You may have heard the term “ROI” or “Return On Investment” which has been used a lot in business over the years but today I’m going to talk about another return- “ROR” and the new book out about it called Return on Relationship.

Here’s a little more about the book from the back cover:

Social Media drives engagement, engagement drives loyalty, and loyalty correlates directly to increased sales. Is your company currently focused on gaining brand advocates and building its social media credibility? Do you question whether or not using Facebook, Twitter, or blogs is a worthwhile investment of your time and resources? In Return on Relationship, Ted Rubin and Kathryn Rose present real world, practical ideas that will help businesses maximize their potential through using community-focused tools on the Internet. You’ll discover why ‘That’s the way it’s always been done’ will leave you without any customers. In this book you will also discover:

How to Maximize your potential by using the right community- focused tools on the Internet

The importance of moving from convince and convert to converse and convert

What main problems will keep you from seeing dramatic results

How building engaged and responsive communities around your brand will signiﬁcantly impact your bottom line

Whether your business is just starting out or if you’ve been a leader in your ﬁeld for years, in Return on Relationship, Ted Rubin and Kathryn Rose give you a guided tour to taking your company to the next level.

***

The book is available for sale on Amazon {find it here}. I am excited to read the book because Ted, one of the authors, is one of my bosses at Collective Bias. I’m so blessed to learn from him and watch him develop relationships using Social Media. It’s amazing to me that he has 100,000+ followers and has built relationships with so many of them. He truly practices ROR in his daily life and knows what he is talking about when it comes to marketing and social media.

About the Authors:

Ted Rubin knows what he’s talking about when it comes to Marketing and Social Media. He has been the Chief Marketing Officer of ELF cosmetics and Open Sky and is currently the Chief Social Marketing Officer of Collective Bias. Collective Bias is a content marketing company that weaves organic social content into real-life stories for brands and retailers. Ted is the #1 followed Chief Marketing Officer on Twitter. Follow him at @TedRubin and follow his hashtag #RonR.

Kathryn Rose is an award-winning, best-selling author, speaker and social media strategist and trainer with clients ranging from multi-million dollar corporations, to small business owners and entrepreneurs. Kathryn has a 20+ year career in sales and marketing that includes successful track record of using a collaborative mindset to increase sales. Follow Kathryn on Twitter at @katkrose.

Sinisa and I have spent the past couple days trying out a new iPhone app for a location-based interest network called Evzdrop. Evzdrop lets people stay connected to what’s happening at places in real time. The free mobile app and Web platform allow users to “evzdrop” to get an inside look at any place they’re interested in through the people who are present and posting about what’s going on at any given moment.

Here’s what makes Evzdrop different from other location-based networks:

Evzdrop lets users “listen in” from nearby or afar. Was the referee correct on that controversial call? Use Evzdrop to see what people at the game have to say. How does the band sound from the front row? Check out the comments and photos on Evzdrop, either via the mobile app or Web platform. Thinking about visiting a certain bar on your business trip next month? See what people at the venue right now are saying about their experience on Evzdrop.

Evzdrop gives consumers a voice. Even if you have 10,000 Twitter followers, chances are they are only interested in a small portion of your tweets because the content can vary so widely. Evzdrop gives people a large network with a targeted following by providing them a microphone through which to broadcast their experience at that point in time. The platform allows you to be heard where and when it matters most: in the moment

Evzdrop’s geo-fencing technology allows users to Drop anonymously while still maintaining credibility. Mobile users often want to be heard but don’t necessarily want to be found, and Evzdrop’s Stealth mode lets users contribute while still protecting individual privacy. By design, all Drops are location-verified, but consumers are able to use the Stealth function to post anonymously if they choose, and location makes their insights valid.

Evzdrop allows consumers to influence change. When a user Drops, it sends a ripple effect through the app, reaching other users who are tuned in to Radar or that particular place. Evzdrop’s common connection – location – means that users are able to reach a constantly changing set of people who share similar interests. But consumers aren’t the only people listening; businesses are too. In many ways, Evzdrop serves as a digital comment box that’s open to the public.

Evzdrop brings focus and relevance to the overwhelming amount of content being created on social media. Evzdrop employs the interest graph as the thread that ties its network together, letting you listen in to the places you care about. The app provides a collective snapshot of a location at any given time and opens up a lens of insight well beyond one’s social network.

We’ve been asked to use the app as we go about the week so we can give my readers and followers and the members of the Chicago Blogger Network a peek into the lives of a busy mom and dad on the go. You can follow us as we “drop” our locations around the suburbs of Chicago by following us on Twitter. My handle is @aliciamarie112 and Sinisa’s is @DADofJAKEnLUKE :)

We will be back this weekend with a full review of the app and the network!

(Disclosure: I am being compensated for being an Evzdrop Ambassador for the week.)

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Alicia Marie is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com.