GMC Sierra 1500 Shows Its Fitness with 46 Push-ups

DETROIT--March 5, 2013: The 2013 GMC Sierra 1500 full-size pickup has a
hydroformed steel frame designed to withstand years of abuse. But how does
it withstand the force of four heavy-duty dock winches – the kind
that moor massive cargo ships – tugging the truck in opposite
directions?

The answer: Just fine, thank you.

A new TV spot demonstrates the Sierra’s ability to handle such
abuse. But what it doesn’t show is just how much torture the
truck’s structure was subjected to by the film crew.

With the four winches attached to the two front recovery hooks and to
each end of Sierra’s available trailer hitch assembly, the black
Sierra Denali was lifted off its tires a total of 46 times over the course
of two days. Aside from a bit of scuffed metal at the mounting points, the
Sierra drove away from the shoot none the worse for wear.

“We considered countless tasks and conditions where our trucks
would head to work when developing the Sierra’s frame, but to be
honest, this challenge caught us by surprise,” said Rick Jayroe,
engineering group manager for chassis structure and body mounts. “Not
only would this test the four mounting points, but only a very strong frame
will stay perfectly straight hanging in the air with the weight of the
body, powertrain and interior components on it. The Sierra handled it with
ease.”

The TV spot was developed to promote Sierra’s new Pro Grade
Protection plan, which launched on February 1 and has been extended for any
2013 Sierra purchased through April 30.

In addition to a five-year/100,000-mile powertrain warranty and
three-year/36,000-mile bumper to bumper warranty, every Sierra 1500 now
includes two years or 24,000 miles – whichever comes first – of
standard scheduled maintenance. With those three elements, Pro Grade
Protection offers the best pickup coverage in the industry.

Coverage is included in the price of the vehicle. Pro Grade Protection
includes regularly scheduled oil changes, oil filter replacements, tire
rotations and multi-point vehicle inspections. Customers will be eligible
whether they lease or purchase and the coverage is completely transferable
between owners.