New 2015 Silverado HD Stars in Chevrolet Super Bowl Ad

DETROIT--Jan. 29, 2014: The new 2015 Chevrolet Silverado HD makes a bullish
first impression in its new commercial that will air during the Super Bowl
XLVIII broadcast on FOX on Sunday, Feb. 2.

The 2015 Silverado HD’s first TV ad, “Romance,” is a
charming story about a man, his truck and a new bachelor in town. It
follows a handsome cattle rancher as he transports his stud-bull to an
exciting, romantic rendezvous across town in the new Silverado HD –
Chevrolet’s strongest and most advanced heavy-duty pickup ever.

“We like how ‘Romance’ uses humor to show the power
and capability of the truck and the interesting demands our customers place
on their heavy-duty trucks,” said Tim Mahoney, Chevrolet’s
global chief marketing officer.

The commercial was filmed in Austin, Texas, and is set to the 1975 hit,
“You Sexy Thing,” by the British group Hot Chocolate. It was
developed by the Silverado’s agency of record, Leo Burnett Detroit.
The spot shows off the truck’s exterior design and towing
capabilities, as well as the available Duramax diesel engine and Allison®
transmission.

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