Results for the "seth godin" tag

If you ever have to say ‘lighten up’ to someone, you’ve failed twice. The first time, when you misjudged an interaction and the other person reacted in a way you’re unhappy with, and the second time, when you issue this instruction, one that is guaranteed to evoke precisely the opposite reaction you’re intending. I’ll add

If you worked on the production line, we cared about your productivity, not your smile or approach to the work. You could walk in downcast, walk out defeated and get a raise if your productivity was good. No longer. Your attitude is now what’s on offer, it’s what you sell. When you pass by those

What story do you tell yourself about yourself? I know that marketers tell stories. We tell them to clients, prospects, bosses, suppliers, partners and voters. If the stories resonate and spread and seduce, then we succeed. But what about the story you tell yourself? Do you have an elevator pitch that reminds you that you’re

The first revolution hit when people who made stuff started to discover that information was often as valuable as the stuff itself. Knowing where something was or how it performed or how it interacted with you can be worth more than the item itself. Frito Lay dominates the snack business because of the information infrastructure