Аbstract. The methodical aspects of analyzing of structural changes impact on the development of basic components of industrial potential of Ukraine are disclosed in this article. In the context of the offered methodology, the results of calculation of structural changes impact on the efficiency of fixed assets, labour potential, innovative and investment development of the industrial potential are shown in the fields of employ¬ment, capital investments, innovations and production of industrial goods. Conclusions as to the received analytical results are made determining the content of structural transformations of the industrial potential of Ukraine
Key words: structural changes, structural trans¬formation and industrial potential.

MODERN APPROACHES TO IMPROVING MECHANISMS
OF ELECTRIC POWER INDUSTRY DEVELOPMENT

Abstract. The paper investigates scientific foundations and practical importance of improving the mechanisms of state regulation of the electric power industry of Ukraine as a natural monopoly. The author offers a solution of the task of identifying the functional characteristics of natural monopolies as market structures, identifies key approaches to improve the mechanisms of state regulation of electric power producing industrial enterprises as natural monopolies, provides an analysis of institutional and legal framework of their management, and clarifies the main contradictions of their demonopolization. The work analyzes the essential features of natural monopolies and defines conceptual approaches to business transformation of natural monopolies.
Keywords: state regulation of natural monopo¬lies, fuel and energy complex, demonopolization, stra¬tegic development, transformation.

CONTENT CHARACTERISTICS OF ECONOMICALLY STABLE EFFICIENCY OF SOCIALLY RESPONSIBLE BUSINESS

Abstract. In Europe and the United States the social responsibility of business is a clearly declared concept of business development. The economic stability of the enterprise is a prerequisite for the implementation of the principles of social responsibility of the business. The basic principles of positioning the essence of economic sustainability in the context of socially responsible enterprises are presented in the article. The typology of economic stability which is acceptable for socially responsible enterprises is improved. The components of the enterprise economic sustainability are detailed. The correlation between components of economic sustainability of the socially responsible businesses is highlighted. The article emphasizes the diversity of approaches to positioning economic sustainability and presents the differences between them. The paper takes into account the factor of social responsibility of business while correlating the components of the economic sustainability of the enterprise. The basic principles of this approach are justified. The conceptual apparatus of economic sustainability is grouped into 4 levels. This approach makes it possible to take into account the priority of categories and to structure them within the research object. Within the proposed approach there is also described and justified the essence of the economic sustainability related categories.
Key words: economic sustainability of enterprises, social responsibility of business, the typology, the compo¬nents of economic sustainability, categorical apparatus.

EVALUATION INDICATORS OF THE MARKETING STRATEGIES EFFICIENCY OF VALUE-BASED ENTERPRISES

Abstract. The article presents indicators used for evaluating the enterprise marketing strategy efficiency with current approaches. Trends in evaluating marketing strategy of value-based enterprises are analyzed and specified. There are selected and grounded evaluation indicators of marketing strategies efficiency of value-based enterprises. The system of indicators corresponding to the selected principles and demands of value-based manage¬ment as well as to the suggested efficiency evaluation criteria is developed. The aim of this research is to analyze advantages and disadvantages of current evaluation indicators of marketing strategies efficiency in the process of their application as well as develop new indicators to meet the requirements of value-based enterprises. As a result of the research a system of indicators to carry out an objective and overall evaluation of the marketing strategy according to the integral efficiency indicator and in compliance with the requirements of value-based enterprise management is proposed. The research results can be applied in the evaluation model of the marketing strategy options at the value-based enterprises with the aim of choosing the best option.
Key words: indicators of efficiency evaluation, marketing strategy, marketing strategy efficiency, strategy options, system of indicators, value-based enterprise.

A. I. Horyachka,
Bachelor of International Economics,
Lviv Polytechnic National University

THE DEVELOPMENT OF E-COMMERCE IN TERMS
OF VIRTUALIZATION INDUSTRY

Abstract. The article focuses on the analysis of the virtual economy, global trends in e-commerce, market size of e-commerce and the prospects of their development. Innovations in e-commerce, industry 4.0, which is a profitable platform for investments from around the world, are presented.
Key words: e-commerce, virtual economy, real economy, Internet, Internet sector, online stores, virtualization industry, industry 4.0, Ukraine.

OPERATION AND MODERNISATION OF FIXED
ASSETS AT MACHINE-BUILDING ENTERPRISES

Abstract. The article presents the research into the issues of operation and modernisation of fixed assets that is of particular importance in conditions of investment development by machine-building enter¬prises at the modern stage of the economic development of Ukraine. Investments targeting particular facilities (buildings, transportation means, and equipment) stress the relations between investments and fixed assets. Modernisation seen as improvement of functional features of equipment, taking into account the stimulating factors, helps increase the production quality indicators.
Key words: modernisation, fixed assets, fixed assets operation, life cycle of fixed assets, factors of modernisation, improvement of fixed assets, machine-building enterprises, depreciating of fixed assets.

THE ENVIRONMENTAL SUSTAINABILITY – ASSESSMENT
OF REGIONAL PRIORITIES FOR AIR POLLUTION REDUCTION

Abstract. The problem of reducing air pollution as key element of environmental sustainability by regional criteria was considered. The basic study approach is taken, according to which the quantitative analysis methods were used to define the relation between air pollution reduction and the relative reduction volume of its negative impact on the region's inhabitants. The result proved that the product of two indicators – the concentration of air pollution and population density in the territory determines the priority of reducing pollution and as a result the implementation of regional eco investments. Conducted interpretation proposed approach using statistical data on air pollution for the largest cities in Italy and dust pollution areas for Polish Voivodships. Corresponding conclusions of practical significance and prospects of the proposed approach to the definition of regional priorities of reducing air pollution were made.
Key words: environmental sustainability, regional development, air pollution reduction.

INTENSIFICATION OF INTERNAL CONTROL OVER QUALITY
COSTS AS A MEANS OF IMPROVING PRODUCT COMPETITIVENESS

Abstract. The article explores the application of the active control over quality costs that gives an opportunity not only to identify existing deficiencies and deviations, but also to optimize the structure and amount of quality costs, and to forecast future changes. The extension and modification of the tasks of the control over quality costs at the transition from passive to active forms is considered. The specific features of the active control system that distinguish it from the traditional one are identified. These include the control functions, the controller’s responsibility, and the controller’s qualifica¬tion. The model of control cycle with using the active control system is developed. It includes the following stages: preparation, implementation, subcritical stage of the controlled object modification, and an inertial stage. The essence of the control stages and the possible states of a controlled object are characterized.
Key words: internal control, quality costs, quality management, accounting information, control model.

PARTICIPANTS OF AN INNOVATIVE PROJECT: THEIR TASKS, CONTRIBUTIONS AND INTERESTS

Abstract. The article considers the role of partici¬pants of the innovative project in its implementation, contractor relations, information, financial, and material flows that arise between them and accompany the process of the project implementation. Contributions and interests of participants in terms of the theory of groups of economic influence (stakeholders) and the conditions necessary for the successful implementation of an innovative project are investigated.
Key words: innovative project, participants of innovative project, asymmetry of information, groups of economic influence (stakeholders).

MOTIVATION AND EVALUATION OF PERSONNEL
IN MODERN CHALLENGING ENVIRONMENT

Abstract. Relationship between motivation and evaluation of the personnel in the enterprise management system as a purposeful influence on employees’ performance is substantiated; the new tasks set before employees in modern challenging conditions are outlined. There are defined today’s new challenges that are becoming a reality and are determining the new tasks set for national management. The basic essential components of personnel motivation and evaluation are presented; the content analysis of the personnel assessment tasks depending on manifestation of specific trends in society is made. Relevant principles of motivation and evaluation of personnel are indicated, the need for the formation of innovative mechanism for managing the personnel efficiency and work is emphasized. The mechanism is supposed to combine motivation and evaluation contexts and harmonize relations between employers, managers and employees.
Key words: motivation, personnel evaluation, motivators, motivational policy, personnel management.