Bryony's new paper, co-authored with Romina, Margaret Mayfield (University of Queensland), Saul Cunningham (Australian National University) and Marcelo Aizen (Universidad Nacional del Comahue), is now online at Current Opinion in Insect Science. The paper presents a conceptual review of recent literature on pollinator effectiveness and identifies pros and cons of current methods. The paper argues for greater acknowledgement of the role plant-pollinator community interactions play in pollination effectiveness. The paper is open access.