Friends & Family is a startup foundry that co-creates alongside our partners to bring ideas to life and scale them into businesses.

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We are builders who believe that the best way to gain insight is to quickly put real products in customers’ hands.

As perpetual entrepreneurs who rotate between client work and our own businesses, we’ve learned by doing and share these experiences, knowledge and tools with our partners.

Whether it’s Fortune 500 corporations or first time founders, we partner with teams who are excited to lead their industries into the future.

friends

(and more)

We build our own businesses in industries where we see an opportunity to cure real customer pain and build products people love.

family

We’ve worked with 100’s of startups, at their earliest stages, with a wide range of founders, from industry outsiders to corporate insiders.

Ideation Sprints

Sharpen your innovation focus.

We’ll help you prioritize industries, technologies, and new customer groups. We’ll use high fidelity prototypes and real customer insight to uncover viable, high impact ideas.

MVP Development

Quickly launch leading edge technology.

At our core, we’re UX junkies and engineers. We’ll take your ideas from a prototype, wireframe, or just a glimmer in your eye all the way to a full-stack mobile/web solution that can get to market fast.

Test more, faster.

Accelerator as a Service

Launch your own accelerator, quickly.

We’ll provide the structure and resources needed to burn through your idea backlog, triple your rate of testing and launch new high growth businesses.

The future depends on do-ers.

There’s no shortage of big ideas out there but there is a shortage of people with the skills and tools to bring them to life.

The agency model is broken.

The “we do it all” mentality of many agencies programs them to add scope. We’re innately designed to remove scope so our partners can test more, faster and drastically increase the probability of success.

The venture model is biased.

We’re redefining the “friends & family” round, leveling the playing field, and opening up the ecosystem to a more diverse group of entrepreneurs.

Get Involved

who

Friends & Family is a startup foundry that co-creates alongside our partners to bring ideas to life and scale them into businesses.

scroll

We are builders who believe that the best way to gain insight is to quickly put real products in customers’ hands.

As perpetual entrepreneurs who rotate between client work and our own businesses, we’ve learned by doing and share these experiences, knowledge and tools with our partners.

friends

Whether it’s Fortune 500 corporations or first time founders, we partner with teams who are excited to lead their industries into the future:

(and more)

family

We build our own businesses in industries where we see an opportunity to cure real customer pain and build products people love.

We’ve worked with 100’s of startups, at their earliest stages, with a wide range of founders, from industry outsiders to corporate insiders.

Ideation Sprints

Sharpen your innovation focus.

We’ll help you prioritize industries, technologies, and new customer groups. We’ll use high fidelity prototypes and real customer insight to uncover viable, high impact ideas.

MVP Development

Quickly launch leading edge technology.

At our core, we’re UX junkies and engineers. We’ll take your ideas from a prototype, wireframe, or just a glimmer in your eye all the way to a full-stack mobile/web solution that can get to market fast.

Test more, faster.

Accelerator as a Service

Launch your own accelerator, quickly.

We’ll provide the structure and resources needed to burn through your idea backlog, triple your rate of testing and launch new high growth businesses.

The future depends on do-ers.

There’s no shortage of big ideas out there but there is a shortage of people with the skills and tools to bring them to life.

The agency model is broken.

The “we do it all” mentality of many agencies programs them to add scope. We’re innately designed to remove scope so our partners can test more, faster and drastically increase the probability of success.

The venture model is biased.

The venture ecosystem is too reliant on the myth that all entrepreneurs have access to a wealthy personal network where they can raise that first $200K to get initial traction.

We’re redefining the “friends & family” round, leveling the playing field, and opening up the ecosystem to a more diverse group of entrepreneurs.