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Air Asia is a low fare airline of Malaysia, it had one of the largest number of airplanes and flying destinations. Know what Business Strategy made Air Asia a successful low budget Airline in Asia. SWOT Analysis of Air Asia &amp; Porter Five Forces Model Analysis Watch this Case Study On Air Asia : Copy and open the url in your browser https://www.youtube.com/watch?v=Ad3voE3UnvE﻿

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OBJECTIVES To show the profile of our company i.e. Air Asia. To know the business strategies and operations of AirAsia by using different strategy models. To show you the future of Air Asia by SWOT analysis. To show you some of the future planning with reference tofuture growth.

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CORPORATE PROFILE  Our Vision : AirAsia To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.Asias leading airline.Our Mission : in 1993 with the dream of making flying possible It was establishedfor To be the best company to work. everyoneHeadquarters : Sepang, Selangor and Malaysia Create a globally recognized ASEAN brand.No. of planes (including Joint ventures) : 78 planesNo. of employees : 3,000 employees that everyone can fly with To attain the lowest cost so AirAsia.No. of customers : 16,000,000 per yearTurnover per annum : $60,000,000 product, embracing Maintain the highest quality technology to reduce cost and enhance service levels.

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Air Asia Airlines over the years Dates and years Milestones18 April 2002 AirAsia became Asia’s first airline to go ticketless.10 May 2002 It introduced its first online booking.19 August 2003 It introduced world’s first SMS booking.8 December 2003 It’s first international flight took off to Phuket.8 December 2004 It announced a joint venture with PT AWAIR of Indonesia.21 February & 29 March 2005 Launched Go-Hostel & Go-Car.Year 2007 The lowest cost in the World, 51 000 passengers per day, 54 planes.Year 2008 Launch of Air Asia X.

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Business Strategy and OperationsFREQUENT FLIGHTS SAFETY FIRST LOW FARE NO FRILLS  Faster turnaround time  Ticketless service  Improving aircraft utilization  Crew efficiency  Internet booking  Using one type of  Reservations and sales office aircraft for  saving training cost Easy payment channels and authorized travel agents  Nationwide call centers The airlines complies with the It’s fares are The airline ensures fastconditions of the International significantly lower than turnaround of about half-an-hour Safety and is regulated Aviation those of other which is the fastest in the region Malaysian Dept. of Civil by the operators AviationCOST OPTIMIZATION OPERATION GUEST’s CONVENIENCE

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FUTURE PLANNING To maintain the high level of profitability. 1. Act on the prices :  Expensive tickets to be distributed when the demand is high (week-end).  Prices increasing according to the demand.  Cheap tickets available during the middle of the week. 2. Act on the cost :  Offer more on board services/ products to the passengers.  Taxi booking service  Internet WIFI access on board Newspapers  Place advertisings on the plane’s cabin

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FUTURE PLANNING Fund-raising  Fresh money could be used to finance strategic projects. Invest in joint ventures.  Maintain international development across Asia in association with local budget airlines.  It would increase the airline’s offer. Diversification  Acquire new know-how in a view to offer more service to the consumer.  E.g. To take over an online travel agency.

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Conclusion The strategies of Air Asia focus more on the management and access of information rather the creation of irrelevant airline services. For this reason, Air Asia has developed a unique set of guiding principles - simplicity, cost-efficiency and effectiveness. Total commitment to these principles makes the airline services of Air Asia very user-friendly to its customers. SWOT analysis of AirAsia with reference to sustainability and future growth shows more opportunities than threats. AirAsia is fully determined to exploit these opportunities and convert more threats into opportunities for success.