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Fulcrum estimates the carbon fabric market at $21 billion, up from $5.5 billion in 2010, as carbon fabric has become a critical component in high-end strength-to-weight industries such as aerospace, transportation and professional sports equipment. The company produces its fibers with standard manufacturing processes which do not require new costly procedures, and its collaborates with leading global carbon fiber and components manufactures, including the Kitan Textiles Industries Ltd. plant in Dimona

Fulcrum was founded in September 2007 at Maayan's Rotem incubator. The investment will reduce Maayan's stake in the company from 22.7% to 20.15%. As of the end of March, Fulcrum had raised NIS 9.5 million, including NIS 4.2 million from Maayan.