News about Korean new media such as Internet and mobile tech but also on conventional media such as TV, radio, film and newspapers. Purpose of this blog is to function as reference material for a research project (2006-2009) on Korean media and new media, a part of the OED research group and funded by HS Foundation (see: Affiliations). Special thanks to research assistant Katja Heinonen who took care of the blog in 2007-2008.

Wednesday, May 21, 2008

Hyundai Motor Co., Korea's largest automaker, said Tuesday (May 6) it had agreed to cooperate with U.S. software giant Microsoft Corp. to develop "intelligent" computer services for its vehicles.

The agreement was reached earlier in the day between Microsoft Chairman Bill Gates, who was in Seoul to meet President Lee Myung-bak, and Kia Motors Corp. President Chung Eui-sun, the only son of Hyundai Motor Chairman Chung Mong-koo, Hyundai Motor said in a statement. Kia Motors is an affiliate of Hyundai Motor.

Under the agreement, Microsoft and Hyundai Motor will work together on in-vehicle audio system which will be controlled by a driver's voice, according to the statement.