Artist Statement

I am obsessed with understanding what it means to live in a branded world, where we associate our identities with the brands and products we buy. These images are part of Brand Spirit, a series of photographs I shot every day for 100 days. By reducing the objects to a single color and consistent scale, I found unexpected relationships between them. I never imagined a box of cigarettes would have such similarity to a box of crayons. Each image was chosen to represent a particular concept, from commentaries on consumer culture to celebrations of our most loved brands. My personal favorites honor technologies that have since been replaced.

Our quoted dimensions are for the size of paper containing the images, not the printed image itself. We do not alter the aspect ratio, nor do we crop or resize the artists’ originals. All of our prints have a minimum border of .5 inches to allow for framing.

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Andrew Miller

Andrew
Miller
is
a
brand
strategist
and
photographer
based
in
New
York
City.
He
is
best
known
for
his
Brand
Spirit
series—100
photographs
of
iconic
objects,
painted
white
to
remove
all
visual
branding.
The
images
are
telegraphic,
instantly
recognizable
even
when
their
environmental
context
has
been
removed.
Andrew's
work
has
been
featured
in
Communication
Arts,
Fast
Company
Design,
swissmiss,
PSFK,
Huffington
Post,
Adweek,
and
on
the
Tumblr
Storyboard.
Upon
completing
a
Master's
in
Branding
at
the
School
of
Visual
Arts,
he
received
the
prestigious
Paula
Rhodes
Award
for
Exceptional
Achievement.