Outdoor enthusiasts will be able to generate reviews of their favorite recreational areas and opportunities in the WNC region. The goal is to provide locals and visitors with first-hand, local knowledge of outdoor recreation in the area. The plan is to consolidate networks of conservationists, outdoor athletes clubs, sales representatives, guides, authors, photographers, and enthusiasts to provide people with easy access to information about outdoor recreation opportunities.

Diamond Brand Outdoors is part of Grassroots Outdoor Alliance, a coalition of the country’s independent outdoor retailers.

“Grassroots Retailers are already the hub of local knowledge for trails, crags, and put-ins in their respective markets. RootsRated will give us a way to capture, syndicate, share and constantly improve this knowledge, and most importantly, make it more readily available to break down barriers to participation in these sports,” said Sarah Merrell, marketing manager for Diamond Brand Outdoors.