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Data Quality

Full-Spectrum Data Quality Tools from Melissa

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Take control with full-spectrum data quality

Dirty data is a silent thief. It steals your time, your money, and even your prospects and customers. Melissa helps address all of your data issues with a full spectrum of solutions that cover the entire life cycle of your data, including profiling, cleansing, verification, enrichment, matching, deduping, monitoring, and more. Melissa tools play nice with many different technology ecosystems to provide customers around the world with clean and accurate data for marketing, shipping, lead generation, fraud prevention, and everything in between.

Global Data Verification

Data decays at a rate of over 22% every year, not just due to inaccurate or incorrectly-formatted information, but also because customers are always moving, marrying, divorcing, and updating email addresses. These changes make data verification and database cleaning a necessary part of global business maintenance.

Global Address AutocompletionType-ahead address autocomplete autofills all fields, for real-time address and email verification and standardization to save time and money.

Global Location

Melissa’s tools for global location help you perform accurate spatial analysis and mapping, as well as improve sales and marketing decisions, through geocoding, reverse geocoding, and IP location services.

GeocodingGet precise, plotted latitude/longitude coordinates down to the rooftop level.

Social Media Enhance your data with information from 20 different top social networks, like Facebook, Twitter, LinkedIn, and more.

TopConnector This app provides instant access to data for over 110 million U.S. properties and their owners.

U.S. Property Data Get U.S. property and mortgage data for over 140 million U.S. businesses and homes, including building information, value, sales history, and more.

Data Profiling

The first step in the data quality cycle is to analyze the data you have to determine what condition it’s in. Melissa’s powerful Data Profiler helps you discover existing weaknesses in your database so you can create and enforce business rules on incoming records to maintain data quality.

Data Parsing

Melissa’s data parsing service, RightFielder®, cleans and organizes your database to help save money and improve marketing response rates. RightFielder gives you the control and ¬flexibility to transform arbitrary/free form text data into correctly fielded customer information without re-keying old legacy data.

RightFielderEffortlessly organize and reformat to turn unstructured data into a information that makes sense.

Self-Service Data Quality

Melissa’s self-service data quality tool, Listware, checks, verifies and corrects the names, addresses, phone numbers, and emails in your list. It also appends missing data, eliminates duplicates, and updates the addresses of movers. Sales, marketing and customer service departments use Listware to keep their contact data clean, complete and fit for use to improve customer engagement and customer satisfaction.

Reference Data Sets

Melissa provides highly detailed data for every address in the U.S. and Canada. Armed with these tools, you can empower your business intelligence efforts with tools that extract the data you need for greater targeting and segmentation.