Since its start in 2012, Giving Tuesday has grown to become a national occasion for giving back, kickstarting a time of holiday and end-of-year giving that follows longer-standing, consumer-centric events, like Black Friday and Cyber Monday. Primarily through employing #GivingTuesday posts on social media, organizations continue to use this day to raise money, and this […]

In our recent brief, Creative Ways for Giving Days: New Techniques to Improve Results, Corporate Insight presents five innovative features from giving days hosted between February and April 2017. The report draws from our Alumni Monitor Updates, which track 45 colleges and universities with a wide range of endowment sizes. Here, we highlight key strategies […]

Giving day season is in full swing for colleges and universities, with more than 15 schools in the Alumni Monitor coverage group hosting 24-hour fundraisers between February and March. After reviewing all giving day challenges within the Alumni Monitor coverage group, five campaign ideas stand out for engagement and creativity: 1) Boston University’s Babies and […]

To honor current and former student-athletes, Northwestern University launched a giving challenge on April 6’s National Student-Athlete Day to support the Northwestern Wildcat Excellence Fund, the unrestricted annual fund for athletics. A total of 520 donors participated, surpassing the goal of 472. As part of this challenge, Northwestern offered incentive gifts that increased in quality […]

Following the smash success of The Late Late Show’s Carpool Karaoke, in which host James Corden chauffeurs celebrity guests through a singalong, James Madison University spoofed the series for its second annual giving day, held March 14, 2017. JMU’s Carpool Karaoke features President Jonathan R. Alger, Senior Vice President of Student Affairs Mark Warner and […]

Since its inception five years ago, Giving Tuesday has become a worldwide day of giving with the total dollars, number of gifts, participating organizations and social media engagements rising every year. In 2016, Giving Tuesday raised $168 million from 1.56 million gifts and accrued 2.39 million social media engagements for nonprofits in 98 countries across […]

Alumni Monitor is excited to announce the launch of our new online marketplace, featuring research on emerging trends and new developments in the alumni relations field. The eCommerce site will allow colleges and universities with any budget to use our actionable research for more effective alumni communication and engagement. Read the news release to learn more […]

Following the massive spending that occurs on both Black Friday and Cyber Monday, Giving Tuesday, which fell this season on December 1, stands out a day of global giving. The annual giving-back event, which originated in 2012, has its own website where participants can learn about the history of the day and the ideas behind […]

The College of the Holy Cross recently launched its largest comprehensive giving campaign to date, focusing on transforming the college’s future both domestically and internationally. The College of the Holy Cross’ Become More campaign has already raised $214 million, with a goal to reach $400 million by June 30, 2020. The campaign endeavors to inspire […]

Giving Days are 24-hour online fundraisers that raise money for a nonprofit or higher education institution. By using digital tools and social media networks, these single-day donation drives can help recruit new donors, re-connect existing donors to their university and build a sense of community and excitement around donating to an alma mater. Higher education […]