OUR ADVERTISING SERVICES

At its most basic, advertising is the process of calling the attention of an audience to a product or service. More specifically, there’s a desire to inform and encourage the target audience into not only desiring a product or service, but to feel a certain way about it.

Advertising not only informs your audience of a new product or service and reminds them of older ones, but it lets them know why they should buy your’s as opposed to your competitor’s.

We offer a broad range of services from strategy, to creative, development and implementation across a range of channels and mediums.

Strategy Development

Strategy development and planning is a key to a successful advertising campaign. Without it campaigns can quickly become costly and ineffectual. At the commencement of any advertising activity, marketing.ideas! consults closely with you to take a complete brief utilising our standard procedures and templates. In this way we can clearly understand your overall marketing objectives, target markets, goods or services. We take into consideration all your internal guidelines and needs to make sure that we are "on the same page" early on in the process.

Campaign Planning

Our marketing experts ensure that we take care of the complete picture. marketing.ideas! campaign plans commence with a client workshop to brainstorm objectives, media and logistics. We take a holistic approach rather than just a creative one because we know that the way in which inbound enquiries are handled is just as important as how the ad looks. At each key milestone client approval is sought to ensure the project stays on track and on budget.

Creative Concepts

We've found the more background briefing materials creative staff have access to, the more appropriate their concept development and the more effective the message becomes. When developing creative concepts, marketing.ideas! ensures that the creative department are completely briefed and have access to all planning documentation including research that has been undertaken. Where appropriate this may involve client meetings and brainstorming. The creative team may undertake where necessary their own research in order to develop creative concepts, for example reviewing competitors' materials, researching relevant target market materials or specific imagery in order to develop an idea. In this way, they can deliver the right message to the right target market, getting you the best "bang for your buck".

Copywriting

marketing.ideas! has significant experience in copywriting for print, online, radio, TV and various other media, and understands that each requires a subtly different approach. Our team of creative copywriters have significant industry experience and are therefore able to quickly interpret the requirements of a brief and understand the implications for the message and tone of the piece with reference to both the target market and delivery media and methodology being employed. Our copywriters also understand the differing needs of an advertising piece as compared to an educational or instructional piece and are therefore able to address the brief accordingly. This is demonstrated by our wide experience of clients and marketing activities, from website content creation, to radio and television scriptwriting to print collateral and advertising.

Art Direction

Art Direction is a key role in marketing.ideas! The art director is responsible for having full awareness and understanding of the brief, and transitioning that understanding into concepts and imagery. Their vision will communicate the mood of the finished output and ensure that it will appeal to the target audience. The art director also has responsibility for the procedures and processes that ensure the quality of production is of an appropriately high standard and continually improving. This includes overseeing finished artists, typesetters, illustrators, photographers, web programmers and print/production and ensuring their output is on time and of commensurately high quality.