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I am new to the advertising world, I guess you could say. I have a website that gets an average of 300 hits between Monday and Friday, and it then goes to an average of 500 on Saturday and Sunday (I have a football site). So, I have a couple of questions, that I hope I can get some feedback on.

How much would be a good monthly rate for a 468 x 60, 120 x 60, and 88 x 31 banner?

Ok...you should charge by 1000 impressions or so. For 468x 60 banners, you should charge between 3 and 8 dollars per 1000 impressions you serve. AdCycle lets your advertisers log in and see how their campaigns are going in real time.

I think, since your site is getting too high traffic yet, that you should consider charging advertising by time, not impressions - at least YET. That's what I'm doing with my site until we rack in around 100,000 impressions monthly or so.