Big Data Analytics (BDA) Effects Survey

Step 1 of 4 – (Mainly) General/national level impacts

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Drawing on literature, discussion, and knowledgeable feedback, we have identified 18 potential effects (i.e., outcomes, impacts) of widening uses of Big Data Analytics (BDA). Quoting the White House Big Data initiative, by BDA we mean improving our ability to extract knowledge and insights from large and complex collections of digital data.
We seek your view on these effects taking place in 10 years, focusing on the United States. We organize these in three parts: A) effects mainly on general, national levels, moving toward B) those mainly affecting organizations, and then c) those primarily on individuals (but recognize overlaps).

While we recognize potential interactions, please estimate each effect separately:
•Likelihood — how likely each effect is to occur to a significant degree in the U.S. by 2026 – on a scale from 1 (highly unlikely) to 5 (highly likely);
•Importance – how important for the U.S. Government to consider policy actions to address this effect – on a scale from 1 (not important) to 5 (highly important).

While we recognize potential interactions, please estimate each effect separately:
•Likelihood — how likely each effect is to occur to a significant degree in the U.S. by 2026 – on a scale from 1 (highly unlikely) to 5 (highly likely);
•Importance – how important for the U.S. Government to consider policy actions to address this effect – on a scale from 1 (not important) to 5 (highly important).

13. Organizations compete rather intensely to control data access and use.

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2

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5

don’t know

Likelihood

Importance

While we recognize potential interactions, please estimate each effect separately:
•Likelihood — how likely each effect is to occur to a significant degree in the U.S. by 2026 – on a scale from 1 (highly unlikely) to 5 (highly likely);
•Importance – how important for the U.S. Government to consider policy actions to address this effect – on a scale from 1 (not important) to 5 (highly important).

14. Individual consumers use more data and better analyses to enrich their market options.

18. As automated BDA processes take over much decision-making, face-to-face human engagement diminishes.

1

2

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5

don’t know

Likelihood

Importance

We recognize that our impact survey generalizes over various contributing BDA functions and specific applications. We are interested in such specialized impacts, but felt those go beyond the scope of this survey. If of interest to you, we invite you to check our limited function X applications matrix, and even offer comments.
Also, if of interest, check out our “Technology Delivery System” model (under “ Research Outcomes”).

Are there other potentially likely and/or important impacts of BDA warranting consideration?

What do you think the U.S. government should do to enhance the positive BDA impacts? Or to reduce potential negative impacts?

THIS PAGE IS NOT A PUBLICATION OF THE GEORGIA INSTITUTE OF TECHNOLOGY AND THE GEORGIA INSTITUTE OF TECHNOLOGY HAS NOT EDITED OR EXAMINED THE CONTENT. THE AUTHOR(S) OF THE PAGE ARE SOLELY RESPONSIBLE FOR THE CONTENT.