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The world of ecommerce is fast paced, there are small overworked teams with limited resources racing to complete varying goals across different departments. Much of the stress created from this is a result of a team biting off more than they can handle. Few things can create as much chaos in the workplace as the stress of a site launch.

Google Optimize is a simple, easy to use testing and personalization platform. Google has worked diligently to bring powerful AB and MVT testing tools to the market for both small businesses and large enterprises.

In the world of digital marketing, there is an insatiable thirst for data and reporting. In many cases this means logging into a marketing tool, finding the correct reports, exporting them into your spreadsheet and then finally manipulating the data.