Serving 110 airports as geographically diverse as Kahului Airport in Maui, Hawaii, Love Field in Dallas and Charles De Gaulle Airport in France, GO boasts a fleet of 3,765 vehicles, carrying almost 29 million passengers annually.

The local companies, each of which formerly operated under a separate name, are currently converting their vans, motor coaches and sedans to a uniform green and white GO identity.

A key component of the new company's business model is a central, Web-based reservation system, www.goairportshuttle.com, which also launches today. Through it, customers can conveniently visit one Web site (www.goairportshuttle.com) to book transportation to and from both departure and destination airports, or they can call one phone number 877-544-4646.

"The GO concept responds to a growing demand in the market for a single-source ground transportation company," says John McCarthy, newly-elected president of GO Airport Shuttle and president of Continental Air Transport in Chicago, which operates the newly named GO Airport Express.

"Corporate travel managers, convention managers and travel companies tell us they want to do business with one supplier, one phone number and one billing system," he explains. "We believe that individual travelers also will appreciate the opportunity to have a single, safe, reliable source for airport transportation, regardless of destination. In addition, they'll now be able to accumulate frequent rider points on their ground transportation as they do for other travel-related expenses."

The company's next largest competitor serves 19 airports - all in the United States. GO Airport Shuttle, organized as a closely held corporation, is owned and operated by a core group of the local operating companies that is licensing the use of the GO identity and reservation system to the others. All local operators are required to adhere to the same set of operating standards.

The new company is an outgrowth of GroundNet, an association of airport transportation companies that traces its origins to a 1993 meeting in Los Angeles attended by six airport shuttle companies from the United States and Europe, according to Paul Seeger, executive director of GroundNet and president of GO Prime Time Shuttle of Connecticut.

While positioning itself as a global company, the local operators that comprise GO Airport Shuttle will remain independently owned and managed.

"Local ownership gives customers the assurance they will receive the same high level of customer service in every location," says Seeger. "When you go with GO, the boss is always nearby to make sure the passenger experience is comfortable, affordable and on time."

GO Airport Shuttle provides shared-ride transportation service to and from 110 airports around the world. Reservations can be made online at www.goairportshuttle.com or by calling 877-544-GOGO (4646).