Category: sound branding

Listen headed to London in June to attend The Virgin Way, an annual conference bringing together some of the most creative minds in the industry to share thought leadership with global Virgin stakeholders. Listen founders Steve Milton and Brett Volker presented a music strategy highlighting the rich history of music within Virgin Group, the music landscape at large, and how these learnings could be applied to Virgin brand(s), partnerships, and new opportunities. We also presented a set of best practice sonic guidelines for Virgin management and brands to use when considering the use of music, voice, and sound across all their various touchpoints and marketing. We’re excited to see — and hear — this roll out in late 2017 and beyond.