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Could you expand on this concept of finding/developing your unfair competitive advantage and leveraging it for your mission?

I’ve started by looking at myself from a differentiation perspective — what do I do differently from other people, what experiences and traits do I have that are different? I then go through that list and try to frame each of them as being or creating a competitive advantage and seeing if it passes the smell test.

I’m then following up with a list of actions I can take to enhance or exploit those things to my advantage in a way that moves me closer to my mission and money.

Sure, but it sounds like you’ve got the right idea already. The only extension I would give is whether those unfair advantages you have can be monetized. For example, you could be an excellent painter, but the odds of having a comfortable life with painting as your mission are low. With that said, if you truly love to paint, and feel like painting is your destiny and are willing to live in near poverty and work odd jobs so that you can paint all day, and are 100% devoted, then painting is your mission. But for the vast majority of guys who are serious about self improvement, your mission needs to pay you well or at least have that potential.

Very good read. Some gurus out there suggest that a true mission shouldn’t have any end point (or at least 20+ years for a phase), you-know-who.

Instead, you set for a mission with a rather short deadline (10 years), which sounds more like a big goal (which is very clear defined and motivating), care to clarify on this a bit? is it that you haven’t really found your “life mission” and still looking for it while trying to achieve your goal? or that kind of mission itself is pure bullshit?

As to your questions. I like a decade and having an end goal because it puts it in striking distance, you can visualize it. A lifetime goal with no end in sight is much harder to visualize.

With that said, hitting that goal is not the end of the mission. The mission is lifetime, but you can readjust once you hit your goal. The idea of having as a mission is the weight behind it. Eg. in fitness my goal is a great body and I have yearly goals, but its not my my mission, its just a high prioritized goal.

I’ve def found my lifes mission and I’ve set a decade long goal to achieve what I want, after that I’ll set another decade long goal to get me to the next phase.

IMO a mission is something you’d like to see in the world one day. Usually – it won’t be achieved in one lifetime. Everything else are just goals and means-to-an-end. That business you want to build? It’s a goal. Seeing more people improving/improved, getting rid of world-wide poverty? That’s a mission. Using your business as a tool, a means-to-an-end.

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