Earlier this year, the Internet Advertising Bureau (IAB) issued new guidelines to the online marketing industry on native or content based advertising. One of the key recommendations was that online marketers and website owners need to provide a way for online users to distinguish between paid for native ads and general website content.

Website owners produce a wide variety of online content that is not only aimed at engaging or informing their users, but also generates consumer interest for advertisers. Content that is based on a commercial relationship existing between a website owner and an e-commerce advertiser is not always obvious.

DealExtreme, one of the world’s leading online gadget retailers has launched its global program with performance marketing network, Affiliate Window.

Founded in 2005 as a speciality gadget shop, the DealExtreme website, DX.com has experienced exponential growth, attracting millions of site visitors each month and currently stocks over 110,000 items ranging from the world’s smallest micro SD readers, to remote-controlled helicopters and Nokia phones.

Ding Ding! Before the school bells ring, Affiliate Window is here to cheer up your readers from the back to school blues with HUGE deals from our merchants! The temperature may be cooling, but the sales are heating up! From upcoming fall sporting events to Labor Day deals and back to school steals, don’t miss out on promoting these smart offers!

With the heat of summer behind us and the new school year just weeks away, it’s time to start buying your back to school necessities! From kindergarten to college, classrooms to dorms, help your readers ease into the 2016 school year by sharing your “Back to School Essentials” list in the Affiliate Window Back to School Publisher Competition!

Affiliate Window’s Mid-Summer Guide
It’s getting HOT in here at Affiliate Window US, and it’s not because of the temperature heating up outside! Awin is bringing the heatwave with sizzling deals on summer essentials from some of our favorite advertisers! From upcoming sporting events around the globe to wedding season and festivals galore, promote these scorching summer savings today as these hot deals won’t last long!

Join Affiliate Window at ASE 2015
Returning to the city that never sleeps, Affiliate Summit East will take place at the New York Marriot Marquis August 2-4, 2015. Senior Account Manager at Affiliate Window US, Jeannine Crooks will be hosting the ‘Auditing the Merchant – Network Relationship’ panel session on Tuesday August 4th from 10-11am. Be sure to bookmark the time in your agenda. ASE attendees can contact AWin to schedule an appointment by emailing affiliatesummit@affiliatewindow.com.

New launches:
We would love to partner with you on these newly welcomed advertisers on our network:

Tax Update
Nebraska Gov. Pete Ricketts signed LB200, a bill directing the state’s Department of Revenue to direct funds from internet tax revenues to the property tax fund should a national bill ever pass. Tennessee’s Click-Through Nexus tax becomes effective July 1, 2015. Click through nexus legislation in Nevada takes effect on October 1, 2015. Amazon has begun collecting taxes in Ohio since the company now has a physical presence (warehouse); Ohio legislators nevertheless introduced Click-Through Nexus Legislation as well. Washington has also introduced Click-Through Nexus legislation. The House passed the Permanent Internet Tax Freedom Act banning state and local taxes on internet taxes. Rep. Jason Chaffetz introduced the Remote Transactions Parity Act of 2015 which calculates sales tax based on the seller’s location rather than the buyer’s location; response was mixed both within the House and externally as well.

Keep up to date with the hot topics being debated within performance marketing and all the goings on at Affiliate Window headquarters by reading our monthly wrap ups each month. See you next time.

Welcome to Affiliate Window’s Monthly Digest; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.