At a news conference Friday afternoon, NAPE and the Newfoundland and Labrador Federation of Labour launched an ad campaign that calls on people to not buy Labatt products or anything linked to its parent company.

Labatt is owned by the world's largest brewer, Anheuser-Busch InBev. The products on the boycott list range from Budweiser and Alexander Keith's, to Becks and Stella Artois.

Labour federation president Lana Payne noted beer becomes even more popular during the summer months.

"So once again, our federation of labour, with the support of our executive council, respectfully asks that Newfoundlanders and Labradorians boycott Labatt products ... and support our fellow Newfoundlanders and Labradorians."