It seems like there’s a new hot marketing trend people can’t wait to try every week. A decade ago everyone was talking about SEO, but now almost everyone knows how to get their website to rank well in Google. Five years ago every business was setting up their own Facebook page. Now there are so …

Now hear this! Do not underestimate the impact of social media influencers on your digital marketing. Social media influencers are credible, have large audiences and are authentic. Influencers create higher levels of engagement. They’re also more trusted and less expensive to hire than traditional celebrities. Influencers are also more relied upon than your average consumer. A …

Digital marketing trends are a changing beast. Each year, new preferences come into play that marketers need to be aware of. Even individual website owners should know what works and what doesn’t. In 2017, video marketing is coming into its own. It has become one of the most, if not the most, effective means of …

Trying to figure out which social network is the best place to spend your marketing dollars? You’re not alone! In 2016, 90% of all businesses use social media marketing. But, with so many social media networks to choose from, how do you know which one is most ideal for your company? Do you post status updates …

How often do you stop and think about your marketing strategy? Maybe you occasionally glance at your social media stats, check out how your blog content is performing, or carry out some A/B testing on your mailing list. That’s good, but it’s not enough. Why carry out a marketing audit? A thorough marketing audit of …

Desktop and mobile advertising dollars have just passed the traditional, number one spend for marketers: TV. That’s right! Recently, digital advertising revenue rose to a whopping $72 billion, which is more than TV’s $71 billion. Armed with that fact, we want to talk about some other digital marketing statistics every marketer should think about before jumping …

It’s a well-known fact that over half of all new businesses fail. The number one reason? Most new businesses are not in touch with their customers. That is, they fail to identify a target group or their marketing strategy is too broad. The secret to success is in the specifics. But how do you narrow your focus? …

When Pokemon GO was released in early July, 2016, smartphone users scrambled to “catch ’em all.” The 90’s generation has an ever growing interest in products and games that allow them to relive their youth. Pokemon was a major part of childhood for millennials, who remember collecting and trading Pokemon cards during recess at school and on weekends …

Over 50% of Americans say they would rather shop online than in stores. In fact, about 80% of Americans say they’ve bought something online within the past month. In recent years, the ecommerce industry has soared to over $1.2 trillion dollars. The takeaway? If you’re thinking about starting an ecommerce website for your business, it will certainly help you to …

Most businesses agree on using Google Adwords as a successful form of online advertising, but are you actively doing everything you can to keep your business on top? In 2016, Google decided to change it’s Adwords formatting to give businesses a better chance at initiating targeted audience interaction for a mobile world. Expanded Text Ads …