Music a Key Driver of Super Bowl Second Screen Activity, According to
a Review of Most SoundHound'ed Commercials

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SANTA CLARA, Calif.--(BUSINESS WIRE)--SoundHound
Inc. today shared some of the highlights and trends following
analysis of second screen activity within its music and sound search
mobile application during last night’s Super Bowl.

SoundHound created a distinctive Super Bowl second screen experience
enabling users to track commercials and the music within the ads as well
as the halftime show performances. SoundHounders could access the Super
Bowl page through the orange button at any point during the game’s
broadcast. Once inside, users could tap to learn more about songs and
artists featured in commercials and during the halftime show and, if
they choose, purchase songs through their respective platform’s provider.

The Super Bowl commercials that drove the greatest response from the
SoundHound community were those that featured music. The top ads
prompting the highest spike in search, engagement and buying activity
included:

“Halftime Show Song Spike”: Bruno Mars’ smash hit “Locked Out of
Heaven” was the most SoundHound’ed song of the 12-minute halftime
performance.

“A look at SoundHound activity during this year’s Super Bowl commercials
demonstrates the power of music as a driver of organic and natural
second screen activity,” said Katie McMahon, Vice President of Sales and
Marketing for SoundHound Inc. “Brands and their advertising partners
gain valuable insight on user engagement through the story our users
tell by their time spent within SoundHound, discovering, buying and
re-living what they just saw and heard.”

For the first time, this year’s Super Bowl was SoundHound’able for both
TV viewers and the radio audience listening to the WestwoodOne Radio
Network, the NFL’s exclusive radio broadcast partner. The radio
experience featured a Geico-sponsored contest and users were prompted
and encouraged to SoundHound the game by the on-air broadcasters.

SoundHound Inc. is the leading innovator in Sound Recognition and Search
technologies. Its unmatched portfolio of technologies includes the
world's fastest music and audio recognition, the world's only singing
and humming search, instant-response large scale speech recognition
systems, and automatic lyrics alignment. The SoundHound mobile
application is the only App in the world that enables two distinct sound
inputs to be recognized through a single search button. Both recorded
music and a hummed query can be identified, delighting users and friends
with the magic of capturing a song or finding a song through singing it.
SoundHound technologies are deployed globally through carrier, device
manufacturer, and automotive partnerships. SoundHound's applications,
available on all major platforms, have been downloaded by more than 185
million users.