Careers

Think is recruiting for enthusiastic, ambitious and energetic content specialists to play a pivotal role in the strategic development, implementation and creation of compelling content for major B2B clients. The content output aims to increase awareness and brand visibility, drive traffic and enhance audience engagement. The ideal candidates will have at least three years’ experience delivering multiplatform

content for a brand(s) which has consistently produced results, engaged its target audience and attracted repeat visitors. Candidates will have a proven ability to write persuasively across multiple mediums – digital, social, mobile, print – and the ability to work collaboratively in a team environment, as well as within an external organisation’s structure.

IOIC Awards

Think was delighted to win four awards at the IoIC (Institute of Internal Communications) Awards in Edinburgh. Legion Scotland Today, the new membership magazine for Royal British Legion Scotland, took home the first award of the evening by winning Best Printed Publication.

This was followed by three awards for the RPS Journal, published by Think for Royal Photographic Society members, winning Best Membership Publication, Best Rebrand and Best Use of Imagery and Design.

Beating stiff competition from an excellent shortlist of titles these awards highlight Think’s specialism in talking to members and communities of readers.

Office Move

THINK HAS MOVED!

We are delighted to announce that we have moved to new London offices. Our new address for all correspondence is:

Think
Capital House
25 Chapel Street
London
NW1 5DH

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Think is delighted to announce winning Best Annual Report at the 2014 MemCom Awards for our work with the Zoological Society of London (ZSL). Comments from the judges include:

‘The entry combined stunning photography and clear information in the main review and supplementary reviews which successfully address three different sections of the supporter base.’

In addition, Think picked up two Highly Commended Awards: Countryside Voice for the Campaign to Protect Rural England in the Newsletter category, and Accounting Technician for the Association of Accounting Technicians in the Professional Association Magazine category.

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Re:member 3 – NEW TRENDS IN PROFESSIONAL MEMBERSHIP COMMUNICATIONS

What are the challenges facing the membership sector? Contact us to receive a copy of Re:member 3, our report on the latest trends in professional membership marketing to find out.

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Think is delighted to announce that Scotland in Trust, published by Think for the National Trust for Scotland, won Best Member Publication at the 2014 IoIC Scotland Awards.

Beating stiff competition this award further cements Think’s reputation for being the leading content marketing agency for membership organisations.

Magazine and text

How are charity communicators responding to challenges to their print budgets? Contact us to receive a copy of ‘Reading Between the Lines – Trends in Charity Magazines and Newsletters in the Digital Age.’ Published by CharityComms in association with Think, this report gives access to the views and opinions from communicators at leading charities.

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THINK WINS BIG AT THE PPA INDEPENDENT PUBLISHER AWARDS 2013

Think is delighted to announce winning Independent Publishing Company of the Year at the PPA Independent Publisher Awards 2013. This is the third time that Think has won this prestigious accolade, having won it in 2011 and 2009.

In addition, the Think Production Team has picked up Team of the Year, showing what great teamwork can do. And Escape, the magazine for First Great Western, has come out on top in the Customer Magazine of the Year category.

The RPS Journal

Beer

Inspiring video content

At Think we create engaging and effective multiplatform content for our clients

Whether you’re looking to publish in print, online or across both platforms, we will develop a publishing strategy that’s just right for you.

They have a very positive attitude and are willing to work together and make your ideas a reality.First Great Western

We’ve found them to be great partners who’ve shown a thorough understanding of what we needed from them and how we work. CAMRA

What makes Think different is that they really get the audience. They absolutely care about and respond to what our members want.IAM

A good, confident outfit. Very professional, get the job done to a very good standard.IAM

Everything they do is of the highest quality and the process is made to be very enjoyable, smooth and straightforward. First Great Western

We have been working with guiding magazine for a few years and have found advertising in the publication a very helpful way to make their readers aware of our campaigns and life-saving work.British Heart Foundation (Guiding)

They are great people to work with and feel like extended members of AAT; everyone here really enjoys working with them. AAT

Think get under the skin of the organisation to really understand it, and they deliver to a very high standard. WRVS

Think today

Think is an award-winning content and publishing agency. It was founded by Ian McAuliffe and Tilly Boulter in 1999. Today, we employ more than 60 members of staff, work with over 40 clients and have offices in London and Glasgow.

At Think we specialise in creating publishing strategies for membership organisations, charities and corporations that need to communicate with a core group of members or stakeholders.

Our approach

We always deliver on the results we promise. Our award-winning magazines, books and digital solutions surpass our clients’ marketing objectives, and we are 100% confident in all our financial projections. We deliver solid, robust marketing strategies that ensure we never disappoint. Furthermore, our strong entrepreneurial ethos means we are best positioned to identify new opportunities and work in partnership with our clients to make the most of them.

Our passion for publishing

We start every project with a blank piece of paper and have no predetermined way of working with clients. We are not just interested in the soft elements, such as beautiful design and exciting content, but we are equally concerned with the hard commercial side and ROI of everything we produce.

We are members of the Content Marketing Association (CMA), the Institute of Internal Communication (IoIC) and the Professional Publishers Association (PPA). We are the only publishing agency to have won both the PPA’s Publisher of the Year award and the PPA’s Independent Publishing Company of the Year award, which we have won three times.

What We Do

We publish content across a range of platforms for a variety of audiences.

Cross-Platform

Are you delivering your content on the most appropriate platforms?

Print

Think print is dead? Think again

Digital

Quick, cost-effective and immediate... but does your content stand out?

Books

When did you last throw a book away?

Advertising

Do you want to increase revenues from your portfolio?

Recruitment

Do people turn to you when they are looking to move on?

Kids

Are families important to your brand?

Corporate

Cross-Platform

Are you delivering your content on the most appropriate platforms?

People are rapidly changing they way they consume media and using a variety of platforms for different types of content, an integrated approach to delivering content is increasingly appropriate. As content marketing specialists, we can identify the best communication channels for your messages and our tailored publishing programmes get results. By creating a multiplatform approach we can ensure that no matter how and where your audience wants to access content – they can. Take a look at Professional Manager, which we publish for the Chartered Management Institute. We publish a print edition, a mobile enabled website, a digital replica and a PDF version.

Print

Think print is dead? Think again

Well not quite yet, it isn’t. Although print is dying it still currently engages readers for much longer than any other medium and 86% of readers would rather consume their magazine offline than online. Print still has a place in the communications mix and when it comes to creating engaging print magazines, we know our stuff. BEER magazine, which we publish for the Campaign for Real Ale, is widely regarded as one of the best customer magazines in the world. Winner of every award going it works for the client, the members and its advertisers. Take a look...

Digital

Quick, cost-effective and immediate... but does your content stand out?

Websites, e-newsletters, social media, digital editions….It’s a fast-changing media environment and the speed of change is not slowing down. For example, worldwide tablet sales are set to double this year to 119 million units and to 665 million units by 2016. We ensure our clients are up to speed with the latest advice and research across all digital platforms so that their readers can access content how and when they like.

Take a look at one website we have built to serve the needs of a global audience of time-poor, information-hungry legal professionals.

Books

When did you last throw a book away?

Sometimes the best content publishing solution is a good, old-fashioned book. At Think we publish non-fiction books in partnership with clients and distribute and sell these globally as an imprint of Bloomsbury, one of the UK’s top five publishing houses. Not only does this content endure and reach new audiences, but it can also provide a commercial revenue stream. If you think a book could be the right medium for your brand, get in touch with Ian Mcauliffe

Advertising

Do you want to increase revenues from your portfolio?

We understand how vital it is for membership organisations to maximise advertising revenue. As a result, our commercial team is, and has to be, one of the strongest in the industry. Our teams sell more than £4 million into our clients’ portfolios each year. As well as display advertising we sell supplements, inserts, advertorial, exhibition space, events and sponsorship. At Think we have a 100% track record in increasing advertising revenue for our clients. We’ve never failed to bring in more revenue than our clients’ previous publisher or sales agency. And, our sales team won Team of the Year at the PPA Independent Publisher Awards 2012

Recruitment

Do people turn to you when they are looking to move on?

With print recruitment breathing its very last gasps, we manage and sell online recruitment sites for our clients to future-proof revenues and provide added value career content for their members. We currently provide recruitment-publishing packages for four professional trade bodies. Have a look at the site we run for the AAT.

Kids

Are families important to your brand?

Many of our clients have families as members and, as part of our continuing efforts to reach all parts of the stakeholder community, we find ourselves increasingly developing content specifically for children. If kids and families are important to your organisation, our learning and experience could be useful... Take a look at some of our publications below.

Corporate

Are you maximising the ROI from your content marketing?

90% of marketers are now using content marketing as part of their overall strategy and 60% plan to spend even more on it in the next 12 months. Whether it is to raise brand awareness, for customer acquisition, lead generation or customer retention, the defining factor for success is the quality of the content you are delivering. And that is what we specialise in; the content we produce for our clients has won over 22 industry awards in the past two years alone.

Digital Editions

By 2016 75% of all media consumed will be digital.

By 2020 that proportion will be 80% – think what that means to your organisation.

At Think we believe in delivering content to readers whenever and however they want it. And increasingly they want it digitally – whether that be on their laptop, tablet or smartphone; and whether they have an iPhone or an Android device.

So we have made sure we are up to date with the latest digital technology to ensure that your magazine can be read by anyone, anywhere, anyhow. Take a look…

Award Winning

We have won over 40 awards in the past four years. Here is a selection of the ones we are most proud of:

INDEPENDENT PUBLISHING COMPANY OF THE YEAR, 2013, 2011 & 2009

Think

BEST MEMBER MAGAZINE, IOIC AWARDS 2014 – Scotland in Trust

National Trust for Scotland

CUSTOMER MAGAZINE OF THE YEAR, PPA IPN 2013

Escape, First Great Western

BEST PROFESSIONAL MAGAZINE – MEMCOM 2013

Accounting Technician

BEST USE OF DIGITAL MEDIA, INSTITUTE OF INTERNAL COMMUNICATIONS 2012

Chartered Management Institute

CUSTOMER MAGAZINE OF THE YEAR,PPA 2012 & 2011

BEER,Campaign for Real Ale

Think Intelligence

We conduct bespoke research on behalf of our clients to measure the impact of your customer and member communications. This helps our clients strengthen relationships with supporters, members, volunteers and customers.

Our inside knowledge will maximise the effectiveness of your communications, give you the edge on your competition and highlight new commercial opportunities.

The third edition of our Re:member research, New Trends in Professional Membership Communications is now available. To request a copy or find out more please contact Jessamy Dixon

Key Contacts

Ian has a dual role as content publishing director and head of advertising sales at Think. With 25 years’ publishing experience Ian has developed award-winning content programmes on the behalf of over 40 membership organisations and blue-chip clients including Marks & Spencer, the BBC, ASDA and BMW. Ian has been awarded PPA Publisher of the Year and PPA Subscription Publisher of the Year.

Tilly, along with Ian, drives the corporate strategy of Think as well as heading up the operational side of the business. Tilly is also responsible for all internal systems and processes. She sits on the steering committee of the Content Marketing Association and was awarded Individual Achievement Award by the PPA in 2009. Tilly started her career at Condé Nast and moved into strategic planning at Lintas eventually becoming Marketing Director at Ketchum PR before setting up Think with Ian.

Polly is the head of teams at Think and works closely with the account directors and creatives to ensure that all publications are produced to the highest standard and are delivered on time and on budget. Polly conceived and runs the APA Grand Prix Award-winning BEER magazine for CAMRA. Prior to joining Think in 2008, Polly was commissioning editor for Tatler and Vanity Fair and Group Account Director at Forward and John Brown, delivering magazines for clients including Mothercare, John Lewis, Lexus and Patek Philippe.

John ensures the smooth management of all client accounts run from our office in Glasgow. John has over 22 years’ experience creating content for member, customer and consumer organisations . He joined Think in 2004 and launched our Glasgow office in 2007, establishing award-winning magazines for Historic Scotland, The National Library of Scotland and National Trust for Scotland.

Jackie is Group Account Director at Think, responsible for the creative, commercials and budgets across her portfolio of clients. Her team has created award-winning magazines, achieved target-busting revenues and developed innovative digital solutions for clients such as the Chartered Management Institute (CMI), Association of Accounting Technicians (AAT), Association of Corporate Treasurers (ACT), Zoological Society of London (ZSL) and Knight Frank. Jackie first joined Think in 2006, left to learn how to walk again, and came back in 2009. Jackie likes to bake, and Think likes to eat her kitchen creations.

Nicola is responsible for the effective financial control and management of all Think accounts, as well as the development of the finance department. Nicola qualified at Ernst & Young, where she trained as an auditor, working for a wide range of clients. She has previously worked for WH Smith Group, Waterstones Booksellers and Marchpole (Yves Saint Laurent menswear), where she led process improvement initiatives. Nicola is very important.

Jessamy is the first point of contact for anyone interested in finding out more about Think and what we do. Jessamy can explain to you all of the services we offer and send you a selection of magazines, case studies and web links. Jessamy also runs Think Intelligence research reports, so if you would like to take part in these or would like a copy, please get in touch. Prior to joining the new business department, Jessamy worked in advertising sales across print and digital platforms.

IF YOU’D LIKE TO KNOW MORE ABOUT THINK AND HOW WE COULD HELP YOU CONNECT WITH YOUR MEMBERS AND CUSTOMERS, PLEASE GET IN TOUCH

Careers

Think is recruiting for B2B content specialists

Think is recruiting for enthusiastic, ambitious and energetic content specialists to play a pivotal role in the strategic development, implementation and creation of compelling content for major B2B clients. The content output aims to increase awareness and brand visibility, drive traffic and enhance audience engagement. The ideal candidates will have at least three years’ experience delivering multiplatform content for a brand(s) that has consistently produced results, engaged its target audience and attracted repeat visitors. Candidates will have a proven ability to write persuasively across multiple mediums – digital, social, mobile and print – and the ability to work collaboratively in a team environment, as well as within an external organisation’s structure. Knowledge, experience and regular use of Twitter, LinkedIn, Google+, rough-cut video creation, infographic creation, blogging, analytics, SEO, etc, is essential.

Think is a fast-growing publishing and content agency. We are always on the lookout for talented people to join us. If you are interested in working for Think, please contact Polly Arnold in the first instance.

We are delighted to announce that we have moved to new London offices.