KCUR 89.3 Launches New Brand Campaign

Here at KCUR we are great at telling stories. But we aren't always good at telling our own story — and we have a great story to tell.

That's why we've spent the last year working with a team at Meers Advertising in Kansas City to refresh our look. CEO and President, Sam Meers is a longtime listener, donor and volunteer who knows where KCUR has been and where it wants to go.

As you can see, we have updated our look through imagery. We have also updated our brand through words. In a nutshell, our goal is to inspire, challenge and connect people. KCUR brings the world to Kansas City and Kansas City to the world.

In an era of shrinking newsrooms nationwide, KCUR has been fortunate enough to double our staff in the past five years to deliver more in-depth information on local agriculture, arts, culture, education and health. These stories are not only broadcast on the radio, but are available here on kcur.org and on our social media platforms.

Research shows our audience is appreciative and loyal. They seldom leave us. However, our great hurdle is that we're still unknown to many.

You'll see a lot more KCUR in a new fall advertising campaign as we work to introduce ourselves to new people.

Meers Account Director Libby Moss said it best: Once people listen to or read KCUR, they'll be hooked.

If you are already hooked, thanks. If you are just finding us, welcome.

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KCUR plans to ramp up its coverage of education and entrepreneurship after a financial boost from the Ewing Marion Kauffman Foundation, the University of Missouri-Kansas City announced Friday.

The $100,000 grant from the Kansas City-based Kauffman Foundation will help KCUR increase the number of in-depth stories it produces “on two important topics, which touch the majority of Kansas City-area residents,” KCUR General Manager Nico Leone said in a written statement.

Leone said KCUR plans to hire at least one additional reporter as a result of the grant.

The sounds of Cyprus Avenue have filled this station’s airwaves for three and a half decades now, and host Bill Shapiro is still going strong.

In the second part of Wednesday's Up to Date, we talk with him about how he got plugged in to do the show, some of his best memories of Cyprus Avenue’s 35 years and take a look at his five favorite artists.