Big data is coming to one of China's biggest FMCG companies. Alibaba Group and Shanghai Jahwa United Co., Ltd. signed a strategic cooperation agreement in Hangzhou. Shanghai Jahwa had sales of more than $800 million in 2014 and was ranked No. 29 in Happi's International Top 30, our look at the biggest household and personal products companies with corporate headquarters outside the US.

With the deal, the two companies will use big data to explore consumer buying preferences; optimize and upgrade product supply chains; and help Shanghai Jahwa realize its strategic development of full-brand full-channel distribution. Meanwhile, the two parties will jointly establish China's first big data daily chemical products R&D lab.

Financial terms of the deal were not released.

During the cooperating period, more than half of the new products of all sub-brands of Shanghai Jahwa will have an exclusive debut of 15 days on Tmall.com, B2C e-commerce platform of Alibaba Group. Shanghai Jawha makes and sells personal cleaning and care products; cosmetics; household cleaning products; and perfumes.

In addition, Alibaba Group will integrate its various resources such as retailing knowledge, e-commerce, logistics, cloud computing, big data, finance, and entire ecosystem to provide business solutions to Shanghai Jahwa.

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