In this month’s premium interview for the “ABN Vault,” Better Networker Instructors Raymond Fong and Fernando Ceballos discuss hard-learned principles of finding quality business partners, strategic outsourcing, “knowing what you don’t know,” and locating your unique skill set to build a successful home based business.

Here’s just a few things you will here them talking about:

How to gain the basic online and offline skills you need to get your business off the ground.

Why knowledge and action are the most important first steps in building a successful home business.

What you can do to avoid “paralysis by analysis,” or allowing over-thinking to prevent you from getting started.

Curious what goes on behind the scenes of the biggest marketing event of the year? Then don’t miss this chance to hear unique advice, stories, and more from Raymond Fong and Fernando Ceballos, the two former rocket scientists turned SEO experts that BetterNetworker recently had a chance to “sit down” with.

Today, I have some sad and very importantnews for devoted “Better Bunchers”…

You see, last week I wasn’t able to post as many new blog posts as I used too… BUT…

I thought I would be able to get back on track with a heroic “HURRAAAHH!” and some elbow grease this week.

Unfortunately, you know how business is, and well, it may be months until I’m able to post content on a weekly basis again.

I simply bit off way more than I could chew.

You know, I can’t help but feel a little sad about this because I love hanging out with you every day and I will continue to drop-in to your blogs unexpectedly when I can, because your kind words, suggestions, and playful jokes make my days shine and I will really and truly miss hanging out with you.

With that said, it’s simply not possible for me to keep running the show at Better Networkerand writing a blog post a day… and friends are pushing me to take a day off to relax a little… because they’re worried I might have a serious addiction to work!

Gosh, if I don’t follow their advice they might lock me up in some Workaholics Anonymous ward for a couple of months and that wouldn’t be fun.

Because they would probably expect me to sit there and do nothing!

SOO, I’ve decided to cut back the number of blog posts here drastically… almost dramatically… and I will ONLY be writing a blog post if there is something super-exciting or valuable to share with you…

Unfortunately, a daily blog post is no longer possible…

Now, I would like to ask a special favor… would you please share this announcement with your friends on Facebook and Twitter today?

Thank you.

– Your Better Networker Buddy
– Jason The “Better Networker”

P.S. Don’t worry, you’ll still see me around Better Networker every single day. I’m not retiring yet, and I will still be writing blog posts here as time permits. But no longer on a daily basis or even weekly basis. Which means, I’ll only open my mouth and e-mail you if I have something SUPER valuable to share with you.

SO, I’ve jumped back in for a day to crushany rumors about me being abducted bywolves, aliens, or ewoks. (Although, I do have a little more stubble than I usually do!)
The truth is, I’ve been writing e-mails, specifically autoresponders, that will help new Better Networkers get the hang of things when they join our community.

So I’ve been writing about a gazillion e-mails a day.

With that said, I will be back on Monday to share some of the astonishing e-mail writing (and e-mail marketing) secrets I’ve learned over the years.

But, it may be another week until I can get back to writing a blog post every single day. (Gosh, and you guys thought I had gremlins do all my writing for me!)

In the mean time, feel free to leave your questions about e-mail marketing in a comment below and please let the other Better Networkers know that I’m still alive and haven’t been abducted by wolves by “tweeting” this announcement…

You really only need two components to build a sustainable business online: content and traffic.

Sure, you’ve probably heard that before, but here’s what you may not know.

You’ve got the traffic thing down. People are coming back to your site and they love what you have, but you still don’t have any buyers; or maybe you want to find more buyers.

So, what’s next?

You Have To Turn That Targeted Traffic Into Qualified Leads

How?

You’ve got to build a mailing list.

Build a mailing list and get in front of your prospects more often.

The more often they see you, the more they will like you, and the more they like you and become familiar with who you are, the more likely they are to trust you.

And when people trust you, they buy.

The Easiest Way To Build Your Email List…

Start sending your targeted traffic to a squeeze page. This is one of the most important pages you can have on your blog. A “squeeze page” is a way for you to capture qualified leads and build your list of subscribers. A squeeze page has one objective: to convert targeted traffic into subscribers of your Newsletter.

Here’s How It Works:

When someone visits your squeeze page they’ll be asked to enter their name and email into a form. In exchange you’ll provide them with something that is of higher value to them. It could be a free report or ebook on a topic that is important to them. It doesn’t really matter – what’s important is that it is compelling enough to get them to act.

The more often people subscribe, the faster you build your list. The faster you build your email list, the more money you make. It’s that simple.

Here’s a snapshot of a squeeze page we use on our Blogging for Coaches site:

Here’s 3 Important Tips To Help You Build Killer Squeeze Pages:

Tip 1. Make your offer compelling and tie it to your prospects pain or pleasure. People act when they experience pain or pleasure. If you can get them excited about something or you have a unique solution to their specific problem (pain) you will increase your opt-in rates. Make sure to arouse some sort of pain or pleasure on your squeeze page or it’s going to be a dud.

Tip 2. Your squeeze page should give your targeted leads ONLY one of two choices: subscribe or leave. Don’t put in other links or ads on this page because it can be distracting and bring down your opt-in rates. Remember, a squeeze page only has one objective: to convert targeted traffic into subscribers. Keep in simple and to the point.

Tip 3. Make sure to measure how your page is doing. If you send 100 targeted prospects to your squeeze page and 10 opt-in, then you have a 10% conversion rate. Not bad, but you could do much better.

I have a few squeeze pages that convert anywhere from 25% to as high as 60%. If you’re in that range then you’re doing a much better job. Think of it this way. If you get 100 people to your squeeze page each month and only 10 convert, it’s going to take a long time for you to build your list (and make money). But if you get your conversion rate up to 30%, then you just tripled the rate at which you build your list.

The best way to know if your squeeze page is good or not is to ask yourself: What do I rate this squeeze page on a scale of 1-10, 10 being super-compelling and 1 being a dud. Keep tweaking your message and testing until you create a killer squeeze page – you’ll be glad you did.

Hey, yesterday I asked the “Better Bunch” what they would like to learn about in the very near future. Well, the votes are in. And, I gotta say I was surprised to say the least…
You see, I don’t know what I expected but I was amazed by how many people voted for SEO tips, tricks, and techniques. Which means you’re in luck.

Honestly, I’ve been devoting way more time to SEO lately. Because SEO compliments my copywriting skills… AND… it’s a MASSIVE source of free web traffic – so it’s a big deal for everybody marketing their MLM opportunity online.

But that wasn’t the only surprise. So, here’s the most popular requests in order of popular demand – SEO being the number one request.

SEO Tips, Tricks, And Techniques

Copywriting Secrets

E-mail Marketing Know how

Traffic Generation Methods

Blogging Tricks

Now, it’s no secret that I specialize in Copywriting. So I kinda expected to get requests for more Copywriting training and advice – it was a give in.

What really surprised me was the requests for E-mail Marketing tips. Because I thought I was flying under the radar there, but some people have noticed that’s usually how I market myself and Better Networker too. And that I came in third in the What’s Working Now affiliate contest as well.

Sooo, now that I’m caught “red-handed” I will share some of my E-mail Marketing secrets with you in the weeks ahead…

Of course, the most popular request was for SEO tips. Which also surprised me, and lucky you, that’s where I’m making the most headway lately too. So, I’ll definitely be sharing some of my SEO secrets with you soon…

Now, a few readers requested Traffic Generation tips in general…

The good news is that Traffic Generation comes almost effortlessly when you get really good at SEO, and when you write a lot of articles like I do. So, there’s no need to cover Traffic Generation in general. Because SEO is a major traffic generation tool.

Obviously I spend a lot of time Blogging too…

So, I will definitely be sharing some of my blogging insights as time flies by… these are insights you won’t find anywhere else… because I didn’t learn them in a book…

What about Pay-Per-Click And Paid Advertising?

I know there was a request for PPC, but I have to confess, I haven’t spent much time on PPC and I wouldn’t want to mislead you. (Seek out Jim Yaghi, and Perry Marshall on this topic and you will be in good hands.)

Obviously, if you’re really serious about “ramping up” your Internet Marketing you will eventually look into PPC, E-zine Advertising, and other Paid Marketing strategies.

But your Copywriting, E-mail Marketing, and SEO skills will always be there to back you up.

With that said, If you have any more suggestions I’m all ears…

Wow, so I had a killer trip to Austin Texas to meet with the Magnetic Sponsoring group and Mike Dillard.

As you probably know, those guys have a lot to do with the success of Better Networker – I just like to steal the show.

Now, I don’t know if you remember that Audi R8 that Mike Dillard is giving away to Jonathan Budd for winning the top-affiliate prize for What’s Working Now, but that thing is sweet!

And Mike took me for a spin…

Gosh, the old Batman TV show theme is still playing in my brain: Dunna dunna dunna dunna… dunna dunna dunna dunna Batman! Anyhow…

Here I was with Mike Dillard whipping around corners in Austin Texas with a volcano hot Starbucks Coffee firmly gripped in my blistered hand (I didn’t dare spill a drop in that baby). I felt like I was in the Batmobile. Red buttons, sleek curves, and pedestrians “rubbernecking” to see the car…

You know, Jonathan Budd us going to be grinning ear-to-ear when he gets in that puppy. And he won it fair and square.

But, I have to confess, I’m feeling a little “car envy” now!

Yeah, I know “cartoons can’t drive cars”. That’s what you were going to say, right? I’ve heard that comment enough. And I resent being called a cartoon…

You know, cartoons have feelings too!

Golly, now look at what you did! You “made” me go off on a rant.

ANYHOW…

What I really wanted to say to you today is this…

I’ve been planning out the future of this blog and I’ll be sharing more practical, actionable tips, tricks, and secrets with you in the VERY near future…

Because you know I’ve gone off on waaaayyyy too many tangents lately… ranting… raving… telling stories… and generally whining like a baby.

SOOO, I want to make it up to you by sharing some of the really cool SEO, Copywriting, and Blogging tricks I’ve picked up recently.

But don’t worry, I won’t overwhelm you. I’ll keep things simple and short. One lesson a day flavored with humor or other quirky little insights.

So keep your eyes open and get yourself a dedicated Jason Better notebook…

You won’t regret it…

Till then, I would like to ask you a simple question:

What would you like to learn about most? Copywriting, SEO, Blogging or anything else? What are you stuck on? How can I help you make more money, get more leads, and be more successful faster? Your feedback is definitely appreciated.

Don’t be shy, even if you’ve never commented here before, leave your suggestions todayand I will get back to you in a jiffy. Because I’m finally back in my home office.

“Now, I’ve made it part of my daily routine to tune-in, read up, and post comments on your blog and it seems only natural that I’d really like to know a bit more about old Jason Better. Take a look at the
following 10 questions and humor me my friend…”
Sure, I thought, “why not?”
So, this is the transcript of an exclusive interview I granted to Mitchell Dillman fromwww.DillmanSolutions.com – what a guy

The Inside Scoop On Jason The “Better Networker”:

1. “Who is Jason Better (so to speak)?”

Why, I’m the guy who runs the show at BetterNetworker.com so to speak. My passion is helping Network Marketers with their online (and offline) marketing. That’s what drives me every single day. And that’s why I wake up with a smile on my face – every day

2. “What makes Jason Better tick?”

Well, I sorta answered that already.

But you know, I’m one of those rare individuals who actually gets a “kick” out of helping people. That’s what makes Jason Better “tick”.

3. “Why did Jason Better chose to get started in marketing and when?”

Well, like everybody else I’ve had my failures.

Believe it or not, I was once miserably broke, had furniture made of milk-crates, and my biggest “dream” was to own a bed to sleep on. Never mind “six figure success”.

I guess you could say, I got started out of desperation.

4. “Where do you operate from Jason? (Do you have an office in Austin where you punch in and meet with all the others that run The Better Networker or do you work from home and meet with the others Online?)”

Yes, I have an office in Austin Texas too, but I prefer to work from my cozy home office most of the time – fewer distractions.

In fact, I’m flying to Austin next month to iron out the future of Better Networker as we know it. My good friend (and trusted advisor) Mike Dillard is going to help us make Better Networker a better place for all of us.

5. “What’s a typical day look like for Jason Better? What kind of hours do you put in?”

Gosh, I work crazy hours and I won’t deny it. You can find me answering comments at midnight or 5:45 in the morning. Sleep is overrated.

Basically, I wake up early usually before 6:00 a.m. and start my day. I make the rounds atBetterNetworker.com to make sure nothing is amiss. I have a chat with Carl the Cop. Carl’s always a little grumpy but he’s a great guy.

After that, I write for as many hours as I can get away with.

If I get three solid hours of writing done in a morning – it’s a miracle.

The rest of my day is spent putting out fires, tackling emergencies, and writing between phone calls, meetings, and other time management nightmares.

By the way, time management is probably the most overlooked (and most important) skill in business – if you don’t master that then you don’t stand a chance.

6. “Is your role a Better Networker all you’re doing?”

Better Networker is 100% my top priority. But lately, I’ve been helping Mike Dillard with “What’s Working Now”. I’m thrilled to be a part of that too.

7. “How long has Jason Better been in Network Marketing?”

Oh boy, if you add up all the years then I would have to tell you how old I was. I prefer to keep you guessing. Besides, you wouldn’t believe me if I told you.

In five years, Better Networker will not only be the most valuable community for home business owners (it already is) but also a household word.

In twenty years? I’ll probably be passing on the Better mantle to some young whippersnapper with even better ideas than I have.

9. “If you were to spill the beans, what would you say is the single most important skill for any new Network or Internet Marketer to learn and what would your focus be on if you were just coming into this business?”

I try not to spill my beans…

But, if I had to give you one secret (the real secret of success) I would be tempted to say, “ACTION”. Because wishful thinking won’t get you anywhere in life. If you really want success then you have to make mistakes, move forward, and do something.

If you REALLY want success – you have to TAKE IT.

You have my full permission to reproduce portions of this interview on Better Networker (or any other website) as long as you link back.

Please, feel free to share it with your friends on Twitter too.

To your success,

-Jason The “Better Networker”
-The Jason Better Blog

P.S. A Special Thank You: Mitchell Dillman has been a regular reader of the Jason Better Blog since day one. He’s always there to lend a helping hand and he’s never afraid to speak his mind. If you would like to connect with him then head on over to DillmanSolutions.com – what a guy