SITUATIONMany of the most important TrueBlue national accounts were managed by a small team of committed individuals. They were experiencing ongoing difficulty communicating the value proposition and engagement process of being a TrueBlue National Account customer. The team needed an engagement roadmap infographic.

CONTRIBUTIONAs the Creative Director, I worked with a small team of account and brand managers to design this customer-facing infographic.

RESULTSThe National Accounts team was grateful to have a consistent and comprehensive roadmap that clearly described their offering and sales approach.

Kittitas County Chamber of Commerce

SITUATIONThe Kittitas County Chamber of Commerce needed an all-new bicycling map that highlighted the area’s growing network of mountain and road bicycling trails.

CONTRIBUTIONServing as Graphic Designer, I presented an updated organization of the maps, content and information to a team of local stakeholders. After collaborating with a local GIS mapping expert to make the map elements as attractive, informative and readable as possible, I assembled the elements into this large-format print piece.

RESULTSThe map has been a great success for the Kittitas County Chamber of Commerce and local cycling community.

Mountain Safety Research

SITUATIONMSR stove instructions were a fundamental tool for protecting the company from product liability claims. As stove safety regulations became more stringent and customers became more litigious, it was prudent for MSR to take a fresh look at their large collection of existing stove instructions.

CONTRIBUTIONAs the Creative Services Manager, I worked with the manager of product safety, brand manager and an illustrator to redesign these instructions. I redesigned the template to optimize step-by-step readability and information hierarchy for an international audience.

RESULTSWe achieved the project goals of improving international comprehension of safe and reliable product use.

TrueBlue Information Highway

SITUATIONTrueBlue was at a crossroads with incumbent IT infrastructure. They had invested heavily in older technology that was now limiting the growth of the company. Company executives advocated for a move toward new technology platforms. They wanted an illustration to help communicate this initiative.

CONTRIBUTIONAs Creative Director, I brainstormed with the director of marketing and illustrated this metaphorical drawing.

RESULTSOver the course of many months, the executive team realized that investing heavily in new technologies was a sink or swim proposition. They chose to swim.