PFAFF® sewing brand launches five machines to create impressive line; invites sewers to enter the world of sewing perfection.

Hamilton, Bermuda - For more than 150 years, PFAFF®, a leading global brand of premier sewing and embroidery machines, has empowered sewers with precision, customization and unlimited creativity. Today, the brand announced the introduction of its most amazing lineup yet, with a host of five new machines designed to help sewers reach new heights: the creative™ 3.0 sewing and embroidery machine, the performance™ 5.0 sewing machine, the quilt expression™ 4.2 sewing machine, the expression™ 3.2 sewing machine and the passport™ 2.0 sewing machine.

“We are extremely proud to have taken PFAFF®’s longstanding tradition of inspiring creativity in the most demanding sewers to the next level by offering our most impressive lineup of machines in the brand’s history,” said Katrina Helmkamp, CEO of SVP Worldwide, source of the PFAFF®, SINGER® and HUSQVARNA VIKING® sewing machine brands. “PFAFF® has created a unique world where creativity meets technology, bringing products to the marketplace that give sewers the opportunity to express their passion and experience a new dimension of perfection.”

The PFAFF® brand launched the following five new machines at its 27th Annual International Dealer Convention, held in Orlando, FL on April 8-11, 2013.

performance™ 5.0 sewing machine: This machine is perfect for quilters and fashion enthusiasts alike, featuring:
- PFAFF®creative™ Color Touch Screen: The clear, high resolution display shows stitches in actual size. The intuitive layout is easy to understand.
- PFAFF®Original IDT™ Integrated Dual Feed Technology System: Built right into the machine, the system delivers even fabric feed from both the top and bottom of the machine, ensuring optimal feeding for all kinds of fabric.
- Side motion sewing: Sew stitches with a width up to 50 mm.
- PFAFF®Stitch Creator™ feature: Offers sewers artistic control with all the tools they need to create entirely new 9mm stitches or edit any of the built-in stitches.