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AdMob by Google is an easy way to monetize mobile apps
with targeted, in-app advertising.

AdMob by Google is a mobile advertising platform
that you can use to generate revenue from your app.
Using AdMob with Firebase Analytics provides you with
additional app usage data and analytics capabilities.
Firebase integrates with AdMob without requiring changes
to your existing AdMob configuration.

Key capabilities

Earn more from AdMob's in-app ads

Show ads from millions of Google advertisers in real time,
or use AdMob Mediation to earn from over 40 premium networks
through the AdMob platform to simplify your ad operations,
improve competition, and earn more, for free.

AdMob mediation has
ad network optimization
built in,
which automatically adjusts the positions
of your other ad networks in your mediation stack
to ensure you maximize your revenue.

Improve user experience

Native and video ads create a positive user experience as you monetize
by matching the look and feel of your app.
Choose from different ad templates, customize them,
and experiment with different layouts on the fly
without republishing your app.

Scale fast

When your app's a global or domestic hit,
you can monetize users quickly with AdMob,
by showing ads to users in more than 200 markets.

More than one app? AdMob house ads is a free tool
that enables you to cross-promote your apps to your userbase,
across your family of apps.

Access monetization reports

AdMob is the premier monetization platform for mobile.
While generating ad revenue, AdMob also produces
its own monetization reports that you can use
to make smarter decisions about product strategy.

How does it work?

AdMob by Google helps you monetize your mobile app through in-app advertising.
Ads can be displayed as banner ads, interstitial ads, video ads,
or native ads — which are seamlessly added to platform native UI components.
On Android, you can additionally display in-app purchase ads,
which allow users to purchase advertised products from within your app.

Before you can display ads within your app, you'll need to create an AdMob
account and activate one or more Ad Unit IDs. This is a unique identifier
for the places in your app where ads are displayed. If you are already using
AdMob in your app, all of your existing Ad Unit IDs continue to work
after you've added Firebase to your app.

AdMob uses the Google Mobile Ads SDK. The Google Mobile Ads SDK helps app
developers gain insights about their users, drive more in-app purchases, and
maximize ad revenue. In order to do so, the default integration of the Mobile
Ads SDK collects information such as device information, publisher-provided
location information, and general in-app purchase information
such as item purchase price and currency.