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Last week a false advertising lawsuit was filed against Taco Bell alleging that Taco Bell’s filling contains less than 33% beef. Friday, Taco Bell fought back with at least 9 full page ads in major newspapers and a video from the company’s president addressing the lawsuit.

The headline of the ads read “Thank you for suing us. Here’s the truth about our seasoned beef,” and went on to explain the filling is 88% beef and the rest is seasoning and common additives.

The ad is seen as an unusual move, and sends the message that Taco Bell is confident in the facts. And it is anticipated that customers will not be deterred by the lawsuit.