From Gerald (Gerry) Brown, Media Consultant in Hong Kong, the latest buzz on the Digital Broadcasters market in Asia-Pacific, South Asia and the Middle East covering the latest content and hardware moves in HDTV, 3G, IPTV, Mobile TV, terrestrial radio and TV, cable TV, broadband, satellite broadcast and streaming online.

Friday, July 07, 2006

Thai Broadcaster's Exhibition Ventures

Bangkok, Thailand - The media group, TV Channel 3 and Virgin BEC-Tero
Radio (Thailand) - (the Branson Thai connection) are leveraging their
broadcast assets in the form of on-air performers and advertising/
promotion for several lifestyle exhibitions with sister company, BEC-
Tero Exhibitions Company Limited.

The move is part of the media group's objective to help make Thailand
as a premier international exhibitions hub.

The second consumer exhibition, named the Hip Hip Show runs from
September 28 to October 1. It will target modern Thai individuals
who are seeking the latest solutions to contemporary Lifestyle in hi-
tech, fashion, home decor, hobbies, toys cars and things to do.

The on-air radio and TV broadcasting exposure is expected to be the
main driver of interest in these two exhibitions.