Anybody use service magic?

I got a call today from Service Magic and they wanted to use me on their contractors list. They have a website that people go to to find qualified contractors that they have interviewed. Potential customers are required to fill out a 3 page form to show they are seriously interested. It would cost me a $99 lifetime start up fee along with $11 per customer they send me the information to. Then I have to win the bid. I was told they would send me 2-5 customers a month in my zip code.