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Conversion Strategies

May 20, 2014

Once someone lands on your website, what do you hope they’ll do next? This is where a conversion strategy is important. It includes the goals or objectives you have in mind for your visitor’s next moves. The objectives vary depending on whether you’re selling a product or service, or if your goal is educational.Most websites use multiple conversion techniques. Our website is designed to educate people about web development and design, and then get them to contact us to learn more about our services.

We do this in three ways.
1. We detail who we are and what we do so that the visitor feels comfortable with us as we establish credibility and our reputation.
2. We offer a newsletter opt-in so that the user has the opportunity to learn more about us.
3. We offer multiple means for contacting us.

A conversion strategy’s purpose is to drive a visitor to take one of these actions depending on where they are in the buying process. If you have any questions, please give us call!