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So you’ve bought an anti-dandruff shampoo – that’s the first step to getting rid of dandruff. But how often should you use it to keep dandruff away?

Our clinical studies have shown that using Head & Shouldersexclusively 3 times a week is effective to combat moderate to severe dandruff.

But it does have to be exclusively … Most of the dandruff-fighting action actually happens after you step out of the shower.

While you’ll have washed away loose flakes from your hair in the shower, your scalp also needs attention to stay healthy.

That’s where the active ingredient comes in. The micro-actives are left behind after rinsing to protect your scalp from dandruff triggers and help keep dandruff from coming back.

Unfortunately, when you switch between an anti-dandruff shampoo and a cosmetic product, you can actually wash PO away, reducing the level of protection against dandruff.

Even using a normal conditioner after Head & Shoulders shampoo can wash away dandruff-fighting power. That’s why we developed our own anti-dandruff conditioners that work hand-in-hand with the shampoo to give you smoother hair while keeping you protected against dandruff.

Use it as often as you likeThere’s no limit to how often you can use Head & Shoulders – it’s pH balanced and gentle on hair, so you can use it every day.

Using Head & Shoulders every time you wash keeps your scalp healthy and makes your hair beautiful and 100% flake-free.1

You don’t have to stick to exactly the same Head & Shoulders shampoo, either – mix it up! For example, you can change up your scent regularly – why not try Apple Fresh Shampoo for an amazing scent, or Cool Menthol Shampoo, which invigorates your scalp with sea mineral essence and cooling mint.