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News & Views

Diet Coke Unveils Jean Paul Gaultier As New Creative Director

8 Mar 2012

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Set to create surprising and inspirational designs, Diet Coke has today revealed an exciting partnership with international fashion icon Jean Paul Gaultier. The brand has appointed the world-renowned fashion designer as the new Creative Director, who will work his magic on a range of Diet Coke projects in 2012.

Jean Paul Gaultier will bring his creative flair and fashion prowess to a limited edition collection of show-stopping bottles and cans. He will also be developing online content, retail concepts and ad campaigns across Europe.

The designer has taken his unique, signature style codes and harnessed his fun and light-hearted attitude, to create an iconic collection for Diet Coke. The campaign themed ‘Night & Day’ pays homage to many of Gaultier’s famous collections and will run throughout 2012.

Asked to comment on his role as Creative Director, Jean Paul Gaultier said: “The brand asked me to explore its fun personality and to style the bottle. I want to show people the codes and signatures I love. The bottles have the shape of a woman’s body, so it was great fun to ‘dress’ them. The Diet Coke motif is so beautiful I had to design around this. The finishing touch was to apply my logo to the bottle, like applying a fragile stamp – making it something special you want to touch”.

Building on Diet Coke’s impressive heritage of fashion collaborations, this is the first time that a fashion designer will be involved in so many aspects of the brand. Gaultier’s inspired talent will fuse with the brand’s DNA in 2012, creating fashion must-haves for those with a ‘lighter approach’ to style and fashion. A number of original and exciting projects will be unveiled throughout the year, combining the avant-garde style of Gaultier with one of the world’s favourite soft drinks brands.

The limited edition ‘Night & Day’ bottle collection will launch in Harvey Nichols stores across the UK from April 2012 for 4 weeks.

In his role as Creative Director, Jean Paul Gaultier will create designs and content entitled ‘Night & Day’. The respected designer brings iconic style and bold combinations to Diet Coke. For those with a ‘lighter approach’ to style and fashion, Gaultier’s designs will be a must-have for 2012.