Arse over tit: the art of making stuff backwards

Here you are planning your new app and dreaming of it storming to the top of the app store. Allow me then just to cut in for 18 minutes to show you why you’re going about it all back-to-front. I’m going to take your blue sky thinking and reduce it to a one-inch frame so you can focus on what you’re really making and how just a few words makes the biggest difference of all.