Harley-Davidson unveils plans for electric motorcycle

Publish Date:

Jun 19, 2014

MILWAUKEE, Wis. -- Harley-Davidson's plugging in. The Motor Co. announced Project LiveWire today, the first electric motorcycle made by the company.

The motorcycle is not currently for sale, and Harley has no plans or timetable to bring it to market. Rather, it will be taken on a tour for riders to sample and offer feedback and for H-D to gauge market potential.

The tour is scheduled to start June 24 at Harley-Davidson of New York. The full schedule, which will include 30 cities this year, will be announced in the next week, the company said.

The company will also offer Jumpstart, a simulated riding experience.

"Getting customer input on the bike is the main reason for introducting project livewire now. We know that electric vehicle technology is rapidly evolving, so we're excited to learn what matters most to our customers," said President and CEO Matt Levatich.

A 2014 U.S. tour kicking off with a journey down Route 66 will visit more than 30 Harley-Davidson dealerships now through the end of the year. In 2015, the Project LiveWire Experience will continue in the U.S. and expand into Canada and Europe. Longer term plans for retail availability of Project LiveWire will be influenced by feedback from riders along the Project Livewire Experience tour.