FIFA on the Switch lets you play your friends on the move - including Ultimate Team

"Our goal as producers is we’re always looking at football and always trying to put the context of football in FIFA," he said.

"This is a very good example I’ll give you — one of the new features we have is called Dramatic Moments, and people have asked me 'How do you create dramatic moments?' It's not just about spectacular stuff, forcing it to happen.

"So my example – if you’re playing Ronaldo, he’s a very good shooter – should he hit the left top corner of the goal every single time he shoots? He’s not going to be able to do that — why not? Because there are different factors with each shot. He could be under pressure – maybe a guy is on his side trying to push him off balance when he tries to take the shot.

"Maybe the ball is too far away and he needs to stretch, or too close and then he cannot get proper contact.

"Maybe the ball is bouncing, maybe the ball has a spin, maybe he’s moving too fast instead of having the proper speed for the perfect shot, maybe he’s using his left foot instead of his right foot, maybe the weather conditions are bad... there are many factors that are going to prevent him from doing that perfect shot every time.

"So what we do in FIFA every year is try to understand those factors and tune them in a way so you can have that experience.

"Now it’s up to the user to create that situation, to get in that perfect spot for that shot, and this is where the bits combine.

"I have space for a set-up touch and can then run to the ball and hit a perfect shot, or perhaps I know Ronaldo’s right-footed so I need to dribble this way so that the ball ends up in the right position.

"All of this doesn’t mean every single shot is going to go in if it’s in a good context, but there will be more possibilities for that shot to go in with that good context than if I just press shoot whenever.

"Our aim is not just to have a fun game, no, it’s about translating the context, our concept is to bring real football into the videogame."