Anecdotal evidence suggests that plagiarism is commonplace in graduate schools and workplaces, and perhaps becoming even more widespread as the Internet makes it easy to accomplish. Even when confronted with real-world examples of plagiarism and consequences, students tend to interpret the activities in terms of legal technicalities rather than intellectual honesty. Such attitudes are disturbing in the academic context, but they're even more disturbing in the context of innovation, intellectual property development, competency assessment, and global competitiveness. This article presents a call to arms to confront the problem.