Teens in Horror Movie Make the Stupidest Decisions in Amusing Geico Ad

'It's what you do,' says new campaign

Geico introduces its latest advertising theme, "It's what you do," in this amusing horror-movie sendup from The Martin Agency that breaks just in time for Halloween.

Much like the insurer's "Did you know?” commercials, and the ads featuring Maxwell the pig and Caleb the hump-day camel, "It's what you do" espouses the wisdom of switching to Geico in order to save money. Some other things people do aren't nearly so clever.

For example, teens in scary films are famous for making bad choices that significantly increase their peril. That's just "what they do." Here, a bunch of numbskulls on the run from a murderous maniac look for a hiding place—and consider an attic, a basement, a spooky running car and a garage crammed full of chainsaws.

When one girl suggests hightailing it to the cemetery, that actually seems like a smart idea, because this clueless crew will probably wind up dead anyway.