Guest Posts

When Apple announced the original App Store in 2008, it immediately sparked a business idea for two former college roommates: There would be money to be made from iPhone apps. Adam Fingerman and Eric N. Shapiro went on to start...

Encapsulating a new wave of innovative strategies, Growth Hacking was undoubtedly one of the leading buzzwords of 2017. By merging creative and analytical methods, product leaders and marketers have used Growth Hacking to reference methods that aid the virality of...

Launching and enhancing features for your mobile app can be a time-consuming challenge fraught with risk. At Apptimize, we are always looking for opportunities to help you iterate faster and create features your users love. In this post we’re proposing...

This is a guest post by Kristina Altman of TestNest If your app is not as major of a player in the App Store as some other apps like Instagram or Minecraft, then you’re probably not seeing hundreds of thousands...

Mobile product management is taking the PM world by storm. As more companies make the transition to mobile, PMs everywhere are expanding their knowledge to encompass a new set of tools that can be applied directly to mobile products. Although...

By Hannah Levenson of Appsee Almost any app in today’s mushrooming mobile market employs some sort of onboarding tactic. Yet just because an app has utilized inline hinting or a tutorial does not mean it can simply check off the...

By Matthew Cordasco, MyCrowd QA When it comes to satisfying mobile app users, looks matter. While power users might be willing to navigate a complicated user interface to complete certain tasks, most people like to use apps that are sleek,...

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About Apptimize

Apptimize empowers product teams to efficiently run A/B tests, rollout and manage new features, and deliver personalized user experiences. Based in San Francisco, Apptimize is backed by US Venture Partners, Google Ventures, Y Combinator, and others.