Description:Highlights: - Lead Tokyopop manga Title: National consumer print advertising campaign and internet advertising targeting more than 4 million impressions- An original adaptation of the Archlord Mmorpg in the vein of Warcraft and Ragnarok, succesful manga series with video game tie-ins- Massive cross-promotion with Codemasters, UK (Arclord Mmorpg), which launched the game 04 2006- The game is supported by a community based website similar to the Warcraft website: www.archlordgame.com