Drones, the little big giant off technology

Technology is forever changing, and with these changes the list of utilities for it becomes longer and longer. Starting with the daguerreotypes, in which the exposure time was 10 minutes and with excessive lighting to be able to record a photo in the blink of an eye through a telephone.

One of the great technological advances of these times is the drone, a flying device that does not require a pilot inside the device, which makes it very practical. Originally used for military matters, but has been expanded to photography and aerial videos. The audience that uses the drones for these purposes, has managed to milk its infinity of uses.

These gadgets are equipped with GPS and a compact high resolution camera that is controlled from the ground. In addition, they must fly below the level of the clouds, which makes to shoot pictures with clarity and without any obstruction. Now, what are their multiple uses?

A perfect example of how the evolution of technology multiplies its uses is to employ drones for agriculture. Taking aerial photos of farmer's land allows the farmers to have accurate information about how their crops are going so they can care for their lands properly. They can finally have an eye that sees everything.

The use of drones is not limited exclusively to the exterior, as it is also used for aspects related to advertising and real estate. Many employers in these industries use this as a tool for making dynamic videos and for creatively teaching homes or products for sale. If you're curious of how this works, here's a video:

Perhaps one of the most innovative uses comes hand in hand with Spotify, who created a Party Drone. In here, they do not work with photography, as it is a sound experience. The idea is simple: Spotify creates a playlist in which the users can choose the songs so that when the time to go to a music festival arrives they can listen to music from the moment they set foot on the festival until it officially begins; that way people can enjoy every moment.

The drone may be one of the most game changer invention of our time. It is a tiny artifact with huge potential.

Entering the world of Rafael Marxuach Studio

Here, in Rafael Marxuach Studio, we strive to produce content that succeeds in moving and capturing the attention of the observer. We live by creating images that last in the memories of those who pause to observe the detail. To reach your pupils and mental hard drives we have created accounts in the most important social networks, so we can share with you the issues that interest us most.

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And, since you came to this page and read all this, I'm happy to announce that you are reading the first entry of our blog. Here, in Conos y Bastones, we will not only talk about our projects, but also about topics of our interest (we trust yours too) within the world of photography, video and virtual reality. Every two weeks we will bring new topics to the table, which we hope will create conversation between us.

For our first official entry, we will be talking about the drones and their use in photography and video. See you in two weeks.