Aprimo Launches Mobile Marketing Solution

Aprimo has announced Aprimo Mobile, a marketing solution that enables marketers to manage anywhere and anytime critical initiatives like campaigns, activities and reports generated in Aprimo Marketing Studio On Demand from any smartphone device. According to the company's news release, the solution is available to users of the iPad, iPhone, BlackBerry and DROID devices.

"When marketers are away from the office, they lose time and productivity that can impact internal approvals, access to intelligence and slow down go-to-market execution on revenue-generating initiatives. Aprimo Mobile lets them keep campaigns moving and enables them to keep the entire organization informed on marketing activities regardless of location.

"Aprimo Mobile also helps marketers make better, more informed decisions in the field and improve face-to-face communications through the ability to access digital customer data, sales information and history from a smartphone device."