Glens Falls Hospital

Brand-aid for an area hospital

This regional provider in New York’s Adirondack foothills was losing share to competitors farther south. Our brand audit revealed why—neither the health system nor its namesake hospital had a clearly differentiated market position or brand. They needed to articulate a unique value proposition to guide their outreach and compete more effectively in an increasingly saturated space.

Patient experience specialists

We assessed the market and identified specialties that set the hospital apart from competitors, like orthopedics, minimally invasive robotic surgery and the birth center. But more importantly, we rebranded the hospital to stand for something that area residents could rally around: a deep and abiding focus on patient care.