Norman Pattiz, Expanding PodcastOne With Market Research And Advertising

duncan
published "Norman Pattiz, Expanding PodcastOne With Market Research And Advertising" on
April 20, 2017
and was last modified on
April 20, 2017
.

Norman Pattiz is a man who has had a significant impact on the media since it’s humble beginnings with the radio. In fact, Norman is known for pioneering some of the biggest radio channels in the country and is known for being a prominent member in the field of advertising.

His radio channels were known to be the leading broadcasters for numerous top sporting events in America like the Superbowl and the NBA.

But because of the dawn of youtube and other sites which can give their listeners the ability to listen to music whenever they want, the humble radio started dropping as a medium of mass communication.

Norman, however, wanted to show the world that the radio is still prevalent in this area of digitalization and decided to rebrand it as a podcast. Bringing this idea to fruition is his podcast company PodcastOne, which is one of the top podcast networks in the country.

Norman has partnered with numerous famous personalities from the field of media and film to collaborate with him and give his listeners quality content that they won’t get elsewhere. The podcast network has partnered with some of Hollywood’s biggest names like WWE star Chris Jericho, to give his listeners a diverse range of shows to choose from.

But when the podcast network took off, Norman felt like it still did not meet his expectations of what the future of podcasts or radio should look like. He thus decided to give advertisers a place to showcase their products, making the podcast network one that gains a lot out of advertising revenue.

But to make his podcast network succeed, and to get more listeners and advertisers in the mix, Norman paired up with Edison Research to conduct an in-depth market analysis to show the impact that these ads have on the people listening to these podcasts.

The results showed extremely high recall rates for a number of the products that were being advertised in the middle of their audio shows. By also knowing what products have a higher recall rate among the customers, Norman can now get in more advertisers with products that sell among his audience members.

So the unique character that PodcastOne offer, I think there is a priority that needs to be placed on the quality of service as well. If there is more grademiners review, it will have good implication on the direction of review as well. It can help if there is more understanding of the way that research can change the trajectory of managing media growth.