Our Top Holiday Tips for Small Businesses

Posted by Melissa

Oct 17, 2017 • 3 min read

Pumpkin spice is back in stores, which means if you haven’t yet done so, it’s time to get cracking on your holiday marketing plan. When it comes to driving revenue, the holidays are often the most hectic—and most important—time of year.

There are tons of ways business owners can capitalize on the season, from setting up retargeting ads to acquire new customers, to giving your website a festive refresh, to adding product recommendations into your emails. All of these tactics have varying degrees of effort, so you can focus on what’s best for your business, depending on your time and resources.

Here’s a list of our top 10 tips for the holiday season, along with how much effort it will take you to execute them:

1. Develop a promotional schedule.

2. Update your look for the holidays.

Give your email, website, and social media channels a festive refresh for the season.

Level of effort: LOW to HIGH, depending on the time investment you’d like to make. For example, you may want to schedule a holiday photoshoot and and switch up your social media header images, or you might decide to have a graphic designer update your email templates and tailor your site to the season.

We put together some ideas on social media strategies for people who sell stuff. Get started here.

9. Optimize your send time.

Schedule email campaigns with Timewarp to automatically deliver based on each subscriber’s time zone and use Send Time Optimization to identify the send time that will result in the highest engagement from your subscribers.

Level of effort: LOW

10. Test to see what drives engagement.

A/B test different copy, images and calls to action to learn what resonates best with customers. The winning combination can be chosen manually or determined automatically based on open rate, click rate, or total revenue.