Two days ago, I posted about Instacart, a new service that does your grocery shopping (at Trader Joe’s and Safeway) for you. The service is available in SF, Palo Alto, and Mountain View, and charges a surprisingly low flat fee of $3.99 if you schedule your delivery anytime 3 hours later or $9.99 if you want your groceries within the hour.

The following day, the CEO personally emailed me which I sincerely appreciated as it showed that he’s accountable, receptive to feedback, and eager to regain my trust. That evening after work, Instacart seamlessly delivered 3 bags of Trader Joe’s groceries and followed up with several emails from the team to make sure I was taken care of.

Gotta love that. Thanks Instacart. You can count on my business going forward.

Dear Vixen,

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Welcome to the Dear Vixen blog, derived from an advice column I wrote while getting my MBA. I'm Catherine Gacad. I live in SF. I give helpful, opinionated advice based on my own experience and from the expertise of my extensive network. Email me with topics and questions or suggestions for guest posts. For more click here.