Delicious & Sons is a food brand of Mediterranean influence, committed to bringing high-quality organic food to everyday life. Through classical illustrations with a modern treatment, along with a fresh colour palette, we designed an identity for the everyday life, oriented to the American market. Shortly: a contemporary brand, with a sense of tradition.

Brand identity

Logotype and symbol balance a classical composition with a contemporary treatment. (1/4)

Symbol’s construction(2/4)

The symbol works as a dynamic graphic mark that may be used independently or attached to the logotype.(3/4)

The stamp synthesises the brand in a format oriented to merchandising pieces.(4/4)

Packaging

Colour, engravings as texture and typography are the 3 codes of our packaging system.(1/9)

Colour, engravings as texture and typography are the 3 codes of our packaging system.(2/9)

Colour, engravings as texture and typography are the 3 codes of our packaging system.(3/9)

Colour, engravings as texture and typography are the 3 codes of our packaging system.(4/9)

Colour, engravings as texture and typography are the 3 codes of our packaging system.(5/9)

We art directed Salva Lopez to create still-life pictures that revealed the product through its ingredients.(6/9)

We art directed Salva Lopez to create still-life pictures that revealed the product through its ingredients.(7/9)

We art directed Salva Lopez to create still-life pictures that revealed the product through its ingredients.(8/9)

A packaging identity made to differentiate D&S from the archetypal gourmet aesthetics.(9/9)

We gave visual expression to the duality of the brand by designing a classical typographic logo with a more contemporary symbol. Also, we used old ingredients’ engravings expanded to break the limits of the labels, as a way to differentiate Delicious & Sons brand identity from high-end gourmet products. Finally, bold coloured backgrounds assembled everything together, in an eye-catching composition.

Salva Lopez depicted the mediterranean and warm character of the brand.(4/6)

Salva Lopez depicted the mediterranean and warm character of the brand.(5/6)

Salva Lopez depicted the mediterranean and warm character of the brand.(6/6)

Our art direction in photography depicts Delicious & Sons’ character through its people, products and recipes. A human approach that empowered the connection between the brand and its public. Photography by Salva López.