How to use Social Media for Hosting a Better Event

Perhaps the most obvious advantage of using social media when trying to host a better event is that of marketing. The increasing incorporation of social media in people’s everyday lives gives businesses direct access to a staggering amount of people and allows them to advertise their events to audiences previously off-limits, and, it’s free.

We believe that creating a Twitter page if you do not already have one is a crucial step if you are to harness the power of social media in marketing your event. Using Twitter with a specific hashtag using the name of your event will allow you to regularly advertise your event and help spread the word throughout your target audience, getting people talking and creating ‘buzz’ before the event. This could be connected with examples of any previous events, such as videos and photos, which will provide an insight as to what potential guests can expect and hopefully, further build a buzz. Creating an event linked to your company page will also allow guests to access more detailed information about the event and confirm if they will be attending. This has the added advantage of letting you see beforehand who may or may not be attending.

Further, before, during and after the event we recommend that you encourage guests to upload their photos or videos from the event and discuss or leave comments. This should help guests feel more involved in the event and is likely to build upon any connections made and lead to future business, whilst also allowing feedback for any possible future events. You could even suggest a potential ‘virtual event’ in which the event is streamed via webcam from your webpage, allowing any guests who may not have been able to attend in person to partake (to some degree) in the event and maximise further the audience reached.