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Business Description

Maidenform Brands, Inc., is a Delaware Corporation. Maidenform Brands is a intimate apparel company with a portfolio of established, well-known brands, top-selling products and an iconic heritage. The Company designs, sources and markets an extensive range of intimate apparel products, including bras, panties and shapewear. The Company sells its products through multiple distribution channels, including department stores and national chain stores, mass merchants, other including specialty retailers, off-price retailers and licensees, its company-operated outlet stores and websites. The Company operates in two segments, wholesale and retail. The wholesale segment includes domestic wholesale distribution, international distribution and licensing. The retail segment includes its company-operated outlet stores and websites. The Company's marketing team operates as a shared resource across channels to maximize productivity and creativity. The Company focuses its advertising and promotional spending on brand and/or product specific advertising, primarily through point-of-sale product displays, visuals and individual in-store promotions. The Company's primary competitors include Aerie by American Eagle, Cupid Foundations, Inc., Fruit of the Loom, Inc., Gap Inc., Hanesbrands Inc., Jockey International, Inc., the Lane Bryant division of Charming Shoppes, Inc., the Soma division of Chico's, Inc., Spanx, Triumph International, the Victoria's Secret division of Limited Brands, Inc., Wacoal Corp. and The Warnaco Group, Inc. The Company is subject to federal, state and local laws and regulations affecting its business, including those promulgated under the Occupational Safety and Health Act, the Consumer Product Safety Act, the Flammable Fabrics Act, the Textile Fiber Product Identification Act, the rules and regulations of the Consumer Products Safety Commission and various environmental laws and regulations.

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