Event Planning on Steroids: The Boeing Dreamliner, Roll-out to First Delivery

Back in 2007, then Boeing 787 Communications director Yvonne Leach had her work cut out for her: satisfy the world's hunger for detailed and time sensitive information about Boeing's revolutionary new airplane, the 787 Dreamliner.

Now Communications director for Boeing Commercial Airplanes Programs, Yvonne will lead us through the ins and outs of event planning on a macro and micro scale. Whether you run a small shop or are part of a large PR team, you will gain helpful information from her presentation. And enjoy a VIP tour of the 787 factory!

When: Wednesday, March 14, 5:00-7:30 p.m. Cost: $35 members and students; $45 nonmembers Includes: hors d'oeuvres and soft drinks, transportation, tour and presentation Boeing Everett factory 40-88 building – Google map Directions: Take I-5 to exit 189 in Everett; continue onto Highway 526. Take 526 about 2 miles to Seaway Blvd. exit, which curves to the right. At the first light, turn left, then immediately turn right into the parking lot. We will meet in front of the building at the visitor entrance.

Move over Grammy and Oscar . . . the Totems are THE award sensation of the season! A glamorous crowd of more than 100 joined friends and colleagues on Thursday, Feb. 9 at the ACT Theatre for a fabulous evening of fun and entertainment. Billy Crystal has nothing on our own Pat Cashman! This year drew 63 entries with 24 Totems and 16 Certificates of Excellence awarded. That's up from just 42 entries in 2011!

Seattle Art Museum's (SAM) public relations program for Picasso: Masterpieces from the Musée National Picasso, Paris exhibit, took home Best of Show. As the keynote presenters for the evening, SAM's Calandra Childers and Cara Egan gave guests at the Totems a behind the scenes look at the many obstacles the SAM team overcame to make this exhibit the most highly visited in SAM history. Congratulations also go out to the Presidents' Choice Award winner was Duff McKegan with the VA Puget Sound entry, and the Young Professional Award Winner Anna Petrocco from Colehour+Cohen. For a complete list of winners, visit www.prsapugetsound.org

Accreditation is an important step in your professional career. The Puget Sound Chapter of PRSA supports its members who want to add the APR behind their name. Earning your Accreditation in Public Relations (APR) is an excellent way to do just that! The APR process is a learning process and designed to make you a better practitioner. APRs report a more strategic approach to their work, an increased career profile and often higher salaries. The Puget Sound chapter will be offering free APR classes for PRSA members in Seattle this spring. For more information, contact Accreditation Chair Jacque Coe at coej@bsd405.org

Looking to take a break during the busy work week? Join fellow PRSA Puget Sound YoPros on Tuesday March 20th at Fado Irish Pub for a St. Patty's day themed happy hour! This will be our first event of 2012, and we've got much more planned. So join us to hear all about the exciting programs in store for the upcoming year.

Are you ready to stand out from the crowd? Then here's a great way to get a head start on the rest of the pack! Save the Date for the PR career workshop of the year!

Join us from 9:00 a.m. – 2:00 p.m. Saturday, April 14, 2012 at Microsoft for an unforgettable career workshop day with renowned professionals from all around western Washington. It's your chance to receive one-on-one guidance, participate in Q&A's with industry professionals, get your resume reviewed and more!

JumpStart 2011 featured speakers from Edelman, Weber Shandwick, Seattle Children's Hospital, the Washington State Office of the Attorney General, The Seattle Symphony, Firmani + Associates, GMMB and keynote speaker, nationally recognized crisis communication expert David Marriott. This year's line-up will be just as dynamic.

Applications for the two $2,500 PRSA Puget Sound scholarships now are being accepted. The Sally Heet Memorial Scholarship and the Horace and Sally Revels Cayton Scholarship are awarded annually to students who are entering their junior or senior years and are pursuing careers in public relations.

If you know of a student who is eligible, encourage them to apply before the April 17, 2012 deadline under the Students section of the PRSA Puget Sound website. Because both scholarship applications require transcripts, students should leave one to two weeks to complete all of the requirements. Incomplete applications will not be considered.

Thanks to all of our PRSA Puget Sound Members who contributed to the Scholarship Fund in 2011. Contributions to the fund can be made via the link on the bottom of the PRSA Puget Sound home page at www.prsapugetsound.org. If you are interested in more information or would like to join the Scholarship Committee, contact Jenn Sutton at Jennifer.Sutton@alpa.org.

The Puget Sound Chapter of the American Marketing Association is holding its annual day-long marketing seminar on Tuesday, March 20, from 7:30 a.m. – 6:30 p.m. at Bell Harbor Conference Center on the Seattle waterfront. Featured speakers include:

Ted Rubin, Chief Social Marketing Officer at Collective Bias and Social Marketing Strategist for MARS Advertising,