Abercrombie Says It Sees the Light

As Loss Widens, Retailer Points to a Range of Changes

Abercrombie & Fitch Co. is turning up the lights—and hopefully the sales—at its Hollister apparel chain.

By getting rid of the trademark storefront shutters at some of its Hollister stores, a traditionally dark and heavily scented chain, Abercrombie aims to convey its willingness to experiment and listen to customers.