December 2018 Update

Dec 24, 2018

Original AND Last UTM tags

Working with cross-channel marketing, whereby you have multiple entry points to your landing pages, it’s a good idea to keep track of which sources or campaigns are generating traffic and which are converting on your content.

We now measure and display both the original (first) and last UTM tag that we have captured, making it easier to attribute a lead or sale to the original or last engagement that we tracked.