I won’t go into all the ramifications of Facebook’s new social plugins and bid to dominate the interwebs. You can check out the Carrot Creative Blog for a nice little “what it means for you” recap, along with Mashable’s constant, sometimes in depth/sometimes superficial, coverage of the new tools and announcements, as well.

What I’ve noticed is that the tech battles that are currently brewing transcend industry or product. To name a few:

Facebook vs Twitter vs Foursquare

Facebook vs Google

Google vs Apple

Google vs Microsoft & Yahoo

My question, as such, is – if you were to relegate control of you entire online behavior and identity to one of these dominant entities, which would it be? Which brand engenders trust? Functionality? Personality?

We may not have to actively make this decision in the near future, but we are passively acknowledging its growing preeminence it every time we go online. Sooner or later – and probably sooner, Facebook’s open social graph will collide head on with Google’s open ID, and I wouldn’t be surprised if Apple launched an alternative – anti-culture – subversive – nonconformist version of the concept: One ID to rule them all. Add to that the truly independent competition – the open source Wikipedia/Firefox-ish rival.

In fact, it may – and probably will – boil down to what browser you use as your portal to the digiverse – Chrome, Safari, Firefox, or the inevitable Facebook Browser that will be the culmination of their efforts to connect the web and infuse Facebook’s presence in every online destination.

So – I ask again – if you had to turn over near-complete control of your online activities to one of these brands – insofar as they will manage you – your email, social activities, functions and features, web browsing, shopping the advertisements you receive, your financial information, etc… to provide a seamless, integrated and unified experience – Who would you trust? Who would you prefer as your Internet partner-in-crime-and-everything-else? I know I trust Google to develop functional tools, I trust Facebook exploits my personal information to create a more socially enhanced experience – even if it is at the cost of my privacy. I trust Apple do design innovative and aesthetically pleasing “things” that boast superior user experience and interface, but may lack in the features/functionality department (Can someone say MULTITASKING?)