I bought a Twine - the sensor that measures stuff and allows you to create simple rules around what it senses. I hardly use it. And the people that make it know I hardly use it because use flows through its servers. The impact of this is that consumers now have to factor in actual use rather than just intended use in the equation of what they buy.

Buying a product driven by green ideals? The data will increasingly show whether those ideals are real.

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