Ken Loach Product context- acceptance?

Cultural Context o English director for television and o Rotten Tomatoes- 93% approval based on 166 o Won the Palme d’Or at the Cannes independent films reviews and an average rating of 8/10 film festival in 2016 o Born 17th June 1939 o Won the Palme d’Or 2016 Cannes film festival o One of the most prestigious awards in o Known for socially critical directing style and o And the Prix du public 2016 Locarno the film industry and at a festival socialist ideals International Film Festival o Began in 1932 o Also directed: ‘Kes’, ‘Looking for Eric’ and o And the 2017 BAFTA for Outstanding British Film o ‘The Wind that Shakes the Barley’ has ‘The Wind that Shakes the Barley’ o Politicians have described it as unfair also won o ‘I, Daniel Blake’ became his highest grossing film in the box office taking over $8 million Historical Context o The Jobcentre system helps people return to jobs Regulatory framework o The Jobseekers allowance is an o Rated a 15 by the unemployment benefit offered by BBFC o The BBCF (British Board of Film Classification) began in 1912 I Daniel the Government o Intended to cover living expenses o The Unemployment Insurance Act of March 1921 introduced a ‘seeking work’ test- had to be

Economic and political context

o Focuses on issues such as poverty, the welfare system and the Work Capability Blake seeking work and willing to accept employment as a fair page

Media ownership o Funded by the BBC Production, distribution and circulation o And the BFI Assessment o Portrays a clear left wing political message and criticises specific government policies Film o Low budget- mostly on location and featured lesser known actors and did not rely on special effects o Distributed with hashtag o Trailer- shown in independent Advertisement o Trailer was released October 18th 2016 Audience o Addresses issues such as poverty, the welfare system and o Ken Loach is known for his o Film was released cinemas and Youtube the Work Capability Assessment socialist political views and as 21st October 2016 o Won several awards o Clear left-wing policy a social campaigner o Received theatrical release in Britain o idanielblake was o Trailer and poster- older people o Politicians have described the promoted during and a few other countries e.g. o Hashtag- younger audience film as unfair and aimed the trailer France, Spain, Brazil and Japan o Rated 15 criticism at the portrayal of o Poster campaign o Not released in the USA o Fans of Ken Loach would watch the Job Centre staff the film o Later resealed for digital download o Labour leader Jeremy Corbyn and DVD praised the film on Facebook