Technology on Reddit

From the hottest trends to the latest gadget launches, tech has always been a popular topic on Reddit. Our latest analysis explores the variety of topics, depth of discussion and highly-engaged communities that contribute to the technology conversations happening on Reddit. Before jumping, here’s a summary of metrics across Reddit’s top technology communities:*

284M+ monthly views

27M+ monthly visitors

23M+ total subscribers

253K avg. posts per month

2.92M avg. comments per month

20.1M avg. votes per month

Home to some of tech’s most passionate enthusiasts

Did you know that two-out-of-every-five self-identifying technology enthusiasts on the Internet visit Reddit on a regular basis? With more than 27M unique monthly visitors to technology communities, such as r/technology, r/futurology, r/gadgets and r/iphone, Reddit has established itself as a home for tech and consumer electronics conversation online. According to Comscore, more than 40% of all technology enthusiasts online are active on Reddit. Additionally, 38% of all redditors consider themselves to be technology enthusiasts, more than any other major social platform.

Engagement in tech communities at an all-time high

Not only are technology communities on Reddit massive, they’re engaged and growing. In 2018, we saw a +24% year-over-year increase in total engagements (comments + posts + votes)in technology subreddits and, according to ComScore, 40% of online technology enthusiasts are active on Reddit.

Beyond the online conversation, redditors interested in tech are taking action IRL. In fact, in the last 6 months, 47% of redditors have bought consumer electronics and are98% more likely to be tech high-spenders (more than $1,000 in 6 months).**

Additionally, 46% of redditors are considered to be early adopters who are first-in-line to buy new gadgets and devices. Redditors are also 16% more likely than the average consumer to have visited a brick-and-mortar computer or electronics story, like a Best Buy (where they are 36% more likely to have visited) in the last month.***

With Reddit’s tech communities generating more than a 284M views each month, there’s a great opportunity for users and brands alike to participate. Whether you’re looking for the latest gadget-related news, the scoop on an upcoming release, reviews and what redditors think about an item on your shopping list, there’s no shortage of relevant conversation around tech topics. Stay tuned for more insight reports on our blog.