what on Earth is an ethical vitamin?

Viridian is the leading brand of ethical vitamins, but what does this mean? Viridian was named as Best Buy in Ethical Consumer magazine and in The Good Shopping Guide. The magazine and annual directory commended us for our commitment to pure ingredients, environmental awareness and charity donations.

Dr Alex Richardson in the Daily Mail newspaper named Viridian’s ViridiKid Multi as the best children’s multivitamin due to the purity of the ingredients.

Ethics in nutritional supplements starts at the ownership of the company – dig a bit deeper into the company behind your daily vitamins and you might well find a giant pharmaceutical company or a mass-market mail order company. Viridian Nutrition is UK-based and family-owned and managed.

Ethics continues through our sourcing of ingredients and the manufacturing procedures. We guarantee non-GM, non-irradiated and 100% active ingredients with no nasty additives whatsoever. No added sugars, no colourings or artificial flavourings making our products as clean and pure as they can be. Be reassured that although we are absolutely against the use of animal testing and do not test any of products or ingredients on animals, the ingredients we choose all have a tradition of safe use in humans. So from the seed to the recycling bank, Viridian Nutrition maintains an ethical philosophy at every stage.