INTTRA, one of the world’s largest multi-carrier e-commerce network for ocean shipping, announced that Craft Multimodal has entered into an agreement to join the INTTRA Non-Vessel Operating Common Carrier (NVOCC) network.

Craft, the market-leading cargo consolidator for import and export services in Brazil, Argentina, Uruguay and Chile, offers 180 routes throughout South America.

Under the agreement, Craft will leverage the INTTRA platform to reduce manual shipment processing and improve access to shipment information through e-commerce SaaS. The agreement includes an accelerated implementation leveraging INTTRA’s online shipping capabilities for all of Craft’s brands, affiliates and customers.

According to spokesmen, the efficiency benefits from automation and streamlined ocean freight shipment processes across INTTRA’s multi-carrier network will enable continued market expansion and improved service delivery to Craft’s customers.

Ronald DeBlis, INTTRA’s Senior Vice President of Global Sales, told LM in an interview that while the new agreement doesn’t specifically address problems related to the lack of good seaport infrastructure, it will help shippers integrate great efficiencies with information technology.

“These agreements that are popping up are all incremental improvements, and every little step helps with the bigger issue,” he said.

In addition to improving overall operating efficiency, automating business processes with electronic shipping has also been shown to improve shipment data quality overall. By reducing manual data entry, shipping information quality can be significantly improved. Other benefits include faster response times to customer inquiries, increased delivery of container tracking event messages, and less time validating and correcting shipment transactions to ensure proper processing.

“The South American market has traditionally been a strong adopter of e-Commerce technology for ocean shipping,” added DeBlis.

July 17, 2013

About the Author

Patrick Burnson, Executive Editor

Patrick Burnson is executive editor for Logistics Management and Supply Chain Management Review magazines and web sites. Patrick is a widely-published writer and editor who has spent most of his career covering international trade, global logistics, and supply chain management. He lives and works in San Francisco, providing readers with a Pacific Rim perspective on industry trends and forecasts. You can reach him directly at [email protected]

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