Sunday, April 17, 2011

Parade magazine today features Lower East Side institution Streit's matzo factory. (Read the feature here ... which includes a photo essay.) When the factory opened in 1925, lines for people waiting for fresh matzo "snaked around the block." (Ed. Note: Call 311!)

Today? “Now, 20-somethings roll out of the after-hours bars across the street in the morning,” says Alan Adler, [founder Aron] Streit’s great-grandson.

And!

Despite lucrative real estate offers, the company has stayed put. “Being a family business, we have a legacy,” Adler says. “We try to keep tradition alive as best we can.”

Jill, I think the real story is that a couple of years ago they were engaged in a hard negotiation with labor and put out the story of a potential sale of the factory in order to get concessions in the new contract.

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