Summit will be an integral part of Variety’s planned coverage at CES, through its Entertainment Matters dailies, which are set for wide distribution at the convention center from Jan. 8-11.

Spurlock, whose first film, “Super Size Me,” garnered an Academy Award nomination for best feature documentary, will participate in the opening keynote conversation on Jan. 10 and will headline Variety’s Summit day focused on technology’s impact on digital media and TV.

Bay, who leads the worldwide digital video business for Amazon.com, will be featured in the opening keynote conversation on Jan. 9.

Variety’s roles at the Summit include serving as a media sponsor of the official CES kickoff party presented by MediaLink on Jan. 7, and co-presenting an invite-only lunch, sponsored by Google and Doubleclick, that will be part of MediaLink’s Brand Matters events track, taking place Jan. 10.

Additionally, Variety is a sponsor of Jan. 9’s official Entertainment Matters party.

The Entertainment Summit will cover topics ranging from technology in film to the future of the TV industry to digital media’s impact on business opportunities and will include speakers such as Erik Martin, general manager of Reddit; Thomas Gewecke, prexy of Warner Bros. Digital Distribution; and Mike Dunn, worldwide president, Twentieth Century Fox Home Entertainment.