Gaylord Hotels’ ‘Rooms for Good’ Program to Benefit Autism Society During Month of July

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Company’s Latest Program Offers a Vacation Plus a Donation

“It’s been heartwarming to learn how many of our guests are personally committed to the charities with which we’ve been working, and how they are appreciative for another chance to be philanthropic, even while they are on vacation."

Nashville, Tenn. (PRWEB)June 14, 2011

Celebrating patriotism during the month of July is a familiar American pastime, and to many, that spirit is demonstrated by giving to a worthy cause. Gaylord Hotels is offering guests a special opportunity to give back while enjoying a summer getaway, and the funds raised will enhance the lives of those affected by autism. The Autism Society has been selected as the featured charity to benefit from the brand’s Rooms for Good co-operative marketing/fundraising program. During the month of July, all Gaylord Hotels properties will donate 10 percent of the Rooms for Good package rate to the Autism Society.

“Individuals with autism and their families come to the Autism Society, a network of more than 100 chapters nationwide, because we provide support, community and assistance to those navigating an often confusing spectrum of services and supports,” said Scott Badesch, interim president & CEO of the Autism Society. “The Autism Society is grateful to Gaylord Hotels and its guests for their generosity and support, which will help us expand our services, programs and advocacy efforts to fulfill our mission of improving the lives of all affected by autism.”
Gaylord Hotels will also use its online advertising, public relations and social media platforms to help generate more awareness for the Autism Society.

“The response so far to our Rooms for Good program has been overwhelmingly positive,” said Amy Atkinson, vice president of leisure marketing and public relations, Gaylord Hotels. “It’s been heartwarming to learn how many of our guests are personally committed to the charities with which we’ve been working, and how they are appreciative for another chance to be philanthropic, even while they are on vacation. The Autism Society is an important organization, and we hope this partnership helps them achieve their goals.”

The Rooms for Good program features a different charity each month. In addition to raising money for non-profit organizations, Gaylord Hotels also will aim to raise awareness of the cause through traditional marketing and social media efforts. Package rates start at $179* per couple/per night and include one-night accommodations and breakfast for two. This special rate will be offered to guests that stay at the hotel within a specific time frame.
*The rate varies per resort and excludes tax, parking and resort fee. More information is available at http://www.RoomsForGood.com.

About Gaylord Hotels®
Gaylord Hotels® is a collection of four upscale resorts that afford endless opportunities for leisure travelers and conventioneers. The hotel company’s hallmark -- “everything in one place” -- provides vacationers with diverse dining options, quality spa and fitness center services, top-notch entertainment, on-site shopping and endless activities -- all within each resort. Gaylord Hotels is a pioneer in the hotel and convention industry with properties in the nation’s most desirable destinations. Gaylord Hotels include Gaylord Opryland® in Nashville, Tenn.; Gaylord Palms® in Kissimmee, Fla. near Orlando; and Gaylord Texan® on Lake Grapevine near Dallas, Texas, and Gaylord National® on the Potomac in National Harbor, Md. Gaylord Hotels is owned and operated by Gaylord Entertainment, a leading hospitality and entertainment company based in Nashville, Tenn. For more information, please visit: http://www.GaylordHotels.com.

About the Autism Society
The Autism Society, the nation’s leading grassroots autism organization, exists to improve the lives of all affected by autism. We do this by increasing public awareness about the day-to-day issues faced by people on the spectrum, advocating for appropriate services for individuals across the lifespan, and providing the latest information regarding treatment, education, research and advocacy. http://www.Autism-Society.org.