Heart campaigners drop case over junk food ad ban

The National Heart Forum has dropped its legal action against Ofcom over seeking a ban on TV advertising of junk food to children before the 9pm watershed.

The health campaign group, which was trying to force the broadcasting regulator to include a pre-watershed ban in its consultation on restricting marketing of unhealthy products to children, says Ofcom has changed its position and agreed to accept representations on a ban.

Ofcom insisted yesterday that a pre-9pm ban was always an option and that its position had been "misrepresented".