Speakers Jo Fleming of Environmental Innovations and Deidra Cole of Pier 2 Marketing will provide tips on how to maximize the marketing benefits of your Green Business certification.

Tiffany Wise-West from the city's Climate Action Program will share news about Mayor Lynn Robinson's Go Solar Santa Cruz Proclamation and the City Climate Action Program's new resources for residential and commercial solar photovoltaics.

He will present an analysis of why business plans often don't work, and describe a different way to successfully expand your business, understand how budgets should work and perhaps assist in getting that next bank loan.

The cost is $30 for members and $35 for nonmembers. All reservations must be paid in advance. For information, call 831-724-3900 or email dianne@pajarovalleychamber.com.