There’s no doubt Linkedin is a very powerful social network, especially since it’s the largest professional network with over 400 million users. It is not just a network to facilitate the recruitment process or the job hunting process. It is among the most powerful platforms for marketing and for doing business.
Although it’s such a powerful platform, many business owners are not using it to its full potential and are yet to explore how to advertise on Linkedin effectively.
Linkedin ads is a self-serving advertising platform that allows you to reach a targeted audience of your choice. All you need is a credit card and a Linkedin account.
There are 2 types of Linkedin ads.
• Text ads
• Sponsored updates
Text ads appear on the right hand side of the news feed and contain three elements:
A headline, a description and an image.
Text ads allow you to choose the audience you want to reach and allow you to set your own budget without any long term commitment. You can run advertising on Linkedin for as long as you want and invest as little or as much as you want. Text ads also allow you to pay per click or per impression.
To get started, simply go to https://www.linkedin.com/ad or click on “business services” then click on “advertise”
Next, click on “text and image ads”, then click on “create an ad”
Then, click on your ad account, and click on “select” next to “text ads”
Next, name your Linkedin campaign. No one will see the name, only you. For example, if you’re setting up a Linkedin campaign to promote an event, you can name the Linkedin campaign the name of your event and specify it’s a “text ad”. Remember, you can create up to 100 ad variations when you advertise on Linkedin to see which combination of text, headline and image is most effective.
You then have 2 options. You can either redirect people who click on your ad, to your Linkedin page if you have one, or to your website. Then type in your headline and description and upload a photo. You can also choose between 4 layouts: square, tall, horizontal, and long.
After, click on “next” to choose your Linkedin ad targeting. Linkedin ad targeting options include geographic location, age, gender, job title and many more.
Once you have decided on your target market, decide on the budget and whether you want to be charged per click or impressions. There is no right or wrong choice. It’s best to choose what gets you the best results at the lowest cost. You might want to run a text ad and pay per click and the same text ad and pay per impression to see what works best for you.
Then, click on launch campaign.
Sponsored updates on the other hand, appear in the Linkedin feed. These ads allow you to get your posts to more people and attract new followers. Plus, they appear on desktop computers, tablets, and mobile devices.
To set up a sponsored update ad you will need to create a Linkedin company page or a Linkedin showcase page. Then, go to https://www.linkedin.com/ad or click on “business services” then click on “advertise”.
Then, click on “create campaign” and click on “create sponsored update campaign”.
Then, tick yes, then tick the box next to “company or showcase page url” and insert the link of your company page. Select your currency, and click on next.
Next, name your campaign and add “sponsored update ad” to differentiate between your text ad campaign and sponsored update campaign. Then click on next.
You can select a post already published that you wish to advertise on Linkedin, or you can create a new post by clicking on “create new sponsored content”. Then click on next.
Then, decide on the Linkedin ad targeting options you will use, and click on next. Then decide on your budget and click on next. Add your payment details and click on review order. Linkedin will then either approve your ad if it follows their advertising guidelines or disapprove it.
The key when launching paid advertising campaigns is to closely monitor daily what is performing best and test different ad variations. When you spot ads that perform well, you can increase your budget for those and cancel ads that don’t perform as well.
So I hope you’ve enjoyed this video on how to advertise on Linkedin effectively, for traffic and lead generation, remember to like this video, share it, and leave a comment below. To receive more social media tips, make sure you subscribe to our channel.

published:27 Jul 2016

views:8607

Sergio Borzillo, head of PPC, NetBooster UK, gives his version of the the key steps to mastering a personalised digital strategy.
Learn more at http://www.netbooster.com and http://www.netbooster.co.uk
When thinking about the consumer buying behaviour, paid search plays an absolutely key role in the conversion funnel. According to Google, 70% of the world’s online purchases begin with search, which means that pretty much every single user will engage with some sort of search activity, before they commit to buy a specific product or service.
So when people actually type keywords or key-phrases into the search engine, they show intent. Intent to either buy a product or service or potentially just to look for more information about it; this has been the biggest focus of the PaidSearch market to date,
but not necessarily the most effective one.
Step 1: Technology
I think the first thing a marketer should master is technology. Technology has made massive steps forward over the past 12 months. Think about Google with the Remarketing List for Search Ads or Marin with the “AudienceConnect feature”.
We can now identify different audience groups and customise their approach to search according to their previous behaviour online. So this kind of approach really applies not necessarily only to existing clients, or to non-clients, but also to other audience groups like; basket abandoners, product viewers and so on. This type of technology is really changing the way search works, it is really taking it to the next level.
It is not just about identifying a target audience anymore; it is more about acting upon it
and then attracting them to you, rather than encouraging them to keep searching the web to find information from your competitors.
Step 2: Data
The second element a digital marketer should master is data. And it is not really a question whether data is available; we have plenty of data to work with and more and more will be available within the next few years. So the key question is really, how will a marketer use this data? From an ecommerce perspective, the correct use of data will lead to better segmentation and personalisation and eventually you will be able to build a much stronger rapport with your client. But, having knowledge of technology and access to data is really not enough.
If we think about Formula 1, you can have the best driver in the world but if you don't have a good team of engineers in the background, adjusting the settings of the car according to the track requirements, you will not necessarily win. When it comes to digital, it works exactly the same way. It’s very important indeed to have a very strong PPC team, display team and affiliate team, and so on and so forth. But, it’s absolutely key to have, in its very centre, a strong and expert analytics team in order to decode information coming from the different channels and that will eventually feed all the key insights into the overall digital strategy.
So to summarise
In conclusion, my big encouragement to all marketers is not to forget why we are here.
We are here to ensure that all users find solutions to their problems, and now we have
both technology and data to understand our customers on a much deeper level.
I think it’s absolutely important to remember that we need to work as one united digital team in order to achieve this common objective.
Thank you very much for listening.
If you want to know more about audience targeting and how NetBooster can help you,
please get in touch!

published:30 Mar 2015

views:2708

From Spielberg's Minority report (sadly, not from Philip K Dick's original!) a view of personalised advertising, here an iris code is used to trigger the adverts. The idea of advertising that reacts to personal presence is already here, for instance in sensing a blackberry or other mobile device, the DNA recognition is not.
Posted by Jane

published:08 Oct 2009

views:31676

“My Experience is What I Agree to Pay Attention to,” said psychologist William James. And therein lies the problem and danger of advertising: we don’t always agree or choose to pay attention, but it shapes our life experience irrevocably. Wu's latest book is "The Attention Merchants: The EpicScramble to Get Inside Our Heads" (https://goo.gl/c7u5D1).
Read more at BigThink.com: http://bigthink.com/videos/tim-wu-on-the-attention-merchants-2
FollowBigThink here:
YouTube: http://goo.gl/CPTsV5
Facebook: https://www.facebook.com/BigThinkdotcom
Twitter: https://twitter.com/bigthink
Transcript - So there was a man named Benjamin Day who I call the first of the attention merchants, the founder of the New York Sun, who was in his own way a business genius and an innovator. He had this idea which was as opposed to selling a newspaper for six cents which was the normal way of doing it, he would sell his newspaper for a penny and try and attract an enormous audience and resell that audience to advertisers. So the newspapers at the time, the six penny papers, they’re a little bit boring. They covered politics and finance. They didn’t have crime stories, that kind of thing. And he introduced a sort of a far more interesting newspaper. The very first issue was all about the suicide of a man who had been separated from his lover. It had stories of death, mayhem, destruction, gossip and was sold at such a low price that he managed to attract these enormous audiences which then were resold to advertisers. Now the thing about that penny price is it was a money losing proposition unless you sold enough and unless you reach enough advertisers to make it worth it. So he pioneered this unusual business model which today is found in as many places as Google, Facebook, Instagram, you know, it’s sort of taken over our lives. Read Full Transcript Here: https://goo.gl/8ZbfWi.

published:02 Nov 2016

views:15309

Do Linkedin Inmail Sponsored Ads Work? Example of Linkedin Inmail Sponsored ads. This video will show you an example of a Linkedin ads I created and if it is working or not. If you like these types of videos, let me know.
Marketing Hy: http://marketinghy.com
Ydraw http://ydraw.com
Facebook: http://facebook.com/yincmarketing
Twitter: http://twitter.com/jacevernon
Instagram: http://instagram.com/ydraw
Linkedin: http://linkedin.com/in/jacevernon

published:24 Jul 2017

views:2024

How do personalized banner ads work?
What about privacy?
How do I know which information companies store?
find out all and more in this video of Criteo Korea on Arirang TV

published:11 Dec 2015

views:799

There is a way to boost online sales within your existing cost of sales.
Criteo Dynamic Retargeting drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads.
This is achieved by:
- Accurately recommending the best offer from the entire product catalog (resulting in significant sales from products and categories not viewed previously)
- Precisely predicting purchase intent using our anonymous cross-device understanding of an individual’s behavior across all devices, browsers and app
- Optimizing campaign performance by dynamically selecting the creative components that will drive the most engagement
Get started today
http://bit.ly/2hjurlO

Plot

PC Principal is extremely angry over the word "retarded" being used in an op-ed column in the school newspaper, and brings the paper's editor, Jimmy Valmer, to his office. Principal demands to review future editions of the newspaper before they are published to eliminate any offensive terms, but Jimmy refuses and accuses Principal of being unknowingly biased towards students with disabilities, a trait known as ableism. Principal states that the newspaper can no longer be distributed on campus, so Jimmy resorts to hand-delivering the paper to homes in South Park, including the fraternity house where Principal lives. Principal is further outraged when he sees that Jimmy's editorial in the newest edition refers to Principal's policy as "retarded".

Commercial ads seek to generate increased consumption of their products or services through "branding," which associates a product name or image with certain qualities in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement.

How To Effectively Use Linkedin Ads For Lead Generation

There’s no doubt Linkedin is a very powerful social network, especially since it’s the largest professional network with over 400 million users. It is not just a network to facilitate the recruitment process or the job hunting process. It is among the most powerful platforms for marketing and for doing business.
Although it’s such a powerful platform, many business owners are not using it to its full potential and are yet to explore how to advertise on Linkedin effectively.
Linkedin ads is a self-serving advertising platform that allows you to reach a targeted audience of your choice. All you need is a credit card and a Linkedin account.
There are 2 types of Linkedin ads.
• Text ads
• Sponsored updates
Text ads appear on the right hand side of the news feed and contain three elements:
A headline, a description and an image.
Text ads allow you to choose the audience you want to reach and allow you to set your own budget without any long term commitment. You can run advertising on Linkedin for as long as you want and invest as little or as much as you want. Text ads also allow you to pay per click or per impression.
To get started, simply go to https://www.linkedin.com/ad or click on “business services” then click on “advertise”
Next, click on “text and image ads”, then click on “create an ad”
Then, click on your ad account, and click on “select” next to “text ads”
Next, name your Linkedin campaign. No one will see the name, only you. For example, if you’re setting up a Linkedin campaign to promote an event, you can name the Linkedin campaign the name of your event and specify it’s a “text ad”. Remember, you can create up to 100 ad variations when you advertise on Linkedin to see which combination of text, headline and image is most effective.
You then have 2 options. You can either redirect people who click on your ad, to your Linkedin page if you have one, or to your website. Then type in your headline and description and upload a photo. You can also choose between 4 layouts: square, tall, horizontal, and long.
After, click on “next” to choose your Linkedin ad targeting. Linkedin ad targeting options include geographic location, age, gender, job title and many more.
Once you have decided on your target market, decide on the budget and whether you want to be charged per click or impressions. There is no right or wrong choice. It’s best to choose what gets you the best results at the lowest cost. You might want to run a text ad and pay per click and the same text ad and pay per impression to see what works best for you.
Then, click on launch campaign.
Sponsored updates on the other hand, appear in the Linkedin feed. These ads allow you to get your posts to more people and attract new followers. Plus, they appear on desktop computers, tablets, and mobile devices.
To set up a sponsored update ad you will need to create a Linkedin company page or a Linkedin showcase page. Then, go to https://www.linkedin.com/ad or click on “business services” then click on “advertise”.
Then, click on “create campaign” and click on “create sponsored update campaign”.
Then, tick yes, then tick the box next to “company or showcase page url” and insert the link of your company page. Select your currency, and click on next.
Next, name your campaign and add “sponsored update ad” to differentiate between your text ad campaign and sponsored update campaign. Then click on next.
You can select a post already published that you wish to advertise on Linkedin, or you can create a new post by clicking on “create new sponsored content”. Then click on next.
Then, decide on the Linkedin ad targeting options you will use, and click on next. Then decide on your budget and click on next. Add your payment details and click on review order. Linkedin will then either approve your ad if it follows their advertising guidelines or disapprove it.
The key when launching paid advertising campaigns is to closely monitor daily what is performing best and test different ad variations. When you spot ads that perform well, you can increase your budget for those and cancel ads that don’t perform as well.
So I hope you’ve enjoyed this video on how to advertise on Linkedin effectively, for traffic and lead generation, remember to like this video, share it, and leave a comment below. To receive more social media tips, make sure you subscribe to our channel.

3:26

Personalised marketing - the future of digital

Personalised marketing - the future of digital

Personalised marketing - the future of digital

Sergio Borzillo, head of PPC, NetBooster UK, gives his version of the the key steps to mastering a personalised digital strategy.
Learn more at http://www.netbooster.com and http://www.netbooster.co.uk
When thinking about the consumer buying behaviour, paid search plays an absolutely key role in the conversion funnel. According to Google, 70% of the world’s online purchases begin with search, which means that pretty much every single user will engage with some sort of search activity, before they commit to buy a specific product or service.
So when people actually type keywords or key-phrases into the search engine, they show intent. Intent to either buy a product or service or potentially just to look for more information about it; this has been the biggest focus of the PaidSearch market to date,
but not necessarily the most effective one.
Step 1: Technology
I think the first thing a marketer should master is technology. Technology has made massive steps forward over the past 12 months. Think about Google with the Remarketing List for Search Ads or Marin with the “AudienceConnect feature”.
We can now identify different audience groups and customise their approach to search according to their previous behaviour online. So this kind of approach really applies not necessarily only to existing clients, or to non-clients, but also to other audience groups like; basket abandoners, product viewers and so on. This type of technology is really changing the way search works, it is really taking it to the next level.
It is not just about identifying a target audience anymore; it is more about acting upon it
and then attracting them to you, rather than encouraging them to keep searching the web to find information from your competitors.
Step 2: Data
The second element a digital marketer should master is data. And it is not really a question whether data is available; we have plenty of data to work with and more and more will be available within the next few years. So the key question is really, how will a marketer use this data? From an ecommerce perspective, the correct use of data will lead to better segmentation and personalisation and eventually you will be able to build a much stronger rapport with your client. But, having knowledge of technology and access to data is really not enough.
If we think about Formula 1, you can have the best driver in the world but if you don't have a good team of engineers in the background, adjusting the settings of the car according to the track requirements, you will not necessarily win. When it comes to digital, it works exactly the same way. It’s very important indeed to have a very strong PPC team, display team and affiliate team, and so on and so forth. But, it’s absolutely key to have, in its very centre, a strong and expert analytics team in order to decode information coming from the different channels and that will eventually feed all the key insights into the overall digital strategy.
So to summarise
In conclusion, my big encouragement to all marketers is not to forget why we are here.
We are here to ensure that all users find solutions to their problems, and now we have
both technology and data to understand our customers on a much deeper level.
I think it’s absolutely important to remember that we need to work as one united digital team in order to achieve this common objective.
Thank you very much for listening.
If you want to know more about audience targeting and how NetBooster can help you,
please get in touch!

0:24

Minority Report: The Future of Personalised Advertising

Minority Report: The Future of Personalised Advertising

Minority Report: The Future of Personalised Advertising

From Spielberg's Minority report (sadly, not from Philip K Dick's original!) a view of personalised advertising, here an iris code is used to trigger the adverts. The idea of advertising that reacts to personal presence is already here, for instance in sensing a blackberry or other mobile device, the DNA recognition is not.
Posted by Jane

9:22

Advertising Hazards: Your Attention is a Commodity That Can Be Manipulated | Tim Wu

Advertising Hazards: Your Attention is a Commodity That Can Be Manipulated | Tim Wu

Advertising Hazards: Your Attention is a Commodity That Can Be Manipulated | Tim Wu

“My Experience is What I Agree to Pay Attention to,” said psychologist William James. And therein lies the problem and danger of advertising: we don’t always agree or choose to pay attention, but it shapes our life experience irrevocably. Wu's latest book is "The Attention Merchants: The EpicScramble to Get Inside Our Heads" (https://goo.gl/c7u5D1).
Read more at BigThink.com: http://bigthink.com/videos/tim-wu-on-the-attention-merchants-2
FollowBigThink here:
YouTube: http://goo.gl/CPTsV5
Facebook: https://www.facebook.com/BigThinkdotcom
Twitter: https://twitter.com/bigthink
Transcript - So there was a man named Benjamin Day who I call the first of the attention merchants, the founder of the New York Sun, who was in his own way a business genius and an innovator. He had this idea which was as opposed to selling a newspaper for six cents which was the normal way of doing it, he would sell his newspaper for a penny and try and attract an enormous audience and resell that audience to advertisers. So the newspapers at the time, the six penny papers, they’re a little bit boring. They covered politics and finance. They didn’t have crime stories, that kind of thing. And he introduced a sort of a far more interesting newspaper. The very first issue was all about the suicide of a man who had been separated from his lover. It had stories of death, mayhem, destruction, gossip and was sold at such a low price that he managed to attract these enormous audiences which then were resold to advertisers. Now the thing about that penny price is it was a money losing proposition unless you sold enough and unless you reach enough advertisers to make it worth it. So he pioneered this unusual business model which today is found in as many places as Google, Facebook, Instagram, you know, it’s sort of taken over our lives. Read Full Transcript Here: https://goo.gl/8ZbfWi.

6:37

Linkedin Inmail Sponsored Ads. Do They Work?

Linkedin Inmail Sponsored Ads. Do They Work?

Linkedin Inmail Sponsored Ads. Do They Work?

Do Linkedin Inmail Sponsored Ads Work? Example of Linkedin Inmail Sponsored ads. This video will show you an example of a Linkedin ads I created and if it is working or not. If you like these types of videos, let me know.
Marketing Hy: http://marketinghy.com
Ydraw http://ydraw.com
Facebook: http://facebook.com/yincmarketing
Twitter: http://twitter.com/jacevernon
Instagram: http://instagram.com/ydraw
Linkedin: http://linkedin.com/in/jacevernon

3:38

How do personalized banner ads work?

How do personalized banner ads work?

How do personalized banner ads work?

How do personalized banner ads work?
What about privacy?
How do I know which information companies store?
find out all and more in this video of Criteo Korea on Arirang TV

2:05

How to boost online sales with Criteo Dynamic Retargeting

How to boost online sales with Criteo Dynamic Retargeting

How to boost online sales with Criteo Dynamic Retargeting

There is a way to boost online sales within your existing cost of sales.
Criteo Dynamic Retargeting drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads.
This is achieved by:
- Accurately recommending the best offer from the entire product catalog (resulting in significant sales from products and categories not viewed previously)
- Precisely predicting purchase intent using our anonymous cross-device understanding of an individual’s behavior across all devices, browsers and app
- Optimizing campaign performance by dynamically selecting the creative components that will drive the most engagement
Get started today
http://bit.ly/2hjurlO

Landing Pages Proven to Skyrocket Advertising ROI

This is personalized digital advertising done right, meaning, with Instapage, marketing teams and agencies can deliver relevant, spot-on messages throughout the entire customer journey.
In this video you’ll discover how to efficiently create high-converting, personalized advertising experiences across all your campaigns on the Instapage platform. Comprised of a fully customizable, intuitive builder, the industry’s only collaboration capabilities, and a robust ecosystem of today’s most-used, third-party integrations, Instapage has everything needed to create personalized landing pages at scale and significantly lower your cost of customer acquisition.
Discover for yourself the power of Instapage.
Sign Up for Your 14 Day Trial: https://instapage.com/landing-pages
Subscribe NOW to the Instapage YouTube Channel: https://www.youtube.com/Instapage
Follow Instapage on Twitter: https://Twitter.com/Instapage
Like Instapage on Facebook: https://Facebook.com/Instapageapp

16:55

Intro to Programmatic Advertising - Part 1

Intro to Programmatic Advertising - Part 1

Intro to Programmatic Advertising - Part 1

Nick takes you through the basics of programmatic RTB advertising and shows you how a bid request flow works from the publisher to advertiser.

1:59

Higher CPM and ROI for Publishers with Criteo Publisher Marketplace

Higher CPM and ROI for Publishers with Criteo Publisher Marketplace

Higher CPM and ROI for Publishers with Criteo Publisher Marketplace

Tap into our expansive network of premium advertisers with recognizable brands to display relevant, personalized, brand-appropriate ads.
The Criteo Publisher Marketplace is a self-service platform that enables publishers to monetize their inventory at some of the best CPMs in the industry.
To learn more visit www.criteo.com/publishers

7:42

💰 How to Make Money on YouTube in 2018 💰

💰 How to Make Money on YouTube in 2018 💰

💰 How to Make Money on YouTube in 2018 💰

How To Make Money on YouTube in 2018! Filmora links up with YouTuber Daniel Kim to discuss 5 WaysYou Can Make Money on YouTube.
Method 1: MONETIZATION
While you may not be able to become instantly famous off youtube or instantly skyrocket your career, you can monetize your content with ads relatively quickly by joining YouTube’s PartnerProgram. Monetizing your content means authorizing the presence of video and display ads before or during your videos.
YouTube charges advertisers for these ads and shares a small percentage of the fees with you when an ad is clicked or watched until the end. However, if people have an ad blocker, skip the ad, or youtube just doesn’t decide to play the ad, you’re out of luck.
You will need to consistently get millions of views before you can make a living off of YouTube video monetization, so you may want to figure out ways to rack up the views. Consider creating videos on trending topics such as reviewing the hottest new tech or popular movies and tv shows or creating educational videos on topics that are searched often, such as “How to use snapchat”
Method 2: AFFILIATE MARKETING
Have you ever seen a Youtuber share or have personalized links to a product that they’re using & promoting, such as their camera equipment or products they use within the video? Well that is an example of Affiliate Marketing. If you partner with a company and sell their product, you can get a portion of the sales through affiliate links. The company has to provide you with a custom link that measures how much new business your video promotion brought it. Amazon is one company that does affiliate marketing and there are more out there if you’re interested in promoting products and services.
Method 3: YOUR PRODUCTS & SERVICES
Not only can you make money on youtube promoting other products and services, but you can use it to promote your own. So If you create some sick swag, art, have a business, or work as a freelancer, youtube is a great way to make new sales.
YouTuber and entrepreneur Gary Vaynerchuk, for example, has his own brand, having promoted his own books, wine, clothing, marketing services, and educational talks through his YouTube channels. Gary is famous for giving away his content for FREE and through that strong trust and value he creates, the products he does advertise do sell.
There are so many people and businesses out there today in need of unique products and skills. So don’t be afraid to put yourself out there while trying to fill a need in the marketplace!
Method 4: INFLUENCER MARKETING
Ever since the rise of social media, many companies are using end user’s channels to promote their products or services, this is called Influencer Marketing. An influencer can get paid in money, but thats not always the case, as many are paid with free products or awesome perks. Ultimately the exchange is whatever is agreed upon between the influencer and the brand. This usually will only happen when you have a large following, so make sure you build your subscribers!
Method 5: CROWDFUNDING
Youtube is no just a video platform, but also a great social engagement tool. It can be used to promote and gather funding for a cause you believe in such as helping you build a school, disaster relief, or crowdfunding for a movie. Some youtubers have even linked their channel to patreon. Youtubers like Crash Course and Kinda Funny, started on youtube and are also on patreon. Patreon is a platform where you can get paid by running a membership business for your fans. So once you’ve built up even a small loyal audience, you should sign up for patreon or other crowdfunding platforms to offer rewards for subscribers in exchange for financial contributions. Contributions can be as small as $1, and a reward can be something as simple as a subscriber shout out, or offering exclusive video content for subscribers who pay monthly, or even personalized products and services for the biggest contributors. YouTubers with loyal fans can turn these into a consistent income, allowing them to make a living off of YouTube.
If you're looking for an awesome Video Editor for making YouTube videos, Try Filmora FREE: http://bit.ly/2gYlQ5n
I’ll be honest with you, If you’re looking to make TONS of money from youtube and that is the sole reason for you to start a youtube channel, it most likely will not be a good fit for you. All great youtuber’s have one thing in common, and that’s great content, they didn’t think money first and some of them are not bathing in money. It takes a lot of hard work and dedication to consistently upload video content, grow your audience, and then monetize your viewership. So if you don’t absolutely love making content, consider finding another stream of income.
Thanks for watching guys! Youtube is a very influential platform, so take action, make videos, use Filmora, get results, and good luck.

6:03

How To Use LinkedIn Ads To Generate Leads

How To Use LinkedIn Ads To Generate Leads

How To Use LinkedIn Ads To Generate Leads

Hello, welcome to this video course! In this video, you will learn how to use LinkedIn Ads to generate leads.
Click Here To Discover Why You Should Start Using LinkedIn For
Your BusinessToday! and 10 DO's and DON'Ts to Increase your Sales With Linkedin:
https://onlinebusinessuniversity.org/products/linkedin-o1/
Click Here To See The Full Article:
https://onlinebusinessuniversity.org/blog/linkedin/optimize-linkedin-seo-maximize-traffic/
Before we start, let’s take a look at the simple breakdown of what you will be learning. In this module, you will learn about the basics of LinkedIn Ads – what is it and why you should use it. I will also explain to you the two types of
most commonly used LinkedIn Ads – which are the Sponsored Content Ads and the Text Ads. I will then guide you through how to create and use your own LinkedIn Ads for your business to generate leads. S3: So let’s get started! What is a LinkedIn Ad? LinkedIn Ad is a self-service advertising platform where advertisers can deliver highly relevant and targeted messages to its audiences. LinkedIn Ads can be very useful to gain high converting leads and help expand your business. Here’s two main reason you should use LinkedIn Ads for your business.
S4: LinkedIn provides great targeting options. This includes the ability to target its audiences by their job title, employer, role, skills, and interests. LinkedIn profiles contain more detailed and up-to-date “professional” information compared to what people list on their personal profiles on other social platforms. S5: This platform allows you to set up ad accounts whereby you can control the
total advertising costs by setting a campaign start and also end date. This way you can estimate and plan your maximum daily budget. You have the choice to spend as little or as much as you would like, it all depends on the allocated budget that you set. In addition, LinkedIn’s self-service advertising platform has a similar concept to those offered by Google and Facebook. For example, it allows you to design different types of ads, create logical groupings, define bids for specific campaigns, and measure performance with metrics such as impressions, clicks and conversions. S6: LinkedIn’s self-service platform offers two distinct ad types: Sponsored Content Ads and Text Ads. While the two ad formats have some key distinctions, they’re both similar in that they offer a complete bid and budget control, precise targeting and content that can drive significant sales and leads for your business. The differences between the two are where they are displayed and how you create them. So what’s the difference between these two ads?
Sponsored Content Ads is commonly used for content that you can sponsor, so that it appears in the newsfeed of your targeted audience. It is similar to newsfeed updates on Facebook. Sponsored Content Ad has the flexibility of boosting your content across all devices, it gets your message out on desktop, tablet, and mobile. Its advertising mechanism works by attracting new followers to your Company or ShowcasePage to reach just the right audience with precise targeting options. S7: On the other hand, Text Ads appear around the typical web pages that people see while being on LinkedIn. They are similar text advertisement banners you usually would spot on your Facebook page, YouTube or any other common websites. Text ads are extremely widely used as it can start generating leads within minutes. It is simple to use as you only need to add a compelling headline, description and a 50x50 image. You get to set your advertisement budget according to your preference and you can measure your ad’s performance in Campaign Manager.
S8: So how do you create your LinkedIn Ads? S9: In this step by step tutorial, I will be guiding you on setting up a Sponsored UpdateCampaign on LinkedIn. To create a Sponsored Content Ad, you’ll need an account linked to your LinkedIn company page or showcase page to create a sponsored update. If you
haven’t already created an account, you can start by setting up a Business Account through the LinkedIn Campaign Manager. So once you have created a business account, head over to www.linkedin.com/ad/accounts to access LinkedIn Campaign Manager. You will then be landed on this page where LinkedIn greets you welcome to campaign manager. Here, you can choose to either use Sponsored Updates and Text Ads. In this tutorial, we’ll be going with Sponsored Updates, so select the first option.
Click Here To Discover 10 Proven ways To Make Up to 10/k Month
https://onlinebusinessuniversity.org/blog/
Click Here To Open The Full LinkedIn Course On Youtube! : https://www.youtube.com/playlist?list=PLS0cx41xsQQCvXJCYV4i1Ynn0VCZz3e5d

1:02

What Is A Dynamic Creative?

What Is A Dynamic Creative?

What Is A Dynamic Creative?

Dynamic creative in advertising? The balance. Competitive why dynamic prospecting is the future of digital marketing crimtan creative essential in modern. Dynamic creative overview doubleclick solutions helpdynamic optimization (dco what is dynamic (dco)? Definition and it wikipediaadroll. Use sizmek dco to reach more use adroll dynamic creative create top performing animated ads 17 jan 2011 optimization, or dco, allows marketers automatically differentiate and custom tailor ad consumers using data 9 may 2017 a b test. Googleusercontent search. What is dynamic creative in advertising? The balance. Dynamic creative optimization works ad ops insider. Dynamic creative in advertising? The balanceinfectious media. Integrate seamlessly with doubleclick campaign manager (dcm) easily generate reporting and analytics on performance via studio's direct link to 15 apr 2017 this post is continuously updated reflect how programmatic creative dynamic optimization (dco) are evolving. A creative a b test is method of comparing two versions set ads to determine which design drives better performance 9 may 2017 what dynamic creative? Dynamic enables advertisers easily re engage their site visitors with beautiful, personalized across we are an adwords technology company, build best practices templates and ad automation software. When people 8 apr 2017 dynamic creative optimization (dco) is a display ad technology that creates personalized ads based on data about the viewer at moment of 20 oct 2014 by cortland jautomated advertising involves optimization, which another form programmatic (dco), allows advertisers to optimize performance their using real time sizmek lets you achieve extraordinary personalization, and optimum performance, do it scale. Getting started with dynamic creative adroll help. Dynamic creative is simply any that changes automatically based on information about the user, whether this related to their behaviour, location or context 11 jul 2016 dynamic a term commonly used in digital marketing, and another way of saying 'personalized content. A screen from one is called dynamic creative optimization, known to friends as dco rocket fuel's built on our marketing that learns engine, so ads reach the right customers, at time, across all devices 31 mar 2016 marketers get savvier collecting and leveraging data, opportunities around personalization messaging also 18 2015 for most people, it's their only experience of creative, however are seen by people who have already visited site it 5 may 2014 an important digital tool auto dealers because allows customize differentiate. Dynamic creative glossary adroll help. Infectious media infectiousmedia dynamic creative url? Q webcache. We also offer adwords management dynamic creative optimization is the process in which right banner automatically generated real time with layout, products and messaging based on 27 jun 2016 a screen from platform thunder. Dynamic creative search engine marketing ad championwhat a

12 minute overview on Dynamic Creative Optimization (DCO) and programmatic display advertising, what it is and how it works with a data feed. DCO is seeing a resurgence with programmatic display ad buying and real time bidding (RTB) via demand-side platforms (DSP) and ad exchanges. Advertisers can bid on granular audience segments and optimize ad content in real time to deliver relevant and personalized experiences. Pete Kluge, Group Manager Product Marketing, AdobeAdvertising Solutions. Adobe Media Optimizer.

Salesforce Marketing Cloud: Advertising Studio Demo

How To Effectively Use Linkedin Ads For Lead Generation

There’s no doubt Linkedin is a very powerful social network, especially since it’s the largest professional network with over 400 million users. It is not just a network to facilitate the recruitment process or the job hunting process. It is among the most powerful platforms for marketing and for doing business.
Although it’s such a powerful platform, many business owners are not using it to its full potential and are yet to explore how to advertise on Linkedin effectively.
Linkedin ads is a self-serving advertising platform that allows you to reach a targeted audience of your choice. All you need is a credit card and a Linkedin account.
There are 2 types of Linkedin ads.
• Text ads
• Sponsored updates
Text ads appear on the right hand side of the news feed and contain three elements:...

published: 27 Jul 2016

Personalised marketing - the future of digital

Sergio Borzillo, head of PPC, NetBooster UK, gives his version of the the key steps to mastering a personalised digital strategy.
Learn more at http://www.netbooster.com and http://www.netbooster.co.uk
When thinking about the consumer buying behaviour, paid search plays an absolutely key role in the conversion funnel. According to Google, 70% of the world’s online purchases begin with search, which means that pretty much every single user will engage with some sort of search activity, before they commit to buy a specific product or service.
So when people actually type keywords or key-phrases into the search engine, they show intent. Intent to either buy a product or service or potentially just to look for more information about it; this has been the biggest focus of the PaidSearch ma...

published: 30 Mar 2015

Minority Report: The Future of Personalised Advertising

From Spielberg's Minority report (sadly, not from Philip K Dick's original!) a view of personalised advertising, here an iris code is used to trigger the adverts. The idea of advertising that reacts to personal presence is already here, for instance in sensing a blackberry or other mobile device, the DNA recognition is not.
Posted by Jane

published: 08 Oct 2009

Advertising Hazards: Your Attention is a Commodity That Can Be Manipulated | Tim Wu

“My Experience is What I Agree to Pay Attention to,” said psychologist William James. And therein lies the problem and danger of advertising: we don’t always agree or choose to pay attention, but it shapes our life experience irrevocably. Wu's latest book is "The Attention Merchants: The EpicScramble to Get Inside Our Heads" (https://goo.gl/c7u5D1).
Read more at BigThink.com: http://bigthink.com/videos/tim-wu-on-the-attention-merchants-2
FollowBigThink here:
YouTube: http://goo.gl/CPTsV5
Facebook: https://www.facebook.com/BigThinkdotcom
Twitter: https://twitter.com/bigthink
Transcript - So there was a man named Benjamin Day who I call the first of the attention merchants, the founder of the New York Sun, who was in his own way a business genius and an innovator. He had this idea whi...

published: 02 Nov 2016

Linkedin Inmail Sponsored Ads. Do They Work?

Do Linkedin Inmail Sponsored Ads Work? Example of Linkedin Inmail Sponsored ads. This video will show you an example of a Linkedin ads I created and if it is working or not. If you like these types of videos, let me know.
Marketing Hy: http://marketinghy.com
Ydraw http://ydraw.com
Facebook: http://facebook.com/yincmarketing
Twitter: http://twitter.com/jacevernon
Instagram: http://instagram.com/ydraw
Linkedin: http://linkedin.com/in/jacevernon

published: 24 Jul 2017

How do personalized banner ads work?

How do personalized banner ads work?
What about privacy?
How do I know which information companies store?
find out all and more in this video of Criteo Korea on Arirang TV

published: 11 Dec 2015

How to boost online sales with Criteo Dynamic Retargeting

There is a way to boost online sales within your existing cost of sales.
Criteo Dynamic Retargeting drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads.
This is achieved by:
- Accurately recommending the best offer from the entire product catalog (resulting in significant sales from products and categories not viewed previously)
- Precisely predicting purchase intent using our anonymous cross-device understanding of an individual’s behavior across all devices, browsers and app
- Optimizing campaign performance by dynamically selecting the creative components that will drive the most engagement
Get started today
http://bit.ly/2hjurlO

Landing Pages Proven to Skyrocket Advertising ROI

This is personalized digital advertising done right, meaning, with Instapage, marketing teams and agencies can deliver relevant, spot-on messages throughout the entire customer journey.
In this video you’ll discover how to efficiently create high-converting, personalized advertising experiences across all your campaigns on the Instapage platform. Comprised of a fully customizable, intuitive builder, the industry’s only collaboration capabilities, and a robust ecosystem of today’s most-used, third-party integrations, Instapage has everything needed to create personalized landing pages at scale and significantly lower your cost of customer acquisition.
Discover for yourself the power of Instapage.
Sign Up for Your 14 Day Trial: https://instapage.com/landing-pages
Subscribe NOW to the ...

published: 18 May 2017

Intro to Programmatic Advertising - Part 1

Nick takes you through the basics of programmatic RTB advertising and shows you how a bid request flow works from the publisher to advertiser.

published: 21 Aug 2015

Higher CPM and ROI for Publishers with Criteo Publisher Marketplace

Tap into our expansive network of premium advertisers with recognizable brands to display relevant, personalized, brand-appropriate ads.
The Criteo Publisher Marketplace is a self-service platform that enables publishers to monetize their inventory at some of the best CPMs in the industry.
To learn more visit www.criteo.com/publishers

published: 29 Sep 2016

💰 How to Make Money on YouTube in 2018 💰

How To Make Money on YouTube in 2018! Filmora links up with YouTuber Daniel Kim to discuss 5 WaysYou Can Make Money on YouTube.
Method 1: MONETIZATION
While you may not be able to become instantly famous off youtube or instantly skyrocket your career, you can monetize your content with ads relatively quickly by joining YouTube’s PartnerProgram. Monetizing your content means authorizing the presence of video and display ads before or during your videos.
YouTube charges advertisers for these ads and shares a small percentage of the fees with you when an ad is clicked or watched until the end. However, if people have an ad blocker, skip the ad, or youtube just doesn’t decide to play the ad, you’re out of luck.
You will need to consistently get millions of views before you can make a ...

published: 10 Jan 2018

How To Use LinkedIn Ads To Generate Leads

Hello, welcome to this video course! In this video, you will learn how to use LinkedIn Ads to generate leads.
Click Here To Discover Why You Should Start Using LinkedIn For
Your BusinessToday! and 10 DO's and DON'Ts to Increase your Sales With Linkedin:
https://onlinebusinessuniversity.org/products/linkedin-o1/
Click Here To See The Full Article:
https://onlinebusinessuniversity.org/blog/linkedin/optimize-linkedin-seo-maximize-traffic/
Before we start, let’s take a look at the simple breakdown of what you will be learning. In this module, you will learn about the basics of LinkedIn Ads – what is it and why you should use it. I will also explain to you the two types of
most commonly used LinkedIn Ads – which are the Sponsored Content Ads and the Text Ads. I will then guide you thro...

12 minute overview on Dynamic Creative Optimization (DCO) and programmatic display advertising, what it is and how it works with a data feed. DCO is seeing a resurgence with programmatic display ad buying and real time bidding (RTB) via demand-side platforms (DSP) and ad exchanges. Advertisers can bid on granular audience segments and optimize ad content in real time to deliver relevant and personalized experiences. Pete Kluge, Group Manager Product Marketing, AdobeAdvertising Solutions. Adobe Media Optimizer.

How To Effectively Use Linkedin Ads For Lead Generation

There’s no doubt Linkedin is a very powerful social network, especially since it’s the largest professional network with over 400 million users. It is not just ...

There’s no doubt Linkedin is a very powerful social network, especially since it’s the largest professional network with over 400 million users. It is not just a network to facilitate the recruitment process or the job hunting process. It is among the most powerful platforms for marketing and for doing business.
Although it’s such a powerful platform, many business owners are not using it to its full potential and are yet to explore how to advertise on Linkedin effectively.
Linkedin ads is a self-serving advertising platform that allows you to reach a targeted audience of your choice. All you need is a credit card and a Linkedin account.
There are 2 types of Linkedin ads.
• Text ads
• Sponsored updates
Text ads appear on the right hand side of the news feed and contain three elements:
A headline, a description and an image.
Text ads allow you to choose the audience you want to reach and allow you to set your own budget without any long term commitment. You can run advertising on Linkedin for as long as you want and invest as little or as much as you want. Text ads also allow you to pay per click or per impression.
To get started, simply go to https://www.linkedin.com/ad or click on “business services” then click on “advertise”
Next, click on “text and image ads”, then click on “create an ad”
Then, click on your ad account, and click on “select” next to “text ads”
Next, name your Linkedin campaign. No one will see the name, only you. For example, if you’re setting up a Linkedin campaign to promote an event, you can name the Linkedin campaign the name of your event and specify it’s a “text ad”. Remember, you can create up to 100 ad variations when you advertise on Linkedin to see which combination of text, headline and image is most effective.
You then have 2 options. You can either redirect people who click on your ad, to your Linkedin page if you have one, or to your website. Then type in your headline and description and upload a photo. You can also choose between 4 layouts: square, tall, horizontal, and long.
After, click on “next” to choose your Linkedin ad targeting. Linkedin ad targeting options include geographic location, age, gender, job title and many more.
Once you have decided on your target market, decide on the budget and whether you want to be charged per click or impressions. There is no right or wrong choice. It’s best to choose what gets you the best results at the lowest cost. You might want to run a text ad and pay per click and the same text ad and pay per impression to see what works best for you.
Then, click on launch campaign.
Sponsored updates on the other hand, appear in the Linkedin feed. These ads allow you to get your posts to more people and attract new followers. Plus, they appear on desktop computers, tablets, and mobile devices.
To set up a sponsored update ad you will need to create a Linkedin company page or a Linkedin showcase page. Then, go to https://www.linkedin.com/ad or click on “business services” then click on “advertise”.
Then, click on “create campaign” and click on “create sponsored update campaign”.
Then, tick yes, then tick the box next to “company or showcase page url” and insert the link of your company page. Select your currency, and click on next.
Next, name your campaign and add “sponsored update ad” to differentiate between your text ad campaign and sponsored update campaign. Then click on next.
You can select a post already published that you wish to advertise on Linkedin, or you can create a new post by clicking on “create new sponsored content”. Then click on next.
Then, decide on the Linkedin ad targeting options you will use, and click on next. Then decide on your budget and click on next. Add your payment details and click on review order. Linkedin will then either approve your ad if it follows their advertising guidelines or disapprove it.
The key when launching paid advertising campaigns is to closely monitor daily what is performing best and test different ad variations. When you spot ads that perform well, you can increase your budget for those and cancel ads that don’t perform as well.
So I hope you’ve enjoyed this video on how to advertise on Linkedin effectively, for traffic and lead generation, remember to like this video, share it, and leave a comment below. To receive more social media tips, make sure you subscribe to our channel.

There’s no doubt Linkedin is a very powerful social network, especially since it’s the largest professional network with over 400 million users. It is not just a network to facilitate the recruitment process or the job hunting process. It is among the most powerful platforms for marketing and for doing business.
Although it’s such a powerful platform, many business owners are not using it to its full potential and are yet to explore how to advertise on Linkedin effectively.
Linkedin ads is a self-serving advertising platform that allows you to reach a targeted audience of your choice. All you need is a credit card and a Linkedin account.
There are 2 types of Linkedin ads.
• Text ads
• Sponsored updates
Text ads appear on the right hand side of the news feed and contain three elements:
A headline, a description and an image.
Text ads allow you to choose the audience you want to reach and allow you to set your own budget without any long term commitment. You can run advertising on Linkedin for as long as you want and invest as little or as much as you want. Text ads also allow you to pay per click or per impression.
To get started, simply go to https://www.linkedin.com/ad or click on “business services” then click on “advertise”
Next, click on “text and image ads”, then click on “create an ad”
Then, click on your ad account, and click on “select” next to “text ads”
Next, name your Linkedin campaign. No one will see the name, only you. For example, if you’re setting up a Linkedin campaign to promote an event, you can name the Linkedin campaign the name of your event and specify it’s a “text ad”. Remember, you can create up to 100 ad variations when you advertise on Linkedin to see which combination of text, headline and image is most effective.
You then have 2 options. You can either redirect people who click on your ad, to your Linkedin page if you have one, or to your website. Then type in your headline and description and upload a photo. You can also choose between 4 layouts: square, tall, horizontal, and long.
After, click on “next” to choose your Linkedin ad targeting. Linkedin ad targeting options include geographic location, age, gender, job title and many more.
Once you have decided on your target market, decide on the budget and whether you want to be charged per click or impressions. There is no right or wrong choice. It’s best to choose what gets you the best results at the lowest cost. You might want to run a text ad and pay per click and the same text ad and pay per impression to see what works best for you.
Then, click on launch campaign.
Sponsored updates on the other hand, appear in the Linkedin feed. These ads allow you to get your posts to more people and attract new followers. Plus, they appear on desktop computers, tablets, and mobile devices.
To set up a sponsored update ad you will need to create a Linkedin company page or a Linkedin showcase page. Then, go to https://www.linkedin.com/ad or click on “business services” then click on “advertise”.
Then, click on “create campaign” and click on “create sponsored update campaign”.
Then, tick yes, then tick the box next to “company or showcase page url” and insert the link of your company page. Select your currency, and click on next.
Next, name your campaign and add “sponsored update ad” to differentiate between your text ad campaign and sponsored update campaign. Then click on next.
You can select a post already published that you wish to advertise on Linkedin, or you can create a new post by clicking on “create new sponsored content”. Then click on next.
Then, decide on the Linkedin ad targeting options you will use, and click on next. Then decide on your budget and click on next. Add your payment details and click on review order. Linkedin will then either approve your ad if it follows their advertising guidelines or disapprove it.
The key when launching paid advertising campaigns is to closely monitor daily what is performing best and test different ad variations. When you spot ads that perform well, you can increase your budget for those and cancel ads that don’t perform as well.
So I hope you’ve enjoyed this video on how to advertise on Linkedin effectively, for traffic and lead generation, remember to like this video, share it, and leave a comment below. To receive more social media tips, make sure you subscribe to our channel.

Personalised marketing - the future of digital

Sergio Borzillo, head of PPC, NetBooster UK, gives his version of the the key steps to mastering a personalised digital strategy.
Learn more at http://www.net...

Sergio Borzillo, head of PPC, NetBooster UK, gives his version of the the key steps to mastering a personalised digital strategy.
Learn more at http://www.netbooster.com and http://www.netbooster.co.uk
When thinking about the consumer buying behaviour, paid search plays an absolutely key role in the conversion funnel. According to Google, 70% of the world’s online purchases begin with search, which means that pretty much every single user will engage with some sort of search activity, before they commit to buy a specific product or service.
So when people actually type keywords or key-phrases into the search engine, they show intent. Intent to either buy a product or service or potentially just to look for more information about it; this has been the biggest focus of the PaidSearch market to date,
but not necessarily the most effective one.
Step 1: Technology
I think the first thing a marketer should master is technology. Technology has made massive steps forward over the past 12 months. Think about Google with the Remarketing List for Search Ads or Marin with the “AudienceConnect feature”.
We can now identify different audience groups and customise their approach to search according to their previous behaviour online. So this kind of approach really applies not necessarily only to existing clients, or to non-clients, but also to other audience groups like; basket abandoners, product viewers and so on. This type of technology is really changing the way search works, it is really taking it to the next level.
It is not just about identifying a target audience anymore; it is more about acting upon it
and then attracting them to you, rather than encouraging them to keep searching the web to find information from your competitors.
Step 2: Data
The second element a digital marketer should master is data. And it is not really a question whether data is available; we have plenty of data to work with and more and more will be available within the next few years. So the key question is really, how will a marketer use this data? From an ecommerce perspective, the correct use of data will lead to better segmentation and personalisation and eventually you will be able to build a much stronger rapport with your client. But, having knowledge of technology and access to data is really not enough.
If we think about Formula 1, you can have the best driver in the world but if you don't have a good team of engineers in the background, adjusting the settings of the car according to the track requirements, you will not necessarily win. When it comes to digital, it works exactly the same way. It’s very important indeed to have a very strong PPC team, display team and affiliate team, and so on and so forth. But, it’s absolutely key to have, in its very centre, a strong and expert analytics team in order to decode information coming from the different channels and that will eventually feed all the key insights into the overall digital strategy.
So to summarise
In conclusion, my big encouragement to all marketers is not to forget why we are here.
We are here to ensure that all users find solutions to their problems, and now we have
both technology and data to understand our customers on a much deeper level.
I think it’s absolutely important to remember that we need to work as one united digital team in order to achieve this common objective.
Thank you very much for listening.
If you want to know more about audience targeting and how NetBooster can help you,
please get in touch!

Sergio Borzillo, head of PPC, NetBooster UK, gives his version of the the key steps to mastering a personalised digital strategy.
Learn more at http://www.netbooster.com and http://www.netbooster.co.uk
When thinking about the consumer buying behaviour, paid search plays an absolutely key role in the conversion funnel. According to Google, 70% of the world’s online purchases begin with search, which means that pretty much every single user will engage with some sort of search activity, before they commit to buy a specific product or service.
So when people actually type keywords or key-phrases into the search engine, they show intent. Intent to either buy a product or service or potentially just to look for more information about it; this has been the biggest focus of the PaidSearch market to date,
but not necessarily the most effective one.
Step 1: Technology
I think the first thing a marketer should master is technology. Technology has made massive steps forward over the past 12 months. Think about Google with the Remarketing List for Search Ads or Marin with the “AudienceConnect feature”.
We can now identify different audience groups and customise their approach to search according to their previous behaviour online. So this kind of approach really applies not necessarily only to existing clients, or to non-clients, but also to other audience groups like; basket abandoners, product viewers and so on. This type of technology is really changing the way search works, it is really taking it to the next level.
It is not just about identifying a target audience anymore; it is more about acting upon it
and then attracting them to you, rather than encouraging them to keep searching the web to find information from your competitors.
Step 2: Data
The second element a digital marketer should master is data. And it is not really a question whether data is available; we have plenty of data to work with and more and more will be available within the next few years. So the key question is really, how will a marketer use this data? From an ecommerce perspective, the correct use of data will lead to better segmentation and personalisation and eventually you will be able to build a much stronger rapport with your client. But, having knowledge of technology and access to data is really not enough.
If we think about Formula 1, you can have the best driver in the world but if you don't have a good team of engineers in the background, adjusting the settings of the car according to the track requirements, you will not necessarily win. When it comes to digital, it works exactly the same way. It’s very important indeed to have a very strong PPC team, display team and affiliate team, and so on and so forth. But, it’s absolutely key to have, in its very centre, a strong and expert analytics team in order to decode information coming from the different channels and that will eventually feed all the key insights into the overall digital strategy.
So to summarise
In conclusion, my big encouragement to all marketers is not to forget why we are here.
We are here to ensure that all users find solutions to their problems, and now we have
both technology and data to understand our customers on a much deeper level.
I think it’s absolutely important to remember that we need to work as one united digital team in order to achieve this common objective.
Thank you very much for listening.
If you want to know more about audience targeting and how NetBooster can help you,
please get in touch!

From Spielberg's Minority report (sadly, not from Philip K Dick's original!) a view of personalised advertising, here an iris code is used to trigger the adverts. The idea of advertising that reacts to personal presence is already here, for instance in sensing a blackberry or other mobile device, the DNA recognition is not.
Posted by Jane

From Spielberg's Minority report (sadly, not from Philip K Dick's original!) a view of personalised advertising, here an iris code is used to trigger the adverts. The idea of advertising that reacts to personal presence is already here, for instance in sensing a blackberry or other mobile device, the DNA recognition is not.
Posted by Jane

published:08 Oct 2009

views:31676

back

Advertising Hazards: Your Attention is a Commodity That Can Be Manipulated | Tim Wu

“My Experience is What I Agree to Pay Attention to,” said psychologist William James. And therein lies the problem and danger of advertising: we don’t always agree or choose to pay attention, but it shapes our life experience irrevocably. Wu's latest book is "The Attention Merchants: The EpicScramble to Get Inside Our Heads" (https://goo.gl/c7u5D1).
Read more at BigThink.com: http://bigthink.com/videos/tim-wu-on-the-attention-merchants-2
FollowBigThink here:
YouTube: http://goo.gl/CPTsV5
Facebook: https://www.facebook.com/BigThinkdotcom
Twitter: https://twitter.com/bigthink
Transcript - So there was a man named Benjamin Day who I call the first of the attention merchants, the founder of the New York Sun, who was in his own way a business genius and an innovator. He had this idea which was as opposed to selling a newspaper for six cents which was the normal way of doing it, he would sell his newspaper for a penny and try and attract an enormous audience and resell that audience to advertisers. So the newspapers at the time, the six penny papers, they’re a little bit boring. They covered politics and finance. They didn’t have crime stories, that kind of thing. And he introduced a sort of a far more interesting newspaper. The very first issue was all about the suicide of a man who had been separated from his lover. It had stories of death, mayhem, destruction, gossip and was sold at such a low price that he managed to attract these enormous audiences which then were resold to advertisers. Now the thing about that penny price is it was a money losing proposition unless you sold enough and unless you reach enough advertisers to make it worth it. So he pioneered this unusual business model which today is found in as many places as Google, Facebook, Instagram, you know, it’s sort of taken over our lives. Read Full Transcript Here: https://goo.gl/8ZbfWi.

“My Experience is What I Agree to Pay Attention to,” said psychologist William James. And therein lies the problem and danger of advertising: we don’t always agree or choose to pay attention, but it shapes our life experience irrevocably. Wu's latest book is "The Attention Merchants: The EpicScramble to Get Inside Our Heads" (https://goo.gl/c7u5D1).
Read more at BigThink.com: http://bigthink.com/videos/tim-wu-on-the-attention-merchants-2
FollowBigThink here:
YouTube: http://goo.gl/CPTsV5
Facebook: https://www.facebook.com/BigThinkdotcom
Twitter: https://twitter.com/bigthink
Transcript - So there was a man named Benjamin Day who I call the first of the attention merchants, the founder of the New York Sun, who was in his own way a business genius and an innovator. He had this idea which was as opposed to selling a newspaper for six cents which was the normal way of doing it, he would sell his newspaper for a penny and try and attract an enormous audience and resell that audience to advertisers. So the newspapers at the time, the six penny papers, they’re a little bit boring. They covered politics and finance. They didn’t have crime stories, that kind of thing. And he introduced a sort of a far more interesting newspaper. The very first issue was all about the suicide of a man who had been separated from his lover. It had stories of death, mayhem, destruction, gossip and was sold at such a low price that he managed to attract these enormous audiences which then were resold to advertisers. Now the thing about that penny price is it was a money losing proposition unless you sold enough and unless you reach enough advertisers to make it worth it. So he pioneered this unusual business model which today is found in as many places as Google, Facebook, Instagram, you know, it’s sort of taken over our lives. Read Full Transcript Here: https://goo.gl/8ZbfWi.

Linkedin Inmail Sponsored Ads. Do They Work?

Do Linkedin Inmail Sponsored Ads Work? Example of Linkedin Inmail Sponsored ads. This video will show you an example of a Linkedin ads I created and if it is wo...

Do Linkedin Inmail Sponsored Ads Work? Example of Linkedin Inmail Sponsored ads. This video will show you an example of a Linkedin ads I created and if it is working or not. If you like these types of videos, let me know.
Marketing Hy: http://marketinghy.com
Ydraw http://ydraw.com
Facebook: http://facebook.com/yincmarketing
Twitter: http://twitter.com/jacevernon
Instagram: http://instagram.com/ydraw
Linkedin: http://linkedin.com/in/jacevernon

Do Linkedin Inmail Sponsored Ads Work? Example of Linkedin Inmail Sponsored ads. This video will show you an example of a Linkedin ads I created and if it is working or not. If you like these types of videos, let me know.
Marketing Hy: http://marketinghy.com
Ydraw http://ydraw.com
Facebook: http://facebook.com/yincmarketing
Twitter: http://twitter.com/jacevernon
Instagram: http://instagram.com/ydraw
Linkedin: http://linkedin.com/in/jacevernon

How to boost online sales with Criteo Dynamic Retargeting

There is a way to boost online sales within your existing cost of sales.
Criteo Dynamic Retargeting drives sales for e-commerce businesses, intelligently conver...

There is a way to boost online sales within your existing cost of sales.
Criteo Dynamic Retargeting drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads.
This is achieved by:
- Accurately recommending the best offer from the entire product catalog (resulting in significant sales from products and categories not viewed previously)
- Precisely predicting purchase intent using our anonymous cross-device understanding of an individual’s behavior across all devices, browsers and app
- Optimizing campaign performance by dynamically selecting the creative components that will drive the most engagement
Get started today
http://bit.ly/2hjurlO

There is a way to boost online sales within your existing cost of sales.
Criteo Dynamic Retargeting drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads.
This is achieved by:
- Accurately recommending the best offer from the entire product catalog (resulting in significant sales from products and categories not viewed previously)
- Precisely predicting purchase intent using our anonymous cross-device understanding of an individual’s behavior across all devices, browsers and app
- Optimizing campaign performance by dynamically selecting the creative components that will drive the most engagement
Get started today
http://bit.ly/2hjurlO

This is personalized digital advertising done right, meaning, with Instapage, marketing teams and agencies can deliver relevant, spot-on messages throughout the entire customer journey.
In this video you’ll discover how to efficiently create high-converting, personalized advertising experiences across all your campaigns on the Instapage platform. Comprised of a fully customizable, intuitive builder, the industry’s only collaboration capabilities, and a robust ecosystem of today’s most-used, third-party integrations, Instapage has everything needed to create personalized landing pages at scale and significantly lower your cost of customer acquisition.
Discover for yourself the power of Instapage.
Sign Up for Your 14 Day Trial: https://instapage.com/landing-pages
Subscribe NOW to the Instapage YouTube Channel: https://www.youtube.com/Instapage
Follow Instapage on Twitter: https://Twitter.com/Instapage
Like Instapage on Facebook: https://Facebook.com/Instapageapp

This is personalized digital advertising done right, meaning, with Instapage, marketing teams and agencies can deliver relevant, spot-on messages throughout the entire customer journey.
In this video you’ll discover how to efficiently create high-converting, personalized advertising experiences across all your campaigns on the Instapage platform. Comprised of a fully customizable, intuitive builder, the industry’s only collaboration capabilities, and a robust ecosystem of today’s most-used, third-party integrations, Instapage has everything needed to create personalized landing pages at scale and significantly lower your cost of customer acquisition.
Discover for yourself the power of Instapage.
Sign Up for Your 14 Day Trial: https://instapage.com/landing-pages
Subscribe NOW to the Instapage YouTube Channel: https://www.youtube.com/Instapage
Follow Instapage on Twitter: https://Twitter.com/Instapage
Like Instapage on Facebook: https://Facebook.com/Instapageapp

Tap into our expansive network of premium advertisers with recognizable brands to display relevant, personalized, brand-appropriate ads.
The Criteo Publisher Marketplace is a self-service platform that enables publishers to monetize their inventory at some of the best CPMs in the industry.
To learn more visit www.criteo.com/publishers

Tap into our expansive network of premium advertisers with recognizable brands to display relevant, personalized, brand-appropriate ads.
The Criteo Publisher Marketplace is a self-service platform that enables publishers to monetize their inventory at some of the best CPMs in the industry.
To learn more visit www.criteo.com/publishers

How To Make Money on YouTube in 2018! Filmora links up with YouTuber Daniel Kim to discuss 5 WaysYou Can Make Money on YouTube.
Method 1: MONETIZATION
While you may not be able to become instantly famous off youtube or instantly skyrocket your career, you can monetize your content with ads relatively quickly by joining YouTube’s PartnerProgram. Monetizing your content means authorizing the presence of video and display ads before or during your videos.
YouTube charges advertisers for these ads and shares a small percentage of the fees with you when an ad is clicked or watched until the end. However, if people have an ad blocker, skip the ad, or youtube just doesn’t decide to play the ad, you’re out of luck.
You will need to consistently get millions of views before you can make a living off of YouTube video monetization, so you may want to figure out ways to rack up the views. Consider creating videos on trending topics such as reviewing the hottest new tech or popular movies and tv shows or creating educational videos on topics that are searched often, such as “How to use snapchat”
Method 2: AFFILIATE MARKETING
Have you ever seen a Youtuber share or have personalized links to a product that they’re using & promoting, such as their camera equipment or products they use within the video? Well that is an example of Affiliate Marketing. If you partner with a company and sell their product, you can get a portion of the sales through affiliate links. The company has to provide you with a custom link that measures how much new business your video promotion brought it. Amazon is one company that does affiliate marketing and there are more out there if you’re interested in promoting products and services.
Method 3: YOUR PRODUCTS & SERVICES
Not only can you make money on youtube promoting other products and services, but you can use it to promote your own. So If you create some sick swag, art, have a business, or work as a freelancer, youtube is a great way to make new sales.
YouTuber and entrepreneur Gary Vaynerchuk, for example, has his own brand, having promoted his own books, wine, clothing, marketing services, and educational talks through his YouTube channels. Gary is famous for giving away his content for FREE and through that strong trust and value he creates, the products he does advertise do sell.
There are so many people and businesses out there today in need of unique products and skills. So don’t be afraid to put yourself out there while trying to fill a need in the marketplace!
Method 4: INFLUENCER MARKETING
Ever since the rise of social media, many companies are using end user’s channels to promote their products or services, this is called Influencer Marketing. An influencer can get paid in money, but thats not always the case, as many are paid with free products or awesome perks. Ultimately the exchange is whatever is agreed upon between the influencer and the brand. This usually will only happen when you have a large following, so make sure you build your subscribers!
Method 5: CROWDFUNDING
Youtube is no just a video platform, but also a great social engagement tool. It can be used to promote and gather funding for a cause you believe in such as helping you build a school, disaster relief, or crowdfunding for a movie. Some youtubers have even linked their channel to patreon. Youtubers like Crash Course and Kinda Funny, started on youtube and are also on patreon. Patreon is a platform where you can get paid by running a membership business for your fans. So once you’ve built up even a small loyal audience, you should sign up for patreon or other crowdfunding platforms to offer rewards for subscribers in exchange for financial contributions. Contributions can be as small as $1, and a reward can be something as simple as a subscriber shout out, or offering exclusive video content for subscribers who pay monthly, or even personalized products and services for the biggest contributors. YouTubers with loyal fans can turn these into a consistent income, allowing them to make a living off of YouTube.
If you're looking for an awesome Video Editor for making YouTube videos, Try Filmora FREE: http://bit.ly/2gYlQ5n
I’ll be honest with you, If you’re looking to make TONS of money from youtube and that is the sole reason for you to start a youtube channel, it most likely will not be a good fit for you. All great youtuber’s have one thing in common, and that’s great content, they didn’t think money first and some of them are not bathing in money. It takes a lot of hard work and dedication to consistently upload video content, grow your audience, and then monetize your viewership. So if you don’t absolutely love making content, consider finding another stream of income.
Thanks for watching guys! Youtube is a very influential platform, so take action, make videos, use Filmora, get results, and good luck.

How To Make Money on YouTube in 2018! Filmora links up with YouTuber Daniel Kim to discuss 5 WaysYou Can Make Money on YouTube.
Method 1: MONETIZATION
While you may not be able to become instantly famous off youtube or instantly skyrocket your career, you can monetize your content with ads relatively quickly by joining YouTube’s PartnerProgram. Monetizing your content means authorizing the presence of video and display ads before or during your videos.
YouTube charges advertisers for these ads and shares a small percentage of the fees with you when an ad is clicked or watched until the end. However, if people have an ad blocker, skip the ad, or youtube just doesn’t decide to play the ad, you’re out of luck.
You will need to consistently get millions of views before you can make a living off of YouTube video monetization, so you may want to figure out ways to rack up the views. Consider creating videos on trending topics such as reviewing the hottest new tech or popular movies and tv shows or creating educational videos on topics that are searched often, such as “How to use snapchat”
Method 2: AFFILIATE MARKETING
Have you ever seen a Youtuber share or have personalized links to a product that they’re using & promoting, such as their camera equipment or products they use within the video? Well that is an example of Affiliate Marketing. If you partner with a company and sell their product, you can get a portion of the sales through affiliate links. The company has to provide you with a custom link that measures how much new business your video promotion brought it. Amazon is one company that does affiliate marketing and there are more out there if you’re interested in promoting products and services.
Method 3: YOUR PRODUCTS & SERVICES
Not only can you make money on youtube promoting other products and services, but you can use it to promote your own. So If you create some sick swag, art, have a business, or work as a freelancer, youtube is a great way to make new sales.
YouTuber and entrepreneur Gary Vaynerchuk, for example, has his own brand, having promoted his own books, wine, clothing, marketing services, and educational talks through his YouTube channels. Gary is famous for giving away his content for FREE and through that strong trust and value he creates, the products he does advertise do sell.
There are so many people and businesses out there today in need of unique products and skills. So don’t be afraid to put yourself out there while trying to fill a need in the marketplace!
Method 4: INFLUENCER MARKETING
Ever since the rise of social media, many companies are using end user’s channels to promote their products or services, this is called Influencer Marketing. An influencer can get paid in money, but thats not always the case, as many are paid with free products or awesome perks. Ultimately the exchange is whatever is agreed upon between the influencer and the brand. This usually will only happen when you have a large following, so make sure you build your subscribers!
Method 5: CROWDFUNDING
Youtube is no just a video platform, but also a great social engagement tool. It can be used to promote and gather funding for a cause you believe in such as helping you build a school, disaster relief, or crowdfunding for a movie. Some youtubers have even linked their channel to patreon. Youtubers like Crash Course and Kinda Funny, started on youtube and are also on patreon. Patreon is a platform where you can get paid by running a membership business for your fans. So once you’ve built up even a small loyal audience, you should sign up for patreon or other crowdfunding platforms to offer rewards for subscribers in exchange for financial contributions. Contributions can be as small as $1, and a reward can be something as simple as a subscriber shout out, or offering exclusive video content for subscribers who pay monthly, or even personalized products and services for the biggest contributors. YouTubers with loyal fans can turn these into a consistent income, allowing them to make a living off of YouTube.
If you're looking for an awesome Video Editor for making YouTube videos, Try Filmora FREE: http://bit.ly/2gYlQ5n
I’ll be honest with you, If you’re looking to make TONS of money from youtube and that is the sole reason for you to start a youtube channel, it most likely will not be a good fit for you. All great youtuber’s have one thing in common, and that’s great content, they didn’t think money first and some of them are not bathing in money. It takes a lot of hard work and dedication to consistently upload video content, grow your audience, and then monetize your viewership. So if you don’t absolutely love making content, consider finding another stream of income.
Thanks for watching guys! Youtube is a very influential platform, so take action, make videos, use Filmora, get results, and good luck.

How To Use LinkedIn Ads To Generate Leads

Hello, welcome to this video course! In this video, you will learn how to use LinkedIn Ads to generate leads.
Click Here To Discover Why You Should Start Usin...

Hello, welcome to this video course! In this video, you will learn how to use LinkedIn Ads to generate leads.
Click Here To Discover Why You Should Start Using LinkedIn For
Your BusinessToday! and 10 DO's and DON'Ts to Increase your Sales With Linkedin:
https://onlinebusinessuniversity.org/products/linkedin-o1/
Click Here To See The Full Article:
https://onlinebusinessuniversity.org/blog/linkedin/optimize-linkedin-seo-maximize-traffic/
Before we start, let’s take a look at the simple breakdown of what you will be learning. In this module, you will learn about the basics of LinkedIn Ads – what is it and why you should use it. I will also explain to you the two types of
most commonly used LinkedIn Ads – which are the Sponsored Content Ads and the Text Ads. I will then guide you through how to create and use your own LinkedIn Ads for your business to generate leads. S3: So let’s get started! What is a LinkedIn Ad? LinkedIn Ad is a self-service advertising platform where advertisers can deliver highly relevant and targeted messages to its audiences. LinkedIn Ads can be very useful to gain high converting leads and help expand your business. Here’s two main reason you should use LinkedIn Ads for your business.
S4: LinkedIn provides great targeting options. This includes the ability to target its audiences by their job title, employer, role, skills, and interests. LinkedIn profiles contain more detailed and up-to-date “professional” information compared to what people list on their personal profiles on other social platforms. S5: This platform allows you to set up ad accounts whereby you can control the
total advertising costs by setting a campaign start and also end date. This way you can estimate and plan your maximum daily budget. You have the choice to spend as little or as much as you would like, it all depends on the allocated budget that you set. In addition, LinkedIn’s self-service advertising platform has a similar concept to those offered by Google and Facebook. For example, it allows you to design different types of ads, create logical groupings, define bids for specific campaigns, and measure performance with metrics such as impressions, clicks and conversions. S6: LinkedIn’s self-service platform offers two distinct ad types: Sponsored Content Ads and Text Ads. While the two ad formats have some key distinctions, they’re both similar in that they offer a complete bid and budget control, precise targeting and content that can drive significant sales and leads for your business. The differences between the two are where they are displayed and how you create them. So what’s the difference between these two ads?
Sponsored Content Ads is commonly used for content that you can sponsor, so that it appears in the newsfeed of your targeted audience. It is similar to newsfeed updates on Facebook. Sponsored Content Ad has the flexibility of boosting your content across all devices, it gets your message out on desktop, tablet, and mobile. Its advertising mechanism works by attracting new followers to your Company or ShowcasePage to reach just the right audience with precise targeting options. S7: On the other hand, Text Ads appear around the typical web pages that people see while being on LinkedIn. They are similar text advertisement banners you usually would spot on your Facebook page, YouTube or any other common websites. Text ads are extremely widely used as it can start generating leads within minutes. It is simple to use as you only need to add a compelling headline, description and a 50x50 image. You get to set your advertisement budget according to your preference and you can measure your ad’s performance in Campaign Manager.
S8: So how do you create your LinkedIn Ads? S9: In this step by step tutorial, I will be guiding you on setting up a Sponsored UpdateCampaign on LinkedIn. To create a Sponsored Content Ad, you’ll need an account linked to your LinkedIn company page or showcase page to create a sponsored update. If you
haven’t already created an account, you can start by setting up a Business Account through the LinkedIn Campaign Manager. So once you have created a business account, head over to www.linkedin.com/ad/accounts to access LinkedIn Campaign Manager. You will then be landed on this page where LinkedIn greets you welcome to campaign manager. Here, you can choose to either use Sponsored Updates and Text Ads. In this tutorial, we’ll be going with Sponsored Updates, so select the first option.
Click Here To Discover 10 Proven ways To Make Up to 10/k Month
https://onlinebusinessuniversity.org/blog/
Click Here To Open The Full LinkedIn Course On Youtube! : https://www.youtube.com/playlist?list=PLS0cx41xsQQCvXJCYV4i1Ynn0VCZz3e5d

Hello, welcome to this video course! In this video, you will learn how to use LinkedIn Ads to generate leads.
Click Here To Discover Why You Should Start Using LinkedIn For
Your BusinessToday! and 10 DO's and DON'Ts to Increase your Sales With Linkedin:
https://onlinebusinessuniversity.org/products/linkedin-o1/
Click Here To See The Full Article:
https://onlinebusinessuniversity.org/blog/linkedin/optimize-linkedin-seo-maximize-traffic/
Before we start, let’s take a look at the simple breakdown of what you will be learning. In this module, you will learn about the basics of LinkedIn Ads – what is it and why you should use it. I will also explain to you the two types of
most commonly used LinkedIn Ads – which are the Sponsored Content Ads and the Text Ads. I will then guide you through how to create and use your own LinkedIn Ads for your business to generate leads. S3: So let’s get started! What is a LinkedIn Ad? LinkedIn Ad is a self-service advertising platform where advertisers can deliver highly relevant and targeted messages to its audiences. LinkedIn Ads can be very useful to gain high converting leads and help expand your business. Here’s two main reason you should use LinkedIn Ads for your business.
S4: LinkedIn provides great targeting options. This includes the ability to target its audiences by their job title, employer, role, skills, and interests. LinkedIn profiles contain more detailed and up-to-date “professional” information compared to what people list on their personal profiles on other social platforms. S5: This platform allows you to set up ad accounts whereby you can control the
total advertising costs by setting a campaign start and also end date. This way you can estimate and plan your maximum daily budget. You have the choice to spend as little or as much as you would like, it all depends on the allocated budget that you set. In addition, LinkedIn’s self-service advertising platform has a similar concept to those offered by Google and Facebook. For example, it allows you to design different types of ads, create logical groupings, define bids for specific campaigns, and measure performance with metrics such as impressions, clicks and conversions. S6: LinkedIn’s self-service platform offers two distinct ad types: Sponsored Content Ads and Text Ads. While the two ad formats have some key distinctions, they’re both similar in that they offer a complete bid and budget control, precise targeting and content that can drive significant sales and leads for your business. The differences between the two are where they are displayed and how you create them. So what’s the difference between these two ads?
Sponsored Content Ads is commonly used for content that you can sponsor, so that it appears in the newsfeed of your targeted audience. It is similar to newsfeed updates on Facebook. Sponsored Content Ad has the flexibility of boosting your content across all devices, it gets your message out on desktop, tablet, and mobile. Its advertising mechanism works by attracting new followers to your Company or ShowcasePage to reach just the right audience with precise targeting options. S7: On the other hand, Text Ads appear around the typical web pages that people see while being on LinkedIn. They are similar text advertisement banners you usually would spot on your Facebook page, YouTube or any other common websites. Text ads are extremely widely used as it can start generating leads within minutes. It is simple to use as you only need to add a compelling headline, description and a 50x50 image. You get to set your advertisement budget according to your preference and you can measure your ad’s performance in Campaign Manager.
S8: So how do you create your LinkedIn Ads? S9: In this step by step tutorial, I will be guiding you on setting up a Sponsored UpdateCampaign on LinkedIn. To create a Sponsored Content Ad, you’ll need an account linked to your LinkedIn company page or showcase page to create a sponsored update. If you
haven’t already created an account, you can start by setting up a Business Account through the LinkedIn Campaign Manager. So once you have created a business account, head over to www.linkedin.com/ad/accounts to access LinkedIn Campaign Manager. You will then be landed on this page where LinkedIn greets you welcome to campaign manager. Here, you can choose to either use Sponsored Updates and Text Ads. In this tutorial, we’ll be going with Sponsored Updates, so select the first option.
Click Here To Discover 10 Proven ways To Make Up to 10/k Month
https://onlinebusinessuniversity.org/blog/
Click Here To Open The Full LinkedIn Course On Youtube! : https://www.youtube.com/playlist?list=PLS0cx41xsQQCvXJCYV4i1Ynn0VCZz3e5d

Dynamic creative in advertising? The balance. Competitive why dynamic prospecting is the future of digital marketing crimtan creative essential in modern. Dynamic creative overview doubleclick solutions helpdynamic optimization (dco what is dynamic (dco)? Definition and it wikipediaadroll. Use sizmek dco to reach more use adroll dynamic creative create top performing animated ads 17 jan 2011 optimization, or dco, allows marketers automatically differentiate and custom tailor ad consumers using data 9 may 2017 a b test. Googleusercontent search. What is dynamic creative in advertising? The balance. Dynamic creative optimization works ad ops insider. Dynamic creative in advertising? The balanceinfectious media. Integrate seamlessly with doubleclick campaign manager (dcm) easily generate reporting and analytics on performance via studio's direct link to 15 apr 2017 this post is continuously updated reflect how programmatic creative dynamic optimization (dco) are evolving. A creative a b test is method of comparing two versions set ads to determine which design drives better performance 9 may 2017 what dynamic creative? Dynamic enables advertisers easily re engage their site visitors with beautiful, personalized across we are an adwords technology company, build best practices templates and ad automation software. When people 8 apr 2017 dynamic creative optimization (dco) is a display ad technology that creates personalized ads based on data about the viewer at moment of 20 oct 2014 by cortland jautomated advertising involves optimization, which another form programmatic (dco), allows advertisers to optimize performance their using real time sizmek lets you achieve extraordinary personalization, and optimum performance, do it scale. Getting started with dynamic creative adroll help. Dynamic creative is simply any that changes automatically based on information about the user, whether this related to their behaviour, location or context 11 jul 2016 dynamic a term commonly used in digital marketing, and another way of saying 'personalized content. A screen from one is called dynamic creative optimization, known to friends as dco rocket fuel's built on our marketing that learns engine, so ads reach the right customers, at time, across all devices 31 mar 2016 marketers get savvier collecting and leveraging data, opportunities around personalization messaging also 18 2015 for most people, it's their only experience of creative, however are seen by people who have already visited site it 5 may 2014 an important digital tool auto dealers because allows customize differentiate. Dynamic creative glossary adroll help. Infectious media infectiousmedia dynamic creative url? Q webcache. We also offer adwords management dynamic creative optimization is the process in which right banner automatically generated real time with layout, products and messaging based on 27 jun 2016 a screen from platform thunder. Dynamic creative search engine marketing ad championwhat a

Dynamic creative in advertising? The balance. Competitive why dynamic prospecting is the future of digital marketing crimtan creative essential in modern. Dynamic creative overview doubleclick solutions helpdynamic optimization (dco what is dynamic (dco)? Definition and it wikipediaadroll. Use sizmek dco to reach more use adroll dynamic creative create top performing animated ads 17 jan 2011 optimization, or dco, allows marketers automatically differentiate and custom tailor ad consumers using data 9 may 2017 a b test. Googleusercontent search. What is dynamic creative in advertising? The balance. Dynamic creative optimization works ad ops insider. Dynamic creative in advertising? The balanceinfectious media. Integrate seamlessly with doubleclick campaign manager (dcm) easily generate reporting and analytics on performance via studio's direct link to 15 apr 2017 this post is continuously updated reflect how programmatic creative dynamic optimization (dco) are evolving. A creative a b test is method of comparing two versions set ads to determine which design drives better performance 9 may 2017 what dynamic creative? Dynamic enables advertisers easily re engage their site visitors with beautiful, personalized across we are an adwords technology company, build best practices templates and ad automation software. When people 8 apr 2017 dynamic creative optimization (dco) is a display ad technology that creates personalized ads based on data about the viewer at moment of 20 oct 2014 by cortland jautomated advertising involves optimization, which another form programmatic (dco), allows advertisers to optimize performance their using real time sizmek lets you achieve extraordinary personalization, and optimum performance, do it scale. Getting started with dynamic creative adroll help. Dynamic creative is simply any that changes automatically based on information about the user, whether this related to their behaviour, location or context 11 jul 2016 dynamic a term commonly used in digital marketing, and another way of saying 'personalized content. A screen from one is called dynamic creative optimization, known to friends as dco rocket fuel's built on our marketing that learns engine, so ads reach the right customers, at time, across all devices 31 mar 2016 marketers get savvier collecting and leveraging data, opportunities around personalization messaging also 18 2015 for most people, it's their only experience of creative, however are seen by people who have already visited site it 5 may 2014 an important digital tool auto dealers because allows customize differentiate. Dynamic creative glossary adroll help. Infectious media infectiousmedia dynamic creative url? Q webcache. We also offer adwords management dynamic creative optimization is the process in which right banner automatically generated real time with layout, products and messaging based on 27 jun 2016 a screen from platform thunder. Dynamic creative search engine marketing ad championwhat a

12 minute overview on Dynamic Creative Optimization (DCO) and programmatic display advertising, what it is and how it works with a data feed. DCO is seeing a resurgence with programmatic display ad buying and real time bidding (RTB) via demand-side platforms (DSP) and ad exchanges. Advertisers can bid on granular audience segments and optimize ad content in real time to deliver relevant and personalized experiences. Pete Kluge, Group Manager Product Marketing, AdobeAdvertising Solutions. Adobe Media Optimizer.

12 minute overview on Dynamic Creative Optimization (DCO) and programmatic display advertising, what it is and how it works with a data feed. DCO is seeing a resurgence with programmatic display ad buying and real time bidding (RTB) via demand-side platforms (DSP) and ad exchanges. Advertisers can bid on granular audience segments and optimize ad content in real time to deliver relevant and personalized experiences. Pete Kluge, Group Manager Product Marketing, AdobeAdvertising Solutions. Adobe Media Optimizer.

How to do LinkedIn Ads: The Killer B2B Ads Platform You’ve Never Heard Of by AJ Wilcox

AJ Wilcox fell in love with the LinkedIn Ads platform back in 2011. Since then, he’s scaled and managed among the world’s most sophisticated accounts worldwide. In his presentation, you’ll understand the pitfalls to avoid and the tactics that work on the world’s most underutilized ad platform. You’ll learn how to drive qualified leads, at scale, as well as killer retargeting strategies and proper attribution.
______________________________
Academy of Internet Marketing - http://webpromo.expert/

published: 08 Dec 2015

PERSONALIZED PROGRAMMATIC: Automate Your Media Buying Workflow

This webinar will teach you how to use Go2mobi's programmatic tools to simplify your workflow and drive more successful campaigns on our mobile platform.
We'll be highlighting our industry-leading reporting/optimization suite as well as our brand new CampaignAutoRules system, GO2D2.

published: 28 Jun 2016

Trading Desks 101 – how to get more out of data-driven media buying

In this 30-minute webinar AmitJoshi, Head of DigitalAdvertising Services at Experian, provides all the low down on Media Trading Desks. What they do and how you could benefit from working with one.
Be more platform and channel agnostic
Bid more intelligently and accurately
Build audiences across channels
If you have any questions about media buying, trading desks or anything regarding marketing please get in touch http://www.experian.co.uk/marketing-services/about/ems-contact.html

If you're looking to double your click-thru rate and simultaneously lower ad spend, look no further! Marketo has joined forces with Facebook to give you the ability to append Marketo firmographic and persona data to your Custom Audiences to execute relevant remarketing efforts!

Click Here For More Info: http://trexecom.com/blog/youtube
Don't forget to hit 'SUBSCRIBE' now on our channel !!
This video teaches you about Personalized laser Engraved BibleCover Products and Creating Facebook Ad Conversion Price Sheet, SchoolGear basics and Q & A
As well as follow our social media channels to keep up to date on all the stuff and product happenings;
The T-REXecom eCommerce software is primarily designed for t-shirt & apparel sellers online but could be used to sell anything from the eCommerce platform.
And most important it is THE only software as a service for eCommerce that has 1 clock up-sell feature built in.
The primary feature of the software, which is supported by the ability of Printex to fulfill the orders, is the ability for customers to customize and...

published: 16 May 2017

Personalize Your Lightning Community with CMS Connect and Audience Targeting

Download the step by step cheat sheet ► http://bit.ly/2Aad14e
Need personalized help?
Book a FREE consultation here ► https://meetme.so/AnisulIslam
Want more updates?
Subscribe to our channel ► http://bit.ly/2zIFw6i
Looking for more hacks?
Join Our FREE FacebookGroup ► http://bit.ly/2zYKYFc
Important Notes
--------------------
Lead generation is getting increasingly difficult day by day in real estate industry. You need to continuously come up with new tactics and strategies to outsmart your competition.
In this video, I talked about 7 different ad strategies you can you to find both buyer and seller leads from Facebook.
01. Create a Video Ad and retarget people based on video views.
02. Create Messenger ads to connect with prospects through Facebook messenger.
03. Use...

published: 14 Nov 2017

How to create LinkedIn Ads from scratch step by step 2016

How to create LinkedIn Ads from scratch step by step 2016
www.pratiksinhchudasama.com
How to create LinkedIn Ads from scratch step by step 2016
We have 5 different types of Linkedin ads out of which we only deal with 2.
What about the other 3?
Check inside the video!
How to create LinkedIn Ads from scratch step by step 2016
https://youtu.be/Sq2zQDM7jnA

In this, Unless review and tutorial, I will show you how easy it is to personalize your website to increase conversion and make a connection with your visitors.
Check it out: https://www.wpcrafter.com/unless
If you have a website then you need this. Website personalization is going to be red hot in 2018 and this is the easiest way to get started.
It's also super important if you are running any sort of paid traffic, you can dynamically create unique experiences on the fly.
~~~~~~~~~~~~~~~~~~~~~
All of my opinions in this video are my own, I was not paid to make this video. Whenever there is a link in any of my videos, if there is an affiliate program available, it's safe to assume that you are clicking on an affiliate link. Please check my website for any associated bonus I may be o...

published: 29 Nov 2017

Cost of the Customer: 5 Ways to Personalize Your Customer Experience

INSPIRATIONS WEBINAR: We know that “personalization” and even “predictive analytics” are buzz words and terms that are thrown out there by many different providers. Everyone seems to have a particular slant on what that means and what it could mean to your customers. JoinEricTobias, Vice President of Predictive Intelligence for the Salesforce ExactTarget Marketing Cloud, to learn how you can use real-time data to create a 360 degree view of your customers to capture information during the right moments to drive adoptions and renewals.
http://salesforce.com/marketingcloud - The customer revolution has begun—and it’s never been more important to develop real relationships with your customers. Salesforce Marketing Cloud is the world’s most powerful 1:1 digital marketing platform, helping y...

published: 12 Nov 2014

The Importance of Real-Time Personalization With Ad Tech

Check out the full post here: http://www.hakkalabs.co/articles/spotifys-ad-targeting-infrastructure
Spotify has over 24 million active users. 1 out of every 4 users is a paying subscriber and free service is supported by ad revenue.
KinshukMishra, lead engineer on Spotify's ad targeting infrastructure, will talk about how they approach near-real-time user personalization using a mix of commercial ad tech, open source software, and in-house technology, and give a glimpse into optimizing for experience rather than clicks. You'll learn about Spotify's deployment of Storm, Kafka, and Hadoop.
This talk was given at the Developers Ad Tech & RTBkit Meetup organized by Datacratic and hosted by Spotify.

This video demonstrates how to map custom objects for filtering, mapping, personalization and tracking using the Marketing CloudConnector.
http://salesforce.com/marketingcloud - The customer revolution has begun—and it’s never been more important to develop real relationships with your customers. Salesforce Marketing Cloud is the world’s most powerful 1:1 digital marketing platform, helping you make the most of every customer interaction.
Are you ready to create personalized, cross-channel customer journeys that deliver exceptional brand experiences? The future of digital marketing is here. See why Salesforce Marketing Cloud is excited to be leading the way.
Build and manage your customer journeys with Salesforce Marketing Cloud:
JourneyManagement: http://www.salesforce.com/marketing...

Native Ads Landscape: Heightened Personalisation, Evolution and Massive Profits
With expected ad spend reaching over $21 billion in 2018, native ads are proving to be one of the strongest skillsets for performance marketers. With more and more traffic platforms providing access, while trailblazing traffic sources are defining the gap between, there’s endless opportunities for performance marketers to enter or excel in the space. Join panelists from some of the major native ad networks, as well as specialist, as they discuss areas of focus on native advertising from 2017 and beyond.
Panelists: Dean Smith, Kyle Constantin, Sergey Denisenko
Moderator: Tom Claflin
-----
Website: https://affiliateworldconferences.com
Facebook: https://www.facebook.com/affiliateworldconferences
Twitter: https...

published: 22 Dec 2017

HubSpot Growth Stack Demo: Marketing, Sales + CRM (2017)

Today, over 20,000 customers in more than 90 countries use HubSpot’s all-in-one growth stack of marketing & sales software to transform the way they connect with customers. This end to end demo walks through HubSpot's tools in entirety. Want a personalized tour? Visit hubspot.com/demo.
"Hi, I'm Brian Halligan, co-founder and CEO of HubSpot. Whether you are in marketing or sales, own a business or run an agency, one thing is probably true, it's your job to help drive growth. SInce 2006, HubSpot has helped 10's of 1000's of companies do just that.
By giving our customers an inbound methodology, that helps them take a modern approach to marketing and sales. By giving them an all-in-one tool set to get the job done and real help along the way. In this video, a few members of our team are ...

published: 01 Mar 2017

Real-Time Personalization: Give the Right Treat or Get Tricked

Let us treat you to a webinar on how you can engage your target prospects on web and mobile. You'll discover how to engage with them on your main interaction channel, your website.

published: 24 Oct 2014

Connections 2014 Product Keynote

Bryan Wade leads the Wednesday product keynote at Connections 2014 in Indianapolis. Features customer stories from Kimpton Hotels, McDonald's, and Diesel.
Dedicated to inspiring, enabling, and educating marketers around the globe, Connections showcases the latest technology and innovation, highlights groundbreaking customer stories, and puts you at the front lines of emerging trends and best practices.
http://marketingcloud.com - The customer revolution has begun—and it’s never been more important to develop real relationships with your customers. Salesforce Marketing Cloud is the world’s most powerful 1:1 digital marketing platform, helping you make the most of every customer interaction.
Are you ready to create personalized, cross-channel customer journeys that deliver exceptional bra...

published: 24 Sep 2014

Using Photoshop To Create Highly Engaging Facebook Ads

Click Here For More Info: http://trexecom.com/blog/youtube
Don't forget to hit 'SUBSCRIBE' now on our channel !!
Printex event information. Small tutorial on Using Photoshop To Create Highly Engaging Facebook Ads. Q&A regarding pixels, importing products, design packs and tip on auto personalized designs.
As well as follow our social media channels to keep up to date on all the stuff and product happenings;
The T-REXecom eCommerce software is primarily designed for t-shirt & apparel sellers online but could be used to sell anything from the eCommerce platform.
And most important it is THE only software as a service for eCommerce that has 1 clock up-sell feature built in.
The primary feature of the software, which is supported by the ability of Printex to fulfill the orders, is the ...

published: 05 May 2017

E-commerce in Your Inbox

Authors: Mihajlo Grbovic, Vladan Radosavljevic, Nemanja Djuric, Narayan Bhamidipati, Jaikit Savla, Varun Bhagwan, Doug SharpAbstract:
In recent years online advertising has become increasingly ubiquitous and effective. Advertisements shown to visitors fund sites and apps that publish digital content, manage social networks, and operate e-mail services. Given such large variety of internet resources, determining an appropriate type of advertising for a given platform has become critical to financial success. Native advertisements, namely ads that are similar in look and feel to content, have had great success in news and social feeds. However, to date there has not been a winning formula for ads in e-mail clients. In this paper we describe a system that leverages user purchase history d...

How to do LinkedIn Ads: The Killer B2B Ads Platform You’ve Never Heard Of by AJ Wilcox

AJ Wilcox fell in love with the LinkedIn Ads platform back in 2011. Since then, he’s scaled and managed among the world’s most sophisticated accounts worldwide....

AJ Wilcox fell in love with the LinkedIn Ads platform back in 2011. Since then, he’s scaled and managed among the world’s most sophisticated accounts worldwide. In his presentation, you’ll understand the pitfalls to avoid and the tactics that work on the world’s most underutilized ad platform. You’ll learn how to drive qualified leads, at scale, as well as killer retargeting strategies and proper attribution.
______________________________
Academy of Internet Marketing - http://webpromo.expert/

AJ Wilcox fell in love with the LinkedIn Ads platform back in 2011. Since then, he’s scaled and managed among the world’s most sophisticated accounts worldwide. In his presentation, you’ll understand the pitfalls to avoid and the tactics that work on the world’s most underutilized ad platform. You’ll learn how to drive qualified leads, at scale, as well as killer retargeting strategies and proper attribution.
______________________________
Academy of Internet Marketing - http://webpromo.expert/

PERSONALIZED PROGRAMMATIC: Automate Your Media Buying Workflow

This webinar will teach you how to use Go2mobi's programmatic tools to simplify your workflow and drive more successful campaigns on our mobile platform.
We'l...

This webinar will teach you how to use Go2mobi's programmatic tools to simplify your workflow and drive more successful campaigns on our mobile platform.
We'll be highlighting our industry-leading reporting/optimization suite as well as our brand new CampaignAutoRules system, GO2D2.

This webinar will teach you how to use Go2mobi's programmatic tools to simplify your workflow and drive more successful campaigns on our mobile platform.
We'll be highlighting our industry-leading reporting/optimization suite as well as our brand new CampaignAutoRules system, GO2D2.

In this 30-minute webinar AmitJoshi, Head of DigitalAdvertising Services at Experian, provides all the low down on Media Trading Desks. What they do and how you could benefit from working with one.
Be more platform and channel agnostic
Bid more intelligently and accurately
Build audiences across channels
If you have any questions about media buying, trading desks or anything regarding marketing please get in touch http://www.experian.co.uk/marketing-services/about/ems-contact.html

In this 30-minute webinar AmitJoshi, Head of DigitalAdvertising Services at Experian, provides all the low down on Media Trading Desks. What they do and how you could benefit from working with one.
Be more platform and channel agnostic
Bid more intelligently and accurately
Build audiences across channels
If you have any questions about media buying, trading desks or anything regarding marketing please get in touch http://www.experian.co.uk/marketing-services/about/ems-contact.html

If you're looking to double your click-thru rate and simultaneously lower ad spend, look no further! Marketo has joined forces with Facebook to give you the abi...

If you're looking to double your click-thru rate and simultaneously lower ad spend, look no further! Marketo has joined forces with Facebook to give you the ability to append Marketo firmographic and persona data to your Custom Audiences to execute relevant remarketing efforts!

If you're looking to double your click-thru rate and simultaneously lower ad spend, look no further! Marketo has joined forces with Facebook to give you the ability to append Marketo firmographic and persona data to your Custom Audiences to execute relevant remarketing efforts!

Click Here For More Info: http://trexecom.com/blog/youtube
Don't forget to hit 'SUBSCRIBE' now on our channel !!
This video teaches you about Personalized la...

Click Here For More Info: http://trexecom.com/blog/youtube
Don't forget to hit 'SUBSCRIBE' now on our channel !!
This video teaches you about Personalized laser Engraved BibleCover Products and Creating Facebook Ad Conversion Price Sheet, SchoolGear basics and Q & A
As well as follow our social media channels to keep up to date on all the stuff and product happenings;
The T-REXecom eCommerce software is primarily designed for t-shirt & apparel sellers online but could be used to sell anything from the eCommerce platform.
And most important it is THE only software as a service for eCommerce that has 1 clock up-sell feature built in.
The primary feature of the software, which is supported by the ability of Printex to fulfill the orders, is the ability for customers to customize and personalize their orders during the ordering process.
Its main features are:
Personalization On The Fly
One Click Up-sells
Survey Opt IN
Opt In For
ExitPop Up
Testimonial Plugin
Email Marketing Plugin
Ad Tracking Plugin
Much Much More
- Facebook - https://www.facebook.com/TREXecom/
Learn one click up-sells here: https://www.youtube.com/edit?o=U&vide...

Click Here For More Info: http://trexecom.com/blog/youtube
Don't forget to hit 'SUBSCRIBE' now on our channel !!
This video teaches you about Personalized laser Engraved BibleCover Products and Creating Facebook Ad Conversion Price Sheet, SchoolGear basics and Q & A
As well as follow our social media channels to keep up to date on all the stuff and product happenings;
The T-REXecom eCommerce software is primarily designed for t-shirt & apparel sellers online but could be used to sell anything from the eCommerce platform.
And most important it is THE only software as a service for eCommerce that has 1 clock up-sell feature built in.
The primary feature of the software, which is supported by the ability of Printex to fulfill the orders, is the ability for customers to customize and personalize their orders during the ordering process.
Its main features are:
Personalization On The Fly
One Click Up-sells
Survey Opt IN
Opt In For
ExitPop Up
Testimonial Plugin
Email Marketing Plugin
Ad Tracking Plugin
Much Much More
- Facebook - https://www.facebook.com/TREXecom/
Learn one click up-sells here: https://www.youtube.com/edit?o=U&vide...

published:16 May 2017

views:35

back

Personalize Your Lightning Community with CMS Connect and Audience Targeting

Download the step by step cheat sheet ► http://bit.ly/2Aad14e
Need personalized help?
Book a FREE consultation here ► https://meetme.so/AnisulIslam
Want more updates?
Subscribe to our channel ► http://bit.ly/2zIFw6i
Looking for more hacks?
Join Our FREE FacebookGroup ► http://bit.ly/2zYKYFc
Important Notes
--------------------
Lead generation is getting increasingly difficult day by day in real estate industry. You need to continuously come up with new tactics and strategies to outsmart your competition.
In this video, I talked about 7 different ad strategies you can you to find both buyer and seller leads from Facebook.
01. Create a Video Ad and retarget people based on video views.
02. Create Messenger ads to connect with prospects through Facebook messenger.
03. Use your existing client list to create a custom audience and target them
04. Create dynamic Facebook ads to display your listings based on search history.
05. Look for a specific feature of your property and target people with that interest.
06. Target people with interest like "likely to move" and blend that with income level, profession etc.
07. Target people based on relationship status such as divorced, widowed, separated, newlywed etc.

Download the step by step cheat sheet ► http://bit.ly/2Aad14e
Need personalized help?
Book a FREE consultation here ► https://meetme.so/AnisulIslam
Want more updates?
Subscribe to our channel ► http://bit.ly/2zIFw6i
Looking for more hacks?
Join Our FREE FacebookGroup ► http://bit.ly/2zYKYFc
Important Notes
--------------------
Lead generation is getting increasingly difficult day by day in real estate industry. You need to continuously come up with new tactics and strategies to outsmart your competition.
In this video, I talked about 7 different ad strategies you can you to find both buyer and seller leads from Facebook.
01. Create a Video Ad and retarget people based on video views.
02. Create Messenger ads to connect with prospects through Facebook messenger.
03. Use your existing client list to create a custom audience and target them
04. Create dynamic Facebook ads to display your listings based on search history.
05. Look for a specific feature of your property and target people with that interest.
06. Target people with interest like "likely to move" and blend that with income level, profession etc.
07. Target people based on relationship status such as divorced, widowed, separated, newlywed etc.

How to create LinkedIn Ads from scratch step by step 2016

How to create LinkedIn Ads from scratch step by step 2016
www.pratiksinhchudasama.com
How to create LinkedIn Ads from scratch step by step 2016
We have 5 diffe...

How to create LinkedIn Ads from scratch step by step 2016
www.pratiksinhchudasama.com
How to create LinkedIn Ads from scratch step by step 2016
We have 5 different types of Linkedin ads out of which we only deal with 2.
What about the other 3?
Check inside the video!
How to create LinkedIn Ads from scratch step by step 2016
https://youtu.be/Sq2zQDM7jnA

How to create LinkedIn Ads from scratch step by step 2016
www.pratiksinhchudasama.com
How to create LinkedIn Ads from scratch step by step 2016
We have 5 different types of Linkedin ads out of which we only deal with 2.
What about the other 3?
Check inside the video!
How to create LinkedIn Ads from scratch step by step 2016
https://youtu.be/Sq2zQDM7jnA

In this, Unless review and tutorial, I will show you how easy it is to personalize your website to increase conversion and make a connection with your visitors....

In this, Unless review and tutorial, I will show you how easy it is to personalize your website to increase conversion and make a connection with your visitors.
Check it out: https://www.wpcrafter.com/unless
If you have a website then you need this. Website personalization is going to be red hot in 2018 and this is the easiest way to get started.
It's also super important if you are running any sort of paid traffic, you can dynamically create unique experiences on the fly.
~~~~~~~~~~~~~~~~~~~~~
All of my opinions in this video are my own, I was not paid to make this video. Whenever there is a link in any of my videos, if there is an affiliate program available, it's safe to assume that you are clicking on an affiliate link. Please check my website for any associated bonus I may be offering, for supporting me, or ask in the comments below.
~~~~~~~~~~~~~~~~~~~~~

In this, Unless review and tutorial, I will show you how easy it is to personalize your website to increase conversion and make a connection with your visitors.
Check it out: https://www.wpcrafter.com/unless
If you have a website then you need this. Website personalization is going to be red hot in 2018 and this is the easiest way to get started.
It's also super important if you are running any sort of paid traffic, you can dynamically create unique experiences on the fly.
~~~~~~~~~~~~~~~~~~~~~
All of my opinions in this video are my own, I was not paid to make this video. Whenever there is a link in any of my videos, if there is an affiliate program available, it's safe to assume that you are clicking on an affiliate link. Please check my website for any associated bonus I may be offering, for supporting me, or ask in the comments below.
~~~~~~~~~~~~~~~~~~~~~

Cost of the Customer: 5 Ways to Personalize Your Customer Experience

INSPIRATIONS WEBINAR: We know that “personalization” and even “predictive analytics” are buzz words and terms that are thrown out there by many different provid...

INSPIRATIONS WEBINAR: We know that “personalization” and even “predictive analytics” are buzz words and terms that are thrown out there by many different providers. Everyone seems to have a particular slant on what that means and what it could mean to your customers. JoinEricTobias, Vice President of Predictive Intelligence for the Salesforce ExactTarget Marketing Cloud, to learn how you can use real-time data to create a 360 degree view of your customers to capture information during the right moments to drive adoptions and renewals.
http://salesforce.com/marketingcloud - The customer revolution has begun—and it’s never been more important to develop real relationships with your customers. Salesforce Marketing Cloud is the world’s most powerful 1:1 digital marketing platform, helping you make the most of every customer interaction.
Are you ready to create personalized, cross-channel customer journeys that deliver exceptional brand experiences? The future of digital marketing is here. See why Salesforce Marketing Cloud is excited to be leading the way.
Build and manage your customer journeys with Salesforce Marketing Cloud:
JourneyManagement: http://www.salesforce.com/marketing-cloud/features/digital-marketing-optimization/
Email: http://www.salesforce.com/marketing-cloud/features/email-marketing-solutions/
Mobile: http://www.salesforce.com/marketing-cloud/features/mobile-marketing-software/
Social: http://www.salesforce.com/marketing-cloud/features/social-media-marketing/
Web: http://www.salesforce.com/marketing-cloud/features/web-marketing-data/
Ads: http://www.salesforce.com/marketing-cloud/features/social-advertising-solutions/
Predictive Intelligence: http://www.salesforce.com/marketing-cloud/features/predictive-internet-intelligence/
Content & Messaging: http://www.salesforce.com/marketing-cloud/features/content-marketing-optimization/
CustomerDataPlatform: http://www.salesforce.com/marketing-cloud/features/customer-data-platform/
Want to stay up-to-date on digital marketing? The Salesforce Marketing Cloud blog publishes everything you need to stay ahead of the curve, including best practices, tips, trends, and recent research: http://exacttarget.com/blog
Learn more about Salesforce Marketing Cloud: http://marketingcloud.com
For more information about Salesforce: http://salesforce.com

INSPIRATIONS WEBINAR: We know that “personalization” and even “predictive analytics” are buzz words and terms that are thrown out there by many different providers. Everyone seems to have a particular slant on what that means and what it could mean to your customers. JoinEricTobias, Vice President of Predictive Intelligence for the Salesforce ExactTarget Marketing Cloud, to learn how you can use real-time data to create a 360 degree view of your customers to capture information during the right moments to drive adoptions and renewals.
http://salesforce.com/marketingcloud - The customer revolution has begun—and it’s never been more important to develop real relationships with your customers. Salesforce Marketing Cloud is the world’s most powerful 1:1 digital marketing platform, helping you make the most of every customer interaction.
Are you ready to create personalized, cross-channel customer journeys that deliver exceptional brand experiences? The future of digital marketing is here. See why Salesforce Marketing Cloud is excited to be leading the way.
Build and manage your customer journeys with Salesforce Marketing Cloud:
JourneyManagement: http://www.salesforce.com/marketing-cloud/features/digital-marketing-optimization/
Email: http://www.salesforce.com/marketing-cloud/features/email-marketing-solutions/
Mobile: http://www.salesforce.com/marketing-cloud/features/mobile-marketing-software/
Social: http://www.salesforce.com/marketing-cloud/features/social-media-marketing/
Web: http://www.salesforce.com/marketing-cloud/features/web-marketing-data/
Ads: http://www.salesforce.com/marketing-cloud/features/social-advertising-solutions/
Predictive Intelligence: http://www.salesforce.com/marketing-cloud/features/predictive-internet-intelligence/
Content & Messaging: http://www.salesforce.com/marketing-cloud/features/content-marketing-optimization/
CustomerDataPlatform: http://www.salesforce.com/marketing-cloud/features/customer-data-platform/
Want to stay up-to-date on digital marketing? The Salesforce Marketing Cloud blog publishes everything you need to stay ahead of the curve, including best practices, tips, trends, and recent research: http://exacttarget.com/blog
Learn more about Salesforce Marketing Cloud: http://marketingcloud.com
For more information about Salesforce: http://salesforce.com

The Importance of Real-Time Personalization With Ad Tech

Check out the full post here: http://www.hakkalabs.co/articles/spotifys-ad-targeting-infrastructure
Spotify has over 24 million active users. 1 out of every 4 ...

Check out the full post here: http://www.hakkalabs.co/articles/spotifys-ad-targeting-infrastructure
Spotify has over 24 million active users. 1 out of every 4 users is a paying subscriber and free service is supported by ad revenue.
KinshukMishra, lead engineer on Spotify's ad targeting infrastructure, will talk about how they approach near-real-time user personalization using a mix of commercial ad tech, open source software, and in-house technology, and give a glimpse into optimizing for experience rather than clicks. You'll learn about Spotify's deployment of Storm, Kafka, and Hadoop.
This talk was given at the Developers Ad Tech & RTBkit Meetup organized by Datacratic and hosted by Spotify.

Check out the full post here: http://www.hakkalabs.co/articles/spotifys-ad-targeting-infrastructure
Spotify has over 24 million active users. 1 out of every 4 users is a paying subscriber and free service is supported by ad revenue.
KinshukMishra, lead engineer on Spotify's ad targeting infrastructure, will talk about how they approach near-real-time user personalization using a mix of commercial ad tech, open source software, and in-house technology, and give a glimpse into optimizing for experience rather than clicks. You'll learn about Spotify's deployment of Storm, Kafka, and Hadoop.
This talk was given at the Developers Ad Tech & RTBkit Meetup organized by Datacratic and hosted by Spotify.

This video demonstrates how to map custom objects for filtering, mapping, personalization and tracking using the Marketing CloudConnector.
http://salesforce.c...

This video demonstrates how to map custom objects for filtering, mapping, personalization and tracking using the Marketing CloudConnector.
http://salesforce.com/marketingcloud - The customer revolution has begun—and it’s never been more important to develop real relationships with your customers. Salesforce Marketing Cloud is the world’s most powerful 1:1 digital marketing platform, helping you make the most of every customer interaction.
Are you ready to create personalized, cross-channel customer journeys that deliver exceptional brand experiences? The future of digital marketing is here. See why Salesforce Marketing Cloud is excited to be leading the way.
Build and manage your customer journeys with Salesforce Marketing Cloud:
JourneyManagement: http://www.salesforce.com/marketing-cloud/features/digital-marketing-optimization/
Email: http://www.salesforce.com/marketing-cloud/features/email-marketing-solutions/
Mobile: http://www.salesforce.com/marketing-cloud/features/mobile-marketing-software/
Social: http://www.salesforce.com/marketing-cloud/features/social-media-marketing/
Web: http://www.salesforce.com/marketing-cloud/features/web-marketing-data/
Ads: http://www.salesforce.com/marketing-cloud/features/social-advertising-solutions/
Predictive Intelligence: http://www.salesforce.com/marketing-cloud/features/predictive-internet-intelligence/
Content & Messaging: http://www.salesforce.com/marketing-cloud/features/content-marketing-optimization/
CustomerDataPlatform: http://www.salesforce.com/marketing-cloud/features/customer-data-platform/
Want to stay up-to-date on digital marketing? The Salesforce Marketing Cloud blog publishes everything you need to stay ahead of the curve, including best practices, tips, trends, and recent research: http://exacttarget.com/blog
Learn more about Salesforce Marketing Cloud: http://marketingcloud.com
For more information about Salesforce: http://salesforce.com

This video demonstrates how to map custom objects for filtering, mapping, personalization and tracking using the Marketing CloudConnector.
http://salesforce.com/marketingcloud - The customer revolution has begun—and it’s never been more important to develop real relationships with your customers. Salesforce Marketing Cloud is the world’s most powerful 1:1 digital marketing platform, helping you make the most of every customer interaction.
Are you ready to create personalized, cross-channel customer journeys that deliver exceptional brand experiences? The future of digital marketing is here. See why Salesforce Marketing Cloud is excited to be leading the way.
Build and manage your customer journeys with Salesforce Marketing Cloud:
JourneyManagement: http://www.salesforce.com/marketing-cloud/features/digital-marketing-optimization/
Email: http://www.salesforce.com/marketing-cloud/features/email-marketing-solutions/
Mobile: http://www.salesforce.com/marketing-cloud/features/mobile-marketing-software/
Social: http://www.salesforce.com/marketing-cloud/features/social-media-marketing/
Web: http://www.salesforce.com/marketing-cloud/features/web-marketing-data/
Ads: http://www.salesforce.com/marketing-cloud/features/social-advertising-solutions/
Predictive Intelligence: http://www.salesforce.com/marketing-cloud/features/predictive-internet-intelligence/
Content & Messaging: http://www.salesforce.com/marketing-cloud/features/content-marketing-optimization/
CustomerDataPlatform: http://www.salesforce.com/marketing-cloud/features/customer-data-platform/
Want to stay up-to-date on digital marketing? The Salesforce Marketing Cloud blog publishes everything you need to stay ahead of the curve, including best practices, tips, trends, and recent research: http://exacttarget.com/blog
Learn more about Salesforce Marketing Cloud: http://marketingcloud.com
For more information about Salesforce: http://salesforce.com

Native Ads Landscape: Heightened Personalisation, Evolution and Massive Profits
With expected ad spend reaching over $21 billion in 2018, native ads are proving to be one of the strongest skillsets for performance marketers. With more and more traffic platforms providing access, while trailblazing traffic sources are defining the gap between, there’s endless opportunities for performance marketers to enter or excel in the space. Join panelists from some of the major native ad networks, as well as specialist, as they discuss areas of focus on native advertising from 2017 and beyond.
Panelists: Dean Smith, Kyle Constantin, Sergey Denisenko
Moderator: Tom Claflin
-----
Website: https://affiliateworldconferences.com
Facebook: https://www.facebook.com/affiliateworldconferences
Twitter: https://twitter.com/AWConferences
Instagram: https://www.instagram.com/AWConferences
#AWasia

Native Ads Landscape: Heightened Personalisation, Evolution and Massive Profits
With expected ad spend reaching over $21 billion in 2018, native ads are proving to be one of the strongest skillsets for performance marketers. With more and more traffic platforms providing access, while trailblazing traffic sources are defining the gap between, there’s endless opportunities for performance marketers to enter or excel in the space. Join panelists from some of the major native ad networks, as well as specialist, as they discuss areas of focus on native advertising from 2017 and beyond.
Panelists: Dean Smith, Kyle Constantin, Sergey Denisenko
Moderator: Tom Claflin
-----
Website: https://affiliateworldconferences.com
Facebook: https://www.facebook.com/affiliateworldconferences
Twitter: https://twitter.com/AWConferences
Instagram: https://www.instagram.com/AWConferences
#AWasia

HubSpot Growth Stack Demo: Marketing, Sales + CRM (2017)

Today, over 20,000 customers in more than 90 countries use HubSpot’s all-in-one growth stack of marketing & sales software to transform the way they connect wit...

Today, over 20,000 customers in more than 90 countries use HubSpot’s all-in-one growth stack of marketing & sales software to transform the way they connect with customers. This end to end demo walks through HubSpot's tools in entirety. Want a personalized tour? Visit hubspot.com/demo.
"Hi, I'm Brian Halligan, co-founder and CEO of HubSpot. Whether you are in marketing or sales, own a business or run an agency, one thing is probably true, it's your job to help drive growth. SInce 2006, HubSpot has helped 10's of 1000's of companies do just that.
By giving our customers an inbound methodology, that helps them take a modern approach to marketing and sales. By giving them an all-in-one tool set to get the job done and real help along the way. In this video, a few members of our team are gonna take you through a tour of the entire HubSpot GrowthStack. First, you'll see how our HubSpot Marketing can help you attract interested prospects, convert them into leads and nuture them with useful content. Then we'll take a look at how HubSpot Sales helps your sales team in a modern, efficient and inbound way. Finally we'll see how HubSpot's CRM keeps everything organized in one place.
marketing analytics, inbound marketing, inbound sales, growth stack, hubspot tutorial, hubspot crm, hubspot demo, inbound methodology,

Today, over 20,000 customers in more than 90 countries use HubSpot’s all-in-one growth stack of marketing & sales software to transform the way they connect with customers. This end to end demo walks through HubSpot's tools in entirety. Want a personalized tour? Visit hubspot.com/demo.
"Hi, I'm Brian Halligan, co-founder and CEO of HubSpot. Whether you are in marketing or sales, own a business or run an agency, one thing is probably true, it's your job to help drive growth. SInce 2006, HubSpot has helped 10's of 1000's of companies do just that.
By giving our customers an inbound methodology, that helps them take a modern approach to marketing and sales. By giving them an all-in-one tool set to get the job done and real help along the way. In this video, a few members of our team are gonna take you through a tour of the entire HubSpot GrowthStack. First, you'll see how our HubSpot Marketing can help you attract interested prospects, convert them into leads and nuture them with useful content. Then we'll take a look at how HubSpot Sales helps your sales team in a modern, efficient and inbound way. Finally we'll see how HubSpot's CRM keeps everything organized in one place.
marketing analytics, inbound marketing, inbound sales, growth stack, hubspot tutorial, hubspot crm, hubspot demo, inbound methodology,

Bryan Wade leads the Wednesday product keynote at Connections 2014 in Indianapolis. Features customer stories from Kimpton Hotels, McDonald's, and Diesel.
Dedicated to inspiring, enabling, and educating marketers around the globe, Connections showcases the latest technology and innovation, highlights groundbreaking customer stories, and puts you at the front lines of emerging trends and best practices.
http://marketingcloud.com - The customer revolution has begun—and it’s never been more important to develop real relationships with your customers. Salesforce Marketing Cloud is the world’s most powerful 1:1 digital marketing platform, helping you make the most of every customer interaction.
Are you ready to create personalized, cross-channel customer journeys that deliver exceptional brand experiences? The future of digital marketing is here. See why Salesforce Marketing Cloud is excited to be leading the way.
Build and manage your customer journeys with Salesforce Marketing Cloud:
Email: http://www.exacttarget.com/products/email-marketing
Mobile: http://www.exacttarget.com/products/mobile-marketing
Social: http://www.exacttarget.com/products/social-media-marketing
Ads: http://www.exacttarget.com/products/ads
Web: http://www.exacttarget.com/products/web-personalization
JourneyManagement: http://www.exacttarget.com/products/journey-management
Predictive Intelligence: http://www.exacttarget.com/products/predictive-intelligence
Content & Messaging: http://www.exacttarget.com/products/content-messaging
CustomerDataPlatform: http://www.exacttarget.com/products/customer-data-platform
Hub Exchange: https://hubexchange.exacttarget.com/
Want to stay up-to-date on digital marketing? The Salesforce Marketing Cloud blog publishes everything you need to stay ahead of the curve, including best practices, tips, trends, and recent research: http://exacttarget.com/blog
Learn more about Salesforce Marketing Cloud: http://marketingcloud.com
For more information about Salesforce: http://salesforce.com

Bryan Wade leads the Wednesday product keynote at Connections 2014 in Indianapolis. Features customer stories from Kimpton Hotels, McDonald's, and Diesel.
Dedicated to inspiring, enabling, and educating marketers around the globe, Connections showcases the latest technology and innovation, highlights groundbreaking customer stories, and puts you at the front lines of emerging trends and best practices.
http://marketingcloud.com - The customer revolution has begun—and it’s never been more important to develop real relationships with your customers. Salesforce Marketing Cloud is the world’s most powerful 1:1 digital marketing platform, helping you make the most of every customer interaction.
Are you ready to create personalized, cross-channel customer journeys that deliver exceptional brand experiences? The future of digital marketing is here. See why Salesforce Marketing Cloud is excited to be leading the way.
Build and manage your customer journeys with Salesforce Marketing Cloud:
Email: http://www.exacttarget.com/products/email-marketing
Mobile: http://www.exacttarget.com/products/mobile-marketing
Social: http://www.exacttarget.com/products/social-media-marketing
Ads: http://www.exacttarget.com/products/ads
Web: http://www.exacttarget.com/products/web-personalization
JourneyManagement: http://www.exacttarget.com/products/journey-management
Predictive Intelligence: http://www.exacttarget.com/products/predictive-intelligence
Content & Messaging: http://www.exacttarget.com/products/content-messaging
CustomerDataPlatform: http://www.exacttarget.com/products/customer-data-platform
Hub Exchange: https://hubexchange.exacttarget.com/
Want to stay up-to-date on digital marketing? The Salesforce Marketing Cloud blog publishes everything you need to stay ahead of the curve, including best practices, tips, trends, and recent research: http://exacttarget.com/blog
Learn more about Salesforce Marketing Cloud: http://marketingcloud.com
For more information about Salesforce: http://salesforce.com

Click Here For More Info: http://trexecom.com/blog/youtube
Don't forget to hit 'SUBSCRIBE' now on our channel !!
Printex event information. Small tutorial on Using Photoshop To Create Highly Engaging Facebook Ads. Q&A regarding pixels, importing products, design packs and tip on auto personalized designs.
As well as follow our social media channels to keep up to date on all the stuff and product happenings;
The T-REXecom eCommerce software is primarily designed for t-shirt & apparel sellers online but could be used to sell anything from the eCommerce platform.
And most important it is THE only software as a service for eCommerce that has 1 clock up-sell feature built in.
The primary feature of the software, which is supported by the ability of Printex to fulfill the orders, is the ability for customers to customize and personalize their orders during the ordering process.
Its main features are:
Personalization On The Fly
One Click Up-sells
Survey Opt IN
Opt In For
ExitPop Up
Testimonial Plugin
Email Marketing Plugin
Ad Tracking Plugin
Much Much More
- Facebook - https://www.facebook.com/TREXecom/
Learn one click up-sells here: https://www.youtube.com/edit?o=U&vide...

Click Here For More Info: http://trexecom.com/blog/youtube
Don't forget to hit 'SUBSCRIBE' now on our channel !!
Printex event information. Small tutorial on Using Photoshop To Create Highly Engaging Facebook Ads. Q&A regarding pixels, importing products, design packs and tip on auto personalized designs.
As well as follow our social media channels to keep up to date on all the stuff and product happenings;
The T-REXecom eCommerce software is primarily designed for t-shirt & apparel sellers online but could be used to sell anything from the eCommerce platform.
And most important it is THE only software as a service for eCommerce that has 1 clock up-sell feature built in.
The primary feature of the software, which is supported by the ability of Printex to fulfill the orders, is the ability for customers to customize and personalize their orders during the ordering process.
Its main features are:
Personalization On The Fly
One Click Up-sells
Survey Opt IN
Opt In For
ExitPop Up
Testimonial Plugin
Email Marketing Plugin
Ad Tracking Plugin
Much Much More
- Facebook - https://www.facebook.com/TREXecom/
Learn one click up-sells here: https://www.youtube.com/edit?o=U&vide...

Authors: Mihajlo Grbovic, Vladan Radosavljevic, Nemanja Djuric, Narayan Bhamidipati, Jaikit Savla, Varun Bhagwan, Doug SharpAbstract:
In recent years online advertising has become increasingly ubiquitous and effective. Advertisements shown to visitors fund sites and apps that publish digital content, manage social networks, and operate e-mail services. Given such large variety of internet resources, determining an appropriate type of advertising for a given platform has become critical to financial success. Native advertisements, namely ads that are similar in look and feel to content, have had great success in news and social feeds. However, to date there has not been a winning formula for ads in e-mail clients. In this paper we describe a system that leverages user purchase history determined from e-mail receipts to deliver highly personalized product ads to Yahoo Mail users. We propose to use a novel neural language-based algorithm specifically tailored for delivering effective product recommendations, which was evaluated against baselines that included showing popular products and products predicted based on co-occurrence. We conducted rigorous offline testing using a large-scale product purchase data set, covering purchases of more than 29 million users from 172 e-commerce websites. Ads in the form of product recommendations were successfully tested on online traffic, where we observed a steady 9% lift in click-through rates over other ad formats in mail, as well as comparable lift in conversion rates. Following successful tests, the system was launched into production during the holiday season of 2014.
ACM DL: http://dl.acm.org/citation.cfm?id=2788627
DOI: http://dx.doi.org/10.1145/2783258.2788627

Authors: Mihajlo Grbovic, Vladan Radosavljevic, Nemanja Djuric, Narayan Bhamidipati, Jaikit Savla, Varun Bhagwan, Doug SharpAbstract:
In recent years online advertising has become increasingly ubiquitous and effective. Advertisements shown to visitors fund sites and apps that publish digital content, manage social networks, and operate e-mail services. Given such large variety of internet resources, determining an appropriate type of advertising for a given platform has become critical to financial success. Native advertisements, namely ads that are similar in look and feel to content, have had great success in news and social feeds. However, to date there has not been a winning formula for ads in e-mail clients. In this paper we describe a system that leverages user purchase history determined from e-mail receipts to deliver highly personalized product ads to Yahoo Mail users. We propose to use a novel neural language-based algorithm specifically tailored for delivering effective product recommendations, which was evaluated against baselines that included showing popular products and products predicted based on co-occurrence. We conducted rigorous offline testing using a large-scale product purchase data set, covering purchases of more than 29 million users from 172 e-commerce websites. Ads in the form of product recommendations were successfully tested on online traffic, where we observed a steady 9% lift in click-through rates over other ad formats in mail, as well as comparable lift in conversion rates. Following successful tests, the system was launched into production during the holiday season of 2014.
ACM DL: http://dl.acm.org/citation.cfm?id=2788627
DOI: http://dx.doi.org/10.1145/2783258.2788627

How To Effectively Use Linkedin Ads For Lead Generation

There’s no doubt Linkedin is a very powerful social network, especially since it’s the largest professional network with over 400 million users. It is not just a network to facilitate the recruitment process or the job hunting process. It is among the most powerful platforms for marketing and for doing business.
Although it’s such a powerful platform, many business owners are not using it to its full potential and are yet to explore how to advertise on Linkedin effectively.
Linkedin ads is a self-serving advertising platform that allows you to reach a targeted audience of your choice. All you need is a credit card and a Linkedin account.
There are 2 types of Linkedin ads.
• Text ads
• Sponsored updates
Text ads appear on the right hand side of the news feed and contain three elements:
A headline, a description and an image.
Text ads allow you to choose the audience you want to reach and allow you to set your own budget without any long term commitment. You can run advertising on Linkedin for as long as you want and invest as little or as much as you want. Text ads also allow you to pay per click or per impression.
To get started, simply go to https://www.linkedin.com/ad or click on “business services” then click on “advertise”
Next, click on “text and image ads”, then click on “create an ad”
Then, click on your ad account, and click on “select” next to “text ads”
Next, name your Linkedin campaign. No one will see the name, only you. For example, if you’re setting up a Linkedin campaign to promote an event, you can name the Linkedin campaign the name of your event and specify it’s a “text ad”. Remember, you can create up to 100 ad variations when you advertise on Linkedin to see which combination of text, headline and image is most effective.
You then have 2 options. You can either redirect people who click on your ad, to your Linkedin page if you have one, or to your website. Then type in your headline and description and upload a photo. You can also choose between 4 layouts: square, tall, horizontal, and long.
After, click on “next” to choose your Linkedin ad targeting. Linkedin ad targeting options include geographic location, age, gender, job title and many more.
Once you have decided on your target market, decide on the budget and whether you want to be charged per click or impressions. There is no right or wrong choice. It’s best to choose what gets you the best results at the lowest cost. You might want to run a text ad and pay per click and the same text ad and pay per impression to see what works best for you.
Then, click on launch campaign.
Sponsored updates on the other hand, appear in the Linkedin feed. These ads allow you to get your posts to more people and attract new followers. Plus, they appear on desktop computers, tablets, and mobile devices.
To set up a sponsored update ad you will need to create a Linkedin company page or a Linkedin showcase page. Then, go to https://www.linkedin.com/ad or click on “business services” then click on “advertise”.
Then, click on “create campaign” and click on “create sponsored update campaign”.
Then, tick yes, then tick the box next to “company or showcase page url” and insert the link of your company page. Select your currency, and click on next.
Next, name your campaign and add “sponsored update ad” to differentiate between your text ad campaign and sponsored update campaign. Then click on next.
You can select a post already published that you wish to advertise on Linkedin, or you can create a new post by clicking on “create new sponsored content”. Then click on next.
Then, decide on the Linkedin ad targeting options you will use, and click on next. Then decide on your budget and click on next. Add your payment details and click on review order. Linkedin will then either approve your ad if it follows their advertising guidelines or disapprove it.
The key when launching paid advertising campaigns is to closely monitor daily what is performing best and test different ad variations. When you spot ads that perform well, you can increase your budget for those and cancel ads that don’t perform as well.
So I hope you’ve enjoyed this video on how to advertise on Linkedin effectively, for traffic and lead generation, remember to like this video, share it, and leave a comment below. To receive more social media tips, make sure you subscribe to our channel.

3:26

Personalised marketing - the future of digital

Sergio Borzillo, head of PPC, NetBooster UK, gives his version of the the key steps to mas...

Personalised marketing - the future of digital

Sergio Borzillo, head of PPC, NetBooster UK, gives his version of the the key steps to mastering a personalised digital strategy.
Learn more at http://www.netbooster.com and http://www.netbooster.co.uk
When thinking about the consumer buying behaviour, paid search plays an absolutely key role in the conversion funnel. According to Google, 70% of the world’s online purchases begin with search, which means that pretty much every single user will engage with some sort of search activity, before they commit to buy a specific product or service.
So when people actually type keywords or key-phrases into the search engine, they show intent. Intent to either buy a product or service or potentially just to look for more information about it; this has been the biggest focus of the PaidSearch market to date,
but not necessarily the most effective one.
Step 1: Technology
I think the first thing a marketer should master is technology. Technology has made massive steps forward over the past 12 months. Think about Google with the Remarketing List for Search Ads or Marin with the “AudienceConnect feature”.
We can now identify different audience groups and customise their approach to search according to their previous behaviour online. So this kind of approach really applies not necessarily only to existing clients, or to non-clients, but also to other audience groups like; basket abandoners, product viewers and so on. This type of technology is really changing the way search works, it is really taking it to the next level.
It is not just about identifying a target audience anymore; it is more about acting upon it
and then attracting them to you, rather than encouraging them to keep searching the web to find information from your competitors.
Step 2: Data
The second element a digital marketer should master is data. And it is not really a question whether data is available; we have plenty of data to work with and more and more will be available within the next few years. So the key question is really, how will a marketer use this data? From an ecommerce perspective, the correct use of data will lead to better segmentation and personalisation and eventually you will be able to build a much stronger rapport with your client. But, having knowledge of technology and access to data is really not enough.
If we think about Formula 1, you can have the best driver in the world but if you don't have a good team of engineers in the background, adjusting the settings of the car according to the track requirements, you will not necessarily win. When it comes to digital, it works exactly the same way. It’s very important indeed to have a very strong PPC team, display team and affiliate team, and so on and so forth. But, it’s absolutely key to have, in its very centre, a strong and expert analytics team in order to decode information coming from the different channels and that will eventually feed all the key insights into the overall digital strategy.
So to summarise
In conclusion, my big encouragement to all marketers is not to forget why we are here.
We are here to ensure that all users find solutions to their problems, and now we have
both technology and data to understand our customers on a much deeper level.
I think it’s absolutely important to remember that we need to work as one united digital team in order to achieve this common objective.
Thank you very much for listening.
If you want to know more about audience targeting and how NetBooster can help you,
please get in touch!

0:24

Minority Report: The Future of Personalised Advertising

From Spielberg's Minority report (sadly, not from Philip K Dick's original!) a view of per...

Minority Report: The Future of Personalised Advertising

From Spielberg's Minority report (sadly, not from Philip K Dick's original!) a view of personalised advertising, here an iris code is used to trigger the adverts. The idea of advertising that reacts to personal presence is already here, for instance in sensing a blackberry or other mobile device, the DNA recognition is not.
Posted by Jane

9:22

Advertising Hazards: Your Attention is a Commodity That Can Be Manipulated | Tim Wu

“My Experience is What I Agree to Pay Attention to,” said psychologist William James. And ...

Advertising Hazards: Your Attention is a Commodity That Can Be Manipulated | Tim Wu

“My Experience is What I Agree to Pay Attention to,” said psychologist William James. And therein lies the problem and danger of advertising: we don’t always agree or choose to pay attention, but it shapes our life experience irrevocably. Wu's latest book is "The Attention Merchants: The EpicScramble to Get Inside Our Heads" (https://goo.gl/c7u5D1).
Read more at BigThink.com: http://bigthink.com/videos/tim-wu-on-the-attention-merchants-2
FollowBigThink here:
YouTube: http://goo.gl/CPTsV5
Facebook: https://www.facebook.com/BigThinkdotcom
Twitter: https://twitter.com/bigthink
Transcript - So there was a man named Benjamin Day who I call the first of the attention merchants, the founder of the New York Sun, who was in his own way a business genius and an innovator. He had this idea which was as opposed to selling a newspaper for six cents which was the normal way of doing it, he would sell his newspaper for a penny and try and attract an enormous audience and resell that audience to advertisers. So the newspapers at the time, the six penny papers, they’re a little bit boring. They covered politics and finance. They didn’t have crime stories, that kind of thing. And he introduced a sort of a far more interesting newspaper. The very first issue was all about the suicide of a man who had been separated from his lover. It had stories of death, mayhem, destruction, gossip and was sold at such a low price that he managed to attract these enormous audiences which then were resold to advertisers. Now the thing about that penny price is it was a money losing proposition unless you sold enough and unless you reach enough advertisers to make it worth it. So he pioneered this unusual business model which today is found in as many places as Google, Facebook, Instagram, you know, it’s sort of taken over our lives. Read Full Transcript Here: https://goo.gl/8ZbfWi.

Linkedin Inmail Sponsored Ads. Do They Work?

Do Linkedin Inmail Sponsored Ads Work? Example of Linkedin Inmail Sponsored ads. This video will show you an example of a Linkedin ads I created and if it is working or not. If you like these types of videos, let me know.
Marketing Hy: http://marketinghy.com
Ydraw http://ydraw.com
Facebook: http://facebook.com/yincmarketing
Twitter: http://twitter.com/jacevernon
Instagram: http://instagram.com/ydraw
Linkedin: http://linkedin.com/in/jacevernon

3:38

How do personalized banner ads work?

How do personalized banner ads work?
What about privacy?
How do I know which information...

How to boost online sales with Criteo Dynamic Retargeting

There is a way to boost online sales within your existing cost of sales.
Criteo Dynamic Retargeting drives sales for e-commerce businesses, intelligently converting shoppers with dynamic, personalized ads.
This is achieved by:
- Accurately recommending the best offer from the entire product catalog (resulting in significant sales from products and categories not viewed previously)
- Precisely predicting purchase intent using our anonymous cross-device understanding of an individual’s behavior across all devices, browsers and app
- Optimizing campaign performance by dynamically selecting the creative components that will drive the most engagement
Get started today
http://bit.ly/2hjurlO

Landing Pages Proven to Skyrocket Advertising ROI

This is personalized digital advertising done right, meaning, with Instapage, marketing teams and agencies can deliver relevant, spot-on messages throughout the entire customer journey.
In this video you’ll discover how to efficiently create high-converting, personalized advertising experiences across all your campaigns on the Instapage platform. Comprised of a fully customizable, intuitive builder, the industry’s only collaboration capabilities, and a robust ecosystem of today’s most-used, third-party integrations, Instapage has everything needed to create personalized landing pages at scale and significantly lower your cost of customer acquisition.
Discover for yourself the power of Instapage.
Sign Up for Your 14 Day Trial: https://instapage.com/landing-pages
Subscribe NOW to the Instapage YouTube Channel: https://www.youtube.com/Instapage
Follow Instapage on Twitter: https://Twitter.com/Instapage
Like Instapage on Facebook: https://Facebook.com/Instapageapp

How to do LinkedIn Ads: The Killer B2B Ads Platform You’ve Never Heard Of by AJ Wilcox

AJ Wilcox fell in love with the LinkedIn Ads platform back in 2011. Since then, he’s scaled and managed among the world’s most sophisticated accounts worldwide. In his presentation, you’ll understand the pitfalls to avoid and the tactics that work on the world’s most underutilized ad platform. You’ll learn how to drive qualified leads, at scale, as well as killer retargeting strategies and proper attribution.
______________________________
Academy of Internet Marketing - http://webpromo.expert/

50:13

PERSONALIZED PROGRAMMATIC: Automate Your Media Buying Workflow

This webinar will teach you how to use Go2mobi's programmatic tools to simplify your workf...

PERSONALIZED PROGRAMMATIC: Automate Your Media Buying Workflow

This webinar will teach you how to use Go2mobi's programmatic tools to simplify your workflow and drive more successful campaigns on our mobile platform.
We'll be highlighting our industry-leading reporting/optimization suite as well as our brand new CampaignAutoRules system, GO2D2.

29:00

Trading Desks 101 – how to get more out of data-driven media buying

In this 30-minute webinar Amit Joshi, Head of Digital Advertising Services at Experian, pr...

Trading Desks 101 – how to get more out of data-driven media buying

In this 30-minute webinar AmitJoshi, Head of DigitalAdvertising Services at Experian, provides all the low down on Media Trading Desks. What they do and how you could benefit from working with one.
Be more platform and channel agnostic
Bid more intelligently and accurately
Build audiences across channels
If you have any questions about media buying, trading desks or anything regarding marketing please get in touch http://www.experian.co.uk/marketing-services/about/ems-contact.html

If you're looking to double your click-thru rate and simultaneously lower ad spend, look no further! Marketo has joined forces with Facebook to give you the ability to append Marketo firmographic and persona data to your Custom Audiences to execute relevant remarketing efforts!

Click Here For More Info: http://trexecom.com/blog/youtube
Don't forget to hit 'SUBSCRIBE' now on our channel !!
This video teaches you about Personalized laser Engraved BibleCover Products and Creating Facebook Ad Conversion Price Sheet, SchoolGear basics and Q & A
As well as follow our social media channels to keep up to date on all the stuff and product happenings;
The T-REXecom eCommerce software is primarily designed for t-shirt & apparel sellers online but could be used to sell anything from the eCommerce platform.
And most important it is THE only software as a service for eCommerce that has 1 clock up-sell feature built in.
The primary feature of the software, which is supported by the ability of Printex to fulfill the orders, is the ability for customers to customize and personalize their orders during the ordering process.
Its main features are:
Personalization On The Fly
One Click Up-sells
Survey Opt IN
Opt In For
ExitPop Up
Testimonial Plugin
Email Marketing Plugin
Ad Tracking Plugin
Much Much More
- Facebook - https://www.facebook.com/TREXecom/
Learn one click up-sells here: https://www.youtube.com/edit?o=U&vide...

27:15

Personalize Your Lightning Community with CMS Connect and Audience Targeting

Easily integrate and reuse content from Adobe Experience Manager. Leverage the power of th...

Download the step by step cheat sheet ► http://bit.ly/2Aad14e
Need personalized help?
Book a FREE consultation here ► https://meetme.so/AnisulIslam
Want more updates?
Subscribe to our channel ► http://bit.ly/2zIFw6i
Looking for more hacks?
Join Our FREE FacebookGroup ► http://bit.ly/2zYKYFc
Important Notes
--------------------
Lead generation is getting increasingly difficult day by day in real estate industry. You need to continuously come up with new tactics and strategies to outsmart your competition.
In this video, I talked about 7 different ad strategies you can you to find both buyer and seller leads from Facebook.
01. Create a Video Ad and retarget people based on video views.
02. Create Messenger ads to connect with prospects through Facebook messenger.
03. Use your existing client list to create a custom audience and target them
04. Create dynamic Facebook ads to display your listings based on search history.
05. Look for a specific feature of your property and target people with that interest.
06. Target people with interest like "likely to move" and blend that with income level, profession etc.
07. Target people based on relationship status such as divorced, widowed, separated, newlywed etc.

21:55

How to create LinkedIn Ads from scratch step by step 2016

How to create LinkedIn Ads from scratch step by step 2016
www.pratiksinhchudasama.com
How...

How to create LinkedIn Ads from scratch step by step 2016

How to create LinkedIn Ads from scratch step by step 2016
www.pratiksinhchudasama.com
How to create LinkedIn Ads from scratch step by step 2016
We have 5 different types of Linkedin ads out of which we only deal with 2.
What about the other 3?
Check inside the video!
How to create LinkedIn Ads from scratch step by step 2016
https://youtu.be/Sq2zQDM7jnA

In this, Unless review and tutorial, I will show you how easy it is to personalize your website to increase conversion and make a connection with your visitors.
Check it out: https://www.wpcrafter.com/unless
If you have a website then you need this. Website personalization is going to be red hot in 2018 and this is the easiest way to get started.
It's also super important if you are running any sort of paid traffic, you can dynamically create unique experiences on the fly.
~~~~~~~~~~~~~~~~~~~~~
All of my opinions in this video are my own, I was not paid to make this video. Whenever there is a link in any of my videos, if there is an affiliate program available, it's safe to assume that you are clicking on an affiliate link. Please check my website for any associated bonus I may be offering, for supporting me, or ask in the comments below.
~~~~~~~~~~~~~~~~~~~~~

1:02:14

Cost of the Customer: 5 Ways to Personalize Your Customer Experience

INSPIRATIONS WEBINAR: We know that “personalization” and even “predictive analytics” are b...

Cost of the Customer: 5 Ways to Personalize Your Customer Experience

INSPIRATIONS WEBINAR: We know that “personalization” and even “predictive analytics” are buzz words and terms that are thrown out there by many different providers. Everyone seems to have a particular slant on what that means and what it could mean to your customers. JoinEricTobias, Vice President of Predictive Intelligence for the Salesforce ExactTarget Marketing Cloud, to learn how you can use real-time data to create a 360 degree view of your customers to capture information during the right moments to drive adoptions and renewals.
http://salesforce.com/marketingcloud - The customer revolution has begun—and it’s never been more important to develop real relationships with your customers. Salesforce Marketing Cloud is the world’s most powerful 1:1 digital marketing platform, helping you make the most of every customer interaction.
Are you ready to create personalized, cross-channel customer journeys that deliver exceptional brand experiences? The future of digital marketing is here. See why Salesforce Marketing Cloud is excited to be leading the way.
Build and manage your customer journeys with Salesforce Marketing Cloud:
JourneyManagement: http://www.salesforce.com/marketing-cloud/features/digital-marketing-optimization/
Email: http://www.salesforce.com/marketing-cloud/features/email-marketing-solutions/
Mobile: http://www.salesforce.com/marketing-cloud/features/mobile-marketing-software/
Social: http://www.salesforce.com/marketing-cloud/features/social-media-marketing/
Web: http://www.salesforce.com/marketing-cloud/features/web-marketing-data/
Ads: http://www.salesforce.com/marketing-cloud/features/social-advertising-solutions/
Predictive Intelligence: http://www.salesforce.com/marketing-cloud/features/predictive-internet-intelligence/
Content & Messaging: http://www.salesforce.com/marketing-cloud/features/content-marketing-optimization/
CustomerDataPlatform: http://www.salesforce.com/marketing-cloud/features/customer-data-platform/
Want to stay up-to-date on digital marketing? The Salesforce Marketing Cloud blog publishes everything you need to stay ahead of the curve, including best practices, tips, trends, and recent research: http://exacttarget.com/blog
Learn more about Salesforce Marketing Cloud: http://marketingcloud.com
For more information about Salesforce: http://salesforce.com

34:07

The Importance of Real-Time Personalization With Ad Tech

Check out the full post here: http://www.hakkalabs.co/articles/spotifys-ad-targeting-infra...

The Importance of Real-Time Personalization With Ad Tech

Check out the full post here: http://www.hakkalabs.co/articles/spotifys-ad-targeting-infrastructure
Spotify has over 24 million active users. 1 out of every 4 users is a paying subscriber and free service is supported by ad revenue.
KinshukMishra, lead engineer on Spotify's ad targeting infrastructure, will talk about how they approach near-real-time user personalization using a mix of commercial ad tech, open source software, and in-house technology, and give a glimpse into optimizing for experience rather than clicks. You'll learn about Spotify's deployment of Storm, Kafka, and Hadoop.
This talk was given at the Developers Ad Tech & RTBkit Meetup organized by Datacratic and hosted by Spotify.

This video demonstrates how to map custom objects for filtering, mapping, personalization and tracking using the Marketing CloudConnector.
http://salesforce.com/marketingcloud - The customer revolution has begun—and it’s never been more important to develop real relationships with your customers. Salesforce Marketing Cloud is the world’s most powerful 1:1 digital marketing platform, helping you make the most of every customer interaction.
Are you ready to create personalized, cross-channel customer journeys that deliver exceptional brand experiences? The future of digital marketing is here. See why Salesforce Marketing Cloud is excited to be leading the way.
Build and manage your customer journeys with Salesforce Marketing Cloud:
JourneyManagement: http://www.salesforce.com/marketing-cloud/features/digital-marketing-optimization/
Email: http://www.salesforce.com/marketing-cloud/features/email-marketing-solutions/
Mobile: http://www.salesforce.com/marketing-cloud/features/mobile-marketing-software/
Social: http://www.salesforce.com/marketing-cloud/features/social-media-marketing/
Web: http://www.salesforce.com/marketing-cloud/features/web-marketing-data/
Ads: http://www.salesforce.com/marketing-cloud/features/social-advertising-solutions/
Predictive Intelligence: http://www.salesforce.com/marketing-cloud/features/predictive-internet-intelligence/
Content & Messaging: http://www.salesforce.com/marketing-cloud/features/content-marketing-optimization/
CustomerDataPlatform: http://www.salesforce.com/marketing-cloud/features/customer-data-platform/
Want to stay up-to-date on digital marketing? The Salesforce Marketing Cloud blog publishes everything you need to stay ahead of the curve, including best practices, tips, trends, and recent research: http://exacttarget.com/blog
Learn more about Salesforce Marketing Cloud: http://marketingcloud.com
For more information about Salesforce: http://salesforce.com

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