Digital upgrades at Coldwell Banker Previews imbue luxury

Coldwell Banker Previews International has revamped its social media profiles and blog, Previews Inside Out.

The brokerage has decided to make its digital presence "all luxury, all the time."

The new strategies have apparently paid off. The company's largest social media effort, a "Homes of the Week" series, has seen engagement jump from 25,000 views to 100,00 to 200,000 views per home, per week.

Coldwell Banker Previews International has revamped its website and social media platforms to
Craig Hogan, vice president of luxury at Coldwell Banker Real Estate.
reflect the company's increased focus on luxury buyers. The improvements include an updated social media strategy on Facebook, Twitter, Pinterest and Instagram, and a reboot of Previews Inside Out, the brokerage's blog.
“The evolution of our Coldwell Banker Previews International digital platform allows affluent consumers to experience luxury homes like never before,” said Craig Hogan, vice president of luxury at Coldwell Banker Real Estate, in a press release.
“We know that consumers in the luxury market want authentic, meaningful connections, and our content allows them to truly experience the luxury lifestyle.”
Instagram: 'all luxury, all the time'
Hogan says the updates spurred from the need to evolve, stay ahead of the competition and maintain the high level of quality that consumers and followers...