Earlier
this year, we began testing Android
Instant Apps, a new way to run Android apps without requiring installation.
Thanks to our incredible developer community, we received a ton of feedback that
has helped us refine the end-to-end product experience.

Today, we're opening Android Instant Apps to all developers, so anyone can build
and publish an instant app. There are also more than 50 new experiences
available for users to try from a variety of developers, such as HotPads, Jet,
the New York Times, Vimeo, and One Football. While these experiences have only
been live for a short amount of time, the early data shows positive results. For
example, Jet and HotPads are seeing double digit increases in purchases and
leads generated.

(left to right: One Football, Dotloop, Jet, Vimeo, HotPads and The New York Times)

Feedback from our early partners has directly shaped the development tools we're
making available to all of you today.

To get started building an instant app, head over to developer.android.com and
download the latest preview of Android
Studio 3.0 and the Android Instant Apps SDK. You'll continue to use a single
codebase. Android Studio provides the tools you need to modularize your app so
that features can be downloaded as needed. Every app is different, but we've
seen with our early partners that with the latest tools, instant app development
typically takes about 4-6 weeks.

Once you've built your app, the Play Console provides support for distributing
your instant app. You just upload your instant app APKs together with your
installable APK.

Instant Apps continues to ramp up on the latest Android devices in more than 40
countries. And with Android O, we've gone further, building a new, more
efficient runtime sandbox for instant apps, sharable support libraries to reduce
app size, and launcher integration support.