Is it a front page website, to sell your product, impress your clients, sell your product? Then, for little html knowledge you should us Wordpress. It's a popular blog script, and you can configure it on your admin area to make it look like a professional and cool website. You have some professional templates available.

If you are looking to rank well on the SERPS, then you should build a website with some more specifications. If you choose to go white hat, you have to configure the page for good rankings. If you want to go black hat then you can keep the beautiful front page you handmade yourself and you can use doorways or cloak to rank well afterwards.

Either way you should define your final objective first, then choose the best tools for it.

Hey there mate.
I looked @ edmunds and its a professional designed website.
You'd need to fork over 500ish to get a website equal to that quality.
and i'm talking about indian workers.
If i were you, i'd just use WP or Joomla, whichever one suits you.

For a site like that, I would suggest Joomla plus a reviews component. That would get you most of the functionality, then you would need to get a template (there are lots of commercial Joomla templates out there) that gives you the look that you want.

If you can't find a template that has an acceptable look "off the shelf", then you can have it customized, or even custom built from the ground up, but that can get expensive, quickly, so my advice, if you are looking for cost containment would be to find an off the shelf template that you can live with, and then redo your template at a later data as traffic starts to pick up, and it makes fiscal sense.

Once you have your template in place, with minor edits, such as logo, etc., you might be done, or it might turn out that the reviews component and the template don't play as nicely as you would like them to, in which case a little customization of the component might be needed to get a really polished integration.

If you have the aptitude, and are willing to roll up your sleeves, you can do the whole thing with minimal out of pocket expenses, but it will take a long time. If you want to hire a freelancer, and have a high quality, functional (database driven, not static html) site, then prepare to spend a small chunk of change.

Just keep in mind that, if you want to do a "real" car review site, which could wind up, potentially, having thousands of reviews in it, you don't want to have to try to manually edit all those pages of html (you will go insane).

My biggest gripe with some of the major template providers is that they offer some really polished looking templates, but if they are for a static site, it is often hard to really use them without first turning them into a template for a database driven platform, which can be a whole project in and of itself.

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