Credit Union Resources has announced the promotion of Norma Garza to vice president of remote transactions resources. In this new position, Garza will be responsible for all aspects of shared branching in Arkansas and Texas, specializing in remote delivery channels such as mobile, remote deposit, and call/lending centers.

“We are excited and confident that Norma will be a great leader in shared branching," says Credit Union Resources Vice President Chad Stanislav. "She has already been working in the interim to evaluate the various areas of shared branching and has established a game plan to move shared branching forward. She is working with the Remote Transactions Resources team to bring more value to credit unions than they have experienced before. I am confident that Norma will take Remote Transactions Resources to the next level.”

Garza has more than 35 years of financial industry experience in a variety of roles, which affords her a 360-degree approach to business and management, as well as operational, compliance, HR, business development, consumer and mortgage lending, branch facility management, brokerage services, and facilitating strategic planning and training. She started with the Texas Credit Union League (now Cornerstone) in 2002. In 2001, Garza received a BBA with a focus in management from St. Edward’s University; and in 2014, she earned an MBA from Texas A&M Commerce. Garza is also a 2006 graduate of Southwest CUNA Management School (SCMS).

Garza says shared branching sets credit unions apart in a competitive physical and virtual financial world that's crowded with products and services that have long since become commodities.

"I am excited about taking on the new responsibilities and challenges," says Garza. "We’re in an ever-changing, technologically progressive environment, and shared branching is unique in the marketplace—uniqueness matched only by our credit union founders’ core value of People helping people."

Garza will also continue to work closely with national and state networks to improve efficiencies and develop network best practices, as she has in the past.