Add a form to create a lead generation page

If you are creating a lead generation landing page, start by adding a Form element.

Either add a new Section > Filter Sections By Type > Forms then choose a predefined section that can be edited to fit your desire.

Or start from scratch by adding a new Element > Form.

On the right side menu, start by naming your form. Note that the form created with the landing page builder will not appear on the API & forms page of your SendinBlue account.

For each form, a corresponding contact list will be created in the Campaigns platform on the Lists page (it is autosaved when you type the name of your form). All lists created by your landing pages can be found in the Landing Pages folder that is automatically created for you. That list will have the same name as the initial name of your form.

Next, for the data you wish to collect, you will add the different fields to your lead generation form.

Click on ADD A CONTACT FIELD in order to display a dropdown list of all your contact attributes.

If the contact attribute does not exist yet, click on CREATE A NEW FIELD.

When you have several fields, simply click on = then drag a field to reorder it.

To edit the settings of a field, click on its name.

Label: label is the text displayed above your field. Click on the toggle to display (or not) the label. You can edit the text as you wish.

Hidden: click on the toggle to create a hidden field or one that is visible on the form.

Required: choose of the field is mandatory to submit the form of not.

Placeholder: type the text that is displayed in your field. By default, it is the same text as your label.

Help text: type the text that is displayed underneath your field. This can be useful for suggestions.

Default value: this is the value that will be synchronized in your SendinBlue contact list if your visitor does not fill the field.

URL Param: this is the value that will be automatically inserted into the form field. Your user may override, if they choose.

Redirect options

Configure the Action after the click on your button.

Page in the funnel --> Select Funnel page in the dropdown list

External URL -> Type the link of the page.

Design

Move the cursor to choose the width of your form.

The dropdown list allows you to choose the design of your fields: none, outlined, curved outline, underlined with background, underlined no background.

Good to know: Your form can also be displayed as a horizontal form.

If you choose a horizontal form, we recommend removing the labels of your fields.

Add a CTA button to create a promotional landing page

If you are creating a promotional landing page, start by adding a Button element.

Either add a new Section > Filter Sections By Type > Call to action then choose a predefined section that can be edited to fit your desire.

Or start from scratch by adding a new Element > Button.

Click on the button you want to change the text on and you will see the right hand menu appear. In the Text field, change the content.

Now, under Properties, change the Action drop down to choose where your call to action button takes the visitor to.

Link to a URL (Note: You can also highlight text and hyperlink it the same way.)

Under Opens in, specify if the link opens in the current window or a new tab.

Under URL (link), specify the link you want the button to go to.

Anchor to a section

Under Anchor to, select the section you want to take your visitor to when they click on the button.

Link to a page in this funnel

Under Funnel Page, select which page of your multi-pages landing page you want to take your visitor to when they click on the button.