Be In The Know Bloghttp://blog.cmglocalsolutions.com
Be in the know with the Local Solutions by Cox Media Group blog. Learn about digital marketing and technology best practices and trends.en-usFri, 24 May 2019 14:45:11 GMT2019-05-24T14:45:11Zen-usGoogle Marketing Live 2019: Key Takeawayshttp://blog.cmglocalsolutions.com/google-marketing-live-2019-key-takeaways
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<a href="http://blog.cmglocalsolutions.com/google-marketing-live-2019-key-takeaways" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/San%20Francisco.jpg" alt="San Francisco" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p><span>Last week's Google Marketing Live 2019 event in San Francisco gave us a glimpse into the future of marketing through Google Ads.&nbsp;Our Local Solutions team was there in person and captured the following key takeaways for you</span><span>.</span><u></u><u></u></p>
<p><span>From improved visuals and better audience targeting, to privacy and machine learning, they covered a lot of ground—and introduced some new tools to make our lives easier.&nbsp; While there are plenty of other marketing platforms out there, Google's dominance in search makes it well worth paying attention to.&nbsp;&nbsp;</span><span>With that in mind, let's look at some of the highlights and biggest&nbsp;<span class="m_2946514458997455396gmail-spelling">potential&nbsp;</span></span>game-changers&nbsp;<span class="m_2946514458997455396gmail-spelling" style="font-size: 1rem; letter-spacing: 0.02em;">of</span><span style="font-size: 1rem; letter-spacing: 0.02em;">&nbsp;the event.&nbsp;</span></p>
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<a href="http://blog.cmglocalsolutions.com/google-marketing-live-2019-key-takeaways" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/San%20Francisco.jpg" alt="San Francisco" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p><span>Last week's Google Marketing Live 2019 event in San Francisco gave us a glimpse into the future of marketing through Google Ads.&nbsp;Our Local Solutions team was there in person and captured the following key takeaways for you</span><span>.</span><u></u><u></u></p>
<p><span>From improved visuals and better audience targeting, to privacy and machine learning, they covered a lot of ground—and introduced some new tools to make our lives easier.&nbsp; While there are plenty of other marketing platforms out there, Google's dominance in search makes it well worth paying attention to.&nbsp;&nbsp;</span><span>With that in mind, let's look at some of the highlights and biggest&nbsp;<span class="m_2946514458997455396gmail-spelling">potential&nbsp;</span></span>game-changers&nbsp;<span class="m_2946514458997455396gmail-spelling" style="font-size: 1rem; letter-spacing: 0.02em;">of</span><span style="font-size: 1rem; letter-spacing: 0.02em;">&nbsp;the event.&nbsp;</span></p>
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<img src="https://track.hubspot.com/__ptq.gif?a=356930&amp;k=14&amp;r=http%3A%2F%2Fblog.cmglocalsolutions.com%2Fgoogle-marketing-live-2019-key-takeaways&amp;bu=http%253A%252F%252Fblog.cmglocalsolutions.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">Paid Search Engine MarketingGoogleGoogle AdsFri, 24 May 2019 14:30:00 GMThttp://blog.cmglocalsolutions.com/google-marketing-live-2019-key-takeaways2019-05-24T14:30:00ZJesse McCambridge & Joseph NaylorBusiness Spotlight: Levin Furniturehttp://blog.cmglocalsolutions.com/business-spotlight-levin-furniture
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<a href="http://blog.cmglocalsolutions.com/business-spotlight-levin-furniture" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/furniture.jpg" alt="furniture" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p style="font-weight: 400;">Levin Furniture is a Pennsylvania institution, having been in operation since 1920.<span>&nbsp;</span><a href="https://www.levinfurniture.com">Levin's</a>&nbsp;has<span>&nbsp;</span>39<span>&nbsp;</span>locations throughout Pittsburgh and Cleveland specializing in furniture, mattress, and clearance outlets. Local Solutions has worked with Levin Furniture since<span>&nbsp;</span>2017, and has helped them achieve market success over the last<span>&nbsp;</span>two years. Most recently, we have helped them transition their marketing strategy to keep up with the evolution of consumer behaviors, their business structure, and leadership over the last<span>&nbsp;</span>twelve<span>&nbsp;</span>months.</p><div class="hs-featured-image-wrapper">
<a href="http://blog.cmglocalsolutions.com/business-spotlight-levin-furniture" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/furniture.jpg" alt="furniture" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p style="font-weight: 400;">Levin Furniture is a Pennsylvania institution, having been in operation since 1920.<span>&nbsp;</span><a href="https://www.levinfurniture.com">Levin's</a>&nbsp;has<span>&nbsp;</span>39<span>&nbsp;</span>locations throughout Pittsburgh and Cleveland specializing in furniture, mattress, and clearance outlets. Local Solutions has worked with Levin Furniture since<span>&nbsp;</span>2017, and has helped them achieve market success over the last<span>&nbsp;</span>two years. Most recently, we have helped them transition their marketing strategy to keep up with the evolution of consumer behaviors, their business structure, and leadership over the last<span>&nbsp;</span>twelve<span>&nbsp;</span>months.</p>
<img src="https://track.hubspot.com/__ptq.gif?a=356930&amp;k=14&amp;r=http%3A%2F%2Fblog.cmglocalsolutions.com%2Fbusiness-spotlight-levin-furniture&amp;bu=http%253A%252F%252Fblog.cmglocalsolutions.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">Thu, 02 May 2019 13:17:00 GMThttp://blog.cmglocalsolutions.com/business-spotlight-levin-furniture2019-05-02T13:17:00ZAmy HanfordAmazon's Alexa Learns HIPAA: What it Means for Your Businesshttp://blog.cmglocalsolutions.com/amazons-alexa-learns-hipaa
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<a href="http://blog.cmglocalsolutions.com/amazons-alexa-learns-hipaa" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/Amazon%20HIPPA%20Compliant%20voice%20search.jpg" alt="Amazon HIPPA Compliant voice search" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p style="font-weight: 400;">Amazon has launched new<span>&nbsp;</span>HIPAA-compliant skills aimed at improving voice services in healthcare fields. All of these skills will now transmit health-related information via voice within the confines established by<span>&nbsp;</span>HIPAA.</p>
<p style="font-weight: 400;">While<span>&nbsp;</span>HIPAA-compliant voice features have been on the horizon for some time now, this marks a significant step towards progress in the $3.5 trillion healthcare industry. While healthcare has lagged behind other consumer-facing industries when it comes to technology, this new software coming out of Amazon appears to be the light at the end of the tunnel.</p><div class="hs-featured-image-wrapper">
<a href="http://blog.cmglocalsolutions.com/amazons-alexa-learns-hipaa" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/Amazon%20HIPPA%20Compliant%20voice%20search.jpg" alt="Amazon HIPPA Compliant voice search" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p style="font-weight: 400;">Amazon has launched new<span>&nbsp;</span>HIPAA-compliant skills aimed at improving voice services in healthcare fields. All of these skills will now transmit health-related information via voice within the confines established by<span>&nbsp;</span>HIPAA.</p>
<p style="font-weight: 400;">While<span>&nbsp;</span>HIPAA-compliant voice features have been on the horizon for some time now, this marks a significant step towards progress in the $3.5 trillion healthcare industry. While healthcare has lagged behind other consumer-facing industries when it comes to technology, this new software coming out of Amazon appears to be the light at the end of the tunnel.</p>
<img src="https://track.hubspot.com/__ptq.gif?a=356930&amp;k=14&amp;r=http%3A%2F%2Fblog.cmglocalsolutions.com%2Famazons-alexa-learns-hipaa&amp;bu=http%253A%252F%252Fblog.cmglocalsolutions.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">Digital Marketing StrategyAmazonVoice SearchMon, 29 Apr 2019 20:45:56 GMThttp://blog.cmglocalsolutions.com/amazons-alexa-learns-hipaa2019-04-29T20:45:56ZAshley RiosDigital Marketing Planning: How Early Is Too Early?http://blog.cmglocalsolutions.com/digital-marketing-planning-how-early
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<a href="http://blog.cmglocalsolutions.com/digital-marketing-planning-how-early" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/Digital%20Marketing%20Planning.jpg" alt="Digital Marketing Planning" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p style="font-weight: 400;">Your seasonal campaign is months away but when should you start thinking about your digital marketing planning? The answer:<strong> it is never too early to begin thinking ahead.</strong>&nbsp;</p>
<p style="font-weight: 400;">For many businesses, certain seasons are critical to overall success, and getting the timing right for executing your campaign can have a big pay off. Don’t wait! Start thinking about your seasonal campaigns well in advance and keep tabs on your ideas via digital organizational tools or notebooks. &nbsp;<span>&nbsp;</span><br>Not sure how to get started? Here are four steps to maximize your time and make a plan to prepare for a successful busy season. &nbsp;</p><div class="hs-featured-image-wrapper">
<a href="http://blog.cmglocalsolutions.com/digital-marketing-planning-how-early" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/Digital%20Marketing%20Planning.jpg" alt="Digital Marketing Planning" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p style="font-weight: 400;">Your seasonal campaign is months away but when should you start thinking about your digital marketing planning? The answer:<strong> it is never too early to begin thinking ahead.</strong>&nbsp;</p>
<p style="font-weight: 400;">For many businesses, certain seasons are critical to overall success, and getting the timing right for executing your campaign can have a big pay off. Don’t wait! Start thinking about your seasonal campaigns well in advance and keep tabs on your ideas via digital organizational tools or notebooks. &nbsp;<span>&nbsp;</span><br>Not sure how to get started? Here are four steps to maximize your time and make a plan to prepare for a successful busy season. &nbsp;</p>
<img src="https://track.hubspot.com/__ptq.gif?a=356930&amp;k=14&amp;r=http%3A%2F%2Fblog.cmglocalsolutions.com%2Fdigital-marketing-planning-how-early&amp;bu=http%253A%252F%252Fblog.cmglocalsolutions.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">Digital Marketing StrategySeasonal MarketingThu, 18 Apr 2019 21:51:20 GMThttp://blog.cmglocalsolutions.com/digital-marketing-planning-how-early2019-04-18T21:51:20ZJenny SuttonHot News in U.S. Digital Video and TV Advertising Trendshttp://blog.cmglocalsolutions.com/u.s.-digital-video-tv-advertising-trends
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<a href="http://blog.cmglocalsolutions.com/u.s.-digital-video-tv-advertising-trends" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/tv%20and%20video%20advertising.jpg" alt="tv and video advertising" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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According to
<a href="https://www.emarketer.com/content/q1-2019-digital-video-trends?ecid=dfda7bcd4b86471fba0d362c1f4a962e">eMarketer</a>, content delivered via digital video and TV advertising is&nbsp;projected to follow its current&nbsp;upward trend after a strong first quarter in 2019. These numbers include TV&nbsp;and&nbsp;
<a href="/how-to-reap-the-benefits-of-video-advertising">video advertising</a> delivered across&nbsp;a multitude of platforms. So, what does this mean for marketing departments in all businesses, of all sizes, in various industries throughout the United States?&nbsp;
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<a href="http://blog.cmglocalsolutions.com/u.s.-digital-video-tv-advertising-trends" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/tv%20and%20video%20advertising.jpg" alt="tv and video advertising" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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According to
<a href="https://www.emarketer.com/content/q1-2019-digital-video-trends?ecid=dfda7bcd4b86471fba0d362c1f4a962e">eMarketer</a>, content delivered via digital video and TV advertising is&nbsp;projected to follow its current&nbsp;upward trend after a strong first quarter in 2019. These numbers include TV&nbsp;and&nbsp;
<a href="/how-to-reap-the-benefits-of-video-advertising">video advertising</a> delivered across&nbsp;a multitude of platforms. So, what does this mean for marketing departments in all businesses, of all sizes, in various industries throughout the United States?&nbsp;
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<img src="https://track.hubspot.com/__ptq.gif?a=356930&amp;k=14&amp;r=http%3A%2F%2Fblog.cmglocalsolutions.com%2Fu.s.-digital-video-tv-advertising-trends&amp;bu=http%253A%252F%252Fblog.cmglocalsolutions.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">Video AdvertisingMarketing Strategyvideo marketingThu, 04 Apr 2019 19:26:34 GMTalyson.phillips@coxinc.com (Solomon Cormier)http://blog.cmglocalsolutions.com/u.s.-digital-video-tv-advertising-trends2019-04-04T19:26:34ZThe March 2019 Google Algorithm Updatehttp://blog.cmglocalsolutions.com/march-2019-google-algorithm-update
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<a href="http://blog.cmglocalsolutions.com/march-2019-google-algorithm-update" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/young%20woman%20at%20coffee%20shop.jpg" alt="young woman at coffee shop" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p><span>Google recently released&nbsp;a new update to their search engine called the March 2019 Core Update. Google makes hundreds of small changes to&nbsp;</span><span>their algorithm every year, but most of them go unannounced</span><span>.&nbsp;</span><span>Core updates refine Google’s algorithms to make search results better.</span><u></u><u></u></p>
<p><span>Google did not officially announce the update or make a public statement until industry professionals started to notice some changes and approached the company for clarification. This type of privacy is common for<span>&nbsp;</span></span><span>Google</span><span>, especially since the guidelines surrounding how it ranks websites are complex.&nbsp;</span><span>Industry professionals are<span>&nbsp;</span></span><span>still waiting to see how the changes associated with the March 2019 Core Update, which was rolled out on March 12th, may impact websites' overall ranking</span><span>s<span><span>&nbsp;</span>and traffic.&nbsp;</span></span></p><div class="hs-featured-image-wrapper">
<a href="http://blog.cmglocalsolutions.com/march-2019-google-algorithm-update" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/young%20woman%20at%20coffee%20shop.jpg" alt="young woman at coffee shop" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p><span>Google recently released&nbsp;a new update to their search engine called the March 2019 Core Update. Google makes hundreds of small changes to&nbsp;</span><span>their algorithm every year, but most of them go unannounced</span><span>.&nbsp;</span><span>Core updates refine Google’s algorithms to make search results better.</span><u></u><u></u></p>
<p><span>Google did not officially announce the update or make a public statement until industry professionals started to notice some changes and approached the company for clarification. This type of privacy is common for<span>&nbsp;</span></span><span>Google</span><span>, especially since the guidelines surrounding how it ranks websites are complex.&nbsp;</span><span>Industry professionals are<span>&nbsp;</span></span><span>still waiting to see how the changes associated with the March 2019 Core Update, which was rolled out on March 12th, may impact websites' overall ranking</span><span>s<span><span>&nbsp;</span>and traffic.&nbsp;</span></span></p>
<img src="https://track.hubspot.com/__ptq.gif?a=356930&amp;k=14&amp;r=http%3A%2F%2Fblog.cmglocalsolutions.com%2Fmarch-2019-google-algorithm-update&amp;bu=http%253A%252F%252Fblog.cmglocalsolutions.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">Digital Marketing StrategyAnalyticsGoogle AnalyticsGoogleTue, 02 Apr 2019 13:37:00 GMThttp://blog.cmglocalsolutions.com/march-2019-google-algorithm-update2019-04-02T13:37:00ZAshley Rios5 Ways to Use A/B Testing in Your Digital Marketing Strategyhttp://blog.cmglocalsolutions.com/5-innovative-ways-to-use-a/b-testing
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<a href="http://blog.cmglocalsolutions.com/5-innovative-ways-to-use-a/b-testing" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/AB%20testing.jpg" alt="AB testing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Customers demand impeccable, simple, and customizable user experiences these days. It doesn't matter if it's on the customer service side, interacting with a website or email, or attending a face-to-face sales appointments. To be a successful business in a competitive industry, and to sustain any success achieved, you have to respond to customer demand and supply to expectations well. One of the best ways to narrow down what your customers want most is by using&nbsp;<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.forbes.com_sites_forbescommunicationscouncil_2017_04_05_how-2Dab-2Dtesting-2Dcan-2Ddrive-2Dbusiness-2Ddecisions_-2321b0fc87940f&amp;d=DwMFaQ&amp;c=QvQrCjPtO9cKGOfGYlNgXQ&amp;r=qU0T7iBSZWvcuFSME8aCW6kg5BJIwMtPro5gfEyDsko&amp;m=kcfs3fUHSxR5_YENc8zE8CLj-AJ9Zjp-dhiolw5oeko&amp;s=4nE6vOBkyVDcLrgZItxantm4Bt5PpmmsPFL1BLMuI3w&amp;e=">A/B testing</a>&nbsp;to best determine how to market to potential clients in your industry.</p><div class="hs-featured-image-wrapper">
<a href="http://blog.cmglocalsolutions.com/5-innovative-ways-to-use-a/b-testing" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/AB%20testing.jpg" alt="AB testing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Customers demand impeccable, simple, and customizable user experiences these days. It doesn't matter if it's on the customer service side, interacting with a website or email, or attending a face-to-face sales appointments. To be a successful business in a competitive industry, and to sustain any success achieved, you have to respond to customer demand and supply to expectations well. One of the best ways to narrow down what your customers want most is by using&nbsp;<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__www.forbes.com_sites_forbescommunicationscouncil_2017_04_05_how-2Dab-2Dtesting-2Dcan-2Ddrive-2Dbusiness-2Ddecisions_-2321b0fc87940f&amp;d=DwMFaQ&amp;c=QvQrCjPtO9cKGOfGYlNgXQ&amp;r=qU0T7iBSZWvcuFSME8aCW6kg5BJIwMtPro5gfEyDsko&amp;m=kcfs3fUHSxR5_YENc8zE8CLj-AJ9Zjp-dhiolw5oeko&amp;s=4nE6vOBkyVDcLrgZItxantm4Bt5PpmmsPFL1BLMuI3w&amp;e=">A/B testing</a>&nbsp;to best determine how to market to potential clients in your industry.</p>
<img src="https://track.hubspot.com/__ptq.gif?a=356930&amp;k=14&amp;r=http%3A%2F%2Fblog.cmglocalsolutions.com%2F5-innovative-ways-to-use-a%2Fb-testing&amp;bu=http%253A%252F%252Fblog.cmglocalsolutions.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">Digital Marketing StrategyA/B TestingThu, 28 Mar 2019 14:11:00 GMTjennifer.dragon@coxinc.com (Jennifer Dragon)http://blog.cmglocalsolutions.com/5-innovative-ways-to-use-a/b-testing2019-03-28T14:11:00ZNews Release: CMG’s Industry Leading Solutions For Advertisershttp://blog.cmglocalsolutions.com/cmg-magid-news-release
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<a href="http://blog.cmglocalsolutions.com/cmg-magid-news-release" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/cox%20media%20group%20logo.png" alt="cox media group logo" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Advertising and marketing needs to deliver an expected return on investment. Cox Media Group Local Solutions is laser focused on delivering real business results for our clients. We are so committed to this cause that we invested heavily in a multi-phase custom research study to better understand advertiser needs, wants and satisfaction levels with their results. We then shared the analysis of the findings across our markets to better inform our sales teams and improve the way we recommend and provide our best-in-class solutions.<br> <br>Combining the research with our first-hand knowledge of knowing what works best by managing thousands of campaigns drives the way we build our portfolio and helps us to develop custom campaign strategies that work! It’s a winning combination that ultimately provides the right solutions for CMG customers with a two-three times higher satisfaction level.</p><div class="hs-featured-image-wrapper">
<a href="http://blog.cmglocalsolutions.com/cmg-magid-news-release" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/cox%20media%20group%20logo.png" alt="cox media group logo" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Advertising and marketing needs to deliver an expected return on investment. Cox Media Group Local Solutions is laser focused on delivering real business results for our clients. We are so committed to this cause that we invested heavily in a multi-phase custom research study to better understand advertiser needs, wants and satisfaction levels with their results. We then shared the analysis of the findings across our markets to better inform our sales teams and improve the way we recommend and provide our best-in-class solutions.<br> <br>Combining the research with our first-hand knowledge of knowing what works best by managing thousands of campaigns drives the way we build our portfolio and helps us to develop custom campaign strategies that work! It’s a winning combination that ultimately provides the right solutions for CMG customers with a two-three times higher satisfaction level.</p>
<img src="https://track.hubspot.com/__ptq.gif?a=356930&amp;k=14&amp;r=http%3A%2F%2Fblog.cmglocalsolutions.com%2Fcmg-magid-news-release&amp;bu=http%253A%252F%252Fblog.cmglocalsolutions.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">MagidWed, 27 Mar 2019 15:47:21 GMTalyson.hart@coxinc.com (Jesse McCambridge)http://blog.cmglocalsolutions.com/cmg-magid-news-release2019-03-27T15:47:21ZBusiness Spotlight: S&W Kitchenshttp://blog.cmglocalsolutions.com/business-spotlight-sw-kitchens
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<a href="http://blog.cmglocalsolutions.com/business-spotlight-sw-kitchens" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/S&amp;W%20Kitchens.jpg" alt="S&amp;W Kitchens" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Local Solutions partnered with S&amp;W Kitchens in 2015, taking the reins for their digital marketing strategy so as to allow the owner to focus on expanding the business. &nbsp;In this Business Spotlight, read on to see how Local Solutions improved the leads of this <a href="https://www.sandwkitchens.com/">designer kitchen and bath remodeling company</a> by almost 600% with a lower budget than their in-house efforts.</p><div class="hs-featured-image-wrapper">
<a href="http://blog.cmglocalsolutions.com/business-spotlight-sw-kitchens" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/S&amp;W%20Kitchens.jpg" alt="S&amp;W Kitchens" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>Local Solutions partnered with S&amp;W Kitchens in 2015, taking the reins for their digital marketing strategy so as to allow the owner to focus on expanding the business. &nbsp;In this Business Spotlight, read on to see how Local Solutions improved the leads of this <a href="https://www.sandwkitchens.com/">designer kitchen and bath remodeling company</a> by almost 600% with a lower budget than their in-house efforts.</p>
<img src="https://track.hubspot.com/__ptq.gif?a=356930&amp;k=14&amp;r=http%3A%2F%2Fblog.cmglocalsolutions.com%2Fbusiness-spotlight-sw-kitchens&amp;bu=http%253A%252F%252Fblog.cmglocalsolutions.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">Digital Marketing StrategyIntegrated MarketingTue, 26 Mar 2019 14:40:00 GMThttp://blog.cmglocalsolutions.com/business-spotlight-sw-kitchens2019-03-26T14:40:00ZWes HalliwellSimple Tips for an Effective Legal PPC Campaignhttp://blog.cmglocalsolutions.com/law-ppc-campaigns
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<a href="http://blog.cmglocalsolutions.com/law-ppc-campaigns" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/law%20firm%20PPC%20campaign.jpg" alt="law firm PPC campaign" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>The keywords "lawyer" and "attorney" are some of the most expensive in the <a href="/ppc-campaign-strategy-3-common-mistakes-you-could-be-making">PPC</a> business. That means every misstep in your next ad campaign can cost your firm hundreds or thousands of dollars in missed leads.</p>
<p>That doesn't mean you shouldn't use PPC ads — they're one of the most effective ways to reach potential clients when they need you most. Follow these tips to design your next campaigns right down to the granular details so clients find you at the right time and place.</p><div class="hs-featured-image-wrapper">
<a href="http://blog.cmglocalsolutions.com/law-ppc-campaigns" title="" class="hs-featured-image-link"> <img src="https://blog.cmglocalsolutions.com/hubfs/law%20firm%20PPC%20campaign.jpg" alt="law firm PPC campaign" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a>
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<p>The keywords "lawyer" and "attorney" are some of the most expensive in the <a href="/ppc-campaign-strategy-3-common-mistakes-you-could-be-making">PPC</a> business. That means every misstep in your next ad campaign can cost your firm hundreds or thousands of dollars in missed leads.</p>
<p>That doesn't mean you shouldn't use PPC ads — they're one of the most effective ways to reach potential clients when they need you most. Follow these tips to design your next campaigns right down to the granular details so clients find you at the right time and place.</p>
<img src="https://track.hubspot.com/__ptq.gif?a=356930&amp;k=14&amp;r=http%3A%2F%2Fblog.cmglocalsolutions.com%2Flaw-ppc-campaigns&amp;bu=http%253A%252F%252Fblog.cmglocalsolutions.com&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; ">digital advertisingtarget audiencelead-genppcWed, 20 Mar 2019 19:34:43 GMThttp://blog.cmglocalsolutions.com/law-ppc-campaigns2019-03-20T19:34:43ZPete Stafford