Double thumps up buddy!! I have just created my Marketing Funnel Now. It takes long 5 hours :), very thanks to share all screenshots and excel that you have used, it makes creation of Marketing funnel easy for us.

Also can you please share which formula you have used for labeling "type of LP" in Top funnel ?

Actually http://getlisted.org/, is
giving only US based citation list. If you are trying to find the Citation
listing status of your domain or your competitor’s domain which is located in
Canada region, you will be unhappy. Because getlisted.org is only giving the
US website's Citation status.

'structured and unstructured citations'- Ran told there is an importance for
'unstructured citations' too. I didn't get what is the need
of unstructured citations'

If you are using ahrefs or Opensiteexplorer for finding the
Citation sites, you will disappoint, because most of the Citation sites are
giving No-Follow backlinks, so probably you can't able to find these citation
sites by using backlink checker tool.

yeah, there is an another option to find the
citation sites,

1. domain.com (Just search in Google with
your domain name without http:www. then the result will show all the sites
which is your domain listed . It will show both Follow and No- Follow domains)

2.Business Name + Address (Search you Business name with address, then you will be get the actual list of all Citation sites where your business is listed. Do the same with your competitor , then you will get the complete list of Citations, where all sites the competitor has been listed)

In my suggestion use the second method, then only you will get the real list of Citation Sites.

It' clear , that Google is looking these kind of link building strategy now by its latest algorithm updates.But Ran, you mentioned here link building through communities and real membership will possible to get valuable backlinks, but,most of the communities are not provide 'do follow ' links then how we will get backlinks from this ?

Am a SEO trainee.This post is very helpfull for knowing more about Internet Marketing strategies.I think now a days more important for link building is based up on Social media sites.These sites are showing very fast and accuracy result in popularity and visits.