Idea Arena Podcast – Click Interview with Ori Brafman

This is the second book that Ori and Rom have written together and they deliver a very wonderful style that combines great storytelling with scientific research, their approach similar to another sibling duo – Chip Heath and Dan Heath.

In Click, the Brother Brafman make the case that you can make powerful connections with people very quickly and that the quality of those relationships can be superior to life long friendships. The qualities they describe that accelerate clicking are vulnerability, proximity, resonance, similarity, and having a safe place.

We wanted to understand the building blocks of quickset intimacy–what factors are that lead a person to click with someone else or become fully alive in a specific activity, from writing a novel to playing an instrument, from finding oneself in the zone in a pickup basketball game to gazing into your wife's eyes over a romantic dinner and feeling connected in the way you were when you first met. What causes people to be fully engaged with the world around them? The most rewarding part of our research has been hearing the stories of people who have clicked. You can see excitement in their eyes, the change in their voice as they tell you their story. In a way, we have been trying to understand the experience of clicking for much of our adult lives–from Rom's research with magical experiments to Ori's involvment with Touchy-Feely groups at Stanford.