The Michael Jordan Bugs Bunny Commercials were a series of commercials and advertisements that combined live-action and animation. These commercials/advertisements were made for Nike and MCI.

History

After the theatrical shorts ended, Looney Tunes wasn’t as popular or as well-known to the public eye as the series once was. With the success of “Who Framed Roger Rabbit?” a live-action/animation hybrid film, the Looney Tunes characters were once again showed on the big screen in an animated film.

In January 1992 Bugs’ comeback started, thanks to collaboration with the world’s most famous athlete, Michael Jordan. During Super Bowl XXVI, Viewers were thrilled to see the two titans in their own respect basketball against a team of bullies in the “Hare Jordan” spot for Nike, imagined by Wieden Kennedy creative director Jim Riswold.

“This could be the beginning of a beautiful friendship!” said Bugs to Jordan at the end of the ad. The commercial did so well that Warner Bros. reunited the two for a 90-second ad during Super Bowl XXVII the following year.