Twitter Marketing from A to Z

How do you use Twitter as a marketing tool? I’ve came up with an A – Z guide to help you. A longer version of this blog post will be posted in the future. Don’t miss it.

So what are the twitter marketing from A to Z? Lets start!

Always Be Listening – Social media is a great tool. A lot of people teach you “how to market your product” which is the wrong way to start marketing. You should always start by listening. Going straight for the sell will be a bad marketing if you seem to pushy.

Be Personal- Nobody wants to talk to a salesman. Everyone wants to talk to a human being. You have to be personal and approachable to people. Gain the trust and you will get the sale and earn friendship along the way.

Communicate – Communication is one of the most important. You have to learn how to communicate with your customers properly. My advice would be think of them as a friend and not a customer.Don’t Make it A Business – The bad method is going to twitter and looking at it as a business or how to earn a quick buck. The right way is going to twitter and looking at twitter as a way to help your customers and finding a way to solve problems on twitter

Engage- Engagement is important. That is why there is “social” in “social media”. Don’t forget that.

Follow – It is not always a good way to WAIT for followers. Go LOOK for followers instead of waiting to be followed. Make sure you’re following the right people.

Goals - What are your goals? Are you looking to help customers with their problems? Are you looking to gain new leads? Always have goals before you set up your twitter strategy.

Help – Helping people on twitter is important because it helps to build a great relationship. Always be genuine when helping others. Don’t fake it. It can be seen.

Influence – Twitter allows you to be influential. When you engage properly with the right people, help others and stand out. You will be influential. It’s all about how you are helping others not how they are helping you.

Jump In- Don’t be afraid to jump in a conversation. @Loic mentioned that someone tweeted a rumor that @Crocs was going bankrupt. Then @loic tweeted that @Crocs was going bankrupt on his twitter and @Crocs replied to him that it wasn’t true. If you’re an individual business, don’t be afraid to jump in normal conversations.

KISS aka Keep It Simple Stupid principle- Always keep it simple and don’t complicate things too much. Twitter is about about having fun and engaging with your future customers. Be there and be helpful. Don’t worry too much. Be genuine and you’ll be alright.

Listen, Listen, Listen- Need I say more?

Monitor – Always monitor what people are talking about your brand. I blog about Four Seasons Hotel and how Four Seasons Hotels use twitter to monitor what people are talking about them. You can start by using twitter search. Are your customers happy with your brand? If they are thank them. If they are not then help them to overcome the problems.

Network- Twitter is one of the best way to network, you can network with people with similar interest, similar business and meet future customers.

Offer Help – Always offer help and not trying to push a sale. When you see someone asking a question or having a problem. Why don’t you offer your help or expertise?

Participate – If you get to meet up with your fellow twitterers, why not? Do a tweetup. @DannyBrown mentioned in his tweet that if you have a cafe, organize a tweetup there. Participating in events like tweetups helps you build your network.

Question – Sometimes if you want more information just ask. “Ask and you shall receive”

Research – With twitter you can do a simple research via twitter search. It won’t cost you as much as normal business research. Ohh by the way. Twitter search is FREE.

Support- Do you have a support for your business via twitter? Companies are doing customer services on twitter not. Don’t be left behind. Get started today so that you can help your customers.

Tools- To simplify and help be more organized, try twitter tools. You can use tweetdeck, seesmic (recommended by @chrisbrogan) or try cotweet (recommended by me, @askaaronlee)

Value - Are you offering value to your followers? You can offer values by sharing your expertise via blog, retweeting great contents that you find, and helping others. Don’t just post tweets on your blog. Share other peoples blog as well. They will share yours too.

Word of Mouth – Twitter is word of mouth. Be genuine and engage and it can help you in return when you post a tweet. Do it right and people will be talking about you.

X-pect Nothing When Helping Others- When helping someone, you shouldn’t expect something in return from them. Always be genuine when helping others.

You are in control- Yes you are in control, although there is a myth that your customers are in control, it is partially true. You are in control on where your business is going. -

Your customers are in control. Sorry, they’re not. They do have a very huge impact on how you do business; but you control your business, full-stop. Get that right and you get your customers right. Period. – A quote from @dannybrown’s blog

Zip it- A little too harsh? Marketing is more on listening. So sometimes you have to zip it and not talk too much. Always listen.

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About Aaron

Aaron is the owner of this blog and the Grand Master of Customer Delight at Post Planner. When he is not writing, he's finding the perfect cup of coffee and trying to perfect his coffee art. Connect with him on Facebook and Twitter.

glitterglitzer

I applaud you! Great post! From A to Z to the point! Should be handed out to everyone who studies marketing or is in marketing!

http://www.iulianionescu.com/ Iulian Ionescu

Great post, very well thought out and very insightful! Kudos!

http://stores.ebay.com/ModelSupplies ModelSupplies

What a THOROUGH post, Aaron~!! You really nailed not only the details of what to do, but the whole spirit of how it should be done~!!

I would like to offer a free tool that I use on a rather slow laptop, TweetVisor.com it's just another tab on the browser~! Light blue theme shows everything organized all on one page. I couldn't keep up without it =)Thanks for the brilliant post~!x0xAnita @ModelSupplies

http://sellinginformationproducts.net John Soares

Aaron thanks for this. I'm fairly new on Twitter, and I actually just wrote about my indecision regarding having one account or two.

Following you and retweeting this.

http://askaaronlee.com Aaron Lee

Thank you so much mate =D

http://askaaronlee.com Aaron Lee

LoL! it might get rejected if I did

http://askaaronlee.com Aaron Lee

Thank you John. Glad you found it useful.

http://askaaronlee.com Aaron Lee

Thank you so much for dropping by Anita, and thank you for the praises =DI tried tweetvisor.com before as well. Have not played around much with it =Dthanks !

http://barryck.tanmanssi.com Barryck R

Hey Aaron, is that Ok if I print it and hang it on my wall? It's just a complete Post. Cheers buddy.

http://www.seanmalarkey.com Sean Malarkey

Why didn't I think of this one? Great post Aaron – keep up the good work!

Thank you so much Sean =D Keep up the great work in your blog too. Love your blog

http://askaaronlee.com Aaron Lee

Thank you so much Anna =D

Yvonne F. Brown

Excellent post Aaron. Thanks.

http://twitter.com/gagnezplus MariMicheline Dufour

Merci pour conseils avisés CES

http://www.linkbuildr.com/ Linkbuildr

Wicked post! I also recommend adding yourself to Twitter directories like Wefollow.com and other strange apps. I'm finding this helps your tweet'd content to get indexed quickly, as well the traffic you benefit from it.

A great idea and very helpful! Thanks Aaron, I’ve added you to Twitter, my Facebook favourites page and you’re keeping very good Social Media company with Seth, Brian Solis, Jay Baer, Michael A Stelzner and a whole host of other worthy people! Thank you! (I might even give you a mention on my blog if that’s ok? Take a look and see if you’d like to be there http://bit.ly/fmMkP4 )