According to Google, over 20% of searches are related to a location. Google has kept pace with this trend and returns search results with maps and other specified information that is unique for one’s geographic location. For local business owners, in order to be seen in the search engines local search optimization is crucial.

Instead of solely focusing on bring more visitors to your site, how about turning more of your current visitors into customers? Google Website Optimizer allows you to test different layouts, headlines, buttons, images, and more. Often a site doesn’t need an overhaul to increase the number of users taking your desired action.