4D Cinema Maker MediaMation Installs The First MX4D™ Motion EFX Theatre on the East Coast for National Amusements, Inc.

Boston Area Install Set For Late Summer 2015 Premiere At Showcase Cinema de Lux Revere

Leading 4D Cinema innovator
MediaMation, Inc. (MMI) of Torrance, CA, inks deal with major
theatre chain National Amusements, Inc. of Norwood, MA to install a 70-seat
MediaMation MX4D™ Motion EFX Theatre in the chain’s newly refurbished,
20-screen Showcase Cinema de Lux Revere location just outside Boston, MA. Plans call for the new U.S. MX4D™ theatre --
the first full 4D Motion EFX theatre on the U.S. East Coast -- to open summer
of 2015.

According to MediaMation President/CEO Alison Jamele, the
Boston-area installation for National Amusements’ Showcase Cinemas brand
represents a key initiative by MMI to expand its presence in the U.S. cinema
market. MediaMation currently has 25
plus MX4D™ Motion EFX cinemas in diverse international locales ranging from
Mexico and Colombia -- to the Middle East -- to the newly announced theatres
for major cinema chains in China (Wanda, Jinyi) and Japan (Toho.) MMI’s sole domestic MX4D™ theatre, prior to
this announcement, is housed in Santa Rosa Entertainment Group’s Plaza Stadium Cinemas 14 in Oxnard, CA,
outside Los Angeles.

Duncan Short, Vice President of Operations of National
Amusements states, “We are looking forward to bringing the MX4D™ experience to Revere
to compliment the luxury seating and XPlus premium large format offerings in our
newly remodeled theatre. We really see
the future in this technology to revolutionize the cinema industry and provide
a sought after new option for our most avid moviegoers.”

MX4D™ is MediaMation’s uniquely branded
“4D” pneumatically driven motion EFX system.
In general, 4D refers to an emerging
“immersive” technology which allows movie-goers to experience big
Hollywood “blockbusters,” as well as locally produced major films, in a new way
via the addition of moving seats, air/water blasts, leg ticklers, fog scents
and other special effects that emanate from specially designed theatre seats or
from inside the theatre itself. These
multiple special effects are programmed to both sync with and enhance the
action on the screen for a more exciting and realistic movie-going experience.

About MediaMation, Inc.: For more than 24 years, MediaMation has provided innovative and
visionary technological solutions to the entertainment market. MediaMation is an interactive technology
company and a worldwide, leading supplier and manufacturer of patented
technology for 4D/5D motion EFX theatres and seats. Besides its MX4D™
Motion EFX technology and seats, MMI designs and implements creative solutions
for complex shows, rides exhibits, fountain shows, etc. for theme parks, zoos,
aquariums, museums, cinemas and FECs. From concept to design to
installation, MediaMation provides turnkey solutions to creating
state-of-the-art 4D theatres and
themed environments. For more information, visit www.mediamation.com, www.MX-4D.com, call 310.320.0696 or email: sales@mediamation.com.

About MediaMation, Inc.:

18,000 MX4D immersive EFX theater seats are in use in 160 cinemas worldwide.For 25 years, MediaMation, Inc. has provided innovative technological solutions to the entertainment market. MediaMation is an interactive technology company and a worldwide, leading supplier and manufacturer of patented technology for 4D/5D motion EFX theaters and seats, including its MX4D® Motion EFX technology.MMI also designs and implements turnkey creative solutions for complex shows, rides, exhibits, fountain shows, etc. for theme parks, zoos, aquariums, museums, cinemas and FECs.

MediaMation, Inc. Directory pageAbout National Amusements:National Amusements, Inc., is a world leader in the motion picture exhibition industry operating more than 925 movie screens in the U.S., U.K. and Latin America. National Amusements delivers a superior entertainment experience in theatres around the world under its Showcase, Cinema de Lux, Multiplex, SuperLux and UCI brands. Based in Norwood, Massachusetts, National Amusements is a closely held company operating under the third generation of leadership by the Redstone family. National Amusements is also an equal partner in the online ticketing service MovieTickets.com and is the parent company of both Viacom and CBS Corporation.National Amusements Directory page