Waterloo Container to fund holiday campaign promoting New York wine

The holiday advertising campaign to promote restaurants on the Top Ten NY Wine Spots list will air in December. Restaurants can submit their wine lists for ranking to Michael Warren Thomas by Nov. 22.

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By Julie Sherwood

MPNnow

By Julie Sherwood

Posted Nov. 14, 2013 at 2:48 PM

By Julie Sherwood
Posted Nov. 14, 2013 at 2:48 PM

Seneca Falls-based Waterloo Container, a major bottle supplier to wineries across the U.S. and Canada, will fund a holiday campaign to promote Rochester-area restaurants that are on the Top Ten NY Wine Spots list.

The list was created through New York Wine Spotting, a Buy Local movement encouraging restaurants to add more local wines to their menus.

The holiday advertising campaign to promote restaurants on the Top Ten NY Wine Spots list will air in December. Restaurants can submit their wine lists for ranking to Michael Warren Thomas at michael@savorlife.com and must do so by Nov. 22 in order to be considered for the TV campaign.

A media release promoting New York Wine Spotting cited recent events that have boosted the New York wine industry through the wine spotting project. On November 3, a wine tour brought 15 restaurant managers and staff to Keuka, Canandaigua and Seneca lakes. The tour was hosted by radio host and noted local wine advocate Michael Warren Thomas and included tastings and a behind-the-scenes look at six wineries. Then, on Nov. 4, an educational meet and greet was held at The Revelry on University Avenue in Rochester with 30 management and staff representing 17 Rochester restaurants. The same six wineries poured their best food-friendly wines with winemakers and winery owners on hand to answer questions and help form relationships with restaurant staff.