UK’s ‘First Luxury Exchange’ Offers Formula 1 Cars For Cryptocurrency

A London art dealer has launched a dedicated platform for purchasing “luxury” goods with Bitcoin and altcoins.

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The London art dealer that began accepting Bitcoin and altcoins for purchases has launched what it calls the UK’s “first luxury cryptocurrency exchange.”

In a release Wednesday, Dadiani & Partners, an “offshoot” of Mayfair dealer Dadiani Fine Art, says it seeks to “unlock the potential of the cryptocurrency market for high-net-worth (HNW) investors and consumers.”

The outfit will operate as an intermediary, it says, “enabling luxury dealerships and brands who do not currently accept cryptocurrency to establish new [...] customer bases and broaden their brand engagement.”

Dadiani Fine Art signaled its decision to accept Bitcoin and a selection of altcoins for artwork last month, with founder Elena Dadiani describing it as an “intuitive” move.

"For me, the Blockchain is going to be the biggest thing since the Internet,” she told the BBC.

According to the website, “some of the brightest minds in traditional financial sectors” will guide prospective consumers through the asset acquisition process. On offer will be “fine art, real estate, luxury super cars (sic), precious stones and private jets,” the press release further announces.

Most surprisingly perhaps is the platform’s offer of Formula One cars for cryptocurrency, ostensibly via a partnership with Heritage F1.

If possible, the move would dwarf that of Czech retailer Alza, which earlier this year also announced customers could use Bitcoin to buy Tesla electric vehicles.