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Gallant Dill's Tips on How to Fight a PR Crisis

Gallant Dill's Tips on How to Fight a PR Crisis

Recently, I have come under an extreme online defamation attack with someone trying to disqualify my achievements by posting dozens of fake reviews on non-credible sites.

My first reaction was to sue the sites hosting these fake stories. After speaking with my attorney and realizing that no one has any real protection and there isn't much I can do, I decided to build a defense plan to defend myself from the negativity and slander.

First, the most important thing you want to do is not send any traffic to the reviews like, showing friends or posting publicly about the attack. The more traffic these reviews get, the quicker it can make it to page one of google.

People believe fake reviews, so this kind of traffic will hurt your brand.

The best and fastest way to push down the bad press is to release a press release of an update of what you are up to. Press releases always populate Google page one pretty quickly and push down old news. Make sure to share this link as much as possible, this will give it instant traction.

Another way for you to avoid unwanted posts on page one of Google is to make sure you have a profile on all the major social media sites. These sites are super credible and will show up first for most any search results with your name. Here are some examples:

Another way to make sure nothing negative ever shows up is to find a publicist who can get you in at least one major publication per month.

I got lazy for 3 months and hadn't followed my own rules and one crazy person cost me well over six figures. So make sure you don't make the same mistake I have and get yourself protected. For more advice on this, you can reach out to me at GallantDillMentoring.com