Frequently Asked Questions

HOW DOES IT WORK?

Once you have identified the location and area of traffic you would like to count, our trained technician will install a Motionloft sensor at your location. The installation point requires a clear line of sight to the area of interest and access to continuous power. We will connect the sensor to our online application so that it can begin counting people or vehicles that pass by your location in real-time. We then set up an account on our online application so that you and your colleagues/clients have 24/7 access to your pedestrian and vehicle data as it happens.

CAN YOU COUNT PEOPLE INSIDE AS WELL AS OUTSIDE?

Yes, we can track pedestrian and vehicle traffic inside and outside. We provide data for the interior of malls and commercial buildings, sidewalks, doorway counts, parking garages, and more. If you can think of a place to count traffic, we can probably do it.

WHO ARE SOME OF THE CLIENTS THAT YOU ARE CURRENTLY WORKING WITH OR HAVE WORKED WITH IN THE PAST?

We work with national property owners, REITS, large brokerage firms, major retailers and municipal organizations.

DO YOU PROVIDE YOUR SERVICE IN MY CITY?

Motionloft services all of North America! We have a network of trained installers servicing metros throughout the US, Canada and Mexico.

HOW DOES THE SENSOR GET POWER? IS IT JUST A PLUG?

The Motionloft sensor uses a standard plug that goes into a regular outlet. During the installation, a standard electrical cord is run from the sensor to the nearest 110V outlet. Motionloft also offers hardwiring options, battery backup (for outlets on timers), and solar solutions.

HOW QUICKLY CAN YOU HAVE A SENSOR UP AND RUNNING?

As long as we have an installation location that gives us the necessary height, a clear line of sight, and access to 24/7 power, we stand behind a 30 day lead time from the date a contract is signed to completed installation, even for larger projects. Installations for larger projects will have an installation schedule provided by Motionloft. Motionloft has dedicated installation and account management to work with you, to ensure a satisfactory outcome.

CAN THE SENSOR BE MOVED?

Our pricing is for one sensor at one specific location. This is due to the fact that we perform an extensive calibration on the device once it is installed to ensure maximum accuracy. In the event that the sensor must be moved due to construction or some unforeseen circumstance, a fee will be assessed to cover the cost of deinstallation, reinstallation, and calibration at the new location.

HOW ACCURATE IS YOUR DATA?

Our accuracy rates are upwards of 90%, depending on the site location characteristics. Each sensor is calibrated individually based on its unique traffic factors. Once a device is installed, our engineers calibrate for the distance to the pedestrians or vehicles, average size, average group size etc. That allows us to identify a person, group of persons or vehicle.

WHAT IS THE RANGE OF YOUR SENSOR?

We use computer vision technology and a high definition camera lense to view the scene and process the activity within its view. The range can vary based on the height of the installation, and at a 12 foot height, we have a 30 foot coverage area. Longer distances can be achieved by installing the sensor higher up and zooming the camera lens.

HOW MANY SENSORS WOULD YOU NEED FOR A LARGE PLACE LIKE A MALL?

That really depends on what our client is trying to understand at a given shopping center. For example, if the desire is to learn the overall activity of the shopping center, sensors can be placed at the entrances of the mall and at certain key points within the mall.

HOW ARE YOU CURRENTLY WORKING WITH/HELPING PROPERTY OWNERS AND BROKERS?

We work with brokers and property owners to help satisfy specific location data needs. We have helped retail clients in their site selection process by helping them compare the foot traffic at two different locations. We have also helped clients lease their properties faster or at a better rate by proving the foot traffic outside. On the tenant side, we have helped clients understand their pedestrian capture rate and make more informed operational decisions by looking at the larger data trends over time.

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Motionloft provides national property owners, REITs, large brokerage firms, and major retailers with hyper-local pedestrian and vehicle traffic data for their properties. You see your data realtime, with fascinating insights provided on a simple dashboard.

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Motionloft provides national property owners, REITs, large brokerage firms, and major retailers with hyper-local pedestrian and vehicle traffic data for their properties. You see your data realtime, with fascinating insights provided on a simple dashboard.