The Government Representative Office in the Senate (GRO), formed in 2016 as part of a historic change on Parliament Hill, needed a platform to advance its defining goal: “To support Senate modernization by advocating for a more independent, accountable, responsible and transparent Senate.”

Solution

SCL conducted a vast research project, delivered a strategic plan, and from this platform, built Senate-GRO.ca and Sénat-BRG.ca. The bilingual sites are part of a new digital communications platform that also includes a strategic new presence for the GRO on Facebook. Our custom content work includes journalistic profiles and custom portraits of the Senators in the GRO, explainer articles designed to make the work of the Canadian Senate more accessible, a visually dynamic and detailed history of the Senate, bilingual videos, and a newsletter product that speaks to both Senate insiders and a national audience.

Result

The GRO returned to the Fall session of Parliament with a clear communications platform with the scope to effectively reach all Canadians, from the average citizen to key stakeholders in government.