Using Experience Maps to Unite Teams

What You’ll Learn

Visually capture what a holistic experience looks like for your product or service

Highlight the good, bad, and ugly of a user’s journey with your organization

Demystify data visualization so you can fold it into your work

Envision and communicate a more seamless experience for your customers

One of the biggest challenges organizations face today is the silo effect. It’s a verticalization of roles and responsibilities that can inhibit teams from developing a shared vision.

Fortunately, an experience map can help bridge the divide. It’s an easy-to-digest tool that tells a visual story about the pain points and delights that users feel while experiencing your product or service.

The end result? Individuals across an entire company can better work together by using a shared frame of reference of the user’s experience.

Chris started using experience maps more than 10 years ago, but it’s only been recently that he’s fully realized how important a role they play in uniting disparate teams. He’s been helping organizations adapt their approaches by including this important user-research tool in their repertoire—as you’ll soon learn yourself.

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Why Chris?

When we saw Chris present this topic at the 2012 IA Summit in New Orleans, we knew we had to have it for the UIE Virtual Seminar program.

Chris is a design director at Adaptive Path. He started a journeyman career in information architecture and product strategy in 1997. Over the past 16 years he has applied a combination of graphic, interaction and service design to successful products and services for both large enterprises and start-ups.

Chris holds an MFA in design from the Savannah College of Art & Design and spends his free time as an educator, teaching interface design in Adaptive Path's UX Intensive workshops and is also currently an adjunct professor at the California College of the Arts.