Jimmy Choo opens first men’s store in London

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British luxury footwear and accessories label Jimmy Choo has opened its first men’s only store in London.

You can find the new store, which extends across two floors, in fashionable Burlington Arcade where you can browse the complete assortment of Jimmy Choo men’s shoes.

A favourite among women for years, the brand debuted its men’s shoes for autumn/winter 2011. The collection includes styles such as lace-ups, loafers and side zip boots, as well as slippers, biker boots and trainers, all creating the perfect balance between classicism and Rock ‘n’ Roll style.

The store reflects the global design concept for the men’s collection, and its interior colour scheme of charcoal grey, black and silver evokes a modern gentlemanly aesthetic with a hint of a 1960s Mayfair playboy. Ebonised wood fuses with grey flannel and English pewter hardware to further reference the sartorial inspiration.

Describing the store, Tamara Mellon OBE, Jimmy Choo founder and Chief Creative Officer said: “I want it to feel as though you are walking into a gentleman’s club, with all the luxurious appointments and comforts. It’s a mod update on an English men’s smoking lounge.”