Perspective Group Highlights New Revenue-Building Services At ARDA Convention

April 0819:112015

Perspective Group, the leading independent media and digital marketing company for the vacation ownership industry, will promote two innovative new services to more than 3,000 industry professionals (Exhibit Booth No. 320) during the 2015 ARDA World Convention, April 12 – 16, at the Orlando World Center Marriott, Orlando, Fla.

Perspective Group is known globally for its award-winning trade publication, Perspective Magazine, and its conferences; GNEX Conference, which recently celebrated its 5th anniversary and year on year growth since inception. Perspective Group also produces the Canadian Resort Conference on behalf of Canadian Resort Development Association.

In recent years however, Perspective Group has expanded its services and excelled in PR, Reputation Management, Customer Engagement and Lead Generation strategies. In 2013, under its INTUITION Brand Marketing division, the company launched a custom-built brand monitoring platform that tracks and analyses online brand or keyword mentions from more than 70 million websites. Today this platform collects and categorizes nearly 1 million mentions per month for its clients, and produces the annual Timeshare Owners Study in partnership with National Timeshare Owners Association.

At the ARDA World Convention, attendees will be able to learn about more recently launched services that have seen rapid success throughout the past six to twelve months.

TripAdvisor Joint Review Collection

After being selected as a TripAdvisor Official Partner for Joint Review Collection, Perspective Group has taken an exclusive licensed TripAdvisor widget and embedded it into an enterprise-level survey platform, enabling resort operators to seamlessly collect survey data and a TripAdvisor review from guests in one action – without them ever having to visit TripAdvisor.com. This service is generating reviews on average from 20-30%+ of all resort guests. Bundled with a new “review specific” tracking, response and alert system, the Joint Review Collection service offered by Perspective Group has already attracted resort clients from USA, Caribbean, Mexico and Middle East in its first months.

“The majority of timeshare resort guests check out without posting a review about their great vacation,” says Paul Mattimoe, president and CEO, Perspective Group. “That means an occasional negative review can stay visible to affect future bookings for some time. Our service collects substantially more reviews from guests that ordinarily wouldn’t have thought to post to TripAdvisor. This benefits future bookings, and reduces rescission rates by diluting and more quickly replacing those negative reviews.”

A recent study by Cornell University found if a property can increase its review score by one point (on a five-point scale) on OTA channels, it could increase its prices by roughly 11 percent, while maintaining the same occupancy rate. Perspective Group’s Joint Review Collection facilitates the four main factors contributing to TripAdvisor rankings: quantity, favorability and frequency of reviews and response rate by resort management. In this way, the powerful platform helps resorts take charge of their online reputation, while paving the way for higher revenue.

Social Customer Engagement & Lead Generation

Leveraging its editorial and content marketing expertise, Perspective Group offers a fully managed Facebook Marketing strategy that builds and maintains an engaged audience for a company Facebook Page, and creates highly targeted ads to custom audiences to drive new customer acquisition. The service includes daily content added to Facebook Pages, landing page and ad design, custom audience segmentation, A/B Testing and adaptive ad campaigns, double opt-in data collection, automated email marketing strategies for continuous lead conversion, retargeting of audiences, full analytics and ROI reporting and more.

Perspective Group has seen proven and profitable successes with this service in its first few months, particular for resort developers, the company is ready to further expand this service and take on new clients.

“With its exceptional filtering and analytics capabilities, Facebook has a unique ability to target the perfect audience and deliver customized content based on readers’ known preferences and past behavior,” Mattimoe explains. “Plus, having an active social media presence builds online credibility – a vital asset when prospects or new members search online for information about a travel club or resort, in addition to better serving existing customers and providing a growing base of warm leads for future marketing.”

Perspective Group provides the vacation ownership industry’s most comprehensive, independent multi-media marketing and publishing services globally. Products and services range from intensive PR & Multimedia services such as INTUTION – a brand visibility service that includes custom content creation and distribution, social media monitoring, online marketing and brand reputation management – to the Perspective Magazine brand, which publishes the leading independent trade publication globally as well as custom membership magazines for clients.

Perspective Group is a media sponsor of more than 30 industry events per year and serves on a number of trade association committees. The group also hosts its own annual industry leader event, the Global Networking Expo (GNEX Conference), and Canadian Resort Conference (CRC) on behalf of the Canadian Resort Development Association (CRDA).