Chia seeds are becoming increasingly popular owing to its nutritional and health related properties such as omega-3 fatty acids, anti-oxidants, protein, fiber and minerals. The major factors driving the chia seeds market include the rising demand of beverages, cereals, and snacks made from healthy ingredients, increasing awareness about gluten free diet, and long shelf life of chia seeds. However, high price fluctuation of chia seeds is the major factor hampering the market growth. Furthermore, presence of various cheap alternatives such as soy, canola and flax is also inhibiting market growth.

Growing popularity of super foods and expanding application scope of chia seeds offers unlimited potential for growth. Moreover, the market’s high demand to supply ratio is also creating lucrative opportunities for growth of the market and for manufacturers. In addition, owing to increasing popularity of chia seeds in Asia Pacific and European regions offers huge untapped market potential.