Targeting Silver Surfers

Internet Use By Age Group 2000 – 2012Source: Pew Internet & American Life ProjectCredit: NPR

On Thursday, NPR’s Morning Edition reported that half of all adults, age 65 and older are online – up from 14% just 12 years ago.

This is good news for companies who provide products and services for seniors.

Before now, it wasn’t easy to reach the silver surfers through online advertising – the click through rate and ROI was very disappointing. Now with audience targeting by age, marketers can customize Facebook ads and Remarketing campaigns to specifically reach seniors who are ready to click.

It’s time to take a look at your company’s offerings and see if any are worth targeting specifically to this growing demographic. If you haven’t created custom campaigns for the silver surfers, you are missing out.