Mindful Media Marketing

PCHP Medicare Advantage

PCHP Medicare Advantage

Piedmont Community Health Care (owned by Centra) brought on Media Partners, Inc.(MPI) to help boost their market share in Virginia.

Strategy/Goals

Develop a campaign that would show how PCHP could help reduce the confusion associated with Medicare plans, be personally engaged with clients and create a comfort for potential new clients.

Media Recommendations:

TV

Newspaper

Specialty Print

Direct Mail

Out-of-Home Media

Execution/Deliverables

:30 TV Spot

Full page and ½ page newspaper ads

Full page print ads

Direct Mail (4)

Out-of-Home (2)

Results/Outcomes

Final 2015 enrollment numbers exceeded campaign goals and showed a 9.5% increase over 2014 numbers. Also worth noting, the 2015 advertising spending was significantly less than the 2014 spending and had a greater yield.