Digital Pop-Up Radio Stations for Christmas

Commercial radio operator, UKRD Group, has today announced that it will be launching ten digital pop-up Christmas radio stations this year.

The in-App, Online and Smart Speaker enabled digital radio stations will launch in November and broadcast until the 31st December. Playing nothing but Christmas songs, each radio station, though centrally delivered, will be locally branded for each of the ten markets in which the group owns and operates a local radio station.

Peter Gordon, the group’s Senior Deputy Group Content Director for Digital Broadcast Services said, “following the success of a similar initiative at Minster FM Last Christmas, I’m delighted to be working with the radio stations Content Director, David Green, to launch a digital pop-up Christmas radio station in each of the group’s local markets this year.”

Dave Coull, the groups Content Director, confirmed that, “the launch of these digital pop-up Christmas radio stations perfectly aligns with company’s strategy to broaden the choice of UKRD owned and operated radio stations available to existing and new listeners in each of the markets in which UKRD operates.”