This is quite a move away from the clothing collection, and along with the short plush robes and pyjamas looks like a range that is bound to grow, helped along by Debenhams, and giving the message that what you wear underneath (and at night time) is at least as important as what goes on top.

Most items are accessibly priced as you’d expect and judging by the speed at which it’s disappearing (at least online), is meeting with some excitement. The main line goes up to size 14/16 but here you’ll find most items in size 18, and bras up to 38DD.

It’s quite difficult for a clothing brand to launch into lingerie – but for the main part B by Ted Baker gets it right. If you want a piece of this particular action take a look now or your size may be gone.