VO Workshop: Google Analytics for NPOs

octobre 9, 2019, 10:00 AM - 12:30 PM

Your website tells a powerful story about your business. Google Analytics is key to unlocking that story, but you need to ask the right questions.

This beginner level seminar shows you where your real website story lies in Google Analytics. For example your most valuable versus most popular pages and traffic sources. We’ll briefly talk about proper installation methods and then get into reports reading and setup.

Bring your questions, and be ready to have some fun!

After the seminar, you will be able to hear your website’s compelling story about your business and customers. From there, you will be making strategic decisions for your business that will make your story even better.

Learning Objectives

By the end of this seminar you will know:

Which reports help you the most;

How to evaluate where your visitors are coming from; and

How to evaluate your website’s contribution to your business goals.

This seminar also includes live how-to demonstrations.

PLEASE NOTE: Volunteer Ottawa has moved

The training will take place at 815 St Laurent Blvd, Ottawa ON, K1K 3A7

Instructor

David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing AdWords accounts for more than five years and is a recognized digital advertising and promotion expert.

David is certified with Google AdWords and has a Certificate of Achievement in Web Analytics from the University of British Columbia, and has completed coursework in E-Marketing with the Canadian Marketing Association.

Info:

Cancellation policy:

An email confirming this registration will be sent to the primary email address for your member account, or the email address on this form if you are a non-member. Your registration is transferrable to anyone else within your organization. The following workshop registrations are non-refundable: (a) purchased at a discounted rate, (b) purchased using a voucher, or (c) cancellation received less than five (5) business days prior to the event. Any other cancellation is refundable, subject to a $10.00 administration fee