JP Graziano

JP Graziano is one of the oldest and most recognized sandwich shops and Italian grocers here in the West Loop of Chicago. Opened in 1931, the family-run operation has become a staple in the West Loop neighborhood and boasts some of the city’s favorite subs.

In collaboration with JACK MULDOWNEY, we came up with a new branding concept to refresh their current visual identity by focusing on their rich history and quality product. The colors lend themselves to a more traditional Italian look, while the clean and simple typography balances out the style by bringing in some more modern touches.