ATSC 3.0

A new experimental broadcast license for WKAR-TV opens the door for broadcast innovation and research at the MSU College of Communication Arts & Sciences. Michael O’Rielly, commissioner of the U.S. Federal Communications Commission (FCC), recently visited Comm Arts and WKAR studios to show support for the deployment of ATSC 3.0 technology and announce the new license. The FCC issued license for WKAR studios allows for the creation of a Next Gen Media Innovation Lab. As part of this announcement, Quello Center Director Bill Dutton highlighted some unique opportunities for research and innovation using ATSC 3.0. Dutton’s presentation followed an overview […]

We are delighted to announce that Vincent Curren, principal of Breakthrough Public Media Consulting, Inc., has accepted our invitation to join the Quello Center’s Advisory Board. Given his experience in public broadcasting and his current focus on the future of broadcasting standards and their implications for the industry, his appointment helps reinforce the Center’s broadcast legacy tied to James H. Quello. Recently, Vinnie visited the Quello Center and provided his perspective on the future of public broadcasting. He focused on the new IP-based standard created by the Advanced Television Systems Committee (ATSC), called ATSC 3.0. As he argues, this new […]

Vincent Curren, Principal at Breakthrough Public Media Consulting, Inc., provided his perspective on the future of public broadcasting, focusing on the new IP-based standard created by the Advanced Television Systems Committee (ATSC), called ATSC 3.0. This new standard will enable real synergies between the Internet and broadcasting, and much much more. So join us to learn about the future of public broadcasting, and the next generation of television, as well as developments on the ground here in East Lansing at WKAR. Quello Center presents: Next Generation Broadcasting by Vincent Curren from Quello Center on Vimeo. Biographical Sketch of Speaker Vincent […]

Last week, Vincent (Vinnie) Curren, Principal at Breakthrough Public Media Consulting, Inc., gave an insightful Quello Center presentation about the technological and market potential of ATSC 3.0, an IP-based standard created by the Advanced Television Systems Committee (ATSC).[1] As CNET put it, this standard was created with the idea that most devices would be Internet-connected, enabling a hybrid system whereby the main content (audio and video) would be sent over the air, but other content (advertisements) would be sent over broadband and integrated into the program. This creates some very interesting opportunities for individualized marketing, though as ATSC touts in […]