let's talk about it

Good day all, welcome back! We hope this blog post finds you doing well and ready to take one step closer to launch your business. Don't you like the sound of that? Your Business...Any-who, let's discuss branding and why it is essential in business.

According to Entrepreneur.com, branding is defined as the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Your logo, colors, identity, values, and mission all play a part in your branding strategy. When thinking about your favorite restaurant, what comes to mind. Is it their logo, decor, other identifying traits, signature dish, or customer service.?

Make no mistake, branding differs from marketing. Marketers' soul job is to bring awareness to your brand by letting them know who you are, how to access you, why they should patron your business, what they should feel when using your products or services. When designing your brand strategy, include the following elements:

Expectations-what can the customer expect from your band and what you will consistently deliver upon

Persona-who is your brand? Think of it as a person to craft a brand persona that will differentiate from others in your niche.

Perceptions-this is important, if a consumer perceives your brand to be trashy, there is nothing you can do to change that

Elements-your logo, packaging, message/motto, face of the franchise/mascot, and colors

Promise-let's the customer know what they should feel when experiencing your brand regardless of tangible or intangible products

Think of companies such as Apple, Coca Cola, Tiffany's, McDonald's, Acura when crafting your brand strategy. Mull over what stands out to you about each brand, how do you perceive them, what do you immediately identify with, how do you feel when using these brands? If you keep these questions at the forefront when planning with your team, you will be sure to create a noteworthy brand. We assist business owners with building their brands from the ground up and it is by far, one of the best parts of our jobs. When you're around town and see them on billboards, commercials, on the radio, or hear someone talk about them by their identifying traits, how they feel, etc--you know you've done your job.

We're almost to our launch point with three more posts to go and we can't be more excited! Catch us here Friday afternoon as we discuss our favorite topic of marketing. Should you need assistance or have questions before then, please email us at info@reesesalley.com. See you soon.