If you already had plans on March 30 of this year, and still wanted to see Steven Spielberg’s Ready Player One as soon as possible, then you’re in luck. According to a report from Deadline, the film will be opening one day early on Thursday, March 29.

Now I know what you’re thinking. “Big deal. Every movie opens on Thursday these days.” Well, you’re half-right. Most films do have 7pm showings. However, Ready Player One will have full-on matinee showings on Thursday as well, so it will effectively open a full day earlier than originally advertised.

The reason for this seems to be to capitalize on kids who are off from school that Wednesday for Easter vacation, but I think this is just the beginning of a new trend. Only just five years ago, midnight showings for movies opening on Friday were a very real thing. Slowly, but surely there were 10pm Thursday showings, then 8pm, and now 7pm.

It was only a matter of time that theaters started to open a lot of their movies on Thursday proper. With all this money to be made on Thursdays, it’s probably in their best interest to do so. However, the big question I have is how the box office tracking will be billed. Will it be considered a four-day weekend, or will movies still manage to get away with calling it a standard three-day weekend? We’ll have to wait and see.

Do you think you’ll be seeing Ready Player One on Thursday? Let us know your thoughts down below!

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Joseph Jammer Medina is an author, podcaster, and editor-in-chief of LRM. A graduate of Chapman University's Dodge College of Film and Television, Jammer's always had a craving for stories. From movies, television, and web content to books, anime, and manga, he's always been something of a story junkie.

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