The advert is designed to show what can happen when women consume too much alcohol during a night out, especially in the run-up to Christmas.

It has been produced by The Portman Group, the body funded by the drinks industry to promote sensible consumption of alcohol.

The "Jekyll and Hyde" advert features a young woman sitting at her desk, dressed in a smart suit.

It then switches to her on an evening out, where she gets drunk, vomits in the toilets of a nightclub and ends up in the gutter holding on to one of her friends.

Jean Coussins, chief executive of The Portman Group, said: "The facts speak for themselves: among young women aged 16 to 24, the proportion drinking more than 35 units per week has more than tripled over the past 15 years, rising from 3% to 10%.

"Alcohol affects your judgment. You might go out as the sensible Ms Jeykll but quickly turn into the infamous Ms Hyde after a heavy drinking session.

"Like the young woman in our advert, you could end up in the gutter making a show of yourself and putting yourself, and others, at risk."