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Fisherman pulls back to cast into the lake. The bass swims.

Fisherman casts into the lake. The bass notices the lure, and swims toward it.

The bass bites, and the fisherman pulls back and starts reeling in his catch. As the bass jumps out of the water as he is being reeled in, it becomes the image on the “Fish Texas” conservation license plate.

The images fade to black and the other conservation license plates appear, along with the beginning of the message: “Your car is lucky. It gets to be outside all the time.”

“Our wild license plates show your love for the outdoors by helping fund conservation efforts right here in Texas.”