I’ve never been able to figure out why marketing and sales are often disconnected in a company. To me, they are two sides of the same coin. You need both if you are going to successfully win new business and penetrate accounts. I use marketing to help you make smart, strategic communication choices that differentiate your business and increase sales.

MY EXPERTISE

I am a business major, and I’ve done just about everything imaginable in the business world, including program management, consulting, technical documentation, marketing, program evaluation, product marketing, event management, distribution network development and more. So I do have a well-rounded view of how a business works, and how all the different elements are interconnected.

I have worked in widely diverse industries, and while each one has its own nuances, everyone is basically trying to sell something to someone at a profit! Once you understand that equation, it’s just a matter of fine-tuning the details. The short list of my experience includes work in: