One quick search of the hashtag #PrayForOrlando on Instagram brings up hundreds of thousands of images of rainbows, symbol of lesbian, gay, bisexual, transgender and queer pride and diversity, in honour of the 49 people killed and 53 injured in the deadliest mass shooting in modern U.S. history.

Among those paying tribute to the victims and their families are beauty bloggers, who are using their makeup skills to incorporate rainbows into their beauty looks.

Brian and Jonathan, the duo behind The Gay Beards, paid their own tribute by painting their beards in the colours of the rainbow, while makeup artist Kayla Martinez took her look to the next level by depicting broken skin to reveal a rainbow underneath.

"The brokenness in this piece signifies all the people involved, the people who are hurting, the community, and even the world," she writes in the photo caption. "The inside of it is all the LOVE and support from everyone around the world. I've seen the community come together in such beautiful ways in this time of need and it's truly amazing and refreshing to see."