Sienna Miller has chosen Pepe jeans London as her first fashion campaign. Signing a two year contract Sienna is contracted to the brand till Spring 2008. Carols Ortega, head of Pepe Jeans said of Miller,

“We wanted a strong, positive, female British figure to head the advertising campaign, and strongly believe the choice of Sienna Miller was the right one.”

And could ex ,boho Sienna and Kate Moss be friends now? According to entertainment wise they seem to have struck up a friendshipâ€¦â€¦..

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Launched in 2003, My Fashion Life is a fashion and lifestyle blog. Updated daily with trend reports, shopping guides, celebrity style, exclusive discounts and lifestyle tips, we take a global approach to style and culture, and are firm believers that while fashion rules the runways, style needs a bit of substance in everyday life.