Explores why the demands on and responsibilities of administrators in the private sector, while parallel to those of their public school counterparts, differ in significant ways. Addresses issues in leadership relevant in any organization, and those that are particularly critical in a market-driven - and often faith-based - school environment including strategic planning, marketing, student and faculty recruitment, retention and evaluation, finances, and curriculum and instruction. Substitutes only for EDAD 6581 The Principalship is open only to candidates for private school administration and is offered on demand.