Optimize video delivery to users globally

Video traffic is accelerating just as fast as customer quality expectations are. Whether video is embedded in a larger presentation or played in a basic viewer, the performance bar is always high. Your growing audience is anywhere and everywhere—on any device, all over the globe. What works for one viewer may not work in another part of the world. As your viewer base expands and diversifies, you must ensure seamless, high-quality CDN delivery. Scale globally, but optimize with user-by-user, second-by-second granularity to ensure the highest possible customer satisfaction.

Citrix Intelligent Traffic Management synthetic monitoring is a powerful and real-time tool that tracks and analyzes the health of the underlying resources. In this way, you have actionable synthetic monitoring data no matter what’s happening with your dynamic infrastructure. The synthetic monitoring constantly tests service health in the datacenter, the cloud and each CDN, so you always know if your services are available and usable. It can also be used to inform automatic routing decisions and failover planning. This means no more manual emergency service switch-overs in the middle of the night for IT Ops and DevOps teams.

Companies use multiple CDNs to position their content closer to their audience. Rarely, however is one CDN sufficient to cover all user geographies. While one CDN will be strong in the United States, for example, another may be stronger in Europe or Asia.

Citrix Intelligent Traffic Management constantly analyzes billions of traffic statistics across hundreds of millions to content repositories across the globe and collates a virtual user experience map of the internet. This data is used to ensure that requests are guided to the closest or best performing CDN (or other content repository) that will offer the best user experience

Citrix Intelligent Traffic Management allows businesses to decide how they want their traffic delivered. Third party data can be added to the decision-making process for video delivery. This means it's possible to factor in CDN charging models into how your traffic is delivered.

If you have a delivery quota from your CDNs, can model your delivery requirements around this. You are not restricted to simple load balancing algorithms. With Citrix Intelligent Traffic Management, the delivery mechanism is in the hands of the business.

By understanding the changing conditions of internet networks, it is possible to direct users to the closest source, or best performing, site for each individual user and the time of each request.

Conditions can change on the internet pretty quickly, and the best performing site might not always be the best performing site. Citrix Intelligent Traffic Management for video is able to redirect user requests mid-stream to new content repositories if the performance of the first one degrades.

Citrix products

Citrix Intelligent Traffic Management

Deliver video over a multi-CDN architecture to ensure uptime and prevent service degradations and outages.