This year the novelty is the
presence of Chanel as official
partner. The prestigious fashion house is gonna offer to the winner of the Première
Vision Jury Grand Prize the opportunity to contribute to the Métiers d’Art collection with 5
silhouettes. If we add the Chloé Prize, the Public
Prize/City of Hyères and other collateral prizes we’ll understand the
reason of the success which has characterized this show for 29 years.

Let’s start with the fashion
competition. The 2014 jury is constituted by Carol Lim and Humberto Leon
(presidents) and also by Maurizio
Cattelan, Spike Jonze, Pamela Golbin and Chloë Sevigny.

Yulia Yefimtchuk (Ukraine) focuses her attention on
propaganda posters of her country denouncing the capitalist commercialization
of the woman but also the communist perspective that turns the woman into an
instrument;

The 10 finalists (selected by the jury presided by Steve Hiett) of the photographic
contest are: Anna Grzelewska
(Poland) presents the series entitled Julia Wannabe, about her daughter
Julia, reflecting on the double value of the photography, on its documentary
nature but also on the fiction of the stories that the images tell;

Virginie Rebetez (Switzerland) portrays in
the graveyard of Soweto tombstone covered in different kinds of materials that
conceal the identity of the deceased in order to talk about individual and
collective identity and memory;

the work of Marie
Rime (Switzerland) is characterized by the high-colored geometrical
compositions of the Armures series, that portrays women dressed with everyday
objects, and the Pharma series that questions Swiss pharmaceutical industry;

finally Lorenzo Vitturi (Italy/United Kingdom) represents the hidden order
and harmony of an apparently chaotic space: the multiethnic market of Dalston,
the London district where he lives. Over eight months he collected organic and
inanimate objects and debris immortalizing in spectacular still lives.