The web analytics market is expected to grow at a CAGR of over 15.2% during the forecast period (2019 - 2024). The web analytics market is expected to gain momentum from the steady rise in marketing automation and online shopping trends going across the world.

Web analytics is the process of analyzing the behavior of visitors to a website. By the usage of web analytics business is enabled to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar amount each customer spends.