"[Leah] has a way with dealing with dissent. When a leading light from her intended sector said she was not sure if she understood the market as well as she thought, Leah replied “My feeling would be that I do”, prompting a ripple of aghast laughter. Her funniest line came before that, however. She had hoped the presentation would “get the warmth of my personality across”.

"Some commentators have bemoaned the fact that the business plans in the first-all female final should involve bakery and Botox, but for Sugar the contest boiled down to margins versus safety and the fact that Luisa already had three other businesses to “to keep an eye on from on high”, as she put it. "

Luisa may have been a bit ditsy, not say infuriating, but I think she deserved to win. She has been far more pro-active in the tasks than Leah, learned to work in a team, and shown that under all the hair and make-up, she is in fact a serious businesswoman. The suspicion that people are prejudiced against her because of her looks persisted.