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If your team is like mine, then it’s made up of colleagues who are spread across the U.S., and in some cases, the world. As companies grow and remote workers increase in number, it can become more difficult for an

Virtual reality has become the new darling of content, but why are some brands getting it wrong? The answer: Many marketers don’t know what makes effective branded content and what doesn’t. Many are stuck in a 2D mindset, instead of

How VR and AR will Change Content Marketing
In the early days of Google search, requesting information about any given topic would yield whatever contained just the keywords. When this was abused, new algorithms helped to further define context, punished

Virtual reality has become the new darling of content, but why are some brands getting it wrong? The answer: Many marketers don’t know what makes effective branded content and what doesn’t. Many are stuck in a 2D mindset, instead of

Immersive technology enables us to merge the physical and virtual worlds (and vice versa). Mixed realities are changing the way we shop, interact on social media and, most importantly, how we tell stories. The different realities–VR, AR, MR, and now

Augmented Reality has just become the most important trend in marketing. Apple just announced the launch of their new iPhoneX, iPhone 8, iPhone 8 Plus, which include the start of an augmented reality future for everyone. Live from the Steve

V-commerce, the buying and selling of products and services in virtual and augmented reality, is finally becoming a practical reality.
According to a study from Ericsson ConsumerLab, shopping is the top service smartphone users want from VR. The report found that

Augmented reality (AR) technology has been around for years, but 2017 will be the year that AR finally takes off. AR is a technology that layers digital elements or information onto the user’s view of the real world (think Pokemon

Chances are, you are likely reading and/or found this article via social media, but not everyone is familiar with VR and AR, so let us define those before we move forward. There are other technical bits and terms that are

Virtual Reality has certainly captured the attention of Hollywood. It has been the plot of many major motion pictures, from The Lawnmower Man, Johnny Mnemonic, The Matrix Trilogy, and Ready Player One.
However, producing a major motion picture entirely in