Health System Develops Campaign To Promote Digital Helpline

Millennials are officially the largest generation, edging out baby boomers in 2016, according to the U.S. Census Bureau. By 2018, millennials will have more spending power than any other generation, and marketers are lining up to find ways to connect with them. So what do hospitals have to offer young, mostly healthy people?

OhioHealth turned its attention to sexual violence, a scourge that impacts this generation more than any other.

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With the help of a $1.2 million grant from Ohio Attorney General Mike DeWine, OhioHealth developed an integrated campaign to promote the Ohio Sexual Violence Helpline. The helpline provides 24/7 advocacy, support, and resources to survivors of sexual violence.

In our new article, we look at the results of the campaign and reveal which channels were the most successful at reaching this millennial audience of digital natives.