QUICK REVIEW: Kellogg’s Wild Berry Froot Loops Cereal

What is it?

Froot-flavored loops and froot-flavored staars that mostly don’t look like regular Froot Loops. There are red pieces, which I assume represent strawberries, purple pieces, which may stand for blackberries, teal pieces for blue raspberries, and green pieces that don’t symbolize any berry and are there just to throw us for a Froot Loop.

How is it?

As expected, it doesn’t have a generic amalgamation of a wide spectrum of fruity flavors like original Froot Loops. Instead, it’s like a generic amalgamation of a wide spectrum of berry flavors.

It’s not bad. Sometimes it reminds me of berry smoothies I’ve made for myself and other times it tastes like snack bars with dried berries. Can I pinpoint particular berries by eating individual pieces? No, but who, besides birds and infants, eat cereal pieces one by one. Okay, maybe a few of you, but not spoon-wielding me.

Is there anything else I need to know?

Froot Loops’ mascot, Toucan Sam, has said to follow your nose to the fruity taste of the cereal he represents. But if I did that with his new Wild Berry Froot Loops, I’m sure my nose would lead me away from it because it smells weird. Inside the bag or right after pouring it into a bowl, my beak noticed a plasticky and berry smell. It reminds me of those scented play dolls my sister had in the 80s whose eyes would follow me around the room. The aroma subsides once I pour the milk, but it’s odd and a little unappetizing.

Conclusion:

Kellogg’s Wild Berry Froot Loops Cereal is a decent cereal, but I have to say it doesn’t compete with the original. It’s different and a nice change of pace, but I’m not wild about it.

DISCLOSURE: I received a free sample from Kellogg’s, but this didn’t influence my review in any way.

Not sure if it’s regional. I’m in central NJ and I was able to find it initially in a regular size box at my local Target about 2 weeks ago. More recently, I found it also at my local Walmart in a Family Sized box about a week ago. So far I’ve only seen it at Target and Walmart in general. I haven’t seen it at my local Stop and Shop, ShopRite, Acme, or Foodtown.