And before we can even start making a whole lot of Volkswagen 'Up' jokes, Volkswagen starts the ball rolling. They're calling the variants Take Up, Move Up, and High Up. For the launch, there is also the ‘Up Black’ and ‘Up White’ over in the UK. It's either they're trying to be humorous or they're oblivious to all the potential 'Up' jokes that could be derived from the Take Up, Move Up and other sorts of Up.

The 2012 Volkswagen Up comes in a 1.0liter 3 cylinder petrol engine and with 59bhp or 74bhp I do wonder how Uplifting the driving experience will be. There is also a BlueMotion Technology that brings eco-friendly stop-start technology to the Up. This ensures that the Up's carbon emissions go down from about 105g/km to around 97g/km.

So which of the Volkswagen Up variants is which? The Take Up is the base variant, the Move Up is the mid-range or the Up and coming variant and the High Up is the Upscale Up. Or the one that is one Up from the other Ups.

Now what do I think of the Up aside from the fact that I can make lots of corny jokes about it? I suppose it brings Volkswagen's quality down to the masses. It may not tick the luxury boxes like a Fiat 500 would but it would make decent transport for the masses (the Fiat is still my choice of the ideal city car albeit a tad expensive).

Somehow a Volkswagen manages to cross class boundaries and this small tiny VW would bring even more joy to the masses. Personally the Up may be slightly too austere for me as I already find the base Volkswagen Polo too clinical and soulless. And this is a car that is one category Up in size compared to the Up.

And speaking about categories, if the Volkswagen Up goes on sale over here it may face an Uphill battle as it is lumped together in a closely contested category – with all the 1,600cc and below cars (and taxis). This means that it is actually facing competition from its larger Polo sibling as well as larger, more value for money cars in the same category.