Port Edwards cranberry producer acquires Menasha steam plant

PORT EDWARDS – Simply Incredible Foods, a cranberry producer based in Port Edwards, recently purchased a former steam plant in Menasha to expand its commercialized research capabilities.

The Menasha City Council agreed to sell the plant, which had been vacant for five years, to the company June 5.

Jonathan Smith, president of Simply Incredible Foods, said the acquisition of the new plant will not affect the status of the company’s Port Edwards facility or employees. Smith said he plans to hire about 20 new people in Menasha.

“There will be no change in Port Edwards at all,” Smith said.

The company’s roughly 2,000-square-foot facility in Port Edwards, which employs 20 people, will continue to operate as a pilot-facility for research development, Smith said.

“Port Edwards will continue to be our hub for our new products,” he said.

The purchase of the new plant was motivated by the company’s need to expand its operations. In addition, Smith said, the Menasha site was conducive to creating cranberry-related products.

“The space is very well-suited for the new products that will be launched over there,” Smith said.

Simply Incredible Foods already has begun its move into the Menasha plant.