Better Collective inks another European purchase

After beginning the year with the acquisition of Polish online sports news domain operator Goal.pl Group, Better Collective has now announced that it has further strengthened its position in the Nordic market with the purchase of Finnish affiliate Premium Administration OU.

Founded in 2004, Copenhagen-headquartered Better Collective is a developer of digital platforms for the betting tip, bookmaker information and iGaming communities. Last year saw it acquire some seven other enterprises including Romanian online sportsbetting affiliate PariuriX as well as the firm behind the United Kingdom’s CasinoLounge.co.uk.

Better Collective stated that the seven-figure purchase of Premium Administration OU, which includes the rights to sites such as Vastaveto.com and KasinoSankarit.com, will help to it expand its influence across Europe and bring its operations in Finland ‘up to the level of the other Nordic markets’.

The Swedish firm additionally declared that Premium Administration OU, which was established in 2014, serves as an online casino and sportsbetting affiliate and was identified for acquisition thanks to its ‘unique and high-quality local content’ along with its ‘strong marketing profile and user-first approach’.

Michal Kopec, Mergers and Acquisitions Head for Better Collective, described the purchase of Premium Administration OU as ‘a perfect opportunity for us to continue growing across Europe’ before proclaiming that he was ‘excited about carrying forward the magnificent job’ the firm has been doing.

For his part, Mikk Maal from Premium Administration OU stated that he was ‘proud’ of what the Finnish concern had created but was now ‘excited to see what could happen in [the] upcoming years’ under the tutelage of Better Collective.

“With its resources and know-how, the future looks brighter than what we could have hoped for,” read a Monday statement from Maal. “We are sure that our loyal readers will see the Better Collective benefits very soon.”