CALA SAN FRANCISCO

CALA DENVER

CONTEMPORARY APPAREL & ACCESSORIESTRADE SHOW

EXHIBIT

CALA VEGAS

August 12 & 13 at The Hard Rock Hotel & Casino

Press Release

CALA Vegas Set to Debut During Las Vegas Market Week This August

Veteran trade-show producer Gerry Murtagh seeks to provide a different experience for exhibitors and buyers during MAGIC

VENICE, CA—CALA Shows Inc., the contemporary apparel show best known for its five-times-yearly San Francisco trade event at Fort Mason Center, confirms the addition this August of CALA Vegas, which will be located at the Hard Rock Hotel Ballroom and runs simultaneously with the other Vegas shows.

President and owner Gerry Murtagh plans to build on the popularity of his perennially sold-out San Francisco show as “a great platform for new and emerging vendors to showcase their product in a strategically curated show featuring the best contemporary brands in the industry.” CALA Vegas will take place August 12–13, staying open the first night until 8 p.m. to accommodate late shoppers.

CALA Vegas plans to set itself apart from the already busy Las Vegas apparel exhibition scene with a distinctive all-inclusive package of free hotel rooms at the fashionable boutique Hard Rock Hotel plus fully catered complimentary cocktails and hors d’oeuvres passed by waiters during show hours. Other amenities will include free Wi-Fi, drayage, and booth power.

With the ballroom show space located only feet from the hotel elevators, and Uber and shuttle drop-off right outside the doors, exhibitors and buyers can avoid much of the usual traffic and congestion of trade-show season. The Hard Rock is also located less than ten minutes from the Las Vegas Convention Center.

The 50,000-sq.-ft. CALA Vegas show floor will be set up similar in style to its Fort Mason counterpart, Murtagh explains, with uniform open booths and “every exhibitor showing off the same playing field. The three-story booths of the ’90s are all a thing of the past.”

“My CALA exhibitors and buyers are looking for an intimate, efficient, easy-to-navigate environment,” he says. “Exhibitors are there to write orders. And we plan on spoiling our buyers with the best complimentary food and cocktails, with champagne in flutes brought straight to the booths.” Murtagh expects the show to sell out quickly. He plans to double the exhibition space for February 2020.

“This is Vegas made easy, efficient, and profitable,” he says. “CALA Vegas will grow to be a solid alternative to UBM.

CALA San Francisco

June 11 & 12, 2019 at The Fort Mason Center

The next show will take place at The Festival Pavilion at The Fort Mason Center. Set on the world famous San Francisco Bay, it’s bordered by breathtaking views of The Golden Gate Bridge and Alcatraz, making this venue a desirable destination for buyers and exhibitors alike.

The show will now offer an open booth floor plan. CALA’s new presentation concept will serve as a great platform for new and emerging vendors to showcase their product in a strategically curated show featuring the best contemporary brands in the industry. This layout will not only benefit the exhibitors by highlighting their product in beautifully lit booths bursting with natural light, but will also provide buyers ease in locating the brands they come to see.

***The San Francisco show is open to exhibitors by invitation only. If you would like to be considered for the show please contact us***

CALA Denver

June 24 & 25, 2019 at The Denver Mart, Expo Building

***The Denver show is open to exhibitors by invitation only. If you would like your brand to be considered for the show please contact us***

ATTEND AS A BUYER

CALA San Francisco

CALA San Francisco has moved to an amazing new venue and you’re invited. After eight successful years at the Westin St. Francis Hotel, CALA has successfully transitioned to the Fort Mason Center located in the heart of San Francisco, with the next show this June 11 & 12.

The show now offers an open booth floor plan. CALA’s new presentation concept serves as a great platform for both new and established vendors to showcase their product in a strategically curated show featuring the best contemporary brands in the industry while providing you ease in location all the brands you come to see.

Free parking and catering will be provided for all buyers who register for the show.

We’ve teamed up with The Sheraton Fisherman’s Wharf which is less than a mile from the venue to offer rooms for only $269/night for buyers with a free transportation to bring you to and from Fort Mason.

SHOW DIRECTORIES

CALA San Francisco

CALA Denver

HOTELS

CALA Denver – June 2019

We’ve partnered with the Westin Denver Downtown Hotel for the June show which is approximately 10 minutes from the venue. Double and King rooms are available for $229/night. We provide free transport to bring you to/from the hotel during the show.

CALA San Francisco – June 2019

We’ve partnered with The Sheraton Fisherman’s Wharf Hotel for the June show which is only a mile from Fort Mason. Discounted king and double rooms are available for $269/night with a free transportation to and from the venue. Spaces are limited so please book your immediately if you’re exhibiting or attending the show.

APPAREL MARKET TRANSPORT

Apparel Market Transport Inc. has been the industry leader for over 20 years as the most convenient and economical way to transport your garments directly to each show. Designed to provide each client with unsurpassed service by handling all stages of transportation throughout your delivery.