This helmet has compartments for your various electronic devices including mobile phone, camera, flat thing, etc. Placing these inside would not be safer in and of itself, but in the event of an accident the wearers will reflexively try to prevent damage to those items, and by extension their own precious
goo.

Baked in nearly every form of modern motorsport.
Also, I'm seeing fancy Bluetooth-mp3-streaming video-
telemetry helmets up at the ski resort, mostly worn by
folks from away who think that spending money can make
you better at skiing/snowboarding.

I think you're all missing the concept here. The idea is not
for a helmet-cam or any other sort of helmet that
*integrates* your devices. The helmet simply stores your
devices, on the theory that, given the choice between
protecting one's precious electronic gadgets from being
smashed and preventing one's brains from being scrambled,
most people will attempt to save the gizmos. By moving
them to the helmet, as a nice side effect the wearer also
ends up (inadvertently) protecting his cranium.