INDIVIDUALITY IS KEY TO BUILDING LOYAL CUSTOMER BASE

NEW YORK -- Supermarkets are finding that the level of success they attain in their various fresh departments can be traced directly to the amount of differentiation they strive for in each area, whether it's produce, meat, seafood or deli, industry experts told SN.And there are plenty of cost-effective, maximum-impact opportunities available these days, they said.The emerging Internet connection

NEW YORK -- Supermarkets are finding that the level of success they attain in their various fresh departments can be traced directly to the amount of differentiation they strive for in each area, whether it's produce, meat, seafood or deli, industry experts told SN.

And there are plenty of cost-effective, maximum-impact opportunities available these days, they said.

The emerging Internet connection could play a key role in helping retailers swim out of a sea of sameness, as we