Deal Update: Sports social app Rooter gets funding

Rooter is a social sports app to connect game enthusiasts and get them to interact with one another across the real and the digital world, during live sporting events. The first of its kind app, has raised an undisclosed amount of funds from Intex, a consumer electronic goods and accessories manufacturer. Intex has had a thriving association with sports, and its director, Keshav Bansal, became the youngest franchise owner in the history of IPL after buying the Gujarat Lions.

Rooter had, last year, also raised funds from the likes of renowned Bollywood star Boman Irani, celebrity management professional Dhruv Chitgopekar and corporate professional Prantik Dasgupta. Ahlawat & Associates had represented Rooter Tech in all the previous funding rounds as well.

The fresh capital will be used to strengthen the tech team and add more numbers to the sales and marketing team.