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Episode 51: Analytical Activism ft. David Karpf

The digital age provides enormous opportunity for non-profit organizations to collect data, but it’s not enough for non-profit organizations to simply collect information. In order to use that data to make better decisions, nonprofits need good testing and analytics strategies.

Today’s guest, David Karpf, has a long history of involvement in advocacy organizations. David is currently a professor in the School of Media and Public Affairs at George Washington University and has just released a new book about analytics in activism.Tune in to the episode to hear David’s thoughts on how analytics and testing are affecting the way that advocacy organizations create change.

Topics Discussed in this Episode:

How to combine the fundamentals of organizing and causing change with the latest technologies

How data and analytics enable organizations to try and test more strategies and make better decisions

How organizations that want to influence policy can use analytics and testing

What organizations should do if they want to make a shift in the way they test and experiment

How paying close attention to social media trends can pay off in exposure for non-profit organizations

How MoveOn has build a large member base because of their testing strategies