Nando's

A richer digital experience

The challenge

The bold idea

A fresh website, app and loyalty card system, so customers can get their chicken fix online and Nando’s can understand what their fans really want.

The results

After doing its job locally, and keeping loyal customers engaged in the UK, the app and website code have been rolled out globally. Localised versions of the app have been released in Australia, Singapore and Malaysia.

The site was even chosen by Econsultancy as an example of the best restaurant mobile web UX.

A key ingredient of Nando's brief was bringing their loyalty programme online. Their existing programme was based around pre-printed cards and didn't allow for data capture. We replaced their old paper and stamp loyalty system with a new card that talks directly to their EPOS system.

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