Charlotte, N.C. – Tuesday, June 5, 2012, Harris Teeter is offering customers 10 percent off their purchase and e-VIC members an additional five percent off their purchase to celebrate the grand opening of its Purcellville Gateway Harris Teeter in Purcellville, Va. Discount Night is scheduled from 5:30 to 10 p.m., following a ribbon cutting ceremony featuring Store Director Nate Durbin at 5 p.m.

All Harris Teeter shoppers with a Very Important Customer (VIC) card will be eligible for the 10 percent discount. e-VIC members will be eligible for the additional five percent discount. All discounts will be targeted to shoppers’ VIC cards, and the maximum discount awarded will be $100, after all other coupons and VIC discounts are deducted. Purchases must be made between 5:30 p.m. and 10 p.m. on June 5, 2012. The discount is available on one single transaction.

Community members who do not have a VIC card can save time by filling out the VIC application which was mailed to residences in the area and bring it with them to the Discount Night.

“Harris Teeter is excited to welcome shoppers to their newest Harris Teeter location in Purcellville,” said Danna Jones, communication specialist for Harris Teeter. “Discount Night is a way for us to celebrate the occasion and welcome shoppers to their brand new store.”

Discount Night will be held at Harris Teeter’s Purcellville Gateway store, 105 Purcellville Gateway Dr. Purcellville, Va. Shoppers are invited to meet the management staff and to enjoy free samples of Harris Teeter Rancher Steak as well as Harris Teeter Ice Cream. Harris Teeter’s own Dr. Russ will also be present during the event. From 5 – 8 p.m. Dr. Russ will be available to discuss Harris Teeter’s yourwellnees and pharmacy programs with shoppers.

Shoppers who are not already e-VIC members should sign-up prior to the event at harristeeter.com. Shoppers will also be able to sign-up for e-VIC at the event and will be eligible for the additional five percent discount.

Harris Teeter will also waive the $14.95 fee for its Express Online Shopping service to help customers save on their first order of $50 or more from June 6 – July 3.

The company has other activities scheduled for subsequent weekends at the Purcellville Gateway location to celebrate its grand opening: