Last Week in Digital Marketing News – Jan. 23, 2017

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Yahoo Faces SEC Probe Over Data Breaches by Aruna Viswanatha & Robert McMillan via The Wall Street Journal, Jan. 23, 2017
On the heels of multiple data breaches affecting more than one billion users, Yahoo may now be under investigation from the SEC for not disclosing the hacks sooner.
It’s speculated that employees within the company had knowledge of these hacks as far back as 2014 but may have suppressed the data in fear of its possible effect on the Verizon merger that’s been “on-again, off-again” for months.
It will be interesting to see who falls on the sword for this one. It could wind up costing a lot of people a LOT of money.

Alexa and Google Assistant Have a Problem: People Aren’t Sticking with Voice Apps They Try by Jason Del Ray via Recode.com, Jan. 23, 2017
We’ve been preaching the rise of voice search for a while now, and if sales figures from the recent holidays are any indication, home assistants like Amazon Echo and Google Assistant have arrived in a big way. That said, it looks like there’s still some growing pains among the early adopter community with the voice apps that extend the devices’ reach to mobile devices and phones.
Don’t mistake this hiccup as having long-term ramifications on the long-term prospects for voice search. Google is preparing for it, you should be, too.
As with other “new” technology, it’s not usually the first product that succeeds, it’s the best one. Choose carefully.

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