Streaming is the New Normal – And The Entertainment Industry Needs to Embrace It

Streaming services are showing their strength and scope in announcing several power plays for growth and expansion this year. Platforms like Netflix, Amazon and Spotify continue to flex their muscles in competition with traditional entertainment mediums, signaling a new necessity for the industries to either adapt to the dominance of internet-based services, or face being lost in the shuffle.

For audiences, the huge change in our consumption of entertainment has come as a welcome alternative to expensive cable TV packages and music catalogues, and the abundance of options has given us plenty to explore. Starting with Netflix, which made a bold leap from facilitating the home-viewing of popular movies and TV shows, to introducing and eventually specializing in its own original content.

The platform has produced several notable shows and films since the debut of 2013’s “House of Cards,” and since its success, production companies are increasingly going to Netflix first with their ideas, instead of pitching to old-hat Hollywood studios.

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is a journalist, writer and pop culture analyst with ample experience in broadcast, print and online media. She has worked in different capacities for NBC News, the New York Daily News, E! Entertainment and VIBE Magazine, and has written for numerous outlets in both New York and London. Her areas of expertise include contemporary popular culture and African entertainment. She holds a Bachelor's degree in Broadcast Journalism and a Master's in Arts Journalism (Film, TV &amp; Pop Culture) from Syracuse University, and an MBA from Regent’s University London.