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One of the main traits of black-hat marketing lies in the fact that they prefer to exploit loopholes in the system in order to give one a competitive edge. The problem with this method lies in the fact that these techniques only work until the next patch, after which they become completely void. So, in order to future-proof your marketing and avoid the need to reinvent your entire digital marketing strategy after every algorithm update, you need to take the path of the white-hat. Here are several tips on how to do this most effectively.

1. Quality content

The first thing you need to recognize is the fact that quality content brings you leads, followers and promotion. This is why one of your first decisions should be to make a blog and fill it with the above-mentioned quality content. If people like your content, they’ll use it as a reference in their article which will generate backlinks. People on social media are going to share it and it will drastically increase your reach. Aside from this, quality content will make people come back for more, which means that they’ll turn into return visitors, perhaps even return customers, at one point.

2. SEO

The next thing you need to understand is the fact that the visibility of your website and your content affects its maximum potential reach at any moment. In fact, about 95 percent of all searches end on the first page, while about 33 percent of people click on the first link that pops up. This is why you have to get to the top. This boost in your website’s SEO comes in two parts, on-site and off-site optimization. While it’s preferable to hire an expert to deal with your SEO, you would be surprised at just how much you can achieve through do it yourself SEO, provided that you have the right platform on your side.

3. Become active on social networks

It’s completely natural for your business to be represented on social networks in 2018, however, in order to achieve your goals, you need to be as active as possible. Try posting something every day, even if it’s not original content. This will remind your vast audience that you’re still out there. Remember, your competitors won’t just sit idly, which is why you shouldn’t do this either. It would also be smart to do some research on the optimal posting time on various networks so that you get the maximum out of your online activity. The reason why this method will stand the test of time is due to the fact that social media only grow in prominence and influence with each passing day.

4. Share other people’s work

You scratch my back, I’ll scratch yours; this is one of the oldest rules of the business world. It transferred pretty well into the digital environment, as well. This is also what makes it so ideal for our list, seeing as how no matter what change happens in Google’s algorithm, the good old tit for tat strategy is bound to work. Nowadays, you can do this effortlessly by promoting other people’s content, commenting on them and promoting their business, in general. Fortunately, this method also transfers well into most other types of digital marketing, as well.

5. Google local business

Another trend that we see, which is bound to pick up its pace in the future is one of the local registries. People looking for a local business are more likely to turn towards a platform like Yelp or at least look for an answer in the Google Local Business directory. There are other such lists that you need to get your website and business on, so don’t hesitate to look for them on your own.

Conclusion

At the end of the day, in order to understand the direction that you should take, you need to understand goals and objectives and Google as a company. Their main goal, since the very beginning, is a better user experience, which means that every time you take a step in this direction, you’re aligning your website with their agenda. This inevitably leads to future-proofing of your business. It really is that simple.