PRMeetsMarketing Weekly Articles: January 24, 2008

This week’s summary is shorter than usual. Let me know if you have any recommendations for make this a more useful list of information. You can click on the Weekly Articles tag for previous issues or subscribe to the Weekly Articles Feed:

It’s Good to Be Delicious – I so love MarketingPilgrim because I always get nuggets of wisdom that help with PR and marketing. Yahoo is starting to include delicious information into the search results. Whether or not this will augment search rankings, it’s good to know how many other people find the information useful. From a PR perspective, all press releases, marketing materials, etc. should be bookmarked on delicious. You never know who is looking for what where.

Jumping on the Green Bandwagon – This article in MarketingProfs highlights the recent trend to jump on the green bandwagon. I think this is a key thing to keep in mind as companies proceed with sustainability and green programs.

Effective New Media Mediums for Marketers –eMarketer is summarized some recent reports about what are effective marketing mediums. For my company, I found it interesting that 54% of marketers found webinars effective. Who knew!

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About

Cece Lee is senior director of product marketing for PowerSchool and author of PR Meets Marketing, which highlights her thoughts on how to attract and delight customers through content, video and social media marketing.

This blog contains Cece's personal opinions and are not representative of her company's.