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NEWS

African Tree Offers Breakthrough
in Anti-aging Skin Care

The current dermologic gold standard for reduction of the
appearance of fine lines and wrinkles will be challenged in March
2011 when Origins launches its new Plantscription Anti-aging serum
with African Anogeissus, a natural ingredient.

The current gold standard in anti-aging skin care is retinoids.
Although effective retinoids also have side effects such as skin
shedding, burning, stinging, redness, dryness, flaking and itching.
Additionally, prescription retinoids must be used at night due to
causing photosensitivity, and users are required to wait a minimum
of 20 minutes after cleansing before application.

Plantscription with African Anogeissus is proven to help increase
production of natural fibrillin, skin's critical elastic fiber.
According to Dr. Lieve Declercq, Origins Global Spokesperson of
Plant Physiology and Molecular Biology, "Fibrillin is a critical
fiber vital for the elasticity, firmness and youthful turgor of
skin. Fibrillin gives skin 'bounce' much like a box spring gives
support to a mattress. When it came to supporting and rebuilding
natural fibrillin, Anogeissus was amazingly effective."

According to tests carried out on women aged 42-63 by
dermatologists Plantscription Anti-aging Serum was clinically
proven to have 88% of the visiblewrinkle-reducing power of
retinoids without any side effects and is calming and soothing to
skin.

Researched for over five years in partnership with plant scientists
at the University of Strasbourg, France, the Plantscription test
was carried out as a face-to-face 20-week study against a gold
standard prescription anti-wrinkle ingredient, retinoic acid.

"Our discoveries regarding the African Anogeissus tree were
astonishing," says Dr Annelise Lobstein, Professor of Pharmacognosy
at the University of Strasbourg. "The bark of Anogeissus is
particularly concentrated into compounds able to stimulate the
natural production of fibrillin, which is responsible for helping
to support the structure of the skin. The facial appearance becomes
firmer and lifted, contributing ultimately to reducing the
appearance of wrinkles, fine lines and the visible signs of skin
aging."