Hot: A theory of propulsion

by Seth Godin

Words are dead. To be more clear: Words on a page or on a screen are asleep, inert, doing nothing at all until they interact with you, the reader. That takes effort. An audiobook, on the other hand, propels itself. The words are spoken, whether you listen or not, so you better listen. And a video is just as alive. The next level up is new. As in news. Or previously unknown.Read the full article