Brands2Life, Firstlight PR and Kallaway are supporting LinkedIn's 'Bring In Your Parents' (BIYP) initiative, a global campaign to engage parents with their child's career, in what is set to be the social networking site's largest consumer campaign in the UK to date.

The PR firm that represented the fundraising agency GoGen before it went into administration has refuted the suggestion that the agency was sunk by its own silence in the face of Daily Mail allegations.

PR firm The Agency says it achieved an 'opportunity to see' (OTS) of 170 million with a PR stunt involving revealing the 'top-secret' recipe for Prince William's favourite lamb burger, as part of a campaign for its client Welsh Lamb.

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The acquisition of Blue Rubicon and StockWell by Teneo Holdings last week has sent shockwaves through the industry. The scale of the ambition is huge: to set up a global City and crisis shop to challenge stalwarts such as Finsbury and Brunswick, and become the market leaders in this field. PRWeek assesses the impact on the industry as well as what it says about the health of the mergers and acquisitions market for PR agencies in the UK and beyond.

A new survey shows that the stubborn issue of the gender pay gap refuses to go away, despite the introduction of the Equal Pay Act 45 years ago. It reveals that men in the PR and comms industry are, on average, paid £10,000 more than women and that they receive a "staggering" £65,000 more in bonus payments than women in equivalent roles.

Research suggests that PR and comms are among the worst industries for offering staff flexible working conditions at the point of hire. Just two per cent of all vacancies in PR, marketing and advertising mentioned flexible working, according to the Timewise Flexible Jobs Index, the first study of its kind, which studied 3.5 million job ads across 122 national jobs boards between July and December 2014 to arrive at its findings.

More than 700 Britons are believed to have travelled to Syria and Iraq to join Islamic State, as the group employs ever more sophisticated methods to radicalise young people online. The Government is concerned that existing programmes to combat radicalisation are failing to provide a coherent alternative message to counter the extremists, and are allowing them the space to present themselves as successful.

Figures released this week in a salary survey have revealed that financial PRs are among the best-paid professionals in the industry, although corporate PRs are catching up fast, with in-house and consumer PRs bringing up the rear.

Thomas Cook bears all the hallmarks of a company about to implode under the weight of public disgust. This is due to its handling of the tragedy in which two children died from carbon monoxide poisoning from a faulty boiler while on holiday in Corfu in October 2006. The deaths, together with the ensuing inquest verdict of unlawful killing last Wednesday, in which Thomas Cook was found to have "breached its duty of care", is a nightmare scenario for a company that has previously been synonymous with family-friendly holidays.

Notwithstanding a sudden surge in the fortunes of one of the major parties, the general election is likely to result in either a slim Parliamentary majority of the kind not seen since Sir John Major's ill-fated 1992-1997 administration nearly 20 years ago, or a minority government. This in turn presages a radical change in the tactics employed by public affairs agencies to influence the Government's legislative programme. PRWeek speaks to three public affairs professionals to get their insight on the opportunities and challenges presented by the composition of the next government.