FRONT IS LOOKING FOR A DIGITAL ADS MANAGER

Think you’ve got what it takes to work on FRONT’s ads team? Then read on…

Aim
To sell online digital advertising and creative solutions to clients across the current Kane Corporation digital platforms and potential future ventures.
Must have a passion for digital advertising, new techniques and the ability to keep up with these as the digital landscape changes. Must be able to work as part of and within the Kane Corporation sales team and liaise with the print sales representatives on a regular basis.

Objectives
To proactively source and acquire new business accounts for the groups digital portfolio.
To maintain and manage established accounts and formulate plans to extend business.
Rep all digital specific agencies and support the Ad Sales team with online pitches to ad agencies and client direct.

Responsibilities
To liaise with clients and their advertising agencies regarding campaigns/ad spend activity and to develop this relationship over time, regularly updating them on developments with our titles.
To attend special project meetings and briefings with Group Advertising Manager and the Special Project Manager.
Regularly pitch digital proposals to clients/potential clients by phone, meetings, or written proposal.
Identify and develop creative contacts for digital promotional campaigns and advertorials.
Manage and update Google Ad Manager.
Confer with clients to provide marketing, technical or creative advice when required.
To represent the company at trade association fairs to promote the digital portfolio and generate online sales.
To attend client press days.
Prepare budgets and submit estimates for online promotional brand collaborations, advertorials and partnerships in conjunction with the fashion and editorial departments.
To liaise regularly with representatives of the editorial departments to build productive relationships over time.
To ensure that all meetings outside of the office are attended on time, and prepared in advance to the best of your ability.

Technical Requirements
Manage digital advertising campaigns (both regular creatives, rich media and video) through their full lifecycle including delivery, optimisation, troubleshooting.
Excellent understanding of ad formats, digital advertising methodologies and industry standards.
The ability to test all ad creative for compliance (file size, dimension, clickTAG) to site specifications as well as functionality.
An excellent understanding of email advertising limitations and performance.
Trafficking and implementation of targeting and third party tracking to support specific requirements of a sale.

Experience in one of these is essential:
Google Ad Manager, DART for Publishers, OAS or another large ad management solution,

Reporting
On a day-to-day basis directly to Michael Clays, Group Advertising Manger and ultimately to Steve Beech, Editor-in-Chief Publisher.

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