6. The fastest way to turn your partner off is to watch sports with them.

7. Arousal also showed a strong link with anticipation and reward, in the coffee scenario and gift scenario there was arousal deemed anticipation from the brainwaves and then a large peak in the GSR when the gift or coffee were presented.

8. Tasks that involved both the man and woman in some way provided a greater arousal and happiness response, this would suggest that if a man prepares and presents a meal to his partner they will have the best combined response, and to heighten it even more you can make it a surprise.

9. With a gift being the 2nd most popular task for happiness and arousal and the coffee maker being the second most manly and most pleasurable task for men makes the coffee maker the king of the appliances…it also ranked 3rd for arousal.

10. It is interesting that men don’t find giving a gift to be a pleasurable nor manly experience.

11. Power appliances are the new power tools for the man of the future.

12. For men the coffee maker was the most pleasurable task of all from the EEG data, even more so than the Hug or Gift the Coffee maker experience was by far the most fun.