If I’ve said it before, I’ve said it a million times.
I love music. It’s in my blood. It’s what gets me going in the morning and it’s the coping mechanism I always use when stress sets in.

But I think I’ve found someone who is more passionate about music than me. That person is Iman Trek, of Allentown.
Trek is a videographer, designer, writer and the man behind Grounzero, a multimedia online print-on-demand magazine. You can find it at ensightmediagroup.net/grounzeromagazine.htm.

His Grounzero TV series captures concert footage of bands, singers and rappers that literally spans the globe, from Jamaica to Los Angeles to the Lehigh Valley — be it an off-the-cuff interview with hip-hop star Keith Murray, or local reggae group Trouble City All-Stars bringing the house down at Lupo’s Beef & Ale in Allentown (see video below).

“I’m a fan of people because music comes from people,” Trek says.

A former rapper, Trek says he was inspired to create the site to give a voice to the musical voiceless. “The tagline is that (Grounzero) is dedicated to the underground. That’s why I started it.”

Trek says the immediacy of the Web and the surge in and popularity of blogs has played a key role in generating buzz about the site, which Trek says averages about 20,000 views a day. “It’s almost like breaking news. There’s a culture on YouTube that looks for that sort of thing. I’ve seen it evolve to what it is now from back then when it wasn’t so saturated,” Trek says.

He adds, “With new apps and all these new sites, you’re not just trapped to MySpace or trapped to Facebook anymore. There are all types of sites now, so many ways for artists to empower themselves.”

Besides video, Grounzero also contains articles on a variety of music-related subjects, including a piece on the breakdown of a beat: what they are and how they’re produced. “All the things I’ve seen in the industry, I write it in to my articles,” Trek says. “People are always looking for knowledge.”

When he’s not traveling the country in search of the next music sensation, Trek finds time to design concert posters and fliers for regional concerts. His poster for tonight’s Accept and King's X concert at The Silo in Reading was picked up by the band and used as the official flier, Trek says.