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Price Chopper associates helped create the line. A team of seven cake decorators from its bakery departments started with customer feedback on its existing program and built upon the customer’s likes and special requests. They combined these comments with the most popular dessert specialties and added twists to simple classics.

The retailer is offering free in-store samples, as well as coupon promotions, including a Facebook coupon for a 5-inch Decadent Dessert for $5.