Monday, January 17, 2011

Is Mobile Affecting When We Read? « Read It Later Blog

An interesting snapshot and set of hypotheses

Look what happens if we rerun the number of articles read on a computer but only for users who own an iPad:

Aside from a quick lunch hour at their desk, iPad owners are no longer doing the majority of their reading on their computers. They are saving it for their personal prime time, when they can relax comfortably, iPad in hand and burn through the content they found during the day.