Author: Erin

It’s easy to get caught up in the day-to-day management of marketing efforts without stepping back to see how far digital storytelling has come in the past 10 years. I recently marked my 10 year anniversary at The University of Oklahoma and it brought a bit of well-needed perspective about where we started with social […]

After giving up my Diet Coke addiction a few years ago I’ve noticed three things: My migraines magically went away (mostly). The guy at Campus Corner Market no longer recognizes me as a regular. I had to find a substitute in sparkling water to curb my carbonated cravings. I’ve found solace in all varieties of […]

Back in 2013 I decided that to win the favorite aunt award I was going to write a children’s book for my niece and nephew. I’m not a writer. Nor am I an artist. However, I really wanted to do it all myself (read: I was too cheap to pay for an actual illustrator). In […]

I look forward to Mondays every week. Yes, I love my team and the work we do, but let’s be honest; I love Mondays for a completely different reason. I have a group of girlfriends that get together every Monday night for girls’ night. EVERY. MONDAY. NIGHT. I’m not exaggerating. It started over 6 years […]

We have at any given time approximately 100 events, marketing projects, incoming content, created content, etc. that we need to promote and keep up with. This is across two teams, nine people, and two interns. But, I have a vision – a goal – that one day we will be able to implement a system for […]

There have been many forms of marketing and communications collaboration groups over the past 15 years at the University of Oklahoma, but this time we’re going to be focusing on things a bit differently. Let’s face it – there are a LOT of things happening on our campus in any given month and it’s very […]

2015 is wrapping up and what a year it’s been! With over 20 awards won this year and some really incredible projects, we wanted to highlight some of our accomplishments in our first-ever annual report/year in review. So, how do we do that in a unique and fun way? We are a creative group, so […]

We’re very serious about what we do here at Web Communications, Marketing & New Media – including holiday pictures and wishing you a wonderful holiday season! Thank you for everything you do every single day. Without you we wouldn’t have amazing content to share, subjects to photograph, marketing video inspiration, topics for websites, awesome innovation […]

I’m going to start this off by saying I have absolutely no qualification to tell you if you’re in the right major or not beyond experience as a long-time manager of young professionals and someone who has hired a lot of recent graduates. We have a wonderful Major Exploration department at OU that has real […]

You can be a professional without being professional. Chew on that one a minute. Professionalism isn’t something that’s taught. Why is that? We teach students how to think critically and how to be good citizens, but it’s up to our students to learn how to be professionals on their own. Many times we learn professionalism […]