Brand management

It’s the businesses that can assess their culture’s health that have a tendency to produce the best work. It’s the teams, lead by values driven leaders where ego has no part to play, that are the happiest and most productive. Collaborative management, consumer focused products and services, marketing communications which target dialogue and engagement as central to achieving objectives, satisfied and inspired employees – today these form the blue print for business success. Interesting that whichever way you look at it, it all starts internally.

“My definition of a dickhead is a person whose ambition for themselves or their own career is greater than their ambition for the project or team.” Rhys Newman and Luke Johnson, No Dickheads! A Guide to Building Happy, Healthy and Creative Teams.

By definition commercial design is a considered process where ideas are constructed then visualised by combining both creative and intellectual thinking. Design is necessarily intentional. It is most usually steered by project briefs, driven by business goals, and ultimately tested against client objectives. But could design be ‘non-intentional’ and what kind of design might result from such a practice?