BLACK AND WHITE
• Highlights should range between 4-7%
• Midtones should range between 30-45%
• Shadows should range between 75-89%
• Allow for 30% dot gain on the press.

COLOR

FILE TYPES ACCEPTED
PDF
JPEG: (*.JPG)
PHOTOSHOP: (*.PSD)
TIFF: (*.TIF)
ILLUSTRATOR: (*.EPS)
• If required, please include the specific font(s)
used for the file(s).
• The client must include all font folders to insure their
ad prints exact to original file.
• Please make sure that the corresponding image files
arrive with the document.
Sending a file through the postal Fed-Ex/UPS system:
• Same specifications as e-mail system BUT client should
have the file(s) saved on a CD-ROM.
• To speed your advertising delivery on big files please
ask our Sales Representative for FTP account.

TECHNICAL SPECIFICATIONS:
• Original image files (excluding logos) should be
at least 300 DPI (resolution at final printing size)
• Screen Ruling should be no higher than 85 lines per inch.
• The angle of the screen used must be at 45 degrees.
• Reverse type: background value should be greater than 60%.
• Minimum point size should be no less than 9
and the font used should be sans serif.
• No OPI comments allowed on PDF
(Images may drop out with OPI comments)
• All fonts and images must be embedded.
No Multiple Master (MM) fonts of any kind.
• All Color Images must be in CMYK format.
• No RGB. No Index Color. No ICC Profiles
• Do not use full color black type.
Black type should only be in 100% black
• PDFs must be single page documents
(No separated plates, please)
• Do NOT use PDFWriter
Open and preview the ad for font, image, setup and color
accuracy. Use of preflighting software is highly recommended.

• Highlights should range between 4-7%
• Shadows should range between 75-89%
• In the final separation limit total ink density to 210%
Note: Color laser prints or color copies are for position
and color ID only!
RESENDS
If a new ad needs to be sent, and time permits, the sales
rep must be notified to initiate a change order. Community
Newspapers reps will assign you a new ad number for
your file to be resent and distinguished from previous ads.