How Important Are Ethics in Personal Selling?

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Ethics are the backbone of personal selling. It is important to note that principles of personal ethics are the first checkpoint in any situation, often overriding those at the professional and global levels. For example, when judging if a corporation has been socially responsible, we still need to consider principles of personal ethics as prerequisites. Personal ethics are the concern for the well-being of others, trustworthiness, refusing to take unfair advantage of your customer and honesty.
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