Is Dez worth $10 million per season?

Wide receiver Dez Bryant is on record saying he is deserving of a contract extension.

The Dallas Cowboys apparently agree.

Vice-president Stephen Jones said the team has already begun contract talks with Bryant and his agent Eugene Parker. He said it's “a real possibility” that a deal could be consummated during the 2014 season if not before.

“We’re certainly taking a long look at that,” Jones said Friday during a radio interview on 1310 The Ticket. “As we do with any great player in our organization who’s nearing the end of a contract, we start to look at it and see how we might structure something going forward. I think that’s a possibility, yes.”

Bryant, 25, coming off his first Pro Bowl season, has developed into one of the league’s premier receivers and wants to be paid like one.

His 25 touchdowns since 2012 are tied for first among all receivers the past two years. He is sixth in yards and seventh in receptions during that time.

Bryant will make $1.78 million in 2014 in the final year of his rookie deal.

Bryant believes he is deserving of a new long-term deal because of his play and his growing maturity off the field.

After being involved with a number of controversial incidents in the first two years of his career, culminated by a misdemeanor family violence charge before the 2012 season, Bryant has been relatively issue free the past 24 months.

“If you put the work in and if it’s deserving, it is what it is," Bryant said. “As far as from the receiver standpoint, of course I feel like I’m one of the better receivers in this league. But like I said, when it comes to that contract, I’m going to sit back and I’m going to wait and see what happens. I’ll just leave all that talk up to my agent and Mr. Jones and jump in whenever I need to.”