MOMA Men Fall/Winter 2010

More eShopping and more shoes. There’s a line of shoes and boots from Italy called MOMA that we keep seeing and loving, so we thought it was time to cover it.

MOMA‘s mother company FRAGO, was founded in 1975 by brothers Luigi, Nelso and Daniele Gironacci. The first activity of FRAGO was the production of trendy shoes, hand crafted following state of the art Italian shoemakers traditions. MOMA grew up season after season to become a highly fashionable and technically advanced shoe collection. The line is a killer mix of cool and classic with styles on either end and many in the middle. And you know if they’re hand made in Italy, the craftsmanship is impeccable.