Creative

Hovis 'Stuck'

Hovis want kids to get outside; to have adventures and enjoy a healthy, physical life, rather than be sat around indoors all day.

Behind every great outdoors adventure there's a squashed sandwich, wrapped in tin foil and stuffed into a backpack.

In this exciting spot we see three kids doing everything they can to escape the clutches of a house, who will stop at nothing to keep them inside. Will they make it out? Will the house have its way and keep them trapped in its clutches?