Tell Me Why I Should Buy From You…

Back to back weekends of Comic Cons are finally done. Days of being on the road are over. Driving south, north, east and back west have taken its toll. It’s like being a traveling salesman hitting up each convention. New products showcased, people to network with, and complete strangers that you work hard at making them open their wallet and buy a piece of your livelihood.

Comic Cons aren’t all fun and games. They’re mostly fun and games. But there is an air of work about them as well. Subtly and not so subtly. Sometimes it’s just striking up a conversation. Other times it’s working the floor trying to entice people to come check out your stuff. When I’m at a convention, I’m always selling- only you wouldn’t know it.

I walk around talking to other artists and vendors about what they make/sell. I get right into what they believe is their end goal. Not the product on their table, but their future. I try and understand what makes their lives worth coming to these shows. I find out about their “other life” away from the convention floor. By the end, I haven’t said a thing about my wife’s business. I wait until they ask what we do.

And that closes the sale. Not me forcing a product, but me being genuine as I listen to their stories. Guess what? The next time I see my fellow artists and vendors- I remember what they said to me. I ask about their families and how things are going from one convention to the next. I’m not selling a hat. I’m making a friend. If they choose to buy a product, that’s nice. If they choose to just hang out and talk shop, that’s great as well.

What I sell is a sense of well being. All it costs is a few minutes of your time.