The Period of PURPLE Crying program launched in Miramichi for new parents

(Horizon) February 10,
2015 - Did you know that it is normal for babies to cry more
in their first few months than during any other time in their
lives? Thanks to the generous support of the Miramichi Hospital
Foundation,The Miramichi Hospital, in partnership
with the Miramichi Healthy Child Network, has launched a one-year
pilot program called The Period of PURPLE Crying to assist parents
of newborns in 2015.

PURPLE is an acronym which stands for:

P- peak of crying: the baby may cry more each
week, the most in month two and then less in months three to
five;

U- unexpected: the crying can come and go
without explanation;

R- resists soothing: the baby might not stop
crying no matter what you try;

P- pain-like face: it may look like the crying
baby is in pain, even when they are not;

L- long lasting: the baby might cry five hours
per day or more;

E- evening: the baby might cry more in the late
afternoon and evening.

All new parents in 2015 will receive the program DVD and
booklet. The program materials explain that these characteristics
of infant crying are normal, temporary, not the fault of the
caregiver, and provide suggestions on how to cope.