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Since the late nineties, Apple has attempted to make the technically complex simple. The iMac did it for personal computing, and the iPod is a paragon of portable consumer electronics. Now Steve Jobs and company want to simplify your home entertainment experience with the $299 Apple TV. But what, exactly, is it? The basic concept of this product is straightforward: It can wirelessly stream content from the iTunes libraries of up to five computers as well as play content directly from the box's 40 GB hard drive. This means you can enjoy almost anything on your PC, be it movies, photos, podcasts, or music, on your enhanced-definition and high-definition widescreen televisions. Apple's slogan says, "if it's on iTunes, it's on Apple TV"and this is mostly true. Those who don't mind hooking up a few cables and thinking a little about the setup will enjoy this wireless extension to iTunes. Overall, it does a pretty damn good job, despite some limitations.