It includes a £360 nutcracker, a specially designed line of Christmas stockings by Jan Constantine, ornate signs worth around £8500, and new destinations like The Tinsel Shop, and The Christmas Pet Shop.

“We’ve been opening the doors to our Christmas shop during the summer for years now and have become a real destination for fans of Christmas and festive decorations within and outside the UK,” Selfridges’ Christmas and home buyer Eleanor Gregory said.

“Some customers return to us year after year, excited at the prospect of discovering the new ranges and adding to their collections.”