Positioning and differentiation strategies.

We are doing the project on Microsoft Sony Network program (M.S.N program)

I need to be able to identify the positioning and differentiation strategies for the product/service.

Part III
Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.
1) Sales promotion - sale prices, discounts, coupons, contests, sweepstakes, tradeshows, etc.
2. Public relations
3. Web site

Solution Preview

An important component in any marketing campaign is to have well established positioning and differentiation strategies for a company's products and services. The brand positioning strategy for MSN states that MSN will provide consumers with innovative Internet software and services so they have a more useful Internet experience. It is built with advanced Microsoft technology that is practical, convenient and enjoyable to consumers. This positioning statement is supported across all customer and internal communications at MSN and is used within their products and marketing. In the business category, MSN positions itself as a new and rapidly changing business, and thus intentionally makes their Internet software and services strategy as broad and flexible. Another key component to their positioning strategy is to be innovative and to help differentiate their offerings from the competition by aligning with the Microsoft image.

Differentiations that are noted in the consumer benefit category are the more useful Internet experience that MSN has to offer. Consumers are enabled to get closer to the people and information that they care about. The time spent online with MSN is more useful and satisfying due to the innovative software and services. MSN ...

Solution Summary

Market positioning and differentiation strategies part II & Part III

We are doing the project on Microsoft Sony Network program (M.S.N program)

I need to be able to identify the positioning and differentiation strategies for the product/service.

Part III
Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.
1) Sales promotion - sale prices, discounts, coupons, contests, sweepstakes, tradeshows, etc.
2. Public relations
3. Web site