Last Week in Digital Marketing News – Dec. 5, 2016

- December 05, 2016

We’re all inundated with Digital Marketing News. It’s everywhere.

So how can you sift through the deluge of headlines and extract what is most important to you? Commexis has you covered! Each Monday, our experts curate the biggest stories in Digital Marketing News from the past week and tell you how they will affect you and your business.

Give us 90 seconds, and we’ll give you what you need to know so you can start this week off on the right foot.

The Commexis development team had rave reviews for the WordCamp event held in Philadelphia this past weekend. Apart from the technical knowledge gained, they marveled at one really eye-opening statistic about WordPress and its growth over the past five years that were shared by Matt Mullenweg in his State of the Word keynote:

“In the past five years, we’ve seen WordPress go from 13.1 percent to 27.2 percent, and this kind of marketshare for a CMS is ‘unprecedented.’”

This exponential growth, along with the fact that WordPress is the most scalable and adaptive of the content management systems out there, is why Commexis recommends to all our clients that they build new sites on the WordPress platform.

On Twitter, Google’s John Mueller recommended that the HTTP load time for your website should be less than two to three seconds. Site loading time has always been thought to be a ranking factor in Google’s algorithm, but the optimal speed has been an elusive number.

If your site isn’t loading within that timeframe, it might be time to look into it.

If you’ve been watching TV since Thanksgiving, you’ve likely noticed the push by advertisers to market the Google Home (and competing Amazon Echo) devices as big holiday gifts for this season.

What does that mean for search? Well the voice search functionality that Google Home uses shares functionality with the voice search tools included on mobile devices. Google’s SVP of advertising and commerce, Sridhar Ramaswamy, has recently revealed some of details on how Google is going to monetize the shift to voice search on other platforms.

Voice search represents a sea change in Google’s core business model, namely their text-based advertising on desktops and mobile devices and demonstrates that even Google is aware that there is a trend that they need to get in front of.

Come back every Monday to get all the Digital Marketing News you need in 90 seconds. See you next week!