Business Directories

Deutsche Post launches Facebook data app

Bonn, July 16, 2011

Deutsche Post DHL, a leading mail and logistics services group, has launched a new service for Facebook users, which offers a unique way to keep track of their Facebook data.

The “Social Memories” application is a customised book that compiles users’ social network data and visualizes it with photos and infographics. The book transforms users’ social network information into a lasting memory, a statement said.

Social Memories was developed together with the agency Cosalux and is offered to Facebook users globally. The app can be found on facebook.com/socialmemories and socialmemories.de.

“Deutsche Post DHL has always been the bearer of social memories on postcards and letters, nowadays oftentimes substituted by digital communication,” said Clemens Beckmann, executive vice president of Deutsche Post Innovation. “We are now turning it around, giving physical form to the digitized world.”

The app gives the choice between a free digital photo album consisting of selected book pages or a 28-page printed hardcover version that can be shipped worldwide. Once the user selects the time frame to be covered, the Social Memories application automatically begins to craft a book full of photos and statistics, culling from the user’s profile, status updates and photos. Images can be adjusted individually.

The Social Memories app, which functions in strict compliance with data privacy regulations, also analyzes the user’s profile information, providing information on items such as a person’s most active friends or most popular wall posts.

The results are plugged into easy-to-follow graphs. The user can also choose between three colors for the book and different languages. An online bookshelf lets the user flip through all his personal memory books created over time.

Vouchers for making this book a gift are also available, the statement said. – TradeArabia News Service