Trends in your eCommerce Your eCommerce reports will often look like a line graph. You can view the ongoing progress of your conversions, but what is important from a business perspective is trends. Business people need to compare sales from previous periods to current periods. NEXT Analytics makes that easy. Our product has a [...]

A Concern About Accuracy We at Next Analytics were recently contacted by a business person who believed that their Google Analytics data was flawed. Our client explained that they used an eCommerce platform for everything, including the shopping cart. The client was confident that their transactions were not all being captured by GA and [...]