The Next Generation ESB: Why Integration is the Foundation for Better Business

Matt has been with IBM for 13 years. He is currently the Product Manager for IBM Integration Bus, IBM's recently announced strategic ESB offering. He has previously held a number of technical and release management roles for products within the WebSphere brand, including WebSphere Application Server, WebSphere ESB and WebSphere Business Events.

Successful organizations today operate within eco-systems which extend well beyond their own boundaries. They must connect electronically to their suppliers, partners, distributors, resellers, regulators and customers. Each of these have their own systems and applications which were never designed to connect, so the application development community is asked to "work magic" in bringing them together.

A universal connectivity solution with the ability to transform and translate any data format to any other simplifies the creation and maintenance of integrations - allowing the application developers to focus their valuable time and resource back on the high value business logic of the application.

Join this webcast to hear Matt Sunley, IBM Integration Bus (formerly known as WebSphere Message Broker) Product Manager, IBM Hursley Lab, discuss how .Net applications, mobile devices, the cloud and social data can all be easily integrated into your own universal connectivity fabric.