LIKE MOTHER, LIKE DAUGHTER: Calypso is getting ready for some mommy-and-me action. The brand’s popular tunics are now available in girls’ sizes, two to eight. Stefanie Smith, Calypso’s president, noted that the girls’ products are available for a limited time. To publicize the products, Calypso has developed an ad campaign, “Generations of Style,” featuring high-profile New York women and their daughters, sisters, mothers and grandmothers. “We often have multiple generations from the same family shopping at the same time in our store,” Smith said.

Former first lady of New York Michelle Paige Paterson appeared with her 23-year-old daughter, Ashley Dennis, and her own mother, Kay Johnson. Sherry Brewer, the ex-wife of Edgar Bronfman Jr., was photographed with her 24-year-old daughter, Hannah, a writer and activist. Other models included author Jill Kargman with her daughters Sadie, 8, and Ivy, 5, and Annie Georgia Greenberg, an editor at Refinery29, with her mother, Ella, a special education teacher.

ADD A COMMENT

Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

Recent WWD Issues

Fairchild Fashion Media

WWD.com is the authority for news and trends in the worlds of fashion, beauty and retail. Featuring daily headlines and breaking news from all Women's Wear Daily publications, WWD.com provides the most comprehensive coverage anywhere of fashion, beauty and retail news and is the leading destination for all fashion week updates and show reviews from New York, Paris, Milan and London.