Any lifestyle change that necessitates a new wardrobe also necessitates a new hair style. A subtle transformation can yield as much impact as a total makeover.

What are the most important factors when selecting a hair color and style?
Your hair type, meaning hair texture (coarse, medium or fine), density (the number of individual hair stands on one square inch of the scalp), porosity (the ability of the hair to absorb moisture), and elasticity (the ability to stretch and return to its original length without breaking). Also consider the pH levels required for your hair type, the growth pattern of your hair, and your facial features and skin tone.

What hair colors are best for women in their 40s and beyond?

If you’re thinking red, go blonde. Red hair, unless it’s natural, is tough on mature skin tones, but a honey blond with golden tones works every time. If you’re a brunette, shifting from espresso brown to a softer shade like maple or chestnut can erase years. If you want to show off your gray, remember that your best gray may not be your natural gray. Cool, ashy highlights can improve the color and are one of the best-kept secrets of stylish gray-haired women.

Keratin is a protein found in the skin, hair and nails. When used in hair treatments, a global keratin treatment restores hair, increases shine and reduces frizz by repairing and providing long-term conditioning and protection against UV rays and pollution.

What types of hair qualify for the treatment?
The global keratin treatment is designed to reduce frizziness, so all hair types such as kinky, curly and straight hair qualify.

What do I have to do to maintain the treatment?
The formula will gradually wash away over a period of time. It will last up to three months, depending on the hair type and maintenance. To maintain, you must use the global keratin balancing or moisturizing shampoo and conditioner, none of which contain formaldehyde.