Tag: Strategic Marketing

Mobile and social media have redefined how we buy, sell and interact. Brands that can adapt and engage using these communication mediums will have a competitive advantage.

On May 19, the Mobile Visionary Roundtable at the Illinois Technology Association (ITA) welcomes guest speaker Webster Lewin presenting, “How to Leverage the Relationship Between Mobile and Social Media to Build Brands.” Mr. Lewin, based in New York City, is the Senior Vice President, Director of Digital Innovation at MS@LGroup North America.

On May 19, the Mobile Visionary Roundtable at the Illinois Technology Association (ITA) welcomes guest speaker Webster Lewin presenting, “How to Leverage the Relationship Between Mobile and Social Media to Build Brands.” Mr. Lewin, based in New York City, is the Senior Vice President, Director of Digital Innovation at MS&L Group North America.

Mobile and social media have redefined how we buy, sell and interact. Brands that can adapt and engage using these communication mediums will have a competitive advantage. Roundtable presenters will address major global factors impacting the mobile industry and highlight success stories.

Following the insightful mobile industry presentation, participants will split into themed mobile “20/20” breakout sessions, where they will enjoy networking opportunities and share best practices in mobile marketing, technology and application development.

In this roundtable, participants will:

Learn how mobile communications and social media are integrally related

Learn why some of the fastest growing social media networks are location-based mobile services like Foursquare, and how brands are beginning to use social-based proximity marketing

Find out who are the mobile social media “hyper-influencers” that can serve as super-advocates for your brand

Learn best practices and cost-effective ways to leverage mobile social media within your marketing and communications programs

Discover ways that mobile programs can achieve greater ROI though integrated with social media networks

ITA roundtables are a benefit of ITA membership. Members of the general Illinois technology community are always welcome to check out any ITA roundtables free-of-charge. Roundtable events are held in downtown Chicago, across from the Sears Tower (now named the Willis Tower) at 200 S Wacker Dr, 15th Floor, Chicago, IL 60606.

If you have any questions or would like more information, please contact the Chairs:

Tim Cascio (262) 938-5543
tcascio[at]bader-rutter.com

Raymond J. Reinhardt (312) 957-8579
Raymond@Cuddlephish.com

About the speaker, Webster Lewin Senior Vice President, Director of Digital Innovation and Strategy MS&L Group North America, New York.
As a thought leader with nearly 18 years of experience in the interactive media and digital space, Webster is responsible for spearheading transformational digital thinking and strategy in MS&L’s North American offices. In 2008, Webster was elected to the Mobile Marketing Association (MMA), North America Board of Directors. He also serves as co-chairman of the Education Committee of the MMA, and has been an active member of the MMA Mobile Advertising committee.

About The Mobile Visionary Roundtable
The Mobile Visionary Roundtable offers a forum for ITA members to engage in active networking and interactive, high-gain, topical discussions regarding mobile marketing and technology. The monthly Mobile Visionary Roundtables feature mobile expert guest speakers, including mobile strategists, marketers and developers from around the world.

About the Illinois Technology Association
The Illinois Technology Association (ITA) represents the interests of a diverse membership of more than 650 companies in Illinois that create, deploy and utilize information technology as a core part of their organization. By connecting members with industry peers and participants, providing the latest strategic information, market research and critical market insight and by promoting key thought leaders to raise visibility and gain a greater market awareness and presence, ITA is focused on building and developing the Illinois technology community through collaboration. Additional information is available at http://www.IllinoisTech.org

Tim Cascio is the author of the Mobile Marketing, Monetization and Methods blog, Co-Founder/Co-Chair of the Mobile Visionary Roundtable at the Illinois Technology Association and Sr. Digital Strategist at Bader Rutter & Associates, an award-winning integrated marketing services agency that specializes in advertising, public relations, brand asset management, relationship marketing and digital solutions. Tim is @timcascio on Twitter and can be reached in the United States at 262-938-5543.

Please reach out to me if there’s any way I can help you through my network or otherwise. Your comments below are welcome.