REVEALED: how to build a wildly profitable business on a part-time schedule Learn More

4 Facebook Stats Every Online Business Owner Should Know About

Love it or hate it, Facebook is still one of the top social media platforms among American consumers.

For tons of brands across a wide range of industries, Facebook ads are one of the most profitable options for connecting with the right audiences.

With top of the line ad targeting capabilities and affordable starting prices, it’s one of the most popular ad platforms.

Recently, AdEspresso released a new set of fresh 2017 statistics about advertising on Facebook.

One of the biggest overall findings is that a big swathe of the population simply doesn’t care to follow brands on Facebook or other social media.

And when they do like or follow a page, they’re hoping to get a discount or something in return.

When they do see ads, they prefer ads related to their own interests.

While some specific demographics can be hard to reach on Facebook — for example, many Gen Z teens have abandoned it in favor of Instagram and Snapchat — Facebook ads are a must have for just about any business.

Here are four of the latest statistics that marketers should know about.