London-based advertising creative Nathalie Gordon tweeted a photo of the offending packaging, which features pre-peeled oranges in plastic containers, writing: “If only nature would find a way to cover these oranges so we didn’t need to waste so much plastic on them.”

If only nature would find a way to cover these oranges so we didn't need to waste so much plastic on them. pic.twitter.com/00YECaHB4D

However, not everyone backed Whole Foods' decision to pull the product, with some arguing that the pre-peeled oranges might be of use to people who have limited use of their hands, such as people with arthritis or rheumatism.

@WholeFoods@awlilnatty I'm so sorry you've decided to do that. I have rheumatoid disease and it's often impossible to peel an orange.

Mashable
is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.