Verday Chlorophyll Water was named as a food trend on the rise on the New Hope Network website. Here's what they have to say:

New special diets, sustainability awareness and emerging nutrition research are shaping consumer behavior, product innovation and sales opportunities.

What do ramen, pho, turmeric and mug cake have in common? They’re all ranked as top “risers” in Google’s 2016 Food Trends report, an analysis of the terms Americans typed into their search bars between January 2014 and February 2016. Leafing through the report reveals important insights into which foods and drinks are piquing consumers’ interest—as well as which ones are not. For instance, searches for jackfruit, cauliflower rice and Funfetti increased; searches for agave nectar, Dutch baby pancakes and those beautiful, Instagram-perfect rainbow bagels decreased.

But what foods and beverages folks are Googling right now is just one part of the trendspotting equation. Sure, people are interested in turmeric this year, but will they still be in 2017? In 2018? Or will red-hot turmeric go the way of kale, that healthy but now uninspiring crucifer?

At New Hope Network, we aren’t just interested in the foods and drinks currently garnering attention. We’re also jazzed about examining various market and cultural forces in order to forecast which products will gain popularity in the future. We’re driven to prophesize not only what people will consume, but also why they’ll consume it, which enables us to identify prime opportunities for players in the rapidly growing $131.2 billion natural products industry.

Food as medicine

Verday Chlorophyll Water Cucumber This crisp, refreshing bright-green “water” is tinted with 100 mg of alfalfa-derived chlorophyll, equivalent of two shots of wheatgrass or 12 cups of arugula. This zero-calorie beverage also contains filtered water, organic lemon juice and natural flavors, creating a cooling, lip-smacking cucumber taste. This functional beverage is like salad in a bottle. SRP: $3.99.