How many total named accounts can I have within Marketo ABM?

There is no limit from a product perspective.

How many account lists can be created?

1,000

How many Named Accounts can be added to the Account List?

500

Is Marketo ABM Workspace specific?

No. Named Accounts are visible to all the Workspaces. But Lead Partition rules are still honored. Which means you can see a named account in multiple Workspaces but depending on the Lead Partition rules, you can only see leads belonging to the corresponding Workspace within that named account.

Which lead attributes are used for Lead-to-Account Matching?

It is based on 3 lead attributes: Email Domain, IP Address and Company Name. We convert Email Domain and IP address to the Company Names and match all 3 to identify strong and weak matches.

How are strong lead matches to Named Accounts determined?

When the Company Name matches 3 out of 3, or 2 out of 3 times, then we consider this a strong match.

How are weak lead matches to Named Accounts determined?

When the Company Name matches only 1 out of 3 times, then we consider this a weak match.

How can you make Marketo ABM automatically associate leads to Named Accounts?

When you create a Named Account from any of the Discover grids, Marketo creates rules which then going forward are used to do automatic association of leads from the company to Named Accounts.

Do I see all the CRM accounts in the Discover CRM grid?

Yes, all the CRM accounts that are synced in Marketo show up here

Does the number of CRM accounts match the number of CRM accounts shown in Discover CRM grid?