High IntenCity

Press Release

Fair Lawn, NJ, April 06, 2014 --(PR.com)-- CHARM IT! by High IntenCity, the original and iconic charm jewelry brand, joins creative forces with Crayola, a colorfully innovative brand for more than 100 years, to host the 2014 CHARM IT! Crayola Creativity Design-A-Charm Contest from April 23 – May 21. Kids up to age fourteen are invited to unleash their imagination and enter an original charm design for a chance to have it produced and sold in the new co-branded contest collection launching at the start of 2015. Visit www.shopcharm-it.com or www.crayola.com for an Official Entry Form and list of participating specialty retailers nationwide.

CHARM IT! will host an exclusive Design-A-Charm event at The Crayola Experience in Easton, PA on Saturday, May 3rd. Mark your calendar and attend this colorful day full of art and smiles. The fun will continue throughout the duration of the contest at local events hosted by specialty boutiques and Nordstrom stores across the country.

“Every day we set out to inspire kids to express their individuality through creativity! This year we are so excited to partner with Crayola, who shares the same passion. Together, we will open up a world of possibilities and empower kids to celebrate self-expression,” comments Renee Levy, president of High IntenCity.

“We are very excited about Crayola’s partnership with High IntenCity and the Design-A-Charm Contest, which gives kids a chance to create and personalize something that reflects their unique personality and interests,” said Warren Schorr, vice president of licensing for Crayola. “Crayola is all about sparking creative experiences in kids and this is a really fun, relevant and engaging way to do just that.”

A panel of CHARM IT! judges will review all entries and choose twelve winners to be announced June 11th on www.shopcharm-it.com. Each winner will receive a $100 CHARM IT! shopping spree on www.shopcharm-it.com and the title “CHARM IT! Guest Designer”. In honor of the winners, Crayola will donate art supplies to Art Start (www.art-start.org) to help support the organization’s creative workshops for homeless and at-risk youth in New York City.

About CHARM IT!:The CHARM IT! brand debuted in 2000 as the original, detachable charm jewelry line for girls 5, 14 and everything in between! As the “I just can’t stop smiling” brand, girls know and love CHARM IT! for the infinite selection and endless possibilities. Design is key, love is in the details, quality is priority, and safety is our commitment. CHARM IT! is a premier brand available worldwide and sold exclusively at independent specialty retailers and premium department stores. For further information and media inquiries, please contact Jackie Blauvelt at (201)663-4538 or Jackie@highintencity.com.

About Crayola:Crayola LLC, based in Easton, PA and a subsidiary of Hallmark Cards, Incorporated, is the worldwide leader in children's creative expression products. Known for the iconic Crayola crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities and creativity toys that offer children innovative new ways to use color to create everything imaginable. Consumers can find the wide array of Crayola products in the "Crayola Aisle" at all major retailers. For more information visit www.crayola.com or join the conversation at www.facebook.com/crayola.

About Art Start:Founded in 1991, Art Start has become a nationally recognized and award winning organization dedicated to using the creative arts to save lives and transform communities. Using daily arts workshops as the vehicle, Art Start connects with kids living in homeless shelters, involved in court cases, surviving parents in crisis, or transient on the streets. Led by Art Start staff and a network of committed NYC artist volunteers, these workshops enable kids to rise above the obstacles they face and replace feelings of frustration and instability with accomplishment, direction, and confidence. To date, Art Start has given over 11,000 young people the chance to find their voice in a nurturing, supportive, and safe environment.