Social media is more than a way to inform users; social media is a powerful way to build community online. Presenters will go beyond the basics by demonstrating how to create a social media guide for developing communities on Facebook, Twitter, Tumblr, and Pinterest. We will explore data tracking and assessment tools such as ThinkUp, HootSuite, Google Analytics, focus group data, and survey methods. We will also discuss strategies for integrating social media efforts into your organization’s strategic plan and educating peer organizations about best practices.

Participants will take home a template for creating a comprehensive plan for social media usage and assessment, with an emphasis on creating a meaningful voice and a compelling personality.