I understand your concerns and until our website is up and running have little to convince you of our credentials.

I represent YeeHawUK Country Music festival and am doing some research to input into the Festival plan. The results will be used for the Sponsorship proposal only and details will not be passed on to any other parties. I'm actually not sure I can access email addresses from it anyway, I think Toluna keep the email addresses so will check that they aren't going to spam anyone with anything.

I'll be using the information to produce the demographic profile to highlight the benefits of sponsoring the festival, ie. age of attendees, gender, economic grouping, musical taste and behavior during attendance. The statistics will be used alongside the Festival Reports from previous years held on virtual festivals plus other sources.

I hope this will be enough to reassure you that your details are safe and that your information will prove very helpful in the planning for our August 2013 festival.

I got as far as the 'household' income section. Prior was intrusive enough
I can't see how you knowing how much folk earn can be connected to a future Country music fest - Never have we been asked this and doesn't sit 'right' somehow
Shouldn't you have started with describing what you hope to achieve - where fest is -who will be appearing - that kind of thing
Your survey has no connection to a future fest, at the point I left....

Thanks for your additional feedback. Here's the situation. Yeehawuk is still in the planning stages, we are still negotiating with venues but it's likely to be either Cambridgeshire, Bedfordshire or Hertfordshire.
The household income bracket is a standard field for the survey, it helps me to sell the sponsorship to our sponsors as I'm able to accurately depict the likely attendees. They can decide if the event is something they would look to promote their brand at. If, for example, the survey showed that the household income for an attendee was below a certain level it would be a difficult sell to a luxury brand like Rolex. The attendees would not match their target demographic. At the end of the day the sponsors are the ones who will ensure everything is paid for, thus making sure help for heroes receive 100% of any profit. The aim of the survey was to make sure the event is as fully analysed as possible, therefore protecting not only myself but alot of people who would have a stake in the event (that's the aim anyway) Just thought this forum would be an ideal place to find Country Music fans that would be likely to attend a festival like this.

In terms of publicity we started with twitter and a blog as these were easy to setup immediately. A fully e-commerce enabled website is on it's way as is the official branding and logos.

I wish you well but you should know that starting up a new festival is a risky business at the best of times, and these aren't the best of times. Still, where would we be if our reach did not exceed our grasp?

A few things you can do to help give your fest a chance of success: 1. Make sure there are no other festivals already being held nearby at the same time, 2. try and be original and offer something a bit different to other CM fests, 3. (and this is the most important) talk to other festival organisers. It's not a cut-throat business, people want each other to succeed and will offer advice.

Having said that, your first one will probably not be a financial pleasure. It will take two or three goes to get yourself established. Be prepared for that.