Resources and Knowledge for the Small Business CEO

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:business website

If you’re working to launch your new startup business operation, there are some things that simply can’t wait; like your business website. Every business in today’s modern world needs to be equipped with a well-built website. Your business website is your organization’s digital home base. The design of your website largely affects the effectiveness of your content.

Take a few moments now to consider these helpful hints before heading to the proverbial “drawing board” of the web.

Encourage communication

Communication is a foundational component of a successful business operation, and the same rule applies to website design. You need to be able to keep in touch with your target audience, so your content will be more appropriate.…

It’s a fact that 3.8 billion people use the internet every day. Every single day, you have a potential audience of 3.8 billion people. That’s an opportunity you don’t want to miss out on. Just look around and you’ll see the proof: everyone is on their phone. So, if they need anything, that’s the first place they turn.

Boiler bust? Google. Fancy a takeaway? Google. Sofa on its way out? Google.

The Yellow pages are dead — we’re living and operating business in the era of the almighty search engines.

Google Is King

So, when they’re searching for that new sofa, they’re bombarded with choice.…

To make a trending website you have to keep on updating it. And for that, you have to focus on the part that hooks your users; the design. A new design can make your website a leading giant in its field. Sticking with the “same old, same old” because it works is like being the kid in school who wears the same clothes every day — they’re never popular for the reason most of us would like to be, right?

Whether you’re using professional tools or free website builders, hiring a web designer or DIY, you need to know what works and what doesn’t.…

There was a time, not too long ago, that blogging was a novelty. But in just a little over 20 years, the concept has changed in a big way. Blogging has changed from being a way for individuals to stay connected to one another, into a multi-million dollar marketing opportunity for everyone — one that can benefit everyone financially from your 90-year old grandma, to Arianna Huffington of The Huffington Post.

Today’s blogs do more than act as personal web pages; they serve as profitable business ventures for corporations and individuals alike. If you’re thinking of entering the blogging world, consider using these four tips to build a blog that people really want to read:

1.

Getting into the mind of a web user is simple when you think about how many times you log onto something each day. The basics of web design center around pleasing the web user.

If you are looking to do something to tweak your design, making it more suitable for the needs of daily digital visitors, then it’s time to pay attention.

There is no exact formula for the perfect business website design, but there are a few foundational elements seen in most successful websites. Enlighten yourself, and check out a quick description of some essential aspects of a successful web design.…

Taking your business abroad is a great way to get new clients while also exploring new markets. But, going global is no easy feat, and without proper planning, you could end up facing all sorts of obstacles.

Going global requires all sorts of changes, especially to your existing company website. Here are 6 common mistakes that site owners make when going global as well as ways to avoid them.

1. Taxes & Duties

No one likes to worry about the tax side of business, but this is a common mistake that you’ll definitely want to avoid. Be sure to research the various tax and duty factors including:

Which countries you need to register in

Tax amounts

VAT thresholds

It’s also important to determine when taxes and duties should be paid.…

About two billion users are currently on the Internet. The number of users turning to the Internet for buying goods or ordering services has increased significantly and the trends are accelerating. Some of those visitors may be your ideal customers. If you achieve even a tiny fraction of them, your business will be capable of working successfully.

Marketing on the Internet is more affordable and effective with greater reach than traditional one as people spend more time in the virtual world. Expanding your business to the web exposes your products or services to a larger customer base. On the other hand, without proper advertising and marketing tools, few will ever find your site.…

Designing your new business website is exciting. Entrepreneurs now have a much more level playing field when it comes to business due to the vast social nature of the internet. Your business website is a valuable tool for success, and it must be properly designed for maximum effect.

If you are not really sure where to start, take in a few foundational design aspects first. Here is a quick breakdown of a few of the most vital sections you should include on your new business website.

Contact Us

Business relies heavily on communication, and your website should encourage visitors to get in contact.…

Getting your business website up and running is never the end of the journey in web design. Consider your business website a living, breathing creature that is constantly growing and evolving.

The content of your website should be cycled and renewed on a regular basis to maintain the interests of web users. There are also plenty of tips and tricks that will help you to optimize your online visibility as an organization, and stir up more traffic on your website.

Keep the ball of business rolling right along, and check out a few helpful tactics for building more interest in your business website.…

Website design is evolving. Hosting is cheaper. Design is faster. Screen sizes are many. And your visitors are expecting a lot more from your small business website than in the past. You need to be at the forefront of the industry.

Small businesses need a website that not only sells the potential customer but also informs them.

1. Customer Journey Basics

Your small business is all about the customer. There’s a message you want to send to the people that visit your site and are considering your service. You also need to consider the visitors’ journey in the buying cycle.

A plumber, for example, may craft content that:

Informs the reader through blog posts

Educates the reader

Offers a solution to the visitor

You have to consider that the visitor may be a residential person who has a leaking pipe that needs to be fixed.…