The topic: Which social networks are worth your time? If you weren't at the event, here's a little something for you. The San Francisco Bay Area native shared three tips on best practices for driving traffic on Facebook.

Make sure you have awesome photos. Visuals determine the virality of a post more than any other factor.

Try to create a ‘curiosity gap’ with your words. Don’t let the cat out of the bag with your tease when you post a link on Facebook.