What is a Sales Copywriter?

A Sales Copywriter writes copy to help businesses sell products and services. The term "Sales Copywriter" is uncommon, though it is useful to distinguish between low-level copywriters and those who are responsible for producing measurable results.

Sales Copywriters may work for retail stores, online businesses, ad agencies, or corporations. A few freelance copywriters also refer to themselves as Sales Copywriters if they specialize in direct mail or direct marketing.