DirectPath Appoints Executives to Lead New Transparency and Advocacy
Business Unit

BIRMINGHAM, Ala.--(BUSINESS WIRE)--DirectPath,
the industry leader in employee engagement, health care transparency and
compliance, today announced two strategic appointments to its
transparency and advocacy division, underscoring its ongoing commitment
to enabling employee engagement around open enrollment while advocating
for employees with transparent costs information year-round. The new
appointments include Bridget Lipezker, who will serve as senior vice
president and general manager, and Jane Cooper, who will serve as senior
vice president of strategy. Leveraging their deep health care industry
expertise, Lipezker and Cooper will together offer employer customers
and broker partners the insights and tools needed to control health care
costs, from plan options to treatment comparisons.

In the face of rising health care costs and complex, rapidly-evolving
regulatory conditions, employers are searching for transparency and
advocacy services that empower their employees to make more informed
decisions about their health care spending. DirectPath acquired Patient
Care, a leading provider of health care transparency and advocacy, in
January 2017 to deliver on this demand and offer employers a complete
solution for reducing health care costs by adding to its strategic
employee engagement and compliance services.

Cooper, who was founder, president and CEO of Patient Care, brings to
DirectPath invaluable knowledge about the health care transparency and
advocacy market, as well as unparalleled insights into how employers can
glean the most value from these services. Lipezker's proven track record
implementing best-in-class health care solutions for large employers is
indispensable in operationalizing DirectPath's new business unit.

"Under Bridget and Jane's leadership, we're confident our transparency
and advocacy division will grow substantially in 2017," said Michael
Byers, executive chairman, DirectPath. "The demand for health care
transparency and advocacy is very real–and growing. By tapping
individuals who are engrained in both employer and employee health care
challenges, we are well-positioned to deliver even greater value to our
customers in the months and years ahead."

Prior to DirectPath, Lipezker led the professional services team at
HighRoads. Before that, she was a senior manager in the Deloitte
Consulting Human Capital service area, where she provided strategic
solutions to global and national clients facing transformational change
and complex business opportunities related to globalization, intense
regulatory environments and health care reform. Lipezker holds a
Master's of Science in Business Administration from the University of
Illinois at Chicago and a Bachelor of Science in Public Administration
from Indiana University Bloomington.

"Health care is extremely complicated," said Lipezker. "At a time when
health care literacy is at an all time low, it's imperative that
employers offer their employees services to help them better understand
their options so they choose plans and treatments that deliver quality
care at affordable costs. With its new transparency and advocacy unit,
DirectPath has a huge market opportunity – one that I'm eager to help
spearhead."

Cooper joined DirectPath in January 2017 through its acquisition of
Patient Care. At Patient Care, she drove the company's growth to more
than one million members and helped it become an industry leader in
health care transparency and advocacy. She has more than 25 years of
experience in the health care industry, and has started and led five
health care companies since the early 1980s. Cooper is a graduate of the
Augustana College and holds a Master's of Speech and Communication from
Western Illinois University.

"I am passionate about making sure employees have the information they
need to make smart decisions about health care plan options and
treatment," said Cooper. "DirectPath's commitment to educating and
engaging employees on their health care options is inspiring, and I'm
grateful for the opportunity to bring greater transparency and advocacy
to employees across North America."

About DirectPath:DirectPath is an industry leader in
strategic employee engagement, health care transparency and compliance
for Fortune 1000 employers. Its customers experience significant ROI on
their benefits investments through increased employee participation,
management of the evolving regulatory environment and reduced cost
through efficient benefits plan management technology. DirectPath is
headquartered in Birmingham with offices throughout the country. For
more information, visit the DirectPath website
and follow the company on Twitter.