To start receiving valuable feedback, the key is to make it easy and convenient for your customers. Let’s take a look at eight different ways you can invite your customers to submit feedback from your Shopify site.

This is the last article in our six-part series on the E-Commerce Customer Lifecycle (ECL). Website analytics is the foundation that supports every other stage of the ECL. It tells you what is working and what isn’t working, and gives clues on how to improve.

Eighty percent of buyers are one-and-done. That situation is leaving a lot of potential revenue and growth on the table. The most important aspect of e-commerce customer retention is to maximize customer lifetime value (CLV). Essentially, how much money can you make from that one customer relationship?