"Whoever said the personal is political did not have Donald Trump in mind. In the last week alone, the US president berated a chain store for dropping his daughter’s branded product line; the White House counsellor, Kellyanne Conway, then urged television viewers to go out and buy Ivanka Trump’s products. Meanwhile the first lady, Melania Trump, is suing a newspaper on the grounds its defamation ruined a “once in lifetime” chance for her to make money. No US president in history has triggered anything close to this many conflicts of interest — and this is just his family. Trump Inc is turning into America’s newest fourth estate... "