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Intro; Title Page; Copyright; Contents; Note to Readers; Introduction; 1. The Beauty Contest: Press Coverage of the 2016 Election; 2. The Ten Rules of Hate; 3. The Church of Averageness; 4. The High Priests of Averageness, on the Campaign Trail; 5. More Priests: The Pollsters; 6. The Invisible Primary: or, How We Decide Elections Before You Decide Them; 7. How the News Media Stole From Pro Wrestling; 8. How Reading the News is Like Smoking; 9. Scare Tactics: All the Folk Devils Are Here; 10. The Media's Great Factual Loophole; 11. The Class Taboo; 12. How We Turned the News Into Sports 13. Turn it Off14. The Scarlet Letter Club; 15. Why Russiagate is This Generation's WMD; Appendix 1: Why Rachel Maddow is on the Cover of This Book; Appendix 2: An Interview with Noam Chomsky; Acknowledgments