Now there are certainly problems with a program like this, and the article goes on to outline them with lots of quotes from people who are outraged. I, for one, don’t think this is such a bad idea. If it were purely based on weight it probably wouldn’t be such a good program, however, it also includes blood pressure, cholesterol and smoking habits. By combining all these I imagine you get a pretty good picture of overall health (as a side note, I’m the first person to say that BMI is a far from perfect measure of health). This is an attempt to combat the biggest problem with health insurance as it currently exists: There is no incentive to be healthy. While it’s not a perfect program, it’s nice to see some high-profile examples of companies putting the idea into action.

[Just to be clear, it’s my understanding the discount is off food at Whole Foods, not their health insurance.]

Update (1/29/09): For what it’s worth, some people got real upset with this post over at Tumblr (partly, I think, because it wasn’t clear that this discount was on stuff at Whole Foods). Anyway, I wrote up a pretty lengthy response if you’re so inclined.