Magic Japan, the fashion trade show launched last year in the Japanese
capital, has changed its name and location. Now called Project Tokyo, the
event is set to take place on March 27-28 at the Tokyo International Forum,
one of the city’s landmark exhibition spaces.

In addition, the event will no longer showcase a broad range of
categories, including childrenswear and footwear. Instead, Project Tokyo
will focus on a curated selection of Japanese, American and European brands
offering men’s and women’s contemporary fashion, denim and accessories.

“We have continued to generate momentum from the Asian market through
Magic Japan and look forward to delivering a more focused, curated event
that our customers have been asking for and that best serves the industry”,
read a statement by Christopher Griffin, President International Business
Development at UBM Fashion, the company which organizes the fair.

UBM Fashion also informed that ten Japanese designers (five focusing on
menswear and five on womenswear) will be selected to be introduced to the
US market. The menswear labels will be showcased at Project New York, a
similar fair in the Big Apple focusing on menswear only, while the five
Japanese brands dedicated to women’s fashion will get a chance to network at
Magic, the trade fair held in Las Vegas.

Interested in participating in the fair, but feel you should learn more about the Japanese market and retail landscape? No problem. Project Tokyo is offering expert advice prior to the event. Those professionals can also help match participants with potential
partners. After the fair, partakers can
hire bilingual staff to assist them in keeping in touch with the people
they met, for an additional fee. More information can be found on Project Tokyo’s website: project-tokyo.com.