#3 Otessa Ghadar: Moving away from the traditional route to market

Otessa Ghadar is the founder of Twenty Twenty Productions and most known for the web series Orange Juice in Bishops Garden (#OJinBG). The show has won a host of awards and is just starting it’s 7th and final series.

Photo by Camile Coleman

In this episode I talked to Otessa about what it was like moving away from the traditional route to market and how to produce an award winning web series.

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors.