What if you could “touch” Facebook? What if Twitter was a truck and it followed your fans around? What if your place of business featured a “Social Media Lounge” complete with blue couches and enough screens to make a sports bar jealous?

The next step in a “tradigital” culture is to bring it to life — and into real world applications. This manifestation will make social media a real, tangible experience for both the millions who still don’t grasp the full scope of it and the heavy users.

For example, our agency offers a Facebook Like Machine that takes a passive Facebook “like” strategy and puts it right in front of every one of your customers. This machine can sit at a front counter or similar high-profile area, and with just some slight encouragement from the nearest employee, you can dramatically increase the Facebook engagement conversation.

It includes two spaces to advertise current Facebook-only promotions, discounts, contests, offers, etc. The built-in iPad allows anyone without a smartphone the ability to quickly log in, like the page, and log back out. Of course, anyone with a smartphone doesn’t need to use the Like Machine to log in, but it still serves the same purpose of raising awareness and engagement.

One of the most successful stories in sports is the Seattle Seahawks’ 12 th Man, the name given to the crazy, loud and proud Seahawks fan base. Any football fan knows that playing an NFL game in Seattle means dealing with the deafening roars and cheers of their fans.

Much of the 12 th Man hype is fed by tradigital marketing efforts that include news feeds and stories that drive more and more people online. They have successfully taken this effort all the way to the parking lot and the tailgate parties!

They also sent a truck to Atlanta with an embedded mobile digital billboard full of #thevoiceofthe12man posts. It’s currently posted up in the Yellow Parking Lot at the Georgia Dome.

Now imagine your “engaged” car dealership waiting room or your retail showroom had this kind of presence. Or better yet, imagine it now without it. If you’re constantly updating your fans on social media, but there is no presence of it in the actual place of business, that’s a huge disconnect!

Why not set up a Social Media Lounge? Reserve a space for a few blue couches and a few monitors and make those feeds come to life. Invest in a small Acer projector ($250) and put a projector screen in there.

By bringing digital to traditional spaces, you will walk the walk and talk the talk with your followers. This effort brings all that activity off the screen and into the real world to further emphasize the value of your brand, and that return on engagement is not just a tweet or a post but something tangible your company believes in.

In what ways is your company or place of business bringing digital into the physical realm?

John Garcia is managing partner and digital director of Baldrica Advertising and Marketing. He started working in the industry 25 years ago at a Fortune 500 advertising agency in New York City. Over time, he mastered the art of integrating TV, radio, print, billboard, cable, and direct mail with digital for maximum results. He spearheaded several digital initiatives during his seven-year tenure at The Palm Beach Post before moving to Baldrica.