Marketing, Sales & Operations

How can you streamline delivery of pricing, compliant promotional materials and manage risk for expert engagement to drive your brand?

Shifting product portfolios, multiplying customer segments, increasing regulation, and proliferating channels are all challenging the commercial model for life sciences companies. Complexity is also rising as the industry increasingly looks to create more specialized therapies to deliver better health outcomes. With Appian, cost effective support of new sales and marketing models is possible. Manage pricing, compliant promotional materials and expert engagement with automated processes, dynamic approval paths, and contextual data. Achieve a scalable operation that can reach a broad set of customers and partners through a wider range of channels.