Content Marketing

Strategic content marketing development to engage and nurture your prospects and customers

Content Marketing

Strategic content marketing development to engage and nurture your prospects and customers

What is Content Marketing?

Content marketing is a buzz phrase in digital marketing circles and there are good reasons why this is the case. It is the process of developing informative, interesting and valuable content for your customers and prospects.

To be effective, content marketing is planned and executed in an orderly fashion. It is also likely to be provided in a variety of formats including written (your blog), spoken (webinars and podcasts) and visual (infographics and presentations). New content is then distributed and promoted through social media, slide share and YouTube, for example. The channels for distribution of content are numerous. As part of the process of planning content marketing, it is important to consider what your objectives are, to develop targets and then to measure and refine your activity. Certain content may produce far more visitors to your website and leads than other content. By monitoring the overall increases as well as individual content impact, you can look to provide content that is seen as most valuable and informative by your customers and prospects.

Why use Content Marketing?

Content marketing, if implemented correctly, undertaken regularly and integrated with your social media marketing and other marketing efforts will:

1. Increase the number of visitors to your website

2. Increase leads and sales

3. Position you as a leader in your field

As an example, since Key Principles started our regular blogging we have received over 50% more visitors to our website and we are already starting to see increases in leads! Visitors are also spending significantly longer on our website; the increase to date is over 160%!

In fact HubSpot has identified that companies that blog regularly receive:

55% more visitors

97% more inbound links

434% more indexed pages

Unlock Content Marketing with Key Principles

Key Principles can help you with your content marketing. We offer a range of services which can be taken individually or as a whole, and include:

Put Your Trust In Us

Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.

No long fixed-term contracts: you stay with us because you want to.

Tailored regular reporting: your report is tailored and based on your objectives.

One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.

Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.

Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.

Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.

Put Your Trust In Us

Why appoint us?

Complete transparency: you pay Google/Bing/Facebook directly so you know exactly how much money you are spending on your paid search and online advertising.

No long fixed-term contracts: you stay with us because you want to.

Tailored regular reporting: your report is tailored and based on your objectives.

One main point of contact: you’ll have one main account manager, available during working hours, with a backup for holiday periods.

Tracking that’s there for you: we use Google Tag Manager and Google Analytics. They are your accounts and we base our reports on the information provided by Google.

Expertise guaranteed: a qualified PPC specialist will manage your campaigns backed by an agency with Google Premier Partner status. And trust us, not all Google Partners are the same. With us, growing your business is our priority.

Ethical practices: we don’t use shortcuts and quick fixes. We provide long term digital marketing solutions to ensure your business goals are achieved and sustained.