Client

Oscar

Our role

Campaign, Identity, Strategy

Positioning, branding, launch and 2nd year refresh

Oscar's approach to healthcare is disruptive in its simplicity. Our challenge was to develop positioning that sidestepped the baggage of the healthcare industry, along with two phases of creative that won over consumers who had grown jaded by the category.

The look and tone of the launch work immediately signaled that Oscar was a different kind of insurance company, and led to an overwhelming response from target consumers.

Oscar is now a massively successful insurance company valued at almost $3 billion.