LR-HEALTH-&-BEAUTY

LR Health & Beauty Further Expands its Expertise in the Health Sector – Launch of New Health Brand LR Lifetakt

LR Health & Beauty, with headquarters in Ahlen (Germany), has over 20
years of expertise in the production of food supplements. Focussing even
more strongly on the needs of consumers, the network marketing company
has invested significantly in the healthcare sector and designed a
modern health management system surrounding the new health brand LR
Lifetakt. The brand will be introduced in the countries where LR is
active gradually.

The health segment is one of the main growth drivers at LR. “The market
for innovative healthcare concepts as a whole has grown extremely
rapidly throughout Europe. More and more people are taking their health
into their own hands. With our new strong LR Lifetakt brand, we can be a
competent partner for these people – true to our motto ‘More quality for
your life’”, says Dr. Thomas Stoffmehl, CEO of LR Health & Beauty.

LR Lifetakt bundles high-quality food supplements and meal replacement
products, which were put together by experts to form six overall
solutions and thus meet the most important demands on the healthcare
market: nutrient supply for every day, vitality at every age, weight
management, enhanced performance, seasonal support and unrestricted
mobility. LR follows a holistic approach. The solutions are based on a
newly developed three-pillar system: a basic solution, individual
product supplements and additional expert tips on nutrition and
lifestyle. Additionally the tailor-made sales concept supports the sales
partners as best as possible in their customer meetings and thus in
successful business development.

LR attaches great importance to the quality of its products. In Ahlen,
the company recently built the most modern production site for Aloe vera
products in Europe. From February 2018, LR Aloe Vera Drinking Gels will
be produced there. These are an important component of the LR Lifetakt
overall solutions. "Aloe vera products are one of the core competencies
of LR. Since 2002, we have sold more than 55 million litres of Aloe Vera
Drinking Gels. With the production site, we are reinforcing our claim
'Made in Germany'", says Dr. Thomas Stoffmehl.

LR Health & Beauty

Under the motto "More quality for your life", the LR Group with
headquarters in Ahlen/Westphalia produces and markets more than 600
health and beauty products in 28 countries. This includes body care and
cosmetic products, perfumes and dietary supplements. In the fragrance
segment, the company, which was founded in 1985, cooperates with
celebrities such as Bruce Willis, Karolina Kurkova and Guido Maria
Kretschmer. With more than 1,200 employees and thousands of registered
sales partners and customers, LR is one of Europe’s leading direct sales
enterprises. LR's strong market position is based above all on a
high-quality product range and an attractive bonus and training plan
which is unsurpassed in the industry. In 2009, LR established the LR
Global Kids Fund which provides efficient and unbureaucratic support for
deprived children and their families in many different countries around
the world in cooperation with local institutions.