OwnerIQ named in Ad Age's 2015 B2B Best Awards
OwnerIQ was named in the 2015 Ad Age B2B Best Awards for their Digital #TBT yearbook campaign. The B2B Best Awards celebrate the most innovative and creative work produced by BtoB marketers and their agencies across the full spectrum of media.

MobileAware Grows Executive Team
MobileAware announced today that it has expanded its executive team to improve both its technical delivery and business performance of its on-device CRM solutions. The on-device CRM leader adds a Vice President of Technology, Jesse Brouhard, and a Vice President of Strategy, Garrick Gauch, to its executive team.

January, 2015

GraVoc to Attend BankWorld
GraVoc will be attending BankWorld at Mohegan Sun on January 23, 2015. Nate Gravel and Mike Kannan will be displaying a new hacking device.

Genuine Opens Offices in NYC, Chicago & San Francisco
In just four months after joining Jack Morton Worldwide, part of the IPG global network, Genuine Interactive has expanded into three new cities: Chicago, New York City, and San Francisco, with plans for the UK in the near future.

1.4 million sq. ft. reinvented
Boston's longest building is being reimagined by NYC-based Jamestown Properties and Visual Dialogue is helping tell the story through the website we created: idbldg.com.

August, 2014

Almighty Launches "NODE" Data Visualization Offering for Events
Boston-based digital and experiential agency Almighty designed and developed the NODE data visualization system to show the ways in which conference attendees are interrelated across several dimensions of personal, professional and registration data. Recently debuted at the TED-style TEDxCambridge event in Cambridge, Mass., NODE uses an interactive constellation to visualize how and why guests, speakers and sponsors are connected -- showcasing the scale and magnitude of the minds in a room while also helping an individual discover their top recommended connections.

August, 2014

Evergage Maintains Rapid Growth, Taps into Ecommerce Market
Evergage, the market-leading provider of real-time web personalization, announced today the close of a fantastic first half of 2014 achieving more than 200 percent quarter over quarter (Q/Q) revenue growth for the fourth straight quarter. In addition, the company continued to exceed its sales goals, increase average order value and boost customer lifetime value with upsells and renewals.

Evergage Enhances Leadership Team with Andy Zimmerman as Chief Marketing Officer, Arthur Sweetser as Executive Vice President, Chief Customer Officer
BOSTON - July 9, 2014 - Evergage, the market-leading provider of real-time web personalization, today announced that Andy Zimmerman has been named Chief Marketing Officer (CMO) and Arthur Sweetser has been named Executive Vice President (EVP), Chief Customer Officer (CCO). Following 200 percent consecutive quarter-over-quarter revenue growth since the launch of its platform one year ago, Zimmerman and Sweetser will help further the Evergage mission to make the technology, expertise and business value of automated, personalized marketing accessible to all marketers. Both executives will report to Karl Wirth, Evergage's Chief Executive Officer.

Shure Selects allen & gerritsen as Social AOR
When it comes to microphones and professional audio products, Shure is legendary. The Who. Brad Paisley. Imagine Dragons. All of these artists - and many more - rely on Shure's iconic microphones, wireless systems and personal monitors for their amazing performances. Today, allen & gerritsen announced it has been selected, after a competitive review, as the social strategy agency of record for the global audio brand.

Temperature@lert Named as a Finalist in the 2014 American Business Awards
Temperature@lert, leading provider of enterprise environment monitoring products and services, was named a Finalist today in The 2014 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner in the program. Temperature@lert's Sensor Cloud is a Finalist in the category of New Software of the Year as an Asset Management Solution.

Digital Marketing Agency SilverTech Acquires Technology Solutions Firm to Extend Services
SilverTech, a fifty-person national digital marketing agency with headquarters in Manchester NH, announced today it has acquired Poised Solutions, a technology solutions company, from the same state. The move to acquire Poised Solutions comes as SilverTech extends the depth of marketing and technology integration services it provides to clients in healthcare, financial services, retail, professional services, and utilities industries.

April, 2014

Webby Awards Honors Visual Dialogue
Who said lawyers can't be cool. The Webby Awards has honored Visual Dialogue for the website they designed and developed for Donoghue Barrett & Singal in the law category.

Fast-growing startup VideoNitch reaches key milestones in corporate e-learning marketplace
VideoNitch, a fast-growing e-learning startup, announces that it has received a significant investment and established a formal partnership with Cramer, one of the nation's largest creative studios. Additionally, VideoNitch expands their leadership team by hiring key industry veteran and former VideoNitch customer, Ed Flahive. After a successful 22-year career as vice president of Global Learning & Development at State Street, Ed joins VideoNitch as their Chief Learning Officer.

Evergage Study Reveals Real-Time Marketing Within Reach For Organizations Of All Sizes
BOSTON - March 24, 2014 - Evergage, provider of a real-time behavior-based web personalization platform, today announced the results of a survey of more than 100 marketers spanning businesses large and small. The report provides insight into real-time marketing perceptions, challenges and opportunities, and documents its importance in increasing customer engagement, improving customer success and boosting conversion rates.

March, 2014

Boston Redevelopment Authority Website Wins Kentico Site of the Year
Boston Interactive is thrilled to announce that the Boston Redevelopment Authority website has been named the 2013 Kentico Site of the Year in the Best Government and Municipal Site Category. The annual "Site of the Year" contest seeks out the best Kentico CMS implementations to recognize talented individual and team efforts in website development.

March, 2014

HB Agency Acquires Winans Creative
HB Agency, an integrated marketing and public relations firm, has acquired Winans Creative, a marketing, technology and digital development studio based in Easthampton, Mass. The acquisition will give businesses access to sophisticated marketing technology solutions to reach their clients, prospects and influencers on all screens.

Constant Contact's Small Business Innovation Loft to Help Entrepreneurs Launch Products and Services for Small Businesses
Constant Contact®, Inc. (NASDAQ: CTCT) has announced the launch of the Small Business Innovation Loft (SMB InnoLoft), the home to a new Small Business Innovation program designed to support entrepreneurs as they solve problems for small businesses through the development of new products, features, and services. Startups selected for the program will reside at a new SMB InnoLoft space at Constant Contact's Massachusetts headquarters and will receive resources and mentorship to build their early-stage startups. The SMB InnoLoft is now accepting submissions until March 31 to participate in the inaugural class of startups scheduled to begin in the summer.

Temperature@lert Patent for Advanced Cloud Computing Methods Approved
Temperature@lert, a leader in environmental monitoring technologies, announced today that their latest patent for advanced sensor cloud computing methods has been approved. Temperature@lert's Sensor Cloud service in combination with their Cellular edition (with wired smart sensors or wireless ZPoint sensors) allows for seamless monitoring and alerting through their infrastructure-independent system. This patent continues to push their legacy of award-winning monitoring hardware and software-as-a-service.

December, 2013

Grandparents Gone Wired Encourages Youth to Teach Tech at Grandma's House this Holiday Season
Dailybreak Media and DoSomething.org have collaborated on an interactive campaign designed to encourage youth to share their tech knowledge with older adults and post photographs of their efforts via social media. "Grandparents Gone Wired" is part of a larger educational effort led by DoSomething.org, the country's largest not-for-profit for young people and social change, to educate seniors on using technology to lead more connected lives.

Evergage Introduces New Real-time Web Personalization Features and Services
Evergage, provider of real-time behavior-based web personalization, today announced several new product features that enable marketers to create a more relevant online experience for customers faster than before. Additionally, Evergage is launching a full suite of professional services designed to maximize client success.

Temperature@lert Patent for Advanced Cloud Computing Methods Approved
Temperature@lert, a leader in environmental monitoring technologies, announced today that their patent for advanced cloud computing methods has been approved. Temperature@lert's Sensor Cloud service in combination with their Cellular edition (with wired smart sensors or wireless ZPoint sensors) allows for seamless monitoring and alerting through their infrastructure-independent system. This latest patent continues to push their legacy of award-winning monitoring hardware and software as a service.

Verndale Acquires Viridian Spark
Verndale is pleased to announce the acquisition of Viridian Spark, a boutique digital technology agency specializing in Sitecore-based development. As part of the acquisition, Viridian Spark employees will be joining Verndale taking on key roles throughout the organization. In addition, Verndale will assume many of the agency's clients through a seamless transition process. Terms of the transaction were not disclosed.

Blitz Media Hires Director Of Digital Media And Analytics
Melissa Lea, President & CEO of Blitz Media, announced today that the agency has hired Beth Ringer as director of digital media and analytics. Beth joins Blitz Media from iProspect, where she was most recently director of digital strategy.

Experian® QAS®, a part of Experian Marketing Services and a leading provider of contact data management
software and services, today announced the release of Unlock the power of data. This report finds that while organizations are looking to engage consumers across multiple channels, many lack the data quality
required to achieve this goal.

a&g Acquires Philly's Neiman
In a rare combination of thriving independent agencies, Andrew Graff, CEO of Boston's allen & gerritsen (a&g), and Tim Reeves, CEO of Philadelphia's Neiman, today announced a&g's acquisition of Neiman. The agencies are joining forces to provide enhanced value for their clients, and a new destination for innovation-oriented U.S. marketers.

National Branding Agency Promotes Top Tier Talent
Corey McPherson Nash (COREY), a leading national branding and digital agency, announced today the promotion of Liz Carter, who began with COREY as a designer in 2009. She assumes the role of Senior Designer and will continue to deliver exceptional branding solutions to COREY's clients in education, business, healthcare and non-profit.

Blitz Media collaborated with one of its creative partners, Redtree Productions, to create the campaign, which includes digital, print, radio, and out of home elements.

"Through innovative thinking and maximizing our business relationships, we were able to help Big Brothers Big Sisters nearly triple the impact of their media budget," said Melissa Lea, President & CEO of Blitz Media. "We are committed to the mission of this important non-profit by ensuring that the campaign will be highly visible to potential Big Brothers and Big Sisters throughout Massachusetts Bay."

March, 2013

eMagine Donates New Website to Special Olympics Massachusetts
MARLBOROUGH, MA and TAUNTON, MA - February 25, 2013: Special Olympics Massachusetts and eMagine, a leading Web Design, SEO and Social Media firm, today announced the launch of a new website for the year-round sports training and competition non-profit organization. Being so impressed with the impact and value that Special Olympics Massachusetts brings to so many lives, eMagine is pleased to have donated their services on this project.

Boston Interactive Ranked 6th Largest Web Design Firm
Boston Interactive is proud to announce recognition as the 6th largest web design firm in the Boston area. This recognition comes as part of the Boston Business Journal's annual list ranking the area's 20 largest firms according to web design revenues in Massachusetts for 2011.

TripAdvisor Combines Philanthropy And Marketing By Letting Reviewers Give A Free $25 Kiva Microloan
TripAdvisor is putting up $250,000 of its own money to allow 10,000 people who leave a review on its site to allocate a $25 Kiva microloan to a fledgling entrepreneur in the country they visited. It could encourage people to use TripAdvisor while getting them hooked on philanthropy so they loan their own money in the future. That's what happened when Reid Hoffman backed $1 million in free Kiva loans.

Best Agency for Performance Marketing: iProspect
In a way, all great marketing is performance marketing. But this category recognizes the agencies that are especially adept at producing effective marketing strategies based upon a clear understanding of how their client's business works. Often that means demonstrating a superior ability to differentiate their clients from the crowd, effectively target consumers, and accurately measuring outcomes -- three things the team at iProspect excels at.

December, 2012

iMedia Agency Awards 2012
There are agencies that create online video, and then there's Digitas, a new media veteran that is playing a big role in changing the way all of us create content for the web.

TJX: Same-store sales rose 3% in NovemberTJX Cos., the Framingham-based company that operates such retail chains as T.J. Maxx, Marshalls, and HomeGoods, said Thursday that same-store sales rose 3 percent in November when compared to sales in the same month a year ago; that gain was “above plan,” TJX said.

Akamai Grows Its Security Business in Wake of Cyberattacks
Akamai, a company better known for speeding up websites through its distributed computing platform, is growing its Web security business. The company says some banks are now turning to Akamai to defend against the type of cyber attacks that hit U.S. bank websites in October.

Hub Spot raises $35m
The Cambridge marketing firm HubSpot, which helps small and mid-size businesses reach prospective customers using social media, is announcing Monday that it has raised an additional $35 million.

November, 2012

Microsoft looks to give Surface sales a pop with pop-up stores
Microsoft is sparing no expense to hype its newest piece of hardware, the Surface RT tablet, which arrived on store shelves on October 26. The company is reportedly spending more than $1 billion on advertising the Surface and its new operating system, Windows 8.

Pingtone Communications Partners with eMagine Web Design for new website!
eMagine, a Boston based Web Design and Online Marketing Firm, is excited to launch PingTone Communication's brand new redesigned website! PingTone Communications is the industry leading hosted VoIP service provider, delivering premier hosted business VoIP as a service: http://www.pingtone.com/

eMagine Web Design Launches new site for BCN Telecom
eMagine,a Boston Web Design and SEO firm launches great new website for BCN TELECOM!BCN is a leading communication service provider delivering voice, data, and cloud solutions on a unified platform to business customers worldwide: http://www.bcntele.com/

1010data Partners with eMagine for New Website!
1010data Partners with eMagine for New Website! http://www.1010data.com/ 1010data is the leading provider of Cloud-based analytics for Big Data. It is used by hundreds of the world's largest retail, manufacturing, telecom, and financial services enterprises because of its proven ability to deliver actionable insight from very large amounts of data more quickly, easily and inexpensively than any other solution.

MEDport Partners with Boston Interactive for New Fit & Fresh Website
Fit & Fresh, a brand of MEDport LLC, recently partnered with Boston Interactive for the launch of their new website. Fit & Fresh is a line of cold food storage products designed to provide customers with a simplified way to prepare, organize, transport, and dine on the go. The company was seeking a new website to simplify the online purchasing process and collaborated with Boston Interactive for the launch of their new online presence.

From the Wordstream Blog - Unnatural Links: What They Are & What to Do About Them
In "a step towards transparency," Google webmasters initiated a series of warnings to sites against spammy activity and sketchy, manipulative links better known as unnatural links. On July 19, a confusing link warning was sent to a large number of sites. Google's Matt Cutts posted on his Google+ account soon after to address the SEO hysteria:

Liberty Mutual Insurance said it will debut new ads during the Olympics. The campaign is titled “Humans,” and it begins with a 60-second and a 30-second TV spot.

The creative for the campaign was developed by Hill Holliday of Boston, Liberty Mutual’s advertising agency of record.

July, 2012

Dunkin' Brands CEO Travis: What Consumer Slowdown? We Haven't Seen It
Dunkin' Brands continues to grow domestically and internationally as the company celebrates its one-year anniversary as a public company. CEO Nigel Travis told Forbes they are uniquely positioned within the sector, with a greater exposure to the U.S. than its rivals and the opportunity to grow despite a slowing economy.

Wayfair Launches Global Partnership with Habitat for Humanity
Wayfair, the largest online retailer of home furnishings, today announced a global partnership with Habitat for Humanity International to help build and rehabilitate affordable homes. Through the donation of building materials and household goods, as well as financial support and volunteer mobilization, Wayfair will help advance Habitat's work toward eliminating poverty housing and homelessness.

Care.com Celebrates Military Families with a Free One-Year Membership
To continue honoring our military members' commitment to our nation, Care.com, ( http://www.care.com ), an online resource helping families connect with local caregivers for children; adults and seniors; pets; and home and lifestyle, is offering a free, one-year premium membership to active duty service members and their families. The offer, effective immediately for new Care.com memberships, allows military families to access thousands of caregivers in the U.S.

June, 2012

Corey McPherson Nash Deepens Healthcare Portfolio
Corey McPherson Nash (COREY), a leading national branding firm today announced that its client Active Living Research (ALR), a national program of the Robert Wood Johnson Foundation, has unveiled its new website, redesigned by COREY to convey the organization's new mission. The new online destination uses an upbeat layout, bright colors and expressive photos to capture the joy of physical activity and to provide the evidence that advocates, policymakers and practitioners need to reduce childhood obesity by creating active communities.

June, 2012

Niraj Shah of Wayfair Chats with Nyopoly.com's Shawn Harris
Shawn Harris and Niraj Shah are serial entrepreneurs who have been building businesses in the region for more than a decade. Harris, 36, is the founder of Nyopoly.com, a Boston website that allows shoppers to name their price to buy products from brick and mortar retailers. Shah, 38, is cofounder of Wayfair LLC, which was founded as CSN Stores in 2002 and now is one of the Internet's biggest sellers of home goods.

June, 2012

Boston Interactive Teams with CordenPharma for New Website
Boston Interactive is pleased to announce the launch of the new CordenPharma website. CordenPharma is an expert Contract Manufacturing partner that provides a complete outsourcing solution for the entire pharmaceutical development process. Offering a broad range of services, CordenPharma was in need of a website that could clarify its many capabilities and unite them under one brand. The company partnered with Boston Interactive for a complete website redesign to help define their company and clearly communicate their value in the digital space.

June, 2012

Sitecore honors Agency Oasis with a Sitecore MVP award, the third in two years
Sitecore announced the 2011 Most Valuable Professionals (MVPs) in the Sitecore developer community. Our very own Mark Ursino, Senior Web Application Developer, joined the ranks of Nick Laidlaw and Mark Graber as the third Sitecore MVP at Agency Oasis. Mark was amongst the 52 people who were awarded this prestigious title.

Brian Halligan of Hubspot: Thoughts on the Future of Social Media
Ever have a great idea that turned into something big? So big that a component of it broke The Guinness Book of World Records? Brian Halligan and the folks at HubSpot did. And they broke the world record for the largest amount of registrants and attendees at an online webinar - 33,000 to be exact.

June, 2012

Sapient Chairman Darius Gaskins Retires
Sapient Chairman Darius Gaskins is retiring, the technology consulting provider said Friday. The Boston company named President and CEO Alan Herrick and co-founder Jerry Greenberg as co-chairmen.

June, 2012

Cartera Commerce raises $12.2M for expanding card offer tech
Lexington-based Cartera Commerce Inc., which provides the customer loyalty technology known as "credit-card-linked offers," said Tuesday it's raised $12.2 million as it seeks to provide small merchants with an alternative to the daily deals model.

June, 2012

Dunkin' Brands Plans to Open Up To 650 Stores Internationally in 2012
Dunkin' Brands Group Inc. plans to open 550-650 new stores globally this year, Chief Executive Nigel Travis said Wednesday.
It plans to open 350-450 Dunkin' Donuts store outlets outside the U.S. this year, Travis told reporters on the sidelines of an event to launch the third Dunkin' Donuts store in India.

June, 2012

Breeders' Cup Launches Integrated Campaign Powered by Conover Tuttle Pace
The major thoroughbred horse race that caps the season, the Breeders' Cup, is celebrating its 29th year with a new Web site and an ad campaign to boost awareness. The campaign, unveiled this week, uses as a soundtrack a major staple of Sinatra-like croondom, "The Best Is Yet to Come." In the spot, the song is performed by jazzer Kurt Elling. The Breeders' Cup is also planning to have the song performed live at the event, but the performer has yet to be named.

Boston Interactive Named Finalist in NEDMA's Awards for Creative Excellence
Boston Interactive is thrilled to announce that two of our projects have been named finalists in the New England Direct Marketing Association's (NEDMA) 35th Annual Awards for Creative Excellence. The NEDMA Awards recognize marketing excellence and innovation in a variety of categories including print, broadcast, direct mail, and interactive.

June, 2012

Clear Channel Airports Partners with SapientNitro to Launch New Version of FlySmart Mobile Travel Application
ALLENTOWN, Pa., May 21, 2012 (BUSINESS WIRE) -- Clear Channel Airports (CCA) and SapientNitro announced today the launch of a new version of "FlySmart: Be an Airport Insider," a mobile travel application that provides air travelers with all the information they need right on their mobile phones.
FlySmart(TM) brings together SapientNitro's mobile, marketing and technology expertise and Clear Channel Airport's expertise in airports, air travel and airport technology to deliver a unique service to travelers, airports and advertisers. In addition, FlySmart(TM) includes new features for travelers such as flight push notifications and Bing Maps capabilities that enable travelers to manage their time more efficiently

May, 2012

Boston Business Journal Honors Fiksu as a 2012 "Best Place to Work"
The Boston Business Journal has named Fiksu, Inc. (www.Fiksu.com), the industry's first cost-effective mobile app user acquisition platform spanning the global mobile ecosystem, one of the Best Places to Work in Massachusetts in its tenth annual regional awards program. The honor recognizes Fiksu's achievements in creating a positive work environment that attracts and retains employees through a combination of employee satisfaction, working conditions and company culture.

May, 2012

Zmags Helps Honda Promote the Acura RDX
Honda Motor Co. has just launched an online brochure from Zmags to promote its Acura RDX model, said Zmags, a Boston firm that specializes in interactive product brochures and catalogs that can include video.

May, 2012

Sparkline Digital is Boston's Newest Digital Agency
Robert Pickering, CEO, today announced the launch of Sparkline Digital LLC, an independent digital marketing agency with a progressive approach to helping clients navigate the dynamic digital landscape with a focus on results.
"We launched Sparkline Digital for the sole purpose of providing high-caliber digital marketing services to the organizations that serve as the backbone of New England's economy," says Robert. "These organizations want the strategic leadership and smart in-market execution expected from larger agencies, but might not receive unless placed at the top of that agency's roster. Sparkline has the resources and internal structure that allows us to service client needs in a way others simply cannot."

May, 2012

The Herald Profiles Hill Holliday's "Dynamic Duo", Karen Kaplan & Mike Sheehan
He is the tall, silver-haired former creative director who has skillfully succeeded a legend in the Corner Office. She is the smart, funny former receptionist who has carefully worked her way nearly to the top.
They support each other, make each other laugh and together, CEO Mike Sheehan, 51, and his handpicked president Karen Kaplan, 52, make up the dynamic duo that has kept Hill Holliday steadily growing since Sheehan took the reins in 2003 from co-founder and all-around "Mr. Boston" Jack Connors, who stepped down as chairman in December 2006 without ever writing a single ad.

May, 2012

Object Video launches new website with eMagine!
eMagine, a leading Web Design & Search Engine Marketing firm for B2B, Technology Companies in New England is proud to announce the launch of Object Video's redesigned website! http://www.objectvideo.com/

Former McDonald's Exec Raul Alvarez Joins the Dunkin' Brands Board of Directors
Dunkin' Brands Group Inc. has named a former McDonald's Corp. executive to its board of directors.
The parent company of Dunkin' Donuts and Baskin-Robbins said Wednesday that Raul Alvarez is joining its board. Alvarez, 56, previously served as McDonald's president and chief operating officer. He has also held positions at Wendy's International Inc. and Burger King Corp.

Backupify Emerges As Leading Provider Of Cloud-based Backup Services For Educational Institutions
Backupify, the leading provider of online backup services for cloud application data, today announced the rising number of educational institutions choosing Backupify to protect confidential administration, teacher and student data stored inside Google Apps Education Edition. According to information released by Google in October 2011, 15 million users at educational organizations worldwide are using Google Apps Education Edition which represented an 80 percent year-over-year increase.

Boston Interactive Creates New Website for Manhattan Youth
Manhattan Youth, a New York based nonprofit community center, partnered with Boston Interactive to launch a new website. Providing local residents with a comprehensive set of programs and services, Manhattan Youth's mission is to improve child care, recreation, enrichment, and community support throughout the Manhattan area. The organization has continued to expand since opening in 1986, annually involving more kids and implementing new programs. Looking to continue this expansion Manhattan Youth partnered with Boston Interactive to create a new website that would promote and enhance their programs and services.

May, 2012

Boston Interactive Launches New Website for Revolabs
Revolabs, developer and manufacturer of high quality wireless audio devices, recently launched their new website, designed and developed by Boston Interactive. Providing superior audio quality to fulfill both professional and business needs, Revolabs offers solutions for conference calls, broadcasts, classrooms, and presentations. Seeking an online presence to reflect their sleek product line and high tech culture, Revolabs decided to undergo a complete rehaul of their existing website.

May, 2012

Boston Interactive Recognized by Sitecore for Developing Best Education Website
Boston Interactive, a web design, development, and interactive marketing agency, is proud to have been recognized by Sitecore's Site of the Year award program for developing the Massachusetts College of Pharmacy and Health Sciences website (www.mcphs.edu). The MCPHS site was awarded the Best Education Website in the US as part of Sitecore's annual contest honoring organizations that leverage their technology to develop outstanding web presences and engaging digital experiences.

May, 2012

Boston Interactive Attends Breaking Development 2012 Conference
Breaking Development is North America's first and largest conference dedicated to the mobile web. Focusing on emerging technologies in web design, the conferences take place at locations across the country multiple times each year. This April, Boston Interactive's Scott Noonan and Patrick Harrington headed to sunny Florida to participate in Breaking Development Orlando 2012. After 15 speakers, 2 workshops, and 3 days of inspiration, the two returned eager and excited to share their conference experiences.

May, 2012

Boston Interactive Named 2012 Pacesetter by Boston Business Journal
Boston Interactive is proud to announce that it has been named a 2012 Pacesetter by the Boston Business Journal. This is the third consecutive year in which the agency has been named to the annual list which honors the fastest-growing private companies in Massachusetts.

May, 2012

451 Marketing's New Website Garners Accolade
451 Marketing's website redesign by Tinhat Creative was recently recognized by the Interactive Media Council. Tinhat was honored with two IMA Outstanding Achievement awards in the advertising and communication categories for their work on the site.

Metropolis Creative Announces the Winner of the 4th Annual Extreme Website Makeover
And the winner is . . .Brookline Arts Center! Metropolis Creative, a branding and marketing agency with a focus on front-end user interface design, today announced the winner of its Extreme Website Makeover contest was the Brookline Arts Center. The big "Reveal" event was held last week at the Charlesmark Hotel, where many gathered in anticipation to hear who won the coveted new website.

AdAge Takes a Trip to the Arnold Home Office
After our rooftop tour of the small San Francisco shop Dojo, we decided it was time to go bigger. Much bigger.
In fact, Arnold, which occupies six floors and 123,000 square feet of Boston's Prudential center -- is the largest agency we've visited so far, and it showed.

May, 2012

Cartera Commerce Holds 3rd Annual Community Day of Service
Cartera Commerce, the leading provider of card-linked marketing solutions, today announced it will hold its third annual Cartera Day of Community Service on Thursday, May 3rd, with more than 200 employees participating to help those in need in Atlanta and Boston.

Backupify Announces Support for Google Drive
Backupify, the leading provider of online backup services for cloud application data, announced today that the company's Backup for Google Apps product now supports local and cloud-based files stored on Google Drive, the recently released data storage and sync solution for Google Apps users.

Email Marketing and Data Hygiene: 5 Questions with FreshAddress
It's not surprising that "big data" has taken the marketing community by storm. The more marketers can understand about customer needs and behavior by aggregating, analyzing, and acting upon a growing deluge of data, the more relevant, timely, and effective their campaigns will be.

April, 2012

Allen & Gerritsen Chosen as Agency of Record for City Year
Allen & Gerritsen (a&g), recently ranked number one in the United States by Advertising Age as "Best Place to Work in Marketing and Media" for the second consecutive year, announced today that it has been named the agency of record by City Year, an education-focused nonprofit organization that works in urban schools to help students graduate.

Hasbro Appoints AMP Agency as Search Agency of RecordHasbro, Inc. a leading, global toy and game manufacturer, has selected AMP Agency, an integrated communications agency, as its Agency of Record for search services. Seeking an agency to further enhance their search efforts, Hasbro selected AMP as their search Agency of Record following a competitive review based on its creativity, innovative thinking and digital expertise.

The game welcomes players into 50 Cent's lavish casino at www.facebook.com/50centblackjack, where they compete against the dealer for chips and against their friends and other 50 Cent fans for bragging rights on the leaderboard. Players can build their wardrobes and customize their avatars by acquiring the hottest virtual fashions and swag.

April, 2012

Springpad Releases Their New Social Notebook Platform
In an era when smartphone apps act as both pen and paper, actually jotting down notes seems almost antiquated.
The latest app for digital diarists comes from Boston's Springpad, a four-year-old tech company that released a new version of its Web notebook of the same name on Wednesday.

He's got nearly 10 million Facebook fans and over four million Twitter followers, but Miami Heat star LeBron James wants to get more social. The NBA player has turned to adland, asking digital shop SapientNitro to build out his website and boost his ability to engage with fans over social-media channels.

In a statement, Merrell, which had been working with a group of small shops, said that part of the goal of the review was to focus its creative efforts in one larger shop.

April, 2012

Aislebuyer Has Been Acquired by Intuit
Intuit, the big California software company that helps consumers and businesses manage their money, is buying a Boston startup, AisleBuyer. The purchase price isn't being disclosed, but AisleBuyer has raised about $11 million in equity and debt financing since it was founded in 2009.

When you think about teams creating Facebook games in Boston, the first place that comes to mind is the Harvard Square office of Zynga, the publicly traded game studio.

But out along Route 128, another group is hard at work on Facebook games: the Waltham office of GSN Digital, the game development arm of TV’s Game Show Network. The 105-person office divides its time between developing Web-based games for GSN.com, mobile games, and Facebook games. Lately, there has been a growing emphasis on the latter, said Peter Blacklow, who runs the operation.

April, 2012

829 Studios Founder Peter Ross on Marketing Summer Camps
After Choice Camps, 829 Studios began specializing in developing camp websites (e.g. Camp Wekeela), managing SEM campaigns and designing camp brochures. This summer we also began producing virtual tours (e.g. Camp Cody). They're an amazing way to introduce a family to camp and have proven to be a key differentiating factor.

Communispace To Help High School Students Learn About Entrepreneurship
There's a lot of focus in Boston's startup community on keeping students here after they graduate from our universities, and appropriately so. But what about the city's high school students? Sure, entrepreneurship is a well worn concept in Amercan life, but unless you're lucky enough to have a relative or family friend who's started a business, it's easy to get all the way through school without really bumping into startups.

April, 2012

Bluetrain Mobile's Steffan Berelowitz is Featured on Dave Cutler's Sitdowns With Startups
With the proliferation of smartphones and tablets, it has become essential for businesses to build mobile websites that cater to the people using mobile devices to surf the web. Bluetrain Mobile is helping its customers to create mobile optimized sites that enable fast and seamless navigation with rich functionality for people viewing them on a mobile device.

April, 2012

Demandware is Poised to be One of 2012's Hottest IPOs
The IPO market has been a scorcher through the first three months of 2012.
Demand has been so hot that a mobile advertising provider that went public last week -- scoring the biggest opening-day pop that the market has seen since last May -- still wasn't one of the first quarter's best-performing IPOs.

Boston Interactive, a web design, development and interactive marketing agency, is proud to announce the launch of the new Revolabs website. A developer and manufacturer of high quality wireless audio devices, Revolabs offers solutions for superior audio quality to fulfill both professional and business needs.

Boston Interactive, a web design, development and interactive marketing agency, is proud to announce the launch of the new Cybex International website.

April, 2012

Fiksu expands with Northampton office
Fiksu Inc., a Boston-based mobile application platform company, said today that it has opened a new office in Northampton that will initially be home to seven new employees, according to the company.

Meanwhile, email use continues to grow steadily, and by some estimates nearly 80% of all business data can be found in email. Yet, even many of email's greatest fans believe that after nearly 40 years of evolution, email has pretty much settled into its final form. I think they're wrong - we have only seen the beginning of what email can do.

March, 2012

Fresh Tilled Soil Redesigns Site for Hot Startup GymPact
GymPact.com launched their new public facing website that the Fresh Tilled Soil team recently redesigned for them. The concept behind GymPact is pretty cool & innovative- users get rewarded with real money for going to the gym (& working out,) and punished by having to pay when they don't. The app uses location services to verify when users have actually made it to the gym, or a variety of other "fitness hotspots" (like the park or a biking path,) where users can prove they're working out by checking in with the GymPact mobile app.

March, 2012

Corey McPherson Nash Selected to Develop Ad Campaign for Atlantic Broadband
Continuing its successful work in developing traditional and new media campaigns, Corey McPherson Nash (COREY) a leading national branding agency is pleased to announce a new advertising campaign with Atlantic Broadband. COREY is working closely with Atlantic Broadband executives to create a new multimedia advertising campaign aimed at customer acquisition and upgrade.

Indivly's John Clark Sits Down with The Boston Herald
A 2011 MassChallenge finalist whose project flopped is taking a shot at this year's $1.1 million startup competition with a new consumer destination website that will reward users for sharing stories, images and videos.

March, 2012

Jumpstart Selects AMP Agency for Web Redesign
Jumpstart, a national early education organization that helps preschool children from low-income neighborhoods develop the language and literacy skills they need to be successful in kindergarten, has selected AMP Agency, an integrated communications agency, as its partner for a comprehensive website redesign. Since 1993, Jumpstart has trained college students and community volunteers to deliver its program to thousands of young children nationwide.

March, 2012

Pandemic Labs & Mzinga partner to Deliver Social Experience Solutions
Mzinga® ( http://www.mzinga.com ), the leader in social intelligence solutions, services and analytics for business, and Pandemic Labs, the nation's premier social media marketing agency, today announced a partnership to deliver social technology and services solutions to customers.

March, 2012

Dolce & Gabbana Relies on Akamai
Akamai Technologies, Inc., the leading cloud platform for helping enterprises provide secure, high-performing user experiences on any device, anywhere, announced today that Dolce&Gabbana, the world's leading Italian brand in the fashion and luxury industry, has chosen Akamai's Dynamic Site Accelerator, part of the Company's Aqua Web Solutions, to accelerate all versions of its web site ( www.dolcegabbana.com ) as well as "Swide" ( www.swide.com ), its digital editorial hub available in English.

Today Apple revealed the third generation iPad with its Retina screen, bringing the most powerful mobile visual display to market with a whopping 326 ppi in its 9.7 inch space. Print resolutions typically range from 300 - 1800 dpi, which means that Apple has effectively brought mobile computing into that same realm, a significant step to say the least. There's no doubt that the e-reader experience on the iPad will be greatly enhanced, be it for books, magazines, or even PDF documents. And with a starting price point of $499 for its bare bones model, it's conceivable that the other tablet competition and dedicated e-reading devices like the Kindle and Nook could soon be in for a bumpy ride.

Smarterer has built a platform to test and score people on all of their digital, social and technical skills. Everyone has skills; but the types of skills and the tools associated with them continue to expand and evolve. There's just no smart or simple way for professionals to validate and share the skills they have in a way the world can understand. That's one side of the equation.

As we've been covering near-nonstop, Women Innovate Mobile is out to change the tech landscape for good. Their first-round applications are over now and we're just getting to know their first-ever group of participants! Levo's got exclusive access to the amazing female-founded companies and is bringing you exclusive access to their inner circle.

The City of Cambridge, announced today that it has been named the North American Sitecore Site of the Year for the category Best Government Site. Selected from several customers, the City of Cambridge is being recognized for its use of Sitecore's Web Content Management (CMS) and digital marketing technology.

Late last night I got back from a few days at SxSW 2012. This was my second time going to the event/conference/festival or whatever the right term is.

I don't usually write "diary-style" blog posts, but making an exception in this case, because it feels like the right format. I'm writing this as much for myself as I am you. I'll sneak in some insights and such as well.

As we reported earlier, startup WeFunder held an event at MassChallenge today on legislation to legalize crowdfunding that featured remarks by Senator Scott Brown. Brown has sponsored a bill in the Senate for that purpose and through his remarks, and in questions posed by BostInno, the Senator illustrated his thinking on the subject both as an economic and a political matter.

Racepoint Group and Digital Influence Group, two sister companies specializing in public relations and digital marketing, plan to relocate from Waltham to much larger space at 53 State St. in Boston, a 40-story office tower also known as Exchange Place, said the Boston office of Colliers International, the real estate broker that negotiated the firms' new lease.

Racepoint and Digital Influence currently occupy offices at 404 Wyman St. in Waltham. In June, they plan to move into 37,056 square feet of office space in Boston's Financial District that was previously occupied by Fidelity Investments, a financial services company headquartered in Boston, Colliers International said.

Fidelity Investments has announced the release of its Fidelity Health & Insurance mobile app, which is a new and unique resource available to the company's almost 1.2 million health and welfare customers, so that they can achieve improved health benefits navigation while they're on the go.

The app is currently available for download into the mobile browsers of eligible workplace participants with an Android smartphone, an iPhone, or an iPod Touch.

Linkable Networks, a leader in card linked technology, today announced the launch of the "MyLinkables" mobile app (for Android and iOS) and its social API that allows developers to make linkable offers both mobile and shareable. Following the company's recent mobile API launch with mphoria and CardStar, Inc (acquired by Constant Contact), retailers and brands such as Omaha Steaks - now implementing its second campaign - are already link-enabling offers in any mobile application. With this announcement, they can also make them shareable by their users, further building loyalty and enabling consumer to enjoy the convenience of linkable offers.

The US Navy awarded two contracts to Aerva, Inc., a leading provider of digital signage software, to launch a base-wide network of digital displays for internal communications at the Naval Undersea Warfare Center (NUWC), Newport, Rhode Island. NUWC, which has over 5730 civil servant and contractors employed at its Newport location, licensed Aerva technology to manage content on 40-inch and 46-inch LCD displays on its vast campus. NUWC also licensed Aerva server technology that is integrated with the Navy Marine Corp Intranet (NMCI) network and conforms to the Navy's server, Information Assurance (IA) security policy and other technology requirements.

Ektron, a provider of web content management, social software and marketing optimization solutions, today announced that Ektron Chief Marketing Officer Tom Wentworth will participate in an expert panel at the Inbound Marketing Summit (IMS) in New York and Director of Product Marketing Adam Smith will speak at the Technology For Marketing & Advertising (TFM&A) Show in London. Both sessions are scheduled for Wednesday, February 29.

Taco Bell as part of the Doritos Locos Tacos product launch created a Twitter campaign called Hometown Tweet Off. Taco Bell and its agency, DraftFCB picked Aerva's Social Media Platform that provides real-time, moderated tweets with many metrics and fraud detection.

Hill Holliday has selected the first round of companies for partnership in its Project Beacon program, it was announced today by Mike Sheehan, Chief Executive Officer of Hill Holliday. One of the selected companies, Hitchery, will debut at the South by Southwest Interactive Festival March 9-13.

In recognition of February's upcoming "leap day," HB, an integrated branding, marketing and public relations agency, invites companies and individuals seeking input and creative dialog around their marketing and communications challenges to join its expert team on February 29 for complimentary sessions aimed at helping address their communications challenges, map out next steps for growth and spur creative ideas for influencing target audiences. Participants can engage with HB at its Newton, Mass. headquarters, San Antonio office, or by phone or video chat. HB will also host a variety of "Hangouts" in Google + throughout the day.

Turning social media influence into gold is one thing, but measuring how you did it is quite another, according to social commerce startup Moontoast.

Moontoast provides musicians, celebrities, and brands with a way to generate money from the often large followings they have on social media platforms like Facebook and Twitter. The startup does this primarily by letting its clients embed a "distributed store" into a social network status update or third-party website (Walmart, Target or an affiliate blog). Users can make purchases from those embedded stores seamlessly without having to navigate away from the site - thus enhancing impulse purchases and/or removing hassle that would prevent an online sale of things like merchandise, special deal coupons, digital music files, and more.

Gary Vaynerchuk, best known as co-founder of Vaynermedia and author of "Crush It" and "The Thank-You Economy", has joined HubSpot's advisory board. HubSpot, which pioneered the concept of inbound marketing, provides an all-in-one marketing software platform that the company claims has helped more than 6,000 customers increase their web visits and lead conversion.

If you've ever browsed Pinterest, and if you have even a faint idea of what Gemvara does, it should be pretty obvious that the two are a good fit. Pinterest is a new social bulletin board site that lets users "pin" and share images, has been growing like gangbusters, and seems to have a predominantly female user base.

Gaming convention PAX East will be staying Boston for ten more years, extending its contract with the Massachusetts Convention Center Authority through 2023. PAX will also fund the state's new games institute to the tune of $25,000 per year.

Even before custom jewelry retailer Gemvara.com became actively engaged on Pinterest about six months ago, the web merchant's customers were already talking about the brand's products on the fledgling social network.

AlwaysOn is especially excited to announce this year's OnMedia 100-the top emerging companies creating new business opportunities in the world of media, advertising, marketing, branding, and public relations.

The Massachusetts Innovation & Technology Exchange (MITX), New England's leading digital marketing, media and Internet business nonprofit association, announced today that Joe Grimaldi, CEO-Chairman of Mullen, will be the organization's new Chairman.

February, 2012

Jennifer O'Connell Joins HB to Lead and Manage Agency's Fast Growth
HB, an integrated branding, marketing and public relations agency, has selected Jennifer O'Connell to direct account growth in key markets, including high tech, medical technology, higher education and clean tech. O'Connell joins HB to help the agency respond to rapid growth in customers seeking marketing, lead-generation and PR solutions to address their business challenges.