Auto Portal Watch: Manisha Seewal appointed CEO of Jualo.com

Seewal will assume the new role in addition to her responsibilities as group Chief Marketing Officer of automotive marketplace Carro.

Indonesia’s C2C marketplace Jualo.com has appointed Manisha Seewal as its Chief Executive Officer, as CEO Pedro Principe has departed from the company.

Seewal will assume the new role in addition to her responsibilities as group Chief Marketing Officer of automotive marketplace Carro. This comes shortly after Carro acquired Jualo.com to further boost the reach of its proprietary technology platform in Southeast Asia, especially as Indonesia is the region’s largest automotive market.

Seewal is set to oversee the marketing function for Carro in Singapore, Indonesia and Thailand, reporting to Carro’s CEO and co-founder, Aaron Tan. The role is a newly-created and will see Seewal becoming a key member of Carro’s leadership team. She will also be tasked to lead the marketing teams to deliver a seamless, integrated customer proposition. This is to drive brand awareness, consideration and transaction volumes which will result in building trust across all its business lines, the statement said.

“We are looking forward to seeing Seewal bring to the team her experience as a strategic marketer who is driven by a deep understanding of consumer insights, and delivering integrated marketing campaigns,” said Tan.

“As a car enthusiast myself, who has changed 10 cars in the last 13 years (of which most were second-hand cars) I believe in everything Carro has to offer to me as a customer. With its data-driven proposition and clear purpose of doing business with complete transparency, I’m really excited to be joining the team and leading the marketing function for Carro,” Seewal said. Read the rest of Seewal’s interview below.

Modern marketing is changing rapidly as customers are driving expectations – from comparing price points to seeking a personalized experience. Though there are several tools to empower the marketer which allow measurement of consumer reaction, including their sentiments, I have observed an over-reliance on numbers alone, without taking a step back and doing a sense check on the bigger picture.

Numbers never lie but let’s not shut out common sense: While numbers don’t lie, the interpretation is dependent on the experience of the one reading it. I would advise marketers to use the numbers to support and enhance their marketing effectiveness, but stay true to the emotions that connect us to each other. After all, we are emotional creatures that attempt to make rational choices.