SDK User Metadata Pass-through

​​1. Introduction

The SDK version 2.0 includes new APIs to enable user and context metadata targeting by advertisers. This document describes how to do this, the benefits to both publishers and advertisers of doing so, and privacy implications.

— What is meta-data?
Some publishers ask their users for specific registration information, such as age, gender, marital status, income and other demographic and psychographic data. This information is called metadata, and if you collect it and are permitted to share it with AdColony, you can submit it to our system from within your application.

— Why should i provide meta-data?
Advertisers often want to reach particular audiences, and user metadata affords a way to precisely target those audiences. When you provide AdColony with metadata, you have the opportunity to earn additional revenue by unlocking ad campaigns that require metatargeting. Your users are also exposed to ads that are more relevant to them, which provides for a better overall user experience.

— What about user privacy?
All metadata variables and values that AdColony encourages the publisher to pass through are non-personally identifiable. We will not accept any metadata that contains personally identifiable information, like names or emails. Also, we will not store the data you pass; it will be used by our ad server, at the moment the request arrives, to properly serve ads for campaigns that require metatargeting.Back to Top