Jelly Has a Painful Breakup With Peanut Butter in These Funny MaraNatha Spots

A new animated campaign for Hain Celestial’s MaraNatha nut butter range has fun with the idea that it’s “too good” for jelly, so the two go though a painful breakup.

A series of spots by agency Terri & Sandy show a devastated slice of jellied toast trying to cope with the split. In the ad seen here, which is set to an ’80s-style breakup song (think Chicago), we seen him going through therapy, drinking alone in a bar and trying in vain to win MaraNatha back before seeing the product being eaten alone, straight from the jar.