BURKE FOCUS GROUP MODERATOR TRAINING

Burke Institute will hold a training session for focus group moderating on March 24-27 in Cincinnati. For more information visit www.burkeinstitute.com.

According to Burke:

This limited enrollment, intensive four-day workshop is designed to train you to become a focus group moderator. Specifically, you will learn:

How to communicate with your 'clients' to understand their needs and then to design a focus group study from start to finish to meet those needs.

How to moderate focus groups. This is accomplished by participating in a series of hands-on skill building workshops using real respondents followed by a one-on-one feedback sessions. A videotape of yourself moderating an actual group will be used to provide constructive feedback.

How to ask questions that will elicit the best quality response using a number of hands-on skill building workshops.

How to interact with research users to enhance the effectiveness of your efforts and to prevent misuse of the results.

How to handle the mechanics associated with obtaining facilities, recruiting respondents and working with difficult participants.