The 'Savitude' Shopping App Picks Clothes That Fit Various Body Types

The Savitude shopping app aims to change women's relationship with online shopping with its personalized approach to buying clothes online. Clothes draped onto figure-less models aren't usually an accurate depiction of how the clothes will look on the consumer. The result of this confusion usually ends in the customer returning the clothes, and the retailer losing the sale.

Savitude aims to end this issue through its entirely new approach which ensures the clothes purchased online not only fit you, but look good on your body. The start-up works through asking the shoppers a series of questions, which range from "is your bust larger than your waist?" to "Select the image that looks most like your shoulders."

The app will then create a personalized virtual depiction of your body which you can use to try on the different clothes online, to find what's flattering with more accuracy.