This is a few weeks overdue, but as part of the same project that produced the series of billboards currently dotting the Bay Area, we also did a ‘takeover’ of the main San Francisco Caltrain station. For those of you reading this from a different part of the world, this station is a key point in many people’s commutes from San Francisco to Silicon Valley (and vice versa), not to mention those going to SF Giants games, so it’s a good spot for us to be.

I’ve included a few photos below, but you can see the full set on my Flickr page. Next steps: bring our brand story to a more global audience, and create tools that can empower our community to spread the word themselves. More on that soon!