Twitterers are enthusiastic sharers of information of all kinds, from breaking news and blog posts, to press releases and media kits. Harnessing the power of this important social media network can really give your PR campaigns a boost. Here are some tips on writing press releases for Twitter that will help ensure your messages are easy for active Twitterers to share.

1. Write a succinct, “Tweetable” headline. Messages conveyed on Twitter must be 140 characters or less, however, best practices for writing Tweets suggest that you should leave some characters available to allow others to share (or “ReTweet”) your message. Our advice? Keep headlines short – no more than 100 characters, which leaves plenty of room for others to comment – and for the URL linking back to your story.

2. Make it easy for people to link to your story. If you’re e-mailing a pitch to a journalist or…