UX Mapping

Guiding user experience improvements

What it isA solution that visualizes existing customer experiences across all touch points and prioritizes where to focus improvement efforts and resources.

How it worksUsing both user experience and market research methods, we visually map existing experiences, prioritize which improvements would have the most impact, and detail how to fix them. When combined with the BaCE ConX tool, we can identify what areas to focus on based on what is most important to the customer, and how to fix them.

BenefitsRather than spread investments across an entire multi-channel experience, we help focus your resources on the non-performing touch point(s) that really matter to customers giving you a better return on your investment. Overlay experience maps with your data to drive more value from existing assets.

Our user experience (UX) research and design experts help our clients create and improve customer experiences for existing or new products and services

Today’s consumer is bombarded with promises for compelling experiences. They are sophisticated and demanding. To be successful, a new product or service needs to be intuitive, usable, engaging and desirable. The user experience needs to be emotional in order to be memorable.

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