Events

November 2018

IAB France and IAB Tech Lab have joined forces to organize The Ad Tech Summit, an international event in Paris on November 30, 2018, bringing together an unprecedented panel of the best digital experts. With the theme of “Digital Standards for Trust and Growth”, the event will gather the most advanced international technological expertise to discuss the key issues of the moment: trust, transparency, privacy, innovation.

In parallel with the plenary session, workshops dedicated to the exchange between professionals will be led by the IAB Tech Lab on topics such as the future of the supply chain, ads.txt, the technical evolution of the Transparency & Consent Framework, and VAST 4.1 and beyond.

December 2018

Explore the next generation of video advertising standards and cross-platform ad delivery at “IAB Tech Lab Video Summit – Scale and Innovation through Standards” event on December 12th in NYC. Leaders from across the digital video industry will share the latest releases and their visions for future development to bring you up to speed with the global technical standards, opportunities in TV convergence, and how to reach your target audience with over-the-top (OTT) advertising at scale.

Past Event Recordings

Join IAB Tech Lab and IAB UK for a webinar to walk you through how to approach OpenRTB 3.0 and learn what to look forward to. Guest speaker Allen Dove, CTO at SpotX will speak to use cases and major features in OpenRTB. OpenRTB 3.0 is in public comment until September 24th. With major technical updates to provide transparency and improve trust in the programmatic supply chain, upcoming adoption of OpenRTB 3.0 will address pressing industry needs.

Tentative agenda:

Context and history of OpenRTB: Why do we need major updates to OpenRTB? How does a spec rebuild help us achieve better transparency?

Understanding current problems: Problem statements: Marketers/Buyers want real transparency and trust in the supply chain. Publishers want more control over user experience. Programmatic players want confidence that ad spend is not being wasted on ad fraud.

How to approach the docs: OpenRTB 3.0 and AdCOM 1.0 are written as complementary documents, providing transactional layer and business object layer specifications. How does this system provide a pathway towards better dynamic spec upgrades?

Summer 2018 Beta Specs: What will industry adoption look like? Are there any early implementers? What is the expected adoption timeline for OpenRTB 3.0?

How & What: Use cases and examples of major benefits

We will highlight some FAQ, and leave time to answer your questions about OpenRTB 3.0! Join us for this webinar, comment on the specifications, and learn more at iabtechlab.com/openrtb

Please join IAB Tech Lab as we address this question and discover the state of blockchain in digital advertising. This full day event will address the most asked questions about the application of blockchain technology in advertising for programmatic buying, identity management, transparency and fraud prevention and campaign management. We will also cover smart contracts and working with crypto currencies.

IAB Tech Lab recently released the Open Measurement (OM) Software Development Kit (SDK) for general availability. In these webinars, we will provide in depth information about the Open Measurement SDK- how it works, how to integrate in your app or Ad SDK and how to enable different types of ads.

Ads.txt (Authorized Digital Sellers) is the first of its kind industry-wide initiative designed to combat fraud, that is a neutral, free-to-everyone, solve for transparency and inventory assurance. Thanks to ads.txt, every step of the supply chain is increasingly gaining common insight and understanding into legitimate (or otherwise, illegitimate) inventory. Hear from industry leaders like Centro, DataXu, Microsoft Casual Games, and Omnicom Media Group on how they have adopted and integrated ads.txt into their business models and workflows and the early impact ads.txt has had.

If you have been involved with Video Advertising, you already know that there are a number of challenges in delivering video ads successfully. In this webinar, our speakers will go over a number of issues they have faced in the past, and will provide a deeper understanding of the VAST error codes as well as other video creative issues. We will also release a useful resource detailing common root causes for various VAST error codes that should help you debug video ad delivery issues.

View the IAB Webinar: Rendez-Vous with the IAB New Ad Portfolio from October 2017 to help you transition to the flexible ad sizes and to LEAN ads. Presenters included Sam Lo from Flashtalking, Paul Vincent from Flexitive, Aaron Karp from Google, Matthew Snyder from Responsive Ads, and Anthony Yam from Spongecell.

Blockchain in Advertising: Introduction & Use Cases and Panel Discussion

The IAB Tech Lab provides an introduction to blockchain and its application to digital advertising. These recordings are from an event in Santa Monica, CA in October 2017, which started with Blockchain 101 and discussed use cases applicable to advertising business and supply chain followed by an expert discussion on challenges, opportunities and experience of applying blockchain technology to digital advertising.

Server Side Ad Insertion (SSAI) – also called Dynamic Ad Insertion (DAI) – is starting to become prevalent in video advertising. SSAI allows publishers to improve user experience, support more device types and is also considered as one of the answers to ad blocking. A number of features were included in VAST4 to better support SSAI. On this Webinar hosted by the IAB Tech Lab, domain experts from Google/DoubleClick and Ad-ID will discuss the standards, technology and best practices around using SSAI and VAST4. Speakers include: Sunil Gupta, Product manager, Google/DoubleClick, Harold Geller, Executive Director, Ad-ID, Abid Dar, Google and Amit Shetty, Sr. Director Product, IAB Tech Lab

In this Webinar, you will learn more about the IAB New Standard Ad Unit Portfolio that will be released in 2017. Visit www.iab.com/newadportfolio for further information and to view examples. The Interactive Advertising Bureau released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of Lightweight, Encrypted, AdChoice supported and Non-invasive advertising. Developed by the IAB Tech Lab, the revised portfolio is based on HTML5 technology and comprised of flexible display ads, mobile ads, video ads, native ads, also introducing guidelines for new content experiences such as virtual reality and social messaging ads.

As more and more networks and platforms transition to HTML5, operational efficiency for building and delivering ads is a priority for the industry. At the same time HTML5 poses challenges and opportunities for building better ads. HTML5 creative platforms can help advertisers build, optimize, and package the ads quickly and efficiently.

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