With digital transformation rife among businesses big and small, it’s a ripe time for managed services providers (MSPs).

However, this role is not without challenges, as it’s no small task to ensure a customer’s data is secure and recoverable through the deployment of data protection solutions.

One of the biggest tests is establishing with customers why they should invest in high-quality backup solutions, often a real uphill battle for MSPs.

In an ideal world businesses wouldn’t experience any barriers to investing in the best people and technology to protect their data. These real-world barriers add yet more gradient to that slope for MSPs.

With this in mind, cloud backup service provider Probax have put together the top 10 challenges MSPs face when selling backup solutions, in addition to how they can be overcome to get customers investing in protecting their data.