ARTICLES ABOUT ASHIANA HOUSING BY DATE - PAGE 3

Faced with rising interest rates, growing competition and stagnation in property market , a growing number of property developers are now moving away from traditional marketing tools and adopting unusual techniques to stand out and woo homebuyers. From 'viral marketing' to 'experiential marketing' and from 'personalized marketing' to staging special events, developers seem to be trying out all possibilities to raise their visibility in a cluttered marketplace as well as drum up consumer interest.

New Delhi: Ashiana Housing Ltd , one of the fastest-growing mid-sized real estate companies, today announced its financial results for the third quarter ending 31st December, 2011. The company reported a healthy increase of 111% in profit after tax (PAT) to Rs 15.26 crores from Rs 7.24 crore in the same period of the previous year. The consolidated revenue for 9 months ended on 31st December 2010 is Rs 157.26 crore, 59% higher than corresponding period in the last fiscal.

NEW DELHI: Realty firm Ashiana Housing, which focuses on developing homes for elderly people, has entered into an agreement with a land owner to develop a housing project in Gujarat. The Delhi-based company plans to develop up to 500 housing units under the project at Halol in Gujarat at an estimated cost of about Rs 60 crore. "We have entered into the Gujarat real estate market through a revenue share agreement with land owner for 10.65 acres of land. We will develop a group housing project on the land," Ashiana Housing Director (Finance)

In a chat with ET Now, Mehraboon Irani, Principal & Head-Pvt Client Group Business, Nirmal Bang Securities, shares his views on real estate stocks . From real estate, anything that you like? From a trading angle, it would make sense to buy into them, so if DLF moves up sharply or an HDIL moves up sharply, I have got no objection or reservation on that. From a fundamental basis, you need to identify the stocks, which have a lot of value in them and do not have a debt problem.

At a macro level, though the real estate sector is facing challenging times, there are firms exploring niche areas to drive business growth. A nascent trend gaining ground in the real estate landscape is developing homes for senior citizens. According to the 2011 Census , there are more than 10 crore Indians above 60 years of age in India. Steadily increasing life expectancy, lack of safety and security in urban areas, rising number of financially independent senior citizens and trend of nuclear family life have made senior citizens an ideal target customer for niche offerings by real estate firms.

PUNE: If ageing is regarded as sunset time, here's a wake up call: service providers see this as a sunrise sector, targeting products made specially for senior citizens. And with an all-India market size estimated at 27 million people over the age of 45 years in socio-economic categories A,B and C, that is, those with disposable incomes, senior or about-to-become senior citizens are a huge market opportunity. In housing alone, this segment alone can absorb between 50,000-1 lakh homes annually, according to Vishal Gupta, managing director of the Delhi-based developer of housing for senior citizens, Ashiana Housing.

NEW DELHI: Realty firm Ashiana Housing today said it will invest about Rs 50 crore in developing a hotel-cum-shopping mall project in Jamshedpur and announced tie-up with global hospitality chain Hyatt for management. "We are coming up with a 4-star business hotel, comprising of 120 rooms in Jamshedpur. For managing the hotel, we have tied up with Hyatt to set up 'Hyatt Place' hotel," the company's Managing Director Vishal Gupta said. The company already has one hotel in Bhiwadi, Haryana comprising 103 rooms.

Ashiana Housing and Finance is a small-sized real estate company based in Delhi. It has strong fundamentals, good projects and no leverage. The company mainly develops group housing, and nearly 15% of its projects constitute of apartments for active senior citizens. Ashiana is strong in facilities management. This helps it to get more customers through referrals. GROWTH DRIVERS & CONCERNS Ashiana has saleable area of 72 lakh square feet (lsf) across ongoing projects in cities like Bhiwadi, Jaipur, Jamshedpur and Jodhpur.

MUMBAI: Realty developer Ashiana Housing has reported 11% year-on-year rise in net profit at Rs 13.04 crore for the quarter ended June 30. The company's revenue for the first quarter registered marginal dip at Rs 42.51 crore against Rs 42.85 crore a year ago. The company attributed the rise in net profit despite no growth in revenue to increase in productivity led by focused approach on operational improvements. Earnings before interest, tax, depreciation and Amortization during the quarter grew 10% to Rs 16.35 crore against Rs 14.91 crore a year ago, the company said in its earnings release.

Did you know that smaller apartments are selling big! Currently, the maximum demand is for 2BHK residential apartments and the supply is following this demand. No wonder, some developers claim 55-60% of their current inventories are 2BHK units. Atma Sharan, the GM (Marketing) of Ashiana Housing Ltd , says: "About 55-60% of our inventory comprises 2BHKs. This is definitely the fastest moving segment, particularly since the first-home buyers are at the beginning of their careers and married life.