In the article Bassett details how Kezzler codes “enable manufacturers to build a supply chain of authentic, traceable and connected products that carry their provenance with them.” She also explains how Kezzler sees itself as complementary to blockchain technology, at the same time bringing expertise on the physical side of packaging to the table.

Kezzler’s recent project for Mondelēz brand Toblerone is also featured in the piece. During the campaign Kezzler and Amcor partnered with Mondelēz to assign Toblerone bars with a unique Kezzler code, embedded into a QR code. Consumers who scanned the code with their phone could record a special video message for their intended recipient. With the message linked to their individual chocolate bar via the secure and unique ID, the code enabled consumers to personalise their gift.