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Playmates Toys Partners With Bravado on New Line of Collectible Memorabilia to Feature King of Pop, Michael Jackson

COSTA MESA, CA--(Marketwire - January 4, 2010) - Bravado, the world's leading global music
merchandising company, has completed an agreement with Playmates Toys
whereby they will create a signature line of figures and dolls for the most
successful entertainer of all time, Michael Jackson.

"We are delighted to expand our successful line of Michael Jackson
collectible memorabilia by working with Lou and his innovative team at
Playmates Toys," stated Tom Bennett, Chief Executive Officer of Bravado.
"This new line truly celebrates Michael's unmistakable style and
irreplaceable talent. Bringing in Playmates as a licensee only further
cements Michael's retail visibility and helps commemorate and preserve the
legacy that is Michael Jackson."

"Michael Jackson as a global icon leaves a legacy in music, dance and
fashion that remains unrivaled," added Lou Novak, President of Playmates
Toys. "We will honor his talent and his art expression by delivering a
spectacular, highly detailed product line to inspire fans, collectors and
new found enthusiasts."

Michael's incomparable style comes to life as Playmates rolls out an
authentic collection replicating iconic images with cool "Michael" dance
poses, music and embellished fashions. First wave will launch in 2010.

About Playmates Toys

For over 40 years, Playmates Toys is among the most well respected and
innovative marketing and distribution companies in the global toy industry
with a proven history in the creation of innovative and imaginative
products as well as the development and management of profitable, long-term
brand franchises. Key brands include TEENAGE MUTANT NINJA TURTLES, STAR
TREK, SIMPSONS, KING KONG, TOMB RAIDERS, DICK TRACY, EXOSQUAD, NANO PALS,
iCARLY, DISNEY PRINCESS, DISNEY FAIRIES, BABY SO BEAUTIFUL, WATERBABIES and
the AMAZING family of intelligent dolls. From its offices in Hong Kong and
California, Playmates designs, develops, markets and distributes its
products in over 60 countries worldwide. For more information, visit
http://www.playmatestoys.com Playmates Toys Inc. (HKSE: 0869)

About Bravado

Bravado, the only global, 360° full service merchandise company, develops
and markets high-quality licensed merchandise to a world-wide audience. The
company works closely with new & established entertainment clients,
creating innovative products carefully tailored to each artist or brand.
Product is sold on live tours, via selected retail outlets and through
web-based stores. Bravado also licenses rights to an extensive network of
third party licensees around the world. The company maintains offices in
London, Los Angeles, New York, Berlin, Paris, Tokyo and Sydney. In addition
to Michael Jackson, Bravado artists include The Rolling Stones, Paul
McCartney, Kanye West, Beyonce, No Doubt, Nickelback, Lady Gaga, Katy
Perry, Elton John, Guns 'N Roses, Metallica, Led Zeppelin, Green Day and
The Killers, among many others.