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October 14, 2016

London and Frankfurt and Your Luxury Listings

austintexas.gov

Did you know that Austin has two direct flights to Europe? London and Frankfurt. The only reason Austin would have direct flights to these European hubs is because the Austin business community asked for it. Austin businesses and corporations are doing business in London and Frankfurt (and yes, other European destinations).

So what does this mean for your luxury listings?

Geo-boost your luxury listings specific to Facebook users in those cities. Of course, your target cities will depend on where you live. Google “European direct flights from [my city]” and you’ll find the information and probably a graphic.

How do you geo-boost? Facebook help looks like this:

Here is what I recommend:

Add a slide to your listing presentation that says something like this:

When you hire me, you are hiring a tech savvy agent. I am in the small minority of Realtors who actually knows how to geo-post your home to a specific demographic. We will target market to the right location and the right demographic that can afford your home.

In your LUXURY listing presentation (which should look and feel different and will have additional services), include that you run a targeted ad to London and Frankfurt (or name your target cities) so that you are capturing the international market.

Another note on luxury listings … proxio pro is the international MLS. Using proxio pro will help you land more luxury listings.

Here is the main point, or two: boost your luxury listings internationally AND know the international buyer audience for your city and target market accordingly.