Finally, a T-Mobile/Carly advertisement for the HTC One S: Get your music 4G fast with the new HTC One S, exclusively from T-Mobile. Combine the 4G speed of T-Mobile with the built-in beats audio technology of the new HTC One S 4G smartphone and what do you get? Stream your favorite songs from your music library straight from the cloud on Google Play. No wires. No syncing. Just 4G fast. [read full article]

T-Mobile just dropped their second commercial on YouTube and this time they are taking a direct shot at the iPhone 4S on AT&T. More importantly, it’s Carly, a Motorcycle and a definite attack on AT&T’s iPhone network. How much faster is T-Mobile’s 4G network compared to the iPhone 4S on AT&T’s network? Don’t blink or you may miss it. Now see how much faster our 4G speeds are for real at [read full article]

T-Mobile USA Marketing Chief Cole Brodman is leaving the company later this month, T-Mobile confirmed early this morning. Brodman held the position of T-Mobile’s Chief Marketing officer for a little less than two years having spent almost 17 years with the company. Brodman will step down as of May 25th, though he will continue as a strategic advisor according to T-Mobile Chief Executive Philip Humm. “It’s a retirement from T-Mobile,” said Brodman, … [read full article]

Update: Perhaps calling this a “cop-out” was a little too strange of language, but I stand by my assertion that this is wrong and that T-Mobile should test 4G against 4G or not at all. I hope T-Mobile recognizes that their strength lies in comparable speeds, but really shakes things up when it comes to value. T-Mobile’s TestDrive website is now live and I will say at first glance, I’m disappointed. I’ll just … [read full article]

Here we go…after 24 hours of buildup, I can’t wait to see how you all respond to this. Introducing, Carly — the Magenta biker bad-ass. No more Mr. Nice Girl indeed. Time To Set The Record Straight. What do you get when you combine America’s Largest 4G Network™ with T-Mobile’s newest and fastest 4G smartphones? Speed. Get ready. It’s time to rethink everything. It’s time for fast. Does this commercial make you stand up and scream … [read full article]

More about this marketing campaign David? Yup, there’s more and it’s possible there will be more tonight. It’s clear T-Mobile is going all-in with this new campaign, especially as details come out they are preparing an extra $200 million investment in marketing and advertising this year. T-Mobile CEO Philip Humm is even getting in on the action, sending out a letter to T-Mobile employees informing them of the new campaign, which … [read full article]

T-Mobile just dropped a new YouTube video highlighting the “shooting of a new commercial.” Hmmm, where have we heard that before? As we discussed this past Friday, T-Mobile is in the midst of a revamped marketing effort featuring Carly and I’d keep a close watch on that leather outfit. You just might see it in the new commercial. Just saying. If you want to go down memory lane, hit the video below for Carly’s debut effort … [read full article]

I’ve long said T-Mobile needs to get Carly out from the white screen and into the real world — and if I’m hearing rumors and whispers correctly, I’m about to get my wish. According to some ninja tipsters, T-Mobile is moving Carly into the real-world and showing a more “aggressive” side of our favorite Magenta girl. Try and think back to her leather outfit and motorcycle, we just might be seeing that again. … [read full article]

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