My Design Journey

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Manufacturing giant 3M has trademarked the color canary yellow used on its famous Post-It Notes. They even sued Microsoft for infringement when it created a digital version of a sticky note product in the same color.

3M colormarked the original Post-It color, Canary Yellow, for use in office and stationery products. The sunny hue was chosen because it was the only color of scrap paper on hand when the company started experimenting with the sticky notes.

3M trademarked the colour canary yellow that is used on its famous post-it-notes, for use in the office and stationary products. They have even sued Microsoft for using the same colour when they created a digital version of a sticky note.

The colour was chosen because it was the only colour of scrap paper on hand when then company started experimenting with the sticky notes.

This is a card game that even the cards themselves are entertaining and can even be inappropriate. Their brand is very distinctive and even a little offensive. They aren’t trying to appeal to everyone but they do a great job at appealing to their target audience.

This is an example of their FAQ page:

Jack Daniels

Oak

The advertising of oak is so familiar that when i read it in my head I’m even reading it in the voice of the guy on the ads (David Field)

Marc Jacobs created a pop-up “Tweet Shop” that provided fans with an opportunity to pay for products using social media as their currency.

Everyday Congrats from Tina Fey – American Express

KFC 11 herbs and spices

KFC started following 11 people on twitter, the five original spice girls and 6 guys names Herb. While it took about a month someone finally figured it out, Mike Edgette. His single comment generated hundreds of thousands of likes and retweets. KFC, capitalizing even more on the publicity, painted Edgette a portrait of him riding on Colonel Sander’s back with a chicken drumstick in his hand. Which he again shared for tens of thousands more views and retweets.

Prankvertising is using a prank to advertise something and has become pretty popular by bigger brands. They use it to really grab peopes attention as normal advertising is used everywhere and so often that it has become harder to attract people.

Pepsi max is all about bringing you the ‘unbelievable’ so they created an ad of augmented reality at a bus shelter.

Nivea did a prank at an airport to put people to the test with stress.

When looking for a Brisbane based advertising agency I came across a company called Khemistry. They did a campaign for a business that sells beer, The Good Beer Co. As they were starting from scratch they had to create the brand and launch it by raising funds for them to brew their first beer, which was Great Barrier Beer.

I really like how simple their logo is and how it can be placed onto anything with any colours because of its simple colour. I also really like how simple yet captivating their poster designs are and how they try to send the message out that when you buy this beer half of the profits go towards the Australian Marine Conservation Society that helps protect the Great Barrier Reef.

National Advertising Agency

For the national advertising agency I went with one in Perth, The Brand Agency. The campaign that I chose was one that they worked on for the city of Perth to get people to change the way they think about Thursdays.

They use a design that all points to partying on thursday like its friday. They also came up with a few ads that are different and quirky.

International Advertising Agency

For this one I chose an agency that is based in New York, Darling. One of their campaigns that I really liked was for the Rainforest Trust.

They used a fun and witty approach to help people acknowledge what is happening with the rainforests and they market off parts of the rainforest saying that they are for sale, but its for people to donate money towards the trust

For the last part of our trimester in studio we were to work with other students (or teacher in my case) to either work with them on assets for something of create something for them. The first one I did was a poster for the games department. As part of their project they completed games that were inspired by all different artists. I was to create a poster that showcased these artists works in a way that related to their project “Missile Command”.

It was hard at first trying to come to the terms of putting together all different artworks without it looking like a collage so when I was looking at inspiration I thought that the best way to show all these different artworks was through text. After gathering all of my inspiration and all of the artworks for the artists that I might want to use, I went straight to my sketchbook to sketch out all different ways I could put either the words “Missile Command” or “Artist Inspiration” onto a page.

After contacting the client we agreed on using text was the best way to communicate the ideas rather than putting them together like a collage. So I went ahead and tried out some of the ways of putting missile command on the page and also showed him what I was thinking of doing of showing the art through the text and also what I was thinking for the background.

After talking to the client, we agreed on a text layout and he really liked the idea I had for the background. Once I added all of the artworks to the text and then added the artists names to it this is what I had.

Then it was time for me to add it to the background. The original background I wanted to use didn’t really work well because it was a bit too busy and took too much focus away from the other art pieces so I decided to choose a different piece, but still from M.C. Escher.

I had to really think about which artist was going on which letter to balance out the colours a little bit throughout the whole thing. Once it was all together I was pretty happy with it but you couldn’t really see the text of the artists names, so I went ahead a took the artists names from the bigger text, and made it into a border around the side. I showed the client both of these and he liked the one with the text around the sides better. So after a few fix ups this was my final handover for this client.

For my second collaboration I did, I chose to redo one of the games students webpage design that he has his game featuring on. His game was based off of an artist names Sarah Morris. Her stuff is really geometric and bright so I tried to make my own version and interpretation of her work. I planned to create the banner, the background, and a display image but after creating the banner I thought that a background would be too much and would take away from the banner so I wanted to keep it plain. I had also planned to upload these onto his webpage for him so I could also change the font and the colours but there was a lack of communication so I wasn’t able to do this. This could have been avoided if I had of maybe grabbed some extra contact details off of him apart form just his email address.

I first showed him a little draft of what I was thinking for the banner and the colour pallet and he really liked the idea that I was heading towards, except he wanted the colour pallet changed a bit.

After changing the colour pallet and completing the design, keeping in mind to balance out the colours, I was really happy with how it turned out although I would have liked to add it to his page.

Upon doing some research on a Van Gogh and watching someone create an impressionist painting I saw a comment that someone had written saying that this in fact was not impressionism and that it was post-impressionism, so it got me thinking, what is the difference between these two?

Impressionism began early in the 1870’s, starting with Claude Monte. Claire Fuller (2015) says that Monte was truly the founding father of impressionism as it was merely named after his painting Impression, Sunrise. Of course they did not call themselves impressionists, they referred to themselves as The Anonymous Society of Artists, Painters, Sculptors, and Engravers (Brodskaia, ). Most of the impressionists had a shared goal of being modern artists and they all followed the technique paved by Monet of immediate perception, rejecting the romantic ideals and driving towards painting a modern reality (Fuller, 2015). Impressionism is made up of artists like Frédéric Bazille, Edgar Degas, Claude Monet, Berthe Morisot, Camille Pissarro, Auguste Renoir, Alfred Sisley and Mary Cassatt.

Now on to Post-Impressionism, made up of artists such as Paul Cézanne, Paul Gauguin, Vincent van Gogh and Georges Seurat. In Fuller’s (2015) post she states that “Impressionism is the child of Realism (modern life) and Naturalism (objectivity), while Post-Impressionism is the fusion of Impressionism (modern technique) and Romanticism (subjectivity).” Post-Impressionists desires are to move beyond Impressionism, the immediate perception is dismissed and the artist uses their own personal and unique view of their surroundings and this altered expression is done with the use of medium. Post-Impressionism gave viewers of art a role of interpreting the art, rather than having them just passively observing them.

Although I can appreciate both style of art movements, the post-impression would have to be my chosen out of the two. I like how they interpret their scenes and object how they want to interpret it, not just an actual representation of what is being seen in front of the viewer.

Transhumanists are all about overcoming the limitations of human nature. Our human nature being our capabilities and our emotions, they try to defy these by using new and advanced technology. By using this technology they are trying to enhance our capabilities such as how smart we can be. We have seen this portrayed in movies for decades, but something always tends to go wrong. Is this why we are so scared of changing human nature?

Although I don’t believe that we should use technology to make us smarter, or to enhance our bodily functions, I’m not totally against the use of it for medical reasons. It seems just to me that someone should be able to use the technology that is readily available or the kinds of technology that will be more advance in the future to help them detect or even cure a type of cancer or even help a blind person see.

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