INSPIRATION:It was important for me to convey the person's general ideas about the product - it simplifies communication. You represent the form from the outside, want to know what's inside. This formed the basis for product design.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:Intuitive design, integrity of design. Skillful use in packaging:olive pit pattern is covered with transparent lacquer to give the surface finish. The logotype is pressed with golden foil.

OPERATION / FLOW / INTERACTION:The consumer sees the packaging, he takes it in his hands, feels the texture of the UV varnish and gold stamping. Then he opens the top of the package and sees the product itself.

PROJECT DURATION AND LOCATION:The project began in the spring of 2016 and ended in the summer of 2016

SPECIFICATIONS / TECHNICAL PROPERTIES:Boxes-tubes are hermetic, strong - the lid does not come in contact with the surface of the cake, preserving the integrity of the structure. Construction: the almost flat base of the box has wide edges; The lid rests on the resulting outer edge and due to the narrow gap formed inside it does not violate the personal space of the internal contents.
Boxes made of binding cardboard are strong and cope with unfavorable factors: moisture, light exposure, impacts and during transportation, crushing, etc.

TAGS:logo, identity, packaging, cake

RESEARCH ABSTRACT:We looked through the market of original cakes and packaging, into which the cake is placed. Also have decided that it is necessary to bring more aesthetics and the invoice in created design. Have redesigned the logo of the brand, created a package with the application of ultraviolet lacquer and gold stamping. This allowed us to rebuild from competitors and reach a new level.

CHALLENGE: The logo was the hardest
The choice of color and material for packaging was also difficult

PROFILE:Studio was established in 2015 to develop visual communications of the brand in the corporate and consumer segments.
RENOVARTIO is aware of trends, but still generates special and unique styles in design. The studio works on the creation of names, logos, brand identity, package design, web design, and is not limited to only these things and create a brand and support it for its entire lifetime. The relationship with the client is built on principles of long-term cooperation and mutual respect.
RENOVARTIO believes that the main thing in design is communication.

NOMINATION DETAILS

Cakes Corporate Identity by Mike Amirov is a Nominee in Graphics and Visual Communication Design Category.

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