Chocolate lovers blast ‘plain dumb’ cost-saving move to widen spaces between bar’s triangular chunksThe makers of Toblerone have widened the gaps between the chocolate bar’s distinctive triangular chunks in an effort to avoid putting its prices up, in a move fans have described as “stupid”, “ridiculous” and “just plain dumb”.A statement on the brand’s Facebook page said that higher costs for ingredients had meant it had decided to cut the weight of two bars from Toblerone’s UK range. It has reduced 400g bars to 360g and 170g bars to 150g in order to maintain retail prices. Continue reading.

We carry these costs for as long as possible, but to ensure Toblerone remains … affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products.

A spokeswoman for Mondel?z International, the US food and drink corporation that owns the Toblerone brand, said the price rise was not related to Brexit. However, it comes after a number of companies sought to raise prices to offset the effect of a plunging pound since the vote to leave the EU.