About Us

With over three decades of history, SBC Media has been a leader in pioneering and supporting the progression and evolution of action sports, in partnership with the leading industry brands since day one. Whether it’s creating Canada’s first national slopestyle and halfpipe snowboard series; leading the charge to build Eastern Canada’s first major skate plaza; bringing the first live bands to the slopes of Whistler, Lake Louise, Mont Tremblant and Blue Mountain; staging the first night halfpipe event in North America; establishing the world’s biggest wakeboarding contest; throwing the biggest parties in action sports; or supporting the most legit contests and films big and small; it’s always been about doing it right for the riders by the riders, as it always should be!

“SBC is woven into the fabric of skateboarding, snowboarding, skiing, wakeboarding and action sports across Canada. Our vision and leadership will ensure athletes, content producers and brands continue to have a prestigious national, multi-media platform to showcase their sports, lifestyles and products,” said Jay Mandarino, CEO and President of the C.J. Group of Companies. “We are very excited by the positive support we’ve received from the action sports industry and community about our acquisition. The SBC brands are alive and well!”