Public Relations Specialist II – IFAS

The Digital Public Relations Specialist is responsible for communicating UF/IFAS strategic messages across all IFAS social and digital platforms. Under the supervision of the Assistant Vice President, coordinates with internal media relations, photography, video, creative services, web, writers, content publishers, faculty and staff to develop effective digital content and information architecture solutions for the IFAS social media and web presence with the overall objective of delivering important information to a diverse audience using available digital mediums. Responsible for planning and executing public relations campaigns through digital and social media. Responsible for identifying and executing digital tactics for reaching different populations. This position serves as a digital content and social media expert, identifying scholarly research and other programs suitable for sharing on the IFAS digital platform.