The Creativity Awards

Published on May 14, 2008.

Last year, we introduced our first annual Creativity Awards. We did so not to add to the clutter. Rather, we hoped to rise above it.

The Creativity Awards are different. There are no categories and no entry fees. The only thing we solicited was your opinion. We asked all of you, our creative audience, to select the most inspiring, innovative and eye-opening brand-driven moments of the last year, whether they were manifest in a product, on a billboard, a building or a video screen.

We then put your nominations before our esteemed jury of top creative leaders, who ranked your top picks to sift out the best of the best. We've named one Grand Prize honoree, which earned the highest score, along with 13 others whose ratings placed them in the top tier. We also recognize a handful of merit winners that were deemed noteworthy by our judges.

Keep reading for stories of the brightest brand-related ideas of the last year, from the P.O.V. of the people who conceived them and the judges who ranked them.