– Creating your press releases (what to include, and what to leave out) – How to get and promote videos (you can even take them on your mobile device!) – How to promote the tradeshow on your company’s website – Creating Pay-Per-Click campaigns – Working with the media – Coordinating with your internal marketing team – What to give away at your booth – How to follow up, post-show, with emails – Tips for tweeting at tradeshows and conferences

About Jennifer Callahan

Jen has been at Fathom for eight years, beginning as the company's first full-time copywriter. She now leads the content/social media team of more than 20 full-time writers and social media strategists. Jen also plans Fathom's insanely fun summer picnics and end-of-year holiday parties. If you're looking for her at 11 a.m., you'll find her with the other early lunch-ers in the Fathom kitchen watching "The Price is Right."

ABOUT FATHOM

Fathom creates profitable growth through digital marketing. Fathom recognizes and appreciates the role all of its stakeholders — customers, employees, shareholders, community—play in its success. Organizations that choose to partner with Fathom get a long-term commitment to growth through data-driven marketing. They also get access to a wide range of passionate professionals and tools with the specialization and expertise to accomplish their business goals.