Each town type comes with some themes, like tradition or poverty or something like that. Starting out from the town center, you can add themes, locations, events, and bloodlines. From those, you can add further locations, bloodlines, and events.

I attached some locations, too, like the Mill, and Main Street, and from resentment, the Church.

Then I added the bloodlines, which are the families in the town, like the Blakes (tied to the Church), the Coopers (tied to Poverty), Tuckers (tied to Main St.), Westins (tied to the Mill), and the Lewis family (tied to wealth). These don't all have to connect, but I did it for fun.

Now there's a whole town! It doesn't represent locations, but you can see how different things might fit together and where trouble might start.