When you need better answers to your research questions, speak to SBXL

Join 62% of the leading FMCG brands who’ve already benefited from more than £2 Billion additional sales opportunities generated by SBXL

SBXL methodologies help brands & retailers engage with shoppers in-store at the fixture and online. Which ones are right for you?

Research Objectives

What is an insight?

Rules of Research

Output & Reporting

In-store execution

Very few people really understand why shoppers do what they do. By why we mean their purpose, cause or belief – Do you? Why should your brand exist? Why should shoppers pick your brand? And why should you care?

Here at SBXL we recognise that not all insights come from studying what shoppers do, many are identified by uncovering why they do it!

Find out more about our tools below.

Filming Based Shopper Observation

This is just about the only research tool to effectively analyse non-buyers in-store: Who are they, and at what point do they disengage from the category?

Our Workshops

This introductory ½ day workshop is designed to help you understand your shopper. As a direct result of this highly entertaining & enlightening session you’ll know how to sell more products to more shoppers more often.

There has never been a more important time to understand shoppers & shopping. Traditional marketing activity is becoming less effective, so more & more purchase influence happens in the store itself.

Arranging your own Shopper 101 workshop couldn’t be easier.

Contact us for an informal discussion about what you’d like to learn.

We’ll generate a bespoke workshop structure and running order.

You simply approve our workshop design and leave the rest to us.

We’ll then deliver an engaging session to you, your team and trading partners (if required).

We are now running highly engaging ½ day workshops covering what emotions are & how to manipulate shopper feelings to the ultimate benefit of your brand. Emotions direct & colour people’s attitudes & perceptions by selecting what attracts & holds attention. In the constant battle to gain the attention of shoppers, let emotion give your brand a significant advantage.

Revealed: How the power of emotional appeal far outweighs rational thought.

Exposed: Why shoppers rely much more on emotional perceptions than real world facts & product benefits.

Confirmed: Once shoppers become emotionally hard wired to a brand, they represent a loyal source of future sales & revenue.

Arranging your own Emotions workshop couldn’t be easier.

Contact us for an informal discussion about what you’d like to focus on.

We’ll generate a bespoke workshop structure and running order.

You simply approve our workshop design and leave the rest to us.

We’ll then deliver an engaging session to you, your team and trading partners (if required).

You directed us at clear insightful and pertinent questions – Ones which we couldn’t answer and we need to. It is just what was required.

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Psychology of Promotions

Get much more from your promotional spend. We are offering a highly engaging & enlightening ½ day workshop covering how shoppers process numbers, prices & promotions, both consciously & sub-consciously.

Discover how to dramatically improve the attraction of your promotional messaging so that it drives more footfall to an aisle, category or brand. Learn to adapt your promotions to optimise sales without impacting as heavily on margin.

Arranging your own Psychology of Promotions workshop couldn’t be easier.

Contact us for an informal discussion about aspects and areas you’d like to focus on.

We’ll generate a bespoke workshop structure and running order.

You simply approve our workshop design and leave the rest to us.

We’ll then deliver an engaging session to you, your team and trading partners (if required).

Hire a Psychologist For a Day

Spend an enlightening day in the company of a leading shopper psychologist. Get to ask all things relating to the mind of the shopper. Discover what makes shoppers tick & why.

Discuss everything from POS to packaging, & from promotions to propensity to purchase.

Arranging your own Shopper Psychologist session couldn’t be easier.

Contact us for an informal discussion about what you’d like to focus on.

We’ll generate a bespoke structure and running order.

You simply approve our proposed agenda and leave the rest to us.

We’ll then deliver an engaging session to you, your team and trading partners (if required).

Getting your own game-changing shopper insights couldn’t be easier

Call us on +44 (0)1543 255 259 or email us at info@sbxl.com or leave us a message in the contact form below and we’ll get back to you.