Ontario farmers are turning the ubiquitous "selfies" Twitter trend into a phenomenon of their own: "felfies."

With their crop-seed hats and fuzzy-faced livestock, the farmers' self-shot pictures are often a generation removed from the teens whose cellphone photos on Twitter and Instagram made #selfie Oxford Dictionary's word of 2013.

Take lifelong farmer Les Nichols, for example: His felfie -- the word is a portmanteau of the words 'farmer' and 'selfie' -- shows him wearing a green toque with a herd of his beef cattle in the background.

For Nichols, as for hundreds of others of farm tweeters, it's a statement of pride in their livestock and livelihood.

"Regardless of the weather conditions, most livestock guys do a pretty good job of taking care of their animals," Nichols said.

The nascent felfie movement started just a couple of weeks ago as the Irish Farmers Journal launched a competition for the best farm self-portrait, with their farm critters as supporting cast.

Canadian farmers quickly picked up the idea, and various advocacy groups urged members to post their own felfies.

Now there's a cornucopia of Tweet pics of women and men fronting red-combed chickens, fuzzy lambs, wet-nosed calves and assorted donkeys, ponies and porkers.

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Ont. farmers jumping on 'felfie' wagon

Ontario farmers are turning the ubiquitous "selfies" Twitter trend into a phenomenon of their own: "felfies."

With their crop-seed hats and fuzzy-faced livestock, the farmers' self-shot pictures are often a generation removed from the teens whose cellphone photos on Twitter and Instagram made #selfie Oxford Dictionary's word of 2013.

Take lifelong farmer Les Nichols, for example: His felfie -- the word is a contraction of the words 'farmer' and 'selfie' -- shows him wearing a green toque with a herd of his beef cattle in the background.

For Nichols, as for hundreds of others of farm tweeters, it's a statement of pride in their livestock and livelihood.

"Regardless of the weather conditions, most livestock guys do a pretty good job of taking care of their animals," Nichols said.