Tim Cook

'Tim Cook' Articles Page 2

Apple CEO Tim Cook believes there isn't any sector or industry that will be untouched by augmented reality going forward.
Tim Cook via Alastair Nicol for Vogue
In a recent interview with Vogue, Cook said he believes the technology will transform everything from fashion runway shows to shopping."If you think about a runway show in the fashion world, that's a great application of AR because some of these, you want to see the dress all the way around, you do not want to just see the front." That kind of experience is all the more important now that runway shows are catering to a wider consumer audience watching online, and not just those seated in the front rows, he added.Apple's chief envisions a world where customers will essentially be able to "point and buy" products. If your friend is wearing a pair of shoes you like, for example, you could point your iPhone at them, and a shopping app could instantly bring up information about the pair with the option to purchase them online."We don't have a plan to collect all of these objects, but I know companies who are working on that for their products," Cook said. "If you think about companies that offer a fair number of shoes, and [if a customer] sees a shoe and goes I want that one, you just want to point and [buy]. That will be a part of the shopping experience of the future, it absolutely will."Cook is so confident in augmented reality's future that he believes the technology will become "as key as having a website" for brands.
Some retailers have already implemented augmented reality features using Apple's new ARKit

Apple CEO Tim Cook today met with French President Emmanuel Macron at the Élysée Palace, and over the course of 45 minutes, the two discussed topics like education, the economy, and taxes in Europe, according to French news sites.
Apple would like to extend its "Everyone Can Code" educational initiative to France, and plans to discuss its expansion with the Ministry of National Education.
Introduced in 2016, Everyone Can Code is aimed at adding coding lessons into elementary schools and colleges. Hundreds of elementary schools have adopted Everyone Can Code material in the United States, and community colleges across the country have also begun offering App Development with Swift classes.
As rumored, Apple also plans to open an installation at Parisian startup incubator "Station F" in an effort to help French app developers create and launch iOS apps. Station F is the largest startup facility in the world and other companies like Facebook, Microsoft, and Ubisoft, already run startup programs at the incubator.
The two also discussed the relationship between Apple and French suppliers and how it can be improved, with Apple planning to work with additional French suppliers for future products.
Taxes in Europe were the last topic of discussion. Cook and Macron discussed the need for tech companies to contribute to the economy in the countries in which they operate. Led by Macron, France and Germany have called for an aggressive overhaul of how tech companies pay taxes across the European Union with the aim of introducing a more unified corporate tax system

Apple CEO Tim Cook is in Paris today ahead of a meeting with the French president Emmanuel Macron at 4:15 CEST. Before that meeting happens, Cook has a full itinerary for his day and the CEO has been documenting parts of his travels on Twitter.
Cook's first Tweet noted his visitation to Eldim, a company based in Normandy that specializes in creating advanced optical metrology tools. Eldim is a component supplier of the upcoming iPhone X, providing Apple with critical components of the iPhone X's Face ID biometric security system.
Thanks to my friends at Eldim, a team of talented engineers and craftspeople helping make iPhone possible. Bravo pour votre travail! 🇫🇷 pic.twitter.com/hEpxD3iBGf— Tim Cook (@tim_cook) October 9, 2017
Specifically, Eldim is said to be responsible for the eye detection abilities of Face ID -- a crucial factor in Apple's new software, which can detect when a user's eyes are open (unlocking the iPhone X) or closed (keeping the smartphone locked). Eldim CEO Thierry Leroux called the collaboration with Apple "an incredible adventure." Leroux further stated that, "for us it was a bit like sending someone to the moon." Tim Cook was said to have responded with a congratulations and telling the company and its 42 employees, "it's great what you did for us!" (via Mac Generation and Ouest-France).
While in Normandy, Cook visited the Normandy American Cemetery and Memorial, which honors the American lives that were lost in Europe during World War II.
At Normandy, honoring those who made the ultimate sacrifice. “Think not only upon their

Apple CEO Tim Cook will meet French president Emmanuel Macron on Monday, according to the Élysée Palace's official published agenda. Cook has been invited to the head of state's Paris residence for an afternoon meeting, but the reasons for the visit have not yet been made public.
Topics up for discussion could include Apple's code-learning drive in schools, or perhaps more likely, the issue of corporate tax law in the country.
France has called for an aggressive overhaul of how tech companies like Apple pay tax across the European Union, and President Macron is one of the leaders behind the tax crackdown, which has a goal of bringing a more unified corporate tax system across the euro states.
EU officials recently gathered to look at existing loopholes which are said to have allowed tech companies to minimize taxes and grab market share at the expense of Europe-based companies, and Macron has personally been unhappy with the way French firms struggle to compete with countries where taxes and social security payments are lower.
Cook was last in France back in February when he toured the country, dropping in at local Apple Stores and meeting with French creatives and businesses.
(Via MacGeneration. Source: Mac4Ever.)
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Apple CEO Tim Cook has shared a tribute to late Apple co-founder Steve Jobs on the sixth anniversary of his death today.
"Remembering Steve today," Cook tweeted, alongside a picture of Jobs in his younger days. "Still with us, still inspiring us."
Remembering Steve today. Still with us, still inspiring us. “Make something wonderful, and put it out there.” pic.twitter.com/7aOCPkwU0U— Tim Cook (@tim_cook) October 5, 2017
Jobs, who created Apple in 1976 with Steve Wozniak and Ronald Wayne, introduced three of the company's most iconic products in its history: the Macintosh in 1984, the iPod in 2001, and the iPhone in 2007.
He stepped down as CEO permanently on August 24, 2011 due to health complications, and he passed away October 5, 2011, just one day after Apple introduced the iPhone 4S, its first device with Siri.
His passing resulted in an outpouring of grief from family, friends, coworkers, Apple customers, and leaders around the world, ranging from Microsoft co-founder Bill Gates to former U.S. President Barack Obama.
Jobs actually had a 12-year hiatus from Apple starting in 1985. During that time, he founded computer and software company NeXT, and funded Lucasfilm's computer graphics division eventually known as Pixar.
Apple acquired NeXT in 1997, bringing Jobs back to the company. Under his leadership, Apple went from flirting with bankruptcy in the late 1990s to becoming the world's most valuable company just before he died.
Apple named the Steve Jobs Theater in his honor at its new Apple Park headquarters in Cupertino, California. Cook

Vanity Fair released its annual New Establishment List this week, which it has described as the top 100 so-called "Silicon Valley hotshots, Hollywood moguls, Wall Street titans, and cultural icons," and two Apple executives made the cut.
Apple CEO Tim Cook rose to third overall, up from 11th in the year-ago list. Apple's services chief Eddy Cue, who recently ceded Siri leadership to software engineering chief Craig Federighi, dropped from 54th to 73rd.
Cook's description:CROWNING ACHIEVEMENT
With a market cap north of $800 billion, Apple is on track to be a trillion-dollar company.
RARE DISPLAY OF MORTALITY
As consumers reject the new MacBook Pro and Apple arrives late to the game with HomePod, an Echo wannabe, the company is clinging to the iPhone for more than half of its revenue—an inauspicious strategy, since phone sales are predicted to decline.
MORTIFYING TRUMP MOMENT
Cook showed up at Trump Tower in December to kiss the ring, then went to the White House in June to try to convince Trump of the importance of coding in schools.Cue's description:CROWNING ACHIEVEMENT
Launching HomePod, Apple's voice-activated virtual assistant. The product, a competitor to Amazon's Echo, may be the new hit Apple so desperately needs as interest in the iPhone wanes.
RARE DISPLAY OF MORTALITY
Planet of the Apps, Apple's foray into original programming under Cue, "feels like something that was developed at a cocktail party," according to one review.Laurene Powell Jobs, co-founder of educational and philanthropic organization Emerson Collective, rose from 73rd to 44th.

As he often does on product launch days, Apple CEO Tim Cook this morning stopped by the Apple Store in Palo Alto, California as customers gathered to purchase an iPhone 8, Apple Watch Series 3, or 4K Apple TV.
Cook had a few minutes to speak with CNBC, and he said that he's "thrilled" with what he's seeing on launch day. Some stores have sold out of the iPhone 8 and 8 Plus he says, and many locations are out of the LTE Apple Watch Series 3 models.
Image via CNBC "Here's what we're seeing right now. The watch with LTE -- the Series 3 Watch -- we are sold out in so many places around the world. And we're working really hard to meet demand. We've sold out of iPhone 8 and 8 Plus in some stores, but we've got good supply there. You can see what's going on here this morning -- I couldn't be happier."Cook spent time mingling with friends and joining in on the staff tradition of cheering and waving to customers purchasing a new iPhone. "We really like what we're seeing," Cook said.
Cook also commented on the LTE issues plaguing the new Apple Watch, which have caused some major publications not to recommend the device for purchase."The issue is very minor, it will be fixed in a software update," Cook told CNBC. "It has to do with the handoff between Wi-Fi and cellular, and we'll fix that. It only happens in a rare number of cases. I've been using it for quite a while and it works great. So we're very happy about it."The bug surfaced when reviewers got their hands on the Apple Watch Series 3 and noticed that it often wouldn't connect to LTE. It turns out, the watch is

Apple CEO Tim Cook attended Bloomberg's Global Business Forum today alongside former New York City mayor Michael Bloomberg. He discussed several topics, ranging from DACA and human rights to education and the environment.
Tim Cook at Steve Jobs Theater
Cook said "dreamers," or individuals who were brought to the United States at a young age when their parents or guardians illegally immigrated to the country," only know the United States as home and deeply love the country.
He added that "we all started somewhere" and "we are all descendants of immigrants."
DACA, which the Trump administration moved to end earlier this month, allowed many illegal immigrants who entered the United States at age 16 or under to receive a renewable two-year period of deferred action from deportation, and eligibility for a work permit in the country.
Trump gave U.S. Congress a six-month window to try to "fix" and legalize the Obama-era policy before phasing it out. Nearly 800,000 undocumented individuals belong to the program, including over 250 Apple employees.
In a letter to employees, Cook said Apple will advocate for a legislative solution that provides permanent protections for all "dreamers" in the United States. He also said Apple would "provide them and their families the support they need, including the advice of immigration experts."
Cook added that "all companies should have values," since they are nothing more than "a collection of people."
As for education, Cook said Apple has been pushing for students to learn coding at all levels, ranging from K-12 schools

Apple CEO Tim Cook appeared on Good Morning America earlier today to discuss topics surrounding iOS 11, taking place a few hours ahead of the software update's launch later this afternoon. One of the major topics of the conversation Cook had with Robin Roberts centered upon augmented reality and ARKit, which will introduce advanced AR features onto compatible iPhones and iPads.
As he has in the past, Cook talked excitedly about augmented reality, explaining that the AR features of iOS 11 are a "huge" addition to the iPhone and iPad ecosystem and will be "unbelievable" for users.
"Well this is huge because it's the first time that hundreds of millions of customers will be able to use AR for the first time. So we're bringing it to mainstream, if you've got an iPhone 6s or later, you have augmented reality today." Roberts then pointed out that AR has been around for a long time before Apple began to work on the technology, and Cook responded by explaining that the company is "taking the complex and making it simple," with the help of the ARKit developer framework.
Cook capped off the discussion of iOS 11 and ARKit by calling today "a day to remember."
"This is what Apple is so fantastic at. We want everybody to be able to use AR, and so we've taken the complexity that developers would normally have to do in their apps, and made it simple for them to convert all of their apps to an AR experience. And the thing that is very different about Apple is that, in one day, we can make AR available for hundreds of millions of people. That will happen in a few hours from now.

Apple has ranked third on Fortune's annual list of companies that "change the world" based on the social impact of their core businesses, and CEO Tim Cook sat down for a related interview with executive editor Adam Lashinsky.
Cook agreed that Apple has changed the world, primarily through its products, which simply enable people to accomplish more.I think the No. 1 way Apple changes the world is through our products. We make products for people that are tools to enable them to do things that they couldn’t otherwise do—to enable them to create or learn or teach or play. Or do something really wonderful.He added that Apple has also changed the world through environmentalism, education, and advocacy for human rights, privacy, and philanthropy.
When asked why Apple doesn't run a charitable foundation, Cook said having a "separate thing" with a separate board of directors "wouldn't be Apple."My view, we do a lot more good with a 120,000 people behind it than we would putting 12 people over in a corner to make decisions. I’m not criticizing people that do that. I think maybe they found a way and maybe it’s great. But it wouldn’t be Apple.Cook mentioned Apple's free Swift Playgrounds curriculum as an example of how its products enable people to learn and create.… And the whole concept of Swift is you make a coding language that has the ease of use of our products. And so everybody can learn it. Yet, it's powerful enough to write the most complex apps that you'd ever want to dream up. And then we thought, well, what else can we do, and so we came out with Swift

Apple CEO Tim Cook on Sunday tweeted that Apple employs 250 so-called "dreamers," or individuals who were brought to the United States at a young age when their parents or guardians illegally immigrated to the country.
Image: Nicholas Kamm/Associated Free Press/Getty Images
"I stand with them," said Cook. "They deserve our respect as equals and a solution rooted in American values."
250 of my Apple coworkers are #Dreamers. I stand with them. They deserve our respect as equals and a solution rooted in American values.— Tim Cook (@tim_cook) September 3, 2017
Cook's tweet comes shortly before U.S. President Donald Trump is expected to announce whether he will end the Deferred Action for Childhood Arrivals (DACA) immigration program as he promised.
Last week, Cook and around 300 other business leaders signed an open letter urging Trump to preserve the program, and to pass the bipartisan DREAM Act or similar legislation as a permanent solution.
DACA allows many illegal immigrants who entered the United States at age 16 or under to receive a renewable two-year period of deferred action from deportation, and eligibility for a work permit in the country. The program was created by way of an executive order signed by former President Barack Obama in 2012.
Trump vowed to end DACA during his presidential campaign, but he later admitted it would be a tough decision. Trump said young individuals enrolled in the program will be treated with "great heart."
If the program is ended, nearly 800,000 undocumented young individuals that fall under its protections would have

Hundreds of chief executive officers, chief operating officers, chairmen, presidents, and other business leaders have added their signatures to an open letter asking President Trump to preserve the Deferred Action for Childhood Arrivals (DACA) program.
The program protects young adults brought illegally into the U.S. -- called "Dreamers" -- and grants them the "basic opportunity to work and study without the threat of deportation," through the opportunity of gaining legal work permits (via Recode).
Signatories include Apple CEO Tim Cook, Microsoft CEO Satya Nadella, Netflix CEO Reed Hastings, Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai, Emerson Collective President Laurene Powell Jobs, and many more.
Trump is expected to announce a policy change today in regards to DACA, where it's believed that under the new policy the government will cease granting work permits to new Dreamers entering the U.S. Current Dreamers will reportedly be able to stay in the country until their permits run out, but would then find themselves unable to renew their work authorizations.
That would allow the nearly 800,000 individuals currently protected under DACA to remain in the U.S. for around two years, but the new letter implores Trump and the U.S. government to preserve DACA entirely.
Unless we act now to preserve the DACA program, all 780,000 hardworking young people will lose their ability to work legally in this country, and every one of them will be at immediate risk of deportation. Our economy would lose $460.3 billion from the national GDP and $24.6 billion in

Apple CEO Tim Cook today sent out an email to Apple employees addressing Hurricane Harvey and the devastation that it's wrought in areas of southeast Texas and Louisiana.
Cook says Apple has helped raise over $3 million for relief efforts, both through its own donations and donations from Apple customers.
Apple on Sunday began accepting donations from its website and iTunes Store, with the money going directly to the American Red Cross to support people affected by catastrophic flooding. Cook's full email is below, courtesy of BuzzFeed.As you know, Hurricane Harvey is having a devastating impact on Texas and Louisiana. Our thoughts are with our employees in the storm zone and the millions of people whose lives have been disrupted by rain, wind and floods. I want to update you on some of the things Apple has been doing to help, and ways that you can get involved.
On the ground, Apple's global crisis management team is working to support our employees directly affected by the flooding in Texas. The team is in close contact with Apple employees in the Houston area, and they're actively doing everything they can to assist, including moving some employees and their families to safety. Apple employees in the Houston area have generously been helping people displaced by the flooding by opening their homes to team members and their families, and in some cases, assisting in rescue operations. We're also proud that the US Coast Guard is using Apple products in those efforts, with nearly two dozen USCG helicopters specially equipped with iPads to help coordinate search

Tim Cook last Friday visited Austin, Texas, where he announced that Apple's App Development with Swift curriculum will be offered in over 30 leading community college systems across the United States starting in 2017.
During his visit to Austin, Cook sat down with The New York Times for a breakfast interview where he discussed topics ranging from job creation and diversity to the company's efforts to introduce coding curriculum in schools and colleges.
Image via The New York Times
On the topic of creating jobs, Cook said that he believes Apple has a "moral responsibility to help grow the economy" and to contribute both to the United States and to the other countries where Apple does business. That's why the company has worked so hard to introduce initiatives like Swift Playgrounds and coding in schools, in addition to making other investments like the recently announced data center coming to Iowa.
Cook also said he believes that the government has become less functional over time and that businesses have a responsibility to "step up" in areas like job creation."The reality is that government, for a long period of time, has for whatever set of reasons become less functional and isn't working at the speed that it once was. And so it does fall, I think, not just on business but on all other areas of society to step up."Apple is focusing heavily on jobs related to apps and coding because it's an area where the company has already created a thriving job economy. Apple says 150,000 new jobs were created through the App Store last year, with $5 billion paid out to

Apple CEO Tim Cook today sold more than $43 million worth of Apple stock, according to documents filed with the United States Securities and Exchange Commission.
Cook sold 268,623 shares at prices ranging from $159.27 to $161.43, earning more than $43 million, all of which is held in a trust. Cook's stock was sold as part of a pre-arranged Rule 10b5-1 Plan set up in May of 2017, according to the SEC.
Cook sold the stock after 560,000 RSUs vested on August 24, 2017. 280,000 of the restricted stock units he received were time based, while another 280,000 were performance based.
A restricted stock unit (aka RSU) is compensation valued in terms of a company's stock, but the stock is not issued at the time of the grant. Instead, the recipient receives the stock at a later date, a method generally used to make sure employees stay with a company for a set period of time.
While Cook was originally set to receive 1,000,000 RSUs awarded over a 10-year period in two lump sums (the 1,000,000 share number was prior to Apple's 2014 7-1 stock split -- it's now 7,000,000), a 2013 amendment modified how his stock is awarded, shifting it from a time-based system to a performance-based system with the RSUs doled out over a 10-year period from 2011 to 2021.
Cook received one lump sum of 700,000 RSUs in 2016, and will receive another 700,000 in 2021. The remaining 5,600,000 RSUs are awarded based on Apple's performance compared to other companies in the S&P 500.
If Apple's total shareholder return is within the top third of the best performing companies in the S&P 500, Cook

Apple CEO Tim Cook has arrived in Austin, Texas, the latest destination on his mini trip around the United States this week.
Photo: Capital Factory
Cook started his day by visiting the Capital Factory tech accelerator and incubator in downtown Austin, where he met with local developers and entrepreneurs like Joah Spearman, the co-founder of local travel recommendation app Localeur, and Whitney Wolfe, the founder of popular dating app Bumble.
Cook also announced that Austin Community College District will be one of more than 30 community college systems across the United States to adopt Apple's "App Development with Swift" curriculum in the 2017-2018 school year.
Photo: Alyssa Vidales‏/Austin American-Statesman
Austin mayor Steve Adler was in attendance, and Cook complimented him for his leadership and for having the same values as Apple about diversity, the environment, development, and many other areas.
Cook visited the Cincinnati, Ohio and Waukee, Iowa areas yesterday, and it's possible he may have a few more visits or announcements planned in Austin before heading back to Apple headquarters in California later

Apple today announced that its App Development with Swift curriculum will now be offered in more than 30 leading community college systems across the United States in the 2017-2018 school year.
The full-year course, available for free on the iBooks store, teaches students how to build apps using Apple's open source programming language Swift. Apple says the course takes students with no programming experience and enables them to build fully-functional apps of their own design.“We’ve seen firsthand how Apple’s app ecosystem has transformed the global economy, creating entire new industries and supporting millions of jobs,” said Tim Cook, Apple’s CEO. “We believe passionately that same opportunity should be extended to everyone, and community colleges have a powerful reach into communities where education becomes the great equalizer.”The community college systems adopting the App Development with Swift curriculum in the fall include Austin Community College District, Northeast Mississippi Community College, Northwest Kansas Technical College, and additional campuses in the Alabama Community College System.“We’re thrilled to have Apple join our mission to make Austin more affordable for people who already live in the city,” said Austin Mayor Steve Adler. “Apple is going to be a force multiplier in the community’s ongoing efforts to lift 10,000 out of poverty and into good jobs over the next five years.”Austin town mayor Steve Adler said Apple CEO Tim Cook is in Austin today. Cook will visit the Austin Community College District, meet with employees, and speak with local

Apple CEO Tim Cook is on work-related travel this week, and his trip appears to include a stop in Austin, Texas on Friday, based on both flight information and comments shared by the city's mayor Steve Adler.
Tim Cook at Apple's Worldwide Developers Conference in June
There are plenty of reasons why Cook could be in Austin, which has become a major tech hub in the United States. He could be planning to visit Apple's large seven-building campus there, or the Flextronics factory that assembles the Mac Pro, as he did in 2014. There is also Austin's annual Pride Parade on Saturday.
Apple's campus in Austin, Texas via The Austin American-Statesman
Meanwhile, MacRumors received an anonymous tip earlier this week from a reader who claims Cook plans to announce the date of Apple's rumored September event at an undisclosed location in downtown Austin on Friday.
No sources have confirmed this information, however, so treat this rumor with a proverbial grain of salt for now. Apple typically announces its September events in late August by sending invites to members of the media via email, and Cook simultaneously announcing the event would certainly be out of the ordinary.
The tipster informed us that Apple may have selected Austin due to its growing presence of AR/VR startups, so it's possible Cook's announcement could be related to ARKit. Cook has repeatedly expressed his profound interest in augmented reality. Or, it's quite possible he might not announce anything at all.
Earlier today, Cook visited Cincinnati Test Systems in Harrison, Ohio, a small city in the

Apple CEO Tim Cook is on the road in the weeks ahead of the iPhone 8 reveal, expected sometime in early-to-mid September. In a tweet posted this morning, Cook shared a visit he made in Cincinnati to CTS (Cincinnati Test Systems), where he met and discussed with the teams who build leak detection equipment for Apple.
CTS builds leak detection hardware for a variety of industries, including automotive and medical, collecting data that provides pressure decay, vacuum decay, mass flow, helium leak, and other leak detection resources for its customers. The company likely does the same for Apple and its suppliers, providing quality assurance for Apple during the manufacturing stages of its devices.
Thanks to the team at CTS in Cincinnati, manufacturers of best-in-class testing equipment for Apple. Enjoyed my visit this morning! pic.twitter.com/lFLW5caYxw— Tim Cook (@tim_cook) August 24, 2017
It's unclear at this time where Cook might be heading next, or how his travels might be tied into the reveal of the iPhone 8, iPhone 7s, and iPhone 7s Plus next month. We're expecting event invites to go out very soon, especially if Apple decides to hold the reveal within the first week of September.
In a report yesterday that sourced French telephone carriers, Mac4Ever said that the event would be held in the second week of the month, on September 12, and the iPhone 8 would then launch on September 22, but the official dates are still unconfirmed.
Update: Tim Cook will also visit Des Moines today, where he will attend a meeting focused on Apple's just-announced data center

Apple today reported revenue of $45.4 billion and net quarterly profit of $8.7 billion, or $1.67 per diluted share, in its fiscal third quarter ended June 24.
Apple CEO Tim Cook and CFO Luca Maestri discussed the results on a conference call today. MacRumors has prepared a complete transcript of the call ahead.
Tim Cook
Good afternoon, and thanks everyone for joining us. Today, we're proud to announce very strong results for our fiscal third quarter, with unit and revenue growth in all of our product categories. We'll review our financial performance in detail, and I'd also like to talk about some of the major announcements we made in June at our Worldwide Developers Conference. It was our biggest and best WWDC ever, and the advancements we introduced across hardware, software, and services will help us delight our customers, and extend our competitive lead this fall, and well into the future.
For the quarter, total revenue was at the high end of our guidance range at $45.4 billion. That's an increase of 7 percent over last year, so our growth rate has accelerated in three consecutive quarters this fiscal year. Gross margin was also at the high end of our guidance, and we generated a 17 percent increase in earnings per share. iPhone results were impressive, with especially strong demand at the high end of our lineup. iPhone 7 was our most popular iPhone, and sales of iPhone 7 Plus were up dramatically compared to 6s Plus in the June quarter of last year. The combined iPhone 7 and 7 Plus family was up strong double digits year over year. One decade after the

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