Update June 12th 2012: Google have stated that this will be coming to the UK in 2013. Therefore, we continue to use Google Product Search in the current way and keep a close eye on what they test with Google Shopping in the US.

After many months of testing, Google has publicly announced changes to its Google Product Search; with a new name and new business model.

Google Shopping will tie up more closely with Google Adwords accounts and will require businesses to pay for the listings. Even more testing is on-going.

Our FeedStream product feed solution has been developed to optimise both Google Product Search and Adwords activity for Clients selling a range of products. By making both channels more closely aligned we're sure Clients will be able to get even more from our tool over the coming months. Get in touch if you'd like to discuss what FeedStream could do for you.

You can read much more about the Google Shopping changes on an excellent blog post from Danny Sullivan at Search Engine Land.