How To Write Impressive Product Descriptions (Part 1)

E-commerce isn’t new for businessmen. Many merchants are selling online all over the world. Being a Shopify store owner, you must focus on layout and display to improve your store. Visitors want to purchase products much more if you use nice clear pictures. You not only invest in images but also make stunning descriptions. There are some ways to write effective content for descriptions.

Target customer

First of all, we must understand what product description is. It is marketing copy showing product information and its advantages. Product description provides information about features and benefits.

The leading goal of description is selling products. Therefore, you must define and understand your target customers. Who do you write for? How do you attract them? You must investigate target customers and choose a suitable way to write. You select writing style and word choice smartly. Create great content and attract visitors.

Benefits

Of course, you have to mention the product’s benefits to sell it. In the description, you describe features and specifications. However, visitors don’t focus on normal information. You must impress them. You highlight special points of the product. They will appeal to potential customers.

Normal phrase

So many writers use phrases like “the great product” or “effective features”. These phrases are too basic. They don’t have any spotlight. They don’t leave anything in customers’ memory. You can use this writing method. You focus on specific features and tell readers their functions. The customers get benefits from the functions. You need to build the trust of buyers. Don’t add too many technical details in the description. Write about what customers want to read.