Marketing Tactics For Child Daycare Center

We're creating a marketing plan for a child day care center and are looking for ideas. We've considered open houses, flyers, ads in the local papers, a referral program and a Carnival for Kids at the site.

I'd door hang the area. People choose daycare centers based on convenience-- in my area there is often a waiting list. I'd also market to the businesses in the area-- some larger companies will pay a portion of daycare as a benefit to their employees. Get involved with the schools. Are you doing after school care? Even if you aren't, these are young families that may be adding to their family, and to your roster.

Posted
on 4/8/2008 at 9:55 AMAccepted

Consider marketing to churches and doctor's offices - places that parents must visit over the course of routine child care - and create relationships (with doctors, with vacation bible school organizers) at these locations to leverage referral power.

Any good parent will do their background research, so be sure that you have a strong web presence. Interactivity (a forum, a way to submit child care instructions online) can really go a long way to enhancing your credibility via the web.

Posted
on 4/8/2008 at 8:42 PMAccepted

Be sure to include a press release to your local paper. Many local papers are happy to write an article on a new business. Some have a section where they will run a small notice on your new business for free, where you provide copy of a certain number of words.

People who use you are likely to be local - so target local businesses, elementary schools (mums tend to know mums), shopping centres particularly during the day, mothers and babies shops and maternity wear outlets and leaflet door-to-door.

An open air launch party with clowns, balloons will attract attention and should get a little bit of local press.