Category Archives: How it’s done

Mother’s Day is this Sunday (May 12) in case you weren’t aware. So cancel your plans for Sunday Funday because you’ll need to cater to mom all day. Take her out for a nice brunch, buy her the classic gift of colorful flowers (that will die in about two weeks, just saying) or pick out something she will really appreciate. Since we know you might have some trouble picking out the perfect gift, here are some items that will surely make you the favorite child…for the day at least. (more…)

Above is proof as to why you need to own J Brand denim. Every celebrity above is gawked at by women and why? Because, well, besides their looks, they happen to dress well. Here are some easy steps to keeping up with male celebrities that keep taking all the attention off you:

Consider your denim collection. How many pairs do you own?

Are they worn out? I’m sure they’ve seen their days of pizza stains and beer smells.

When did you buy them…and how old are you now? Stop wearing your jeans from high school and/or college!

Everyone has their favorite watering hole and three of ours are in NYC. Actually had my first “legal” beer at McSorley’s. Tailgate has a collection of great graphic t’s that feature the great drinking establishments’ logos from around the country; in the old days one would refer to their favorite bar as a Speakeasy. If you’re not so lucky to be able to visit in person, you can look like you did.

We’ve endorsed Sundek before as a wardrobe essential, but these camo boardshorts kick ass. Just landed at S22MAN and get ‘em while we have your size. Memorial Day and the beach are just round the corner. Oh and if camo’s not your bag we’ve got ombre faded too…

With Spring Break upon us and Memorial Day and summer round the corner we were stoked to see some of our favorite gear amongst Selectism’s “10 Wet Short”. Onia‘s Calder Short and Lightning Bolt‘s boardshort were mentioned. If those don’t suffice we also have Sundek and Olasul as well. Pair any of these trunks with a great graphic t, tank, your favorite shades and Havaianas and you’re ready to jet to the beach or poolside.

With a strong graphic design influence, Highraff blends graffiti, illustration, cartoon language and psychedelic art, which results in organic forms with striking color combinations. His inspirations mainly come from natural forms such as the sun, moon, stars and plants.

Born in São Paulo, Speto is one of the artists responsible for the originality of Brazilian graffiti. He developed a unique style that carries hip hop elements and a strong influence of woodcut.

Zezão became famous for expressing his art in the sewer galleries in the city of São Paulo. It was a way of bringing color and life to forgotten places. During his career, he developed two types of art: the first remits to abstract calligraphy; the second employs abstract and colorful drawings.

There are some staples every guy’s wardrobe should not be without. One is the iconic polo shirt. Launched at Wimbledon in 1952, the Fred Perry polo shirt was an immediate success, known for its laurel logo and adopted as part of the uniform of the punks and mods and today’s hipsters worldwide. We like to stick to our laurels and note that some celebs like and Stephen Moyer and Zac Efron are fans too. Offered in solid or the timeless twin tipped polo in a never ending combination of colors, pair them with jeans, khakis or your favorite boardshort, havaianas and shades for afternoon cocktails by the pool.

Persol comes from “per il sole” meaning “for the sun”, highlighting these iconic shades’ function of protection against the sun’s rays. For nearly 100 years Persol has been providing great style and function in eyewear. One of the brand’s early fans was Steve McQueen, known as an everlasting men’s style icon. We love the retro styling of the PO0649 and the collapsible quality of the PO0714 favored by McQueen. If that’s not enough check out many of Hollywood’s stars sporting them too; or you may say modern day icons wearing icons.