Advances in technology have changed our lives, changed the way we live and changed the way we do business. Today the digital world is a significant part of our daily lives. To exclude it from any communications strategy would be wrong.

Digital advertising is going from strength to strength for the simple reason that it is more measurable, interactive, customisable and trackable - you can find out how many people saw it, clicked on it and where they are located. The options are numerous - banners, tiles, skyscrapers, video ads, lay overs, pop unders, pop ups or viral. Finding the right one for your marketing campaign is vital. Each has a place.

To make an impact, creativity is the name of the game. Web users are swamped with advertising; those advertisements that are relevant and eye-catching stand out.

Aberdeen-based Innes Associates can help you target the right digital medium for your organisation and design and place an advertisement to help your organisation stand out from the crowd.