Marketing for Success Programme helps businesses

The new 12-month
Marketing for Success Programme that started in January in
Queenstown and Te Anau has been so popular, that another one
will underway in July.

Developed by marketing specialist
Marijke Dunselman from SmartrainingTM the programme is
specifically aimed at tourism operators and tourism-related
businesses who need help developing a clear marketing
strategy, set goals and actually achieve them!

“That’s the hard part”, Marijke says. “It’s
easy to go to a course, but to actually implement what you
have learned, that’s what this programme is all about. The
businesses that joined the programme in January have all
achieved much more than they have in the past due to the
monthly sessions and support from peers. You can compare it
with trying to lose weight yourself, or going to Weight
Watchers where they help you along the way! You’re much
more likely to achieve results with support from others.”

Carlyn McLintock of Highview Apartments Queenstown says:
"I have found the Marketing for Success Course brilliant for
motivating me to finish a task started and has given me
great insight into other avenues of profiling our product,
thinking outside of the basic box. Also the networking and
problem solving sessions have been invaluable.”

Marketing has changed a lot over the last few years with
a focus on online and direct marketing. This programme will
help small to medium sized businesses grow. They focus on
what works best in this new age of marketing while spending
less.

The next Marketing for Success Programme is
starting in July and will be run in Queenstown, Dunedin and
Te Anau. The course is accredited by New Zealand Trade and
Enterprise and up to 50% funding is available for businesses
that qualify.

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