HUNTSMAN WHISKEY

Art Direction, Branding, Strategy, Print Design, Packaging Design

This piece was an exploration into packaging design. Spirits are something where proper presentation and packaging are key and will aid in standing out among other products in its category. Whiskey is something rooted in Americana and I wanted to present that aspect in the execution. Playing off the name "Huntsman", I went with a wild boar as the logomark featured on this bottle. Using a combination of color, texture, and overall aesthetic, I was able to drive home the feel of classic Americana.