We approached Spring Valley Junction’s brand identity and advertising materials with a purposeful step aside from the stock image-heavy traditional lifestyle marketing. This lead us to create a custom, in-house illustration that visualized our tagline, “The Harmony of Home, Family and Community” and targeted the family values of the customer base for this 220-home development in Brampton, Ontario. The originality of the artwork garnered us a BILD Award nomination for Best Ad and the graphics were commended throughout the industry for standing out from the crowd.