Google Trademarking The Word Beta

No, not really. But one of our SEW Forum
threads points over to In Search Of Stuff, where
2006 isos Search Predictions suggests humorously that this will be the year
that Google decides to trademark the word "beta." Others I liked:

Search will be integrated with everything from mobile phones to
microwaves, but people will continue to use their browser to search, their
mobile phones to make calls and their microwave to reheat 4 day old pizza
that is ?still good?.

The Hilton in Paris will continue to pay well over the odds for PPC
traffic, and leave many punters bitterly disappointed when they arrive at
their site.

Google release rel=?this_link_is_not_paid_I_promise? link attribute.

A good chuckle. Thanks Scottie and Mike. My prediction is that
Gray Hat Search Engine News will
either challenge ISOS for a duel over who can have the funniest satire site
about search or that the two will merge.

More on Industry

"SERP changes to Google algorithms are as inevitable as death and taxes," said Hilton's Melissa Walner, discussing how important it is to be nimble in the ever-changing search marketing industry.
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