On 12 January 2017 UEFA published its eighth club licensing benchmarking report on European
football, concerning the financial
year of 2015. In the press release that accompanied the report, UEFA proudly announced
that Financial Fair Play (FFP) has had a huge positive impact on European
football, creating a more stable financial environment. Important findings included
a rise of aggregate operating profits of €1.5bn in the last two years, compared
to losses of €700m in the two years immediately prior to the introduction of
Financial Fair Play.

As was clear from the UEFA Club Licensing Benchmarking Report Financial Year ending 2011, the deficit of clubs with a UEFA License increased from
€0.6 billion in 2007 to a peak of €1.7 billion in
2011, with some historic European football clubs, like FC Parma, going
bankrupt. Though the increasing indebtedness might
have been to a large extent related to the global economic crisis[2],
UEFA considered that it was mainly the result of irresponsible spending by the
clubs.[3]
Consequently, UEFA introduced the FFP Regulations, whose objectives are, inter alia,
improving the economic and financial capabilities of clubs; introducing more
discipline and rationality in club football finances; encouraging clubs to
operate on the basis of their own revenues; and protecting the long-term
viability and sustainability of European club football. UEFA’s primary tool to achieve those is the break-even
requirement imposed on clubs having qualified for a UEFA club competition.[4] Accordingly, clubs must demonstrate that their expenditure does not
exceed their revenue should they wish to avoid sanctions by the
UEFA Club Financial Control Body.[5] With these objectives in mind, it does not come as a
surprise that UEFA is celebrating in this report the success of the FFP
regulations.

The negative side
effect of FFP: The rise of the 1%

The FFP regulations are still facing
controversy and legal challenges in spite of (or, maybe, because of) the results highlighted in this report. As early as
2012, critics pointed out that FFP could nurture the competitive imbalance between European football clubs. Basically, a successful club will yield more revenue,
leading to the club being able to afford better players, in turn leading to the
club being more successful, and so on and so forth. Since small clubs are no
longer allowed to overinvest their way to a greater market size in the future,
people predicted that FFP would trigger an era of competitive imbalance.[6]
Indeed, this competitive imbalance was one of the primary arguments used by player agent Striani and his
lawyer Dupont in their complaint to the
European Commission.[7]

UEFA has so far successfully managed to withstand the legal
challenges launched against theFFP
rules, such as a Commission complaint, a preliminary reference to the Court of Justice of the EU, challenges in front of Belgian courts, a challenge in front of a French court, and
a challenge in front of the Court of Arbitration for Sport. However, it is now forced to acknowledge that “the
top 15 European clubs have added €1.51bn in sponsorship and commercial revenues
in the last six years (148% increase), compared to the €453m added by the rest
of the approximately 700 top-division clubs in Europe (17% increase)”.[8]
UEFA is clearly concerned about the increasing gap between the “global super clubs” and the rest, though it is adamant that
“overspending and unsustainable business models cannot be the answer to financial
inequality”.[9]

Nonetheless, it is not completely fair to argue that by
attempting to solve one problem (i.e. reducing the increasing debts of football
clubs) UEFA single-handedly created
another problem (i.e. the growing inequality between the global super clubs and
the rest).[10] There
are of course other factors that contributed to this increasing financial gap,
most notably the discrepancies in incomes derived from the selling of media
rights at national level. As can be seen in UEFA’s latest Benchmarking report,
English Premier League clubs received an average of €108m for their media
rights in 2015. This figure is considerably higher than other clubs from the
“top five leagues”, namely the Italian (€47.7m), Spanish (€36.7m), German
(€36.1m) and French clubs (€24.9m).[11]
In fact, 17 out of the top 20 clubs by broadcast revenues in 2015 are English,
the other three being Real Madrid, FC Barcelona and Juventus.[12]
Nonetheless, even though UEFA is not responsible for the differences in media
rights revenue, the FFP Regulations remain a clear obstacle for clubs from
other leagues to get investment from alternative sources.

What has UEFA done to
counter this growing inequality?

The pressing question on many people’s mind is whether
UEFA will, or even can, do something
about the ever-growing financial inequality between football clubs. The FFP Regulations
can be changed, as was demonstrated in 2015. An important innovation in this
regard was the introduction of Annex XII on voluntary agreements with UEFA for
the break-even requirement. Under this Annex, UEFA allows, inter alia,a club to
apply for such an agreement if the club has been subject to a significant change
in ownership and/or control within the 12 months preceding the application
deadline.[13] When
applying for a voluntary agreement the club will (among other obligations) need
to:

- submit a long-term business plan, including future break-even information;- demonstrate its ability to continue as a going concern until at least the end of the period covered by the voluntary agreement;- and submit an irrevocable commitment by an equity participant (i.e. shareholder) to make contributions for an amount at least equal to the aggregate future break-even deficits for all the reporting periods covered by the voluntary agreement.[14]

The relaxation of the FFP Regulations to leave more
room for investment has probably led to an increase of foreign acquisitions of
European football clubs. As the graph below shows, only four clubs were bought
by non-Europeans in the years 2012 and 2013, a period in which a stricter version
of the FFP Regulations was in force, whole nine clubs were bought in 2016
alone, seven of which were bought by Chinese investors.

Nonetheless, upcoming media rights deals will ensure
financial inequality for years to come, regardless of any particular FFP relaxation. It is estimated that Premier League clubs will receive an
average of €141m per season for the 2016/17 – 2018/19, while e.g. Spanish clubs are predicted to make an average
of ‘only’ €64m for the 2016/17 season.[15] Meanwhile,
the highest earning Dutch club (Ajax) is expected to make a meagre €9.3m from the selling
of its media rights for the 2016/17 season.

Conclusion: Can UEFA equalize?

With the financial gap between clubs increasing instead of decreasing,
should UEFA’s regulatory focus shift from good corporate governance (limited debt,
small deficit) to redistribution and the fight against inequalities in
football? The recently installed UEFA President
Aleksander Čeverin held that “UEFA, together with its stakeholders, will need
to continuously review and adapt its regulations”[16],
but it is unclear what concrete adaptations he has in mind.

Possible options to tackle inequality would include:
limiting media rights income; sharing media rights income at a European level;
introducing salary caps; or even introducing a solidarity mechanism that would
oblige clubs to redistribute some of their income to poorer clubs.[17]
However, such proposals will always be strongly resisted by rich clubs, which
are in a position to threaten to put in place a breakaway league at any time.[18]
UEFA is hardly equipped to resist them. Unless UEFA’s regulatory monopoly is
fully recognized and endorsed by the European Commission, it will not be able
to face down a breakaway rebellion. Instead, it risks facing a FIBA-like
bitter and costly secession. Hence, for
UEFA the status quo remains the safest option, and facing criticisms from small
clubs way less harmful economically and politically.

A final option, favoured by the many opponents of FFP,
would be to abandon FFP all together. This way, there would be no more
restrictions to (private) investors willing to pour their (often borrowed)
money in (European) football clubs. However, it would also imply renouncing the
key achievement of FFP, European football clubs are financially way healthier
than in 2009 and their governance better scrutinized. Furthermore, taking into
account the Premier League’s latest media rights deal, it is questionable
whether abandoning FFP could in any way lead to a narrower gap between the rich
clubs and the rest.

[1] The definition of
net debt according to UEFA includes net borrowings (i.e. bank overdrafts and
loans, other loans and accounts payable to related parties less cash and cash
equivalents) and the net player transfer balance (i.e. the net of accounts
receivable and payable from player transfers) – see UEFA’s
eighth club licensing benchmarking report on European football, slide 125

[5] 58-63 of the FFP
Regulations. Article 61 allows for an acceptable deviation of €5 million, i.e.
the maximum aggregate break-even deficit possible for a club to be deemed in
compliance with the break-even requirement.

[10] In fact, the
discussion on financial balance between football clubs has been a constant theme
for decades. Particularly the elaborated opinion of A.G. Lenz
in the Bosmancase is worth reading in that regard (paras. 218-234).

Stephan

2/21/2017 3:16:36 PM |

Interesting article.
I've one remark on your claim that UEFA is not responsible for the differences in media rights revenue.
I believe they do since UEFA prize money, specifically the market pool component, is a protectionist measure to grow big leagues, disrupting uefa's own principals (even their mission) on fair competition.

Why?
Because uefa market pool is based on national TV deals, which is a false assumption causing to grow big leagues instead of big clubs. "Big club" already reflect domestic market pool only more direct to it's fanbase actually in stadiums instead of those watching tv around the world. Since CL needs to be the biggest platform, current reasoning is flawed: TV market should and could never be a driver for performance based incentives. Currently, this prize money is given directly to big countries.

And yes, UEFA prize money is a big part is in club finances.

Stephan

2/21/2017 3:24:02 PM |

Also, in conclusion prize money is the easiest way to equalize between big leagues and smaller leagues. Leaving out this marketpool component, thus only reward prestation based prize money would potentially shift lot's of money from subtop clubs in big leagues to top clubs in smaller leagues.

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