Industry news

Sixth annual Best New Toys revealed at Toy Fair 2014

The sixth annual Toy Fair Best New Toy Awards winners were announced at Toy Fair last week, predicting some of the top new toys for 2014. Winners range from household names such as LEGO Friends Stephanie's Beach House (LEGO) and Nerf N-Strike Zombie Crossbow (Hasbro) to innovative new IPs such as My Friend Cayla (Vivid) and Cupets (Flair).

The 13 categories – which produced 39 winning toys from 26 different toy companies – were unveiled by Toy Fair organisers the British Toy & Hobby Association on the first day of the show. Toy Fair is the UK's only dedicated toy, game and hobby trade exhibition, playing host to more than 280 exhibitors launching thousands of new products.

This year, Hasbro and Lego took top honours with three Best New Toy Awards, while Character Options, Hornby and VTech all walk away with two awards.

The Toy Fair Best New Toy Awards are voted for by a panel of independent toy retailers as the 2014 Toy Fair products with the most potential to make a mark on retail throughout the year and beyond. The products include toys to suit every pocket, with a wide variety of price points on the list, from very affordable everyday pocket money spends such as Moshi Kart Collectables (Vivid) and Lil Fishys (Peterkin), through to special event purchases like LEGO CITY Police Station (Lego) and Ancient Dragon Castle (Playmobil).

“We are delighted to showcase the Toy Fair Best New Toy Award winners for a sixth year in a row. Once again, the winners show the level of innovation and creativity within the UK toy industry, from traditional toys through to advances in technology,” commented Majen Immink, Senior Communications Manager, British Toy & Hobby Association.

The sixth annual Toy Fair Best New Toy Awards winners were announced at Toy Fair last week, predicting some of the top new toys for 2014. Winners range from household names such as LEGO Friends Stephanie's Beach House (LEGO) and Nerf N-Strike Zombie Crossbow (Hasbro) to innovative new IPs such as My Friend Cayla (Vivid) and Cupets (Flair).

The 13 categories – which produced 39 winning toys from 26 different toy companies – were unveiled by Toy Fair organisers the British Toy & Hobby Association on the first day of the show. Toy Fair is the UK's only dedicated toy, game and hobby trade exhibition, playing host to more than 280 exhibitors launching thousands of new products.

This year, Hasbro and Lego took top honours with three Best New Toy Awards, while Character Options, Hornby and VTech all walk away with two awards.

The Toy Fair Best New Toy Awards are voted for by a panel of independent toy retailers as the 2014 Toy Fair products with the most potential to make a mark on retail throughout the year and beyond. The products include toys to suit every pocket, with a wide variety of price points on the list, from very affordable everyday pocket money spends such as Moshi Kart Collectables (Vivid) and Lil Fishys (Peterkin), through to special event purchases like LEGO CITY Police Station (Lego) and Ancient Dragon Castle (Playmobil).

“We are delighted to showcase the Toy Fair Best New Toy Award winners for a sixth year in a row. Once again, the winners show the level of innovation and creativity within the UK toy industry, from traditional toys through to advances in technology,” commented Majen Immink, Senior Communications Manager, British Toy & Hobby Association.