How to Pick a Cologne

Ignore Salespeople

"A lot of people – especially in New York, where we have such violent season changes – look for one scent in the summer and a different scent in the winter," says Hockstein. "That's very subjective." Because different people associate scents with entirely different activities and objects, one person's July is another's January. The best bet, Hockstein says, is to go with your gut (or ask your significant other).