Companies Allowing QQ, WeChat Users to Reserve Consoles Days Before Other Consumers

BEIJING—Internet conglomerate Tencent Holdings Ltd. will use its alliance with JD.com Inc. to offer early advance sales of Microsoft Corp.'s Xbox One consoles in China, as the online retailer ramps up efforts to compete with electronic-commerce major Alibaba Group Holding Ltd.

Beijing-based JD.com said Monday that users of Tencent's WeChat and mobile QQ messaging software would be able to reserve the new Xbox with a deposit of 499...