In a press release announcing the Super Bowl ad, Wendy's said its research found seven in 10 consumers did not believe it really serves fresh beef.

Wendy's hopes the ad — which shows a man trying to defrost a pile of frozen burgers with a hairdryer — will educate consumers that it doesn't serve frozen patties, unlike other chains. To that end, the ad's final call-to-action is "Othr-guyz.com," which leads to the website of a fictional chain that sells frozen burgers that have lots of practical uses, but can't be eaten.

The commercial will air in the first half of the game and was created by ad agency VML. Here it is: