Sales and go-to-market executive will lead growth and strategic operations as company expands and adds new products and services

San Mateo, CA — December 6, 2018 —Reali, a full-service real estate technology brokerage transforming home buying and selling, today announces that Tyler Baldwin joins the company as Chief Revenue Officer. Formerly Head of Sales for the Mid-Market and Enterprise team for LinkedIn Elevate, Baldwin will lead Reali’s sales, marketing, and operations teams to focus on building the company’s rapidly expanding operations.

“I look forward to Tyler’s leadership and vision as we grow our team to deliver a seamless real estate experience to more home buyers and sellers across the United States,” said Amit Haller, founder and CEO of Reali. “Tyler is a strategic go-to-market leader who has successfully launched global products at scale and we’re excited to have him on our team.”

During Baldwin’s tenure at LinkedIn, he led the Mid-Market and Enterprise sales team for Elevate, an Employee Advocacy solution that helps companies build their brand by curating and sharing content through their employee networks. Baldwin also led the Global Sales Strategy & Operations team for LinkedIn’s Sales Solutions. Prior to joining LinkedIn, Baldwin spent three years at McKinsey & Company where he advised Fortune 500 companies and their executive teams.

“The traditional method of home buying and selling is frustrating and complex, but it doesn’t have to be,” said Baldwin. “Reali streamlines the transaction and provides customers with a better experience for less money, while exceeding expectations with a proven level of quality and service. I’m thrilled to broaden and expand these efforts from transaction to mortgage, and to be the one-stop shop for home purchases and sales.” Reali is available today in California and will expand to other states soon. To learn more about Reali, download the app or learn more at www.reali.com.

About Reali Reali is revolutionizing real estate by changing the way people buy and sell homes. As a full-service brokerage, Reali’s in-house, data-driven team of licensed real estate experts use technology, data and AI to support home buyers and sellers in every step of the buying or selling process. The Reali app keeps the process efficient and is easy-to-use. Plus, Reali offers cash back to buyers instead of commission, and cash savings to sellers thanks to our flat seller fees. Learn more at reali.com or download the Reali app for iOS and Android.