It’s the modern way; there is no escaping the internet. When every major company and brand, every sports organization and newspaper has a website, there really is no choice.

The World was already diminishing in size before the internet took hold. Satellite television brought live action from all corners of the World 24/7. The major brands recognized that to maintain their brands they needed to reinforce their positive brand image. What better way to do it than to use the famous celebrities from film and sport that satellite television had made even more famous?

There are some questions to ask once the final decision is made on a website.

The first is a name; a domain name as it is known. It may not be the company name as such but perhaps something more topical, something easy to associate with the functions of the business yet easy to remember. There are many companies offering to sell domain names. They each have a register of names already taken but may offer alternatives if your first choice has gone. If the .com for your preferred name is already taken, you may decide to accept the .org using the same name or move to a second choice.

The name is just the first step and although you may have ideas on design and presentation it is worth doing some research on your field of activity. One of the beauties of the internet is that companies hold little back; they want customers to see exactly what they have on offer but of course it provides that same information to competitors because of the free access.

Some traditional ideas may not lend themselves too well to a website so it is certainly worth contacting internet marketing experts who can explain the intricacies of the internet, the potential visibility of a new website and the things that can be done to improve that visibility.

Your research may help you in asking relevant questions of these experts. Discussions can lead to a final strategy of how to design the website, what visual content is important but equally what text needs to be included. There will be costs involved in this and in hosting fees which the same experts can advise about. These costs are now an essential part of a successful business. You could write down fifty famous names, products in everyday demand. Everyone will be on the internet; you can be there very quickly.