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This hands-on session will give you a feel for strategy in actionApril 21, 201511:30 AM - 1:00 PM

Welcome to the PRSA Northeast Wisconsin chapter

As an extension of the Public Relations Society of America, our vision is to develop PRSA Northeast Wisconsin as the organization to unify, strengthen and advance the profession of public relations within the eight-county area surrounding Lake Winnebago and the bay of Green Bay. We hope you use our chapter events and programs as a key resource in your professional development.

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New Member Spotlight

Larry Garrion

Where do you work? What is the role in your company?

I am a Guild unit film publicist, and a member of Local 600, which is part of IATSE. As such, I work on the location of film and television projects to organize, develop and implement publicity plans and materials for the project's theatrical release or air date.

Please share some of your education/employment background.

I studied communications and history at Oklahoma State University and Cal-St.-Fullerton, receiving a BS in Radio/TV/Film. I began my career as a television and print journalist before transitioning into public relations in Orange County, CA. Eventually I landed in the entertainment industry, working for various studios and PR agencies before becoming an independent practitioner.

Describe your typical day.

The most enjoyable aspect of my occupation is that the workdays can vary a great deal. One day I might be hosting a media set visit from "Entertainment Tonight," the next day organizing a special magazine photo shoot or writing a press release, and the next conducting my own "behind-the-scenes" interviews with cast and filmmakers for the EPK and DVD release. The locations, crew and subject matter are different with each project, which keeps things fresh and interesting.

What do you hope to get out of PRSA?

A chance to learn more about what other public relations practitioners are doing, stay abreast of new technologies and practices, and perhaps get to know some of the PR professionals in my new geographical homebase.