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Building Digital Bridges for International Business in Latin America and the World

9th Annual AIB-LAT Conference – March 14-16, 2019 Cochabamba, Bolivia

The rise of digital technology has brought new challenges and uncertainties to companies; however, it also created new opportunities to do business with organizations in different places of the world. Digital technology allows companies, consumers, business partners, and governments to create connections (digital bridges) by interacting and collaborating in digital space. Using multiple digital platforms such as Facebook, Twitter, Whatsapp, and others, international business has never been more accessible and available for companies. These companies could use digital platforms in an attempt to interact with other firms across geographic boundaries and open new markets, reach potential customers more efficiently, and promote goods and services internationally at a fraction of cost from more traditional mechanisms. The transition towards a more digitalized society and business environments brings crucial questions about the future of MNEs. Are digital platforms equally advantageous for all companies in all industries? Are digital platforms used differently in MNEs from advanced versus emerging countries? What would be the effects of MNEs not adopting and adapting to new digital platforms?

To address these and other related issues, the Latin American Chapter of the Academy of International Business (AIB-LAT) announces its 9th Annual conference “Building Digital Bridges for International Business in Latin America and the World”, to be held in Cochabamba, Bolivia at UPB-Universidad Privada Boliviana from March 14-16, 2019.

Cochabamba, located in the heart of Bolivia and therefore of South America, is one of the busiest tourist sites in the region. Notable difference of its temperate climate, great cultural value for its diversity of landscapes, ethnicities and environments, as well as the recognition for its delicious food, it is the cradle of youth enterprises, the technological development focus of the region, ideal city for living well, its most important sectors are Gastronomy, Technology, education, energy and health.

Established in 1993, Bolivian Private University (UPB) is considered for four consecutive years the best business school in Bolivia. Its executive and full-time MBA programs, in addition to other master's and executive programs, credit it as one of the 22 best business School in Latin America. UPB - Olave School of Business, has national presence with offices in Cochabamba, La Paz and Santa Cruz, these are the most important regions of the country. Universidad Privada Boliviana is committed to academic excellence and its main objective is to provide competitive teaching at an international level by training high-level professionals who can compete successfully in the globalized world and be entrepreneurs for the creation of new companies.

Organizers

AIB-LAT is a chapter of the Academy of International Business, and is a leading association of scholars and specialists in the field of international business in Latin America. AIB-LAT organizes an annual conference, aimed at scholars and PhD students from Latin America working in the international business field, along with scholars from other regions interested in Latin America.