D & M Liquors Beer-Wine

One of the things I love about San Francisco (and there are too many things to list) is that there are neon signs everywhere. Here’s an example in Pacific Heights, a liquor store sign with a beguiling use of pink.

Neon has a way of promising enjoyment, whether it’s on a movie theatre marquee (see my last post), a liquor store sign or a gambling palace. Who can resist neon’s buzzy, blinking, multi-hued come-on?

At the beginning of a new year, it’s easy to find pleasures to exclude from your life – booze, cigarettes, fattening foods, arguments with your partner. But what forms of pleasure will you vow to include?