"I think the industry has finally gone, 'Wow, we could probably
just come out just like the movies do'. Movies launch on Christmas day, they
launch blockbusters during the summer, and we're now learning that we could
probably launch a game at any time, and if it's a good game it will be well
received.

"I think that we traditionally thought that people only buy games at Christmas
or around holiday time, and now we're looking back and going, 'You know what,
GTA launched in May; Resident Evil comes out in March'."

I'd make a point of shooting for a May release. There usually isn't a glut of releases, but it also isn't an uncommon release target. Most importantly, it's when those tax returns show up. I know quite a few people right now planning on using their tax returns to buy a console. It's like free money--from a certain perspective anyways, one often held by the mid-twenties, male, typical gamer-types.