Chief cricket writer for The Age

mcj051213.001.003 The home of Channel Ten in Melbourne. The Age/News/Business, Picture Michael Clayton-Jones, Sth.Yarra. SPECIAL TEN Photo: Michael Clayton-Jones

Channel Ten chairman Lachlan Murdoch has paid a personal visit to Cricket Australia headquarters to step up the network's pursuit of the sport's broadcast rights.

Murdoch was in CA's Jolimont building on Tuesday to woo cricket chiefs after the network made an offer, reported to be worth $350 million over five years, to steal the prized rights from their traditional home on the Nine Network.

Ten's incoming chief executive Hamish McLennan was quick to signal his interest in live sport as a way to revitalise the network.