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Aquent/AMA Webcast: Dodging the vectors

The nature of design is changing. It’s critical that marketers and designers respond to the new social and business dynamics that drive the industry in order to achieve success.
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The nature of design is changing. It’s critical that marketers and designers respond to the new social and business dynamics that drive the industry in order to achieve success.

AIGA executive director Ric Grefé, explains what these dynamics are and how designers, designing and designs are responding. You’ll learn how creative professionals are shifting gears in the areas of Advertising, Marketing Strategy, and Branding.