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or maybe I'm the only idiot that didn't understand that SB was Santa Barbara CA

Well, this is a forum devoted exclusively to "Bimmerfest: Santa Barbara". If you check out most posts.... a lot are trying to get local information (hotels, carwashes, nightlife, etc.) and almost everyone just refer to it as "SB"

This is the internet, nobody spells anything! AFAIK... WTF?? But that's just IMHO, YMMV!