One theme we discuss often in this blog is getting noticed in the mail. You can have a great list and great timing but if your artwork or messaging isn’t resonating with your prospects, your direct mail will not be as successful as it could be. Let’s take a closer...

Do you want to learn more about direct mail? Do you need help justifying why to use direct mail? Are you unsure of your direct mail is working? We can help. At Ritter’s, we’ve helped many of our clients execute successful direct mail and multi-channel marketing campaigns that include highly...

How does a company stand out in the overload of holiday mail? Sak’s Fifth Avenue Off 5th sent a direct mailer that was able to stand out in the crowded mailbox so let’s take a closer look. Format: This self mailer had an overall size of 23.75” x 18” and...

Ritter’s Communications is pleased to announce the expansion of our digital press department. We have remodeled our lobby, office area, and digital department to better suit the growing needs of our clients. Some new capabilities include a larger sheet size of 13” x 27”, clear and white toner which can...

100% Black ONLY may appear “charcoal”, simply because it hasn’t been enriched with any other colors. Inks are semi-transparent, therefore 100% Black only will NOT look like a dark black. To get a rich black on press, you must create what is called a “build” or “bump”. This is...

Let’s untangle the mystery between reader spreads and printer spreads so you will know how to set up your next booklet, catalog or magazine. The order in which we see the pages in order from first to last such as a book or magazine is known as a reader’s spread....

Having a consistent marketing theme for a direct mail campaign can help create brand recognition. One recent example is a series of mailers we received from Ram Commercial which supplies a series of trucks for small businesses. The backgrounds and images were similar on the two mailers which helped create...

Listed below are guidelines for preparing your data list to meet USPS standards and personalization guidelines for variable data print: The rule to remember is: when in doubt, give everything its own individual field in the database. • All names and name parts are preferred to be in separate fields as...

When sending out direct mail campaigns, varying the size of your mailer can often lead to better results. Many companies lock into using the same size for each mailer so changing up the size will allow you to measure the responses based on size. Florida Atlantic University (FAU) recently mailed...

About Ritter’s Communications

Learn more about who we are and get to know our team. Established in 1988, Ritter's Communications is a West Palm Beach, Fort Lauderdale and Miami printer offering commercial offset printing, personalization, digital and variable data print, direct mail, digital marketing, mailing services and multi-channel media marketing solutions.