Doublethink was developed from lettering drawn in the 1960s by Vinko Ožić-Pajić and used on the shop fronts of Yugoslavian state-owned clothes company Standard Konfekcija. The original design has been reinterpreted and expanded and is offered as a two weight typeface comprising Doublethink Medium and Doublethink Bold Inline. The name Doublethink is taken from George Orwell’s dystopian novel Nineteen Eighty-Four.