WTC Open Meeting and Education Presentations - SEMA Show

Take advantage of two valuable presentations for your business, Network with WTC leadership and peers.

“Turning ‘Real’ Trends into ‘Real’ Revenue,” President and Founder of Exsell Marketing Wayne Williams will share the latest trends in the wheel and tire industry. Williams has more than 30 years of experience in the automotive aftermarket and is the “Counter Intelligence” columnist for Modern Tire Dealer magazine. The presentation will incorporate an overview of Google Insights and how this powerful tool can benefit businesses through an understanding of what people search for and how they are searching for your products as well as those of your competitors.

The second session, “Finishing the Plus-Sizing Job: Pressure, Labeling and TPMS,” will be presented by Dr. John W. Daws of Daws Engineering. Dr. Daws specializes in the analysis of tire failure and has published papers on the forensic analysis of tire separation as well as on the fitment of plus-size tires to vehicles and their relationship to vehicle handling and stability. Guests will get an understanding of tire pressure requirements in various plus-sizing alternatives, learn about pressure labeling of the vehicle to conform to DOT safety requirements and be counseled in good business practices. Dr. Daws will also clarify the impact of tire pressure and labeling requirements with respect to TPMS.