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Dentsu Aegis Network held its annual volunteer initiative, One Day for Change, for the fifth consecutive year, on Friday 11th May. In Australia and New Zealand, staff volunteered their time to support more than 40 different charity organisations.

Data-driven marketing agency, Columbus, a Merkle Company, has promoted Mitchell McBeath to National Managing Director. McBeath has been with Columbus for five years, most recently as General Manager of NSW & QLD.

Dentsu Aegis Network today announces that Soap Creative will merge into Isobar Australia, forming a powerhouse agency dedicated to transforming businesses, brands and people’s lives with the creative use of digital.

For the first time ever, AFL spectators will be able to view real-time Telstra Tracker player data via in-stadium LED signage, thanks to the combined efforts of Telstra, Champion Data and Dentsu Aegis Network sports and lifestyle marketing and operations business, MKTG.

Following the launch of Merkle in the Australian market in March, Columbus, a Merkle Company has secured nine new clients in three months including Macquarie University, Event Hospitality & Entertainment Limited and Hi Pages.

The Story Lab, Dentsu Aegis Network’s premium entertainment content business, has appointed Jayde Walker as Group Content Partnerships Director in Melbourne. Leading the Partnerships and Sponsorship team, Jayde’s focus will be on creating ambitious media-led content partnerships that deliver business value for clients.

Out-of-Home specialist agency Posterscope has deployed Liveposter to create excitement and anticipation in the lead up to the Formula 1 2018 Rolex Australian Grand Prix in Melbourne, launching a campaign featuring a dynamic countdown and final results to be displayed across multiple out-of-home sites.

Following the acquisition of leading data-driven customer experience agency Accordant in May 2017, Dentsu Aegis Network today announces that Accordant will be joining the Isobar Group Australia & New Zealand, becoming “Accordant, Linked by Isobar.”

There still seems to be some confusion over what exactly programmatic TV is, but by deconstructing the barriers between linear and IP-delivered, and allowing variants to sit together within the same ecosystem, Australia may well be showing the world just how things should be done.

Digital agency Isobar has partnered with director and producer Dominic Allen to create Carriberrie, a ground-breaking virtual reality (VR) film celebrating the depth and diversity of Indigenous dance, music and song.

To celebrate the upcoming Australian Release of Tomb Raider—starring Alicia Vikander— OMD, Isobar and Roadshow Films invite Australians to take part in Raid The Tomb, where they will walk into Lara Croft’s shoes, solve puzzles and uncover a hidden tomb for their chance to win a Cape Town adventure for two.

Business of Baby has taken out Dentsu Aegis Network’s (DAN) in-house idea incubator competition, Brainbox, winning a $100,000 investment from the Group at the annual Brainbox Pitch Night on Friday night.

Today, Isobar launches Isobar Good - a division of their business dedicated to societal impact work, partnering with organisations to transform their products, services and strategies for a better future.

Google launched the Performance Honours Program in March 2017 to recognise the achievements of the best Performance marketing agencies across Australia and New Zealand. More than 20 companies entered the competition in its inaugural year.

To succeed in an increasingly complex digital economy, it is more vital than ever to be driven by a mindset that is inspired by the future, delivered today. Marketers must ensure their capabilities, solutions, and relationships are data informed and technology enabled in order to deliver better business outcomes.

Following the significant success of VCTV by Vodka Cruiser in 2016, Asahi Premium Beverages, The Story Lab and Vizeum have teamed up again for a second season of their award-winning, category-first and globally recognised Facebook show.

Isaac is a proximity sensor that Lifestyle Marketing Agency, MKTG New Zealand, has been trialing with key clients over the past year, and will be widely available in 2018. The sensor is pegged to significantly reduce the pain points of tracking and measuring the effectiveness of live experience and retail environments.

The Story Lab has launched ‘Make with Mishka’ for Pinnacle Drinks’, featuring a four-day interactive workshop series with supporting content, produced in partnership with media agency Carat and media partner Pedestrian TV.

Isobar is one of Australia’s most recognised and awarded digital agencies. And that’s not by accident. Powering digital transformation has required them to constantly evolve their offering, recruit with intention, mobilise teams with strategic tools and processes and continually experiment with emerging technology.

A new study titled ‘All the Single Ladies' – co-commissioned by 9Honey, Nine’s leading women’s network, and Amplifi, part of the Dentsu Aegis Network – has revealed that 79% of single women don’t believe being single defines them, with many focusing on personal interests over the need to find a life partner.

MKTG today announces its exclusive commercial partnership with the newly launched sports storytelling site, PlayersVoice.com.au, in an agreement that will see the business move into a new territory of sports marketing.

WiTH Collective has appointed M&C Saatchi’s Alex Roper to the newly created role of Group Planning Director, charged with helping the agency stay at the leading edge of ideas, technology and data driven marketing techniques.

iProspect Australia has been awarded Best Content Strategy at the Content Marketing Institute’s 2017 Content Marketing Awards, the world’s largest and longest-running international content marketing awards program.

A year since its emergence into the market, MKTG Australia has unveiled an evolved brand proposition – Making The Moment, Mean More – that offers a unique communication and engagement platform for brands and sport and entertainment partners across Australia.

Dentsu Aegis Network today publishes its Ad Spend Forecasts – June 2017. Based on data received from 59 markets across Asia-Pacific, the Americas, Europe, Middle East and Africa, Dentsu Aegis Network points to a more cautious economic outlook in 2017 than the previous year, with global ad spend growth falling from 4.8% to 3.8% (see Figure 1).

LONDON: As businesses prepare for the biggest shake up in data protection history, driven by the new General Data Protection Regulation (GDPR), Dentsu Aegis Network has announced the appointment of Mark Keddie to the newly created role of Global Data Protection Officer. The appointment comes 12 months before the role is mandated for organisations by the GDPR.

Mamamia, Australia’s most influential women’s website, in partnership with Amnet, programmatic experts for Dentsu Aegis Network, has launched an exclusive strategic planning and programmatic offering in Australia. Dentsu Aegis Network clients now have exclusive access to data and insights that will transform the way brands market to female audiences.

Dentsu Mitchell announces the retirement of Ron Phillips from Dentsu Mitchell after over 12 years’ service on the Victorian Government and Nissan business. For the past 11 years Ron has held the role of Group Client Service Director on the Victorian Government business.

As we approach the halfway mark of the year, CEO of Dentsu Aegis Network Australia and New Zealand Simon Ryan shares his insights into our business strategy; the challenges that we face and the great initiatives we are working on to drive better outcomes for our clients.

Dentsu Aegis Network’s full-service business-to-business (B2B) agency, gyro, officially launched in Australia this week, following the announcement of its merger with Interprise Australia and Band Interprise in February this year.

For the fourth year running, today (Friday 19 May) sees Dentsu Aegis Network hold One Day for Change – an annual initiative in which all staff across the Asia Pacific region stop work to give back to the communities in which they live and work.

Travellers are engaging with Samsonite’s new Virtual Reality (VR) game set in Paris while relaxing in the Sydney Qantas Club Lounge, as part of an activation to promote its new range of suitcases with Curv Technology.

New Zealand power company Meridian, with the help of Barnes, Catmur & Friends Dentsu, has released a series of 15-second online films and audio ads encouraging people to switch to Meridan so they can spend less money on power and more on the things they enjoy.

Carat Australia has today announced the appointment of Andrea Rule to the role of Chief Marketing Officer – the latest in a series of key C-level appointments for the agency in the last 12 months, including CEO Paul Brooks and Chief Data and Experience Officer, Brendon Cropper.

Winter is coming and Jemena is capturing the attention and imaginations of NSW residents with a quirky, creative campaign from BWM Dentsu to assure how Natural Gas makes home comforts ‘Instantly Better’.

iProspect has announced the launch of Consult, a new division designed to offer specialist consultancy on marketing technology, experience and audience activation, while helping clients structure strategies to stay ahead.

Travis Day, National Managing Director of Vizeum, said: “This is a significant time for Vizeum. We’re in a period of strong growth and are entirely focused on developing a high performance culture where pace, mental agility, bold confidence and total participation is key...

This month, a small team of men in bowties (LED bowties no less) and women in heels from Isobar attended the Australian Financial Review gala night to celebrate the Top 50 Most Innovative Companies in Australia.

Friday night was B&T's annual Women in Media Awards and we're very pleased to congratulate Rebecca Tos for taking out the overall Woman of the Year Award, in addition to winning the Marketing category and placing 18th in the Power List, and MKTG's Kylie Green who was the winner in the Mentor category.

Leading Queensland PR agency, Haystac Brisbane, is celebrating a fruitful first half of the year with the addition of a raft of new clients expanding its existing portfolio of both local and national brands.

Isobar and Sensis have launched a new trades and services campaign that emphasises the need for consumers to turn to Yellow Pages Online, profiling the benefits of using the service to solve everyday household and home project needs.

SMG Studio’s new mobile game Thumb Drift, has become the number one racing game in 60 countries and a top five game in dozens of countries including the USA and Australia, reaching 2 million downloads in its first week alone.

Dentsu Aegis Network today announces the acquisition of a majority share in Barnes, Catmur & Friends (BC&F) New Zealand, establishing creative capability for Dentsu Aegis Network in the market to further strengthen the business in New Zealand.