How to envision your future and find success

Any successful person will emphasize the importance of planning, but sometimes we do things in the wrong order. Zingerman’s co-founder Ari Weinzweig dismisses the idea of endlessly scrutinizing the world and then trying to find a niche where your business fits. Watch him advocate for the opposite process: figuring out the life you want for yourself, then bending the world to make it fit.