Rethink your marketing. Instead of being a voice for the organization, become an advocate for the person you want to reach. You are theirrepresentative within the brand. Fight for them as often as you have to.

Create new seats on the bus. You can't create change and not expect some seatsto change. You'll add new ones, remove existing ones, and realign a few, too.

Assess your existing talent. No publisher is stronger than the skills and commitment of its staff. Some won't want to make the switch. Others will finally start to thrive.

Implement new processes. Every company is a system made up of a series of smaller processes. If you can remap your processes, you'll eventually start to see different results.