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Everyone makes IA – running a team away day

Before you read this post. Choose a card. Remember it. In December 2014, just before Christmas, the UXA team at the BBC took on the challenge of convincing 120 UX designers that they all make information architecture. IA is a specialism. But it also underpins all user experiences. I wanted to give UX designers the confidence to consider IA more in their day-to-day work, and to ask IA questions when things get…