Tracy – who has 10+ years of experience in the industry – shared advice on how to advocate and adopt DAM within an enterprise environment. Through the course of her career, she’s seen organizations go from more departmental thinking to a broader view of how assets can and should be used on a global level.

Some of her tips:

Build a solid foundation with buy in and input from various departments.

Think globally and make sure your DAM system is open and integrates with other enterprise applications to maximize content and associated data.

Start with small successes so that you can increase adoption and user satisfaction.