Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /www2/a5b/www.stickyteaching.co.uk/web/wp-content/plugins/tag-dropdown-widget/tag-dropdown-widget.php on line 430

Warning: "continue" targeting switch is equivalent to "break". Did you mean to use "continue 2"? in /www2/a5b/www.stickyteaching.co.uk/web/wp-content/plugins/tag-list-widget/taxonomy-list-widget.php on line 395How to nail expert video scripts & save time & money (post 1 of 4) - Sticky Teaching

Without them … actually do you sometimes feel you could do without them?

Because it feels like a battle to get what you need from them?

Why experts struggle to give the information creative teams need

Let’s cut to the chase.

Experts are all cursed. Cursed by what they know. A curious phenomenon of the brain makes it hard to explain their subject. And the information dumps, befuddling detail and alien theories are all symptoms of this curse. The Curse of Knowledge.

It’s why experts struggle to articulate the core ideas and information that i) an audience need to get it and ii) creative teams need to work with.

Create workable scripts

The good news is there are ways to beat the Curse of Knowledge. So experts provide the information you need. You limit the toing and froing between experts and the creative team. Costs don’t rise. Clients get great value for money. And the creative team can focus on being creative.

To do this you need to work with experts before they write anything down. You need to coach them to beat the Curse of Knowledge symptoms that result in unworkable scripts. Scripts which are too long, too complex, too abstract and that miss out the details you need to understand.