William is a serial entrepreneur and above all, a leader and a visionary. After working as a radio presenter, he set up his first business at the age of 19 by opening one of the first anti-radar specialist stores. He then joined forces with Fabien Pierlot to create Coyote System, a French unicorn of the 2000s. In 2015, he founded XXII which was driven by his hunger for design, his desire to always be moving forward and his vision and passion for new technologies.