How are brands rethinking content to rise above the clutter at live events? Get a behind the scenes look at adidas’ breakthrough content strategy for 2014’s biggest sporting event, the World Cup. Witness their real-life learnings as they plan, produce and launch content for YouTube – including ‘The Dugout’, a multi-episode live series that allowed adidas fans to connect with their favorite footballers in real time.

It’s all over. The most connected World Cup. The most digital World Cup. The most social World Cup…ever. But with everyone from sponsors to sports stars, brands to broadcasters clambering over themselves to tap into the Brazilian buzz, what made you smile or share?

Does the traditional sponsorship model need altering to include further digital rights and should sponsors be negotiating harder to get this cover? Tom Kelk takes a look at this years FIFA World Cup in Brazil.

Millions of fans around the world will watch the World Cup kick off on Thursday but just how far would your national team get if the outcome of the tournament was actually determined by how many followers each country has on LFC’s official Facebook page?

With only 2 days until the opening ceremony in Rio of the 2014 FIFA World Cup, we thought we’d take a look at who is being talked about on Twitter with adidas v Nike, Coca Cola v Pepsi and Hyundai v Vauxhall

Last week I took a look at what a few of the brands had been doing in the build up to the world’s second biggest tournament (only the Olympics outdoes it in terms of audience). So this time I’m going to look at what FIFA itself is doing when it comes to digital.

Marmalade on Toast is a small, creative digital agency, based in Winchester. They’re passionate about all things creative and love sport. They’ve just released a fun World Cup sweepstake app and here’s the story behind why they’ve done it.