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Len Druskin closing three more downtown stores in rebranding effort

Local upscale clothes retailer Len Druskin closed its LD Len Druskin and LD Blues stores in the RBC Plaza on Jan. 26 and will close its Len Druskin Man concept in February.

The closing comes on the heels of the Len Druskin outlet shuttering its doors at one of its location in the City Center last November. The store is keeping its larger skyway-level store, however.

It’s all part of a rebranding effort that will take the myriad of different Len Druskin concepts and consolidate them into one coherent theme, according to a blog post by Len Druskin President Michael Druskin.

“This restructuring means that shopping with us will be more consistent throughout the company and less confusing. Over the next 2 years you will see an evolution in all of our Twin Cities stores as we move toward this goal of being one unified brand,” he wrote.

The new concept will mix “the best elements of value fashion along with your favorite designer brands all merchandised together in one store,” which will be simply called “Len.”

Druskin made clear he plans to return to downtown Minneapolis with a “premium len” concept in mid-2015.