/ Marketing

The regional Western wear retail chain is expanding nationally by opening stores and buying competitors. Boot Barn, which has the fastest-growing Facebook fan base in the new Social Media 500, uses the social network as the primary vehicle for introducing itself in new regions.

The regional Western wear retail chain is expanding nationally by opening stores and buying competitors. Boot Barn, which has the fastest-growing Facebook fan base in the new Social Media 500, uses the social network as the primary vehicle for introducing itself in new regions.