Friday, February 6, 2009

Seeing Red: Tweak Your Brain With Colors

For an all-natural brain boost, skip the pills and hit the colors.

In the latest and most authoritative study on color's cognitive effects, test subjects given attention-demanding tasks did best when primed with the color red. Asked to be creative, they responded best to blue.

"Color enhances performance," said study co-author Juliet Zhu, a University of British Columbia psychologist.