By
Michael Stelzner, Social Media Examiner.
Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing? To explore how artificial intelligence will impact social media marketing, I interview Mike Rhodes. More About This Show The Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing. In this episode, I interview Mike Rhodes, an expert in helping businesses with customer acquisition. He's the co-author of The Ultimate Guide to Google AdWords and CEO of WebSavvy. He offers courses on Google Display Network, AdWords, Google Data Studio, and more. Mike explains why marketers need to understand artificial intelligence and shares examples that illustrate its impact. You'll also discover how artificial intelligence can automate bidding, targeting, and messaging for your ads. Share your feedback, read the show notes, and get the links mentioned in this episode below. Listen Now Here are some of the things you'll discover in this show: Artificial Intelligence for Marketers Mike's Story Early in his career, Mike learned that he loves helping business owners see what's around the corner. In the 1990s, Mark worked for a helicopter firm in Hawaii. In exchange for flying lessons, he helped the firm computerize. (His boss flew the helicopter in Magnum P.I.) In 2004, Mike learned how Google AdWords (now Google Ads) helped small businesses and did campaigns as favors. A few years later, Mike started his agency. His focus on future tools and techniques put him in the right place at the right time. This focus also led to Mike's interest in artificial intelligence (AI). About 3 years ago, he realized businesses will need to move from reading and listening to more sophisticated ways of interacting with customers, and learned all he could about the topic. In learning about AI, Mike wasn't focused on how to build AI-enabled technologies. He was interested in knowing how to use AI so he could figure out how it's relevant to business owners. Specifically, he spots the business problems and helps businesses identify which of those problems require AI. He also knows which off-the-shelf tools use some AI and which don't. Listen to the show to hear Mike share a story about flying a helicopter into a Kauai canyon. Why Artificial Intelligence Is Important to Marketers To explain why AI is important, Mike shares a comparison from Andrew Ng, an AI and machine learning expert. Andrew says AI is the new electricity. Just as electricity started being used to power everything 100 years ago, AI is being added to everything now. The advent of electricity changed everything, including transport, factories, and more. Similarly, AI will change the knowledge economy. For marketers, the coming changes are important because your business will benefit from being aware of AI-based tools and techniques before your competitors are. If you work on the agency side, you want to help your clients lead with AI. Although marketers don't need to understand AI in great detail, they do need to know enough about AI to spot opportunities. The Hollywood version of AI features robots with guns turning us into paperclips. The reality is more mundane and incremental. We're a long way off from AI that can run Google campaigns or send your kids to school and cook dinner. However, artificial narrow intelligence (also shortened to narrow intelligence or ANI) is likely to start replacing an increasing number of human tasks. You can think of ANI as incredibly smart software. Mark thinks, in a very optimistic version of the future, smart machines will enable us to do things that we can't do today or will do tasks we can do much, much better. In other words, ANI will enable us to hand over menial tasks so we have more time for creative, strategic, or compassionate work.

333 episodes available.
A new episode about every
6 days
averaging 45 mins duration
.

Wondering how empathy can help your marketing stand out? Curious how trust and tension help marketers retain their customers?To explore what is and isn't working for marketers today, I interview Seth Godin.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works ...…

Want a faster, better way to optimize your ads? Did you know that focusing on customers' emotions can help?To explore how to use emotional messaging to move people to action, I interview Talia Wolf.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with so ...…

Wondering how creators succeed with video on Facebook Watch? Curious how it compares to other social media video?To explore what marketers can learn from a successful Facebook Watch creator, I interview Rachel Farnsworth.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators disc ...…

Want more website visitors? Wondering how Messenger bots can help?To explore how to bots can drive organic traffic to your website, I interview Natasha Takahashi.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.In this episode ...…

Earlier this week, we made the decision to stop publishing three weekly shows on Facebook. I'd like to share some important marketing lessons we discovered and a resource I think you'll enjoy.Here's the video I released on Facebook, announcing the move:https://www.facebook.com/smexaminer/videos/279608756015802/Here's why we killed two shows and ...…

Wondering what artificial intelligence features are coming to social media and advertising platforms? Want to know how machine learning can improve your marketing?To explore how artificial intelligence will impact social media marketing, I interview Mike Rhodes.More About This ShowThe Social Media Marketing podcast is designed to help busy mark ...…

Want more engagement in your Facebook group? Looking for tips on shaping your group's culture?To explore how to build a loyal and engaged community inside of Facebook groups, I interview Dana Malstaff.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with ...…

Want to increase your business's exposure in social media feeds? Curious how word of mouth can help you overcome algorithm changes?To explore how talk triggers encourage customers to evangelize your business, I interview Jay Baer.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and crea ...…

Want your Facebook funnel to be more profitable? Wondering how Facebook lead ads can help?To explore how to sell with Facebook lead ads in an unconventional way, I interview Oli Billson.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media m ...…

Want more people to watch, share, and comment on your live videos?Looking for tips on improving the quality of viewer engagement?To explore how to get more engagement with Facebook Live video, I interview Stephanie Liu.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discov ...…

Want more visitors to your website?Wondering how Pinterest can help?To explore how to drive more traffic to your website with Pinterest, I interview Jennifer Priest.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.In this epis ...…

Want to grow your audience with Instagram Live?Looking for tips on creating Instagram Live videos?To explore how to create and repurpose Instagram Live videos, I interview Todd Bergin.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media mar ...…

Want fresh ideas for your marketing content?Curious how improv techniques can help?To explore how collaborative storytelling can help you create engaging or interactive content, I interview Kathy Klotz-Guest.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what wor ...…

Thinking about getting into Messenger bots?Wondering how to use bots to get people into marketing funnels?To explore what you need to know about setting up a successful funnel using Messenger bots, I interview Mary Kathryn JohnsonMore About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and crea ...…

Want to lower your Facebook ad costs?Looking for tips to optimize your Facebook ad campaigns?To explore the Facebook ads algorithm, I interview Ralph Burns.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with social media marketing.In this episode, I in ...…

In this special edition of the Social Media Marketing podcast, I reveal four lessons I have picked up from 6 years of podcasting (and growing Social Media Examiner).The topics I'll cover include how to grow anything, how to succeed via omission, how to achieve thought leadership, and my view on competition.I'll also share the original story of ...…

Wondering how Facebook Analytics differs from other analytics tools?Want tips for improving the performance of your funnels and ads?To explore how Facebook Analytics can help marketers, I interview Andrew Foxwell.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover wha ...…

Wondering what you need to stream a live video show?Looking for tips on working with the hardware and software?To explore what you need to create a live show on YouTube, I interview Dusty Porter.More About This ShowThe Social Media Marketing podcast is designed to help busy marketers, business owners, and creators discover what works with socia ...…

Want to attract more leads with Instagram?Curious how a story arc on Instagram Stories can help?To explore how to use Instagram Stories for business, I interview Tyler J. McCall.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners ...…

Want a scalable way to share your webinar?Looking for tips on building trust with a cold audience?To explore how to build a Facebook ads funnel for an evergreen webinar, I interview Andrew Hubbard.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy markete ...…

Want to boost conversions while lowering marketing costs?Wondering how Facebook Messenger bots can help?To explore how to improve your marketing and sales with Messenger bots, I interview Molly Pittman.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy ma ...…

Want to know how Twitch is growing live video audiences?Wondering how Twitch supports loyal, engaged communities?To explore what marketers need to know about Twitch, I interview Luria Petrucci.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, ...…

Want your audience to ask about your products?Wondering how to spark people's interest?To explore how to use curiosity in your marketing, I interview Chalene Johnson.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creato ...…

Want longer video views on Facebook?Wondering how the Facebook suggested video feed can help?To explore a creative way Facebook ads can improve your video views, I interview Paul Ramondo.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, busine ...…

Are you struggling to balance your work and personal life?Wondering if the hustle and grind are worth the toll they take on you?To explore how to bring fun back into your work, I interview Joel Comm.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marke ...…

Wondering how you can become known for something new?Looking for tips to help you focus your brand on a different area?To explore how to pivot your personal brand, I interview Amy Landino.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, busin ...…

Want to reach people regularly via their smart speakers?Wondering how Alexa flash briefings work?To explore how marketers can benefit from Alexa flash briefings, I interview Chris Brogan.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, busine ...…

Want to be prepared for problems in your business?Wondering how to plan a public response to any issue?To explore when and how businesses should respond publicly to a crisis, I interview Gini Dietrich.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy mar ...…

Want to increase leads and sales?Wondering how live video can help?To explore how to sell and generate leads with live video, I interview Nicole Walters.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover w ...…

Want to become an Instagram influencer?Wondering how to maximize the exposure of your Instagram posts?To explore how to become a full-time Instagram influencer, I interview Josh Horton.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business ...…

Want to create an engaged Facebook group?Are you looking for creative ways to develop a loyal community inside a Facebook group?To explore how to develop an engaged and responsive community with Facebook groups, I interview Caitlin Bacher.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Ex ...…

Want to expand your ad reach on Facebook?Looking for new ways to target potential customers?To explore creative ways to combine Facebook lookalike audiences with custom ad audiences, I interview Rick Mulready.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help ...…

Want your marketing to be more efficient?Wondering how predicting your marketing cycles can help?To explore how marketers can get started with predictive analytics, I interview Chris Penn.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, busin ...…

Want to optimize the content in your Facebook ads?Wondering how to build connections that improve conversions?To explore strategic ways to combine content and Facebook ads, I interview Keith Krance.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy market ...…

Do you want more clients?Wondering if LinkedIn can help you acquire more business?To explore how to use LinkedIn to find leads and turn them into customers, I interview John Nemo.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owner ...…

Are you interested in Facebook Messenger bots?Wondering why you should use bots and how to set them up?To explore how to get started creating Facebook Messenger bots, I interview Dana Tran.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, busi ...…

Do you want more conversions from your Facebook ads?Wondering how funnels can help?To explore how you can build Facebook ad funnels that improve conversions, I interview Susan Wenograd.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business ...…

Want to reach more subscribers, fans, or prospects?Wondering how building a personal brand can help?To explore how to build and use a personal brand, I interview Chris Ducker.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, a ...…

Do you want to create more engaging and effective Instagram stories?Are you using all of the Instagram Stories features available to you?To explore how you can use the latest Stories features, I interview Sue B. Zimmerman.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's desi ...…

Wondering how to increase your reach on Twitter?Want tips for building your audience and boosting engagement?To explore the Twitter algorithm and creative ways to interact with others on Twitter, I interview Andrew Pickering and Peter Gartland.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Med ...…

Looking for a proven way to sell courses and consulting?Interested in boosting webinar attendance and conversions?To learn about selling products and services via webinars, I interview Amy Porterfield.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy mar ...…

Want to keep your YouTube subscribers engaged?Interested in new YouTube features that help promote your videos?To explore big changes from YouTube, I interview Tim Schmoyer.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and ...…

Wondering how video can support your sales process?Looking for tips on how to use video in your marketing funnel?To explore how video can turn leads into customers, I interview Marcus Sheridan.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, ...…

Want to use video to help more people know, like, and trust you?Wondering how to create episodic video content that keeps people watching?To explore how and why we produce a weekly video documentary, I pull back the curtain on our show, The Journey.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Socia ...…

Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media.On this week's Social Media Marketing Talk Show, we explore Facebook news feed changes with Michael Stelzner and other breaking social media marketing news of the week!Watch the Social Media Mark ...…

Want to increase the visibility of your YouTube videos?Wondering how to help your videos perform well with the YouTube algorithm?To explore how to get more views for your videos on YouTube, I interview Sean Cannell.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to ...…

Do you use Facebook video ads?Want them to be more effective?To explore how to use Facebook video ads to sell in a very creative way, I interview Tommie Powers.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators dis ...…

Wondering what advantages Twitter offers social media marketers?Looking for tips on interacting with customers?To explore the opportunities marketers have on Twitter, I interview Mark Schaefer.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, ...…

Looking for tips on building customer loyalty?Need innovative ideas to generate more revenue?To explore how to use Facebook ads to turn your new customers into loyal fans and repeat customers, I interview Maxwell Finn.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed ...…

Wondering how LinkedIn native video could help your marketing?Interested in tips for sharing LinkedIn video that grows your reach and leads?To explore what you need to know about LinkedIn native video, I interview Viveka von Rosen.More About This ShowThe Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. ...…

Loading …

Welcome to Player FM

What if radio played only the shows you care about, when you want? Player FM is scanning the web for high-quality podcast content right now. Try us out on any web browser — desktop, mobile, or tablet.

Take it with you

Start listening to Social Media Marketing Podcast helps your business thrive with social media on your phone right now with Player FM's free mobile app, the best podcasting experience on both iPhone and Android. Your subcriptions will sync with your account on this website too. Podcast smart and easy with the app that refuses to compromise.

Guides you to smart, interesting podcasts based on category, channel, or even specific topics

Right from the start, I found the experience of using Player FM enjoyable … I’m actually rather surprised this app is free.

Looking for a high-quality podcasts app on Android? Player FM might just be it.

Player FM isn’t just about looks: What sets the app apart from other podcasting applications is its emphasis on discovery.