WhyThe concept is, and will always be the same. A fun, dynamic, inclusive way to enjoy all aspects of cycling and keep non-cyclists entertained too. There's no snobbery, just great creativity, atmosphere, booze and British entrepreneurial cycling companies that do what they do to a very high standard indeed.

CharityNobody pays to attend. Vulpine doesn't make any money from them. This is not a trade show. We just ask that each artist or brand donate to our two nominated charities, and thus everyone feels warms and fuzzy. This fete we're all supporting Rollapaluza Outreach, encouraging cycling and sport in schools. And Syria Relief, providing essential shelter and medical care to children and families caught up in the Syrian civil war. Ordinarily we support cycling charities only. But friend of Vulpine, the hugely brave and talented artistGeorge Butlermanaged to sneak into Syria to document what is happening there and is raising money to support victims there. We had to help. George did the design for the first ever Vulpine Cycling Fete.

VenueOur venue for this fete is La Cloche at The Lion. A lovely big friendly French/English pub with a massive pub garden. Its just across the river from Richmond Park, practically next to Bushy Park and is a great base for some lovely cycling along The Thames.

How could we not? Spin those pins as fast as they'll go and try not to fall over at the bar afterwards. Kids roller racing. Adults racing. Childish adults racing. Whatever you want. Gurning compulsory.

Live frame building as you drink! Check out the people who can show you how to (literally) build your own bike. Sparks may (will) fly.

NEWSPAPER CLUBThe lovely bunch behind all things newsprint will launch what some might describe a 'revolutionary product' in association with Vulpine to help make riding in the rain that bit easier. Some of the best minds in design, journalism, advertising and technology have joined forces to improve wet rides home for ever. Make sure you get one!

Your green-hued hosts will of course be touting their stylish yet high performance garb. Check out all the new gear, try it on, and buy it. Sartorial.

RICH MITCHELSONIllustrator and artist to Team Sky & Rouleur, Rich is a fixture in British cycling culture. His prints of cycling's greats, past and present, are a delight. You can even have your own portrait commissioned. He'll be selling his Team Sky and Team GB mugs along with Rouleur:

Amazingly intricate framebuilding on bikes of all kinds. Just mind blowingly detailed stuff from Matthew Sowter, who'll also be representing Made In England, photographic porn for framebuilding freaks.

Months old, TWC is the proof that women's cycling need by maligned no more. It's rise has been stratospheric. They represent the inclusivity we love of all cycling. They have a voice we believe. They're fun too.