Don’t expect many direct applications to advertising and marketing. You won’t find them in this book.

However, he doesn’t want to be known for just ringing the alarm bell and sending us all into hiding. So, he will be following the Pendulum with a new book called Invisible Heros. These are the type of people who can lead us out of whatever mess we find ourselves mired in for the next two decades.

If I were you, I’d have a happy movie ready to play after you listen to this one. You’ll need it.