The airline has been given the dubious honor of being the world's 'most hated airline on social media' by a social media analytics firm.

Amplicate, which tracks social media sentiment, revealed the results of its research over the past year earlier this month, revealing that only 12 percent of opinions of American Airlines made using Twitter and Facebook were positive.

Then again, travelers are full of negative comments about US airlines on social media.

In total, 57 percent of comments were negative, Amplicate said.

Other airlines which earned the ire of tweeters and Facebookers included United Airlines, US Airways and particularly Delta, which ignited a firestorm by charging returning US servicemen for extra baggage.

The move prompted outrage, making June by far the most active month when it came to consumer 'hate' on social media and earning Delta over half of all of the negative comments made during the month -- although apparently even this wasn't enough to keep American Airlines from becoming the most hated.

Along with Virgin America, the majority of social media comments on JetBlue and Southwest were positive, said Amplicate.

According to the firm's current global ranking, British Airways is the world's most-loved airline, followed by Virgin America, Garuda, JetBlue and Southwest.