Memes - we've asked you to be wary of before (incidentally, does anyone know the exact source for the oft-quoted but rarely-cited "Whoever controls the media, the images, controls the culture" - purportedly by Allen?). Alexis C Madrigal in The Atlantic tracks down, this past week, the "fakelore" of a visual artifact, (a meme, it turns out) of a supposed Burroughs-Kerouac moment.