Want more? In 2015, video took up 57% of consumer internet traffic – that’s almost 4x as much as web browsing and email! And that percentage is only expected to increase to 69% by 2017 and 79% by 2018.

If you’re in business, you can no longer ignore digital video as part of your strategy.

The power of video

What makes video such a powerful digital marketing tool?

In a word – ROI. Web video has the most effective ROI of any digital element for online marketing. In fact, it’s the best means to achieve reasonable ROI across all digital marketing channels. Check it out:

In addition, video introduces a human element to the mix. Video more easily reinforces your message with intonation, eye contact, and phrasing that clarifies your intention. Your visitors can see you, share your emotions, and more easily develop a relationship with you.

Video content improves search visibility

Gone are the days when moving a webpage up a search engine result page (SERP) entailed writing text frustratingly ladened with keywords.

Today, search engines want to know that your content will be valuable to searchers, and nothing says ‘valuable content’ more than engagement or dwell time – the length of time users spend on a particular web page.

And nothing increases dwell time more than video.

Video sends strong “indicators of relevance” to search engines, which boosts the search rank of your content. Some of those tangible benefits for SEO include:

Video increases your searchable footprint

One of the best things about video content is that you can post it on YouTube. While video can dramatically increase your website’s visibility on the major search engines (Google, Bing, Yahoo), few businesses understand how to take advantage of YouTube, the world’s second largest search engine.

Depending on your marketing objectives, your videos can live on both YouTube and on your website – effectively doubling your exposure to your prospective customers.

Having your video on YouTube can increase your brand’s visibility in search fairly quickly, but if your video lives only on your website, it takes longer to build up your rankings and traffic.

The benefits of video marketing

Think of your website as your own cable TV network. If optimized correctly, your website can act as your own cable network with a community of like-minded individuals who are already predisposed to your message.

In this scenario, your important landing pages act like TV channels. Create explainer videos for each of your most important landing page channels to increase visibility, conversions, engagement, retention, and brand awareness.

Advertise to your own audience Instead of advertising on a 3rd party network such as radio or broadcast TV with less qualified prospects, video allows you to advertise specifically to your target audience.

When you buy radio or TV advertising you pay for temporary access to an audience based on that channel’s demographics. However, by placing video on your site, you advertise to your target demographics.

About VONT Performance Digital Marketing

At VONT we believe that change is the only constant in the digital world – and that excites us. When tools and environments are constantly changing, new opportunities to help our clients achieve success are constantly arising. Each new advertising technology, social platform, or design approach allows us to improve on the results we achieve for our clients.

We believe in this idea of continual fine-tuning so much that we named our company VONT, which means to achieve exponential improvement in incremental steps. It is our core belief, and the reason why we are not simply a web design company or simply a digital advertising agency, but rather a long-term, single source partner providing a comprehensive array of web development and digital marketing capabilities.

In short, we’re here so that our clients achieve success in the ever-changing digital world. If you’d like to learn more about VONT and the work we’ve done with our client partners, visit our Work page. Or, if you have a question, contact us. We’ll get right back to you!