This was a freelance job I did for Geek Squad, right after Best Buy acquired them. It was a two-sided brochure, where reading from one end talked about the "good" computers can offer (music, fun, etc.), while reading it from the other end talked about the "bad" that computers bring with them (viruses, crashes, etc.).

This was a comprehensive re-branding of Al Frank asset management and mutual funds. I created new logos, sales materials, brochures, direct mail, etc. etc. The goal was to look like a reliable financial institution, while also appearing patient, zen-like and somewhat unorthodox.

Wednesday, October 1, 2008

This was a microsite (site-within-a-site) that was developed to demonstrate the key features of Hoover's three newest vacuums. The machines were rendered and animated in CG, then placed into a flash controller. The site can be seen in action here.

This was a direct-mail piece that was intended to showcase special tool abilities at a local Printer, John Roberts. They requested a direct mail execution that would appeal to designers, and might be something they would keep in their offices. The camera, once assembled with glue, used 35mm film and took real pictures.

For AdFed Minnesota's annual award show, we created the most hellish judge we could think of - an ultra prissy, uptight, narcissistic ad man from the 60's. The long poster was the mailed call for entries, the backside of which was a reformatted version of the print ad. The website had an impassable quiz and a snotty blog. The oil painting and matches were both produced for the actual award event.

An online campaign for Prince Tennis. Specifically aimed at teen players, this site featured a pair of fictional twin brother and sister tennis superstars from the country of Skolvia. We made this site with something like $5 at our disposal. Full site can be seen at Ubertwins.com.

Various parts of a campaign to address the problem of smoking among college students. The concept was to mock their rationalization process in an engaging way. The website can be seen in more detail at: walkingtimebomb.com

Here is some work that I did with writer Rob Franks while we were at Hunt Adkins. The players were virtual unknowns, so we gave them exaggerated traits to turn them into modern tall-tales and give people a reason to care about the unproven squad.

I recently heard that 4 of my logos will be included in the next edition of the Logo Lounge series of books. The logos are, clockwise from top-left: AdFed Minnesota; Cahill Financial Advisors; Blue Tractor Cook Shop (x2);

Here is a campaign that I art directed for Cellular South. The goal was to attack the hidden fees that essentially created fake unlimited plans at AT&T and elsewhere. They ended up being a tad more verbose than I would have liked, but I still think they're fun.