MessagingPlatform

Our messaging platform identifies key themes, ideas, words and phrases we can use when crafting our written and verbal communications.

USING THE MESSAGING PLATFORM

Our messaging platform was inspired by our brand idea—Carry the Torch. It is grounded in the beliefs that define our positioning. Called the LIT platform, it provides us with a simple, organized way to express those beliefs by focusing on three main messages:

LEADERSHIPIMPACTTHIRST

Leadership

We’re more than dreamers, we're achievers. We're fostering a culture where hard work, determination, and individuality are encouraged and supported. We are all here to realize our full potential—and carry the torch forward.

Impact

When you’re part of this team, you can do more. We share our ideas, our skills, and our experiences with each other. Because sharing leads to growth. Not just academic growth. But personal growth, professional growth—and the growth of the communities and people that surround us.

Thirst

Your education may start at NKU. But it doesn’t end here. It’s something you’ll take with you, everywhere you go. It’s the spark of curiosity that everyone can see. The fire that fuels a lifetime of continued development and achievement.