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Why ‘Tobacco Road’

Used by the Native American tribes during important ceremonies, tobacco has been a mainstay agricultural crop since the 1600s and grown throughout the Sandhills, Piedmont and Mountain regions of North Carolina. North Carolina is still the number one producer of tobacco in the US.

The name 'Tobacco Road' traditionally means "a squalid poverty stricken rural area or county." Most tobacco farms in the south were owned by families and located in small, rural areas. 'Tobacco Road' was dubbed by the media when referring to the many Atlantic Coast Conference (ACC) teams in close proximity off old US-Hwy 70: Duke, NC State, UNC and Wake Forest.Read more about Tobacco Road Tours