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When you look at successful startup founders and prominent entrepreneurs, you'll realised that they got this magical charisma, this magnetic attraction, this outstanding brilliance. It's hard to pinpoint exactly what it is, but sure enough, that X-Factor has resulted in their rapid growth, mega fund-raises, industry dominance and super stardom!

What do you think comes first though? Their mega success that resulted in their X-Factor, or their X-Factor that resulted in their mega success?

In 2012, two entrepreneurs and business coaches, Mike Handcock and Dave Rogers were pondering the same thing too. And they decided to go on a global search, a cross-border hunt for the answer. Over the span of 3 years, they visited entrepreneurs and startups in over 100 cities, met world-class mentors along the way, and uncovered the true story behind every business successes, and failures too.