PRSA/AMEC Measurement Symposium

Unlocking Business Performance Through Communications Research and Analytics

Sunday Half-Day Pre-Conference Course

Note: Prior registration required.

This session will build on insights that were shared at the 2013 AMEC European Summit, and will give you a practical look at the important role of analytics in evaluating and advancing communications performance. You’ll also gain the tools and techniques that will help you better align your organization’s communications with business objectives and results.

Part one of this session will focus on social media measurement, and will include an overview of best practices and case studies from leading brands, research firms and communications agencies, including Weber Shandwick, PRIME Research, IKEA U.S., BMC Software and MasterCard International.

Part two of this session will focus on outcome measurement and linking communications to business results. You will be provided with a mix of best practices and case studies by presenters from leading brands, communications agencies and research companies, including Salience Insight, Clorox, Evolve24, Weber Shandwick, MSLGroup, HCD Research, Verizon Wireless and PriceWaterhouseCoopers.

"Predicting the Determinants of Employee Engagement: How to Design Employee Surveys to Conduct Predictive Analyses"Chris Atkins, managing director, U.S. public relations and internal communications, PriceWaterhouseCoopersChris Thorton, vice president and managing consultant, KetchumSarab Kochhar, doctoral candidate, college of journalism and communications, University of Florida