hOme timelab catalogs

hOme was born in 1998 as a small t-shirt project between me and my brother. This led to further experiments with clothing and accessories from 2003 to 2009, all of which helped us create the groundwork for what was to become hOme Watches under the umbrella of our company hOme Timelab.

My responsability at hOme Timelab have included all the graphic design, most of the creative & art direction as well as the development of the entire line of products & some part of our aftersale and logistics system.

The spreads displayed in this section are all from our catalogs. You can have a look at the original pdfs here.

café des arcades

The work for Café Populaire led to the commission for Les Arcades. I was asked to refresh the vernacular logo featured on their main window and to come up with a coherent identity to tie it all in.

Maybe i should also start collecting table mats…

hOme t-shirts

Most of what hOme came to be from a graphic point of view originated between 2003 and 2009 as we were putting out about 20 new t-shirt graphics each year.

At the time most of our t-shirts were printed at Lowrider Teeshirt, the excellent screenprinting studio set up by Serge Nidegger* in Fribourg. I loved screenprinting so much that I ended up spending pretty much all my time there, up to the point where Serge let me print our sales samples on my own, often handing me the keys to the atelier on week-ends.

It's also during that time that I started going on solo photo missions to shoot our t-shirts on drying racks for our catalogs. A couple of these shots ended up in this book.

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*Serge is a wonderfull illustrator and paint letterer, following him on instagram will for sure brighten your day on a regular basis

café populaire

The hOme office was located directly above the Café Populaire, that’s how I started working for them on a regular basis…

fc popu

This happened during Eurofoot 2008.

These major football events are very important to both the populaire’s owners and their clients. So when it took place in Switzerland, they asked my friend Victor & I to come up with an identity for the cafe during the event.

That’s how the "FC Popu" and its "Buvette" came into being.

Since we knew the "fc popu buvette" would really come to life during the event, I also spent most of my time shooting photos of the "happy popu people" throughout the whole event.

arcades soirées spéciales

Table mats, postcard and posters for the Café des Arcades monthly culinary event. The menu for each of these evenings is inspired by a specific region of the world.

jval festival

t-shirts for a music festival (2009-2014).

JVAL is an open air music festival that takes place around a family house in the middle of the vineyards bordering Lake Léman. It almost looks as if the whole event somehow magically pops out of the Nicolas family home every year at the end of summer.

The process that led to each t-shirt graphic in this section was some sort of remix: someone else designed the festival poster and this poster became the starting point of the t-shirt.

Some years both poster and t-shirts were very close, most of the time they ended up being very different from each other. Whatever the result, I made sure the t-shirt always told a story about the festival and how special it is.

jval 9

Music festival identity.

After 4 t-shirts in as many years remixing the event's posters, JVAL's organisers asked me to take care of the identity for their 9th edition.

That year was particular in that it was the first time that both the poster and the event's t-shirt were being designed by the same person.

dartfish

I workedpart time at Dartfish as their in-house graphic designer from 2005 to 2014.

While my job there was to manage the existing CI and keep it consistent, it also taught me how to work within a bigger structure than what I was used to as a freelancer.

confrérie horlogère

Creating an identity for a luxury watch brand from scratch isn't a task that comes by very often. I was lucky enough to be offered this opportunity through my relationship with by the way studio.

The whole "No God, No Master" attitude inspired by the founder of the brand made for a very refreshing mood in an otherwise very conservative landscape at the time.

For a closer look at the work happening at by the way studio, visit www.btws.ch

hOme identity 2003-2009

hOme was born in 1998 as a small t-shirt project between me and my brother. This led to further experiments with clothing and accessories from 2003 to 2009. During that period my responsibility was to conceive, design & shoot most of what hOme looked like at the time. It provided me with an ideal space to experiment.

For a good look at what hOme became a couple of years later, take a further look at my portfolio or hop right next door to whereishome.com

Nouveau Monde

typography

I'm no typographer, but I enjoy the odd typographic experiment from time to time…

brain up

Logo study for the entrepreneurship networking platform hosted by a management school.

swatch - presskit "retrograde"

Another collaboration with my friend Victor, this time on a press kit for the launch of the Swatch "Retrograde collection".

This particular watch line is called "retrograde" because the hand indicating the seconds comes back to it’s starting position every 30 seconds. Hence the yo-yo metaphor and the flip book to explain the movement through a lo-fi animation.

FSG Freiburgia

The back of the navy/white colorway features a customisable area where the knickname of the federation member ordering the t-shirt can be printed using heat transfer die-cut letters.

I am Paal.

A particular personality calls for a particular business card when looking for a job.

C+V

Wedding invitation for another couple of good friends.

Intersections, languages and travels were all equally important themes in their relationship, hence the London Tube map reference.

S+J

Wedding invitation for my best friend's wedding.

S is Swiss-French, J is Swiss-German. The wedding took place in our hometown and the river that flows through it is considered to be the physical frontier between the French-speaking and the German-speaking part of Switzerland.

I really enjoyed being bestman at this one.

N+A

T-shirt (a pair of t-shirts actually) offered as a present to a couple of very good friends on their wedding day.

- N is Swiss-German but you'd never notice when he speaks French or English.

- A is American but she's also fluent in French.

- They live and work in San-Franciso.

All this led to me wondering whether they would say JA, OUI or YES or something else on that day.

Cheers N + A ;)

ps: looks like I'm stuck with couples with a particular relationship to languages when it comes to designing wedding related material; as a result, that JA-OUI-SI idea keeps on inviting itself in my workspace on such occasions…

jumbottéron

Faithfull rendition of Fribourg Gottéron's early 80's jersey logo based on old photos. Done during "mes vacances militaires" upon request from a good friend who wanted to show support for "his" team while wearing something different. The logo actually is from a chain store called "Jumbo" who used to be the team's main sponsor at the time.

40 ans = 40 cafés

Having an office located above the "Café Populaire" and next to "le Collège St-Michel" is very convenient when you're looking for a useful present for your brother in law's 40th birthday, who also happens to teach full-time at St-Michel.

sapient snowboards

Snowboard graphics proposal for Sapient Snowboards.

car-free day

Poster for a skateboarding demo during a "car-free day".

the first hOme t-shirt

The year was 1998 and an adventure was about to start for me and my brother…