Neha Dhupia parades in 'Shave or Crave' campaign

'Shave or Crave' movement was a protest by women in pajamas holding placards against the men, who do not want to shave in the evening before going out for a party or dinner.

Along with Dhupia, dancer with Naach Baliye fame Aamir Ali also joined at the protest to take side of the men's group and support them.

According to Gillette, a recent survey done in Kolkata showed 86 percent of women in feel special when their husband/boyfriend shaves for them in evening.

Gillette took a further step to enjoy shaving more eagerly with the brand new 'Fusion Gamer', the shaving technology with 5 blades suspension, mastering the technique with shave in just a one stroke without any cuts.

Being asked about her new projects in the pipeline Dhupia said she would be doing a comedy freak namely ´Ungly´, starring Sanjay Dutta, Emraan Hashmi and Randeep Hooda produced by Karan Johar and another untitled Punjabi romantic film.

Asked about his new projects in Bollywood, Ali told IBNS, "I am too busy with my current shows at least for the next two years, so no new projects as of now."

"This Gillette Fusion Gamer has been priced at a price very affordable rate of Rs 299 only to make the men shave twice daily with a just one comfortable stroke and give a macho, clean shaven look at the eyes of their gals" said Dhupia at the event.