BUFFALO, N.Y.(WIVB) – The American Red Cross is anticipating a decline in blood donations because of summer activities and vacations and it is kicking off a new campaign aimed at bringing in donors: “100 Days of Summer. 100 Days of Hope.”

The Red Cross says it often sees a lower rate of blood donations during the summer. It has determined that in the months of June, July and August, “about two fewer donors give blood at each Red Cross blood drive than what patients need.”

The decline in donations starts around the Memorial Day holiday. To encourage donors to make a lifesaving gift, the Red Cross is offering a commemorative Red Cross cooling towel May 24 through May 26 while supplies last.

The summer donation campaign “100 Days of Summer. 100 Days of Hope” runs through September 1. The Red Cross is encouraging at least two more donors to step up and give blood at each Red Cross Blood drive. All blood types are needed.

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