PRODUCT LAUNCH STRATEGY

Launching a new product provides a powerful and unique opportunity to excite your consumers. Companies like
Apple have shown the potential of a product launch to not only drive initial sales, but also to define a
brand. Of course, not many companies have the resources or reach of an Apple, but a well-executed new
product launch can give you an important brand lift. At Guruz Media, we help brands develop a launch
strategy to maximize your product launch potential. We work with you on considerations ranging from
packaging and product appearance to launch marketing. With a focus on this area, Guruz can bring you fresh
ideas to maximize each launch. We work with your team to define goals, develop a specific step-by-step plan,
and then execute it.