Tsk, Tsk! How dare Rob Kardashian not boast about his family’s reality series, Keeping Up With The Kardashians? While we may see him on the show, the truth is that Rob is not a huge fan of filming the show and he is trying to break away. In a new interview with the Wall Street Journal, where Rob was chatting about his new business (his sock line), the youngest Kardashian explained: “My job is – I make socks. That’s all I do. I don’t necessarily care about the show. I would rather film this – me doing what I do – than being around my family.” Finally, someone in that family with some common sense!

And that’s not all! Rob Kardashian is trying to break away from the family name. Explaining that his sock line, called Arthur George, is named from both his and his father’s middle names, instead of using the Kardashian name. “I just kind of wanted to do something where you don’t just see ‘Kardashian’ everywhere. I mean, it’s my thing. I don’t want anybody associating it with anybody else in my family. I feel like it has more longevity, in that sense.”

Kardashian went on to say that he would much rather be doing “his thing” than deal with reality television the way his mother and sisters do.

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