Category: PRSA Event Series

In the world of higher ed, branding is far more than a marketing tool—and it should be. So how can higher ed communicators build on their institutions’ brand with unique collaborations and storytelling? How can we build and enhance our brand while protecting what we have worked so hard to develop? Can we break down […]

Today, the Capital Region Chapter of the Public Relations Chapter of America hosted Bruce Upbin, managing editor for Forbes Magazine, in Albany, N.Y., for a special for a talk on how Forbes Magazine has adapted to the rise in new media. Following Bruce’s talk, Bruce opened himself up to an “Ask Me Anything” session, followed […]