Kim Brink, NASCAR's vice president of marketing, at Michigan International Speedway in Brooklyn, Mich. 'If you get people out to the track, that's usually where you hook them,' she says.

Written by

Frank Witsil
Detroit Free Press Business Writer

Fresh from the Pure Michigan 400 race last month and just before flying back to her NASCAR offices in Charlotte, N.C., Kim Brink took a moment to talk about the future of racing - especially in a state where cars are a way of life.

Brink, a Michigan native who still has a home in Northville, is a driving force behind NASCAR's marketing and one of the few women to reach the executive ranks in the family-owned sports venture.

Her aim is to attract new NASCAR fans without losing the ones the sport already has. ...