ANALYTICS

Data matters. But do you have the right numbers to crunch, and will you run the right tests? Our mobile app analytics services help steer your product development in the right direction.

GOOD DATA DRIVES GOOD DECISIONS

Analytics can give you actionable insights into every aspect of your app. We build robust data platforms, then dig deep to get the most valuable insights. Your gut instinct, killer idea or business need inspired you to create your mobile app. But optimizing it requires data-driven mobile app development. Start by setting up an analytics platform that answers tons of questions. Do your users just visit pages then bounce off? Where and when? What truly engages them to stay longer? Where do they go, and what do they do? Who are these users, and how did you acquire them?

Mobilion can help you test, measure, analyze and make business decisions backed by hard numbers.

THE RIGHT ANALYTICSCAN HELP YOU

1Evaluate user behavior

2Measure user-acquisition performance

3Identify hero moments for acquisition, retention, marketing

4Provide financial insights

5Optimize apps (A/B testing)

6Support qualitative testing

7Analyze by segment and cohort

8Support direct, customized user messaging

9Fine tune product enhancements

LEARN FROM YOUR USERS

Our usability testing provides actionable insights to improve and optimize your app's user experience. Discover what works, and what doesn’t. User actions speak louder than words. Through usability testing, we help you evaluate user behavior. We watch real people use your apps and we listen intently to what they say. We also pre-build data-capturing capabilities right into your app, from day 1. With a couple weeks of data from a statistically significant user group, we can provide a deep app analysis with strategic recommendations. Mobilion delivers the information you need to make important decisions about your product.

FOLLOW-UP & OPTIMIZE ROI

Financial performance analytics give you the right numbers to make the right decisions about your business model, product iterations, and ROI. Before we design a screen or write a line of code, we talk about your end goals. For consumer apps - that means monetization. It’s crucial for your business, and it's crucial for our planning. We’ll strategize business models (freemium, paid apps, in-app purchases, or simply brand-building) and evaluate opportunities. Our analytics for mobile applications then provides accurate financial reporting from the very beginning. Then we can optimize to drive user revenue, engagement, and loyalty.

PLAN YOUR APP'S FUTURE

The road ahead is paved in data. The right data. The kind that answers questions you didn't even know to ask, and offers insights that surprise you. V1 is just the beginning of a long road ahead. As you add new features and run new acquisition campaigns, you’ll get new users or re-engage with old ones. Our app analytics helps you maximize your audience. To us, the best data is specific and actionable. We provide qualitative and quantitative insights to make data the driver of your product planning decisions. You want to learn from your mistakes, to know what works and what doesn’t, to invest in the best opportunities. Let's tap in.

A/B TEST FOR APP OPTIMIZATION

When you have a big enough audience, you need to optimize. Our A/B testing strategies runs UI elements trials in your app - on the fly. Do you know what your users want, or do you just ‘think’ you know? Our A/B testing can help explore your options - and then push the winner live without new app submissions or major development efforts. We can help you test for purchase price points, in-app messaging, value propositions, color options for buttons, placement of advertising, social media connections and more. Our mobile apps analytics mantra — be patient, keep testing, take action.

START PLANNING YOUR APP LAUNCH NOW

Wether you're targeting global markets, niche regional audiences or internal enterprise employees - our app launch marketing services can help. From targeting to timing, messaging to materials - your app launch strategy needs thoughtful planning and enough time to execute. Months before your app is ready for prime time, our team is plotting to make a successful first impression. The strategies will depend on your specific business requirements and goals - but the need for planning is universal. Enterprise clients launching apps internally - this includes you!

YOU HAVE TO KEEP GROWING & MAXIMIZING YOUR APP'S AUDIENCE

When you need to launch an app, test a feature, build revenue and grow a company, organic downloads won't cut it. You need a long-term user acquisition strategy, a realistic budget, and ROI analytics. Just because you build it, does NOT mean they will come. (Yes, we're fans of Field of Dreams. But it's time for an app reality check.) If you're going to launch a new app or test a new feature, but you don't have a user acquisition budget or strategy - you should stop NOW. Period. That might sound harsh, but we're trying to help. Word of mouth, organic downloads and even a press review will only get you so far - and will take you so long. At Mobilion, we map out the strategy - and estimate the budget - for user acquisition. Then we'll analyze, adjust and adapt the plan and the product to optimize your ROI.

APP MARKETING NEEDS A LOT OF NICE "STUFF"

Mobilion can make it all - from interesting screenshots to app teaser videos to promotional websites and print materials. You need to show, not tell, how awesome your app is. The right marketing collateral can help bring your app to life and drive downloads. Mobilion can create social media images, brochures, one-pagers, and even a special micro website to showcase the features and benefits of your new app. Or maybe you want to create a ‘Launching Soon’ landing page to get early signups prior to launch — or create a blog to get people talking. Our designers can rock whatever you need.

A GREAT VIDEO BRINGS YOUR APP TO LIFE

Seeing is believing, and screenshots often aren't enough to sell your app. Our teaser videos will show off your app to drive downloads. If a picture's worth a thousand words, a video's worth a million. We can pack a big punch into a 15 or 30-second teaser. Then you can use it across all your efforts - include it in your app store listing (videos drive more downloads), share with media and reviewers, post it across social media, play it during stakeholder meetings. If you want your app to get the star treatment, talk to the video team at Mobilion.