How do I know I am qualifying for an Audience Manager Trait or Segments?

Objective: Provide the steps required to determine if a user has qualified for an Audience Manager trait or segment.

Verifying that you are getting into a trait or segment can be a straightforward process, if you know the best way to check. By the end of this article, you should gave a better understanding of where you can look, and what options are available.

Visitor Profile Viewer:

The best way to determine if you have been qualified for an Audience Manager Trait or Segment is to use the Visitor Profile Viewer. The Visitor Profile Viewer is located under the “Tools” menu on the left navigation bar.

By default the Visitor Profile Viewer will show all of the Traits and Segments that you have qualified for. For traits, it will also show the date of the last realization and the frequency of realizations. For Segments, it will show the date of the last realization for real-time segments, or whether it is an onboarded segment.

Note: Please be aware that for onboarded traits there is a 24 hour delay, and for segments there is a 12 hour delay before the report will reflect those realizations.

One benefit of the Visitor Profile Viewer is that you can also look up realizations for other users. To do so, you need to have their Audience Manager UUID and enter it into the “UUID” field at the bottom of the report. Once the value has been entered press “Refresh” to update the report.

Because of the delays that can occur when using the Visitor Profile Viewer, an alternative method that can be used to look at real-time segment realizations is to set up a Cookie Destination, mapping the desired segments to the destination, and to view the response that is returned to your
website. Segments using onboarded traits will also show up using this method, but only if the onboarded trait(s) have already been realized.

Creating the Destination:

The cookie destination creation screen is broken into three sections: ‘Basic Information’, ‘Data Export Labels’, and ‘Configuration’. Each section has several different options that can be specified, but we will be focusing only on those as they apply to verifying segment realizations.

Configuration
Cookie Name – Enter the name that will be written to the browser. Example: adobecc_verify.
Cookie Domain – Enter the domain that will be written in the cookie. Example: cc-adobe.com Publish data to – Select the ‘All of our domains’ radial option.
Data Format – Select the ‘Single Key’ radial option.
Key – Enter a value for the key.
Example: ‘segments’.
Key-Value Pair Delimiter – Enter a delimiter value that will differentiate multiple
Key / Value Pairs. Example: ‘#’
Serialize – Select the ‘Enable’ checkbox.
Serial Delimiter – Enter a delimiter value that will differentiate multiple
values. Example: ‘,’.

Once the destination has been created, map any segments thatyou want to verify membership for to the destination. To verify the membership, locate the AudienceManager calls on your page, and look for your cookie name in the “stuff”portion of the request response.

Note: There is a delay in how quickly you are able to see this information in the response. This can be anywhere from 10 to 30 minutes.