Profile

Salad Signature is a producer of chilled salads. It is the market leader in the Benelux with brands such as Johma, Hamal, Westland and Délio. Salad Signature has a broad customer base consisting of retail, foodservice and traditional channels. In retail, it produces the only A brands, which makes it the undisputed leader in that category in both Belgium and the Netherlands.

€ 40 million sales growth

# 1 market position NL and BE

Innovative range of products

Strategy

Support strong management team with considerable experience in FMCG, with which AAC has had good contact for a longer period

# 1 market position with opportunities to achieve economies of scale through selective acquisitions

Successful introduction of new quality products that significantly contributed to growth in both sales and margins

Acquired the largest competitor in Belgium in the first year

Efficiency improvements realised by significant investments in automation and operational excellence and the expansion of private label activities

“During the years, we have built up a strong portfolio of brands including Hamal, VH, Le Cobourg and Délio in Belgium, as well as Johma and Westland in the Netherlands. Working closely together with AAC, we have evolved into a Benelux market leader with solid international ambition.”