Welcome Remarks

Keynote Address by CLIA

Speaker: Michael Thamm, Chairman, CLIA Europe

11:00
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12:00

Conference A - Room Chicago - Seatrade Europe 2019 Conference

State of the European Cruise Industry

Kicking off Seatrade Europe 2019, this panel gathers senior industry leaders to address the issue of balancing growth with sustainability, with focus on how quick the industry can adapt and how all stakeholders can work as a community to deliver positive messaging, and what is the true meaning of being “responsible” in an expanding market. The session will also discuss source markets, the orderbook, new ships, port infrastructure and environmental challenges.

Lunch

Overcrowding has evolved to be one of the major challenges the cruise industry is facing these days. But how do you optimize cruise passenger flows in a way that destinations, locals, cruise lines and passengers themselves benefit out of it?

Developed out of a joint venture, SeaConsult and TRIAD offer an innovative two-step approach to solving the problem of overcrowding in destinations while at the same time improving the travel experience of cruise passengers.

The inspiring, green, innovative WelcomeGate creates an immersive welcome situation for cruise passengers on their way from aboard the cruise ship into the destination with the ultimate aim of increasing travel experience and awareness for the destination.

With the Azoul Travel App, based on a context aware location platform, tourists receive instant real time guiding through the destination, individually provided on their own mobile devices. The session will show how the complexity of a destination can be managed by combining real-time databases in a customer-friendly way. Want to find out more about these unique solutions? Join this session.

Greener Cruising, sponsored by gmec

14:00 - 14:20: European Cruise Environmental Regulatory Update

This session invites industry expert, Ukko Metsola, to outline the environmental regulatory update in Europe and provide an overview on the implementation of specific requirements for both ports and ships.

14:20 - 15:20: How Ships and Ports Adapt for a Greener Future

Focusing on ports and ships’ commitments to achieve environmental sustainability and the dynamics among each stakeholder, this session features practical case-studies on how the industry strives to be responsible followed by discussion on challenges that need to be addressed and how we can go above and beyond the regulations.

Coffee Break

River Cruising in Europe: How to Cope with Safety and Sustainability Challenges

This session investigates what is trending in the European river cruising scene, and addresses the safety and sustainability concerns within this growing sector.

Topics which will be discussed during the session include:

• What are the current state and perspectives of the European river cruise industry?
• What is the current rivership shipbuilding and design trends and how can we make it more attractive for young demographics and families?
• What can be done to reduce the environmental footprint of rivership operations?
• How to optimise passenger handling at hotspot destinations?
• Updates to the safety regulations
• Challenges resulting from increased traffic on certain river sections and how to deal with them
• Crewing - how to source sufficient and motivated people on board and offshore?
• Development of the industry's European and overseas source markets
• New rivers and destinations - how can the industry grow off the beaten tracks?

Morning Coffee & Tea

09:30
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10:30

Conference A - Room Chicago - Seatrade Europe 2019 Conference

Small is Beautiful - Does Size Matter? Catering for Smaller Ships in Ports and Destinations

This session dives into the subject of welcoming smaller ships, looking into how both large and small ports and destinations manage the small ship experience. In addition, this session will cover the latest trends in expedition, luxury and other niche products.

Moderator:
Liz Gammon, Marketing Consultant & Industry Influencer

9:30 - 9:40: Case-Studies: How to Manage Small Ships Experience at Ports?

How to Design to Comply

One of the top challenges for marine interior designers is to stay compliant while delivering aesthetically pleasing design. Join the session to learn from designers' top tricks with examples on how beautiful design goes hand in hand with regulations and how to avoid common pitfalls.

Each roundtable will be moderated by a senior cruise line executive who will lead and encourage discussion on the challenges faced by ports, cruise lines and cities, and how effective dialogue among stakeholders can result in successful outcomes.

Lunch

Lunch & Opportunity to Visit the Exhibitors

13:00
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14:00

Showcase Deck - Seatrade Europe 2019 Conference

CLIA Executive Partner Program Briefing

If you are not already one of the 375+ member companies of the CLIA Executive Partner Program, we invite you to learn more about this exclusive, global platform that provides suppliers access to key cruise line decision makers and industry peers, with the aim to support them to grow their business, gain insight and expand their influence within the cruise industry.

Speaker:
Bo Larsen, SVP Strategic Partnerships, CLIA

14:00
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15:00

Conference A - Room Chicago - Seatrade Europe 2019 Conference

Sustainability with a Twist – How to Future-Proof the Cruise Sector from a Recruitment, Talent Pipeline and Business Leadership Perspective

Whether for onboard crew members or shoreside staff, the need for sourcing and developing leaders in each respective sector within the cruise industry is constant. Following the industry’s continuous growth, it is essential that businesses take real-time and ongoing leadership development as a critical priority. But is your organisation ready to welcome onboard its future leaders? Is it articulating and rewarding the right behaviours? Is it measuring the right outcomes, and does it know where skilled and compatible talent comes from? Join this session to learn how to align your people practices with the organisational goals and broader business strategy.

Coffee Break

Coffee Break & Opportunity to Visit the Exhibitors

15:15
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16:15

Showcase Deck - Seatrade Europe 2019 Conference

The Future of Expedition Cruising in Europe

The expedition cruising sector is booming following a vigorous global demand in the market. Currently there are 34 expedition ships on order, which accounts for almost one third of the orderbook. This session will provide insight into what energises the market, what challenges the sector is facing and where the growth opportunities are in the future.

Morning Coffee & Tea

10:00
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11:00

Conference A - Room Chicago - Seatrade Europe 2019 Conference

Top Tips to Create ‘Experiential Shorex’

Research shows modern cruisers are attracted to trips that are experiential – whether that is traveling in small intimate groups or using immersive tools to explore the destination fully. Our experts in the session will share what principles they stick with when creating the hard-to-resist shorex as they dive into the topics:

• Shorex marketing - How to make your shorex stand out from the crowd and keep ahead of the competition
• Sustainability - How to translate sustainability into a land-based programme?
• Improving shorex experiences through digitisation and technology
• The strategy behind product development - covering research platforms, timeframes and the decision-making process behind launching new products based on brand objectives
• Tour guides and local resources - How to tackle the challenges of tour guide shortages? How do you adjust to the volume limitations on marquee attractions?
• Authenticity of experiences vs larger ships - the value of creating authentic experiences ?

Lightning Pitch: What’s New at My Port/Destination

This session allows participating ports and destinations to showcase their best features in front of a panel of judges, and benchmark their products and services with their peers. Each of the participants will prepare a 90 second pitch using one PPT slide to demonstrate why they are cruise-ready and highlight any new features or updates at their port or destination.