Marketing Sherpa provides a chart that shows aligning social marketing objectives with corresponding metrics. From the article:

” Defining specific objectives for a social marketing initiative is only half the battle. The other half is aligning those objectives with corresponding metrics. This alignment is important because it enables an organization to measure its progress in achieving the objectives and proving ROI. While obvious, this step is often overlooked.”

” The Conversation Prism debuted in August 2008 to provide a visual representation of the true expansiveness of the Social Web and the conversations that define it. In this short time span, over one million people have crossed its path. “

Komarketing Associates, LLC provides an analysis of social media marketing (entitles social media soup) with guidelines for measurement. From the article: