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OVAB Europe is the neutral and independent representation of interests for the European digital Out-of-home industry. It is our mission to raise the awareness and to establish the digital Out-of-home communication as an independent and accepted media within the media landscape and to established OVAB Europe as a permanent representation in public, economy and politics and all relevant committees or organs.

OVAB Europe will promote the pan-European dialog and knowledge transfer between all stakeholder involved in the digital Out-of-home industry. The association will provide information, research-papers and studies and will develop standards within dedicated competence teams.

OVAB Europe is the first information source for media and public regarding the European Digital Signage industry. This is achieved through continues marketing and PR activities in terms of the Digital Signage industry.