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Tag Archives: Wisconsin Recalls

The run up to the Wisconsin recall election pushed our May numbers skyward to over a quarter billion dollars (!!) by the end of the month. Sure, we would’ve preferred a rather different outcome, but there’s a lesson in Wisconsin that’s more than gloom and doom: small donors have the power to create a national political event.

From the protests through both rounds of elections, this has been a story driven by small donors, including those who sent millions to Wisconsin Democrats using ActBlue. The top five entities for May all come in with average donations under $40. That kind of engagement forced the GOP to commit astronomical sums of money to a race that wouldn’t have existed otherwise.

In short: grassroots donations sustained a state-level political struggle that lasted more than a year, and elevated it to national prominence. That’s a win, even if the returns didn’t go our way.

Number of contributions

208,071

Total raised

$9,049,579.70

Average Contribution size

$43.49

Committees receiving money

1,794

Here’s what May 2012 looks like compared to May 2011 and 2008 (last presidential election year). Percentage change is year over year: