Sharp's Latest Display May Give Longer Playtime

12/4/2012 5:24AM

Sharp and Qualcomm will work together to develop a new generation of smartphone and tablet screens that will extend battery power and provide sharper displays. The WSJ's Daisuke Wakabayashi says this new technology represents the last opportunity to save Sharp.

This transcript has been automatically generated and may not be 100% accurate.

I ... the the ... US technology giant Qualcomm is taking ... a significant stake in Sharp Corporation and the embattled Japanese company that has seen better days ... with me to discuss this is that walk by and see our technology correspondent in Tokyo ... die thanks for joining NL you've been trying the story very closely ... this pretty Will Big watershed moment I think a Japanese corporate history I mean ... he was never really seen a big U S tech company taking a stage and a rival before and Japan ... what does this mean about for the future of Japan's technology industry ... well it certainly shows us on it it lumps and industrial units ... are ... was once considered one of the detention in a strong Eastern and the names and can lead ... sector ... and the fact that it's out there basically ... I'm looking to get class money from anyone who owned him Spencer Green ... aam and Qualcomm's its the twenty years today ... what are you know around twenty billion dollar spent ... million dollar spent ... a chart ... shows that you know kind of how ... desperate ... situations for Sharp and the industry in general ... foreign investor I think that's a pretty significant because we haven't seen a lot of that in Japan is you know very well ... aam ... what's more interesting though is that these two companies of August are produced in this new kind of panel ... to get there now that technology is called a cell technology tells LaVette more about what it can to ... right so ... Qualcomm has its own screen technology to ensure a sunscreen for causing her to ... do whatever to develop ... next-generation display ... you know one of the big issues right now the displays of ... you know when I'll use and today is that really sucks up battery life and so ... the date of this great smartphone or tablet ... you know if it's runs out of battery and two hours three hours are not really maximize what to do ... and so what a lot of companies and prominent Jewish are with the intent of this plan Qualcomm it's it's ... not just find it kind of low power all started ... and the two countries together members of both the technology to look at the slow our alternatives ... um ... create ... a next-generation this with ... the release ... of Windows smartphones and tablets ... so does the ... fact that ... our family or a sharp breath basically and this proprietary technology that has ... companies and it's going to companies and this is a trump card in each ... with their order last week that Sharp is also in talks with Dell and Intel ... about capital states as well and ... it is because of this use of technology ... in those kind of strange sounding name but it's basically ... found ... a collection of letters ... materials used to ... this point the displays are mostly been working so I can ... use a new ... set of materials that are ... um ... but you know combine to ... form and ... display and what's interesting about this display output in China is that ... not only is low and Angie ... and nation are touchscreen a lot more response said and I'm ... faster to react faster ... as well as you know I'm ... allowed more or pixels per inch Sony have more screen density and ... more as a sharper picture ... no pun intended I guess ... but that in terms of this technology ... the question is can serve ... mass produced this at a level where it makes sense for them on cost basis because ... that's the problem they they don't have a lot of cash right now ... yet um ... Zoe's mullets whole lot of promise ... and disco in terms of mass producing it ... I'm the and the production yields which is kind of but the driver and whether screen can be ... profitable or not ... having very low I'm so so on which are things that it's it's figuring things out and that when ... you know it's the same as with any news screens out when to speak ... to ramp up ... of course I shot it doesn't have ... time to read up on ... the ... trampoline when it ... hopefully when these types of new investments from Qualcomm and the other ... actually ... they think that the US was something more time to to roll out in a gazelle and hopefully reach ... aam ... but full of promise ... shoppers ... as it will actually use any products right now is selling its testing phase ... yet China has a few of its own smartphones I using it so right now ... I believe one of the US ... has aam uses ... its own along with other LCD ... and I'm ... to to show you really went into acting Sharp is hoping that its own products will really show and the lives of ... um but it has been ... incorporated many products and ... it estimates it and that ISG our technology correspondent interview with The Wall Street Journal ... it is today