The Elusive Attribution Model

The Elusive Attribution Model

In this session...

"An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths,” according to Google. However, often times an attribution model isn’t the measurement of value created, but instead is an educated assumption.

Hear from the key players on the current market and the next step to truly grasping ROI.