swissmiss is a design blog and studio run by Tina Roth Eisenberg, a 'swiss designer gone NYC'.

This:

Interestingly open for interpretation. I know plenty of people who would think this means “associate with successful people so that you can sort of ride their coattails” but I interpret it as “associate with GOOD people, people who can teach you a lesson, people with whom you have to challenge yourself… people who make you want to be a better person, not those with a lot of networking potential.”