Storytelling for Social Profit: Write Stories That Change the World

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It used to be one or the other.

Either you get to write something that could change the world, tackle a social issue, an injustice, or something that is deeply meaningful to you.

Or you could write a blockbuster.

It used to be that you had to choose.

But the world is changing. Storytelling is changing.

And it’s no longer one or the other.

You can do both. You can write something that can change the world, AND have it appeal to a wide audience.

You just need to know how.

The 3 Steps To Writing More Compelling Stories That Have The Power To Change The World

Knowledge

Craft, and

Distribution

1. Knowledge of the tipping points that create massive change in the world

Knowing the factors involved, and understanding how they are interconnected with other issues, is essential to being able to write about an issue in your story, in a way that adds to the audience. If as a writer you understand the social, economic and historical factors involved in say, gender inequality you are far better equipped to weave this effortlessly and skilfully into your work, in a way that your audience doesn’t feel preached to.

In fact, when you understand the issue from many angles, you can even give your audience a series of serotonin hits and subliminal cues to help them drop their prejudices and open their minds – no matter what genre you’re writing in.

It all starts with having something meaningful to say, and having formulated your thinking. Then you can “storify” it.

2. Craft tools and techniques specific to weaving your wisdom-bomb into your story

Ever noticed how reading a series can transport you to another world?

In doing this there are specific ways you can transport your reader to a world where racism doesn’t exist, and programme them subconsciously to understand that that this a. is a possibility, and b. is the natural way for us to live together as human beings.

With the right skill, this can be done without being on the nose, or preachy. Without relying on a dystopian world to create conflict. And instead you can re-programme your audience into understanding that a better world is in fact possible, and how that might be achieved.

All whilst making your story even more addictive, and compelling in its own right.

3. Distribution – getting your story into the hands of those who care, and those who don’t yet!

Creating material that is going to have mass appeal is not the only way to practice your craft.

But if you’re going to put your creative energy, time and money into creating something, why not do something that is going to be enjoyed by as many people as possible.

Part of this is putting your stories in the right medium, and making them strong enough to carry across different media. And there are specific things you need to bear in mind for this to work.

That’s why we’ve included the insights and expertise from successful film producers, 7-figure authors, and craft professionals who are out there doing it.

So here’s what we’ve done…

Over the last several months we have scoured the English-speaking world to find people who can help solve some of the problems we have on the planet.

Each are experts in their area of specialty.

And we asked them all the same questions:

What are the tipping points that will create a difference in the world?

And what do we need to change?

John Truby

The StoryMaster

The New Epic: Transcending Genre and Medium

Pamela Jaye Smith

The Magnificent Mythologist

Why Mythology is Needed in the 21st Century

Tom Chi

The Google Guru

The Google X founder Talks Story on the Bottom Up Radio Show

Jeremy Casper

The Character Crusader

Trancendent Storytelling: What it is, And Why it's Important if You're Going to Create Change in the World

Col. Tom Dempsey

The Peacefull Warrior

Why Peacekeeping isn't Working, and How it Could

Leslee Udwin

The Change Producer

How One (Banned) Documentary Has Spurred a Movement to Eradicate Violence Against Women Around the World

Kate Prinsep

Girl Empowerer

Secondary Education as a Tipping Point for Grass Roots Change in Uganda

Teal Sherer

Radical Rolling Woman

The Creation and Impact of My Gimpy Life

Jennifer Rindahl

Rage for Justice

The 'Olivia Pope' of Social Change Talks About How to Frame Your Message for Effective Communication, and Script Writing

Kathie Fong Yoneda

The Traveling Story Connector

The Power of the Webseries in Sharing a Social Message

Rob Kall

Bottom Upster

The Bottom Up Approach for the Social, Political and Neurobiological Evolution of the Species

Jill Gurr

The Mentoring Master

Small Shifts, Massive Impact: Saving our Children in Urban Areas

Darcia Narvaez

Primal Protector

How to Use Neurobiology to Create Morality in a Society

Richard Wells

The Story Alchemist

How to Harness the Capitivating Power of Story in Scripted and Unscripted Documentaries - And Have Your Message Heard

Sean Newcombe & Melanie Wise

The Arrows of Artemis

The Changing Role of Women in Western Civilisation, and How Our Stories Play an Integral Role in That Shift

Stephen Law

The Tall Tales Philosopher

How to Wield Philosophy as a Powerful Tool to Create Profound and Powerful Stories That Keep Audiences Glued

Roshanna Evans

Rayze, Oracle of the Unbroken

Human Interrupted: The Social Crime Against Humanity

Chris Fox

The Headmaster of Horror

How to Change the World as an Indie Author: Specific Techniques That Will Change the Minds of Even the Most Hard Core Dystopia Fans

Tad Hargrave

The Hippy

Narratives Essential to the Survival of the (Human) Race

Bryan Cohen

Dr. Descriptio

How to Leverage the Stages of the Hero’s Journey as Both an Internal and External Path for Success in Writing (and the Business of Writing)

Signe Olynyk

The Method Writer

Sage Advice From the Scriptwriting Edge

Geffrey von Gerlach

Doctor Tao

Nobody Wants to Be the Girl Anymore

Timothy Duquesne

The Shaper of Pixels

The Effect You Have on the Digital World, as You Create and Consume Content, and How This is Shaping Our Future

Debi Steven & Jeanny Gering

Debi the Dynamo & Power Girl

An Interview with the Creators of Power: A Documentary Account of an Intervention in the Violence Against Women

Michael Ajakwe

Web Series Samurai

When to Use a Webseries as a Medium to Share Your Message with the World

Dana Babbin

Cosmopolitan Cowgirl

How to Create Gender Equality Through Clothing, Play, and Encouragement

Steven Barnes

The Bigotry Buster

The Thinking Work of Writing Material That Can Change Minds

Then we compiled all these issues, and condensed them down into a series of 4 Think Tank discussions with our panelists to distil out what are key factors, and tipping points, in creating lasting, positive change in the world.

In the final session of the Think Tank we hand over these key tipping points, with notes on what will create the difference, so that you – the storyteller – can weave them into the fabric of your stories, to super-charge them with magic threads.

Meet Your Think Tank Panelists

John Truby

The StoryMaster

Pamela Jaye Smith

The Magnificent Mythologist

Laura Leigh Clarke

The Angel of Awesomeness

Tom Chi

The Google Guru

Click here to join Storytelling for Social Profit: The Think Tank (we also accept PayPal)

(includes 12 months’ access to recordings of the Think Tank, classes, and all interviews from the Summit, all resources – plus bonus sessions).

Not only that but this online conference includes specific classes on the advanced craft, showing you exactly how you take these factors and use them to add power and presence and imperceptible persuasion to your story…

Showing you effectively how to create stories that actually *DO* change the world.

Each class has been developed and vetted to ensure that the material covered will take your writing (and understanding) to a whole new level.

Novices are more than welcome, and you can watch the recordings as many times as you'd like – but we will be moving fast!

(includes 12 months’ access to recordings of the Think Tank, classes, and all interviews, all resources – plus bonus sessions).

All Profits Are Going To Our Two Funds That Are Making A Difference In This World:

True Colors Fund – to help get homeless LGBT youth off the streets in the USA, and

Gift Of A Future – to help girls stay in secondary education in Uganda.

Here’s some feedback from our last conference:

Steven Bussard: “This first piece already was worth the price of admission! Great job!”

We even converted some folks to the joys of being online:

davecollard: “Off to a good start coming from a online seminar cynic”

If you’re reading this page you’ve probably seen at least one of our expert interviews. You get long term access to all those recordings, and any that we add in down the line.

This is just the beginning though.

If you’re serious about changing the world through your story, or even just changing your corner of the universe through your vision, then the Storytelling for Social Profit is just the tribe for you.

When you register for access to the Think Tank discussion you will also receive:

12 months’ access to the recordings of the discussions

Access to advanced, live classes (and their recordings)

All worksheets involved in the classes

Adam Dobay’s breakdown of the Star Wars anthology, through the lens of social change

John Truby’s show breakdown of Westworld, and creating a new consciousness

Access to our exclusive Facebook group, where you can continue the conversation with our Think Tank panelists, Craft Class teachers, and other attendees

From our last exclusive class:

Merricat Mulwray : “Truby your teachings have been critical to the process of my book. Now I’m in the final stages of editing and preparing to release. Thank You!”

Jesse’s iPad: “im so excited, and i just can't hide it!!! thank you. now how do i watch it from the beginning again?”

Click here to join Storytelling for Social Profit: The Think Tank (we also accept PayPal)

(includes 12 months’ access to recordings of the Think Tank, classes, and all interviews, all resources – plus bonus sessions).

You Will Also Receive Two Additional Bonuses:

Show Breakdown – “Westworld: How to Write an Epic”

John Truby is the Hollywood Story Guru. His students' creations have made over $15 billion at the box office, and in this exclusive talk he’s going to show you what a true epic is and why it’s so important in creating stories for our modern world of binge watching and reading.

In this class you will learn:

~ How Westworld goes beyond the simplistic dystopia vs. utopia distinction in scifi and fantasy stories to do something really advanced
~ How Westworld creates the world~ How the meta story elements kick Westworld to another level of excellence
~ How mixing the right genres in the right way is the key to Westworld’s success
~ Why the epic is the key to the stories you want to write, in EVERY medium
~ The best genres for writing epic, worldbuilding stories
~The difference between writing an epic for TV and novels vs. film

“Anthology Breakdown: Star Wars as a Mythology for Social Change”

Adam Dobay is a film researcher, writer, script doctor, and translator. He studies storytelling in film and animation, and incorporates elements of comparative mythology and gender studies in his research work. He has delivered over 400 talks on topics ranging from Japanese anime to Hollywood's pop mythology, and has even run a college course on psychological mythologies of Japanese animation.

Through a movie break-down of the main Star Wars films, Adam will discuss the following themes as they relate to world building and creating social change:

~ Diversity vs uniformity in a society
~ Loss of identity: in a system and as the social meets the technological
~ Vader: what it is to be more machine than man, and therefore an examination of what it is to be human
~ How does technology fit into modern society?
~ How does (and could) spirituality fit into a technologized future?
~ From Leia and Padmé to Rey and Jyn, how do women fit into a world previously populated by male action heroes?

Adam will also examine how director George Lucas incorporated these elements into his mythos:

~ An industrial military complex built on fear, with an impotent senate
~ Moving a protagonist from a historical farming background into a modern technological society
~ Inserting the now-classical mythology of the Wild West Cowboy into a sci-fi setting

Click here to join Storytelling for Social Profit: The Think Tank (we also accept PayPal)

(includes 12 months’ access to recordings of the Think Tank, classes, and all interviews, all resources – plus bonus sessions).

From our last conference:

Suzanne Craft Bailey: “All the sessions have been outstanding, and today's sessions were no exception. A mind blowing insider's look inside the world of story. Thank you so much for sharing your hearts with us. May we all see the patterns where they do not exist and write stories that change the world. Invaluable! And as Pamela quoted, “The dreamers of the day are dangerous.” May we all be dreamers. Can't wait to see what each of you dream.”