Tag: Content

Another WordPress SEO Plugin by Katz Web Services

The Show Content Only Plugin enables you to show only a post or page’s content, without sidebars, footers, and other content.

There are many different reasons for wanting to show just the content, but there’s never been such an easy way to do it. This plugin adds a box in the post and page editor that provides you with four links:

Content Only

Content with Tags

Content with Categories

Content with Categories & Tags

This is very helpful in conjunction with the Google Keyword Tool, so that Google only analyses the content of your post or page, not the surrounding context as well.

Demo Links

Click the links below to see this article in the variations available.

Why use a content spinner?

There are a lot of content spinners out there (I won’t even bother linking to them, most are for spamming, not for SEO). The existing products allow you mass-export articles then submit them across content networks to build links using spammy articles. That is not what this plugin does. This plugin allows you to enhance your site’s SEO by reducing duplicate content.

Google has been improving its handling of duplicate content by implementing use of the canonical tag and updating its algorithm. They don’t punish a site for duplicate content, but having unique content is still better than duplicate content.

As a web designer / developer, my job is pretty straight forward: I design a website, code it, and add the content. But that’s not all. I’ve also got to be a pest, hounding clients for content.

At the beginning of each project, it’s always a good idea to get a firm grasp on exactly what content is going to be on the website. Defining a site map is vital to developing a website. A simple list helps you figure out what is needed. Below is a sample:

About us

Employees

Bio paragraphs

Head shots

Contact information

History

Photo of founders, current owners

Chronology

Intro paragraph

Bridge history with present, link to various project

Once you’ve got a good understanding of what is needed, you must start asking for content immediately. Companies like to wait until the last minute, then wait days longer to deliver content. If you plan for late content and pester your clients from the get-go, you might be able to have everything you need when the website is complete.

There is a great book (Web ReDesign 2.0: Workflow that Works) that says you should create a timeline for content delivery. They have a pretty table with deliverables and a flow chart and all sorts of great stuff. In a perfect world where the website project is the client’s top priority, a content delivery timeline might work. Heck, you could even bill clients for overdue content! However, in the real world, there’s no such thing as a content delivery timeline. A web developer must take content into their own hands, or else you won’t get paid.

Designer, protect thyself!

If you have clients with overdue content that is holding up the launch of a website, it’s not a big deal, except that designers often get paid when the site goes live. No content, no pay check.

A contract is a great place to define what happens if the site is ready except for the content. Rather than being paid at launch, it is a good great idea to be paid when the site is ready – content or not. That way, if you’ve done your part of the project, and your client has not yet prepared their portion, you can still send off that invoice.

When modifying your contract, keep in mind that you’ll still need to agree to add the content once you receive it! If that’s too big a hassle (working for free after getting paid), then don’t bother changing your current contract.

How do you deal?

Do you have nightmare clients? Late content delivery? Are you the client? How do you handle being part of a web design project? I’d love to hear your stories.