145K in New Deals Brings L&L Gem to Around 90 Percent

600 Third has scored 145,000 square feet of new leases, and the street is bustling with fresh faces.

Avon came calling on the block, now followed by Meredith Corporation and Cooper Square Realty. “Third Avenue has its challenges,” David Berkey, the director of leasing for landlord L&L Holding, told The Commercial Observer. “It’s looked at as a secondary … but it’s had an exceptional amount of leasing in midsized to larger deals.”

Meanwhile, Turner Broadcasting was tempted by some Southern hospitality to move its affiliate truTV (courtTV) after three decades in 600 Third. That created a looming 40 percent vacancy in the 550,000-square-foot building. But with several new tenants, the building will be around 90 percent full for the new year.

Employment firm Altegrity has just signed a 42,764-square-foot lease. HQ Global Workplaces, which provides ready-to-use meeting rooms around the world, will add some more space to its collection with a 21,382-square-foot deal. Last and least, Loral Space & Communications has taken 13,129 square feet.

Earlier in the year, law firms Aaronson, Rappaport, Feinstein & Deutsch and Jaffe & Asher also took space at 600 Third.

“Tenants are getting the best values, but landlords aren’t all that happy about the deals that we’re having to write,” Mr. Berkey said. Asking rents in the building are $48 to $58 a square foot, but there were concessions, he said.

On the bright side, the building now has a more diverse tenant base–with around 70 different tenants, instead of 50 before. “We’re never going to have a big hole in the building again,” said the broker.