Category: Speaking

How to Communicate Effectively On Stage – Vocally, Verbally, and Visually Getting paid as a professional speaker takes a lot of hard, intentional effort. Being able to increase both your speaking fees and bookings per year requires a whole new level of energy, discipline, self-examination, and growth – both personally – and professionally. In fact, you can’t sustain growth in your business unless you are also pursuing growth personally. The better you are, the higher your Bookability Factor is. This

Choosing Website Colors to Stand Out Online as a Public Speaker The psychology of color is an in-depth study of the human mind and how it responds to various colors and color combinations. However, there is also a lot of debate and controversy around it as well due to elements that go beyond scientific studies such as personal preferences, upbringing, cultural significance, and so much more. Entrepreneur.com did an interesting article that highlights some misconceptions about the psychology of color,

When people are looking for a geographical location, landmarks are a popular factor used to identify a key directional point (where to turn) or to signify the destination has been reached. Landmarks are unmistakable identifying elements that provide reassurance of arrival to the intended place. Branding in the professional and digital world is equivalent to what landmarks are in our travels about the world. For every piece of media related to your business — whether it’s a hard-copy like business

Become More Memorable as a Public Speaker with Banner Stands People remember visuals. Your audience will also remember more about what you say when you have visuals that support you, your message, and your brand. For speakers, I highly recommend vertical banner stands as part of your setup. How to Use Banner Stands for Public Speakers The largest stand can be an eye-catching point of interest for conference goers who are trying to decide which sessions they will attend and

Keep Your Content Relevant by Creating Your Own SEO Word Wall Keywords are the backbone to how you are discovered online. Your keywords are what help to optimize (improve) your search engine rankings and results – better known as SEO: Search Engine Optimization. For best optimization results, your overall site (home page) should have up to five keywords that are strategically used in a headline, outbound links, images, video, downloadable content, and even possibly your domain name. Google actually has

The most traditional way speakers build their platform (their reach, online and face-to-face presence, following, and sphere of influence) is through keynote speaking. The term ‘keynote’ has evolved over the last few centuries. It originally referred to the first note of a musical key, which was a note sounded at the beginning of a performance to set the proper tone for the performers – as well as give the audience a taste of what the prevailing tone would be throughout

Website Domain Strategy – What’s in a Name? When anyone is looking for anything online, they open up their browser, and the first thing that will typically pop up is a Google screen with a search bar (of all global searches conducted, 77.43% are done through Google!). The Importance of Using Keywords In that search bar, the user who is in search of information will type in words that best represent the item, product, person, or service they are looking

Put Your Website to Work for You 24/7 – How to Monetize Your Website Your website takes the place of a brick-and-mortar building, but offers so much more! Your website is open 24/7 and is able to welcome people from all over the world at their convenience. Even with that kind of availability, consumers need to be able to do everything through your website that they would normally be able to do when physically visiting a business of any kind.

The Mindset of Money – Creating Multiple Streams of Revenue Mindset is everything. If you can’t believe that you are capable of making “it” happen – whether that’s becoming a successful international speaker, world renowned author, a business mogul, or a billionaire – then it won’t. Henry Ford is quoted as saying, “Whether you think you can or can’t – you’re right.” So where is your mindset right now? One of the benefits to being in business for yourself is