Analytics, marketing automation, email, user testing, error reporting, and support tools all require the same data: who are your users and what are they doing.

Without Segment, you have to instrument each tool separately, even though you send them all the same data. Segment eliminates this extra code and replaces the tool installation process.

You just send your data to us, then we translate and route it to all of your tools.

Use the Segment API to track user events like page views, clicks, and sign-ups on your mobile app and website. Next switch on marketing, product, and analytics tools you want to use in Segment’s control panel. Then Segment:

Collects and stores your data in one place

Prepares and translates the data into a format each tool understands

Sends the data to your designated tools, so you never have to install tracking again.

HOW YOU CAN INTEGRATE IT TO YOUR WEBSITE?

The first thing you need to make an account on segment website. (IT’S FREE :-P).

Then you can simply follow the instruction as given and after that, you just need to login into it.

After successful login, you need to create a workspace where you can simply add source. (As shown below).

In my case, I have already added one source but in your case, you need to add a source.

Simply clicks on “Add Source”. Then you will see the next screen.(As shown below).

You can select any sources for example “JavaScript”, “IOS”… But in my case, I have so many complexities and some custom functionalities as well so i have chosen “PHP” as a source.

If you can’t find “PHP” in a source list. Then just simply You can see a filter source section to the left top side. Just type “PHP”.

After selecting PHP, Just need to click on connect (As shown below).

After, Clicks on connecting you will see the source setup screen (As shown below) and then clicks on “Add Source“.

Now, You need to download the library, clone the repository from GitHub into your desired application directory. or You can simply download the zip file and extract it to your application directory.