LESA March 2017 Newsletter

Inventory video is vital to the modern dealership! Your customers are shopping online, so the quality of your digital showroom will determine whether car-buyers visit you in person or not. If you don’t have inventory video yet, join the LESA Facebook live webinar at 12 Noon CST on April 24th .

Seeing Double

This first to market feature exclusively from LESA will allow Dealer Video Suite users to create a selfie video inset with a walk-around or promotional video!

Adding your face to customer outreach videos can familiarize shoppers with you and your dealership at the same time. The added personalization of your tailored message establishes trust before they even set foot in your showroom.

In the past, car shoppers visited an average of 5 dealerships before making a purchase. They’re still doing this, but the process of narrowing down which dealership to visit in person has moved online! It is now the responsibility of today’s salesperson to bring the showroom to the shopper, and personalized vehicle walk-arounds and promos are essential tools for doing just that.

Check out this sample walk-around video with added picture-in-picture inset!

It’s time to update your DVS app! Added to the mix of testimonial, thank you, and walk-around video types, you can now create a promotional video, complete with title screen. These videos can be directly shared to Facebook and Twitter and allow you to get the word out about dealership sales, service center promotions, community outreach events, or whatever you can imagine. The possibilities are limitless! Have a look below at an example of a dealership showroom tour.

An example of one of the many types of promotions possible with this new feature. To do a showroom tour, you can shoot one from the app or add an existing, professionally-produced tour from your device gallery.

Cars.com App Update

Cars.com, after much prodding from users, has finally made videos available on their app. This means that your LESA inventory videos are now playable in one of the most popular car-shopping interfaces around! Using apps such as this is most likely the preferred method of shopping for most consumers as it is easier than interacting with a web-browser and optimized for mobile ease-of-use. It’s huge for LESA videos to be available in such a prime location and adds value to the already essential video services LESA provides.

Screenshot of actual vehicle listing from Cars.com app. Download the app and you can watch LESA videos by clicking the “Video: link in the bottom left of the thumbnail.