Turn Twitter (RED)

Concept

Holiday campaign to raise awareness of the Product(RED) initiative by turning twitter "(RED)". We'd partner with Twitter to create a page dynamically displaying an ever-growing list of people who add the (RED) overlay to their twitter avatars. Users can shop (RED) products, add the overlay and retweet about the cause within the experience.

Role: Art Director/Designer

Augmented Reality Locator App

A mobile app using augmented reality to enable users to find (RED) popup stores or partner stores near their current location. Users can browse product selections through the app before deciding to visit a store.