Forbes: At $9.95 Per Month, Can You Afford Not To Subscribe To MoviePass?

When someone told me I could see several movies a month at nearly any movie theater in the country for just $9.95 a month, my first instinct was, what's the catch — this deal sounds way too good to be true.

After looking into how MoviePass works, I'm now wondering: why would anyone not sign up for this service?

What Is MoviePass?

MoviePass is a subscription service that allows you to see any 2D movie at nearly any theater, for $9.95 a month. You could technically watch up to 31 movies a month, but there is a limit to one movie per day. In addition, there is no ongoing commitment required.

MoviePass has actually been around since 2011, but it's gone through several different price and service changes. At times, MoviePass limited the number of movies you could see in a month to two or three and historically, the service was as much as $50 a month.

In August 2007, a majority stake in the company was sold to Helios and Matheson, an analytics company. At the same time, the company introduced its current pricing structure, allowing subscribers to watch up to one movie a day for just $9.95 a month.