Digital Signage Attractiveness Analysis

Evaluate the attractiveness of digital signage by analyzing the audience faces watching it.

Digital signage is common at places where people gather, such as stations and commercial facilities, as a tool for providing information guides or advertising. There are raising questions about how much effectiveness can be expected for a given expenditure and whether the effectiveness matches expectations. Therefore, it has become necessary to measure the advertising effectiveness of the digital signage.

With the help of ACTi face analysis technology, covering the face, age, gender, and emotion detection, you can measure the exposure effectiveness, which is assumed to be information such as the number of people at that location or passing through, and the number of audiences actually looking at the screen and their attributes.