Duracell Optimum Battery Lawsuit

Wexler Wallace is investigating claims that Duracell misled consumers about the power and life of its Optimum batteries.

Duracell’s popular line of Optimum AA and AAA batteries claim to provide “extra life” and “extra power” in devices, promising to be both more powerful and longer lasting. Television advertisements tout these selling points by stating that “both is better than not both.”

However, details hidden in the fine print reveal that while the marketing for Duracell Optimum batteries may lead consumers to believe that the batteries outperform all other batteries on the market, the extra life and power offered by Optimum are only slightly superior to Duracell’s own standard Coppertop batteries. Furthermore, the added duration and power of Optimum batteries only applies to “some devices,” meaning that Optimum batteries are neither more powerful nor longer lasting when used in other devices. Thus, it appears that Duracell’s marketing of its Optimum batteries is intentionally misleading to consumers, leading them to buy the batteries under false pretenses.

If you are a consumer who purchased Duracell Optimum AA or AAA batteries under the false assumption that the batteries were more powerful and longer lasting that competing brands, you may have a case against Duracell. Contact Wexler Wallace today using the form on this page for more information on filing a Duracell Optimum battery lawsuit.