Services

News

Holland & Barrett Loyalty Programme Hits Six Million

Posted: 12th April 2013 | Category: Case Studies

The UK’s leading high street health supplement retailer, Holland & Barrett, has celebrated the success of its ‘Rewards for Life’ loyalty programme by placing an order for a further two million cards from national plastic card manufacturer, Plastic Card Services. This means the total number of cardholders in the programme has risen to over six million in just 18 months.

The Rewards for Life card comes in an innovative design, combining a credit card sized plastic loyalty card with a key fob attachment which can be snapped off, giving two means of collecting points. This not only allows customers the choice of whether to use the card or the fob, but also lets two people collect points on the same account – helping the rewards stack up twice as quickly.

The generous programme allows customers to collect four points for every £1 spent on purchases made in-store, online or by phone, and points can be redeemed in-store, online & by direct mail through coupons issued throughout the year.

Nicola Fox, CRM manager at NBTY Europe (parent company of Holland & Barrett), said: “We are very pleased with the results we have achieved for Rewards for Life so far and have a number of plans to launch in the remainder of this year. Naturally, the card we issue to our members is hugely important as it’s one of the first touch points customers have with the programme and must be functional in design to work for our stores and our customers. We have been working with PCS for almost two years and have been pleased with the product they have produced and the way they have responded to the changing needs of our programme in that time.”

Paul Hansford, national account manager at Plastic Card Services, added: “We have a fantastic relationship with the team at Holland & Barrett, and this new order marks a landmark in the programme’s development. The success of the Rewards for Life card and fob design has led to its roll out across the other NBTY brands, including GNC and Nature’s Way. Providing customers with a fob, in addition to the traditional loyalty card, is a great way to ensure that they are always able to collect points with ease.”