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Select Research Reports & Publications

While custom market research makes up a substantial portion of our business, we’re probably best known for our public and industry research reports. These reports present benchmark research that has informed the debate on a range of national policy issues.

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Most reports are free thanks to the generosity of our partners.

Featured Commercial Report

ASSESSMENT MARKET RESEARCH Study

Corporate data licenses now available

Our data license package for corporations is a much “deeper dive” into the findings from our new assessment study. The Make Assessment Matterpublic report below contains summary information of interest to educators and policy makers. The corporate package includes almost 1,000 pages of data, and a 120 page presentation-style report. Learn more

Public and industry reports

2014

Students and Educators Want Tests that Support Learning

Based on large national surveys of students, teachers, and school district administrators, we looked at uses, perceptions and aspirations around education assessment. This study, conducted with NWEA, is one of the only efforts to bring the voice of students into the national assessment debate.

2014

2013

What Parents Think About Mobile Devices for Early Childhood and K-12 Learning

In partnership with LFA and with the support of AT&T, this report examines how parents perceive the value of mobile devices, how they see their children actually using family-owned mobiles for productive (and not so productive) purposes, and what parents think of the possibilities.

Corporate Data License

A much more detailed market research report based on findings from our mobile survey is available for corporate licensing. (The Living & Learning with Mobile Devices public report contains summary information of interest to educators and policy makers.) The corporate package includes over 1,000 pages of data, and a 100+ page presentation-style report. Learn more.

2013

This informative infographic highlights findings from Living and Learning with Mobile Devices, sharing key data about ownership, use and learning benefits of mobile devices as reported by parents. This impactful visual tool can be distributed on its own or in conjunction with our full report.

2012

Industrial-era “vocational education” is being transformed into more robust career and technical education (CTE), aiming to integrate academic, employability and technical skills. In order to better understand the relationship between CTE courses and student outcomes, we analyzed Florida’s Career and Professional Education program data provided by the Florida State Department of Education. Available in standard resolution format and high resolution format for printing.

2012

After a decade of increased high-stakes testing, the world of education assessment is undergoing dramatic changes. What do parents, teachers and district administrators really want from assessments? To address these and related questions, we partnered with NWEA to survey large representative samples of parents, teachers, and district decision makers. Our report, “For Every Child, Multiple Measures,” examines attitudes and needs of each of these groups, including perceived benefits and costs of different types of assessment.

2012

Key findings from the NWEA -- Grunwald Education Assessment Study are showcased in this high impact infographic. It is intended as a visual tool to communicate critical data, including what subjects / skills parents and educators want assessed – and how. It can be distributed on its own or in conjunction with our full report.

2011

We created this report with EDUCAUSE, based on our survey of college student technology use and attitudes for EDUCAUSE. In addition to student technology use, we explored undergraduate views on how -- and how well -- their institutions are integrating technology. Survey responses were gathered from a nationally representative sample of 3,000 students in 1,179 colleges and universities.

2011

A summary of findings from the eighth Annual PBS Survey of Education Media & Technology conducted by Grunwald Associates LLC. The study examines Pre-K-12 educators’ use of — and demand for — media and technology.

Ongoing

Our ‘living’ publication on best practices in informal science education for the National Science Foundation. The website we built and maintain for NSF features case studies is at the center of high level contributions and comments by leading informal science educators, researchers and policy makers.

2010

Sponsored by Walden University (part of Laureate Education). This report explores the interplay between technology and a variety of key educational objectives. It presents finding from a national survey of teachers and administrators commissioned by Walden.

2010

A summary of findings from the seventh Annual PBS Survey of Education Media & Technology conducted by Grunwald Associates LLC. The study examines K-12 educators’ use of — and attitudes towards — media and technology. And for the first time, this year’s survey was expanded to include Pre-K educators.

2010

Sponsored by the Educational Testing Service.

This report synthesizes findings from a study we conducted, which included over 80 interviews with state education technology and assessment decision-makers (representing 27 states) along with national education opinion leaders.

2009

A report based on a multi-part study we conducted for Chorus America which looked at the impact of Choruses on Children, Adults, and Communities. We surveyed the attitudes, opinions, and activities of more than 2,000 singers in choruses of all kinds, 500 members of the general public, 500 parents, and 300 K-12 educators from throughout the United States.

2009

2008

A detailed study of family social media use and attitudes. The research is comprised of three parallel surveys with carefully constructed, nationally representative samples of 1,200 teens/children, 1,000 parents, and 250 school district-decision-makers. Kids’ Social Networking was underwritten by MySpace / News Corp., Microsoft and Verizon.

Topics covered include Internet use and attitudes, educational content, handhelds, advertising, and media tradeoffs. The market research license package provides an executive briefing with over 100 slides in a presentation-style report, more than 1,000 pages of cross tab tables, and access to raw data digitally delivered upon request.

2007

2006

A public report published by the National Cable Television Association’s Cable in the Classroom unit. The report is based on our survey of a stratified sample of 1,045 educators including teachers and library media specialists.

2003-2004

A market research report based on our study of children and parent use of technology based on four interrelated surveys. A telephone survey was conducted among a national Random Digit Dial (RDD) stratified sample of over 1,000 U.S. parents or guardians of children ages 2-17, and a series of three online surveys — two among children and one among their parents — was conducted to capture in-depth information about use of technology and media and related attitudes, among Internet-enabled U.S. family households.

This report predicted the emergence of social media powerhouses, and contained the first comprehensive analyses of new media psychographic categories such as online influencers.

2004

A brief public report from the Consortium for School Networking based on our study of 455 school district decision makers for technology, such as superintendents, assistant superintendents, and directors of instructional technology, chief technology officers and administrators of management information systems. Additional research findings were presented at many education and industry conferences.

2004

A market research paper based on a survey of subscribers to Edutopia Magazine, published by the Lucas Foundation, establishing the nature and attitudes of education influencers and their widespread dissatisfaction with current educational practices.

2003

A brief public report issued by the Corporation for Public Broadcasting, based on our Children, Families and the Internet 2003-2004. Among other findings, the report discusses the surge in under-served children and families starting to use the net. The CPB news release is also available. The study was underwritten by Kodak, BellSouth and the Educational Testing Service.

2002-2003

A market research report based on interviews with a carefully structured sample of decision-makers in 811 school districts (including 90 of the nation’s 100 largest). We explored topics ranging from how school technology buyers learn about products, to online education content, to the future of e-learning. This report contains the first substantial analysis of the impact of parents on school technology use and attitudes. Each chapter includes an implications and recommendations section.

2002

A brief public report issued by the National School Boards Association based on our Schools and the Internet study below. It was underwritten by AT&T, Plato Learning, and the Corporation for Public Broadcasting.

2000

Our pioneering media and technology survey of 1,700 representative families with children 2-17; telephone interviews with parents and many of the children. Findings cover media trade-offs and family use of the internet for both entertainment and education. This report contains the first substantial analysis of media multitasking, and describes the spread of subscription based services used by families.

The market research report is 138 pages, and is available for FREE; data book is more than 300 pages.