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Redline Hires for Euro Sales

Published August 26, 2008

DIJON, France (BRAIN)—Redline Bicycles has hired Bertrand Briois as their new European sales manager.

Based out of France, Briois will head up the Redline headquarters­ to maintain closer contact with its current international distributors and help further increase sales and distribution of Redline bicycles throughout Europe.

Briois is no stranger to the European cycling scene; having worked in the bicycle industry since 1997 in England, France and Switzerland. In the past 10 years, Briois has been affiliated in sales and product development with brands such as Diamondback, Raleigh, Nakamura, and most recently with Giro, Bell and Easton.

"My love for bicycles began with BMX," said Briois, who on occasion, still attends BMX races for fun and pleasure. "With Redline having such deep roots in the sport, it¹s a real honor to be in charge of their European expansion and sales."