A Close Watch On Your Competition

Competitive Intelligence & Market Analysis (CIMA)

Bespoke service

Designed to meet individual company needs, CIMA tracks OTC (over-the-counter) medicine developments across specified companies, categories and regions. We work with you to define the optimum content and frequency for your company – the customised service offers e-bulletins on major developments (usually monthly) within the consumer healthcare industry, plus regular updates on key competitors and an exclusive dedicated online archive.

Frequent monitoring and analysis

Essential information is sourced from our comprehensive monitoring of consumer healthcare news and developments. Our Analysts select the important updates that busy executives need to know, underlining any strategic implications.

Future planning with CIMA

This customised service keeps you and your team fully informed of the important competitive insights vital for strategic planning. Optional face-to-face presentations can be built into your internal strategy meetings.