The project of the booth was approached in order to maximize visibility from the exterior and by the idea of create’room into the room’ concept with a special effect of mirroring. Graphics and lettering were full part of the architectural project and define all products specification. We created ‘the central denim room’ which was the focus of LIUJO exhibition and the remaining part of the space as White Label hanging units area. Low cost materials, smart lights and stickers allowed us to keep the project economically sustainable-