BioWare's Emmanuel Lusinchi, lead designer on Star Wars: The Old Republic, tells gamesTM that the quality of some competing MMOGs is more of a factor than how they are free-to-play as something that has caused them to rethink their approach to their MMORPG. Along the way, he does admit that they are "looking at" F2P: "The MMO market is very dynamic and we need to be dynamic as well," he says. "Unless people are happy with what they have, they are constantly demanding updates, new modes and situations. So we are looking at free-to-play but I canít tell you in much detail. We have to be flexible and adapt to what is going on."

ASeven wrote on Jun 15, 2012, 09:18:Going by EAlouser's blog since he was right in everything else.

As for them not losing money, of course they did. Costs for marketing and running a MMO are very high. No amount of sold copies could make money, indeed there's not a single subscribe-based MMO out there that made money by selling copies of the games alone.

The rumor is another 80 Million for marketing, launch, and maintaining through April.

So the max I've heard is 380 Million, total... not including May and June operational costs.

Damn. This is becoming the perfect definition of a sinkhole. What a fucking disaster.