MSN Live Search 'Hutch' Campaign

Now this is what I call a unique outdoor advertisement! MSN Search India unveiled this awesome billboard a few months ago to celebrate its integration with Indian mobile network, Hutch.

Here's the twist: The word 'Pigeon' is printed on the screen of the mobile phone on the billboard. And what do you know? Magically, dozens of live, friendly pigeons were 'employed' to show that MSN Live search with Hutch yields immediate results!

Naturally, special 'treats' were used to attract the pigeons to the billboard.