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Price Cuts on New Construction Homes Becoming More Common

Nearly all of the nation's largest housing markets saw the share of new construction homes with price cuts increase between the beginning and end of 2018

- About a quarter of all new construction homes saw a price cut in the fourth quarter of 2018, with the typical drop throughout the quarter being 2.6 percent.

- The median list price after a price reduction was $389,900 at the end of the year.

- The biggest price reductions at the end of the year were in San Francisco and Los Angeles, where new construction homes are among the most expensive in the country.

Jan 17, 2019

SEATTLE, Jan. 17, 2019 /PRNewswire/ -- Home shoppers may be able to find a better deal on a new construction home than they could a year ago. A new Zillow® analysis finds that price cuts were more common in the fourth quarter of 2018 than in the first quarter.

Across the country, 25.1 percent of new construction homes had a price cut in the fourth quarter, compared with 19.2 percent of new homes in the first quarter of the year. This mirrors a trend seen in the overall housing market, with price cuts becoming more common.

Eleven percent of buyers last year bought a new construction home, according to the 2018 Zillow Group Consumer Housing Trends Report. For many of them, everything being new was a top reason for buying a new construction home instead of an existing home. More than a third of new construction buyers also felt it represented the best value for their money – and they might be getting even more value now.

Buyers were most likely to find a price reduction in Denver, where 40.3 percent of new construction homes had a price cut in the fourth quarter of the year. At the beginning of the year, just 21.3 percent of newly built homes had a price cut. In Austin, price cuts were less frequent at the end of the year than they were at the beginning.

New homes in San Francisco and Los Angeles saw the biggest price reductions in the fourth quarter, at 8.5 percent. However, these markets are also two of the most expensive for new construction homes. The typical new home with a price cut in Los Angeles cost $2 million even after its price dropped.

"More newly built homes are seeing their list prices drop, but the size of those price cuts has been remarkably steady which suggests that the trend we are seeing is being driven more by price discovery than by desperate sellers," said Zillow Senior Economist Aaron Terrazas. "The housing market cooled in late 2018, particularly at higher price points and in pricier communities where new construction has clustered in recent years. Facing high and rising construction costs, builders have few options but to target upmarket while homebuyers are increasingly squeezed by tight affordability and rising interest rates. But the trend could be short-lived. New home building inched upward for most of the past few years, but about a year ago permitting activity began to pull back. With fewer new homes in the pipeline, these price cuts may prove to be a fleeting phenomenon."

New construction homes are often more expensive than existing homes, and the upper price range of homes has seen more of a slowdown than the more affordable sector of the market, as demand for affordable housing keeps pressure on prices. Home value appreciation for homes in the most expensive third of the market is growing at about half the pace of the most affordable third of the market. Higher-valued homes were also more likely to have a price cut than the most affordable homes, according to previous Zillow research.

Q1 2018

Q4 2018

MSA

Share with Price Cut

Median Price After Reduction

Size of Reduction

Share with Price Cut

Median Price After Reduction

Size of Reduction

United States

19.2%

$375,000

-4.8%

25.1%

$ 389,900

-2.6%

New York, NY

16.7%

$872,200

-3.0%

22.3%

$ 739,000

-4.0%

Los Angeles-Long Beach-Anaheim, CA

19.5%

$2,348,000

-5.9%

25.9%

$2,000,000

-8.5%

Chicago, IL

17.1%

$520,000

-4.6%

21.3%

$ 399,000

-0.2%

Dallas-Fort Worth, TX

22.4%

$489,000

-3.5%

34.4%

$ 417,200

-4.3%

Philadelphia, PA

16.6%

$420,000

-5.6%

25.5%

$ 429,000

-3.6%

Houston, TX

20.9%

$408,900

-6.7%

27.8%

$ 375,000

-4.1%

Washington, DC

16.4%

$540,100

-5.0%

22.6%

$ 524,900

-2.4%

Miami-Fort Lauderdale, FL

22.8%

$389,000

-6.2%

25.6%

$ 399,000

-5.0%

Atlanta, GA

18.5%

$314,900

-3.6%

21.6%

$ 359,000

-2.9%

Boston, MA

11.6%

$854,500

-3.7%

17.5%

$ 709,900

-6.2%

San Francisco, CA

12.2%

$960,000

-1.5%

37.2%

$ 997,400

-8.5%

Detroit, MI

10.7%

$384,400

-5.1%

20.1%

$ 402,200

-0.7%

Riverside, CA

27.2%

$443,300

-0.8%

28.0%

$ 451,500

-2.2%

Phoenix, AZ

24.8%

$353,000

-3.7%

26.3%

$ 332,900

-2.1%

Seattle, WA

11.9%

$695,000

-19.7%

31.8%

$ 665,000

-1.1%

Minneapolis-St Paul, MN

14.3%

$509,900

-3.2%

30.0%

$ 440,000

-2.2%

San Diego, CA

21.9%

$855,000

-12.8%

26.9%

$1,248,600

-8.2%

St. Louis, MO

N/A

N/A

N/A

33.2%

$ 282,500

-3.3%

Tampa, FL

27.1%

$329,900

-2.3%

32.3%

$ 289,900

-3.3%

Baltimore, MD

16.2%

$467,500

-7.5%

23.3%

$ 440,000

-4.3%

Denver, CO

21.3%

$569,900

-1.7%

40.3%

$ 540,000

-3.2%

Pittsburgh, PA

17.6%

$237,500

-5.8%

15.7%

$ 365,000

-3.9%

Portland, OR

15.9%

$717,400

-8.0%

20.4%

$ 480,700

-3.8%

Charlotte, NC

22.1%

$429,900

-3.5%

28.6%

$ 400,000

-4.0%

Sacramento, CA

7.0%

$748,500

-2.1%

27.4%

$ 528,200

-1.1%

San Antonio, TX

N/A

N/A

N/A

24.0%

$ 334,900

-1.5%

Orlando, FL

19.3%

$355,600

-3.5%

21.1%

$ 348,400

-4.3%

Cincinnati, OH

N/A

N/A

N/A

17.4%

$ 355,000

-3.1%

Cleveland, OH

6.8%

$298,800

-0.1%

10.0%

$ 440,900

-1.0%

Kansas City, MO

7.8%

$330,000

-1.5%

18.6%

$ 345,000

-4.3%

Las Vegas, NV

8.1%

$503,600

-3.1%

27.3%

$ 478,000

-0.9%

Columbus, OH

25.5%

$524,900

-1.2%

28.3%

$ 499,900

-3.0%

Indianapolis, IN

22.7%

$414,500

-1.0%

35.3%

$ 370,000

-6.3%

Austin, TX

26.8%

$358,600

-2.3%

23.7%

$ 363,500

-3.0%

Zillow

Zillow is the leading real estate and rental marketplace dedicated to empowering consumers with data, inspiration and knowledge around the place they call home, and connecting them with great real estate professionals. In addition, Zillow operates an industry-leading economics and analytics bureau led by Zillow Group's Chief Economist Dr. Svenja Gudell. Dr. Gudell and her team of economists and data analysts produce extensive housing data and research covering more than 450 markets at Zillow Real Estate Research. Zillow also sponsors the quarterly Zillow Home Price Expectations Survey, which asks more than 100 leading economists, real estate experts and investment and market strategists to predict the path of the Zillow Home Value Index over the next five years. Launched in 2006, Zillow is owned and operated by Zillow Group, Inc. (NASDAQ:Z and ZG), and headquartered in Seattle.