Pokemon Center reveals Alola Festival merchandise

unseAs July is coming, a new lineup of summer themed merchandise is hitting Pokemon Center pretty soon. The theme for this year’s summer lineup is Alola Festival, featuring Pikachu and their Alola friends celebrating the time of the year.

Let’s take a look at some of the highlights from the Alola Festival lineup.

To get into the mood, Pikachu has dressed up for the occasion. Standard plush and mascot versions of Alola Festival Pikachu will be available for purchase.

Alolan Exeggutor is finally appearing at Pokemon Centers in mascot form. Sadly, no standard plush has been spotted yet.

If you really want to look like Alola Festival Pikachu, you can grab a complete set of wearables – straw-hat with Pikachu ears, black Pyukumuku T-shirt (in gallery below), and Alola Sunset Aloha shirt (not pictured).

The Alola Festival lineup launches on July 15, 2017 in Pokemon Centers and Stores across Japan. A complete list of the Alola Festival merchandise and various images can be found below. Prices do not include the 8% sales tax.