How much does a marketing plan cost to develop and why do I need one?

Marketing activations that are not linked to a business outcome are a waste of money. As a result, marketing planning is an important part of our work. The research and context that we build during this stage help us to ensure that your marketing budget is spent wisely.

But why do I need a marketing plan?

Imagine you’re building a house. A marketing plan is the equivalent of an architect’s blueprint.

So, how much does a marketing plan cost?

As with most of our work, the final cost depends on the complexity of the project.

A marketing plan for a small project, or a startup, will cost between $3,000 and $7,000.

A marketing plan for a national launch will cost between $8-25,000, depending on complexity.