CollegeHumor Is Working With Will Arnett, Jason Bateman On 'DumbDumb' Content

Actors Jason Bateman and Will Arnett are starting their own production company under Electus, Ben Silverman's studio at IAC.

It's called DumbDumb, and they will be working with CollegeHumor, another IAC-owned site, to create content for the Web, mobile phones, and maybe even TV.

The actor team will come up with scripts and ideas for commercials and other original content, while leaning on CollegeHumor's digital production and development knowhow.

Electus announced that they would use Yahoo as their distribution platform this morning at CES, along with DumbDumb's launch.

Drew Buckley, Electus' chief operating officer, got on the phone with us from Las Vegas.

He said Electus gave Bateman and Arnett money to start creating content as soon as possible. He declined to tell us how much.

"We like to go with the best content creators that we work with," he said. "We want to put you in business so you can create ideas and content, initially in the digital platform, but then so it can live on."

Electus is wooing many other actors to bring them under their wing, according to Buckley.

Bateman and Silverman have known each other since high school.

"I was really interested in doing some commericals for mainstream, high-level companies in a lo-fi, lo-tech way online," Bateman told Variety. "Ben educated us on the branded landscape and digital distribution. It's been an education," he said.

Bateman and Silverman, who have known each other since high school, then recruited Arnett to join the project.

The studio's next challenge will to bring in advertisers to get involved in the content creation process. More distribution deals and content creation partnerships are coming, too.

In the meantime, we're waiting around for that dang "Arrested Development" movie to get made.