Marketing Idea #26: Go above and beyond the paper name tags you have to wear at many events. Be prepared with your own professional name tag, complete with company logo. They’re inexpensive and stand out in a crowd. Have two or three made, and keep one in your car at all times.

Marketing Idea #27: Name tags with magnet backs instead of pins are easier on your suits. Most promotional products companies can have them made for you.

Marketing Idea #28: You really only need your first name (printed in big letters) on a name tag. Upon meeting you for the first time, people only need to concern themselves with your first name. If they’re interested in meeting with you after your initial introduction, they’ll find your last name on your business card.

Marketing Idea #29: Name Tag Feng Shui: Place your name tag on your right side instead of your left. When you shake someone’s hand, your name will be closer to his eyes.