Feedzilla

A prominent local media executive fired from Yahoo last year has filed a
lawsuit accusing CEO Marissa Mayer of leading a campaign to purge male
employees.

“Mayer encouraged and fostered the use of (an employee
performance-rating system) to accommodate management’s subjective biases
and personal opinions, to the detriment of Yahoo’s male employees,”
said the suit by Scott Ard filed this week in federal district court in
San Jose.Ard, who worked for Yahoo for 3 ½ years until January 2015, is now
editor-in-chief of the Silicon Valley Business Journal. His lawsuit also
claims that Yahoo illegally fired large numbers of workers ousted
under a performance-rating system imposed by Mayer. That allegation was
not tied to gender.Yahoo spokeswoman Carolyn Clark defended the company’s hiring and
performance-review processes, which she said are guided by “fairness.”“This lawsuit has no merit. With the unwavering support of our CEO,
we are focused on hiring employees with broad and varied backgrounds,
and perspectives,” Clark said. “Our performance-review process was
developed to allow employees at all levels of the company to receive
meaningful, regular and actionable feedback from others.“Our performance-review process also allows for high performers to
engage in increasingly larger opportunities at our company, as well as
for low performers to be transitioned out.”In addition to Mayer, two other female executives — Kathy Savitt,
former chief marketing officer, and Megan Liberman, editor-in-chief of
Yahoo News, identified in the lawsuit as Yahoo’s vice president of news
at the time — are accused in the lawsuit of discriminating on the basis
of gender.“When Savitt began at Yahoo the top managers reporting to her …
including the chief editors of the verticals and magazines, were less
than 20 percent female. Within a year and a half those top managers were
more than 80 percent female,” the lawsuit said. “Savitt has publicly
expressed support for increasing the number of women in media and has
intentionally hired and promoted women because of their gender, while
terminating, demoting or laying off male employees because of their
gender.“Of the approximately 16 senior-level editorial employees hired or
promoted by Savitt … in approximately an 18-month period, 14 of them, or
87 percent, were female,” the lawsuit said.

Ard, hired at Yahoo in 2011, said in the suit that until Savitt and
Liberman took over management of the firm’s media section in early 2014,
he had received performance reviews and stock options reflecting “fully
satisfactory” work. But in June 2014, Liberman told him that his role
as head of editorial programming for Yahoo’s home page was being given
to a woman Liberman had recently hired, the suit said.

Then in January 2015, during a performance review phone call,
Liberman told Ard he was fired, effective that day, because “his
performance was not satisfactory.”

“Liberman stated that she was terminating (Ard) because she had not
received a requested breakdown of (his) duties. (Ard) had already
provided that very information as requested, however, and reminded
Liberman that he had done so,” the lawsuit said. “Liberman’s excuse for
terminating (Ard) was a pretext.”

Right after the call, Ard requested a copy of his performance review
and said he wanted to appeal his firing, the suit said. “Both requests
were denied and (Ard) was ordered to turn in his laptop and depart the
premises immediately.”

Ard’s suit also takes aim at the
performance-review process he said Mayer imposed. The process allowed
high-level managers to arbitrarily change scores of employees they had
no contact with, and it “permitted and encouraged discrimination based
on gender or any other personal bias held by management.”

Liberman, he said, once “unilaterally
lowered” the scores of three men whose performance Ard had evaluated,
while she maintained the scores of two women.

Yahoo’s use of this review system
to fire many workers individually in a short time period broke the U.S.
and California Worker Adjustment and Retraining Notification (WARN)
acts, which mandate advance notification of mass layoffs, the suit
alleged. “Marissa Mayer became CEO on a wave of optimism and then
engaged in a sleight of hand to terminate large numbers of employees
without announcing a single layoff,” the suit said.

Yahoo’s diversity reports indicate that the percentage of women in
leadership positions at the company rose slightly to 24 percent in 2015
from 23 percent in 2014.