10:20 AM: thescratt In the year since we launched Farmville, it has grown to over 70 million monthly active users. Proud that they’ve raised over $2 million to help haiti. But anyway, turning over to colleague to show “Farming on the fly”

10:20 AM: thescratt App can bring up the same farm you’ve spent hours and hours curating on Facebook.

10:37 AM: thescratt In any display there are pixels. Retina display increases pixel density to 4x the pixels in the same amount of space

10:37 AM: thescratt If you wanted to draw the letter “A”, as you can see, we turn on pixels inside that stroke and get more precision the more pixels we have

10:37 AM: Touch_Reviews

10:37 AM: thescratt When we zoom out of this, because we have 4x as many pixels, we get really, really sharp text

10:37 AM: Touch_Reviews

10:37 AM: thescratt Retina display has 326 pixels per inch

10:37 AM: thescratt Text looks like you’ve seen it in a fine printed book, unlke you’ve ever seen in an electronic display

10:38 AM: Touch_Reviews

10:38 AM: thescratt It turns out there’s a “magic number” right around 300 pixels per inch. When you hold something about 10-12 inches away from your eye, there’s a limit in the human retina to differentiate the pixels

10:38 AM: Touch_Reviews

10:39 AM: thescratt Showing comparison view of old v new display on screen.

10:39 AM: thescratt Now live demo of 3GS v 4G

10:39 AM: Touch_Reviews

10:39 AM: Touch_Reviews

10:40 AM: thescratt Zoomed in difference looking at home screen is remarkable. Apple had to get special projectors to show just how good this screen is.

10:40 AM: Touch_Reviews

10:40 AM: Touch_Reviews

10:40 AM: thescratt Steve asks everyone to get off WiFi to help him out, audience laughs. (Demo is loading slowly!)

11:26 AM: thescratt I pulled all of these folks who are working on their iAds, they’re not quite done yet, but I pulled the Nissan one advertising their fully electric car…

11:26 AM: thescratt They were a little hesitant to let me show you, but I wanted to show you…

11:26 AM: Touch_Reviews

11:26 AM: Touch_Reviews

11:27 AM: thescratt Newsreader app, the banner comes up on the bottom, if you tap on the ad, it’ll just come up on the screen but you can escape back to the app instantly

11:27 AM: Touch_Reviews

11:27 AM: Touch_Reviews

11:27 AM: thescratt Showing video in app…

11:27 AM: thescratt Initially if you want to buy a Nissan leaf, you have to register through the ad on the iPhone

11:27 AM: Touch_Reviews

11:28 AM: Touch_Reviews

11:28 AM: thescratt Can close at any time by tapping X in top left corner to resume whatever you were doing before.

11:28 AM: Touch_Reviews

11:28 AM: thescratt After video concludes, a little navigator shows up with the car over it that looks/works just like an iPhone app.

11:29 AM: Touch_Reviews

11:29 AM: thescratt iAds are turning on July 1

11:30 AM: thescratt ow successful are we gonna be? We don’t know what we’re doing, but we’ve attracted some pretty exciting brands and they’ve committed over $60 million for the second half of this year

11:30 AM: thescratt JP morgan just revised their study of US mobile display advertising in 2010, and they think the mobile space for the whole year is $250 million

11:30 AM: Touch_Reviews

11:31 AM: thescratt JP morgan just revised their study of US mobile display advertising in 2010, and they think the mobile space for the whole year is $250 million

11:31 AM: Touch_Reviews

11:31 AM: thescratt So those are the 8 things I wanted to share with you on iPhone 4….

11:32 AM: thescratt Ooo! Ooo! One more thing!

11:32 AM: thescratt Steve is yelling at us to turn off wifi

11:32 AM: Touch_Reviews

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11:32 AM: Touch_Reviews

11:32 AM: thescratt So, in 2007 when we launched the iPhone, it was my priviledge to make the first public call on stage to one of my best friends in the whole world, Jonny Ive

11:34 AM: thescratt Steve: I grew up here in the US with the Jetsons and Star Trek and communicators, dreaming about video calling, and it’s real now!

11:34 AM: Touch_Reviews

11:35 AM: thescratt Ive: It’s pretty odd isn’t it? The idea of communicating this way, it’s an old idea that we’re familiar with. We’ve had to wait an awfully long time for it to become real haven’t we

11:51 AM: thescratt To all of you. No problem. Was fun. Same time next year? Those that are still here.. Not sure if this is the very end yet…. So we’ll still be here until they confirm that.

11:52 AM: thescratt Steve is back

11:52 AM: Touch_Reviews

11:52 AM: thescratt Apple is not just a technology company: it’s more than that. It’s the marriage of that plus the humanities that distinguishes Apple

11:52 AM: thescratt It’s the hardware and software working together, coming up with A4 chips that work with the software and give us incredible battery lives…

11:52 AM: thescratt It’s not just a front facing camera, it’s a front facing camera and 18 months’ worth of work to come up with software that you’ll never even notice when you want to place a video call

11:53 AM: Touch_Reviews @Jongsu Glad you enjoyed the live feed

11:53 AM: Touch_Reviews

11:53 AM: thescratt I am so proud of the teams that have made this product. It’s really extraordinary and I urge you to get your hands on one to see for yourself

11:53 AM: thescratt I want to say thanks to the teams who have worked their tails off for the last 18 months

12:01 PM: Touch_Reviews Thanks for following our live feed. Join us on facebook too facebook.com

Steve Jobs will kick off the Apple Worldwide Developers Conference 2010 on Monday, June 7th at 10 am Pacific with a live keynote presentation.

Apple is widely rumored to unveil the new iPhone 4G, provide iPhone OS 4 update, announce Safari 5 and introduce new cloud based music streaming and storage services.

We will bring you the all-in-one live feed from all popular news sources (Engadget, CNET, MacRumors, ArsTechnica, Wired, GDGT and more) and update you with the latest information. We will be updating you with the latest images and features of new iPhone (4G / HD), iPhone OS 4.0 and all other announcements. Live audio/video feed is unlikely to be available however, we will update this page if we find one.

We will also allow live comments and our team will be live a bit early to discuss the event. As soon as the download link to the WWDC 2010 keynote event is available we will update this page.