When you build a website, it's vital to make sure you use good
SEO practices. But unless you know what good SEO is, you will be missing
out on huge number of visitors! Here are some beginner's tips for
search engine optimisation.

Make sure your pages include vital SEO
concepts. These include providing good content that is relevant to your
desired search keyword, without resorting to methods such as keyword
stuffing. Basically, if people would find your site to be highly useful
for your desired keyword phrase, you're probably doing a decent job at
on-page SEO already. Almost every piece of on-page SEO advice you will
find is about making your site easy to navigate (such as through site
maps and bread crumb navigation) or including good content.

Make
sure your website URL is search-engine friendly. If possible, your
domain name should include your desired search keyword. Pages within
your site should have file names that reference the content of your
page. For example, if your site sells dog food, your domain might be
bestdogfood.com. A page within your site about the benefits of organic
dog food could then be bestdogfood.com/organicfood_benefits.html. These
URLs receive a higher rank by search engine algorithms and also benefit
human users.

Make a social media presence for your site. This will
have the direct effect of driving people from the social media site
directly to your webpage. It will also increase the number of backlinks
to your site. Every time you post something from your social media
account and include a link to your site, the number of relevant links to
your site increases. The more good links you have, the higher the
search engines will rank your site. Social media is a great, inexpensive
way to build these links.

Use article marketing to build your
search engine rankings. Article marketing means writing articles on
topics that are relevant to your web site, and then posting them on
other websites. Include a link to your site and an author bio with each
article. Everyone wins with article marketing, because the site that
uses your article gets a piece of new content, and you get a link back
to your site that is surrounded by quality, highly relevant content.

Consider
hiring an SEO consultant. If you are new to online business, you may
miss out on valuable opportunities. An SEO service can help boost the
rankings of your site by locating things you might miss, especially as a
beginner. However, do remember that no one really knows what the search
engine algorithms are doing, and so no SEO firm can guarantee a higher
ranking. Also, research the reputation of any SEO firm before you hire
them, and know what "black hat SEO methods" are. If your consultant
recommends anything that could be considered "black hat", you need a new
consultant.

SEO doesn't have to be confusing or complicated. Even
as a beginner, you can successfully optimise your site and start seeing
more traffic soon. Use the tips in this article as a springboard for
your new online business success!