InterContinental Hotels Group (IHG) has launched “Zhou Dao” programme, dedicated specifically to Chinese travellers. Its global China Ready Programme offers a variety of services, comforts, foods and drinks made to satisfy the needs of Chinese guests. Chinese travellers will be welcomed with a ‘home-away-from-home’ experience which will include more Chinese-speaking staff, either at front desks or via 24-7 phone support and acceptance of China UnionPay cards. Hotels will also feature a customised welcome pack, access to Chinese TV channels, Chinese tea and a variety of local delicacies.

InterContinental Hotels Group (IHG) has launched “Zhou Dao” programme

The hotel brand has also invested heavily in equipping its worldwide hotel staff with Chinese etiquette, culture and hospitality training. By the end of 2014, over 10,000 employees around the world had undertaken Zhou Dao service training.Zhou Dao is now available in about 100 IHG Hotels all over the world. A number which is going to grow during 2015, to reach about 250 hotels.

What do you think?

Aleksandra Arsenovic graduated with a degree in economics and has a master degree in tourism. Since she worked as a travel agent, she has traveled around the world and developed an interest in luxurious hotels and exotic destinations. As a big fashion fan, Aleksandra loves expensive and luxury fashion items. As an editor of Extravaganzi she shares her knowledge about travels, fashion and accessories.