News

US Postmaster General Patrick Donahoe addressed an audience of catalog mailers during the NEMOA directXchange Spring Conference in Boston (3/15/12). He discussed the value of his five-year plan to return the USPS to profitability. Donahoe has been promoting the plan extensively to Congress, the Administration, and the news world in an easy-to-undersand message.

New Jersey is the first state to build awareness of the ordeal endured by teens afflicted with cancer. Teens have to struggle with isolation, body image issues, and an interruption of school and social life.

With the country's attention focused on the national election and the economy, it's a challenge to get media attention on other stories. CHC's solution for a group of multichannel merchants was to issue news based upon consumer purchase behavior of political novelty items. The following press release has received strong consumer online media pickup.

You have a product, idea, Web site, and a great story. You have public relations pros on your team. Your new media relations campaign is about to launch into high gear. You get a big placement--The Today show, Nightly News, New York Times, USA Today, or the Associated Press. Then...

A new trend taking hold in many newspapers around the country is posting video news content on the paper's Web site. Papers are outfitting their reporters to capture words, digital images, and now digital footage for posting on the media outlet's Web sites. What impact will Mojos--mobile journalists--have on how companies are reported?

The New York Times #1 Bestseller, Eat Pray Love, has resonated with audiences across the country. During the College Club of Ridgewood, N.J.'s 15th Annual Literary Luncheon held yesterday, author Elizabeth Gilbert announced that the book will be made into a movie with the lead performed by Julia Roberts.

Johnson Smith Company was featured in the Tampa Tribune, sparking Internet orders and catalog requests. Ralph Hoenle and Kim Boyd gave Tribune features editor Phil Morgan a tour of the Bradenton, Florida facility and shared stories of growing up in the family business.

NEMOA Spring Conference attendees gathered March 21-23, 2007 to share ideas on the postal increase. A catalog president remarked that the postal increase presented by the Postal Rate Commission (PRC) is “crippling to devastating” for many catalog companies.

The Future Leader Scholarship program was launched last year by the NEMOA Board of Directors to recognize the importance of attracting, developing and retaining the best and the brightest young catalog executives to the DM industry. Four scholarships were given for the Spring 2006 Conference, and three to the Fall 2005 Conference.