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Light Trucks Continue to Dominate National Market

A new report, based on the latest sales data for October 2019 from Wards Intelligence, shows a significant shift away from cars and towards light trucks, including SUVs, CUVs, vans, and pickups.

The upward trend in the popularity of light trucks over cars has been steady since 2013, when only 1.2% of market share separated the two segments. While car and truck sales were nearly even then – with trucks holding the slight edge – the divide between the two segments has grown to 42% through October 2019, with trucks capturing over 71% of the market. To put that in a sales perspective, trucks only outsold cars by about 160,000 vehicles through October 2013 – now trucks are outselling cars by more than 6 million.

In addition to the nationwide trend, an analysis of state market data is available through the first six months of 2019.

According to consumer research, our customers want it all — better mileage, cleaner and safer technologies and affordable new vehicles. While we continue urging all stakeholders to work together toward a national program for fuel economy standards, automakers have our own roadmap to move forward while continuing to meet the needs and expectations of consumers.

Our priorities are fourfold

Continue increasing fuel economy — year after year — to provide our customers with more energy-efficient vehicles with greater emissions reductions and the latest safety technologies.

Partner with public/private groups to get more energy-efficient vehicles on our roads via charging/fueling infrastructure, consumer incentives, government fleet sales and car-sharing and ride-sharing programs.

At the same time, continue increasing investments in research & development for more advancements in safety and efficiency.