The study involved showing a group of women the Facebook profile of 4 guys. The guys were not real, however.

The girls were then told that each of the 4 guys had seen their profile as well, and rated how much they liked them. There were 3 categories:

The guys liked the girl “a lot”

The guys thought she was “average”

The guys were uncertain if they liked her “a lot” or just “average” (called the ‘uncertain condition’)

And the results?

Participants in the uncertain condition were most attracted to the men—even more attracted than were participants who were told that the men liked them a lot.

Why is this? The authors hypothesize that it is because the women reported thinking about the men in the uncertain condition more than the other men, which ma have led them to be more attracted to them.

I guess we can all relate to this because we’ve all had crushes on people who didn’t reciprocate those feelings. Somehow, that just makes you like them more, doesn’t it?