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The project allows people to submit captions to be displayed on the billboard at the corner of Highland and Baum for an entire month. According to the project’s site, Rubin generally invites people to compose captions, but occasionally considers unsolicited submissions.

Designed by Rubin and Pablo Garcia, the billboard can hold five lines with up to 28 characters each. It has featured messages as simple as a phone number and as complex as a lengthy quote. The board is made up of a rail system and wooden letters that are changed by hand each month.

One board submitted by visual artist Packard Jennings read “These words hold no power over you.”