I was certainly late to the game, and admittedly the initial intention with bringing my dormant Instagram account to life was simply to journal my return stateside. A cache of the daily goings on, if you will, cataloged in perfect, little squares.

Though, with the emergence of Snapchat along with a burgeoning user base due to Facebook's diaspora, it naturally evolved into a means with which to market myself; hardly a novel idea.

So I don't claim in the slightest to have perfected the reach potential nor take credit for the following metric (thanks to a revised algorithm showing photos from accounts of friends of friends on the 'Explore' page), but I can say, without hesitation, that I've booked a wedding through Instagram.

Thus, thank you social media, and thank you Christina and Carlo, for enabling my hours of scrolling and double-tapping to be used as a write-off.
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