Archive for Marzec, 2011

To protect and inform the billions of people online, Norton introduced the Norton Cybercrime Index, which tracks and warns computer users about daily cybercrime risks around the world, providing information that is timely and actionable.

With recent threats like the Here You Have (H-Y-H) virus, which tried to shut down electronic communications worldwide, and the high-profile attacks by Zeus botnets, computer users need a tool that makes understanding today’s online threats simple and easy.

The Norton Cybercrime Index alerts consumers to today’s online trouble-spots and potential hazards, including the day’s most dangerous websites, the most hijacked search terms by cybercriminals, as well as top scams, identity theft and spam. The free tool includes expert news about the day’s most dangerous threat and advice on how to avoid it to stay safe online.

At its most basic, the Norton Cybercrime Index answers the question, “What’s your online risk today?,” showing you the day’s risk rating and putting it in the context of highs and lows, much like a stock index would. However, with the Norton Cybercrime Index, when the number goes up, consumers are more at risk. The tool gives people one easy-to-understand visual for today’s level of online risk.

In addition, people can track the Norton Cybercrime Index on Norton’s Facebook page. A dedicated tab features video and a live feed of the Index’s statistics and commentary. It also allows users to share multiple elements from the Index, including the latest cybercrime headlines, the most hijacked search terms and the most malicious websites.

“Most of us go online daily to work, play, and socialize, and yet it’s one of the most dangerous activities we engage in, because there are so many threats lurking online,” said Adam Palmer, Norton Lead Cyber Security Advisor. “Norton fights cybercrime in a number of ways, including through education. Our goal is to have people add the Norton Cybercrime Index to their daily routine to get a clear understanding of the dangers that are threatening them online, and to take preventative action to avoid falling victim.”

How it works

Whether people have ten seconds or two minutes, the Norton Cybercrime Index can give them the information they need to make smart decisions online and stay out of trouble. For example, computer users can take a quick look at the Norton Cybercrime Index in the morning to see if today’s threat level number is up or down from yesterday; this tells them at a glance if the Internet is more dangerous than it was 24 hours ago.

People who have 30 seconds can check out the day’s most hijacked search terms, and which websites are the most dangerous, so they can stay away from those terms and sites. Consumers can then opt to take a deeper dive into the data to see exactly how cybercriminals are trying to take advantage of people online today.

The Norton Cybercrime Index consists of one number indicating today’s threat level. The number is based on an algorithm that calculates data from three sources. The primary source is the Symantec Global Intelligence Network, one of the industry’s most comprehensive sources of intelligence about online threats.

The Symantec Global Intelligence Network monitors more than 130 million servers worldwide to keep track of new threats and attacks. In addition, consumer risk management firm ID Analytics, and DataLossDB, a research project from the Open Security Foundation, provide data about identity fraud and data loss, respectively.

All this raw information is fed into an algorithm, endorsed by the Institute for Cyber Security at The University of Texas San Antonio (UTSA), which assigns values to the number of online threats each day. This results in each day’s Norton Cybercrime Index number, updated every morning. An analyst provides ongoing commentary on each day’s threats, including warnings and recommendations about how to proceed with caution.

“Many people are leaving themselves wide open to identity fraud by sharing private information online, such as their birth date or home town. We see the results of this risky behavior with our unique real-time visibility into identity activity,” said Tom Oscherwitz, chief privacy officer of ID Analytics.
“By contributing to the Norton Cybercrime Index, ID Analytics is helping to provide consumers with daily insight into their risk level for cybercrime and how they can better protect themselves and their identities online.”

Designed to inform and help people navigate around online threats, the Norton Cybercrime Index, coupled with a comprehensive security solution like Norton 360 version 5.0, helps consumers stay one step ahead of cybercrime.

Tablet sales, led more then likely by the Apple iPad, are poised to overtake desktop sales by 2015 – or sooner, said Christopher Riley, MD of The Notebook Company, one of the country’s leading notebook and accessories retailers.

Riley said there will “always be a place for desktops”, but their overall importance – and sales figures – are on a continual decline.

“iPad sales are really starting to take off and this was very evident in festive season sales in the USA, where the latest Apple invention really captured the minds of users. Even the extended leave of absence – due to health reasons – announced by Apple’s co-founder, Steve Jobs, could not dampen the spirit of the iPad market, it seems.

“We are arguably looking at what might well become a tablet ‘tsunami’,” said Riley, “and this is going to have a major impact on the technology market.”

Riley said that he is gearing his company up for a “big uptake” of iPads during 2011.

“This is perhaps the shot in the arm the IT industry needs to give it additional impetus – we are certainly predicting some good iPad sales at The Notebook Company this year. It could have a marked impact on our bottomline, although I don’t think we will see iPad’s offering stiff opposition to our notebook range just yet,” he added.

According to Forrester, tablets are going to surpass desktop sales by 2015, and maybe as early as 2013, if the trend keeps up. It was predicted that tablets will sell upwards of 20,4 million units by 2015.

“This is a significant number and, while the local market is always a relatively small market, this phenomenon could have a profound on companies in South Africa who are moving into this market.”

The PC, it seems, is on a definite downward trend. There were 18.7 million units sold in 2010 –but this is expected to shrink to 15.7 million in 2015.

“The PC is not dead yet, but it is arguably becoming a tad moribund with regards to sales figures,” said Riley. “The bottomline is that tablets will replace laptops as the chosen portable devices, laptops will replace desktops as movable devices – while desktops will be used to replace the ladder, or conventional doorstops!”