‘Back streets of the Internet’ is a short documentary by advertising agency Wieden+Kennedy Tokyo Lab that explores the online creative culture of Japan.

Directed by W+K Tokyo Lab art director Shingo Ohno, the documentary seeks to provide “a glimpse of the type of creative culture that exists online behind the language barrier on the backstreets of the Internet in Japan”.

“Will Japanese Internet culture have an impact on global pop culture the way that Japanese street culture did? Are all Internet memes secretly manufactured in a warehouse in the Japanese countryside? No one can say. But perhaps this video will allow you to form your own point of view.”