New coffee line may perk up price wars. Specialty coffee retailers, now including the nation’s biggest hamburger chain, are hoping new ad campaigns and price cuts that start this week will entice more latte lovers to take a sip.

McDonald’s Corp. on Tuesday began a more than $100 million marketing campaign for its McCafé line of espresso drinks. The drinks are being rolled out to the chain’s 14,000 U.S. locations.

The ads portray the drinks as affordable, quality alternatives to lattes at chains like Starbucks Corp.

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