Author: 3rd3rd

In collaboration with Ralph Novak of Brooks Adams and Nancy Weinbeck of Bayview, 3rdThird Marketing presented "Behind the Curtain: What Prospects Really Want" at Leading Age EXPO 2018 to a packed room (see above!).
Using hard data and honest interviews from actual residents, "Behind The Curtain" is an...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]The characters in the 2018 film Book Club prove to themselves, each other, and viewers that they are not the dotty old ladies the world has painted them to be. Image src: rogerebert.com
Let’s face it: Our society is...

In this industry, there is pervasive confusion about roles. A “Marketing Director” in a community is most often a salesperson. When salespeople are handling marketing they tend to purchase advertising based on opinions, and can be vulnerable to media salespeople. They also can create messaging...

Your organization is unique, and at 3rdThird, we treat it that way.
A brand is so much more than a logo, a set of colors, and glossy photography. Your brand is made up of everything that can be perceived about your organization. That includes operational personality,...

As the Baby Boomer cohort (born 1946-1964) hits “retirement age”, they’re going to reinvent the concept and experience of senior living. Here’s why, and what that means for you:
Boomers are non-homogenous:
Those from the post-WWII generation are more different than they are alike, and they...

This is content marketing.
You know what isn't? What can actually be anti-marketing?
Let's talk about your Facebook page. At 3rdThird, we've seen some accidentally appalling things crop up on social media, like photos of memory-care patients alongside a campaign for active lifestyle move-ins, and 1-star reviews...

14 September, 2017

About us

3rdThird Marketing is a full-service branding and marketing firm that specializes in reaching people who are in their 3rd third of life.