Marketing With Purpose | 41 Orange Blog

Right this moment, there are over 2 billion people on Facebook. Chasing its heels comes Facebook’s messenger app, Messenger, at 1.23 billion and rapidly growing. While many marketers have noted the importance of Facebook as a social media platform and a great place for digital ads in recent years, far too few have capitalized upon the opportunity to interact with customers more directly, through chat and messaging.

Content marketing is the backbone of any Internet marketing campaign. If you're unfamiliar with the term, content marketing is the drafting, publishing, and sharing of “content” (i.e. blogs, articles, and releases) that inform your customers about your products, services, and issues related to your industry. However, creating content is slow and expensive. Your content marketing strategy needs to be written well, relevant, original and targeted to a very specific audience for it to perform well. This type of marketing strategy costs time and money but great content can drive clients to your website, and long-lasting blog posts can generate traffic for months, maybe even years.

Email marketing plays a critical role in almost every modern internet marketing strategy, but what messages should you be sending to convert that mailing list into a rich set of high-potential leads? Good marketing using the latest tools emphasizes personalization and the nurturing of good relationships—here are the emails that make that happen.

Social media marketing is one of the most transparent forms of marketing yet. It's interactive, responsive, and comes with its own set of data analytics tools baked into the websites. Social media's value is derived from its ability to interpret lead responses quickly, identify potential areas for improvement, and seamlessly integrate those improvements into future social media marketing campaigns. Social media campaigns enable companies to utilize much more targeted ads that provide value to your customers and returns for your company.

Social media is a great tool in helping your brand tone of voice and brand personality shine through. While written content can help, the person to person interaction of social media can truly help your audience understand your voice and tone.

Inbound marketing is one of the most effective strategies a company can leverage to increase sales of its products and services. Inbound marketing focuses more on the user experience while interacting with your brand, as opposed to focusing on the outbound marketing message you want to send. Inbound marketing brings more people to your company portals, like social pages or your website and blog, through more organic means than traditional marketing tactics.

You’ve probably heard of it before. So many people vouch for it - the ever utilitarian funnel. While helpful for guiding liquids into tight spaces - why on earth would you ever use it for a content marketing strategy?