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buyer’s journey

At its most basic, a landing page is any page where you send your website visitors so that you can offer them something in return for information. At its best, a landing page is a standalone page that will create a positive impression of your company, build trust between you and the visitor, and increase …

Landing Page is a term that you hear fairly often in discussions about websites and marketing techniques. There’s a very good reason for that-landing pages can be some of the most valuable assets in your digital toolkit. But exactly what they are and why you need them is more vague. A landing page is a web …