Short and cute. Even makes a genuine marketing point (low power consumption), and ties into past marketing gimmicks (they’ve played Pimp My SPU in the past, with dramatic paint jobs).

Netezza Corporation (NYSE Arca: NZ), the global leader in data warehouse and analytic appliances, today introduced a limited-edition range of its award-winning Netezza system. Expected to become an instant industry collectible, the systems can now be purchased in a variety of color finishes – pink, blue, red or silver. The standard gun-metal gray unit will continue to be the default option for orders requiring eight or more units, to ensure availability.

Affectionately known as ‘the Netezza’ by customers and partners, the systems not only offer unparalleled processing performance, but the secret sauce of its innovative design is also leading the way in effective power and cooling management – making it a truly green option for any data center.

Not earth-shaking — even if it purports to be earth-saving — but unless I’ve overlooked a biggie, there isn’t much competition this rather lame April Fool’s year.