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If your company hasn’t already launched a mobile app, it’s not too late to tap into this powerful medium for marketing, advertising, and customer engagement. However, you have to be very careful about how you handle the process. If you aren’t cautious, the cost of the project could get away from you and render your efforts useless. Even worse, if you don’t monitor each step, … [Read more...]

Over the past decade, businesses have gradually moved away from traditional practices and have flocked toward more sustainable solutions. From manufacturing to marketing, eco-friendly habits are permeating corporate America for the first time ever. Companies are doing things like investing in solar power, reducing dependence on paper, and committing to corporate … [Read more...]

In addition to having a print coupon and rebate strategy, it’s important that companies enhance their campaigns with online coupons and solutions for managing individual sales. Thankfully, there are a number of WordPress plugins and themes that make it easy to present online deals in addition to standard retail coupons. … [Read more...]

What purpose does your website serve if it can’t help you generate more leads? That’s a question you need to be asking yourself if you come to the realization that your site rarely converts visitors into customers. Thankfully, though, there are some quick and easy fixes to situations involving low conversion rates. Let’s take a look at some WordPress plugins that may be able to … [Read more...]