Samsung M400 Helps Seniors and People with Disabilities Stay Connected and Independent

OVERLAND PARK, Kan. (BUSINESS WIRE), October 15, 2012 -
On Jan. 1, 2011, the oldest of America’s baby boomers reached retirement
age; from that day on, 10,000 people will turn 65 every single day for
the next 19 years, but age doesn’t have to be a barrier to an active
lifestyle.1

Sprint (NYSE:S) and Samsung Telecommunications America (Samsung Mobile)2
offer Samsung M400 with accessibility features designed specifically to
meet the needs of senior citizens and people with disabilities. It is
also a great wireless phone for practical customers who use their phone
simply to talk, take pictures and send messages.

Samsung M400 is available free with a new line or eligible upgrade and
two-year service agreement, after a $50 mail-in rebate via reward card3
(excludes taxes and surcharges), through direct ship sales channels,
including Sprint Stores, Business Sales, Telesales (1-800-SPRINT1) and
Web Sales (www.sprint.com).

Features designed to make Samsung M400 easy to use include:

Large 2.4-inch internal display and adjustable font sizes that make it
easy to read text on the screen

1.07-inch external display that allows the user to easily see incoming
calls or notifications without opening the phone

Oversized keypad, making it quick and simple to locate and depress
keys when making a call

Five-way navigation key that makes navigating the phone’s menu a snap

Dedicated 911 key and an In Case of Emergency (ICE) button that stores
up to three contacts, so users can dial first responders or emergency
contacts quickly

Dedicated speakerphone button for situations where it may be difficult
to hear or when driving hands-free

Voice dialing that allows the user to simply press a button and speak
the name or phone number of the person they wish to call

“Samsung M400 is designed to be easy to use and offers a variety of
features that make it an extremely attractive phone for customers who
primarily use their phone for voice calls, text messaging and pictures,”
said David Owens, vice president – Product Development, Sprint. “This is
a great device that meets the needs of anyone who wants to stay
connected and just wants a simple device to do it.”

Samsung M400 does offer several features that will appeal to more
technologically savvy users, including a 1.3-megapixel camera, web
browsing, Bluetooth® support for hands-free conversations,
threaded text messaging, voice memo recorder and a 1,000mAh battery
offering up to four hours talk time.

Built-in lifestyle applications on Samsung M400 include Sprint Family
Locator, which allows family or trusted caregivers to locate loved ones
without disturbing their activities. The application uses GPS technology
to locate a phone and display its location on an interactive map.

Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel served more than 56
million customers at the end of the second quarter of 2012 and is widely
recognized for developing, engineering and deploying innovative
technologies, including the first wireless 4G service from a national
carrier in the United States; offering industry-leading mobile data
services, leading prepaid brands including Virgin Mobile USA, Boost
Mobile, and Assurance Wireless; instant national and international
push-to-talk capabilities; and a global Tier 1 Internet backbone. The American
Customer Satisfaction Index rated Sprint No. 1 among all national
carriers in customer satisfaction and most improved, across all 47
industries, during the last four years. Newsweek ranked Sprint
No. 3 in its 2011 Green Rankings, listing it as one of the nation’s
greenest companies, the highest of any telecommunications company. You
can learn more and visit Sprint at www.sprint.com
or www.facebook.com/sprint
and www.twitter.com/sprint.

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2011 consolidated sales of US$143.1 billion. Employing
approximately 206,000 people in 197 offices across 72 countries, the
company operates two separate organizations to coordinate its nine
independent business units: Digital Media & Communications, comprising
Visual Display, Mobile Communications, Telecommunication Systems,
Digital Appliances, IT Solutions, and Digital Imaging; and Device
Solutions, consisting of Memory, System LSI and LED. Recognized for its
industry-leading performance across a range of economic, environmental
and social criteria, Samsung Electronics was named the world’s most
sustainable technology company in the 2011 Dow Jones Sustainability
Index. For more information, please visit www.samsung.com.

Samsung is a trademark of Samsung Electronics Co., Ltd. Other company
names, product names and marks mentioned herein are the property of
their respective owners and may be trademarks or registered trademarks.
Battery power consumption depends on factors such as network
configuration, signal strength, operating temperature, features
selected, vibrate mode, backlight settings, browser use, frequency of
calls and voice, data and other application usage patterns.

1Pew Research Center Publications “Baby Boomers Approach Age
65 – Glumly,” Dec. 20, 2010, http://pewresearch.org/pubs/1834/baby-boomers-old-age-downbeat-pessimism2Samsung
Mobile is the No. 1 mobile phone provider in the United States based
upon reported shipment data, according to Strategy Analytics, North
America Handset Vendor Marketshare, Q2 2012.3The
American Express Prepaid Reward Card (“Card”) provided in connection
with this Rebate offer is a prepaid Card that is usable at U.S.
merchants that accept American Express Card. Some limitations apply. The
Card is not redeemable for cash (except where required by law) and does
not provide ATM access. Use of Card constitutes acknowledgement that it
is given as a reward and no consideration, value, or money has been paid
by the holder to American Express in exchange for this Card. USE OF CARD
IS SUBJECT TO THE CARDHOLDER AGREEMENT. SUBJECT TO APPLICABLE LAW, A
$3.00 MONTHLY FEE WILL BE ASSESED AGAINST CARD BALANCE, STARTING SIX
MONTHS AFTER CARD ISSUANCE, UNLESS FUNDS ARE EARLIER DEPLETED. For
BALANCE, customer service and Cardholder Agreement, visit
americanexpress.com/sprint or call 866-608-3756. Card issued by American
Express Prepaid Card Management Corporation.

Samsung M400 Helps Seniors and People with Disabilities Stay Connected and Independent

<h1>Samsung M400 Helps Seniors and People with Disabilities Stay Connected and Independent</h1><p>OVERLAND PARK, Kan. (<a href='http://www.businesswire.com' target='_blank')>BUSINESS WIRE</a>), October 15, 2012 -
On Jan. 1, 2011, the oldest of America’s baby boomers reached retirement
age; from that day on, 10,000 people will turn 65 every single day for
the next 19 years, but age doesn’t have to be a barrier to an active
lifestyle.<sup>1</sup>
</p>
<p>
Sprint (NYSE:S) and Samsung Telecommunications America (Samsung Mobile)<sup>2</sup>
offer Samsung M400 with accessibility features designed specifically to
meet the needs of senior citizens and people with disabilities. It is
also a great wireless phone for practical customers who use their phone
simply to talk, take pictures and send messages.
</p>
<p>
Samsung M400 is available free with a new line or eligible upgrade and
two-year service agreement, after a $50 mail-in rebate via reward card<sup>3</sup>
(excludes taxes and surcharges), through direct ship sales channels,
including Sprint Stores, Business Sales, Telesales (1-800-SPRINT1) and
Web Sales (<a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.sprint.com&esheet=50440367&lan=en-US&anchor=www.sprint.com&index=1&md5=283057bb09c37800d4bd550bebc93374">www.sprint.com</a>).
</p>
<p>
Features designed to make Samsung M400 easy to use include:
</p>
<ul>
<li class="bwlistitemmargb">
Large 2.4-inch internal display and adjustable font sizes that make it
easy to read text on the screen
</li>
<li class="bwlistitemmargb">
1.07-inch external display that allows the user to easily see incoming
calls or notifications without opening the phone
</li>
<li class="bwlistitemmargb">
Oversized keypad, making it quick and simple to locate and depress
keys when making a call
</li>
<li class="bwlistitemmargb">
Five-way navigation key that makes navigating the phone’s menu a snap
</li>
<li class="bwlistitemmargb">
Dedicated 911 key and an In Case of Emergency (ICE) button that stores
up to three contacts, so users can dial first responders or emergency
contacts quickly
</li>
<li class="bwlistitemmargb">
Dedicated speakerphone button for situations where it may be difficult
to hear or when driving hands-free
</li>
<li class="bwlistitemmargb">
Voice dialing that allows the user to simply press a button and speak
the name or phone number of the person they wish to call
</li>
<li class="bwlistitemmargb">
Nuance VSuite version 4.0 text-to-speech client that reads menus,
submenus, text, dialed numbers, caller ID and missed calls to the user
</li>
</ul>
<p>
“Samsung M400 is designed to be easy to use and offers a variety of
features that make it an extremely attractive phone for customers who
primarily use their phone for voice calls, text messaging and pictures,”
said David Owens, vice president – Product Development, Sprint. “This is
a great device that meets the needs of anyone who wants to stay
connected and just wants a simple device to do it.”
</p>
<p>
Samsung M400 does offer several features that will appeal to more
technologically savvy users, including a 1.3-megapixel camera, web
browsing, Bluetooth<sup>®</sup> support for hands-free conversations,
threaded text messaging, voice memo recorder and a 1,000mAh battery
offering up to four hours talk time.
</p>
<p>
Built-in lifestyle applications on Samsung M400 include Sprint Family
Locator, which allows family or trusted caregivers to locate loved ones
without disturbing their activities. The application uses GPS technology
to locate a phone and display its location on an interactive map.
</p>
<p>
Certified by the independent UL Environment, Samsung M400 contains
environmentally preferable materials with a minimal environmental impact.
</p>
<p>
<b>About Sprint Nextel</b>
</p>
<p>
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services bringing the freedom of mobility to consumers,
businesses and government users. Sprint Nextel served more than 56
million customers at the end of the second quarter of 2012 and is widely
recognized for developing, engineering and deploying innovative
technologies, including the first wireless 4G service from a national
carrier in the United States; offering industry-leading mobile data
services, leading prepaid brands including Virgin Mobile USA, Boost
Mobile, and Assurance Wireless; instant national and international
push-to-talk capabilities; and a global Tier 1 Internet backbone. The <i>American
Customer Satisfaction Index</i> rated Sprint No. 1 among all national
carriers in customer satisfaction and most improved, across all 47
industries, during the last four years. <i>Newsweek</i> ranked Sprint
No. 3 in its 2011 Green Rankings, listing it as one of the nation’s
greenest companies, the highest of any telecommunications company. You
can learn more and visit Sprint at <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.sprint.com&esheet=50440367&lan=en-US&anchor=www.sprint.com&index=2&md5=eb507b07443421f86f5f94dbcf026c5e">www.sprint.com</a>
or <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.facebook.com%2Fsprint&esheet=50440367&lan=en-US&anchor=www.facebook.com%2Fsprint&index=3&md5=cee348495420a578e13246abd12c8fa8">www.facebook.com/sprint</a>
and <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.twitter.com%2Fsprint&esheet=50440367&lan=en-US&anchor=www.twitter.com%2Fsprint&index=4&md5=d1a71a95a55c99d68eef2cc87ddf40cc">www.twitter.com/sprint</a>.
</p>
<p>
<b>About Samsung Mobile</b>
</p>
<p>
Samsung Mobile (Samsung Telecommunications America, LLC), a Dallas-based
subsidiary of Samsung Electronics Co., Ltd., researches, develops and
markets wireless handsets and telecommunications products throughout
North America. For more information, please visit <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.samsungwireless.com&esheet=50440367&lan=en-US&anchor=www.samsungwireless.com&index=5&md5=97cdd46cc07fb11f9b6652ebb5e12263">www.samsungwireless.com</a>.
</p>
<p>
<b>About Samsung Electronics Co., Ltd.</b>
</p>
<p>
Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, digital media and digital convergence technologies
with 2011 consolidated sales of US$143.1 billion. Employing
approximately 206,000 people in 197 offices across 72 countries, the
company operates two separate organizations to coordinate its nine
independent business units: Digital Media & Communications, comprising
Visual Display, Mobile Communications, Telecommunication Systems,
Digital Appliances, IT Solutions, and Digital Imaging; and Device
Solutions, consisting of Memory, System LSI and LED. Recognized for its
industry-leading performance across a range of economic, environmental
and social criteria, Samsung Electronics was named the world’s most
sustainable technology company in the 2011 Dow Jones Sustainability
Index. For more information, please visit <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.samsung.com&esheet=50440367&lan=en-US&anchor=www.samsung.com&index=6&md5=e26f8eedb813b89bb5c07f6d200ed190">www.samsung.com</a>.
</p>
<p>
Samsung is a trademark of Samsung Electronics Co., Ltd. Other company
names, product names and marks mentioned herein are the property of
their respective owners and may be trademarks or registered trademarks.
Battery power consumption depends on factors such as network
configuration, signal strength, operating temperature, features
selected, vibrate mode, backlight settings, browser use, frequency of
calls and voice, data and other application usage patterns.
</p>
<p>
<sup>1</sup>Pew Research Center Publications “Baby Boomers Approach Age
65 – Glumly,” Dec. 20, 2010, <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fpewresearch.org%2Fpubs%2F1834%2Fbaby-boomers-old-age-downbeat-pessimism&esheet=50440367&lan=en-US&anchor=http%3A%2F%2Fpewresearch.org%2Fpubs%2F1834%2Fbaby-boomers-old-age-downbeat-pessimism&index=7&md5=3de6edcff035fb80c3b2b3f58481c9f3">http://pewresearch.org/pubs/1834/baby-boomers-old-age-downbeat-pessimism</a><br/><sup>2</sup>Samsung
Mobile is the No. 1 mobile phone provider in the United States based
upon reported shipment data, according to Strategy Analytics, North
America Handset Vendor Marketshare, Q2 2012.<br/><sup>3</sup>The
American Express Prepaid Reward Card (“Card”) provided in connection
with this Rebate offer is a prepaid Card that is usable at U.S.
merchants that accept American Express Card. Some limitations apply. The
Card is not redeemable for cash (except where required by law) and does
not provide ATM access. Use of Card constitutes acknowledgement that it
is given as a reward and no consideration, value, or money has been paid
by the holder to American Express in exchange for this Card. USE OF CARD
IS SUBJECT TO THE CARDHOLDER AGREEMENT. SUBJECT TO APPLICABLE LAW, A
$3.00 MONTHLY FEE WILL BE ASSESED AGAINST CARD BALANCE, STARTING SIX
MONTHS AFTER CARD ISSUANCE, UNLESS FUNDS ARE EARLIER DEPLETED. For
BALANCE, customer service and Cardholder Agreement, visit
americanexpress.com/sprint or call 866-608-3756. Card issued by American
Express Prepaid Card Management Corporation.
</p>
<p>
Photos/Multimedia Gallery Available: <a href="http://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.businesswire.com%2Fcgi-bin%2Fmmg.cgi%3Feid%3D50440367%26lang%3Den&esheet=50440367&lan=en-US&anchor=http%3A%2F%2Fwww.businesswire.com%2Fcgi-bin%2Fmmg.cgi%3Feid%3D50440367%26lang%3Den&index=8&md5=05fe3bf32d2c78e24e79bdbc0ea2ccba">http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50440367&lang=en</a>
</p>
<p>
</p>
<p><img alt="" src="http://cts.businesswire.com/ct/CT?id=bwnews&sty=20121015005488r1&sid=tekgr&distro=nx"/><span class="bwct31415"/></p>

Overlay Title

Overlay Title

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.