Sony Pushes New Plan for Recovery, Insults Apple in the Process

In an interview with Sony’s chief executive, Howard Stringer, the New York Times’ Hiroko Tabuchi uncovered Sony’s next strategic move in taking back the throne in the consumer technology world. It includes an all-in-one online network that includes Sony’s films, music, games and other exclusive content made available for their TVs, media players and Playstation consoles.

But, as the New York Times pointed out, other companies have already created a proprietary network for acquiring media, the most notable of them all being Apple. Regardless, Sony is confident that it’s “winning formula” will “outdo the Apple iPod business.”

Stringer told the New York Times that Sony “[has] a supreme advantage once we get software right, because the quality of our hardware is exceptional. I think our hardware is more durable than Apple. You don’t want something that breaks down every 10 minutes.”

Sony’s has already had a string of not-launches this last year, including the EyeVio site (pictured above), which was intended to be a video-sharing site for owners of the company’s camcorders and other Sony media products, like their Sony Ericsson mobile phones and Walkman music players. According to the company’s own admission, their inability to get their software and hardware departments working together has failed them, and their loyal consumers.

Comments

First of all, a statement like this breaks just about every protocol record in the book. You can never become better by putting others down. Personally, I think that this is a streak of jealously, and Sony is scrambling at the bit to attempt to regain their throne.

In my lifetime, I have had far more Sony products break down, than Apple! Apple goes out of their way to ensure quality, and customer satisfaction.

Another huge thing that Apple pays a ton of attention to, that most people don't seem to understand sometimes, is that they engineer and design all of their products to work together seamlessly, without memory sticks!

I remember seeing an advertisement somewhere of how all of Sony's products could "work together". Their idea was/is that the Sony memory stick could link everything up. To what end? They also need to join the rest of the digital world with the SD card, and stop being so proprietary in that sense.

I believe that Sony has a lot of really wonderful products. Like Apple, they need to take a far more holistic standpoint, and focus more on just how these electronic devices are going to fit into people's lives a bit better.

Apple has a great way of making people feel a part of their company, that they are each individual smart, creative genius' who have control over their creative, business, and personal lives.

Where is Sony's culture in this sense? It hasn't been around since the late '80s, early '90s.

A key to their comeback, that has been grossly, and unfortunately overlooked by corporate, is to take the QRIO project out of it's grave, and use that amazing robot to do precisely what I have described here. Will they? Probably not. They lost sight of the long term financial gain of what potential that project really had.

Firstly, of course, they have to get over their juvenile selves, and regain a bit of social intelligence.

Now, really..... QRIO would have NEVER said such things! Or even AIBO for that matter!

__________________________

http://www.daniellouisrappaport.com
Because I can do ALL of the following :
concept design and development
graphic design
merchandise design
motion graphics
motion picture editing
photography
audio
writing
technical support

Guess they forgot what sort of epic fail Connect and OpenMG ended up then. Also, almost every single Sony portable audio player I ever brought from the mid-90s right upto 2001 died in less than two years. The first iPod I brought after my third MiniDisc player in a row bit the dust is still tootling along after these eight years and in use every day.

Their hardware as in home electronics like TVs, those are rock solid. Audio devices, much less so.