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Subway readies MyWay loyalty program

Subway Restaurants is preparing to launch a new North American loyalty program called MyWay. The program, which will debut in March, will offer consumers loyalty points and special offers at approximately 28,000 participating locations. Consumers will be able to sign-up for the program in-store, by a mobile application, or through the Subway.com website. Participants will receive four points for each dollar spent.

"We know time and money are important to our guests," said Subway chief digital officer Carissa Ganelli. "It's important to us that we deliver a seamless, convenient experience to help our customers get what they want when they want it, and what they want is our delicious, nutritious, and affordable food."