Why is my ad headline changing and including the Keyword?

I have some campaigns live, but was wondering why Google is automatically changing the headlines to the Keyword + Display URL if I am not using Dynamic Search ads. Would it be to improve my Quality Score?

Re: Why is my ad headline changing and including the Keyword?

Hi Bruna, as far as the Display URL is concerned Ads can sometimes show this in the Headline. For the Keyword - silly question - but I take it you're not using DKI (Dynamic Keyword Insertion) in any of your Ads?

Google do regularly play with various layouts for Ads so it could be simply a test.