Dolce & Gabbana Makes Plans for D&G Line

Dolce & Gabbana has been telling retailers and some store operators that it is folding its secondary D&G brand into its main Dolce & Gabbana brand.

The D&G label will disappear but the Dolce & Gabbana line will carry lower-priced clothes in addition to its expensive, tailored collection, according to a person familiar with the strategy. Another person familiar said these details are “mostly true.”

A Dolce & Gabbana spokeswoman declined to comment.

The move could confuse consumers, who know the top-tier brand for it sexy ultra-tailoring and the secondary line for its youthful buzz.

Yet Brunello Cuccinelli, another luxury Italian label, recently did something similar, folding its Gunex and Rivamonte labels and expanding its main line of clothes and accessories.