Our Team

Frame of Mind Films draws on a vast global pool of experienced and talented film and media professionals. Their varied skills and expertise, time and energy ensure we succeed in creating innovative media that fosters individual and social awareness and transformation. Like all independent production companies, our teams are made up of independent contractors who come together in a variety of ways depending on the needs of any given project.

Meet our core team:

Rosemary Rawcliffe, Exec. Director/Senior Producer/Director

Founder of Frame of Mind Films, Rosemary Rawcliffe is an EMMY® award winning consultant and executive producer, producer, and director with more than 30 years of international experience in television, advertising, film, video, and theatrical production. A social entrepreneur, Rosemary is equally capable of managing both the creative and business aspects of a media production company. Her strengths lie in her ability to successfully manage people, coordinate multiple projects, synthesize ideas into integrated concepts, and deliver the final production on time and on budget. As a humanitarian, she has a lifelong commitment to creating films that emphasize human rights and tell stories from the female perspective. When Rosemary moved to the United States from her native England, she founded Frame of Mind Films to continue her work in America and her passion for producing stories that bear witness to spirit, hope, and courage.

Holly Hine began working for Frame of Mind Films in January 2009 as Rosemary's Executive Assistant and Post Production Assistant. She began studies in Fine Arts and in 2006 graduated from SF Academy of Art University with a BA degree in film editing. Holly has worked in promotions for Filter Magazine, has interned with San Francisco Cinematheque, and after graduating from AAU, Holly moved to Los Angeles where she worked at Aspect Ratio, a Hollywood trailer house in their post production department. Holly returned to the Bay Area for two years to work with EMMY® winning Frame of Mind Films on the Women of Tibetdocumentary film series. She continues to work with the team remotely from various locations.

John Schimmel is in the middle of an extraordinarily diverse career as a writer/producer. He's been the President of Michael Douglas’ Furthur Films and of Ascendant Pictures, an executive at Douglas-Reuther Productions, Belair Entertainment, and Warner Bros, co-penned the Tony-nominated musical "Pump Boys And Dinettes," published fiction and nonfiction, including his first book, Screenwriting Behind Enemy Lines: Lessons from Inside the Studio Gates. He currently works as head of linear content and as performance capture producer for Cloud Imperium Games which is in the Guinness Book of World Records as the largest crowd funding effort in history. John is also part of the core screenwriting faculty at the University of California at Riverside's Low Residency MFA Program in Creative Writing and Writing for the Performing Arts. He has had the joy of working as a writer and production consultant for Frame of Mind Films since October of 2013.

Peter McCandless is a Bay Area cinematographer with a long and varied list of film and video credits for broadcast television and theatrical release. The recipient of two National Endowment of the Arts Awards, his films have been presented at major international film festivals including Sundance where his work Pool of Thanatos drew much favorable attention. Peter has been the cinematographer on the EMMY® award winning Women of Tibet series. Peter was also the cinematographer on the EMMY® award-winning documentary film Of Civil Rights and Wrongs: The Fred Korematsu Story and the controversial The Bridge, a 2006 documentary film that tells the stories of individuals who committed suicide at the Golden Gate Bridge in 2004. Peter’s current work includes Call of Life, the first feature-length documentary film to fully investigate the growing threat to Earth’s life-support systems from the loss of biodiversity.

Andrei studied Multimedia Design. He started his career working in a web design agency, followed by an editor position at a Romanian news television network. After his graduation short film won several awards and screenings into festivals, Andrei began a career as a freelance music promo director. In 2010 he moved to Edinburgh for a MA course in film directing and at the moment works at a Scottish production and post production studio as designer and director while still getting involved in illustration and graphic design projects as a freelancer.

Ethan Jones is a Frame of Mind Films web consultant. After graduating from U.C. Berkeley with a degree in Engineering, Ethan founded Mortimer Smythe Designs, an Oakland based web design and development group.

Kath is the Founder & Principal of Madera Group a San Francisco based communications, fundraising, video production and social media consulting agency. She has 25 years experience managing and advising nonprofits, philanthropists and donors, opinion leaders, political campaigns, films and artists. Madera Group has raised millions of dollars for progressive candidates, non-profits, social justice projects and film. She has produced award wining documentaries and hundreds of high-level special events. Her partial client list includes: the Clinton Foundation, Foundation Fighting Blindness, Diabetes Hands Foundation, Global Security Institute and Animal Legal Defense Fund.

Dave Cerf is a filmmaker, musician, sound artist, and software designer. His earliest memory is when his parents replaced his crib with a mainframe computer. After graduating California Institute of the Arts, he moved to the Bay Area and began collaborating with other musicians, filmmakers, and media artists. Dave is currently a user interface designer, and is rapidly becoming the only person he knows without a cell phone.

An award-winning documentary writer and producer, Catherine's had the joy of creatively collaborating with talented media teams around the planet to craft, produce, and deliver award-winning programs for television, theatrical, and online release. Specializing in bringing complex ideas about science, history, culture and the environment into narrative form, Catherine’s work has garnered two EMMY's, including the Frame of Mind Films series TheWomen of Tibet (PBS); and for Journey of the Universe (PBS). She co-produced Documenting the Face of America (PBS) which received a national EMMY nomination for outstanding historical programming, and produced the critically acclaimed investigative feature-length documentary The Future of Food, which screened in film festivals worldwide. In addition to having the pleasure of working with Rosemary and her team since 2007, Catherine's travelled on various assignments for an international NGO to Bosnia, Sudan, South Africa, Kenya, and Lesotho to visually chronicle the heroic work of women, political leaders, and civic activists re-building their communities in the wake of war, discrimination, and disease.

Laurel Ladevich is an independent filmmaker and editor whose career spans over thirty years working in feature films, television and documentaries. She wrote, directed and produced the documentary film, Fly Girls, a participating film in the Emmy Award for Best Primetime Series for the American Experience/PBS. And, she Co-produced the Academy Award nominated Imax film, Special Effects. Ms. Ladevich has had the opportunity to work closely with the most successful filmmakers of her generation - George Lucas, Steven Spielberg, Ron Howard and Robert Redford. Her editing credits include independent features, theatrical and broadcast documentaries, and television movies and pilots. She most recently worked at Pixar Animation Studios, producing all bonus content for DVD and all custom animation for feature film promotion. In addition, she produced the short theatrical film, Party Central and Pixar in Concert. Ms. Ladevich holds both a B.A. and an M.A. in English Literature from the University of Illinois in Champaign-Urbana. She resides in Northern CA.

Elizabeth Strong is a filmmaker and photographer based in the Bay Area. Her passion for art, travel and culture has taken her all over the world including South America, Europe, Africa and multiple locations in the States. She strives to explore relationships, human nature, and the world around her through her craft. Elizabeth is excited to be a part of Frame of Mind Films and its mission to challenge our global consciousness.