Como syco começou a jornada do(a) design de logotipos

Resumo

Design a new logo, plus B-card and Letterhead, with comps - for a home building company [name] Peter Klasen Homes.
EXTENDED CONTEST !!- Due to now requiring Business Card and Letterhead Design. Logo will also be used on vehicles, trailers, signs, and shirts. If you want to design a "Out the Front of the House" Street Sign... that would be a bonus :)

Nome da empresa

Peter Klasen Homes

O que te inspira e como você imagina o design para seu negócio?

The company is a high quality home builder / construction company that focuses on professional workmanship and service in a small community area, of approx 30,000 people, building mid to high end homes. Based in Australia, we specialise in complete custom design projects and build ... which includes consultation from the design stage, through council stage, supply of materials, right through to building completion. High quality finishes. We want to convey a sense of pride in our craftsmanship, allowing us to build quality homes.. (maybe even hinting that we are meticulous when it comes to craftsmanship).

Sim

- Most important is that the logo if easy to read from a distance, as we need to make sure people can read when driving past the signage we have on our building sites, plus cars signs, etc.
- Requiring Adobe Illustrator Vector - so we can edit the colours to match our current colours. Our current LOGO colours are gold, maroon and black. (Gold- C=0% M=27% Y=%100 K=%34 Maroon- C=0% M=97% Y=%100 K=%50 and Black)
- To help make it clear maybe have no images behind the words "Peter Klasen Homes", so this part stands out.. but I am open to new ideas so show me what you got!

Não quero

- I don't want flashy or 'to' modern... just want clean design to refresh / upgrade our old dated logo. I can email our old one if you wish.
- We do not construct large office builds..etc (so please no city buildings in the logo) We are just a conventional home builder.