I’m a lifelong fan of Kiehl’s, so when I heard about their new eco-chic initiative, I felt I had to pass it along. In honor of Earth Day, Kiehl’s has announced a Limited Edition Label Art series for their 100% natural and ECOCERT-certified organic Açaí Damage-Protecting Toning Mist ($26), a product that refreshes and soothes skin all day with a high-concentration mixture of organic Açaí berry, aloe vera, lavender and rosemary essential oils. The labels have been designed by four “friends” of Kiehl’s, actress Julianne Moore, artist Jeff Koons, surfer Malia Jones and rapper/musician/style mogul Pharrell Williams. 100% of Kiehl’s net profits up to $200,000 will benefit the Rainforest Alliance, a charity dedicated to conserving biodiversity and ensuring sustainable livelihoods within that area.

What’s even more cool than that? Celebrity photographer (and artistic genius) David LaChapelle has captured each celebrity in his own unique artistic style, lending lushly-saturated photography to the campaign. The fabulous product comes in four different labels designed by the celebrities and, well, it’s a fabulous endeavor for a great cause. So go check out this fabulous facial product that gives good face as well as it gives back.