Robbie Buhl drives and co-owns the No. 24 Team Purex Dreyer &
Reinbold Racing G Force/Infiniti/Firestone in the Northern Light Series.
"In 2002, we will enter our fourth year of partnership with
Dreyer & Reinbold Racing and the Indy Racing League, which is a
testament of our belief in the team, Robbie Buhl and the momentum of the
Indy Racing League," said Steve Tooker, vice president and general
manager of Laundry Care of parent Dial Corporation. "Not only have we
been fortunate to be professionally represented on and off the racetrack
by Robbie and Dreyer & Reinbold Racing, we have built an industrious
business model with our retail partners, who have also experienced the
growth of the Purex brand."

The Purex model includes a strong presence with numerous Purex
retail partners across the country.

"Our retail partners have been excited to develop special retail
displays, which feature our relationship with Dreyer & Reinbold Racing,
Robbie Buhl and the Indy Racing League," said Scott Fullmer, marketing
director for Dial's Laundry Care brands, including Purex. "These
displays create a win-win for Purex consumers, Purex and the Indy Racing
League, and we look forward to more retail activities in even more
stores in 2002."

Said Dennis Reinbold, team co-owner: "From a team standpoint,
we're very excited to have Purex back with Dreyer & Reinbold Racing for
a fourth year. We're just excited that the continuity and the chance to
continue to grow is there."

Buhl won the Indy Racing event in January 2000 at Orlando, Fla.,
with Purex sponsorship. Buhl is 14th in the Indy Racing standings this
season with a best finish of third in June at Pikes Peak International
Raceway.