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With over 100 million daily players enjoying games such as Candy Crush, Pet Rescue and Farm Heroes, King is the leading provider of casual games. King titles are cross-platform - they are available on the web through Facebook and also on mobile platforms such as Google Play and iOS. King offers a unique level of cross-platform synchronization in its games. You can complete level 65 of Candy Crush on your phone on the way to work, synchronize and then start on level 66 in your lunch break on your PC. King games are free-to-play - the game can be played in its entirety without payment. King monetizes through the sale of virtual goods (such as boosters to help complete a level or extra lives) and skill tournaments, in which players compete head-to-head in specific games.

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Our Digital practice

Our Digital practice leverages the Firm’s differentiated skill-set and operational experience in this area and represents a team of specialists with over fifty years of collective experience investing in, building, optimising, managing and growing digital businesses.