Sexist Power Ranger Point-of-Purchase Display

This review started as a commentary on this large scale costume display. But then the question arose, is it a Sexist PowerRanger Point-of-Purchase display in pink? The PowerRanger spokesmodel illustration is quit a “looker.” On the other hand since she is s powerful PowerRanger, maybe the intent is feminist? In any case the advertising premise is the same as always … men notice and look at women in displays and advertising … and women look at and are drawn to women to see what they are wearing. So the display succeeds from that point of view. This pink Sexist PowerRanger Point-of-Purchase seen at Target.

This blog is a pictorial inventory of unique or otherwise interesting small-scale fixtures seen across the entire range of retailing. Just as a city-scape is built up of individual bricks, beams and boards, so a store is constructed of many small-scale fixtures that combine to help create the selling-floor environment. Many of these small elements are unsung heroes in creating an effective, functional, appealing merchandising space for goods.