Department of Management & Marketing

The Department of Management and Marketing offers majors in business data analytics,
management and marketing and business education. Decision making as a process is stressed.
Students are taught to search for and identify important facts and properly analyze
them in developing sound alternative courses of action. Modern analytical techniques
as well as the importance of the behavioral sciences are introduced.

The management and marketing major is designed generally to prepare students for careers
as professional managers or as self-employed entrepreneurs in either profit-seeking
or not-for-profit organizations. The curriculum emphasizes a comprehensive understanding
of business principles and economic activities. The required course of study seeks
to prepare the graduate not only for initial employment but for subsequent advancement
in his/her chosen vocation. Effective education for business responsibility consists
not only of the development of an understanding of the principles and methodologies
which govern the organization and administration of the individual business enterprise,
but also includes an understanding of larger problems and relationships of the economy
as a whole.

Specific objectives of the program are to provide students who select the management
and marketing major with the following abilities:

Effectively apply technology as a problem-solving tool in management and marketing
contexts.