In January of 2015, Young Travel Professionals, in partnership with Hyatt Hotels Corporation, had a full-day interactive think tank taking a deep dive into what motivates the next generation of travelers and what travel brands can do to invest in the development of a new generation of young travel professionals.

Over the past 6 months, YTP has been reviewing and analyzing all of the data collected from the think tank to prepare a 30 page report outlining all of the findings from TravelFutureLab. This comprehensive report identifies the travel patterns of the millennial generation, what brands can do to attract those millennials and what we need to do to prepare the travel and hospitality industry workforce to develop professionally.