Retail spending: big data is the name of the game

In thinking through the power of big data in retail, the oft-cited example is that from US department store Target, which a few years ago famously alerted a teen mother to discounts on baby products - before her dad knew she was pregnant.

PHOTO: REUTERS

IN thinking through the power of big data in retail, the oft-cited example is that from US department store Target, which a few years ago famously alerted a teen mother to discounts on baby products - before her dad knew she was pregnant.