Case Study

The HCI Group

Results by the numbers

43%

Increase in targeted traffic

10+

Increase in first page rankings

82%

Increase in lead generation

“We’ve gained multiple new clients as well as a general lift for our brand in the marketplace.DAGMAR has a high level of knowledge in this space. Chris and Joealways have a flexible and responsive ‘can-do’ attitude.”

Greg Jones

The HCI Group provides healthcare IT consulting and resources for electronic health record implementation in the U.S., U.K. and Middle East. When one sale can be worth millions, the pressure is high to get every ounce of performance from marketing. Our plan led to fast closure on a deal that had been in the works for a year.

The challenge.

The client was aware of SEO and interested to see if it would increase conversions. They also had PPC services from another company that weren’t performing up to par.

Our work.

We provided national SEO, PPC and press release writing and distribution services. Within eight weeks, our client closed on a lead that resulted from our inbound marketing work with a hospital they’d been courting for more than a year.

We subsequently cultivated three additional healthcare systems that contracted with HCI through website leads.