Enhancing Perception: Gestalt

Blue Chip Magazine. Launched in 2004, Blue Chip has emerged as Pakistan’s premiere business magazine. Featuring the latest economic data as well as regular telecommunications, energy, capital markets and industry updates, Blue Chip has become an indispensable decision making tool within all levels of the private and public sectors. The magazine currently has a circulation of 6,000 copies a month primarily to Pakistan’s private sector including all levels of the financial sector from junior executives to senior management, all levels of industry including the telecommunications, energy, textiles and IT sectors. Blue Chip is also widely circulated in Pakistani government departments including the Ministry of Finance, the Board of Investment, the Securities & Exchange Commission, the Competition Commission, the State Bank of Pakistan, the Ministry of Health and the Planning Commission. It is circulated among all the embassies in bulk, particularly the Saudi, UAE, Chinese, US, UK and Argentine embassies which are then sent on to the various ministries abroad. Blue Chip is currently available on all PIA, Etihad and Cathay Pacific international business class flights originating from Pakistan.

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