Our Email Marketing Service explained...

myCloud Media’s email marketing service provides an effective email service tailored to the client’s needs and aims. The primary objective of the email marketing service is to raise awareness of a company, its brands, its products or services and drive traffic to the website.
Email marketing is an effective electronic direct marketing tool that is fast, cost effective and fully transparent.

Tailoring our Service for your Needs

At myCloud Media we understand that every client is different. Our team of account managers ensure they have an in-depth knowledge of a client’s business from the very beginning, enabling them to provide email marketing activity tailored for you.

Our Approach

We assess each client and their target markets individually. We will work closely with you to agree the email marketing strategy. Our approach involves the following:

Email account set up:

We are an approved Constant Contact Solution Provider and use the tried and tested internet-based email management solution. For a small monthly fee, Constant Contact allows users to create emails, manage data and track results as often as required.

Design email templates:

To ensure your emails reflect your company brand, our designers and account managers will set up email templates that will form the basis for campaigns going forward. Your email templates will include your company logo, your brand styling, links to your website, links to your social media accounts and general contact information.

Database collation and upload:

If you have an existing database of customers and prospects, we can help you to cleanse and load it up into your Constant Contact account.
If you don’t already have a database of contacts, we can help you source data from quality assured third-party suppliers.
By issuing regular emails, your database will gradually be cleansed, filtering out any goneaways and non-existent email addresses.

Creating and issuing emails:

As soon as an email template has been designed and data has been uploaded into the system, we can start to create finalised emails. Working from a client brief, we will incorporate text and imagery into the layout and include links to your website. Test emails are issued for review and approval before the final email is issued to the designated contacts. Emails can be distributed immediately or scheduled for a future delivery date and time.

Analysis and data download:

Following the issuing of an email, we can start to monitor the results immediately. Constant Contact is completely transparent and tracks the number of email opens, click-throughs, forwards, opt-outs and bounces.
If required, data can be extracted and downloaded into spreadsheet format for further analysis and follow-up by sales teams.

The Results

Our service wins business for our clients time and time again. Email marketing is one of the most cost effective ways for you to keep in touch with your customers, so why not take advantage of our service for your business today...

myCloud Media work with a range of clients successfully managing email marketing activity on their behalf. If you would like to hear first-hand from our happy clients about our service, our approach, our methods and our results, then simply let us know and we can provide both written and verbal testimonials.