What the Experts are Saying

If You Think You Need More LeadsYou Could Be Wrong

In reality most marketing funnels are broken and spending money on more leads is like pouring expensive spring water into a bucket full of holes.

I call this “Duct Tape Marketing” and see specialists doing this regularly because they are too busy running other areas of their business. They inevitable see poor or non existent results.

This is why I created a simple 3-step process which has been tested and finely tuned over the last 5 years into a dependable formula. I call it The Client Accelerator FormulaTM Before you start any marketing activity you need to find your edge. Find your difference.

Once you do this you will have strong foundations to create a robust automated marketing strategy.

Here at Find The Edge we help specialists differentiate themselves from their competitors and attract the best match high quality clients. We do this by following the Client Accelerator Formula TM, which you can see below

The Client Accelerator Formula

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If you would like to find out more about our Client Accelerator, Mentoring, Coaching or our "Done for You" packages, click here.

1. Deep Dive Discovery

This is where you figure out the aspects of your target client that affect what kind of marketing message most effectively persuades them to take action.

What are the goals or issues that really mean the most to them?

What are the benefits and outcomes that are most meaningful for them. (That they most desire and are happiest to pay a lot for).

What differentiates you in your clients eyes in a clear meaningful way.

What do you need to do for the prospects to believe you?

Once you have completed a thorough deep dive discovery you can craft your marketing messages, offers and services around this in an impactful way

Client Accelerator Formula

1. Deep Dive Discovery

This is where you figure out the aspects of your target client that affect what kind of marketing message most effectively persuades them to take action.

What are the goals or issues that really mean the most to them?

What are the benefits and outcomes that are most meaningful for them. (That they most desire and are happiest to pay a lot for).

What differentiates you in your clients eyes in a clear meaningful way.

What do you need to do for the prospects to believe you?

Once you have completed a thorough deep dive discovery you can craft your marketing messages, offers and services around this in an impactful way.

2. Rapid Engagement Message (REM)

When prospects discover you, whether through an ad, social media or via your website website you usually have about 5 seconds to convince them to stay. Your Rapid Engagement Message needs to show them why you are different from your competitors, whilst answering the following questions:

What do you provide?

Are you relevant?

Are you worth and more of their valuable time?

Do they want what you are offering?

Is taking the next step worth the risk?

The rapid engagement message filters the relevant prospects to take the next step and either become an instant lead or filter further by more comprehensive engagement messages until they become a lead.

Client Accelerator Formula

2. Rapid Engagement Message (REM)

When prospects discover you, whether through an ad, social media or via your website website you usually have about 5 seconds to convince them to stay.

Your Rapid Engagement Message needs to show them why you are different from your competitors, whilst answering the following questions:

What do you provide?

Are you relevant?

Are you worth and more of their valuable time?

Do they want what you are offering?

Are you trustworthy?

Is taking the next step worth the risk?

The rapid engagement message filters the relevant prospects to take the next step and either become an instant lead or filter further by more comprehensive engagement messages until they become a lead.

3. Needs Nurture Funnel

The next step in the process is to nurture your leads with ongoing value. We also build in what we call micro commitments such as surveys, quizzes, trackable buttons or links, that further reveal their intent. This process helps you:

Increase know, like & trust factors

Increase desire

Build a solid relationship with your audience

Qualifies their needs further

Serve them better until they are ready to take action.

When you get this right you very quickly start to see the magic when the best prospects start knocking on your door ready and eager to be your client.

Client Accelerator Formula

3. Needs Nurture Funnel

The next step in the process is to nurture your leads with ongoing value. We also build in what we call micro commitments such as surveys, quizzes, trackable buttons or links, that further reveal their intent. This process helps you:

Increase know, like & trust factors

Increase desire

Build a solid relationship with your audience

Qualifies their needs further

Serve them better until they are ready to take action.

When you get this right you very quickly start to see the magic when the best prospects start knocking on your door ready and eager to be your client.

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Specialist Industries We help

What Our Clients Are Saying About Us

Since starting the Client Accelerator program I've generated $34,000 worth of new clients. I can't THANK YOU enough Kenny!

Laura-Jane Sarkodee
BusinessCoach Consultant

Since Joining Kenny's program I've signed 2 new clients worth $15,000 in short term revenue. Kenny truly cares about your success.

Andrew Percey
Digital MarketingConsultant

In the first 30 days of working with Kenny I had my first $15,000 day. Kenny helped me overcome some very significant self value beliefs.

Nigel Handley
Digital MarketingCoach/Consultant

Kenny helped me get out of the time consuming 1-on-1 work and move into group coaching which now makes $15,000 per month profit

Mark Boardman
Trading Coach

I just want to say a big THANK YOU to Kenny – we are now in week 6 and I have progressed so much. The guidance & support has been awesome!

Neale Bergman
FitnessCoach/Trainer

The insight Kenny provides in developing your business is one that is sure to get you the results you want from your business.

Aisha Ejaz
ChangeConsultant/Coach

Kenny Goodman's Client Accelerator Programme is a superb programme – each module is jam-packed with lots valuable information on how to reach your target market and how to generate more clients.

Karen Willis
Career Coach

Have recently graduated from the Client Accelerator Formula and this proved to be more than just a system and has made a significant difference to how I run my business development activities.

Mark Williams
LinkedinCoach/Trainer

Kenny's Client Accelerator Program is fabulous. Jam-packed with all the learning you need to drive your business further and how to give service to your clientele, it is truly worth it

Evelyn van der Harst
DigitalMarketing Coach

Having been a highly successful salesperson for over 30 years, I am amazed at how much value Kenny's Client Accelerator Formula has brought to my business. His system has taught me how to cultivate and guide rather than hunt and sell.

Carol Hasbrouck
Business Coach

Kenny Goodman's Client Accelerator Programme is the kind of supported program most small businesses dream of. Kenny's detailed approach put our business on the right track - a real turnaround from where we were.

Ian Dogherty
Wine Trainer

Kenny is someone with years of experience in the industry from sales and recruitment and masses of marketing experience. Having had no experience with marketing I approached the subject with trepidation! He is my secret weapon