Knowledge Base Articles

If you're looking for a way to run a successful marketing campaign without dishing out buckets of cash, discount promotional products could be your magic bullet. Discount promotional merchandise gives your company the benefits of traditional marketing, without the ludicrous expenses to subtract from your bottom line. On top of obvious price benefits, cheap promotional products do a better job of captivating your customers in the first place.
Suppliers of discount promotional items are making it easy for any size business to gain huge amounts of exposure on a shoestring budget. If you're looking to maximize your return on investment through a truly effective marketing medium, look no further than discount promotional merchandise.
Getting Through to Everybody With Discount Promotional Items
In the past, the high cost of marketing meant that companies had to be selective about which markets they were targeting. If they picked the wrong one, they were out of luck. A b

The promotional items and associated gift industry is a growth
sector with sales soaring in to the billions. Have you ever wondered who
buys all these promotional items? If you guessed that the top buyers
are big spending blue chip businesses and organizations who want to
advertise and market their product lines, you'd be wrong. An industry
study identified the top twenty-five industries that purchases
promotional items and gifts by the amount spent. The results below might
well surprise you.
25. The petroleum industry, including gas stations, oil distributors and refineries
24. The travel industry, including airlines, bus, trains, cruise lines and travel agencies
23. Food processors and beverage bottlers
22. Retailers and shopping malls
21. Pharmaceutical and chemical companies
20. Utilities like gas, electric and telephone companies
19. Telecommunications companies like cell phone and internet provide

With the increase competition on the Internet, it can be hard to find ways to make your company seem different from everyone else. One thing I believe Internet marketers are failing to utilize correctly is promotional products.
Promotion products are every day items that are printed with your company logo, slogan, web site address, or any other message you want to promote. The first thing that comes to most people's minds are printed t-shirts... but there are many other items you can use to make your company stand out from the crowd.
The following are eight simple ways you can use promotional products on the Internet.
Promote Your Company's Website
This is the first thing that comes to most people's minds when they think of how they should use promotional products. But some people over look this. Every item you choose to promote your business should include your web site address on it.
Find Promotional Items That Fit Your Niche
You can always find

For your customers' health and the health of the environment,
choosing a safe reusable water bottle for a promotional product is very
important. Everyone knows that the best way to go green with water is to
drink it from the tap in a glass. But, that's not practical for people
on the go. People on the go need something to put their water in.
There
are many different types of water bottles on the market. There's the
regular plastic ones that you get from your grocery store or gas
station. But, there are big problems with those. They are the worse kind
you can choose to drink from because they are made of PET (polyethylene
terephthalate), which leaks DEHP (Bis(2-ethylhexyl)phthalate) after
repeated use and is a probable carcinogen. These also can harbor
bacteria in the cracks and crevices, which is not good for health
either.
The plastic sports bottle is the next reusable water
bottle, but is still not that safe. These are made out of po

If the economy has you feeling like you are running backwards on
the treadmill of business, then you need to find the best advertising
and marketing medium available today. You need a medium that is low in
cost, highly effective, and will reach a large audience all at the same
time. What you need is promotional espresso cups. These cups will have
your business running forward at a faster pace than any other form of
advertising and marketing. This is because traditional forms of
advertising and marketing are just too costly, not as effective, and
aren't reaching the audience that businesses want and need.
They
are simply outdated. We're talking about television and radio spots and
newspaper ads. Television and radio commercials are just too expensive,
costing thousands of dollars, and only run for 30 seconds at a time.
Plus, people usually change the channel when the commercials come on.
Newspaper ads are even less effective. They can cost hundr