This emblem was adopted in 1994 when Hino revamped its corporate identity design.

The letter H stands for Hino. The emblem expresses Hino’s dynamism and potential for innovation and growth as it pursues new challenges moving forward. It also depicts a sun rising above the horizon. The inward curves pulling against each other represent harmony between Hino’s advanced technologies and the environment, and the company aspirations for robust future development.

The horizontal bulges depict arrows pointing in two directions that embody the company’s longstanding desire as a manufacturer of trucks and buses to ensure that vehicles enjoy safe passage to and from their destinations.