The Art of Being Assertive as a Woman Business Leader

Being assertive is not the same as being a bully. According to NJBIA President and CEO Michele Siekerka, that’s particularly important for women business leaders.

During her keynote address at Berkeley College’s fourth annual Women in Leadership conference, Siekerka talked about timing of career moves, and adapting to your circumstances. But, as ROI NJ news website reported recently, Siekerka said don’t let that keep you from leaning in.

“As we stand here today in 2018, it is important we emphasize women’s leadership because we still have a need to raise women to the C-suite and the boardroom,” she said. “Never be afraid to be a woman in man’s world. Lean into it — but be proactive, not aggressive.