Update: Facebook Insights Helper 1.1

Back on October 8, I told you about Facebook Insights Helper, a free tool that I created to help you easily evaluate daily, weekly and monthly trends impacting your Facebook Page.

Today, I’m releasing the first update. Version 1.1 includes the following:

Option to include Promoted Posts

Removal of errors if fewer than 150 days of data is pasted

Multi-language Compatible

General bug fixes

The first two items were the sources of the vast majority of issues that users had with this tool. While I strongly believe that you need to remove Promoted Posts from the analysis to get a true sense of how your stats are trending, this can’t apply to people who promote nearly every post. At that point, you need to include it.

Additionally, many people were getting errors if they used fewer than 150 days. I still advise that you use 150 days, but you should no longer get those errors. Note that the trending line will consider the empty days as zeros, so that line will only provide value if you paste in 150 days of data.

Finally, anyone who pasted in Insights with a header row that was in anything other than English previously received an error. This won’t happen anymore. Instead, all stats will be in English. My apologies, but I assume that if you can read this blog post, it shouldn’t be an issue!

As always, please let me know if you have any other suggestions for improvement. Thanks for your help!

[THIS PRODUCT IS NO LONGER AVAILABLE.]

[Note: If you received Version 1.0, a link to Version 1.1 will be (or has been) emailed to you.]

Did you find this blog post helpful? Subscribe so that you never miss another post! Just complete this form…

About Jon Loomer

Jon Loomer is a digital marketing consultant with a unique perspective on social media. He was introduced to Facebook in 2007 while with the NBA (back before Pages) and has been using Facebook for business ever since. Stay in touch by liking his Facebook Page (Jon Loomer Digital).

Nina

Great – this is exactly what I’m looking for to start digging into analysis on my facebook page! Is there any way to extract xlsx post-level data on time of day or day of week? So far I’ve just been adding that manually, but it would be great to have more clarity on the timing efficacy of my posts.

Nina — This file currently only looks at daily data on an average basis, so it doesn’t split out individual posts. It’s one of those things I’m considering!

Nina

You should definitely implement that in version 3! But can you even download timing data from facebook in your insights .csv? As far as I know, it’s only available on the web-only version of insights. Same with virality…right??

Timing is actually there, Nina, but it’s included in the date. If you click on a date cell, you’ll see the date and time. That makes it tricky, but I believe it’s possible to parse that out. I’ve made a couple of unsuccessful attempts so far!

Nina

Wow, I never noticed that before you pointed it out – thanks! I also wouldn’t know how to create a separate column for time, or convert day of the week from the date. If you figure it out, ping me because I will definitely want to know!

csadler

Hi, I can’t find the link to download the tool. Could someone direct me to it?
Thanks so much!