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While you don’t need to be a designer to create eye-catching HTML emails in your lead generation campaign, you can still benefit from these tips written by our expert designers as you build your emails. With DMA Central. Email marketing templates and these tips you’ll be creating professional and engaging email campaigns that will help your B2B marketing straight up. Continue reading →

Getting leads is hard, so hard that it will make you beg for a lead, but what’s more scary is getting none. That’s what scares Companies that are in marketing business. But have you ever thought why is it so hard for lead generator to get a lead? Well the answer is simple.

Take a minute to read the title again. What’s your general reaction? Is it the adage, “You can’t please everyone.” or are you actually nodding your head, confident that you can?

Either way, it pays to actually think a little deeper about what it means for lead generators to please everyone. Because when you do, you might realize that the number of people you’re trying to please could exceed beyond both your prospects and your sales reps combined.

Latest talks of opening diplomatic relations between Cuba and the United States could create new opportunities for certain industries. When you think about it though, B2B marketers don’t necessarily have to create world peace just to see how building bridges can also grant them their own opportunities.

Anyone who’s hoped to escape the popularity contests of highschool might be a little disappointed if they ever got a job in B2B marketing. The real challenge though isn’t just the fact that these contest are more intense from competing for high profile corporate attention. It’s also because all that intensity’s just been magnified as online technology throws itself in the mix with offline marketing.

It’s not really the fault of technology that more companies have increased integrating an online marketing approach (whether it’s just adding a page on Facebook or reformatting their email templates for mobile readers). It just sort of happened.

As Halloween is priming the consumer market, retailers themselves are realizing how much of the target market is actually expanding beyond the kiddies and the candy bags. If these retailers are your target market, it’s only natural for you to experience this kind of revelation right alongside them. Never underestimate how consumer sentiment eventually ripples out to impact B2B sales leads.

This points to a much larger reality that businesses are bound to face (especially as their startup days grow further and further away). When target markets change, it’s inevitable ripple effect on everyone in the supply chain.

Without a doubt, B2B marketing is a prime source of revenue. It’s become more than a way for companies to pitch products to potential customers. Whether it is a door-to-door sales or online advertising, it’s a medium of communication.

Yet in the recent years, there’s been a greater demand for unique (and unconventional) marketing campaigns that can attract even more elusive prospects. For example, sometimes the marketing department alone won’t be enough to execute a marketing strategy. Sometimes you bring in even the CEO himself both in terms of advertising as well as casting his life as an industry thought leader.