Always, always ask how people found you. For example, someone phones up to find out if they can book a consultation with you. Before they hang up, ask where they heard of you — was it an advertisement in the local paper? A friend or colleague? Some other source?

When you have this information, simply pop it into your sales and marketing database. Better still, create a bar or flow chart with the information; it will prøve invaluable as it reveals which promotional techniques are working the best for you … and therefore which ones to concentrate on.

Psst! Send me your best resources or tips via the comment box. Feel free to include your business name/URL and city with your entry.

By Tracey Dooley, Copywriter | Editor | Proofreader

Need help to put the va-va-voom into your marketing? I show my clients not only HOW to maximise their advertising and marketing spend, but also how to GET NOTICED among the plethora of marketing messages for (almost) FREE… Get in touch and mention the word “BOOM” to find out more: