If you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated the feed requirements for Google Shopping with several new attributes as well as some changes to existing content requirements. A new ‘mobile link’ attribute has been added to ensure users are taken to mobile landing pages from their smartphones. […]

If you’re running Google Product Listing Ads, it’s time to revisit your feed. Google has updated the feed requirements for Google Shopping with several new attributes as well as some changes to existing content requirements.

A new ‘mobile link’ attribute has been added to ensure users are taken to mobile landing pages from their smartphones. Advertisers can now enter a separate mobile landing page URL via this attribute.

Additional updates included:

Merchant-defined custom bundles, such as a camera with additional case and lens, must now be identified as such in order to be displayed appropriately

About The Author

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.