The visionary entrepreneur Joel Rozada explores the idea of “Immoral Thinking” as a way to alter the strategy of thought in order to approach the pressing problems of our time in a creative manner.

Joel Rozada emphasizes that we need to create a way of thinking that is not linear, if we want to solve the most complex problems of our time. If we try to expand the way we think about solving problems we might just find ourselves in front of the question “what is the most immoral thing I can do in this situation?” According to Joel, that is a pretty solid starting point if you want to unlock a new way of thinking when approaching big issues and challenges. It may all sound a bit rebellious, but who says that’s a bad thing?

Joel Rozada is the CEO of The Techno Creatives. He has been a entrepreneur for over 10 years. Joel Rozada is the CEO of a successful company, and divides his time between his two offices in Gothenburg and Shanghai. He has been an entrepreneur for the last ten years and for him it is a way of living. But Joel is more than a brilliant entrepreneur; he is also a deep thinker that spends a lot of his time reflecting on the complex problems we face today. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx