I’ve bought my last EA game.

The protesters, who came from a church in Ventura County, held signs with slogans such as “trade in your playstation for a praystation” and “EA = anti-Christ” as they marched and handed out a homemade brochure that warns, “a video game hero does not have the authority to save and damn… ONLY GOD CAN JUDGE. and he will not judge the sinners who play this game kindly.”

See? Those crazy Christians are radicals. They get all offended over a video game. No reason to take them seriously. In fact, you should go out and buy this video game just to show them how backward their beliefs are.

But wait a minute. Yesterday, EA revealed that they were behind the protest. They hired a marketing company to create a viral marketing campaign. They even created a tacky web site and paid the E3 protesters to pose as Christians and act outraged.

I can’t help but notice that there was so little concern from Christians over this game that EA had to manufacture the fake outrage. Religious bigotry has come so far that one of the largest video game producers embraces it as a tactic to sell video games. But how backward is that?

Christians are a huge market segment in this country. Why not embrace them? Dante’s inferno uses the most famous Christian epic poem in history for its inspiration. The idea of the video game is to battle and defeat demons. Sure, the game will not have much theological value, but the idea of defeating evil is one that appeals to Christians. Instead of making Christians into villains to exploit, EA should view them as potential buyers. EA has shown me what they actually think of Christians and it isn’t a good picture.