A’s plan transformative inway it re-imagines area

As CEO of the Unity Council, I am impressed and excited by the Oakland A’s announced plans for a new ballpark district at Howard Terminal and redevelopment of the Coliseum site.

A’s President Dave Kaval’s words about this being “bigger than baseball” rang true for us on the Unity Council, as both projects present tremendous opportunities to generate the broad, inclusive and equitable economic and community development Oakland needs.

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Understandably, most of the attention has focused on the ballpark designs. Just as important is the vision laid out for the redevelopment of the Coliseum. This proposal reflects many of the goals and principles of the Unity Council. The mix of proposed uses — market-rate housing, affordable housing, shopping, parks, job training and learning centers — genuinely reflects the needs of East Oakland and speaks to the A’s commitment to re-imagining this historic area in a way that’s equitable, inclusive and transformative.