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The mandate

In 2013, Mrs. Watier and Domaine Pinnacle decided to form a partnership. The product development and its positioning were taking shape and being clarified.

Our solution ?

Trampoline Marketing validated the concept, the name, the bottle, the product’s attributes and a few taglines in preparation for its ad campaign. A complexe web-based study was conducted in Quebec, Ontari, British-Columbia and Alberta to determine if there were significant differences in perception, brand attractiveness and positionning between the regions (to eventually export).

Results !

The final product will be sold at the SAQ this Fall, in time for the Holiday “cocktails” season.