Tallgrass Brewing Co. has a new beer out that is obviously marketed to kids and geeks. And it worked because I wanted to try this even before I read the description of hops used. This is some brilliant marketing and can design.

Just like those classic video games we all grew up with, 8-Bit Pale Ale is spectacularly simple at first glance yet remarkably fun and complex when you get into it. Our Hop Rocket infuses the character of Austrailian grown Galaxy Hops into an American Pale Ale, giving a unique tropical, almost melon aroma in a classic American style.
ABV: 5.2% IBU: 40 Malts: 2 Row, Victory, Vienna & Munich Hops: Magnum, Centennial, Cascade & Galaxy

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Chris Karpyszyn is a Montreal based Software Developer and Homebrew enthusiast. He likes all things beer related, from drinking to tasting and the science behind brewing. You can also follow his homebrew project at King Beaver Brewery and his personal website chriskarpyszyn.com