South Korea’s leading wireless carrier SK Telecom Co. eager for leadership in 5G services has joined hands with U.S.-based Singclair Broadcasting Group and Harman International Industries, an infotainment system unit of Samsung Electronics, to develop a broadcasting network-based automotive platform.

They have signed a memorandum of understanding for the cooperation on Wednesday on the sidelines of the CES 2019 in Las Vegas, said SK Telecom.

Under the partnership, the three companies aim to co-develop an advanced automotive platform based on the next-gen broadcasting technology standard ATSC 3.0. The new platform will use Sinclair’s terrestrial broadcasting facilities to allow drivers to experience various in-vehicle services - HD terrestrial TV broadcasting, HD map and software updates, and vehicle-to-everything (V2X) certificate management.

SK Telecom, Singclair and Harman are preparing a showcase at the National Association of Broadcasters 2019, which is scheduled to be held in Las Vegas in April, with a test operation plan in the U.S. for global markets.

"Mobility and media are core business areas that will undergo innovative changes in the 5G era," said Park Jung-ho, President and CEO of SK Telecom. "With Harman and Sinclair Broadcast Group, SK Telecom will target the mobility and media markets in the U.S. and expand into the global market."