The Why

“If you’re not getting what you want from your practice, then you’re not giving people what they want”

“You can’t get better at giving people what they don’t want”

Businesses try to communicate “why” they exist through ads and scripts, but the true reason a business exists is anchored deep within the heart of the leader. This driving purpose is not communicated by words, but rather by the values and actions that guide how customers are viewed and treated.

Words are shallow, but actions run deep. Patients see unspoken motives and vote with their feet. Practices with kind words but greedy, cold hearts will require ongoing and costly marketing to persuade patients of their merit. The evidence-based practices that truly care for their patients (and know how to run a business) will be rewarded with abundance.