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Ultimo SS15

For the past couple of weeks we have been busy launching our spring/summer collection, with the beautiful Petra Nemcova.

In the brand new campaign, the Czech beauty showcases Ultimo’s stylish new fashion collection made up of six stunning designs available in sizes A-G cups, prices start from £12 for briefs and £24 for bras, and is available to buy now in store and online!

Whether you’ve been inspired by Fifty Shades of Grey and want to try some discreet strapping or you prefer a more feminine look with lace, there’s something for every woman.

Key pieces from the new collection include Sophia – a truly gorgeous, high-impact set crafted from soft black lace with blush pink underlay – and Ana (pictured), distinguished by sexy cage detailing with a seam of silver thread to beautifully frame the cleavage.

Sophia bra (£35) & brief (£18)

One Ana bra (£24) and Brazilian briefs (£12)

A splash of colour is introduced to the collection thanks to Jessie in mulberry pink, the perfect everyday bra with gorgeous lace, overlaid onto glamorous soft pink fabric, offering a fashionable look, complete with a branded motif at the centre. Jessie also features a racer back option, making it really practical for different outfits.

JESSIE (bra £34; brazilian short £12)

This season we’ve also introduced some lounge and night wear options, a flirty upgrade from your onesie.

The Vivian slip is elegant and alluring, crafted from soft black satin, it is trimmed with contrasting black eyelash lace detail to create a delicate, yet striking slip, and finished with satin spaghetti straps that delicately criss-cross at the back.

VIVIAN slip (£40) – bra & selection of briefs also available

The Eliza Cami is feminine, glamorous and seductive. Made from luxurious transparent stripe fabric and edged with ribbon slot lace trim, it’s a pretty alternative to lounge wear!

ELIZA cami (£30) ELIZA bra & selection of briefs also available

Michelle Mone OBE, our founder, said: “I’m thrilled to announce that Petra is the new face and body of Ultimo. She is a supermodel who has international success, and – as you can see from the new campaign images – it’s easy to understand why. We’re delighted to have her representing Ultimo.”

Welcome to the Ultimo Lingerie Blog

For all things Ultimo - this is the place to be!

We aim to keep you posted with all our latest news and keep you up to date with all the fashion trends in lingerie. We will post news of our new inventions, new models, new lingerie, new photoshoots, and everything that you can get involved with from the start. Any lingerie dilemmas? We're here to help!