Dubit

Strategy, research, and digital for kids entertainment brands

Consultancy

There’s a big difference between a hit and a miss, particularly in kids entertainment. At Dubit we help to take the guesswork out of product development by involving our research and analytics department throughout the process. “Kids” is all we do, so we bring 15 years of insight to your project, as well as being able to test ideas and concepts directly with your audience, every step of the way. If you have an established brand that you want to expand into another area, or a start-up idea that you want to be the next big thing, we can help with strategic thinking, business modelling, and product design, right through to development and launch.

Digital

Dubit have always been at the forefront of technology that engages young people. From launching the first kids game world back in 1999, through to creating the first kids’ virtual reality game on Oculus Rift in 2014, our interactive studio of 55 professional designers develop cross-platform entertainment that kids love. Whether you are looking for iOS or Android apps, casual MMOs, educational games, or connected toys, our research-driven process designs fun into your product, and our technology delivers across all devices.

Marketing

You’ve designed a great product, but it isn’t selling. What do you do now? Dubit can help. We apply years of experience working with kids products, together with analytics and behavioural science, to develop and implement marketing strategies that go beyond industry benchmarks. We don’t just rely on pirate metrics - although they are important when your product is on the high seas. We also help your audience to find you, and place you in the right place, at the right time. After all, it’s no use doing the numbers if there aren’t many of them.

Bob the Builder

We contacted 1,800 children in the UK and US to help HIT Entertainment develop the launch strategy for the all-new series of Bob the Builder. The research uncovered just how rapidly the platforms children use to engage with brands are changing.

Firebugs

Firebugs of Ancora is a physics-based iPad puzzle game for children of all ages. Children catapult, bounce and smash firebugs through walls, fences, trees and houses to ignite the beacons, and with each Firebug having their own unique powers there’s always a new way to play.

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PBS Kart Kingdom

PBS engaged Dubit to produce their first online world, designed to deliver STEM and systems thinking content to kids, encouraging creation and collaboration skills in a fun, platform environment.

Pillow Pets

Dubit’s user acquisition team has worked with Pillow Pets to halve player acquisition costs and more than double retention. This resulted in helping to cut the marketing costs per-user by a third.

Discovery Kids

Dino Builders is a time travel adventure game. The player begins in a museum and sees children take on the exciting role of an Agent of Epoch - an organization tasked with protecting time!

Wandoo Planet

Wandoo Planet helps children find new books to read, games to play, and things do. Developed for web, iOS, and Android.

Moshi Monsters

Mind Candy engaged Dubit’s Research Team to uncover the differences between their UK and US players and how to modify the game for American audiences.

Club Penguin

Dubit were engaged by Disney to review the European markets, and to understand how to turn players into payers.

Cartoon Network

Cartoon Network asked Dubit to test their new world with children, and to identify where children got confused and how to improve retention.

Dubit only work on products for kids. We’ve developed 50 research tools that help the consulting, development, and marketing teams bring a child’s perspective into the product development process.

Virtual Reality

Technology

Dubit has launched the first multiplayer VR experience, Fairy Forest. Developed using Dubit's Virtual World Platform, the same technology that powers iOS and browser games for PBS KIDS, Cartoon Network, and the BBC.