The joint Media Credit Seminar is scheduled for Thursday, Oct. 25, 2018, from 9:30 am-5:00 pm, at the offices of Lowenstein Sandler LLP, 1251 Ave of the Americas, in Midtown Manhattan (6th and 7th Avenues).

In addition to the formal sessions, the event serves as an opportunity for media credit professionals and executives from across the country to come together to share ideas and best practices for the ever-changing media credit and collections function.

Richard Hastings will walk us through a visually compelling journey through state and metro area rankings and population movements, and how these trends influence regional and local opportunities. Richard will also share updates on the latest trends in voice-controlled devices and the future of voice-controlled technology in global commerce.

Patrick Dolan will discuss several relevant topics including a brief overview of what the IAB; a brief overview of digital advertising channels and their challenges, trends in digital ad spending, how digital compares to traditional media channels and the rise of the ‘Direct Brand” economy and how it is impacting the advertising and marketing landscape.

As electronic B2B transactions are becoming increasingly prevalent, credit departments need to be aware of the risks created by moving from paper credit applications, contracts, and other documents to their electronic equivalents. In particular, electronic signatures and online presentation and acceptance of terms and conditions – two crucial areas in which business processes are evolving – can create problems in the event of a dispute between the parties that leads to litigation. This program focuses on the requirements for a valid and enforceable electronic signature and contract; the unique risks posed by electronic credit applications, contracts, and other transactions; the state and federal laws governing electronic signatures and transactions; recent court cases addressing electronic signatures and the tools and strategies necessary to help mitigate these risks.

During his presentation on “Global Business Intelligence,” Mr. Debbage and Ms. Taylor will discuss the global market for b2b credit information, online data availability and quality and key considerations when trading internationally. How to get money out of certain countries and what challenges you may run into such as holiday’s, language barriers, and more.

3:00pm - 4:00pmProtecting Your Company in the Internet Age: The Role of Social Media in Credit and CollectionSpeaker: Mary Seymour, partner, Lowenstein Sandler LLP

Social media can be a valuable tool for both credit investigation and for collection purposes. Credit professionals should be aware of what they can and cannot (or should not) do when using social media as a tool to evaluate credit risk and collect claims. This program will focus on the various social media sites that credit professionals can look to, the types of information available through social media, the pros and cons of relying on social media for credit evaluation and collection, the results of a recent survey on credit professionals’ use of social media as part of credit investigation and collection, the legal risks of acting inappropriately, and suggested provisions in your company’s social media policy to help mitigate the unique risks inherent in the use of social media.

*NON-BCCA attendees are individuals that are not BCCA members. MFM Members are considered non-members ORAssociate/Vendors that are companies/vendors/MFM associate members that supply goods and services to the media industry.