, are critical customers for Microsoft since they are in the minority that have chosen Windows Phone and potentially form a group that can evangelise this so far moribund platform to others.

The thread starts with a huge effort by one user (“ArkEngel”) to document the problem and possible fixes. Users understand that these problems can be complex and that a fix may take some time. It seems clear that while not all devices are affected, there are a substantial number which worked fine with Windows Phone 8, but are now unreliable with Windows Phone 8.1. A system freeze is particularly problematic in a phone, since you may not realise it has happened, and until you do, no calls are received, no alerts or reminders fire, and so on, so these customers are anxious to find a solution.

Following the initial complaint, more users report similar issues. Nobody from Microsoft comments. When customers go through normal support channels, they often find that the phone is reset to factory defaults, but this does not fix the problem, leading to multiple returns.

Still no official comment. Then there is an intervention … by Microsoft’s Brian Harry on the developer side. He is nothing to do with the phone team, but on 27 October receives this comment on his official blog:

Brian, sorry to hijack you blog again, but you are the only person in MS who seems to care about customers. Can you please advise whoever in MS is responsible for WP8.1 and make them aware of the “freeze” bug that MANY users are reporting (31 pages on the forum below). There has been NO feedback from MS whatsoever in the months that this has been ongoing and it is obviously affecting many users (myself included). If “cloud first, mobile first” is to be a success, you better make the bl00dy OS work properly. Thanks

Harry promises to raise the issue internally. On 12 Nov still nothing, but a reminder is posted on Harry’s blog and he says:

Nag mail sent. Sorry for no update.

This (I assume) prompts a post from Microsoft’s Kevin Lee – his only forum post ever according to his profile:

I’m sorry we’ve been dark – I work closely with the Lumia engineering team that’s working directly on this. Trying to shed a little light on this…

Beginning in early September we started to receive an increased number of customer feedback regarding Microsoft Lumia 1020 and 925 device freezes. During the last two months we have been reaching out for more and more data and devices to systematically reproduce and narrow down the root cause. It turned out to be a power regulator logic failure where in combination with multiple reasons the device fails to power up the CPU and peripherals after idling into a deep sleep state.

I am pleased to pass on that we have a fix candidate under validation which we expect to push out the soon with the next SW update!

Appreciate your patience.

OK, so Microsoft knows about the problem, has sat back saying nothing while users try this thing and that, but now after two months says it has a “fix candidate”. This is greeted warmly as good news, but guess what? Phones keep freezing, no fix appears, and in addition, there is lack of clarity about how exactly the fix is being “pushed out”.

And I broke my Lumia 1020. Not going back to Windows Phone ever ! Switching back to Android ! Here is sneak peek of my phone !

It is not quite clear whether he broke the phone deliberately in a fit of frustration, but perhaps he did as he comments further:

Works ? Seriously ? It hangs 2-3 a day, has stupid support for official apps. So many issue.

I’m done.

Here is another:

I paid the extra £ for a better phone; with a better ’41-megapixel camera’… now to find out that people with cheaper models have not had any freeze problems. Despite peoples comments about this being an aged device, and probably the reason for lack of support, I must add that I only purchased my 1020 ‘NEW’ in July 2014 (which is only 6 months ago). For 3 of those months it has been very unreliable … I am extremely disappointed in how I and everyone else here has been treated by Microsoft.

Read the thread for more stories of frustration and decisions never to buy another Windows Phone.

What are the real problems here? The hardest thing to accept is not the fact of the fault occurring, or even the time taken to fix it, but the apparent lack of concern by the company for the plight of its customers. If Mr Lee, or others from the team, had posted regularly about what the problem is, how they are addressing it, possible workarounds and likely time scales, it would easier for users to understand.

As it is, it seems that this part of the company does not care; a particular shame, as Nokia had a good reputation for customer service.

I post this then as feedback to Nadella and suggest that a cultural shift in some areas of Microsoft is necessary in order to make possible the kind of emotional transition he seeks.

Microsoft has announced the Lumia 435, the first 400-series Lumia and the cheapest Windows Phone yet. The Lumia 532, also just announced, is an upgrade to the Lumia 530 and also pitched at a low-end market.

The phones are expected to go on the market in February at a price of around €69 (£53.50) for the Lumia 435 and €79 (61.50) for the Lumia 532.

I like the Windows Phone OS, and these devices look like great value. That said, the last aspirational Windows Phone was the Lumia 1020 in Summer 2013, with its fantastic camera. You would be forgiven for concluding that Microsoft has given up on high-end Windows Phone devices, which is unfortunate for developers since those are the devices likely to deliver more app sales.

If the Lumia brand has become strongly associated with cheap phones it will be hard for the company to convince customers that a high-end device is worth their attention in future.

We may get some phone news soon, linked to the launch of Windows 10; we may hear more at the event on January 21 in New York.

Data on human health has immense value. At an individual level, use of that data has the potential to enhance well-being and productivity, to extend life, and in some cases to avert disaster – such as prompting early investigation into a heart condition. In aggregate, more data on human health enables deeper medical research, especially when combined with other data about lifestyle, profession, location, diet and so on. Medicine is big business, so this is a business opportunity as well as (one hopes) a benefit to humanity.

There is also a dark side to this data. The more data an insurance company has on our health, the more likely they are to exclude the conditions we are most likely to suffer (defeating the purpose of insurance) or to ratchet up premiums for worse risks. Do we trust the industry, whether that is the IT industry or the insurance industry, to safeguard our personal data from being used against us?

The value of this data goes some way to explaining the IT industry’s obsession with fitness gadgets, an obsession that seems to go beyond the demand. I tried a Fitbit for several months, a wristband version. It is a great device, and I found the data interesting, but not enough to motivate me to keep the thing charged up and on my wrist, after the novelty wore off.

The reality is that most of us strike a balance between keeping vaguely fit while not allowing health concerns to dominate our lives. Coffee may be bad for you, but it is also a lovely drink; there is no point in extending life if you cannot also enjoy it.

How much health data, then, is too much?

These questions are likely to come to the fore as increasing numbers of health-monitoring devices come our way, especially multi-purpose devices that do health monitoring as one of several useful functions.

Enter Microsoft Band, which the company successfully kept under wraps until a couple of days ago. It’s $199, works with Windows Phone, Android and iOS, and packs in a lot of features, though its 48 hours battery life is too short for my liking (I am hard to please; my plain old watch has a 10-year battery life).

Band hooks into the Microsoft Health platform. There are apps for all three supported phones, and data goes into a cloud service which delivers “intelligent insights” for you. “The more you share with Microsoft Health, the more accurate and helpful your insights will become,” says the blurb. There seems to be a link with Health Vault, a service which provides for sharing of health information with health professionals; of course the company says privacy and security are highly protected.

If I buy one (only available in the US currently) it will be more for its non-health features. Microsoft Band (by linking to your mobile over low-energy Bluetooth) will do calendar alerts, email previews, plain old watch mode (so it is actually a smartwatch), facebook posts, Twitter messages, weather, and (on Windows Phone only), Cortana, Microsoft’s digital assistant.

There is a built-in microphone and you can speak to Cortana on the go. I’ve been trying Cortana since it was was announced at Microsoft’s Build conference earlier this year, and she/it is pretty good. Cortana is not just voice activated search; it is also an example of voice UI, so you can make appointments, take notes, or ask for directions. Its voice recognition and question parsing is impressive, in my experience, though of course not perfect.

As ever I have a developer’s eye on this and I think it is interesting. Voice recognition, touch screen, and semi-permanent link with a smartphone is a powerful combination, if Microsoft opens this up to developers; and I will find it surprising if it does not.

In fact, there are already third-party apps, if you count the Starbucks partnership. You can pair a Starbucks card with Microsoft Band, and pay for coffee with it. The method is rather low-tech: the Band will display a barcode which the Starbucks scanner can read, but still, it beats searching for your card or even pulling out your mobile.

And there is of course the health tracking aspect. There are a ton of sensors here:

Can Microsoft make a success of the Band and steal a march from Apple, whose Watch (which also does fitness tracking) is coming early next year? Apple’s device will be more beautiful, more expensive, and has more functions; but it will not work so well with Android or Windows Phone.

The big downer with Microsoft Band is that it is US only for the moment. Health Vault is already in the UK so we may see a UK release; the possibilities for global rollout are uncertain.