Adam Frucci

When your CEO thinks popping the Netflix disc in the Wii is more difficult than driving to a store to physically rent a disc (and then returning said disc), that might be a sign that your company isn't exactly forward-thinking.

According to this interview with CEO Jim Keyes over at Fast Company, he'd much rather get discs by mail, go to a kiosk or go to a store to rent his movies. Unfortunately for him, he's in the minority there. Netflix is pushing hard into streaming because streaming is very clearly the future. If Blockbuster wants to willfully ignore that fact, I guess that's their prerogative. [Fast Company]