Put a Human Face on Your Organization

Choosing the right messenger is critical to storytelling success. The Humane Society made its CEO, Wayne Pacelle, the main messenger on the nonprofit’s blog, giving the organization a relatable human face.

In addition to using the CEO as the face of the blog, the Humane Society also nailed the basics of engagement-oriented blogging: Pacelle posted fresh content on the blog every week. Each post included numerous links to relevant, helpful resources and sites, which helped establish the Humane Society as a reliable source of useful information. Blog posts were easy to share, because they included a “subscribe” button at the top of each post and social media sharing buttons at the bottom. It was easy to support the cause with a click on a “donate” button at the top of every post.