“The Gay Consumer Index™ and Lesbian Consumer Index™ provide valuable guidance regarding the perceptions and opinions of ‘out’ lesbian and gay consumers; those who can be reached by marketers through gay and lesbian media channels. This unique, community-based methodology polls LGBT consumers who can be reached using print publications, direct mail and internet media,” said Tom Roth, President of Community Marketing. “It should be kept in mind, however, that the study’s findings profile those who read lesbian and gay publications and websites. These results should not necessarily be extrapolated to the entire gay and lesbian population, which we feel is impossible to do with surveys due to social, employment and political pressures,” added Roth.

Because of the unprecedented size of this study, Community Marketing will be covering important new ground by publishing statistically significant cross-tab data reports on these and other LGBT demographic segments: seniors, young adults, gay and lesbian families, ethnicity, and household income.”