PITTSBURGH, Aug. 6, 2012 /PRNewswire/ -- Liberty Tire Recycling, the premier provider of tire recycling services in North America, will highlight the innovative applications and benefits of rubberized asphalt on August 15, 2012 with an event called Recycle WISCONSIN: 2012. Held at the Modified Asphalt Research Center (MARC) at the University of Wisconsin-Madison (Engineering Centers Building, Room 1025, 1550 Engineering Drive), the program will gather transportation and environmental professionals, civic leaders and policy-makers together so that they may learn more about new applications for recycled rubber. The event will also include a tour of MARC's lab on campus.

"With a renewed focus on community improvement through sustainable sourcing, rubberized asphalt and other innovative applications for recycled rubber create a win-win situation for cities across the nation," said Jeffrey Kendall, CEO of Liberty Tire Recycling. "Reusing scrap tire rubber for infrastructure like highways can help ensure that dangerous tire piles are a thing of the past, and also help build a sustainable future across Wisconsin and the nation."

The sessions will consist of presentations on topics including "Sustainable Asphalt Pavements: An Industry Perspective," "End of Life Tires in Wisconsin," "Wisconsin Experience with Rubber" and "Rubberized Asphalt," which will provide an overview of the advantages of rubberized asphalt, from enhanced safety and reduced tire noise to better crack resistance and cost savings. Following lunch, attendees will go on a tour of MARC's lab on campus.

Rubberized asphalt is a low-cost, high-performance alternative to traditional paving mixes that reduces dependency on oil and limits carbon dioxide emissions. Added to traditional asphalt, crumb rubber comprises 8- to 22-percent of the binder and increases tensile strength. For more than 40 years, rubberized asphalt has proven to diminish maintenance costs and provide a smoother, safer ride. Plus, recycled rubber provides a reliable and consistent supply of material.

"We encourage engineers and road maintenance supervisors to take rubberized asphalt specifications from this event and put them into practice in Wisconsin to help save money without sacrificing performance," Kendall added.

About Liberty Tire Recycling Liberty Tire Recycling is the premier provider of tire recycling services in North America. By recycling more than 140 million tires annually, Liberty Tire reclaims about 1.5 billion pounds of rubber for innovative, eco-friendly products. The recycled rubber produced by Liberty Tire is used as crumb rubber and industrial feedstock for molded products; as tire-derived fuel for industrial kilns, mills and power plants; and as rubber mulch for landscaping and playgrounds. The company maintains a nationwide network of processing plants, and comprehensive door-to-door collection services. Liberty Tire Recycling is headquartered in Pittsburgh, PA. For more information, please visit www.libertytire.com.