color psychology

What does your branding say about your product? For so many products, the colours that carefully wrap around the merchandise define everything about them. The red packaging on Coca-Cola’s plastic bottles shouts ‘happiness’ (so much so that an entire campaign was run based on this theme). ‘Peaceful’ is how Starbucks is described, as every iced coffee is served in a plastic cup branded with a soothing green logo. And it is not at all an accident that examples like these can be found again and again.