The session was good with different channels of thought on mobile sites to really diversify it. While Chris Coward, CEO and Founder of WiderFunnel, insisted on responsive websites; Scott Brinker, President and CTO of Ion Interactive Inc., said we should have specifically mobile sites because they are a different segment altogether.

So you can take your pick, though Google recommends the first. (And as we all know, we always want to make Google happy, right?)

Chris Coward went on to propose the ‘Lift Model’ for assessing the functionality of the site. This includes assessing your mobile website with:

Value Proposition

Relevance: seeing where visitors came from

Clarity of Message: is the CTA clear enough?

Anxiety

Distraction

Urgency

Scott Brinkers list for having a separate mobile site (which, in my opinion, is pretty good):

Sangeeta Kumar is the Vice President of Web Marketing for GMR Web Team, a global online marketing, strategy, development and maintenance agency. Sangeeta is a jack-of-all-trades kinda person in the world of Internet marketing, excelling in market research to come up with a strategy based on the latest trends to get a website on page 1. She knows her stuff and enjoys a good discussion on SEO anywhere, anytime.Google +