Teen Lifestyles - UK - November 2011

“Highly social, technically adept and with a firm belief in the value of being popular, attractive and fashionable, teenagers outwardly display many of the beliefs and insecurities that most adults still hold onto, but who have in many cases learnt to conceal, through choosing the responses that they know to be more socially acceptable.”

– Alexandra Richmond, Consumer and Lifestyles Analyst

Some questions answered in this report include:

How is new technology and social networking affecting the role of television and music in teens' lives?

How is online communication affecting how teens communicate with family and friends - does it overtake face to face communication?

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Table of contents

Introduction

Methodology

Abbreviations

Executive Summary

Virtual refuge

Figure 1: Ways in which teenagers have accessed the internet, July 2011

Tight circle of interest

Socialising in the digital era

Figure 2: How teenagers spend their time, using mean % of how time is apportioned, July 2011

iPhone therefore I am

Figure 3: Things teenagers could not live without in a typical day, July 2011

Teen spend worth £5.7 billion to economy

Marketing to teens

Figure 4: Reactions to advertising, by repertoire of actions, July 2011

Bad publicity

A human condition

What we think

Future Opportunities

Cam Cam

No Degree, No Problem

Background Data

Key points

Population

Figure 5: Trends in the age structure of the UK population, 2006-16

Trends in marital status and presence of children

Figure 6: Trends in marital status, by presence of own children, 2001-10