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China To Introduce 'Internet Plus' Program

April 20, 2015

Premier Li Keqiang recently announced the introduction of an 'Internet Plus' initiative in China, the ECNS.CN website reports, which is expected to provide a welcome boost to the country's cultural industries.

The Internet Plus plan will integrate mobile internet, big data, cloud computing and the Internet of Things (IoT) with current manufacturing processes to help bolster the number of opportunities in this area. In fact, related industries in China have already been witnessing an improvement in business for a few years—since 2010, hardware specialists in 4G technology have enjoyed rapid development, with millions (around 649 million internet users and 557 million mobile internet users) of individuals using such tech by the end of 2014.

The dean of the Cultural Development Institute for the Communication University of China, Fan Zhou, stated that the above details means the Internet Plus plan will benefit numerous businesses and millions of customers alike.

However, he also went on to add that in order for such benefits to be fully realized, the need for "attitudes and implementation" to change was paramount, otherwise the opportunities available from the digital age could never be fully realized.

Crowdfunded entertainment services are one area that Internet Plus could help with. Giving an example of this, Fan said: "In the near future, films could have the unprecedented attention of audiences who are also investors. [...] In the last 18 months, over 100 productions for film and television have been financed through crowdfunding. [...] This way, blind investment is reduced and the rate of return improved."

Publishing and advertising businesses have also taken to the internet having realized its value and influence.