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As the media & entertainment industry enhances its capabilities in terms of infrastructure and edges closer towards convergence with the broadband industry, the service providers started focusing on better systems for billing, accounting and customer relationship management. Triple play is a business model of offering two bandwidth intensive services like Broadband and television and a latency-sensitive service like telephone on the same last mile.

Triple play is a boon to MSOs to offer more varieties of services to their subscribers and increase ARPU (Average Revenue Per User). The government policies on convergence plays an important role There are few countries like Argentina, where the government policies are more favourable to Cable operators than telecom companies in offering Triple play. Triple play offering helps MSOs compete with bigger telcos.

Multi system operators (MSOs) need to upgrade their existing hardware/software infrastructure, billing and accounting systems to offer triple play services successfully. Many MSOs use legacy unidirectional backbone that is capable of carrying only analog/digital TV signal. To offer services like broadband and telephone, MSOs need to have advanced last mile connectivity – a bidirectional cable network. Also, a better billing and accounting system, preferably a convergent billing system, is required for better service bundling and cut operational costs for the service provider.

SURE! – Triple play billing solution highlights

SURE! is a industry standard Triple Play billing platform from Magnaquest. Magnaquest has over 10 years of experience in supporting Triple play deployments. A reference to Magnaquest offering solution to a triple play operator provider as early as 2005 can be found here – (http://www.indiantelevision.com/headlines/y2k5/nov/nov295.htm)

SURE! is hardware/software platform agnostic and integrates seamlessly with service provisioning elements of all vendors