Sophisticated Marketers Podcast

The Sophisticated Marketer’s Podcast is hosted by Jason Miller, Sr. Content Marketing Manager leading global content for LinkedIn Marketing Solutions. Every two weeks Jason interviews marketing powerhouses from around the globe to bring you bleeding edge insights. He tackles the latest trends and topics that matter most to marketers and ties it all together with his unique rock ’n' roll flare. No fluff or frills, just real marketers talking about what matters most.

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In Part 2 of our interview with Entrepreneur Lori Joyce, she lays it all on the line as she describes how to sell an idea and disrupt an industry. Lori also discusses her experience as being a female entrepreneur working in a traditionally male-dominated industry. Her journey is both inspirational and eye-opening while giving way to powerful lessons and insights for business leaders and marketers.

Entrepreneur and reality TV star Lori Joyce joins the Podcast to tell the story of how she and her partner built a company and started a revolution by breaking the three most important rules of business. Listen in to Lori’s remarkable journey that began with the idea to start a cupcake bakery began while working at Ground Zero with her best friend. Lori shares how cultivating relationships opened the door for opportunity, how far people are prepared to travel for her cupcakes (you’d be surprised) – and a fun story about the many celebrities she’s encountered along the way including Lucy Liu and The Rock.