Mobile Advertising White Papers

Smaato’s white papers provide mobile publishers and app developers with key insights on mobile monetization strategies, plus trends and tips from Smaato thought leaders. Learn about the advantages and disadvantages of each of different app monetization strategies on a programmatic mobile advertising platform, and find out how you can streamline your decision-making in selecting the best ways to monetize your mobile app or website.

This whitepaper explores the 5 best ways in which app developers and publishers can choose how to monetize content within their apps and mobile websites. Smaato has been helping global mobile publishers monetize their content since 2005 and we observed the best ways in which mobile publishers can make money from their content.

Smaato´s Dynamic Demand, is a way of allowing every type of demand to compete for every single impression request. In the early days of ad exchanges, almost every company split their RTB (real-time bidding) and mediation layers. If the auction didn’t clear at a certain price, it was pushed down to the ad networks. Yet this model was inefficient when dealing with ad networks that were not guaranteed to fill yet might have ephemeral demand that matched a specific ad request. Read more about Dynamic Demand, Smaato’s way of
allowing every type of demand to compete for every single impression request.

It is Smaato’s mission to help mobile developers and publishers monetize their properties in the most effective way possible. A mature global RTB market like Smaato’s SPX is a critical first step. Adding Programmatic Direct controls allows publishers to directly interact with larger budgets and brands while still maintaining the control they need over their mobile advertising inventory. In this
whitepaper, we’ll delve a bit deeper into the different buying models, how they work, and the motivations behind them.

This Whitepaper is the first in a series of papers intended to give Mobile Publishers and App Developers insights into mobile monetization strategies. We attempt to help publishers create a successful monetization strategy for their apps or mobile website on a Mobile RTB-Enabled ad exchange.