Social Media

'Eat It Don't Tweet It' Music Video Mocks Food Pornographers [VIDEO]

You know those people who insist on whipping out their smartphones to take photos of everything they eat then immediately share the pictures across social networks? That culinary paparazzi takes a verbal beating in this music video.

Dubbed "Eat It Don't Tweet It," the hilarious song tells the story of a smartphone-toting food "connoisseur." He stumbles upon a grouchy cupcake and lobster that come to life and ridicule him. Undaunted, the avid picture taker wins a trip to appear on a cooking show. His on-air antics get him kicked off the show, but as he's escorted out, a bear grabs him and ironically snaps a photo before chowing down on human "hipster sashimi."

“I love good food, but can't stand when my friends post food porn. For me, it falls into that category of tweeting about mundane crap."

The Key of Awesome, which parodies all things pop culture, collaborated with American Hipster on "Eat It Don't Tweet It." Uploaded Tuesday afternoon, the clip already has 1,400 thumbs-ups on YouTube.

"We're living in a time when organic, local, artisan food is exploding and hipsterism has gone mainstream," American Hipster channel director Peter Furia tells Mashable.

"The inevitable byproduct of this is a boom in Instagrammed pics of food porn on Facebook, Google Plus and Twitter," he adds.

Furia, also head of creative at the digital media company Seedwell, sees the song as a "nice musical extension" of the "Is It Local?" skit from TV show Portlandia.

"I love good food, but can't stand when my friends post food porn," Furia says. "For me, it falls into that category of tweeting about mundane crap. I'd rather hear about how you just got engaged, 'Liked' a Facebook campaign to end hunger, or caught a video of a crazy, naked woman smashing a guy's windshield."

The Kolour Kult, an 80s-throwback, electro band, provided the music for "Eat It Don't Tweet It," and Key of Awesome actor Mark Douglas played the lead role in the music video.

The American Hipster YouTube channel launched Monday and aims to change the definition of the word "hipster" through a series of 52 weekly episodes that profile trendy young people.

If you can't get enough of "Tweet It, Don't Eat It," check out American Hipster's making-of video for even more laughs.

Want to sing along? Here are the Lyrics to 'Eat It Don't Tweet it'

Life is a dish, best served hot,And a dish is a book with a menacing plot,And a plot is a song, dipped in sauce,That was simmered in a pan with a demi-glaze,I'm just a kid, in a candy shop,Of culinary dreams that can't be stopped,On a search for the perfect ingredients, To post on my social medias.

You are pathetic, we're not photogenicHurry it up we're getting cold, Come down here and taste us, don't humiliate us,No one gives a damn bout what you post

Artisan bread, dipped in artisan cheese,dipped in artisan nuts, dipped in artisan greens,Artisan heirloom radicchio,This carpaccio's f***ing ridiculo, A little foie gras and tuna tartareBlack truffle butter chickweed, ha ha ha!I'm just a guy with a camera,In your feed with foods as my canvassa, Lobster bisque buttered lightlySee you in the bowl and need you inside meI love soup - don't call me a NaziI'm more like culinary paparazziOr gastronomic Annie LeibowitzCan't see the food, could you move your tits? It's unthinkable to dine out and not record itWant the world to know I can f*cking afford it

Don't take my picture, don't put me on twitterJust get it over with and eatYou could not be dumber, get off of TumblrI'm more than just a piece of meat

I want lucious cupcakes but can't do glutenBroke out in hives from a mere fig newtonA sick addiction to Ramsey's kitchenI can't stop lickin my televisionOne day the phone rang, was truly blessedI won a contest to be on Runway Chef A show about a model who also makes foodSeemed appropriate, I be in the nude, She was stuffing and tossing and dripping sauce I was shooting and looting and gitting lostIn the moment of foregone purity Got escorted out by security Walked down the stairs, then out of nowhereCame a big pretentious grizzly bearHe snapped a pic and then dined on meOh what a tale of irony

Don't take my photo, you brown furry mofoThe pain in my heart is very realI need a martini, I feel like sashimiYou gave me the raw end of the deal

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