Category: Search Engine Optimization

SEO, better know as Search Engine Optimization has become a well-known phrase online, especially for those of you who are looking to bring in more traffic and boost your search rankings. SEO has changed and morphed not only itself but also the trend of content and sites online. With the online world dancing to the tune of SEO; we felt that it was about time to decipher the melody, to dissect the note and give you the secret that lies within. Let’s just say that we are going to spill the beans on some juicy SEO secrets.

1. The Devil Is In The Detail

The more specific your content, the more chances of your content reaching the target audience. The internet world is no longer what it was hundred years ago. With online content about every little thing under the sun, your content needs to stand out by being specific. Instead of editing and re-editing your content to focus only on one aspect, try focusing your energy on writing the accurate Meta description for your site. The Meta description is a summary of what your site consists or caters. The more particular you get in your description, the easier it is for search engines to link you to potential seekers.

2. Keep It Fresh

Aside from being intricate with details, try to keep your content up to date with the times. Relevant information and content that is fresh grabs the attention of online customers faster than unrelated outdated data. Try to roughly maintain and update your content with relevant data and stats. Continuously updating content will ensure that your content pops up more often in searches.

3. Get Optimized

With the majority of the world population accessing content through mobile phones, you will need to mobile optimize your site to make it all the more accessible to people. Your site loads up a whole lot faster when your site is optimized. Optimized sites make it easier for search engines to get you.

4. Keywords, Keywords, Keywords

That one word often linked with SEOs – Keywords is a quintessential part of the online realm. Keywords make or break your search rankings, so try to find the keyword that best suits your nature and make your content work around the said keyword. Incorporate the keyword into your title and the opening/introductory paragraph of your content; this helps boost your SEO ratings. Speaking of keywords, one easy way to get search ranking is to indulge in long-tail or location based keywords. Keywords don’t have to be just a single word; specific keywords stand a better chance of getting more clicks than generic keywords. Try to use keywords that are more specific to your craft or involve a particular location name in them. With Keywords, you will need to play around to see which fits best and which is better left out.

5. Build Credible Links

SEO is not all about keywords, some of it can be credited to links as well. Better known as ‘Link Building,’ which is simply as an act of where people or ultimately search engines link to your website when they perceive your brand to be the source – the source of authority. If multiple sources put out links to your sites, search engines will find it easier to gauge your site’s popularity. More linking can get you global recognition, which is never a bad thing now, is it?

6. Take It Slow

Think of SEO as a roller coaster ride that never ends, but don’t let that scare you. Sure, there will be ups and down with SEO and optimization going on, but if you work in haste, then you are making the ride a whole lot difficult. Take things slow, analyze the setting and collaborate with a pre-meditated mind. SEO is not easy, but that doesn’t make it rocket science.

Want to learn the ropes of the social realm? Then let Spize Media teach you about it! From Search Engine Optimization to Generating coupons and discounts, we handle it all and would love to be a part of your firm. Like what you are reading so far? Then head on over to our site to hear more about what we offer!

We have already discussed posts on how SEOs work and how small businesses can work around it, but we decided to go in depth with how exactly do small businesses benefit from local search optimizations. You probably know this by now, but local searches are a way for your local search engine to provide with immediate and close by results. Since local search engines will show search relevant to the location, if your company has enough SEO then you will inevitably pop in the searches. This is a great way for small and upcoming businesses to get noticed by people around them. If you happen to have a noodle shop tucked in the corner of a dead end but have good SEO to back you up, chances are people nearby will find you online.

Here are some ways you can benefit your business through SEO

1. Create A local Page

Head over to Google and register your business along with a local page for your firm. In a rare case, your company name might have already been recorded but not by you. In such situations, the obvious route is to claim your business swiftly. Also while creating a local page, mention what category your business falls under. Be clear about what business you want to focus on and mention it as your category. If you are unsure about your group and choose to leave it blank, the search engine will not show your business in the results. So be sure of what you want to focus on and mention it on your local page.

2. Consistency Is The Way To Go

Be consistent in your vital details such as address information and the spelling to your name. Make sure you maintain the same address information throughout all portals of the web. That will boost your SEO. Should a scenario occur where you an unknown source has published your details online, track them down, claim it so that, it will be easier for you to make changes to the details in the later years.

3. Quality Check

Now you will need to be proactive here. You need to ensure that your business is up in the ranks of listing in your area. The best way to do this is by incorporating tools and online features such as Moz Local Tool to make sure that you are visible on the web directories. You can be organic and do the work yourself- search online either geographically or category wise and check if your business name pops up, if not, then you know your pages need some tweaking.

4. Word Of The Web

Reviews are a life-saver if you happen to be a restaurant or a business indulged in food or entertainment. Multiple review sites help with strengthening a firm’s SEO. When more reviews of a particular business pop up, then the SEO for the company skyrockets, getting the attention of Google which in turn will bring you up in the search rankings.

5. Let The Professionals In

With so many emphases on SEO and how it can either sail or topple a business, you would be surprised to know that there are actual companies out there whose only focus is SEO. So why not let them handle the mayhem of the inter-webs? Since SEO is a continuous process, you will be glad that you let a professional take care of it for you. Go online and source out the best SEO company for your business and get them to work for you.

SEO can bring you up on the global platform and give you the recognition your firm needs. So with a careful planning, clear idea and a wise professional to guide to through, you can build your internet grasp and widen your reach with your audience. Sometimes, your presence online could not only bring your more customers but more opportunities to grow as a business.

Citations and link building are the two strong forces you need to reckon with to bring in a flood of SEOs to you. Why not let us make it easier for you? We at Spize Media focus on digital marketing and Local SEO just so happens to be one of our specialty.So why not drop us a line by heading on to our site, we would really appreciate that.

8 Top Reasons Why Local SEO is Important For Your Business

Search Engine Optimization, more popularly known as SEO has become a household term in the space of digital marketing. Triggered by competition and the urge to reinforce brand visibility, the SEO wave has captivated all businesses alike. In the fast paced marketing ecosystem, localized targeting of customers is brewing hot. Also referred to as geotargeting, start-ups and SMEs have found it more profitable to use local SEO in preference to reaching out to the world at large. Local SEO is founded on the logic that when customers browse the search engine without defining their needs geographically, they get frustrated with the results. For example when you search for a bookstores stocking children books, the search engine throws up names of bookstore from anywhere in the world. Try rephrasing your search by typing bookstores for children in Chennai, India, you get more practical results. Local searches are becoming very prominent and as a result local SEO is emerging as an indispensable marketing tactic for local businesses.

#1 Driving Targeted Traffic to your business

Since local SEO focuses on generating more targeted traffic to the business, visitors to your showroom would include more customers who are neighborhood inhabitants. This underlines the fact that rate of conversion is high. When local customers visit your business, you can count on converting them because of the proximity factor. For the business, customers who live in geographically close locations are a profitable database. Once you know your customers inside out, it is possible to analyze their buying preferences. By reaching out to them with relevant products and services that correspond with their purchasing pattern, you succeed in bringing targeted traffic. Customers also stand to benefit from local SEO. They need not travel miles to reach their favorite shop. They need not set aside considerable amount of time for the visit or for shopping. They find it easy to shop on their way to or from their workplaces. A local store in the corner of the road is always preferred to a sprawling mall in the outskirts of the city.

#2 Google is in favor of local businesses

Google promotes start-ups and SMEs by offering them lot of free tools like Google Analytics. This is mainly because big businesses who have already established their brand wield command over a huge clientele. They can afford to earmark huge chunk of the marketing budget for promotional and marketing collaterals. But new and small businesses that are yet to position their niche in the target market and handicapped in terms of a shoestring budget. From the perspective of Google, local SEO is very influential in to meet customer demands. Needless to say, customers turn to Google for almost all of their searches. Google goes every extra mile in ensuring people get realistic and effective results as opposed to far-fetched and incompatible results for their searches. The prominence of Google as the most sought after search engine is leverage when the search results throw up names of local businesses. Only businesses that do their homework properly on employing local SEO can be assured of making it to the top list in Google searches.

#3 Combatting competition threats

Competition is omnipresent in commerce. Name any product or service, and you will find a hundred competitors who market the same. The Law of Markets state that it is impossible for firms to enjoy 100% market monopoly for long. Competitors are the most direct threat to brand loyalty. To position your brand and ensure that your business is not just another brick on the shopping wall, to exercise control over market share in your vicinity is the first step towards surviving competition. With countless start-ups entering the arena every day, a million new websites are created. Customers go in for the ones who are easily shown on the search engine. Local SEO helps with search engine visibility which is also a cost effective methods of improving brand awareness. Instead of reaching out to the whole nation with negligible conversion rates, micro targeting will result in better conversion. Competitors may outwit you at brand level, industry level or by converting any factors that are a weakness to your enterprise that are imposed by the macro environment. A business must be on the constant lookout for such factors by sharpening market analysis and synthesizing the results on a periodic basis.

#4 Hyper-specific locations for businesses

These days search engines are accessed on the go. For example you have a meeting in Fremont with 30 minutes to spare and you need to grab something to eat before the same. You tend to search for eat outs in Fremont, regardless of the fact you stay in San-Diego. Businesses need to make use of digital marketing and SEO tools which can link your business for the mobile population in your area. This is because of the advent of wearable devices and accessing internet from apps on these devices. It does not merely suffice to target customers who live in your neighborhood. Local SEO goes one step further and gears your visibility on the searches made on the go. It will not be an understatement to mention that the advent of smart phones and mobile applications have shrunk the divide between the physical and virtual markets. Search engines are working with extremely accurate search algorithms which filter search results with precision and only the most relevant and location-specific results are thrown up for customers.

# 5 Positive reviews from local customers can attract new customers

As a result of local SEO, the footfall of neighborhood customers will undoubtedly rise. Such customers not only visit and shop from your store or order services from you, but will serve as very useful propagators of word-of-mouth publicity. Customers are always skeptical to subscribe to novelty and the entry barrier is negated by an endorsement from your man next door. Similarly, the getting positive reviews from the customers with regards to product satisfaction, product life, and user-friendliness and after sales service will bring more new customers to the business. By ensuring your postal address and telephone numbers are mentioned correctly and in comprehensive format, across the internet, you need to nullify discrepancies between different sources where you have publicized your business. Unless you do this, local SEO results will not be impressive.

#6 Long term relationship with customers

This is a very important edge that you can gain over your competitors , by making use of Local SEO techniques. A customer within your geography, who is satisfied with your value proposition is bound to come calling in the near future. He may engage your services regularly. You can personalize your product portfolio for a regular customer so that you give him the comfort level of shopping with your business. In these days of diminishing brand loyalty with customers switching between brands without so much as a rethought, employing local SEO and keeping your local customers hooked is of pivotal importance. This assumes much more relevance when you launch a brand new array of merchandize. When you have a bunch of long-term customers, you can appeal to them with ease for persuading them to try out your signature creations, without having to resort to marketing from the scratch.

#7 Increased revenue streams and profitability

This is the ultimate goal for which all businesses function and exist. Local SEO tactics contribute in a most candid function to leverage your stream of revenues and boost your profits. Since it caters productively to business extension with local customers, both existing and new, you can be assured to see your profit index zoom forward. Local SEO techniques can be promoted as a chief marketing strategy, especially for small businesses who are not craving to attain national or international recognition, at least till brand awareness and loyalty are gained. By using relevant keywords that may be typed by customers when they search for your products.

#8 Leveraging Social Media Marketing endeavors with Local SEO

Holistic use of local SEO techniques can leverage the advantages of social media to your business. There has to be a right combination and a diligent choice of appropriate social media networks for the business. The needs of business to business marketing and business to customer marketing are different. Local SEO strategies are also different. For example, to make local SEO work on Quora, you can answer sector-specific questions, while with snap chat you can tap local publicity for improving the buzz. You can benefit from the interplay of different social media networks. To cash in on the viral effects of social media ads, local customers can be reached effectively with the blend of SEO strategies and social media posts.

If you are a business with a physical location and have prudently decided not to get lost in the maze of the world wide web and its global outreach, visit www.spizemedia.com and check out the versatile digital marketing portfolio. We pioneer administration of tailor-made and result-oriented local SEO tactics which fit your budget neatly. To experience the magnitude of traffic that local targeting can invite, sign up for our state-of-art digital marketing services.