«Chelsea Tower» residential complex corporate identity

Task:

Client wanted us to develop corporate identity and naming for a new residential complex. Imperial British style or colonial motives while developing logos appearance is a must.

Solution:

As long as this new residential complex is directly related to a business environmental segment, we decided to name it "Chelsea Tower", thereby transmitting the very spirit of Great Britain. The logo we've designed show a stylized facade of a skyscraper, pictured in a strict minimalistic design. The decision made is to create a persistent association to a New Age aristocracy, including both the nobles and magnates.