For businesses today, we live in a Data Economy, where high-quality data has become one of the most valuable commodities in pursuit of global growth. No place is that demand more prominent than in digital marketing.

Today companies are spending in the neighborhood of $11 billion a year worth of transactions on digital data to support…

As the volume of data coming into organizations – from both internal and external sources – continues to grow and makes its way across departmental systems in many different formats, there is a critical need to create a single, holistic view of the key data entities in common use across the enterprise. Master…

With all the momentum around the easy access to customer data across the digital landscape and the variety of tools that let marketers make quick sense of that data, some might think human intuition is becoming obsolete.

We’re here to say human instinct is alive and well in the world of IoT and Big Data….

Account-based marketing is a B2B marketer’s direct path to driving customer growth and loyalty. While there’s been a lot of hype about ABM over the last year, here at Dun & Bradstreet we’ve been providing the commercial data and analytics our customers use to inform their account-based strategies. It’s something we believe in and…

CareerBuilder, the global leader in human capital solutions, has evolved over recent years to better meet marketplace demands. “We’ve moved from transactional advertising sales to a software solution, which is much more complex with a longer sales process and a longer sales…

How much do you really know about the companies you do business with day in and day out? Sure, you may understand how your growth is affected by dealings with that supplier you’ve worked with for over a decade. But what about the association that supplier has to another…

What better time to think about all that we’re thankful for than Thanksgiving? For businesses, there has never been a better time to be grateful for data and all it can do to help deliver new opportunities. Like a moist, juicy roast turkey, data is the one thing everyone seems to be…

Come October 31, hordes of miniature ghosts, ghouls and goblins will come knocking down your door for some sugar-filled treats. Of course it’s not what it seems. You know that behind the colorful masks and spooky costumes stand harmless children celebrating Halloween.

The question is, can you say the same about your data when it appears…

When a particularly big initiative or a particularly unwieldy messaging challenge confronts here on the marketing team at Dun & Bradstreet, we often revert back to a key principle: Our primary job is to make the complex simple.

To this end, given that we inhabit the decidedly difficult to decipher world of (ugh) “big data,” we…