Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.

VP

Very useful course. I had already read the whole book "Contagious" so it helped me a lot before actually starting this online course. The material is very intersting and filled with useful insights.

RS

Aug 04, 2016

Filled StarFilled StarFilled StarFilled StarFilled Star

Very interesting subject! There's science behind all viral contents. It's not the luck. Very easy to understand and put into practice. Best teacher I've ever learned with. Love this course so much!

From the lesson

What Makes Ideas Sticky?

In this module, you'll start to learn what makes products, ideas, and behaviors contagious; in other words, why they catch on. You'll explore the science behind why some things become popular while others fail. You'll also discover the key principles, or six SUCCESs” factors that make messages stick. Finally, you'll learn how to make any idea more memorable, whether it’s a pitch to your boss or a lesson you want students to remember.

Taught By

Jonah Berger

Marketing Professor

Transcript

Hi, my name is Jonah Berger and I'm a marketing professor here at the Wharton School at the University of Pennsylvania. I teach the marketing core, consumer behavior and a variety of other courses right here in Huntsman Hall. Today I'm delighted to share with you elements of a course I developed when I first came to Wharton. It's called Contagious how products, ideas and behaviors catch on. Since then, I've turned the course into a best selling book that's out in hundred thousands of copies in over 25 different languages around the world. In this new and exciting course, we'll cover key topics in the science of how things catch on. You'll learn things like how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. These ideas will make you more effective at home, at school, and at work. And you'll learn how to craft contagious content, build stickier messages, and get your products, ideas, and services to catch on. Let's get started.

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