You know PR works. But how do you demonstrate that to the board, multiple stakeholders and PR sceptics? When budgets are under such close scrutiny, proving that your PR initiatives directly support the business is paramount.

AMEC Platinum and Gold Award winners 2014

Defining what constitutes success in PR has been our core focus for nearly 20 years. Central to our philosophy is to provide the particular metrics you need, that prove your case, not just the metrics that are easy to measure.

We create media measurement programmes for the world's leading organisations, wrapping metrics around their complex and unique businesses, ultimately helping them understand, refine and demonstrate how PR has impacted the bottom line.

Take a look at our blog - Measurement Matters for the latest trends, insights and thinking in PR Measurement, Media Analysis and Social Media.

Benefits to you

Through ground breaking metrics and KPIs we can help you prove the contribution of PR to the success of your business. Measure what is important to you. You can rely on our fast, accurate intelligence.

Meaningful information that fits with your organisation’s objectives. Our analysis allows you to effectively communicate the success of your PR activity in a format that suits your house style and specific needs.

We cut through the noise to focus on the relevant content saving you time and keeping you in control.

Our experience has enabled us to develop time and cost saving solutions to allow you to focus your resources on getting the right message to the right audience. Our unrivalled global reach gives you a consistent understanding of PR success across all markets

In brief

Gorkana PR Measurement and Analysis services can help you:

Get a deeper understanding of the impact and outcome of your PR

Gain insights to plan your communications to maximum effect

Understand reputational drivers to aid sound decision making

Engage your target audiences in the most efficient way

Demonstrate the success of your PR initiatives

Gain an early warning on how your brand is being represented by social stakeholders