Wednesday, 11 May 2016

Lasswell Model of Communication

Harold Dwight
Lasswell (1902-1978) is the proponent of famous question formula, which is
otherwise called Lasswell formula of communication. We can’t call his
definition of communication which is presented in an array of question as a communication
model in its strict sense.

This American
political scientist stated that the most convenient an comprehensive way to
describe an act of communication was to answer the following questions: Who(says) What (to) Whom (in) What Channel
(with) What Effect?

Lasswell Model of Communication

This model is self speaking of
the process of communication which consists of five elements namely

·Communicator (who),

·Message (says what),

·Medium (in
which channel),

·Receiver (to whom)

·Effect (with what effect).

Lasswell conceived communication
as a linear process which starts from communicator and ends at receiver with
some effect. The major missing elements of this basic model are feedback and
context of communication. However, this model is said to be highly helpful for
organizing communication research as audience analysis, content analysis,
control analysis, reception analysis and effect studies which are respectively represented
by communicator, message, medium, receiver and effect.