Yo-Yo Ma's Silk Road Project

RDA created the identity program for cellist Yo-Yo Ma's Silk Road Project. Started in 1999, the Project has grown into a global program of concert tours, exhibitions, symposia and grants for musicians, composers and scholars. Its central mission has been to explore and continue a long history of transcultural inspiration in every field of human activity. In Yo-Yo Ma's words, “Every time I open a newspaper, I am reminded that we live in a world where we can no longer afford not to know our neighbors.”