Knoa Software Confirms User Experience Management Leadership in 2012

NEW YORK --(Business Wire)--

Knoa®
Software, the leading provider of user experience and performance
management software, today announced significant corporate performance
milestones in 2012, fueled by increased industry demand for user
experience management solutions, and marked by accelerated growth of its
customer base and continued rapid expansion into global markets.

"To say that 2012 was an exciting year for Knoa would be an
understatement," said Thad Eidman, Chief Executive Officer, Knoa
Software. "Knoa has become the de facto standard for end-user experience
and performance management in the United States, and our success with
the Fortune 100 has fueled global expansion with many new licensees in
Latin America, Europe, Asia Pacific and North America. We are truly
breaking new ground in terms of the rapid recognition of value to both
IT and business decision-makers who are trying to maximize the value of
their infrastructure investments."

2012 Adoption and GrowthKnoa leadership in user experience
management continues to grow on a global basis. In the last 12 months,
Knoa doubled revenue in important global markets such as EMEA and
Russia. In addition, the company announced a series of successes in key
markets including pharmaceutical, wholesale, telecommunications,
commercial banking and additional markets. Knoa's market leadership
remains unchallenged - another major Fortune 50 company became a
licensee of Knoa Software in Q4 of 2012. Over 20 percent of the Fortune
50 and hundreds of global companies license Knoa EPM software and
solutions to optimize business performance and deliver strong return on
investment.

Expanded Executive TeamIn order to accelerate and support
Knoa's growing market momentum, the company announced the addition of
four executives to its management team: Kent Jarvi, Chief Financial
Officer; Michael Zuckerman, Chief Marketing Officer and Vice President;
Tim Murphy, Vice President of Software Development; and Minnie
Punj-Introne, Vice President, Services.

Groundbreaking InnovationKnoa maintained a rapid pace of
innovation and vision in 2012. In a market increasingly driven toward
reducing the overall cost of IT service desk operations and training
while providing executive-level insight into application usage, Knoa
embarked on a journey to provide the extensive capabilities that
enterprises require today. The result has been a significant broadening
and improvement of Knoa's product and technology portfolio, including:

Knoa Experience and Performance Manager (EPM)
version 7.0 - This new version of Knoa EPM supports SAP (News - Alert)®
enterprise software, including the SAP NetWeaver® Portal, the SAP
Customer Relationship Management (SAP CRM) application and SAP
BusinessObjects™ solutions, and enables customers to drive adoption
and effective use while lowering the cost of IT services. The solution
is resold by SAP as the SAP User Experience Management (SAP
UEM) application by Knoa.

Knoa Experience and Performance Manager (EPM)
7.0 for Oracle (News - Alert)® Siebel® CRM - This latest platform offers
Oracle Siebel CRM users detailed reports and metrics that help
identify, prioritize and take action on end-user experience and
performance issues impacting adoption and effectiveness. With Knoa EPM
7.0 for Oracle Siebel CRM, there is immediate data available to the
support teams on potential errors, both system and user, that can be
leveraged to assist in resolving issues.

Industry RecognitionIndustry analysts credited Knoa in 2012
as a technology visionary with great promise for continued success and
innovation, underscoring Knoa's leadership position in the end-user
experience and performance management market:

Labeled by Enterprise Management Associates (EMA (News - Alert)) as "one of the true
innovators" in User Experience Management (UEM) with a core focus on
end-user productivity as it relates to business goals in the report
"User Experience Management and Business Impact - A Cornerstone for IT
Transformation."

Recognized by independent research firm Ovum (News - Alert) in the "Contact Center
Analytics Vendors in North America: Three to Watch" report. The
research highlighted Knoa as a vendor with an innovative approach to
uncovering flaws in business processes that underlie enterprise
contact center applications, in order to isolate and better solve
problems.

Recognized by IdealNet, Inc. as a visionary and "Best in Class
Product" for enterprise-class user experience management in the
"Enterprise User Experience Management for Life Sciences" report.

About Knoa SoftwareKnoa® Software delivers on-premise and
cloud-based solutions that monitor, measure and manage how end-users are
utilizing enterprise applications to optimize end-user experience,
enhance user performance, and deliver return on investment. Uniquely,
Knoa Automation provides complete and deep insight into all activities,
by user, for each application monitored. Twenty percent of the Fortune
50 and hundreds of Global 5000 companies have already licensed Knoa
software to power their user experience and optimize their performance.
For more information, visit www.knoa.com.
You can also follow us on Twitter (News - Alert): @knoasoftware.

SAP, SAP NetWeaver and all SAP logos are trademarks or registered
trademarks of SAP AG in Germany and in several other countries.

Business Objects, BusinessObjects and the Business Objects logo are
trademarks or registered trademarks of Business Objects in the United
States and/or other countries. Business Objects is an SAP company.

All other product and service names mentioned are the trademarks of
their respective companies.