HOW ACCENTURE VIDEO
ANALYTICS GENERATES VALUE

Accenture Video Analytics provides a set of capabilities that enable all of your business functions to drive value from data. Our machine-learning models can be applied to a multitude of use cases, including:

ADD VIDEO MARKETING AND
MONETIZATION SERVICES

We help you get more. More from marketing investments. And more revenue from content. Helping you identify and market the best profiles. And deliver new levels of engagement. The result: Precise targeting. Higher subscriptions. More satisfied viewers. Fewer service calls.

INTEGRATION WITH
VIDEO PLATFORMS

Accenture Video Solution (AVS) applications are ready to go with a set of pre-integrated Accenture Video Analytics analytics capabilities, giving you the power to continually monitor user behavior and the customer experience from the moment you launch. AVS APIs are fully data-driven, helping maximize customer experience personalization and KPI optimization, and providing immediate insights into the performance of your video service.

Accenture Video Analytics can be easily integrated into existing third party video platforms. Use both the AVA SDK, which is compatible with a large number of technologies to make your applications AVA ready, and the AVA extensible data model, which can be connected to any data source. Exploit from day one an extensive range of metrics, batch or real time and a library of analytics models.

HOW WE DO IT

The AVA SDK

collects user data from both the user interface and
server-side components, providing granular details on
every customer journey, from authentication to content
discovery and video playback.

Our data quality program

certifies that complete, relevant and quantitive data is
collected for every KPI. Our system ensures that the data is
of a high standard and that all data sources pertaining to
that specific KPI have been utilized effectively.

Our team of data scientists

can set-up and fine tune the analytics model of your choice. With extensive experience and comprehensive tools, they are also on hand to advise and make recommendations.

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