SEO Tools

News & Notes

SEO Philosophy: Brand, Brand, Brand

While we understand established players re-investing in SEO, we no longer recommend most new businesses consider serious SEO investments unless they enjoy strong distribution via other channels, as search relevancy has largely been reduced to a game of confirmation bias.

In competitive markets, brand awareness has replaced relevancy as a core driver of rankings.

In markets with less competition Google is still re-routing a large portion of search demand through their vertical offerings like maps & they are testing making local search pay-to-play on a category by category basis, starting with hotels & moving into home services.

Growth & Opportunity

If you are in a market where regulators actually regulate there may still be significant opportunity in search, but organic search is a shrinking market inside the United States & that will only get uglier whenever the next recession comes.

As a general rule of thumb, it is far more enjoyable to work in growth markets rather than markets in terminal decline.