Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy.

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our Privacy Policy and User Agreement for details.

5.
2013 Will Be the Tipping Point 40% use their smartphone to “ By 2013, more people will shop browse the web via mobile devices . Gartner ” 32% Canadian population that owns a “ By 2013, there will be more mobile phones shipped smartphone globally than desktop and laptops. ” Mobile Internet Retailer Summit “ The shift from e-commerce to Source: AskingCanadiansTM, Dec 2010, Canadian Consumers m-commerce will reach something of a tipping point by 2015. Gartner ”370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

6.
Mobile Adoption Informational Utility Transactional Start integrate web more Main Stream More for the technology savviesACTIVITIESCONSUMER into their daily lives Transient part of life CORE Research information Use more for info & utility Comfortable and expect to be Interactive content Still reluctant to transact able to transact` online CONSUMER CONCERNS Security & privacy concerns Can live with the security and Declining security & privacy privacy risks relative to the act as barriers concern value 370 King Street West, 5th Floor, Box 4 Toronto, Ontario M5V 1J9

10.
Do consumers shop on tablets the same way they shop on smartphones?370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

11.
Different Behaviour on Tablets• 8% owns a tablet(Source: Pew Research, May 2011, U.S. Consumers) • iPad owns 68% of tablet market share worldwide•The device between the The “ Best browsing PC/laptop & the smartphone experience you ever had. You can see the whole web page and you can manipulate it with your fingers. ” - Steve Jobs370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

24.
Past Webinar Up Next 85% 65% of Canadian consumers research of Canadians look for consumer price online as part of their reviews and recommendations when shopping process. researching products online. Download the Join us for the Canadian Multichannel Canadian Social Shopper Shopper Webinar Webinar ww.tenzing.com/archives-downloads/W008-webinar- 2PM, Wednesday, November 30, 2011 280911.asp370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9