After being announced as the first global face of Coach menswear, Michael B. Jordan fronts the label‘s Spring 2019 campaign. The shoot was conducted in a sunlit desert landscape outside of Los Angeles, by photographer Craig McDean.

“I’m proud to be the face of Coach men’s,” said Jordan. “I’ve been a fan of Coach for a long time and truly respect their inclusive and optimistic values. I’m honored to be a part of Stuart’s vision and creative process.”

For the campaign Jordan can be seen sporting a color-block shearling jacket, a blue leather moto and a patchwork leather MA-1. Also featured in the editorial are new Coach hero bags, including the Signature Rivington Backpack, the Rivington Belt Bag and the Metropolitan Carryall, in addition to the brand’s latest fragrances for men.

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