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Top Outlets for Social Media Marketing Services

I’ve covered the Big 5 Social Media Marketing Services outlets and why you should be using them. But now I’m going to put a finer point on this business of Social Media Marketing Services with some of the less obvious social media choices. Why? Because your target might not be pinning and following and re-tweeting. And social media marketing services aim to bring all your people to you. So, try these outlets:

1 Instagram: All the Pretty Pictures

What Is It: A photo-based, mobile-first social media site

Who Uses It: 200 million users, 57% engaging daily, 53% under 29

How to Engage On It: Post photos with text overlays and branded hashtags

What Not to Do: Don’t post without a caption and don’t overuse hashtags

Clifbar had great success with their #meetthemoment campaign.

2 LinkedIn: Business Club, No Shorts Allowed

What Is It: Networking site for business community professionals

Who Uses It: 300 million users, 100 million over the age of 50

How to Engage On It: Make a company profile, start a group, and blog

What Not to Do: Don’t say anything here that you wouldn’t say at a business meeting

Pacific Northwest Networking Group has a large, active following.

3 Vine: Twitter in Video Form

What Is It: A short, 6-second, looping video sharing site

Who Uses It: 40 million users, 31.8% of which are teens

How To Engage On It: Make a video, use time lapse, be original, and share

What Not to Do: Don’t complicate your message. Keep it super simple.

Many Etsy store owners effectively promote products via Vine.

4 Tumblr: Where All the Cool Kids Are

What Is It: Microblogging, social networking site

Who Uses It: 420 million users with 225 million blogs, 50% of users under 25

How to Engage On It: Use humor, gifs, and memes to appeal and fit in

What Not to Do: Don’t try too hard. Seriously. Cool people hate that.

Although questionably cool, Denny’s has strong appeal on Tumblr.

5 Reddit: Every Niche Frontpage In Existence

What Is It: Community-controlled news, entertainment, and social site

Who Uses It: 174 million users on 6000 subreddits

How To Engage On It: Subscribe to relevant subreddits, contribute, and do an AMA

What Not to Do: Don’t market to reddit. They will tear you apart.

An AMA on Reddit can be used to promote your business knowledge.

Social Media Marketing Success

The rules for being successful on social media are similar to those for being successful in life:

Be genuine. Don’t try too hard. Be yourself.

Be gentle. Let your audience find you. Don’t be pushy.

Be generous. Give and you shall receive. Engage.

And when all else fails, get some help from social media marketing services professionals. There’s no shame in that.

As a web designer and developer, I have managed, built, launched, and maintained websites that meet my clients' objectives. I develop dynamic websites with content management systems based on the latest design trends. My background as an educator and instructor helps me create user-friendly interfaces and teach my clients how to update their own sites.

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