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Personalized Customer Experience really counts !

Apple products were the key Apple’s success, how do you explain the fact that people flock to the stores to buy Apple products at full price ? Even when Wal-Mart, Best-Buy, and Target carry most of them, often discounted in various ways. Amazon carries them all–and doesn’t charge sales tax.

A raft of recent surveys gives us a lot of insight into what’s going on:

1. More than 50% of retail executivessurveyed say that the way to combat showrooming is to provide a personalized customer experience. (Source: TimeTrade Retail Survey)

2. More than 80% of these executivessay they see sales increases of between 25 and 50 percent when associates provide personalized service. (Source: TimeTrade Retail Survey)

3. $9,600,000,000 per year is the amount sales would increase in the largest retailers with just a modest improvement in customer experience (Source: Forrester Research)

6. $150 per existing customer is how much more a retail bank will make by providing personalized service (Source: BMO Harris bank).

This is compelling don’t you think ? Seems like with a LITTLE effort most retailers could really improve the sales and loyalty picture. It does take some effort and management focus, but it DOESN’T require any additional staff.