Trying Lamborghini Urus Using Targeting Women

Lamborghini may be better known as a maker of sophisticated incredible supercar racing. For some people, Lamborghini is a status symbol of the establishment, virility, and sometimes even become 'tacky'. For those who understand, this brand is a masterpiece that can not be treated carelessly.

But all that will change some time to come. Manufacturing is located in the Bolognese Sant'Agatha will change the paradigm of Lamborghini as a macho car, fast, and only a few people who know how to 'tame' wild bull.

As is known, is preparing the Lamborghini Urus, the latest SUV expected to be ready for the market in 2018. Well, with this car, they expect to reach a broader market, namely the established 30-45 years old.

Lamborghini Urus

But still, Lamborghini is a car capable and a great design, with prices accordingly. And Urus is also not out of it. Care of their own will have a V8 engine with a power up to 600 hp, with a typical driving and controlling a Lamborhini.

The use of this machine is the last step to fulfill the mission, because usually Lamborghini using a larger engine with a V12 configuration that became his trademark.

Stefano Domenicali, the new Lamborghini CEO who took office in March 2016 and said, "The bull was always aggressive. But I want to give a new philosophy for a future: the bull could have a soft side. "

Moreover, Domenicali also former Team Manager of Scuderia Ferrari is hoped that more women would buy a Lamborghini. For information, last year 5 percent Lamborghini buyers worldwide are women. And it seems reasonable if Lamborghini targeting womenfolk to be consumers. According to Automotive News, in the United States 48 percent of premium grade Small SUV brought by women.

Therefore, do not be surprised if there will be a hybrid-powered Lamborghini Urus-friendly are used in urban areas. Or even technical ability of a champion, but still there are ISOFIX seat (for children's chairs) in the back seat, has a high practicality as electric trunk door, and so on.