He basically outlines how none of us really own any of the Social Media Marketing (SMM) platforms: Facebook, Twitter, LinkedIn, or any of the other ones.

Any of these platforms can decide to shut down our account, and we will have little recourse. If we take time to build lots of Friends, Followers, Connections, etc, we can lose them instantly when someone deletes our account.

They are not our "marketing assets," as he calls them. They are simply (really cool) distribution channels that we are using but do not own.

What "marketing assets" does he suggest in lieu of these social media distribution channels?

1. Website & Blog
2. E-Mail Newsletter/Contact List
3. Reputation

Check out his blog post for more information. He does a really good job.

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