Kid's Flavor Trends - Part 2 of 2: Beverage

We know that kids can be some of the hardest consumers to read when it comes to food and flavor preference. We often get requests for top and trending flavors for different demographics, including children of different age ranges. So, in order to make it a little easier to find these trends we have put together a document for in-sight viewers and subscribers. We looked back on some of our previous work and put together some "easy-to-digest" flavor trends for kids 5-12 from around the world.

Last week, we took a look at kids flavor trends in sugar confectionery (VIEW HERE). This week we will be focusing on the beverage category.

In the link below you will find top and emerging flavors for kids 5-12 in the beverage segment from North America, Latin America and Europe. The sugar confectionery category, in this case, includes juice, juice drinks, flavored water, sports drinks and carbonated soft drinks. In the last 2 slides you will find word clouds that show the flavor commonalities globally between North America, Latin America and Europe. Within the word cloud, the bigger the flavor, the more it shows up across regions. There is one word cloud for top flavors and one for emerging flavors.