Digital Advertising in France

Digital Advertising in France industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

– The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.

– The French Digital advertising market had total revenues of $6,282.8m in 2019, representing a compound annual growth rate (CAGR) of 6.9% between 2015 and 2019.

– The Mobile segment was the market's most lucrative in 2019, with total revenues of $3,835.8m, equivalent to 61.1% of the market's overall value.

– In 2019 digital advertising accounted for 52% of French advertising revenues. Online networks are able to offer advertising companies exposure to the mass markets for affordable prices, furthermore, AI and Blockchain technology have allowed adverts to target consumers that are more likely to purchase a certain product or service, which has made online advertising a more effective strategy then traditional forms of advertising.

Scope

– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in France

– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in France

Pricing

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Name *

Email *

Company Name *

Job Title *

Country

Phone Number *

Enquiry *

Your data will never be shared with third parties, however we may send you information from time to time about related third party products that may be of interest to you. You may contact us at any time to opt-out.

MarketLine uses the information in this form to provide you with occasional updates on new products and reports in accordance with your preferences. You are in control of the communications you receive from us and you can update your preferences anytime to make sure you are receiving information that matters to you. Please check our Privacy Policy to see how we protect and manage your submitted data.

The client services team will arrange delivery of your sample pages.
Please contact client services for any further information:
reportstore@marketline.com