The camping organisation has teamed up with community sports grounds around London to provide camping pitches for just £10 per person per night (£5 for kids) in locations near Olympic and Paralympic venues.

According to co-founder Geoff Vaughan, the sports clubs are better equipped than many campsites, with showers, toilets, bars and big screens showing all the sporting action. Some sites will also offer breakfast packs and barbeque nights.

“The idea came about because we know how hard it is to fundraise for local clubs,” said Vaughan, whose business partner, Rhian Evans, is a keen rugby player. Proceeds will go towards improving club facilities and developing grass roots talent.

Games Makers (volunteers working at the Games) account for 70% of bookings so far. The most popular site, Eton Manor Rugby Club, which is just nine minutes away from the Olympic Park by Tube, has already sold out on certain dates.

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