Thailand is recognized by travelers all over the globe, as one of the world's favorite tourist destinations. The unmatched attribute of "Thainess", which is the richness of our cultural heritage combined with the warm nature and welcoming hospitality of Thai people give visitors warm memories of their special times in Thailand.

Thailand is recognized by travelers all over the globe, as one of the world's favorite tourist destinations. The unmatched attribute of "Thainess", which is the richness of our cultural heritage combined with the warm nature and welcoming hospitality of Thai people give visitors warm memories of their special times in Thailand. This ranges from the Thai friendliness, hospitality, service mind, to various forms of arts & crafts; such as, the unique, delicate ways of carving vegetables and fruit. In terms of location, Thailand is considered as the hub for the Greater Mekong Subregion. The country is also recognized as a value-for-money destination for all types of visitors, from young backpackers to families and high-end travelers. A wealth of natural attractions, from forested mountains in the North to sunny beaches in the South is the country's valued asset; meanwhile, an endless variety of tourist attractions offers something to meet every visitor's interest - sports, history, culture, wellness, dining, nightlife, adventure, and so on. This also makes Thailand strong in niche markets; such as, health and wellness, golf, and weddings and honeymoons.

Looking through the industry development, Thailand has set new benchmarks in the marketing of travel and tourism. We now face some unique challenges in dealing with issues of sustainability and instability. Travel and tourism has been one of the country's most successful economic sectors over the last 50 years. While agriculture remains our bedrock, travel and tourism is our top service sector. It is our huge competitive advantage and has worked wonders for job creation, distribution of income, and preservation of heritage and culture.

The most important dynamic now in motion is a restoration of balance. This is the essence of the new emerging world order, especially what is being known as "The Asian Century". This restoration of balance is between the economic and ecological factors, in other words, sustainability.

The priority for Thailand's tourism industry is to look at the track record of what we have achieved over the past four to five decades, establish what has worked and what has not worked, what we can learn from, and what we can do to make sure that the wins outnumber the losses in the future.

Thailand is actively preparing for the launch of the historic ASEAN Economic Community (AEC) in 2015. The Community will usher in a new and exciting era in travel and tourism in the region, with important implications for the global tourism industry.

Thai food is not for the timid. Although it comes in all shapes and sizes, it normally packs a punch of some kind. Be it sweet or sour, spicy, salty or bitter, it is sure to awaken your senses and stimulate your body.

The Pattaya Marathon is one of the most famous marathons in Thailand and welcomes participants from all over the world. Anyone can join the race, whether they are professional athletes, amateurs, or people with disabilities.

A colourful event known as ‘Bun Luang’ or ‘Bun Pawat’ and the famous Phi Ta Khon Festival is a unique celebration of the province. The colourful processions and masked villagers ensure that a large number of visitors come to the little village to enjoy the three-day fun.

Phi Ta Khon is the common name for a variety of festivities held in Dan Sai, Loei province (in Thailand’s northeastern Isaan region), which take place during the first week after the 6th full moon of the year, usually in June.

The Phuket International Marathon is a race in which anyone can participate as it features five different achievable courses for you to choose from. Not only are there the runs but there is also a party on the eve of the event at which you can stock up on the carbohydrate to provide you with the energy for the race, as well as the opportunity to meet fellow runners.

Thailand is known as a shopper’s paradise, and this annual shopping extravaganza is organized to provide shoppers with discounts on products from all over the world. Not only brand name clothing and accessories but also Thai handicrafts and electrical appliances are on sale. Shoppers can enjoy special discounts of up to 80% on products provided by the leading department stores, hotels, resorts, and restaurants in Thailand.

Situated in Thailand’s Eastern Region, Rayong is famous for its agricultural products, especially Durian, king of fruits. The event aims to promote and at the same time improve the quality of fruits and vegetables in Rayong, while also supporting the people and farmers of Rayong and tourism to the province.

The annual Hatyai Marathon is marking its 12th anniversary edition on 27 May 2018 in Hat Yai, Songkhla province. The city is famous for seafood and lively nightlife, as well as shopping places including Kim Yong and Santisuk markets and Hat Yai City Square.

One of Asia’s biggest and most prestigious regatta events – the Samui Regatta will be celebrating its 17th year in 2018. It expects to welcome both famous yachts and knowledgeable sailing experts from all over the world to Ko Samui for great sailing, great parties and to experience all that the island has to offer.

The annual Hua Hin International Jazz Festival is prominently featured on calendar of music events in Thailand. Over the years, the event has been inspiring tourists and jazz lovers, both Thai and foreign visitors, to visit Hua Hin for a memorable trip that combines live jazz performances, Thai local experiences and natural beauty.