Monday, October 26, 2015

Martha Nelson Now Heads All Media for Yahoo

According to an internal memo that went out last week, Martha Nelson has officially been designated the head of all media for Yahoo, including having purview over its video content efforts.

Re/Code reports the former top editor at Time Inc., who arrived at the Silicon Valley Internet giant in August as global editor-in-chief and is also an SVP there, now reports directly to CEO Marissa Mayer.

It was a change that came after Kathy Savitt left in September from her post as head of media and also marketing for the top digital job at STX Entertainment. Savitt had hired Nelson and she had reported to her.

Nelson has had a storied magazine career, as founding editor of InStyle and head honcho of People in its heyday. She was the first woman to be named editor-in-chief at Time Inc. in 2013, but left a year later after CEO Joe Ripp decided editors that once reported to her would be reporting to business execs.