Allstate Sugar Bowl® Offers First Official Hospitality Party at 2011 Bowl Game

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Allstate Sugar Bowl® Offers First Official Hospitality Party at 2011 Bowl Game park

The Allstate Sugar Bowl®, a member of the Bowl Championship Series for post season college football, today announced it will be offering an official hospitality party for the first time in Sugar Bowl history. The Allstate Sugar Bowl has chosen PrimeSport, the global leader in sports event packages and hospitality, as the Official Hospitality Provider for the 2011 Allstate Sugar Bowl game, being played on January 4th in New Orleans, LA.

PrimeSport will host the official Sugar Bowl pre-game hospitality party at the Pantheon Café two hours before kick-off. The Pantheon Café is located on the Plaza Level inside the Louisiana Superdome. Featuring an open premium bar, New Orleans inspired food, and exclusive stadium access, this hospitality party will be a first-class experience.

"PrimeSport has extensive experience and a first-rate track record when it comes to offering hospitality packages for college bowl games," said Paul Hoolahan, Chief Executive Officer for the Allstate Sugar Bowl. "This marks our first year to provide a hospitality offering and we really believe it will be one to provide lasting memories for fans and companies as they come to enjoy this city's extraordinary character and charm."

PrimeSport is offering Sugar Bowl hospitality and hospitality plus game ticket packages at www.primesport.com. "To join forces with the Allstate Sugar Bowl to provide both fans and companies with hospitality and ticket accommodations is very exciting for us here at PrimeSport," said Greg Nortman, Vice President, Business Development at PrimeSport. "New Orleans is a festive and energetic city and the Allstate Sugar Bowl has proven to be a fun experience year after year."

This year's game promises to be memorable as the college football season has been full of breakthroughs and upsets. As the regular season comes to a close, number 6 ranked Ohio State (11-1) and number 8 ranked Arkansas (10-2) will kick-off against each other on January 4th in the Allstate Sugar Bowl. Ohio State will face the second highest ranked SEC team coming off a six-game winning streak in what is expected to be a close and exciting game in January.

About PrimeSportPrimeSport is the leading global Sports Travel and Event Management company, offering tickets, corporate and fan travel packages, and hospitality events for corporations, professional sports teams and fans. Official partnerships with professional and college sports organizations include multiple NFL teams and the Rose Bowl Game®. The company is the official provider of hospitality and ticket programs with select NCAA Championships including the NCAA® Division I Men's Basketball Championship Tournament, NCAA Men's Final Four®, NCAA Women's Final Four®, NCAA Men's College World Series®, and NCAA Men's Frozen Four®. PrimeSport is a privately-held company, headquartered in Atlanta, GA. For more information, visit www.primesport.com or call 1-800-591-9198.

NCAA, Final Four, Women's Final Four, College World Series and Frozen Four are trademarks of the National Collegiate Athletic Association.