Mission

Mission

From art-house classics to documentary films, from innovative and experimental visions to next-level Bollywood: 3rd i Filmsis committed to promoting diverse images of South Asians through independent film. We showcase films from India, Pakistan, Bangladesh, Sri Lanka, Nepal, Tibet, Bhutan, Afghanistan and the global South Asian Diaspora.

3rd i’s programs reflect the lives and experiences of the many ethnic, religious and national identities that comprise the South Asian identity, and promotes interaction and dialogue both within the South Asian community and with other local and global communities.

In addition to the annual film festival, 3rd i Films conducts year-round programs.These include:
• On-going screenings, performances, and mini-festivals (3rd i’s Green Eye and 3rd i’s Queer Eye),
• Co-presentations with other Bay Area cultural organizations and film festivals, and
• Educational programs (3rd i’s Speaker Series) on various issues related to South Asian cinema.

History

Founded by Ivan Jaigirdar, Shilpa Mankikar, and Camille Ramani in 2001, 3rd i Filmsbegan by organizing bi-monthly screening programs at Artists’ Television Access, a venue for independent film and video in San Francisco’s Mission District. These well-attended events convinced the founders that an audience of significant size already existed to support an annual film festival. When 3rd i organized the first SF International South Asian Film Festival at the Castro Theater in November 2003, approximately 1,200 people attended. Since then the festival has been growing steadily, both in terms of scope and reach.

Our audience has more than quadrupled in the last decade, and the festival itself stands at 6 days in its current edition: in 2007 the festival had expanded to 3 days; in 2008 it turned into a 4-day affair; the abundance of quality films encouraged us to jump up to 5 days in 2010; in 2011, we increased our program offerings by adding a new venue, the Little Roxie; and in 2012, after a decade of celebrating South Asian cinema in the city, we launched a satellite edition in the South Bay (San Jose in 2012, moving to Palo Alto in 2013).

3rd i Films marked a decade of celebrating South Asian cinema in 2012, by receiving a “Local Heroes” award from KQED as part of its Asian Pacific American Heritage Month celebrations. The award signifies the important work that the festival has done over the past 10 years in promoting free expression, cross-cultural interactions and understanding, and combating intolerance and stereotypes.