Everest Expedition via South Col 2016 / 2017 / 18 / 19 etc

Wednesday, 2 February 2011

Advertising on the Internet

Well it's that time of year when the phone starts ringing for the dreaded advertising sales pitch. For some reason there's a lady working for a company who just won't take no for an answer. But thankfully today may have been the nail in the coffin.

'Hi can I speak to Tim please?'

'Speaking.'

'Hi it's Tina from xxxxxxx.co.uk and I was wondering if you'd managed to have a look a the e mails I've sent you recently?'

(I've had 4 e mails most of which had spelling mistakes in them, the hyperlinks don't work or they lead to a page where the video won't load - and they want to take control of my website??!!)

'Yes, thanks. But we are fine. We are on page 1 or high on page 2 of Google for most keyword combinations. We're also generally on page 1 of Yahoo and Bing as well. If not then high on page 2.'

'But most people don't go to page 2.'

'Well I do seem to be getting plenty of hits and our analytics page is returning plenty of positive feedback that we are getting viewed for a whole variety of search terms.'

'But people don't go to page 2. You need to be on page 1.'

'We are on page 1 or high on page 2 of Google for most keyword combinations and as I said we do seem to be getting hits even when we are on pages 2 and 3. I guess that people are willing to shop around a little to find a site they like the look of. It's a very personal time staying at a B&B. It's not like buying white goods or a phone. And in the summer months we'd struggle to accept any more bookings anyway so we are fine for advertising thanks.'

'Well I couldn't find you on Page 1 of Google.'

'It depends on the search terms obviously. What did you type in?'

'I searched for "Bed and breakfast in Ambleside" and you don't appear even on page 4 or 5.'

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About Me

Climber, mountaineer and expedition leader. Also now have a B&B in Keswick which I run with my wife Ali who is a nurse. Father of 2 (Grace and Max). Summitted Everest from The North in 2005 in my spare time and then organised an expedition to The South side and summited again in 2011. Summited another two times in 2013 on The South side. Currently on Everest with a trusty group of clients and arranging the next expedition to Ama Dablam (November 2015). Returning to Everest Spring 2016, 2017, 18 etc