Content marketing is one of the most important emerging online marketing tactics today. This year, over 1,700 marketing professionals from both large and small businesses gathered at Content Marketing World to learn about content marketing tips, best practices, success stories, technology, and trends. So, what were some of the highlights? We rounded up five content marketing tips we think every small business needs to know from this year’s conference.

Many saw it looming on the horizon, but 2017 was finally the year when digital ad spend eclipsed TV. In two short years, digital ads are expected to make up a full 50% of all ad spending.

Google and Facebook make up more than 70% of the digital advertising market in the U.S. , and Amazon has pledged to jump into the fray this year. It’s a smart move on Amazon’s part — as more Americans spend time on digital devices and consume content and advertising there, the brands that fail to make the leap with them will fall behind.

How do enterprises with well-established advertising budgets shift their attention to Facebook ads without seeing a simultaneous drop in ROI?

Just like society at large, social networks are a space where individuals tend to act in particular, more or less clearly defined ways. The predictable nature of their behavior makes people susceptible to influence of others, and sometimes the desired action we are goaded to take is paying attention to specific brands. This insight lies in the core of every marketing strategy ever developed, including those which are used online on social networks. All marketing uses psychology in one way or another. Therefore, social media marketing relies on understanding the psychology of social media users in order to promote services, products and the brands that lie behind them.

Internet is swarming with poor website designs that miss both technical and content mark. Clients and developers alike continuously contribute to the current outbreak of design delinquency in equal measure. Let’s take a look at how they perpetrate this trend and pinpoint new development standards.

“People are always going to go shopping. A lot of our effort is just: ‘How do we make the retail experience a great one?’” – Sir Philip Green, British businessman and chairman of the Arcadia GroupDigital retailers ask themselves how to create an inspirational shopping experience on a regular basis. Often, the answer starts with creating a great shopping ad.

In this era of the Internet, the fact is that having a strong online presence is of an essence. How do you take care of your website? You design the perfect experience, implement customer testimonials, etc. Furthermore, you make yourself seen and approachable on social media profiles. You also keep your Google business listing up to date.

America’s biggest tech giants are nothing if not popular. Apple, Google, Facebook and Amazon rank as some of the most well-liked brands in the world. Pollsters find that 86 percent of Americans hold a favorable view of Google and 80 percent share a favorable impression of Amazon. The reason is simple — these companies’ products are entertaining, accessible and seemingly cheap.

What do you do to help your business grow and improve? When you run a business you need to think about a wide range of factors, from creating clear marketing strategies to trying to attract new customers and all these elements are focused on ensuring that your business is always growing and improving. But the most important thing that you should be doing is paying attention to your loyal customers. Loyal customers tend to have a stronger impact on your business than new customers do. In fact, it can cost 5 times as much to attract a new customer as it does to retain a loyal customer, and the latter are more likely to make repeat purchases. Another study, by Bain and Co., found that increasing customer retention rates by a mere 5% resulted in increased profits of 25% to 95%.

A new ad unit is coming to Instagram stories, as advertisers can now feature up to three pieces of media per stories ad.

Stories ads will display multiple pieces of media in a carousel-style format, similar to stories you would see posted by any of your Instagram contacts. Users can tap through, swipe back and forth or pause the content.

Today: What is the successful online business to make money? Is it Blogging? || Is it Affiliate Marketing? || Is it some other method? Solution: Each method will bring you 5-Digit Income every month. Utilize the chance when it is available.

When it comes to video advertising, small businesses have to navigate and adapt to a sea of changes -- most recently Facebook’s algorithm news . Having delved into what the changes mean for my company, we realized the new algorithm isn’t as harmful as it may initially seem. Simply put, it means small businesses need to start zeroing in on the video methods that have worked in the past and incorporate them into their daily video marketing strategies. Instead of trying to figure out a way around Facebook’s recent changes, learn how to capitalize on them, creating video content that will keep you high in your customers’ feeds.With that said, Mark Zuckerberg’s announcement that Facebook is shifting the focus of its news feed to favor personal stories and exchanges between users has once again left small businesses and video marketers without a clear roadmap of what’s ahead. But before you abandon ship, here are three ways your business can use the new algorithm to your advantage and set your brand up for success on social media.

On-site optimization is important for SEO, to say the least. Not only is it necessary to give search bots something to crawl and index, on-site optimization is also your best opportunity to optimize your pages for specific keywords. However, without the power of inbound links, your SEO campaign doesn’t stand a chance of success.

A Revised Ad Policy Facebook’s updated news feed and advertising policy, announced a few weeks ago, will now include restrictions against cryptocurrency ads. Rob Leathern, Facebook’s product management director, announced in a blog post.

Influencer marketing -- engaging with influential people related to your product, brand, business or industry -- is an effective way to blast through communication noise. It’s also an opportunity to build brand trust and credibility with a large audience.

Did you know that a great content marketing strategy can lead to a great experience for your customers? With the digital transformation and advancement in full swing, content is now the newest focal point when it comes to marketing your overall brand.

RGB could be some time deluding since it has a more extensive shading "range" than CMYK. There are hues you could see on a PC screen that you just can't duplicate with CMYK inks - especially not with any of the dissolvable inks on a medium like a vinyl banner design. You should know this before you complete your sign standard printing.

Snapchat's main appeal has always been its ephemeral nature—it's the social platform that insists users post only what's happening in the moment, with those posts only being able to be viewed within a 24-hour window.But a recent update allows users to post previously captured content without a telltale "Memories" white border, causing many to wonder whether Snapchat will be able to continue to stick to its guns and differentiate itself from other platforms following a redesign that's being tested abroad.

About 150 years ago, the legendary retailer John Wanamaker quipped that “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. There is still a lot of confusion about what is the best way to quantify the impact of marketing activities.

Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.

Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.

Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.