20 Feb Puff Daddy & The Family – Auction (Video)

Puff Daddy released MMM (Money Making Mitch) three months ago, and it feels like people still haven't fully grasped how big of a moment it was. This is a man who, according to Forbes, has a net worth of three-quarters of a billion dollars, and he dropped a mixtape. For free. On his birthday. That's the definition of an ultimate flex from the Bad Boy head honcho. The project is chock-full of bangers, including "Auction," which receives the proper visual treatment today.
It shouldn't be too big of a surprise here that Puff Daddy taps legendary director Hype Williams as the man behind the lens considering their rich history, including work together on the music videos for "Big Poppa," "Mo Money Mo Problems," and more recently "Finna Get Loose" and "Workin." Hype does more with less for this MMM standout track by going with a white backdrop that perfectly contrasts with Puffy, Styles P, Lil' Kim, and King Los dressed in all black like The Omen. This keeps the focus on the rappers, and they deliver with undeniable energy and a boastful blend that feels right at home when Puffy kicks off the track with, "God is all I fear, money machine is all I hear." If that doesn't motivate you, we don't know what will.
Check out the video for "Auction" above and grab MMM on iTune here. Puff Daddy is prepping his next and final album, No Way Out 2, which will serve as the sequel to his seminal 1997 debut studio release.