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(Liverpool Echo (England) Via Acquire Media NewsEdge) LIVERPOOL branding agency, USP Creative has been appointed to build the It's Liverpool app aimed at leisure and business visitors, students and residents.

The agency took part in the five-way pitch for the AT Brand project, a major initiative that is bringing together European cities with a reputation for their expertise on place branding.

Liverpool is the pilot scheme for the app and it is intended to be rolled out across many European cities.

Officially launching later this year, the It's Liverpool app will be a onestop-shop designed to help visitors, residents and students get the most out of the city, as well as covering key areas including where to eat, attractions, events, travel and accommodation.

It will generate suggestions based on factors such as the current weather conditions and the users' location.

It will allow the public to instantly add their favourite places and experiences.

Users will be able to rate the destination, with the most popular at the time being then promoted by the app.

Paul Symes, head of digital at USP Creative, said: "When someone visits a new place, they don't want to be overloaded with information - they want to know how to get around and have an idea of the best things to do.

We're designing the It's Liverpool app so visitors, residents and students can easily plan and enjoy their experience in the city with one simple app.

"It is a testament to our credentials as a full-service marketing agency that we have been selected to design and develop this app."
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