AbelsonTaylor's Jeff Berg Named to PharmaVOICE 100

August 04, 2014 02:29 PM Eastern Daylight Time

CHICAGO--(BUSINESS WIRE)--Citing his "unique blend of medical knowledge, curiosity and
pragmatism," PharmaVOICE magazine has named Jeff Berg, senior vice
president and director of client services at AbelsonTaylor, one of the
100 most inspiring people in the life sciences for 2014.

The honor was announced in the July-August issue of the magazine, which
each year recognizes top leaders in all areas of the life sciences.
Drawing from thousands of reader nominations, PharmaVOICE selected this
year's honorees based on their leadership and contributions to
innovation and positive change. Berg was recognized in the category of
top marketers.

"Jeff Berg has exactly what it takes to deftly oversee client services
in healthcare marketing," said Taren Grom, editor of PharmaVOICE. "It's
a role that requires scientific knowledge, an understanding of
strategies and channels, and collaboration and effective function across
teams. Mr. Berg is one of those rare individuals who can juggle all of
these skills with ease and grace."

Grom also noted that Berg, who holds a Ph.D. in pharmacology from the
University of Minnesota, is adept at understanding and simplifying
complex technical concepts and communicating them in ways understandable
to diverse audiences. This clarity of thought and language helped
AbelsonTaylor launch some of the most successful direct-to-consumer
campaigns of the past five years, including the "Golf Match" campaign
with professional golfer Phil Mickelson and the "Mirror Image" campaign
for a prescription acne medication.

Another aspect of Berg's leadership cited by PharmaVOICE is his belief
that innovation is key to business success. As part of AbelsonTaylor's
executive leadership team, he plays a vital role in expanding the
agency's presence in the broader consumer health and wellness market and
in developing new standards in project management as the agency's
digital offerings continue to grow.

On the personal front, the editors were struck by the quality of
relationships Berg builds both with clients and colleagues. "Clients say
he is a calming force during rough times and a counselor and friend
during calm times," they wrote. Within AbelsonTaylor, he strives to
understand what motivates those he works with and find ways of providing
the opportunities and support to keep them engaged and happy.

"Being named to the PharmaVOICE 100 is a great honor and I thank
everyone who played a role in my selection," Berg said. "I also want to
thank the editors of PharmaVOICE for focusing attention on leadership in
the life sciences and reminding us that the industry is making
significant progress in meeting the challenges of the new healthcare
environment."

AbelsonTaylor is one of the largest independent healthcare advertising
agencies in the world, serving pharmaceutical, biotech and
health-and-wellness companies globally. Since our beginning in 1981, we
have remained singularly focused on brands that help people live
healthier lives. We are 100 percent focused on and 100 percent
passionate about health and wellness. You see it in the brands we
represent for our clients. You feel it in the environment we create for
our people. We have built a reputation as the most creative agency that
creates brand experiences in broadcast, print and digital. To learn more
visit us at abelsontaylor.com and
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