Higher And Higher

Winning in construction materials in China

As Western economies are showing hesitant growth paths and uncertainty is freezing investment plans, growth options are dwindling for multinational companies (MNCs) and many heads are turning to China.

The construction materials industry is no exception, but its complexity is a major challenge. How should MNCs compete to secure profitable growth and overcome local competition? China is one of the biggest construction markets in the world. China is building every year as much as the existing constructed area in Canada! It represents 6.6% of GDP vs. 3.8% in the US and around 5% in most European countries. It’s been on a 13% per annum growth rate, and is likely to continue, albeit with occasional bumps ...