Corporate brand

Vivo Energy is proud to be the licensee of the strong and reputable Shell brand. Shell will remain the retail customer-facing brand for both the fuels and lubricants businesses, and will always be the much appreciated and respected brand that our retail customers see, know, and buy.

The Vivo Energy corporate brand is relevant for our employees, and for our business audiences – including government officials, commercial customers, suppliers, NGOs and, in some countries, investors.

The long-term goal is to infuse the Vivo Energy brand with the same reputation and industry weight as the Shell brand. Of course, the real work will go into building our reputation, not simply assuming it.

To become Africa’s most respected energy business, we must first create a strong corporate brand – one that makes our employees proud; that earns the respect of governments and regulators; and that makes us the trusted voice of our industry wherever we do business.

What ultimately define us as a company are our actions: what we do on a day-to-day basis, giving our stakeholders a positive experience with our brand and forging positive associations