Category Archives: SEO

So I’m currently running an experiment on a student job site called JobDoggy.com. Initially the site had only been a place where we had a few articles and then a search box that led off to another job board site. We implemented a job board API, kept the articles, redesigned the site and relaunched. At first I saw some positive … Continue reading →

I’m going to put this link right here. This is part of some research I’m conducting. Just a little personal research about indexation through social media channels, along side another experiment about nofollow links.

I’ve been thinking a lot about pagination and how to navigate the rel=”next/prev” and canonical tags. I wrote a fairly detailed article about how I think rel=next, rel=prev and canonical tags should be implemented over on the Ironworks blog. I wanted to re-iterate some of the basic points that article attempts to address here in my own blog. Do not … Continue reading →

Often times the best way to diagnose an SEO-related problem with your site is view the site as a search engine would see it. Today I’m going give you a few tips that will help you do just that. Shall we? Step 1 – Download the Firefox browser, if you haven’t already I can’t begin to tell you all the … Continue reading →

I believe it to be common knowledge that search engines would want to place a lower emphasis on links or content located in a repeating nav bar or especially a footer. Greater emphasis is, and probably should be, placed on the more unique content and links found in the “body” of the page. Currently with HTML4, mark-up coders are working … Continue reading →

As some of you know, I am the SEO Manager at Apartments.com. Among other things, I try to engage in conversations regarding SEO and the multifamily industry. To that end, I have created an SEO-specific forum on MultifamilyInsiders.com. It’s open to everyone. Join the group and let’s talk SEO! http://www.multifamilyinsiders.com/home/apartment-groups?action=gj.core.groups.showgroup&groupid=81 See you there!

On January 22nd, Google announced the inclusion of event-related information in their Rich Snippets. The protocol will be based off the hCalendar microformat and will look like this: Now, let’s consider another post that covers Rich Snippets as well as something called “Answer Highlighting” which looks like this: “Consider the example, [empire state height]. The first search result used to … Continue reading →

Interesting video post from Google’s Matt Cutts. Watch first and then let’s discuss. Video source: How do you rate links from sites like Twitter and Facebook? Original Article: http://googlewebmastercentral.blogspot.com/2010/01/answering-your-december-grab-bag.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+blogspot/amDG+(Official+Google+Webmaster+Central+Blog) Points of interest: Links aren’t any different if they come from .gov or .edu. “It’s not like a link from an .edu autmatically carries more weight.” (1:58) Most links on Twitter … Continue reading →

Using a Site Analytics tool? Got a Rank Tracker or some free time to manually check some rankings? Here’s a way you can find and predict how much traffic you might be missing out on. Aside from the fact that I just ended that sentence with a preposition which drives me nuts, let walk through the process, shall we? Super. … Continue reading →