A retail chain system operating supermarkets and deep-discount drugstores in the Midwest used focus groups to determine if market acceptance of the concept of a store in a new location could be expected and to provide a definition of the store service mix desired in the new market.

This article walks readers through an example of a Monte Carlo simulation and details how this methodology is useful for marketing researchers looking to manage big data and compete with predictive analytics.

To keep clients happy – and profits intact – medical recruiters need a full understanding of the study and respondent parameters with which they’re dealing. A bit of Google-searching is often just what the doctor ordered.

Ann Michaels & Associates conducted a mystery shopping study to examine 10 businesses in three markets to measure response times in social media venues (Facebook, Twitter and the "contact us" forms on the company Web sites) to examine how social media works as a means of customer service.