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We were tasked to complete a new concept for this year’s Fiestaval ad campaign, a part of 4th Street BRZ. For this concept, we searched through a… Read More

We were tasked to complete a new concept for this year’s Fiestaval ad campaign, a part of 4th Street BRZ. For this concept, we searched through all of the Latin American flags and captured the vibrant colours from each flag and used those colours as a base the new ad campaign. Using this new concept, we mixed them together and created a graphic that represents the diversity of traditions in Latin America, and that what unites them is music and dance.
With that in mind, we made a concept that represents music and dance in an abstract way. The art is a blend of triangles with all the Latin American flags’ colors on them.
Team roles:
Alberto Tolentino - Branding and Design
LaToya Wilson - Social Media specialist, Copywriter
Vince Raquel - Web development
Hazim Al-Hakeem - Motion Graphics
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Basic Info

We were tasked to complete a new concept for this year’s Fiestaval ad campaign, a part of 4th Street BRZ. For this concept, we searched through all of the Latin American flags and captured the vibrant colours from each flag and used those colours as a base the new ad campaign. Using this new concept, we mixed them together and created a graphic that represents the diversity of traditions in Latin America, and that what unites them is music and dance.
With that in mind, we made a concept that represents music and dance in an abstract way. The art is a blend of triangles with all the Latin American flags’ colors on them.
Team roles:
Alberto Tolentino - Branding and Design
LaToya Wilson - Social Media specialist, Copywriter
Vince Raquel - Web development
Hazim Al-Hakeem - Motion Graphics