Cut to the Chase: Print

Published on June 13, 2011.

Company: Disney Meetings, Burbank, Calif. Agency: N/A Market: Meeting planners Quick chase: Disney sprinkles some of its legendary brand pixie dust on a target audience of meeting planners looking to create some magic at their next special event. We've been talking about rich-looking scenes and images in this month's column—and here's another one. Disney uses the brilliant image of a story-teller who flings open a giant book to reveal the Magic Kingdom and adjoining hotel and convention center. The copy is magnificent: “At the heart of every meeting is a message. Told well, it becomes a story. Told by Disney, it becomes unforgettable.” Clue: Mickey would be proud.