Back to the mountains

08 Jun Back to the mountains

Whereas the previous website conveyed differentiation, the new website opens with a pic of Everest, which is such a strong part of Sherpa’s analogy.

“The content of the new website better serves Sherpa’s search engine needs but is also written in an interesting way, with Service offerings covering latest industry trends,” says Sherpa’s Elsa Barnard.

Elsa says that Sherpa needs to get better at educating clients about trends, whether this involves design, copywriting or website structures. New technology changes behaviour and this in turn, changes the way one communicates with an audience.