These are the 20 most popular brands around the world

The study analyses data from 18,000 daily household good brands in 43 countries across five continents.

While the analysis highlights a general slowdown in market growth, e-commerce is growing steadily across the globe and is already well established in South Korea, China, the UK and France. It's little wonder when stock, childcare, day-to-day household items and pretty much anything you can think of (except food and drink) are readily available online.

Another observation over recent years has been that local brands are closing the gap with global competitors, due to their ability to adapt to market trends and local tastes. The drinks sector was the only sector in which global brands surpassed local brands in 2017.

15. Downy

14. Sunlight

Sunlight was the world's first packaged, branded laundry soap and was introduced by the British corporation, Lever Brothers.

The product was so popular, the village where the company's workers lived was dubbed "Port Sunlight."

The chemist who made the original Sunlight product, William Hough Watson, used glycerin and palm oil rather than the traditional animal-fat, tallow, to produce the soap.

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13. Nestlé

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While credit for the invention of milk chocolate production is often given to Daniel Peter from the US, his competitor, Henri Nestlé was pivotal in the manufacturing process.

Swiss confectioner and original founder of what is now the world's largest food and beverage company, Nestlé's knowledge enabled Peter to remove all water from the milk in his chocolate to stop mildew forming.

Nestlé, recognised for candy bars such as Caramac and KitKat, also owns Häagen-Dazs, Nespresso, Purina, and SMA.

4. Lifebuoy

Lifebuoy was introduced by Lever Brothers in 1895 in England and was one of the US' most popular soap products before perfumed soaps came onto the market.

It was well known for its red and yellow packaging, red color and octagonal shape.

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3. Maggi

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Maggi originated in Switzerland in 1884, and was pivotal in improving the diets of working families.

Today, they provide stock cubes, noodles, sauces, and powdered soup across the world.

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2. Colgate

Colgate toothpaste is pictured on sale at a grocery store in Pasadena
Thomson Reuters

Colgate, known for selling toothbrushes, toothpaste, mouthwash and dental floss the company, originally Colgate-Palmolive, sold soap.

The brand is purchased by more than half of all households in the world.

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1. Coca-Cola

Associated Press/Wilfredo Lee

Originally intended as medicine, Coca-Cola was invented by a colonel, John Pemberton, after he was injured in the American Civil War.

After becoming addicted to morphine, the colonel was trying to find a substitute when he invented the prototype, which was actually "coca wine" and was later developed into a soft drink. The name refers to two of its original ingredients — coca leaves and kola nuts.