Digital and Social Media Marketing Statistics – 4th Quarter 2017

Part of my weekly schedule is spent on the phone or meeting in person with a variety marketing professionals discussing marketing plans. I have to say, the majority of them -some of them already MGR clients- have also become good friends of mine over the years. However, it amazes me how conservative they are (old fashion if you will) when it comes to their marketing mindset when deciding what’s the best way to invest their marketing budgets.

For that reason, I’ve collected below a variety of actual data and statistics that tell the true story about the direction in which online marketing is moving today and into the next decade. I don’t think you need to be a genius to predict some of this trends, but I’ll let you -the reader- decide if your own marketing is moving in the right direction….

What the above means… if your agency is telling you that your banners are getting a 5%-6% CTR, I would seriously question those numbers and ask them for some type of proof. Don’t just take their reports as “proof of purchase.”

THE GROWTH OF ONLINE VIDEO CONSUMPTION

Digital video is booming. Globally, traffic from online videos will constitute over 80% of all consumer internet traffic by 2020 (Cisco),

YouTube, already established as the #2 Search Engine – has over a billion users, almost one-third of total internet users.

45% of people watch more than an hour of Facebook or YouTube videos a week. More than 500 million hours of videosare watched on YouTube each day. More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.

76% of Facebook users visited the site daily during 2016, with over 1.6 billion daily visitors, compared to 70% of daily usage in 2015. Almost 80% of time spent on social media platforms happens on mobile.

Snapchat monthly active users were around 350 Million as of October 2017. Daily active users around 185 million.

Number of daily video views: Around 14 Billion (with a B!). Which explains the average time spent per user each day on Snapchat: About 28 minutes

Advertisers take note. Amount of time users interact with Snap Ads: Over 30 seconds on average.

CONCLUSION

How’s your marketing plan compared to the above data? Are you still worried about meeting that deadline for the print ad that will be placed on page 27 of some magazine that will be found at a dentist office, coffee shop or airport lounge? Think mobile, think video, think voice, think fresh content, and distribute it through the media channels that people are watching today. Otherwise, it’s just a waste of time and money.

Thank you for reading. Until next time, this is Manuel Gil del Real (MGR).

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