Apparently some companies still think going ‘viral’ on social media is akin to catching ebola.

Case in point: Sealed Air, manufacturer of bubble wrap.

They recently posted a video of one of their plant foreman explaining how bubble wrap is made in response to a child’s question.

It reminded me of a segment of Unwrapped on Food Network, where they show you how gummy bears, for example, go from their sugary ingredients through the factory to packaging and ultimately the grocery story and your tummy.

The bubble wrap video caught the attention of several bloggers and was even the subject of a Reddit. But soon after I viewed the video, Sealed Air took it down.

Off the blogs. Off any online mention. And even off their own site, from what I can tell.

What gives? Don’t they know all this chatter about a video on bubble wrap (of all things) is amazing?

The broadcast and online media outlets have all gone gooey-eyed over the way NBC Nightly News anchor Brian Williams announced his own daughter Allison’s casting in the plum role ofPeter Panin the network’s upcoming live action production —

No tears here.

I demand that the full investigative reporting resources at NBC News be hurled at this story, which reeks of nepotism, entitlement and…dare I say, piracy.

J.M. Barrie said it best:

“Dreams do come true, if only we wish hard enough. You can have anything in life if you your daddy will sacrifice everything else for it.”