Our 10 Most Popular Blog Posts of 2015 (Chosen By You)

These ten posts absolutely crushed it in providing the most valuable advice on the most critical topics media and eCommerce marketers faced this year. From analytics to personalization and A/B testing, recommendation strategies to weather targeting, here are the resources you need to get ahead of the game in 2016.

Top 10 Blog Posts of 2015

February 2, 2015, posted by Yaniv Navot Many people feel lost when it comes to knowing what to do with their web analytics— but we’ve got you covered. In our most popular post, Dynamic Yield’s Director of Marketing/Analytics Wizard Yaniv Navot teaches you how to distill your data into actionable insights and finally get your analytics right.

January 26, 2015, posted by Yaniv Navot Our team is always on the lookout for helpful and innovative marketing materials and we set out to narrow down the best of the best. The result is this ultimate list of free and useful resources for optimization, growth, analytics, retention, SEO and online advertising.

January 22, 2015, posted by Idan Michaeli Running an A/B test with a revenue-based goal is a tricky business (we would know, we do it every day!). In this popular post, Dynamic Yield’s Head Data Scientist Idan Michaeli reviews the challenges you’re bound to face and outlines powerful solutions you can start implementing today.

February 12, 2015, posted by Yaniv Navot 67 percent of companies are currently performing A/B testing, but many aren’t satisfied with results. In this post we show you how to go beyond standard A/B/n testing to achieve stellar results and optimize for maximum revenue.

Jun 15, 2015, posted by Jacob Silber You know about personalization but how much do you really understand it? Here we dismiss 4 common misconceptions that are holding you back from offering highly engaging user experiences.

February 19, 2015, posted by Yaniv Navot Decisions, decisions. How do I define which experiment will be most valuable for my business? How do I make sense of all the variables involved? In this insightful post, we cut out the guesswork and show you how to find the right CRO objective every time.

September 22, 2015, posted by Jacob Silber With lots of recommendation strategies out there, identifying the correct one is easier said than done. In this post, optimization guru Jacob Silber teaches you everything you need to know about recommendations and exactly when to apply them.

July 22, 2015, posted by Jacob Silber Shopping cart abandonment currently causes eCommerce brands to lose $18 Billion in yearly sales revenue. If you’re wondering what you can do to dramatically reduce abandonments, maximize conversions and increase profits, we’re here to show you how you can accomplish exactly that.

October 28, 2015, posted by Meir Fox Are you targeting users based on the weather? If you’re not, you should start, becasuse it’s quickly becoming a mainstay of many successful marketing strategies. (You should also read this one because I may or may not have written it).