Canon U.S.A., Inc., has announced the EOS Rebel T3i and EOS Rebel T3 Digital SLR Cameras, providing numerous intelligent high-end features at attractive price points. Complementing the award-winning EOS Rebel T2i DSLR, the EOS Rebel T3i, Canon’s new flagship Rebel, offers fun and easy-to-use features for beginning photographers, and the EOS Rebel T3 provides a more attractively priced option for those looking to experience the pleasure of shooting with a DSLR camera. For the young enthusiast learning photography or the adult looking to learn more, Canon’s new Feature Guide instruction will walk Rebel T3i users through functions and provide recommendations for various settings, a great hands-on learning tool. Point-and-Shoot users looking to step-up to a DSLR will enjoy the T3i camera’s Scene Intelligent Auto mode, the most intuitive automatic camera mode available in a Canon Rebel camera to date, providing complete scene analysis and optimized settings. One of the most sought-after and requested features for a DSLR camera is now part of the new EOS Rebel T3i, Canon’s three-inch Vari-Angle Clear View LCD screen, ideal for properly composing those difficult overhead shots. Comfortable, lightweight and affordable, Canon’s new EOS Rebel T3 is a great camera to welcome users to the world of DSLR photography.

Canon’s new EOS Rebel T3i DSLR gives creative photographers some fun in-camera tools that enable users to apply Creative Filters to images after they have been shot without altering the original file. Canon’s new Creative Image Filters, familiar to Canon PowerShot and EOS 60D users, help make a great image more dynamic by creating an altered copy of the image through any of Canon’s four artistic filter options:

* The Soft Focus effect filter helps dramatize an image and smooth over shiny reflections.
* The Grainy Black and White filter can give a different nostalgic perspective to any shot.
* Canon’s “Toy Camera” filter deliberately adds vignetting and color shift for a creative option when shooting a colorful scene.
* Users can also make a scene appear like a small-scale model, simulating the look from a tilt-shift lens, with Canon’s Miniature Effect filter, great when shooting any scene from a high vantage point.

Each of these filters can be applied to a captured still image in-camera to create a second “filtered” JPEG version, leaving the original JPEG file unaffected.

Another addition to the camera’s Live View function is Canon’s new Aspect Ratio feature whereby the Live View screen can display cropping lines for 1:1, 16:9 or 4:3 aspect ratios in addition to the standard 3:2 ratio. These cropping lines make it easier to compose images in Live View, and they can help to expedite printing when using Canon’s supplied Digital Photo Professional software. Custom aspect ratios are also applied to JPEG images captured directly in-camera.

EOS HD Video Specs

The EOS Rebel T3i with Full HD video capture at 1920 x 1080 resolution in selectable frame rates of 24p, 25p or 30p will grab the attention of film students and independent filmmakers alike. The Rebel T3i incorporates two Canon proprietary technologies for rendering amazing HD video, a DIGIC 4 Imaging Processor and a large APS-C–sized CMOS sensor capturing fine detail and color with an amazing cinematic depth of field. The Rebel T3i DSLR allows for three video recording modes – Full HD and HD in a 16:9 aspect ratio and Standard Definition (SD) in a 4:3 aspect ratio, all at selectable frame rates.

EOS HD Video: Ready For A Close-Up

When shooting Full HD video, the Rebel T3i digitally provides additional zoom power without sacrificing quality. The new Movie Digital Zoom feature, a first for Canon DSLRs, allows users to achieve 3x to 10x magnification while shooting Full HD video. Unlike standard digital zoom for still images, Movie Digital Zoom crops the video image directly from the CMOS sensor at Full HD resolution to preserve video quality and still provide amazing additional telephoto power beyond just the lens. The Movie Digital Zoom feature is great for those times when the lens isn’t enough to get you in close, but this feature provides the extra boost without a loss in video quality so a child’s smile on stage is just as clear and bright.

EOS Video Snapshot

Canon’s new EOS Video Snapshot feature borrows some innovation from Canon’s VIXIA line of camcorders for capturing, assembling and playing fun-to-watch video clips. EOS Video Snapshot enables users to capture the video highlights of family vacations, parties or milestone events, with the same ease as taking photos. Consumers can now record a series of two-, four- or eight-second video clips automatically. The scenes are assembled by the camera into continuous Video Snapshot Album files for easy playback and can even be further edited in camera or through Canon’s Video Snapshot Task software on a compatible personal computer for added flexibility and fun.

Valuable Additional Features

Along with the adjustable LCD screen, the new EOS Rebel T3i DSLR features a class-leading 18-megapixel Canon CMOS sensor, a proprietary DIGIC 4 Imaging Processor, a 9-point Autofocus system and a 63-zone dual-layer metering system. Capable of capturing kids at play or wildlife on the move, the Rebel T3i can shoot up to 34 consecutive full resolution JPEG still images or up to 11 consecutive RAW images at speeds up to 3.7-frames-per-second to either SD, SDHC or new extended capacity SDXC memory cards.

The Rebel T3i includes an ISO range from 100-6400, allowing it to capture beautiful images without the need for a flash during milestone events such as birthday celebrations, yet it still includes a built-in pop-up flash for those times requiring a little extra light. For the first time on a Rebel camera, the T3i features a built-in Integrated Speedlite Transmitter making it even easier to do multi-flash shoots and provide images with greater ambience. The new Integrated Speedlite settings are now even easier for beginners shooting with multiple flashes.

Pricing and Availability

The Canon EOS T3i Digital SLR camera is scheduled to be delivered to U.S. dealers in the beginning of March, and will be sold in a body-only configuration at an estimated retail price of $799.99. It will also be offered in a kit version with Canon’s new EF-S 18-55mm f/3.5-5.6 IS II zoom lens at an estimated retail price of $899.99. It will also be available in a second kit version with Canon’s EF-S 18-135mm f/3.5-5.6 IS zoom lens at an estimated retail price of $1099.00.

Rebel T3 Digital SLR Camera

Canon is happy to introduce a chic camera for beginners to ease into the exciting world of DSLR photography and videography; the new EOS Rebel T3 Digital SLR camera. The Rebel T3 is designed to be the camera that can be expertly handled by anyone and allows great-looking photos to be taken with ease and style. The Rebel T3 is excellent in low-light shooting situations and simple to handle and operate.

Putting big imaging power in a small body, the new EOS Rebel T3 DSLR features a 12.2-megapixel Canon CMOS image sensor, a proprietary DIGIC 4 Imaging Processor, a 9-point Autofocus system and a 63-zone dual-layer metering system. With individual pixels measuring roughly 10x larger than a pixel from a point-and-shoot camera sensor, the Rebel T3 is able to absorb more light with less noise, making it ideal for capturing high-quality images in dimly lit situations. The increased efficiencies in gathering light also make the camera better suited to freeze fast-moving objects such as capturing images of children at play at speeds up to 3-frames per second. Compatible with SD, SDHC or new extended capacity SDXC memory cards, the Rebel T3 also shoots 1280×720 HD movies for amazing image quality for both stills and video. The Canon Rebel T3 features an ISO range from 100-6400 for capturing beautiful images in various light settings while also including a built-in pop-up flash. Designed for easy operation through the camera’s mode dial, users can go from taking great still images to great video quickly and easily, with simple to understand icons and buttons.

Pricing and Availability

The Canon EOS Rebel T3 Digital SLR camera is scheduled to be delivered to U.S. dealers at the end of March, and will be offered in a kit with Canon’s new EF-S 18-55mm f/3.5-5.6 II zoom lens at an estimated retail price of $599.99.