From filmmaker Tatia Pilieva comes something of a chemistry experiment: Pairing up attractive strangers and asking them to kiss on camera.

Turns out even beautiful people are a bit wary of making out with someone they just met, especially with a director watching. But once they overcome the initial awkwardness, something magical happens: If we were shown just the kisses, it'd be easy to believe these total strangers had been together for months or years, not minutes.

Update: Everyone speculating this was some kind of viral ad, you win. A clothing label hired a bunch of hipster models/musicians/celebrities' kids to star. At least it wasn't Jimmy Kimmel.