The retailer says that the pack is enough to feed a family of four for a working week. Retailing at £3.50 - 30% cheaper than standard lines - the contents of the wonky fruit and vegetable box will vary dependent on the season, but carrots, potatoes, peppers, cucumber, cabbage, leeks, parsnips and onions will be among the most regular contents.

The boxes contain items which would not usually make their way onto the regular shelves - 15% of potatoes do not meet specifications because they’re too big, too small or blemished, while 10% of onions are the ‘wrong’ shape and size.

Customer research shows that 65% of Asda customers are now open to the idea of wonky veg with 75% drawn in by the lower price.