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History and background of Iceberg. Fashion hailed novelty and immediately yielded to it when Giulana Marchini launched the project ICEBERG, the first range ever to propose the idea of fashionable sportswear. This knitwear project broke away from the patterns of the time. They started with men’s wear. Knitwear revealed its many facets, it could even become a coat, with unusual colors, new manufacturing techniques
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