Juice Mobile signs with Mediaocean

The company's Nectar programmatic direct platform will be integrated into Mediaocean's Prisma.

Juice Mobile has signed a deal that will see the company’s Nectar programmatic direct platform integrated into Mediaocean’s Prisma, an end-to-end tool that aims to automate agency processes throughout the campaign cycle.

The partnership means clients who work with Prisma will now be able to manage Nectar campaigns within the platform’s workflow. For Juice Mobile the deal means greater reach for publishers like Postmedia and The Weather Network, which are plugged into the Nectar platform.

“The majority of tier one agencies work with Mediaocean in some capacity,” says Neil Sweeney, president and CEO of Juice Mobile. “As a company we were looking to scale and grow internationally, which is a difficult challenge for any small company. I wanted to work with a partner that would help expose the product and also provide value to them as a partner. That made the list pretty short, very quickly.”

Sweeney says there will be no extra costs to clients of Nectar or Mediaocean’s Prisma as a result of the partnership.