My Story

Passion. Experience. Diligence.

I am the Classical Music Program Director at SiriusXM. I have produced special artist-based programming for SiriusXM, National Public Radio (NPR), Virtuoso Voices and supervised music and news programming at Pubic Radio Stations in California, Texas, Michigan, Louisiana, and North Carolina.

While at SiriusXM, I have produced new, exclusive programming with Gustavo Dudamel and the Los Angeles Philharmonic, Yannick Nezet-Seguin and the Philadelphia Orchestra; Yo-Yo Ma, Gil Shaham, Hilary Hahn, Alan Gilbert, Lang Lang, Jonathan Biss, Robert Spano, Valery Gergiev, Leonard Slatkin, The Canadian Brass, Jennifer Higdon, John Luther Adams, the Kronos Quartet and the Imani Winds. Our new series, "Living American," presents compositions by living American composers (including recent Immigrant-Citizens).

I’ve done 500 plus interviews with some of the biggest and most influential artists, rising stars and other creative artists just starting out on their careers.

The first 100 or so interviews were horrible.

I was horrible.

Gradually, I found my way.

I learned from highly capable performers, conductors and composers who knew what they were doing. They also had the gift to know how to tell their stories in interesting, engaging and memorable ways.

I also observed equally talented performers who missed out on important opportunities by not having a clear conception of how to make a strong statement about what they were doing, and more importantly, why what they were doing was important. Is that you?

In that process, I learned how to guide artists in how to best tell their stories and bring them closer to achieving their creative and professional goals.

The days of long bios devoted to where an artist has performed, the awards they’ve received and their glowing reviews are mostly over.

In 2017 and beyond, your audience, and the media at large, want something more: something they can relate to in their own everyday lives.

Together, we will develop ways for you to create new awareness and excitement for your new recording project, important recitals, funding for a key project and almost any other avenue to advance your career and increase your visibility.

One last thing about me, and what sets me apart. This is not public relations. This is personal artist relations. I am not a firm with 30 - 50 clients; they do a fine job. I prefer a smaller circle so I can work one on one with you and with the people who are in a position to enhance your career. That’s the other meaning of what I'm thinking when I say “All Art is Personal.”