Posts Tagged:Social Proof

One of my very favorite business books is Influence by Dr. Robert Cialdini. He outlines 6 driving factors to persuade people to say “yes”. If you can recruit using these 6 persuasion shortcuts, you’ll get more “yes’s” and you’ll get them sooner. 1) Reciprocity The more you give someone, the more obliged they want to… Read more »

One of my very favorite business books is Influence by Dr. Robert Cialdini. He outlines 6 driving factors to persuade people to say “yes”. If you can recruit using these 6 persuasion shortcuts, you’ll get more “yes’s” and you’ll get them sooner. 1) Reciprocity The more you give someone, the more obliged they want to… Read more »

Most job descriptions are text-only and static. We all know that. So, how do you make a job description dynamic? Here are 8 ideas: 1) Branding (Header/Footer & Color Scheme) You might start with the simplest move: adding your branding. The branding items to include on your job descriptions include your: Header and footer (I’d… Read more »

Most job descriptions are text-only and static. We all know that. So, how do you make a job description dynamic? Here are 8 ideas: 1) Branding (Header/Footer & Color Scheme) You might start with the simplest move: adding your branding. The branding items to include on your job descriptions include your: Header and footer (I’d… Read more »

If you’ve won an employer of choice award, that is a clear example of “social proof” to your candidates. We recommend you use it on every one of your job description pages. Note: Social Proof is one of the 6 proven principles of influence/persuasion from one of my favorite business books Influence by Robert Cialdini,… Read more »

If you’ve won an employer of choice award, that is a clear example of “social proof” to your candidates. We recommend you use it on every one of your job description pages. Note: Social Proof is one of the 6 proven principles of influence/persuasion from one of my favorite business books Influence by Robert Cialdini,… Read more »

If you’re serious about diversity, it helps to have a dedicated diversity page. Here are 3 company diversity pages that impress us: Apple Company Diversity Page How killer is Apple? I know: a bunch of us are fanboys (and fangirls!), but Apple comes right out with a sweet-looking diversity page with hard data on their… Read more »

If you’re serious about diversity, it helps to have a dedicated diversity page. Here are 3 company diversity pages that impress us: Apple Company Diversity Page How killer is Apple? I know: a bunch of us are fanboys (and fangirls!), but Apple comes right out with a sweet-looking diversity page with hard data on their… Read more »

If you want to have the best company career page, look at some of the career home pages below. Some are terrific all the way through and others have a couple of awesome ideas you can borrow. GoDaddy Company Career Page Attention-grabbing hero media Custom header with career-oriented links Video of company culture Employer of Choice awards/badges… Read more »

If you want to have the best company career page, look at some of the career home pages below. Some are terrific all the way through and others have a couple of awesome ideas you can borrow. GoDaddy Company Career Page Attention-grabbing hero media Custom header with career-oriented links Video of company culture Employer of Choice awards/badges… Read more »

If you’re a Taleo ATS client, you are likely frustrated with how your default job pages look “out of the box” without any customization. And that’s a clear obstacle to you having effective employer branding/candidate experience. Below are 5 examples of employers using “overlays” to Taleo to give themselves job pages that stand out, engage and convert. Ongig… Read more »

If you’re a Taleo ATS client, you are likely frustrated with how your default job pages look “out of the box” without any customization. And that’s a clear obstacle to you having effective employer branding/candidate experience. Below are 5 examples of employers using “overlays” to Taleo to give themselves job pages that stand out, engage and convert. Ongig… Read more »

If you are not utilizing employee advocacy on your job descriptions, you are missing an easy opportunity to add social proof (a proven technique at persuasion) to your job openings! A few stats on employee advocacy: “Employees rank as the most trusted influencers when communicating about their company’s engagement and integrity.” (Edelman 2015 Trust Barometer, January 2015)…. Read more »

If you are not utilizing employee advocacy on your job descriptions, you are missing an easy opportunity to add social proof (a proven technique at persuasion) to your job openings! A few stats on employee advocacy: “Employees rank as the most trusted influencers when communicating about their company’s engagement and integrity.” (Edelman 2015 Trust Barometer, January 2015)…. Read more »

We spotted this job ad below on Craigslist recently — CarMax is standing out here by using its Fortune Employer of Choice award as its hero media alongside a visual map. For the candidate, this job ad pops versus others that lack visuals — so you’ll get their attention for a few more valuable seconds (and,… Read more »

We spotted this job ad below on Craigslist recently — CarMax is standing out here by using its Fortune Employer of Choice award as its hero media alongside a visual map. For the candidate, this job ad pops versus others that lack visuals — so you’ll get their attention for a few more valuable seconds (and,… Read more »

When you win an employer of choice award, you should flaunt it wherever candidates hang out — and for most of you, the majority of candidates view your job descriptions (typically more candidates first see your JDs than see your career pages). Check out S&P Global below as an example — they have 4 awards that… Read more »

When you win an employer of choice award, you should flaunt it wherever candidates hang out — and for most of you, the majority of candidates view your job descriptions (typically more candidates first see your JDs than see your career pages). Check out S&P Global below as an example — they have 4 awards that… Read more »

If you include an employer of choice award on your career and job pages, that is “solid social proof” as us psych-marketers like to say to attract and engage candidates. Becoming an employer of choice is tough for some but can be easy for others — there are tons of awards to win (see the list… Read more »

If you include an employer of choice award on your career and job pages, that is “solid social proof” as us psych-marketers like to say to attract and engage candidates. Becoming an employer of choice is tough for some but can be easy for others — there are tons of awards to win (see the list… Read more »

Wow, are you are seeing how fast job descriptions are changing these days? Fasten your seat belts as we look at 10 that are awesome — and the reasons why! Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! Uber If you’re… Read more »

Wow, are you are seeing how fast job descriptions are changing these days? Fasten your seat belts as we look at 10 that are awesome — and the reasons why! Note: Check out our free Job Descriptions Guide — it tells you everything we know about JDs, job ads and the like! Uber If you’re… Read more »

If you are redoing your company career site, check out the list below — it’s a list of 20 company career sites that have impressed us recently. We included career pages from large publicly traded enterprises on down to smaller companies you’ve likely never heard of. The 20 company career sites below are in alphabetical order and… Read more »

If you are redoing your company career site, check out the list below — it’s a list of 20 company career sites that have impressed us recently. We included career pages from large publicly traded enterprises on down to smaller companies you’ve likely never heard of. The 20 company career sites below are in alphabetical order and… Read more »

Are you one of the millions of job seekers out there spending countless hours polishing every last word on your resume that highlights how amazing you are, stop it! Let’s take a step back to think about what you should really spend your time on if you are serious about getting that perfect job.

Are you one of the millions of job seekers out there spending countless hours polishing every last word on your resume that highlights how amazing you are, stop it! Let’s take a step back to think about what you should really spend your time on if you are serious about getting that perfect job.