Philips has come up with this new brand awareness campaign “Mom’s energy” to honor Mom’s daily contribution to their family. This ad video starts with a message “there is no human being on earth, with more energy than a mother”. Philips has created a device to convert Kinetic Energy into electricity which can be stored in small power banks.

This new device was added to Mom’s shoes to store electricity from their daily kinetic activity. Philips ultimately used this energy to light up the maternity wings in hospitals.