Other Updates to Adobe Advertising Cloud Include the Addition of
Digital Audio Advertising Formats

October 12, 2017 01:15 PM Eastern Daylight Time

SAN JOSE, Calif.--(BUSINESS WIRE)--As advertisers shift to buying a majority
of digital advertising through automated software, advertising
technology tools are frequently stuck in the desktop computer era,
leaving media traders few options for managing campaigns when outside of
the office or away from their computer.

To address these challenges and opportunities, Adobe (Nasdaq:ADBE) today
announced the release of the Adobe Advertising Cloud Mobile App, the
industry’s first mobile app for cross-channel advertising campaign
management to provide marketers the tools they need to ensure
performance and delivery wherever they are. Adobe's internal digital
advertising team began testing and using the mobile app this quarter.

Available for free to current customers on both Android and iOS, Adobe
Advertising Cloud’s mobile application enables marketers to stay
connected and manage their cross-channel advertising campaigns on-the-go
from anywhere in the world. The app’s features include:

The ability to monitor campaign-level performance and delivery metrics
in real time directly from a mobile phone or tablet device

The ability to swipe-to-activate and automatically pause campaigns
based on pre-set parameters, such as budget caps or impression totals

At-a-glance placement-level reporting for all metrics available within
the platform on desktop computers, including total spend, impressions,
viewability rates, click-through rates, completion rates and more

Last year more than one-third of the U.S. population listened to over 59
billion ad-supported audio streams using digital music streaming
services. In collaboration with Rubicon Project, the Global Exchange for
advertising, advertisers can now extend their advertising initiatives
with the ability to plan and buy media across premium digital audio
environments.

By adding digital audio formats to its media planning and buying
software, Adobe Advertising Cloud enables marketers to centralize
targeting and reporting across devices including desktops, smartphones
and tablets, and message sequentially across formats, such as an audio
ad followed by a video ad to move consumers down the funnel along the
path to purchase. Advertisers can also leverage Adobe Advertising
Cloud’s native integration with Adobe Analytics Cloud to layer first-
and third-party data to target behavioral, demographic and geographic
audience segments, and receive Nielsen-verified audience reporting on
consumers’ age and gender.

“Digital audio has exploded as a uniquely differentiated channel that
gives advertisers the opportunity to target users not just based on
their demographic or psychographic profile – but how they feel at a
specific moment in time,” said Brett Wilson, vice president, Adobe
Advertising Cloud. “This collaboration with Rubicon helps move Adobe
Advertising Cloud one step closer towards our goal of helping marketers
unify their advertising spend holistically across every channel.”

“We are thrilled to be working with Adobe Advertising Cloud to give
marketers the premium quality inventory and reach they need across all
creative formats worldwide,” said Amy Coveny, global head of audio,
Rubicon Project. “And with consumers flocking to mobile in-app audio, we
are pleased to automate the buying and selling of today’s most in-demand
advertising units.”