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Sooo…. What Is SEO? Search Engine Optimization Explained!

What is SEO? Search Engine Optimization is Science and an Art… Not a Magic Trick.

The History of SEO In a Nutshell

Search engine optimization became prominent in the mid 1990’s as a way for search engines to catalogue and sort through web pages. In short, SEO is getting your website to rank well in search engines like Google, Yahoo! or Bing. By performing different onsite and offsite tasks to your website like using niche keywords, providing proper anchor text and backlinks to and from your website you can create better visibility for your audience.

For instance… Imagine the internet as a large filing cabinet and your website is one of the folders in the cabinet. Naturally you want to label your folder so the information can be easily found, right? Okay, the basic elements of SEO pertain to the title of your website, the tags of your site and the text on and off your website. The more relevant and useful the information, the better it can be seen by those where are searching for it.

The internet is filled with millions of web pages, billions of words and decades of video and audio; search engines act as librarians to sift through this content for information using keywords. A keyword refers to an index word or relevant long-tailed phrase that best describes your content.