26 Nov Mobile Marketing News Of The Week: November 18- 25

Hello digital world’s amazing people! Are you ready to hear the exciting news of the week that we are just leaving behind? Keep yourself up to date within the constantly growing tech world. Enjoy it!

The App Growth Awards 2018 Finalists are announced!

Berlin will be the venue where app world’s citizens gather together on 6 December, Thursday. The App Growth Awards will be held this year for the second time to honour the industry’s brilliant companies, campaigns and people. Being the first event to recognize innovation and success within the app marketing ecosystem, The App Growth Awards are reaching 20 countries over 5 continents.

Companies, campaigns and people are competing with each other under 13 categories, namely App Marketing Agency of the Year, Best App Advertising Platform, Best Analytics Platform, Best App Engagement Platform, App Growth Innovation, Best App Video,

Best ASO Company, Fastest Growing App, Growth Team of the Year, App Marketer of the Year, Best Paid User Acquisition Campaign, Best Retention Campaign, Social & Influencer App Campaign. You can find more information here. Find us on the list of The App Growth Awards 2018 Finalists!

It is very exciting to be a part of this incredible atmosphere! Moreover, it is a great place for us to discover the future of mobile growth together with you! If you want to share our excitement and meet with us, just schedule a meeting. We will be waiting for you to help you discover new ways to boost your app!

Mobile became the expected superstar of ‘Cyber Week’

Black Friday and Cyber Monday are rocking the world with larger numbers of consumers year by year. On Black Friday, the conversion rates ranked the highest of the entire year with a rate of 4.9%. Based on the experience of the previous years e-commerce and traditional retailed were well prepared for this global movement. Accordingly, the ones who succeeded in strategic thinking seem to take advantage of one of the biggest shopping events.

Billions of dollars are spent on cyber week, and it is no surprise at all. Companies that spent time and effort to observe the consumer’s expectation and evaluate their own conditions could write a success story within their company history. The market is huge and Cyber Week lasted longer in 2018.

Mobile became the expected superstar of Cyber Week. Everybody like us keeps talking about the importance of mobile optimization. In Cyber Week 2018, mobile devices accounted for 67% of all digital traffic. This is even more than the general expectation as 55-60%.

The “Global Mobile Artificial Intelligence Market Analysis (2018-2024)” report has been added to ResearchAndMarkets.com’s offering. According to the analysis, the market size is expected to reach $22.5 billion by 2024. Not only will the numbers change, but also amazing features will be found on smartphones during the forecast period.

Our phones seem to learn to learn in order to decide on the best functioning methods. Mobile AI is also expected to simplify the complexity of certain subjects. Studying the market in terms of application and region the analysis is also revealing the profiles of tech giants of the world such as MediaTek, Apple Inc., IBM Corporation, and Microsoft Corporation.

Facebook’s advertising platform is suffering from a major outage

One of the biggest social media platforms ever has crashed right before the Black Friday. The tool that enables the users to create ads on Facebook failed to maintain its job while the companies were getting prepared for the huge shopping event. The platform was down for more than eight hours. Facebook is an important medium to reach the target audience for digital advertising marketers and digital advertisers. This is why an outage of eight hours, which is unusual, is enough to cause chaos. Find more on Business Insider.

Both Online Games And Advertising To See Strong Growth In The Coming Years

Zynga is expected to accelerate its growth over the next couple of years as a result of the launches of new games. New games and controlled expenses seem to be the key to Zynga’s future earnings growth. The company’s Online Games revenues are predicted to rise up to 900$ million by the end of 2020. Zynga also agreed with HBO for rights to create two new Game of Thrones games.

The company also agreed with Warner Bros. Interactive Entertainment for a new Harry Potter Match-3 mobile game and with Disney for a new Star Wars mobile game. Considering these new games that will probably be popular on a global basis, 2019 seems to be the year of Zynga. Learn more about Zynga on Forbes.

LinkedIn Launched “Student Voices,” Its Own Take On Stories

The huge social media platform to connect people for professional purposes launched “Student Voices”. With the aim of engaging with the younger audiences, LinkedIn is increasing its social feature without getting away from its professional identity. The first version of LinkedIn stories appears with the title of “Student Voices” which is only available to university students in the US.

It wouldn’t be surprising to see the feature that allows students to post short videos to their Campus Story extended to more users. Keeping up with the times, LinkedIn joins the platforms with disappearing content. The uploaded videos disappear from the Campus playlist after a week. Read more on Wersm.com.

Before we leave;

Obviously the arrival of Black Friday and Cyber Monday added some excitement to the digital world this week. While we were amazed with the power of mobile devices in the online shopping, mobile AI market came forward with the analysis of ResearchAndMarkets.com. LinkedIn and Facebook was on our focus this week along with the globally growing gaming company Zynga’s story of growth.