The best email subject line formulas: triple your open rates!

So you built your email list, have some followers, and you’re starting to send out emails.

You have the data and analytics to measure your success, and you discover that your open rates aren’t anywhere near like you expected or wanted!

So what now?

The truth is, with all the distractions and messages that people deal with every day, it’s harder and harder to come up with emails that your list will actually open.

Don’t panic, you’re not alone.

Creating engaging subject lines that get your emails opened is a common problem.

According to Mailchimp (reported on by SmartInsights) after analyzing hundreds of millions of emails, they’ve found that the average email open rate is anywhere between 15% and 25%, depending on the industry.

Your number may be lower depending on your how your subscribers got on your list, how well you segment them, or how relevant your emails are, but if you can stay in the 15%-25% range, you can be confident that you’re doing well.

Why are open rates important?

Well, first off, you need your email to be opened before you can collect any other data.

In fact…

Your email needs to be opened before you can actually make a sale from your email list or engage your email list – whatever your goal is.