I have been watching The X Factor regularly this season but I was extra sure to tune in tonight for one special reason. No, it wasn’t to see if once again, Paige Thomas or Cece Frey dropped the musical ball. But instead, it was to check out the world premiere of will.i.am and Britney Spears’ highly anticipated new music video for Scream & Shout. After the few little sneak peeks we had received, I was ready for it.

First things first, Britney looks absolutely stunning every time she appears on screen. Her movements are characteristically Ms. Spears and fit perfectly into the kaleidoscope-like effect the entire video portrays. What’s hard not to notice is the incessant product placement of the technology throughout the entire clip. But hey, a man’s gotta make that paper right? And that iPad typewriter things is pretty cool.

I wasn’t the biggest fan of the song when it first was released but in all honesty, it has completely grown on me and the accompanying video is definitely fun to watch. I wish there was bit more of Britney partaking in some full-out choreography but hey, we can’t have it all right? Check out the brand spankin’ new clip and share your thoughts in the comments. Do you think this clip will up it’s placement on the charts?

Yeah, the “song” and video were created to push the featured technology. Britney does look hot though and she is the only redeeming element.

EvChemical

This entire collaboration is a mess. The lyrics, Will.i.Am, The video, the product placement, the music, everything.

it will probably chart well. ugh.

Lukas A. James

I give it two thumbs down (yah I stole that one from somebody else) …and throw this shit in the garbage…only thing is….its not just garbage…it belongs in the recycle bin…ain’t nothing new in this here joint…at all. And nothing good either.

>=O

britney needs to learn how to sing more than one liners and relearn how to dance.. geez i like the song and her look tho

justin

i love how william produces a good track then fucks it up by “singing” on it. i dont even know why britney spears was involved since everytime she sings william sings with her and everytime she gets a solo section he autotunes the shit out of her to make her sound completely different. usually on collaborations or featuring dont you want the voice of the featured artist to shine as well.

http://mybritneycollection.com 3isacharm

justin… LOL! Britney’s voice in this song is not as processed as it was on Big Fat Bass (From Femme Fatale) she just sings it with an “accent” which is why it sounds different. I do agree that she should have a bigger part on the song but oh well

and the “clever” >=O it’s a feature NOT a duet. No one’s here for backhanded compliments

Jeremy

The video could have been better but it isn’t terrible. Although the constant product placement is burning my eyes. Britney looks nice.

I don’t like the song though. What’s the point of having Britney Spears if she’s not going to use her mousey-over-autotuned voice. Why the fake accent? If I didn’t know that was Britney I would not have recognised her.
Besides, Will.I.Am always sounds the same. I’m hoping this will flop.

http://www.homorazzi.com/category/blogs/tommy/ Tommy D

This is a joke right?

She sounds like a man at the beginning, and isn’t this the exact same beat from time of my life from BEP a couple years ago.

Fuck this is stupid

Georgio

You guys are trippin, I love this song! If they play this in the clubs I forbid you to dance to it then! :p

Belladonna

Unlike Madonna, BRITNEY is an amazing (NICE) person witch is why she can still get a hit! Lol Everyone loves her and this song is AMAZING!!!!!! And the video has miss Brit looking all kinds of fab and her hair looks like the kind of style the next Editor in Cheif of VOGUE hair will look like when Anna’s gone. Lol Love the song Love Vid all in all it’s Britney B.I.T.C.H!!!!!

Belladonna

And by the way!? For all the people hopeing this song flops it’s at Number1 on iTunes beating out 50cent and Eminem for the top spot! So Miss BRITNEY is back on TOP! Lol