It’s on pages 66 and 67 on the American Recovery and Reinvestment Act, which created a $1 billion “Prevention and Wellness Fund.” Of that, $650 million went to Kathleen Sebelius’s Department of Health and Human Services and has been used to start a new program at the Centers for Disease Control and Prevention (CDC) called “Communities Putting Prevention to Work” (CPPW).

Where does that giant pot of grant funding under the CPPW go? What it calls “MAPPS Interventions for Communities Putting Prevention to Work.” MAPPS stands for “Media, Access, Point of decision information, Price, and Social support/services.” In other words, strategies for changing our behavior, for social engineering on a large-scale, and, it seems, circumventing the normal democratic process. In a 14-page guidance for grant applicants, the CDC details tactics that grant applicants should include in their plans. It includes “counter-advertising” against targeted products, complete tobacco usage bans, limiting “unhealthy food availability” (the really bad stuff like “whole milk, sugar sweetened beverages, high-fat snacks”), and of course taxes (or in CDC lingo: “changing relative prices of healthy vs. unhealthy items”).

A supplemental document explains in more detail what the targets are, including restricting availability of soft drinks “in homes, schools, work sites, and communities.”