Leader of Fast-Growing Team Uses Old and New Strategies
to Drive Expansion

Predictive analytics, Facebook ads, newspaper advertising, and door knocking all play a role.

(Boonton, NJ, November 3, 2016) —
The Bob Lucido Team is part of Keller Williams
Integrity in Ellicott City, MD, and, in an unusual move
for a team, Lucido has been expanding nationally as a
business within Keller Williams.

Lucido says his team closed 1,236 deals and generated
$10.4 million in gross
commission income in 2015.

How has he achieved such stellar growth? Lucido
embraces a variety of marketing tactics, using both the
latest technology — such as predictive analytics and
Facebook ads — and old-school strategies like direct
mail, door-knocking and open houses.

One of his signature programs is a guaranteed sale:
List with Lucido, and if the house doesn’t sell,
he’ll buy it.

Clients who opt for this offering agree to a number of
restrictions. The home must be priced at $150,000 to
$750,000, and it must not be a unique or remote
property.

Lucido must agree to the list price, and every 30 days
that the home doesn’t sell, he drops the price by 4
percent.

If he miscalculates and the house doesn’t sell,
Lucido buys it — but he insists that the seller pays
him a commission and agrees to appear in a
testimonial.

In other words, he wants to make sure that he gets
something in return for taking on a significant
financial risk.

"You have to be prepared to buy a home" Lucido
says. However, that’s not the goal. The real goal is
to attract potential clients.