Once lauded as the social network to watch, it appears that Google+ has taken a backseat whilst platforms like LinkedIn, Twitter, Pinterest and Facebook have continued to dominate the social media space. But don’t dismiss it just yet. Author Update 8th October 2018: Google has announced it will be shutting down Google+ due to severe […]

Do you know the difference between SEO & SEM marketing? SEO-SEM Marketing. Is there even a difference between the two? SEO is short for search engine optimisation whilst SEM is search engine marketing. With both terms prevalent in digital and online marketing, it can be a confusing concept for those starting out in these channels. […]

There are plenty of articles on how to use LinkedIn for business yet to many this social media platform still appears confusing on how to utilise effectively. But why is using LinkedIn for business such a conundrum, when 93% of B2B marketers rate it as the top social media and lead generation source? Obviously this […]

Does your business have a content roadmap to build a killer content strategy? A killer content strategy is one of the best strategies online businesses can create. A content strategy (a.k.a content roadmap) helps you see the big picture of your content. It ensures that the content you publish is actually fulfilling a set goal and […]

PPC is a internet marketing channel meaning Pay Per Click (PPC). Advertisers pay a fee to publishers every time their ad is clicked and generally it is a way of buying visits to your site rather than “earning” clicks organically through search engine optimisation. But what are the PPC benefits for your business? Search engine […]