Blog

I had the privilege of speaking at the Building Owners and Managers Association of Orange County, California (BOMA OC) on July 27, 2015. On the panel with me was Lindsay Tredent Mauch, Founder & CEO of LTM Digital, and Apryl DeLancey, President & CEO of Social Media Age. The panel was moderated by Rebecca Hall, President & CEO of Idea Hall. It was a great opportunity to meet other social media and digital marketing personalities in the Southern California area and get to share my knowledge of digital marketing with the BOMA...

There are techniques to provide additional security to a social media account or website. Two factor authentication adds another layer of security to help prevent a hacking. 2FA is another step when logging in, but is worth the inconvenience to be safer on the Internet. Social Media Safety via 2 Factor Authentication Two factor authentication is provided by almost all social media sites like Facebook, LinkedIn, and Twitter. It can be easily enabled on WordPress websites too. On social media sites the 2FA setting is normally in the account...

Helping clients with social media often leads me to WordPress. My believe is that social media and websites go together like peanut butter and jelly. A business needs to have both working together to maximize online exposure. This is where WordPress comes into the situation. When developing a digital strategy it is important to have a working website that can be easily edited to add or adjust content on the website. WordPress enables this because it is a content management system (CMS). The other perk to WordPress is that is has plugins that...

Social media sites like LinkedIn, Instagram, and Twitter are great for developing a community of engaged online connections. But, how do you capitalize on online relationships and turn them into affiliations that are mutually beneficial? Easy, take them offline. Yes, that is easier said than done, but by turning that online connection into a real world connection, a world of new opportunities can arise. I have spent years developing my online presence in social media. Places like Facebook, Twitter, LinkedIn, Instagram, and various websites...

I’m a motorsport fanatic! And, I love seeing racing brands using social media so much!! Social media enables all elements of racing and fans to come together. Now, for the first time on any scale, brands/teams/drivers/crew/sponsors/venues/etc. can all easily contact one another and interact around the motorsport event(s). This rang so true for me during the month of April. I am in Long Beach, California, and this town fully embraces racing in varied forms on its streets. Starting just after Valentine’s Day, the City of Long Beach...

Live tweeting is a big part of covering an event and to getting maximum exposure on the Internet. In order to be successful, a plan needs to be in place so the event activities don’t become overwhelming. Dividing tweeting activity into time segments that are focused on specific event content can make the daunting task of live Twitter coverage very manageable and doable. But there are things to do before the Big Day. A key step is to think about what needs to be done BEFORE the event. Depending on the goals of the Twitter coverage at the...

I mentioned having a website hacked a few months ago and how much Desktop Server helped me get everything alive again. Well, I want to give a big shout out to InMotion Hosting also. InMotion Hosting To The Rescue! InMotion Hosting came to the rescue after my former web hosting company denied me access to the hosting dashboard AND refused to help with fixing the hacking issue. I realize that web development is not the responsibility of a web host, but a little help (at least point me in the right direction) is appreciated and goes a long...

A few months ago I had a major WordPress website catastrophe. The shared hosting plan that I was using was compromised and the web host (Network Solutions) decided that ALL the websites associated with the account needed to be suspended. That meant that none of the 10+ websites using the shared hosting account functioned. Essentially, they went away and NS made it my full responsibility to get things fixed before they would allow ANY of the sites to be visible on the Web again. With those words of encouragement from NS, I set off to get...

Many great things start off as fleeting ideas that need to be documented quickly or be lost forever. I come up with lots of social media ideas and have learned through heartache that I need to get them quickly transferred to the closest notepad I can find. If the idea doesn’t make it to paper ASAP then I know it will never become a reality. Social media idea on paper Here is an example of how my idea to add a quick social media evaluation service offering to the Harvester Solutions website began. I grabbed the closest notepad of paper...

Are you wondering why your business’s Facebook page is doing nothing for your business? Are you writing, posting, sharing, making online love in all the right ways? Do you want some quick advice to make it all seem better with your social media efforts? You have stumbled upon the right post today! Ok, take a step back and let’s see what you have regarding social media accounts and other digital properties on the Internet. Take inventory and see exactly what you have out there. You never know if ex-employees, current employees,...