What is Search Engine Optimization (SEO)?

Search Engine Optimization is the process of affecting the visibility of your website on search engines like Google, Bing, DuckDuckGo and Yahoo! with tactical on and off page optimization strategies.

Search engine algorithms are constantly changing and the web crawling bots (spiders) are examining and indexing your website pages. Based on the algorithms, they decide the rankings on search engine results pages (SERP). Search engines focus on relevance and providing users with the best possible pages based on their search query, IP and cookies.

There are over 200 different ranking factors that search engines look for when ranking a website. Some ranking factors include:

Keyword relevance

Fresh/updated content

Meta tags

Indexing

Credibility/Trust

Readability

User experience

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they are unable to see or understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.