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Rocawear, the lifestyle brand launched by Jay-Z has announced a brand new face for their SS13 Collection…

Model and artist Rock Genest aka Zombie Boy has been announced as the face of Rocawear’s SS13 campaign. The new collection fuses smart casual, with a street sport element and includes graphic T-shirts, vest tops, hoodies and varsity style jackets, all with a ‘Ballpark Club’ theme, referencing the famous independent baseball club, The Bushwick Club of Brooklyn. Jackets, snapbacks, graphic T-shirts, shorts and trousers feature camouflage elements within the concrete jungle-themed range.