Artist Cathy Peck responded with a winged heart in a fiery palette of red, yellow, blue and green with symbols of San Antonio and Texas formed by swirling lines within.

“I’ve always been drawn toward hearts. I do a lot of hearts in my own artwork,” Peck said. “Part of the description was to combine your love of San Antonio and Fiesta with something that was a little bit non-traditional. So in the details I’ve got the Alamo, the River Walk, a margarita glass, a sombrero, a star, a crown, a boot, a sun, a moon and a guitar shape.”

The image adorns the poster for the event coming up Thursday at Hemisfair. It also is featured on T-shirts and a medal.

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“I think hers stood out because it was such a vibrant piece and really showed a lot of energy,” Hill said. “As explained to the jury by the Fiesta commission, they were looking for a poster to attract a younger demographic to that particular event, so we really felt like it had that vivacious, energetic feel to it that maybe would attract that millennial crowd.”

Originally from Burnet, Peck moved to San Antonio about 11 years ago. A self-taught artist, she sells prints of her work via Instagram. Peck also was a finalist in the 2017 Official Fiesta Poster Contest and was awarded Staff Choice honors in the Express-News Fiesta Coloring Contest last year.

In addition to seeing her design on Fiesta gear, Peck recently got a kick out of seeing it on wheels.

“My mom was in San Antonio with a friend and and they were downtown and she sent me a photo. It was my heart on a VIA bus,” she said. “I was like, ‘What?! I didn’t know it was on a bus!’ So I was real excited.”