Mazda just released some mileage info on the 2016 Mazda MX-5 that will make it fun and efficient.

As we all know, a light Miata makes for fun Miata, but it can also keep the fun factor going a bit longer with enhance gas mileage. This all new and redesigned 2016 Mazda MX-5 Miata you will be getting 27 mpg city, 34 mpg highway, and 30 mpg combined when matted with a standard six-speed manual transmission.

The optional six-speed automatic will streach mileage a bit more to 27/36/30 mpg city/highway/combined.

Want on? Check out these exciting details below:

May 5, at 9:00 a.m. PDT: Pre-order opens to the public.

On this day buyers can now reserve the MX-5 Launch Edition on http://LongLiveTheRoadster.com where they will input their contact information, select a dealership and make a deposit.

Pre-order buyers are required to put down a $500 deposit.

Dealers will claim the $500 towards a sale through the incentives system at the time of delivery.

All consumer information will be sent to Dealers via specially designated leads through the MDOL system.

Dealers will then contact the MX-5 pre-order buyer to finalize the sale and make delivery arrangements.

Once the first 1,000 vehicles have been ordered (with deposits) the site will continue accepting waitlist customer information and dealer leads.

Additional Launch Edition Features:

Everyone who registers and provided information for the waitlist will receive an embossed leather Mazda keychain. The 1,000 customers who placed a deposit on a MX-5 Launch Edition and take delivery will also receive a custom Mazda branded BOSE SoundLink® Mini Bluetooth® speaker and specially designed items from Mazda’s upcoming Heritage Collection apparel line.

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-Xtime, the customer retention solution for automotive manufacturers and dealer service departments, announced that it has been selected as the exclusive service automation provider for Mazda North American Operations. Providing integrated service recommendations, pricing, scheduling and service lane check-in through cloud-based applications, Xtime increases customer loyalty and improves the ownership experience.

“We’re always looking at ways to improve the customer experience and are thrilled to partner with Xtime to help us reach our goals”

“For over a decade, Xtime has delivered a superior customer service experience, which is key to our success in driving more customers and revenue for OEMs and their dealerships,” said Xtime President Neal East. “A partnership with Mazda is a great fit, as we are both committed to providing a world class experience across the vehicle ownership lifecycle.”

Efficient and Integrated Mazda Ownership Experience

Mazda Service Scheduler will integrate Xtime’s Scheduling 7, enabling Mazda owners to access dealership scheduling 24/7 via online and through smartphones. Additionally, they can select appointment times based on availability, advisor or transportation. For dealership personnel, Xtime enables anyone in the dealership to answer the phone, book service orders and maximize shop utilization.

By also utilizing Xtime’s service lane tool, Check-In 7, Mazda dealership representatives can use tablets to meet and greet customers immediately on the service drive, confirm appointments, as well as review and capture the customer’s needs and capture vehicle condition and approval signature.

Both retention solutions integrate secure and consistent access to factory and dealer recommendations, declined services, pricing and repair history.

DMS Integration: Certified, bi-directional integration with dealer management systems ADP, Dealertrack, Reynolds & Reynolds and more. Appointments booked via Xtime appear in the DMS and customer records are updated.
Management Reporting: Service Managers can review Web statistic reports to gain insight into a customer’s online booking experience.
Digital Service Menus: Online and easy-to-read menus provide manufacturer-recommended and dealer-preferred maintenance schedules based on VIN.
Vehicle Owner Sign-In: Mazda owners can log directly into a Mazda dealership website to create appointments. The online account will maintain dealer preference, as well as vehicle and customer information.
Efficient Walk-Around Inspection: Walk-around inspections and vehicle conditions are captured in the Check-In 7-enabled tablet. Vehicle history will also be displayed.
“We’re always looking at ways to improve the customer experience and are thrilled to partner with Xtime to help us reach our goals,” said Tim Manning, Director, Customer Service, Mazda North American Operations. “We see Scheduling 7 as a tool to help Mazda dealers provide a service experience that exceeds consumers’ increasingly demanding expectations.”

ROOKSMAG IS THE PREMIER EVENT COVERAGE GROUP IN CENTRAL FLORIDA. WE SPECIALIZE IN AUTOMOTIVE EVENT COVERAGE, PHOTOSHOOTS, AND PRIVATE FEATURES. VIDEOGRAPHY IS ALSO IN THE WORKS AND WE LOOK FORWARD TO BRINGING YOU AWESOME FOOTAGE. WE WANT TO HELP BRING BACK THE POSITIVE UNIFIED COMMUNITY WE ONCE HAD AND MOST OF ALL, KICK BACK AND ENJOY THE GATHERINGS.

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MazdaMovement is always looking for new innovative ways to connect our Mazda Enthusiasts and we have started a new FREE subscription service called “PushBullet”. When you download to either your smartphone on Android or iPHONE or even as a browser extension for CHROME or FireFox.

Check out our video explaining the benefits of becoming a subscriber and the perks that come with it.

“Embrace the prejudice is precisely what this YouTube user did, as he celebrated the Miata’s 25th anniversary with a rather cheeky review of the 1991 Miata. However, in this review he made no mention of its wheezy 1.6-liter, 116-horsepower engine, 2,182-pound curb weight, and microscopic 3.6 cubic feet of cargo room; nope, he went a completely different angle with its signature rust strip, “original” leather interior, and pedestrian-massacring pop-up headlights. Oh yeah, it’s a classic…”

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Sometimes things are just meant to be. Such is the case for Founder Jujiro Matsuda. The son of a fisherman, Jujiro Matsuda was born in Hiroshima Japan in August 8, 1875. Mr.Matsuda was apprenticed to a blacksmith in Osaka at the age of fourteen and invented the “Matsuda-type pump” in 1906. After a brief apprenticeship and eventually management, he took over the company and changed the name to “Matsuda Pump Partnership.” He would see his fledgling company’s fortunes improve when it was commissioned as a supplier to the Tsar of Russia as well as manufacturing the Type 99 rifle for the Japanese military.

Mazda Motor Corp., the most famous company from Hiroshima, may have survived the city’s infamous atomic bombing on Aug. 6, 1945, quite literally by only a split hair.

It’s a story not often told by Mazda. I heard it for the first time from its official historian during a recent visit to the carmaker’s global headquarters in this city of river deltas.

The day of the attack just happened to be the birthday of Mazda founder Jujiro Matsuda. And in keeping with Japanese tradition, he ventured downtown for a customary birthday haircut bright and early, as the Enola Gay B-29 bomber buzzed toward its target.

As he approached his regular barber, another customer was also racing for the door. But being the aggressive businessman he was, Matsuda quickened his pace and managed to stick his leg in first. He was the day’s lead-off trim, right at 7:30 a.m.

Without a wait, he was on his well-coiffed way in half an hour.

Good timing. At 8:16 a.m., the Little Boy uranium bomb exploded above the city just 50 yards from Matsuda’s barber, in blinding 10,000-degree fireball that showered the city with radiation.

By that time, though, Matsuda had made it back across town to around the current location of the Mazda Zoom-Zoom Stadium, home to the Hiroshima Toyo Carp professional baseball team.

The shock wave blew his car from the street and ejected him and his driver from the vehicle. But they were still alive. The same couldn’t be said for 70,000 others incinerated in the firestorm.

Among the victims was the younger of his two sons.

Amazingly, the factory and headquarters of his company, then called Toyo Kogyo Co., was mostly unscathed. A mountain between it and the hypocenter shielded the plant from most of the blast.

Every Japanese automaker suffered U.S. air attacks during the end of World War II. By then, they had all been enlisted, as Mazda was, into the war effort and were fair game.

But none other saw its driving force so nearly snuffed out.

Jujiro ran the company until 1951, when he became chairman and handed control to his surviving son Tsuneji.

But it took Toyo Kogyo another seven years before the one-time cork company was making four-wheeled vehicles. Would it have made it even that far, had Jujiro been late for his haircut?

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Tristan Vautier (left) and Joel Miller are two of the BEHIND THE ZOOM presenters of this 2 day online exclusive.

The Audience: Forums are exclusive to Mazda competitors and can hold up to 100 participants.

How to Join (we recommend that you register ASAP; you’ll need to download the GoToMeeting platform):

• You will see registration links (URL addresses) for each of these race events listed on the newsletter next to the forums article that was sent to Mazda Team Members on Tuesday, Sept. 16.
• Go to the URL address and enter your first name, last name, and e-mail; then click “Register.”
• You will be prompted to download the GoToMeeting software, if you have not already done so; this process typically takes fewer than 15 minutes.

What You’ll Need: A computer and an internet connection.

Thank you for your support. We hope the BEHIND THE ZOOM resources are helpful in preparing your competitions!
-Your Mazda Family

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Come join MazdaMovement this Saturday Sept.20th for the 3rd annual Mazda Meet & Eat, brought to you by Jacksonville Mazda Owners Club, Mazda City of Orange Park. There will be an all Mazda car show with trophies, random giveaways, food trucks, bouncy house, face painting, big boxing glove ring, race cars, dunk tank, DJ and amazing raffle items. Car show is “all Mazda” but anyone is welcome to attend.
All proceeds from raffle go to Friends of Northeast Florida Community Gardens!

*Info: 1st meet up spot, we leave at 9am sharp for the cruise to Daytona. Please stick close together and no racing. Cops are horrible that way and I want us to dominate I-4 the entire way. Max speed for the lead cars (me and another) is 70mph PLEASE. If something goes wrong call me asap @818-298-1457.

*Info: We will meet in front of the Subway in the plaza like last year. Please be relax, Daytona Beach newspaper and security will be there so no burnouts, loud music etc. We don’t want the police to show up and get kicked out. IF.. this happens on to location #3 asap.

*Info:
We will park in a row like last year so PLEASE park as close to each other since we ran out of room. If you get stuck don’t panic, we will have shovels, rope and wood to get you out. The trick is to drive slow on the soft sand. PLEASE watch your speed on the beach, MAX SPEED is 10 MPH. Beach Patrol is no joke and will give you a ticket.

SUNSET CRUISE / DINNER!
Time: This is up in the air due to weather, time leaving etc. The plan is to leave the beach at 5pm-530pm.