Land Rover’s Journey of Discovery

Land Rover News & Blog

Today we're taking a look at the 2012 Defender by Overfinch, which has received enhancements both inside and out. Right off the top, we'll once again say we're not fans of non-OEM hood lettering, but the overall look of the Overfinch Defender comes together nicely. Also on display are Overfinch's Apollo line of five-spoke alloy wheels, which are available in four finishes.

The latest award bestowed upon the Evoque comes in the form of Diesel Car Magazine's 2012 Car of the Year. The UK-based publication awarded the Evoque its top honor based on how "stunning to look at and [how] stunning to drive" the car is. The magazine went on to say the Evoque is "instantly a classic."

That's certainly an unusual post title. Fortunately, the unusual title matches the unusual promotional product we're talking about today. That product is an edible survival guide to the Arabian Desert created by Y&R Dubai (an advertising agency) for Land Rover. The booklet reportedly has roughly the same nutritional value as a cheeseburger.

Once again, the rumors of a high performance variant of the Range Rover Evoque are making the rounds. Land Rover's Design Director Gerry McGovern was quoted by Auto Express saying an "overtly sporty [Evoque]" is possible. This isn't the first time rumors of a high performance Evoque made the rounds.

First it was the 1,000,00th Discovery, now it's the 300,000th Land Rover Freelander 2 (LR2). You remember the LR2, don't you? It's the little Land Rover that has been soldiering on despite living in the significant shadow of the larger Land Rover LR4 and the Range Rover trinity.