Integrated Service Management is helping businesses prepare for changes that are impacting the organization. Smart SOA makes business processes easy to change, but those changes put demands on the infrastructure. Because a Dynamic Infrastructure is adaptive, it can support those business processes. Integrated Service Management anticipates how business processes shift their pressures on the infrastructure, enabling the infrastructure to adapt quickly, and making the changing world a smarter world. And that is why Integrated Service Management willbe in attendance at Impact 2010, May 2 - 7, 2010 in Las Vegas, NV.

One of the Integrated Service Management highlights includes a Day 3 keynote from IBM Fellow, David Lindquist, Cloud Computing Models Including Components from Shared Middleware & ISM.

What is Integrated Service Management?

Don't forget, you can request 1:1 meetings with IBM executives and technical experts.

Normal language please?My translation: the event will focus on latest trends and innovations for helping folks manage their Infrastructure better. The key focus is on responding quickly to change, managing assets, and delivering quality service.

Virtual attendees can exchange electronic business cards and attend six different solution booths to grab collateral, watch customer videos and demos, and chat about solutions for better managing their assets and infrastructure.

It's been three years since the first IBM Tivoli conference arrived in Australia. This year, the annual gathering of Tivoli professionals is changing its name to Pulse ANZ to ring in a new era: one that will showcase more than just Tivoli, but everything Service Management. This means new content, new insights and a completely new look and feel.

Whether you're new to the Tivoli family or a Tivoli Technical User Conference alumni, this is a must-attend event that helps you increase your technical skills and knowledge on the latest products, technologies, best practices and solutions.

Thanks to the Pulse Japan team and attendees for making Pulse Japan on April 15 at the Grand Prince Hotel Akasaka such a wonderful success! Over 1200 IT Managers, System Administrators, CIOs, LOBs, Facilities Managers, and IBM Business Partners, and IBM employees attended the event to participate in the following activities:

Keynote: Outclass Your Business with "Dynamic Infrastructure"

by Kazuo Iwano, COO, Future Value Creation Team, IBM Japan, Ltd.

Keynote: Service Management for Surviving Against Severe Business Environment - Approach for "Cost Reduction" and "Enhancement of Competitiveness"

I was seriously bummed this morning when Al Zollar announced that Michael Phelps would not be speaking at the Pulse conference. Al explained that another exciting keynote speaker was on the agenda for later, but wouldn’t tell us who it was. The Twitter crowd immediately started speculating who it would be--Chris Rock?

And a series of Pulse speakers proceeded to joke about the possibility of Al speaking in a Speedo as a Phelps replacement. With the anticipation building, it was hard to focus when Jim Logsdon, from Alcatel-Lucent (Diamond sponsor of Pulse), spoke about his long-term partnership with IBM.

Chris O’Connor’s discussion on why being Green is important was fascinating. He highlighted four key reasons to focus on energy and efficiency: money, risk, compliance, responsibility. He basically argued that we need to reduce wasting energy in the data center and use the cost savings to invest in better tools to save money, comply with regulations, avoid severe punishment, and act responsibly as world citizens. He definitely caught our attention—and it wasn’t just due to the totally cool green tie he was wearing. Chris used some simple math to show that we could save $750/year just on better managing two servers and $750K/year if we were dealing with a 1000 servers. The Twitter crowd really enjoyed his presentation.

Finally, the moment had arrived. We were all awaiting with excitement to hear who the new Pulse keynote speaker was for that morning. The crowd showed their excitement when Al announced it was Magic Johnson!

Magic Johnson came off as a darling to the crowd. He was very intelligent and personable—walking amongst the Pulse attendees, asking them to stand up, giving them long hugs, speaking and engaging with them directly, and encouraging personal photo opportunities. And his talk was both humorous and informative. Demonstrating a strong business acumen and industriousness, he spoke of his foundation and the unique perspective he brought to incorporating ethnic and urban consumer tastes to coffee shops, movie theatres, fitness centers, and real estate projects. He also encouraged the audience to stay positive and embrace a winning spirit in the face of current economic challenges. He was met with a standing ovation! Once again, the Twitter crowd went wild!

Just got out of Day 1 of Pulse General Session Kickoff. I was unable to get a stable connection in the Theatre, so I’ve had problems in uploading media to the two channels below, but keep checking since I should have cool stuff I’ll be discussing throughout the conference uploaded soon:

Laura Sanders and Alan Ganek, in comedy style mode, discussed demos of how Tivoli products help with Dynamic Infrastructure. I got a kick out of their Sunny and Cher-like comedy. They started off with a Pizza video that they wove through the whole demo discussion. Alan quipped, “There has to be some way to bring intelligence to your door, Laura.” Laura slammed him back on the petitions she received requesting that he not sing on stage. And several hecklers from the audience threw in “and dancing!”

Jim Haney, Harley Davidson CEO, spoke on how important Tivoli products are for delivering a superior experience.

Tom Rosamillia, General Manager of IBM WebSphere Software, spoke on how SOA and Service Management together help deliver the Dynamic Infrastructure vision and invite folks to learn more at the upcoming IMPACT conference in May.

John Brandt, from the MPI Group, spoke about how Convergence is a great opportunity moving forward. As a community strategist, a key point he kept reinforcing that resonated with me was that Customers are rarely buying a brand. For instance, they are not buying beer, but relationships and community. Yup!

He says we all should be asking three main questions: What do your customers really want? Can employees deliver real innovation? Do your processes drive consistent measurable progress?

Repeated theme throughout the entire morning was: Who will lead the charge for a Smarter Planet and Dynamic Infrastructure: You! You! You! Rich Esposito, VP of IBM IT Strategy and Architecture Services, specifically called out CIOs, stating they are in a bittersweet spot--being challenged to align with both the demands of the business and the world. He said they are in the best position to lead the journey and transform the waters. The good news is that being a good citizen strategically also helps in lowering total costs in managing IT and business infrastructure in the long run!

Okay, okay. IBM Service Management might not be
saving the world the same way heroes in a Hollywood movie would. But unseen
heroes do exist. They may not be glamorous or even know they are heroes. You
might know some of them. You might even be one of them. And right now, they are
out in force doing their best to help businesses survive the [now official] recession.
I'm not talking about the Fed, or Congress, or anyone on Wall Street. Who then?
Not just who, but what. As in who does what.

Stay with me. I'll cut to the chase now.

In a nutshell, the digital and physical
infrastructures of the world are converging to the point that global
integration impacts every aspect of business. To run sustainable businesses,
companies need to work smarter and integrate smart choices into day-to-day
operations. IBM Service Management is made up of the smartest heroes,
technology and strategies that can help your business survive the these tough
economic times. Quite a leap in logic? Oh, ye of little faith! Miracles can
happen when you've got purpose and
innovation on your side. Want to know more? Come to Pulse for four
action-packed days at the MGM Grand Hotel in Las Vegas, NV. Over 200 IBM
clients, IBM executives and industry experts, aka "the Heroes" will
showcase how IBM Service Management can deliver quality service on any scale,
while addressing some of the most prominent global fascinations, including:

*
Drowning in Data? -- Meet Tougher Service Level Requirements with Less
Infrastructure

*
Tame the Explosion of Information with IBM Information Infrastructure

*
Balancing Risk with Opportunity: Security Trends and Strategies for Business
Leaders

*
Customer Panel: Tales from the Cutting Edge of Service Management

*
Breaking Down the Barriers between Dev and Ops

*
Taking the Next Steps on Your SM Journey

Visit the Pulse Web to register while there’s
still time to save on registration. The Early Bird registration special of
$1795 ends Friday, December 5, 2008. Then stick around and learn more about the
following streams of our agenda:

If you answered
"2. It equals the sum
of its proper divisors 1,
2 and 3.",
you are incorrect because some answers are more correct than others. And since
this is the Pulse blog and not the Math blog, the most correct answer is is
"5. all of the above"!

But anyway, the
real value of a multiple choice is when it saves you money, right? And who
couldn't use it these days? This blog entry reveals the multiple options you
can choose from to save big on Pulse registration. Take your pick from the
savings options here and register for Pulse 2009 today at
http://www.ibm.com/software/tivoli/pulse/!

Pulse 2009 has set aside a limited number of guest passes for
Pulse 2009. Contact your IBM rep to find out if you qualify for a guest pass to
Pulse 2009.

Two-Week Extension
on the Early-Early Bird Rate

The Early-Early bird rate has been extended for 2 more weeks so
you can take advantage of the $1495 rate. Use the PULSE09EEBX code when
registering, but hurry – it expires November 10, 2008.

Government Employees
save $800

Government employees can attend Pulse at the discounted rate of
$1395. There is no code - simply indicate that you are a government employee on
the registration page. All government employees will be asked to present their
government issued id at check in.This
discount cannot be combined with any other discounts or promotions.

Pulse 2008 Alumni
save $600

Did your attend Pulse 2008? If the answer is yes, then you are
eligible for an alumni discounted rate of $1595.Simply use PULSE09ALUM as the promo code on the
registration page.This discount cannot
be combined with any other discounts or promotions.

Group
Discounts

Five or more clients from the same
organization can receive $100 off the current registration price. To obtain a
special code for this discount, call (888) 987-6545 or (781) 251-7864, 9-5 p.m.
EST, Monday-Friday. The discount must be arranged prior to registration and is
taken at the time of registration.

IBM is proud to announce that Michael Phelps will address the audience at Pulse 2009 in Las Vegas, NV.

On August 16, 2008 Michael Phelps etched his name in Olympic history by winning his eighth gold medal of the Beijing Olympic Games, surpassing Mark Spitz for the most gold medals in a single Olympics. Seven of his eight wins set new world records, and with the addition of his six gold medals from the 2004 Olympics, Phelps has now won the most Olympic gold medals in history.

Phelps has been making waves in the world of sports since he was young. He tied the record for the most medals at a single Olympics in the 2004 Athens Summer Olympic Games when he earned six gold medals and eight medals overall. Already a sports legend at the age of 22, he has been named World Swimmer of the Year for three out of the last four years (2003, 2004, and 2006).

Although he is young, he has already had a lifetime of experiences—in the pool and out. He founded “Swim with the Stars”—the first ever Olympic Swimming Tour that travels the country to give kids the opportunity to learn from the best. He is also a national spokesperson for the Boys & Girls Clubs.

Phelps is the illustration of dedication and passion, practicing 365 days a year. His results speak for themselves.

You know who you are. You are always the first in line for everything. And it pays off. Or at least it usually does. I don’t know if you ever got that iPhone but I know you saved $600 on Pulse 2008 registration. And even though Pulse 2009 registration won’t open until later this month, I bet you’ll be the first to get your sneak peek at what we’ll be showcasing at the conference February 8-12.

How’s that, you say? With the new IBM Service Management Jams FREE weekly live webcast events. Each ISM Jam offers a glimpse into the strategy and technology you’ve come to expect at Pulse, including the latest in thought leadership, solution deep dives and real-world experiences from those of you that manage IT, service delivery and operational infrastructures of every kind – across every major industry. Bring your questions and come prepared for a lively discussion because each of the ISM Jams are hosted by IBM Service Management experts and include 30 minutes of live Q&A.

So stay tuned for Pulse Early Bird Registration and jump-start your Pulse experience in 2009 with the ISM Jams each Tuesday at 12:00 p.m. ET.

Maybe you remember the Red Shirts scurrying around the
Swan and Dolphin during Pulse 2008, some murmuring into walkie- talkies like
007, others barking at them like marines on a mission. Well, folks, theyre
neither double agents nor the marines, but they were the Tivoli
boots-on-the-ground doing their best to make the conference everything we
promised it would be. Maybe you were even run over by a fast-moving Red Shirt
as you approached to ask where to purchase one of those highly fashionable
smocks. Months of maniacal focus on ones goal can make one behave like, well,
a maniac, if ones not very careful. But I digress . . .. If you ever wondered
where you can get one of those Pulse 2008 shirts, query no more. While we cant
offer them in red as that color is reserved for maniacs, um I mean conference
staff, you can get your version in black. Here are the details:

My apologies if you were a Red-Shirt runover-ee, and my
sincerest apologies if I was the runover-er. Id give you the Pulse 2008
Redshirt off my back to make amends if I werent positive youd be mistaken for
conference staff at Pulse 09 in Las Vegas and given a walkie-talkie to answer to.

Whats Next: The beat of Service Management goes on- and goes green on day three at Pulse!

Join us as we explore how Tivoli is setting industry trends in
delivering industry specific solutions more efficiently and effectively to help
organizations meet business objectives. Steve Sams will shine the spotlight on
IBMs Project Big Green, which is defining leadership in data center energy
efficiency by helping organizations cut operational costs by 50% while
positively impacting the earths environment. Alan Ganek and Chris OConnor
will continue the green theme, emphasizing the need to manage energy related
capital and operational costs in the context of risk and delivery of IT and
services and featuring a Green Data Center IBM Business Partner panel. Ron May
of DTE joins our IBM speakers to share how IBM Service Management helped DTE
standardize processes and work practices across their various business units
with a single platform, enabling enterprise-wide visibility into both assets
and services to drive corporate performance. In conclusion of our Day 3 General
Session, we are pleased to welcome our diamond sponsor, Alcatel-Lucent, for a
discussion of their successful partnership with IBM.

Dont miss this session for an
inside look at how IBM Service Management is helping our clients adopt and
integrate technologies and processes to overcome business challenges in a
changing world.