Artist Development

ARTIST DEVELOPMENT

If you dream of having, a career in entertainment one must understand that it will not happen overnight. You must be prepared to invest, work hard, have patience, endurance, be open to constructive criticism and learn the in’s and out’s of the entertainment industry. Artists of all ages are faced with not just being creative, but they also must learn to manage their product, understand and develop strong business ethics and learn what record labels, TV producers, dance companies, and other representatives in the industry and are looking for.

The entertainment industry, especially music has been impacted by digital distribution, which has led to pirating and reduced CD sales as well as being affected by today’s starving economy. Record Labels no longer have the resources they once had to invest in raw talent, therefore most labels have eliminated their artist development divisions and A&R’s are now looking for artists that have polished their image, talent, product, and stage presence; simply put they want the “COMPLETE PACKAGE”.

Our Artist Development Program entails a multi-discipline approach, and to start we begin with an in depth interview with the artist to obtain all pertinent information to effectively evaluate the artist’s talent, image, music, short and long term goals. We will develop an individual plan that will address the artist’s needs along with time frames in order to achieve the desired goals.