Posts Tagged ‘project vehicle’

As part of Mopar’s 75th anniversary celebration and the 2012 edition of the Specialty Equipment Market Association (SEMA) show, Mopar and the Street and Racing Technology (SRT) team collaborated with comedian Jeff Dunham and his crew from Palmer’s Customs of Camarillo, Calif., to create a custom 2012 Dodge Challenger SRT8. Mopar, SRT, and Dunham revealed the modern-day hot rod, dubbed Project UltraViolet, today at the SEMA show in Las Vegas.

Dunham is a lifelong car enthusiast and well-known comedian who premiered his fifth special, “Minding the Monsters” on Comedy Central earlier this month and will launch his new “Disorderly Conduct” tour next month in Canada.

“It’s a major understatement to say that I’ve been looking forward to the SEMA show this year, as we’ve had an awesome time creating this one-of-a-kind Challenger,” said Dunham, who touts the 1970 Plymouth Barracuda “as my favorite muscle car of all time” and recently purchased a 1970 numbers-matching four-speed convertible ‘Cuda as proof. Click on Read more for more!

Jeff has teamed up with Chrysler Groups Mopar and SRT brands to design and build a project vehicle that will be unveiled at this year’s SEMA show in Las Vegas on October 30th. The SEMA show is the premiere custom vehicle and aftermarket parts show in the world. Stay tuned for the next two episodes! Click on Read more for video!

Called Project Ultraviolet, it starts with a Dodge Challenger SRT8 purchased in downtown LA. The muscle car is being built to show off new technology and a brand new engine – declared “an amazing thing” in the video – that Chrysler will be unveiling in Las Vegas.

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