marketing

"I really don't like cold-calling people because I don't like to be cold-called." Jessica found that using the books was a much warmer approach. "You're truly equipping people with information that they need to know, that they need to understand, in order to successfully sell their home and for top dollar." Listen to her story here,

Want more clients? Of course, you do. We're guessing that's the number one reason you decided to become a Smart Agents member. Part of our book ordering process includes writing a biography. Have you added yours? What does your bio say about you? Why Your Author Bio Is So Important Many agents don’t give much

You love wandering through high-end houses, imagining you live there. You want to set your own schedule, so you can tote the kids to chess club and swim team practice. And you certainly like the idea of cashing big, fat, commission checks. Real estate, you think, is the perfect career for you. But not so

Thinking local means focusing on local marketing. While this might seem like a given, in reality, most local businesses fall short in this aspect. A 2016 survey in Small Biz Trends revealed 62% of consumers thought local businesses needed a better online presence. Toluna, a consumer insights company, reported that 70% of consumers worried

Did you know that prospects are two to three times more likely to respond when they have different ways to contact you? And basic math tells us that more responses = more sales. Luckily, thanks to the advent of smartphones, multiple options are literally in people’s hands; all you have to do is show them

"He came immediately to me." Thomas started working the books before he even received them. Hear his unique approach to expired listings that helped him seal the deal when his books arrived. Check it out: https://youtu.be/6F3kjr9aKrM

Based on recent numbers, there are an estimated 2 million active real estate agents licensed in the United States. That’s about one real estate agent for every 120 Americans. Pretty cool, huh? But that also means there's a ton of competition. Agents need to find a way to stand out in the crowd. If you

Your resume is polished. You've rehearsed your pre-interview questions in the shower, standing in front of the mirror, and pacing around the bedroom. It’s a big day. You've got two follow-up interviews scheduled with prospective brokers. One of the two, you are confident, will inject fuel into your initial professional success. If you're just getting

It’s Monday morning, and you just completed an agonizing commute. You drive into the company’s parking lot, quickly scan the terrain and notice the cars of a majority of your peers — including all of last month’s top sellers — already parked. You’re on time, but one of the last to arrive. You slide out of your