Industry Disruption – IntriCon Style

For a company that makes tiny devices, IntriCon has been making some big waves in the past year. It’s an overnight success story ten years in the making, according to Mark Gorder, CEO. While the laws changed at a federal level last year, there’s been a longer shift toward making hearing health care more available, especially for people experiencing mild-to-moderate hearing loss.

Last year, IntriCon acquired its partner company, Hearing Help Express, which has opened up a direct path to consumers. And so, the business model that has been steadily hedging toward easier access to hearing aids finally caught up to Mr. Gorder’s vision. The investors seemed to like the move, as stock prices soared.

To read more about how IntriCon became the best-performing publicly-traded company in Minnesota, click this link.