DUNDEE, Scotland – August 13, 2012 –
YoYo Games today announces that it has revolutionized the
relationship between service providers and game developers by
integrating an unprecedented number of monetization and analytics
services into GameMaker: Studio, its cross-platform games
development environment. Developers using GameMaker: Studio will
now be able to access services directly from GameMaker:
Studio’s user interface, choose and deploy a monetization
strategy and then export a game for publishing to worldwide
“app stores,” making the process of monetizing games
more accessible, efficient and scalable than ever before. The free
services upgrade will be available in GameMaker: Studio’s 1.1
Update coming September 2012. This developer services functionality
is being demonstrated for the first time, at The Game Developers
Conference Europe August 13 and 14 at YoYo Games’ booth, No.
160.

“The challenge associated with monetizing games is one of
the biggest concerns facing developers,” said Sandy Duncan,
chief executive officer at YoYo Games. “In GameMaker: Studio,
we’ve removed the technical limitations so that games
developers can focus on creating great games and selecting the best
monetization strategy, with no additional resources required.
It’s a win-win situation for developers as well as service
providers who now have access to GameMaker: Studio’s large
and rapidly growing community and the treasure trove of new
intellectual properties they are creating.”

The extensibility of GameMaker: Studio makes it highly adaptable
and easy for the team at YoYo Games to integrate with complex
services from a wide range of providers. Services integrated into
GameMaker: Studio include:

Additional services integrations are underway and will be
announced in September with GameMaker: Studio’s Update 1.1.
YoYo Games will add services to GameMaker: Studio on an on-going
basis and make them available in future updates.

“The integration of MoPub Marketplace into GameMaker:
Studio is ground breaking in that it gives thousands of developers
easy access to the critical resources needed to successfully
monetize their apps,” said Jim Payne, CEO and co-founder of
MoPub. “Our real time bidding exchange and scalable ad
serving platform is designed to give publishers the ultimate in
control and transparency while tapping into new sources of demand
which can ultimately result in more ad revenue from
games.”

GameMaker: Studio has been developed with usability and
efficiency at its core, allowing developers to create games in a
single code base and then export and run them natively on multiple
formats including HTML5, Facebook, Android, iOS, Windows and OSX.
GameMaker: Studio offers a powerful, yet simple to use
drag-and-drop integrated development environment with a built-in
games-oriented scripting language that considerably increases games
development productivity. GameMaker: Studio is a best-of-breed
platform that caters to entry-level novices and seasoned game
development professionals equally.

YoYo Games is a top publisher of mobile, social and web-based
games and the creator of GameMaker: Studio, the world’s
fastest and easiest to use cross-platform games development
technology. YoYo Games publishes titles created with GameMaker:
Studio including hits "They Need to be Fed,” “Simply
Solitaire HD” and Pocket Gamer’s 2012 Android Game of
the Year "Karoshi.” Privately-held YoYo Games was founded in
2007 by games industry visionaries to incubate and showcase the
next generation of games development talent and devices. GameMaker
has been downloaded 10 million times, hosts a community of a half a
million registered users and is deployed in more than 5,000 schools
and universities worldwide. For more information, visit
www.yoyogames.com. Follow YoYo Games on Twitter,
Facebook and Google+.

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