Takeaway With reshooting a season of a show out of the question, networks still have the opportunity to adapt to promoting the show based on how fans are reacting to characters and situations on social media.

Takeaway: Still, with companies like Microsoft, AOL, Yahoo, and Amazon making big waves in the original content space, YouTube will have to make a real, concerted effort not to lose talent to competitors.

– Turner Entertainment plans to offer advertisers real-time messaging opportunities on TBS and TNT. Turner is dubbing the service ‘Real Time Now’ and along with an agency partner, turn around ad spots within a day or two to help brands jump on social media topics with lots of buzz.

Takeaway: Think of this as the Oreo SuperBowl Blackout Tweet, but over the course of two days.

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