Why illustrations?

Not only they look good — they also sell better. Here’s some research.

Studies show that our brains process visuals faster than text. They also retain and transmit much more information when it’s delivered visually.

In terms of specific numbers, it’s fair to say that visual information is processed roughly 15 times faster than text.

65% of people are visual learners, so one of the best ways to drive the message home is through visual content.

When people hear information, they're likely to remember only 10% of that information three days later. If a relevant image is paired with that same information, people retained 65% of the information three days later.

People following directions with text and illustrations do 323% better than people following directions without illustrations.

Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.

Streamline UX will help you create products and content that rely on visual clues to be more understandable, clear, convincing, easy to follow and that firmly grab reader’s attention.