Definitions

The public value of an MU Extension program is the value of that program to non-participants.

Extension programs create public value by meeting one or more of the following criteria:

Narrowing an information gap

Addressing crucial concerns about fairness

Benefitting those who do not participate in the program

Reducing costs for others

Improving market outcomes

Stakeholder

Public value messages are formulated for specific stakeholders. In the public value context, a stakeholder for an extension program is a non-participant, whose support for the program is valued. Examples include county and state government officials, program partners and donors.