MTG: Nickelodeon Content Exclusively on Viaplay

MTG’s Viaplay has secured the exclusive stand-alone video on demand
rights to programming from top children’s entertainment brand
Nickelodeon in the Nordic region until 2020. This will make Viaplay’s
kids offering the strongest in the region and viewers will have access
to thousands of episodes and movies every month.

From 1 October all Viaplay subscribers in Sweden, Norway, Denmark and
Finland will have exclusive access to animations and live action series
from Viacom’s Nickelodeon. The content’s appeal spans pre-schoolers to
young teenagers (tweens). Top titles include all seasons of kids’
animated favourites Dora the Explorer, SpongeBob SquarePants and The
Penguins of Madagascar, and live action series Victorious and iCarly
aimed at tweens.

“Nickelodeon is a leading producer of kids and tween content. With this
agreement and the other great kids and tween content we offer, we place
Viaplay in first position when it comes to content aimed towards the
younger audience.”

Jakob Mejlhede, MTG Senior Vice President Acquisitions & Programming

“This is a very important step for Nickelodeon and Viacom. It is a
unique deal and it will strengthen Viacom’s position in the Nordics. We
look forward to be working closely together with MTG to explore the
great potential of our content with the aim to inspire kids and tweens.”

Andrea Sahlgren, Viacom Senior Vice President, General Manager Nordic

“At MTG, content and digital choice is at the heart of what we do, and
Viaplay is shaping the future of entertainment by providing the best and
most varied recent blockbuster movies, TV Series, sports and kids titles
in the Nordics. We’re also happy to be strengthening our relationship
with Viacom that extends across all TV platforms in the region.”

Jørgen Madsen Lindemann, MTG President & CEO

All titles will be part of Viaplay’s download-to-go service so customers
can watch the programmes on their mobile devices when they are offline.
Viaplay is available on internet connected devices including personal
computers, smartphones, tablets, Smart TVs, set-top-boxes, and games
consoles, and through Viasat´s “Video Multi Screen” service.

MTG (Modern Times Group MTG AB (publ.)) is an international
entertainment group. Our operations span six continents and include TV
channels and platforms, online services, content production businesses
and radio stations. We are also the largest shareholder in CTC Media,
which is Russia’s leading independent media company. Our shares are
listed on Nasdaq OMX Stockholm (‘MTGA’ and ‘MTGB’).

The information in this announcement is that which MTG is required to
disclose according to the Securities Market Act and/or the Financial
Instruments Trading Act, and was released at 08:00 CET on 1 October 2014.