News: Google Penguin Update Coming Soon

With Google SERPs going nuts over the last month, speculation has been rife that Penguin 4.0 is already with us. That’s not the case, though, as confirmed by Google’s own John Mueller. But we do know one thing: Penguin 4.0 is coming soon and you’re looking at a matter of weeks, not months.

No Penguin 4.0 yet

As a new Penguin rollout looms, Google is being typically cryptic about the changes going on under its hood. Talk of a Penguin 4.0 rollout has been going on for weeks already, as the SERPs continue to fluctuate. Both John Mueller and Gary Illyes have faced an onslaught of questions and speculation – so much so that even the tightest of lips have had to let a few clues slip.

So here’s what we know:

Penguin 4.0 hasn’t rolled out yet

But it’s coming soon, real soon

And how do we know this? Well, as we say, even Mueller and Illyes have had to give marketers and business owners something to chew on:

@mrjamiedodd I’ll go with weeks. We’re aiming for launching penguin this quarter, but we don’t have a more precise timeframe.

Time has passed since both of these statements too, but nothing has happened to suggest a Penguin rollout since. So what about the fluctuations we’ve been seeing? Well, those are due to changes to Google’s core algorithm, not any specific chunks of it like Penguin.

On a side note, Google has also confirmed that Panda is now a part of its core algorithm, which means there will be no more Panda updates, so to speak. Penguin, meanwhile, remains a definable limb of Google’s core algorithm and you can expect to see an official announcement shortly after the

This doesn’t count for Penguin though, which remains a definable section of Google’s algorithm. So you can expect to see an official announcement shortly after Penguin 4.0 rolls out. And you can expect it soon.