Noah Brier, one of the founders of Percolate, was recently interview in Fast Company where he addressed the meaning of innovation.

After reading Josef Schumpeter, who is known as one of the first people in our industry to really talk about innovation, Brier came up with his own interpretation of what innovation in today's world needs to mean.

"Innovation is part of a process that involves creating something new (invention), figuring out how to commercialize it (innovation) and then actually getting to adopt it (marketing)."

The interview also asked Brier, "How do you go about creating a culture of innovation?"

"If you buy my definition above then creating that culture involves both committing to inventing (or at least watching the market very closely) and then having a group of people in place with a keen understanding of the market dynamics and the ability to understand how to take an idea that is often half-baked and turn it into something the market will buy into.”

I love how Brier connects the dots here. It's easy to get overwhelmed with the work that comes flying our way but it's important to take a step back and really assess if we've pushed the ideas far enough. It’s about making the time and creating the space so that we have the ability to truly innovate for our clients.