Los Angeles, CA and Pawtucket, RI – Shout! Factory and Hasbro, Inc. (NYSE: HAS) today announced a multi-year, multi-property alliance to bring the original animated TV series THE TRANSFORMERS and the G.I. JOE: A REAL AMERICAN HERO animated series, along with MY LITTLE PONY Twinkle Wish Adventure to the home entertainment marketplace. The announcement was made today by Shout! Factory founding partners Richard Foos, Bob Emmer and Garson Foos, and Lisa Licht, General Manager, Entertainment & Licensing, Hasbro.

Under the multi-year agreement, Shout! Factory will be the exclusive U.S. and Canada home entertainment distributor for the original animated TV series The TRANSFORMERS and G.I. JOE: A REAL AMERICAN HERO DVD franchise properties, and a MY LITTLE PONY animated direct-to-DVD release.

“TRANSFORMERS, G.I. JOE and MY LITTLE PONY are three uniquely celebrated brands and are part of the American cultural fabric,” stated the Shout! Factory founding partners. “Given the breadth of Hasbro’s toys, games, television and live-action feature films, we are thrilled with this premiere alliance and to be able to bring these timeless original animated series and new titles to multiple generations of fans.”

“Shout! Factory has a tremendous amount of enthusiasm for our brands and we are very pleased to be aligning ourselves with them,” said Lisa Licht, Hasbro’s General Manager, Entertainment & Licensing. “This agreement is in sync with our strategy of working with premier companies to provide people with a wide-range of entertainment beyond traditional toys and games.”

Shout! Factory plans an aggressive rollout of these Hasbro titles later this year utilizing the same sales and marketing strengths that has made them one of the leading independent DVD suppliers in the home entertainment industry.

About HASBRO
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.

About Shout! Factory
Shout! Factory is a diversified entertainment company devoted to producing, uncovering and revitalizing the very best of pop culture. Founders Richard Foos, Bob Emmer and Garson Foos have spent their careers sharing their music, television and film faves with discerning consumers the world over. Shout! Factory’s DVD offerings serve up classic, contemporary and cult TV series, riveting sports programs, live music, animation and documentaries in lavish packages crammed with extras. The company’s audio catalogue boasts GRAMMY®-nominated boxed sets, new releases from storied artists, lovingly assembled album reissues and indispensable “best of” compilations. These riches are the result of a creative acquisitions mandate that has established the company as a hotbed of cultural preservation and commercial reinvention. Shout! Factory is based in Santa Monica, California. For more on Shout! Factory, visit www.shoutfactory.com <http://www.shoutfactory.com>