How to Use Facebook Messenger for eCommerce

Facebook Messenger is not simply an app you need to use to
message your pals. Now it’s an app the place you’ll be able to chat
with your pals and store at the very same time. That’s proper,
Facebook Messenger can also be a strong software for eCommerce.

According to Statista, there are actually 1.Three billion
month-to-month energetic Facebook Messenger customers worldwide.
That’s a ton of customers that you may work together with. But,
don’t open Facebook Messenger and begin messaging your followers at
random, telling them to purchase your merchandise. Not solely is
that point consuming, nevertheless it’s additionally ineffective —
and peculiar.

So, how do you employ Facebook Messenger efficiently to impress
your clients and develop your gross sales? Here’s how to use
Facebook Messenger for eCommerce.

1. Convenient Customer Support

With the advances in expertise we now have right now, clients
are not taken with calling your customer support line or ready
hours for you to reply a buyer assist e mail. In truth, 12% of
Americans price their primary frustration with customer support as
“lack of velocity”.

They need lightning quick customer support and assist, so your
business wants to adapt. Luckily, with Facebook Messenger you’ll be
able to present fast and handy buyer assist to shoppers across the
clock, regardless of the place they’re.

But this doesn’t imply you want to be sitting round, Facebook
Messenger app open, and answering buyer assist questions all day,
you need to use a Facebook Messenger chatbot to deal with customer
support for you.

With a software like Many Chat, you’ll be able
to simply create a Facebook Messenger chatbot to reply your entire
clients’ urgent questions and considerations — with out having to
contact a line of code.

With this software, not solely can customers entry your buyer
assist proper from Facebook, however you may also add a Facebook
Messenger Customer Chat window to your eCommerce
web site. This approach, your entire clients will concentrate
on your handy buyer assist choice, not simply those who comply with
you on Facebook.

2. Generate Leads and Deliver Content

Most customers that go to your web site won’t purchase something
from you on their first go to. They is likely to be testing what
you’ve got to provide, evaluating costs, or studying opinions
earlier than they make the choice to buy. So, as a substitute of
risking dropping these guests, take the chance to flip them right
into a lead.

A extremely efficient approach to flip shoppers into leads is by
providing a free reward like a coupon or unique content
material by means of an e mail signup optin in your web site.
But, for these customers who would like not to get content material
by way of e mail, you’ll be able to ship their content material by
way of Facebook Messenger as a substitute.

OptinMonster, a strong lead technology
software for your web site, now has a chatbot integration function
that enables you to do exactly that:

Simply join your OptinMonster account along with your ManyChat
account and you’ll drag and drop the Facebook Messenger block
proper inside your optin type. The customers who beforehand would
keep away from signing up for your e mail checklist have
an entire new avenue out there to them, supplying you with extra
alternative to generate leads.

3. Personalized Recommendations

Personalization is essential in eCommerce. In truth, 33% of consumers who
deserted a business relationship final yr did so as a result of
personalization was missing. Luckily although, you need to use
Facebook Messenger to
improve personalization for your clients too.

By utilizing a chatbot for Facebook Messenger, you may give
personalised suggestions to give your clients precisely what they
need. That won’t solely impress them, however enhance your gross
sales as properly.

Take a have a look at this instance from Lego. Their chatbot,
named Ralph, can assist clients discover the proper merchandise by
asking questions comparable to the place they’re
positioned, how outdated they’re, finances, and pursuits.

This added stage of personalization will assist prime your
potential clients for checkout and make their general purchasing
expertise along with your on-line retailer a breeze.

4. Offer Easy Checkout

What if clients didn’t even have to go to your web site to make
a purchase order? After all, the extra choices your on-line
retailer gives for your clients to purchase, the extra alternative
you’ve got to enhance gross sales. Well, you can also make that
dream a actuality with Facebook Messenger.

With Facebook Messenger chatbots you’re not restricted to giving
customers product suggestions; you’ll be able to truly permit
customers to browse merchandise and checkout proper from the app.
This choice eliminates steps for the buyer; as a substitute of
asking them to go to your web site to make the acquisition, the
checkout button is true there, making them extra seemingly to take
motion.

You may even ship deserted cart
messages by way of Facebook Messenger that embrace a checkout
button. So, no extra dropping out on potential gross sales.

Syed Balkhi is the founding father of WPBeginner, the biggest free
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