On 16 February 2012, the Utah Shakespeare Festival announced plans to build a $26.5 million Shakespeare theater on 200 West, between Center Street and College Avenue. The new 900-seat theater will feature amenities missing from the current Adams Memorial Shakespearean Theatre, such as public restrooms and a backstage area. A retractable roof will expand the season and allow for possible year-round usage. The playhouse will allow for additional performances, which will draw an additional 30,000 patrons to Cedar City and increase the economic impact of the Festival by an estimated $8 million annually.