CEO Today USA Awards

CALIFORNIA www.ceotodaymagazine.com 18 CEO Today USAAwards 2018 HUW GRIFFITH CEO and Founding Partner M&C Saatchi LA ABOUT HUW GRIFFITH Huw is a Founding Partner of M&C Saatchi LA, the World’s largest independent marketing communications group. He has extensive international experience having lived and worked across 3 continents; UK/Europe, Asia and now the Americas. He has worked with an amazing group of clients across multiple industries. Loves Setting Up Companies Huw has set up companies in Singapore, Malaysia and North America. He has also created the LA Group of companies that includes: M&C Saatchi SHARE, a specialist social, content and digital business; Heavenspot, a leading social and digital creative agency with extensive entertainment and tech experience; M&C Saatchi Sport & Entertainment, which is part of the award-winning agency originally set up in London; and most recently M&C Saatchi Propel, a multi-talented team which helps start-up companies and entrepreneurs realize their vision and help launch their ideas into the market. Expert at Growing Companies Huw is a Founding/Marketing Partner for Gloveworx, a specialist boxing studio, which the agency helped launched in 2014. And which now has 2 studios in LA and 1 in NYC. He is also a Founding Partner of MAJORITY, a production company with an all women roster of directors, which launched in 2017. And which is now winning productions around the world. MAJORITY is part of the LA Group offering. He is an Advisor for Fabric, an exciting new blockchain start-up. And is a Founding Member of a soon-to-be launched category- disrupting product. Winning the Odd Award or Two Awarded Ad Age Global Agency of the Year in 2000, Local Agency of the Year in 2001 and 2002. In 2015, the LA office was ranked 5th in Ad Age’s Best Places to Work. In 2018, M&C Saatchi LA was on CIO Bulletin’s Top 30 Most Innovative Companies list. How He Started Huw began his career in London as a runner at Bartle Bogle Hegarty, while at college. In 8 words Entrepreneur. Creative. Helping companies and people to grow. FIRM PROFILE M&C Saatchi LA is part of M&C Saatchi Worldwide, the world’s largest independent marketing communications group with offices in 27 countries. We are a full-service insight driven creative and communications agency. A Simple Principle We started in 1995 with one single principle: Brutal Simplicity of Thought. We say it is easier to complicate than simplify. Simple ideas enter the brain quicker and stay there longer. Brutal Simplicity of Thought is therefore a painful necessity. And in today’s more complex and cluttered landscape, simplicity is more valuable than ever. Simplicity is at the heart of everything we do from strategic thinking to creative work. From how we are structured to the systems we use. We Are Committed We believe Diversity of Talent leads to Diversity of Thought. This helps us produce better more effective work. We say similar people think similar thoughts. Diversity of people creates Diversity of Thought. Diversity of Thought is a creative necessity. A Wealth of Experience… The agency has produced iconic work for UGG Australia, Ketel One Vodka, Reebok, Oakley, Google, EPSON, BMW, Pacific Life, Fox Restaurant Concepts, Rokit, Element AI, Hong Kong Tourism, Crystal Cruises, British Airways, Qantas, San Diego Zoo, Alibaba.com, Disney, 20th Century Fox, Warner Bros, Coachella, Petco, The Getty, and Sylvester Comprehensive Cancer Center. …And Capabilities Include Advertising, PR, Entertainment, Performance Marketing, Experiential, Research & Insights, Customer Engagement, CRM, Brand Innovation, Social Strategy, Content Production, Mobile Marketing, Digital, Data & Analytics, and Website Design & Development. And the Odd Award or Two We have won 50 creative and effectiveness awards over the last few years. www.mcsaatchi-la.com | Tel: 310 401 6070