How It Will Work For You

The Powder Coated Tough trademark, the "Mark," was developed by The Powder Coating Institute in response to research
of consumers and the industry. The research indicates that a product's finish is very important to consumers when
making a purchase decision. Consumers want products that are durable, attractive, scratch-resistant, and long
lasting. And when they learn that a powder coated finish provides these attributes and more, this is the finish they
want.

Due to a significant shift in the world's interest in environmental friendliness and carbon footprint of the products
they use, the Mark logo has recently undergone a redesign (formally known as The Mark) to reflect this trend as it
is one of the most important benefits of powder coating. The logo continues to reflect the durability of powder
coating, but also emphasizes the environmental sustainability it represents.

When consumers see the Powder Coated Tough Mark on a product, they'll know that the product is a good value — it's durable, attractive,
friendly to the environment and will last them a long time. By using the Powder Coated Mark on your products and in
your advertising and promotional materials, you will clearly identify your company as a leader and a producer of
powder coated products. Your products will be easily recognizable by consumers as having a powder coated finish.

You must be a current PCI Member to use the TOUGH Mark. To participate in The Powder Coated TOUGH Mark
Program, sign in to the website and access the application form in the Members Only area.
Click here to
order The Powder Coated Tough Mark Products.