Upbeet's concept allows customers to choose from a salad, grain bowl or protein plate on the serving line, which they can customize as they move down the line. The restaurant will also feature a smoothie, superfood bowl and juice counter. The menu will include vegetarian, vegan, paleo and gluten-free options.

Beverage options include local draft beers and organic wines on the alcoholic side and cold-pressed organic juices, kombucha, lemonades, organic iced teas, natural sodas, seltzer waters and organic coffee on the non-alcoholic side.