Cam Newton Cologne Ad Elicits Zoolander Imagery

Cam Newton is the face of a new L’Oreal cologne campaign; as Bill Voth points out at Black and Blue Review, this is the first time the brand has used a quarterback as its pitchman since Joe Namath. For several reasons, though, I can’t stop thinking about Zoolander when I see this ad. The “essence” wording on the bottle (probably isn’t) a nod to Derek’s mer-man commercial, but that was definitely the first thing I noticed:

Also, while Newton lacks the sparkly make-up and glitter, his pose does bear some resemblance to Zoolander’s “Magnum” look: