We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners If you want to change your cookie setting, please see the ‘how to reject cookies’ section of our Cookies Notice. Otherwise, if you agree to our use of cookies, please continue to use our website. To learn more, view our Cookies Notice.

Whitepapers

Today, 500M people use a voice search powered digital assistant. That number is expected to skyrocket to over 1.8B people by 2021. In partnership with Bing, this joint analysis explores the factors that have given rise to the use of digital assistants and voice-based conversational commerce, and offers marketers advice on what to do now.

Key Points:

Voice is quickly becoming the search method of choice. Half of all searches will be voice searches by 2020. - comscore

Similar to the mobile revolution, voice-based interaction with digital assistants is ushering in an entirely new set of consumer behavior. By 2020, Gartner predicts 30% of web browsing will be screenless.

Could relevance factor be the new “quality score” for marketing to the machine?

Interaction with a digital assistant is not a series of isolated touchpoints – it is an ongoing conversation.

We appreciate your interest in our research and value your privacy. (Read our complete privacy notice.) When you download our insights piece, we keep a record of the information below, so we can track how much interest there was in the piece. If you feel uncomfortable with sharing your information below, we encourage you to either anonymize your entry (i.e., enter “anonymous” for each field) or decline to download the materials.