B$Z: Burton Announces Exciting New Plans for Winter Trade Show in Denver

This
January in Denver, Burton Snowboards is changing the game during the industry’s
largest trade show with a new approach to product and brand activations both on
and off the SIA Snow Show floor.

First
up, at the SIA Snow Show, Burton will have three distinct booths. The first
will showcase Burton’s industry-leading Learn To Ride and Resort offerings,
including the revolutionary Riglet products and programs that get kids riding as
soon as they can walk. In addition, Burton will dedicate a booth exclusively to
the 2016 anon. line of goggles, helmets and accessories. Finally, Chill, the non-profit
youth development program founded by Burton owners Jake and Donna Carpenter,
will also be at SIA where attendees can learn about how Chill changes lives
through snowboarding.

Off
the trade show floor, Burton is pioneering a completely new experience that
will bring the 2016 Burton product collection and brand stories to life in an
inspiring activation at City Hall, Denver’s best live
music and events venue. From January 28th-31st, Burton
will transform City Hall into an authentic brand experience where retailers can
enjoy three days of winter 2016 collection showings, around-the-clock
hospitality, entertainment and more.

“At
Burton, we’re always challenging ourselves to look at things differently, to take
a new approach, to innovate – whether it’s with our products, marketing or
activations,” said Sasha Dietschi-Cooper, SVP of North American Sales. “So this
year at SIA, we’re going to service our retail partners in a whole new way with
an elevated presence in Denver. From ramping up the scope of product and brand
stories we can show to increasing the flexibility of when dealers can view the
line, our intention is to better service and inspire our retailers.”

Kicking
things off in Denver, Burton will host an industry-wide party at City Hall on
Wednesday, January 28th to welcome all retailers, industry friends
and media to celebrate winter 2016 and get a sneak peek at all Burton has to
offer. Then, the next morning at City Hall, Burton will kick-off product
showings and appointments starting at 7:00am through Saturday,
January 31st. Finally, the company will play a larger role than ever
at the SIA On-Snow Demo from February 2nd-3rd at Copper
Mountain where retailers can test ride Burton’s best-in-class 2016 snowboards,
boots and bindings.

Stay
tuned for official invites to Burton’s City Hall events coming later this fall.
And see you in Denver!