Annika Fleur Seidel is a Melbourne based Art Director and Illustrator. With a background in graphic design, she works across a number of disciplines including fashion, styling, product design, print and animation.

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Living Victoria

Illustration for a Living Victoria PSA, explaining the Victorian government's water usage initiatives through a friendly, simple style that reduces the complex concept of integrated water cycle management into an easily understandable animation. The illustrations had to communicate real life systems, strategies and weather conditions while remaining friendly and approachable.