FICCI Frames 2008 to kick off on March 25 with a touch of Swiss magic

FICCI Frames, the annual convention of the entertainment industry is back. As in the previous years, FICCI Frames 2008 will be held in Mumbai from March 25-27. This year, the event will have Switzerland as the partner country.

The three-day convention intends to become a common platform for sharing and deliberating on the various issues relating to media and entertainment. FICCI Frames 2008 is expected to host over 1,500 delegates, representing 20-odd countries across the world.

Referred as the ‘biggest global convention in Asia on the business of entertainment’, this year the Federation of Indian Chambers of Commerce and Industry (FICCI) has scheduled over 30 sessions, including Plenary and Parallels. The sessions would be covering the entire gamut of media and entertainment like films, TV, broadcast, digital entertainment, animation, gaming, visual effects and radio over three days and would be split into six different tracks.

Switzerland has been chosen as the partner country for this edition of FICCI Frames. Statistics show that on an average, 25 Bollywood movies are shot in the locales there. Interestingly, India had signed her first ever Treaty of Friendship with Switzerland way back in 1948.

This year, veteran actors Rishi Kapoor and Sridevi would be honoured with the ‘FICCI Living Legend in Entertainment’ Awards. Last year, this Award was presented to two superstars Kamal Hassan and Rekha.