How to build a brand that will connect with customers and grow your business In BRANDING IT 3.0 global branding expert Marco Casanova uses best practice examples from more than 20 of today’s leading ...

Companies should manage their reputation professionally including all stakeholder groups - not only customers. Click on the image to read an abstract of Markus Renner's article published in the Germa ...

The sexual harassments against women that happened on New Year’s Eve in the German city of Cologne – and were not adequately stopped by the police present – will damage the “Brand Germany” sustainabl ...