deliverables

Advertising, branding and marketing agencies hire me to help them shine.

Over the years I’ve tried mightily to craft an elevator speech, but each time I share it with colleagues, they get a funny expression and a do a kind of doggy head cock.

“Yeah, well, you’re an amazing writer,” they say. “But . . . you’re more than that.” Very flattering. But how do you explain this to an industry that wants to organize creative teams into convenient buckets?

Then, as I wrestled with this problem for the umpteenth time, my husband says in exasperation, “Oh, come on. You’re a strategist!” And walks out of the room.

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embark

Creative Partner

"“Cindi is the best creative partner an art director can have. She's not just an excellent writer, she's a big idea creative director who understands consumer behavior and hitting a target dead center.”"