How Beltone uses actions

23 Video’s new Actions feature allows users to share product stories and
philosophies while also connecting efforts to the business or the goal funnel
of the sites, for example in e-commerce, in product service and in marketing.
“We know that video generates more clicks than text copy on the internet.”
says Jesper Gorm, Brand Director for Global Marketing at Beltone, a global
leader in hearing aids. “Now, we see that there is a flow from viewers
watching the video to when we make a sale.”