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Agriculture Marketing Studies

Our Agriculture marketing studies examines how specific counties or regions are responding to global economic and social trends by developing strategies that support more local or regional food systems. Their innovations include new marketing approaches, place-based labeling
programs, development of specialty products and value-added product
lines, agricultural tourism, farmers market and you-pick sales, and
partnerships with Slow Food and other consumer organizations. Reports showcase the initiatives of innovative producers, processors, consumers and community businesses to sustain their own local food systems.