Monthly Archives: January 2013

Often enough we have problems when it comes to prospect hunting. We can blast emails to numerous contacts, make calls to every number on our list, and yet we have no results. When it comes to looking for new business prospects, it is best to have targeted sales leads to make the hunt less of a hassle and produce better results.

Now, prospect hunting isn’t a game. You can’t just go out there and hope to stumble upon someone who is going to show a clear interest in what your company does. As such, we always have to be on the look out and do prospecting through various means. Why shouldn’t we? It’s the status of our business that’s on the line, after all. Read the rest of this entry »

A good business will want to keep their customers happy and make sure that not a single one of their customers is unhappy. A better business will understand that having unhappy customers is the best way to learn about what problems within the product or service they provide should be immediately addressed. A business will not succeed by having only happy customers; unhappy customers are all a part of the equation. As such, a business will greatly benefit from their unhappy customers in improving their lead generation strategy.

We can say that customers are what keep businesses alive. They buy products, avail of services and fork over their hard earned money to pay for their purchases. In turn, businesses strive hard to meet all of their customers’ demands as to provide the best protect or service possible, of course to the best of their capabilities to do so. However, we can never avoid those customers who just seem to stay unhappy no matter how much we improve our products and services. Read the rest of this entry »

There are times when B2B lead generation strategies can take something from mainstream consumer advertising. One example can be the concept of a spin-offs. Now as an advertising firm, you can view spin-offs as subtle marketing stunts in of themselves. They draw attention to the source (like the original movie, series, book etc) while at the same time reach a new audience. For lead generation, getting a new audience is always a good thing but also very challenging. Hence, a spin-off approach seems like the most logical answer.

Whatever method you employ for lead generation, there is always the risk of angering someone. It is just a natural part of marketing. Whether it is having your ear shouted off over the phone or getting cussed out in an email response, these things can happen in any lead generation campaign.

However, you might develop a tendency to assume that having anger either on your end or that of your prospect’s means you have done something wrong. On the contrary that is not always the case. There are just too many reasons for why blow-ups occur during lead generation, be it telemarketing, email or any other medium. What you really need to do is understand where the anger is coming from and if it even is indicative of anything significant to your lead generation strategy.

The results of a B2B sales lead generation campaign is not limited to just amount of business leads you acquired. It is not even just the amount of sales that came out of those leads. As an advertising firm, you know very well that your success ties with the success of your own business customers. A successful lead generation company can get you all the opportunities you and your salespeople can enjoy the benefits of closing them.

But if the same lead generation firm cannot help you fully understand your prospect’s needs, you need to ask for more.

When you are just a start-up company, you will undoubtedly climb a steep hill. Sure, you have a product or service that may sell well on the market but that doesn’t mean that you are going to get customers raging through your door that are willing to part with their money. In fact, lead generation for a start-up company is going to be quite hard, especially when you tackle a market that is already saturated with competition.

What a start-up company needs to do in a business world where competition is fierce? What does it take to get your message out there and to be able to be able to attract new customers to your business? Some may tell you to look for a mentor and learn the ropes, others may tell you to hire some world-class marketer to help you market your business. These kinds of answers of course have to fork over your own money to help you sell your business, however, you can perfectly do that with the help of a lead generation company as well. Read the rest of this entry »

Lead generation, like every other part of a business, should be as passionate about what your business is offering. If you do not have that passion, it does not matter what you use. You could use the full combination of email, social media, and even telemarketing. But if that lead generation process is completely devoid of that passion, you cannot expect for it to succeed.