David Meerman Scott, a well-known marketing strategist, coined the term "newsjacking," which he describes as "the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business." The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it's a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they're curating and communicating fresh, engaging content?

Stellent Offers New Site Studio Application

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Stellent, Inc., a provider of content management solutions, has announced Stellent Site Studio, a new Web content management application offered as part of its Stellent Content Management suite of products. Site Studio rounds out Stellent's Web content management capabilities, which also includes document management, collaboration, records management, and digital asset management. With Stellent Site Studio, companies can create libraries of Web site components, such as templates, navigation, graphics, and code, which are then available to their business units when building their own sites. The reusable components allow business units to deploy their Web sites while complying with corporate requirements. Similar to Stellent's other applications, Site Studio users also can create components using other programs, such as designing layouts in Dreamweaver, and import them into the Site Studio library for possible use by the business units. Using Site Studio, contributors navigate to the area of the Web site requiring modification where they authenticate and are able to update appropriate content based upon their security permissions. They may then modify content as needed and preview in context how those changes will appear within the live site. If the preview is deemed desirable, they can approve content for publishing to the site or submit the content to workflow for editing and approval. Full in-context preview and approval of content items in workflow is also available. In addition, users can contribute content through WYSIWYG, form-based templates or directly from native applications, such as word processing and spreadsheet programs. Site Studio will begin shipping June 15, 2003 and will be included with the Stellent Web Content Manager solution, which is sold as an option to Stellent Content Server. Stellent Web Content Manager is priced from $25,000 to $100,000 USD, based on the number of contributors.