On second thought, it's sort of reverse Keyword highjacking. Usually, keywords are highjacked to condition sheeple into not reacting to a negative event, by taking a word associated with a negative event and creating a benign event with the same name, and then popularizing it like crazy.

Here's an example I found:1962 Hanoi show trial resulting from CIA scuba disaster Operation Vulcan was hijacked into >

>the 1964 first episode of TV's 'The Man From UNCLE' was called ... 'The Vulcan Affair.'