Marketing School - Digital Marketing and Online Marketing Tips

7 Questions You Ought to Ask Your Audience | Ep. #729

In episode #729, Eric and Neil
discuss 7 questions you ought to ask your audience. Tune in to hear
what types of questions you should be asking.

TIME-STAMPED SHOW NOTES

[00:27] Today’s Topic:7 Questions You Ought to Ask
Your Audience

[00:50] #1: Tell us all of the
topics you are interested in regarding Marketing.

[01:30] If you are covering
food topics, ask your audience what their diet is based
on.

[01:45] You want to see who
your audience is and how they skew (vegan, meat eaters,
etc.).

[02:07] #2: What else would you
like to see on this page?

[02:20] This will help you to
understand what your page is lacking from the customer’s
POV.

[02:36] Under 30 responses is
not enough data to make an effective change.

[03:10] #3: What are you goals
in the next year?

[03:18] UseSurveymonkeyfor long form answers of this nature. Make a
word cloud out of your responses.

[03:58] #4: What did you think
about X? (The product or service they purchased).

[04:20] This will help you
determine if things are working or if you need to
improve.

[04:51] #5: Why didn’t you
buy?

[05:00] There will be a huge
contingent of people who didn’t purchase your product or service.
This is an opportunity to find out why.

[05:47] #6: Ask a question that
determines the “pay point” of your audience.

[07:14] By asking questions
related to a problem, it will help you collect more leads and
actionable information.

[07:45] #7: Use a tool
likeTypeFormand send them down a question
funnel.

[08:07] That’s all for
today!

[08:10] If you could take two
minutes out of your day, we are trying to improve the listening
experience for you, so go toSinglegrain.com/surveyand help us gain some insight into what matters
to our listeners.

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About the Podcast

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today.