This week, up-and-coming designer Robert Geller launches Seconds, his new line of T-shirts which includes six unisex pieces along with four shrunken styles just for the ladies. We caught up with Geller to learn more. - Cory Ohlendorf

Before striking out on his own, Geller designed for Marc Jacobs and the ill-fated Cloak.

1

We always see you in T-shirts. Was this a way of creating the perfect one?

I do love T-shirts. The challenge was to create the perfect shirt at a competitive price and I'm really happy with the result. A T-shirt is something that you live in so it has to fit well and make you look cool. It also has to feel amazing.

2

So how'd you do it?

We found this amazing Japanese cotton blend that had just the right weight. We put it through a three-stage enzyme wash to break it down into the soft worn-in feeling of a nice vintage T-shirt. We have special seaming around the shoulder and armhole areas that make them look really great.

3

Do you see the line growing to include other items?

It's just starting off as T-shirts, but I have plans for it to grow into larger collection, with maybe hoodies and sweats—almost like Robert Geller athletic wear for the street.