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Oscar de la Renta's annual fashion show on the shores of Lake Tahoe won't be affected by the wildfire that has devastated inland residential and parkland about an hour's drive to the south on the California-Nevada border.

OSCAR’S SHOW TO GO ON: Oscar de la Renta’s annual fashion show on the shores of Lake Tahoe won’t be affected by the wildfire that has devastated inland residential and parkland about an hour’s drive to the south on the California-Nevada border. The Aug. 4 event, sponsored by Saks Fifth Avenue and benefiting the League to Save Lake Tahoe, is a particular draw for Old Guard San Franciscans who also make up a loyal fan base of de la Renta’s. The designer will attend, along with his creative director of licensing, Eliza Bolen, and her husband, company chief executive officer Alex Bolen, de la Renta’s office said.

MAN’S BEST FRIEND NEEDS TO LOOK CHIC, TOO: J. Crew may be going to the dogs. According to a research report from CIBC World Markets, the preppy retailer filed a patent with the U.S. Patent and Trademark Office for Crewmutts, a concept for dogs that potentially could be sold in stores and online. The patent for Crewmutts covers products for dogs, including leashes, clothing, dog beds, shoes, bathing products, blankets, bowls, life jackets, toys and treats. “In our view, the higher-end dog clothing and accessories market seems fragmented, comprised largely of local boutiques. Therefore, this could be an opportunity to take share, both as the stores and online, of a customer who generally may be less price-resistant to decking out their dog,” the report said. J. Crew executives could not be reached for comment Wednesday.

STELLA’S WEB: Stella McCartney is dipping her toe into the virtual community of Second Life to stage a peaceful antifur protest. On July 12, the designer and People for the Ethical Treatment of Animals will cohost an event on a specially created island in the virtual world. Visitors to the island — which is inspired by the English countryside, complete with stables, picnic tables and a Linda McCartney veggie burger stall — will be able to show their support for PETA in virtual terms. All visitors will receive a selection of antifur accessories for their Second Life character to wear; they can donate money in Linden dollars, the community’s currency, which the animal rights group will be able to exchange for real U.S. dollars, and they will be able to dress their character in a T-shirt bearing the slogan “I’d rather be pixilated than wear fur.”

“Sometimes it’s nice to have a bit of humor on serious subjects,” said McCartney, whose island will be open through July 29, in a statement.

Those who take a trip to the online idyll will be able to scoop real-world prizes, too. A competition will run until July 19, for which visitors can submit a new PETA slogan, based around its tag line, “I’d rather go naked than wear fur.” Prizes will include two tickets to McCartney’s spring 2008 show in Paris, one of the designer’s Appaloosa bags and her entire Care skin care line.

PETRA’S CAUSE: On Monday, model Petra Nemcova feted a partnership between her Happy Hearts Fund and NutraCea, a leader in nutrient research and supplement development. The Cooper-Hewitt Museum exhibit “Design for the Other 90%,” featuring objects designed to aid the impoverished global population, was an elegant backdrop for the event. “It’s amazing the support I’ve gotten from the arts and entertainment communities,” Nemcova said. Guests included designers Tiffany Koury and Loris Diran and Russell Simmons. Through the partnership, Nemcova plans to make NutraCea products available to families still suffering from the Indonesian tsunami she survived in 2004, and to expand the program from there. NutraCea president and chief executive officer Brad Edson summed up their future plans by saying, “There are a billion starving people in the world. When they’re all fed, then we’ll stop.”

GOODY TWO-SHOES: On the heels of hip brands Antik Batik and Maloles, Michel Vivien is the latest shoe designer to collaborate with French high-street shoe chain André. Vivien came up with four styles for the store in various fabric and colorways, to be released in September, including ballerinas and mary janes. Prices range from around $150 to $350.

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