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We believe that it's all about the data. And if you want to make money online - you must collect, understand and use it.

WHO WE ARE

At the beginning, we were the team of couple people who wanted to make money online in an adult niche. A few years later we created affiliate programs with our own offers, thousands of affiliates and payable users.

But the most precious thing we have got for these years - is people, the strong team of professionals who know their business the best.

WHY US

We always test offers by ourselves, collecting the data and bring that statistics for our affiliates to help them raise more money. Some affiliate managers just give a link to promote. But we're always ready to help you no matter what traffic you prefer.

WHAT WE OFFER

Affmy team believes that it's important to be in trend, understand market needs and answer them. We recommend our affiliates only those offers which fit their traffic the best.

Optimization process is the next step after you?ve launched your campaign. It might seem very complicated to choose the moment for cutting ads that just don?t work right. Well, there are some issues, but it won?t be extremely hard.

There is one common mistake that affiliates make when trying to optimize their campaign. They don?t consider the number of views and look only on the conversion rate. Then they reject ads that don?t have the target rate at certain point (e.g. 0.5%). It?s a very bad idea. The thing is that such ads might have zero CVR when have 1000 views and 2% when it was viewed 4000 times.

How to use statistical methods to make the right choice?

If we say it in plain words, Statistical Significance shows you the number of specific events you need to be sure you?ll get the same result each time. That principal will help you to calculate minimal CVR for ad to be profitable and minimum CTR.

Before you reject any ad, define the conversion rate level you need to get a decent profit on it. The things you need to calculate this are your target ROI, CPM and the level of payouts from conversion. In case your source of traffic uses cost per click, there is a formula to transform it into CPM. The formula is the following:

CPM = CPC*CTR*10

To make it more clear, lets presume your CPC is 0.2$ and the result CTR is 0.2%. Using the mentioned formula we?ll get 0,4$ CPM.

There is also one important thing about all this. You should do the statistical testing only after you?ve rejected bad placements. Don?t use data with a lot of impressions from bad placements.

Saving money when you have small budget

If your funds are limited, saving money is essential. The one way to do that is to cut ads using their CTR as a measure. In case the last ratio is very low, while your CPC is very high and the CVR to make a profit is incredibly big, then be sure to reject ads with maximum predicted Click-through rate below the point.

There are two steps needed to do that. The first action is CPM ($)/payout ($). The second one is to divide the quotient by 5 (if we take 50% CVR level). The result is the lowest possible CTR to be above break-even point. Using the mentioned actions, you can also calculate your maximum expected Click-through rate. Just change the amount of conversions on the number of clicks.

Again, if the resulting ratio is below profitable CTR, you can cut the ad. Note: run the test only when the ad spends from 1x to 5x your payout. In case it does more, then testing on CVR rather than on CTR should be started.

Choosing a relevant ROI level

When you invest your funds in something, you expect to receive profit in return. ROI is a number, which shows you the profit you get on all the invested money in percentages. If it is more than zero, then ROI is above break-even point. But is it really enough to have ROI level of few percentages? Lets presume your daily spending is 500$. In this case a 5% ROI will award you with 25$ the same day.

On the other hand, you?ll probably consider 200% ROI as very tempting. However, there are some obstacles you?ll meet trying to reach that. First, you?ll have to reject many ads and invest a lot of extra funds in the campaign. Then, such high ROI is unlikely for broad campaigns. It?s more likely to reach this level in niche campaigns, still with great efforts.

If we take broad campaigns, ROI between 35 and 45% will be relevant. Remember that you?ll have a possibility to scale up. In case you?re running a niche campaign, 75 ? 85% is the level you should aim.

When it comes to affiliate marketing, a lot of people are just obsessed with the offer?s payout size.

Actually, any size of offer?s payout does not guarantee its profit at all.

You should understand that large payouts require large budget.

Let?s imagine for a moment, that you found this cool new offer with 50$ payout. After setting up your fresh ads and landing pages and running a couple of split-tests, you realize that your return on investment (ROI) is about -50%, which is average.

This means a single conversion costs you about 100$ during testing period. For 2 offers and 2 landing pages you will need about 16 conversions to approach to statistical significance, which is solid 1600$.

Banners require 2x payout spending, about 100$ for a single one. Keep in mind that you may be using 20-30 banners at the same time.

After running some split-tests and cutting down bad campaigns and keeping the good ones, you will find your spending multiplied by 2 or 2.5 (that is average).

So, in order to test a 50$ offer, 4000$ are required. Even with a maximum payback at 70%, you will need 1200$ for a single campaign to run. Which is a lot for a beginner with small budget.

Now let?s see what you would get when working with a simple 1$ offer.

Just like in first case above, we are looking through the networks, setting our ads and landing pages. Still keeping our ROI at -50% rate again, which means it will cost 32$ for 16 conversations (we are heading for the same statistically significance) plus 30$ for running 30 banners.

The overall amount of spending after a split-test will be around 75$, which is little more than 35$ for a campaign at 50% payback.

In short, you will end up testing 40 times more angles by picking 1$ offer rather than 50$ one.

Does it mean that you get less money by running 1$ offers? Of course not! Remember, it?s all about ROI. If you manage to keep it positive, payout rates don?t matter at all. With a positive 50% ROI you can make 500$ a day by just spending 1000$, whether your payout is 10$ or 1$.

When starting in affiliate marketing with low budget, the low-payout offers are your top choice. Dealing with high-payout offers is troublesome enough for a beginner, so most of your campaigns will result in losing all of your money.

I do not mean that high-payout offers are impossible to optimize. In fact, many of them have nice conversion and wider demographics. Also, they provide you with experience in order to find new verticals that you could not even access before.

Before we move to the campaign setup, you should run some campaigns to see how your angles work with different offers. This guide will show precisely where and when it?s time to start working on a new campaign.

Step 1. How to Make the Right Choice Between Several Offers?

In order to find an offer that suits your campaign the most, apply for multiple affiliate networks. It?s good idea to contact affiliate managers as well, asking them for recommendations.

When there are several good offers in mind, pick ones that follow this criteria:

- It has low payout rates. When starting with really small budget, offers from 1$ to 2$ should be considered good, otherwise aim to pick something from 5$ to 10$.

- When split-testing, having same offer on multiple networks is essential. This will help finding the network with best conversion rates (and they actually vary a lot).

- Avoid US targeting, because of its great competition. There are a lot of nice offers in other English-speaking countries like UK, AU, Canada or Ireland.

- There are two types of offers that work best with this kind of campaign: it?s either CPI (like app installs) or PIN submission.

It?s not that your offer must follow all these criteria, but make sure it has low payout. If your budget is over 10000$, feel free to test 50$ or even 100$ offers out there. Beyond that, stick to criteria as close as possible.

Step 2. Angles Creation and Brainstorm

To create an ?Angle? means to find a specific approach to an offer, focusing on different aspect, such as demographics, geo, language and much more!

At first, research your offer?s landing page, product promoting and the country it?s targeting, and then start brainstorming! Just grab pen and paper or use simple text editor to generate your ideas. The more ideas you got, the better!

If you got problems with angles generation, here are some tips that will help:

- Think of the offer?s benefits and what user problems it is able to solve.

- Research the features of the country you are targeting. This is important.

- Think what user?s needs this offer affects. That may be social status, sex, communication, money, fame and others.

- Make your offers sound more credible. Avoid using something like ?Congratulations! You won free iPhone, grab it here!? or ?Fill the survey and win 1 million dollars right now!?

- Tie offers to events, holidays or any kind of dates. This will help attracting active users.

When angles are ready, pick the ones, that you find most unusual. I mean, choose angles that haven?t been run a lot and your audience is likely to be blind to. These will make people signing up on them, which means profit for us.

Step 3. Creating Landing Pages and Banners

To create a banner, you need to decide its size. It?s usually recommended to experiment with sizes at first to see which of them work better. Sometimes specific traffic sources require specific banner resolutions (including something like 300x50 or 300x250).

If you are unsure on what size to use, contact your affiliate manager or look through offer?s documentation.

Make sure to design banners properly: use different images, experiment with texts and fonts. If working with animations, run some test before setting banner up.

Then create a landing page for each offer. Stick to simple designs and don?t worry if it doesn?t look great, we?re just testing offer to see its profit potential! Make sure it fits great in mobile displays and has small amount of words.

Here we need to check campaigns? ROI in order to separate them into two groups: ?Promising? with ROI higher than -50% and ?Unpromising? with ROI lower than -50%.

2. Optimizing ?Promising? group

Cut some banners on ROI and make new to have at least ten of them to add in campaign. Swap your worst performing landing pages with new ones to split-test them again. Bear in mind to use different styles and designs. After that, check your priority handsets and their resolutions to optimize landing pages? work on these devices.

3. Optimizing ?Unpromising? group

The thing here is to find elements in ?Unpromising? campaigns that outperform others. If you found, for example, that 3 particular banners massively outperform other 7, cut the campaign down just to these specific elements. After that, just go the same as with ?Promising? campaigns (see above).

4. Regularly check already running campaigns

Continue to monitor underperforming banners or placements. Kill them when 5x payout reached without conversion, replace with new ones.

5. Don?t stop optimizing

Always aim to +50% ROI by cutting poor performing banners. Create different variants of your top landing pages? designs. Split-test new color schemes, backgrounds, text positioning and fonts and any other elements.

On the Way to Great Profit

After establishing even, a single successful campaign, it is possible to scale it up to massive profit.

At first, you will need to follow these simple steps after running a campaign for 4 days with 25% positive ROI.

So, after having really hard times with your campaigns dying as fast as they are created and 80% of your angles just failing and not working out, you found a profitable campaign.

What should you do with it now? Is it time to chill out? No, of course. Milk it as much as possible! Now, this is when scaling comes.

In fact, a lot of newbies struggling when scaling for the first time. But actually, it?s not difficult at all.

WAYS TO SCALE

There is a great amount of ways to scale. Feel free to try each one and see which one fits your campaign the best.

- If your budget is large enough, raise your daily spending to grab all available traffic.

- Higher bids can help you get into top spot and increase your volume. Be careful with ROI, though.

- Remember, bumps are pure profit for you, so keep pushing hard for any bumps on offer.

- Inspect all available placements. There might be multiple placements on a single traffic source. Consider trying new texts, ads and different banner resolutions.

- Think about exploring new sites. Beware that optimization problems might take place.

- Don?t forget about split-testing. Continue testing new lines of ads and banners, even upon hitting profitability.

- Setting up new campaigns is okay when there is volume that you can occupy. To not compete with yourself on bid-based sources, separate your bids by 1-2 cents for each campaign.

- Duplicating. Cloning your existing campaigns is a good way to get more money while using traffic sources with same distribution algorithm. Try it if you don?t believe me.

- It?s much cheaper to work with publishers directly rather than using networks. Spot ones that are doing well and buy their full inventory. It also helps you to avoid competition and bid swings.

- Scale to other countries if there are nice offers you can handle. Don?t hesitate to spend some money on good translation or change the slang if switching between countries with same language.

- Explore new targeting options. Take anything that is provided by traffic sources: genders, ages, hobbies, interests, whatever you can find.

- Run campaigns on different traffic sources. Desktop, mobile, adult, social, different marketplaces, all of them are good (if accepted by offer, of course).

- Consider using obscure traffic to save money. Don?t be afraid to contact unknown webmasters or agencies, some of them might be really good and honest. Sure, you will run into some troubles finding the best sources that suit your campaign, but believe me, it?s worth it!

JUST DO IT

If you are still unsure about scaling process, here are some tips that will help you:

2. Slow and steady wins the race. We are heading for constant profit, so don?t jump straight from 100$ to 10000$ a day. Increase your spending little by little to see if everything works.

3. Both of you and advertiser depend on each other, so it?s likely to plan long-term relations. If you are good at running campaigns, a good advertiser will be interested in providing you with all helpful information, tips and guides to increase your scaling potential.

4. Quality is important. Ask your advertiser for feedback regularly to avoid such surprises as being thrown off the offer during scaling.

5. Learn when to relax. Do not torture yourself by sitting at the computer 24 hours a day, running offers and making just 100$. Rush it up to 1000$, grab some tequila with cigars and take a break from this crazy ride.

No matter how long you run the offer, there will be a moment when it?ll start to exhaust. So, what can you do with that if such a situation shows up?

To tell the truth, the problem touched quite many areas of affiliate marketing. One of them is dating market in its mainstream sector. However, it?s not a surprise that affiliates have troubles in this area, when almost every offer here includes slags or other stuff like this.

It?s interesting that the dating market has shown a gradual growth quite recently. But now it would be hard to find even a single good offer there. Moreover, the ones that used to make you great profits earlier are also under recession.

Though, such a decline wasn?t unexpected. There were few problems which became the first signs of recession. First, it?s overfilled database without new traffic. Second, there is a lack of new angles. At last, there is a strong competition in the market, especially on platforms like Facebook. You probably won?t be able to overcome the offer depletion process, but you can significantly reduce this effect.

A new look for your ad creatives

The one thing that lowers your conversion, especially in a crowded area like the dating market, is so called banner blindness. A lot of similar ads and identical images are the reason of such user?s ?disease?. They just ignore the ads, because don?t notice them. Sometimes the problem is even deeper. Users might have a bad impression about the brand you?re advertising. Actually, it?s a very common scenario. Definitely, you aren?t the first who is promoting the brand to the users.

You can avoid such situation by targeting only new users, but that?s not the best decision. You?ll get strong competition, high bids and low profits instead. And even in this case there is a possibility that your landing page won?t be the source of first impression about the brand.

There is a better way to overcome the problem. You should try to change the users? opinion about the brand. There are plenty of tools to do that via modifying your ads. No matter how you?ll change them, your main message should be the following: the brand being advertised is something new and fresh and all the bad things about it are now in the past.

Also, don?t forget about visual part. If someone has a bad impression about the certain brand, he will just leave your landing page as soon as he sees it's logo. A good way to avoid this type of situation is to change the brand's logo. Just use Photoshop to give it a new look.

If you?ve already signed up for some affiliate accounts, it?s time for you to start. There will be a couple of steps you should pass on your way.

Setting up your first campaign

The following tutorial was made to help you launch the one on any source of traffic. In case you?re going to start with the specific source of traffic, then you should definitely check out the appropriate guide. Though, the following will also be more than useful.

It?ll help you to understand the whole thing better, showing the reason why you?re doing it. If you?re setting up a campaign on different source of traffic, then stick to the guide as close as possible. The tech details for your traffic source, tracker or affiliate network ? that?s what you?ll have to figure out and the guide will show you the next steps.

What will you get from it?

Don?t expect the campaign to be a source of income. There?s a very low possibility it will be. A good many of campaigns must be launched and a great amount of optimization work must be made before everything will run properly. And this is true for every new traffic source you start.

Usually, 20 campaigns or more are needed before finding the appropriate one. Be aware that the whole process is a kind of learning which you pay for. If you do everything right, your award will be more than decent.

In case you?re a freshman in the issue, affiliate marketing will definitely be a complicated thing for you. That?s OK, because it is so for almost everyone.

Launching a ?direct linked? campaign is rather simple if we compare it with the other ones. It?s a good idea to add a landing page for most sources of traffic and verticals, but it will also make the whole thing a bit more complicated. You?d better add a lander after you?ve finished with direct-linking.

Asking an affiliate manager for recommendations about the offer

The primary thing is to choose the concrete offer to be launched. You should figure out the best recommendations for your niche or traffic source from your affiliate managers. Contact them and ask about the relevant offers.

There will definitely be a couple of variants from them, so choose the one that fits the majority of your. That will make split-testing possible.

So is mine...and that is why NOBODY has even bothered to reply because what are you pushing is nothing but gibberish....and when somebody who genuinely responded but with some humour to your crap ,you get all condesending instead explaining your shit better......so

So is mine...and that is why NOBODY has even bothered to reply because what are you pushing is nothing but gibberish....and when somebody who genuinely responded but with some humour to your crap ,you get all condesending instead explaining your shit better......so

Thanks for the emotions. Try again to read and you'll understand. I hope

Information is useful for those who work closely with paid traffic and own sites.

You can use a spy tool for your traffic source in order to find the best ad types for the concrete offer. The time period for the ad search might be the last three month and ten day period. Make sure the offer is similar to the one you have chosen to use. If it is about an app install, look for similar ads. You will need to spend some time on the research, but the results will show your increase.

Your aim is to understand common things that are true for different ads. You should analyze image types, keywords, headlines and “clickable” phrases. It would be a great idea to click on one of such phrases to see the destination page.

The other one useful thing is to see what platform is a basis for website with ads being observed. The mentioned tool is the one that most people often ignore. Usually, Usually, they are in too much of a hurry and make mistakes or just copy what they’ve seen. So, if you do everything right, you’ll be one step ahead of them. Using the STMmembership would also be great. You’ll find a lot of info in guides and success stories.

Searching for appropriate images

There are tons of images in the web you can use. It’s even hard to find the topic that wouldn’t have the appropriate pictures in the search results. Just try to search the relevant site with free photos or use Google images. Note that some of the images, like the ones from Creative Commons, must be licensed in order to be used in commercial sphere. The same is when you’re going to edit them somehow.

The other way to receive good images for your ads is to register on websites with paid photos and images. You’ll definitely find there a lot of high quality pictures. However, that will cost you up to several hundred dollars. But it’s worth your money in most cases.

A good way to choose right images is to look on your successful competitors. Try to find some similar images to the one they use. But don’t copy them fully. Search for something that works better. It could be different color, pattern, style, etc.

Tips to design the banners

This is the moment when you have to show all your creativity. Open special editing tools and try to design something interesting using your own style and the patterns you’ve seen while “spying”.

It is essential to choose the right size for your banners. In mobile sector the 320x50 resolution will be fine. At the same time, for general Web you can use either long 796x80 or almost square 300x250.

The frame of the banner might be very different. Be creative. Add body text, headlines and CTA elements, use the knowledge you’ve received while spying. Then, combine the pattern you’ve created with various images. Save your result with plain names. It will help you not to confuse images when there are many of them.

The following issue requires some time before you?ll understand how it all works. Your tracking software is like a glue that puts together different parts of your campaign It shows you what things really work.

It?s not easy to work with the software, though, the next tips will help you to do everything right. Just follow them step by step. First, choose the URL of the offer to start with. Then, set it up in your software for tracking. The best campaign to start is Direct Link. It?s quite simple, which is great for beginners. Then, set your source of traffic in the tracker.

The next step is to create a campaign in the tracker. Again, start with direct linking at this point. In the end, you?ll need Postback to be set up for the offer.

The things to do just after the start

Money is something you?ll need at the beginning. Not much, just a minimal amount for your source of traffic. The sum is often around 100$. After that, your main aim is knowledge. Try to find as much info as possible in related articles and guides. You should know almost everything about your traffic source.

As soon as you?ve finished with studying, launch your campaign. You?ll have to upload the banners you?ve created earlier in it. If you have some problems with this, just ask the support team or search for related guides, which most sources of traffic have.

So, you create your single campaign and then upload all the ads needed in it. The URL of the offer, which was mentioned in the previous paragraph, should be used as the URL for all the banners. In case your source of traffic doesn?t have dynamic tokens support, then change the value ?banner? on the appropriate banner?s name.

Options for targeting

Actually, they might be quite different for various traffic sources. Still, county will definitely be among these options. So, just choose the one, which is relevant to your offer and ads. And don?t try to aim for many counties. There is another way to set the right options. Just use those you?ve seen to be working good when you were ?spying? with special tools.

Is it better to bid high or low?

Right bidding is a key to efficient strategy in affiliate marketing. It varies a lot from one source of traffic to another. So, there is no general advice, but there are some very helpful tips. First, it?s better to start high and move to low when you start receiving traffic. Second, you shouldn?t aim to be #1 in most cases.

Be slightly after the leader. That won?t work only in auctions where the winner takes everything.

To register on Smartlink, use the same mail and password, the revenue is taken into account in conjunction with the main platform.

Niches:

? Adult
? Mainstream
? Adult Dating
? Adult Dating (e-mail traffic)

We draw your attention to the fact that you are advised to start the smartlink after a joint configuration with your personal manager. This makes it possible to maximize the envelope, taking into account the specific features of your traffic.

What is Smartlink

The system automatically selects the optimal landing and offer, depending on the characteristics of incoming traffic.

By constant correction and adjustment, with the participation of a personal manager, the profit will be maximally possible.

If you are an affiliate marketer, finding the traffic that will convert is your main purpose. However, there are some issues that stop most of us from it. One of the biggest problems is that traffic can be very different.

This fact is one you will never be sure about because you have no idea if the ads are reaching your audience, and if the content is good for all of your prospective targets.

You can use demographics and metrics of your visitors for it. That will help you to give them the exact information needed. Such approach is called landing page segmentation.

How it all works?

If you want some action from your visitors, the info you?re delivering them has to match with their own interests. When the landing page follows this criterion, it becomes much more effective. In turn, that influences on your conversion in a very positive way.

In plain words, you?re giving your visitors the thing they want with a purpose to receive the one you want. So, it?s really important to find the ?right message? that will engage individuals. Then they should be directed to the landing page, which suits their needs.

How many landing pages are required?

There is no limit to the amount of landers you might use. That all depends on the number of market segments you?re able to define. Each of them should have an appropriate landing page. The following example shows how it is possible to split the market into separate areas:

1. You can use visitors? geos in order to give them the exact info they require. People in different locations often have different needs.

2. The market also can be divided into segments according to the type of browsing device the visitors use. People can open your lander on PC, smartphone or tablet, so it has to be optimized for each case.

3. Using traffic referral to define the various market areas. This method allows you to see whether your visitors are interested in something and then try to engage them in an appropriate way.

4. You might optimize landing pages for a specific search quires using keywords.

As you can see, there are so many methods to split the market into segment and the amount of these segments is almost unlimited. That all depends on your ability to identify them. The better you are at identifying the trends and numbers on segments, the better chance you have of catching the visitor's attention and receive the conversions.

But if you only have one landing page, or their numbers are insufficient you will miss out o lots of possible sales. Moreover, your Quality Score for PPC might suffer from it, in case you?re working with paid-traffic, of course.

In the end, it?s all about your ROI. If the landing page is unable to engage visitors. This means all of your hard work and efforts are not being rewarded in traffic and conversions like it should, and it is in fact becoming a waste of time and money.

How will the testing process benefit from landing page segmentation?

When you split the market into different areas, you will see what the user's behavior is in each segment. According to this, you?ll be able to divide them into three groups: the one that is working good, the one that requires more optimization and the last, which is just a waste of time. It all will show you how to improve your landing pages in order to suit the visitors? needs.

In the end, landing page segmentation will make the testing process less complicated. You already know some info about the users from various traffic sources, so there will be fewer mistakes and fewer losses. All that will dramatically increase your ROI level.

Every affiliate marketer has his own secrets how to make a catching banner. Still, there are some common trends in the market, which you should definitely be aware of. Not to follow them step by step, but to find something useful for your own ad creatives.

So, the research revealed the following trends:

1. Text part. The body section includes a catching question, which aims to engage the site visitors. The CTA(call to action) part includes such phrases as ?Download? or a bit less popular ?Click Here?. Usually, affiliates use from 3 to 5 words. The dominating color is black.

2. The most popular colors. There are four of them, which are in trend now. They're black, white, red and blue. Commonly affiliates use contrasting colors for banners. If we talk about background, white and black dominate here.

3. Images. The research shows that icon is the most popular type of images. There is only one of a kind in the banner and the dominating shape is 50x50 pixels.

4. Engaging buttons. Affiliates usually use 1 button painted with red, green or orange color. Its size is 100x30 pixels. The button has rounded edges and it is almost always situated on the right. In case there are two buttons, they're placed on both sides from the center.

5. Animation. The animation here is very simple. There are 2 frames that change each other making the banner blink. The time between the frames is 0.3 seconds. The whole animation edges the banner, which is static itself.

6. Other details. There is always no visible border in the banner. The tone used is OS or Android styled alert.

Finding the way to make your campaign profitable is probably the most important task for you as an affiliate marketer. There are two different methods that can be used for this issue. They are called whitelisting and blacklisting.

These methods have a totally different approach to the optimization process. Each one has both advantages and disadvantages, but the second one is more preferable. If we look at the two ways of optimization a bit closer, it?ll be clear why.

Blacklist method key features

This approach uses a quite simple principal: you cut the worst placements and leave all the others running. Still, it won?t be so easy as it seems to be. Blacklisting requires persistence and relatively big budget. Surely, there will be some initial losses and you should be able to cover them.

Unlike the whitelist marketers, the ones that use blacklisting work with the whole available market in order to monetize it. For example, if there are 1000 placements, blacklister will cut 50 that don?t work and leave all the others.

Whitelister will do the opposite thing. He?ll use only 10 that are 100% profitable according to his info. And now the situation is the following: whitelist marketer has 10 placements, which were profitable earlier and there is no guarantee for this in the future.

At the same time, blacklister has 950 variants and each one has a chance to hit the jackpot.

This approach aims to create a better traffic funnel. It includes such things as:

1. Choosing the best possible offer (it?s the first thing you should do).

2. Landing pages upgrade to improve the content quality.

3. Creating better ads for your campaign.

4. Focusing on long-term perspective.

And now the best thing about the blacklist strategy. It leaves you a huge space to scale up your campaign, which is almost impossible using the opposite approach. So, if you want to play big, then blacklisting should be your choice.

The key point of this strategy is to focus on something that is undoubtedly profitable (according to your info) and to receive an immediate revenue. Whitelist marketer will choose 10 placements out of 1000 available and work only with them.

This approach is common for affiliates with a small budget. They can’t afford losses because of scarce funds, so they grab the first profitable thing they see. Then these marketers set their bids to the appropriate level in order to get the biggest amount of valuable traffic.

This strategy looks rather good initially, but only if market leftovers are enough for you. The whitelist method creates a border that makes it almost impossible for you to scale up the campaign. There are a couple of reasons why it is so.

First, such approach significantly reduces your volumes. You work only with a small amount of placements, which were profitable some time ago. And you can’t be sure it’ll be so in the future. Second, if you ignore all the other placements, you’ll never see when the new awesome one will appear. At last, banner blindness will be as fierce as possible when you use this strategy.

If you’re still a whitelisting fan, just keep in mind the following things:

1. Only stick to the placements with the highest volume among the profitable ones.

2. Your campaign will require active management, so be ready to monitor it every day.

3. You’ll definitely have to change ad creatives very often.

4. Don’t expect your profits to last for a long time, market is very volatile.

Still, there is one really good thing about the whitelist strategy. It allows the new affiliates with small funds to enter the market with high competition level. However, it’s not a great idea to grab every placement that seems to have ROI a bit more than zero.

Is there a universal strategy to follow?

Definitely, you can’t say that a certain approach will always be better. Blacklisting is the best one for scaling up, but there are some networks, where the opposite method will be much more lucrative.

Whitelisting isn’t bad. You just don’t have to stick a group of profitable placements like a madman. It won’t let you to go any further. For really big campaigns a single placement doesn’t matter much.

Whichever strategy you choose, there is one thing you should always avoid. It’s over-optimization. It’s a really bad idea to kill every placement that isn’t undoubtedly profitable. That will block you the way to any possible growth in the future.

So, be wise and think of what you can reach in a long term perspective

No matter how big your site is, it has to load fast enough not to make the visitors wait. If it isn't so, your definitely losing a lot of money. Moreover, the site visitors might leave it forever when they see it is slow as a snail.

In the end, you're probably damaging a brand's reputation. It happens because of bad impression that a website creates. When the visitors see the site works bad, they presume the brand also might have some issues.

Actually, the speed of your website is as important as its content. Still, a lot of site owners just don't know what to do when the page is really slow. At the same time, there are plenty of free tools that might help you solve the problem.

How does it influence on profit

Most internet users will leave the site if it loads too slow, especially while surfing randomly. There is also a big chance they'll never come back. It means you'll lose a lot of impressions, which is a disaster for e-commerce sites.

Web-researches can show us how harmful a slow web-page could be. First, 83% of people expect that a page they intend to open will load no more than 3 seconds. Second, 500 most popular e-commerce websites has a 10 seconds average loading time.

If we talk about the users' behavior, slow loading time has a strong influence on their decisions in online shopping. The statistics shows 44% of web surfers will have a negative impression on a company if the page loads too slow. At least 79% of shoppers won't buy from this website ever again. Moreover, 46% of users will share their negative experience with friends and relatives.

Slow web-page damages not only your reputation, it has a bad influence on the whole campaign. If your site isn't fast enough, you'll definitely lose a lot of possible conversions. Then, Google search ranking depends on how fast the website is. A slow page will also have fewer views, so you'll lose a lot of potential audience. At last, people just don't like to wait, especially when it comes to the internet.

Why every second is important

Every piece of information is always more interesting and helpful if it contains concrete numbers. When we talk about the site speed it has a direct influence on your conversion rate and profit. The market research revealed that a single second of loading speed will award you with 7% more conversions. In turn, it will lead to greater revenues.

We can also look on the whole issue from the other side. If your site loads slow, it will generate losses every day of the year, which is a tremendous amount of money in the end. Even a small downtime can cost you thousands of dollars in the long term period. So, it's definitely much better just to solve the little problem with the loading speed.

Here are some examples of losses and additional revenue you might receive:

1. $2555 per year ? this is the cost you'll pay for every second that slows the site with $100 daily revenue.

2. In case the site makes $1000 for the same time period, then total losses per year will reach $25550.

3. If you'll boost the loading speed of the site that gives $100000 per day on 1 second, it'll award you with extra 7000$ each day.

4. Try to improve the speed of the mentioned website on 2 seconds and you'll get additional $426000 per month.

5. In the end, the same site will give you extra $7000000 per year if you'll increase the loading speed on 3 seconds.

Actually, the numbers don't matter so much. It works with the sites of different scales. The faster your website is the more potential it has and the more money you receive.

Real examples from well-known companies

You might think that $100000 per day is something impossible, but there are companies in the market that make the same amount for less than 5 minutes or even for few seconds like on Black Friday. Here are some reports from such market giants concerning their sites speed:

1. Amazon's and Walmart's researches showed they're losing 1% of their revenue for every 100 ms site loading downtime.

2. Walmart reported of 2% conversion increase because of 1 second boost in their website speed.

3. Increase the loading time to 7 seconds, which added 3% to the conversion level.

4. The Obama Fundraising Company managed to receive additional 14% to conversion and $34000000 when they shortened the loading period from 5 to 2 seconds.

5. Mozilla boosted their site on 2.2 seconds and got 15.4% additional conversions and more than 60000000 of extra downloads.

The tools to speed up your website

There is a great variety of free tools to improve the loading speed of your website. First, you can try content delivery networks. Second, it would be a great idea to reduce the size of images and other content. At last, use WordPress or other instruments, tools and solutions of that kind.

You can also try a better hosting plan. If you're playing big, it's bad for you to use shared hosting and also servers that work with hundreds or even thousands of other clients. Investing in a dedicated server is a good solution as well.

The present e-commerce laws state that if your site loads slower than 2 or 3 seconds, you start to lose audience, conversion and money, of course. So, do your best to speed up your website. It's not a huge amount of work comparing to other issues, but it is one of the most important ones.

A single bot is just a computer programm, which is often rather simple. Still, it can cause a lot of harm to your campaign and lead to big losses. So, it would be a great idea first to identify them, and then to cut these waste traffic. The whole issue isn't as complicated as it looks.

Tips to detect bots

A great many bots are so simple that they don't have the means to operate undetected. Use it to detect these harmful programs. First, they often do not run Javascript, while most of your real visitors do. Then, bots might download random pages without any analysis of info they contain.

Second, they are a piece of code and don?t need time to look through the page. The third issue is that humans have a longer reaction time when reading the pages. Bots are much faster, if they don?t copy human?s behavior.

The mentioned principles of detecting the ?campaign pests? are simple, but they do work. If you think your traffic is full of bots, just follow them to unveil these harmful programs. For example, when you?re getting a lot of traffic without any conversion even after optimization, it is the first signal to start ?bot detection?.

You should also understand that there are much more complicated and smart programs and you won?t detect them using the mentioned methods. However, they?ll help you to clean your campaign from a great variety of simple bots.

How to understand that your landing page is a dwelling for bots?

There is a method that will help you to see, if there is any waste traffic on your lander. Note: it won?t show the source of bots, just the fact they are here. To get the results you should run a very simple test that will not harm your landing page.

The first thing you need is to create a transparent 1x1 format GIF. Then just upload it to your server or any image site. The next step is a personal account on Bit.ly, which will give you the statistics. Also, create a shortened link of your image. After that you should copy the following code and paste it before the tag ?body? of your landing page.