How about … ? The CMA Searches for a Slogan

The Country Music Association is looking for an attention-getting slogan that will help make country music hip again. This process is called “branding.” What it does is take a concept or product and infuse it with such pithy and positive connotations that it seems essential to the consumer’s well-being — like “Got milk?” or “I want my MTV!”

Naturally, the CMA couldn’t use “Got Garth?” or “Got Faith?” in a market as fickle as music. Nor could it risk being both derivative and ironic by adopting the most obvious catchphrase “Country music … the other white meat.” So the search goes on.

Because it wants to make a big splash, the CMA is being extremely tight-lipped about details of the campaign. It is our understanding, though, that the following slogans have been considered. And discarded.