Howies: Small Green Company Sees Success with Timberland

Read a great success story out of Wales today. Husband and wife team, David and Clare Hieatt, left their high paying advertising jobs seven years ago, to start their own company, Howies. With Howies, they developed a line of environmentally friendly, skateboarderwear. With t-shirts emblazoned with slogans like ““No I’m Not on F***king Facebook”, they have become a cult sensationm, with celebrities being spotted wearing their Howies.The company has also become a financial success, with a buy-out from outdoor company, Timberland, last year.

They have an interesting story, and some insightful ideas on how a small company can ensure their supply chain is green.