Social media marketing has never been more important, and according to Knoxweb, it may become more vital than traditional online marketing.

Of course, Google isn’t going anywhere, and Google Ads do work, but if you aren’t including social media marketing into the picture, you could be losing out on valuable business with people that you may never reach through email marketing.

A social media marketing campaign is cheap to run, and best of all, you can reach a larger number of potential clients and customers.

1. According to We Are Social, 2.80 global social media users equaled 37 percent penetration.

2. 25 percent of Twitter users are active. People who tweet can improve your sales while convincing co-workers and clients that you are the real deal.

3. Adults who surf the net aged 18 to 24 are most likely to follow your brand on social media. When you target your social media sites consider your audience and demographic.

4. 71 percent of consumers who have good brand exposure on social media will share and recommend to family and friends. With social media, you can increase your brands engagement while winning new clients and customers.

5. There are 2.56 billion mobile social media users on the planet. That is equivalent to 34 percent penetration. Optimize your social media, and ask Knoxweb about mobile ads. These relatively inexpensive ads allow you to test multiple versions to see what works best for you and your company.

6. 96 percent of social media users that talk about a certain brand don’t follow the brands social media profiles. It is imperative that you go above and beyond your channels to see if they are following your competition and why.

7. If you follow the Knoxweb Blog, you know that visual content is at the top of the list when it comes to social media engagement. Your video produced by Knoxweb and Video Grabber is 40 times more likely to be shared on Facebook, Instagram, or Twitter than other types of content, including pictures.

9. There are over 50 million small businesses that have a Facebook page. Smart business owners have a social media marketing team member who keeps up with unique content. Knoxweb can show you how to include Facebook ads in your social media marketing campaign. Four million small businesses are now paying Facebook for social media advertising.

10. According to HubSpot, the best time to post on social media is 3:00 pm on Wednesday. Other good times to post are 12:00-1:00 pm on Saturdays and Sundays and 1:00 pm to 4:00 pm on Thursdays and Fridays.

12. Skip the cute kitties. Only 20 percent of small business Facebook posts generated an emotional response. Instead of going for heart strings, deliver dynamic content that is tailored to your target market.

13. Nearly 13 percent of people who tweet a complaint about a company expect a tweet back within the hour. Clients and customers are using social media to ask questions and vent frustration. If you aren’t responding to tweets or posts, you could lose business.

Social media marketing mistakes are avoidable, but if you are still not getting the results you want and need, Knoxweb can help. Knoxweb has been in the web business since 1996 and understands the ever-changing world of social media marketing.

Facebook, Instagram, Twitter, Pinterest, YouTube, and other popular social media websites are constantly updating their algorithms to give users the best results, however, if you aren’t up with the changes, your business or organization could suffer.

Below are some of the most common social media marketing mistakes to avoid.

Have a Plan-Jumping into the deep end without a plan could be the end of your social media presence if you do not have a plan. You may be gung ho in the beginning, but if you aren’t responding to comments and questions from your followers, your pages will quickly become a vast wasteland with users wondering why you never respond. Make sure you have a solid plan when it comes to your social media marketing strategies.

Spamming-You know how annoying spam is when it comes to email, but the same can be said for social media. Throwing up links to your website without adding interesting content including photos and videos is one of the fastest ways to lose followers. Make sure that your posts are unique and thought provoking if you want to avoid being known as a, “Spammer.”

Multiple Profiles-If you think that posting multiple pages on Twitter and Facebook is a great idea, think again. One of the biggest social media marketing mistakes is to create multiple profiles that link back to your website. In the first place, multiple profiles are a big social media no no and against the rules of the World Wide Web. Put your efforts into one amazing page where you can get to know your followers.

Little or no Interaction-You may check your business page social media profiles a couple of times a week, but according to Knoxweb that isn’t enough for a successful social media marketing campaign. You can attract a ton of visitors with unique and interesting content, but if you don’t connect on a regular basis, those users will go elsewhere.

No Followers-One of the biggest social media marketing mistakes that businesses and organizations make is keeping followers. You may have great content with pictures and videos, but without any followers, there will be no sharing. If users aren’t sharing your content, it’s time to create a marketing plan to get more people to like and follow your page.

Random Bookmarks-Knoxweb recommends social bookmarking, just don’t go crazy. If you are booking marking sites with links that lead back to your website, you could be asking for trouble. Just like hashtags, bookmarks should be used sparingly.

#Hashtags-A dozen hashtags will not do you or your business any good. Create hashtags that are relevant and make sense. Do your research and find out what the competition is hashtagging about.

Targeting-According to Knoxweb the most important social media marketing strategy is targeting your audience. You may have found some great content that you would like to share, but if you are targeting teens and your post is more relevant to seniors, you aren’t building a viable audience.

Knoxweb are the experts when it comes to SEO strategies and can help you avoid social media marketing mistakes. Call or click and find out how you can build your social media relationships.