Wienerschnitzel launched its first promotional tie-in with a film, a sweepstakes based on Gramercy Pictures' "Bean." The sweepstakes, concluding today, invited consumers to answer trivia questions about Rowan Atkinson's Mr. Bean character. Grand prize is a trip for two to London. Galardi Group, Newport Beach, Calif., executed the promotion and dGWB, Irvine, handled point-of-purchase materials.

Lego Systems opened a Lego Imagination Center at Walt Disney World's Downtown Disney Marketplace for product demonstration and marketing events. The venue includes a Lego store and a 3,000-square-foot outdoor Lego play area free to the public. Lego operates a similar facility at Minnesota's Mall of America.

Featherlite, a marketer of specialty vehicles, forged a partnership with GMR Marketing, Brookfield, Wis., to create customized mobile marketing vehicles and equipment for consumer and hospitality marketing. Featherlite/GMR Sports Group expects to expand its activities in auto racing and product demonstration events.