Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your …

Search engines want publishers to show the same content to the search engine as is shown to users For experienced marketing teams, the content creation process has become a high-level assembly line. Each year more than 2.8 trillion search queries are made
on Google alone. This means that Google …

The sheer apparent complexity of SEO is enough to turn some people away entirely. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. If you want to get organic traffic to your blog post, first …

How powerful a website is in the eyes of Google. You can use a metric called Domain Authority to gauge this. As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches. Make sure the web server is able to …

Think of new ideas to expand your content, or even to invest in evergreen content, and make sure you think like a reader, rather than a search engine. All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your …

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. Link building isn’t dead. Not by a long shot. You can use your blog as an informal platform for giving insights into your thought …

Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you were optimizing content solely for SEO. It can help you build content marketing strategies around intent. Use social media networks to promote other people’s content as well as …

Avoid dated domain naming techniques like replacing words with numbers. When using internal links, it’s important to link to the page with descriptive keywords. That helps your rankings and your visitors as everyone will have an easier time figuring out what the article you link to is about. Imagine …

Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. How do your competitors drive traffic to their website? What are they doing on social media? Do their posts actually get engagement or not? When it comes to choosing …

Click through rate is a good indicator of whether you’re attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you’re attracting the wrong audience or your webpage content isn’t interesting, relevant or useful to the …

Off-site SEO focuses on any aspect of search optimization that isn't part of your own site. In other words, off-site SEO is the discipline of building backlinks through social networks and other media. The text of the link helps provide Google additional context about the topic of the linked page …

Check forums, online communities and Q&A sites to find the questions people in your niche are asking. Providing clear answers with actionable points is a sure-fire way of creating content your target audience will love. Frequent link audits can save your site from the dangers of negative SEO. If …

Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. No doubt over recent months, you would have noticed in SERP's (search engine results pages) that many spammers have been exploiting this with 50+ character hyphenated domain names, followed …

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. Many mobile devices have a text-to speech option which automatically transcribes their words into the search …

Google and the other search engines use image-recognition software as part of their search algorithm, so they know if those pictures have been used elsewhere before. Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine …

There are two types of backlinks, and they are internal backlinks and external backlinks. Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. Unfortunately, Google doesn’t update their public facing PR anymore …

Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video. SEO should be considered one of the tools in your digital marketing strategy …

Seeing which sites are currently ranking in the top results for a given keyword or keyword combination will help you understand and determine the online competition. And as
you continually keep tabs on keyword search results, you’ll see some new sites sneak their way up. Google has several bots …

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Getting backlinks are important but if you get a ton of useless backlinks from irrelevant spammy sites or use “link software” then you’re doomed. In short, success in SEO marketing …

While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly important. You need to understand where you are now in order to accurately assess your future rankings. Each webpage needs to have a unique title …

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice. Many beginner bloggers and webmasters think that they need to churn out …

When pursuing a link, which is more important, relevance or authority? Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. You should use the ‘nofollow’ rule when linking to untrusted sources or …

SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. The two biggest algorithm changes that Google released to ward …

Write more than one time for each website. Build a relationship. Put effort into an ongoing collaboration. Otherwise, it will be obvious you are writing only to build backlinks. Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the …

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. Anchor text to specific webpages …

Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Technical search engine optimization consists of making various internal changes to a website to make it more visible in search engines. More visibility means more credibility …

The title tag is a webpage’s second most important onsite ranking factor. Make sure to include your focus keyword in the beginning of the title. SEO versus SEO Services I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but …

With your core keywords grouped into buckets based on exact local monthly search volume, you will most likely notice that the longer the search query, i.e. the more words in the phrase, generally the lower the search volume. Voice Search and Mobile-First Index might drastically change that, but we …

Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type …

Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really …

Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google …

So let’s say you’ve nailed down the art of quality content that solves a problem. That’s still not enough to make it to page one. You’ve got to use social to prove your content is worth a spot in Google’s sacred land. The more engagement …

Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog. To get links from high quality blogs, you need to create link-worthy content on …

Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but …

Businesses consider social media a key element of their SEO strategies. When a webpage links to any other page, it’s called a backlink. In the past, backlinks were the major metric for the ranking of a webpage. A page with a lot of backlinks tended to rank higher on …

You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too …

Getting your business included in local resource lists is an indicator to Google about your authority. All you have to do is locate authoritative websites within your industry/community that also host a couple of local resources. If you have already worked to establish your business as an effective local …

After choosing a domain name, optimizing the URLs for your pages is the next SEO step. SEO for your page URLs is important because keywords in the URL are a ranking factor and short and descriptive URLs can help with link building and user interaction. Like your visitors, search engines …

When optimizing for search traffic today, marketers can’t think just about
rankings. They need to be holistic in their approach to the visibility and
appearance of listings. Google, now more than ever, don't just want more content, they want content that they feel is quality. Duplicative or unnecessary website …