Audi A8 to Make a Play at Super Bowl

Audi of Americas top marketing executive says Audi is planning a Super Bowl commercial that will draw luxury consumers to its flagship vehicle, the Audi A8. WSJ's Lee Hawkins reports.

This transcript has been automatically generated and may not be 100% accurate.

I ... was ... he was chief marketing officer of the Dominica ... he ... did very well liked ... the ... Teteak intestines around the Super Bowl to break with that ... we do I she would use to it ... that's the platform in the medium will use the losses cards with cited by selling a larger million Americans ... about what the guy we have ... OK so this is the first time into that you've been featured in the Super Bowl Street consecutive week ... it's ... a new trend to reach luxury consumer is because the market has been down PC that market coming ... the market is coming back ... you know I think we can look about a ten percent growth next year ... Audi is coming off actually record sales we've been in this market for over forty years ... and we sold a hundred thousand units for the first time last year ... and we expect more growth more sales success and eleven as well the markets up don't do it ... and what about for the Teteak specifically because you did choose that matter to highlight to the world ... in the Super Bowl yet ... writing courses a strategic but ... this model makes sense because this is the flagship model to run the SunAmerica ... of this is the best part ... and this is the strongest country branded American repeal dictates the way to do that ... in terms of a reduction of costs related to the growth from its ... peak the many features that you'd like to highlight and they ... it was a highlight I think from the exterior because of course the car is made ... with will recall the ... Audi Space frame its aluminum which means it's less weight and strong ... because about the car's extremely fuel efficient ... the second thing is on the inside recall MMI such it's it's good touch screen ... the can reach ... any handwriting including mines of subsea a powerful device ... and it's good to spend ... on navigation although stands a good ... thing this first card ... with a running hot spot ... is Google maps hotspot in the car ... we arrived at or any entertainment so of ... it's a powerful powerful rubbish in their unruly the hotspot is now with the requirements or in the top of them I mentioned vehicle ... we think it will become one ... instead ... he cites the Zuckerberg what are you doing ... to help anyone that process to get the sales ... I'm in the first thing we're doing is are increasing the budget ... these wins it is actually increase the budget throughout ... the economic difficulties ... the second thing we do is we do believe in TV ... so we are spending on the Super Bowl We are spending in the NFL ... I the the second thing is ... is of course online if you look at our ... lead mentor process easier as CEO SCM trustee's is working well ... and I were to continue with that ... for The Wall Street Journal I'm Lee Hawkins ...