employee marketer

Recruiters have to think like marketers.
Just as a marketer needs to attract customers, a recruiter needs to attract the skilled employees the company needs. To do this, recruiters must become marketers.
Marketers and recruiters must:
- Research the market
- Establish and nurture relationships
- Build and promote the company's brand
Read this for seven tips to help you think like a marketer.

"Getting employees to understand and take advantage of benefits during open enrollment periods is big challenge for many HR managers. This paper looks for new ideas on communicating benefit plans from professional marketers, knowledge management experts, and social media gurus."

In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust.
To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.