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Your employees will pick up on your negativity if you sulk around the office, so it's important to project positive energy, writes Janine Popick, CEO and founder of VerticalResponse. "When you're the boss, there are going to be many times when you've gotta put on your 'game face' because your energy affects everyone and everything," she writes. You also have to show your employees that you actually care about them.

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Spend some time on marketing before launching your business, writes Janine Popick, the CEO and founder of VerticalResponse. You can get started by assembling your list of contacts, creating a website where customers can sign up and using social media, she writes.

Offering special deals might help your business draw in customers during the busy holiday shopping season, writes Janine Popick, CEO and founder of VerticalResponse. One of the most effective types of promotions is the "mystery savings offer," which gives customers the chance to win a percentage discount. "When they get a higher offer than they anticipated, your chances of making a sale increase," Popick writes.

Many people are frightened of public speaking, but there are ways to cope with this phobia, writes Janine Popick, CEO and founder of VerticalResponse. Learn as much as you can about your audience and put in the necessary work ahead of time so you will be as prepared as possible, she recommends. "By feeling prepared you can lessen the factors that will make your nerves feel frazzled come show time," she writes.

Employees who are truly motivated to serve customers can do wonders for your business, writes Janine Popick, CEO and founder of VerticalResponse. Owners can encourage top-notch service by acknowledging their employees' hard work and applying for industry awards. "If you apply for awards, and you win, it's another way to get your team behind what they do day in and day out," she writes.

You can help to make your employees happier and more productive by eliminating obstacles to their success and providing them with the tools they need to do their jobs, writes Janine Popick, CEO and founder of VerticalResponse. "Make sure everyone at your company is on the lookout for affordable and practical ways you can get things done more efficiently," she advises.