In the lead-up to today’s event, I spent some time digging through my old purchases. After launching the App Store app, tap on your profile in the upper-right corner, then tap on the Purchased menu of your account page. After spending a few hours scrolling down, you’ll see your first apps!

One the apps was something called “Carling Tap” – and I had no recollection of anything by that name. A little bit of research helped me remember that the app was formerly named “iBeer”. This hiccup with the name not only paused my scrolling: it also got me thinking about the importance of this early app.