JANA: Here's Our Plan For CNET

Last week CNET fired 120 employees in an effort to appease JANA, the hedge fund that wants to boot the company's board and senior executives. That didn't do the trick. So what do JANA and its allies want CNET to do?

See for yourself: They've got a 38-page white paper that lays out a plan they say will boost ad revenue as much as 20% by next year.

Also buried in JANA's text: An account of CNET's first bid to get the group off its back. In February, CNET offered to place one of JANA's nominees, Jon Miller, on the board, as well as a director to be named later, and a SEO consultant in exchange for a settlement. JANA rejected the offer.