Perhaps the only thing that changes more rapidly than technology in today's amped-up digital environment is the terminology used to describe that technology and its impact on consumers--and marketers. One recent example is the advent of the term "omnichannel" marketing, which many struggle to differentiate from another relatively recent term--"multichannel" marketing. Still, those who are most enmeshed in the field say there is a key distinction between the two, and it's one that will have an impact on marketers as they continue to seek ways of having a meaningful impact on the consumers they hope to engage. And, importantly, it's less about technology than it may seem.

Buying & Selling eContent Conference Announces CEO Panel

An updated conference agenda for Buying & Selling eContent has been posted to the web at http://www.buy-sell-econtent.com. The conference, scheduled for April 13-15 at Marriott's Camelback Inn and Resort, features an outstanding program and roster of speakers. This year the popular CEO panel is loaded with a top-notch group of CEOs from EContent 100 and Outsell 60 companies who will share their insights on the best ways to deliver products (value) to their customers and profits (money) to their shareholders or investors. The CEO panelists include Bob Carlson, IBM WebFountain, Stuart Clark, Interactive Data Corporation, Clare Hart, Factiva, Roger Krakoff, The Jordan, Edmiston Group, and Mike Tansey, Thomson Scientific.