Increase business by reducingbrowser abandonment online

Whatever you sell online, it is essential your website has an effective solution to deal with browser abandonment in real-time. You need to be certain the moment a customer or prospect decides to leave your website, your communications strategy will enable you to engage with them.

Our browser abandonment solution is widely used in the insurance, utility, finance, retail, travel and telecom sectors. We enable our clients the opportunity to engage with website visitors before they close the browser – which ultimately increases engagement, revenue and customer satisfaction.

How should you managebrowser abandonment?

Anticipating when an online visitor is about to abandon or needs support on your website is the key to tackling Browser Abandonment. Our solution works in real-time to identify when visitors are likely to leave, allowing you the opportunity to immediately re-engage with them before they head to a competitor.

Using Optilead’s Browser Abandonment solution, in conjunction with our Web Callback solution – means you can automate telephone calls between your business and customers that are about to abandon your website – so you can guide them through the buying process.

How does Optilead’s Browser Abandonment work?

Our Browser Abandonment solution works seamlessly by tracking the activity of visitors on your website – the moment the system detects the visitor may be about to abandon, either through the visitor stalling on a page, or moving their mouse towards closing your site, a pop-up is initiated.

The pop-up is the crucial part to reducing browser abandonment. It offers the user an opportunity to speak to someone directly, to answer any queries that may have caused them to start abandoning the site.

The Optilead solution prompts the end user to complete a simple form to request a call back from your company. We then instantly connect your sales team or available agent directly to the website visitor to assist them over the line.

We fully automate these calls so that a member of your team can speak to the customer in as little as 60 seconds.

What do we track?

Mouse Cursor Position

Track if the user is about to close your site

Activity Level

Intervene if the user pauses at any time on your site

Time on site

Ensure you don’t bombard users before they browse

Dealing with different types of Browser Abandonment

The two biggest indicators that someone is about to abandon your site are: the visitor moving their mouse cursor out of your site’s main content area – usually to close the window – or the visitor stalling on one page after browsing the site for a while.

That’s why our solution monitors both user activity levels and cursor position, to ensure that visitors don’t slip through the net, and abandon your site without being offered any support.

With Optilead, you can even present different pop-ins depending on the type of abandonment, meaning you could ask someone who has stalled on a page if they ‘Need any help?’ or, if they have moved their mouse towards the exit button, ‘Going so soon?’.

By combining all of these elements, we can build an intelligent Browser Abandonment strategy that ensures no potential customer ever leaves your website again without being offered your support.

Why offer the visitora call back?

Our solution focuses around allowing the visitor to request a call back from your business. By engaging in this direct and much more personal way, you can talk potential customers through any queries they may have and put them at ease.

This solution allows you the chance to excel in customer service, allowing online visitors to connect with you in person and gain trust in the company they are considering purchasing from. But, ultimately it provides you with the best possible opportunity to convert sales from people who would otherwise have left your website.

Key benefits of Optilead’sBrowser Abandonment Recovery

Connect with prospects in 60 seconds Route calls centrally or to a local branch Prioritise leads for maximum ROI