American Eagle Now Selling Denim Hijab

Yes you read that right. Stepping out of the box from their traditional “all-American” ads to embracing diversity, American Eagle is the latest fashion to debut hijabs in their product assortment.

In AE’s most recent multicultural campaign we see 19 year old, Halima Aden wearing the typical retailer’s clothing but adorned with a denim hijab. This isn’t a look you see in everyday mainstream retailers, this is a big deal. Aden shared a video via Instagram thanking the brand with the caption reading,

“Thank you @americaneagle for encouraging young America to follow their passions, express their individuality, and pursue their unique paths.”

The new addition has sent social media ablaze with positive response. Along with Nike who launched an athletic hijab featuring the company’s logo, both retailers are making strides toward inclusivity. We hope other companies are taking note.

Going for $19.95 you can purchase the denim hijab on America Eagle’s site, online only.