Global Banking and Markets

Accessing the Chinese consumer involves understanding the unique platforms and drivers of purchases. Chinese consumption patterns are no longer dominated by spendthrift attitudes and mid-market enterprises (MMEs) that previously shrank from entering China directly should understand three key factors enabling and driving the consumer: mobility (through mobile devices and around the world), quality, and lifestyle upgrades.

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Retailers should accept the “omni-channel” challenge laid down by consumers researching and buying across mobile devices, computers and physical stores within the same shopping journey, explains David Wild, CEO of Domino's Pizza Group and member of the LCP Consulting Advisory Board

With 668 million active Internet users in China in August 2015, smart digital marketing strategy is becoming increasingly essential to mid-market enterprises (MMEs) entering the market. To better understand what channels are most influential and effective for their budgets, MMEs may need to tailor marketing approaches to China-specific platforms and local behavior.

The loss of key employees has an impact on any organisation, but the consequences can be particularly acute for small and mid-sized businesses. Apart from the costs of replacement, the disruption involved can also have a disproportionate operational impact. Fortunately, as Mark Hussain, Global Head of Commercial Insurance & Investments at HSBC explains, there are various incentives and benefits that can be used to maximise employee retention

Disclaimer:

The Hongkong and Shanghai Banking Corporation Limited, Philippines is regulated by the Bangko Sentral ng Pilipinas ("BSP"). For inquiries or complaints, you may contact the The Hongkong and Shanghai Banking Corporation Limited, Philippines at Tel no. (02)85-878 or wholesalebanking.mnl@hsbc.com.ph or BSP Financial Consumer Protection Department at Tel No. 708-7087 or consumeraffairs@bsp.gov.ph.