Kingstone Press Cider, one of the UK’s leading cider brands, has strengthened its association with Rugby League by becoming an official partner of Rugby League World Cup 2013.

Kingstone Press are already a partner of the England Rugby League team and title sponsors of the Championship competitions in the UK and are excited by the opportunities presented by their involvement in the 14-nation tournament, which kicks off today (Saturday October 26).

Glen Friel, Sales and Marketing Director at Aston Manor, the parent company of Kingstone Press Cider, said: “The partnership with Rugby League World Cup 2013 presents another fantastic platform to build the consumer profile of Kingstone Press.

“Throughout the year our work with the RFL has supported the success we have enjoyed in terms of increased sales and broader distribution.

“What is exciting is that we are able to extend that further as we now invest behind our involvement with Rugby League World Cup 2013. It will mean we can do more to establish Kingstone Press as a major cider brand.”

Kingstone Press becomes the Official Cider of Rugby League World Cup 2013, joining an already impressive list of tournament partners.

Rugby League World Cup 2013 General Manager Sally Bolton said: “We are delighted that Kingstone Press has chosen to increase its investment in Rugby League, and what better way than through a partnership with the sport’s biggest ever World Cup.

“The partnership between the Championships and Kingstone Press has blossomed into something special during its first year, and it is extremely pleasing that we have been able to build on this early synergy and grow the relationship.”

The agreement includes perimeter board advertising at all stadia, matchday advertising, naming rights and a host of opportunities to activate the partnership.

The 14-nation tournament kicks off today when England clash with arch-rivals Australia at 2.30pm, and Wales play Italy at 4.30pm

To make sure you'll #bethere buy your tickets now at www.rlwc2013.com/tickets or call the 24-hour Ticket Hotline on 0844 847 2013.

For more information on Kingstone Press Cider visit http://www.kingstonepress.co.uk/about