June 2013 - PS Medical Marketing

The internet is a wildly untamed place, one that many health professionals choose to avoid. It is quickly becoming the primary resource for patients to connect with, learn more about and even rate their doctors—81 percent of U.S. adults use the internet and 59 percent say they have looked online for health information in the past year; and while many doctors have used Facebook, LinkedIn, Twitter and other online medical community sites like Sermo to engage with friends and colleagues, few have corresponded with patients.

The bottom line: Get online. Your patients are and you should be too! Establish your own reputation while embracing consumer reviews. You’ll learn about the digital world and the consumer expectation, gain visibility, be better connected and recognized, and have a positive impact on the potential patient–all positive outcomes. Now, go sign up!Read More