Today Lyft announced a newautomaker partner. Jaguar Land Rover is making a $25 million investment in the number-two ride-sharing company by way of the British luxury car brand's mobility services arm, InMotion Ventures.

Lyft said it will use the cash influx to support furtherexpansion in the U.S. as well as fund development of self-driving technology. Lyft will also get a "fleet of Jaguar and Land Rover vehicles," according to a statement from InMotion Ventures.

InMotion Ventures added that the investment will give JLR "the opportunity to develop and test its mobility services, including autonomous vehicles." "Personal mobility and smart transportation is evolving, and this new collaborative venture will provide a real-world platform helping us develop our connected and autonomous services," said InMotion managing directorSebastian Peck.

"This is a strategic investment for both parties as we focus on innovating new mobility solutions for our customers," added Hanno Kirner, executive director of corporate and strategy for Jaguar Land Rover. "Collaborating with an expanding technology business like Lyft is going to help us both accelerate our ambitions.”

Uber's $69 billion valuation still dwarfs Lyft's $7 billion. But given the billions automakers, tech companies and others are investing in the development autonomous driving – andhow it will radically alter the ride-sharing business – Lyft is making the right moves to take on its main rival.