NEW! LEAN CUISINE® Honestly Good™ Refreshes and Redefines Frozen Food

New 100% All Natural Entrées Offer Fresh Approach to Frozen

New LEAN CUISINE® Honestly Good™

New LEAN CUISINE® Honestly Good™ is frozen food like you've never seen or tasted before. Available in the natural meals section of the freezer aisle, LEAN CUISINE® Honestly Good™ entrées are made with a delicious combination of thoughtfully selected, quality ingredients that are 100% all natural and contain no preservatives. With LEAN CUISINE® Honestly Good™, what’s left out is as important as what’s put in. All six varieties feature lean proteins like whole white meat chicken breasts and North Pacific wild caught fish filets, nutritious whole grains, and farm-selected vegetables with a flavor-packed sauce you add yourself.

The new line made an exciting debut at the March Natural Products Expo West in Anaheim, California, and will be sampled at the 9th annual BlogHer Conference in Chicago, Illinois. “We’re shaking up the frozen category,” said Mike Niethammer, LEAN CUISINE® Director of Marketing. “We recognize that today’s frozen consumer wants more. She’s seeking great tasting whole ingredients that she can feel good about, like wild caught salmon from sustainable sources and whole grain pilaf. By offering these innovative products in the natural section, we’re giving our LEAN CUISINE® consumers six new, delicious options to choose from, attracting new users and helping grow the category.”

The new LEAN CUISINE® Honestly Good™ varieties feature new packaging with a 100% recyclable outer sleeve and a translucent tray, which allows consumers to see the meal they’re about to enjoy. LEAN CUISINE® believes strongly in the importance of serving the best tasting, highest quality ingredients, so we've partnered with select farmers to grow the ingredients in LEAN CUISINE® Honestly Good™ entrées. Together with some of these farmers, we’re donating a portion of the vegetables grown for LEAN CUISINE® Honestly Good™ to local communities through our Honestly Good Giving™ program. In our first year, we will give one million servings of vegetables, so they can be enjoyed by those in need.

LEAN CUISINE® Honestly Good™ is available in the natural meals section of the freezer aisle of supermarkets nationwide, with six delicious varieties:

About Nestlé USA
Named one of “The World’s Most Admired Food Companies” in Fortune magazine for sixteen consecutive years, Nestlé provides quality brands and products that bring flavor to life every day. From nutritious meals with LEAN CUISINE® to baking traditions with NESTLÉ® TOLL HOUSE®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That’s what “Nestlé. Good Food, Good Life” is all about. Nestlé USA, with 2012 sales of $10 billion, is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company with a commitment to Nutrition, Health & Wellness — with 2012 sales of $98 billion. For product news and information, visit Nestleusa.com or Facebook.com/NestleUSA.