Highsnobiety To Launch E-Commerce Platform Starting With Prada

What?Culture and lifestyle blog Highsnobiety has announced the start of their e-commerce platform based around “drops”.

Highsnobiety announced today that it would be launching its global e-commerce platform later this month. The website publication has been around now for 14 years and will open its online store on May 22nd starting with Linea Rossa by Prada through an exclusive partnership.

According to David Fischer, Highsnobiety’s founder, the store will be following a “drop” model where future brands, products and collaborations will be released weekly bringing a streetwear community mindset to their shopping experience.

“Ultimately the Highsnobiety commerce model is where we’d be dynamically dropping products over time, sometimes once a week, several a week, where we team up with brands to strategically release product in a content-led model,” he told BoF, defining the online shop as a “true fusion of content and commerce.” - David Fischer for BoF