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The Alabama Bureau of Tourism & Travel is the state tourism agency of Alabama. The agency, headquartered in Montgomery, AL, is responsible for advertising the available vacation opportunities offered in Alabama to outside tourists.

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TV, Digital Opps: Alabama Tourism names AOR

Opportunity: Named Intermark Group (Birmingham, Ala.) as its new AOR. Per the $6 million contract, Intermark is tasked with creating the 2016 “year of” campaign, slated to be announced this fall. Additionally, the agency will handle Alabama’s bicentennial celebration from 2017 through 2019. Alabama has increased TV spend over the last year, so look for opportunities in that channel starting this fall. Moat does not report any digital activity for Alabama Tourism, but this is another area that should increase over the next year, as well.

National TV Spend: According to iSpot, ADT has spent $1.1 million on national TV spots so far this year. The most money has been spent to air ads on Cooking Channel, Food Network, Travel and CMT during shows such as “Chopped,” “Diners, Drive-Ins and Dives,” “Good Eats,” “Mysteries at the Museum” and “Man Fire Food.” Note that iSpot reports no spend in this channel for FY 2014.

iSpot reports that so far this year, the tourism industry has spent $151.1 million on national TV ads, with Alabama making up a mere 0.7% of that.