What's all the hoopla about? Well, the numbers "3108," the date today (we're cheating and sticky-posting this a day in advance) if you use the right typeface, and squint at them out of the corner of your eye, look like the letters "BlOg." Unless you're American, of course, in which case today is OgBl day.

So Nir Ofir, the chap who started it, came up with this thought:

I believe that we bloggers have to have one day in the year which will be dedicated to know other bloggers, from other countries or areas of interests. I think, that not only that we need to know other bloggers; we need also to recommend about them to our Blog visitors.

When I’m trying to see the end in mind, in this is day every blogger will post a recommendation of 5 new blogs (in the same time). In this day all Blog web surfers will find themselves leaping and discovering new, unknown blogs.