Rodebjer “Rubyfruit Jungle” at NYFW 2014

Swedish brand Rodebjer returned to NYC’s Maritime Hotel on Thursday, 6 February to present its Fall and winter 2014 collection to an intimate audience. Entitled “Rubyfruit Jungle”, the collection drew inspiration from the debut novel of American feminist Rita Mae Brown. Ms. Brown coined the expression to refer to female genitals. The collection is intended to represent the “wide spectrum of felinity, ranging from the soft and serene to the sharp and hard.” Its materials ranged from soft cottons to tough leathers, cut in mostly geometric patterns including narrow stripes and grids.