Branch, John

LecturerWinter 2014

Prof. John Branch currently teaches a variety of marketing and international business courses at the undergraduate, MBA, and executive levels at the University of Michigan's Stephen M. Ross School of Business, and serves as the academic director for the School's part-time MBA degrees. He is also affiliated with the University's Center for Russian, East European & Eurasian Studies.

Prior to joining Ross, Prof. Branch was on the faculty of the John M. Olin School of Business at Washington University in Saint Louis for five years. He began his academic career in 1993, however, as an assistant professor of marketing at École Supérieure de Commerce de Rennes in France. Since then, he has also served as an adjunct or visiting professor at more than 40 business schools throughout world, including the Rotterdam School of Management (Netherlands), the Zagreb School of Economics and Management (Croatia), ESAN (Peru), and the Sasin Graduate Institute of Administration (Thailand). He was also a visiting scholar at Queen Elizabeth House of the University of Oxford (England) and at the J. L. Kellogg Graduate School of Management of Northwestern University.

Prof. Branch has been involved in a variety of European Union and other government-funded development projects, most notably in the republics of the former U.S.S.R., including Kyrghyzstan, Ukraine, and Uzbekistan, and in those of Eastern and Central Europe. He also has conducted management training and consulting in numerous international companies, including British American Tobacco, Anheuser-Busch, British Telecom, Cargill, Mercedes Benz, Oracle, Coca-Cola, Michelin, Ericsson, and Nestlé.

Prof. Branch is originally from Canada. He holds a bachelor of engineering science in electronics from the University of Western Ontario (Canada), a master of business administration from the University of New Brunswick (Canada), a master of arts in education from Washington University in Saint Louis, and a doctor of philosophy in marketing from the University of Cambridge (England). He is currently working toward a doctor of education at the University of Michigan.