It arrived, and I thought "Good grief, a box this size for a watch? They weren't kidding when they said it was big..." - As it turns out, the casing, despite its bulk, is very ergonomically built and fits beautifully to My wrist.

I was concerned that it might be too "blingy", hence opting for the subtler ruby watch rather than the glitzy diamond one. I do say subtler. It is not a subtle watch. Yet, it's very tasteful, and despite its size, does come across as elegant and stylish rather than flashy.

It looks far better than its photograph on the Church of Satan Emporium, and certainly has a very regal look to it, which I like a lot.

It's a superbly crafted piece, and, in My opinion, exceptionally good value for its price. I have the bad habit of not checking how much things are when I buy them, and I just had to look back on the Emporium to see how much I paid for it... And yes, I'd say $699.00 is a very reasonable price for it indeed.