Previous campaigns focused on the excitement of the game itself, featuring images of people throwing, jumping or dodging. I wanted to emphasize the fun, community aspect of the non-profit league, which is what they're best known for, without losing the excitement of the sport.

This slide was shown at the Richmond Olympic Oval on indoors and outdoor screens to promote the event.

Web banners were shown at The Georgia Straight website to promote the event, offering a contest to win a team registration to the tournament.

A print ad in June editions of The Georgia Straight. Less colour was used to accommodate for the newsprint.