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After The Aditya Birla Group on Thursday launched Aditya Birla Bizlabs to collaborate with start-ups and provide them the opportunity to scale up in a large operating business environment. Select start-ups will receive investments from the group. “Our objective at Aditya Birla Bizlabs is to enable the combination of technology and ingenuity of the start-up ecosystem with the power and reach of the group’s businesses to create a platform to foster growth and rapidly scale up businesses. We are excited with the prospect of working with start-ups on a collaborative platform” said D Bhattacharya, group executive president, Aditya Birla Group.

Aditya Birla Bizlabs is a 20 day programme, during which short-listed start-ups will be provided access to the CEOs and CXOs of the Aditya Birla Group, and the chance to network with reputed industry experts.

In addition, the selected start-ups will have the opportunity to scale up by entering into a commercial arrangement with the Group's businesses. They may also receive an investment from an independent arm of the Aditya Birla Group. Aditya Birla Bizlabs will be looking at start-ups that offer innovative solutions in retail, financial services and mobility. These are the industries where the group enjoys leadership through companies like Idea Cellular, More, Pantaloons, Madura Fashion & Lifestyle, and Aditya Birla Financial Services.