The Ripple Effect When You Shop Local (Infographic)

When you choose locally owned businesses for your shopping, you create a ripple effect. It starts with your own experience, and the benefits that you get from shopping at independent stores, like getting to rely on local retailers’ expertise.

But then, the effects keep going. By shopping at local stores, you connect with your community. You strengthen your local economy. And finally, as the circle of ripples extends out, you cast a vote for the American dream.

Here’s what happens when you shop with a locally owned business — starting with you.