The brand released the ringtone and graphics in response to queries from Miller High Life fans and MillerCoors distributors, says Taylor Brown, brand manager for Miller High Life.

“It’s a jingle that our older drinkers remember and love, and one that millennial drinkers are drawn to because it hints at the brand’s authenticity and rich history,” she says. “It’s such a catchy melody, and we often get requests for the audio files. So we decided to bundle it with some iconic graphics so it’s easy to download, use and share.”

The brand is sharing the bundles with distributors today and plans to roll it out to consumers later this summer.

The brand plans to make available versions for both Apple’s operating system, iOS, as well as for Android-powered devices, Brown says.

“The jingle is one of our most iconic brand assets, and we’re really leaning into the strength of the High Life campaign,” Brown says. “This is another small way to remind people of the Champagne of Beers this summer. The goal is to get people singing the jingle.”