New Logo Announcement: Introducing CRCICA new brand identity

We are proud to announce the launch of the new logo as part of the ongoing evolution of our brand.

Our professional profile has grown and evolved over the last 38 years, and now it is time for a change. We have altered our logo to reflect who we are today and to symbolize our dynamic future.

Basically, the new logo crystalizes the acronym “CRCICA” as the Centre’s most popular identification label. Also, the new design of the outside frame is meant to improve the readability of the full name of the Centre in both the English and the Arabic languages.

Symbolically, the framing circle becomes borderless to create the impression of a whirling cycle that denotes ongoing dynamism.

Proud as we are of our rich history and deep roots, we retain the logo’s core elements, the scale and the map. The image of the scale stands for justice and the Afro-Asian map reflects the Centre’s regional scope of expertise and roots deriving from the Asian African Legal Consultation Organisation (“AALCO”).

In the upcoming months, we will update all our marketing literature and online presence etc. with the new logo. Meanwhile, we invite our business partners who are currently announcing joint ventures with CRCICA to contact us via email marketing@crcica.org to get the new logo guidelines.

Finally, CRCICA is thankful to JWT Bonus TP for designing the outside frame and acronym of our new logo.