The number of obese people in Vietnam rose fourfold between 2007 and 2017 according to a report from the National Institute of Nutrition. This can be largely attributed to Vietnamese consumers' penchant for fast food and a general lack of exercise, often due to increasingly busy and stressful lifestyles. Secondly, Vietnamese consumers have also become more aware of their personal appearance due to the rise of social media networks. These factors have led to consumers becoming more willing to buy...

Euromonitor International's Weight Management and Wellbeing in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.