Ola, Zomato Enter Brand Alliance

Ride-hailing app Ola and restaurant discovery platform and food ordering platform Zomato have announced a strategic partnership to offer a range of integrated exclusive offerings to their customers.

Under the alliance, the two brands are bringing together their respective platforms and reach to co-create a comprehensive ecosystem for the customers of both service providers.

Ola, Zomato Enter Brand Alliance

Zomato will integrate Ola APIs into their app, enabling easy access to mobility for customers looking for restaurant and eating-out options on their app. Customers will be able to book an Ola ride to the restaurant straight from the Zomato app, the statement said. Additionally, Ola Money will be integrated as a digital payment solution within the Zomato App, it said.

Abhishek Arora, who was earlier heading the seller management and growth vertical at Souq.com in West Asia and North Africa, has come on board as Vice-President of revenue and operations.

The new appointments would be critical in steering the company into the rapid expansion, constantly innovating to meet the funding requirements of SMEs, Harshvardhan Lunia, CEO and co-founder, Lendingkart Technologies, said in a statement.

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