Surveys help teams understand what customers want. They will differ depending on whether they will be administered through telephone, mail, or electronic means. A good survey may be time-consuming to construct, but a bad survey will only provide misleading data. Points to remember when creating a survey:

Write questions that are short, simple and clear

If it’s possible to misunderstand, it will be!

Avoid leading questions

Phrase sensitive questions carefully

Use close-ended rather than open-ended

Keep alternatives short

Options should be mutually exclusive and exhaustive

Have a cover letter or introduction email or script

Keep the survey short

Start with interesting questions

Sensitive questions should be later in survey (such as age or income range)

Order questions carefully

Tools such as Survey Monkey allow for a creating a survey quickly and for reporting real-time results. Those tools can not overcome bad survey design. So keep those principles in mind and happy surveying and requirements elicitation!

<!–[if gte mso 10]>

are another tool for understanding what customers want. They will differ depending on whether they will be administered through telephone, mail, or electronic means. A good survey is time-consuming to construct, but a bad survey will only provide misleading data. Points to remember when creating a survey:

üWrite questions that are short, simple and clear

üIf it’s possible to misunderstand, it will be!

üAvoid leading questions

üPhrase sensitive questions carefully

üPrefer close-ended rather than open-ended

üKeep alternatives short

üOptions should be mutually exclusive and exhaustive

üHave cover letter or introduction

üKeep the survey short

üStart with interesting questions

üSensitive questions should be later in survey

are another tool for understanding what customers want. They will differ depending on whether they will be administered through telephone, mail, or electronic means. A good survey is time-consuming to construct, but a bad survey will only provide misleading data. Points to remember when creating a survey: