About

About

Thank you for checking out this new project by Nine Thirty-Seven Apparel! Nine Thirty-Seven Apparel is an independent clothing label based in Dayton, Ohio.

We took a while to rethink our approach after our last project, and we've decided to aim less narrowly with regional-themed designs, and instead focus on simply producing cool shirts with either pop-culture, or pure aesthetic appeal.

This new design, put together by artist Robert L. Lynch, is based on the baddest gang in the wasteland: The Tunnel Snakes.

The design features a 4-color screen print with a snake graphic based on the gang's jacket backs, plus rockers with a classic western font reminiscent of traditional biker apparel.

We're keeping things simple this time around, with only one backer reward: A comfy cotton t-shirt.

Tunnel Snakes T-Shirt Specs:

4-Color Screen Print

Available in Unisex/Mens or Ladies cut

6.1-ounce, 100% cotton

Seamless double-needle collar

Double-needle sleeves and hem

Taped neck and shoulders

These shirts will only be available by preorder through this Kickstarter campaign, so crawl out through the fallout and order yours now before they're gone for good!

Risks and challenges

The risks in this project are effectively negligible. Nine Thirty-Seven Apparel's staff have years of experience in the decorated apparel industry, including a successful personal t-shirt Kickstarter project by the brand's founder. The only real risk for this project would be if it failed to reach the project's funding goal, in which case the project simply does not happen and no money is lost.

Using Kickstarter for presales is an ideal way for Nine Thirty-Seven to minimize risks across the board. By limiting production to only what is ordered ahead of time, there is no need to worry about the costs associated with inventory management, and by using Kickstarter as the main transaction platform, there are none of the security concerns involved with operating e-commerce on the brand's site.