SEO Optimization keyboard_arrow_down

Best practices

Learn SEO best practices

Write only high-quality content

No matter what niche your website is in, when you start writing an article, always provide helpful and actionable guidance. If you are giving the users the information they want, your content can be as long as you need. However, note that longer articles tend to rank higher in Google.

Keywords research

Never start writing an article without performing a keyword research. The best tool to use is the free Google Keyword Tool. Click on ‘Search for new keyword and ad group ideas’ and enter the main keywords you want to target. You’ll then get a list with keywords suggestions based on what users are searching in Google.

Use unique titles and meta descriptions

Meta descriptions don’t carry as much value as they used to, but they still have an important role for SEO. Each of your posts should have a unique title and meta description. Make sure all are unique and you don’t have any duplicate ones.

Highlight your data with Google Webmaster Tools

By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes. That will help you display ratings, prices, reviews along with your rich snippet in organic results. Even further, this will increase your chances of getting a Google knowledge card featuring your website.

Use a sitemap

Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website.

Avoid having 404 errors on your website

Having a few 404 errors will not ruin your rankings completely, but they can lower your user experience, which ultimately can affect your SEO performance.

Promote your website through guest blogging

The benefits of guest blogging are endless and often underrated. By tapping into already established communities, you can increase your reputation, build high-quality backlinks, get more exposure to your website and much more.

Use what works best for your competitors

If you’ve previously read my articles before, you already know that I enjoy spying my competitors on social media, and everywhere. That’s because you can learn a lot from the techniques that work best for them.

Keep track of your backlinks

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets.

peed up your website

Your website loading speed is one of the most important rankings factors in Google. No one likes slow websites, and neither does Google. Studies show that a visitor expect a website to load in no more than 2 seconds. If it takes more than 4 seconds, users usually lose patience, and the chances of clicking the back button are increasing with every second of delay.

Use smart URL’s for your posts

Your URL’s should include your main keywords, but make sure you keep them short and friendly. Try to limit the number of characters as much as possible. For example, you can drop adverbs from your URL. Use hyphens instead of underscores and try to maintain a consistency.

Remove duplicate content from your website

Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles.

Consistently add fresh content

Websites with fresh content added on a regular basis are given more authority, and rank higher in the search results. Fresh content tells Google you are maintaining your website.

Build a strong internal linking system

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible.

Optimize your images

All images published on your website should have a relevant name. Use ALT attributes, description and captions for your images.

Don’t build backlinks just to your homepage

One of the most frequent mistake marketers are doing. When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. However, if the website has nothing but backlinks linking to the main page, it can raise a flag to Google. For this reason, you should also build backlinks to your other pages.

Don’t do advertorial or paid links for SEO

If you want to promote your website by purchasing sponsored links, always use the rel nofollow attribute. There’s no other way. If Google finds that you’ve paid webmasters to build backlinks, you will end up with a hard to remove penalty.