Fiat to launch 7 new cars in next 24 months

This is a discussion on Fiat to launch 7 new cars in next 24 months within The Indian Car Scene, part of the BHP India category; Originally Posted by BlackPearl
may I know why not?? Fiat is one of the most prestigious companies in Europe and ...

may I know why not?? Fiat is one of the most prestigious companies in Europe and has won the coveted Eurpean car of the year award more than any other company. Then what is wrong with Fiat for which somebody wont pay 9-10 lacs?

I agree that Fiat is doing great in Europe now. It has won the most no of "European Car of the year" awards, no doubt.

But what is its image in India? Fiat has done so much to tarnish its image here that it actually needs no competitor to bad mouth it. I really doubt if people will be willing to put in their hard earned million rupees into the Fiat basket, no matter how good the car is. I have read certain rave reviews of Linea and I was hoping that Fiat would price it competitively, but TOI thinks otherwise. But, as Finney says, it is TOI.

Well, I have put in half million in Palio 1.6 sport. I am happy with the way it has been serviced till date and I found this to be very very much reliable.

So what next comes to my mind is why not a million on Fiat in next 2 years?

You would. But how many others will put in their hard earned million on Fiat brand? Come to think of it, Fiat does not enjoy such a great brand equity in India as the Hondas and Toyotas.

I am unable to understand Fiat's strategy here. On one hand, it is trying to project Palio as a bread and butter car (if you were to call it like that, going by the sales figures). It indeed is a good strategy to bring in the 1.3 JTD, which is long due. But on the other hand, it is trying to convince people that it is a niche brand. (500 for 10-12 lakhs, Bravo for 12-14 lakhs). Is this not sending a confusing signal to people? Is Fiat trying to put its two feet in two ends of the spectrum?

If you look at it, even Yamaha is doing something similar with all those 125cc machines trying to lug around alongside those R1s. No wonder these two companies have found synergies in the motobike space

Wow, I thought Fiat was dead.
12 and 15 lakhs look pretty pricey. Do you think the market is willing to pay that much for the same brand that made the Bombay taxis.
Not saying they are bad cars, but I just donít see people paying six figures for a Fiat.
I hope the Grande Punto comes sooner, itís a neat car.

what ?? palio will have swift's diesel engine and it will be priced @ 4.5 lakhs only ?

guys i cant belive on my eyes plz confirm

PLease remeber when a paper quotes the price of the car (to be launched/still unconfirmed from the company)it is generally the "price of the base car"
no insurnace ,registration and sometimes even octroi not included.
Add to that the fact that that would be the base model too
so i expect the car to be priced maybe slightly less than the diesl SWIFT
(maybe 5.-5.25 Lacks and that too its base model!)