Live Update: WWDC Keynote

9:31 - JS: We're in the Moscone West convention hall in San Francisco. Show expected to start in 30 minutes or so.

9:31 - JS: They let us in early. Go figure.

9:35 - JS: Someone wrote that CoverItLive uses flash. For what it's worth, it doesn't. It's all HTML except for one unfortunate button that you don't need to click. :-)

9:36 - Dan Moren: I tell you, walking back through this hall against the stream of developers was like being a salmon swimming upstream.

9:41 - JS: The developers are feeding in, absolutely. We're firmly ensconced. They even outfitted us with power strips. Swank.

9:43 - JS: Expected today: New iPhone, of course. More detail about iPhone OS 4. Lots of details about the software on the new iPhone, since nobody outside of Apple has really seen it running. Lots of highlighting the quality of the new screen.

9:47 - JS: We'll be reporting as soon as Steve comes onstage.

9:50 - DM: Your regular music update: we are being serenaded by the dulcet tones of Louis Armstrong.

9:56 - DM: People in the back of the hall are apparently holding up their iPads with messages written on them, and getting laughs.

9:58 - JS: Lots of cheering and moaning behind us. I wonder if someone's bouncing a beach ball in the crowd.

9:59 - JS: Louis Armstrong's "What a Wonderful World" playing at a much higher volume.

9:59 - DM: I think this is the key song. Especially since they just turned the volume up.

9:59 - DM: Or heck, maybe Steve's just feeling very mellow these days.

10:00 - DM: And the lights are going down.

10:00 - DM: I think we're about to begin here.

10:01 - JS: Lights dimming or I'm having a stroke.

10:01 - DM: Enter Steve Jobs, stage left!

10:01 - DM: Black turtleneck, jeans, the usual garb.

10:01 - DM: He's getting a standing ovation.

10:01 - DM: People are taking pictures everywhere. It's a mad house.

10:01 - DM: "It's great to be here." "Thanks, I think," says Steve.

10:01 - DM: "We love you, Steve" shouts a crowd member.

10:02 - JS: The developer crowd is like a rock-concert audience.

10:02 - DM: Over 5200 attendees, packed to the gills. 57 different countries. Sold out in eight days.

10:02 - DM: Taken us a little over a month before, but now sold out in 8 days. Apologize to folks who wanted to be here. This is the biggest place they could get.

10:02 - JS: Next year, Keynote at AT&T Park!

10:02 - DM: Over 120 sessions this week and over 120 hands-on labs.

10:02 - JS: Kidding.

10:02 - DM: Over 1000 Apple engineers here this week.

10:03 - DM: Great sessions on Mac, iPhone, iPad, and just about everything you want to know, there's somebody to answer your questions.

10:03 - DM: Let's do a few updates to start.

10:03 - DM: The iPad's up first. And it gets a round of applause, unsurprisingly.

10:04 - DM: Changing the way we're experiencing the web, email, photos, maps, video, you name it. It's a whole new way to interact with the Internet, with apps, with content media, and it is magical, because I got this e-mail:

10:04 - DM: "I was sitting in a cafe with my iPad and it got a girl interested in me. It really is magical!"

10:04 - DM: Over 2 million iPads in 59 days, one sold every 3 seconds. In 10 countries today.

10:04 - DM: Here's a video reel with press coverage.

10:05 - DM: Coverage from a bunch of different countries.

10:05 - DM: Even an 84 year old French woman has one!

10:05 - DM: Everybody is SO EXCITED to have iPads.

10:06 - DM: Be in 19 countries by end of July and they thank everybody for patience; they're making iPads as fast as they can.

10:06 - DM: Now 8500 native iPad apps in the App Store. And the iPad can run over 200,000 of the iPhone apps. Over 35 million downloads of iPad apps, and works out to be about 17 apps per iPad.

10:08 - DM: "I earned more on the sales of The Elements for iPad in the first day than from the past 5 years of Google ads on periodictable.com" -Theo Gray, Wolfram Associates

10:08 - DM: There's your first Google shot.

10:08 - DM: "This is what we love to hear from you guys."

10:08 - DM: They're updating iBooks today!

10:08 - JS: It's important that Steve speaks directly to the developers. This is the one chance for Steve to direct a full house of devs, and show them some love.

10:09 - DM: In the first 65 days over 5 million e-books have been downloaded. About 2.5 books per iPad.

10:09 - DM: 5 of 6 biggest publishers in US say that share of eBook sales is about 22%.

10:09 - DM: iBookstore's market share hit 22% in just 8 weeks.

10:09 - DM: Some enhancements to iBooks. First, you can also make notes (they look like yellow sticky notes.)

10:10 - DM: In addition, they've added a control to tap and add a bookmark.

10:10 - DM: Table of contents will show you bookmarks and notes.

10:10 - DM: Also added the ability to view and read PDFs.

10:10 - DM: There's a little Books/PDF selector at the top.

10:10 - DM: Whole new bookshelf for PDFs. You can navigate and flip through them.

10:11 - DM: That will be out just a little bit later this month. And that's the update for the iPad.

10:11 - DM: Next we're going to talk up the App Store. "Something near and dear to all of us."

10:11 - DM: I want to make something really clear: we support *two* platforms.

10:12 - DM: The first one is HTML5. A fully open, uncontrolled platform that is forged and defined by widely-respected standards bodies. Apple's a member of those bodies along with other companies. Fully support HTML5 and Apple's browsers are in the lead in terms of supporting the standard. Behind it 100% and it's fully open.

10:12 - DM: Anyone can write HTML apps and have them on the iPad, iPhone, iPod touch, and the Mac.

10:12 - DM: The App Store is the second platform, and it's a curated platform. It's the most vibrant app community on the planet.

10:14 - DM: "I think if you were in our shoes, you would rejected these apps."

10:15 - DM: He's going to highlight eBay.

10:15 - DM: eBay came out with an iPhone app last year. "We launched the eBay applicaiton on the iPhone last year—10 million downlaods. It did $600 million of volume in its first year. It's going to do $1.5 billion to $2 billion this year."—John Donahoe, eBay CEO

10:15 - DM: Three new apps on the App Store: here's Netflix.

10:16 - DM: Netflix CEO Reed Hastings is on stage.

10:16 - DM: 2 months ago launched the Netflix app for iPad. Now one of their fastest growing platforms.

10:16 - DM: Customer ratings in the App Store are among the highest, one of the top ten mostdownloaded apps, and it's been #1 in the Entertainment category.

10:16 - DM: Netflix for iPhone for free this summer, and here's an early look.

10:17 - DM: Full Netflix experience on the iPhone. Same service on your TV, iPad, or laptop.

10:17 - DM: You can resume current movie on your iPhone. Plus you get recommendations and you can get all the genres, the complete instant queue, or search through streaming library.

10:18 - DM: Searching for Art & Copy, add to instant queue.

10:18 - DM: On the iPhone, Netflix uses HTTP adaptive streaming to get the best quality.

10:18 - DM: Next up, zynga. Mark Pincus, CEO.

10:19 - DM: Farmville for the iPhone. That gets half-hearted applause and a couple of "Aww"s.

10:20 - DM: More people play than the combined watching of series finales of Lost and 24.

10:20 - DM: Raised over $2 million to help Haiti. And here's farmin on the fly.

10:20 - DM: It's the same farm on Facebook on your phone.

10:21 - DM: Can use in-app purchases to add cash and coins and buy things, like a Snow Leopard that's only avialable on the iPhone.

10:21 - DM: The crowd is a little unruly.

10:22 - DM: Shows you your same friends from Facebook.

10:22 - JS: I really don't get this Farmville thing. I guess the kids like it?

10:23 - JS: Why all the time for Farmville? Because on Facebook it's based on Flash. And on the iPhone, it's got a native app! That's the message here.

10:23 - DM: Farmville will be available on iPhone by the end of June, in time for the one year anniversary of the game.

10:30 - DM: In 2007, "The iPhone re-invents the phone." It's hard to remember what it was like before the iPhone, says Steve. Carriers controlled what was on the phone, there were very few apps. It was really different.

10:31 - DM: In 2008, "The iPhone 3G and the App Store." In 2009, "The iPhone 3GS is twice as fast."

10:31 - DM: For 2010, "The biggest leap since the original iPhone."

10:31 - DM: That gets a huge cheer.

10:31 - DM: "We're introducing iPhone 4."

10:31 - DM: "Now, this is really hot."

10:31 - DM: Well over 100 new features, and we're going to cover eight new features.

10:32 - DM: 1. All new design. "Now, some of you have already seen this." That gets a laugh and a huge round of applause.

10:32 - DM: "Believe me, you ain't seen it. You gotta se this thing in person. One of the most beautiful design we've ever seen."

10:32 - JS: That's the tip of the cap to the Gizmodo story so far: "Believe me, you ain't seen it."

10:32 - DM: "Beyond a doubt, the most precise thing and one of the most beautiful things we've ever made. Glass on front and back, stainless steel around the edge. Precision on this thing…it's closest kin is like a beautiful old Leica camera."

10:32 - DM: "And it's really thin."

10:33 - JS: iPhone 4. Interesting name. Gets away from the whole 3G 4G thing, which is good since those are cellular networking standards.

10:33 - DM: 9.3mm thick; 24% thinner than iPhone 3GS.

10:33 - DM: It's the thinnest smartphone on the planet.

10:33 - JS: Big cheer for the front-facing camera.

10:33 - JS: Big moan for the micro-SIM tray.

10:34 - DM: New volume buttons and a mute button. There's a front-facing camera and the receiver. Micro SIM tray is now on the side. Camera+LED flash on the back. Botom has mic, 30-pin connector, and speaker, and the top has headset, #2 mic for noise cancellation, sleep-wake.

10:34 - JS: Noice cancelling mic on top. Nice.

10:34 - DM: "Because there have been a few photos of this around, people have asked 'what's this?'" Pointing to seam.

10:34 - DM: "This doesn't seem like Apple! What are these lines?"

10:35 - DM: "There's three of them. They are part of the entire structure of the phone. It's the primary structural element of the phone and there are these three slits on it. This is part of some brilliant engineering. The stainless steel band is part of the antenna system.

10:35 - DM: One of them is Bluetooth, WI-Fi and GPS, the other is UMTS and GSM.

10:35 - DM: The integrated antenna right in the structure of the phone.

10:35 - JS: I think maybe the band on the right side of the phone is just for symmetry.

10:36 - DM: All new design for iPhone 4. And that was the first bullet point.

10:36 - JS: Retina display! Identify for retinal scan?

10:37 - DM: #2: This is a biggy. "Retina display. What's that?" Every display has pixels. In retina display dramatically increasing pixel density. Four times as many pixels in same amount of space. "Let's say we want to draw the letter A."

10:37 - DM: Can get far more precision the more pixels we have.

10:37 - JS: The point here is that text on the iPhone 4 will be clearer than laser-printed text, because it's 326 pixels per inch.

10:37 - DM: Because there's four times as many pixels, they get really really sharp text. It's 326 pixels per inch. (That is a hell of a lot of pixels.) Never been a display like this on a phone. People haven't even dreamed of a display like this on the phone.

10:38 - DM: There's a magic number around 300 ppi is the limit of the human retina to differentiate.

10:38 - DM: Text looks like a fine printed book.

10:39 - DM: A comparison of the two, and you can see the difference. It's less fuzzy. "Once you've used a retina display, you can't go back." Demonstrating difference in kanji.

10:39 - DM: Images and video as well. Looking at the same image on a normal display and a retina display.

10:39 - DM: Here's a demo.

10:40 - DM: They had to get special projectors for this, because most projectors can't display this many pixels.

10:40 - DM: Here's the NY Times.

10:41 - DM: "Our networks in here are always unpredictable."

10:41 - DM: It's reallllly slow. "You could help me out, if you're on Wi-Fi, you could just get off."

10:42 - DM: Switching to backups. "I have a feeling we might have the same problem."

10:42 - DM: Got an error message on one about not being subscribed to a cellular data plan.

10:42 - DM: "Well, geez. I don't like this."

10:42 - DM: He's going to show off some pictures.

10:43 - DM: Looking at the difference in the photos. "It kinda just comes down to "what do you want to be looking at all day."

10:45 - JS: IPS display like the iPad and iMac means that it'll have great color fidelity, brightness, and angle of view

10:45 - DM: Using the same IPS tech that they use in iPad/iMac. Provides better color and wider viewing angle. Better than OLED, Steve thinks for these types of display. Incredibly sharp text, images, and video.

10:45 - DM: 78% pixels on an iPad on the iPhone.

10:45 - DM: Existing apps run fine on retina display, but look even better, because iPhone OS automatically renders text in higher resolution, and all controls.

10:46 - DM: If you do a little bit of work and open up the app and put in higher resolution artwork, they'll look stunning. "So we suggest that you do that."

10:47 - DM: We don't think anybody's going to come close. Your display is your window into the Internet, into your media, into your apps, into your software. Most important single component into the hardware. It's the best window on the planet.

10:47 - DM: #3: iPhone 4 is powered by the A4 chip.

10:47 - DM: Designed by our Apple's own team; pull the back off the phone and you'll see that it's packed to the gills. There's the A4 chip, and it's pretty tiny.

10:47 - JS: Because the iPhone 4 is 2x horizontally and vertically of the iPhone display, existing apps won't look weird if they're not updated. They should look just like regular iPhone apps.

10:48 - DM: Micro SIM tray. Went to micro-SIM because they need the space. Biggest single component in the phone is the battery. They made it a little bit bigger.

10:48 - DM: Because the battery is bigger and because the A4 is so good at power management, the battery life is better. Up to 40 percent more talk time, from 5 hours to 7 hours; 6 hours of 3G browsing; 10 hours of Wi-Fi browsing; 10 hours of video; 40 hours of music; 300 hours of standby.

10:53 - DM: Phones are getting more and more intelligent about the world around them.

10:53 - DM: #5: A whole new camera system built into iPhone 4.

10:54 - DM: Everybody likes to talk about the tangibles in photography, like megapixels. But Apple says "How do we make better pictures?" They're different things.

10:54 - DM: Cellphone cameras are actually about capturing photons.

10:54 - DM: All about low-light photography. From 3 megapixel to 5 megapixel sensor, but using a backside illuminated sensor. A way of getting a lot more photons to the sensor by getting some of the wiring out of the way.

10:55 - DM: Most people increasing megapixels make pixels smaller. Apple kept the pixels the same size: 1.75 microns.

10:55 - DM: There's a 5x digital zoom built into the camera app. Tap to focus and there's now an LED flash.

10:56 - JS: The photo samples are impressive. The iPhone 3GS camera was already good; in fact, better than many other phone cameras with more megapixels. I would imagine this will put Apple way ahead on that score.

10:57 - DM: Tap to focus video as well. And built-in video editing for trimming clips on the phone and there's one-click sharing and the LED flash.

10:57 - JS: 720p video has arrived on the iPhone. That makes the case for the Flip Video a lot less compelling.

10:57 - JS: iMovie for iPhone!

10:57 - DM: They've actually written iMovie for iPhone.

10:58 - DM: They're going to show it off. They're bringing out Randy Ubillos, the chief architect for all video apps.

10:59 - DM: You get a list of all your projects. Tapping on them brings up editing environment. Flip through clips.

10:59 - DM: You can record directly into timeline or choose from existing clips and photos. (It looks a lot like iMovie '09).

10:59 - DM: You can add photos in if you want.

11:00 - DM: Photos automatically get Ken Burns effect. You can also use theme transitions.

11:00 - DM: Can add titles too.

11:01 - DM: Camera records geolocation info as clips are recorded, so it can pull it right out of there. You can add music from your iTunes library or use Theme music.

11:01 - DM: You can switch to a different theme.

11:02 - DM: It automatically changes everything and it even shows you your location on a map in the Travel theme.

11:02 - DM: Export from 360p to 720p HD.

11:02 - DM: Here's a project made all on the phone.

11:03 - DM: That was pretty impressive, I have to say.

11:03 - JS: iMovie for iPhone looks great. I was desperate for this last year when the 3GS added video shooting. There will be whole movies shot on the iPhone 4, trust me.

11:03 - DM: Steve's back. "Isn't that awesome?" iMovie for iPhone will be available for $4.99 "If we approve it," quips Steve.

11:04 - DM: "Our guys were running around like crazy backstage, as you can imagine. There are 570 Wi-Fi base stations operating in this room."

11:04 - DM: "Oh we either turn everything off or we don't see the demos."

11:14 - JS: Golden Master Candidate in devs hands today means, developers will now have something they can check against with their apps to make sure they're ready for release when the OS ships "soon."

11:15 - DM: Another major milestone. This month they will sell their 100th million iOS device.

11:15 - DM: iPhones, iPod touches, and iPads. 100 million devices.

11:15 - DM: "There is definitely a market for your applications. No one even comes close to this."

11:15 - DM: That was iOS 4, #6.

11:15 - DM: #7 iBooks.

11:15 - DM: iBooks is coming to the iPhone with iOS 4.

11:15 - DM: Same controls, same highlighting, same bookmarking, same notes as the iPad.

11:16 - JS: PDF reading in iBooks is going to be interesting. I'm not sure if it'll kill PDF readers or not. Getting an epub file on iBooks is such a colossal pain. If you have to drag your PDFs into iTunes and then sync them via a wire: yuck.

11:16 - DM: iBooks on the iPhone, iPad, and iPod touch. What can we do with all these products together? These factors work across these products and wirelessly.

11:17 - DM: You can purchase and download a book wirelessly onto device. Don't have to go through computer or anything.

11:17 - DM: Download the same book to all your devices at no extra charge.

11:17 - DM: Buy a book on your iPad, download it to your iPhone.

11:17 - DM: Only have to buy it once.

11:17 - JS: This is one of the great advantages of the Kindle platform - syncing to every device, including saving your place. So now iBooks will do this too.

11:17 - DM: And, iBooks will automatically and wirelessly and for no charge sync your current place, all your bookmarks, and all your notes across all devices.

11:18 - DM: Start reading a book on your iPad, pick up right where you left off on your iPhone.

11:18 - DM: Here's a demo of iBooks on the iPhone.

11:18 - DM: He's showing off Winnie the Pooh.

11:19 - DM: Steve's note: "I love Winnie the Pooh."

11:19 - DM: Here are the PDFs.

11:19 - DM: Thumbing along the bottom over thumbnails. Or flip pages by tapping.

11:20 - DM: Zoom into text, pinch and zoom, just like you'd expect (the controls have more of a translucent look to them than in iBooks).

11:20 - DM: That is iBooks.

11:20 - DM: The iBookstore joins the iTunes Store and the App Store as the third store on the iPhone.

11:20 - DM: Over 150 million accounts with credit cards for these stores, ready to buy your apps.

11:21 - DM: "We believe this is the most of any store on the web. We believe we're now number one."

11:25 - DM: Those are some of the brands that have signed up for the second half of this year. "We couldn't be happier."

11:25 - DM: Steve has pulled one ad; Nissan's electric car. Steve's going to show it to us now, though it's a work in progress. "They were hesitant to show you, but I wanted to show you."

11:26 - DM: Tpa on the ad, it takes over the screen. Hit the 'x' button at the top left to go back to the app instantly.

11:26 - DM: Cute ad.

11:26 - DM: Electric cars will eventually create world peace.

11:27 - DM: "It's amazing how compelling 15 seconds of video can be."

11:27 - DM: Only place you can register to get one of these is on the ads on the iPhone. "So if you wanna get a Leaf you have to get an iPhone."

11:27 - JS: Mentioning all those big-name companies who are going to try out iAds is a signal to everyone else that they need to get on the bandwagon.

11:28 - DM: How far does a car take you on $1.

11:28 - DM: "This is a pretty doggone compelling way to get your point across. And it's fun."

11:28 - DM: You can enter to win a new car on the phone.

11:28 - JS: A NEW CAR!!!! (play the price is right music.)

11:28 - DM: You can even pick the color of your car.

11:28 - DM: Steve has entered a contest to win a car.

11:29 - JS: I hope he loses. He doesn't need another car.

11:29 - DM: So, iAds. Starts on July 1st.

11:29 - DM: All iOS 4 devices. Less than month from now.

11:29 - DM: How successful have they been in selling iAds? "Well we're new, we've never done this before, we don't know what we're doing." Brands have committed over $60 million for second half of year.

11:34 - DM: Steve says he grew up just dreaming about it and now it's real.

11:34 - DM: "A wonderful optimistic view of the future," says Jony.

11:34 - DM: "The idea of communicating this way is an old idea, but we've had to wait an awfully long time for it to become real."

11:34 - DM: "Let's have lunch later on," says Steve.

11:35 - DM: "We call this FaceTime."

11:35 - JS: Here's Apple in a nutshell. The Sprint EVO Android phone ships with a front-facing camera but I believe there's no software for it yet. Apple doesn't do stuff like that. If there's a front-facing camera, there's software to use it.

11:35 - DM: You can use the front or rear camera and you can switch back and forth. Portrait or landscape.

11:36 - DM: "Looks and sounds great."

11:36 - DM: Wi-Fi only in 2010, "need to work a little bit with the cellular providers in the future."

11:36 - DM: Apple will ship 10's of millions of FaceTime devices.

11:36 - DM: Here's a little video.

11:38 - JS: FaceTime works by placing a call to a friend and tapping the FaceTime button, even though the video goes over Wi-Fi. End result: No buddy lists or anything. It's built to be a video phone call, period.

11:38 - DM: A nice nod to the hearing-impaired as a couple signs to each other.

11:39 - DM: "This is one of those moments that reminds us why we do what we do."