What happened to Prime prices?

Hi everyone. Today, I'm just wondering why Prime toys got so expensive recently. I used to be able to buy Powerizer Megatron for $22.99, but I looked earlier today and saw the same Megatron for almost $40! Some of the Deluxes, like Ratchet, are $20. Why did that happen? Or is it just amazon doing that? Thanks!

Hi everyone. Today, I'm just wondering why Prime toys got so expensive recently. I used to be able to buy Powerizer Megatron for $22.99, but I looked earlier today and saw the same Megatron for almost $40! Some of the Deluxes, like Ratchet, are $20. Why did that happen? Or is it just amazon doing that? Thanks!

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Amazon has prices from private sellers ala eBay, be careful you might be looking at those instead of reasonable retail orices.

It isn't just amazon. There is a Toys R Us that's about 15 minutes away from me. It's the only Toys R Us that still has the Ultimate Optimus Prime for like almost $100. Other places have them on clearance for $40. The RID deluxe figures are about 18$ and the voyagers are $30. Other Toys R Us locations aren't as expensive. Places like Target and Walmart have the prime figures at regular retail prices. I try not to get anything from Amazon as the prices are too expensive for something that I will be able to find eventually. Same with Ebay.

Okay, maybe Amazon is just jacking them up. I'm not looking at the private seller listing, I'm looking at the retailers. Amazon's store itself is selling PRiD Voyager Megateon for $40, but last month it was only $20.

Okay, maybe Amazon is just jacking them up. I'm not looking at the private seller listing, I'm looking at the retailers. Amazon's store itself is selling PRiD Voyager Megateon for $40, but last month it was only $20.