NCAA March Madness on Demand Continues Strong Pace

The first two rounds and four days of the 2010 NCAA Division I Men’s Basketball Championship are in the books, and CBSSports.com, CBS Sports, and the NCAA reported that more than 6 million visitors to NCAA March Madness on Demand video players streamed more than 8.7 million hours of live video and audio, up 35 percent from the 2009 tournament.

NCAA senior vice president for basketball and business strategies Greg Shaheen said:

The first weekend of the NCAA Division I Men’s Basketball Championship featured some tremendous games. As shown by the numbers, more and more NCAA basketball fans are turning to MMOD to ensure that they don’t miss any of the magical moments that occur in any given game of the tournament.

And CBSSports.com senior VP and general manager Jason Kint added:

With four overtime games in the first four days of the tournament, exciting finishes and upset victories have really sparked March Madness on Demand consumption thus far. Our philosophy of distributing this engaging content across the Internet and utilizing the reach of the CBS Interactive network continues to pay off with record-breaking growth.