The line ‘I Choose Curls’, by Nazca Cosmetics, was created for women that want to break with pre-established beauty standards and empower their natural curly hair.

Packages and graphic elements were thought to have immediate recognition by the consumers and create an emotional connection with them, since each product is made for a different kind of curl. An iconic, happy and vibrant communication was developed to reflect the positive spirit that comes from self-confidence.

@ CBA B+G

+ Luis Gustavo Bartolomei, Marina Lopes

2017

All rights belong to Nazca and CBA B+G.

A linha principal composta por cinco finalizadores | The main line with five leave-in products