Tag: Digital Marketing

As the momentum of 2019 rolls in, it is a great time to look ahead to what we can expect in the digital marketing industry in the year ahead.

As we’ve done for the past 12-plus years at Anvil, we sat down as a team to discuss our 2019 digital marketing predictions, and we want to wish you the happiest of holidays with this special gift. Enjoy.

Video trends will increase in marketing, messaging and media.

Live video content, i.e. streaming, encourages high engagement and will be an even more valuable tool for brands in 2019. This type of video content will be more search friendly with more prevalent use of closed captioning and the power of artificial intelligence. AI can transcribe audio to make video more searchable. Video previews will auto-play on most platforms. With the ease of video production essentially being in everyone’s phone, video will also take on more of a 1-to-1 approach. Personalized video messages will start replacing chat, email and phone calls as ways brands communicate with customers. Videos will be created to thank a customer, deliver support or follow up on customer questions.

Brands will make major strides with in-game and esport sponsorships and related advertising opportunities.

While online gaming, especially multiplayer, has been around since Doom in the early 90s, recent explosive growth — thanks in part to games such as Fortnite — has changed the game for brands looking to target Generation Z in particular. Online gaming enthusiasts range in age from 10 to 65, yet a whopping 73% of 14- to 21-year-olds in the US identify as a competitive gamer (including 56% of females in that same age group), according to a WaPo study. Anvil believes game makers will not be able to resist lucrative partnerships, sponsorships and advertising opportunities. Recent examples include “Wreck-It Ralph Breaks the Internet” and Fortnite; the game had a brief cameo in the movie and an Easter Egg from the film was embedded in the popular game. Look for more crossover partnerships in the future. There is another large audience relating to gaming and that is spectators and fans. Esports are increasingly a spectator sport, drawing millions to global competitions, physically and virtually. While most gamers play for social reasons, 35% play to win prizes or acclaim. Look for brands to increase sponsorship budgets to get in front of gamers by associating brands with high-profile players.

Generation Z will call for increased brand transparency and purpose.

Brand transparency and purpose will go beyond affecting ad targeting and be a critical component to developing successful marketing strategies & campaigns. As Generation Z ages and their buying power grows, it will be important for brands to think about their story and how to connect with this new consumer group. To effectively connect with Gen Z, brands will not only have to authentically convey their values and purpose but actively live it and prove their commitment.

With search growing more prevalent, Google will introduce campaigns specifically for voice-assisted devices.

With voice search becoming more prevalent, we believe the trend will affect Google search with a new campaign type. This campaign type would specifically be for voice search and would allow targeting with bid adjustments by the type of voice search device including mobile phone voice search as well as the specific voice-assisted devices such as Amazon Echo and Google Home.

AEO and REO will replace the outdated SEO model.

Search Engine Optimization will fall by the wayside in favor of Answer Engine and Research Engine optimization. SEO is becoming a broad term that is beginning to encapsulate digital marketing as search engines are more and more able to anticipate user intent. At the same time, SEO is becoming more siloed as websites are beginning to focus more on their own specialty. As a website’s optimization aligns more and more with where users are in their specific journey, websites will have to think about how to optimize to answer questions, allow for research or convert from search engine results pages directly.

Amazon will create its own SEO position zero.

As Amazon gains a larger share of not only online shopping but consumer purchases in general, it will become more and more like its own search engine. We expect increased importance on SEO for product pages, and possibly even position zero and “featured snippets” in the form of a promoted product that matches one’s search query.

As 2019 approaches, there could be a dramatic shift in the digital marketing scene which encompasses SEO, social media, content marketing and more. In a constantly changing high-tech era, companies continue to wrestle for attention online.

With less than two months until the year closes out, it’s critical to consider the advertising landscape and rethink your marketing strategy, because what worked for you then might not work for you now. Let’s discuss five business-critical digital marketing trends, old and new, to shape the coming year.

1. Video Marketing
New opportunities to engage and reach consumers are spawning regularly and video marketing is the fastest growing of them all. The proof is in the pudding. A survey conducted byWyzowl predicted that this year, 81% of businesses would be using video in their marketing strategies, up from 63% in 2017. According to the same study, many of them would agree it raised their ROI.

So, what’s in the forecast for 2019? Internet video traffic will account for a huge fraction of all consumer internet traffic. Ever since video made its way into inbound marketing, it hasn’t shown any signs of slowing down. Live streams, in particular, are on the upswing. The desire for live content is being fuelled by the evolution of many social media platforms, such as Facebook and Instagram. There is a lot of evidence pointing to the conclusion that live videos have a much higher retention rate than those which are pre-recorded.

2. Artificial Intelligence

Artificial intelligence has been a hot topic around town for a few years but the hype isn’t dwindling anytime soon. AI offers that which humans cannot. One of the most widely-known and implemented forms of AI right now are chatbots

With the help of these simulated human interactions, consumers can find solutions no matter where they are or what device they’re on. While you may have quietly dismissed the concept of AI when it only existed in the scene of your favorite sci-fi blockbuster, it’s here and it’s launching a goldmine of opportunity for entrepreneurs and their respective industries.

3. Voice Search

Hey Google, how does voice search affect SEO strategy? This is a question digital marketers are going to be asking as they scramble to adapt to voice integration in search engines. Digital assistants are evolving to assess the context of what people want and to …Continue Reading

Marketing your product or service via digital mediums(cell phone, smart phones, laptops, PCs etc) is Digital Marketing. It includes Social Media Marketing,Search Engine Optimization, Pay Per Clicks, Content Marketing, Blogs and a lot more. Digital Marketing is totally a new world of marketing your product. It increases brand visibility among people’s and increases the reach of people’s, worldwide for your product or services.
The continuously increasing demand for digital marketing courses from emerging economies is boosting the growth of this market. The cost-effectiveness of digital marketing solutions is primarily attracting the corporates and academic segment of the emerging economies with limited budgets. As a result, to capitalize on the market, the manufacturers are increasingly providing customized digital marketing courses. Various manufacturing and service-based MNCs are increasing their presence in APAC and MEA by expanding their reach to emerging economies including India, China, and the UAE. This expansion of the corporate sector in developing economies will further boost the growth of the market throughout the forecast period.

Geographically, this report is segmented into several key Regions, with production, consumption, revenue, market share and growth rate of Digital Marketing Courses Market in these regions, from 2013 to 2025 (forecast), covering

This report analyzes and forecasts the market for Digital Marketing Courses at the global and regional level. The market has been forecast based on volume (kilo tons) and value (US$ Mn) from 2018 to 2025, considering 2017 as the base year. The study includes drivers and restraints of the global Digital Marketing Courses market. It also covers impact of these drivers and restraints on demand for Digital Marketing Courses during the forecast period. The report also highlights opportunities in the Digital Marketing Courses market at the global and regional level.

There used to be a time when being a musician only meant creating music but in recent times, with internet, you get to manage and market your own music and be in control of the entire process. You get to tweak and edit your campaign and behave however you want to. Even though marketing can be hard to do, there are some things that you can do to make it better and easier for you.

Email marketing is especially good for you since you get a unique access to your fans personal inbox – you wouldn’t get that any other way. You can create great marketing campaigns – with a few easy steps:

1. Create a good subject line

Subject lines are the first thing that people are going to see once your email arrives. This is why it’s crucial to write excellent and attention-grabbing subject lines. They have to give out a bit of information on what is in the email, propose an interesting question or be funny in a way that would hook people and invite them to open your email.

As a musician, you could write a subject line that has your personality – people usually like emails that are funny or sarcastic

2. Use actionable language

Imagine an email marketing campaign saying ‘if you really want to and if you have some time please check out our white paper’ instead of saying ‘click here to download our white paper’ or a simple ‘click here’. Which solution seems better to you?

“Especially as a musician, you want people to click on your link and see your video – you don’t want them to just enter shortly and then leave. This is why you need to use action verbs and the kind of language that will get them to click”, – explains Carrie Dunigan, an Email Marketing Analyst at Australian Help.

However, getting them to stay on the video is another thing entirely and that’s where you could incorporate some humor, for instance ‘Click here to watch the video. Comment and let us know if you noticed that helicopter that totally interrupted us.’

3. Write in your own voice

People love hearing from people instead of getting an email from a machine or a company. You are a person that they can relate to and you should definitely use that. Spend some time thinking about what your tone and voice will be – how you will address your readers, how personalized your emails will be etc. Then you can proceed to use what you think is best in your communication with your fans.

Just keep in mind that you can be yourself for these people and you should be – they will love you for who you are.

4. Write accurate and reader-friendly emails

Emails with too many grammar mistakes and misspelled words are usually going to end up in spam. This happens because people think that this is unprofessional and since it’s so easy to fix it, they believe that you don’t care enough about your business.

Before you do anything else, take the time to get to know your audience. Create surveys and ask them fun questions that can give you good and thorough answers. Use Google Analytics to figure out what is your target audience, engage with them on social media and use all of the information that you have gathered to adapt your emails to suit them.

6. Keep it short

Going on and on about something is never a good idea. People get bored and distracted easily so you need to get to the point quickly and wrap it up.

This way, your readers will be able to get the most information out of your email and then proceed to click on your links and watch your videos or listen to your tunes.

7. Make being on your list worth it

Don’t let people regret signing up for your subscribers list. This can happen for various reasons – you send out too many pointless emails, provide no value for them etc. “But you can make being on your list a unique exclusivity. Let them hear your music before anyone else does, pre-purchase your products, offer them special deals, discounts and gifts”, – says Katrina Cochran, a Digital Strategist at Elite Assignment Help.

Final Thoughts

Following these tips will certainly get people to look forward to your emails, open them and read them. Think about what your schedule would be and stick to it. Be honest and interesting in your emails and include as many entertaining details as you can. Email marketing campaigns are a great way to reach your fans and inform them on everything happening in your career.

When people talk about marketing these days, you may hear them using various terms or “buzzwords” that refer to current trends such as “digital marketing,” “inbound marketing” or “search engine marketing.”

I’ve talked with companies who are somewhat bewildered and overwhelmed hearing about these marketing trends and the thought of trying to keep up with and execute them all. Some think the terms relate to entirely new categories of marketing, when in fact they simply relate to new strategies or approaches using the tools we’re already familiar with, such as our websites and social media.

The following are brief descriptions of many of today’s marketing trends and what they entail so you can determine which ones are worth exploring for your marketing program.

Digital marketing

Quite simply, digital marketing is using digital or online channels or technologies to reach and connect with your target audience, as it is primarily through online channels that people seek out information. I’m talking about your website and blog, of course, but also social media, email and mobile apps. Digital marketing encompasses online activities that will position your company, attract attention, drive traffic to your website and generate customer leads. These activities include online advertising (via display or banner ads or Google AdWords), conducting email campaigns, creating online content (e.g., valuable offers such as e-books and white papers), and conducting search engine optimization (SEO) for your website to ensure high rankings in search engine results. SEO involves tactics such as embedding keywords and links in your website content and having links from outside sites. Digital marketing also extends to and includes other forms of marketing described below, such as inbound marketing, search engine marketing, social media marketing and content marketing.

Inbound marketing

As the name suggests, inbound marketing is focused on activities that will drive customers in your direction. As opposed to outbound marketing, which is focused on direct outreach to your audience, inbound marketing entails engaging customers or helping them find you and your website by providing relevant and valuable content through your blog, social media and conducting SEO activities that ensure this content is found in search engine results. Once customers have visited your website to download your content, the goal is to “convert” them to leads and “nurture” those leads by continuing to offer them valuable content – educational materials and helpful information that build trust, credibility and relationships that will ultimately lead to a sale when the customer is ready to buy. Inbound marketing integrates with and complements sales efforts to move prospective customers through the sales pipeline or “funnel.”

Search engine marketing (SEM)

Typically called just “search marketing,” SEM involves conducting SEO activities, but is mainly focused on executing what is called “paid search” – buying listings or advertising on search engines to help search engine visibility and drive traffic to your website. Each search engine offers Pay-Per-Click (PPC) or Cost-Per-Click (CPC) options (e.g. Google AdWords). To do paid search ads effectively, you would want to test various keywords and offers in the ad to see what works best.

Social media marketing

You may have company pages set up on all the relevant social media sites, but do you have an action plan for capturing attention and driving traffic to your website through these sites? That’s what social media marketing is and it involves…Continue reading…

The desire to deliver excellent digital customer experiences is well-documented. Jacob Morgan, senior analyst for Forrester, wrote in a blog late last year the “next generation of consumer experiences is evolving collaboratively.” Organizations need heavy investment in underlying technology and “alignment of architecture, talent, process and culture to make it happen.” And if you needed any other evidence businesses yearn for digital customer experiences, 91 percent told CMSWire in the 2017 Digital Customer Experience Survey (download required) that delivering digital CX is extremely important to their organization.

Take Me to the Digital Experience Ballgame!

One of the best ways to draw inspiration for digital CX delivery is through networking and live events with fellow customer experience professionals and digital marketers. With the second half of 2018 ahead of us and more events on the calendar than you can shake a stick at, we wanted to help you separate the wheat from the chaff and find the remaining standout conferences and events of 2018.

Forrester’s latest CX event — June 19-20 at the New York Hilton Midtown — is targeted for CX professionals in order to expand their strategies. Topics range from data management and technology strategies to journey mapping and connections between marketing, sales and services.

Some featured speakers include Michael Cerda, chief product officer for Marcus by Goldman Sachs, and Tara Brannigan, head of marketing for BOOK, by Cadillac.

The 20,000-plus inbounding marketing conference invades Boston once again at the Boston Convention & Exhibition Center Sept 4-7. Attendees will get their fair share of conference organizer HubSpot’s latest technology advancements and developments from their partners, but it’s also a conference to pick up on inbound marketing strategies and new techniques and technology like how artificial intelligence (AI) has influenced marketing technologies and strategies. Featured speakers include Chimamanda Ngozi Adichie, Deepak Chopra and Beth Comstock. Continue reading…

Imagine the business value of having a global digital marketing presence that’s just as efficient and optimized as your manufacturing plants. By following a few best practices, you can.

Consulting firm McKinsey notes how digital transformation benefits the operations side of manufacturing. If your global sales and marketing channels can also keep pace with these digital innovations, you’ll deliver powerful, unified user experiences across all markets and channels.

As you know, B2B buyers are conducting their own research in earlier and earlier stages of the buying process. You need to optimize your digital sales and marketing touchpoints to help generate leads in existing and new markets. That means knowing your global buyers’ cultures—both their literal cultures, and how they prefer to be engaged—and being iterative and agile.

It also means speaking their languages.

Your website is the most important channel in this digitization strategy. It’s responsible for supporting the dynamic global growth of your brand, and converting inbound traffic into sales and qualified leads.

Your marketing team, like that of most B2B manufacturers’, is probably working with lean resources and is strapped for time as it is. If you’re having trouble getting started, here are some key areas to prioritize in 2018:

Embrace 21st century search: B2B buyers don’t have the patience to wade through catalogs. They’ve been conditioned for an Amazon-like experience, quickly finding the product they need. Give them a helpful, in-language, onsite search.

Go mobile-first: In many global markets, mobile device usage far surpasses desktop. Armed with the latest research on local behavior, offer mobile-first content to those markets on the devices and platforms buyers use.

Understand cultural nuances: Simply duplicating all the content on your flagship site for your global sites is rarely successful. Roughly 80 percent of your English site can be translated verbatim for international markets. The other 20 percent should include localizations — locally relevant products, images, offers, contact information and payment platforms. This will help global buyers develop trust and want to do business with you.

Keep your online channels fresh: If the content on your international sites is at odds with the latest offers and product inventory on your flagship site, you risk losing business. Text, video, images and offers should be refreshed often and translated appropriately for international sites.

Help buyers find you: Get more inbound clicks simply by localizing other elements of a global site. This includes translating sitemaps, metadata and other “under the hood” content on your website. Doing so helps your global sites stand out in organic search, and drives more traffic and sales leads.

Here’s the bottom line: The effort you invest into adapting to digital and mobile trends impacts every part of your value chain.

Digital channels which are localized for global customers and flexible enough to be updated frequently allow you to reach more prospects, boost your sales organization’s effectiveness and build stronger, longer-lasting relationships with customers.