How to Use Mobile Apps to Grow Your Business

The world is going mobile, giving small business new opportunities. This power point deck covers statistics of mobile users, their buying behaviors and insights into how small businesses can leverage apps to grow business and reach new buyers.

Transcript

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How to Use Mobile to Grow Your Business The world is going mobile, giving small business new opportunities Brought to you by: @SStrategy1 #OASocial - the social media resource for small business and entrepreneurswww.socialstrategy1.com

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Jason Jaynes, Co-founder of @apptive | www.apptive.com • Co-founder of Apptive, a company dedicated to enabling businesses to harness the power of smartphone apps, quickly and economically. • Deep experience and knowledge in marketing, mobile and social media. • Oversaw all B2B marketing across the media, content and social divisions as Vice President of Marketing for Demand Media. • Background includes product strategy, enterprise mobile security, development and sales for Credant Technologies, Entrust, enCommerce, and Accenture. Steve Ennen, President & Chief Intelligence Officer @SStrategy1 | www.socialstrategy1.com • President & Chief Intel Officer of Social Strategy1, a company that activates the social web for business through intelligence gathering, strategy development, and online marketing. • Former Founding Managing Director of the Wharton Interactive Media Initiative (WIMI) and Wharton Lab for Innovation in Publishing, recognized as authoritative thought leaders in interactive and digital media and their impact on broader business matters. • Developed curriculum in emerging and interactive media strategies for MBA programs and Executive Education courses, and consulted with dozens of global corporations on interactive media strategy at the University of Pennsylvania • Background includes digital business strategies, digital transformation, video and mobile messaging, social networks and development of digital revenue strategies for American Business Media, Ingage Networks, New York University and the U.S. State Department.- the social media resource for small business and entrepreneurs 2

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SECTION 1: WHY DO I WANT A MOBILEPRESENCE FOR MY BUSINESS?- the social media resource for small business and entrepreneurs 3

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Mobile is Here to Stay Source: MaryMeeker KPCB Internet Trends 2011- the social media resource for small business and entrepreneurs 4

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Smartphones are Not a Fad Source: MaryMeeker KPCB Internet Trends 2011- the social media resource for small business and entrepreneurs 5

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Smartphones Used by Everyone- the social media resource for small business and entrepreneurs 6

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Apple and Android Rule- the social media resource for small business and entrepreneurs 7

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Consumers and Smartphones60% browsed a website 52% found location of a 36% made a purchase business 31% compared prices 30% of all restaurant searches 53% purchase as a result are done on mobile of a smartphone search Sources: • Google internal data, 2011 • Google/OTX, The Mobile Movement, US April 2011 • Google/OTX, The Travelers Rode to 70% use smartphone 51% of business travellers Decision 2011 • AT&T survey of 300 small businesswhile shopping in-store get travel information owners, October 2011 - the social media resource for small business and entrepreneurs 8

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Businesses and Smartphones 23% of small businesses have a 20% send text messages to mobile-friendly website customers 14% of small businesses have a mobile app- the social media resource for small business and entrepreneurs 9

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SECTION 2: WHAT DOES IT MEAN TO BEMOBILE ACCESSIBLE?- the social media resource for small business and entrepreneurs 10

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3 Ways to Get a Mobile PresenceFull website accessed from Mobile website accessed Mobile app accessed directly mobile browser from mobile browser on device - the social media resource for small business and entrepreneurs 11

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Which Way Should I Go? Mobile App Mobile Site Both approaches require custom development. What is you goal? Awareness? Loyal Customers? Unique Functionality?- the social media resource for small business and entrepreneurs 13

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SECTION 3: HOW DO I DEFINE SUCCESS ONMOBILE?- the social media resource for small business and entrepreneurs 14

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Measure, Measure, Measure1. Make sure you have an analytics package integrated.2. Review metrics on a monthly basis.3. Track online to offline conversion. - the social media resource for small business and entrepreneurs 15

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How Are My Customers Interacting with My Mobile App or Mobile Site? 1. Are users returning to app or mobile website? 2. Are users remaining active over a period of time? 3. Where are they spending the most time? - the social media resource for small business and entrepreneurs 16

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Is My Mobile App or Mobile Website Driving Purchase Decisions?1. Are users spending time in modules or pages that drive conversion?2. Are users open to ongoing communication?3. Are users responding to ongoing communication?4. Are users purchasing as a result of my app or mobile website? - the social media resource for small business and entrepreneurs 17

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The milk+honey storyAlissa Bayer, Founder/Owner milk+honey wanteda mobile app but the barriers were to great forher small business. 1 Cost – between $15k-$50k to have an App built. 2 Complexity – process to develop and manage an app is too difficult. 3 Time – takes avg. of 3-6 months to have an App built. 18

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milk + honey spa and salon App metrics since launch Total App Downloads 298 Active Users 70% (Opened in last 180 days) Used App Two Times or More 63% Used App More Than 9 Times 23% 19

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milk + honey spa and salon29% of all module views 18% of all module views 11% of all module views 20

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More Tools for Small Business Keep an eye on Office Arrow for the introduction of “SocialBeam” the social media toolbox for small business coming in February. http://bit.ly/SocialBeam- the social media resource for small business and entrepreneurs 23