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On Thursday, September 6, we will be hosting our next “Room With a View” panel discussion, titled Expanding the Communications Toolbox – Activating Digital for PR. It will feature expert commentary on the state of influence, consumer behavior, tools and technology, content and analytics.

In today’s PR world, brands must be present online, but also have a clear digital strategy in place to reach consumers. The digital landscape is cluttered with shiny tools that promise great returns, but fail to mention the required strategy to reach those impressive profits. A poorly constructed Facebook page or Twitter account is just the same as not having one at all in the competitive world of digital. Gone are the days of the one way conversations dominated by the brand. Consumers expect to be part of the decision-making process and for the brand to listen.

So how do you help a client devise the best digital strategy for their brand? How do you measure it? What is success? Your client might have an idea of what is best practice, but it is your job as the expert to make informed decisions, the first time around. Porter Novelli’s next Room with a View will tackle many of these issues.

This event is perfect for:

Communications/PR/marketing directors

Digital marketing/media directors

Social media managers

Senior executives with an interest in digital

Interested in attending? Log on to our LIVEstream broadcast straight from your desk or visit us in the office!