Short thesis

The online-video market is booming, luring increasing numbers of new players into the game.

Description

Swedish music-streaming service Spotify is just one of the recent entrants in this competitive segment. The market for original content is also expending, and video platforms such as Vimeo are proving they can survive alongside the big streaming services by offering small, creative Web-based formats. Meanwhile, traditional TV networks are seeking to counter their new rivals with their own over-the-top (OTT) offerings. What content strategies are the various competitors pursuing? How are they directing their marketing and distribution efforts? What monetisation models are these activities based on?