Axios/SurveyMonkey poll: in-person shopping still beats online retail

Laura Wronski1 min read

Shopping malls aren't dead yet. A new Axios/SurveyMonkey poll finds that even though consumers shop more frequently online, they still prefer in-person shopping, especially for necessities like groceries and toiletries.

More than a quarter of people (27%) buy things online at least once a week.

66% of people make purchases at a shopping mall only a few times a year or less.

71% of people with household incomes under $50,000 prefer to buy things in a physical store, compared with 54 percent of people with household incomes of $100,000 or more.

91% of people prefer to buy groceries in a store.

Price matters the most to consumers. For 39% of people, price beats out quality, uniqueness, sustainability, and convenience as the factor that contributes the most to their purchasing decisions.