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Learn how to take your customer referral program from desperate and awkward to downright irresistible.

From high-growth startups to multinational enterprises, every B2B company wants more customer referrals -- but they are often the most elusive type of lead to capture. It's not always easy to put your customers in the mood to fill your sales pipeline with referrals.

Whether you're just starting to ask your customers for referrals one at a time, or you've already experienced some success and want to try more advanced referral marketing techniques, this eBook features a step-by-step strategy for building a referral engine that will have your customers playing Cupid for you over and over again.

In this eBook you'll learn:

The real reasons your customers aren't giving you referrals

How other B2B brands are using advocate marketing to increase referrals and revenue