According to Comtech, Apple’s rise in the US has not been replicated in quite the same way across Europe. Android still takes the lead there, accounting for 73.9% of sales in Germany and 81.7% in Spain. However, IOS is now enjoying share gains in four of the five major European countries with a particularly strong performance in Britain where it holds a 32.7% share.

Samsung was the strongest single brand among smartphones, accounting for 27.1% of all sales, with Apple in second place and HTC in third.

Google continues to remain on top in the race for dominance in the American smartphone market, commanding a majority of users, according to the latest report from comScore, which estimated sales through the end of October.

ComScore found that Google’s Android was still the most popular operating system with Google’s Android OS 53.6 percent of the market, while Apple’s iOS had 34.3 percent. Overall, 121.3 million people in the U.S. now have smartphones, comScore said, or about 51.9 percent of the country, up 6 percent from July.

Ad network Chitika (above) has been keeping tabs on Web traffic to its network over the past five months. It found Apple’s iOS made up about 65 percent of traffic while Android remained at 35 percent.

IDC projects that for all of this year, consumer shipments of Android smartphones will reach 351.9 million, “employee liable” shipments will be 87.7 million and “corporate liable” shipments will total 15.1 million.

By contrast, Apple will ship 78.6 million iOS-based iPhones to consumers, 37.1 million to workers and 31.1 million to companies.