One of the challenges of financial advisor marketing is developing effective messaging that stays within the bounds of federal regulations governing advertising content.One such regulation limiting the use of testimonials in financial advisor advertising represents a significant handicap, because testimonials are used to build trust, and trustworthiness is the most important consideration in choosing a financial advisor.Trust also plays a role in where people go for information when … [Read more...] about Online Reviews a Big Opportunity for Financial Advisors

tl;dr: this a LONG post - here are the key points for the time-crunched:Skip the bundled services:product companies (FMG Suite, Advisor Websites) are bad at delivering services, and services companies (agencies, consultants) are bad at making products
there's an inherent conflict of interest when the services team works for the product vendor
an independent digital marketing expert who knows the industry can add value to your online marketing investment by helping to select the … [Read more...] about What Financial Advisors Need to Know About Online Marketing