Take a few hours in the next week and talk to some of your customers. Instead of asking what features they use, if they’re happy with the product, or even what new features they want, try this: “what about our product are you thankful for? What parts would you be sad if they went away?”

You might find that it’s exactly what you expected. Or you might be surprised. Regardless, remember what you learn. This is your story. This is your upper hand. Don’t ignore it.

We're walking the walk by asking our customers what they're thankful for over at the UserVoice blog. When's your blog post going up?