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Growers Cut Back on Coffee and the Bulls Start Waking Up

By

Leslie Josephs And

Alexandra Wexler

June 12, 2013 7:12 p.m. ET

Some investors smell opportunity in the biggest coffee-market bust in more than a decade.

Coffee-bean prices have fallen 54% in the past two years. The drop has been so steep that longtime coffee farmers are considering other uses for their land, in a move that some investors are counting on to reduce a coffee glut and drive a price rebound.

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Coffee Beans Are Cheaper, Why Isn’t Coffee?

Coffee-bean prices have fallen 54% in the past two years. So why isn't the cup of coffee any cheaper? Leslie Josephs reports.