Companies Try to Push Organic Foods for Every Stage of Life

What will make people pay $3 more for frozen pizza that says "organic" when they've been eating non-organic pizza for years?

Organic food is increasingly found in shopping carts everywhere from urban grocery stores to rural Wal-Marts. But for the majority of shoppers, buying pricey, sometimes hard to find, organic food is only an occasional habit.

Marketers are working to turn these organic dabblers into consistent...