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Tip for the top: Determination

Any roll call of advice on how to succeed in business - any business - has one over-riding tip. But it's a tip easily forgotten, easily abandoned when confidence flags, easily undervalued when set alongside skills and professional qualifications. Yet without this, all the confidence, expertise and qualifications don't count for very much:

Keep on trying

- Know what your goals are.

- Work out how best to achieve them.

- Articulate this vision with a passion that will inspire those around you.

- Keep pushing towards your goals with a doggedness and energy that no amount of knocks can dent.

- Don't settle for second best, or for coming second.

- Have the courage to tackle obstacles and confidence to overcome them.

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