This Red Lipstick is Bringing Social Activism to Your Makeup Bag

The latest weapon in the feminist fight for social justice? A bold red lip. Yesterday, actress and activist Elisabeth Moss took to Instagram, trading her now iconic crimson cloak—the mandated uniform worn by her character June Osbourne, a.k.a. Ofred, in The Handmaid’s Tale—for a painted cherry pout that relayed a powerful message. Though Moss kept the rest of her makeup minimal, her lip was matched to a series of stickers that freckled her complexion, reading "NOT AFRAID," "FIGHT BACK," and "RESIST."

The lip-level hue, aptly called "Outrage," comes from The Lipstick Lobby, a makeup movement with a commitment to donating five dollars from each sale of the vivid shade to the ACLU, with a minimum contribution of $10,000. Likewise, 100% of proceeds from the brand’s alternate option, "Kiss My Pink," will find their way to Planned Parenthood. Each of the colors demands attention, inspiring wearers to speak up and be heard.

This isn’t the first time Moss has advocated for change, a desire propelled by her role on a show that centers on a future in which women no longer have any sort of societal voice. "If you’re spending a year on something and you’re thinking about it...it sinks in, this idea of like, what happens if we don’t say anything or what happens if I don’t speak up?" the charitable actress has said. For those who need a colorful reminder, or simply a new look, this campaign is the perfect way to put your message where your mouth is.