December
16 2016, Delhi: Kriti Sanon, the talented film actor recently
made a foray into the world of fashion by collaborating with Sachin Tendulkar-backed
celebrity fashion company Universal Sportsbiz Pvt. Ltd. (USPL) and launched
Ms.Taken, a signature western wear line. The collection sports casual
and semi-formal garments with categories including Tops, Tunics, Dresses,
Trousers, Jackets, Denims and so on. Ms.Taken epitomizes the young, confident
and independent Indian woman who expresses her individuality and walks
her own path. The actress announced its new property KISS  KEEP
IT STYLISH SALE today at a glitzy event at The Great India Place Mall
in Noida. The launch was marked by bursting of the disco ball piñata
by Kriti. Through this property, the fashion line will be available at
irresistible prices once every season.

The brand is all set to kick-start its remarkable 3 day flash sale from
16th till 18thDecember 2016 across online and in-store. Ms. Taken is giving
its customers an opportunity to shop for great deals across all products
and take advantage of unbeatable offers to ensure they get their hands
on the best deals this weekend!

Speaking on the occasion Kriti Sanon said, An Indian womans
demeanour is often misconstrued when she expresses herself. Ms.Taken asserts
the young womans aspirations and confidence. Our aim is to provide
affordable western wear attuned to our Indian sensibilities. I am delighted
to collaborate with Anjana and her team to bring to life our vision of
launching a stylish range of clothing in India and it just gets better
with KISS. 

Anjana Reddy, Founder and CEO of Universal Sportsbiz said, Ms.Taken
collection embodies the progressive, carefree and graceful young Indian
woman with its cuts, styles, silhouettes, fits and colours. Ms.Taken will
help recreate a womans wardrobe for everyday as well as special
occasions. Kritis style quotient is exemplified through this collection.
As the name suggest, through this stylish sale, we want to make our line
even more affordable to our consumers. We want to start a tradition of
delivering unbeatable deals on the wide range of products. We want customers
to take advantage of our offers ensuring that they receive the best possible
experience during the holiday season.

Gopal Asthana, Customer Care Associate & Head  Buying &
Merchandising, Shoppers Stop Ltd. commented, The premium, progressive
and care-free positioning of Ms. Taken fits seamlessly into our diverse
portfolio of fun and chic womens wear brands. We are positive that
Ms. Taken is well-poised to become one of the most fashionable brands
in the country.

Abhijeet Dabas, Vice President  Myntra Fashion Brands said, Myntra
is the preferred online shopping destination for fashion. Womens
western wear is fast growing category and Ms. Takens exciting range
for the modern Indian women will be a great addition to our offering.
We are very excited to bring Keep It Stylish Sale by Ms. Taken from 16-18th
December on Myntra to our customers and are positive of great response
from them.

The collection is priced between Rs. 699/- and Rs. 2999/- and will be
available at select Shoppers Stop outlets across the country and www.myntra.com.
About Universal Sportsbiz Pvt. Ltd. (USPL)
USPL is the only homegrown Indian company with significant presence in
the multi-billion dollar celebrity fashion lines business. Founded in
April 2012, USPLs portfolio of leading brands includes Wrogn, a
premier fashion brand inspired by Virat Kohli and Imara, a contemporary
womens ethnic fashion brand with Shraddha Kapoor.

About
Shoppers StopShoppers
Stop Ltd. is one of the pioneers in setting up large format department
stores in India. The flagship department store business, Shoppers Stop,
is now one of Indias largest retail chains of large format department
stores in the country. It is a one-stop shop for products across multiple
categories including apparel, cosmetics, fragrances, artificial and fine
jewellery, footwear, personal accessories such as watches, sunglasses,
handbags, wallets and belts, kids wear, toys, home decor and much more.
Shoppers Stop offers more than 400 of the finest international and national
brands across categories. It is the only Indian member of IGDS (Intercontinental
Group of Departmental stores) along with 29 other experienced retailers
from all over the world.