According to a survey performed by Walker Sands’ of B2B and B2C clients, approximately 1/4 (24%) of all total website traffic came from mobile devices during the first quarter on 2013. This percentage is a 78% increase from the first quarter of 2012, and a 109% increase from 2011.

Web traffic from mobile increases by 78% from 2012-2013.

IPhone and Android dominated the mobile traffic breakdown by device, with Android at 42% and iPhone at 36%.

Website traffic by mobile platform from 2012-2013.

For more information on mobile marketing and creating a mobile website for your business, visit ATS Mobile.

A May 2013 Princeton Research Associates survey showed the demographic differences between IPhone and Android owners. According to the study, the biggest demographic differences between IPhone and Android owners involve income and education. Compared to Android owners, people who own an IPhone are more likely to have an income of $150,000+ and to have graduated from college+. In addition, the survey showed differences in age, gender and race.

A May 2013 survey shows the demographic differences between Android and IPhone users.

Over 2/3 of all cell phones sold in 2012 have been smartphones. Hence, smartphone penetration has now exceeded 50% in the USA. While Android is the dominant smartphone OS, Apple’s iPhone sales continue to flourish.

Apple soared past analysts’ expectations, reporting on Tuesday a nearly 60% increase in sales and a 94% rise in profits in its fiscal second quarter compared with a year earlier. The company sold 35.1 million iPhones, many of them in China, where sales leaped by 400%. Analysts had feared lower-priced rivals would eat into iPhone sales, but the report “shows they are able to maintain their pricing without compromising on growth,” said Michael Holt, a Morningstar analyst. Sales of iPads grew 151% to 11.8 million units. Verizon Wireless and AT&T together sold 7.5 million iPhones and are prospering from data services sold through the smartphone.