For some, crafting is an occasional project or casual hobby; for others,
it’s a way of life. To serve those constant creators, the nation’s
75-year-old craft retailer has introduced JOANN+,
a program for all who think big, and create more. The launch marks a new
opportunity for businesses, organizations and crafty entrepreneurs.

“Our customers have been making to sell, donate and give at scale since
the first JOANN store opened in 1943,” said Steve Miller, SVP of
Marketing and eCommerce at JOANN. “This year, we’ve launched JOANN+ to
better serve their unique needs by offering bulk ordering and shipping
options, dedicated customer service and sales teams, rebates and
financing plans, industry-leading pricing, and more. We’re confident
JOANN+ will help organizations, businesses and individual sellers to
keep creativity flowing smoothly and even more affordably.”

For businesses like Slick
Woody’s Cornhole Co., JOANN+ means easy access to trusted quality at
higher volumes. To make enough beanbags to accompany its custom game
boards, this rapidly growing company needs a large and constant supply
of duck cloth, adding up to thousands of yards each year.

“We produced and sold more than 100,000 beanbags in 2017, and JOANN is
by far the most reliable source for the many cloth colors we need,” said
Ron Reolfi, CFO of Slick Woody’s. ”The JOANN+ program shows this is a
retailer that’s committed to finding new ways to satisfy customers like
us, who need a dependable, convenient source of craft materials to run
our business. For us, JOANN+ is a win-win.”

Organizations – particularly non-profits – will also benefit from the
program. Project
Linus, a national 501c3, has “blanketeers” across the U.S. who
create, collect and donate handmade items to children who are seriously
ill or in need. The introduction of JOANN+ means that every dollar used
to sew, crochet, knit or tie these blankets, quilts and afghans goes
even farther.

“Our coordinators are raving about the great prices and time saved by
having orders delivered right to them,” said Patty Gregory, National
President of Project Linus. “JOANN+ will stretch how we can use our
donation money, and enable us to purchase two or three times the amount
of supplies. We will be able to make many more blankets for children in
need of a hug; this changes everything for us.”

And for creative entrepreneurs like Kaedra Herink of Enchanted
Sea Studio, the wide variety of products means she can craft and
sell easily and efficiently. “JOANN is a one-stop-shop for me. I can
shop for wire, beading, dye, fabric, trimmings, decorations, tools, and
more – all in the same place. All in all, JOANN+ offers convenience that
helps my efficiency. I can then create things faster or more
economically, and pass those savings on to my customers.”

In addition to upfront cost-savings, JOANN+ members can earn a 5 percent
rebate each quarter. The program is also designed to serve large
businesses with unique needs, allowing customers to custom create items
through a dedicated sales and product development team.

“This program is all about making sure people who love to make things
are able to create in the easiest, most efficient and cost-effective way
possible,” Miller said. “We’ve heard the needs of our customers who are
constantly creating, and we’ll continue to look for ways to serve them
better.”

Along with the JOANN+ program, the craft retailer has also recently
launched partnerships with organizations including Girl Scouts of the
USA, National 4-H Council and others. To learn more about JOANN+, visit www.joann.com/plus.
For a full list of programs and offerings, visit joann.com.

About JOANN

For 75 years, JOANN has inspired creativity in the hearts, hands, and
minds of its customers. From a single storefront in Cleveland, Ohio, the
nation’s leading fabric and craft retailer has grown to include more
than 865 stores across 49 states and an industry-leading e-commerce
business. With the goal of helping every customer find their creative Happy
Place, JOANN serves as a convenient single stop for all of the
supplies, guidance, and inspiration needed to achieve any project or
passion. For store locations, project ideas, and a full product
offering, visit joann.com.

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