Business Breakfast: Comprehensive Business Management in the Pharmaceutical Industry

15.11.2016

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Business Breakfast: Comprehensive Business Management in the Pharmaceutical Industry

Navicon invites you to a business breakfast to discuss the latest technology trends in the pharmaceutical market.

The participants will discuss the tendencies of pharmaceutical business' development and the new approaches to the business based on real-time analytics and the automation of routine business processes. During the event, there will be a review of pharma-specific solutions based on the newest technologies such as artificial intelligence, big data analysis, cloud and mobile services.

Leading specialists in the pharmaceutical market from such companies as R-Pharm, Akrikhin, Promo-Med will tell you about the real cases of using new technologies in the comprehensive business management. Oleg Feldman, Head of Healthcare Department at Synovate Comcon analytical company which is a part of Ipsos international network and is specialized in medication market research, will tell the audience about the development trends in the pharmaceutical market.

The event is intended for pharmaceutical companies’ top managers, Heads of marketing, sales, and development departments, business analysts, commercial directors and everyone else interested in business management optimization in the pharmaceutical industry.

The program:

9am – 10am

The gathering of guests. Welcome coffee

10am – 10.30am

New trends in the pharmaceutical industry in Russia. The role of BI and BA.Oleg Feldman, Head of Healthcare Department at Synovate Comcon analytical company

10.30am – 11am

Management of medical representatives: new capabilities for development and efficiency improvement.Evgeny Suvorov, CRM&CLM project manager at Promo-Med

11am – 11.30am

The accurate analysis and efficient use of marketing budget through the management of interactions with pharmacy chains.The speaker to be confirmed, Akrikhin company.

11.30am – 12pm

Coffee break

12pm – 12.30pm

Management of government purchases in the pharmaceutical industry.Evgeny Smirnov, Deputy Director General, Navicon