Discussions of Apple's strict control over the app store often do not mention that you can deploy cross platform apps using web applications. HTML5, JavaScript, and CSS should allow you to create compelling, applications without having to distribute through Apple. "I am convinced that the HTML5 app route is the best one for a fat slice of the non-game iPhone apps currently out there, especially those that are simple and face stiff competition. Increased interoperability will help them more than a relative lack of eye candy will hinder them. The problem is convincing clients of that."