existing customers

According to the owners of Google, mobile marketing is the “fastest growing platform” that they have seen so far.

Mobile marketing definitely puts your local business ahead of your competitors because it gives you the ability to present your existing customers with a totally new experience and it also gives you the opportunity to potentially connect with millions of global users who don’t own or bother to use their desktop computers.

The whole world is there at their fingertips.

Most local businesses have not even grasped the importance of mobile marketing so this gives your business the edge.

Get in early and steal all of the customers that they might have got if only they had been as marketing savvy as you.

We will give you all of the information that you need to make an informed decision about mobile marketing.

Last post I talked to you about word of mouth marketing. If you haven’t read that article yet click here to read it first and come back to this one.

Mainly I was focused on how you can get referrals from your existing customers, but I also want to talk to you about one of the most profitable marketing strategies you can use. Creating strategic alliances with complementary businesses can literally make your business. One good strategic partner could provide 25-50% of your business.

What is a strategic partner? Sometimes it’s obvious… If you’re a mortgage person, you want to have partnerships with good real estate agents, a photographer wants to have partnerships with wedding planners, etc. You want to look around and see what other kinds of businesses share your same potential customers.

Once you identify potential alliances, you’ll need to ask an important question, “what can I do for them?” You are trying to make a sale, not just meet people. This is USP (Unique Selling Proposition) revisited. What’s unique about your business as far as how you can help a potential strategic partner.

I won’t go into great detail about the concepts of this kind of marketing. The idea here is to get you thinking about it. It’s probably one of the most under used marketing strategies.