"While the group has not commented since Friday's tragedy, it appears to have staked out a strategy to take its brand out of the social media picture in the wake of a mass-shooting news event. Given its guns-rights cause, the social media buzz after such events seems to be an unenviable conversation for the org to partake in. The NRA's chief Twitter account, which has doubled in followers to 63,000 since the Aurora shootings, has been silent since tweeting out a holidays giveaway contest early Friday."