Julie Bush

Regional Publisher at Tails Pet Media Group

Work experience

Over 16 years of award-winning and consultative sales, marketing, and business development accomplishments in both the B2B and B2C environments with an eclectic background in diversified vertical markets and industries including:INDUSTRIES/VERTICALSAutomotive

Communications

Advertising - Print and Digital

Digital Strategy

CPM, CPC, CPA, CPL, PPC campaigns

Consumer Goods and ServicesRecord Label Distribution/Manufacturing

Music Entertainment

Publishing - Print & Digital

Service and Hospitality

Food and Beverage

Health Care

Non-Profits

Professional Audio Equipment Sales and ServicesContractor and Home Improvement

Jan 2010Present

Regional Publisher / Contractor

Responsible for launching, maintaining, evolving and expanding national lifestyle pet publication in the Kentuckiana market while building and managing ongoing client relationships; working and coordinating with client services, operations, editorial, production and public relations teams to develop and execute integrated campaigns at the local, regional and national levels.

Manage a sales territory to service local, regional and national B2C advertisers and sponsors.

Develop, support and maintain productive relationships with executive directors and support staff at non-profit animal shelters, breed rescue organizations, off-leash parks, and pet-friendly events to support with information sharing, education, and encouraging responsible pet guardianship

Identify clients digital and print advertising needs while working with their agencies, client services and internal marketing team to propose efficient, integrated, advertising and promotional solutions.

Present the value of a monthly, pet lifestyle publication and ezine to target products and services (endemic and non-endemic) to reach a highly desirable demographic of female and pet-centric consumers.

Maintain and support multiple social media platforms including facebook, twitter, flickR, blogs, and a local online pet communities to engage, inform, educate and provide timely insights to local animal events, organizations, adoptions, fosters, transfers and benefits.

Meet and exceed established revenue goals.

Establish strong relationships with advertising agency personnel, including all decision-makers and key influencers from junior media planners to top management.

Collaborate with account managers to present supporting research for media strategies and publisher recommendations.

Provide campaign key metrics, reports, and results of all media to clients.

Respond to campaign reporting results and recommend optimizations and strategies.

Provide and develop partnerships and sponsorship opportunities to support non-profits with their marketing budgets, challenges and goals.

Apr 2011Dec 2011

Senior Digital Sales Specialist

Assisted and supported a team of five local multi-media account executives at the local, regional and national levels while utilizing communications and organizational skills to provide customer service, sales, creative and advertising revenue.

Created unique value proposition of Courier-Journal.com and Yahoo products while communicating the benefits and value to clients and advertisers.

Worked intensively with local account executives to launch new digital product initiatives.

Helped identify and close new business and product offerings with key accounts.

Conducted sales training and share best practices across the print and digital teams.

Created and managed sales guidelines in this ever-evolving digital space.

Coordinated with teams to optimize sales in the social commerce space.

Presented local results to top managers on the Digital Commerce team.

Worked with marketing team to create custom and targeted sales materials and presentations.

Collaborated with print account executives to maintain a pipeline through CRM software.

Stayed informed and shared consistently with digital and print teams consumer trends while demonstrating and maintaining top-of-mind awareness as a leader in a high-energy, fiercely competitive space.

Coordinated with editorial team to secure interviews, sponsorships, promotions, features and contests while working with advertising agencies, public relations firms, bloggers, online communities and social media communities to brand, promote, educate, target and position various products and services for Baby Boomer women.

Assisted with both front-end and back-end planning/blueprint for major redesign of beta site for official soft launch in less than three months while securing advertising and sponsorship opportunities.

Increased traffic and membership from ground zero to over 25,000 members in less than 4 months while assisting and integrating social media applications using content to drive traffic.

Jan 2003Jan 2005

Online Automotive Sales Executive

Online automotive sales executive responsible for major metropolitan newspaper automotive web based product sold to small and large automotive accounts - franchised and independent - in the greater Indianapolis metropolitan market.

Apr 2001Dec 2002

Contractor

Responsible for selling commercial audio sound applications, solutions and services to all applicable vertical markets and industries at a local, regional and national level.

Provided customer sales, service and support on various commercial applications including marketing-on-hold; music-on-hold, drive-thru communications, speakers, music lifestyle programming, retail audio architecture, and more.

Consistently billed over $20k per month in new and recurring business

Jun 1996Mar 2000

Regional Sales and Marketing Director

Intersound Distribution and Platinum Entertainment

Developed and implemented national sales and marketing programs for independent record label and distributor.

Organized and coordinated all national sales and marketing for new releases, catalog and seasonal promotions at both the brick & mortar, catalog and ecommerce levels in various music genres including Rock, Rap, R&B, Country, New Age, World and Classical.

Spear-headed all retail campaigns and programs with vendors, sales and distribution teams on a regional and national level.

Supervised national retail sales and marketing department for Tower Records, Virgin Megastores, Best Buy, Walmart, Circut City, Target, The Nature Company and large independent stores.

Managed and supported over 35 outside regional sales representatives with two major distributors on all key releases and catalog in all music genres.

AWARDS

Objective

Seeking a challenging, rewarding and reinvention opportunity which will allow for the effective utilization of my versatile and diversifed communications, sales, account management, marketing, product development, project management, customer service and business development skills within a passionate, progressive, purpose-driven, ethical and rewarding environment.