Skyrocket Your Email Subscribers

Let’s take a quiz. Which company do you think you’re more likely to do business with—one that throws up a lot of expensive billboards to remind you it exists, or one you’re connected to directly, whose exclusive offers you receive in your personal inbox?

You guessed it. Although traditional billboards (and “digital billboards” like Google ads, Facebook boosts, etc.) are a lot more expensive, we know that direct-email marketing is vastly more effective—and a lot cheaper.

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Skyrocket Your Email Subscribers

Kicking Ass with the Canon 5D Mark IV in Lightroom CC

Whether you are a photo enthusiast or a professional photographer, you are continually being sold on the fact that you need new gear and features.

Yes, it’s that time of year when camera vendors are shoveling out their new and improved, latest and greatest updates to their flagship camera bodies. There is nothing simple about the update to the Canon 5D series. Welcome the fourth model, the 5D Mark IV, to the industry.

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Kicking Ass with the Canon 5D Mark IV in Lightroom CC

3 Ways to Find Client Leads for Free

Generating new leads is the only way to stay in business in any industry. Photography isn’t any different. Think about it this way: What’s the probability a wedding client will hire you again for their next wedding? All jokes aside, the reality is that chances are slim.

Let’s up the ante. Say that you don’t have any current clients. How do you find your first client? Second? Third? They don’t just magically appear and start emailing you. They need to know that you exist.

Destination weddings can be confusing and mysterious for photographers. When I started photographing weddings, I thought it would be amazing to travel the world to document our clients’ incredible wedding day.

It’s fairly easy to connect your camera to your computer via USB and start tethering to Lightroom. You can even use your camera’s native software if Lightroom isn’t your thing. With tethering, there are a lot of...

Let’s take a quiz. Which company do you think you’re more likely to do business with—one that throws up a lot of expensive billboards to remind you it exists, or one you’re connected to directly, whose exclusive...

If you want to start making the cash register ring, in-person sales is the way to get that started (if you’re not already doing it). For those of you who are doing in-person sales, how do you...

Shutter Magazine

Looking for world-class free online photography training by the best photographers in the business?

Quality online photography training and education is priceless in today’s competitive landscape. Shutter Magazine was created by photographers for photographers in order to help raise the bar of professional photography industry. This free online photography training and education resource is sure to help all professional and amateur photographers with how-to tips, including all facets of being a photographer regardless of whether you are a professional or amateur.

Photography training and education courses don’t have to cost an arm and a leg. Shutter Magazine is geared towards giving you the photography training and education you need in all aspects of your business. Best of all, its free!