Eng
“I surely can't say if it's a copycat or a coincidence but this blank edition of a daily newspaper is clearly something that has been done before. The problem is that Al Nahar just won a Cannes Lions Grand-Prix for this not so new idea. I can understand that the context matters and also the way it's crafted, but is it worth the supreme distinction? Be the judge! I would love to hear your comments on this.”

What happend with this Festival?
Wooh I thought that this resource had only seen him in this iconic Peruvian campaign remembered by several creatives: https://www.youtube.com/watch?v=osL-D2ZYK8E (“Fight against violence” – Bocón – Agencia Causa – 2011)
This proves once again that there is no creative requirement on the part of the Cannes jury, where creativity is supposed to be rewarded (something new, innovative, innovative). If practitioners are required at the time of applying for an agency to present a portfolio with ideas that have never been seen before, new, innovative, innovative, that do not use repetitive resources, why do not the same apply to large agencies? ?

What’s more disgusting is that it was made by a guy from Perú (The original “El Bocon” idea is from Perú) who just took old peruvian ideas and sold them as new in Dubai. Also, this guy came from the agency CIRCUS, that is well known for constantly stealing other people’s work!

It was done by An-Anhar itself in the 70’s. The idea is not the paper to be blank, that’s not even an idea, the idea is to have people writing on it. The team should have had a different name and no one would have flinched. Just look at the case study guys.