Launching is one of the primary concerns of early stage companies. Before you reveal yourself to the press and the public, you’ll need to make important decisions about everything from when to announce your launch, what kind of PR agency to hire (if any at all), how to best position your story to the press, and who should be responsible for media strategy internally.

Hear from Michael Tannenbaum, founding member of Brex, and Margot Edelman, Vice President of global public relations digital agency of the year, Edelman, as they discuss tips and best practices on how to have a successful debut and, most importantly, maintain momentum post-launch.