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March 2018

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In the City of Lights, a bright new bulb lit up the atmosphere in Paris at the 50th Anniversary of Salon International De La Lingerie. That spark came from The Shibue Strapless Panty by Shibue Couture. Salon International De La Lingerie is the largest lingerie show in the world, opening doors for new designers in the industry. For Shibue Couture, this was the launching pad into the European Market for Shibue Couture’s European line Stanga.

Although its slender shape and size does have a hint of sex appeal, The Shibue Strapless Panty was not created just to charm the eye but rather for its design and functionality. The concept captured the attention of every passerby, designer, and exhibitor at Salon International De La Lingerie, as inquiries were made left and right regarding the revolutionary Shibue Strapless Panty.

The one and only no-line strapless panty has truly made its mark in France thanks to European distributors Bylabel and Roberto Veneziani, but has also peaked curiosity across other parts of the globe, including Greece, Brazil, Germany, and Africa. As one of the exclusive exhibitors at Salon International De La Lingerie, Stanga by Shibue Couture not only stole the spotlight, but created its own.

Designer and Founder Jenny Buettner pinpointed what the average woman has been looking for, to keep her from committing the famous panty-line faux pas. As women flocked to The Shibue Couture exhibit, the smallest piece of fabric in the room made the biggest impact.

“The opportunity to present at such a prestigious event was incredible for Shibue Couture and Stanga, especially for our Strapless Panty. So many women were eager to walk up to us so they could see and feel our products. The excitement that spread across their faces was priceless. A solution they had been searching for was sitting right there in front of them for the first time…ever,” said Buettner.

The buzz surrounding Shibue Couture has been just as present in New York during Mercedes-Benz Fashion Week. The newest outfit solution for women everywhere is also a runway dream for both models and designers.

About Shibue Couture:

Shibue Couture, created by Designer Jenny Buettne, is a line of solution-based products to cure undergarment needs, including a variety of discrete bra shapewear. Shibue Couture’s most innovative product is the first and only strapless panty on the market. The reusable Shibue Strapless Panty erases panty line worries for any outfit and any occasion. Their taglines are: “We Didn’t Cross The Line…We Erased It!” and “She Shoulda Shibued!”