Jo Yule

Jo Youle has led the national charity Missing People for 5 years, recognised as ‘Rising CEO by the Third Sector in 2014’ and Top Social CEO on social media in 2015 and 2016. Missing People made The Sunday Times Number 18 Best Not For Profit organisations to work for 2016.

Missing People is a lifeline when someone disappears: appealing for some of the 250,000 people who go missing in the UK every year, supporting missing people and families left behind and successfully campaigning to change the law and develop national strategy for missing. Jo is leading an ambitious strategy to double the number of people the charity helps, at a time of real challenge for the charity sector.

Jo was a Samaritan for 10 years, later as a Director of the Central London Samaritans in the heart of Soho, and is now Deputy Chair of Brook - a national charity providing sexual health and wellbeing services for under 25’s.

Jo also had a career in the music industry as a writer with Chrysalis and performer in band Scarlet, signed to Warner Music in the 1990’s best known for hit single Independent Love Song which also featured in the film Bed of Roses. Life went full circle as the Missing People Choir made the Britain’s Got Talent finals last year, though with an audience rather than stage slot for Jo.

Jo brings an honest, straight forward northern approach to life, is a regular media spokesperson on the issue of missing and the world of charity, a tweeter @joeyyoule and occasional podcaster interviewing folk for the Top People Podcast series.