Company Information
The name Gene Larew® is one of the oldest and most respected brands of soft plastic baits in the fishing tackle industry. Gene Larew baits are designed to catch fish. All kinds. All sizes.

Our design engineers are always thinking about and working on new products. That’s the lifeblood of the artificial bait business. But because our baits are designed to catch fish without gimmicks, most of our baits enjoy a long and productive life. Our Salt Craw is a great example. It has been around for over 20 years, and is still considered one of the fish-catchingest artificial crawfish baits on the market. It’s a real favorite whether fished Texas-style or on a jig.