How to blog series

by
Chris Nosal

How To Write Powerful Content

Being able to connect with your customers is one of the most important skills you could possibly learn in both blogging and in business, because your ability to connect with your customers is what translates into dollars, keeps your business running, and adds value to your customers’ lives.

In this blog post I want to detail some simple and easy but very powerful tricks that you can use to really connect with your readers and customers.

How to Really Connect with Readers

Basically, I’m going to show you some psychological “hacks” that you can use to capture people’s attention, and literally captivate them with every word you write (or say).

If you’ve ever watched Steve Jobs give a presentation (such as his presentation on the iPhone in 2007), you’ll notice he does one thing that 99% of speakers don’t:

He does’t start by focusing on how powerful the phone is, how fast the processor is, or how it’s different from all the other phones.

He starts by talking about how it is something revolutionary that is going to completely transform and revolutionize the way we (as humans) live our lives forever, and the incredible changes that are going to take place, for the first time in history, in our lives as a result of this groundbreaking discovery.

Now, which is more exciting:

A new electronic phone … or something that is going to change the way every person on the planet lives their lives forever for the first time in history?

Can you guess why people were lining up by the millions to get the iPhone yet, while no other company has ever had such a response to their products?

This same formula worked time and time again for the iMac, iPod, iPhone, and iPad; with people obsessively lining up by the millions sitting out in the cold for 14+ hours just to get their hands on one.

Which leads me to my next question:

What did Steve Jobs do here that was so powerful?

Going back to the iPhone example, Steve knew that people didn’t want just a phone; they wanted a story to emotionally connect with their phone.

The idea was that by buying an iPhone, you’d be among the first to experience something revolutionary and new that is going to transform your life like never before.

You weren’t just buying a piece of plastic that could make calls and manage your daily activities — you were buying something that was going to change your life, and change the world, and you were part of a revolution that was changing the world.

This is so powerful because, on a mental level, humans don’t connect with logic.

We want to FEEL like we’re a part of something; like what we’re doing has a purpose.

How to Write Powerful Content that Powerfully Connects

So, now that we’ve covered the basics, how do you personally apply this information (and this formula) to write blog posts that really pull your readers in, and literally compel them to read everything you write?

While there’s a lot of information on this topic, I’m going to break down the main points here in to a very simple formula that you can instantly use to skyrocket your results in just two simple steps — and here they are:

Use Visuals

If I use vague, bland, abstract words like communication, potential, integrity, or commitment, how do you feel? Now, how do you feel when I use words like ice cream sundae, swimming pool, or Reese’s Peanut Butter Cup?

Did you notice what I did there?

The second list of words creates a FEELING, and activates your imagination through mental pictures already associated with those words. Use imagery like that and you’ll move just talking to communication where your reader is actively involved and participating in what you say.

Create A Story

If I mention a Reese’s Peanut Butter Cup, you’ll notice you get a picture of a Reese’s Peanut Butter Cup in your head, as well as the emotional experience that goes along with the image; I’ve just completely gotten your focus on what I’m talking about, and I’ve captured your attention using your emotions.

Now, let’s make this ten times more powerful by adding a story to this image

If I say, “I was sitting at home after a long day of driving, and as I sat at my kitchen table I wrapped my hands around the wrapper of a Reese’s Peanut Butter cup. As I slid the wrapper open, and slowly slid the chocolate out, I began to put it in my mouth, and then proceeded to softly chew on it as the peanut butter flavor soaked up in my mouth.”Â

Now how does that compare to just say or writing, “I ate food yesterday”?

With the second option, you’re just reading text on a page.

But the first example takes a vague piece of text and brings it to life by getting your emotions and your imagination involved, and holds your attention and focus on exactly what I’m talking about.

Even more powerfully, what I did in the first example actually built an emotional connection with the reader.

The Keys To A Powerful Blog Post

The most important thing about your writing is that it captures people’s attention on an emotional level, and that your writing really connects with them at a one-on-one level. Do this by connecting a clear and specific mental image with a story that emotional involves your audience.

The best part is that it takes practically no effort to make these simple but very powerful changes as youÃ¢ÂÂre writing. And the more you apply these techniques to your writing, the better you’ll to become at communicating and connecting with people.

What sort of content powerfully connects with you?

Author’s Bio:
Chris Nosal writes about social skills and communication mastery at popularitysecrets.com. He is the author of Popularity Secrets, and also does personal coaching and consulting.

How to Blog Series

Once upon a time in the real world, I started a blog. . . .

I thought it was going to be a writer’s project. I’ve been wrong before, plenty of times, but I don’t think I was ever quite so spectacularly off. I thought a blog would offer me a place to practice my writing and maybe allow me a chance to offer a thought. I thought a blog was a flat surface for communication. That’s not what I found.

I found the secret to a successful blog is more, and more touching than that.

Readers come for the information in a blog post. There’s no question of that. Readers read what writers write and writers write to teach, inform, entertain, mystify, motivate, and inspire. Every word we write, every idea we construct to share, moves from our minds to others on a fine silver thread of digital thought.

Still the thoughts alone would be sad and lonely without a heart to back them up.

It’s the heart and the passion that fuel the words, make the magnetic. It’s the heart that plays the beat that resonates to bring readers back. Even when our hearts find themselves in distant places, we still recognize our humanity and our relatedness. When we write with our heads and hearts together, people notice.

Heads engaged, hearts beating, a blog has power.

A truly successful and outstanding blog also has meaning. Somehow, in some way to each individual, a successful and outstanding blog makes a difference by adding something of value to being one who visits. You might call that spirit. You might call that direction or focus. I call that soul.

The soul of a blog is carried by the person who writes it and the folks who come to read it too.

That’s what I found, a successful and outstanding blog is head, heart, and soul. It’s all of what makes us human and worth paying attention to. Bring it who you are and the folks you meet will help you become more.

I know. It happened to me. It happens again every day.

Be irresistible
Thank you to everyone who has made this our successful blog.

Can You Say It in Six Words?

Robert Hruzek at Middle Zone Musings is having a contest that opens Monday.

Great Find: Very Short Story Contest at Middle Zone MusingsPermalink: http://middlezonemusings.blogspot.comAudience/Topic: Folks up for a quick fun contest.

Content: Robert is taking his lead from a Wired article, Very Short Stories. He suggests you read the article for examples of how to write a story in just six words. Here are the rules as he states them:

Read (if you like) the stories in this Wired article to get a feel for how itÃ¢â¬â¢s done.

Write a six-word story (a kinda obvious step, I know). In fact, write a group herd bunch – the more the merrier. (There are really only two rules to this contest: a) use exactly six words, and b) because this is for general consumption, I would appreciate it if you would please keep them G-rated!)

For those of you with blogs, post your entry on your blog, and link back to this post here at Middle Zone Musings. Then send me an email to let me know.

For those of you without blogs (and why havenÃ¢â¬â¢t you started one yet?), you can enter your submissions via the comments on this post. No need to email me in this case.

In return, I will link back to your post (or mention you by name, if you don’t have a blog) several times during the week, and once more in the archive post.

Writing Contests as Edgecraft

Writing contests, I know you’ve seen ’em so have I. I’m a writer and I don’t have time to enter them. I imagine that most techies and other nonwriters pass them by completely.

If you want my attention, doing two things is important.

Mix something successful from over there to something you have here.

Find the edge of here — be noticed, outstanding, and remarkable.

Seth calls moving out to that remarkable edge edgecrafting. It’s knowing who you are, knowing what business you’re in, and not letting tradition or the perceived risk — that perceived risk that edging out comes packaged in. It’s investing in, inventing, or trying new things to make a mark that will get people remarking about what you’re doing.

A nonwriting blog — say a techie blog — having a writing contest is a remix with posibilities. Curious at the very least, don’t you think? Gotta get past curious to way out there, in order to be at the edge.

I’ve got some ideas . . .

How to Set Up a Contest that Works

Nothing is less fun than a contest where no one shows up. So let’s start with the basics that tilt the balance in your favor.

Keep the rules few and the task simple.

Keep the deadline definite and the timeline short, but not too short — a week is good.

Announce it as many ways as you can. Remind folks daily on your blog. Send out email. Ask friends and colleagues to pass the word. Seek out and list your contest at sites such as competizione.

That being said, what kind of writing context might catch readers’ attention and get them to participate?

And the Winner Was . . .

Are you getting tired of finding out about writing contests AFTER they are over? Musingwoman was too — enough that it spurred her to action. A new blog was born so that folks could keep up woth upcoming contests and rules. So, competitors, start your keyboards.

Great Find:competizionePermalink: http://musing.typepad.com/competizione/

Audience/Topic: Folks interested in announcing or participating in writing contests.

Content: This new blog which started just this month already has a list of competitions, and invites you to send in competitions you’re having so that you can attract more entrants. The guildelines are clearly stated. To briefly summarize them:

Contests can be for blog or for a task — win a ___ by writing a ___.

Information should submitted by email and need to include a link to the contest announcement post, the deadline date, limit to entries (if there is one) and any other pertinent information.

No profanity, pornography, or discriminatory content.

Sites with adult/mature (R-rated content) should be labeled when submitted so that competizione can alert audience visitors.

Contest submitters are asked to link to competizione. The submitter’s site link will remain on competizione after the contest post has been deleted.

Have a contest! It’s a great way to show off your blog and attract new readers. Let Musingwoman tell folks about your contest — free promotion is an excellent deal. It’s a chance to expand your network of relationships. Stretch your brand a bit. I can see your blog growing already . . . yep. Click on the title to see what’s there for you.

A writing contest is even more exciting outside a writing blog. . . . On a techie blog? a real estate blog? a travel blog? Really? You bet. All bloggers have to write, don’t they? Imagine the kind of contest you might invent.

UPDATE: NOT ALL CONTESTS ARE FOR WRITERS — ALL THE MORE REASONS TO CHECK COMPETIZIONE OUT!

Done with the Rough Cut, Time To Map the Book

After I found the 140+ pages, I discovered that Phil actually had 6 more months of archives. What a bonus!

So I now sit with close to 170 pages — sorted into 5 categories. Those 5 categories will soon become 7 or 8 book chapters. That will happen when we’ve reviewed the larger ones to break them into more readable chunks.

The next step is to plan how the pages map out.

We’re actually going to make a bookmap.

No Bound Book Has 666 Pages

You may never have thought about it, but it’s a fact:

You can’t have a page 1 without a page 2.
Every sheet of paper has a front and a back.

That’s the first reason that page counts matter. Paper is tangible.
There are some things that paper won’t do.

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