As PrettyLittleThing founder and chief executive Umar Kamani is inducted into the Drapers Digital Awards Hall of Fame, he talks to Drapers about creating a legacy and taking the rapidly growing business global.

Drapers Footwear Awards 19 will recognise and celebrate the footwear's very best from across the UK and Ireland.

We have 18 exciting categories up for contest, including International Footwear Business of the Year and Best Sustainable Initiative of the Year.

As PrettyLittleThing founder and chief executive Umar Kamani is inducted into the Drapers Digital Awards Hall of Fame, he talks to Drapers about creating a legacy and taking the rapidly growing business global.

Looking to the future, there has been much talk of advances such as Google Glass and other wearable technologies but whether these are technologies of the future, or just a fad, remains to be seen. See our experts’ views.

As further channels are introduced and consumer habits shift accordingly, retailers must ensure they are where their customer wants them to be and can give them the experience they desire.

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At an expert panel discussion at Drapers Digital Festival, Matt Henton, head of ecommerce at Moss Bros, Randa Crebbin, global head of ecommerce at La Perla, and Rob Massa, general manager (EMEA) at BounceX, discussed what it takes to deliver a seamless, channel-agnostic customer experience.

Sandrine Deveaux, Farfetch’s managing director of the Store of the Future, warned retailers not to focus on investing on innovative technology but on improving parts of the customer journey that are “letting you down”.

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