We are FrontRow,
a Barcelona based fashion design consultancy that brings together innovative and highly creative freelance professionals under one roof.

What we do

Our mission is to make your business more profitable by giving you exclusive access to trend information, fashion forecasts and designs, all carefully curated by us.

If you are a international brand or supplier looking to improve your collection and want insights direct from Europe, we have what you need. Our designers have worked for Inditex, Sfera, Mango, LC Waikiki etc.

OUR SERVICES

Up to date, commercial yet innovative trend information is necessary to thrive in the dynamic, fiercely competitive fashion industry.

We ask the hard questions, filter the trends and tell you only what you need to know.

Our specialty is womenswear with a focus on fast fashion and activewear, allowing us to provide personalized services that include:

Competitor and Market Analysis

Competitor Shopping

Seasonal Trend Analysis and Design

Graphic and Print Design

Learn More

OUR SERVICES

Our specialty is womenswear/menswear with a focus on fast fashion and activewear, allowing us to provide personalized services that include:

Competitor and
Market Analysis

We give you an in-depth analysis of what's in store, targeting brands in Europe that are relevant to your brand/customer. This includes key trends, must-have items and trending color stories. If you want us to be specific about a particular product category or give you a general overview, just let us know.

Competitor
Shopping

Our easy access to European fashion is our competitive advantage. We can understand your needs and shop samples for you on a monthly basis, that we believe are key in terms of detail, color or trend.

Seasonal Trend Analysis
and Design

Are you a European brand or supplier? Allow us to help you improve your collection or fill in a temporary gap in your design team.

Are you a brand or supplier based outside Europe? We would love to work with you! Fashion trends are global and we work in one of the fashion capitals of the world.

Our designers can create unique collections that will allow you to better compete with European brands present in your market or develop designs that are suitable for your European clients.

Graphic and
Print design

We work with extremely talented print and graphic designers, who can work on a variety of print options for you from all over prints to positional graphics.

CREATIVEDIRECTOR

Tarana suri

Tarana is a creative and skilled designer with over 15 years of experience working in various fashion markets. From Bali and Istanbul to Barcelona, she has lead teams to create commercial and trend driven collections.

Focused on achieving positive results, she founded Front Row as a means to provide high quality design direction to customers across the globe. An expert in casual womenswear, with a passion for activewear design, she hopes to share her strategies for effective range-building and guide Front Row clients to success.

DESIGN COLLABORATORS

MARIA HERAZ GONZALES

Fashion and Graphic Designer

Senior Fashion and Graphic designer with extensive experiance in the fast fashion industry including working with key suppliers of Inditex as well as designing for brands such as Mango, Springfield, Carolina Herrera.

BEATRIZ SANCHEZ PENA

Textile Designer and IIustrator

Senior Madrid based textile/print designer and illustrator for fashion brands such as Inditex and Carrefour.

DEMET OSKAN

Denim Expert

Denim Expert with over 15 years of experiance in global fashion industry working for top brands. Extensive knowledge of denim fabrics, washes and design concepts.

JOAN QUEROL SOLER

Mens Creative Director

Menswear Creative Director with a successful track record working as a fashion designer at ZARA, ESPRIT, P&C, and MANGO as well as consulting for international fashion companies.

TERESA GARCIA ALONSO

Graphic Designer

Senior Berlin based Graphic designer with a long history in the fashion industry designing prints for major brands including Esprit, C&A, M&S and Blanco.

DANIQUE LODEWIJKS

Product Developer

Creative product developer with more than 10 years of experiance working with European brands and retailers, amongst others Levi’s, Selected- BestSeller and Inditex.

CELESTINO GARCIA

Design and Trend Forecasting Expert

Design expert with over 15 years of experiance in trend forecasting and concept development for key international brands.

We are often asked that question;
in this era of multiple trend forecasting services, what can we offer?

The answer is simple. We offer a personalised analysis, filter out the overwhelming information and give you exactly what you need. Our vision is creative but undisputably commercial.

We give you easy access to a dream team of designers, all under the direction of a Creative Director allowing you to benefit from multiple talent, all brought together cohesively to create unique ideas just for you.

Because we understand both the business and creative side of the fashion business and specialise in fast fashion, we know what's in,
what's out and what sells today.

Testimonials

"Thanks to Front Row BCN for their great work. The design presentation and attention and being on time with their works were excellent. I have impressed with her professionalism in the services offered and love to continue to work with her and her team!"

IIham Kidoglu

Mintteks

Istanbul, Turkey

"It's rare that you come across such a talented designer with that much of an experience and insight in fashion and apparel.I was always in awe of her ability to make her team provide new ideas and how she unites all those ideas to have the best outcome. She has the best presentation skills among all the designers I know, as I relate with her fashion knowledge and point of view. As a leader or a team member, she would be earning my highest recommendation."

Gizem Alper

Buying Manager LC WAIKIKI

Istanbul, Turkey

"Working with Tarana has been a very positive experience for me and for our company. When it comes to analyzing the trends and understanding the needs of our customers, she has put great effort and as a result we have created an outstanding collection together. Additionally, she has deep knowledge about the technical details regarding the designs. Thanks to her team at Front Row BCN, we also developed our own prints. She is easy-going, fun and strongly recommended to work with."