Krug House Returns to New York This Fall

Krug Champagne Revives the Unforgettable Experience of Krug House New York with a Week of Exclusive Events, Including a Private Dinner Hosted by Chef Marc Forgione and Oliver Krug in Honor of The James Beard Foundation

NEW YORK, Sept. 6, 2012 /PRNewswire/ -- Krug Champagne – the world's first luxury Champagne House – announces the return of Krug House New York this October. With an exciting lineup of programming that includes: a private dinner to honor the recipient of the second annual Krug Lifetime Achievement Award; exclusive Krug tasting dinners benefitting The James Beard Foundation hosted by Iron Chef Marc Forgione and Olivier Krug, 6th generation, and Margareth Henriquez , President and CEO of Krug Champagne; private sommelier tastings and intimate lunches with Oliver Krug and Krug's esteemed Cellar Master Eric Lebel; and an unforgettable evening fete creatively curated to represent the universe of Krug; the second installment of Krug House New York is an expression of the passion and craftsmanship that has been a cornerstone of the Krug experience since its founding in 1843.

Conceived as a unique way to bring to life the generosity and unique savoir-faire behind the Maison, Krug House allows guests to immerse themselves in the meaningful and timeless experiences that define Krug. After launching Krug House New York at a luxurious town house in downtown Manhattan last summer, the concept has been re-imagined in other key markets, including Aspen and Los Angeles. Each Krug House is authentic to the city it is in while remaining true to the history of the brand, providing not just dinners and tastings, but unforgettable experiences.

"With each Krug House we strive to recreate Joseph Krug's unique vision of a champagne house founded on the philosophy that the essence of Champagne is pleasure itself,"says Carl Heline, US Brand Director for Krug Champagne. "The New York Krug House is not a venue in the traditional sense, rather a private home that speaks to the generosity of Krug. Every artifact and antique has a story that can be traced back to a smile and a dream. The Krug spirit is everywhere - in the bones, in the conviviality of the floor plan - it's clear the house was designed to share special moments. To share Krug."

Krug House New York will commence with a private party to honor Madeline Triffon, recipient of the Second Annual Krug Lifetime Achievement Award. This prestigious accolade was conceived as a way to honor and celebrate exceptional achievements in wine service, education, and hospitality and was first awarded to fellow Master Sommelier and industry veteran, Roger Dagorn, last October. The Second Annual Krug Lifetime Achievement Award will be presented with an intimate dinner ceremony featuring Krug's unique roster of prestige cuvees and attended by Madeline Triffon's friends and colleagues. America's first certified female Master Sommelier, and a former Chairman of the American Chapter of the Court of Master Sommeliers, Madeline Triffon is currently Master Sommelier for Plum Market West in Bloomfield, Michigan.

For the first time, Krug House New York is partnering with another visionary craftsman who shares this commitment to undisputed quality – Chef Marc Forgione. The Michelin starred Chef will host two private charity dinners with Olivier Krug and Margareth Henriquez on October 8th and 10th, working alongside Krug to create and execute a pairing menu featuring Krug's exquisite collection of prestige Champagnes, including Krug Grande Cuvee, Krug Rose, and Krug Vintages 1998 and 2000, along with other exquisite surprises for these exclusive events. A testament Krug's commitment to craftsmanship and generosity of spirit, this once-in-a-lifetime experience will benefit The James Beard Foundation, a non-profit with a cause close to Chef Forgione's heart.

"I've always been a fan of Krug so I was excited about being asked to be a part of these special dinners," says Chef Marc Forgione. "I think the menu I came up with is really fun and innovative and will go nicely with the various Krug champagne pairings so both evenings will definitely be a good time for everyone"

The James Beard Foundation's mission is to celebrate, nurture, and preserve America's diverse culinary heritage and future. Krug is pleased to offer a limited quantity of tickets to the exclusive Krug Dinners with Chef Marc Forgione, Oliver Krug, and Margareth Henriquez in order to support this worthy cause that echoes the Krug's own commitment to excellence in craftsmanship. Tickets will be available at KrugUS.com for $300 per ticket.

"We are proud to partner with Chef Marc Forgione and The James Beard Foundation for two unforgettable nights during Krug House New York," says Krug's President and CEO, Margareth Henriquez. "Since its inception in 1843, Krug has aspired to create a Champagne of undisputed quality, featuring a rare generosity and elegance. Marc has embodied these qualities throughout his career and we are honored to have him join us in support of The James Beard Foundation, so together we can help to educate and inspire future generations of chefs and wine lovers alike."

Chef Forgione further explains - "Food has always been such a big part of my life and so having these dinners tied to the James Beard Foundation is really important to me as my father was close friends with Jim Beard and they're committed to creating educational culinary programs and events."

Krug House New York will close out the week with a private Krug Lovers Party – a final celebration of the generosity and craftsmanship of Krug, with a special guest host and surprise performance.

Monday, October 8thKrug Dinner with Chef Marc Forgione$300 per ticketTickets Available at KrugUS.com; Proceeds to Benefit The James Beard Foundation7:30 PM

Wednesday, October 10thKrug Dinner with Chef Marc Forgione$300 per ticketTickets Available at KrugUS.com; Proceeds to Benefit The James Beard Foundation7:30 PM

Thursday, October 11thKrug Lovers Party By Invitation Only

For more information on the Krug House New York events listed above and to learn more about Krug, please visit KrugUS.com.

ABOUT KRUG CHAMPAGNE

The House of Krug illustrates the amazing adventure of a visionary, Joseph Krug, a determined man with an uncompromising philosophy, who understood that the essence of Champagne is pleasure itself. In 1843, Joseph Krug founded the first and only House with Champagnes that are all of equal, undisputed quality and distinction. Six generations of the Krug family have followed in the founder's footsteps, perpetuating his vision based on the undisputed quality of outstanding Champagne. This commitment to excellence, handed down and enduring from generation to generation, is the epitome of the Krug spirit and remains the driving force behind the house today.

ABOUT CHEF MARC FORGIONE

Iron Chef Marc Forgione, winner of Season Three of The Next Iron Chef, is the chef/owner of Restaurant Marc Forgione in New York City. Recognized with a glowing two-star review from Sam Sifton of the New YorkTimes, Restaurant Marc Forgione is an approachable place "that people walk by and are compelled to enter and where the ingredients are the star." Chef Forgione was most recently awarded his third Michelin star in the 2012 guide, making him the youngest American-born chef and owner to receive the honor in consecutive years (2010, 2011, 2012). In Spring of 2012, Chef Forgione opened American Cut at Revel in Atlantic City, combining his signature take on fine dining with the comforts of the new American steakhouse.

ABOUT THE JAMES BEARD FOUNDATION

Founded in 1986, the James Beard Foundation is dedicated to celebrating, nurturing, and preserving America's diverse culinary heritage and future. A cookbook author and teacher, James Beard was a champion of American cuisine who helped educate and mentor generations of professional chefs and food enthusiasts. Today the Beard Foundation continues in the same spirit by offering a variety of events and programs designed to educate, inspire, entertain, and foster a deeper understanding of our culinary culture. These programs include educational initiatives, food industry awards, an annual national food conference, Leadership Awards program, culinary scholarships, and publications. In addition to maintaining the historic James Beard House in New York City's Greenwich Village as a "performance space" for visiting chefs, the Foundation has created a robust online community, and hosts tastings, lectures, workshops, and food-related art exhibits in New York City and around the country. For more information, please visit jamesbeard.org. You can find insights on food at the James Beard Foundation's blog Delights & Prejudices, become a JBF member at jamesbeard.org/join, like the James Beard Foundation on Facebook, and follow the James Beard Foundation on Twitter and Pinterest.