4 Hidden Video Marketing Secrets for your YouTube channel

Creating a video with good content is essential. Perhaps one of the most critical steps in establishing your channel. But it is still a step. There are a few more important steps that you must take to truly make your youtube channel go big.

1.Focus on building a brand

Like any successful products, your channel also needs branding. Maintain consistency in fonts, colors, and styles in your videos. Have a logo? Then use it on your channel and videos. Streamline the look and feel of your videos, so that just by looking at the thumbnails your audience could recognize that it’s from your channel. If you are running YouTube ads, then brand your ads consistently with your business branding

Do deep keyword research

Every min, 400 hours of video get uploaded on YouTube. That’s a lot. If you go for the same generic keywords while creating your title, description, etc. your video will fall into oblivion even before getting a start. One of the best ways to cut through this insane amount of competition is by finding the latest, trending key phrases that users are searching. Google Trends can be an ideal companion for you in this quest for yours. It will help you find new key phrases that people are searching for. If it’s relevant to make the use of them. Secondly, you can also ask your audience directly what they would like to watch next. This will again give you an idea of their taste, and you will be able to create content and optimize it with right keywords before bringing it in front of your audience.

Connect with your audience

Get feedback from our audience. Encourage them to share their honest opinions about the videos and channels. Engage with them. Do a QA session. Make them a part of your channel, so that your channel can be part of their lives. Connect with them on other social media sites. Engage in a conversation. Make them feel heard and respond to their genuine questions or concerns. It is this connection that you will be forming which will hold your youtube channel together at the time of crisis or down period.

Be authentic

Always, always be genuine. Your audience can easily tell when somebody is not authentic. This authenticity differentiates a YouTube influencer from YouTub wannabes. Before creating a video always ask yourself: “What value it is going to add in the lives of your audience”. If your videos can add value then most probably it is going to get liked, subscribed and shared. You don’t even have to ask for that.

YouTube is an incredible platform. If done right, it can take your channel and your brand to the next level. Just keep these points in mind and soon you see your channel outgrow all of your expectations.

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