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Tips for Video Shoots: Youtube Marketing

Author: Jennifer

Youtube is a great place to advertise and creating a video can be fun – but it requires a lot of work and planning to make your videos look professional and suitable for youtube marketing. Below are a few tips to help you get the best out of your next shoot.

Multiple Cameras

Now I’m not talking covering every single angle of the room, but one camera generally isn’t enough. For a simple video, try to have two cameras at all times. By having two cameras, you can set up the main camera on a tripod to capture the main action and the second camera either move around or be focused on a secondary subject. This way, the main camera will provide you with steady continuous footage to choose from when editing while the second camera can provide closeups and interesting angles. This camera can be hand held or also set up as a steady shot, whatever works for you. That way when you watch the footage later and realize one camera was adjusting the shot or autofocusing in the middle of someone’s sentence you’ll have a backup to work with. Hopefully having a few angles to choose from will give you enough footage to cover all the action. But if you don’t…

B-Roll

Don’t forget about b-roll footage. This is the filler footage that you can cut to in case there’s a problem with your main footage. Maybe you’re doing an interview and something jumps into the frame, maybe the person your interviewing does something visually inappropriate. While the audio may be interesting and totally relevant to your subject matter, the video might not be something you want to show. With B-roll, you can cut to something more visually interesting, or show the person working on the project you’re interviewing them about. These little touches will help keep the viewer interested.

Good Audio

All of the great video you shoot isn’t going to be useful if you can’t hear a thing anyone was talking about. Whether it was way too windy, the blaring traffic in the background, or the neighbor’s constantly barking dog, pay attention to how much the mic is (or isn’t) picking up. Make sure to take levels of the people involved before the shooting starts to guarantee you can hear them well. Was that last take a little iffy? Don’t be afraid to get another take to cover yourself. Having too much audio and video to work with is always better than having barley enough.