Webinar Recap: 4 Hotel Marketing Trends for 2017

As 2016 comes to a close, it’s time to start thinking about how to best utilize your marketing budget for next year.

In 2017, many of the same challenges will still exist for hotel marketers – how to drive more revenue, influence travel shoppers online, adapt to changing consumer needs, and better compete with the OTAs. To succeed in these areas, hotels will need to be smarter and more creative than ever.

Some of the Topics We Discussed Included:

The competition was fierce for hotels this year

TripAdvisor extended its Instant Booking functionality to 9 more countries, and Google launched several new products to further cement its place in the travel business (e.g. Google Wallet, Google Trips)

Competing with OTAs will require you to be more bullish on the fundamentals in 2017

Loyalty programs aren’t all they are cracked up to be. Consumers subscribe to so many of them. Hotels need to find a different way of servicing their guests’ needs

Leonardo is a technology company serving the global hospitality industry. We provide e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.