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Perth, Western Australia

How to Register a Trademark for a Company Name

Do you know what trademark is? Do you know how important it is to your business?

A trademark is usually defined as a name, symbol, word, or device that is implemented in the trade of products or goods to indicate where the goods originally came from and to distinguish these goods from the goods of other companies.

A trademark is specific to goods. Services have a different equivalent: a service mark is the distinguishing word, name, symbol or device used to identify specific services. However, the term ‘trademark’ is often used to refer to both trademarks and service marks, as they are essentially the same.

If you own a trademark, you become the owner of the legal right to stop other companies from using a mark that is similar to their own. However, trademarks cannot be used to prevent competing companies from producing or selling the same goods or services under a completely different trademark.

How to register a trademark? Smart entrepreneurs usually register their own trademarks with trademark officials in order to obtain a certified record of their rights to an individual mark. When a trademark is registered, the owner gains the legal right which is to prevent other companies from using their trademark without permission. However, these are subject to some conditions.