adwords is like chess takes about 30min learn, but a lifetime to master properly.

I am so stealing that line! :-)

It is a competitive niche and there is much more to consider than just setting up the PPC. Who will monitor conversions? Split test offers? Build landing pages? You can easily dump a fortune in PPC and get no sales or if done properly it can make a business the dominant company in their niche.

Every single day I speak to business owners that say ppc does not work, facebook does not work etc.. all because they think they tried it. Its like saying your formula 1 racing car is no good if you hire a blind driver lol

It is a competitive niche and there is much more to consider than just setting up the PPC. Who will monitor conversions? Split test offers? Build landing pages? You can easily dump a fortune in PPC and get no sales or if done properly it can make a business the dominant company in their niche.

Every single day I speak to business owners that say ppc does not work, facebook does not work etc.. all because they think they tried it. Its like saying your formula 1 racing car is no good if you hire a blind driver lol

Ah i finally see another person who treats PPC the same way. Often business owners have had bad results with PPC because of what you have stated. Though if they have had a decent crack at it with good tactics and strategies. Then i am with perry marshall when he says its not PPC not working it is that your business is flawed.