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Selling Your Products: How Consignment Stores Can Help

Many artisans and craftspeople present their products to the retail world by selling through consignment stores.
A consignment store, often called a second-hand store, is a retail
store that sells new, used, and handmade items on consignment. The
consignor (owner of goods) gives their items to the consignee (store
owner) to be sold in exchange for receiving a commission from the sale.

If you work at home and have a home business selling products, then
you should take advantage of the benefits that consignment stores can
offer.

Creates Immediate Public Exposure

You must advertise in order to make your home business succeed.
While typical advertising methods like business cards, websites, car
signs, and media ads are all useful and necessary, nothing is better
than having a way to quickly show your products to the public. Selling
products via consignment stores is a great way to accomplish this. From
the moment that customers browse your products, they will associate
your name with quality products.

Customers will also learn that they can always find your products in
that specific shop. When someone likes your products, they will
purchase them from the consignment store. Then, they will tell their
friends and family about the great new items that they just purchased.
Nothing creates better public exposure than word of mouth.

Eliminates the Cost of Operating Your Own Store

Opening a store is a major undertaking; therefore, it can also be a
heavy burden. Operating your own store means finding the money for
startup costs, securing a location, finding time to run the store,
hiring staff if necessary, and still having time to make your products
to sell. If you work at home and operate a home business online, you
must have money for shipping and website maintenance. Depending on the
complexity of your online store website, it can cost thousands of
dollars to create and maintain.

Selling products through consignment stores gets rid of the hassle
of maintaining your own store. Then, you are free to focus on creating
more products to sell.

Allows You to Make More Profit

Consignment stores take a commission from the sale of your products,
and then the rest of the sale profit is yours. A useful tip is to make
sure that your consignment shop does not assess any additional fees
beyond the commission.

Utilizing consignment stores means that you do not have to worry
about paying for table or booth fees at fairs, flea markets, and craft
shows. You also will not have to pay for travel expenses to attend
festivals and shows, because consignment stores sell your products at
consistent times and hours. All of these cost cutting benefits mean
more money for your wallet.

Helps You Build a Solid Reputation

Earning a reputation of selling quality products takes time,
especially for home businesses. Selling products through consignment
stores allows you to utilize the already established reputation of the
consignment store. Customers are likely to feel that if "Store X" sells
your products, then they must be quality items. Without a solid
reputation, your home business won't succeed, and selling products
through consignment stores is a great way to build a valued reputation.

If you are an artisan or craftsperson who works from home selling
products that you have made, trying selling your items through
consignment stores. Selling via consignment creates immediate public
exposure, eliminates the cost of operating your own store, allows you
to make more profit, and helps you build a solid reputation.