After exclusively launching Apple iPhone 6 (32GB) with exchange deals in India, Amazon has kicked off another promotional offer on 2016 edition iPhone 7 and the iPhone 7 Plus models with lucrative discounts in the country.

Usually, the price of the Apple iPhones gets lowered only when the company releases new models, meaning it happens only once a year. But, thanks to cut throat competition between e-commerce firms, they tend to burn their VC funding by slashing prices to get consumer attention. In this case, the Indian arm of Amazon, which received heavy investment amounting to thousands of crores from its American parent company recently, is using it to take on the local player Flipkart.

Amazon India's cash discount offers Apple iPhone 7 series:

Apple's 2016 edition iPhones come in two variants-- 4.7-inch iPhone 7 and the 5.5-inch iPhone 7 Plus. The former comes with 2GB RAM and 12MP primary camera on the back, whereas the latter houses 3GB RAM and 12MP primary camera with additional telephoto lens to capture in-depth details of the scene surrounding the subject and also offer Bokeh effect. Rest of the specifications of the devices remain same.

Support for display of multiple languages and characters simultaneously

Display Zoom

Reachability

OS

Apple iOS v10

Apple iOS v10

Processor

64-bit architure-based A10 Fusion chip with M10 motion coprocessor(It has a 64-bit 4-core. Dual-core processors which is 40 percent faster than the A9. Other two cores are "high efficiency" and use 1/5 power to save batter life of the device and graphics processor is 50 percent faster than the A9 CPU)

64-bit architure-based A10 Fusion chip with M10 motion coprocessor(It has a 64-bit 4-core. Dual-core processors which is 40 percent faster than the A9. Other two cores are "high efficiency" and use 1/5 power to save batter life of the device and graphics processor is 50 percent faster than the A9 CPU)