Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: brazil

Football (I mean, soccer) is more than a passion. In some countries, and Brazil is one of those, football is a faith. Once you have a favorite team, your loyalty to such team will last forever. And you expect your children to follow your same worship and support the same team you support… So, if you have been nodding while reading the previous couple of sentences, you will simply love this idea made in Brazil.

Sometimes, maybe often, hopefully not always, Young Lions and Future Lions projects might be more interesting and innovative than the “big” Lions. For example, I love Netflix Places by Gabriel T Garcia and Felipe Sampaio of the Miami Ad School in São Paulo.

Talking about consumers’ relationship with the toilet is a sensitive topic. So for Activia, a yogurt that helps regulate the digestive system, it’s not super easy to interact with its target consumers. So in Brazil, Wunderman came up with a pretty nice idea to talk about “regulating your intestines” without directly mentioning the specific words or idea.

Technology keeps surprising me. I didn’t know you could use video content streamed via a webcam to a feed live an advergame. The challenge this time is pretty easy: you are a frog and you need to cross the street without being run over. But the street is not just “a” street, it is a major route in Sao Paulo that is streamed live on Facebook.

This is the first time I see something like this. A plug & play print advertisement. To promote a music festival in Brazil, F/Nazca came up with the amazing idea of embedding an audio message on the cover of Playboy magazine.

In Brazil Nike has just launched a video to celebrate the legendary Ronaldo, O Fenomeno, who recently retired from football (soccer and will play his last match tonight with the Brazilian National Team in the friendly match vs Romania.
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How do you get art directors’ attention to communicate the existence of a new image bank? Connect with them through the tool they use the most: Photoshop. And surprise them. Pretty simple, uh? The idea of a Photoshop based film is just brilliant. Art directors were sent .psd files that once opened will generate a short movie where each frame is a Photoshop layer. The result is pretty cool.
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The Heineken bottle opener connected to Facebook is just a (brilliant) student idea. But the fridge connected to Twitter is freaking reality. Yes, there is a fridge out there that sends a tweet out every time you open it. The idea comes from Brazil and has the goal to remind people to drink water more often.
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