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Mistakes that can kill your business and how to avoid them!

RUNNING OUT OF CASH
In the euphoria of starting a business, it's easy to overlook the gap between making the first sales and banking the money. Often the wait is too long and many new companies run out of cash. A cash-flow budget helps you predict highs and lows in time to take corrective action fast.

NOT KNOW YOUR CUSTOMERSChanges in your customers' preferences and your competitors' products can leave you in the dust-unless you get to know who your audience really is, what they want now, and will likely want next.

DOING IT ALL ON YOUR OWNYou might be the key to everything but you cannot DO everything and grow at the same time. Even modest initial success can overwhelm you unless you hire staff and delegate responsibility.

IGNORING EMPLOYEES
Motivating and managing your employees is one of your greatest challenges. More employees mean more "people problems". Left unresolved they can destroy morale, productivity and profits.

NO BUSINESS PLAN
If you rely purely on instinct to guide your business instead of a written plan, you're headed for trouble. A plan helps you focused on where your company is going and why... and how you're doing along the way.

IGNORING THE NUMBERS
As an owner/manager, your primary goal is to make a profit. You need to know where you stand on a regular basis, with a timely system of recording an analyzing key data.