Blake Oestriecher
, ContributorI examine the effect that sports have on business...and vice versa.Opinions expressed by Forbes Contributors are their own.

WWE TLC's main event of AJ Styles vs. Dean Ambrose has been overshadowed, by of all people, James Ellsworth, SmackDown's newest star.

(Credit: WWE/YouTube)

In what has morphed into a Cinderella story that not even the most imaginative fairy tale author could have concocted, Ellsworth has signed a legitimate WWE contract, picked up three wins over the WWE World Champion and even earned himself a future World title shot.

But if too much of anything is a bad thing, then we've certainly gotten too much of Ellsworth.

What started off as an entertaining story of a true underdog has become a farce, one that has the unfortunate side effect of being a detriment to Styles, Ambrose and the once prestigious WWE World title. After all, lost in the hysteria surrounding Ellsworth's unprecedented rise to being WWE's top t-shirt seller is the damage his push has done to those stars around him.

For starters, there is Styles, who has defeated John Cena in pay-per-view matches on three separate occasions, which just so happens to be the same amount of times that he has lost to Ellsworth. Yes, the current WWE World Champion has multiple losses to a glorified enhancement talent. Let that sink in a for a minute.