Kohl's adds Elle line to cause merchandise

August 8, 2012

MENOMONEE FALLS, Wis. — Kohl’s Department Stores has partnered with Elle magazine to offer a new line of apparel and accessories designed to raise money and awareness for the fight against breast cancer.

Available for only $5 and $10 each, the Elle collection features a variety of chic and stylish apparel and accessories that support women’s health. From tees, pajama pants and shorts to scarves, candles and totes, all items are designed in fashionable fall colors and Parisian prints while sporting the signature pink ribbon. In Wisconsin Kohl’s stores, the breast cancer cause merchandise has its own center aisle display where all items are located in one spot to make it easy for customers to support the cause.

“We are excited to unveil our newest collection, designed by Elle, from our Kohl’s Cares cause merchandise program,” said Julie Gardner, Kohl’s EVP and chief marketing officer. “This new and exciting collection supports the fight against breast cancer in a fashion-forward way and offers customers the opportunity to be stylish and value-conscious while supporting women’s health this season.”

Kohl’s cause merchandise supporting the fight against breast cancer is available year-round, with 100% of the net profit donated to the cause.

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