Lucid Motors, an emerging competitor in future mobility, unveiled its new brand and revolutionary vehicle, the Lucid Air, at a private VIP event held in their Silicon Valley prototype development facility.

MC², in close collaboration with Lucid and its brand agency, transformed the raw industrial space with a presentation stage, monumental graphics and demonstration stations along with ride-alongs in prototype vehicles.

The global automotive press, VIP guests, and prospective customers were in attendance to witness the launch and to broadcast word of an entirely new class of vehicle.

“We are reimagining what is possible and leading a new era of luxury mobility.” —Zak Edson, Director of Marketing