language

The other day, there was a fight in my house over the last bag of BBQ chips.
My husband buys these boxes of snacks at Costco. (Does anyone else know a grown man so completely obsessed with Costco? I need to write a piece about my husband’s love for…

I’ve had dozens of discussions about whether a given piece of content is too long. These exchanges have often been with designers (you know how those visual people are) and have generally gone like this:
Designer: “This is too much copy.”
Me:…

I got the best compliment from another writer a few weeks ago. She said, “When I read your blog, it really sounded like you. It’s as if you were sitting here talking to me.”
I was thrilled, because that is my exact goal!
It wasn’t…

I was having a conversation with a client the other day. We were working on refining the mission statement and brand promise/elevator pitch for his company. He’s been in business for more than a dozen years, so he’s not new to this game. “People…

Writing persuasive and compelling web copy that sells: it’s the magic bullet that everyone wants!
But in reality, writing good web copy (or any copy) is a process of discovery and thoughtful storytelling, matched by good editing and a willingness to…