DATA QUALITY: THE ESSENTIAL TOOLS

Tuesday, November 28, 2017

Data quality: The essential tools

Only 33% of CEOs say they trust their data (“CEO Outlook” 2016, KPMG). As sources of data are multiplying and diversifying, so are concerns about quality. Data quality is now a major strategic challenge for many companies, as it has a direct impact on company growth and longevity. And incorrect or unreliable data can have serious consequences on your digital analytics activities including loss of trust, reduced credibility, and poor business decisions.

At AT Internet, data quality is an absolute priority. That’s why we’ve put together our data quality toolbox: a set of easy-to-use tools that make it simple and painless to ensure your data’s quality.