Demand for produce packaging in the US is forecast to rise 2.4 percent per year to $5.7 billion in 2019, driven by gains for fresh-cut produce as well as sustained demand for healthy snacks, both of which require high-value packaging to extend the shelf life of contents. Additionally, the preference for packaging that makes produce preparation more convenient, such as microwaveable film, or that cuts back on food waste by providing only enough produce to prepare a single meal will contribute to a higher percentage of produce sold packaged and boost demand for a greater variety in package offerings.

Demographic factors such as the aging population and growth in Hispanic and Asian American nationalities will aid demand for fresh produce overall while the large millennial population will drive demand for packaged produce.

Convenient, marketable, sustainable packages to drive growth

Among packaging materials, the fastest growth will be observed in those that provide convenience and portability as well as those with the ability to showcase the freshness of the produce and provide product differentiation through highquality graphics. Plastic containers, which include clamshells, cups, and other rigid packages, will register rapid gains through 2019 as they easily ship and present a clean image in retail settings. Plastic bags, primarily stand-up pouch types, will also see healthy growth as technological advances allow this package format to replace options with less shelf appeal, such as flat bags or bulk displays, as well as those with a less environmentally friendly profile, such as rigid plastic containers that usually require more material.

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