The Early Bird Gets the Viewer?

Local newscasts have been starting earlier and earlier in recent years. Now, KNBC is upping the ante in the early bird wars.
The NBC-owned station in Los Angeles this week moved the start time for “Today in LA” up– or is it back?– to the insomnia-friendly hour of 4 a.m.
KNBC used to start its pre-dawn show at 4:30 a.m., the same time KABC and KTLA begin their newscasts. But now that the NBC station has decide to go live at 4, it’s probably just a matter of time before at least one other LA station decides to get up at 4 o’clock as well.
The early start time might seem ludicrous to folks in some parts of the country. But 5 a.m. traffic jams not unheard of in LA, KNBC probably made the right call.