Oh Gag Me. Twitter COO Dick Costolo Just Said "Promoted Tweets Is Not Ads"http://www.businessinsider.com/oh-gag-me-twitter-coo-dick-costolo-just-said-promoted-tweets-is-not-ads-2010-4/comments
en-usWed, 31 Dec 1969 19:00:00 -0500Sun, 02 Aug 2015 17:39:16 -0400Nicholas Carlsonhttp://www.businessinsider.com/c/4bc730da7f8b9ac65e330800Dean WormerThu, 15 Apr 2010 11:29:30 -0400http://www.businessinsider.com/c/4bc730da7f8b9ac65e330800
You may be right but if they are going to try they need to go all in.http://www.businessinsider.com/c/4bc72efc7f8b9a695ef10500JDThu, 15 Apr 2010 11:21:32 -0400http://www.businessinsider.com/c/4bc72efc7f8b9a695ef10500
Nick,
Great article, but it didn't need to be published.
You could have simply stopped at the headline: "Oh Gag Me. Twitter COO Dick."http://www.businessinsider.com/c/4bc7145e7f8b9a8f599e0800lilywhiteThu, 15 Apr 2010 09:27:58 -0400http://www.businessinsider.com/c/4bc7145e7f8b9a8f599e0800
You've got it right. It is what they are doing. Since I do not believe this ad approach will work maybe it is the right pr strategy after all.http://www.businessinsider.com/c/4bc7141a7f8b9ae1641d0900lilywhiteThu, 15 Apr 2010 09:26:50 -0400http://www.businessinsider.com/c/4bc7141a7f8b9ae1641d0900
hilarious and true!http://www.businessinsider.com/c/4bc70d1a7f8b9a32620a0700lilywhiteThu, 15 Apr 2010 08:56:58 -0400http://www.businessinsider.com/c/4bc70d1a7f8b9a32620a0700
This guy has zero credibility with me. Twitter just launched Feedburner part two and it will fail, mark these words. Had Google not purchased Feedburner, it would likely be shuttered by now. Period.
This guy is on shaky ground after he said two months back that we would all "love" the ads.http://www.businessinsider.com/c/4bc6fcc07f8b9a335b7c0500Tim F.Thu, 15 Apr 2010 07:47:12 -0400http://www.businessinsider.com/c/4bc6fcc07f8b9a335b7c0500
Was PayPerPost blogging not advertising? Was it not an "opportunity to merge pure Information and an Ad into 1 entity"?http://www.businessinsider.com/c/4bc6fc107f8b9a335bec0400Tim F.Thu, 15 Apr 2010 07:44:16 -0400http://www.businessinsider.com/c/4bc6fc107f8b9a335bec0400
I blame Frank Luntz.http://www.businessinsider.com/c/4bc6f7eb7f8b9a5755aa0700Dean WormerThu, 15 Apr 2010 07:26:34 -0400http://www.businessinsider.com/c/4bc6f7eb7f8b9a5755aa0700
They are headed down the road well traveled by so many before.
Deny that you are now a media company. Media companies make their living principally from advertising.
Deny that you sell advertising as your only means of being a going concern.
Deny that that makes advertising, your advertisers, and your team charged with getting that revenue the most respected and important thing your company now does.
Deny that if you fail at this you have little hope of being anything more than a brief and interesting digital parlour trick.
Next step is to deny that you are denying any of this. Then the end will not be far off.http://www.businessinsider.com/c/4bc6bb6e7f8b9ab64c700200MikeThu, 15 Apr 2010 03:08:29 -0400http://www.businessinsider.com/c/4bc6bb6e7f8b9ab64c700200
Someone pays you in money, you then endorse their product/service by showing a potential buyer of said product service or information about that service, you can call it a tweetastic tweetolutionary chirpiphany! Its still advertising.
Ads are (and always will be) the unsolicited temporary grabber of our attention from our primary purpose at that moment. Its a social contract between the seller of stuff and the consumer of stuff. We're ok with that. To make it sound revolutionary is .. to quote Henry "silly".
Best,
Mikehttp://www.businessinsider.com/c/4bc67b5b7f8b9ab344690900Julien HamonicWed, 14 Apr 2010 22:35:07 -0400http://www.businessinsider.com/c/4bc67b5b7f8b9ab344690900
Nicholas,
Henry,
Please go further in your argumentation when you say "...they talk stupid" and "It's just silly".
For my part, what it seems to be a desire to get rid of the notion of Ad (=Advertising. Please check the latin root of the word if you don't know what it means), and an endeavor to go further than that, is really cool.
After all, there should not be any difference between pure Information and an Ad, and with Twitter, we have the opportunity to merge them into 1 entity, the Tweet (=Ad=Information) for the first time in the history of the Web.http://www.businessinsider.com/c/4bc64dac7f8b9a030c1c0300Henry BlodgetWed, 14 Apr 2010 19:20:12 -0400http://www.businessinsider.com/c/4bc64dac7f8b9a030c1c0300
It's just silly.
They just declared war against the folks who helped them get huge. Now they're selling advertising.
All's fair, but better to be straightforward about it.