High space utilization and alignment of space allocation with business goals are mandatory for competitive business models. This means that space policies and models must be highly responsive in anticipating and matching space with current and future business drivers. Chuck Mummert and Randy Schmitgen illustrate a method for aligning and re-aligning workspace strategies with core business goals through data-driven master planning, user-focused data collection and analysis methods, and adaptable facility components. They demonstrate quantifiable increases in productivity and personnel satisfaction, profile change management practices, and provide tips for navigating internal processes and securing capital funding.