Slimane is well known for his love of working with musicians having clothed the likes of Mick Jagger, David Bowie and The Kills for performances, published a book of photos of his favourite bands,
Rock Diary
, and cast a slew of young male musicians as the models in his debut menswear show for YSL.

Indeed, the collection Love models in the new campaign was seemingly dedicated to her and her late husband, Nirvana front man Kurt Cobain, purveyors of the classic grunge look. Following the show in March, Love commented that Slimane was a "genius" for accurately depicting the way they dressed in their Nineties heyday, unlike other designers who had previously attempted to. "No offense to MJ [Marc Jacobs] but he never got it right," she posted on Facebook. "This is what it really was. Hedi knows his s**t. He got it accurate, and MJ and Anna [Sui] did not."

Courtney Love for Saint Laurent. Photos: Hedi Slimane

She also commented that she was "having 'gasms at the idea of rich ladies buying what we used to wear, finally someone got the actual look exact, no beanies."

After that kind of 'praise' we should have seen this campaign coming really, shouldn't we?