Amcomm, founded 16 years ago by Mark Amadio and Kyriakos Konstantakis, operates 29 Verizon stores in Maine, Massachusetts and New Hampshire. The Charlton-based company also has a store in Ludlow.

Amadio, who spoke before the ribbon cutting, said Amcomm is a "strong growth partner" of Verizon.

"We saw the opportunity here with the new plaza and the great location just off the highway," he said. "Now it's about getting our name out there and making sure people know who we are."

Amadio said Verizon dominates the wireless scene by using an "indirect channel" approach for selling their products and services through companies like Amcomm. "They (Verizon) realized we might do it better than them at the store level," he said.

He also credited Verizon's strong cellular network in New England for Amcomm's expansion.

The $20 million Ingleside Plaza opened in 2016 and includes Amcomm's retail neighbors Applebee's, Chipotle Mexican Grill, The Vitamin Shoppe and McDonald's. "It's always nice to be in something new," Amadio said.

While the Apple iPhone X remains a top seller for Verizon, the iPhone 8 continues to be an affordable option for consumers, as well as Samsung's Note and Galaxy lines, he said. The store offers a full line of accessories.

State Rep. Aaron Vega, D-Holyoke, joined Amadio and Konstantakis for the ribbon cutting. Vega said local and regional businesses like Amcomm are bringing back Main Streets and plazas like Ingleside Square.

He added that while Holyoke would welcome large companies that offer hundreds of jobs, small businesses like Amcomm offer immediate employment opportunities for Holyoke residents.

"The reality is we're likely to get 10 small businesses that each have three to four jobs," Vega said.