On Party Newspaper’s Dominant Role and Its Marginalization in Operating

Xiangyu Chen

Abstract

Although the party newspaper still maintains its dominant position, it faces the threat of being marginalized in terms of publication, advertisement and other aspects of operating. The situation becomes tense with dull operation of all plain media as a result of rapid rise of new media. This paper believes that under the mechanism of socialist market economy, the maintenance of Party newspaper’s status as the mainstream hinges on the success of its operating. If the operating of the party newspaper can fail, the newspapers can’t play the dominant role. The marginalization of the party newspaper in operating would definitely weaken the leading role of Party’s throat and tongue, erode its dominance, eventually its ability and level to govern.

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