Fun in exchange for personal data

Sensible Data by Martin Hertig is an installation that asks what personal data is worth to you. Using a photo of you and an email, it gives you a self-portrait sketch and guess at your mood, age, gender, and beauty based on your words. In the last step, the user presses a button for a nice stamp. There’s a catch though.

This project allowed me to explore the issues of ‘confidence’ surrounding data collection systems: fun in exchange for personal data. After having completed the playful process, the user receives also an email from the installation, sending him all the data of a previous user (fingerprint, photo and email) that matches based on an absurd criteria (The amount of lines of the portrait).