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In an effort to increase its reach into the sustainable industries market, Los Angeles-based EBITDA Media has acquired a stake in Sustainable Life Media, a b-to-b e-newsletter, online community, research and event company.Terms of the deal were not disclosed.EBITDA Media was founded in 2006 by William F. Cobert, a former president and CEO of Canon Communications. Cobert was replaced at Canon by Apprise Media CEO Charlie McCurdy. Apprise acquired Canon in 2005 for $200 million.EBITDA Media owns Green Media Enterprises, a media company that produced the Green East and Green West expos and conferences. The company is backed by private equity media buyout firm Veronis Suhler Stevenson.read more

WILMINGTON, MA — Beginning on May 4, the Wilmington Police Department will have extra patrols on the road targeting vehicle occupants not wearing their seatbelts. The Department is joining the Massachusetts State Police and municipal police departments across the Commonwealth in the annual “Click It Or Ticket” campaign. This initiative is funded by a federal highway safety grant, through the Massachusetts Executive Office of Public Safety and Security’s Highway Safety Division (EOPSS).According to statistics from Executive Office of Public Safety, Massachusetts has one of the lowest seatbelt usage rates in the nation. Since being implemented, “Click It Or Ticket” initiatives have helped increase seat belt usage in Massachusetts from 51% in 2002 to 78% in 2016. We still have a long way to go though as the national usage rate average is 90%.The Wilmington Police Department wants to remind everyone that Massachusetts law requires all occupants to be properly restrained by safety belts when riding in a private passenger motor vehicle. So please, when you get in your car, buckle up. You could be saving your own life!(NOTE: The above press release is from the Wilmington Police Department.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedWilmington Police To Participate In National ‘Click It or Ticket’ CampaignIn “Government”REMINDER: What To Expect At TONIGHT’S Wilmington Police’s National Night OutIn “Police Log”What To Expect At Wilmington Police’s National Night Out On August 6In “Community”read more

MoviePass CEO Mitch Lowe said he misspoke at a recent industry conference in describing the kinds of data the company tracks on its users — and he emphasized that the startup will always allow customers to opt in to location-based marketing offers in the future.Last week, MoviePass removed a feature from its iOS app that would have let the company continuously track the location of customers. That came after Lowe’s comments at an entertainment finance conference in L.A. the week prior boasting about the wealth of personal data MoviePass aggregates on customers.“We get an enormous amount of information,” he said March 2 at Winston Baker’s Entertainment Finance Forum. The MoviePass app tracks users “in your GPS by the phone… so we watch how you drive from home to the movies. We watch where you go afterwards, and so we know the movies you watch. We know all about you. We don’t sell that data. What we do is we use that data to market film.” Meanwhile, the startup has encountered resistance from some theater chains, including AMC Theatres. MoviePass says its service is now accepted at more than 91% of theaters across the U.S.After initially launching the service starting at $30 per month, MoviePass cut its monthly pricing to $9.95 last summer. Then in February, it introduced a plan that works out to $7.95 per month (for customers who pay $115.35 for one year, which includes a $19.95 processing fee). MoviePass subscribers may see up to one movie per day at participating theaters, with certain restrictions.According to MoviePass, the company currently buys around 6% of all domestic movie tickets. Lowe predicts it will be buying around 20% of all tickets by the end of this year.MoviePass sold a majority ownership stake to data firm Helios and Matheson Analytics for $27 million last summer. Other investors in the New York-based company have included Lowe, True Ventures, NALA Investments, WME, and former Facebook chief privacy officer Chris Kelly. In an interview with Variety on Monday, Lowe said he was mistaken about what data the MoviePass app actually collected. “I said something completely inaccurate as far as what we are doing,” he said. “We only locate customers when they use the app.”He added, “If you get in your car and drive five miles, we don’t know where you are or where you are going.”The MoviePass app checks the location of a user only on two different occasions, according to Lowe: when they’re checking for a participating theater in their area and when they check in to a theater (to verify their credit card).MoviePass made the update to the iOS app in consultation with Apple. Previously, the app gave users Apple’s three standard privacy options: never track; track when using the app; and always track. Lowe said the app never activated the “track all the time” capability. “We never used it, and it was confusing to have it there,” Lowe said.In the future, MoviePass envisions building out “this whole ‘night at the movies,’” to give customers recommendations of what to do before or after seeing a movie — for example, getting a special offer from a nearby restaurant. “When we do that, if we do that, we’ll send a request to each customer to let them opt in or opt out,” Lowe said.As far as the information MoviePass shares with exhibitors and studios, Lowe said that data is completely anonymized. “There’s never any personal information” shared with partners, he said. “We never reveal any information that will let them know who bought what.”According to Lowe, about “half a dozen” customers said they canceled their service over the privacy concerns. “It’s not a huge number,” he said.MoviePass currently has about 2 million subscribers, and Lowe has predicted that it will top 5 million by the end of 2018. But many industry observers are skeptical that MoviePass’ model is sustainable — given that the New York-based startup subsidizes moviegoing at a substantial loss.The company’s plan has been to generate additional revenue by sharing customer-viewing data it collects in deals with studios, exhibitors and other potential partners. Popular on Variety ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15read more

“Fast and Furious” star Paul Walker’s father has filed a lawsuit against car company Porsche, alleging wrongful death of his son.In the court documents obtained, the actor’s father, who is the executor of Walker’s estate, alleges the Porsche Carrera GT lacked certain safety features that could have saved the lives of Walker and his friend, Roger Rodas, who was driving at the time of the accident, reported People magazine. Similar to the wrongful death lawsuit the actor’s daughter Meadow brought against the car company, Walker’s father states that the missing features include a stability control system, side-door reinforcements and a breakaway fuel line that could have stopped the car from catching on fire after it hit three trees.read more

For years, customer relationship management software was exclusive to enterprise companies that could afford it, but increasingly, we’re seeing CRM software gain in popularity among the small business crowd.When Keap (formerly Infusionsoft) surveyed nearly 1,500 American small business owners in October 2018, it discovered that more — 23 percent, to be exact — are using CRMs than the year prior. And that’s good news. CRMs make a business more organized and improve its customer service, giving it a shot of credibility and professionalism.Related: How CRMs Can Spark (or Continue) Fast GrowthAs a centralized database, a CRM will store your contact information in one place, track your referrals, remind you of follow-ups and equip you to capitalize on growth opportunities early in your company’s life. The challenge, though, is investing in the right CRM.Walk before you run.Today, both large companies and small businesses use CRM software to enable sales success — but that doesn’t mean they use the same CRM software.Generally speaking, enterprise CRMs must be packed with features and add-ons, such as automation and customization, to handle the complicated workflows and processes of a multifaceted organization. Considering the power and complexity of the software, enterprise CRM setup often requires a consultant or programmer.While small business CRMs also track sales and manage the company’s workflow, they’re much simpler to use. They typically lack the features and add-ons of an enterprise solution — and that’s perfectly fine. Small businesses simply don’t have the same need for feature-rich software.As an entrepreneur, it’s tempting to think ahead and splurge on a fancy enterprise CRM that can scale with your company. But enterprise software that’s too robust and expensive could harm, not help, your small business. When companies buy software that’s too complicated for them to navigate, they simply won’t use it. And when they don’t use the software, they cannot enjoy its potential benefits.Related: 4 Reasons Why Companies are Choosing CRM Over Traditional Marketing toolsDebating an upgrade.When it comes to selecting a CRM that fits your needs, it’s not as simple as knowing your business size and selecting between option A and option B. You’d hate to buy a new system, only to let it sit in the corner because it’s too difficult to use.You might need those fancy add-ons later, but for now, the goal is to invest in a system that will work for the business you have now and grow with your company. I’d recommend hitting the following milestones before you start thinking about an upgrade.1. Your current system can’t handle your needs.The lines between “want” and “need” can get blurry in the business world, especially with all the different capabilities offered by a CRM. Do you really need machine learning capabilities in your CRM, or are you simply getting caught up in a trend?For some companies, added complexity can actually hurt their CRM setup. Jerome Collomb — head of marketing at MyFeelBack, a customer feedback processing software — made the mistake of thinking more was more when it came to CRMs. As a result, the company adopted a CRM that was far too complicated and confusing, ultimately wasting more time and money than it was worth. Collomb and his staff simply didn’t possess the technical know-how to get a complex CRM up and running in a way that benefited his company — and he’s not alone. According to Salesforce, 72 percent of CRM users say they prefer usability when it comes to CRMs.Do you really need a new feature or piece of functionality, or is there another less complicated workaround? If you decide you do need a new feature, consider whether your current CRM can meet that need. For example, is it possible to reconfigure your CRM or buy an extra add-on? If there are, in fact, no viable workarounds and your current CRM can’t meet your needs, then it’s time to start looking elsewhere.Related: 4 CRM Hacks Every Entrepreneur Should Be Using2. You can afford the new system.In the same Keap survey, 13 percent of small business owners indicated that they plan on increasing their CRM spending in 2019. As you evaluate your CRM needs, it’s critical to keep budget in mind. While that sounds simple, the cost of a CRM involves more than the software itself.Maybe the base price of the CRM is $30 per user, per month, and on the surface, that sounds like a great fit for your budget. But you also have to factor in costs associated with implementation, training and integrations. The initial costs may fit your designated “CRM budget,” but the additional ones you didn’t think about could send you over the edge.That’s why affordability is one of the most important milestones to reach. Complex enterprise systems often have equally as complicated (and expensive) pricing schemes. If you can financially handle the total cost of owning a CRM (and not just the software itself), the investment will likely pay off.3. Your entire team is on board.Perhaps the most significant signal that you’re ready for a CRM change is when your team is, too. To be frank, your CRM won’t work properly if you don’t have buy-in from your whole team. Team members will be nervous about a big switch — that’s perfectly normal. But if they don’t see the benefit of your newly proposed system, you might need to step back and reassess the “why” behind your decision.Look at the situation from their perspective. Consider, for instance, that according to HubSpot, only 22 percent of salespeople know what “CRM” means. Even with tech training, will they be able to take full advantage of the software’s offerings? If the answer is “no,” it doesn’t matter how robust your CRM is — it can’t help you. Similarly, if you don’t have an IT team or a staff of consultants waiting in the wings, you may want to keep your CRM simple.All businesses can benefit from CRMs, but you must buy the system that your business needs today — not five years from now. So evaluate your business through the lens of these three milestones before you consider upgrading to an advanced piece of software, and you’ll ensure that you’re not getting ahead of yourself. 6 min read Opinions expressed by Entrepreneur contributors are their own. Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. March 29, 2019 Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals Register Now »read more

Posted by WASHINGTON, DC — CLIA says its Meetings & Events at Sea Certificate Program, now available online, will help travel professionals become experts in booking events onboard cruise ships.The certificate program, designed in partnership with Meetings Professional International (MPI), explores the advantages of hosting groups and events on cruise ships as opposed to traditional venues.Agents can get insight into incentive trips and examine logistics and variables to consider when hosting an event at sea, from the comfort of their own computers, says CLIA. The program also explores the types of meetings or events that should be conducted onboard, in addition to offering valuable cost comparisons.“At CLIA, we are always looking for ways to make our training more accessible for our travel agents across North America,” said Stephani McDow, Director, Membership & Professional Development. “We’ve already had great success delivering this certificate program at our live training events and we are excited to be able to offer agents the opportunity to take this course online, and at their own pace.”More news: Marriott Int’l announces 5 new all-inclusive resorts in D.R. & MexicoThis is the first certificate program to be offered as an online course for CLIA Travel Agent Members, and has been previously offered as live-training. CLIA members receive US$100 member savings on the online version, which is available at $199 for non-members and $99 for members.CLIA Certificate programs supplement CLIA’s existing Certification Programs to help travel professionals expand their knowledge of travel and cruise specific topics to grow their clientele and sales.For more information about CLIA Certificate and Certification Programs visit cruising.org/careerseascape. Friday, May 19, 2017 Share Agents get online access to CLIA’s Meetings & Events at Sea program Travelweek Group Tags: CLIA << Previous PostNext Post >>read more