William Bruce Jenner was born October 28th, 1949 in Mt Kisco New York to parents Esther and William—he has a younger sister, Lisa and a younger brother, Burt, who tragically died in a car accident when Bruce was in his early twenties.

Bruce has six kids of his own—Burt and Cassandra from his first marriage to Chrystie Crownover, Brandon and Brodyfrom his second marriage to actress/singer Linda Thompson and Kendall and Kylie from his marriage to Kris.

Bruce was diagnosed at an early age with dyslexia and favored sports over academia. He attended Graceland College in Iowa on a football scholarship, but a nasty knee injury stopped short his budding football career and forced him to switch his attention to track instead.

Jenner’s college coach encouraged him to focus on the decathlon… and his career was born!

When Bruce started his athletic career he supplemented his income by working as an insurance salesman for $9,000 a year, but after his gold medal win all sorts of opportunities arose which were considerably more lucrative!

At the time Olympic athletes were not allowed to financially benefit from their position as sports celebrities, so Bruce abruptly ended his Olympic career in favor of making bank.

First up, Bruce signed a deal with General Mills to appear on the front of boxes of Wheaties cereal as a ‘Wheaties Champion.’

Then came a number of on-camera assignments, working as a pundit for brands such as IBM and Coca-Cola.

That quickly segued into working as a TV personality, with a short lived correspondent gig on Good Morning America and a number of sports commentator roles.

The big screen beckoned next, and Bruce landed a role in the 1980 Village People flick, Can’t Stop the Music—he was nominated for a Golden Raspberry Award for his acting efforts—and didn’t appear back in movies until Adam Sandler‘s 2011 flop Jack and Jill—which won a Golden Raspberry Award for Worst Movie!

Bruce also appeared in a number of TV movies, including The Golden Moment: An Olympic Love Story and Grambling’s White Tiger—and in the early eighties he became a regular on the police show CHiPS, standing in for Eric Estrada.

The bulk of Jenner’s income though comes from his highly profitable business ventures, including, Bruce Jenner Aviation which focuses on selling aircraft supplies, infomercial production outfit Jenner Productions, and his exercise videos and video games.