In addition
to providing a solid foundation in key areas of
business, all programs in the department provide the student with a strong background in
the practices and theories that are the foundation of contemporary marketing, international business and real estate in aglobally competitive marketplace.

Minimum Grade
of C in all Marketing Courses.

All students
majoring in the Department of Marketing are required to earn a minimum grade of C
(2.0) in MKT 320 and all other marketing courses.
(Note: MKT 320 Principles of Marketing is a prerequisite
for all marketing courses.) A minimum grade
of C must also be earned in all non-marketing
business courses taken as part of the major requirements.

Qualified students majoring in Marketing are urged to apply for internships that are designed to provide students with practical experience in their field of study. Students who meet the requirements need to contact a faculty advisor in the area of interest and register to enroll in the Internship class (MKT 496) as a business elective. The faculty advisor will guide the student through the internship and provide information for fulfilling the course requirements.

Marketing Management Major

The Marketing
Management Program prepares students for entry-level
positions in sales and sales management, channel management, retailing,
advertising, and market research.

The following courses are required:

MKT 374

MKT 375

MKT 380

MKT 382

MKT 384

MKT 385

MKT 479

Choose one elective from the following:

MKT 350

MKT 376

MKT 379

MKT 381

Marketing-International
Business Major

The
Marketing-International Business Program prepares
students for entry level positions with import-export
firms, international departments of domestic firms,
and firms based throughout the world.

The following courses are required:

MGT 334*

MKT 336

MKT 374

MKT 384

MKT 477

MKT 479

MKT 492

Choose one elective from the following:

ECO 363

MKT 350

MKT 375

MKT 376

*Any course counted in the major cannot also be counted for the International Core required in the Mitchell College of Business. Marketing - International Business students are required to take ECO 330 and FIN 332 as their International Core courses.

It is recommended that Marketing-International Business students take the following courses as their non-business electives:

IS 100

GEO 114

GEO 312

Proficiency
in a Second Language

Marketing-International
Business students are required to demonstrate
introductory-level proficiency in a second language
by passing a foreign language proficiency examination
as administered by the University of South Alabama
Department of Foreign Languages and Literature
or by successfully completing the second semester
of any approved elementary sequence in a foreign
language.

Real Estate Major

Real Estate students and career professionals are involved with specialties such as property management, valuation, financing, and underwriting, development and construction, law, and residential and commercial sales. The body-of-knowledge is excellent preparation to enter the profession directly or to enter graduate school. The material taught provides a valuable program for students who desire knowledge on parts of the typical market transaction as supplemental information to their major.

The following courses are required:

MKT 345

MKT 348

MKT 445

MKT 448

Choose four electives from the following:

FIN 343

FIN 345

FIN 420

MGT 345

MKT 350

MKT 374

MKT 384

MKT 385

Real Estate students are advised to enroll in the MKT 494 Directed study course as their business elective.