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One of the best ways of building your brand online and generating leads for your online business is harnessing the power of the vast amount of websites and internet marketing tools available online. Let’s face it, in order for the average internet marketer to get ahead in this very competitive industry is to use these tools to their advantage.

What good is a master carpenter without their hammer, nails, and measuring tape? What good is a mechanic without their wrenches, sockets, and air gun? These professionals are not very efficient without their proper tools. Same principle follows in internet marketing. Having the right tools for the job and knowing how to use those tools are vital to having a competitive advantage online.

I want to share some of the internet marketing tools that I use that can help increase your online presence, build your brand, and most importantly, drive traffic to your website or blog.

Many of these tools I use myself and can attest to their usefulness in helping me build my business online. You would be surprised to learn that these services are provided, but once you do your research on these internet marketing tools, you will quickly see the value of having these tools in your toolbox.

Internet Marketing Tools: Search Engine Optimization

Search engine optimization is one of my primary ways I make money online. Having your quality content on the first page of Google is one of the best ways to get your content noticed. Here are some really great internet marketing tools I use for SEO to help me get to the first page of search engines to help drive traffic

Backlinks:SocialAdr

SocialAdr is a bookmarking sharing sites that allows you to not only create bookmarks to your content, but helps you in building much needed backlinks to your blog. SocialAdr has helped tremendously in helping me get content to the first page of major search engines.

How SocialAdr works is once you create genuine quality content whether on your blog or website, you can submit social bookmarks pointing to that content that others will share on high page ranked social bookmarking sites such as Reddit and Plurk. This tool is really great for creating social media awareness by providing Facebook likes, Google +1’s, and LinkedIn connections to your content, which helps in generating viral traffic. Click on the image below to learn more about SocialAdr:

Outsource Article Writing: iWriter

One of the core fundamentals of seo is having genuine content online. iWriter is one of the best when it comes to outsourcing your aritcle writing. If you are anything like me, writing was not one of my strong points in school. Not all of us can be literary scholars and for those of us who get writer’s block on occassion can take advantage of this useful internet marketing tool. You can hire people to write articles on any niche or subject for a minimal cost. I use this often when I don’t have the time to sit down and write a post. Click on the image below to learn more about iWriter and their services:

Keyword Research: Market Samurai

Among all the internet marketing tools out there, Market Samurai is a must have for the serious internet marketer looking to make search engine optimization their niche. Keyword research is vital to getting on the first page of Google. By picking a keyword that is niche related with little to no competition can almost guarantee you a first page ranking on Google. I use this internet marketing tool religiously. Granted you can also use the Google Keyword Tool, but Market Samurai provides greater detail into what keyword will actually help in getting you ranked in Google. If you want to learn more about Market Samurai, click on the image below:

List Building: List Eruption

Of all the internet marketing tools, this WordPress plugin is a must for any serious internet marketer who wants to grow their business. This great plugin offers rewards to people who share your content online, whether it’s through Facebook, Twitter, or Google+, its helps to get you and your business more exposure online. I’ve used this plugin for a month and I’ve seen really great results with it. My email list has grown ten fold after installing this program and it can help you build your business as well.

These are just some of the great internet marketing tools that will help you gain that competitive advantage when it comes to search engine optimization and list building. Mastering both of these marketing strategies with the proper tools in your toolbox will make a big difference in building your brand and your business online. If you have any suggestion of internet marketing tools that you use to promote your business, please leave a comment here on the blog. I would love to learn what other tools that can proved to be very useful in building a business, no matter what niche you’re in.