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I haven't worked with any franchise locations, but I have done some multi-location SMB stuff, and even there most of that rings true. One case in particular, one of the location managers was gung ho, and set up a bunch of stuff for three of the facilities (not correctly in a lot of cases) and then was let go for taking too much initiative without getting approval (not just online). It was a pain to get everything corralled, especially since some of the other managers had done a few things too, so it wasn't always clear who'd done what. We did get it straightened out, but there were only five locations there... I can't imagine how much of a hassle it'd be working with a real large scale organization. I'm grateful I've gotten a sense of what I like working on and what I don't like working on with smaller projects... nothing worse than being a few months into a beast and realizing the clouds aren't going to break anytime soon and you're under contract.

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As one who spends all day in SEO in the Franchisee world there are some of us who spend a lot of time making sure SEO (and local search) is understood and done to the best.

The flip side of this is the "outside" vendor who doesn't understand the vertical they are trying to pitch in. Yes, you are a local company with "carrying corporate’s baggage" but I can't tell you the amount of times I've seen a local agency offer a bill of goods that either doesn't fit the vertical or really won't do an impact.

...The flip side of this is the "outside" vendor who doesn't understand the vertical they are trying to pitch in. Yes, you are a local company with "carrying corporate?s baggage" but I can't tell you the amount of times I've seen a local agency offer a bill of goods that either doesn't fit the vertical or really won't do an impact.