1. Wide presence: More than 600 stores across the network, Franchise policy 2. Large customer base: Satisfies over 13 million people a year 3. Effective marketing strategy for healthy fast foods, such as “Fresh not frozen, grilled not fried”

4. Global standard for meal quality, controlled by local franchise

5. Standardized operations which lead to quick processing and serving time for recipes

Weaknesses

1. Limited product innovation, little or no change in menu over long periods 2. High employee turnover which result in high money spend on training 3. Yet to capitalize the trends towards organic foods.

Opportunities

1. Potential to become a prominent global brand 2. Can target growing markets like India 3. Updating its restaurant and bringing in innovation in food items according to local palates

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