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Marketing Director

Job Description

Marketing Director

Summary
IHE’s mission is to create a more just, humane and sustainable world through education.
The IHE Marketing Director will be responsible for developing and implementing marketing programs to increase: program participation, social media and content engagement, organizational awareness and reach.

Duties include:
– Work closely with the ED and BOD to develop a mission-driven marketing plan with clearly established goals and timeline.
– Identify and negotiate affiliate marketing partnerships for graduate programs and online courses.
– Manage website and social media marketing including:
Social media planning, execution, and tracking;
Optimizing search engine rankings;
Increasing engagement through social media, e-news, blog and mailing list contacts;
Finding, negotiating and monitoring distribution deals for IHE content.
– Develop and manage annual events calendar and promotion plan that increases speaking engagements at conferences, events, media appearances, and YouTube/TEDx viewership.
– Develop and manage marketing programs that increase enrollment, registrations, and use of resource center.
– Manage lead marketing from IHE events, programs, IHE President Zoe Weil’s appearances etc., including webinars and through e-news, social media.
– Manage print and digital marketing communications.
– Ensure consistent messaging and branding across program areas and projects.
– Establish methods for tracking program success, which includes analyzing website data and obtaining feedback through surveys, focus groups, and interviews to help shape direction and content of our programs.
– Maximize the outreach opportunities with IHE alumni success stories and help in the development of the alumni association.
– Manage CRM database of individuals and organizations relevant to all marketing activities, including content distribution, event publicity, members of the media, and other allied organizations.
– Proactively promote IHE’s mission, programs, and resources to members of the local, regional and national media through online, traditional, non-traditional and social media outlets.
– Represent IHE at events.

Other
A passion for and/or and prior experience working in social justice, environmental preservation and animal protection issues is vital.