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In his bid to reclaim the governor's mansion, former Gov. John Kitzhaber aims to play off nostalgia for 1994 — among Democrats.

"In 1994, Forrest Gump won the Oscar for best picture. The Top 40 charts were dominated by the Swedish pop stars known as Ace of Base," campaign manager Derek Humphrey wrote in an e-mail to supporters Wednesday. "And in the face of Newt Gingrich's 'Republican Revolution,'John Kitzhaber was one of only four new Democratic governors elected that year."

Kitzhaber's team is selling reprinted copies of a '94 campaign bumper sticker with the sales pitch: "In 1994, Oregonians bucked the national trend. And in 2010, we're poised to do it again."