In today’s changing world, social media is quickly growing and becoming an impressive tool for generating business leads.

Understand the different ways you can generate qualified business leads across top social platforms through organic and paid content.

Download now to find out how!

About the Authors

Alyssa Drewicz

Digital Analyst at Initiate-it

Alyssa is an experienced digital marketer with a passion for all things social. Throughout her time in social media, Alyssa has developed a love of sharing a company’s story and helping clients reach their target audiences. Alyssa’s industry knowledge and love of research helps her create successful strategic social campaigns.

How to Use

Social Media to Generate Leads

for Your Business.

Mary Grace is a Digital Account Executive at initiate-it, and spends her time integrating her skillsets in digital marketing, account management, and creative design to continually strive for better results. After studying advertising, corporate communications, and graphic design in college, she was ready to dive head first into agency life. Her previous experience with start-ups and small businesses instilled the importance of organization, innovation, and a digital mindset. The landscape of marketing changes every day, and her goal is to continue right along with it.