RUSSIA: Russian Standard makes marketing appointment

Russian Standard Vodka has appointed Dmitry Shirshov to the position of vice president of marketing and sales.

Shirshov will be responsible for key marketing initiatives and sales development for the Russian Standard Vodka portfolio of brands including Russian Standard Original, Russian Standard Platinum and Imperia, as well as for the premium brands imported into Russia by the company's distribution arm, Roust Inc.

Prior to joining Russian Standard, Shirshov worked for three years as brand development director at Scottish & Newcastle, where most recently he was responsible for the international business development of the S&N cider portfolio (Strongbow, Bulmers) and Foster's European brand management.

Shirshov also served as brand development director responsible for the Asian region of S&N (including China, India, Vietnam) from 2005-2006.

"We are excited to welcome Dmitry onto our team," said Carlo Radicati, chief executive officer of Russian Standard. "His energy and experience in marketing and sales development will be critical to the continued international growth and success of our brands. I am confident he will do very well in his new role and be instrumental in the development of our company. "

In the last year Russian Standard Vodka has launched in new markets including Greece, Ireland, France and the UK. Additional launches are planned in Asia and South America later this year.

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