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Georgia Marketing Graduate Programs | Graduate Marketing Degrees

Marketing graduate programs may cover advanced topics in marketing management, marketing research and marketing communications through coursework in theory and best business practices. While for entry-level occupations an undergraduate degree may suffice, current trends point to a more favorable outlook in certain sectors for those with a graduate degree, whether in market research, marketing, statistics or business administration.[i] Students may approach a graduate degree in marketing from an interest in analytics, marketing campaign management or understanding how consumers think and buy products. As a fairly comprehensive field, there is more than one type of program or reason to consider taking your education to the next step.

Types of Marketing Graduate Programs

Marketing graduate programs are offered by some universities as business certificates, masters and doctorate degrees. Since students may be currently working in the industry, some marketing programs incorporate practical skills that individuals can take right into their current career. With diverse concentrations, students may also be able to tailor their graduate marketing degree to their own interests through coursework and electives.

Potential Concentration Areas Within Marketing Programs

As a broad field, there are different perspectives that marketing graduate programs can take, which means that being a ‘marketing major’ may entail different courses depending on the emphasis. Some of the common concentration areas could be considered as:

Marketing Management: estimating demand for products and services to develop pricing strategies through collaborative efforts with sales, public relations and product development;[iv]

Integrated Marketing Communications: incorporates both traditional and contemporary marketing practices such as digital marketing, social media and the approach of incorporating consumer needs and niche marketing[v].

Marketing Graduate Certificates

Marketing graduate certificates are usually shorter-term than master’s programs and offer targeted skills and add on credentials. Some course credits earned in these program may be directly applied to a Master of Science or Master of Business Administration with a concentration in Marketing.

Marketing Masters Programs

Marketing Masters programs may typically take around 1 to 2 years depending on the marketing school and whether you are a part-time or full-time student. Prospective applicants may be coming with a Bachelor of Business Administration, a Bachelor of Marketing, or another field; it is always good to verify the requirements of each individual program. Options for masters in marketing are varied but are found as Master of Arts (MA), Master of Science (MS) and Master of Business Administration. Typically, the MBA Marketing Degree involves an overall business education with a concentration in marketing while the MA and MS are oriented to the domain of marketing in general or a specific aspect of the industry such as integrated marketing communications.

Marketing Doctorate Programs

Marketing Doctorate Degree Programs may take 3 years or more beyond the Master’s degree, and admission is often predicated on one having earned a Master’s degree from an accredited institution. Options for graduate degrees in marketing at this level could include the Doctor of Business Administration (DBA) or Doctor of Philosophy (PhD) in marketing. These tend to be research focused and may further refine an understanding of international business, leadership strategy or marketing management.

Earn a Marketing Graduate Degree Online or On Campus?

Today’s graduate students often has the option of attending a residential program or earning a marketing graduate degree online. If you are open to relocation or attending a local university, search our directory for ‘campus marketing graduate programs’. If you are an international student or just prefer distance learning for the convenience, look for ‘online marketing graduate programs’. Refine your preferences by choosing your program level (certificate, masters, doctorate).

Accreditation

Accreditation is an important thing to consider no matter what type of marketing degree program you are looking into. Graduate schools can be accredited at the institution level through regional and national accreditation agencies such as the U.S. Department of Education and Council for Higher Learning Accreditation (national) and the Higher Learning Commission as an example of one of the regional agencies. These regulating agencies ensure quality standards (curricula, administration, student services, faculty) and if you are interested in federal aid, you can only apply for it if you attend an accredited school. At another level, specialized programs are sometimes accredited by different agencies such as the Accreditation Council for Business Schools and Programs (ACBSP).[vi]

After Graduation

Marketing graduates may be prepared for a variety of career paths that could include:

Take the Next Step

Whether you are contemplating a return to university or looking for continued education, marketing is a field that can tap into your communication and critical thinking skills at the same time. Search our comprehensive directory to find the marketing graduate program that aligns with your personal and professional goals. Some of our sponsored listings could include: Master of Business Administration –Marketing online; Master of Science in Integrated Marketing Communications on campus; MBA Digital Marketing online; Doctor of Business Administration –Marketing online. Each university has a unique location and curriculum; we suggest you use the request info tab to find out more about these features from prospective schools. This could also keep you on schedule in terms of their individual deadlines for application.

Sponsored Listings in Marketing in Georgia

American InterContinental University

In AIU’s ACBSP (Accreditation Council for Business Schools and Programs) accredited Master of Business Administration program with a specialization in marketing, students can acquire an essential understanding of the important roles marketing profession...

Southern New Hampshire University

The SNHU master’s in marketing research and analytics will give graduates the tools they need to collect data using a variety of methods - interviews, focus groups, market analysis surveys, public opinion polls, etc. — and evaluate that d...

In the master’s in marketing, new media and communications concentration, you’ll examine how advances in media and technology have impacted the study of culture, relationships and messages. You’ll also investigate the practical aspe...

Full Sail University

Full Sail University’s online Internet Marketing Master’s Degree Program explores the constantly evolving world of multi-channel marketing in the 21st century and the complex issues and opportunities available through the Internet. You&rs...

Grand Canyon University

Grand Canyon University’s Master of Business Administration with an Emphasis Marketing provides students with the capacity for transformational leadership through the application of business practices. The program highlights the impact of the global eco...

Lasell College

Whether the message is part of a larger marketing strategy or developed in response to an urgent need, every business or organization needs knowledgeable experts to craft and strategically communicate it to the public. In the Integrated Marketing Com...

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