As more and more companies look to conduct at least some of their business online, you need to be ready to help your clients make the leap into the digital economy

---Many businesses still do not realise the value that could be derived from intangible assets such as customers in today’s digital world. By using mobile technology and social networks, companies can create more detailed views of their customers, their attributes and their transactions. This greater insight can in turn leadto improved customer experience, engagement and loyalty, and even new sales channels.

Nick Jonow, partner at Pacific Consulting Group in Hong Kong, says: ‘The value of customers may be easier to calculate than the value of other intangible assets as it’s more about sales/ profitability. However, one should be careful not to reduce a customer merely to a dollar figure – the most successful companies build long-term partnerships with their clients rather than seeing them just as revenue.’---

About Us

Pacific Consulting Group is a boutique consulting firm where the client need is always the number one priority. Rather than applying a "one size fits all", or cookie-cutter approach, we sit down with our clients, spend a lot of time listening, and evaluate how we can tailor a service package especially suited to their needs.