If you’re the proud owner a Windows Phone 7 handset, today Microsoft previewed new Xbox LIVE titles and features coming to Windows Phone in the months ahead. The announcement came today at the annual Gamescom conference in Cologne, Germany.

Several exciting capabilities coming this fall were announced:

Avatar Awardables: Like achievementsâ€”but wearable. Once unlocked, these items will automatically appear in your avatar closet and can be worn on your avatarâ€™s sleeve as a badge of honor. â€śChickens Canâ€™t Fly,â€ť a forthcoming Xbox LIVE release, will be among the first titles to feature them.

Game Add-ons: In the Xbox LIVE title â€śBeards & Beaks,” players can purchase extra mushrooms and other items from within the game using Microsoft Points. In the months ahead, keep your eyes out for more titles in Marketplace that let you buy in-game add-ons and downloadable content like extra weapons or levels.

Parental Controls: The next release of Windows Phone gives parents more control of what content their child can access on Windows Phone, including M-rated (Mature) games. The first M-rated Windows Phone title, â€śSplinter Cell: Conviction,â€ť is scheduled to arrive in the Marketplace later this fall.

Fast Async: A new Xbox LIVE service coming this fall that improves gameplay for multiplayer, turn-by-turn (or asynchronous) Windows Phone games.

Also unveiled was 14 great new Xbox LIVE titles coming to Windows Phone in the months ahead:

â€śBeards & Beaks: Cave Areaâ€ť The turf war between gnomes and crows moves to the cave with 15 challenging new levels and where a new gnome ally and new enemies await.

â€śBug Villageâ€ť Build and nurture a colony of active ants and busy bees. Construct homes to attract playful bugs and direct them to the garden, where they can gather resources to expand your village. Small is beautiful in bug village.

â€śBurn the Ropeâ€ť Burn as much rope as you can in this challenging puzzle game. The catch? Fire only burns upwards. So youâ€™ll have to madly tilt and turn your phone to keep the flame alive.

â€śChickens Canâ€™t Flyâ€ť Youâ€™re a corporate scientist assigned to see what chickens are capable of, answering critical questions such as: Is there life after the butcher? Are chickens afraid of ghosts? Does frozen chicken get dizzy?

â€śGravity Guyâ€ť In a world where gravity laws were broken, a brave guy was held captive for defying the rules. Not happy, he decided to escape. Your job: guide him through a world of impossible mazes, flipping gravity at will.

â€śFarm Frenzy 2â€ť If you think the big city is crazy, wait until you get a load of country life. Manage a wild and wacky farm by growing grass, feeding chickens, collecting eggs and taking your produce to market.

â€śFight Game Rivalsâ€ť Become the king of kings among tournament fighters around the world. Enter different tournaments on distinct locations, earn credits and unlock devastating attacks and skills.

â€śIonballEXâ€ť A modern twist on a classic Breakout-style game, all delivered in a unique steampunk style.

â€śKinectimals Mobileâ€ť Play with, care for, and fall in love with your very own Kinectimal cub. The hit Xbox 360 game comes to Windows Phone.

â€śMushâ€ť This puzzle platformer (and Windows Phone exclusive) gives you control over how your character feels. Change their emotions by drawing smiles and sad faces, and by rotating or shaking the phone.

â€śOrbitalâ€ť An addictive puzzle game that challenges you to destroy as many orbs as possible.

â€śTextTwist 2â€ť From Game House, creators of â€śBounce Outâ€ť and â€śCollapse!â€ť, comes a more cerebral challenge: How many words can you form in two-and-a-half minutes with a handful of random letters? Figure out the combination with the most letters and move to the next level.

â€śToy Soldiers Boot Campâ€ť Wage war on a tiny scale with four fun and addictive shooting gallery mini-games from â€śToy Soldiers: Cold Warâ€ť.