By Gina Ferrara
“If you build it, they will come” a familiar quote from the movie “Field of Dreams” has come to mean for those in the business world that if something useful has been built, people will come to use it and pay for it. This is true in many instances; however, when it comes to color inkjet technology and transitioning away from monochrome print…not so much. Just ask the service providers who participated in our research.