Madison, WI—August 1, 2013— Seven weeks ago, PowerTap made a commitment to ramp up its efforts and dedicate additional resources to the brand, and today PowerTap is excited to announce that it is already seeing gains from these efforts, and is passing them along to the customer.

“More and more cyclists are in the market for a power meter, but all too frequently price is a barrier to purchase. We’re happy to say that with our new pricing structure – owing to our dedicated focus on PowerTap – we’re able to lower this barrier,’ says Jesse Bartholomew, PowerTap and CycleOps Category Manager. “Owning a power meter has never been easier or more affordable.”

PowerTap G3 hubs will now retail for $789 (from $1299), which will aggressively position PowerTap to continue its leadership position in the power meter category. PowerTap G3 alloy wheels will start at $899, with carbon wheelsets starting at just $2199 for a PowerTap G3 hub with 46mm deep Reynolds carbon rims. All PowerTap products are available through PowerTap.com, or can be found at the nation-wide network of PowerTap Preferred Dealers.

PowerTap’s Joule and Joule GPS computers will also see reductions in pricing, with the Joule lowered to $99 (from $169) and the Joule GPS seeing a new price point of $219 (from $269).

“Over the course of our 15 years working with power we’ve seen the benefits of training with power on countless occasions,” says Bartholomew. “Our goal is simple: we want everyone to be able to experience the benefits of cycling with a power meter.”

To find out more about PowerTap and PowerTap’s list of preferred dealers, please visit http://powertap.com.

About PowerTap
PowerTap is part of Saris Cycling Group, Inc., which develops and manufactures PowerTap, CycleOps and Saris products, and is located in Madison, WI. Since 1991, PowerTap and CycleOps have been developing a complete System of products designed to help cyclists reach new levels.