ranging from well-recognized titles like The Hobbit and Harry Potter to thriller and suspense titles like Red Sparrow and The Butterfly Garden. Even stuff like the Lonely Planet travel guides will be included.

If you’re a Prime member, you don’t need to do anything to gain from this deal. You can head over to amazon.com/primereading to take a look at the details of the offer and begin reading voraciously, for free, and on any compatible device you possess, including your Android mobiles and tablet computers.

Now this time anyone who subscribe for the business’s $99-a-year Prime membership, besides free two-day transportation gains and Prime Video, Prime Music and Prime photographs profit, he or she will get an added benefit i.e. Prime Reading.

You must have the Kindle program on your own smartphone or ereader. Amazon says it’s offering over a thousand “ publications that are popular,” ranging from well-established names like The Hobbit and Harry Potter to suspense and thriller names like The Butterfly Garden and Red Sparrow. Even things like the Lonely Planet travel guides will be contained. In magazines Amazon does unique names it is going to offer through Prime Reading to n’t name, but says it is going to cover everything from technology and sports to cooking and home improvement. One hint: Condé Nast (which possesses WIRED) is likely called for, since an executive from the firm was quoted in Amazon’s press release. It will offer “ ” that is exclusive brief-type reports.

For Amazon, adding this type of perk makes lots of sense. It has data that is profound and profound experience in reading and publications —maybe more than any other firm on the planet. And the collections it’s contained in Prime Reading are probably informed by this data. Amazon understands the best way to optimize for maximum #betrothal from book lovers, and the striking metrics it can report back to investors and advertisers, the better the relationship Amazon can cultivate with them.

Based on the research group Consumer Intelligence Research Partners, Prime members feel compelled to spend more on Amazon than non-Prime members—as much as $1200 a year versus about $500 a year. The company also found that 73 percent of of Amazon Prime trial users finally convert to paid memberships. Bottom line is ’sed by all of which is clearly excellent for Amazon.

Amazon doesn’t disclose many it’s, but CIRP lately although Prime estimated about 63 million members in the US—more than half all US Amazon customers. Amazon CEO Jeff Bezos has said the aim with Prime would be to make the gains so clear that you would be made by not being a member “reckless.”

That definitely appears to be what Amazon’s going for here. The truth is, Prime Reading is the third new Prime advantage on top of giving subscribers access to some Perceptible Stations and audiobooks, plus game benefits Twitch, through its video streaming game service rolled out in less than a month. It appears, with Prime Reading, —er is doubling down, tripling down—on the perks you can get with Prime.