Right now, at this very moment, you’re in the content consumption business. Fifty or a hundred years ago, it’s likely at any given time you weren’t. Back then you were either working, mainly through physical labor or engaging in one on one social behavior. Industrialization, technology advances and broadband internet access have changed all of that. The creation of goods is far easier and cheaper than ever. Simultaneously, the access to goods is far more efficient and also cheaper than ever before. What’s created is a storm of massively produced stuff along with increasing amounts of time spent on getting that stuff…because it’s so easy to do so.

A world full of so much consumption leaves room for a wonderful opportunity…to be unique by choosing to be in the content creating business. The caveat is to challenge yourself to make interesting stuff, something that’s hard, something that might not work. We need people making solutions to interesting problems, leading change for the better.

We need creation more than ever…but please not another smart phone photo layered with filters.