Words can only go so far. What about all the very real things that exist outside human discourses? That which escapes explanation? That is what I want. Words are nice, but I want them to be more. I make typefaces that make words real.

Feel resonance, shape enjoyment, forget utility.

Utility is hugely overrated in design. What got us into this alienated mess is the rationalisation of all areas of life. How long do we have to live like the world needs to be rebuilt? It's not broke, let's not fix it! Most fixes just amount to more problems. What if our mission is not to solve, but to embrace? Soon the robots are going to do all that boring stuff anyway, so we should focus on the one thing robots haven't yet mastered: enjoyment.