ATLANTA, GEORGIA, January 4, 2018 —The Aon Center, one of Chicago’s most famous and recognizable buildings, recently began a full renovation of its lobby and atrium, complete with the installation of two enormous NanoLumens® LED displays that create a floor-to-ceiling digital wall that invites tenants and guests to experience stunning Chicago-themed visuals on a massive scale. The two 42’W X 10’H 4mm pixel pitch displays measure a total of 840 square-feet and dominate the building’s main entrance at the south lobby, according to Joe Hynes, Senior VP of Project Management at JLL, the center’s property management firm.

“During renovation planning we worked with architects to include cutting-edge features that would be fun for tenants, prospective tenants and guests,” Hynes said. “One of our ideas was a massive digital canvas, and NanoLumens was the obvious choice to make this idea a reality. As people pass by and enter the building their sight line is dominated by the astounding visuals playing on the NanoLumens displays. In fact, they have to walk right between the two displays in order to enter the main hallway, so it’s almost as if they are walking directly into the digital content itself.”

The installation’s current content is stunning in its presentation, showing five three-minute videos on a constant loop. All content was created by the creative pros at Pixelfire, a leading digital content producer based in the state of Washington. One video shows the view from a train traversing Chicago as it passes by the lakefront, the Chicago Loop, the city’s elevated tracks and some of its famous architecture. Acting as a single, ultra-wide display, the train then crosses over the hallway onto the adjacent screen, demanding tenants and guests to stop and watch as the entire wall creates a digital window into the city’s history and highlights.

Another piece of creative content portrays a digital ballerina rising out of a water fountain that was created using motion capture of a live ballerina. A third visualization presents a mirror image on both displays of a picture in frames, which gradually change and move in different patterns on each display, which again captivates the lobby’s audience as they wait to see what happens next. Hynes says they plan to update the content quarterly.

“This is a visual experience unlike anything else in Chicago,” Hynes added. “It’s so enthralling that people, including tenants, are constantly stopping to take selfies and videos and sharing them on social media. The same thing happens at lunch hour as visitors pass by the displays on their way to the building’s restaurant section.”

JLL considered several types of displays for the installation, but none could compete with the clarity, brightness, longevity and ease of use that the NanoLumens displays offered. A projection system would have been expensive and massively complicated, while a traditional multi-panel video wall could not compete with the seamless presentation and low weight and power requirements of the LED displays.

Sensory Technologies, the Chicago-area AV integrator that installed the displays, cites several NanoLumens characteristics that made it the right choice for this project. “From an installation perspective, the learning curve for NanoLumens products is almost nonexistent,” said Cariane Kafka, Project Manager at Sensory Technologies. “The crew that worked on this project was new to NanoLumens, and they were able to begin work the same day they were introduced to the product. It’s that simple. We’ve worked with NanoLumens before in Chicago, and we know that NanoLumens the go-to solutions provider that minimizes complications on large projects.

“It’s a lightweight technology, so it doesn’t require much in terms of support infrastructure, and since it is composed of small Nixels that make up a larger display, people can work independently and get the job done quicker,” she continued. “These two displays, making up a total of 840 square feet of digital real estate, were installed in just 11 days, almost a full week ahead of schedule. It’s also much easier on the content delivery side since there are only two displays, versus the complicated multi-display system that would be required for a projection or multi-panel installation.”

JLL also wanted to ensure they could maintain the display themselves for long-term performance and immediate troubleshooting, so they purchased extra Nixels and had employees learn how to install them. If any individual pixel or Nixel has an issue, it can be swapped out for a new one in minutes. Not weeks or days, minutes. No other display technology offers such simple and rapid maintenance.

The industry-leading six-year warranty also factored into the purchase decision, as it gives JLL a guarantee that even if one pixel fails, NanoLumens will replace it. That is another unmatched standard that NanoLumens can offer thanks to its reliable technology.

“With the NanoLumens system we know we will never have a display go offline or suffer degradation in sharpness or color,” Hynes added. “We can even update the content remotely, and we may create unique graphics and videos for special events in the future. The possibilities are endless.”

At NanoLumens, “Bright Thinking,” is more than just a tagline. Through the design and manufacture of groundbreaking LED display solutions, we give our clients and partners the power to dream bigger and brighter than ever before.

Our six year, Nixel™ to Pixel Warranty backs your display all the way down to the individual LED. And we are the only ones who do. While Pixels may fail. We won’t. We provide you an industry-leading warranty because when you are truly serious about something, you stand behind it.Get more details on our warranty.

At NanoLumens, we firmly believe you won’t find a better, higher quality group of designers, engineers or manufacturing team than right here in the USA; and that’s why our products are designed, assembled and supported here.

At NanoLumens we take support seriously and offer a best-in-class SLA program that covers troubleshooting, authorized technicians and the change in electronic components, plus over the phone technology support. Get further details and contact our support team here.

NanoLumens handled the custom size request with no problem and their displays are lightweight and easy to handle. The 6-year warranty was very important to Navy Pier as well.

Paul Krumric, Navy Pier

With a place that is in operation round-the-clock we can’t afford to deal with tech issues and with NanoLumens we don’t have to.

Ron Sarabi, Gardens Casino

We received tremendous feedback from guests who love the installation. Many take pictures in front of it – it’s become a social media focal point.

Scott Sanders, Brightline

NanoLumens displays deliver brilliant image quality. The displays are so eye-popping they immediately galvanize the attention of the guests and draw them to the theater.

H Waldman, Palm's Pearl Theater

We researched many other manufacturers but no one could create a truly curved, concave display at the pixel pitch we required.

Frank Alaimo, UNLV

This renovation aimed to reinvigorate Boise Centre for the 21st century. The NanoLumens display is as future-looking as it can be.

Chris Morrison, Boise Center

After the successful City Hall project and the overwhelmingly positive response, we are planning to include NanoLumens display technology in the upcoming Town Center development.

Brandon Branham, Peachtree Corners

This is a visual experience unlike anything else in Chicago. It’s so enthralling that people constantly stop to take selfies and videos and share them on social media.

Joe Hynes, The AON Center

SUBSCRIBE

Contact Info

Headquartered in Atlanta, Georgia, NanoLumens partners with clients to create uniquely compelling, interactive LED visualization solutions that take the guesswork out of owning a display network. As the fastest growing visualization company in the US, our experiential LED displays exceed the imaginations of leading global clients.