I heard a saying the other day, “Comfort kills calling.” Sub Series - 2: Regaining Control of Your Life, Work, and Destiny

And as I stared the amount of times a month I had an automatic debit listed on my calendar for every big to small bill that crossed my way, I felt very, very called.

But then I remembered another saying, “To whom much is given, much is required.”

They call it being ‘gifted’ because it’s also something we give away. When you’re blessed with a particular skill, or just the heart to do something extraordinary, one of the first steps to feeling a reward beyond money is living out your new definition of ‘reward.’Where’s my pay day? Where’s my vacation? Where’s my arrival into society?They call it being gifted, because it’s also something we give away.

It’s not glamorous, although one day it could be. It’s not easy, although it’s often made to look that way. You’re set apart from the status quo, remember? You feed on the vision of what’s coming. You’ve taken the bold step past immediate gratification and into state of perseverance.That’s where the new definition of ‘reward’ comes in. Because maybe there’s a face that lights up when you help someone, or a feeling of accomplishment that comes with the most meager of paychecks, and then even the pride of doing something others did not think you could.

These are the rewards that don’t buy shiny new cars. But these are the rewards that last much longer.

Lorée Beth Rider is the principal and founder of PopCopy Marketing"It’s not about us. It’s about them."That’s what makes the difference when it comes to good advertising. Popcopy knows ‘them.’ We catch their eye in a crowd. We warm them up with charm and banter. We listen to their stories, their frustrations, their wants — and, just when they feel we’re the only one who gets it…Pop!We hand them the solution — you.Because it’s about you, too. You’re busy. You have choices. You might be skeptical and you’re saturated with marketing messages, too. So why not pick a wingman who gets it?