"It will be kind of like Say Yes to the Dress, only we're more interested in the stories. How the bride and groom met and things like that," Tibbetts tells CultureMap.

Tibbetts hopes it will be more of a "lifestyle program" than a "reality show," with an educational element and plenty of style tips that viewers can use.

"It will be kind of like Say Yes to the Dress, only we're more interested in the stories. How the bride and groom met and things like that," Tibbetts tells CultureMap.

And, as I learned during our conversation, many of those stories are priceless. From the groom falling into a baptistery just minutes before the ceremony, to a woman being buried in a borrowed dress, Tibbetts and Martin have seen and heard it all.

"I mean, you couldn't make these up," Tibbetts laughs.

The project has been in the works for more than two years, and the show's first 13 episodes are currently being bid on by several U.S. broadcasters (though the official announcement has not yet been made, the production companies, RTR Media and Citizen Skull, have worked with clients like HGTV, the Food Network, Comcast's Style Network and W Network in the past).

The producers are currently hosting an open casting call for mothers in the market for the perfect dress. Shooting is scheduled to begin at the 6,500 square foot store on April 24 but, Tibbetts promises, there's more than enough room and consultants for the film crews and the regular shoppers.