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Night Shift Distributing crafts a path across Massachusetts

Fleet company services 2,000 accounts throughout the state

Diversification has been a key path to success for many beverage operations in today’s ultra-competitive market. That’s been true for Boston’s Night Shift Brewing, which, in 2016, launched a separate distribution business. A year later, it diversified even more when it became the wholesaler for a number of other craft brewers. Then, it took a step further when it expanded beyond the beer category.

“We [initially] went into it thinking we were [just] a beer distributor,” says Night Shift co-founder and President Rob Burns. “[We said] ‘We were a brewery, we’re beer guys, we know beer, we know how to sell it, so let’s do beer only.’ But as we got into it, we saw that other kinds of small producers were having the same challenges.”

Products

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

Beverage Industry’s September issue features our 2019 Wholesaler of the Year recognition to Southern Glazer’s Wine & Spirits. This issue also features an up close look at the new Future Proof beverage alcohol company as well as a look into the coffee category within the past year. As usual, we rounded up the latest trends in products, packaging and ingredients.