The Petronas Lube Reward Programme is part of an effort to build a stronger relationship with the oil company’s trade partners from the passenger vehicle, motorcycle and commercial vehicle lube segments. Basically, it allows trade partners such as workshops and spare parts retailers to enjoy points and rewards under the Petronas Mesra Loyalty Programme, just like us end users.

Trade customers can now collect points with each lube transaction with LDSB’s appointed Market Execution Partners. The points can then be redeemed for fuel and goods at any of the over 1,000 Petronas stations nationwide.

“Through this reward programme that is created specially for them, we hope to build a long term relationship that would benefit all parties. This is part of our strategy to foster brand loyalty among our trade partners and to remain as the Brand of First Choice,” LDSB chairman Mohd Ibrahimnuddin Mohd Yunus said.

Danny Tan loves driving as much as he loves a certain herbal meat soup, and sweet engine music as much as drum beats. He has been in the auto industry since 2006, previously filling the pages of two motoring magazines before joining this website. Enjoys detailing the experience more than the technical details.

Mesra card is foolish… point collected based on per liter not price we paid. Most of rewards should based on price we paid and its make more sense. Just imagine someone who pay for Ron 97 and still collecting the same points as Ron 95. I think they really need to look into this in details.

You can either post as a guest or have an option to register. Among the advantages of registering is once a name has been registered, a guest cannot post using that name. If you have an account, please login before commenting. If you wish to have a profile photo next to your name, register at Gravatar using the same e-mail address you use to comment.