These are some samples of the work that I completed for this course.

Brand and Promote a Café

Typography

Given a classic typeface, we had to design a poster to 'promote' it.

I was given Univers, and used the fact that it is available in so many different weights (denoted by numbers) to build shapes using the numbers. Two designs were explored, both on the Swiss theme (Swiss army knife and Swiss flag), where the motif in each case is made from the different typeface weights.

Photo Montage/Macro Photography

Design a poster for a classic movie, using a photomontage of images which sum up your chosen subject. You must use two or more of your own photographs in the composition.Design a printed advertisement for an arts event, using macro photography and typographic elements.

Food Packaging and Design

Design packaging for both a wrap and a cake, using cartonboard as the predominant material. The packaging is to be designed to protect the product, to allow the customers visibility of the product, and to be aimed at the 25-40 market. The packaging is to be tamper evident, yet easily opened, and has to be easily recyclable.

Pop Shaped is the one-man design company nom-de-plume of Micheál O'Dwyer. This website was set up to showcase the portfolio work that I produced while studying graphic design at Dublin Institute of Design.