This article was contributed by Nico Prins.
The trick to growing your business is keeping your existing customers happy and finding new clients. In business speak it’s a marketing strategy. If you’re running your own business it’s a hustle.
Simple.
Well, if only it was that easy.
I don’t claim to be an expert in creating small business marketing strategies… Still, I’ve learned a thing or two over the years about inbound and outbound marketing.
Three years ago I set some time aside to work together with my wife on her travel blog. The site was getting 30,000 unique visitors a month, but was making just $300 a month. A month after we turned the site into a business the number of visitors hadn’t budged, but the profit jumped 500% (not a life changing amount, but a healthy profit).
That’s inbound marketing.
Last year I started a new project with my business partner, launchspace.net. Our idea was (...)