Marketing Communications (MarComms)

Marketing communications is a toolbox of disciplines that helps businesses communicate effectively to a market. At Lighthouse, we have the expertise to effectively develop and implement ‘marcomms’ strategies that integrate advertising, direct marketing, sponsorships, digital marketing, and public relations.

Stakeholder Mapping

No marketing communications strategy is complete without a detailed stakeholder mapping process. We pinpoint stakeholder groups and tailor our communications strategies to each, providing individuals with relevant content that they’ll want to receive.

Key Message Development

Lighthouse has a tried and trusted model that helps business leaders identify key messages and shows how best to communicate these in a manner that ensures the greatest impact.

Sponsorships

The partnerships that are generated through sponsorship can play an important role in raising brand awareness. Our team has an in-depth understanding of the opportunities available, and the expertise to ensure every sponsorship is leveraged fully.

Positioning

The Lighthouse team’s expertise in brand awareness, and perception of the market, provides our clients with an advantage over their competitors. We identify our clients’ market standing and strengthen that position through PR and marketing.