Chicago, IL- On July 31st, 2008- Clothing retailer DNA 2050 has opened its newest boutique in Chicago’s Lincoln Park. Based on the concept of individuality and expressiveness of style in today’s fashion market, DNA 2050 focuses on the evolution of personal style with an offering of sophisticated pieces geared to build a savvy and versatile wardrobe with “Jeaneology” at its core.

With the finest in denim brands from G-Star Raw, Diesel, Levi’s Andy Warhol X Project and more, DNA 2050 offers an evocative offering of the latest international trends for men and women.

The unique fusion of established and cutting-edge emerging brands such as Sport Max Code, J Lindberg for William Rast, John Varvatos for Converse, Nicholas K, Bread and Butter and several others is unparalleled in the market. DNA 2050 caters to the distinctive taste of the “in the know” consumer through exclusive services such as the “2050 Jeanetic Profile” which allows consumers to work closely with in-house style technicians to develop a personal style profile with the best of DNA’s brands.

Founded by Iraklis Karabassis, DNA 2050 is part of the IK Retail Group’s stable of forward-thinking luxury retail concepts. Through the opening of the new Chicago boutique located at 2122 N. Halsted Street in Lincoln Park, a prime location on Broadway in New York City and another in the prestigious Tysons Galleria in McLean, Virginia, DNA 2050 seeks to continuously inspire savvy consumers in major US markets to evolve their individual style.