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Bluecore Becomes Oracle PartnerNetwork Silver Level Partner

Bluecore,
an AI-driven retail marketing platform that brings together website,
customer and live product insights to match customers with the products
they love, today announced that it has become a Silver Partner in the Oracle
PartnerNetwork (OPN) Specialized program. As a Silver Level member,
Bluecore helps eCommerce marketers view behavioral and product data in a
single customer experience platform, create more meaningful audience
segments, and immediately target those consumers across a variety of
channels.

Bluecore enables eCommerce marketers to individualize customer
interactions across email, website, display and social by unifying
product catalog and customer behavior data. More than 400 brands and
retailers, including Express, Staples (News - Alert), Blue Nile and Sephora, use
Bluecore's platform to drive revenue growth and improve margins.
Bluecore acts as an intelligent decisioning layer for eCommerce
companies, powering individualized and triggered communications. The
platform ingests terabytes of catalog, behavior and transaction data in
milliseconds and calculates intent and optimal messages on the fly to
enable instant and dynamic marketing actions.

"Brand marketers must find smarter and faster ways to leverage their
data and build more meaningful campaigns. The industry doesn't have time
for time-consuming data integrations or IT involvement - these marketers
must be empowered to act on their own when a marketing opportunity
striks," said Fayez Mohamood, CEO of Bluecore. "As part of the Oracle (News - Alert)
PartnerNetwork, we're helping marketers in the Oracle ecosystem better
understand their customers and deploy personalized, real-time campaigns
that drive more revenue."

With its Silver status, Bluecore has the ability to develop, sell and
implement Oracle's 1-Click product portfolio, allowing the decisioning
platform to increase competitive positioning and profitability with
midsize companies. In addition, Bluecore receives the benefit of being
able to leverage the OPN Portal tools and resources and experts within
the Oracle Partner Business Center to increase their market knowledge
and ability to maximize customer sales and retention with Oracle. Silver
Level partners also are eligible for discounts on Oracle training, lead
registration via Open Market Model, entry into the Oracle Solutions
Catalog, discounts on Oracle Linux and Oracle VM Support and more.

Bluecore is an AI-driven retail marketing platform specializing in email
personalization. By bringing together and activating website, customer
and-for the first time-dynamic product data, Bluecore solves the missing
piece of the performance puzzle by helping retailers automatically
respond to customer behaviors with triggered and individualized
messages. Hundreds of brands and retailers use Bluecore to drive more
revenue with less effort by connecting customers to the products they'll
love.

About Oracle PartnerNetwork

Oracle PartnerNetwork (OPN) is Oracle's partner program that provides
partners with a differentiated advantage to develop, sell and implement
Oracle solutions. OPN offers resources to train and support specialized
knowledge of Oracle's products and solutions and has evolved to
recognize Oracle's growing product portfolio, partner base and business
opportunity. Key to the latest enhancements to OPN is the ability for
partners to be recognized and rewarded for their investment in Oracle
Cloud. Partners engaging with Oracle will be able to differentiate their
Oracle Cloud expertise and success with customers through the OPN Cloud
program - an innovative program that complements existing OPN program
levels with tiers of recognition and progressive benefits for partners
working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.

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