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Larrivo, which is Italian for "The Arrival," is a lifestyle clothing line which dresses a woman from the moment she finds out she's pregnant to breastfeeding and beyond. The brand which was born in 2003, celebrates the many phases that an expecting mom goes through. Before becoming the CEO and designer of her own label, Loretta Schneider braved the corporate advertising world, meeting many heavy hitting designers of our time while she soon began her adventure into motherhood. As she began searching for breastfeeding clothes, she was left frustrated by the off-putting styling that was in the marketplace at that time. It was then she made up her mind that she wanted to build something that would empower women through their journey on becoming a mother.

Loretta always is open about sharing her insight with her loyal customers and strong celebrity following: "If you find a style or brand that flatters you, marry it. Some of our customers have ordered from us 6 to 7 times. Don't be afraid to try new pieces and mix things up a little. Above all, our mission is to help new mothers enjoy this joyously challenging time of nursing by feeling even more beautiful than they already are."