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EICMA 2018 - Most Beautiful Motorcycle Award

Varese, Italy - With the new Brutale 1000 Serie Oro, MV Agusta has won the prestigious title of "The most beautiful motorcycle of the show". The competition, organised by the largest Italian monthly motorcycle magazine, Motociclismo, saw the MV Agusta Brutale 1000 Serie Oro firmly in command throughout the week of the fair: the new four-cylinder from Schiranna has totalled 35% of the preferences expressed by over 16,000 voters, almost twice that of the Ducati Hypermotard SP followed receiving 19% of the votes and in third position the Aprilia RSV4 1100 Factory in third position with 9%. This latest new-born MV Agusta, is an unprecedented work of art, enthralling the audience of the two-wheeled exhibition.

The award ceremony took place on the final day of EICMA 2018, at the Motociclismo stand, in the presence of Giovanni Castiglioni President of MV Agusta, Adrian Morton Design Director, Andrea dell’Orto President of EICMA and Piero Bacchetti of Edisport Editoriale.

Brutale 1000 Serie Oro, at its first appearance, has instantly become the most desirable motorcycle for riders worldwide. With this model MV Agusta has revolutionised a market segment, re-interpreting technical and stylistic concepts synonymous with MV Agusta and at the same time defining new aesthetic and performance parameters. With 212 hp of peak power and a top speed of over 300 km/h, MV Agusta has brought the concept of hyper-naked to its extreme limit, making it the absolute benchmark within the category.

Giovanni Castiglioni commented on the conquest of the title of "The most beautiful motorcycle of the show": "For us it is another great recognition and further confirmation of how much energy and resource MV Agusta is dedicating to the constant development of new products. Having won for the fifth time this important competition is a great satisfaction both for me and my business partner Timur Sardarov. We want to dedicate this victory to all our fantastic employees who demonstrate every day an incredible passion for their work".