Data

The most important part of a mailing campaign is your database - knowing who your audience is, and ensuring your data is correct and up to date.

With the new GDPR regulations due to come into force in May 2018, it's even more important than ever to look at how you collect, store and manage data and ensure your systems and procedures are fully compliant. First and foremost, it ensures you are working to the code of practice your clients will expect, and establish their trust. But it's also in your best interest in making sure your campaign will deliver the best results.

As KJS We Are Direct Mail are ISO 270001 certified, the highest accredited in the industry for data security, you'll be assured your data is in safe hands.

If you need help in cleaning up an existing database, or advise in how it can be segmented, or even how to maximise the opportunity to use the available data to create your mailing as personal as possible, we can always help.