“Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?” my professors asked. My gut feeling was—plenty of people. Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of how a scrappy startup grew into a movement whose millions of members feel like co-owners. He shows how other companies can embrace the Tough Mudder playbook by nurturing tribes of passionate fans while constantly experimenting with new risks. After five years as a British counterterrorism officer and two years at Harvard Business School, Dean was determined not to follow his classmates to Wall Street or Silicon Valley. Instead, he pursued his unique vision for an extreme obstacle course—a ten- to twelve-mile gauntlet pushing participants to their limits and helping them surpass those limits together. Instead of cutthroat competition, Tough Mudder would be about continual self-improvement and collective energy. It would be about the power of a tribe. Dean and his small team launched the first Tough Mudder event in May 2010, hosting 5,000 pioneers at a deserted ski resort in Pennsylvania. Just seven years later, more than 3 million people on four continents have participated at least once, and hundreds of thousands have done so repeatedly. More than 20,000 are so committed that they sport a Tough Mudder tattoo. Mudders prove the power of fierce and unshakable loyalty to one another and the challenge itself. Proudly sport­ing orange headbands and team uniforms, they’ll run through mud, climb steep walls, face elec­tric shocks, and slide down the side of a moun­tain. The tougher the experience, the greater the satisfaction. It Takes a Tribe shows you how to embody the Tough Mudder spirit and capture the same magic. As a Tough Mudder slogan says, “When was the last time you did something for the first time?”

Winner of the Business Book Awards 'Startup Inspiration' category ------ Tough Mudder is not a race. It's a challenge. Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others and with twenty obstacles, forty tons of ice and five hundred thousand litres of Grade-A mud set over ten to twelve miles, you're going to need it. This revival of community is the key to the company's success. In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love. It Takes a Tribe is the astonishing inside story of Tough Mudder, and a textbook for anyone looking to start a business or find more followers. 'Gripping - reveals what it takes to stand by your values' ADAM GRANT, Wharton professor and bestselling author of Originals and co-author of Option B Will Dean is co-founder and CEO of Tough Mudder. Will was included in Fortune's '40 Under 40' list and received the US National EY Entrepreneur Of The Year Emerging Award. He was born in the UK and is a graduate of the University of Bristol and Harvard Business School. Prior to founding Tough Mudder, he worked as a counter-terrorism officer at the UK Foreign and Commonwealth Office. He divides his time between London and New York.

"Who on earth wants to jump into ice baths and run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?" my professors asked. My gut feeling was--plenty of people. Will Dean, founder of extreme obstacle course Tough Mudder, shares the thrilling inside story of how a scrappy startup grew into a movement whose millions of members feel like co-owners. He shows how other companies can embrace the Tough Mudder playbook by nurturing tribes of passionate fans while constantly experimenting with new risks. After five years as a British counterterrorism officer and two years at Harvard Business School, Dean was determined not to follow his classmates to Wall Street or Silicon Valley. Instead, he pursued his unique vision for an extreme obstacle course--a ten- to twelve-mile gauntlet pushing participants to their limits and helping them surpass those limits together. Instead of cutthroat competition, Tough Mudder would be about continual self-improvement and collective energy. It would be about the power of a tribe. Dean and his small team launched the first Tough Mudder event in May 2010, hosting 5,000 pioneers at a deserted ski resort in Pennsylvania. Just seven years later, more than 3 million people on four continents have participated at least once, and hundreds of thousands have done so repeatedly. More than 20,000 are so committed that they sport a Tough Mudder tattoo. Mudders prove the power of fierce and unshakable loyalty to one another and the challenge itself. Proudly sporting orange headbands and team uniforms, they'll run through mud, climb steep walls, face electric shocks, and slide down the side of a mountain. The tougher the experience, the greater the satisfaction. It Takes a Tribe shows you how to embody the Tough Mudder spirit and capture the same magic. As a Tough Mudder slogan says, "When was the last time you did something for the first time?"

A life strategy guide by the creator of the Spartan Race explains how the principles that bring about success in an extreme sports environment can help anyone achieve his or her full potential in life, business, and relationships.

How Technology Brought Us Together – and Why It Could Drive Us ApartAuthor: Rachel BotsmanPublisher: Penguin UKISBN: 0241979870Category: Technology & EngineeringPage: 352View: 2123

Nominated for the Business Book Awards 'Embracing Change' category ----- If you can't trust those in charge, who can you trust? From government to business, banks to media, trust in institutions is at an all-time low. Widespread corruption, elitism and economic disparity have led to a worldwide upsurge of anti-establishment movements. But this isn't the age of distrust - far from it. In this revolutionary book, world-renowned trust expert Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: we have lost faith in brands, leaders and systems, but millions of people every day rent their home to total strangers on AirBnB, exchange cryptocurrency online, or get in the car of an unknown Uber driver. This is the age of distributed trust; a paradigm shift driven by new technologies that are rewriting the rules of an all-too-human relationship. If we are to benefit from this radical transformation, it is vital that we understand the new mechanics of how trust is built, managed, lost and repaired. In Who Can You Trust?, Botsman provides a detailed map of this uncharted landscape - and explores what's next for humanity.

The Guardian Companion to the Slickest Show on TelevisionAuthor: Will DeanPublisher: Guardian BooksISBN: 0852653654Category: Performing ArtsPage: 256View: 5151

'Who could not be happy with all this?' Donald Draper, season one, episode two Sophisticated, controversial and stylish, Mad Men has been mesmerising its many fans since it first appeared on our screens in 2007. The Hitchcock-inspired title sequence, the period Madison Avenue set design and the impeccably styled costumes have all garnered admiration, but it is the quality of the scripts and the intensity of the drama that keeps people coming back for more. What is Don Draper's big secret? Will Pete and Peggy's love ever see the light of day? And how on earth do they manage to smoke and drink so much over the course of a working day? These questions and countless like them are debated in this brilliant collection, which features comments and discussions from the Guardian's Notes from the Break Room blog coupled with in-depth interviews with the show's creators and stars. Whether you've been watching the series from the beginning or are new to the show, The Ultimate Guide to Mad Men is as compelling as the show itself.

WINNER OF BUSINESS BOOK OF THE YEAR 2018 (The Business Book Awards) "Essential reading for CEOs and leaders of change." - Martin Davis, CEO, Kames Capital 88% of change initiatives fail. The Change Catalyst provides you with the insight, tools and know-how you need to make sure your next change, strategy or M&A is the one in eight that succeeds. Whether you're trying to change a process, a culture, a behaviour or an entire business, success demands complete clarity of what you are trying to achieve and why, followed by a clear plan to align your people to deliver. All change is about people, and one of the most important ingredients for successful change is the identification and appointment of a Change Catalyst. This is the person who can guide your organisation – its people and its processes – to the ultimate delivery of the outcomes your business needs. The book takes you deep inside the culture and process of change to show you how to set yourself up for success in both the short and long term; identify your goal, clarify your vision, stay focused on the outcome and develop and deliver a do-able plan. It will also explain how to genuinely engage stakeholders at all levels in every stage of the process. Real-world case studies show you what a successful change initiative looks like on the ground, and the Change Toolbox offers a collection of proven tools and models to streamline planning and implementation. Clear, intelligent guidance cuts through the buzzwords to get down to business quickly, and a pragmatic, holistic approach helps you tackle strategy, culture, execution and more. People don't like change; it rattles their cages and makes them uncomfortable – and emotion trumps logic every time. This book shows you how to pinpoint the emotional triggers, coax logic out of hiding and get everyone on board as you drive real, lasting change. Learn why typical change initiatives are far more likely to fail than succeed. Identify your Change Catalyst to strengthen both process and outcome. Overcome cultural challenges and turn understanding into transformation. Develop and implement a solid strategy for successful change. Whether you want change at the team level or on a government scale, no initiative is immune from the perils of inertia, misguided focus, distracted leadership or muddled planning. Change is inevitable. Successful change isn't. The Change Catalyst will tilt the odds on your favour and enable your next change initiative to be among the 12% that succeeds.

Selected for ITV's Zoe Ball Book Club and shortlisted for the Guardian's Not the Booker prize A Daily Telegraph Book of the Year ‘Will Dean’s atmospheric crime thriller marks him out as a talent to watch. Dark Pines is stylish, compelling and as chilling as a Swedish winter.’ Fiona Cummins, author of Rattle ‘Atmospheric, creepy and tense. Loved the Twin Peaks vibe. Loved Tuva. More please!’ C.J. Tudor, author of The Chalk Man For fans of Gillian Flynn’s Sharp Objects and Peter Høeg’s Miss Smilla’s Feeling for Snow, a brand new debut crime writer introduces a Scandi-noir Tuva Moodyson Mystery SEE NO EVIL Eyes missing, two bodies lie deep in the forest near a remote Swedish town. HEAR NO EVIL Tuva Moodyson, a deaf reporter on a small-time local paper, is looking for the story that could make her career. SPEAK NO EVIL A web of secrets. And an unsolved murder from twenty years ago. Can Tuva outwit the killer before she becomes the final victim? She'd like to think so. But first she must face her demons and venture far into the deep, dark woods if she wants to stand any chance of getting the hell out of small-time Gavrik.

The Essential Training Guide for Obstacle Racing Enthusiasts, Or How to Get Fit, Stay Safe and Prepare for the Toughest Mud Runs on the PlanetAuthor: Jacob Salt-BerrymenPublisher: CreateSpaceISBN: 9781490340555Category: Sports & RecreationPage: 80View: 1881

A must read for anyone with a curious mind for obstacle racing, preparing for their first ever event, or for extreme mud-loving, obstacle racing addicts. Published by Central YMCA, the UK's leading activity for health charity, and written by Jacob Salt-Berrymen, an experienced health and fitness instructor, this essential guide will ensure you are fully prepared for the obstacle race that lies ahead of you, complete with its crawling, jumping, dodging and electrifying obstacles! With something for everyone, Jacob's advice covers everything you need to know to get you from your sofa to the finishing line, including what types of races to choose, what demands they will place on your fitness and your body, what obstacles you are likely to face and, vitally, how you can train for them. Central YMCA Guides: Trustworthy advice from those in the know.

An American Farm Boy In Search Of Meaning “Life was so short that it meant nothing at all unless it were continually reinforced by something that endured; unless the shadows of individual existence came and went against a background that held together.” - Willa Cather, One of Ours Claude tries to escapes from his family firm grasp who want him pious and working at their family farm in Nebraska. He marries in his attempt to escape only to realize that his wife is not interested at all in him. That’s when another opportunity arises: going overseas and fight for the American army in World War One. This Xist Classics edition has been professionally formatted for e-readers with a linked table of contents. This eBook also contains a bonus book club leadership guide and discussion questions. We hope you’ll share this book with your friends, neighbors and colleagues and can’t wait to hear what you have to say about it. Xist Publishing is a digital-first publisher. Xist Publishing creates books for the touchscreen generation and is dedicated to helping everyone develop a lifetime love of reading, no matter what form it takes

Steve Jenkins and Derek Walter, had their lives turned upside down when they adopted their pig-daughter Esther--the so-called micro pig who turned out to be a full-sized commercial pig growing to a whopping 600 pounds--as they describe in their bestselling memoir Esther the Wonder Pig. The book ends with them moving to a new farm, and starting a new wonderful life where they will live on the Happily Ever Esther Farm Sanctuary to care for other animals and just live happily ever after... Or so they thought. People often think about giving it all up and just moving to a farm. In theory it sure does sound great. But as Derek and Steve quickly realized, the realities of being a farmer--especially when you have never lived on a farm let alone outside of the city--can be frantic, crazy, and even insane. Not only are they adjusting to farm life and dutifully taking care of their pig-daughter Esther (who by the way lives in the master bedroom of their house), but before they knew it their sanctuary grew to as many as 42 animals, including: pigs, sheep, goats, rabbits, chickens, cows, roosters, a peacock, a duck, a horse, a donkey, and a barn cat named Willma Ferrell. Written with joy and humor, and filled with delicious Esther-approved recipes dispersed throughout the book, this charming memoir captures an emotional journey of one little family advocating for animals everywhere.

Red Snow is the eagerly awaited follow-up to Dark Pines, selected for ITV's Zoe Ball Book Club TWO BODIES One suicide. One cold-blooded murder. Are they connected? And who’s really pulling the strings in the small Swedish town of Gavrik? TWO COINS Black Grimberg liquorice coins cover the murdered man's eyes. The hashtag #Ferryman starts to trend as local people stock up on ammunition. TWO WEEKS Tuva Moodyson, deaf reporter at the local paper, has a fortnight to investigate the deaths before she starts her new job in the south. A blizzard moves in. Residents, already terrified, feel increasingly cut-off. Tuva must go deep inside the Grimberg factory to stop the killer before she leaves town for good. But who’s to say the Ferryman will let her go?

Designed by G.J. Churchward, no. 40 was constructed at Swindon in April 1906. It was Swindon’s first 4 cylinder simple engine and was the forerunner of Churchward’s famous 4 cylinder Star Class 4-6-0s. Initially built as a 4-4-2 Atlantic, no. 40 was named North Star in September 1906, rebuilt as a 4-6-0 in 1909, and renumbered 4000 in 1913. Including no. 40, the Star class eventually numbered seventy-three locomotives, all built at Swindon in batches between 1906 and 1923. In service the Stars proved to be both free-running and reliable locomotives, and for many years were used to haul the Great Western’s top link services, including the world-famous ‘Cornish Riviera Express’. The introduction of the Collett Castle Class 4-6-0s in 1923, and the King Class 4-6-0s in 1927, saw the Stars relegated to secondary passenger, freight and parcels services. A number of Stars were rebuilt by Collett as Castles, including the prototype no. 4000 North Star, but the remaining Stars continued to give good service. At Nationalisation in 1948, no less than forty-seven of these fine locomotives passed into Western Region ownership, the last example, no. 4056 Princess Margaret, being withdrawn in October 1957. In this book, Laurence Waters charts the history of the class from the prototype, right through to the final workings in October 1957. Using many previously unpublished photographs from the Great Western Trust photographic collection, accompanied by informative captions, every member of the Class is illustrated. This book should appeal to those interested in the history of Great Western locomotive development as well as modellers of the Great Western and Western Region.

Written by two respected academics who work with a highly-regarded social enterprise incubator, this is the first social enterprise textbook to combine theory with current cases from around the world to illustrate concepts and provide critical insights into what works, filling a huge gap in the literature. Interest in social enterprises is exploding in business schools. Social ventures seek to bring the discipline and energy of private enterprise to the task of solving problems like poverty, lack of clean water, and poor environmental quality. Although several textbooks exist to introduce the concept to students, this is the only one to combine current theory with extensive real-world examples. It draws on the collective intelligence of more than 200 Silicon Valley entrepreneurs in mentoring more than 700 social entrepreneurs at the Global Social Benefit Institute, a 14-year old social enterprise incubator at Santa Clara University's Miller Center. It offers a complete skill-building framework for both aspiring and practicing social entrepreneurs.

Throughout your life, you've had parents, coaches, teachers, friends, and mentors who have pushed you to be better than your excuses and bigger than your fears. What if the secret to having the confidence and courage to enrich your life and work is simply knowing how to push yourself? Using the science habits, riveting stories and surprising facts from some of the most famous moments in history, art and business, Mel Robbins will explain the power of a "push moment." Then, she'll give you one simple tool you can use to become your greatest self. It take just five seconds to use this tool, and every time you do, you'll be in great company. More than 8 million people have watched Mel's TEDx Talk, and executives inside of the world's largest brands are using the tool to increase productivity, collaboration, and engagement. In The 5 Second Rule, you'll discover it takes just five seconds to: Become confident Break the habit of procrastination and self-doubt Beat fear and uncertainty Stop worrying and feel happier Share your ideas with courage The 5 Second Rule is a simple, one-size-fits-all solution for the one problem we all face—we hold ourselves back. The secret isn't knowing what to do—it's knowing how to make yourself do it. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Arial}

The Secret Power of Embracing Emotions at WorkAuthor: Liz Fosslien,Mollie West DuffyPublisher: PenguinISBN: 0525533842Category: Business & EconomicsPage: 304View: 1968

A visual exploration of how to embrace emotion at work and become more authentic and fulfilled while staying professional. When it comes to emotions at work, there's rarely a happy medium. In some offices, your boss might send snaps of her weekend getaway in Vegas, or your coworker might send twenty texts about how Susan ate his clearly labeled lunch...again. Other offices are buttoned-up emotional deserts, where crying is only allowed in the bathroom and you suspect your coworkers might be robots. Either extreme hurts employee health and productivity. Liz Fosslien and Mollie West Duffy take a charming and deeply researched look at how emotions affect our professional lives and how we can navigate emotions at work. The modern workplace can be an emotional minefield (Do I shake my boss's hand or give her a hug? Did I forget to mute my phone on the conference call?) filled with unwritten rules. As our jobs become more collaborative, complex, and stressful, effectively embracing emotion is more important than ever. The book combines practical advice and scientific research to give you the tools you need. A sample: * Forget "unemotional" decisions; there are none. In fact, rational decisions require you to acknowledge and examine your emotions. For instance, fear often indicates anticipated future regret. * Real, valuable feedback is not going to feel like a gift. Realize that negative feedback often means the criticizer cares about helping you improve and is willing to bear the awkwardness of a difficult conversation. * Stop letting someone else's bad mood ruin your day. Emotions are viral-- we catch the feelings of those around us. If you're stuck next to a constant complainer, mentally remove yourself from the situation. * Learn to communicate and interpret digital messages. That "totally normal" email you sent may be seen as hostile because you didn't explicitly state your positive emotions (e.g., "I love what you did here!"). Thanks to Fosslien's sharply funny two-color illustrations, No Hard Feelings is a romp through behavioral economics, psychology, and organizational design.

An all-encompassing resource to improving your communication, this book connects skills with scenarios and purpose to help you hear and be heard, and provides comprehensive guidance toward getting your message across, and getting the results you want. --

If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness—if you follow five core principles of smarter spending. Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong. Happy Money explains why you can get more happiness for your money by following five principles, from choosing experiences over stuff to spending money on others. And the five principles can be used not only by individuals but by companies seeking to create happier employees and provide “happier products” to their customers. Elizabeth Dunn and Michael Norton show how companies from Google to Pepsi to Crate & Barrel have put these ideas into action. Along the way, the authors describe new research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this book, readers will ask themselves one simple question whenever they reach for their wallets: Am I getting the biggest happiness bang for my buck?