Web Marketing for Small Businesses and Entrepreneurs

This 2 hour seminar is designed for small businesses and entrepreneurs. In this introductory web marketing workshop you’ll learn how to use SEO (Search Engine Optimization), email marketing, blogging and Social Media. These skills will assist to increase your online visibility, drive qualified prospects to your website and convert them into customers.

Attendees will learn:

• Business advantages to Internet Marketing • The importance of how you present your company online • How to raise your search engine visibility • How to run an opt-in email campaign • The benefits of blogging • An overview of Social Media • Ways to engage site visitors • Introduction to paid search advertising • How to create a compelling CTA (Calls-to-Action) to generate sales • What traffic reports to use