Company website – Everyone needs a place to call home. This should be where people know you by your brand.

Blog site- Whether it is a part of your company site or a separate site, doesn’t matter. This is the place where you need to start to add content that will be indexed regularly and kept current.

Social Media Sites – Have a take or comment on a particular subject and tie it back to your blog site or company website.

Mobile -This area is still new, but growing each day…It may move up the list in the next 5 years. For me, it tells me that simple, short messages are making a difference to people trying to find us via mobile technology.

By following this approach, you are giving people a reason to learn more about your company and you are trying to direct them to some kind of action: inquiry page, a direct phone number, direct contact at the company.

By using an approach like this one, you can easily check analytics and see where your clients are coming from and how they are getting to your site. In my case, I always check to see where people are learning about our company.

I really watch the people who find us by searching and what key words they are using to get to our blog site. This information really helps me with respect to what topics are popular over time and which topics I need to talk more about from a blogging standpoint.

Identifying, measuring and applying analytics data is a requirement to an effective online marketing strategy. I have given you a little picture of how I think and what I measure. What do you do? What metrics do you look at and measure?