A controversial sign is set to be erected on Colwyn Bay promenade this week.

A huge stone installation spelling out the word 'Colwyn' will stand on the promenade. The giant letters are currently being craned into place.

Installing the ‘Colwyn’ lettering is the final part of the Phase two of the promenade works, which began in 2016 and has seen the promenade between the pier site and the Cayley embankment transformed.

Work on the surrounding plinth and paving will be carried out over the next three weeks.

Conwy Council believes the letters will form a "focal point on the promenade and create another feature unique to the area".

But not everyone is looking forward to seeing the installation go up, and eyebrows have been raised at the exclusion of 'Bay', as the sign will only read Colwyn.

Posters were put on the site last October pleading with council officers not to "waste money" by erecting an "awful sign", claiming it would look "stupid". The original poster, which includes a drawing of a wad of cash on fire, states: "Don't build this! It looks awful and is a waste of our money."

New stone installation being erected on Colwyn Bay Promenade, has been described by critics as a "waste of money". (Image: Daily Post Wales)

A Conwy Council spokeswoman said: " Colwyn was chosen because it covers the whole bay that the promenade runs alongside and the wider area (not just the town), and it works in both Welsh and English."

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Huw Griffiths, from Rhos on Sea , said: "I've saw the letters arriving on the lorry and I think they will make a welcome addition to the promenade, it's good branding for the town too and the area as people will be taking photographs of it and sharing it on social media."