Happy 10th birthday, feelunique!

We’re in full party mode this week as it’s the launch of feelunique.com’s 10th birthday in the UK. We’re never one to shy away from a celebration, so to help them make the most of this milestone we wanted to create something extra special to celebrate with a bang- cue the most beautiful game of Pass the Parcel!

Tasked with creating a campaign to engage existing social media fans as well as new customers across the UK, PrettyGreen came up with an online Pass the Parcel game to show the beauty retailer’s generosity and reward everyone for their loyalty over the past decade. Hidden amongst the Pass the Parcel layers are over 10,000 beauty products and thousands of promotion codes, and the best part is that everyone who plays will get a gift! Once you’ve revealed your reward the app also invites you to pass the parcel on to your friends to keep the game going.

If that wasn’t enough, once you’ve shared the parcel with friends you’ll also be entered into a main prize draw to win one of ten £500 vouchers for a splurge on site– now that’s what we call the ultimate beauty haul! Unfortunately team PrettyGreen aren’t allowed to win, but that hasn’t stopped us dreaming up our own wish lists of how we’d spend the £500 (Rosie’s already eyeing up the new Naked Smoky palette and Bare Minerals range).

The campaign is live now until October 18th, so get unwrapping your layer at http://www.feelunique.com/c/pass-the-parcel and share the love with your friends and family. You can also join the conversation on Twitter and check out all of @feelunique’s birthday offers by following #10yearsbeautiful!