TVB is the not-for-profit trade association of America’s commercial broadcast television industry. Its members include television broadcast groups, advertising sales reps, syndicators, international broadcasters, associate members and over 500 individual television stations.

HBO’s movie adaptation of the book “Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime” focused its narrative upon Sarah Palin’s virtual takeover of the 2008 election. “Game Change” had a lot of things in its corner to make for a great story – a polarizing central character, political

Why There Should Be Room for 210 Spot Slices on Every Agency’s Diet Plan Everywhere you look these days you see someone who is trying to make their money work harder for them. People are willing to cut more corners, take the longer road, settle for silver as long as it doesn’t cost as much

Tim Kay from NCC took an interesting approach in his article in Campaigns & Elections‘ “The Case for Keeping Cable in Your Media Mix.” He kicked it off by quoting a political consultant who said “cable is too expensive and it doesn’t work.” I’d like to get that consultant’s name; we are always looking for

If you were to ask someone to name three words that are most associated with the ideals of the United States of America, there’s probably a 100% chance that one of them will be “freedom”. We live in a world where that word – and concept – are both in danger of losing significance due

NEW YORK, February 27, 2012 – Sunday night’s Academy Awards broadcast delivered strong ratings in many key moviegoing markets, outdelivering the national average by a wide margin, according to a viewing analysis of preliminary data done by the TVB (www.tvb.org), the not-for-profit trade association of America’s commercial broadcast television industry.

We’re now a week removed from the news of Whitney Houston’s death and the subsequent Grammy Awards broadcast that galvanized the experience. This clearly wasn’t something that would be on anyone’s media plan. This quirky, macabre timing created an unexpected television event, where raw emotions would be on full display in what became a celebrity

To some, cable represents reinvention. It also implies that you’re just always available. But too often, omnipresence leads to irrelevance. It happened to baseball, as the game used to produce fairly high ratings while it was still in the “Game of the Week” era, before you could pay for packages that would let you see

According to Nielsen’s latest Cross Platform Report, during the 3rd Quarter of 2011 American audiences spent 146 hours and 45 minutes watching traditional television. If a viewer were to sit down and do that all at once, that would be over six solid days of doing nothing but watching television. That’s with no sleep, no

I’m a Giants fan. I also work in the media industry. But up until Saturday, it pains me to admit that I was part of the 30% of homes that still don’t have a HDTV. Now it was a moral imperative to experience the game in the best way possible, at least from my own