One thing I've noticed is lots of people saying "it's just Maker's, who cares"

Well, I think we all should.

Maker's has been preaching "no changes, no compromise" longer than anyone, and I think they should be held to their own standard.

If they can get by with this change without anyone giving a shit, then so can any of your favorites.

Write to Bill and Rob expressing your displeasure in them sacrificing their own long espoused values and traditions. Publicly post on fb, twitter and your blogs.

02-11-2013, 08:38

T Comp

Re: MM Proof Change

Quote:

Originally Posted by Rockefeller

Say what you will about the Pappy craze/availability, but when faced with the choice of putting out the better product vs producing 18% more bottles ... they chose to discontinue the ORVW10/90.

That struck me as a bit strange though, the discontinuing of the 90 proof ORVW. The Lot B and 20 year are still 90.4 proof. I understand the scarcity of the 20 but always wondered why the Lot B 12 year, sandwiched between the 10 and 15 year, is only 90.4 proof.

It has its own chapter on Maker's Mark and how it got started. BTW, at $10 I definitely suggest grabbing it. I paid $15 for my ebook, still far lower than the print version.

02-11-2013, 09:10

T Comp

Re: MM Proof Change

A quick check of Google news shows the story is picking up steam beyond the bourbon world: Atlantic Magazine, Business Insider, CNN Money. Samuels double downed on the decision, yesterday, to Louisville's WFPL too.

02-11-2013, 09:42

bourbonandbacon

Re: MM Proof Change

i dont buy makers for home since i generally have better options there, but find myself often ordering it when out at a bar or restaurant because A) it is widely available and even places that dont have a good whiskey selection, i.e. an Italian restaurant and B) because i like the consistency and knowing what i am getting. i guess at a certain point, maybe i stop ordering it, but will try the 84 proof before i make any big proclamations. in any event, the facebook page for makers is pretty entertaining to read. people are getting pretty up in arms about it

Why don't they just start bottling it all as 50cl cask strength. This will give even more bottles and have a huge enviromental impact as shipping water around the globe is kinda silly seen from an enviromental point of view