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Heard about Huda?

If you’re a makeup enthusiast, then we’re about to give you some news that is sure to make your day. Huda Kattan, one of the world’s most iconic beauty influencers is all set to introduce her makeup line, Huda Beauty. Kattan who made false eyelashes and contouring a beauty necessity, started out as a beauty blogger in April 2010. Prior to this, she was a makeup artist, whose clientele consisted of celebrities like Eva Longoria and Nicole Richie. Armed with skill, charisma and impeccable contouring, it wasn’t long until she became a blogging sensation, with her makeup tutorials taking over the beauty world. She currently has a massive following of over 23 million.

As someone who pays attention to detail, Kattan was rather dissatisfied with the style and quality of lashes that were available, which led her to customising lashes. After receiving several inquiries about her customized lashes and completing her make up studies, Huda finally took the plunge and started her own makeup and eyelash line in 2013.

Kattan’s Instagram showcases her unique personality and focuses on promoting user generated content. Her brand Huda Beauty’s secret to success is the ability to predict trends, which has led to the launch of iconic products like the Lip Strobe Metallic Liquid Lipsticks, Lashes, Faux Filter Foundation, Desert Dusk Eyeshadow Palette, 3D Highlighter Palette, and Liquid Matte Lipsticks. Huda Beauty will be part of the Nykaa Luxe offer of premium beauty brands on Nykaa.com.