Marketing To Accounting Clients And Meeting Their Needs, And Yours.

In one of her weekly email newsletters, Marcia Yudkin talks about how some years ago when she moved to a new community, she picked a dentist from her health plan’s list because she didn’t have her own referral network yet.

She says she was surprised when the dentist himself cleaned her teeth.

“I used to have a conventional office with assistants,” he said when she asked. “I didn’t like not getting to know the patients I was treating. It was alienating. And this way, I do better work. I get to know your teeth well by cleaning them.”

Professionals wo break the mold and establish a practice that suits them are eventually happier and more secure.

Marcia’s accountant prepares taxes only when the client is sitting in the office with her because, like the dentist, the usual way of working with drop off data that is becoming so popular in the profession doesn’t satisfy them and keep them motivated.

If you do create an unconventional practice, explain clearly to new clients how you work, your reasons and the benefits to them. Marcia’s worries about why the dentist was cleaning her teeth fell away when he gave an explaination.

“Some clients couldn’t adapt to my new way of doing things,” my accountant said. “I wanted to understand their situation and be able to discuss options for the future. When they didn’t see the value of planning, they found someone else, and that’s fine.”

P.S. Think I'm full of B.S.? Maybe you ought to let me know what you think. Plop your comments in the section down below the related articles and let me know what you think.!

P.P.S. Got questions about products and services I talk about, the terms of service, privacy nd all that stuff related to Practice Builder Publishing? Click Here to read the fine print.

Join over a half dozen accounting practitioners like yourself that like us on Facebook, plus join over 7 fast growing practitioners by joining our private Practice Builder Publishing Facebook Members Group! (Like those numbers? I just made them up. The group is small, but the advice is huge. Join now, while you can get in for free.)
Share your experiences, and pick our brains.

Get GREAT Results - Fast!

I would love to see you become a part of the Practice Builder Publishing, and work with you personally to reach maximum profit potential this year! Nothing I teach or help you with damage your credibility. It will simply get you more clients and help you make more money.

If you stop searching for the next magic trick, the perfect software, the "shiny object" that's going to do all the work for you (note: it doesn't exist)- and just focus on building & serving your market - you'll actually start seeing GREAT results. FAST.

On the Practice Builder Publishing site, I teach everything I have learned over the years, and how you can use it effectively and efficiently. One of the coursesI teach is the "Absolute Beginners Guide To Starting And Building Your Own Accounting Practice When You Are Flat Broke" training course, and it's only $27.

To get started building your practice, and building it FAST, all you have to do is click this link below. Click the button below and order now!