Did You Know?

Facebook is still the most popular social media platform on which Millennials post about issues they care for, and the majority of Millennials surveyed had posted about an issue on social media in the past week.

Millennial Impact Report: 2016

Waves 1, 2, 3 and Post Election Survey

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Few events in the United States make social issues and affiliated causes—including those who support and those who oppose them—as public and popular as presidential election cycles.

Research repeatedly indicates Millennials value cause engagement. With the changing landscape in the U.S. brought on by a presidential election year, the Case Foundation, along with the Achieve research team wanted to understand how—or if—this generation’s philanthropic interests and involvement change, as well.

The 2016 Millennial Impact Report investigates how Millennials’ cause engagement behaviors may change during an election year, and how these changes may be influenced by the emerging candidates for election or by important Millennial demographics such as their political ideology, geographical location, age, gender and race/ethnicity. This study also examines Millennials’ interest and activation in specific causes that may be differentiated by their support of a particular political party.

Over the last six years, in partnership with Achieve, the Case Foundation has studied, listened to and engaged with more than 75,000 members of the Millennial generation to better understand this fearless generation’s involvement with cause engagement as part of the Millennial Impact Project. The research is complemented by the annual MCON gathering, which brings together cross-sector leaders to explore new strategies and insights in Millennial engagement. To check out the latest findings, past reports and hear about the newest research, visit themillennialimpact.com.

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