The Designer and Visionary…

Yataye “Yah-Tay” Keaton

The idea of a natural hair apparel line began in December 2010 at which time I was writing a testimony about my hair and the education I’d received from my mother who was a former licensed cosmetologist. During that process, I was given a vision for natural hair tees and tanks… Click Here to View Testimony

Being a natural hair wearing woman, this combination was perfect, not to mention my passion for “encouraging and empowering” individuals as a Certified “SUCCESS” Coach… What better way to advocate natural hair and educate one at the same time about loving themselves in their natural essence.

Integrating my “love of design and coaching” with this apparel line, I now create “conscious messages” that speak to the soul of the individual wearing them, encouraging them as well as empowering them to EXPRESS THEIR NATURAL BEAUTY FREELY.

Real Rootz Apparel…

Today, Real Rootz “Apparel” create and design t-shirts, other wearable items, and novelties for the entire family, which delivers enlightening, mind stimulating and encouraging messages that inspire textured hair individuals to BE who they were “Naturally” created to BE, thus loving themselves totally and unconditionally!

Mission Statement

Real Rootz Apparel’s mission is to EVOKE within the “Natural” AfriKan AmeriKan’s spirit a renewed sense of “Dignity, Pride and Self-Realization.”

Vision Statement

Our vision is to “BE” the forerunners in the arena of designing the hearts, changing the consciousness and refreshing the minds of how “Naturals of AfriKan Heritage” view themselves.