Digital Marketing

ARTICLES ABOUT DIGITAL MARKETING BY DATE - PAGE 5

NEW DELHI: Wider usage of smartphones in emerging markets like India and the expansion of local and overseas music services are expected to help global sales of digital music to touch $9 billion in 2014, a study says. "The digital music market in 2012 has grown around 9 per cent on the previous year and is expected to top $9 billion worldwide at retail by 2014," according to a study by Mahindra Comviva, a provider of mobile value-added services, and Ovum Consulting. Though growth of digital music sales has been somewhat tempered in developed markets such as Japan and South Korea, the emerging markets of Asia-Pacific and Latin America are expanding at a compounded annual growth rate of 15 per cent and 25 per cent, respectively.

On A Digital Binge Mondelez International is going on a digital-marketing binge as the maker of Oreo and Trident finds a better return on investment online than from TV ads, as reported in Ad Age. The company's goal is to grow mobile and digital from about a quarter of its media budget to more than half of all spending by 2016, Mark Clouse, the company's North American president said at the annual meeting of the Consumer Analyst Group of...

If you haven't noticed yet or if you are still in the throes of a helluva hangover from 2013, today is the first day of the rest of this New Year. But how about for a change, you take a break from the usual list of bizarre, and rather unreasonable resolutions for the next 365 days, which, let's face it, will be where you left them until the review in December 2014? Instead, we recommend you be practical and look at the things you can change. And what better place to start than here — a virtual to do list to fix the business and reap riches and fame through 2014?

Neha Singh Verma, TimesJobs.com Bureau What will be the top 5 recruitment trends this year? Use of new generation psychometric assessment tools will rise. These tools increase the information available on the table during the candidate's interview and the questions will be framed on the basis of the traits unearthed by psychometric assessment. Increasingly, candidates' profiles are being checked on the social media platforms before they are called for the final interview.

By Sarah Wood, chief operating officer, Unruly New tools will emerge to help real-time marketers become more 'agile' In 2014, we'll see the emergence of new tools and platforms to support the macro-trend towards content marketing and real-time marketing, with more brands becoming newsrooms for their niche. It will lead to greater investment in content discovery, content curation and content creation as brands vie with each other for consumers' share of mind on social platforms.

NCR-BASED College of Digital Marketing (CDM) is an educational brand being promoted by Creative Neurons, Singapore, with a multi-dimensional objective to promote the subject of digital marketing which, it claims, is not being taught 'formally' by any institute world-wide. In an interview with Sanjeev Sinha, managing director of the college, Chander Kapoor , talks about digital marketing and the USP of their institute. Excerpts: What is digital marketing and what, according to you, is the size of this industry in India?

A year and a half ago, the CEO of a leading agency told us he was preparing to win back business from a rival that had made inroads into several key clients. The rival in question was not another large outfit with several hundred people on its rolls or even a feisty creative independent backed by fresher scripts for TV. It was digital agency 22feet. Fast forward to the present and those clients remain with 22feet. As for the agency CEO — he's acquired digital muscle of his own. It's a story that's playing out across the ad business.

CHENNAI| NEW DELHI: Chennai-based mobile phone retailer UniverCell has given the biggest television advertising season — around Diwali — a complete miss and is instead focussing all its efforts and money on digital marketing , in a first for the usually heavy TV ad spender. UniverCell, in which Peepul Capital has a stake, made this shift not only because TV was becoming costlier but also because it felt the time to go digital had come. "We want to spend more money in digital.

With 164.81 million internet users as of March 31, 2013, according to Telecom Regulatory Authority of India (Trai), India turns into a hotspot for digital marketing. Renny Gleeson , global director of interactive strategy, Wieden+Kennedy , whose latest ad campaign for Old Spice India became popular receiving 2,104,653 views, talks to ET about how brands can leverage this medium to establish a long-term relationship with their consumers. How do you think digital marketing industry will shape up in the next few years in India?

In an interview with Sanjeev Sinha, Ampreet Singh, Co-founder & CEO of Delhi-NCR-based NetworkPlay Media Pvt Ltd, India's premier multi-platform brand ad-network which caters to brand solutions through engagement on web, mobile & DTH platforms, shares his business outlook and talks about the company's growth strategy in detail. Excerpts: How do you see the digital marketing industry in the times to come? While I agree the macroeconomic situation in the country does not augur well for the advertising industry, digital marketing continues to be an exciting space.