MARKETING

Schmid has project managed numerous P.R. and strategic marketing campaigns, including the communications end of the first U.S. Slow Food office and winery launches. She has created website storyboards and copy, and coordinated website development, including Domaine Chandon’s online launch and Dalla Terra's site revision.

M.F.K. Fisher Dinner, a gathering of six top female American chefs (including Lidia Bastianich and Traci des Jardines) celebrating the life of M.F.K. Fisher, which underwrote the Les Dames d’Escoffier’s M.F.K. Fisher Award.

Sangiovese Symposium: first convening of leading Chianti Classico producers and Californian Sangiovese producers to discuss, compare and learn about Sangiovese growing in its traditional home and in the New World.

Dalla Terra Website

Dalla Terra Press Kit

Luce della Vite

Consorzio del Gallo Nero Chianti Classico

Meteor Vineyard Website

Slow Food

LUCE DELLA VITE. As International Marketing Director for Luce della Vite, a high-profile winery joint venture between Robert Mondavi and Marchesi de’ Frescobaldi, oversaw international launches of two wines in six months, distribution, marketing, sales and PR campaigns.