The Warburtons Gluten-Free Breads Rebranding Focuses on What Isn't in it

The free-from food market is expanding by leaps and bounds as consumers seek out alternative food products for health or dietary reasons, which the new options like the Warburtons Gluten-Free Breads rebranding are identifying.

The rebranding features products that are now focused on what they don't contain in order to accommodate dietary restrictions amongst many consumers. This makes them simple to pick up rather than having to comb through the ingredient list to see if a food or additive that you need to avoid is present.

The Warburtons Gluten-Free Breads rebranding were explained by Chairman at Warburons, Jonathan Warburton, when he said, "Mainstream brands have been the key drivers of incremental growth in free from in recent years. As the nation’s favourite baker, we believe that if you follow a gluten free diet, you should still be able to enjoy the taste and quality you’d expect from the company, which is why we first launched our range nearly seven years ago."