So, with the iPhone 6 just about to launch, IKEA have taken to the stage to launch their 2015 Catalogue just as if it was the world’s best gadget, in a complete Apple Spoof, filming the explanation of how their catalogue was engineered to perfection… Including classic language like ‘tactile touch technology’, ‘eternal battery life’ and ‘crystal clear pages load instantly with zero lag’… somewhat poking fun at the digital medium! Love it. So who wants one?! Created by BBH.