Kitchen dishcloths and sponges may have finally met their match. Bounty with Dawn water-activated detergent towels replace dishcloths and sponges with rugged, soap-infused disposable towels that are clean and germ-free. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

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Wrap sandwiches are an increasingly popular food option, but their dimensions - long and skinny - are not well suited to existing plastic sandwich bags. New Hercules ClickZip wrap bags are specially designed for wrap sandwiches, offering a snug fit and claimed to keep wraps fresher for longer. New in Australia, this is the Datamonitor Consumer Product Launch Analytics innovation of the week.

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Aerosols and then trigger sprays: all those years ago when they came on the market, they were the packaging step-change of a generation. In fact, back then, sprays aerosols were seen as new science: trendy, and something of a status symbol, part of a brave new world. Battles loomed over debates on propellants and ozone layer depletion and damage, giving trigger and pump sprays a media boost.

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Want to improve your sex life? Clean the sheets with new Surf limited-edition Flirty Shades of Surf laundry detergent. New in the UK, this limited-edition laundry detergent "with Scentsual Oils" has a rose and jasmine scent that is claimed to heat up the bedroom in a kinky kind of way. This product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

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Today's consumers are increasingly looking for products and systems that can better align with their lifestyles. With two in five global consumers agreeing that they heavily rely on time-saving goods and services and consumers remaining price-conscious, this is driving demand for convenient and cost-effective laundry solutions.

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An interesting addition to Pack-Track this year is a packaging innovation that could well represent a new way of thinking in creating an aerosol. It is used by Pokon Naturado for its brand Powerspray Rederdissant Buis Conifers. To be clear, I am not referring to the generic packaging term "aerosol" but the creation of a fine mist from a liquid that can be directional and unit-dosed if required.

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Summer means vacations for many, and that often means leaving the comforts of home. However, new Sanft & Sicher Classic Extra toilet paper can help to make travel easier, since each roll includes an "innovative mini-roll" designed for traveling, playing sports, or everyday living. New in the Czech Republic, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

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Just over a decade ago, author Michael Lewis published a book named "Moneyball: The Art of Winning an Unfair Game." It told the story of how a man named Billy Beane - then general manager of the Oakland Athletics baseball team - revolutionized the way that teams recruited players. He did so by dismissing the adage that identification of talent was about "gut instinct" and "feel."

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With new Downy Parfum Collection Scent Switcher concentrate fabric conditioner, simply rubbing or moving clothing after using the product "switches" the scent to a second fragrance right up until the next wash. New in Malaysia and the Philippines, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.

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Fabric softeners and conditioners help clothes smell and feel great, but can a fabric conditioner actually save you time? New Suavitel Fast Dry fabric conditioner says that it can, promising to help clothes dry 30% faster compared to clothing that is washed with detergent alone. New in the US, this product is the Datamonitor Consumer Product Launch Analytics innovation of the week.