BET Lincoln Center

ExperientialMy Role: Creative Director + DesignerStudio: Gretel

We were asked to transform the BET upfront into an immersive, sexy, memorable experience. My solution was to create a hyper graphic, bold mashup of visual styles and materials in one energetic, fast paced edit. This allowed them to customize elements on the fly, and also provided a huge library from which to build all our deliverables- including signage, posters and print collateral.