Lovely Package

Curating the very best packaging design

“Broken Trail Foods, headed by owner Todd Broughton, is a new company just getting into the retail food industry. They came to us to design their first product line, a BBQ sauce so tasty that it would make a New Yorker want to be a Texan. The secret recipe has been perfected by the Broughton family for 50 years. A lot of history and pride go into each bottle, so this was an important element to capture in the design.

The main challenge was creating the look and feel of a down-home Texas BBQ sauce while making the product jump off the shelf amidst all of their competitors. We’re happy to say that these bottles of joy are flying off the shelves and smothering smoked meats across the South.”

I taste-tested the Bold and Spicy flavor at “Canton Trade Days” and was pleasantly surprised. I tried it for the first time on a chicken breast I had cooked a little dry and this sauce came to the rescue.
I’m not sure which one I liked better – the creator’s professional and friendly attitude or the just right and not-too-hot spicy flavor. With that winning combination who can decide?
I can’t wait to see what else they have hiding in their recipe box!