Nike's Dunk High Premiums are Loud and Proud

Nike and Cassette Playa have collaborated on the Dunk High Premiumâ€”a ballin' new pair of kicks that will make you stand out. Ready for the rest of 2009, these bad boys are available right now.

Using loud, bold and contrasting colors, the Dunk High Premiums feature bright orange soles and black suede up top. They also feature Nike's traditional shoe construction with loads of support that make them suitable for the court.

Implications - There is a specific group of consumers within society today who seek products though which they can boldly and clearly express their unique individuality and personal style. Businesses that create products to complement a wide range of preferences will see large results.