Tips to improve click-through rates. Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter — or worse, in the spam folder. And then, when someone actually opens your email, they don’t…

Essential email marketing steps. It cannot be denied that Email Marketing has its great challenge for B2B marketing research. In this post, we will be citing some evidence presented in the research of E. Fariborzi and M. Zahedifard from the International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 2,…

Telemarketing surveys in many companies will undertake themselves to endeavor to monitor their customer experience; this is very much a step in the right direction and if done in such a way that the right questions are asked with the ultimate customer feeling that they can express their opinion of…

In lead generation services, email marketing campaigns are essential elements of any sales and marketing strategy. They communicate and build relationships with business leads, gather important data, and help boost marketing ROI. As important as these campaigns are for B2B marketers, many miss the mark and continue to fall short…

The food of sales and marketing is communication. Every closed deals with value and complexities all relies to the ability of a marketer to express himself clearly and persuasively. Outbound email on this matter has a special breed of writing. There is only a small chance to get the reader’s…

Have you ever notice how some prospects are declining our offer without hesitating? Yes, I’m referring to emails we send outs. Notice how they enable their auto reply of “Not interested” or “Taking a leave, be back at (Date)” Surely you’ve already had enough but you can’t do anything about…

Leads are the bread and butter of businesses. Without them, there are no sales. But how come that it’s so hard to obtain this leads? It should be easy for us, we have minds that works and body to carry out actions that are necessary, but how come we can’t…

As a sales rep or a telemarketer, you’re no stranger to rejections. Making calls to hundreds of prospects in a daily basis, surely you’ve been hanged up by prospects within seconds. No matter how great your sales offers are or no matter how prepared you are, some of those calls…

It’s somehow displeasing when most of your leads are difficult to convert into a sales lead. Well, that doesn’t mean that leads themselves aren’t valuable if they don’t turn into sales. Lead Generation is about gathering information. That information still valuable for you, how? Well for starters it can help…

One of the major factors in any B2B Companies is Lead Generation. When opportunity strikes and leads become customers, you’ll need to maintain it well in order for the leads to be a repeating customer. INBOUND And OUTBOUND There are two categories that fall under leads – Inbound and Outbound….