Work together with other PLM members, as appropriate, to plan and execute projects, ensure that teams have appropriate product and technical specifications, direction, and resources to deliver products effectively by establishing realistic estimates for timelines while ensuring that projects remain on target to meet deadlines.

Effective communication from the NPI teams to the sales and marketing teams ensuring product releases and updates are effective and timely

Development of sales tools, arguments and competitive product analysis. Develop counter arguments to competitor's sales arguments and marketing material and become an expert with respect to the competition.