Quarterly Beverage Tracker Second Quarter 2016: Colombia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

Summary
The ACB industry experienced a deceleration. However, almost all segments showed a positive growth, in particular soft drinks and beer. The changes in the weather started to impact the consumption of soft drinks. Categories such as carbonates experienced a deceleration due to price increments. Dairy drinks continued to show rapid growth as the main players saw the potential. The consumption of alcoholic drinks posted a remarkable growth, most of it driven by the expansion of the beer market.

Key Findings
PET segment, in particular, single serve experienced a remarkable growth in the packaged water category

The consumption of enhanced water continued declining due to the lack of interest from the large player to promote this category

The main reason for alcoholic drinks increased consumption was the growth of alcohol free beer as well as the promotion of better value options

The increase in channels like specialized coffee shops and the entrance of international players have boosted consumption in hot beverages category

List of Table

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