2017 MTV MOVIE & TV AWARDS

CREDIT: DIRECTOR & SENIOR CREATIVE

This isn't an award show - it's Hollywood's House Party. Nothing said this better than re-imagining the golden popcorn award into a red solo cup. It was also the first year TV was included in the mix and the very first acting award to do away with gender categories.

RESULTS:

The #1 most social non-sports program of the day

+89 percent spike in organic conversation

41 million video streams, up 40 percent

35.2 million streams on Facebook, up 92 percent

The number-one global trending hashtag on Twitter for 8hrs on show day.

Teen viewership grew 2 percent among teens and was up double-digits in share (up single digits in P12-34 demo).

Popcorn Truck

Houseparty Chat

Balloons

Catfish S7

CREDIT: DIRECTOR, SENIOR CREATIVE, & EDITOR

When MTV first acquired Catfish it was a Sundance darling and a cultural touchstone. 7 seasons later, it was time for a creative refresh. Our teams big realization was that everyone is guilty of a little lying on social media and nobody wants to admit it. In a post-truth age that is dominated by fake news, it's time for all of us to get honest.

To capture Nev and Max at their most honest, we interviewed them with an Erroll Morris inspired interrotron. Their candid responses were then undercut with VFX face swapping as a reminder that anyone can be anyone on the internet.

#1 most social non-sports cable, prime time program for it's premiere night.

#Catfish became the #1 trending hashtag in the US.

Up 122% in unique authors on Twitter from last season’s premiere.

Seek The Truth

Kaleidoscope

TRL

CREDIT: DIRECTOR & CREATIVE DIRECTOR

It's back. The biggest celebs, the most iconic performances, and of course the screaming fans in the heart of TSQ. So in the spirit of TRL, we built a 10x10 soundproof booth right on the red carpet of the VMAs so celebrities could come through and say whatever was on their mind.

RESULTS:

PromaxBDA BRONZE: Art Direction & Design-Program Promotional Campaign

Uptick in teen viewers for the network: 93 percent bump in the P12-17 share compared to the previous four weeks.

TRL has ranked in the top 10 most social shows every day -- occasionally besting the likes of Jimmy Kimmel Live! and The Tonight Show Starring Jimmy Fallon (according to Nielsen).

Off-linear boost of over 30 percent

Nielsen social guide top 10 almost every night across all television broadcast and cable.

Co-Sign

Open Mic

Definition

Laundry List

2017 VMAs

CREDIT: SENIOR CREATIVE

The VMAs are MTV's biggest night. This year we brought it into a new era by reinventing the Moonman into the Moonperson because anyone of us could be under that helmet. It's the one night of the year where pop culture can change forever in an instant. So brace for impact.

RESULTS:

PromaxBDA GOLD - Multimedia-Seasonal/Special Event Program Campaign

PromaxBDA BRONZE - Marketing Creativity-Live Event Campaign

On linear, MTV VMAs beat the Game of Thrones finale with key teen viewers by +43% and ranked #1 in time period with Teens, P18-24, and W12-34.

VMAs dominated Twitter social conversation. Trending globally for 13 hours and in the US for 12 hours

#1 from 7pm – 11pm when the show was live, beating the GOT finale.

At its peak, the VMAs had 8 out of 10 trending topics in US

VMA Anthem

Katy Perry Hosts

Performers

2017 Woodies

CREDIT: DIRECTOR, SENIOR CREATIVE, & EDITOR

Woodies are where you hear it first and feel it first. Rick Ross's journey from a young performer on the show to it's iconic host embodied that message more than anything we could write. While shooting, the buildings fire marshal came to shut us down. I invited him to go over and ask Rick to stop smoking. He declined.

RESULTS:

Nearly double the ratings over the previous years show.

Rick Ross Hosts

Laundry List

Blinker

CREDIT: DIRECTOR

We made these for Blinker on a small budget in FL. We fought off homeowners associations and hurricane weather because we like a challenge. Premiered on Monday Night Football and got us an Emmy so the hard work paid off.

RESULTS:

Suncoast Emmy Winner - Best Commerical

Sell It Yourself

How To Sell It Yourself

Corcoran

CREDIT: DIRECTOR & EDITOR

On this shoot we had access to $65 million dollar condos, but somehow couldn't afford a trained dog. We rolled with it and created Corcoran's most viewed video of all time with over 1,000,000 unpaid streams.

Live Who You Are

Boy Scouts

CREDIT: DIRECTOR, CREATIVE DIRECTOR, & EDITOR

We made this for the Boy Scouts right out of college for a $6,000 budget. Years later I'm watching the Super Bowl and my phone starts ringing off my hook. Jeep used our footage in their 4x4 spot. I'm afraid to calculate how much it cost them to air because I saw 0% of that.

I Can

Non-Profit

CREDIT: DIRECTOR, WRITER, & EDITOR

I love doing work for small non-profits working to make big changes. These are some of my favorites over the years.

Helping Hand Adoption

Log Cabin Republicans

Gay Rights + Republicans? Meet The Log Cabin Republicans.

#WorldRhinoDay

Shannara

CREDIT: DIRECTOR, SENIOR CREATIVE, & EDITOR

John Favreau brought Shannara to MTV and we launched it with the networks biggest marketing campaign of all time.

RESULTS:

Over 7 million people watched the pilot in the first week.

Timelapse

NYCC Trailer

SDCC Trailer

Red Carpet

A Shannara Chronicles press screener unboxing

I'm Positive

CREDIT: DIRECTOR, SENIOR CREATIVE, CO-DP, & EDITOR

If you want to talk openly about HIV prevention I believe you need to use the language of social media. We fought really hard to do this shoot as a crowd sourced project at a time when that was unheard of. The only reason we got our way was because hurricane Sandy wiped out NYC and made a traditional shoot impossible. It was my first paid job out of college and it got me an Emmy nomination. I may be the only person on the planet who's directing career can be credited to a hurricane.

Art Of The M

MTV has a long history of amazing iconic art. Every now and then they set aside small budgets for us to go crazy with the M logo. These are some of my favorites.

Shave

Scream

Yule Log

Fresh Catfish

Santeria

MTV App

CREDIT: DIRECTOR, SENIOR CREATIVE, CO-DP, & EDITOR

Every year they ask us to make more ads for the MTV app and every year they get more gold for some reason. I even got to be in one. See if you can find me.

Showroom

Watch Everywhere

Anywhere

Unlocking The Truth

CREDIT: DIRECTOR, SENIOR CREATIVE, & EDITOR

Wrongful incarceration is way more common than you think. To make audiences care about MTV's new social justice show, we first had to make them care about the issue itself. We dug through piles research to pull out some shocking new stats that revealed just how personal this issue really is for us all.

Incarceration Clock

Best Years

Missing Time

Unplugged

CREDIT: DIRECTOR, SENIOR CREATIVE, & EDITOR

The return of Unplugged is about huge talent in an intimate setting. So we stripped everything away and let the artists be raw and real as the brand.

Bleachers

Unplugged - Shawn Mendes

Look Different

CREDIT: SENIOR CREATIVE

I was lucky enough to help create one of MTV's biggest pro social campaigns ever. The work we did regarding Ferguson at the VMAs became one of MTV's biggest stories of the year.

2016 MTV Movie Awards

CREDIT: SENIOR CREATIVE

What do you do when your award show hosts only have a 2-hour window for a TV and photo shoot?

The MTV Real-Time Teleprompter.

We fed Dwayne Johnson and Kevin Hart a series of live questions via social media that they could riff off of in real time, not just for our cameras, but for 10 livestreaming phones posting to 10 different livestream platforms

The 40-minute livestream got an audience of over 4 million, from which we were able to make over 30 shorter pieces of promotional content, along with a big splash for the Movie Awards online and in the press. The campaign was also credited by TIME magazine for making America dumber.

Host Spots

Google

No Academy

Generation Award

Teen Wolf

CREDIT: CREATIVE

In season 4, fans were reeling from the death of a major character. This campaign honored that loss and got fans ready to push forward together.

Can't Go Back

Siesta Key

CREDIT: SENIOR CREATIVE & EDITOR

Fun fact. I used to live where this show was shot. It's nothing like this.

RESULTS:

This teaser premiered at the Movie & TV Awards and the audience reaction escalated the show to a top priority for the network. The resulting campaign helped create MTVs first new hit show in years.

Teaser

Daily Bumpers

CREDIT: DIRECTOR, SENIOR CREATIVE, DP, & EDITOR

Combo spot messaging is pretty straightforward. So we get weird with it.