The project was aimed to re-design her website, as well as a new logo. The choice was a very simple yet elegant typographic logo, along with casual illustrations along the site. We also designed the blog, which uses a rich eggplant color as a base for the posts. The overall result is an elegant and chic website + blog, along with a clean logo and a visual language that can be extended to any communication needs.

Ultimately, we also proposed an Illustration of Jackie herself to be used in the gift certificates. This adds uniqueness to an already classy visual design for a complete branding experience.