Free People invites their customers to help inspire and set the mood for the brand through the launch of Free People’s Inspiration Pics.

Free People’s Inspiration Pics launched this week on the brands website. It is an expansion of the brands FP Me which launched earlier this year. It is a way to showcase not only the brand but the brands customers creative side.

Inspiration Pics invites customers to contribute mood imagery to any Free People Trend from the website such as: layers deep, the places you’ll go, velveteen dream and more. Images can include anything that represents the essence and spirit of the brand from amazing wildlife to cityscapes and more.

To add images to a Free People Trend you can do one of two ways. The first way simply upload the photo and include the hashtag of the trend in the comment section. By doing so, the image will be instantly uploaded to that board. For example #FpFiveElement by using that hashtag you will find your image under that trend. All hashtags are found on the top of the trend page. The second way to add an image is uploading the image directly to the trend by clicking on the appropriate trend category and selecting the add a pic option. You will then find your images on that page.

Once images are added others can comment and like them similar to Instagram. It is a great way to showcase the brand and their customers personal style. Also, it is a great way to interact with the brand and others Free People lovers.

Once customers and fans add to a Free People trend mood board, the images will be shoppable. Free People will find pieces in their current collections that are similar to those in the photos. Then customers will be able to recreate the looks. A perfect way to find the latest trends and personalize them to make them your own.

We love how Free People has been all about including their fan base in building and maintaining their brand image. It is a great way to get their fans involved and make them a part of the brand that they have come to love.