Behind the Scenes at MAGIC MARKET WEEK

MAGIC MARKET WEEK, which takes place in Las Vegas each February and August, is where the international community of apparel, accessories and footwear professionals trades information, previews trends, builds business and shops fashion. Tens of thousands of attendees from over 80 countries meet more than 5,000 emerging-to-established brands to spark strategic brand and licensing connections.

Members of King Features’ Licensing team attended MAGIC MARKET WEEK from February 19-21 and took notice of the latest trends in apparel and accessories. Some of King Features’ most popular licensed characters, including Popeye, Betty Boop, Felix the Cat and Bluto, were among the characters spotted on the racks and by the throngs of MAGIC attendees.