Formal Gowns

If you have a style icon you have
in mind, channel that in one of our formal gowns. An impeccable formal gown draws inspiration from classic
styles. That is where you come in. Add your personal twist to our formal gowns.

Choosing
the Perfect Formal Gown

Know what kind of event you’re attending and if there is
a dress code or not. Think about silhouettes that fit the occasion and start browsing to your heart’s
content. Formal events often have a specific dress expectation for their guests, and you want to be the
belle of the ball while still maintaining the proper decorum. Be confident in your formal gown and make
rounds at the event. Let your beautiful evening gown carry you through the night.

Many
options for dress length

Formal gowns are generally full length. If you would like
a less traditional hemline, look for dresses that are hi-low, where the front hem is shorter than the
hemline on the back of the dress. Think of trains on dresses to add some drama. Another option is to
choose a dress with a traditional floor-length hem that has a sexy high side slit to add a little flair.
When shopping, keep in mind that a floor-length hemline distinguishes formal gowns from cocktail dresses
or club dresses.

Not all formal gowns are conservative

An invitation
to a black tie dinner doesn’t necessarily mean you are attending a conservative event. You don’t always
have to stick to black, darling.

To spice up your formal look, consider a dress
with an interesting neckline. A high, jeweled neckline creates a striking effect and is a great showcase
for brilliant earrings or a sophisticated up-do. A deep plunging neckline adds a touch of drama and sexiness
to a formal dress. For a traditional, yet exciting, look, choose a sweetheart neckline that accentuates
your figure and leaves room for an elegant necklace. Choosing a halter neck creates a breathtaking frame
for your radiant face and would be perfect if you’re attending a more conservative event. The neckline
of your dress is perhaps the first thing people see, so choose something that reflects the image you
want to portray.

Now to color! Choose colors that bring out the glow in your skin
and the sparkle in your eyes. If you’re fair-skinned, avoid wearing all white as it may create a washed-out
look. However, choosing pastel lavender or soft blue will make your complexion appear delicate and pretty.
Yellow tones are usually less flattering on dark-skin, so if you have dark skin you may consider choosing
rich colors such as blue, gray, or navy, or even a vibrant, shocking color like dramatic red or pink.

Choose a color and fabric to make yourself shine

Likewise,
carefully consider the fabric and cut of your dress. An A-line dress flatters every figure, but other
dress shapes and cuts will allow you to accentuate your best features. Hourglass-shaped dresses draw
attention to a perfect figure and, paired with a mermaid-style skirt, can create a stunning ensemble.