Real intelligence when you need it.

Your enterprise needs more than just simple web analytics. You need to combine every scrap of data you have on a person, with advanced machine learning and automation to help discover deeper insights for each experience. You need customer intelligence.

Analytics Cloud Products

Analytics

First you need to know your audience. Really know them. Adobe Analytics is the leading analytics and measurement tool that guides you beyond data to insights you can act on. It’s more than simple web analytics, it’s customer intelligence.

Audience profiles

Collecting data is only half the answer. With Audience Manager DMP, you can gather every scrap of customer data from any source into a single profile—a valuable foundation that is shared across all our products.

See a real boost where it really matters: Over 200% ROI.

With our leading audience management and analytics tools, businesses worldwide are finding that greater than 200% ROI is within reach. In fact, they’re achieving much more — including increased site visits, order value, upsells to top-tier accounts, and cash flow. Get a snapshot from The Total Economic Impact™ of Adobe Analytics & Adobe Audience Manager, a commissioned study conducted by Forrester Consulting on behalf of Adobe.

Marketing analytics strengthen your brand story.

Web analytics raise the curtain on your brand’s story.

Let's talk about what Adobe Analytics can do for your business.

Credit

Credit description

*This graphic was published by Forrester, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Forrester document is available upon request from Adobe.

*Forrester does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Forrester research publications consist of the opinions of Forrester's research organisation and should not be construed as statements of fact. Forrester disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.