Remember when I went to the Modefabriek? I was mostly inspired by MINT, but I did come across some brands I did not know yet. One of the stands that caught my eye in the section Refined+ was a very colorful one that seemed out of place because of its exotic and free spirited nature. The women’s clothes were all very beautiful, mostly dresses and skirts. I took a catalogue with me and was pleasantly surprised when I flipped through it back home. It had the most beautiful photo’s, of course with beautiful clothes, but the decor and feel of the campaign truly is fantastic. A lot of attention to detail went into it and as you may well know it’s all in the details. I wanted to share some of that beautiful catalogue with you, if you want to see it whole you can find it online here. The brand is Lena Hoscheck, an upmarket women fashion label from Austria. I suspect this catalogue will become a collectors-item. It’s really that great! {Because of the paper used for this catalogue – an off-white matt – any increase of ISO diminished sharpness and color. Since I’m not a professional photographer this […]

Whenever I’m in Amsterdam I try to squeeze in as much quality shops in the (often) limited time I have. Every time I try to cover one particular area, such as the Pijp or Noord or center. I usually know exactly what stores I want to see and in most cases there even is a time plan involved. You could say I’m a little bit neurotic that way. The funny thing is I usually don’t prepare at all whenever I go and visit a foreign city. Foreign cities and their unknown treasures, the enormous quantity of must-see shops: they have a way of paralyzing me. “There is no way to see everything so I might as well just go and see what pops up.” is usually my city trip or vacation attitude. Since I had plenty of time to get to know Amsterdam (I was born and raised in Amstelveen which is kind of its suburb) I have conquered the paralysis as far as this city is concerned. I know it inside out (like my back pocket as we Dutch folk say). Last Saturday I went to Restored on the Haarlemmerdijk, a shop I wanted to see for ages (I […]