"She's not even Italian," says Nick Petrillo. He's a stand-up comic, which wasn't mentioned in the review screener. It's unclear as to what haters hope to achieve from their 15 minutes.

Snooki never claims to be Italian; she was born in Chile and adopted by an Italian family.

"She's a cheap leather knockoff handbag," he says. "She's the Newark of New Jersey. She makes $30,000 an episode for being a drunken donkey."

Insults to knockoffs, Newark and imbibing donkeys aside, neither Petrillo nor the show tackles why anyone cares about their scorn. The show has the two spend time together so the hater can discover the person behind the public facade.

"I saw your rant," Snooki says. "You have no idea who I am."

As they shop for ingredients for dinner, they find a bottle of 2009 wine. "Has it expired?" Snooki asks.

None of his relatives was thrilled to meet her, but they allowed her to take over the kitchen and let the camera crew into their home. They discover she's more than a spray tan, fake eyelashes and animal prints teetering on high heels.

By the end he doesn't hate her, though some episodes will not be so happily resolved.

"This sort of show wouldn't have existed a generation ago," Lopez says. "And the Internet's sort of provided us with people bashing other people and with having no repercussions or consequences to deal with it. So we just sort of want to expose them and expose that hate is not cool and celebrities, believe it or not, have feelings, too."