As part of our Web audits we initially
look for 404 pages on client sites to see if there is any link juice we can salvage from
incoming links. However, I don't think we are doing all we can to salvage links that may
already be out there. What link reclamation techniques can you recommend that we may not
already be using?

Answer: First off, we applaud
you for recognizing the great value that exists in practicing link reclamation as part of
your audits. One of the best ways to generate a quick win for a client is by showing
them all the link equity they are leaving on the table.

Link reclamation is also something we do as part of our SEN Professional Site Audit & Consultation packages. Specifically, we
concentrate on the following five techniques in this area and we suggest you do the
same:

1. Identify 404 Errors: You mentioned
identifying 404 errors and that's a very good starting point. However, you may want to
expand your efforts. The first stop is always Google
Webmaster Tools and their Linked from These Pages tabbed results. We also recommend the www.brokenlinkcheck.com, and Screaming Frog. Once you've generated this list of 404 errors,
take these pages and put them into Majestic SEO to find incoming links to these pages
you can contact and update.

PLUS, as a Full SEN Basic Member, you'll be eligible for hundreds of dollars of
discounts on SEO courses ranging from beginner to master on a variety of topics
including organic search, local search, and social networking.

Your $1 Trial is good for 7 days at which time your card will be charged $29/mo unless you cancel
before May 31st, 2018