Term Paper: Strategic Planning at the Chronicle Gazette

1337 WordsJun 6th, 20116 Pages

UMT
MGT195 Term Paper: Strategic Planning at The Chronicle Gazette

Introduction: Problems in Publishing All businesses must be concerned with the rapid pace of change we face today. No company is secure, not even the largest and most profitable. Coping with change has been a business concern since people began doing business. Recall how the arrival of automobiles put buggy whip manufacturers out of business. Today’s pace of change is unprecedented. Consider what has happened in the retailing arena. Online retail sales went from nearly nothing in the mid-1990s to a projected $242 billion in 2010. Traditional retailing stores have been heavily affected. eBay has become a retailing behemoth enabling individuals to buy and sell goods online…show more content…

Hopefully, by looking at the problem from 40,000 feet, she and her managers can develop a better idea of the challenges the newspaper faces. Once these challenges – and their sources – are understood, the newspaper can develop strategies to deal with them. You have been hired as the consultant. Your job is to put together a consulting report of 10-15 pages (typed single spaced with 12 point font). The report’s goal is to offer the management of The Chronicle Gazette a strategic vision of where the newspaper publishing industry stands today and where it is headed over the next decade. You also need to propose strategies the newspaper can investigate to survive in the new business environment. Structure your presentation so that it can be used by Susan’s team as a roadmap to putting together a detailed strategic plan.

UMT
Sample Outline of the Consultant’s Report You have latitude in how you present your report. Following is an outline of an approach that would meet the requirements of this assignment. Feel free to adopt it or to pursue a different approach. 1. Introduction – goals of the report 2. State of the newspaper publishing industry today 2.1. Data on declining circulation and revenue 2.2. Status of newspaper leaders, e.g., New York Times, Wall Street Journal 3. Why newspapers are facing declining circulations and revenues 3.1. External assessment 3.1.1. Economic forces 3.1.2. Social,…

Strategic Planning at The Chronicle Gazette
1. Introduction
The Chronicle Gazette, a leading newspaper in San Francisco with paid circulation of 225,000 customers. It is a first-rate newspaper and over the years, its writers have won awards for their work.
Despite of the well-established image and reputation, The Chronicle Gazette is facing a severe situation that there has been a steady decline in subscriptions. In the past eight years, subscriptions have fallen by a total of 35% and…

UMT
MGT195
Term Paper: Strategic Planning at The Chronicle Gazette
Introduction: Problems in Publishing
All businesses must be concerned with the rapid pace of change we face today.
No company is secure, not even the largest and most profitable. Coping with
change has been a business concern since people began doing business. Recall
how the arrival of automobiles put buggy whip manufacturers out of business.
Today’s pace of change is unprecedented. Consider what has happened in the
retailing…

P.3
Competitors Cope With the Challenges P.5
Steps to be taken by The Chronicle Gazette P.6
Conclusion P.9
References P.10
Introduction
The Chronicle Gazette is considered one of the most successful newspaper publisher throughout the years in New York Society. As a leading…

Strategic Planning at the Chronicle Gazette
Table of Contents
A. Introduction
B. Newspaper publishing industry today
C. Why newspapers are facing declining circulations and revenues
D. How companies in the publishing industry are adjusting their strategies to cope with today’s challenges
E. Steps taken by the Chronicle Gazette for dealing with today’s challenges
F. Conclusion
Introduction:
The Chronicle Gazette is one of today’s leading newspapers in the United States, with a…

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PROFESSIONAL UNIVERSITY Form/LPUO/AP-3
(The format to be used for Planning the academic activities other than Lecturers/Tutorial/Practical like Assignments, Case study, Presentation, Quiz, Projects, Class tests, industrial visits, teaching practice, court visits etc. to be undertaken as a part of the continuous assessment for the Course)
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