Sony photo movie creator app for Smartphones : Sony Digital Network Applications announced that the Sony Photo movie creator is available in Europe now. The Smartphone photo & movie app from Sony called 'photo movie creator' is the new Smartphone photo & video application that enables you to easily create movies that combine digital photos with themes and music, and share them with friends and family over social networking services and e-mail. The Smartphone photos taken on a special occasion deserve to be treated special. Sony Smartphone photo movie creator turns your photos into a special, heart-touching movie and allows you to share that movie with your friends and family with a simple operation on your Smartphone.

Sony Alpha 77 camera : At the upcoming IFA Show in Berlin in September, two new Sony Alpha cameras are expected. According to the editorial staff of Sony Alpha Rumours the Sony A77 and Sony A65 were intended to be announced in July, however, due to the disaster in Japan this has to be postponed until late August. The Sony A77 will replace the four year old Sony A700. It is to be expected that the Sony A77 camera will be equipped with a double Bionz image processor and a 24 Megapixel sensor that can deliver huge ISO performance. In addition, the Sony Alpha 77 will be equipped with a 3 million dot OLED electronic view finder. To accurately and quickly focus, the Sony A77 will offer an auto focus system with 11 cross AF points.

Sony A35 system camera : Sony announces a new light, compact and easy to use interchangeable system camera. The new Sony SLT-A35 brings pro-style shooting speeds and diverse creative options to photographers of all abilities. Building on the acclaimed Sony A33 and A55 models, the new Sony A35 camera with Sony’s Translucent Mirror Technology allows responsive, accurate continuous autofocus, whether shooting high-speed still pictures or recording full HD videos. The new Sony A35 system camera will be available this August with an 18-55mm kit zoom lens (SEL1855) for about $700. The Sony A35 system camera will also be offered as a body-only (without kit lens) for about $600.

Sony Alpha NEX-C3 : Sony has announced the Sony NEX-C3 digital camera. The Sony NEX-C3 is the world’s smallest, lightest interchangeable lens camera with an APS-C sized sensor. The new Sony NEX-C3 camera is available in a range of stylish colors. The Sony NEX-C3 camera brings the promise of Digital SLR quality photography to consumers looking to take professional-looking pictures without the size and bulk of traditional Digital SLR cameras. The Sony NEX-C3 features an attractive new camera body design that combines a satisfyingly solid metal top casing with an easy-to-use grip shape.

Sony announced two Android Tablets : Sony Tablets with Android OS deliver the perfect combination of hardware, content and network with seamless usability for a quality, engaging entertainment experience. Based on decades of engineering heritage, Sony is developing two Android Tablets with unprecedented design, including the Sony S1 tablet which is optimized for rich media entertainment and the Sony S2 tablet (both codenames) which is ideal for mobile communication and entertainment. The new Sony Tablets will become available for retail starting in fall 2011.

Sony NEX-C3 digital camera : Sony introduced a new Apha camera ; Sony NEX-C3 digital camera. Everyone can enjoy DSLR photo quality and quick shooting responses with less to carry. With the new Sony NEX-C3 digital camera it's easy to capture beautiful pictures and HD video. Pick the Sony NEX-C3 digital camera kit that’s right for you with a choice of Sony E-mount interchangeable lenses to cover any shooting situation.Even lighter and more compact than the Sony NEX-5 and NEX-3 cameras, the Sony NEX-C3 digital camera is small enough to carry with you everywhere. The new Sony NEX-C3 digital camera is available in several different camera kits and colors.

New Sony HVL-F20S flash unit for Sony Alpha cameras : Sony has announced a new powerful flash unit, highly recommended for your Sony Alpha SLR camera. The new Sony HVL-F20S flash unit is a style-matching flash that clips onto the Smart Accessory Terminal of Sony NEX-C3 and other E-mount cameras. Powered directly by the Sony NEX-C3 camera, the flash requires no batteries, making it ultra-compact and light weight for travelling. With a generous GN20 (50mm, at ISO 100, m) flash power rating and adjustable head, it’s ideal for creating natural fill-in and bounce flash effects with portraits and everyday subjects.