The Right Channels

With extensive experience generating results on each platform, your social strategist determines how to position your brand to achieve the greatest social reach.

We ensure your online voice is consistently on brand, while following the distinctive style and tone of each platform.

Social Listening

Listen to your audience to find out what they want to hear.

Your strategist identifies how people are talking about your industry, products or brand across social channels. We fill you in on all the trends you need to know to align yourself appropriately with what’s already being said.

We also determine where there are holes in the conversation.

With this insight in mind, Brafton executes campaigns with substance and strategy that are authentic to your audience.

Social Media Strategy

For as many channels as you choose, we manage each with a fine-tuned strategy tailored to the nature of the platform and how your audience uses it.

With user engagement efforts, follower pushes, influencer relations and measurable content, we form effective, comprehensive social media strategies for businesses.

We constantly monitor the results to adeptly move with the target. These proactive, timely adjustments ensure you – and your audience – don’t miss out on being heard.

À la Carte Services

Brafton offers several à la carte services to enhance your social media presence, in addition to fixed and continuous strategies that evolve over time.

We create additional social posts to complement your strategy, live tweet events and organically increase your followers on Twitter. Our social strategists create and manage social media contests to convert followers and track lead generation.

Well versed in the industry’s best tools, your social strategist uses programs like Sprout Social, Google Analytics and BuzzSumo to deliver custom reports. These results dive deeper into specific projects and campaigns to offer insight into what’s working and why. Then we cater next steps to these insights.

Staying Relevant

Your brand exists within an active social community. With website audits and competitor analyses, we gauge your brand’s position in that community.

Your Social, Our Consulting

We consult with you to fully understand your goals and objectives – then develop a strategy to surpass them. That includes extensive research to develop the most effective keyword strategy, highlight the channels where your audience is most likely to be and develop persona-specific solutions.

We track, measure and report the metrics that shape your social strategy. If something works, you’ll see it. If something doesn’t, we fix it.