Marilyn Cutrone’s “Be A Saint, Heal Haiti” shirt is black and gold, but its message is bigger than football season. All proceeds from the shirt will go to the Clinton Bush Haiti Fund.

“I was obsessed with CNN, watching the coverage of Haiti,” said Cutrone, whose New Orleans design company, AnnaDean, makes shirts with local themes. “I have two children of my own, and what I was seeing was breaking my heart. I wanted to do something, and I wanted to do it quick, before people forget.”

Cutrone researched Haitian culture, picking the saint reference, not as a way to capitalize on the home team’s success, but instead as a representation of Haiti’s deep spiritual roots. “The cross is an authentic Haitian religious symbol,” she said.

In another local effort to help earthquake victims, Jaclyn McCabe of The Voluptuous Vixenboutique is offering customers a 10 percent discount if they donate a box of feminine hygiene products for Haitian women.

"I got an email from a friend of a friend looking for supplies for a local hospital in Haiti," McCabe said. "While at the store shopping for supplies to send, I walked down the feminine hygiene aisle, and it occurred to me there would be a great need for the products. I filled my cart, and on the way home from the store, I couldn't stop thinking about the situation. So I devised the drive."