Responsive Web Design

What is Responsive Web Design?

Responsive web design is implemented to produce the most optimal user experience for your prospects—whether they’re on a small screen like a smartphone, tablet, netbook, or e-reader or at they’re on a desktop—regardless of their operating system or browser. Responsive web design acts in accordance with marketing principles that believe web design and development should respond to the user's behavior and environment. This is also known as fluid scaling—scaling the website to fit a device’s screen.

In today’s information age, a company’s website is the key to their entire business.

Responsive Web Design is Key to Your Business's Success

The internet impacts how people make B2B and B2C purchasing decisions, while technology impacts where and when they make those purchasing decisions. As a result, this has transformed the buyer’s journey—and 67 percent of it is now being done digitally thanks to the convenience of smartphones and tablets.

So why should this matter? It all comes back to user experience.

Marketing guru Marcus Sheridan said it best: “In today’s information age, a company’s website is the key to their entire business.” With a responsive-designed website, your company will enjoy the benefits of an amplified user experience, enhanced functionality and better SEO rankings—all of which equate to greater digital success—as a result of responsive web design.

Is Your Business Present When Your Buyers Need You?

Marketing studies reveal that up to 50 percent of smartphone and tablet owners search for B2B products and services on their devices. It’s your job to make sure that you are capturing this audience in the exact time they are researching you. It’s your job to ensure they have a positive user experience with a responsive and mobile-friendly website.

Is Your Company's Mobile Website Costing You Business?

Google reports that 61 percent of users are unlikely to return to a mobile site they had trouble accessing. What’s even scarier is that 40 percent will then visit a competitor’s site instead. Be proactive and take preventative measures. Make sure your site is responsive and mobile-friendly.

Enjoy More Business Success with a Responsive Web Design

Your company website should always strive to provide the best quality browsing experience. This can be achieved through a combination of design elements: easy reading and legibility via proper font and breakpoint sizes, texture, and color; simpler navigation focusing on your clients and prospects are looking for; valuable content that, again, gives users what they are looking for; fast page loads that keep them subconsciously happy and clicking through your site; and of course, responsive design that responds to whatever browser or device they are using to give them the best possible user experience.

How to Get Started With Responsive Web Design

Our team is stacked with talent—from our art director and head designer to our developers and frontend specialists—we have decades of experience with responsive web design best practices. Once we’ve designed and developed your new site, then we top it off with our in-house quality assurance specialist, who performs manually testing for proper formatting including text, imagery, and breakpoint widths. Testing is conducted meticulously on browsers including Google Chrome, Safari, Mozilla Firefox, Microsoft Edge, and Internet Explorer 11 as well as mobile devices including Android and Apple products like iPads and iPhones.

Contact us today to learn more how Lform Design can help your company achieve an unparalleled user experience with a modern, responsive web design.