Every new Apple
mobile device and every new Mac — along with the latest version of
Apple’s Safari web browser — supports web standards including
HTML5, CSS3, and JavaScript. These web standards are open, reliable,
highly secure, and efficient. They allow web designers and developers
to create advanced graphics, typography, animations, and transitions.
Standards aren’t add-ons to the web. They are the web. And you can
start using them today.

The tech demos include video and audio
playback, photo sideshows (which are often done with Flash on news
websites), transitional effects for pictures, a 360 degree view of an
iPod touch, and a virtual reality tour of the flagship NYC Apple
Store.

Interestingly, even though Apple is
promoting an open web with HTML5 and declares that Adobe Flash
doesn't always present a consistent
or stable experience for users, Apple's own tech demos won't even
work unless you download Safari and install it on your computer.

Safari comes pre-installed on every
Mac, iPhone, iPod touch, and iPad -- hence the demos work on these
devices -- but Apple has left other HTML5-capable browsers like
Google Chrome out of the tech demo fun (see image on the right).