"The Link Lady is modern, sexy and elegant and I'm equally comfortable wearing it on the red carpet or in my day-to-day life," she said in a statement. "The first watch I bought was a Tag Heuer at 18," she added.

In addition to lending her gorgeous face to the campaign, her three-year partnership with Tag Heuer will also help raise awareness for UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women.