Does Your Dog Have More Followers Than You Do?

Sometimes a dog isn’t just a dog — as we’ve seen these past few years with the explosion of commercials using celebrity dog spokesmodels discovered on Instagram and Twitter. These well-paid (and surely well-fed) “pet influencers” get book deals, endorsement deals, and TV shows — but I’m still not convinced how well they take direction — as this recent article in (The New York Times) explains.