ADP Lightspeed unveils customer-facing rewards program for dealers

Publish Date:

Dec 10, 2012

SALT LAKE CITY, Utah - ADP Lightspeed's new Loyalty Rewards program is designed to help dealerships develop long-term relationships with their customers and capture repeat business through a points-based program, rather than discounts.

The cardless, points-based rewards program allows a dealer to distribute points to customers for sales, service, accessory, and parts purchases, plus participation in events and owner groups. Customers may redeem those points by logging into their Rewards Account and either printing a gift certificate or sending the certificate to a mobile device. On a mobile device, the dealer can easily scan a barcode displayed on the screen of their phone or tablet, the company announced.

“Our new loyalty program is huge for dealerships. Lightspeed Loyalty rewards will bring back customers to the dealership and turn them into repeat customers”, said Greg Smith, general manager of ADP Lightspeed. “The program is completely integrated with Lightspeed and requires very little training to get started. This is a big win for our dealers in capturing repeat business.

“Gone are the days where dealers give discounts to customers they’ll never see again. Our product builds loyalty and encourages customers to visit often," Smith added.

The back-end reporting tool inside Lightspeed Loyalty Rewards lets dealers manage points, view balances and create special events and promotions. Dealers can assign certain products or services to deliver 2x, 3x, or 4x points to the customer. The program is customized by the dealer for their customer. Full Lightspeed integration means that point balances are updated and customers are automatically notified with every transaction.

“We are extremely excited to offer this to our dealers,” said Laurn Rice, vice president of sales at ADP Lightspeed. “We saw a need in the market for a cardless, integrated loyalty product and we found the solution with Lightspeed Loyalty Rewards.”