Problem

There is an increasing demand for healthy food products. Yet fast-paced life has made it harder to find time to prepare such products. Fruits and vegetable consumption has not increased in recent years due to the lack of ready-made solutions offered on the market.

The current products offering on the shelves essentially include sweetened and pasteurized drinks that have lost much of the vitamins and nutritional values originally present in fresh fruits and vegetables.

"The demand for healthy beverages is moving away from purely low-calorie variants to those which, whilst low-calorie, also offer added health benefits.”

Benefits of cold pressed

Juices made with a hydraulic cold press machine have a significantly higher nutritional content as they are not heated during the extraction process. Cold pressed juice is exposed to a minimal amount of oxidation allowing for it to retain its taste and nutritional value. In addition cold pressed fruits and vegetable yield more juice than with traditional centrifugal machines.

High Pressure Processing

Natural products that have not been overheated retain their organoleptic properties and appearance.HPP is a real alternative to thermal and chemical treatments. It controls microbial safety in already packaged products, and shelf life is multiplied by up to five times, while maintaining all the freshness of natural ingredients and homemade taste.

Intellectual Property

The brand Full of Good and its recipes have been registered for the Benelux and all EU countries.

Major contracts

Currently 53 selling points in and around Brussels and still growing... The target aim of the business plan was to reach 25 selling points after two months of operation. So far so Full of Good...

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