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How to recognize the Zombie Persona Apocalypse

Abstract/Description

Are User Personas haunting you? Did your team create some personas at the start of your project but then never use them? Are they fading stuck up on a wall somewhere, technically now just dead weight…irrelevant, moaning…’braiinssssss’!!

User Personas can really help your team have productive conversations with stakeholders that shift away from debating personal opinions into decision-making based on empirical data. Mike Rawling will share his experience of how you can work with personas in a pragmatic way that fits into the world of Agile without compromising UX, XP/Agile or Lean principles.

Come to this session to find out how to blend personas into your Agile process so they continue to serve as a useful reference for your team and stakeholders throughout product development.

Get ready for a Zombie Persona Apocalypse!

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