Ketel One: It Has To Be Perfect

The Nolet family has been distilling spirits in Schiedam, Holland for eleven generations. So when it's your turn to uphold a 325 year legacy, you can't just make good vodka. You don't understand. It has to be perfect.

big credits go to Richard Langhorne, Zach Madrigal, Nick Kaplan, Nate Naylor and more at Barton F. Graf. THEY PRODUCED THE CAMPAIGN.Mark Bielik and I helped win the business with this concept and wrote on the above.Directed by CANADA.