Personalities: Jun. 12, 1964

THIS business is like opiumonce it's
in your blood, everything else is dull," muses Paramount Pictures
Executive George Weltner. The habit has proved profitable for him: last
week, at 62, he was promoted from executive v.p. to president. In
something of a youth movement, he replaces Barney Balaban, who at 76
becomes chairman; Paramount's founder, Adolph Zukor, 91, was named
chairman emeritus. Aging Paramount lost $2,800,000 in 1962 when several
films were boxoffice flops. Last year it was back in the black, and
first-quarter '64 earnings ($1,041,000) were almost twice as high...