It is their first European boutique, the brand’s other primary locations are in Seoul, Los Angeles and New York.

Gentle Monster eye wear campaign image (2018)

The new London flagship comes as little surprise. The progressive, hyper-modern eye wear offers fresh, new shapes and unexpected detailing that has made them very popular, especially the more trendy models like their iconic skinny shades.

Gentle Monster “Poxi” sunglasses, $320 USD.

The cult Korean eye wear is also very popular with street style icons like Beyonce, Rihanna, and Gigi Hadid.

The new Gentle Monster flagship store in London displays the eye wear mixed among a martial arts inspired store installation. Visitors enter a KUNG FU training simulation ground run by alien life. The store’s martial arts concept is captured over two floors.

Inside the new Gentle Monster flagship store in London.Inside the new Gentle Monster flagship store in London.Inside the new Gentle Monster flagship store in London.

The experience is heightened downstairs, where guests enter a KUNG FU battleground surrounded by a bamboo forest. Sacred gongs chime in time with the alien’s regime.

Inside the new Gentle Monster flagship store in London.Inside the new Gentle Monster flagship store in London.

The store includes the brands most iconic shades along with seasonal offerings.