lisca4 got their new logo design by running a design contest:

Disruptive new business requires cool, impactful logo

Check out lisca4's Logo design contest…

The Brief

Industry

Physical Fitness

Design inspiration

The Brief

Design inspiration

The Brief

About us

We are kick-ass group performances driven by music – a boutique cycle based fitness experience. A spin class…but not as you know it - more like a dance party on bikes! We take inspiration from Soul Cycle in the USA and want to disrupt the Australian fitness industry by providing an option that truly delivers on our brand values: Self expression (be you); Fun; Escape; & Fearless. We will evoke Happiness, Freedom, Confidence and Positivity. In order to distinguish ourselves, we will not use traditional fitness language, rather that which is inspired by the performance/theatre world – hence the name.

Other color requirements

No

The Brief

Design style

Mature

Youthful

Feminine

Masculine

Playful

Sophisticated

Economical

Luxurious

Geometric

Organic

Abstract

Literal

Classic

Modern

The Brief

Other notes

I have a vision of the logo being expressed in lightbulb lettering – see “lettering in lightbulbs” in google images (https://www.google.com.au/search?q=lettering+in+lightbulbs&es_sm=91&source=lnms&tbm=isch&sa=X&ei=m99rVajLKOK2mAXxx4Mo&ved=0CAcQ_AUoAQ&biw=1920&bih=914) to see what I mean. I think this would communicate the performance element (Broadway-esk) and look awesome in a dark studio room. I know this will limit what we can do with the logo, but I am still hoping you can come up with something interesting and unique i.e., perhaps in the font used, the layout of the letters, etc.
Having said that, I am certainly NOT and expert in design, so if you have a cool idea / concept please don't hesitate to put it forward...this is why I am using 99 Designs, to open it up to fresh/creative ideas!

A$999 Gold package

Every design category has flexible pricing for all budgets. Logo design starts at HK$2,399.

File deliverables

Full copyright with production-ready files for digital and/or print.

PNG

JPG

AI

EPS

PDF

It all began with a design brief.

A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.

99designs is the global creative platform that makes it easy for designers and clients to work together to create designs they love.

A contest allows you to open your design brief to our global community of creative designers. Designers submit concepts based on your needs and you pick your favorite as the winner.

Every design category has flexible pricing for all budgets. Logo design starts at HK$2,399.

Designers across the globe delivered design magic.

by Miranda Creative

by Laakhe Studio

by Blue_Beak_Branding

by Cory Burgess

by Jenny29

312

design entries

You’ll get loads of concepts from experienced designers around the globe.

75

designers

Work with talented, professional Logo design designers to turn your ideas into reality.

1

winner

Select your favorite custom Logo design (Or two! Or three!). And the design is all yours.

We have a dedicated quality team that ranks designers from Entry, Mid and Top Level. Find out more about designer levels.

Give feedback

And then… they selected a winner!

Client review

AWESOME work! Very helpful with this design and others.

tylerbasinger

Choose a design you love and work closely with the winning designer to refine and finalize your design. After that they’ll supply the files needed for print or digital use. Full copyright is all yours.

You’ll get all the image files you need to put your design anywhere. This includes the original, editable file, as well as a preview version you can open on virtually any device.

If you know exactly what you’re looking for, it makes sense to work with an individual freelance designer. In that case, you can search through our designers’ portfolios and find your perfect match.