Philips,
a global leader in health and wellbeing has launched its first brand of clipper
for the African market, and the company is confident that the product has all
it takes to be a major player in the clippers category in Sub-Saharan Africa
market.The
company said the new clipper was launched after a four year long research in
several markets across sub-Sahara Africa. It added that the new Philips African
clippers were designed to offer a more effective and precise haircut without
the risk of cuts, rashes or bumps.

“The
Philips clipper was developed and extensively field tested, taking into account
the core concerns that came out in the research- mainly the need to get that
clean shave feeling but to avoid the scratches, cuts and bumps that sometimes
develop on the skin,” General Manager, Philips Personal Health- West Africa,
Chioma Iwuchukwu-Nweke, said.The
clipper market in Africa is valued at about 200million pounds and the Nigerian
market accounts for a major share of that sum, as about 3.5million units of
clippers are sold in the country.

The two
clippers launched by Philips are Philips Clipper Pro, which is ideal for
professional barber styling and Philips Clipper Home, designed for personal
use. Both products have been launched into the premium category of the clipper
segment and would be contending in that category with other existing market
leaders.“Yes;
there are loads of competition out there. But we intend to beat competition. We
have spent lots of time on research, finding out what the market wants. We know
the market wants more, that is why we produced the Philips clipper.“Some
clippers out there will give you the perfect precision, but then they cut the
skin. Some are gentle on the skin but don’t give precision. But Philips is
offering the best of both worlds. That is why we say ‘cut your hair and not
your skin’”, Mrs. Nweke further stated.The
Philips hair clippers are already on sale in major supermarkets and online
malls around the country including Yudala, Jumia, Next Time and Market, and
they come with a 2-year guarantee.