Doing Digital Donations Better

Most charities now have an online mechanism for donating, but just how user-friendly are they?

In the first research of its kind, Parachute Digital have mapped the digital donation experience donors have in Australia, against our supporters’ expectations. They discovered that only four out of 100 charities ranked above 70% to give their donors a great online experience.

Their report, The Digital Donation Experience: Expectations vs Reality, summarises what donors really want in an online experience with their favourite charities. It also provides an insight into the seven things you need to do to improve your online donations.

Download the report and learn how you can improve your online experience for your donors here.