TCK TCK TCK

To popularise climate change messages before and during the UN Climate Conference in Copenhagen in 2009.

SOLUTION

The tcktcktck Time for Climate Justice campaign was launched in June 2009 at the 56th Cannes International Advertising Festival. The “tcktcktck” symbol communicated a sense of urgency as time ticked down to the start of the Copenhagen Climate Conference. All “tcktcktck” material was open source and its creative use was encouraged.