6/29/2009 @ 6:00PM

In Pictures: The 10 Best Travel Campaigns

10. Virginia Is For Lovers (1969-ongoing)

In 1969, as the story goes, a copywriter for Richmond, Va.-based advertising agency Martin & Woltz hit upon the idea for an advertising tagline designed to bring visitors to the state: “Virginia is for history lovers.” Thinking it too limiting, Martin and Woltz dropped the “history.” Good move, on their part. Forty years later, the “Virginia is for lovers” state tourism campaign is still going strong–and still ranking as one of the top travel campaigns in history. “Who, after all, is against love?” says travel journalist Rudy Maxa.