Purchase behavior is one of the strongest targeting options available to merchants. The problem is that many are depending on surveys, which likely include how shoppers want to spend versus how they actually spend, to find the behavior. >>

From search to mobile, there are a plethora of ways to use different advertising units and buying options to compliment one another. According to one expert native and RTB are another of those complimentary combinations. Here's how brands can better use these formats.
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Crowdfunding has become quite a popular way to fund new ventures, but according to one new study the crowdfunding craze really hasn't caught on with small business owners. In fact, Manta's new survey finds only about one-third of SMBs say they used 'alternative funding' measure because they didn't qualify for traditional bank loans. >>

As online retailers battle with fraud by implementing authentication and verification processes, those same processes are costing them as much, if not more, in lost sales due to frustrated shoppers, according to a new report from ThreatMetrix. >>

In online advertising campaigns are only as good as their targeting. In today's advertising roundup, a new partnership and a new targeting option could set up to help brands better connect with their audience members in the online space. >>

There seems to be a disconnect between how consumers are answering survey questions on spending and how they are actually spending. That disconnect, says one expert, means merchants need to dig deeper than simple if/then type questions.
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Although some say native advertising as an unknown entity, it isn't slowing the adoption of the ad format. Rather, according to one expert, native is seeing strong growth that point to even higher adoption rates. >>