25 Ways To Increase Sales By Building Trust With Testimonials

February 9th, 2014

Recent developments in the commercial world have shown that corporate trust is fast dwindling. When it comes to selecting a provider, buyers of products and services are increasingly resorting to real experiences of successful customers. As a marketer, you are therefore required to capture and record success stories of your satisfied customers. It can be then used to build your credibility to a potential buyer through any or all of the following:

1. A potential buyer gets the first impression from your Website. Make maximum use of the available space on your site, to fully build up your credibility, by posting success stories of your customers.

2. Targeting prospective buyers, partners, customers and employees; you can use Newsletters that include customer success stories.

3. Use an impressive customer success story when making a point on your Blog.

4. When using Direct response marketing, include an overview or a full success story in the mailing piece.

5. An email campaign to attract the attention of prospective leads can include real life experiences of your satisfied customers.

6. Publish an Advertisement of your customer’s success story on the Internet, or in a major industry publication.

25. Setup an impressive customer story as the On-hold Message on your phone so that potential buyers get a positive opinion of your products or services.

When in comes to internal and external audiences, you thus have lots of options to choose from. Make customer success stories contextual – present the right story at the right place. Buyers and employees will trust you more and increased sales, orders and revenues will follow.