Have you noticed the changing of the guard in the land of search engine marketing? The new buzz is over “user intent” and the folks you once followed every day are now buying motor homes, picking up yoga and going off the Web Grid. Some of the pioneers in search engine marketing returned after their hiatus, a bit older and now a dim voice in an industry teaming with hopefuls who grew up using web stuff many of you invented, tested, and sold off. I lost track of the relationships, partnerships, friendships and company-ships. It all feels like we’re swimming in jello. The phone call came in from a friend. “I need the horses today. Will you be at the…