December 09, 2008

Burger King's Anthropology Experiment

Burger King has launched a new integrated campaign, the "Whopper Virgins." It's similar to the "Whopper Freakout" campaign, in that it's drawing on the authenticity of documenting real reactions. In the case of the "Whopper Virgins", Burger King found folks who had never been exposed to hamburgers, and conducted a taste test of the Whopper vs the Big Mac.