Second customer in Japan

Case story: Barmeshi

Second customer in Japan

Japanese food producer Konan Foods installed a Micvac production line in February 2015. With the brand, Barmeshi, they now provides the Japanese market with a high-quality range of complete ready meals.

Barmeshi started out with a range of chilled ready meals consisting of six recipes to seduce Japanese consumers: Gratin, Ratatouille, Penne Arrabiata, Curry Risotto, Cream Stew and Tomato Risotto. These meals are distributed through convenience stores and various supermarkets.

“The Japanese market has really accepted the Micvac concept,” says Hirokazu Kushioka, Manager of the Micvac team within Dai Nippon Printing Co., Ltd (DNP). “The consumers like the taste and quality of the meals and the producers like the shelf life, which enables smoother production and efficient logistics.”

KONAN FOODS IN BRIEF
Konan Foods is a food producer in Kochi, Japan. Established in 1973, the company supplies high-quality foods made with traditional ingredients from its region.Brand: BarmeshiWebsite: www.barmeshi.jp

Konan uses the unique Micvac advantage – “whistles when it’s ready” in its marketing. “I’m really happy to see how Micvac is developing in the Japanese market together with our partner DNP,” says Håkan Pettersson, Managing Director of Micvac. “We know that Japan is a quality-driven market and we’re delighted that Micvac lives up to those standards.”