Much of the coverage featured a quote from Capgemini’s VP, Head of Retail Consulting and Technology, Chris Webster: “April’s results perfectly illustrate the impact that sustained high levels of confidence in the economic recovery continue to have on our shopping habits as demonstrated by our investment in home and garden. This combined with a spell of fine weather, following the wet winter months, has encouraged us to splash out on our summer wardrobes while putting off that foreign holiday.”

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The analysis for the IMRG Capgemini e-Retail Sales Index is carried out by the Capgemini Business Analytics practice.