The social graft — "Once every hundred years media changes," boy-coder turned big-thinker Mark Zuckerberg declared today at the Facebook Social Advertising Event in New York City. And it's true. Look back over the last millennia or two, and you'll see that every century, like clockwork, there's been a big change in media.

MySpace and Facebook launch new Advertising products, why Hyper Targeting, Social Ads and rise of the "Fan-Sumer" matter to brands — By Jeremiah Owyang, insight from Charlene Li and Shar VanBoskirk. This is also being cross-posted on the Forrester Marketing Blog. — Executive Summary

The Facebook Blog — Facebook Ads — Today we announced an entirely new advertising solution for Facebook. Right now, we want to make clear what's changing—and what's not—for you. — First of all, what's not changing: — Facebook will always stay clutter-free and clean.

iLike vs. Facebook: The Battle For The Music Artist — Facebook just got a whole lot friendlier for music artists. With the launch of Facebook Ads, it is welcoming bands and musicians to set up their own public Facebook pages where members can sign up as fans. Alas, there will be no standalone Facebook Music service.

Microsoft CIO Stuart Scott is out — Stuart Scott, who joined Microsoft in 2005 as Corporate Vice President and Chief Information Officer, [has left] was ousted from the company, as of November 5 for violating company policies, Microsoft officials said. — According to a statement from a Microsoft spokesperson:

Microsoft Launches Windows Live Services — This new generation of Windows Live services will be available in 36 languages and 59 countries across the world. — Microsoft has officially taken the beta moniker off the next generation of its Windows Live services, which it launched at events in New York and Los Angeles on Nov. 6.

Why Google launched OpenSocial — Today's announcement from Facebook is the reason why Google announced OpenSocial last week. They must have gotten a leak from one of the companies that stood with Facebook, so they knew what was coming. They weren't scared of Facebook's technology, because they didn't respond with technology.

The head of Times Online on tech women, and Google — Yesterday at the Society of Editors conference, Times Online editor Anne Spackman had spoken about how she thinks online news will become more dominated by men because journalists increasingly need technical skills.

Google maps find their way to gas pumps — The Internet giant will join with another firm to give directions at service stations. — Lost drivers soon will be able to Google for help at the pump. — As part of a partnership to be announced today, the online search leader …

Try Again — What a travesty this Android announcement is. A 34-company committee that's going to oversee the development of a currently non-existent suite of open-source mobile applications to run on as-yet-unspecified hardware. I've never seen so much hot air, and honestly I'm kind of shocked that it came out of Google.

Live from New York, it's Founders Club—with M.C. Hammer — "It's been a year of surreal moments for me," Digg CEO Jay Adelson said to me, "and the big one was when I met M.C. Hammer." — The funny thing is, Hammer himself was standing right next to us. I was talking to Adelson …