Walmart vs. Amazon: Who Will Win Your Business?

As I’m sure you know, last week Amazon announced that it would be holding a special birthday party for itself in the form of “Amazon Prime Day“. If you have no idea what I’m talking about, go check out our exclusive Amazon Prime Day post, which details what we expect to see on July 15th. After they made their announcement, the internet was buzzing with excitement, and still is! So what is a giant competitor of Amazon to do in this situation?

Walmart Fights Back

Surely concerned about the competition, Walmart decided it’s not going to let Amazon have all the customers fun, and announced that they will rival Amazon’s Prime Day with their own sale. This goes well with their history of trying to combat Amazon at every turn, trying to stay a step ahead, or even stay current with them! To help them complete this endeavor, they even added Amazon to their price matching list this past Black Friday.

It’s normal for two retail powerhouses to “duke it out” in such a way, and believe it or not, it’s good for you. This means the prices get competitive, and lower than ever. Low prices have never been a bad thing, have they?

Since Prime Day is going to be such a huge hit, Walmart is pulling out all of the guns, introducing massive rollbacks for 90 days. When asked about it, a Walmart spokesperson said, “We just don’t believe you should pay a fee to get a better price,” (USA Today), obviously referring to the need to be a Prime member to participate in Amazon Prime Day.

We will keep an eye on how this, and other traditional Black Friday in July sales set the tone for the summer, and for Black Friday and Cyber Monday 2015.

Walmart Shipping Pass

If that wasn’t enough to get you excited, there’s another big development today, and it (hopefully for them) is a game changer. You know that shipping service that Walmart has been talking about lately, to compete with Prime? Well, it’s been announced, at least in “Pilot” mode. Starting today, you can now sign up to get notified when you can purchase Walmart’s 3-day free shipping package for $50 a year, a significantly lower price than Amazon’s $99 a year service. So for $50 a year, you can get Walmart’s ShippingPass (hopefully the name’s a work in progress?).

Want to experience both of these sales, but don’t have prime? Not to worry, as you can get a 30 day free trial of Amazon Prime, which will be valid for you to take advantage of these Amazon Prime Day deals.

About Martin Frer

Martin Frer is a Chicago native that does social media marketing and blogging for FatWallet. He loves learning new things, and keeping up to date in all things marketing. Martin graduated from University of Wisconsin-Whitewater with a B.B.A. in Marketing.