robin robins Tag

Last year we had the pleasure of doing a joint webinar with Robin Robins, one of the IT channel’s leading sales and marketing consultants. The webinar, How to Attract More High-Quality Prospects to Your IT Services Business in a Month Than Most Providers Get in a Year, discussed different sales and marketing strategies designed to help MSPs grow their client base and...

Many businesses looking to expand are trying to do so by consistently growing their client base. While this is one great way to grow a company, MSP owners should never forget that their filing cabinets are likely already full of leads that have a much higher potential to buy more services - because they are existing clients. Cultivating new clients...

Editor’s Note: Willie Kerns, CEO of SmartPath Technologies and eFolder host, Ted Hulsy, chat about the changes that come with a maturing MSP, such as adjusting internal processes, growing marketing efforts, and building vendor relationships in order to continue to scale your business and profitability.
Ted Hulsy: Today we are joined by Willie Kerns who is CEO and owner of SmartPath...

In an eFolder blog post last week we explored the many benefits of joining an MSP peer group and why both business owners and various departments across your company should take advantage of working with fellow MSPs. Despite the daily operational challenges that IT Providers face, marketing in particular can turn into a struggle for business owners who are trying...

This week, eFolder is heading to Nashville along with 760 managed service providers for boot camp. IT Sales and Marketing Boot Camp, hosted by Robin Robin’s Technology Marketing Toolkit, is one of the biggest channel conferences we attend each year and one that the eFolder team eagerly looks forward to. Like many MSPs, eFolder also benefits greatly from this annual...

Every leader of an MSP business knows the advantages of running their own business: being one’s own boss gives small business owners tremendous autonomy and freedom. But one oft-overlooked aspect of entrepreneurship, especially for those who decide to “go it alone” in the cutthroat IT space, is the benefit of associating with a peer group. IT resellers who join a...

eFolder has been fortunate enough to be involved with several of Robin Robins’ excellent training events, helping MSPs better market themselves and grow their businesses. Over the course of the fall 2014, we sponsored her IT Marketing Roadshow series, hitting Los Angeles, Chicago, Orlando, Boston, and Washington D.C. with two-day workshops full of helpful content and inspiring speakers.
Robins’ IT Marketing...

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