OUR PHILOSOPHY

SHARING OUR PASSION FOR BERBER RUGS.

FROM THE ATLAS MOUNTAINS TO YOUR HOME

Secret Berbère was created when Lamia Boua and Wilfrid Thoumazeau met in the Moroccan mountains. Both were passionate about Berber art, so they settled in Khenifra, Morocco, ten years ago. Since then, the duo has being travelling throughout the Middle Atlas to find authentic, unique and precious Berber rugs.

Lamia and Wilfrid are committed to buying exclusively rugs in small villages from the mountains. They only sell the most beautiful rugs made in accordance with the long lasting Berber tradition. Thus, Secret Berbère brings together Berber creators and design and vintage enthusiasts thanks to exceptional art pieces.

DISCOVER THE STORY BEHIND THE RUGS

The rugs of Secret Berbère represent more than a simple guarantee of origin, they are the symbol of a whole culture. They reveal secrets of women from the tribes, and tell all the different experiences of theses women through their language of geometric patterns and colours.

Theses pieces of art are about life, work, and emotions. Every rug is designed to accompany the most down-to-earth moments and the most ceremonious ones. According to the tradition, Berber women create a rug for each major event such as a wedding or a pregnancy.

The first step of the making process consists in hand weaving the wool. Although the weaving technics vary depending on the tribes, all Berber women use the Berber knot. Designing a rug requires a close attention and patience. Berber women usually spend several seasons making a rug.

WORKS LINKING THE PAST TO THE PRESENT.

The abstract patterns of the rug trace their origins back to parietal art and are seen as the last expression of this archaic style. These pieces of art, often very ancient, link elegantly the past to the present. Berber rugs create an ideal alchemy between modernity and authenticity. Thanks to their high-quality artistic value, they inspired great names of painting and Architecture such as Klee, Matisse, and Le Corbusier.

OUR SERVICES

Secret Berbère team offers a wide range of tailored services, and values immensely the relationships with its customers. From the flexible conditions of sale, the treatments of the rugs, the transportation, the cleaning and the restoration, everything has been designed to please the clients and share our passion for Berber rugs with them.

We are aware of how difficult it is to imagine the rug without seeing, touching and setting it up. Prior to buying a rug, the customers can therefore try it out in their home for free.

Every single rug is carefully treated against insect pest, which can harm the fibers of the wool, before being shipped. Then, they are meticulously packed in resistant canvas bags, and delivered throughout the world within five days.

Secret Berbère is an expert in cleaning and restoration processes of thick and silky wool rugs. The company owns a center of cleaning and restoration in Khenifra, Morocco. All the treatments are made with natural products and applied in accordance with traditional methods. Secret Berbère team recommends a complete cleaning every two years.