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Thursday, October 25, 2012

O'Fallon, Mo., looks to create identity

Photo by Brian Flinchpaugh

By: Brian Flinchpaugh

O’Fallon has set the stage to spend as much as $2.8 million during
the next dozen years to implement a community landscaping and
information program.

The Citywide Landscape Identity Plan (CLIP)
calls for, among other projects, large and small entrance signs to not
only indicate boundaries but also direct people to various locations in
the city.
The intent is to develop a community consciousness or
"brand" for O'Fallon that might not currently exist because of the
city's rapid growth. Part of developing that identity includes signs and
other projects to give O'Fallon a consistent "look" residents and
others can identify with, said Tom Drabelle, the city’s communications
director.

Drabelle outlined aspects of the program to the City Council during its Oct. 11 work session.
The
long-term plan calls for large monument signs along interstate
entrances to the city, an “information hub” using LED technology to
provide updated information to motorists and pedestrians, “wayfinding”
signs to direct people to various points and smaller street signs at
entrances to the city...