The Dodge Challenger tends to tempt drivers into freeing their inner badass. To showcase that quality, Huge engaged Nice Shoes Creative Studio to execute a spot in which the car burns its tires out, with the smoke swirling into the iconic rock imagery of a hand forming “devil horns.” The piece was crafted under the direction of CG Director Andy Zazzera, who worked closely with Huge to bring the concept to life.

Credits

Client: Dodge

Agency: Huge

Animation & VFX: Nice Shoes Creative Studio

CG Director: Andy Zazzera

Executive Producer: Angela Bowen

Senior Producer: Nancy Giandomenico

Smoke TD: Yongji Chen

Design/Animation: Yandong ‘Dino’ Qiu

Modeler: Will Robertson

Lighter: Chimin Yang

Animatic / PreVis: Adrian Winter

Post Production: Nice Shoes

Editor: Talia Mazzarella

Colorist: Gene Curley

Audio Post Production: Sound Lounge

Sound Design: Marshall Grupp

Mix: Rob Sayers

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