Newsletter: Target’s Own Payment System & Facebook’s Messenger For Kids

“The leaders were weak. They restrained me once and lost the empire. Now they have brought me back, a living weapon they’d once grown to fear. The empire shall live. They shall not!” ~ Omega Red (X-Men)

TARGET’S OWN PAYMENT SYSTEM

THE STORY

Today, Target launches its own mobile payments system with the introduction of “Wallet” in Target app.

WHAT IS THE USE OF “WALLET”?

After Walmart Pay, CVS Pay, Target has introduced Wallet feature as its own payment system.

Just like the name suggests, Wallet enables Shoppers of Target to not only check out the items on the store online but also allows you to take advantage of their Cartwheel digital coupons and discounts by just scanning a barcode.

Earlier, the customers were provided with Cartwheel savings option in Target’s app. With this option, you could add discounts on selected products and then show the barcode to at the time of buying a product and take the benefit of the savings. However now with the Wallet option, you can also choose pay with Target REDcard concurrently. The RED card is both available as a debit card(linked to your bank account) and credit card as well. Moreover, with a RED card, it also provides 5% cashback on purchases. Wallet feature is available for both iOS and Android devices.

WHAT IS THE ADVANTAGE OVER OTHER OPTION?

According to Target, using Wallet feature has its advantages. The consumers would be able to checkout the payment counter four times faster than other payment options. It is convenient and will help you get 5% cashback on purchases with the RED card.

The company saves a lot of money by making consumers switch to store cards, own mobile payment solutions, retailers get the access to customer’s data

Mike McNamara, Target’s chief information, and digital officer said, “Wallet in the Target app makes checkout easier and faster than ever. Guests are going to love the convenience of having payment, Cartwheel offers, Weekly Ad coupons and Gift Cards all in one place with Wallet.”

The retailer also intuited that Target Wallet will support the ability to add and pay with Target Gift Cards in near future.

FACEBOOK’S MESSENGER FOR KIDS

Facebook launched Messenger Kids for iOS users on Monday. The app is for kids under 13 and it has strict parental controls with the approved contacts list. The chat application will help the company keep the kids safe inside the Facebook environment. Nowadays, parents give liberty to their young ones to use their phones, tablets, and apps on them. To create a safe environment, Facebook has taken an initiative.’

Messenger Kids is a standalone app which could be installed on kid’s smartphone or tablet but it is linked to the Parent’s Facebook account. This makes monitoring easy for parents and they can always check what their kids are up to. The child wouldn’t have a Facebook account, and the app works as an extension of parent’s account. If a kid wants to add a friend or delete messages, he/she has to ask his parents to do it

Loren Cheng, a product management director at Facebook, said: “Whether it’s using video chat to talk to grandparents, staying in touch with cousins who live far away, or sending mom a decorated photo while she’s working late to say hi, Messenger Kids opens up a new world of online communication to families.”

HOW IS IT DIFFERENT FROM REGULAR MESSENGER APP?

It is a bit different from messenger app that comes with Facebook account. No advertisement or in-app purchases on the kid’s app. Social media giant also ensured that the kid’s information will not be used for advertisement purposes. It also added that it will not move the user to regular Messenger app when they are old enough to deal with one. Although, it may suggest you do the same.

WHAT ARE THE FEATURES?

Along with other basic features of the Kid’s Messenger app, it protects the kids in every possible way. If a kid sends a message to a person whose above 13, the message will appear on Normal Facebook Messenger app. Parents control the contacts and other features with their Facebook app on their smartphones

It will allow the kids to group video calls or text with the approved contacts. They will be able to send pictures, videos, gifs, and more. Having said that, Facebook will not let kids share nudity or any sexual or inappropriate content. Moreover, it has a dedicated team, which will keep tabs on flagged content. Facebook Messenger Kids “makes parents the gatekeepers” and was developed “with the best of intentions”, Lavallee said.’ Messenger Kids gives a chance to children to get introduced to Facebook’s giant platform, along with protecting the kids from people who have the intention to harm them. Moreover, it also gives an opportunity to keep parents and relatives in a close net to communicate with them.

Author: Srishti SisodiaSrishti Sisodia is a technical content journalist at Systweak Software. Apart from being a capable engineer, her affinity for inscription draws her towards writing interesting content about contemporary technologies and progressions. She is an avid reader and a fare connoisseur. She relishes different cuisines and when it comes to baking, she takes the cake!

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