Above: Promotional flyer for the La Jolla Fashion Film Festival, July 26-28, 2012.

The La Jolla Fashion Film Festival centers on a digital vision set in a world class coastal resort – utilizing exclusive screenings held in the center of the "Village", fashion webcasts, seminars and panel discussions, film debuts, industry mixers, after parties, and more.

This three-day event focuses on a new genre of artistic expression - cutting edge fashion film shorts from around the world. Recognizing the emergence of the cinematic genre to the fashion world, LJFFF features productions from established and emerging fashion houses and film directors, using the film short as both an expression of art and as a way to introduce collections to the marketplace.

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