Parallel Profits

Customer service: The interest of the commercial companies in their customers indicates the success of their various operations. The successful company, which always seeks to be in the ranks of the big winning companies, is always interested in the people that deal with them, so that many of these companies create a special section called Customer Service Its function is to serve the customer segment with the services of the company and its products and to listen to their opinions, suggestions and complaints and work to meet or solve them. Business companies differ in their way of customer service. For example, we always follow up with mobile phone companies sending instant messages that are focused on customer interest, listening to them and satisfying their desires.

Importance of customer service

The importance of customer service lies in many things, including:

+ Customer service allows companies and businesses to always listen to customers in order to achieve feedback, which enables companies to continuously inform customers of their outputs and products, and thus work to correct their course in production or in the way of providing service and product and restructuring to achieve full satisfaction of customers .

+ The customer is happy to receive a call from the customer service department of the company, for example, to provide a specific proposal or complaint, and the customer is more pleased if it is found that his proposal has been implemented on the ground, so customer service is a means of deepening And to strengthen customer loyalty and loyalty.

+ Customer service increases the profitability of companies and institutions. When the company achieves the satisfaction of its customers, they are more interested in benefiting from its products and services, and it is an opportunity to attract more customers when they hear or hear about its policy of customer service.

+ Customer service is a criterion for judging the success of companies; the company that succeeds in serving and attracting customers is the Parallel Profits company that is able to achieve success in its work.

Customer Service Benefits

Customer service enables companies to classify their business and their diversity to the satisfaction of the customer, and maximize the profits of companies. For example, telecom companies diversify their services by diversifying lines used by customers. This can only be done after studying the market and studying customer segments. To study a specific marketing policy based on diversification so that the customer segment who speak a lot of lines to serve their business, and also to the segment of customers who do not use the phone a lot of lines to achieve the goal without incurring financial burdens.