WASHINGTON, DC – Today, the Media Research
Center launched MRC Latino at a symposium co-sponsored by the American
Principles Project’s Latino Partnership at the Newseum in Washington, DC. Sen.
Rand Paul (R-KY) provided the opening remarks, followed by a panel discussion,
“Conservatives and Latino Media: Assessing and Addressing the Challenges,”
focused on strategies and tactics for successfully communicating the
conservative message to audiences of U.S. Spanish-language television news.

“The launch of this
new effort by the Media Research Center is good news for those who get their
news and information from Spanish-language media,” said Alfonso Aguilar, Executive
Director of the APP’s Latino Partnership, who moderated the event.
“Hispanic media need to be held to the same standards as
English-language media. MRC Latino is a step towards this balance and accountability
in Spanish-language media.” Panelists included LIBRE Initiative Executive Director Daniel Garza, the Heritage Foundation's Israel Ortega, and Izzy Santa, RNC Hispanic Communications Director.

Out of 667 stories on U.S. domestic
policy, more than six times as many tilted left/liberal (300 or 45%) as slanted
in a right/conservative direction (43, or 6%). The remaining 324 stories (49%)
presented a balanced or neutral discussion of U.S. policy.

Overall, Democratic politicians, led
by President Obama, Obama administration officials and congressional Democrats,
along with spokespeople for left-leaning advocacy organizations, were quoted
nearly three times as often as their Republican and conservative counterparts
(1,011 to 370 appearances and/or direct quotations).

The top three U.S. domestic policy
topics covered by Univision and Telemundo newscasts were immigration law
enforcement, immigration reform legislation in Congress and ObamaCare. The
majority (170, or 59%) of Univision and Telemundo’s 288 stories on these three
issues tilted left/liberal. Only 21 stories (7%) tilted towards the
right/conservative.

Despite ObamaCare’s problem-plagued
rollout and controversial implementation, Univision and Telemundo reporting
featured advocates of ObamaCare over its conservative opponents by a margin of
nearly five-to-one (116-24).

None of the Obama administration’s
various scandals (the IRS targeting of conservative groups; Benghazi; etc.)
were even once mentioned during this four-month study.

On the other hand:

Unlike ABC, CBS and NBC, Univision and
Telemundo provided heavy coverage of the unrest in Venezuela, and their
coverage of Venezuela’s socialist government was decidedly critical. 39 of the
stories about the situation in Venezuela favored anti-government protestors,
while just one tilted in favor of the government. Soundbites heavily favored
the opposition by a two-to-one margin (154 vs. 73).

“What we found is a pronounced leftward
tilt in both networks’ reporting, particularly in coverage of U.S. domestic
news,” said Oliver-Méndez. “As it stands now, Democratic, left-leaning sources
consistently dominate the narrative in these networks’ coverage of domestic
issues. On the international front, however, both networks did a better job of
maintaining a critical or balanced stance, as is the journalistic norm.”

MRC President Brent Bozell is calling on
conservatives to make a stronger effort to engage and make themselves available
to Spanish-language networks with relevant and compelling content. “As of now, Telemundo
and Univision are failing to live up to the most basic journalistic standard –
report the news without a pervasive partisan slant,” Bozell said. “But have conservatives
done enough to reach out the Latino media? The conservative movement needs to
make a stronger effort to constructively engage with Spanish-language media,
and the networks must allow all major sides of a debate to speak in news
stories, not just voices that management and staff may sympathize with.”

MRC Latino will conduct ongoing analysis of
these networks with the objectives of improving conservative participation in
this segment of the media, while holding these outlets accountable to the same
standards for accuracy and fairness expected of other major networks. In
addition to using existing MRC platforms such as NewsBusters and CNSNews.com,
MRC Latino content will be distributed through major social media channels in
both English and Spanish.

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Links to other related videos from the MRC's April 1 symposium at the Newseum:

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