Dressed to Impress

An intricately decorated, more colorful Sicilian cart was a way of showing off the owner’s wealth and success. So, just like if you are driving an elegant, luxury, name-brand car today, a Sicilian cart driver would pay a high price to the cart maker to make his cart more elaborate in order to illustrate his stature. Seeing all of that hand-crafted detail, wouldn’t you want him to carry your goods?