ASSESSING THE CORPORATE SOCIAL RESPONSIBILITY ACTIVITIES OF ATWIMA KWAWOMAN RURAL BANK LIMITED AND ITS IMPACT ON THE COMMUNITIES IT OPERATES

Abstract

Corporate Social Responsibility (CSR) is one of the pressing issues in today’s business environment with the rising societal expectations from business enterprises. Since the inception of Atwima Kwanwoma Rural Bank in 1983, the bank has been fulfilling its social responsibilities through the provision of various facilities and gestures but most often, the immediate beneficiary communities do not recognize and appreciate these facilities and how they are impacting on them. This paper seeks to document or assess how the AKRB Ltd is contributing to its operating communities. A survey was conducted in Pakyi No.2 and some of its immediate environs. The survey revealed that, AKRB Ltd has been fulfilling its social obligations in its operational areas through the provision of facilities and services ranging from the educational improvement, health care, water and sanitation, electrification project, beautification of Ahowo Roundabout as well as other social interventions. It is recommended that in order to enhance positive perception of the CSR contributions of AKRB as part of its corporate social responsibility, the bank should sensitise beneficiary communities about how they are benefiting either directly or indirectly by way of organizing periodic community interface, sample their views and incorporate them in designing new initiatives.