A successful website will incorporate landing pages that should not only reach viewers’ eyes, but should reach their emotions in a way that they feel compelled to provide you with their contact information and click “Submit” as quickly as possible. This article contains top tips for creating successful landing pages that convert traffic into leads.

If you own a business and do not have a Facebook page yet, one of the first things you need to do is to set one up as soon as possible. With 1.4 billion monthly active users, if your business is not on Facebook, you are missing out on a great opportunity to connect with potential customers.…

Having the best blog article content is useless if nobody clicks the title to read it. The best blog titles make the difference between getting massive traffic to your website or having an article go bust. Think about your own experience in the off-line world. Here is a scenario. You are standing in the checkout line…

Many HVAC contractors are mystified with how to effectively use Facebook for their advertising. It is easy to see why since the general public is most likely not super enthused by connecting with a heating, ventilation and air conditioning company. It is just not the same as connecting with a fan page that talks about sports,…

In the old days when people wanted to call a company but didn’t have the phone number, they would search the White Pages. If they wanted to find a type of business, they’d search the Yellow Pages. But in today’s digital world, search is key. If a local company is targeting a local market but…