Surrey production company Mediastation reveals involvement in American Airlines rebrand

Surrey production company Mediastation has described the opportunity to work on American Airlines international as ‘exciting’ having produced imagery for the communications activity around the project.

Alice Curry, managing director of American Airlines advertising, promotions and production marketing explained that Mediastation was hired to ‘bolster’ the company’s creative resources having initially worked with the development of a product for the airline industry called ‘Digital Aerospace’.

The product allowed for the creating of photo realistic images of exteriors and interiors that could be used across marketing activity as well as video and interactive channels. Both American Airlines and SouthWest Airlines contacted the agency in response to a direct email promoting the service.

"This was the launch of the new American brand. The CGI material for our flagship aircraft formed the basis of our online brand reveal. It was therefore important that we used the best creative team we could find, wherever they happened to be based. The end result gives me goose bumps every time I watch it,” said Curry.

Doug Fidler, chief creative officer for Mediastation, commented: "We're working with some of the most respected and high profile brands in the world today but we still felt very excited to be involved with the rebrand of such an iconic brand as American Airlines. We're delighted that they're so happy with the end result."

Get the Newsletter

Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze and producers Harvey Weinstein and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.