A U.S. federal judge on Monday ruled that Microsoft's LinkedIn unit cannot prevent a startup from accessing public profile data, in a test of how much control a social media site can wield over information its users have deemed to be public.

U.S. District Judge Edward Chen in San Francisco granted a preliminary injunction request brought by hiQ Labs, and ordered LinkedIn to remove within 24 hours any technology preventing hiQ from accessing public profiles.

And a little bit on the back story, in case you had not been following this case over the last few months:

The dispute between the two tech companies has been going on since May, when LinkedIn issued a letter to hiQ Labs instructing the startup to stop scraping data from its service.

HiQ Labs responded by filing a suit against LinkedIn in June, alleging that the Microsoft-owned social network was in violation of antitrust laws. HiQ Labs uses the LinkedIn data to build algorithms capable of predicting employee behaviors, such as when they might quit.

Got all that?

Seems pretty simple, but at the same time the ulitmate outcome of this case (LinkedIn will almost certainly appeal this ruling) could be pretty important not just for LinkedIn and hiQ Labs, but also for you and me and everyone else who's data/profiles are at the core of this case.

Three quick takes from me since it's my blog...

1. While we are all pretty aware and comfortable with the social network concept of 'You are not the user, you are the product', most of us have continued to rationalize this away as it pertains to our usage and participation on sites like LinkedIn and Facebook. If we get enough utility and value from being a member of LinkedIn, (networking, job opportunities, sales leads, etc.), then we are ok with LinkedIn building their business around selling access to and ways to interact with our profile data. But even if we are ok with LinkedIn earning revenue in this way, are we as comfortable with a third party like hiQ doing much the same? When you and I signed up for LinkedIn, I don't recall any T&C that asked if that would be ok? I personally get value from LinkedIn. I doubt the same can be said for hiQ.

2. hiQ's business seems to be about aggregating and analyzing public LinkedIn profile data and then building out a set of tools that can help organizations make predictions about potential turnover. They are making a pretty big assumption that the 'right' amount of people have up-to-date, accurate, and meaningful profiles. And I think that is a pretty big assumption. I had to look up about 5 people on LinkedIn today, and two of them I am 100% don't have their current job title listed correctly. And these are the kinds of folks that use LinkedIn pretty regularly.

3. And despite the above caveat about the completeness and accuracy of user profiles, it is indeed true that LinkedIn (courtesy of all of us), do possess an incredible amount of workforce data. Companies, jobs, career progression, contacts, etc. All good and important stuff. But you know who else possesses an even more accurate and more detailed data set about workforces, compensation, job moves, career paths, mobility andmore? Your current HR Tech provider(s), that is who. The bigger cloud HR providers, (ADP, Oracle, Ultimate, SAP, Workday, Infor, and more), all have incredibly detailed data sets on people. Where thry work, how much they earn, where they went to school, how their careers have evolved, etc. And these providers are all taking positive and aggressive steps to create valuable tools and insights from these large data sets. Plus, I would gather that while the data in your HRMS might not be 100% perfect, it is likely closer to the truth than the stuff on the average LinkedIn profile. If you haven't yet, talk to your HR tech provider about what they are doing to create new tools to help you that are based on the knowledge that can be gleaned from millions of data points in the cloud.

I will keep an eye on the LinkedIn - hiQ case to see how it develops, but if nothing else it has served as a semi-occasional reminder that once it is on the internet, data flows like water. And you probably can't hold it back forever.

Quick announcement of a FREE webinar I will be doing this Wednesday, August 16 at 2PM ET to discuss some current and important HR Technology Trends, and to do a bit of preview of the upcoming HR Technology Conference.

You can read the abstract of the webinar below, and you can sign up for the webinar HERE

As we developed the program for the 20th Annual HR Technology Conference scheduled for October 10 -13, 2017 in Las Vegas several important HR Tech trends rose to the surface. The HR Tech Conference has always been about the future - of the workplace, human resources, and the ways people interact with technology, colleagues and their organizations overall. For many organizations, if not most, these varied futures will be greatly influenced by technology. It could be essential for core HR and workforce management tools, new tech that allows leaders to better understand the engagement and sentiment of the employees, or highly analytical technologies that can actually “predict” the future itself, as well as many others. These are the technologies and the stories that we will bring to the forefront at HR Tech this October and the ones that will help HR leaders navigate what can seem at times to be challenging futures ahead.

In this webinar, HR Tech Program Chair Steve Boese (me) will share the five most important HR tech trends that will be prominently featured at the Conference in October, provide examples of how these trends are manifesting in HR technology solutions today, and preview the upcoming Conference to enable you to make the most of your HR Tech experience.

Sign up for the webinar HERE and be sure to tweet your thoughts and comments using hashtag #HRTechConf.

This week on the HR Happy Hour Show, Steve and Trish recorded live from Inforum 2017 in New York City and talked about some of the big announcements and innovations in HR Tech that were discussed at the event. Inforum HCM continues to innovate in HR Tech - from Artificial Intelligence, advanced analytics, and importantly - user experience design.

On the show Trish shared some of the details of these innovations, and we discussed the importance of design and user experience in HR Tech, and what HR leaders should look for and think about when assessing potential solutions.

Steve also put Trish on the spot by asking her to write a letter to her former HR leader self, offering advice as to what to think about when thinking about HR Tech. You definitely want to check out her answer.

Additionally, Steve theorized on how, where, and why the old 'Big ERP' approach to HR and HR tech went wrong.

You can listen to the show on the show page HERE, or by using the widget player below (email and RSS subscribers click through)

This was a fun show, many thanks to the folks at Infor for having the HR Happy Hour Show at Inforum 2017.

Remember to subscribe to the HR Happy Hour Show on Apple Podcasts, Stitcher Radio, or wherever you get your podcasts.

I'm not a user of Snapchat. Mainly because I am an adult, I was never able to figure it out the two or three times my HR Happy Hour partner Trish McFarlane tried to explain it to me, and also because I am an adult.

While 'maturing' as a platform, (I bet following the same pattern as Facebook, as the parents of the pre-teens, teens, and young adults who were the primary users of the network are 'forced' to sign up in order to keep and eye on what their kids are up to online), Snapchat is still by and large an app/social network predominantly used by people under 34. And this totally fine. I personally don't get it, and I look a little side-eyed when a 46 year old man asks if I 'Snap', but at the same time I totally understand why a 17 year-old would be on Snap all day long. That same 17 year-old would laugh at LinkedIn the same way I scoff at Snapchat.

I thought about this after reading a piece on Business Insider about McDonald's plans to use Snapchat, in the form of something they call a 'Snaplication' as a launch point in the recruiting process that has a goal of hiring about 250,000 new employees this summer.

The basic idea is that an interested candidate would log in to Snapchat, find the McDonald's careers 'page' or account or whatever it is you call such a thing on Snapchat, and view a 10-second video from McDonald's employees. The version of the process in Australia also allows candidates to record their own 10 second 'Snaplication' to send to McDonald's. From there, the app allows the candidates (via a swipe) to launch an actual job application process in the app.

Sounds really cool and innovative, if a little cheeky. But I do applaud McDonald's for pushing the technology and candidate engagement envelope with this initiative. They (probably rightly), see that users of smart phones, (just about everyone), and who also use Snapchat, (probably lots and lots of people from 16 - 30), line up pretty well with their typical or targeted employee profile.

But what I worried about when I read the story, (and after I stopped rolling my eyes at the concept of a 'Snaplication'), is that this kind of a 'front door' to the recruiting process would almost certainly screen out a pretty significant cohort of potential applicants who don't use Snapchat, would have no clue how to figure out how to send a 'Snaplication', and rather than try and figure it out, would just walk next door to Chick fil-A to apply there. That cohort would be made up of mostly older people, folks like me for example.

And if you were surprised to learn that a 'Snaplication' is a thing, you might also be surprised to learn that on average, fast-food workers are getting older too. There are a few different sources of this kind of data, and the numbers are not all consistent, but this example from the BLS suggests that median age of all food service workers is about 30. And I bet if you hit up a McDonald's for your McMuffin and coffee fix this morning you are likely to finds as many 30+ folks working the counter and grill as you are the more typical Snapchatter.

Now I know that you don't 'have' to use Snapchat to apply for a job at McDonald's, and the traditional methods that older candidates would be more familiar with are still available, but that is not really the point.

The point is that every decision an organization makes about how it will find, attract, and engage candidates has an impact on the organization in the long run, particularly its diversity and inclusiveness.

Pushing 'Snaplications' will drive more applicants from a certain, younger demographic, just like working an on-campus recruiting event at the University of Pick Your State will drive more applicants from that particular school's demographic. Running targeted job ads on any website or social network also (by design), shapes, influences, and limits the candidates you are likely to attract.

None of this is new thinking, smart HR and recruiting folks know this for sure. But I am not sure candidates do.

Or said differently, when I read about the 'Snaplication' program, the first thing I thought of was that there's no way I would ever do that. And that is ok I suppose, as I probably would not be applying to McDonald's anyway.

But I bet there are at least some, maybe quite a few actually, interested and desirable candidates that McDonald's might be turning off with a program like this. And the real lesson is that we all need to be really careful and considerate about how the places, methods, requirements, and technologies that we use in the candidate attraction and application process can have downstream impacts on the organization overall.

'Snaplications' sound dumb. But they matter. All the choices we make that impact who we bring in to the organization matter.

1. Three trips to China in the last three years and I am pretty sure it is the most fascinating place I've ever been and may ever get to. HR Tech China was amazing. Shanghai is probably the best city I've visited. I didn't get to see this when we were there, but check out this self-driving convenience store (yes, you read that correctly), coming soon to Shanghai.

2. One of the harder things for independent consultants, contract workers, or other 'gig' economy types to manage is time out of the (home or otherwise) office. Unlike our corporate colleagues, there is often no one to delegate responsibility for work or even just responses to inquiries to when a gig workers is on vacation or traveling. Consequently, stuff piles up even more than usual. Once I dig out and some of the dust settles, I am going to figure out once and for all an email management system that can work for me. Until then, you can re-send if you are waiting for something from me.

3. Due to above-mentioned travel, I missed 85% of the recently concluded NBA Finals series between the Warriors and Cavs. What a letdown. I probably watch (at least parts of), 400 NBA games each season. To miss the conclusion was kind of a drag. Thanks to the Delta Sky Club in MSP for having the game on this past Monday night while I was waiting out a 3.5 hour flight delay.

4. But now that NBA season is over, I am officially going to join the ranks of 'cord cutters'. Spectrum, look out for a call from me this weekend. In a related note, in the US, Netflix now has more subscribers than 'normal' Cable TV providers have.

5. If you haven't yet, have a look at the latest shows on the HR Happy Hour Podcast Network. We've been producing some great content lately on HR Tech, Employee Wellbeing, Employee Engagement and more.

6. I am a huge fan (as a consumer/user) of Uber. But with each passing week we hear more and more of what a disaster of a company culture that has been allowed to develop over there. But yet, I still am compelled to call an Uber when I need a ride to the airport in Phoenix. I am not sure how to feel about all that. Have you dropped Uber the more you have learned about their culture?

7. Speaking of Uber, in one of their 'healing' meetings recently, their new HR head asked employees to stand up and hug each other. This is a terrible idea on every level. Mark me down on the side of 'no hugging at work ever' policy. In fact, I am not that big a fan of hugging in real life outside of work as well. I think Jerry has it right in this clip (email and RSS subscribers click through)

9. Which companies generate the most revenue per employee? If your guesses start with Apple or Amazon, keep guessing. Some fascinating data from Visual Capitalist. If you could pick just one metric for the condition of your business, revenue per employee would probably be the smartest choice.

10. I gave myself exactly 23 minutes to write this post, and I am at minute 22. So it ends here. Have a great weekend all!