When you think
of advertising, what comes to mind? Is it the giant billboards that tower over the freeways,
encouraging you to call personal injury attorneys? That annoying pizza-shop
jingle that you can’t seem to get out of your head? Or maybe a super-clever
television advertisement that is making the rounds on social media?

Mass media
advertising like this works, but it’s also pricey. If you have a small or local business, chances are that a TV spot,
professionally produced radio jingle or full-page magazine ad is out of your
budget. That’s OK. You can get great results from some smaller scale,
hyper-local advertising tactics. Let’s take a look.

Coupon Books

You have
probably been approached by coupon book salespeople before. Maybe you’ve even
bought a coupon book yourself. They are often sold as fundraisers for schools,
church youth groups, and other organizations, and contain coupons good for
percentages off or buy-one-get-one deals at lots of different national chains
and local businesses.

Here’s why
coupon books are a good idea when it comes to advertising your business: a lot
of people buy the books, but not a lot of people redeem the coupons. When they
do visit your business to get that BOGO froyo or 20% off purchase, it’s still a
good investment for you, since that discount might be bringing them through the
door for the first time — or helping earn the loyalty of existing customers.

Welcome Wagon

Did you know
that the Welcome Wagon is still around? This company, which helps to connect
local businesses with people who have just moved to the area (and vice-versa!),
has been around since 1928. Over the years, Welcome Wagon has evolved along
with the times, and now offers digital marketing solutions as well as
tried-and-true print techniques.

Check out some Welcome Wagon reviews to get a sense of how they have
made a big difference for small businesses all across the country!

Direct Mail Marketing

Given how much
time people are spending on Facebook, Pinterest, and Instagram, it would seem
safe to assume that social media marketing — and even paid advertising on these
and other popular platforms — is where you should be spending your marketing
dollars. But that’s not necessarily so.

It turns out
that good old-fashioned direct mail marketing is still remarkably effective. In
fact, it may have even gotten a bit of a boost from its internet-based
competition: there’s something of a saturation effect occurring with online
ads. Getting a flyer or postcard in your mailbox, however, is becoming a
rarity. That practically ensures that the recipient will look at it!

Wrapping Up

What do you
think about these retro ways of drumming up business? Have you used any, or do
you plan on it? Or are you putting your advertising budget toward online
avenues? Let us know your thoughts in the comments, or follow us on social media to join the conversation there!

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Sports Betting

Football (soccer as it’s known in the
U.S.) is the most popular sport in the world. If you want to wager on Premier
League matches, you can subscribe to bk8 or pick another online sportsbook. You
probably find a game more thrilling when you have money riding on the outcome.

The U.S. Supreme Court issued a ruling in 2018 that allowed states to legalize sports betting. This fact means that the rules for betting on sports such as U.S. football vary from state to state. For instance, you can only engage in mobile betting if you are within a state that allows it.

Geolocation technology enables states to
enforce their gaming laws.

Virtual Reality

Virtual reality is a major trend in the
gaming industry. You can now find virtual reality roulette, slots, baccarat,
and blackjack options. The quality of VR roulette games improved notably in
recent years.

VR headsets and motion controllers
continue to improve and produce more enjoyable outcomes. Virtual reality caters
to the gamer that does not want to head out to a land-based casino just to play
a few games. Expect casinos to expand their virtual reality offerings in order
to take advantage of these trends.

Security Checklist

There are a couple of quick steps you
can take to protect yourself from online scams. The first thing is to check and
see if they have professional customer support. Reputable online casinos should
have at least two methods of contact. A live chat option is desirable so you
can quickly resolve any problems.

Look to make sure the connection is
secure. A closed lock in the address bar indicates a safe connection. Examine a
site’s payment options too. You want to see major credit cards and well-known
e-wallets. You need to make sure you have recourse if there are any
problems.

Finally, do a quick search of its site
to see if the online casino has a license. A gambling license means the casino
has to comply with certain laws and regulations. Check for complaints on
Facebook and Twitter too. If there are red flags that a casino is not
legitimate, move on to other options.

Most people are familiar with the standard investment options, including stocks, bonds, and cash. Some people might even have advanced strategies for their investments in those vehicles, but there are alternative investments that might be worth looking into.

Not all of these investment vehicles are open to all investors (some are limited to institutional or accredited investors), however some of them are. And if you’d like to diversify your investments further, it’s worth exploring these alternative options.

Diversification and New Opportunities

Since some of these investments are not correlated with stocks, it’s possible that some will rise during a recession, or possibly not drop as much. It simply allows you to put your eggs in different baskets so that your risk is not that concentrated.

In addition, since alternative investments are considered inherently more risky, that risk can oftentimes comes with more volatile returns. This could mean that the risk is worth it because you can be rewarded with higher returns.

Physical Assets

One of the more interesting alternative assets are tangible assets such as artwork, fine wine, precious metals, or collectibles.

Of these assets, fine art tends to be the most highly valued. While most people don’t have the money or expertise to buy an expensive piece of art, Masterworks allows investors to invest in a painting instead of buying the whole thing and having to deal with all that entails.

In some ways, it’s similar to buying stocks in that you own a small portion of the company (or in this way, a piece of art) and then you enjoy the increase in value when you sell.

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