Wednesday, October 22, 2008

It's Blue Skies and Sunny for Platinum Proximity

Green Lodging News reported almost two weeks ago that the Proximity Hotel in Greensboro had received word that it and its Print Works Bistro had been awarded a LEED Platinum rating by the U.S. Green Building Council (USGBC). The hotel is the first in the United States to reach the Platinum level—a well earned honor and one sure to interest every type of media imaginable for months. Even prior to that announcement, the Proximity Hotel had already received media coverage in publications such as Travel & Leisure, Southern Living, Fortune, Outside, The New York Times and Travel Weekly. The hotel is appealing because it features some highly unique attributes. For example: a solar thermal system on its roof meets 60 percent of the 147-room property's water heating needs. The hotel is also led by a guy who gives a great interview: Dennis Quaintance, the CEO and CDO (Chief Design Officer) of Quaintance-Weaver Restaurants and Hotels, the company that owns the Proximity.

If you would like to see why the media is paying attention, turn to the Weather Channel on Tuesday, October 28 at 7 p.m. The Proximity Hotel will be featured.