The way to solve Formula 1's livery tedium

Too many 'just like last season' liveries mean Formula 1 car launches disappoint fans year after year. There's a way to improve this situation without betraying F1 values

Great expectations can breed great disappointments and Formula 1's launch season tends to lure fans into that very trap each year. The excitement of new cars and new designs remains undimmed as the insanity of expecting something shocking when teams are universally conservative takes hold.

Seeing the new challengers get unveiled is such an intriguing part of the season, even for years like this when a stable ruleset means the fundamental look of the cars stays the same. Yet F1 teams fail to deliver time and time again.