Paleo talk with Whole Foods Market and Paleo Comfort Foods!!

Just wanted to let folks know that I’m doing a talk and food tasting co-sponsored by Whole Foods Market, Reno and the world renowned paleo power couple, Charles and Julie Mayfield, Authors of the national bestseller, Paleo Comfort Foods. I’m doing a short (45-60 min) talk on paleo, sustainability and the risk assessment program. The WFM prepared foods depart is working with Charles and Jules to provide some tasty treats from the new book Quick and Easy Paleo Comfort Foods.

Robb Wolf, author of The Paleo Solution, is a former research biochemist and one of the world’s leading experts in Paleolithic nutrition. Wolf has transformed the lives of tens of thousands of people around the world via his top ranked iTunes podcast and wildly popular seminar series. Circle Me on Google+

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FoolishCop

October 17, 2013 at 4:09 am

I would like to see the prepared foods department at Whole Foods do more paleo-oriented cooking. I was just there the other day and actually found it difficult to locate any paleo prepared foods because virtually all the food is cooked with canola oil.

While there seems to be some debate over the paleo-ness of canola oil, the dealbreaker for me is that virtually all canola is GMO. While I know a lot of people aren’t as worked up about GM foods as I might be, I’ve been doing my best to eliminate them where I find them.

For canola, my limited research found that it comes from the rapeseed, which in its original form is inedible but geneticists modified it to take out the harmful stuff. Canola, which I understand means “Canadian oil low acid,” was actually used by the U.S. government as a lubricant before the genetic engineering, and was not sold as a food in the U.S. until the mid-1970’s I think (maybe later). It probably really shouldn’t be consumed, and as I said, virtually all of Whole Food’s prepared foods are made with it. Additionally, there are a lot of cream sauces that seem to be applied to their foods. When I was there, I ended up eating a salad.

Perhaps Robb’s appearance can make their prepared foods more paleo-friendly. Good luck with your talk regardless!

Rich – I’ve found that what WFM stores do on their hot bars is pretty individualized. There’s one in our Atlanta area that labels things on the hot bar as “Perfect for Paleo” (NO canola oil, etc.), but then for the other 3 area stores, nothing like that. As that one market is in an area with a LOT of Paleo followers, I know that people requested such things on the hot bar.

I say the squeaky wheel gets the grease – ask ask ask. Get others to ask. If customers ask, they often times have no choice but to listen.

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Robb Wolf, author of The Paleo Solution, is a former research biochemist and one of the world’s leading experts in Paleolithic nutrition. Wolf has transformed the lives of tens of thousands of people around the world via his top ranked iTunes podcast and wildly popular seminar series.