Hollie Fuller’s Playful Illustrations Are Full of Zest

Hollie Fuller’s illustrations are simple as they are captivating. Based in Leeds, UK, her playful approach to image making is inspired by people and things, often influenced by the mundanities of real life.

Though she hadn’t graduated yet, she already has a signature style, and her whimsical characters are drawn with unique characteristics that make them pop out in the sea of Instagram art.

“I love drawing characters,” she told It’s Nice That. “I’d say that’s the main element of my practice and everything else follows on from or fits around that.” Her characters are based on observations in her day-to-day life. “I’ve always been a people watcher,” she said. “I’m inspired by people and things, and people doing things.”

When it comes to her unique style, she explains: “I spent such a long time, even up until quite recently, overworking my illustrations and I realised that it wasn’t necessary to do that. Spending all that extra time didn’t add anything to the image, it just detracted from it. So my characters are often quite simple.”