Cal Giant names new brand ambassador

Oct. 29, 2013

Widening its push into social media venues, Watsonville-based California Giant Berry Farms has named a food blogger as its new “ambassador.”

Brandie Kajino, the host of Spoon and Saucer (www.spoonandsaucer.com) was the winner of the company’s blogger contest that was announced this week as part of a strong effort this year to connect with food bloggers.

Cindy Jewel, the director of marketing for Cal Giant, said the staff was impressed with Kajino’s passion for and promotion of the “real food” movement. Taking a page from Michael Pollan’s book “In Defense of Food,” Kajinon defines real food as only the ingredients “your great-grandmother would recognize as food.”

In short, real food grows on trees or in fields, grazed in a field or was plucked from a vine. Period.

“Once we visited Brandie’s blog and read that description filled with passion, we knew we wanted to get to know her and explore ways we could work together and to share our story with her,” Jewell said.

Kajino said in a news release she finds berries a key component to the real-food movement.

“Seriously, they are a very regular ingredient in my own kitchen ... when they aren’t eaten first. Berries are the perfect real food for home cooks and busy families – they are portable, delicious, versatile, and packed with nutrition.”

She also complimented Cal Giant on its philanthropy and environmentally friendly initiatives.