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By DE Editors

October 30, 2019

In the new Enterprise Augmented Reality Platforms competitive assessment conducted by global tech market advisory firm ABI Research, it finds that PTC is leading in present-day capabilities and forward-looking preparedness.

“The most competitive players in augmented reality platforms today are able to serve a few key use cases, while also allowing flexibility in offering throughout the lifetime of a customer engagement,” says Eric Abbruzzese, research director at ABI Research. “Over the past few years, showcasing value to a customer was limited to the pilot phase and small-scale engagements.”

“Today, there is still the need to show upfront ROI potential at this scale, but equally important is an ability to scale up with the customer as they grow in number of users and types of use cases,” he adds. “The most competitive operators are able to span these needs, while adding value through differentiated portfolio offerings.”

PTC takes the top spot for a couple primary reasons: broad and deep AR capabilities are backed up with value-add offerings and impactful enabling technologies. Augmented reality has seen a strong growth in industrial markets, where PTC is already strong and can leverage their existing products like Creo and Windchill to strengthen related aspects of an AR implementation. Ubimax and RE’FLEKT take the second and third spots; Ubimax is a leader in platform breadth and device support allowing for great flexibility and capability for growth, while RE’FLEKT focuses on content creation and distribution for customers.

“Not every customer needs a complete end-to-end solution, and certain aspects of a partner will be relevant based on a customer’s KPIs, examining target use cases, environment, and workflows. A proper understanding of competitive strengths and weaknesses across key areas will help make partnership opportunities clearer and more effective,” concludes Abbruzzese.

These findings are from ABI Research’s Enterprise Augmented Reality Platforms competitive assessment report. This report is part of the company’s Augmented and Virtual Reality research service, which includes research, data and analyst insights. Competitive Assessment reports offer comprehensive analysis of implementation strategies and innovation to offer unparalleled insight into a company’s performance and standing in comparison to its competitors.

Sources: Press materials received from the company and additional information gleaned from the company’s website.