A bit more on Reframing

Reframing could easily be one of the most cost-effective strategies, because it doesn’t require real changes per se. Or, as Rory Sutherland puts it more eloquently. ‘how many problems in life could be solved by tinkering with perception rather than tedious hard working and messy business of trying to change reality?’

If you want to learn more about Reframing

Framing is closely related to other triggers like Incentives, Choice, Experience and even Emotion. However creatively is so powerful that it’s worth it to be studied on its own. Here are some good videos and articles explaining the Framing and Anchoring effects in more detail.

The Framing Effect: Influence Your Audience By Setting The Context

The first thing you see, will set the point of reference.

Other Triggers

There’s much more than Reframing to influence people’s behaviour. Check out all the other Behavioural Triggers to learn more.