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digital marketing plan

Awareness around the digitalisation of business has picked up momentum in South Africa during the second half of this year. And while it has not yet reached the level of more developed countries, local businesses are certainly gearing up to embrace a more connected way of doing things than in the past. This strategic shift is filtering through all aspects of the business, including marketing. Granted, digital marketing is nothing new but given the context of a different operations environment, it is something that should be revisited for the new year. So, how do you go about approaching a digital marketing plan for 2017? WeRead More →