And on a personal note, betaworks is awesome. I’ve never been in a better, more enjoyable, more energizing, more functional professional environment. Excellent people, A+ talent, a culture that valorizes building and risk-taking, and a unifying mission to reinvent media.

Now comes the Dramatic Twist: I’m leaving betaworks.

Wut? you may be wondering. What, in light of that shameless set-up, could possibly drag me away from a dream job at betaworks?

As of this week, I’ve joined Medium, where I’ll be leading its content organization, developing new business opportunities, and growing Medium’s NYC presence.

In a sense, it’s a move within the family — betaworks is an investor in Medium, and Ev Williams is an investor in betaworks. But more importantly,John Borthwick and my other betaworks partners gave the move their blessing because they recognized that Medium is an incredible match for me, my interests, and my ambitions, as well as the operating muscles I’ve been working to build over the past few years.

I couldn’t be more excited to be a part of Medium. I’ve been an active Medium user since it first launched and have become increasingly fascinated/obsessed with it. Medium’s become the Internet’s best place for great writing and thoughtful conversation.It’s growing fast, scaling quickly, adding new capabilities briskly, and attracting an unmatched network of creators, thinkers, publishers, and the people who love them.And Medium is committed to things I care about, like freedom of expression, an open Internet, meaningful discourse, and excellence in product and infrastructure.I’ve known Ev Williams since we first worked together at Google, and have long thought it’d be fun to do something more directly with him. As I’ve gotten to know the Medium team, I’ve been hugely impressed with the level and diversity of talent, the sense of common purpose, and the bright culture of the company.

When I first arrived in 2012, betaworks’s website described the organization as “A New Medium Company,” which struck me as both clever and accurate. And it harmonizes well with the full legal name of my new home: A Medium Corporation.