CEO Council: How Voter Turnout Affected Election

This transcript has been automatically generated and may not be 100% accurate.

... I ... reports ... in a series ... I just ... IPO ... even right up to the ... tothe Tuesday ... up election ... because the polls were showing something different polls show something different than everybody else is central ... in and really how surprised was a kid ... but will first it was a very ... close election in Ohio of an Ohio ... was one of the key states in the meanwhile I return south of ... Buffalo ... now we're going to prison Obama but ... we lost but two points in a while ... and recall that back in two thousand for of for John Kerry ... lost to George Bush ... um ... he would often say ... both publicly and to me on the floor of the Senate ... but for half the people of Tiffin Ohio State ... Stadium call the worse you I'd be present today ... of ... so was it was a was a very narrow ... victory ... I do think there were some reasons of ... their almost ... of technical the summit you understand whether some folks here from Silicon Valley who ... are very good at social media ... aam and their turnout efforts the Democrats that were were quite effective ... if you look at the numbers after the fact ... the turnout for Democrats among their base was better than we expected and I was even better them ... than they expected based on their polling in their sampling ... so ... you know that a better job than we did ... in getting their voters to the polls the Romney got fewer votes than John McCain in Ohio ... and so came within two points ... um ... the technology included of the so-called Orca system so you may ... read about that the last couple days ... which was a Republican ... get out the vote of technology to ensure that ... you know we're targeting people getting to the polls it implode ... on top on election day actually up ... because somebody gets around the country as it should have from people saying gee this person voted this person didn't vote ... no turning calls ... but it was under attack in clothes that ... so ... for those of you hear from ... again ... the ... technology field and ... end up ... with interests in politics ... we Republicans want to talk to you ... know ... we need some help ... ah the Democrats is the latest dog warden ... of was actually quite effective that Micra targeting and I've heard lots of anecdotes it's everyone this morning you love ... you know somebody gets a call was a Democrat ... who was in law school it was so ... she you know we see the you avoided ... by this information is publicly available ... see you who voted ... gets it two o'clock on election day ... but your sister was a tool and has not thought it could to call ... um that's the level at which they were dealing where as you know we've heard that were ... one minus the point so part of this technology ... and and and that led to a tour of effort that was ... very impressed on their side that any and makes a difference of that the ... increase in turnout among the base ... Democratic Party is at two point difference ... second up on yen talk about this site I do think that ... as Republicans ... we learned not able to take our message that was the right message of the year when the economy is not doing well and were most people are looking for change ... and take it to the level that ... people thought it made a difference in their lives for themselves and their families um and this is some ... you know the folks in this room ... are ... of ... either nonpartisan or Democrats or Republicans but I hope you can all agree that there are certain things we should do our economy ... their growth oriented including tax reform required relief and energy policies of these were talk about this campaign but ... I think we had difficulty ... convincing people ... who were ... born defended voters ... who was a sure thing Republican Democrat side this is not a turnout issue this is more ... fuel is independent voters those in the middle ... bidding enabled us to convince some this is to make a difference and and and a lot