Being one of the most convenient data visualization, reporting and dashboard tool due its easy integration with Google’s tools, Data Studio quickly became a go-to tool for majority of digital marketers. However, even though I don’t find myself using 100% of its potential, I did find range of limitations for which you either need to find a workaround within the tool, edit a source itself or even merge it prior to importing to Data Studio as you can’t combine multiple data sources in a single chart.

What most of us probably got used to when talking about Search Engine Optimization is that we should find some relevant keywords, take a look at the search volume, check the competition and write the content which will address them and everything is going to be alright.

Due to the fact that it’s easy to use and particularly that it’s free, in some circles, Google Analytics became a synonym for Web Analytics in general. However, even though it’s free, Google Analytics is a very powerful tool which can help you understand better the interaction of users with your website and, by that, improve your product or service.