Thursday, February 23, 2012

GLOBAL FILM SERIES CELEBRATES ICONIC REEBOK CLASSICS WORKOUT

GLOBAL FILM SERIES CELEBRATES
ICONIC REEBOK CLASSICS WORKOUT
There was a launch of a four-part film series celebrating the 25th anniversary of one of the sneaker world’s most iconic shoes – the Reebok Classics Workout Plus.
As part of the anniversary celebration, the international Sportswear brand hooked up with 15 retailers from Europe to Asia to the USA to create 15 unique interpretations, melding the retailer’s inspirations with the inherent timeless style of the Workout.
The shoes hit stores on February 15th – and in the run up, Reebok is releasing four short films that tell the inspiration story behind the Workout collaboration through
Kicking off with the SNS collaboration film on Thursday 9th February.
SNS x WORKOUT 25TH ANNIVERSARY:
During a cold winter evening, the SNS x Workout is thrown into the depths of a foggy Swedish forest to hunt moose – only to find an aerobic workout with a very strange twist… check it out: http://reesha.re/snsvid
CREDITS:
Reebok Classics
The film was produced by Folke Film, Stockholm, Sweden.
Director: Marcus Söderlund
Producer: Kim Buisson
DOP: Linus Eklund
Postproduction: The Chimney Pot
Solebox x Workout 25th Anniversary: Reebok presents Berlin-based retailer – Solebox.
Directed by Hertz & Kopf and featuring former MTV presenter and sneaker fan Patrice Bouédibéla– Solebox tell the story of two brothers who need to ditch the fast food and get a ‘healthy’ workout…and there lies the beginning of a genius master plan….
http://reesha.re/solebox25
Check out the shoe here: http://reesha.re/solebox
CREDITS:
Reebok Classics
Solebox
Director: Hertz&Kopf
Location: Solebox Berlin
Guest Star: Patrice Bouédibéla (MTV)
Atmos x Workout 25th Anniversary:Japan-based retailer – Atmos.
No need to tread on eggshells around these guys when you’re celebrating – they’ll be spinning and kicking up a storm for the Workout – so click here if you want to join them, just make sure you turn out the lights…
http://reesha.re/atmos25
Check out the shoe here: http://reesha.re/atmos
CREDITS:
Reebok Classics
Production Company: DanceNotAct Inc.
Director: Alex
Mita x WORKOUT 25TH ANNIVERSARY:Tokyo-based retailer – Mita Sneakers.
Everyone lives life to their own beat - a unique sense of passion and hard work to get you where you want. Check out the distinctive sounds and style that Mita Sneakers bring to their Workout anniversary collaboration: http://reesha.re/mita
CREDITS:
Reebok Classics
Production Company: DanceNotAct Inc.
Director: JUICYBULLDOG