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The firm puts the longevity of its business partly down to its continuity of ownership and proud family heritage.

In 1932, Alex F Noble laid the foundations for his automotive business when he left an engineering job at Parsons Peebles to establish his own business at Milton Bridge near Penicuik.

Combining petrol retailing with vehicle sales and repairs, the company began life representing the Austin brand.

Michael, Colin and David Noble

Alex’s son William joined the business in 1956 and the family dynasty was maintained in the late 1970s when William’s three sons, David, Colin and Michael became third-generation employees of the company bearing their name.

When their father semi-retired in the mid 1980s to concentrate on other business interests, the brothers took over the running of the firm and their ambition and drive would subsequently elevate the Noble brand to new heights.

The family connection has been maintained with a fourth generation of the Noble family now involved in the business with Colin Noble Jnr (21) employed as a technician at the Nissan dealership at Straiton.

In 1996 the company acquired the Subaru and Isuzu franchises. This enterprise was based in a former supermarket on Penicuik’s Edinburgh Road, and its highly visible showroom continues to flourish today.

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The new franchise was represented under the AF Noble & Son title, as the main Subaru and Isuzu dealership for Edinburgh and the Lothians and as it turned out, this would not be Noble’s final involvement with Japanese manufacturers.

By 2002, the firm had sold its original Milton Bridge site and relocated to its current 3.0 acre headquarters at Straiton by Loanhead, becoming Nissan dealers in January 2006.