Go 2 Market – marketing principles for business success

Tag Archives: X factor

As most of us aren’t in the entertainment industry selecting staff isn’t quite like the razzle dazzle of TV talent shows. But it’s X factor that sets people apart. Simon Cowell and Rachel Hunter know this, and I believe everyone needs some staff who have that something special.

We’re always going to need a range of staff, and for many jobs the X factor may not be so vital, but when it’s there seize it with both hands. Brining onboard someone a little less conventional, a little more outgoing, a lot more into people can really add to the EQ of your team, company and its reputation.

I’ve had the pleasure of working with some great people, and many didn’t have that X factor but those that did raised the bar for everyone.

Two examples stand out for me. One was a young woman who had a support role. Rocky (Rochelle) was her name, and she was hungry for work, to learn and to live. Her personality was pervasive and her ‘no problem’ attitude was a winner for everyone. She had the X factor plus.

The other example is a forecourt attendant who has motorists wanting to stop to fill up even when the tank isn’t half empty. Tony, was at a smaller Z service station, before the company moved him to one of the larger more high profile sites. They recognised the value he could bring to their brand that no marketing budget could match. Tony’s attitude and positivity welcomed customers time and time again no matter what.

Both of these individuals raised the collective at the organisations they worked for. Don’t get me wrong, they had a great team around them and no star makes a team. But these two are examples of how adding people with the right personality can leverage all the good work that’s done across the rest of the team.

So how to you find these people? When recruiting ask for people with the X factor, look out for them and approach them, ask others in the team for recommendations, keep looking. Also be a little more open minded with the CVs. It’s often easy to recruit someone who can do the job. Recruiting someone who has that something extra can take a bit more effort but it’s so worth it.

Go 2 Market principle: every organisation needs a Rocky or a Tony! Yes, everyone. Simon and Rachel have to find them, and so should you. Make sure you’re open to adding that special someone that will enhance your organisation’s overall performance.