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Video: Jimmer on prison hoops

“The inmates vote on what they want to watch on TV each week, and of course, they want to watch Jimmer,” Mount McGregor recreational director John Montgomery said. “If BYU’s on our local television, every dorm will have the game on. Every inmate will want to watch. They do have that connection to him. They think, ‘God, he was up here playing against us.'”

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Founded in 2009, Cowbell Kingdom is a member of the ESPN TrueHoop Network. Its goal is to provide frontline, on-the-ground coverage of the Kings that leads to interesting and thought-provoking discussion amongst readers and viewers.