Introduction Best Free Email Tracking Software

Email marketing is so critical For any small company to get right. Best Free Email Tracking Software

And for good reason. Implemented Properly, it will certainly become the main tool in your business for generating relationships and creating sales.

In accordance with Capterra, the Normal return on $1 spent on email advertising is $44.25!

This Is the Reason You should take your Time and invest in a fantastic email marketing program for your company.

If you are a blogger, then the Consensus autoresponder of choice used to be Aweber or even MailChimp. Subscribe to some email list, and there was a fantastic chance they were using one of those two.

For a long time, the standard Feature set of Aweber worked perfectly fine. All entrepreneurs needed it to do was send emails out and incorporate with their favourite tools such as LeadPages and Click Funnels.

Nowadays though, email marketing automation has Become more and more significant.

By Way of Example, Infusionsoft used To function as go-to service for big-name bloggers and businesses wanting more advanced email automation abilities.

The Issue with Infusionsoft Though is that it is a hugely complex system to find out. Couple that with a hefty price tag and an initial setup cost set it out of reach for most bloggers.

However, things are changing for the Better and ConvertKit has emerged as one of the very popular email services which can provide marketing automations without the huge price.

ConvertKit Disadvantages

– Can not create super advanced advertising automations.

– Limited customization of forms.

– Difficult to use templates.

– Divide testing restricted to subject lines only.

– Doesn’t work well for live webinars or events.

– No free trial.

ConvertKit Advantages

– Slick, intuitive interface.

– Works great with adding content updates to your website.

– Tag-based (versus list predicated like MailChimp)

– Really nice visual automation editor.

– They do not charge you for duplicate subscribers.

– Can add conditional content using tags in emails.

– Easily automobile resend broadcasts to un-opens.

– Automatic double opt-in for lead magnets.

– 365 days per year, 24 hours per day service via live chat and email.

Description of ConvertKit

ConvertKit is an email Service provider that is specifically marketed towards bloggers, podcasters, and other businesses that are building crowds.

It was started by Nathan Barry who had been already a fan of, being a regular reader of the blog.

For a brief moment, it had been Rebranded to Seva, until they reverted back into ConvertKit.

What’s intriguing about ConvertKit is how transparent Nathan is all about the whole procedure of taking ConvertKit from scratch to making $30k a month in 2015. Now in 2018, they’ve 19,500 active clients and doing over $1 million per month.

We’re basically getting a front Row chair on his journey to building a successful SaaS merchandise. It’s pretty cool because we get to read about both the highs and the lows.

Even if you don’t Wind up using ConvertKit, his blog articles are always interesting and I recommend giving Nathan a followup.Best Free Email Tracking Software

What isn’t So great about ConvertKit

Bad Part #1: Restricted set of triggers/actions for advanced automations

Here are the causes available on ConvertKit.

Compare that with ActiveCampaign.

This means you can’t really build The exact same sort of complex automations that you can in ActiveCampaign or Drip.

Additionally you won’t receive advanced Attributes in ConvertKit like page monitoring and lead scoring.

And I miss having listing management Actions like unsubscribing people so that you can do routine list hygiene.

Poor Part #2: Restricted A/B Testing

A/B testing is also a really important Attribute to have for almost any email services. Doing this regularly will help you better your open and conversion rates.

ConvertKit Permits You to divide Test your subject lines like this:

Which is useful, for sure.

But there is no way to divide test For things like delivery period, email body material, or automations.

Bad Part #3: maybe not a ton of customization choices for forms and templates

I do like the types that ConvertKit provides. They’re nice and clean.

However, the form editor is quite Limited. Besides color, there is not much you can alter. For instance, there’s no method to change the font for some one of the text.

Unless you’re willing to add in Your own CSS.

This is not a big deal for me personally, as I use Thrive Leads for my own forms. However, for people who do not use a third party tool, the lack of customization might be an issue.

Bad Part #4: No email templates

I do not personally send out email Newsletter type mails, so this isn’t so big a deal with me personally.

But I know some companies do need This, which is why MailChimp is still popular.

ConvertKit includes a few email Templates, however, the process of using them is quite dull. You’ll want to muck about with HTML and CSS which not everyone wants to do.

So you’ll want to look elsewhere If that is exactly what you want.

Some of The Best Features

Cool Feature #1: Seamless Visual Automation Editor

I Love the ConvertKit’s Visual automation editor. It is a joy to use, especially once you compare it to some of the additional automation editors out there.

That is because ConvertKit makes Editing each step in your automation workflow easy.

Let’s say one of those measures in Your automation is sending an email. With other providers, editing the email will take you from this automation editor and into a separate email editor page. This may allow you to eliminate context of what you were doing.

With ConvertKit, what’s Done inside the automation editor itself. So clicking on an email step will make it possible for you to edit it inline. And it is also possible to edit your types in the same way.

It’s a great experience and it Puts other automation editors to shame.

Cool Characteristic #2: Straightforward Segmentation within mails

Another Helpful feature is ConvertKit’s capacity to segment individual mails using conditional tags.

So let’s say you wanted to make One email to your list, but include a bonus voucher to your VIP customers. You can do that in ConvertKit like this:

Pretty cool, right?

The syntax might look a little Odd to non-techies and you may have a hard time remembering what to type if you proceed to use it.

To assist with this, you can click On the Personalize menu in the editor toolbar and click the Subscriber’s labels menu item. ConvertKit will then add the right code snippet template directly to your email.

All you need to do is alter to Your label, and upgrade the content for both branches.

Cool Characteristic #3: Auto resend broadcasts to un-opens

Every time you send out a Broadcast email, a certain percentage of people won’t open it. Hubspot says marketing and advertising emails only receive 25% email open prices.

Perhaps you didn’t write a great Headline, or else they were too busy at the time to have a look.

ConvertKit has a fantastic feature Where you can resend your broadcast to the people who did not open it the first time.

This can be found in stats page, Where you will see a button called Resend into Unopens.

Pressing It’s Going to Permit You to Re-send your email again, where you’re able to make modifications to your Subject Line if you wish.

I love this because you are able to Boost the eyeballs you receive for every single broadcast you ship out.

Cool Feature #4: Lead Magnet Double Opt-in

There are disagreements everywhere About if you should use double opt-in vs single opt-in.

The main reason why you want Double opt-in is the fact that it is going to enhance your email list quality. Nevertheless, the main argument against is that the extra measure will hurt your conversions.

All this is true.

However, if you’re using lead Magnets, subsequently ConvertKit can manage double opt-in for you automatically like this.

After the user clicks the downloading Button to acquire their lead magnet, they are automatically opted in. So you have the best of both worlds! Best Free Email Tracking Software

Automations

Throughout a form, getting labeled, Having a custom field updated, or from a purchase.

From there, you can add an Event, Action or Condition.

Actions are the easiest to understand. The most common activities are adding a contributor to one of your email strings, either remove or add a label, setting a customized field, or introducing a delay.

Conditions let you branch your Automation based on a label or custom area.

So you could use branching to Have your VIP clients return 1 path and your non-VIPs go down another path like this:

Finally, you have Occasions, which pull your contributor Forward to the next step in the automation once an event occurs.

Let us say one of the subscribers Is on day two of your 5 part email sequence, which will be hoping to get them to purchase your merchandise.

You can add an event to your Automation using the Insert tag occasion. If on day 2, the contributor buys your product (and you tag them as a customer), it will pull them from the current email order they had been in.

That is handy because you won’t Annoy them with the previous 3 mails in your order (by requesting them to purchase ) since they’re now a customer of yours.

ConvertKit’s automation editor is Very fast and easy to use. As stated above, I love the ability to edit forms and emails right within the editor .

It makes for a much greater Experience when generating new automations.

Broadcasts

Sending one-way mails in ConvertKit is straightforward.

Since there are no lists in ConvertKit, if you send a broadcast email you’ll want to use their filter mechanism to target that which you will be sending your broadcast to.

You will most often use the Subscribed to filter at which you Can segment your broadcast to specific forms, tags, strings or products.

The email editor is only your Standard HTML email editor, using a few extra options. Click on the A/B button near the topic line and you can initiate a split evaluation between a couple different headlines.

The customization button may be Used to input in merge tags into your email or to use the in-email tag segmentation I spoke about above.{ Best Free Email Tracking Software

Sequences

Sequences are where you can Create a string of emails that get sent to your readers in a predefined schedule of your choice.

On the left, you’ll see all the Emails in your show along with when they’ll be sent out. You can drag emails around on the left to quickly change the order they are sent.

To the right, you’ll see the same Email editor since you get for Broadcasts. So the same characteristics apply, except you can not split test subject lines here.

Subscribers

Contrary to MailChimp or Aweber, ConvertKit is tag and not list predicated. This means that you have a single database of readers on your ConvertKit account.

To set subscribers together, You can use tags or make segments. With sections, you can do things like developing a set of connections which subscribed before a particular date.

Or group subscribers by location Or any custom field you make.

ConvertKit also lets you drill Down into any particular subscriber you have. You’re able to see things like what sequences they are around, what emails you have sent , and if you are doing e-commerce, what goods they have bought from you.

What Else Is there to understand?

How is Their support?

ConvertKit’s service is great from My experience. While there’s no telephone support like Aweber has, they offer email and live chat 365 days per year, 24 hours every day.

Email response time ranges from 2-3 hours in my experience. But live chat is generally pretty responsive.

Do they Have a busy community?

They have a Facebook group Known as The ConvertKit Family. It now has 6k members and averages around 6 posts a day.

It’s a Fantastic place to Receive your Questions answered by other ConvertKit users.

What Integrations do they offer?

ConvertKit includes a ton of third-party integrations. I now rely 86 at the time of the review, including with tools like LeadPages, ClickFunnels, SamCart, and Shopify.

You can find the Complete list Of all ConvertKit integrations here.

How Good is ConvertKit for lead magnets?

ConvertKit is amazing for lead magnets. Not only can it host your lead magnets for you, the automatic dual opt-in is a great feature.

How Great is ConvertKit for eCommerce?

ConvertKit is becoming quite a little better when it comes to eCommerce. They simply launched a brand new feature that’s going to permit you to track every purchase made by a subscriber.

Why is this cool is that you just Can then start automations based on a buy.

It is only working with Shopify and Teachable at The second, but this has a great deal of potential once they get things working with all e-commerce integrations.

Can it Handle live webinars or events?

To Manage live events and Webinars, you have to have the ability to send mails out at a particular date and time. It is normal for webinars to send out multiple emails at specific times before it begins, for example 24 hours before, 8 hours before, 10 minutes earlier, etc..

ConvertKit can manage live events And webinars through broadcasts just. Which is not very suitable because then you need to schedule all your mails manually.

It’d be preferable if ConvertKit gave you a way to send emails at a specific time and date. But that is currently impossible through sequences or automations.

Do they Have an affiliate program?

Yes, ConvertKit offers the 30% recurring commissions as part of its affiliate application. The affiliate program is hosted on Ambassador.

Alexis is the affiliate Manager, and she does a nice job of keeping you updated on the various promotions they’re running.

Who’s Switching around to ConvertKit?

ConvertKit has been rising by Leaps and bounds, and I’m studying about people switching over to ConvertKit daily.

Listed below are a Couple of examples of Bloggers who have switched over to ConvertKit in their previous email service:

– Why I Switched To ConvertKit: The Unofficial Definitive Review

– Why I Switched From Aweber Into ConvertKit

– 10 Reasons Why I Switched From Aweber into ConvertKit

ConvertKit Vs MailChimp

MailChimp includes a couple of Things going for this ConvertKit. It is cheaper, and it has better email templates.

Plus ConvertKit has tags that Gives you better flexibility for segmenting your subscribers. MailChimp is extremely much lacking there.

ConvertKit Vs Aweber

The only reason I’d Urge Aweber versus ConvertKit is if you’re purely doing affiliate marketing/CPA offers. Then, it might be harder to get approval on ConvertKit, and Aweber are your very best option.

Aweber can be slightly cheaper Compared to ConvertKit.

Otherwise, ConvertKit is much better Than Aweber at pretty much everything else, including automations.

ConvertKit Vs ActiveCampaign

This is a much harder comparison. ActiveCampaign is a great email marketing software, with tons of features for power users. You can do more with its automations, and it has better divide testing capabilities.

Price wise, it is cheaper than ConvertKit at lower subscriber amounts, but it’s more expensive as you include more and more contacts.

However, ConvertKit is easier to use, With a nicer and tabbed interface.

That one you should pick depends On your organization requirements. Would you like something which only works for regular email marketing tasks, without a whole lot of effort? Afterward ConvertKit would make a fantastic choice.

But if you want more advanced or Complex automations, then ActiveCampaign is the top way to go.

Pricing

ConvertKit’s uses the Exact Same tiered Pricing model as most other email services perform. Hence the purchase price goes up the more readers you have.

In comparison to its rivals, ConvertKit’s pricing comes out in the middle of the pack at lower subscriber levels.

However, as you get beyond 10,000 Subscribers and past, ConvertKit really does not jump up as much in cost as some of the remainder.

Prices below are if you pay Monthly, but if you pre-pay yearly, you receive 2 months of service free.

ConvertKit doesn’t normally Offer a free trial. But occasionally for promotions that are different, you may notice them promoting a 30-day free trial.

I’ve never seen some ConvertKit Discounts either. They do provide a wonderful 30-day money back guarantee, nevertheless.Best Free Email Tracking Software

Conclusion

When I originally wrote this ConvertKit review, it was an up and coming email advertising support.

But three Decades later, ConvertKit Has firmly established itself as one of the major players from the email marketing space.

Marketing automation is your Potential for email. It will allow you to target your clients better, resulting in higher conversion and sales.

What ConvertKit does is create Marketing automations truly accessible to even non-techie men and women. Additionally, it offers you with a headache-free user experience.

While it Might Not Be the Most powerful email marketing software on the market, it does not aim to be. You need to understand it’s an email service that’s geared towards bloggers and other content creators.

Just make sure you know its Limits, and choose whether you’re ok with it.