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The NFLPA is the labor union that acts as the exclusive collective-bargaining representative for professional football players in the National Football League. Under the terms of the standard, collectively-bargained NFL Player Contract, players expressly assign to NFLPA all of their “group licensing rights.” In addition to the NFL player contract, players execute separate group licensing assignments, which are agreements between each player and the NFLPA, under which the players’ group-licensing rights are assigned to the NFLPA. The NFLPA holds such rights in connection with almost every NFL player.

These group-licensing rights are then licensed to Players Inc, a for-profit subsidiary of the NFLPA that licenses the intellectual-property rights of NFL players. Currently, players inc licenses over 70 companies in the United States and throughout the world to use various aspects of its group-licensing rights in connection with Commercial products and services, ranging from artwork and collectibles to trading cards and interactive games.