About

This in-camera VFX project reveals the BMW i8 with imagery created by cinematographer and VFX technical director Christopher Webb. Chris and his… Read More

This in-camera VFX project reveals the BMW i8 with imagery created by cinematographer and VFX technical director Christopher Webb. Chris and his team built optical mechanics, specialty camera motion rigs, and animated lighting units to evoke the power and momentum of the i8, while the vehicle itself remained stationary. All VFX were created in-camera at CW Films studio. Read Less

Published:

BMW "i8 Illumination" Mood Film

BMW of North America collaborated with Cinematographer/VFX Technical Director Christopher Webb to capture the essence of the BMW i8 in the mood film "i8 Illumination". The project was realized entirely with in-camera visual effects, without any computer-generated imagery.

At his studio in Brooklyn, Chris and his team developed optical mechanics, specialty camera motion rigs, and animated lighting units to evoke the power and momentum of the i8 while it remained completely stationary.

The finished work has been featured on BMW USA's online channels, social media, dealership kiosks, and as large-format print art. The film was also presented at the Los Angeles Auto Show and as part of the "How It's Made: Dream Car Special" on Discovery Science Channel.

This project demonstrates Chris’s commitment to developing new methods and bold visuals, showcasing his team’s capabilities to support creative VFX projects.

Comments

Basic Description

This in-camera VFX project reveals the BMW i8 with imagery created by cinematographer and VFX technical director Christopher Webb. Chris and his team built optical mechanics, specialty camera motion rigs, and animated lighting units to evoke the power and momentum of the i8, while the vehicle itself remained stationary. All VFX were created in-camera at CW Films studio.