Advancement Core Messaging Plan 2013-2018

Introduction

The 2013-2018 Advancement Core Messaging Plan was developed collaboratively in September 2013.

The previous core messaging plan (2008-2011) was based on the need for UW Bothell to establish itself as a growing institution and one that was providing needed access to higher education for students in King and Snohomish counties.

Moving forward, UW Bothell has achieved great growth both in terms of student enrollment and physical space. As UW Bothell prepares for the next capital campaign, the university must now offer a message based on excellence, access and meeting the needs of the region.

Target audiences for the Advancement Core Messaging Plan include:

Federal and State Legislators;

Regional Thought and Opinion Leaders;

Media;

General Public;

Donors and Alumni.

The core messaging plan is not intended to serve as a student recruitment plan. Messages targeted to prospective new students, to be created in coordination with the Division of Enrollment Management, will be somewhat different, although both messaging plans must fit within the overall scheme for marketing and branding the institution.

University of Washington Core Statement

As a campus of the University of Washington, our messages will reflect the core message of the entire university system.

“Out of shared human concerns, come effective solutions.”

UW Bothell Positioning Statement

The University of Washington Bothell opens the door to an internationally and nationally-ranked university experience that inspires innovation and creativity. UW Bothell is the fastest growing public university in the state of Washington; about 92 percent of students are from Washington. The university is located close to the dynamic Seattle area, known for its global perspective and iconic corporations and organizations. UW Bothell builds regional partnerships, creates knowledge, shares discoveries and prepares students for leadership in the state of Washington and beyond.

Core Messages

1. The University of Washington Bothell builds partnerships with the community to find solutions for the region's needs and to encourage joint economic development.

UW Bothell’s economic impact to the state of Washington is $191 million. The economic impact to the City of Bothell is $103 million.

UW Bothell recognizes the key role that higher education plays in economic development. The university has an annual budget of $53 million. The university employs 281 staff and 289 faculty.

More than 7,000 of UW Bothell’s 12,000 alumni live and work in King and Snohomish counties.

UW Bothell promotes undergraduate and graduate involvement through its office for Community Based Learning and Research. Students have worked with more than 100 regional, national and international organizations.

Starting in fall 2014, UW Bothell will launch a “1+2+1” partnership with Edmonds Community college to increase the number of nurses with four-year degrees in the state of Washington.

UW Bothell creates and promotes centers that engage with the community and those that support community needs. It currently houses the following centers:

Biotechnology and Biomedical Technology Institute

Center For Reinventing Public Education

Center for Education Data and Research

John B. Goodlad Institute for Educational Renewal

Digital Future Lab

UW Bothell is fostering business connections through its work on clusters and the Bothell Biomedical Device Innovations Partnership Zone.

UW Bothell will host the Sally Ride Science Festival in October 2014. The festival is designed to foster an interest in science, technology, and engineering among girls from 5th to 8th grades by providing a fun-filled day of interactive workshops given by local experts in the STEM fields.

2. The University of Washington Bothell offers access to the opportunities for life success and economic well-being provided though higher education experience.

UW Bothell is one of the most diverse public universities in the state of Washington.

Forty-nine percent of incoming first year students are the first in their families to attend college.

Forty-three percent of all students are students of color.

Sixty-three percent of UW Bothell students receive financial aid.

Ninety-two percent of UW Bothell students are from the state of Washington.

UW Bothell has been designated a “veteran-friendly” campus by the Washington State Department of Veterans Affairs.

Opening in fall 2013, the new Student Success Center will centralize programs that enhance the student learning experience, including the First Year Program, Academic Advising, Global Initiatives, Community Based Learning and Research, Career Services, Undergraduate Research, Undergraduate Diversity and Project Development, and a number of peer mentors.

3. By bringing together the diverse perspectives of the sciences and humanities, University of Washington Bothell creates an environment for its students, faculty and community partners where innovation thrives and creativity flourishes.

UW Bothell is one of eight universities selected by the EPA to help improve public health data and research. Faculty and students from the School of Interdisciplinary Arts and Sciences (IAS) and the Digital Future Lab will work together to produce an interactive tool to show releases of toxic chemicals around the nation.

UWave radio was launched in 2013. It is UW Bothell’s first radio station and a collaboration between UW Bothell and Cascadia Community College faculty, staff and students.

Faculty and students from IAS are working with the City of Bothell to reduce the number of teen traffic fatalities. The Bothell Youth Court is a restorative justice model that encourages creativity and prepares teens for the future.

The First Year and Pre-Major Program Discovery Core allows students to fulfill their first year academic requirements through almost 20 different interdisciplinary courses.

The Digital Future Lab, launched in 2013, focuses on interactive technology in an environment that combines design, art, research and science.

The Tribal Education Network is an effort involving faculty from the School of Business, School of STEM and more than 12 area Native American tribes to improve education on the region’s reservations.

The North Creek Wetlands is one of the largest and most successful wetland restoration projects in the Pacific Northwest. The 58-acre wetland offers a living laboratory to UW Bothell researchers as well as students in environmental science students and several other disciplines. The living laboratory is further enhanced by the new Sarah Simonds Green Conservatory located at the edge of the wetlands, which provides additional education, exhibit and research space.

4. UW Bothell demonstrates excellence through the quality of its research, the achievements of its students, the relevance of its degree offerings and its innovative learning environment.

UW Bothell has more than $10 million in external research funds. That number has doubled over the last four years.

More than 330 undergraduates were involved in research during the 2012-13 academic year.

Seventy-two percent of faculty involve undergraduates in their research

Four faculty members at UW Bothell have been named 2012-2013 Worthington Distinguished Scholars.

Two students received UW Bothell’s first and second Fulbright Awards in 2013.

Fulbright Awards were also received by a faculty member in the School of STEM and a staff member in the Office of Student Services in 2013.

Twenty-two incoming students have accepted first year merit awards for 2013-14. Their average GPA is 3.89; SAT 1227.

During 2012-13, UW Bothell had a record five Mary Gates scholars and one Coro Fellow. One student received the UW Libraries Research Award and another received a fellowship at the National institute of Standards and Technology. Still another student attended the Clinton Global Initiative University.

UW Bothell offers a personalized education experience to its students: the average undergraduate class size is 30, graduate classes have 14 students.

UW Bothell ranks second in the state of Washington in terms of bachelor of science graduates in computer science.