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If two words or phrases are synonymous to the point of interchangeability, then they should provoke the same reaction, shouldn’t they? Not necessarily.

A recent study named Informed Consent and Parents’ Willingness to Enroll Their Children in Research (which is also, rather predictably, the subject of the study) found that parents were likely to avoid some studies, based on the terms used to describe them.

Using the terms “research study,” “research project,” “medical study,” and “medical experiment”, they asked 94 parents how they understood the terms, and whether the term used would affect their willingness to participate in the […]