I've asked for information through my contacts too. It's definitely a change, I just don't know when it occurred. Anybody have an 80 proof bottle?

The why is pretty simple. Beam perceives OGD as a mature brand that isn't attracting new drinkers, so they mostly care about keeping current drinkers. They figure they'll lose more of them with a price hike than with a proof cut, so proof cut it is.

Or maybe they just needed something to do with all the extra water they aren't using at Maker's Mark.

Anyway, check this out.

03-07-2013, 17:48

callmeox

Re: OGD proof change?

Ooopsie. A little disconnect between the right and left side of the page.

40%, 50%, 57% ----- becomes -------- 86 proof, 100 proof, 114 proof??

03-07-2013, 20:32

Lazer

Re: OGD proof change?

Quote:

Originally Posted by callmeox

Ooopsie. A little disconnect between the right and left side of the page.

40%, 50%, 57% ----- becomes -------- 86 proof, 100 proof, 114 proof??

The guy that manages the facebook page must be an actual old grand dad.

03-07-2013, 20:34

Lazer

Re: OGD proof change?

By the way, STOP with the OGD threads, just STOP!:hot: You're like my kids, stop messing around, you're going to ruin it.

03-07-2013, 20:34

SFS

Re: OGD proof change?

He must be 114 years old.

03-07-2013, 21:21

Josh

Re: OGD proof change?

So, any suggestions as to what I should ask when I'm on the line?

03-07-2013, 23:04

cowdery

Re: OGD proof change?

Sure, when and why? And "what, if anything, still makes Old Grand-Dad premium?"

03-08-2013, 01:21

JPBoston

Re: OGD proof change?

Depressing news.

Whatever, Beam. You win... I don't care anymore.

03-08-2013, 03:07

CoMobourbon

Re: OGD proof change?

Quote:

Originally Posted by soad

Better to drop the 86 than the BIB or the 114....but damn, I hate this trend.

+1.

I consider downgrading the OGD 86 least of many possible evils. But that's probably because I only get the BIB or the 114.