Aldi, which first came to stateside with a store in Iowa in 1976, currently has 1,600 stores in 35 states.

In addition to its planned $3.4 billion capital investment which comes with 25,000 new jobs, the supermarket company also said it plans to spend $1.6 billion to remodel 1,300 of its existing stores by 2020, according to the company.

Aldi's stores are smaller than traditional supermarkets; shoppers walk up and down about five aisles in a 12,000-foot-space. And those aisles are 90% stocked with house brands, such as Southern grove (nuts and dried fruit), Savoritz (crackers) and Simply Natural (numerous categories). Store also have an area where new non-food merchandise, ranging from flip-flops to luggage to wet-dry vacs, is sold for a limited time.

“We have passionate fans who know ALDI offers a smarter way to feed their families in a modern, convenient and easy-to-shop environment,” said CEO Jason Hart.

The supermarket industry is already crowded, as old-school grocery chains now have to compete with big-box stores, online companies and specialty stores, like Whole Foods.

Lidl also uses the small-store model, though its size is around 20,000. And like Aldi, it offers a limited selection of products, the vast majority of which as exclusive brands.