Can Facebook Possibly Build a Business Model That Isn't Inherently Creepy?

That question is meant 100% seriously. The issue isn’t that I find Facebook creepy. I don’t, really. But today’s story about the company tracking drug store purchases to display more relevant ads to users is a good example of the tension between social media and social mores.

For now, Facebook uses aggregated information about the lives of its hundreds of millions of users to place relevant ads next to pictures and stories from our friends. That’s how it makes money. Our information is currency. More information makes better ads with better click-throughs at better rates for Facebook.