Breathe eCig Corp. Products Available in 108 Distinct Locations in New York City Metropolitan Area and 47 Locations in Knoxville

NEW YORK, Aug. 27, 2015 /PRNewswire/ -- Breathe eCig Corp. (OTCQB: BVAP) ("Breathe" or "the Company"), electronic cigarette industry innovator and pioneer, today announced that its products continue to enhance market penetration in the New York City Metropolitan area and are presently available in 108 distinct locations. As the Company continues to increase its quantity of retail location, Breathe believes that should translate into incremental top line growth. The Company has thus far received encouraging feedback from Metro Tablet ("N.Y. Distribution Partner") and the expectation being set by Metro Tablet is greater than 400 distinct retail location and stores in the N.Y. Metro Area by the end of the current quarter (ending September 30, 2015).

In mid-August, the Company announced that its products were being sold in 33 distinct retail stores in the east Tennessee area. Since then, the company has increased its penetration in that market and its products are now being sold in 47 stores in east Tennessee. The Company expects this number to continue to increase on a month over month basis going forward.

The Company is focused on increasing market penetration through agreements with both retail and wholesale distributors. On a monthly basis, the Company generates approximately $1,000 in revenue per store. At current levels, the Company conservatively projects more than $250,000 in revenue during the quarter that ends September 30, 2015. During August, the Company generated more revenue than it did during the entire second quarter and forecasts incremental revenue going forward.

Breathe's CEO Josh Kimmel commented, "I am extremely proud of the level of positive feedback received from our consumers and distributors in response to the product. We expect to see a high re-order from our current customer base as we continue to increase our market share. In the near future, we will be announcing new revenue generating opportunities that will improve both our top and bottom line."

About Breathe eCig Corp. (OTCQB: BVAP)

Breathe was founded in 2012 as a research and development company in Knoxville, Tennessee with the mission to develop a better e-cigarette than was available on the market. Now holding multiple patents (pending) for its groundbreaking product, BVAP, Breathe is not your typical e-cig manufacturer. With a commitment to remaining socially responsible through innovative product development, consumer outreach and education, Breathe challenges the e-cig industry establishment. To find out more, visit www.breathecig.com.

DISCLAIMER <<Caution Concerning Forward Looking Statements>>

This press release contains statements that are "Forward-Looking" in nature (within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended). All statements regarding the Company's financial position, potential, business strategy, plans and objectives for future operations are Forward-Looking statements. Many of these statements contain words such as "goal," "aims," "may," "expect," "believe," "intend," "anticipate," "estimate," "continue," "would," "exceed," "should," "steady," "plan," "potential," "dramatic," and variations of such words and similar expressions identify Forward-Looking statements, but their absence does not mean that a statement is not a Forward-Looking statement. Because Forward-Looking statements involve future risks and uncertainties, there are many factors that could cause actual results to differ materially from those expressed or implied. The Company cannot predict the actual effect these factors will have on its results and many of the factors and their effects are beyond the Company's control. Any forward-looking statement made by the Company speaks only as of the date on which it is made. The Company is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, subsequent events or otherwise. Given these uncertainties, you should not rely too heavily on these forward-looking statements.

Information for the Educated Investor

For further information regarding these and other risks related to Breathe eCigs' business, investors should consult Breathe eCigs' filings with the Securities and Exchange Commission, available at www.sec.gov, and contact Company counsel at jquick@quicklawgroup.com.