SkiftStats: Hotel guest satisfaction at record low

As the author says, the bottom line on satisfaction is the bottom line.

— Rafat Ali

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While the hotel industry gradually recovers, guest satisfaction with the hotel experience is declining, according to data from J.D. Powers.

Satisfaction with the Check-in/out, Food & Beverage, Hotel Services and Hotel Facilities portion of the guest experience is now at a seven-year low. Satisfaction with the Guest Room is within just one point of its seven-year low. If not for the benefit of elevated levels of Cost & Fees satisfaction, overall guest satisfaction in 2012 would be much lower than in previous years.