Shortly after posting an offensive and bitterly partisan update to its official Twitter account, MSNBC deleted and apologized for the comment. Nevertheless, the comment that cast conservatives as inherently racist was enough to spark a boycott from the Republican National Committee.

MSNBC posted the now-deleted tweet this week in reference to a new cereal commercial depicting a mixed-race couple.

RNC Chairman Reince Priebus was apparently not convinced. This was just the latest in a long line of anti-conservative sentiment expressed by the network and its motley crew of personalities.

Obviously taking that history into consideration, Priebus said he has prohibited his staff from conducting any business with MSNBC until network boss Phil Griffin “takes internal corrective action and personally apologizes – not just to the RNC but to all right-of-center Americans….”

Advertisement - story continues below

He called the partisan attack “offensive and unacceptable,” charging the network with an increased reliance on such divisive rhetoric.

“This is more than just a tweet or an offhand comment,” he explained. “This is part of a pattern of behavior that has gotten markedly worse, and until Phil Griffin personally apologizes and takes corrective action, we cannot be part of this network’s toxic programming.”

MSNBC, a perennial ratings loser, has shifted noticeably to the left in recent years. Hosts such as Chris Matthews and Al Sharpton regularly levy unwarranted claims of racism against those with whom they politically disagree.

It is unclear why Priebus made this particular transgression his line in the sand; however, the move apparently worked. Later the same day, Griffin personally apologized, assuring the network “dismissed the person responsible for the tweet.”

Advertisement - story continues below

Trending Stories

While the apology might be enough to appease the RNC, it will inevitably be just a matter of time before the network’s stable of bitter hosts and guests once again castigate all conservatives as hate-filled bigots.