CCI's report counters by documenting its charges of Coca-Cola's ongoing violations in those very areas, while also showing that "...a flawed and compromised methodology (1) allows Coca-Cola undue influence over the CSR process, permitting Coke to act with impunity around the globe," charges Ray Rogers, director, CCI.

The facts and events in Colombia, Guatemala, India and the U.S., for example, evidenced in documentary films, independent reports, investigations, acclaimed books(2),(3),(4),(5), lawsuits and public demonstrations, all cited in our report, prove otherwise," Rogers says. "For too long, the evidence has been drowned out by the vast marketing power of Coca-Cola."

The report details how and why Coke is accused of having stymied independent investigations(6) into allegations of the company's complicity in labor and human rights abuses in Colombia including widely publicized charges of murder and other violence against union leaders, featured in the award winning documentary, "The Coca-Cola Case" produced by the National Film Board of Canada.

Coca-Cola is also accused of a long history of brutality(8) against union leaders in Guatemala, dating back to 1976, documented in "Soft Drink Hard Labour" published by the Latin America Bureau in 1987 which describes the murder and disappearance of 12 Coke union leaders and activists. The overwhelming legal obstacles to obtaining justice in Colombia and Guatemala are documented by Human Rights Watch(10),(11), among others(12).

Noted human rights attorney and advocate, Terry Collingsworth commented, Unfortunately, the systems of justice in Colombia and Guatemala(13) are highly compromised, and trade unionists and other families of murder victims rarely see justice. Many can wait decades for their day in court(14) , if they get there at all. And the violence continues." (15)(16)

In February '14, Coke ran a $6 million one minute "Going All the Way" ad during the Super Bowl, directed at children and starring a child, Adrian, who celebrates a moment of happiness and accomplishment when a groundskeeper hands him an ice-cold Coca-Cola-"Hey Kid, Here!," "Open Happiness."

In Mexico, which ranks at the top among countries with the highest childhood obesity and diabetes rates in the world, Coke uses children dressed as superheroes including Batman, Wonder Woman and Superman to hawk its products on TV. Coca-Cola recently announced plans to invest another billion dollars primarily in worldwide soda advertising, further targeting millions of children.

In September 2012, U.S. Senator Carl Levin issued a report(17) that ranked Coca-Cola #11 in tax avoidance among U.S. multinational companies stashing $13.9 billion in cash in offshore accounts. Levin said, "At a time when we face such difficult budget choices and when American families are facing a tax increase and cuts in critical programs from education to health care to food inspections to national defense, these offshore schemes are unacceptable.

Cokes millions in philanthropy pales in contrast to billions of dollars in tax avoidance and evasion,(18) says Rogers. "Coca-Cola and its defenders boast about Coca-Colas charitable giving while the company, in countries like the U.S., Vietnam, Mexico, The Philippines and Greece, is under scrutiny and facing charges of massive tax avoidance and tax evasion."(19)

Corporate money in the NGO world can be as undermining and compromising as corporate money in politics," Rogers explains. The report details how NGO's like the American Academy of Pediatrics, Oxfam America, Save the Children and the World Wildlife Fund help the company promote an undeserved image of respectability, which helps shield Coca-Cola from accountability. The report's key theme critiques the metrics systems and reporting procedures that are supposed to shed light on a companys adherence to social responsibility. Anyone who actually believes that these metrics systems, as they operate today, from the UN Global Compact to the Global Reporting Initiative are anything but vehicles for companies like Coca-Cola to cover up their abuses and escape real accountability, probably believe in the tooth fairy! Rogers said.

About Ray Rogers: Ray Rogers, a noted advocate for labor and human rights, is President and Director of Corporate Campaign, Inc. and founder of the Campaign to Stop Killer Coke. Corporate Campaign was founded in 1981. Rogers pioneered the strategy of the corporate campaign that has been used with success by labor unions, human rights advocates and environmental groups in their battles against corporations.

Time magazine said, Rogers has brought some of the most powerful corporations to their knees and his ideas are spreading. Boston Herald described Rogers as labors most innovative strategist and one of the most successful union organizers since the CIO sit-down strikes of the 1930s. Business Week described Rogers as a legendary union activist." Financial Times called Rogers The Coca-Cola Companys fiercest foe. For more information or for speaking engagements call Pat Clark at 718-852-2808 or email info@corporatecampaign.org http://www.corporatecampaign.org/

About Corporate Campaign Inc. (CCI) New York City-based Corporate Campaign Inc. (CCI), founded in 1981, has successfully championed labor, human rights and environmental causes using its unique power analysis, innovative strategies and organizational tactics to increase economic and political pressure on companies, their top executives, board members, shareholders and creditors to hold them accountable and make them behave more responsibly, including against major banks, insurance companies and corporations, such as J.P. Stevens & Co., Metropolitan Life, New York Life, Con Edison, Geo. A. Hormel & Co., International Paper Co., American Airlines, Campbell Soup Co., Reynolds American, TIAA-CREF and The Coca- Cola Co. For more information call 718-852-2808 or email info@corporatecampaign.org or go to http://www.corporatecampaign.org/history.php

About Campaign to Stop Killer Coke: The Campaign to Stop Killer Coke launched in 2003, is a worldwide movement with thousands of volunteers seeking to hold The Coca-Cola System, including the company and its bottlers, accountable for harmful practices that dangerously impact on the lives of workers, the environment and the health and well-being of children worldwide. For more information call 718 852-2808 or go to http://www.killercoke.org.

(10) "Human Rights Watch World Report 1992.", Hrw.org/news/2011/10/03/colombia-ensure-justice-anti-union-violence "A member of the Presidential High Command has been detained and charged with the July 1989 murder of José Rolando Pantaleón, a Coca Cola union activist and a member of the union's now-disbanded political theater group.89 The lack of enthusiasm with which Guatemala's civilian leaders have viewed the notion of seeking redress for the horrendous human rights abuses committed during the decades of military rule was best expressed by Vinicio Cerezo Arévalo, the former president, who in 1985 said, "We are not going to be able to investigate the past. We would have to put the entire army in jail."90 Nonetheless, grass roots pressure from relatives of the victims of thousands of disappearances produced some results..."

(11) Vivanco, Jose Miguel. "Colombia: Ensure Justice for Anti-Union Violence | Human Rights Watch." Colombia: Ensure Justice for Anti-Union Violence | Human Rights Watch. Human Rights Watch, 2 Oct. 2011. Hrw.org/news/2011/10/03/colombia-ensure-justice-anti-union-violence "Our research has found severe shortcomings in both the scope of the sub-units work and the investigative methodology that it employs. In terms of the scope, we found that:

The increase in the number of convictions since the sub-units creation, while substantial, represents only a small fraction of the total number of cases of trade unionist killings that still need to be investigated and prosecuted.

The increase in convictions is largely due to confessions provided by paramilitaries under the Justice and Peace process, which does not apply to cases of killings committed after 2006.

The sub-unit has made virtually no progress in obtaining convictions for killings from the past four-and-a-half years.

The sub-unit has made virtually no progress in prosecuting people who order, pay, instigate or collude with paramilitaries in attacking trade unionists."

"In terms of the methodology of the investigations, we found that:

The sub-unit has routinely failed to thoroughly investigate the motives for the crimes. The sub-unit has not conducted the type of systematic and contextualized investigations that are necessary to identify and prosecute all responsible parties."

(12) Pbs.org/frontlineworld/fellows/colombia0106/ Harris, Rob, and Tovin Lapan. "Colombia: The Coca-Cola Controversy." Frontline World. PBS.org, Spring 2006. Web. Rob Harris and Tovin Lapan traveled to Colombia in August 2005 to investigate charges that the Coca-Cola Company was involved in the violent repression of a union at several of its bottling plants. The soft drink company strenuously denies the allegations of union-busting and murder of union leaders. But there is growing pressure on the Atlanta, Georgia-based multinational from shareholders and U.S. colleges boycotting Coke to approve a full-scale, independent investigation of the charges. Harris and Lapan journeyed through a country rent asunder by political violence, managing to interview all the parties involved in the Coke controversy.

(15) Coca-Cola Hit with New Charges of Murder, Rape, Torture." Coca-Cola Hit with New Charges of Murder, Rape, Torture 1 Mar. 2010: Organicconsumers.org/articles/article_20311.cfm. "This case has been brought in New York State because plaintiffs and other victims of human rights abuses lack access to an independent and functioning legal system within Guatemala, a country with a corrupt judiciary which has been undermined by the intimidation and murder of witnesses, prosecutors, lawyers and judges. "

(17) Winter, Greg. "COCA-COLA SETTLES RACIAL BIAS CASE." The New York Times. The New York Times, 16 Nov. 2000. Nytimes.com/2000/11/17/business/coca-cola-settles-racial-bias-case.html

(19) U.S. Senate. Carl Levin, U.S. Senator, Michigan. Subcommittee Hearing to Examine Billions of Dollars in U.S. Tax Avoidance by Multinational Corporations - See More At: Levin.senate.gov/newsroom/press/release/subcommittee-hearing-to-examine-billions-of-dollars-in-us-tax-avoidance-by-Subcommittee Hearing to Examine Billions of Dollars in U.S. Tax Avoidance by Multinational. Sept. 20, 2012.