21 Profound Pinterest Small Business Marketing Statistics and Trends

Why Pinterest Is Good For Business

Did you know that Pinterest pins that have prices get 36 per cent more likes than the ones that do not get pinned? Out of the Global 100 companies, 25 per cent of them have Pinterest accounts. A whopping 43 per cent of those who use Pinterest say they utilize the popular social media site to associate with their favorite brands and retailers. These are just a few of the many reasons why Pinterest is good for business!

What is Pinterest

Pinterest is a great website to plug into if you are looking to boost your business revenue. The company was responsible for 17.4 per cent of the total social media revenue for e-commerce website in April of 2012. An astounding 69 per cent of consumers who shop online have found at least one item they either wanted to purchase or did purchase on Pinterest.

Pinterest in Social Media

Compare that to the mere 40 per cent of customers on Facebook and you can see why Pinterest is the place to be for business owners looking for more brand recognition! People everywhere are looking to Pinterest for inspiration on what to buy, how to shop and even to keep a virtual collection of things they find interesting in order to remember it for later. One-third of all Pinterest sign-ups come from men. 5% of Pinterest usage takes place on mobile devices.

There are so many reasons people are turning to Pinterest over Facebook. 70 per cent say they turn to Pinterest to find some inspiration for their shopping experience. 51 per cent use it to connect with other individuals with a similar style, hobby or interest. 39 percent use it for exclusive offers and discounts.

According to Sony, Pinterest accumulates 2.5 times more traffic to its home page. It is not just Facebook that Pinterest is trumping, either. People are 10 times more likely to click the Pin It button than they are the Tweet This button. In fact, Pinterest is now finding itself to be the 3rd most popular social networking website in the US!

The proof is in the pudding with Pinterest. A certain jewelry retailer got great results after integrating Pinterest Pin It buttons into their website. They found that the social network became its number 1 social referrer, performing even better than Facebook in terms of generating traffic. Additionally, Pinterest users tended to be better customers, spending $180 on average versus just $85 with Facebook users.

Pinterest not only attracts customers, it is more likely to keep them. In fact, Pinterest is 2 – 3 times more likely to attract and keep customers as Twitter. People are spending time on Pinterest. The average user spends about 98 minutes a month on the website. US users tend to while away a bit more time, spending an average of one hour and 17 minutes on it. These are just a few of the many reasons why Pinterest is good for business.