Category: Social Media

Is it just us or was 2016 the year when online video went completely bonkers? One billion hours of YouTube video watched every day made YouTube the second largest search engine on the planet. Mark Zuckerberg and Facebook went “all in” on video and the most popular mobile apps were all about creating and sharing […]

Instagram is the fastest growing social platform; one which attracts more and more brands annually. In fact, 60% of Instagram users learn about products and services while scrolling through their feed. If you’re interested in maximizing your Instagram marketing, look out for these trends in 2017. Mobile photos The quality of smartphone photography is growing, and people don’t […]

Facebook recently rolled out a few changes. Keep up to date on the latest Facebook news and learn about 3 ways Facebook is upgrading its social power. Start thinking about how these changes could enhance your social media marketing efforts in the future—or today. A Free Education in Social Media Marketing Facebook just released new free resources for […]

Competition analysis – How to do it effectively Taking a sneak peek at competitors requires a little undercover work from the safety of your desk, and we are not talking about corporate espionage or anything. As fellow digital natives, I feel it’d be great idea to share my favorite competitive marketing analysis tools. We love marketing […]

Brand Awareness on Social Media for your Business With the steady rise of the internet and mobile users, social media has become ubiquitous across the globe. As a business, social media is an important channel to reach large audiences and develop awareness, recognition, and sentiment for your brand. According to data from global web index, […]

5 Facebook Changes Businesses Should Know About Facebook is constantly making changes and improvements that impact the way businesses and their followers use the site, but sometimes these changes fly under the radar. Here are five Facebook changes you should know about as a business owner: 1. Facebook Pin to Top Feature The drop-down box […]

The Stats of Facebook advertising globally The good news is that Facebook dominates social media growth in Kenya. The bad news? Most businesses are not leveraging on this great resource to up their sales.Click this link to see how businesses are leveraging on Facebook ads. Facebook ads success stories from real businesses with real results. Digital-advertising […]

Now that you have your Facebook business page up and running we need to create your first Facebook campaign in 3 easy goals. People take different approaches to advertising, so you can use these tools to create your ads: Ads Manager Power Editor Facebook Pages Ads Manager App So today we will only focus on […]

Do you have a business in Kenya? do you want to showcase your product to the millions of potential Kenyan consumers?If you don’t already have a fan page, you must create one. This is because if you want to sponsor Facebook ads they can only be attached to a business page. So here is […]

The statistics of social media Social media is here to stay. If you’re currently not using it to its fullest potential, you’re doing yourself a disservice. In 2017 social media has become the crucial part in communications strategies. Social media delivers measurable results in sales, leads, and branding. It also enables you reach a large […]