The Future of Insights Project

How do Marketing and Insights teams view the Insights function?

In this report, explore the cleavages in the relationship between Marketing and Insights, how they see themselves vs. how they actually operate – and prescriptions for making Insights more effective and efficient at driving brand growth and 5-Star marketing.

In partnership with the World Federation of Advertisers, The Future of Insights Project involved over 300 senior marketing and insights leaders across 94 of the world’s largest brand owners, representing global annualised sales of $2.6 trillion and 6.2 million employees.