Passion + Dedication = Excellence

Roasting fine coffee is a passion.

Roasting fine coffee is a passion. We acquired that passion by spending many hours at home trying to roast the perfect bean and to sustain the ability to bring out the best in every bean. Now, this passion has turned into an obsession and we MUST share it with you. Each Rubicon Roasting coffee beans roast is like ‘crossing the Rubicon’ where once the bean is roasted to that perfect place for that particular roast, a limit has passed where we can’t go back. That roast is committed. We believe once you try our coffee you will have crossed the Rubicon and won’t go back to other coffees chosen before.

Rubicon Roasting coffee beans are sourced from many small farmers who practice sustainable farming methods. We believe in fair trade and protection of the worldwide environment, which is why we source fair trade organic (FTO) beans whenever possible. While these beans are a bit more expensive, the payoff for humanity is worth every cent. This is also why we strive to use bags made from 100% recycled natural Kraft paper lined with EarthFirst, a compostable film made from annually renewable plants. We believe you will thoroughly enjoy our single origin coffee and our blends. Give them a try today!

The Rubicon is a shallow river in northeastern Italy, about 80 kilometres long, running from the Apennine Mountains to the Adriatic Sea through the southern Emilia-Romagna region, between the towns of Rimini and Cesena. The Latin word rubicon comes from the adjective meaning. The river was so named because its waters are colored red by mud deposits. It was key to protecting Rome from civil war.

The idiom ‘Crossing the Rubicon’ means to pass a point of no return, and refers to Julius Caesar’s army crossing of the river in 49 BC, which was considered an act of insurrection. Because the course of the river has changed much since then, it is impossible to confirm exactly where the Rubicon flowed when Caesar and his legions crossed it, even though most evidence links it to the river officially so named. The river is perhaps most known as the place where Julius Caesar uttered the famous phrase, “the die is cast.”