Should you be focusing on Instagram Stories format? #AskNatchi(1 min read)

Welcome to this week’s edition of the #AskNatchi show! The question we have today is about Instagram Stories. The question is from a social media team of a nonprofit that wants to know whether they need to work on Instagram Stories.

The question says: “We are very good with Instagram posts, but we have not focused on Instagram Stories. Should we do that? Or can we just keep going with our current activities?” Well, my answer is “Absolutely, Yes!” Since you guys are doing very well with Instagram already, it means you have content that could work very well on Stories as well. Because Instagram audience absolutely love Stories.

There are more than 500 million users on a daily basis. And the potential of Instagram Stories or the amount of reach that you can get from Instagram Stories is absolutely incredible. So I would say definitely try out Instagram Stories. Don’t use your regular content, but try to create content exclusively for Stories which may not be much of an extra work. You can to some level, repurpose your existing content.

Do have a look at your content and see if you can repurpose some of it by making just slight modifications… like when you do videos, you just have to make slight modifications, add some stickers, and you would be able to use it on Instagram Stories as well. But I highly recommend you do consider Instagram Stories for your ministry or your nonprofit.

If you have any questions on digital social media, leave a comment and ask us. Or email me podcast@natchilazarus.com. God bless you. Bye.

Author of The Connected Church. Social Media and Digital Marketing Consultant for Nonprofits, Faith-based Organisations, Churches and Ministries. You can subscribe to Natchi’s email newsletter by clicking here.