Description

General description

It's September 2016, I just moved into a new apartment for university, and I couldn't be more excited to make the place mine! I thought that covering my naked walls would be the easiest way to spice up the place, and really make it mine. I spent countless hours both online and in local shops before giving up on finding decor for my walls. Everything I found was cheesy, generic, or boring. The only "cool" wall art existed at galleries, which as a student, was far out of my reach. Frustrated with the current, mass produced wall art that was out there, NakedLoft was born. I decided to fill a huge gap in the home decor market: A selection of unique, trendy wall art, at a fair price.

_

Since its inception, NakedLoft has been an ever-evolving brand.

October 2016
- Launch of NakedLoft art prints

March 2017
- Launch of NakedLoft canvas

September 2018
- Launch of NakedLoft acrylic prints

_

This is a drop-shipping store. That means you do not have to invest in or hold ANY inventory. This is exactly the business model I set out to follow when starting the brand. The idea of a location independent business was to me, fascinating. There are an endless amount of reasons that I can list as to why this is the ultimate business model, but here are just a few:

You can travel the world running a business from your laptop.

You only pay for what you sell. This means no money tied up in inventory.

You can test an unlimited amount of products with minimal risk.

_

With the purchase of this brand/store, you get the following:

Ownership of the brand, and Shopify store

Direct access to our awesome supplier/manufacturer and pricing.

All social media accounts

Ownership of the domain

Google analytics account (tonnes of useful data)

Facebook ads account + pixel (tonnes of useful data)

15 days of unlimited access to myself for any and all questions

_

Reason for sale: I started a new e-commerce company back in November of 2017, and had to choose between continuing investing money and time into NakedLoft, or investing in something new that may become even bigger. I chose the former. This is the reason for the decline in traffic/sales after November.

_

While I should’ve sold the store back then, I kept NakedLoft going as a personal “hobby” company in order to test new creatives ideas. However with the decision to terminate further investment in both time and money, there was a significant decrease in visitors & revenue due to lack of promotion.

_

Other notes:

Shopify's valuation of this store: USD $58,000

Total orders: 6976

7% rate of return customers. This is without actively managing our email list

Completely mobile friendly (most sales come from mobile devices)

Why should someone buy this store?

If you've ever dreamed of owning a unique, location independent e-commerce business, with tonnes of opportunity for growth, this brand if for you! This e-commerce store was built with the goal of being able to travel the world while running the business, which I've since been able to accomplish! I would love for another entrepreneur to experience the same dream I've had the pleasure to create and live through NakedLoft.

How can the future owner improve the business?

One of the great things about this store/brand, is its endless room for improvement and the ability for personalization. Partner with new photographers, or artists for an endless supply of products for years to come. Open local pop-up shops. Partner with influencers to create exclusive collections that their fans will love. Negotiate wholesale deals with physical home-decor retailers. The opportunities are truly endless for someone willing to invest their time in this business.

What work have you put into the store?

Thousands of hours have gone into improving this brand since day one. From optimizing every facet of the store, to developing a valuable relationship with our manufacturer.

Time to run this business:approximately 25 hours per week

Traffic and Performance

Avg. Revenue /month

$22,661USD

Verified

Avg. Sessions /month22,107Verified

Avg. Profit /month

$7,500USD

Profit Margin30%

Avg. Sales /month200

Total revenue

$589,192USD

Revenue data comes directly from Shopify and cannot be edited by the seller

Total traffic

574,783Sessions

Traffic data comes directly from Shopify and cannot be edited by the seller

Expenses

Shopify plan

$79USD

/month

Domain

$2.08USD

/month

Sale Includes

Physical inventory

Not Included

Logo and branding assets

Branding materials will be delivered via shared dropbox.

Personal support after sale

I will make myself available for 15 days post sale (can be negotiated) via skype to in order for you to have direct access to me for any help you may need from me.
_
I can also offer digital marketing, and conversion rate optimization training.

Domain

Product photos

Product photos will be transferred via shared dropbox.

Suppliers

Social Media

Total followers50,000subscribers

Mailing list15,000subscribers

Why request information

Verified listing data

The revenue and traffic data that you see on each listing is pulled directly from its Shopify account. This means that the data has been verified. Exchange reviews and monitors listings for thorough and accurate information.

Secure messaging platform

You will be able to communicate with sellers via a secure messaging platform. After you log in and request information from a listing, sellers are notified and have the ability to respond. When you are ready, you can make an offer.

Encrypted payment capture

Exchange and Escrow.com have partnered together to provide you with safe transactions that have bank encryption, making sure that payment is securely captured. Escrow.com ensures that its users pass verification checks before transactions can proceed.

Take time to inspect the business

Once you submit payment to Escrow.com and the payment has been secured, the funds are held until you confirm that all assets received are as negotiated. You can use the inspection period to ask the seller any extra questions about the business.

Safe store transfer

When the transaction is finalized, the dedicated migration team at Exchange will begin the process of making you the new owner of the store. Buyers and sellers will be notified via an email from the Exchange team once store transfers have been completed.

Post-purchase 24/7 Shopify support

Once you log into your Shopify account for the first time and choose a subscription plan, Shopify Support Gurus are available 24/7 to help you with the settings of the store.