We get bombarded by press releases each day announcing the birth of a startup, the launch of an app, the appointment of an exec, the creation of the most important thing ever. Here's one that caught our eye today.

What’s happening: Appthority announced today it secured $6.25 million in a series A financing round led by Venrock and US Venture Partners. The startup said it plans to spend the money to expand it's footprint at home in San Francisco and scale to meet market demand for its products, which help companies identify security risks from employees using their own mobile devices at work.

Why it’s of interest: With more than one million mobile apps available (some with multiple versions), the trend toward the consumerization of IT and bring-your-own-device (BYOD)—not to mention the growing threat of mobile malware—organizations are faced with new security risks from mobile apps.

An excerpt of the release:

"Appthority has incredible market potential because they're addressing a critical security need," said Ray Rothrock, partner at Venrock. "The demand for enterprises to gain control over the millions of mobile apps and ultimately desktop apps is huge. The opportunity is not just malware detection, but data control and protection. Employees are bringing their own devices to work at an ever increasing rate and change them out every six months or so. By scanning each app for risky behaviors and general data management and control, Appthority can determine which apps could be compromising your organization."

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