City game in the Communism style for the birthday of the Central Railway Station in Warsaw

The participants had to find the characters from a past era in the area of the Station. They were given a map of the Station with the location of the characters marked on it. Each of the characters had its own role to play. You could meet a worker, a dignitary, a traveler, a smart guy, characters from Bareja's movies and even you could pack a Fiat 126 p before going on holiday to Bulgaria. Travelers and passers-by could join the game at any time during its duration.

Background

On the occasion of the Central Railway Station's birthday, the PKP company wanted to draw attention to the uniqueness of the station and its positive aspects rooted in the in Communism in Poland. We created an atmosphere thanks to which passers-by could feel like in the 1970s. The game met the image objectives of the Central Railway Station and the PKP S.A. company.

Challenges

Organization of the game in a very busy and demanding place

Animation of random people

Inform as many people as possible about the birthday of the Central Railway Station

The effect

PR

The positive reception of the participants was reflected in the image of the Central Railway Station and the PKP company.

News

The event became news, met with a wide response in social media and traditional media.

Knowledge

Popularization of knowledge about the Central Railway Station and a reminder of its history

The client: PKP S.A.

Location: Central Railway Station

Number of participants: several hundred people

Game title: City game for birthday of the Central Railway Station

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