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One day on the Orient Express, as it hurtled down the line, entrepreneur Andre' Faller fell under the charm of Lucienne. A gymnast at the time, this young woman was passionate about dressmaking and had been making her own lingerie from an early age. With Andre's help Lucienne, now his wife and muse, turned her dream into a reality. And so the lingerie brand Lou was born, inspired by the pet name Andre' gave his wife.

From its conception in 1946 through today, Lou is recognized for its edgy spirit and expertise, making Lou an icon in French lingerie. Lou designs fashionably elegant lingerie for woman around the world. Their style is known to be graphic and modern, offering contemporary new looks every season.