Redesigning NASA

Fritz Klaetke, design director of Bostons Visual Dialogue, went back to the space agency's old days and revived the abandoned worm NASA logo, with its rectangular-but-curvy mid-70s letterforms.
I think that still holds up, Klaetke said. The goal, he said, was to recapture the time when space flight meant everybody out of the classroom and huddle around the TV."Now that technology is focused on the next app, the next Facebook, NASA needs to evoke broader excitement. For the background, Visual Dialogue sought to evoke the universal experience of looking up and looking at the sky  using not the old agency drawing of stars but a photograph from the Hubble telescope, one of NASAs ongoing triumphs.