Mattel Story

Mattel was born in 1945 as a picture frame company. Elliott and Ruth Handler, along with Harold “Matt” Matson, created this company out of a garage. While picture frames were their first product, Elliott Handler developed a side business selling dollhouse furniture out of their scraps, which lead to the toy company that they are today.

The introduction of Barbie in 1959 was one of their greatest successes. It is still successful even today and changed the world of dolls forever. The 1960’s continued their success with the introduction of Ken, See N’ Say talking toys, and Hot Wheels. In the 70’s the advent of electronic games were a big hit.

Toys continued to be added to the company and its subsidiaries in decades beyond to solidify their position as one of the top toys manufacturers in the world. Their toys, games, dolls, cars, and action figures have something to offer every child in your life, no matter what their age or interests.

Whether you are looking for toys for a girl or a boy, you will find it with the Mattel Company. They have all of the big names that the toy market is known for, including Barbie, Hot Wheels, Cabbage Patch Kids, and Tickle Me Elmo, to ensure that you are able to find just the perfect toy.