Linking is tough. It’s hard to get the links you need. In the previous chapter, I list a whole bunch of different ways to get links, some of which may work for you and some of which may not. But there’s a simple maxim in linking: “You can’t have too many links.”

Actually, you may reach a point at which you’re ranking really well for all the keywords you need to rank for, and you just seem to stick there. I’ve seen sites that, with very little additional link work, sit at the top of the search results for literally years. But those of you who are not yet in that happy situation still have more link work to do. So, dive right in to this chapter and find out more great places to get links to your site.

Got Content? Syndicate It!

I discuss one aspect of syndication in Chapter 10 — using syndicated content to bulk up your Web site. Now I look at the flip side — syndicating your content to other Web sites and e-mail ...

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