A funny and charming ad. It has proven that sense of humor really is a good vehicle to convey messages; making people laugh is a sure ticket to their heart and speaking of which this engaging ad proves it easily. But there is one thing the ads company forgot–mental retention.

The humor at first is unfolding slowly in anticipation of the punch line, waiting…waiting and then there it is! Good! After that there is not enough time (guess about a couple of seconds) left for the name of the product and what it offers. In television where you can’t replay an advertisement mental retention is the most important factor.

This leaves me guessing whether the ad is for a mobile company, an airline industry, a sleeping pill or you guess what…Gillette razor shave.