Frequently Asked Questions

What is MDNA exactly?

MDNA is a framework based on intrinsic motivation and social DNA for the purpose of individual and culture transformation. MDNA starts with an assessment that identifies an individual's intrinsic motivations, broken down into seven "gifts." MDNA also features an employee engagement and culture analytics platform called MDNA Cloud. MDNA Cloud is used to deliver Brand Culture, which is our proprietary marketing and HR transformation strategy.