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Seattle's newest digital music company is also one of its oldest. It's rolling out a series of changes -- and hoping to get more people tuning in -- as it makes its latest debut.

Rhapsody International Inc., officially spun off from RealNetworks and settling into its new downtown Seattle headquarters, is relaunching this morning with a lower standard price -- a $9.99 monthly subscription for unlimited music on computers and home media players, and playback on one portable media device.

In addition, the company today is releasing its Rhapsody application in the Android marketplace. The app for Google devices supplements Rhapsody's existing iPhone app, which executives credit with increasing user engagement with the Rhapsody service. It's part of a strategy to expand the reach of the Rhapsody service. Leaders of the new company say they hope to make it profitable later this year.

"We've got a large fan base ... and we heard loud and clear -- they wanted a more affordable price, and they wanted greater portability," said Jon Irwin, Rhapsody's president, who is leading the new company of 150 people in Seattle and San Francisco. "That's where we're headed with these two announcements."

Under the company's previous pricing structure, it charged $12.99 a month for unlimited streaming to computers and home media players, but not to portable devices. That will be replaced by the new $9.99 Rhapsody Premier subscription for streaming in the home and playback on one device. The company will continue to offer its $14.99 option, previously called Rhapsody to Go, for people who want playback on up to three devices.

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