Bodyform fights sarcasm with sarcasm: Rather than endure the recent social media backlash of fellow feminine hygiene brand FemFresh, Bodyform has chosen to fight sarcastic Facebook comments made about its advertising with more sarcasm, issuing a wonderfully irreverent retaliation video on YouTube. (The Wall, Wednesday 17 October)

SCA calls global Bodyform pitch: In the week that Bodyform scored a PR hit with a spoof ad on its Facebook page, its parent company, SCA Hygiene, has called a review of the feminine hygiene brand's global advertising account. (Campaign, Thursday 18 October)

As many as 22% of companies have no social media strategy: It may seems staggering that in the digital, social age companies feel they can communicate effectively without using social media, but that is the case according to the latest Grayling Pulse survey. (The Wall, Thursday 18 October)

The Red Brick Road in ownership rethink: The Red Brick Road's remaining founders are in talks over its future ownership after changes to the shape of the independent shop's management team. (Campaign, Thursday 18 October)