Screen film or you’ll have to bear losses, Bairavaa’s Kerala distributors tell theatres

The issue between the Film Exhibitors Federation and the producers and distributors in Kerala seems to have taken an interesting turn with the distributors of actor Vijay’s Bairavaa now issuing an advertisement, urging theatres who had entered into an agreement with them to honour it by screening the film.

The advertisement, issued by Sayujyam Cine Release, Kottayam, said that Ifar International,Kollam had acquired the Kerala theatrical rights of Bairavaa and that they (Sayujyam ) had been appointed as its distributors.

The distributors said that those who had entered into an agreement with them for screening Bairavaa must do so. If they chose to implement the decision of the Kerala Film Exhibitors Federation to shut theatres from January 12, then Sayujyam said that the theatres would be liable to pay the losses they sustained as a result of the film not being screened.