Mobile Commerce

Custom Responsive eCommerce Web Design Services

eCommerce websites that function seamlessly on all mobile-friendly devices will help to increase sales and improve conversions, while also having a better chance to outperform competitors in search results at Google. If your eCommerce business website is not fully responsive, this is a great time to start thinking about updating your website with a custom responsive web design.

There are a ton of mobile statistics and trends to consider, but it really all boils down to one question: "Do you leave the house without your smartphone?" Ignoring this rapidly growing subset of commerce is one of the most detrimental decisions a business can make.

NOW what do I do?

47% of consumers who have made a mobile transaction in the past year expect the experience on their mobile devices to be better than the experience in-store, 80% expect the experience to be better than or equal to in-store and 85% expect the experience to be better than or equal to online using a laptop or desktop computer. (Source: Harris Interactive & Tealeaf Survey).

If these statistics don’t convince you that mobile commerce is here to stay – just ask Google. Responsive website design is preferred by Google, who currently owns 67% of the market share among all search engines. (Source: Google Once Again Claims 67% Search Market Share, SearchEngineWatch). Responsive website design was created to meet the demand for a better mobile experience for internet users.

About The Retail Industry

The Retail industry generates around 19% of Global GDP and employs approximately 9% of the World population. Any organisation that sells a finished good to a consumer is generally considered to be a retailer. Historically, retail outlets originated from local markets where traders could exchange goods and services. Towns, villages and entire cities originated from a trading centre. (Source: white pages - retail business advertising.)

Responsive web design is not the same as mobile-friendly website design. Mobile design entails creating an entirely new website or web app with content specifically created for the mobile experience. Responsive Design, on the other hand, means that the same domain, the same content, and the same syntax…respond to different viewports (screen sizes) to provide the best user experience possible for each device. (Source: What is Responsive Design?, Ugurus).

Responsive design will enhance your users’ browsing and shopping experience by providing them with a seamless experience across mobile, tablet and desktop devices.Responsive design allows you to manage one system for content, orders and customer information – which is better for SEO, allowing you to rank well for your site by maximizing your time and giving one URL for search engines to crawl. Responsive design is the only technology that currently keeps pace with the rapidly changing landscape of the web – “future-proofing” your website.

Responsive design is the only design for your website project; contact the INSYTE eCommerce development team today to get started.