Digital Analytics Strategy

Issuing periodical reports is what is considered to be web analytics in many organisations. However, competing on analytics means cutting through big data volumes to uncover insights that enable real website performance improvement.

The Digital Analytics & Measurement course will equip you with the knowledge, tools and techniques to take your organisation from a reporting culture to a culture of data-driven improvement of the entire visitor experience and conversion process.

This training course is software independent and is equally relevant for users of Google Analytics, Adobe SiteCatalyst, Webtrends, Coremetrics or other web analytics solutions.

Programme

Defining the web analytics playing field

What is web analytics ?

A holistic approach to web analytics : the 360° analysis of the digital visitor experience

How to use web analytics data to optimise your website performance from traffic generation to conversion

Who should attend ?

The web analytics & optimization typically attracts non-technical management and executives involved in (online) marketing and communications, sales, content management and social media. The course is relevant to any member of staff that needs to understand traffic channel effectiveness, content performance, user experience, conversion and campaign ROI.

This course is not product specific and is beneficial to users of any web analytics software.

Trainer: Remco Van Der Beek

Remco has over 15 years experience in digital marketing. Originally a direct marketeer, he started his online career as a Digital Marketing Manager, building and promoting websites. In 2007 Remco became an independent digital marketing consultant. Since, he has worked with organisations in the Benelux and UK such as Telenet, Ornage, GAMMA, Connections, Bridgestone Europe, Cathay Pacific, Westminster Abbey and many others. Remco is a former Online Marketing lecturer at the HZ University of Applies Sciences in Netherlands and is a trainer at London-based Emarketeers. He is also a regular speaker at international conferences and was even invited to address a United Nations WTO conference.