(From Pentax literature) PENTAX Imaging Systems Division has announced a new digital SLR line with color accents that allow owners to choose one that matches their personal style. The colorful PENTAX K-r DSLR camera offers advanced yet simple to use features at an attractive price.

The compact, lightweight PENTAX K-r is easy to use with Auto Picture, Scene, and Custom Image Processing modes that take the guesswork out of shooting stunning images while still offering a high degree of manual and priority control. The K-r offers a variety of new and improved features including a fast framerate, high ISO sensitivity, responsive autofocus, an improved 12.4 megapixel low-noise sensor and widescreen HD video capture that take it a step above an entry-level DSLR camera.

Key features of the PENTAX K-r that are new or have been improved upon from the most recent entry to mid-level PENTAX DSLR models include:

Three stylish color choices include traditional black, the new classic white, and PENTAX red reflect any owner’s personal style.

Large 3 inch LCD with 921,000 dots of resolution.

Faster high speed 6 FPS framerate that captures 25 images in a single sequence.

High sensitivity 100-25600 ISO range with improved noise performance from the new 12.4 megapixel CMOS sensor.

Versatile dual-power-source design, which offers the choice of either a rechargeable lithium-ion battery or four AA-size battery power (using optional AA Battery Holder D-BH109).

Infrared data transfer compatible with the IrSimple™ high-speed infrared data transmission system for wireless data transfer to the web or other IrSimple-compatible devices (includes a match-game between two PENTAX K-r’s).

Other important features of the new K-r models include:

Widescreen 720p HD video at 25 FPS.

PENTAX-original Shake Reduction mechanism for sharp, blur-free images that works with every PENTAX lens ever made/

With a highly portable, compact and lightweight body in a choice of colors, the K-r holds appeal for busy parents, family memory-keepers, travelers and anyone who reflects personal style in all their pursuits including their journey into photography or videography as a skill or hobby. The PENTAX K-r digital SLR will ship in October 2010 for as follows: