The most exciting opportunity for the rum industry to grow UK sales lies in educating more consumers and trade professionals about the myriad wonders within the category. Too few people fully appreciate its breadth, depth and versatility at a huge range of price points. We therefore decided to make education the chief focus of our big debate at the fourth annual Think Rum event in London this month.

Rhône-style wines are growing in popularity, with increased appeal to experimental winemakers and consumers across the globe. The classic grapes of the Rhône Valley – namely Syrah, Grenache, Mourvèdre, Viognier, Roussanne and more – can create unique blends and the wines that are produced will vary from country to country.