Well, despite being the UK’s biggest YouTube vlogger, the 25-year-old has found herself the subject of plenty of criticism over the past few months. Most recently, over her best-selling book, Girl Online.

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The beauty-devotee faced a huge backlash after it was revealed she’d had a little help writing the novel, despite insisting that ‘it was well known’ that she had instructed the help of an editorial consultant and an editor.

Afterwards, she took to social media to write a cryptic message to those who had slammed her.