The Significance of The Yulu Blue – A Color That Binds Us All

Blue is a distinct color that represents the sky and the sea. It is the color associated with open spaces, freedom, expansiveness, imagination, inspiration, and sensitivity. It also represents confidence, stability, trust, intelligence, depth, and faith.

To put it simply the color has a positive and calming effect on the mind and the body. It is the color of the spirit and invokes a feeling of serenity. It can cause the body to produce chemicals that are calming and helps to slow human metabolism. It helps with balance and self-expression.

Another critical aspect behind choosing this color – is what binds our country together. The one unique thing that is beyond language, food, religion or movies. It is our love for cricket. The sport that brings us Indians together and the sky blue colored jersey of our team.

The Yulu bicycle was created for the Indian user – the commuter who spends hours on the road battling traffic congestion. We aimed to bring about a behavior change in people and get them to ride bicycles, thereby easing the commuter’s life on the road, and solving urban mobility problems. Yulu offers a cost-efficient and environmentally friendly solution for people.

The unique Yulu blue is not available off-the-shelf in the market. You just know a Yulu bicycle from a distance. It’s who we are. It’s our identity.

Go green with Yulu Blue! You can amp up your health, ensure peace of mind by avoiding traffic, while also saving the environment. Go free of fossil fuels – no carbon emissions and a cleaner environment.

What are you waiting for? Join us. Download Yulu app and start to #PedalTheChange!

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Author: Yulu

Yulu's vision is to reduce traffic congestion by providing a scalable, affordable, efficient and clean solution for the first mile, last mile, and short distance commute. We strongly believe that short commute mode can be made more Efficient, Affordable and GREEN, thereby ensuring that future generations will have a healthy environment to live. We want to replace big personal vehicles with a smaller form factor that does not require fossil fuel.
We are using IoT technology to create a vast network of shared dockless bicycles that can be rented easily by a user-friendly app in pay per use business model. We are a mission-driven company based out of India with a solid founding team and big ambitions. At Yulu we believe that every day is a mission and success is exciting when its attained with fun and as a team. If you want to solve the problem of traffic congestion, reduce pollution, positively impact the society, let's have a conversation to partner in our journey to shape a new India for our future generations.
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