Marketing must-haves

Most marketing books make grand boasts, but get vague when it comes to the details of recreating their plans in the real world. Not so for these two gems. How to Become a Marketing Superstar by Jeffrey J. Fox is a short but snappy book filled with tips on innovation and creativity. His contrarian's proclamations ("Loss leaders are for losers," and "Make a big splash instead of a lot of little...

Audio Column by Sukey Howard

Audio versions of the Dummies guides are a rather recent phenomenon and a most welcome one. Now, there's a boxed set bonanza, Time and Money Management for Dummies, that includes three separate cassettes to tell you how to manage your personal finances, investing, and precious time. Time may fly, march on, and run out, but Jeffrey Clutterbuster Mayer has the strategies, tips, and techniques...