Creator

This series encapsulates the many conversations we have regularly with brands and advertisers/agencies. Great docu-series about brand storytelling and how interruption does not work. Entertaining and informing does. Owning IP does. Some of the best brand content studios are featured here. Volume 1 is on...

Celebrity influencers? Micro-influencers? Power middle influencers? When it comes down to it, there shouldn’t be a fight over which type is the best. Each can play a role a brand’s success, but it takes careful planning, setting clear objectives, mapping out a channel strategy and...

A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is. A study by McKinsey & Company confirms that “marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising”.
Read Huffington...

"The age of the Many heralds a time where the person at the top does not hold all the cards; where small can become big in a matter of days; and where everyone has a voice. This will affect how we communicate, how we learn,...

Contiki Tours has been using YouTubers to tell stories and feature the amazing destinations their consumers can travel to with #noregrets. Here is yet another example of another Roadtrip series. This article includes some measurable results on how using YouTubers has increased brand awareness amongst...

In September 2015, the app partnered with local restaurant The Goods and non-profit Second Harvest to bring meals to people in need for”#UberHungerTO” day.
Anyone who used the UberEats food delivery service on Friday between 11 a.m. and 2 p.m. had their order matched to deliver food to someone in need.
Watch...

It’s not news today that teens love digital video. But Defy Media's Acumen research team wanted to dig deeper and talk to teens directly about why they prefer digital video to traditional TV. They also wanted to understand why the digital stars in the videos they...

I had the pleasure of hearing Andrew Davis's keynote at the last OMDC Digital Dialogue day. His energy and great presentation led me to get his book Brandscaping. The book is essential to building content brands and finding the right partners in the influencer/brand space....