I attended a London-based event last night where McDonalds, O2 and Mastercard discussed the future of money and payments.
Everyone agreed that m-commerce (loyalty, offers etc.) was going to be key in creating a value proposition for consumers and critical in driving mass adoption of mobile payments and wallet.
However, Colin Swain from Mastercard noted that payments within a mobile wallet, while it is a hygiene factor, is still exceptionally important. Without payments working flawlessly the whole nfc proposition falls apart.
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I discovered a fascinating report from Mobey Forum this morning. It was released this week, and says that “providing consumers with the convenience and functionality of mobile wallet technology will not be sufficient to drive mass-market adoption”. Mobey Forum – which describes itself as “the gl...