Danish blogger with a love for fashion, beauty, sunny vacations and all the other girly things in life.
BA in Spanish & Business Communication and a master in Corporate Communication and influencer marketing.

Visiting the Instagram HQ: Here’s what I learned

A few weeks back I had a very exciting meeting. Not only was it with Instagram, but it was with Instagram-legend Eva Chen (I’m a big fan, if your can’t tell). It was all about how to improve the appearance on Instagram, and about the trends and tendencies that are showing. I left so inspired, so I thought “Why not share all the tips and tricks?”. I took tons and tons of notes, so I boiled it down to the 5 most asked Q’s.

How to gain new followers

Great original content

In the moment, mobile-first, focus on outtakes, and randomness — Photos that look like you took them yourself (with your phone) perform better than polished, professional photography

Behind-the-scenes shots — content that is ?more real? and ?intimate?

Followers tagging friends is ?a digital shoulder tap? and you should see it as a positive thing

Engage with you followers as well as the people you follow

Comment on photos, like photos, follow people that inspire you

Reply to comments like you are best friends, and reply in a timely fashion

How to gain more likes

Show and tell

Behind the scenes/ pull back the curtain / everyday life

People love to see how other people live their lives and get inspired by it

Show personality

People open Instagram around 19-50 times a day (I’m guilty of 50+), so Eva actually said that posting 6-10 times a day is the ultimate number if you want to get seen by your followers (I post 3-4 times a day)

Hashtags

Outside of fashion, hashtags are HUGE

Millions of users are looking up hashtags, so don’t think they are uncool to use

Etiquette

1-2 #’s for your caption; put the rest of your desired hashtags in a comment (up to 30)

When other people comment with hashtags, they will not show up in searches and use count

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e·clec·tic Selecting or employing individual elements from a variety of sources, systems, or styles.

I present to you: Fashion Eclectic. My little mark in the world of www dot. All seen through my lens. The ups and downs. The thoughts on life. My endless seek for inspiration. And my great love for fashion writing. This is the fashion and lifestyle blog of a Danish, young woman with big dreams, and a strong belief that this world will be good to her.