Articles

Figaro Digital Articles Collection: The October Summit Edition

At Figaro Digital we are busily getting ready for our big event this week; the Figaro Digital Marketing Summit. We can’t wait to see everyone thoroughly immersed in all that our jam-packed agenda has to offer, especially the incredible schedule of thought leadership presentations from a line-up of industry expert speakers that we will have running alongside our 1-2-1 meetings.

In the run up to the Summit we have been publishing content produced by the agencies, technology companies, and speakers that will be at the event. Have a look through some of the amazing content produced by our sponsors below.

What does ‘viewability’ mean and is it a useful metric for advertisers? Exponential look at the evolving role of viewability in making online media buying decisions. Nick King offers alternative definitions for the term and reminds us how viewability needs to be examined as part of a bigger picture. Find out more here.

Brands need to adopt a mobile-centric strategy if they wish to extend their reach, acquire and retain customers, and increase their marketing ROI. In our age of consumer-centric marketing trends, capitalising on mobile is key. It represents ease for the customer. Here are dotmailer’s top four ways to deliver the best experience on mobile.

Video is no longer a nice-to-have tactic in your marketing plan. It’s not a shiny new toy. It is now integral to your marketing strategy and Jon Mowat is here to prove it. Here, the MD of award-winning video marketing agency Hurricane Media, reveals the real heroes of any video marketing strategy. Read the full article here.

The opportunity presented to brands by the growth of Social Media is hugely exciting as a marketer. There needs to be an awareness of how brands can take advantage of this increase in customer touch points to best promote their product. Edit share their ideas on how Social Media can be used as a PR tool. The article can be found here.

To allow your business to adapt along with your customers, UX and CRO need to be an integral part of your strategy. Epiphany debunk common UX and CRO misconceptions. Many marketers are guided by illusions about CTAs, AB testing, and conversion rates. For further insights, read the rest of the article here.

Conversational marketing needs an overhaul, we need to step away from the idea that consumers want to talk directly to the brand. This is rarely the case and marketers need to look for ways to capture, and facilitate, organic conversations with their customers. Spinnaker look at how you can implement effective, multi-layered conversational marketing. Read the article here.

When should we go digital? It is a risky transformation, so, you need to ensure that digital is only deployed where it can add value. Paul Meersman from CDS shares his insight into when ditching physical processes, and embracing digital, is the right move. Read the article here.

Many FMCG brands continue to use on-pack promotions as a way to engage with customers in store. Although this is a long-standing marketing technique, Brian Taylor, MD of Jaywing, discusses the key considerations to ensure the continuing success of on-pack promotions. Find out what these are here.

When hiring a digital marketing agency it’s important to do your homework and ask the right questions to make sure you find the right partner that will help your business succeed. Here are WebBox’s top 10 questions that any brand should be asking their digital marketing agency – from outsourcing work to experience in your sector. See the rest of the questions here.

For more information about the Figaro Digital Summit and to see the full agenda, see here.