Personalization & Customer Data Platform Ideas and Strategies

B2C e-commerce companies have seen significant growth in online sales, which is estimated to reach $3.6 trillion by 2019. B2B e-commerce, however, is becoming even more prevalent and expected to reach $6.7 trillion by 2020. In fact, 46% of manufacturers say e-commerce will be their primary sales channel by 2020. Here are some stats I’ve compiled to dive into the current state of B2B e-commerce.

Conclusion

B2B companies recognize that they need to continue to optimize their digital tactics, leveraging learnings from the B2C world. Personalization has changed B2C e-commerce by creating relevant experiences that surprise and delight consumers, and can have a dramatic, positive impact on the B2B companies that make it a priority.