The European Commission is weighing its options to ensure that consumers searching using Google can access all websites, not just content powered by Google+. We think the best way to do that is using Google’s own organic search algorithm to identify the most relevant results — regardless of their source — from across the web.

We built a tool to demonstrate how easy it is to make this happen. We’ve even tested its results with thousands of users to show that consumers prefer results that aren’t exclusively powered by Google+. Rather, they prefer to get the most relevant results. All of the information in this demonstration comes from Google itself, and the ranking decisions are made by Google's own algorithms, followed by a basic sort according to average rating and review quantity.

As the European Commission considers how best to address its anticompetitive concerns with Google, we offer this tool, Focus on the User – Local, as a potential framework for ensuring that consumer welfare is maximised.