Marketing, advertising & media intelligence

The finalists of the NZDM Awards have been announced, with Colenso BBDO/Proximity and justONE/.99 leading the field on 13 each and Loyalty NZ next on ten.

DraftFCB earned seven nods, Federation and Barnes Catmur got six, Chemistry has five, Twenty has four, ClemengerBBDO, Rolfe, Unity and Pareto Fundraising have three and Saatchi & Saatchi and Massey University have two. Farmers and ANZ will fight it out for Direct Marketing Organisation of the Year.

Entries were up 18 percent overall and there was a 14 percent increase in the number of unique entrants, including some first-timers.

“Now in their 28th year, the awards recognise work that exhibits excellence in insight-driven marketing projects and campaigns that connected with customers on an individual basis and generated outstanding results," says Sue McCarty, chief executive of the Marketing Association. "They also allow the best and brightest new talent coming through the industry to be recognised by announcing the finalists for the New Zealand Post Student Marketer of the Year award."

This year, students had to prepare an integrated regionalised campaign that can be delivered in Auckland and Waikato, for the new YMCA Auckland programme ‘Family Memberships’.

The creative for the call for entries was done by justONE.

Winners will be unveiled at the Awards Night on Thursday 27 February 2014 at The Langham, Auckland. Get your tickets at www.nzdmawards.co.nz.

The Finalists:

Campaign Name

Entrant

Nominee

2015 & 2018 Auckland Volvo Ocean Race

Barnes, Catmur and Friends

Auckland Tourism Events and Economic Development

Acquisition Strategy - Dual Fuel Campaign

.99 & Starcom

Genesis Energy

Air New Zealand Gold Elite Experiences - Putting You in the Picture

Air New Zealand

Air New Zealand Retail Segmentation

DraftFCB

Air New Zealand

ANZ Low Rate MasterCard Q3 Balance Transfer Campaign

DraftFCB

ANZ Bank New Zealand

ASB Like Loan

Saatchi & Saatchi

ASB Bank

Beyond the Wall

Colenso BBDO/Proximity New Zealand

Frucor Beverages Group

BNZ Platinum Rewards Conversion Campaign

Loyalty New Zealand

Bank of New Zealand

Boundary Road Brewery Cans vs Bottles

Barnes, Catmur and Friends

Boundary Road Brewery

Buy Online, Anytime, Anywhere (Car, Home & Contents Online)

Twenty

AA Insurance

Choice Rewards from Laminex New Zealand

Laminex New Zealand

Emirates '33 Destinations'

Federation

Emirates Airlines

Epic - Bringing the Movie to Your Home

Twenty

AA Insurance

Farmers Club – Insight Driving Loyalty

justONE

Farmers Trading Company

Farmlands BIG 50

justONE

Farmlands Co-operative Society

Farmlands Moodem

justONE

Farmlands Co-operative Society

Feel Tip Top

Colenso BBDO/Proximity New Zealand

Fonterra Brands (Tip Top)

Flash Driving Game

Clemenger BBDO

New Zealand Transport Agency

Fly Buys Flats Wheel of Misfortune

Loyalty New Zealand

Forest & Bird Standing Up for the RMA

Pareto Fundraising

Forest & Bird

Friends with Benefits

ROLFE

BP Oil New Zealand

From Us to You - July Appeal

Twenty

Heart Foundation

Fuji Xerox Wide War One

Republik Communications

Fuji Xerox New Zealand

Genesis Energy's Winback Programme - Speed Matters

justONE

Genesis Energy

Highly Targeted Outdoor Media

iSite Media

Honesty Box - Are Kiwis Really Honest?

Barnes, Catmur and Friends

Boundary Road Brewery

Kordia IT Superhero

Chemistry Interaction

Kordia New Zealand

Let's Talk Crap!

MAD Ideas

Far North District Council

Life in Perfect Balance - 3 Series Touring Launch

Twenty

BMW Group New Zealand

Make You Happy

justONE

Genesis Energy

Making DIY Easy As

DraftFCB

Mitre 10 (New Zealand)

Massey University Maori and Pasifika Campaign

Massey University

Massey University Summer School Campaign

Massey University

Mercury Energy - Good Energy Monitor (GEM)

Chemistry Interaction

Mercury Energy

Mercury Stars for Starship Campaign

Chemistry Interaction

Mercury Energy

My Meter App - Launch

justONE

Genesis Energy

need2know.org.nz

IAG

New Season Fashion Launch - Replacing a Mass Blast With Precision Targeting

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