Most marketers are familiar with a traditional sales funnel where leads filter from the top down, encountering various stages of the funnel before converting
to customers at the end of the sales process. However, with the increasing impact of social selling and social media, a lead can convert at any stage
of the process. As a result, many are beginning to wonder if pay per click (PPC), the more “traditional” of the digital marketing tactics is still
an effective method for generating qualified leads for businesses.
As a specialist in the 4 pillars of digital marketing – search,...

Are you a business owner challenged with finding enough qualified leads for your business? Don’t worry, you are not alone! This is one of the top questions
we get on a regular basis. It’s the classic catch-22; you have a million things to do to support your business and it would be great to solve the ongoing
issue of finding enough people who want to buy your product or service on a regular basis. This blog article will explain the various paid search advertising
tactics that a company can use to start generating leads quicker for their business.
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Shopping cart abandonment
We call Shopping cart abandonment the situation when online shoppers add items to their online shopping cart, but leave before completing
the purchase.
Why are shoppers leaving the shopping cart?
Shopping cart abandonment rates vary on different sites, but many of the top reasons people leave the shopping cart are the same across ecommerce sites.
Here are some of the major reasons why potential buyers abandon their cart:
A significant portion of site visitors who add something to the cart never complete the transaction. Lots visitors of your site...

A great many things occur on the Internet. Cat videos, memes and gifs, oh my! But seriously, we (society as a whole) spend a lot of time in the digital
world.
There are five general areas that make up a very large portion of human activity: work, eat, play, shop and communicate. With the exception of eating,
we do all of these things via the Internet, and the percentages of which we do them online vs. offline are increasing every single day.
We don’t physically eat in the digital world, but food content is a huge component of the online realm (restaurants, recipes, videos, blogs)....

Nowadays,
everyone has a digital footprint. What you search for, where you travel, your
preferred websites and the social channels you use are all traceable. On one
hand, this seems frighteningly similar to an Orwellian existence, but on the
other (less creepy) hand, this offers up AMAZING opportunities for businesses
just like yours. (There’s always a silver lining, right?)
Obviously, we’re not in favor of turning marketers into Big Brother. We are,
however, a fan of gaining invaluable insights into consumers’ online behavior.
Tracking how your target audience ...