Giuseppe Giussani is an italian craftsman specialized in bespoke wood flooring. Everything starts from wood, so the idea was to combine his name and his raw material. The result is an organic brand that represent the strong connection between the craftsman and his work.

Identity for Mood, a contemporary concept furniture brand. “When you read the word ‘mood’ you see the word ‘wood’, your brain starts to invoke the raw texture and feeling of natural wood and the nostalgic feelings associated with it.” A clear explanation there by the people who design the brand identity for Mood, Watts Design.