Your Site’s Architecture You’ve already seen how to use the starter ingredients in a live, networking situation (Review Lesson 3). Now let’s look at how to serve up these messages in other ways. The whole reason you signed up for this course was so...

Your About Page Your website or blog needs an About page. Surprised? You shouldn’t be. If you want to do business online (and make money at it), you’re going to have to give people the opportunity to know, like and trust you. And most folks are accustomed...

What is that you’re selling? Most of us are offering either a product or a service; sometimes both. But how are you describing them? Guess what? It’s time to nail down the benefits of doing business with you. Here’s what you need to do…...

Once you know what the benefits are from doing business with you AND you know what your ideal customer is truly worried about (remember: what’s their biggest challenge or burning desire?), you are fully equipped to outline your Products/Services page. Depending...

Your Contact page shouldn’t be overlooked as a place to add a little pizzaz and personality. After all, if you want to actually SELL something, you want people to contact you, right? Lots of folks who do business online feel like they can hide behind the...

We’ve tackled the foundational bits of your website (your Contact, About and Products/Services pages), now it’s time to work on the design. Why do we tackle design after we’ve addressed the architecture and the foundational copy? Because it takes...

Do Your Visitors Get Lost? Or Have You Pointed the Way? It’s happened just the way you imagined. A potential customer has searched for an answer to her question and found YOU. She’s clicked the link in the search results that lead directly to your website....