The lifting of the ban is one of a number of temporary changes to China’s foreign investment approval and admission control policies announced on 6 January, which are geared towards attracting overseas investors.

A report recently valued the Chinese gaming market at around $13 billion (£8 billion). The majority of that figure came from PC gaming, with consoles making a rather modest $15 million (£9 million) contribution.

Whether that changes with the lifting of the ban will remain to be seen. The Chinese government appears to be testing the water so the ban is still hovering on the horizon and could be reinstated. There’s also the fact that consumers may prefer to stick with PC and smartphone or tablet options rather than adopting a gaming or entertainment centre model en masse.