Remy Fletcher: From the “how” to the “why”, how great product owners empower the team

The level of detail and involvement with the implementation decisions is a good indicator of the quality of the Product Owner’s work.

The Great Product Owner: Focusing on the “why?”

Great Product Owners are open to the team’s questions, and even encourage them to ask questions. They focus on communicating the “WHY?” of the product instead of narrowly focusing on the detailed functionality.

The Bad Product Owner: Micro-managing the “how?”

In contrast, the Bad Product Owner focuses on the “HOW?” and may even try to micro-manage the team’s technology and implementation decisions.

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