The definition of Direct Mail

“Direct mail is a marketing strategy that involves sending a physical letter, package, mailer, brochure, postcard, etc. to your prospects and/or current customers. It’s used in both B2C and B2B selling, although more commonly with consumers.”

Marketing firms usually ‘rent’ lists of prospects from mailing list compiling firms who maintain a large inventory of names and addresses of prospects, divided into hundreds of categories and sub-categories.”

Our definition

We truly believe direct mail marketing is an awesome way of communicating with customers and prospects direct to their home or place of work.

Here’s a bit more information to get you clued up on the ins and outs of direct mail marketing:

Direct mail marketing presents itself in many different forms. Most commonly direct mail will be a postcard, brochure, letter, or catalogue

Direct mail marketing is an effective and profitable way to reach out to clients and prospects alike.

The important word in direct mail marketing is ‘direct’. The number one advantage of using direct mail advertising is that you know exactly who you’re communicating with. Having that level of detail on your audience means you can get the marketing message just right.

With direct mail marketing you can determine who will receive your message, when it will be delivered, how many people it will reach, how it looks and what it says.

Talk to the specialists

We’re a professional mailing house and print services provider based in Leeds West Yorkshire. We have the know-how, equipment and resources to deliver on any direct mail campaign and do just that for a number of clients, big and small.

But it’s not just direct mail we can help you with. We offer fully integrated print and mailing solutions so we can handle every aspect for you.

If you’re franking your mail you’re paying too much for your postage. We offer bulk postage rates guaranteed to be cheaper than franking or stamps.

Get in touch.

We’re here to help – to discuss your campaign in more detail, please call us on 0113 2100 055 or complete our contact form and we’ll get back to you.

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Accreditations and Memberships.

Quality, consistency and integrity is key to what we do. We have worked hard to achieve accreditations under ISO standards 9001, 14001 and 27001, we are fully GDPR compliant and are proud contributors to the Woodland Carbon scheme under the Woodland Trust.

Since 2005, RNB Group have been a reliable provider of print and mailing services to both marketing agencies and direct customers alike.

OUR SERVICES

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Get in touch.

We’re here to help – to discuss your campaign in more detail, please call us on 0113 2100 055 or complete our contact form and we’ll get back to you.

Field is required!

Field is required!

Field is required!

Field is required!

Field is required!

I agree with the handling of my data in accordance with RNB Group’s terms and conditions

Field is required!

As well as answering your query today we’d love to stay in touch via our
marketing channels, please let us know how you prefer to be contacted below.
I consent to receive marketing contact from RNB Group via; (tick all that apply)

I agree with the handling of my data in accordance with RNB Group’s terms and conditions

Field is required!

As well as answering your query today we’d love to stay in touch via our
marketing channels, please let us know how you prefer to be contacted below.
I consent to receive marketing contact from RNB Group via; (tick all that apply)