Organiser Martin Rendle, from Repps with Bastwick, said: “I started this up in because there were so many people running around the streets of Yarmouth or Norwich and there would be 200 people running on a Tuesday night at some of the clubs.

“But then I came to the beach and there was nobody out here soaking up this immensely wonderful natural environment.

“Running off road not only makes you a stronger person all round but also you get the mental benefits of being outside in nature as well.

“Dunerunner is a social enterprise so if we can make it work and we can hand something back to the community with the lifeboats then we tick all the boxes.”