Pepsi to disclose caffeine content on labels

Drinks giant PepsiCo is to disclose the caffeine content on cans
and bottles of its flagship soda Pepsi, a move that comes amidst
mounting debate surrounding the substance.

The new labels, which coincide with the brand's new look, list
caffeine as an ingredient and also separately state "caffeine
content: 25mg/8fl oz".​
The disclosure, which is only relevant to products sold in the US,
comes as consumer and health groups increasingly petition for the
clear labeling of caffeine in order to avoid unnecessary risk for
vulnerable consumers, such as children and pregnant women.
"We're simply giving consumers more information. We started
phasing these labels in several months ago on many of our
beverages. They're showing up on Pepsi-Cola now because we timed
the labeling change to coincide with the brand's new look. This is
something the whole industry has agreed to do,"​ said PepsiCo
in a statement.
Under current regulations, the US Food and Drug Administration
(FDA) has granted caffeine generally recognized as safe (GRAS)
status in cola-type beverages, to a limit of 0.02 percent.
But the American Dietetic Association – as well as the Food
Standards Agency in the UK – advises people not to consume more
than 300mg of caffeine per day. Health Canada advises consumers to
limit their caffeine intake to 400 to 450 mg per day. This advice
is particularly aimed at pregnant women, who, studies indicate,
have greater risk of miscarriage or babies with low birth weight if
they exceed the 300mg barrier.
A study published last year in the Journal of Analytical
Toxicology​ stated that all drinks containing caffeine should
display the caffeine content on their labels, to prevent those at
risk from consuming too much of the substance.
The research team analyzed the caffeine content of 10 energy drinks
and 19 fizzy sodas, all widely available. They found all the fizzy
drinks had caffeine levels well inside the 65mg per 12oz serving
recommended limit for cola drinks in the US. Most energy drinks had
levels in the high 60s and 70s for an 8oz serving.
Dr Bruce Goldberger, one of the researchers, said he was surprised
by the high caffeine content of some of the energy drinks. He
pointed out that only four of the 10 were labeled with some sort of
warning to consumers.
"In certain people, consumption of caffeine causes serious
health effects, such as anxiety, palpitations, irritability,
difficulty sleeping and stomach complaints,"​ he said, urging
for the clear labeling of the substance on all products.
For the past decade, the US consumer advocacy group Center for
Science in the Public Interest (CSPI) has been calling on FDA to
require the disclosure on food labels of caffeine content.
The group yesterday backed PepsiCo's decision to change its labels,
and called on competitor drinks giant Coca-Cola to follow
suit.
​"The Center for Science in the Public Interest
and the American Medical Association have urged the Food and Drug
Administration to require soft-drink and coffee makers to list
caffeine content on labels,"​ said CSPI yesterday in a letter
to Coca-Cola's president and chief operating officer Muhtar
Kent.
"Until FDA acts, we believe that every food company whose foods
contain caffeine, whether it occurs naturally or artificially,
should disclose milligrams of caffeine voluntarily. In addition to
helping some consumers avoid caffeine, disclosure may help those of
your customers who wish to seek it out,"​ it added.
Indeed, following PepsiCo's example could allow food and beverage
manufacturers to prevent future regulatory concerns.
FoodNavigator-USA.com will next week hear from lawyers specializing
in the food industry why caffeine is an issue of rising importance,
and what manufacturers can do to protect themselves from imminent
regulatory action.