Popular low-carb vegetable infuriating the rice industry

The popular low-carb side dish ‘cauliflower rice‘ is stirring up some fury in the rice industry. More and more consumers are swapping the latter for the former, so rice producers want to make the term ‘cauliflower rice’ illegal:

Only rice is rice, and calling ‘riced vegetables’ ‘rice,’ is misleading and confusing to consumers. We may be asking the Food and Drug Administration and other regulatory agencies to look at this.
– Betsy Ward, President of the industry lobby USA Rice

7 comments

Ms. Ward and her ilk need to get a life, or a real job, and don't look for problems that aren't there. Who in their right mind would get "confused" about veggie rice? OH!!! LOOK!!!! THE SKY IS FALLING!!!!!