BCW Wins 2019 Artificial Intelligence Excellence Award

13.3.2019 21:28:00 CET | Business Wire

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BCW (Burson Cohn & Wolfe) today announced it was a winner in the
Business Intelligence Group’s Artificial Intelligence Excellence Awards
program for its work on behalf of client Boehringer Ingelheim in
creating the first-ever AI chatbot for global patient education launched
by a pharmaceutical company. BCW and Boehringer Ingelheim were honored
in the Limited Memory, Product or Service – Large Company category.

The Facebook chatbot, Tabatha, part of the company’s global “Think. Act.
Breathe” asthma awareness campaign, was created to help people
understand the impact asthma has on their daily lives in a private
environment. Artificial Intelligence driven, Tabatha is designed to help
those with asthma to self-identify symptoms, learn more about their risk
and prepare for a doctor visit. Tabatha was the first disease awareness
resource able to measure not only to what extent the information
motivated people to learn more, but also whether they intend to take
action and see their doctor.

“AI enables an incredibly powerful approach for developing educational
and informative campaigns that allow clients to engage on a one-to-one
basis with their audience,” said Chad Latz, Chief Innovation Officer,
BCW. “In the pharmaceutical sector, AI layered with emotional
intelligence can be influential for improving disease awareness and
delivering critical information, in real-time, in a highly personalized
way. We are delighted by this wonderful recognition by Business
Intelligence Group.”

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of
recognizing true talent and superior performance in the business world.
Unlike other industry award programs, these programs are judged by
business executives having experience and knowledge. The organization's
proprietary and unique scoring system selectively measures performance
across multiple business domains and then rewards those companies whose
achievements stand above those of their peers. www.bintelligence.com

About BCW

BCW is one of the world’s largest full-service global communications
agencies. Founded by the merger of Burson-Marsteller and Cohn & Wolfe,
BCW delivers digitally and data-driven creative content and integrated
communications programs grounded in earned media and scaled across all
channels for clients in the B2B, consumer, corporate, crisis management,
CSR, healthcare, public affairs and technology sectors. BCW is a part of
WPP (NYSE: WPP), a creative transformation company. For more
information, visit www.bcw-global.com.