People like to feel safe. Here the cleaning service has access to a business or a family's valuables. The cleaner has to value honesty or they will soon lose jobs and their good reputation.​I recently found $180 cash in a money clip at an office I was cleaning. I was offered a reward for turning it in which I turned down. Now the whole office is talking about me and everyone feels safe! This is of the utmost value to me!!​Your reputation is everything. That's how you gain customers!