Product can be more intuitive. Prepackaged setup for top industries so noobs can use it.

Right now, their if-then triggers are pretty self-explanatory for people who know what they're doing. What if I am a first-time e-Commerce marketer and just need to follow what others in my industry have been doing for a while?

I think if I could be asked a set of three questions and be presented a set of customized triggers for my industry and sub-industry, I will get started much quicker.

The web audience deserves more ways of engagement on user's journey. Notifications have been known to be notorious and that's why they have high opt out rates as well. Other means could be things like custom popups, in page notifications etc based on triggers.

Also, lot of people look for a solution that does the engagement for apps & web together so that may be a area to explore as well.

I used iZooto on my website for quite a while and had an amazing experience. The console is easy to use. The notifications were delivered without any glitch. They do a good job w.r.t. knowledge sharing and introducing best practices through their webinars.