DaimlerChrysler CEO, Dieter "Funke" Zetsche told German business newspaper Handelsblatt that, more likely than not, the company will launch the Smart brand in the US. Despite that the DCX division is more upside-down than Ernest Borgnine in "The Poseidon Adventure," Zetsche told Switzerland's am Sonntag he's looking to make the company "as profitable as BMW." That likely means all is well in the design stages for the new Smart car to meet the next generation of US crash regulations without breaking loose of its already slim profit margins. Either that or Dr. Z has a 3-Series up his sleeve.