Highly consolidated consumer goods retail trade: Sweden's largest players are ICA (market share of approximately 50 per cent), Axfood and Coop; in Denmark the largest players are Coop and Danske Supermarked

The strong position of private labels in the consumer goods retail trade will continue to strengthen

Declining demand for red meat will be compensated for by poultry and vegetable-based food products; organic product groups will also strengthen

Market share

Market leader of the consumer goods retail trade in the cold cuts product group in Denmark, market number two in the sausage and cold cuts product groups in Sweden

Significant share in the Food Service and concept business (Sibylla)

Strong private label supplier, particularly in Sweden

Competitive position

The largest operators in Sweden are Atria Scandinavia and Scan AB. Some 25 per cent of the market is held by small companies with net sales below EUR 5 million