While people may generally stop looking at dating sites once they've found their life partner, the search for the perfect job never seems to end. Enter eHarmony. The dating site has announced that it's going to use its matchmaking prowess to foster professional connections, and more importantly, find you the right job.

The Elevated Careers by eHarmony service will launch in December and will work to match up potential employees with businesses. “The goal will be to help people get a job where they really belong,” says the company’s founder and CEO Neil Clark Warren, according to Marketwatch. Employees at the company have been working on the project for three years.

In a romantic relationship, eHarmony says there are 29 Dimensions of Compatibility, but it remains unclear what similar set of criteria the site will have for the employee/employer relationship. If companies can find better-suited employees, the theory goes, perhaps there will be less turnover, the key motivation behind the new business venture.

If the dating service can find nearly the same success in the job market as it has in the love department, it may be on to something. The brand says its services are responsible for 600,000 marriages since 2000, of which only 3.8 percent have divorced.Continue reading...

Now that Honda finally has begun to overcome its acute supply shortages — worst in the industry — from the aftermath of the Japanese earthquake, it's time for the brand to try to start selling vehicles again. And in a US auto market that increasingly will become squeezed between softening sales and rising inventories of small vehicles across the board, it's probably a smart idea that as Honda "returns" to the market, it returns to its roots.

In its just-launched, comprehensive new marketing campaign, Honda lays out the "Good Reasons" to buy a new Honda, highlighting the company's long tradition of earning top industry accolades and recognition for safety, reliability, exceptional resale value and other attributes. Honda's schtick has always been that it is a straightforward brand with sensible vehicles, not flashy ones, for practical people. It built its chops over the years for those advantages, as well as its fuel economy and quality levels, rather than for styling sizzle.

The TV, print and online campaign features a self-assured Patrick Warburton (of Family Guy and Seinfeld fame) espousing the "truth" about car buying and advertising in over-the-top discussions ranging from legal disclaimers to whether sex can help sell cars.Continue reading...

Procter & Gamble CEO Robert McDonald tells the Wall Street Journal about his two main ambitions: "To win back ground lost as frugal shoppers have opted for cheaper alternatives to P&G's goods, and to conquer countries now dominated by rivals like Unilever and Colgate-Palmolive."

Starbucks is shifting strategy; CEO Howard Schultz wants to use its coffee shops as a testing ground to get more products into grocery stores.

Cisco and Microsoftreportedly join talks on Internet traffic that have intensified since net neutrality proposal by Google and Verizon.

Visitors to New York's Times Square will find, as the old song goes, that love is all around. In honor of its 10th anniversary today, eHarmony, the fourth most popular Internet dating site in the U.S., is splashing its brand (and success stories: namely, the couples who met on its site) on a giant billboard and pedicabs.

The heart of its "Love Begins Here" campaign: a pair of spots directed by Academy Award-winning filmmaker Errol Morris. "What If?", above, features real couples who met on the website. Another, "If It's Love" (watch after the jump), features the Squeeze tune and the tagline, "You can dream about it, or you can go get it."Continue reading...