The easyHotel opened to guests on Thursday, September 6 offering customers all the essential comforts but no-frills.

The former Rainbows Lodge in Caversham Road, Reading, Berkshire, has undergone a dramatic revamp taking it from a 23 bedroom hotel with three serviced apartments and a restaurant on the ground floor, to a 53 bedroom, some of them windowless, easyHotel.

The hotel offers low-cost accommodation from as little as £19.99 per room.

All rooms are ensuite but on site parking, WiFi and TV cost extra.

It was constructed by Splendid Hospitality Group, one of the country's fastest growing privately owned hotel groups, which will also run the franchise.

Stuart Bailey, chief executive of Splendid Hospitality Group, said: "We’re excited to be welcoming an entirely new brand and concept to our rapidly expanding portfolio of independent and branded hotels.

"The opening of easyHotel Reading will appeal to those seeking good-value accommodation and allow guests to explore more of their destination than ever before."

easyHotel was launched in 2005 by the same company that runs easyJet, the budget airline.

Guy Parsons, chief executive of easyHotel, said: "easyHotel’s ethos is all about low-cost stays in major business and tourist destinations, enabling guests to keep money in their purses and wallets to spend on local attractions.

"This exciting project takes easyHotel’s network of UK and international locations to 30, with further openings imminent."

Ignacy Mirkowicz, who has extensive experience in the hotel trade, has been appointed to as the hotel's general manager.