Kristin Davis Named the New Face of KIKIT Jeans

KIKIT, a brand of Jordache Enterprises, has recruited actress Kristin Davis as its celebrity representative. Thus, the "Sex and the City" star will appear in ads that launch in September publications, as well as outdoor billboards in New York and Los Angeles and retail events at Macy's.

Why Davis? Because she represents what the company claims as "the woman who can run from a posh party to a kid's playdate."

In the campaign, Davis wears KIKIT's denim-driven apparel, carefully crafted to be the sexiest, most comfortable and flattering clothing you can own. Offering the season's essentials in denim, corduroy and twill, KIKIT Jeans is available in upscale department stores as well Macy's, Burdine's, Marshall Field's, Nordstrom Direct, Palais Royal and Peebles.