Three albums in, and at the age of 33, Natasha Khan has been in the game long enough, to cultivate a rich, distinctive sound. Debut album Fur and Gold was well-received, but follow-ups Two Suns and last year’s The Haunted Man - which consolidated her phantasmagorical sound into an effortless, distinctive whole - gained real critical acclaim.

They're described as a “multimedia entity”, a “internet phenomenon” - but please don't stop reading. Yes, the name iamamiwhoami is annoying, and yes, they are best known for their lengthy, mystery, teaser-trailer, viral internet video campaign – more words to make the heart sink, unless you're a hipper-than-thou 17-year-old.

If, in the past, Bat for Lashes has sometimes seemed a better proposition on paper than reality – all feathers and no parrot – then The Haunted Man is the album on which Natasha Khan should truly silence all doubters.