WAX launches Calgary’s newest community located Northwest of Normal.

University District, Calgary’s latest innovative residential and commercial development is reimagining what a community should be. It’s what inspired our campaign platform, Northwest of Normal.

The campaign utilized everything from print and transit ads to a social and online component to help get the word out. And the word certainly did get out as people flocked to University District’s Discovery Centre on its Grand Opening weekend, March 11 & 12, far exceeding its expected attendance.

Congratulations to our friends at University District for their early success. We look forward to travelling even further Northwest of Normal with them in the future.