Logo Design

The following is a guest blog post contributed by Preston Lee from Millo. — Being a logo designer is incredibly fulfilling. But it’s also intensely demanding. Every month, you’ve got to secure new projects, work on those projects, deliver final work to the client, maybe even deal with revisions or criticism. And almost nothing feels […]

If you want to learn logo design there are heaps of premium books and training resources out there that you can invest in, but if you want to learn on a budget thankfully there’s plenty of free resources out there too, but it can be quite overwhelming to know where to start and what to […]

Are you a talented logo designer who’s confident about what you create, but you’re failing to attract new clients? Do you ever start to doubt your skills and wonder “maybe I’m just not good enough”?… Chances are, you don’t lack the talent or skills, but that your work is simply not being found by your […]

This is a guest blog from Del Mauricio, a multi-media designer and founder of Aesthetic Philosophies – a graphic design consultancy and blog. For decades, logo designers have relied on a set of design principles and intuition to create successful logos. Most designers through years of experience and practice know what works. Yet, they may […]

The following is a guest blog post by Alice Jackson from Designhill. The importance of a logo cannot be understated. It is the graphical representation of a company’s identity and this small symbol is so powerful that it can make or mar your company’s reputation. No matter how amazing your services are, how unique your […]

Logo designs are everywhere. I look around me now, and I can easily count up at least 10 different logos without much effort… they are scattered around us everywhere we go, are embedded in our culture and way of life. They influence our decisions, communicate and represent a company’s values, and are often full of […]

As part of my plan for 2017 to roll out more frequent content, I’m also pulling in guest posts from the Logo Geek community to share graphic design insights and wisdom that I can learn from too. This is a superb guest blog post from Evan Brown, who is a Marketing Manager and Blogger over […]

Want to design logos? If so, there’s are a number of tools you’ll need before you can get started. Thankfully, almost every home has the tools already available, meaning you’ll be able to start designing logos right away without needing to spend a penny. Here’s a run down of the tools I use as a logo designer: Pencils […]

I started my design career working in print design (brochures, leaflets etc), where I applied grid systems to my designs, and it made the work look super professional. When I started designing logos I applied similar rules to my work and found it brought the same level of uniformity I had hoped. But there was [...] Continue Reading

Everywhere you look these days, there’s some kind of competition being run that’s geared towards creatives. If it’s not a contest to score the music for a short film, then it’s a company looking for the perfect illustration for their new product. More often than not, the businesses putting on these contests and competitions are […]

A few months back I got chatting to Andy Lawrence, a graphic designer based in London who specialises in branding (including branding with motion) and broadcast design. His motion skills together with his branding skills help to bring visual identities alive. He’s now taken the leap to full-time freelance, so able to offer his skills to companies and designers […]

Almost everyone has a smartphone, and almost all of us use Social Media. It’s transformed how we communicate and consume content on a daily basis. This change is having a direct impact on how designers are approaching logo design, and in this blog, I want to talk through a few of the developments I’ve noticed. [...] Continue Reading

I was recently contacted by Miho Aishima, a very talented graphic designer who specialises in brand identity design, to join her to celebrate the work of women graphic designers to help promote the launch of the exhibition; A+: 100 years of graphic communication by women' at Central Saint Martins in London. In the UK women outnumber [...] Continue Reading

If you’re a designer, you probably want to win awards for your efforts. Earlier this year I won gold in the International Visual Identity awards for my logo design work for Bathily. This is something I’m proud of, yet it has added benefits; it allows my logo design service to look much more credible and […]

So you’ve designed a logo and your clients agreed to the design too. Excellent! Now we save and send the file and we’re done? Not quite… If you want to do a professional job, there’s a little more work you need to do. The logo design will be used in different situations. Be it large or [...] Continue Reading

Graphic design is a real passion for me, so every time I see some unique packaging or a well-designed logo I’m in awe. This is, even more, the case when it comes to vintage designs which have a sense of quality to them that modern day designs lack, which I personally find very inspiring. After […]

I want to invite all my designer friends to join me on a treasure hunt to find vintage logo designs that have been long forgotten… A love of vintage identity design I’ve been a fan of work from graphic design greats such as Paul Rand and Saul Bass for quite some time. Their work […]

Unless you plan to create your own projects and work for yourself, in almost all cases when designing a logo you will need to work with other people. This includes people who are just starting a business, to those who have run businesses for years. Some of these people may have worked with designers before [...] Continue Reading

I have recently completed a new logo design for German recruitment agency, People Code, who target technology professionals seeking careers at the hottest international tech firms. You can read more about the logo design for People Code by clicking here, but in this blog I want to show off some of the behind the scenes […]

When it comes to logo design, personally I don’t believe there are any rules. In the words of Paul Rand: A logos primary goal is to identify… to say who the company is, and that’s its only function. Although rules don’t exist as such, there are proven guidelines that can be learned from the great […]