Washington -- The “Five C’s” that traditionally made the bulk of
Arizona’s economy – copper, climate, cattle, cotton, citrus – may
need to make room for a sixth: casinos.

Revenue from Arizona’s 22 casinos far surpassed cattle, cotton
and citrus in the most recent figures available for each. Casinos
took in nearly $1.7 billion during fiscal 2011, which ended June
30, according to the Arizona Department of Gaming’s annual
report.

By comparison, cattle industry receipts totaled $637 million in
2010 and another $650 million from dairy products. Cotton receipts
bounced back from a poor 2009, but the crop’s $206 million take was
just a fraction of casino wins. And although Arizona’s biggest
citrus crop, lemons, accounted for nearly 10 percent of U.S.
production, it produced just $34 million in receipts.

Casinos are the largest part of an Arizona gaming industry that
exceeded $2 billion when Arizona Lottery games – including
Powerball and scratch-off tickets – were included. The lotteries
grossed $584 million in fiscal 2011.

Still, while Arizona’s casino industry is gaining on the
traditional drivers of the state economy, the Five C’s aren’t what
they used to be. All six C’s were a small part of Arizona’s $253
billion gross domestic product in 2010 and have long since taken a
backseat to real estate and manufacturing.

Tribal casinos – Arizona’s only kind – have succeeded because
they bring betting to people who are unlikely to make a trip to a
Las Vegas or Atlantic City, said Alan Meister of Nathan Associates.
Meister is an economist who studies tribal gaming.

“What Indian casinos did, they brought gaming closer to the
customers,” he said. “Tribes really have grown the market.”

And tribes are betting there’s more cash to reap. The Tohono
O’odham plan a new resort in Glendale and the Pascua Yaqui opened
an expansion of their Casino Del Sol in Tucson in November.

But unlike the Five C’s, the positive economic impacts of gaming
might be muted by the nature of who the gamblers are and how they
typically spend, according to Dennis Hoffman, a professor with
Arizona State University’s W.P. Carey School of Business.

“My sense is that most (gaming money) is spent by residents, so
this is just a churn of local dollars,” Hoffman wrote in an e-mail.
“A dollar spent on gaming means one less dollar spent on some other
local activity.

“Indeed, cattle, cotton and citrus aren’t as significant in the
state today, but touting gaming as key to economic prosperity using
these numbers is a stretch,” he wrote.

The three Arizona counties without Indian gaming have seen a
decline in dollars from tourists and locals, who leave the county
for the entertainment and dining at casinos, said Robert Carreira,
director of the Cochise College Center for Economic Research in
Sierra Vista.

The eastern agricultural towns of Cochise County don’t feel the
loss of entertainment dollars as much as the cities near
interstates, he said.

“For towns like Bisbee and Tombstone, it’s vital,” Carreira said
of the flow of tourism dollars. “Bisbee is the county seat, so
there is some help there (for stability) with the government, but
it is still very heavily reliant on tourism. And Tombstone
absolutely needs it.”

But casino officials said their operations do draw dollars from
outside the region. Sol Casinos CEO Wendell Long said Casino del
Sol’s new convention center and refurbished resort is expected to
bring in about 200 visitors from outside the Tucson area each
day.

“We already average eight- (thousand) to 10,000 people a day,”
Long said in a phone interview last month. “Another 200 people a
day from out of town, it doesn’t sound like much as a percentage
but that’s huge.”

Tribes across the state say gaming has brought economic security
and essential social-services funding to their nations, many of
which have unemployment rates of more than 50 percent and struggle
to find money for law enforcement and education.

The National Indian Gaming Association, which represents many
Indian casinos in Washington, said tribal gaming supported 600,000
jobs in 2010, directly and indirectly.

“As a rural tribe which struggles with severely limited economic
opportunities, those (gaming) funds have been essential,” said
Pueblo of Zuni Gov. Arlen Quetawki Sr. in Oct. 4 testimony to a
House subcommittee. “We use and rely upon those revenues to support
our limited government operations.”

Casino house wins grew from $1.3 billion in 2004 – the first
year under the current compact between the state and the tribes –
to a peak of about $2 billion in 2007 before the recession forced
it down, along with the real estate and tourism sectors.

But Meister believes gaming revenue is poised to increase once
the economy rebounds, particularly in the Phoenix area.

Still, gambling has not come close to the two biggest of the
Five C’s – copper and climate.

Arizona mines produced $5.3 billion worth of copper in 2010, the
Arizona Geological Survey reported. Climate – another way to say
tourism – brought in about $17.7 billion in fiscal 2011, according
to a report from Dean Runyan Associates.

While casinos could be considered a smaller slice of that
tourism pie, an analyst who created the state tourism figures
estimated that only a quarter of gaming revenue comes from
tourists.

“Roughly 75 percent of it is resident or local spending, so most
of it is not visitors,” said Bill Klein, a project manager for Dean
Runyan Associates, though he said it is hard to gauge exactly who
is spending in casinos. “The exceptions would be Las Vegas or
Reno.”

Because all of Arizona’s casinos are run by Native American
nations, there are no public figures that show if certain casinos
see a spike in revenue when visitors nearby increase.

Klein said tourists are more likely to come to Arizona for
spring training games or to see the national parks in the
state.

“If you look at why people visit Arizona and why people have
historically visited, there are lots of reasons,” he said. “If you
put gaming on that list, it certainly would be there for some
people, but it probably would not be at the top of that list.”

But while copper and climate top the Five C’s, Arizona real
estate produced nearly $40 billion in sales in 2010, according to
the Bureau of Economic Analysis, even though market was wracked by
recession that year. BEA also reported that the state’s
manufacturing and health care sectors each generated more than $20
billion in revenue in 2010.

“Aerospace defense and/or electronics manufacturing would make
for much better Five C replacements today,” Hoffman wrote.