Rangers star looks to raise $100K with 'The Mask'

Henrik Lundqvist is making himself into the face of charitable causes.

The star goalie for the New York Rangers has begun wearing custom, themed game masks that he is auctioning off to support charitable causes. Two years after raising $66,000 by auctioning one of his masks to raise money for Hurricane Sandy relief, the 33-year-old Swede is hoping to raise even more money through his latest campaign, "The Mask."