Which is the best medium to promoting a business?

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Member

This is a crucial question to be answered and the results more crucial for any entrepreneur, business owner, researchers & analysts.

We know there are various mediums that are used to promote a business or service. An example can be a traditional television media. Likewise there are other mediums too, that are been listed below. You have to choose one among these that you believe is the best medium of promoting a business.

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Member

I have to disagree chicky. The best place to promote is where your customers are. sounds a little simple but what if the majority of your potential customers don't go to the internet for their needs? It hardly makes sense to advertise world wide if you run a local burger stand or ice cream shop, (not counting Japadog). The first question to ask is where do my customers go for their trusted info.

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Member

I also believe that internet is the best, affordable & easy source to market a business. However, the question that I have in mind, is that, "Can internet alone can help your product to become a Renowned Brand?" For instance we have Brands like Nike, Coca Cola, Reid & Taylor, HSBC etc. They became Brands using traditional advertising media i.e Commercial Television Advertisements. They are now popular world wide.

In case if you have any case study of a Product or Company that became a brand using the Internet Space, please share it with us.

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New Member

advertisement is a easy and popular way to promote our business. some of them
print media useful for local business and local market.
Digital Media or Broadcasting useful for national as well as international.

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Member

a: This is either by huge companies such as BMW, Coke etc to sustain their brand image.

b: By a new company to establish respectability in the market, with consumers.

It all depends on what market you are aiming at.

I would say in business, money is very precious (even if you are a billionaire) and what I've learnt from mentors and others is that money should be respected and not abused, e.g. loads of it just thrown indiscriminately. So:

a: Be selective in which medium you use.

b: Chose media which you can measure how effective it has been, one of the differences between internet articles and print articles is that with the internet you can see how many people have looked at your article/ad/site!

c: In addition to the points above, don't underestimate the power of personal recommendations and even network marketing (a method which even Robert Kawasaki endorses), some of it which is known by the now horrible term of "Pyramid marketing". By that I don't necessarily mean setting up your own networking system, but working with one existent to sell your product.

Apparently Cable and Wireless even did this at one point in their preparatory phase.

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New Member

Hi,
To get that kind of loyalty, of course, you'll have to deliver a superior product with terrific customer service. Social networking can't make bad coffee palatable or make your better performance, but it can spread the word quickly as you build a reputation for excellence.

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Member

Hi,
To get that kind of loyalty, of course, you'll have to deliver a superior product with terrific customer service. Social networking can't make bad coffee palatable or make your better performance, but it can spread the word quickly as you build a reputation for excellence.

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Very true and of course it can work both ways and spread a bad reputation just as fast if not faster than a good one. That's why you need to be 100% confident about your product offering or service and that it's the best it can be before you venture into social networking circles.

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New Member

There is no one best marketing medium for everybody. Each of the listed medium can be the best depending on the business structure, the product and the target market. All of the above list can be used simultaneously depending on the promotional or marketing campaign structure of the company. The more exposure, the merrier. It also depends on the budget of the company.

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Active Member

Internet marketing is one of the best way to do this.
You can promote your site on various forums and websites that are related on your niche.
If you want, you can create a Facebook fan page or Twitter account for your business so that you can interact with your visitors and they might be one of your future customers.

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