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BlogThu, 23 Jul 2015 04:34:15 +0000en-UShourly1http://wordpress.org/?v=3.9.7Can Just a Logo Design Describe the Entire Brand?http://blog.biztechconsultancy.com/can-logo-design-describe-entire-brand/
http://blog.biztechconsultancy.com/can-logo-design-describe-entire-brand/#commentsThu, 23 Jul 2015 04:17:54 +0000http://blog.biztechconsultancy.com/?p=7793Top marketers claim that a logo of a company speaks volumes about its brand story. Of course logo is the identity of your business in the market. It is important to focus on the logo design type before finalizing any design, as it will represent your brand or company worldwide. An uninspired and inappropriate logo cannot interact with and find place in the lives your customers. The same way, eye-catchy logo design will build the brand identity of your business and attract customers easily.

Logo of a brand has the power to offer a business a professional look. A good logo is the one that tells the whole story of a business through just a graphical icon and builds an emotional bonding with the customers. The logo is the symbol of cause, strength and passion of a business.

Top Factors to be Considered for Logo Design

Message

Is your brand logo conveying the exact message you wish to deliver your customers? Does your logo explain about business brand? Does it describe the products and services you retail? The logo of any business should answer every question of the customers. Make them feel they are at the right place by offering an appropriate and suitable logo design. The logo design you incorporate should be packed with curiosity that tempts customer to know more about your brand.

Audience

Are customers considered an important factor for logo designing process? Of course yes! The brand popularity can be predicted by considering the mindset of the target audience. If you own a business that needs to approach females, the logo should be quite attractive with fresh and lively colors, whereas if you own a business and males are your target audience then choose the font style and color combination that would attract them. Thus, a strong and powerful logo design directly approaches the target audience. The same way, for kids’ brand, companies should impart attractive logo designs that are full of colors.

Colors

Choosing colors for logo is a tough decision. Human psychology is attached to every color chosen for the logo creation. Bright colors may attract the customers, but it does not seem to be sophisticated. Every color has different implications that can explain a brand thoroughly. A wrong color can convey a wrong message. We have listed 10 colors that are often used and their qualities will help you choose the appropriate color for logo creation.

Orange: creative, friendly, youthful, dynamic

Red: energetic, bold, exciting, warm

Blue: tranquil, professional, trustworthy, credibility

Green: organic, instructional, growth, adventurous

Brown: rural, historical, steady, safe

Black: credible, powerful, luxury, strength

Purple: spiritual, wise, evocative, mysterious

White: simple, clean, pure, elegance

Yellow: bright, inventive, optimism, encouraging

Pink: fun, nice, playful, tender

Know your brand intensely, choose the logo color smartly.

Typography

Like colors, fonts also convey various emotions. Few reasons why typography is crucial for logo designing is, it affects brand marketing, it conveys the exact message about your business, logos with typography along with the graphical icons are more impactful. There are other benefits too, but we have mentioned only few of them here.

Market research is important to make sure your logo is unique and distinct from any other brand’s logo, already present in the market. They are the mirrors of any brand. Just a graphical icon can leave great impacts on the customers. Its sizes, shapes and colors describe everything about the brand. Create a logo that suits your business as this icon represents the entire business.

Modern businesses can leverage the advantages offered by advanced technology. Businesses can sustain in the tough competition by streamlining challenging processes with real time data. Data analysis techniques present, allows companies to forecast their future plans and strategies. Helpful tools like Customer Resource Management (CRM) and Enterprise Resource Planning (ERP) offers businesses the power to control the market.

Quick Insights

Though similar at a glance, ERP and CRM are distinctively different. To accomplish business goals and success, businesses need to rely on both the platforms (explained below).

CRM

Customer Resource Management (CRM) is a crucial tool, which allows companies to interact with their customers about either sales or services. Companies can improve its ROI by enhancing their products quality and customer services. Even customer acquisition is possible by deploying impactful CRM solution.

It offers myriads of features, which allow businesses to collect customer data, manage and use it to build unbeatable marketing strategies. Big data study trend, helps companies to streamline and simplify major business processes.

It is designed to make business activities highly efficient. Allowing companies to focus on the crucial factor i.e. business data, it helps them managing real time data. It can be upgraded easily whenever updates are available.

Attractive Gains

Both ERP and CRM are feature packed business solutions. But, the features and functionality list varies from version to vendors. Let us have a look how it benefits businesses.

Benefits Offered by CRM

Desired Sales

Convenient Use

Save Time and Money

Simplified Goal-Setting

Better Platform Support

Secured Software Solution

Satisfactory Customer Service

Benefits Offered by ERP

Scalability

Business Analytics

Better Supply Chain

Reduced Complexity

Affordable Operations

Improved Data Access

Regulatory Compliance

Final Words

CRM and ERP both are the solutions that are significant for flawless business performance. Let us check which software should your enterprise use?

CRM

CRM solution is used by enterprises seeking effective marketing strategies. They use and manage the customer data collected. Thus, companies that identify business opportunity in retaining their existing customers can avail its benefits and can also acquire new customers.

If you need cost effective software that integrates customer data with other system for profitable outcome, CRM is the solution all sized businesses should implement.

ERP

ERP solution is for the organizations, having coherent workflow that involves each and every department for seamless business functioning and quick completion of processes. They even track inter-departmental activities to ensure its effective completion.

If you are in search of a business solution offering operational efficiency with improved consistency and accuracy, ERP is the perfect software fulfilling your challenging requirements.

Be it CRM or ERP, every business needs additional software solution other than manual activities to perform business processes effectively. Consult us today for best-in-class software –as-a-service (SaaS) with flexible packages with an aim to make your business performance better.

]]>http://blog.biztechconsultancy.com/erp-vs-crm/feed/0It’s Time to Give Your Business Online Exposure!http://blog.biztechconsultancy.com/time-give-business-online-exposure/
http://blog.biztechconsultancy.com/time-give-business-online-exposure/#commentsFri, 17 Jul 2015 03:56:02 +0000http://blog.biztechconsultancy.com/?p=7782“Building an official business website costs too much”, this misconception is quite popular among small business vendors. They may even believe that an online business identity cannot affect much on their sales and revenue generation. Actually, digitization has affected every segment, including business without any online identity. Businesses getting digital exposure are benefiting while businesses not getting digital may lag behind.

Internet is flooded with the online stores, along with the decision of making a business website, selecting a development platform is also a crucial decision. Magento, with the huge range of features and benefits, is the first choice of professional web developers. Magento eCommerce website solution being SEO friendly helps your business to gain visibility among popular search engines.

It can be said that building and running online store helps your business to make a footprint in the global eCommerce ecosystem. This article will make you understand the needs and benefits of a Magento store.

Credibility

Online shopping is the new trend followed by all the shopaholics. It is true that prior to checking the products at the brick and mortar stores, they opt in for the most attractive eCommerce websites for comparison. They can find great deals and discounts on the desired products that might not be offered by the local vendors. Thus, having a website of your business will enhance its credibility. Else, your potential customers will surely visit other Magento websites to fulfill their requirements. Give your business online identity through official business website.

Cost-effectiveness

As explained earlier, website making is expensive is just a myth. Well, budget is the biggest concern for small scale business owners. They would obviously think about the cost affordability. You would be amazed that making a business website will not cost you a fortune. But not having a website will cost you more as your business cannot afford losing customers. Your business website needs attractive design, quality content and flawless functionality, which will not affect the business budget. The money you invest for offline advertising like newspaper ads, brochure, flyers etc. can be invested on building a global business identity.

Business Updates

If you want to keep your customers updated with the latest happening in the business, website is the simplest and easiest way to give the updates to your customers. New arrivals, discounts, sale or product launches, your customers can be updated quickly. Whereas print media is now rather outdated in the era of digitization. Print ads are costly and time consuming. Websites can be given new looks whenever you want, which would add a fervor to your online identity.

24X7 Online Store Access

Isn’t it exciting? No physical store can be accessed 24X7. As internet can be accessed round the clock, your customers can check the products in your online eCommerce store, irrespective of the time. In today’s busy lifestyle, customers like the flexibility to shop anytime and anywhere, offered by the online stores.

Build an official website and boost your business and generate high profits!

]]>http://blog.biztechconsultancy.com/time-give-business-online-exposure/feed/0Small Business Development – Secrets Revealedhttp://blog.biztechconsultancy.com/small-business-development-secrets-revealed/
http://blog.biztechconsultancy.com/small-business-development-secrets-revealed/#commentsWed, 15 Jul 2015 03:56:13 +0000http://blog.biztechconsultancy.com/?p=7777Survival of any small business among giant businesses is no more a myth. Although , it was the case earlier, but today there are several tactics through which even small enterprises can make room in the global market dominated by big players. Sustainability program helps small scale companies to increase their profitability and improve their company culture. Even the employees can be encouraged to contribute that lets the enterprise grow.

It is been observed that many business owners though have come up with an unbeatable idea, fail to grow their business to an extent. There might be several reasons behind this failure like an ineffective business idea, under qualified staff, less experienced management team or unmanageable business strategies.

Here we present few aspects that can help your business to get back on track.

Significant Aspects to Focus

Make Business Plan Simple

It is said that a simple business plan can be implemented easily and effectively. The probability of success increases with clear and foolproof business implementing plans. It is possible that a small scale enterprise might not be packed with modern resources, so formulating complex plan might not receive the proper execution, which would result in undesirable business solution.

Brand Identity is Crucial

Brand building is pivotal in any business whether it is small scale startup or a corporate level enterprise. According to the human psychology, buyers would trust and select the brand by reading their success stories rather than going for unknown brand though it might be having valuable products. So choose your target audience smartly, make public connections, influence your target audience and strengthen the brand image of small scale business solution.

Time Really Matters

It is difficult to identify the correct time to hit the market reeling under several ups and downs. But being difficult does not mean impossible! It needs intense research to find the right time as timing is the crucial factor that matters. Launching the product when there is a fierce competition might be risky. But to make the product or services successful, it is important to enter the market on the right time.

Customize Sales Generation

Do your thing you are done by just building the sales strategies? The truth is far different! Sales process is as crucial as the idea of the business. Sales process needs to be repetitive to add scalability to the business. Prior to deciding sales strategies, some major considerations include trained and experienced team of sales professionals, complete market research, important resources management etc. Focusing on these aspects will help your business generate desired revenue.

Only progress and improvement in your business can take your small scale business to the next level. Prepare yourself as it’s the time to give your business a vigorous push!