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We Chat’s international versions tend to have only a handful of subscription accounts and service accounts.According to a representative at We Chat Taiwan, the company has made a deliberate decision to find big-name partners for its public accounts (like 7-11), and will only open them up to average Joes once traction picks up.

However, as others have correctly pointed out, it’s not appropriate to lump China’s We Chat alongside these other chat apps.In most cases, users and entities who register for a free subscription account get access to a customizable API which, at its most complex, lets users perform actions using the company’s own internal tools.For example, when I click on a promotional link on 7-11 Taiwan’s subscription page, I’m redirected to a page on 7-11’s website touting a deal on chocolate.And since the APIs are so deeply customizable, businesses can be sure to find a UI solution that suits their needs.Users, meanwhile, seldom are required to leave We Chat and open a mobile browser to complete payment – this extra step might prove just cumbersome enough to deter a purchase.We Chat is so easy for businesses to use that the even the smallest of small-time entrepreneurs have built makeshift companies around it.

A team of college students has opened up a business selling fruit on We Chat, in which users place orders through the official account and pay for the goods upon delivery.

All the while, I’m still in We Chat, and don’t have to open a mobile browser.

Users or entities who register for a free service account get access to a different customizable API which, at its most complex, lets users carry out tasks right inside the We Chat messaging window.

Much like your average Joe with a Word Press account, some of these bloggers write on specific themes and amass loyal followings, while others publish posts that read like a daily journal.

Right now, in addition to various brands, businesses, and media organizations, I’m following one public account called warfalcon.

With this in mind, below we’ve outlined five ways in which We Chat is already excelling as a platform within China – and how its likely to become even more relevant to Chinese consumers and businesses alike. It’s not just a messaging app, it’s a mobile news reading app This is one of We Chat’s most overlooked bright points.