According to the television's management report, the transition from analog to digital broadcasting affected viewing habits significantly, especially in households that previously only had access to analog broadcasts. Cable and satellite channels benefited from these changes the most, while nationwide channels – suffered.

LTV management points out that last year, only LTV1 and TV3 managed to maintain their viewer shares of 2010, while the audiences of cable and satellite channels increased. The influence of Russian-speaking media increased.

Under these circumstances, LTV was striving to implement several principles – united society, a dialogue with society, editorial independence, unique and attractive content, modern technologies, development of national and civic society.

Creativity as an answer to our futureIn predicting the future, creativity becomes an important value. It is creativity that changes the world around us so quickly that forecasting is limited by a few years. Are there any chances for a long-term social-economic prognosis?