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Which of the following decreases the costs to a business of using newspaper advertising

Combination rates

Delivered Circulation

the rate base is the circulation figure on which the publisher bases rates. The

Guaranteed Circulation

The number of copies of a magazine that the publisher expects to sell. If this figure is not reached, the publisher must give a refund to advertisers.

Bleed pages

Magazine advertisements where the printed area extends to the edge of the page, elimiating any white margin or porder around the ad

Gatefolds

An oversize magazine page or cover that is extended and folded over to fit into the publication. Gatefolds are used to extend the size of a magazine advertisement and are always sold at a premium

Spreads

Two pages in a layout that face each other; a left page and a right page in a multi-page document, as in an open magazine, book, or newspaper

Rating

act of ascertaining or fixing the value or worth of

Gross-rating points

Reach X Frequency

run-of-schedule air time

Airing time of a commercial on a radio or TV left to the discretion of the station. Its broadcast at a specific moment (time slot) or during a particular program usually requires payment of a premium. In print media, it is called run of press.

Cost-Per thousand (CPM)

The media cost of exposing 1,000 readers or viewers to an advertising impression

Cost-per gross rating point (CPRP)

Measurement used in planning a television media buy based on the cost of a commercial time slot and the rating of the program where the time slot is positioned.

Movable Billboard

3.08 Which of the following media vehicles might a sport/event marketer choose to promote a celebrity baseball game to many people throughout a metropolitan area:

Advertising package

all advertisements proposed to be exhibited on, or in relation to, a large development

Visibility

capability of providing a clear unobstructed view

Volume Discount

a lower price for making a large purchase.

Circulation

the spread or transmission of something (as news or money) to a wider group or area