the fun theory

Operating under the premise that glass bottles were not being recycled as much as plastic or aluminum because there’s no payment for the effort, the team at The Fun Theory set out to add a non-monetary incentive. Here is the fruit of their efforts, the Bottle Bank Arcade. Now recycling glass bottles comes with a bit of a game.

A light flashes above one of the holes in the recycling bin and then rewards points if a bottle is inserted there quickly enough. This Simon says type concept proved incredibly popular in the video embedded after the break. We would image some of the kids in the video made their parents haul them home and back with some empties so they could play.

In one evening, this modified bottle bank was used over 100 times, while a nearby low-tech repository was used just twice. This is a great way to use some tech knowledge, a love of hacking, and desire to spread joy in order to make the neighborhood more fun and help increase the amount of trash that ends up being recycled. This is the same team that put together the musical subway steps, we hope they keep this trend going!