Google Authorship – Configuring your blog

Whether you are a beginner or an experienced blogger, you are likely to have heard of Hummingbird, Google’s recent update to its search algorithm. Google search is critical to the web search activity of most of the internet users all over the world today, and any update to the way in which Google returns results will affect a major portion of the search users. By Google’s own admission, Hummingbird had already affected 90% of the search results in the one month in which it had been quietly been implemented, before the public announcement drew focus to the change.

The primary change Hummingbird brings to the table is that it brings context to the centre of attention. By focusing on context, Google is pushing for an end to traditional underhand SEO tactics, and pushing ahead on its goal towards making the web a place full of great content…