Course Details

From this course you will have a fully completed, up and running Facebook Business Page on Facebook which is fully optimised.

You will have the knowledge to harness the power of all the Facebook Business Page features and have a template and ideas to put together your content calendar for your Facebook social media posts that will attract more reach and engagement.

This course enables you to market your business on Facebook to the right target audience, at the right time with the correct content that gains points from the Facebook algorithm.

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Days

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Hours

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Minutes

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Seconds

AGENDA

Day One - Classroom

What is Facebook?

Why use Facebook for your business?

Is your target audience on Facebook?

What are your goals in using this platform?

Set up your Facebook Business Page

Fully optimize your Facebook Business Page

Day Two - Classroom

Take a tour of all the available features on a Facebook Business Page

Put together your Facebook Content Editorial Calendar

Learn how to gain an organic reach without spending too much on advertising

The Facebook algorithm

How to produce engaging content for more reach

Day Three - Classroom

Generate leads and enquiries from Facebook

New features of Facebook including; Facebook Market Place, Facebook Live and using Facebook Groups Effectively

2 hour - Online Webinar: Going over all practical areas discussed in the class. This session is LIVE but will also be recorded for you to use for future use and reference.

1 hour - Facebook Live: Q & A session going over any challenges or questions that you may have. The session can enable you to interact and ask questions of which the tutor will the answer.

During this course, you will learn the importance to understand the use of promotional campaigns on social networking sites, be able to plan how to use digital vouchers for marketing purposes.

You will be able to plan the implementation of social networking sites, advertising campaigns for Marketing purposes and to understand current national and international legal and organisational guidelines for a social networking advertising / promotional campaign.

AGENDA

Find out how to use digital vouchers for marketing purposes

Learn how to plan the implementation of Social Networking sites, advertising campaigns for Marketing purposes

Learn how to use promotional campaigns on social networking sites

Explore the current national and international legal and organisational guidelines for a social networking advertising / promotional campaigns

2 hour - Online Webinar: Going over all practical areas discussed in the class. This session is LIVE but will also be recorded for you to use for future use and reference.

1 hour - Facebook Live: Q & A session going over any challenges or questions that you may have. The session can enable you to interact and ask questions of which the tutor will the answer.

From this course, you will have knowledge and the skills to start implementing email marketing within your overall marketing strategy plan.

You will also be aware of other available business tools on the market. You will have the knowledge to use different Mailchimp features and have a template you can start working on with your next Mailchimp email marketing campaign.

This course enables you to market your business with email marketing and targeting your audience at the right time with useful information but also being able to follow up by analysing the reporting system of your email marketing software.

During the course, you will get to understand how to select social media tools and channels most suitable for your business which will allow you to plan your marketing campaign to its fullest, and with identifying of keywords and optimisation you can ensure that you are reaching out to your target audience appropriately.

This will also include the importance of knowing how similar businesses, are also using social media.

AGENDA

Who should be involved in the decisions surrounding social media implementation

How the success of the social media will be monitored and analysed

The importance of developing a social media policy

The importance of developing a reputation management policy

How you have monitored the social media used in the business

How you have identified improvements to a business use of social media

2 hour - Online Webinar: Going over all practical areas discussed in the class. This session is LIVE but will also be recorded for you to use for future use and reference.

1 hour - Facebook Live: Q & A session going over any challenges or questions that you may have. The session can enable you to interact and ask questions of which the tutor will the answer.