Festival NRMAL has been taking place in Mexico for the past 9 years and is made up of a carefully curated and surprising line up of both local and international talents.
Inspired by these two characteristics, we kicked-off an extensive creative quest for a colorful and easy-going identity, aiming to reflect the enjoyable, relaxing and uplifting experience of attending the festival.

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Evoking textures that stand out & sudden colors that fade between them, compositions started taking place adorning the visual environment and offering a fresh vibe for the audience.

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Complementing the strong, colorful & inclusive nature of the festival, the result was an approachable visual identity while giving a sense of high attention to detail.