Decarie Motors

When Moe Segal and his father,Max, opened a used-car dealership on a 3,600-square-foot lot on Decarie Blvd. in 1946, there was only space for a two-car garage and a small office.

Humble beginnings, for sure, but fast-forward to today: After more than 65 years of dedicated service and community involvement, Decarie Motors is the premier dealer of Bentley, Aston Martin, Land Rover and Jaguar vehicles in the city and is widely regarded as a veritable Montreal institution.

According to Cheryl Blas, the general manager, that’s a corporate mantle worn with pride: “Some might shy away from the word ‘institution,’ but we view our success and longevity as a tribute to the products and services we provide, and as a reflection of the tremendous relationships we’ve been able to develop over three generations – with our customers first and foremost, but also within the industry and the community at large, and even among ourselves as an evolving team committed to providing the very best.”

Moe’s son, Joel, has been the president and principal dealer of Decarie Motors since 1990 and, like his grandfather and father before him, he keeps the family concept front and centre in his approach

to business, customers and his staff. More than a dozen current employees have worked for Decarie Motors for 20 years or longer; one service manager, George Niphakis, recently celebrated his 40th anniversary with the company.

“That type of loyalty not only attests to the rewarding and state-of-the-art nature of our work environment, it also translates into a meaningful benefit for our customers,” Blas said. “With experience comes knowledge: Having such a high degree of in-house expertise with the prestigious brands we represent is a big part of what puts our customer service ahead of all the rest.”

For his part, Niphakis explains the business’s ongoing success this way:“The one thing that stands out and remains the key to our success is providing service not only to your vehicle but, more importantly, to you – the client.”

Little wonder then that Decarie Motors continues to garner return business from its satisfied clientele, together with new customers who come to Decarie Motors on the strength of a personal or professional recommendation.

“Even as it was in Moe and Max Segal’s day, no doubt, word of mouth is still the best advertising of all and the most sincere form of compliment,” Blas said. “Earning an individual’s confidence to the point where he or she will quite naturally speak highly of your business and brands with friends, family and colleagues is truly special. It’s one of those intangibles that come from consistently treating each and every customer as a VIP, and it’s a key factor in our ability to remain at the forefront of Montreal’s luxury automobile industry through good times and bad.”

While Decarie Motors is always pleased by referrals, new customers and return business, the company also believes in giving back to the community it serves, and is active in a variety of Montreal fundraising and charitable initiatives. “The causes we support tend to be local in nature and are beneficial in some tangible way to a segment of the Greater Montreal community,” Blas explained. “There are too many to name, but if you’re on Facebook, a leisurely search through our timeline should give you an idea of the community events and projects we support during the course of a given year.”

Speaking of stepping up to bat, Joel’s son, Max (named after his great-grandfather), a freshly minted CEGEP student, is putting in his first months on the job this summer. Does this mean Decarie Motors will soon have the distinction of being guided by members of four different generations of the Segal family? Even his dad will admit that it’s a bit early to tell where Max’s future lies, but, in keeping

with the provision of exemplary service at all levels, learning the business from the ground floor up is definitely part of a tradition and work ethic that has served the Segal family and their customers very well over the years.

So, while you may have to stay tuned for the arrival of Decarie Motors, The Next Generation, why not drop by and see for yourself what this proud Montreal institution has to offer your family or business right now.

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