On Thursday, the 37-year old heiress Instagrammed a few photos from a Brendan Forbes-lensed shoot she did in 2017 — including a lead image of herself propped up on a bed of roses and strategically covered with petals.

Fans quickly began comparing the shoot (and Hilton’s decision to share it now) to her former BFF Kardashian’s campaign for her new cherry blossom-themed KKW Beauty collection.

Kardashian’s shoot, which was released Tuesday, features the 37-year-old mogul posing in a nude bra and thong on a bed of cherry blossoms — again, partly covered by flowers. One of the Greg Swales-shot images quickly became Kardashian’s most-liked Instagram photo to date.

Adding fuel to the fire, Hilton followed up her Instagram post with another labeling herself “the OG.”

Both Hilton’s and Kardashian’s shoots appear to be inspired by an iconic shot from “American Beauty,” in which actress Mena Suvari is naked and covered with falling roses in a fantasy sequence.