I notice that the tags on Amazon feature a new addition to the English language -- the new verb "to spore", as in "prepare to be spored". There it appears to mean "to have your reputation shredded by customers infuriated at your shitty treatment of them". Personally I feel it also needs to have a transitive sense, viz. "to cheat your customers by treating them as pieces of shit who don't deserve to get anything for their money".