Fingerlings dips toes in board games market

WowWee’s animatronic collectibles have inspired a line of puzzles and board games from Toronto toyco TCG.

On the heels of being crowned Toy of the Year by the US Toy Industry Association, WowWee’s interactive Fingerlings collectibles have inspired a new line of licensed puzzles and board games.

Toronto-based toyco TCG will launch the new merch in the US and Canada this fall. With US board game and puzzle sales experiencing a significant rise, TCG’s upcoming Fingerlings collection will join the fray with games that promote developmental skills, such as color-matching and sequencing. The puzzles, meanwhile, will feature illustrations based on the Fingerlings’ signature activities (like blowing kisses).

Fingerlings are motion, sound and touch-enabled interactive pets that wrap around kids’ fingers. The animatronic collectibles were first introduced in late 2017 and quickly toppedToys “R” Us, Amazon and Walmart’s lists of hot holiday toys.