Big storm coming? Download SnowCast for snowfall totals in your area

The E.W. Scripps Company

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Copyright 2015 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

A man shovels snow on Lighthouse Rd. during winter storm Neptune which dropped over a foot of snow February 15, 2015 in Scituate, Massachusetts.This is the fourth major storm to hit the New England region that has already seen more than 6 feet of snow in some areas. (Photo by Scott Eisen/Getty Images)

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The new SnowCast app for iOS is the season’s must-have winter weather forecasting and alerting tool. SnowCast takes the guesswork out of knowing when, where and how much, so users know if the coming snow will be a nuisance, a play day or a complete disaster.

SnowCast is the essential winter app for families, runners, skiers, snowboarders, snowplow operators and others who work, play or commute in areas where winter weather makes a difference. The new app has been developed by top weather app developer WeatherSphere and its parent company The E.W. Scripps Company (NYSE: SSP).

SnowCast’s best-in-class sophisticated algorithms process snow forecast data and boil it down to a single screen, so users can quickly see if a location will get a snowstorm or just a dusting.

“SnowCast provides the earliest snowfall alerts for users’ exact locations,” said J.B. Kropp, vice president of digital strategy and business development for Scripps. “That level of detail — combined with SnowCast’s best-in-class weather data and simple user interface — makes the app a must-have for anyone who lives, works or travels in areas that expect snow this winter."

With SnowCast, planning the day around snowy conditions is easier than ever. Users can:
• See the total snowfall expected over the next 48 hours for an exact location
• At a glance, see totals for each six-hour window to better plan activities down to the minute
• Receive push notifications of expected accumulation for a chosen location
• Stay up to date on winter storm advisories, watches and warnings

The app’s simple design means SnowCast is ready to go upon installation. No complex setup is required to start tracking weather data, and the clean interface loads the app quickly, so checking projected accumulation can be as simple as checking the phone’s clock.

The SnowCast app for iOS is available to download now for $2.99 in the App Store.

Copyright 2015 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.