Yesterday it was revealed that Apple would begin to offer a ship to store option on its online store and it appears that it has just gone online. We heard it would be hitting San Francisco first:

…now we’re hearing it’s going live tonight/tomorrow (depending on your time zone) in the San Francisco area. The pilot program will reach other parts of the Bay Area within the next couple of days or so, and will gradually make its way throughout the United States over the upcoming weeks and months.

As you can see from the screenshot above, it is now live. Apple Store online shoppers now have the option of sending their item(s) to a physical Store in San Francisco. Others soon will follow leading up to the holidays.