Mars expands product line

May 23, 2014

Mars Chocolate has announced a slew of new products, which range from Mars Bites to Dove Whole Fruit Dipped in Dark Chocolate.

Mars Bites give consumers a taste of their favorite candy bars in bite-size pieces. Mars is adding Twix, Musketeers and Milky Way bites to the portfolio. The suggested retail price is $1.49 for a 2.83-oz. sharing size. A 6-oz. stand up pouch is available for a SRP of $2.99.

The company is also delivering new Dove Whole Fruit Dipped in Dark Chocolate, which is a combination of real fruit dipped in Dove dark chocolate. The item comes in three varieties: cranberry, cherry and blueberry. Consumers can choose from a 2.83-oz. sharing size for a SRP of $1.99 to $2.59 for cranberry and blueberry; and a 6-oz. small stand-up pouch in all three flavors for $3.59 to $4.79.

Other decadent announcements include:

Milky Way French Vanilla and Caramel Bar, which is making a return after first being successfully introduced as a limited-edition item in February 2013. SRP $1.09; and

M&M's Birthday Cake Chocolate Candies, a confection that combines milk chocolate and birthday cake flavor. The brand is leveraging the popularity of the cake flavor to help ensure robust sales, the company said. SRP is $1.09 for a single bag; $2.99 for a stand-up pouch.

Mars also announced the return of consumer favorites for Halloween 2014, which includes festive selections M&M's White Chocolate Candy Corn, Milky Way Caramel Apple Minis and a Minis Mix Autum Miniatures variety bag.

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