London, 17th October 2005, – Sony Corporation
and Sony Ericsson today announced a new jointly developed Home Audio
System that enables owners of Sony Ericsson Walkman music phones to
enjoy their mobile music collections in full Hi-Fi sound quality. The
Home Audio System MDS-70 is a stylish phone cradle which connects to a
set of high performance speakers, so all the user need do is nest the
phone in the cradle, press Play and enjoy the full, rich sound that is
synonymous with Sony home Hi-Fi products.

“As you build up your favourite music collection on your Walkman phone,
it’s good to be able to enjoy those tracks in great quality when you
reach home or the workspace,” says Steve Walker, Head of Product
Marketing. “Now you can enjoy your mobile music directly from the phone
without the need to transfer files or build duplicate collections. The
sound performance is just as you’d expect from a fully featured Hi-Fi,
because the Sony technology inside has the power to deliver very high
quality audio from a very small system.”

The high quality audio of the Home Audio System MDS-70 is made possible
by Sony S-Master, a digital audio technology that is embedded in Sony
products ranging from home Hi-Fi, home theatre systems to car audio, TV
and Vaio PC’s. It is the S-Master technology that gives these products,
even the smallest micro-Hi-Fi, a full, rich sound quality that is
unique to Sony.

Stylish, contemporary design and ease of use gives the Home Audio
System great appeal for any home or office environment. The speaker
stand can be controlled from the remote control and the system
conveniently charges the phone while it’s nestled in the cradle. Users
can enjoy their music on the move then come home, place the phone onto
the cradle and enjoy the same music in their home or office, knowing
the phone is being charged for the next time they leave the building.

The Home Audio System is the perfect companion to the growing range of
Sony Ericsson Walkman phones, including the latest UMTS version, the
W900, which is also announced today. The speaker stand will be
available globally from Q1 2006 from both Sony Ericsson (Home Audio
System MDS-70) and Sony (Cradle Audio CPA-001) and will be distributed
through consumer electronics as well as mobile telecoms outlets.