Local Business Reputation Management and Marketing

Do you know what your Local Business’ Reputation Status is Online?

Are you appalled by negative comments that come up online, when local consumers search for your type of product or service?

Are you unsure if this is hurting your ability to get more foot traffic or phone calls?

Would you like to get more positive online reviews, but just don’t know where to start?

Or do you know what is being said about your business online and don’t know how to go about it?

If your answer is “Yes” to any of the above, Online Reputation Management is just what the doctor ordered.

We have dealt with many clients in these different situations, and we can turn it around for you.

With supporting studies, approximately 80% of potential patients, clients or customers in the U.S. research a product or service from a local business online, before purchasing. Also, 72% of those, have done their research, will not buy, if there are negative comments about a business.

The need for local business reputation management online takes on additional time and effort. The rapid expansion of customer review sites, rating sites, forums and the social media provides patients, clients or customers unparalleled access to voicing their experiences. No matter if their experiences were positive or negative, regarding your local business’ products, services, company policies, including employees, they will post it online. If you don’t pay close attention to this online-dialogue, it will result in less revenue for your local business.

Online Reputation Management is a procedure of putting approaches in place for a local business to secure their brand from adverse online promotion. There are numerous various types of methods, that can be made use of, to respond to favorable and unfavorable comments online, while developing an effective healthy image for your company through engagement.

The best way is to handle your local business reputation positively by consistently keeping your business in front of the general public. The most effective methods of accomplishing this is through the continued application and approaches associated with daily Search Engine Optimization (SEO), much like what is done for your local business website. SEO is generally comprehended to be those online processes designed to attain high positions for appropriate keywords on multiple search engines. The more known procedure in SEO is the continuing addition, indexing and syndication of brand-new material (posts, press launches, article, videos, etc). While this is excellent for your local business website, it is, Now, simply as essential for Reputation Management, but in an advertising and marketing sense, for Reputation Marketing as well. It can continuously enhance your authority in the eyes of the readers and in the eyes of the online search engine. Your web pages gain presence, especially over time. With exposure and authority gaining all the time, your track record is enhanced.

Constantly adding and syndicating brand-new blog post, you are continuously raising the bar over your competitors being that 68 % of all searchers don’t pass by the first page of Google. By adding content through a well coordinated Reputation Marketing strategy, your online reputation is both enhanced, and even possibly over time, against negative or even competitor, x-employee smearing attacks online.

With our company in place we can handle all of this for you and as soon as it happens, with monthly monitoring and marketing. On good reviews we can answer with general normal replies. If negative comments or reviews do pop-up, we would consult you, before it becomes heated, giving you a sort of cooling-down period, to think things out and to strategize with us, before posting a reply in utter outrage, which, in turn, stays online indefinitely. When looked back on the situation at hand, you kick yourself, what was I thinking? I could’ve handled this more professionally. We now can work out a well-mannered reply in your behalf instead.

Reputation Management, Reputation Marketing and, now, SEO (search engine optimization) combined are ongoing processes and the most effective ways to increase your ROI (Return On Investment). Reputation Management measures take form, by keeping in tune with reviews, posting positively and well-mannered. Reputation Marketing on Citation sites and Review sites with Press Releases, new or updated information can form the basis for developing a positive reputation online for your local business.

Get familiar and comfortable with what is being said online about your local business through Reputation Management and Reputation Marketing, making your authority superior to your competitors and amongst your community.

Food for Thought………

One friend says to another, “Hey, where did you get that done?” The Reply: “At this Local Business”. “You have their number?” “No, just Google it.” So, the friend does so, only to find several bad reviews, popping-up on that local business.

What do you think happened?

Exactly! They didn’t call that local business. Now, even word-of-mouth referrals can go south, due to poor online reputation neglect.