We approach our evaluation of search engine optimization companies in Australia by spending time understanding how each company handles identifying the needs and requirements of each of their clients. One of the most important aspects of a SEO campaign involves ensuring the team in charge of handling the project understands not only the needs of the client, but ensures the right expectations are being set.

Keyword AnalysisSelect Effective Keywords

The strategies and methods which each SEO company uses to determine the best fit keywords for a campaign are also evaluated to ensure the recommended vendors are capable of selecting highly valuable and effective keywords. We analyze whether SEO companies are selecting keywords due to their overall quality, or if they are selecting keywords based on the overall difficulty of achieving a ranking.

On Page OptimizationKeyword Location & Density

We believe the SEO vendor’s approach towards the on page elements of a website is an important factor to take into consideration during our evaluation. We ensure the companies which we recommend offer an exhaustive solution for determining which sections or areas of a website to optimize. During our analysis, we compare the amount of work and the changes made by different SEO companies on their clients’ websites.

Off Page OptimizationBuild Your Web Authority

There are a number of strategies and approaches which competing SEO companies take towards creating additional web visibility through strategies which involve other websites. Our analysis of SEO companies delves into which strategies each vendor takes into consideration, how they approach each component of the project, and which components the vendor generally has increased success with compared to others.

Reporting MethodsIn-Depth Reports & Metrics

We have found it to be crucial for many businesses to have some inside insight into how their SEO campaign is not only progressing, but how it is performing. Our analysis also involves the types of reports and information which are provided to the buyers. We ensure the vendors we are recommending to buyers are offering their clients an in-depth look at their present and future goals and aspirations.