Leica has released Sofort, its first instant camera. Using its 60mm lens, optical viewfinder and fancy design, the compact camera lets you instantly shows every wonderful moments on the road.

Leica Sofort is an easy-to-use and eye-catching instant camera that measures 4.9 x 3.7 x 2.3 inches and weighs 10.75 oz. As we can see from the images, the camera shows off an ultra compact and fashionable appearance, and a choice of three contemporary colors including orange, mint and white allows it to draw attention of different fashion-conscious photographers. Of course, the iconic red dot is arranged on the most conspicuous place, boasting its noble origin.

The Sofort instant camera comes equipped with an Automatik-Hektor 60mm f/12.7 lens equivalent to 34mm in full-frame terms with a three-zone manual focus system and a mechanical shutter with speeds of 1/8 to 1/400 second, so you can use the instant camera to quickly focus subjects and take high-quality photos, and its 0.37x optical viewfinder features target spot and macro parallax compensation for accurately composing your photos.

Furthermore, the instant camera also features multiple shooting modes including self-portrait, bulb, macro, self-timer, automatic, people & part, action & sport and double exposure in order to bring your photography more fun and help you capture awesome photos. Moreover, the Sofort accepts instax mini format film packs, and its rechargeable battery lets you take about 100 pictures on a single charge.

Leica Sofort instant camera is priced at $299 USD. If you’re interested, jump to Leica or B&H for its more details.