UN Women Uses Search Engines For Powerful Ad Campaign

Emerald Pellot

UN Women have created a powerful advertising campaign featuring popular search keywords about women to portray just how negative the perception of women is. Yes, these are real search keywords from real people and not just a few, thousands of them all around the world. In fact these are the most popular search queries. This is what the majority of the world thinks of us, of you, of your friend, sister, mother, your daughter. It’s time the world change, eh?

Here’s what UN Women has to say about it:

“Gender equality is not only a basic human right, but it’s achievement has enormous socio-economic ramifications. Empowering women fuels thriving economies spurring productivity and growth. Yet gender inequalities remain deeply entrenched in every society. Women lack access to decent work and face occupational segregation and gender wage gaps. They are too often denied access to basic education and health care.

This campaign uses the worlds most popular search engine (Google) to show how gender inequality is a worldwide problem. The adverts show the results of genuine searches, highlighting popular opinions across the world wide web.”