Atlantic LIVE Brings on New Event Sales Hire

Alisha Hathaway has been named Managing Director of Atlantic LIVE, the events division of The Atlantic, where she will focus on event sales. She’ll work closely with Elizabeth Baker Keffer, Vice President of The Atlantic and President of Atlantic LIVE.

Alisha’s move to The Atlantic brings her full circle in the Atlantic Media Company’s magazine portfolio. Alisha started as marketing manager with The Hotline in 1994, moving to Government Executive in 1997 in a variety of advertising sales roles and then to NJ in 2001 as Advocacy Advertising Manager, Managing Director and Associate Publisher. Most recently, Alisha was Senior Director and Executive Advisor with the Marketing Leadership Council, a division of the Corporate Executive Board.

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