Powerful Magento 2.2.2 Features That You Need to Know

Magento open source 2.2.2 is the latest version of Magento which has been worked on by skillful developers. This version has outdone the previous versions as the issues faced previously, have been cut at the roots. There have been significant updates on this version providing the store owners with a clear picture of their business. The updated Magento 2 features list have also enriched the customer experience by refuting a few tedious tasks at customer’s end. So go through features of Magento 2 mentioned below.

1. Advanced Reporting

Essentials:

Magento must be installed successfully without any errors.

The website must be run on public web server.

The domain must be SSL certificate.

Set secure URL in frontend and backend to Yes

Set ‘Yes’ to Use Secure URLs on Storefront, and Use Secure URLs in Admin in Magento configuration.

‘Advanced Reporting’ is usually a paid feature but in Magento 2.2.2, this feature is inbuilt and it plays an important role because it helps you determine the area to be focussed and improved and hence allocating your money wisely.

2. How Instant Payment Module Works?

Whenever you want to purchase a product, you need to sign in to your account and fill up your shipping and payment details once and for all. This method saves time as your details will be saved after you mark the “Save for later use” button. After filling up the details, “Add to cart” button will appear. By clicking on this button, your order will be confirmed and you will get your order number. Instant payment method is a quicker method and provides a better checkout experience. This Magento feature list is most useful for the returning user as the details will be saved and they will be facilitated with an “Instant payment” button which will save their time as they will not have to fill the details again.

While placing the first order, the customer will have to fill the shipping address and mark the “save for later use” for all next purchases.

After adding these details, you can see the Instant Purchase button below Add to Cart on the product page.

On clicking the “Instant payment” button, the order will be placed automatically, shipping and payment details will appear and the order ID will be generated.

After clicking “Instant payment” button order is placed successfully.

3. Integrated Dotmailer Marketing Automation Software:

Email Marketing Automation is a cloud-based email tool, terminating the manual processes and auto-generates the emails by fetching data from your Magento latest version store. These auto-generated emails are personalised, professional and allow you to communicate with your customers without manual efforts.

Dotmailer automation marketing is being introduced for the first time on Magento platform. The new integrated email marketing automation is applied to Magento 2 new features included in live Magento commerce store. This will help you to drive more sales and maximize return on investment(ROI). As these Magento features integrate with dotmailer for B2B and B2C businesses, creating the merchant account with personalized email campaigns using different types of store data become possible. Dotmailer automation facilitates your clients, the powerful solutions, helping the client to get quality customer and increase sales in future projects.

You will get data from calculating and track ROI of your campaigns all within your Magento 2 store.

Synchronizes all customer and order data with the data from your campaigns.

4. Magento Shipping Method

Magento 2.2.2 shipping methods have been updated considering the requirements of the store owner as well as customers allowing them to access the plethora of world’s best shipping services.

Integration of Magento with Temando has enhanced the shipping functionalities which eases the job of store owners as well as customers. Previously, the shipping options on Magento were not enough, leading to considerable number customers not completing the purchase but integration with Temando has fixed that issue by providing numerous shipping method alternatives. This also helps the customer to determine shipping rates of different methods. It relieves the customers of the daunting task of checking the order status and tracking the details by switching to different websites as the shipping details will be displayed on the same page through which the order was placed hence saving their time.

Automated functional testing of newly developed features speeder than resulting infrequently updated and better reliability.

Aforementioned benefits are what will seem even better when you perform them practically. Now that you have got a clearer picture about the updates of Magento 2.2.2, update your Magento and resume your business without bumps.

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