When comparing the two travel based texts, the different ways in which each text expresses their key ideas and perspectives thorough language and presentation is critical as to how well they appeal to their targeted audiences.

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Introduction

English Language Controlled Assessment The travel industry in recent years has become an extremely lucrative and competitive market, with each travel operator having to try to promote their service in order to beat numerous forms of competition. Also, with the current financial climate, consumers are looking for the best value travel operators, so that they can still enjoy luxury outings, but will also seek the best deals possible to save money. Consequently, companies try to advertise their services in a variety of ways, to show the consumer why they provide the best value for money in relation to the quality of their services. When comparing the two travel based texts, the different ways in which each text expresses their key ideas and perspectives thorough language and presentation is critical as to how well they appeal to their targeted audiences. The purpose, audience and type of each text are very different, causing a significant impact on how they convey their ideas and perspectives. The purpose of the Rail Information leaflet is to promote and inform the reader about off peak train tickets, as discounted prices will result in an increase in sales during off peak times. The purpose of the article from Coach and Bus Week Magazine differs considerably, and it primarily tries to outline the problems of coach travel in terms of the quality of the hotels supplied ...read more.

Middle

Similarly, the Rail Information leaflet is also structured in a way which allows the reader to understand the purpose of the text, such as the organisation of each attraction under separate subheadings, as each category represents a day out, such as a family visiting Battle Abbey to explore the Battle of Hastings. However, due to a completely different audience and purpose, there are also numerous differences in the ways in which the ideas are communicated. Unlike the magazine article, there is repetition of the discounts available, constantly reminding the audience that these train tickets are discounts, and they will they be saving money, such as the deal '2FOR1' being repeated 3 times in the London section of the leaflet. Furthermore, presentational devices are also critical in the leaflet in showing the key idea of saving money. From looking how the ideas and perspectives are communicated, it can be seen that the magazine article mainly uses intelligent structure and language to portray the key theme whereas the leaflet uses a combination of devices. Presentational devices are used mainly in the Rail Information Leaflet and minimally in the Coach and Bus Week article to communicate the key ideas to the audiences. There are numerous presentational devices employed within the Rail Information Leaflet to appeal to the audience, and is helpful in enhancing the meaning of the leaflet. ...read more.

Conclusion

For example, the coach and Bus week article includes phrases like: 'we are able to afford several holidays', which relates to that audience as he is suggesting that people reading the article are likely to have a fair amount of loose money they will be able to invest, showing how he is giving consumer power, and so making his article audience specific. Similarly, the Rail Information leaflet also includes language which appeals to the people likely to be reading, but in a more subtle way, as the phrase: 'just a short train ride away' will be well suited to families who do not have too much time on their hands. Other language features in the leaflet include the use of active verbs like 'Discover', which helps to sell the attraction by presenting the experience as an exciting prospect. On the other hand, the magazine article does not need to promote or advertise anything, and includes different devices such as puns, which is shown in the title: Where are we going', which has a literal translation, or can also refer to where the coach industry is heading in the future. In conclusion, both texts are very effective in the way they communicate their ideas and perspectives to the audience, with the key messages clearly being portrayed. However, I think the magazine article is slightly more effective as the idea of the train tickets being a value for money is advertised ...read more.

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This is a very well written and logically structured essay. The language of comparison is used effectively throughout and the writer has logically structured their argument to make a convincing essay.
This essay is very detailed and shows an understanding of purpose, audience and genre.
However more quotes are needed to support statements and more technical terminology is needed when discussing language features.

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