Why are students encourage to apply for 10 - 25 schools and then promote the $$$ awarded…What purpose does this serve? High schools have been obsessed with the “Million Dollar Scholar.” As a result, students are being pushed by counselors to apply to as many colleges as possible--some as many as 100 applications--all to meet their school quota. The more scholarships/college acceptances the better! Schools have been so consumed by recognition and awards, that they’ve missed the mark on what it means to be a Million Dollar Scholar.