Welsh Lamb Industry pressed to increase product shelf life

Welsh lamb promotion and marketing company Hybu Cig Cymru (HCC) has begun to urge distributors and others within the lamb industry to look at ways of improving its poor shelf life. With only 21 days shelf life once it reaches the UKs supermarkets, Welsh Lamb is slowly but surely ruining its chances of global distribution and limiting its growth at home significantly.

Welsh Lamb Vs New Zealand Lamb

With 100 days shelf life, New Zealand lamb has proven itself to be far superior with regards to longevity and global distribution. The extra 79 days gives New Zealand lamb the advantage in the UK and abroad, making it tough for other lamb suppliers to compete. This is becoming increasingly frustrating for those who want to expand the reach of Welsh Lamb globally and at home, and is starting to have a detrimental effect on the industry.

Talking about the crisis, the HCCs industry development officer Luned Evans has said

‘The Welsh Lamb brand is well recognised and respected across the globe, but in order to take advantage of this great status we need fresh Welsh Lamb to be on shop shelves for longer and be able to export it as cost-effectively as possible’.

A Way Forward?

With such a respect for Welsh Lamb and a soaring demand for home grown produce, the industry is looking for different ways to combat the issue. The KCC has urged the entire lamb industry to come together to tighten up existing processes for storing and distributing lamb, as well as coming up with new ways to tackle the issue.

Better transportation of the animals and clearer communication between distributors and suppliers has been noted as two areas that could be improved over time. With Welsh Lamb’s shelf life being only a fifth of that of New Zealand’s, something clearly needs to be done to improve the situation so that more UK customers can have quality home grown meat on their tables.

The HCC is currently working with a number of organisations, including two universities, to try and develop an effective supply chain wide approach to the issue. By doing this, it is hoped that measures will be taken from start to finish, ensuring that Welsh lamb stays as fresh as possible before it reaches local stores and supermarkets across the UK.

Request our Brochure

Client Testimonials

"Our first unit was ordered, delivered, installed and working within 48 hours...we decided to upgrade to a permanent 40’ unit after 12 months as reliability, flexibility and value for money were more appealing than buying a static freezer. We were very happy with the equipment provided and with the service provided by CRS.

2015

"We have been dealing with CRS for the last 10 months and found their super sized Mega Cold Store to be very good, and an ideal solution for us. We are delighted with their service backup and this has been a great asset to our business."

2015

“We have been dealing with CRS for the last 10 years & in that time have experienced no problems with their equipment, back up or service. They appear to be very professional in the area of refrigeration & we would have no hesitation in using CRS again in the future..."

CRS Refrigeration Limited

CRS Dublin, Ireland

Company Registration Number: 212485. For purposes of quality control and staff training, CRS reserve the right to record all sales and enquiry calls, both incoming and outgoing. If you have any queries about the uses of recorded phone calls please contact us via enquiry@crs.ie.

Request our Brochure

For nearly two decades CRS Mobile Cold Storage have been providing commercial refrigeration temperature controlled storage solutions to companies in the UK. Download our brochure and find out more about:

Our grade A cold storage products

How CRS can help your business

Our 24 hour sevice promise

To request our brochure, please fill out the form and one of our cold storage experts will send it via email.

Full Name * :

Email Address * :

Contact Number * :

We would like to send you product information about our company from time to time.
Please check this box to accept and opt-in. Read our Privacy Policy here.