Barclays set to sign bumper Premier League deal

Embattled Barclays Bank is set to sign a bumper deal to retain its title sponsorship of the football Premier League.

An announcement on the estimated £35m-a-year-plus deal is expected in the coming weeks.

Barclays has been the title sponsor of the Premier League since 2004, with Barclaycard the title sponsor between 2001 and 2004.

The Premier League and Barclays have been negotiating over the past month, with one source saying, "it is a done deal."

The agreement is expected to be on improved terms for the Premier League. Its previous three-year arrangement was understood to be valued at around £30m a year. A source close to the negotiations said the new deal was set to be above £35m a year.

It will run from the start of the 2013 season through to the end of the 2015 season and will include exclusive world-wide marketing rights, UK and international TV programme accreditation, extensive advertising packages, match-day tickets and hospitality.