The new Amarok V6 - Too Powerful for TV

What if you had the ability to create the most powerful ute ad ever seen, but weren’t allowed to show it? That’s the idea behind Volkswagen’s new campaign for the Amarok V6, the most powerful ute in its class, via DDB Sydney.

This new campaign builds on the previous award-winning Amarok campaigns from DDB Sydney, The Naked Ute and Korama, which were also all about leaning into, or finding a way around, the problem.

‘Too Powerful for TV’, the latest instalment in the Amarok series, tells the story of the most epic ute ad never quite made – complete with a British prima donna director, austere safety officer, and a raft of clever ways to showcase what Aussie car manufacturers have struggled to for years.