Friday, January 15, 2010

First Media Event of the Year!

Last week I traveled to NYC for my first media event of the year on behalf of Electrolux and Eureka. The International Housewares Association coordinated a fantastic media preview event at the Hilton for editors who want a sneak peek of what’s to come at the Housewares show, which will be held here in Chicago this March.

The preview was a great success and I was so excited to see how much the event has grown from years past. Nearly 60 editors stopped by during the course of the afternoon to peruse the

ballroom filled with exhibitors eager to show off their new products. It was nice to see some familiar editor friends and meet others I’ve worked with only virtually in the past. No matter how many phone calls or e-mails we exchange, putting a face to a name is invaluable in our industry.

If the preview event was any indicator, this year’s Housewares show is going to be stellar. The morale of the exhibitors was up as they showcased a wide array of cool new products and the editors were eager to learn.