PROS Extends Innovation Leadership in Modern Commerce with
CognitiveScale Alliance

HOUSTON--(EON: Enhanced Online News)--PROS
(NYSE: PRO), a cloud software company powering the shift to modern
commerce, today announced an alliance with CognitiveScale,
a provider of industry-specific augmented intelligence software. PROS
will partner with CognitiveScale to leverage cognitive cloud
technologies to enhance the value of PROS solutions across its portfolio.

“We are bringing scalable, practical artificial intelligence to the
enterprise that pairs man and machine with intelligent user engagement
and business processes”

PROS applies data science and artificial intelligence to solve complex
business problems, training its algorithms with best-practices data from
real-world implementations. CognitiveScale will augment PROS rich data
and science with AI software inputs to help end users with highly
personalized, intelligent, contextual and evidence-based insights and
recommendations. Designed on CognitiveScale’s open and extensible
platform, and populated with knowledge graphs, data sources and trained
models, the integrated solution will provide users with the right
advice, at the right time and with the right evidence.

“Companies are entering a new era of digital business with buying
experiences that are forever changed,” said PROS Chief Technology
Officer Rob
Reiner. “Cognitive algorithms and machine learning will enable
competitive enterprises to create frictionless and personalized buying
experiences across every customer channel. The personalized experiences
of today will become the individualized, segment-of-one experiences of
tomorrow, as cognitive algorithms and machine learning galvanize what
customers expect from their purchasing experiences.”

“We are bringing scalable, practical artificial intelligence to the
enterprise that pairs man and machine with intelligent user engagement
and business processes,” said CognitiveScale CEO Akshay
Sabhikhi. “Our software is industry optimized and compliant, and can
support the most demanding enterprise workloads. PROS is at the
forefront of the modern commerce experience, enabling companies to
personalize the selling experience with speed, precision and consistency
across its sales channels. We look forward to enriching these
engagements with inputs that deliver even richer contextual insights.”

To learn more about PROS, visit thewebsiteor follow PROS on Twitter at@PROS_Inc.

About CognitiveScale

CognitiveScale builds augmented intelligence software for financial
services, healthcare, and commerce markets. The company’s products,
ENGAGE and AMPLIFY are built on its open and extensible AI foundation,
CORTEX. Our products help businesses use AI to transform user
engagement, improve decision-making, and deliver self-learning and
self-assuring business processes in a risk mitigated manner.

The company has successfully deployed its enterprise-grade software with
multiple Global 500 companies using its unique 10-10-10 method that
helps businesses model their first cognitive system in 10 hours,
customize it using their own data in 10 days, and go live within 10
weeks.

CognitiveScale has offices in Austin, New York, London and Hyderabad.
Investors include Norwest Venture Partners, Intel Capital, IBM Watson,
and Microsoft Ventures. For more information visit cognitivescale.com.

About PROS

PROS Holdings, Inc. (NYSE: PRO) is a cloud software company powering the
shift to modern commerce by helping companies create personalized and
frictionless buying experiences for their customers. Fueled by dynamic
pricing science and machine learning, PROS solutions make it possible
for companies to price, configure and sell their products and services
in an omnichannel environment with speed, precision and consistency. Our
customers, who are leaders in their markets, benefit from decades of
data science expertise infused into our industry solutions. To learn
more, visit pros.com.

Forward-looking Statements

This press release contains forward-looking statements, including
statements about the functionality and benefits of revenue and profit
realization software to organizations generally as well as the
functionality and benefits of PROS software products. The
forward-looking statements contained in this press release are based
upon PROS historical experience with revenue and profit realization
software and its current expectations of the benefits of revenue and
profit realization software for organizations that implement and utilize
such software. Factors that could cause actual results to differ
materially from those described herein include the addressability of an
organization’s revenue and profit realization software needs, the risks
associated with PROS developing and enhancing products with the
functionality necessary to deliver the stated results and the risks
associated with the complex implementation and maintenance of revenue
and profit realization software such as PROS software products.
Additional information relating to the uncertainty affecting the PROS
business is contained in PROS filings with the Securities and Exchange
Commission. These forward-looking statements represent PROS expectations
as of the date of this press release. Subsequent events may cause these
expectations to change, and PROS disclaims any obligations to update or
alter these forward-looking statements in the future whether as a result
of new information, future events or otherwise.

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