With backing from one of the world’s largest coffee-buying empires, Peet’s Coffee & Tea is making its biggest retail expansion push in its 47-year history. The company plans to open some 90 stores over the next 18 months, most of which will be in the Midwest and East Coast, markets that have been unexplored by the Berkeley, Calif.-based company in the past.

In an announcement of its retail expansion plans, Peet’s brass repeatedly expressed an interest to engage with consumers locally.

“This is an exciting time in our 47-year history and underscores our commitment to bring our premium, quality coffee to current Peet’s fans and new customers in more neighborhoods across the U.S., starting with Cleveland,” said David Burwick, president and CEO of Peet’s. “Being a part of the community is vital to who we are at Peet’s, and we’re looking forward to working with other local businesses in Cleveland and supporting the overall community.”

The expansion will continue later this fall with new Peet’s store openings in Pennsylvania and Michigan. More Midwest and East Coast shops will follow.

Nick Brown
Nick Brown is the editor of Daily Coffee News by Roast Magazine. Feedback and story ideas are welcome at publisher@dailycoffeenews.com.