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CHESTER, Va., June 7, 2012 – Carl Zeiss Sports Optics has lowered the price of its popular CONQUEST 3-9×40 riflescope with reticle # 20 to $399.00. From June 1, 2012 – December 31, 2012, customers who purchase this scope will save more than $100.00 off the regular retail price.

“The economic outlook remains uncertain and with the fall hunting season approaching, we want to give as many hunters as possible a chance to own ZEISS optics,” said Mike Jensen, President of Carl Zeiss Sports Optics. “The CONQUEST 3-9×40 is a perfect all-round scope and remains one of our best sellers.”

For more information on the CONQUEST line and all other ZEISS optics visit zeiss.com/sports.

Carl ZeissThe Carl Zeiss Group is a leading group of companies operating worldwide in the optical and opto-electronic industries. Carl Zeiss offers innovative solutions for the future-oriented markets of Medical and Research Solutions, Industrial Solutions, Eye Care and Lifestyle Products. During fiscal year 2009/10 the group of companies generated revenues of around EUR 2.98 billion. From fiscal year 2010/11 onward, eyeglass lens manufacturer Carl Zeiss Vision will be integrated as an autonomous business group (revenues of EUR 880 million in fiscal year 2009/10). The Carl Zeiss Group now has approximately 24,000 employees, including more than 10,000 in Germany. The Carl Zeiss business groups hold leading positions in their markets. Carl Zeiss AG, Oberkochen, is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

Carl Zeiss Sports OpticsCarl Zeiss Sports Optics is a leading, international provider of premium sports optics and part of the Consumer Optics / Optronics Group of Carl Zeiss. Carl Zeiss Sports Optics, LLC is responsible for sales, marketing and distribution of its state-of-the-art binoculars, spotting scopes, riflescopes and laser rangefinders throughout the United States and Canada. The North American headquarter is located in Chester, Virginia.