Yeti Sues Wal-Mart

January 03, 2018CrainMedia

Austin, Texas-based Yeti Coolers filed suit against retail behemoth Wal-Mart Stores on Dec. 8, claiming the retailer violated trademark and copyrights by selling products that replicate those made by Yeti. The 20-page civil complaint was filed in the U.S. District Court Western District Austin Division.

The court is being asked to uphold Yeti’s copyright, trademark and trade dress of these products which Yeti claims is being violated with knock-off designs too similar to its core brand.

This is not the first time the two companies have tangled. Yeti sued Wal-Mart for similar claims in 2016. That suit was settled in March 2017. Yeti now says Wal-Mart has violated the terms of that sealed settlement and is continuing to sell similar products at much lower prices than those at Yeti. MORE