DHL Uses RFID to Track Temperature of Pharmaceuticals

Descripton:
Deutsche Post's Technology and Innovation Management Group, has developed an RFID temperature-tracking application for DHL, a subsidiary of Deutsche Post, so DHL could monitor the condition of drugs and other products being shipped. Using RFID temperature tags, DHL now gives its pharmaceutical customers the ability to proactively respond to shipment problems in transit, which has improved customer satisfaction and loyalty. It's also given DHL a competitive edge and a significant new source of revenue growth.
Speaker: Keith Ulrich, Head, World Net's Technology & Innovation Management, Deutsche Post