Whisky Token

Asset-Backed Crypto Revolution

WHISKY TOKEN (WHY) stands for a disruptive new possibility in the crypto currency market due to the combination of High-End Whisky and Blockchain technology. Our mission is to combine the unlimited growth potential of a cryptocurrency with the security of real whisky value.

About Whisky Token

The entire whisky market has experienced strong global growth in recent years. The global trend is towards higher-quality and more expensive products. Total volumes have also risen significantly in recent years, with literal figures declining slightly in 2017 as well as in a few markets. In Germany alone, sales rose from EUR 735 million in 2010 to a forecast EUR 886 million in 2018, with the price per litre increasing in particular.

With over 1.5 billion litres, the Indian market is the largest whisky market in the world, followed by the USA. With the country's economic upswing, demand for high-quality products and luxury goods is also increasing. Many countries are developing their own whisky cultures; in addition to local products, Scottish whiskies are in particularly high demand worldwide.

Whitepaper

Ratings

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“Brands: The choice of brands has a significant influence on the performance of the bottle. This is confirmed by the demand at whisky auctions for special distilleries. WHYTOKEN GmbH focuses on well-known brands such as Macallan, Ardbeg and Bowmore, but also rari- ties, which are explained below.

Rarities: Rarities can be defined as a variety of whisky bottles. WHYTOKEN GmbH defines this as a unique market opportunity, which are caused by special events. These include distilleries such as Port Ellen, Brora and Karuizawa, which are now closed and no longer produce whisky.”

Top notch advisory team coupled with well diversified brands and rarities. This security token pegged against the value of whiskey is brilliantly thought out.

Team is small and CEO is recruitment consultant - doubt he has domain expertise on this area!
Whitepaper is so small - has very little information about concept and filled with theory!!
MVP pointing to their solidity smart contract!
I see not value for this project!!

[Update]
After comment from Lasse, I have updated ratings. Team is still the same with no domain expertise so I doubt they will be able to execute this project. There is no sign of evidence made towards prototyping the idea!

I think it is a very interesting conceptual token.
Luxury goods such as whiskey have fun to drink, but I think that they also have fun to collect.
It will be a logical token based on collector psychology.

team backed by strong advisors along with an interesting project. Though the idea of securitizing alcohol is not new, to specifically target tequila plus with the help of a good team could make it a game changer.

Thank you for your feedback. All the money earned is invested in whisky and its logistics, so there is no loss of value compared to a classic ICO, where for example 60% is used for marketing and the like. This is not necessary for our concern and all previously incurred costs are covered by us as founders personally.

Of course it is obvious to call our project Crodfunding (nearly every ICO is Crowdfunding). The blockchain offers us two main advantages:

1. it is not a stable coin, therefore the token is detached from the asset, so the investor can take advantage of the full potential of the cryptomarket, but his risk of loss is limited by the asset whisky and our associated buyback mechanism. In addition, the token enables a niche market to trade liquidly, which is not yet the case.

2. We are not a security due to the blockchain and have no resulting regulatory obligations such as a securities prospectus, which can initially cost 200,000 Euro and must be updated annually. This is only one of many costs which we do not have in our business model and which have a positive effect on the investment of each individual.

I already mentioned it in my previous comment, but I would like to stress it again here. My partners and I, have privately invested in many ICOs in recent years and have analysed hundreds of projects - I am talking about the founders and not our advisors who complement our team with their knowledge. The WHISKY TOKEN results from the observation that many of the projects do not provide any added value, contrary to our project.

https://gitlab.com/whisky-token/whisky-token
This is our gitlab link, which you can also find directly under our project! If using GitLab instead of GitHub has led to a bad rating, would you tell me what is the significant difference for you?

The team has no access to their own tokens for one year. The advisors do not have a holding period.

WHISKY TOKEN has a top-notch team, and its asset-backed token (whisky) instead of cryptocurrency is an interesting approach.
The company behind this ICO plan to combine Blockchain technology and high-end Whisky to create a revolution of sorts in the cryptocurrency market.

25,000,000 WHY Tokens are up for sale, and each will go for $1.3926 during the ICO. This amount of WHY tokens available is a lot in my opinion, and this might affect the flow of supply and demand of this token in the future

The soft cap and hard cap of WHY which are 2,000,000 EUR and 25,000,000 respectively are good enough. Although the idea of using alcohol as an asset is nothing new but specifically targeting Tequila adds a new dimension to the project.

Advantage - Security token, huge vision of the project and a very realistic soft cap.

Disadvantage - Since the appraisal and valuation is done independently based on human discretion, blockchain advantage is not very apparent except management of funds & lower fee. Low social media presence and also no link to MVP or DApp yet. Also, its a bit weird - P2P STO token transfer, not sure of the legal implications. Clarifications?

My initial response to this project "Oh boy, this should be an hilarious read" When I actually had a look at the team and whitepaper it started to intrigue me. Personally, I like that the whitepaper is concise. It provides all the required information that an investor needs to know without any of the blurb.

The team is not that large but they are highly experienced. Although, I think it would be good to see a few more technical resources on the team.

The concept of an whisky/asset back token is great, off course I am biased because I love whisky. :) None the less, high end whisky is still a valuable commodity and an evergreen market.

Having read the replies to some of the other ratings here, its clear to me that these guys mean business and they know what they are doing.

The risk of an asset backed (liquid albeit) to ETH is intriguing. It could work in both recession and growth economies. However, we would need to see more details about the custody of the whisky and mechanisms to achieve a high valuation of the whisky portfolio as an investor in WHY. The project could raise an eyebrow or two if in three years the liquid assets increase in value but the token does not. There also seems to be no clear roadmap for the technology to manage the portfolio of liquid assets on the open market to increase their value (whisky trading). This asset based token is no different than a deed to land or certificate of gold. The value goes up because of scarcity or economic cycle, not because of a token.

An ICO with great advisors. The team seems close which is a good point, but team is small.
Having advisors in this category shows that the team can deploy significant funds and that's good point.
Honestly, I'd like to put 4.5 for the team.

The vision seems good but I don't see in the team, a whisky specialists (except for one advisor). For me the Germans are rather known to be beer experts :-).
Be careful, the distribution of tokens scares me a little bit for this project, everything is distributed and I think it's could be negative for the future of the project.

Finally, regarding to the product, I can't comment on it, there are no mvp or demonstrations. I'm waiting for the mvp to reconsider my rate. 2

As a former sales engineer for the food industry, I am very interested in this project.
I want to write as accurately as possible and will not hesitate to reconsider my rating.

Core Issue:
"1/3rd of Vintage Whiskeys found to be Fake"
https://www.bbc.co.uk/news/uk-scotland-scotland-business-46566703

The token itself does not validate the whiskey as genuine, it doesn't trace the bottles and doesn't solve the issue in the market of fakes.

The token simply represents the Whiskey, the team doesn't test the whiskeys, they don't seem to mention an expert appraisal in acquiring the whiskeys either or any standard process for buy decisions for us to see, in fact mentioning an elective process...If I hire an asset manager, I expect their expertise to generate returns, not a vote from a mass that has no expertise in the whiskey market. (when trading, entry price is as important as exit price, if they are amateurs in buying, they will be missing out on returns even with good sale prices, there is also the possibility of fakes coming through)

The storage facility is in question for the Whiskey can significantly affect its value, with this storage it is also questionable whether it is safe or whether the budget covers it as safe?
(95% allocated to a whiskey portfolio, 5% for all else? I'm guessing its must just be a warehouse or a shed basically..not ideal.)
There isn't much in the way of a provision for damaged goods, in the case of an accident (easily foreseeable with old glass bottles in a warehouse) which could hugely affect returns. They don't mention much in the way of insurances etc.

They are not maximising the returns of the portfolio with a lack of leverage, If they securitise loans on the portfolio value they can lever up, purchase further bottles and generate higher returns if the market for whiskey is as good as they say it is.

Quote from the white paper:
"The Whiskey token (WHY) does not have the legal qualification as a security."
yet it is marketed and sold as a security token and as an investment?
I feel as if the German Financial authorities may have a chat with you soon...
If it was marketed as a utility token, I could atleast get tax free gains in Switzerland, but you market it as a security token but with none of the benefits of an actual security, If I buy it, the Swiss will make me pay wealth taxes and cap gains on my holding, while I am guaranteed nothing?

If you fail to raise the tokens are also worthless with no claim on assets.

Saving Grace, they have a decent team, you really need to shape up that Whitepaper and strategy however, as right now it is poor at best.

Advisors, I appreciate successes, however, I generally dislike projects that spend more on big names and marketing than on their product or strategy.

Experts are independently and voluntarily contributing to the community. If no expert has rated the ICO, only ICO analyzer's results are used. Always research before investing as these ratings should not be taken as an investing guide of any kind.

Ratings and ICO analyzer results are being updated (re-calculated) every few hours.

Exchange Listing
Partnership with wallet providers to offer WHY;
Portfolio Management
Active management to ensure the highest value;
Community
Involvement of the community in strategic portfolio decisions.