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Philips is piloting an in-store lighting system for that communicates with your smartphone to send you special offers and information based on your location.

The system uses intelligent LED in-store lighting to communicate location-based information to shoppers via a smartphone app which they can opt to download. The lighting communicates with the app to send special offers and information to the shopper, relevant to their location in the store. The lighting system, which is currently being piloted with retailers, is being demonstrated at Euroshop, the world's leading retail show in Dusseldorf (February 16-20, 2014).

Besides bringing energy efficient LED lighting, Philips' connected retail lighting system allows retailers to provide targeted information and discount coupons at their precise position in the store, when shoppers need it most and are most receptive.

"The beauty of the system is that retailers do not have to invest in additional infrastructure to house, power and support location beacons for indoor positioning," said Gerben van der Lugt from Philips Lighting. "The light fixtures themselves can communicate this information by virtue of their presence everywhere in the store."

The system works by using lighting fixtures that form a dense network that not only provide light but also acts as a positioning grid. Each fixture is identifiable and able to communicate its position to an app on a shopper's smart device. This enables the shopper to get information related to his position in the store as they move around the store and location-based services to be triggered.

For instance, if a shopper plans to make a Mexican meal for dinner, the app on their smart phone can serve as a 'personal shopper.' It can point him or her to the aisle where they would find a jar of guacamole, or, if they preferred to make it fresh, plot a route through the aisles to the avocados, tomatoes, onions, chilies and limes. As the shopper approaches various products, the app could also introduce new brands available in the store or make suggestions for alternate recipes.