Saturday, September 8, 2012

Are you interested in entering the fastest growing retail food
niche? McDonalds, Burger King excel at
ready-2-eat bundled meals. Whole Foods
reported great numbers driven by both fresh ready-2-eat and heat-N-eat prepared
food. P.F. Chang’s sold 100M in
heat-N-eat meal kits within the retail sector during its very first year at
retail. The retail landscape is dynamic
not static. Are your food products
positioned for ongoing success? If so
you must be in the grocerant niche.

Fresh prepared meals and meal components simply make consumers life
simpler. With 50% of Americans over the age of 18 single the opportunity
in this sector is great and growing. In
a report from Canadean (canadean.com) provides a clear view of market
segmentation and key drivers to garner influence with each segment. Here is a sample of the highlights:

Private labels
record the highest penetration in the Meal Kit’s product category, which is
also the least valuable in the Prepared Meals market currently.

Approximately 40% of the value of the US Prepared
Meals market is accounted for by consumers in the Time Rich busy lives
group.

Older Consumers have a 23% share of the total
Prepared Meals market in US. This is a direct result of their sheer numbers,
with the age group accounting for 25% of the total population. Slightly below
average consumption by this age group indicates that it still had potential to
grow.

Time starved consumer that are
single (50% of the population over the
age of 18) continue looking for options within the ready-2-eat and
heat-N-eat fresh and prepared food niche. Are you moving your brand from frozen
to fresh? Are you prepared to move your
fresh product into non-traditional channels?

Outside eyes can deliver top line sales and bottom line profits. Invite
Foodservice Solutions® to complete a grocerant program assessment, brand,
product placement or positioning assistance.
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global
leader in the Grocerant niche visit Facebook.com/Steven Johnson,
Linkedin.com/in/grocerant or twitter.com/grocerant