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Between Two Ferns

Barack Obama made a content marketing slam dunk this week when his interview on “Between Two Ferns” went viral. Hosted by Zack Galifianakis, the satirical Internet talk show featured on the website Funny or Die has become increasingly popular among young adults. The periodic program consists of humorous, albeit painfully awkward, interviews between Galifianakis and a variety of Hollywood celebs ranging from Toby McGuire to Sally Fields. While a far cry from the typical media outlets for the President of the United States, the humorous six-minute interview proved to be a strategic success. Not only did Obama get to flex his funny bone, but he also drove home the importance of one of his biggest agenda items. (more…)