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Good sports club furniture can help engage newcomers

The right sports club furniture helps to create a welcoming environment and a place to wind down after a session of hard competition - or just of fun play.

All too often, premises are left somewhat neglected as the focus is placed on the outdoor facilities - maintaining the grounds or playing fields, keeping pitch markings clear and bright, and so on.

But you shouldn't overlook the impact that good sports club furniture can have on your interiors too, whether your players and members tend to stick around to socialise after a game, or you simply wish they would do so more often.

Creating a place for the team and their friends, family and fans to come together can help to boost the sense of community your sports club produces, and may also help you to bring new members into your club.

Last month, Sport England announced a new online tool, Club Matters, which could help you to identify areas where you could improve, such as by investing in your pavilion furniture and other club fixtures and fittings.

One part of this tool, Club Improvement Plans, is a chance to assess your performance in a number of different areas, to determine what you are already doing well, and where you could improve.

British Athletics reported on the launch of this tool by quoting Joanne Robb, who was inspired by London 2012 to open the appropriately named Inspire Gymnastics Academy in Nottingham.

She said: "There's a big push for grassroots sport that relies very heavily on volunteers and local clubs. If clubs don't get it right and don't give young people a good experience, it can potentially put them off."

'Getting it right' can be a challenge, there's no doubt about that, but you give yourself the best possible start by investing in your premises first and foremost - create a physical club that's fit for purpose, and people will use it more fully as a natural consequence.

Consider stackable pavilion furniture too so that, for example in the case of cricket club furniture, it can be easily carried outside on a sunny day to create informal spaces for extra spectators.