Developing a sound coaching philosophy is one of the most important tasks associated with a quality coaching education program. The philosophy must be based on one's own values and beliefs, but it must also be congruent with the values of a particular model of sport. Thus, the processes of sport participation should exceed the product of sport until one reaches a business model level of competition. However, there is enormous pressure on coaches in all models of sport to win. Kids engage in sports primarily for fun, but parents want to win, and it seems like the larger the margin of victory, the better. Therefore, it becomes vitally important that coaches resist all temptations to fall prey to this thinking and remain steadfast to the goals of fun, enjoyment, and personal development of their participants.