The Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), unit which owns Amul brand products is planning to speed up its Rs. 3000 crore expansion plans which involve starting of 9 new processing units in next four years.

Amul

Amul is eyeing to increase its brand value to higher levels; targeting a total of Rs. 30,000 crore values by 2018. Company currently has 40 plants producing 145 lakh litres per day which is set to increase to 180 lakh litres after expansion.

Company’s turnover was Rs 11,670 crore during last fiscal which was 20% more than the previous year. As we know, Amul markets variety of milk products, about 40 in number ranging from Ice-creams, yogurts to milk sweets.

Amul PRO, a protein brown health drink was launched on Wednesday which is ready to compete with brands like Horlicks, Complan and Bournvita. Amul is targeting a market share of 10% in this segment which is currently valued at Rs. 3000 crore.