International Farm Machinery Auction with Wide Range of Products

Engine on, ramp free! In Meppen, on 16 and 17 November, all types of second used farm machinery will again be rolling across the auction stage. Following those in March and June, this is the third auction at the organiser's, Ritchie Bros. Auctioneers, 17 hectare site this year. For the second time since the November auction in 2015, it will be a two-day auction with a particularly wide range of products. Up to 25,000 machines are currently going under the hammer.

Europe's largest farm machinery auction held at the Ritchie Bros.' auction site. Auctioneers in Meppen is the hottest event for buyers and sellers of farm machinery. With bidders – farmers, contractors, international dealers – from more than 60 countries it provides enormous scope for machine marketing. There has already been record-breaking interest for the next international auction on 16 and 17 November. The spectrum of tendered machines spans from tractors, self-driving harvesters and telescopic handlers through field sprayers, balers and further trailer units to generators. And: alongside second used farm machinery, there will also be some factory-new machinery on offer.

Good reasons for the success story

There are many reasons for the success of the auction in Meppen. Since the first collective auction in 2004, long-term partner AGRAVIS Raiffeisen AG has been contributing thousands of machines. Furthermore, the AGRAVIS Technik (machinery) team supports the machine processing, as well as the auction logistics to ensure a secure and smooth procedure on-site. "The auctions in Meppen have developed since 2004 to become Europe's largest auction for farm machinery. Buyers have the opportunity here to compare machinery and to select the best-suited products from thousands for them. And as there is no minimum price the sellers are also bindingly aware that their machinery will definitely be sold on the day of the auction," reports Maximilian Wegemann, Regional Sales Manager at Richie Bros. in Meppen.

Creative concepts

"In the twelve years of its existence, the international agricultural machinery auction has not lost its attractiveness. Quite the contrary in fact: we have an international audience in Meppen that knows to expect a wide range of products. Furthermore, many foreign traders use the auction as a platform for machinery marketing," states Guido Ottens, Managing Director at AGRAVIS Technik Center GmbH, which has specialised itself in the marketing of second used farm machinery as the subsidiary of AGRAVIS. Active and innovative marketing is an important pillar of the agricultural technology industry, along with customer orientation and service. In the meantime, Europe’s biggest farm machinery auction is a creative concept that has created an excellent reputation for itself.

Europe's biggest farm machinery auction will take place on the auction grounds of the international auction house, Ritchie Bros. Auctioneers is on Berliner Straße, just a few metres away from the AGRAVIS Technik Center GmbH, in the Euroindustriepark in Meppen.