HSMAI Revenue Optimization Conference (ROC) to Focus
on the Evolution of
Revenue Management
To Occur June 25, 2012, Co-Located with HITEC in Baltimore, Maryland

MCLEAN,
Va. (March 26, 2012) – The Hospitality Sales and Marketing
Association
International (HSMAI),
a thought leader and catalyst for
hotel revenue growth, will host its growing annual program focused on
revenue
management in Baltimore, Md., on Monday, June 25, 2012, at Sheraton
City
Center.

The
HSMAI Revenue
Optimization Conference (ROC),
co-located with the annual HITEC show, is a one-day interactive program
that
discusses cutting-edge trends and best practices for companies in
regard to
revenue management including challenges, solutions and strategies to
guide
revenue optimization professionals. Attendees will be able to
gain
insight from industry experts at Wyndham, Kalibri Labs, RoomKey, Oliver
Wyman,
Avis, and many more.

“HSMAI
is completely dedicated to keeping hospitality professionals the best
in the
industry, and the Revenue Optimization Conference is an integral part
of that,”
said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “It is
our
mission to ensure each attending individual builds on their knowhow of
revenue
management and be well-informed of all aspects of the evolving
industry, the
challenges and how to effectively implement strategies to improve their
businesses. HSMAI’s ROC has become a must-attend event within the hotel
industry, with corporate and regional revenue professionals from more
than 70
hotels companies in attendance in 2011.”

ROCketing
the industry forward, the overall focus of ROC this year is the
“Evolution of
Revenue Management.” ROC is proudly organized by HSMAI’s Revenue
Management
Advisory Board and strives to encompass top-of-mind issues and trends
in
revenue management for the hospitality industry. When planning ROC, the
Board
takes into mind feedback on the conference from prior years to make
sure the
conference continues to address the most crucial topics to attendees.
Last
year’s ROC conference of more than 300 professionals garnered 92
percent of
participants rating the conference as excellent or good.

“This
year’s Revenue Optimization Conference will build on the success of
previous
events and deliver expert insights on pricing, distribution, consumer
analytics
and much more,” said Sloan F. Dean III, CRME, Vice President, Sales
& Marketing, Interstate Hotels & Resort, and co-chair of HSMAI
Revenue
Management Advisory Board. “There will be an added emphasis on
technology and
distribution since both areas are changing at a rapid pace. ROC 2012 is
shaping
up to be the strongest HSMAI Revenue Management Conference we’ve hosted
to
date, all with the goal of helping industry professionals lead their
revenue
management operations as the discipline continues to evolve.”

SoLoMo – The
evolution of social media, local, and mobile search marketing in the
lodging
and travel industry

Getting on the Road
to Total Revenue Management

Market Segmentation
Refined

Using Analytics to
Unleash the Power of Pricing

Beyond
Displacement: Optimizing Group Business

Leveraging Emerging
Channels

Pricing Strategies
to Preserve Value and Manage Risk

Pricing in a Social
World: Understanding the Impact of User Generated Content on Purchase
Decisions

The Most Profitable
and Most Ignored Channel

Breaking Out of the
Box

Optimizing DIDO

Forecasting

How Technology is
Shaping Hotel Operations

HSMAI
will co-present with Rainmaker
the HSMAI Americas Revenue
Management Professional of the Year Award. This award is reserved for
those who
exude excellence in the field of revenue management in the hospitality
industry. Nominations come from local HSMAI chapters and the industry
overall.
Submissions will be accepted until April 15, and those interested can
find the
nomination form on the HSMAI website.

Following
ROC, senior hospitality professionals responsible for marketing and
sales in a
resort setting also can participate in HSMAI’s Resort Marketing
Strategy
Conference in Baltimore on June 26. Additional details are available online.

For
more information on ROC or to view the complete conference schedule,
visit www.hsmairoc.org.

About
HSMAI
The Hospitality Sales and Marketing Association
International (HSMAI) is committed to growing business for hotels and
their
partners, and is the industry's leading advocate for intelligent,
sustainable
hotel revenue growth. The association provides hotel professionals
& their
partners with tools, insights, and expertise to fuel sales, inspire
marketing,
and optimize revenue through programs such as HSMAI's MEET,
Adrian
Awards, and Revenue
Management Strategy Conference.
HSMAI is an individual membership organization comprising more than
7,000
members worldwide, with 40 chapters in the Americas Region. Connect
with HSMAI
at www.hsmai.org,
www.facebook.com/hsmai,
www.twitter.com/hsmai
and www.youtube.com/hsmai1.