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The coolest thing about Beer Pong is that even if you lose, you still win. After the Superbowl the coach gets soaked in Gatorade. If you were thirsty after the game -- you're pretty much screwed. When a team wins the NBA championship, they crowd into the locker room and spray champagne over each other -- which completely defeats the purpose of having champagne in the first place. With beer pong, it's the only game in which the loser gets free beer. It's one of the greatest concepts mankind has ever achieved -- and it all takes place in a red cup and usually with Coors Light.

Now the guys at Coors Light wants the MiddleEasy audience to view a bit of technology they've created. We're still waiting for them to create cold-activated fight shorts so that Gunnar Nelson can be the only person to properly wield them. In the meantime, check out this clip of the first-ever cold activated skis and snowboards in this four-part documentary with world-class K2 athletes Andy Mahre, Zach Crist, Shaun McKay, Ryan Schmies, Dan Ray and Tim Eddy -- or as we like to call them, the Coors Light Six Pack.