Posts by Bridget Willard

When you write a blog post it’s more than just an essay that you used to write for school projects. You need to write in a way that’s educational, informative, and slightly entertaining. This is marketing copy; it’s not a term paper. A blog post is not a journalistic article. People are used to seeing…

Twitter Animated GIFs are a fun way to bring emotion and the power of mirror neurons in your brand’s communications. Twitter is the perfect place for GIFs. Before we talk about the five reasons, let’s talk about what GIFs are and where you get them. What are GIFs? GIF stands for Graphics Interchange Format and,…

If you’re curious about how I approach time blocking this is it. Establish Boundaries Audit Your Time Be Self Aware “Not all hours are equal.” Chris Lema After you block your time, stick to it. It doesn’t matter which tool or app you use. The best tool is the one that you consistently use. Choose…

It’s so important to keep telling people what you do — not in a smarmy way — but as it is appropriate. If you stop marketing, people stop thinking of you. As we naturally grow our audience and peer group it is important to remind people about what you do and how you can help…

Quite a few referrals have come my way over the years. I have one thing to say about pay per click (PPC) ads. Are you ready? Ads alone won’t save your business. If that is your goal, you will be throwing away money. Organic social media with a killer website and PPC is a great…