Look, I get it. Website redesigns suck. They’re time consuming, they’re costly, and they can result in a drop in traffic if you alienate old users with a new design they don’t know how to use. Why bother with a redesign when you don’t have to?
At this point, however, when SEO pros and marketers tell you that a mobile site is crucial, they mean it. Up until last year, mobile was just a suggestion. A really good suggestion, sure, but just a suggestion. Mobile users are somewhat used to browsing desktop sites on their devices, using the built-in zoom features. A decently designed desktop site was at least usable, if not particularly pleasant.
Not having a mobile site, then, was a hindrance but not a massive flaw. You might lose some percentage of your potential users when they land on your page and realize they have to navigate a desktop site using a phone, but others would stick around. You could power through it.
Now, though, you’re going to suffer more for it. The question posed in the title here is whether or not lacking a mobile site will hurt your SEO. As of late 2014 and early 2015, Google has started to actively promote mobile sites to mobile users. They introduced the Mobile-Frie…

Much of what goes on in the SEO industry comes from reacting to Google’s algorithm and the changes they make to it over time. In order to measure how Google changes, and to gain some idea of what they change beyond what they simply…

Retina display is a modern keyword from Apple, introduced along with the iPhone 4. The goal of the retina display is to produce an image that includes so many pixels in such a small space that the human eye cannot detect individual…

To those with a passing knowledge of SEO gleaned from cursory searches of the last decade of search engine advice, the phrase “hidden text” is terrifying. It conjured images of invisible keyword lists and strict Google pen…

Perhaps the biggest single flaw with modern SEO is old SEO from the past. SEO professionals know how to promote their articles, and older articles tend to stay high in the rankings. The problem with this, as any SEO knows, is that t…

The concept of growth hacking is not new, but the name and the trend have picked up in the last y ear to reach untold heights in marketing circles. In essence, it’s simple; use creativity and agility to market in a way that works, w…

Long ago, before the rise of man, there was only Google. Google saw the world, and decided it needed to rank the importance of all it surveyed. It gathered the metrics it knew and could measure, and it knew them and measured them. Wh…

In the past, Google has flip-flopped on the idea of social signals as park of the ranking. Matt Cutts has said before – way back in 2010 – that social signals did indeed have an impact. To this day, webmasters still operate unde…

Two measurements of a site are often thrown around as important metrics for your site to work on improving. One of these is the Google-created and measured PageRank. The other is the third-party Moz creation, Domain Authority.…

Links are the highways, the connections Google uses to identify the relationship between pages. A page with no incoming links is invisible; it cannot be indexed unless submitted directly. Links are how pages are discovered, h…

Magento is an incredibly common ecommerce platform, but it suffers from a lack of default SEO optimizations. Thankfully, with a few tweaks and a couple of extensions, you can optimize your storefront to become an SEO powerhous…

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