Brand new analytics for Reveal publishers

As we mentioned last week, we’ve been in the process of updating Reveal revenue analytics. Well, today, we delivered!

Starting this week, Reveal publishers will now see a completely revamped analytics and metrics as it pertains to below-the-fold monetization. Most analytics focus on topline data, but with Reveal, and the focus on below-the-fold earnings, we give you the data that makes most sense for evaluating this kind of performance.

What’s improved:

Better date selection, so you can see earnings over time by week or month

As you can see, we’ve focused a lot on viewability. This is because below-the-fold performance depends on viewable impressions. In the future, we plan to make additional improvements to help publishers up their viewability percentage.