Author: Eileen McCabe

It can be a totally exciting experience to execute a social media marketing campaign yet the results of success will most often be determined by the planning of said campaign.
The planning can only be crafted well when it’s based on a careful strategy designed to fulfil your business objective and this can only be successful if the campaign is targeted to the right audience on the right platform.
Phew! There’s more to a social media campaign than meets the eye!
That’s only the start! Once the objectives are in place and the social framework has been agreed then it’s time to…
Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders.
Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

As a Start-Up you are blessed with a bright business idea; you can understand the business mechanics of bringing the idea from a concept to a reality but can you understand the concept of bringing it to the consumer?
This is something that many Start Ups fail to plan for and , often, when the time and effort has been put into the product | service development, planning and set up implementation and resource acquisition, there is little budget left over for the use of marketing your business to the right people.
Yet, content marketing does not have to be hugely…
Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders.
Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

Our own Greg Fry was recently involved in the successful Smart Business Show where he delivered an amazing Workshop based on content marketing entitled How to Create Content that Flies.
The two day Conference was held in the RDS, Dublin and had a twofold objective; connecting business innovation and sharing ideas on working smart in business.
The Smart Business Show incorporated inspirational speakers, innovative workshops, insightful business stands, talk zones, digital engagement zones and more.
How to Create Content that Flies
Greg’s aim was to take the participants on a quick fire journey through the ways Content Marketing…
Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders.
Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

It’s a given now that companies and businesses should have an online presence for a number of reasons.
It is also annoyingly obvious that cultivating your brand image through the use of a great content marketing strategy is a digital given.
What may not be so obvious is the time and effort involved in the strategy planning, idea creation, execution and monitoring of results that is required to generate a consistent increase in ROI.
Unless you come up with a spell binding, fantastic online idea, you are not going to generate large volume leads overnight and you are certainly not…
Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders.
Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

Your business is special.
It is special because it is either your creation or it is a business that you are ultimately responsible for.
It’s also special because of the amount of attention, hours, emotion, energy and hard work you have given to it.
For this reason you want to ensure that when you take your business down the content marketing path, it is represented to its full ability.
The fantastic thing about content marketing is that it is driven by a combination of detailed thought and strategy and a whopping wealth of creativity.
The planning canvas is white space that is waiting to…
Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders.
Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

April Fool’s Day is a fantastic event for Content Marketing as it provides a platform for a certain humour and creativity that may not normally accommodate your brands image or tone.
April Fools’ Day Fun
Deep, rich content can be offset by whimsical humour as April Fools’ Day beckons and there are many content marketing creatives that bring a twinkle to the eye at this time.
Over the years there have been many businesses that have used this day well to let their target audience see their lighter side and bring awareness to potential customers who may not have them on their…
Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders.
Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

Google is my online best friend when it comes to searching for information online.
There are other Search Engines , yet almost everyone who has entered the online space has accessed Google for Search and the statistics speak volumes.
In January 2015, Google had an 88.1% worldwide market share.
In 2014 , 2,095,100,000,000 searches were made on Google; just count those zeros.
That’s an average of 5,740,000,000 searches per day.
So it’s obvious that Google isn’t just MY online friend ….a lot of people around the world have connected to…
Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders.
Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

We all love creative, visual images and what better than images that educate with informative topics and content. The ideal way to display this content is by using infographics that can be displayed on your website and easily shared.
What is an Infographic?
An Infographic is a way of taking complex and detailed information and presenting it in a visually pleasing way that is easy to assimilate and share online. Infographics are creative, colourful and fun and capture awareness of the salient points of a topic, creating an opportunity for increased traffic to your website.

It’s all about working smart when it comes to Content Marketing.
As a business, you have to make decisions on:
The type of Content Marketing for your business requirements
The best way to squeeze these requirements out of your budget
How best to strategize and implement your content marketing
How to analyse and determine best practice to gain long, term value
and: THE BIG ONE
What you want to tangibly ACHIEVE with your content marketing efforts.
When you think about all of the…
Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders.
Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me:

I tend to skim through content and let my brain make a decision as to whether it is intriguing and valuable enough to read in more detail now or to bookmark, maybe with Pocket, for later consumption. This decision depends on many factors; my ability at that moment to absorb the substance, the time factor and whether the visual look, with formatting and blog post images, is appealing and enables ease of read.
Everyone has their own criteria in making this decision, yet most will agree that the placement of images can make or break a blog post….
Eileen McCabeEileen’s creative imprint weaves an interesting trail across the internet where she has written for many businesses within a wealth of diverse industries. A specialist in content creation and promotion, she also enjoys wearing the project management hat and has worked on many digital campaigns with established stakeholders.
Having written extensively for both web and print media, Eileen believes that content should be written with specific goals in mind where words drive engagement, leads and ultimately sales. A co-author on a number of Social Business Reports, she has found that regular content creation that adds value to the online audience will most definitely add value to your brand reputation too.More Posts - Website Follow Me: