Public Relations Minor

Minor Overview

18 credits

Why public relations?
Public Relations minors learn how to manage and promotoe the public images of people, businesses and organizations. Students also gain the "people skills" necessary to be successful in many and varied careers, making it a minor that pairs well with numerous areas of study.

Goes great with:

Criminal Justice - Corrections track

Criminal Justice - Law Enforcement track

Entreprenuership

Graphic Design

Human Resource Management

Human Services

Marketing

Pastoral & Youth Ministry

Political Science - American/International Politics track

Political Science - Public Administration/Policy track

Psychology

Social Science

Sociology

Sport Management

Theatre Arts

This minor is not available to students majoring in Electronic Publishing, Public Relations or Journalism.

Principles and practice in journalistic writing and related skills and theory, including style and conventions of journalistic writing, news judgment criteria, techniques for interviewing, ethical dimensions. Extensive writing in and out of class.

Theory, history, and practice of public relations in society; consideration of public relations programs, the process of influencing public opinion, the responsibilities of the public relations practitioner, ethics of public relations practice, and professional public relations organizations.

This course will cover tactical and strategic implementation of digital media-including social networking, podcasting, blogging, multimedia storytelling and editing, and other context creation platforms.

An examination of contemporary ethical situations regarding the media professionalﾒs role in determining guidelines to provide the public with relevant contextual material. Emphasis in this course is placed upon an understanding of the limits and guarantees of the First Amendment, the four major theories of the press and the practice of communications as part of a community.