How Pete Dandrea started their web page design journey

Who are you known as?

Dandrea Produce

Tell us a bit about who you are and the people you reach

We are a 101 year old grower, importer, and distributor of fresh fruit and vegetables. We primarily sell to retailers. We are vertically integrated throughout the entire process from field to fork , so need to demonstrate our capabilities, which include but are not limited to: farming, packing, cooling, storage, and trucking.

What industry do you think your business is most related to?

Agriculture

Existing website

What do you have in mind for the style and theme of the web page?

We want to nod to our 100+ year history while showing that we are technologically advanced and ready to move forward into the changing market. We want to stress green as our primary color and want to incorporate the vintage produce feel. Also FRESH is everything as we are in perishables.

Page descriptions

1. home page (includes our company history, basic overview of what we do)
2. our team (all of our employees contact info by department, with headshots, etc.)
3. Products ( seasonal product availability as well as information for each commodity...this will be a lot of information)
4. services(lists everything we do, farming, trucking, storage, cooling, repacking, etc.)
5.information for vendors ( this will be where growers looking to do business with us can see what we require of them and other pertinent information

Other notes

we've been using American Purpose as our font, we haven't bought the rights to it so havent rolled anything out with that on it, but we like that font. Its new and bold and modern but communicates a sort of art deco feel that we think lends to our history. we are open to change fonts.