CAR-Research XRM Promotes Keith Shetterly to Vice President of Research

[Note: I just saw this and wanted to congratulate Keith. I thought the ADM community would appreciate this in light of his extensive involvement and participation over the years.]

CAR-Research XRM Promotes Keith Shetterly to Vice President of Research

Houston, Texas, June 10, 2013, CAR-Research XRM, a single-source CRM solution uniquely branded as;“XRM, Extreme CRM,” today announced that Keith Shetterly, previously Director of Business Development and Call Center, has been promoted to Vice President of Research. In this new position Shetterly is tasked with leading the Research Division, as well as working with the CAR Research product development, marketing, and sales organizations to ensure that the company continues to deliver the highest quality products and services.

“As Director of Business Development and working with our Vice President Jeremy Welsch, Keith led the effort to modernize and revamp the call center products for CAR- Research. The products are 18 years old with a solid dealership-sales-making history, but they were limited to use only with CRM customers of CAR-Research XRM. Under Keith’s leadership; along with a great team in product development and marketing; those products are now more user-friendly and their dollar ROI for dealerships is up across the board. They are also CRM agnostic and available for use by any dealership, regardless of CRM system,” said Patrick Kelly, CAR-Research President and COO. “His skill set is unique; running from Fortune 50 software sales to technology innovation, to in-dealership roles. As a team we will now leverage that experience and leadership in the coming years to grow both our product line and profits.”

Shetterly has almost a decade of automotive industry experience and has been a very successful and prominent BDC/Internet/Processes/Advertising consultant for dealerships; the eCommerce Director and Processes Trainer for a three-location, 16 franchise dealer group in Houston, Texas; and the BDC Sales and Processes Director and #1 salesperson for another Houston-based dealership. Before automotive, Shetterly had a career that stretched from his own entertainment business, to high-tech positions such as VP of Sales and Marketing for a startup, to #1 in global sales for Microsoft, to engineering for Compaq Computers and IBM. Shetterly has a Bachelor’s of Science in Electrical Engineering from the University of Florida.

Commenting on his new position Shetterly stated, “Every VP and Director at CAR- Research is a team player with many hats, and I am proud to be part of that team effort. Working at CAR-Research for the past year I think of the great examples set by Julie Seitz, Marketing Director; Lenice Kaspar, Director of Corporate Project Management; Pat Kelly, COO; and so many others to always ‘just get the right thing done the best way’ and never shying from work across any area of the company. That’s just “The CAR-Research Way.” As Vice President, I want to continue to set my course by those examples and the many others here at CAR-Research. It’s a fantastic team!”

The CAR-Research ground–breaking XRM platform is a revolution in dealership CRM, communication, and database marketing that exceeds the boundaries of traditional CRM. It is a proven singular solution that helps an auto dealership run more effectively and proficiently. The web-based, comprehensive CRM solution increases revenue from sales and service, improves customer satisfaction index (CSI) and service satisfaction index (SSI), and boosts the dealership’s gross profit. A dealership can consolidate all its departments into a manageable solution that delivers value through proven processes at every stage of the customer life cycle.

For 18 years and counting, built by car people FOR car people, CAR-Research XRM is the most complete, seamlessly integrated CRM and Marketing Solution in the Industry: Inventory Management, Internet Lead Mgr, Showroom Control, Missed Opportunity Research Call Center, Desking with Push to DMS, BDC Software, Marketing Solution with Email-Texting-Live Calls, Complete Service BDC, DMS and Telephony Integration and more.

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Congratulations to one if the most active contributors and supporters of the ADM Professional Community! I am personally VERY proud of this accomplishment by Keith and know that he will have a positive impact on the CarResearch suite of products and services. Keith's extensive technology development background will certainly serve him well a he leads the charge for proving existing CarResearch products, and perhaps even introduce a few new ones.

Best of luck to you, my friend, and I am confident you will show the type of leadership and vision in this new role that the auto industry needs.

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