For the 2018 analysis of more than 500 U.S. consumer brands in a variety of industry sectors, Engagement Labs ranked the most loved brands based on net positive conversations happening online (via social media) and offline (via face-to-face conversations), on its second annual TotalSocial Brand Awards series.

The awards are based on TotalSocial metrics, including both online and offline conversations, against the following major conversation dimensions:

Want a better understanding of the online and offline conversations around your brand? Are you a journalist who wants to use real data to measure the brands you’re reporting on? Are you a company who wants to gain further insights into your brand's marketing strategies to develop effective campaigns to reach your audiences?