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Cambridge, Cambs, United Kingdom, 2007/11/12 - Dechema has appointed Phoenix MarCom of Cambridge, UK, as its media and PR agency to promote the organisation’s Int'l exhibitions to companies in the UK and Ireland. Phoenix will also provide UK and Irish based exhibitors with marketing service.

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DECHEMA has recently started marketing ACHEMA 2009, the organisation’s flagship exhibition and congress, which attracts about 4000 global exhibitors and up to 200,000 customers from the chemical processing industry to the Frankfurt Messe exhibition centre every third year during May.

Mike Day, UK and Ireland representative for ACHEMA, said: “This appointment demonstrates our commitment to build on the greater than 10 percent growth in the number of international exhibitors that were seen at ACHEMA between the 2003 and 2006 events. Our decision comes at a time when other international and national shows are suffering declines in exhibitor and visitor numbers”.
“We chose Phoenix MarCom to support our sales process because of the company’s proven track record with high tech companies, especially in the laboratory and analytical sector, which was the largest British exhibition group at ACHEMA. We look forward to working with Phoenix to increase the number of UK companies exhibiting in 2009 and thereafter, and to maximise the benefit from the investment made in the show by both existing and new exhibitors”.
Phoenix MarCom’s managing director Paul Carter, commented: “I’ve personally been marketing and managing international exhibitions for more than thirty years and to me one of the greatest exhibitions in any sector is ACHEMA. ACHEMA events put on a show in the best possible way. There is no doubt that ACHEMA 2009 will provide UK manufacturers and purchasers with a productive environment in which they can come together to learn more about innovative solutions”.
“Our aim is to ensure the ACHEMA event maintains its excellent reputation as the leading industry event in Europe. These days you don’t attract 200,000 industry professionals from 100 different countries around the globe unless you are offering them the chance to see innovative technology solutions and meet with experts in every engineering discipline”.
“For the past decade Phoenix MarCom has organised custom built stands at the Frankfurt event for a number of UK companies. All those clients have benefited from our total management approach to event organisation. We are looking forward to helping other UK and Irish organisations to make the most of their presence at this huge event”.

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