Flickr is Dead. Long Live Flickr.

Flickr’s recent move might just be the end of the photography pioneer site and its parent company Yahoo.

A year ago, Flickr released Uploadr, a useful tool that lets users upload multiple files including folders into their Flickr account, for free. The application can automatically upload photos in a computer, taking advantage of Flickr’s free 1 terabyte of storage.

Now, Flickr decided you need to sign up for a Flickr Pro account before you can use the Uploadr application.

In a blog post about the changes, Community Manager Matthew Roth wrote “The biggest change is that we are making the desktop Auto-Uploadr a Flickr Pro-only feature, giving Pro members exclusive access to the tool. This feature lets you effortlessly upload all of your photos from wherever they are being stored, while making them accessible from any device. If you are already a Pro member, you won’t see any changes to your existing subscription.”

In relation with this, Flickr is currently offering a 30% discount for the annual Pro membership for the next two weeks.

Granted, a $35 for an annual subscription is relatively cheap. But changing a free application to a paid exclusive service is generally a bad move. Coupled with Yahoo’s recent shutting down of services, the future might be too bleak for the company and its subsidiary. Yahoo basically killed their own photography site.

The consequences of this move will be felt in the next few weeks. Aside from the subscription fees, Flickr had nothing to gain with the step. It would only serve to alienate their current consumers, especially the casual ones, and devolve back into the niche photography social networking site it once was.

Flickr’s move will also give rise to similar sites and give advantage to other free services, such as Google Photos. For their part, Google Photos offers everything Flickr does for free with unlimited storage. If you’re okay with compression for photographs greater than 16 MP, that is.

Kevin is a reader first, a writer second, and a gamer somewhere in between. When not rooting for Tyrion Lannister for the Iron Throne, he's probably writing some morbid short story. He enjoys some surreal art, clever advertising campaigns, and a warm cup of coffee while reading Murakami.