MARKETING for the MODERN AGE

Case Studies

Top 10 Games and 100 Grossing on a $60K budget, with payback within a month

Finding high-value players for Magic the Gathering Puzzle Quest

84% return on ad spend within the first 30 days

Leading Atari's Rollercoaster Tycoon Touch Launch

100% RETURN ON AD SPEND WITHIN 7 DAYS FOR ATARI’S ROLLERCOASTER TYCOON® TOUCH

A MILLION NEW USERS FOR A SUBSCRIPTION APP

What we do

We deliver customers to mobile apps using a process that is data-driven, measurable, transparent, results-oriented and very effective. We are the most experienced Performance Marketing team on mobile.

We have delivered millions of customers and hundreds of millions in revenue to app developers across many games and genres. In the wild and rapidly evolving world of mobile marketing, we are your strategic partner who can help you grow fast and avoid pitfalls.

Mobile Marketing Strategy

We make it our business to understand yours. We start with product and audience analysis and plan every step from soft launch to achieving scale worldwide. We don’t just take things as given; we test every assumption and optimize Key Performance Indicators for better conversion and profitability.

Performance Marketing & User Acquisition

Performance Marketing: Armed with technology, data and methodology developed over years and hundreds of products, we deliver powerful and measurable marketing experiences to the right audience at the right time across app types and genres.

We rely on years of experience, unique proprietary data and constant innovation in creative, targeting and campaign optimization methods to achieve outstanding results. Just ask our clients

Targeting- Audience intelligence and targeting tools are evolving fast, and not only on Facebook. Through innovative technologies and smarter use of data, GameChangerSF builds custom audiences for each client, reaching consumers with relevant messages when they are most receptive.

Multi-channel & Multi-Media – Leveraging our relationships, superior API tools and knowledge of the ecosystem; we maximize buying efficiency and ROI across all channels from in-app video to programmatic buying on exchanges.

Paid Social - GameChangerSF is unrivaled on Facebook & Instagram by the sheer scale and profitability of our campaigns. The results speak for themselves and make for a case study (see link below). Our API tool adds extra efficiency at scale, allowing to test and optimize numerous variants of creative, bidding and targeting on the fly.

Brand Marketing – Our team is experienced in the integration of mobile marketing with television, radio, audio, influencer marketing and the multi-media extensions of brand marketing campaigns. The difference is that we measure the results. The days of dumb media buying are over. Make your brand dollars perform.

Re-targeting and Re-Engagement – Reconnecting and converting existing customers is often the most profitable marketing activity. GameChangerSF helps maximize its scale and effectiveness for mobile campaigns. Our propriety audience tracking and retargeting tools start preparing retargeting right from the start of our campaigns.

Creative Strategy & Execution

When it comes to telling the story, we are all in. Informed by audience insights, analysis of the value proposition and product positioning, our creative campaigns are unique and relevant. Unlike traditional creative agencies, we have the tools to test messages and concepts directly, instantly evaluate the impact, and adapt on the fly. We aren’t after awards, we are after results for your business.

Mobile display banners and interstitial concepts and creations

Interactive & Carousel ad units

Mobile video from script to screen

Original brand story creation

Animated GIFs

Virtual Reality Ads

Game Changing Tools & Custom Reporting

When it comes to reporting on the performance, we go beyond transparency. We tell rich stories with numbers, interpreting results, revealing underlying factors and driving strategy. Every client’s unique business goals naturally lead to unique reporting requirements and process, and we are happy to accommodate.

The GameChangerSF Dashboard displays costs, conversions, marketing spend, ROI, event integration, tracking, measuring, and reporting metrics; all displayed according to your preferences and needs. Our dashboard and your KPIs are made for each other!

Featured Clients

Past and present Game Changer clients

Disruptor Beam

D3 Publisher

Adult Swim

Lab 465

Sony Pictures

Oprah Winfrey Network

Atari

Square-Enix

Samsung

Panini

Highlights for Children

Behaviour Interactive

2K Sports

Namco-Bandai

Akatsuki

Rockyou

Hibernum

Bwin.Party

Ember Entertainment

Next Games

MobilityWare

Frenzoo

Discord

Murka

ATGames

Speakeasy Chat

Meet Our team

Prior to co-founding GCSF, Phil’s legacy in the world of mobile marketing and advertising was recognized with his direct brand guidance of such titles as NBA 2Kand NHL 2K 2015, the Borderlands franchise and Bio Shock titles (See his full console credits.)

He holds engineering degrees from both NYU and Columbia and an MBA in Marketing from The Wharton School.

In his free time, he plays video games, chess and travels the world watching his daughter play basketball and son compete in luge for Team USA.

As the co-founder of GameChangerSF, Anya focuses on growth strategy, providing consultation in both business and financial planning to clients. Prior to co-founding GameChangerSF, Anya led business development at Kochava and Peanut Labs in San Francisco and co-founded several start-ups. Earlier in her career, she worked in finance and venture capital in her native Russia and, subsequently, in the U.S.

Anya studied international finance at the University of Richmond and The Robins School of Business. She earned her BS in Finance & Management from The Saratov School in Russia.

Anya is a former gymnast with a life-long passion for dancing. She likes adventure sports like kite-boarding and snowboarding. Anya met her husband and 100+ best friends at Burningman. She has two children, one of whom is a dog.

With over 15 years of experience in mobile advertising, growth marketing, and user acquisition, Silvia provides thought leadership, planning, and strategic planning, working with clients to expand reach with their mobile advertising campaigns and networks. Prior to GameChangerSF, Silvia worked in business development, operations and product marketing for MySpace, Buongiorno and several other startups. She also led operations and product marketing teams at Yahoo! for over eight years.

Olivia made her reputation as a sales and marketing expert in the entertainment industry. At GameChangerSF, she uses her finely-honed and experienced performance marketing skills working with Facebook, AdWords and Apple Search. Prior to joining the agency, she worked in finance and operations for a large portfolio of clients in the food management and education sectors.

Olivia holds dual Bachelor of Science degrees in Political Science and Government from both Santa Cruz University and the University of California at San Diego

Kin is a Facebook specialist who helps clients success on the platform. He previously worked at Facebook, Wells Fargo, and Morgan Stanley. Kin is a graduate of UC Davis, with a Bachelors in Economics and a minor in Statistics.

He loves basketball, and strives to shoot 3-pointers as well as Stephen Curry. His other hobbies include fitness, traveling, and learning how to dance

Esfira oversees GameChangerSF's accounting. She has vast financial experience acquired while working on New York's Madison Ave. She holds a BS degree in accounting from Kyiv National University of Technologies and Design.

She enjoys traveling, reading, swimming spending time with her family and hearing a good joke.

Dave has spent over 20 working on games, apps, and sites in senior marketing roles at D3P, IMVU, THQ, 3DO, Codemasters, and Turner Entertainment. Dave is the founder of David Pava Consulting Group and has advisory or consulting roles with multiple gaming companies, online retailers, and startups.

Marko is a Software developer and researcher who loves solving difficult, practical problems. His passion is building highly scalable solutions. Marko earned his Computer Science Bachelors from New York Inistitute of Technology.