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Peter Duffy

It doesn’t take long for a company to reinvent itself. That’s the unspoken mantra of Peter Duffy who, in just a little over two years, has taken the company in a new direction. Duffy updated the company’s digital marketing campaign by rebuilding EasyJet’s database. EasyJet had been relying on generic e-mail blasts, but now the company sends individually-tailored messages to passengers who did not book a flight during the same time period the year before. Duffy has also developed a web application targeted for younger travelers who may not have a destination in mind but still want to go somewhere.

Duffy’s efforts have not gone unnoticed. He was a nominee to receive the prestigious Award For Excellence from The Marketing Society. Before moving to EasyJet, Duffy worked for Audi as its marketing director.