How to comment when you have nothing to comment?

We have always created a reality over perception on others. What we think of another person is what we believe the person is. This is not uncommon and in fact, we can change this whenever you are confronted by media entourage. There is nothing personal if pressmen asking you question but how to answer question really matter. What they want is just an answer and remember that, they got employed not just to pestering on you. Obviously no comment is not the answer simply because of perception of others. Now, how to deal with this?

Always remember that you have to tell a reporter everything you know but it has to be within your capacity’s limit. There are often legitimate reasons for withholding information. Hence, if you are a PR of a public listed company, you can always say this:

“We are sorry for not be able to confirm or deny that news until regulators (Bursa Malaysia) is properly notified. “

If you are not sure what to do in pressing time, Biggerplan has more to offer you!