Sadly enough any kind of bad press for apple will still not hurt its sales. I'm yet to hear someone say "I'm no longer buying from apple they aren't eco friendly"

San Francisco is already doing just that. They are moving away from Apple because they are no longer EPEAT compliant.
I am sure more cities will follow.
I personally am not buying any more Apple because getting sick of Apple products and not because of EPEAT problem they are facing now. And yes it is a problem or else Apple would not need to come out defending their position to withdraw from EPEAT.