Turns out the stunt wasn’t so funny. Witnesses said Muller thrashed on the table, and even instantly threw the toy cow he was holding as his emergency tool to signify when he wanted the experiment to stop. He only lasted 6 or 7 seconds.

“It is way worse than I thought it would be, and that’s no joke,” Mancow said, likening it to a time when he nearly drowned as a child. “It is such an odd feeling to have water poured down your nose with your head back…It was instantaneous…and I don’t want to say this: absolutely torture.”