Shorty Awards in the News

Now in their fourth year, the Shorty Awards have made news for honoring content producers across all major social platforms; for entering the mainstream Hollywood awards cycle; for bringing on unique and exciting sponsors to grow their own social media following; to give all influences a chance to succeed; and to honor work in important areas like the environment. Click here for the full press list.

The legitimacy of the awards – last year 650 people attended; this year 1.6 million Shorty-nominating tweets were posted – also show the elevated significance of that which is being posted to social networks on the web.

For several years, advertising awards shows have been starting to sign sponsors to underwrite the general bestowing of honors or, in several instances, present specific awards that are created on behalf of the sponsors. That is also the case for a newcomer in the kudos field, the Shorty Awards, which honor communication on Facebook, Twitter and in other social media.

This is the third year in which the world of 140-character communications has its own awards — the Shorty Awards. I’m honored to have been nominated by a couple hundred people so far in the #green group (the process goes through this month). This is no small part because some Twitter user named @LeoDicaprio led a nomination blitz Tuesday night in recognition of my recent focus on the relatively low cost of conserving wild tigers (and a possible role by a successful company that names its operating systems for tigers and other big cats).

ABOUT THE SHORTY AWARDS

The Shorty Awards are a worldwide effort to engage hundreds of thousands of Twitter users to identify the best people and organizations on social media, culminating in a blockbuster ceremony in New York City.