WHY SWEETBAY IS MORE THAN JUST HANNAFORD SOUTHEAST

When Delhaize America decided earlier this year to remake its 103-unit, Florida-based Kash n' Karry chain with a new name and look, some executives probably suggested transplanting Delhaize's successful New England Hannaford Bros. chain to Florida.It would have been a logical thought. Hannaford, after all, has been a star performer for Kash n' Karry's Brussels, Belgium-based parent company, Delhaize

When Delhaize America decided earlier this year to remake its 103-unit, Florida-based Kash n' Karry chain with a new name and look, some executives probably suggested transplanting Delhaize's successful New England Hannaford Bros. chain to Florida.

It would have been a logical thought. Hannaford, after all, has been a star performer for Kash n' Karry's Brussels, Belgium-based parent company, Delhaize Group. Even the person picked to reengineer Kash n' Karry, Shelley Broader, is a Hann