Together We Fight Cancer

“Cancer” is never something patients want to hear. In that moment of vulnerability, people need sound advice from their physician — including a trustworthy referral to a skilled oncologist.

The specialists at Fort Wayne Medical Oncology and Hematology have been regional leaders in cancer treatment and clinical trials for decades. Confronted with new competition in the marketplace, the practice sought to deepen relationships with a broad network of referring physicians. They turned to Nichols for customized print materials designed to strengthen their brand story.

Each packet included a personal, handwritten note from a member of the oncology practice, thanking physicians for their referrals. The packet also highlighted the experience and credentials of each practice member. It reinforced key positioning messages, including the practice’s ability to serve patients from any health system, their 11 convenient clinic locations, and their 25-year track record for leading clinical trials. These print materials helped reinforce top-of-mind awareness among referring physicians.