The Meaning Of The Yamaha Logo

The Yamaha logo is three tuning forks, because the company's original manufacturing activity was the production of musical instruments.

In 1898, one year after the establishment of Nippon Gakki Co., Ltd., forerunner to today's Yamaha Corporation, the company decided to use a tuning fork as its corporate mark, with "a design featuring a hoo (Chinese phoenix) holding a tuning fork in its mouth" as the trademark. Since then, after undergoing a variety of changes that paralleled the growth of the company, the tuning fork mark was finally unified in 1967.