Atlanta, GA, USA (February 13, 2012) /BUSINESS WIRE/ — The Natural History Museum in London announced today that it will use Octoshape Infinite HD technology for streaming to global audiences. The Museum has a rich selection of unique content ranging from exhibitions and webcams to lectures and special interest group webcasts to a wide range of academic and government institutions. The Octoshape solution will complete the media installation in the Attenborough Studio.

“We have been looking for a video delivery solution that provides high quality video to a global audience,” said Adam Richardson, Media Technicians Team Leader at the Natural History Museum. “Octoshape gives us more flexibility to do all the things we have wanted to do for years.”

Distributing video can be very challenging when trying to reach audiences globally, or audiences inside enterprises or campus environments with restricted network resources. The Octoshape Infinite HD technology is designed differently than traditional streaming technologies to sustain high quality video experiences, while utilizing network resources in an efficient and network friendly manner.

“We are honored to work with such a prestigious and globally recognized organization such as the Natural History Museum,” said Michael Koehn Milland, CEO of Octoshape. “We look forward to ensuring their content reaches their entire audience in the highest quality possible.” ABOUT OCTOSHAPE Streaming media innovator Octoshape provides the enabling technology required for content owners to deliver online video over best-effort public networks to the largest audiences and with the highest-quality viewing experience. The company is writing the next chapter of content delivery. The Octoshape approach is more scalable and affordable than traditional CDN schemes, while providing feature-rich, high-quality viewing to the largest of audiences. For more information visit www.octoshape.com.