Lego builds new giant brick house in its hometown

Danish toymaker Lego said on Thursday it will offer its fans the ultimate Lego experience by opening a new play house in its hometown.

The Lego House is due to open in Billund, Denmark in September near the company's headquarters, designed as 21 giant Lego bricks stacked on top of each other. The 12,000-square meter building is designed by renowned Danish architect Bjarke Ingels. It will include three restaurants, a Lego store, four different play areas and a gallery showing the history of Lego as well as creations made by fans.

See mesmerizing photos of Lego manufacturing in Czech Republic:

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Lego manufacturing in Czech Republic

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Lego manufacturing in Czech Republic

An employee inspects the upper-body parts of Lego toy figurines from the 'Lego City' collection under a magnifier at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

Head parts of Lego toy figurines from the 'Lego City' collection sit in a storage box at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

Cat figurines from the 'Lego Friends' collection move along the production line at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

A scoop is placed in container filled with stormtrooper figurine helmets from the Lego Star Wars collection, at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

An employee inspects decorations on cat figurines from the 'Lego Friends' collection as they move along the production line at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

Employees inspect and sort stormtrooper figurine helmets from the Lego Star Wars collection, at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

Green toy bricks move along the count machine on the pre-packing line at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

An employee inspects a stormtrooper figurine helmet from the Lego Star Wars collection, under a magnifier at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

Red toy bricks move along the count machine on the pre-packing line at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

Employees sort plastic on the production line at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

A box containing toys from the 'Lego Creator' collection moves along the packing line at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

An employee wears a branded gilet as she stacks finished 'Lego Creator' boxes at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

An employee stacks finished 'Lego Creator' boxes at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

Wall clocks made of Lego bricks showing various world times hang in the reception area at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

An employee inspects molded head parts for toy figurines under a magnifier at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

Yellow toy bricks sit in a container at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

A box from the 'Lego City' collection moves along the packing line at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

A mock train station made of Lego bricks stands in front of the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

Lego toy bricks sit in a glass bowl in the reception area at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

A mock train station made of Lego bricks stands in front of the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

Cows made of Lego bricks stand in front of the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

A logo sits on the side of the building at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

Upper-body parts of Lego figurines from the 'Lego City' collection move along the production line at the Lego A/S Factory in Kladno, Czech Republic, on Monday, Nov. 16, 2015. Lego A/S, Europe's biggest toymaker, said it will expand three of its factories to meet increased demand for its colorful building bricks. Photographer: Martin Divisek/Bloomberg via Getty Images

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Lego is vying with Barbie doll maker Mattel to become the world's biggest toy maker. It has embraced the digital age by teaming up with movie franchises like Star Wars in deals that span Lego sets, video games, and smartphone applications.

The company aims use the digital push to bring children back to its core product: the Lego brick, first produced in its current form in 1958. The Lego group was founded in 1932 by Ole Kirk Kristiansen; his grandchild Kjeld Kirk Kristiansen is now the family's main representative.