The IDEAfirst research and consultancy product is designed to
act as a vital link between top policymakers and the financial markets,
providing our clients with unrivalled intelligence on the forward-looking
policymaking environment and its likely impact on financial markets.

Building on IDEAglobalís reputation for independent
actionable research, IDEAfirstís value proposition lies in combining monetary
and macro of economic policy insights gathered in regular face-to-face meetings with
policymakers, as well as an understanding of what is already priced into the financial
markets. It is the fusing together of a clear grasp of policy issues with both
economic and market analysis that truly differentiates our product from other
consultancy services. This is only possible by leveraging the outstanding
reputation of a 60-person research team.

As a client of IDEAfirst Europe you will have

∑Access to our premium research product with regular high-level updates on
topical issues in the European arena

∑This service focuses not only on the ECB, BOE, SNB and Riksbank but also
on the major policy and political issues in the G7 sphere from a European
perspective

∑More importantly, clients have access to our senior economists/ analysts
who will be able to succinctly tailor IDEAfirstís understanding of the policy
environment to your requirements thereby maximising trading or investment
opportunities

IDEAfirst Europe builds not only on our unrivalled access to
key policymakers but also on the reputations of the most senior advisors to our
board, Sir Nick Stern and Professor Helmut Schlesinger).IDEAfirstís key advisors and economists help to provide policymakers with
a close understanding of the main issues, expectations and misconceptions in the
financial markets. This is enhanced by our independence and objectivity, as
IDEAfirst does not manage money. This bridge between the financial community and
central bankers helps policymakers to better shape forward-looking policy and
communications.

IDEAfirst Europe has helped highlight market misperceptions
of central bankers in many cases, and one example is with respect to the ECB
ahead of the December 2006 meeting. Financial market expectations had been orientated
towards the ECB completing itís normalisation cycle at 3.5%, whereas IDEAfirst
clearly highlighted that the ECBís tightening cycle was destined towards a 4.0% benchmark rate, at least.

IDEAfirst clients in the hedge fund, prop desk and reserve
management community have benefited from our policy insights
and, should you wish to discuss how this can be of significant added value to
your organisation, please contact Mike Gallagher, Director of G7 Research, on
+44 20 7664 0200 or mgallagher@ideaglobal.com.